What's up guys welcome back to the channel if you noticed my handbrake is not installed on the wheel set up That's because a lot of people have been asking about how I wired the handbrake and everything like that So I figured today. I'll show you guys that and see I have my Handbrake here on the table. It's just basically an eBay handbrake I'll leave the link down below, but as you can see on the side I do have zip tied a you know momentary button. So basically when the handbrake is pulled It touches that button and activates the handbrake and there's just two wires that go off to a pigtail that I plug into My pigtails on the other side of my wheel but today is actually a special day because we are gonna make something custom with this handbrake and we're gonna get the camera up on the stand and Give you guys a little step-by-step on how I'm making this a custom handbrake for myself So what better way to make a custom handbrake than with some energy innovations goodies So we're gonna open this box up energy does not make a hydraulic handbrake So I decided I wanted to make my own custom style hydraulic handbrake So we're gonna open this energy box up see what we got we got some energy energy stuff going on in here pamphlets and stuff We got a really nice energy innovations Decal, but this is what we got for today We have the energy innovations Neurochrome handbrake handle For a standard like push button Handbrake button comes out because it's not in there We're actually gonna use this today and make a custom hydro handbrake that matches my wheel and Goes on to the sim rake. So we're gonna use this energy innovations Handbrake piece So to do that what we're gonna do is I actually got here three three-quarters of an inch copper pipe Very thin wall get it at home depot very very inexpensive I think it was like $14 for a giant like 10 foot section But I'm only using actually 13 inches of it. This is a 13 inch long And we're gonna take this and modify this to fit on to our already purchased aftermarket You know cheapy e-berry can break that we need So we're gonna get that started. So basically, you know, we got the RC car back there We got a corona as well. So what we're gonna do is we're gonna have to take these off The two bolts that hold the top off. We're gonna need to take those off and I can't remember Definitely what size they are. I think they might have been 13s now 14s 14s it is So we're gonna take our 14 millimeter wrench We're gonna undo these two bolts and we're going to take this part off Because we're not gonna use this part anymore I'm gonna take the top lever off because I want to make a taller custom handbrake So we're gonna be taking this pole and we're gonna be sliding it on to this but it does not fit fully right now, so we're gonna have to shave down the Black section right here. We're gonna have to shave it down so this can slide down onto it And we're gonna bolt it through these holes and then basically the reason it shows three-quarter inch pipe is simply because That fits perfectly over top the set screws will keep it in place. So with the button in the center We will have a pretty nice handle to pull and of course we're gonna wrap the copper pipe Mint green to match the rim of the wheel. So we'll have a mint green and narrow chrome handbrake just like my wheel So now we're gonna have to shave this down to make this a little bit shorter on both sides So that it fits this nice and snug, so we're gonna get the dremel. We're gonna dremel that down and We will get this all going Moments like these I can never hold on to I need a release. I never could be true I could be so so good to you good to you, but I know that you it don't deserve Deserve it to and it's been a while since I heard your tune Should I take back my I love you, but I could be so so good to you So good to you can never hold after filing it down some I realized that it would have to file a lot So I decided to take it outside and tap it with a hammer So it's a little bit Oval-ish because it being a copper pipe goes on very easily and now I'm basically just tapping the top down To where I want it to go.  So we may just do that and We will end up drilling a hole through it anyways to put a bolt through just so That it's secure and it doesn't slide up I can drill a hole through to go through one of these put a bolt in so it doesn't slide up over time of it, you know getting moved around that it decides not to Come out on key in the middle of a slide So we're gonna tap this down all the way with a hammer and we'll go from there All right, so after hammering it down as you can see the copper tube actually kind of like formed itself to the handbrake Which actually works out a lot better than I thought it was going to that I basically used a pipe cutter that could go up to an inch pipe to cut the end off like a pipe that I kind of Beat with a hammer as you can see it's all deformed So now I got a nice smooth edge on top where that handbrake handle will slide right over nice and neatly so I'm going to get a drill and drill a hole through here and and Get through a bolt and then bolt that down And we're gonna wrap this handle and then we're gonna get it mounted onto the rig I'll show you guys all that once I get it all mounted up so we're gonna get this drilled out get a bolt through it and Yes, we'll have a custom NRG hydraulic handbrake. All right, as you can see we got a hole drilled right through where it goes right through and we're gonna take one of the bolts from the Factory handbrake mount and Gonna push it through right through the other side as simple as that So another washer on there Turned out on the other side We're gonna tighten that up and then we're probably gonna wrap this Mint green and then get the handle put on and We should be good to mount it on the rig So I come together a lot easier than I thought it was going to actually and I don't know looks pretty sweet to me So this is the reason why I chose copper tubing because as you can see when I tighten it down It kind of forms to the handbrake handle So it makes sure that it's perfectly formed and it's not gonna it's not gonna come off on you It kind of makes it easier to work with because it kind of forms to it and makes it stupid easy to work so We're gonna grab some mint green vinyl and wrap the copper part main green to get rid of the well Copperness of it now. It's time to get the energy handle on top. We already got the chrome part copper part gone This is gonna be as simple as make sure the buttons in there Sliding that all the way down and then using the small set screws and the Allen key that it comes with But we're gonna make sure that that grip part is centered and then there's three spots on the actual handle Where these set screws are gonna go in and because the Copper pipe is pretty much the exact diameter of the energy Inside it makes this Very easy to do and all you really have to do to put them on there and Started so it's all centered up get it all tight and then tighten them up a little bit and Make sure that This handle is not gonna go anywhere When you grab it because like I said because the copper pipe does give That handle is not going anywhere so that is pretty much all set and done We got our handbrake and our extended handle with our energy narrow chrome Handbrake handle on there. We're going to go get this over to the rig get it installed and Give it a little bit of a test run. All right, so we're back at the rig Everything up. I got a fluster back there, but you can't really see it narrow chrome minty green wheel and Neuro chrome and minty green Trigger handbrake right next to me So basically we just screwed it down in there a big note to you guys is you are going to need to add some sort of a Spring in here since it's not pressurized. This is a spring from an RC car They may have to add a little bit of a stiffer one But that gives it the spring back that it needs so it doesn't stay back because of the bigger Handle and stuff like that. It's basically just bolted down momentary button right there And then we got our wires that are going to go to our wires that are pre-wired out of our Little button controller there. So, you know minty green and Neuro chrome Everywhere energy innovations on the side and everywhere on this rig