Well hello everyone and welcome back to Sailor Academy's MBA 602 Marketing Management. This is our review of Unit 4 and I just want to welcome everyone back who's been joining us before. A slight difference to what happens to usual we are recording this a little ahead of time so we will not be able to respond to your questions live in chat but we will absolutely get to your questions later so if you have any questions as we're going throughout this feel free to leave them in the comment section below and we'll get to them either down there or in a later video but for right now I'll hand it over to Dr. Salser to just get us going. Okay thank you Mike. All right so here we are at Unit 4 and in Unit 4 we will be covering consumer organizational and service marketing. So there are three learning objectives for for this unit and the first one is we will describe the characteristics of consumer marketing and buyer behavior. We'll talk about organizational markets and buying procedures and we're going to look specifically at how organizational the organizational buying process varies from the consumer buying process and we'll also look at the distinctive characteristics of marketing services which which varies significantly from marketing tangible products. So let's get right into it again and I've mentioned this in other in other reviews. Why are the learning objectives important? First of all they really set up the foundation of of the material that would be that's being covered. It ties back to the course material and the content within that particular unit. It's important to recognize that the assessments are tied to each learning objective so as we go through the learning objectives to really pay close attention because the assessments are tied to those objectives and it will also help you when you get ready to to start studying and preparing for for your exams. So if again this is being recorded so if you have any questions please make sure you put them in the comment section and we will get them we will get back to you as soon as we can. So the topics that we will be exploring today are specifically purchase decisions. We'll talk about different types of purchases. We'll look at the buying decision process for consumers as well as in business to business markets. We'll look at buying behavior as I mentioned before we'll talk about characteristics of services referrals as well as building customer relationships. So the first learning objective that we're going to explore today is to describe the characteristics of consumer marketing and buying behavior and specifically we'll look at the differences between high involvement purchase decisions and low involvement purchase decisions. We're going to look at the stages in the consumer buying process which you should note are the same whether or not we are purchasing we are making a high involvement or low involvement purchase decision and we'll also look at the factors that might impact the consumer decision making process. So let's first look at high involvement and low involvement purchase decisions and in this situation low involvement decision making are things that are more habitual decision purchase decisions that we make they could be impulse purchases and they're basically purchases that we make without really giving too much thought to what we're going to do. Generally those purchases have low risk associated with them as well as having a lower price. When it comes to a high involvement purchase decision for example we tend to spend more time gathering information the risk of making a poor choice is generally higher and generally the price of what we're buying is higher as well. So the example here for habitual and low involvement is something like soda soft drinks depending upon where you are and the wording that you use for those things limited problem solving kind of in the middle which I might refer to clothing and again extended problem solving might be to a car if you're someone that does not purchase a car too often and recognizing that the risk of making a bad decision is kind of high because it's an expensive purchase. So let's look at the consumer buying process and it's important to recognize that no matter what we buy whether it's a simple low involvement decision making process or whether it's a high involvement complex decision making process that the process is the same no matter what we buy the amount of time we spend on that process might vary but the process is always the same. So if we use an example let's say it's morning and you decide that it's time to provide your morning cup of coffee you have that need recognition for coffee you might spend very little time on making an information on doing an information search because you might have your regular favorite coffee shop that you that you make your purchase from so you might not give it really much thought you might not give any thought to any other alternatives your purchase decision might be made pretty quickly and if it's a place that you go too often your post-purchase behavior is likely to be the same each time unless of course you buy your typical cup of coffee and that particular day the coffee is no good so the process might be very quick because it's something that you buy all the time but let's let's say now you decide that you find that you need a new computer right the process of buying a new computer is going to take a lot more time than it took you to make the purchase decision for that cup of coffee if you're buying a new computer you're probably going to do a fair amount of search information what's available what kind of features does it does it have how much does it cost perhaps the timing might be a factor as well so you're going to do a lot of information spend a lot of time gathering that information and then once you have that information take probably a considerable amount of time evaluating the information that you have and the choices that are presented to you once you're done with that process which again could take quite a bit of time you're going to make your purchase decision buy that new computer and then once you have it decide whether or not you're happy with that so again the process is the same whether or not you're making an expensive purchase or a habitual purchase any amount of time that you spend on it will really vary from purchase to purchase so let's talk about some of the factors that impact the purchase decision process and these will all impact our our behavior so things like the situations that we find ourselves in can have an impact on on our decision-making process sometimes the store environment can be a factor think about stores that you've gone into where you feel that the store environment really feels wonderful and and it kind of makes you want to spend more time there and as a result you probably end up buying something as compared to going into a store where you'll go in and the environment isn't nice the store is maybe run down you know merchants that looks dirty or dusty those things can impact whether or not you can make a decision in that store or make that purchase decision the time of day can impact your decision-making process perhaps at the end of the day let's say if you go into a supermarket and you haven't had lunch maybe you might be buying more than you would have if you had gone in earlier in the day when you refresh you'd already had breakfast or something like that the weather can make us feel a certain way about the purchase decisions that we make as well as the kinds of things that we might be that we might be buying social factors so let's let's tie this together specifically with one of the bullet points a little bit further down that talks about friends and family so the social factors and friends and family relate to our reference groups the people with whom we associate the people that we spend time with every day our family our friends even co-workers these are our reference groups the people that we interact with on a regular basis and we have a tendency to gather information from those people because we trust them we know them we spend a lot of time with them and so those the kinds of things that those the people that we associate with buy can impact the kinds of things that we buy as well the groups with with with whom we associate the lifestyles that we have all of these come together and impact what we're going to buy and when we're going to buy it we also might have personal motivations maybe about might be related to image it might be related to specific needs so those can impact our decision making factor as well as demographics if we think about the kinds of things that we all buy at different stages of our lives when we're at different ages we have different we're in a different life cycle aspects of our lives different income levels so as we go through our lives the the factors that define us demographically can change and can also impact the kinds of things that we buy and I think that no no marketing class would be complete without a discussion of Maslow and Maslow's hierarchy of needs and if we look at the graphic here the first thing that we need and really the main things that we all need are just food clothing and shelter and so we can't really move on to making other purchase decisions until our needs for food clothing and shelter have been satisfied once those needs have been met we can move on to other things where we want employment and personal security and health and and perhaps property once we once we have those needs met we can then move on to love and belonging we want to have friends we want to have you know relationships in our lives we want a sense of belonging a sense of connection uh moving on to that once we have those things we can feel more confident in ourselves we have feelings of respect self-esteem status recognition and and ultimately to self-actualization and the desire to be the best that we can be and as we move through all of these different levels we're going to be making different purchase decisions based on where we are in those different stages so so you know our consumer decision-making process is quite complex even if we're not fully aware of it but as a marketer you want to have a full understanding of your target market of the kinds of messaging that's going to be appropriate at a particular time of life for your customers and that are going to address the specific needs that consumers have at the particular time that will influence how they make their decisions so again at this point that does wrap up learning outcome one again if you have any questions feel free to put them in the comment box and as as I have mentioned earlier and as Mike mentioned earlier we will address those at a later time so moving on to the second learning outcome for unit four we're going to explain the aspects of organizational markets and buying procedures and look at the characteristics of a B2B marketplace a business to business market will specifically be looking at how this varies and how it differs from a consumer decision-making process we'll look at the stages of the B2B buying process we'll look at different types of business to business buying situations and we're going to look specifically at a buying center and who its members are and again all of this looking at it from a different perspective from the from the consumer decision-making process so let's look at some of the differences between the business to business and business to consumer markets so first of all a business to business market has fewer customers there were going to be fewer players in the overall list of companies that that will be buying from an organization also there's a smaller number of customers that will impact company sales overall transactions will have larger dollar amounts because companies are buying in volume and you know at larger quantities than we would as consumers it's also important to note that even if we're looking at a business to consumer decision process where we might say well it might take a little bit of time to make that decision the business to business decision-making process is is even longer it's a very lengthy purchase process there's a strong reliance on personal selling I remember earlier we talked about personal selling as it relates to a business to consumer process but in the business to business marketplace personal selling is is essential and there are very rigid product standards so let's look at the stages in in the business to business buying process so much like the consumer decision process it's it really starts with the need recognition but at that point that's where it really diverges into a completely different into a completely different process once there is a need recognition the next step is to define and quantify the need and this is where the product specifications are are identified which can be much more complex for an organization a company will look at potential buyers excuse me potential suppliers which will then result in an RFP process