What is up and welcome back to another episode of the Growth 48 podcast. In this week's podcast, you'll be learning about high level mastery when it comes to Facebook marketing. And our special guest is none other than my good friend, Nicholas Kuzmich. Now, if you've never met Nicholas, he's the founder of NicholasKuzmich.com, the Accelerator Alliance and the creator of the rapid scaling Matrix. He's also worked with the Husu from Joe Polish to Anthony Robbins. And we're going to be talking about the five key elements that it actually takes to create a high, rapid scaling Facebook campaign. Now, before we continue today's podcast, if you missed last week's podcast, I had my good friend, David Newell on there. We talked about the five must known facts when it comes to buying online business. So if you're looking to invest in an online passive business, go check out episode two that's in the show notes. So without further ado, please sit back and relax and enjoy today's amazing podcast when none other than Nicholas Kuzmich. Welcome to the growth 48 podcast where we interview top entrepreneurs and investors to learn how to master their strategies and tactics from sales systems and marketing automations to how and why they invest in companies. All right, cool. So let's go over like the quick, I guess, four one one or the bird's eye view of that 30,000 plus ROI return. So before you actually started executing it, while we're some kind of key thought processes that you were doing to kind of strategize this whole marketing plan. Yeah, so do you want to talk? Do you want me to talk a little bit? Are we recording by the way? Sure. Why not? Sure. Yeah. Well, to see how proper we need to be, right? Exactly. Well, I can give you the kind of the situation we were in first and that would paint the picture of how and why I came up with a strategy that does that help? Beautiful, beautiful. Okay, so the situation was a good friend of mine runs a successful marketing business, well, not a marketing, it's a business coaching business has four events that he holds every year. And those are his key events because that's how he on boards people into his coaching program. So he was approaching is about six weeks out, five or six weeks out approaching this upcoming live event. It's a two day live event and he needed to fill it. Um, so in context, he had a really bad experience with Facebook in the past. He had hired an agency to do this for him. Um, he paid $80,000 in ad spend plus fees. Uh, and it resulted in, I mean, did he eventually make the money back? Maybe over the duration of a year or so. Um, but it just wasn't a pleasant experience. So, you know, he came to me very gun shy. He was like, dude, you know, I don't have a good experience with Facebook kind of burned me in the past. Um, but I do really need to hold this two day event. My ideal is having 50 to 70 paid people show up at the event and paid means anywhere from 100 to $200 a ticket. So not high ticket, but he just needs those people paying to show up to the event. Sure. Um, so he came to me and here was a challenge, a couple, you know, couple sides to it. Challenge number one is that we had to fill the event quickly, um, because we were about five to six weeks out. Um, and, and because it's a live event, it's not like we could have dragged this on or rescheduled the event. I mean, the dates were sad. It's, it's, hey, let's fill it. Um, so that was one thing. And then the other kind of issue to that was, well, how can we accelerate the velocity of a prospect buying a ticket to this event? But how do we do that in the kind of like the least douchebag way possible? Because on Facebook, you technically shouldn't approach it directly with a direct sale.  Let's run some ads to the live event and see what happens. And when you do that, you're not going to succeed because kind of it, it breaks the rules of Facebook, if you will. Does that make sense? Oh yeah. So here was our scenario, essentially guy needed to put 50 to 70 people in a room at a $200 price point. Um, we are five weeks out. We need to accelerate sales, but, um, we, we had to do it in a way that didn't diminish his brand. And we had to do it in a way that stayed congruent with Facebook. And if we could do that, then, you know, we would see this as a success. If we didn't, we would actually hurt his brand. And people would think that he's just kind of another douchebag sales guy. Um, so what we did was I crafted up this idea that while I still am familiar with, and I think the best way to get someone into your ecosystem is through a lead magnet. So we had to come up with a lead magnet first. Um, and then on the thank you page of that lead magnet, we had to what I call Godfather the goodie. And that means kind of make an offer that they can't refuse. And the second part of that is take that offer away from them in order to create urgency. So, but how, again, how do we do that in such a way that ensures that we're not kind of being too salesy about it? So long story short is the first part we had to do was pinpoint this prospect. We had to know who his ideal customer and client was. How are we going to find them? And how do we go after the lowest hanging fruit? So we had a few things going for us. Number one, he had an emailing list. Now his open rate when he sent an email wasn't all that high, um, but we knew that he had a decent sized mailing list. So the first thing we did is we uploaded that mailing list as a custom audience. Um, and from that custom audience, we were able to kind of direct some, some messages to them. Uh, the second thing we kind of knew is that this event was happening in California. So if we're going after lowest hanging fruit, let's not try to go nationwide. Um, California is a mecca of seminar attendees. Um, so to be able to go after California specific would eliminate this need of people having to worry about flights and hotel rooms and all that other stuff. We'll just go after people who are most likely to buy the ticket in the show up. Uh, makes sense so far. Oh yeah. So from there, the next step, once we kind of identified who we were going after as a target audience, the second was, well, what can we give to them in their target market? Um, that is kind of the highest value. Um, but not only highest value, we were interested in having this kind of magnet allow him stand out from his marketplace. So not only did we want it unique from everything else in the marketplace, we needed it to be unique to him. So this was kind of a process or some kind of a goodie or some kind of a strategy that only he did to make him kind of elevate his position of credibility and authority in the marketplace. Um, so we came, we went through my, I mean, I have a six stage magnet building process and we basically took him through that process, developed a killer magnet and now put that magnet specifically in front of those people that we identified as the lowest hanging fruit, which included cold audiences and his warm email list through a custom audience. Any, any lookalikes from that custom? Um, so how we did, how we did the, uh, cold audiences as we created a local lookalike specific to the area. And then we layered that up on top of a cold audience to make it kind of a little more specific. Um, then obviously we took him through my seven stage ad writing process, which I mean, I, we didn't take him through it. I just basically followed it, um, very specific to, to the market. And I think it's kind of a key, key factor, the whole thing, but we put, put together a seven stage ad writing process. We filled out the template. We got in front of the right people. I mean, then here's kind of where the, the money started to happen. Um, number one, we, we took advantage of the thank you page. And so a lot of people, when they offer a lead magnet, they offer that lead magnet and then on the thank you page are like, congratulations, here's your lead magnet. Um, instead we utilize that, that piece of web real estate to make an offer. Now we did it through a very specific way. And I have a process that I call instant influence. And it's a video script that covers nine fundamental things that you need to cover in, in this kind of a quick sale approach. But I gave him the script. I said, Hey, this is the outline for the script. I need you to fill this in that specific to your business. He filled it in. He recorded the video. Um, and then we put that on the thank you page. And essentially it's, Hey, thanks for, you know, being interested in this magnet. I'm assuming if you're interested in this, I have something that I want to let you know about. I mean, it follows a very specific process, but at the end of the video, it's essentially an offer to attend this event. Now where the spin comes in as one, it was a discounted offer. So typical to a one time OTO, the typical price was 200 bucks. And he said, Hey, you know what, let me give it to you for a hundred bucks. So that was one element. And the second element that kind of created the movement a little bit faster, because I believe there's only really two reasons why someone doesn't buy. And it's one, because they don't understand or they don't think it's right for them, or B, they feel like they have time to make that decision. Um, so we wanted to eliminate both first with a great video that talked about why it was right for them and, and give them a nice kind of discount. And two, we said this offer is only available for the next 24 hours. And there was a timer on that page, essentially that