U.S. Marines and U.S. Navy sailors with 2nd Reconnaissance Battalion, 2nd Marine Division, and Combat Logistics Battalion 6. And Combat Logistics Regiment 2, 2nd Marine Logistics Group, conduct a casualty evacuation exercise in Hastobuso, Finland, on November 18, 2023. The exercise underscores the readiness of Combat Logistics Battalion 6 to conduct tactical evacuation operations. In the extreme cold weather environment, provide scalable, agile, and responsive bolt-on damage control resuscitation, and roll-on medical support and challenging scenarios, reinforcing its role as a credible stand-in force in the Baltic Sea region. Set everything up like you're doing in a storehouse. Because we're going to try to convert it, so we'll see what there's going to be. U.S. Marines with Combat Logistics Battalion 6, use an unmanned surface vehicle in Finland. U.S. Marines with Combat Logistics Battalion 6, Combat Logistics Regiment 2, 2nd Marine Logistics Group, use the AMI, an unmanned surface vehicle, in Sindeland, Finland, November 17, 2023. Second MLG Marines experiment with the capabilities of the AMI, including cargo weight, range, and power, in order to advance literal reconnaissance. The U.S. Combat Logistics Battalion 6, and Finnish Nielands brigade conduct urban demolition ranges. U.S. Marines with Combat Logistics Battalion 6, Combat Logistics Regiment 2, 2nd Marine Logistics Group, conduct an urban Bangalore range in Sindeland, Finland, November 23, 2023. Marines and Finnish service members Kamma conducted an urban demolition range in order to gain proficiency in urban operations, and to increase interoperability between U.S. Marine Corps and Finnish Defense Force sustainment units.


We've got to wait a minute again. The Ambassador Bolivia. Well, President Reagan, it's a pleasure meeting you. Well, sir, it's been a happy week. Wow, thank you. My happy week, Mr. President. Glad to meet you. Nice to see you. Thank you.  All right. Let's take a picture and exchange the papers. And then you and John, let's take a picture after we get there. You're welcome, Mr. President. Thank you very much. I know for you what we're going to do. I hope that we can be of assistance in our program. I know that you may have a kind of deal with the drug traffic. You want to be of help if we pass the time. You know, a little meaning of the trying circumstances for my country. And we also have a very terrible roof flood recently. There's left 100 people homeless around the Ticacarelae and destroying all our ports, lake ports. So we are having our very difficult problems. We just have some of that. And we're hoping that it's very severe for you. No. Thank you, sir. Thank you, Mr. President. Thank you very much. I hope you enjoy it. It's great that I know that you're on the lake. So thank you very much for your help. Thank you. I hope to see you again soon. Oh, you will. Ambassador Columbia? Yes, Mr. Ambassador. Mr. President, we have a pleasure to meet you. We used to have you here. I'm Robert Vicencia, I'm the interpreter of this. And this is Mrs. Posada, the manager to be in my wine. Mrs. Posada, this is the woman's daughter. Hello. This is you. And this is the woman there. Mrs. Posada, hello.  Exchange of papers and have a picture. And then we'll all join us. This is my credentials, Mr. President. It's a great honor for me to be here. Well, we're honored to have you here. Thank you, Mr. President. Knows something of the struggles you're having with the drug. And I can't agree with it, but we can be a couple. I suppose I can work in order to strengthen the relationship between your country and my country. Well, I should cooperate with that. Thank you, Mr. President. No. Thank you, sir. Well, it's a pleasure to have you here. It's a great pleasure to have you here. The Ambassador Burkino Faso. Mr. Ambassador, hello. We used to see you in the headroom. The Mrs. Faso Ler. I used to see you. And we're children. Here they are. A picture in exchange for our credentials. And then you'll be able to join us. Between us and one on our mark. Between us and the young people standing here before us. We'll see each other soon. To do that hairdo. Oh, really? Yeah. Oh, there's Don. I know. Tough damn. Yes, sir. The stock market closed at 174604, up 43.1. And a volume of 188.2 million shares. A long time high. Hmm. Hello. All those behaviors come. It's not easy. It's Reagan's economics. We used to call it Reaganomics. It's working. Oh, Mr. Deming. You might shoot over there. We ought to get the crew over there. I wanted for secrets. I'm going to stay in there.  And that is the number of times, I will be at the back. About that. That's good. That's good. That's good. But what do you do with the news? I'll sue the news. No I didn't. You want to talk on points for your call to Michael? About the back of the special? The certificate. Whether I've got a second set up here, I don't know exactly. But they've got to just tear it out in case, I know that it's the- It's the 24th anniversary which they were meant for. I wished him a happy birthday earlier. He called me this morning at quarter of eight. He was worried about reading in the papers that we were compromising. I agree, it should be. All right. Where do we go? The library. Well, wait. That's all right. That's all right. They've related to you. You're fine. Good subject. How long has it been? I'll have to get in there. Nice to see you. Nice to see you. You're fine. Great. Thanks. Great. Thank you. Mr. President. We'll solve all the problems in the farm community. All right. Are you selling those buns? I'll buy one then. Let's see this other one. This is Mr. Colonel Ortega. Oh, that's good. Same show on the second verse. That's great. Thank you, Donald. Good morning, Bob. Greetings. How are you? We're fine. We're joking. That's great. Well, listen. I know we're running out of time. All of us are working or concerned about. I think we're here just basically to say how important the legislation that we passed last week in the House was that it dealt with some little problems that we had with Grant Rudman. I don't want to be in any way to dominate, but we believe that if you sign this legislation, it's going to be helpful to the country and helpful to the grain people, to the dairy people, and others. And it is legislation that's now been agreed to by the Secretary and by others. But I also wanted to do one other thing, Mr. President. This letter is written by a woman in Blackville, Wisconsin. It talks about, you and I talked when you were in Wisconsin about the attitude of what people are going through in the farm. I'd like to just give you this letter. And it talks a little bit about the problems in the farm and what they're facing. And it would give you kind of a flavor of what's going on out there and the kind of position that Don and Jim and I and others are trying to do. She's a friend. She's a person that I don't know of. We called her this morning and I said we were going to give you this letter. And I hope very much that you can sign the form of this remedial legislation and it will be in a position that we think we can go forward. If I could just add, I want to say that this last package that we passed, some of it is corrective legislation. Some of it has come about through misinterpretation. I'd like to think. But it's extremely important. And I think it puts the farm bill back where I thought it was. Some pretty close ones we started out. I think any of these corrections in the very, very bold on the very program is very important to us by the mind. I think such a good package is going to do wonders for the bill. And I think it's going to help a lot making the farmers will think this package and realize that it is a workable program for them for the next few years. Tell me, as the word got presented about the things that we just decided the other day to transfer the funds and so forth, the additional money to help get time for the spring planning. There's some questions about that. But I think overall, and the other thing that's going to help us is with the dollar coming down, interest rates coming down, I think that we can look at a bright future out there. But we've got some initial problems and that's what we've got to work on right there. One of the things that I think it could tell the farmers you are concerned about or give somebody for, you know, the gridiron, annual gridiron is a place where you tell outrageous jokes and so forth even on yourself and it's all done with the promise that the gridiron is off the record, but that comes out with it. So I, for that, the outrageous joke that I just said to remark about it supporting the farmers is somebody to see this in a press. I don't feel that way about that. So we appreciate it. I think that the more statements and the compliment you're on to Dick Lane, we've talked and I think you've got a good secretary over here, but we still have a lot of problems. There's no way that any farm bill is going to solve all those problems. We're going to be working on some credit legislation. I know in my state last year we had 13 bank failures. Nationwide we only had 120. So that kind of shows you that energy and agriculture are really hurting. And there are some things I think that can be done with not really a lot of expense on the federal side that would encourage the farm credit system to restructure instead of foreclose. The number of foreclosures is just very rampant. The number of failures. Let me just give you a number. When you're in Oklahoma and we drove by a wheat field and I told those guys we had some problems this year. In our state and the federal land bank system, one out of nine farmers is the latest payments by over a year. Farmers home, FMHA, we have 1,900 are delinquent by over a year. And so there's still some very negative things out there with the land prices being down and so on. Bob's right, with the value of the dollar coming down, that's going to help. There's some things in the bill that will help us move green. But we really still have some very, very serious problems and a lot of people are going to be forced off the farm. The credit legislation that we're looking at there should be able to help. Mr. President, this has been a pretty good week. In terms of the government, the regulatory agencies, the bank regulatory agencies in the Department of Treasury will provide some of their regulations which will be helpful to farm credit. We have the $750 million that's going to happen if this legislation is signed. It seems to me it focuses very strongly on the President's support for agriculture and my first week. You've been all right. You've made me look pretty good. Monkey had more good ways. Mr. President, not on a senator's note, but he said I'm co-sponsoring, pushing hard for a piece of legislation that's been put in. Doesn't cost anyone anything. It makes so much sense that I can't believe that the farm credit system that we're talking about in this legislation hasn't adopted it without being told the way. And because we look at that, I just think it can be wonderful to stay off the situation right now. That it wouldn't. We can help some people.


