Hello and welcome to Exchange for Media. With me today is one of the tallest leaders from Indian advertising and marketing industry and he's made us proud by managing APAC for his company. Please welcome Mr. Ashish Basin, CEO APAC Chairman India Densu Ages Network. Sir, thank you so much for finding time for doing this for us. My pleasure Nazia, good to meet you again. Hope all is well with you. Thank you sir. I wish you the same. Sir, as we were just discussing before this started that this has been a very difficult year for most of us. The second wave was very deadly in a lot of ways. So how much has it impacted Densu here in India and in the entire APAC region and when I talk of impact, I also talk of the overall sentiment. It's just not business. The two months we were all very disturbed emotionally and mentally also. So with all of those things, how did you cope as a company and what was the impact? Look, I mean there is no doubt that the pandemic has impacted not just us but everybody quite significantly and if I look at it from the India point of view, I think we were in general as a country relatively unprepared or underprepared for the second wave particularly and that has impacted everyone in a big way because there was a feeling of helplessness for thankfully now things seem to be a little better. We're still probably not out of the woods completely but at least things are a lot better than whatever. But at that time, if you remember at the peak, it was almost a matter of survival.  And it just felt very helpless because you didn't have enough oxygen or you wouldn't have beds were in shortage or medicines were in shortage and you didn't know what to do. And I think that was a terrible, terrible phase for a period of about four to six weeks. Thereafter as the peak passed and it started slowing, it started cases started coming down. I think some semblance of stability come in and today of course we're in a lot better position and much better position and with vaccination also taking up. I'm hopeful that we should not have this but it's significantly impacted. As far as business is concerned, for me, I'm just now on sync for an India point of view, I'll tell you about the region in a while. As far as business is concerned, actually it was, I would say a little less impact than I feared the worst but it was a little less impact. I think there were a few reasons for it. One is that IPL was on till about the third week of April. So April was, it had started beginning towards the second half but at least it wasn't that bad. May was not great as expected because one by one markets were going into lockdown so some clients, their dealerships were closed etc but not as severe as it was in the first week which was a much longer and a much more total kind of a lockdown. Now the opening up has started and I think gradually things will get better and I always say this gradually. I'm not a believer of that one day there'll be a switch and there'll be whatever there's V shape recovery and everything will be fine and so on but I think generally the direction is right. Things are starting to improve and I think every week, every month hopefully will be better than the previous month. We're also in the midst of monsoons and so far the news on monsoons is good. We always underestimate the impact of monsoons on the Indian economy. Still a large part of our economy if not agrarian is dependent upon agrarian. Even industry is dependent upon rural demand in many ways because we have saturation, near saturation in many categories in urban areas. So the signs on monsoons look good and my own sense is that if we have a good monsoon and if we don't have a third wave or a fourth wave or whatever and a vaccination goes well then by the time we get to the festive season we should be out of the woods and things should be back to normal but it'll be a gradual climb back and not a switch on and off kind of a scenario. As far as rest of the region is concerned different countries are at different stages. Some like China went in first, bought out after that and then didn't really get that impacted by the second wave etc. Others like Taiwan is a great example. They have a very big operation. Almost one year it was hardly impacted. People were working from office on most times. There were no lockdowns etc and they didn't really have even the first wave, forget about the second wave but off late a few weeks ago even Taiwan has started getting impacted. Vietnam is another such market. So I think different markets are in different states but by and large economy wise less impacted this time because I think there is hope that at least the vaccine is there and the vaccination process is on and people have learned to hope better with it. Some like Australia for example the number of cases are pretty low but still often on Melbourne keeps going into lockdowns etc. So we've got to learn to live with a little bit of a yo-yo kind of an on-off waves type of a world until things fully settle down and until vaccination globally comes to a certain level. So I would say it's a mixed map. 2020 was clearly a very bad year for most of the agencies. So even Densu when your results came in they weren't that good. Most of the figures were in negative and there was this announcement that you are the organization will restructure a lot of things. There would be some four operating plans and six global agency plans. There were talks of consolidations. You can tell us more about it and how did it happen in India? 2020 was not a great year for anyone including for us. Obviously business was lower in 2020 than it was in 2019 and it did have its impact. However what we did do at the company was that we underwent a transformation program that did involve restructuring and we landed up into a scenario where we had almost 160 brands globally. Now that's not a sustainable scenario in that sense you know and there are opportunities to drive efficiencies. I'm a big believer of one P&L, one Densu. Ultimately what does a client want? They want that you should be able to address all their marketing communication services needs in as simple a manner as possible in the fastest, most efficient, most productive way and if we can give that all in under one umbrella which I think where I think Densu has a significant advantage over any of our competitors both globally and more so in India because by nature we are integrated. If you can do that I think that's the best position to be in and if you're in that position you don't need 160 brands. You do need some brands and we've decided that those are going to be six global brands and there will be some local brands also in that but so that was one of the areas of transformation. So just like how we advise our clients you know for digital transformation or for transforming their organizations I think it's most important that agencies also look inwards and transform themselves so that you're future ready and I think that's the exercise which we announced and embarked upon and bulk of it I think it's in most of the parts of the world are is already done and it is underway and it's progressing very well at the moment. And in India? Well in India also we are in the process of consolidation, restructuring etc. So for one you know we now have three service lines, three clear service lines there's creative media and there's CXM so that wherever possible we're able to combine the researches, combine the resources etc. Avoid duplication where you need to be able to give a more holistic solution to the client. We've already announced for example the media service line leadership, we've announced there's going to be CO to look at our operations which is particular here in the case of India with Divya in the case of media. Likewise there'll be