counted down from 24 hours. Now the beauty of it is we are using a software that allowed that timer to be, um, specific to any time anybody hit that page. So it wasn't a one time timer for everybody who hit that page. It was a timer that basically initiated anytime anybody hit that page. So it was a different timer for everybody that counted down from 24 hours. So they saw this offer, the offer was made and a percentage of the people, in this case, 18 people took him up as an offer. And basically for a $97 ticket item offer, we were getting those at about $70 a pop. So he made a little bit money, kind of broke even. But that wasn't the end of the story. So the follow up to that was they would get three emails, one right away, one with 12 hours left and one with six hours left. And in the email, it basically said, Hey, here's your content. It gave some more content. I said, Oh, by the way, don't forget your offer expires in, in, you know, 12 hours or six hours or whatever it was. And the beauty of it is we could actually integrate the live timer that was specific to them into the email. So now if they're seeing like six hours left, they're actually seeing the timer count down from six, you know, counting down. And then if they clicked over to the web page, they see the identical, exactly synced timer on that web page. So like no BS, no shenanigans. It was an actual legitimate counter. It's real scarce. Yeah. And here's, here's where kind of the genius happened at the same time I created a retargeting audience for 24 hours. So anytime someone hit that thank you page, there was a retargeting pixel placed on that page that only lasted for 24 hours. And so we created an ad within that 24 hour time slot that only showed to people who are in that 24 hour window basically saying, hey, don't forget your, your offer is about to expire. And it had, you know, some, some elements in the ad essentially that help push the sale. And from that specific ad, we pushed 48 sales, so 48 plus 18 was 66. And those sales came in at a dollar ninety five cents per sale. So paying a dollar ninety five to get a ninety seven dollar sale. Yeah, we put 66 people in the room total, which happened about four weeks after this campaign. This campaign ran for about 16 days or so when the campaign ended, there was about a week all and then the event happened and then at the event he did his thing to day high value, high, high, high offer and then just make it a simple invitation. You know, this is what we do if you like more of it, we'd love you to participate of the 66 people. Thirty two said yes. It was an $18,000 price point, which gives us seven hundred and seventy six thousand dollars in revenue. The ad spend from what we did there for him was one thousand eight hundred and fifty three dollars and sixty eight cents. So when you take the eighteen hundred and change, you put that into the revenue, which was seven hundred, sorry, five hundred and seventy six thousand. That's where you get your your big lift of about a thirty thousand percent ROI. Now, going back to the script that you gave me for the video, is this a traditional BSL or was he in front of the camera like in person? Great question. It was an in-person thing and I think that was very important for this purpose because he's a coach and depending on the industry, because he's a coach, it was important that people got to see him see a little bit of his personality and see how we operated on camera. So this was a talking head direct to camera video. And then obviously there wasn't a bite. Was there a bite button directly below it? Was that time? Like if I see the thank you page, this this coach comes on and says, Hey, Amir, thank you so much for getting your lead magnet. By the way, you know, these pains, these problems, you're agitated and you're solving it. Would he direct me then to like a magic button that pops up at a certain time or was there an add to cart button below the video always? Now, in this case, it was right there from the beginning. Now, keep in mind this video was only six minutes long intention. OK. And so, you know, in six minutes, you have to cover some very specific things and you don't have too much time to do it. But in this case, because the video was so short and it wasn't at all in any way, shape or form positioned as a traditional VSL. There was no real hard offer made. And I think that's what's key to this because in a normal scenario, you could do a 20 minute VSL or a 40 minute VSL. You could go through a typical VSL offer. But in this particular case, again, we needed to kind of tone down the douche baggery in the sales side of it. And we will who has 40 minutes to watch. Thank you. That's true, too. Yeah. But we had to kind of tone down the sales side of it and go heavy on other things. And that's what kind of allowed this process to work the way it did. I'm curious, did you by any chance were you testing any social proof below the video like those Facebook comments or even like previous live streams from Periscope? Yeah, great question. So this guy doesn't scope. So there wasn't anything like that. We could have probably put some Facebook comments or social proof below it. But in this case, we didn't. The only thing that appeared below the the actual button to enroll was supporting text about the event and what someone could expect. So it was kind of like a mini sales page, but again, much more conversational, less salesly and was just kind of benefit driven copy that that said that supported the event itself. Now let's go back to the lead magnet because you said in the first page of the lead magnet, you also had the same offer for 48 hours. No, no. So what do you mean on the lead magnet itself? It's self. Yeah, it was the offer in the lead magnet itself as well. So there was a call to action. It couldn't be as specific because we can't be like, hey, you have 48 hours to 24 hours to participate in this because anyone's going to get it in any time. But it did push people to that offer page. And if they just happened to get in on that offer page within 24 hours, they would have seen the offer if it was after 24 hours. They'd be automatically redirected to another page that expired that offer. Interesting. And the lead magnet was just a generalized type of, like, I guess, a mini book, like a six page, 10 page. I'm just wondering kind of like how how did you actually create it? What was the formatting and structure of it? So it was a shorter one. It was about four or five pages long, which is what I like. It followed again my specific way of of doing lead magnets. But in short, what it did was it took one small sliver element from his larger general coaching processes and it took that one small sliver element that would move the needle the most for somebody and offered that in the form of a magnet. Plus the benefits of some of that is that it also ceded that it was part of a much bigger process. And so by ceding that, it gives you idea that, yeah, I'd kind of like to see what's next and what more I could do with it. I'm always curious, though, of how many people actually open up the PDF on their desktop or their phone and actually go through it. Great question. And in our in my case is I always take it from the perspective of number one. If someone I take it from the perspective of if someone does consume it, it has to be the most stellar piece of content that they're going to consume in that four to seven four to seven minutes that it's going to take to consume it and all the elements of a great magnet have to be there, including a strong call to action in the seating and all that. But my reality will tell me that maybe 10 percent of the people will actually go through it itself. So to me, it doesn't matter whether they do or whether they don't. I just want to know that if they do, it's going to give them the value that I need it to. It's going to be highly consumable and pre frame you the best I can. But if it doesn't, I have other mechanisms in place to get the message in front of them. Awesome. Well, Nick, I just want to thank you so much. These have been really, really amazing tips and, you know, straight from the horse's mouth.  You are.  I like that. I like that better than Ninja. That's better. Ninja. Yeah. Ninja is over later. You're wizard, you know, right? You got more power than a ninja. That's right. All right. And it doesn't have to be complicated because everything you just told us if you really break it down, it's quite simple. Yeah. I think the big thing is like taking what you know and applying it and then also tying in the various pieces together rather than treating them as individual things. Sure. And there is an overall theme over here. A, you really know who you're talking to. B, you're delivering 10 X value.  C, you are you're positioning a brand with trustworthiness, openness. You're not being gimmicky.  