which is the request for proposal so a company when they're getting ready to make a purchase will go to their different potential suppliers and ask them for a proposal on what it is the company is is looking to buy once that happens the the proposal will be analyzed which is much like the consumer process where you're looking at your different choices but the supplier will be selected and the criteria on which a company is making decision will be will very very different very much from a consumer process the next stage is to make the order you know specify the the requirements make the purchase and then following that evaluate the performance of the purchase very often using metrics that will be quite complex so let's look at the different kinds of buying situations that companies find themselves in so if we start with a straight rebuy it's when a company will buy the same products from the same supplier and generally that will be a pretty quick process as long as there's no problems with with the purchases in advance sometimes a company will just have these as an automatic renewal for the purchase and maybe the company might not even go through the entire process in advance but just say okay you know we want to make this you know we'll make this purchase every month we don't need to go through the whole process each time a new buy situation is when a company buys something for the very first time so that's going to be quite complex because they'll be buying they'll have to make sure that the specifications are clear there might be a more in-depth evaluation of the different options that are available certainly there'll be more in a more in-depth research into the companies into the different suppliers that are available so that's going to take generally quite a bit of time a modified rebuy is sort of a combination where a company will buy something they've purchased in the past but they might make some changes so they might make changes to product updates they might change make changes to delivery options as to when maybe the frequency of a purchase or even the quantities that are purchased so these are the different buying situations that a company will find themselves in and depending upon which one will determine the complexity of the process okay so let's look at a buying center so within an organization a buying center are all of the people that will be involved in making the purchase decisions so the the center will include initiators and those are the people who first identify a need within an organization they may not necessarily be the users so there were users within the organization and they will be the ones who will actually use the product they might be the initiators but not necessarily the influencers also may or may not use the product but can kind of integrate their experience into the buying process the gatekeepers these are very important people they are controlling the flow of the suppliers who have access to the decision makers within the organization the deciders are the people who will ultimately make the purchase decision and the position in an organization for a decider can really vary based on the cost and importance of the purchase itself so if we're talking about small inexpensive purchases the decider might be at a lower level within the organization whereas if we're talking about maybe higher quantities or more expensive purchases the decider will likely be someone who as who is maybe at the top levels of the organization so all of these players are what comprise the buying center again this is a point where we would pause for questions but as you've reviewed and gone through the first two learning outcomes feel free to put your comments into the comment box and we will be sure to get back to you with the answers to these questions so moving on to the final learning outcome for unit four we'll describe the distinctive characteristics of marketing services and we'll look at the four eyes of marketing services and how a service business can benefit from things like referrals reactivation demonstrating results in advance as well as personal interaction so it's important to recognize that services differ in many ways from from tangible goods and the way that we can identify the characteristics of services is to look at the four eyes and the first I refer refers to intangibility and this is because a service cannot be touched we can't hold it we can't see it it's it's much more vague so that's the first thing to consider when we're talking about how we go into market or service the next factor is inconsistency because services because they're not delivered by the same people each time they the quality can vary from provider to provider now it's also important to recognize that even if a service is delivered by the same person each time this still can be consistency rather so for example let's say if we talk about the service of getting a haircut and you go to the same haircut or barber stylist each time you may not get the same quality each time you go to that person for any number of reasons it might be different time of the day the person might be tired they might not be feeling well they might be having a bad day they might be having a good so there's that factor of inconsistency that can be constant throughout the purchases of that of that service so inseparability so it's important to recognize that the service and the provider cannot be separated the person who is providing you with the service is also cannot be separated from that service itself so they're they're intertwined inextricably and finally inventory services cannot be stored so let's say if we look at a hotel that provides us some tangible goods but it's also providing us with the service of a room for the night if a room is is not occupied on any particular night that cannot be stored that is it's lost it's lost it's lost profits it's lost revenue you can store a hotel room from one day to the next if a store doesn't sell a dress on a particular day they can save it to sell on another day but services cannot be stored if an airline travels on a particular day and there's an empty seat that's lost revenue they cannot store that that seat so these are the kinds of some of the challenges associated with with certain marketing a service and understanding the factors that define a service to us and to the providers so how do you grow a service business the first thing is you want to have referrals you want to ask your your customers to refer you to other people to other businesses it's important to ask for those referrals because if you don't ask for them your customers may not actually take the time or effort to think about doing that reactivation is when a company uses other aspects of their business to bring in new customers so it's important to make sure that a company follows up on leads sends personalized emails trying to determine the level of interest and these can all open up excuse me open up new opportunities also it's important to make sure that a company leverages their websites in a way that can be used for lead generation and provide valuable information asked for you know interests asked for information from your customers so that you can provide content that will be important and meaningful for them another way to grow a service business is to offer things for free this way a customer can potentially see what you have to offer see the value that you bring and recognize that what they pay for can be even more significant and very often companies or individuals are hesitant to give away free content say well if you know we're giving away free there's no reason for someone to actually pay for our services when in fact giving free content can generate interest you're not giving away everything you're giving away a taste of what you have to offer and that could demonstrate the value that you have to offer to customers and potential customers special events have conferences have workshops have webinars these can all highlight the services that you have to offer in a in a real direct way and this leads to the to the final aspect of how to grow a service business is by that personal interaction you're able to be face to face with with people that or organizations that might be interested in what you have to offer so those special events will you know generate interest but make sure that you use those special events to to have that personal interaction to to use the opportunity to build those those important strategic relationships and in service businesses it's very important to to have those relationships to make sure that your customers know that you're there to provide them with the benefit that you're giving them value and that can only be achieved by that personal interaction you can generate greater customer loyalty and and also make sure that their interests are what's most important to you in delivering those services so so having that you know effective presentation is important again you're highlighting your your specific process showing how you're different from the competition and differentiation so important and and really ensuring that you're building that relationship in a way that can generate the trust that can lead to to loyal customers going forward in the future and with that we conclude unit four as I had said earlier it was a little bit rougher than some of the other units that we've covered but really you know content rich in terms of of business to business and and and how we can market services so again I thank you for joining me and as always again put your questions in the comment box and I will be getting back to you as soon as possible and I look forward to seeing you in the review for future units thank you so much thank you everybody and we will we will be also prerecorded next week or we won't be but it won't matter because I'm just putting this in to remind myself that I'm going to put a thing in where I say stuff later but it won't matter because you're just going to be in there looking like I'm talking and I'm just going to have my face going and we'll see you this time and this is about the amount of time it will take and then go so just thank you again everyone for joining us thank you again Dr. Salazar for walking us through this and check out the video next week thank you


You're going to be in California for the holidays? I suppose you're going to be in California for the holidays? Well, we're here for Christmas, of course, because of all the things that go on. But then we'll go back out for our traditional New Year's Eve and farm springs.  And it starts over there. And then it moves to the left. Did I get to say thank you if we're satisfied? Now we stay. Hi, Thomas. We have our jury sitting over here just so you know why. I like your cousin there. Three country boys out there. That's a formidable lineup right there. Oh, those are nice, too. When I get back to the office, can you call me? I had to put Ted Stevens in his place. He tried to make it out that that was an Alaska bear. And I told him, no, that was the California Golden Bear. Telling me the most wonderful stories about Mr. Reagan's mother the other day when they worked together in Chicago. She was... I don't think there was a policeman or a fireman in Chicago that didn't know her. She was once chosen kind of the woman of the year because of her participation and all kinds of things. If we've got a minute here, I will never forget the day that Nancy and I pulled in in the morning in a blizzard in a night train from New York into Chicago, and the train was parked way down from the station and not a red cap in sight. And the porters put all the luggage out the whole length of the train, and there we were trying to find our luggage and all of this. And I looked up and here came her mother arm in arm with two red caps. And as she got closer, you could hear that she knew them.  And said, oh, my son and daughter, would you mind helping me? She was kind of salty, I got her. Oh, she could be that way, yes. A little intolerant of people that tried to put on airs. I wonder whether you've heard the story, Mr. President, of the new temporary mayor in Chicago, there, Sawyer. They had a wonderful interview yesterday, one of those things in radio. Unfortunately, for us, it was strictly a radio interview. It's not all that unusual in Chicago, of course, but one of the local newspaper reporters counted up, and he has 27 blood relatives on the payroll, on the city payroll. And the intrepid reporter went out to the house and asked this lady, expecting to have some trouble, but she was very refreshing. The whole interview was, you know, maybe 20 seconds, in which he said, is your name so-and-so? Yes. Are you related to Sawyer? Yes. Do you work the city? Yes. How much do you make? $36,000 a year. Did he get you the job? Of course. He said, if he can't give jobs to his family, what good is being a counsel? Well, I think we're about to go there. 