Hi, beautiful. How are we today? Oh, you look amazing. Thank you for being here 2020 has brought us a lot of things We didn't ask for but some treats one of those treats being a lot of new hair fails Really really really terrible ones actually I'm pretty sure all these bleach fails are just getting worse and worse and worse. Am I the reason for that? We may never know so today. I heard that this video is Really wild we're watching one person today And if you know my channel I haven't watched just one person's video in a hairdresser reacts in a long time Well, maybe like one here and there today's video is a three-part saga and it gets wild from what I'm told by a lot of People who have sent me this in DMs and thank you guys for sending me really f***ed up videos all the time I really appreciate it sometimes they're hard to find and I feel like today's is gonna be really really interesting So let's watch it and see what happens. Let's get it started Sorry, wait hold on before we actually watch this video I wanted to talk about something exciting when I was in hair school I used to go to this show called the beauty experience New York It's a huge expo of all hair and beauty stuff and this year I have my own booth there for my brand X Mondo So if you guys would like to come and meet me and take some pictures I will be there and we will be giving away You'll have to come and see what that is but it's exciting So if you live around the New York City area, please come and say hi Um, if you're gonna be there, please come with my booth I would love to see you and meet you and one other exciting thing is if you would like to go and Would like some free passes I can potentially help you with that. You guys know I love to do giveaways So I will be doing one for this also. I'll be giving one person to Free all access passes to the beauty experience New York to come and meet me Come and say hi take a picture grab some free swag from X Mondo It'll be so much fun and you guys know when I do giveaways They are so easy to enter all you have to do is follow me on Instagram Grab Mando NYC and follow my haircare brand X Mondo hair and just show me that you want to win in any Which way you want that's up to you and the giveaway will close on March 8th Which is one week from today. So if you would like to enter get on it And I'll post the winner on my Instagram story on that day and I will notify you if you win So good luck, and I cannot wait to meet you guys at the beauty experience New York. It's gonna be so much fun It's my first kind of X Mondo pop-up. So this is very exciting for me and very full circle So I'm excited. All right back to what you came here for all right So the video is called hair bleach fail, and this is part uno This is by a girl named Bailey or Bailey. Yeah, not sure Bay Lea Wilk take it or leave it that is her name and this is her video and let's see what the Happens. I'm kind of excited, but also kind of worried and scared Let's get started with another video Lex is back to hi And We're bleaching their hair in the Walmart parking lot right now And we're gonna go look for some dye some bleach. Why are we looking for dye Walmart? Why? What's going on there like I'm like she's really pretty hair.  I already know it But this is really bad It's gonna be really bad and then we go to the dollar store and yeah, we die back That's not how this works.  It's not how it works.  It looks like virgin hair We love some virgin hair and she's about to bleach it with box die And she probably has no idea what she's doing Okay, so this is the stuff for you it says we can go from this color to this color in what world Are we doing that with one box color one session? How are they not getting sued left and right for these claims they put on box dies It just doesn't make sense to me. We're sectioning great We're putting foils down.  That's not gonna happen Okay paintbrush though. Okay foils though actually not a bad technique We know maybe a thing or two of course. It's not the prettiest way of doing things Of course, she's not doing it that well, but at least she's not going up to the root and she's using foil Which is good because it's gonna incubate it's going to keep that heat in and it's going to process the ends much faster It's gonna provide a much cleaner lift I would totally use foils if I was lightening this girl's hair because her hair really dark She's taking really big sections. Usually the sections would be extremely fine. There's gonna be a lot of spotting I'm sure so we've been sitting here for about not the worst thing I've ever seen though. My hair is still Getting lighter, but like here's a little sneak. Oh An hour and ten minutes, okay 45 to an hour would have been good so far it's looking So bad. I was so wrong. I thought it looked decent We were on to such a great start and then she pulled out those foils And we now see the damage that has been done very difficult to reverse damage that she has Placed on her head. It looks terrible. I mean she literally missed every spot It is so dark in some places It is so light in some places and that's the worst position to be in it's really hard to correct I don't have much help so I'm gonna Shower shampoo really hard. Don't Don't do that wash out the condition and I'll be back Don't shampoo your head really hard your hair was just bleached and you don't want to make little abrasions on your scalp Yeah, yeah, oh I thought we skipped the roots what happened I really didn't think it was gonna come out this bad This is really bad And it also just doesn't look that light and I'm very puzzled by it because I feel like it was a lot lighter Before they predict the foils out. I don't know. It just looks like awful. Um, sorry, but Okay, so you're letting her do your hair again Lexi Stop Oh You should just stop to hear girl get into my car and this is her first time seeing my hair in person So, okay lexie It's like bad. Yeah, it looked better. What okay, but we can fix it. Okay, so we're in target lexie is so confident I'm living for she has the confidence I aspire to have when I'm doing things that I have no idea how to do we're back at lexie's round two Yeah, guys, we got three Things worth of bleach. Do you see how like it's like it's lighter and then it starts right there So if lexie doesn't apply this lightener strategically and place it only on the darker spots If she does end up overlapping on some of this really light hair her hair is going to get fried I don't know what developer is in this solution. They're using but I'm pretty sure it's probably over 30 volume or 30 volume And that over some of those light bits are going to absolutely fry her hair And I'm guessing she's just going to apply the lightener all over the entire head and see what happens So I can't wait to see this application method. Where we going? Where? Right over the damn roots again. What the bleep? Why are we doing it all over the roots again? Why are we doing that? She does look fierce as a blonde.  