When I mentioned frequently about childhood wounds and adult traumas or childhood wounds and traumas, this doesn't necessarily mean you've had significant trauma like physical abuse, like sexual abuse, like verbal abuse, doesn't have to be to the extreme level. Certainly people that have had extreme experiences are most likely in desperate need of some level of therapy, of some level of medical attention, some level of maybe even medication, because it was so traumatic. But the reality is is most humans have what's known as micro traumas in their lives, many little traumas. I'll give you an example of something. I was bullied in school.


Now let's get into the Q&A and I'll answer all your burning questions the best my abilities and we'll go from there everybody. Thank you so much comments DJ King Arthur next PR meetup next week and I got to talk to Steven probably the same place I just would like to have some more brisket You're amazing. I think you're aiming low, but Shalom. I appreciate you. Thank you Let's see Rob anything getting whether or not we get taxed in as from Voyager or will the government give us a Bobby shots. That was a good one. No, but by law they're supposed to give you your tax documentation Let's see so frostbite says how can I trust I trust Cal if I can't self-cust me you can't and that's just it There's nothing but risk out there, right? That's why like I'm not telling you what to do I'm just telling you what I do and that's it. So if I trust capital, I can only put Really $7,000 per year. I'm not I can't put my entire life savings. I can't sell my kidney and go. Here's all the money for my kidney It's a retirement account. It's not there to wreck you all the way down. It's just that is what it is and That's all so again So everyone's got a risk Criminals when Charles interview all wenches on deck for that one reach out to Charles Hoskinson and ask him when he's gonna come on the show That's it Yeah, alpha. This is why I try to do a little bit different today because everybody's talking the same thing It's all FTX and how they screwed everybody and how this is it first of all I don't believe that FTX was the lone perpetrator of all the problems that are out there. You kidding me There's other bad actors and Those bad actors played along in the game. So don't like oh, so I do declare I can't believe this happened to me. Yeah, they're all guilty. So just remember that Ah old bear good question. Is there a time frame for how long Voyager is back up for auction? Not for sure But if you check out DJ crypto, he's always on top of that stuff. So I don't know exactly when but Yeah, hopefully some more bitters will come along. I doubt it Charles has got a good question here When a token is transferred to ledger does the original basis follow for tax reporting later when it's sold? So Really, you're the taxable you have to understand it the taxable event is when you either Transfer that not transfer from all to all that's not a taxable event When you transfer one crypto into another crypto or you sell that crypto for fiat Or if you use that crypto to pay for a good or service, so you have to understand So as far as the original basis if you bought Bitcoin at 10k, right and you transfer to your ledger and it's at 12k Doesn't matter. That's just transferring crypto from a crappy exchange To your ledger which you are now well versed in now then if you tell your painter hey, Bob I want you to pay me a mural. Okay, it's gonna cost you 12 grand. Here's 12 grand. It's one Bitcoin Okay, you owe taxes on that to grand appreciation Or if you sell that Bitcoin and you get money in 12 down you owe $2,000 in capital gains tax or that short term A long term and that's the basis of it So it's the original basis for when you bought it to when you did something with it. Hope that makes sense and that's just in America I don't know how it works everywhere else Puerto Rico, it's exactly the same place Yeah, Aristotle says Rob. Maybe this is a lesson. We need no exchangers or big players bitcoins for the many and not the few Make sense to me, right? We all want institutions to come in Unfortunately institutions screw things up, but they can play in the game, right? We're not gonna exclude them for any reason if they want to come in and they want to purchase a Bitcoin have that You know, but I'll have mine. You'll have yours and everybody will be there. Also. I'll have mine a ledger Let me tell you there is nothing sweeter. Oh Sweet feeling when you see all the things that are happening in the background and things are collapsing And people get stuck on these exchanges and you just open up your ledger live And you just look at and you see you see those figures in there. You're like, oh, don't worry about that. Very nice It's very sweet. That's why I come on these shows and I'm not crazy Yeah, Corey says go watch Charles Hansen very from yesterday. I get it Charles thinks that it's all gonna it's all gonna go down I still think there's a reason why Charles goes to talk to the regulators He goes up to the Hill and he goes to talk to politicians. Why he wants to be a part of that conversation I'm pretty sure that's what Charles wants to do if he didn't go up there He didn't want to go there. He does whatever he wants to do I think what he's trying to do is educate them, which is a good thing. That's great. We want to be part of the conversation. I Don't see a problem with that Need your opinion on theta I could probably do well I just my collapse who knows I Missed the flash Fed meeting her JP was hawkish still do you still think we're another 75 base points in December? It's gonna be there 50 or 75. That's all I know and if it is 50 the markets will probably rally quite quite strong All depends on the CPI numbers though. I think we get another one before that meeting in December Michael says education is the key 99% of average person's clues by the project They only look at money sign X a thousand promoted by gaming Gaming chair influencers. This is this is true You don't really understand a lot of the different projects and tokenomics and utility in the team and the community Just they don't get it.   