Like this is cheese. I'm not going to buy from you. I want to buy from a human being. And I truth be told, I think the standard via cells, they're going to I don't think so they're that effective anymore. And just based on my own businesses and the clients I work with, I think it's going to go back to more human versions where a person's in front of the camera and that person knows how to communicate. Yeah. And I think it has to do a lot with the business as well. But for most of our businesses, we're like, we're the person behind it and people work with us or if you're a coach or a consultant, they want to know who they're working with and hiding behind a PowerPoint deck with a few words in front of it may not do it anymore. Sure. Even product like for example, we've constructed via cells, which it's almost like a movie trailer where we're selling emotions. We're selling the future. We're selling a lifestyle. Right. Right. So we're not there's actually almost no words in it. Maybe at the most you have 25 words, but it's a powerful trailer pre-framing you and showing you of that lifestyle you can live if you follow these principles. Right. Right. I like that. Yeah. Yeah. So, you know, I I'm really happy brought that up with the whole V. S. L. and, you know, him being on camera and him being him humanizing the brand of his company. Right. So, Nick, if people want to find out more information about Facebook marketing, what you do and if they can work with you and I can help them out, what is the best place to reach you? Yeah. Great question. I mean, I usually typically send people to my website and you can NicholasKuzmich.com. There's tons of, you know, information there. There's a blog and a few other great things. But if you kind of want to dig a little deeper, I just like literally just a couple of days ago released what I called behind closed doors workshop. And the reason why I call it that is because most of my highest level stuff I've never taught to public usually someone who runs a high level mastermind or something like that. People paying anywhere from 25 to 100 K to be a part of these guys will have their masterminds invite me to come and do some high level training and teaching to their people. And that's kind of why it's always been behind closed doors. But what I've done is I've taken kind of the overall principles of these one day and two day workshops that I've held and I've condensed it down to the most impactful 40 minutes and I've turned that into what I call the behind closed doors training and we're giving that away for free for a limited time. So if anyone wants that, that could be at nixblog.com. So N-I-C-S-B-L-O-G.com backslash secret. They can just opt in. They'll they'll see that the kind of high level behind closed doors training. Again, this is usually only available to people who pay a ton of money for it. I'm releasing kind of a higher level summary of it over there. So that might be of great value to some some of your listeners here. That's beyond great value. How do you recommend anybody listening out there? Go check it out. I'm going to check it out. Nice. All right, Nick, thanks so much for coming on the growth 40. All right, brother. Have an amazing day. This has been the growth 48 podcast. Thanks for listening.


I'm city manager. I mean, let me let me bang the gavel All right Call this meeting to order and I'm clerk. Would you please call the roll? Mr. Rickerman, Mr. McDowell Yes, Mr. Deval. Yeah, Mr. Devine Mr. Davis mayor Benjamin here All right, if you'd be kind enough Madam city manager lower the mic real low We're gonna have some young people come and do the Pledge of Allegiance for us Some really young people we're gonna hear from some a little bit older young superstar golf superstars later Oh Living the greatest democratic nation in the history of the world I'll tell you makes everyone's hearts feel really good to hear you all say the Pledge of Allegiance like that It really does red McDowell. Would you bless us with a word of prayer? Thank you For the blessings of life health and strength for this gathering tonight Ignite us with your power sensitize us to the needs of this city and Allow this city to continue to grow Blanketed by grace and mercy. We ask it in your name. Amen. Amen Madam city manager We're gonna take a motion to adopt the gender. We're gonna hold items 39 and 40 Now 40 and 22 and 42 40 and 22. All right 39 40 and 22 You want you you would like to hold take this off a consent agenda I had a couple of questions about 18 and 19 and we'll take those up at the right time So that was again 39 40 and 22 we're gonna defer consideration of TPAC appointments and actually ask them Ms. Belton to repost those that vacancy and Trying to get from forgetting anything I think That is it Yes, sir So That's a motion to amend the agenda Motion by mr. McDowell is there a second second in discussion with the previous question clerk. Caller. Oh, Mr. Rickaman All right, Mr. McDowell. Yes, Mr. Duvall. All right, Mr. Vine. Hi, Mr. Davis Hi All right. Thank you, Mr. Mayor. We would ask for any public input related to those agenda items as outlined None none An approval of the minutes council's asked to approve the August 7th 2018 City Council meeting minutes Second Discussion seeing none to move the previous question clerk. Caller. Oh, Mr. Rickaman. Hi, Mr. McDowell. Yes, Mr. Duvall Hi, Mr. Vine. Hi, Mr. Davis. Hi, Mayor Benjamin. Hi Okay, mr. Mayor trying to take into account your amendments I would ask that council approve consent agenda items 9 through 17 and 20 and 21 Well 20 through 38 my apologies 20 and 21 and 23 through 38 exactly. All right Is there a motion move we approve the second Second discussion with the previous question clerk. Caller. Oh Mr. Rickaman. Hi, Mr. McDowell. Yes, Mr. Duvall. Hi, Mr. Vine. Hi, Mr. Davis. Hi, Mayor Benjamin Item 18 Council has asked to approve contract amendment number four for project SS 7348 the wastewater engineer support at the Metro wastewater treatment plant as Requested by Columbia water the award to Atlantic South Consulting services in the amount of two hundred and ten thousand dollars the firm is located in North Charleston, South Carolina Davis you had a question about I have the same questions for 18 and 19 these are amendments And I'm not clear on why Since their change orders Can you explain them on both of them? Yes, sir. We'll have a little context on 18 is an extension of a yearly contract With what the consultants has been assisting us with wastewater Management and services engineering services, so that is just a contract extension for one more year to that It's not a change in scope of services Number 19 is a construction project going on the anaerobic digest rehabilitation within be con is the general contractor And there's work that has come up in terms of the condition of the existing tankage that we were Rehabilitating that was outside the scope of the initial contracts and leak repairs that we've had them do Cracks and the concrete the tanks were not able to pass the leakage test Therefore, we've asked you know required to keep the project moving. They provided additional services. So this is a true that So we don't have any any questions on that, you know, I'm always looking at the At the change orders, but Well, we have fully vetted number 19 absolutely to make sure that we are being asked to pay something That's appropriate for the services that have been provided. Yes, sir Okay Davis I would also add that the contract tour on Atlantic South Consulting has been a tremendous help to me personally as the manager with A lot of the wonderful changes we've made with Columbia water He's been quite helpful for looking at things from an external perspective giving me some advice All right, that's just for the public that's usually what we do sometimes if you want to because kind of know why costs go up doing a contract period Not all of them, but there's certain ones that have there would be a particularly interest Thank you So you found 18 and 19 19 into the record also mr. Mayor Please Council is asked to approve change order number seven for project SS 7253 the metro wastewater treatment plant anaerobic Digester rehabilitation is requested by Columbia water award to mbcon construction company ink a local business enterprise in the amount of $240,292 and 85 cents the firm is located in Columbia So its motions to approve items 18 and 19 all right 19 all right move move 18 and 19 second by mr. Duvall any discussion Saying none will move the previous question the clerk call the roll Mr. Mcdowell yes, Mr. Duvall Hi, Mr. Davis Mayor Benjamin Hi Moving into our zoning planning matters for second reading Do we need to have this give me a Hampton, okay And I think Which with my two numbers with my numbers 41 sir and 42 If you would like to excuse yourself, I would love to Mr. Mayor usually does that out of courtesy being that he Lives in that neighborhood Item 41 annexation comprehensive plan map amendment and zoning map amendment 134 Cooper's nursery road Adam mayor proton Is there a motion to move is there a second second? Question Seeing none of the clerk will call the roll. Mr. Rickman. Hi, mr. Mcdowell. Yes, mr. Duvall Hi, mr. Vine. Hi, mr. Davis Item 42 is an annexation comprehensive plan map amendment and zoning map amendment amendment for 107 123 139 167 Road Very good. It's been probably moved in second. Is there any discussion? Seeing none of the clerk will read the roll. Mr. Rickman. Hi, mr. Mcdowell. Yes, mr. Duvall. Hi, mr. Vine Hi, mr. Davis Madam city manager. Yes, ma'am moving into a period of presentations as Their Benjamin returns the first item is the recognition of master Kendall Wallace as the first T Columbia MVP and male newcomer athlete of the year mr. Mayor item 43 The honorable mayor Stephen K. Benjamin.  