The ultimate B2B conversion site hacks. Hey everybody, JR Fisher here. Thank you so much for watching this video.  I'll give you all the tricks, all the ways of doing it, and it'll be easy for you to do. Don't forget to subscribe if you don't mind. Hit that button down there. If it's red, click it, turn it gray. Don't forget to ring the bell. Turn on all bell notifications so you're notified each and every time I go live. So it's different, okay? It's different. It's different if you're marketing to individuals or if you're marketing to businesses because normally if it's a business, it's gonna require that they visit your site maybe several different times. It's gonna be necessary for them to have a longer sales cycle than a consumer who is visiting your site. So in this video, I wanna show you how you can optimize all that. The first thing we wanna look at, and I think it's often ignored, is click-through rate, click-through rate. You have to have certain pages that are gonna be optimized for business to business. And you wanna look at your click-through rate. And you wanna run an analysis. If you have any pages that have less than a 1% click-through rate, they need help. There's a problem there. There's a problem with your title tags, your descriptions, whatever it is, you've got some problems there you need to fix them. Now once you've fixed, let's say, the headlines and the descriptions and all that good stuff, your title tags, there's more to it than that. Are you actually selling the click? In other words, if they click, what are they gonna get out of it? What problem's gonna be solved? Are they gonna save money? Are they gonna save time? Think about that when you're writing your descriptions. And of course, after they've clicked through when they come to your page, are they converting? Are they converting? Are they doing what you want them to do? Are they opting in? Are they signing up for the webinar? Are they buying the product? Are they converting? If they're not converting, we've gotta figure out why. Now I think some of the tools that are out there are great. I think you can use a tool like Crazy Egg. You can use a tool like Hot Jar. These heat maps will show you where people are going on your website and what they're doing when they get there and this will enable you to fix these areas. Now I want you to think about this and I see this all the time. When you put a heat map on there, if they are not scrolling down very far on your page, so they only go maybe halfway down your page, and all of your CTAs, your call to action, are down in the bottom. That means they're never seeing them. So you may want to think about moving those to the top so that you can get more sales, more conversions, whatever it is you're going for. Also try to figure out what stage they're at. If most of your traffic is coming from short tail keywords, they're probably at the beginning stage. Those people who are coming on with the short tail keywords are just investigating, just learning what's out there. If it's longer tail keywords, they're further down the sales process and your pages have to address that. The next thing I'm gonna talk about is UX or user experience. What is the user experience for a business dealing with your business? Is it good, is it bad? Do they feel like they're being treated as a business or just another consumer? Because it is a different feel to them. I know on our website we have a separate page for people who want to actually sell our products, to be retailers of our products. And that addresses their needs and desires. It gives them links and stuff they can go to without having to weed through all the consumer stuff. Use Google Analytics to find out what search terms are actually bringing them to your site. And then once you figure out what those search terms are, do you have pages that address those problems? Do you have pages that address those issues that they're actually searching for or are they just landing on your site because the words are there? Are you really solving the problems that they're searching for? Look at what they're searching for, guys. Too often we just don't do that. Next thing I want you to do is look at the technical health of your site. How fast do your pages load? You know, most people are looking at stuff on mobile right now. You've got to have a responsive site. I mean, that's just a given right there.  Another thing I'll tell you is don't ask for more information than what you need. Sometimes I see some of the forms, the opt-in forms or the call-to-action forms and they want your name, first name, last name, email address, phone number, street address. They want all these things and let's face it, guys. If we haven't done business with this company before, we don't want to give up all that information. Sure, a name and an email is necessary and we get that, but I shouldn't have to give you my phone number or street address or anything like that. Now some of you may say, well, I'm using texting now, JR, so I love to get the phone numbers. Well, you can do that. You can put the phone number on the form but don't make it a required field, okay? That way, the people who don't mind giving up their phone number can do it and they have a way to do it and those people who do not want to give up their phone number are not required to do it. And the final thing is test everything. Oh my gosh, I can't count how many times I wrote a simple email and I knew I did everything right. I had all my links in there right, I had my picture in there right and all that and then I sent it to myself and tried clicking on stuff and then some of them didn't work because I had missed stuff. You will miss stuff guys, you need to test, test, test. You need to do A, B, test. You need to use some of the tools that are out there to actually help you test and optimize your site. You can use software like Google Optimize or Optimizely to help you figure out what areas need to be fixed on your site. I mean, gosh, there's so many things you can test on your site. You can test headlines, you can test your text in there, you can test your images in there, you can test colors in there, you can test your forms, you can test so many things, but you've got to constantly test to figure out what's gonna work better because a one or 2% increase in your site can amount to thousands or hundreds of thousands or millions of dollars on down the road just by simply testing. Now, there's certain stages you need to go through for your testing. The first one is of course the research. What can you learn from the data that you already have? What can you learn from your competitors out there? Now, the next thing is the hypothesis theory. And the hypothesis theory says, what things could I fix? What things could I do? What things could I do differently?   Okay, so number three is prioritize. Which ones are gonna give you the biggest bang for your buck right now?  