Okay, welcome to the live webinar. This is Bruce at book map and we're going to go through live forward-looking analysis here real time So that matches with our education. So you you guys can Put our education to the test in the live market. We're going to go through Looking at order flow and applying that to many different trading styles in here So let's jump right into it. We had some great data this this morning with CPI and a lot of volatility General disclosure all book map limited materials information and presentations are for educational purposes only and should not be considered specific investment advice nor Recommendations the risk disclosure trading futures equities and digital currencies involves substantial risk of loss and is not suitable for all investors Past performance is not necessarily indicative of future results. Alright, so let's jump in here and See what's going on. We had the CPI data Earlier today and look at the volatility in here. So Do you think you think the markets are pretty sensitive to the? Inflation data and interest rates. Well, here's your answer. So CPI was More than anticipated At the year over year and but the core was in line is what it looks like here to me so I don't the markets don't know what to do here is is really kind of what it looks like is a kind of conundrum between The employment data and the inflation data Very kind of strange in environment, but Let's go through what the market thinks of it in order flow here. That's what we want to that's what we're here for We're going to read the participants and apply Their behavior to where price might go next. Okay, so we're looking at stops and icebergs on here I'm going to actually take the actually I'm going to leave it on Because I want to go through the data here on the release and you can see the drop immediately. All right, so just just I Think a trader reached out to me earlier today Humphrey, I don't know if you're in here and You know, he was he was asking about that. Well, what you know, I need all these special add-ons in bookmap And like I just want to say like well look at this the core features here in bookmap and Look how much you can gain from this information. Is there any question in here where buyers? met sellers Okay, it's right here Look what insight?  All right, so It is right here Okay Right in here These are sellers aggressive sellers. These are buyers here Look where price went It went straight down to it. Where did it bounce right from it out of it? Okay This is how you can put these pieces together All right, so let's just zoom out a little bit now Look at the liquidity before the event. Look how these guys stayed in here. No matter what? No matter what? They stayed in the order book here Look at how they they take like this is like a I don't know like a three minutes before the event So they start pulling liquidity a lot of traders start pulling their liquidity They don't know what the numbers are they want to stay away from the volatility Does this help you Does this is this clear look how clear it is. I mean they stayed in the order book they got filled All right, so now what happened after that? price went up price went up into looking for where the exchange between Sellers or buyers aggressive buyers meeting sellers Hey, well they met some in here right in here Is that clear Humphrey? I don't know if you're on this call. I hope so Because I'm just like showing the core features with book map the heat map understanding limit buy and sell orders where they're Providing supply and demand and the context between the aggressive buyers and sellers This is basically your Demand hitting the supply here. This is like no different than your your Curves that you see in in economics 101 that you know, here's your Supply curve like this here. It's more like this Here's your supply curve supply.  We know what happened here other software You know just to You know to it's a it sounds like a plug, but I got it. I mean I just I can't here it is in front of us What more kind of clarity do you want? This is extremely helpful And we have these other add-ons here that we can get more insight from to help even further But you know, it's here in the core book map Look at this. Look at the demand or I'm sorry the supply up here. Look at this Look at here's an algo Chasing after the market here pushing it down as well. Okay now This is like supply here as well They actually got filled here, so is this a spoof now just understand this concept in here This is supply in here limit cell orders. We can know precisely how many here 94 here, and then it went down to 78 you can see 94 again 90 or 62 down here and to me You know, I'm not really sure what's going on in here. I see that it looks like they got filled here, right? So probably this guy is chasing. It's not I wouldn't say that this is spoofing Hey, I would say that he got filled dig. He wanted to be a seller. He got he was a seller here Okay, so there it is Again, we can understand this kind of behavior in here. We visualize it book map is excellent at visualizing this So if you want that kind of information and put this into a plan Maybe, you know, you like understanding this up in here this supply up in here and this guy chasing That maybe you're just now you're looking for pullbacks Maybe it's a low volume node put this together with your your Low volume nodes if you're a volume profile trader great perfect then you got it now is Does more more sellers come in great? I'd be looking for it to come down to here Okay, it didn't because why these guys put more a Demand into the market and they actually transacted right here. Okay, we should get a bounce out of that area. We do Okay, it's kind of short-lived And it trades back down into more demand in here and here Okay, all the way down into these areas in here and it continued on all right now watch this though at a certain point All of this demand in here is going to get filled And we're going to find aggressors come in on the other side and They're going to go in and test and meet supply on the other side here It is right in here. You can see that heat map and here it is up in here in these areas here okay, I Hope this is helpful for you guys the Take the rest of the day off 25 points excellent Way to go Good morning Alan. Nice to see you in here and let's see other guys on discord. So Let's see. I think I'm not in the chat here. I'm sorry about that Hold on hold tight all markets. Yes, okay Okay. Yeah guys the discord chat is in all markets right now It's not aligned with the same name as advanced webinar. All right, but if If Humphrey wants to get back to me and you have questions in here because I'm just demoing the core features in here We've had for a long long time in book map Now we have other I mean god, I mean look at how good that looks so Anyway Let's go over Another feature a new feature that we've had in book map called trader map pro Okay, what it does now this works with market by order data and what it does is is Filter the heat map even more By showing only large orders. Okay, so let's take a look at that it's here and Let's zoom out a little bit and let's look at this area here and we're looking at candlesticks overlaid on it Okay, well here it is right in here. Obviously clearly clearly larger players down here Okay, what about this is 10 lots here. It's either 10 or greater at this area. What about a hundred? Let's look at a hundred and let's zoom out. Look at this look at this map here and Understand like what's going on in here, and I don't have do I have the CPI data? Yes, I do. Yeah The just massive spreads because it's show me where a hundred lot trader or greater is trading They're here Okay, we know for a fact. These are larger players Okay, so and they're way up here on the offer They come back down and get filled a little bit in here on the bit I'm on the offer.  It doesn't matter. We we can understand the behavior in here We can start to look at that behavior And and maybe Extrapolate that it's the same player, but what we do know is they certainly got filled here on the bid And now they're getting filled on the offer. They're nibbling away here at some of these areas in here And we know they're getting filled Because here's their behavior. Here's here's the limit cell orders in here Let's just zoom in how many are here. It's got to be a hundred or greater, right? 131 Okay, did it did it transact? Yeah, it did right here Okay, here's another 100 lot did it get filled not all of it No, I'm sorry. Maybe it did No, it didn't it certainly didn't Okay, here's the number of transactions right here. Okay, and this in the CVP chart range volume profile Only seven only seven got filled there. Okay, so let's see what kind of effect that had on price Well price just went right back up Okay, so this guy's way up here, right? But you can see how they're nibbling into these positions here You know providing some getting filled a bit pulling away adding to their trade pulling away And we can start to Look at you know where look at look at the behavior in here now. They're getting filled in here a lot Okay, this is where you can look for it to drop to the next level down here 4100 okay, and Didn't they're still down here. They're still down here, but now they're now they're here on the offer up in these areas up in here Okay, so anyway, we can start to understand the behavior of some of these larger players here now that this is this is an add-on it and I just want to show the heat map though with this add-on in here We can go back and we can take a look at the core regular book map version and we can even take off the Stop some icebergs on chart here and just and we can go back to CVD. Okay, make it real simple here Okay, this is with book map global version $49 a month Okay, and then if you want if you want to connect and look at the stock indexes here from rhythmic It's 40 bucks a month All right, so for 90 90 bucks a month. You're up and running looking at This this information here within book map All right. Sorry guys. I'm on a rant. I just wanted to answer some of these questions because it's a good question that the Humphrey had about like well I'm looking at all these add-ons and like what I have to purchase all these add-ons. No I mean look this is the core version of book map and it's extremely insightful you have a layer of Transparency here like did they get filled up here? Yeah, they did look at the retest Right here. This is what we always look at.  