you're gonna pay for that later my god is gonna judge you the underwear I was playing what's up y'all welcome to my new series called wardrobe tales my change if you guys can think of a better name where we're gonna be talking to a bunch of other youtubers a bunch of other creators people into fashion and we're just gonna be chatting about people's favorite items fashion just anything really and for our first why not start off with the bang by chatting with my old roommate frugal aesthetic this was the last video I filmed when I was in New York I'm currently in Las Vegas so let's just pretend we're in New York and we're heading to Christian's office what's happening everyone what we're here with my brother was good man what's good man how you doing chilling man how you doing after moving out how long has it been it's been about four years oh yeah since LIC four years four years damn four years wow anyways we're here with Christian we're here to chat about some of his favorite garments that he owns Johnny approached me with this last night I had one night to think of my five favorite things dude I've never been asked this question before and I had to think about this all right so what do you think what do you think the viewers want to see we got short attention spans nowadays you know everyone wants to get to the business I'm just gonna bring out my most expensive piece let's go first got this big boy right here it's about snap it's about 10 pounds 10 pounds of just animal skin man so this is a chrome hearts leather jacket whoa pretty straightforward there's nothing like special about it but very simple yeah all right let's just cut to the chase Johnny how much do you think this is worth uh four G's yeah man that's you're pretty right on the money if you were off if you were off by five grand nine G's okay but I did not buy I'm just gonna say this right now like I could go back I would not spend that much money on up on on a jacket but I just wanted to do it because it was like gotta live XS sometimes you know it's fun but yeah so I just bought this because you know I I didn't buy any clothes for like a year like I fasted like last year I stopped buying clothes cuz I was like I wanted to see what would be like if I could just work with the clothes in my closet and also I was like starting a brand and it was like I wanted to find like reasons that I would need to buy clothes to start this brand so what I did was I just didn't buy anything and so over that time like I found like I was like oh I wish I had this and so for whenever I had a moment where I'm like I wish I had this piece I would just go and like try and make it or like try and make something close to it or like try and brainstorm that would come up with a solution to my problem and it's hard to have a problem of like it's hard to solve a problem when you don't have the problem because you're just buying clothes mm-hmm so I didn't buy clothes for a year and I thought like it would be a cool comeback to just buy something absolutely ridiculous just irresponsible purchase but impulse super actually wasn't actually impulsive I my friend that sold me this I sat on it for six months oh I was like I'll come back to you in six months when I'm done with this fast and I'll buy like the most expensive thing and yeah that's the story behind this I just thought it would be funny to buy something absolutely ridiculous you did it like a fashion fast yeah fashion it was ten months damn exactly ten months nice yeah I only recently came back you recommend a fast the way people recommend in my fasting yeah does it work the same way so what happened for me was like I was forced to kind of just work with my closet which you know I can't even speak on like other people taking on the same thing because I'm blessed to have the closet that I have over the years of doing fashion content but it was fun just finding ways to experiment and fun like trying to solve problems that I had by like coming up with solutions and you will be seeing that later next year when I do have the whole fucking thing coming out but do I recommend it it wasn't that fun it was pretty boring honestly trying to come up with different versions of the same fit right but I did save a lot of money and then I and I had lost all the progress right away so yeah that's this here you hold it hold it's pretty heavy man yo you can do some grow your adults 15 pounds man I will okay if you're if you're presented the opportunity to do it this is your sign to do it yo just interjecting here hope you guys have been enjoying this series let me know if you guys want more but it is the holiday season coming up and I want to let y'all know about Lupin's Black Friday sale now this isn't sponsored at all me and Lupin have designed a collection together and the owner and I are just really good friends and I'm just here to show my support so right now for Black Friday they are offering 20% off if you use the code and the sale ends on Monday November 27th Lupin is by far my favorite Julie brand that's exactly why I wanted to work with them when I designed my own collection they use the highest quality 925 sterling silver that is handcrafted in Korea I mean just take a look at all the designs they're minimal they go with any style you can check out my collection and also take a look at these rings which look amazing whenever they're stacked I think this is a great gift for yourself or for the ladies if you're watching this is a great gift for your man's but the ladies you can wear as well it's gonna look good on you I do not leave the house without ever wearing a piece from Lupin it just goes perfectly with my style I get a ton of compliments from it and so would you so don't miss out on their Black Friday sale just click that first link down in the description browser sites you can check out my collection they have a ton of other minimalistic designs and I'm sure you're going to find a piece that you like remember discount code is Black Friday the sale ends on November 27th I don't think you're gonna see prices this low again but yeah thank you for supporting me and my friend let's get back to hearing what Christian has to say oh the bullshit yeah we can get on with it with the cool fun stories okay so what do you want to see now what are you what are you thinking let's see what's what's see here's the thing with fashion youtube and just fashion in general the fashion space most people don't hold clothing items for like maybe more than two years max right everyone's wardrobe's always swapping out yeah do you have any pieces that are very old that you still rock I do I the underwear I'm wearing right now I've actually owned since 2014 I used to work at this store and whatever things were on clearance for whatever reason the accessories on clearance like the tags never rung at the door so I would steal the underwear you think everyone has a a story like that when they've stolen something everyone that has worked at retail store has stolen from that I feel like everyone has has a story dude the people that I used to work with like the really good people that were like older that were moms and very good professionals in the store would ask us to take things for them yeah so so I would walk out the store wearing five pairs of underwear the old man and yeah the underwear I'm wearing two days actually from that but actually the wait we can't see it the underwear I was playing though I was playing the underwear I'm wearing right now is uh there you go everyone the same it's the athletic stretch underwear all right but actually but I did uh go out of my way to bring in a really old piece that uh I have kept in my rotation like constantly regularly wear since 2016 all right let me bring it out all right so this piece right here if you go back on my instagram and you go all the way to like whenever you'll see this piece I feel like I met you I was wearing this piece the day that I met you oh shit yeah so the day I met Johnny who's our friend's birthday party and friends birthday dinner in 2017 I wore this I wore this in a bomber jacket under this or over this wow yeah so this piece it's this like old like patchwork shirt like button-up shirt honestly it's funny because this type of shit is what's popping right it's popping right now dude like this is like Bodie is making stuff like this but I found this at a Goodwill in Hawaii oh snap and I don't even know like what the brand is it's just like k i design I don't know yeah it's just probably some local like place that makes shirts and I just really like the color composition like the color palette was really cool like the patterns were really cool no matter like where my style has gone like this is just found its way in I think it just really like this just really speaks for my personality you know it's from Hawaii and I think I do hold a lot of sentimental value to it so yeah this is like my oldest piece that is currently still in my wardrobe that I that I regularly wear other than underwear of course I wear the underwear all the time the underwear house holds in it now like over here and which I never thought was like a problem because like who is looking there but me but then like I have a girlfriend and like sometimes I'm like sitting down like this and she's like what the fuck is that I'm like hey man it's it's just distressing it's okay I got one too we don't have a problem with that when it's your jeans distressing ventilation come on yeah man come on we don't have a problem when when Rick Owens does it but true so yeah uh I think I bought this for like 20 bucks yeah that's solid I've gotten work and you've worn this I've seen you wear this almost every year you wear at least once a year I'm wearing this probably tomorrow to my friend's wedding nice yeah it's his reception I'm probably gonna wear this so yeah this is a piece that I think I'm gonna have for the rest of my life as long as I remember to not like you know lose it yeah and don't get any more don't get more personal than you know where you're from yeah getting getting something a piece from where you're from yeah and so honestly you never know when it's gonna be the piece like I bought this on a whim like I did not but yeah this is the one man this is the one I don't know so what's what's been your style journey you know a lot can change in just one year but it's been you know we met in 2017 obviously both of our styles are completely different let's let's hear your journey with your fashion style so I feel like when people talk about their style journey their journey there's always like this uh there's always like a sense of like oh I really like this aesthetic and then I moved on to this