We evolved from where we were to where we are today as a, as humans we evolved. But if you look at the picture closely and you see the last guy, he's very close to being back to what we were. So you know, we don't walk straight anymore for example, right? But that's evolution. They say there's another industrial revolution that has started with all the technology changes that I have in today. And we are a part of that. And we are in fact the pioneers of that. In the UX field, we need to travel that change. With the growth of the human and mankind, there is another growth that has happened which is within organizations. Which is a very interesting growth that has happened. And I specifically like this picture. Because when I had started, I was, you know, below. I was a team member. As a designer, I was considered a team member. I was never a design lead. Then I became a design lead, but I was still under a team manager. Somebody managed me. Today I'm a design lead who's managing a team and managing a product. So I'm way above them. And that's the change within two decades that has happened in Indian organizations. From becoming a designer and become a chief UX strategist. I love the designation by the way. But it also involves a lot of responsibility and a lot of answerability to the business which I need to internally get. What was the world then when I had started? You know what? There was no financial crisis in the world two decades ago. The globe was very happy. There were no markets crashing. We were all in a very peaceful state. This is what we used to do. There were smart phones. They were not all smart phones, but they were still smart. They did what they were supposed to do. And if you interestingly notice the design of the phones today and then, the phones have changed. They're still rectangular, the same ergonomics. They haven't become circles and squares yet. So they still do what they're supposed to do. This is the 2007 Facebook page. It said Facebook is a social utility that connects people around you. It does exactly what you do today. So Facebook hasn't changed too much. This is what people used to tell me when I used to go to them two decades ago. This is actually my first project. I was told to clean this screen and make it look pretty. And that's exactly what I did two decades ago. That was my job as a UX designer. There was no UX designer. I was just a designer. This is what I was told when I used to go there. I didn't know that I need to talk to UX people. What do you do? So then, you know, there's something called UX, but they didn't know what to expect of me. Was I a Photoshop designer? Or was I meant to just change the fonts and the colors? At what stage was I supposed to be called in? It was also very vague. So what has changed in two decades? Do you guys think anything has changed? Or do you think it's all the same? So there's a sea change. This is what I did there. And I'm going to talk about the changes through some projects that we executed within our organizations. This is what we used to do then. This is one of the pages that we had done, where we only did the layout of the page. We did a very two-dimensional job, which was a graphic layout that had to be a banner on the top. Or, you know, details like maybe not a yellow balloon, maybe a red balloon. Why is the read more button there? Why is the color blue? Other decisions that I used to take, even about a decade ago, forget two decades. What do we do now? It's not just the device that has changed. Of course, we've changed from a website to a mobile app now, which is also a big change. But there is a design thinking that has changed. And I'm going to demonstrate it with you examples of projects that we've done, where we have not just changed the graphics, but we've not changed in the way the product was being envisaged. Let's look at this. I don't know if you guys know this. This is an Android app that is live and running. It's called Crispy. It is by Hindustan Unilever, H-U-L. A little background with the app. This app is an entertainment app for two of them, which feels like a chart card, and a varanasi, and a mirad, which are media dark places. Why is it media dark? There's no electricity there, so they can't watch television. How do they get entertained? They get entertained by using their mobile phones. They charge their mobile phones, and they consume entertainment material on their phones. So this app helps them download snippets of movie trailers or songs. Within them are embedded H-U-L ads. So for example, if you're watching a Dilwale song, within that you'll have a Latin ad, which you don't mind seeing, but that is what H-U-L's proposition is. We actually went to varanasi, mirad, small towns, small villages. We studied how people actually behave with their mobile phones on the internet.  They know every function of the mobile, but they're also very internet conscious, because they're all on data packs. They take 20 rupees data pack.  So they're very, very price conscious. And now in such an environment, how do you play an entertainment app, where they need to actually buffer data, and they also want slightly slower connections than main cities. So they need to buffer data, and they need to view entertainment. And they also are very conscious. So we then said that, you know, and by the way, all of these decisions were taken by our teams, not by teams within HUF. We as UX designers decided all this. So we said, you know what? We need to download these songs. You don't need to real-time play them. You can never real-time play them in a place like Varanasi. Now when you're downloading these songs, what happens? He's very conscious. I told you he's got only 10 minutes to look at his WhatsApp messages, to browse video here, download video here. So you have to make the most of those 10 minutes. And the other problem that they had is, when they download video, even we don't know where those videos go. We go looking for them, where does my downloaded video sit in my mobile storage memory, or is it in the hamburger menu somewhere? I'm lost, right? So imagine those people, they have no idea where their downloaded videos have gone. So we created an interface where if you see the bottom, it's got my video downloads.  I can swipe it back. I keep browsing. I'm utilizing my 10 minutes. I keep browsing. I keep putting them on download. And what's the beauty of that bottom? It tells me two of three, three of three. Wherever I am, on whichever screens, it's always telling me how many videos I have put on downloading. What is the current status? If I've downloaded three, the moment it says three of three, I can switch off my mobile data. So I am giving him the power to know where am I in the download status, switch it off and I don't need it. Another interesting thing that we did, can you start downloading when you're very internet conscious, data conscious, can you start downloading without knowing what song is this? So because you're very data conscious and you download, you know, is going to take some money, you want to be sure that this mustmug and song is the one that you want to download. So then to introduce something called, if you look at the bottom, Video Thumbnail Preview. So it's a frame by frame preview of the song, which I can swipe. And without downloading, I know exactly what song this is and then I start my downloading process. And this is the value you as a UX designer have to start bringing to the table. It's not about the graphics and the layout. It's about the thinking of what your users trying to do and how can you achieve it through your solutions. Let me give you another example. This is the first bank in India which is going to open your account without your walking into the branch. Nobody will ever come to collect your documents. It's a mobile, online, only digital account opening. It doesn't happen in India yet. This is the first bank that is going to do that. It's going to be launched very soon, maybe next month. Now, we are going to help them and research the product. We only have a piece that we have an app that helps you upload an open account. These are the three steps that you need to take to open the account.  