You know what the biggest trap is to making quality content or quality products or services? It's trying to make quality content or quality services. So let me explain. The path to getting to quality is actually through quantity because there is no such thing as quality. Stay with me here. How do you know if something is quality? You just keep judging it until you get tired of judging it, right? Probably human beings, if there's one thing human beings are extraordinarily good at, it's self-deception. Yes, you deceive yourself all the time into thinking that, oh, I've come to a sense that this is a quality thing that I can now put out. No, it's because you physiologically got tired of judging it and so you mentally argued with yourself that okay, it's time to put it out. It's good enough. But the truth is nothing is ever good enough and the paradoxical same truth, the paradoxical flip side is everything is always good enough. So there is no such thing as quality. You have to get this into your mind. There is no such thing as good enough because it doesn't make sense. What do you mean good enough? Good enough to whom? Good enough to, especially when it comes to your audience. There are so many people. How do you know if something is good enough? If you have a thousand, if you have ten audience members, you have ten gauges of what's good enough, it's impossible. So the only way to know how to move forward in creating content, writing books, creating courses, creating products and services is to do more of it. That is the only metric you can actually plan for and logically move forward in. So quality is a trap and quantity is your savior. Okay, so you must dedicate yourself to creating more, to creating more. So for example, if I were to think, I'm not going to make this, I'm not going to make any more videos until I can make a great video. What's going to happen is I'm going to exhaust myself into making the perfect video and I'll basically, once I'm exhausted, then I'll finally say, okay, it's good enough. I'm put it out there. And that process of exhausting myself is not an enjoyable thing, you know, and it's not likely that I'm going to make another one or it's like, oh, I think I'll make another video. It's another exhausting process. But instead, what I do is I dedicate myself to the principle of quantity, doing more of it. And if I dedicate myself to doing more, that means I better give myself, I better invest not so much energy in every single one that I exhaust myself. Instead, I think of it as casual and frequent productions. Casual, frequent productions. So I, as you know, I put these things out there twice a week. I am fairly casual in these videos, but therefore it allows me to make many videos. Okay, and over time as I make more videos, I get more, I get stronger about making videos. I get more comfortable doing it. I become more aware that I build the awareness of what videos tend to be good or what videos tend to have more interest in my audience, what videos tend to have less interest.  So I know some of you might be saying, and I know I'm saying this to myself, well, George, but you know, there's such a thing as bad practice. That's true. You could, you could make a lot of bad videos and it'll always be bad. But even if you make a lot of bad videos, you still gain one important thing. You still gain two important things. One is you become more comfortable making videos. If you write a lot of bad blog posts, you write a lot of bad books, you create a lot of bad courses, you still gain the very important internal growth of becoming comfortable doing it, becoming more making it less of a big deal for you to create another one. OK, so that's really, really hugely important. But the second really big benefit of creating a lot of bad stuff.  OK, really, seriously. So I'm being facetious here because there is no such there's no such thing as bad and there's no such thing as good. Remember what I said at the beginning, there is no such thing as quality. Quality is an illusion. Who gets to decide what's quality? Nobody gets to decide and everybody gets to decide. That's the problem. That's the problem. So there's no such thing as bad and there's no such thing as good. There is only. Comfort level with with that thing that you're doing. And there's only comfort level and audience feedback. That's it. So based on your comfort level, you keep making more. OK, and you keep getting more and more comfortable doing it. And then based on audience feedback, you'll say, oh, looks like nobody like this thing that I did. I'm just doing it the same level that I always do. But people really like this one and people didn't like this one. What's the difference? The difference is the topic. The difference is now how pretty you are, how handsome you are, how brilliant you were, how brilliant I am at talking today. That's not the difference. The differences is the topic matter to you. That's it. That's what I've noticed when it comes to writing, when it comes to videos, when it comes to creating courses, writing books. It's the topic. Yes, the execution. How quality is it? It does matter, but the problem is you can't really. You can't really make a plan for that. All you can do is do what you can in the moment, do what you can. Let's say I'm writing a book. Great, I have the next six months to publish my next book. I'll do whatever I can in the next six months. I'll just do my best. But I stay with the commitment to the deadline. I stay with a commitment to the quantity. I bet you in the next six months, I'm not I'm going to feel like I don't want to publish a book. Oh, it's not going to be good enough. Oh, what if I could do it even better? Let me let me wait another three months so I can do it even better. The problem is I can always wait another three months. I can always wait another six months, right?  One book every Mike, my deadlock. My commitment is one book every six months, one course per month. So every six months, one new book or one rewritten book. I'm going to be rewriting books soon after I publish five. And I'll start rewriting the ones I did before every month. One course that I'm that I'm promoting. Now, my rhythm is probably more ambitious than you want to start with. I am not new to this, right? I'm not new to creating. So my rhythm can be more ambitious than yours. But maybe instead of one book every six months, you can commit yourself to one book every two years. Great place to start. Most people don't even do that. OK, and for me, I create one new course or one by promote one course per month, maybe for you, it's one course per quarter, one course per every three to four months. That's fine. That's more than most people do it. More than what you used to do, probably, right? Blog videos, I make two videos a week. That's actually not too much. But maybe you just want to start with one video a week. Or if you're if you just really scared one video every two weeks or one video every four weeks, definitely not too much. Right. I write two blog posts a week. Maybe you want to start with one blog post a week. Commit yourself to a deadline and in a consistency of quantity and you will naturally build up the quality, the quality. Let the quality take care of itself. All you can do is commit yourself to the quantity. Now, one of the one of the analogies I like to use, it's kind of like going to a buffet, right? Going to a buffet. Think about the owner of the buffet restaurant.  Maybe you maybe he might think that. But the buffet restaurant owner is more like, I want to put a bunch of stuff out there. We're going to put some teriyaki flavored. We're going to put some Middle Eastern. We're going to put some, I don't know, we're going to put some salad. We're going to put a fondue. I don't know. We're going to put a bunch of stuff out there. And then we're going to see which ones people choose. Oh, they went for the Middle Eastern. Oh, that's interesting. We didn't expect that. We thought they would just go for the teriyaki. OK, we're going to put more Middle Eastern options. Maybe it's maybe it's because there's there's more people in our neighborhood who like Middle Eastern food. I don't know. You know, it's like, oh, I'd set up another buffet restaurant in this neighborhood. There's more people who like, you know, Mexican food. Oh, I think, OK, we're going to do more Mexican here. But we're going to move more Middle Eastern here. We're going to do more teriyaki in this place. So as a buffet owner, you just have to put a bunch of variety out there and then just see what people choose and then and then and then take away the things that people don't don't really choose and then put more of the things that people do choose. The same thing with your business, the same thing with how you manage your time. You have to try different things. Notice what the market tells you is worthwhile and notice what the market ignores from you.  Do more of what the market is is is liking from you. And as you do that more and more over time, you will naturally grow in your quality. A common question is, well, George, if I if I commit myself to quantity, how do I deal with the fact that does my audience have that much time to read all my blog posts with my audience have that much time to watch all my videos? I'm so concerned about the audience not having enough time. Am I just wasting my time creating all this stuff? Remember, you're not creating just for them. You're creating it for yourself. You're creating it for your comfort level. You need to keep it up to have. I'll tell you, I'll tell you a secret of when I was doing five videos a week, I was more comfortable doing videos than now when I'm only doing two videos a week. So if you want to grow your comfort level, which is incredibly important for anything you want to do, you need to do it more often. Writing every day becomes more comfortable than writing only once a week. You will notice that if you only write once a week, you will resist it, resist it, resist it. If you write it every day, there's no question. I'm going to write it every day. I'm going to write every day. Has today. Have I written today? No, I haven't. I'm going to write today. There's no question. Writing once a week is going to be easier than writing once a month. Have I written this week? Have I written this week? Oh, I haven't. Let me write this week. The reek is almost over. Oh, I better write. OK. Frequency, it gets comfort level, right? So that's that's a secret that you should think about applying to whatever it is you want to become more confident at. What do you want to become more confident at? Do it more often. Oh, I'm so shy, reaching out to people. Do it more often because you will become comfortable at it. If you say, well, I'm only going to make one contact with a potential client per month, you're so nervous before you make that contact. OK, I'm not going to make one contact a week. OK, you're still nervous, but you know you got to do it and you will become more comfortable because you're doing it more frequently.  