And then number four, test. It's A-B test, okay? It's testing once again. We're not gonna get away from this testing, guys. I know all of you would like to make something, do something, write something one time and have it done and move on to the next thing. But it doesn't work that way. It doesn't work that way because you will get different results when you do things differently. That's a fact. If nothing else you got out of this video, I want you to think of this. You will get different results when you do things differently. We don't know which one is better. We never know which one is better. I send out emails all the time and I'll have a headline in there or a picture in there. I found out a lot of the emails I send out when I'm selling products do better without an image in the email. However, if I'm doing a live video and I'm trying to tell people to come watch my video, a picture of me in there works really well and people tend to click on that more. I wouldn't have known that if I hadn't tested. I wouldn't have known it guys. And if you don't have the software to test, you need to get good digital marketing software. The best one on the market. By far is Cartra, K-A-R-T-R-A. Save yourself some money though. Use my affiliate link below. You can click on that link and you don't have to buy anything. You don't have to give up your email. You can just watch a video on what it does. It will blow your mind. It does so much for you. It's such a low cost. That's why I recommend it. So check out Cartra. There's a free video link below on this video that's in the description down there. So I hope this helps you out. I hope you think about this B2B interaction a whole lot differently than you did before. And I know that if you implement these things, you're gonna get better results. And I wanna harp one more time on tests because I was just thinking about this and people say, well, geez, I don't wanna waste any time on test. Now, the only failed test is where you don't learn anything. Okay, and what do I mean by that? Well, let's say you did two headlines on an email or on a page or whatever it is or an opt-in form. You did two different ones and you wanted to see which one performed better than the other. And when you did the test, they were both exactly equal. Let's say you had 2,000 people go to the forum or 2,000 people open the email and you had the same exact click-through rate. You had the same exact opt-in rate. That can't happen. That's the only kind of failed test there is is when you do a test and there's no difference in the two. And that will never be the case. It'll never be the case. If you send it out to enough people, if you have enough people come to your page, if enough people see your opt-in, enough people see your call to action, you're gonna have a difference. Okay, so there are no failed tests unless you don't learn anything from it and you will always learn something from it because you always have a difference. So think of it that way and then you're gonna wanna test because you will get better results with one versus the other. And you don't know which one yet. That's why we call it a test. Thank you so much for watching this video. I hope it helped you out. If it did, share it with somebody. Let somebody else know about my videos. Let somebody else know about my channel. Our channel is starting to grow really good now. We're starting to get some traction. I've been at this for a number of years and a lot of people say, well, you've been at it so long but you don't have enough subscribers yet. I have enough, okay? Do I want more? Of course, but you know what? Whatever I get is what I get and I'm very thankful for that and I appreciate each and every one of you who do subscribe and if you haven't, oh my gosh, hit that subscribe button down there. Turn that button from red to gray. Don't forget to ring the bell. Turn all bell notifications so you're notified each and every single time I go live. Now, it will also tell you when I upload a video too but you won't get that notification if you don't turn on all bell notifications, okay? You need to do that. You also need to comment below. I wanna hear from you. I know you're a real human being. I know you exist. Put your comments below. Put your questions below. Put your problems below. Put your successes below. Put, you can say hello below if you want but put something below in the comment section. I would really appreciate it. Don't forget to give this video a thumbs up and guys, I really appreciate you so much and I'll see you in the next video.


Before we finish, let me provide you a short summary of the things that we have discussed. STM32L5 is a continuity of successful ultralow-power STM32 families like STM32L0, L1, L4 and L4+. Thanks to this fact, STM32L5 has multiple solutions which address all phases of ultralow-power applications. It has enough computational performance that can reduce time spent in active phase, and this is true especially because of the internal cache and low number of wait-states of the internal flash. It is also very power efficient, especially thanks to the internal SMPS. It has a wide variety of low-power modes that enable to fit any application needs. It is very fast in waking up from these low-power modes. And it also has a set of smart peripherals that can autonomously perform useful job without interactions of the cortex core. In consequence, we are confident that STM32L5 is best-in-class ultralow-power MCU family which is based on ARM Cortex M33 core. As a last note, I would like to share with you some additional resources. SGMicroelectronics published a number of application notes that are focusing on low-power and performance. We also offer a number of online courses like this one. If you are interested in these topics, we encourage you to have a look. Thank you for watching this video.


xpected to shape ties between great and middle power middle powers in the future thank you it depends who you think is great and who's middle and he's for us as a pet who wants to tackle that one i can start so you can take the most difficult parts of um so i think that we are so a lot of what we said in the past few days leaves seems to leave middle power or small power with no agency while your question clearly shows that these countries have agency even in the big power competition and we talked about this as a sort of conflict grounds rather than very important areas where they very important actors sorry that they can shape the world as as we see it and i think as europeans and i can reiterate i think the uk is part is part of europe we have a great role to play in proposing that alternative that you were mentioning of in proposing a system that is not necessarily within the conflict between china and the united states in trying to uphold at least a backbone of international rule-based system a lot of these countries want rules that you know can protect them against this situation of competition between big powers what i'm really afraid of is that we've been trying for a few years and failing dramatically so my fear is that there's a little also a little bit of a tiredness in in in these countries about the the alternative that we can propose and therefore our next move shouldn't be a grand plan such as the european you know global gateway or anything like that should really be something where you sit at the table and you try to understand how we can come to a better solution for all of us i suppose that comes down to you how much room there really is for countries that aren't america or china to be autonomous yeah i mean i think that that's a pretty profound question for the european union not just for any medium-sized power like the united kingdom and a lot of what president mac ones had to say for quite some time now is premised on the the notion that unless the european union reinvents itself that it's going to be irrelevant as a power in a world dominated by american chinese rivalry i mean i think it's certainly true that certain medium-sized powers have shown some autonomy in recent years i think it's easier for the commodity exporters so south arabia and iran but not only those but i think that they're the two clear examples i think the real test case in a way though is going to be south korea and because south korea obviously is trying to hedge on the security side with the us and on the economic side with china it's been willing thus far to stand up to the us at least a little bit over the semiconductor issue but what happens if relations between us and china in the pacific deteriorate further to the point where we might where we could be talking about a war over taiwan and then i think the choices for a country like a state like south korea