It comes back up retests up here and nothing trades up here. Okay, or very little trades back up here at 4170 We're gonna find sellers on the other side in here. Where are they gonna go? well, we look at some of these areas in the market structure and Combine that also with high liquidity. So it came down to this liquidity that stayed in the order book down here Okay, this understanding this here being like a double top Okay, after a big move up a double top and there's no trading it exhausts out here on the retest This is giving good insight here All right, so we look for those sellers. Do they come in? Yes Do they come in here again? Yes, even at a lower level great We can look for the move back down even to even into where it might have initiated down in here Okay So anyway guys, I I just want to go through some of these core features in bookmap and what you can gain from it understanding this relationship between supply and demand and this is the behavior this is What? The auction is all about here Okay, so let me get to the questions. I'm learning from Scott about ranting So Anyway, Scott will be here on Thursday JTrader tomorrow with stocks Yeah, happy CPI day day Allen to you as well. Let's see here. We're gonna need all the super computers in the world Yeah, no, I wanted I do want to go over another feature in here as well but We'll just start with these core Features in bookmap and and what you can you can gain from that Please explain the correlation between the ES and crude Okay I'm sure it's kind of a weird correlation, but okay, what what is Let me get an answer from you what is crude oil, okay, what what kind of Instrument is that what kind of market is that? Correlation between crude and in the stock index is the ES. It's a commodity exactly Allen. All right so Commodity costs money, right? We you need it. It's energy And in this case, it's a it's a commodity that basically runs the economy. All right, so You know, basically the correlation here is If oil is You know pretty cheap You know that means it's stock indexes should do pretty well Okay, that you know if commodities are cheap like if they're gonna start to I mean What would you do if you're a company? Invest buy it, you know if you can use it get as much as you can And expand Right, so if what if what if what if crude is is really really expensive Well, you're gonna kind of pull back, right? And you're not gonna do that so You're not gonna You're not gonna expand Okay, maybe you put your money in a safe place Maybe maybe you want gain some interest on it put it into a treasury notes or something like this Okay, can you kind of see and shift? You know and see what's going on in here with these correlations Okay, and it's a really good answer. Well, it's a great question in here and Answering these questions about correlated markets is really a key Because this is about value One thing compared to another Okay, let know the correlation that's even better would be the dollar index or maybe the euro dollar Compared to crude oil All right, so and and also the stock indexes. Okay, that's gonna be a really good one. Why? Why do you guys think on shul? What do you what do you think Alan? You're you're on it here? We just keep it really simple in here Alan, what are you saying in here if you don't close out your contract contract you? Yeah, you'll have that oil delivered. Yeah, exactly and don't put my address in there. That's right Foreign exchange. Well, yeah, I mean foreign exchange is well the interesting thing about the the currency futures And or or 4x is it is always comparing one thing to another it is always a Paris trade always Euro versus dollar dollar versus yen whatever it might be Okay, I mean we're really talking about the basics here and Yeah, Alan is right. Don't put my address in I'm not taking delivery of you know barrels of crude oil the Okay, so and I'm it's a roundabout way a roundabout way to get to your answer your question on so on shul but Here's here's the gist of it. Okay Stock indexes Okay, and dollar. All right, so let's let's we'll start with that one and If if people are buying stock In here like the dollar is basically like a safe haven Okay, they're gonna take their money out of dollars and put it into the stock market if And that and that's that's a risk on Environment okay, and these are very general guys just keep that in mind. Okay, these correlations change In in shift all the time Now if you are looking at a risk-off environment people are taking their money out of the stock market and putting it into cash Okay, you would do the same thing. You're probably doing the same thing Maybe if you're kind of actively hedging your 401k for example Okay You know, maybe you have a dollar index and you're gonna buy a little bit more of that pull it out of the Stock indexes. Maybe you put it into an ETF on bonds right Okay, just keep these things really simple in here because it you know, it's your you're understanding the correlations in here it's one thing versus another and And What has value and what doesn't have value? All right, so if people and you you'll see the correlations here You know and boy if you want to change if you want to trade them on very short term You you can make a killing here by understanding correlations of like here's the the stock market dropping Okay, but let's take a quick look over here. In fact here. Let me I'm just gonna pop this out the the euro dollar, okay Let's take a look at the euro dollar here And I'm gonna do this Okay, there we go. Okay, and then I'm gonna use this new feet. Well feature I don't use this feature very often here to synchronize charts All right right here, and we're gonna we're gonna be able to sync the charts here. All right, so now this is again Very we've had this functionality forever in book map using these Synchronized chart tool Okay, so look stock index is going down Okay, so now if the stocks are going down this dollar should have some strength. Does it have strength right now? No euro dollars up a little bit Right Okay. Well, what's leading here? We don't really know I would think though that you're gonna see this this euro dollar drop Here pretty pretty hard right now. That's an opportunity right here Right here Okay at 07 79 There you go understand Okay stock indexes are dropping right the dollar index has not dropped yet Or I'm sorry. It's not the dollar index. It's the euro dollar Okay, but the dollar index is like 60% euro. All right, so there is I mean they're pretty it's a nice correlation in here All right, so there you go now Anshul, let's get back to your question Okay, so now What do you think crude oil is doing right now? Okay, it's a commodity Right. Do you think people are buying crude oil right now? They actually might be right now that like after this drop No, they wouldn't be drop buying it. They'd be selling it. Okay Alan, yeah, you're spot-on with the the ZN the ZB, you know the notes the bonds, etc and Look look at this look at this huge drop guys. I mean it it it sickens me to sickens is a little harsh it I Hate missing these moves in here. We're here for the live analysis And to look for opportunities in the order flow We're just doing it a little bit backwards in here We're doing it through correlations right now and we just went through an example of you know this this Trading the euro dollar here compared to the stocks All right, so but let's look at let's take a look at crude now, too. All right, so I have it up No, maybe I don't do I have it? Yes. Yes, I do. Okay. Hold on Okay, and let's put it over here And look at the yes, okay All right, so and now let's correlate these charts synchronize these charts okay, so So Yeah, okay, so a little more volatile in here, right people are kind of like maybe crude is kind of leading here Or it's it's just more volatile Okay, so now look stock indexes are selling off again Crude oil hasn't sold off yet. It then it should look for maybe crude to come down to this kind of 08 Or 7 liquidity down here Hey, let's see if it does So look, I don't know and it's not a trade recommendation You got to understand your correlations though. Who's leading who's who's following that like I said They kind of shift and change maybe the focus will be on crude Maybe it will be on the stock indexes right now. It's certainly on the dollar and the bonds it interest rates Okay, so let's see if we get the break here stock indexes went lower. This hasn't broken yet Okay, looking for it to break All right to kind of catch up in terms of value here. We're talking about value again All right comparing one thing versus another in terms of value And now now be careful here. Look at this 41 50 the figure down here Exchange happen between buyers and sellers at the figure Okay, it's going a little bit lower though and crude still hasn't caught up yet looking for crude to come to and it should be a Quick move down into this kind of 06 area right here Okay Now are they accumulating crude here no not really I don't it hasn't dropped yet Okay, this is where we got to be really careful with your correlations though because this here's why let me you know It's starting to bounce right now. Here's why though. Okay Is because like we have to be very careful because we were down at this important figure in the stock indexes The exchange is happening between buyers and sellers here. This high liquidity is filled We see that we see the transactions here already. All right. It went lower crude didn't go lower yet All right. Now if they start buying the stock indexes here, we're gonna see a bounce in crude now And now watch crude come right back up into here Hey up into maybe 79 32 look see how they're buying the stock indexes. All right. This is actually been holding here So it's a bit stronger. I would look for crude to come up here now Okay to 30 32 or so Okay, so again, they you have to be you have to be kind of careful in here. We're reading a few different things into The stock indexes and the supply and demand in here and then understanding the value here in crude All right, so it's you know, boy, it would be great if this was just a You know, oh if crude does that then the stock indexes do this I mean in and just trade that all day long, but no one that's never gonna happen, you know It's never gonna be that easy ever Well, not ever every now and then it will be but you know the Because you otherwise we just it'd be a machine and everyone would make money on this and it's just it doesn't quite work that way And you know, but understanding these in general It almost always works almost always In in kind of the bigger picture because it's just the value between these these these instruments here. All right It's just still chopping around in here Let's just watch this here Okay, stock index is going lower lower low here crude has not Okay crude has been kind of strong This is tricky though. It really is because of the figure here Right now stock indexes are dropping. Okay We should see the drop now in crude. Okay earlier like if they were gonna start buying stock indexes We're looking for 32, you know stock indexes are dropping pretty hard now We see some some supply in here in crude. Right now do buyers take them on nope Nope. All right, let's see do if now I would look for an order flow event in here at 7917 if I see sellers in here, I'm looking for it to drop Maybe this kind of 04 area. We're looking at earlier or 06 area. We're looking at earlier Okay, maybe the figure maybe 79 even down here Maybe this this liquidity down here. Okay, so there's your correlation. That's what we're looking for They stock indexes still dropping crude has has not kept up yet looking for it. There you go Okay, still looking for crude to drop. I Don't know why they're buying it Unchill does this answer your question? Come on. Unchill. Don't be shy You got some part of it too. Okay. Look, this is not a trading room. It's not a trade recommendation. It really isn't It's but if you understand it, there you go, you'll practice this exactly beautifully said look at this follow it and and Develop an edge out of it Practices to you know, you have an edge somehow Okay, it might be 51% It's still an edge All right, I think it's still going lower. I think it's gonna come down to this liquidity here at 79 78 90 Okay, it's again. I guys we're not calling trades in here. It's not a trade recommendation But you can understand how powerful this is in here All right by starting to understand these correlated markets and order flow together Okay, another another thing to kind of a Glean from this here is a few different things you could either look for maybe quick moves here in crude oil it might just all of a sudden just you know a Dump down here and very very quickly into 78 90 Well, then you would have been prepared for it then right if you were looking for that and you would have caught that move The other thing to glean from this though is and this is where the correlations can be tricky. It's not, you know 100% here but At not even close. All right, but You know, you have to kind of see and look and and wait for something that really stands out All right, so for example What can know what else can we glean from this? All right? Well, how how much is crude moving compared to? Stock indexes well I'm seeing actually a bit more strength here in crude than I am in the stock indexes stock indexes are selling off hard right now Really hard. There's our move guys into 78 90. All right In that liquidity, okay, now that's a high volume node here, too. All right Let's take a look. What about stock indexes? Okay? Well, do we get a bump out of here? It kind of went through a low volume node. How about it? Will it move back into this high volume node up here? Okay, well crude might be prepared to if it's gonna bounce off of this as a high volume node and come back up to 79 here and retest 79 okay Anyway, my Previous point. I wanted to get across here is like stock in stock indexes are weaker than crude This is what it looks like. We see this drop on stock indexes or S&P We're not seeing the crude drop