That's it Now seriously Santa Raleigh could could happen would like to see that Jay seltzer says Rob, I still DCA, but now there's so much anxiety waiting for funds to clear before the drawing from exchange Deal with it or do you purchase crypto differently? No, I do exactly the same way you do it, right? But I'm still you guys remember like I'm still micro DCA 20 bucks here 40 bucks there, but then every Every day or so I wake up. I do the same thing I walk my dogs for an hour an hour and a half I come back have a big glass of water and then coffee do a little journaling and I pop open my computer Stick my ledger in there and start to transfer the crypto from Coinbase That's all I use right now from Coinbase into my ledger and that's it and You know, I might lose 20 or 40 bucks here and there if it if Coinbase You know drops at the face of the planet, but it's not gonna kill me. So that's it Yeah, I don't my best a ton Because I still think we got a long ways to go down. That's why I call I do what's called micro DCing I don't do it all of stuff John answer your question. I think they're Soul pulling a Luna or is there a future there could be a future there and everybody's dumping on Solana, but The thing is what do you want to get behind? Do you want to get behind more of a centralized project like a Binance coin or a Solana? Or do you want to get behind more of a decentralized type of project which has you know thousands of note operators and they can't say hey restart everything now Take that Nintendo cartridge out and blow on it and then reset. It's not how it works Just depends on what you want to do. I can't tell you what to do not your dad a favorite Has anybody information about FTX and vet connect club, I don't know what that what that is Square has been killing in the trad five world. Yes, trust me. I use scare of my I use we use square at our the volleyball facility we have and those fees They'll get you them striping will stripe and PayPal Conning von Prüben says paper walls are decentralized and free. It's very true very very true Ephraim says I believe in Solana If you guys looking for a great real estate agent, there he is a friend carry on here in Puerto Rico F rain. I miss you at the meetup do it next time This is a good one Rob, what's your personal price picture of Bitcoin 2030? I personally a 500k I think it could be somewhere between ten dollars and A million somewhere in that range. I'm pretty sure that's where Bitcoin will be MDM D says well, you can always count on sweat coin you sweat you get the coins. No, it's not. It's true It's true. I that's why I have talked about that probably all the time. You don't have to buy anything You just walk. That's it Let's see. Oh, no way Chavos has my funds cleared 24. Oh, okay. Your funds cleared 24 hours before FX FTX US shut down Which was interesting because Sam said we got no problems in US About Bitcoin and transfer now just in time. Thank you Rob. Thank you Efrains got a point Solana does not need FTX. That is very true Have you used BC vault? I have not. Oh, yeah, pumped up gaming here Rob He's Pascal once been rough. I don't know if you remember but I'm the guy trying to retire by the end of my 20 in the army Lost about what to do Um Just depends like I still believe in the four-year cycle So it just depends on where you want to go, you know, and how much risk you want to take If you don't want to be risky at all put it all in government bonds Get a whopping 3.75 percent of whatever else it is and T bills. Yeah Very simple You're not going to retire on that though But it is very safe ish and go from there or maybe you're like me. You're like I want to diversify I want to put some in crypto and I want to put some in stocks I want to put some in land. I want to put some in houses in real estate And I want to put some of my business just kind of do those types of things And then the percentage I'm not for sure I hope you can do it I still think that crypto is the biggest asymmetrical bet It's the bigger asymmetrical bet than anything I've got going even real estate. So Let's see Corey you folks ask questions about tax if you're going to say if you really should go read. Hopefully you aren't getting into info from YouTube We'll get a cpa on at some point Sam one smokehouse. Bicky says that's right.  Yes, even binance Binance already has and the CZ made it very clear in his twitter space. He goes we make money Which I thought was interesting.  So maybe it's all the other s coins that they're doing all the trading fees for And so that's where we make our money and I was like that makes sense, right? You have an exchange The exchange says we would like you to we will connect a buyer with a seller and a seller with a buyer And we will charge you 0.2 or 1.1 or 1.5 percent of whatever it is the coin base does and they make their money They make millions and millions or billions of millions of dollars. That's all they got to do keep it simple But yet people are like, no, we should do loans. We should do yield And then we should transfer it out and we should do some other stuff And here we are today I'm happy though Does ledger live work on an ipad? I'm not for sure I mean, it works good on my mac. I can that's all I say What hard walls do you trust? Well, I use a ledger. So that's all I really trust But I mean I hear tracer and oculus Something like that is that steel one is good, but I don't use them so I can't say much Ha Rob's consider ways of trending.  