a creative service line lead, there'll be a CXM service line lead and so on and so forth. So the whole new way of working which Google has adopted, India's I would say pretty much on par or almost at the forefront of it because we're very much a part of the global drive on that so definitely in India also that's progressing well. And there were also talks of you know cost savings which was also announced officially that the entire group is aiming to achieve, there was a number you know it was given in the end that we are going to permanently lower our cost base and did this also include you know reducing your headcounts and I think it's given in that report and it is announced if we look at number of legal entities, number of brands, specialized. So they're going to cut 6,000 staff but I don't know what the number is globally frankly I won't know that but there was a like you rightly said there was a restructuring program that was announced and that was carried out and in some places was still in process but it was a transformation program so while there would be some areas maybe with staff was extra but there were other areas particularly in the transformation areas where you needed to hire a lot more people. So we underwent a significant transformation program and now are coming out of that much stronger I would think where we are and the best sign of that is that after a long time we're now showing growth so that to me is the best the only test in the market is that are you growing and it's happy to see that at least so far I mean you know in today we are in that scenario you cannot predict what's going to happen even two months three months later because of the COVID circumstances but so far things are looking much much better and growth is back which I think is a good sign for the industry and good sign for the industry as well. And where is that bulk of growth coming from? I think more is it from cost savings and the transformation and other things or it is also coming from new business? Growth never comes from cost saving okay maybe able to improve your margins by cost saving growth comes by getting more business that business may either be organic or inorganic or whatever you may be able to have better extraction from that business etc but my focus always is to grow the business even hit by a pandemic you know the once in a hundred year kind of a scenario it dropped down the overall revenues that the businesses had in most markets in fact I would say in almost all markets it dropped the revenues down obviously the cost base has to be adjusted to the new revenue level the drop revenue level but you're never going to be able to grow back by cutting the cost you have to get your cost in line with the new revenue there's no doubt about that and that's a very important exercise to take but in my view if you have to go out of that get out back to where it was you're going to grow so when I say growth I mean business growth revenue growth that's not going to come ever from cost cutting in that sense so my focus is that what are the other services you can provide to a client can we give a more integrated offering to a client and therefore charge a premium for that offering or are there any parts of the offering which currently the client might be using me for let's say only creative can I also offer media services to them we are for example leaders in digital in CXM and tech and all of that can be and every client needs that can be also offered those services to them so that's where growth comes in and I think that's that's where our growth is coming in for my case you handled the entire APAC region you have already touched on that I would want to understand in detail which of the markets have been most resilient and if you have to measure India on that resilient scale where do we stand and which market can we take inspiration from you know which has similar kind of situations and in terms of resilience I would say markets like Taiwan markets like Vietnam were relatively least impacted by COVID they even Singapore to an extent they managed their COVID situation the number of cases or the number of the amount of disruption better than most other markets did so I think they stood out but then like again like I said some of them are now having their almost like their first wave forget about the second wave in terms of the market that actually got hit the most and earliest was China if you remember this we had an office and we have an office in Wuhan which is quite a large office big offices in Shanghai in Beijing and so on and so forth and even before the Chinese New Year last year somewhere around February things were already coming to a grinding halt and the number of cases so they were hit first even before the rest of the world hadn't yet realized even being India hadn't yet realized the scale and enormity of it so but but while they were hit first they also actually bounced back much earlier than others and I think that's a good example so if you look at the GDP of China for the first three or four months of this calendar year it's actually grown by mid teams I think 17-18 percent or something like that is the figure so what a tremendous they were hit last year and the growth has already started coming and I think that's the that's what India as a country should also aim for there is no doubt that our economy got hit last year and therefore every aspect of the economy got hit but I think as things improve as vaccinations improve as the health situation improves our focus now has to be that how does the economy quickly bounce back and growth starts coming in and like I said I feel that process will be gradual and I feel it's around the festive season that you'll see it coming from our industry perspective that you will see it coming you know more to itself this feeling of despair that a lot of Indians have experienced in the last two months and you know still the consumer sentiment all those things that you people talk about you know it has somewhere been heard do you think this will also impact festive season in the long run or by then most of the people would have come out of it? I hope it doesn't impact for two three reasons one is we are a very resilient nation Indians you know we can take a lot we can absorb a lot and then get on with it maybe it's a part of our feeling of karma or 5000 years of culture or what I don't know the reason I'm not the expert on that but we're quite resilient as a nation when hardships come we all come together when we get out of it and we you know move forward on that so I do feel that we will get there because look everything there are a lot of things which are in our favor we have a large young population which is moving very fast our economy even in the worst case scenario if you listen to the most negative of the projections you know different people are giving it's still showing a high single digit growth at least some are saying double digit but most most of the estimates are coming of the economy between 8 to 12% or so so I don't know where it'll finally land but if you're going to grow at 8-10% in that then growth is going to come back we have I'm very optimistic about India for medium term or long term look there are 1.3-1.4 billion of us we have a huge market within ourselves with huge cost advantages we have an amazing talent pool you know when I was in school now many many years ago people always thought that population is our biggest problem it was one of the biggest problem you know and that they view out of population control measures who are being announced and today the world has turned on its head our biggest asset is our manforce our people our human force right so and that's what is giving us a domestic market to capture there are industries I mean look