become much much harder um that there wouldn't be i think much room for like optimism about not being able to go one way or the other at that point let's let's try over this side um everyone seems to be sitting over there asking questions uh yeah we've got a couple of three coming from there so let's start at the back with robert sorry to ask a question again um something that hasn't come up at all where does rapidly aging in developed societies end up on your scale of risk where the problems for instance are becoming acute say in the uk and in italy because uniquely they have a public health system of free service at the point of delivery which seems to be absolutely unsustainable and you are getting greater morbidity descending the age scale in other words people that would have chronic diseases in their 60s they're now in their 50s and 40s i rest my case but i think it's part of the resilience picture is it i mean you could add japan to that i imagine demographics i think you're okay um so where does it come in the risk register i mean it gets so hard because there are so many um i i see it as one of the kind of chronic risks that we face rather than the acute risks and the chronic risks tend to get a lot less attention than the acute risk because then there's not something going bang and everyone's not running around chasing a problem um so i again i i don't know the answer um i think having conversations and i and i don't know whether these conversations are taking place but stepping through what does it actually mean so how does this problem manifest how do we what can we do to it also feeds into migration of course doesn't it yeah absolutely and geopolitically it feeds into different powers having different rising or declining um power because of their demographics um so there's a kind of how do you deal with it in your own nation and then there's a how does that affect the balance of power question no it absolutely if it it's a it's a fiscal risk and in the world in which we live of higher interest rates i want to call them high interest rates by historical standards but not the world of the the 2010s then having ever growing fiscal commitments that you can't necessarily really do anything um about becomes a risk to financial market stability becomes a well it becomes a it can even become a risk to a government's entire existence as Liz trust you know like found out about found financial um markets and then when you combine you know like aging societies and the pressure on their health service with six societies uh are people dropping out of the the labor force because they're not well enough to work any longer there you've got the explanation of at least some part I think of Britain's economic problems over the um last year or so and then as you say Adam that opens up the migration question again in what we know is politically very difficult conditions where discussing discussing more people migrating to Britain uh is so it isn't just that it's an economic risk it quickly becomes a political risk too because as we know migration issues have got the potential to destabilize democracies as we saw over the last decade ring demographic decline I think also were an overlooked factor in the Soviet Union Russia's decline as well but yeah I'm also thinking of conscription countries with national conscription who's going to wear uniforms and and fight and who will be in the research that's another another area that comes to mind right lady there yeah thank you marina barats from the pinsker center and so the conversation touched upon the economic risk that the chinese belt and road initiative poses via um lending conditions and some countries defaulting on the debt so I want to ask whether the bri poses a security risk to the west and to nature if you will and um what can we do and what should be done to counteract it thank you the answer is yes but that is just because the bri it can be anything it has been double it has a double not with the figure of cgp and for a long time it was basically china's foreign policy and any investment that china was making in foreign policy um it is a security risk if we think about investments for the technology transfer if we think about investment in critical national infrastructures and so on and so forth it can also be a security risk if you think about involvement in third countries also in these same infrastructures and in the road that these countries have in the supply chain that we need for our own commodities so it is indeed a security risk I think a lot has already been done if we think about the adoption of investment investment screening mechanisms based on national security concerns or if you think about what you mentioned now nato has actually the whole resilience um I don't think it's I don't know if it's a working group or a unit but anyhow they work on resilience which is important and they talk with these issues okay question there question there then it'll probably be our time up but we'll go as quick as we can thank you jeff sherry miski director of policy for carlson michael rogers one of the things that hasn't been discussed and quite possibly be to borrow a gop metaphor the elephant in the room is short term and medium term political instability in united states we're seeing president trump is already a candidate potentially 2024 and then shaping it through 2028 how is that affecting the calculus and hedging in your view for dealing with some of these issues when while there has been presidential transitions every four years now it is a element of unpredictability unpredictability committee instability at the same time okay we've got nasantis announcing his candidacy tonight well I think it's it's very much a factor in relation to calculations in Europe about rush's wall because under any circumstances in which trump were to return to the presidency then the degree of american commitment to ukraine would obviously very much be on the table and that we couldn't expect I think a trump presidency to support ukraine in the way in which biden even if we take into account the amount of pressure within the foreign security establishment that was put on trump in his attempts to withdraw from Syria where twice effectively he tried to withdraw and was pulled back I think it would be a lot harder to constrain him about ukraine particularly because ukraine would have been I think in any scenario in which trump won won an anti-wall sentiment would be part of that I think the place where you might have expected a bit more hedging we're not really seeing I think goes back to the Saudi question because in the respite that the Saudis had from their predicament was really the trump presidency remember that the first place that trump went when he became elected was to to react I don't think that they're I don't see that they're actually hedging this and thinking okay things we'll get better for as if we just wait out a year until biden's out of the the the white house they seem to have made their their move and saying that no our future is going to have to be in this complicated russia china iran space and that hi uh masters in national security in kings college london there's been a lot of talk about strategic competition what are the avenues of cooperation between the united states and china and how do you bring about managed strategic competition with left and right limits and actionable plans for the future because that's the question polio i did obviously you're dealing with with a lot of global information i mean to what extent is is china a partner rather than an opponent thinking i mean so for in palantir we don't work at all with china but in terms of sort of strategic competition and how do you have those conversations i i'm going to get a really strange angle but a um we talk a lot about strategic advantage