He gets made fun of all the time. Have you seen uh Berkshire Hathaway's shares how what they're doing? They know what he's talking about. Oh, I got you Oh, great ricky bobby says everyone saying the four-year cycle is dead and crypto going to zero We have to be closing the bottom when that when that happens. That's when I will be buying more, but we'll see Ah, this this is the same julian says i'm investing in crypto since 2019. I'm almost back to score one I wish I took more pros on the way but never did rob is right take props when he came. Yeah Remember that white paper we took a look at for bitcoin Very very simple laid it all out for us very nice, you know and said uh and said this bitcoin Is Is a purely peer-to-peer vision version of electronic cash It's to be sent directly from one party to another Without going through a financial institution. It's used for online payments That's it Is there anything in there that says don't take profits or don't use this for the currency that it's supposed to be But what's the here's the here's the thing what's the difference between taking taking profits are going you know what I want to buy that Arcade machine Or I need a new I need a new Um refrigerator mine just broke. Do you take bitcoin? I do not take bitcoin. Do you take cash? I do take cash. Let me get some cash. You take that bitcoin. You just transfer it into cash. You give them the cash What's the difference between what the bitcoin white paper just said? He's had to do an extra step I'm just saying uh, what about swissburg good guys? I don't know. I haven't seen alex's brother forever Crypto color says sand one smoke house is only 1100 miles from here. Let's think about it But I don't think I can swim that far It's okay Ah gone go up says binance makes money through love a train. That's true. I do love the training And me and in phy x1 u5 are on the same page. Honestly, I'm glad this purge is happening I am too because it gets everybody's mind straight, right? Everybody who's here now We'll remember this and it's up to you Well, it's up to us to remind everybody who comes in after us to say why do why do I why do I have to use cold storage? It's so much easier just like my bank to put it on this exchange Just leave it there do the things and you're going to tell them I'm going to give you three reasons And it's a voyager Celsius and ftx if you've never heard of them. It's okay because the year is 2027 or whatever it is But they all collapsed Just like when we hear about mount gox like yeah, yeah that That happened a long time ago and now here we are again So we are going to be our brother's keeper Martin says Wall Street Journal just said that Alameda were inside trading tokens before the list them in ftx Shocker highly illegal in the securities world and these guys still lost 10 billion dollars.  Thank you Ah, Toby says uh ledger live works for good in an iPad fantastic Chris Carter says what happened all the soul that was unlocked. I don't know I guess it didn't drop as much as we thought it was Ah, I didn't know this either see I can't use Binance us Maybe I can now because I was in Texas, but I can't use Binance that I know I'm in Puerto Rico now if you use quick trade on Binance us. They charge crazy fees interesting Well, I mean, that's okay. That's that's the market, right? I mean, we know that that's what we signed up for That's how they make money. I'm okay with that Ain't it looking pretty good Sweet I want your show The day that I put out the video on Celsius. I missed it. That was my fault. I should have Put out that video Because I had got back late. I should have done that night that I got back from consensus shout out to simon u for Who is the uh founder of Stormx for giving me on the right path for Celsius. He's the one that told me and you know what's interesting about simon u is that he put out a tweet and said that uh when he talked to all of his inner circle of crypto insiders Asked about fcx and they all said the same thing. That's just fun. That's not the reality yet Even those guys didn't know Mr. Wonderful didn't know scary moochie didn't know tom bray didn't know joseph boonshin didn't know well joseph but amazing how How many experts are out this? You know what even is more more amazing to me is that you had like these These experts which i'm not throwing shade I'm sure i'm sure the books look different and if there was fraud there was fraud but You know cz bynance took a look at the at fcx's books in 24 hours. He goes nope deal is dead Now was it? yeah Well in in medicine, it's uh, it's the same thing learn one do one teach one So you learn something right and you actually perform that aspect whether that be a surgery or Whatever and then you teach it. So it's the same thing here I need you guys to learn how to use a ledger and the importance of And what's a private key and a public key and and how to transfer things off again You can find that dandy just crypto in module two safety 100 free 100 free And then once you're done with that, I always say this I want you to to learn it and then tell two people That's it What bit boys channel just got nuked. Oh, no I'll be back. I