I got to make one contact per day. My God, you're going to you're going to learn so much faster. You can become comfortable at it within three weeks. You're pretty comfortable reaching out to a new person per week or per day per day, right? So it's it's frequency is is one of the secrets to to being confident and comfortable at any skill that you want to become. The other thing that is really important is you need to be giving your audience more options. I think I talked about this.  No matter what your current rhythm is in your business, you are already applying the principle of quantity to quality. Let me explain. If you're only writing once a month, you are applying the principle of quantity of once a month, and therefore it will take you 10 years to get to quality or to build to build quality. If you write every day, it will take you 12 months to build a really amazing muscle, not really be right every day. You'll probably get comfortable writing within three months, and then you'll just get better and better and better and better. If you only make one video a week, you'll get comfortable making videos maybe after six to 12 months. And then you'll get better and better and better and better because you've gotten over the fear of it. You've gotten over the logistics of making mistakes, doing it. And now you can focus on more on the delivery, the topic and all that other new, all those other nuances. But if you make a video every day, you'll get comfortable within three weeks. And then you can focus on the nuances and making it better and better. You see, so you are already applying this principle of quantity leads to quality. The question is, how fast are you applying it? Are you applying it very slowly? OK, or are you applying it more quickly? Well, the question is, how fast do you want to grow your business? Do you want to make another thousand dollars in your business after three years of effort, or do you want to make another thousand dollars in your business after three months of effort? It's up to you. So how fast do you want to build your business? How fast do you want to build your audience? It's up to you. You are already applying this principle. Can you please speed it up? If you want to, if you want to, if you're very comfortable making a doing the 10 year plan of going from zero to a full time income in 10 years, right? My 10 year plan is zero to semi retirement in 10 years. It's very different. You know, mine is zero to one year is full time income or at least part time. But if you are doing like one video a month, if you're on a 10 year plan, you know, or probably more like a five year plan, right, five to 10 year plan, you know, if you do one video a week, maybe you're on a two to three year plan, right? Videos are not necessarily what you have to do in your business. But what I'm saying is content creation, product creation, creating courses or whatever thing you're promoting, right, and letting people buy. So you are already applying quantity leading to quality to questions. How fast are you doing it? Somebody who writes one blog post a month is only giving themselves 12 opportunities a year. Think about this. If you write one blog post a month, you're only giving yourself 12 opportunities each year to learn about yourself. To become comfortable and to give your audience more options to tell you what they like, 12 opportunities a year, which is OK, not not bad. Somebody who writes once a week, publishers that blog post once a week is giving themselves 50 opportunities a year, assuming they take two weeks off, right, not not writing two weeks, 50 opportunities or let's let's say they take 12 weeks off. They write every week except they take 12 weeks a year off. They give themselves 40 opportunities a year to learn about themselves, to get comfortable, to notice the nuances of how they can improve their writing, to give 40 options to their audience, to tell them what they like and what they should do more of versus the person who's doing it only 12 times a year. Which one are you? Which one do you want to be? You have the choice. You have the power to make that choice. And you need to choose whatever is right for your rhythm, for your goals. But you need to make the choice. If you're not making the choice, you're already making a choice and you're probably making the choice out of just whim and not out of any conscious living. You're making your living unconsciously. You're just going by whatever you feel like doing, which is the most dangerous thing in the world. I honestly think that, you know, unconscious living and doing whatever you feel like is very it's pretty much the same. There's a there's a there's a fine line between following your intuition and following your joy, following your energy and living unconsciously. It's a very fine line. How do you know what you're doing? Remember, humans are the best of self-deception. How do you know? You you will you will know based on what you measure, right? In terms of your actions, that's only thing you can know is how you measure your actions. Because knowing that humans are excellent at self-deception.  You think you're following your intuition. You think you're following your energy. You think you're going with a flow. No, you're just procrastinating. OK, probably honestly, you're probably just procrastinating because you're scared and it's natural to be scared. It's natural to be anxious about creating about putting yourself out there. It's normal. You are a modest and good human being. Of course, you're anxious about it. You you evolved as part of a tribe. Of course, you don't want your tribe to reject you, right? That's all normal and natural. And you have a potential that's far greater than what you have what you are right now.  In a good way. It doesn't judge yourself is what I'm trying to say. You have a potential to become a creator that doesn't judge yourself that lives in service to your calling that lives in service to your self exploration and in service to your audience in service to helping them. And you just show up based on quantity. You show up based on a deadline. And don't call it a deadline.  Call it a lifeline. Call it the divine line is what I've heard called. Call it a meeting with your higher self. However you want to call it. But you've got to do more. You've got to do more. Probably.  I'm not a Gary Vaynerchuk. You have to hustle 24 hours a day. That's not what I'm saying. But I look at a lot of what you guys are doing and not doing. And I really can honestly say, if you're watching this, you probably can do more. You probably need to do more if you want to meet your goals. In other words, you are not aligned right now between what you're actually doing and what your goals are. If you tell me, George, I do want to build a six figure in business, George. I know you tell me not to pursue the six figures. And I know that that's not really kind of my life purpose to make more money. But I do want for my family and for me to have a six figure income. OK, fine. That's what you want. That's what I want to support you in. Now, what are you doing on a day to day basis? Your actions are not matching your goals. Your actions tell me you're going to build a four figure income. You're only going to make $5,000 a year or $10,000 a year or $30,000 a year. That's what your actions are showing me right now. If you want to make $100,000 to $200,000 a year, if you want that, I'm not saying you do, your actions have to be different. I can't tell you what the actions are. You have to look at the market's response to you. But almost certainly you can do more. And if you're not sure if you're doing enough, please comment below and say, OK, George, here are my goals. Here are my actions. Am I doing enough? Maybe some of you are doing too much. Maybe you're doing too much. And you need to stale back on some of some things that you shouldn't be doing.  I can almost guarantee that as well. You look at the computer too much, but you're not doing the right things on the computer. You're doing too much research. You're doing too much video watching, OK? If you're watching this video right now, you're probably watching too many videos. You're probably reading too many things on the internet. Then you're not creating enough. That's the problem.  And you can actually spend less time at the computer consuming less and creating more. Another problem with consuming a lot is you get anxious as you're consuming a lot because you think you have to match their quality. You think you have to be as good as them. I consume very little. I read very few books. I read very few articles, except for when I'm researching, I've announced that I'm going to teach a course. Oh, I'm going to teach video, how to make videos next month. Oh, I already know how to make videos in some degree, but I'm sure I can learn some tips from other experts right now to make my course even better. I will do some research to make an already announced product better so that I already have a deadline so I don't research forever. Some of you research too long. I almost certainly see that to be true with a lot of some of my clients and some of you take too much time researching. So that makes you more and more perfectionistic. You need to set a deadline. You need to announce something first.  