um which means advantage over someone else and we had some science fiction writers come and talk to us and they they sort of started talking about why do you what is this advantage why do you have to beat someone and i think there are places where you can think about the world in a different way and think about the world around where you can cooperate and i know that there's parts of that that feel naive but i also feel quite strongly that um if we want the world to remain as peaceful as possible you do need to be able to hold those thoughts at the same time so i think there are definitely areas where you can have cooperative discussion um as as governments um in areas like climate change and i think trying to find those is a way of keeping channels open i i think also that it's important to have a long long ish time horizon for this it seems to me that there is a lot of difficulty in getting towards the many of those formats at the moment but that at the more junior levels uh also in in the chinese government there is interest but it will take time to lay the groundwork for for those cultures also to to evolve upwards in the system okay i want to end on the notes of optimism because we've listed a great many risks facing the world i just for final thoughts from each of you i would like you possible to come up with not necessarily a quick fix but something that you think can deal or mitigate the threat that these risks pose oh dear um well i think if i were to find uh one area of optimism it is that change is certainly possible in terms of the popular perception of threats and risks if you look at sweden and finland opinions regarding nato membership transformed and i think that a lot of the time we're looking at uh long-term processes and things take time etc but things can also change very quickly and i think that makes me hopeful molly um i kind of would say this wouldn't i but i think the opportunities from the democratization of data the ability for people to be able to share and understand what is going on in the world and know know that which is knowable at any time in any place i think is is hugely powerful and it's hugely powerful in pulling um countries and people together how do you do that i mean who owns that data you see that's that's the problem isn't it so there's there are i mean governments own data or individuals own data there are huge amounts of data everywhere that um can be pulled together and can be used in ways that that haven't been used previously um no but i mean some people see it's a great threat that governments in china for example yeah yeah so so absolutely yes you need to put your kind of your privacy constraints around that and your governance around that and that is is very very important um of the ultimate importance but the fact that it enables you to be able to understand and make decisions based on actual evidence rather than solely judgment i think is incredibly important and jessica i've built on that i think the better way to manage risk is to make a proper risk assessment and that has to take into account what is happening in your home country and your relationship with every and each other partner you have and in that case big data are a big help and i don't think anybody has been doing the homework properly using using a methodology and replicating it and without that all of these conversations are sort of like a nice but they're not really proposing actionable solutions to make us more resilient and manage these risks well i think the world absolutely depends of own everyone's future depends upon technological innovation there is no successful energy transition without technological innovation particularly um solving the problems um of the storage of electricity over periods of months and we're living in a world in which technological competition over the energy transition is taking place quite obviously between the united states and china and the european union and to some extent the uk are trying to catch up um but that competition although that competition has got the capacity to be destructive that competition is also got the capacity to be creative in terms of getting to the point where somebody somewhere actually succeeds at doing the technological things that are necessary and that point is for everybody's benefit now we still might have to accept with where the geopolitical fallout of that is like who wins this technological competition but we are all still the beneficiaries of it because the energy transition is essential and the energy transition depends on technological success hey wife no to optimism thank you all very much ladies and gentlemen final session of course this afternoon there are some refreshments up on the eighth floor there's also the panel chaired by professor john bue on the security situation debra hains my colleague will be here later on this afternoon then finally two very important events there is going to be the interview or the conversation with the current chief of the defense staff uh tony radican so uh please stay on for those


So, welcome to today and this was I guess something I wanted to kind of talk about as the markets have been acting in I guess the short term a bit strangely, right? We know fundamentally where we want to trade and which currencies we want to kind of buy and sell but price action has been a bit like I said acting a bit a bit strangely now. My general overview of how the market works and this is just from my perspective. I'm not saying this is the be all and the end all, this isn't the rule, right? But this is what makes sense to me through my years of trading and research and speaking to smart way smarter people than myself, do you know what I mean? Over the years. And it really kind of should give you a perspective of how the market works because we all have different narratives out there as to how the market does work. I'm not saying that none of those narratives are true and mine is the only one that is true. No, not at all. Everyone has their own way of trading the market but this is just my perspective and hopefully it gives you a bit of clarity when in trades and your expectation of the market because that's one of the things that we really have to manage is our expectations. It's difficult trying to force your expectations or our expectations on a market that doesn't care about what our expectation is. It's all about their expectations because the financial markets are run by the banks. Simple and that's it at the end of the day. It's run by the banks, the financial institutions, the funds, etc. We're just partaking in their market. And in fact, being used, we're being seduced into the game, into their game. And sometimes we make money, sometimes we don't. But this is my overview, so my perspective. So first things first, a short-term price action is generally random. We have to accept this fact and I'll explain why in the following. So short-term price action is generally random and medium long-term price action is less random or more predictable. And not to necessarily just look at price solely because price is driven by a few things. So price I guess is driven by for us and the banks and the banks main focus when thinking about where to put price and push price in the medium to long-term is driven by really three main things, right? There's risk sentiment is one of them. Of course, we know risk on and risk off, safe haven flows. But barring that, the financial institution's focus is one value. Is something expensive? Is something cheap? Is something around fair value? Can I make money in the future if I buy now or if I sell now? If I go long now, I'll go short now. It's all about deriving value. Should I even get into or even choose this currency pair or this asset to trade? Is there an opportunity here to make money, right? But it first