I promised that I would not, even though we got started late, there's a lot to do by the end of the day. So I promised to end this on the accepted time, which means I'd really like, we've got 11 minutes, that's all, but I would like to take some questions, please, address them to whomever you like, because I would like to give the panel at least a couple minutes to respond. It's been a very rich conversation, but it's hard to draw a theme. So Igor, please, can we perfect? And then after that, thank you. Thank you very much, Stephen. My question goes to Mr. Rabbenovich. We were made to believe that without Russian army, Assad is dead. No regime, no power, nothing. So what happens now when the Russians' hands are full in another war? And what happens on the Turkish-Iranian confrontation there and Kurdish question? Igor, to your right there. Thank you, Stephen. Thanks to the panelists for these wonderful presentations. I would like to have a very short comment on what's happening in the Middle East today. I see it as a very contrasted situation. On the one hand, you have the Abraham Accords that have triggered such a tremendous change in the area, and we're witnessing an unseen cooperation between Israel and the countries of the region. On the other hand, we have still questions that are unsettled. May I remind you that we have the Palestinian issue, the Lebanese issue, the Syrian issue, the Yemeni issue, the Iraqi issue that are just pending, if I might say. So my question would go to ask the honorable panelists here about one thing that is very much worrisome. As Mona has rightly pointed out too, we are witnessing the regionalization of Middle East, and the intervention of the superpower, or the so-called superpower, is no longer here. I mean, the fading presence of Russia, even of the United States, of course, the obsolete may be a role of Russia in the years to come. So what is very much worrisome is the fact that in this region, we have no regional institutions that may bring about a kind of settlement of all these conflicts. You have the European Union, you have the ASEAN, you have the NATO, but in this region, which power from your point of view is the one that might be able to bring about a change or a settlement in this region? Thank you so much. Another question I think from my Japanese colleague back there. Yes, thank you. Thank you very much. Hiro Akita from Tokyo. My question is about the Arab states' relation with Russia. I understand that the Arab states have been taking a balancing behavior between the West and Russia. But my question is, as Russian military situation gets more and more deteriorated in Ukraine, will it affect the Arab countries' distance with Russia? Yeah, that is my question. Thank you. Perfect. And last question, Jim Bitterman. Jim, stand up so they can find you. It's just a question for the panel in general. I mean, it seems to me there's an inherent contradiction. It's a great panel. It's a great discussion. But when you start off talking about hyperpragmatism and move on to polygamy, and then the desire for stability, those of us in the room of a certain age have sort of a fondness and nostalgia for NATO and for these institutions, these brands' institutions that come along. So how do you square that circle? How is it that you can have stability by making hyperpragmatic deals and having multiple lovers? Thank you. It's a very good question. So listen, I'm afraid we're not going to have tons of time. So I'm going to go back to the panel, ask each of you to respond as you like. For no more than two minutes, please. You've got the clock also. You can see it. So let's please keep to the time over to you. And apologies for not getting back to you sooner. Oh, that's all right. About Syria. Now, the situation in Syria, I think when and if the Russians sort of recede, it creates a new constellation. And that constellation could work to sort of put the pieces together because there are two things, Syria's territorial integrity and not having Iran in Syria. Those two things can actually align quite a few actors on the field. I think the US, I think Turkey, what remains of Russian presence, those can be aligned. And when I talked about Turkey not engaging in a war in Syria, what I meant is that Turkey will not be, it will not be sort of an outright war, but what is very clear and consistent and continues from the beginning is that Turkey insists on the security of its southern border. And so we have these sort of sporadic incursions to ensure that and what is pragmatic about Erdogan's president, Erdogan's approach is that he waits for the timing when the stars are aligned to find the point of least resistance. And I think we are very close to that point of least resistance because of the reasons I mentioned. That is one thing. I still have 45 seconds. And the second one is with the hyper-pragmatism, I think, yes, you're absolutely right. It is very difficult to hold it together. Now that we have sort of some room for maneuver because of the oil prices, because of Turkey, because of the Ukrainian situation, creating some room for Turkey, for a while this can work, but I think in the long run it cannot. And this is a phase, and we will go back to the first search for stability and that is why I think it is very critical that the Europeans don't feel that they're being left out of a fast bargain game. They should just sort of hold on to their guns. Their time will come. We should not lose credibility in the European ability for structures. Thank you. Thank you, member. That was good. Sorry, I mean, you speak. Yeah, why don't you borrow that? Perfect. Is it better? Yes. Fine. Answering an attempt to answer Joe Mayla's question, I wonder whether what remains of a regional institution, the only one that remains to some extent is the GCC. And I would like, of course, to return to Abdulaziz for more comments. Everybody considered that the GCC was dead and buried because of the Qatar blockade. This has ended for a number of reasons that many of you know about. And when she came to the region, he came to Saudi Arabia. All the regional powers or non-powers gathered to Saudi Arabia and seen from China, the place where everybody was summoned, quote, unquote, or whistled to come was the Arabian Peninsula. So to a large extent, the sort of the financial center of the region is more and more becoming its political center. And because particularly in a time when resources are scarce, where the price of commodities is growing, where hyperinflation is coming, the position of power of this part of the region is significantly increasing. So that would be my gut feeling. But I'd like to have the, not from the horse's mouth.   Mona, please. I also would like to answer Joe Myler's question. We do have institutions. One of them, which is the main one, which is the Arab League, is unfortunately impotent. And the only one we can look at is, again, the GCC, which we thought that it was the most resembling, let's say, to the European Union. So we do hope that they will continue to do so. But what I want to say is that the main thing that exists, and nobody spoke about it so much, is the need from people of the region to have religious institutions be changed, be more pragmatic, be more to have a dialogue that President Sisi had asked for four years ago, a reform of the religious dialogue. And this is not happening, unfortunately. And another thing is that the extremism, Islamist extremism, is very well entrenched in many of the societal institutions in Egypt in particular. Thank you. It's okay. To Igor's question, I think Turkey will, first of all, Turkey is practically annexed about 8% of Syria. It will continue to hold this territory. Let's bear in mind that Turkey is the one preventing Russia and Syria from conquering the Idlib, the province of Idlib, in which you still have 50,000 jihadis. Turkey doesn't want an attack on Idlib because it will send another million refugees into Turkish territory. So it will remain involved in a big way. As for the impact of a potential reduction of Russia's presence in Syria, there is a very close Iranian-Russian relationship now in Syria and in Ukraine, and the greater the decline of Russian presence and influence in Syria, the greater that of Iran. The difference is that Russia wants influence in Syria, and Iran wants to penetrate Syria to turn the country in a very deep and a very profound way. Briefly to Jim Biderman's question, I'm afraid I see more instability because there's another factor at work which is population explosion. 320 million people in the Arab world today, numbers are growing, mostly in the non-rich Arab countries, and this would create further instability in years to come. And they're very young. Maybe I don't need to. Okay. Is it okay like this? Let me answer by two things. I think in January 2021, when we had the GCC summit in Al-Ula, I think it was clearly stated that we resolved a lot of the dispute differences that have occurred between the Saudi Arabia, UAE, Bahrain and Qatar. I'm so happy as a Gulf citizen to see the relation is back to normal even better. The last week we've witnessed the visit of His Highness Sheikh Mohammed bin Zayed to Qatar. We have seen Prince Mohammed bin Salman, the crown prince being in Qatar for the World Cup, for the opening ceremony. So that also makes us feel what brings us together more than the different. Now, in terms of regional security, there are several initiatives which include the U.S. Mesa, which include the Russian. Mesa was rejected by the Iranian because they felt it was against them. The Russian was rejected by the American. The Russian initiative was rejected by the American. The Iranian was rejected by the region because the Iranian initiative, although it's based in non-intervention, non-aggression, but they want to, they don't want to ignore the past and just deal from today and on. They don't want to deal with Hezbollah, the interventionist in Syria. And by the way, in Syria, because of the Israeli military attack on the Iranian presence in Syria, that have reduced the Iranian capability since the beginning to almost 20% today. They don't talk about it the Israeli, neither the Iranian they talk about it, but it is reality on the ground. And the Russian are providing clear rules of engagement in terms of military action from the Israeli against the Iranian presence in Syria. Now, we understand from a national security point of view the Turkish interest in North Syria because in no way we will support a separatist group like the PKK because we have also a serious situation here in the region if we do so. But we hope that will end soon and the Turk will just try to finish it as fast as possible. On the other initiative also, we have the Chinese now coming up with the initiative. But still that Chinese initiative, we're not so sure that it works. So we have the American, the Russian, the Iranian, the Chinese and the European. But the European focus on maritime security, what we need in any initiative in the region, three preconditions. Inclusiveness, so we need to include Israel, Iran, Turkey. We cannot exclude anyone of these three. Second, we need to have the guarantor. First, we need to resolve the current problem in the region. We can't go into a security architecture in the region and we have the militia supported by Russia in Libya and we have the militia in Iraq supported by the Iranians. So we need to resolve current problem in the region and then we need to have the guarantor. Guarantor cannot be only the UN. So we need the Security Council plus the UN and find the right formula of the sort of guarantor that can be provided to have a better security architecture. But by the way, look at the difference. We called the JIDDA summit, which was attended by President Biden, Development and Security. Here we did not call it security with the Chinese. We called it Development and Sustainability. Thank you. And if I may, just for one second, let me thank Thie Lee, Song Nim, the organizers, the hosts and especially the translators who have been working their butts off and done such a wonderful job. So as you applaud the panel, please applaud the translators also.


