The Equitable Life Assurance Society presents, this is your FBI. This is your FBI, the official broadcast from the files of the Federal Bureau of Investigation. Presented transcribed as a public service by the Equitable Life Assurance Society of the United States and the Equitable Society's representative in your community. There is one thing every husband and wife want to do for their children. That's to see that they get the finest possible education. Now some people think you've got to be well off to provide such an education. That's not true. Your local representative of the Equitable Life Assurance Society of the United States knows the answer. No matter what your insurance problem may be, future security for your wife and children, owning your own home years before you thought you could, providing for an independent life after 60, ask your friendly, equitable representative. He can help you. In about 13 minutes, I'd like to tell you more about him and how you too may enjoy the advantages and freedom from worry that come with membership in the Equitable Society. Tonight, the subject of our FBI file, theft of government property, its title, The Comic Strip Bandits. Of the many criminals threatening you, the American citizen, the thief ranks among the most dangerous. The professional thief will steal anything of value from any person at any time. In tonight's case, you will hear of thieves operating on a large scale. But these same criminals began their careers with thefts of less valuable objects. The petty thief does not always remain a petty thief. The criminal who has completed a theft of great value will not necessarily pass up an opportunity to steal an object he must sell for less than his former theft. The car thief may steal a bicycle next. And as in tonight's case, a thief may steal government property and become the subject of a relentless search by the agents of your FBI. Tonight's file opens in a large Midwestern city. It is night and at a waterfront pier, a refrigerator truck drives onto the pier and stops at the edge. A sedan pulls up behind it and a tall man leaves the automobile and joins the driver of the truck. You leave the emergency on? Yeah. Get on the other side. Let's get this over with. The tall man moves into position. Both men shove the truck toward the water. As the truck submerges, the two men climb into the waiting car which is being driven by a woman. And as the car pulls away, a fourth person appears on the scene. A middle-aged man who has been sprawled against a crate slowly lifts himself to his knees and looks after the disappearing car. Then he rises to his feet and staggers to a saloon across from the pier. What'll it be, Bentley? Something to keep the hand steady and the memory clear, Roy. Uh, make a gin. That's what you had last night to keep the tongue ready in the wood sharp. Unquote. Yeah, sure I did. Sure I did. Roy? Would you believe what I just saw? All depends. How many elephants? Uh, crude, crude, crude, but funny. A truck, my friend. A truck pushed into the water from the pier across the street. Yeah, yeah, yeah. That's an amazing way to wash a truck. There were two of them. Two men. One, two. One truck, one. One car and one woman. Add them up and once you get... Splash! Oh, brother, the cork goes on for you tonight. Yeah. Hand me that menu. Yeah. It's about time you remembered to eat. Pick a sandwich. What do I do with that pencil? Where's my pencil? Oh, here we are. Hey, what gives?  The marks, my friend, are the beginning of art. If my tongue can't explain what I saw, my talent shall. Oh, for peace... Look, it's late. Why not head for a nice soft bed? Well, Roy, sleep can wait and the world can wait. But the pen once moving must follow through on my menu yet. Now let's see the shading. Right in there, the shading. Hey, that ain't half bad. I have thank you for a half a compliment. No, I'm in it. You're pretty good. Now the car was right over here and the woman in it.  Why are you making the dame so dark? Well, I couldn't see her very well, Roy, and I refused to improvise.  Hey, that's okay. Well, it's not quite the caliber of the work I did for the paper, but it'll do. Paper? You ever work on a paper? Sock over the clown, the gazette, they're leading strip. Well, I remember that strip. My wife was crazy about it. Well, then I respect your wife's sanity. Oh, but look, look at this, Roy. I turned this latest endeavor into the paper and they're sure to hire me again. And all because I saw a truck go swimming. A refill, Roy, to celebrate. Uh-uh, uh-uh. If you're still on that truck kick, you've had enough. Roy, my tongue may lie, but my pen? Never. Hey, huh? Look at that picture, man. So it's good. So what? So I shall take this graphic expose to the gazette where I shall be greeted with appreciation. Farewell, my friend, farewell, Roy. May Sock over the clown again improve your wife's humor. And she, in turn, yours. The following morning at the local FBI field office, Special Agent Jim Taylor reports to Agent Bill Crawford just assigned to the case. That's real good to see you, Bill. Same here, Jim. Only you look beat. I've been up most than I. Truckload of meat was hijacked while the driver was having coffee in a diner. Oh, where do we come in? It's theft to government property. The meat was for troops overseas and already paid for by the Army. See any leads? Yeah, a few. Truck driver had the key in his pocket. The thief couldn't have had time in front of the busy diner to fix the ignition wire, so he must have had a duplicate key. An inside job? Could be, Bill. Local police got a report last night from a night watchman at a factory on Water Street. They called us. Seems the watchman saw two trucks parked near the factory. One answered the description of the meat truck. Two trucks, a transferring? Yeah, the watchman only saw two men, but they apparently transferred the meat in a hurry by the time the police got there and the trucks had gone. Was the watchman able to describe the second truck, Jim? No, not too well. He did know the switch direction they left in, though. One turned and went down ninth. Back toward the city? Yeah, that's right, and the other headed toward water. Well, I checked. There's no street wide enough for that truck to turn off between the factory and the river. I found a broken guardrail down at the end of the pier. Then it's a cinch that trucks at the bottom of the river. Yeah, I'm afraid so. I've hired a diver to get down to the pier and take a look, Bill. Meanwhile, here's the... I'm gonna address the truck driver who's carrying that meat. Oh, thanks. Look him up and get his story, will you? Right. I'll meet you later at the pier. Jim? Oh, hello, Bill. Are you located at the track yet? No, Fulton just went down. Pretty sure thing to be there. Oh, hello, Mr. Taylor. There he is. Yes, Fulton? I found the truck. It's a little to the left of the pier. Good. Fulton, will you be able to get inside the cab? Yeah. Yeah, one of the doors is open. Fine. Take a look inside, will you? Yes, right. How'd you make out, Bill? Well, ain't no problem. How'd you make out, Bill? Well, I interviewed the boy who drove the truck. He has a good record. Been in the company seven years since he was discharged from the Army. That's what his employer said, and I spoke to him. He vouched for the boy. Looks if the kid's... Oh, Mr. Taylor. Yes, Fulton? I'm inside the cab now. The ignition key is still in the switch. That's a break, Jim. Yeah. Fulton? Yeah. Bring it up, will you? Yes. Here's the lab report on that key. Good. All right, we may have another breaker. A man named Roy Graham is on his way back here from the reception room. Oh? I think the story about the meat theft in the papers may have something for us. Well, I hope so. As you can see, all the lab could raise off that key was the letter T in the words key service. Yeah. This T must be the last letter of the firm name, huh? Mm-hmm. Bill, you want to take it from here and check all the key-making services that fit that category? Right. Fine. Mr. Taylor? Yeah, right in there. Thank you. Mr. Graham? That's right. I hope I haven't come here on a blunt stare, Mr. Taylor. Well, we appreciate you trying to help. Won't you sit down, please? Thanks. Just what kind of information do you have, sir? Well, like I say, it might be haywire, but Bentley said something the other night, and I thought I'd better let you know. Oh, Bentley? Oh, he's a guy who hangs around down where I work. I'm a bartender at the cove, right across from where the truck was dumped. Oh, I see. Go on, please. Well, Bentley comes in late the night the papers say the truck was pushed off the pier, and he begins telling me the story about seeing two men shelved the truck off. Oh, he was close enough to see them? Oh, yes, sir, real good. But I don't believe him. So he draws me a picture. He used to draw cartoons for a paper, see? And his picture is real good. But I still don't believe him. Then he leaves and says he's going to give the picture to the Gazette. Any idea where this, uh, Mr. Bentley lives? Oh, he lives at different room and houses all along Skid Row. Hard to tell which one he's in these days, though. I say, well, we'll check them all. Thanks again, Mr. Graham. Bentley, Bentley.  