Okay, I'm making a video this Friday or whatever. And then you could spend a little bit of time researching if you want to that you think that might help, but that's how you can spend less time at the computer. Spend less time consuming, spend less time researching and therefore, instead of spending, what is it? You probably spend 12 hours a day on the computer, maybe eight hours a day. I don't know how much time you spend. Let's say you spend 10 hours a day at the computer, okay? You can spend only five hours a day now and make three of those hours creating hours because you're probably spending 10 hours a day right now at the computer and you spend 30 minutes creating, right? So now when you bump it up to two to three hours creating and you only have to spend five hours a day at the computer. So really think about that.  So I hope that's helpful. Remember, commit yourself to quantity knowing that will inevitably lead you to quality, okay? And look at your time management and how much time are you spending consuming versus creating. Thanks to those of you who are joining me for the live video, Miriam, Marie-Louise, Shweta, Alejandra, thank you. Captain, thank you. Karen, I could see you here. Tamara, I could see you. Yule, thanks for joining me. And, okay. So captain says, yeah, you know, I do consume a lot and I create relatively little. How do I know when to disengage from it all? So yeah, it's a great question and here's what I would say is this. In your field, you already know enough. You know, captain writes content about how to have a better relationship, how to have a better marriage, et cetera, and how to have a better career primarily. And he's gonna be getting into some financial advice as well. But captain, from what I've seen, you already know more than most people. You already know more than the audience that's reading your stuff. And if it's not that necessarily that you know more than them but that you have a passion for it that gives you the energy to create content that is reminding them of what they already know to be true, which they really enjoy doing. So sometimes you're teaching them something they never knew. Most of the time you're reminding them. Some of the time, you know, so it's like a mixture of both. So you already know enough, you don't have to read anymore. You just simply create and then, yeah. So let's see, Alejandra, thank you for your comments as well. Yeah, so stop researching. You already know enough. Yeah, that's the key here. Okay, all right. With that, I wish you a wiser use of your time with media, with the internet, making a lot more time creating so that you can dedicate yourself remembering the principle of quantity is what leads to quality, not more research, okay? So wishing you well and see you in the next video.


Well, since we've participated in the Live Well community, our passengers strive for us to eat healthier, not just outside of church but inside of church as well. We've also been participating in Scaleback Alabama and every couple of Sundays, Auntie Karen does a weight check and all of that stuff to let us know our progress. You know the main thing that helped me was to plan your meals. And then when you plan your meals, go and shop according to your meal plan. Then if you bring in the right food, then you're going to cook the right food and as a result you're going to eat the right food.  And so to introduce healthy options for them, fresh foods, fresh vegetables and fruits now, it just sets their palette so that those are viable options for them when they're on their own. And so I think that same mindset I have for my own kids, I also have for our youth and students here at our church. I used to do a couple laps in 20, now I can go 20, 25. We used to have fried chicken, we have a lot of unhealthy stuff so we just weed it out out of a lot of sugars and put more healthy things in so they'll live long and be as strong. We have the community garden which we're able to use what's harvested from that just to help people in our community, whether it's here at church for a community dinner or if it's some of our neighbors or members who perhaps have challenges of purchasing food. So that's been one thing we continue here.


Hello, I'm Jessica Rivera with your latest news break in Utah. A nine-year-old girl and her four-year-old sister are lucky to be alive after a head-on collision with a semi-truck. The sisters thought they could drive to California to swim in the ocean and had made it several miles before the crash. In California, a 56-year-old man is dead after falling in the Sequoia National Park. The man was with a group of climbers when he lost his footing and fell 500 feet. And in New York City, a Vietnam veteran memorial was desecrated with profanity and swastikas. According to officials, there is a $1,000 reward for any information leading to the arrest or the conviction of the person or persons responsible for the vandalism. And that's your latest news break. Now back to America's Voice Live. Thank you, Jessica. Last week, President Joe Biden announced a US intelligence investigation into exactly where COVID-19 originated.  But emails reveal that Dr. Fauci, he was actually warned COVID may have been engineered early on in the pandemic. He might have even had knowledge that we didn't know about. Joining our panel to talk more about this story is the president of New York Young Republicans Club, Gavin Wax, CEO of Concerned Women for America, Penny Nance, and the CEO and founder of the Stock Squish, Melissa Armo. Welcome everyone to the show. I want to show you this email. It was sent from US virus researcher, Christian Anderson to Dr. Fauci on July or January 31st, 2020. It says, now remember, this is January. It says the unusual features of the virus make up a really small part of the genome, less than 1%. So one has to look really closely at all the sequences to see that some of the features potentially look engineered. This email comes the same month, the first case of coronavirus was confirmed in the United States. Gavin, when you see that, you've seen what's happened in the past year.  You can't talk about this on any social media platform. This was all a conspiracy made up by President Donald Trump. In fact, President Donald Trump was being told this behind the scenes from Dr. Fauci himself. Gavin, what's your take on this? Well, it just goes to show that the truth eventually comes out. I'm grateful we're starting to finally see confirmation of what many people already knew. I think what's the most peculiar about this whole situation was that Fauci in his position as director of the National Institutes of Health was funding the gain of function research at this lab where this virus was potentially engineered and then potentially leaked. I think that's one of the biggest stories of the day. I mean, I think everyone was pretty much under the assumption already that it was for Wuhan, it was engineered, but the fact that our own government in particular, Fauci, was the one cutting the checks to help fund this research for whatever reason, just goes to show what a despicable individual he is and all his lying and deceit finally coming out into the public square is a good thing. Hopefully he suffers the consequences of these actions. When you look at all the American lives lost, you can very clearly see why he doesn't want anybody looking at whether or not this was funded by NIH, whether or not this came out of the Wuhan lab.  He knew there were these gain of function studies being done. He's also the highest paid man in the US government, but the US was totally unprepared for a pandemic. He knew they were testing to make this into what could be a bioweapon, but we didn't have ventilators, we didn't have masks. We weren't prepared to fight back against this in any way whatsoever. What do you think about that? It's interesting because rewind back at March of 2020, Fauci really was like the hero. He was the face of COVID. We were watching him on television every single night with President Trump giving speeches. Everyone was listening to him. He had a really good positive approach to this according to the American people for about the first two weeks to the first month. And as things continued along and Fauci changed his story, wear masks, don't wear masks, stay on, go out, and the economy continued to get worse then people started to get suspicious about really what was going on and what people were looking to do. And I think what the terrible thing about this is that people were really looking to him for advice on what to do as Americans. And when you look at also some of the other emails where he was emailing back and forth with the Chinese doctors, you see, wait a minute. You know, was he trying to help Americans or were they trying to help cover up the virus with China? Whose side was Fauci on? And I think that is one of the most upsetting things about this as an American because we were looking to him for advice. Again, as you said, he's one of the highest paid people in the government. He was supposed to be looking out for the country and he was supposed to be looking out for us. And whenever it came from, as far as the preparedness of it, I really personally, I think, I don't think it's a good idea to be manufacturing these types of viruses for weapons. I'm not really someone that's pro for doing that. The fact is they do do it. They've been doing it for years. Senator Rand Paul was grilling him about that. Now he's calling for Fauci to be fired. I don't think that's gonna happen either. But I think at the end of the day, when you look at it, you say, wait a minute, is there really any reason for us to be doing this kind of research? Look at what happened. Accidents can happen. I don't know if it escaped from the lab by accident or I don't know if it escaped from the lab as a pre-planned thing. And either way, it was a negative situation that happened. And I think it would have been difficult for any of us to prepare for it because the way that it hit so fast, so quick, we didn't shut down travel soon enough. And obviously, when you see the emails, they knew it was a bigger problem and they really ended up telling us, going back even at the end of 2019. Yeah, Penny, you look back at the emails and you see that pretty much what Dr. Fauci was finding out was being told to President Trump. So a lot of these things that President Trump came out and said, hey, this virus is going to disappear. It's going to go away. We can see this in these emails. Dr. Fauci is getting emails. He's saying this virus is gonna be, it's not gonna be that bad.  