All right, I haven't seen this yet. This is gonna be a fresh impression on the shop and you're asking The background I plan to put like just a skyline, okay Things I still need to do is mess with graph editor offset facial and hands. Oh, it's working. It's not All right, so you just a general impression Check this out Holy moly You are saying you started this piece because you really wanted to quit my job, right? Well, it Hey, I'm sorry that that's how you felt back then. It clearly is not a very uplifting piece I personally would not do this. This is a very very depressing subject matter. Not that's one that you technically ignore I mean, it's I'm all for discussing things. It's important, but on your demo real piece. I'm not sure how much Value you get out of showing someone who kills himself without anything I mean, even if after a while, he suddenly floats up because some hoverboard, you know, it's saving him It's just It's not like he has a funny face looks around someone someone was chasing him when he jumps down It's kind of like the back to the future thing this is just purely Very very it's very long and you don't quite know what he's looking at and They were I'm sure what this is and then suddenly holy moly, especially if you have a skyline Yeah, me personally again, you can say, you know, I really want to do this I'm personally of the opinion that there's a lot more you can do That's a bit more uplifting unless you send it to a company that Deals with this, but you know something like that you would go. That's a strange set of minds To send this to Disney to Pixar, you know or Dreamworks or whatever, but they don't they don't really usually do this type of thing in their movies Nothing they shouldn't saying that's it's a hard sell for a personal shot again if I would watch this I'll go wow That's really depressing And let's pretend we are actually doing this right? Okay. Well, this is just a suicide and that's what she wants to animate fine But if I stop until he actually does it There's not much going on This seems more like a layout take in terms of I mean like you said, it's a rough It's the offsets and everything but just in terms of what's going on You know, like you would have to if you would take a lots of little steps in here Right steps a little bit stops that's a little steps a little bit Maybe couple side steps just from mechanics and presentation point of view that could be more interesting Then as he turns around he might stop a bit look back then turn around again And then as he maybe that's like a sigh He goes out. No, but then he could maybe play with those fingers a little bit like he's kind of antsy And then he looks up and I know what he does here It's a strange thing and also he looks straight at camera that which makes it more depressing because at this point He's connecting with us And you have that slight smile. That's also like hey, I'm actually okay with this Hey guys, watch me as I'm killing myself. It's just not it's a uncomfortable piece And again, I'm not sure what the value is In terms of sending it to a company. So I Do like the piece, but if it's not working, do you say where? So I'm not sure if that's just a an exercise you want to do or you just want to tackle that Difficult subject matter, which again you can It just feels to me like you want to you can be in this and you can to me feel like you want to have stronger poses in terms of Changes visually it looks around looks left and right hesitates Looks around and then there's all facial stuff looking around biting his lip thinking.  I don't know. I don't know and then Then you go into this moment. So I wouldn't look around like you might To me it's more like you look around look around turn look back a bit come back in all in the face all in the face thinking I thought process and cut all this here and go straight from this To where is it here? Alright, so you go from from this to that and then you just hold And then you have that little smile and in this because that would be the big contrast because you realize Okay, we're he's stopping stopping.  What is he gonna do and then? That's the big ending versus all this seems just very very drawn out and Slightly boring. Oh, there's not much.  Well, he's looking at this guy No, that's nothing. Yeah, it's just as you watch it. It's just not It's it's a hard sell to do almost nothing for so long So long long long long long doing nothing So, yeah, these are my thoughts again on a personal level I'm not sure I would need more information to know what you want to do with it If this is just purely to put on my reel I would say no just like you don't put anything sexual political cursing or whatever races There's some things that just companies don't do anything like this You know, someone probably knows someone in the room Where's that kill themselves a friend or family member and you know, that could be An upsetting thing to watch and like, well, why would you send this that we don't do this? Why would you do that? You know, there are lots of problems that come with this Now if you say that's an exercise then that's totally different, but then it really comes down to well Are you just doing this to be depressing? Why not right and then you do want to do the whole feeling of slow meandering His last feeble look at the beauty of life and then no more But then that's different because it would be just for you like you want to do this And that's how you want to present it If there's any 1% inclination of you wanting to do this for someone else in terms of entertainment value Not that you will put entertainment value on this here. I'm just saying that it's just not that interesting to watch So I have almost more questions than you And again, if you want to do this because of the important subject matter And you want to just present this as a long take because you want the whole clip to be about that then again That's totally fine Then I would just say Like you said offsets and stuff like this But once you turn around here, then you're gonna really have to put the facial acting there because he is processing I mean he is thinking There's gonna be some stuff Even through here, there might be a couple darts look down Blink look up look around couple darts, you know, you might look over here over here over here and around just a bit more That's gonna be a lot in here You know, even if this was a PSA like something for Advertisement or you know like some lecture about suicide and that's that's how they want to present the beginning Maybe it's you know to make it more accessible to kids or something Who knows you still want to make sure that the character looks like he is thinking There's a thought process going on. He's processing until he makes the final decision there All right. Thank you All right, there's an email you can sign up you can start whenever you want You can submit whatever you want you get 16 submissions either way like and subscribe would be awesome. All right. Thank you


I feel like I should have stood at the back of the room and then like walked down the middle, like I was dying a ross. Like, thank you for having me here. So I just want to introduce myself again. I am Femi Wright. I am a content strategist and creator. I believe that dope content empowers entrepreneurs. And so everything that I do when I work with service-based entrepreneurs is to help them understand who they are as a business and how they can best share their messages with others. So before we get started, I want to give a special thank you to Wynstina Hughes and Samantha Serra of Uof's Diversity Fund for supporting me in coming to our camp US. And here's the free resource for today from Pillars to Prompts. It is going to be the tool that I use throughout. So I'm going to just click real quick. You can do the QR code and that for people who, like, I don't want to do that. I'm going to show you what I gave you so then you will click on the QR and you will download it. So I'll just show you really quickly what's inside. OK, so I am going to be discussing something called content pillars today. So that's the first sheet that you'll be using or if you decide to use this later when you go home. The second is a quarter for Content Planner. And then the last thing is I came up with 70 AI prompts that people can use in their businesses. OK, so let me get back to my screen. No problem after the connection got lost, so I'm reconnecting. Oh, yeah, I put it back. And I'll put it back on at the end. So what you're going to need today, I'm so happy that so many people have their laptops or their electronic devices open. We're also going to be using Chat GPT, the tried and true. I also found a really cool tool called Content Cucumber. They have a AI software called Juno that we can look at. And then the Content Ideas and Planners spreadsheet that you just got. And make sure that when you sign up for it, you make sure you hit Confirm so that it comes directly to you. So I am a big lover of golden era hip hop. And it is the 50th anniversary of hip hop, the birth. And as somebody that was made in the Bronx and raised in the Bronx, I feel it is my duty to have this icebreaker start with one of my favorite songs. So there's true or false. I have believe the hype or don't believe the hype. OK? So we're going to go through a couple things. And if you believe the hype associated with AI, you say believe the hype. You don't believe the hype, say don't believe the hype. OK? AI is a passing trend, but we need to get on board. Believe the hype or don't believe the hype? OK. I think you were right about that. It's a powerful tool. It's changing the way we do business. Only big businesses can use AI effectively. It will replace the need for a content strategy. Good. You guys are on it. Writing tools will make the content creation process obsolete. All right. It's not plagiarism. It's murky water. It's murky water, which is one of the things that I'm going to discuss that we have to be discerning in the way that we use it. OK. So that's it.  