aesthetic and then I moved on to this aesthetic but since like I talk about so many clothes and so many styles all the time I feel like I've never been married to one thing because I'm just my mind is always somewhere so I feel like for me the progression hasn't necessarily been a specific aesthetic to another aesthetic per se but rather it's like a thought process like of how I view fashion and how I want to play the game and how I entertain it and there came a point where I really wanted to push myself to see what type of clothes I could be comfortable wearing and comfortable styling and I remember there was a specific point like a specific piece that I tried to style and really stro like strive to get myself comfortable in that in those shoes no pun and uh that's right it's gonna be these bad boys right here the rico and kiss heels here you hold one I'll hold one I always thought I was really comfortable wearing whatever until these like really started taking over the market and I remember seeing these like man that's like the first shoe I'm like I don't know if I have the balls to wear that yeah and it like intrigued me like not having the self-security to wear something right because like I've been around clothes and talked about clothes for so long that I always just thought of that could body whatever and just pick up whatever and style it so I remember seeing these and my friends wearing I'm thinking like man those look so cool like I want to I want to get to a point where I can wear those so I bit the bullet and went out of my way to actually uh get myself a pair and like I made a whole video about it like wearing these for like a week sure I'd get comfortable in them yeah and I still love them I love this silhouette I don't wear them as much because honestly they're really hard to wear yeah but I still love you have to learn to walk with these surprisingly they're not that bad to what you should put them on right now no that video you the video you did I tripped on it I like almost snap my ankle I got that ankle but um I think that's that's probably what happened yeah these are I mean they're not yeah they're not the easiest to walk in but you'll be surprised like you can put them on and figure it out yeah like but yeah this was a piece uh it means a lot to me because this was like the first time where I really had to push myself to get comfortable in something and I feel like I kind of used this as like like I remember like trying to have to style this whenever I want to push myself again I'm like okay if I can wear these things if I can walk around in these things then I can wear whatever yeah just like it's like you can make it in New York and make it anywhere else the same shit with this yeah and it just it just made fashion so exciting like it brought in my perspective right on what I can wear and obviously it's not like I'm going all out every day yeah like I'm not really going all out most of the time but um it was nice like uh knowing that I could if I wanted to it was a cool challenge and so that's why these mean a lot to me and it was just like I feel like that was a pivot in my style journey right you know I like this did your gum like just dissolve I swallowed it oh yeah I just swallowed my it just I'm a gum swallower man oh you swallow your gum I'm a swallower man your spitter I'm a spitter oh you know no one likes a fucking spinner man oh all right all right you wait wait wait real quick though what's what was your pivot in your style journey oh what was the latest like latest moment that was like that brought in a new era of Johnny tie my journey has been weird I think it definitely started because I've always been into like sci-fi stuff and especially after living with you you introduced me to acronym actually and I think the whole techwear scene space really changed my style because I'm a former engineer dropout and I was just really into like cyberpunk I'm not a former anything yeah I think it was definitely the the whole techwear scene that definitely expanded my style because I was more used to slim fitting skinny clothes but you know techwear has a little bit of some bagginess tapers and stuff and you find that hard that pivot from when you go from like form fitting because you used to like really gym attire and athleisure stuff because you were really fit how was that transition because I know people find that difficult to let go yeah in my opinion a lot of the difficulty comes from like you always gotta you always gotta showcase your your gains and that comes from some sort of insecurity I guess that that's how I was at least and so it was hard letting it go but eventually you know you just don't care about it that much I feel like people care way too much about that when it comes to fashion I was just exploring different different styles tried out baggier stuff is there a moment it clicked or was it like a transition I feel like it was a transition I think it's gotta be a transition because I still like wearing slim fitting clothes I wear both you know I don't mind oh yeah I'm a skinny jeans advocate yeah for sure yeah I don't mind any any form fitting clothes or baggy clothes I like trying them on because you gotta be open minded with that stuff yeah I feel like that is a big one there there comes a point where like people love getting married and dating specific aesthetics but I feel like you either stay there or like there comes a point where that's the thing when people stay there it's where you gotta respect that I do I love that when someone stays there for years yeah oh man I envy that yeah because I'm like dude you're you're set that's a simpler life it's such a simpler life man it's like the way we look at the Amish yeah those guys are good yeah you know they're just doing the same things every day it's the guy wearing skinny jeans with uh with like Saint Laurent Wyatt's and like a slim t-shirt every day it's like pattern t-shirt that's the guy on shirt yeah that's the guy man like they don't got to worry about nothing yeah what's been your thought process when it comes to shopping now that you've you've made videos for like seven years I'm sure you think differently than when you first started yeah um so now what I'm buying clothes I'm trying to be more like precise and calculated with my spending and like with my purchases because no one likes closet bloat right like when you just have a whole bunch of stuff you never wear and it's just there you know and you don't want to throw it away because it's like money that's like a mental drain too it is a mental drain so like when I'm trying to build an outfit I'm just like sifting through dirt that I know I'm not going to wear to hopefully land on something that I might find interesting and so right now I'm trying to be more accurate about it just think harder about my pieces so whatever it needs to be for like if I'm buying clothes for a purpose like you know like if I'm buying clothes for like a wedding or if I'm buying clothes for like a specific moment if I can if I have like if I have the if I have the right idea the right time and like the right finance I'll try and make sure that whatever I buy I'm gonna be able to wear like for a long time right like recently like me and my friends we're gonna do like this we're going to like a pool party in Vegas I just needed swim shorts and I didn't want to go out and just buy like swim shorts I was gonna wear once and so I took the time to like go like we went to a mall and like we shopped around and I found some swim shorts and I'm like oh I'm gonna be able to wear these like anytime I go swimming and just that thought you know regardless of how they look or like whatever like how much they cost or like that doesn't matter it's just a thought that like I really like these shorts and I know I'm gonna be able to wear these for a long time even if it just fit this specific scenario there's gonna be another time when I go swimming right having that mentality for everything has really made my wardrobe a lot cleaner and yeah so one of my favorite accomplishments with this thought process this is the acronym J28K I think or no I'm not I'm tripping this is a J what the fuck am I talking about you see I don't know because I'm wearing it you know that's what's most important so this jacket I uh I remember just seeing on like oh like the Essence website when I was browsing yeah and I remember thinking like wow this is a very like subtle acronym jacket right like usually the jackets like the J1A are like really like you know and even like some of the other jackets there's just it's very apparent that it's very tech wear and I've seen this and I remember thinking like oh this is like you can't even tell which might lose appeal for a lot of people but I remember thinking like the reason I like acronym is is like the design is nice but I'm there mainly because of Errolson's approach to clothing right it comes from like an architectural standpoint where he's trying to problem solve an engineer like the perfect piece of clothing for this specific environment for this specific situation and that's kind of like where my mind has gone not in the technical literal sense but like even for style like I'm like to think of like okay if I'm going to buy this jacket I can wear it out I can wear it casually whatever and this jacket kind of just fit all the boxes you know it was a very pricey jacket I did wait for it to go on sale which you should yeah I think most people like for acronym like if you're just casually just buying acronym MSRP that's crazy yeah like God God is gonna you're gonna pay for that later like God is gonna judge you but so yeah this is a it's just a really plain you know basic there's nothing on the back uh it's just a really plain jacket that's obviously waterproof but my mindset going into this was like I'm gonna only this is the only waterproof jacket I'm ever gonna need yeah this is literally that's all you need for any situation yeah hiking and it's been about a year since I bought this and I have not even thought about buying another waterproof jacket I have a couple like I have I have had a couple like Arcterix jackets before this but I'd never wear anything else I wear this like all the time I wear this like even when it's not raining like it's just a good like casual jacket you just leave it open and it's just a cool like jacket to throw on wear with wear at any given time and also you know you can't help but think it's also an acronym jacket right it's cool you can't like deny the cool factor they're marketing people think about that like you want to lie and be like it's not about the brand it's 23 it's about the brand absolutely it's