Hey guys, it's Nate, AKA The Foot Account, and welcome back to the channel. Bit of a different video today, because we are talking about some scandalous black market stuff that is going on in FIFA, all right? This is not a normal market video, because there is a black market in FIFA that is being exposed. We know that it has existed, but today a lot of stuff is being brought to the light about icon moments cards, and especially involving people at EA Sports. Yes, the rumor is, and honestly, the facts are showing that people at EA Sports are, in fact, putting icon moments cards into people's clubs untradable for money, right? Somebody is using their position at EA Sports. They're using their ability to work on the game and to move cards around and working at EA. They're using that power that they have to drop cards in people's accounts and sell those on the quote unquote black market. Now, of course, we gotta talk about why this is happening and how this has even started, right? Because it goes back a long ways. This goes back to FIFA 19 when icon moments cards were first released and why this has even happened, right? We have to talk about that too. Well, let's start at the basics, right? Let's start about the basics. This has been going on since FIFA 19. People are selling icon moments for real money because they're so rare on the market. They're so hard to pack, and honestly, if you look at it from a cost of value perspective, it's so much cheaper for you as somebody who wants to go like a pro player or somebody with a lot of funds that wants to play with the best players in FIFA. It's so much cheaper for them to actually go and buy this player on the black market than try to actually pack it, right? You could spend hundreds of thousands of dollars in FIFA points and never even pack one icon moments card, whereas you could go on the black market and buy one of these R9 Ronaldo's for $1,700 or whatever it is. I'm gonna show you guys some screenshots in a second here showing and exposing some of the stuff that is going on. Now it's, again, it's getting brought into the like though today and in the past day or so because there is new information showing that it's not just like people packing these cards and then trading them on the market. Like people will pack R9 Ronaldo and they'll say, hey, I'm gonna sell this guy for $1,000. They'll list it up. The guy who paid $1,000 will try to snipe it, probably using a snipe bot so that he gets the snipe guaranteed and then boom, he has that card in his account, tradable. But the thing that's coming out today is an EA employee who has the power to do it is putting them on accounts untradable, right? Because he has that power to do that. And of course in his mind and on the market side of things, he's not impacting the market by putting tradable R9s on the market or tradable icon moments on the market. He's putting untradable ones. So let's take a look at the facts, discord screenshots and some DMs that we have with some people that, there's this guy, whoever this guy is that works at EA and there's contacts that know him and these foot players are dealing with the contacts and then the contacts then get the information, right? So this is from Nick2080. Dennis Foot Trader was been posting some of these from discords and from screenshots that people have had on Twitter. And this is the big thing, right? There's a guy that I know who claims to have a mate who works at EA and he can load any player under account. Obviously he charges. I verify the legitimacy of these different accounts by jumping on SharePlay. He's shown me first owner on each player and each player played almost the same amount of games. Crazy. So this is basically confirmed that it is legit and you're like, yo man, this can't be real, right? Well, look at these DMs, right? A web app showing of all of these cards being added to an account untradable. You can see about the little small yellow icon that's the untradable icon. And then you have DMs like this. How much we talking for untradables? 1,000 for two moments, 1,400 for three moments, 1,700 for three moments and two team of the years. I sell them for that. Then we have one more screenshot of somebody else showing Ronaldo, Croy, Vieira, Ronaldo and Mbappe being added to the club. It's crazy, right?  Some of the stuff that goes on in the FIFA black market. And again, the reason why I'm making this video today is to kind of expose it a little bit. Obviously it's been exposed all day today on Twitter, right? It's been all over Twitter and tons and tons and tons of people are talking about it. But I want to talk about the why this happens, right? I want to talk about the why. We all know that it's pretty scummy, right? It's pretty low. It just, well obviously it's 100% against EA's rules. It's 100% against their terms of service. And if this guy, whoever it is at EA ever gets found out, I'm not sure how he's doing it and hasn't got found out. But if this guy ever gets found out, he's gone. And that's what makes this situation super duper interesting because all of this of course is breaking the rules of FIFA and of EA and of FIFA Ultimate Team. But now that it involves somebody at EA, will EA respond differently? Because they've never talked about this stuff. They've never mentioned it. They do ban coin sellers. They ban people that have tried to, or they say transfer coins, right? With their automated banning systems. But this is different, right? Because this is bringing up all that stuff into the light. Because all of this kind of falls under the same category of the black market in FIFA. Coin buyers, coin sellers, transferring coins and transferring cards. But this is different because somebody at EA is involved with actually putting cards on two people's accounts. So again, EA state that no cards in FIFA can be exchanged for monetary value. Nothing in game can be, once it's in the game, it can't be exchanged for monetary value. That is against terms of service and all of that, right? That's why they introduced price ranges. Back in FIFA 15, right? FIFA 15 was the first year they introduced price ranges because what they were doing was trying to combat coin buyers and coin sellers. And all they did when they did that was actually grow. The coin buying and coin selling markets because even more and more people are involved in that today because people realize that the value of buying coins costs way less money and you get way more for your dollar than if you buy FIFA points with that same amount of money. And that's why that market and the black market on FIFA continues to grow. Now I'm not for that market. I'm really not. That's why you never see me promoting coin buying. I don't even promote FIFA points. And that's why this hits a little bit harder for me is because we're trying to do things quote unquote the right way. You know what? If you're gonna spend any money on FIFA, I would rather you spend it on FIFA points so that you at least don't run the risk of being banned. And I feel like this could be a starting point where maybe EA sports says, hey, we got to crack down a little bit on this because we know it's getting out of hand and now there's somebody involved inside of EA. We got to crack down on this. So I'm, you know, if you're somebody who uses shorter foots or if you buy coins, just be careful, right? I never really promote that stuff.  So just be careful. And that's why I'm not about it. The reason why there even is a motivation is because it's ultimately EA's fault, right? We're not sticking the blame to anybody else here but EA sports. They have caused this sort of mantra to be like even acceptable. The fact that you can buy these cards for real money or the fact that coin buying is a thing it's because EA have set up the game in the way that they have. Yes, it makes them a ton of money from lightning rounds and from packs because the way EA have it set up is you start with like the gold card. Every single year we're all pumped about like cheap beasts, right? Or in Bape's gold card or using Rashford's gold card. But every single week with a new promo with a new team of the week, EA is trying to get you to upgrade your squad, right? To get the better players that you can get more wins and foot champions in the competitive game mode that basically this game is centered around. Foot Ultimate Team is centered around foot champs. If you look at it that way, it impacts the market. What cards are meta? What cards are the best to use? It's all about wins, scoring higher, more goals and placing higher in foot champions. So EA have us on this power curve of wanting to get better to win more games, to get better rewards and more coins and getting the best players possible in our teams. And of course, especially for pro players or players that have a lot of this, they wanna have good teams too. They wanna have fun, right? Cause you equate fun with winning games in FIFA. So in the way the gameplay is, the better team you have, the more games you're most likely gonna win. So that's where all this kind of demand and desire is coming from. Cause people wanna play with these cards, they wanna win, they wanna use them and they want that flex in their club. So they're willing to pay that dough and they're willing to risk their accounts to go out and get some of these cards. So that's where the whole demand again comes from. And you're like, why would somebody even do that? Well, that's why right there. So I just kinda wanna talk about that as well. Now, what's gonna happen from this, right? Of course, since EA, since we have some stuff going on here, this is not the only thing that EA does, right? There's people that unban accounts for money. There's people that, it sounds like there's some scummy stuff that goes on inside of EA sports. So it's hard to know what all is true, of course, 100%. But the black market on this game is thriving. I'll say it that way. It's crazy how well that it is doing. But of course, this is gonna bring a lot of that to light. Now, if there actually are legit people inside of EA, which it seems like there are, if they're putting untradable cards on accounts, which is something EA has to do, right? Now, let's not take this out of proportion. EA does put untradable cards onto accounts for pro events when they put on events where they load untradable cards onto account and then they have people come in and play on those accounts. That's the thing. So EA has the power to do it. But also now, it's getting out into the mass public for EA sports, which is what this whole black market thing is going on anyway. So I honestly don't think we're gonna see anything from EA. I don't think EA tweeting out on their main accounts. I mean, EA Sports FIFA on Twitter has 8.2 million followers. How many of those 8.2 million followers do you think even care about this or even know about this? So small of a percentage are the people that actually care about this. You guys watched this video, all right? We're such a small percentage of the FIFA community. I don't think they're gonna tweet anything out about this, right? I was even surprised when they banned Kirk, to be honest. They tweeted that out on their main EA Twitter. But I don't think we're gonna see anything from then on this. The only way we're gonna know if any of this is getting sorted or getting handled or getting resolved, I guess you could say, is if we start seeing this stuff stopping behind the scenes. If EA somehow are able to crack down on the coin buyers or on not necessarily coin buyers, but that guy that is inside of EA Sports that is doing this, if they can find that guy and crack down on it, that's the only thing that I feel like could possibly happen from this. What's gonna happen, honestly, in my opinion, is we're gonna see nothing. Nothing's gonna happen.  