For a long time with AI, I kind of didn't believe the hype. Right? I was like, oh, what is that? I know how to create content. I don't really need this. And then I started looking around and seeing the things that were created with AI. And I still felt like, so you're telling me I could give 50 motivational quotes. They really don't get that much engagement on Instagram. You're not, you need more people, right? So then I went to WordCamp Phoenix, and someone did a presentation on different AI tools. And I was sitting amongst a couple of the content creators, and they were all like, we're doomed. We're not going to have a business anymore. Everybody's going to use AI. They can do everything. And I was sitting there, and I was like, no. That's not the case, right? So I said to myself, how can I start learning about these tools and thinking about how I can support small businesses who might want to use it, right? So I said, let me just do a deep dive, think about it, and think about some ways that I could use it already in my business and how I can support others. So if you like some of the things I'm saying today, you know the hashtags, well, WCUS, and then my personal favorite, hashtag believethehype, OK? So how do you currently feel about using AI in your business content creation process? We can do an active poll, and you can scan and just let me know. And I'll be using this throughout so we can see each other's responses. I hope it works because it keeps saying that my connection is reconnecting. So I'll see what you have to say in a few seconds. Yeah, just put whatever you want. Just write whatever you want. How do you feel about using AI in your business's content creation process? No, it's just you should be able to just respond to the question, no? Hmm, that's weird. OK, well, let's move on. If anybody wants to respond, we can just do this verbally. So how do you feel about using AI in the content creation process? Does anybody want to share? So it is coming up. OK. OK. OK, thanks. So we're seeing it as a personal assistant. So one of the things that I always tell other people is that it is a tool. It is an assistant, and it's an opportunity for us to save time and produce our productivity. It's also an opportunity to work smart and not necessarily hard, especially if you're a micro-entrepreneur and you find yourself with many different hats on. So I always talk about that there needs to be a synergy online with your presence. So you have your website, your social media, and your email list. And at the heart of it needs to be a strategy for all of those things to be operating in unison. Because this is where you're able to build your business credibility, generate your leads, establish relationships, and then make that money that you really want to make. And so this is the way that I help small businesses come up with content creation. It's not just, here's an Instagram post. Here's 10 blog posts. It's an actual unpacking experience. So the first thing we do is we develop a strategy. Then we develop a plan. We produce the content. We look at ways of promoting that content. And then we analyze the insights. And I work in this way because I feel like this is the right way to begin reaching your audience, building your awareness and your interests. And then again, because we're all in business, we need to do what? Make money. So I always want to clarify the difference between a strategy and a plan. Because very often we are using those words interchangeably, but they mean very different things. So your strategy is about clarity. It's about looking inward at who you are as a business and then outward at everybody else and seeing how you can make that need. And when you do that, then you're able to carry through with content creation and promoting an analytics. But I consider the strategy like the heart of it all. Or if you're cooking, you have to have the right ingredients or nothing goes right. So if you have the right seasonings and you leave the foundation right, then you can get the rest going. So developing a content strategy. Like I said, you've got to look inward first. That makes you ask the question, who are you? Your business mission, your vision, specific goals and objectives, and your business story. And those are things that AI cannot do for you. Those are only things that you can do for yourself. Now, of course, you could give AI a prompt and say, write me a business vision statement based on whatever your business is and serves this target audience. But really, this is what I say is hard work. And then you have to look outward. You have to do some research to understand your target audience, your competition, indirect and direct.  What makes your business unique? So now a content plan and production. That is where AI comes in because it is a tool. So it's about creating a calendar, posting on social media, sending out your email newsletter, publishing a blog or YouTube or a podcast. It's actionable and it's tactical, OK? So like I said, heart is important. Excuse me, we have to unpack who we are as entrepreneurs first. So I want you to, and this was from another presentation I had done, but it belongs here. You have to define who you are, explain the uniqueness of your business, have an understanding of your target audience, know your direct and indirect competition and then curate stories about your business. Those stories are important because without them, you don't know how you're going to make whatever AI prompt you put in and whatever shoots out at you, you don't know how you're gonna make it authentic without your stories. So this is what I want you to remember about AI more than anything. It is a tool, not a strategy, we'll never replace that.  So if you haven't already, if you can pull up chat GPT, you don't have to pull up the content cucumber one. We'll hold off on that. And then if you have the spreadsheet and then the spreadsheet that I gave you earlier, we ready?  I want us to focus on the next thing above the heart, which is working on your actual content creation process. And that belongs, that's planning. So I'm using this small business owner, Channabelle Ariyaga. She's the owner of Inserinity. She's a decluttering, organizing and cleaning business. And I felt like she was the right person to use because she knows her business, but she really doesn't understand content and how to use the content to really market herself and build awareness. So like I always say, so work, be aware of your business and aware of yourself. These are the questions, the answers that we came up with about Channabelle. She's a mother of two, a grandmother married to a Marine vet, faith-based affirmation loving worked in administrative support. Why she established the business? She loves feeling organized and she loves a clean space. She says often, I don't see a mess, I see a puzzle. Right? Her target audience is discretionary income, urban and suburban dwellers, because if you know New York, like right above New York is Westchester County, right below is Long Island. So there's plenty of space if you have a car to get to those places quickly. She wants to talk to people who want to know how to keep their spaces organized because life is hard and life be life, right? And so you constantly have to be thinking about how you can create peace in your home. Her direct competition is other solopreneurs and her indirect competition will be service-based platforms like Handy or TaskRabbit or even corporate cleaning services. And what's her story? She realized after she was laid off and couldn't find another job that she could use this tool that she had from childhood, understanding how to clean and how to organize to support other people. And she realized that she could do it with affirmations and love. So here are her goals and objectives. She wants to increase her monthly revenue by 25%, increase social media following, grow her email list, and drive traffic to her site. So how are we gonna do it? We said we would create two lead magnets, weekly email, she didn't wanna take on doing a blog or YouTube right now, but she said, you know, maybe later, I talked her into doing LinkedIn, so I'm really excited about that. And she's also gonna stay on Instagram. And that's the goals and those are her objectives. So now we're gonna start planning. And we started from the ground up. So the approach with planning is, I say you have your soul work, you have your human touch, and then you have AI, and that should give you some pretty dope results, okay? So these are the things that we did together. We created some content pillars, we identify evergreen and timely content ideas, and then we plan 12 weeks of content for Q4. So I don't know how familiar you are with content pillars, but I believe that content pillars are one of those things that you really need to use to focus your expertise and really allow your audience to be set on a journey, right? I know I can expect to hear from Chanabelle on Tuesdays about the cluttering and organizing. I know I can get a cleaning tip on Wednesday. I know Monday is motivation, okay? So that helps you build that no light and trust factor. And you can use this content pillars on anywhere on your social media, your blog posts, videos, even a podcast. And so it's just had great combination, that great space in between what you care about as your brand and what is important to your audience. So these are the content pillars that we came up with for Chanabelle. She only wanted three, she didn't want four. I said, okay, that's fine. So she wanted mindset to cluttering and organizing and cleaning. And then if you notice under, I put a number of questions for each. And the reason I did that is because I wanted her to understand exactly what she needed to be looking at when she looked for mindset content on AI or when she was thinking about it for herself. And if you have any questions or anything, it's cool to ask a question. Sure. You said you only wanted three. They say that three is good, four is great. That's the general consensus around content creators. But I felt, once she explained to me, I don't want to get overwhelmed. I feel like three is a good place for me. I said, then let's run with your three. And then for any questions, so that everybody can hear the question up there, Mike here and I'll run to you if I see your hand. Yeah. I'll take one or two more questions. Before we move on. Okay. So I'm going to show you our actual process that we use when we use chat GPT because we did it twice because I wanted her to see something specific. We know that the more specific you are with your prompts, the better outcome that you will get. We also understand that you have to be discerning. And when you're looking at whatever shoots out on chat GPT, you have to think about if that's really a topic or if that's a subtopic, right? So I'll show you what we did the first time. Okay. Here it is. We can't hear it for whatever reason, we can't hear it. But all right, I'll just share what we did. So what I did with this is I put in three content pillars for a decluttering and cleaning service, helping people in urban and suburban environments. And a lot of different things came up. Some of those things were sub pillars of mindset or they were like, oh, use these cleaning tools versus cleaning. So cleaning is the topic. A cleaning tool or a cleaning solution is a subtopic. We tried it again the second time and we were even more finite because I wanted her to see the difference because I said you might want to start looking at just marketing your business to suburban clients in Westchester County or you might want to just look at urban environments but go to specific areas in New York City. So she was like, no, no, no, no, no, I want to do both. I said, okay, but let