You upload them. You fill in a form about yourself. Then you verify yourself on a video call. So you get on a video call to the bank executive. You verify yourself and you're done. Your bank account is open. You don't need to walk into a branch anymore. Now, how did we add value? And I'm going to talk about details here. When they said take videos, take photos and upload, interestingly, the prototype that we had made said that, you know, your Aadhaar card has two sides. It's got the front and the back. You're supposed to take a picture of both the sides. It used to say, keep your Aadhaar card ready. Instead of that, it said, take a picture of the front side of your Aadhaar card. After he said, okay, it would give him, you know, a screen where he takes a picture. And if I get him back to that screen, say, take a picture of the back side of your Aadhaar card. When we actually went to the prototype testing of users, of event users, really in smaller terms, we would be more applicable where the bank doesn't even have a branch. We realized that, you know, people didn't even read, people don't read. We all know that. They thought there's an error and we need to take a picture again. They didn't realize we're trying to tell them that the front side and the back side. The only change we did was, we said, after he had taken this picture, we don't take him back. We say now take a picture of Aadhaar card's other side. So we don't confuse him by saying let's just take a picture of the other side. Problem solved. What is the other thing that we did here? So we all know our Aadhaar cards have a shape like this. We saw when people started taking picture, they would keep their card like this, they would hold their phone like this and try and take a picture, which was very unclear. They had to actually hold the phone like that. So all that we did was, just the moment the camera mode was on, when they hold the phone like this, they give them a message, please hold your mobile camera and landscape and click the image. And the message doesn't go till he does this. The moment he does this, the message is gone, when he does this, the message is back. So it just, it simplifies, it tells him exactly what he's supposed to do instead of giving him an error message or giving him a help text beforehand. Just when he's in the process of doing it, we tell him what to do. So remember, this is what we are doing, right? And this is mostly men and the executives on the back side are women. So in the prototype, after the step of tell us about yourself, to verify your video call used to automatically start. And we saw disaster there because you know, people said that we actually did a live testing of this and we saw people are sometimes sitting in their nightclothes at home, they're sometimes sitting only in a vest and sometimes their chests are seen. Which is very embarrassing for an executive of the bank to be conversing to. We had to introduce a screen saying, you know, your account generated continue to video call. Where he clicks this and then starts a video call. So he takes a conscious decision now I want to start a video call. So we are empowering the user to start a journey. We are all very fond of removing clicks and saying, you know, remove the screen automatically start, let the number of clicks be lesser. But this is a very good example of there may be a click, but it means empowering the guy to start a video call to not get embarrassed. So these were examples of how we have moved from a graphic layout of a website to end the charging of product, its journeys, what features the product should have. In fact, so much so that he has started UX-sync services.  Are they happy with the ordering menu, are the tables are laid out. So very interesting findings, we were working with the Marriott and he did this study in the US and he did this study in India with the interesting finding was that in the US, the finding was that people wanted a romantic dinner or they wanted a candlelight maybe a table for two people, maximum three people, or a bigger family table. When we came back to India with this very interesting difference, people had this children around so they wanted child safe places, even in a 5 star hotel. So the whole shift was very different. If you are a regular Marriott, you see only in India they have candy stalls in their buffet breakfast because this research very clearly said that they wanted to be child friendly places which never came out in the US or maybe they don't take their children out I'm not too sure. Very interesting discoveries though. So the US has moved on from a graphic layout to intangibles, to experiences, experiences of ecosystems, experiences of services. What has changed this methodology? I know I'm running short on time so I'm very quickly going to go through these slides. We used to work in a waterfall method, we don't do that anymore. We all agile, in fact forget agile, we all are lean methodologies now. We quickly learn where to measure. We don't wait for requirements to come. The developer doesn't wait for us to finish designing. We work hand in hand with the developer. And how do we achieve this? These are the last set of slides. We wrestle our influence. We need to have an impactful that we need to fight. As a woman I need to fight even harder. You know when I walk into an insurance company and I try and tell them they need to change their products, they say, what do you know about finances? And when we start talking, I tell them I need not know finances but I know you explain well. That's where we start our partnership. Design before you quote. You can't design after your quoting. Agile design process. It works beautifully. We designers kind of detest the agile processes because it gives creativity. We don't know how to get into sprints etc. Sprints are important. We had a lovely talk on sprints a while ago. Sprints are very, very important. And we need to fall into the sprint cycles. Spread design capabilities across your teams. Please don't think technology guys can't design. They all can. Content writers are great designers. They all can visualize in designs. Spread these capabilities across. Change the organization culture. Only we can stand up and change the culture. So very quickly, what do you think on UX? UX is not how the app is designed. It is really how the organization will navigate the change to the next decade. It is how the organizations will change their thinking. Will change their design thinking. And for all the UX