We're gonna talk about it. I'm gonna make this video. I'm gonna expose this and we're gonna talk about it. And then nothing's gonna happen because in reality, it's just a trivial part of the game of FIFA where EA is really not worried about it because it's not affecting their bottom line that much. Does it make a bad reputation for their game? Absolutely, it does. It does not bring good light to their game, especially to the community that is in the game and how careless it makes them look, I guess you could say, in a sense, with this stuff going on, which if they were unaware of this before, well, now they surely are after today on Twitter with all the screenshots that I showed you. There's a lot of other screenshots that are out there, but I wanted to get this video out pretty fast just to talk about it and to talk about what is going on. Now, of course, a lot of the hype around the whole black market with the icon moments and stuff like that is because these cards are like brand new. These cards have only been on the game for a couple of weeks. People wanna get their hands on them. They wanna try them out. That's why there is this demand that there is right now. So, of course, as we go on throughout the year, there will be more icon moments for all of those that will be packed for lucky people on this game that somehow are able to pack some of these insane icon moments cards. They'll pack them and they'll get tradable, they'll be on the market, they'll get supplied, but right now as they're still super-duper rare, especially for those top-tier, high-level, high-level cards, you're gonna see a lot of people paying big money for those on the black market and trying to get them that way because that's kind of the only way that they can get them right now. And honestly, I wanted to take a look at this too. Just one quick thought that I had is if this account right here that we just showed a screenshot of with the Ronaldo, I don't know if that's moments Ronaldo or R9. You have the Cristiano team of the year Bruno and Mbappe. If that's one of these accounts, I'm pretty sure one of these was dated, yeah, 223 of 2021. That is February 23rd. One way you could legitimately prove this is true is if we saw the dates on these screenshots, because this right here, team of the year was what? Like a month and a half ago? If this screenshot is from like two or three weeks ago, then 100% you could confirm that these are untradable cards being put onto the market by some employee at EA because team of the year cards are obviously out of packs and they have been out of packs for a long time and they were not in packs during the time that Icon moments were in packs. So that's why seeing all these cards here, that's what's fishy about it and that's what makes it so legit. All the screenshots that we've seen, all the stuff in the pictures and all that's been going around, it's legit, right? This is legit and it is happening. And I'm curious to see if we ever find out if this does get sorted out at all but you're probably not gonna hear anything from EA, I would be very surprised if we do. But again, the bottom line is, be careful with your foot accounts, right? I just wanted to make this video to talk about what's going on, to speak about it and just talk about the why, right? To just expose it, talk about the why and unfortunately tell you that probably nothing is gonna happen because of this. So we're gonna keep going about it the right way. We're gonna keep making coins and having fun on the game, analyzing the markets, trading cards and doing it quote unquote the right way without even having to spend any money on FIFA points. That's what we do around here if you guys are new to the channel. We don't spend any FIFA points, we trade, we analyze the market, buy low, sell high, invest, flip, all that good stuff because we know that you don't have to spend money on this game, you spend a little bit of time learning the market and boom, you can make really easy coins very quickly. EA has made it almost easier than ever to make coins this year in some areas of the market because of the content that they put out. So I just wanna make this video quickly today to discuss what is going on. We'll be live on stream soon. Make sure you click that link down below in the description down there. If you guys enjoyed the video, of course, hit the thumbs up, comment below if you have questions and subscribe if you're new. It's been Nathan Foot account, I'll catch you later. Peace out.


All right, any questions, comments, concerns, Phil? Oh, I hope you have the lab from yesterday here. That's not due next Monday. No, no, it's going to be part, you're going to combine it with the work from last week as we start building up this bigger report. So there's no lab due? No, not exactly. But I sure hope you've got it here. Actually, you don't need to because I have the very same data so I've worked it up so we're going to be able to talk about it here. But if you've got it, break it out because that's what we're going to look at today. So far we spent the first part of the term looking at what we call rectilinear motion. That was the one-dimensional motion we started with. That's where we introduced the concept of position and velocity came from that. We looked at both average and instantaneous velocities. And then we took the step to acceleration. We looked at both average and instantaneous acceleration. Now we're looking at curvilinear motion. And we started sort of a touch on that on Monday when we started looking at vectors because that's a full two-dimensional representation of what's going on. The vector's very, very good for any parts of that we need. Whether it's the position, just simply as x, y coordinates that helps us have then the length of the vector and its direction. And of course, whatever the length is, there's got to be units with it. But then we also do the very same type of thing that we did with it in terms of velocity and acceleration. So we introduced this idea of a position vector on Monday. And we looked at it, there's different ways you can represent it. The main way we did it on Monday was we just simply talked about the two orthogonal components, the two vectors, one horizontal, one vertical, that we could add together and have the very, very same thing. And this is very much like you would have done for a little trip across town to your friend's house. You wouldn't cut straight across all the yards. You'd first go somewhere down Elm and then up on Main. And that's how you get there. That's exactly what we mean in these two instances. This is simply an analytical representation of this very simple idea. The reason that's useful to us is as we go to add vectors together, it's much easier for us if we add them together. It's much more accurate if we add them together by adding up all the r parts of all the vectors we might have to make up the x part of the, whatever the resultant might be. So if we've got a couple vectors in here we're going to add together. And we did this very thing on Monday with one of the homework problems only. I think I called the vectors a, b, and c at that time. But we can call them r1, r2, and there could be however many there might be. Fun to know what the resultant of all those vectors being added together would be. Don't forget they could be subtracted too. Subtraction is just sort of an addition backwards. And so we added up all those little vectors. Is everybody familiar with this summation sign notation? It's going to be real important to us. We are doing more with it than just that. It's just our symbol that says add up all these things that we've got in this problem. We're talking about all these different position vectors we might be adding up. Whatever they all might do. We had a problem on Monday that had, that had three vectors. Then one of the homework problems that follows had a few more vectors in it. Doesn't matter. However many there we can add them all up. And the easy part of it is for us, especially since we all know trigonometry, is we can take any vector, break it into its orthogonal components, add up the components themselves, and that will give us the resultant vector. The only thing I'm going to add here is an extra, a slightly different notation that we might use. I can write it as I've shown here. We also have another way to write vectors. Remember all vectors have magnitude in units. That'd be whatever number appears here as the size, the distance in the x or the y direction we're going. Also though all vectors have directions. So one way we can write this is just whatever the magnitude is. Notice the vector sign's not on the top anymore.  Aren't you feeling it? Who's feeling offended out there? Joey is. Yeah. Len can't stand. Phil's just dying to come up here and fix things. What's wrong? What's wrong is I said a vector equals something that isn't a vector. There's no direction in here other than the subscripts, but if I just end up putting some numbers in there like three miles and six miles, where's the direction part of that? So I need some direction to complete this as a full vector representation. So what we do is the simple idea of what we call unit vectors. They're extremely useful to us as a notational key. It's the only vector you'll ever see that has direction, magnitude, and no units. Its magnitude is one. One nothing. Just one. A magnitude of one. It's kind of like the sine and the cosine and the tangent and all that stuff, that those never have units on them. Those are just distances but in comparison to a unit circle, if you remember how you first learned trigonometry, but there was never units on them. No cosine that you ever take will have units on it itself. And they give us direction in a particular way. We're going to have three unit vectors we use in this class. The first will be a unit vector in the x direction. And we call it I-hat. So I'll put that just after that Rx thing. Now I'll have, if I had numbers in here, I'd have magnitude, units, now I have direction. This is x direction. Sorry? I-hat is the I unit vector or the x unit vector. Or we say I-hat. Don't we say that, doesn't that sound okay? See a little hat on it? And you can do this in math type when you buy it for a buck and a half. We also need one for the j or the x direction. That's called j-hat. So I'll put that on there and we've got everything we need. Do me a favor. I noticed the students new to this are a little bit sloppy. Make your i look something different than your j. Look down on your paper right now. Make your j look a little bit different from each other. That way I'll recognize them that way. You'll recognize them. Either one of these notations is fine. It's just that this one, once we take out the R sub x and put in a number and units that go with it, then the direction isn't so clear anymore. In this version, the x is what gives us the direction. The y is what gives us the direction. But if we put values in there, where are the x and the y? We don't put an x and a y. I wouldn't write three miles sub x. You might try it, but I wouldn't do it. So we can always put something like, for example, three miles in the i direction plus six miles in the j. And now you know exactly what to do. Get your little buddy's house.  