Okay Okay, lexie's gonna take a look see the progress. It's been about 25 minutes. It's confident lexie. We love you girl We love you girl It actually doesn't look good lexie. Um, it actually looks Still very spotty But I wouldn't leave it on in longer because her hair on her scalp is gonna come off because you just overlapped lightener on her head Lexie god, love. Yeah, maybe this will help even at all. Yeah This is definitely an improvement by far. She just started brushing it Maybe this will help it. I am mad at lexie. There's nothing we can do about it. Yeah I said we give it like 15 more minutes, and then we wash it off. I love hairstylist lexie.  So I have yet to see my hair. I'm not ready. I'm not ready I am not ready. Oh my gosh, okay. I'm not ready. It's probably still gonna look bad because it's wet So blind I think it'll be this orange. I don't think it will Oh Oh my god, this is platinum though Like it almost seems like they're pranking me, but I know they're not I know they're dead serious Listen girl. Love you. I'm sure you're watching you. You're fabulous.  It's not you're using conditioner twice. It's not gonna make your hair blonder your hair is wrecked Okay, because you didn't do it correctly. You gotta wait till it dries Do you hate it? I'm like kind of thinking I'm a ginger right now when you're doing it this cheap. It's a process I mean, it's definitely a look. Okay. I feel a lot better now that it's drying because it looks a lot better It's definitely like more even It's more orange. Oh, yeah Low key why am I kind of vibing? Yeah, I know I'm obsessed with how optimistic they are. I'm obsessed with them. It's not wet, but it's like Dample it. I don't know if we should try and start straightening my hair now Straightening her wet hair. It actually doesn't look horrible this lighting I've not seen it in other lightings, but what I can see from my phone right now. I would give it like Seven I generous We love a generous sister Really?  No, I just I just it just needed time. Okay, we should really okay. Yeah, okay So maybe we'll lighten it. Who knows? Okay, so that was the end of part one. There is three parts to this I'm feeling like this is gonna get really juicy Basically because the thumbnail says I'm bald. Okay, so we have a little bit of work going on now You can already see my roots are already back in it's been a while Johnson's here But yeah, we're gonna fix my hair.   This is gonna be a a disaster 100% we are reapplying I've been forgetting to Record but right now she's toning my hair toning. I don't know but something is going on that head and it looks not Safe. No, it looks like it's t18 with probably 30 million which oh my god Oh my god.  I'm already calling it out. I feel this is gonna be tragic Okay, guys, we're back at it.  Are you done and then yeah, and yeah, we just found a chunk of hair that was like Out Dude her hair like finally looks decent. We are now on the fourth round of bleach I actually thought that the last time would be the last but I don't know if this is ever gonna end I really am just not sure at this point.  Your hair can only get so light Especially when you have really dark hair typically it stops at a yellow-orange phase and kind of never goes beyond that It's very hard to get platinum platinum blonde hair when your hair is naturally really dark And there's little ways of tricking the eye with toners to make it look like it's platinum when it's really not We are applying more and more and more and more and more and more and more lightener All over her scalp. Why are we putting it on her scalp though? Like that's what I don't get because the scalp was the lightest part of her hair What makes you think you need to keep putting more lightener on the scalp?  Can we do a rewind to that? Can we show that again? We just pulled a piece of hair out and kept going. Why would you do that? Why would you do that? Come on. I joke a lot, but I'm actually like, why are you doing this? Why is this so like such a joke like I this is terrible Wasn't Concerned and that is why I didn't tell you what part about that much hair coming out of somebody's head While you're lightening their hair is not concerning. Leave a comment below and let me know Yeah Do you just see how much hair was coming out when she did that? This was the most expensive shampoo I've ever freaking bought in my life Yeah, I don't know. It's this shimmer lights now her hair is Extremely porous and then she's gonna use shimmer lights on top of her Extremely porous hair which is gonna result in her hair turning purple in some spots. I'm sure it's gonna be very uneven and patchy It's going to be terrible. I already know it. There's so much hair in there. I know I feel it Oh my god, this is not the length of my hair This is all probably gonna come out because that's not the length of my hair Is that all hair down there? Yes.  My entire body has chills Oh my god, sorry.  That's because her hair can only lift to a certain point She is asian asian hair is known to not lift well. It's a lot more coarse. It's very dark It's very difficult to lift you can only push it to a certain point.  Hey, Lisa's at the top, right?  Oh my god. I think it finally set in for her. She's so upset It wasn't gonna happen either way you could have had the healthiest blondest hair Possible. Um, if you took the right steps, unfortunately, you didn't and you ended up with this I don't mean that to make you feel bad. I just want people to know that this is not what happens when you Bleach your hair. Your hair doesn't just fall out. Definitely a trooper and she is gonna get over it Who?   So now we're cutting it. Sorry. I am like so in it in it in a days right now I Just can't fathom what just happened. And so now we're going in and we're cutting it I hope we're just cutting it all off.   Oh my god. Now we have an undercut When did that happen? What is this? What is happening? Okay, actually from the front. It doesn't look like totally horrible. She actually looks really cute I don't know how they pulled that off. Okay. So we end there She didn't really show her hair, which is really annoying. They ended up like covering it a bit with the style But this is a month. This is like a month later or something and she's gonna get a haircut I just want to see what's going on and we're just gonna watch this really quick and see what's up Okay, let's see what's going on. Oh, she has some roots.  It's not it's still not gonna look good Why are you still not in a salon? Here's what my hair looks like right now.  I think you should just go for it I think that is gonna be so Stress relieving for you to just shave it all off start brand new grow out your natural hair again And do it right next time if you're gonna do it next time Which I wouldn't because I would just stay away from the bleach at this point But I think you should shave it off. I think you're so pretty naturally. I don't think you need hair I don't I don't think anybody really needs hair. I think it's a cool accessory, but it's just not necessary Yeah, okay, and then here's what the back of my head looks like guys That's so sad, I'm so sorry, babe. I don't mean to make you feel bad like I I don't know. I feel bad. What do you mean? What do you mean? Why is it like standing like that?  Oh my god, this is looking so bad Actually looks so much better, but okay So cute.  Yeah, can you make it more? Yeah Don't touch this Oh my god, it looks better. I don't know that's sort of where it ends and You've heard everything I have to say already. I don't feel like repeating myself. That was quite horrendous. That's my conclusion. That was wild. I am gonna be thinking about this video for a while now anyways All right, you guys that is it for today's video.  Don't forget to follow me on instagram at bramondo myc Follow my hair care brand x mono hair for fabulous amazing hair care products. The website will be linked below also So check it out and don't forget to enter my giveaway if you would like to come and meet me and get some free hair products That is all for today guys. Thank you so much for watching. Don't forget to live your extra life And I'll see you next time. Bye guys This is viper smoothing oil. This oil is a combination of all of my favorites It has bobap oil argan oil carrot seed oil Now what sets this oil apart is it really penetrates the hair cuticle It goes deep inside instead of just laying on top of the hair and adding a greasy film It's gonna actually go inside help supply nutrition hydrate and add a lot of shine