comes with deriving value. Is something undervalued? Is something a bargain? Yeah? That's the banks focus, yeah? How to make money value, yeah? And that is obviously that drives demand and supply, right? Because if the banks and financial institutions think that something is a bargain, then they're going to, you know, that's going to create demand, right? And the supply equation is going to be an imbalance in demand and supply. Yeah? The next thing, right, is liquidity and slippage. So this is the accumulation and distribution phase of the market, right? And how many people have not gone through the stop-punt course yet? So if you haven't gone through the stop-punt course, let me know. Because if you have, then I don't necessarily have to go through as much detail. But if you haven't gone through it, let me know. Have you gone through it? Gigi, you haven't gone through it yet? Yeah, no problem. There's no problem. If you haven't either. So that's all right. So you'll probably understand this. And even if you've watched it and you don't understand it, I'll clarify, right? So the bank's focus is about liquidity and slippage. So what is liquidity? Liquidity is really the ability for transactions to really kind of be, to kind of take place readily, right? So what I mean by that is when you have a liquid market, you have lots of buyers and lots of sellers. Yeah, it's just as simple as that. Lots of buyers and lots of sellers. When you have an illiquid market, yeah, you don't really have many buyers and sellers in that market. Yeah, so the problem with having an illiquid market is, let's say for example, you want to sell some property, right? You want as many buyers in that market so that you have a choice and you can get rid of your property, you get lots of offers and it's easier to get rid of your property, right? To sell your property to a willing buyer, right? But if you have an illiquid market, let's say you're selling your house and you only have one buyer that comes in and that's like, well, no one else is buying property at the moment. I'm the only person on earth who's buying property at the moment. You want to sell your property for, I don't know, a million pound, right? And they're like, well, I think it's worth 500,000. That's an illiquid market, right? If you're forced to sell at a price that you don't necessarily want to sell it or you're not going to sell it at all, right? So an illiquid market and a liquid market, right? And the key for banks in the forex world, yeah, we're focusing on forex, is buying and selling. They need liquidity, yeah? They need liquidity in order for them to buy, is it right? So if, for example, you have, yeah, let's say, for example, I have one billion. Can you guys see my, my, um, uh, pencil, by the way? Can you guys see that? Yeah, brilliant. Yeah. And again, this is in the stop hunt course, but just to go over it. Yeah. Is that, let's say, for example, I have one billion pounds worth of, I want to buy, you know, pound dollar, for example, right? GU, right? And I want to buy at, what's the current price? I think it's something like maybe 138, something like that. Somewhere around that price. Haven't looked at that chart today, but somewhere around maybe the 138 level, right? And I think in the future that prices should be worth 140, let's say, for example, 142. Yeah. Because fundamentally, let's say, for example, and I don't necessarily degrade it, but let's just say, for example, the pound are hiking rates and the dollar is cutting rates, right? That's what we're looking at. Yeah. And you think that right now, as prices are, where this is going to be an absolute bargain. Now, I have one billion dollars worth of, that I want to put into the market, yeah? Now, first things first, if there's not, yeah, one billion sellers, so remember, I want to be a buyer, right? I'm a buyer, right? So I need sales, yeah? I need sellers, yeah? I need sellers to fill my buy orders. Now, if there's not one billion pounds worth, yeah, of orders, yeah? Enough for me to fill my order at this area here, yeah? Remember, orders are scattered all over the place, right? There's orders all around here, yeah? Sellers, there's lots of sell orders everywhere in the market, yeah? It's going to be, I'm going to suffer from what's known as slippage. So there's not enough sell orders. And let's say, for example, I can fill maybe 100 million at 138. I can fill another maybe 100 million at 138.50, yeah? Then 139, yeah? Then 140, then 141, right? By the time there's enough sell orders to fill my one billion order, for example, and I'm buying maybe 100 million here, 200 million there, 300 million there, because there's not enough liquidity for me to buy at the price I want to buy, which is this. There's not enough, there's not $1 billion worth or 1 billion pounds worth of sell orders. This is what's known as slippage, yeah? This is what's known as slippage, because I don't want to buy. I don't want to buy everything and $1 billion of 1 billion pounds worth of orders, and at disadvantageous prices. I want to buy it as cheap within this 138 range as possible, yeah? That's what I'm looking to do. I do not want to get filled somewhere up here, yeah? And bearing in mind, it's not just me that's seeing this information, is it? It's not just me, yeah? Not the only one on the planet that does, you know, that derives fundamental analysis, right? It is 138, Ken. Okay, brilliant. I was actually spot on. It's lots of other traders. There's traders that are bigger than me, and there are traders that are smaller than me, right? But everyone's got an interest. All the financial markets and institutions have all got an interest of filling their orders. So you've got, you know, I might want to fill 1 billion. There might be someone who wants to fill 10 billion. Some people might want to only fill 1 million pounds worth of orders, because they understand the longer term forecasts of what should happen fundamentally and where value potentially is. So there needs to be enough sell orders to facilitate all of the buying that the financial institutions want to do, yeah? Now, it doesn't... Now, this is what, you know, accumulation, the accumulation phase, and distribution works in the same way, right? If I want to sell, if I've made money, right? I managed to fill all my orders at an advantageous price, yeah? And then I feel that this is, you know, this is price discovery, and then I want to start to sell, yeah? If there's not enough people buying, if there's not enough orders to fill my sell orders, yeah? So I want to sell, there needs to be enough buyers to facilitate that, yeah? Then I have to scale out. So I have to scale in and breaking down my 1 billion, you know, pound orders, yeah, in this area here, right? Doing 100 million here, 50 million there, et cetera. And then I've got to do the same thing in and around this price, yeah? The reason why they do that and they break down the orders, you have to break down your orders and you can't, you know, just press, all right, one button to say, all right, I'm going to buy a billion pounds right now.  