Thanks very much everyone. I'm just going to jump right into this here. Who am I? Bill Gilmore. I'm Bill Gilmore on Twitter. If you want to help me up, I will 100% follow you back. Get some sort of WordPress community going. I don't want to dwell on this too long, but I just want to let you know who I am, not too big myself up, but more to give you context of why I'm telling you this stuff today, okay? So essentially, I am a front-end developer. I work at Flynn Studios. It's a really exciting development house that we work in. We're currently recruiting and expanding, so if any of you are front-end developers, back-end developers, and you're looking for a new challenge, let me know because we'll be really interested to hear from you. At five years' experience building WordPress themes, I use HTML, CSS, JavaScript, a little bit of PHP, which we're going to look at today, but I'm not a PHP developer. A lot of WordPress API logic is why I...come on in. So I'm also a little bit of an obvious JS application developer. I recently developed a to-do list app, which I released on the App Store, and I've doubled with a couple of other things like search engine, jQuery, power that I made and stuff. So I'm also a huge WordPress family. We used WordPress for a self-posted blog back in 1999 with my boy, Christam here, where we would blog about literally the most uncorrelated stuff ever. I think it was just the excitement of seeing our written word on the Internet was half as a bum. Then I learned a little bit of HTML and CSS, with also some help from my friend Christam here, and also Linda and Udacity. And I began to earn a living just with those quite simple skills and WordPress together. I was able to deliver products that a client would actually really like. So I tried all of the sort of solid difference systems as well, Julema, Drupal, even Magento for my sins. If any of you guys here have worked on Magento day in and day out, you really have my sympathy as a terrible system. WordPress is used by 60% of all CMSs of harmony now, so that's a pretty amazing thing and a huge market share, which is why I love it so much. So as important as who I am, it's who I'm not. I'm not a designer. As you're going to see from this example I've made today, I'm no real passion about design. I'm just trying to show you the functionality of WordPress API. So it's going to look pretty nasty. I'm not a PHP developer, so even though I double a little bit of PHP here and there, it does power WordPress. I would never describe myself as like a talented PHP developer.  I'm not a fan of playing back-end tennis or playing project tennis with back-end. Happens a lot with Magento. We fix something. They break it. They go back to us. We break it. It just goes back and forth and back and forth. That doesn't happen with WordPress. Clive comes to us. They get a really nice design from our design team and I deliver a full stack product. No need for going to back-end because WordPress makes it so easy for us. Importantly, I'm not even smarter than your average bear, just like our friend Yogi here. I'm definitely not. No huge PhD. No master. Just no mad amount of training. Just working kind of with online resources and learning as much as I could. But I'm definitely not any smarter than you will in this room. So everything I can do, you can do better, I'm sure. Just a quick note. I toyed with the idea of doing some light coding to make this more immersive. But if anybody here is familiar with my man, Shikiro Miyamoto, here ahead of Nintendo, created Mario and Zelda. He had an epic fail during a live demonstration of E3 about five years ago, and Nintendo never did one since. So free recording is good enough for Nintendo. It's good enough for me. Let's get into this. We've got a lot of stuff to cover today. I just want to say thanks very much for everybody who come. It's a really great honor to be able to give even something very small back to the community that has made such a huge difference in my life. So let's have a look at the amazing world of WordPress API. Initially I had all of this. I wanted to take you from no code to finished product. I made all those resources, and then I ended up having to download them because I did a time of it, and it was over an hour and a half. So I'm just going to really quickly hammer through the basics because we all use WordPress, and I'm sure you guys all probably know these tags. But let's have a quick look at them anyway. Let's get all of them going. So we've got just PHP times wrapped around WordPress API, and it does that magic for us that we don't have to worry too much about, but it does some really cool stuff. We can call it top to the blog info. So just by your blog info name, blog info description, we can pull out the name of the site, the description of the site. See them with title and content. You're pulling out the title of whatever poster page you're on in the content of your poster page. See them with header, footer, and sidebar.  So let's scoot past this. So if I give you a quick example here, we have our name, our description, our title, and our content tags there that we just looked up. If we just put them on the page, this is what we would get. The name of our site, our description, our title, and our page content. Simple, simple stuff. So let's have a quick look at the featured image. A really nice feature of WordPress that I have been loving since day one. I'm going to click review for you here. You can see I don't have any featured image here. It's not that it's hidden in the screen options or anything. It's just not there. It hasn't been activated in the theme yet. So we're going to use whether functions.php and say add, need, support, post thumbnails. That's it. That's all I had to add to that. And all of a sudden, just by magic, we have our featured image here. So I'm sure you guys, I'm sure people have done this before, even if you're just a blogger or whatever. You should probably use your featured image. Just going to upload it really quickly. I put in a picture of Queens. This is an example. And I have my featured image. And it gives us a little bit of feedback here. So it started and then we hit update and we're ready to move on. So that's kind of cool. And you can see that on the front end, we don't have anything yet. Obviously, because we have to go back into our theme and then we're going to add the call to that. So I'm just creating a new demo called featured image, a divider, just to wrap it. And then I'm going to put in the post thumbnail. That's it. That little bit of API will now display the image object on our page. And it already looks a little bit nicer with some color. And you can see that I love it designer, right? It's looking pretty nasty so far. But can we make this a little bit smarter? How can we use the image to be a little bit smarter? Heck yes, we can. We're going to use the post thumbnail in URL. So we're going to get the address of where that image is held. And then we can use it to style around it and make it look a little bit nicer. So I've got my banner down here. Just the wrapper is just to hold it in place in the page so it doesn't become the full width. OK, something special there. And then in the style tag, I'm going to pass in my post thumbnail URL this time instead of just the URL. And I've also added a little tiny bit of CSS here just for the banner to make it responsive. It's going to be size hover. And some big colored white for the H2 tag, which is just static content at the minute. And we've put some padding on that to make it look a bit nicer. And hey Preston, just with that tiny bit of CSS and that little bit of WordPress API, we've built a nice feature for every page, a little topper that has like a banner. It's going to pull through every page you go to. It'll pull through the image and it'll bring that little static at the minute title. So the problem with that is when we add features to our site and then we add clients to those features, we get trouble every single time. So what we're going to do is add in a little fallback. You can see this is exactly the same code, except this time instead of having just my thumbnail URL, I'm just using PHP to ask if it has a thumbnail then use the thumbnail. But if not, we're going to fall back to this. This is a really nice API here, our template directory. That gets the URL of our working template, whatever we're using. And then the IMG is a folder that I created, just a normal folder for image. And Fill Murray is a picture of Bill Murray, but it fills in the gaps. So if any of you guys ever make websites on a content client, which they never do, never give you any pictures, we use placeholders. Now we use Fill Murray because it's a lot more fun. So we can see that we have that code in place in our app here. And then if I put it by my inspector to others, you can just see that's nice and responsive, but that's tiny bit of CSS, doesn't matter what size we use it. And then also, if we're a completely dopey client and we remove the image and forget to put it in, we now have our Fill Murray fallback, the beautiful man himself, back over, refresh the page. And there he is. So even the dumbest of clients can't mess that up on us, which is a great feature is exactly what we want. So let's look at Custom Fields next. I said that each two title that was on the top of our banner is just static. We don't want to have the same thing coming in on every single page. So we're going to use Custom Fields to make that different for every page that we're on. So you can see that I have no Custom Fields down here. There's nothing in the panel. That's because I have to turn it on. There's so much screen options. Sometimes it's off by default. And then when I open it up, I'm going to add in two different types of Custom Fields here. I'm going to put in one called Partner Title, which is obviously going to replace that Partner Title. And then I'm also going to use it in a more interesting way. I'm going to put three of the same type in. So this one is called Games. Let's pretend this is a page where I'm making a list of all my favorite video games. So Games Mario, Games Zelda, Games Platoon. I'm going to put in my big Nintendo fanboy as well as WordPress in case you haven't noticed. So this one is going to be unique. It's only going to be used once. But this one is going to be what we would call an array, like a bunch of the same thing. But we're going to use them as a feature on this page. So I hit Update here, and that updates my file or updates my post. And then there's two ways we can sort of tackle this one. We can just use the old simple tag, the meta.  