And there for you is milk and cookies. Yeah, Julie likes that. That sounds good. Right about now. Maybe some warm milk. Be nice. If anybody all of a sudden feels you're, it's called mom. Go ahead. So we're going to use that sum. It's also good for us because it helps us when we do these summations over here, we'll only sum out values in the i direction together. We'll only sum values in the j direction together. When we go to add a vectors, we're not going to mix and match those. Yeah, they're added in this way, the two components being added together. What we're going to do is keep all this stuff separate and it just becomes a bookkeeping problem for us then. As we go to add up all the vectors, we add up all the x ones together, add up all the y ones together, give them each their proper direction and we're all done with the problem just like we showed on Monday. Takes a little practice to get used to. But that's what the homework's for. That's what my full homework solutions are for to help show you how we go through this stuff, how you get used to it. For most of you, I assume this i and j, in fact, we'd have an x direction if we did a three-dimensional problem. Then we have a k hat. For most of you, is that notation new? I would assume so. But again, it's just a bookkeeping aid for us so that we understand when I'm adding certain magnitudes together, I add the x magnitudes together and the y magnitudes. Remember, I'm not adding three miles to six miles. I'm adding three miles in that direction to six miles in a different direction and that's a completely different answer than that. I don't get nine miles. I get whatever that diagonal across there is having gone three and then six. So it's going to take some practice but we're going to work through it. Any questions before I clean the board and we get to what we discovered yesterday in lab? No, you're okay, you're comfy? Nothing really. It's just that when I take out the rx and put in three miles, now we need something that says that was three miles in the x direction because I'm not going to write three miles sub x but if I write three miles in the i direction you know exactly what I meant. I meant three miles in the x direction. In this form as they show, there's no difference but once the values come in then these little subscripts wouldn't be there and we need something else that represents direction on everything. It depends on the problem and remember how you set up an arbitrary reference, an arbitrary origin. If I have one vector that goes that way for three miles and then I have another one that comes this way for three miles I would write this one as three miles i hat this one is minus three miles i hat and that shows that they're the same magnitude measured with the same units both in the x direction but one's positive, one's negative they're in the opposite direction. Why is that direction negative and this one isn't? Who can answer that? Yeah, because I chose the origin. I just, we typically say that way's positive this way's negative so it's nice to stick with stuff that's typical if possible. Two good questions. Any others? So let's look at what we have in lab. Yes, everybody quite got to it let's see, let's... Oh, I want you to do this as we talk about this remember we're talking about projectile motion it's a two-dimensional type of motion obviously there's some travel horizontally and there's some travel vertically going on here so it fits really well into the types of two-dimensional motions we're looking at but I want you to do this with it as we start to look through what we did yesterday put down the middle of your paper and you can turn your paper sideways if you want a little more room on either side put down the middle... No, no, don't do it yet I didn't tell you what to put down the middle of your paper because just a simple line will not do it it's got to be a semi-permeable membrane don't put a line down the middle of your paper you've got to put down a semi-permeable membrane go ahead and do that now semi-permeable membrane, do it do it, keep going you've got to go down to the bottom so there's no leakage we don't want stuff getting through here that isn't okay to get through here you get it? where's your semi-permeable membrane? I want you to draw a semi-permeable membrane a lot of you are just going to put a line down the paper Joe, weren't you going to do that? but now you've got a semi-permeable membrane down the paper that's better now we can get some work done hey dude, good job didn't you? you can go to a new sheet of paper if you want I just said turn it sideways just so you have a little bit of extra room if we need it we looked at that video real quick of the guy throwing a projectile across the screen does that not be as awful? did as good a projectile motion as I possibly as we could have done in the lab so that's why it's a lot of you are just to use their video that video there picked out of it the position at certain times of that projectile as it went across the screen got a real nice parabola out of it expected it looked something like that most of you did catch that some of these values in here throw out the ball was still in the guy's hand projectile motion is what we call free fall motion here's what the definition of free fall is I gave you a pretty clear definition yesterday of what free fall motion is it's what we did with the tape drop experiment a week ago and then with the projectile motion yesterday the only force is gravity yeah there's air resistance but not a lot we didn't find a huge effect of it and I don't know if we want to actually run an experiment where there's no air resistance what it means is I have to pump all the air out of the room last time I did that the administration was very angry all the dead students I mean I knew what was going on so I had my school good tank on well they didn't call it peculiar they just said don't do it again is our only force that don't forget is a directional thing gravity only occurs why does gravity only occur downward an arbitrary question not rhetorical either that's a straight question I want an answer why does gravity only occur downward exactly that's where the center of the earth is it's the earth it's the object and the earth and gravitational attraction with each other if the object's up here and the earth is down there that's the only place that's the only direction gravity can act can only act straight down that's our first big clue to the nature of projectile motion the reason things do this now just a point in experimental work you cannot throw out points that just look bad and you don't like how they look these weren't just that they did work prior but we knew why we knew that when the ball was in the guy's hand there was more than gravity acting on that ball his hand was there in fact it was getting the thing moving and it was moving it in a bit of an arc and all those kind of things are other than gravitational motion so we knew that those points did not belong as part of the projectile and that's why we can reject them if you do an experiment and points show up that you don't like but you don't know why they don't look right you can't just throw them out you have to leave them in maybe you discover something no one else has ever seen before if you throw them out you won't get the Nobel Prize so you gotta leave them in you gotta think about them but you can't just throw them out because they're ugly other things in life you can throw out because they're ugly but no you can stay but not that once okay I throw those out just because they're ugly so that's really important to us because that's our first clue of what's going on here and why this parabolic path through space naturally occurred as we threw the ball so now that we've got this semi-permeable membrane down the middle of the paper we wanna decide what's going on on each side why have we done that what we're gonna do is separate the motion of what's going on of the horizontal motion here and the vertical motion there gonna do the other way around it doesn't matter what's on the left or what's on the right it does matter that they're separated by this semi-permeable membrane so we've already established that gravity is the only thing going on here once it's out of the guy's hand gravity is the only thing going on here and it acts in the vertical direction only so we know over here the acceleration in the y direction now remind me I think I did remind me if I gave you this notation y double dot did I give you that notation as an alternative evidently I did to Samantha and no one else did I? No? just a shorthand notation any time we take the time derivative of something which in this case is the y so we took that the time derivative of y I don't want to always write d dt so I write y dot just simply a shorthand notation so this is well if we take the time derivative of the y position what do we have when we take the time rate of change of the y position well we have the y velocity specifically so it's just a little shorthand notation for us what happens when we take the time rate of change of the velocity we get the acceleration so if I take d of the in the y direction dt y dot because they were the same thing well y dot is already a dt so this is d dt of what's already d y dt is that right? you took second derivatives in calc one this is just the second derivative you used it to find out concavity and all that kind of stuff well let's see I don't want to write all of that so we also shorten it down you've seen that notation from calculus in calculus a lot of times you write f double prime same thing it's just f it doesn't help us a lot we need to know exactly what it is for taking the derivative of and I'm too lazy to write that so that's all the double dot means it's the second derivative with respect to time so y double dot is the acceleration in the y direction and we happen to know that that's about minus g y minus say what? that's the way I chose it to be in this case in the down direction so it does kind of make sense to pick one or the other as a plus or minus when we did the tape drop about half of you took down as negative and half of you took down as positive didn't matter here we do need to be a little bit more careful so I'm going to decree because I'm a high master here that down is negative that's well for my aging brain we want to accommodate that so I say free fall you know that means gravity is the only force that gravity is the only acceleration we already know this to be true in projectile motion gravity is the only force it acts straight down what then is the acceleration in the horizontal direction is a sub x or x double dot if you'd rather I don't care which one you use it's up to you I recognize both you should recognize both here's the data from yesterday everybody got something something a little bit like that pretty much like that pretty familiar I hope notice that for the convenience of the reader right now I put that up for your benefit I adjusted it so the origin on both is right at the first dot cut off a couple dots change the origin so it's right there for the convenience of the reader which is you if it starts at some other time and then you have to think oh did I show up late for the party or if it starts at some other height you have to wonder the height of what, what was that it's immaterial to the reader because what's important is the parabolic motion the projectile motion itself so I think at least half of you we looked at how to use excel to very easily adjust that kind of thing again emphasizing that the origin the location of the origin is arbitrary it's not going to affect the rest of the physics that's going on alright so let's let's see, let's see