What's up Aragorn here? I cut my hair deal with it. Did you guys know the drill? You know how this works? You ask questions, I answer them. Yeah, that's actually pretty simple. Love these videos. I love you. Have you seen my mp3 player? Um, no, sorry. Actually some useful information. What do you mean? I always useful in in BAH! 035. My channel! Yeah, okay, this is getting old. How old am I? I am 18 years old. 1.8. Hashtag yeah yeah. Why do you do hashtag yeah yeah? Why hashtag yeah yeah? I like hashtag yeah yeah. It's all hashtag yeah yeah. See if you actually read what that means. Hashtag you ask I answer. Why do you you ask I answer? Why you ask I answer? I like you ask I answer. It's all you ask I answer. You're insane, bro. I like your hair. Oh, thanks. Yo, stoners of freedom. How many are there of you? Like do we even know that this is real life? Like Maybe we're not stoners. Maybe we're rockers. Exquisite example of not featuring bears in a video. Well, of course. All right, so Sebastian gaming sent me this message privately. I'm not gonna show you the whole thing because it's actually quite long, but let me summarize it for you. He basically asks what my opinion is on how to create unique content, content that'll help you stand out. And I actually do have, I do, I actually do have a tip for this because this is something a lot of people obviously strive to do, to set themselves apart. And even if you have a background in movies as Mr. Sebastian has stated, or if you're an avid gamer like I'm sure a lot of us are, or just an avid youtuber in general, it can be hard to set yourself apart from the crowd, especially since everyone on YouTube is obviously into YouTube. And I think that's actually the trick. What you have to try to do is bring in other parts of your life that you're used to, passions, joys, your work even, and bring that into YouTube. If I can use myself as an example, I love architecture. I'm actually studying it right now in university, and that's why in my videos I try to bring that in as much as possible. If I'm live streaming, I'll live stream myself building a building in Minecraft, or I'll make a tutorial on building. That's what I do. That's my passion. That's what I know how to do. That's what I love to do. So I bring that into video games. For example, I'll comment on the architecture in a level design. And sometimes these can be small things. Sometimes they can be complete content changers. But I really think once you're able to bring in something that you're passionate about, something that maybe you have knowledge in that you can share with your audience, something that maybe not a lot of people think about connecting, maybe you're into dance and you love Minecraft. I don't know. Try that idea. Maybe you love singing and you love cod. Do something with that. Maybe you love football and love vlogs. I really think that a great strategy is combining two separate ideas into one. Alright guys, well those were your questions from this week. If you liked the video, give it a like. If you disliked the video, give it a like. And follow me on Twitter. Bo-


Hi everyone, and welcome to Stay Young at Heart. I'm your host, Maria Mera, and I'm also a financial advisor with Edward Jones. And we always try to have ideas here of how to stay young at heart and how to be fit mentally and emotionally and mostly physically. And today I'm bringing the owner of Beyond Pilates Studio. And her name is Diana Rovel. So welcome Diana, thank you for joining us. Hi, thank you, Maria. Thank you so much for having me, I appreciate it. Oh, my pleasure. So, well, let's start. What is Pilates? Pilates is an amazing exercise system that truly can help everyone, no matter where you are in your fitness level, whether an athlete or a beginner. And it's amazing. It's meant to help strengthen your core, help with your flexibility, with your endurance, your coordination, your balance, and your strength, absolutely your core strength. Okay, so we have a winner, we have a winner here. Where does the name Pilates come from? There's a gentleman who created Pilates, his name was Joseph Pilates, so that is his last name. And he created this in the 1900s, early 1900s, and brought it to New York about the 1920s. Okay, and I never heard about it in the 90s. It was more like suddenly it took over the whole nation in the 2000s, no? Or am I very late in the game? No, no, no, absolutely. I think it was very understated, and there's a woman who should take a lot of the credit. Her name was Mari Windsor, and she did a lot of Pilates infomercials and really helped Pilates get on the map, and that's how we definitely learned about it more through her. So I'm grateful to her. And you have a really nice studio in Cacaaco, in Honolulu. Tell us a little more about the concept of your studio. Sure, it's a fully equipped Pilates studio. So Pilates has two kinds of options. One is MAT, which means exercises on the floor. And another option is equipment base. So we have a fully equipped Pilates studio with all the equipment to offer. So when you say equipment, you mean what we call reformer Pilates or more than just that? Yes, correct. So one part is called the reformer. Another piece is the Cadillac. We have stability chairs, a ladder barrel, and then we have a lot of fun props to work with along the way. Okay, well, let's do something. Let's watch a video where we can see your studio and then just have a visual. Come experience the wide range of benefits at Beyond Pilates Studio, strength, flexibility, balance, participate in one of our gyro tonic or Pilates group classes, or receive one-on-one instruction from our expert trainers. Our passion is to help people of all ages and fitness levels achieve their goals and maintain a healthy lifestyle. Call for your personal consultation or bring a friend and begin with our intro package today. Okay, so I think we can have a better idea now. You are also, we see you in the video. You're not only the owner, but you are an instructor there, right? Absolutely, my first love is teaching and sharing information and knowledge with my clients to help them with their body. So absolutely, I'm definitely their hands-on. So we see a lot of like, it's a lot of people like, is it only groups or can you do one-to-one or what do you recommend? So mostly we're a boutique studio and we offer, especially during COVID right now, a lot of one-on-one sessions, individual sessions. We have duets, which are two people together and we also have group or former classes. I also offer another type of modality, fitness modality. It's called the charatonic method as well. So not just Pilates. Okay, so tell us about the gyro tonic method. What's the difference? So very different than Pilates. It's another exercise system that can help definitely strengthen you, your core strength, of course, flexibility, just like Pilates has been a very different way. It definitely helps with a lot of spiraling motions of your spine to lots of articulation.  So great for people with back issues. What brought you to Pilates was did you, did you have a back issue or what brought you? I am always interested in what makes someone find their passion. Yeah, sure. So I think a lot of people that start Pilates had their own issues in their body and they were trying to work through it themselves. However, I've always been someone in the gym. I used to personal train and teach group exercise and just reached out and did a workshop through my CECs that we're required to do every year to keep maintain our certifications. And so I did this beautiful Pilates workshop and fell in love with it because I used to dance as a child and then I used to ride horses professionally. So it's all about moving and flowing and dancing and all of it. So it was very... Well, those horses can be, riding horses are probably not the best exercise for your spine, right? I think if you know how to move your body and move with the horse, it's truly like dancing with one partner. So... Oh, okay. I guess I don't know how to ride my horses. Yeah. That's beautiful. At a professional level, you're one. Yeah. So when you do... When you decided to just take on Pilates, how... Who do you recommend it to or who were the clients that you were doing Pilates with versus just personal training? A lot of my clients are older. They have a lot of spinal issues, scoliosis, disc issues, sciatica issues, joint issues. So a lot of people that are interested in improving their posture and their alignment, helping rebalance their body, bringing it into the most shock-absorbing place it can possibly be. So you said older people and people with issues, we have the idea. It's almost like yoga, right? That seeing a guy in the class is like, oh, wow, he's just a very unique person. Is Pilates the same thing? Is it more women? Definitely more women, but I think as people are realizing what they need for their body, I think more men are starting to do more Pilates and being open to possibilities of what else they can accomplish, not only as an athlete, but if anyone that's interested in golf, especially for alignment and control and how to create a better game for themselves. So we have a lot of golfers too, interested. Okay, yeah, so anything that is just very repetitive and includes your bag seems like that this could be good for. Absolutely, it's truly for everyone because I can take anyone from wherever they are and meet them where they're at. So if you're a beginner, I can start you there. If you're more advanced athlete, I can help you in that area. So really, it's truly for everyone. So can you just do Pilates and be in good shape? No, absolutely not. That would be irresponsible. I wish I could say that you can only do Pilates, but no, you can definitely cross train. It's so important to lift weights and swim and hike and walk and bike. I mean, whatever you love to do physically, unless there's some reason why you can't do those other things, then definitely you definitely have to get your cardio in. There's no way around it. Yeah, so can you do, because I think I might have been in a class in your studio, maybe with another instructor, but it's more cardio than just elongate and so there are different ways to do Pilates, right? You can also bring your heart up a little bit. Yes, absolutely. There's definitely some cardio aspect to it. And I think everyone has a different style teaching and it depends on your reasons why you're taking Pilates. So obviously it would be appropriate for certain people and not appropriate for others. So it just depends on what's going on with your body, but there's little cardio in there. You can go at a little faster pace, make the springs a little bit heavier. You know, once you know what you're doing, you can move through transition much quicker. Oh, it just depends. Okay, and so what's the difference?  