Come on, man. Effie. How about a round of applause? Because you're gonna speak to us so much if you can't prepare to speak The but no, it's it's it's so it's so important obviously we know Kendall's family is family wonderful community leaders and in servants and watch you grow up At first tee and I think everyone realized you had some incredible talent But you've taken to a whole nother level. It was important for us to bring you here and to Recognize you for your incredible contributions not just as an athlete But as a as a as a student and as a community leader and wanted you to come here and and give you your roses, brother Please tell us how things are going I just want to thank all of y'all Without this none of this would be possible with the city's support for first tee and Everybody in this room has supported me You might not know it or not, but if you're involved with the city you Definitely supported me on this road. So I just want to thank everybody in this room All right. All right Anthony, I think I make Daniel challenge him in nine holes He's got to give me a couple shots Just a couple. There's a couple now. We always want to make sure we recognize Incredible achievement of our young leaders and keep up the great work and the folks that coach Thank y'all at first tee doing incredible work that you that you've been doing for a long time my folks in park from rec as well It's recent. I think it'll be representing our city in California. Mr. Mayor. Mm-hmm Our next item here Benjamin is an infant safe sleep month proclamation And I wanted to recognize corner Gary Watts for being here and bringing this initiative to our attention He met with with myself and city staff I'm probably a month or so ago and we've moved forward expeditiously because it's so important then The numbers that he's seeing on this issue and he's here as well. So, Mr. Mayor We would love for you to the corner Infant safe sleep month proclamation Absolutely, and I want to say as you come up to the Wallace family y'all we appreciate it But you don't have to sit here with us the rest of time. I know you don't want to So You keep up the fantastic work. All right, Mr. Karna There. How are you my friend doing good sir? Good. See you. Thank you for your work David Vincent and Neilia with us I Wanted to take this this time to thank City manager Teresa Wilson and and her willingness to work with us on this initiative It's something that's very close to us and something dear to our hearts because you know, we deal with tragedy every day With circumstances that we have no control over and this item of safe sleep is something that we have absolute control over If we can just educate the public the dangers of unsafe sleep environments When I approached council, I mean when I approached city manager Wilson We've had seven deaths already this year in Richland County the city of Columbia related to unsafe sleep environment We've put together a plan Deputy Neely is in charge of our community education and we put together a plan to present education In city parks where we can reach out to to the caregivers of these children and provide them with education on Proper way to put a child to bed an infant to bed so that hopefully we can we can eliminate some of this Because this is something that we can totally eliminate through education. You know, it's not says people keep wanting to see it It's not says is in these cases that we investigate We almost 99.9% of the time can place them right back into an unsafe sleep environment And most of that is due to the fact that their caregivers just don't know so thank you sir Thank you members of council. Thank you city manager Wilson for this opportunity to partner with the city on this I have a proclamation. I'd like to read real quick if you don't with mine Memorializing this before you go. Did you want to say something? Okay Whereas Richland County coroner's office in the city of Columbia will join together an effort to educate citizens of Columbia about safe infant sleep And stop preventable deaths and whereas nationally more infants die each year from unsafe sleeping environments than doing car crashes And whereas Richland County had seven infant deaths this year as of July 2008 all due to unsafe sleep and in 2017 Richland County had four infant deaths in 2016 there were five infants in 2015 there were seven all also due to unsafe sleep And we're about whereas the ABCs of always alone on their backs in the clear crib again Alone backs crib can save an infant child from a sleep-related death Whereas classes will be held in parks around the city of Columbia in order to educate the public Now therefore I Stephen K. Benjamin mayor Columbia along with my fellow members of city council do hereby proclaim September 2018 It's infant safe sleep month in the great city of Columbia, so thank y'all for your work. Thank you for your partnership on behalf of our Babies Marry as you all take your seats I want to thank our public and media relations department and our parks and recreations department for partnering with the coroner's office And we will post widely these safe infant sleep workshops to take place in our city parks starting this month all the way through December They will be they will be free one-hour workshops And talk about the safe infant sleep practices, so we'll post that widely Our next item is the National Hydrocephalus Awareness Month Proclamation the honorable mayor Stephen K. Benjamin Mayor Stephen K. Benjamin you come up and speak first also left his reading glasses downstairs. It's gonna be interesting one My name is Jessica Calder I do the Hydrocephalus walk for South Carolina and I want to tell you thank you so much For helping us recognize Hydrocephalus and getting it out there One in a million babies are born with Hydrocephalus You do not have to be a baby to have Hydrocephalus you can get it later in life a lot of times It's called MPH when you develop it later in life a lot of the symptoms are the same as Dementia and Alzheimer's and so we are trying to make sure that People know the difference because it is the same symptoms you have to be checked and There's something you can do about it now Unfortunately, what you can do about it is a shunt a shunt was developed in 1955 We still use the same shunts that was developed in 1955 so What we do with the Hydrocephalus Association is we do fundraisers We do walks and what we do with that money is we provide research We do all the money we raise goes towards research for finding a better way to Deal with Hydrocephalus besides shunts There's also something called an ETV, but every time you go to treat a Hydrocephalus patient. It's brain surgery So my daughter is 11. She's here with me tonight. She's had seven brain surgeries Seven way too many most of our families that we represent There was 265 brain surgeries in the 10 kids we have Okay, it's ridiculous the amount of brain surgeries kids have to go through 265 for 10 babies. Yes So that's why we're trying to get the word out There should be other options. So anyway We do the research that are that we provide for We provide one-on-one support for families that when they're first diagnosed Because a lot of times like when we were first Introduced to it. There was nobody else we knew so we started the walk six years ago so that my daughter would have somebody else like her We provide Sponsor or excuse me. We do conferences every two years. It's a national conference where everybody can get together They can meet other people like themselves But we also bring in researchers that are doing research on Hydrocephalus and shunts in different ways that we can actually improve it We also offer annual scholarships to children and families with Hydrocephalus so that they can further their education and We do community network meetings. We started this year. We're doing support group meetings through the Children's Hospital and that's what we fund We're trying to provide support and education. So On behalf of everybody, especially Colombia here, we want to thank you very much for helping us get the word out So tell us again. When is the when is the walk our walk is September 29th, and it's going to be at the village of sandhills And we check in at 8 30 in the morning Sorry, I did bring a poster This is some of our babies That are part of our walk. This is Wyatt. He's one of our main ones. He is 10 months old He just had his ninth brain surgery. He just spent a month and a half in the hospital so because of Infections and things like that. So this is the reason we do it It's a face. It's when you ever meet one of them. You'll never forget them ever So anyway, sorry, thank you. No, no, no what we'll help you push out information They encourage people to come out and support the walk as well Registration for the walk you can pre-register for the walk. It's Support not hydro a sock org slash Columbia 2018 We're going to First of all, you're a great public speaker by the way, you may you may not think you are you did an excellent excellent job This month is national hydrocephalus Awareness month and we'll we'll work with you to push out as much support as possible And thank you for your advocacy. It's so important and we take a picture to memorialize this. Is it all right? All right And you'll have to go get ready for school tomorrow. Just like my 11-year-old daughter Go get ready for school tomorrow. So we don't expect y'all to hang around unless you just really want to you're more than welcome to We understand believe me. We understand Thank y'all so much and thank you for doing the Pledge of Allegiance too. It's excellent item 46 The Columbia family wellness challenge winners. Mr. Randy Davis parts and recreation director I am okay Honorable mayor to be god mayor pro Tim to be guys at the vine Alrighty come on up Randy. No, come on up so we just finished our third year of the Columbia let's move