what we have here we've got oh oh remember this remember we have the constant acceleration equations remember those, did I give you that sheet pull it out if you got it now the one that would go with this top graph actually it would go with either graph is the third one do it in slightly altered form the third one is delta y remember that's y2 minus y1 so I'm just going to break the y1 or it's yf minus yi I'm just going to break yi over to the other side yf equals 1 half y double dot I'm taking out the a and putting in the y double dot c squared does this look like the third equation so far is it the third one there it has s I'm putting in y because I'm talking about a particular direction and I've taken out the delta y broken it into yf and I'm going to have yi over here so let's see y dot initial t plus yi isn't that the third one cast in a particular form illustrating the vertical motion in the y direction is that that third equation slightly different form just slightly though because on that sheet it's supposed to be for any constant acceleration problem I'm talking about a vertical constant acceleration problem we all recognize this is supposed to be let's see this is 1 half a so when I retighted it I accidentally took out the 1 half but that should give us most of you had does anybody have their data from yesterday here with them did you get something like these numbers very close okay okay a little bit different you may have had an extra point in there or something at all that that was alright so we've got 1 half we'll use my numbers up there for all to see so 1 half times minus 9.11 well there's our estimate of y double dot the acceleration in the x direction plus what else we've got in there 4.22 t that must be y dot i what in the world is that yeah initial velocity velocity because it's dot in the y direction y dot that's velocity i initial velocity in the y direction let's see that must mean right at this point the initial point of the launch the first point we had where it was out of his hand remember we can't count any of the time it was in his hand there must be some initial velocity in the y direction oh I guess that makes sense that's why it went up because he threw it up a little bit makes sense why else would have gone up if he didn't throw it up a little bit Monday morning after the Super Bowl I'll tell you what I was thinking about not this class it was my other class I had a couple students that didn't show Monday morning plus what's the other part there a minus point o and that must be what's yi initial position that's pretty darn close to zero why isn't it zero the uncertainties in the measurement remember I was picking out those data points as the ball went across the screen did I hit exactly the same point on the ball every single time no of course not of course not but boy that's pretty darn small what is that that's a that's about three centimeters that's a difference about that and the guy threw it all the way across the room so that's not a big deal we won't worry about that little piece it's so close to zero but notice we did pick up two pieces of information the initial velocity in the y direction and the acceleration in the y direction and it's about what we expected it to be 9.8 Samantha's was actually a little bit bigger than mine was but it's certainly in the ballpark not quite as high probably because there's some air resistance going on it's messing some things up plus the uncertainties in measurement let's look not at the vertical motion let's look at the horizontal motion and that's what that looked like doesn't make sense to put a parabola through that it's pretty darn linear yours was too wasn't it once you got rid of those first little bits of points that were when it was in the guy's hand once it was freeing in the air ready to go that's pretty much what it looked like a constant acceleration situation to you what do you look for to tell if the acceleration is constant hang on this is the position versus time so what's the derivative of that slope give you what's the derivative what is the slope of a position time graph give you give you velocity is this velocity velocity constant how do you know it's a nice straight line the slope is pretty much the same everywhere if the slope is the velocity and the slope is the same everywhere the velocity is the same everywhere so we can say x dot is constant because the slope of our position graph for the x direction looks constant it's not force feeding anything with that am I Tyler are you okay with that comfy sorry oh yeah that's right cause I talked what happened with those is I accidentally left off the first decimal place I know this now so this was really 0 work a minute ago this is really supposed to be 0.5 and it rounded it off this is 1.0 this is 1.5 that's 2.0 2.5 I think several times you've heard my frustration with using excel or any other microsoft product as we've been going along here just a few weeks we've been together this is again one of those frustrations oh yeah that's a lot more clear now beautiful that's what the problem was though thanks for catching that it was just simply the fact that it was rounding off alright so everybody comfortable that with that position time graph we're looking at constant velocity because the position graph is linear position graph is linear the slope is the same everywhere the slope is the velocity the velocity is the same everywhere if the velocity is constant what's the acceleration 0 well that's why there's no 1.5 at squared value in there did anybody the parabola through this what was your A wasn't it very very small it's been very very close to 0 and I probably came along and said don't do a parabola through that it's linear data so we know that the velocity is constant acceleration to 0 however is that still a constant acceleration problem yeah it just happens we know what the constant is it's 0 0 is a constant so the constant acceleration equations will still hold so I'll write down the very same one we had like there x final equals 1.5 x double dot t squared plus x dot i t x i that's the very same constant acceleration equation in horizontal form look at all the y's are gone there's only x's left only x's should start to give you an idea of why I wanted this barrier down the middle of the page there are no y's welcome over here there are no x's welcome over here these are two gated communities where the horizontal people do not let the vertical people come to visit they're not welcome over here the vertical people do not like the horizontal people they're not welcome to visit over here this is a segregated society and will remain so no y's over here no x's over there welcome they can't make it through this barrier let's look back at this one our acceleration is zero because we have a nice straight line so that's gone we didn't even use it just by putting a linear fit in there I was already prepared to say it was zero so what did we get for a number .29 I'll just make it t minus 0.017 2.91 what let's look up here x dot means velocity it's the initial velocity in the x direction well hang on the velocity is constant so not only is it the initial velocity it's in the x direction because it never changes it's constant it's constant slowly so we've got some x velocity that never changes x dot I won't even put an i on it because there's no i there's no f there's no x dot one two or three I have some initial y velocity at the same instant I have some x velocity two vectors together because they both happen at the same time and they're both happening to the same object notice I didn't add their magnitudes together I added the vectors together what is this creature this vector sorry resultant yeah but that's just the word that's any two vectors you add together to get a resultant what is this resultant nope I added a velocity vector to a velocity vector I wouldn't add a velocity vector to an acceleration vector because we don't add things together that don't go together I wouldn't add a position vector to a velocity vector that doesn't make any sense I can only add two vectors together that are the same type of vector a velocity vector plus a velocity vector gives us a velocity vector what velocity what is this nope let's draw a bigger picture see if we can figure out what we've got here's that's the screen image we had yesterday the guy throwing the ball across the screen will ignore the part whether we're in his hand so we've got that pretty much as our screen image the video image how do you get a ball to do something like that if you throw it straight up it'll only go straight up and come straight down if you throw it straight out it'll only go out and then drop how do we get it to do this if I gave you a ball right now and said throw it so it does that you do what the guy on the screen did you take it you swing your hand back a little bit and you swing your hand forward you would give it a velocity something like that wouldn't you? a little bit up and a little bit out isn't that exactly what you'd do if I asked you to throw a ball across the room I hope that's what you'd do too athletic for some of you that's immaterial if you wanted to log like that you'd still give it a little bit up of course you'd do it over an hand because only girls throw under an hand I know what you're thinking that's what's going through your mind Samantha if you got something you can bounce it off the back of his head under hand or over hand I don't care isn't this what you do to get it to log across the room without even thinking about it that's what you do and you guys are good at doing stuff about thinking about it this is well let's let's see maybe we could even put a little O on it just to remind ourselves that that's not constant because the vertical component of that velocity is always changing but the horizontal component never changes that's interesting so we've got this vertical component that never changes no matter where that ball is it's got that same vertical component why is that there's no reason it should change the only way velocity is going to change is if there's some acceleration and there isn't so the horizontal part never changes and that's what we see pretty much here the line is straight because the velocity in that direction is almost perfectly constant almost perfectly that's a pretty darn good straight line the vertical component does change notice that the slope of this line is getting a little bit less steep as it goes to the top well that's what balls do they rise they don't keep rising as fast they slow down until what's the slope here? zero, what's the vertical velocity there? zero, it comes to a stop just for a split second and then notice the slope starts increasing negatively it's falling faster and faster and faster as it drops starts out with a pretty healthy initial velocity loses that until up here it has no vertical velocity the earth sucked everything out of it except it still has that horizontal component and then it starts to pick up a little bit more vertical velocity as it falls a little bit hard to draw with sidewalk chalk but that's the deal what's going on if I remember in the book this very very same thing showing constant horizontal velocity constant vertical acceleration actually it's constant acceleration for both it's just over here the horizontal side of the constant happens to be zero one of my favorite constants that little piece right there that's well we read it right off of here that's the initial exposition that's really tiny zero two it's just a consequence then remember averaging all these values it's a little