don't know if I got nuked with something or if it's off the air Swamp which says I was waiting on whitelist approval when celsius corked us Dolphins beat the browns. That's good to know Let's see Has a spear and fringe like the elevation needs who are It's ledger like i'm gonna use yeah It's the app that used with the ledger and I show you how to use ledger live the app and how to update it Without sweating bullets Should I collect morata? That's up to you. I do but that's man. It's me. I don't feel them. Don't feel dumb There's a lot of it's all learning process What are you gonna and uh, that's how it goes. All right, I think answer everybody's question. So Uh, look, that's the whole thesis for today. I think things had to happen They did happen and uh, we're right where we should be I think we lost a little bit of our way and I I did a Twitter thread on this one I said how You know, it's amazing how like we we started to kind of lean towards the old traditional finance ways of doing things And we just saw how bad that happened. We need to get away from that. We need to go through a trustless decentralized finance system which is really built for all of us and not just include the small Or the one percenters and that's what it is So I'm going to be you know rebalancing my portfolio to support those Projects just like that and that'll be that and that's all so look But if you haven't hit this the light button, I don't know what else I got to do But if you would do that that would help out tremendously And that's it for today subscribe all that good stuff.  Anyhow, that's it for today. Thanks so much everybody Appreciate you and I'll see you guys on the next one. Adios


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This is stock number 10051. We are here at Summit Automotive in Fond du Lac, Wisconsin You're new and used sports car headquarters today. We are checking out this super clean 2012 Chevy Camaro ZL1 This car has the 6.2 liter supercharged V8 motor Which pumps out 580 horsepower From this HD video you will be able to tell that this car is extremely clean all the way around Inside and out considering the age and miles on it The roof is an excellent condition. 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алеו, everyone, welcome to our session about co-principles in product management. So a little about me, my name is Asaf Al-Tagar I first started my professional journey as a software developer. After several years I moved into product and I've been doing product management for almost nine years now. During those years I had the privilege to work with product teams of various sizes קורס מולטיפל אינדסטריסט, כמו גיימינג, עד טק וסיברסקיוטי. עכשיו אני חלט של סלספורסט, פוקוסים על סרוויסט קלארד פרודקטים וסרוויסטים. אני כבר מנסה מה אנחנו לא מבחינים היום, אנחנו לא נדפין על סלספורסט פרודקט, ולא נדפין על הדברים שבארד פרודקטים. However, in this talk, we'll review what I consider to be the backbone of any product manager, and it is my personal belief that defining such professional principles promotes better structure, understanding of the role, and helps us be better product managers no matter the product or company. Okay, let's get started. So we are going to cover seven core principles today. The first principle is knowing you who your customer is, the point where it all starts, your goals, your efforts in your business, are arguably the most important principle. Without this, your chances of success are slim. We'll talk about various aspects of customers, and what it means to be really familiar with them. Our second principle, understand the challenge. See, you can only bring value where there is a struggle, a challenge. It can be a minor inconvenience or a real pain. Whatever it is, you need to understand what, where, and when your customers experience a challenge. We'll deep dive into two important aspects of recognizing challenges. Third is being very familiar with the market. So the market is all your customers and how they consume your service. The market are other commercial products that address the same challenge, and the market are all the other alternative solutions that your target customer can leverage. We'll discuss how this plays a role in keeping a competitive edge in the market. Number four, be a product expert. So as a product manager, you are the representative of your product in the organization, and you are expected to know your product inside and out, where it excels and where it falls short. We'll talk about what we need to pay attention to. The fifth principle is collaborating with the organization. Now, to be an effective product manager, you need to pay attention. You need to learn. Otherwise, you are risking the contribution you want to bring to the organization. So we'll cover what it means and how product managers should be playing with the team. Standing behind our plan, this is our sixth principle. So your product manager needs to maximize the impact so the organization can be successful in the market. To do that, it needs to make the people around believe that they are working on the right things. So the ability to stand behind decisions is critical to create trust. And we'll talk about the different aspects of the plan. Now, our last, but definitely not least principle is measuring progress. This is not optional. It's a must. Nobody wants to trade water. And we'll discuss what you'd want to keep track on and how to measure progress. Okay, so before we'll dive into each, I want to mention, these are not all or nothing principles. You may find that you are, that you align more or less with them. And for this talk, at least one of the main objectives is calling them out.  