Hi everybody, my name is Juan Milano. I'm from Buenos Aires, Argentina We are where we started this social TV company called Comenta TV And today I want to talk to you about Being so taking social back into television as we all know television used to be social We used to gather in a room with a single content. Sorry what happens? Where you can access single content in a few channels in a specific device in a specific time frame for example the news at 6 p.m. on Sundays and Share their experience in a social way with your family with whoever you were watching that show But time change things a bit and we have color television and remote controls But the essential thing is that we lost that social experience because people tend to watch TV alone At least more alone than before and that real-time experience Shift into an alternate time Like the water cooler when you go to the office and you where you could Share with your co-workers what you have seen last night and you say hey, Jim Did you watch the game last night? Yeah, it was awesome. Did you watch it? No, I don't I don't I didn't watch it But I know what you're talking about because the system was still Not complex enough so that everybody could know what you were talking about But what happened when you go from two channels to over 200 channels you go from this TV set to mobile television to watching television at the team or at your car or every Street where you have a screen everywhere or you you consume that content from Tablets mobile devices video on demand downloading it streaming it or Accessing it for connected televisions that you can have access to any content ever publish it online Suddenly you have access to any content on any time frame on any device, but you're still alone You're still not having that social experience that television used to have and This get even more complex than before but this because the system is more complex There are more shows there are more options more time frames So maybe you're watching a series what you're watching madman, but your friend is watching the wire and the other friend is Downloading movies Whenever he likes to so that social connection that side case. That's the word is lost So this what is social TV all about about bringing back that social experience with a twist That's when we become cyborgs as amber case would say Imagine for a second you have access to any content that was ever made and you can isolate one single show access it and Isolated from the rest so you can suddenly have an object a social object that you can share discover rate and Then add a social layer on top of it and Everything changes again because suddenly you can ensure and discover any content at any time from using any device within your social circles You're sharing with your friends again with your family with your co-workers You have a sense in think of Facebook the news feed But you know what's going on with everybody same thing happens with television. So you're not alone anymore And this is happening everywhere viewers are expressing their emotions because TV make you express emotions And they're doing it through comments in real time in the social web This is an example from back in May when President Barack Obama announced the death of Osama bin Laden 5,000 tweets a second were expressed during that time while they were showing on TV or An experiment from MTV movie Awards where people were commenting about their favorite stars These are some stats from Mil Singh in the US 60% of the population 60% use the net by watching television almost 30% are using it to comment about specific shows in the UK's 72% of those under 25 are commenting in real time while watching television mostly mobile devices Imagine yourself How did you feel and how did you feel that urge to express the emotions you were having while watching the final chapter from? Lost for example or for any series you were watching or the London riots a few weeks ago How did you feel? Why watching it did you share it in any way were you alone? Did you go to social networks to express yourself? Probably you did most people are doing it. The challenge here is for social apps like comment at the video All those other companies and gonna mention now is to put that short emotions back into context But back to the relation to the word they belong to Get glue is one example you can have me so Philo Turner fish and many other problems Many other applications that what they are trying to accomplish is that you can Express your feelings through a specific content into an specific context as easy as finding the show you're watching and Taking in saying like for square. Hey, I'm watching this I want to know everybody I'm watching this and you can do it by touching a button or full sound fingerprints or Inferring those check-ins from those social comments. That's what we are doing commentative. I'm gonna talk later And once you check in once you tell the system as amber case it before when you fit the system with that information Anything can happen. You have a lot of possibilities for example season tracking or building your own TV tracking experience and Expanded with social comments both from anywhere on the world or from your close social circle With some gimmicks like game mechanics that social apps used to engage you more and keep feeding the system and While feeding the system get some rewards like points and budgets that you in a way exchange for Social reputation because you're starting to top rankings from every show and you start getting awards for that and If anybody is a gamer over here, you know that those two points that are up that take you apart from Taking your friend out of topping the listings and being you the one on the top really engage you And imagine you're a content producer that you can suddenly Identify those prescriptors or those users mostly engage with your show Maybe it's a great opportunity to engage them more by inviting them then for example to to a casting call or find The social graph behind your show and say okay I can identify these social trends because all these people are watching Doctor house and all these people are watching the Simpsons. So you can have a social trend based on that and Even better you can have a personal trend because my friends are probably watching