Mr. Falstow from Cybertrain University. Let me get a quick audio check if you guys could hear me loud and clear. Just let me know if you could see and hear me okay. Just want to do a quick chat. All right. Good to see you all. Perfect. Perfect. Perfect. All right. Good, good, good. Well, welcome everybody. Today I'm going to talk about how to find hidden support and resistance levels. My name is Falstow. I'm going to show you some stocks that are making some really big moves in the market. And, importantly, why are they going up? Who's running them up? And, you know, listen, there was some great runners up today. We have stocks today that went up about 200, 300 percent. And you must be like, oh, this is another penny stock. No, it's not. But the key is it's not about those big winners. It's like, okay, well, where did you know where to find to get out? What drove them up? Could I do this on a stock that I'm trading today? These are things that we're going to basically teach you. All right. Can everyone see my PowerPoint? Okay. Everybody can see the PowerPoint? Fine. All right. Just make sure. All right. Before we get started, just a quick little risk disclosure just to remember that results vary from student to student. I'm not giving any guarantees or promises that work. So, warranties. By the way, if anyone does that, you should not be listening to them in the first place. This is strictly educational purposes. But please go out there and just be very smart before you make a trade. Okay. All right. So, this is what we're going to basically learn. We're going to talk about how to scan today's markets. We're going to talk about what makes most, why most traders blob their accounts. We're also going to talk about how to follow the big buyers and sellers. Okay. That's one of the big things we're going to look at. And how to minimize our risk. And every one of you is going to be invited to my live trading room. So everything that you see that I'm going to talk about in the next 40 minutes, we're going to practice what we preach. And I'm going to show you how we find these stocks, where they are, why they're moving. And just to bring a couple of stocks out there, just to show you, this is basically what we were basically trading. Just kind of show you what's going on. LXT, big runner up, look at this thing, up 105 percent, BTB, big, big runner up this morning. We're from $2 to 208, the stock got beat up this morning. This one was awesome, GNS. This was also a good mover. Let me show you this big runner up here. This started from yesterday and it ran from a dollar. And this was around 10 o'clock, it ran all the way to $2 and then all the way going into the close in the after hours went to $2.50 and the stock ran all the way to $5.50. Now, this is what I'm going to be teaching you and everyone showing you. Why do you think the stock went from $5.50 all the way back down to $3? Think about it. What could have driven that stock to go down that low? Why did it stop right at that price? What made it drive down? Well, I'm going to show you why. I'm going to show you that if you look right here, look at these big red lines. Look at how the stock started this morning and stopped right around this price, around $5. You're talking about hundreds of thousands of shares out there looking to be sold. And not only that, look at right here. You see that person right there? Look right here. You see right there on the right hand side, $514,000. Why do you think the stock is going down? Because it's not that you said Dale. It's not because you said Lewis. It's because someone out there, if it's an institution, an algorithm, a dark pool, they're the ones pushing it down. And these are the things I'm going to be teaching you because if you didn't know that, guess what?  Now, let me teach you how we're going to do this. I think that's the beauty of it. Ralph, listen, regarding about a pump and dump, that's great. But do you really care if it was a pump and dump? If you made money in the position, let me think about it. Amazon didn't do that today. Google didn't do it today. And there's a lot of them. So there's a purpose. And listen, they're pumping dumps all day long. Tesla's not doing too well itself, but these are things that you're going to teach you. So let me just kind of get right into it and talk about a couple of things. You might be asking yourself this question. It might be like, OK, well, how do you know about this stock?  Well, I founded the company 30 years ago. I am actually one of the original day traders that started back in the early 90s. So think of me as your big, great grandfather. I live here in New York. Sorry about that. I live here in New York. I was trained by some of the biggest and most powerful traders in the industry. And what I've learned as being a market maker is that you as an individual trader know nothing about the market. You basically, you know, you have to look at it that you're just the ants on the floor. You're just trying to get the crumbs. These people are moving millions and millions in shares like the one I just showed you where there was a 500,000 share seller. You want to know who they are. You want to know why they're jumping out there. How do I know that? Because I was one of them. That's what I used to do. And guess what? That technology is out there for you to use. So let me just kind of explain something to you. My job is not like everybody else's job. I'm not here to teach you the past. I'm here to teach you the future. And the future is where are the orders? Where are those big block orders that people are trying to get out at? What we actually call iceberg orders. Now listen, I competed against every trader that I went up against. I beat every single one of them. But the bottom line is that shouldn't really matter to you. Because no matter how good of a trader I am, your question is, how am I going to teach you? Can I teach you to be a good trader? That's what the big thing is, OK? So what I'm going to do basically right here is I'm going to teach you a little bit about trading.  Because trading is a game. You just got to know how to play the game. And as a trader, what I'm looking for right here is this, I am looking for people like you that want to learn how to trade. I'm looking to traders I could teach so I could trade with so I can make you part of my family, OK? And not obviously my first family, but my second family, OK? So why do you want to trade? Let's get to the right to the point. You want to make money. That's the only reason why you're doing that, OK? Now, my question to you is this, how long have you been trading for? So can everyone just tell me a little bit of it? Have you been trading for a couple of days, a couple of months, a couple of years? How long has everybody here been trading for? Listen, you want to know a little bit about me? I need to know a little bit about you. OK, six months from John, three months, two years, anyone else? Don't be shy. Nobody, listen, nobody is going to rat you out and say, there's nothing to be embarrassed about, OK? All right, well, a couple of years, Lewis, all right? All right, two years? Beginner, OK, I like that. That's not bad.  OK, all right, so let's just jump right into it. Now, the NASDAQ obviously had a little bit of a pop. It's obviously down, OK? So all those big gainers we had on the NASDAQ are down. You think we're up over 4%. We're on a good trail. Meanwhile, now we're basically down. But it was a decent gain in the beginning. But that still doesn't matter what happened, because last year was a very big loss. Now, everyone here, I know a lot of people are on the water, OK, and the big thing is this. How would you have known to get out of those positions? Well, most traders don't know how to accept failure. They don't know that losing, in my opinion, is a very good thing. Because if you know why you lost, you're not going to do it again. And going out there and failing has a lot of reasons why people fail. First of all, they start mixing. They want to trade options. Because the swing trading worked out. And then, all of a sudden, they start doing a little bit of everything. And I know a lot of you here probably do that now. They read too many books. They got too many monitors. I was talking to someone yesterday. He told me he had 10 monitors, OK? Let me tell you, when I started, I worked on a 15-inch monitor. And if you can't make money on one, how the hell do you make money on 10? I mean, you're thinking too much. A lot of the reasons people are looking for cheap tickets. You know, who's given free stuff? I can just tell you right now.  If you believe there's such a thing of free lunches, which I know a lot of you know there's no such thing, you can't go out there. Listen, you just want a good deal. That's all you want. But going out there, trading by yourself, not getting involved with a trading group, these are all the things that make things difficult. You just can't go up and say, you don't want to be a doctor today. You have to go get educated. You've got to go work for somebody. You've got to know why the person died on the table. That never happened to you. I'm using that as a metaphor, but these are the quick decisions that you have to learn. You want to learn to be a trader? You have to surround yourself with good traders, and you've got to have a good mentor. And not only that, it's going to take a few mentors to learn that from. Now, how do we succeed? Couple of things we're going to talk about. You've got to have the right brokerage account. Big mistake people make. You've got to set up your trading execution. A lot of what we do here at Cyber Trading University is we do a lot of one-on-one coaching. You don't have a coach. You don't have someone that you get to talk to on the phone. Like we do here at Cyber Trading University, you're wasting your time. Risk to reward. You've got to be able to know which stocks are giving you high risk with low reward, and which ones are giving you low risk with high reward. It's called the 3Ts, tradable, trend, and trap. You've got to look for stocks basically trading in the morning and the afternoon, like the ones I just pointed out to you. You've got to look on the gainers and losers list. But most importantly, you've got to work with a good team. This is not the Dennis trading room. This is not the Rudy trading room. The Patrick, the Karen, this is not the Fausto trading room. This is the C2 trading room. And everybody here is going to be invited to be part of it. But without wasting your time, I just want to let you know, trading is not a full-time job. There's only certain times you're trading the market, and that's why I have time to talk to you right now.  