cool it's fine to be about the brand but why are you buying the brand that's the main thing so yeah that's that's why I have this and I feel like this has been a really this has been my greatest I'd say in terms of objective purchases it's like lived up to everything that I wanted it to and I can see I have not gotten bored of it I can see myself wearing this forever that's like the ultimate piece yeah and that's right what you ask for yeah when you when you're when you're trying to buy clothes anyway especially at that price especially at this price yeah so yeah I think it's a j96 the hood's detachable too so it turns into just right yeah it has it yeah dude they thought of everything and it's fun like is this the one where you can attach your AirPods yeah there's the magnet hey yeah so like a year into having this thing I'm still like finding new shit about it that I like did not realize yeah I like this aspect of um when you clip the buttons yeah you don't have to grab the inside of your jacket there's a little loop for you yeah it's perfect man yeah and details you don't have to fucking zip up the jacket it's nice so yeah this is to me been like my best purchase almost ever you know is it worth the price like can I get stuff that's like oh wow I didn't well if it's the only jacket do this what happened see like I did not know about this you just found out something you can cinch the hood oh snap oh that's what that's for learning something you know I'll do this is crazy like well if see only jacket you need a buy for the price the rest of your life then that's definitely definitely worth it you know what if I haven't done the math but I think if I wear this a couple thousand times it comes out to like just as much cost per wear as a regular waterproof jacket so in a couple years it'll be it's almost like I just spent 50 bucks on a jacket true true but yeah this has been the ultimate purchase for me everyone needs to find theirs what about you what's been your what's been your favorite purchase lately I just bought some cargoes from fried rice which is actually this brand right here I bought it to support my um Maya she's a designer for that brand oh cool it's really it's really cool seeing their journey going from the really small pop-up they ended up in high beast they're an urban outfitters now it's really cool so I just wanted to support that's a big account man yeah making money I guess that one was one because more um I know what it's like to you know run a clothing brand too so any support you know it's very much appreciated yeah so uh yeah I guess that piece it was it's a I haven't even shown it in video yet it's a I'll show the b-roll right yeah look at this b-roll I wish I could see this voice me over on the b-roll I'm voicing over the b-roll let's go look at this oh look at these pockets right here I wish I was I wish I was these pockets right here got some straps too oh my I wish I was these straps right here look at these straps oh pull me oh yeah all right all right cool there we go those were those cargos I made them now maybe you might get excited about them now now they might purchase yeah maybe you'll be excited now all right y'all in injecting again I just want to let y'all know that I am doing a Black Friday sale for my brand a choice made and we've actually updated our caps right here to a double puff embroidery before it was just a simple embroidery and it looked kind of fuzzy if you looked up very close but this is a double puff so it's very very detailed you can tell it's a little bit raised off the hat and just looks so nice this is the final version I'm probably not going to restock these hats ever again because it's time to move on to other designs there's also gonna be a ton of other items on sale for Black Friday you know some leftover pieces we have like one extra hoodie a few more trays and then our art piece they are going to be heavily discounted so the sale starts on Thanksgiving Day it's going to close on Monday and fellas if you're on our email list you're gonna get a special email for an additional discounts for Black Friday so you're gonna save a lot of money on these pieces and again I'm not restocking these pieces ever again so just click that link in the description I appreciate you guys's support let's get back to it all right last piece so um the last piece didn't really have a category for it I just thought it was like I needed to share this specific piece I'm just going to bring them out I'm going to do no talking about them first I'm just let the camera see it so that the audience can see it and they can do some talking for themselves and see why and maybe maybe judge first you know go ahead and judge there's nothing wrong with a little bit of judging look at that oh oh man that's seen some some day better days man you know what though they don't smell I don't smell anything don't smell like anything it's that Asian Jean man we don't smell bad yeah I mean and we take off our shoes too I use around with these barefoot okay yeah that actually doesn't make sense dude they smell like the brand new they don't smell like anything maybe that should be the thumbnail I sniff in a pair of shoes yeah I don't know I mean my story behind these okay so these are a pair of vans authentic comfy cush as you can see the sole has a little bit of a lift to it they're a little bit chunkier the inside's pretty soft so I bought these in like what 2018 2019 something like that as you can tell I wore the shit out of these I wore these down to the ground there's like four foot drag when do you get four foot drag yeah you know what I mean like there's drag right up here there's drag all over these things no sense doesn't make any sense oh wait didn't you stay in these did you stay in these maybe a little bit because I mean I mean you stay goofy right no I was I was uh I was I was regular oh really yeah because there is the fucking kickflip hole yeah I don't know if you can see my instagram handle this is what they are named after so um the story behind these I remember just like realizing that I really love white vans and I wanted to buy a pair of white vans that I could wear every day I was just kind of obsessed with the idea of having a thing that you wear every day I don't know why and I wore these every day for like I mean not every day but like 90% of my days for like three years or something like that and then I wore them on and off for another like one like another year these are very sentimental to me because like I wore these like survive through the pandemic I remember just like wearing these around the house to feel normal yeah you know just putting on shoes just so I can feel a sense of normalcy and um because they're the comfy cush I don't know what it is but like I could run in these so uh I ran a half marathon in these and was that 13 miles 13.1 miles yeah the fact that I was able to do it in vans like this is a zero drop shoe there's no heel yeah you know they're pretty flat they just have been through a lot and it's like the fact that I was able to get away with wearing a shoe this much and just really getting into them and you know there's like a there's like a lot of they've just been through like a very I've lived a lot in them that's what I'm trying to say and I think they carry those memories as you can see yeah didn't didn't you hike in these when we did that nine hour hike in these oh my goodness yeah so that's probably why they're also banged up yeah remember like at the what those new when you when we hiked where they knew I think I yeah this was like 2018 2018 I just got him I didn't sleep that's right oh my goodness he slept like 20 nights yeah I slept in the car I was like you know we'll do it man you know like you were boys I didn't sleep so then I felt good at first but on the way down my body started shutting down we had a walking stick and I had Johnny on the other arm my calves started cramping too yeah so we were dying we're just going down like oh man but yeah so these I brought these on because I'm probably at some point gonna frame these or something you know like these have just really man there's like hair on them like whose hair is that are you gonna wear those to the med gala yeah so that's the thing if I ever get invited full circle when I do get invited I will be wearing these at least for just a photo you know whatever they get me and you know just just to wear them on there but yeah this is the vans from the vans at the med gala so and I and I've like retired them like there was a point where I was like dude I got a stop I got disgusted no like really though like if I put these on like my toe comes out like this I was like at some point I'm like this is getting disgusting I have to retire them and so I did I forgot what I did specifically to retire them there was a I remember like wearing them to an event thinking all right this is the last thing but I did retire them I don't wear them anymore obviously I just keep them in the closet I'm waiting for the day waiting for the day I can pull these out the red carpet of the med gala but yeah so I brought this on as the last piece because this is probably the most sentimental piece I don't usually get sentimental about things I'm really good at just like you know like the memories are here they're not with the item but these things I'm just like something about this I just have to keep these until there's a time where I can wear them again one last time but yeah not everyone's gonna have a fucking story like that for a pair of vans but I just think it's funny because there there's just a stupid authentic pair of vans that just have this crazy story to me but yeah that is those are the five pieces we'll get all of them on screen right here and yeah so what what do you what piece of clothing in your wardrobe do you think you hold the most sentimental value to hold the most sentimental value probably my denim jacket that um I got for my dad are you're yeah the one from your dad I remember he bought that in like the 80s yeah I think he told me he bought it for like 30 bucks which is like 100 bucks now then yeah something like that yeah he he wore that a lot I actually have a lot of pictures of him wearing it and um I just asked like do you wear this anymore and he said no and it's like can I take it and um it's like yeah you can take it and I think he was happy that it took it to be honest because you get to live I guess another life yeah so um definitely very sentimental to me and I always recommend that to anyone like if they're looking for free clothes you know raid your dad's closet raid your dad your uncle I have that too so I was cleaning on my closet the other day