What is the difference between yoga and Pilates? Sure, I think they lump us together because they're not quite sure how to explain us and they're both definitely mind-body. Yoga, I believe, is more spiritual aspect to it where Pilates is definitely just exercise and it's about being in your body, having that mind-body experience, really thinking about where you're moving from, what body parts you're moving from. It's just a little different. We work with a lot of pre and post rehab, pre and post-natal. So a little different. So you mentioned a lot like for back posture, for pain, for rehab. Do you work with other professionals like physical therapies or doctors? So do you have a network that you refer each other? I do. I refer actually quite a lot to, you know, if something is out of character, something is going on. I definitely refer them to doctors to go see what's going on. I feel like it's beyond my scope and there's some red flags like, oh, that doesn't sound right. You really should go see either your doctor or I can refer you to someone. It's nice to have like a group of people where you can refer out to, whether it's masseuses or chiropractors or acupuncturists. I feel like the more we can work as a team together on one person, their journey is much more successful. So if they're having some pain issues, you know, if we can all work together to help that person, their recovery is so much faster. And yeah. Yeah, I completely agree. And even in every field that is important, I mean, in the finance field, definitely, you need your CPA and your state line attorney and your financial advisor, but even more in the medical field, right? That something eight eyes can see more than two eyes for sure. So how many instructors do you have in the studio? Currently, I have two instructors. One of them happens to be my sister. She teaches part-time and all I can say my sister's name is Julia and she's amazing. Another instructor, Lee, who is incredible. She's super high energy and I know a lot of my clients love her too. Okay, so tell us a little more or can we ask what are the prices of the classes or how much would this be? Sure, it ranges. It's kind of like buying a car.  That's one reason, you know, your time. How much time do you have? How flexible are you? Because our group classes are certain days and times. So if you feel like that's not an option for you, you know, maybe individual sessions or duet where you can schedule any day, any time that's available and it gives you more flexibility and freedom. And we also have packages for all of our sessions, five packages, 10 packs, 15 packs. So we try to help everyone's financial needs so that they can at least do Pilates at some place in their life where they feel like they're not left out. Awesome. Let's take a little break here. We're gonna do a recess for a minute and we will be back with Diana Robel from Beyond Pilates Studio. I'm Christine Linders, physical therapist and board certified orthopedic clinical specialist. And I am the host of Movement Matters, a show that is designed to bring you the best physical therapy tips and exercises so that you can have your best body and do all the things that you love. You can watch my show every other Tuesday at 11 a.m. on thinktechhoite.com where I show you instructional videos from the top of your head to the bottom of your toes to get your body feeling its best. Remember, life is better when you listen to your physical therapist. I'll see you on Tuesday. And we are back with Diana Robel from Beyond Pilates Studio. Diana, I wanted to ask you and I know this question is already, at least I'm trying to move on, right? But how did COVID-19 affect your business? You know, I'm so blessed. My clients are incredible. They've been with me. Some I've had clients for 15 years, 13 years. They're like family to me. And so they know me and they trust me and they know that whatever I'm doing is for them and to keep them safe during this questionable time, especially in the beginning, you know, having conversations about what we were doing in the studio as far as cleanliness and sanitizing and just keeping everything up to par so that they never felt like their health was in jeopardy. So I think when you have those personal conversations and those connections that they're felt comfortable coming into the studio even when things were not so great for everyone. Yeah, yeah, obviously they trust you already and trust this goes a long way. So how many people watch the maximum that you have in the class, in the group class right now? In our studio, it's no more than 10 gathering. So right now we're keeping our doors open so we have fresh air coming in and things are really spread out during the day. So it's pretty rare that we have even five or six people in there at one given time. It's mostly either two people or four people max. So it's very boutique, very small, very private, very individualized. And I think it allows people to feel comfortable working out. Okay, and is this your sport of preference for yourself? It is something that I do. I also like to lift weights and also like to spin and get my cardio in. I like walking, going to the beach park and at sunrise and sitting and meditating a little bit. So I do a little bit of everything. I have my own issues in my body after my background with my own spine and ankle. So my limitations are there as well and so I just manage it just like everyone else does with their issues in their body. Yeah, and the older we get, it doesn't seem like it's getting any easier, right? Absolutely. What's your vision for your business and your dream? And I'm looking at behind you that say follow your dream. So what's your vision for this dream of yours to in the next five to 10 years? I would love to expand my studio and also offer group exercise. I'd also love to have a second studio on the island as well and then maybe do something online. We did a little bit online during COVID. I'd love to expand that myself and start doing some more courses, offering courses online. Yeah, that's my vision for my business. Just growing, expanding, learning. Okay, so what other services do you do? Do you do any other services in the studio? So we talk about gyro tonics and pilates. Anything else or that's basically where you're concentrated now? Yeah, I definitely also offer Reiki and also which is a form of energy work, healing work and also some cupping as well. Okay, so are you, most people, when they want to book the classes or when they want to go to the studio, do you have a phone number or a website where they have to go or how do you book their reserve classes? Absolutely, so I have a scheduling system online through my website and then if people would like to do sessions privately or as duets, they would call the studio directly and make an appointment. Excellent, so the website is beyondpilateshawai.com, right? Yes, hi.com, correct. Okay, beyondpilateshi.com. Well, good, in case any of our audience are interested in trying. So what other recommendations do you have for someone who has never done pilateshawai? They go there for the first time. Sure, I definitely have a conversation first with them before they come to the studio so they understand the process but once they're in the studio, we offer intro sessions especially depending on what they're interested in doing, if they're interested in reformer classes and they've never experienced it before, we offer an intro package which is three individual sessions and that includes 10 reformer classes and so in those three sessions, we basically teach them basic principles of pilates, how to adjust their equipment and then make them do some exercises so they feel comfortable and they know kind of what to expect in the classes. Okay, so I'm gonna change gears a little bit here and I know because we're in Hawaii, right?  So I am certified through an international pilates certification called STOT, S-T-O-T-T and they are in Toronto, Canada so I have invested all of my equipment through them and it's sent directly from them. And so what does that require? They are having, I mean, you need to keep updating and learning and educating yourself or through them. Yeah, so my certification, I am fully certified through my pilates industry and they require CECs every year so that I'm constantly learning and being connected and being on top of my industry and what's happening in it. So how have these machines progressed from the 2000s to the 21st, the 2021? Sure, their prototype doesn't change all that much. They may tweak things here and there but they're not drastic changes in the equipment because they're truly so perfect already. There isn't much to be done to them other than maybe changing colors or maybe mechanically changing something to make it a little smoother but there aren't any major changes so that I don't have to keep purchasing equipment year after year. More, it's not like Apple that they require a different cable every time you buy a iPhone. Well, thank goodness, thank goodness. Okay, well, Diana, thank you so much and sorry for my questions because I'm trying to understand but I'm also trying to make the audience understand what pilates is and I think you did a great job explaining it. My pleasure, thank you. So thank you for your job in the community. I hope you keep growing. I hope you keep being an instructor and growing those studios. It's really a good thing for Hawaii, for the community and I hope for you, so thank you very much. Thank you, Maria, appreciate your time, thank you. Okay, and again, thank you everybody for following us and we'll see you in our next show and until then, aloha. Thank you.