me just show you something. So when the second time I put in to cluttering and organizing in an urban environment and very specific things came up. Like how to keep a small space clean and organized, how to use specific products in a green space, things like that that didn't come up in the first try. So here's your time. So you're gonna use chat GPT and I'm giving you a suggested prompt in pink. Create three to four content pillars for insert your business type. Servicing your target audience and their challenge need desire. So I'll give you that example is under it. Create three to four content pillars for a digital marketing agency, servicing tech startups needing to understand the importance of content marketing. So I give you five minutes. Can you tell me when the five minute mark is up? And I would have had you share on the slide but since it's not, it's not working effectively. We can just, if somebody wants to share out, I would appreciate it. I've been pretty skeptical. So this was cool. I did it for a client instead of for my agency. So it was create three to four content pillars for an educational nonprofit, servicing teachers who work with disabled students. And I got inclusive teaching strategies, professional development, personal stories and case studies and resource hub. And with like extensive descriptions of what those four could contain. So I always say look at the descriptions too because sometimes when you look in the descriptions, you will see things that you can pull out and use. So the inclusive teaching strategies is definitely one. I wouldn't make professional development a pillar. I would make that a sub-topic within whatever the more specific top, yeah. And then- Personal stories and case studies. I always just put that as a sub-topic. But if you feel like it is something that will have to stand on its own, then I say in this case, if you feel strongly that we're gonna develop a number of stories around XYZ that make it its own pillar, right? What else came up? And then resource hub, which is actually what the whole website is going to ultimately be, but it's a brand new organization. So no one knows about it to come there for resources. So we're gonna have to market it as a resource hub. So I would take resource hub again and go back into chat GPT and put specific resources for, and then if you have specific disabilities or specific things that you need to look at, I will put that in. Yeah, cool. Yeah. Anybody else wanna give it a shot or no? We good? All right. So let's move. Oh, these are something. Oh, that was from before. Look at that. All right, so now we're gonna move on. We've got our content pillars three to four, and now we're gonna create what's called evergreen content. So that's content that you can be using anytime, anywhere, right? It's sharing your expertise, again, building that awareness and interest. You'll be driving traffic to your site or in your sales funnel or making people consistently come back to your posts on LinkedIn or Instagram or Facebook or X, wherever you are and improve your search engine rankings. So in Serenity, we looked at two different tools. The first one was evergreen topics for in Serenity or chat GPT, and the other one was contentcucumber.com. So that site is a site, these guys set up pretty much an agency, excuse me, where they are using AI to develop content for small businesses, but then they have a team of writers and editors who make it real to the writers. But they also have this tool on their site called Juno, which allows them you to put in your website and then they will send you a list of blog post ideas with an outline, a blog post, and social media blurbs. So I looked at both, I hope it works this time, we'll see if it doesn't, we'll just move on. Nope, not gonna work. Okay, so what I found in the evergreen content was that you have to put in something very specific. So evergreen topic ideas about decluttering for and then you put your target audience and it will spit out the answers. If you just say evergreen topics for a cleaning service, you're gonna get a ton of things and then you still have to sift through.  The outline is really extensive because they want you to write like a thousand or a blog post, which I feel like is way too much but you can take each bullet and that's actually an Instagram or a LinkedIn post. And so that's what we did, I said, look at these, see which ones you could be using in your business and we took those and we put them on her content slide. So we're going to create some evergreen content together. Now that you have your content pillars, I want you to put in this prompt, share evergreen content ideas for in search of business type and the content pillar, servicing your target audience and their challenge. And then I'll give you five minutes to see what comes up. While you're looking at these topics, I want you to really think about which ones are the best ones for your target audience and your brand. All right, does anyone wanna share since I, my Slido doesn't work when it's a room with no connection to the internet? Sure, thank you. I can hear you, I don't know if it's on. Oh, there we go. I was just not holding it right. So basically I'm a little bit of a unique case because I'm a government employee. Okay. But I did, I worked for NASA. I did a very vague, I didn't wanna use NASA specifically. So I said, my prompt was share evergreen content ideas for a government organization emphasizing exploration and discovery servicing US taxpayers who are interested in research and innovation involving space. Okay. And something interesting I found was a lot of these are already exactly what is on our website. And so that makes me a little concerned that what if your business is similar to another person's business, wouldn't the AI just pull exactly from them? So that's the thing about AI, it generates information from the internet. And so you remember when I asked the question in the beginning of, is plagiarism or not? And we were like, this is murky water. Well, this is one of those moments when you realize, yeah, I could be pretty much pulling up information that already exists on someone's site. So as an entrepreneur, that's why you can't just pull that content and use it because if someone comes to sue you, you can't say, oh, well, I didn't know it was chat GPT, right? That's not gonna fly. So yeah, yes. You mean in terms of SEO or in terms of, I'm not really, honestly, I'm not certain. I would think that the more authentic your content is, or the more different it is, the more it will stand out in a search ranking because it's not the same as what everybody else is generating or using rather. Anybody else wanna go or can we move on? Or you have any questions about evergreen content? All right, so now we're gonna move into timely content. I also call it seasonal. So it is current events, holidays, and it allows you to use it to connect to your knowledge on the subject. So today is Women's Equality Day. I did a LinkedIn post on Women's Equality because I am a small business owner and clearly a woman. And so, I felt like it was something really important to talk about. Current trends in your industry or a specific holiday. So when we did seasonal cleaning tips for in Serenity, it was very hard. And the reason why was because all of the cleaning tips were about cleaning outdoors, when you put in moves from summer to fall, it's about transitioning your home from the summer to the winter. So outdoor activities to indoor activities, cleaning an HVAC, things like that. Most people that live in New York don't have HVACs. And yeah, no. So it really wasn't anything that really resonated with her target audience. So then we had to be even more specific. We had to put Thanksgiving cleaning tips and then things came up. We had to put in holiday cleaning, like Christmas cleaning tips or Christmas organizing tips. And even then when we were looking at the list, we had to sift through it and we had to be looking at putting the prompts on different parts of her spreadsheet because it all didn't just fit under cleaning. So here we are. We're gonna do a timely content. Same thing. You choose whatever event you want. You can insert your business type, which are service, your target audience and their challenge. So I put Chequanz and Quanzer content ideas for a business consultant supporting black entrepreneurs find focus at the end of the year. That is very specific. Does anybody wanna share what they found with timely content? Go ahead. Okay. Absolutely not. No freebies. So maybe, yeah, that's what I was gonna say. Maybe a lead magnet. So maybe put a Labor Day focus lead magnet sharing five tips for who's your target audience. Okay. So there. So that's it. Okay, go ahead. I feel like I ignored this side of the room, so sorry. Say what I did. I did share ideas for an association that represents 911 Dispatchers, which is what we are in honor of Veterans Day. Because a lot of Veterans are actually 911 Dispatchers and back and forth. And it gave some really nice ideas about combining the two. We do recognize the Veterans Day on our site, but about reaching out to Veterans, about talking about the same PTSD issue. So there were a number of things when I went, ah, yeah, that's kinda cool. Okay, so it gave you stories, right? Which are very important. And it also gave you an idea to talk about an issue, PTSD. Great. Anybody else or any questions about timely or evergreen content? Go ahead. Let me see if I can word this. So along the same lines of what NASA was talking about, let's say you're working with a brand or a client who already has a website. And because ChatGPT is pulling from the internet and they're pulling from websites, similarly, I'm getting a lot of content from their website and I don't like what's on their website. They're in the middle of redoing all their content. That's why they're kind of working with various teams. Is there a workaround to get it to not just pull from the existing content that's living out on the internet about that brand? That's not great. Ooh, ooh, okay. So I have the last thing I did and I actually added in last night. So it will answer that question, I think. But I think in the case of what you're saying, you remember in the very beginning of this presentation, I talked about the sole work and I'm packing who a business is and all of those things. In the case of your business, the business that you're helping, that you're like, all of this is not good. This is an opportunity to go to them and say, we need to have an hour's worth of a talk about who you are and why you are in business and what is your story. And once you do that, then everything else will really start to take shape.  