But the president was criticized for his reaction to COVID. In fact, many people say that President Trump lost the election because of the way the mainstream media attacked his approach to COVID. But in fact, we are now reading these emails and it all goes back to Dr. Anthony Fauci. What do you say about that? Oh, there's so much to say. Good points made, you know, certainly here today, two really key issues. First is because of everything that's already been said, the public has lost trust in our public health establishment. And that is a very dangerous problem. The Biden administration needs to think through their next steps. If they're smart, they will cut ties with Anthony Fauci and do what Rand Paul said, which is fire Fauci and move forward and try to rebuild their public image. Also in that trove of emails was the fact that Francis Collins, the head of NIH, who prior to this, I've had a very high opinion of, was using Mediate, which is a left wing, far left wings, not even news source, opinion source, as his source of information that he's sharing with Dr. Fauci. Yes, you're right. Donald Trump often is, you know, the news was like Trump said this, this is crazy. And even sometimes we're like, why is he saying that? And often he ends up being right because he had the information that the rest of us did not know. Anthony Fauci loves the attention. I truly believe he has been so politicized and politicized this important issue that he absolutely has to go and perhaps others as well. The second thing is that I think is a major takeaway and I really hope that the media learns this and they should know this instinctively because of what they do. But shutting down the First Amendment is a net loss for America. We were not even allowed to have this discussion. Twitter shut down the Chinese virologist who had a differing opinion, who said this was from a lab, this was leaked from a lab. No, they said it was from a wet market. This can't be true. It's racist. How dare you say that? You can't call it a Chinese virus even though now we say the Indian variant and we talk about other variants, but no, we can't say that. It is just nonsensical. The way this whole issue has been politicized, big tech should be embarrassed and ashamed of the way they have treated public discourse. It is abominable. And I hope that we all learn a lesson from this, but we have the public health establishment has a lot of rebuilding to do and apologizing to do, frankly. And it'll be interesting to watch what goes on. I wanna move on to our next topic. According to Homeland Security Secretary Alejandro Mayorkas, randomware attacks cost victims a total of $350 million in 2020. And that number has the potential to go up in 2021. We all know that we have this meat producer, JBS Foods. They've just been a victim of the ransomware attack, but before that we had the colonial pipeline. This has been shutting down various sectors of what we need here in the United States. Experts say the rise of cryptocurrency and easy access to hacking tools are to blame. Gavin, I don't think we even have scratched the surface of this. I will tell you that a local company here in my hometown called me last week and they said we got hit by this dark side, random or hack ransomware attack. We were attacked and they had to pay hundreds of thousands of dollars to get their systems back online. This is a small local company. Gavin, how far and why do you think this problem is? Oh, it's massive. Some is state sponsored, some is just your run of the mill, you know, online dark web criminals. But what's most concerning is when it happens to the colonial pipeline, for instance, we just paid the ransom. We're just basically incentivizing more of this to happen. And I have to ask, where are intelligence agencies? Where's the FBI? Where's the CIA? Where are all these well-funded intelligence services that we the taxpayers put the bill for? This is what they're supposed to be fighting against. They're supposed to be fighting against these types of cyber attacks, against our infrastructure, against our economic interests, against our national security apparatus. Where are they? Oh, they're too busy focused on targeting trespassers from January 6th to worry about actual threats to our national security in the form of cyber warfare. So the Russians, the Chinese, these different state actors, they're all running circles around us while our own intelligence service is too busy, you know, looking for the random trespasser back in January. Instead, they should be focusing on protecting our pipelines, protecting our critical infrastructure. I mean, huge parts of the Southern United States were out of gas. There was a massive gas shortage.  And you just cite an example of small businesses suffering under this. I mean, we need a serious national cohesive strategy to fight back against cyber attacks and all of these types of basically cyber terrorism. And we seem to have nothing so far. It's a shame, it's unfortunate, but it's just part of the course for the Biden administration, this rudderless administration with no direction and no initiative. Well, Penny, it sounds like this has been going on for quite some time and we've had many of our businesses that have been hacked that we don't even know about. It goes back years, but if we go back years, like to what Gavin was saying, we had a lot of people in national security positions who were looking for Russians who were messing with our election, a total hoax that never came to pass. Are we spending our resources on national security? Are they being distracted by something unnecessary and now we've got this problem that we can't seem to combat? Well, that's certainly true. I mean, during the Trump administration, there were lots of chasing of red herrings going on when there needed to be a real focus on this. Yes, this has been going on not just with businesses and public works, but even hospitals. So I think this is a real threat and why would they not do it? It doesn't appear that there's, I mean, of course, we don't know what's happening behind the scenes with our intelligence agency. Let's admit agencies, let's admit that. We don't know if there's efforts going on that's not in full view of the public. I assume that there are, but publicly, public facing, it doesn't appear that there's any downside for being a hacker and doing ransomware. So, you know, the Biden administration is getting owned on this. It is a threat. And frankly, I think people who are invested in cryptocurrency should be concerned about it. It has the potential to delegitimize that type of investment. I think they should be worried if it's when it's used for bad actors than it is used in this case. It is a real problem. So this has far ranging consequences. I hope that it's being thought through dealt with and I hope there are things happening that we don't know about, but it does certainly should be a worry. It's very worrisome. Melissa, let's quickly talk about cryptocurrency. How dangerous is this for cryptocurrency? We've had a lot of people say they wanna switch over to cryptocurrency completely. How much does this damage that idea? I think cryptocurrencies are here to stay. However, I disagree with people that think that they're gonna become mainstream where we're gonna not have a cash or monetary system anymore. I don't believe that that's going to be the case and here's why. Because it cannot be controlled by banks. Financial institutions want to control the money. They will always want to control the method of payment. And specifically with cryptocurrency, it cannot be tracked or controlled. For example, when you go when you even transfer money, it doesn't happen automatically. There's a 24-hour window and when you ACH even a payment, some times there's a five-day window. Again, banks hold that money and are to have that money on deposit during that time when they're playing the float. So as far as damaging the reputation, I think it's gonna continue. And I think the problem is that as long as these ransoms continue to get paid, it is gonna continue to happen. We just had this discussion two weeks ago about the oil pipeline. Now we're having it about meat production. We're gonna have this discussion again. This will not be the last discussion. And as a previous guest said, as far as losing the public trust and the public health care system, the public has lost trust in the national intelligence agencies. I mean, how do you get that back? Look at what's happened for the last few years. Just really quickly talking about Trump. Trump said they were spying on him. No one believed it. This is before the election back, umpteen years ago. And then he won. And then it came out that he was right. Then he talked about it and said the things about COVID. And now it turns out he was right about that. So, I mean, you gotta give the great credit for saying things that are true and then being criticized for it and still taking the bashing and continuing to say the truth. Well, that's definitely all very interesting. As we watch this come out, what the behind the scenes really was and exactly how transparent our administration used to be as compared to today. Thank you panel so much for lending your voice to America's Voice Live today. And up next, it's your voice on America's Voice Live. So don't go anywhere.


