Good evening everyone. I'm Kara McCarty. I'm the curatorial director of Cooper Hewitt National Design Museum, and I'm thrilled to see all of you here this evening. Cooper Hewitt's purpose is to inspire, educate, and empower people through design. And we do this through our education programs, publications, our online content and discussions, our wonderful education programs, as well as our National Design Awards. Design Talks, which is generously funded by Adobe Foundation, makes possible this wonderful series that we've started that focuses on a lot of contemporary design issues and highlights many of today's design practitioners, including awardees of the National Design Award. Next month, the final talk for this season will be the interior design firm, Adeland Darling Design from San Francisco, who will discuss their designs and the philosophy of incorporating senses and addressing senses in their designs. For tonight's event, please check out our website. We are being live streamed, and after tonight's program, one can watch this program again on our, on Cooper Hewitt's website. As many of you know, Cooper Hewitt is undergoing a major renovation. We've been closed the past couple of years, but it's very exciting. At the end of this year, we are planning a major reopening. As part of this renovation, we're gaining 60% more gallery space, a much needed restoration of the historic mansion. And we are also, it was an opportunity to completely reevaluate and reimagine what a new Cooper Hewitt could be, as well as the 21st Century Design Museum could be. In late fall this year, we will celebrate the opening, and I'm sure you'll be hearing a lot more about that. Tonight, we are delighted to welcome two National Design Award winners, Landscape Architect Margie Ruddock and Design Patron Award winner, Jeanette Sadek-Kahn. Margie Ruddock is recognized for her pioneering environmental approach to urban landscape design, and has been called the Landscape Design icon by Dwell Magazine. Ruddock fosters the idea of nature in the city through projects like New York's Queens Plaza and Trenton Capital Park on the Delaware River. Ruddock's international work includes the Shalim Retreat in India and the Living Water Park, the first ecological park in China. Margie's forthcoming book is entitled, Wild by Design. Jeanette Sadek-Kahn, Commissioner of New York City Department of Transportation from 2007 to 2013 spearheaded the redesign of some of New York's most iconic sites from pedestrian plazas to the rollout of bicycle sharing program. In her new role as principal at Bloomberg Associates, Jeanette and her team will work with a global consulting firm to help improve the quality of life for citizens around the world. I'd like to mention that the Design Patron Award is not something that is decided upon by the jurors for the National Design Award. It is an award that is determined by the museum and is given to an individual in recognition of outstanding support and patronage within the design community. The Design Patron Award acknowledges how Jeanette's incredible initiative has changed the way New Yorkers travel about and interact in the city. And in fact, I've noticed right outside the studio here, I'm looking at one of her park benches. A little bit about tonight's program and then we'll jump in and get started. Our two speakers will give presentations of their work. Then the three of us will come up here, have a conversation, but throughout we would love to encourage questions from the audience. And there will be two microphones here at either aisle. And if you would like to pose a question, please come up to the microphone and we'll be happy to call on you. So thank you very much. Our first speaker is Jeanette Sadek-Kahn. Well, thank you, Kara. It is great to be here. And many of you have seen a lot of the recent work that we've done on New York City streets. And I'm going to talk to you a little bit about some of that work. Walking around the streets of New York today, you see a variety of designs that you didn't see a few years ago. And hopefully we'll be able to see some of them. There is a bench outside, as was mentioned. There's a bike lane out there as well. But yeah, maybe I can just mime the changes.  There's really a new vocabulary that's out there that people use when they're walking around New York City streets. And it's very different from the old vocabulary. There we go. The 21st century designs really focused on moving people as quickly as possible from point A to point B. And to a large degree, missed all of the other ways that a street was used. And you can really see this in this design for Times Square in the 1950s. No. There we go. So that's Times Square in the 1950s. You can see it in the design for Grand Army Plaza, which this is in the 1920s. Oh, okay. Next slide. Okay. I think this approach was really epitomized in the Futurama exhibit in the World Fair, which was in 1939. And what do you see, what is missing from all of these images? People. Exactly. Next slide. I'm going to go like this and that's next slide. So people, you know, streets are some of the most valuable assets that a city has. But our streets have not been designed for people. And somehow all the dysfunction on New York City streets has evolved into this kind of acceptance, right? We sort of accept what's out there on city streets. We become used to the notion of streets out of balance. And the design of a street will largely tell you what to do. The design of this street clearly tells you to shelter in place. The design of this street says free parking. And this one is like a tarmac, you know? It's a message that says either, you know, get ready for takeoff, gentlemen, start your engines. This one, okay. This one says anything goes. Yeah, there was that one. It's working, okay. So, okay. Anything goes. This one clearly says bike at your own risk. A street can also highlight what's largely missing. What's missing here would be a sidewalk, a crosswalk, a bus stop. And, you know, when you think about it, New York is known as this great walking city, right? But what we found when we did some surveys is there's just, there's no place to sit down. It's like an oxymoron, right? And so we have actually got lots of experience building parking spaces. But we don't have much experience building spaces for people to sit down. And Mayor Bloomberg's plan YC changed that. And while administrations tend to think in four-year terms and business as usual, Mayor Bloomberg took the long view. He recognized that we needed to make course corrections along the way so that when we opened the door in 2030 with a million more people here, he recognized what we saw. And he wanted to improve the quality of life in communities and build a much greener city. And this had profound implications for the design of New York City streets and one that demanded a different approach. And so we prioritized sustainable mobility, making it easier for people to get around by bus and by bike, created pedestrian plazas in areas for people to really take in the city and created safer streets for people walking on foot. So we really took this big picture view of our streets and we addressed a wide range of issues. You know, we can build streets that are safer, that are more accessible, that are attractive to people, that accommodate all users, and it doesn't have to be a zero-sum game between moving traffic and creating a complete street. So we turned this free parking street into a plaza that's become an anchor for the community, an anchor for business. In fact, in the three years since we installed this plaza, retail sales went up 173%, twice that of adjacent areas in the same neighborhood. You remember the slide of Times Square? It looked virtually the same up until 2009. And we just recently cut the ribbon on the permanent Times Square. We did this in December with somewhat of a rainy day, as you can see. But it is finally a quality open space that is really worthy of its name as the crossroads of the world. And it's important to note that all of these projects, you know, you see them lined out in temporary materials, you know, with planters and paint and tables and chairs. But all of the plazas go through the traditional construction process with high-quality materials and high-quality designs. But if we had started with just presenting Times Square through computer models and visualizations, we would still be talking about it. You know, this notion of moving quickly to change your streets really up until Mayor Bloomberg's tenure was largely an imaginative thought. So you see these plazas now all over town and all neighborhoods in some phase, or over 60 right now, in some phase of planning, design, or construction. And we brought the same approach to our sidewalks. You can see this is a barren strip of concrete on the Upper West Side. And now it's a well-used place by the community, and we've designed in benches, and there's green infrastructure up there. There are bioswells. And you can see these benches, these beautiful benches all over the city. There are request-based, so people request these benches, and we put them in. We prioritize them in areas where there's a high volume of pedestrians, particularly focusing on areas with a high concentration of seniors who often need to take a load off. We have put along with everybody else. We've put in almost 900 of these to date. We also took the same approach in looking at the opportunities to repurpose our underutilized asphalt. And so you can see here we took this street, which was along a major transit corridor, and repurposed it, created one of our first select bus service routes. New York City has the largest bus fleet in North America, and it has the slowest bus speeds, eight miles an hour. As you probably know, you can walk across town faster than taking the bus. And my traffic commissioner used to say that the only way to get across town was to be born there. So that is really not the mark of a world-class city. So we brought this approach to all five boroughs, and you can see them all over town, those beautiful red painted lanes. Buses move 20% faster, 20% increase in ridership on all of the routes, the only bus routes that have an increase in ridership across the city. We also took streets that were basically runways for speeding, especially late at night, and turned them into leafy neighborhoods, residential streets. We built in bike lanes, we built in the green medians, narrowed the street on the right-hand side, and put in a good traffic calming there. And we brought this approach to Grand Army Plaza. You can see this was a tidal pool of traffic, and it became this pedestrian and bike gateway to Prospect Park that is much safer and much more attractive.  And it's not just in the traffic calming strategies. You can also see this as a result of our investment in our bike network. You can see here we put down pedestrian islands, which actually anchor all of our protected bike lanes, and they pay big dividends. People know where to stand. They're much more predictable streets. And we worked really, really hard to implement an interconnected network. So this is the network in 2007, and this is the network in 2013. It may be hard to see. I like doing this. I could do this all day. It looks so easy. We just draw the lines on the map, and there we go with no issue whatsoever. But we built about 400 miles of this network. We created key connections to the bridges, created the first parking protected bike lane, new design, and then we augmented that bike backbone with a new bike share system. How many of you have used the bike share system? Great.  