bit of a piece that just happens to be left over alright I'm going to clean up here and we're going to summarize some of what we got with the rest of the details so get to a clean part on your page leave the semi permeable membrane there we are again I'll leave that little picture up the two main things we know remember the acceleration in the horizontal direction is zero because that horizontal position graph was a straight line it's not something I'm making up if you saw it yesterday if the if the acceleration is zero the velocity is I'm not making that up either that's that's the deal with with derivatives in fact I can even say a little bit more about what that constant is I've got a vector here representing the launch velocity whatever it's magnitude happens to be and it's at some launch angle if we had a cannon that's what you do you take that cannon and you point it up at some angle fire the cannon give you some launch velocity we bomb Hudson Valley Community College out of existence so this constant velocity we can even cast in terms of the launch velocity what would it be has to do with the magnitude of the launch and the angle of the launch what's trigonometry what would it give us for this component here on this side if that's the angle we know it'd be v0 what? not equals v0 cosine theta so if I gave you a gun that has a known launch velocity which any manufacturer or a riflery or whatever will tell you what the launch velocity is you take that gun or a cannon or what it is hold it up at a certain angle that's exactly what you do and you know then what the launch velocity was in terms of a vector it's magnitude and it's direction right there oh hey we know we know what that value is that was the 2.91 your numbers might be slightly different I think Samantha's will certainly be different it depends on whether you pick the same start point as I did when it was free from his hand let's see what else oh it's constant acceleration yeah constant acceleration happens to even be 0 the constant acceleration equations all apply they apply for any constant acceleration problem but if you look at those every place where A appears in those constant everywhere the acceleration appears in those constant acceleration equations you set A to 0 three of the equations completely disappear there's nothing left only one of them remains and it's delta X equals X dot T where T is the amount of time that's in the air that's all that's the only constant acceleration equation left all the rest are gone where delta X is how far it travels in the horizontal direction the whole show on that side X X there are no Y's over here they're just not welcome we're not even going to send them an invitation they're not welcome here there's a semi permeable membrane and Y cannot get through that membrane there's a Y here it's going to bounce right off no Y's vertical side let's summarize that what's the number one thing that's true about the motion in the vertical direction what drives everything in the vertical direction acceleration is constant and due to gravity so Y double dot equal minus G equals constant itself never has a negative sign that negative sign is only there because I arbitrarily chose it to be G itself is always considered a positive constant because that's not arbitrary God decided that that day 6,000 years ago somewhere in the Iran-Iraq area it was the first word there it was Monday Sunday he rested then we got to work G itself is not arbitrary but the minus sign is since acceleration is constant then any of the constant acceleration equations apply let's see let's look oh initial Y velocity since the acceleration is non-zero then the velocity in the vertical direction is always changing but it does have an initial value whatever it had that incident left that guy's hand there it is right there there it is in the picture right there what's it equal to here it was in the horizontal direction the initial velocity in the horizontal direction what's the initial velocity in the vertical direction give me more, give me the whole thing velocity is 0 it's the initial launch velocity but only that part in the vertical direction which is sine theta it's not a constant it's subject to acceleration in fact it would be one of the acceleration equations oh wait no I don't want to do that sorry the initial velocity yes it's a constant because once it leaves its hand the initial velocity can't change it's done it's already there it's what puts the thing in the air but the velocity from then on changes in a very predictable way changes in that way so we can even write down what it is as time goes by the velocity initially decreases vertically because the acceleration is down and then it starts accelerating down because the acceleration is down that in fact is one of the the constant acceleration equations just one of those in a slightly different form to fit this problem here and any of the others all constant acceleration equations apply I don't want to write them all down you've got them there in the sheet if you don't have that sheet if you lost it it looked like you had a quizzical look on your face or if you missed it that day I passed it out no trouble go to angel copy keep that copy for next year too if we have dynamics if I offer dynamics next year because we're using that exact same sheet all the constant acceleration equations apply it's just you need to go look at them anywhere there was an S in fact let me put up your sheet Joe if you don't mind there they are anywhere there's an S there's an A put a Y double dot or a minus G if you want just take those and cast them in the vertical direction pick out the S's put in Y's you got the vertical direction no X's no X's allow because they belong over here they can't cross this membrane either you can solve on this side acceleration equations cast in the vertical direction anything we need to figure out here well the whole thing's there there's nothing else to write down I got the whole thing down there a little more work to do here just because there's more going on since we have a non-zero acceleration so here's the big question of the day I had you put down the middle of your paper a semi permeable membrane because some stuff can go through that membrane what can and what cannot well we already know what cannot no X's no X dots, no X double dots no Y dots can go that way no Y double dots can go that way look it we don't even have a Y in the word we don't even have an X in the word we planned that out when when God made the English language which was of course the first and only language ever really used in the universe any American will tell you that what can go through this membrane one two three holes and only three things can fit through the membrane from one side to the other I heard something time can notice there's a there's not that T that T time it's the same time because those two things are happening at the same instant whatever velocity it has it's the same one for each instance so time can go either way in fact there will be problems you have to do where say the question is how far does it go in the X direction if we're going to shoot Hudson Valley Community College we need to know how far away it is so we need to know what the range is well to know what the range is to match it up with our velocity we need to know the time it's got to be in the air we may need to find that out from this side of the equation solve for the time bring it back through the hole and then use it here for the for this part of the calculation work okay what can get through the second hole there's a theta there and there's a theta there theta can make it back and forth as we need we have a couple problems in this homework set if I remember where you have to figure out what the launch angle is which is exactly what we have to do I guess if we were going to shoot Hudson Valley we know how far away it is we know what our our muzzle velocity is on the gun we have to figure out where we point the dang thing so we have to figure out what theta is we need to use it on both sides to make things work we have to figure out the velocity make sure that's the right distance all those kind of things we can do also if I remember on those homework problems where you have to find the launch angle the actual solution of those is a little bit tricky we'll set up the equations on one side and on the other and you've got to solve for theta and it's not a real easy thing to do but I'll talk about it when we get a little farther along with it how do you solve for things where the algebra just isn't very simple that's all good there's solution techniques when the algebra is not simple you can do quadratic equation and you can do solve for the unknown and all that stuff all the problems are just a little bit more difficult so I'll give you some tricks and techniques that will work one whole left ah, I plugged it the launch velocity what if we're talking about artillery or riflery or something is termed the muzzle velocity the speed with which it leaves whatever is shooting it whether it was the speed with which it left that guy's hand or the speed with which a bullet is out of the barrel of a gun whatever it might be if we're shooting a trebuchet what do you do? sling it sling it everybody know what a trebuchet is? oh yeah and that's all anybody builds nowadays the number one project for people with idle time and money those three things we need on both sides but launch velocity occurs at the same instant, the initial instant and it determines just what the rest of the flight's going to be as well as the launch angle does and then of course it's all happening at the same time just exactly what we found out from our data so I'm not making this up everything else I've taught you I make up as I go along but not this believe that nah it's in the book other little things you might know that are all oh by the way this is good for any projectile motion whatsoever I don't care what this launch angle looks like doesn't matter if it's up it's straight up it's straight over or even if it's down doesn't matter because it just gets fixed you handle it in here anyway doesn't matter if the origin is on the edge of a cliff and we're trying to shoot something below that cliff doesn't matter because we'll have a change in position here from one of the constant acceleration equations just put the number in and it all works out so this is in particular to this projectile motion or to any other projectile motion this is all true for every single projectile motion problem we could come up with you just have to get the right pieces in there where they go don't forget that some of these especially over here have minus signs on them if we're going from a high place to a low place delta y is probably going to be negative if we set it as such so make sure that's in there if we shoot to a higher place then delta y would probably be positive if you keep that negative sign I suggest you do it so that every projectile motion problem always has the minus sign in there and we never have to fuss with it but again it's arbitrary some of you are rebels a question before I clear the board and talk about one last little piece sometimes there's a particular part of either particular parts or particular types of projectile motion that can help you solve a problem if you remember for example I guess we've already seen it if we had any type of projectile motion some launch velocity doesn't matter if it's pointed up pointed horizontal pointed down or pointed straight up there is a point at the tippy top where there's no vertical velocity