So you can see it's given us both of our Custom Fields. And it's also given us our options from our Custom or our values that we gave into the Custom Field. I think that's cool, but it's not particularly like a great feature, just like that. So what we're going to do is improve this with a little bit of PHP. Very, very simple PHP. So this time we have the same div called meta. But we're going to have a new PHP variable called Games. I could really do with longer arms or a laser pointer. Either lose an option. That's all right. I'll try my best. So what we're going to do this time is create a PHP variable called Games. And it's that Games that can be populated by the post meta that is, I declared, was called Games. If you remember, we called it that for the back end. And then for each of the game in Games, we're going to endpoint one list item, and it's going to be the game. Also, I've put a little bit of CSS in it, just so you can, like, I'm just going to fill it into the side, like it's some sort of beside bar.  So that could be a really cool thing. Like, say, for example, you were doing, your client is looking to make, like, top vibes if they're doing, like, book reviews or something, or anything that they want to sort of group together about that. You can really easily make that, and then just give them, like, a little list of different custom fields that they can use as a feature in each of the templates. There's also a quick shot out to Advanced Custom Fields Plugin, which does this on, like, probably a slightly better way, but I just want to stick to WordPress API today. I thought once I start trying to cover plugins, that's always making my thing so big. Plus, we have our next speaker here. He's going to tell you I'm in a really cool thing called Toolset, which also does this in a sort of higher level, and also gives you custom post types too. So we'll hear about that next, which is going to be great. So at the minute, this is a page template, Jim, but not as we knew it. This is not no longer, like, just a standard page. We're starting to put in extra features that are only going to be unique to this template, or maybe another template that we'll make from this. So what we want to do is start to use WordPress's page templates. This is brilliant. This is something that, like, in other systems, that's not, like, being shamed, but in other CMSs, it's really, freaking convoluted and difficult to do, and WordPress, just like everything, it's really, really simple, okay? So here's my page.php, my standard, what every page should look like on my site, okay? There's some templates in here. That's because I haven't created the template yet, and it's literally this easy. I'm just going to paste in that tag at the top there, template name, custom layout. You can call it custom layout whenever you want. It could be the contact page. It could be bill's page. It could be Pikachu's notes, anything you want to call it. That doesn't matter, but what you do need to do is when you name it, prefix it at the end with dash template. So I called it custom dash template there, and this tag at the top. There are the two key ingredients. So when we refresh, we go back in here, and we're going to refresh the page. You'll see that all of a sudden, we have this new area here called template. And you can see the name, custom layout, is that php tag I took at the top. So I'm just going to keep this on my ph.php at the back. And ph.php shouldn't have all these extra features, so I stripped them all out. I have a really good think about this to make sure I don't miss anything if I remember. I don't know how to hurry up though. You can pass the word, but... So yeah, I stripped all these features because this is my ph.php. It's going to be used just for a standard page, and the client is going to put all the cool stuff they want to in the content area so that we don't have to kind of deal with that later on. And then you can see when I reload it, it goes to a boring page. I want to change back to my custom layout that we just defined. It comes back to our cool template that we're building. So that's a really powerful tool. I want to tell you guys what you want to do, but what I do on a lot of jobs is every page that is unique and has unique features to it has its own template. It means that the user can come back at the end. They're like, I want to make another page just like my contact form. I'll use the contact template and I'll put extra stuff in the content area. It's just a really powerful and simple tool to use. So just to note, post templating is just as easy. We were looking at a page template there. You can use this for posts as well. So we just put the same tag at the top, but this time we're going to put an extra thing at the bottom called template post type and we're going to put in post. Obviously, if I did a comma and put in page after that, I could use that template on a page as well. If I had any custom post types, which maybe I could mention in the next talk, any custom post types, like I made a product, post type or whatever, you just put a product on the end of that, whatever the slogan of the post type is, and you'll be able to call it up. That's exactly the same way. That's that little meta box here and you just change it. So let's look at template parts. What we built at the... Okay, so here's what we built for the banner. This is good because we built a really nice feature for our site. I'm not trying to, like, dig up my own code. Just imagine this is a really well-developed feature. But we've got our banner and we're going to use it not just on the home page template, not just on the about page template, not just on the contact. We're going to use this on 10 or 15 different templates. I'm working on the site at the minute where I think it's pushing about 40 templates at the minute because it's such a huge site and everything is bespoke on each page. So if I wanted to use that and I put that code at the top of every one of those templates, the client comes back to me 80 years time and he goes, I want to change this part of the banner and I'm thinking, oh my God, where did I use that code? I'm going to go through each of these files or search through them and they'll be on this one. Absolutely. So what we do is we see that it's out as a PHP file. It's just called banner.php. So it's just called banner.php and what we're going to do then is use some more WordPress API and call that file in. So all that's done at the top here is put in, like, get template part banner as if I can go back, no it doesn't help. Get template part banner is very top and we don't need to write in that PHP, actually, just that API does that and it grabs that file and puts it at the top. So then when I use that in 10 different files or 20 different files the client comes back in years time I changed one file and all of the templates are updated. So it's just the power of PHP really and I'm not trying to say that WordPress is doing this, like PHP is doing it but WordPress uses that API and just makes it really, really easy to do. So that was quite a lot of stuff and I'm talking fast because I'm worried we're running out of time. So let me do a quick recap and if nobody's enjoying that PHP 2 in a cab you have no souls here. So WordPress API we looked at the blog info using the site name and description so obviously, like, if you make a theme it's not going to... it's not 10 minutes for me. That's 10 minutes for you. You need to find that back. So, yeah, if you need the blog info obviously the next person's logo comes through the next person's title comes through the top, okay? So we looked at the page title and content which obviously will be unique to every page it's loaded on, every post the site bar doesn't mention that one using a featured image as a URL custom fields as well we looked at page post and templates using template parts I would now like to apologize for anyone who is a seasoned developer that was probably a little bit simple for you. The next part's a bit more interesting I think it might actually... it might be something even from Mancrestum here who knows. So the next part, right? Giving the client more control. The client always wants to have control over the sites that we built for them and they don't want to be coming back to us for regular maintenance for really, really simple stuff. So these couple of tools will sort of make things a little bit easier for them. First up we've got short codes. I'm sure everyone's used a short code here anyone who has contact forms on their site in a square bracket we can actually just make our own short codes so that we can have content added in that the client can control over content that is code based without being able to see or more importantly break the code so we can see it by little chunks that the client can use it. So here's an example that I made any designers get ready to cringe when you see this example here's a little example I made of a little offer that the client is going to offer and has a call to action at the bottom so every time they're having a special product they can fire in this and then they can have a call to action.  