That's why I guess I'm married for 25 years, because I spend more time with my family in the beginning. And if she didn't want to spend time with me in the beginning, there's no way she didn't spend time with me 25 years later. So trading, you should be doing your make and money for a day's pay, and that's it. What you see right here is actually a clock. The funny part is I also invented a clock right here on my mouse pad. You could always get it on our website. Pretty cool feature. All right. Now, let's come off of some of the stocks that we traded, because we had a pretty incredible week in our trading room. So I want to talk about a couple of stocks. Did anyone see this stock, B-I-O-R? Just give me a yes or no. Anyone traded it or looked at it? B-I-O-R was up 260%. It went from, you could see it right here. It literally ran from like at $12.30. $2.50 ran to $7.50. No one here traded it. Okay. How about this one? You gotta heard of Bed Bath and Beyond. You probably even bought something from there. Okay. Anybody saw this stock right here? Went from $2.40 up to about $3.50. Nope. Another no. No one saw these stocks. All right. How about you had to see AMV. This stock went from $2.00 to $11.00 in one day. I mean, I don't even know what, what does that come out to be? 1,000%, 400% gainer. It's actually, yeah, probably 400%. No one saw, Louis, you saw that one? Okay. At least we got somebody saw one of the stock of all the people in here. All right. Well, listen, what about today? Did everyone see the stock? L-Y-T? L-Y-T went from 9.30 this morning from 90 cents to 2.30. Not bad for a day's pay. This one is doing phenomenal right now. I don't know, do you guys see this one right now? We're actually trading in our trading room. This thing started at 3.60 around one o'clock, right? Look where it went now. It's already at 5.40. Dale, you saw that one? Perfect. At least we got someone here that saw someone, one of them. GNS was phenomenal. I did pretty well on GNS trading it, but this one was awesome. This stock right here, if you look at it, in one day it went from like 13 to 36 and then it was basically a short squeeze, got crushed, but its stock has done phenomenal since yesterday. You could see it right here, how the thing just literally ran from a dollar all the way to about five bucks. Anyone see that one? Ah, there's no reason to cry. Don't worry about it. Listen, they're there every day, okay? And like I told you, I will invite all of you in my trading room and I will show you where to find it, but the most important thing, okay, oh, Dale, you're in my trading room, that's right. But the most important thing is, why did it go down? Where could I have that game plan where to get out? That's what you have to learn. Dale, so you were there. You saw the stock that we traded, right? Did I not call it where to get out? Did we not see where the resistance levels was, Dale? I mean, like, there's people here that would love to hear that. Anyway, where we find these stocks? Listen, I don't have a crystal ball. I just literally work directly off my watch list. That's it. I don't know what BPST does. I really don't care. I don't care about GNS. You can go look at the news. It's called Genus Group. Do I even know what the company does? I really don't care. All I know is that it's got volatility, it's moving, and I don't want to be stuck here all day. I'm just looking to make my days pay. But every one of those stocks that we trade are in our scanners list. Now, there are a lot of stocks in that list. Now, you're probably asking this, can I tell you which ones are moving? Of course I could, but why would I do that? Why would I do that? Don't you want to think for yourself? Don't you want to know how to find those on your own?   How many of you here have a chauffeur? I could put money on it, zero. Don't even exist, they may be Uber, right? I don't know if I call that a chauffeur. But it would be nice to have a chauffeur if you could afford it. Well, listen, you could afford doing this. And finding them, you have to think for yourself. There's an old saying in the Bible, I always say, feed a man a fish, you feed him for the day. Teach a man how to fish, you feed him for life. So buying these stocks is knowing exactly, not finding them, but am I chasing? Is it continue to go higher? What is that reasoning? Is it news, indicators, you know, is it sectors? No, if you were one of those people, 90% would fail for that reason, all right? But the way things go up and go down is buyers and sellers. That's it, buyers and sellers. So what I want to do right now is this. I want to teach you how to follow buyers and sellers. Now, my question to everybody here is this. I'm about to show you where you're gonna be able to see about 70 to 80% of where the buyers and sellers are. Think about this for a second. How much smarter and better trading decisions can you make if you were able to see where 60, 70% of the buyers and sellers are? How many of you here know where Goldman Sachs is in the stock that you're in, okay? How many of you here know where the institutions are or the algorithms? Do you anyone here know where the stock that you're in right now, what they're doing? Anyone here trade Tesla or anybody know where the sweet spot is or where Musk is getting in and out of it? Okay? How much smarter and better trading decisions would that make for you? How about this? What is that worth to you? What would you pay for that? I'll tell you what I paid for it. When I first got started at a 22-year-old, now I'm 51, they charged me $1,000 a month for that data. And to have a seat on the New York Stock Exchange, it cost literally over a few million dollars to do that. All right? Now, I know right now that most of you might be like, it's a lot of money, right? I'm like, I don't think I would spend that. And you know what? That's what kinda separated the winners versus the losers in trading, okay? But Pat hit the nail right in the head. Would you pay $9 for it? Patrick will, because that's what it's gonna cost you now. $9 to get all that data. And guess what? I don't wanna waste your time, but what you're about to see right now is you're gonna start seeing how to shadow all those orders. Now, there are three ways that you see orders. You've got level two, level three, and level four. Now, I don't wanna go into great detail about level two because it's pretty much outdated. You're basically just seeing buyers and sellers out there. They're best bid and best offer. You're not seeing all the orders, but what I do wanna focus on is NASDAQ TotalView and level four. So everybody here can get level two at your brokerage firm. It's pretty cheap, you know, it's free, okay? But it's not as useful as it used to back in the 90s. What is useful is what we're gonna talk about now.  Does anybody here have a book viewer, NASDAQ Book Viewer? Anybody here use NASDAQ Book Viewer? Couple of you have, no one has it, okay? So at the end of the presentation, if you want, we have a video and you can actually watch it on our homepage. But basically what we're doing right here with Book Viewer is this is actually a seat on the exchange. You can actually see every single order of a stock that's trading on the NASDAQ. Now think about it, this is the largest exchange in the world next to the New York Stock Exchange. Personally, I think it's bigger. But you're seeing every single order out there. Rudy, I'm glad you had that with Thinkors Swim. And we're gonna talk about that one too. So you don't wanna go anywhere. And that's my level four that I'm gonna talk about, okay? So regarding about what you see right here, what you're seeing is you're seeing every single order out there of every single buyer that's looking to buy and sell the stock around the whole world. So anyone who wants to buy AMD, you're seeing on a big chat room, let's call it, whoever wants to buy it for the most is up on top, whoever wants to buy it for less is down at the bottom, whoever wants to sell their shares for the most is up on top, whoever wants more money for it's down at the bottom. So basically you're seeing how these stocks go up and go down due to supply and demand dictated by where those buyers and sellers are. So as much as you're all going out there and trying to figure out who the buyers and sellers are and why support resistance levels are making these bids and offers, well now I'm gonna show you what actually officially makes that. So let's fasten your seatbelts, let's get ready. Here we're looking at a stock AMD. You can see how the stock literally went from $66 all the way down to a price roughly around $63. And it decides at 63 and it goes back up to 65. Now why did it bounce at 63? Why did it bounce at 60? Why did it bounce at 64? What made it pick that specific number? Well, when you look at the NASDAQ and you go on to the exchange, which by the way all of you have access to it, you're basically seeing buyers and there's a substantial buyer of 38,000 shares at $63. This is what makes that bid go up, nothing else.  It's that person right there that makes that big bid go up. That's it. It's not the 200-share seller buyer, it's not the 1,000-share buyer, it's not the 432-share buyer that you see. It's that big block order. Remember, how do stocks go up and go down? Supply and demand. Now, let's look at the reverse. What makes a resistance? What makes a stock go down? Sellers. Here you have a stock, Carvana, going up really nicely. Around the fourth to fiftieth range and it hits the price in a matter of about an hour. Hits a resistance levels at 580. Why didn't it stop at 580? Why didn't it stop at six? Because that sounds like the whole number. Why not eight? Why not five? Why 580? Well, when you look over here on the level on the NASAC exchange, you notice there's a 61,000-share seller out there. Now, you might not think that might sound like a lot, but when you look way down that list, all those sellers going from 573, all the way down to like the $6 price range, you got one share, 100 shares, 200 shares, 1,000 shares. 63,000 is on the average, is almost like 100 times more than what most people are putting out there. So I would probably take that maybe of resistance levels. You know what I mean? And that's basically where it has it. That's basically your resistance. Now, we call these iceberg orders, big block orders. I came up with that word. If you ever heard it before, it started with me. I came up with it watching the movie, The Titanic. I assume everyone knows about that Titanic. Very sad story. All those people died hitting an iceberg because remember it's not what's on top of the water. It's what's on the bottom of the water. And you could see an iceberg is, you know, could be 23 times the size than what you see on top. So that's basically what you don't wanna hit, but you definitely wanna know if you're coming up to one because that's where you gotta be prepared to get out before everyone else hits it. So let's go through a couple of more examples. Never catch a falling knife. Here's a stock shop going down, Shopify, okay? You can see it goes from 3890 all the way down to about 3010. Now, what we need to know is the support levels. So let me ask everyone a question. Where is support level from what you see here on Shopify? Where do you think support levels is? Or what do we need to find support levels? Is it a Fibonacci? Is it, you know, a WIC? I don't know, what do you think we need to find?  Do I hold on? What do we need? What do we need? Correct. We need to see where the buyers are. And do you see buyers on a chart? I don't. I don't. So regarding what you said right there, Louis, no, you're wrong. It's not $38.40. You gotta do a Daniel set. You gotta file a big orders.  So just out of curiosity, what do you might think is gonna happen when you get to 38? Is it gonna go down? Is it gonna go up? Is it gonna stop? What do you think is gonna happen? What do you think? All right, let's follow the money because I'm not trading 36,000 shares. Look what ended up happening. Hit 36, went back up. Hit 36, shot up all the way up to 40.50. 40.50, it all started right at $38. Think about this traders. Look how much money that is right there. Look at that big pop right there. You know what, and then all of a sudden here you would think you were losing, and meanwhile it was a huge winner. You ever happen to happen to you? You ever feel sometimes like you're in a trade, you're like, I feel like somebody's watching me.   