We've got 330 stations. We delivered it quickly. In just 11 months, people have taken 7 million rides, and they've ridden nearly 14 million miles. That's the equivalent of 550 miles around the earth. I don't know what it is in terms of calories spent and pints of cherry Garcia consumed, but it's a lot. So it's got that health dividend as well for people that can just use it quickly to get their errands done. Enhancing the form and function of our streets also included our newly designed bike racks, which was selected through a design competition thanks to the Cooper Hewitt Design Museum, National Design Museum, who hosted the competition. And with these new designs, we have them installed all over the city. And now 20,000 bike racks on the streets of New York. And we also used this design when we were moving from single space meters to muni meters. And instead of having to worry about taking out the pole and filling the hole with concrete, we just pulled the head off the meter and looped on the new bike rack loop design. And voila, we had a new bike rack on the old poles. So many of you have probably gone through the frustration of trying to interpret what a parking sign actually says. And so our traffic sign used to look like these totem poles that you see on the left. They were four collars. You know, they were all in caps. They were like screaming at you, but you just couldn't figure out what they said. You really kind of needed a PhD and DOT to kind of figure out what was said. But you can see on the right, we simplified it, created new design. Easy to read, you know, two collars. You can see what's there. And it was thanks to a lot of hard work from the design team at Pentagram that we were delivering these new designs to the streets of New York. We also took street design to zen-like levels with this curbside haiku. And we have these profound safety messages with this 575-syllable structure. And you can see these all over the city. They were created by John Morse. We created them in a way so that people could just discover them, you know, as they're walking across the street. We also created a system of signage for pedestrians, which was a revolutionary thought. You know, when you think about it, we've got a great system of signs for cars, but not a lot of signage for pedestrians. And we also did a survey. And we found that, at any given time, 10% of New Yorkers are lost. And that's just the 10% that we'll admit it. So we clearly had the need for a pedestrian signage system. So we developed an easy-to-read system. It's got all the landmarks, transit stops on there along. You can see the yellow line. There's a radius, which tells you five minutes, you know, what's within a five-minute walk, what's in a 20-minute ride. And we also installed them. You can see on the right, we installed them on the Select Bus Service Route on Neustern Avenue. And that's Tom Prenogas from the MTA. He's been an incredible partner at the MTA with Mike Bloomberg when we were launching our last SBS route at the end of last year. I think the lesson from all of this is to follow the people. And by tracing their lines, the way they walk through the city, you can design new and better ways of getting around. You can see this in Midtown. This was a mid-block crossing from 51st to 57th Street. People would, you know, constantly walk mid-block to get to the public areas there. So we knit them together and, you know, follow the design lines of the, of the desire lines of the pedestrians on the street at 6.5 Avenue, which captured the fancy of many. And it really went a long way to addressing the informal but dangerous conditions that had been there for decades. And sometimes, you know, improving the function and attractiveness of a street doesn't require asphalt and it doesn't require paint. It just requires, you know, opening it up to people. This is during our Summer Streets program where we close Park Avenue to cars from the Brooklyn Bridge to 72nd Street on select Saturdays in August. A huge number of people, 25,000 people, I think, a weekend. And, you know, it allows you to do things like see your city in a whole new way. You can see Grand Central Terminal without getting worried about getting run over. We also repurposed some of our assets there. The Park Avenue Tunnel, as you know, goes underneath Park Avenue. We opened up the tunnel for the first time in almost 100 years and people could enjoy it, walk through, created the sound and light installation thanks to Rafael Lozano-Hemmer. And, you know, people could see the space instead of, you know, honking and fumes. And when you think about it with over 6,000 miles of streets and 12,000 miles of sidewalks, New York City has won huge canvas. And this large gallery is actually run by the first DOT Commissioner for Art and Urban Design, Wendy Foyer, who I believe is in the back. Wendy? No? Wendy is in the back. Raise your hand. Wendy Foyer, who has done so much to transform the streets of New York and bringing art to neighborhoods all across the city. You can see this here. This is a piece by Carl Lynch. This, again, is that free parking plaza. This is a great art installation by David Ellis. This is a piece and justice mural by Shepard Ferry at the Manhattan Bridge. Easter eggs at the gateway to the Staten Island Ferry. We look at our own facilities. This is part of a bridge facility fence underneath the Manhattan Bridge. We took a new look at the ubiquitous New Jersey, the Jersey barriers that you see everywhere and used local artists to transform those transition spaces. This is a yellow swoosh on Fourth Avenue. This is a really fanciful David. A red hoop in Union Square. A very cool light installation that we did on the Manhattan Bridge. We also enlisted kids to participate in community groups to participate in all of these projects. You can see the stenciling they're doing here and you can see the result, which is great, the flooring for one of our bike share stations, a really great gateway energizes the neighborhood. We also did a design competition for our streets. This is in Times Square when it was the temporary materials. This is Molly Dilworth. What she did was she took a NASA heat signature map of Times Square and translated it into colors and then laid it down in Times Square. It looked like this beautiful river. All of this added up to streets. It's not just beautifully designed streets and streets that work better and that's a green, crunchy thing. These designs led to streets that were safer, that work better for business, that just allowed much more mobility. When you think about it, the streets of New York had been in suspended animation for decades. It was like they couldn't be changed. What I think we were able to show with these new designs is that it's possible to change the streets of a city. We codified all of these changes, so these weren't just one-off projects in a new street design manual that was the work of 11 city agencies coming together over a couple of year period of time. Not the sexiest project, but one of the most important projects that was delivered because it actually changed the DNA of New York City streets. It doesn't depend on who's the transportation commissioner. It doesn't depend on who the mayor of the city of New York is. This is the playbook for New York City streets going forward. We also work with NACTO to take this approach and bring it to other cities with an urban street design guide and an urban bikeway design guide. The changes that you see on New York City streets have seen changes all over the country. When you think about it, the design guides that have been used are really 50 years old. The MUTCD, the Ash Toe Design Guides, the Green Guides, they're 50 years old and they're designed for interstates, really designing streets for people to get from Iowa to Ohio. But this provided a permission slip for cities to innovate because they had a new guidebook to point to to say, no, this is an authorized design. So it's had a huge impact. This is a new plaza in Silver Lake in Los Angeles. This is a new parking protected lane in Portland, Oregon. This is a new 20-mile-an-hour residential zone in Mexico City. So well-designed streets are really, they're not luxuries and nice to have. And they really don't need to come at the expense of other modes of transportation like the car. This is 1st Avenue today. And not long ago, it looked like this. So you can design your streets differently. You can bring in mobility. You can bring in safety. You can make them attractive. You need to design right up front. Designing for peds and bikes and buses shouldn't be from leftover materials. It should really be designed in the front end. And that's how you create world-class streets and that's how you create a world-class city. It doesn't take decades. It doesn't take millions. It takes vision. It takes political leadership and courage. And it takes the energy of communities all across the city to make it happen. And we need streets that are as dynamic as the people who live here. So thank you. Thank you. That was fantastic. A big overview of the whole city. I'm actually going to be talking about a very specific project to look at it from start to finish. This big tangle of metal and asphalt that was Queen's Plaza until fairly recently. It was just a morass of the conditions I think Jeanette was talking about. It's a very critical point. It's kind of the gateway between Manhattan and Queen's and Long Island City. It also has eight different subway stops and bus lanes. So it's really a transit hub and it was possibly the fourth new commercial hub for the city. But it was really a wreck and very dangerous and had some very, very difficult conditions. I think many of which we just saw, including just this acres of asphalt. This is the project site with a park at the top end of it and then a streetscape taking the streets all the way down to the Queensborough Bridge. It was quite dangerous and also not only was it cluttered. You saw it was just kind of a visual mess but also it was really polluted, a lot of pollution from buses and cars. It was also really noisy. The seven line curves around the space and makes this high pitched, horrible sound that was referred to as the screech. So in order to deal with all of these adverse conditions, Department of City Planning and EDC in 2004 launched the Queens Plaza Bicycle and Pedestrian Landscape Improvement Project that was intended to reinvent Queens Plaza as a place that would be attractive. It would be a place where people would want to work. They would want to live. And how did they do this? Well, when we first started to do these images once we'd done the design, these ideas that I think Jeanette was talking about, they were fairly radical. This was before 2007 and Jeanette got on the job and started to steal traffic lanes. But the idea that you could actually take away traffic lanes had not been formalized. The idea that you could have a green lush landscape that was part of the urban infrastructure was not really mainstream. It was kind of fringe. The idea of rain gardens and sustainable urban drainage and permeable behaving, this was not in the kind of current common parlance of landscape design. But now it's 2014. All of these projects have happened. Queens Plaza is finished. This is the mainstream, the idea that urban infrastructure can actually be beautiful, be a park, have transit running through it, pedestrians, bicyclists. It can also operate ecologically, this park filters all of the storm water and cleanses it. So the idea that this actually can be reality is actually mainstream now. You see in most of the landscape architecture magazines and projects like this where urban infrastructure is not something bad, it's an opportunity and it can be something really beautiful. And the goals are very simple. You know, the goals, I think Jeanette was talking about just humanizing infrastructure.  