Let's get started. Okay, our first principle. Know who your customer is. As a product manager, you are expected to know who is and who isn't your customer. I divided knowing customers to three aspects. First, objectives. Knowing what are the customer objectives or what is it that they are trying to do is critical if you want to plan a solution for them. Second, our customer segments. Understanding how your customers split into different groups or segments. And the third one, our customer needs, which are what the customer requires to obtain its objectives and be satisfied while doing it. I'll explain. So customer objectives. Now, what's your objective? So customer objectives. Now, what's important to keep in mind about objectives is that they can be framed at various levels. To really know your customer, to really make something they found value in, you need to get as granular as possible. And be able to flesh out exactly the thing that they are looking to accomplish. With that, different customers may have different constraints or might be making different considerations when they go after their objectives. So these groups of customers are your customer segments. Each segment is somewhat different and you'll need to make decisions as each segment will have different needs. Now customers will mostly adopt products that are giving them more value or satisfying more of their needs. These needs guide us to what we should be building. And if we want to address the right set of needs or expectations, customers will have a harder time to find value. So understanding how customers prioritize their needs and which are unmet today helps us make a better plan. Okay, knowing your customers is the first step, but there is little you can do if you don't fully understand where they are experiencing difficulties. Bring us to our second principle. As a product manager, you are expected to understand what your customers are struggling with. Two things are important to keep in mind when thinking about challenges our customers face. They always manifest in a specific situation and there are specific aspects, steps or points in that situation that creates the challenge. We call those pain points. So let's look a little closer. For example, let's say I'm hungry, but my fridge is full of food. I can take some ingredients and cook something. In this case, I might be challenged by making my cooking tasty. On another hand, let's take another situation, similar but different. I'm hungry, but my fridge is completely empty. The grocery store actually closes in five minutes and I can't go out and buy anything. That prevents me from cooking anything for myself. All of a sudden, it's a different challenge. In both situations, my objective was getting something to eat, but my challenge was different in each situation. So when thinking about your customers and the challenge that they face, think about the situations they are in. It will allow you to better identify the real pain points. Also, in case our customers have multiple challenges, we need to determine which we want to address. It's important that we ask the following questions. How many times are our customers finding themselves in those situations? Is it something that they run into on a regular basis? Or is it something that happens every now and then? Realizing this helps us determine if it's a challenge worth solving. Now, after we determined what are the situations our customers keep finding themselves in, we can get better understanding into why they find those situations challenging, meaning we can start identifying their pain points. Now, not all pain points are equivalent. Pain points vary in the level of discomfort that they generate for customers. And how often they appear. Also, not all customers have the same pain points. This is definitely an option where some group of customers are not satisfied because they face this and that, where another group of customers are not satisfied because they face something different. When thinking of which pain points to address, consider to which group it's an actual pain point. So definitely do your best to understand your customer's challenge. Okay. Before we move on to our next principle, it's important to remember. Product managers don't live in a vacuum and our customers are not waiting for us to address their challenges, which makes it very important to be familiar with what's already available for them. Bringing us to our third principle, which is be very familiar with the market. See, as a product manager, you are expected to know how customers are addressing their challenge today and what's available to them. Specifically, what alternative solutions they could use, which commercially available services are out there and whether customers are adopting new ways to consume services. Let's look a little closer. So what do I mean by alternative solutions? See, at first, customers will most likely look for solutions that help them achieve what they want while accepting that those may not be the best fit to what they need. At that stage, they will look for anything that helps them make progress. In the case there are no alternative solutions to their challenge or those that do exist don't actually address their top concerns or pains, they will search for other solutions, probably commercial ones. Those are your direct competitors. Now, an important thing to keep in mind about competitors is that they don't necessarily need to have a similar service as you do. It's enough that they decided