Live from Las Vegas, it's theCUBE. Covering VMworld 2017, brought to you by VMware and its ecosystem partner. Hi, I'm Stu Miniman joined by John Troyer and we're at VMworld 2017. This is SiliconANGLE Media's production of theCUBE, the worldwide leader in live tech coverage. It shows hashtag is VMworld. There's also a lot of sub-hashtags. So if I was going to make this one, the VMworld three word, it's developers, developers, developers. Happy to bring on to the program. First time guest, Byron Schaller, who is the DevOps Practice Lead at Round Tower and Rebecca Fitzhugh, who's technical marketing engineer at Rubrik. Thank you both so much for joining us. Thank you for having us. All right, Byron, want to start with you. Both of you, I've known through the community for a bunch of years, but tell you, how long have you called yourself a developer and tell us a little bit about what you do these days? These days are more of a friend to developers, I think, than actual real developer myself, but I started writing code professionally 20 years ago, then to have kind of went into an ops role, then back into dev, and now I try to help really bridge that gap and get folks to write better code and get dev folks to have some of more sympathy and empathy, I guess, for the ops side as well and try to get them to play nice together. Yes, Byron, those of us have been in tech in a while. It's the last time I was coding. We called it programming. So I thought that shift happened like 15 years ago. Rebecca, tell us a little bit about your background, how you fit into the DevOps community. So I would say I am more of dev adjacent. So I work in technical marketing as an engineer at Rubrik. So while I do write some code and help with some of the integrations, I am primarily public facing, helping evangelize our software and work hand in hand with the developers as well. Yeah, absolutely. I mean, maybe talk a little bit about that. We know the virtualization community. What's different about the developer community versus in DevOps versus kind of the traditional administrators? One of the things that I've noticed, in my opinion is the difference between like the events, like comparing like VMworld to say like a DevOps day is, VMworld is very technically focused a lot of time. And when I go to DevOps days, I always notice that they make an effort to show sessions on culture, right? And to talk a lot about the culture of development and what we can do better as a community. Well, what's the connection here between VMworld and the developer community, right? We're the VMworld as, I don't know what, how many VMworlds have there been stew? There's 15 of them or something, at least. So very operationally focused, IT people who call themselves IT operators maybe, but even broader than enterprise architects. And now, we've been talking about DevOps for a few years. So I mean, maybe Byron, what's the relationship of DevOps to the VMware community? Really comes down to the API integration.  And that's become a lot fuzzier lately. Are you saying that the ops people have to become developers? They don't have to, but a lot of them are going that way. There's API explorers now that make it really easy to write rest calls and things like that to kick off jobs. And it just makes their lives easier to adopt that trend. It's not that they have to, but if they want to, it's definitely there and more so than ever has been. I definitely think that we're seeing more and more large enterprises, Microsoft VMware and so on, moving away from kind of this proprietary model and more into an open model where they want their APIs to be consumed. They want you to help improve their product and they want you to write code that integrates with their software. I have another question about DevOps, right? So developer plus operations and breaking down that wall, can you do DevOps if you don't dev, right? There are IT shops that just consume package software and they run them and they do things in the cloud and they do everything else, but that particular company doesn't make bespoke software. At least they don't think they do. So can you do DevOps without dev? No, okay. So it really comes down to the fact of most everyone writes code whether they think they do or not. They may not write core business apps, but they could write a lot of other integrations or they have like off the shelf software that they write customized reports for or whatever, but there's something going on. There's something being created. And as long as you have that thing being created, you can have a DevOps model. But I think it's a lot broader than just in house applications at this point.  If you're creating Power CLI scripts or PowerShell scripts to automate something in your environment, that's code and that would absolutely fall into that DevOps mindset. Speaking of the show itself, I know a couple of years ago they had a little breakout with keynotes and they've done some sessions. My understanding there isn't a dedicated developer track or mini dev show inside of it. So what are the developers or people doing DevOps? What's attractive to them here at the show? There's always the hallway track, right? And then there's the side events like the V Brown bag and things like that where you see a lot of people talking about Ansible and other things like that that you won't see on the show floor itself. And I think with the hackathon tonight and lots of stuff like that, there's a lot of adjacent activities that are very much worthwhile. Yeah, you mentioned the hackathon. You participated last year. If I remember right, you won? Yes, I did. Your team won the hackathon. So tell us a little bit about that experience. It's the third year they're doing it. It was great. I mean, it was just nice to see a lot of folks in the community come together to build interesting things out of nothing in like three hours. And that's