They were often very dangerous. Queens Plaza had many fatalities year after year. People just trying to cross the street from north to south and like 12 to 14 lanes of traffic. And then also there was just the perceived safety, not the actual danger of crossing the street, but just the idea that these under spaces, there were strip clubs all along the south end, Bikers Island prisoners were dropped off in the middle of the night with, you know, $3 and it was just perceived as a place that was not safe. So kind of addressing that. And then also making these places greener, not just greener in terms of more vegetation, but greener in terms of actually having a net positive impact, really making the environment better and not worse. So how do you actually address design here? I think we've looked at all of these different projects that are many, many different kind of, many different approaches. In this case, these projects, this project is unbelievably complex, a huge team, not only urban designers, architects Linda Pollack, I just saw Kmin, and engineers, civil engineers, structural engineers, traffic engineers, lighting designers and this massive team, and you have to have a very strong design process and design hand in order for it not to be a kind of design by committee. So really organizing the process very clearly to run through the studies of the site, developing the actual design language, and then integrating the performance issues. How are you going to clean the water? How are you going to actually make the environment better? Are you going to mitigate flooding, actually make the place cooler? These are all things that need to be integrated into the design and not sort of afterthoughts and not thought of as a sort of sustainable component, but actually completely part of the design process. So how do you actually imagine these places and visualize them? I think we saw some really great visualizations. And in this case, this is actually Trenton, the capital parks. You can actually see, the reason I'm showing this is it's so clear, Queens Plaza is very hard to image. This is so clear when you see all of the elevated highway and the acres and acres of parking that was Trenton, New Jersey, from the state house down to the river. And we won the competition to kind of rethink the whole downtown. And not just to make it a park, but to make it a park that actually functions as infrastructure, a new road moving inboard, all sorts of issues of bulkheads and old spans being reused and bridges running across it. So it's not just a park, it operates on many, many different levels. All of these projects need to operate on many different levels at once. So they're not just doing one thing. And that's why they're amazing projects, but it's also why they're difficult to do. So in the case of Trenton, it has to function as a streetscape, it has to function as a park, it has to function as a waterway. These are all similar to the Queens Plaza. It also has to restore a lot of connections that have been broken, connections between neighborhoods, connections between the city and the river. And also the connections between the modes of transport that have been so siloed that they've been thought of as very, very distinct segregated ways of moving. And so this project was trying to redress that. And here Queens Plaza was just this huge tangle. How do we actually start to approach the design of the project? And the obvious way we started to study the site, this drawing by Sandro, Marpillero and Linda Pollack shows how intensely, this is actually the final design, but it shows how intensely they studied. And we all studied the actual structure of the elevated trains and the bridge and the crosswalks. So designing projects like this, you do not do this at your office desk. You have to be there on the site and you have to internalize these really complex conditions. So this was the first sort of ideogram that we did, because at the same time that you're doing all the studies, you have to have a kind of a vision. And these are not design sort of proposals, but what they are is kind of visual prompts. How do you start to develop a design language that's going to take you into the design of this place? So this is like a prompt to the team. We want to, of what the design intent was, we want to integrate infrastructure and possible production of energy and deal with the acoustics and the horrible noises and sounds. We want to reconnect a lot of the site. We also want to just start to integrate the kind of media that we use, plants and water and light. So this is a sort of visual prompt that then we went into the project more deeply and started to develop a real vocabulary saying we want to raise the grade in a lot of places to buffer the sound from the roadbed. So we just said, okay, we're going to berm up in places. We're going to create a kind of a blue ribbon so water can flow through the site, get cleansed as it goes. We want to sort of green the infrastructure. We want to create sort of filtering of planting. So this was still abstract, but getting a little more real. And then finally, the final project, and this is the plan showing the entire site from Dutch Kills Green, plus acre site down through all the medians toward the Queensboro Bridge. The final product, the final design is very green and very lush. A little more lush than you saw in that earlier diagram. And there were many reasons for this, but one of the big reasons was Amanda Burden. And she took a look at all of our studies and said, you know, this place really needs to be a refuge. It needs to be a green, lush place where people can find respite from the chaos that's all around us. So we actually were kind of given license to do something that was much lusher than what would have been normally acceptable. And that was the kind of leadership to say, you know what, this isn't normal that you would be told to design something that's going to be maybe a little higher maintenance, a little less defensible in terms of space, but it needs to be really dense and lush. So the actual plantings are very layered. When you go into the park, it feels, although it's porous, there are no real boundaries around it, it feels very immersive. You kind of disappear into these layers of planting. And something really interesting happened with the acoustics. We had been told by the acoustical engineer that there was really very little we could do about the noise, because we didn't have the big distance for planting, you know, 100 feet to buffer the noise. We couldn't grade up. So we thought, okay, well, we're still going to make it very dense and very lush. And the Landscape Foundation did a study last year and they found that we actually reduced the plantings and all of the work actually reduced the noise level by about 23%, which is almost a quarter. And it goes from decibels in the 80s, which is like unlivable to the 70s, which is like one of the Broadway streets where it's a street, but you actually can tolerate it. And the plantings have ended up being like sponges. You know, plantings can absorb water, filter water, pollution, but in this case they also really absorb noise in a way that wasn't predicted by the engineers. So this guy, you know, he's sitting right underneath the Elevated. You can see the cabs, the cut through the the park that the road goes through. That is about 30 feet away from him. He doesn't seem to notice. There's a big arc of horn beams that kind of buffer that area. There's the constructed wetland that runs through that filters all of the water is right alongside him. So there are so many different layers of landscape between him and this big infrastructure that he doesn't seem to notice that much. And then also it's a real magnet for people for gatherings. Even though there's the train and there's all this sort of noise around it people seem to feel that it's a haven. They have meetings there, they have performances and people really gather there and they seem to think of it as a very a sort of a haven like space. So once you leave the kind of quote park how do you actually turn the design inside out and start to deal with the streetscape where there's no real boundary between quote park and street and we actually had to look at the flows through the through the site, the flows of vegetation, the flows of pedestrians and bicyclists and cars and buses and all the furnishings going through the site and to develop a design language that intersects with the language of DOT the striping. So the graphic here was developed so that there wouldn't be any kind of boundary between what was the street and what was the park and I think that the language of it in terms of design really gives you a sense that the entire street is the public realm, that there is no place where you actually are prohibited from being. And you know where the infrastructure used to be a barrier so that it really cut off various neighborhoods and it was a very prohibitive thing. Now the new infrastructure with that old elevated becomes a conduit to move people and bicyclists through the city more easily. So the infrastructure itself, this is the one part of the project that hasn't happened yet, how to transform the structures and I'm going to talk a little bit about the agencies, all the different agencies involved in these projects and this is the one thing, Jeanette was talking about leadership, this is the one thing that hasn't really happened yet which is all of these different portions of the site are actually controlled by different agencies so the MTA control is the elevated. So in this era when we were designing this we couldn't actually get permission to attach things or touch the structure, they were painting it, but Marpiliuropolec did this beautiful study of the structure and found that whereas you see that this just looks like chaos and you can't tell what's what they actually found that there were these volumes in the structure and if you actually wrapped a scrim inside and lit it you would have this landscape that's sort of like this hanging lanterns and not only is it really beautiful but it also improves way finding because it starts to make distinctions between gaps where you can walk and the volumes so it actually increases navigability of the site. So that hasn't happened yet but you can see what it would do this is at night Lenny Schwendinger was the lighting designer and you can see this kind of black hole where the elevated is but this is what it would look like once this project happens. All the projects that I think Jeanette was talking about and that we deal with in the city have a very, very critical issue in terms of scale. The scale of this infrastructure is so big that it's very hard to kind of address it and meet it and kind of stand up to it when you're designing the landscape and in this design that we did where the planting is very detailed very lush and kind of soft and it looks here fairly soft the actual structure of the landscape is quite big and tough.