at the number of IT related startups that are relatively new when I say relatively you last two three four years may who are today commanding unicorn plus valuations right so we have the brain power we have the management capability there are 60 large global companies over a billion dollars which are run by Indians globally right so we've got a very bright workforce we have very intelligent people we've got a natural advantage in some industries at least like IT and I would hope even advertising one day because we've got very very good talent in that area so we've got a lot going for us we're also ages on our side we're relatively a younger population than the others so I see no reason why in the medium term or in the long run our growth will not be good equally as a nation we can shoot ourselves in the foot also so unless we have some political upheavals or communal upheavals or things that are unpredictable at this point in time I'm quite optimistic that the next 10 years India will do very very well and there are a lot of indicators to that you look at electricity consumption the way it's been going up you look at various surrogate factors when you study the macro economy you can see that we are poised for a good 10 years I think Ashish sir coming back to advertising and marketing industry I mean correct me if I'm wrong there was last 2020 in 2020 a lot of pictures were postponed you know because there was so much uncertainty many brands did not want to go for a new agency or they did not they weren't sure that you know if this is the right time to call the pitch and is it true I mean that's what I've learned a lot of pictures were held back last year if pictures won't happen then how do you get new how do you add new businesses I don't mind globally or in India globally they eventually started but in India particularly a lot of people at the moment if I look at Asia Pacific at the moment I think it's the busiest pitch season I've ever seen in the last maybe 10 years I guess I can tell you this you mean you mean a few months I'm talking of 2020 2020 the 2020 obviously in the middle of a pandemic pitching was still happening but obviously it was subdued right because the whole world was in the throes of a pandemic so the chances of that were but if you look at now let's say last three four months which is the which is the best measure that you get the most latest measure some of the largest FMCG companies globally are underpitched some of the big you know companies are underpitched some of the software companies are underpitched it's just some of the biggest pitches if you total it up that number will be will run into hundreds of billions of dollars on that and every agency group will tell you because globally it's the same few agencies that in you know that largely participate in these and I'm not only talking about media I'm also talking about creative they'll all tell you that I mean it's almost like you don't have bandwidth to pitch kind of a scenario so there's a pitch palooza I would say which is on as we speak some have already happened some are happening some are about to happen etc so it's a from a pitching point of view it's probably the busiest season in a long long time for a busy busiest three four months that the industry has seen in a long long time there's good news for the industry well e4m always knows all the pitches before they happen you should know it before I do no I mean maybe the last year was like so slow that I stopped giving track of them so I mean I knew about L'Oreal and we had reported some of them I'm not taking any specific name I'm just saying that globally there are lots of pitches and some are local pitches some are regional pitches and many are global pitches some are in the creative only area some are in the media only area some are combined pitches so there's a lot of activity you know in every adversity lies an opportunity so what according to you is the opportunity for advertisers in media in this post pandemic world I think the biggest opportunity is that we probably live through the worst and therefore you know there's always some amount of fat and wastage in any system that builds up over the period of time take one example of travel all of us were traveling 15 20 days a month we thought that there was no other way of working other than getting on to a flight to go for a 2 hour meeting and to you know spend a night in a hotel and then come back the next day with all and we thought that was the only way like for work I had never worked from home before this had happened ever ever in my life never not even one day right on that now we've realized that 18 90 percent yes there are some things that you still need everybody to come together but 18 90 percent of the work can happen pretty efficiently on video calls like we're doing one or or through other means of communication and therefore it may not be that necessary to some of some business travel may still be necessary but it may not be necessary to the extent that we were taking on earlier office space for example most companies at least the larger companies will give flexibility for quite some time to come to their staff right people are reluctant they've also got used to a certain type of a like state so the back to work is going to be a process it's again not going to be a switch that one fine morning you say okay now back to nine to six and every hundred percent people come in and log in at nine o'clock sign the muster and so on it's not gonna happen so office space real estate space how do you so there is a huge amount of I would say I wouldn't say wastage but I would say efficiencies that have come into the system and that money that you have saved can be put into transformation areas for example e-commerce for example digital in all of this and this is luckily the reason particularly in India where we were relatively less impacted and actually have done quite well in this period is because all this while we were saying digital is where you've got to be digital is where you've got to be ahead and the one part of the business which was least impacted of course everything was impacted but which was least impacted was actually digital and being digitally ahead helped us is helping us in a time like this so those some of those monies that you were spending on airfare or hotels or whatever can now be put into hiding better talent can be put into you know digitally transforming yourself if you haven't already done it etc etc and I think that's that's a big class the other bit I think is that after this pandemic geography is history it doesn't matter whether you're sitting in Mudafernagar or Mumbai if there is good talent which is available or Melbourne if there is good talent which is available you should now be able to attract them from anywhere because you know if you're going to be working virtually or you'll have the option of working flexibly then where you're located doesn't matter as much lesser I wouldn't say it doesn't matter in some instances it will matter but it matters lesser and lesser so it opens up a complete new talent pool a catchment area which I think is very very important for us because the single biggest problem that faces our industry and not just in India everywhere I think is people because as an industry we've been experts in poaching from one another somebody is there I pay 110 I get it somebody else pays 120 he takes so playing musical chairs with the same talent we've concentrated much less in growing the pool of talent that is available to us and the fact is if I look 33 years ago when I joined advertising today advertising agencies used to be day one companies and I am in the back right after a period of time we weren't even able to be day five company and therefore we stopped going