اسلام علیکم خواتینہ حضرات، وزیین اہسین ویلکمسیو لیکچر نمبر سبن of Brand Management MKT624 at the virtual University of Pakistan. In the last lecture I talked about the strategic management process and all the big five elements that comprise that process. Start with setting a vision for the business and going right through all the phases of setting objectives, crafting a strategy, implementing a strategy and then the achievement of goals at the end. And then seeing to what extent management has been able to fulfill those goals. So that's the management process I talked about. And I also talked about another fact that brand vision flows out of the overall business vision. Why we did talk about that and in the hope that we understand how that brand vision flows out of the overall business vision. Let me talk about a few more topics today which are going to cover why brand vision and what purposes the brand vision fulfills and what are the factors that set the stage. For developing a brand asset management model. Okay having said that the question which really flashes into your mind is and it should be that way. After all the managers have been working for decades and rather centuries on brands and why the brand vision all of a sudden managers know the history of the brands. They know the business they are doing and they also know the way to go. So why is the need for stating in very clear words what a brand vision is and how we envision the brand like you know five years down the line. There are many reasons we have for the brand vision in place. One of the reasons is the change in the structure of management. The very factor I talked about in the first lecture that the hierarchy of marketing department has changed with the induction of brand managers. Brand managers being in place could play their due role and that is the role which really supports the top management starting with the marketing manager and right up to the top person. How to do that. Okay let us talk about it. Before we talking about that let me state that there are authors who think and rightfully so about so many companies globally not referring to our market or our country rather globally that they do not really follow the well structured path of developing a brand vision and then stating the mission. And then going through all the phases of the strategic process. Why I already have talked about that because they think they are pretty well conversant with the history of the brand and the history of the business and therefore being at the helm there is no way that they can go wrong. And even if something does go wrong they have the capabilities and the competencies to set things right but then it may be too late. The approach of management must never be reactionary the approach of management must be proactive meaning you have to preempt many possible bad things that may happen knowing that anything that may go wrong well we have got to set things right even before the process has started. So having said that what happens if you do not really have a brand vision in place the very important implication of the absence of the brand vision is that you may not get support from the relevant departments. In the absence of that approach meaning in the absence of a very well explicitly written vision statement maybe there is a lack of support from the finance department. Maybe there is a lack of support from the production department. The requisite investments may not be coming forward the requisite development of human resource with which we all require in order to make things happen the way that we have envisaged. May get thought it because people are not well trained to carry out the tasks which we have defined. And therefore the vision for the brand takes on an added significance and added dimension. It fulfills three different purposes. One purpose brand vision fulfills is that it extracts the consensus out of management and when I say management meaning top management that also takes into confidence and has to be it has to be that way the middle level of management and automatically all the layers of management get involved into the process. How does a vision extract that consensus or commitment out of the management. Let us talk about that the traditional approach of the setting business plan objectives has been about setting certain percentages meaning talking about certain added percent of the which the company envisages to achieve in the years to come. We might say we need to have another 10% of business growth by the end of next year in order to be viable and profitable and to be able to achieve all the objectives that we envisage and another 10% the year next and another 70% the year next. When I talk about these percentages I'm not saying that the traditional approach has been or still is whimsical it is not that. The management's are pretty well conversant with the history of their business. Like I said earlier they are at the helm they do know where they stand and they do know where they should go in order to reach the destination. What happens under this approaches that because of the added I mean not the traditional approach what happens under the new approaches that the brand managers people like you. Who are sitting at the new added layer in the hierarchy of the marketing department are there to help the top management. And they are there to help them bring about an improvement in the traditional approach which is about like I said setting added percentage points in the years to come for the purpose of achievement. The brand management approach works in the following way. It is here that we start treating brands as assets. You have brand X you have brand Y you have brand Z and all the brand managers within the company offer that matter within the marketing department are responsible for their respective brands. And having said so those brand managers are to come up with objectives for their respective brands. When they come up with objectives it automatically means and it goes without saying that they have done so with the help of a vision. They have a vision in place they know the mission and they have translated the vision and the mission into very specific objectives. Which are quantified with those facts and figures. You approach the top management you bring the top management on to a common platform. Where they discuss all that and either they buy all that or maybe they reject all that or a portion of that keeping the rest as something bought in. Point is that they have now the advantage to say goodbye to the traditional approach and making use or making or extracting benefits out of the professionalism that has been inducted into the company by virtue of your presence. The change which the marketing departments have seen and are seeing by virtue of the presence of brand managers. So what happens that with those facts and figures you convince the top management about the rationale and about the logic that you have behind the facts and figures you are presenting. And that leads to a commitment with the help of that commitment. It takes care of the blame game that has been going on in the companies for as long as we can look back. People stop pointing fingers at each other that this is something I was not supposed to do and that's something which you were supposed to do. But at that time the damage is done or even if a big damage is not done. Things that could have been achieved were a very clear cut vision a mission and a set of values in place. So this is a short indication that a company is not upholding its vision, mission and the right set of values. And if it is the result would be different which I have talked about. You would be all set to go through the process of management in a well structured way and then on your way to achieving the objectives that you set to yourselves. The second purpose a brand vision fulfills is it leads to market research. Why is there a need for market research? It is because no one in the company would like to operate in a vacuum. When I say a vacuum what I mean is when you present facts and figures to top management you have to present those with the help of certain logical findings and those findings come forth only with help of research. Nothing should be left to chances. Things have got to be quantified. You may come up with certain qualitative findings but at least you have a logical basis to talk about that and to convince the management about. So market research is one of the fundamentals which you have to bring into play in order to come up with certain logical conclusions and logical findings so that you can go ahead with good decision making process. It is marketing research which tell us which attributes to change, which new products to introduce, which new segments