designers come dip in the air of communication by design. Design can change the way we communicate. Happy UXing. Thank you. A little bit about the details. The slide where you show that you have that continue to video call them. I think I have done the same. But there is a doubt here that we are adding one extra step and we might encounter drop-offs. I mean, I have dropped-off at one of these places where there is shrink-off on drop-offs. So what would be our possible alternate solutions to this? This is a great solution by the way. Yeah. Like I said, we can do that. To remove a step, we say that this is a fair way and we test it. I don't think you have to empower the guy who is going to start a video call. You have to tell him what the next step is a video call. It cannot just start. Because the guy could be he could be driving, he could be on the road, he could be in a bus, he could be in a situation where he can't take the call. He could be in a 2G network, in fact, the screen doesn't have that. The next iteration also has things like please be sure that you are at a connectivity place and please be comfortably dressed. So we needed to consciously tell him. So I think this is a screen that's kind of a must. I agree. So my question is more on, let's say, user drops-off over here. We had a debate and the debate was what is more important for us. The user continuing the call after clicking the brand new button or the automatically starting a call and the user dropping out then and not coming back because he had a bad experience. Very much the talk is great. My nice season execution was well. I've been in the industry a bit more than you actually and I've seen my role involved in designing the interface to design the process, the system to design the interface. Have you seen a similar trajectory? Yes. Business is just starting not so much. We're working for a very large insurance company in India. We've been working with them for about five years. It's now that they call us for their business meeting as well, which was never the case earlier. So it's just about started. So that would be a little different. Yes. So you'll be surprised before that product gets registered and the underwriter comes and writes things, they work us. What does the product have to be? What does someone need when they're looking for a health insurance? Should we give him to discover and discover? So all of those decisions are not taken by us with that. When he started with crispy the apple I showed you for entertainment. So when we had started the concept, we thought we have a change in language as well. We have both Hindi and English. And the name was not crispy, it was 3G. It came from 2G, 3G. Since the download of videos was free it was called 3G. When we actually went into the research with the users, they were and they were young audience, right? They don't like the idea of having a Hindi app. They think it's below their status. They don't want to tell people that they're using Hindi apps. In fact, some of them also said Hindi is okay so I have to ask my parents even if they don't know Hindi, they talk in Hindi. They don't want to show people that they're using Hindi apps. The idea of 3G was given out or cancelled because they said I don't want to tell the world that I'm using things that are free. So then we got crispy as an idea. So vernacular is great when it comes to Hindi news content. When people want to read serious things it's news. But when it comes to, we also did a similar research for e-commerce for shopping again. They don't want to read Hindi. They don't want to tell people that they're reading Hindi. So we did it for a matrimonial right. You'd be very, very surprised. There's an about a section where you need to write about yourself. We saw people don't write about themselves. People are not articulate. They don't know how to write about themselves in English. So let us give them an option in Hindi. After three months of running a feature of writing Hindi, only three people had written in Hindi. And we did a survey. They said, you know, this is a profile that's going out to the world. We don't want to tell them we don't know English. We don't know around vernacular languages when it comes to apps like this. Sir, do you... Do you ever design vernacular apps? We do. But like I said, we've done something for Hindustan news people, which is mobile and desktop, which is an Hindi because that's news content. But is it about people don't want to... People don't want to use vernacular language as a medium to communicate? Because, see, there are two things aspect to it. I understand Hindi, English, but I'm more comfortable in communicating and chatting or talking or writing in Hindi than I would, you know, write in Hindi. I can't read and write properly. That's bad. So now, the thing that you said is people are ashamed of saying that I write or read anything. You know, that's... Is that a fact? I don't know. You guys have done the research. Sir, like I said, this is a domain-specific thing. I'm looking at an entertainment domain. If I'm looking at a... At an e-commerce domain, I would prefer English. But when I'm looking at news, I need to understand something. I would prefer Hindi. So the choice also changes depending on what I'm choosing and the audience, of course. All our research has been in North India. I'm not sure what it happens when it comes to down south. But this is truly another research that has happened in the north. Can you take one last question? Can you show me where the guy is at? Yeah, we can take one question. Why do you have in corporate that videos that people's bank account can be opened with the verified and submitting something and some specific messages? Something that has to verify your documents. That's why they come to collect your documents. So we've eliminated the process of someone coming and collecting your documents by getting on a video call to show your documents. Can I ask you a question? Yeah. On the Aadhaar screen, I can just show. So was there a reason that you explicitly used your camera and actually took a picture? Because as far as I know, Aadhaar is just a number. So it could have even been just a password scan or maybe just pen and pen just kind of a number. So what the process, the RPI regulation and the process is that you need to submit a picture. So how it happens in the fiscal world is you make them a photocopy. They come and then they verify the photocopy with your actual documents. This is doing exactly that. You're uploading it and then you're showing it to them in a video conference which they, because they've uploaded images onto them, then they verify against the upload document. Okay, but as far as I know, I took the open RPI thing which the Aadhaar team is working on it. So if I give your Aadhaar number to them, how do they verify that the one that I have is the same as the number that I have given? Because the number that I give them will never give them an image. And that's purely an RPI guideline that it has to be an online verification and it has to be like this. It's an RPI regulation. I was, I just wanted to point out because Pramod Verma, the chief architect of Aadhaar, I've actually been to a stock in which he said that you actually don't need to give on to that. So that's probably something. Thank you very much. Thank you so much.