So this is what it looks like our content finishes and then this comes in but the client can't control that they can't put that anywhere they might want it on every single page so if you haven't heard of that expression before just google html identifier and it just takes a lot of html it makes it into one big long line in those spaces Here we go so in fact we've got our functions.php where all the magic happens when we're pressed you can see our first thumbnails is still here and just underneath we're going to add in our add shortcode API and then we're going to call it work camp demo that's actually what the user will use to call it on the other side our function here which is work camp down with shortcode obviously you can tell anything that I call work camp is just for you to name you don't need to use the same naming convention there's no need to call everything work camp and all this does is I think I actually saw this in the previous one it's just going to return your html here at the minute what we're going to do is paste our html code over your html so that's what it looks like we have our shortcode here with our html as the user is they can just put it in wherever they want so it's not going to be below the content now it's going to be part of the content and they can have that lovely great deal called action anywhere they want on their website so you can make that if you had a lot of common features like that in a site what you could do would be a really nice feature it's to make like a little library for them a little short codes and then they can pop them kind of in and out whatever they want so at the minute we're starting to get a bit of a messy functions.php which isn't something I'm not a fan of I like to kind of keep my functions.php super clean mainly because I want to scroll through two cars in line to put it down to a project but also because the next developer who takes it off me doesn't want to do that either they were like okay I have a problem with this I want to replace that, I want to take this out so all I like to do is store everything in the inc folder it's just a folder that I make and then I call that in my functions.php so that's just a kind of nice tip and it uses this include and then we get, we saw earlier on get template directory against our active template and then include folder and short code.php so that just means I'm not looking at all of my code in one place and it means I can keep it separated out which is a lot cleaner so let's start with the widget areas because once we start to add all this stuff in you would see the functions.php just scroll all the way on the page so let's look at our widget areas what we're going to do is add two different widget areas in here, you can add as many as you want the reason I put it in here is just to show you that you can just take this cooking coffee and paste it and put it in as many as you want it's a really good, I'm sure everybody knows what widget area it is here but it's where you can sort of drag and drop with a user interface, different chunks of code in and obviously loads of plugins use widgets as well, which is great so we have our, we're just going to add action here we're widgets in it that's what we need to tell them to fill in a widget this is our, what we define here we're a camp widget in it and then that calls our function up here which registers these, you'll see that these are both the same but they both have a unique name and a unique ID and that's really important the name is for the user so they know where they're putting the widgets the ID is for us the developer so that we can call the right one so back into our sidebar.php we have some other content earlier we have a quick if to see if their sidebar widgets ID is active and if it is we want to display our widget our dynamic sidebar sidebar widgets, those are our ID for that and then as you can see we come back from the front of the site and there's nothing here because I've also separated this item there's two columns now, but there is nothing there because we haven't added them this is a great point to show you that I've separated that mean content area and 30% for my sidebar there's the active code that's going to run here is my sidebar that we just looked at as well where we talked about if statements and importantly the ID you're going to get the ID right, you're going to call the wrong thing or we'll call nothing and then we go back to our WordPress oh sorry the last thing we've got to do always is come back to our functions php and make sure that we call in that extra php file that we put inside the in folder so again I include tag we're going to see it again or get template directory really really good to get our active template and then the actual address of the code that we wrote good time for a water break it seems like I'm typing really slow but it's got them sort of sending freaking out as I'm doing this I'm like people are going to be watching this I'm so excited it's kind of annoying I've been doing this to myself it was actually pretty terrible so we go back to the new area up here which is going to be the custom or our widgets area and that's because we've initialized widgets WordPress is like hey this guy's going to use widgets I'm going to put this new area in here we're just going to drag and drop some widgets in but again widgets are really powerful these are just the default WordPress ones that I've shared everybody's seen but there's also like a whole library of plugins like if you want to pull your Twitter feed in there all you've got to search for is a Twitter widget plugin and there is just an unlimited amount of them so you're just going to remember to hit see is what I've been doing the first time I've practiced it I got very confused then we go back and refresh that and you can see we've got a new sidebar area and we're pulling our widgets 3 and 2 which is great clients love that because then they can play with them and experiment and if you do it not just always in the sidebar but in different parts of the site they really like that the Twitter widget is going to be pulled in there and you can add in just copy and paste that code you can add in as many widget areas as you want so the next thing I want to look at really briefly is menus it's a really nice powerful tool you'll see here that I don't have a navigation bar but I have made a load of pages just like pretty much as lower or maximum of those pages but I want to make a navigation so that everybody can get to those pages and I experienced it when I first started my job people were doing this statically and I just couldn't understand why it's like the client comes back to you and it's like I've made 5 pages I want to put them up so we put in our WP out menu and importantly I called the work hub again this is just a look at the CSS it's going to part, it's super simple there's just a couple of suit elements to make this dropdown that I'm going to show you but very very simple CSS as well but yeah so inside of that client coming back in the morning that they want to see their new 5 pages they've added in the navigation bar this just gives them a really amazing user interface that they can really quickly update their nav so we go back in here we're going to make a new menu from our parents menu we're going to call it work hub because that was the idea that we assigned to it I'm just going to drop in all the pages here so drop in all the pages and then you can see that I can drag and drop these around a really cool feature as well is I can change the tag that was too long for an application I can change it to home that doesn't change the address of the page the URL it doesn't change the title of the page it just changes it for the nav which is a nice feature I can also drag and drop because these are children pages of WordPress so I can drag them in so that they're going to set these children pages and that tiny bit of a pseudo CSS there will allow that to work so you can see we've just pulled up an L there and then we can roll over those really nicely a little bit of CSS3 for transition and yeah those are really nice kind of powerful tools as well so this is the thing that I don't see IGN use it really well although I don't think they're part of WordPress but it's a thing so that whenever you write up a post if you have multiple bloggers like my friend Matthew here everyone does on the website with multiple bloggers on it this is a really great feature that at the end of the post it'll tell you a little bit about that person who's written the article so you can see here this is my information my horrible work photograph they really do it for here it's usually a picture of a pixel bill but they give me put on my professional one this looks like it so this is information about me I've got my bio here I've got my website address I've got my name and I've got my pic so if I go through really really again super simple API code that allows me to do really cool powerful things I've got my id for bio I've got my pic in there and I'm going to grab my avatar using my id or using my email as my id then I'm going to say find out more about the author's name and I'm going to have my author's description which was that bio and then I'm going to have a little thing so you can contact me via and then that link is just wrapping my URL that I put in there around my website so at the end of every blog post every author will have their own unique things show up there find more about Bill find more about Chris find more about Matt remember where it is it'll be there, picture it it'll be there, bio I think it's a really nice feature to use on sites especially if you're using it for blogging so we've got this pretty far through this and the next little bit we'll just recap this I think we looked at using custom short codes we looked at widget areas we looked at WP NAVs we're making nice interactive navigation menus we looked at author details which I also like to call post sign off because it's like a nice way to say have a sign off at the bottom or a call to action okay and now the last thing I'm going to look at is anyone who's a really seasoned theme developer I hope I didn't bore you too much of the simple stuff there as you're really aware there's going to be a different range of abilities here and there's nothing I hate more than going to talk and someone just dives in at the deep end and I'm sitting there going what the heck are you talking about I'm getting nothing from this so thanks for bearing with me if you're a very seasoned theme developer but this should be pretty cool this is being introduced in WordPress 4.5 I think so the WP Customize which is what exists to literally customize everything on our site and it's also going to wrap up all the other stuff we've kind of talked about so far so in our functions PHP we're going to activate this by putting in Add Action Customize Register and we're going to call it again Work on Customize Register which I'm sure you can guess is just a unique name that I made up you can call it everyone then