doing that itself is just really kind of amazing to me. But then those projects, a lot of them have carried on and got an adoption and now there's going to be some, you know, things created long-term because of this one interaction. I think that's just really special. When I've loved to seeing the difference between last year and this year's, I felt while last year was amazing and seeing the people write these scripts and these codes, it felt like it was a lot of kind of shooting from the hip. And what I've noticed this year is that there's been a lot of pre-work done by these teams, these groups, that they've been talking and communicating for weeks, planning what they're going to code tonight. That's very exciting. The code program code by VMware, or I think they call it, it actually is expanding. They're doing a lot. They're doing a lot to touch both developers and kind of the API side of the IT and what traditional IT side. Rebecca, one way to characterize DevOps or one element that I'd say part of DevOps would be time to value. Rapid time to value. We don't plan for a year, sit in a war room and hope we don't lose our jobs when we push the button to launch the next generation of whatever we're about to launch. We've recognized that that's kind of a hard way to go about launching something. So instead we're more iterative, smaller bytes, faster time to value. As you go out and talk with IT pros, like again in your commercial side, you have a product that has fast time to value. I mean, how much of a mind shift is having to happen inside IT where you can go, oh no, I could set this up in an afternoon and then maybe I could write some code around over the next couple of weeks rather than I got to plan this out for a year before I do anything. Yeah, so I mean, I think we're definitely moving from kind of a bureaucratic type of development to more of an agile where we have to iterate. And so like in my experience, like prior to joining Rubrik, I was very involved with VMware and did lots of virtualization stuff. And you would have like one major release a year, right? And then a couple of updates. And there was a lot of planning that would go into it and involved. And that gave a lot of lead time. And now like working with Rubrik, we're on like basically a quarterly release cycle. And so we're just constantly, so I think of a lot of it's mindset. So I don't want to say it's shooting from the head because it's not, but it's just adopting and moving forward and then getting ready for the next thing. There's not time to question and plan. It's we're doing this and let's do it now. Yeah, the thing I'd notice is just in conversations and in the keynote, APIs were brought up more this year than I remember in previous years. You know, you brought up the VMware code team. They've been doing the flings now for a couple of years. So even if it might not be developer centric, it seems like they're adopting some of the things that are attractive to what the developer community would do. Yeah, and there's a lot of really good marketing going on there too, especially on flings. Flings are great. And there's so many useful tools there that people just don't know about until they get the press. Now that they're talking about it, there's a really great community built up around it, especially with VMware code, I think is a great initiative. There's an awesome Slack channel that they have and just getting the word out and more than word-of-the-mouth and getting that into keynotes is so key to helping reach everybody else who's not already there, right? And it's, word-of-the-mouth only goes so far, but when you have the CEOs getting up there and talking about this as a core initiative, that's really important when you see more of that. Anything specific around the flings that you could highlight, like this one was really cool and turned into something or? The HTML5 client was a fling forever and it was so much better than the actual web client. And now it's becoming the actual official-supported client and the older clients going away, finally. Everyone's happy about that. It's very, and there's stats feeder. It's a super cool one that not many people know about, but you can get all this information out of your vCenter, pump it into some kind of no-SQL database and make these really creative reports that there wasn't a way to do that before that existed. It's something that's really cool. Byron, as you go out and talk to IT pros and IT departments, you're trying to be a trusted advisor, you're bringing along a team from your company. Are there elements of cultural change or kind of adaptability that when you go into a conference room and start giving your first presentations and the questions that get asked, do sometimes you go, what are the signs that you're going to go, oh, this is going to go well, versus, oh boy, these folks are not ready yet. So we tried to ask some probing questions to kind of pick a fight to be totally, not really pick a fight, but see who's going to take the bait, right? And then how that communication resolves itself. And seeing that pattern happen, you know, okay, there's something missing or something as far as how the team constructed that leads to this animosity, right? And finding that out as fast as possible and then finding out a way to remediate that is how you get that cultural change. But until you actually see it organically, it's hard to say, well, you know, just be more empathetic and hug it out. That all sounds nice, but you've got to really find, you know, what the dynamic is that's causing like the tension or breakdown. Are there any particular signs or a good point too? Yelling is a good one. And that's a positive sign or a negative sign? Both sometimes. That group's not invited to this meeting, right? It's just a lot of finger pointing. It's a lot of you can tell they don't talk. And a lot of it starts with