So I want to welcome you, TechSoup Connect is a volunteer endeavor and it's free and everybody is welcome and you can join the chapter or you can just attend events, but I just want you to know it's a, I hope it's a great resource for the nonprofit world and maybe even for the tribal world once TechSoup works that out. So I just want to say you can learn more about TechSoup Connect free events, you can join the Minnesota and the Dakotas chapter. And then you can always learn about TechSoup hardware and software discounts and if you're not utilizing that resource currently for your organizations you're leaving money on the table, so you should and so we'll have to have a few slides about that on the end. I just want to briefly introduce the chapter co hosts Kathy and Mary Ann and I will give them each just a moment to say hello Mary Ann, would you like to start. I used to live in Texas, I have an accent what I want to but I live in Minnesota right now and really happy to be part of this group, so we can connect and learn and network together so great to be here. And I'm Kathy Ehlers, I live in the Twin Cities area in Minnesota and part of the legacy groups that came from the old meetup that we had for a long time. Okay. That's enough intro chat chat I'm going to stop talking and turn it over to Shayna and I'm not going to introduce Shayna because she knows herself better than I do and I want you to edit from the experts. Alright, let's get started then. So before I introduce myself, I think it's good to start out with just the goal of this presentation, which is to show you how to use video strategically and authentically to make an impact. So summary, I'll start by introduce myself then say show you just why video is powerful because I feel like we hear a lot of the times like you need to use video but why exactly and then how to keep it authentic in your videos and then I go into just showing you how to do some DIY stuff yourself before we do a panel where I talked to our lovely panelists about how to solve a problem for them with video. Okay, so I'm Shayna Jerns. I make marketing videos with my business story house. This is my dog Finn. He's my baby. And here's a little bit about me. So I got into video when I was 13 making YouTube videos. And I feel like it's really internet videos and YouTube videos that inspired me to pursue the career versus a lot of people at film but I think what drew me to it was, it's a lot of work. It's a lot of just real people telling authentic stories about themselves it's very vulnerable it's not perfect it's not super polished like a film it's a little more raw and I think that's what really got me to like it and now that's the kind of videos that I get to make for other people. And more about me I have a BA in communication studies from the University of Minnesota so I live in San Diego now I moved here last July but I grew up in Minnesota in Otsego. If you know where that is 50 minutes north of the cities and then was in Minneapolis for seven years until coming here. I've been doing video for professionally for five years and I started my business January 2020 right before the pandemic. Okay, why is video powerful video is really a tool for connection I feel like a video. What's different than maybe reading a book about someone or seeing pictures is that there's still just a level of disconnect until you actually meet them in person but if you're presenting yourself very authentically on camera people will feel like they really know you before they meet you and I feel like I have that impression with people. If they see some of the videos of me talking that's they're like wow you're exactly who I thought you'd be video conveys emotion very strongly compared to a written post you really you hear emotion in people's voices you see their mannerisms you get a sense of their personality in a short period of time. And video is just generally more engaging there's visual changes things are moving there's music it's just keeping your attention more easily. Part to the maths let's show some of those statistics that we hear about on average people spend 2.6 times more time on pages with video than without. Social video generates 1200% more shares than text and image content combined. Adding videos to your email can increase click rates up 300% and viewers retain 95% of a message when they watch it in a video compared to just 10% will reading. Okay so keep it authentic why is this important so to me authenticity means that you're going to be more relatable so when we are open about like our struggles and our stories and just those very human parts of who we are. It is a lot more relatable to people than just like talking about only the great things that you do it also being authentic means that people are going to trust you more easily. So if you're more salesy or gimmicky like they're like taking through which part is the business side which part is really them and by building trust you also build these relationships with people. And then so how do we really be authentic it's through telling stories sharing learning moments showing those vulnerabilities and imperfections. I think it's also important in authenticity to make sure that your your values and that you're incorporating them with your messages and really sticking to them and not compromising when it might be easier to. Also, like I said not stretching the truth not relying on gimmicks or trends I think trends are okay to you sometimes but generally it's better to rely on your own original content. And finally, I think with authenticity also goes in here with just making stuff that you want to watch don't make stuff that you think oh I hope people will like this is what everyone's making do stuff that you authentically are proud of and want to put out there. Okay, so DIY video. All these platforms I think are great options to do DIY video, I think one thing that definitely don't want to DIY with is like a broadcast commercial on TV or something like that that's usually when you want to hire professional. And another option that I think is a bit more important to get extra help on is certain website videos that are going to be like watched over and over again, those you might want to be a little more polished but generally. I also want to bring attention to tick tock because I think there's a common misconception that it's only for dancing teens, but really tick tock has so many like little super niches within it that anyone can fit in. And then here's just some types of videos I'm not going to read every single one but these will get your brain thinking about what are some videos that maybe you could make so explaining a process, telling a customer success story or a client or whoever you serve success story. Meeting employees, those are just some examples. Here's a confused ping when I found. So how do you choose what kind of video to make from this list. It's not only that list limited possibilities and what exactly do we put in the video. We use video strategy. Okay. So, making a strategic video, really the key is to use a video brief and a brief is just a document that kind of goes over all these topics of outline to ensure that we are going to be strategic throughout the process of making a video. So, starting out with identifying a goal. So, is the goal for the video to get more donations is it to recruit better is it just awareness of a service or of the whole organization. Is there any stigmas that you're trying to communicate against or roadblocks any problems so what is the goal with the video, the message, I think a lot of people get a little cut up in trying to, especially when you don't do videos often you try to just shove in as many messages as one video as possible. We need people to know that we believe in this and we need to know that we do this service in this and usually one video you want one to max messages. Demographic so when you're crafting your message is important to think about who exactly you're talking to. Is it a certain age group or gender. Is there, is it friends is it families at parents so just making sure we're talking to distribution that's important a lot of times videos can be posted on your website and social media, but things like YouTube you want to have usually a 10 minute minimum for a video and tick tock I think they can go up to three minutes max but usually want to keep it like under a minute, making sure in the video brief that you understand how your brand can tie to a video especially if you haven't done any videos yet you want to make sure that you keep that in mind and see if there's any kind of brand standards you want to develop within video. Your values your stories any relevant stories to tie into the video how do you measure it to make sure that it has accomplished your goal and then at the end of the video having a call to action so people know what to do next. So to go over this more practically I have an example that we're going to talk through which is Bethel it's a church that I worked with in Houston, Texas. And even though it's religious I just want to make sure I let everyone know like I'm not trying to push any religion I'm personally not affiliated with this church or religion it's really just an example. Their goal was really awareness they had a new location a new reverend and they also had very strong in particular values that they wanted to get across so that was the goal with the video. So we'll watch the video after I talk through a little bit more in depth how we planned out this video. So the message I feel like the strongest message within their video that they want to get across was community that this is a place that was going to be accepting it was about having conversations that were non judgmental and just having a stronger impact and tie into the community. In the graphic they really described it as a unique blend of hip hop and hippies. So they had two different people that they wanted to make sure we're included in the group distribution it was an introduction video for their website, but they also were going to put it like on their social media and highlighted in Instagram reels and stuff like that values tie into the message of community so the inclusion. The story that we brought out through the video was that Vanessa the reverend, just how her views of church changed over time and how they led her to where she is now teaching people within the church. And the call to action was pretty simple just stop by the church come visit. Let me go back, and let's watch this video so it might be a little glitchy compared to watching it on your own computer, but we can always watch it later to on your own time. So it's just two minutes long. I'm going to put in full screen. And yeah. We have grown from joining Bethel, because their faith now has brought so wild faith may have been about their own personal practice. It is now connected to the world is connected to what's happening in community is connected to justice. I'm Vanessa Monroe, I am the pastor and teacher of Bethel Church United Church of Christ in Houston, Texas. I have three wonderful children, and I am very to Kevin Monroe. I love to travel. I love to meet people from different parts of the world, and I love to get together with my girlfriends. I grew up in church, but it was not a church that I ever heard anything spoken about politics I never heard any patient spoken about what was happening in a community. I was always interested in justice they went to law school because I love justice because I want to see equity, and it wasn't until I joined the United Church Christ that I started to see that faith and justice were part of who Christ was. That Christ is about radical inclusivity at Bethel people often come who have been hurt in another church, or people who are wondering, how does this fate become real in the world. Where does the value of the faith come in beyond my own person and that's what people find here. People keep coming back because they feel the love, people understand that here, they are accepted exactly the way that they are. Come and experience Bumble for yourself and come and be a part of helping us to grow community and helping us to imagine what the church is and should be for this. Thank you for the silent claps I see. Yeah, so I finished this video for them last year and I'll reference it a little bit throughout the rest of the presentation just a bit more about like the production side. Okay. Okay, so making your own DIY video even though I did make this video with them there was a lot of DIY parts with it, specifically with shooting, but overall this is the process that I recommend like five step process