when we go into the background we've got a new area coming up here called Customize so we'll look at it the cool thing about this is everything we've kind of talked about so far is not controllable from one place so the user is going to be able to change their site identity generally we talked about the blog info the title and the tagline and when they update it they're seeing a live update that just happens you know like as we type it in we're going to get to see why this is going to affect our site and then we can hit publish we go back to the front end and that will actually be I thought I would back the front end so now we're going to quickly look at the menus you can control your menus from there the widget areas we just made you can control them from there you can even have a look at the home page settings where you can change it from being blog page to static page at the front which is what I did earlier and then also you can add in CSS here which is really good because a lot of clients are going to want their 15 year old nephew who's a coding whiz to have a bit of a fiddle with their site ok and that's great because you can fiddle away here as you can see I've put in a bonny type and it's like displaying none instantly it takes the site away it's not displaying the bonny it means they can fiddle around in there and they can add new CSS without getting near your core CSS and hopefully be breaking your site and then blaming you for it so it's really good that you can kind of have a quick experimentation there and see a live feedback now what's even cooler than that because that is pretty awesome but you can actually add more features to it so we're going to have a look at the logo here which is a really nice feature this is some not too bad html or not too bad thp and what we're doing here is again adding theme support for a custom header is what they call it and then we're going to do some defaults here is an array of our defaults up here so we have again a lovely filimary fallback just in case someone doesn't put something in there and random defaults at default you can put in a lot of different defaults and have them cycle through that on page load then width and height I just want them to be 150x this time and there's a lot of other things or a lot of other settings you can put in there and you can also put in whatever you want and pull them out of the front end too which I will show you then the next thing we have to do is go to our functions php and call that file sorry completely skip that but we made our new file called theme logo php again inside this ink folder where I like to keep on the code and then we go to the header on php and we call that out so it's just as normal anybody who's done any web development at all this is an img type very very simple it looks very exactly like on the four lines that's just so I can see so I can show you it a little bit easier so we've got our source and we're pulling out php header image that is actually going to pull out the URL of that image we have the height and this is where you can sort of equate anything you want so the height you say echo get custom header and then whatever the value you assigned on that so we have height and width coming out and then alt this is a little tag that I always add just because it's good practice for accessibility then what do we get the front end we have Phil Murray looking a bit grumpy there and he is our logo for the top of our site but the cool thing is we can go in here now because this control has come into the same place where we're going to control everything from so we can go in here we can click add a new image I already have one in here but if it wasn't 150 by 150 it brings up the cropping tool and then you can crop it to be whatever size you want there's another really nice feature for press and then a live puts that in there for us and then if we hit publish up at the top you can see that the changes we've made inside this editor are actually built through to the live site it's like updating our code for us which is quite simply amazing there we go so the next bit is even cooler than that but this is where it's actually getting beyond my area of expertise in PHP I wouldn't call myself a PHP developer as I said earlier but all of this code is all out there for you in the WordPress documentation I'm just there for you to sort of use pretty much I hate the set the copy and paste it's kind of like a funny thing we say I work all the time I copy, I paste, I web developer with WordPress we've got that back to we're going to make a new file here called theme colors PHP so this is broken into two slides here because I couldn't fit all along but I'll show you in the video next anyway but what we're going to do here is this is our function that was called whenever we set up our customize in the first place so we're calling this function we're making an array called colors and each of these is an array item a different color so you'll see there's a slug which is our ID what we use developers to call it we have a default which we can set any color that we like we have a label which the user will see whenever they are sitting in front of them and then WCV if you can guess that's the workout alpha so you can change that label to B so they're grouped together you can change up to whatever you want then at the bottom we're going to loop through each of those so these settings and controls that this is a proper I copy out PSI web developer job just got that straight from the WordPress documentation and everything just works so much easier than other platforms and then the final point of this is the last thing we're going to do is save PHP variables that we're going to pull through from get option header color and then we're going to pass these into your style tag this important issue need below your call to your CSS because it's overwriting the CSS over in the first place so the cool thing is you can kind of concatenate these together as well this one that I gave it an idea of header BG color but the user is going to see the tag main theme color so I can have the header and the side bar like any header if you want to take that main theme we can have them all concatenated there and then we also have just the other two settings as well the header and the footer or the entry A is any link that's going to be in there so just go quickly to the demonstration oh yeah sorry and then one last time we have to include that in our functions to install PHP otherwise it's not going to know that it exists so we go back let's have a look at all of our pages so you know that it's not anything different what we just showed on the screen is actually what we're saying there's our functions there's that split into two slides so where we could fit all the ones scroll down so you can see it all and here's our header with the exact same PHP variables and style tag and then we go back into our customize area we have a new area that's opened up called colors you click into that and then the client can allow I would probably exercise some sort of caution here because you give them the ability to change every color in the rainbow and they will use every color in the rainbow so that would be very since like maybe slightly curtailed like creative control but you can see that they give us a live update just like all of those other feature styles which is a really cool thing and WordPress scroll out of the footer I can hardly see it here but once I change the color it pops in nicely and we can see that so so many controls to change everything about the site and it's all in one place so either the client is going to be looking at a page or a post and that's where they're going to control the content of that page or post anything else they're going to be controlling from this one area you don't have to treat them to go oh when you don't update this go to this part go to this part go to this part everything is going to be controlled from one place which is just a really really good product to give a client as an end product so but wait you may be asking yourself how does all of that work and there is only one answer it's witchcraft well maybe it's not witchcraft and maybe my man Tom here could probably explain how all these features work because you can't believe my mind with your talk there but that's to be about to customize it no the important thing is guys we don't need to know how it works what we need to know is that WordPress has built us this amazing system that we can build really really powerful like interactive websites with and just with some basic HTML CSS and some very very basic PHP there we've built kind of a really cool product that will give the client really good ownership over their site and more importantly if you're selling as a product and not a service there's some really really good features to add in so kind of do more yeah it can do anything you want there's no need to customize it can be rigged to add in anything you want there's an example I found online where we're controlling icons on a page we've got ethos as the web of the company which is every time like they have a little bar that says are ethos they can change it just from here and that will pull through to every page that uses that your head or your foot or your buttons your portfolio, social links like if you rig it all the documentation is all there if you rig it it can do whatever you want it to do so you can control every aspect of your site from WP customize so can we just make a killer theme with a customized UI let's have a quick recap so yeah you can see that we've I'm just going to repeat this now actually you can see that we've got we've got all of our controls as a product this is a really really high end product we've got one place to go to edit our content and we've got another place to go to edit every feature of our website which is an amazing product to give their clients in the end so I just like to say a massive thank you to everyone who came today it's been a real honor to be able to give something back to a community that has absolutely changed my life before I started developing Overpress I had no idea what I was going to do and it's brought me down this wonderful path to a career that I love and enjoy going to work every day so it's really really nice to be able to give something back and something I'd like to give to you if any of this WP customize or anything else you've talked about interest you please go to tinyurl.com forward slash WCB dash scene dash build and you can download all of that code and please feel free to edit and improve it and like if you can make it better and post it back up again I'd be really happy with that I'll keep sharing the link and it'd be great to get some sort of community going I'm at Bill Gill on Twitter so hit me up if there's anything that I can do for you or help you with Right Bill, thank you very much