just having a conversation on a daily basis of what do you do? What's your job? How can I understand that and have that empathy? Because until you have that empathy, no one's going to care. And once you build up that and get this understanding that, oh, what you do is valuable to the business as well, then people start to actually, you know, work what, I don't know, be friends or something at work. I don't know. It's really important to build that up. Byron, your title has DevOps in it because you're addressing a function. But should there be people inside IT groups with the DevOps in their title? If you're here at VMware and you're kind of Cody and you're a little bit interested in that, should you be looking for something, a title of DevOps? I think anybody can do DevOps. And I think that's something that we need to change our mindset on. Because I hear a lot of people say, well, why would I join the VMware Code community? I don't write code. And it's anybody can write code, right? It doesn't have to be the most beautiful, elegant code in the world. You just creating a script, you've done it. Now contribute, right? Put your work on GitHub. Let other people use it. You consume from other people. It's a community of sharing. Share. That's great. It's all about contribution, right? And it doesn't have to be code. You can write documentation. You can, you know, work on bug reports. There's so many things you can do that are not code related that people can give back with. And that's the important thing there. It reminds me a lot of just some of the discussions we've been having about community in general for a while. Rebecca, we're here at a big show, 20,000 plus people. Do you spend all your time at meetups though? How do you deal with reaching kind of a broad community? And is it kind of smaller, more intimate things? I try and balance both. Because I have obviously work obligations and I have speaking obligations. But I do try and spend time one-on-one with people as well as group functions. And I personally like to get out of my comfort zone. So that was one of the big reasons like I attend certain events, especially like the hackathon last year is, my code is rudimentary. I don't want to pretend like I am some amazing developer. But that was me getting out of my comfort zone and interacting with that community because I knew that was a community I wanted to be more a part of. Yeah, I guess the question is too from like your marketing role. Do you have to go reach out to those thousands of meetups or how do you balance that kind of small versus large? Yeah, yeah. So yeah, I think like in a large group it becomes sort of an echo chamber in a way where it's more of you talking at them than talking with them. I personally prefer to be in smaller type sessions as well as one-on-one type discussions. I think we get more out of it that way. Well, you mentioned DevOps days. That's a group independently organized all over the world. Kind of a meetup user group on steroids all day. You've been to some of those, you said. Yes, so one of the things I noticed from like DevOps days that's different than a lot of user groups is a lot of user groups will jam pack the schedule and you might have a 15 minute break there and then you have lunch and then that's it. Maybe a social hour afterwards. DevOps days, a lot of them create free spaces of an hour or two hours. And sometimes I think the one, I'm attending one in Detroit in September and I was looking at the schedule and I think there's a three hour block of just get, talk to people.  If I were anything on the open source community and how it is different than a little bit maybe than this one here? So the V community, if you want to call it that or this has been built up is very unique from an enterprise software standpoint. No other enterprise software company has what VMware has with that. And it's a lot like the open source community. I mean, if you go to something like Oskan or something there's the same kind of interactions, the same kind of feel that we have here. Helping each other. Yes, I mean, it's all about reaching out, saying, I don't know how to do this. Someone help and people are saying, okay, this has worked for me, this hasn't. And just that feedback loop. And then once you pay that forward to five more people, that's just really, really great. And you see it with the hang space here, the community sessions and things here. There's just so many people that want to volunteer and give back, but there's not enough time to have them all speak. And that's awesome. That's why we have things like V Brownback, right? Yeah, right. The tribute there. Yeah, so there's so many different aspects of what's going on at the show. I'm curious if you have any, if you were talking to VMware and say, hey, next year, VMworld, you should do this. Anything you'd like to add? That's a really good question. It is a very good question. I mean, personally I'd love to see more developer track type items, especially as VMware is moving towards more consumable APIs in our platform. So I'd like to see more in that realm. Yeah, there can always be more work around that. I think I'd like to see more interaction from the VMware devs themselves. Talking about stuff going on inside VMware as much as they can, I guess. That'd be super interesting. You don't see a lot behind the curtain stuff here. And I think that would be neat to see more of that. I always love to look at the similarities and differences between those communities. We've done Red Hat Summit for a number of years. I'm going to beat the open source summit coming up soon. We're at Amazon re-invent where the enterprise folks and the developers always argue about which keynotes for them versus the other person, and it's striking that balance is always tough. Well, Byron, Rebecca, thank you so much for joining us here. Really appreciate your insights onto what's happening in the community, and thanks for all you're doing there. For John Troyer, and I'm Stu Miniman. We've got lots more coverage here in three days of theCUBE at VMworld 2017. Thanks for watching theCUBE.