And B, by the time it does get filled, right, it tips off the market, right? They will tip off the market, because if one person, if one institution is literally trying to place a massive order beyond what is the norm, for example, then that's going to tip off the market. And you're in the world of algorithms as well, right? So you're in the world of algorithms all competing with each other to find the best prices. So there's no one institution can just, you know, place an order and gobble up all the orders, right? It's got to be, you know, lots of different banks. They've got lots of different technologies. And also as well, there's got to be enough liquidity to provide, you know, the orders, right? So we understand the accumulation and distribution phase. And if you understand that, you understand that this can also take time, right? So this is price and this is time, yeah? As a bank, as a bank and as a financial institution, yes, time, I am concerned about time, but not in the way that the average retail day trader is concerned about time, right? Markets generally are so forward-thinking, yeah? And they've got so much money to basically place in the markets, I guess, and fill their orders, yeah? They're thinking, and we know this for a fact, yeah? They're thinking years in advance, right? So currently, today's what? The 16th of July, 2021, yeah? They're already thinking, forward-thinking, about who is hiking interest rates into 2022, yeah? Right? And 2023 and 2024, correct? Right? Everything we're looking at is all to do in the fundamental analysis is who's hiking rates first? Who's likely to taper and who's likely on the course to raise rates and the earliest date we're looking at is next year 2022. So if we're halfway through the year now, at least maybe six months to a year's time, yeah? That's what the financial institutions are looking at, yeah? At the earliest. Who's the first? Who's the second? Who's the third, et cetera? Who's going to be the last who's lagging behind? All right? So when it comes to time, the financial institutions, by the way, they've been doing this not just, for example, you know, today being July the 16th, 2021, they've been looking at this from early this year, yeah? Anyone who's been with me for any amount of time, I know Ken has, I know Lawrence has, what have we been discussing, right? You can vouch for this. They've been talking about interest rate hikes tapering, everyone getting back to normal GDP, et cetera. They've been thinking about these, this having this forecast, right? For when people are going to, or I say people, but when the central banks are going to high crates, and what's going to give a currency potential value from, you know, from six months ago, from last year in fact. So point I'm trying to make is this, is from a time perspective, yeah, from a time perspective, the banks have to, because they've a trading such big size, they have to, and there's lots of them, trying to all do pretty much the same thing, yeah? They're all trying to buy because they see what the central banks are doing. They have to accumulate. Now that accumulation, right? That accumulation might be, for example, a 200, 300 pit range. Yeah, it might be a 400 pit range, but it's a range nonetheless. They have a range with which they need to accumulate, yeah? And seduce sellers, yeah, to take the other side of their buy trades. Now how they do this, and this is the reason why I get short-term price action is generally a bit more random, is because, and it has to be, because the banks, yeah, and market makers, I know market makers is a bit of a buzzword at the moment, not too many people online really and truly understand market makers, and if you do want to find out about market makers, I can speak to you about that afterwards and give you really the source from my mentor Mark Chapman. But banks and market makers, right, use our lack of knowledge and discipline, right, and impatience and expectations and false expectations against us, right?   And it's us, it's the retail trader, the retail trader. Why is that? Okay, so banks and financial institutions are market makers, it's the job of the banks and obviously to make money as well as market makers, right? They have to make money as well, some way, shape or form, but it's the day-to-day, week-to-week, month-to-month job for the market makers to provide a market for the institutions. So if the financial institutions want to buy, for example, the market makers, right, are provided, you know, the liquidity and make the market for the financial institutions and banks, yeah? So the banks, you know, want to do a lot of buying, the market maker, right, has to literally swallow the other side of it, yeah? They have to, they have to take the other side. It's their job to take the other side of the financial institutions, right? But does that mean that market makers lose money? Because if the banks are making money, yeah, not saying every day, every week, every month is not like that, but generally if the banks make money, yeah, then, hold on, the logic would go that the market makers must lose money, right? And who wants to be a market maker if you've got to take the other side of the banks, right? I'm here to tell you, yeah, that market makers do not lose money, right? They don't lose money in a sense that it wouldn't be viable for anybody to take the other side of the banks. So in fact, market makers do make money, right? They do make money. So you're thinking to yourself, well, how? How, how, how is that possible? Well, then the banks must lose. No, no, no, no, no, the banks still win and the market makers still win. So then you're confused, right? Well, zero sum game, right? Somebody's got to lose. Who's got to lose? Who's going to be on the other side of both sides, of both positions? The retail trader, right? The retail trader, right? And we can get into specifics of what retail traders are and who is a retail trader, whatever, right? There's going to be losers. There has to be losers.   And it's fact, right? Market makers have a business model that makes money. I know this for a fact, yeah? Because otherwise, there would be no market for the banks. Yeah? Who's taking the other side? Right. So, everyone knows or everyone has heard that the forex market is what? Four to five, yeah, trillion dollars, you know, transacts four to five trillion dollars per day, something like that, yeah? It's a massive market. That's what draws everybody in, yeah? Now, anyone know, well, anyone know that I guess the percentage of what apparently retail traders generally make up out of that four to five trillion? About eight percent, seven, eight percent, right, Mr. Diligent? Four to ten percent, exactly. Somewhere in that region, definitely below ten percent, yeah? The number, the last number is of course, the numbers change, et cetera, but generally it could grow, it could shrink, but generally it's being around this, you know, percentage, you know, could be nine, ten percent right of the markets. Are you thinking, well, if we only make up where it was very small percentage, 90 percent is made up by financial institutions, right? So how the hell is it that, you know, we're kind of insignificant, right? So the insignificance, not really, because if you take this number here, want to take four trillion and anyone wants to work this out right now, go on Google, Google calculator and all you've got a calculator that can do input, you know, four trillion, seven percent or eight percent, right? It's somewhere in that region of four trillion, I think it's, I think it might be at seven percent of four trillion is somewhere in the 300, so maybe 350 billion, yeah, 350 billion dollars, right? Remember, this is per day, right? So all this liquidity, this amount of liquidity is up for grabs, yeah, from the market makers, and the banks, because these guys are making money, right? These guys have got an efficient business model where they both make money. The retail trader generally doesn't. So where the mark, right? Where the target, where the ones that are targeted, yeah? And there's enough liquidity to go around, right? Maybe not every single day, of course, but if we understand, yeah, that there's this much to go around generally every day, could be a bit higher, could be a bit lower on certain days, liquidity, you know what I mean, volatility, et cetera, right? Who knows? But in general, when we go back to, you know, our price chart, and we have loads of banks, yeah, that want to buy at a certain price, it's easy now to understand, yeah, day to day, yeah. I want a piece of this action, yeah, every single day, yeah, and it doesn't matter because as far as time and accumulating, the time takes what it takes, right? I'm not necessarily no rush because I'm looking a year or two ahead, yeah, when it comes to fundamental analysis.  