Hey, good afternoon everybody time Stuart here our guest today is Molly Whalen and this is smart business moves. Hey Molly How are you today? Good. Thank you Very much appreciate you joining us today. You know, this is month of August is leadership month for for smart business moves and you're gonna be sharing some Some useful information for us in the area of leadership. I am I'm excited to be with everyone here and So it's great great to to join you all and and talk about self leadership You are in the residential cleaning industry yourself, are you on a business? I do I own mountain maids It's a housekeeping company residential cleaning company here in Bozeman, Montana. We have two branch offices We have one in Bozeman and one in Big Sky. We employ about 24 full-time year-round employees between the two divisions we have company vehicles we go out in teams and We've been doing this for about 15 years Wow, so I mean is this what Montana looks like? It does. It's that is the Big Sky area that's just off the road and And let the river right there. So it's absolutely beautiful. That is that is crazy What time of year is that is that summertime? No, that's more fall because the weak grass and the snow in the mountains So that's going into we have a very short summer season So we always say we have three months of summer and nine months or I'm sorry nine months of winter and three months of Family and friends. We don't have summer Unless family and friends are here. So yeah So I think this is your first time joining us on smart business who moves isn't it? It is and I appreciate it. I've spoken before at AR CSI's Conventions have done You know leadership classes engagement employee engagement classes. So it's great to be here with you Awesome. Awesome. How did you wind up starting your cleaning business or how'd you get into the industry? You know a separate serendipitous It just kind of fell into my lap. There was an owner that was doing it all They were out in the field cleaning. They were booking cleans. They were doing payroll. They were Just you know a jack of all trades and they got burnt out and so they decided to sell the business and my business partner and I purchased it in 2007 and We never were in the field. We decided that that wasn't something we were going to do. So we hired cleaners and And have never looked back. So it's been it's been really successful. It's been a great business Extremely rewarding. I'm all about leadership and promoting a safe work environment for employees And wanting them to grow within the company. So we have very young supervisors I still have the very first employee I've ever had. She's still connected to me You know, she's a mom now with a couple of kids and living in Michigan But it's wonderful to have those connections and they're lifelong and it's it's truly a pleasure to have the employees that That I get to interact with and you've been doing this, I guess 13 14 years then so that's that's a long time for somebody to To be part of your organization, so you must be doing a lot of things, right? I'm sure that leadership is a contributing Factor to that, correct It is it's also how I show up. So if you're showing up in a growth mindset, even if you're dealing with the different economies from, you know, the housing crisis to the pandemic to Lack of employees. It's really important to show up in this growth mindset. If you have a fixed mindset You won't be as open and as nimble to make changes be creative Come from a really resourceful place. And so that's what my talks all about Yeah Tell us a little bit about what a what a growth mindset is Yeah, so self leadership is is the ability to move yourself By by being curious by stopping judgment into a growth mindset So if you think about it Well, we'll go to the next slide and we'll talk about our mission first So the mission is to go to cultivate the skill of self leadership and to move yourself into a way of being where you're open your receptive and You're able to see some of the barriers That might be showing up or some of the blocks and breaking free of those So success today will look like how to practice this self leadership and it's a daily practice It's one that we we are always looking to do and then in the next slide if you look at that So this is more about Transform Transformational growth oriented learning and so what that means is as a business owner And I'm sure there's many business owners online We have many books in our libraries, right? E-Meth is one of my most favorite It's the the book that started My launching my career as far as getting systems down and what have you and then there's other books That's like the ideal team player There's all kinds of leadership books that you can read and Also, you can learn about marketing from Google or online classes all all this capability of learning is is Transformational right? It's it's at your fingertips. You can learn it anytime you want but to really get into growth learning and It's it's very difficult to do it through Normal traditional learning Capabilities so what what happens is if you're basing all your learning on Books, it's really hard. You'll you'll read them I can read them all the time the top ten ways to show up as a leader, right? And so those top ten ways. Yes, they're very very educational But they don't go into how do you want to show up what's going on with you personally and How are you showing up? So I'll give you a perfect example there was a teacher that was given a group of students and She was told these students are the most brightest students. They've ever had come together. This is going to be an incredible year for them and They this is a test study and so she got them so she showed up Believing that they were the most brilliant brightest group of students. She's ever had They excelled under her leadership They excelled in her classroom and then at the end of it She found out that they were actually the The children that were the struggling the most children that had been labeled by other teachers that they weren't able to learn in a traditional learning environment and They proved it to be wrong. So when you're looking at how are you showing up as a leader in your company? How are your middle managers your office staff? How are your employees showing up? This is what we're talking about if you're showing up and thinking that Nobody can do your job better than you Nobody can if you're showing up that you know my team Doesn't know how to do marketing They're not going to do marketing right and and so and then also for yourself if you're like I don't know how to do marketing and you put shame-based meaning on it I don't know how to do marketing because I'm not good enough and so if we go to the next slide You'll see that a fixed mindset is a belief that our ability is fixed our Situations are fixed and then if something is meant to be it should be very effortless How many of us sit there and go well if I was meant to be? a Marketer It'd be super easy, but you know this Tom You've taken a lot of work and a lot of time to create this kind of marketing right to go live to to promote your business it takes a lot of effort and If we are in the belief that if it's not easy then it's not meant to be and we're not good enough It's a shame-based Meaning on the level of identity and examples of this going back to like middle school kids again is that girls tend to do this 80% more often than boys if they are in a classroom that is math or engineering and They don't believe that they're good at it. It's because Or they don't know the answers. It's because I'm not good at it Right. Yeah, it's because of who I am that I don't know math Where boys more often will say I don't know how to do this, but I'm going to figure it out and So it's it's not just gender. It's more people that are under the perception of Being less powerful, right? So so think about and this is worldwide so think about people that Come to the United States and want to work in the United States, but they perceive themselves of having less power than others Women tend to do this because our perception is what others think what other women think what other men think and so if you have a group of People that you want to empower and they're coming as a shame-based meaning this fixed-based meaning that I'm not good It's because of who I am that I'm not good enough That's really really challenging and and that's what owners Can show up as themselves themselves that way or their employees that way. Does that make sense? Yeah This is you know, this is deep I like this though because you know, I you sent me your deck in advance and I went through it, you know quickly and my my initial pass was thinking that you're talking to us as like business owners the CEOs of our company and Getting our mindset right as it pertains to us and our performance as as leaders as business owners CEOs but I think what you really are Getting out here or at least in part in addition to that You know, we have an opportunity to help Other people on organization be the leaders that we need them to be by helping them approach problems differently and seeing their ability to You know do meaningful work and in our businesses in a different way Right. Absolutely.  