The Cavalcade of America presented by DuPont, maker of better things for better living through chemistry. To the millions of American men and women who have labored and today labor still with hand and mind and heart to build and to preserve a great free nation. The Cavalcade of America proudly dedicates the unending story of a new way of life in a new world. On this program, the Cavalcade of America presents John Brown of Ossawatame, an original radio player written by Robert Talman. Starring in the role of John Brown, the strange zealot who stalked the land in the cause of abolition is John McIntyre of the Cavalcade Players. The Cavalcade Orchestra and the original musical score are under the direction of Don Voorhees. DuPont, maker of better things for better living through chemistry, presents John Brown as our drama on the Cavalcade of America. John Brown is a legend, but that legend was a man, a wrathful white bearded giant of a man, rangio frame and with eyes that burned relentlessly, mercilessly with prophetic fire. It was late in the fall of 1855 that John Brown strode into the territory of Kansas. There were a round dozen men lounging about the stove in the parlor of the border inn and there were rifles across their knees. The innkeeper scurried to the door. Come right in, sir. I'll help with your boxes. I have the strength to do my own carrion. I thank you. As you say, sir, you'll be watten lodgin'. I'll be wantin' a plain bed for sleepin'. You a preachin' man, hang the preachin'. The words in the book were all to read. Well spoken. There'll be too many hypocritical Bible-readin' free-status in these parts. I didn't catch your name, sir. Tava's my name, and I ain't no free-stater. Well, sir, my name is John Brown. I read the Bible, and with the Lord's help I aim to make Kansas a free state. Do you hear that, boys? So you're gonna make Kansas free for the slave-runners and abolitionists. Where do you aim to start, Mr. Brown? In Ossawarime, where my sons live. Well, boys, maybe we'd better break the news to Mr. Brown.  Mr. Brown, take a look at this. A rifle, I believe.  Are you still aiming to settle in Ossawarime? That's right. You ain't because you won't live to get there. Mr. Brown, you've got your tongue. You can take these boxes now. My hands have other work to do. Mr. Brown. Take the boxes. Now, Mr. Tarver, listen to the word as it's written in the book. The Lord is a man of war. The Lord is his name. My right hand hath been glorious in power. I'm warning you. My right hand, O Lord. Hey, what are you doing? No! No! My right hand, O Lord, hath dastened pieces the enemy. You'd best get a doctor for that man. I fear he may be badly cut. That I will, Mr. Brown. You may show me to my quarters now. There's much work for tomorrow. Well, Pa, it's good to have you here in Ossawarime. What do you think of Kansas, what you're seeing of it? It's a good land, son, but there's a blight upon it. Aye. You speak the truth, Mr. Brown. They're out to finish us settlers and they may yet succeed. The slave status, you mean, Mr. Thompson? No question of politics, Mr. Brown. We're living under a shadow here. You speak strangely. Come to the door a minute, Mr. Brown. I'll show you something. Better stand back a piece till I see if it's all right. Pen, shut that door. Have you gone down? It's all right, wealthy. Step outside, Mr. Brown. Now look across those fields. What do you see? I don't see anything dark. That's it, nothing but darkness. Used to be on a clear night like this, you'd see a light on that ridge over there. Two or three to the north. A few miles along the road past the forks. About a dozen in all free-staters' cabins in this section. What happened? Listen, wealthy, put out the lamp. Horsemen. They ride through this section every night like that. Sometimes the settlers pack up and leave when they ride past a place the first few times. They don't leave, well, some get shot and others just get burned out, depending if they put up a fight. Who are the men who've done this? Some of them are hired hoodlums from the border. Some are settlers from these parts. They're the ones who burnt the town of Lawrence. Kansas is bleeding, Mr. Brown. Write down the list of those settlers, Thompson. We know pretty much who they are. There's Doyle, he lives back of the forks. Prepare the list, Thompson. Write down all their names. It's part of the Lord's work. Now that we're all gathered together, we've had the box placed right over here. Pretty heavy, Pa. What's in it? You'll find out later. Now we will proceed. And without the women, if you please. Long as my husband's gonna stay, I'll stay too. Very well then. You will keep silent. Now I ask you men, how long do you think you'll keep your homes with the devil's terror abroad in this land? Maybe the army'll help us. The army sent men to Lawrence to that stoppin' from burning the town? Now listen to me. We've gathered the names of those settlers over on the part of Artemy Crick. Settlers who were ridin' and murderin' out there on those plains this very night. Strikin' down three men in the name of slavery. I propose the ruthless and systematic killin' of these instruments of the devil. Killin' what? Mr. Brown, I'm afraid you don't quite understand. We come here as peace-lovin' men to till the soil. Hands right, Father Brown. There's no blood on the hands of our men, and we don't want it. It says in the book, thou shalt not kill. Aye, the book. An eye for an eye. I put on righteousness and it clothed me. I broke the jaws of the wicked. My judgment was a robe and a diadem. Who is it? Who is there to say we are not righteous if we act? Salmon, fetch the box over here. Here, Pa. Take this