What I'm saying is, what I'm saying is, you know, they just think about the fact that they provide a specific service, but they don't think about necessarily the story behind how they got to this place and how they got to being online or how they got to actually doing something. And that's really important to developing your content, whether it's website, social media, email, blog posts, YouTube, whatever it is that you do to market your business. Not put in the brand name when you're searching chatGPT. Like, would you just maybe not put in the exact brand name instead describe it so it doesn't just keep going to their website and pulling that because they wanna replace it all. I just keep getting the lousy content from chatGPT. Or you know what, this is also an opportunity to look at directing and direct competitors and what it is that they do in their businesses. What does their content look like? What is their voice? Not to say I want you to swag a jack, right? What I want you to do is I want you to look at it and I want you to say to them, look at what your competitors is doing and how they're speaking to their audience and think about how you need to do that. What do you want to sound like? What do you want to share? Hmm, I'm not certain. To be honest, I'm a... Right, that's a techie. That's a techie question. I'm a content creator. I don't think that's anything. Yeah, yeah. Something I've found helpful and I've been using it a little bit with what we've been doing here is if I front load chat GPT with say, I'll take the buyer persona that I have and I'll front load it and I'll say, this is my buyer, use this as a reference, say done when you understand and I'll take a brand script, whatever my new direction, if I have a brand script written, so I'm writing to that buyer, then I'll load that in and I'll say tell me done if you understand that I can write to that persona in my voice a little bit better before putting these prompts in and then what I've been doing with what we're doing is using all the above information, share these content ideas, servicing that target business and I can get more specific and it keeps, because it's a learning model, it keeps everything above in mind when it's generating ideas and the more you produce, the better content you start getting back out of chat GPT. So that touches on my last activity, but thank you. Sorry. But it's okay. But totally right that the more that you front loaded with the more information that you give it about your business, the better it will be able to shoot out information. Okay. So take a pause. You have to start thinking about how you want to plot out all of this great information that you have now generated with chat GPT, right? So for a channel about we came up with a weekly theme and I do this for all of my clients. There's a weekly theme and the reason why is because I feel like that kind of sets stage and sets some awareness and interest for whoever is looking at your content. And then you have specific days that you publish. So she does her mindset on Monday, Tuesday is the cluttering, Wednesday is cleaning, Thursday is testimonials and Saturday is some sort of like service sale. She always wants to offer some sort of sale on Saturday. She runs it through Monday and that's how she sometimes picks up clients. So this is what we came up with. I just pulled specific weeks that we're going to work on. So some of these weeks, if you look, they are very evergreen and then other weeks are very seasonal. So like the second week transition from fall to winter, the Monday mindset is why is it so important to stay organized and have a clean space as the seasons change or five things to put in storage been right now? Best tools to keep your entry clean as the seasons change. And so you can just see the different weekly themes, what's going on in your home, transition to fall to winter, small spaces and holiday jingles, not holiday triggers. So that is how we planned out most of this content. I don't know if you guys want to do a whole Q4 content plan today. So, and yeah. So I would much rather give you guys time to digest what we talk about. But you have the content spreadsheet and you can do that on your own, okay? Does anybody have any questions about like putting together your content on a planning sheet or anything? Nope. So now it's time. We've done all of that soul work. We've put down good soil and now we're gonna watch it happen, right? We're gonna actually create the content. So this is the prompt that I put in to chat GPT, create an Instagram caption for busy moms who need motivation to keep their homes clean. This is what chat GPT gave me. Embracing the chaos, conquering the clean. To all the superhero moms out there juggling life's demands, remember, a clean home is a happy home. Let's tackle the mess together and create spaces where memories flourish and smiles thrive. Okay, that's nice. So we took that and she was like, oh my goodness, this is so wonderful. And I was like, no, that's not good. I'm sorry. I said, you have to now use the stories that we discussed and put it in there. So we talked about how to do this and this is what we came with. Okay, so do you see the difference between the two? We talked about like who she was, how she once saw having a clean space, right? She's connecting with the audience with the idea of being a mother, right? And the idea of being overwhelmed and all of the things you have to do as a working mother, but that she had this home and it was the one place in her life that was peaceful. And that's because she spent the time to clean her home, right? And then ending it with make a goal to clean one space a day. This is a mindset pose. So the next day it might be that tip about that one space, choosing that one space in your home to keep clean. And she said, your mind will thank you even if those kids don't because we know that they don't think us for anything, right? So here's activity five. I want you to use one of those content ideas that you had, one of the evergreen topics for the timely topics. Choose it, pick out what comes out on chat GPT and then I want you to make it your own. So can we get 10 minutes for that? And I really love if like two people would share. Purposely didn't put a prompt because I want you to think about what the prompt should be. And you can look at the prompts that I gave you as well. Would anybody be willing to share what they came up with? I'll have a hard time personalizing this one since I did it for a client, but the client I'm working with is a divorce attorney. And so I was working with it and they target LGBTQ clients. So it had earlier recommended, I actually thought that the recommendations for ideas were pretty solid. And so it had suggested building strong parent. And it was the prompt I'd given it was for the timely was back to school. So divorce attorney content suggestions for back to school time. And it was building strong parent-teacher relationships after divorce. So it came up with a pretty good why it matters and very specific how you create unified front, et cetera, et cetera. So I thought it did a pretty decent job. I didn't personalize it because it's for the client, but that did the next job. Awesome, awesome. Anyone else? Okay. Thank you. All right. Oh, there was someone else? All right. So I was thinking last night and was like, okay, it can't just be these very short prompts. I know about the buyer personas, but I didn't talk about buyer personas specifically. So I said, what else could you do? So what you can do is take a piece of your writing or if you're working with a client, take a sample of their writing, unless of course you don't like their writing and they don't like their writing. Then you could probably look at your director indirect competition and take a piece of their writing. And you're gonna write this prompt. Analyze the style, tone and common phrases in this text. Summarize the style, provide suggestions on how I can keep this tone in future prompts. And here's the text.  So I did it with something that I wrote. I just chose a paragraph and it came up with all of these things like, oh, you're motivating, you're using these type of rhetorical devices when you write, your tone is engaging, it's informative. And I was like, so then I wrote in, what is an engaging or informative tone? And so then it gave me a little bit more insight. And then I said, right. And I put in engaging, informative, motivating for LinkedIn, service-based entrepreneurs when celebrating women's equality. And it shot out a bunch of information on different tips that we can use to move forward with women's equality, like remaining resilient, being good to others, diversity, inclusion, remembering the past, right? So I chose a couple of those and I decided I was going to actually write about my grandmother and my great grandmother on LinkedIn. But it was good because I talked about them professionally and I related it to those three ideas and we're done, right? So that is how you can expand it and make it a little bit more personable just than the shorter prompts, okay? So this is what you have to remember about AI. We know that it is a tool. We know that it is an assistant for us and assistants have to be taught how to work for you, the boss. So be patient, always be discerning and most important, I want you to remember your purpose for why you're creating your content and why you're running your business. So if you need it again, here is the free resource and there's time for it to talk. Go ahead. Which one? I can just ask chat GPT, how does this sound? Instead of asking all of that detail and it would spit out the analysis of it and give me perhaps suggestions or tell me it's well structured or et cetera, et cetera. Because I look at it like a tool to just continue to either brainstorm ideas, fine tune ideas, sharpen it or something like that. Right, that's how I believe that AI should really be used for brainstorming. It's gonna pull out a lot of information but the sentences will be choppy and it doesn't really have any kind of uniqueness, right? That's up to you as the writer or whoever that you have working for you to do. Hi, my name is Glenn and I am an SEO strategist and copywriter in Delaware. Do you mind if I just kind of like share some things that I noticed and maybe a few tips that could help people? Sure, go ahead. So I'm gonna say like I like the presentation and I'm glad you got around to the training part. I think that would have been helpful to know like at the beginning. But definitely when it comes to the training part some useful things that people can do that maybe not a lot of people do is understand that you can prompt chat GPT to ask you questions. So for example, you say like what information do you need to know from me to understand the business and then chat GPT could prompt out a list of 10 questions and says answer these questions for me, please. And then you answer those questions so it can get a better understanding. Another thing you can do is you can be assertive in chat GPT's roles. Like for example, be affirmative, say