Today I got some brand new news for you guys for Super Mario Bros. Wonder and I'm honestly really excited to talk about this game. We hadn't talked about Mario Wonder in some time and it's arguably the biggest game really seen for Nintendo Switch this month. And we have some brand new news today detailing boss information so if you're looking for more details on how boss fights are going to go we've got some details for you there. And also details on how difficult the game is and this information is coming directly from Nintendo so I'm very excited to share this to you. First though I need to remind you we are on a road to 150,000 subscribers so I would appreciate if you would subscribe to the channel. Go ahead and drop a like and why not hit that bell icon to be notified of all future uploads. Alright so what are we talking about here? Well there was a major interview done with Game Informer featuring the producer and director of the games. Me and Takahashi Tezuka the producer and Shiro Mori the director and I butchered those names I apologize I'm not always bad at pronouncing all these Japanese names. That being said let's dive into this interview because the director of Mario Wonder Shiro Mori told Game Informer the following. What you've played is just a really very thin slice of what's in store. And there are a lot wilder more inventive experiences in the full version. More than that would be a spoiler so I just want to encourage you to give it a try and really experience it for yourself. Now what Mori is referring to are the demos for Mario Wonder that have been floating around at various media and public events since Nintendo Live happened in Seattle last month so he's just saying what you're playing here doesn't fully represent how difficult this game really gets and there's so much more crazy stuff that happens later. And so I also think he's reassuring people that feel like hey they're showing too much in this game they're spoiling too much and he's kind of saying you haven't really seen anything yet so kind of crazy to think how insane the level designs could get in Super Mario Bros. Wonder deeper into the experience. Now more than that he also went on to say it's really going to be quite challenging to be able to collect all of the badges. So if you feel confident in your Mario playing skills I do implore you to give it a shot and of course he's like hey go ahead and try to 100 percent this game it's going to be difficult I really want the better you know the more skillful Mario fans to really attempt to 100 percent this game. Now Tezuka the producer of the game wanted to step in because he's actually had quite a hard time completing the game here's what he had to say no matter how hard I tried I just couldn't get the last one he's talking about the badges up until now I have completed pretty much every single Mario game that I've worked on and he's been working on the series since the very beginning but for this one I did have to have help with two courses all the rest I did myself there were two courses where I couldn't complete every aspect there was to complete I'm just not as skilled as the other staff members as for the most challenging stages I'm glad it's at the difficulty level it is because creating courses based on my skill level would surely make it feel lacking for many players now Mori had to go on to add this about boss battles which oh man I'm really looking for the bosses in this game right off the bat we felt that the boss battles themselves also needed some kind of new coat of paint when I was considering what kind of boss battle experiences would fit in this title I came to the conclusion that they would have to be using the powers of wonder this is stepping in the spoiler territory so I'm not going to be able to share much but just expect a lot of wonder induced attacks of course that doesn't really tell us anything because the wonder flowers seem to do completely different things every time we touch them in different stages so yeah the attacks are going to be wonder flower based but that doesn't really tell us anything it's a really great way to tease like new mechanics in the game without actually telling us what those mechanics are going to be I for one I'm really looking forward to those boss fights but more than anything I think what I'm relieved the most hearing about from this interview is how difficult the game is going to be they really wanted to up the ante and make this a harder game than maybe we're accustomed to say the new Super Mario Bros. series and that to me is something that I really really cherish and I'm just really thankful for it so I do want to just really in the end here give a thanks to the Mario team for giving us what looks like to be the most inventive and one of the more difficult games in the franchise's history and I can't wait guys it comes October 20 if you do have a pre-order link down in the description below if you don't happen to have it pre-ordered yet I know I got to get my pre-order in still because I really want to play this game day one will probably do a launch live stream for it guys I am just so excited for Mario Wonder I honestly if I'm if I'm just being like look like looking at me like I'm very serious here this is the most excited I have been for a Mario game I mean side-scrolling Mario I was really excited for Mario Odyssey and Mario 3D all-stars but when we're talking about just a side-scrolling Mario game I don't think I've been this excited since Super Mario World like yeah new Super Mario Bros. you know on the DS and we were exciting to finally revisit side-scrolling Mario but I'm gonna be honest I wasn't like super hyped about it it kind of just like like more of what I experienced as a kid but Super Mario World had me really really hyped as a child and I haven't felt this level of expectation since then and this level of joy and excitement and anticipation I mean there are people who have played the demo you know the media demo available that have gone out on social media and said I don't know what it is but Mario Wonder feels like a game of the year level game to hear that about a side-scrolling Mario game is insane now maybe the reviews aren't gonna back this up and it's not gonna you know come close to