to solve the same challenge you are solving and approach the same customer groups that you are targeting. In order to win customers over, making them adopt your service over alternative solutions or competitor products, product managers must find ways to differentiate their service. That differentiation can manifest by a certain capability making your service more useful than other solutions. The third piece is all about what's going on in your customer's world. Questions like how do customers interface with their services? Is addressing the challenge became harder or easier? A great example for the first question might be the shift to mobile. See, organizations that recognize that people are migrating to mobile had an opportunity to position their product within that paradigm allowing customers to leverage their service faster faster than the competition that didn't migrate to mobile. An example to the second question might be the need for restaurants to offer delivery service during the pandemic giving how customers' habits have changed restaurants needed to adopt their service. So keep an eye for changes in your market. Now, once you are familiar with your customers, their challenges, what's available out there, you are in a great spot to make better product decisions. But there is still a very, very important thing we need to master. That is the product that's already available to customers. Principle number four be an expert in your current product offering. See, as a product manager, the organization will approach you for product related questions. Those questions may come from salespeople trying to understand if the product currently supports the requirements of a prospect they are talking with. And it may come from support trying to understand if a customer claim is a product issue or working as expected. Whatever the case may be, expect questions to reach your inbox. But getting a high level understanding is just the first step. If you want to build the right thing, you will want to get closer to those pillars. So supported use cases are ways your product or service can be used to address a need a customer has.  All those things can be achieved with your product. All those things are considered supported use cases. This is very significant. Eventually, customers use your service because it enables them to do something. So understand what can be achieved with the current capabilities is paramount. Also, people in the organization will probably not have the same know-how as you do as a product manager. So making sure you can answer questions regarding where and where not to use the product is very useful. Now as long customers use your product in a way but if not, the customer is witnessing a gap between what the product enables it to do and what it really needs it for. Those might be functional gaps or simply technical limitations of the service. So knowing your product is critical if you want to plan ahead and build a good roadmap for it. It's speaking about building a product plan. Let's continue to our next principle which is vital for us to have in order to build a great plan. Principle number five. Collaborating with the organization. See, as a product manager, you need to work with the organization. This can't be stressed enough. Whether you learn from or educate others, always remember you are a part of a broader team. First thing to keep in mind, your organization is leveraging multiple teams. Each is supporting customers in a different way. Each sees a different aspect of the customer journey and don't ever underestimate the knowledge collected by those teams. It's super important. Your service is a lot more than exactly what the customer can do with it. It's how you sell it. It's how you position it. It's how you support it. And it's how you are making customers successful by using it. Those people, those teams are key to make better product management decisions. Let's say you are considering developing a new product capability. Most chances you'd like some customer feedback before committing to something that might miss the mark without real value. So you'd want to reach out to customers. Now, most chances you don't have many active customer connections or need to approach someone that you are not in contact with. In this case, your customer success team will want to help you. After all, they are trying to bring more value to their customers. This is one way there are many that you can pull information into the product team. And there is a flip side to it. It's when you as a product manager support teams around the organization. You may want to make sales teams aware of a shiny new capability to bring up during their conversations. And it may be a new way the product can be used which is relevant to the customer success teams. Whatever the case is, you as a product manager are always working with the organization. Now we covered significant grounds. We are familiar with our customers, their struggles, the way that they are addressing it today. We know how our service works and also collected insights from people around the organization. Now we need to pave the way forward and build a plan. Principle number six. Standing behind our plans. See as a product manager you are expected to build a product plan. You should also expect your plan to be challenged. In such cases you want to make sure that the rationale you used is solid and you can communicate that to others. Make them trust your decisions. A plan may consist of many considerations. No matter which considerations you are making these three aspects of your plan should