He's got the second bed right and the dry dock. A dry dock? Yes, the big room right through that door. Oh, I see. Thanks very much. Mr. Bentley. Mr. Bentley. Mr. Bentley, will you please wake up, sir? Mr. Bentley, I'd like to speak to you. I'm Special Agent Taylor of the FBI. Young man, the world is full of speech. The cartoons are full of speech. Give me pantomime any day. My boy, sleep is pantomime. Pull up a bed. Oh, come here. Oh, Mr. Bentley. Look, Mr. Bentley, a man named Roy Graham told me you saw a truck pushed off the water street pier. He also said you drew a picture of what you'd seen. I'm interested in seeing that picture if you don't mind. Yeah, yeah. That's a picture. That's right. There's a picture. Oh, yes, that's coming back. I remember that. Oh, of course, of course. Oh, you're from the paper. The editor of the Gazette sent you, right? No, I'm afraid not. I'm a Special Agent of the FBI, sir. Well, what about that? The Gazette didn't have to go that far to find me. Not that I don't appreciate it. But look at here, if they want me back, they must agree to print my cartoons the old way. We must make the picture. The comedy, the thing. I know, Mr. Bentley.  Now-a-days, you have to have suspense.  Mystery, tragedy. There's a lot of fluid. Comedy, whim, bam, sock. Wow. Mr. Bentley. Mr. Bentley, look, please. The paper didn't send me, sir. That truck was stolen. This call is official business for the government. Now, about that picture, sir, did you sketch the actual details of the men you saw by the truck? Of course. Of course. I saw them well, and I drew them well. Good. Now, Mr. Graham said you took the picture to the paper. Well, I've checked at the Gazette, and they hadn't received it. And they said you hadn't been there either. Now, wait a minute. I remember it. Oh, I was too tired to make the trip. I came directly here, I think. Uh-huh. Well, could you describe the men for me, Mr. Bentley? Describe, well, I don't see. A young man. Now, gin has always sharpened my memory. But, unfortunately, sleep has always dulled it. And, as you see, I have overindulged in sleep. Well, then perhaps the cartoon.  Of course. The cartoon, of course. Uh-huh. Uh-huh. Well, where is it, Mr. Bentley? Safe, safe, young man. I put everything under my pillow. The creations under the pillow, the creator above the pillow. Now, I shall remove this wall between art and artist and presto. And the... No. It's not there. We will return in just a moment to tonight's exciting case from the official files of your FBI. But right now, I'd like to ask you a personal question. What will you be doing when you are in your sixties? Will you be dependent on your children or relatives? Or will you be able to live where you like and do as you please? That was the problem that Mr. Edward Fallon had to face until he became a member of the Equitable Life Assurance Society. Am I right, Mr. Fallon? Yes, indeed. A couple of years ago, I suddenly realized I was getting close to 40. I didn't have much money in the bank and not an awful lot coming in. My wife and I were both worried about what would happen to us when I had to retire or if something happened to me. Well, that's quite a problem for a lot of us. Would you mind telling us how Equitable solved the problem for you? We heard you describe a plan that would give us freedom from money worries in our sixties. That's the Equitable Independent Sixties Plan. That's right. So I took your advice and called up my local Equitable Representative, one of the smartest moves I ever made. He explained how the Independent Sixties Plan would give us a comfortable income, a handsome check every week. How we could live where we wanted, come and go as we pleased and how my wife would get money if something happened to me. The pleasant surprise was how little it cost. Nowadays, whenever my friends discuss money troubles, I tell them to call up my good friend, the Equitable Man. That's very sound advice. If you have life insurance problems, if you want to own your own home free and clear, if you want to provide an education for your children, talk it over with your Equitable Representative. He's neighborly, helpful, and he knows the answers. Simply consult your local telephone directory for the name of your local Equitable Society Representative. That's E-Q-U-I-T-A-B-L-E. The Equitable Life Assurance Society of the United States. And now back to tonight's FBI file, the comic strip bandits. Because of the dangers thieves present to the American public, your FBI urges every citizen to be aware of the ease and cunning ways in which the thief will operate. Large sums of money should be kept in a bank. Valuable should be stored in a safe and burglar-proof spot. When leaving your home, the doors and windows should be locked securely, and the automobile driver who leaves his key in the ignition switch is playing into the hands of the many car thieves on the lookout for just such carelessness. In the event of a theft, no matter how large or how small, the alert citizen should immediately contact the local police, state clearly the extent and approximate time of theft, and give a complete and detailed description of the stolen article. Remember, the danger is present. The thief awaits your carelessness. Tonight's FBI file continues in the rooming house where Agent Taylor has located the old cartoonist. No, not my friend. Not under the mattress either, no? Well, search is complete. The cartoon is missing. You can't remember what you might have done with that picture, Mr. Bentley. Could you perhaps have left it with a friend? Oh, young man. The only thing I ever leave with my friends is an occasional IOU and the sweet memory of my company. Oh, wait. Hey, wait, wait a minute. Where's the minute? The mail. When I was on the paper, I'd always make sure my copy was safe. If I didn't buy a little too freely, I'd mail my work to myself. The next morning I'd wake up and wait for my work to arrive by the first mail. You think you might have mailed this cartoon here then? I don't think it. I know it. To the front desk in the end of the search. Oh, young man, after these culprits are in custody, there'll be no reason why my cartoon can't appear in the paper, will there? I can't see why they should be, Mr. Bentley. Good, good. Ah-ha! Friend Adams, come, come, my man. My morning mail, if you don't mind. Who are you kidding, Bentley? Mr. Adams, would you check and see if there was any mail for Mr. Bentley, please? Well, sure, only... The name is passing and the mail is waiting. Come, if you please, Mr. Adams. Okay, okay. I'm sure he'll find it. I mailed it at the drugstore. Yeah, I distinctly remember the trouble I had licking that stamp. You see, gin and glue don't seem to mix. There's nothing here for you, Bentley. Are you quite sure of that, Mr. Adams? Sure, I'm sure. You can check for yourself if you want to. Oh, excuse me. No, a mail, that's fine. There must be some stuff. Oh, thanks, sir, please. Could you have mailed it anywhere else? Maybe you forgot to drop it on the button. Yes, that's right. Oh, thanks. Can't imagine. Taylor speaking. It's Gruffer, Jim. Yeah, Bill. I found the key service that made that duplicate truck key. God, what's the name? The Everest Key Shop on Broadway. Okay, I'll be right over. This is Mr. Jackson, Jim. He says he made the key, all