left it's all been sucked out and nothing mixture has been added for the way back down a lot of the problems I'll ask you something about to what height does the projectile go even if it keeps going the problem I say to what height does it go you need to recognize that at the top y velocity is zero remember for any acceleration equation there's three things you know one thing you don't to tell you which equation to use that might be the thing you need to know to find the thing you don't so even if the projectile keeps going doesn't mean you can't look at just the part to the top for your you can break the problem into its pieces like that if you need to and I believe we do have one of Alan didn't we have one of those questions you were asking about yesterday you need to remember at that point we do know something more that may not be expressly said in the problem may just say at the top you have to remember at the top we have no vertical velocity that's what defines the top almost done here one last thing there's also something extra there's also extra stuff you can know when you have a symmetric projectile shot one where it starts and ends at the same height launch velocity might give us a nice picture like that a couple extra things you that might help you in these questions one is that this peak this point where there's only horizontal velocity it comes right at the halfway point that can help if they ask you to find the time in the air and it's easier to find the time to the top find it and then double it or vice versa maybe it's easier to find the entire time cut it in half and you know the time it took to get to the top because it's symmetric also true not only is the distance half the time is half both of those are true the horizontal distance is half the time is half to the peak one other thing that's not quite as obvious this initial velocity over here is the same initial final velocity over here the magnitudes are the same and the absolute value of this angle is also the same that's not as obvious but it does come from the symmetry of the problem projectile motion you can effectively attack your enemies so go out there and make any aterondack proud PCC they're open range we can get them we'll leave them alone though because they don't have an engineering science program so they're no friends what whatever we need now


This is by far my favorite convening because the truth is when we have conversations all of us lead with values. There's a conference next week happening in Vegas where I'd argue that most are not leading with values, coupled with financial returns, interest, and obviously impact, which correlates to values. So I'm just really, really excited to be back after a couple years. My name is Nassir Khadri and we'll get into our spill here soon. But the temperature check here, in the spirit of really understanding the diverse stakeholders that really elevate the impact investing ecosystem here in the U.S. and around the globe, I want to get a sense of who's in the room.  Entrepreneurs in the house, raise your hand, awesome, awesome, awesome.  They like to hide a little bit. Hide a little bit. Awesome, awesome. Who else? If you're the money behind the money and you're really, aka the limited partners, you are obviously very critical to this ecosystem. Raise your hand. I love that. If I was like 10 years ago, you wouldn't have raised your hand because it's given the discretion of most LPs and what about other stakeholders, heads of accelerator programs, think tanks, academia, raise your hand. Yes, ESOs, yes, entrepreneur support organizations, raise your hand, awesome, awesome. So as we can all see a diverse group of stakeholders that all play a role in elevating the impact investing ecosystem. I mean the truth is like, this is a clear indication that everyone can help, whether you're on the funding side, the entrepreneur support organization side or the investing side. It's really exciting. So just really excited to have this conversation led by my good friend Jason Palmer here. And I want to turn it over to my other brother, Brian Dixon, to kick us off and share the scope of what we hear about, why we're here. Excellent, excellent. Well, one excited to be here, Brian Dixon, and this year we decided we're going to do something a little bit different. And so we're not doing a panel this year, we're going to do a workshop. And so you see the whiteboards coming out at everybody's table, we'll set up some groups and we'll have good discussion. And so we're going to keep this brief on stage so we can get to the real work which is going to happen at the tables. Kind of state our goals. And so our goals are pretty simple this year. We wanted to create connections, we wanted to share ideas, we wanted to help motivate and really get closer to what is radical collaboration and how do we build better systems inside of impact investing. And so it really comes out to three questions that will prompt you to go to your tables and we'll kind of discuss at the tables. You know the first is what does collaboration look like alongside your investments to make it more valuable and impactful for people, for relationships, for system change, and really creative allocations of capital. The second, what criterias do you use to evaluate impact in your investments and how does that improve accountability? You know in short, do the ideas that we'll talk about today, do they have better outcomes for historically excluded groups for instance? And last, what are some of the best practices that you're undertaking, whether it be on long-term action models or plans? And what are some new ways we can kind of change impact investing for the better? And so this is a goal to share what you're doing, whether it be from a founder perspective or from a venture perspective or from an LP perspective as well. And so we're going to jump into some quick intros and some case studies and then we're going to do some breakouts. Yeah. And so I'll start off. I'm Brian Dixon from Caper Capital. We've been investing for the last 10 years. We're focused on investing in companies that are helping low-income communities and communities of color. We really don't believe that there's this trade-off between getting top quartile returns and investing in impact companies. In fact, we've proven it. We invest in over 178 companies. We've done it by investing in extremely diverse founders. 59% of our founders identify as a woman and are a person of color. That's by design, casting a wide net. And from a TV PI perspective and IR perspective, we've outperformed Pitchbook and Cambridge Associates as well. And these are all public numbers that we released in our impact report. But I want to talk today about a case study called the Upside Tech Alliance. And it's really a way that we thought about radical collaboration internally. And it all started with the former president Barack Obama meeting some of our founders. And really, his question was, you all are doing great work. Why aren't you working together? And so we took that as a challenge. And the founders took it as a challenge, really, and started Upside Alliance. And so you have four companies, ACLIMA, which is focused on your quality. You have Block Power focused on energy. You have Bitwise focused on education. And you've Promise focused on fintech. And so all these founders have something in common, which is they come from underserved communities and they're serving communities of color and low-income communities. And this is a way for them to work together to really revitalize cities and think differently as a group rather than an individual startup. And it really came down to four main things. One, they want to increase economic mobility, really expand digital equity, employ a diverse and a local workforce. And I can't see my number four, which is develop a healthier and thriving communities, which is the goal of all these companies individually. But as a group, they can actually tackle more and actually sell and have a bigger impact as a group. And it's really exciting to see.  I think for all the founders in the room, you know how hard it is as a founder, just trying to build your business. Let alone to build it with another company or sell with another company. And this is one case where it actually works. And here are a couple of success stories. I'll pick Ithaca New York, for example. This is an example where we had Block Power, who was already in Ithaca. And the thought was, well, how do we bring some of these other companies, such as EurQuality? And so they're not only electrifying, but decarbonizing the entire city. And this is a contract where three out of those four companies now have business in Ithaca. And so it's a different model. It's one that I think sometimes you look at these small companies, you're like, well, how is this going to work? But I would say for the investors in the room, really look across your portfolio. A lot of times there's companies that could peer up and go for a larger contract to have more impact in the city. And these are a couple of examples of how it worked out for us. Still a work in progress, but really trying to do something new, something exciting, and something radical. Thanks for having me. Thanks, Brian. So I'm Jason Palmer. I'm a general partner at New Markets Venture Partners. And if I'd been in the audience when you asked those questions, I would have raised my hand for the entrepreneur. I would have raised my hand for being an LP. I'm an LP in K-Port Capital and a couple other funds. I would have raised my hand for working with an organization that supports ESOs, Village Capital. I'm the board chair of Village Capital. And I'm also a GP at New Markets. New Markets basically is investing in trying to close the education to employment divide. Go ahead and flip that so I have the time. You did that for me already or? Because we're going to try to go fast. And one of the things that was really important to us and why I really wanted to pull together this group for this discussion about how impact investing and radical collaboration can lead to systemic change is there's not a clarity among all of us about what systemic change is and how it can come about. And at New Markets, we have a pretty clear philosophy of that that's driven by the fact that we've worked in all four of these sectors ourselves. This is our investment strategy. In education, there are 10 research-based milestones that determine if you will actually get to a $50,000 a year good quality job by age 30 or not. And they start early. Kindergarten readiness, do you have the executive function to focus and learn? Do you get to literacy by grade three or four? Do you have mathematical fluency in the middle school years? Do you develop the social and emotional learning that you need to? Do you graduate from high school? Do you get a post-secondary credential with labor market value? Each of these is very carefully determined because these are very important milestones on your journey. And we look for companies that are disrupting or improving in an evidence-based way the ability of millions or maybe possibly billions of people to achieve those milestones with greater efficiency and with greater equity. The case study that I picked for this is American prison data systems. Also now goes by APDS. It's a company we invested in that provides education, social emotional learning, and reentry services to people in our incarceration system here in the U.S. I won't go into it at great length because I want to keep things moving. But as you can guess, this is a really big