30 seconds. I think I have time to go there. Mr. President, by the luck of the draw, I have the first question this evening. Next week, Mikhail Gorbachev will be in Washington. The two of you are expected to sign an agreement for the elimination of all medium-range nuclear missiles in the world, even though this week you're accusing the Soviets of violating the anti-ballistic missile treaty and even though a lot of people say that that will leave the Soviets in a superior position in Europe because they have more men, more tanks, more helicopters. Now, if this were another president making this deal, wouldn't the old Ronald Reagan be the first to speak out against it? No, because I think this deal is different than anything that's ever been attempted before in arms negotiations between our two countries. For one thing, this is the first Russian leader, a Soviet leader, I should say, that has ever expressed a willingness to eliminate weapons they already have. But as to whether this changes the military balance, you're absolutely right that in conventional weapons, tanks, artillery, and so forth, the Soviet Union does have a tremendous advantage over the NATO countries and over the United States as a member of NATO. But there are still thousands and thousands of nuclear weapons, tactical weapons, battlefield weapons that can be fired from artillery and so forth that still exist. These weapons that are disappearing were weapons that if the Soviet Union used them, they wouldn't be hitting military targets. They would be hitting the capital cities of all of Europe. And if it comes to the point of us negotiating, as I hope it does, one day on those battlefield tactical weapons, then conventional weapons must be negotiated as well. There would be no point then in removing those weapons which now do give us a balance and counter their conventional superiority and leaving them then with that other superiority. Both would have to be one eliminated and the other brought down to parity. And we're not anywhere near facing those yet. We're facing the terror weapons. First, these that we want to eliminate totally and that I asked for that in 1981. And the next step, the so-called start agreement where we are talking of starting with eliminating 50% of the intercontinental ballistic missiles, those are the destabilizing weapons that bring terror to the world. Those are the weapons that threaten us with mutual destruction if they're ever loosed. Someone pushes a button and within 30 minutes there is devastation and horror in our country or if we've done it to them in their country. And that would be the next step. Mr. President, on this treaty, you've not even signed on the dotted line and yet five of the Republican presidential candidates have deserted you. The conservatives, the right wing of your party are after your scalp. My question is, if you were not a lame duck president, would this INF treaty sail through the Senate? Well, I hope it's going to sail through anyway. I think that the objections that we're hearing, and yes, from some of our own, might say allies and own forces, they're based on a lack of knowledge as to what this treaty contains and particularly are they ignorant of the advances that have been made in verification? No treaty before has ever been based on as much verification and on-site inspection and so forth as this one. This is what has been holding it up for so long until we finally got over that hurdle. And I think that this thing hinges something first question also that they think that somehow this is leaving the Soviet Union with its superiority in conventional weapons and I've just explained that it isn't. But also I think we have to look at the very fact that we have obtained, apparently, their agreement to a treaty in which they're destroying four times as many nuclear missiles or warheads as we are. Mr. President, Winston Churchill once said that trying to maintain a good relationship with a communist was not unlike trying to woo a crocodile.   We have a new CBS News New York Times poll out tonight and it indicates that the majority of those polls, 45 percent, the largest number, are convinced that you'll make too many compromises to Gorbachev. The question is, what assurances can you give? How can you convince Americans that you have the command of the kind of complex information that's necessary here not to have this young, energetic, intelligent, tough Marxist limitless eat you and us up? Well, I haven't changed from the time when I made a speech about an evil empire and I think I could sum up my own position on this with the recitation of a very brief Russian proverb, Doviye, no provia. It means trust, but verify. And there would be no way that I could sign a treaty just to be signing a treaty and with my fingers crossed that everything was all right. This is why it is hinged on arriving at solid verification measures and their agreement to them. And I think that in the past there has been a willingness on some to just look on the bright side and accept a treaty so that they could say, look, we've signed a treaty, whether the treaty worked or whether it benefited us or not. And there's no way that I could do that. And I assure the people now that that will never happen. That's why I walked out of Reykjavik. In Reykjavik, we had come to an agreement on literally total nuclear disarmament except that at the very last minute they said it could only take place if we gave up SDI. That's when I came home. Mr. President, point of information this is not a follow-up, but I understand you correctly to say that you have not changed your mind, not changed your mind from the time you described the Soviet Union as the, quote, evil empire. The Soviet Union has, back through the years, made it plain and certainly declared, leader after leader is declared, his pledge that they would observe the Marxian concept of expansionism that the future lay in a one-world communist state. All right, we now have a leader that is apparently willing to say or in a way has never made that claim but is willing to say that he's prepared to live with other philosophies in other countries. But again, they say that doesn't mean that we take his word for that and sign a treaty. He alone may not be able to deliver on something of that kind. We'll sign a treaty, as I've repeatedly said here, when we are sure that that treaty is as beneficial to us as it is to them. And I would like to call your attention to the fact that 1981, when I proposed the zero option of these intermediate weapons, they indignantly walked out of the negotiations and said they wouldn't be back. Well, they came back. And as a matter of fact, they came back and announced a zero-zero as their own idea. Now, I think that some of the people who are objecting the most and just refusing even to exceed the idea of ever getting under any understanding, whether they realize it or not, those people, basically down in their deepest thoughts, have accepted that war is inevitable and that there must come to be a war between the two superpowers. Well, I think as long as you've got a chance to strive for peace, you strive for peace. But you don't have peace and surrender. And there's no way that we're going to surrender. No way that we're going to sign a treaty that is not, as I say, to the benefit of all of us. Mr. President, in something of the same vein of Mr. Gorbachev, I think all our polls this week may show the same thing. The ABC News Washington Post poll shows, surprisingly, that Mr. Gorbachev's favorable rating in this country is only 4% lower than your own. He's made a strong impression. The other day when you were asked about difficulties with him, you turned to decide with something of a joke. You said you played with Errol Flynn. Can you give us a more serious assessment now of Mr. Gorbachev and how tough he is to do business with? Well, all of you in reporting my mind about Errol Flynn sort of skipped over what the young man had asked me. He had made it out that you'd all built up Mr. Gorbachev to the place that didn't I have some concern about sort of standing up there alongside him and being, well, he'd be the scene stealer and so forth, and that's when I couldn't help but say I co-starred with Errol Flynn. So that's all that that was about. But with regard to those poll figures, and polls I have to say, you have to know what questions are asked and how they're being asked, because our Dr. Whirland that I think is finally the finest and on the record pollster in the nation has just more recently taken a poll. And he found that 56% of the people in America support the treaty and SDI. And then when they heard his interview and him admitting that they too were working on an SDI, that figure went up to 71% of the American people want strategic initiative, defense initiative. So, Mr. President, we learned again this week that Mikhail Gorbachev has a very hard-line view about human rights in his country and a very distorted view about the human rights equation in this country. He seems not to understand firsthand the depth of feeling in America and even in his own country about the need for people to have freedom to come and go as they please to live in dignity. Could you not bring that feeling to him by inviting some refused next to the state dinner next week so that when he is your guest, he can meet them first in? Well, I'm sure that there are going to be a number of people at that dinner who have different views from him. Whether that's the place, though, for what you're suggesting, I don't know, but I do know this, that we've talked all this time here on disarmament and virtually this single treaty, but that is only one of the four major courses that we're going to be discussing with him as we have on all the other occasions, and that is human rights, one of them, and we have made some headway. There has been an increase, a number of the so-called refused next who have been allowed to come to this country have been requests by us, by name, in which we have named individuals that have come to our attention. And we've got to go further what you first suggested there. We've got to make them see that the full human rights, the rights that they agreed to in the Helsinki Pact have got to be observed, the right of people to live where they want to live. And perhaps we can point out in our discussions that we're not trying to interfere with their internal workings as that's the answer that they've given so many times to us on this particular subject, but maybe we could make them see that if their people had more of that Glasnost that he's been talking about, they wouldn't want to emigrate.  But what, for example, how much emigration on the basis of religious beliefs would there be if they would simply repeal the restrictions that they've imposed on various religions and admit that people can believe in God and worship God in their own way whatever their denomination might be. As a matter of fact, people who have been there and people who have a reason to know not just tourists have said that there is a growing desire on the part of the Soviet people for the right to worship. And maybe in all of our meetings maybe we could help him understand that and help him get his Glasnost. Part of the problem on human rights that seems to a lot of people is that we have no effective pressure on them, no linkage. And you have been talking here again today about the need to reduce long-range missiles by 50 percent. Plainly Gorbachev is interested in that. If you can work out an accommodation on SDI, the Strategic Defense Initiative, and work your way toward a 50 percent reduction of missiles, would you sign that if there were no measurable significant progress as well in human rights by a set standard? Well, as I have to say, I think these things, you shouldn't link these various programs, but we will be working just as hard with regard to human rights, just as hard with regard to the regional things such as getting out of Afghanistan and pointing out that if he means his desire for a better, more open relationship between the two countries, then these are things that are essential to that and that he can come closer to what he expresses as his desire if he meets us halfway on these other issues. Mr. President, do you suspect that Gorbachev thinks he can do a snow job on the American people? I have to have no way of knowing that. I have to say this in favor of him on this thing that I have felt that have been born and raised within the Soviet framework. I have felt that he sincerely believes in that philosophy and also believes a lot of the propaganda about the Western world and about our country that it isn't just spouting off about shortcomings here in this country, he really believes them. That's why I am desirous of having him be able to come to our country. He has never been here before to our country when it is not a summit but when he would be free to see what there is to see in this country. I'm a little frustrated when I think you couldn't take him to see it because then he'd think it was all staged because he sincerely believes the shortcomings