They are educated. They've been highly educated they are Amazing people and yet they are afraid to make mistakes like The world isn't safe to make mistakes And if they're showing up that the world's not safe to make a mistake What are they going to do as metal managers? They're going to constantly pull you into every decision because they don't want to make a mistake and if they can be taught and Open up the possibility that it's okay to make mistakes, right? So when we start our businesses, we're not perfect, right? We make mistakes all day long We we don't charge the right amount. We send the team to a wrong home to clean. We Are a vacuum doesn't work. Whatever it is, right? So we're constantly imperfect But if we're saying that that there's no place for us to make mistakes Then we're showing up really differently, right? And as leaders we show up The best that we can but if we're coming in as a leader if we're coming into our work environment in a fear foam mode especially like during the pandemic it is it was Unheard of right this this whole idea of Shutting down and what do we do and how do we move forward and and if we're in total panic mode What are our employees going to do and how are they going to show up? You know, we started doing this show smart business moves at the beginning of the pandemic I guess it was March of 2020 and No, nobody knew what was going on and we used the term unprecedented event pretty much on a daily basis We were doing this five days a week back then and You know, we were we were scared. We were confused We were just we didn't know what you know tomorrow held but you know if I hear what you're saying It's like okay all that's natural But we have to manage that in order to be the leaders that that the people that Need us to be leaders for them want us to be Right and and we also need to learn from our mistakes, right? So so if we have a an opportunity to say well, we're going to try this And it may not work, but that's okay, right? Let's be curious. Let's think outside the box Let's do something different. I mean how many companies pivoted How many companies expanded like yourself where you came online five days a week to Help promote others and give support So many things were shifting so quickly and if you sat on the sidelines in this fearful mode It probably didn't work out very well for you And and that's how leaders are we we need to learn from our mistakes Be transparent Be curious Stop judgment because so many times we feel like we're the only ones that can do it, right, right? And and other times I hear business owners say well, I have I have this, you know imposter syndrome And and I'm just waiting for somebody to pull the curtain back and see That I'm really not the leader not the business person that I that I present myself to be And so can you imagine if you believe that you have Imposter syndrome and you're just waiting to be found out. How are you showing up? How are you showing up on a daily basis to your team to your company to your clients if you're always waiting for somebody to prove that you're not successful Intelligent brilliant And imperfect, right? No, I know that you spend time In this world studying this and and like doing some coaching and in this area of the imposter syndrome what you're describing How How pervasive is that? It's it's unbelievable. Um, how many people Experience it. I was a part of a program Here in montana where I was a mentor and it was wonderful. I became mentor of the year, which was fabulous but so many of the women that We were mentoring had this feeling this deep-seated feeling that they Were imposters and somebody would figure it out and and it's amazing they had Masters degrees they spoke several languages they started companies they They were just these amazing brilliant people and yet Walking around in this fear-based Just waiting to be found out. Um, somebody that's really famous talked about this.  Yeah, almost almost But I love that fake it till you make it. Hold on to that thought Because it's coming up and so I love that you presented that but but I've been talking about this a lot Why does it show up and this slide is really talking about it just that we put this shame-based meaning It's because of who I am. I'm not loved or wanted. It's because who I am I'm not smart enough good enough things like that So let's go to the next slide since we've kind of Will will speed up and oh my gosh. Do you guys remember stewart smile smally Of daily affirmations of sarinette live where he would look into a mirror. Do you remember this? Yeah, that's a very young al franken It is it is a very young one and he would say I am good enough I'm smart enough and dog gone at people like me and so these statements really don't work Right. It's it's like you can look in the mirror and you can pump yourself up But at the end of the day you don't feel it Right. You really don't feel it that you know Other people will tell you all day long.  They can get them hired. They can get them a You know a raise but they can't do it for themselves Right and and so even if you try to pump yourself up, it doesn't it doesn't work So yes, self-love is really important and and and accepting yourself for who you are and knowing your limitations Yes, it's very very important But trying to fake it till you make it just doesn't work It's it's it's not it's that isn't it So at all if that makes sense, so So It's really important to so i'll i'll give you a great example. Oh, this is a wonderful example. So I wanted to write a book right and so I was writing this book And I read it. I read it And i'm like, oh my gosh Nobody is going to want to read this right. This is terrible right and then I thought oh, no Maybe I should i'm being too hard on myself. Oh gosh darn it. I'm really good writer and gosh darn it people are gonna like it None of them worked right you're just you're like, oh, this isn't working But if you decide to actually put yourself out there And you say I can be perfectly imperfect and my book might not be perfect for everyone But it's really good For those that it is good for and that's totally different right? It's a totally different thought but if I sit there and try to Fake it. It just it just doesn't feel good and you'll stop and you won't write and it's a blank canvas um, it's kind of like the uh a story of You order shoes on amazon and amazon sends you the wrong pair of shoes and they don't fit Is that mean you're not supposed to walk? Right. It just doesn't go together Right be imperfect show up creative show up from your resourceful place And you're really powerful people every one of you are and if you don't know how to do something you can learn it It's not because of who you are that you can't do it Life isn't easy right owning a business isn't easy doing this this live webinar wasn't easy things were crashing right You can be perfectly imperfect it still Happens right you you I've seen the the term in your deck and just talking, you know hear a little bit about um missing development, so Is that could you explain a little bit about what that is and that I presume is a root cause of of The problem that we're trying to fix Yeah, and the missing development is no matter how much you read no matter how much you read on leadership No matter what you do If you're showing up from a place where you are shame-based I'm not good enough and it's because of who I am Or you're showing up In isolation like you're doing this alone That you give and you give and you give and you can't give anymore Yet people don't seem to accept what you're giving Or you're showing up in um lack of resources lack of time money um Knowledge whatever it may be. I mean how many Entrepreneurs say I I need 27 hours a day. I don't have enough time and and so if you're showing up That is the developmental Opportunity is to change that thought process. What would it be if you did have enough time? Because you actually do And what would it be if you actually gave what people wanted? So so many times as business owners We think we know what other people need, right?  I can't give anymore. I mean how many business owners feel that way Right and so in common you you hear that all the time You do and you're like and the people do all kinds of things like business owners have Games and they have snack bars and they have You know sushi fridays or they have Whatever they do, right and it never is enough Well, maybe it's never enough because maybe that's not what your team needs from you And if you're not curious And you're not asking what people actually need from you Then how do you know? coming at it from, you know, this place of of You know missing development and you know the We have to be the leaders, I guess that that that our people need is to be and if we're we're not coming at the right place What are the tricks? How do we get our head screwed on straight so we can can be that leader so the the Best way to do it is is a lot of times is to break free of these Inner barriers that I call them where you're feeling isolated. You're feeling shame You're feeling lack of resources And and finding a coach To help break free of those barriers because a lot of us cannot self actualize by ourselves We don't even know we're doing it. It's like these deep grooves in a record and they go around and around and around And we never jump out of it And so the best way to do it is to find somebody that can actually Amplify you see your brilliance See the possibilities and help you break free Of this feeling of lack Whatever it is or fear if fear shows up That's a that's a great way to say. Oh, I I'm in a fixed mindset, right? If if you feel that Um, no matter what you give it's not enough. That's a fixed mindset if you feel that you're burdened to others That's a fixed mindset. So all these are fixed mindsets that are easily broken free coming from somebody that can help you or Trying to center yourself into your power source Where are you resourceful? Where are you creative? Where are you curious? Right. So what are you good at? All of us have something we're really good at, right? Um, something right so whether it's writing or whether it's talking one on one or it's Cooking meals or it's dance or whatever it is. We're really good at something And so that's where our power source can be Is is feeling into when we're really powerful And we're resourceful. We're not coming from a fear based or shame or lack Then we can start to get curious about some of these stories So i'll share with you perfect story I signed up for personally and I can't believe I did and i'm going to share this live But I signed up when I had my first child Mother's guilt, right? So before I had children never even knew what mother's guilt was I lived a beautiful life. I was had this wonderful pregnancy I had this newborn child and all of a sudden mother's guilt presented to me And I signed the dotted line, right signed sealed and delivered ate it with a big fat spoon Mother's guilt is you're you you can't win, right? Your child should play soccer or or not Should I work? Should I not should I? Have my kid go to harvard and if he doesn't then then I failed So it's this limbo of you can't ever be right and I lived in it And it showed up all the time and then through this program. I'm like, oh my gosh I have lived in mother's guilt now. I just see it and I'm like, what would it mean to be perfectly imperfect mom? Right where I don't know all the answers where maybe my children Can do what they want and who cares what society says Just because my son doesn't go to harvard doesn't mean he isn't brilliant Right. And so if you're showing up in this very different place this place of being imperfect Doors open Opportunities open you don't beat yourself up anymore And I lived in it for 20 years 22 years actually It's a lot bigger than just feeling better about yourself.  