right. Fine. Do you remember who you made the key for, Mr. Jackson? Yes. Yes, I remember, because I got those special blanks in a week ago, and this woman came in right after they arrived. You said it was a woman. That's right. You know who she was? No, but she works around here someplace. Oh, how do you know that, sir? Well, she was in today early this morning for another key. After I made it, she opened a bag to pay me, but she left a change purse at her office. She left, but came back just a few minutes later with the change. I see. Can you describe this woman, Mr. Jackson? Well, she's red hair, medium height, blue eyes, I think. Quite a pretty girl. Working from the description of the woman given them by the Key Shop owner, agents Taylor and Crawford kept a close surveillance on every building in the area around the Key Shop. Pictures were taken of all redheads and then shown to the Key Shop owner. The fifth picture showed a woman who the owner identified as the woman who had purchased the key. Investigation showed her name to be Lucy Carter, a stenographer who worked for a real estate broker. On her way home from work that evening, she was followed by agents Taylor and Crawford. Yes? We're special agents of the FBI, Miss Carter. Here are our credentials. May we come in, please? Really? I just got home. My place is on the bench. Well, we won't mind at all, Miss Carter. We'd just like to talk to you. Well, it's all right, I guess. Thank you. Go ahead, then. I'll move some of these clothes. Sit down here. That won't be necessary, Miss. Thank you, though. Well, just what is it? We understand you had a key made at a shop not far from your office, the Everest Key Shop. Is that correct? A key? A week ago, Miss. I don't remember. The shop owner remembers you. He's a man named Jackson. Oh, no. I'm afraid there's been some mistake. Oh. You've never had a key made? Well, I have in the past, yes. A copy of my door key. Well, I wonder if we could see both keys that fit your door, then. But I only have one. I thought you had a copy made. Well, I did. That's why, you see, because I lost the original. Well, then how did you have Mr. Jackson make a copy without the original, Miss Carter? My landlady gave me her key. And how long ago did you have this door key made? Say, it's been a good a year ago, I guess. You haven't had a key made since? No, no, I haven't. Oh, I'm sure there's been a mistake. Really, I haven't been in a key shop for, oh, for a year. Well, there's always the possibility of a mistake, Miss Carter. Sorry to bother you. Anything, Jim? Yeah, I checked with a landlady. She's been living here six months. She told us she had her apartment key made over a year ago. That was pretty clumsy. Is that her apartment window up there? Yeah, she turned her lights out about ten minutes ago. Okay, let's call the office for a relief watch. We'll take over again in the morning. This is car nine. Suspect has just gotten home from work, Jim. On our way, she went to a fur hair store. She put in an order for a $650 fur coat. She really knows how to stretch that stenographer's salary. Yes, sir. Handling a cab now. Stick with her, Bill. When she reaches her destination, I'll take over. This is car seven. Suspect is sitting at a table with two men. I'll soon get you... Give me 15 minutes, Jim. Ah, Jim. Bill? Hello, Mr. Bentley. Ah, cordial greetings to a gentleman who chooses to show me such an expensive evening. Fine. Shall we choose a table in order? Mr. Bentley, this is work, not play. I want you to take a look at that table right over there. One by the arch. Oh, my vision has slipped a lot in the last few years. But perhaps we get a better view from the bar. Wait a minute, sir. I'm sure if you'll try, you can see from here. So those two men and the girl right over there. They look familiar to you? Well, see? That's pretty difficult for me to remember. Now, the only way I could know if they were the same people would be if I had my cartoon. The cartoon still hasn't come in the mail at the rooming house, Jim. Ah. Mr. Bentley, how long have you been staying there now? Oh, been over six months. Do you live there when you worked on the newspaper? Oh, good heavens, no. Shall we sit at the bar? Mr. Bentley, please, this is very important. Could you possibly remember your former address? Where you were living while you worked on the paper? I not only can, but I shall with considerable ease. Good. Ah, many fond memories are associated with my former habitat. Mr. Bentley, please, just the address now, sir. Huh? You can talk on the way over. Oh, oh, man. Well? Now, come on. Look, can't I even take time to let us a go? That truck pulls into the diner at 11.45 sharp. It's almost 11.30 now, and it takes exactly 12 minutes to drive from here to the diner. Oh, let's move. I'll ask your folks to hold in a minute, please. There's halt that you'll be shot down like dogs. Oh, Mr. Bentley, please. Oh, these men... Hello, Miss Carter, I'm sure you remember me. Wait, yes, I... Mr. Bentley, are these the men you saw at the pier? Well, I didn't see the woman, but the men look exactly like they're doing the picture. Picture? What picture are you talking about? Show them the cartoon, Mr. Bentley. Indeed, I will, with great modesty. I present a masterpiece. What's this? Genius, madam, genius. This cartoon was sketched as you dumped the meat truck off the Water Street Pier. Now, wait a minute.  Please, please, don't argue, my friends. Let's keep the plot simple. Wham, bam, pow, and the strip end of the story. Lucy Carter, Al Dawson, and Fred White were tried on charges of theft of government property and sentenced to terms in federal penitentiaries. Special Agent Taylor was able to arrest the three criminals in tonight's story because of positive identification. We went to Bentley's old address, and there found the mailed envelope containing the cartoon. The characters were well drawn, and Special Agent Taylor returned to the office where positive identification was made from other pictures of suspects on file. And so your FBI carried out one of its major duties, that of protecting government property, and in doing so, removed three dangerous thieves from circulation. For while the thieves in tonight's story had stolen from the government, that could very well have been your property. Your FBI fully realizes the dangers presented by the thief, and it further realizes the importance of its chief assignment, the job of protecting you, the American people. Would you like to retire an independent comfort in your 60s? Would you like to make sure your children get a good education? Would you like to own your own home free and clear years ahead of time?  He's your local Equitable Society representative. Without any obligation to you, you'd be glad to show you how to make your dreams of future security come true, no matter what happens. So get acquainted with this friendly, helpful neighbor of yours. Consult your local telephone directory for the name of your local representative of the Equitable Life Assurance Society of the United States. Next week we will dramatize another case from the files of the Federal Bureau of Investigation, its subject, bank robbery, its title, the little tin box. The incidents used in tonight's Equitable Life Assurance Society's broadcast are adapted from the files of the Federal Bureau of Investigation. However, all names used are fictitious, and any similarity thereof to the names of places or persons living or dead is accidental. Tonight, the music was composed and conducted by Frederick Steiner. The author was Dick Carr, your narrator was William Woodson, and special agent Taylor was played by Stacy Harris. Others in the cast were Anthony Barrett, Tony Caruso, Walter Catlett, Whitfield Connor, JC Flippen, J.A. Hughes, Tony Hughes, and G.G. Pearson. This is your FBI is a Jerry Divine production. This is Larry Keating speaking for the Equitable Life Assurance Society of the United States and the Equitable Society's representative in your community. And inviting you to tune in again next week at this same time when the Equitable Life Assurance Society will bring you another thrilling transcribe story from the files of the Federal Bureau of Investigation. The little tin box on this is your FBI. This program came to you from Hollywood.