that he discusses of ours and I'm still going to hope that the other can take place. The arms control is such a crucial part of your legacy. I and F here in Washington, possibly, possibly a start agreement in Moscow. If you do not go to Moscow next summer given your legacy, will it break your heart? Well, I think I'd stop short of that but I'd be very disappointed and I just don't think it's going to happen. I think that we're going to have a meeting in Moscow and I think there is a reasonably good chance that we will make another gigantic step forward in the elimination of nuclear weapons. Mr. President, you said that you watched Tom's fascinating interview with Mr. Gorbachev the other evening. Yes. Would you assess for me your personal opinion of his truthfulness when he talked about Afghanistan and the extent and causes of anti-Semitism in the Soviet Union? Well, as I say, I have to believe that he believes their own propaganda. He grew up with us in hearing this. You believe that he believes that he has 115,000 troops in Afghanistan committing genocide almost daily simply because they were invited in there? Well, you must remember that there were other leaders under which this happened. He inherited that and those leaders are the ones who had created the puppet government. Now, whether he knows that to what extent they did that or not, I don't know. But I'm quite sure, on the other hand, that he feels comfortable with the idea that if they left Afghanistan that there would be a government similar to the Eastern Bloc nations in Afghanistan, not necessarily a government that was chosen by the people of Afghanistan. Well, on our side, our job is to make him see that not only must their troops leave Afghanistan but that the people of Afghanistan just as the people of Nicaragua must have the right to determine the government that they're going to have in those countries and not simply accept the present stuges for the communist world. There's a lot of talk, Mr. President, about you facilitating a Soviet withdrawal from Afghanistan. Would you, for example, make a commitment not to supply the anti-government forces for a year if the Soviets committed to get out of Afghanistan within that period of time? I don't think we could do anything of that kind because the puppet government that has been left there has a military and it would be the same as what I'm arguing about with regard to the freedom fighters in Nicaragua. You can't suddenly disarm them and leave them prey to the other government. And this is P-R-E-Y, not P-R-A-Y, that they know the people of Afghanistan must be assured of the right of all of them to participate in establishing the government they want. And that requires more than just getting his forces out of there. But I think that we have to look at one other thing here. You spoke of the need for pressure sometimes to get some of the things we want. The pressure on him is that, and on the Soviet Union is, that that great military power in some almost eight years has been unable to overpower the freedom fighters there. They're fighting on literally even terms and it must be quite an embarrassment. Another question, sir, about withdrawal. You're very up about the INF agreement. You're optimistic about the possibility of getting a reduction in strategic nuclear weapons. The Soviets have talked a lot about reducing their conventional forces in Europe. Is it time to consider bringing some American troops home from Europe? Well, not at a time when we already are outweighed by the opposition. That would come as part of an agreement if you were coming down to parity so that there would not be anyone with a great superiority.  I think if you look at the figures on tanks, mechanized warfare, artillery pieces, they outnumber the NATO forces by as much as three times as many weapons in those fields as NATO has. Mr. President, there is some feeling, as I'm sure you're aware, that you're eager to make this arms control deal in part because you need a political victory, especially after the Iran-Contra affair. There is some unfinished business. There are some open questions around Washington and the country. One of the principal ones is that if Colonel North and Admiral Poindexter are indicted, would you pardon them? That's a question that I don't think anyone should try to answer at a time like this. You've tempt me into remarking something about the Iran-Contra affair. I refuse to believe that accepting a request from individuals not in the government or not government forces of Iran to discuss the possibilities of a future government of Iran having a better relationship with the United States that was a scandal for me to accept that invitation and have some people make contact with them. But it went a lot deeper than that, Mr. President. It was not just the initial contacts about future relations. There was money diverted and there was, as you know... I'm the one that told all of you that there was money diverted and I didn't know it until after that leak in a paper in Beirut exposed the meeting we were having. We were having a covert operation there because we didn't want to cause the death of the people who had wanted to talk to us. Mr. President, in 1980, George Bush was put under a ticket. It was a shotgun marriage. Is that one of the reasons why now you can't find the will to embrace him, to endorse his candidacy? Some people say if you don't speak out, in effect it'll be the kiss of death. No, I think most people would overlook then that the president is really the titular head of the party of his party, whichever party he belongs to. And therefore, while it is a party choice that must be made as to who a nominee is, I had to be this way when I was a governor. I have to be this way as president. But I can only tell you that whichever individual the party chooses, I will wholeheartedly support them as obviously the best choice for this office, having viewed the candidates of the other party. But I can say this. The vice president I think has been the finest vice president in my memory in this country. He has participated in all the major operations. I had that belief when I came here and I'd had it when I was a governor with a lieutenant governor, that it isn't for someone just sitting there waiting to see if you get up in the morning whether they've got another job. He's an executive vice president. He's a major part. He's one of only two of us that are chosen by all the people in this country for the jobs that we hold. And so he understands that. But I have to remain neutral until the decision is made by the party as to who their nominee will be. But he hasn't said what it was. Don't you feel or do you feel that the American people are entitled to know given the fact that vice president Bush wants to be president what that advice was and will you tell us? Well Dan, George and I not every Thursday now but for several years every Thursday until this campaign got underway we have lunch together, just the two of us. And we discuss as you can imagine all the things that are going on and so forth. And he does not hesitate when I ask to give me his opinion on something. But here again you've tempted me into another direction because again that misunderstanding out of the Iran Contra so-called affair that missiles to the Ayatollah the people that contacted us from Iran the people we were dealing with if the Ayatollah found out they'd be dead before nightfall we weren't dealing at all with the Ayatollah I think he's as big a Satan as he thinks I am and the weapons this came as a request from those individuals that if we could do that first of all it would assure them that the people they were dealing with were speaking for the government had some standing here in our country and also they if they could provide those to the military not to the revolutionary guard to the military it would give them the prestige the thing that's been overlooked in all of the examinations was that when all of that was happening virtually every day you and others in the press were commenting on how long the Ayatollah was going to live it sounded as if he wouldn't be around by the next week and there was factionalism rising in Iran as to who then was going to take over well this is what this operation was about these people were an element that wanted to have the kind of government that we once were closely allied to in Iran and this was why we started doing business with them now when they asked for that token shipment of arms to verify and so forth our credentials we turned around and cited that we didn't go along with governments that supported terrorism they made it pretty plain they didn't support terrorism either and we then or I said well alright let them prove their good faith if we do this in using whatever influence they have to see if they could get those terrorists to release our hostages never at any time that we view this as trading weapons for hostages because we weren't doing anything for the kidnappers and we but we knew someone that evidently might have an open an ability to open a door and they did get two of them out and when the news broke that blow the whole thing over we were expecting two more in the next 48 hours that are still hostages but now your question I want to give Peter let me just finish and then I will quick here but once you said about George I don't think it would be right for me to discuss what his position was and things but there was a disagreement among our people that they and not that I was trading arms for hostages but that that if it became known what we were doing we viewed as that and those individuals were absolutely right because everybody has viewed it since and misconstrued it as that we were trading as a ransom hostages for I'd love to talk more about it but we're short of time my last question I think a lot of people mine says about the dollar you said not too long ago that the dollar had fallen as far as you thought it should go and it continued to fall what would you like to say or do now to keep it falling further well we've I don't think we've done anything to contribute to its falling further it isn't a case of where sometimes in the past when it was certainly overpriced that we have made efforts to balance it up I've often wondered sometimes they keep talking about talking about the government or the dollar falling or is it that maybe some of those foreign currencies that were way below value where they properly should be but it is fluctuating and we're interested in stabilization and I think that some of the things we've done have are leading and have led to that a sudden surge of cutting interest rates in some of our trading allies abroad did have the effect again of making the dollar fall but that was their doing not ours Mr. President covered some ground more to cover we'd like to thank you very much for joining us well thank you you said some people opposed the action with Iran because of the interpretation our sort of hostages was George Bush one of those who spoke out against it in reference to what Dan asked me well I don't think out of the circumstances that I should I will let you