to cater for and which new geographic areas to go after. It is only because of the findings that we have through the marketing research and research is carried out in the field. We all know that. So it is on the basis of those findings that we can make up decisions about which segments are more attractive in terms of profitability or maybe in terms of volumes. You can get big volumes for one segment and may not get as big volumes from another. You also can concentrate your efforts in one geographic area in relation to the strength of your brand in that particular area. And may reduce your emphasis which you might think was kind of unnecessary or undue in another geographic area which is not as promising as the one you have found out through research to be the most promising. So these are the kind of findings that you have to have before you make your case for the top management for them to make the right decisions about the overall vision of the company. In which your brand vision fits in. The third purpose which the brand vision fulfills is that it mandates knowledge on part of all the stakeholders. Who are the stakeholders? I think we all know that stakeholder is anyone who has stakes in the company. A stakeholder is different from a shareholder. A shareholder is the one who holds shares in the company. You know who is part of the equity that the company has to itself. But a stakeholder is the one who has in one way or the other some interest in the company. Whos destiny is related with the company in one way or the other. So a distributor sitting in the marketplace is one of the stakeholders. A bank that has financed your business is one of the stakeholders. So all the stakeholders must know what is going on in the company. It is very important. Why? When they are in the picture, they are going to support you. And it is this support which you need all the time. When I say you need all the time, it is not only the brand managers. It is all the management who need support from all the stakeholders. And again you see the very point that nobody wants to make decision. By the same token nobody would like to lend their support to you if they are made to make decisions or if they are made to lend their support to you in a vacuum. So the vacuum has got to be fulfilled through certain logical findings and that leads to the fulfillment of the third purpose. I am talking about right now. Meaning mandating knowledge on part of all the stakeholders. And you are the ones from where the process is going to be kicked off and through the top management and through all the stakeholders as to where the company stands today and where the company wants to reach. What are going to be the important points of transit between today and tomorrow where we have to reach. So market research in other words is the best guide in determining the perceived differences among different offerings of the brand or brands by consumers in different segments. That really gives us good knowledge to the which leads to mandating that knowledge in terms of its dissemination to all the stakeholders. Having talked about these three purposes to the which a brand vision fulfills the meaning extracting consensus out of the top management and that leading to market research as a next step and also fulfillment of another purpose and then mandating knowledge on part of all the stakeholders. Let us now take a look at a vision statement which I have prepared hypothetically for you to understand the whole process with an element of I would say a little practicality. I have said this is a hypothetical statement of a company's vision but take it for granted that this hypothetical situation is very close to being quite very practical. So let us take a look at the statement. This statement says the company will enter the fast food category by introducing a range of sandwiches with brand name XYZ. You are clear the company will introduce a range of sandwiches by the name of brand XYZ and the company is going to enter into the category of fast food. The sandwiches will have health food appeal for lunch time in particular and any time later in general. It will price the entries by entries. The statement means all the offerings. It is not going to be just one sandwich. It is going to be a range of sandwiches. That is why it says entries. The word entries or offerings will mean the same. It will price the entries within the consumer friendly range to optimize the number of customers who are professionals within the age bracket of 20 to 50 years. It will attempt to reach its potential customers very close to where they are. We have now talked about the statement. You have seen it. Let us now start analyzing this statement. Let me say a few words in support of it. For this statement in a summarized form saying that the range of sandwiches which the company intends to introduce are going to be well priced. The company is talking about affordability for its target consumers. The company is saying it is going to make sure that the sandwiches should be available to its target market at points which are close to where they are. The company is talking about accessibility and the company is also talking about quality sandwiches. In other words, the company is going to provide their market with quality sandwiches. Three elements which the company is talking about in support of the statement or which are very implicit in the statement are affordability, the factor of quality and the factor of accessibility. When we take a close look at these factors we shall think to ourselves this is a huge task. It takes a lot to be able to produce quality products. The questions which will come to our mind would be while devising strategies, while crafting strategies, different strategies. Do we have the right materials available? The company's answer to this question must have been yes. That is why it is saying it plans to enter. Another question which comes to the mind is does the company have the right human resource? The answer must have been yes. If the company has the right resource the next question is are they well trained? Even if the company knows yes they have that background before they join our company still they have to be further educated in relation to the culture which this company is trying to develop or which this company thinks it must develop. So the process of developing those people will go on and on. Another question which again is a very heavy weight question is of accessibility. Does the company really have the resource to be that quick in providing that accessibility factor to its target market? Is it that the company is going to come up with restaurants all over the place or the company has something else up its sleeve when it comes to providing that kind of service to the customers in order to be quick in its service? Also implicit in this statement is the factor that the company is not only selling a product the company also is selling its service and the service relates to the delivery because the company is talking about accessibility and the company is saying it has to be quick and it has to be very close to where the customers are so what it has up its sleeve is the factor of delivery and we shall talk about that when it comes to the mission and when it comes to the values and when it comes to further elaboration of this statement. I was talking about different components which form this statement in relation to its implications in the marketing area in the operations area and also in the area of service market not only product market but also service market let me state in support of the vision statement another factor the company invisions to start its business from the largest market of the country which of course is Karachi after achieving a certain level of success in that market the company invisions who spread into different geographic areas in terms of the level of potential and promise they offer how the company is going to do all that let us take a look at the brand mission statement the brand mission statement of the company says XYZ's mission is to develop fast food outlets with appealing but economy-driven architectural features from where it can serve its customers through highly trained and motivated crew part of its mission is also to simultaneously develop a team of delivery personnel conversant with the job of delivering food with high efficiency and low operational costs what is this statement says let us try to analyze this now first of all let me say that this statement is very present oriented it might sound like a little future oriented because it says it is going to develop it is going to do this and it is going to do that it is because this company is a new player in the area of fast food and it is just going to start so