Welcome to the third lecture of module 5. We are discussing distillation. So, before we proceed in this lecture, let us have a recap on our earlier lecture we had. In the last lecture, we have discussed deviation from ideality, deviation from ideal behavior. So, we discussed two cases. One is positive deviation, deviation from Raoult's law. We call minimum boiling azeotropes and second we discussed negative deviation from ideality, deviation from Raoult's law. We call it maximum boiling azeotropes and third we have discussed the enthalpy concentration diagram. Today we will discuss flash distillation. This flash distillation sometimes also called flash vaporization, jation or equilibrium distillation. This is equilibrium distillation, equilibrium distillation. Here we can see a schematic of the flash distillation column. This is a single stage operation, single stage operation where initially a liquid mixture, liquid mixture is pumped at higher pressure through a heater, which is over 100 here, heater and the feed is pumped. It raise the temperature of the feed and then there is a valve, this throttling valve. It is throttled mixture flows through the valve to the flash drum under reduced pressure. So, this causes the liquid to partially vaporize. As soon as it enters into the drum, the liquid and vapor separates. So, the vapor and liquid goes down, vapor goes off. As soon as the mixture enters the flash drum, vapor and liquid separate. Then vapor and liquid are allowed to come in equilibrium, vapor and liquid are allowed to come in equilibrium. So, the enough space is provided for the flash drum and liquid is provided. Then finally, the vapor and liquid are removed from the system. This flash drum is very common, particularly in petroleum industries, petroleum refining. So, in many cases, in distillation also, there sometimes we use the pre-flash. So, it reduces the load on separation. So, in this designing of flash drum, it is very important to provide enough space, so that the liquid and vapor separates, liquid and vapor separates. In general, the design of these sometimes it is of cyclone type. Now, we will consider a binary mixture in flash distillation and consider a mixture, which contains A and B. Now, flow rate, composition and enthalpy of feed. This is, we can write, F is the feed flow rate, F is the feed flow rate, X F and H F, which is given over here. Then, the flow rates, composition and enthalpy of distillate, which is given over here at the top, we can assume D, Y D, Y D and H D. The flow rate, composition and enthalpy of bottoms, that is, we can write W, X W and H W. So, with this nomenclature, if we do the material balance, first we will have the following assumptions. One is no heat loss to surrounding perfect mixing and ideal behavior of the vapor, ideal behavior of the vapor. Now, let us do the steady state material balance on this flash drum. So, if we do the overall material balance, total material balance, we can write F would be equal to D plus W equation 1. If we do the component balance, balance for A, we can write F X F is equal to D, Y D plus W X W. Similarly, we can write the energy balance equation. Energy balance equations, this is equation number 2. Energy balance equations would be F H F plus, this is H F plus Q would be equal to D H D plus W H W. So, this is equation 3. Now, from equation 2 and 1, we can write the D plus W X F would be equal to D Y D plus W X W. And from here, we can write D into X F minus Y D would be equal to D Y D plus W X W. And from here, we can write D into X F minus Y D would be equal to W X W minus X F, and from here we can write D into X F minus Y D would be equal to W X W minus X F, from which we can write minus W by D would be equal to Y D minus X F divided by W X F minus Y D divided by X W minus X F. So, this is equation 4. Now, using equation 3 and 1, we can write F H F plus Q would be equal to D H D plus W H W. This is equation 3. Now, if we substitute D by F minus from the total material balance F minus W H D plus W H W, and then we can write this would be equal to F H D minus W H D plus W H W. And we can write F H D minus W H D plus W H W, and then we can write this would be equal to F H D minus W H D plus W H W. And we can write F H F minus F H D plus Q would be equal to D H D plus W H W. So, we can write H F minus H D plus Q by F would be equal to W by F H W minus H D. And we can write W by F W by F multiplied by H D minus H W divided by W H D. So, we can write F would be equal to H D minus H F minus Q by F. So, this is equation number 5. We can also write this plus this. Now, similarly if we use energy balance equation F H F plus Q is equal to D H D plus W H W. Now, if we substitute D H D plus F minus D H W, and if we rearrange this equation in similar way, we can get D by F into H W minus H D plus F would be equal to H W minus H F plus Q by F. This is equation 6. So, if we divide equation 5 by equation 6, we would obtain minus W by D would be equal to W by F minus W by H D minus H F plus Q by F divided by H W minus H F plus Q by F. If we look into the H x y diagram. So, this points D which is H D and Y D divided by H W minus H F plus Q by F. If we look into the H x y diagram. So, this points D which is H D and Y D divided by and here W which is H W x W. This point represent H W x W and the point which is given over here is H F plus Q by F and this is corresponding to x F. All these three points 1, 2, 3, 4, and 3 say this is M and this is say W. So, W M D are in the same straight line and minus W by D and Y D minus x F divided by x W minus x F plus Q by F plus Q by F plus Q by F minus these are the slopes of the operating line slopes of the operating line. Then with this slope if we plot this line then the line connecting to this say U and V then U and V if the effluent streams are in equilibrium U V will be the slope of tie line. Now, we will do the another rearrangement of the material balance equations and we define the fraction vaporized of the feed fraction vaporized of the feed which is defined as F small f is equal to D by F. Now, from the material balance equation 1 which is F equal to D plus W if we divide both side by F it will be 1 is equal to D by F plus W by F which we can write F plus W by F and so from this we can write W by F would be 1 minus F. So, this is equation 7. So, now for the component material balance we can re-written as component material balance in terms of fraction vaporized of the feed fraction vaporized we can write X F would be equal to D by F Y D plus W by F X W. So, which we can write F Y D plus 1 minus F X W. So, this is equation 8. Now, if we write this equation we can in this equation we have 2 unknowns Y D and X W 2 unknowns. So, there should be a relations between these 2 which will give the relations between Y D and X W. So, that we can able to solve. So, this is provided by the equilibrium curve or relative volatility equation. The relative volatility as we have discussed for a binary system we can write alpha AB would be equal to Y A by X A divided by Y B by X B where Y B would be 1 minus Y A and X B would be 1 minus X A. So, if we rearrange these equations it will give Y would be equal to alpha X divided by 1 plus alpha minus 1 X. So, this is equation 9. Let us consider an example. A mixture of a liquid containing 50 mole percent n-hexane and 50 mole percent n-heptane is subjected to flush distillation at a total pressure of 1 atmosphere and at 40 degree centigrade to vaporize 50 mole percent of the feed. The relative volatility of n-hexane in the mixture is 2.36. The vapor pressure for this system can be obtained from the following Antoine equations which this problem we have already discussed in our first lecture. So, ln P v is equal to A minus B by C plus T where P v in millimeter H G and T in degree centigrade. The boiling point and the constants A B and C are given in the following table. N-hexane is this and the value of N-hexane which is not here N-heptane is 98.5. This is 15.587, 2911.32 and 226.65. Now, we have to calculate the compositions of the vapor and liquid leaving the flush chamber considering an equilibrium stage. The information which are given the feed contains 50 mole percent normal hexane and normal heptane. So, we have X F is 0.5 and D is 50 mole percent is vaporized. D is 50 mole. If we assume feed F is 100 mole as the basis, then D is 50 mole and W would be 50 mole. So, minus W by D would be minus 50 by 50. So, it would be minus 1. Now, this is the value at X F which is at 0.5 and then with the slope of minus 1, we will draw the line, the equilibrium data which are obtained from the equations which is given Y is equal to alpha X divided by 1 plus alpha minus 1 X. So, we can write this is 2.36 X divided by 1 plus 2.36 minus 1 X which would be 2.36 X divided by 1 plus 1.36 X. So, with this we can obtain the value of X and Y. So, like if we take 0, this will be 0. If we take 0.076, this value is 0.163 and if it is 0.191, then it will be 0.37, 0.341, this value would be 0.55 and 0.51, this would be 0.71. So, this is the value of X and Y divided by 1.1, 0.70, it would be 0.85 and this is 1 at 1. So, with this we can plot the equilibrium line. This is 45 degree diagonal and this is the equilibrium line. So, this is XY diagram. Now, in the XY diagram with the slope we can obtain this values and this gives a value of Y d which is about 0.65 mole fraction and X w we can calculate from this point is around X w around 0.375 mole fraction. Now, from the Antoine equations as we have discussed before since we have equilibrium line and we have the vapor pressure data at different temperature we can plot the bubble point and dew point curve. So, this is the plot which is shown over here. So, first we have to draw the bubble point curve and then from the equilibrium points equilibrium XY plot draw a vertical line and then from the intersections between the two between the from the intersection section between the vertical line and the bubble point obtain the temperature. So, the temperature is around in this case is around T is about 83 degree C. So, thank you for your attention.