My name is Joel Reich. I live in Longmont, Colorado, and I'm extremely fond of growing fruit. So I'm here today to talk to you a little bit about grafting, specifically of fruit trees, why we do it, why it's a ton of fun, and some of the great things you can do for yourself and others if you learn the relatively basic skills involved in grafting. So I'm going to tell you a little bit about why we graft. I'm going to show you some of the ways that we graft, and then I'm going to show you also some of the results of some grafting projects I've done here in my yard over the last decade. So I'm here today with a newly created commis pear tree that I grafted. It would have been about two months ago today. We'll look closer later, but the graft is right in here. So I wanted to explain basically why we do grafting by starting with a question that I get probably 30 or 40 times a year, which is, if I eat a piece of fruit and it's delicious, it knocks my socks off, can I take the seeds out of that fruit, plant them, and grow a tree that will produce the same fruit? Unfortunately, the answer is no. Fortunately, thousands of years ago, our ancestors figured out a way to make more of those delicious trees. Okay, so we've talked a bit about how you make a new tree and why you make a new tree, and certainly that's the most common reason why people do grafting is producing new trees. But I want to show you a couple other really awesome things not to be overlooked that you can do with grafting. So this tree right here, I grew just a root stock that would not make good fruit for a couple of years until I could develop a nice branching structure. Then this spring, just about two months ago, I lopped off the ends of all of these branches, and I've added several different varieties of the most delicious pears I can find, at least in my opinion, to this tree. So now, for the rest of its life, each of these branches is going to be making a different type of pear. They're going to ripen at slightly different times of the year, because you can only eat so many pears at once. So if you learn how to do grafting, and it's not that hard, folks, this is one type of thing you can do, make a multi-grafted tree in your own yard with your own personally selected varieties that you like. Let me show you a couple other things we can do. So if we take a look down here at this tree, doesn't look like much, but there's actually a pretty awesome story here. This was one of my very favorite trees. It's the Mullins Golden Delicious. But unfortunately, over the last couple of years, it got an infection and died. But I don't need to completely replace the tree by digging a new hole, buying a new tree. What I did is I got the root system to grow us a healthy sucker. Then this spring, I grafted on a scion piece of the same variety that this tree used to be, so that I could return to having the same kind of apples in the same place. We've wiped out the disease and we're restarting. And this didn't require me to buy a new tree, dig a hole, and I'm actually going to get the benefit of a well-established root system. I'll be back into getting fruit on this in about one year. Fun other things you can do once you learn how to graft. This here is a 15 year old, pretty large, spring snow crab apple. That means it blooms, but it doesn't make any fruits. Certainly doesn't make edible apples. But when grafting, one of the things you learn is which different genera of plants can you actually graft together. And so what I've done here is I've taken a lovely edible apple variety and joined it onto this spring snow crab apple. So the rest of the tree will continue to just be an ornamental crab apple tree. But year after year, starting next year, this branch and any new branches that develop off of it will produce delicious edible apples. Hey, so I want to show you the materials we're going to be using today when I demonstrate technique of how to do a whip graft. So just moving from right to left, first we've got some parafilm. It's a paraffin wax infused plasticky tape, essentially, that's got some significant stretch to it. And we're going to use that to wrap around the graft union to retain moisture. It really doesn't allow moisture to escape, and we need all the faces of our graft union to stay moist so that they can grow together. If they dry out, they will not graft effectively. This here is one of many types of grafting compounds that I'm going to use to kind of slather onto the graft after it's been made again to hold the moisture in. Are you picking up? That's important. We need to keep the graft moist. I've got some rubbing alcohol here just to keep all of my cutting tools clean. Good sanitation is always important. Electrical tape. We're not doing any electrical stuff today, but you'll see this is going to be really helpful as the physical wrapper to hold the faces of our graft union together physically. And then I lied. I didn't go directly right to left. This here is our grafting tool. This is an Italian-made one. It kind of looks like funky pliers, but there's some important shaped cutting blades right in here that are going to make a nice cut for us.  I kind of love them. I would say that it has taken my grafting success rate from the mid-80s percentage wise to the high 90s. Now when I say this has improved my grafting technique and success rate, what I was doing previously, which is kind of more old-fashioned, was using a traditional grafting knife. This one happens to be made in Germany. You'll see a lot of them are. You probably can't quite see, but this blade is flat on one side and beveled on one side. And that's what you're going to want. There are many different types of grafting knives. For whip grafts, you're going to want to have one that's only beveled on one side. And then you're going to see how I'm going to use this base and mallet to do some really nice cuts with this here. And then right in front you can see we've got some material that I'm going to actually use. These are apple shoots that I'm going to use to demonstrate the grafting. And also just wanted to show you I took a piece of one of them and I stripped off just the outside bark to expose this nice green layer that exists just under the bark on all trees. That's the cambium layer. And the key to the grafting I'm going to show you today, as well as every other form of grafting, is to line up the cambium in your scion with the cambium in your root stalk or the mother tree you're trying to graft onto. That is the layer of tissue that is going to knit together between the two pieces. So you have to get good contact and line up between the cambium layers on the two pieces. So with that introduced, let's go ahead and look at the actual techniques. I'm going to show you both old-fashioned and newfangled. Okay, so enough of the descriptions. Let's do some grafting. So I just wanted to introduce a couple things first. These two thicker pieces here, these for demonstration purposes, these will be our stand-in either for the rootstock or a branch on the mother tree. This is what we're grafting to. These two slightly thinner pieces, these will be our scions. Okay, and I'm going to show you the two different methods using the knife and the mallet and also the grafting tool. And I just wanted to point out a couple things in addition. I've got a couple pieces of electrical tape already cut and prepped ready for me. I've also got a few pieces of the parafilm already cut and ready. Once you've got these nice grafts made there is a real motivation to get it done quickly so things again don't dry out. So having those pieces prepped first makes a lot of sense. I also want to point something out just to help you avoid a classic beginner's mistake in grafting. These kind of disembodied stems like this, many people will accidentally put them upside down and graft them backwards which will not lead to success. But most fruit trees are very helpful in that these little dormant growth buds point up. They're kind of an arrow shape and they point up. So do just always make sure you've got all your pieces arranged in the correct direction. Now, I'm going to move this to the side, this and this to the side, and we're going to do this method. And so the idea is I'm going to, we're always going to make our cuts in the internodes, the spaces between the little shoots or the nodes themselves. Okay? So I'm going to lay the knife down on the internode at a long and relatively flat angle and then I'm going to whack it decisively. Can you see the nice flat angle that I've got there? Let me just point something out. The reason I use this and the mallet is that if you try to make a similar cut, see how you often get this very long tail and then you end up having to kind of shave it down and that angle is not nearly as flat and perfect as what I was able to make using this. Okay? So I just wanted to point out for those of you who may be wondering why is he using the mallet? That's why. Okay? So I've got my rootstock piece cut. Now I'm going to do the same thing and I'm going to attempt to make the same angle with my scion piece. Okay? Looks pretty good to me. You can see on both of them now those nice green rings. You've got a bit of a green ring right in the center. That's not what we're talking about. We're talking about the green ring right at the very outside edge here. Okay? So the goal in grafting is going to be to get those layers lined up. Now if you notice here, as is very common when we're grafting, these are not the exact same diameter. And so I cannot lay it on and get 360 degrees of contact, not to fear. You just pick one side and line it up nice and flush with one side or the other. See here? I've got a side that's not lined up. That's okay. And so I've got it lined up. Now I'm going to take one of my pieces of pre-cut electrical tape and I'm going to use that and that slight stretchiness that it has to wrap. Okay? So this tape here, the goal is not to seal the moisture in. We've got other tape for that. The goal with your electrical tape is to make a nice physically strong connection where you've got those cambium layers lined up. Okay? So having done that, now it's time to use the parafilm. Okay? It's got this paper backing, which I'm going to take off. And now watch this. I'm going to lay the parafilm on at either the upper or lower bound of my electrical tape. I'm going to pin it down with a thumb, and then I'm going to gently stretch while spinning so that this covers from just below the electrical tape to just above. And one of the things that's really nice about this parafilm is that once it's stretched, if you push it back onto itself, it sticks. It's not exactly sticky, but it does adhere because of the waxiness. Okay? So now we've got a pretty nicely made graph. We've got it wrapped for physical strength with the electrical tape, and now for a moisture barrier, a vapor seal, if you will, with the parafilm. Now finally, this is where the grafting compound comes in. And what I'm going to do is I'm just going to, I think the technical word is slather. I'm going to slather from below the tape to above the tape. And notice, mostly I'm going up towards the tip, but you also need to go back to make sure you get every little crack and cranny covered with this.  But it actually makes a whole lot of sense to go ahead and continue and cover the rest of the scion, including the very tip of the scion. Okay, I can't really overstress how important it is that we retain moisture in this whole portion until this heals. Okay. Now, once we get a successful graft, you will see one, two, three or even four of the little buds underneath here, they will start to grow, and they will just push their way right through this grafting compound that will be dry by that time. Okay, so that's our whip graft using the mallet and the grafting knife. Next, I'm going to show you how to use this grafting tool. And having seen the knife and mallet technique, I think you're going to be in a good position to recognize and appreciate why this tool can increase your success. Here is our basal piece or rootstock. Here's going to be our scion. And I should point out also at this point, I remember when I was new to grafting, I would put really long scions on thinking will more buds means more likelihood that at least one of them will grow. Turns out that's not good thinking on my part. And I've learned subsequently that actually a pretty short scion with only three nodes is really going to give you the best success. Okay, and I'll also point out one other thing. When you're looking at a whip, your your scion may come as a long whip like this. This is the youngest last grown part of the growth. This is the oldest basal part. You're always going to get your best scions from this bottom half of a one year old whip. Okay, so let's get right into it here. I've got my rootstock facing the correct direction. And now I'm going to put it into the grafting tool so that the blade is lined up at the internode and then give it a nice decisive crunch. Okay, and there we've got the saddle portion. Now here's our scion. Got it pointed the right way. I'm going to put it in the same way. I've got the saddle. I need the corresponding point. So now instead of just having those two flat angles that I really need to hold together carefully while I'm taping it. Look how easy this is. Okay, I can even take my hand away and it just sticks right in there nicely. Okay, and if you look again, I've got instead of just one surface with the cambium exposed, I've got essentially a long you on this side along you on this side and corresponding long use in there. So again, I'm going to put my pieces together. I've got all the buds facing in the correct direction. I'm gonna grab my electrical tape. That's okay. Don't worry. And now I'm going to see watch this. I'm going to. Don't worry. It's okay still quite forgiving here. I'm going to stretch that electrical tape and spin and wrap it around. So now we've got our physical taping. Now I'm going to go back to the Parafilm, get us our vapor barrier wrapping. Again, I'm going to hold it with my thumb and just gently stretch as I do a spiral spin. Now I should point out here. When you're doing a bench graft, you've got the luxury of having an axis you can move around and you can spin. Okay, this wrapping is slightly more difficult when you're adding this branch onto a tree because of course the tree cannot be just manipulated and rotated around in which case you're going to be doing more of this kind of wrap rather than spinning it. Okay, but that is one thing that makes a bench graft particularly easy. So we've got that nicely wrapped. Now I'm going to coat again upwards. Now I'm going to work downwards to catch any little gaps. And notice I've covered up the top of the scion nicely. Okay, so there we go. And that is your completed graft using the grafting tool. Okay, now you're all experts.