as as much or it was kind of going sideways Okay, so if you start to see buyers come in stock indexes You know, you'd be looking also for crude to be ramping up to the upside as well All right, so anyway guys This leads into nicely. I'm gonna stop with the correlations at the moment here I'm gonna close them out and it'll put it when I close them out like that What that does is now look for look for crude to start to bounce here Right because look at the buying starting to come in a bit here on S&P Okay, now you're gonna probably probably crude is back already. God. I got to look at it. Sorry Not almost to 79 almost back to 79 Okay, but still looking for it All right, so The This segues nicely into another thing. I wanted to cover today. Okay, all sorts of things were coming in today I'm sure explain stops and icebergs. I'm I'm gonna maybe get to that Maybe maybe maybe next time on shul Let me go over. I want to go over market pulse right now. All right and The market pulse tool here now Humphrey this is a new add-on it is pretty incredible add-on and I It is actually quite cheap right now as well, but I'm not trying to sell you an atom I'm trying to give you an edge in the markets here. That's what I want to cover Okay, you can go with the heat map and your volume dots in here If you want to look at some other things in here like stops and icebergs or this market pulse tool great Whatever works for you. All right, so let's go over the this new Tool in here. We were we've been showcasing it several times Here's what I want to cover though This one here for the ES is called volume pressure. This is what we we showed last week or the last few weeks We're gonna start it up here and it and it pops up on my screen right here. All right now. Let's There's another one up here I have for the ES as well right here. It's a new algo in here when you click on this right here You can see there's multiple algos in here This is fantastic Right. It's not just volume pressure. We're looking at in the ES. We're gonna look at price change now, too it's another algo and Let's open that one up. We'll hit play. Okay, it opens this one All right, so and let's close this now and we can we can always right click on here and go right back to settings for that specific algo right, so it's loading here right now and Let's go over this algo here. In fact, I'm gonna I'm gonna close the Volume pressure for a moment. Okay, just just want to show that This volume pressure algo in here can work Maybe we'll add it back in it can work very well with price change. Okay, but let's just go over price change right now Okay, and let's go to the settings. All right, and what is it showing here? All right, so very very simply This is there's a threshold here of 70 The volume is very low here. So you guys don't hear it pinging all the time and We have a train of a training period in here It's set at five minutes. What does this mean? It is it's very simple it means that in five-minute period of Sliding data. Okay, it's always a constant five-minute period as As time moves forward the arrow of time moves forward That five-minute period always stays the same though. It is always with the current market The moment and then the past five minutes. That's what it means Okay, so now we're gonna look for how much did price change within those five minutes Okay, see you see how it's starting to become green here a little bit And and that's that's all it's doing here. Okay, so let's take a look at this. Okay Probably a real nice move and crude right now I imagine But This let's take a quick peek Yeah, there it goes crude. Okay, so crude finally came. Well, it almost came up to 79 now it is and Yeah, see if we can get above this little level here in 79 on some volume as well and probably come back up to here This liquidity up here All right, again, it's not a trade recommendation We're just talking about you know where price might go based on the information. We're getting here All right, so let's go back to the ES All right, and then let's look at The price change in here. Okay So how much does price move now now? You know, I'm still playing around with this tool as well. All right the price change This is this is not available right now. It will be later though. Okay this week We're gonna release it and you'll be able to play around with it. All right, so look look at this You know we were getting some pretty big movement on the price change I don't see it going across that 70 percent though right now that value Okay, but look at this here. We're down here. We're getting this price change here on the sell side Maybe if we see some exhaustion in here We have high liquidity here at 41 20. There it goes and through it now We're you can probably hear it pinging in YouTube Right. It's pinging Right, so there we go price changes is Extreme here. Okay, so now I'm looking for maybe exhaustion and Then for a move right back to maybe this liquidity up here at 41 18 Okay, because this is kind of like an ATR almost and Or this is one way to look at it at least there's a move for 41 18 right there Okay, it's already done it. I'd be out Or you can still maybe maybe you can hold for 41 20 But the way I'm looking at this this tool in here is I'm looking for an extreme reading Then I'm looking for exhaustion and I'm looking for a pullback in here Okay, so good stuff, right now there's another way of reading this as well And it was actually displaying that when we first started looking at it is you look for the price change here You're looking for momentum Okay to the downside and if you don't if you see price change still going and you see These big red dots in here look for the I would look for the continuation. Okay What is it telling me? It's telling me that the price is changing rapidly and it and there's there's Momentum and volume behind it. Okay now if it's trading into some of these areas of high liquidity though I'm gonna be very careful about that I don't want to see I want to see them pull if they pull that liquidity here And I'm getting an extreme price change reading And they're pulling liquidity in here and there's like heavy selling in here great I'm looking for this to continue Okay, now when we get down into this area here And I don't see any selling in here and I see price change start to pull back I'm looking for a pullback in here back up into more supply up here At 4180 alright So there's a there's two different ways there to use this price change. I'll go Okay, and again, it can be it was almost kind of like using atr That you're looking for it to extreme reading In the average true range And then you're looking for a pullback from that average true range. It's it's not really the same thing But the concept is similar Does that make sense? There's lots of stuff here today. Look at this. Look at how volatile these markets are Look at that sell-off Okay into all that liquidity and not only did 4118. That's just the the beginning of it It went to 20 and then it's it's way back up here. Okay now look look again here. Let's look at price change Hey, this is really starting to You know show some significant change here now again five in five minutes. It's moved a lot That's what we're reading in here. That's what it's showing All right. Now let's line align that with order flow in here Okay, starting to trade up in here. I wouldn't I look for it to to kind of trade up into this 30 area Uh, and so this would be actually you're looking for it to actually hit 30 So this is more of a momentum trade still understood Okay, that this is still showing uh, it hasn't we haven't gotten a reading out of it yet It's not extreme. It's it's heading toward extreme though Okay, so you could you could use it as a momentum tool as well Let me get to more questions in here If stocks if stocks fall people have less money to drive around and take trips Yeah, I mean they're basically like pulling back Pulling money out of the economy. That's true I mean if stocks fall what what what what allen if stocks fall, what do what do you know? In general over time when stocks fall, what do companies usually do? I'm sure I'm holding you guys accountable Let's let's hear it. What would what would what do you think and I'm not looking? I mean look you can I don't want to uh Get into uh, I put you guys on the spot. Um And say there's a right or wrong here, but like I'm just trying to get the discussion going. That's all I'm trying to do Uh, so, um They begin to commit fraud Nice mark, um Yeah, no, they um, yeah, that's true too. Uh, aloha gold. They buy the shares back. Okay in a in a especially in a If kind of a it's a bullish market, uh in general Yeah, they'll they'll buy back their shares as much as they can um But uh, usually uh, they'll if if if a company's not doing well Uh, they're going to start laying people off Okay, so if they start laying people off like are people going to start are they going to be buying, you know Like uh allen was saying are are people going to are they going to be taking trips? No So is there going to be demand for crude oil? No Okay, so um, uh, these are really simple correlations to understand. It's just these are how markets work Okay, it's not some math puzzle in here. Like, you know, the the the cpi or I mean the, uh, Uh, the cvd cross this and you have a negative that and like no We're talking about value between different instruments here. Uh, this makes up the market Yeah, allen's a good one. Like, you know, people are gonna like netflix is netflix going to drop Probably not I mean it will it will but like i'm sorry It will drop some but will it drop compared to I don't know something like amazon or Uh, you know, some of the oil stocks. No, it won't Why? Because people are going to hold on to it. It's like well, you know 10 bucks a month I can do that and i'm going to be at home doing nothing because maybe i'm not working I can I can watch movies You know, I don't know if that logic makes sense, but like You know, uh, that's something to take a look at as a study Yeah, i'm not a net netflix fan either, uh, floyd. I I don't get it to be honest I don't understand why their their content is so valuable, but Uh, I don't I just don't think their shows are that good So, uh, that's all. Um, anyway, I don't want to start a debate on that one that opens a can of worms. Um Okay, unshould never got back to me Well unshould, you know, if you want me to cover some of these things like, you know, i'm looking for feedback from you as well And that's how it works All right, so here we go extreme reading on uh on the uh Price change again here. All right momentum picking up though, right momentum. This is a momentum trade still Okay, do we get exhaustion yet? So that was just a pullback and we still have momentum here Okay, look at this look at this guys. Look at that. Where do you think it's going? Where do you think it's going? Here okay, and and uh, so what do you guys see here in terms of pattern and what do you see in terms of supply and demand right here? Right in here. Here's there's your move Okay, see how we had to look at that very very quickly though Yeah, uh, uh, allen is going up. No, here's why Look, we had our momentum move in here down into this liquidity here Right. We had a bit of a pullback. It's still momentum move Okay, we got down here and we saw buyers though We saw buyers here. Look at this see this little green line here That's the best bid and nothing traded here. It totally exhausted out and we have some buyers in here already We get more buyers. We're looking for it to come up to 41 20 Okay, take some off It's just it's not a trading plan here, but this is something to consider It's not it's not a trade recommendation either But this is a pattern in here. It's a double bottom pattern and we have order flow within that double bottom pattern And we have this uh price change tool here giving us some insight Now look at this move. It did this double bottom pattern hold Yeah, it did In fact, look where it retraced to guys to where that demand was Previously here or these these transactions here went right to it Okay, and we we see some selling here, but not a lot and look at the buyers comment on the other side Okay, now Where do you think crude is guys? 79 50 who wants to take a bet on 79 50 Or is it