let's move Columbia family wellness challenge and Thank you to the amazing city of Columbia parks and rec staff for helping us always step it up a notch and do something different So I'm a let Randy to talk and present and then I'll come back with a couple comments and remarks This is Wanda Austin. Good evening We have a few of our winners here from the wellness challenges here We have the Jackson family who won first place and we have the harrowfoot family who won second place We wanted to acknowledge them here as well But this is our third year doing the family wellness challenge and we have enjoyed it tremendously It's been a great summer of family activity We have cooking classes and this year we had children's cooking classes as well and the kids loved it We've done this. We've had at least 17 families per year to participate Their attention has been up and down. We started out with 20 To this year and ended with 17. So that's very good because it's 12 rigorous weeks of activities and for these families to Commit to actually doing these weekly activities It's it stands great on their part to this maintain the whole 12 weeks because I keep them running With different activities. They're fun But there's a lot and it's also to go toward your Go mr. Vine. That's to show them how to be healthy and a regular busy working life. I thought it was a video That's why Are we doing the video or sure? We're doing a bit. It's running. Okay. Oh, it's just the it's no sound Okay, my notes every year we do this family wellness challenge I'm amazed at how engaged the families are and how excited they are and then really, you know how they Just go above and beyond the goals that they set for themselves. We've had amazing families We had fun activities. We have that cooking classes and nature walks and family fun days and urban boot camp Our city is committed to Healthy lifestyles not just losing weight But things that you're incorporating into your day-to-day activities that continue to keep you healthy and your family We heard about this and we heard that we could be a part of this whole program including the gym for free through Let's move and it was it was just Kind of a blessing just for it to come up in the way that it did most definitely recommend The last move to family and friends to anybody looking for a lifestyle change meet some other families and Also great staff support here at the youth center and also Ms. Wanda and staff and I mean It's been a lot of fun and I mean it has definitely changed our lifestyle So with that said that that's why I didn't say about other remarks I thought that was my notes y'all gave me talking points y'all said video first. So I So but I just would add to that that this is our third year every year We try and incorporate something different really letting people know what the city has available to them Not just the 12 weeks, but throughout year Year-round so every family got a three-month membership to drew wellness. We had Fitness classes we tried to make them fun. So we did urban boot camp. We had Different aerobics classes a lot of fun in addition to the classes We did some gardening so we taught them how to garden and everybody got their own garden to take home And then we did fun stuff and we had Plugout nights where no electronics and we were encouraging the families to do stuff together The cooking classes and it's just been every year we step it up And so I just want to thank council for continuing to support this We grow every year and I think really the key is we want families to Look at how do you incorporate? Lifestyle changes and everybody who participates says that they've done lifestyle changes. So Wanted to just present that and then wanted to recognize the winners again and have you guys Come up, but I know Chip had a couple comments. So y'all come on up How we choose the winners each week the families turn in a point system of all the activities They've done and each group activity cooking class or family event that they do they get points And they email those points into me every Monday and the person the group or the family with the most points When and we have weekly winners as well So we have weekly all-star family winners that we Recognize every week every the 12 weeks and then at the end of the 12 weeks we recognize the winners We have miss Jackson. She and her husband and daughter one first place I'm sorry, so Jackson Winner My husband and it couldn't be here today because he's at work with my daughter. I do some homework. So But I'm really enjoying Being able to participate in the program There was a lot of fun the thing about that like the most that it was family oriented It was something that my daughter could also participate. She's nine years old and so She was excited that she got to go to a cooking class and with other kids as well And then also Zumba that was like the the most Funnest thing for her and just to see my family my husband and my daughter Doing something as a you know exercising something healthy and something fun at the same time So we we definitely it was a challenge trying to like she said be committed for the 12 weeks, but I told Ms. Wanda when we I fill out the application that you know what if She let us be a part of the the let's move that we will definitely be in it to win it And we will be fully committed for the whole 12 weeks, and I think we achieved our goal Now we have the harrow for family with mr.  Can you see how everybody sigh? Thank you for Three years. We were the last family that was able to to get in this year, and we were very lucky boy I wish the Jackson's won around but And they were tough, but it was a wonderful experience. I hope that more Colombians can get a chance to participate in the future Wanda did an excellent job and We got a chance to see Many of the good things that are going on with parks recreation And there's just so many good things going on And I think that the staff has done an excellent job from top to bottom to try to bring good healthy habits to To the citizens of Columbia, and I hope that we can expand upon that in the future Again, we'd like to thank you for making it possible. I have with me Silas my grandson and Sarah my daughter my wife Robin was not able to be here tonight, but it was a great experience for us and we Challenge others to to join us in the future in being participants. Thank you very much Thank you And Silas you did a great job with the Pudge of Allegiance, too We generally would do a water safety class for our family challenge, but this year Mr. Davis gave free swimming lessons to all the families all the family members and we had Seven kids that actually learned how to swim from one end of pool to the other and not just do water safety And that was great. And we had one parent that actually she did some swimming classes She says she feels more comfortable getting into water now So that was a great addition to our program this year. It was really great. Yes Thank you all for your support with helping us do that this year. Thank you And our final presentation is the hashtag love Columbia photo challenge winners That's where we just did those cash time is flying. It feels like we just did it. Miss. Alicia. You see public and media relations director Or Miss. Alicia you see staff from the public and media relations department Naisha take it away. Yes Hello, I'm Naisha these on I'm here on behalf of the city of Columbia's public and media relations department And I'm here to present the love Columbia photo challenge winners The love Columbia photo challenge is a city initiative that encourages citizens of Columbia to submit photos via social media of images that they love like of monuments landscapes and Structures in the city. So the photo challenge was promoted on cities Facebook Instagram and Twitter social media platforms and Where citizens were tasked with submitting images which included Three winners and the three winners were from Instagram Facebook and Twitter and the Facebook winner is Miller The Twitter winner was Anna Peterson and The Instagram winner Rita Pratt. She was not able to attend So could you could y'all please step aside? Could you guys please step up here to receive your award you're gonna show us the pictures Are those the pictures? Oh, yeah, right over here are the images the The fireworks is Miller hi its the city skyline is Anna Peterson and the The fire hydrant is Rita Pratt Kevin Mr. Mayor we are in the period of ordinances first reading item 40. Thank you again for participating. Thank you so much All right, sorry Yes, Wilson ordinance number 2018-005 granting an easement to South Carolina electric and gas company along a portion of city-owned property identified as 1900 Calhoun Street a relocation of a transmission line for the Bull Street developer project All right mood and second any discussion Seeing none will move the previous question a clerk call the roll Mr. McDowell mr. Duvall Mr. Von Mr. Davis Mayor Benjamin I 49 ordinance number 2018 040 granting an encroachment to Sandra B. McGuckin and Lawrence Page McGuckin for installation and maintenance Move approval Discussion see none the move the previous question a clerk call the roll mr. Rickam and I Mr. McDowell mr. Duvall Mr. Vine mr. Davis Mayor Benjamin I Their binge we're not sure about item 50 for you, but I'll Go ahead and read through what resolution number are 2018-087 is that is that on the creek? I don't think of this is it? What cable way? Dear Lake Dear Lake phase 2 Whose handle it how about we come back to it sure all right 51 51 resolution number Someone tells weird dear Lake is that's that's it 51 resolution number are 2018-089 authorizing the city manager to execute a sub lease agreement with Celia Saxon shopping center LLC for the lease of suite 110 and suite 112 2012 Hardin Street for the city health center Motion Seeing none move the previous question clerk call the roll mr. Rickam and I mr. McDowell Mr. Duvall, hi, mr. Vine. Hi, mr. Davis, Mayor Benjamin Item 52 other matters counsel is asked to approve no through truck restrictions on Holly Street from Rosewood Drive to Divine Street Is requested by the public I move approval second second Can we not can we not extend it all the way through Holly Street you stop right in front of my my portion Is there seriously is there a request to look at that? Oh, yeah, there was a request for this and this is what no I'm saying was there a request to extend it. I mean did we look at it sense to make it go all the way But no big deal Is David here or Robert was that looked at? I Said of stopping it. I'm sorry. What's the question for instead of stopping the no through truck at Divine?  