the review scores needed to be considered for a game of the year because it is coming out in time to be considered for the game awards game of the year I just what happens if this game comes out and it's a 95 on Metacritic what happens if it's starting to approach tears of the kingdom level of 10 out of 10s can that happen again like way back in the day with Super Mario World and Super Mario World 3 can they have that side-scrolling Mario game that really earns that 95 plus rating I don't know man it's crazy to think Nintendo might have done it again and might have done it three times this year remember Metroid Prime remaster was a 95 tears of the Kingdoms in 96 what if this is a 95 plus I don't look we might be in the twilight years of Nintendo Switch his life but Nintendo just keeps releasing bangers man what is it about Nintendo this gen every year there's just bangers man I don't know I feel like I'm living in the twilight zone with how amazing this generation has been just from a gaining perspective so we'll have to wait and see what our final judgment is and if my expectations are actually met when the game comes out what I can say is we will be doing a not only a launch live stream and I'm gonna play a bunch of the game after that we on our first episode of the podcast after the game comes out so our episode that comes out on the 25th October 25th we're actually planning for the core four of us on the podcast to give our impressions of the game and while we're given our impressions we're actually gonna play some of the multiplayer together and maybe we'll even have more multiplayer impressions to add in while we're doing it so gonna be a really interesting podcast especially if you watch the video version because you're gonna get that extra context of what we're experiencing in the midst of playing the game that means that guys I don't want to thank you so much for being here it's been a lot of fun talking about Mario Wonder and yes I'm I am actually glad to be talking about something besides Nintendo Switch too I love talking about new hardware but honestly what does the hardware matter if we don't have the games and we have what appears to be an incredible game literally coming out here in a couple of weeks all right guys I am Nathaniel Rebel Jance from Nintendo Prime and I'll catch you in the next video


Hi everyone. My name is Nick. I'm a PM at SANA. I've been there for about two years before that. I worked as a PM at Yammer. I worked with Neil and I had started a SaaS software company. That's how I got into the PM space, realized how much I didn't know and how much I needed to learn before I ever tried to build something again and that led me down the path of product management. This is Neil. Thank you, Nick. I'm on the product team at Patreon. I've been there about a year and before that I worked on the product team at Yammer for about five years. Again, how we met. I'm working on stuff at Patreon like the reward system that creators that use that product can use to incentivize their patrons to join and also stay pledged to them so that they can make money as an artist. Welcome to our product teardown workshop. This is a process that Neil and I have used when we were PMs at Yammer. We often held product teardown workshops among our team and it's a process basically just to go through apps and learn from other products that are out in the world. We're really excited to bring this to the product school. We actually brought it to the Mountain View campus last year and thought it went well so we're here in SF. So why do we do these product teardowns? The way to get great as a product manager is to constantly ship stuff, learn from your wins and losses, but that takes a long time. So how do you get better quickly? One thing we can do is learn from other products. Obviously we won't know exactly why things were built, whether an AB test won or lost, what the metrics looked like, but we can make some assumptions about goals and hypotheses that were made and start learning from other products. We can also kind of learn to appreciate new trends and pick up design patterns. So by looking at all these other apps and products you start building a library in your head of what are potential solutions to different problems. And then finally, we think it's fun.  So it's really cool to open up an app like House Party when you're in your mid-30s and be like, what do the kids do in these days? So that's a really fun part of doing product teardowns, trying to understand why are apps popular, why are they catching on? So today we're going to teardown two apps. We're going to compare Caviar, which is owned by Square, and Uber Eats. We chose these apps because the food delivery space is really interesting. There's been lots of consolidation, and then we're also seeing a lot of the large tech players like Amazon with Amazon restaurants get into the space. And it's also really helpful to compare two apps so we can look at similar apps and see how they have different product strategies and choices they're making and make some assumptions about why. I think also Caviar and Uber Eats specifically have their own drivers, so we're not going to have to make different discussions based on business model like if you looked at things like E24 that tap into different driver pools. And finally, it's interesting that they're both part of larger tech companies, and Uber has a very, very different business model and strategy than Square, and that drives kind of why these apps exist in the product choices they're making. So when we're tearing down products, we need to think about these broader business goals and the strategy of the products and how that affects all the product decisions that are being made. As we're going through this, we should assume that the product teams at these companies are good. Often you run into something that seems like a bad product experience, but there's probably a logical reason that it was built that way, so let's assume that. And we have made a bunch of assumptions because we don't work for Caviar Uber Eats, we don't have any insider information, so we're probably wrong about some of these assumptions, but it's still useful to make these assumptions and learn from them. Cool, so let's dive into the two apps. So pulled some quotes about Caviar and their value prop, split this into how they think about their different user types, so customers, restaurants, and for the primary business. So for customers, Caviar says that it's an easy way to order meals from popular local restaurants across the US. This doesn't sound very different than probably the value prop that any one of these products would tell you. To restaurants, this is a little different. Caviar is part of Square's full suite of tools for businesses, enabling restaurants across the country to reach more customers, grow their sales, and expand the reach. So you can kind of see how this would be different than what Uber would offer. And then the value to Square, so I pulled this quote from something that Jack Dorsey was saying, that he believes Caviar solves the biggest problem that every restaurant owner faces, which is physical space constraints. You just can't get more people into your restaurant, which they think