for making your own DIY video. So starting with the video brief that we talked about, then writing a script or storyboard, doing the planning of all the details, shooting and then editing and overall just the general theme I think is important to mention that done is better than perfect when it comes to DIY, you're going to be learning over time and it's better to just get started and accept that it's not going to be exactly how you want it to be and yeah get it done. Okay, so scripting. So, before I start any video after doing the brief, I like to have a good brainstorm and just let ideas flow of what could be possible during the video. If you're writing a script, because some there's kind of two types of scripts in my mind there's one that is you read it word for word, which is usually only best if you have a lot of experience like reading scripts and having them sound naturally and then the other way is asking questions and then answering them naturally. But for anything that you might be writing to speak make sure that it's in like a conversational tone and not in how you would write for an article or something. Also a number three it's generally good to remember to show and not tell. So don't say that you're inclusive and you care about community, like in the video that we just showed and make sure that you're showing it so for them it was talking about kind of their issues and how they facilitate conversations that's showing it instead of just saying it. Make sure through the process you're referencing your brief and keeping everything strategic. And with your message. I must mention this a little before but less is more you don't want to try to cram as many things as possible. Keep it simple. This is the general script format that you might want to use. It works better for longer form videos like a two minute video like a 30 second video would be hard to get all this in it but having an attention getter to really just make people interested I usually put like the best visual and the most interesting point at the beginning, then introducing the topic having the meat the main points, tying it up in the ending and having a call to action. So for this video I'm trying to remember exactly the attention getter but I think it was just talking. It was one of like the best line she said about how they're inclusive in some way and then for the call to action it was just visit Okay, so a storyboard. I think usually at least when I would think of storyboard I'm thinking like of an animation or something with like drawings and everything and you can do that but I think that's definitely a tool that like for very specific like film is going to be important but for a lot of the videos I make. I'm just organizing the video and then have a visual column so for this one it's introduce yourself like Vanessa did talking about her family and traveling, and then of what kind of visual can we show instead of just showing her face talking so for her it was clips of her doing a hobby and hanging out with her friends, but overall with the storyboard we have the section on one side is your section attention getter intro middle end, what part of the script is going to be for each of those of visuals do we want is there any special audio needs like music text, and that's it. So you don't have to get too intense. Okay, production planning. So this is really all the details that you want to nail down before getting started just to ensure that you're not missing anything and things run a little more smooth so having a from the storyboard going through all your visual ideas and transferring that until okay what exact clips do we need having a schedule so the schedule will say like I would say was Mike is on maybe Amy. So schedule will say on this day we're doing this with this person at this location, making sure that you work out all the issues with people organizing different people for different stories, the legal side so usually one at least a photo release so that you can use people's whatever you get in your video. And then if there's any extra equipment needs that you want to keep in mind, but generally just your phone and some quality natural you're going to go far with just that. Okay, shooting footage. So the shot list that we talked about. And then beyond that so let's say it's like something I feel like for most videos I end up needing is like the person speaking interacting with other people. Maybe it's just like a meeting or something like that but you want to have a variety of shots. So it's not just one shot. Okay, we got enough of them meeting with one person we want to get a shot of them talking a shot of the other person listening a shot of the other person talking and then listening and just see their facial reactions and then maybe a shot farther away to show the space and any movement to make it a little more interesting like slowly panning in just play around that's usually what I do when I shoot. This is called b roll the anything but the interview is b roll is just play around and see what you get. And actually, I'll talk about this a little in editing but for the video that I just showed, I think they sent me probably two hours total of footage, and I just take a couple seconds here a couple seconds there and most of it I'm not going to use. So that's just good to keep in mind that like most of what you get isn't going to be what you want to use, but you just have to do that to get enough footage. Okay, and then lighting, especially with phones, the sensors aren't going to be as good as like a professional camera so just like making sure that there's plenty of lighting is going to prevent it from looking grainy. And then the last one is locked. I can't see the variety for editing. Okay, yeah, I already talked about that more is more try to get as many shots as you can it's better to have too much than too little. Next, editing. Okay. So ending can be overwhelming for some people because of the technical challenges, but I think it's good to just keep in mind that beyond the technical side it's an art you're just creating a feeling through the timing in the pacing and what people are saying in music and it's going to get easier with practice options for editing. If you're making a tick tock or Instagram reels you can edit it right in the app. I personally find it a little frustrating because I'm used to like being able to click around and not just use my fingers to try to like get it to start and end at a certain point so I'd recommend using premier rush it's a free software by the Adobe products and then if you end up outgrowing that it'll be easy to move up to Premiere Pro which is like the industry standard for video editing like they use it in Hollywood. Most people use that or there's a final cut or something like that but I personally like the Adobe products. Okay, so that's that are we ready to get to the panel. Thanks so I am going to just share my screen for a moment and Shayna will that interfere with anything you're planning is this your last slide or do you have a word to go. I could show my very last slide quick. Okay, if you are have any interest in working with me these are the types of things that I do I can do full productions helping with very beginning to the ending. The video that I have that actually is the video I showed you is considered a video business card it's the introduction video so that's a package I have on my website. I do consulting I can help coach or just do creative direction script writing video editing animation. So if you're interested in anything feel free to reach out. Okay. Now I'm ready. I'll stop sharing if you need to. Okay. All right, and is everybody seeing the full screen okay. So it is my pleasure to welcome and introduce Chris Latsky who is the executive director of the Northwood's battered women's shelter located in Bemidji, Minnesota. And Chris has worked in the human services field for 22 years. Excuse me, sorry for the froggy throat. I remember if 2021 she took over as the new executive director at the Northwood's battered women's shelter. And then she has a BA in political science and mass common pre law from Bemidji State University. And she's currently completing her masters and public administration for Hanlon University. She has a lot of social service experience specifically in group home operations and statewide compliance training for employees. And she has a strong focus on team building and person centered thinking philosophies. And she has a strong passion for supporting victims and survivors of domestic violence. So welcome Chris and if you'd like to unmute that would be great. I'll give you a brief commercial for the Northwood's battered women's shelter and just tell people a little bit about the mission and focus before Shayna get started with questions. Sure. Thank you so much for that wonderful introduction. Can everyone hear me okay. Okay, like Becky said I'm up here at the Northwood's better women's shelter in Bemidji. Our mission is to provide crisis or crisis shelter for victim centered advocacy and supportive services for victims of intimate partner violence. She talked earlier a little bit about values we do have some values dignity safety inclusiveness knowledge and stewardship into the daily operations training programs and activities of NBWS. Focus on a strength based leadership approach, and the shelter operates on a volunteer model system. We do that by individual advocacy that's not by a support of a victim in obtaining goals and so we need them where they're at. We look at institutional advocacy challenge gene systems and institutions so they respond more effectively to the needs of the people supported. Also social change so we want to act collectively within the cross the communities to end oppression in all forms. I guess one of our biggest goals here is we want to provide the victims and survivors of intimate partner violence and their children with the same place to lay their head at the end of the day. I think was that all I'm supposed to say for now. That's good. Just a refresher for everyone for the panel on the plan is to figure out a way to help an issue or just a marketing thing with each person. My first question is just what is a goal or problem that you have recently. I guess one of our goals right now is community outreach. And I really since my first six months been here I've really been in the operations getting to know everything, working with funders working with the board. So now I really want to look outward I would really I have been focusing on staff training and education but I really want to start doing more educational events community of collaboration. Things like that we do have with another agency with another executive director on the panel. We're going to be working to do take back the night on April 21 are going to be doing a Kelly or health fair some other community events. So we really get out there and get get some education for the community talk about our services what we have available talk about the emergency shelter, all of the other services that we can provide, and just letting people be aware of it. I feel like there's really a stigma attached with domestic violence and just giving that education piece. I'm writing this down just so I don't forget. Okay, so community outreach as a goal and thinking how that could translate to a video. So how do you currently reach new people. So here is our referrals come in statewide, they can come in from other shelters, we are on a system called day one world I'll see our open beds. Typically we don't have open beds just because we're full a lot. And as of right now we only have 12 beds. Otherwise we may get referrals from mental health practitioners from law enforcement, we may have walk in referrals. We get them from ER. Really, we get them from all over could be all of the state or all over northern Minnesota. So I don't think getting referrals is the issue. I think when I talk about the outreach piece more I just want to educate people more on the domestic abuse cycle, and kind of letting them know all the services we provide. So when you're educating, is it for people who may be in that domestic abuse cycle, or would it be like a more general like community understanding would depend on the audience one of my goals is to maybe get over to law enforcement and kind of present to them, because we do work closely with them, and we would have to call the police they're here within 30 seconds we know that because it's happened. And I do want to maintain a really good relationship with not only them but everybody in the community. It's just educating on some of the things that are involved and