and my dad had this like polo windbreaker type jacket that uh I just saw on my word I never wear but I know it's my dad's so I like keep it there right you know I think it's nice to have clothes with sentimental value but you shouldn't like hoard things absolutely because there's so many memories dude yeah when you're trying to like clean things out and you look at like oh I remember these shoes like do you just forget about like you have it up here but um but yeah it's nice to have like some pieces around that you're just like telling a lot of stories that's yeah yeah so that was christian's favorite favorite items favorite garments um some dull pieces man yeah man I had to really wire it down you told me to pick five of my whole your wardrobe is massive um thank you for having me on man yeah I appreciate this bro like when do we get to when do we ever get to film anything yeah dude I think the last one we did was with the kiss boots oh yeah yeah there's an inclusion in the video that was a long time ago yeah I kind of missed doing stuff like that let us know what your five pieces are of anything do your favorite five pieces um let us know which one of which one of the five was your favorite personally my favorite were the vans yeah I think vans for me too because just because um I've seen you wear that basically every day dude and then when we hiked together when you were wearing those crazy stories I wore those in New Mexico that's right I wore those at white sands actually I think I have the we have the clip yeah me wearing those at white sands but what are you wearing by the way this is a larvae uh oh that looks dope I just like it because it's funny I like how ugly it is but um that's been a big theme of me lately I like ugly clothes I like right now that's my where I'm at man when something's ugly there's just a factor to it that's like it's not supposed to be cool and that's why it is cool let us know if you're ugly if you're ugly comment in the chat if you're not ugly stay out of the conversation only ugly's in the chat thank you for watching thanks guys but only if you're ugly comment if you're hi dude I appreciate it man yeah all right y'all that's the first in this series let me know if you guys have any feedback how we can improve this type of content who else you want me to talk to you if there's any questions you want me to ask but yeah if you guys enjoy this type of video make sure you give it a thumbs up subscribe to the channel and until then stay fly deuces


In production analysis, we are going to study that how the cost curves they are drawn and the chapter is financial constraints. As we have already studied in the part of the output side that the production function or particularly the new classical production function has various stages and these various stages they are very much fruitful in deciding for the entrepreneur that up to which level he has to produce, which stage will be useful and in which stage if he enters that will be a risk or there will be an increase in the high cost. So reciprocating that production functions when the same level of the output is produced it also entails the reciprocating costs. Therefore, when we have to decide about the production process, we also have to decide about the related costs. So likewise the production we are having certain point of inflections then for those point of inflections in the production function what will be their reciprocating points on the cost curve. There are certain maximum and the minimum points in total output in the variable output and at the same time the marginal production or the marginal output. So the shape of these curves it also requires that the entrepreneur or the producer it should also have the knowledge related to the reciprocating cost curve. So now coming to the shape of the cost curve we are going to see this table that we have already utilized where we have plotted our output in first column and then we have plotted the fixed cost then variable cost, total cost, marginal cost and the other things that we have placed here. Now how we have to plot them in a curve then as all these costs they are particularly related with this units of output. So we will keep the units of the output on x axis and for the total cost we will keep the units of output on x axis by keeping the total cost on the vertical axis and then we will join all these points. As for the fixed cost again we will plot this against the units of output and when there is no change in the fixed cost definitely it will have a straight line. When we have this variable cost in the start as we see that it starts from small number of the cost rupees and then further it goes on increasing and after a certain point it further has a capacity might be to decrease like this. So all these costs they are plotted against their respective units. So when we draw in the start we will put the output that has to be produced by units on x axis and then one by one we will plot our fixed cost then variable cost and by adding the fixed cost and the variable cost we will come up with the total cost and then we will plot the total cost on the graph. When we draw the marginal cost curve we see that this marginal cost is basically the change in the total cost curve for one unit change in the output. So keeping in view the same we also draw the marginal cost curve on our plotting and we see the various points of the marginal cost curve they coincide also with the average cost curve and these are the main points that provide us certain significant points to draw certain decisions. So when coming to the these cost curves we can see that the fixed cost curves as it will have no change throughout the procedure so it will be the this straight line and the variable cost curve because it will be incremental but with the certain change and by addition of this variable cost plus this fixed cost we will have the total cost therefore the shape of the total cost curve will almost be similar to the variable cost because it will follow the same slope that is exhibited by the variable cost but the difference between this total cost curve and the variable cost curve will be equal to this fixed cost curve means this is the only difference that has been caused by the fixed cost curve. So on the certain points if we draw on this L point I am going to draw perpendicular here then we can see that if the 10 units of output are produced at this point fixed cost is equal to fixed this 50 and the variable cost is equal to 108 and by adding up at these two we can have this total cost curve that is the 150. So for any point if I am going to draw like here we can draw again the 50 fixed cost then again the variable cost and then the same way we can have our total cost curve and at the same graph we can see that the maximum point of the total cost curve maximum point of the variable cost curve we can depict on this graph. So basically these are the total cost curves and likewise now we also can draw average cost curves. So here we see the average cost curve it is going to exhibit likewise L shape curve as the fixed cost remains constant so when we divide it by the units of output it will be declining in the start more steeper and at the end it will be just close to the x axis but it will never become 0 because the fixed cost is never becoming 0 so when numerator is not 0 there is no possibility that the average fixed cost curve will become 0. As the average cost curve it increases if we see this curve so it is going to increase but when we divide this by the total units of the output then it exhibit a flatter form of the U shape curve that it shows that it will be the average variable and average total cost curve it starts likewise from this point when there was the fixed cost because either there was production or not fixed cost is there but at we can see that this average total cost curve it starts somewhat backward from the average variable cost because average variable cost starts when variables are added in the production process and the marginal cost curve it is more deep curve or the more U shape curve and it shows certain points that reciprocate the marginal product curve a curve when it intersects a point marginal cost and average variable cost that is the exactly the same point where marginal product curves intersect with the average product curve and when marginal cost curve will be below then the average variable cost curve that will be the part of the production function when average production curve will be higher or greater than the marginal product curve and the range after the intersection of the marginal cost and average variable cost curve this will be the part when average marginal product curve will be greater than the average product curve. So this type if we see that they will be the just mirror image of the marginal product curve so if I draw a simple way the marginal product curve and the total product curve it will be similar like this and in the mirror image we can see that this point it will just show the marginal cost curve and likewise we can see that it will be here average variable cost it will be average product here it will be marginal product and here it will be marginal cost curve and likewise the average total cost curve it will be like this so not exactly but it will exhibit the almost similar pattern that will be explained through total production curve and then the total cost curve so in this way it will be quite visible for the entrepreneur and for our policy makers to draw the various cost curves thank you