Welcome to Access to Trader, the number one community for those who are committed to taking control of their trading in order to achieve success, profitability, and longevity. Thank you for joining us. Here's Dan Shapiro to help you find your edge, master your process, and own your future. Hey guys, good evening everybody. Welcome to another edition of the Access to Trader.com, that we wrap up show. Hope everybody is doing well. Well, you know, yeah, markets crazy. Absolutely market crazy. This was, you know, five years ago. Okay, last night you had Apple coming out pretty much with lower guidance, right? Because of the coronavirus and all that good stuff. Again, this shouldn't be a shock to anybody. Anybody who is doing business in China is going to feel the effects, whether they had the fiduciary responsibility to say it out loud or not, is a whole different story. But they did so. So you had this morning, you had Apple, which is a huge way on the Dow, the S&P, and the Nasdaq 100, right? You had the futures down, you know, 170, 180 points today. Pre-market had all the chip makers down, you know, all the Apple suppliers, all the chip makers. Again, they have a huge exposure in China, because again, that's where they manufacture a majority of their chips. And again, the bearers had every reason, excuse me, the bulls had every single reason today to just give up control. Again, nobody's turning around and saying, you know, they give up control for Armageddon and the market's going to go down 2,000 points. But they had every opportunity to say, okay, you know what, this is the day Apple is guiding down, all the chips are down. Easy opportunity, right? Easy opportunity. Let's reset, let's get the Nasdaq 100 down 200 points, let the Dow go down 500 points, shake some trees. We need a little bit of a remount, right? We need a little bit of a rest. We need a little bit of construction, sideways action, distribution, whatever you want to call it. And if you look at the cues, the cues were green in the day. So amazing, just absolutely amazing. There's really not many hyperboles left to kind of describe what we're seeing here. This is next level stuff. I mean, this really is next level stuff. When the Dow and the S&P and everything is rolling over down 250, 275 points, these stocks just don't care. They just absolutely don't care. Tesla just, again, a crazy upgrade today, 1200, but that is slew of upgrades today. Some of the upgrades just didn't make sense. You had some brokers taking their price target from like 250 to 285. Okay. What's the point even putting that on print? It just doesn't make sense. But again, I forgot who it was, $1,200 price tag on Tesla. I really liked this trade this morning. I realized, excuse me, last night, I really did. When Tesla was down a little bit pre-market, I was like, all right, this is going to be good because it was just kind of consolidating. We laid out all the data for the last couple of days. The recall got bought up. The SEC probe got bought up. The debt offering, right? They raised money. That got bought up. It was just a matter of time. I was looking at that 820 level macro. Then today, you go to the bathroom for 30 seconds and you see Tesla was up 830, 840 pre-market. Yeah, it sucked. It sucked. But what are you going to do? What are you going to do? But again, the rest of the game plan was played out pretty well. I loved that Roku trade today. I said it over the weekend. If you go through my Twitter, you'll see it. That was one of my thoughts of action. They had a huge nasty reversal. There's two ways to play this. We covered this both in the live webinar today at Morning Strategy and over the weekend that I said, hey, the game is over there. Any move into supply, that should get rejected. It goes green to red, gets confirmed. Friday's low, gets destroyed. Roku got absolutely wrecked. It was a great trade. Really, really good trade today. We'll talk about that in a second. Overall, again, incredible bullish tones.  Again, I covered Facebook as well over the weekend. I really liked that setup as well. The video got another upgrade. Amazon is getting just peppered nonstop with size. Again, guys, this isn't like $15,000, $8,000 somebody's betting. They're putting up hundreds of thousands of dollars. Hundreds of thousands of dollars in this 2200, 2250, 2300, 2400 calls near-term expiration. Again, especially in the weeklies for the 2200 calls, very, very aggressive today. Square is very, very close to a multi-year breakout. Not even a multi-day, multi-year breakout. You have to love the action. Tesla closes at the high of the day today, so it looks like it's going higher. Again, the bulls are winning. The bulls are winning. Again, we don't know when this bull cycle will run out or where this bull well will run dry, but again, there was no fear. There was literally no fear today in the market. The only value shorts that we saw today was finally the backside move of SPCE that I tweeted out that 33 level was going to be big. Everything came down. It went down all the way down to like 28 and changed. We'll talk about all the individual pivots in a second, but again, if you're a new trader, I just understand this is just ridiculously not normal. It might be too aggressive to kind of where you are right now in the learning cycle. I know a lot of you guys have been only trading for a very, very short period of time and it's so hard for the brain to catch up to the action. That's why the FOMO never leaves. The FOMO only gets amplified. It only gets bigger. It only kind of retards your progress because again, you're thinking the chasing cycle will never end, and unfortunately, when it does end, it's going to end in spectacular fashion. Going into tomorrow again, the Q's area of interest doesn't change. Again, here's the area that it needs to get out of. The technicals here don't change. They need to reclaim this 35 area on the close or they need to lose this 232 on a close, but either way, something's got to give here. Again, all signs continue to be a higher stretched out market, but again, you never know. You never know. The most important part is every single day, you're not looking for the most aggressive stock. You're looking for the stock that has the biggest value. Let's talk about the taste pivots. Really strong day. Very, very strong day today. This is from last night. Again, we try to put a bunch of non-pivot names, non-beta names that we could possibly find. The only beta names here that was Tesla that obviously couldn't trade at A20 because it gapped up and Facebook. Facebook was a really, really strong move today. Everything else here, you got $11 stock. Here's an $11 stock Ruby that really busted out today. Again, it has nothing to do with beta. It just broke out today. The second one that was non-beta was TLRA. It opened up, put in a low of like $11.85. We talked about this $12 area on TLRA. Stock went to $13. Again, it's not just beta. It's just stocks that are coming out of very aggressive channels, multi days, weeks, months of distribution once they confirm usually good things are going to happen. Let's talk about the individual pivots of the day. Again, we are about nine days or so from beyond coming out with earnings. They finally set a date. We talked about this last night's video. $120 needs to build and explode. Absolutely exploded. Here was BYND. Here was BYND. Here is the pre-market high right here. This 1985, this whole range here was $120. Once they reclaimed $120, went to $123.70. Big, big move there. Roku was definitely my trade of the day. I put this specific area in here. Again, the people who are not on the live webinar, they don't get the constant play-by-play that I'm doing all day.  I wanted to make sure I give them very, very specific pivots. Again, the pre-market notes were green to red on watch note. This is not a pivot, just momentum. It really needs to build below the $128 to get below and flush experience only. I actually took it on the remount of red to green and it destroyed, just absolutely destroyed. My lowest cover was a little less than four points. I was very happy. It was very, very happy. Just a big move, just completely big move. That 28, once it lost that 28, right? Once it lost that big area of 28, just really just got smashed. Here's the 28 level right over here, got smashed all the way down to 25. So, big, big move on Roku. Now it just keeps on sitting in a range. $357, $350, that's exactly where it is right now. Again, the big move came from last week. Facebook was a big move. We talked, we covered this again. I said this over the weekend, it's very, very close to confirming a 16 minute channel. 215 needs to build and Facebook just exploded, right? Just absolutely exploded. Here's the 215, right? Here's the 215. Just absolutely exploded. Went to 218 today. Very, very strong move on Facebook. GoDaddy never confirmed. CRTX never got close. NTCO never got close. And then the video woke up, right? And the video woke up here. We talked about 288.90, 289 needs to build. And again, he was the first chip maker to kind of wake up. Here was the pivot on the video, right? Here was the pivot on the video. These two candles right over here, right? These two candles, excuse me. These two candles right over here and took out that 289 and just exploded. Just absolutely exploded. Square, I really like. I like it. It traded right to 8298 and stopped. You don't see how big this level is. As I looked at the chart on the weekly chart on Square, look at the weekly chart. I know they come out earning soon. But look at this weekly chart, okay? 83 was the high from November of 2018. So look at this, right? Look at this. Look how important this whole level is. Tomorrow, this thing starts reclaiming 83. Good chance it's going to run. Keep an eye on that. Space. Again, I tweeted this out 33. We talked about that 33 level in the live webinar. I wanted to make sure that 30 was a very constructional pivot for the feed. Again, you guys are not in the webinar. You guys are not hearing that constant change of either order flow. Something happened. So I want to make sure I put very, very specific prices. 33 went all the way down to 28. I mean, big, big move there. Again, even if you took the 30, you got a nice, you know, nice strong move there. Facebook, big, you know, big move on Facebook beyond. The video is big. Roku is huge. On and on and on.  You know, 849. And this is for, again, only for experienced traders. 849, if it builds, can wake up.  