typically what comes along with domestic violence you there are a lot of addiction issues there's a lot of mental health issues. And knowing the referrals and all of the other places that we may have to deal with whether it's mobile crisis services or find a mental health practitioner around and making those referrals. Sometimes this is not the right place for a person, even though they are suffering domestic abuse, they might also need to go to someplace that's more intensive for mental health services. Okay. I'm thinking maybe throughout a few options you tell me which direction we could head. So maybe a video designed for law enforcement to give them an overview because I just know in general, like police could use more education on handling things that are women's issues related. So I wonder if maybe that would be an interesting direction to take for a video just to give a solid kind of educational training to them, or anything. I would also go in the direction of just making like short series of videos more face towards the general population to give basic education awareness to what does the domestic abuse cycle look like and how to identify warning signs and what are the steps. So do either of those sound like a good direction or is there something else that you were leaning towards. Great. I think the first one sounds amazing and I think even the other with the short ones as well. Okay. Great. Let me just think of, let me look back at the questions. data. This is Becky and I apologize for interrupting I just want to note that Northwood's battered women's shelter is also in a unique moment in their history. They're in the middle of a capital campaign. I wonder if you just wanted to talk briefly with Chris about what video might be able to do and helping to generate support for that campaign. Yeah. You want to tell me more about the campaign Chris. This is a very exciting time for us as Becky said and I think I talk about it almost every day. We have been in this shelter since 1978 40 years. In fact, I worked here 20 years ago when I was in college as an overnight advocate. So I'm pretty invested in it but we are in the middle of a $3.2 million capital campaign. Essentially, we would double our capacity, instead of 12 rooms that they have to share we're hoping to have eight like efficiency little apartments where everybody would have their own space, it would double the space that we could take in and help victims and survivors of abuse. And also we would have more space to hopefully have some of those support groups some of those other things for people to come in for the walk in services that we have right now but we're very limited in space. I keep pointing out because I do work in the basement of the shelter. That's where my office is. It's very exciting we we're out fundraising writing grants talking to community members all over because it's a much needed, much needed new shelter for space. So with the campaign, because he said, you have $3.2 million to raise. Oh, to raise.  Okay, so for your campaign currently how are you marketing or finding people to donate. So we have an actual capital campaign committee, which consists of myself some board members some other community members from throughout the area. And what we've been doing is writing some grants approaching some businesses with our plan with our whole. We have a whole big packet I can hand up with all of these flyers we have a personal story and there we have a lot of our statistics and numbers. For example, last year we provided almost 41,000 total supports including emotional support safety supports crisis intervention counseling emergency financial assistance almost 4,000 shelter nights so we talk about the impact we're having on the community and around of all the different things we've done the financial services we've helped with. So we're marketing that as we go out and talk about these as we meet with boards and with foundations, the numbers were at where we're at we've actually had some very generous anonymous donors donates quite a bit of money. So that is very exciting to me and I know I get really excited about it because I am pretty passionate about this project. Great. Okay, so I'm trying to think like within your existing marketing process where a video could fit. I'm thinking maybe before people think about donating I'm sure they go to the website or a certain page on the website. So just on that donation page a video would be good to give a summary of I don't know if you said you hand out a brochure but all like the statistics and numbers and the impact. I think that might be a good place to have a video to really drive home those points so people are thinking about that before they decide to donate or not. I know we have to move on to the next person soon but I think for that kind of video. It might be good. I think it's always tricky when you're using any stories of people that you've helped because you want to see and make sure that they're like in a more in control position but if there's any person that you know is like a strong advocate that you've helped that can be a good person to get on camera. Otherwise just yourself or other board members who have a long history with it could be another person to get on camera to talk about it and lead the video and yeah so that's the general direction I see but thank you so much for talking with me Chris. Thank you. Thank you. Next we're going to move on to to airy. Yes, we are moving on to airy and I hope my video cooperates. Oh good there's her beautiful face wonderful. So to airy welcome and thank you for making time to join today we really appreciate it. So to airy is also in a unique position and that she's the executive director and the board chair woman for sisters need a place which is a nonprofit that provides advocacy and support primarily for Muslim women but all women in crisis are welcome and their acronym is snap and snap offers what they call sisterhood education and economic empowerment when sisters are vulnerable. To airy studied criminal justice at Metro State University and she holds an associate's degree in criminal justice and corrections from Minneapolis community and technical college. She's a former board chair for rise which is reviving the Islamic sisterhood for empowerment, and she's done a variety of volunteer work for nonprofits during the past 18 years, including cooking for faith based organizations. To airy has three children and two grandchildren, and she didn't want me to leave out her two grand pets. So welcome to airy.  Okay, I'm not sure if to airy actually got disconnected she was on earlier, I know. You know what, I think we might go ahead and move on to event if that's okay. Oh, here she is she's back. She's back. Great. Let's just give her a few seconds to connect and everybody can just roll their shoulders or wiggle in there. Just for a little scratch to airy welcome. I want to invite you to unmute and I just finished your introduction and if you'd like to say a little about sisters need a place that'd be great. So sorry, my computer completely died on me so I was scrambling to get back to you guys so I apologize. Hi, my name is to airy I am the director of our organization, our mission. Sorry, I told Becky I'm really camera shy so I'm stepping out. To do this, just bear with me. Our mission is to foster sisterhood with those in mind for self sustaining develop. And we work with sisters in vulnerable situation. A lot of our work with repeating women who suffer a few low income women and right now, our focus is reestablishing our transitional housing, which is what we are known for. We were established in 1999 and our founder was a bit and realize that there are not a lot of resources. And he founded our organization on that date, along with a couple other Muslim sisters.  We are like I was explained earlier reestablishing our transitional housing. In March of 2018, we saw a greater need to our transitional housing to affordable. So that's what we have been doing the last. Since COVID has come upon us, the rise in domestic abuse has skyrocketed and. But we've had a lot of interest and calls in regards to shelter so we are now about to do that. We're in the process of getting our house together. As we speak, but right now we're also in Ramadan. So we have a campaign or we're looking to rate $75,000 to put towards our house. Okay, thank you for introducing me. Okay, just so I make sure I understand your organization. Do you do a lot of education is that kind of the main thing you do because you don't. You don't yet provide shelter for people. So is that the main service or what is the main service. We at this point we are resourcing out we collaborate with a couple of organizations that are providing shelter. And so when we do receive those five calls we do refer out we do a lot of education. We have a program called our women's sister circle. Where we provide education in regards to being married and. There's a lot of sisters or Muslim women that have not been married and don't know what to expect. So our goal is to help them understand an expectation in that regard, and that can be from anything. Okay. All right. Great. I think I got a good understanding. Thank you. So if we were to make a video what kind of problem or marketing goal do you have that's relevant right now I know you mentioned that you're trying to raise $75,000 is do you want to focus on that or is there anything else you wanted. Well, right now that is our main focus is reestablishing our third owner be for years of dormant and a lot of people bet that our presentation was closed. And so my goal is to reestablish our relationship with our donors, and so that we can implement more program in the organization and to better staff are transitional how back at questions. Okay, your current donor so it sounds like yeah you're trying to reinvigorate the relationship with them. I know donors can be very broad but do you see like a general kind of demographic or audience or shared values that is within your donor base. Good question. We initially need to work more with, they are middle class donors, and what we want to do is we want to create a sustainable income. It's far at what I think where they will donate month and in the end it seems like they're not really donating a lot but in by the end of the year they know donated quite a bit. Mm hmm. Okay. That makes sense. I had an idea what was it to reinvigorate the relationships. It sounds like probably getting across just the new things that you're working towards would be important. I mean, it's changed with the monthly donation like how could a video play into that. What I know sometimes people like breakdown statistics like this money goes this far for this or a portion of your money goes to this and this so that might be just a helpful way to frame it to remind people about you need that money each month not just a one time thing. But also just a general awareness of what you are doing would be a good direction to take. Do any of those sound interesting to you or that? Actually, I mean, we can farther. Yeah, it's really funny when Becky asked me to this probably over sharing sorry for the panel I was explaining to her. I've been trying to build the courage to do a video even just like for our social media. I'm really a behind the scenes person ends but I find it highly effective and I know it's really videos versus doing mass mail email send out like that. Yeah, so I feel like I work a lot with people who are like apprehensive to get on camera so maybe we could just talk about that part of it.  