Live from Las Vegas, it's theCUBE. Cover EMC World 2016, brought to you by EMC. Now your host, Dave Vellante. Welcome back to Las Vegas everybody. This is EMC World Live 2016 and this is theCUBE. We go out to the events. We extract the signal from the noise. Phil Bollinger is here as the senior vice president of the Icelon product line. Long time storage industry executive. Phil, great to see you again. Thanks for coming to theCUBE. It's great to see you, Dave. It's great to reconnect. So, new chapter in your life, now not so new. You've been in the storage business for a long, long time. Finally landed at EMC, the leader in storage. It was inevitable. It had to happen, right? And Icelon is just rocking. Major acquisition. We were just talking off camera. It's been three years, no, five years. Five years. From the, I believe it was a $2 billion acquisition. Massive move by EMC just to go, boom, and get into that space. Dominant player now today. So, give us the update. How's business? Business is good, as they always say. But, yeah, Icelon's on a tremendous roll. A lot of momentum in the business. You know, the product line, you know, the innovation that is Icelon began, what, back in 2002, 2003 with the first shipments. The company certainly grew. The acquisition really accelerated that. What EMC did was not only adding reach and momentum and scale to the business, but the product innovation along the way, along with EMC pulling the product into a lot of different use cases. Icelon was originally centered in media and entertainment and life sciences and some high tech workflows. The EMC acquisition really pulled it into a number of different vertical markets, financial services, healthcare, oil and gas, a number of horizontal workloads, home directories, file shares, and as a result, the business has just grown dramatically. You know, just a snapshot today. Icelon today has 7,500 customers. We added 1,300 last year on top of 1,300 the year before, so, you know, in any given quarter, a significant part of our revenue comes from people still trying the product for the very first time. We have about 12,000, at least 12,000 clusters in the field, maybe more. What's really interesting is the average capacity per cluster is very, very close to a petabyte. So there really isn't another file system on the planet, I think, that routinely every day manages a petabyte of data. That scale is just part of the garden variety implementation of the technology. Well, I remember Icelon's ascendancy and that whole idea of a global namespace and dramatically simplifying scale out NAS at the time we called it that, was really revolutionary. Yeah, and the interesting thing is, you know, the core value proposition, that is Icelon, a single file system that can span an immense amount of data that is easy to administrate, easy to deploy, scales linearly with capacity and performance. Customers can efficiently store their data, adding one note at a time only when they need to add capacity. You know, that value proposition was really important back in the early 2000s, but with the explosive growth of unstructured data, you know, it's even more important today than it was back then. So it's like the essence of why the product was created resonates even more today than it did even a decade ago.  And you had a number of highly successful companies, you know, there were some IPOs. Obviously, Isilon was one of those, 3par was one, Compellent was another one, Data Domain, another $2.5 billion acquisition by EMC. So you had some companies that achieved escape velocity. And you know, when you look at the companies today, you know, they seem to be struggling more to achieve that escape velocity. And I wonder, is it because companies the acquirers got smarter and got out in front, you know, made tuck-in acquisitions or got more aggressive? What do you make of that? You know, there will always be startups and I have a lot of respect for them. We love them. A lot of innovation, they're a great source of technology and talent and everything else. I think it's no doubt that as the market has matured and certainly the storage market has matured, the immense amount of R&D, the billions of dollars of R&D, frankly, that have gone into some of the companies that you mentioned that had escape velocity that were acquired that grew to significant scale. You know, we are innovating at a pace that is significant. I think that the thing that separates maybe this industry from others is even when a business gets to be a certain scale, the innovation doesn't stop or at least it shouldn't. It doesn't in my experience. And if I look at Isilon today versus Isilon when it was acquired versus Isilon in the early days, what we can accomplish is enormously greater today than what has been accomplished in the past. The pace of our roadmap, the pace of innovation and features, some of which are enormously challenging to develop. And so the other thing that challenges, I think startups to a bit is the stakes, the ante, to be credible, to gain footprint, to grow and mature is much higher in some of these spaces than maybe what it was for Isilon when it was first innovated. You have to bring a lot to the table to deliver that value properly. It's true, I mean, cracking the enterprise in the 90s was really, really hard. And then it was almost like if it doesn't kill you, it'll make you stronger. Again, post.com blow up, it seemed to get easier. I mean, NetApp did it in the 90s and then you had all these other companies that I mentioned. It seems to be getting really hard again. And when a large company like EMC acquires an Isilon who's very successful, awesome technology, building a sales force, struggling to go global and then brings it into the massive footprint of EMC, you've seen just a steep S-curve uptake. So what are customers sort of doing with the product today? You've mentioned a number of use cases, the early Isilon days. What are they doing today? What are the predominant use cases that are giving you sort of momentum? Absolutely, great question, David. So it's very hard to put Isilon in a single box, call it a capacity player or performance player. In fact, if you look at our business, it kind of nicely segregates into almost a 50-50 split between customers buying the platform and what I would call work loads that are performance-dominated, whether it's semiconductor design, genomic research, in the media and entertainment space, post-production visual effects, rendering. There's a lot of our business, half of our business is dominated by things like that. The other half of our business, frankly, is in capacity players. It's archive, it's origin store in the M&E space, it's home directory, file shares, where there is a performance component, but clearly there's just a lot of capacity. We routinely support 40, 50, 60, 70,000 users on a cluster from a home directory, file share perspective. The economics of the efficiency of that is enormous for the businesses that do that. So that, as I see customers deploy the technology today, it's really all about managing unstructured data at large scale. Some of it could be very performance-driven, some of it could be very capacity-driven. So we have to be great at both. So you've also done a great job with the notion of Data Lake. I always say, in the early days of Hadoop, it's like, oh boy, companies like EMC are in big trouble because all this stuff is going to run on commodity hardware and white boxes. Nobody's going to buy storage containers anymore. Icelon comes along and says, no, we're going hard after the big data space. They started partnering up with Hortonworks and Cloudera and others, and it's been another tailwind. So talk about the Data Lake portion of your business. So the Data Lake means a lot of different things to a lot of different people, right? The definition is not cut and dried by any means, but as we think about the Data Lake, and Icelon, I don't think I'm overstating that Icelon really drove the, and coined the phrase Data Lake, and really drove that vernacular into the market. A big part of a Data Lake is simply the age-old story at storage consolidation. Pull your storage together, you drive better economics, better efficiency, but it goes a lot beyond that too. One thing clearly Icelon brings is this idea of multi-protocol access into a large lake of unstructured data. You can run both legacy, as well as contemporary applications on the same dataset at the same time over traditional interfaces like NFS and SMB, but also Swift and object interfaces, RESTful interfaces, and importantly, HDFS. So the Icelon engineering team a few years back innovated native wire-level HDFS protocol on top of 1FS, the operating system. I think in the early days, we probably didn't realize exactly what we had created, but the reality is it gives us the ability to be a ubiquitous, agnostic shared storage pool underneath all of the Apache distros in the marketplace, as well as the value stacks on top of that. So this idea of a Data Lake really has grown a lot to the point where today we have 1,200 customers running some degree of HDFS workflow on Icelon. So it really has taken off explosively. What our customers asked for was some extensions for that. And in February, we introduced 1FS 8.0, which brought into the market a software-defined