Yeah, no reason to extend no reason, right? So David is approved this and DOT has approved that's correct The Holly Street is our street is Holly Street is not our street It's not our street. Okay, so if we extended it all the way through we would have to give permission All right, so well Okay, it's been moved in Yes, it's ma'am Ed No through street come on guys I'm sorry. Yes. Yes, this is all Hi Mayor Benjamin, thank you. I'm sorry. We're all okay And I think they're actually did we leave it the same mr. Vine did was the item changed at all That's what they're doing now We're doing all of these now Okay, so the mayor has a motion, okay, 53. All right. Yes referencing Miss Fannings memo from last Thursday, I'm I'm gonna go through all the recommendations in their totality the Motion is to fund the additional funding requests stated in there I'm gonna come back to that as a matter of fact The first part of the motion is to fund the committee recommendations held from 717 Which would be the South Carolina State Fair in the Gamecock Club? to reinstate the the carry forwards From 1718 to 1819 the Girl Scouts and NCAA basketball tournament to fund the additional to fund additional funding requests in the following amounts the Oakley Union Festival $20,000 at worth $25,000 National Collegiate Marching Band competitions $50,000 the Green Bee reunion at $25,000 To Fund the Five Points Merchants Association clean and safe program at $75,000 with the with the understanding that we will Continue to try and increase that over time To match the other hospitality districts to fund hip-hop family day with an additional $25,000 with CMFA as the fiscal agent to fund the Cinco de Mayo program the $10,000 the city manager's request to fund Gateway enhancement of the camera program security camera program to the tune of $75,000 to fund the South Carolina State Museum with additional $35,000 and Keep the Midlands beautiful with Gateway Clean up and enhancement with $20,000 to fund the city of women Program as articulated by Ms. Divine at the work session to the tune of $30,000 with Historic Columbia as The fiscal agent and the fund the Auntie Karen's Legends concert at the tune of $18,000 Which again funds the city manager's request of cameras and still leaves about $70,000 For future consideration By council or the point by staff that's a motion is there a second Any discussion with the previous question court call roll Mr. Rickerman, Mr. McBowell, Mr. Duvall, Mr. Devine, Mr. Davis, Mayor Benjamin We'll get your notes as well. Yes, ma'am Our next item we can actually go back Mayor Benjamin item 50 You'll find a vote on that one sir resolution number our 2018 087 authorizing acceptance and dedication of streets known as Buckridge Drive and Marsh deer way Located in deer Lake Phase 2a Your track court and Marsh deer way located in deer Lake Phase 2b and Buckhaven way and whitetail way located in deer Lake Phase 2c the city of Columbia It's nearby but not in not in woodcrate Okay, all right, is that motion so moved is there a second a discussion saying none with this question court call a roll Mr. Rickerman, Mr. McDowell Yes, Mr. Duvall Mr. Devine, Mr. Davis, Mayor Benjamin. Hi. I moved the reappointment of Ron Anderson to Understand will be its final term requires a supermajority vote Ron is lined up. I guess he was just elected chairman We're in a period of transition Seconded by Mr. Rickerman great transition and but this will be his final term All right, I'm moving second any discussion Saying none move the previous question on court call a roll Mr. McDowell, Mr. Duvall, Mr. Devine, Mr. Davis, Mayor Benjamin. Hi The appointments we have two reappointments up I believe one would be for a third and final term and one would be For a second term I thought we I thought we decided that district four who's had no representation on that was a Was allowed to have one of these spots Since it is a city-wide board in district four is not The challenge I've had I've had two people who I thought hadn't they had moved out of the district unfortunately So I want to make sure but we have no applicants from four otherwise I have not received any If we can hold the one seat, I think it would be the right thing to do to have a member to balance out District Are you asking then Daniel that we delay Until so is there is there an application from district four? He wants to recruit one three all three total Support miss furges and miss Watson now miss furges is eligible and miss Watson requires a supermajority I think if that Let's discuss it let's discuss it let's discuss miss Watson a little bit further by the miss Watson be carried over with an exceptional promise of five votes Once they have someone from district four then I would suggest we re-advertise and if councilman Rickham has any recommendations that they send it in for consideration Let miss Watson carry over until we get a represented from district four which would give time Move the appointment of miss furges and then let's just let that continue don't do anything on that one let her continue Daniel Miss um if I'm hearing you correctly. Is that what to make is air-con? Yes. All right All right, so just just move that move the nomination miss furges second I guess it's a second necessary actually Well second with the previous question Kirk color all the appointment of Alex senior furges Mr. Rickham and I Mr. McDowell. Yes, Mr. Duvall. Hi, Mr. Vines. Hi, Mr. Davis. Hi, Mayor Benjamin. Hi, so You're gonna repost T-pad. Are you gonna post housing authority as well?  Why you go bye-bye Ashley Jenkins?  You know that, right? All right, let's know this. All right. All right Madam city manager Sorry about it It's gonna be a big deal big deal All right, um, ma'am city manager Ma'am clerk anybody signed up Non-debatable motion to adjourn. I'm sorry Any committee any committee items This isn't a committee item, but are you reminding me of something or oh, this isn't a committee item I just want to Ask well, I want to publicly congratulate Columbia native Craig Melvin for being announced as an anchor on the today's show Monday through Friday And ask the city manager if we can send just a new note to him from his city council And mayor congratulating him and we're so proud of him Craig Sir was one of our youth members on our one years ago when we had a council of What was what was the call the council on youth the commission on youth? Well, we had a commission on children and youth. He was one of our that's when I first met Craig. Yeah Yeah, and so we're really proud of him. So I would like us to send him something We will do that most certainly he always sends a shout out to many mornings So we won't be gone. We're gonna have to formally recognize him at some point. All right. Let's let's do it Excited for him. All right There's a motion to adjourn Second discussion with the previous question Kurt color all Mr. Rickman. Hi, Mr. McDowell. Yes, Mr. Duvall. Hi, Mr. Vine. Hi, Mr. Davis. Yeah, Benjamin. Have a good evening I'll break