challenge to solve. Justice impacted individuals, very few of them end up employed in good quality jobs. But there are evidence-based solutions that this company is employing to try to get more of them into those jobs after they exit. We're going to talk a little bit more about impact measurement. New markets is very focused on figuring out ways to measure the impact of our companies along that journey. Nassir. Again, good afternoon, everyone. My name is Nassir Khadry. I'm the founder and managing partner at a bit of a newer franchise called Zeal Capital Partners. We're headquartered out of Washington, D.C. Our focus is quite simple, very targeted. We're a category of civic fund focused on backing exceptional, diverse management teams that are rethinking the building blocks of wealth from education to employment pathways to financial wellness. And I can publicly say, given that we are in the midst of Zeal 2 fundraise, we are scaling our lens to a third category, health equity. We cannot discount the role that health care plays as we think about turbocharging economic mobility across the country. And we will underwrite and look at companies also in Canada as well. We are investing out of Zeal 1. We focus on seed stage companies and just really excited to be one of the newer franchises and across the private markets VC landscape. The case study I chose was, it really goes into the crux of this conversation, is if we're truly going to unbundle or democratize entrepreneurship, access to capital, we have to rethink how we think about investment strategies. And we know the numbers. We know the numbers in terms of where capital has flow from gender, ethnicity, geo. But what does that look like when you include those data points? And so what we did was we said, inclusive investing. Inclusive investing is a five prong market back approach. And we actually trademark that allows us to widen our lens and allows us to also keep alpha and impact front and center.  If you implement this five prong approach, we will see more venture funds level in the playing field, seeing more capital getting flowed into women and people of color and founders of all abilities, LGBTQ plus. And of course founders also from non-traditional tech hotbeds. And I have a track record, started my career off at Village Capital. And then more recently at AT&T, intentionally focusing on these five buckets. But we see much like actually all of us are having interest in these categories. But the fourth bucket focusing on the role that fintech and the future of work size, future of learning and soon to be health equity play in tearing out systemic barriers for patients and students and workers and the underbank consumer. For example, we, and here's just some data points. I'm getting tapped as you can hear me. Anyway, this is public and just really excited to be here and unpack and really learn from you. And how you guys all think about systemic change as it relates to capital allocation. Thank you. Clicker guess. So my name is Rheem Gusus. I'm with Village Capital. I'm the chief growth officer. So Village Capital is a global organization and our main focus is to unlock social and financial capital for early stage impact creating startups and especially those with underrepresented founders who have lived experience with systemic problems. Our approach is we take an ecosystem approach. So we work with all the critical elements within an ecosystem. So we work directly with founders. We help accelerate their investment readiness through a variety of tools. We work with accelerators. We also help make them more effective, efficient, sustainable and inclusive. We work with investors. We help them with the deal flow so that they can unlock capital towards the entrepreneurs that we are supporting. And we also work with a wide variety of capital providers. We help them structure, manage and support funds so that they can offer a wide spectrum of financial tools as well. And our approach to unlocking capital is very much centered and focused on inclusiveness. So building an inclusive system is something we're very intentional and focused on. And over the years we've developed a number of very unique tools that we've had the chance to test all over the world in a variety of programs across various sectors as well. And the one that I want to focus on today and quickly talk about it is the peer selected investment model. So as you all know, venture capital basically flows into a homogeneous, let's say group of founders with a bias towards men and the major tech hub. So what we've done with this model is that we've shifted the power dynamics and we've placed them in the hands of entrepreneurs. So entrepreneurs are going through our accelerator programs, actually get to select who gets or who receives the investment at the end of the acceleration program. So and we've tested this in over 150 programs over the past since our establishment in close to 30 countries around the world. And we've found out that this methodology is not extremely effective in identifying profitable ventures. But also our portfolio is extremely inclusive and diverse. Okay, so these are the results of being tough. Peer selected companies went on to raise the most capital. And you can see how inclusive also it is. So from the selection process until the investments are being made, the gender representation pretty much stays the same. We don't have that funnel effect where you have more female founders at the beginning of the application process and then it just funnels down to a small percentage. And this has been basically the results of the portfolio much more diverse, both geographically and demographically. Happy to talk more about it afterwards. Excellent. All right, before we turn it over to you all in the audience and start to get your energy levels up because on most of the tables, but not all the tables, you'll see worksheets in the center. We're gonna ask you to meet the fellows that are at your table and then actually work individually on these questions about how to increase the quality of collaboration and to make that collaboration more radical. To transform the systems that invest in and scale innovations that are changing the world. That's why we're here in the first place. But before I turn it over to all of you, I wanna ask the panelists in kind of a free flowing style. What does systemic change mean to you? And why do you think it's important? So prior to joining Village Capital, so I'm originally from Jordan. And Jordan is as a whole an unrepresented country. And I work directly with entrepreneurs. So I know firsthand what it is to be overseen. And to have a challenge that you want to overcome and not to have the opportunity to really access the type of funding or the type of support that can help you address that challenge. So I've seen it firsthand. It's a very real thing and there isn't enough support there. The gap is extremely wide and there's tremendous amount of money out there. But we need to be very intentional about really identifying where this Capital should be, we need to do more work in that arena, definitely. Yeah, I'll weigh in. I mean, I think we've gotta rethink the whole Capital Stack, right? And so systemic change is starting at the top from LPs and building in diversity and equity lens at the top with LPs, down to the GPs, then to the entrepreneurs and then to the communities that we serve and rethink it, right? I think we've been doing it for so long the same way. And now it's finally time that we're starting to see some changes of rethinking the whole model. And I think that begins in building on top of Brian, that begins with education. If we're truly going to change the face in representation and changing the face of the private markets and those who deploy the Capital. We have to train the next generation of investors who don't represent most venture capital funds out there. And so there's a lot of emerging non-profits, Black VC and what's another one? HBC, VC, I believe, Hayda is here tonight. I'm not sure she said she was going to join us. So there's a lot of non-profits that are focusing on training the next generation of investors. And I think they're getting internships and apprenticeship type models into Black VCC is another. And I think that's promising and hopefully in the next 10 plus years we'll see the face of who's deploying the Capital. 1.3% today still remains in terms of who is managing women and people of color are managing that private market capital. And we know that what happens when you have people of color who are managing the capital and where that funding is deployed. So. As we're saying that again, everybody in this room probably knows it. But 1.3% of capital allocators that have carry in their funds are people of color or women. That is unacceptable. And then we saw with the Village Capital model that was up there, numbers well in excess of 50% when founders are able to choose the other founders that they think have the most potential to change the world. So at your tables, and some of you are going to have to move around. So get ready to please move around. I'm sorry for making you kind of have to get up and move your cheese a little bit. But get to a table that has worksheets on it. And then for the first part of this exercise, I want you to take a worksheet and then read the questions. Now, some of the questions are written kind of assuming you might be an investor or assuming you might be an entrepreneur. So you kind of have to flip it around and say, if I'm at a table where the questions are about what should investors do, think about it from your perspective. What do you think investors should do? Go ahead, start moving around and we're going to fan out throughout the room. I'm going to start off with group one. And actually we're just going to be if somebody would like to volunteer to answer the second question. So the question is as follows. In the Village Capital case study, we showcased the peer selection model. What unique decision making models and tools have you seen used effectively to shift the allocation of power and capital? So if we can have a volunteer to from the five tables here, who can shed some light on this question, please. Have a mic here. So an example that came up at our table was involving community leaders who are already well respected by the community in deriving the initiative forward on how what the investment should be in the community and what that should look like. And so involving those key critical stakeholders who are trusted by the community in the process was the takeaway for number two. Go for it. Do you want to keep going? Yeah, would you like to? I'd love to hear your share your name and your organization and where you're from. I'm Bonnie Lin from Silicon Valley Social Venture Fund. And our group comes from both the private and public side, investment side. So a couple ideas are along the same lines. SV2, we've nominated community leaders and grantees to our board after three years of unrestricted funding and meeting our milestones on the public equity side of the ecofin. They talk about sector wide collaboration and transparent accountability through like the carbon disclosure pledge where they have all the industry named leaders who are working to clean themselves up, share their efforts in a transparent way. Criterion think tank here talked about how everyone's so focused on the outcomes, but we really need to look at the process behind all the talking. What's the process within those organizations? How are those processes actually managed? Great, great example. So