So good afternoon from summer Davos always the highlight of my agenda my autumn where we get to bring together Global leaders from business from government, but also importantly at summer Davos We bring people from technology from science from sustainability to talk about some of the most pressing challenges that we face in the world and today we're going to talk about earth data The title is really a remedy for environmental risk But I think the debate will actually span a broader agenda than that looking at how we Manage three, I think fundamental challenges as we look out over the next five to ten years Which is how we continue to grow our global economy to drive economic development to drive wealth the jobs and the growth That benefits citizens and and society as a whole How we reconcile that with the sustainability challenges that we have globally from an environmental perspective from a social perspective from a governance perspective laid out in the global goals that the UN has adopted to 2030 and then thirdly how we weave the power the benefits that are emerging of technology and scientific breakthroughs as we really enter the fourth industrial revolution how digital technologies physical technologies Biological technologies can be used and can actually really benefit our ability to create that sustainable growth model of the future And at the heart of that or at heart of so many of those discussions is data and how data if you take the Example of the Economist is the new oil if oil and coal were the first for the first industrial revolution data is Going to power the fourth industrial revolution and what I would like to get from today with the help of the audience is Insights from the panel about how it is that data in itself, but also new ways of Analyzing new ways of slicing and dicing and using data to provide insight to policy makers to business to citizens Can really help us tackle those challenges and I'm really pleased to be joined by a Fascinating panel that's going to be able to really tackle that from a number of different lenses Firstly Ursula Muller who's the assistant secretary general for humanitarian affairs and the deputy emergency Relief coordinator at the United Nations as we were just talking about for those of you don't know this Actually her group is the group that coordinates across all of the UN agencies to think about how the UN both raises money for Emergency situations, but also how it goes about bringing the UN ecosystem in very very tough Situations around the world to help solve problems of relief I'm also joined now at lunchtime. I saw this messed up. So I'm going to just simply refer to it as CP group But I'm also joined by a live there is shoe who is the chief technology officer at CP group For those of you who don't know it's probably if you don't know It's probably the biggest company in the world that you don't know a 50 billion dollar food-based agricultural consumer goods business With far-reaching supply chains and distribution chains in global food systems very interested in issues like food security and then the third Personal I'm going to introduce is a good friend of mine Bruno Sanchez and Brad in union Even I have to read his name even though we've known each other for a while but also a fantastic Fantastic Translator I think in terms of science in terms of physics actually probably responsible for one of the most interesting sessions I'm not just saying that that I've ever attended with Weff Which is we all use the term too lightly and too often that it's not rocket science Well, actually Bruno is a rocket scientist and he actually held a fantastic session in Geneva still one of my highlights Which was actually explaining how rocket science and if you can get it through to someone like me as a non scientist I think you'll benefit from his insights today and another good friend finally Jane Plunkett Who is the chief executive officer in Asia and the member of the group executive committee for Swiss ray? One of the worlds if not the world's largest Reinsurers a fascinating authority on really the disruption taking place in many different fields of insurance and reinsurance and The technology backbone that's enabling you to think about risk and to help people manage risk Whether it's a country level or business level in different ways so lots of good applications I think of of how we think about data in the context of different elements of sustainability from Disasters to food security to the technology enablers to insurance and reinsurance So let me start off just by asking you the first question. What's really going on in your space? What are you doing around data? What is interesting? What would you call out as being sort of the cutting edge in the potential for data to disrupt positively your? Sectors not sector. I guess your your sphere of influence well great to be here to find some Discuss technological innovations to for sustainable development, but also to respond to humanitarian needs When the United Nations office for the coordination of humanitarian affairs puts together the global humanitarian overview What are the global humanitarian needs for? For this year they are put at two twenty five billion US dollars to meet the needs of 134 million people So how does this trickle down now? How do we assess how do we to collect the data? How do we analyze how to make the data relevant for decision-makers first of all? We have to collect the data in the field by looking at conflict disaster predictions and I share with you a very simple example because I know we are going into outer space When you collect the data with satellites for instance, we monitored prices of goats in Somalia. They were going down and UNHCR could predict the population movement into Kenya and address the needs that are arising there from the population movement and the price Of goats believe it or not went up in Kenya and down in Somalia So this is a very simple way of collecting data The office for the coordination of humanitarian affairs also has a humanitarian data center in the Hague The purpose is really to collect data to make data available for decision-makers and we invite partners to also Contribute to the data sharing so 65 million people today on the globe forcibly displaced It's just a huge number. So we have to be very predictive and Analyzing this data to make them really relevant for for decision-makers climate every day. We see climate induced Challenges drought displacement. How do we predict at famine? It's a great success of the United Nations system and the humanitarian partners that we were able to stave off of famine in northeastern Nigeria south Sudan Somalia and Yemen due to indicators and Sort of we did the fundraising we raised the alarm bells actually was a secretary general for the United Nations Ring the alarm bells as a looming famine and in the 21st century. We should be able to prevent a famine So of course this was NL and data that was credible to do a big fund raising ever kinds of data What would you what would you go after? How would you collect it to be able to have predictive analytics? Well, for instance the nutrition situation of the people Are there a standard children? Is there enough food? What is the production of the crops like? You still need human capacity To to put together the data. So it's a lot of partners in the in the field Yes, and and actually that's not a bad segue into your industry, which is around food food security I mean at least a lot of the concerns in your industry around things like traceability around provenance customers having different Concerns around food security and security of supply. How are some of the data trends? What are some of the most important trends in terms of new technologies and approaches? How are you thinking about dates with CTO? I think data is very very important for us So not only just food data, but also employee data, and I can mention that a second Let's focus on food if you like a food food traceability is a very burning issue And we as a company because we said we're from the upstream from the seed to the farm and to the animal feed to the animal farm and to the To the factory that really make ready-to-eat food and to the retail store. So we're like a full full chain so So you think that it's very easy for us to utilize data actually not because every single Transaction is Located the data is stored data is there and you really need to put a conscious effort to bring all the data together And that's for food traceability and we as a company. We are really committed to do the green ecosystem And we when we say green meaning we want to build a real waste Zero waste farms and I use that example like a chicken farm Not only just do the chicken power all the waste water go to the Vegetable garden not vegetable farms next to it using the heat from the from the chicken to dry the manure and To make sure that the manure can be trans can be given to the other farms and then we have a Robots going through our Chicken farm, which is one of them is only 50 miles away from here Produce 2.3 million eggs every day. We only employ the 23 people The rest of my all automated that means that when you put the food and everything through the automated system That means you collect data you examine data then the food can be safe So this is what I'm saying is this is the whole supply chain And then we have all the data about our food traceability And we're building the system to connect all the dots and then you can scan the QR code To do it and I think it's you know that that is you increasingly see in a world where if data is the new oil You know that currency is becoming more and then more important the ability to gather more data from more different sources Structured unstructured and bring let me turn to you as my favorite Weft science geek So what what are some of the technology breakthroughs? What are some of the technologies that you're seeing that are most promising? for using Digital means to gather data and to solve outcomes that are better for citizens better for consumers better for sustainability In in particularly another industry in a space at our company Satellogic we see a revolution in the case you say briefly what the business is about satellite technology So we barely basically build our own satellites in Argentina and then we launch them and operate them And then this is the key part that we believe is not about the data. It's about the answers It's about the solutions. So of course the worst thing you can have is no data But probably the second worst thing is too much data Especially in the age of big data when you have a lot of things you can do with your data It's extremely easy to get lost in the possibilities, right? So when someone company uses data they use it for a purpose and when we are producing this amount of data Like with our satellites then we're not saying okay This is a day that you can use it what we focus more and more is in solutions is in answers, right? Because it's not about I Think there's gonna be a revolution that from big data. We're gonna talk about the big indicators Because big data is has has maybe too much we can you can get lost with the possibilities You need indicators you need answers and big data, of course can provide these answers But it's about the context where this happens when the chickens are getting getting using infrared cameras and all these things There's a lot of data you could do with that Which is besides the what you're using for but you have a real real concrete Scope for that data and that's the thing we are seeing happening more and more in the industry in general So does that mean for a business like yours that actually the really key insight in terms of having impact is not so much about the hardware It's more about the software. It's about the ability