at 70? Maybe maybe it dropped into something lower and now it's back at 79 Maybe that's where it is I haven't looked at it yet You guys tell me Yeah, guys over in discord are all all over it here. Um with your with your answers you guys are spot on Yep Brother chroma chromatide perfect beautiful beautiful move And and yet even we got even more look at this one. Uh Brother chromatide look at this. Here's your sell-off is just probably a stop run as well You have high liquidity here. Here's our pullback. We know that it was already Pinging here on price movement and we're getting the opposite now. So here's a kind of an atr right and price change Something to consider at least Uh, so we got a lot of things in here So we had the the momentum move the pullback Looking for momentum move again. Nope. We didn't get it. We got buyers We we can see the exchange in here between buyers and sellers here after a big stop run. I'm pretty sure Um, we got buyers in here. We're looking for 41 20 We got it. We got a pullback here And we're not seeing many sellers. We have buyers here. Let me go through this Okay, now this is hindsight, of course, but we do it in real time all the time All right. So here is our double bottom pattern and change in order flow Okay, we had the uh first off we had the high liquidity here Okay, we see the sellers in here. We saw the momentum move and the price change at the same time We got the pullback. Okay, and then we came back down here and we had buyers All right, is this buying in here? There's our order flow event Okay in the in the price action The order flow is telling us that there's no sellers down here Not many we look for buyers to come in and trade back up into meat supply We got a pullback here Back to this area here at where these buyers came in And We didn't we don't we see some selling here. Okay, so this is a little tricky We see some selling in here, but now we're making As soon as we see some of these buyers come in over here on this side Where you can even look in here, right Once we start to see that in here We're looking for at least a move back up to the to the high or this liquidity up here Or this liquidity up here All right supply and then this is our demand or the green dots here Okay pushing that market higher. Okay, so The Order flow event is again is this we had a double bottom pattern in here But we also have the pull this this kind of pullback in here And there's just not much selling so it's almost like a triple bottom or it's making Price structure or price action Shift in here too. Look at this above the swing. So a higher high here Okay We get a pullback and and we have not only a higher higher the order flow is That we have a traders up here buyers Look at the pullback in here. Do we see a lot of sellers like this kind of selling like with the buyers here? No, we don't Okay, so Again, this adds to the the the trade here. We look for at least a retest back up into these areas here Okay, and for that move and look at the move continued here This is really good stuff Okay, look at this thing pinging now now is still in momentum mode right now. We're looking for exhaustion Let's let's catch up to to price action right now Okay Still in momentum mode guys until we see something different see Okay, now we're looking for price change Into high liquidity And the exchange between buyers and sellers and exhaustion. There's some exhaustion All right, let's see if we get a move right back down to this liquidity here It's still pinging Looking for exhaustion looking for the indicator to exhaust as well Okay, it's not it's not it's still changing here. We're looking for this to stop pinging Here this is starting to look better because we have even more liquidity up here This thing is still pinging though. There we go now. It's now it's starting to Ah, it's pretty close. It's right on the on the verge of pinging All right, so it kind of keeps us away from it Now we're looking for exhaustion on the buy side here sellers to come in And then move this back down into these lower levels here Okay, we didn't really get exhaustion here. So I don't like it This is not aligned with all the things we're looking for Okay, if we had no buyers up here, it would be better Yeah, it's still pinging now I know in discord. You can't hear it. Um, which is kind of a pity But the obs software we're using that you can hear it over in In youtube, which is great Bill the difference between book map and platform and thinkorswim platform The it's it's a lot of these add-ons in here Like you just can't get them over there. There's you know, I'll basically the um What we were talking about earlier And humphrey the good morning jack The I I still need to reach out to you jack. I'm sorry. I didn't have a chance yesterday. I will though today And yeah, please send me your email as well All right, so The uh Oh god was oh, yeah, we're talking about thinkorswim. All right. So humphrey. Um, you can use that version If you like as well right, so Just note that this is where you're not going to get rhythmic data And you don't get rhythmic data in here You won't be able to expand into market buy order data or you you might I think they offer full depth. Yeah The thinkorswim will offer full depth though Which is really important Okay, so that would be the cheapest route to go of all So you can do that Okay, now if you want uh to experiment and and See if some of these other things give you value like some of the add-ons that we create in here We're always developing Then you will need to go with the book map uh desktop version Okay, that's the big difference between The thinkorswim and the uh desktop version here a book map There's a lot of functionality that's still not on on par even in the in the core version Uh with thinkorswim All right, so those are the big differences so I hope that answers your question uh bill Uh, and uh, let's see Uli Okay. Yeah, you want to look at higher timeframes. Yeah Okay, well, I I have as much data in here from 4 a.m. Today All right, but let's take a let's let's just answer the question by looking at what we see in here right now in book map Uh, and then what we see in the higher time frame. So we're going to look at a higher time frame here Okay, we'll look at the candlesticks. Well, this will will be kind of a proxy All right, because I don't have a whole lot of data in here uh in uh in book map Okay, you can get more data in here, but I'll tell you that Um, it gets quite heavy and it's it's really not uh designed Right now at least for looking at weeks of data in there So we can look at a higher time frame candlestick chart here. We have a daily on the left An hourly in the center and a 15 minute on the right Okay, well, what's a higher time frame in here telling us? Well, let's look at the daily Well, I see a lot of selling up in here Okay, I see wicks Okay, now it's actually still quite bullish here to be honest Uh, not quite bullish. It's a pullback And we may see it fail here Uh, and then it's got to break this range though And what I mean by a range in here looking at the higher time frame um is Hold on Is see this big range here? Okay, it's still just bouncing around in there Okay, where are the sellers? Look at the wicks. Where are the buyers? Look at the wicks Where is price? It's right in the middle Okay, so we don't have too much clarity on the uh on the on the daily we're You know just looking at the It right in the middle here, right? We know there's buyers and sellers on each side and prices really smack dab in the middle there What about the hourly? Well, this looks pretty good here. We can go through the same analysis. Look at this Okay consolidation. Look at the breakout Look at the pullback Okay, so this is a bullish pullback even Okay, we'd look for a pullback to where it broke from here Hey, it didn't it it actually pulled back, uh a bit higher here and and then we found buyers Hey, we see wicks. We see buyers Where are the sellers? They're up here Okay, so where's price right now is coming back up and retesting this area here Now, this is not a bad area to retest Okay, we might have an opportunity here Why because this is where it the sellers broke down below these buyers in here So there's kind of a range in here, right? And we're retesting that right now Hey, so we'd look for maybe sellers in here Maybe they can come in and come back down and test like uh down here or down here Okay, that's one scenario to look at Let's look at the 15 minute chart now. This is again. This is cpi data in here and look at how volatile this is But we're still going through the process. We're finding buyers. We're finding sellers Okay, now if we see exhaustion up here, maybe it's back to point of control Maybe this was a mean reversion trade back down in here right back into the point of control Okay, within this whole range in here Maybe this is the high the high volume node the most traded level up here Now did price come up here and do we see a lot of buyers or does it exhaust? Okay, let's look at book map Okay, now if you see something up here Uh, uli, well and and you see a nice event in here. Maybe you want to take a swing trade and you're looking for lower lows Understood Okay, and where might you take some profit? Well, you can take it some down here for the day or maybe you want to hold for a swing trade down into here Okay, that would be 4100 the figures right here. You can see it says 4100 Okay, and that's where it broke out from It can't be can't be much clearer than that. Look at the breakout from 4100 So look for a retest if you see selling pressure come in All right now you're gonna have to kind of Look for another event down here It's up to you. I mean you can hold it for your swing trade. You have to you know, have your own kind of trading understanding or your own Trading strategy For your swing trades Okay, are you do you not want to take some off here and just move your stop to break even at that point? Okay, great Do you want to take some off here? I would on my swing trade. I'll tell you that But then maybe you want to hold for maybe it comes back down into here these lows Okay, and maybe it takes several days Maybe it takes a day We don't know All right, but anyway, uh, that's uh a few ways of looking at it here Another another way Here, let's just get rid of all that Um, and you you are looking for this retest back here in failure and then sellers to come in Maybe you maybe your swing trades just down here to take some off Okay, so that would be around 40 Uh 75. Well, let's look at here 40 75 is this this swing on the hourly down here. Okay, that's 140 point move All right In the s and p Okay, well, what if what if maybe you were looking for on the daily maybe it come down into into here What is that price range? Let's let's see here Oh, it's still 47 40 60. All right So that's a way to look at it. Um one way to look at it uli uh on higher time frames now. Let's look at book map I mean we're looking at the volatility in here But what if that is the case then we're looking for exhaustion up here Uh, and is this a high volume note actually a high volume note for today is down here This was not kind of Reversion trade. Look at this profile though. It's not telling us much There's volume all over the place Hey, look at the price action. It's all over the place too Okay, really big swings here All right, so your mean reversion trade would actually be exhaustion up here and then and a move back down to 41 20 41 25 all right so Uli, I hope that answers some questions for you And let's get back to youtube looks like Uh, we've got some help here from yolkham, uh, and uh Which book map add on you guys find most helpful in trading stops in icebergs. Excellent Um Where did I leave off on the questions? Like a rubber band at yep Yep, peter there you go Yeah, this is a great way to use this tool. I I feel Uh, that's what I've been finding at least playing around with it so far. Uh, this price change, uh Not bad, huh? I mean, uh, in fact like, um, you know, maybe uh, look at at as well Uh, and then look for this kind of price change to kind of maybe match with it but Basically, you know, you're looking for those extended moves And uh, you can you can read the price change if it's momentum here and when it starts to exhaust Maybe in order flow. This is your rubber band kind of reversion trade Okay, Uli, let's see if we get our sellers down here at at 41 20 30 And then, uh, let's see if we can get the break back down to 25 and then continuation down to the lows And I want to hop back over. I know I'm all over the place here today guys. It's just too much coffee. Um, but Uh, let's take a look at our crude Okay Where did crude come to it's it came back a snap back to To our 79 level again. Okay, 79 50. Nope. Didn't come close to it Okay, that was earlier In the session And we were looking for that sell-off and crude Yeah, we got it Yep, spot gamma stuff could work well with this as well. Peter. Yep Uh, if you guys, um Uh, the with about the spot gamma stuff, um Come to the webinar with uh, dug uh, dug plus today at uh, 1 30 p.m. East coast time Uh and come to it's it's here in discord as well as over in YouTube Okay, he's going to go through spot gamma stuff and options and he has an excellent strategy Yeah, stan. There's always a seller for buyer here in the in um in the markets. Absolutely That's why we want to understand the momentum in here. Uh, I think this is going to be This will start answering your questions. Um So it's it's really about are there more buyers than sellers though? I I'm sorry Let's look at it. It's this kind of like aggressive buying in here right That what's happening in here like in a strong move like this here Is your in right now as well? Okay, so I look forward to trade back up to meet these sell these sellers up here That's what you'd be looking for Okay, because that's where the most of the sellers are So what this is this is um exactly why stan we have our book map education Uh and understand these markets.  