version of 1FS, which has all the functionality of 1FS, all of the Data Lake capabilities, all of the tiering capabilities, which you can run it on commodity hardware. And it was really designed to be at the edge of the enterprise, so a lot of our customers are becoming more distributed, not less. And they wanted the ability to drop a finite, small amount of 1FS around the edge and then coordinate that sort of with the mothership, the central data center. So we did that. And then we also innovated Cloud Pools, which is seamless policy-based tiering to the cloud, either to public cloud infrastructure, or a virtual stream, or Icelon, or another ECS is the most popular target for Cloud Pools. But this really takes the idea of the Data Lake and stretches it to the edge of the enterprise, as we would say, from the edge to the core to the cloud. Well, Phil, we're competing. They told us they're going to turn the music down tonight. Oh, it's great music. I guess this is very cool. But I got to ask you, before we break here, talking about the edge and talking about the Data Lake concept, I feel IoT emerging here with that, an edge processing component, you know what I mean? Instrument the windmill and take the key pieces back to the Data Lake is how much of an opportunity is that for you guys? It's enormous. It's enormous. You know, IoT, really, internet of everything, as Michael said on Monday. We certainly see that in our business. It's an insatiable need to capture and analyze and reason over and gain value from unstructured data at large scale, it's driving the business today. And I don't see an end to it. I think we're at the early stages of what is a pretty significant transformation of the internet of everything and by and large, that's unstructured data sets at large scale and that's what ISLON was built for. Hi, Phil, well listen, congratulations on your great career. You know, like you said, getting the band back together with Adele, Gerger, and it's going to be awesome. So thanks so much for coming to theCUBE. Really appreciate it. Thank you. Great to see you again. All right, keep it right there, buddy. We'll be back to rap if you can hear us. This is theCUBE. We're live from EMC World 2016, right back. Looking back at the history of Dell,


Yeah, you can use those emojis, or what do you suggest you can go to I believe it's let me Let me get the the URL. It's E. It's emoji copy Emo J. I COpy emoji copy com Emo J I COpy Emoji copy comm I use I use that website Okay, yeah, this one here. It just has a bunch of different ones. It has like houses like scroll down You could see all kinds of different random ones There's a house right there. There's It just caught is it just copy it down there. No, you and then you hit the blue button to the right copy And then and then you can paste it. Yeah All right What do you suggest putting on your Other property. Yeah, like I always just resort back to them unless like to the to the page like just grab like Specs from that Like two bedroom three bath Like maybe maybe talk a little bit about the area like what's ever in that description Description, right, right, right? Okay. I think it's pretty cool. So is there is no water?  Okay. Yeah, that's the best description at least I Okay, hit hit the spit hit enter hit it twice and then down there Maybe click up. Maybe right click learn more for full details or click learn more to Yeah, click learn more for full details And then and then maybe Yeah, I guess one emojis fine. That's cool I can add more here. I wanna Oh wait, I mean not do that Need something like stands out and then double we drag it to choose which one will come up first or I Guess it doesn't matter. Yeah, actually you you should be able to drag. Can you drag it? Yeah, there you go. Okay Should I hit post? Yeah hit post and then let me see if we can go in there and and and edit it from a different view Let me see real quick So as this Post where did it go? Yeah, that looks really cool. Okay. Do this real quick. Click on those three dots Let me see something really really quick and then go to edit go to Go to see more options actually edit post. Yeah, that's fine. Okay. Okay, so they're letting you edit from there Okay, hit done editing and then click on click on an image Because I'm trying to see the editing from a different view click on those three dots And just okay, that's click on edit right there. I think that's only gonna let you add edit the description Yeah, okay So that that that's fine. That's fine Okay, cool. Okay, so then because When it when when it comes down to an ad like for example hit Hover over home like right at the top Kenzie home create hover over and just right click and open a new tab And let's go through the news feed real quick. Let me show you something So just scroll through and let's look at a random ad real quick Actually, oh, you can go back up. Let me look at that Is this one only you can see it. Okay, you see how actually this one's not showing it. Just scroll down Let's look for another ad Um Okay, go back up real quick Okay, see how you see how This isn't this is an image ad so you see how you have the text you have the image and then you have that header Down at the bottom, which says new fresh and ready mills Mm-hmm. That's that's like the header But right even though the header supposed to be the top that I think that's still called a header But or the headline that's called the headline I'm just trying to see how How yours is gonna look because Yeah, it allows you to put one on on videos and that one right there is on image But I know it allows you to do it when you post the ad through the ads manager But what we're doing here is we're posting on the page first and then we're gonna run it in the ads manager But but that's that's fine. Let's just now we have it on the page. Let's go into the ads manager So let's just set up the ad now. Okay, so go into create now No, just hit that that tab at the top. You already have it open But there's a few we gotta do first. Okay, so okay, so this is where everyone gets it wrong 10 out of 10 agents will run Facebook ads and then never see an ROI and Here's why because you guys have your page and then all of a sudden you think you can come in here Run an ad to the page and something's gonna happen. It's not gonna happen. You have to do a few things first So here's what we have to do first. We had to set up a custom conversion so Click on those dots in the top left and You're gonna click on Events manager Okay, so leave this page So this right here is is telling Facebook because the ad we're gonna run is a conversions ad We're not gonna run a traffic ad. We're not gonna run a Engagement ad we're gonna run a conversions ad a conversions ad is it's for lead capture So we want people to actually opt in we're looking for people to enter their name and email It's lead generation ad right to a landing page So that's a conversion ad and what we're gonna do here is we're gonna set up a custom conversion We're gonna let Facebook know which page we're trying to get them to we're not trying to get them to the landing page That's an obvious what we're trying to get them to is the thank-you page Because anyone who lands on that thank-you page they fill out the form So with a touch of Facebook, we're like, hey, dude This is our ultimate goal is to get them to the thank-you page and that's what we're gonna set up here Is the thank-you page so click on the blue one connect a data source and Then we're gonna go actually click. I'm sorry get out of this hit cancel click the the Hover over the triangle the blue triangle to the left and you're gonna click on custom conversions And what we're gonna do first though before let's see that's why it's shaded It won't let you click it yet. What we have to do first is we have to install our pixel So that's that's number one step one is installing the pixel and then step two is the custom conversion So let's do the pixel first. So go ahead and click on Click on hover over that that green because on everyone's page. It's a little it's a little different But hover over go to go to data sources Okay, so just go back to the dots.  Um, I've normally just done it like boosts it up Okay, so you may not even have it set up yet. You may not even have an ad account set up yet So go back to the ad manager Don't run ads out of your page no more. So no more boosting posts. This is where you have to running ads Okay, so so so yeah, you want to focus here and in running everything out of here So click on click on the dots Right there. Yeah, click on those ones and then let's go to add account settings Yeah, I don't I don't even think you have an ad account set up yet. Okay, so add account name So it's that one. Okay, click on click on the the Okay business name click on the credit card right there to the left payment settings Okay, so that's That's up today and that's the right card 3914 Mm-hmm. Okay. Cool. Okay. So then let's go back to To the click on the dots again and then go to those taught the dots to the left And then click on events manager Okay, so let's go ahead and connect. Yeah, your pixels not you don't have a pixel yet So let's click click on the blue one connect the data source and then click on web Get started. Okay, and then Facebook pixel right there Connect Okay, so name your pixel so name it name it name it whatever name it your business name or name it whatever Okay, so this is the name of your pixel Okay, so hit continue Okay, perfect now we're here to set up the pixel this pixel are you do you even know what a pixel is? No, okay a pixel is is is Facebook's way to track all activity on a page So now as we start to run ads to a page whether it's a landing page Whether