This is Think Tech Hawaii, Community Matters here. And welcome to another edition of Hawaii in Uniform, I'm my host Calvin. And normally here on the program we talk about issues concerning our veterans of military and a little bit later in the program we'll give you an update on some of the things that's happening. But I think during the last program we mentioned that the VA was putting out a new veterans ID card and unfortunately I think it's still not happening. So we'll give you an update on that and of course some other issues in the future anyhow. But right now, like I said, we talk about a lot of different things that have an impact on our community. We have a lot of individuals who in different ways do what they can to help to promote the spirit of aloha and a number of things here. Today I have a very special guest, Ms. Hawaii, Ms. Mokolani. Mokihana. Mokihana. Hi. Hi, Calvin. Hi, Calvin. How are you? Last name, please. Dorothy Jelfick. Okay, good. First I want to thank you for coming on the program. Yeah, thanks for having me. Yeah, one of the things that I guess people will try to say, well, how what's the tie-in between the military and the beauty pageant if you want to call it. The thing is I think there's a lot of training that you guys, that your participants go through. Absolutely. And it's just, could you tell us a little bit about that, what you have to do and how did you get here on the first one? Yeah, absolutely. So while starting, the pageant was something that sort of came out through discussion with Dorothy Douthit, who's also my mentor, who I've known since I was 12 years old. She was the principal of Academy of the Pacific. So through discussion and just, you know, I network a lot in the community and I'm already a very busy community advocate. So through talking with, she suggested to join the pageant. So I joined Ms. Hawaii America last year and I only had a few weeks in and I learned a lot about being responsible, having discipline, showing up on time, really having courage to do things that are quite uncomfortable. You have to do a lot of public speaking. You have to kind of be ready on the spot for, you know, all sorts of different events that can come up. So it taught me about confidence. It taught me how to sort of communicate with all sorts of different people and being open and showing an extending compassion and how to be, you know, I guess patient, hard work and fundraising as well. All the treats that you mentioned, you sound like you make a great Marine. I think I would go with Air Force. Yes, please. I know that you mentioned, like I said, as far as support is concerned, what is your background and how did you get involved with the, you know, the Ms. Hawaii program? Well, I've been an educator all my life and at that time, actually for 31 years I was head of a school called Academy of the Pacific. Mokihana came in in seventh grade at the age of 12 and graduated and I have helped her along the way ever since. Currently, I am an instructor in the School of Education at Hawaii Pacific University and I teach people that want to be teachers and quite a number of my students are military and they do very well in the education program. That's about it. Yeah. And with the pageant. Oh, yes. It was the pageant. Definitely. How long have you been here in Hawaii? Over 50 years. 50 years. Yeah. And you're originally from? Minnesota. Minnesota. Okay. What brought you to Hawaii besides? I was brought here by the University of Hawaii to teach as a professor in the Department of Germanic Languages at the University of Hawaii in Manoa. To be honest, that wasn't a good position for me. Yeah, I wasn't temperamentally suited, I think, to that. So I left and became a curriculum specialist for the DOE and I founded a model cities program back in 1970 and ran it for five years. It was an education program for people that had not had as much education as they wanted. So we did all kinds of innovative things that worked really well. For example, we videotaped Korean construction workers and their bosses and then used that as ELL training, English training for them so they could talk about what the boss meant when he did actual wires. They were really interesting things. I know that, of course, with the large military community over here, get back to your training a little bit. For my purpose for joining the pageant, right? So the purpose behind joining the pageant was actually my platform is education reform. So together we're founding a school called Ho'okili Hawaii Academy. So that was the huge vision behind actually doing the pageant. Okay. I know a lot of people will say nowadays, beauty is in the eye of a beholder. Absolutely. So with all the sensitivity about certain gender issues, things of that nature now, why would there be a need to still have something like the Miss Hawaii pageant or the Miss America pageant? But I think, of course, there's a lot more that goes on behind the scenes when you're preparing to run. You mentioned about self-discipline and some of the other things and correct me if I'm wrong. The individuals out there, young ladies who may initially get into it, to try to learn more self-constant confidence in things of that nature, is that what you see? Yes. Yes. I never had any previous experience with pageant and once I actually got involved I saw the hard work that a lot of these young ladies go through and you have to sort of be comfortable really in the unknown and being prepared for sort of whatever comes at you and the one thing that it taught me was how to be brave and so I'm really thankful for joining the pageant in that sense and it also supports, for example, the Miss America is one of the largest organizations that give out scholarships to young girls. So I definitely feel it's a positive organization and with, in regards to the military, I do feel that we learn a lot of those same skill sets, you know, showing up on time, waking up early, you know, a lot of those things, being polite, practicing professionalism, working out, having a good diet, you know, all those things. Yeah. It's not easy for anybody to be Miss Hawaii or anything else. I tried. I was going to go to the contest, you know, but they told me a certain God tree. Yes. But I've been lucky. I've been lucky. The other thing is that in the pageants you are a lot, you are encouraged to have a platform so it's an opportunity to get publicity and interest in things that you care a lot about. Yeah. When you say platform, what do you mean, different social programs or how does that work? Well, a few besides our school, I'm also a board member. I'm a board member and coordinator with United Nations Association Hawaii Honolulu chapter. So we do a lot of, you know, peace summits or we'll have, we just had a really nice peace day event at the Hawaii State Capitol and we had, you know, a few global summits. So through those efforts, we're able to work with people locally as well as internationally and the pageant is a good way to, I feel like, get your message, you know, whatever your message might be out to the community as well as to the world, depending on what work you're doing. Right. Yeah. As I mentioned, of course, not everybody can, you know, wear the crown, but those who go through the process, you know, it seems that, again, it's a training for life, you know.  And again, I think that could have a ripple effect when you have somebody who's been part of the system and you have other people, their peers, see them and in some way try to emulate what they do. So it does happen. Exactly. Yes. Yes, absolutely. No, it's been a really wonderful opportunity and we're really thankful for, I'm thankful that we made the decision to join the pageant and I have a lot of respect for what these young women do because it's hard work. And from behind the scenes, it looks easy because, you know, from what the public sees, they might see photos of, you know, pretty girls, but it's a lot of hard work that, you know, fundraising, public speaking, serving various nonprofit communities all over the, not just locally, but sometimes even nationally, you know, and having to have to be on, smile on your face. So you do learn a lot of patience and endurance when you're going through it. Yeah. You're not right to have other people in the house. So when you move on after whether you, when you take the Miss America crown. Oh. Well, thank you. I'm not there yet, but thank you. Thanks. What, I guess you'll, no matter what, I guess you'll continue to do what you can, like say, when they're local and also national and international scene. My focus going into this pageant was my purpose and the message that I wanted to get out to the world. So my focus really was my platform and whatever opportunities come along with that, I'm ready to allow it to evolve and unfold. But when you, you know, I'm happy for all the young women that I've met through the journey, but rather, you know, we all have our crown. I think it comes from within whatever our story is. But ultimately I feel when you walk, when you go into something like that, you need to have a focus. And for me, my focus has always been my platform. So for that, you know, and I think having that type of mindset is really important. And it's okay. And being happy for, you know, I'm happy to pass my Hawaii crown on to the next title holder as well.  Yes. I would say, yeah.  That I'm into, there are a number of them, yes. Usually they're ones that I've known since they first came to Academy of the Pacific in sixth or seventh grade. So what do you see as the future for? Miss Hawaii or, you know, the, I don't know. Oh, for me, I see it continuing. I think I see it evolving even more into platforms that are like social justice platforms. I think there will always be a need for pageants and now they provide dreams. Yeah. I think what nowadays, again, with people so hypersensitive about certain issues, again, the gender issue, you know, again, you know, the question comes up sometime, why continue it?  No, we've got wonderful sponsors and some of them are wonderful hairstylists and all. I mean, not in the frequency division. No. Okay. I just want to be sure. No, no. We don't have that. There's nothing wrong with it, you know. And we're really excited. We're actually going to be launching our website today for the school. So, yeah, we've got amazing people in the community that are in our team working with us. Right. And we have a big fundraiser to support you financially. Oh, yes. Our Ms. America, as well as giving back to a charity that I adore, which is District 5000 Rotary. Okay. We're going to get more into that because I want to make sure we have enough time now. Okay. We're going to take a short break. Yes. And we'll come back. We'll continue our conversation. And stay tuned for more Hawaii Uniform. Best of luck. Aloha. I'm Richard Concepcion, the host of Hispanic Hawaii. You can watch my show every other Tuesday at 2 p.m. We will bring you entertainment, educational, and also we'll tell you what is happening right here within our community. Think Tech Hawaii, Aloha. So we'll do it. Aloha. I'm Kili Ikeena, and I'm here every other week on Mondays at 2 o'clock p.m. on Think Tech Hawaii's Hawaii Together. In Hawaii Together, we talk with some of the most fascinating people in the islands about working together, working together for a better economy, government and society. So I invite you into our conversation every other Monday at 2 p.m. on Think Tech Hawaii Broadcast Network. Join us for Hawaii Together. I'm Kili Ikeena. Aloha. Okay. Welcome back to Hawaiian Uniform. And again, my special guest is Ms. Hawaii and Dorothy. And we're continuing with one of the things that you started to, you were alluded to. Because it's not easy making the runs, there's a lot of preparation as