Welcome to JSA TV, where we're covering the latest stories, trends, and innovations from leaders in global connectivity, digital infrastructure, and the networks within. I'm Allison Whelan, coming to you live from Metro Connect USA 2024 in Fort Lauderdale, Florida. And joining me today is Rod Hansen and Jonathan Restivo, co-founders at Cityside Fiber. Gentlemen, welcome. Thank you so much for joining us. Thank you, Allison. Appreciate it. Of course. So, Jonathan, you presented on a panel this morning. So for those who can't make it, can you tell us a little bit about that panel and some key takeaways? Yeah, absolutely. It was a really interesting conversation with some other industry leaders from other areas throughout the U.S., a little bit further along in some of their developments. So it's interesting to hear some of their stories about some of the challenges that they're having compared to us, to, you know, it's relatively new to the space and where the industry is going in particular around Fiber to the home and Fiber to the prem out in those communities. I think kind of the consensus is that there's a shift right now from a bit of a Wild West, everyone trying to figure out who's going where and who the developers were going to be into more settling into some established companies. And now it goes from, you know, staking your claim or anything like that to now being able to execute and optimize through some of your efficiencies. One of the points that I really tried to hit on, and that is a focus for us at CitySide, is as we look at some of those, you know, how to operate within that environment, the keys for us are going to be taking advantage and leveraging our operational efficiencies, being local to Orange County, having that presence, you know, is a good OPEX driver there, marketing and brand efficiencies, so being able to speak to the community and hit more people at once as opposed to being spread out across different franchises. And at the end of the day, the focus on the customer experience, that's our driver as a differentiator within the market, you know, from the cable companies, from the legacy providers. And so I think across the board, what you're seeing for us and other industry developers is a focus on that and making sure that we're getting that right. And it's hard. I think that was a big part of that conversation. Sounds like the overall theme were efficiency. We're driving towards efficiency in all facets. Performance, right? Executing on all these business models that we've had out there and we've talked about and, you know, looking at the numbers, right? At the end of the day, you have to hit those numbers, right? And so that will be a big focus for us and the industry on the whole to see who can, you know, perform the way that we said we could. Yeah. Yeah, I think it's really become now a, prove it, right? Yeah. You know, the people have been funded, we're out, we're building, we're doing all those things. And it's gone from show me you can build to tell me how many passings you have. And now it's okay. What's your penetration rate really going to look like? And are these models going to work? Yeah. And so I think it's really comes down to execution. You know, we feel very confident that we're on the right path. We've made the right decisions. We're seeing really great signs, but we're still really early. So it's really now a matter of, you know, executing on what we said we were going to do. We'll get updates on all those stats, I'm sure, in the Metro Connects future, correct? Yes. Yes. Well, we talked to you and Honolulu, we got to catch up there and you guys had talked about tested and data point. Do we have any updates there? Good. No. Yeah, no, we continue to develop more neighborhoods and bring more neighborhoods online and bring more customers within those neighborhoods online, which is exciting.  So that's all part of expected challenges. Right. You know, some on the build side as well. Someone asked if, you know, if there was a surprise, you know, if building in California was a surprise and, you know, the response is no, we knew that it was going to be slow. We knew that it was going to be challenging and things like that. So we're just, we're powering through. We learned from our growing pains, right? Yeah, absolutely. And, you know, more cities in the works throughout Orange County, as we talked about, and then steadfast in our focus is on finding underserved people throughout Orange County and communities and being able to bring fiber to those communities. And so our target for 2024 is to be out there and, you know, about 10 cities by the end of the year. And so we're on track and moving forward with that. Very exciting growth, growth, growth. Yeah, I think one of the things that we've seen is the city, it's not just us going through a learning curve, but the cities are going through a learning curve as well. It's been 50 years since somebody's gone into a city and built at the scale we're building. And so pretty much city staff hasn't had, hasn't really gone through this before. So they're learning with us. And the good news is, I think the city of Tustin is a great example where we started slower, but as the city gets more comfortable with what we're doing, permits are starting to flow faster. Right. They're starting to be more comfortable how they support, you know, us in the field to make sure that they've got the right inspectors and that they know what to look for. So it's really, I think, a real positive sign for us as we get into the same things now happening within a point. So that's a good sign. And as we get into new cities, I think we'll continue to learn along with the city on how to work together and hopefully start to accelerate that build. Yeah, just getting in the groove of things, right? Yep, yep, exactly. And you touched on a minute ago, the customer experience. Can you tell us a little bit more about the customer experience that you guys are providing and the great work that you're doing in those communities through that? Yeah, I think Jonathan's team actually is focused in that area. He pretty much owns that part of the business, but I think we are completely aligned that that is, in our opinion, the single biggest thing that we have to keep our eye on and focus on. And Jonathan, you can speak to it. Yeah, it's, you know, just adding a level of communication and engagement that I think is lacking from some of the legacy providers. Being able to have direct communications with folks that are higher level, even in the company, right? We had someone show up in our office, I don't know if you told that story last time, but, you know, someone showed up in our office and had, you know, some questions or whatever. And Rod was the one that dealt with them and kind of walked them through a couple of things and he left