big Thank You to energy innovations supporting me and the channel big shout out to them and I think it's time we Hit this into game session switch to the game cam give it a rip and See how it does All right, so we got the wheel set up We got the wheel cam set up we got our energy innovations wheel our new hydraulic handbrake with the energy innovations Handbrake lever, so we're gonna just send it here at Maple Valley. Give it a test go make sure everything is good But before we go I should probably make sure that I actually plug my handbrake in So I do have wires underneath there that I can switch between B and y and stuff. So we got to make sure we actually Plug the handbrake in before we go the handbrake plugged in Good to go. We need a quick test Yep, we are good to go here at Maple Valley with our new handbrake So, uh We're gonna go full send and See how we go It's probably definitely gonna take a little bit of getting used to with it being Much larger and right by my wheel, but I feel like it's a lot easier accessible Right there So I will probably end up liking it better. There we go ups As I say that I put this I keep thinking I'm gonna go down here to grab it, but I don't So everything is in working order. It's right there. It's really nice to have it right there. So I Think I'm definitely pleased with how it came out Well because energy does not make a handbrake per se for drifting I decided to make my own So now we have a full energy innovations Wheel and handbrake set up Nero chrome and mint green So down the third there we go So if you guys like this video you guys want to see more tutorials on my wheel set up Make sure you comment down below you guys know you guys can follow me on Facebook, Twitch, Twitter, and Instagram All of which are found in the description box below Once again a big shout out to energy innovations. You guys need any energy innovation gears Make sure you check out driveenerg.com Dr. I ve nrg.com For all the energy innovation needs you will ever need the wheels handbrakes Shifters, I'm definitely gonna probably be getting an energy shifter shift knob for the wheels set up too So that this thing will be all energy and all goodness The bigger handbrake is actually a little bit easier for me to manage and it's a lot closer. So Definitely enjoying the bigger lever Rather than the short lever I had like I said, I will leave the link for the cheap 360s we're doing the cheap hydraulic handbrake I got off eBay. It's just a cheapy handbrake but it's very Very good for what I'm doing. So because it doesn't have to be super expensive For a handbrake you can make it look just as good or if not more costum than those really expensive ones There we go I had to delay getting back on throttle with that one and I think I enjoyed having more custom work on my rig than just all bought stuff So the fact that I have you know the custom energy handbrake now and the custom wheel adapters To run my energy wheels makes this rig, you know mine and not like just a off-the-shelf bought rig Along with the wheel base and everything that I have Set up and built myself. I'm gonna rip this section one more time before we end this episode off as We wrecked my USDA car So that's gonna do it here for me today. I hope you guys enjoy this little tutorial on the handbrake And it's no I was appreciate all the support from you guys all the subscribers I do appreciate every single one of you guys I do try and comment back on every comment you guys have so you guys have questions comments or anything If you guys contact me either by email Instagram and or on YouTube and I will try and help you out as much as I can So until next time guys, I thank you guys for watching. I'm evil rabbit That was a nice turn And I'm out all your energy innovation product needs make sure you check out driveenerg.com. That's d-r-i-v-e n-r-g dot com


Just because the market's open doesn't mean something is happening. Yes, something might be happening, something might be moving, but that something might not necessarily reflect your strategy. Welcome to Access a Trader, the number one community for those who are committed to taking control of their trading in order to achieve success, profitability, and longevity. Thank you for joining us. Here's Dan Shapiro to help you find your edge, master your process, and own your future. Hey guys, good evening everybody. Welcome to another edition of the Access a Trader dot com nightly wrap up show. Hope everybody is doing well now that we have the Fed behind this. Now that we have the CPI behind us, now we could concentrate on the most important part is family, right? It's the holidays, we are what, 10 days away from Christmas, we are what, 16, 17 days away from New Year's Eve. Hopefully everybody had a really good trade trading year or a great developing year or some of your relationship goals were solved and you made some great ways in your personal life, maybe you lost some weight, maybe you quit smoking. But hopefully 2022 was a really great year for you. And hopefully 2023 will be even better in your personal development. Again, if you are new to the channel, welcome aboard. If you can be so kindly to give us a like and if you haven't so do so, subscribe to the channel. Again, we are broadcasting Monday through Wednesday and also on the weekends to kind of give everybody an unbiased point of view of what the market is doing. So let's talk about the tape, right? So as we mentioned in the last couple of days, we had two major events or at least major events on the week to week basis. We had the CPI, they came in better than expected. And if you look at yesterday's action, we, you know, all you have to do is watch last night's video. We talked about in kind of nausea, we had this really big move up only to kind of give it pretty much all of it back. And today was the Fed. We all knew, right, that there wasn't really a shock factor. Okay, we all knew that Powell wasn't going to say anything new. Okay, we knew that there was a high probability of a 50 basis point hike. Right, that there wasn't any surprises. The language continues to be exactly the same thing. We are moderate and obviously in paraphrasing, but we are monitoring inflation. Still is a concern, but we're on top of it. Don't you worry, we're on top of it. Probably expect more Fed hikes in the up and coming years. So basically blah, blah, blah, blah, blah, blah, blah, was Charlie Brown's teacher once said, wah, wah, wah, wah, wah, wah. We were news, right? We actually knew this. But the most important part is kind of what we continue to talk about every single, every single data point in the last couple of months, whether it's CPI, jobs number, Powell testimony, whatever the case may be, until now ended exactly the same way. We actually even talked about in last night's video and I said, how many times can you say exactly the same thing without finally the market kind of saying, all right, we already heard this before. You know, it's over, right? We're not excited anymore. It's like, it's like I gave an example today in the live webinar. You tell an eight year old kid, Santa Claus is coming tomorrow, Santa Claus is coming tomorrow. Yay, Santa Claus is coming tomorrow. It's turns nine. Santa Claus is coming tomorrow. Yay, Santa Claus. By the time the kid's 11, he's like, okay, what, I just give me my gift, right? It's the same thing. It's the same thing. They learned to live with it and this is the most important part. The market has, I don't want to say spoken today and I'll explain what I mean in a second, but it really did conclude kind of the point and put a ribbon on what we'll be talking about that no matter what they say, no matter what the data comes out, it all ends up at the bottom of the range or the middle of the range. So I don't personally think this was a day that both investors and traders wanted, right? The conclusion of the day, because if you look at how the day started, right? They ran up the market. The Dow was up about 300 points when Fed came out with the news, 50 basis points. I personally thought the only way the bulls were really going to rally, if Powell started using the word tapered at maybe 25 for the next meeting, they never used those words and the Dow went, it was up, you know, the Dow was