brought from Las Vegas, it's theCUBE. Covering EMC World 2016. Brought to you by EMC. Now, here are your hosts, John Furrier and Dave Vellante. Okay, welcome back everyone. We are here live in Las Vegas for EMC World 2016. This is Silicon Angles, the CUBE, our flagship program where we go out to the events and extract the signal from the noise. I'm John Furrier, my co-host Dave Vellante. We've been here seven years of EMC. We're all kicked off when the CUBE started. Always great to have great guests, CTO. Stephen Manley is the CTO of Core Technologies, group of EMC, one of the main pillars of EMC strategy. Core technology is emerging. Core is holding down the fort, keeping the lights on. That's the legacy business. That's the big business. Why, you just call me the legacy business? No, this is the legacy business. He meant Fred and Butter. Yeah, there we go. Fred and Butter, the sweet spot. There is no one's moving those workloads. I mean, that's going to be stable business. That's the core machine. Yeah, just make sure we're still innovating. We're still doing things. People still like us. So it's clear that it's not just old technologies. You soften the keynotes. You got flash all over there. A lot of optimized workloads, certainly on the storage side. Update us. Is this a change? Is this new? Did something happen? Was this part of the plan all along? So it really is part of the plan. And one of the things I think guy covered in the keynote, which to be fair, I didn't see because I was doing customer meetings, but I'm going to assume what he said. He talks, I think generally about sort of the technical debt environments. He talks about some of the converged software defined environments and the cloud environments and which apps you're on where. If you look at a lot of what we're trying to do in those tech debt environments, things like the all flash VMAX, things like Unity, that really is all around. How do you simplify those environments down?  And so we've had a lot of focus over the last couple of years of how do we enable them to pay that off inexpensively? Because there's one thing to say I need to reduce my technical debt. But if you go to a customer and say, I can help you reduce your technical debt if you just rip everything out and start over again. They look at you like, yeah, that doesn't reduce my debt. So a lot of what we've been trying to do is how do we incrementally help them reduce that debt? At the same time, we talked about, I think he probably talked about the copy data management work and talked some about where that's going. And that moves you into some of that new world, that converged world where Chad obviously does a lot around convergence of production workloads, but the convergence of protection is just as important in those environments. And so I think it's a good mix of helping pay down technical debt as well as getting into some of the new workloads and then connecting up into cloud. So some of the announcements this week are filled on the things that you and I have talked about for years. The whole notion of data protection and evolving that and being able to understand the metadata, leveraging the metadata, your whole copy data management thing. So talk about how that's evolved and how you brought your roadmap to fruition. So a lot of this comes down to, at some point you need to focus on what is it that people are looking for in these new environments? And there were always kind of two forcing functions that we had. The first was you had a lot of end users or at least application owners, VM owners who said, I need a more active role in the data protection scheme because I don't like filing tickets and waiting for things to happen in terms of recovering from outages or being able to spin up copies for test and development. And then the second was in the technology data path, VMWare and applications in the storage itself started to really provide technologies that enabled faster copy creation, faster data protection. And so we've been looking at that and saying, as these trends come together, we're going to need something that really helps facilitate those workloads and facilitate those workflows. And that's going to be different than the way we used to do data protection. Because if you think about the way I used to do data protection, there was a monolithic application that I deployed and there were a set of people whose job was to babysit and care and feed that application. You look at these copy data management workflows and it's really all around, give me APIs that allow me to trigger this through my vrealize APIs or through Oracle R-Man or through Viper. And so that's really been a lot of how we've gotten that built is we've come to understand that there are new users and new workflows and again that convergence that drives you to bring these things together. You guys were joking earlier about legacy. But you have a long legacy in data protection. How are you leveraging that to your advantage in the marketplace? I think there's a couple. One is, and we had a mental number of customers today who said I'm getting a lot of talk from startups X, Y, and Z and they're saying that they can come in and they solve my problems. Now they solve my problems as long as my environment looks exactly like this. If everything's virtualized and I only want to do this and they look at you and they say, but realistically we've got everything from mainframe to I've got 20 terabyte databases on physical infrastructure to a thriving virtual environment to now a more of a cloud environment. And one of the things they're looking for is what they've come to expect from backup vendors historically is when I say, can you protect this? The answer comes back, yes. And so they're looking for somebody that says, can you cover me through my entire environment? Now I'm not looking for least common denominator. When we get to the virtual environment I expect you to be able to do new and exciting things but I don't want you to be a one trick pony either. And so that's one area that I think the breadth of the portfolio helps us is that we can cover the whole environment. I think the second one is in terms of the tried and true technology, people look at something like a data domain, people look at something like a recover point, they look at SRDF and they say, these are things I bet my business is on for the last decade or two decades. It's not just something I'm going to throw in and hope it works because these are my crown jewels. And then I think the third is the expertise with applications because in the end all of this infrastructure is out there to serve an application and if you come in and say, well I can create a snapshot, I can create something that's crash consistent, they look at you and they say that's great but I have an SAP environment simply saying, well yeah hopefully it'll just all come back up. That's not good enough for me. So I think those are the three. I was talking about the data explosion, we've been talking about that for decades. My question relates to people's understanding of the value of data. We're working with our CXOs right now and one of the premises that we're putting forth is the lack of understanding of data value is making it really hard for people to properly secure and protect their data. Do you see that, do you buy that premise and how are you helping customers solve that problem? I do, I think what we're seeing in the environments right now is there's kind of a bifurcated approach. So there's still I'd say of the customers I meet 80% of them are doing what I'd call brute force. And they're just trying to apply policies to everything and just work harder and we see this with some of the ransomware. I'm going to do sort of an air gap kind of service for all of my protected data because I don't know what's where and so I need to be protected for all of it. My archive solution is I'm going to index my entire backups after I put them onto object storage because again I don't know what I need to hold for seven years, 10 years, whatever it is. And certainly I get it, right? Because if you can't connect with your lines of business if you aren't getting response from the legal team brute force is the best you've got. But over the last few years we have seen people shift I'd say it's a 20%. Three years ago it was maybe 10% that were able to take these policies and say no we're going to get smarter about understanding our apps, understanding our data and make more informed decisions about them. And I think a lot of what's helping and make those decisions are technologies and one of the ones that's in our portfolio is the DP Search technology where it really helps them look across their data sets and understand what's there so they can make more informed calls because you look out and you say I've got an exabyte of data, where do I start, right? So if you don't have something that helps you classify it to begin with it seems like an impossible job and you fall back to brute force. So the trend is starting to move towards getting more insightful on your data but there's a lot of people that have a long way to go. Of course, you mentioned air gapping is a huge boon for you guys because that creates new opportunities right now on more product sales but ultimately there's real value for the customer there. Oh, absolutely, I'm a big fan of the air gap. I think, you know- Explain the air gap to folks. Oh, absolutely. This is a really interesting new dynamic. So yeah, so this is something that's come about and ransomware has been the latest trigger.  