And then in the short term, the price action can seem very random, yeah? Day to day, week to week prices might go down. They might be long fundamentally, but in this time in history, yeah, in this week or this month in history, yeah, prices could have been trending down. All they're doing is doing what? Accumulating. This is the accumulation phase, yeah? But what they need to do, yeah, and what they do generally is they take advantage, yeah, and they use our lack of knowledge, our lack of discipline, yeah, and impatience and our lack of expectations about really what the financial markets are really about. Remember, this is their game. They have an efficient business model. They have a partnership. This is the partnership, yeah? They're both making money, wear the mark, right? So our expectations, yeah, in the short term, so for example, we can think of loads of examples, you know, day traders, for example, they, when you're day trading, and by the way, I just want to make this clear, 100% clear. I'm not saying that you can't day trade and make money. Of course you can. Of course people do. I know people that do, right? That go down to the lower time frames and do it day in, day out, as far as not necessarily making money every single day. That's not, you know, that's impossible, but I was talking about over the medium to long-term, sticking to a plan, et cetera, and making money, right? There's people out there that do it. Now, what I am saying is that the expectation generally from retail traders is that, you know, especially traders that have a short-term view is that, okay, I'm going to start to, for example, trade off of every single support and resistance level, right?  But understanding that, yes, of course, and you can make money, right? You can make money to the downside, make money to the upside, et cetera. But thinking about it, yeah, it's very random week to week. It's very, very random, yeah? Price, and it might seem like it's structured, yeah, as far as support and resistance, because how else support and resistance has to work, and technical analysis has to work to some degree, otherwise nobody would trade it, right? We wouldn't be in the market, yeah? We would not be in the market if it was totally, totally random. I'm not saying that there's no patterns or anything like that, yeah? But you have to understand that that's not where the game is. This lower timeframe, yeah, isn't where we, or isn't where I like to view, right? So I'm not, like, I know a lot, there's a lot of new traders that are really kind of, and it's not your fault, you know, everyone goes onto YouTube, TikTok, Facebook, and this is what's sold, this is what's sold. Even the brokers are selling you, right? Because the brokers make money by the amount of trades that you take, yeah? They take the spread, yeah? So it's in their interest, yeah? For you to take as much trades as possible. Also, it's in the bank's interest, yeah? And the market maker's interest for you to be in the market and provide liquidity, yeah? So that they can accumulate, yeah? For the long term, yeah? For the medium to long term. And this is why I say short-term price action is generally, I use the word, not saying it is random, I'm saying it's generally random, generally random, right? So one week we could be up, brilliant, hey, excellent. All of a sudden, you know, the next week, you know, prices could be trending downwards and you're like, well, hold on, Leon said that the Bank of Canada are raising rates. So why has the Bank of Canada been, why has price for the cad yen been on a downward trend for the past two to three weeks? Do you know what I mean? It's, but two to three weeks, yeah? In the timeframe is nothing when you're talking about the banks accumulating. Yeah, it is like that, Ken, right? You know what I mean? Ken's laughing because he understands this stuff, yeah? And we do this week, exactly, that's exactly it. You can look at it this week, yeah? We all know fundamentally, but do retail traders have the fortitude or do they even know, right? This is the, and this is the confusion around fundamental analysis. People think that fundamental analysis is going on to Forex Factory, looking at something that says, oh, it's positive news, okay, and I'm going to press buy. Something that's negative news, I'm going to press sell or data, yeah? If trading was that simple, we could all do it. Yeah, we could all do it, yeah? But it's not, yeah? And again, so we get, and Dre says this, right? Dre says this, is that it's not easy, and it's not easy.  Your impatience, yeah?  I could have made money short in this market, and you know what I mean? And looking back and thinking, all right, I'm going to change my direction, all that, and your general expectations, they use all of that against you, right? Things, even things like, you know, I've got a daily target that I've got to make. I've got a weekly target I've got to make. I've got a monthly target I've got to make. The market doesn't care. The banks don't care about your weekly monthly targets and your daily targets. They don't. All they care about is, is there enough liquidity, and I don't care how long, yeah? This goes on for randomly, right? As long as you provide enough liquidity for me, right? For me to make money in the medium to short term, so medium to long term, yeah? And in the short term, of course, they make money, right? But generally, yeah, that's what they're concerned with. Whereas we're concerned, we are so short-sighted, or we tend to be so short-sighted, yeah? And again, it's not our, it's not our, the general retail traders' faults or within their knowledge or reasoning to understand this stuff, because of the amount of nonsense, I guess, that's kind of put out about how the market works, yeah? And this is why I always preach quality over quantity, and I always say like, people say to me, oh, you know, how much can I, I get messages all the time saying, how much can I expect to make every week? Can I make two to 3%? It's like, what? It doesn't work like that. It doesn't work like that. We have to understand what the game is from a higher level, and then we can adjust our expectations, yeah? And I can, you know, this is, this is provable, right? Because everybody looks back on price and says, okay, well, well, it was obvious when you, when you look back of what was happening, yeah? So, so value and demand, demand and supply, yeah, right? We'll eventually be revealed over the medium to long-term, yeah? So we can go and look at a chart, yeah? And we can see, right, where there would have been, you know, some, some crazy price action, for example, something like that, right? And whatever, right? Now, looking back on the chart, it looks obvious, right? It looks really, really obvious what you should have been doing, especially when you understand the fundamentals looking back in hindsight, yeah? You know, you had one central bank that was hiking rates, for example, and one that was cutting rates. And it's like, when you look back and do your fundamental analysis, and you say, oh, yeah, that's what they were doing, right? You're here at the moment, yeah? When I say medium to long-term, I'm talking about the daily time frames, for example, right? Over the three, six, nine, 12-month period, yeah? Whatever it is, it's a daily or weekly, yeah? But we might be here at this point in time, and we're looking back, and you've watched one of my videos, and you've gone and you've said, okay, fundamental analysis, let's see how this works. And you go, oh, yeah, that's