up about 500 reverse course very, very quickly and closed down 100. So you're talking about a 500 point reversal from top to bottom on the Fed news and you can see the, you know, the cues, right? They sold off yesterday and they sold off again today. Here's the problem, right? Here's our problem. When you're trading and you're formulating the opinion for the next day, again, if you're joining us for the first time again, I am no genius. I'm not smart. As a matter of fact, I am the king of the idiots, right? So when you're the king of the idiots, you can't go further than one or two days out, right? I like to go for the next day. I try to make my battle plan, my formulate, my opinion for the next day. What I wanted to see on today's kind of conference, right, or at least Q&A, whatever the case may be, I wanted to desperately see either us get closer to the top of the range where we had yesterday on the CPI number or really, really sell off to the bottom of the range, right? Here's our problem. We're right in the middle, right? We're right in the middle. So whether you think the market is going up or down, it's irrelevant. The market is telling you the price action is right in the middle and this has been our problem. This whole congestion phase, this whole distribution phase ever since that, ever since the, what month are we in? The November CPI has completely gone sideways for exception of blips on data that came back. So we're kind of in no man's land. We're not in heaven.  We're in purgatory, right? I don't think anything great happens in purgatory and when you look at a lot of charts, you'll see exactly the same thing, right? You'll see Amazon, right? Not here nor there in between. You see Apple, not here nor there in between, right? Just chart after chart after chart. This is the only one that continues to go down, right? Netflix, excuse me, Tesla continues to go down. Again, no matter what it tries to look like and what it says and this is not the other thing, it just continues to go down. I still think the soft landing for this thing is roughly around the 150, 152 area. We have quad exploration on Friday. They're just betting even at the strength today or at least attempted strength as stock was never green. They were coming for the 150 weeklies and they were coming for leaps, right? They were coming for the 140, 130 leaps all the way out to 2024, 2025, but nothing, guys, I'm telling you right now, nothing got resolved today and it's a little bit frustrating if you are going into tomorrow's session expecting one side or the other. You hear the arguments, right? You can hear the arguments in your head, well, the market's going higher, well, the market's going lower. Yes and yes, right? That's what's called being in the middle of the channel and when you are in the middle of the channel, the last thing you want to do is try to figure it out, right? So we have, what, two weeks left, right? We have two weeks left, two weeks left in a year, two and change, we have 10 days to Christmas.  You're not making an opinion of the market. You're not putting on positions going into next year. Most fund managers, most guys that I know are just closing down their books. They might day trade here and there. Maybe Tesla gets a little cheaper. Maybe Tesla gets a little better. Debt cap balance. Maybe Netflix, Metta, so forth and so on. But I'm telling you, you're not going to see a lot of, you're not going to see a lot of heavy money coming into the end of the year. If anything, you'll see some tax law selling on certain things. But again, to pick and try to, try to will your opinion on somebody going to the end of the year, you can see for yourself, we're right in the middle. So everybody save their breath. Let's see which way do we break. You look at the spies, right? Look at the spies, the same thing, right? They got to the top of the range yesterday and the CPI came all the way back in. Again, so here's our dilemma going in tomorrow. Stocks are just not strong enough to push through to the upper ranges. But when they try to sell them off today, guess what happened? They couldn't sell them off today either. So flip a coin. Here's a dime, right? Here's a dime. Flip a coin, heads go higher, tails lower. It doesn't matter. They'll both fail and both work out. So this is the time to kind of decompress a little bit, right? I definitely like some names going into tomorrow. There's some names that look pretty good, right? I don't think they're going to be manslaughtered or they're going to be, as the kids say, to the moon. But I think there's possibilities, right? And I think, you know, if you're trading for tomorrow with the rest of the year, you kind of have to kind of make a battle plan into both sides of the market. So let me give you guys some ideas, right? Game stop, I wouldn't look at usually, right? And I know this is a meme stock and I know this is like, you know, the ultimate retail name, this and AMC. Here's kind of what I'm looking at, right? So if you saw yesterday, if you saw yesterday the stock came out of a range, one month range, right? Today's what? The 14th, the low of this channel was 2189. You guys see that? 2189. So broke it yesterday, came, you know, put it in a new low, had an inside day today on smaller volume. If GameStop starts, and again, if we're talking about GameStop going into tomorrow, again, this is the first time you're joining this channel, usually I wouldn't not start out with GameStop, right? I probably wouldn't even know what GameStop existed because I trade beta, high tech technology. But this one looks pretty good, right? It couldn't rally today, put in, you know, kind of a dead cat bounce into the middle of the range, inside day. If GameStop starts building below yesterday's channel, I think the stock could flush, right? It looks pretty good. At the same time, if we rally tomorrow, Square doesn't look bad, right? Square doesn't look bad. It held on to some gains. It's closer to the top of the channel than most names to the bottom of the channel. Let's see if Square could finally get above the highs for the last couple of days. That looks interesting. A name like N-T-E-S, right? China name. You know, usually I wouldn't mess around with China's, but again, you know, beggars can't be choosers in this type of scenario when everything in the middle of their range. So here's the top of the channel here. Let's keep an eye on it. If the China names start waking up, you know, maybe we can get something good. On the flip side, you got Roku, right? You got Roku trying to test the bottom of the channel here. So you kind of get my point. You have to kind of be flexible on both sides of the market. And the one thing that I always say, look, just because the market's open doesn't mean something is happening. Yes, something might be happening. Something might be moving, but that's something might not necessarily reflect your strategy. That's something might not necessarily reflect your process. So if I see some $4 stock moving, I couldn't care less about it, right? So I don't trade these stocks for the most part. Once in a while, I will. There's some massive option flow, but I don't care about these stocks. So the idea that something is happening somewhere, yeah, that's true, but it might not correlate into your sweet spot. So going into tomorrow, look, you don't have to trade every single day. You wait for value, wait for a clear sign. We got 10 days left. It'll be nine days after tomorrow for Christmas. Santa closes come in. The kids are going to be off from school.  We got some football at the end of the year, right? We got some good food. Well, most of you guys get good food. I'm not there anymore. I'm gluten-free and sugar-free. Thank you very much for your four months and going, hence the 20-pound loss. But more important is this is a great time of year. And again, I very rarely see that you're trying to make your whole year in the last 10 days of the year, the last two days of the year. So we'll see what happens tomorrow, right? Let's see. If we get some value, that's great. If we don't get any value, that's great as well. Again, we don't trade because the market is open. We trade because we have value. Guys, God bless. Stay blessed, and I will see you all tomorrow. Take care.