far as mainly financial. How does that come about or what support do you get and who do you try to elicit support from? I have a wonderful like fabulous sponsors such as Cookies Clothing Company or Family Programs Hawaii. It's also another one, UNA Hawaii. So I think being out in the community, having sponsors helps you financially, but we also have to fundraise. So tonight, we're doing a special event, Ms. Hawaii America and beyond. And 25% of the proceeds will be going towards my Ms. America pageant expenses such as, you know, the gown, your flight, hotel, your makeup, a lot of all those expenses. And then the other proceeds, the net proceeds will be going to District 5000 Rotary. The funds will be used only for the state of Hawaii to help out with different community projects, youth scholarships, helping serve the homeless and so on and so forth. Yeah. A little bit about the Rotary. You're both members of the Rotary? Not right now. No, I'm not. I'm not a Rotarian yet. However, I have a lot of mentors that are all Rotarians or former district governor Rotarians. So I usually help out with their events, help out with fundraising. And and yeah, so I do feel a part of it. Yeah. It was my familiarity with the Rotary club system anyhow, a lot of Rotarians who are former military members, you know, and again, it's into the spirit of the giving back, you know, and being part of the of the beer family, the O'Hana, you know, and that's what we stress and try to point out, you know, on the program. A lot of unsung heroes over here, you know, like say in the military and outside, you know, but the thing is, is that spirit, you know, like of giving back and being part of something that's really special and I think that's what we have here.  Absolutely. And as long as we're here on Earth, with the time we have, we hope to continue doing that. Yeah. So, yeah, this isn't, this is just the beginning, yeah. Do you have any siblings or it's coming up? Didn't we have inspired to? I actually, growing up, I had a challenging upbringing. So I was actually adopted into the Casey Family Program at age 10. So I do have family, but I'm not very close with them and which is okay. And instead, I've been really blessed with wonderful mentors such as Dr. Dorothy Douthit and several others that have played a very crucial role in my life. Casey Family, a little bit more about that. Yes. So the Casey Family Program was, during my time, was a very, we were really lucky. Any of the kids that got into the Casey Family Program, we were really blessed to be able to be a part of that. And so I was allowed opportunities to go to private schools such as Academy of the Pacific where I first met Dr. Dorothy Douthit, who I call Dr. D. And I also had opportunities to receive the healing and treatment that I needed to heal from, you know, my earlier PTSD, which took me about nine years that I overcame that. And it was a really, it was a huge blessing, sort of like a guardian angel that gave me a second chance. Yeah. Yeah, speaking of PTSD, I've been in different forms anyhow, but just to let the viewers know, there is a program called Miss Veteran USA. Oh, fantastic. And these are women who are, you know, went through combat or different stressful situations. And, you know, sometimes, you know, even some of them lost lives, you know, but what it does is still has a sense of confidence again or, you know, let people actually know what sacrifices a lot of our women soldiers have made and some of the unique things that they're going through. So, yeah, it's good. Have you ever heard of that program? I haven't. No, I haven't, but I'm so happy you're here. Well, you're trying to get one of the representatives from there to come on. And if they do, I'd like to have you. Oh, absolutely. I'd love to meet them. I like that, because my daughter-in-law is of that. She's in the rear reserves now, but she was in difficult situations. Yeah. Thank you for her, thank her for me, for her services anyhow. But, yeah, it's one thing we try to touch on anyhow as far as some of the things that are not really prominently talked about in the media, you know. It seems like one of those things where with our female personnel, there are some unique situations.  And I think right now, they estimate we have like about 55,000 homeless women veterans. You know, what's here and why? I have no idea, you know, but whatever it is, we need to take care of our troops male and female and get it taken care of. And speaking of which, do you interact with the military community as far as doing any, Bob Hope's gone, so I can't do any shows with him, but is there anything else that you do as far as? I would be open, I haven't, so far in my experience this past year, if you were to ask me, just based off of this year through the pageant, I haven't had the opportunity yet, but I would love to connect with, if there's a way that I can help out with an organization or something. Yeah, I definitely love to help and support them in any way that I can. Just to make you aware, there's an organization called the Oahu Veterans Center. Okay. And down in Walkenburg, down by Radford, whatever it is, close by, but anyhow, they did most of the veterans organizations meet that anyhow, you know, but I want to contact them. You know, it might be something that might be mutually beneficial to the organizations. Yes. You know, to yourself. Mm-hmm, absolutely. When I work individually with veterans, there's a wonderful Veterans Center at Hawaii Pacific University. Really? Yeah. And I think we have the most veterans of any of the private or public colleges here, because we provide such really good services for them, so. What, is there a contact number or something? Because the first time I've heard of it, I know that there's a look there. Oh, really? Yes. No, I can send it to you. Okay. Yeah.  Because the thing is, there's a lot of different programs over here, and a lot of people, especially the veterans community and also their families, may not be aware. And connecting the dots, you know, to these different programs, you know, may help out. You know, so. Maybe I could bring someone from the Veterans Center. Yes, please. For that. I can't make an arrangement on that, anyhow. Okay. It's a beautiful space. I took on that and visited myself, anyhow. Yeah. So what do you see for the world? There's so much I want to do. How do I say that in one? I really, I really believe in the force of love and Aloha and extending that out from within. Of course, you have to love. You have to go within and love yourself first in order to overflow that love to the community. So I would like to continue to do as much good as I can. We'll see how everything evolves and unfolds from here. But I'm open and excited to continue seeing what happens along the journey. But I want to continue doing as much good as I can. Thank you. Yeah. Well, as far as we always thought, well, not always, but most of the time, the doom and gloom, you know. What positive things do you see coming about in the future of me as far as what our generation and what's coming up behind? Yes. Besides our school, I think our school will be an exciting, will be an exciting facility for the state of Hawaii. It'll be the first of its kind built from the ground up with, and we're working with some really amazing people in the process. And another exciting thing I see that happening is through United Nations work. We are going to be hosting our next international world young people Congress, which will be happening in Morocco, either 2018 or 2019. And Hawaii will be in charge of the USA and Asia Delegates, of selecting USA and Asia Delegates. So we'll be getting ready to launch a huge fundraiser so that we can pay for the flights and everything. So. As far as with the fundraising of the different projects. Yes. Is there one or more organizations that can be contacted if people want to get involved as far as... Yes, absolutely. We will do as much as I can. And there's a team of people that takes a village. So besides just her and I, we have a lot of other people a part of this journey with us. So yeah, whatever we can do in our abilities we'll definitely be willing to listen and meet. Definitely. Yeah. And back to the event that's coming up tonight. Yes. You want to talk a little bit more about that. So if anybody wants to buy tickets to help you. Absolutely. Oh, thank you. So tonight we're having Ms. Hawaii America and it's to support again my next step for Ms. America as well as Net Proceeds will be going to District 5000 Rotary Foundation. So it's going to be tonight at the Manoa Grand Ballroom between 5.30 to 9.30. We're going to be having wonderful entertainment as well as a silent auction. It's already too late to have the buffet dinner because those seats were RSVP. However, if you show up at the door, it's $50. Initially it was $100 with the buffet dinner but $50 at the door you can participate. There'll be drinks and good entertainment and silent auction and just meeting some wonderful people. So if I just hanging around in the parking lot, how much would that cost me? Oh, I, no, I was saying, oh, no, I don't, yes. So what other events do you have that's coming up to help again with this tonight? I have my nationals coming up in Ms. America which will be on the Queen Mary, March 8th through the 10th. I'll be flying out there and yeah, that'll be, so after this event I'll then be, my next step will be preparing for my Ms. America event. We're down to about 45 seconds. Dorothy, you got anything earth shaking that you wanna share with the audience before we leave? Oh, my. Okay. Anyhow, it's been a pleasure anyhow. Thank you for having us. Oh, no, no. We try to get the word out there about what's happening and again we try to make the military tie. I have a question where there's people out there who will be inspired by your story and your dedication as a mentor to some of the upcoming talent that's here in our community. Oh, absolutely. It's great. We should luck on it. Thank you so much. And when you become Ms. America, we'd like to have you come back on the program. And you can come tonight by the way. Oh, okay. If that was your way of asking, you can definitely come tonight. I'll have a seat for you. Okay, anyhow. On that note, I didn't mean to go beggy, but it. Oh, no, no. Anyhow, I wanna thank you. Thank both of you for coming anyhow. Thank you. And thank the viewers for tuning into the program and we'll keep your prize of what's happening in the future with other veterans information. And there are a lot of other good programs on this station that do cover veterans issues. Thank you very much. God bless. And until next time. Thank you.