can ultimately lead people to becoming Square customers. Uber Eats, pretty different. To their consumers, Uber Eats is an easy way to get the food you love delivered, doesn't sound very different. But to restaurants, again, the fast way to get your food to your customers, they're not really focused on this broader service that they can provide to restaurants. And then to Uber, I said that Uber has a network of more than 2 million drivers who can also deliver food. So their focus and one of their differentiators is they actually don't have to worry about the supplied side of drivers the way Caviar does. And this leads to some, you'll see as we go through this, some pretty different product choices and probably some pretty different strategy choices. Cool. So let's jump into the exercise. Great. Thank you, Nick. Okay, so we are going to do an exercise. That means the rest of this, after this part of the presentation, is going to be interactive. We're not going to be up here talking. You're going to be getting together into groups and doing stuff, like actually having product conversations and trying to come up with something in the end. And that's what I'm going to describe right now. So imagine you're on the Caviar Exec team and you see a chart like this, which is actually a chart that we found online. It must be true. Yeah, so, right, it must be true. Daily active users is not revenue or anything like that, but still, this seems troubling. And I would expect as a PM of Caviar, when the leadership team realizes that this is happening or something like this is happening, for them to come to me with some problems that they think are causing this, that if I come up with some solutions for, that we might be able to fix the situation or make it better at least. So we have like three versions of what the Caviar Exec team might bring to me as a problem that they want me to offer or think of solutions for. So the first one is about the sign up and the checkout flow. Uber Eats is just way more frictionless and I'll talk about that later. And this executive maybe thinks that this is what's causing the problems for us when we compete against Caviar in the marketplace. The second one is the executive thinks that like Uber Eats is stealing our low end consumers, but our high end consumers less so. So they've done like a segmentation analysis or something like that. So what should we do? And then the third prompt is Uber Eats is now getting just as good at helping consumers discover new restaurants to try as we are. And that was like something we used to be the best in the business set. So oftentimes in the scenario in reality, I think PMs can play a role in calming down leadership and preventing the company from overreacting to competitive pressure. But for the sake of the exercise, let's say that our instinct as PMs at Caviar is we should do something. So let's think of things that we could do. Question? It could be a different thing. Well, in this exercise, like, okay, one of the questions that you could or one of the things that you could present is here is some here's some stuff I would research either by looking at these specific metrics of our existing users and customers or by doing some kind of qualitative method or something like that to try to learn this. You could also state assumptions like that that we learned this and this allowed us to this like made us lean toward this solution. So yeah, I think that's fine. So I included in this deck kind of a problems first type of framework to approach these problems with with some like leading questions to ask yourselves that might help you develop opinions about what options are good options and what options might not be as good. You can use whatever framework you want if you prefer or see an opportunity to use like the neary all hooked framework or like the startup metrics for pirates framework or whatever your preferred thing that you want to try is you can go ahead and try to use that. I think this could be like a useful way to start though to get organized. Okay, yep. Right. Right. So then the outcome of this exercise is to look at the products themselves and then come up with a few options to present to the rest of us like the entire room as if we were caviar execs. And I'll go into a little bit more detail there before that. So you've all installed the apps I hope install caviar and install Uber eats if you haven't already. Best if you don't go through the signup flow until you're like in critical thinking mode. But if you already have it's okay. And but we're still going to like prime you a little bit and go through some of the things that we thought were interesting when we went through similar places in these two apps. We actually both ordered last weekend, Nick from caviar me from Uber eat or me from caviar Nick from Uber eats and we both randomly chose Burma superstar. So it's like it was not planned. So we thought that it was kind of interesting in onboarding that caviar doesn't have any kind of like login with Facebook or any other third party SSO option. And we also thought it was interesting when onboarding into Uber eats that we already had the Uber app so the Uber eats app already knew who we were so we didn't have to do any kind of like email verification at all. We just had to say yep, that's who I am and then went into the app. caviar payment is kind of a similar situation where caviar does support Apple Pay in addition to manually ending entering credit card which is not pictured but Uber eats has the advantage of having your credit card already. So again, like less friction. So that's like very relevant to the first prompt and possibly others. Okay, and then when you go to Okay, so this is the Uber eats screenshot where it already has your credit card. When you look at the fees that caviar and Uber eats charge, caviar charged me $24 on a $98 bill and caviar charged Nick or sorry Uber eats charge Nick $5 on an $89 bill. So there's a significant fee difference. Caviar also has the fees split into two, two types of fees. So we thought that was interesting. When you look at the categories, they have some categories in common and they clearly have some exclusive deals with restaurants. The caviar on the left has actually has an exclusive by caviar category in the app where they're calling out some like pretty nice like $2 sign and above fancy sit down restaurants that you can order from. Whereas Uber's exclusive deals for Uber eats seem to be like low end like mainstream franchises like McDonald's. Interesting. And then caviar's home feed. The home feeds look visually pretty similar, but we thought it was interesting that caviar mixed a bunch of different like pitches in their home feed like, you know, delivery in under 30 minutes with Chinese in the same feed. Whereas Uber eats, what we thought was interesting here is that when Nick opened this app after ordering from Burma superstar, his like second or third module in the home feed was maybe you want some more Burmese food. And it also didn't include as much like type by type food type by food type modules, but it did include like restaurants specific modules in the feed. Okay, so at this point, we're about to jump into the exercise. So we're going to leave this slide up so that the groups that are focusing on a single prompt like can see the prompt. Cool. So this is again, this is prompt one. The executive says Uber eats is beating us on sign up and check out friction. What should we do? Okay, so we came up with a couple ideas. We looked at both apps. And some of the things that we noticed, some of the things that we noticed is that with caviar, it's probably a little bit more frustrating to sign up with than Uber. You have to create an account, input your address after choosing a share location. And then you have to manually input your credit card and information.  