to determine signal versus noise, you know in that data all of it and We when you are a vertical integrated like for example in in your company you can do a lot of You can get a lot of benefits from from being integrated in our case For example, we can do this cloud computing bar on the satellites It's like cloud but even higher right and that allows us to really focus on these answers And this is key for for I mean give us a very specific use case for the satellite data that's that's aligned with this sustainability You might not need images from your pipeline. You want to know when they break so Traditionally you buy images every day of your pipeline. Now you can say hey, tell me when it breaks Be predicted But of course there are many cases in humanitarian response social impact and many other broken pipelines That sounds like an infrastructure insurance risk that sounds like one for Jane say same for you As you think about, you know, what are the breakthroughs? What technologies are enabling you to think differently about helping people manage risk in your industry? I might start by saying what problem are we trying to solve because you asked at the beginning about growing our economies and providing more Sustainability and sustainable jobs for people and when we look at the insurance industry The the pity that we find is that there's too much uninsured risk in the world And we would be happy to bring that uninsured risk into the safety net of the insurance industry And so part of what helps us to do that is a better understanding of data But it's probably important to put that into context first So if we look at just the simple case of natural disasters, if you look across Asia alone There were some 31 billion US dollars of economic losses last year from natural disasters and less than 80% of that Sorry eight more than 80% of that is uninsured. So that's the problem when we see the typhoon coming It's easy to think about what is this going to cost society What we worry about is why isn't more of that insured because by by ensuring it it puts people back to work more quickly and Certainly the capital is around in the insurance industry and the solutions are there to do that And so data helps us to understand the risk more clearly And also to understand the weather patterns and how the weather patterns are changing over time and in what different areas It also helps us in terms of understanding cities because with urbanization. We have more and more people moving into cities Which are also tend to be closer to more severe weather So understanding this landscape is important in terms of ensuring it and and give us an example I mean what kind of products would big data influence? So if I'm you know a mayor of a city or I'm the CEO of a major corporation You know perhaps with an oil and gas but how would it how would it change what I buy the way? I interact with you the way it helps me manage risk So we have a few we have many good examples of things for cities in particular and they tend to be around natural disasters So we often create products that are called parametric Which is basically a fancy word for saying that if X happens then you get Y payout So it's very specific. It doesn't require someone to go on-site and look at it So in other words if a typhoon with a certain wind speed hits Then the government automatically gets a payout of a agreed amount which they can then distribute to the community Very good example very tangible. Thank you So this is the open fire around where you get to answer the questions, whichever one you would like to but but give me a Sense at least in each of your areas you've I think listed four fascinating areas all of which I think are at that intersection that we talked about in terms of technology sustainability and economics When you think about scale and speed of the use of data to produce better outcomes for citizens For consumers customers for society, what would be the most important accelerator from your perspective? Anyone who'd like to please Communication I would like to share an example for instance when the earthquake in Mexico hit or the Flats in Indonesia. It was also Chinese company Why why who put up the telecommunication to share the information? So this enabled really the rapid response to search for the people in the earthquake or to really see where are the vulnerable people? People so this is for a really very important Telecommunication mobile systems to collect the data to make them really relevant for which to see and communications very helpful Yeah, I would say that employee data especially employee skills because if you look at the five years down the road a 10 years down the road Artificial intelligence and many technology will change our job Yes, and I really understand that the skill set of your your employees and identify the areas They need to be trained and make sure that they will have a job And they will have the skill set to be successful in the next five to ten years extremely important And also to identify the young talent who has the right mentality and also write skill set to lead us through this Industrial four point transformation digital transformation is extremely important for us as a business. I think that's a great example I mean at least at Accenture I would reflect that so our chief technology officer your sort of Your brother-in-arms in our business at least wrote a book recently called human and machine and I think understanding The way in which work is going to be disrupted and move away from roles to tasks some of which will be Automated some of which will be elevated where people are more capable because they have access to data and analytics Others which will be truly still human a much more creative and then thinking about how you plan the workforce and think about skills and Identifying those gaps. I think will be a major element of sustainable development Either we will have sustainable economic systems and models for job creation or not Anyone else through the accelerators? I was just I think maybe the mixture of skill sets Because you know we work in the insurance industry, but we're using all this data and all these applications from from other places And so you know It's only certain people that work that maybe are driven to work in the insurance industry if they don't realize that we use all This data to begin with so I think this mixture of industries and maybe just to give you an example of how we use it We use for example, we use satellite data To look at all the all the crops to know how they're performing And also to use the weather data to know what the rainfall is and then we're able we have a live program in Kenya Where we're able to send signals to farmers to say? Please check on the livestock because they probably aren't getting the right food these days Which is then affecting the food production So I think if you don't realize that we do these kinds of things You probably wouldn't come and work in the insurance industry, but it's more interesting than you might think Well, and that links I think also back to Ursula's point about communications when you talk about the farming community but doesn't that opportunity open up or sorry doesn't that that Open up a whole new wave of opportunities for you to use data that you may already have with different partners in ways that you Haven't explored before. I mean, is that something you're actively looking at? I mean reinsurance probably one of the biggest Gatherers of data in the world on on certain topics anyway. Is that something you've looked at? Yeah, absolutely I mean we have you know massive amounts of data as an industry on all kinds of different things But as as technology impacts our daily lives, it's important to have other kinds of data, too And maybe motor insurance is a good example of that You all know we have that we know kind of how you drive what your age is these kinds of things But now we can also use contextual data about where you're driving and what the roads look like to help us know What kind of conditions you're driving under what you know a lot more about the way I drive probably So that has to be a sort of smart mashup there of technologies you were going to talk about the acceleration I wanted to reflect that I think all of us are Orbiting around the same idea of the right people with the right skills and in fact if you think about it It isn't the integrated businesses like yours or the in insurance businesses Or maybe the defense business where there is this combination of getting the data for a purpose and what I think is needed It's and I we talk about this often is is there to reframe a little bit What a scientist is there is not someone who is in academia doing research for making purpose It's not about the fourth decimal point on climate change So how to drive those insights into action and this is something the insurance company of course has figured out This is something the verticality integrated businesses are of course figured out I'm for example the Navy in the US their assets are 90% around the coast at the economy affected by climate change So of course they know how to start doing these things. So to me a key part of this is to reframe this This value of the scientists closer to the solutions closer to analyze the data for the Fuckers of having an impact. Yeah, I think that's right And I think the other thing that's interesting about data is it doesn't respect the ways in which we've organized our traditional industries or business models You know, so it actually has a habit of flowing around those and if you actually want to get to the right outcome and right end game It often takes an ecosystem It be on the boundaries of your organization including the scientists including you know other Non-traditional partners that can actually help you to make breakthroughs in delivering better outcomes for citizens and for consumers So in a second, I'm just going to turn to you guys and ask for for comments and questions I have a time for about this is I love this phrase you have time for about four or five Questions or one long-winded self-indulgent indulgent speech. So let's go let's go with five Let's go for five questions But before I do that, let me bring in Anne from the World Economic Forum's fourth industrial revolution center because one of the goals of this session and a number of debates like it that are taking place is to think about how that Network can pick up themes like this and produce the breakthroughs in terms of global Collaboration on data that would drive us forward on economic development and sustainability So Anne, do you want to just say a few words on what you've heard? Peter I wanted to start by actually offering you an alternative metaphor So you were referring to data as the new oil and I like to refer to data as the oxygen that fuels technological innovation So I'm I'm an toes. I'm the head of data policy at the World Economic Forum's Center for the fourth industrial revolution We were founded 18 months ago in one of our very first projects Was what we refer to as for IR for the earth or the ways in which we look at the applications of all of the technologies of the fourth industrial revolution in service of or in solving the problems that are Facing us with respect to the environment and the earth So we have in our data policy portfolio really sort of two very specific types of problems One is the hyper aggregation of a lot of data in the hands of very few organizations and the flip side of that is Data that's sort of an inch deep and a mile wide and it's really looking at specifically humanitarian use cases disaster relief Research where we find that actually the problem is not enough data not aggregated quickly enough And so really that's the area that we're looking at the intersection of For IR for the earth with