Live from Nassau in the Bahamas, it's theCUBE covering Polygon 18, brought to you by PolyMash. Welcome back, everyone. We're here live with theCUBE's exclusive coverage of Polygon 18. We're in the Bahamas. I'm John Furrier with Dave Vellante, co-founder and co-host of theCUBE. We're here with special guest, Halsey Miner, entrepreneur. Serious serial entrepreneur here on theCUBE. Halsey, great to have you. You're the founder and CEO of Video Coin. Successful ICO. You had an event last night, kind of an investor thank you event out in the Bahamas Country Club there. You're here. Man, you're pro. You're back in the game with this crypto. This is a wave.  You've seen CNET. You started that from scratch before online news was anything. You were the pioneer in that. First investor, first operator. And at salesforce.com, a variety of other successful entrepreneurial ventures. You got a nose for the waves. So just put in perspective. What is this wave? Yeah, so I actually have an interesting story because I've actually started around 2012 and I launched my first business in 2013. So the first problem that I saw was how do you get your money from your bank account and by Bitcoin? Still a problem. It hasn't been fixed, right? So I tried to fix that. I did. Too certain to fix the problem. So what I did was created effectively a Coinbase connector and I started out and was going to make it very easy to take your bank account, connect it up. It seemed logical and then buy the currency. The company was called Bit Reserve at the time. So no bank would touch anybody meaning fit in their name. And it was even worse than that. All of us who put our company name into our bank account, we had our bank accounts based on stuff there, right? So I started getting an idea how difficult this was going to be. Coinbase getting Silicon Valley bank account early on to become the conduit was very fortuitous. It ultimately took two and a half years and buying a big giant New Jersey bank before we were able to allow you to connect your US bank or European bank into a poll to buy a currency. So it's really a poll, Coinbase, maybe like a very, very few who have been able to crack that problem. We literally had to buy part of the bank too. So that's where I started. So I really looked at it very much as money as a new monetary system. And I still see unlimited opportunities there. It wasn't until really a couple years later that I saw the blockchain as a new architecture for computer.  And nobody asks anybody to be a Bitcoin miner. They just kind of showed up the more of the bigger it got, the bigger opportunity. And what's most interesting is whether you make money or lose money depends on your cost of power. So for most of these Bitcoin miners that you're hydroelectric, bam. So what I realized when video coins in the area of video, it's a direct competitor with Amazon web services for everything you do in video. So there's, it's called a coding which is compress it, there's storage and there's streaming, three basic pieces. And what I realized was we can, two things, first of all, 20% of servers in data centers are not used at all called zones, right? So all of these people can have an Air, B&B, Uber model. They can all of a sudden start earning on assets that are doing nothing, right? But even if you look at it in the future, if video mining, which is what we call it, ends up being like Bitcoin mining, then what happens is that, is that the whole thing works on the cost of power. It's not good for Amazon if they have to be competitive solely based on cost of power. Dave, so he's got an ICO going on. We looked at Filecoin, right? So Filecoin with storage and that's infrastructure. You get a video coin, we're streaming right now, we got video. This is kind of like an interesting digital media infrastructure. Well, what you're taking, compare it to the Filecoin. The thing that's interesting to me that I'd love to get all these input out is you've, you've got the full spectrum here. You started in publishing. Yeah. And now you- With five TV shows. Okay. Yeah, I've seen it at five TV shows. Right. And so very digital from the beginning and relatively ripe for disruption and now into banking, which really hasn't been disrupted, but we all think it's coming. That's right. So that's an interesting spectrum. It's not Negra Ponte, I don't think, bits versus atoms because you've seen, taxis get disrupted. Yep. That's atoms. That's right. What are the factors that make an industry ripe for disruption? Well, I mean, the obvious thing is really disruptive technologies, right? And so for the internet, for me it was, I started the company in 93 to be on commercial online service like AOL. And I saw, I guess, the first browser in 93. And that's actually its son. And it made me believe that this internet would be this incredible thing. And it was really seeing information coming in, and the internet wasn't that big back then, but I watched like a GIF of a storm and from one of the weather centers. And so I realized that this information thing was incredibly interesting. And so what all of us did, the way I thought about it, seeing that is we're cracking open databases and we're just letting people have the information.  This was called the magic. I mean, we take all of this for granted. This is magic right at the time. Oh my God. You had to go out and buy it. Check the stock price. Oh my God. Yeah, exactly. Call your friends in New York. Yeah, so that was magic. So at a very high level, it was just in access to information. At a very high level, what this is is combining information and money into a packet, right? So now what we can do is I can gather information from servers about what they're really doing and I can also be paying them at the same time. So it would have actually solved a lot of problems around the internet because the internet, getting paid was hard. And there were so many times we'd go into a meeting and we'd agree on the partnership but we didn't know who's paying who. You know, my paying you for traffic or you paying me for content or you know how I was like. So this kind of comes with a built-in payment system which is I think what makes it so incredible as a system. So we're more stable I would inferring long-term anyway because that whole system you just described in the internet kind of all blew up when the funding dried up. It blew up. And I think there are certainly a lot of risks. I mean the number one thing I would tell everybody in this area is be very cautious about what you invest in. There were a lot of companies that, so my whole description was sort of of the internet bubble was that, you know, people say, well, you know, $9 trillion was lost in investing. But I think it happened though. And what I said to the people is it would be great if people had just invested in the survivors but who knew what they were. The only reason the United States emerged with, you know, with Salesforce and eBay and, you know, Amazon and et cetera. The only reason that we emerged dominating the world was because we invested in them all. Right? And so even all those things that were called silly ideas actually happened. And at the end of that happening, it was all a matter of timing. Yeah, all of it. So, you know, what's happening now is very much the same thing. You know, there's a lot of people who are going to invest in a lot of bad ideas, right? And, but this is all necessary for the good ideas to get funding and for something big to come out of this. So I'll take on with the video coin and compare it. You mentioned Amazon, right? So our observation, obviously we're reporting all these shows, Amazon websites and among others.  Look at that. Absolutely. The big whales, right? Google, Facebook, Amazon.  We actually prefer to just push the content all over the world because it's hard to build a destination site. I mean, people going out of business in the media business, video your choices are, Ustream now owned by IBM. Twitch TV became Amazon, which was Ustream before that. Build your own custom player, set up a CDN, which is actually hard and expensive. Yeah. Okay, so do I use Facebook live? Again, controlled by Facebook? That's right. So there is an opportunity that you're pursuing. Did you have that in mind? I mean, we see it every day and we know this and luckily we have a good deal of Ustream. But the point is that going to be up too. Yeah. What's the alternative producers? Content producers who are streaming, whether it's a pro set like this or someone who's going to have unlimited access to video streaming. So the real issue, the two are cost and innovation, okay? And so, so Hano Bause, who's the CTO of 20th Century Fox and one of our advisors, right? So all these media companies, they have same problem. Nobody is watching broadcast anymore. The cost of nothing. And everybody's now streaming it, which is one-to-one and has a cost associated with it. So that's why, and even worse, video is going to 4K, 8K, VR, the data that's going up like this. So all these companies are confronted with all these costs and they can't monetize it. Google can monetize it. Amazon can monetize it. Telcos. Netflix can monetize it. But they can't monetize it. So it's all cost, effectively, and revenue. So the one thing that we offer from video platform by using all this research, so we cut the cost 60 to 80%, so that's huge. The other thing is, in the early days, everybody bought Salesforce because it was cheaper. One tenth of cost. And I used to say to people, from the long run, it's going to be way more innovation because they're constantly, every quarter, rolling out a new version, right? And they're going to have this, the ability to connect in API, effectively, the ability to connect. An old ecosystem can arise around that and that's why their conference has 140,000 people during Dreamforce because there's a whole ecosystem. It's sticky as hell, too. Hard to get out. That's right. So while we are 60 to 80% lower cost, we're also effectively open sourced at the same time. So the ability to have a community arise and develop software. And so right now, you've seen this huge consolidation because it's actually kind of hard to build new kinds of apps on top of Amazon Web Services, right? But if you have this open system and you have all these people who are contributing code to it, all of a sudden there are apps, video apps that they'll be literally a whole new- So are you going to have an open source contribution piece to your? Yeah, I mean basically everything we build is open source, right? So all the way through the network. So it creates a palette for people to start innovating in video because really what's happening is a lot of the innovation is getting hurt by the fact that these big guys totally dominate it, right? And they don't want to see any innovation outside of the ones that they bring to you, right? So you've heard my rap on this. I'd love to get a hold of these thoughts. So the big guys say, you're right, I've won. It's like centralization, victory. And then people here say, no, we want to take it back. The premise that I hear a lot is there's been no innovation in protocols. And Google built Gmail on SMTP, HTTP, DNS, and it's all government funded or academia. And there's just been a lack of innovation. That's right. And now, this is why I counter Warren Buffett and Charlie Munger is, oh, we're building out a new set of infrastructure. That's right. Okay, so where do you guys fit into that? What are your thoughts, first of all, on that premise? And where do you guys fit? Yeah, I mean, look, you've got these huge companies that are totally dominant.  