Welcome back everyone to theCUBE's coverage here on location at AWS Reinvent. That's their annual conference. I'm John Furrier, your host. 11 years covering Reinvent, seeing the movie many times. But this year, more than ever, it's more on point around generative AI. We've seen the change. All the hype is being matched up with major announcements. Just great energy changing the game. Let's go to the next level. It's totally legit. It's happening with two great guests here. Get Simon and Ryan here from Mission Cloud. Congratulations on being up on stage. Thank you. And getting recognized and your success. And great to see you guys again. CUBE alumnus, welcome back 2014. 2014. Three bars. Two shows that don't run around anymore. But anyway, it's all good. And what's interesting is that last year, I met with Adam and I kind of added this notion of, hey, this is next gen cloud coming. And no, it's ISVs. We're the cloud. I'm like, okay, well, you're starting to see ecosystems form. You're starting to see platforms emerge. And it's been happy for a while. Last year, we saw the beginning of it, the rise of the snowflakes, the rise of the Databrickses, MongoDBs. Companies sitting on top of their infrastructure, building networks and platforms. And they have ecosystems and they're solving bigger problems. It's not just software. It's a service. It's just changing. And obviously, Genevieve AI kicked in in an even more obvious, that the changing of the development environment with Genevieve AI is happening. And you guys are doing that right now and your AI practice has been around for a while. So you're not a stranger to AI. Everyone's on the bandwagon now. We've been doing AI for years. You guys actually have been doing AI for years. So give us- Certainly Ryan has. First of all, give us the update. What's on stage relevance? What's happening on stage? And let's get into the AI practice. Well, Mission Cloud, we started at six years ago. And so we've been growing. We're premier partner now. And we started the practice three years ago when Ryan joined. And of course, he can talk about some of the projects we've been doing over the last few years, but the acceleration just in the last year of demand. And the amazing thing that I find, as the business leader of Mission, is there's just every single use case is totally understandable. You know, document summarization, you know, AI assistant, they're just, they're readily understandable use cases that we can go out there and pitch to our customers. So that's why there's such an acceleration. I mean, the heavy lifting, which is Amazon's kind of thing. We automated way, the undifference of heavy. Well, that's kind of like for infrastructure, I get that, but the AI's, there's a lot of heavy lifting stuff that no one wants to do that you can do with AI and do it better. Right, absolutely. With a human in a loop or not. Absolutely, yeah.  And so it's pretty, it was kind of one of those things when Gen AI, right? Gen AI is interesting because ChatGPT is a toy, right? What did ChatGPT do? They made a web interface on top of a model. Well, before you had to go and do a bunch of work to get that model ready, right? But now it's, you know, people see the, have their imaginations awoken. So you're asking about the stage, we're working with a company, Magellan TV. They create documentaries and things you don't think about. They want to do content localization, right? Right now they're US based.  And so how do you do that, right? You've got to look at, okay, I've got to take and make a transcript of everything. Then I have to translate it.  We're just terrible, like we have idioms and slang and everything like just a mess, right? You were talking about it earlier, just, you know, all kinds of jargon. And so you have to sit there and go, okay, I got to first do an English to English translation. So that's one of the spots we use the Titan model is to figure out, take all the slang and all the idioms out, create clean English. And you take that and you translate it. And then when you translate it, because it's documentaries, you have windows, right? You have time windows where you're like, okay, I got to fit in a time window. So we do summarization, right? Because after you translate, if it becomes too long, it's like, okay, I got to summarize that. Like we have pretty heavy prompts that are like, you need to blah, blah, blah within, you know, 10 seconds and you know, every language we look at, there's something new, right? Like we're doing a bunch of German right now and everything has an article in front of it, right? In the English, we don't use articles. I mean, that translation is hard. Translation is extremely difficult. How do you guys, what's the quality in that? How do you get that checked?  Even in English, first of all, put the English aside with the translation in jargon. But the translation to that in foreign language is very difficult. It is, but you know, there's a lot of programs out there, translate from Amazon does a pretty good job.  So let's take that company. So they didn't do films, whatever. What's without mission? What's the process and with mission? What's the, give me the, the foreign after. The business problem that they have is because it's documentary film, it's long tail content. So they can't afford, excuse me, to go out and spend, you know, $4,000, $5,000 per documentary to localize, but they also can't actually go out and test new markets. Yeah. And they would have to spend a lot of money to show this up front cause they didn't know what the market is. They literally just wouldn't do it. They would just gradually and permanently. Because there's too much money up front to figure out the other market for. Exactly. But now, you know, with the system that we've built, they can very cost effectively, order of magnitude, say, look, yes, we want to sign with this new distributor, we want to go into Germany, France, you know, other countries around the world. And so that's the business model just makes a lot more sense. So on the tech promise, is it saving time? Is it, or is it? It's both, right? So it would be about $20 a minute, traditional way. And it's like less than a dollar a minute through the pipeline that we built out for them. And you've got it almost instantaneous versus people doing it essentially by hand. So basically they can get into a market economically, test it, see about it. So you guys took that burden away, the hurdle was high. That's right. All right, so what's the core business right now that you guys have going on here? How did it all get to come together? And what's the relationship with AWS? Why the onstage partner recognition? Well, we really built an overlay business that combines resale, financial operations, managed services and a whole range of consulting but all focused on AWS. And that's kind of unique in the market. A lot of companies are focused on multiple cloud ecosystems and so on. And so what that means is we've got this continuous engagement model across all of our customers.  So as a company we've grown now to 500 customers and about 350 team. And it's, you know, we're at that scale now where I think AWS is absolutely realizing that, you know, when we get involved, the customers more secure, they're happier, their projects go faster. And ultimately we actually grow AWS's revenue about two X what, you know, customers would grow without mission being involved. You guys are great partner for Amazon but there's now the AI piece, obviously that's hot. We kind of touched upon it in remars because that was kind of a cool kind of AI kind of vibe show. Talk about the AI because, you know, again, the joke on the cube is me and Dave always say, I've been doing, we've been doing AI for years and that's been everyone kind of has but there's the haves and have not really been doing it. Like, so like, what is AI? I mean, I can say we've been doing AI but not really, it's not really pure NLP. We've got some in the extraction.  So you guys have been doing some serious AI for a while. Take us through how that started and how it's evolved and what you're looking at today because I'm sure you got to, looking at the JNAI as a huge opportunity. JNAI is absolutely massive. Yeah, I mean, I started basically, you know, grad school, maybe undergrad, doing AI stuff, a lot of computer vision. I worked for a think tank for a long time, built AR devices and then sitting on my couch after the AR company I worked for imploded and started at a different partner and built that practice. So built all the relationships with AWS. We got bought by a company I won't name that destroys every company they buy. I feel like I can think of, I won't be going, let's not go there, pro tip, don't sell. Exactly. So then I joined Mission to build the practice, right? Start from the ground up, you know, we already had a lot of relationships with AWS and I'm known through the AWS community so we were able to build another team at Mission for AI, doing the computer vision, the predictive stuff and a lot of NLP work early on. And then with JNAI, we were there already, right? We had all the use cases. We were doing summarization. We were using the models and so we became more or less for small, medium business and startups as, hey, this is the partner that's done it. They know what they're doing, come in and work with them and it's been crazy. AWS just had kind of a cool funding program where we've lined up for the next six months, like 35 JNAI projects, like it's going to be crazy. And they needed to help. You were hitting the early adopters early, okay? And then as the hype kicked in, that grew and then when the super hype kicked with the ChatGPD, it's funny, ChatGPD, you mentioned the interface, before they launched it was called a chatbot.  