you are this. For example, you are a copywriter. You write in an informative voice or you write in a creative tone. Say I need an article written between 500 to 1000 words. And so I would encourage people to try to spend as much time as you can. Like with that final point you were mentioned in the training session because that will save you a lot of headache later. Because the more that you train chat GPT you can remember each chat it saves all the data from each one. So if you need to like train it to do different roles. So for example, I have one setup as like data analytics where it can like scrape data. I have another one for prompting out writing things save each channel because it remembers everything in the chat. So spend as much time as you can writing. And I think like from the questions from the representative from NASA, like you were asking like, hey, why is it pulling content from the website? Try spending a little more time like training it to kind of pull the data that you want it to. And then you're gonna start finding how it's gonna give you the results that you want to see. And if you wanted to talk about anything I'll be happy to like meet with you after anything. But thank you, good presentation. Well, thank you. Anyone else? So I really like your approach to how you presented and like walking us through all of this. I think a lot of it has to do with just your particular communication style which is really stellar. So you yourself, I think are what make the presentation really great, so thank you for that. Second, with all that in mind, the client who says, I only want three brand pillars I don't want four or I don't think content pillars are important. How do you work with your clients? How do you talk to them and convince them the importance of some of these things in that really fun-loving, generous, gracious way that you're doing with us today? Right. Okay, so someone that says they want three instead of four. Okay, so then we can discuss why, right? So in the case of my client, Channabelle, she said, you know I'm a squirrel and I'll just go deep dive into everything and make myself a mess. So I said, yeah, you're right. So I know how enough to know that. And so I said, we can settle on three and that's it. Somebody that says to me, I don't need content pillars is probably somebody that would also say something like they don't need a target audience or everyone is their target audience, right? And if that's the case then you don't need me, right? You, there's no reason to need me. You can go on another site like a platform that somebody will just write blog posts for you or write emails, but I'm looking to create an experience for you, right? So I'm looking to create a space where you will learn so much about your business and about your target audience so that whether you use AI or you sit down at a table with your team or with me or, you know, whoever, you will come up with the best content and the best messages for your business. Sure. Hey, great presentation. I just have one question. What are some copywriting tools that you use in conjunction with, you know, doing the prompts? I mentioned, I remember you mentioning that, you know, sometimes you get choppy results. So what are some things that you use to, you know, validate that copy? So I don't use copywriting tools. I'm a writer. So I use, I really believe that chat GPT should be used as a brainstorming tool, right? I believe it's a foundation, foundational tool, but it's not what we should be using to write content. Now there are AI tools like co-schedule has the headline analyzer that you can put things in. It'll kind of, you know, rate it and tell you if you're on the right track. If you want to use something like that to kind of support you in knowing if you're on the right track, that's an option. Chat GPT can look at headlines as well, but I firmly believe that most of the writing process should come from you. There's somebody else in there. So I've been trying to come up with article titles for the last three months using chat GPT, other, you know, looking at my competitor sites and all this kind of stuff. And I've come up with about 50 of them. And I'm like, great. That sounds like something I could do for a whole year. But you just showed something you were writing five a week. And I'm like, wait, that's only 10 weeks. Oh no. So a couple of questions is what is a good posting timeline for things? Does it, you know, is it five times a week, a good one once a week?  What am I gonna do next year? So like long-term strategies as well as far as timing as well, how you handle that. Okay, so let me just unpack what you said. So one thing you said was how often should you be posting? And you also asked like long-term planning, correct? All right, so how often should you post? So one part of me says three to five times a week to build awareness and interest, right? And to know that you're present. The other part of me says know your bandwidth as an entrepreneur, right? If you don't have time and you, if you don't have the time to develop a lot of content, find the platform that works for you and develop a series of posts for that platform, right? And let it go and develop your relationships, right? I just think that you really have to think about your bandwidth and what you can keep up with or if you have the budget to hire somebody, what does that budget look like and how can you service? Now, in terms of how long and how far out you should plan, I like to work in 12 weeks because I feel like you can start to see a change or you can analyze enough insight based on 12 weeks. So by the 10th week, you can go into your LinkedIn or your Instagram analytics and look at those insights and see what posts are making the most sense and which ones aren't, but you still have that whole catalog of evergreen and timely content ideas that you could be using to your benefit, right? And so then you can start filleting the next quarter with those evergreen content ideas and those timely content ideas as well, but base it on the analytics and I do it in 12 weeks. As evidenced by the attendance here and the questions, this is all emerging and we are all learning and getting better at using it. My question is, is that when you approach clients and talk to them about your capabilities, obviously clients have access to chat GPT and many of these free tools as much as we do. So just curious for yourself or anyone else is that what is the response where you're like, why can't I just do this myself? So in terms of the ability to create content, create those prompts and brainstorming and continually to keep agencies, designers and developers relevant. Just wanted to hear your thoughts on that. So I think it's like anything, any other kind of service, right? I could definitely sit down and create a WordPress website, but I rather hide under the table, right? Right? I can hire somebody to do that for me or I could work with somebody to get that done. And so this is the same thing. I think a lot of times you only see the main thing that happens, right? You see the Instagram posts, you see the blog posts, you see the YouTube video, but you don't see all the work behind it, right? So if somebody is just an entrepreneur, it says, oh, I don't need to hire a strategist for any of this. I could do this myself with chat GPT. Well, yeah, you're gonna get a long stream of ideas and you're gonna be throwing spaghetti on the wall to see which one sticks. And maybe some do stick, some might not stick, right? And then you're gonna be placed in a situation. Do you know how to look at your insights and create ideas based on that insight? Do you know how to go back and say, these are hubs of content that I've created that will set my audience on a journey? So those are all skills that me or anybody else here, that's a writer or a strategist has. So yeah, there was somebody else over here first. Oh, okay, she'll come back one. Thank you for doing this. I just discovered something that is really gonna help me and not with social media or communicating really with the customers, but I just was able to use the chat GPT to write descriptions for a product line that I have that has 150 different items, very similar. And so I was able to come up with very quickly some fodder for me to write logical descriptions of each of these, which it's just an enormous time saver. And there it doesn't have to be as personal because I'm just describing objects. So thank you. But let me ask you this, who's looking at those objects? People, hopefully, people with money, with credit cards. That's the plan. No, but I'm asking like who, who is the target audience? It's like car magnets with goofy sayings on them. Okay, so are you gonna sell them on like Amazon or on a website? Well, it'll be on a website, on a Shopify site. Okay, well, think about it like this, just consider this. My nine-year-old daughter is all into all of these tweens. They're now into skincare and being preppy, preppy. So if you have that description written in a certain way, it could make her interested in your car magnets. To make her come to me or my husband to say, I need this, can you give me your car to buy this, right? So all I'm saying to you is, yeah, it is a description, but it's not just a description. I think just think about your target audience and your process, that's all I'm saying. I agree, yeah, thanks. This lady over here. The long list of all that we've created, all the ideas, all the brainstorming. How do you, what do you say, what do you delete? How do you archive? How do you find it later when you need it? Right, so I wish I had been able to share the looms that I created when I did the searches, but you know, technology, right? So the thing about ChatGPT is all of those searches will still be there unless you delete them. But when I look at the list, I start sifting through what makes sense and what doesn't right now or where something should go. And I might put it in a bin, like a note on the spreadsheet. This could be for later. And just put all of that information right there. So yeah, right here. I just have a quick question about it. Could you share your slides with us? Would that be possible? Sure, absolutely. I think we do share the slides after and it, doesn't it go out? Yeah, it will. So we'll get it and it'll be on the live stream. Yes. Yeah, it will. I'm really sorry that the looms didn't work. This has been saying connection loss, reconnecting the whole time. So the looms will show you how we actually look through whatever the chat GPT generated and how we went through it and pulled certain things out and left certain things there. So that says, thank you. All right, so I think that was it. I appreciate everyone. If you want to reach out to me, this is how you can find me. I'm mostly on LinkedIn these days. That's my new favorite place. Second to that is from me writes on Instagram.