We have an educational course down here bonus materials book map educational course Click on the full playlist here And you'll see four videos in here part one of the educational course. Let's watch a bit of a skew Okay, and it's this information here that you want to understand. This is how the markets work. This is the market mechanics Okay, that makes the market move. Yes. There's buyer. There's a buyer for every seller Okay, but let's just put it this way here. There's there's a couple things to look at in this image here um Right right here. We see this is the current price here. There's 15 contracts. This is your order book over here Basically, okay, this is your best offer best bid and these are these are Transactions on the best bid and offer And go through this and understand that if there are more sellers in here And they trade into all of these buyers in here at 15 Okay, so my question stan is is What happens then or anybody? What happens if 16? Uh market sell orders come in here. What what happens here to current price? Price goes down a tick exactly brother comatite.  Um And uh, yeah, it's it's It takes all of this liquidity here And it finds the next buyer down here That's it. That's that's what makes the market move Now there's something more in this image here Uh, that that is is being explained here Um, and maybe I have to I don't know if this is going to work or not You're gonna have to go you're gonna have to go through. Okay. Let's go through the example. Yeah, you're gonna have to you're gonna have to go through it. Um Uh Yeah, I'll put this I'll put this um into the chat actually from this point on I think this will be helpful for you. All right, so I'm gonna put this into youtube and into discord All right, uh And uh and watch watch this you might have to go back a little bit but watch this Okay, not only it's not only about the aggressors Okay, the book is skewed here all of a sudden there is like you will I think the example here shows that You know, there's a lot more um supply here, uh On the offer and due to that supply in here the market starts to sell off Technically this cannot move the market Okay, but this is like a spoof in essence But it's just showing more supply and and if there's not enough demand And we get sellers coming in here. They're gonna trade through and we're gonna trade lower All right, technically like I said, this cannot move the market, but it surely can affect the market Uh, and that's what uh We want to get insight from All right, so I hope that answers your question Uh, and uh, yeah watch I would um suggest watching that That video, okay that uh Uh market mechanics course there at least part one Okay, that should answer the question very well for you Once you have an understanding of how how markets work like this Um, it frees you up to understand any trading style really Let's just throw The candlesticks on top here. Hey, let's look at candlestick patterns here. Perfect. I think this is a one minute candlestick chart Okay, so here look at this. Do we see sellers below? Yep. I'm seeing them, right? This is a blow-off top then okay looking for sellers to try to trade back down But only to about here Okay, because this is where we actually Let's see. We're actually getting a pull back here. Um Yeah, this is where you be really careful with your candlestick patterns. Okay This is where you're looking for sellers, but look they traded into uh my bad guys They traded into this demand in here Right, we want to see them pull and we want to see more sellers come in Okay, so this is a false breakdown here in your candlestick. This is where book map can help you Because because you see the demand come in here Uh in the order book. Okay now we traded back up here again and and it we're not finding it Now are they are they here in the book now? No Okay, all right, so we're getting a bit of a bump I'm looking for a retest back down here at 33 and a half And I'm looking for sellers to hit it back down into 32 or 31 Okay, so Here's our wick up here. Okay is a wick on both sides here Right, and then now now we have a kind of wick on both sides here as well Okay, but what we're looking for in this scenario is not buyers up here We're looking for sellers here and then the move lower Okay, and this you wouldn't be in it right now. You wouldn't you wouldn't be in sell side here But that would be the scenario now There's some exhaustion Looking for our sellers and look for the seller should trade it just down to here at 34 Okay, well it made it down to 34 and a quarter Okay, there are more sellers here. Come on sellers should be able to hit into that and we should get the move down to 32 maybe here Let's see Okay, now there there there take some profit Why this is a range. This is the bottom of the range. You just traded it from up in here on down to here Okay, is a range bound trade in your candlesticks get out Or take some profit stop at break even get stopped out at break even you gave it a shot to run Okay, does that make sense too? I mean we're going over all sorts of things in here today A lot of different trading styles correlations ATR extended ranges a volume profile looking at Momentum As well candlestick patterns Got another poll in here. Okay, which platform do you guys use on higher timeframes? Or let's see not higher timeframes Alongside book map. Yeah PSC Tom Tom B is using his higher time frame Software he's using irt Hey, and then he's looking at book map because he's a profile trader and irt is excellent for that Yeah Tom B is just he's awesome And then noa dug really presents a master class and options. Absolutely Absolutely guys the quality of traders that we have in here are amazing Tom B starts in five minutes Jump over there Okay, stan. Yep. Yep. Glad I answered your question. Happy to help out here Um Options transactions. No, uh dale like yeah, we've been kind of playing around with that a little bit I actually have seen other users input options into into book map It was kind of hard to read because you're talking like Only one strike price and you know the option volume is pretty thin So I would just recommend going with the the underline and look at the order flow Uh, and then looking at your your options option chains Yeah, stan.  Um, I'm not much of a Profile trader. I like profile. Um, but um, um I I would I really like in in uh in book map is the Showing the vertical in here because the profiles Like you know, I just think that this is all mashed together here and it's just showing an aggregate view No different than showing an aggregate view in a candle the candle showing it vertically the profile is showing it horizontally I want to see the relationship between buyers coming in like this And sellers coming in right back down into these areas here. Look at this Here's your sell-off. Okay. Now, but this is pretty strong move here Okay, and we're still in momentum here. Look at this thing ping. So we're looking for maybe 41 20 Okay, now now it's starting to exhaust out a little bit All right. Well, there we go. Let's look for a pull back to about here Okay, maybe 28 or maybe 30 Okay, now we're looking for exhaustion here. We're not getting it. We're not getting it So it's still it's still got some momentum to it Okay, that was for the poll. All right Got you Stan Jtt definitely comes the options channel. Yeah, it's really good stuff and then listen, you know Tom Tom B and we got a premiere Volume profile trader It starts in like, you know, two minutes three minutes. Okay, so I've got to end this webinar In fact guys, if you like this this video, please hit the like button This is really what helps us continue on with this kind of education We're answering your questions about order flow and how to integrate it within multiple ways of trading here and You know, once you start to understand the order flow and how these markets work the market mechanics in here That's where you're going to really start to understand things like What's the volume behind this candle right in here? Okay, what about this wick? Where's the volume? Well, there's still it's still Transacted down here. I don't like that. Right now if we get sellers here look for them to come right down to 20 Okay, now what if we get though exhaustion here? What if we don't see sellers here? Okay, what if we see a bunch of a buying like Maybe a little bit higher here Okay, well then that's our double bottom pattern here Okay, well we saw sellers here instead, you know, we never really saw much buying So there's our move Okay, I know that's that's a bit of hindsight in there, but you guys get the idea and now looking for again exhaustion in here on with Looking for let's go through it here and then we'll got to end the webinar We got demand here Getting filled on the bid on the bid again We've got the price change still showing here What we're looking for buyers now and we're looking for this to start to stop pinging And maybe start to change a bit and then we'll be looking for a pullback right to here maybe 22 And maybe higher maybe up here 25 All right guys. Yeah hit the like button. I gotta go. Thanks for coming everybody. Tom B is next Go and enjoy and then options with Doug right after that And then the algo boys are right after that. Okay. They're over in discord at the In the algo boys room there. Thanks for coming everybody. We'll catch up tomorrow with Jay trader


What interested me about it was the opportunity, Valerie and I applied to work together to bring a project back to our school so that was a big motivating factor. We both work on a leadership team at our school and have I guess a voice in that way in helping to bring initiatives into the building and so civics as a history teacher was really important to me as something to be focusing on and so the two of us working together that was I think our big motivating factor. We also have another program that's rolling out or beginning to roll out this fall. We want to embed within this program so Catherine and I have started talking about what can we do to embed this piece into this new program that's in the block process right now. I think civics is such an important piece of teaching social studies but also teaching young people how to become strong citizens and I think there's a lot of ways that civics education can be disseminated through multiple different disciplines and I think I just felt like it was really interesting to be a part of that and maybe bringing that back to my school and help spreading civics education as a piece that everybody can dive into.