It's now a revolution. But I think it is, it was a browser moment. I mean, to me, I think that was great about that moment, was it educated the masses that this new thing, I mean, the way it streams the results was cool. I mean, that's like... I mean, it reminded me so much of when Google launched. Yes, apparently it was the same sort of thing. It was like, oh, a very simple prompt. Yeah, and so people, I knew like, they don't even know how I speak, like tech Russian, I guess, like other people, what is Kubernetes, what is the jargon? They're like, they're getting it. So that must have a huge impact to your business. What's been that result for you guys? I'm sure that there's been a tsunami of business going to your doorstep, now that the whole world is rushing to try to figure out how to engage with the models, what's the architecture look like, data pipelining. There's a lot of engineering that needs to go on to set up the developer market that's booming, that's going to come on board. We predict that, and our research team's got some data that the developer market will surge in popularity as the bed rocks get better, you're going to have developers feeding on that like a frenzy. And it will, you know, it's, I think it's still very early days. So we're seeing just a lot of experimentation. And so what's interesting is we haven't yet seen like the underlying infrastructure growth really kick in, you know, full tilt yet, but so much experimentation, that's going to continue for a while. But when Adam Slipsky announced like Amazon Q and Q being embedded in Code Whisperer yesterday, you can just see the hyper-efficiencies that, you know, this new AI assistant as well. I mean, we're probably going to embed it into some of our software and so on, that it's, so I think our strategy overall is just lean in, we're hiring a lot of people as well. AWS is actually helping us hire through a strategic collaboration agreement that we signed earlier this year. So a lot of it's about just go, go, go. So your relationship is pretty deep with Amazon. Yes. You're all in on Amazon. We're all in on Amazon. No other cloud just in the US. No other cloud, correct. Okay, so they must love that. Yeah. They do. I mean, we were one of the first partners to get access to Bedrock back in June, so we've been using it for a long time, right?   A little clever hack there, beautiful. That's sort of the party rock that they launched you. That was kind of clever. What's the end game now for you guys on this next leg of the journey? I'm saying, not end game, next step, better way to put it. As you're now set up, you know, it's like you said, you got to get lean in, get inside the tornado as that book would say, you don't want to be, you don't want to get too, you don't want to get thrown around, you don't want to get inside the action. You're already there. What's the next step for mission? Well, this is maybe a little contrarian, but we're not going to change out domain name to missioncloud.ai. Because someone else got it. Because, no, because like, you know, we built the company from the start. We really want to be like the largest independent cloud services platform company in the world, you know, with AWS and we're already well on our way in the US. And I think, look, AI is this new mega trend. It's going to drive so many use cases, it's going to drive a lot of our business. But at the same time, there's still so much else that we're doing for customers, like, you know, the cloud operations, the, you know, a lot of the typical stuff. We don't want to push that aside and just be like. But your business is not just services.  Correct. So you're front-ending AWS. Yes. We're simplifying the experience for SMBs with mission control. Building use case template kind of model where people can just have solutions on top of. Exactly. So you're at the top of the stack for Amazon, basically. Yeah. And I think the big thing for us on AI is like, we're not doing the simple stuff, right? Like, Swamy just announced, right? Okay, you can now integrate it to make RAG easier. Okay, whatever, right? We're doing stuff with like- Give it an example of some hard stuff. Yeah, we're working with a company that's like, that do those printed books, photo books, right? And so right now you come in, it's a pain, right? It's terrible, pick a template, all that, right? And so they've seen with their business, hey, a lot of people stop because they're just tired, right? Like, what am I doing here? A lot of people mix and match templates until they're like, how do we make this total gen AI, right? How do I come in? No longer have to build templates. No longer have to have all the embellishments, stickers and all that. How can I give the customer, hey, build some pages and then have an autocomplete button, right? So we're working on, okay, you uploaded some pictures. Let me caption the pictures, then take the captions and build a story out of it and then create the full book out of that. So, you know, that's well past any chat box. Yeah, and then you get to computer vision background as we talked about in our last QB interview. You bring up a good point and this comes back down to inertia and people stuck in the old ways and there's a theme that I'm seeing where there's some companies that's just so established with these data warehouses that they literally are stuck. They don't even know, they're like paralyzed from an agility standpoint. They can't even move. Do you guys see some of that? And for the folks that recognize that, hey, I got to either blow this up or put a wrapper around it or do something. How do they get from that antiquated paralysis to movement forward? Yeah, so I'll talk about this a lot. So it's kind of interesting, right? Like you have Gen AI and then you have Gen BI, right? With QuickSci and everything trying to push Gen BI. So I've told people like next year is going to be the year where everyone's like, my schema really sucks and everyone's going to be redoing all their database schemas to make it so that these Gen BI tools can work, right? So they can gather that information. AWS is using data zone and things like that to kind of help with that. But that's going to be a lot of that. So you're clear. You see this as like, there's going to be a reset of schemas and databases. Also the other thing about the keynote that I want to bring up is that, I don't got to end quickly, but you mentioned the demo on the queue. The whole thousand Java apps in two days and then dropping the little hint of .NET to Linux. I mean, to your point about things changing. I mean, that blew me away. I really fell out of my chair. I'm like, that's huge value.  License cost on .NET alone.  I mean, that's the radical nature of what's coming out of this. Yeah, and a lot of the systems do that coding difference. Like we have a couple of projects that are there they often have just templates, right? Where they need to redo SQL or other templates and they want their customers to just be able to write a quick sentence, right? And have, here it all is. Well, Ryan, let's get together again soon. Simon, let's do a deep dive on all the stuff on business and the tech. I know we got to go. Last minute we have left, put a plug in for what you guys are working on. You're on stage, got an award, saw that. What are you guys doing? What's next? You're hiring, what's on your goals? Give a plug for Mission Cloud. The big thing is we launched Mission Control in the AWS Marketplace. So it's a really easy on-ramp for customers, particularly in the SMB realm, to be able to bring all of our services together. And so it's our first ISV play, the fourth leg of the stool. So that's the plug I'll make. What did you say, Ryan? My plug is one of the only one-stop shops out there, right? You can come to Mission, do your resell, do your 24-7 MSP and professional services. There's no one else out there that can do everything for a company. Ryan, congratulations on all the hard work you guys put in to it. Great to see you guys again. 2014 OpenStack, world's changed. I know, I'm not gonna ask. It turns over, turns over. It's good fun. Thanks for this way, I appreciate it. We back with more Cube coverage back to the studio for On Location here. We'll be right back with our next guest after this short break.