Part four, this is the last part I'm gonna have here as far as I know about this series of these red flag orders and how to deal with them, what we should do and how we should really manage that. We talked about what they are, we talked about being politically active, which again, that is the best thing to do here. Third option was, we talked about standing around, you know, just forget it, I'm going out guns blazing. And this last option, which I think if all else fails, I think this would be the most wise course of action. So I've been reading, or rereading I should say, the art of war recently by Sun Tzu. And there are two quotes that I think from Sun Tzu that stand out here. One is, all warfare is deception, right? All warfare is deception.  So those are my two kind of guideposts that I'm using here. And I call this strategy, the delay, deceive, evade. Delay, deceive, evade. Delay, deceive, evade. That's my kind of thought line here. So I think it goes something like this.  So the ways to delay, deceive, evade, right? And you need to obviously be prepped ahead of time. But the first thing is you could just have a really, really expensive, strong safe.  Now you'll get arrested and there'll be legal proceedings and I'm not a lawyer, I'm not telling what to do. But I'm saying, look, that could just be option one. Safe's not opening, hit is closed. Only I know the combination. I'm not telling anybody and we'll go to court and get this figured out. And that's a way to delay, right? You're delaying how they're gonna be able to access your guns because if that's a really nice safe and it's both into the floor, maybe they're gonna come in with sludge hammers and jack hammers eventually to work it out. But I guarantee you they didn't show up to your house with the jack hammer, right? So that's a way to delay, right? You can have a really secure place where your guns are that they physically cannot access. They cannot physically get to your guns, right? That's a way to delay. Deceive, so this is where things like operational cachets come in. This is where things when not having all your eggs in one basket, right? So maybe you have a couple guns at your house. You have a couple in a buddy's house. Maybe you have a couple buried in a nice box in a field somewhere, right? Like you have different stores so that if they show up to your house at five in the morning, you don't have to make that decision of I'm gonna stand my ground or not because you can let them take those guns because you know you have other equipment elsewhere, right?  When the bad guys or whoever, right, is actually your place of your house or your place of boat or whatever, that is not tactically the place to get into a firefight, right? You always wanna choose the place of battle. And when they're all stacked up to come into your house to take your guns away, not to mention those are other Americans who just wanna go home to see their wife and kids, right? They might not even agree with your order. Just think about that for a second. They might even agree with the order to take your guns, just think about that. It is much, I would say wiser, right? When the enemy is stronger than you, I've evade him. And at that point, the enemy is stronger than you, right? So how can you evade? And I think one of those ways is okay, well, you know, come on in, you can take whatever and obviously don't tell, oh, and I have some buried out in a field out west, but you have different eggs in different baskets so that it's spread out. This is not a new concept, I'm not the first to come up with this, so that you don't have to pick that fight right there, right then. So those are ways that I think you can definitely delay deceiving the bait. There's to be clear, lying to the police is always a crime all the time, I'm pretty sure in every state. You can never lie to the police.  That there has to be a different way to outthink the people who want to take your freedom away. And that's really what wins self-defense scenarios, that's really what wins wars on the large scale, is when you outthink the other guy. And so that's what I'm inviting us to do here. Look, like I said, my heart gravitates towards, from my cold dead hands, you want my guns come and take them. That being said, I wanna be smarter than anyone else who hates freedom, right? I wanna be smarter than people who are trying to limit my rights. I want to outthink them. And I think that is where we are going to ultimately win the war, win the battle, we'll win the war when we start outthinking other people. So, be smart, think about it. Maybe, I hope this maybe pushes you to take some advanced preparations. If you live in a state with red flag laws, if you don't, like I said, keep it that way, right? The place to win here, guys, the place we're gonna outthink them is when it comes to being politically active in your state to eliminate these things at the legislative level, so it's not even an issue. That being said, as we get deeper into this beast and the Democrats keep trying to push to control your life, we need to start thinking of alternate strategies to continue to outthink them, right? So, do brave deeds, endure. If you got any more thoughts or comments on that, I'd love to hear it, because I'm, like I said, I'm continuing to think through this. I'm always kind of thinking on this and I'm not super afraid any of this is happening tomorrow. That being said, it never hurts to be prepared. Leave a comment, I'd love to hear from you. Like I already said, do brave deeds, endure.


Welcome to OTAN, your Outreach and Technical Assistance Network. I am excited to share with you EdReady. EdReady is a personalized math and English readiness learning system that evaluates the skills of each student in the context of their goal and then provides a learning pathway to mastery. EdReady supports and accelerates math and English readiness. EdReady began as a free math readiness system to prepare students for college math placement exams. There are now more than 200 individual learning pathways in math and English tailored to specific career goals. This is the back end of EdReady management system. As you can see, there are numerous preloaded scopes or learning goals that are already set up. Let's take a look. Your students will first have to sign up for an EdReady account. If you just want to preview the site, select enter as guest in the bottom right hand corner. You will need to enter a zip code. This is where your students will sign up for your learning goal and bring a key. This will enable you to track your students' progress. Students are then asked to take a diagnostic test to determine gaps in their understanding. When they finish, they will see their results and units they should study. The units will differ depending on the learning goal. Students can then view their personalized study path. The unit is broken up into smaller topics. Students have the option to learn or to test. Students can test first. However, if they do not pass, they will be required to learn before testing again. NROC lessons are broken up into these six parts.  Some lessons have several different resources to choose from. When a student feels they know the material, they can test for mastery. Once mastered, the topic disappears and the score at the top moves closer to mastery. As an instructor, you are able to monitor their time in EdReady, time studying, and progress towards their goal. OTAN supports agencies wanting to try EdReady with their students. They will set up teacher accounts and goals. All goals are private, meaning that each teacher's goals are assigned a goal key that ensures the student is working on their teacher's goal. Be sure to contact OTAN for help setting up your account. Thank you, and as a reminder, OTAN supports California Adult Education agencies who are integrating, improving, and maintaining technology use in the classroom. Always stay informed by visiting the OTAN website at www.otan.us and be sure to subscribe to our YouTube channel, like us on Facebook, and follow us on Twitter.


There once was a man named Newton who wanted to know how things worked. He developed a system called calculus but neglected to publish his work. In a different part of Europe, Leibniz got to it first. Both helped in developing mathematics and here is the end of the verse. For certain continuous functions, the limits of slopes can be found. This concept is called the derivative with many nice rules each renowned. The power rule for polynomials, the product rule for multiplying. The chain rule is for compositions, the quotient rules for dividing. To integrate various functions, some techniques you will have to know. The power rule for polynomials, rational functions you can decompose. By parts can be useful for products and use of for some compositions. Coordinate conversions are similar, you could say the two are synonyms. O Calculus is very useful, it calculates things all around. We can use it to understand physics and things so all the unknowns can be found. O Calculus is very useful, it calculates things all around. We can use it to understand physics and things so all the unknowns can be found.