By the way, I've already nuked all your backups. So guess what? It's either me or you're losing all your data. That really informs them quickly how important their data is. But they're looking at that and they're saying, well, how do I secure myself? And so there's notion of an air gap where in our world, let's say you've got a data domain, you could replicate to a third data domain that's off the grid almost all the time so that it's inaccessible to these attacks. Comes on the grid just briefly every day at random points of time so that I can get a copy out there. That gives them that insulation so that when the ransomware calls up, they say, no, we're fine, we've got copies back here so we're not going to pay the ransom. So the old way was Rogue Admin. Now the new threat is ransomware where they basically hack you and then hold your critical infrastructure at hostage.  For what we've seen, it's over a billion dollar business at this point in terms of what, yeah. That was the latest report I saw. Over a billion dollars are being generated by these ransomware crooks. How often do you hear about this? I'm texting our writers right now because I think there's a huge phenomenon going on. The air gap is a huge tactic. I was in New York two weeks ago. Every single customer I met, whether it was financial, healthcare, insurance, pharmaceutical, media and entertainment, across the board, half the time we said, oh, so what are you doing about ransomware? The other half, the very first thing they brought up in the meeting is, my boss, my team is worried about ransomware. What do you guys have to offer? Because the consequences to them are so great that even if they had a full on response, a down time gap between not negotiating with hostages, guns for hostages, whatever you want to call it. So the problem has huge consequences. Oh, huge. So they have to just pay the money. And then the ransom guys, they know the numbers. So they'll say, hmm, yeah, exactly. Your choice is pay me or see you fired and out of business. And the amazing thing is what I heard from one of the customers that got hit by this, at least in their name, we'll hold their name reserved, they said, these guys are so well set up at this point that when they called for the ransom, they said, you're going to pay us some Bitcoins so it's not traceable. And since you guys probably aren't comfortable using Bitcoins, we have a help desk you can call that will help you figure out how to pay us. You look at that kind of organization. It's an onboarding process for the ransomware. We have a self-service portal come in and we'll walk you right through the. Phenomenal. And so I think it's a really important thing for people to look at because, again, not only is your business held hostage, but again, if it gets into the news, it's incredibly embarrassing and threatening, right?  There's lost sales of so many hidden down benefit cost problems that they would get carried on. So the solution you have is essentially to get off the grid. Exactly. And come on periodically at random times so nobody can predict when that is. Do you also work with your services organization to provide guidance to people as to how to set this up and best practice it? Absolutely. And in fact, part of what the smarter companies are doing in this is, again, they're doing that first initial, all right, let's get everything air-gapped. But then they're working with us and services partners to say, and then let's actually do a threat assessment of what data are we most worried about, which finally gets to that data assessment that you always want so that you can be even smarter about, again, how you prioritize your data, how you manage your service levels. So in some ways, there are some people who are, to use the old Rahm Emanuel line, don't waste a good crisis, right? So I'm using this to solve the immediate problem, but now that I have my business's attention as the IT team, I'm actually using it to set ourselves up for the future to be able to better manage our environment. You also seen, and I know we got to go, but have you also seen more awareness at the board level of how to respond from a communication standpoint to the inevitable penetration? I think so. I think that's, and that's one of the reasons we're getting so much attention on this versus your sort of standard data outage, is the standard data outage is something that, again, the more senior, non-technical people in an organization look at and they go, I guess this stuff happens, I've been used to it. Ransomware is something they see in the news, it's something that they instinctively, it's something you can instinctively understand. It's the Sony hack, the Sony hack was huge, right? Right. Absolute ransomware, poster child. I don't want to be Sony. Exactly, and so it's got the executive's attention in a way that a traditional IT problem doesn't. And so like I said, this is a chance if you're an IT to really, again, it's a bad thing, but can you use it to then basically set yourself up to make the world better in the future? The answer is, again, a lot of people are. Well, we'd love to pay you in Bitcoin and hold you hostage here in the queue. Steven, thanks so much for sharing your insight here. Great stuff, ransomware, beware. But a lot of great stuff, this is what it's all about. And we didn't even get to capacity optimization, which is a big part of the product. A lot of slew of announcements, congratulations. We're going to circle back with Guy, he was just on earlier, but great stuff, congratulations. Well, thank you guys. We're here at EMC Rural 2016 theCUBE, I'm John Furrier, Dave Vellante, you're watching theCUBE. Looking back at the history of Dell, personal.


I think she was hoping for better out of this.  Will you agree with that? I'm not a co-conspirator with her. She does manage to place him in the vicinity of conspiracy, but she was looking for an agreement. And we see that with our hand movements back and forth with him very direct. She was looking for agreement. He doesn't go with that agreement. Yes, she's placed him, you know, as an adjunct conspiracy, but he's not agreeing with the concept. In general, can you agree in general that co-conspirators in a crime wanna stay friendly with each other? She now moves from these direct to more watery, more fluid, more influential gestures. She now wants him to agree to be somewhere around the territory of it. And so we see these more fluid gestures. We haven't seen these from her before.


What is up everybody, welcome back to the channel. I'm gonna walk you through a simple Facebook video ad and kind of just go over the reasons why you would want to run a video ad in the first place. As I keep talking about on my channel, the number one, or there's two reasons, the top two reasons why you wanna even run a Facebook ad is number one, to capture a lead or number two, to make a sell, okay? Whatever you're doing, whatever type of business you got going on, whether it's an online business or an offline business, your two main objectives is to make a sell online or capture a lead. Now, the powerful thing about Facebook ads is the fact that there's so much tracking and the opportunity to be able to build audiences and build audiences of people that are actually watching or engaging in your stuff, which AKA turns them into a warm audience is powerful. There's no other platform as effective as Facebook when it comes to the tracking and being able to build audiences of specific groups of people that are already engaging or watching your stuff. And so the reason why you'd wanna run a video ad is to not necessarily accomplish one of those two goals, which is make a sell or capture a lead. The whole purpose of running a video ad is to build an audience, is to capture an audience of people who are actually gonna watch it so then you can turn around and retarget those people in the future. So in this particular case, what I'm gonna do is I'm gonna run a video ad of this video. This is a real estate agent. She's selling this property right here and we wanna just get some exposure. We wanna get some brand awareness. We wanna get some exposure. We wanna get some people in that area watching the video. And so I'm gonna kinda show you exactly the power of it as I go and set it up. Again, our whole objective is to find a warm audience. Find the people who are actually gonna watch it and then we'll turn around a week from now, for example and retarget them with some type of traffic or conversion ad to capture the lead, okay? So right now we wanna just build a warm audience and we wanna find those who are going to engage and watch the video. And that's the whole reason why you wanna run a video ad first is to find the warm audience, okay? AKA the people who actually watch it. And so if you're not familiar with custom audiences, you absolutely have to get familiar with custom audiences. So stay to the end of this video and you're gonna see a video come up at the end on how to set up a Facebook custom audience, okay? A custom audience is going to be people who watched the video. So Facebook is gonna allow me to build up an audience of people who watched 15% of it, people who watched 50% of it, people who watched 75, who watched 95% of the video. If I can run a video, this is a two-minute video right here, right? Two minutes and 50 seconds or whatever, two minutes and 58 seconds, okay?  