Strickland Nation mourns the death of Franklin Delano Roosevelt, President of the United States. Inside in the Historic Cabinet Room, Vice President Harry S. Truman takes the oath of office as 32nd President, administered by Chief Justice Harlan Fiskstohl. Mrs. Truman is at his side. President Truman asks the full Roosevelt Cabinet to remain in office, expressing his intention to carry on American policies, as formulated by the Roosevelt administration. Franklin Delano Roosevelt, who became one of the greatest presidents of the United States, a friendly, quick-smiling man who loved his neighbors and his family. This was a vigorous, dynamic man who lived the strenuous life to the hilt, despite the tragic crippling paralysis, which almost ended his career at the age of 39. Much of his time was spent with his family. A nation and a world plunged into lasting sorrow by Franklin D. Roosevelt's death offers deepest condolence, first to the Roosevelt family. Franklin Roosevelt, born to prosperity and comfort, but who dedicated all of his adult years to the service of his fellow men, as Assistant Secretary of the Navy in the First World War, as Candidate for Vice President in 1920, and then as Governor of the State of New York for two terms. Achieving great national prominence, Franklin Roosevelt was nominated by the Democratic Convention of 1932 as Candidate for President and was elected by a large majority. Going to office in a dark hour, economic depression had gripped the world, affecting the lives of millions. We have nothing to fear, but fear itself, Mr. Roosevelt proclaimed in his famous first inaugural. And through the years that followed, he attacked domestic issues with tremendous vigor to bring about a peaceful revolution in American government and social concepts. Despite storms of controversy, most of his administration's reforms became a permanent part of American life. And Roosevelt became a mighty name in a world that went to war. Meeting with Winston Churchill off Newfoundland in August 1941, the President aligned the power and prestige of the United States on the side of the Democratic Nations, fighting a vicious combination of fascist power. Together, Roosevelt and Churchill issued a statement that came to be known as the Atlantic Charter, proclaiming to the world those guiding principles of freedom on which they were firmly united. As he had approached the American crisis directly and dramatically, so President Roosevelt attacked the even graver problems of foreign affairs and the war. December 8, 1941, as the nation rose in fury and shock against the Japanese attack on Pearl Harbor, Roosevelt asked Congress to declare war on Japan. And on December 11th, on her German and Italian allies. Following the North Africa landings, Roosevelt as commander-in-chief journeyed to Casablanca in January 43. Here he saw for himself the first veteran units of the American Expeditionary Force that was to grow into millions before Nazi Germany was torn wide open and virtually defeated in the last week before his tragic death. Here, too, with Churchill and the chiefs of staff, he laid early plans for that victory and for Pacific invasions. President met with Chiang Kai-shek. The vast problems of the war against Japan were discussed and effective action charted. President Roosevelt, Winston Churchill and Joseph Stalin, in an atmosphere of frankness and cordiality, outlined the steps to victory over Germany. Roosevelt's personal prestige, his skilled words of counsel, were invaluable to the success of the historic conference. The American people endorsed his administration's war and peace policies by electing him for a fourth term. Mr. Roosevelt requested simple ceremonies on the White House porch for his inaugural with Vice President Truman. Earlier, he had stated that his almost overpowering desire was to return to his home and family. Arriving at a place called Yalta in the Crimea, President Roosevelt met again with Stalin and Churchill. The war was going very well. With the continuing firm support of the American people and their allies, Mr. Roosevelt believed that final victory could bring a realistic and enduring peace. In his last public appearance, reporting on Yalta to Congress and the nation, he expressed that belief simply. And these, perhaps of all, are the words that Franklin Delano Roosevelt might have wanted us to remember. As the beginnings of a permanent structure of peace, from which we can begin to build under God that better world in which our children and grandchildren, yours and mine, the children and grandchildren of the whole world. Must live and can live.


From Orlando, Florida, it's theCUBE. Covering ServiceNow Knowledge 17. Brought to you by ServiceNow. Welcome back to ServiceNow Knowledge 17, everybody. This is theCUBE, the leader in live tech coverage. My name is Dave Vellante, and I'm here with my co-host, Jeff Frick. Dan Rogers is here, the CMO of ServiceNow. Dan, welcome to theCUBE. Thank you, great to be here with you both. Yeah, it's an awesome show. We were just talking about the numbers. Well, let's run it down. Give us the top line. Yeah, so we'll have about 15,000 attendees with us here, and of course a lot more on the live stream. And that's customers, prospects, that's new customers, that's prospects, that's existing customers. Some of our customers have been here with us 10, 11 years. So, you know, truly a show for all of our customers. You know what struck me is when John Donahoe asked first-timers like himself, it was impressive how many hands went up. I was surprised, actually. Did it surprise you?  But no, it didn't surprise me, and of course we've had such phenomenal growth, that's going to be the case. When you grow 39, 40% year on year, every two years you have as many new customers as you had existing customers. So, not only that, you know, we broadened our aperture in the last 12 months from just IT to customer service, security, HR, and more generally, business applications. That attracts a net new set of audiences. So, we were kind of hoping for that, really. You know what else is interesting? I love sharing cabs with the practitioners so I can pick their brains, and I think this week I've shared a cab with a hardcore ITSM guy, an HR person, a CIO, and some other person in the line of business that I'm not even really sure what the role was, but it was, you know, very clearly not IT.  So talk about that and how you're programming to those multiple channels. Yeah, so, you know, in John's keynote, he really talked about our heritage, that we started in ITSM. And we've got to keep to our heritage, so we're keeping on doing a lot of innovation around ITSM. But then more broadly in IT, we've done a lot of transformation around operations management, around business management, so truly end-to-end IT transformation. And then we said, this service management thing, this cutting across the enterprise to drive work, that's applicable to lots of other departments. So you saw that for HI, you saw that for security, you saw that for customer service. Those things got launched last year. This year was really the year when we were going to come out big without message around that. So in terms of how the conference is organized, it's pretty simple. You know, when I first started here, 10 months ago as the CMO, I met with a bunch of customers, and I said, hey, what does marketing need to do? And they said, you've got lots of products now. Your pace of innovation is really fast. Help us make sense of that. What are your solutions? What are the conversations I should be having with you? And then we said, there are nine conversations, nine customer conversations, we've codified what those are. And then we said, why don't we use those nine customer conversations as the rails for all of our marketing? So earlier this year, we had a sales kickoff. Guess what? There were nine tracks, that knowledge, there were nine tracks. Our website has nine solutions. So those things become the rails upon which we're having those conversations. So how is knowledge organized? It's organized across those nine conversations, and you can easily select a track and just follow that journey. So we probably don't have time to go into all nine, but any stand out, any ones that really excite you? Well, of course, we've got our five cloud services. So there's a conversation there, many conversations around IT, around service management, around operations management, around being able to measure and optimize and improve. But then also our newer conversations. How do you deliver customer service at Lightspeed? How do you help employees have a great experience in HR? How do you resolve security issues at Lightspeed? And then how do you build business applications that have this contextual workflow that cut across? It's an interesting twist to go to your existing customers as marketing and say, what do you need from us? And for them to come back and say, help us buy more from you because you have so much stuff I don't understand. I usually think of marketing as much more kind of external focus. Give us the messaging that we can go out and get new customers. But that's a very different tact that really speaks to the flexibility of the platform as well as people's desire to do more with it. I think the other thing is really a cultural thing. Our product teams are very customer centric. They are led by our customers. You heard that kind of history from Fred Luddy. That's kind of how he started. We listen, we build, we learn. And that mentality happens in the product team. In the sales team, of course, they're very dialed into the customer. And so my thought is, that should really happen in the marketing team too. We shouldn't be driven by what the product team are developing. We should be driven by what are the conversations that our customers want to have with us. So us staying dialed into that is really important. Now there's nine conversations that I talked about. Every year they'll change it a little bit, what they want to talk to us about. But the idea that we're going to have rails upon which we run all the marketing, those rails are going to be decided by our customers. I think there's a big breakthrough in how to do B2B marketing. So talk about light speed. It's a good marketing term. What does it mean? Put some meat on the bone for us. Yeah, so in a way I think of it as it's a way of describing three different concepts. The first concept is you need to streamline and automate. And again, that's what our customers are saying that they want to do with their processes. The second is drive great end user and customer experiences. And you saw John kind of point out this idea that a lot of work today is trapped inside an organization, inside silos. Customer just doesn't care. They just want a great experience that cuts through that. And then the third thing is this idea of innovation. We're going to innovate so that you can stay ahead. Those three concepts come together to be work at light speed. A smarter, faster way to get work done. So that big epiphany was this idea that those are the three things customers are trying to do. We need to give that a label. And the label we know has got something to do with work and something to do with the way work's getting done across the enterprise. And that work is going to happen in a different way. It's going to be a combination of machines and people that are doing that work. So we kind of said, look, let's call that work at light speed. So I think it's a nice holder for us to make that description of those three things our customers are asking us to do. Yeah, so you really built it up from the ground up. It wasn't kind of a top down, hey, this would be a cool term. Let's try to force fit it into what we're doing. You started with what the customers are saying and then said, all right, how do we describe that? That's right. No customer is saying, light speed. Hey, light speed. So there's a little bit of marketing in there. The things that are underneath that as we unpack it is exactly what they're trying to do. Excellent. Tell us a little bit more about some of the events within the events at Knowledge. That's always been something that's fascinating to us. See how that's blossoming. Yeah, so would you believe this thing is 29 work streams and I had the good fortune of last week every one of those work streams turned green.  