data policy at the center and so this conversation is really timely and important for the work We're doing so thank you for that and I know you need to run And in a second but but I think if others have ideas that they think would merit Attention from the four II center on this topic. I think there's an open-mindedness Absolutely, absolutely, and I actually bring with me a fellow who's working with us at the center Annie Brett Who is working on the data project as well as an oceans project at the center? So so she will be here throughout and I look forward to engaging with all of you on this topic So thank you excellent. So no time for any long-winded speeches, but plenty of time for good questions. Please start Thank you very much for being yourself. Yeah, my name is Cala Papa I'm the managing director of a research center fully founded by one of the biggest electricity company in the world and a board member of the United Nations Alliance for Resilience and My question is first of all, thank you very much for your speeches I have a problem that I need to fix that You know everyone is talking about collecting data I'm talking with people in UN with a big insurance company and my own industry and When I say and I pointed out the attention that we should share more data Not essentially with my mom or with my kids, but among you know Infrastructure owners insurance and insurer of a certain side I tend to find borrow and at least in our value chain speaking about food or speaking about You know per value chain we should consider the subject because I think we is where the real value is and where we can lower The amount of investment of actually and exploiting those data. Thank you Okay, not everyone has to but if one or two people want to pick up the question I think that one of the challenges for sharing data is too much detail preventing us to share data even within the same Company so my suggestion is a weak Distilled the data into characteristics. I call the truth The truth is for example when you go to the United States They shouldn't ask you which year you were born. They should ask you are you 21 or not? Yes, you you're given and then I will say that is this a bottle versus all the detailed parameters of the bottle Is this organic food? It really doesn't matter is a chicken manure or cow manure. So it's really the abstraction I'll call the persona data should be shared not about detailed the PI data If we can develop that kind of a common language Then I think data can flow Actually, it's a fact the truth. It's not a fact. This is the truth can flow and then we should build a data-sharing Community around that the truth not about the detail data and Elizabeth and I attended another session earlier Which I think speaks a lot to to your point which is to say we were talking about sustainable production systems We're talking about things like the circular economy and I do think there is a role for clusters of Companies government actors non-government actors to come together to establish good data governance Good standards and sharing practice because one of the things that we're seeing around some of those spaces is the lack of comparability Or the lack of easy plug-and-play and also the duplication which has all sorts of negative ramifications In terms of things that aren't Able to emerge by way of innovative solutions But also even things like having five or six different cloud platforms working on one Technology in the cloud actually uses energy and is all sorts of You know negative consequences there. So I think there is definitely a need for that. So other questions, please Please and please say who you are Hi, everyone. My name is Karuna. Sorry. I am a global shaper from Mauritius Now you have to stop there because I was a YGL a long time ago and you guys are totally usurpters You know, we're you're all bright and new and innovative. We're like we don't feel like young global leaders anymore with these So my question is a bit linked. Well, it's it's a very simple question that may be linked to the previous question Which is a more and more consumers want to consume sustainably and if you're going to the To the shot if you're going shopping, for example, how would you know what what is the product that has the least environmental impact? Right and that is a question that I keep asking myself because I didn't I know a lot of people who want to consume sustainably But they don't know where to start. So I'd like to ask what what is a good starting point in terms of comparing? especially forced moving consumer goods and How do we also ensure that that data is credible? How do we get industries to give that data and ensure that it's credible? That's a great question from data to knowledge to insight that's actionable as a consumer So you can actually make choices. Yeah, and it doesn't need to be necessarily on fast moving consumer goods I think that's true across almost every aspect of of what we buy, you know by way of goods and services How do you determine what's sustainable? What's not sustainable? How do you make sense of data? Should be just traceability. I think a traceability with the red data and also we need we as a All the human being on the earth need to come up with the right measurement by lunch time We talk about the waste the cost of waste and maybe the cost of the all source of a chemical in the food Producing process that we need to have them such model that everyone recognized that is the cost That doesn't come for free. Well, and I think there's that I think that traceability piece And I know you've worked on this somewhat Bruno But but also what we're seeing in sustained sustainability is science-based targets So business is moving away from setting sustainability targets You know you talked earlier about for example your energy goal per, you know dollar of product You know, I think that helps a lot that we actually have verification of scientists again Bringing in clusters of other actors to be able to verify and to bring that trust That actually you're making informed decisions. Sorry. I think that's coming I'm pretty sure that's coming partly because of the millennial generation Who are more keen to know where things come from it used to be like maybe wines and a few other products that you Really wanted to know what it came and that's what provided the value But I really think that it's it's coming because of that care about the environment It's you want to know what is what is not only the environmental footprint the CO2 But also the value of knowing this comes from your region because you want it closer There are technologies that are helping make this happen Of course the hype blockchain technology allows to do this in a transparent way But I'm pretty sure that is happening just like the knowing what the nutritional value was came through I think this is coming too. So the more we can help do that asking for it to our brands Then the faster is going to happen. Well, and I think what you've brought up I could see Omar one of my colleagues that essentially you've used this term a lot the idea of combinatorial impact of technologies I think this is a good example where you end up with a combinatorial impact because you've got that ability to hold blockchain-based distributed ledger sort of programs in the cloud and increasingly we see the logarithmic cost reduction of sensors for example to the point where we can actually embed those in products that are ever less expensive that make that Traceability possible or even one innovation we heard of today Actually moving the entire barcode system globally There's now a standards organization that's come together to make sure that that actually is available Every single product would have its own unique website with the traceability data Which removes the need to actually even invest in RFID or sensor technology in the product So I think that cluster of technologies it what enables things to be done differently other questions, please I Have one for you, which is an extension We talk often about the idea of making a wise pivot in terms of digital transformation And into some extent each of you are talking about digital transformations Using data in each of your different fields, you know whether or not it's humanitarian or food or satellites or insurance And always there's a challenge of moving from what already works and people feel comfortable with To brave new worlds that sometimes work out for the better, but also have unintended consequence So you have to manage a very human Transition as well as manage the shift in investment to new technologies new ways of doing things in each of your settings and Organizations, how is that wise pivot playing out? What are the barriers and enable is to managing both the investment and human dimensions of the wise pivot? That's a great question because looking at the humanitarian sector We are far behind the private sector and all these innovations and data big data, but I still believe We have to apply human judgment with all the data. That's out there It has to be relevant data It has to be analyzed and it has to be shared and there are also these concerns about privacy If you collect data for on refugees for instance and share all this data health and whatever For with the insurance company I think the the governance structure which was mentioned before is really very important to get the standards the governance structure the speed and To provide and share relevant data and use human judgment Yeah, I think the human empathy is very important because the the the biggest factor between Artificial intelligence and a human are the human empathy that human can go beyond the data Go beyond the inside. That's why we don't give the button of a nuclear weapon to a machine But rather a human because the human will make Decision based on the data, but also the love and the empathy It's probably not a good example because we could argue May not necessarily make it perfectly on evidence-based decision making Take your point I'm as a scientist It's very hard to say this but I think it really is the key is not only about data. You could have the perfect Data-driven Option by not be the right option because of history reasons moral reasons religion reason There are many factors that influence the right decisions and sometimes the politics the diplomacy all these things take President even over the data which is hard to accept as scientists imagine For example a vaccine that is based on peak protein and then mostly people who don't want to do it Right because it comes from a peak. There are there are cases where even Saying data-driven is not probably the right approach that I informed is probably the more approach if there was big oil And we had another I like oxygen better than I would I would say is the new soil The new place where you can start making decisions to grow and fertilize ideas Well, and I think what what you also realized two things that came out of our lunch We had Andy Burnham who's the mayor of Manchester in the UK and he he did he sort of Gently looked around to all of us in the audience many of us sort of economists or Scientists and sort of said look don't focus on the the data Don't focus on the sort of technical inward-looking conversation focus on what the outcome is going to be for a citizen Or for a consumer that otherwise wouldn't be achievable if you didn't have that kind of enabling context And that's what will allow you to move large groups of people and avoid the backlash that we have seen in other examples where Technologies and science breakthroughs were right, but weren't accepted by society and we've seen that again and again and again The wise pivot Jane insurance. Yeah, maybe I come back to your original question, which is If you think about our industry and there's many industries that are similar