key and open it. Sabers. And you carried them all the way from Ohio. Aye, the sword and the weapon of the Lord. Sabers, ready men? Follow me. Watch the horses, Jason. It's I, John Brown, with the Lord's vengeance. Who do you? Fetch your men, folk, Mrs. Doyle. They're sleeping above. Then call to them. What do you want of my men? Call them. Call them. Jonathan? And over your rifle, peaceable Doyle. I have all the... Throw this rifle outside in. Sammy, fetch the others. Your turn is first, Jonathan Doyle. You rode with the Rangers when they murdered the Weaver family in their beds. You set the torch to the house of my son's Godfair and neighbor. Look at your hands, Jonathan Doyle. My hands? They're covered with blood. You don't see it, but the Lord does. So start praying. Start praying, I take you. Praying? The Lord's prayer. The Lord's prayer. And start walking out through that door. Oh, Father. God in heaven, hallowed be thy name. Thy kingdom. Good morning, Mr. Lincoln. The papers from New York, I put them on your desk, sir. Thank you, James. You reckon them papers will have more about that John Brown and all these killing the dem folks out in Kansas? James, what do you think of this John Brown? Well, I don't write and know what I think about John Brown, Mr. Lincoln, sir. There's a colored man right here in Springfield. He's been to school. He don't even know what to think. Well, Mr. Horace Greeley thinks he's fine.  And what do Mr. Abraham Lincoln thinks? He's wrong, James. He's wrong. They'll be out at him like a hunted animal. No matter what he thinks is right, there can be no justification for his kind of violence and bloodshed. Yes, James, I reckon all Brown will go down in history as about the wrongest right man who ever lived. Wanted, dead or alive, John Brown, murderer, assassin, arsonist, and traitor of the state of Kansas. Any information leading to his apprehension will be liberally rewarded. A hunted animal, and the search went on. A specter of terror and violence was abroad in the land, and men feared it and whispered of John Brown as they would of a whirlwind of fire. But to John Brown it was the hour of vengeance. In the East, he appeared and vanished at secret meetings, rallying men to his cause. And the search was at its height in the summer of 1859, when a white-bearded old man who said his name was John Smith settled with his family on a farm in Maryland that nestled back in the hills, the hills that rose to the West towards Harper's Ferry. Come on, Miss Smith, how things going out to farm? Oh, fine, just fine. Here's the order for our week's provisions. You can just leave it if you like. I'll be coming out your way later on. I'll fetch him for you. Oh, no, you mustn't do that. I mean, just put them on the buckboard. I don't mind. As you say, Miss, there's a right, smart lot of provisions to carry that way. How many menfolk you got out there anyhow? Well, there's father and the girls and my brothers. Well, there's a baker's dozen of us anyway. Well, if you eat more than your family, I ever heard of. Guess that's the way to grow up, Lord. What state you say you're all here from? Oh, Pennsylvania, that is. By the way, here's a newspaper from Washington. Maybe your pa would be interested. Tell him the item on page three. Got it marked there. Goings on, right around here. I said it was on page three. Here it is, Pa. To John Floyd, Secretary of War, Washington, D.C. Sir, I have discovered the existence of a secret association having for its general object the liberation of the slaves of the South. The leader of the movement is John Brown, late of Kansas. Oh, Pa, you'd better read it. But they know all about it, about Harpers Ferry. Daughter, I've told you never to say that name aloud. Sorry, Pa. But I'm afraid. Terribly afraid. The Lord will see to it that our work is done. The Lord is going to see to it that we got the men and arms we need, too. Dolph Thompson, you blaspheme. Hold your tongue. Ah, Dolph's right. The abolitionists have let us down. And if we don't do something soon, we'll lose the few men we've got. Are you certain of that, Stevens? I am, sir. They're sick and tired of being cooped up in this place hiding. They'd like anything better. Anything. Very well, Stevens. You may tell the men we carry out the original plans, regards Harpers Ferry tomorrow. The morning of October 17th, 1859. Hey, Phelps, what's wrong? We didn't send no word for number 16 to stop here.  Send this telegram to Washington. Oh, well, what's the matter? Don't talk. Just send this message. We've been held up five hours at Harpers Ferry by insurrectionists. Say they have come to free slaves. Leader says this is the last train to pass Bridge East. Lieutenant Stewart reporting to Colonel Robert E. Leaper, duty. Here he orders, Lieutenant. Follow them to the letter. They come direct from the President. The President? Yes. Your job is to capture the men at the West Bridge. Alive, if possible. The capture of Brown himself is entrusted to me. Have you orders, Lieutenant? Yes, sir. Harpers Ferry, the old engine house. The night of October 17th, 1859. Captain Brown! Yes, Cadgey? What do you see? The troops have split. One and two cordons. I must be making way for the cavalry. There's nothing to do now, but wait. I can't understand why we failed. I was so sure that the slaves would join us when they heard. The cavalry is coming in the encloser now, Captain Brown. Stewart's dismounted. You better come up here and have a look. I will. Captain Brown! Send one man under a flag of truce. We'll admit him. Cadgey on bar the door. Tell me your business, sir. Colonel Robert E. Lee sends his terms for surrender in his paper. Your men will be escorted from here in safety, awaiting the orders of the President. No.  