including community stakeholders on boards talking to the process for group two tables. So one of the questions you all were asked to think about is what criteria should investors use to evaluate the impact of their investments in social enterprises? Does anybody wanna jump on that and tell investors how they should think about measuring? This is about eating the own dark food. As we are talking about diversity, equity and inclusion. So whether the investing or portfolio companies can listen on the diversity, equity, inclusion issues. The ethics reporting process of those issues on their own organizations may be better manner and also investigating. So if they are able to kind of set up a right process to listen to their own employees and even other stakeholders, that can be a great method. In fact, I'm on the other side of the world, I'm an entrepreneur. I've built a blockchain to enable this. Thank you. Thank you. Anyone else from a group two table about criteria investors should use other than just financial performance? Yes? Hi, stand up. Hi, my name is Amrita Vandari. I'm at Acumen fund. So we look at, I mean social impact is at the core of what we look at. And the criteria that is the most important for us is to ensure that the customers that we're looking to serve are the primary focus of the impact focus. So for us, it's about addressing the needs of people in poverty. And so that is one of the number one criteria that we look at. But to your point about inclusion. Inclusion and include going level deeper into who is a part of that group and how do we include them in is a bigger and bigger part of what matters to us in terms of who the capital is going to, but also who the capital is addressing. So we look at and but we also recognize where global organizations. So the definition of inclusion varies based on the geography that you're focused on. So in the US, it's important to identify what matters and what is the needle that we're looking to move. It's on the underrepresented minority side. In East Africa, our primary focus is on building capital and ensuring that we're supporting local entrepreneurs. In India, we look at gender as a primary example. So those are some of the ways that we look at it. Super. I love the regional variation. Group three. Yeah, one more for group two. All right, we're going to group three. For group three, we're going to go with question one. What best practices have you observed that drive long term sustainability for a social enterprise as well as creates the impact it creates? And we're going to start right here. Got to volunteer. Thank you so much for having us. And I come from the City University of New York. I organized an organization called Firefly Innovations that supports early stage entrepreneurs in developing public health focused ventures and I definitely focused a little bit more on the academic support of how this can contribute to growing the entrepreneurship ecosystem. And the first thing that we mentioned as a group was thinking about what it takes to grow an entrepreneur is really thinking about a village. And coming from academia, you're thinking about professors, incubators, accelerators, hackathons. You need the different structures of programs like what village capital is doing that are really, really creative to encourage a lot more diversity. And we need investment in this. Coming from the City University of New York, we can't do this by ourselves. You're seeing a University of Utah do it. So well, seeing MIT, different institutions here. But we need more. And that's something that we've definitely seen a call for throughout this conference. And engaging academia in investing in this can be done in so many different ways through investment, through entrepreneurs, through philanthropic support, through family offices. So we're all looking for your type of support. And I think that investing in us can be the most upstream way of doing this and building the foundation that we really need for sustainable and long-term growth. Come over to this table. Blue right here, Maureen. Being called out here. I'm Maureen Coleman from Upmetrics. Great to see everybody. We talked about a couple different things here. First, entrepreneurs need to be supported from the beginning. And what does that look like? This takes real resources. We were lucky to have Brian sit with us for a while and talk about the work that's happening at K-Pore to sort of set people up for success even prior to investment when it comes to determining impact metrics. And then we talked about how we can ultimately always tie it back to the community and the beneficiaries, those we wish to serve. What does that actually look like? How can we stay in touch and create transparency, sharing information back with those folks? And ultimately then came to a conversation around, like, certainly there needs to be partnerships and multi-sector collaboration. But what does that look like? And who are those people? And sometimes those organizations can be at odds with each other and have different agendas in mind, motivations at the heart of what they're doing. So how do you sort of overcome that? And I can't answer that question right now in this short amount of time. Thank you. Thank you. And last but not least. Hi. Rowan Kahlweig and I'm just here at a personal interest right now. So we talked a lot about transparency. As you were mentioning, talked a lot about needing to share data, achieving kind of scale and sharing resources through various kind of associations, the importance of early alignment on the mission. And even if you can't get exact alignment on the mission, making sure that you have an understanding of how each party relates to the mission. And that was broadly what we spoke about. Thank you. Thank you. Over to you, Nassir. All right. Awesome. Last breakout session, ensuring systemic change. What are the key levers available to impact the impact investing ecosystem to drive systemic change aside from financial capital? Who would like to take the first? Hi. Erin Epps. I'm with Sichanguko, which is the economic development arm of the Rosebud Sioux Tribe. And one thing we really talked about as a key lever in addition to funding was education. And I think there's oftentimes a fear no one wants to be the first to do something, but oftentimes in this space it's already been done. So having those cross-cutting conversations and sharing successes and failures to be able to educate one another. And so a couple specific areas we talked about in that were around terms and just an understanding that terms on some ventures may not be what folks are used to. And also what does it mean to scale? Not every enterprise needs to scale to what an investor might be used to kind of seeing. Couple other aspects were around access to networks. So specifically in my context, I work for a native led organization. And we've historically been left out of those conversations. So being able to have organizations connect us within their network has been immensely helpful. And along with that, being able to provide additional supports through technical assistance or through a company in grants, a blended finance to be able to build the capacity of organizations as well. And also it's a great insurance policy on your investment. And then finally talking about policy, both at state, federal level, but then also internal policy. And having a more entrepreneur-centered due diligence process was one example that we talked about. Great job. I think we had an awesome conversation over here. My name is Paige Dickman. I'm with Align Impact. We're based in Santa Monica, California. And we had so many different areas of the industry at this table, which was phenomenal because we got to see what some of the shortfalls are in the industry. And in addition to those wraparound support, wraparound services that you mentioned, I think one of the other takeaways we had was more of a participatory design, figuring out what the entrepreneurs need. And having the entrepreneurs talking with the investors, I think that's also a theme I've heard a lot at SoCAP so far, connecting those two and bridging those two and having conversations, building those networks. Yeah, so that was another takeaway that I think we had, the participatory design aspect and building those networks. So we also talked about zebras. Did anyone go to the zebra session? OK, so I might not do the best job of describing a zebra. But the idea is that it's profit and purpose. And they have the ability to grow and expand, but they're not a unicorn. They don't need to grow massively. It is OK for them to be smaller. And that's part of their strength, is that there are multiple zebras out there, but they still need that capital and they don't have access to it. So one of the things we discussed was a lot of those zebras require decades to have the returns that investors are expecting in five, seven, 10 years. And so again, to the point was, how do we change those expectations if capital isn't the lever that we're using, building those expectations of investors and engaging in dialogue with investors and investees on those expectations as a part of supporting those zebras? That's great. We covered a lot of ground here. We're not quite done. We're in the last five minutes. So I want to share a thought that I had a couple of years ago while participating in a conversation with multiple stakeholders very much like this room. So I've been in VC now for about 20 years. And as we're becoming more successful and more impactful, we now have 20 companies that have successfully grown and exited to the next level. I realized that I'm raising money from pension funds. I'm raising money from university endowments. I'm raising money from foundations. These are all entities that exist to help workers and to improve human flourishing. There is no reason why they need to be investing their money only for financial gain. They exist for human flourishing. They just haven't got the message yet. That impact is the measurement tool they should be measuring their investments on. Any thoughts? I didn't mean to have clapping all around. I want others to build on that because that's just the beginning of this movement is when you realize this stack goes all the way up. And at the top are the people. Hi, Noel Brown, Conscious Wealth Management. I would argue it's not just pensions. It's not just educational institutions. It's corporations, too. They affect everyone. They are the commons of our society. So we should not stop at just nonprofit institutions. Excellent. I mean, I think the ideas of donut economics and generally that we expect exponential growth from everybody that does work and does important work has proven, and we can see it in every street of the city for sure that it's an unsustainable model for human growth as a mutual society. And so I think we can also look at who owns a company and what is a company. What does that mean? Yeah, I think that's. You get the last word. You get the last word. Make it great. My name is Nathan, and I'm coming in from the Ford Foundation. And I would say I would agree exactly with what you're saying. And I feel like the biggest thing is awareness and finding out that as someone with a pension or an insurance plan, it's really up to you to pressure your business to be like, hey, this is my money. I want that to be used to benefit workers as a whole. And so I feel like the biggest thing is giving people the awareness that the power is in their hands. Thank you. And thanks all of you for giving us this hour. We really appreciate it.