Now, it's time to talk about the transformation of the design industry. We have Steve Fadhan among us, who is the head of research for measurement at Google. Steve is here to talk us about how the design industry and UX as a discipline are shaping up. So please welcome Steve, our data whisperer. Huge round of applause, everyone. Thank you, Armin. Thank you very much. I appreciate it. Thanks so much for, wow, this is cool. The timer is changing. This is great. Just for those of you don't know, there's a timer up here. There are slides here, except you can't use Google Drive for the slides. So I'm winging it. I'm assuming I know my slides well enough to know what's behind me. But if you notice me looking back, it's because I have no notes and I can't see this screen. So despite that, I think we'll be able to pull this off. Thank you, everybody, so much for participating.  But I would just like to have a round of applause for the volunteers, for Kaladar Bapu and the other leadership of UX India. I think this is a wonderful conference. You might know this is my fifth time here, so I keep coming back. And I just love it here. But this time I'm coming back as part of my current company, which means, whoops, which means, oh, I'm pressing the wrong button. There we go. So I just have to give a brief shout out to Google. For people who are interested in pursuing careers in UX, in Google we have five different roles, designers, researchers, program managers, engineers, and writers and content strategists. So if you want to learn more, definitely check out the careers link. It's always changing. There's always new job opportunities coming online across multiple sites, including here in India. All right, so now I'll talk about what I was here to talk about. As Oppen mentioned, I'm talking about the transformation of our industry. And I wanted to deliberately name this enterprise research and design trends because that is absolutely my bias. I want to point out the fact that I've worked in Western organizations my entire life. So obviously your mileage may vary in terms of my ability to predict the future of what's going to happen. But I do see a number of trends and themes that I think are important for us to think about as we envision the future of the UX and design industry as we know it. Another bias that I have is for the last 10 years I've worked in the Bay Area. So the San Francisco Silicon Valley bubble, as we like to call it. I think we have unprecedented access to technology fields, but we absolutely have our own point of view on it. And that view is not necessarily true for other parts of the world. So please, as we say in the US, think of this, actually we don't, we probably say this everywhere. Take this with a grain of salt. I'm sorry for the beep. Whenever I press this, it beeps. Let's talk about some of the fundamental changes we're seeing in UX across the world. One is the notion described here by Michelle Stule of Forbes. A superbly designed product sells itself. I remember 20, 30 years ago, we were fighting for the right to be able to run a usability test. Just to make sure that software we were designing actually had a fighting chance of being okay for the end user when we shipped the product. Now most companies have usability as an expectation. In fact, one of the trends I'll talk about is we're going to see usability is actually starting to go away. It's being seen as a basic, it's a given. Why would we waste time with a researcher doing usability testing? Maybe there's a way we can offload that to AI like Randy was potentially predicting for the future. So as we move toward a world where companies accept as an axiom the benefit of design, we're starting to see more and more data supporting that proposition. These findings are from a study done by McKinsey and Company. They published it last year. And it was done by looking at 300 companies, large companies, and looking at over two million pieces of data, 100,000 transactions that happen within the company to identify what kinds of design related actions and activities lead to shareholder value and revenue. And what they found was, thank you for the slides, what they found was analytical leadership is one of the top priorities for generating revenue and shareholder value. Basically UX and design thinking starts from the top and it must cascade down. It's not sufficient to have a team or a group just responsible for UX. It has to be driven by somebody in leadership. Also talent needs to be cross-functional.  Everyone needs to be a design thinker. Everyone needs to be a researcher. Everyone needs to have an analytical mindset. If you're not asking questions like show me the data, then that's a problem for the organization. Continuous iteration is also critical. You need to have exposure and opportunities to interact with people and users regardless of your job description and regardless of where you are in your organization. And then finally, user experience needs to be multi-channel. It needs to be cross-device and across platforms. You can't think of a user experience as we're designing for a mobile app. You need to think about the entire service experience. You need to think about the cross-channel experience. Excuse me. These four themes are key drivers of value for shareholders and for companies and they're all tied to design, which is awesome. And it also identifies the importance of leadership in user experience. This quote here from the McKinsey authors say, many of the key drivers call for company-level decisions and investments. You can't do that with a design team or with a research group. You need somebody in the C-suite to be driving that. And as a result, we're seeing a rise of articles like these. What is behind the rise of the chief design officer? The rise of UX leadership. Why do we have so many design-minded people sitting in the C-suite? It's not just because of media related to people like Steve Jobs, it's because it's good business and it helps companies create shareholder value and revenue. As a result of these investments, we're seeing greater investments in user experience. This is an article from TechCrunch where they looked at the trend over the last five years from 2012 to 2017 of the number of designers to developers and how those ratios are starting to level out. So you'll notice on the left-hand side, that's the number of designers. On the right-hand side, that's the number of developers in the organization. IBM, 72 developers for every designer back in 2012. By 2017, eight. That's a huge increase in terms of design capacity for an organization. And we're seeing that across the industry. To hire good designers, founders have to battle over them. It's only going to get worse, says Dillon Field, co-founder of Figma. And what we're seeing as a result is major changes in terms of how companies think about design. It's not just, I need one designer. I need an entire ecosystem of people who are design-minded. I need information architects. I need creatives. I need researchers. I also need people who understand