Hey guys, it's Nate, AKA The Foot Accountant. Welcome back to the channel. And these SBCs are what we're here to talk about today. The new icon SBCs that were released yesterday inside of FIFA 21. A Friday without a promo, it feels kind of weird. So we're gonna talk about all the stuff we saw happen yesterday, market movements, kind of review, the new content, the new season, the objective players, and what we learned today about these icon SBCs. We had a player of the month SBC as well. There were a lot of, actually a lot of players that were put on the game today, but a lot of it is overpriced or just subpar content, I think, to what we were actually expecting and hoping for in the game. So I think what you're seeing is a lot of people that are just a little bit maybe unhappy, right? With what happened today with the icon SBCs. So I'm gonna talk about all the icon SBC stuff, talk about the new objectives, and of course, look at some market movements. And again, kind of just continue talking about the whole Black Friday timeframe. This is the Weekendly sell-off coming before Black Friday actually comes out. So we will talk about those as well. But again, these are the icons today. I'm sure you guys have seen it. Zanetti, Luis Figo, and Van Der Sar are the icons that we got today. So 90 Luis Figo is technically the best one that we had today. Van Der Sar is the low level and Zanetti's just kind of chilling in there in the middle. Now, are these really desirable? Not super, right? Luis Figo is kind of desirable because it's a right wing. There's not a lot of right wings in this game. On the market is about a million coins. And this SBC is also around a million coins. And that's the first thing that I'm gonna talk about today is just the whole expectation around how these SBCs are going to be priced. Now today, the way that they price these SBCs, they price them actually at a point where they are pretty similar to the market price for all of these cards, right? Luis Figo was on the market, I believe, for like 1 mil, like 1.05 today. And his SBC is about 900K. 925,000 coins. Fodder's down a little bit, so that's also impacting some of those prices. We will talk about the SBC fodder cards here in a minute. Edwin Van Der Sar is the most intriguing one out of everything today, in my opinion, because he was almost the price as the cheapest icon on the market, which people were investing in, those dropped today. But this is a decently cheap SBC if you really wanted to go for it. I mean, you could snag this guy maybe for like 200K-ish if you have someone tradeables in your club. And then you have an icon keeper for a while. And then when there's a new icon SBC that comes out that requires an icon, you could possibly use him in that SBC. And then Zanetti, I really don't think a lot of people are gonna spend 400K on Zanetti's right back when you can get way better right back options in this game for 1 fourth of the price of that SBC. So, yes, it does give out good links. But I think today, just like underwhelming would be the word to describe all the content that came out today on this game in terms of the icon SBCs for sure and for the objectives. Now, I guess there was another SBC that was released today and that was the Player of the Month, Lewandowski. And this SBC, in my opinion, is not that bad. You're getting an 80-paced Lewandowski, a plus one rating. The upgrade isn't huge, but this is a card that his price right now, I believe this SBC is about 270 or 290K to complete. That's how much his inform was going for last week. The inform that has lesser stats than this. So, you do get some packs back. And if you're a huge Bayern fan, I guess you could look at it as, hey, this is not that expensive of an SBC. This is the best value one that came out today. And honestly, the best value SBC has come out in the past couple of days, in my opinion, right there. So if you're somebody who loves Bayern or a huge Bundesliga guy, that card could be for you. Now, let's take a look at the objectives again just to kind of cover some of this. Of course, we have the season reset. There were no new milestone players today. The MLS foundations is still here. I was thinking that was gonna actually expire, but it looks like this is actually gonna be here for the rest of the game. I'm guessing if it didn't expire. But the new season progress stuff came out today. Level 15 players and level 30 players, I think were a bit lackluster for most people. This A-Do, A-Do card from Celta Vigo in La Liga Santander, is that Celta Vigo? I think it is. Yeah, anyways, that is a really good looking card. If you look at the in-game stats, medium-high work rates for a center back. This is a really, really, really solid looking card. So I know it doesn't get a ton of links, but looks pretty solid. And as well as the Jung Wu Young. This is a pretty decent looking card as well, in my opinion. Four-star, four-star, high agility, high balance, really high acceleration. So level 15 has some interesting options. Even the midfielders doesn't look too terrible. Tello in the Serie A, I believe. That doesn't look too bad. And then level 30 is something that a lot of people, I think, were just expecting more from. And I think I'm right here with you guys, expecting a little bit more from a level 30 player. Now, thinking about it, you're gonna be having to wait not quite a month, almost like 20 days or so to get this card, to get enough XP to even get there if you're grinding really hard.  But in a month's time, we're gonna be past footmists, we're gonna be in the middle of footmists and almost a team of the year. So you're gonna be looking for some high level cards from these story rewards. And I just don't think that these storyline players are that good. I think they're just kind of sub par in my opinion for what they actually could have been. So that's kind of my thoughts. And I feel like that's kind of the community's thoughts as well on the actual objective cards and the icons that came out today. Now let's talk about the market a little bit more and what these SBCs mean, right? So new icon SBCs like this and what happened to SBC fodder today, right? A lot of people had invested in cards like, again, Harry Kane who we were looking at was like 28,000 coins today or yesterday. What is Harry Kane right now? Definitely lower. A lot of these cards did drop on the market. I believe the 87s, yeah, 25,000 coins. So these guys dropped about 3K for the 88 rated cards. They were about 28K at now at 25. 87s are now like, you know, 18, 19K. 89s are like the mid 30s, 35. 86s are down at 1,000 coins or two. So the SBC fodder did drop a little bit today but here's kind of my thoughts on this. Since it is down a little bit, that means people panic sold it, right? Because we didn't have any pack supply today. So SBC dropping, SBC fodder that was dropping today was purely dropping because of people that were selling it that invested in it, right? So now that we have these SBCs, we have a lot of SBCs that are actually in the SBC section right now, in squads that people can do or player SBCs people can do. What that is gonna cause is if we continue to not get tradable supply, because who's opening packs right now, right? Not a lot of people are opening packs at the moment because there's no special cards that are in packs. Road to the final is over, there's none of that going on. So what that's gonna mean is there's not really any supply unless we're getting a pack supply SBC for content. So since this fodder was sold off if there's no supply but there's still a little bit of demand out there for the Sun SBC, for Bomba, for Kedira, for the Icon SBCs, you might start to see SBC fodder trickle upwards throughout this next week if we don't get any tradable pack supply in the near future, just because there's new stuff that is out in the SBC section, there's not really much else to do on this game. So people are gonna start completing SBCs in my opinion. So you might see the SBC cards rise a little bit this week, not a ton, but maybe a little bit. And then again, just the whole point with, what I talked about in yesterday's video with scenario number one, with the market rising if we didn't get good content. There was a lot of stuff that did rise on the market today. There was panic selling earlier in the morning. I'm gonna show you guys my transfers right now. I got a lucky lazy sale on this Bruno Fernandez at 370 but I was watching this Bruno Fernandez card today at around 320,000 coins right before the content dropped. I bought three of them at about 320,000 coins and I'm selling them now. I think he's going for now