I'm a good mom gosh dirt. I'm a good mom like like Stuart Smalley It it didn't work, you know for 22 years but breaking free of it and it's rapid and then you start to see it and it changes everything Changes your personal life.  It's so so So Josie and I can't believe she didn't show up again. And then What are you going to think when she walks in the door the next day? You know, you already have this judgment about Josie Right and you don't know what happened And and and it could be that she's lied to you and all kinds of things and we could get into all of that But if you're just looking at her as a human being Right and that Maybe something did happen and maybe she actually couldn't get to work And you've already placed judgment on her before she can even let you know So how are you going to show up snarky? sarcastic Like oh great to see you Josie. I mean What is what is she thinking? She's like, you don't know what happened, right? And and so we don't want to be railroaded and we don't want to be run over But we also want to Treat people as human beings and I think when you're in a fixed mindset Towards your team judging your team You you really are showing up as your team's an object instead of a human you're basically putting them in a in a in a negative place and a Like in a in a sports analogy Perspective you're you're basically telling them that they're going to lose That you're not putting them in a winning mindset There was a Gee Back in the 70s There was a football coach John McCabe is a coach of the Tampa Bay Buccaneers and they lost a whole bunch of games and Tim one of the games he was being interviewed and a reporter asked him How did he feel about his team's execution and he said I'm in favor of it And you know, that's kind of funny, but he's actually telling them that he doesn't see them as winners Right and that would be a manifestation of a of a fixed mindset It is It's a part of that. It's it's holding judgment right so It's it's holding judgment as he is a coach his abilities as a coach his abilities to Formulate a team that is cohesive That wants to win wants to play together. So if you're seeing any kind of discord in your Team even if they're individuals or or group team based if you're seeing a discord There's something going on right and as a leader Breaking free of it and helping them to break free because they could be in a fixed mindset, right? I mean, I don't know how many times I've heard well, she doesn't like me And I'm like, well, are you sure she doesn't like you or does she not like your performance? Right because it's very different And and then they'll say well my client, you know, who I clean for my client doesn't like me Well, does she not like you or does she not like your performance? Does she not like you because of how you respond to her? Right. So so what's really at play? What's really showing up and and if you Show up that somebody doesn't like you then others aren't safe, right? So Others aren't safe and if others aren't safe and I'm going to go in and clean their home And that client isn't safe because she doesn't like me What kind of clean am I going to give that client? I'm going to try to get in and out as fast as I can and it's going to be horrible right and so Like there's no possibilities and then this is vicious cycle of the client complaining and she's like I know she complains she always complains. I mean, it's just this really vicious cycle. And so stopping That kind of thought process and what would it be if she actually did like you? And one if she does like you she just wants you to clean with more finesse Or more detail or whatever it is. How does that change the scenario? Right We we have a comment here, which I think is is is Touching upon the heart of where we're coming from or at least it's a it's a corollary Janet says it sounds like a growth mindset has a lot to do with approaching Self and others from a place of compassion instead of judgment. Would you agree with that? Absolutely Because judgment cuts people off at their at their knees Right and and compassion opens up possibilities And if you're the leader trying to get you know maximum performance from your team if you can show compassion that's a I guess You're going to get a better outcome than being judgmental Right, right. I mean, I mean how many people want to work for somebody that's judgmental Especially in this day and age when they don't have to They they have so many choices of places to work, right? You always hear people quit because of management not because of the job Yeah, you quit you quit your your your manager your supervisor rather than the the job that's uh Commonly held belief Right, but it's really easy to fall into the whole judgmental thing, you know Tom never comes to work five days a week and you just kind of Assume that's going to be the case and you really aren't approaching it by asking the questions being curious trying to You know be be sympathetic. You just uh Kind of kind of go to the negative assumption that that's common it's it's really common and And it's and it's and it's too bad It's really too bad, you know, you really You know touched upon, you know, 2022 with the labor market and everything that's happened since over it. Um You know more so now than maybe in the past understanding this concept and leveraging it to Your benefit and the benefit of uh those new organizations probably more important now than than ever with What we're doing with Well, and it starts with you, right? So if you start to break free of Of your fixed mindset and go into a growth mindset and if we flip this slide really quickly I wanted to see what the next slide was Um, let's go. So some of the fixed ones These are really helpful, you know, I'm either good at it Um, or I'm not and a growth mindset is that you know I can use failures as opportunities like what we were talking about. Um And then another fixed one. I'm always bad at making decisions I mean, how many times have we heard this even from our office people or our teams? Um in the business or even business owners that are like, I'm just bad at making decisions And instead you can say I can learn and grow from my challenges, right? Do If you can feel into that I'm bad at making decisions Or I can learn and grow from my challenges Do you feel the difference? Right and and and it and it starts to go from your head into Into your body and when you start to feel it into your body that becomes a growth mindset It's the it's that whole thing, you know life is 10% what happens to you and 90% how you react to it and We have choices that we can make where we can Make good things happen out of bad situations if we choose to Right and then the next slide if you if you um go into that These are the ways to jump into that gross mindset to be curious, right? I wonder how this might look like in a new creative way Suspending judgment, which is really important and uh and Committing to find a different way And then using your creativity and resourcefulness. So those those are really really important Actionable items. So if you start to feel that you're not curious Then you know that you might be in a fixed mindset. Does that make sense? It does it does Mm-hmm asking questions even if you're just talking to yourself trying to to learn and figure out and collect more data You're right you're right So you have had like formal training and this is this is a a passion of yours, isn't it? It is so I've had um, I've got my masters in coaching And then I've owned the business my cleaning business for 15 years. So I've been coaching women and men for 15 years Wanting to promote their development growth their leadership And it's really interesting the coaching has shifted me more into a place of self actualizing and helping others to self actualize Versus how I've done it in the past where it's been quite linear, right? So If you want employee engagement, these are the steps and it's very linear This program that I now offer really gets into the heart of Why am I showing up this way? What are the old stories and how are these old stories holding me back? And it's very individual and it can be in a group setting But there's there's so many things that hold people back from being everything that they possibly can be and and Can you imagine if your leaders of your company could step into Themselves and feel like it's safe to fail and it's safe to make decisions Even if they may not be perfect What could they do? Right? It gets you out of the office for one and gets you your freedom so Coaching you coach Like business owners CEOs you also coach their teams You can do it individually or you can coach the whole Theme as a group I can and and it's interesting to do a whole team a whole growth Because they get to hear each other and they get to hear What's been holding them back and then they're they're creates this space in the safety of compassion and understanding and and Cohesiveness like it starts to break and it's really a beautiful thing to watch Wow So if someone wants more information or wants to to reach out to you to To find out more about this. What's that? What's the best