Welcome back. I trust you have actually gotten one or two tips from there now it is crucial to understand the potential benefit and risks of AI in the workplace as well as the ethical implications of using AI to make decisions that affect human lives. As AI continues to evolve it is essential that individuals and organizations alike stay informed and adapt to the changing landscape of work. Now joining me at this time around to discuss further a certified blockchain architect and Metaverse expert, Rume Dominic. Many thanks for joining me Rume. Thank you very much for having me. Right let's talk about the impact on artificial intelligence and jobs now. One of the biggest questions surrounding AI and the future of work is what impact it will have on employment. So now will AI create new jobs or displace existing ones? So what types of jobs are most likely to be affected? Rume. Truly AI would definitely displace a lot of jobs and create new jobs because I remember in let's say five ten years ago you would have seen like a lot of even here in Nigeria you'd have seen a lot of traffic orders you would have seen those guys actually controlling the flow of traffic on the streets but right now in Lagos this year we have a lot of automated traffic lights that are using artificial intelligence machines not to talk of what we have in much more advanced countries like Dubai, China and USA. So such type of jobs like you see right now have started becoming displace. I would like to tell you guys truly it's not something that should be looked at as a bad thing it's something we should look at as a tool that can amplify our work. I want to say a tool that can amplify our work how do I mean? Whatever task a human is doing it can make it much more efficient for that human to be able to do it faster and then see that the human is able to produce much more of that particular work in repetitive times over and over again because it is going to be making a work faster. Let's say for example you saw even with if you just say you had the washing machine and maybe your washing machine gets broken you'll not like to maybe use your hands to start washing those clothes or maybe those plates you would like to maybe get a replacement for that because of the routine tasks and hard difficulties. That's how it would be almost impossible to go back to a situation where we are going to be using arcade things to be able to perform tasks that quickly machines can really really perform. It will produce job opportunities because when you go online now you see experts like charge you see job requirement like you have to be experts in charge gpt you have to be experts in using chatbots and you can see that people that have learned how to be able to use this type of AI tools and not getting new job opportunities in blue chip companies and then it will also see that people in work truly must get her continuous lifelong learning training. Yeah I was going to ask I was going to I was going to ask that and Dominique because you actually are trying to say everything at the same time but then again as AI becomes more prevalent in the workplace I'm sure it's likely that workers will need to develop new skills in order to keep up how can companies and organization help workers develop these skills? Yes actually when you look at industries like the banking sector industries like the health sector you see that they need to be to develop new skill and upskill their workers also reskill their workers to be able to take advantage of this emerging technology and the way that we can go about it is to be able to partner with professional institutions like vorium limited company and see that courses like AI artificial intelligence blockchain master classes that see that the tools that are needed to be able to amplify their work because you see you can use AI augmented reality virtual reality to be able to just for the health sector instead of putting in those injection noodles into their skin right you can use AI things to be able to ensure that that process is simplified and you can just maybe use the infrared rays to be able to do that and then they should be able to take advantage of learning or reading a lot of books like my like on my birthday I released one guide from code to consciousness bridging the gap between artificial intelligence and superhuman productivity that actually emphasizes the way the banking industry the health sector can be able to actually optimize reskill themselves to be able to move from the conscious method that they are doing now to coded processes that we see that they have much more efficient system so reading education getting partnered with companies that actually have this type of processes ongoing we see that they take a lead with this upcoming technology okay all right now so um roommate now many experts um school of thought believes that the future of work will involve collaboration between humans and artificial intelligence what might this collaboration what what what might it look like really yes there is going to be that synergy between artificial intelligence and humans in the place of work and to be a situation where okay instead of me truly you know just like you have in an assembly line instead of me to maybe be um there's a process I need to complete at that end I can train my artificial intelligence to start competing that type of process so that they freeze me up for much more creative work and much more um innovative process maybe you might have produced an AI that is specialized on doing taking something from point a to point b and giving feedback to point c and that is all that because for artificial intelligence there's supervised learning there's unsupervised learning and there's reinforced learning your artificial intelligence but might have maybe had a supervised learning and beyond that it might not be able to do much but you collaborating with our artificial intelligence robot that you might have created you see that okay you thought you must have thought it to do this type of task so that whenever you are not around it can perform that task in your work in your absence so that way you see that it can perform that collaboration will be there because it is performing some tasks for you and it's making your work much more efficient while doing those tasks all right let's talk about them the prevalence of um AI at the workplace as it becomes very popular there are a number of ethical considerations that need to be taken into account how can companies and organizations ensure that their use of AI is ethical and responsible okay organizations and companies can ensure that this use of AI is ethical by seeing that they don't breach the policies that have been set by um government that have been set by bodies that are actually in charge of set of this type of policies you know you don't also have the situation where you break people's privacy their data you sell out this data because AI is drawing it out there are policies that have been set that you must safeguard your customers data you must safeguard your customers information you should not trade that out for just meh um few dollars and if you don't do that you see that you don't have situations like the facebook saga and possibly the one that the amazon people had or at the point in time that they had data which so just them fulfilling their promise because you really don't know it is it is a thing of integrity for companies at the moment because except these companies are caught selling out this data they would not even say it so i think the company just needs to just have much more integrity in protecting customers data and it will be good it's the business insights on plus tv africa we're looking at artificial intelligence and of course all the beautiful things that it can do or bring on at the workplace a lot of people have different conceptions or misconceptions concerning it and how they feel it will affect the future of work but we're here to break some of those myths and that to let you know that um it is actually a welcome development i still have rumer dominic certified blockchain expert and of course a metavice expert but i'll take a quick break right now when i come back we'll be talking a whole lot more on the show still with our super right back all right welcome back it's still business insights and plus tv africa thanks for staying with me rumer thank you very much for having me all right now ai they say has the potential to transform what we call the gig economy by making it easier for individuals to find work and for companies to find workers how might ai impact the future of the gig economy that's that like small jobs part-time jobs people who are just looking through for some temporal jobs how can ai impact on the future of the gig economy so you know the artificial intelligence helps in smart decision-making process so we also match these people that are looking out for bigger opportunities and people that are looking at for the smaller opportunities becomes something that artificial intelligence can do seamlessly because of the high level of smart intelligence process or decision-making process that it has and when you now build softwares or products that can be specifically designed to solve this type of problem so you can see that that becomes a thing of the past because all of the codes all of the codes smart contracts will see that it is working to actually fulfill that type of focus all right now still on ai people believe that it is likely to automate many routine tasks in the workplace freeing up workers to focus on higher level tasks what types of tasks are most likely to be automated and how might these change the nature of work for example let's say we I spoke one of one earlier the traffic just like we won't have in Lagos traffic orders their job is good then I think personal assistants a lot of their jobs have been done because recently I had to I wanted to fill out something for one of our companies social media manager so I sent it to one of my personal assistants to say okay please quickly do this one but you know this was a blue tick you need to even tick twice for it to understand that the message I deliver and I think because of the network it had not gotten to the other party and before it got to the other party some just told me that hey rumor why don't you actually just try using ai to optimize this work you want to use for your social media consultants and I just picked it up put it on air and in less than one two minutes I got the result for it may why the message I've not even delivered at the other party's end for the what's up so it might be new jobs that you grew up with personal assistants because you have much more personalized ai assistants and then you can see that maybe jobs like maybe for free dating um script writing maybe writers because you have a lot of ai writing but now these people might go out of except they now start understanding how to use ai writing tools and then they now start using the ai writing tools to be able to get their own writings better or to be able to see how they can get their personal assistants wrote better using ai tools then they will still be they might still be able to stay again okay fine let's talk about uh money now cost implications and all of that uh is it something that would actually affect the bottom line of maybe uh small and medium scale enterprises what's the uh cost implication really to have ai in uh most uh work places well at the moment the bariatric entry is um still a bit high because you cannot really learn about this artificial intelligence without using a lot of data to maybe learn online because there are majorly no schools offline now that are teaching me especially in countries here like nine yeah so you need a lot of data in terms of um megabytes to be able to learn some of these things and then these companies might need to hire experts like um authors like myself now which is uh which just finished this particular book now and then i might come expensive and then maybe don't have that budget to be able to maybe do that so um these are some of the things that are suppressing its education quickly because not everybody is willing to climb the new curve of learning and once you cannot climb that new curve of learning because you don't want to actually stress your head to learn not to remain in that old um system and you will see that these things will you see that these companies might not be able to level up and then they will die as you know that's because they refuse to innovate all right thank you so much uh roommate Dominic for all of uh the insights that you uh all this bring on the show uh roommate Dominic is a certified blockchain architect and metaverse expert thanks for your time thank you very much for having me it is indeed our pleasure so as we go on the show today there is the need for stakeholders to harness the value of facility management as it has the potentials to transform the nation's economy this was the position of the president of the international facilities management association ifma shagu adibira at the third edition of their advocacy day held in Lagos i'll leave you with details of that i'll see you again next time i am justin acadonia many thanks for watching bye for now