it's a thank-you page whether it's the pages that are that are in your email sequence whatever a Pixel is a piece of code that we're going to copy and just paste into your cartridge page to let Facebook know Who's landing there and who's not landing there? Okay, so so the pixel has to be on the page so Facebook can start tracking so click on install code manually And then you're going to copy code Okay, perfect, and then now we're going to go to cartridge and let's go to your we're going to open up your landing page Do that one first and then we're going to open up go to my pages and then we're going to open up your thank-you page after So if you're first, yeah, let's do this one first the landing page This is where your pixel goes on every page every every every every page Always make sure that you install this on every page So click settings to the left and then you're going to see tracking code And then you'll scroll to the very bottom and you'll see Facebook And all you're going to do is paste so take out that one Delete the whole thing. No, just yeah, do yeah perfect and then paste in that new one and then click apply Okay, perfect save progress publish live return to dashboard Okay, so now let's do the same thing to this page. We'll put the pixel on This page Okay, cool. So copy that settings Tracking code perfect Okay, cool perfect, okay, so Save progress publish live and return a dashboard Okay, so now the pixels on the landing page and the thank-you page. So now now we're good So now let's go back to Facebook and I just want how do I get to the one with the email? I can't remember. I couldn't remember. I just want to make sure everything on that page is Good Do it everything in the email or on the page Where they put their email in I just don't remember if I changed I remember the form Yeah, I just want to make sure the picture is the different address and not the one of my listing Yeah, go ahead and go to the go to your landing page open that tab up at the top Rena Rena wrote no, no, no, no you have it open Oh, so just opt in Okay, yeah You think they yellow actually know what that button you didn't update that button What button so look there's no red button Ah, and I keep right here. Yeah, so go back go back to the open up the page. Yeah, it normally goes here um Click here for full details or click here. You have that in the text of the of the post Click learn more for full details You can maybe stay consistent with it on the button as well click here For more details I mean, it's kind of preference. It's kind of and then you got your remix red right there Mm-hmm. I think that's palette There I think I changed this this color up here Okay, cool. So refresh the pages real quick. Let's just double check Go no, no, no, no go to your go to your tabs your pages. Yeah, your landing page Refresh this one click the button and just double check it Let's see you're good. Okay Perfect So now Okay, so now we're good to go pixel is on this page pixel is on the landing page Now what we have to do next is we have to go back to the az manager So step one is the pixel step two. So let's just close this out. You can exit this one So now go to refresh this page Okay, so now And then go to your go to your landing page and your thank you page real quick Go to your landing page open up the tab Refresh that page do just refresh it again And then and then go to your landing page or your thank you page and refresh that one Okay, cool. So now go back to facebook the az manager. Sometimes it takes a few minutes to update but go and refresh refresh this one There we go. Okay, so now it's registering. Okay, so that's tracking The pixels tracking the pages now. So now we're going to hover over that blue triangle and we're going to create a custom conversion Okay, so create custom conversion Okay, so here's where the magic happens Now what we're going to do is we're going to go to the thank you page And we're going to copy the url But you're going to copy every you're going to copy that right there. You're not looking for the https So it's just the from the s all the way on to the right So that perfect just that copy that Go back to the az manager Okay And then you're going to go to name it. So you're going to name your name your conversion and it's going to be open house leads Okay, cool. That's the pixel. It's green all url traffic go ahead and click select your own category Click on that blue select your own category And then hit the recommended hit that drop down and you're looking for lead So scroll down lead Perfect, and then you're going to paste in that url right there paste it in And then you're going to hit the drop down. So choose that drop down perfect and then click create I mean, okay Okay, hit done Okay, so now go back to the thank you page refresh that page refresh this one Okay, so now Let's give it a few seconds. Give it go back to the az manager And then refresh this page Perfect. Now you're ready to go Oh, how you capture leads So now let's go through the walkthrough of the full Setup. Okay. Okay. So remember the name of that conversion. So again number one was the pixel that pixel goes on every page Number two when you're looking to capture leads, you have to set up a custom conversion And that's the name of the conversion open house leads. You'll do another one for listing leads You'll do another one for seller guide leads right, right, so um So that's perfect right there. So that's the name of it open house leads. Okay, so now click on the dots to the left Let's run the ad here. So no the dots up No, there we go click on ads manager Okay, so and there's a few different Pages that I that I always recommend people to bookmark Um, this is one of them. So I always have people bookmark this page Um, and you want to create a folder like don't just have random bookmarks like create a folder Like create a folder choose another folder and just maybe create a new one. Yeah, go new folder bottom new folder and name this one ads manager like That way you can always get to your ads manager right away Um, this one right here is is what I want you to bookmark and let's go back to real quick That way I can teach you the right right way go back to the dots to the left and click on events manager And then go to custom convert. Actually, you know what? Why don't you? What why don't you bookmark this page as well and let's let's name this one a pixel Name name right there. Yeah pixel name it pixel And and the reason why I want you to name it pixel is because as you click on ad events This is where you're going to find your pixel You can always go back to your landing page because you have that pixel on that page now So you can always go back to that landing page open it up Go to the settings Click on tracking code and just copy what you have already in there and just paste it in in another page Or you can always clone that page and everything in that page comes with that next duplicated clone But if you don't do it that way then and you need to come in here and get and just copy it again You're going to click on ad events Right there. You see ad events hit the drop down No down to the left add events down And then from a new website Like that one. Yeah And then right there install install code manually Click on that and then you're going to click the green one copy code. There's your pixel So x out of this That's how you get your pixel from this point on so you'll bookmark this page And then what I always want you to do is is hover over the blue triangle Click on custom conversions And just go to bookmark this page as well So this is custom conversions Okay, cool. So you got a few bookmarks and that's good. Those are the most important pages Now we do need custom audiences, but we'll do that on another call We need to create custom audiences, but it's not it's not the most most important right now But but it kind of is we'll do that later. It's not it's not important for this specific ad So click on the dots to the left and let's go back to the ads manager and let's let's now set up the ad So ads manager actually you know what and also um Bookmark this page too. This is this is actually it's already bookmark. It's already bookmark And then also when ads complete and it's just it's just preference. It's just me like I'm just big on detail on the details Whenever an ad ends always change that blue it it says completed. So it's not spending any money. It's off But always try to get in the habit of changing that blue to gray And you'll do it on each tab. So this right here. You're in the campaigns tab Towards the middle to the right. You have ad sets. That's the tab and then you have the third tab to the right ads So each one has its own three It has its own tab And as we click on the green button and we create it that's what we're creating We're creating the campaign level. We're creating the ad set level and we're creating the ad level So when you're looking at it right here from the dashboard, you can just Watch check that box right there to the left right where your cursor is at to the left Actually down. I'm sorry. I thought you're actually that's my cursor click on the third one down post Let me let me help guide your guide you through up. Check that one to the left to the left the box Okay, so as you check a box, this is one ad So this is the campaign level Change that to change that to gray that blue change it to gray Now click on the middle tab add sets for one campaign This is the second step which i'm going to walk you through once we click the green button This is the no don't click on nothing This is the ad set level. So as you're just looking at stuff from the dashboard, this is what you're seeing You're seeing all the stats on what's going on. So change that blue to gray That button. Yeah, there you go. And then and then the third step That's the ad Turn that one to gray as well. So this is how you properly turn off an ad Yeah, turn that to gray.   