OK, it seems we are already pretty full. Everybody who is interested in analytics is probably already here. So we should start. And today we are welcoming Claudia. She's an independent market, online marketing specialist. Is that right? No, sorry. And she will talk about particularly analytics for WordPress. Hi, I'm Claudia. I am a digital marketer. I started my career long time ago, about 20 years ago with the online world. I was introduced to the open source community, and I loved it. And that's why I'm here today. I love these work camps. I have participated as a volunteer in the past, and now as a speaker a second time, and I really like it. So today we're going to be talking about unlocking the power of digital insights. We're going to talk about analytics and how they can help you improve your content, and better understand your audience, and also take decisions that can move your business forward. I will share with you three examples of websites. One is an e-commerce website, one is a blogger, and one is a B2B services website. My goal is to show you that you don't really need to be a data scientist or an analytics expert to make data-driven decisions. By the end of this talk, you will see that there are simple questions you can ask, actions you can take to move your business and your website forward. So we are surrounded by data, but start for insights. Data is growing at an exponential rate. 90% of the world's data is being generated in the last two years. Do we need all this data? Maybe? Perhaps? For a small business owner, it can be overwhelming. My suggestion as a digital marketer is to focus on what really can impact your business. Let's start by talking about a few terms that we need before we continue with examples in order to establish priorities. What is your digital ecosystem? What do you have in place when someone visits you online? Let's think about the people who visit your website. We can call them your prospects, your potential clients, your potential subscribers. How do they get here? Perhaps they were looking for something specific on Google or on Bing, now that it's getting more popular, and they arrived here to your website. We call this organic search. Or perhaps they follow you on social media and that led them to your website. Or you run some advertising on social media and search or elsewhere, and that's how they arrived. However they arrived to your website, what was in place before they gave you a yes? What steps did they take in order to go from awareness? Oh, you exist? To consideration, hmm, maybe? To conversion, yes, I need that. What happened before they said yes? What were the steps they took before they were convinced that you were the solution? Let's see, let's look at a customer journey but backwards, okay? You have a new client. What happened before they said yes? Did you get on a call with him? This call was probably booked on your website. You sent him an email to fix it. But before that, he wanted to know more about you, so he read one of your blog posts that addresses the topic that he's worried about. And before that, he wasn't so convinced, so he checked out your reviews on Google, on Google Business Profile, for example. Actually, he had already heard from you in a group where he asked a company, he asked for a company like yours. Or in fact, he had already seen your social media a couple of times. And the very first time that he found out about you, he was searching on the web and found your company website or your social media account. How many touch points before a person gives you a yes? Becomes your client a subscriber or elite? On average, and depending on the industry, you can take between six and eight touch points before a prospect becomes a client. This means the person needs to see you, needs to have some kind of contact with you, six or seven times or eight times, either within your digital ecosystem or offline, for example, before they give you a yes. Let's look at our first scenario. We're gonna talk about a website that sells home decor products. They sell beautiful home decor products from handmade by artisans in Mexico. The owner, a Mexican living in Switzerland, wanted to know if there was a market for it. She wanted to know if she could bring these beautiful products to Switzerland and if there would be a market for them if she could sell them. In order to test that, she started going to different Christmas markets and offline markets to see if people were interested. She realized that people were interested, so she created an online shop. Now, the primary objective is obvious, right? To sell products. That's the primary objective of the business and the website. They want to bring people to the online shop so they can buy. Let's look at the main touch points for this website. How do customers arrive to the website? They do a good job on SEO, so they write a lot. They write blog posts, product descriptions, et cetera. They are SEO friendly and people find them through organic search. They are also present on Instagram. They run some ads on Instagram as well. They have a newsletter so people can subscribe and they can get their offers. Now, on this slide, we're going to see one of the pages of a Looker Studio dashboard that I created for her. We don't have the time to go into all the data, so I'm going to highlight a few things. Allow me to focus on the question she asked herself. Are people interested in these products online? And the answer is yes. You can see some people search on Google, for example, and she also made some sales. So on the right, you would see revenue. Of course, I cannot show that. So there was some revenue through organic search. When we take a closer look at the information on the search console, so how people find them, so all the queries, we found that people were actually looking for terms like Mexican decor, Mexican home decor, color indio, so they were already familiar with that. But we also noticed that most of the people searching on those terms and arriving to the website were in the US. The people arriving to the website in Switzerland through organic search, they already knew the brand. So she was doing this job, offline job, showing her brand so people knew about her with her brand, right? They are not really looking for these products. She experimented and decided to find a distributor in the US, and her second year in business, she wrote double her revenue thanks to that. So what happened is on the first year, she was selling in Switzerland, the online shop, and in the US, and then she found out that people are, it takes less effort for people to buy in the US and other countries rather than in Switzerland. And besides that, she had also some family things like a new baby, so she had no time to go from market to market. So that was a business decision that she took. And after taking a look at the website insights, another question that we could ask is how could you move your business forward? For the owner of this e-commerce website, her two questions were answered. Yes, people are interested in these products, and they buy them, but US market is more familiar with these terms than the Swiss market. For the Swiss market, she had to do a lot of work offline. So she decided to expand and sell in the US and also make sure that her website is SEO friendly so people continue to find in her. Our next scenario is the one of a writer, a blogger, an influencer. She's someone very passionate. The owner is very passionate about women's topics such as motherhood, working as a parent, women's health, fashion, community. She's a very prolific writer. And some of her main questions were, is all the content that I write relevant for my audience? What topics can I write about? What other topics can I write about? The primary objective of this website is to get more newsletter subscribers. People who give permission to receive emails with news, with affiliate links, and with other links with resources. How does this website get subscribers? Let's look at the main touch points for this website. They do a good job with SEO. Again, they are present on Instagram and on Facebook. They write a lot of blog posts, people subscribe to the newsletter, and they continue nurturing these prospects or these people with emails. Of course, affiliate links are also one way that she gets some revenue. So some of the questions that we want to answer here are how long do people stay on an article? Again, we are not gonna look at all the data but just a few things. How engaged are they with the different articles? What articles are resonating more? And which traffic source brings more engaged people, organic search, organic social media, et cetera? We noticed that there were some peaks in the traffic, so quite high peaks. And then when we looked at the data, we saw that these peaks were coming from referrals. So what does this person need to do? She needs to do more referrals so to expand her readership with other people. We also noticed that some topics are more relevant than others. People find those on Google. This could give an indication that perhaps the writers should focus more on those topics in the future as people are resonating with them. Actually, when I spoke to her and we looked at this data, she was like, oh, they are interesting in that. It was quite eye-opening. So looking at the data can be interesting. And perhaps one question to ask is which other topics are trending or important for this specific audience? What are people talking about? What else is important? As not all topics are relevant. Our next and last scenario is one of their B2E company. This offers services to other companies. It is an agency that started as a PR and communications agency. They are slowly moving into branding and digital marketing and I support them with digital marketing campaigns. The main question is where are our customers coming from? Especially the leads, how are the leads converting and where are these leads coming from? How can we get more clients that do monthly retainers? The primary objective of this website might not be obvious, it's not selling, but rather getting leads or prospects that eventually become clients. The main touch phones for these websites are on Google. They are a lot on Google, so organic, and also they run ads on Google Ads. They rely a lot on Google business profiles, so they get a lot of reviews from there on there and they are also present on LinkedIn. They do offline networking as well. This is a new dashboard that I created for them. We're still working on it. There are different sources connected, so the typical ones are Google Analytics, Surgical Soul, Google Ads as well, but we also have Google Business Profile and LinkedIn. So you can see for them it's very important to see how much are they investing in the marketing efforts. How many posts on LinkedIn did they do last month? How many newsletters are they writing per month, et cetera? And then that converts into awareness results. How many people are coming to the website? Obviously the past month was not