be top of mind. The value you are delivering, the business opportunity it captures and what needs to happen before what. Okay, but what do those really mean? So it all starts with what will now be possible for customers. This is a representation of the value you are about to bring to the market. If there is no customer value it will be hard to capture any business opportunity. Now there are situations where not every single customer will benefit from the functionality you are going to roll out and if I'm relying on experience this is the case most of the times. But whether the new or updated whatever the new or updated functionality may be you need to know exactly who will find it useful. Only then you can start assess the business impact that it's expected to generate. Sometimes you will try to approach a new customer segment and sometimes you will improve the benefits for an already served segment. Let's say you are approaching a new customer segment. Say a group of customers that did not find your service valuable before it can do X, Y or Z. If those were available these customers would have bought your service and could become substantial to your business. On the other hand if you improve the benefits to your existing customer base you can expect to retain customers longer and reduce churn. Now the third aspect you must pay attention to are your priorities. In most cases your team won't be able to deliver all your product requests fast enough. They will need to understand what they should work on first and you need to understand what they should you need to understand what they should work on first. It goes all the way back to the value you want to roll out to the market. So as a product manager you are building a plan and you definitely need to stand behind it. Now it's time to measure the impact that plan generated. So moving on to our last principle of the session measuring progress. It's our last but not least principle. See as a product manager you want to track how your plan improved the business. It may be because you improved the customer experience which made them use the product more. It may be because you added new functionality that made the service more useful and it may be that more customers are interested in purchasing your service because you approached a new segment. The first thing you need to establish the first thing you need to watch for are the ways customers measure value. Putting this into a form of a question. So your customer just paid $100 for a monthly subscription. Now what does it get for those $100? What is the customer's indication of value? Defining the ways customers measure value generates a virtual bullseye for product managers allowing them to know what they should improve we should watch for two main aspects of value the value gained by the one that paid for the service and the value gained by the one that actually uses the service those might be the same person let's say you are selling a product direct to an end customer in B2C products that is the case and the end user and the buyer are the same and the end user and the buyer are the same in other models like if you are selling to a business that person that paid for the service will probably not be the person that uses it and more you can find that you have multiple types of end users so be able to verify that you improve the value each of those see from your product is critical now the second thing to keep an eye for is the way customers are top to service sometimes customers may purchase the product but not engage with it maybe they installed it but are they really leveraging the value it delivers if this isn't monitored you can find yourself with a product that sells well but is not retaining customers and it's hard to grow the business when customers churn at high rates the third and last aspect of measuring progress has everything to do with business you want to keep an eye on the revenue your product reels in the amount of customers interested in acquiring the service and of course the amount of customers that stopped paying for the service when you think about measuring your progress think about those three aspects okay this was this was our last core principle so let's recap as product managers we need to know who our customers are we need to understand the challenge our customers face we need to be very familiar with what solutions they can leverage we must become an expert of our product offering of our current offering we need to collaborate with the organization we make a plan and stand behind it when it's challenged and we are measuring the progress we achieved these are my core product management principles and I hope that you will understand and I hope that they helped bringing more structure to your role as a PM this also concludes our session for today and with that I'm going to wrap up this session I want to thank you for letting me present stay safe and be well


Naval Medical Center San Diego celebrate the grand opening of Naval Branch Health Clinic Rancho Bernardo during the ribbon-cutting ceremony May 16th. We are blown away by how great the clinic looks. I mean this is state-of-the-art care that we're providing here. Everything from our laboratory services, pharmacy services, we built this clinic to have a pod mentality. Well we have our medical home port which brings primary care in a team setting to this clinic. We'll have pharmacy, lab, we'll have mammography in about a year and so that we can provide those services as well as immunizations and well visits. From Naval Medical Center San Diego, I'm Seaman Payong Yee.