anything which is at hand and is going to be started has to be taken in the light of the present and not in the light of future so therefore this mission statement is present related and not future related you might start having some kind of confusion that I've been talking about mission relating to present and vision relating to future and therefore I need the feel for clarifying for you that this mission is very much present oriented and not future now this is talking about quite a few things it is talking about the market segment the company is planning to reach it is talking about economy driven restaurants and which automatically means that the prices it is going to offer are going to be consumer friendly which was the part of vision and it was the part of vision because it is going to be translated into financial goals which are going to be achieved not over the next year but also in the years to come this statement also talks about the delivery mechanism the delivery is going to take place not only through the restaurants because the customers are going to walk in by themselves it is also going to take place with the help of the delivery personnel in order to deliver those sandwiches now when we talk of that it automatically means that people have got to be well trained well the statement talks about that and also they have to be motivated just imagine receiving a delivery person who is not really motivated and who has all the looks of an angry man on his face delivering that sandwich to you and it looks to be in a hurry you wouldn't like to either receive the sandwich or even if you have received it you may not like to order it the next time which is the crux of the matter so the statement talks about so many different things and it has to be dissected and analysed in different forms of its components and elements element of the pricing the element of delivery the element of operations the operations have got to be very efficient because only an efficient operation can handle consumers who are walking into the restaurant and the consumers who are going to be served through your delivery personnel and that is why I talked about the combination of two different sets of marketing the product marketing and service marketing so this is a very interesting case in which we are going to talk about not only the product itself but also about the delivery of the mechanism which falls in the domain of service marketing having said that let us now further talk about the implication of the components of the mission statement which is a translation of the vision statement we are talking about the segment which we are going to cover and we are talking about a certain range of pricing that we have in our mind that we are going to test that and after the test has taken place we are also going to see to it the range that we envision to launch in the market gets completed in terms of its launch because it may not be the case that the complete range is going to be launched on the very first day it takes time before you can complete the range which you see in the market doing its job meaning selling so as you have learnt the vision statement and mission statement of this company XYZ some are the whole thing in the area of the target market in the area of the brand differentiation which the vision talks about the brand being the health food how they are going to create that differentiation because we are going to talk that at the relevant time but the company is very much sure and confident that it is going to come up with something which is health food meaning which is different from what you have in the market right now about which people generally complain that this is not so good food I am not here to use the terminology which is used in the market place but to give you an idea of the anger or the display you are off for the consumers so they are not very happy with whatever they get in the market so this company thinks it can really come up with something which is different from the existing offerings in the market and hence is going to have a very attractive appeal for its target market the implication of these statements also the false in the geographic areas it falls in the area of operations it also falls in the area of values which I did not talk about earlier the company does believe that we have in place a set of values which profess which professes integrity of character conscientiousness when it comes to working in the restaurants or in the kitchen for that matter and honesty and so on and so forth now these are the attributes in terms of the human character which we do talk about wherever we are in any field but how do you make sure that people do take on these values this is the subject which falls under the domain of human resource management this being a new company they may not have a very well structured human resource management department so that becomes kind of a challenge for the company as to how to go for the screening process where they are going to have people who already have these values my point is all these implications lead us into various areas of strategies and for each area we have to have a strategy meaning a game plan so that we can get the desired results so that we can translate those game plans into different sets of executions in order to get the results that we have inverses after having talked about the vision the mission and the implication of these two statements let us now take a look at the graphical presentation as to how the company started thinking about segmentation differentiation and how the company has related its pricing strategy with the target segment and the product quality it is very interesting and educative so let us take a look at the graphical illustration we have this figure in front of us and we can see two axes the x axis and the y axis the x axis is price while the y axis is quality price increases from 0 upwards to the right and the quality in qualitative terms increases upwards we have divided x axis into 5 different segments which you might call price segments the first one is between 0 to 25 rupees the other one is from 25 upwards to 45 the third one is between 45 and 80 and the next one 80 and 100 and the fifth one beyond 100 rupees if you look at the dividing lines going upwards along the y axis which is the quality axis you will see at the top of the lines we have competition we have this brand or this company XYZ we have different segments of the market in relation to the pricing we see at the bottom of the axis segment 1 is the low market segment because it is between 0 and 25 well nothing sells at 0 let us talk about the pricing which is in the range of 20 to 25 rupees and we do have roadside cafes roadside stalls because people sell sandwiches at this price range so this is what we call or what the company calls low market segment and the company is not represented there the next segment to the right is what the company calls low mid market segment and this is segment number 2 and this is the price range of 25 and 45 and you can see with the help of the red thick arrow it's all competition company XYZ not have its representation in these two segments then company XYZ takes a heart look into segment number 3 which it calls mid market segment and this mid market segment is between 45 and rupees 80 XYZ has decided not to be represented in this segment for the time being as you can see from the graphical illustration that takes us on to the next segment which is segment 4 and the company calls this segment mid high market segment this is the most vital segment for company XYZ because it is going to have all its action in this segment because it is the target market and this is between rupees 80 and rupees 100 we can see that with the help of the green arrow which tells us that this is the arena or the playing field where company XYZ is going to restrict itself for the time being beyond that there is a segment which you might call the high market segment and you might question why is it that company XYZ is not wanting to get into this segment if not forever at least for the time being I'll come to the answers one by one but the fact remains that XYZ is not going to be represented for the time being in this segment which is beyond 100 rupees now before I explain that let's take a look at the three lines which are parallel with the price line which are not price lines which are quality lines the first line the red one which runs parallel immediately next to the price line meaning x is what company XYZ calls low quality line and this quality line intersects the price lines the two price lines which you see on this diagram is the market price line or in other words market price curve and the other one is the XYZ price curve and this quality