data and metrics, all dedicated to understanding the value of design and user experience. Because of these expectations, it makes me feel a lot better because a lot of my students, when I'm teaching, don't come to me asking, hey, how do I become a full-stack UX unicorn? And I say, there's really no such thing as that. You have to identify what your passion is and realize that design is multifaceted and you need to really develop expertise. In fact, just today I was talking to some folks and they said, what would you recommend somebody who's just coming out of college? My advice is declare your major, have a focus, be an expert. Don't worry about this full-stack nonsense. In fact, Nielsen Norman and many other authors are starting to publish articles like these talking about the fact that this idea that there are those UX full-stack unicorns out there, that's really a myth. And it's a myth propagated by companies that don't wanna pay the money required to create teams of design-minded, skilled professionals to actually do good UX. If I can save money by just hiring one person who claims that they can do research, analytics, design, testing, implementation and prototyping, wow, I've just saved the budget for 10, 20, 30 people. That's not the way to do it. Nielsen goes and says, forcing one person to do it all is a prescription for mediocrity. And I think the McKinsey data support this. So as a result of all these trends, we're seeing really interesting job expansions. Robert Haff international sites UX designer as one of the hot jobs. CNN Money identifies design and research within user experience as emerging job roles on the top 100 list of careers. UX Design Institute has published articles to recruit people because UX Design Institute is like a certification center. And they said, if you're thinking about a career, now is definitely time to get started. Organizations like UX Design Institute, Jared Spool Center Center, organizations like the, I think, Design Boat out here. And other schools that give specialized knowledge in UX are starting to pop up all over the place. And part of that's because we just don't have enough UX people available for companies to hire. So let's talk about some of the contextual implications and trends that are happening. The first trend I wanna talk about is the role of metrics. Now people who know me know that I've worked in analytics for a while, but I'm a cognitive psychologist and an engineering psychologist is the name of my dissertation. But I focus on data. And for quite a long time, back in the 80s and 90s, we always wanted to know what's the magic number? Is it net promoter? Is it customer satisfaction? Is it some quality score? And now we're hearing more and more organizations saying, regardless of the number, what does it mean? What's the thick description behind this number? Why did the customer give us that net promoter rating? Why did the individual make this complaint or that complaint? Where were they in their stage of the customer journey? More and more we're seeing the importance of emotions over functionality. This is the hierarchy of user needs from Aaron Walter. Basically what he says is it's great to have things like functionality, reliability and usability. But if we don't also think of the emotional impact of our products that give us pleasure, it could be hedonic pleasure or it could be values, ideological pleasure, then we're missing the boat in terms of our user experience goals. We have to think about aesthetic appeal. We have to think about ways to reaffirm our humanity and our connection to one another and respect our values in order to demonstrate what is actually a pleasurable experience for the products we're designing. At the end of the day, emotions and values matter. And I think it's really critical for us to understand and to realize that emotions and values change based on context, which is why we're seeing multiple calls over the last five, 10 years from design thinkers saying focus on empathy. Make sure your entire team understands how people think and how people feel because if we understand how our users feel at specific points in their journey, maybe we'll have a better chance of making the correct decisions when we're not able to take the time to do the research necessary or due to the design necessary to truly understand what to build. This is a video from a research agency called Standby, STBY, they're out of Europe. And they focus on doing ethnographic techniques like these videos to demonstrate just what it's like to be in the user's shoes. And I find them fascinating. This is just an animated GIF. If you look at the actual video, it's a real video and I'll stop it. I'm gonna go back to this slide because it makes me nauseous to watch it for too long. I think being able to truly understand what it's like to be in people's shoes gives us a greater capacity for empathy. There's an interesting study that was done by a collection of researchers from the University of Michigan a couple years ago. They did a meta-analysis of several thousand studies sorry, several hundred studies looking at several thousand students that were tracked from 1979 all the way to 2009. Different students, but they were all assessed using an empathy scale and what they realized was empathy has been steadily declining over the years with the biggest, most profound declines happening after the year 2000, especially around 2002 to 2005. And they find it to be an interesting correlation that that's when mobile phones started to become more ubiquitous. The iPhone was launched in 2007 I believe and if we think about how much time we deploy attention to our mobile devices I'm very mindful of the fact that I have two mobile phones in my back pocket right now and I'm trying to make my brain not ask myself am I getting any notifications? With these constant distractions we might be impinging on our ability to actually empathize with each other which is why videos like this can help bring our teams back to the basics. And also the importance of understanding the full journey that we take. A journey that your customers have with your product or service doesn't start when they log in or when they onboard. It starts when they first become aware that your product exists. It starts with awareness and discovery and then with exploration and eventually hopefully commitment and then hopefully engagement and then ultimately re-engagement and then unfortunately or maybe fortunately if we've planned it that way they leave. So what is the experience through the entire arc of that journey? And more importantly now what are the emotions that users feel as they go through these experiences? And we're starting to see a lot of journey maps. The illustration on the right hand side is from one of my coworkers back at Salesforce where she and other coworkers were looking at how do we map emotions as part of the customer journey of a person using our software? Unfortunately these contacts and the growth of the importance of UX and design come with a series of concurrent