the Simpsons and not dr. House So that's something for the user to gain by using the system And once you have that social graph you can target specific advertising to them to that Geographic to that age-range Like promotions or contextual last but most important smart advertising that you can relate second-screen content to what's been air on on TV I'm gonna talk about later as well And that same social graph use it to express to find related content imagine you have all the shows again and You have your your friends creating your content and Paul Ambrosini will Will punish me forever if I say this so that's curators and say filter social filters Your parents are filtering the content for you and each one of these circles say your family Your friends your co-workers can show you different kind of content that you can relate socially differently with each other think of it as Google plus meets TV guide and these all take us to the second screen possibilities to access related videos complex infographics or Even if you're watching madman and you want to know who designed Betty's jacket you can do it You can find it in a in a second screen. For example your your iPhone or your playbook You can see the content out there. Why watching television? Maybe not makes that much sense to you now with madman But what about a tennis match where you can see the game and you can see all the statistics? on a second screen or Find the the recipes for the cocktails. They keep drinking at madman. I Hear some left over Some insights about the the two teams that are are in that game or use this second screen to engage your users with your real shows even footer for example in a quiz show you can use that second screen to have all the questions and have you play with your social graph and Whoever wins between your friends or your family might get a better chance of being part of the real show on stage the next time is a People discovery solution for content producers and all the analytics these social apps are generating all the data they are generating can be used to improve the content you're you're giving them and Know better your user And you might say okay these these social apps are not used by everybody And That's the solution. We're working on with another companies as far as I know there's free companies in the world working on this bluefin labs social guide and comment at TV and And is to go find out there all the comments these 60% of us population or 25 72% of 125 that commenting out there in Twitter in Facebook and any social network go find all those comments Identify them relate them to a specific show Link those to a specific social graphs and start using them to analyze it anywhere You like you like from trending topics to whatever you can find from that from that information like how many comments one single show is having on real time while he's aired or Why suddenly everybody's they start talking about a single show and Maybe they're they want to know more about Justin Bieber. So give them that Content for a second screen experience to very engage them into the show and maybe improve the tuning or solutions for other choices who though who of those who drink mountain view mountain view what? Who will watch these shows this is something from bluefin labs or which other shows will these people like the most of Those who watch my show Suddenly the water cooler gets sense again You know what your friends are talking about because you're sharing them with them in real time Your TV habits you're commenting with them in any time frame. You are recommend a recommending them Additional content So this is the whole idea bring back that social experience Into your daily life your everyday life and enhanced with that possibility the the experience of watching TV Here are some companies in work working in in the field That I use material from all of them in taking you can find get glue me so to nerf is match into now chatter Mostly of them are focused on the checking experience For analytics bluefin labs social guide wire said trender commenting to these kind of a mix of all so I put it over there I use and come sets by God second string experience is This additional content you can watch you can consume by watching the show TV blues mommy's second screens mostly for advertising solutions and discovery edges like TV genius TV guide ITV and It might show up like 10 more in the next few months because it's really a really hot topic That's all I have to say today. Thank you very much Hamfus. I'm all yours To your stage So, thank you both. I think those I hope you felt as I that somebody had a machine gun of interesting information And pounding that towards you. I if you got 95% of both the gentlemen got you're also geniuses So probably you have a buckload of questions, and if you don't I actually do have so I'll hand it over to you for questions, and if you don't I actually do have questions as I said anyone Do you have two of the brightest minds on stage and another guy? That's me To discuss really about what is happening with the user interfaces what is happening with TV and social TV So one of the things I want to I kind of bring up first while you're thinking is actually I'd like to start first by saying are you saying I mean you're running commenta TV in Argentina Have you I mean are you seeing the discussion about for example removing advertisements on TV? Which would be a sort of a very fairly Big topic. Thanks to take a second friend. We know it's happening is that regulations are making you as a TV network have Has every time less amount of advertising per hour So how what it used to be I don't know ten minutes now is six minutes And we don't know how it's gonna evolve in the future. Maybe it's three minutes So second the second screen is a it's a huge Advertising monetizing opportunity for for networks and content independent content producers as well because you have access to an non-regulative Content media So in that way not only you can you can have more advertising But you can have smarter advertising because TV especially the medium where Is you don't know who you're who is watching you. Yeah, it's always general public Yeah, and with all these tools that Yeah, I really feel that second screen is gonna make a big difference for me I remember when I started what watching the the BBC's Sherlock Holmes To see that immediately so wouldn't have long for it as as long as I did well something we are working on is Identifying everything that people are sharing in there with their comments within their comments like videos or images or links to specific sites and Once you you start seeing the trend You can push them on top of the others and show what people are really interested in real time So if everybody's interested in what you were interested why watching that show it would probably pop up and Usually that that's the case People share that that same thing that same feelings. Yeah So a question for while while waiting for brilliant questions. Do you think user interfaces should be invisible?  