to us where we use a lot of Historical data to try to say what the future looks like and this has served us really well as an industry for a long time But it's not so easy anymore because the historical patterns are not always as predictive of the future as they used to be And that has to do with the fact that the pace of change is just very different We have different variables coming into play like we talked about all the Technology plays and so part of that pivot is realizing that we can always use the history because it's important that we know That whether that's you know Statistical history like I look at or other kinds of history But we have to think about what it looks like in the future and that's where predictive analytics and taking Simulation and other kinds of data comes into play and that can be a hard leap for people who've been doing for for years and years Historical analysis on data and and I imagine not just hard for your people But hard to take the customer on the journey as well Do you see very different pockets of receptivity amongst your customer base to move it towards more data-driven approaches? it can be customers it can also be a question of regulatory guidelines as well because Everything we do has is governed and has to be regulated by an entity And so being able to to show Historical experience versus what you think the future might look like is not always an easy task either So it's not insurmountable, but it's that's a challenge. Well, I think that's a really good segue into what I'm going to ask you last but but I think the The ability to move an entire stakeholder environment rather than just your own organization whether that's customers or regulators Or partners in a digital transformation such as some of the ones We're talking about in terms of big data and analytics driven insights and the way that you make decisions through Value chains in the global economy. I think that actually is a real issue of the wise pivot But in an extensive sense not just simply within your own four walls So I'm going to finish off by allowing each of you a two-minute segment one's two-minute segment If I say 30 seconds, it'll be two minutes so a short intervention on what you think is the most important insight from your Industry in terms of what people need to get right to make sure the big data and analytics truly is driving Impact and outcomes for citizens and society in each of the four areas that you've talked about in terms of humanitarian aid food security satellites and and an insurance data matters You've got you can elaborate a little on the why it matters so much Accurate data matters Relevant data matters Data sharing is very important. We need to have standards. We need to have the governance to Overcome the impediments that were mentioned by the audience also on the reluctance to share data. That's privacy concerns And we need to be faster speed in data analysis Matters we need To have the to have aggregated data To be able to design our humanitarian response in natural disasters But also trends over time in protracted crisis where people are in humanitarian needs for decades sometimes because of conflict And we have to have sector aggregated data. Is it food health? Protection whatever the needs are so the humanitarian sector also has to adapt to be more data Knowledgeable It is new skills that the humanitarian actors have to develop and also the systems have to be more flexible Very good I'll see that the data collection and a definite data aggregation is very important But more importantly to use those data to extract that actionable Inside and also to predict the future as you said that the past is a part of the future But it's not all of the future so and then to use those kind of models for us to predict the impact of policy about you know any kind of a marketing Event that we're going to push for for example facial recognition Some people think is cool. Some people think is as a invader of privacy So we need to really understand not only just data and aspect our own good, but a human nature What would be the technology impact to the human nature? Yeah, we collect data we take care data very carefully and We want to be very responsible for our data. Don't use data Just only for our own purpose. We're as a company. We said society We want to make sure our data serves our society our country and then our Company and our employees and our customer is not only just a customer We need to think about beyond our own customer think about the society I would say that I think it's clear that we live in a world that is more and more dominated by data I'm probably less and less people actually understand the implications of that data so I think it's key to Figure out that problem out and part of figuring this out is to realize I would say that for a long time Data has been the source of a lot of value, especially from the scientific community academic community Then came the private sector the technology companies with data science and big data and they were able to extract a lot of value and part of that key was to Pull from answers rather than poose with curiosity of the data that Mindsets needs to change in many places from governments public sector private sector and that probably means Putting the right people with the right skills in governments in NGOs in the tech community already has this this chief data Chief scientist we need that change more because we need To really figure out what are the consequences of this world more and more dominated with data very interesting I think I mean it's interesting because we've had data for since the beginning of time, right? So actually having data is not something new It's more the volume of data that we have now and how we use it And you said something at the beginning about data is the new oil. There's a reason you use that phrase It's because it's a valuable resource Right, that's a reason you use that phrase And so I think that's probably the thing we all have to just realize that that's going to take a bit of work and a lot Of thought to think about the fact that it's a valuable resource that means it's valuable to individuals That means it's valuable to companies. It's sometimes their competitive advantage And it's valuable to governments and it's valuable that we share it But how do we make all these worlds work together? It's it's not so clear in all circumstances. So so I do think that that takes I think that's you say how do we accelerate it? I think probably understanding that that it is a valuable resource and that means that People will treat it in different ways is probably the most important thing and I think that's a brilliant segue to finish Which is actually that That sense in which you said sometimes data will be valuable and willing to you know will relate to your Competitiveness, I think what we see at Accenture is that that's ever more the case And that actually data will be absolutely integral to almost all industries if not all industries in terms of competitive dynamics And as I was writing down all the things that you were saying I was thinking well actually I like the oxygen analogy that oxygen that data is the new oxygen that is going to fuel economic development and the economic development We know at least for now is measured in GDP, but I think this is a very different GDP for data It's about data governance the G so it's about making sure we have Transparent governance of data that allows us to focus on the end game for society for citizens For end consumers that allows us to collaborate effectively in ecosystems to turn that data into real insight actionable insight that changes models that changes the products and services or the outcomes that we deliver You've also talked a lot about dynamism and the dynamism of data that it needs to be fast It needs to be scalable It needs to be aggregated that we need to have it as a flexible value and resource that we can use and adapt to different settings and Importantly we need to understand the difference between the signal and the noise and to be able to find our way through The enormous amount of data that we have and make sure we don't get lost in that and we produce real outcomes And then finally it's about pivots. It's about pivoting societies. It's about pivoting organizations It's about pivoting your customer and the ecosystem that you require around you in many cases to actually Enable the new and so I would say hopefully what you've taken away and hopefully what the four IR Center take away as food for thought Or oxygen as fuel for the fourth industrial revolution is the revolution that data causes in GDP and hopefully The way we think about empowering and enabling a sustainable global economy in the next decade many. Thanks to all of you Many thanks to my panelists


Thank you. It's better not to clap yet because you haven't heard what I've got to say. What I want to do is just spend about 25 minutes talking about what it is that makes projects go well and what it is that makes projects go pretty badly. Most pilots don't go anywhere. They're mostly a waste of money. The country doesn't really scale up the things that we do as pilots terribly well. And I'd like to try and take some of the lessons we've learned from industry and apply them here, hoping that we'll have some more pilot projects that will do well for their audiences. Just a note of caution that the images in this are not copyright cleared for anything other than looking at here. Best to think, first of all, about the barriers. I'm going to give you my top 10 things to remember when you're running pilots. Understand what the barriers are for your audiences. Now, the end audiences are likely to be teachers or students, and the barriers for those people are likely to be some combination of cost, relevance and ease of use. That's well known, and in terms of digital inclusion for the country, those are still the main barriers, with the main one now being relevance for the people who are excluded. But for the people who are going to produce this pilot, there's a whole lot of other barriers. So you've got some pilot projects, some great scheme that you want to devise. The people who are going to do it, are they actually talented enough to do this thing? Because quite a lot of times you meet people who are just not quite up to it, and it's worth taking a step back and thinking, this is just never going to work. Do they have experience of some kinds? They might be very talented, but have they got some experience to be able to bring to bear? Do they have the resources? And most of all, are they a coherent group, or can they be made into a coherent group? Because you can have lots of talented people who are all pulling in different directions doing their own thing. So generally, these are the reasons why things fail, and lack of talent is the one that nobody really likes to talk about. Next thing to remember, number nine on the list of priorities, is who is it actually that this pilot is trying to impress? It may be some combination of a teacher, students, head teacher, maybe a local authority, maybe the parents, maybe a broadcaster or the PR people who are going to sort of tell the public about this wonderful thing. It might be the EU or it might be sort of politicos. But generally, people don't face up to who it is they're actually trying to impress. And when academic institutions are involved in a pilot, the people they're mostly trying to impress, in my view, are their academic peers. And what you need in an academic paper and what you need to impress your academic peers is probably not what you need in order to scale up a pilot service for the general public. So things which involve universities are very difficult in terms of industrialising the product. I can see I'm going to be popular here. So number eight on