And we're talking about a targeted audience. We're talking about a targeted demographic, a location, a specific area that we're gonna be running this ad to. For a person to sit there and watch two minutes of it, there's some type of interest. And so what I'm gonna do is I'm gonna be able to build an audience of those people who actually watched, let's just say two minutes of it. And again, next week when I go and run the ad again, I'm gonna retarget those same people but with a different objective. And the objective at that point will be conversions, okay? Because our whole goal would be to drive it to a landing page and to capture the lead. But the first video, the first one we roll out, again, it's just to build the audience, to find the audience and get some type of engagement so we can track it and then retarget in the future. So here's what I'm gonna do. The post is posted, right? The video, it's posted here on the page. Awesome, awesome video, right? Awesome video, shout out to Jen King. And what we're gonna do is we're gonna simply we're gonna come over here, click create and we're gonna click on add. When we click on add, that's gonna bring us to this page right here, which you guys should bookmark. And this is where all the magic happens. This is how we set it up. Now, depending on the industry that you're in, in this case, she's a real estate agent. So I have to go with housing. If it was insurance, I would also go with housing. Mortgage loans or other related opportunities. You have to click on housing. If you're running ads for some type of job offer, you're an employer, you're looking to hire people, you're looking for interns, any type of professional certification programs or other related opportunities, you would click on employment. And if you're running ads for credit, you click on credit, okay?  Now here's another thing to always keep in mind and I've touched on this on previous videos. If you don't have the right objective, okay? It all starts here, man. You can have the best targeting. You can have the best budget. You can have the best video or an image. You can have all that stuff going for you, but if you choose the wrong objective and you have a completely different expectation, you're gonna be crushed.  I'm not gonna spend money on that. I just got ripped off.   That's how you're gonna be thinking if you choose the wrong objective. So it all starts here, man. And this is what I truly believe would have saved me so much time and so much money in the past had I known the right objectives to begin with. I would always learn from people online about targeting or about the image or the video. But for some reason, this first step was always missed out and I've been following the best of the best. And it's like, man, it all starts here because if you're running video views, that's specifically for video views. It's not to capture a lead. It's not to make a sell. It's not to have someone click and buy your product. That's not video views. Even though you're running a video post, a video ad and you're trying to capture a lead from it or make a sell from it, drive someone to your Shopify store or something and it's a video and you're running it under video views, you're gonna be very disappointed because you're not gonna capture a lead and you're not gonna make a sell because it's not optimized for that. That's not the objective. The objective here is to strictly get people to view the video.  Yeah. Can some people click on Send Message and send you a message? Yeah, it's possible, but it's likely not to happen. You're paying Facebook right here just to build the audience, to find people who are actually gonna watch it, okay? You're running an ad to a cold market, for example. That's what we're gonna be doing here. I don't have any war market. I didn't upload a custom audience. I didn't do any of that. I'm gonna be running this out to a cold market. This is the very first ad. And so this video is gonna be seen by people that don't know her. These are people that don't like her business page yet. These are people that are not friends with her on Facebook. It's a cold market. People that've never seen an ad from her before. It's a cold market. So again, what I'm trying to say is that the whole reason why I'm gonna run it under Video Views is to find the audience, is to run it to X amount of people to find the X amount of people who are actually gonna watch it. So therefore I can come around next week and run another ad to those people and convert, okay? So you wanna build audiences in Facebook. That's what it's all about, man. It's all about your custom audiences from the people who are watching your videos and retargeting those audiences with conversion ads in the future. That's what this is all about, man. So we're gonna roll out for the first time and we're gonna go Video Views. And I'm gonna name this Jen. Let's go with Jen King Listing. And I'll just name it that. And then I'm gonna go Copy.  I'm gonna just hit Continue. And I'm gonna paste the same thing up here. You guys can title it however you wanna title it, and I'm gonna just leave it simple, keep it like that. And then I don't have any custom audiences just yet.  In the county of, how do you spell it? Seminole, Seminole. There we go. So that's the county right there, Seminole County. We're gonna target that entire area of Seminole County. And that's a potential reach of 260,000 people. Now, after I kind of put down, I'm gonna go English all, and then I'm gonna leave the targeting open. I'm not gonna put anything in on the targeting. I'm gonna exclude people who like her page. So we don't need to target any of those people because chances are a lot of those people who like her page do not necessarily live in Seminole County. So I don't want to target anyone else outside of that area. Now, once I put in the budget and I'm gonna go automatic placements, I'll leave it there through play, I'll leave it there. I'm gonna go with lifetime budget and I'm gonna go lifetime budget of 25 bucks, okay? And what I'm gonna do is I'm gonna simply build an audience. So today is the 28th. I'm gonna go with, let's see, let's start running it. Let's start running it. In fact, we're gonna go first thing in the morning. And what I do is I always give Facebook enough time to review the ad. That's what I'm always doing. So I'll always like put it out like a few hours or even put it out a day if anything because I don't wanna start it right now and then Facebook still has to approve it. I wanna give Facebook plenty of time to approve it. So I'm gonna run this for, let's see, 28. Let's go one, two, three, four, five. I'm gonna run it to Thursday, the second. And I always choose the same time. So whatever time I start it is a time that I end it. So I can really get that full even spend, ad spent. So lifetime budget, 25 bucks, started on the 29th at 6 a.m. And then ended on the second at 6 a.m. In fact, you know what? Let's go one more day. We'll run it to the third. Okay, so here's the goal, here's the deal. Running ads all the time, that's fine. Okay, perfect. So here's my point. Based on the targeting, okay, based on the county and really that's really it. Based on the county, obviously based on the age, but it's mainly based on the county. There's a potential reach of 250,000. Now based on my budget, based on my budget, that's what determines the estimated daily result. So it's saying, okay, you have a potential reach of 333 to 963, okay? That's saying 333 people up to almost 1,000 people based on a $25 lifetime budget will end up seeing that per day, okay? Now, here's the whole thing about the custom audiences and building up that retargeting ability. Based on that budget, that's how many people are likely to see it per day, okay? A few hundred people per day. I'm gonna run it for a few days. At the end of the campaign, there's my audience. So I'm gonna be able to retarget and build a custom audience around people who actually watched XML, okay? So again, stay to the end of the video. You're gonna see that video pop up at the end. Facebook custom audiences, you have to learn how to build up a custom audience because none of this stuff's gonna matter if you're not building up these audiences and retargeting them. That's the power, man. That's the power of video.  So again, we're looking at about a three minute video. Someone that can sit there and watch two minutes of the video and they live in my local area, that's a warm person, that's a warm prospect.   So again, the power of video is the fact that we can break it down. I could target people who watch 10 seconds of it. I could target people who watch 30 seconds of it, 50 seconds of it. So I can build up audiences around whatever timeframe I want and just retarget, retarget, retarget, continue to show these people ads in the future which allow me to build a warm market, a warm audience, excuse me.  