happy, right? You know, when's the last time you were able to have access to the Cox CEO, right? Right. And that level of engagement. So, yeah, for us, it's, you know, being local, having, putting ourselves out there in the community in a number of different ways, exposing ourselves to that feedback and interaction is really what drives that. And then we're also working on some cool things actually with JSA to continue to enhance that customer experience and provide additional benefits that go beyond just a higher quality internet service and internet experience. And so we're excited to bring those on over the next couple quarters. Yeah. Well, it sounds like you guys have so much to look forward to for the rest of 2024 and beyond. So for our viewers who want to go to learn more, where can they go to connect with you guys or to reach out to you? Yeah. CitySideFiber.com. If you're in the market, go ahead and sign up. But yeah, industry-wide where we have pretty active presence on our socials and LinkedIn in particular. So, yeah, we're always available. All right. Give them a follow on LinkedIn. Thank you guys for joining me. It was great catching up. And thank you to our viewers for tuning in. Until next time, happy networking. Thank you, Allison.


Okay welcome to the bookmap webinar. We're going to go through the platform details and we've done things a little differently now and let me go through the risk disclaimer and then I'll get into some of these details. Trading equities and futures involves substantial risk of loss and is not suitable for all investors. Past performance is not indicative of future results. More information you can find at bookmap.com become a member there and you have access to free resources and then you can reach out to us at support at bookmap.com. Here's where you can get more information just at our website and click on explore here. Here's the free webinar link as well. That's for this webinar and then members you can sign in here. So let's explore and let's click on the pricing. So I just want to show you where you can find bookmap if you want to give it a try. Okay there are two versions basic and advanced. Okay now these basic and advanced here with the DX feed these it's a package deal. Okay you can get DX feed with the basic and advanced over here as well. It's just not a package. Okay so it's 49 per month or 99 per month for the advanced. They are both billed quarterly and you get a 14-day trial period. So try it out see if it's something that works for you. If it doesn't it's really risk-free. You've invested maybe a little time in understanding and hopefully get a great understanding of order flow and that's that. So the differences between the two are the add-ons and the ability to trade right from the bookmap chart. Okay so all of these add-ons very powerful and I'll demo those for you. Okay good morning Francisco. Okay so that's bookmap and the bookmap portal here if you click on this link if you're once you become a member you can view the features and components here and then there's the education here. All the videos are here however you can also just simply subscribe or follow us on Twitter. Alright and then you can access all of the webinars here on the YouTube page. Okay so you'll see the there's an intro video here a little further down all the features and components are all in this playlist. Okay order flow video snippets these go through in very concise but they're detailed enough. I think they're very well detailed going over phenomena that we witness in in the order flow that other software packages really they don't give you those details and they're not able to visualize this type of phenomena and and how this can help your trading here. Okay the bookmap education course is down below that and then all the recorded webinars are here. Okay and here's a professional trader veteran for I don't know how long he has been trading but quite a long time and he is excellent so if you want to see another trader professional trader using bookmap this is the place to to check it out. Okay all right let's see. Okay so the new this is the new details here for the for the webinars okay so there's two webinars now there's one at 10.30 which is this one and Monday through Friday and we're going to go through the bookmap basics the advantages what is displaying for you so you can understand what it is and then how to begin using it and reading it by understanding the the order flow and then answer all of your questions. Okay so you can just register once and this is open to all. Okay now the the second webinar is here and this is the bookmap live order flow advanced analysis and this one is for those that are currently in trial or current customers so they're going to have more detailed questions and we're going to go over that so we're going to go through more advanced phenomena here in bookmap and how to read it and how to integrate that into your trading. Okay this is going to allow you to really optimize your trade entries exits and trade management and we'll have a more detailed Q&A session as well okay so you know we're making a distinction between the two because a lot of the a lot of the traders out there are looking for more information how to integrate a bookmap into their trading okay and and we're going to do that so this is that's the structure you're welcome to if you are a current customer or in trial you're welcome to attend both okay anyway that's that's the new structure okay so let's jump in here and take a look at bookmap and again you know this these sessions are for you guys so ask away any questions that you have happy to go through this okay let's see Andreas is this your own platform okay so you want you're looking for there is a web version as well it's through trade of eight if you're interested you might want to reach out to them and it doesn't it's not the let's put it this way there are there's a distinction between the two versions the the bookmap desktop version is you know it's gonna have other details in here and features that the the bookmap web does not have all right and yeah reach reach out to trade of eight I think that would be the way to go trade of eight calm I can put the link in here just a minute okay I'll put it in chat there you go okay all right okay so let's get into it here we'll take a look at the ES yeah why not I mean we'll take a look at the ES it's you know it's summertime and the it's you know the ES really kind of it's so thick in liquidity that sometimes we're like last week we're looking at oil or the NASDAQ NASDAQ's been on fire so you know we maybe we'll take a look at some of those other markets as well but I'll just start with the ES most of us are very familiar with the ES absolutely Andreas it works on Ninja Trader 7 and or 8 as you prefer okay so you can you can connect