You are not watching them. That's really what comes down to it. Just like this, let's just go right to the data. Okay, let's go right to the data. Without looking at some crazy chart indicator, listen to some guy pushing his newsletter, let's say you're looking at LCID. And you're like, okay, you get tips all the time. People are like, oh, look at LCID, it's going up, it's strong. It started about seven, it's already at eight bucks, it's on TV, okay, great. Let me go see where everybody else is at. Right away, everyone's making this scream and buy, but I'm all of a sudden looking over here, and I'm like, okay, I can see it being a good buy, it's been going up, but we got a deal with this 67,000 share seller and 20,000 share seller, okay? Between 8,799, you got to buy, no, it's a good stock, it's going up, they came out great news, they're part of the green new deal and they just got a big contract, okay, I get it. I got it, but someone wants to sell a lot of shares of it. I want to see what's going to happen to him first. And you know what? The chart tells you it looks great, but when you sit there and look and let time go by, not so great.   Do I actually use level two anymore for trading? Not real, yes I do and we do cover in the class a little bit, but more or less just to see what tier sizes are, that's basically it, all right? Dale, that's right, we just got to follow the orders, that's it. Now, where can I get NASDAQ book for you or some of you might be asking, listen, I'm not holding any punches, you can go right to NASDAQ and purchase it, it's 15 bucks. But by you going to NASDAQ and buying it, you might do more harm because I still want to teach how to use it. You know what I mean? I mean, going out there and seeing it, you got to learn how to trade with it, okay? You got to know how it works, you got to set the defaults and so on. But it's a pretty powerful tool. I think how cool that is, like you get to see all these orders out there. Let me tell you, when I was out there and they told me about this, when I first started 22, I'm like, damn, I'm gonna make a ton of money. Now I know why everyone hates Wall Street and these guys make so much money pushing buttons. But what separated everybody from doing it back then was because when they told them how much money it costs, they're like, oh, I don't know if I can afford that. Oh my God. They're like, listen, do you want to be, you want to learn how to trade the market? This is what it costs. And it's not what they charge, it's what the exchange is charged. They're like, I don't know, I got to think about it.  When I hear somebody say they got to think about it, I'm like, what do you got to think about making money? The data's right there. You want to get into this business. That's why everyone's here today. You're not here because you were forced to be here. You were here because you found CTU, maybe because your brokerage firm told you or you noticed that we got a five star rating on Google or a friend told you. You're not here because you were forced to be here because you want to know whatever you're doing is obviously not working or you know there's something that's going to help you give you more of an edge. And you just basically bumped into it. But like anything else, you got to learn before you can earn. Now, how can we tell if these orders are broken through it? Listen, stocks break resistance levels all the time, but you're going to have to use what's called a time and sales window. You need to see if those orders are getting executed and we're going to teach you in our trading room when it comes to it. Now let's go hop over here to level four because now things are going to get very interesting. Now I know a lot of us like to use charts. Well, what's nice about it is here on the right hand side you can see the orders, but now you're seeing on a heat map and now you can see the consistency of it. So let's go go back to that BBAI trade.  Now I don't know if you could see on the right, but there's 124,000 share seller out there. Now this stock started right around 270. Now you could probably say, oh, I know why it's a whole number, BS. It's because of that big orders out there. That's the only reason why. And guess what? If you didn't know he was out there and you didn't have a game plan, now all of a sudden your $3 trade dropped down to 280 and now this guy is lowering his offer. And now he says, crap, nobody wants to buy it. This stock's going down. Let me push down my price. How much smarter and better trading decisions would you make because of that? Let's go back in LCID. Beautiful run up, 66,000 share seller, eight bucks, right? Where do you think it's gonna happen when you get there?   No, it's going down because there's a 90,000 share seller out there and look at it over the course of one, two, three, four hours, never wanted to break it. How many of you here are trying to think about like, I don't understand, why is the stock not going higher? Well, do you see if the orders are out there preventing it? Let's go check BDBY. This is a pretty cool one. It's called a breakout. Want to know why stocks break out? You see sellers, 60,000, 50,000. All of a sudden we come to 159,000 shares sell order at $3, what happens is, what happens? Someone actually bought it from that person. Oh, I don't know. Boom, it goes up higher, right? So, you want to learn breakouts, you want to learn support resistance levels, just keeping it the KISS methods, keeping it super, this is what you need to do. It really comes down to it. These are huge orders that control the market. You know, and these are what we call iceberg orders, and they don't move fast because they got to get executed, but think about how much smarter and better trading decisions you can make if you were able to see these orders. So, what I'm looking to do is this. I want to invite everyone here to come and see it live in the market. I want you to join my trading room. I want you to see, I'm going to bring it up right now. You're going to see it. You're going to, you know, I want to introduce you to these people. Okay, this is my trading room. You know, look at the traders, Lewis, Lita, Ted, look at all these traders that are in there. Look at the watch list, the alerts up here on top. Look at the stocks that we're trading. Listen to our traders, what we're giving them ideas. I want you to see why we're getting in these trades. What's bringing them up, bringing them down. Listen, there's a reason why CTU has been endorsed by some of the biggest brokerage firms in the industry. Okay, and believe me, these traders do background checks on us, credit checks on us. How many of you here have been trained before? Any of those people that train you've been endorsed by any big brokerage firms? Have they ever been featured? Okay, do they have a five star rating on Google? Do they have an eight plus rating at the Better Business Bureau? I don't think so. So, by subscribing to our channel, what you're doing right now, which is great, I wanna offer you more than that than just giving you our Twitter, our Facebook, and our social media. I want you to get you involved. You've been following me long enough.  So, being joined in the trading room is very simple. It's all online. If you can't be here, you can access it on your phone. We have our own app, okay? And basically, we just want you to watch. You watch it or watch it to see if other people make money doing it. Now, we start first audio broadcast, start around 9 a.m. to about 10.30. And then we're gonna do another commentary which we're doing right now in the trading room from 2.30 to 4. We have tons of libraries of events that go over the course of the day. We have a full agenda that you're gonna get as in workshops, commentary, watch list, all that stuff. Everything. Now, I wanna take a couple of questions before I get you guys registered and tell you a little bit more about it. People always ask me these questions. I wanna share it with you. How much money do I need to get started? Zero, okay? We just want you to watch. Do you need a brokerage firm to get started? No. If you have one, that's great. That doesn't mean you're gonna use it. You might wanna just look at some of the stocks on your end and be like, wow, my platform didn't come up with this idea. How did they do it? We're gonna show you why. We're gonna get you so you can see and learn how to use the level three, level four, which a lot of you are not using it. I don't know. Anybody here have an iPhone? Could you imagine seeing somebody on an iPhone five, iPhone six, and you hear you have an iPhone 14 or 12 or 13? When I see people not having the right platform, I look at them as like, you're still using an iPhone five? Like no one told me that there's a new one. Well, guess what? You're right. No one ever told you that there's a better way of trading the market until now. So if you're not trading this way, guess what? You're the iPhone five trader. Listen, do your homework. Review your reviews on Google, okay? See why everybody talks so very highly. See how we change people's lives. And this is how all I'm asking for. I want everybody to register for $9. 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In August of 1962, former Governor Percival Baxter acquired the final parcel of land in Northern Maine fulfilling a lifelong dream of creating a park around Mount Contauden. In Portland, Baxter-Vollerbar began as an initiative of Mayor James Finney Baxter. Last week, the City of Portland celebrated the contributions of the Baxter family to the city and the state. Both projects were controversial at the time and at a sunrise ceremony along the back cove, historian Herb Adams talked about the price both men paid for their vision. If there is a moral to the story of the father and the son, Mayor Baxter and his son Percival, it's that in a single lifetime, the conflict between being a successful politician and a principled person in one body sometimes means it's a struggle. Because the adherents to principle cost both of them their political careers, the building of this boulevard cost James P. Baxter his reelection as Mayor. His dogged determination about what he called the Centennial Park, what we call Mount Contauden and Baxter State Park today cost Percival Baxter his chance to be nominated for the United States Senate. But the irony, both of whom, both of them were very conscious of it, is that it freed them to do something else with their lives. These are the words of Percival Baxter in the last speech he gave to the legislature as governor and that he repeated in part in 1925 on the day when this boulevard was actually dedicated. This is what he had to say, both men and women today have unusual opportunities to enter politics and render service to our state. The danger, however, for the young lies in desire to hold office rather than to render service. Holding office has spoiled many good people who in order to continue in power have been willing to sacrifice principle and honor and few know when and how to retire gracefully. Some enter political service expecting to accomplish things worthwhile only to find their efforts blocked and useless. The moment a person displays their independence you are likely to be confronted by opposition and checked by powerful influences that seek to break you. Health, courage, determination, ability and principle are all needed if true success is to be attained. Temptations shall be set before you and plausible argument offered you to abandon your upright course. If you hold out against these influences on the road, then your path instead of being strewn with roses will be beset with thorns. And even though you may not reach the high position to which you once expired, you may fail to accomplish some of that which you set as your goal. Then you may at last determine that you have your self-respect. One should never lose the ideals that stirred and prompted you in your youth. I have earned in my career, writes the governor, the respect and confidence of my fellow citizens and if I have done so I have been sufficiently rewarded for all my work. I love the state of Maine and all its people and this affection has increased with every year of my service. The hard things that have been said have long since been forgotten and there is no one in Maine toward whom I would hold the slightest ill feeling. I am grateful, he writes, for all that has been done for me, grateful that my years as governor have not been marred by scandal. There is much to be grateful for, he writes, and yet there is much I intend to do for my state, he writes to us because we know the rest of the story. David Starr Jordan says, Today is your day and mine. It is the only day we have. It is the day in which we play our part. What our part may signify in the great hole we may not know, we may not understand, but we are here to play it and now is the time. Christopher P. Baxter, governor of Maine, state capitol, at Augusta.