And so up until really last week, we were all crossing our fingers that those things would go green, exactly. I wish it all were automated, but unfortunately there's some real hard graph that goes on underneath. But a few of the highlights I'll maybe kind of point out. The first thing you'll see is that this year, of course we have more keynotes. So last year we just had, you know, three general session keynotes. So now underneath that we have topic keynotes. We have a topic keynote for IT. Because we just felt like we're doing so much innovation in IT. We need to tell that story. So on the main stage, Farrell's going to be going through all of those. We've got a bunch of innovations we're doing in security. So security has its own topic keynote. That's going to be a lot of fun. It's going to be a live talk show. They're going to do, I won't give too much away, but they're going to do a little bit of a bake-off. The give-a-plug. Yeah, they're going to do a little bit of a, I don't remember the time, they're going to do a bake-off of the old way of resolving security incidents versus the service now where. And they'll do a little bit of a timed competition between the two. It'll be fun. I'll give you a little clue. One of the people might not be finished by the time the conference finishes. That's all I'm going to say. And then, you know, we have a customer service keynote. Again, actually that just happened this morning and we made a big announcement around communities there. And we have an HR keynote. And then, of course, day three is still our celebration of developers. We've still got Create Economy, 5,000 developers here. And in fact, the labs are packed upstairs of people that are really, you know, building code and building applications real-time. So lots of things going on from the keynote perspective, which is really around what is our story? How does this all come together? And then, of course, we've got the CIO Decisions program where we invite 100, 120 leading CIOs from around the world. You know, they have their own conference within their conference. And they're spending a lot more time on full leadership. Where does this thing end? This kind of interaction between machines and humans. What does that world look like? We talk about this idea of the role of IT changing. You kind of heard that in the keynote today, that IT knows the most about business process transformation, it turns out. IT knows the most about service delivery. So it's IT that needs to kind of step into the HR world, into the customer service world, and make sure they're delivering those great transformative experiences. I spent time with some customers at dinner last night at the CIO Decisions event. And I asked them to describe their role. And three of the four people basically said, we're actually chief transformation officers. And in fact, two of them had that in their title. And this is the idea that they'd started their lives in IT. But increasingly, they were driving these service projects across the organization. So I think that is, if anything, that's the big epiphany for us this year, is this idea of transformation and that IT needs to have a different role in that than they've had before. No longer just about infrastructure management, but really around that end-to-end business transformation. So as chief transformation officers, are they reporting kind of back up through the CIO within the house that they probably were originally? Or are they now jumping into the CIO? So I had CIOs reporting into them. It's really fascinating, you know. Oh, but. Yeah. And you know, sometimes this, you saw Scott today, Scott Mason from Novartis.  And he's really parallel to the CIO. So lots of different ways that we're seeing this play out. You know, when Jeff and I did our first knowledge, I remember the close and we were talking about one of the things to watch, many things, but one was the ecosystem.  You do today and the ecosystem is just exploded. There are some epic ecosystem examples in our industry, obviously Microsoft, I think VMware, I love the stat VMware gets for every dollar spent on a VMware license, 15 at the peak anyway, is spent in the ecosystem. Those are the kinds of things that we look for. And it appears that you aspire to build similar epic ecosystem. I wonder if you could affirm that and talk about how you're going to do it. Well, you know, I don't know if the viewers can see at home, but the backdrop here is the partner expo. At the partner expo, we have about 160 partners on demonstration today. And you know, really people were clawing to be in that space because they know this is a community that's driving transformation and they want to be part of that. So I'd say we have all kind of partners here. You know, we have systems integrators, you see that in some of our diamond and platinum sponsors, but ISVs are the building applications on the platform. As I say, day three is going to be a lot more about people that are building great applications, but there's really no end to these workflow driven applications that people can build. It's about creating those great experiences. So yeah, the core of what we've done and you probably saw what I call a family portrait today. Family portrait basically says at the middle layer of all of this is the now platform. The way that we've architected it, I don't know if you're having CJ on here later, way we've architected ourselves is our cloud services use that common platform for IT, for customer service, for HR, but anyone that's building applications can also take advantage of all of those platform elements. We announced intelligent automation today. That's in the now platform. That means anyone that's building applications can take advantage of it. Anyone could take advantage of the services for requesters, for providers, for the service owners as they build business applications. So we've really architected with that in mind, that idea that there are going to be many different ways to express what you're trying to do, some of which will build cloud services around, many of which our partners will build on top. So Dan, I want to shift gears a little bit. You've been in the industry for a long time. You were for a lot of leading companies. What did you see 11 months ago and probably a little bit more that brought you here? Because you've worked for some successful cloud companies. A lot of people can look up your LinkedIn. What did you see that brought you here? Oh, obviously a couple of things. The phenomenal growth is just, you know, that's an obvious one, right? This is a rocket ship and being part of a rocket ship is a fun place to be for your career because you just don't know where it's going to go. But, you know, there's going to be more and more opportunities. So that's one, but specific to service now, this customer mentality, this customer mindset was really the secret source.  My former employee, employer, was a customer. And I said, you know, of all the software products that you guys are using, which one is growing the fastest and why do you like it the most? And they said service now. And the reason they said service now is because they love the engagement with the sales team. But also they could see the extensibility of a platform. And they realized it was going to be in the core of the infrastructure. There'll probably be is this kind of all shakes out in the next, you know, 10 years, five or six enjoying technology companies, technology platforms. And my bet is that service now is going to be one of them. And when you talk to customers that mean our retention rates are, you know, 98, 99% because we're delivering a lot of value. That's something very special there. And we take that seriously. We don't take that for granted. You heard John start out by saying, we're going to give us the feedback and we're going to improve it. He loves getting the feedback. We love getting the feedback. That is a part of our culture. So I think that's part of the magic. That's something I enjoy, that customer centricity. It changes the way you do marketing. It keeps it very fresh. It's nothing, nothing can happen in an ivory tower. You're constantly out, outward facing, outward connecting. I want to talk about that a little bit. Specifically the role of the CMO. Personally, I find marketing very difficult. I don't have the marketing gene. So I think your role is quite challenging, especially given what we talked about as the different personas that you have to target.  You're starting to act more like a billion dollar company.  