bookmap directly through the API and Ninja or we're just a platform just like Ninja so if you have a data feed from any of the supported data providers that we have and I can show you that list okay and this is important so that's why I'm going over this the connectivity okay stage five cqg rhythmic gain capital Ninja Trader 7 and or 8 this goes through the API of the of the Ninja platform it also is the same thing with TT okay trading technologies here X Trader it's for X Trader only though alright X Trader Pro so it bookmap will go through the API of TT X Trader okay or you can connect directly through all the rest of them here like IQ feed interactive brokers also goes through the API Trader 8 is the web-based transact features and then the dev experts and NASDAQ this is with the new bookmap for equities okay and that's what this DX feed is all about here so if you want to access equities you can alright okay you will need to subscribe to that now we're not the data provider but we have a partnership with them okay okay see another question Scott you having some problems with Ninja Trader locked up repeatedly okay Scott who are you connecting through is it you know through the Ninja brokerage or is it through another data provider if it's Ninja brokerage it's probably cqg top stack rhythmic oh well fantastic okay rhythmic offers two data feeds simultaneously or the same data feed that is accessible by two different platforms so you can just open up your your your bookmap and input your credentials for your rhythmic directly into bookmap and and have that running up and running separate from Ninja Trader there's no need to have your Ninja Trader up okay you can but it looks like you're having a few few issues at the moment with that with Ninja Trader okay so give that a try Scott so like I said we're just like any other platform just input your rhythmic credentials right there or your top step rhythmic okay yeah I mean however you want to open your Ninja Trader and access whatever it is I'm just saying that you you'll be able to access bookmap without Ninja so if you're having issues with Ninja you can still get bookmap going all right okay all right good question now and okay let's go over some of the details in the platform here okay what are you looking at here in bookmap now for a lot of people this looks very foreign and we're going to start off looking at something that we're all very accustomed to okay and indicators too this is an add-on indicator here this number right I'll go over that later okay right so what I'm looking at here is a five minute candlestick chart in bookmap okay and we also have a sub sub chart here of volume okay now most of us are very accustomed to looking at this this kind of chart okay this is a five minute period open high low close and and you can start to you know start to understand the pressure the speed of price within a candlestick chart and you know that's good however there are many issues here with a candlestick chart there the transparency to data here is very very limited we don't know many different things here by looking at a candlestick chart and we're making financial decisions based on limited data I mean it's really only 5% of the data here that you're accessing in in a candlestick chart open high low close of a specific time period that's it so we want a lot more information that can give us much more informed make us allow us much more informed trading decisions okay much more informed so the problem here let's just start with volume you know we don't even know where the volume took place on this candlestick okay within this five minute period where the traders committing themselves we just we don't know okay we have our sub chart here and that's helpful but still it just gives us the the volume it doesn't tell us what type actually book map does tell you what type by the we make a distinction here between the aggressor in the sub chart and we're also showing where it took place within this period not exactly on the candlestick but let me continue on so we want to know where the traders are committed okay where is the volume on this candlestick for example and you know what what type of volume how did it unfold we're going to gain insight by layering on more more information here in book map okay so we solve this problem here by first I'm just going to show you the historical best bid and offer okay and this is already giving us some insight okay I can also I can see a little double bottom right here in this five minute five minute chart so we have a little bit of microstructure here that is being displayed okay and this we're just unfolding the tip of the iceberg here no no pun intended on that truly but the we can also see the speed here of how quickly this went down and and then we had a little sideways action a little bit of a bounce okay so now let's turn on the volume okay and let me bring down the dot size a little bit let's go to the default I'll just bring it down here okay there we go okay so now we're starting to understand a lot more look at the volume that traded here okay the majority of the volume traded at the low of this candlestick okay this is already giving us a lot of insight just by knowing that piece of knowledge and because once you start to understand order flow in a trend you're going to be you're going to see a lot more of the volume trading at the lower lows okay and that's exactly what has unfolded here and we can see the up in here in the in the lower highs very little volume trading and that's very indicative of order flow within a trend okay anyway let me continue on with the the candlestick here and let's just look at this five minute period okay so now I've broken it down each vertical dotted line here is a minute we can put a minute chart on here candlestick chart but let's just look at the five minutes and now we can start to understand really what unfolded here within this price action okay so obviously the down candle we opened here we had a little bump to the high okay I mean just a tick or two and then it sold off hard okay look at the volume here okay we see there's buying and selling here okay and that's the pie display we give you the overall Delta of the aggressor okay red is an aggressive market sell green is an aggressive market buy okay as I zoom in I can start to pull apart all of this trading activity and I can I can see exactly what traded here okay so like this big dot here well let me show you what is really comprised of this is this is like your horizontal time and sales going by you're going to see a flurry of activity and I can we can use the rollover tip tool tip here to show exactly what volume it was we have the date the time what was on the ask at this price and then the volume at this price level okay and we can see that this is 283 trades all right I'm sorry not 