It's just me. I think it's just me So now just x out of the x out ads Yeah x one selected x that out x that out x out the middle one X out the that one. Okay, perfect. So now we're back. So now click right there campaigns the tab Okay, so now right here. Okay, perfect. So Hit the green one So let's create that. Yeah, so now we're going to create the ad.  This is the format right here and just click on uh scroll down and click start over Okay, so you want to bookmark this one right here too. This is ad setup So this right here is where it all where it all happens ad setup right here. Okay, so 10 out of 10 times An agent's ad will get rejected because they don't check that box right there You always have to check that box special ad categories. Yeah And then do the drop down Go with housing So that's that's the most important for real estate Okay, so now in this case, we're going with conversions. So we're going to run a conversions ad. That's the objective So this is tab number one as we were looking at it on the dashboard This is tab one campaign objective conversions. Click on conversions Okay, so scroll down And then we're going to give it a title that way when you're looking at it from the dashboard You can see the first tab Campaigns and you know what ad that is So let's name it in the campaign title right there conversions put dash. No leave that leave that put dash And then just put open house and then the address Hmm Perfect and then shade that blue to gray Shade that. Yeah, there you go Okay, that's fine. This one. Yeah, you'll shade that to gray You'll always shade that to gray because you're not going to be you don't really need campaign budget optimization at all for what you're going to be doing So hit the blue one. So that's the first tab. That's campaign. That's step one That's what you see on the on the dashboard. That's the first tab campaign. So click the blue one This is the second tab the one in the middle This is your ad set. So In the ad set what I normally do is I normally I'll normally title it Us 18 plus seen in housing in real estate. You can no longer change. You can no longer target gender or target age So it's always gonna be plus But what I do is I try to get a little bit more specific with the title Again, it's only because when I look at it from the dashboard I can click on the first tab campaign I can click on the tab in the middle ad set and I can just by the title of it. I can know which ad that is So this ad set name right there us Dash 18 plus I would put dash Um Maybe put the maybe put the budget put put the budget like how much are you spending?  You spending 10 bucks a day? You spending 20? Yeah All we're doing is we're just titling it just titling it for dashboard purposes So we can look at the ad from the dashboard and know what the hell that ad is Okay, without having to click into it and look at everything Right, so i'm just giving you some description or we're giving the title a description And and and one way to describe it is maybe the budget We already named the first tab campaign. We already named that conversions and the address So right here the second tab You can name this one Maybe put maybe put um I don't know the the daily budget. What are you going to be spending per day five bucks a day 10 bucks a day? um, well, I mean i'm only going to be running for um, what?  Yeah. Yeah, so three days. Well, you're they're going to put 10 bucks a day. You're going to put 15 bucks a day. You're going to put 20 bucks a day um What is what is the difference? I mean the difference is is reach the difference is Views the difference is Is is Right, so I would do 20 bucks a day for three days Yeah, yeah, so put 20 bucks put 20 bucks a day Perfect and then leave like that. So let's scroll down. So look Here's right there right there. Stay right there. Stay right there That right there conversions open house leads that green dot. That's what we are optimizing for now It's not always there by default. So x that out a lot of times when you come in to the second step Yeah A lot of times when you come into the second step, it'll be blank like that And you have to click into the box scroll down until you find your custom conversion Okay, it ain't hard to find it's the first green one, but a lot of times it's not like that So if you don't automatically see it like this click hit the drop down and find it Okay, that's the one we're shooting for perfect. So scroll down and then um You don't need and that's why as I mentioned a few minutes ago custom audiences We'll get into that on another call, but that's super important as well um And let me let me just describe it really quick for you because this is super powerful super important A custom audience is very similar to the custom conversion with the custom conversion We set it up around the thank you page link, right the url. We took that url. We copied it. We pasted it We called it open house leads custom conversion custom audiences is the same in the sense where We need to be able to tell facebook We want to be able to tell facebook that the people that landed on this thank you page Are a certain type of people so for example when I land on the thank you page that is a lead Now even though we set up as a custom conversion under a lead, it's not an audience The the difference is is that if it's an audience A custom audience They come to the landing page. They opt in they end up going to the thank you page That is a custom audience So whoever lands on that page is inside of my custom audience It's that's really really important when you start running seller guide ads Okay, for example, I come to your seller guide page. I opt in I then go to your thank you page That thank you page is not only a custom conversion But it's also a custom audience now again. Why is that important because as I go and run future ads for seller guides I want to be able to take that audience and exclude them from seeing any future ads Because if I am running a seller guide ad every week And I opt in Or let's just say you opt in and now you're now you go to my thank you page And I know you went to my thank you page because I have my facebook pixel on that thank you page And I have that thank you page set up as a custom audience So I know facebook knows that you landed on that page because you're now in a custom audience So right there right where it says custom audiences. I would click exclude Click exclude And I would I would exclude going to click that box right below exclude. No above up right there. No the box No, no right below exclude And click inside. Yeah, right there click so right here. I would see seller guide leads Not the custom conversion the custom audience And again, I would choose that audience to exclude Because they've already opted in they already downloaded my seller guide. Why do they need to keep seeing future ads? On the same topic Right, they already they already saw my they already saw my seller guide video ads. They already opted in So why do I want to keep showing them more ads to get them opt in again? Does that make sense? So you need to exclude them That's like that's like that's like saying that's like for example, you run a listing ad and and and I bought the listing But you're showing me future ads for more listings That make no sense right right you'd be spending more money You would be spending more money than you need to because you're showing ads to people who already bought your house But you're showing them ads for other houses to buy Makes no sense. Yeah, but you want to be able to exclude those so again custom conversion is one thing But a custom audience is another you want to create custom audiences around all these people Who are lending on certain pages so you can include them in future ads or exclude them from future ads So for example again in this specific case with this open house You got the post on the business page. That's the ad as you run the ad And people click on learn more There's going to be a good percentage of people that land on your landing page But don't opt in That's a custom that needs to be a custom audience I need to know The data I need to know it's not going to give me name and number because these are people that did not give up Their name and number it's not a lead, but facebook tracks the data. So for example again the landing page Get targeted pretty much. Yes. So so if I can create a custom audience of everyone who lands on the landing page But they never opted in I want to be able to include That audience in future ads Because I got their attention. They saw my ad they click learn more. They went to my landing page, but they never opted in So there was some type of interest or they would have never gotten that far in my process They would have never clicked learn more They would have never came to my page if there was absolutely zero interest and i'm targeting them These are people that live next door to me so If I have my pixel on that landing page and if I have that landing page set up as a custom audience Then those are good people that I want to continue to stay in front of And so as I go and run future ads, I want to include all those people Because they haven't opted in yet Make sense, right? Yeah. So so so so in this case open house I mean you don't need it this this second, but as we go and run seller guide ads Yeah, for sure. You're going to want to create custom audiences. Okay, so let's scroll down So you don't need that right now age gender detail targeting