to IM's then we started going to second-run MBA schools then we started going to only maybe good colleges and not and slowly why was that because there were so many other hundreds of other options that came up as liberalization happened as more industries came in which were much better paying the remediation and advertising was no way a match for a McKinsey or a city bank in those days or you know etc so you couldn't you couldn't keep pace with that when we joined advertising for example somebody came out from IIM one person went to Lintas one person went to Leavers same bad same everything there was 10 years later the situation was very different 30 years later it is completely different right so I feel the quality of talent going out from the industry is better than the quality of talent coming in so one of the biggest challenges and opportunities therefore for us is to get in great talent and to make sure that the talent we have is properly looked after retained incentivized is bright enough and I feel this flexibility in working future way of working etc will be steps in that direction and we can at least you know use it for some some correction in that side and collectively as an industry we've got to grow the talent pool in advertising as an industry rather than only concentrating you know coaching from from one another. Sir before we conclude I mean I would just want to understand that were there some kind of initiatives that ensue as a company took for employees who were suffering from COVID or you know or their families so it is small about you know because this is resilient story you know what were the things that we as a society did for each other if you can share some examples. I was completely overwhelmed by the kind of response that forget us as a company as individual employees were getting in that first of all our global company I mean globally for India specifically for India when we were in this thing our global company ran a donation voluntary donation campaign through you know through an NGO in Britain so to get oxygen concentrators if you remember at that time oxygen was the biggest problem not only did the company donate a lot of money but individuals donated a lot of money to help India not their colleagues in India but to help India and I think that was brilliant when you have you know 50-60,000 people sort of helping in that you really feel good and you feel a part of that on that way. In India I think Anand and his team really really did so there were two three kinds of efforts right one is a very organized structured kind of a practical effort so for example insurance covers to be increased in case somebody has a sad unfortunate instance of somebody passing away make sure that the insurance or through other ways you're covering a few years of salary to that person but the family is less hit right then there were practical issues to be for example tied up with several hotel chains you know people don't have place to quarantine it's easy because not everybody is staying in very large homes where you can take a separate home separate bathroom etc or if you're fearful somebody in your family has got it how do you prevent from you know what do you do etc many of our staff stay as paying guests or you know shared a accommodation etc on that so we tied up with hotel chains that are I mean as a corporate deal or whatever so in case somebody has a problem you could do that various I mean oxygen which was a big focus so we have a division called Indeed which is our CSR division work with government authorities in Haryana which is for Gurgaon and several government state governments Maharashtra government etc to see work with some of our clients to see how that could be fulfilled we had a doctor on on call wellness programs and and it's a continuing effort on that but to me the most heartening thing was that individuals leaders in different team leaders leaders in different locations because everybody was as helpless as anyone else they took it upon themselves my team's mother needs this medicine immediately everywhere you know the news is spread in that network and everybody's running here and there to try to arrange that because it was a survival issue in that stage nobody is bothering about who's paying where's the money coming from and I think that spirit to me was was like a silver lining in a otherwise very dark cloud and while 100 activities are going on were going on particularly touched by the world doing this for India and for Indian individuals doing it you know for their colleagues and their colleagues relatives and so on and I think to me that shows that that makes me so proud you know of of India as my country and so as my company and all the people in it so to me I think that was that was one good thing thank you so much for talking to us it's always pleasure to you know have any conversation with you and it's so much to learn from you so thank you again and wish you all the best stay safe thank you


West gives Zelensky an iron fist against Putin. President Joe Biden announced that the US will send 31 M1 Abrams battle tanks to Ukraine, reversing months of persistent arguments by his administration that the tanks were too difficult for Ukrainian troops to operate and maintain. President Biden announced that sending M1 Abrams tanks to Ukraine to help it defend against Russian invaders, a decision meant to unlock a wave of heavier aid by Western allies in preparation for an expected escalation of fighting in the spring. Speaking at the White House after telephone calls to European allies, Biden said that the United States would send 31 Abrams tanks the equivalent of a Ukrainian battalion and that Germany would follow through by contributing its own Leopard 2 tanks and freeing other allies to send their own, the equivalent of two more battalions. These tanks are further evidence of our enduring, unflagging commitment to Ukraine and our confidence in the skill of Ukrainian forces. Biden said flanked by Secretary of State Antony Blinken and Defense Secretary Lloyd Austin. But he emphasized that the buildup was not meant to expand the war into Russia. It is not an offensive threat to Russia, he said. There is no offensive threat to Russia. If Russian troops return to Russia, where they belong, this war would be over today. The Pentagon had long been reluctant to send the Abrams in part because they are exceptionally complex machines that are challenging to operate and maintain. As it is, officials have said it could take a year or even longer for them to actually reach the battlefield in Ukraine. But Austin came around to the move in order to spur Germany to send its own Leopard 2 tanks, which some military experts believe could be critical. Chancellor Olaf Scholz announced it had been agreed to do so, just hours before Biden spoke. Just last week, Scholz had refused to send the Leopards or to allow other European countries to send their own German-built Leopards. The Germans made clear they would only back down and send the Leopards if the United States sent its own Abrams tanks. Biden spoke with Scholz to coordinate his announcement and also called Prime Minister Rishi Sunak of Britain, President Emmanuel Macron of France, and Prime Minister Georgia Meloni of Italy. Germany has really stepped up, Biden told reporters, in the Roosevelt room of the White House. When a reporter asked if Germany forced him to change his mind on the Abrams, the president said, Germany didn't force me to change my mind, I wanted to make sure we are all together. Ukrainians are fighting an age-old battle against aggression and domination, Biden added. It's a battle Americans have fought proudly time and again, and it's a battle that we're going to make sure Ukrainians are well equipped to fight as well.