tensions that have been caused. One tension, as you can see I've really fell in love with the animated GIF for this presentation. One tension is this tug of war of ownership. Who owns UX? As a researcher I find this fascinating because we all have little pockets of data but even for design teams I'm noticing these tensions. Classically we had tensions and I'll just leave that slide so people don't get too distracted by it. We had tensions based on your role. Are you an engineer? Are you in sales? Are you in marketing? Are you in design? Who owns the user experience? I think it's even worse for researchers but granted I'm biased because we have many data sources. We have customer satisfaction. We have loyalty. We have data science information. We have logs showing usage data. We have qualitative information coming in for observations, even usability studies. We have quant information coming in through things like pricing surveys and looking at what features go together best for certain needs. As a result ownership of UX has become less of a team sport in some companies and more of a silo game where we decide maybe it's the chief marketing officer who should own it or the chief product officer or the chief engineer. And only recently have we seen a rise of leadership positions where we have user experience officers or vice presidents of user experience who own this data. And I think this points to a need for collaborative ownership which reminds me of the parable of the blind men and the elephants. I'm sure most of you have heard of this but the idea is that there were a group of blind men touching different parts of the elephant coming to conclusions with what it was they were touching and the one who was touching the ear thought maybe it's a banana tree because it feels like a leaf. The one touching the tail. I think it's rope because it feels very thready but because I couldn't see the full picture they weren't able to really understand what they were perceiving. So from a user experience perspective that's the same thing happens when we take a siloed approach. If we only look at serviceability what tickets are coming in with customer complaints or we only look at usability or we only look at data coming in from the logs. We don't see the full picture. We have to collaborate. Ray Crock, founder of McDonald's is well known for saying none of us as good as all of us and I think that's especially true for the UX game. We have to understand user experience as a team. As a result we're seeing a trend. I'm seeing this in research. There's absolutely a trend toward mixed methods. An expectation that researchers will not only produce but also be skilled in how to do different kinds of research techniques. This is why I encourage students to become an expert at something. Absolutely be a generalist but you need to have expertise. So if you have an expertise in, I don't know, interviewing then also become familiar with loyalty measures like net promoter score or satisfaction or survey metrics. So you can start looking at how do I tie all of these data points together to give me better data. There's another tension happening in our field and that is job roles are changing. There's this really provocative article in Fast Company entitled five design jobs that won't exist in the future. I love it. It's mostly click bait. It's not as I'm terrifying as it sounds. But notice the last job that they're predicting that won't go away. I mean that will go away in the future. UX design. Wait, didn't Randy just say that UX design was gonna be the most demanded, the fastest growing need that we have? And I think what's really happening is a fake out. The authors of this message, designers from Teague basically said the design community has played fast and loose with the title UX designer. It jumps between disparate responsibilities, tools and disciplines. So what's going to happen is we're not gonna see a departure of UX design. It's we're going to see a departure as UX design as a job hiring role. And they're going to get a lot more specific. Instead of UX design, meaning graphics design, creative, interaction design, icon jockey, we're going to see people who are actually looking for very specific needs and very specific talents based on how things are changing in our organizations. And what this looks like has been populated by what we're seeing in virtual reality, augmented reality, machine learning and artificial intelligence. Virtual interaction designers is one prediction from this report. AI design specialists. We have them now for conversational agents. Why not have them for everything else? Specialist material designers and organizational designers to help product be designed better with an eye toward how an organization should be structured. And then the thing I love the most about this is post-industrial designers. Designers who know that when you create a product or a service, you're not just creating an app or a tool. You're actually creating a part of an ecosystem. So you're going to have to understand how the API works. You're going to have to understand what does the ecosystem look like? So if I created an app for an iPhone or an Android or some other device, what other devices is it interacting with? What does the internet of things look like with this device added to it? And then how do other people react to those changes? The last piece I'll talk about is the design strategist, which points to a need for strategic thinkers. I think for a long time we've trained our designers and our researchers to really build expertise and skills that could be deployed tactically. But as you heard Ken talk about in his discussion and also his workshop about design systems, tactics is really just part of a toolkit. It's what the strategy is for a design system that decides whether or not you can flex and deal with things like complete redesigns of systems. I think futures thinking and strategic thinking will become a wave of the future. We don't really have this right now, I think in UX. Right now we have future institutes and labs that are focusing on these things. But I believe this will become a core requirement for UX designers and researchers in the future. And this isn't about predicting the future by looking into a crystal ball. This is about taking our current trends today and extrapolating how they're going to change a little by little over the next 20 years. We know that 20 years ago, let's see if I can reach into my pocket, these things did not exist. And if you look at funny movies with car phones from 20 years ago, they were like the size of shoeboxes. So let's extrapolate that trend.  