go in and open up that detail targeting edit to the right Okay, right here. So this detail targeting. I leave that part blank a lot of people would put in Zillow Um, and and they'll put in a bunch of different keywords In that in that box, but you're only targeting a specific location So for example above right there. You see United States. Let's edit that And let's put the address of the of the open house So x that out x United States out So and and and hit the drop down people living you there's a few different options and then and it makes a huge difference People living in or recently in this location People living in this location See that's why this right here. Look, this is a perfect example Perfect example on why your friend or that other person the other day that you told me about Saw your video, but he wasn't in the area Chances are when you set up that video ad the intro Chances are you left it right there people living in or recently in this location And although he doesn't live in that area He was probably driving through that area and on his facebook and saw your video ad Does that make sense? Yeah So so I don't necessarily want that like I don't want people just driving through I want to target that area like I want to target that area. So normally I'll go with people living in this location Okay, okay so There also is a lot of people traveling in this location as well. Yeah, you can do that too. We're resort town But I mean, I don't know It's it's up to you. It's totally up to you and and this word a lot of you know split testing Comes in play where it's like multiple or is it best to just It's it's one or the other so you'd have to go with one. Okay, so um, yeah That's fine Do you do you think an investor would buy that property? Potentially, I mean up here it's it's there's so many Okay, there's all everybody's from everywhere, but um, so that case family home, so In braggs that like a local would buy so I don't know Well, you just don't know up here. Well in that case, maybe maybe go with People living in or recently in this location Yeah, okay. That makes more sense to me. Yeah, perfect. So let's do that. Perfect. Okay. Now. Let's scroll down to um Actually, no, no, I'm so sorry go back up and then right there in that box right below it people living in this location That's where you put the address So sometimes you can either put the address or you you'd have to put just the city There we go. There's the address Perfect. Perfect. And then you can hit that 15 miles hit that drop down And you can you can choose 15 as a minimum, but you can go up to 50 What It's totally up to you. Like, you know, I mean everybody from Denver advice here So, I mean like that's kind of where our I mean 70 of our buyers are from the front range. So, okay, so then Maybe Well, you think 52 Let's just do 40 Okay, cool. Perfect. So scroll down And then um, and then let's go to show more options. Click on that real quick to show more options Okay, perfect. Leave that and then scroll down And then right here normally automatic versus manual I'm gonna have you just go with just just leave it at automatic Let facebook determine where the best activity is happening for this specific Leave it on automatic. Yeah, and then go budget. So daily There's two options. You can hit the drop down There's daily and there's lifetime and it's the same thing, but it's a little it's it's different on how facebook shows the actual ad every day So for example, if you went 20 bucks a day and you went daily budget You're capped in facebook at 20 bucks a day But if I went And if the goal was to run it for three days I'd rather just go lifetime Lifetime budget hit the drop down go lifetime budget And go $60 And then just set the calendar That way every day Facebook doesn't have a cap To show that ad They could just show it as many times as needed between now and I would I would go august six Through through saturday Or yeah, go august six. Yeah august six and and I would start at six a.m Yeah, go six a.m local time. So yeah, just six a.m change that you have to change Okay Click on the number Okay, six Yeah, six o'clock six a.m. And then just do to the eighth And and I would just go to six to go go actually, you know what what time is it right now at six o'clock right now Actually, it's seven o'clock your time. Yeah, just go anytime on the on the end Whatever time you do right now You can go you can go go six p.m. Six p.m Yeah, perfect. Okay. So show more options So lifetime 60 there's your three days. Perfect. So hit continue and we're good. So let's um And see so based on based on that budget based on the budget based on the location the targeting of the of the location the address Facebook's projecting three to 12 leads per day on that budget So that would increase obviously based on the budget. So everything is on the budget everything's about the budget How much are we spending per day? Like that's what it kind of comes down to Okay, so Right here. We're gonna go. Um, you can leave the ad set name. So again each each step campaign ad set ad has a title So we name the first one the address we name the second one twenty dollars a day This third one right there add name You got default name conversions And I would just leave it just leave it. It's all good. So now what we're gonna do is we're gonna scroll down And right there in the middle use existing post So rather than creating the ad here We're gonna use existing post And you're gonna hit select post And then you're gonna find that post there you go And then continue And then it'll give you a preview of what it looks like right there. So scroll down Okay, perfect. So now let's um, okay, so that's the right pixel. Okay. Good. So scroll back up Object every campaign record. Scroll down real quick. Let's see the error Okay, yeah, all we are just putting the link. Okay, cool. So scroll back up and then the call to action button Actually, there's no there's no call to action button Okay, that's fine. They could just click they'll just end up clicking the watch hover over no button click hover over Okay, you can't add a call to action button to this post instead of selecting the use Using post option you can select create ad to make a new ad with the desired call to action Okay, so then for some reason And I think it's because there's multiple images because there's multiple images That's why there's no call to action button. Can I can I should I delete a couple? Or what does this mean? No, it doesn't even matter like that's fine. Even though there's no learn more, but The call to action is the learn more button But in this case In this case, it's fine. There's no learn more button All they got to do is click on an image and that'll take them to your that would that will actually Actually, you know what we do we do need to okay. Yeah, if we need to So we just create the ad here right there create ad down It's harder to see them. Okay. Okay. So what we'll do in this case is you could do a carousel That's what you kind of had set up on Yeah, what you were saying kind of the okay. Yeah, let's do the carousel two or more Pictures so go ahead and choose that one and then go ahead and choose number one the image Click on click on number one Go ahead and hit the upload Yeah, there you go And then just grab a few images here So when it comes to videos when it comes to videos Upload to the business page first Okay, and then you can use existing post when it comes to when it comes to images But when it comes to running multiple images, which is what you did Do it this way create ad Okay, what did it not work? It's a no hit upload Okay, open Okay, so for some reason it it upload uploaded fail just x out and do it again I really want that one No, you're gonna put multiple pictures and you'll be able to drag them. So just just just get get them all up there Why won't that one not work? It's one of what Um, I don't know why that one's not working Might be the size of it. Yeah, the same size as these other ones and grab another So click on that hit continue Okay, you should I can I go grab that other picture?  Yeah, you got to hit continue You're adding a few so let's just add let's just add them all let's You got to um hit continue and then just go to number two and then and then do it again perfect Okay, cool. And then number three do it again Maybe try grabbing that other one again. Yeah, I think it's a size. It's that size Okay. Yes. It's the size. It's too small thing that you did Or it's too small you said it looks too just by the way Of looking at it from the folder. It looks it looks smaller than the others Sweet. Okay. Cool. So grab that one Okay, continue Okay, cool. So, um So can I switch them around still? Yeah, you you can I wonder why let's see go to You could um I mean now that I have I'm able I can delete it and do it real quick or whatever There you go. Okay Why? Why don't go to the front? Okay, awesome. Okay, cool. So now The the description We wanted to grab Dang it. Did we have it pasted? No Remember you copied it from the actual post It's still pasted. Is it still copied?  