the list of things to worry about are there are certain things when you're doing a pilot, an educational pilot, that you need to integrate well. By integrating it means you have to sort of bring everyone together at the same time as if you were making a cake right from the start. You don't sort of think at the end of it, oh I might need some flour. You get it all together at the beginning. And these are the things and each person in the audience here will have some sort of knowledge of these areas and probably more than one. But they need to be brought together. And one of the things that stops projects like this doing really well quite often is that there's a confusion between what is project management and what is editorial leadership. This happens a lot in government projects that a project manager is put in place to ensure that the project runs as it should and according to specification. But there often isn't a person that says do you know that's running just right but it's just a little bit crap isn't it and why don't we do something else. You need to know the difference between is your project a very well defined, very clear, a ferris wheel sitting on the south bank of the Thames which takes people on a tour around it or is it a millennium dome which as Siwak said very nice but what is it for. Now these projects both largely went to time and budget. Some of the contents of the dome didn't but the actual building itself did. It did all the things that were in the specification and yet one was a little bit crap and the other is really good. Now in broadcasting the industry that I've come from there is an executive producer who on behalf of the audience says do you know that's great this is fantastic that's a bit crap let's do more of this right. Who is it in the pilot who's going to take that role and if you don't have a person who can take that role God forbid it's a committee then the thing will turn out a bit crap. You have to make sure that everyone actually understands what the pilot is and what it's for and that means particularly the technologists and designers who are going to be building the thing. Don't wait till the end to describe to everyone what this thing is. Have what's called a sunrise meeting where everyone gets to not only understand the pilot but the background to it as much knowledge as possible should be imparted so that people can really add to it and add their intelligence. Seem so obvious doesn't it? That rarely happens. So you need to understand where your pilot fits in. Now if you think of the administration side of where pilots might happen in schools making schools run better or educational institutions that's one thing and there'll be a whole list of attributes that a pilot needs to have. If you're thinking about a project that might have something to do with the educational chain and how people learn then if you think of that chain and I'm not a sort of theoretician I'll just sort of look at it in the way that broadcasters or advertisers would hear that at one end of the chain you want to stimulate interest and at the other end of the chain you want people to create or do or have a change in their brains in some way and in between you need to go through some steps which are to engage people, to guide people to resources and brains to communicate. That's part of the process of learning.  Now if you use new technology cleverly you might be able to enable those stages better you might be able to lower the barriers between stages so instead of someone having to go physically from A to B in order to do something you might be able to do just here when they want to. You might be able to help to create virtuous circles and by virtuous circles let me explain there was a project we did for as part of a programme in government called Culture Online where it was designed for people who are users of the mental health services and in their own terminology mad people this is a project with sane and mind and everyone else and we did a project called Mad for Arts this is like the word queer it's being retaken by the people in that group. Now the sort of idea of the project was to enable people who class themselves as being mad to give comments on art, architecture and music to become critics of art, architecture and music and that would be of interest both to so-called mad people and all the rest of us who are also so-called mad at least some of the time and that by doing that they would be able to A have a voice, B learn new techniques and also give something to everyone else that might be of interest. Now the galleries and museums around the country opened their doors to people and enabled people to contribute to a big website the best material from the website appeared on the community channel and the best material from that was transmitted before and after the main evening news on channel 5 with a strong call to action for more people to take part Now the important point there was that that virtuous circle of content you give people the tools they use the tools that enables more people to see what it is that they've done and that itself encourages more people to take part means that broadcasters and media companies aren't necessarily in the role of PR anymore they're actually integrated into the project and that's very important so think about one of the things people don't think about enough is where the virtuous circle of content is going to come How is it that users are going to encourage other users to take part and that's the classic way of doing that I almost lost it there because I just saw it as an aside I came up on that sort of weird pendolino train that makes you feel sick as it turns around corners and just about the second bullet point there I started thinking I was going to collapse It's always better to tell people after the event than before One of the things you need to think about is whether your project is going to help people to learn or grow or develop and how it is that each person can add value for others Choosing good measures of success is top thing to do If you were measuring the success of a football team we're going to measure the number of players we're going to measure the cost per goal we're going to measure the time taken to change shirts in between halves These are stupid things but all around the world of pilot projects for education you see really stupid measures When I was at the BBC for a while I was in charge of BBC online and my salary I managed to get linked ever so slightly to the growth in internet traffic of the BBC over the growth of the internet as a whole So if I could make the BBC site grow faster than the internet as a whole in terms of traffic I would get some sort of small bonus So the first thing I did because the traffic was measured in page views I made all the pages smaller So the audience had to click around all over the place Boy did I do well out of that for about a week So the lesson here is really think about what the if you're going to have targets and that's the kind of world we live in pick the right ones for goodness sake Page views are not a good target generally because they're not necessarily linked to what people are learning that you want to impart then learning is somehow what you need to measure or at least attitudes to it So number four, partnerships When you're entering into a partnership as many pilots are as many pilots are partnerships you need to think about what each partner says they want So if you do a partnership with the BBC they will say I think we agreed this wasn't being recorded they will say that they want public service, doing good all the things you know reach and audience share and all that kind of thing And if you want to do a partnership with a big museum or gallery they'll say roughly the same thing What they actually want is to do all those things but they'll also want some combination of political influence, power, limelight or money Now if you're the BBC what you most want in the world is credit for what you do with the public strummed into you if you work at the BBC they strap you into a chair, shine lights in your eyes and every day they tell you all credit comes back to the BBC Now if you're an organisation trying to do a deal with the BBC that's a useful thing for you to know If you're an organisation doing a deal with an academic department of the university there's some combination of these things that the university will want largely also credit and limelight though probably credit and limelight and a different sphere from the BBC so that might be still a good partnership but it does tell you something when you start thinking about what people actually want how it is that you're going to drive success and most people want personal aggrandizement of some kind so if you can organise that personal aggrandizement up front and it might not even cost anything that's a good way of making pilots work Now everything you can about your audiences just a quick story about General Motors actually you might not think that General Motors has much to teach this audience If you're designing cars there are some things that you know that people want the public want and you meet those needs there'll be things that you can't meet their needs but you know that they want all the same and General Motors found itself in the position of wanting to differentiate itself in the marketplace so they knew that they could ask people the public would say well we want different speed of the car and we want different colours they knew that at the time they wanted cup holders and CD players and faster speed this is a while ago and at the time weren't meeting those needs but they knew they could and then there were things that the audience doesn't know about but the car manufacturer has put in anyway like crumpled zones and stuff which most people don't care about but what do you do about the things on the top right there where you're not meeting people's needs and if you go and ask them what their needs are they don't know and that's a lot of new services fall into that category what GM did was they sent researchers to to live in people's cars for about three weeks all over the United States so you come out your door in the morning someone in your car in the back and they just observed for three weeks and they all went back to base after three weeks and they compared their notes and one of the things they discovered was that people were forever ordering flowers from in and around the car interesting thing you know that they were worried about breaking down in a bad area that they were worried about losing the keys to their car locking themselves out of it and they were worried about not being able to find their car in a car park which is probably the size of Europe so those are the sorts of things that people were worried about and on the basis of that GM developed Onstar which solves all those problems with one bound they were free and that was a very very successful service for GM and differentiated them in the market all based on observation at the BBC when I was running educational campaigns we had a campaign for basic literacy and it was aimed at getting people who couldn't read or write to go and do courses fantastically economically useful to the public all the agencies said the big thing that we should go on would be embarrassment embarrassment of not being able to read to your kids and so on and embarrassment of having to go into shops and sort of say I've left my glasses behind could you read this for me that seemed kind of obvious to us but we could all read and write and when we went as the advertising agency suggested and lived for two or three days with families where people were functionally illiterate we all came back and compared notes and we found something quite different which actually it wasn't to do with embarrassment it