Okay, recently there's a report by the IPCC which give a very interesting conclusion saying that our climate is changing and most of the causes of the changes are because of human activities. And because of this, because the scientists did a lot of modeling and so on and so forth. So basically what is expected to happen is that in the future our climate will be more extreme. Dr. Zul talked about flooding, so there will be more flooding occurring. There will also be heat waves, means that it is going to get hot hot hot and this will be going to drops. And this will impact a lot of people and a lot of areas and so on. And now there is, in next week there will be COP meeting and the government are trying to reduce the rate of increasing of temperatures. So hopefully that can happen so that we don't have increase in temperature. So basically the impacts will be as I mentioned is that there will be extreme heat, more frequent and intense. The drops will be increasing in some regions, heavy rain more frequent and intense, wildfires, ocean warming. And when you talk about oceans warming, there will be an also increasing in storms and hurricanes and typhoon activities. So this also be a cause of concern. So what are these impacts on the cities because we are talking about cities, safer cities. So some of the modeling predict that there will be a high property of extreme weather events. There will be a serious drought, water shortages. And in terms of the weather, there will be more days with high temperatures, heat waves. Recently we have high heat waves in Europe and also in the western part of North America. Where you have what we call the heat dome and increase in intense temperature and this has caused some mortality to human lives. And there will also be wildfires and wildfires will be a longer fire season with high intensity. And you have a bigger, longer storm season. And in the tropical cities, there will be more wetter rain and also there will be a drought. So this will be, this will change according to the region and so on and so forth. And also it is expected that in some cities, there will be shift in terms of the climate regime, especially in the higher latitude. Means that the local climate will change. And this will have impact on urban citizens. We know that when there is a high temperature, heat waves, then we have heat stress. When you have drought, you have a decrease in water supply. And then we have water rationing. We know that in Kuala Lumpur, when we have this water rationing, you know the pain and also the inconvenience that we face. What in the future if this will be continuing. And then we have wildfires, loss of biodiversity and air pollution. And then we have storm and flooding and this will have very strong impact on the young and old people. So what will be the impacts on the trees? Because we are talking about trees, urban trees. So basically we need, when there is a drought, there will be changes in the physiological system of the trees. The trees will need more water. And then the trees will be on stress. We know that trees living in urban environment, they are having a lot of stress because of the urban environment. But when we have higher temperatures, less water, then these trees will be more stressful. And this will expose the trees to pests and diseases. And this will cause what we call risk of pre-palias. So how we are going to mitigate and adapt to these types of environmental change. So the bad, one of the approach or nature-based solution is to have more urban forestry. But to try to mitigate, we need to be more smart in terms of planting trees. And in wish that we plant trees, we function of cooling the city. So this will be a little bit specific. Now we are planting trees just to have aesthetic, greening. But in the future we need to understand how cities are heating. Which areas do you have, what we call the urban heat island the most. And this can be done through remote sensing, IOTs, internet of things and so on and so forth. And then we can tailor certain method or certain place where you need to have a lot of green areas and so on. And then you also need to simulate the canopy cover and how this canopy cover can help to protect from the sun radiation and to shade the area. And also to increase this ability to mitigate is to involve community involvement. This is very important because urban people who live in the city, they are very particular. And the involvement can also help to perpetuate or increase the community to be involved in the planting. And also when we talk about urban forestry, we should not forget about the trees. What kind of trees we need to plant. So in this case we need to choose trees which are, which use less water, which are broad, hardy, which can withstand water stress. So we need to do a lot of research now to understand the tree physiology and how these three perform in type of extreme weather. And we also need to choose trees which can stand high wind and storms. I think the research by our CHI just now is a good example on how we can choose trees which can withstand certain kind of condition, high winds condition. And then we need to do this. Can you conclude? Okay, thank you. So we need a lot of experience and so on and cooperation. So I think with this, I will hope that we can have a safer city in the future climate. So with that short, thank you for giving me the opportunity to share. Thank you very much.


Hi, I'm Rhonda with the Professional Supplement Center, and I'm sitting here with Mike Pass, pharmacist, and we're discussing a few of the topics that some of our customers and patients are concerned with. Are there supplements for stress that are safe and should be taken for an indefinite amount of time? Many of the supplements, and in fact I would stress quality supplements, and that I am saying very, very specifically, quality, quality supplements, and we talked about this a couple of seconds ago, vitamin C, magnesium, zinc, and certainly the adaptogens, as we talked about before. And there are many, many adaptogens, anywhere from ashwagandhu to phosphorylserine, right? Things like theonine, which is an amino acid, which is in high concentrations in the brain, helps to relax one. So some of these things seem to go hand in hand. If you're suffering adrenal fatigue and you're having issues with stress and anxiety, they could be related. Yes, absolutely, there's no question about it. So when we talk about stress, we're really also talking about weight management. And I will tell you to help to alleviate stress. Things like exercise are excellent. Now, you don't want to go overboard, certainly, and you don't want to strain, but the first thing I would do is I would check with my doctor to find out what kind of exercise I am allowed to do. But once doctor determines what exercise is appropriate for you, then I would go about it, and I probably would do it probably five, six days a week. Certainly, taking one day off is probably a good idea. Just to reward yourself. That's a great way to say it, just to reward oneself. Yes. Well, what about people that just need something to help them calm down occasionally? You know, they have times maybe rush hour traffic or getting ready in the morning. Is there any suggestions for that? There are a number of things. I think the thing we talked about before just a couple of seconds ago, we had mentioned theanine. And theanine can be taken several times a day in order to just sort of calm one down. Because the theanine produces those alpha waves in the brain, those very jampo waves, right? It sort of calms one down. So that's something anyone could take, any adult? Well, certainly be aware that any time you have any conditions that is controlled by your physician, it is always an excellent idea to pass it by, it is an excellent idea to pass it by your physician. Well, that's a great suggestion. Thank you. So, what about supplements for, just for anxiety, not just, you know, to calm down, but for somebody really who has some issues with anxiety, but maybe they don't want to be on a prescription drug? Right. Okay. Well, in that case, we talked a couple of seconds ago about adaptogens. Things like ashwagandha, phosphidylserine is excellent. Things in that nature, certainly some of the mushrooms that we're not talking about, the funny mushrooms now, we're talking about, like the shiitake mushroom, right? It could help that have that calming effect to reduce stress. And those are all so good for your immunity, too. Is that true? Yes. Absolutely.