way to do that Molly? They can email me. They can phone phone phone me text me My website is still under I'm reorganizing it as I speak but Please feel free to reach out to me via phone or email I would love to talk to you love to to work with you In whatever Capacity you're you're wanting to do I have programs that's all on zoom There's there's you know full day coaching. There's six month coaching. Those are more with with owners and CEOs, but It's a lot to invest six months into your team But um a full day with your team can do wonders And you've been doing this for a while and you've seen You know, I mean there's a lot of reasons to do this, but I mean this is a real return on investment type activity, I mean It is if you want to get out of the office if you want to get out of the drama If you want your team to do what you want them to do and and and make decisions and be independent And not have the drama absolutely and and also for owners a lot of um people that Don't feel like they have power Play really small, right? And so if you have a cleaning company You may be in the field or you may just have gotten in the office But you're you're playing it small and what do you really want, right? So like you tell me I know that you've you've expanded your business and grown it to to this amazing company and added the software program How many others have big dreams and they're held back because they think One somebody else has done it or maybe somebody else is better or I want to play small so I can control You know what I have so can you imagine if you open that up and and actually played big And a lot of people shrink back and go oh, I don't want to do it But but that's something I can help owners do as well is is quit playing small and for for some they started this journey as an entrepreneur thinking big and then You know the weight of the world starts beating them down and they Kind of pull back and start thinking small and You know you can help people I presume get back to you know embracing the vision that they have when they they started the journey Absolutely, and can you imagine when you first started the journey?  Not empowering your team or feeling like well, I'm not good at marketing. So I'm not going to market myself I'm not going to put myself out there or gosh people don't want to hear from me or I'm burdening people by calling clients and saying Hey, yeah, I haven't been in for a while. Would you like my services again? You know if you're showing up with these fixed mindsets It's going to be really really challenging for you Well, Molly, this was uh some some really awesome information and it's uh You know a lot of a lot of smart business moves We you know talking about the nuts and bolts of you know running a business and this is Out there a little more conceptual, but Honestly in the whole scheme of things. This is a could could be a game changer for a lot of companies. Yeah I I I know it is Well, much appreciate you. Uh hearing your time with us today. This is your first time on smart business moves Do ourselves a favor here. I promise that it won't be the last I'd like to hear more about Your programs and what you're doing and in perspectives on on on leadership and how this can can help businesses grow You know and in the residential cleaning industry Any last thoughts you'd like to share with us before we uh end the show? No, I just want to say thank you for listening to me and know that you are Brilliant and imperfect at the same time and go crush it Thank you, we're uh going to call it a wrap for today on smart business moves We will uh be back next wednesday five o'clock eastern guys. Take care


Hello, welcome to the ST stand at Embedded World 2015, where we're looking at how the company has become the market leader in contactless technology. Yvonne Gaudu is with me to look at the NFC transceiver IC. I understand this is a high-performing reader, supplying all standards and NFC functionalities. Hello Chris, it's nice to see you again. In previous interview we already spoke about NFC and specifically dynamic NFC tag. Today, yes, I'd like to speak with you about the NFC transceiver and the family, which is called the ST95HF, the 95HF family. So first in the transceiver of ST, we have the reader, which is the CR95HF, Versatile Reader, which can read RFID, NFC tag like ISO14443 or the new one, the ISO15693, and it can read any kind of tag, like for instance this business card on this. Then we have as well the transceiver, which is called RX95HF. It's actually a card emulation mode device. And on this one it's like you get a card, but an active one. So it's much more sensitive and much more faster. And in this, what we can do is that we can actually use it for software upgrade. So we have a nice demo here, Chris. Here I use a mobile phone in order to make software upgrade. So I can launch the software upgrade. If the user is stopping it by removing the phone, I can resume it. It's very robust for industrial application. Finally, and the new device is the ST95HF. It's a complete transceiver. So this means he can do the reader capability of the CR95HF. He can do as well the card emulation mode. And on top of this, he can do peer-to-peer. So this means communication between two devices of the same kind. Here we've prepared a demo where we show the peer-to-peer communication. So you will see that this is actually doing the pairing or the initialization by itself and starting a smaller game with a ball thrown between the two boards and the two screen. Very easy. And you see that as soon as I break the communication or resume it, it's very real-time interacting and very robust on this one. So what are the headline benefits for customers? So this is helping the customer to bring the NFC, which is more normally in the mobile phone, inside of industrial application, making either reader or communication between two industrial applications on this part. And really benefiting from all the mobile phones with NFC, which are in the world in the hands of the consumer as well. This technology is constantly evolving. So what's next? So I think for us and for the consumer, the next is to have as well all this technology inside of passive components, so the card, like the business card, an NFC business card, which we give here today, or a poster where you will come on a pure paper and you will come with your mobile phone to have a venture or to go to the next restaurant, which is advertised, for instance. Yvonne, it's always lovely to talk to you. Thank you. Thank you, Chris.


For this annual training it's actually really cool because it's not only my first annual training it's my brother's first annual training and we got to come here the same day and it's super cool and Exciting to just be able to to go through this experience for the first time with each other here Having a sibling serving with me honestly is the motivation of why I joined seeing my sister graduate through BCT Gave me the motivation to try and pursue the career of being in the military my sister gone through everything before me It kind of gave me a leg up on anybody else That's new that does not have family or friends in the military to know what to expect and how to go about certain Situations just to get myself in the correct mindset being able to reach out to my brother about anything Army related is super helpful because you can kind of let each other know like what to expect what to pack and Knowing what I'm about to get myself into or the same with him like what he's gonna get himself into with a new experience That I've gone through There's a long line of family that has served in the military our uncle He served in the army our dad served in the Marines and then currently serving in the army are Myself and my two brothers Josh and Devon Hamilton if families are considering Joining it's definitely better to have multiple people in the family join It kind of gives you competitive Thing to go for to see who can all rank who who can get more accomplishments And it just it makes it that much more enjoyable When serving because it gives you something more to push forward to in the future I think a goal for both my brother and I would just to be when you hear the name Hamilton You think of good things he has his own individual goals, and I have my own individual goals But overall I think we just want to have a good reputation when it comes to the name Hamilton For this annual training. It's actually really cool because it's not only my first annual training It's my brother's first annual training and we got to come here the same day And it's super cool and exciting to just be able to to go through this experience for the first time with each other here Having a sibling serving with me Honestly is the motivation of why I joined seeing my sister graduate through BCT Gave me the motivation to try and pursue the career of being in the military my sister gone through everything before me It kind of gave me a leg up on Anybody else that's new that does not have family or friends in the military to know what to expect and how to go about certain Situations just to get myself in the correct mindset being able to reach out to my brother About anything army related is super helpful because you can kind of let each other know like what to expect what to pack and Knowing what I'm about to get myself into or the same with him like what he's gonna get himself into with a new experience that I've gone through There's a long line of family that has served in the military Our uncle he served in the army Our dad served in the marines and then currently serving in the army are myself and my two brothers josh and devin hamilton If families are considering Joining it's definitely better to have multiple people in the family join It kind of gives you competitive Thing to go for to see who can outrank who who can get more accomplishments And it just it makes it that much more enjoyable When serving because it gives you something more to push forward to in the future I think a goal for both my brother and I would just to be when you hear the name hamilton You think of good things He has his own individual goals and I have my own individual goals But overall I think we just want to have a good reputation when it comes to the name hamilton