Yeah, what you wrote on the original post remember you copied it Oh, go ahead and paste go didn't see if you can paste it in see if it's still copied I hope so because I've been yes. Okay. Awesome. So go back Okay, so the description. Yeah, right there description in there. Yeah, see so the headline is what I was looking for so the headline What you want to do is is Go ahead and copy the open house saturday august 8th copy that entire thing cut it Okay, and then just put it in the headline Should I move this up? Yeah, move that up Okay, so scroll up real quick I was supposed to update on the right hand side, but actually you know what that you're on the third so click on number one Do the same thing for number one Oh, uh, yeah, so each Then you have to click on number three get the description Or actually you can get it right there. Yeah, perfect. Perfect Okay, so we paste it right there perfect And then got it perfect and then do the same one for number two Okay Awesome awesome perfect Okay, cool Okay, cool. So there's your open house And then each one has a description and then let's go to your landing page and let's and then let's finalize this Go to your landing page Copy this link copy the whole thing the https and all that so double click There you go. Okay, and then that goes into the website url right below Did I put it for all of them? Yeah, one two and three Yeah And see on this in this case with the with the carousel Actually, yeah, there's the learn more button. Perfect. So you got the learn more button Um Okay, so I guess it's on all of them. All right Yeah, it is okay And then also, um There we go. Okay. Yeah, that looks better. Okay edit placements like the placement to edit Hit that drop down real quick edit placement. Hit that drop down. See what's that real quick Okay, that's fine. You can leave it there. Okay, cool. So you're good. So, um scroll scroll On instagram and facebook or Yes, because you went with you went with um automatic placement. Okay. Yeah, so But but again the image as long as the image Actually, yeah, the dimension is what matters on instagram So that's why a lot of times when you run ads you'll do facebook only and then instagram only Because the image is always a different dimension. It's always a different size Especially if you if you're using horizontal wide images here Those images are not for instagram So even though we went automatic placements and automatic placements means watch for example go to the left click on placements to the left So even though we went placements up placements to the left to the left placements Okay What's in your way like, what are you not what are you not seeing?  But but if you go manual placements so click on manual placements You can choose in fact, you know what let's do that. Let's go uncheck instagram uncheck messenger uncheck audience network We want all that 20 bucks a day 60 bucks lifetime We want it going all to facebook and we want it all to go to the news feed So uncheck everything Other than that first check which is the news feed Uncheck all that so if you went automatic placements facebook puts it everywhere But everywhere is not where all the attention is at on facebook our attention is in that news feed And in instagram's case Our attention is on instagram, but again with instagram. It's a different size image Uncheck uncheck everything uncheck everything with instagram It's a different size image and then also with video. Oh wait different size video I'm happy clicking. What am I doing? Search and you're fine as long as everything's unchecked uncheck everything. Okay Okay, good. So now that ad is only going into the news feed Which is which is where you want. So right there again estimated conversions three to 13 per day Okay, so if you were getting 10 leads a day, that'd be awesome Right. Yeah, right. So we'll see don't I mean don't don't get your hopes too high But at the same time It's okay So so let's scroll down and let's just get out of the second tab. This is the second step ad set So we're good here. Let's hit continue go to the next page go Very very bottom bottom continue So we're good there now. We're good here. We just created the ad we Scroll down. We got the images. We got the text. We got the headline Learn more for details. We got our website URL right there Perfect. So now let's go to the very very bottom. Make sure that the pixel see more URL what you can do is you can You could you could you could put your you could put your link there as well Yeah, that's that's fine. I mean you can you could leave it there and then click out Okay, perfect Okay, so we're good. So make sure that that That green light is always on that's your pixel. You want your pixel tracking all this so scroll down. That's good We're good. Don't no no no no no no leave it So just make sure it's always green, you know surprise value mountain homes make sure that dot is green and then confirm And so now you're going to go into ad review for it could be a few hours That's why I always set the ad for the next day Because you're going to go into review for probably a few hours So I don't want to set the ad for 7 p.m. Right now when it's going to be in review for a few hours That's going to cut into my budget. That's going to cut into my calendar schedule time Right. I want to schedule that time accordingly. I want that 60 bucks to be spent over a period of a time Not, you know freaking past the time that they approved the ad so Now check the box. So go to that first one. It's scheduled check the box to the left To the left check the box. Okay. So again, these are the three tabs. We just set up campaigns Now you look at it from the dashboard conversions open house 493 click on the middle tab You look at it from the dashboard us 18 plus 20 dollars a day click on the third tab to the right Now you look at it and that's you know, we could have titled that something different, but it doesn't matter right now So the campaign objective You check the box for housing. That's approved the middle tab The the daily budget the targeting the address or the yeah, all that's approved It's this it's this part that needs to be that still in review But here's what you can do while it's in review like this. Here's how you can look at the ad in real time Um, how it's going to look in the news feed. So hover over a default name Hover over that and then go go to edit click on edit And then what you can do right here is Right to the right side right there go more to the right That drop down right there above the drop down hit that and then go scroll down And facebook desktop news feed So scroll down This is what your ad's going to look like BAM So click on learn more There it is there Sweet There's your ad man. So you're freaking you're ready to rock and roll That's a conversion's ad What is that I need a million people to come to this open help Well, this is a good start, you know, this is a good start good traction that whole entire area is going to see it But again What's that I was just saying right now in these times Just this internet stuff Yes, for sure But just keep in mind for a listing for an open house You for sure for sure for sure want to try your best to make it a video Right, like if you were at that property in front of that house given a walkthrough Hey guys, this is kenzie. Just want to tell you what this open house we have coming up That right there would get a hundred times more engagement than this freaking image right here Even though the image is beautiful, but it's still an image. It's boring Yeah, you know, if I saw your face on there, it's like dude that I would have it would have attracted me even more Right You know, so always try to do video. Yeah, I'm going to try to work on that. This is a broad moment Yes, exactly. Exactly. So I wanted to run my mine, you know my listing but Yeah, that went pretty quick. So yeah, spare in the moments are the listing and open house ads But what I really want you to get in the habit of and really start to crush this cartridge system on is the seller guide If you're looking for listings if you're looking for buyers and but buyer guide But that's the ad that I want you running weekly is is is getting people to the landing page to download your seller guide or your buyer guide So that that's the consistent ad you want to be running weekly to your local area These are just one-off ads But if you can get in the habit of that of that of that other ad they add the campaign seller guide buyer guide That's when you that's when your pipeline stays full. That's when you're waking up to appointments every day And you haven't left the house Right. That's where we want to be, right? So so keep me posted. Let me know You know message me on the weekend. Let me know how this one goes I will definitely let you know. Thank you so so much. I appreciate it You're awesome right on tinsy message me later. Okay, cool. Thanks. Okay. Good night. Bye. Bye


In the Attorney General and Minister of Justice, Abu Bakr Malami says the President, Muhammad the Buhari's administration, has so far recovered about $1 billion looted funds from 2015 to date. Malami announced this at the President's show villa or breath and state house correspondent after this week's Federal Executive Council meeting. The minister said that recovered assets had been deployed to various sectors of the economy, including poverty alleviation. If you are looking at it from other perspectives, for example, perspectives relating to the recovery of the looted assets, the government of President Muhammad the Buhari has succeeded in recovering around $1 billion from its inception to date. So today, the office of the Attorney General of the Federation presented a council memo seeking approval of the council for the validation, adoption, and extension of the National Anti-Corruption Strategy Document from 2022 to 2026. I am happy to report that the memo was taken, deliberated often, and eventually approved by the council the implication of which is that we now have in place a new anti-corruption strategy, policy document, which is a product of collaboration, consensus among the justice sector and law enforcement agencies. Hello, hope you enjoyed the news. Please do subscribe to our YouTube channel and don't forget to hit the notification button so you get notified about fresh news updates.