This video is brought to you by my sponsor, Controlat Mud. If you want the best quality, custom PlayStation or Xbox and Xbox Elite controllers to your own personal design and taste, check them out. Their website is linked at the top of that video description. Use code DPJ for 10% off. What is going on guys? Today I am back with another Destiny 2 video and today I have for you guys this amazing chest exploit. Now the other day I posted this very same position but this version is miles miles quicker. But before we go any further guys, if you do enjoy the video leave a like or a really does help me out and if you want to be in with a chance of winning one of my Rockstar Destiny 2 in-game exclusive gear codes simply drop a like on the video and leave a comment down below. Okay so open up your director, head to Nessus. You want to come down to Exodus Black, the landing zone and you want to spawn in right here. Okay so once you've spawned in you want to follow the direction I take. Now chest what can you actually get from them? Well you get glimmer, you get shaders, you get planetary tokens, you get XP so the more you farm the more XP you'll get meaning you'll get bright engrams you can also get legendary engrams so there's quite a lot you can actually get from these things including armor as well like blue armor so yes so you want to follow this cave route I am taking and you'll end up in this room here with these Vex enemies. Now we'll get rid of these but it ain't really important but I just want to show you guys where these actual chests can spawn in okay so let me just get rid of you as well so okay so one can spawn there it can spawn there which is where it is it can spawn there it can spawn up here it can spawn in this very cave right there and well that glad I just went for that teleport picked up that chest but that isn't really important anyway and it can spawn right there. Now once you actually find a chest this is what you need to do let's say for instance it's in this corner so you want to pick up this chest as you can see by the footage I recorded earlier so you want to pick up this chest and make your way through this teleporter you want to jump up and jump on your sparrow go down to the chamber of light you'll see it load up in the bottom left hand corner of your screen once it loads up you want to turn around and head straight back and go straight to that chest you just picked up and here's where it gets really important and you have to time this once you get back to the chest and you've picked up you want to stay with the chest until it disappears as soon as it disappears you want to count to about a minute a minute 20 seconds but while you're doing this you want to get out the area you can take out the vex enemies within this actual cave system if you want to before you go through the teleporter but as soon as you do that get out the area and go down to the chamber of sky area and wait here for about 40 seconds you need to be a minute total away from where this chest area is so you go back and a fresh new chest will have spawned in this area it's as simple as that you pick it up you make your way through the teleporter go down to the chamber of night as fast as you can come back to that very same chest pick it up again then you wait for it to disappear and again you count a minute and 20 seconds while you're getting out of the area going down through the teleporter to the chamber of sky and just rinse and repeat you can get about three chests per minute a minute and a half here so it's pretty pretty easy it seriously is i mean like what can you complain about it's the fastest way by an absolute mile of getting chests and getting all these planetary tokens engrams and so forth within the game so yes guys it's the same version as what i posted the other day just miles miles quicker and a lot more consistent but guys i hope you enjoyed the video thanks as always for stopping by i will put instructions on screen now if you're unsure of what to do also i will put them within the video description but yes if you're new around here and enjoy daily destiny videos be sure to subscribe if you never want to miss a video i upload hit that bell button next to that subscribe button to receive email notifications of when i do upload but thanks as always for stopping by and i hopefully will see you on that next one


What is up, everybody? I'm just in my carture account just testing and testing and testing, right? Testing a specific cells funnel, testing the email, auto responder, the sequence, making sure that the countdown clock in the emails and the countdown clock on every single page, AKA cells page in this actual specific funnel. This specific funnel consists of one, two, three, four, five, six, seven, eight, nine, 10. There's 10 pages in this entire funnel. Lanny page takes them to a presentation. It's a webinar. So I'm driving people to a webinar to invest in my actual coaching and courses, right? So in that funnel, man, it's not just landing page, thank you page. There's freaking multiple pages. As you capture the lead, as you drive them to a landing page, right? Let's say for example, I'm running Facebook ads, driving people to whatever. I'm either giving them a free download, I'm giving them a free PDF. Click here to download your free PDF, your free buyer guide, your free seller guide, your free freaking 10 tips on how to crush it in affiliate marketing in 2020, whatever the heck you're giving away for free. Normally it's some type of PDF because it's so simple. It's free for you. It's instant, it's automated, it's physical, it's something, it's information, it's based on what a specific audience is looking for. And that's everything, man, whatever, right? So driving it to a simple landing page, capturing that lead and then taking them, taking them to another page. That's web class in progress, okay? As that person watches that 60 minute presentation, right? In web class in progress, as they come over here, as they come over here and now they're, boom, now they're watching a presentation, right? The bottom screen right below the video, look, there's nothing there. This is as low as I can go. So that goes on, let's say for example, it's a 60 minute presentation, right? Let's say it's a 60 minute presentation. That video goes on, 45 minutes in, that person gets tagged. They're tagged either they watched it at a 45 minute, let's say you're doing a 55 minute presentation and as long as you get in, that person watches at least 45 minutes, you could tag them if they watch 50 minutes, if they watch 10 minutes, if they watch the entire thing, you can tag them, right? And so if they don't cross that timestamp, they're not tagged, right? And so that's how when they opt in, they came to the landing page, they enter