It's just a lot of pressure and so what I love about myself getting on camera is that I know I'm going to edit it after and it's not going to have to be perfect. I can like mess up a sentence and start over and there's just a lot less pressure to like get everything across and people will redo have a one minute long video and then they mess up like one word and got to start over. So I feel like that's the beauty of learning some basic editing is that there's less pressure to perform and be perfect, but I also if you're not comfortable getting on camera. I'd say just starting out with recording yourself and not intending to post it can be a good practice just because like lifting up your phone and talking to it is it feels weird. It doesn't feel weird to me anymore because I've done it so much, but at the beginning it's just it feels awkward it feels unnatural. So the more if you can just do that like once a day for two minutes and just talk about anything and mess up and not care, then I think that's going to be a really good practice just to start getting you more comfortable. Let's talk to your the raising awareness. I think if you want to take like a social media approach. I think TikTok would probably be a good platform or something like this, and just trying to get even just like three videos a week short videos of you. Educational videos can be a great thing to go on TikTok. I don't think all videos have to be like super fun and flashy and bouncy like they can I follow lots of pages that just like grow my mind so I think going in the direction of educating people on these issues will help make them feel comfortable if they want to reach out to you and get services in person. And since it is such personal issues I think it's very important to show that you're someone that's not scary to talk to and you're not going to be judging them so showing you're more like gentle personality I think would be just an important piece of making any kind of video is that you're showing people how approachable you are. Yeah, how's that sound. I feel like I just stumbled through the whole everything you just said is what I just did. But it's okay because it's helping me to be. Yeah, sorry. This is Becky again I just want to give another two second commercial for snap which is one of the really valuable things that I think snap does is works as a connector between the Muslim community and particularly the African refugee and immigrant Muslim communities and mainstream organizations, primarily in the twin cities that work on housing and financial literacy and emergency food and so many other meet so many needs. So I think that's a message that's important for your video to areas that will play that connector role that is so important for people who might not ordinarily outreach those mainstream organizations. Yeah. Thank you again for being here we really appreciate it. Thank you for having me. Thank you for getting on to area. Okay. And so who's next event event. Yeah, and I'm sorry my video is being slow about the move on but it looks like it just did it is my pleasure to introduce event and event had an earlier meeting but then joined early so I apologize for taking you last, but that uses she and her pronouns. She's the executive director of support within reach which is located in Bemidji, Minnesota, but provides advocacy for victims of sexual violence and trafficking in a 16 county region in Northwest Minnesota. And she is a graduate of Arizona State University. She formerly worked in behavioral health at the Oasis behavioral health hospital and a new services for the am I pronouncing this right I'm sorry is it Gila River Indian Community. Say it again. Gila. Gila. Thank you. I'm so sorry. Also in Arizona and she's a mother of four, a public speaker, a writer and comedian. Welcome event. Ah, thank you all for having me. Thanks for the introduction. A little bit about support within reach. I've only been here from Arizona since last January so with that there is a lot of changes cover was happening. But our mission is to reduce the impact and harm of sexual violence in the communities we serve. We have 21 staff. We have six off six main offices with three actual three college offices included that we added last year when I started. We were providing support for survivors of sexual violence and prevention education to the community. We typically work off of four different platforms. One of them is our victims and support advocacy services, which includes our support groups 24 hour crisis line, which we have two different crisis line numbers that you can connect for six different counties. We have one that covers Bell Trammy cast Hubbard and clear water, and then the other number covers Aiken and itasca counties but we typically get calls across the states and we also get calls from other states with North Dakota being so close to us we happen to get calls from them as well. And because we are a sexual violence resource center, we always make those connections so we're 365 days a year open and we typically work through a volunteer program which they actually answer after hours call right. We have our one to one peer counseling follow up and support medical company meant so some of the advocacy stuff. And then we also do a prevention and education awareness programs. So we do community awareness which we just go on to the community provide presentations on every aspect of sexual violence human trafficking. We do receive our safe harbor grant for safe harbor regional navigator grant, which actually covers the 15 of the 16 counties we oversee. So we have a large reach, but through our safe harbor network we're connected throughout the whole state of Minnesota with resources that we can provide and give referrals to we work with different age groups from preschool all the way up to high school awareness programs and with us having our on campus college offices we've been doing a lot of work with the college campuses as well. So we believe one of the panelists had mentioned our take back the night event that they're partnering with us the with some other partnering agencies. We do have our systems change program which is our it consists of our sexual we call it a smart teams. And so for the county is the smart. And what we do is we worked with we typically work with various partners within the community from law enforcement, hospital staff legal staff and the education sector tribally affiliated and non tribally affiliated entities, and we all work together just bouncing off of each other. We talked to the cases and how we can just be more cohesive. And I think the biggest thing as we're we're talking was, I'm actually, I, I introduced all of our social media stuff to our staff so we've been really pushing it. So if you look on our website, it's a mess, but we, we don't know so I introduced the whole idea of using because I was like, Oh, they have this really cool editing software. And so I'm actually in the process of saying a thank you for because we had karaoke for a cause last week. And so we're trying to put something together, but I think it's really good for people to know every aspect of our organization because it's so large. You can dense that and I can talk but I think pictures say a lot and just to hear what's going on. So this has been really awesome and I would love to connect more as far as how we can work on creating something to let people know who support within reaches and our reach, how we can have people how to get in contact with us, where our offices are located, just the basic stuff. And yeah, so hopefully I didn't talk too much if I can go on and on. But yeah. So for this exercises there. Do you want to talk more about that tick tock side of it or is there one problem or like marketing goal that you have recently that you want to talk about the possibility of a video for So I think the biggest one is just like how do we do like market like what we do and because we are a nonprofit and we don't charge for any of our services. And so we're grant funded, but yet there's a lot like with the cost of living increases and everything. We're doing more in the community, but we still get the same amount of funds. And so how do you do more. How do you make that dollar stretch. And I think just letting people know all of the things that we do that then in return to get them like to get our donor platform to increase COVID, we did not we weren't able to do any sort of fundraising, because most of the stuff that was being done was very in close proximity and so now we're getting back to there. We have to try to make up for what we didn't what we did in our spring again. But we still we didn't close our doors. We kept providing our services and like looking at the statistics for different counties, seeing how how many participants like that client related contacts like we had over 1500 for one county for 2021 and providing over 1000 services. It just it shows like we're out there we're in the community we're doing stuff. But we need, I don't know, I guess make it appealing for donors like for people to know every aspect of the organization if that makes sense. Okay. Yeah. So for existing donors or to get new donors. No donors because we do get we have some people that they are very involved with the organization. And those are like friends that would be know that they're coming in. So those are typically allocated for different spaces, but like when we're trying to expand our outreach like to be more involved with the school, the schools are on a very tight budget so they can't provide additional funding to support what we're trying to do. So if we're wanting to raise more awareness and have more material so like just looking at the Midget High School, they have 1700 students. Okay, how do we get materials to 1700 students out of nowhere. And that's just one school of the many counties that we would potentially provide services to. So if we're wanting to do more outreach, we have to find those funding sources to give them the best possible outreach that we can do. And a lot of times people need those materials and materials cost. Okay, so I'm thinking a couple different directions. So if we want to do find like smaller donors and not necessarily try to find like those big donors I think tick tock would be a good platform to start to gather that kind of audience that could make more regular small donations. But also you said you feel like you need more awareness of all the things that you do. And generally, I don't think that you could only make tick tocks about we do this and we do this I think you might need to find some kind of tie in and then have your call to action or just sprinkle in some videos about what you do. So things that might ideas for videos that might attract a more wide audience. So that later you can show them the more like specific things that you do would be like educational videos about just like bringing awareness to the issues that you help address. And also just talking about the kinds of ways that you've already transformed the community and help people try to think beyond educational. What would be a good one to do, but when you do the awareness videos, I think you could plan out ahead of time just what exactly are the series that you need to. Or what pinpoint all the awareness issues that you have and then try to figure out some kind of format of like, how could we make 10 videos, all within one format of awareness so starting off with the same, like, attention getter and then having the same like awareness meet in it and just figuring out like how can you make it easier for yourself to make 10 videos where they're not all super different within a theme. And I think that would be a good start and just generally that's a good idea with any social media videos is try to figure out how can you make it more like repeatable. So you're doing less work for each video but it looks like Becky needs me to wrap this one up. So thanks so much for talking with me was that was any of that helpful for you. I was most definitely helpful and I will be reaching out to you. Great. Okay, Becky, what's next do we do a Q&A. Yes, we just wanted to open it up to make sure that folks could get their questions answered and I want to invite a vet and to airy if you want to pop an email address or some other type of contact in the chat box if any of the participants want to reach out to you. Please feel free to do that. I apologize for not thinking to suggest that when Chris was still on the call, but at this time we're opening it to all of the participants for any general Q&A that you have, and I'm going to take down the video for just a moment, and then I'll share it again. Okay, I also have a Q&A screen on my, my PowerPoint if you want me to put that up. You're welcome to if you'd like absolutely. I just do do see that we had a question already that was earlier. Let me find that again. Okay, here was it audio something audio related. I think it was just how do I oh here how are you recording audio with your clients. So when I am working with people remotely, which I do, most of my shoots are remote like I'm helping people film with their phones when I'm not in the area. But for most videos, like with the one that you saw with the church with Bethel, I was on a zoom call with them and they had set up their phone they sent me like a recording of just so I can see the framing and make sure I can see how the audio sounds, and then I interview them just through zoom. So that's how I get like the interview audio. I definitely have like recommendations for people when they want to increase the quality of their audio a lot of people will buy can be like $20 like a little mic you attach it you'll see it like on the news and stuff