Whereas Uber eats somewhat easier to sign up, especially if you have an Uber account already, you set up your Uber, if you put input your Uber account, you basically have all your credit card info already stored and it's ready to go. You can literally swipe something and have it ordered in two minutes or less. Okay, so I heard one option in there potentially and that's the credit card photo thing. Yeah, so the things that we thought about in terms of like, you know, the question is how do we reduce the sign up checkout friction? Things that we looked at our number one, I think you'd already kind of gave us like the softball and said Facebook sign up. But we also like the idea of guest checkout. We also like, you know, maybe options of other payments for like, say like Venmo, Venmo, you know, taking a picture of your credit card, even allow you to do a lot of progress browsing to make, you know, ensure that people even just want to find the food that interests them. You know, really, we should drive account sign up times under two minutes. Okay, so I'm going to kick it to the, I'm going to ask the first question and then kick it out here. So why do you think they don't have those other payment options? It seems obvious, right, like PayPal, Venmo, etc. Like a lot of other sites have it. Why do you think they have chosen not to assuming that's a conscious choice? I really couldn't answer that. And why they why you think it's easy? Yeah, I mean, when I think about it conceptually, why do I use food apps? It's usually a situation, maybe I'm working late, or I'm coming home from work and I'm just really, really tired and I just want food quick. And I want it to happen now. You want to be able to load. Yeah, it's almost like the Steve Jobs rule where he said he wanted everything in the iPhone to be accessible and like, say three clicks or less. And I think that's really the way it should be with eating apps. All right, first question. Okay, yes.  Oh, she's gonna get really I would agree completely. I mean, I already have a square account that I've used for other things. And, you know, that'd be a perfect way. I don't know. I've looked at this a total of 10 minutes. Next question was over here, I thought I saw one. Okay, no, I saw one just here, man. I mean, I'm sure this is probably on the agenda. There's one integration, state time, Facebook signed account. You know, many other apps out on the market, I'll allow you the option to sign up via your Facebook account where you can have your details already loaded into the new application. Yeah, so there's like friction, like lower friction, but then maybe is there anything we could do with that data, like who the friends of the person are, or whatever else Facebook absolutely can study.  Okay, last question. So like the big issue is the credit card, I think it's a good idea to get the account created. But I don't think Facebook stores your credit card data. So I don't think you think I've ever put a credit card associated my Facebook. Yeah, but with your ID for Apple, which does have credit card data. Yeah, Apple pay. I mean, you need to offer different payment options. And like I said, you the goal, you can you do many different options. But really, you want to drive your sign up time, right, like under two minutes.  Somebody already has a credit card. But the other part we found out you have found frustrating is not only can you say share my location with the app, but then you still have to put in an address of where you want to deliver it. Well, and if you're working at like a business location, you might not know the exact address off the top of your head, it just adds like small little frustrations that make you say, I'm just going to go with Uber Eats. Thanks for volunteering. What was your name? Dan. Dan, thanks, Dan. Alright. Alright, we're going to go 123123 until we're out of time. Right. Okay, so we need to volunteer from the two group. Alright, first hand. Come on up. Alright, so the prompt again is Uber Eats is stealing our low end consumers. What should we do? So our team back there, we're trying to solve the problem to incentivize low end customers. So we're thinking about the total cost of the caviar purchase. So that includes from delivery to the items for each entree. So we try to solve that by when you open up the app, we provide you with a list of restaurants offering free delivery. And how we do that without burning all our VC cash or like squares money is by kind of reverse surge pricing. So when a lot of people are ordering from the same restaurants, we can optimize those driver routes to deliver it to cheaper. And so that's why the curated the list at the top that offer free delivery are from popular restaurants. So that's the idea of how we can lower the cost. Alright, so Dorsey here. So, you know, squares business is retaining restaurants. We don't actually want low end customers. Why would we focus on meeting their needs? That's a really hard question. Another, another exec told us you broke the prompts. CFO said they wanted more low end customers. So I think like just prompted, they said they are stealing our low end customers, which we do. And I think part of the question is, should we go after those low end customers? Well, what do you think? What's your gut? Should they? Yes, I do think so. All right, because it's like an on ramp to future. It's a very large market that we can satisfy with the solution. So I think it's something that we should great. Okay, question there. Oh, yeah, yeah, we have an answer from the crowd.  So definitely that's something that you should look at. I'm sure there's a marketing firm that has told you that what it is is stealing your customers. But the first question would be do you want to go after them? And second would be if they are students, we do want to go after them. All right, great. Okay, another question. Sorry. Go for it. Another answer. Kunal. Hello. So let's see if it's worth it. Yeah. Oh, there we go. Are you guys a caveat considered adding ratings? That seems to be something very easy to find. What do you think? We're targeting low end customers. Okay. Yeah, well, that's a great idea for high end customers. Okay, maybe we have time for one more question for this one. The feature was like higher volume consolidating orders into the like same rides basically, right? And then offering free delivery for those and free delivery for those thoughts. Okay, I okay. Wow. What do you think of that? That's a good idea. Yeah. Okay. So then final challenge, like if you had to choose between your feature and that feature, how would you choose between delaying orders and yeah, slow orders