their name and email, then they came here, right? They either watched it or they did it. If they watched it, that's my communications to the left. So my communications hover over that, click on sequences, this is your email auto responder. So you're gonna tie a sequence to a list. Whoever's opting into a specific landing page or they're a customer, they're on a specific list and it's up to you to create the sequence. That's the handful of drips. That's the drip system. That's what's gonna come out over the next few days, right? And so in this specific case, this is what I wanted to show you. So this is the sequence when they opt in and they go and they watch the video or not, okay? So if they watch the video or not, that's gonna determine whether they go to the true side or to the false side, okay? So let me show you this. The starting rule, right? This is my email auto responder. This is my drip system. These are a handful of emails that I already pre-wrote, talking to my audience, getting my audience to do one thing and that's to watch that presentation to either watch the replay or to purchase. That's the whole bottom line, right? So the starting rule is anyone who registers, web class registration. So anyone who fills out that form, I could tag them, list, whatever, order. Anyone who buys this product, put them on this list. I could, and it's not this list. It's the fact that the starting rule is based on whatever happens. That's what starts the rule, okay? So in this case, it's web class registration, okay? And then the split, one hour later, let's say it's a 50 minute video, a 50 minute presentation and you tagged them 45 minutes in. One hour later, the system is gonna see if they have that tag. So did they hit 45 minutes? If they did, then they would have this tag. T-S-R-E-A, right?  This tag is applied when they hit the 45 minute mark, okay? That makes the system know, okay, do we send them to the left or do we send them to the right? Do they have the tag or do they not have the tag false? Do they not have the tag? So if they only, if it's a 55 minute presentation and they only watched 10 minutes of it, automatically, boom, they're going to the false. So an hour later, an email is gonna go out, what happened, okay? And then if they do have the tag, if they watched the entire thing, let's say they watched 50 minutes of it, they for sure got the offer, they for sure knew about the entire program and they're tagged. And so an hour later, this is an email, it goes to the true side, this is an email that they would get. Thanks for attending, John. And then one day later, here's the gift I promised. One day later, I made this video for you. One day later, here's Candy's Facebook page. One day later, agents wasting time doing Facebook lives. One day later, what's worse than expired milk, right? After, and that's it. So to the left, true. I got one, two, three, four, five, six, seven. But that seventh one is really, will you tell me why? That's when they're already like, they went to the true side because they watched it, right? But they didn't purchase. So they got all the way down over here. And then two days later, I'm sending them, will you tell me why? And all that is is a survey. I'm saying, hey, John, thanks. Obviously you did not take me up on my offer.  That's a simple survey that I created in Google Docs or Google Survey or whatever. And so that's where I'm gonna start getting feedback from what's not working, right? That allows me that data, good feedback, bad feedback. It allows you to continue to tweak your product or your service to meet what the audience really wants, right? So that's a survey that I'm gonna go for. But that's two days later. But this one, what's worse than expired milk? That's pretty much the last one. So I'm taking them down. They watched it, they went to the true side. One, two, three, four, five, six. So six emails, okay? And that is what I tested over here. So look, this is what I tested. So today is the 18th of April. On the 13th, I opted into my own page. Boom, an hour later. Thanks for attending, Dave. Got this one, April 13th. And then April 14th, here's the gift I promised. April 15th, I made this video for you. Here's Candy's page, April 16th, okay? And then April 17th, agents wasting time. Right here, we're right here. Agents wasting time doing Facebook Live. And then the next email that will come out today, the 18th, will be this one right here. What's worse than expired milk? That comes out a day later, right? So it's all based on the tags. If they haven't purchased, they're gonna continue to get that true side. On the right side, if they haven't watched it, if that tag, the automation, so what happened, right? An hour later, I'm gonna know that you didn't watch it because you don't have the tag.  And look, I tested this one over here. So April 13th, I opted in, right? Testing my own funnel, and then boom. April 13th, hey, Dave, what happened? April 14th, Dave, can you finish today? April 15th, did you get my last email? So what happened? Can you finish today? Did you get my last email? The next one is I'm only looking for the 1%. Dave, I'm only looking for the 1%, boom. And then this is text that I wrote out, dude. This is text that I wrote out. This is stuff that I know about my audience, right? And then boom, countdown clock. This countdown clock is on every email. So every email that's going through to the true side and to the false side, there's that countdown clock. That countdown clock is based on a tag, okay? So that countdown clock, I'll come over here and I'll create a tag. I'll come in and create a tag. And then what I can do is I can go to categories. I'm gonna go to this one. And these are the tags that I have. Look, finished web class. That right there, finished web class, okay? Here's how you do that. You have to put that video on Cartra. That cannot be a Vimeo video. That cannot be a Wistia video. That cannot be a YouTube video. In order to track that with an actual tag, which is what you're gonna wanna do, upload the video to Cartra. So right here, take it from your downloads, right? Take it from your computer, upload it. It's this video right here, okay? Now you notice I have one tag. So what I do is I come in here, I hit edit, and I'm gonna add a tag. I'm gonna add a timestamp. Okay, so a timestamp. I'm gonna come in here to tag leads, and I'm gonna tag them at the eight-minute mark. So let's say, for example, it's a 10-minute video, which this is, right? I'm testing it, but this is exactly how you do it. That's a 10-minute video. I tag them at the eight-minute mark. So again, an hour later, the system's gonna show, gonna see who has this tag. If they have that tag, then they continue, right? Then they continue. And so the one over here, this guy over here, he hasn't watched it. Dave, what happened? Dave, can you finish today? Did you get my last email? Dave, I'm only looking for the 1%. And then this is the very last one. So this is the very last one that came out 16 minutes ago. Well, at least you tried. Very luck next time.  