We'll deliver your answer to Colonel Lee. We've been found guilty of treason, of conspiring with slaves to rebel, and of murder in the first degree. Have you anything to say why sentence should not be pronounced upon you? I have made please the court a few words to say. Had I interfered in the manner which I admit has been fairly proved, had I so interfered in behalf of the powerful, the intelligent, the so-called great, or in behalf of any of their friends, and suffered and sacrificed what I have in this interference, it would have been deemed all right. Every man in this court would have deemed it an act worthy of reward, rather than of punishment. But because I did what I have done, and the name of those who are helpless and oppressed, it has been called by another name. In here, Governor. Captain Brown? Yes. I'm Governor Wise of Virginia. Oh, I believe we met at the first question. I hope they had been kind to you in the prison here. It was my instruction. Yes, very kind. I thank you all. Naturally, I cannot approve your actions nor the beliefs which prompted them, Mr. Brown. But you did what you believed was right, with courage, humanity, and integrity of purpose. I would like to shake your hand. Goodbye, John Brown. Goodbye, sir. Are you ready, Captain? Yes, quite ready. About this way, Captain Brown. What a great crowd of people. I had no idea my hanging would be such an event. This way, Captain. The scaffold is well made. Your Virginia pine, I believe. As your prisoner, Sheriff. Stand over here, please. Certainly. No, wait. Don't put the blindfold on, fish, yet. Well, what is it? Nothing. It is the hills from here. From the morning sun. God. This is a beautiful country. John Brown, a zealous firebrand who flashed across the country in an angry time. Ageless reminder that principle and conviction are the things for which men live and die. It is this spirit shaped by time, guided by wisdom and law that still flames in all the people of this land. And it is this spirit we salute on the Cavalcade of America. Our thanks to John McIntyre and the Cavalcade players for their performance of John Brown of Ossuatomy on the Cavalcade of America. And now the DuPont Company brings you its story. Tonight's story from the wonder world of chemistry is about a few of the diverse ways in which chemical research helps to make and keep you healthy. A new health weapon invented in a DuPont laboratory and made available to industry at large is an electric nose that works much as does an electric eye. Industrial workers using volatile solvents are sometimes endangered by the fumes. This electric nose, an ultraviolet photometer, detects the presence of as little as two drops of certain solvents in an average sized room, thus permitting scientific control to ensure healthful working conditions. All important in the diagnosis of many diseases is modern x-ray practice. Research is continually carried out into DuPont laboratories to improve x-ray film and make the diagnosticians work even more accurate. Studies in physiological laboratories often make valuable additions to medical knowledge through techniques involving x-ray photography. Thanks to a new method of rendering blood opaque, the x-ray may be used today to photograph blood while it is actually circulating in the veins. Dentists use DuPont film in x-raying your teeth because it is fast and there is little chance of movement blurring the result during a short exposure. Clear x-ray pictures of a broken bone can be made as it knits if the doctor has set it with a splint of lusite, methylmethacrylate resin plastic. That crystal clear, light practically unbreakable substance made by the chemist from coal, air and water. The fact that lusite does not appreciably absorb x-rays is one of its unique advantages for this use. The most intriguing talent of lusite, transmitting light around curves, makes it ideal for self-illuminating instruments which are a source of cool light in whatever spots the doctor, dentist or surgeon wishes to illuminate. Today, one manufacturer of medical equipment alone supplies more than 50 different lusite instruments to dentists, surgeons and physicians. Although this crystal clear substance, which began by making the world simply a handsomer place, is now making it a more healthful place as well. It is on a thousand fronts that advances are made for your better health by scientists working to bring you better things for better living through chemistry. And now, Ted Joyt of the Cavalcade Players to tell you about next week's program. Ladies and gentlemen, next week we shall present a play written by the noted author Stephen Vincent Benet, starring Raymond Massey, known everywhere for his portrayal of Abe Lincoln in Illinois. The story will be one never told before, the story of the 3,000 mile unfortified borderline that divides the United States and Canada. The title of the play is The Undefended Border. Cavalcade of America feels especially proud of the privilege of bringing to you so great a star in so great a play. Built around a historic fact that carries with it the greatest hope for the future of our world. Thank you. On the Cavalcade of America, your announcer is Clayton Collier, sending best wishes from DuPont. This is the National Broadcasting Company.