that are cheaper or consolidating orders? So we thought about the idea where if you schedule your delivery four hours ahead, then we can consolidate orders. But when you think of when you want to order something, it's like that sudden urge of like hunger, like you see a tasty video on your Facebook feed and it's like 7pm and you're hungry, you want it now. And so you don't want to wait. It's not something that you're willing to like wait an hour or two. So you don't think users would use it? Less likely. Yeah. Because when you're hungry, you're hungry. And not to build something usually. Yeah. Great. And what's your name? Eric. Eric. Thanks so much for volunteering. Thanks. All right. Group three, discovery. There we go. Now just as good at getting customers to discover new restaurants. What should we do? Here, I'll hold it for you. All right. So we kind of tried to break the question a little bit. So maybe discovery isn't the problem. So forcing discovery impossible says the executive forcing to forcing discovery potentially inhibits the consumer experience by increasing search time duration. Lower discovery as a priority focus on speed and ease of navigation and discovery could be a byproduct. In other words, make it easier for people to find what they want rather than trying to force discovery. Okay. Nick, do you have a first question for this one? Okay. Let me try to figure out how to push back.  So discovery is kind of a coincidental byproducts of someone just going into an app and finding out that they want something. Okay, like I want Thai food today. I go and find Thai food. I want Chinese food tomorrow. The app didn't well, maybe it helped me discover it. But nothing about the app is trying to tell me to discover it. I just knew what I wanted and I got it. And in a way I discovered it. So then you must your hypothesis must be user, most consumers come into the app with intent, like at least enough intent to be like food type specific, right? Okay, I'm just thinking in terms of myself, that's okay. Question from the crowd. Yeah. And then this is where we took out the two different apps and then we looked at the feed. And actually most of them disagreed with me. But what I really liked about Uber is that it listed pizza, Vietnamese, Thai, Chinese, and it was just so the two boxes lined up next to each other. It was a lot of options really quick and easy to see. While in caviar, it was one option. And we'll say what might say Indian food. And then it said, maybe price point, cost of delivery and duration. And it was just too much to say and duration. And it was just too much information. Well, I was just thinking I want this category of food and I'll worry about price, I'll worry about cost, don't worry about all those. So you're saying there's a trade off between prioritizing discovery and helping people who know what they want, find it fast. Other questions? For discovery, you guys might look at it like the so the urgency of the consumer might be also have a budgetary restriction. Like some of my budget is 10 bucks. And like, if I find something under 10 bucks that's right there, I might be just purchase whatever is next. So I mean, you guys evaluated that as part of the discovery, like the price has not so much like the type of food or location. Did we talk about that one? Oh, apps, but they're both catered towards very different audiences. Low end customers versus high end customers is one thing, but it's it almost seemed to me like Kavya was more elitist, very specific, exotic ish restaurants, Uber was more pizza burger, you know what I mean? So if it's that hunger pang customer, I just want to, you know, I just want to eat. Yeah, they'll probably go to Uber eats, but Kavya seemed more like, I want to eat something nice and have a nice meal at home. I just don't want to step out. Yeah. So it seems like discovery of restaurants around you was something that Kavya did very well, as opposed to Uber is which is more towards this like junk. Yeah, how long, how long before Soylent is on the Uber eats feed at the top, right? Yeah. Search easier, like, you know, like you go to the first search and you see, it seemed like it was very much about that. But Kavya was more like these are like restaurant recommendations, dish recommendations, this is more like things. So what should we do? We actually felt that this was not entirely the problem, but it is how they are positioning themselves. Here's a specific question. So Kavya shows prices of like the restaurants and the dishes in the discovery feed. Yeah, you're right. Should we remove prices from the feed? I was thinking overall simplifying the get someone to the type of food that they want and they can worry about price later. Also, the type of food that they want is probably going to correlate the price. I think that is important. Okay, last question on this one. So yeah, the so discovering restaurants is probably should have included that word in the prompt in hindsight, right within the app. So it kind of like the you must believe in order to believe this problem is important, you must believe that there are enough consumers who come in with not with low intent, other than just getting food to make it worth investing more in discovery. And in my opinion, like, I talked to some groups about this, like, because caviar is owned by Square, there may be another strategic component to consider where caviar is a selling point to for sales people that want to get caviar or get square terminals into new restaurants, saying like, we'll bring you this volume, but that selling point won't work if they if that restaurant is not very well known, and they're like optimizing their discovery feed for like just general order volume. Like if they if that's their goal, then they need a different type of discovery food than Uber eats probably needs, they need to be like suggesting restaurants that aren't getting enough love so that they can retain those customers as Square customers. So that's one thought I had, but I tried to leave it open ended just, you know, or we did. That's very on strategy for the Jack quote, Jack Dorsey quote that Nick presented for sure. Okay, we got to move on, though, we got to move on. We're going to go back to a one. I want to give another. Yeah, thank you. Oh, sorry, what was your name? Keith. Thank you. All right, let's get a one volunteer and we've had three men in a row. So I'd love to get some diversity, if possible. Somebody who wants to, though. Okay, here we go. Flow was so frictionless, we had an accidental McDonald's order. Did anyone have an accidental caviar order? No. Interesting. Oh, sorry, I'll hold it for you. Hi, I'm Diana. Hi, Diana. I think the first thing that we wanted to do, which we don't have the information on is really look into the analytics and see where people really are dropping off so that we can kind of focus our attention. So is it really in the signup flow or is it in the checkout flow? So first thing, if it is in sign up, I think we've covered it a lot, but really trying to cut down on the number of required steps. So one either is doing some sort of social sign in, or maybe you don't even require some of those steps until you're paying. Like, do we need your credit card information