And then you have this developer ecosystem as well. You mentioned CreatorCon. So how do you think about, from a marketing standpoint, addressing all those different personalities? First of all, I do think you guys do a great job of marketing yourself. So I don't know. I wouldn't say this. I wouldn't say this. I'm sure on that one. Yeah, it's just content. The queue precedes itself. Like you, we focus on our guests. It's a very similar type of story. That's how you build your brand. It's interesting, the quality of your questions. I can't guarantee the quality of the response. So anyway, you guys do a great job with that. Now I think it's this idea that I'd say it's all about getting the aperture right. So two years ago, three years ago, the aperture for us was really around IT and IT service management. It was very important that we showed the roadmap around service management and where we were going. As we broaden the aperture to include those other cloud services, you have to do so in a way that stays true to your core. It's no surprise that we're going to spend a lot of time on the IT keynote talking about the innovation that we're doing there. That's a big part of our show. Most of the attendees of this show are in IT and they're in service management. And staying true to that and what we're doing there we're never going to lose that kind of backbone of our relationship with those customers. But then we need to have a more expansive way of describing ourselves so that when you look at our website, now, yes, IT's in the center. We have a new kind of cloud image that shows all these five cloud services. This work at Lightspeed idea, it kind of transcends work as it's getting done across the enterprise. So I think it's being alive to the idea of staying true to those bits, allowing ourselves to expand, and then allowing that, maybe that kind of far right of that to extend even further with the possibility of all kind of great business applications, all kind of great ecosystem partners, some of the partners in the App Store, just absolutely incredible things that they're building that we can't possibly imagine or try and constrain. So I'd say that's kind of part of the, you know, it's maybe part of the mission for marketing. The other thing I wanted to ask you is about this gauntlet of four billion. In fact, John Donahoe actually at the financial analyst meeting yesterday, even throughout, hey, you know, we can, we aspire to even greater, I think throughout 10 billion. Why not? Why not? Why not think big, you've got the platform, that certainly the TAM is there to support it. How do you get there? Yeah, it's funny, someone actually, I can't remember who it was, I was meeting yesterday, said to me, the way that they think about it, it's not TAM, but TAM, Total Addressable Payne. And you know, it's really interesting because you've got these specifically defined areas that maybe analysts are looking at, and you've got this other thing, which is called service management, which cuts across all of those other pre-described things. And so that doesn't have a TAM, because it's not a, it's a pain, it's absolutely the biggest pain that our customers have, but no one's put a number on that thing. They'll find it by emails, maybe. Right, exactly, right, the pain, everyone knows the pain, everyone knows when they see this back and forward of stuff trapped in emails, stuff trapped in phone calls, stuff trapped in messengers, that back and forward on any process that really deserves to be streamlined, simplified, automated to deliver great experiences. Everyone knows the pain. I don't think anyone's sized that thing up, and couldn't possibly, because those are all in the future. This is all going to, this is going to be a new market space. So I think that's probably an interesting answer to your question is this idea that as we move towards that, those kind of lofty numbers, we're somewhat, we're going to be recategorizing what needs to happen inside an enterprise. And maybe that traditional view of how an enterprise works is somewhat, you know, antiquated and broken today. You know, it relates to this question. Jeff and I, when we first heard about ServiceNow, when we were a small company, we were like, oh my God, I want this. And there's always talk about how small companies can now access the cloud and they get access to the same tooling as large companies. And I read an article the other day where that is coming to the question that the rich are getting richer, the large companies are driving productivity faster. And to the extent that they adopt ServiceNow, it seems like they'll have an advantage over small companies. I guess two part question. One is, do you buy that? And two, is there ever going to be a day where little guys like us can get ServiceNow? I mean, I'd say part of the things we've articulated to the financial analysts is decided that around 50% of our 2020 number is going to come from large enterprise. And 50% is going to come from commercial smaller companies. So that's still going to be our bread and butter. And the reason that's our bread and butter is that's who's kind of leading us on our development. You remember 2004, the stories of Fred when he was found in the company. There were a couple of marquee customers. He's actually on vacation with them now. And this is absolutely no joke. He goes on vacation with our early customers because they were such a tight family. And they led him to where the company goes. And we've kept that family relationship with some of our largest enterprise customers. And they're going to pull us and they're going to lead us. And that will extend those advantages and benefits to extend to commercial. So we haven't codified a specific SMB strategy, but I'd say that partnership with our large companies is how we're innovating on their behalf. Well, Dan, thanks so much for taking some time out and coming on theCUBE, really appreciate it. Thank you, really enjoyed the time. Excellent, congratulations to all the success and looking for more. I can see you. All right, keep it right there. We'll be back with our next guest. Right after this, we're live from Knowledge 17. We'll be right back.


let's start recording. Okay. Take two. What's up guys? As fan here, I'm doing a video. I'm here in STV in a little bit higher level area, a little bit north of Grubash Arena. And I'm running around with a fishing pole. As you can see, I'm running around with a big iron fishing pole. And the reason why I'm running around with a fishing pole is because it seems like somebody over at the classic law subreddit. This was this was Redwark.  And he was swinging his big iron fishing pole, he was swinging his fishing pole on higher level mobs. And he found out that it was actually factoring in his fishing skill. Instead of his weapon skill, right? Because fishing poles don't have they're they're not really a weapon type, right? It is a weapon type. But the weapon type, I guess, uses fishing instead of like two handed maces or something like that, for example. So it's like, okay, cool, who cares? What does this mean? Well, what this means is that you can attack higher level mobs, and it takes your weapon skill into account for that level. So at level 30, where we're capped out in the beta, we have 150 weapons skill, 155 for two handed maces, if you're human, right, two and maces and swords, you have five bonus. So two handed and one handed actually, but yeah, you guys know what I'm talking about. So yeah, that's what that's what's going on here. And if you guys saw, as when Gold and I did a SM armory, we've done an SM cathedral with five level thirties. And that went very well. But I did like no damage. So I basically like relegated myself into more of a support role, auto attacking basically being a buff bot and off healing and basically being kind of like land hands in the clutch bop or something like that to kind of be the support role in the group. What we've been thinking about doing is I was like, okay, let's actually like test this out and see if this works. So I've been spending the last couple of days leveling up my fishing and I've got it to 175 at this point, my pole has plus 20 and then I can also put a bobble on it to give it plus 75, right, or even I can use the Aqua dynamic, whatever meme for a bonus 100 skill if I want to. Effectively, this puts my skill at well over the level of mobs that we're fighting. What does this mean? This means that if this works properly, if this works properly, then I'll be able to DPS and actually like attack the mob and do a little bit more decent damage if we try to attempt a razor fend downs or an older man, which is kind of what we have on the table right now. That's kind of what we're looking at doing. Hopefully to be able to do RFD or older man with all level 30s, which is going to be insanely difficult. I don't even know if we're going to be able to pull it off, but we would like to attempt it, right? So we're looking at like min max every little thing that we possibly can and it seems as if this is actually going to work. So for example, I'm going to go in with my rock pulverizer right now, two-handed maces 155. My rock pulverizer does more weapon more more character screen info screen weapon damage, right? Top end weapon damage is 232. For example, if I go when I fight this level 38 strangle, thorn, Tigris, I blessing him might Perry. Nice. I'm not really going to do very much damage, seven physical damage, six physical damage, right? This does, I mean, 249 with might on, right? It should be way higher. But if I switch to the fishing pole, okay, I'm going to go, I'm going to judge the light on this for a little bit bonus damage. Perry, Perry, nice. It's really good. Can I stun this guy? 77, 77 with the first wing 81, right? So I'm actually doing way more damage with the fishing pole that I am with the rock pulverizer with my, with my actual two-handed mace. So, okay. Interesting. That's awesome, right? Now here's the thing specifically to Paladins, why this makes it really good. The reason why this is so good specifically for Paladins is because fishing poles, they don't let you use attacks if I, if I'm correct, they don't let you use actual attacks like you can't use a, not that you have it at this level, but I'm going to die, frick. Okay. Not that you have it at this level, but if you have like a mortal strike or something like that, you can't use a fishing pole for any like instant attack or any sort of strike like that. Now, because Paladins don't have any strikes and all their damage is based off of procs and whatnot off of their auto attacking, their entire class is based around the auto attacks. It doesn't actually make a difference for me. So now I'm doing way more damage than I should be doing against the mob of this level because I'm carrying around a weapon that does over a hundred less damage. I mean, about a hundred less damage, I should say, if I put Mike back on myself. It does about a hundred less damage to my two-handed weapon. And here I am soloing like a level 38 mob at level 30 as a Paladin, which is kind of crazy. If I like to judge light and use light, the reason for this is, you know, I can maybe use crusader and get more DPS out of it. I don't like crusader because he still parries a lot. So if he parries, he gets parry hasted and does more damage against me. It's so high level.  So yeah, pretty cool. Something pretty interesting to find out. I just wanted to record this real quick during my stream because I've been spending like hours and hours every day fishing. But yeah, I'm going to throw this up on YouTube. So if you guys want to check out my streams, twitch.tv slash SvanTV, twitter.com slash SvanTV, Instagram, SvanTV, Discord, Gigi get involved in the community, Discord, SvanTV, everything is SvanTV. So guys, if you like this kind of content, if you want to see more classic WoW content, make sure you sub to my YouTube channel, like the video, leave a comment, all that stuff actually does help me out. Yeah, even though it's like a total meme, it actually does help me out a lot. So guys, thank you so much and I'll see you guys later.