Amazon, I like. Amazon, I like for tomorrow. It broke above the 860, put it on high of 867, 2167, you know, came in a little bit in the close. But tomorrow, if Amazon starts reclaiming and confirming today's price, actually, this thing is going to go. A lot of volume, a lot of volume, especially in the weekly 2200. So this could be very, very big. Again, Tesla take on the way. So a lot of really good action today, guys. Really, really good action. Roku, if you're holding a runner, any Reclaim 20, consider it. Never got there. Went all the way down to 26 again. So great tape. I mean, really, really good tape. Very strong action, majority of days. And again, now you need to really pick your spots and look for value. So let's talk about, let's talk about some value for tomorrow. You know, might as well start out with Square. I already told you guys what I'm looking for. I like Square. I think 3083 is a big number. I think this thing needs to confirm this 83. If it starts building, you could get a big run. You know, they do report earnings shortly, so please make sure you're aware of when they do have earnings. But if this thing, any bill technically over 83, it's very, very strong. I like this ITCI. Again, I'm going to give you guys non-beta names. I like this ITCI. First close, over-daily supply confirmed. Friday's prices. Tomorrow, keep an eye on this thing. This thing starts building, you know, the 2420s. This thing could wake up to 25.5. Keep an eye on that. And the last non-beta name I kind of like is this Shake Shack. All right. Shake Shack looks pretty good. Had a big move here. Big move here. Only reason why it stopped its supply again. As I say this all the time, there's nothing random in pivots. So tomorrow, if this thing can reclaim, you know, 7620, 7630, who knows? Maybe it gets north of 78. Again, for all you guys who are coming in tomorrow in the live webinar, please get to Morning Strategy at 9 a.m. We'll cover Tesla. We'll cover Netflix beyond. Facebook, I still like. Square, obviously, we talked about. And Amazon and everything else. Guys, you got a good start for the week, and I'll see you guys all tomorrow. Check it out. Congratulations for putting in the time to take control of your trading. You're one step closer to owning your future and achieving the success you desire. Want daily trade ideas directly from Dan? Straight off his personal watch list? Unlock our free PS60 vault where you'll get nightly updates on pivot opportunities we're watching for the next day's session. Click the link in the description to get started today.


Russia introduces improved Privet-82 Kamikaze drone for combat use in Ukraine. Russia's Privet-82 Kamikaze drone, reportedly used in the war against Ukraine, has been upgraded and modified. Russian propaganda agency TASS reported, citing Russia's Orco Design Bureau. Gradually a new version of the device has been created. The Privet-82M1, the drone's developers said, adding that they are continuing to work on improvements, receiving feedback and recommendations during the combat use of the device. The drone has a range of up to 30km and a top speed of 140km per hour, with a payload of up to 5.5kg. It can be controlled from a basement or shelter by placing video and control repeaters with a directional antenna on a hill. Meanwhile, Ukrainian experts are studying downed Russian drones, including the purpose of a Kyiv star SIM card recently found In a downed Shahad Kamikaze drone, Ukrainian Air Force spokesman Yuri Inat said, Russian Landsat drones are recognised as one of the most potent recent additions to Russia's arsenal as it seeks to get past Ukraine's increasingly effective air defences. Russian forces have begun using a new version of the Landsat Kamikaze drone, named Izdelay 53, which is capable of autonomously identifying targets reported US-based think tank, the Institute for the Study of War. Analysts suggest that the Russian command may believe that more Kamikaze drones will help Russian forces overcome Ukrainian air defences.


Hi, I'm Matthew Coast, head dating coach and founder at CommitmentConnection.com and in today's video, we're going to talk about how to make a guy sexually addicted to you. I've got six steps here for you to look at to make him sexually addicted. So if this is your first time to this channel, make sure that you go down and click the subscribe button so you can get more videos on how to have the relationship that you've always wanted. So let's get into the video. Step number one is to figure out what is this guy like, right? So that's number one. You want to find out what he wants and then give that to him. Don't just try to guess. Some women are like, oh, guys like this, guys like that, but they don't have any idea what you like. So guys come in all kinds of different shapes and forms and they like all kinds of different things and one of the mistakes is kind of lumping them all together and thinking that they all like the same thing.  Some guys like small boobs.  Some guys like small butts. It's all just, it depends on the guy. And so you want to find out what your guy is into. Is he into lingerie? Is he into dirty talk? What is he into? Find out what he fantasizes about and create, help him create that fantasy that he wants to experience and he will give you clues and you can ask him and he will probably tell you unless he's really really shy. Step two is to be a little bit more aggressive. One of the things that you'll find out about men is that a lot of guys think that women are a little bit too shy in the bedroom. And you'll hear a lot of guys talking about things where they want to get these kind of like out of control fantasies that they have in their mind that they feel is kind of taboo and they don't really meet any women that are kind of into that kind of thing.  There's a very high probability that you are.  Give him clues, subtle clues that you're interested in having more sex. The more sex that you have with them, the higher the probability is that he's going to get sexually addicted to you. I mean there needs to be kind of spaced out period because it's that spaced out period that creates that longing. It's that the addiction comes in from kind of the experience of having that sex and all the dopamine that's going through his brain from all the things that happen when he has sex. And then kind of that lack of sex that ends up happening afterwards, that disappearance, that like it's there and then it goes away. It's like think about gambling, right? So like one of the reasons why gambling is so addictive is because people win and then all of a sudden they lose a bunch and then they win and then they you know and it's that like it's those winning those random times of winning that really gets them. And so you want to have them win but then you want to kind of disappear and go away but you know want more, want to have more sex. If you just like have massive periods of time, I was talking to a friend the other day and he was telling me that he hasn't had sex with his wife in over two years and I'm like that's a little bit too long but that happens all the time. And it's rare that a man will complain that you want sex more. So step number four is you want to increase the period of foreplay, extend have extended periods of foreplay, have extended periods of teasing him. And I'm not even just talking about in the bedroom but like outside of the bedroom you know mess with him. There's nothing, there's nothing more hot than a girl who says something, whispers something into a guy's ear that's really sexually charged in a taboo place to do it. You know like out at a restaurant or something but like you know whispers it and then just goes back to acting normal. I mean it's so hot. But yeah increase the foreplay duration, lifelong foreplay that's a that's a fun thing. Step five, try to avoid the jealousy trap. Now I think that it's natural and normal for people to get jealous but there's a big difference between going yeah I'm jealous and then like diving deep into your jealousy and then we're jealous that you act the less attracted he will feel. So get out of that instead try to like try to make it more like if he talks about other women or he talks about like some porn or something that he's watched or some idea that he's had instead of making it about that woman instead of taking it personal think about it as like getting a clue into some kind of fantasy that he wants to have. I think that's a better way to look at it and I think it's a better way to avoid falling into the trap of of being jealous and acting on that jealousy. Step number six, make everything okay to talk about. There's nothing more attractive than a woman that you can talk to about anything you know there's nothing less attractive than a woman that freaks out when you try to talk to her about something and if you have this kind of space where it's totally open for him to talk about his sexual bucket list then it's like you know it's just it's getting more glimpses you know again it's not about you know this is going to happen or you know it's definitely going to happen or it has to happen or you know you know he's got to do these things don't make it about that just make it into like a kind of a glimpse into his his mind the way that his fantasies work and and there's ways to create those fantasies and get into those things without making it against your values or you know getting jealous about it or making it something into something that it's not. Thanks for watching this video if you're ready to know exactly what to say and do to attract the man and the relationship you've always wanted click on the button on the right hand side of this video and go to our website


Hey guys, I just got back from seeing Guardians of Galaxy Volume 2 in 3D and it was incredible. I'm Dras, but so is it any good?  So the guardians are banned together and they kick serious ass The reward of killing the giant intergalactic slug, the sovereign people hand over Nebula, Gamora's half-sister so the guardians can take her off and get her tried and put into jail for the crimes that she did But Rocket out of all people decides to leave the planet with the sovereign's people most treasured possession These cosmic batteries so Rocket takes them but in return the golden high priestess Ricks war and death on the Guardians of the Galaxy and enlist Yondu and his ravangers to hunt down and capture the guardians There's so many subplots in this movie. You have a father and son relationship with ego and Peter Quill You have a sister reconciling sort of relationship between Nebula and Gamora and you get to go more in-depth to find out Why they have this hostility why Nebula hates Gamora wants to kill her one of the standout bits of the entire film Was a mini-groot. I think if you have to pick a character to really focus on and just enjoy every scene that they're in It's mini-groot from the dancing to the joking around. You're always rooting for mini-groot So you can save the day or you can you know, you don't want him to get hurt You're always like go Groot go So let's talk about the music in volume two. We have Sam Court, Fleetwood Mac, Cat Stevens and Looking Glass We have electric-like orchestra which plays a sick-ass song that I love so much called Mr. Blue Sky and Then we also have the Guardians in Furno Rap with David Hasselhoff. Yeah So is it any good? It's Guardians of the mother f***ing Galaxy in volume two. Of course it was good The 3D was great, the cinematography, the edits, the cuts look I might be biased because I'm such a huge fan, but I really enjoyed it. Is it better than number one? Now it's a different take. Number one was based around the Guardians getting together, forming that alliance and Number two is about family. This is Drass for so is it any good? Thanks for watching my Guardians of the Galaxy in volume two review. Remember to subscribe below and we'll see you next time On another review for so is it any good?