I'm just convinced that most agents have no clue how to build their business on social media. And all I want to do is help. Dave, none of this was my opinion, right? So I'm just taking them through. And then now, very, very last, last freaking call to action, I'm getting them to subscribe. This is a person, let's hit cancel. Let me go back to the actual sequence. This is a person that is on the false side, right? This person is on the false side. You get an E for effort. What happened? Can you finish? This is a person that opted in, but they never had that tag. As the system's taken them through, they don't have that tag of finished web class, right? So that right there is super powerful, man. That's the false side. Okay, so the false side. So again, emails go out. It's the automation. Look at the automation. So every day, the automation is going to check if they actually have the tag. Have they gone over? Cause look, lead reaches this step and has tag, move them to the true side. So if they have that tag, move them to the true side. Move lead to step two, which is the left side. So over here on the left side, true. There's a number two. So if they have that tag, right? They finally, okay, false, false, false, false, false. But then I take them down here. I take them down to the very, I take them down here. I'm only looking for the 1%, right? Which is this one right here. Because right here, look, this countdown clock, man. That's what I'm saying. The tag is based around this countdown clock. So when I go and set up the countdown clock, I just put that tag and that tag reads every clock. And then I put the time five days. That's what I do. You could put two days, you could put 10 hours. You can create hardcore deadlines in one hour, right? And you could put that countdown clock. So now that countdown clock, look, two hours, 13 minutes, five seconds, this is an email, right? This page over here, let me click on any of these. So look, they can pull up any of these previous emails, that same countdown clock, that same countdown clock. And then if I actually click on the link, now I'm going to the web class. So let's say, again, this is a person over here that did not watch it yet. And then now they finally get over here and they watch it. There's no dropdown just yet. That dropdown will drop down in a few minutes, right? So if you have a 50 minute presentation, that dropdown can drop down in 45 minutes. That's when you tag them, that's when your offer pulls up and then boom, they're taken, excuse me, they're taken to, let's see, I have another link. That's watch here. Yeah, this is the can you finish. So again, these are people that haven't even see the presentation yet. That's this site, okay? I'll show you the other side. This is for people that have not finished it. So boom, I'm finally taken back to the web class. They haven't even seen the offer in their web class in progress, okay? Once they do, once they do watch it. Now these are all, thanks for attending. This is now for people who watched it. They have the tag, they completed it. Now this is a whole handful of emails that I wrote out. Now going to the left side, okay? So this is the left side now, right? The true side, thanks for attending. Here's the gift I promised you. I made this video for you. So in this case, what I'm taking them to, look, click here to find a complete list. So as I take them to different pages of the funnel now, remember I showed you over here, there's 10 pages. These are all the different pages. So now this countdown clock, these are for everyone who's already seen the offer. This countdown clock is now on everything. Get all your bonuses here. Taking them straight to the checkout. That checkout, that cart should be folding out. Connecting to secure payment. There we go. So this countdown clock, okay? Now pay attention to it, two hours, 13 minutes. That countdown clock, here's Candy's Facebook page, look. So it's another email, another email that I wrote out, another email talking to the audience and then getting them to another page that I'm Facebook pixling, right? Facebook pixling. And now I'm showing them a different video of me doing something completely different but building value and justifying why you need this, right? And I'm showing them just results from another client and then boom, they already seen the offer. So now this countdown clock, because I add the countdown clock and then tie it to that tag, right? That countdown clock is gonna be everywhere now. So on all these rest of the emails, I made this video for you. So I'm taking them to another page now. Taking them to another page. They already seen the offer, they're tagged. They already seen, you know, seen 45 minutes of your 50 minute video. So showing them the price now, that's gonna remain in their face. And now it's gonna be another video. The only Facebook ad you need to capture local buyer and seller leads. So be me on video, you know, five minute video, excuse me, 10 minute video, right? Just creating more value, creating more value around their pain, around their freaking desires, right? And then just that countdown clock, that countdown clock, that countdown clock, you know, continues to tick. It'll tick on every page and it'll tick in different emails that I put it in. So Facebook, this one, yeah. So there's that same countdown, two hours, 11 minutes. And you're gonna find that on every page and it's all of these pages. It's all of these pages. 10 pages, depending on what side they go.  Those are all emails that I wrote out one time and now just focused on driving traffic. Driving traffic through the funnel and finding those, you know, those few that you can bring value to. So that's simple right there, you guys. I wanted to share that with you. So everything I run through Cartra, my entire landing page and my entire email automation. So and my membership course and what else? And my affiliate marketing and my calendar and my products. So all my digital products, whether it's an ebook, whether it's coaching, whether it's consulting, whatever a digital product, whether it's my membership course, all of that is all processed through Cartra. So I can track everything and it's super, super powerful. So there's a 14-day trial, profitwithCartra.online. And that's my entire sequence, man. That's my sequence. Those are different pages. That's the countdown clock and that's driving people to an online course and just dropping value, man. All right, I'll see you guys on the next one, over and out.