right now? Maybe you need to explore and see that you really like what's on caviar, and then you put it in later, and then you can save it at that point. So at least you're in, because we, if you look that and see when people are in, then they're actually ordering, then it's like we need to get over that hurdle. If it's the actual checkout process, then we thought when we're looking at the fees, there were just, there was like some like health fee, there's a service fee, there's a delivery fee. And even though some of them are free, it's just a lot. And Uber each just had one flat fee. So even if we combine those fees into one, then maybe it wasn't like, feel like we're paying more. I mean, even if they're the same amount, it seemed like maybe caviar is charging more for fees. And maybe that's a reason to drop off. So let's say that we can't do much about the fees we need it for our business to be profitable. Although it's probably not. And so that's not an option. But did you happen to notice like, whether you see, so if you didn't put your credit card in the beginning, you can like get, you can add stuff to your card, you can get there without putting your credit card in if you want. But then you have to put your credit card in. Did you notice whether you could see the fees when you were prompted to put your credit card in, or whether they left it until afterward. And if you if you didn't notice that, like, what do you think they should do there for people who are entering their credit card at the end of their first order? For me, I had Apple Pay. So it already connected it to Apple Pay. And I'm actually not used to seeing Apple Pay as a connected payment type. So when I clicked it, I wasn't even sure that it was connected or just telling me that Apple Pay was an option. But I think you had joined with without a credit card, right? And it prompted you with credit card information. So I don't know if you remember seeing the fees. But I think the payment information is on the bottom. So I think you would see all the fees first. But we were just saying to combine the three fees into one line item.  Seems like an interesting way to start the conversation with the lawyer at the caviar. Yeah. Okay. True. They're not known for following laws though. Too soon. Okay. Okay, questions from the crowd. Questions about, yeah, when when to put in payment method? Yeah, I guess an open ended question. Why do they have Apple Pay and no other payment types other than manual credit card for you or for anyone? Okay, questions for this one? Yeah, I've even more fee too much fees or something. Okay. Oh, there was a question. Oh, yes, question. Like using a square piece of hardware. Yeah. Hmm. Yeah, they didn't have that. That's an option. But I don't even think that adding credit cards now out of a mobile phone is so normal. Like for me, that's not a barrier. It's more like when we got into caviar, there was just so much information. It's like, do I even want to go through? I can't find what I want to order when I get to the page. There's too much information. And yeah, when we were on Uber, we like checked out by accident. It was so easy. There's something to that where maybe there's just too many steps because my credit card information was in caviar, but I still didn't check out on accident. So it's funny that you accidentally checked out, but like, how did Uber do that? Was it like tricky? And do you feel like they got you or something? Or yeah, I mean, they're known to be, right? So do they have a pattern in there? Like, okay. So you're just used to it being too hard. It's no confirmation, either. Yeah. To the cancellation rate. Okay. Yeah. Yeah. Could you cancel? I had a hard time canceling. Oh, difficult cancellation flow. I got a big mic. So I'm going to ask a question. I'm like, head of user operations. We have all these people that are upset that they're ordering. Should we add a confirmation step to the caviar? No, Uber, Uber, right? Yeah. Well, this is for caviar. Okay. Sure. Sure. Yeah. Confirmation, either. Sure. Let's say we have the same feedback. Should we address that problem or not? And ignore the users and keep the orders? Sorry, I'll speak up. Sorry. The question is, should we add so users are writing in and our customer support is telling us they're unhappy about accidentally placing orders? Should we add a confirmation step is the question? I mean, it seems like at that point, you're actually getting people through the process, which is great, because we're not even at that step yet. So maybe that means we've done something good. Are there any maybe? Oh, yeah. So adding cancel with grace period instead of the yes, no. Why is that? Okay. So you think that's just also just like a nicer user experience? Okay. Yeah. What do you think Uber's board would say? Or I mean, okay. Cool. Yep. Yeah, I have a question. So assuming you can only optimize the credit card capture so much and it has to exist, how do you tell when is the best time to force user to enter it? Whether it's on registration or when they're about to buy something. I'll take this one. A B testing. Okay. So your question is, let's say you have the choice between prompting for credit card information during the sign up flow or prompting during for credit card information in the checkout flow the first time when you don't have it for caviar. So and the the answer here is like a B testing. Do you want to like, I can I can elaborate on that if you don't want to. But if you have it like an AB test design in mind, maybe you could say it. I mean, I guess you could see what the drop off is. If you have checkout, if you have the credit card information in sign up versus when you don't and see if there's if there's a huge drop off, then maybe that is problem. I still don't think that adding your credit card information is a problem. It's like, I don't want to have to enter my email address my address that might be in like Facebook or something else. I feel like those fields cause me a lot more pain. And then even just having the auto fill that remembers from your phone or browser would be great, which it didn't have. So yeah, I would definitely AB test this also. I would have the, you know, add credit card step if we don't have it in the checkout flow regardless, because we need it there. But I would AB test whether to put it in the sign up flow. And rather than like I would definitely look at the drop off of that step that that step is causing, but it will exist, right? Because it's one more step is one more place for people to drop off. But companies that have written about this and an AB test or two, in my experience have noticed that when you put a frictiony step in sign up flows, sometimes you filter out only low quality users that would have been worthless anyway. And you actually like improve the experience of your app even depending on the app, because only high quality users that are likely to convert or post if it's a social product or whatever are getting through. So it's important with this, especially sign up flow, AB tests, I think to like look at the core metrics of that app, like order volume or lifetime value of customer or something like that rather than just like the funnel metric. But you need to look at that too.