I think the I Really don't have the right answer and I think everyone has an opinion on this and I think that from my point of view a Lot of people that I admire and respect their views are also the same is that the best user Experience is where the interface becomes invisible. I think a lot of you've heard that but I think It's difficult to call Some certain user interfaces can do in the invisibility and certain user interfaces Perhaps need a little bit more visibility in order for the user to have control over that So let's talk about medical interfaces. For example, it's difficult for it's easy for us to talk about Removing Chrome and just focusing on content We're talking about TV as an experience or our Facebook experiences where we are looking at pictures videos songs, etc But when you're talking about other kinds of interfaces where you're actually doing slightly more advanced tasks I think that's perhaps where the instances where our interfaces will find it a little harder to go and to become invisible Without losing our user's peace of mind if I put it that way But yeah, I think that's something that everyone has a strong opinion on and Yeah, one of the things I mean I want I think I would think it would be interesting trend to would be if An application would actually have multiple interfaces I think for example the calendar application which you also showed I think a calendar for some people is really the classical calendar I mean you book doctor's appointment For some people the calendar is actually to-do list and if you look at how I mean students are user calendars or I mean Soccer moms are using calendars or business people are using calendars are very different uses and actually it might be different Uses the time of day so maybe a calendar should actually have like three or four or five or ten user interfaces Whether it's the same application so you could like switch and sort of say well show me my to-do list view instead today We sort of sorted through weekly monthly daily But I mean I don't care show me my like like my to-do list or show me my like my entertainment calendar where sort of Or my social calendar. Yeah You know, I think we've been doing a lot of research in recent times with projects that are gonna be designed where we've gone and visited the homes of Soccer moms and mothers but for a different project where we actually Saw at least like 20 working mothers and how they use calendars and planners in their in their natural habitat and what was interesting was that we were looking at all these amazing apps in our iPhones that enable us to sort of quickly synchronize our task list with notes and elephant and Evernote etc and We went and asked them and they were all in London and fairly sort of well technically well-blessed parts of the world and they didn't None of them used it. They were all using that refrigerator door with a paper list and that was that go to For the start and then over time they were sort of adopting and adapting to new technology and maybe finding a little one app That helped them a little bit more than the others, but You're absolutely right when you say that The same application might need to have different Faces in order to present itself differently depending on who's using it And I think that's what a session like this would believe on the address thing is about the experience so the experience really is what is Modifying how the interface will look like and If you need a medical experience, it would be probably really different from everyday use for a single user that has just passing by either definitely if you look at the London riots They're definitely different ways of looking at the riots. I mean there would somebody be very interested in like where are these people? I'm gonna crack their heads and some people are like what what's this interesting phenomenon, right? So they're definitely interesting thing. I think TV is an interesting or our entertainment is interesting in that sense That it's it's very very crumbless. It's as amber case about a book when you watch TV. You kind of forget anything about the content. I Mean are you do you feel that there's a risk that a second screen will distract you from that from the content? absolutely But that's that's something that is happening. Yeah, I mean it's something you cannot say is happening It's not happening. So as is it happening try to give it the best experience to the user that is already doing something like that and maybe we are all learning along the way and we have no idea where this all is taking us but Probably it's gonna modify the basic fundamentals of television and maybe for advertising maybe through the Which kind of content you're gonna be consuming in front five five years from now Maybe the way you are consuming that that content. We really don't know but it's we really have to walk this way to learn it Yeah, because I think a trend generally is that you see that people have a sort of lost focus that today people have five minutes Attention spans and I think there might be actually very interesting ways of presenting information where it might only be five minutes And then there's something else and I mean not something else as a break But I mean information and so on and so forth. So I think there's definitely interesting I'm thinking one of the things I would love to have a second screener is whenever you read a book of a Russian author I mean read Anna Karenina and try to figure out who's related to who it takes you five minutes And then you wish you had a second screen next to