Global Just Recovery Gathering. Thank you so so much for joining in this conversation on ending the finance of the fossil fuel industry with the monies of the peoples of America and also just around around the globe. And so that's the whole point of today is talking about how we can work together in various forms labored grassroots to our local governments, to our federal governments, our national governments to to ending this. I wanted to one just give you all a quick opportunity to introduce yourselves and and share with our viewers a little bit about your your background and I'm going to start with with our friend Bill and and then I'll and Bill then you can pass it to everyone. Tracy let me just say first of all many many thanks for convening us. I've had a long time too long a time maybe to work on climate change having written the first book about it back in the early back in the late 1980s and and gone on to helpfound350.org and do a lot of other organizing over the years and I'm particularly interested at the moment in these questions around money and finance and and whether or not we can somehow head off the kind of suicide pact that the world's economic system seems to be engaged in right at the moment. So I think the questions couldn't be more timely and I will pass it over to my old friend Sharon who I'm really glad always to get to see. So this is the time we've actually been saying now for almost a decade that all companies have to transition. It must be a just transition and that includes the big fossil fuel companies. If they don't transition to renewables then in fact they will eventually see themselves out of business. The problem with that strategy today is that the time is now much more urgent or the time line is much more urgent and we are still seeing the resistance to actually transitioning out of fossil fuels. Some of these major fossil fuel companies have the platform they have the technology they have the finance capacity and they're backed by big shareholders to actually transition to renewables and if that transition has you know some timelines for gas along the way if it has some transition towards hydrogen all of that's fine but we need a transparent plan that shows when we can expect carbon neutrality and for workers how they're going to protect jobs and indeed where they can't protect jobs what are the just transition measures that will make it possible and they're very simple. It's actually about making sure that older workers have secure pensions if indeed the choice is early retirement there's a bridge to secure pensions. For younger workers that there is indeed income support for re-skilling with support for that training and of course redeployment support and there's responsibility for community renewal so we don't leave stranded assets we don't leave stranded people and we don't leave their community stranded so the time is now and it's urgent and finance is shifting so if these companies aren't shifting frankly jobs and communities are even more at risk. Right so I'm DeMond Drummer at New Consensus and I completely agree with Sharon you know I would add to that that there is an economic I can't even call it an ideology right now this hostility to government our government the instrument of the people playing an active role in facilitating and at times powering this transition that ideology has transferred into a dogma where there is active resistance to anything that sounds like our government at every level would be in some way involved and in some cases leading this transition and so we're talking about financial regulation you know outlawing and monitoring and regulating the amount of investment that can go to fossil fuel right those aren't assets as as bill has famously said those are you know that oil you know oil deposits and and and these um these uh you know these aren't assets on the balance sheets of BP this isn't an asset this is death and destruction and must be accounted for as such and so that requires regulation that requires limiting what we can and cannot do with investor money right and this really uh for some reason triggers a lot of uh reflexive um you know responses where folks think we're being you know uh you know trying to eliminate the entire private sector and so I've been fascinated at the hostility of like clear sensible commonsense solutions for folks who are afraid of government playing an active role in our society we know what that's all about I'm just going to jump in so hey everyone I am Mitzi Janel Tan I am a climate justice activist from the Philippines I organize with youth advocates for climate action the Philippines which is a long name but basically we're the Fridays for Future of the Philippines and I also organize with Fridays for Future International um as many of you guys probably know but maybe our audience doesn't the Philippines is one of the most vulnerable countries to the climate crisis we are hit by typhoon after typhoon year after year our average is 20 the strongest the three strongest storm landfalls in recorded history all happen in the Philippines and I basically just grew up with the typhoons right outside my door like I would have to spend weeks without electricity having to do homework by the candlelight and then I'm seeing that all these world leaders they're they're waving around net zero like a magic one as as Sharon mentioned earlier that as if this is the solution but right here we have a solution we have to phase out from the fossil fuel industry we have to end the the support for them financially but we're not doing that and it doesn't make sense to me as someone who is seeing the climate crisis happening before her very eyes someone who really understands that the climate crisis is a life and death situation that we still continue to fund this very thing this very energy system that is leading us to a path of destruction and and I actually graduated from university with a degree of mathematics and I remember thinking oh after I do this I'm going to go into climate activism and I never have to look at graphs and and excel sheets and numbers again I can just you know organize and be cool and then here I am finding that the finance classes that I took in mathematics would be actually be very helpful here not necessarily that I enjoy it but you know it's very helpful in in this type of activism and really you that's why it's so important that we don't just see numbers and we don't just see figures as I think Bill or Dimon already mentioned these are actual people being impacted by the lives of by by the decisions by one simple signature on a paper by one simple enter on a tab on a spreadsheet that's that's a life that that the fossil fuel industry is literally killing and not just in the future not just because of the climate crisis but today with with air pollution with displacement of farmers and fishing communities this is something that plenty of the coal plants here actually do and who's funding the coal plants here standard charge a bank in the UK banks from the global north so we're really seeing that it is a global problem and and we need to put pressure especially on the countries that are most responsible for the climate crisis thank you all for very very insightful and moving uh openers I really I could probably just let you all just talk and everyone would enjoy it but since I'm here I thought I'll jump in um I want to start with Dimon and and ask you how does ending fossil fuel finance relate to building a better world I mean it's it's uh it's it's everything right I mean I think um it's one thing to talk about a transition but if we're putting um if we're adding fuel to the fire which is finance as as Mitzi mentioned um that's just more stuff that we need to transition off of and so it comes down to and I want to be very clear here you know I remember uh Mitzi it's fascinating you have a background in finance and accounting and and know all the spreadsheets and stuff I'm re-embracing uh the the boring stuff that I avoided studying accounting in college and did like statistics instead now I'm like ah I gotta learn accounting because this stuff really matters right but anyway um I was I was being told uh in early 2020 that you know we shouldn't really be thinking about the federal reserve system which is not just uh America's kind of public bank it creates our money it also regulates banks and and says what they can and cannot do along with OCC and other regulators but I was being told in late 2019 early 2020 that you know the federal reserve system likes to go slow and and be measured and moderate and don't really think about the federal reserve as a vector of influence for transitioning off of fossil fuels uh and then COVID happened and we literally saw the federal reserve system and I'm quoting a news reporter on Bloomberg say the federal reserve system literally threw the kitchen sink times infinity at the financial out a fallout from the COVID crisis right kitchen sink times infinity for wall street basically nothing for many many months and I would say even now years a year later basically nothing for main street right and so what we're seeing here is that yes we have tools in our toolkit uh that can control not just create money but can control and and govern the flows of capital and money in our economy and we have to use those tools to divert and redirect not just public capital but private capital away from the stuff that's killing us and to the things that we need and again just saying that you know a year and a half ago was radical and revolutionary but now and I'm wrapping up here we see that it is entirely possible and so that's that's uh it's interesting to see how this is working out here so again we have the tools to eliminate the funding of fossil fuels fiscal policy and monetary and governance and regulation well there's no doubt that if you just pulled out the finance today and there was no plan for transition no alternative investment plans from government or the private sector in those communities then that will be devastating but that's why we support just transition so that there is in fact a plan that people can see and trust that they have hope hope is the centre of it of a secure future for themselves and their children and then all our polling is the same as yours people know we have to face the climate emergency people want their governments to act and I was interested to look indeed at the public finances because I think private finances will increasingly and we're seeing it now in fossil fuels will shift as as they start to see the risk from their own shareholders demands but also the capital return risk but if you think about public money 70 percent of emissions are not taxed at all not taxed at all 500 billion dollars goes to public subsidies on fossil fuels why only 300 