Hey there friends, thanks for checking in at the range now today. We're going to do a Bursa handgun world I've got four to feature. So let's start right here with the BP 9 CC subcompact gun very thin and lightweight has eight round magazines single stack and loaded with nine rounds. It's only 25 ounces 3.3 inch barrel ambidextrous magazine release three dot sights a Very short and lightweight trigger pull. I'm measuring just under four pounds And I will show that after I shoot because it does have a magazine disconnect. So it Can't be showed without the magazine in and I have a loaded mag. Let's go ahead and take a few shots I've had this for about two years now, and I really like it the MSRP is 302 and there we go The trigger is really nice and I found that with a lot of the Bursa models But at least the four that I have very lightweight and the reset is Right there for the follow-up shots. It's a budget gun That a lot of people really enjoy I certainly enjoy it And I think Bursa did a good job probably five six years ago when they came out with the BP 9 CC that stands for concealed carry Here we have the Bursa Thunder 380 a lot of people love this handgun many people own it this one's a little different because it does have one half by 28 threads which extends the barrel to four and a quarter inches opposed to the three and a half inch barrel on most of them without the threaded barrel, but it does have a slide mounted Decocker thumb safety a very nice trigger pull eight round magazine also has a magazine disconnect Okay, renders the trigger useless three dot metal sights polymer grips aluminum frame people have reviewed and enjoyed the Thunder 380 for many years and the Threaded barrel model I've had it for a couple years and I certainly like it. Let's go ahead and take a few shots here Okay, and the slide did not lock back there But that could be my ammo because the same thing happened when I did the Car 380s the slide didn't lock back that was a blazer 95 grain aluminum case Ammo, but there it is certainly a straight shooter and the disassembly is easy. It does have a fixed barrel And so You know that that certainly stays on target. I hope I demonstrated that but let's move on because I really like this next Bursa right here is not only one of my favorite Bursas, but one of my favorite handguns.  Just push that lever down and off comes the slide full length frame rails It's a nice handgun aluminum frame a Pick rail right there front serration three dot sights loaded chamber indicator bar the sights are interchangeable with sig sour a Single action trigger reset that is incredible check this out Right there I compare that to a sig short reset trigger It's a it's a nice handgun people were picking this up for Right around $400 during normal times. I wouldn't expect that now if you could even find one these were Hot in 2018 they were they were really hot people love them They really like that C model. That's a little bit sure. Let's start with the rabbit this time It is a nice shooting handgun There's no doubt about that and that that reset and the disassemble and the aluminum frame high-end features For a very modest price now this next one is no longer produced by Bursa This is my buddy's gun. I've never shot it. This is the first time, but this is the Bursa Firestorm The handgun that was produced prior to the Bursa thunder you may say that looks just like a thunder and It does but it's a little bit different. Okay, three and a half inch barrel. It does have the Glock like field goalpost sights same magazine release position Seven round magazines All right in 380 ACP a rubber wraparound grip And it's double-action single-action. It still has the fixed barrel same Disassemble but these will be my first shots. I've ever taken with it. Once again, it's my buddy's gun I told him I want to do a Bursa handgun world Review and he said use this. So let's start with the tombstone here nice I'm impressed I Think a lot of people overlook Bursa because of the budgetness of their models also a magazine disconnect and a slide mounted Thumb safety decocker Because they're budget models, but I I'm fine of them I got they have treated me so well throughout the years And I think a lot of people agree they do well with the handgun showdown series So that is the Bursa firestorm. I certainly shot it pretty well I think so there it is Bursa handgun world Bursa Thunder 380 with the four and a quarter inch threaded barrel the Bursa firestorm that I just shot Yeah, really enjoyed that actually Bursa BP 9 cc All right subcompact polymer frame 9 millimeter handgun and the TPR 9 that really is a sweetheart. I hope you guys like this I certainly enjoyed it and if you like videos like this, please subscribe and share I always appreciate thumbs up button. Thanks for watching you guys be safe