you attach a little microphone here and plug it into your phone and that greatly increases the quality because you're not going to get all the echos. And then you can have your phone farther away without decreasing the quality so I think that's the main recommendation I have your name of that Mike Shayna. The long name is lavalier Mike it's or just la v Mike. That's what you want to start. Oh here's Q&A. Okay, let's see did we get other questions. Are people with strong video creation abilities born or do they develop the skill over time. I wish I could show you the first video I've ever made. I think that would answer your question. You definitely got to develop it over time I think it's like any art skill really I feel like what can set people apart after a certain point is just attention to detail, and just trying to constantly improve that's how you're going to get better is making like a very conscious effort to try to be better with each video. But there's, I even though I got a degree in communication I took some video courses through college. I feel like most of what I learned was just through researching on my own. Okay, is there any other questions that I missed. I don't think I see any for her. Does anybody want to unmute themselves and just ask Shayna their question. Hi, I do. This is Patty. We in the region northeastern Minnesota there's over $5 million in scholarship funds available from various foundations in the region. And there's a big hang up that high school students have thinking that scholarships are just for the top students. They're not for a student like me who may have a 2.5 and is going off to locational school. Also, students really lack the confidence thinking that they would get it they say I'm not going to get it so I'm not going to apply. So if we were to develop a region wide message if the big five foundations got together. What, how would you approach that and what would be your message. Sure, my first thought is that I think it would be great for these kids to hear it from people who basically did what you want them to be doing so kids who had a lower GPA or going to a smaller school. I think that just will very literally show them that it's possible and squash that idea. But generally, I think, beyond those kinds of stories just talking about trying to inspire them what a scholarship can do for them and how it can increase their opportunities or save the money. I think it'll be a big part and just getting them excited about applying to scholarships because just from when I was in college like I did have that feeling that everyone's applying for these I'm not going to get it I'm not even going to try so I think just showing how or even showing stats of like the percent chance even that might I don't know if that would help if it is like a very small chance that they'll get it, but just any kind of content, talking about how people have done it before in their similar situations is going to be helpful. I think, especially with that demographic because even though I say that there's a very wide range of people on TikTok, it's still like the heaviest part is like the people in like high school and young adults. So I think that would be a great platform to make this kind of content and just start spreading awareness about that. Would you would you need like an influencer I've been told that with TikTok, especially with our scholarship which is math and science based that we would almost need an influencer on TikTok to develop a follow we and we're just region wide we don't need we just need a local presence here. Yeah. I'm sure that having influencers would help. I don't think that it's ever 100% necessary. I think a lot of people just can do it organically without any paid posts. It's just going to be take more time when you're not going to be putting in any money in that way into it and just be slower. But I do. I, he must have graduated or something but I know there's probably going to be influencers who are from like the kind of colleges that you'd want to be targeting so that could be definitely a strong way to reach that kind of audience. I guess the issue might come from just that those influencers aren't going to have the story of getting the scholarship that you want. I think they could be a part of the strategy but not the entire thing. Yeah, and Becky just put something in the chat you would like to recruit silver youth from the area schools to help you reach other youth via TikTok videos on school websites so if the school websites would post them that might be a really good strategy. We've done the other of talking about the benefits of getting the scholarships and so on. We, I think we've done a really good job with that and we've got teachers and school counselors, advocating for these scholarships and still, you can't lead a horse. You can lead a horse to water but you can't make them drink seems to be that lack of confidence in each individual that I'm not going to get it syndrome, and that's a big hang up. Yeah, no I can see that a similar problem I heard about recently was with just like community resources and other resources within college for students like the issue is people think oh I don't I want to save that for someone who really needs it. I don't need it bad enough to apply for it but if usually if you're thinking that maybe I should do it let's say for someone else that means that you're the exact person that should be applying for it. And just because you don't want people, you need the funding to get used and if people aren't going to be applying for it and they don't know that the need is there. So I think getting those stories out about how it is possible to get these scholarships and the kind of people that they are meant for. I think that would be a big part of it just increasing the how relatable it is to them likes. They are the type of person that should be applying. Thank you. Thank you for your questions Patty those are good ones so Shayna may I take back the screen again I want to open it up at this point. All of the participants to do their one minute announcements because one of the goals of tech soup is community building. I'd like to leave some time in these tech soup connect events for people to share announcements. I actually want to start with event event. Do you want to give a plug for your 5k that's coming up this month. Okay, no we actually, we have it's our, it's our amazing race support of style. Oh, yeah. Sharon yeah I got scared when you said 5k. Like no. Sorry. No awesome. Yeah we have we're actually looking for community involvement it's actually going to be an imaging. So if you're in or around the area and you're wanting to participate. You can go on your website or even go on our Facebook page just type support within reach, and you can register a team that's on event bright and that you can get registered for that it's for a great cause it's going to be April 30 from 9am to hopefully hoping to close it down by 1pm that day. It's on a Saturday so even if you're wanting to travel and do something fun with the group. You're more than welcome to get registered and it all goes for a good cause I talked about some of the stuff that we have going on and then our other biggest thing is our take back the night event April 21 that is going to be a hops and Memorial Union at a Midget State University. It is both it is a free event so come out support survivors and just have a great time and so community collaborative. If you need to contact me for any other reason or you'd like to talk more. My information is in the chat, and I always answer that that's excellent so anybody else who'd like to make an announcement about your organization. Something you've got coming up something you want us to know some kind of a change in services anything you'd like to share. This is ahead. Okay, I was just going to say snap have a fundraiser if tar coming up on April 22. For those that are interested will be doing it at the traditional housing spot so that folks can what needs to be done, and what we the changes that we've made and the accepting donations at that time as well. My information also is in the chat. If you have any questions my number and my email. Thank you so much go ahead Patty. Yeah, I'm with the Allworth Memorial Foundation. We just went through a process of reviewing applicants and 76 students in the north land will be granted 20 each $20,000 scholarship to help them need for college to pursue a bachelor's in a stem career degree. And there's a lot more kids out there that could benefit from this scholarship and those are the kids we want to pull into thinking hey I could win this scholarship to. And so that's our application is from November one until January 15 then you must be high school senior to apply. And I'll put our website in the chat. Thank you and Patty, if you haven't already if you're comfortable sharing your email so that anyone can connect with you easily. Anybody else is it Rami or Romi I'm sorry I have all the long vows how do you pronounce your name. Hey very good and Romi short rosemary. Okay. Yeah, no I'm involved in a really exciting nonprofit project and it involves the monk community, our Chinese community, gardening, public art and intercultural understanding basically we're putting a China garden over at Lake Phalan and it's very exciting so if anybody is at all interested in that dimensional project, get in touch with me I'll put my email in the chat. We're starting phase two design and we need people who are really interested in making this public art be what they want it to be. Thank you so much. Do you else want to share an announcement with the group something about your organization it can be an event it can be a service it can be something upcoming that you think others would be interested in. Go ahead and unmute and share if you'd like to. Hi. So one of the things that we're trying to do is to do a meet and greet on Facebook. So we're going to be doing that Facebook live on the 7th of May. Bring a cup of tea sit down. We're going to ask a question so it's going to be me the executive director with some of our youth readers, so we'll put it together that event. Mid April will put that event together. So share that with other people and ask a question and get to know us. Thank you. Will you put that in the chat box so people know how to join and also Victoria is with legacy family center, which is serving again African refugees and immigrants primarily in the Brooklyn Park community so thank you for sharing that Victoria. Who else would like to share an event. This is Mary and then cura. There is a lot of federal money that's going to be released in the next year or two for digital equity efforts. And if anyone has a topic around that that you'd like to hear about, would you please get in touch with me. And I'm putting some thoughts together on a future program event so that we can leverage those dollars for our communities. Thank you. Okay, so I am going to go back to our presentation I know we're over time here and I assume that those of you who need to leave will I just want to again welcome you to get involved with the chapter but also particularly to check out the tech soup. Donated and discounted products so you can see on the screen there are lots of different types of products both software and hardware that tech soup can get you low cost subscriptions to and discounted versions of. TechSoup and they carry a lot of different brands so they're the intermediary certifying nonprofits for a number of different types of products in organizations. And then you can see some of again the savings that you would realize and I just want to say you're leaving money on the table if you don't currently get stuff through tech soup. All right end of that commercial I just want to say that tech soup connect is the educational arm of tech soup. And what they are trying to do is build community and bring nonprofits together to learn and share together. And so I just want to say they also have some forums for help that are available and I hope that you all feel free to check those out. And I hope that you feel free to connect with tech soup events and join the Minnesota and the Dakotas chapter or any other chapter of your choice. And we welcome volunteers I just want everybody to know that so if you'd like to be part of the organizing team that's great. And you again will get the slides from this presentation afterwards. And I just want to say me quits and thank you we greatly appreciate you being here. We really appreciate having you here today and special thanks to Shayna and Chris and event and to airy. Thank you so much for being here today.