283 trades for a volume of 283 okay all right now as I zoom back out you can see how we just are visually aggregating that data okay and that's an advantage here because you're able to use and digest this information now all right okay so and and you get the overall Delta here right so now you're starting to understand the volume here of what took place within this period and that's a lot more insight we've broken apart this candle and we're telling you we're showing you exactly what unfolded right and it's it's this kind of detail here in the microstructure that where the problem in candlestick is really apparent you know book map captures it all okay even even a footprint chart you're gonna miss some of some of this activity here you're not gonna see the microstructure and the reason being is that your footprint chart is gonna be either time-based or it's gonna be a rotation-based model okay and you know if there's not enough rotation here well it's just gonna aggregate all of this data into you know buying and selling and you're just gonna see big numbers down here okay but we can see this nice little retest look at the exhaustion here and these little points here and complete exhaustion down here okay or no I'm sorry some some did trade 18 contracts rated down here okay but one take above we have almost 900 trade okay so you're getting some exhaustion exhaustion in some of these areas here right and hence the bounce okay so anyway that's the candlesticks and the volume now we have all that volume data okay and we've solved that issue for you okay now what about the other areas around the chart here the other side of the order flow the transactions is an important part but where are they bidding where are they offering where are they getting filled and that data is not here what we have traditionally done is gone to the dome to look for that and when we can see our levels of liquidity here in our depth of market okay these are traders here lined up to trade at these specific price levels and provide liquidity with their limit orders okay this is your depth and this is the bookmap dome okay here's your depth on the offer and your depth on the bid okay this is the current market state now there's a problem with the current market state here although that's very insightful as soon as these numbers change it it's gone that data is now gone right we don't have any kind of historical recording of this data here so you're gonna have to remember areas of high liquidity areas around it how are they behaving are they pulling are they adding how aggressive are they what about on the offer at the same time that's a lot to comprehend and and trade off of the dome okay well a book map has solved that issue here by recording it okay and it's in the heat map okay so now I've turned on the heat map and this is the current market here okay this is the best bid and offer here your last traded volume here but you'll notice that the heat map changes in here okay that is reflected with the change in the liquidity okay so very bright areas are going to be high liquidity okay and it's a grayscale so if it's a little if it's less bright it's a lower liquidity okay now you can adjust for that using your contrast configurations here and and and look for and you can adjust it all sorts of ways right and you can look at very subtle details here in the liquidity if you like okay personally and the way that we've gone through it here and most of the professional traders out there are interested in that longer term liquidity and high liquidity okay not the details I want to see some details to understand what's going on pressing price a flip of the book Francisco loves the flip of the book so for example you can see a bit of a flip here they were on the on the bid and now they flipped over to the offer here okay pretty pretty powerful stuff to understand how the liquidity is behaving all right and here welcome Francisco yes I mean you know this is this is what is the current market state here okay but but this is how they behave previously now we have that record now we can start to gauge their intent to trade at these areas okay they were here earlier are they still here and for the moment at 2465 they are 1600 contracts here okay 1600 contracts on the other side up here at 68 and a half and we are channeling between those two areas right now of high liquidity okay so although we start trending down here and we're and look at the break down here was just one tick okay we still there's still a slant to the downside okay however the it looks like we want to channel here for a bit and but we'll see we'll see if all the sudden sellers start to jump in here and they'll get it we'll see a skew in the auction the auction part here okay the offers they're gonna lower the offers and get aggressive they're starting to do that here at 67 and a quarter okay let's see if they we get some more of that and we let's see if they start to hit the bid pretty hard with the aggressive sell orders okay if they do we're gonna test 65 alright so that's what the heat map is showing you and now you have that graphical representation of the liquidity and now you're looking at a very very transparent market here we have all of the data and we can start to understand and gauge their behavior so let's take a look at well we're just coming down and testing this here so I want to see this test and maybe I can zoom in a little bit here and get both look at the liquidity down here okay the they they were providing high liquidity and then they pulled okay so these guys don't really want to trade in this area that is insightful we yet we understand that they're not too interested in trading here in fact look at the behavior they start to pull that liquidity and now they're off or bidding down here about a full point lower that's pretty bearish okay it is high liquidity here but you can see that you know understand this behavior here and start to anticipate a test of this area because of the bearish activity right and we're we're just shy of it here okay we came one tick away from it and we can start to gauge their their behavior here now too it's still kind of bearish although this is high liquidity what about the areas around it okay we can see that there's really they're starting to pull that liquidity when it's one tick away and they're starting to add lower okay and that's really not showing the intent to trade here at 65 I mean it's less so than lower alright so what if that you know behavior was different what if they not only had high liquidity here they added even more as price was coming down and what if they started to build out this area here it not down below it but above it now it show pretty pretty bullish behavior on the bid okay so anyway now we're starting to get a context of the auction and starting to understand it okay