Like I say to people, nobody today believes that anybody can put Amazon Web Services at risk. If I went to somebody and said, you know Amazon Web Services, which are worth three quarters of the value of the company or five, six, depending on who you talk to, there's going to be something after that. It would literally be a new concept because everybody's convinced, and this is, this is Amazon's, yeah, this is their big, this is the way they make all their money. Right, and if you said to somebody, there is going to be a next thing, they would look at you like you're foolish. But the reality is, when you start changing some basic underlying infrastructure in the internet, and you start doing things and decentralization, this is the word we're going to be using, you know, we're going to see it in solar power. And in solar power is on a cost to benefit like this.  We'll be legitimately powering most of our needs with solar that we connect because the cost is coming down so much. So we're going to see all of this decentralization happening. And in the world of computing, decentralization means that this is going to be the most efficient that computing can ever be. Because it's just compared using the Uber and Airbnb model of saying anything that's excess, let's turn in to, you know, let's turn into value. And I've heard that for every Uber driver, 15 cars go away, right? So this decentralization is going to have a profound effect on the economy. And it's going to have a profound effect on these big guys.  They're going to get disrupted. But they're 20 years old. It's time for them to get disrupted.  All these things are ready. Even what we would consider modern, the miracle of saying, oh, weather in New York. I mean, that magic is here now in a new way. So I got to ask you the question. I got to ask you a question because you brought up that point. In your history of your career as an entrepreneur, because you are doing stuff that's always new and cool, and probably before anyone else sees it, can you talk about some of the ideas that you've seen, not to say your ideas as well, others, where the investors said, that's the dumbest idea I ever heard. So what billion-dollar opportunities have you seen emerge that investors have said, that's the dumbest idea I've ever heard? Well, actually the one that is Salesforce, no VC would put money in. It was really kind of backed by Larry Ellison and me early on.  We even went portals, not search. So the bet that nobody would take in 2000 was that companies would take their sales information and they would put it in the cloud. Nobody would believe that. Not anyone in, and so, and I used to joke, and I used to say the only way it's going to happen is if the sales guy's been waiting two years to get his sales management system in place actually runs over the head of security in the parking lot. That's what it's going to say, because it's outsourcing. And the security guys would say, oh no, no, no, no, we're going to lose all of our data, right? It didn't matter that Salesforce had way more security guys than these guys had and better working internally. Nobody believed in it, literally nobody believed in it. It was 1999. This is your point about the decentralization. No one's going to believe, wait a minute, that could never happen. So in a way, the investor thesis should be, I want to invest in the dumbest ideas, because that might be the best idea. It is, I mean the big obvious ones that attract billions and billions of dollars, I mean how many of those end up actually not turning into anything, right? A lot of them, right? I mean so CNET was profitable $9 million. I believe that Yahoo is profitable on $3 million. I think Google was somewhere around 12 to $15 million. So there are a lot of these businesses, and Amazon's kind of obviously the outlier. You still have a problem. Yeah, this is the outlier. But a lot of these businesses are started by people who use a relatively small amount of money and are very creative. You kind of get this over and over again, Microsoft never needed any money, they accepted $5 million from, yeah. So this happens a lot and in fact, I think it's very dangerous when in year five you're losing $300 million, right? I mean you bought 500, whatever it is, there are a lot of things that can go wrong. What's the role of community? Because we heard the guy from Block Tower Capital say something I thought was really profound.  You can build your business and use the community as your benchmark. So this plays to your whole picking up the slack kind of thing in efficiency. So entrepreneurs can be more efficient in these communities. This is where the crypto currency blockchain is thriving. What's your thoughts to that? And how do you see that community interaction progressing? I mean I've been, you know, in my career there's been a sea change in sort of the culture of technology and really everything, right? Which is, you know, when I started out everything was very hierarchical, you know?  Now it's how big is your network, right? And you know, I was talking to somebody the other day who said, you know, these VCs are going in and they're measuring these companies' success by how many Instagram and Twitter accounts and there's massive fraud going on because people are buying these accounts to pump up their numbers, right? So people are starting to value by the breadth of your network. Reputable network. Reputable, yeah. Not fake network. But what I heard is there's actually a Twitter application type of scene that'll go in and tell how many of them are real and how many of them are not now. So really the community comes, you know, almost the measuring stick for your value.  And so it becomes sort of kind of like everything, I guess. And as our meeting model is all community-based, which is we just naturally go there because that's where the data is. That's where the feedback is. I mean, I can't get feedback from Facebook and Google. They don't have any, they own the data, right? They own the data. There's no letters to the editor on Facebook. There's only hate, but you know, a comment.   All right, personal question for you. I've got to wrap, because I know you've got to go. Appreciate your time, by the way. Great, great story. You can go off for another hour. Personal note, what is the most compelling thing that's moved you as an entrepreneur in the crypto market? Like something that it could be an anecdote, it could be a situation. When you look at this opportunity, as the world's going to eventually be re-instrumented with data, with new open source and community, what's something that surprised you or moves you as an entrepreneur saying, this is freaking awesome? So this hasn't been done yet, but it will be done. And so this is what actually motivated me to start Uphold, was the ability to turn your phone into your bank and to be able to exchange money and primarily really solving the ability for the poor to be able to move money around without having 10 to 20 to 30% of it taken away. Everybody's talked about this, remittance. And so far, nobody has actually solved that problem. That problem is going to get solved. I mean, it's inevitable that the phone becomes the bank. There are so many regulations that are designed to stop that. And it's extraordinary. Once you get in, you see all the ways that have been set up. This is a team system. This system, this problem should have been solved long ago, right? And every phone should be a bank.  And it should be like getting into Fort Knox. I mean, banks have computers. They could make this happen today. They just don't want to do this. So I think the most profound thing for me is the problem that's still not solved, the problem that I set out to solve, which is really creating a more equitable financial system. And we live in a country where the banks make about $37 billion a year in bounce check fees. Think about that. $37 billion in bounce check fees.  You create a revolution. Just getting rid of the bank fees that people pay for bouncing checks. Well, I mean, the narratives, like the narrative of taking down gatekeepers or central authorities is the premise of this ecosystem. And you could take that example and apply it to thousands of use cases. And banks are repatriates. Flat out.  So Halsey, congratulations on your success again and great to see you on theCUBE. And you're now a CUBE alumni. So you'll get your congratulations on that too. We're going to get you in our telegram groups. Now you'll be 42 members. We just turned on last night. Appreciate your time. Congratulations. Thank you very much. Thanks for your insight and experience and commentary. Halsey, my own experience, entrepreneur pro here in the trenches, establishing a great new venture. We'll be back with more live coverage after this short break.