Welcome to The Journey. Today we'll be talking about seven competitive pricing strategies to make a profit. Make that money. Choo-choo. So when it comes to pricing a product, there's a lot more to it than just slapping on a price tag, right? So there are about 1.3 million e-commerce websites in North America alone, and then in the world, excluding China, there's two to three million. So that's some stiff competition. So pricing your products is not an exact science. It's not even an art form.  So here are seven competitive pricing strategies for your products. So number one is know your local competition.  And not only even if you are an e-commerce website, people love to shop local, so you need to see those local prices so you know how to price accordingly. Exactly. 50% of consumers say they would rather buy in person, and of those that buy in person, 80% still go online to compare those online prices to make sure they get in the best deal. And that brings us to our next point. Understand the online market.  So the next thing to consider is what do you wanna be known for? Do you wanna be known for the lowest price or the best quality, but maybe at a more higher price point? Yeah, actually only 2.4% of online consumer visits actually converted into a sale. So I know for me, whenever I'm online shopping, right, I'll add all of these items into my shopping cart and then I get preoccupied with something and I end up leaving all of that and I don't end up buying it most of the time. And I totally forget about it. So it's really important to know what sets you apart and then really use that to develop your pricing strategy. Next is to assess your costs. Now there's two major types of costs you have fixed and you have variable. Now fixed are those things that are not gonna change no matter what you do with pricing your product. You have to pay a certain amount for your employees or you have to pay for hosting fees or your lease to your building. You need to figure out what those are and then you'll be able to afterwards know how much you need to price your product. And your variable costs are your costs that change based on different production or sales value. So you also have some things that vary by season. Say you're an ice cream store and in the summer of course you're going to be selling like crazy but in the winter in your area you may not sell too much. So you may have to adjust your pricing depending on that time of year. So bottom line, you need to know how much it's gonna cost to run your business and price your products accordingly. That way you can definitely make sure you're sustaining and maximizing your profits. So the next strategy is to determine your profit margin. So your profit margin is the percent of revenue you make on each unit after deducting those fixed and variable costs for each product. Say your product costs $80 to your consumer. After you deduct how much it costs you to make it, let's say $60, then that means that you've netted $20 which is a 25% profit margin. Now keep in mind these profit margins definitely vary based on different industries. Exactly, everyone's not gonna have a 25% profit margin. That will be ideal. However, for instance, the clothing industry, it can range from four to 13% based on the data that's out there. The next strategy is A-B testing. So if you wanna try out a few different pricing strategies and see which one works best, you can actually test them out both at the same time. And there are many pricing models that you can choose from and we're gonna give you some examples. First, pricing at a premium. Pricing your product higher than all of your competitors and seeing if you're actually able to justify that in comparison to what's out there in the market. Yeah, and with those higher prices, you have to create a perception of value for your customers. So I like to think of this with like high quality makeup lines, right? So not only does your makeup have to be high quality but the packaging, you're gonna get a glass bottle rather than a plastic one. So really creating that illusion of a high quality product. And opposed to that, it's penetration pricing. Say you have a hot new item that is just new to the marketplace, you can see if you could price it a little bit lower and get a lot of attention around that product. So that's really good for introductory specials, right? For grand openings, for a limited time, we're gonna be giving 20% off. The next thing you could try is economy pricing. So this is typically kind of difficult for smaller businesses, but essentially it's lowering your prices to really attract and appeal to that budget conscious shopper. Like me, you could think of this as if you're going to Walmart, you see a lot of the deals, but if you go to Whole Foods, it's a higher quality at the same time, you might wanna think of it as spending your whole check. Next is price skimming. It's a new unique product and you initially set your price high. However, when you have either competitors coming in with the same type of product or interest isn't there where it used to be, you start to slowly decrease the price. Yeah, this happened with paper straws, right? So once everyone wanted to start saving the turtles, first there was a company that only sold the paper straws. They could really dominate that market and set that price. But then once all these other competitors started entering the market, you can buy a metal straw now. You can buy all these different types of straws. So no longer do they have that control and you have to kind of lower your price to work with your competitors. Another option is psychology pricing. So this is when you're really appealing to the emotions of a shopper by creating this illusion of a really great deal. So instead of paying for something, say $100, they'll price it at 99. You save a dollar and it doesn't really seem that much, but when my emotions are involved, a dollar is a lot. And last is bundle pricing. You set your prices lower when people buy more things. So this would be like buy two, get one free. So if you were originally just planning on buying one, all of a sudden now you're buying two so you can get that third one for free. And it makes people think that they're saving some money. However, they are paying a little bit more and you are getting the benefit for selling it as a bundle. And it's a really great opportunity for if a product isn't selling well to sell more of it. So if jelly's not selling well, hey, buy this peanut butter, get jelly for free. There you go. Peanut butter jelly time. Now it's important to recognize the downfalls of underpricing. So when you set the lowest possible price, you're really diminishing the profit margin that you're able to make. Yeah, for instance, movie pass. It was awesome when it came out. You could see unlimited movies one a day. And then unfortunately when they priced it so low that they couldn't keep up with it, certain people couldn't use it anymore. This one really cuts Samdeep. This also doesn't leave any room for possible discounts or adjustments. So think about if you wanna run a Black Friday special, right, but you're already offering the lowest possible price and you can't offer that discount. So the last strategy is consistently review your pricing. You can't just set it and forget it. You have to make sure that you're staying on top of this. Yeah, you can actually set scheduled times for you to review and update your pricing strategies like once every quarter. And there's also some unscheduled times when you wanna review your prices. For example, if your costs change. And also what if the economy changes? Or if your competitors change their prices. Another, if you're launching a new product. Or if you're entering a new market or vertical.  For instance, back when Popeyes came out with that chicken sandwich and they sold out, whenever they thought to bring it back in, they could potentially increase their price. Because so many people wanted it. So there you have it. There's seven competitive pricing strategies that you can use to make that money. And be sure to like, comment and subscribe to our channel. And ring the bell so you're notified when we have fresh new content. Thanks for watching. This is The Journey. See you next time.


What's going on everyone Sam here late in sports cards. We are ripping 21 panini immaculate football hobby six-box case break Number 59 random division style. Let's see what we got here guys Here's your results as always you can find these on the website under the results tab as well as the link That's in chat. Good luck everyone. Let's pull some fire. Let's do it. This is the main event of the night in my opinion We can get one one oh one. Yeah. Oh, absolutely. I want a huge RPA Something crazy man. There's got to be some some nuttiness in here Pulled up last I did one box of this on ten box Tuesday pulled an ETN one-to-one Nike swoosh RPA There's stuff in here man. This is 21 right? This is 21. Yes. It was rookie. Yeah. Oh I mean, I'm trash if I don't clearly What'd you say that's again, that's a parent. Yeah, okay Obvious at this point. Yeah, I'm just playing Sam Little bit a little bit kind of kind of getting happy empty Here we go We've got NFC West Marshall Falk to 75 We've got going to the AFC West 44 out of 81 Tim Brown Timmy brown. Oh, wait, no player one. Was that the This is kind of disgusting We've got going to James A and the NFC North nine out of 15 how about a Justin Field Boom Let's go. I'd say Yeah, probably not this next one you can make this next one's nasty We've got going to Troy D with the AFC East How about a shadow box signatures one out of 75? Jalen waddle Boom, let's go, baby Heck, yeah, that's awesome, dude. Nice Jalen Full waddle sig to Probably should have waddle Shona, honestly, yeah Come over here Nice one there. We'll get this in a mag for you Troy. Congrats, buddy We've got 85 out of 99 on the RPA. That is gonna be D'Ami Brown going to the NFC East Neil B. Congrats, Neil. That is an eBay one of one as well 175 easy eBay 101 Nice D'Ami Brown This is kind of cool. Actually, I haven't seen this before Need a waddle If I've only I've done the waddle on this channel once and it was when I hit a shield So if we hit another waddle shield, I will get up and do the waddle We've got that is numbered eight out of a hundred Vaunted great Steve Largent going to the Seahawks