that great except for LinkedIn interactions. And then consideration, how many people are contacting them on the website? How many people do fill out the form, the contact form, or they get as a newsletter subscriber? So previously they were on Facebook and on Instagram, but after analyzing who their customers were and where they were coming from, they decided to drop Instagram and Facebook. They decided to concentrate on what they were good at and especially on LinkedIn because those leads were converting. And after this decision, they saw an increase in their followers on LinkedIn and on the platform they decided to focus on. Also, they had more visits from LinkedIn. And lastly, they monitor new clients, lost clients, the type of business they bring, for example. And the new contracts, are they retainers, are they one-time project, are they mandates? This data is manual data they add to Google Sheets and then we can show it in the dashboard. And they monitor this at least once a month. Yeah, once a month. Some of the questions they asked from the leads that we have, which ones convert into customers? How long were they on the newsletter before becoming clients? Do calls or searches on Google Business Profile convert into prospects? They take a look at the dashboard once a month to see where they are at and how much they are advancing with their business. This quote is from LinkedIn B2B Institute. And it says that this is specifically for B2B businesses, but I also heard that e-commerce, it applies also at e-commerce. And that means that 95% of the potential clients are not ready to buy today. Only 5% are. In practical terms, this would mean, be ready with your digital ecosystem. Know your customer journey and find a way to nurture your potential clients so that you can stay on top of mind. So next time they are ready to buy, next time they're in the 5%, they come to you or they think of you. And also take time to ask, where could you do less off? Liberating yourself from tasks or things, marketing efforts that are not bringing you anything will allow you to also focus on what is important, what is relevant. And also another question is, do you really need to be everywhere? I would like to leave you with three action points. Number one, ask questions that can have an impact on your primary business objective and then translate them into your website and your business strategy. Some of the questions that we looked at are people interested in my products with the first example? Are people resonated with my content with the second example? And the last one, do prospects from Google Business Profile convert into customers? The second point is identify your customer journey and the touch points that lead to a yes on your website. And make sure there are no cracks in between.  Have you updated it? That could be one of the, that happened to me last week, actually, with a business. The other, another question could be, if you have a newsletter sign up, are you sending regular newsletters? That's another point. And lastly, optimize, monitor your analytics and make sure that they help you answer your relevant questions. If you are not happy with the answers, do not be afraid to experiment and try new strategies and let go of the ones that are no longer working. Thank you. In this QR code, you can find my website. The link is also underneath in case you have any questions that we cannot answer here. I'll be happy to help in any way. All right, thanks a lot, Claudia. Do we have any questions? Okay, one up there. You can throw it. Thank you very much for your presentation. Can you share with us how do you analyze if a blog post is optimized and what metrics do you measure? From inside out first. So how is it, how it is optimized? You have to see first what you're doing with your blog posts, right? Are you adding meta tags, the descriptions? Are they keyword to use to the search with the keywords before that? And then when we go to the analytics, then we see the engagement. How long are people, I mean, for me, it's interesting to see how long are people staying on that blog post? Do they scroll down? Do they scroll all the way down to the bottom or not? For me, it's more like time as well. You know, how long do they take, depending on how long the article is, does it correspond with the time that it takes and the time that they read, in average? Does that answer your question? Yeah, and for the bounce rate for articles? Yeah, the bounce rate, that's an interesting one. Now, I don't know if you have already Google Analytics 4. Now the one that is more interesting is the engagement rate. Have you checked that? So, instead of, I mean, I think the bounce rate is kind of the opposite, so now the focus is on engagement rate and I think that will depend on your industry as well. To check, I would check benchmarks on your industry. Okay, thank you very much. Thank you. Any other questions? Any other questions? No, he was very clear. Thank you. Thank you for the presentation. I wanted to ask what you would recommend for kind of transitioning to GA4, which we already did, but things differ now. Setting up conversions, is there anything that you could recommend? Which year for, you mean? Which year for? Yeah, exactly. Yeah, I mean, it is completely different. It's completely another version. So, yeah, there are things to do with conversions. Now everything is an event and in the past it was like sessions. Now everything is an event, which makes it a little bit easier in a way because you don't have to add manual events. There are some settings that you can do as well, like the scrolling, you have to enable it if I'm not mistaken. I have a guide for, in case you're interested, on how to set up GA4 on my website, on one of my blogs, and if not, send me a message. I mean, we're connected, but for anybody else, please send me a message. I'll be happy to send you this guide for free. Thank you. Thank you. Any other questions? Thank you very much for being a great audience.


I see you, Tony Blair. I see your rictus grin and your thousand-yard stare.  I hear the peculiar staccato drumming of your voice, as if you're doing a bad William Shatner impression, acting your way out of war crime after war crime. I see your trophy cabinet, and I see your glittering awards.  Aren't you brilliant, Tony Blair?   I see you go downstairs to the kitchen and open the fridge, Tony Blair, and I see you taking out a jug.   Crude oil is delicious, isn't it, Tony Blair?  I hear the alarm blaring, Tony Blair, and I see the vast expanse of your forehead furrowing. It's the Blair signal, isn't it? There's trouble in the Middle East, and only you can help. I see you hurry to the secret door hidden behind your trophy cabinet. I see the Blair Cave, and I see the hundreds of monitors flickering into life, casting pools of harsh white light into the cavernous gloom. I hear the dripping of water as a metal platform rises out of the subterranean lake. I see you hurrying down the gantries, your feet ringing on the metalwork. I see the images on the monitors, Tony Blair. I see terrorists, terrorists everywhere, oppressing the innocent and firing their guns. I see massacres and wailing mothers, a tragedy in sand, a never-ending parade of misery and blood. I see families separated, women and children herded into trucks, men beaten to the ground and stood over by bearded men with AK-47s. I see you shake your head, and I see you climb the steps to that platform in the lake. I see the gleaming red and gold armour of your Blair suit, Tony Blair. I see it unfold and click apart, waiting for you to step inside it. I hear the Blair signal booming across the stalactites, howling through the Blair Cave, a clarion call summoning you to battle. I see you gear up, Tony Blair. I see the Blair suit envelop you, shrouding you in five hundred pounds of interlocking titanium plates. I see the circle in the centre of your chest flare into glowing life as the miniaturised fish and reactor you've designed kicks in, sending power through your limbs and weapons systems.  You must be because of all that education, education, education you've got. I see the thrusters in your feet and shins blast plasma and steam out of their vents, Tony Blair, and I see you lift off the ground. In a second, I see you turn in the air, and I see you shoot out of the cave like a rocket made of Catholic justice. I see the town in Iraq, Tony Blair, the buildings pockmarked with bullet holes, the concrete blasted apart and the iron rebar poking through like teeth in the face of a guest on the Jeremy Kyle show. I hear the screaming, and I see the plumes of smoke, and I smell the copper tang of blood and the chemical sting of phosphorus and cordite. I see the sand whipping through the streets in the high wind. I hear explosions and gunfire in the distance, and I see the militants in the street, their faces twisted with hate and malice. I see you come spiraling out of the clouds, Tony Blair. I see them turn and scream at each other in panic. I see them raise their guns and blast them wildly into the air, the bullets pinging harmlessly off your breastplate and your helmet. Behind your mask, Tony Blair, I see you scowl. I hear the beeping of your targeting system identifying and tagging the threats. It's time, isn't it, Tony Blair?  I see your arms outstretch, Tony Blair, and I see the pulses of energy blast from your palms, burning a hole through a jihadist's chest and sending him spinning like a rag doll through the air. I see a truck explode, showering the street with metal and debris. I see tiny missiles blast from your shoulders and track their targets through the smoke, blasting concrete and dust and sand and blood high into the air. I see the lasers burning from your eyes and carving flesh in two. I see a head explode, brains and bone carpeting the walls of a ruined house. I see the last four men screaming in terror, turning tail and run. I see you chase after them, spinning through the air. I see you crash into their backs, Tony Blair, and I see their spines burst through their chests and scatter lungs and entrails like rain. I see you land in the dust, Tony Blair. I see your helmet crack open and slide away into your breastplate, revealing the glory of your face. I see you wipe your palms together. I see the women and children bursting from the houses, Tony Blair. Each of them cheering your name and thawning at your feet.  I see you raise your hand, Tony Blair, and insist that it's all in a day's work. You don't need the fame or the glory, do you, Tony Blair? You just saved the world. That's just what you do. I hear the alarm blaring once more, Tony Blair.   I see the wet patch from your crotch down to your shins where you've pissed the bed. I hear you scream as your alarm clock beeps. I see you raise your hands from beneath the sheets, Tony Blair. I see that they are drenched in blood. I see Sherry next to you, her frog-like eyes blinking away the confusion of sleep. I see a frown spread across her clown mouth as she turns her back on you.  I see you, Tony Blair.