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So, a second business book that I read in 2015 was Zero to One by Peter Thiel. This was a fairly influential book from what I understand around all the VCs, the startup entrepreneurs, and all the other people chasing big dreams in Silicon Valley. Because it was a good book, and because of who Peter Thiel is, he is a genius by all accounts, very successful in everything he'd ever done. He's a chess, I think, international master. He was one of the top law students, almost made it to the Supreme Court for some prestigious sort of internship type thing, which he discusses in the book. And perhaps most relevantly, he founded PayPal in the early days of internet startups. PayPal became a billion dollar company, and significantly he also chose most of the people who joined PayPal and later became known as the PayPal Mafia. After working at PayPal, they went on to become some of the greatest VCs and CEOs in Silicon Valley, including Reid Hoffman, founder-CEO of LinkedIn. And these weren't just people who were already at the top and got together, these were people that Peter brought in and interviewed and recognized their talent. So the book Zero to One, well let's talk about the title, Zero to One. The title speaks to his idea which is creating something new instead of iterating on what exists. So you don't take existing products and make them a little bit better, you take, you imagine new products and new things that people need, and you create those. You go from nothing to something. Peter demonstrates a lot of really rich and fascinating perspectives. He talks about pessimistic societies versus optimistic ones. He uses China as an example of a pessimistic society, taking the position that their mentality is defined by their very recent poverty and famine still within living memory. So they are mostly, they're not innovating, I think that's something that most people agree on, they're not innovating very much because Peter claims they're all bracing for those hard times or just imagining them. America, by contrast, he imagines as an optimistic society, but he makes a second distinction, definite versus indefinite. And this is very interesting, the indefinite society doesn't know how the future is going to be great, but they know it's going to be great. And he talks about the dangers of doing it this way without a plan. And he'll illustrate this distinction between definite and indefinite in many different dimensions including philosophy. He'll cite Marx as a philosopher that had a definite picture of the future, very specific concrete actionable plans versus, I believe he cited Noziak and Rawls as philosophers who had an indefinite view of the future and therefore, well I think there's a host of reasons why they're less popular, they don't appeal to the lower classes for one, but part of their lack of attraction may be their sort of indefinite vision of the future. And of course he talks about how dangerous it is in business to have this wishy-washy danger of view of the future without concrete plans. Fascinating perspective, I love that he tells the story of how him and Elon Musk got together because they were competing with each other. When Peter Thiel was trying to make PayPal, Elon Musk was trying to make something called X. Actually, I think what Peter Thiel was working on was not yet called PayPal, but they were both doing payment processing services and they got together in Palo Alto on University Avenue and decided to become one company. This was interesting to me because I had gone to Stanford and I knew University Avenue and I could imagine the cafe where they met, he said it was a cafe exactly between their two offices. And what's interesting is that I think I was there at the time, I finished Stanford in 2000, 2000 or 2001, I don't even remember. So I think I was actually there while this was happening which is kind of exciting. But let's get to the biggest idea in his book and that is his reinvention of the term monopoly. He recasts monopoly as a good thing. He says when companies are iterating against each other like him and Elon Musk were poised to do in the early days of payment processing or like automakers are doing or like airlines are doing, when there's this cutthroat competition, it's really hard to make money, first of all. And it's really hard to do other things that might be good for the world. So in specific contrast to those non-monopolies which have to compete, Peter Thiel describes Google and Facebook and other sort of dominant internet companies that have 60% or higher market share whose position is not challengeable in the near term. And he describes those as monopolies and say they bring all kinds of good things to the world, for example Google sells advertising essentially but they're doing, they have this free translation service, they're working on a driving car, free map service, free search obviously and Peter says see when companies are in this unchallengeable position they bring all these good things to the world. You can imagine how this is a bit of a self-serving philosophy, he is in such a position but at the same time I think it's a valuable perspective. His use of the word monopoly is good too because obviously you can more precisely describe this using more words instead of calling this a monopoly you can say companies with a 60% market share or you can say dominant companies or something like that. He chose to use the word monopoly which I think serves several purposes, one it's more interesting it kind of gets your idea because by recasting the term monopoly and sort of presenting it in an unexpected way he, well it's startling it gets your attention and it really it really puts the issue on a pedestal, secondly it may make the idea seem a little bit more unique than it is, if I understand correctly this idea of creating new markets was was named the blue ocean strategy or blue ocean philosophy or blue water philosophy something like that it came out of Harvard Business School in the not too distant past so I think it predates Peter's book and the idea was already out there but you know he's Peter Thiel if he wants to call it use the word monopoly and reinvent that word you know he can do that and that that may also be a good thing because it does call attention to it and and it does challenge us because it's because it creates a contradiction because we think of monopolies as bad things generally in terms of investments he he he makes clear that what he looks for is the really really big winners so he wants the extremely successful company the company that's going to invent invent the new market his founders fund invested in RBNB did I say that right Airbnb Airbnb that company that's doing sort of peer-to-peer room rentals and is very successful and he'll point out that if he invests in 10 companies in a year the the most successful company will be will almost always be bigger than the next nine combined so so that's an interesting perspective too especially as the startup that I'm involved with we're gonna we're like going to look for the the big money is is on our horizon after we enter the market and prove our concept with a few beta testers so so that's that Peter Thiel's zero to one next I'm gonna review his other book the diversity myth thanks for listening


My name is Dana Boyd, and I'm a senior researcher at Microsoft Research, as well as on the faculty of NYU, a fellow at Harvard, and a fellow at the Born This Way Foundation. Primarily I'm an academic, and so you live in these little siloed worlds where my siloed worlds are academia and technology and youth culture. And so the reason that the YGL became interesting to me was there are all of these people from around the globe doing really interesting things from a deep level of passion, and many of them I simply don't understand. And so I wanted to come and be a part of this community where I could just learn and hear people's stories and, you know, bathe in their passion. And the thing I love about being part of this is that everybody is facing the same desires to make the world a better place, trying to do it from their areas of expertise, and also struggling with all sorts of challenges. So it's that moment of community of realizing that even when there's massive difference there's a lot of similarity. I think there's a traditional narrative of leadership which is someone who has reached a level of seniority and performs at this high level and convinces everybody to follow along. And I think there's another form of leadership which is really about influence and trying to communicate and share ideas and bring people together. And the way that I approach leadership is to take this moment of networking. And I don't mean in terms of, you know, we're networking to meet new people per se, but trying to bring together networks that don't even know to speak to one another. And it's a translation role. And it's that kind of network creation that I think is a really important kind of leadership in this space, which is just how do you bring people together that are looking at the world from different perspectives and be like, ah, I see common ground. And together, you know, you can solve hard problems.