Okay, so I'm gonna leave everything here that way and then I'm gonna go to continue. And then this is the third and final step and because we already posted it on the business page, we're gonna simply use existing post. So let's paste that title in there. We're gonna hit this dropdown and make sure we're on the correct business page and there it is there and we're gonna use existing post. Okay, and then we're gonna select post and we're gonna look for that recent post which is this one right here. Soaring Eagle, check out the new video for my gorgeous listening in Lake Mary, check out the video for my new, okay, so it's down right there, perfect. So we're gonna click on that, hit continue and then we can also add a call to action button. So again, don't run a video view ad thinking you're gonna capture a lead, thinking that you're gonna make a sell, not under video views, you're not. The objective here is to get a few thousand people to view it so we can build a custom audience and retarget those people in the future with conversion ads. Why conversion is because conversion is exactly what it is, conversion. Those ads are optimized to get people to click and buy or click and fill out an opt-in form, okay? So in this case with a real estate agent, clicking and filling out an opt-in form, capturing a lead is what it's all about. But again, we're gonna start with video views. So we can at least capture the audience and be able to retarget them in the future with conversions. Okay, so what we can do just for the hell of it, because once I turn off the ad, here's the reason why I post it on the page first. I post it on the page, so when I do turn off the ad, it stays. A lot of people will run ads and they'll, let me go send message. I'm gonna just go send message since we're not driving them to a landing page or anything like that. We'll hit send message. But what was I saying?  I was saying a lot of people, I think I was gonna say a lot of people will run a video view ad thinking that they're gonna capture leads from it. I think I was saying something like that. And that's not gonna happen. So again, make sure you stay to the end of the video, man. You gotta know how to set up custom audiences. That's how all this is gonna make sense. Watch that video for sure. You'll see it pop up on the bottom. And that'll help you understand what's going on here. It's to capture the audience to retarget them in the future with conversions, okay? So that's how it's gonna look right there. And then we scroll down, we scroll down. We can just leave that the way it is. And then we hit, this ad may not run. It looks like you have not yet certified that you'll comply with our none. Okay, so let's click here. I'm glad this popped up because every page, you have to comply on every page. And this is the first one that I'm running for this one, so let's just comply real quick. Which I think it's just clicking a button. Okay, except ad targeting, non-discrimination policy, I reviewed, click upset. By clicking, I accept, okay, perfect. So where is, okay, so let's click right there. Click right there. Okay, by clicking, I accept. Where's the freaking I accept button? Okay, so I guess it already took it. Yeah, it already took it. So we should be good. Okay, so we're good. Okay, so all that is good, all that is good, all that is good, all that is good. And then we hit confirm and we are good. And then if you wanna actually see what it looks like in the news feed, here's how you wanna do it. So once it goes into review, that's why I said it's a start and an end date. And I pushed the start date out because it has to go into review. It has to go into review. So I don't wanna have it turn on or start. I don't want it to start just randomly. I wanna know when it's gonna start. Okay, so that's it right there. Click on it and then click on this third tab over here. Click on edit and then you can see what it looks like in the actual news feed. And so this is what it looks like in real time. Once it does go live, you can look at it from different mobile, desktop, iPad, tablet, like you can definitely choose the different views, desktop, Instagram feed, Instagram feed, mobile. So you can see all that right there, right? But then this is the button I wanna click on right here. And then I can view on Facebook. I can view on Facebook, I can see with comments on it. I can share the link, but here's what I wanna do. I wanna view it on desktop. So here's what it looks like in real time. So you just scroll through, scroll through. Oh, shout out to my son.  This is three years ago. We go back to boxing next week. Check out my little boy real quick. Getting it in. Man, time flies, you guys. Bam. Shout out to house of boxing. House of boxing, that's where we get it in. Scroll down, scroll down, bam. And there is the ad in real time, okay? So that's what's gonna look like, you guys. Shout out to Jen, crushing it out there in Florida and just ready to take her business to the next level. So that's what it is, you guys. And make sure you comply if you are running those types of ads. And then once I just go back to hit that, X out of that, X out of that. And then the ad is in review and it'll go active when it goes active, which is tomorrow at 6 a.m. All right, guys. So again, the whole purpose of this is to build a custom audience of the people who are actually going to watch it, right? And then I can retarget those people in the future for conversions, okay? So hopefully that made sense, you guys. I'll see you on the next video. Watch this video below. Set up your custom audiences.


The seventh straight, and the seventh down. Black on red, the shoulder patch of the seventh Infantry Division, my outfit. They call us the hourglass division. You can see why. There's something else about an hourglass that fits the seventh. It's got sand in it. They say a guy with fighting guts has sand in his claw. The seventh has sand in its claw, all right, and we proved that for certain. But in the fall of 42, the sand was mostly in our hair. We'd been training in California, and when Ramo began playing foxy in Africa, we got introduced to camel climate. When we left the desert training center, we needed a bath. We got it. Amphibious training off the California coast. Then it was up to Frisco for the Mediterranean cruise. But Africa was not our destination. Ramo was scampering for Tunis, and we were needed elsewhere. We shipped out in April of 43. The convoy went through the Golden Gate, took a sharp right turn, and aimed for the North Star. Ahead was Alaska, the Aleutians, and the Jap. You know, Hito's little men had tried to open the back door to America, and were crawling over the Arctic bridge, taking Kiska and Attu. We were supposed to slam that back door and lock it. Attu was first, way out on the bitter end of the Aleutian Fog Factory. You can bet every man carried a one-each hollow feeling in the pit of his stomach on that trip to the beach. Our division commander was General Brown. The hourglass was turned, the sand was running through. The seventh had gone to war. We didn't know much about Attu. Most of the places on it were named later for our heroes. But the plan called for the main force to land on Blue Beach, and push up Massacre Valley to Jarman Pass, where they'd meet the northern force working down from Red Beach above Holtz Bay. Then together, we'd go after the enemy around their main camp at Chagov Harbor. The first wave got ashore at Blue Beach without any trouble. They moved up Massacre Valley. Other waves followed, lugging their equipment by hand over the snow and tundra. The northern force sneaked ashore at Red Beach, hauled their gear up a 20-foot cliff, and started around Holtz Bay. The artillery worked over the snowy hills. The fight had begun. The Japs were dug in high up on the mountains, and the elevators weren't running. The main force got the Jarman Pass the first day. A week later, it was still there. But the northern force had been fighting their way along Holtz Bay, and that put us on both sides of the pass, so the Japs took off to the east. We joined our line then and chased them over Robinson Ribs and Serrana Nose and Fish Ridge, and threw Levesy Pass into a tight, hard pocket around Chagov. We began to learn about war, how it feels to get hit, how the feet can be just as bad. We learned the price of victory. We learned about heroism, Private Joe Martinez, for advancing alone to inspire his battalion, the Medal of Honor, posthumously. We learned about banzai charges. One night, 500 screaming Japs threw a flying wedge down Jimfish Valley. We cleaned up the mess, moved into Chagov, and the battle was over. The Japanese and 2,300 enemy dead. This was the first American soil retaken from the Jap Invader. The back door to America was closed and bolted, courtesy of the 7th Division. We said goodbye to the northern lights then, and headed south, but we didn't go home. The next stop, Hawaii. A little fun chance to fall out and practice on landing craft of a different sort. Then some training that was guaranteed to teach you or else. We wanted this training, believe it or not, because on our two we'd learned what any Boy Scout can tell you. It pays to be prepared. But Uncle Sam was busy shopping for Pacific real estate at the end of 43, and some unwanted tenants