billion goes to renewables and of course ODA to help with the developed economies where we could be sharing technology transitioning all economies making sure that everybody is indeed part of a more sustainable and resilient future then it is you know less than five percent of any kind of ODA and I think it's actually far less than that so we need to see all of this ramped up in action renewables should be at the forefront of people's minds whether it's government or private investors but also making sure that those fossil fuel companies transition and that's got to be part and parcel exactly of the governance regulation framework that that in fact you just laid out there's there's a big question in my mind though about how we actually generate that kind of leadership there are governments in the powering past coal alliance that are making a difference and indeed Antonio Gatera said to them just two weeks ago that they actually need to make sure just transition measures or people's confidence are in place but I don't see the same push on oil and gas even if anything there's a renewed set of demands with the kind of almost false profits beyond a transition period of of abatement for gas and indeed transition into hydrogen that's not green hydrogen now are these part of some transition yes but for how long what's the time frame what's the promise for people and investors of what happens then I think the people who who are watching this will really want to hear your vision on how we protect the workers right so these are people with great paying union jobs some of them probably make six figures or more obviously it's incredibly dangerous but working renewables to a certain extent doesn't present those same kind of danger issues health issues you're absolutely right Chas you can't convince people that a transition plan is a job in the energy industry but in renewables when it's paid less than half the salary when there are no equivalent benefits however we're seeing some very very good agreements not enough but some emerge now and in the US Orsted a Danish wind company is in fact a very good example they've done uh if they have an MOU with the building trades that's been supported by ourselves through the ITF ITC's Just Transition Center indeed the AFL and groups like the New York Labor Council have a terrific approach to leadership on climate and jobs and they're good agreements because they go to dealing with this question of union jobs providing wage rates a rights-based social dialogue which is really severely lacking in the US and of course respecting I should say the representation of workers and collective bargaining that's the kind of agreements we want Mitzi I would love for you to share a little bit more what you touched on as you know youth activists in the global south and what what does ending fossil fuel finance mean to you where you are? Ending fossil fuel finance means basically what Sharon just left with prioritizing people and planet over profit and I feel like for countries like the Philippines it is so clear to us why this should be something that's happening and of course with the consideration of our workers in our fishing communities our farmers everyone really development cannot leave anyone behind that is what climate justice is making sure that those most marginalized those most impacted are with us and leading the way into our just transition leading our way to a better world because what world will we have if those who are providing our food those who are the backbones of our society aren't with us right and so ending the fossil fuel industry is required like ending the finance especially the fossil fuel industry is required to have a better world we cannot develop with this rotten industry that is literally killing us today like for an example standard chartered bank which is the bank that Fridays for Future is focusing on right now they've poured at least 24 billion US dollars in the fossil fuel industry since the Paris agreement was signed and just today I think since the Paris agreement was signed there's a study that was released that the world's 60 biggest banks have poured over 3.8 trillion US dollars into fossil fuels I can't even imagine that number and I'm a mathematician imagine all those zeros like all that money into something that we know is bad for us it doesn't make sense and I don't understand why world leaders why the public scene and the private sector also don't see it the same way when it's so clear to us that this is life and death I've already said that and I will keep saying it because it's as simple as that we have to start prioritizing people's lives and we can't keep doing that if we keep thinking of five percent reduction of coal development blah blah still continuing coal developers oh we're here we're doing whatever we can we're doing this we're consulting with people like we don't need that right now we need action we need action today we need to start we should have started the just transition already and there is no excuse especially for countries in the global north to not start the the just transition workers in the global north have also been leading the way and I've talked to a few workers working unions internationally and they're also already on board for the transition so what is keeping you like really it's just greed and profit and I would say selfishness because if you knew what we experienced year after year after year last year I couldn't go home because the floods reached 12 meters or 40 feet high I had to stay in someone else's place and not know if my house was consumed by the floods if my mom was still okay if she was stranded on a rooftop this is what we're dealing with because of the fossil fuel industry and we're saying enough we have to cut the lifeline of the fossil fuel industry and really just begin our just transition because the climate crisis isn't 10 years from now it's already here today and I like to use this analogy a lot I feel like it's because maybe because adults haven't been in school for a long time so they don't understand the concept of a deadline anymore but you know someone is like me who has been like I know when the professor tells me that there's a deadline I have to reach that deadline and if it's a huge homework I can't start at night before otherwise I'm gonna crash and fail and this is a huge homework we should have done it we have our research we have everything we just need to start doing things why haven't we this is a huge homework we can't start when the runaway climate change is right in the front of our faces it'll be too late we will fail and it's not just a failing grade here it is failing society so why haven't we started Bill if you had Mitzi in class I know you'd be incredibly happy but what would you share with her and her her classmates on what the theory of change is behind ending the fossil fuel financing well very good question Tracy and of course it would be it's wonderful to get to see Mitzi um um today it and and it brings up it really brings to my mind all these questions that she's raising about time and deadlines because of course I've known so many of the people who worked out of the Philippines over the decades on this question old friends like Yebsano or Lydia Knackpill or just you know great heroes and the same in every country in every state in the union I you know we're talking with Devin thinking about all the people out of Illinois over the years who led this fight and all the you know um um if we had 50 years to solve this problem we'd be okay you know we're shifting the zeitgeist we're moving in the right direction overt climate denial got on the plane with Trump to Florida and it's not coming back you know on and on so we're making progress the problem is we're not making progress anywhere near fast enough um because our enemy here in the end is physics and physics is implacable it just does what it does and we have to meet its terms and the scientists have told us what its terms are I mean they've given us the deadline that Mitch is talking about they've said if by 2030 we haven't had a fundamental transformation of our energy systems that is cutting emissions in half by 2030 which is nine years away then the chances of meeting the targets that we said in Paris are nil so what does that mean that means that the the financial institutions the big banks and asset managers that are pumping money still into the fossil fuel industry are are cooperating in a plan to subvert everything that we know about the science of climate change they're trying to they're betting on the end of the world and trying to make money on that bet now people are rising up against it as you know some of us have worked for a decade on this fossil fuel divestment campaign which has become the largest anti-corporate campaign in history we're at about 15 trillion dollars uh uh Devin we're expecting good news from just north of you in uh Ann Arbor today so keep your eyes open but um um um the the that divestment campaign now is morphing into a real effort to go after the financiers you know the last place I went before lockdown started last year was to jail in DC uh because a few of us were ever near wood from the hip hop caucus and I and a few others were arrested in the lobby of the chase bank nearest the nation's capital because chase bank is the world's largest funder of fossil fuels they've put a quarter trillion dollars into the fossil fuel industry since the paris climate accords they didn't need donald trump to subvert and sabotage them they were willing to do it themselves and that's insane I mean it's literally insane because uh uh I mean even if all you cared about in the world was money well you know there's not going to be any money once once everybody's flooded out and burned out and everything else I mean the short term ism of it all is just incredible and and you know we're not here to figure out whether I guess today whether you know capitalism is uh what we you know but I gotta say you know at the moment capitalism at least the way it's practiced on wall street um is is is raising the temperature of the planet it's melting the ice in the Arctic it's it is undermining everything that's the basis of of any kind of working economy or civilization so at some level I don't get it I mean I really don't get it these guys are supposed to be smart they're supposed to be analyzing everything all the time they're supposed to have spreadsheets that you know uh to the end of the earth and you know on and on and on but what the hell I mean and so it is time now for people to double and triple this pressure on these guys and if we do then some good will come of it you know we gotta pressure our political systems all the time and that's really important and we're making some progress in Washington but Washington moves slowly at best like most political capitals and Washington doesn't run the world anymore we're mostly better uh you know um um wall street for better or for worse mostly for worse still kind of does run the world and the one thing to be said for it is it moves fast if something happens it chase bank or black rock or something it's reflected in every stock market in the world in a matter of hours so please people keep this push on go after these guys every way you can they're vulnerable and it's within the realm of possibility that they will shift because we can put enough pressure on them they're not like exon chase bank isn't exon's going to fight to the last bridge it only knows how to do one thing dig stuff up and burn it but chase bank makes plenty of money off fossil fuels but it's only five or six percent of their business they've got other things they can do too so we've got to make them put this close