wasn't to do with inconvenience it was to do with guilt and we did all the things that advertisers would do and put spots all across the schedule which are absolutely focused tearjerkingly, emotionally, Hollywood style guilt, guilt, guilt, guilt, guilt to the point that people were writing into complain not the target group they didn't complain 450,000 people responded to it now what I don't know is how many people would have responded if we'd have done the usual thing but I know that it was effective so don't take people's word for what the audience is like go and see them yourselves a word on new formats and services the word is storyboard what I mean by that is I don't expect you to be able to read the writing on this in fact I sort of prefer you didn't but the if you sketch out not using a computer program of any kind but just using pencil and paper a storyboard, a cartoon for how you think your new service will be used so in this case we've got a couple of people watching telly and then a teacher shows something in a classroom and then this happens they get some gear from somewhere and then some stars turn up there's a story here a lay person should be able to look at the story with someone explaining it to them saying this happens and then this happens and be able to understand it well enough to be able to say do you know, I don't think they do that or what if it's raining there or where do they get that from right it's a way of having people cluster around something and be able to comment on it without it being all sort of finely produced like a computer program would be just sketches doesn't cost really very much at all and if I was a consultant or a cleverer consultant I would have some sort of very expensive tool here but all you need is pencil and paper and a group of people who can cluster around and say would people do that at this time so whatever pilot you do just storyboard it now finally number one is something missing from this you've got the content, you've got the technology you've got the user experience these are the things that we normally pilot okay and the reason that the pilots tend not to go anywhere is because they tend to test the wrong things and the things that are not tested sufficiently are the business processes right, I can see you're all slipping into a coma so let me just explain what I mean you know, a pilot is fine and for academic research it's brilliant because all academic research is about kind of doing something new publishing it, getting your name on it but actually what the industry and we are in an industry needs are things that are scalable sustainable, replicable all over the country, scale it up manage to fund themselves these things are rarely tested right and maybe we should do every pilot should have an academic partner of the London Business School or LSE or Manchester Business School or something right because these are the things that cause the pilots not to go anywhere and since most of the time you just know that the pilots aren't going to go anywhere then sometimes I wonder what's the point of doing in the first place right, but these are the things that you really need to think about now commercial companies spend very little time on the invention of new things and loads of time on these right, public service does it all the other way around and government in particular when a new minister comes in wants to be associated with something new not very exciting if it's someone else's idea not many votes in it and they don't want to spend the time and effort looking at these things so if you really want your pilot to go somewhere and you want to make a mark on society that's the thing to think about so just I'll finish with just a few sort of questions to ask a cultural resonance that some of you might spot here why is this project different from all other projects is the thing that you need to to ask yourself that's the thing and of course how many questions will there be there will be four questions so will more people learn better that's one of the things that we're in business for will this save money will teachers or students be happier and can this actually be done better without new technology it's worth asking and the reason I have these this is my litmus test but the reason I put those pictures up is because I went to a school recently where they were very proud of an online system to allow people to do litmus tests virtually I just felt like slapping the teacher that's probably not allowed is it so my final plea is please is whoever you think they are fiddle with things because it's by fiddling with things by actually taking them up and playing with them that you learn what's possible when I became a television director for a while it was only as a result of someone when I was an engineer putting a camera in my hands and saying go out for half a day and make a little film and it's at that moment that I thought oh I hadn't thought about what might be possible here so you need to sort of be familiar enough with the new technology whatever it is just to be able to see what's possible that doesn't mean you have to be proficient and just be curious thank you what chimed with me was the communication part of the process I tend to spend a lot of my time actually trying to convince people about a project and its aims and these sorts of things without being commissioned if you see what I mean because I think where the BBC process is probably kind of like you're looking for new ideas whereas perhaps in our position the academic kind of side of things are not necessarily looking for new ideas absolutely I mean the BBC is looking for new ideas I spent three and a half years in the GCMS which I think they were definitely not looking for new ideas obviously sometimes you just wish you could claw back those words but the and there are plenty of organisations that sort of want new ideas in certain sorts of new ideas but not these ones and the trick is to first of all any group of people will need different ways of coming at things you can't have a one size fits all communication strategy about what it is that you want to do you can't persuade everyone in the same way we know that from our family life we want to take a trip to Paris and different people need a little bit of kind of cajoling in different ways this will be the advantage for you and eventually you get agreement so that would be one thing second thing is think back to those drivers in a partnership and even if it's a partnership within an organisation there are people who will have different reasons for wanting to do things or not wanting to do things so if you can get to those it won't be what they say they want because what they say they want people are clever they'll say they want motherhood apple pie better cudos for the university whatever but what they actually want may be some of those things plus a whole load of other things so you need to really think about what it is that's going to drive people I don't know whether I've answered your question I know the questions it was great for me the the area you didn't cover was conflicting requirements and within projects sort of the wildness of the art of the possible being turned into the practical delivery on time and to budget I'd just be interested in your comments about sort of change control and environmental influences and how you tame them yeah you see there are two answers to this and the professional answer is the one that's all about all that change control stuff and Prince II and processes for changing things and so on and that's all good and there are manuals on it and it's fine and yet even with all those manuals it kind of all goes a bit pear shaped sometimes right and what you need is talented leadership right and if you haven't got talented leadership do a different project find a different project to do it really is and that is one of the reasons why people sometimes don't want to do things just to go back to your point I like to think of myself as a bright-eyed bushy tail person who's keen on things but sometimes someone comes along with a project and you think that's a fantastic idea that's really good it would really help the public it would really help my career I'm up for this look at the shit who's leading it it's just going to be awful isn't it and I'd rather put my time into something else and forget about that because life's too short I mean life is like that unfortunately and you know if you're talented enough then go to another organisation if you're mobile enough I was sort of forced to do that because I only had short contracts around the place so I had to go but you know sometimes you just take a step back and you just think this ain't going to work and you know who might be your greatest friend the chief financial officer you know they're the people she or he has to look after the money for the organisation and if you say look I'm really not sure this is going to be good value then they'll probably take notice I don't know it's a sort of bit in public service organisations in universities and governments and government departments there are layers of politics that just sort of gets sort of slapped on everything which the politics is there in commercial organisations it's just sort of more transparent and I don't know you just sort of there's a sort of pragmatism isn't it you just have to sort of take a step back and think that ain't going to work there was a lady here Jackie one last question Thank you, yeah my question is about the I the impact word and you talked about success factors I think there's a lot being driven by research councils and other bodies at the moment in terms of how do we measure impact I wanted to ask you not about the quantitative stuff because we can do that but about the qualitative stuff do you have experience of how you can sort of get that qualitative beneficial impact So right the sort of two questions within that one is if you could have a checklist of things that would be it make for compelling experiences that people would want to tell their friends about and so on what would be on that checklist and there is a checklist which I don't have time for unfortunately but there's six factors and you can go through them and first is it well defined is it accessible is it transformative significant there are these things that whether you're a game show designer theme park designer or anything else you should know about and email me and I'll help you the other factor is how do you know that the thing you've done has been impactful and one of the things that you can do is ask people you can say has this changed your life how much has it changed your life has it changed your life and better or worse and you need to frame the questions in such a way that it's easy and more easy and possible for them to tell you negative things than positive things so if you're in a bank or a restaurant and you're giving service to people and you you say how was everything for you when you're checking out of a hotel or what have you the purpose of that is not to find out what it was like that is no way to ask someone they don't just want to get the hell out and they don't want to say bad things to you and they'll just say fine we've all been there if you wanted to really find out you would say can you tell me the worst two things about this evening can you tell me what was the if there was one thing about this restaurant meal that you didn't like tell me what it is and that way you get a different kind of feedback so it's partly your question is so deep and happily or very unhappily for the rest of the audience talk for an hour about it but there's a whole lot of things that you can do just email we have to end there because we've sort of overshuttered times only slightly thanks very much for releasing to me ladies and gentlemen thank you