now the sellers here although the although the buyers here were we're showing kind of this bearish behavior we can see that the sellers didn't take them on okay and that's where we were pointing it out earlier kind of getting exhaustive down here I mean look at the the trading that took place here it's a 160 contracts compared to 2,000 just one tick above okay so we're still kind of channeling here it's kind of feeling these these areas out right now okay alright so that's what you're looking at a book map and the understand starting to put the context together of the order flow the transactions and in the auction the intent to trade at these areas and that's truly what makes up the market okay it's the it's where they're bidding and offering and then where they're actually you know taking taking part in the market and engaging with their transactions okay and we have it all here displayed for you okay so anyway let's let's wrap it up here the the next webinar is going to start in just a little bit for the people in in trial right now and and also current current users okay so yeah if if you guys are interested then give the trial a shot and we'll go through the and further the education in the you know the webinar series for for those in the in the trial okay what's the cost of book map Andrew yeah it's right here okay 49 per month for the basic 99 per month for the advanced and you get it for a three month period okay yeah we're not a data provider Peter you will have to have your own data provider unless you're just interested in the equities we don't provide the data but we have a partnership here all right okay okay guys we'll wrap it up and we will catch up with you tomorrow okay thanks


Hi, my name is James and I'm a Librarian at the University of Alabama. Today we're going to learn how to use AdSpender. AdSpender is a database that allows users to see advertising expenditures, buy brand and other variables across 18 media types and national and local media markets. To get to AdSpender, start at the library home page and click on the databases link. Then, search for or browse to AdSpender. This is the AdSpender home page. From here, we can create custom reports or view previously created reports. Click on the create button under custom reports. From here, we will build our report. Different users build reports in slightly different ways. Here I will be detailing how I have built custom reports, but if you are advised to build it differently, that is of course fine as well. First, we select our media channels and market. The media market you select will dictate which media you can choose, so if you pick only the national market, which is total U.S., you won't be able to pick a local media like outdoor or local magazines. You can, however, select both national and several local media markets if you want to look at all possible media channels. For the purpose of demonstration, I'm going to pick total U.S. as my market by clicking total U.S. and then select. Then for media, I'm going to pick several national media channels, network TV, cable TV, magazines, business to business magazines, national newspapers, network radio, and internet display. Next, we'll select the time period. We'll be using calendar and we'll be selecting specific time period. With specified date range, we can see that the most recent data AdSpender has is from December 2019. For the start date, I'll be selecting one year previous, so December 2018. Next, we'll select the product set. Here you'll have a great deal of freedom to select the products, brands, companies, categories, and so on that will show up in your custom report. For example, if I'm interested in pizza restaurants, I can change my categories to brands and search for Pizza Hut. This search gives us 17 results, including several with Pizza Hut in the name. I'm really only interested in the Pizza Hut brand itself, so I'm going to click on it and hit select. If we want a list of competing brands as well, there are a couple of things we can do. I can go ahead and search under brands for dominoes and add that to the report. We can also see what other brands are in the same category. We still have dominoes selected, and from here, I'm going to use the drill feature. Drill lets you move between the different categories and products from the search dropdown based on the item you have selected. From here, I'm going to select categories. AdSpender has six categories for dominoes. The one I'm most interested in is pizza restaurants and delivery services. To see what other brands are in this category, I can select it and drill back down to brands. After drilling back to brands, I can see there are 245 brands in the same category. In this way, you can potentially find other brands that you would want to include in the same report. I'm not going to select all 245 brands in the report, but I will select a fee to add. Now that I have the brands that I want to include in my report, we'll click next and move to report format. At the top of this page, the report summarizes what I've selected for the report. Then I can customize how the report will look and what it will include. I generally don't change anything here, but I do want to be sure that dollars is selected rather than units. Next is report options. Again, these are options for customizing the report. We'll be able to export the report as a CSV file, so I generally advise leaving this and making any header changes in Excel. Next is the report summary. Here you can look over the report as everything you intended to select. You will need to enter a report name. While the report access is set to private, anyone from the University of Alabama who accesses this database will be able to see the report. Now we'll run the report. At this point, if you've selected any media that will not work with the media market or market you've selected, the database will give you an error. You can go back and remove whichever media is causing the error and try again. Once you run the report, you'll be taken back to the main screen and you can see the report with the date submitted. After waiting a minute or so, hit refresh on the page and it will say running or show links to the PDF and CSV under view. To see how the report looks, we can click the PDF icon. When actually working with the data, you'll want to download the CSV and open it in Excel or another spreadsheet program. Here we have the advertising expenditures by product from the brands we selected. If we want just the brands, we can go back and edit the report with the options to show brands rather than products. When looking at the report, it's important to note that the expenditures are listed in thousands of dollars. So that's all for now. Thanks for watching. And as always, if you have any questions, contact us or visit ask.lib.ua.edu to ask a librarian.