line cuts these two price lines at two specific points one point of intersection the first big yellow dot which you see is the competition and this is what the company calls price quality index PQI a terminology which you will see at the top of the lines if you take a look upwards but not for the time being so this is the PQI of competition in the low segment of the market where XYZ does not exist but then it has to have a very good knowledge of the market the way it operates there is no way that this company can ignore this segment it must be fully in the picture if you go a little upwards you will see the blue line and this is what the company calls I mean XYZ calls the mid quality line this line again cuts the true price curves or the price lines at two different points I think the understanding here is very clear if you go further up you will see another line which company XYZ calls top quality line this top quality line is a constant and this company says and rather it states that the quality the best quality which is available on the market at the moment is this quality and this quality line wherever it intersects the two price lines of XYZ and the competition those are the price quality indexes or the respective price quality indexes of XYZ and of the competition so in other words when we take a look at the two yellow dots meaning at the two PQIs one relating to XYZ and other relating to competition we can very easily conclude that the quality of XYZ is the same as the quality offered by the competition at that axis because this line of quality is a constant whereas the price of XYZ is lower than offered by the competition you might also think and rightly so that the red arrow which you can see in the top segment meaning the highest price segment the thick red arrow it does not extends leftwards and XYZ has the whole field to itself where it is going to play well that is the result of the marketing research this is where company XYZ found was a gap and this is the strategic gap which company XYZ is in terms of a very consumer friendly pricing and in terms of very good quality is going to offer isn't this interesting I think it's very interesting this is because of the findings of the research in the marketplace that the company arrived at this conclusion that it must start from this segment which at the moment is relatively empty rather is totally empty there is no player in the market having representation there and therefore the point of attack as we call in the field of marketing the point of attack has got to be right there in segment number 4 and that's the way the company has defined this segment I think it is interesting now the next question the theoretical question which I raised earlier does the company have the competencies and the abilities to deliver all that it is planning and it is envisaging it is not very difficult to say that we are going to be lower priced and yet we shall offer the same quality which is offered by sandwiches or burgers so to say offered at a price or offered within a price range which is higher than to offer the company is convinced yes it can deliver that well if it really can good if it cannot it will change its strategy or do something with the tactics in order to be at par or in order to be in line with the realities of life if the company has gone a little astray at the moment I think this explains this first illustration in pretty much detail to summarize once again let me say once again that this illustration talks about five different price segments and these price segments have very direct correlations with the level of quality which is being offered by these very segments in the marketplace quality is divided into three different levels we have low quality in the marketplace we have mid quality and we have high quality these quality levels are very relative but if you start from the top you can say that the highest level of quality is defined by the best available sandwiches on the market and those best available sandwiches are the ones made available by international companies and therefore that's the kind of the optimal quality if not the best quality that's the optimal quality we have available to our consumers in the market so let us start relating the quality levels with that and by the presence of these two very important elements or the fundamentals in a position to take a very graphical look at this figure in terms of the price quality segments and with the help of that we have defined what a price quality index is خواتین حضرات میرا آپ سے سوال یہ ہے جو already آپ کے ذہن میں بھی ہوگا کہ کیا اس کمپنی X Y Z کو اسی segment number 4 میں پہلے رہا نا چاہیے اور میرے جاتی خیال میں آپ کے ذہن میں جو جواب ہوگا میرے ذہن میں بھی ہے کہ نہیں بالکل نہیں کتا ہی نہیں کمپنی ہمیں ایک کمپنی ہمیں بھی بھی بھی بھی مجھے مجھے بھی بھی بھی بھی بھی بھی بھی بھی بھی بھی اگر کمپنی چوز سیکمن number 4 بھی بھی بھی بھی بھی بھی بھی بھی بھی بھی بھی بھی سقلہ ہی کمپنی قجا❤ ہی سے رہا ہی اور یہ مجھے شکاہی اوانی خطأ بھی بھی بھی不是 مجھے بھی بھی بھی بھی ہمیاں ہمائے بھی بھی بھی بھی بھیhausطرتو ہمینا دن ہمینا دن would be مجھے ہمیں بھی بھی بھی بھی بھی اور آپ چیز کو اور before you go ahead with your moves before you can really plan. ameen implementation has got to get into segment number three. these are downwards and the company also has to getx2 segment number five. which is the top segment and that is a segment where the real competition is going to be faced by this company. اپنی پر برای پرتناروں پر پر باہر ساتھ کرنے کے لئے حکم جو تک جس کی تحرح بìnی ماند ہوتا ہے پاسماہ پیر What's not the vision of the company اپنے اپنی ماند reads to واپنے لئے باری روک ہے گتا ہے اس لئے opportunity لئے بہت سوری لہذا بہت سوری ڈیلنگ ڈائم او ڈوییہ سی تایم او ڈوییہ سی تایم اس لئے بہت سوری ڈائم ڈائم نتہ ہے ٹر Less because you can have certain. Plans that this is a segmentuka the way I'm going to touch like you know the 12 months down the road not before that because we would like to be well prepared in terms of our yeteen n terms of a posture whichå really becomes threatening to the competitorsения and therefore let us consolidate to our base in segmentunkراہزر اپنے ، پہارت tamamا القام بسکتے ہrerdate3 لگن مهمت پر کبماس處 اپنے پھوڑ والا ہوا سکتے�� گا تمkek ہوئن سے میکھوظے Kabul ایک вдفak视پ بع Еще Jia میں جانت درسیüllt طاہ گا کیای اگر اس کوreaming بہت جروسط میکھوپس میں جانتن吧 آپ جانتا 你銼 زیادہ پ Lynch کو کیا Cheer北 کrage canت پاسïب ہوڑی والا رونا نبال ہمھری شم اور بنام Gaz حصتہوں کے بارے میں چاہتے ہیں لیکن چلنے کے توئے اہمیں بلایئے مجھے مہمہ اٹھنےту کے س Policy ایمانوں میں کیا یہ جانتا ہے ایک نصریت کے بارے میں بردیو کے لئے ایک مخلص جاتی ہیں اور ایک ساتھ کو بہت دنیا کی باری اور ایک حلت گوڈک نہیں ہے۔ کیا ہے؟ برائی کے اوں کامنکیی شاہی نہیں ہے کہ جب ترستیقی بھی کارکنے کے ساتھ مجھے کافت ہوتا ہے بھی کارکنے کیا ساتھ مجھے کافت ہوتے ہیں اور کارکنے کیا ساتھ مجھے کافت ہوتا ہے جب بھی کفتی پرانکتے ہیں میں بھی ساتھ بھی جاتا ہے لہذا آپ کو کافت کرنا چاہتے ہیں you all are really primarily referred to as the same brand member which is the same brand.. you all are not part of a brand gir cream enterprise. x Turn you understand the same brand. x Turn aspects are the same brand. x Keep Fun Gross that Kann Ab ин گیگے пам صور کیی ملES because you are او تا مہلس انしゃہ ہے او بہت مرش کے ملی بات黃 وبملیAct.  تو دو ہم ہے کہ دوسر مزکہی پیشہ جہاں معطاہی کالتی ہے؟ اور لور جاں پر حق دارتے ہیں؟ اور اگر آپ یہ کرو کہ دو ہم ہے اگر ہم اس کی düşیں؟ بتا ہے کوئی محطرین کرتے ہیں؟  ہی اسی گالتا جانتا ہےتہ you ڈیانتن سی کار بہت سکتے ہیں ، بہت سکتا ہے ، سیکن انگرین کار پرانیکی أنبا ہے۔ کاہستریک اسی مجھے لیے کار پہنچ پہنچ تھی مشاہ کریں گے۔ انگرین کار پہنچ پہنچ پہنچ سکتے ہیں۔ ہی بہت اپرے سیکمنت میں ، جو ہی بہت سیکمنت میں جو جو خلالی ہے ویہا بہت سے خیلے علاوہ groansی مبذا' نہیں دیکھتے ہیں ، معاہگردو پاکتی پر سیکمت کو تلکانی دروگلے اور بہت پر زندگی تعلق ہیں۔ اور جو آنجای مفکرull اکٹیٹ اولایی میں کسی باتیچ ہوتے ہیں ، اور کسی اطیق کے کسی باتیچی سمجھے کیا ہے۔ لوگ ارامی اوپر بہت پر قواتی مجھے ،Madhra آنجایی میں کسی واقعی میں آنجایی کسی باتیچی ہے۔ کوئی کسی شخصی سے اُن کیا کرتے ہیں۔ because you think to yourself and you also can convince the top management that there is no way that we are going to compromise the quality and therefore we are going to maintain our suppliers and not only maintain suppliers but we going to maintain the same level of quality they are supplying us with therefore cost cutting forget about that لیکن ہم آپ کو پر اپنے اکترست کیا ہے۔ اور پہلے اپنے اکتر میں کوئی نظر سے ایک محق ہے۔ یہ جہاں نشاہ ساتھ ساتھ اپنے شہر ہے۔ یہ جو بہت ساتھ نشاہ کرنا ہوں گے، ہمیشہ ہم کیا ہمیشہ اس نشاہ پر تک۔ لیکن ہماری بھی صورت ہماری میں بہت ایک کیا ہے۔ ہماری بہت ایک ساملی جو زیادہ ہماری بھی مشارہ ہونا حق ہے۔ کے بہت مطلب پرکہ客ہ کاعت کے بینے میں métوڈ�ز Anne سو جو دو حسان خ PER görünڈ پر سلط سپنلماتی ایک خلال ج Ott مجھے بتیلیان آ ہوں کو پہشن remains کوای م Dragons