true. They were doing this, the central banks were diverging or converging. And look at what happened, da, da, da, da, da, da, right? But in this day in history, yeah? In this time in history, in this period in history, this might represent, for example, three weeks of trading, yeah? This might represent, maybe, you know, one month's worth of trading, yeah? This might represent, you know, two weeks' worth of trading, et cetera, yeah? And so on and so forth. But when we're in this, when we're zoomed down into the, you know, and our perspective is so focused on what's happening day to day and even week to week, yeah? We can get thrown out of the trade. We can get disillusioned, right? We can get disillusioned with everything. But demand, yeah, or supply will eventually be revealed over the medium to long term, yeah? Give me a chart, yeah? Give me a chart over the last pretty much, you know, five years, I would say, and I can explain, and as far as, you know, the moves, massive moves that went for, you know, thousands of pips, hundreds of thousands of pips, maybe 500 to 1,000 pips or more, yeah? I can explain with fundamentals, I have a, you know, what was going on from a risk sentiment perspective, risk on, risk off, and what the fundamentals were. Apart from, and I'm going to be honest, apart from, there was probably two times in history where even I'm left scratching my head, but pretty much everything else can be explained. Everything else can be explained. All these major moves, if you look back on price action, I can explain it to you, yeah? And I can prove to you what was going on with consistency. And it might sound like a bold claim, but I've traded it, right? I've traded, I was trading at the time, and I can tell you what was going on, yeah? So value, yeah? Demand is applied? Does that mean that every single week we're going to make money? Every single month we're going to make money? No, but it will eventually reveal itself because it has to, because all of the banks, all of the financial institutions are all long, yeah? The market makers don't really have a bias, right? They're just there to facilitate the other side of the financial institutions, yeah? They just have to sit there and take the other side and make money and work out ways on how to make money as well by taking the other side. We say we have a very efficient model, right? Otherwise, again, like I said, they wouldn't be in business, but from the financial institution's perspective, overall demand for that currency, yeah? Or supply for that currency will reveal itself over the medium to long term. In the short term, prices can be very, very, very random, yeah? So you have to understand these things, yeah? It's not about your expectations, yeah? And what you want as far as, oh, well, this should have gone up this week. This should have gone up. This should have gone up by now, yeah? We all know, for example, real life example, yeah? New Zealand dollar. Everybody can see the New Zealand dollar, the great news for the New Zealand dollar, yeah? You would expect that this day in history, the New Zealand dollar should be way higher than what it is, but if the financial institutions haven't accumulated enough New Zealand dollars, yeah, then it's not going to go higher, you know what I mean? Because they're not going to want to be left behind. If there's not enough liquidity, if there's not enough sell orders, yeah, for them to buy, yeah? Then what do they have to do? If there's not enough sell orders above the market, then what happens? That has to be, they're going to look for what? The liquidity to sell orders below the market at bargain prices. Hence why we trade stop hunts, yeah? That's why we trade the stop hunts, because the accumulations, and this is, by the way, this is all on a five-minute chart, 10-minute chart, you know, two-hour chart, an eight-hour chart, daily charts, and weekly charts. The question, the thing that we have to understand is that nobody knows, nobody knows as far as the amount of accumulation that has to go, and it's impossible to know, yeah? But what we do have is clues, but, you know, we have obviously clues from a fundamental analysis perspective and this sentiment, we know what typically happens and what has to happen, yeah? Overall, if the data does support the narrative, yeah? But it doesn't mean that every single day, or every single week, or even every single month, you're going to see, you know, the New Zealand dollar go higher, and higher, and higher, but when it does, cool, then we ride that trend, right? But if it doesn't do it at this day in history, or do it in this week in history, does that mean that, oh, fundamentals don't work? That's what the day trader would think. Do you know what I mean? That's someone who doesn't, or someone who just doesn't understand all of this, yeah, would think, and then they create narratives. Oh, there's market exhaustion. Like, what is market exhaustion? I've heard this time, market exhaustion. The market is exhausted. It can't go high. No, it's just supply, it's supply and demand and liquidity. There's not enough liquidity to the downside, yeah?  Simple. It's all about value, liquidity, and slippage, yeah? So when you're trading now, and I'm just going to wrap this up, so when you're looking to trade, and let's say, for example, week to week, yeah, you've lost a trade or two. All right, fine, cool. Do you know what I mean? Does that mean that the strategy doesn't work? Of course not, because short-term wise, price action is generally random. You have to notice. I don't care what anybody says, all right? In that fact, if anyone can tell me, yeah, that they know what's going to happen in the market, you know what I'm going to ask them? I'm going to say, all right, you know what's going to happen in the market? Bet your house on it. Bet everything you have on that one trade. And you'll see how quickly they go, ah, well, you don't know, do you? Because if you know a certainty, I will bet everything I have that the sun's going to come up in the morning. And even then, that might not be a bet you want to take, as sure as it might be. Yeah, it's not may follow day and day may follow night. It might not happen, right? The world could end, the comet, whatever it is, but that's a bet I'm willing to take. But the point is, there are no certainties. So anyone who tries to fool you into thinking, oh yeah, I predicted this. All it is, short-term price action is random. Yeah, and it's 50-50, it just so happened to get it right in this day and time. Do you know what I mean? And consistently, there are people that do it. And again, I'm not shading anybody. I'm not slighting anybody. There are people that have systems. Of course, they're all right. There has to be. But generally, this is my view of how the forex market works and my approach and my top-down approach. So whenever I go through, for example, a drawdown, yeah, I don't get disappointed. I don't get frustrated or anything like that. I'm just like, okay, just keep taking the trades. Just keep taking the trades, because at some point, you're going to be right and the market's going to agree with you. You're going to time it correctly. And when you do, that's going to be your 20, 30, 40 to one type trades. Yeah. So that's pretty much what I was really wanting to talk about on Wednesday. But I didn't think I could give it the time. But yes, seems like lots of people. Sorry, Kalmerg. I know Kalmerg have just come in. I know a few other people have come in as well. Fredx, you've missed pretty much the majority of it. It says being recorded, so you can watch it back. We're looking to some charts, so I've got a bit of time, a little bit of time. So we're looking to some live charts as well. Anyways, so that wraps up the presentation. I'll just get into some of the questions.