had to be evicted. So the 7th Division packed its duffel and headed out to take possession. The address, Kwajalan Atoll, in the Marshall Islands. We had the southern loop of the Atoll, including the island of Kwajalan. With the preliminary soften-up aimed at the main island, we pulled a sneak play to the weak side. On D-Day and the night before, we sent forces to capture the lightly defended outer islands. The strategy worked so well that the whole invasion was later called a near-perfect operation. By afternoon, we had commanded the channel into the central lagoon, and our artillery was setting up on Carson Island, getting the range on Kwajalan. D-Day plus one, February 1st of 44, we turned our attention to Kwajalan, a strip of coral shaped like a banana. The artillery could help us from Carson. We were landing from the seaside on the southern tip. The island was divided up the middle. Two regiments were assigned. Each regiment got half a banana and three days to peel it. At dawn, the navy, the artillery, and the 7th Air Force started dumping explosives on that little island, until we thought it would sink. For the second time, the hourglass was turned. The 7th Division was moving in force. The Amtracks bumped over the coral reef and headed for shore. The navy moved their fire then, but the artillery kept shooting until we wondered if they'd been told about the landing. That was the plan. We crossed the beach right through the smoke. The artillery shells walked down the island three steps ahead of us. It was supposed to be jungle warfare, but the jungle had gone much faster. It was supposed to be jungle warfare, but the jungle had gone with the wind of the heavy bombardment. It was battle in 1,000 acres of city dump. Every pile of rubbish and possible snipers was like taking pins out of a new shirt. There was always one left to stick you in the back. Tanks had rough going in the beat-up terrain. We crossed the airstrip and saw why this stepping stone was needed for our road back to the Philippines. We didn't do all this without getting hurt, but our casualties were light. Prisoners were few, mostly Korean laborers of Marshall Island. While two regiments of the division were cleaning up Quadulum, the other regiment and the recon troop were picking off the other islands in our sector. At the end, we had more than a dozen islands, and the emperor had lost the first bit of his pre-war stock of Pacific bases. General Corlett led the 7th Miss Fight. Before we left, we said goodbye to some buddies. It had been a busy week. We went back to Hawaii for some more training. And a parade we didn't mind at all for the chief. General Arnold took over the division in Hawaii. That's him standing by the car. We had two fights under our weapon belts and we felt sharp. We even managed to look sharp. Maybe we were. Listen to this. All of us and men of the 7th Division, I've heard much what the 7th Division has done. We're all proud of the 7th in what it has done and what it is doing. That's another reason why I give you all the good luck in the world. But things were moving fast in those days and it wasn't long before we were back at sea wondering where we'd been booked for our next appearance. After a switch in plans, it turned out we were going with MacArthur on his famous return to the Philippines. We were making our entrance at LATI. Once more, the hourglasses were going into action on the southern flank of the invasion spearhead. This was our toughest beachhead. The Japs knew if we got a foothold in the Philippines it was the beginning of the end for them. We knew it too. We pushed hard and broke through. We fought west with a matted jungle. Our first trip went into Dulac. Then on to Barrao and north to Degami. Our first mission on LATI was completed against the infamous Japanese 16th Division. The death march out of Bataan was their idea. This was lesson three in our study of world climates.  We were liberators now and in every town we got a reception. Even the animals were friendly. To cut off our important beach supply the jet made a desperate bid in LATI go. There was a close call but our Navy landed a Sunday punch from which the Imperial Fleet never recovered. Some of our carriers were lost. Their planes flew over to LATI and landed on the unfinished airstrips. Thanks to Navy men like this our beach areas were secure. After Degami the 7th Division got orders to turn south sweep the lower part of the island and move to the west coast. Final objective? Four mountains. Those were big orders. Skirting the central mountains we pushed south to Abbey Yard beating the Japs their own game of hide and seek in the sloppy jungle. The Division spread out over southern LATI and swept westward. One regiment got the job at a point for the attack north to Ormach. Through continual rainstorms and across dozens of streams their supplies came up from by by. Through nine days and nights of Banzai charges they held their area against superior Jap forces until the rest of the Division could catch up. Then the whole core converged on Ormach. Another Division landed from the sea and captured the town. We closed up the gap from the south and took over from them. We mopped up the west coast and the mountains to the east to clear Valencia, Palompan and the Komodi Islands nearby. That was the end of LATI. We covered 2,000 square miles of jungle and counted 15,000 dead Japs. That took us to the end of February and less than a month later we were back aboard ship and on the way to our next appointment. About the only place left to go in early 45 was Japan itself. We almost made it. Okinawa. This time the hourglass was really turned. The 7th was going into its toughest fight. We were still with the 24th Corps but now under the 10th Army. Am tanks and Am tracks brought the first waves ashore on the Higushi beaches. It was April Fool's Day but the Japs didn't pull any tricks. We took the Kadina Airstrip about one jump ahead of the engineers with their bulldozers and raiders. Then we joined in the race across the island. We saw a few Japs but they weren't in force. They planned to fight it looked like they'd choose their own time and place. We were invaders now and the civilians couldn't be trusted. Even the ones that smiled looked pretty. We had to race to the east coast. In two days we'd cut the island in half. Then we turned south at the left flank of the advancing line. The advancing got tougher. The Japs 32nd Army was going to make a stand alright and on their own terms they were waiting for us in prepared positions. We faced more artillery more Japs and more rough fighting than we'd ever faced before. We battled yard by yard at the Yellow Line Ridge Hill 178th Rocky Crags Hill 196th It was tough dirty and deadly. In 12 days of continuous attack the 24th Corps smashed the Machinato-Oki line but the worst was yet to come. We found ourselves up against the real backbone solid fortifications fancy cave systems This would take some doing. The 10th Army began an all out drive.  Somehow the Navy handled that. They launched attacks all down the line with artillery support. That hurt but we took it. Their beach landings failed. Then it was our turn. All along the front the word was attacked full steam ahead for the old 10th Army. After 41 days of combat the 7th was given a 10 days rest. We read up on stories of thrilling adventure and saw movies of Hedy Lamar. To our cemetery came General Buckner 10th Army Commander to pay his respect Then we went back to the battle. We put all we had into that push on Shuri. The Japs were tough but not that tough. The 7th turned the flank of the Shuri line with a vicious thrust through Yanobiru. The line crumbled and the Japs retreated south. Yanobiru The 7th Division passed this way. There was still more to Okinawa. We took the Chenin Peninsula and in spite of rain and mud it made the going sticky and kept the tanks to the roads. We slogged on and found a wall of cliffs. The Yeju Daki Escarpement. Honeycomb with caves. Flame tanks were good for those. The Japs had the top of that hill there. Still 95. But this was the 7th Division. We ran a hose up the side, pumped an 8-pound and set it afire. Then we went up and took the hill. From there we pushed south toward the last Japs stronghold at Mabuni. With a sea at their backs the Nips began to surrender in droves. Some were holding the leaflets that guaranteed safe passage. They came in all types and all sizes. With victory certainty General Buckner was killed but his job had been done. Okinawa was ours. To take over the 10th Army then came Uncle Joe Stillwell who had been our first division commander. It was a nice time for reunion. Then suddenly the war was over. Celebration. But there was still another landing for the 7th to make. Korea. This time the reception was different. The Japs guns were loaded but they weren't pointed at us. We hoped. We marched into Seoul and by at the surrender do a little changing of flags. The sun shone brighter when they ran old glory up to the top of the pole. At the 38th parallel they stationed the 7th to guard this outpost of freedom. We had won the privilege. 14,000 miles around the Pacific Atu, Kwajalein, Lady Okinawa. Four times they turned the hourglass Four beaches Four battles Four victories That's my outfit. The 7th Division.