Nice one there NFC West Adam M. Congrats, Adam Yeah, that that's ours not ours, but one that we pulled years ago. Yes Nice one there Got an empty empty. We're on the box, too What are you doing? Throwing top loaders all over the ground Where are you going? It was just launching top-loaders launching top-loaders like it's his job It's just getting mad over there You just see all of a sudden you just see top-loaders going across the camera. Oh, yeah, absolutely We're getting much we got a redemption a couple big names are redemptions in this That is 23 out of 75 Miles Sanders for the NFC East Got going back to the NFC East nasty patch right here 16 out of 23 Zeke Elliott nice one there for the Cowboys player worn NFC East that is Neil B. Congrats Neil nice Zeke next up NFC North 24 out of 25 we've got Eric Stokes This is a map pretty big card if it's what I think it's number two Yeah Nice one there NFC East Let me take a look really quick You do for sure. Yeah Okay, not as low as I thought it was gonna be still nasty We've got a maculate rookie. I black Jersey gold That is Justin field boom There we go NFC North James a congrats buddy that will be either number to 25 or 20 I thought it was 10. I'm still very solid. We'll take that in the week Grats in the fields Let's go into the NFC East or North NFC North Next up. We've got Jerry Judy one out of 99 patch Jersey patch auto Nice one there for the Broncos AFC West Ryan s congrats Ryan eBay one of one and then we've got going to the AFC North Rookie patch autograph on the redemption Pat Friar muth congrats Adam L On the Friar mute that will be numbered to 99.  Nice one there buddy empty empty Still got four boxes to go here not even halfway through which is awesome. I'm a basketball comes out soon That's gonna be fun man the patches in there are nuts Like they do the that's where the nameplate nobility comes from and they're like game use like the letters from the back of the Jersey Yeah, those are so nasty disgusting I'm trying to think what it's like oh That's cool Disgusting that's going to Troy D One of one Zach Wilson helmet patch Bo let's go baby.  Look at that. Look at how thick that is Like a button yeah, and then you point to your chin. I'm like, oh, yeah chin strap. Oh That's so sick. What do we put it in? You can probably get in a 360. Okay, I think It's a little awkward looking that is so insane dude so insane I've never seen that that's and that's unbelievable. I've never seen that either.  We've got that's gonna be Uh DK Metcalf 70 out of 75 Not gonna work No, wow, um, I would just put it in a slider box probably then yeah Maybe That's kind of wild actually feel black finite one of one so bts a five for for 90k holy cow We've got going to the NFC north cold commit nine out of 25 on the Jersey car Second-year cold commit. So I'm there for the NFC north We've got Anthony C in the NFC south joining the fun. That's gonna be Mike I'll stop 47 out of 99 for the buccaneers. So this is way too big Might be the way to go honestly try it and try it in one of these smaller slider boxes see if that works, but if not Then we've got next up 15 out of 99 Tylen Wallace 15 out of 99 for the Ravens afc north nice one there. I'm so pumped for the World Cup tomorrow That's such a crazy car and Then we've got redemption also going to the afc north Immaculate rookie shadow box signatures Rashad Bateman There you go Adam L back-to-back cards Congrats, buddy Good on that one perfect I mean you put like it's not gonna move around right I Mean it's gonna move a little side to side, but I can't do anything I was gonna say you can't really put a filler on there Because that that button is like right right up the top. Yeah Not doing that card is wild One more boxes Where does Taiwan Wallace world he ever fit up your offense? He plays like the slot a little bit. Oh This is nasty, dude. This is really nasty. We've got number two of five How about a Joe burrow nice one there afc north Adam? Congrats, buddy. Nice burrow. That's gonna be rookie Jersey Going to the NFC East Cadarius Tony nice one there clearly Immaculate. Yeah, it's not really moving too bad No, I mean moving at all that gets packaged. Well, I mean it's fine Uh first auto 10 out of 99 that is quitty pay going to the AFC South is next card and singing to That's so sick. That's so nasty. You can get a mag for the next one Nice one there. We've got Neil B NFC East seven out of ten Dak Prescott Boom part of the tea and Prescott That is so sick, dude Seven out of ten on the deck Did I Mac is so much fun to rip Nice one there. We'll get that into a mag for you, Neil We've got another nice one here NFC West Adam M How about Eric Dickerson 46 out of 99 Nice one there on the pro football Hall of Fame signatures. It's next one's nasty, too Next one. We'll need a mag as well probably 130 I think Nice Eric Dickerson Then we've got going to the AFC South that is Scott app 23 out of 25 Davis Mills RPA Boom, let's go, baby Another nasty hit right there congrats Scott three collared Davis Mills Mills mafia meek Mills long neck Put that into a mag for you as well congrats Scott empty empty held actually We've got a To a tag of I loa four out of five to go with the other 2020 quarterback also numbered to five this one going to the AFC East We've got six out of ten Jalen Darden Two-color three-color patch for the NFC South Grats on that one Got 37 out of 92 on the Jersey number. That's gonna be James Harrison AFC North congrats on that player worn James Harrison It's true. Honestly John Who's got a shot the MVP? I think it's her to is right now though got 18 Out of 25 Amir Smith Marseille That's going to the NFC North congrats on that one the North The gold eye black sig so this is the fields that we pulled right here to be the same thing Congrats NFC North James A again We've got 45 out of 99. That's gonna be make-up. It's Patrick Congrats AFC North Unrealded We've got going back to the AFC South with Scott 57 out of 99 Trevor Lawrence boom True RPA out of iMac There we go.  All right last a box of the night guys. Good luck everybody Let's see what we got Come on, baby Let's see something big dude. What? I know That's so weird. Look at this another 2020 draft pick Numbered to five this time. It's chase young three of five. So we have to a burrow and now chase young A lot of five. That's kind of weird. Yeah Nice one there Congrats NFC East We've got Brandon Iac that's 18 out of 25 on the two-colored patch for the NFC West Congrats Adam M with the AFC West next up we've got Zeke Elliott another one Player worn patch eight out of 25 Congrats NFC East. I believe that's Neil B. Yes, Neil B Nice one Neil Got next one's going to the AFC East 16 out of 99 15 out of 99 a Vinny test of her day nice one there for the AFC East Kind of looks like them. Let me double-check what this will be number two. All right, so this this is interesting actually Yeah, this is Hold on. Yeah, so this will be number to 18 Going to the NFC West The Screech Dwayne Eskridge Premium patch rookie autograph premium edition a lot of premium in that for some reason AFC West Nice one there the scridge going to the NFC West Adam M Yeah, I appreciate that toss. Oh, yeah I mean we like Especially if it's something out of our control like we always want to give you guys the best shot to get it Replaced if you're interested, you know, especially if it's a car that big, you know Shouldn't be something damaged to begin with Another nice one here get a Mac for this one too. Yeah, that's who I think it is AFC East 89 out of 99 a Jalen waddle Boom Two color three color another waddle That is so awesome, man. What a case this was of iMac holy cow Get that into a Mac for you again. IFC East is Troy D All right guys, let's do a quick recap here start with our patches Got Zeke Elliott Brandon Ayak James Harrison Jalen Darden Cole Comet Zeke Elliott Justin Fields a 15 on the clubs. That's kind of nasty. I forgot about that and Tim Brown Got our non-mag cards That is Scridge Vinny Testa Verde Minka Fitzpatrick Amir Smith Marseille Eric Dickerson, that's nasty great say on that one Quiddipay Mike I'll stop Rashad Bateman Tylen Wallace Pat Friarman Jerry Judy Eric Stokes Steve Largent and D'Amie Brown We had one-of-one Zach Wilson on the helmet patch Crazy card man crazy card and then our mag card see how we want to do this here Justin Fields rookie iBlack jersey gold to 25 NFC North Nice one there We had a Jalen waddle 89 out of 99 on the dual jersey auto dual patch auto I should say Nasty Jalen waddle one out of 75 shadow box signatures AFC East We had a disgusting Dak Prescott 7 out of 10 Going to the NFC East Great card right there as well We had 23 out of 25 Davis Mills Mills mafia for the Texans Three colored patch auto AFC South and then hit of the break 57 out of 99 Trevor Lawrence True RPA for the Jaguars and the AFC South Congrats again Scott F That'll do it for the break guys. Thanks again for the fill. Um, that'll do it for tonight


In the finale, mother kills this hooded figure that was carrying on Neanderthal's skull. And so should we assume that this is a different hooded figure from the one that we met when Marcus found those tarot cards or could they potentially be the same person? They could potentially be the same person. You could potentially imagine that, the hooded figure whose lair that Marcus finds, he also discovers that that said figure was watching the settlement, watching mother and father. Right, he saw that makeshift map he put together. Right, exactly. And so he did obviously have some interest in that family and may have even followed mother after that point. And in essence, it was trying to communicate something to her, which you could imagine either to be maybe even a warning, so to speak, of some kind. So yes, there's a good possibility that they're one of the same. And that creature is sort of a less devolved version of the creatures, the ones that are running around on four legs. This is of the same ilk as those creatures, but less devolved from humanity, from humankind. Gotcha, that was exactly what I was gonna ask next. So it sounds like it was basically one link in the devolutionary chain between humans and four legged creatures we've been seeing. Exactly, somehow this guy, or at least he came from a lineage who were able to kind of slow down that devolution process through whatever means they were implying there.