that part of the deal book and and and and get the planet some kind of fighting chance here you know because you know my focus um and a new consensus we focus a lot on you know public finance public investments things like that um but to Bill's point when when the people are pushing private capital away from fossil fuels that not only takes money out of the pipeline so to speak for fossil fuels but it creates an environment for people in government to follow right and see that it's okay to do these things and it's okay to do these regulations right because the banks and these other investors are already moving away because y'all have pushed them away so that that there's there's two things being accomplished there right there's a systemic um um concern that's being addressed there it opens a channel for timid folks in government right who need to be replaced but it opens a channel for timid folks in government uh to go ahead and follow your leadership right and and and having that vector of impact is is direly uh important and critical but to speak to the you know the Green New Deal and FDR and the New Deal the public imagination around the New Deal era actually not only includes all the great you know government innovation that happened in the New Deal per se but it also includes the World War II mobilization right and so that was when the US government spent tons of public money to build an entire industry unfortunately it was an industry for death but it built an entire industry and retooled America's productive capacity to help fight fascism abroad right the question is can we retool America's productive capacity right i'm talking about domestically the US uh here from my perspective can we retool America's productive capacity to wean ourselves off of fossil fuels and create a sustainable economy the answer is yes the answer is yes but what we're seeing is uh there is a economic dogma that has constrained our ability to even imagine that possibility look at what's happening with COVID right we think that um you know intellectual property overrides the ability for human beings to move around or to be vaccinated that is the throttle don't be fooled y'all intellectual property rights are the throttle right now for us getting our vaccines let's let's I can say that over and over again but ad nauseam that's the real choke point there and to be clear don't be fooled about this either the US government at least has the power to take that intellectual property for the public benefit so the reality is that our government the instrument of we the people isn't is incredibly powerful and so again we have to push it seize it seize control over it and make it work for us so this idea of government being inefficient the way they try to defund the post office and make it ineffective I just started getting mail on the same day yesterday you know I got mail from January but on Monday right wild stuff right but that's deliberate that is absolutely deliberate so this idea of you know getting folks to see government as ineffective inefficient slow is deliberate our government is powerful it is our instrument of we the people and it can do incredible things when we lead it to do those incredible things again new deal world war two mobilization that error that created prosperity for certain people in America we have a blueprint for what is possible and things that haven't been tried before for moving to a sustainable economy and nations of the north leading and doing our part to correct the harms that we have put onto this planet from the past so we have an obligation to move a lot faster and to be aggressive and bold in this time we owe it to our brothers and sisters and all others across the world particularly because we led the way on causing this harm like converting all of that into grassroots activism what what vision can you share with folks on how to move people to change their minds on ways our government works change them change minds on these these fundamental misbeliefs that we are not empowered to affect change especially for the youth I think it's a lot about showing people that it's okay to hope hope for something better hope for something that we deserve a better world shouldn't be radical the things we're asking the things that we're saying that we want a just transition we want a future that where no one is left behind a future where there's development for all a zero we we want a future where we can all just live and people will say that this is unrealistic people will say that this is radical but it's not why are we compromising on our lives again I will keep going back to that point people are already dying and suffering because of the climate crisis and that's only going to get worse this is a life in that situation so we need to get imaginative we need to get creative and we need to break free from what we've already what's being taught to us systemically essentially like there are so many movies where I talk about I talk to my friend about this a lot where it's so much easier for movies to show the end of the world than the end of our current system like we have so many movies about zombie apocalypse why was there a zombie apocalypse because there's a health pandemic outbreak because of some scientists doing something for their profit or or you know we've had a few climate changing disaster movies and it's always just the end of the world why can't we imagine something beyond the current profit-oriented wasteful greedy system that we have we've already seen that this system isn't working for us that the COVID-19 pandemic has shown us that our systems a lot of our systems across the world are not capable of handling a crisis it won't be capable of handling the climate crisis either so we have to allow ourselves to hope we have to allow ourselves to dream of a better future and fight for that dream relentlessly with passion with no fear and I will I'm not gonna lie and say that I'm a fearless activist and I'm always brave and scared to have the typhoons banging on your doors and also the risk of having police bang on your doors with the Philippines being one of the most dangerous countries in the world for defenders and activists but we know that the risks that we're facing now is nothing like the risk of the climate crisis once runaway climate change starts and so we have to do this from a place of love from a place that's sustainable from a place that goes back always to the people always to the ones who are most marginalized we get the youth as much as we would like to think that we can do this alone we can't do this alone we need everyone on board we need especially those who are most marginalized we need to listen to our farmers our fishing communities our workers our indigenous peoples we need a multi-sectoral movement because everyone is at risk here not just the future of the youth but the future of the of the human human species this is literally life and death and we have to keep going and we have to really believe that a better world is possible. What is your greatest hope I'm inspired by what Mitzi just shared uh so but yeah feel free to add on to what you said Mitzi, Bill, Daman what's your greatest hope in in this fight against climate change? For me what gives me hope is knowing that I have a friend in every continent well except Antarctica not yet we'll find someone there fighting for the same thing as I am that is mind-blowing to me this is literally a global movement and we are getting more and more connected and we are getting more and more intersectional that gives me so much hope with so many people on board fighting for climate justice in a better world how is victory not possible I feel like it is inevitable we will get there that's what gives me hope and what I'm hoping for again is the chance for a better future for a sustainable future for a safe society. I even know some people in Antarctica who are working on this so um um look my one of my hopes is all the work that we're doing is starting to pay off 10 years ago Exxon was the biggest company in the world now it's not even the biggest energy company in the world uh next to era energy a florida-based renewables company passed them in market cap last year so they're getting weaker uh they're not going away but every dollar they lose is that makes them not much politically weaker and that much less able to wreck policy initiatives like the ones that Devon people are working on all the time so you know there's days when I get a little despairing and all I can you know the only thing that keeps me going is how much trouble can we cause the bad guys and we're causing them lots of trouble so that's good uh my hope uh kind of riffing off of Mitzi's point of why is existence and uh why is existence and the right to live radical is that uh everything that we're talking about is common sense and I don't think common sense ever goes out of fashion it might not be in power but damn it we got common sense and I know that might not be it's not sexy but this is just super it's just common sense and that gives me a lot of hope we're right and the world and the people in power will catch up or we replace them and that's all happening at the same time and it's wonderful to be part of this this growing movement in the the theme of of hope and visioning where do you all see the climate movement moving and how will it be moving I mean young people are completely organized and on board and working hard now we need to get old people uh fully engaged here there's so many of them and so much of the world's money is in their bank accounts that they're a kind of political and financial block to change and so let's when we think about diversity let's make sure we're thinking about it in lots of dimensions and calling on you know you know we need you know we need uh Mitzi's crew calling out to their grandparents and making sure that they're fully engaged because they're about to be people who leave this world in worse shape than they found it and that's not a good legacy right right so you know I was going to jump in on this question first because um I I feel like I am a relative newcomer to the climate movement because my focus was economics I was doing local organizing against you know uh like in Chicago trying to create opportunities with young people and communities you know community development it's a whole mess and just really fighting at that level and I came to see um that the same dogmas and structures I was struggling against just on just having a right of having a decent life and be able to make a living for one's family in a safe community that the same blocks that I was up against um undoing those blocks opens the door and is the key indeed to solving the climate crisis right to solving poverty and all the other issues and so I see a diversity and approach and perspective what I love is that we're in a moment now where people are seeing the climate space as something they should be thinking about and adding to their particular fight whether it be worker rights whether it be racial and economic justice and what have you and so it's been beautiful to be um you know I would say I was concerned about climate but it was not the thing that I woke up and thought about every day and now I think about climate in the context of the way to build a sustainable economy is the way to build a fair and just and racially inclusive economy as well and so that combination and and and having conversations with folks who are getting their head around what climate means for their fight and how this is all connected right uh that has been something that I'm been very excited to be a part of and to see happening because I got pulled into this in that way where it's a big fight I