your book. Would you like who is this? Mr. Gargoyle These are cousins brothers and nephews. So I mean while watching Dallas. I wouldn't eat that on the second screen Like who's this guy again? I mean, oh, yeah, okay You have this all the time I know this actor from another movie which other movies that I that's true exactly and you have it right there The point is that as a user you need to know where to look Yeah, and these apps are really helping users to get there Maybe in five years from now all the TV nexus we have their own Social TV experience, maybe probably I don't know probably not because they Right now they are not They know don't know have the knowledge to do it, but maybe they gain it I don't you think social TV will change the way we produce content. I Believe is gonna be a big factor. Well, right now Is a big factor in the United States for example the use of hashtags is modifying the way the the live shows are interacting with it With the audience in a way. That's why they are they're promoting all those hashtags Probably content producers we use that more in a more smart way at the end. Yeah, we've got a question from the audience finally somebody Yes, hello, my name is Christiana value. I work with digital trends in Copenhagen, Denmark Actually, you're going right the direction that I want you to go a little bit more And I would like to have some concrete examples of what's television gonna look like in 2015-16 Specifically news what would a newscast what would a program look like what what concrete apps? How would they be integrated is it in the is it on a different screen or is it in the smart TV? Or how do you imagine this? I don't know. I don't know in five years. I don't know Yeah, I can tell you about what's going on now and Let's start just by the hashtag on screen Is letting people know that you can communicate with it with a show in a way Before you didn't have that option now you have that option to express exactly what you want and let's say for a news show for example You have maybe ten news across an hour. I don't know And you can see by way of the people reactions Which of those news were more engaging engaging for them? And maybe you can you can give them more content about that specific news Maybe you identify all these for your second edition and your second edition is gonna be more gonna be more focused on that Is what newspapers have? Right now with their websites that television is still not not able to do it until now that these technologies enable you to identify what's going on out there and The more TV networks Promote the use of these tools the more they are gonna be used so the more benefit they're gonna take from them At the end is a virtual circle That It's a win-win situation situation People get more connected Networks get more feedback and and can improve the one of the things I'm surprised around TV is really that today It's incredible if you commute by car at home you commute and you listen to something on the news on radio And then you get home and you watch TV and you get the exact same piece of news And then you get the paper tomorrow morning and you get the exact same piece of news And what I'm surprised is that what what I would like is that it would find out if I'm interested It would show me more and in-depth and if I'm not interested then just skip it Please from the show and show me the other things I'm interested It's really incredible that we're all treated as as a sort of a bunch of fools and being fed the same stuff Where I've ever seen this piece of news three times. Can you give me in-depth? And I mean one of the things with news is that I mean take Libya for example just with the whole conflict in Libya There have been weeks where you've been wondering. Oh has the conflict over in Libya because I mean the stock market went down or something So you kind of forgot big pieces of the news which might be much more relevant to you So I think that is also something you can follow a thread. I think that's got definitely gonna be When I think because TV is still acting analog and it's just incredible Even though it is digital. I think one another metaphor that I can think of to just support that answer was We think of the conventional TV or the the PC as a center of our Shelter or our board we can think of the old way of looking at PCs and TVs as being our big home With the garden in front of it and then there's a little tool shed somewhere far From that home where you went to your tool shed to accomplish certain tasks You were fixing something you were making a phone call conceptually speaking But now that that workshop is growing in size. It's got wheels on it and it's moving around with us We're carrying it around with us and in doing so like the talk that's happening in the parallel room talking about the internet of things We're also becoming makers and publishers of content constantly because now earlier We just went to the tool shed to do a few dirty things and then came back to our beautiful Clean homes and then just lived there But I think now more and more of us are moving away from our big So comfortable homes and living in our workshops with our little tools and devices and in doing so we're making the content our homes are becoming our workshops and I don't the metaphor is quite I'm Still forming it as I'm saying it but we can talk about it more. I think that's just how perhaps in one way our Television experience is going to change not going to be in a in a living room in our home somewhere But perhaps we'll be watching it in different contexts while we are making things Sharing things and fixing things on the go. So, yeah, well, that's already happening. It's Most people I know watch TV on their PC Any time they want and maybe they heard the news they heard that on the news It was some story and they search for it on YouTube so people are already Experienced television experience in television in different ways in different devices, but it's still produced the same old way It's still produced the same old way. So actually that's the we're two minutes overdue. I hope it's been an extremely interesting Time are there any sort of final questions or or exclamations from the audience? Otherwise, it's fine to applaud now for the two nights. Thank you very much. Thank you for inviting