Hey everyone, today we're gonna talk to you about the sales of game software here in the United States and how Nintendo Switch actually owns 19 of the top 20 software sales. Now there are some caveats to that but it does show Nintendo's dominance. We already know that Nintendo dominates in Japan. It makes up like 97% of all console sales this year in Japan. And yes, they frequently own the top 10 software sales week to week. But that turns out it's really starting to extend to the United States even though there are obviously significantly more PlayStation 5 and Xbox Series being sold here. Still, the fact that despite that Nintendo's able to own so many of the top software selling titles of 2021 is quite amazing. Now before I get into that and get into the caveats of the data I wanna remind you guys to go ahead and hit that subscribe button because any new subscribers all the way until January 27th actually get an opportunity to win $100 cash. Now you can receive that cash whether through Venmo, Cash App, PayPal, Zell whatever app you guys happen to use that I can actually get the money to you. I can obviously also give it to you in a digital currency form whether you want it as an Amazon gift card, eShop card or whatever you can choose what you want but yes we are giving away that to one new subscriber here over the next month. Also we have three copies of Pokemon Legends Arceus being given away as well. To enter for that you need to go down to the description or the pinned comment and click on that viral sweet link. Now let's get into this because I have the data here and it comes from Amazon US and the reason we're choosing Amazon US is not only because the data is publicly available but because Amazon is actually the number one retailer in the United States they sell more of basically everything compared to any other retailer that exists whether online or in person including Walmart and all that. So the sales data they have is often representative of the grander industry on the whole not 100%. Now there are some caveats to this data for starters how they list game sales is different than you might see in say the NPD report. The NPD report will list game sales with combined digital and physical and also combined version sometimes. That's not the case here with Amazon. So caveat number one is a digital copy of a game and a physical copy of a game are listed completely separately on Amazon. You'll notice this when we go over last year's numbers as a comparison. And then when you also look at it they don't combine versions together. So say you have NBA 2K they're not gonna add the Switch, PlayStation 4, PlayStation 5, Xbox Series and Xbox One versions altogether. So a lot of these multi-platform games are going to be a little bit shocking how low they are on the list. Just note that doesn't mean they're actually not higher. As you guys know the NPD is always reporting that Madden and NBA 2K and Call of Duty are near the top of the list every single month but that's because they're multi-platform so a lot of this is just individual platform individual game version sales. So again the sales of all the games are likely higher but either way it's just as impressive. First up let's just go over comparison for what 2020 was because Nintendo killed it last year too. We all know this. Nintendo's won like 37 of the last 38 months on the market in the United States in terms of system sales. But 2020 is top 10. We just got the top 10 here. Animal Crossing New Horizons, the physical version Super Mario 3D All Stars, Mario Kart 8 Deluxe, Super Smash Bros. Ultimate, Animal Crossing New Horizons, the digital version. At number six is Cyberpunk 2077 for PlayStation 4, Ring Fit Adventure at number seven, Hyrule Warriors, Age of Calamity, at number eight the PlayStation 4 version of The Last of Us part two and then The Legend of Zelda Breath of the Wild. Now that was the top 10 last year. You see there were a couple of PlayStation games I got in there are some big ones. Cyberpunk obviously being a big third party game but yeah that obviously showed that there was for individual system sales that Nintendo was really dominating even last year. Although Sony, you know Last of Us part two was able to crack into that list. This year it's even worse for everybody else. So we have the top 20. And there's a reason we have the top 20. First up, Super Mario 3D World Plus Bowser's Fury, best selling game on Amazon this year. Just Dance 2022, the Nintendo Switch version is the second best selling game this year. Animal Crossing New Horizons is the third best selling game. Pokemon Brilliant Diamond is the fourth best selling game. The Legend of Zelda Skyward Sword HD is the fifth best selling game. Mario Party Superstars is the sixth best selling game. Mario Kart 8 Deluxe is the seventh best selling game. Super Smash Bros. Ultimate is the eighth best selling game. The Legend of Zelda Breath of the Wild is the ninth best selling game. Metroid Dread is the 10th best selling game. Pokemon Shining Pearl is the 11th best selling game this year. Super Mario Odyssey is the 12th best selling game this year. The 13th best selling game is New Pokemon Snap. The 14th best selling game this year on Amazon is Minecraft the Nintendo Switch Edition. The 15th best selling game is actually Just Dance 2021 for the Nintendo Switch. The 16th best selling game this year on Amazon is Luigi's Mansion 3. The 17th best selling game is Super Mario Party. The 18th best selling game is surprisingly Carnival Games. Man, we actually featured that a couple of years ago at this point for Nintendo Switch. Number 19 is Super Mario Bros. U Deluxe. And finally, we get to number 20 and the reason we're doing the top 20. We finally have our only PlayStation 4 game in the top 20 that being NBA 2K, the one that came out this year. So yeah, as you can see, extreme bias towards Nintendo's software. It just shows Nintendo's dominance isn't just in Japan. We should be surprised. The Switch is the market leader. It is probably over 100 million units at this point according to our own metrics and according to VG charts, likely according to Nintendo's metrics as well, even though they're not publicly announced yet. The Switch is dominating. The Switch has an opportunity to become the best selling system of all time. We'll have to see how it gets there. Is there gonna be another revision to boost sales? It's a little bit more powerful. It's still part of the same generation. How much longer is Switch gonna be on the market? Is it two years, three years, four years? Five, is it gonna be like six more? Like PlayStation 2 is on the market for 12 years? I don't know. What