think everybody has a stake I'll add also um you know people who are accountants seeing that they have a role to play you know uh and all the other um things that you can do everybody has a stake in this fight and and I love that at this point I don't think the climate movement is shifting to say it like that is to take away from the organizers for pushing the climate movement to become more intersectional to become more diverse to become a truly climate justice fight so as the mon said climate justice means making sure that everyone's struggles are tied together because the climate crisis is the thing that will affect everyone and not proportionally those who are already impacted by the existing socioeconomic crises of the world are the ones who are also most impacted by the climate crisis and that's why our view of everything has to be very intersectional you know we we've all got to be in this together and people and the planet with a mentality around shared prosperity absolutely have to be at the center of our plans for recovery and I'll leave you with one last statistic there's been about 14 trillion dollars spent for ready in uh supporting business workers health etc so expanding the social contract through the the pandemic how much of it's been spent on actually making sure that that that the recovery is going to be indeed a sustainable cover is like this much so we've got a lot of work to do to build even as we deal with the last of the of the pandemic issues and they're serious we also need to look at how we build recovery and resilience for us that's a new social contract but all those jobs have to be climate friendly jobs and we're not going to get it if governments aren't actually looking at the three things that Damon actually raised one is what's their contribution the second is what's the electricity frame and the third is how do you manage governance in the interests of people and planet I am just a gratitude for for getting to spend some time with you all thank you so much and I hope I get to see you again somewhere out here in the internet universe but more especially I hope that we will all be able to get to see each other our family and friends in person and so wishing you all continued good health to you and your families stay safe stay hydrated and this is a global just recovery 350 sending out love and peace and thanking you all and please have a wonderful day global just recovery gathering


Good afternoon. I'm really glad to have with me Mr. Josh Gallagher chief operating officer APAC for Essence Media comm as we know Essence Media comm came into being in the end of January this year And he's here to tell us about how things have been going on since then Welcome John. Thank you so much for having me. It's really exciting to be here and can and then to be talking to you today as well Essence Media comm has been pegged as the new age media agency committed to delivering marketing big-throughs for brands In today's area of constant change and innovation. How would you define a new age media agency? So I think as a new age media agency I think what we need to do constantly is keep up with platforms I think in the past media agencies have been far away in their capability in terms of keeping up with consumers But platforms are ever-changing So if our ability to keep up with the way that consumers are using platforms in terms of the services we offer Say for example in India people love YouTube shorts How do we as an agency solve the problem of media and content working really closely together? How are we accountable for the results on those platforms that are ever-changing in Format in the ways that people use them and at the speed that they change as well So for us as a new age media agency Trying to bring all of those things together and be as close as possible to the changes in consumer behavior Is where we is where agencies should be in the future. What's different from seeing agency just five years ago Well, I think the capability that you need to deliver on that is very different than five years ago If I think about the majority of our agency five years ago It was media planning and buying and that's still a really big part of what we do That's a core part of our business But to be able to solve some of those problems that I spoke about before you need expertise in content You need platform expertise You need people that understand consumer journey in a really detailed way and you need analytics and insights That holds that all together and is accountable to business results for our clients Now two things that I take away from what you've just said consumer Centricity and omnichannel presence. We've also seen that, you know Consumers are always the first to evolve with brands and agency playing catch up So what is the challenge in that front? Well, the challenge is to play catch up as quickly as possible The challenge is to predict in some sense what's going to happen next and to be able to be flexible enough as an agency And the type of people that we have and change the shape of our business ongoing To make sure that we can answer the questions our clients have and respond to the challenges that consumers give us from what they want out of Advertising and media now post the merger of essence and media comm to form this combined entity essence media comm How much of the essence of the merged entities? Have you retained? Well, we were really lucky and we had two great agencies. I think coming into the merger We had two really strong agencies with distinct capability So bringing them together was only a benefit. So while we're always trying to create new There was sort of a huge amount of positives that sat within those those two agencies really unique cultures in terms of the way that they Operated Internally, but also with their clients that were complimentary. We've got media come on one side big CPG experience in in markets like India Big platform experience Work really well with the IPL and big sporting platforms And then you've got the digital nature of essence who lent heavily into data and analytics are Deeply involved in some of their clients, especially Google bringing those together was only a positive So we've tried to keep all of the the good things and and with our people. That's really important as well Our people are everyone is nervous about change. So making sure that is a I suppose An evolution not just a total revolution of the agency is important But we're using the best to create something new So our message to our people is always to understand our client needs Don't be afraid to create something new and be really positive in our intent while we spoke about catch up What I would also like to know is how do you ensure? consistency across platforms Well, I mean, we're really lucky in in terms of we have a really consistent planning process that we use And approach to the way that we do work. We've got a consistent tool suite that we have really advanced products in planning, but also in activation and measurement as well So we have a really consistent spine and data platforms that help us understand how to be Moving forward in the right direction that don't limit us too much in terms of our thinking So there's consistencies as a backbone that we're making sure we're using that data Making sure we're using analytics and insights at the heart of everything that we do to inform the type of work that that happens Now coming to the client. What does a client in 2020? It's free want and how are you future proof Fred? How are you making yourself future ready? I think all clients just want growth So the questions that they come at us in terms of ways that they want to grow their business are more and more diverse Than they used to be in the past I think just spending more money or adding another distribution point Definitely ways to grow but they're asking us for more than that because sometimes there's limitations So the types of questions that we're asking a growth questions and they can be really open-ended So we need to find ways to be able to solve that Sometimes that could be a new route to market. It could be a new distribution point It could be about adding on another retail platform in e-commerce or finding another way to get our consumers to buy a product in the future. We'll see people buying products through NFT and That's another route to market that we'll need to investigate. Maybe not now But maybe in the next five to seven years So there'd be ways that the marketers are gonna need to change the way that they grow their business and get advantage over You mentioned spending money, but increasingly clients are demanding more for a buck. So in this case Does it aggressive pricing with aggressive pricing and shrinking margins? Does this impact quality deliverables? I don't think it impacts quality at all. There's always going to be pressure on Efficiency that's not going to go away But what it does is it puts pressure on us to be able to think differently on how we solve problems And that's a really important part of what we do. So yes, there will be an Interest from our clients in terms of getting the most out of their their customers Which is us but making sure that we can have different solutions that we can change the shape of our business is really important as well No one's paying us more necessarily for media services and that's an agency-wide Phenomena that's happening But the types of services that we can provide that are really high value for our clients things like analytics Things like advisory around data and technology services Areas where we can advise on how media and content can work really well together Approving to be really high value for our clients and they're things that hoping that they think are high value and are worth Investing in a media agency You mentioned solutions. So let's come to the proprietary tools that the agency offers Can you tell us a little bit about that and also what is the kind of investments that you're looking to build at? Going along So in terms of the tools we've got we've really concentrated on end-to-end and a lot of the tools that we have bringing them together Are about Understanding areas that used to be siloed before so say for example our tools now help us with Understanding how brand and performance media work really well together So we've had individual tools in the past but being able to bring those together with a data platform Is where we're starting to see the ability to answer those questions better for our clients We're not siloing off KPIs We're not siloing off measurement approaches or siling off the way that you can grow but bringing those all together I think where we'll see investment in our tools and we've been investing in the last few years But moving forward is how we understand the impact of creative We've got great media tools great media optimization tools layer on top of that how we understand the effectiveness of a piece Creative and the impact that that can have in media performance or brand performance is where we're starting to invest a lot more Effectiveness is so it seems to be the buzzword now, but how do you actually measure effectiveness? Well, so we work with our clients on bigger impact goals So it's not necessarily just a media KPI We might be measuring brand KPIs that they have and and and the importance of that for growth for our clients So when we start to look at multi KPI Type of work, that's when we can start to see more effectiveness in the type of work that we do I believe you were recently in India and you did share a media 2030 PowerPoint presentations with your clients. So what are the key industry trends? You're seeing globally and are there any trends specific to India? Well, I