like in the 350s, 360 range. There was a lot of opportunity today to buy up icons that got really cheap or out of pack special cards. I bought a Firmino that I flipped as well. I think I have a Renato Sanchez back here that I got at 240. I'm gonna go check that card really fast. So there was a nice rise on the market tonight. Icons rose, out of packs, informs rose, even meta golds rose up a decent amount too. And this is gonna be another opportunity where I think we are gonna see a weekly sell out this weekend. Yeah, it looks like Renato maybe peaked like an hour or so ago because he was about 265. Now he's down a couple of Ks. So I think that just a couple hours ago what we saw with the market and that buy up after the Friday lackluster content was probably the highest point the market is gonna see. Maybe it rises up a little bit more this morning. You could see a little bit of that. I don't think you'd see a lot of it though. I'm gonna re-list this for 263. See if I get a little lazy or something on that. And then I'm also doing some tech avion right now with Gabriel Zezu. Again though, I think that's why we saw the market rise up today because the content was lackluster and we did see panic selling this morning. And when you see panic selling and the content is not good people just go and buy those cards back, especially on some of the icons today.  So again, I do wanna talk about icon SPC's a little bit more just for a second. And this is just on my mind and I wanna kinda talk about it because this is kind of the way that I feel like EA is going this year with some of their SPC's, with icon SPC's and with the league SPC's. Now it used to be league SPC's were never, they never had a time limit on them. That you put them out and they'd be out in the game for the rest of the year. And same with icons. But now we have icon SPC's with timers on them. And what I feel like EA is doing with this, this is not new, but they're really kind of taking it to another level this year. Is they put it like an end date on it, right?  Cause a lot of this stuff you might have just kept here in the icon section until later in the year and maybe you would have done it during a team of the season. Or it's like, boom, that SPC is out, it's available to do. But what they're doing with these league SPC's and with the icon SPC's is, they're gonna have like, you had to stay on your toes because now you're thinking, okay, the league one Uber Eats SPC is going away in 29 days. And once they add like player rewards to this, like that's really gonna make you think, hey, I have to do this SPC inside of the time period. And at this stage of the game to get that player or else it's gonna go away. So they like creating that sort of like fear of missing out factor with SPC's because that puts people, that rushes people a little bit, not saying that 29 days is like, not a long time. Like 29 days is a long time. But putting a timer on this stuff makes people think about it more. And they're like, hey, this is going away. I have to do it before it goes away or I have to decide. And when they rush people like that, I think that they're realizing that that makes more people do these SPC's. And that's why they're operating the league SPC's like this and the icon SPC's like this. So just analyzing it again from my end, but I feel like that's why it's gonna look like this. I don't know where we're gonna get the next set of icons. 29 days, I would hope that we're getting more icon SPC's before that. But it's gonna be really interesting to see if they drop them only on Fridays, if they drop them on random days of the week. So that's gonna be another aspect of market movements that we're gonna have to really kind of keep in mind in the near future. And that's really what we're gonna have to keep an eye on. So again, we just got a sale. Tell me what's sold, man. What's sold? Bruno Fernandez at 357, we move. Let's go, man. I'll take the cash there. There was a lot of stuff that really rose up a lot today. If you are invested in stuff or if you have your Weekend League team, I mean, I think you have a little bit more time to get out of those cards this morning. But until throughout the day, as we go throughout the day today on Saturday, I do think you are gonna see panic selling on some stuff. I don't really feel like EA is gonna drop big content today. They would make the market get panic sold anymore. But I do feel like, again, as we've mentioned, that some of this Weekend League sell-off is gonna be the buy time for a lot of these cards that are on the market that are either Europa League cards or Champions League cards that you wanna buy as an investment for the games coming up this next week or if you wanna buy anything for your team from the Black Friday Investments video that I made last week. This is gonna be around that time frame where you're gonna start to see these cards falling off and especially on the out-of-pack specials. Keep an eye on those cards this Weekend because a lot of the graphs that we looked at last year, a lot of these cards that hit their lowest. Now, I've got like claustramen, right? Let's just do an example here. This guy's 400,000 coins right now. He was 320K last week, right when he went out of packs. Does this guy go all the way back down to 320? I doubt it. I highly doubt it. I don't think there's gonna be that much panic selling unless EA dropped some big-time SBC this Weekend or big-time content. But I would expect to see a lot of these cards drop off maybe like 10 to 20%. Maybe some cards dropping off 30%.  You know, this is one of my favorite informs to trade with. I bought one today at 207 and I sold it literally an hour later for 230. I don't know where he's at right now. He's higher. I could have sold him for a little bit more. So he's in the 230s right now. But this card is just so rare. It's a Premier League inform. It's Formino, Liverpool, Brazilian, Great Links. Just look out for some of these cards on the panic selling this Weekend. If you wanna make that investment on the out-of-packs cards, either for your team or just as a Black Friday investment that should rise after Black Friday comes out, that would be something that I would really start to look into with Weekendly sell off today. And of course, if there's any SBCs that you wanna do, I really don't think I would say like it's time to stock up on SBC fodder. Wow, I guess I'm cashing out my Bruno's right now. I must have listed them too low. But sometime this weekend, if we do see like fodder right now is kind of cheaper, if we see it a option or a point of entry, wait, what dude? Yo, I just listed these for like 10K to cheap, man. Oh my gosh, man. Just screwed myself out of 10K. Anyways, if we get packed supply SBCs today on Saturday or on Sunday, SBC fodder is gonna be something that we will have to look at as a possible, maybe club stock, right? I don't like investing in it, but a club stock, chucking some of those cards in the club, that might be a viable option for this weekend. So again, kind of a slow day on foot. I'll be completely honest. The market rose, all right? It's gonna drop after this weekend. A lot more people are gonna get worried about Black Friday unless we get some sort of big content that EA takes our mind off of that in the next couple of days. So hopefully you guys made some coins today on the panic selling that we did talk about, looking for this morning on out of packs cards and icons.  So if you enjoyed this video, smash the thumbs up on it, comment down below if you have any questions and subscribe to the channel for new. It's been Nate The Foot Accountant. Catch you guys later. Peace out.


Wearable technology has become increasingly popular in recent years, with applications ranging from fitness tracking to prosthetics. However, there is currently no standardized methodology for evaluating the usability of such systems. To address this issue, we propose a five-step approach for developing a protocol for measuring the usability of wearable systems. First, the target users must be defined, along with the tasks they will perform while using the system. Next, a task analysis is conducted to identify the parameters to be measured and the methodology used to collect data. Then, a protocol is created which includes the preparation of questionnaires or other measurement tools. Finally, the experiment is executed and the collected data analyzed and reported. By following this protocol, researchers, developers, and users can better understand how to improve the deployment of wearable systems and increase the quality of life. This article was authored by Giuseppe Andreoni.