Maybe even embedded, like in our ear. The displays might be embedded in a contact lens. And it's not too hard to see many science fiction movies that show these types of predictions. So we're gonna need people who understand how to work with this complexity and how to deal with VUCA, volatility, uncertainty, complexity and ambiguity. And people who are trained to think this way are gonna be absolutely prepared to excel and help their organizations be better. We also see the rise of the need for insights and foundations. In research, instead of being called in to solve a problem, is this task usable? Is it possible for my user to achieve this using our product? We have more and more research teams saying, I want insights. I don't really care that much about is this task usable? I care more about what should we build over the next two years? And what questions are we not asking but we should? And as I deal with students who are graduating from universities coming into career, I notice a real struggle because they're not being trained to think that way. And so for those of us in industry who are being required to train foundational research, it's a struggle. So organizations that can leapfrog that I think will have a leg up. We're also seeing design systems over local solutions. As Ken mentioned, many design systems still are local solutions. They're pattern libraries, they're style guides. But the real good design systems, and I'll highlight Google's material as well as Salesforce Lightning Design. Granted, super biased because I've worked at both of those organizations. I think these are design systems that put principles first. They basically say, we stand for this and here's how we're going to achieve it and here's how that might change over time. They have to be flexible and fluid. A last theme I wanna talk about is teamwork and diversity. Now there is so much data out there. It's no longer contested that diverse teams actually do better than homogenous teams. Boards with women and people of mixed race and ethnicity are actually more profitable than boards that have people who all look the same. Diversity matters and diversity improves how we operate. And I think that is a great opportunity to bring up the off-sided quote from Reed Hastings, do not tolerate brilliant jerks. The cost to teamwork is too high.   Don't take down my team or my company. So thanks. I think we need as a result to really start embracing cross-functional team ownership. There are still debates about whether or not it's appropriate for the product manager to do research or for the engineer to be engaged in a design sketching exercise on the whiteboard. My response is, oh, the more the merrier, it's a big tent because the more people we can get engaged in design thinking and ideation and empathy, the faster we can make better decisions. And we're seeing a rise of this in many organizations. So I'd like to close with some implications and considerations. Because I work at Google, I want to pose these as some how-might-weas that we can think about as we move on. One is we need to follow a code. We, as a UX organization, do not have a code. We have codes of ethics, especially for researchers, but UX design itself does not have a code. There's a great article by Dorothy Shimanski in UX Magazine where she says, we can actually look toward architecture, a field, a design field that's been around for a long time. From the well-living standards codes that are looking at how do we build built spaces to promote people and support people, to support connections, to support mind and community. We could learn a lot from this as we think about building our own code. Also, represent our user's values. How do we keep our users front and center? Because after all, we say user experience and user-centered design, but it's really us. We're the users. So as Jane Fulton Surrey from IDEO is starting to say, it's really not user-centered design, it's life-centered design. So how do we keep the values of life and ecosystem at the forefront? And so how might we develop principal design systems that defend our users? This is from an article where they found over 1,000 shopping sites engaging in dark patterns just to get clicks or just to get people to inadvertently purchase something. How might we fully inform our users and implement strategies to educate people about trade-offs? Both Google and Apple have initiatives to show users how much they're using their data and their systems, as well as recommendations for maybe how to better balance that. I think that's a good first step. I don't think it's the end. We also need to understand the full design, the full impact of our designs. If you look at landfills, you can see that we have tons of e-waste that's being generated. And as we use cloud-based systems, we often don't think about the amount of heat and electricity that is being generated and consumed in data centers. So how might we extend our design thinking and our empathy toward human values that guide our organizations? And how might we encourage design and research toward affirming our humanity and our connectedness when we know that that's a problem? And then finally, how might we prioritize sustainability in our design systems and our foundational research studies? The last thing, because I'm also an educator, I wanna say that we need to bond together to figure out how to address our skills gap. We have Oasis right now, places like Hyderabad, Bangalore, where I work in Silicon Valley, California. Those are like Oasis. Lots of jobs, lots of designers all in one place, but most of the world doesn't look like that. John Dennehy of Recruiting Firm says, UX is one of the most difficult roles for companies to fill. There's a shortage of experienced professionals, so demand is currently outstripping supply. Jacob Nielsen is predicting a 100-fold increase in the number of jobs in our field by the year 2050. If he's right, how are we gonna get there? We can't get there with our current institutions because we're just not pumping out students fast enough. We can't even get there with the certification companies like Design Boat or UX Design Institute or Center Center, so we need to bond together. So how might we partner with each other to develop mentoring programs? How might we explore new ways of working to share critical talent where needed? Maybe there's a rotation program where a large company has a designer who then rotates into a startup and then rotates into a nonprofit. Sounds crazy, but maybe we could try it. And then finally, how might we foster strategic and futures thinking? How might we make sure that our next generation of design leadership thinks about the future and future scenarios for their teams and the consequences of their work? So to recap in my final 35 seconds, I want you all to take action. Ask yourself, which how might we can I take back to my school, to my office, to my organization, to my family? Which one can I do to make the world a better place for design and for all people as we move toward life-centered design? Thank you very much. Thank you, Steve. I know your room is full with all the momentos that you have collected from UX India, but we won't let you go without collecting one more. So I would like to welcome Mr. Kaladar Bapu, founder UX India. Thank you, my friend. Don't leave us. Don't scare us like you did this morning. Put this in here. Where's Beth? Huge round of applause, everyone. Hello. Thank you, Steve.