think the things that we're starting to talk about now will show up in 2030 there's some things that don't have the scale now, but the technology might be there Where we will see them? Where we'll see them coming to the fore in seven years time I use the example in those presentations that maybe seven years ago or more we were talking a lot about QR codes They didn't have the scale Now for a lot of reasons payment, but also COVID and the habit that that created around checking into places Means that QR codes are now at at scale So I think that there's some really big things that we're doing now that maybe we're talking about but we'll see them eventuate in the next seven years I was gonna say for India. I've seen the last time I was in India Which was about four years ago before my recent trip I spoke a lot about voice and voice search and at the time a lot of people looked at me like That is never going to be something that is going to scale I think in India specifically because of the nature of people in the market The use of technology voice search did scale over those past four years For me when I start to think about how we predict the future, it's about the convergence of technology I actually see generative AI having a bigger impact on voice search because it's a natural search language That will be the bigger impact that generative AI has will actually be on voice search and not necessarily on the way that we type into a search engine or type into into a computer mainframe But our generative AI and chat TPD have been you know have Has been the top points. Is there anything else other than this that you're looking at and which could be big Well, I think there's other things as I said before that are smaller now That will start to start to scale. I think the use of there's things that we do now that we don't take advantage of I mean everyone's using biometric data to get into their phone We haven't harnessed the use of that biometric data, whether that's fingerprints or whether that's Scanning your your your face or your eyes to get into your phone But if we're able to use that in a really responsible way We're not going to use people's individual data and individual biometric data in that way But being able to understand how people are using devices the type of Technology that sits behind that I think in seven years time will be really important for us. It'll allow people to More easily pay for things to shop at home that will change the way that shopping works in in the next seven years So for me, that's where there's really interesting changes that will happen Interesting you mentioned shopping because we have seen in India A significant transformation when it comes to shopping because of UPI Right, we've really seen a significant change. So I'm really curious how this will evolve But moving on. What are your key focus areas for India as a market? Well, I think for us as a market and in India as a market. I think it's a really interesting market from us We've got great people and great talent within the market The thing for me with India and I was there a few weeks ago is I'm really surprised Not only by the great work that we do for global clients, but the rise of local clients as well So I think that's a big opportunity for us There's some great big local clients in India that we need to take advantage of the way that we work with them And we can use cross market learnings and some of our global learnings to be able to do that Can you elaborate on any of these learnings that you said? Excuse me Well, I mean, I think there's there's learnings from Big global clients like Coca-Cola for example in the way that they treat culture So being able to take that Into a local client And some of their structures that they put around understanding culture And that culture could be a sporting culture and entertainment culture Applying that to another client. I think is a really interesting approach We're seeing Coca-Cola globally taking steps into generative AI using that to use in creative And also within their product Taking those learnings into local markets like India could be really a big advantage for some of the local players What are the growth that you're foreseeing for India? Well, I mean, I think it's it's a huge consumer market That's really tapped into mobile phone. I'm not going to predict a A growth rate over the next few years But we're already seeing the scale of that market coming coming to the fore I think it is it already is one of the the big kind of powerhouses within the region It's really important for us. And I think the weight of the work In terms of the creative work that's that's here this week is really important as well Let's see single digit high single digit double digit high double digit. Where ballpark? Where do you see? I mean, I'm hoping high double digit. I mean, it's it is a really big growth market As I said, there's big local clients in in the market as well Which and they're really growing and for me, that's a really big boom You've got great distribution really good e-commerce platforms that are also entertainment platforms like a flipkart For that for me shows big growth in the market and big potential in the market Finally, you mentioned work. So any standout work from the region that you're really proud of? Well, I think everyone after can is going to talk about whisper And the work from from png. I think there's also been some great work We saw a go of there's some great work from Airtel, for example So I think there's there's great work coming out of out of India I think a little bit less so this year than the last year In can but I think India will come back with with the vengeance in the future because there's always great work Born out of really interesting local insight And the scale to back it up Thank you so much, Josh for your time. It was it was a pleasure and really enriching conversation with you. Thank you very much. Thanks for having me


Yeah, it's I'm Corbin any follows on Instagram Twitter or juicy content Also Follows home personal YouTube channels links always in the description below below Rick does some afterthought some stuff with his family I do stuff with my family I cook I have little and go check it out yeah today we are reacting to a say it I still don't know ma-la-ya-lum yeah ma-la-ya-lum ma-la-ya-lum they always say ma-la-ya-lum ma-la-ya-lum ma-la-ya-lum ma-la-ya-lum ma-la-ya-lum ma-la-ya-lum ma-la-ya-lum this is called Than-ma-thra Than-ma-thra and it stars which which I'm sorry I thought you said Tan-ma-thra which would be that villain of Godzilla's on the beach somewhere and it stars Mohanl this was highly highly requested any time we do any ma-la-ya-lum films but it is its English translation I believe is molecule ooh it is a 2005 film directed by blessie which portrays the effects of Alzheimer's disease on the life of an individual and his family wow would this be early onset like was it called forgetting remembering Alice forget Alice it was the forgetting Alice was a movie a forgetting Alice that was a that's a fantastic film with Julianne Moore playing a woman who gets extraordinarily early onset Alzheimer's like in her 40s Alzheimer's is one of the worst diseases awful awful awful so this is 2005 can't think of anything worse than just forgetting everything and the people around you it's not bad for you it's bad for them because you're hurting them without even knowing right it's dreadful anyways yeah it's 2005 okay ready and it was subbed by our stuffer so you know the subs are gonna be fantastic you're gonna be awesome right three two one oh my name is Mike and vegetables Samy and that the devil a vanky I want to I think it might have been official but so he I'm guessing it goes through his entire life of I don't know it looks like they at least getting it and then at least to the end yeah and and this would be based on the way he appears this would be definitively early on set tremendously aggressive some of the things that were showing it isn't the usual usually and I don't know if there's is a usual with Alzheimer's it's a it's a a gradual thing like in remembering Alice or what's the name of that movie you just said it a second ago forgetting Alice forgetting Alice yeah yeah yeah forgetting Alice yeah where it's a it's a it's a slow stealing it's a slow dying and I mean we've already said we want to see everything we can with him in it and it looked really good at that last scene when he was at the microphone there were some things and because of the nature of the way it was cut up it gave me some caution as to how potentially overblown this is being portrayed versus realistic and there's no way to tell other than stupid babies you tell us and then we watch the film I'm assuming they're gonna say it was all really still Alice it's called still Alice still Alice is what it was that's yeah not forgetting Alice that's forgetting Sarah Marshall very different film that's with Russell Brand anyways yeah so I from what I've heard of it I believe like this is you can let us know if this is like the next one of his we should watch obviously that's a tall task playing like some of the hardest things to do in acting is to portray an illness accurately by someone who does not have that illness especially if it's like like we saw in um Perinbu uh with uh cerebral palsy it's not because like it can look bad like you're just doing a a joke impression of somebody and it could be it could correct it could be bad um yeah and that guy I think goes with like any illness because if you if you overact in in any way people are gonna notice because they people have people in their life who's had Alzheimer's who've had cerebral palsy or stuff like that and so um so to go from one extreme like where we just saw him in that last film um to to another like what was that what was the Danny De Laus film where he couldn't use his leg my left foot right my left foot which is do you consider that his best or I can't remember if you do or not I consider when I talk about his five films that for me are the greatest work I've ever seen in the body of work my left foot is in there he is still for me that portrayal of in in my left foot of um um brown grief I don't know if we're getting his first name anyway uh is the best portrayal I've ever seen of any physical ailment there's never a moment you don't believe that he has cerebral palsy it's perfection and it is extraordinarily difficult to to portray any of that and that was my concern when this is it seemed almost as if he was dealing with some other kind of form of mental illness not necessarily Alzheimer's um well Alzheimer's can affect the brain like that because it just it's just eating the brain so just I think it depends on true part of the brain it's I'm not professional but I think that's what it is so it can affect people very differently so if it's like very aggressive it's it's like eating away more of the brain and faster than than other right than other ones and either there's probably doctors watching this that are like Corbin you're freaking moron shut up and so I will uh but it looks good but I need you to tell us if it's uh if it's his next watcher what his next of mohanel's film was that we should watch or the next malolium doesn't have to be him we still need to watch more for hafazil you know he's one of my faves um mamoudi as well and so uh recommend uh more stuff down below because that's how we know and also or just tell the stupid family because I think they have like a group of like hundreds of people that has literally I think over a million messages I'm not a part of that thank god but on WhatsApp I think it has like more than a million messages in it wow wow it's am I can I eat this now yeah goodbye