Hi everyone, Joe for Jazby's Case Breaks.com coming at you with 2022 Topps Museum Collection Baseball. Pick your team number eight. A lot of awesome stuff in here. Second half of the case. Remember I marked all those number eight so we know they're from the same case. Big thanks to this group. Thanks to the people who bought their team straight up. Not too many of you, but I appreciate it. We might have been able to do this entire case. There's Matthew with Last Bot Mojo Cardinals. We've been able to do this entire case. Random number blocks out. Might have to consider that. Next time we get some museum collection going. Alright, there are the results of the random number block right there. So it's a serial number break for that big group of teams right over here. We did that randomizer in a separate video. Did I upload that video? I did. If you want to see the randomizer for that, we'll do that. We'll keep this to my left. I'm sure that'll be a big stack right there. At the end of the break, we'll randomize all these names here. And the name on top will get all the non-numbered base cards for that big group of teams too. That'll be a big stack of cards, I would imagine. Alright, thanks everyone. We've got a little Brewer's at Cardinals on in the background. Al Rapuhol struck out. We'll be looking forward to his next at bat, seeing if he can maybe make some magic happen. What's he at now? 6-9-7? Aaron Judge hit two homers yesterday. And I think that game is in progress. And they're up 3-0. Aaron Judge won for 2, but no, no home run. This feels like a book. It is a book. Good luck everybody. Book, book, book. There's an Odeal Crews rookie card, Eloy Jimenez to 150. Eloy Jimenez, Joe Christian, one of the few people buying their teams straight up. Thank you. Pirates are a number block team, so this is part of the non-numbered base card group. So one person on that number block list has to my left. We'll get that. Yeah, Cardinals have been around. I think they're one of the more original MLB teams. They must have been around. Oh, age average? I don't know actually. Right, and then Pools is on that team. But they got some youngsters though too, because they got Dylan Carlson and Moot Bar and stuff like that. We've got Jose Abreu, two-color, dual relic, and autographed. Joe Christian picking up the White Sox straight up. Yeah, where do the Cardinals sit, ladies and gentlemen, on average age? 133 out of 199. So Jason was wondering. Now I'm curious too, where are they at at average age? Behind Otani is Austin Hayes, 35 out of 35, two-color patch for the Orioles. And that goes to Orioles Baltimore 5. That's going to be for Travis with number 5. Behind the sketch reproduction is Josh Hader, quad relic. 4 out of 99 for the Brewers. Milwaukee's a number block team. Milwaukee 4 is for the X-Line. So are they kind of in the middle, Oliver saying? Very young if you take out Yachty, Albert, and Wayno. All right, so the Atelier autographed book card. Good luck, everybody. It's going to be Cool Whit Merrifield. Man, these cards look really cool. I like the big stadium look there. The Golden Godograph is sharp. Whit Merrifield looks like a giant standing on the edge of the stadium. 4 out of 25. Royals are a number block team. Royals 4 for the X-Line. Slider box for this, but we'll find one when we're done with the break. Next up. Matt says they're the 10th youngest. Oliver saying 21st. 21st oldest, 21st youngest. Depending on how you're reading those numbers. Their average age is 28.42 years. Yeah, Gila, that is a good-looking book. I love those Atelier autographs. All right, next up. Ooh, good question. Who is the oldest team? Who is the oldest team in baseball? I say it's... No, not the Cubs. Can you give us the average age of the oldest team? There's Reese Hoskins to 99. So the A. Yankees. Are the Yankees the oldest team? There's Reese Hoskins, 17 out of 99. And your hits. There's Buster Posey, 32 out of 99. Yankees are second. That was close. Reds are 14. Yeah, Reds have a... Reds are fielding a pretty young team. There's Giants, Chris Walker, with the Giants straight up. Metz are the oldest team. I was in the vicinity. There's Matt Olson, dual relic and autograph. 56 out of 199. Dodges have to be kind of in the middle? Middle-ish? Oh, sorry. Matt Olson, Braves is the number block team. And that goes to Atlanta 6. And that will be for Gary in the number 6. And we've got Amaris... Aramis Ramirez, that is. 86 out of 299. Chicago Cubs 6 is for Gary. And there's Ken Griffey Jr., 20 out of 25. That's a cool patch. Seattle? Seattle's the number block team. So I'm going to go to Seattle 0. And that is for the X-Line, number 0. Fifth oldest. Alright, next box. Are the oldest teams the best teams? I don't have the list in front of me, but you guys do. Because you would guess that the younger teams are probably the more inexperienced, i.e. not good teams. I'll bet the Braves are pretty young, but it's pretty good. It might be one of those... Braves might be one of those young teams that are really good. Blue Jays too, maybe? Braves, perhaps? Oldest teams spend the most. That makes sense. Oh, Braves are right behind the Dodgers in the 6. Interesting. I suppose that does make sense. They're locking in more guys in the primes of their careers. Late 20s. Alright, behind Ricky Henderson, we've got... Bogsy, Wade Bogs, Raze Edition. Triple Relic and Autograph. Everyone's on a sneak in of Raze Edition of this guy. 223 out of 275, so that will go to Raze 3. Tampa Bay 3 is the X-Line. There's Aaron Judge, 54 out of 75. Is that his home run range? Could he end up with 75? That would be a... That would be ridiculous if he ended up with 75. Yeah, Teddy's a big Bogs guy. Always selling in Philadelphia. He has a great Bogs episode too. Yankees, our number block team. So Yankees 4 is going to be for the X-Line. Rex, we're talking about oldest average age on the team, not the oldest franchise. Peter Lanzo, 63 out of 150. And 23 out of 50, Mike Schmidt. Phillies. Phillies are our number block team. So that goes to Philadelphia 3. That'll be for the X-Line. And there's John Smoltz, 28 out of 50. Smoltz for the Braves. That's 28 out of 50. Atlanta 8 is for Brian Crouch. There you go. Halfway through this half-case break. Yeah, I mean, he's been getting a lot of hits. He has 40% of the number block. We'll hear his name a lot. Yeah, I actually did the same thing too, Rex. Because it was actually Jason. It was like, hey, are the Cardinals the oldest team? And I thought he meant franchise, like the history of their franchise. He's like, no, no, no, no, like their average age. Next box. Jeremy's saying Suzuki has autos and immaculate. Is that Seiya Suzuki or Ichiro Suzuki? Or both? There's Aaron Judge. 117 out of 150. And talk about betting on your Seiya Suzuki. About betting on yourself. All right, behind the Luis Robert sketch reproduction is Cody Belanger, 7 out of 10. Meaningful material. Dodgers 7. That's going to be for Brian Crouch. Got a quadra. Another Josh Hader. 52 out of 99. Milwaukee 2 will be for the X-Line. Another quadra like Francisco Lindore. 5 out of 75. Metropolitan's. So Metz 5 is going to be for Travis. And behind the boss is an Andrew Jones autograph. 14 out of 50. Braves Atlanta 4. The X-Line. All right, two boxes to go. Good luck, everyone. Yeah, that should be pretty cool. Diego. Diego's mentioning waiting for those father-son Drew Jones and Drew Jones dual auto carts to be made. Those will be pretty awesome. Rex is wondering if anybody likes Papa John. Saw a commercial for a new Papa's bull. Is all your favorite topic in a bull with no crust? Interesting. Yeah, if I'm going... Ooh, a redemption. That doesn't sound very... Yeah, it doesn't sound very... If I do go for a national chain pizza, I generally lean towards Papa John's, but I'm not intrigued by any of the other items outside of the bull. Oliver's wife likes the bull, but it's not a lot for the price. Interesting. So is it just a bowl of melted cheese and like pepperoni and like mushrooms or whatever other toppings like that? And like I guess mixed with some sauce, I guess? Oh, that's interesting. So sort of like a protein style pizza. All right, behind Juan Soto is a sketch reproduction. Am I missing a hit out of here? It's Tom Glavin, a piece of the relic of his, for his Mets gear, that is. It's going to be for seven. Brian Crouch with Mets seven. Here is Alex Gordon, 12 out of 75. Oh, that's the artist proof. That's what it is. Oh yeah, there it is. Bottom left right there. So that's part of that non-numbered group. The redemption, congratulations, you are due to receive a momentous material jumbo patch autograph copper parallel of... You should see the city right there. Pittsburgh, Philadelphia, Philadelphia, Zach Wheeler. Phillies are a number block team, so that goes to Phillies zero, the X line. Got randomized number zero. Good luck, finally. Matthew's like, come on, let's see a cardinal hit in the last box here. All right, yeah, upgrade that potato Rex. Upgrade that potato to a real phone. Maybe Christmas gift. Wander Franco rookie card, Cal Raleigh to 150. And Wander Franco will also be part of that non-numbered group. I should shoot a short where people in the 1800s using potatoes as phones, complete with maybe some old-timey language. There's Ian Hap, what's the Haps? Two color, dual relic, an autograph. Cubs are a number block team. And that'll be 332 out of 399. Cubs two, the X line. We've got a Shohei Otani quad relic 31 out of 99. Piece of his lumber in there as well. Angels are a number block team. So, Angels one will be Brian Crouch. All right, two more to go. Fingers crossed, everybody. We've got a Red Sox, big poppy, David Ortiz. 10 out of 25 for Jonathan Kent. New limited Hall of Famer. Was plaque at Cooperstown earlier this summer. A couple months ago. However you want to put it. Francisco Lindore reveals our final hit. Keston here us. 43 out of 75. Three pieces of his lumber. He's been working that lumber.  Milwaukee Brewers. 43 out of 75. Milwaukee Three is going to be for the X line. There you go, ladies and gentlemen. A nice break of museum collection in the books. Now, let's do a randomizer. Let's see who's going to get the non-numbered base cards for a fairly big group of teams right here. Let's go back to the number block list for that group of teams right here. New dice, new list. Let's roll it and randomize it. Three and a one four times. One, two, three and a one. Fourth and final time. Next line. What a break for you. The next line break, right? Names on top. You're going to get that biggest stack of non-numbered base cards for that big group of teams right there. I'm Joe for jaskiescasebreaks.com. Thanks for watching. Thanks for breaking with us. And I'll see you next time for the next one. Bye-bye.


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