What's up everybody, Jason here for jaspyscasebreaks.com. We just finished this Jaspys 48 box Black Friday Cyber Monday Weekend Football Mixer Random Divisions. This is just a hit recap video and any randomizes we needed to do for the break. So let's switch scenes and let's kind of show you some of the main hits here. So there's a lot of cards actually. A lot. Give you a quick glance right here, kind of hard to see right there, but I have a lot of cards that will be penalty to be top loaded by the shipping team. So I won't really show those, just the main hits here, of course. And here's some of the bigger names of course, like even if it was base colors and rookies, like Tua McJones, Jerry Judy, nice Herbie right there, Burrow, little Brady, Latter Zolaire, more Burrow. The nice heroes, Purple, Deondre Hopkins, Allen, we had a downtown, Derek Henry, that was really nice, Herbert Rookie, little heroes there again, Joe Burrow, Red Ice, Andrew Luck Rookie, Russell Wilson Rookie, we got a little shock wave over there. Herbie, James Winston Rookie, Darren Waller numbered, Zach Wilson, more McJones, more of the newer draft Patrick Mahomes number, Trevor Lawrence, Rookie Josh Allen, little Art Gallery, numbers here, Terry Bradshaw, Herbert Rookie, number two of Tug of Iloa. Then we had some relics here, so these are all just going to be relics here. Quickly skim through them, a little Lovisco, J.K. Dobbins, Colt Matt, Niko Shamanian, Sammy Watkins, Hamon Gunray, Chewba Hubbard, Trace Sermon, Mark Slatimore, Jerry Judy, Jane Robinson, Joe Koo, well that's actually Miles Garrett, sorry, got a booklet here, that's just a relic they're done, $199, David Johnson, we have David Singletary, Tyler Boyd, Len Dawson Patch, Mims, Chewba Hubbard, nice Jalen Hurst of Five, that was a really nice one. Brett Farber, 35, Mack Jones, Remondry Stevenson Duel, Frier Muth, Evan Ingram, Devonte Booker, and Motherload there of Kenneth Dixon, and here were any autographs that we had here, so these are all the collegiate ones, I'll flip them over just so you can see what they are. Patrick Jones, Brevin Jordan, little Josh Allen that was nice there. Javane Hawkins, Tony Lipit, Amar Cooper rookie autograph, and again these are all tagged and ready to go to teams, but just in the sense to show you who and who they were, and a one on one, Pukka Williams Jr., Jalen Waddle, Rashad Weaver, Michael Parsons, Marcus Stevenson, Quiddipay, Khalil Herbert, Joseph Asai, Jamon Oskron, we had JC Horne, Bill Romanowski, Amonra, St. Brown, Penn Palace for Detroit, but a nice Melvin Gordon to 25, Kiki Kuti, Christian Barmore, Chiba-Harvard patch autograph, we had a Tyrell Lewis, Michael Carger patch autograph, we had a Dallas Cowboys, Meere Images signatures, Dan Reeves, Meere Smith-Marcetti, Trevor Davis, a little booklet for the Green Bay Packers, we had a Christian Okoye patch autograph to 15, we had a nice Kyle Pitch Redemptions golden debuts, that is a Jordan Love booklet autograph, Miles Sanders autograph booklet rookie, we had a Cornell Poelle neon signs, another Jalen Waddle autograph, we had Raymond Callas, we had a rookie patch autograph to 25 from Zenith, Cam Akers, Andre Reed to 10, nice Jalen Hertz to 75, Moundra Stevenson Wals, autograph to 8, Black Gold, CSI signatures Connor Cook, and a Kenneth Dixon right there, then we also had a lot of these collegiate players that pretty much were affiliated with only one team, some of them still on the team practice squad, only were affiliated by a practice squad in their cut, so we put those all there and we tagged them all, so you can see the names in the teams that go to right there, so there you go, Semifahoko, so we got all those tagged there for you guys, and then these were all duels for any Redemptions squad, so we'll randomize all these cards to the rightful customers there, between New England and Denver there, Sertain and Barmore, then we had a Quad Relic there, quarterbacks and running backs, and then these cards guys, so we had a rewards points of a wall card, that's going to go to number one on the list, and then these players here had no teams affiliated, KJ Stevenson, Marcus Murphy, Marcus Murphy, so it'll go one, two, three, and four, top four to get these little hits as extras, so that's what we'll do there, and here we go, so let's click the dice roll and roll it for all of it, 11 times, Patriots Broncos dual patch autograph, one, two, three, four, five, six, seven, eight, nine, 10, and 11th and final time, boom, five and a six, goes to the Patriots, which is going to be New England, which is the AFC East, Kenneth, so there you go, very nice, next one we'll go 11 times, so it'll be Eagles Rams, one, two, three, four, five, six, seven, eight, nine, 10, 11, 11 times, Rams win that randomizer there, there you go, nice win there, 11 times on the Quad, one, two, three, four, five, six, seven, eight, nine, 10, 11, Vikings win that one, one, two, three, four, five, six, seven, eight, nine, 10, 11, Rams win again, there you go, Jared Goff is the winner, all right, again, 11 times, top four, get something extra, one, two, three, four, five, six, seven, eight, nine, 10, 11, so do them, Rob Lord, you're going to get the wall card points, Brian Frank, you're going to get the KJ Stevenson, Christopher Nelson, you're going to get one of the Marcus Murphy autographs and Ali Fonzo, you're going to get one of those as well. All right guys, so I appreciate you guys, this was the recap video, any randomize way to do for the 48 Box Black Friday, Cyber Monday, Weekend Football Mixer, randomdivisions.jaspyscasebricks.com, I appreciate it guys.


A large crowd of students gathered outside the marquee for DCU's snow sports annual ball drop. What happens at this event is that a container of colorful balls are hung from the roof and then released. The balls have numbers written on them which correspond with prizes, the main one being a golden pass to snow sports ski trip to Andorra. The event, which was a huge success, was held in the hub last year. However, due to reconstruction, the society had to move its main event to the marquee. As the countdown begun, the students crowded eagerly beneath the container. However, there was somewhat of a false start. Eventually, after a number of attempts, the balls were in full flow. As the winners took to the stage to collect their prizes, a number of distraught students turned violent towards committing members of each other. This is Paul Dwyer, DCUTV News.


Hi everyone Joe for Janisby's casebreaks.com doing a quick two-team random number block randomizer So it's just a serial number break just for those teams and just for pick your team 21 Which is sold out coming up in a separate video now in tier one. There are some non numbered cards All right, mostly it's mostly going to be base cards sometimes autographs, but I think mostly base cards We're just going to collect those as one lot and randomize them to one person in the break So it's either going to be Jack, Kevin, Juan, Matt, or Paul There are the numbers right there here is the dice roll. That's six. That's three nine times for names and numbers one two three Four and ninth and final time after nine. We've got Paul down to Paul six and a three nine times for the numbers one two three four five six seven Eight and good luck ninth and final time after nine. We've got nine down to four all right Paul with nine Juan with seven Matt with zero so Matt you'll get any and all redemptions for those two teams Including one of one redemptions Paul you'll still get live one of ones You also have six and eight Kevin with three Jack with five Paul with two and four So let's order these numerically here and in a separate video will be the break itself Jasper's case breaks.com