New details that we're learning this morning about that epic fire music festival going viral with the hashtag dumpster fire a luxury getaway Quickly spiraling into chaos in case you've been living under a rock fire festival is the infamous 2017 music festival in the Bahamas that never happened what made this so crazy was that it was a Drama-fueled spectacle with attendees posting the disaster on social media publicizing the event in real time attendees Expected luxury villas private yachts gourmet meals made by world-renowned chefs in the experience of a lifetime instead They arrived at a FEMA themed tent city with bread slices of cheese salad dressing a whole lot of tequila and Complete and total chaos the creator of the firefest Billy McFarlane is currently serving prison time for fraud since then Netflix and Hulu came out with their own dueling documentaries Revisiting the timeline of one of the biggest fails in the social media marketing world These documentaries were able to capture a snapshot of our current FOMO culture that will be relevant for decades to come I'm Christian Martin and today we'll be examining the impact of the fire festival documentaries on today's culture The dark side of social media marketing in the four lessons that you can take away and use in your own entrepreneurial journey Number one is celebrity Worship I've talked about this in my last video But celebrity and influencer endorsements have always been a part of marketing Just think Nike's Air Jordans with the age of social media using influencers to promote products has become more accessible To everyone than ever before it's one of the best ways to get your brand Quality reach and engagement now that anyone with an Instagram following is an influencer You don't have to get Michael Jordan to promote you to take advantage of this tactic now coming back to the fire festival The founders of firefest took influencer marketing to the extreme If you take some of the most beautiful and in-demand supermodels in the entire world like Bella Hadid Emily Ratatowski Kendall Jenner Elsa Haas and Giselle just to name a few and put them in one video You're guaranteed to get millions of eyes on that video now when those millions of eyes find out that They've essentially been scammed by household names. You've got the attention of mainstream culture This is one of the most fascinating things about the fire documentaries how people we know like and trust We're in on it anytime a celebrity is involved with a scam or something illegal unethical or even downright evil The public is going to perk up just think OJ Simpson committing murder Neil Armstrong's doping scandal Now these models didn't know that they were involved with a scam, but it still gets us interested How could somebody that we know like and trust a household name like Kendall Jenner be involved with something so dubious Now celebrities don't have to be involved in crimes for influencer marketing to get people interested If you're marketing a product or service, you don't have to hit up Kylie Jenner for your next endorsement But instead find smaller influencers in your niche and build a business relationship with them Most of these smaller influencers are more than happy to promote your product or service in Exchange for some free product the number two reason we're so obsessed with these documentaries as a culture is because of the feeling of superiority watching these documentaries gives us a sense of superiority because you're witnessing wealthy festival goers get Bambuzled you think to yourself. Thank God that I didn't fall for that these people expected massive fully furnished villas instead What they got was uninhabitable dome homes or maybe you had FOMO because you would have loved to have gone to the festival Only to feel relief that it end up being a dumpster fire and you didn't get duped The feeling is a guilty pleasure Millions of us enjoy the emotional spikes you get from watching these documentaries are similar to watching reality television or daytime soaps Unmarketing fact they're called soap operas because soap used to be the only advertisers on TV We get a peek into the lives of the ultra-wealthy and we often feel envious of their lavish and overindulgent lifestyle The exclusive beach parties private yachts beautiful women successful men We love to watch when their luxurious life is shattered with catfights. Oh my god Sorry guys terrible business ideas that ruin reputations or petty drama between family members I mean just look at the Kardashians sometimes the disconnect from real-world problems that the wealthy experience gives us a sense of superiority towards the ultra-wealthy Especially when the wealthy get duped it turns out that they're no better than us peasants They were all the same and that's part of the feeling that we get from these now The recent Bud Light ads are a fun example of this concept the ads make fun of snobby craft beer drinkers in position Bud Light as the every man beer is that this is a spiced honeymeat wine that I have really been into lately Another term for this is called punching up It's a way to feel superior at the expense of making fun of the ultra-wealthy or people who are ahead of you Just consider how Apple positioned their product during the Mac versus PC campaign during this time the PC was Dominating and it was the go-to for every businessman and pencil pusher out there Where's the Mac was the fun artists driven underdog people love the underdog Apple poked fun of PC users And they essentially punched up at their competition when society watches the fire documentaries It makes us all feel a little better about ourselves having not been involved and we get to punch up The number three reason we're so obsessed with these is because charisma equals trust most of the time But what do Bernie Madoff Jordan Belfort and Ted Bundy all have in common? No, they did not throw failed music festivals They also use their charisma as a weapon to seem competent and trustworthy and seduce people in With dubious reasons in the documentary we hear authentic accounts from the people that were involved with Bill and McFarland and firefest About how smart charismatic and determined Billy was now here's the problem Charisma does not equal competence as much as we think that it does convincing a client to take you on as great But you have to follow through with that commitment and deliver the results Charisma is important to build connections in network with people and it will take you very far in the business world But it can only take you so far these documentaries reveal how incompetent Billy really was he ignored expert advice The number of tickets they had sold they just couldn't physically fit that many people on the island let alone build out some sort of insane Infrastructure that could support them from a bio waste standpoint He over promised an underdelivered and in the process he risks many people's livelihoods It also tricks some really smart people investors kept pouring in money And people heralded this guy as achieving the entrepreneurial dream We see him mingling with elites having guest appearances on major news networks like Bloomberg living in penthouses and driving Maserati's the media flaunted the success of this guy in his previous ventures And he even partnered with jaw rule if he can fool jaw rule we can all be fooled So when somebody sounds too good to be true They probably are when you're jumping into any project venture or especially working with a business partner It is always a good idea to look at the actual data Unfortunately, it's not always enough to take somebody for their word. You have to look at the existing market check out testimonials buying third-party references, etc Firefest was an extreme case because Billy forged and falsified his numbers to appear successful even under due diligence Not only that but he received so much media attention before announcing firefest It was hard to believe that he might not pull it off And I think even the people involved didn't know if he would or not up until the last minute and that is one of the things That makes it so compelling We all kind of feel like if we were there if we were in the position of that caterer or that restaurant owner Or anyone else on his team We might have believed that Billy was gonna pull it off too So in summary watch out for the seductive power of charisma because it is seductive And remember that sociopaths are some of the most charismatic people alive Just because somebody's charismatic does not mean that they are legit The number four reason that we're so obsessed with these documentaries is because they're indicative of the cultural zeitgeist In a lot of ways these documentaries capture the times perfectly We have more information in our hands than ever before with technology getting better and cheaper by the day Soon we're gonna have computer chips implanted in our brain. We're almost there carrying around our smartphones all the time But psychologically we're worse off in many ways. The information age is messing with people's brains It's polarizing people to an extent that has never been possible before and oftentimes a sense of community has been replaced With a handheld device people are alienated from one another more than ever before and we often turn to the lives of Influencers who are more well off than us We admire their lifestyle and freedom through social media as an escape from our own lives This FOMO in comparison creates real anxiety and even depression in people's lives. In conclusion while these were fun to watch These documentaries don't necessarily leave you feeling better about yourself Instead they give us a sobering look at the dark side of social media Sure Billy is going to jail But many hard-working people are left in debt or out of work because of the fire festival Not to mention all the attendees who may have had an even traumatizing time being left out there sometimes with no shelter or food Billy might even have a Wolf of Wall Street style resurrection like Jordan Belford did and start selling your sales and Christmas techniques To those naive enough to buy into them. Who knows? So let's flip the switch what good can you take away from watching these documentaries The number one thing is influencer marketing It can be used for good and evil the power of word of mouth from the right influencers Can position your business in front of the right audience and build trust I recommend starting a relationship with influencers with five to ten thousand followers If you're smaller brand as they often don't mind posting for free products instead of you having to pay for a post The number two thing you can do is use punching up in your marketing So find competitors who are larger than you in your space and identify what makes your business different How will you stand out? How will your customer stand out when they do business with you like funnels the software company does a great job of this They often call infusion soft confusion soft, but now that they've gotten bigger. It's not quite punching up It's a little bit like bullying so you have to make sure you do this to people who are bigger than you The number three takeaway is do your due diligence Another way of saying this is do your research if you're going to work with anybody make sure they're actually successful and profitable Check them out look at reviews and don't go into business with people without Investigating starting a business partnership is more intense than getting married so be careful out there in number four build a sense of Urgency with FOMO we've seen how strongly people react to FOMO and we see FOMO used in advertising all the time We call it urgency so flash sales early bird specials limited availability in creating a sense of urgency Which is real is very powerful when used correctly Now just remember that these are very powerful techniques They do work and they can be used for good or evil always delivered on your promises So what did you think about the fire festival documentaries? Did you take some good away from it? Were you just laughing at the people? Let us know in the comments below what you thought and can you believe that Billy was still scamming people?  They're not always healthy and they will take advantage of you if you let them Thanks for watching for more breakdowns like this subscribe to the channel. Just do it now I'm gonna bring you awesome videos and you'll be happy that you did if you only use the power of marketing to Ethically build a life that you don't need a vacation from check out my podcast at Christian Martin.org backslash podcast I'm Christian Martin. I'll see you next time


The Federal High Court of Borja and Monday restrained the Zamfara House of Assembly from impeaching the deputy governor of the state, Mardi Gozot, Justice Objara Igwata, to give the order while the leaving of ruling in an ex-party motion brought by the People's Democratic Party PDP through its lawyer, Oguo Nogia-san. Igwata, who ordered the defendants to maintain status quo, appended the heating and determination of the motion, unnoticed also stopped the House from impeaching its other members who are still in the PDP. He directed the plaintiff to serve all the defendants in the suit before Friday and adjourned the matter until the 23rd of July for hearing of the motion unnoticed. The Independence National Electoral Commission, INEC APC, Senate President, Speaker of the House of Representatives, Speaker of Zamfara House of Assembly, Governor Matawale and Chief Judge of Zamfara are forced to sever the defendants respectively.


So we at TC Helicon designed this product for people on the go and people who have ideas you can't predict when they're going to come and when you got to get them down. What's the thing that you probably have in your pocket is your phone. So how about an interface that's not even as big, plug it in, get that idea down, keep going on with your day. Audio sounds great, that's exactly what I would hope my guitar to sound like. We only have a couple of these around the office and they are in demand, we can't seem to keep track of who has them because everybody wants to use it. If I could put in a request for maybe a couple more, my own personal one, I would appreciate that.