I do know is Nintendo is dominating the software and hardware department right now. Now, why are they doing this? It could be pandemic related. It could be just related to releasing evergreen titles. What you notice on that list is not all those games came out this year. Nintendo has this knack for evergreen titles, titles that sell millions and millions and millions of copies year over year over year over year, despite not lowering the price on most of those games. Only Nintendo seems to get away with it. And I'm not sure why. You know, you look at Horizon Forbidden West coming next year, it's probably gonna sell 10 million plus copies between PlayStation 4 and PlayStation 5. Maybe even more. But then after like a few months, it's gonna be in discount bins because the sales have dwindled that much that they need to do that. And even after being discounted, it still won't sell additional millions. That's the crazy thing. They discount these games to keep them selling extremely well, but the discount's not keeping them selling the same as Nintendo who isn't discounting. See how weird that is? How Nintendo's getting away with a business strategy? Nobody else can. And then even the strategies they do use to maintain sales still can't hit the same sort of sales Nintendo gets you over a year. I mean, where the heck is PlayStation's Mario Kart 8 Deluxe selling millions every year? Breath of the Wild, millions every year, every year. It's insane to me that Nintendo can do this. But it does show the incredible sales power of Nintendo IP. It shows obviously the fact that people are highly satisfied with Nintendo games and are comfortable paying 60 bucks a pop even years later. It also shows the incredible popularity of the Nintendo Switch hardware.  But hey, the market is speaking. They're loving Switch. They're loving what Nintendo's doing and they're continuing to buy Nintendo games at record paces. So what does this really mean? It means Nintendo fans have nothing to worry about for the current and present and future of Switch. In fact, we should be stupidly excited because 2022 is gonna be another massive year and Nintendo's gonna want those games to sell for years and years as well. If there is a next gen Switch in 2023 or beyond, it's likely gonna have all these games backwards compatible and or ported versions of them because it works so well for Switch with Wii U. Why not do it again? And obviously the biggest caveat here is just showing how popular Nintendo is. It can be said almost without trepidation that in 2020 and 2021, Nintendo might be more popular now than it's ever been. They've opened theme parks, right? They've gotten LEGO sets out. They've obviously gotten the owning the sales charts and record paces here in the US, Japan and most of the world. Nintendo is doing something with Switch that even the Wii and DS era didn't do and that to me is absolutely incredible. So yeah, Nintendo's kind of at the peak of its power. The question is, what's Nintendo gonna do now that they've been on top for a sustained period of time? See, typically when companies get to the top, they falter, they drop, they make a mistake. Sony didn't seem to do that going from PlayStation 4 to PlayStation 5 yet, we'll see what happens down the line. But is Nintendo about to falter now that they're back on top? I don't know, time will tell. Some people feel like the Switch OLED was already a falter but is it? It's still sold out. Sure, you might walk into your local target or Walmart and find a few switches. There's a few Switch OLEDs on the shelves here and there. They probably will be gone in a couple of days. The demand is incredible. Shintaro Furukawa's warned us that they can't keep up with demand right now let alone in 2022. He's already telling us, stock shortages aren't going anywhere next year. You might have a hard time anytime you want walking into a store and buying the Switch OLED. Same for PlayStation 5. Same for the Xbox Series. Same for graphics cards unless you happen to have a local micro-center that gets thousands of them at once. I honestly think we are in a situation right now where I am very nervous for Nintendo. They have not always done their greatest work when they're on top. Usually leads to a Wii U situation, a Virtual Boy situation, a GameCube situation and I love all those platforms for different reasons. But if we're honest, that's Nintendo squandering their time at the top. So let's see what Nintendo does this time under new leadership. Shintaro Furukawa's first major task as president of Nintendo is going to be what do we do now that we're at the top again? Is he gonna react the way the late Owada did and blow the lead? Or is he gonna learn lessons from the past, apply that to the present and the future and keep this momentum going in the same way Sony can keep it going generation after generation after generation. If the 2022 lineup is anything to go off of, it certainly feels like Shintaro Furukawa is taking lessons from the past and applying them to the present because we've never had a lineup like that in year six. Let's think about that for a moment. The fifth year, the fifth birthday of Nintendo Switch is happening on March 3rd. Most of the games coming next year are gonna be happening during the sixth year and I know you're gonna be like why are we called the sixth year? It's because once we get to March 3rd of next year we have completed five years on the market. That's why it's your fifth birthday. So we will be in the sixth year for most of those games and Nintendo's never had that kind of year in its sixth year for games and software lineup. So we'll have to wait and see. But for right now things are looking up and I don't know what's gonna stop them except for Nintendo themselves. All right folks, I am Nathan DeRobeljans from Nintendo Prime. Thank you so much for tuning in and I'll catch you in the next video.