The Kraft Foods Company presents Willard Waterman as the Great Gilded Sleeve. The Great Gilded Sleeve is brought to you transcribed by the Kraft Foods Company. Kraft, makers of the famous pasteurized processed cheese food, Velveeta. Velveeta is one of the most popular of all members of the Kraft family of fine foods. It's known to folks everywhere as the cheese food of exceptional nourishment and delightful flavor. Enjoy it often. When you do, you may be sure you're enjoying the finest quality cheese food you can buy. Velveeta made only by Kraft. I'm Dr. Clarence Olson by day and intern at Summerfield City Hospital and by night a rival of Crockmorton P. Gilder Sleeve. He claims I'm always trying to take his girls away from him, and he's right. I contend the big water buffalo tries to monopolize all the pretty girls in town. That's my job. It's probably parked in Grace Tuttle's apartment right now. Yeah, are you sure you don't want to go to a movie, Grace? And not tonight's Rockmorton. I'm a little tired.  Were you? Oh, not so late. Well, I phoned you about nine, but nobody answered. I wasn't home at nine. Well, I was gonna phone again about ten. But I fell asleep. I wasn't home by ten either. Hey, were you at a teacher's meeting, by any chance? No. Red Cross? No. You went to a movie with somebody, perhaps. I didn't go alone. Oh, I naturally assumed you'd go with one of the lady teachers. Stop being so curious about last night. This is our evening. Yeah, I guess you're right. Oh, excuse me, Dr. Morton. Darn phone. Hello. Grace, this is Clarence. Oh, hello. That's also, I know his voice. I'm all duty. How about another movie? I knew he was poaching last night. Sorry, I'm busy tonight. Oh. Rockmorton? Uh-huh. You're not busy. You're wasting your time. Shh, Clarence. I want Gilder's leave to here. Yes, yes. Send old Rain in the push home at ten o'clock, and I'll come over and save the evening. Pushy intern. I have to say goodbye now, Clarence. But I haven't used up my three minutes. He doesn't know it, but he's unborrowed time. Goodbye, Clarence. Okay, goodbye, beautiful.  He is not. Oh, now, Grace, I didn't mean you aren't pretty. Just that he doesn't ever write to say it on my date. Well, I'm sorry, Dr. Morton, but I can't help it if he wants to talk to me several times a day. Well, by George, that moth-eating medic spends too much time over here. Every time I open the door, I smell ether. Dr. Morton, you're jealous. Well. Oh, for now, but that's awesome calling again. Let me answer it. All right. Hello? Hello, Dr. Morton. Olson, I knew you'd call. I knew you'd answer. I just wanted to hang up on you. Oh! Bertie, what do you have for dinner? Tonight, Bertie's got an alibi for dinner. What? Dinner's going to be a little late, and Bertie wants to alibi why? Oh, that's all right, Bertie. Well, I plan to have a five-pound roast tonight. Good. And when I have a five-pound roast, I scoot it in the oven at four o'clock. And you know how I know it's four? Look at the clock? No, sir. I know it's four when I hear the Harmony Twins Plus Two. Harmony Twins Plus Two? Who are they? Oh, they're the happiest quartet on radio. Oh, I see. Every day at four o'clock, they come on singing. When I pretend I'm gay, I never feel that way. I'm only feeding the clouds with sunshine. Yeah, I get it, Bertie. Bertie, please. What does that have to do with the roast? That's my alibi. The Harmony Twins Plus Two didn't come on at four. Oh, my goodness. And Bertie didn't know what time it was, and the roast didn't get put in, and that's why we're going to have stew for dinner a little late. All right, Bertie. Hi, Uncle. Hello. How are you? I'm fine. How are you? All right, Bertie. Hi, Uncle. Hello, Leroy. What's for dinner, Bertie? Well, we were going to have roast, but shall I tell him why we ain't going to have it, Mr. Gilsley? No. Now, the stew will be fine. Yes, sir. But it'll be a little late. Yeah, I know, Bertie. And if Bertie don't get in the kitchen, it's going to be later. Then Mr. Gilsley's going to get in the stew, and Bertie's going to get a roasted. It's funny about having stew. It seldom happens, my boy, and nobody makes it like Bertie. Yeah, but I've got things to do. Well, it looks like you'll have time to do your homework before dinner. Oh, grown. What are you going to do? I think I'll do my homework. Get on the phone and make a date. I wish I was old enough to do homework like that. What? I work at homework, and you work to get over to some girl's home. Leroy, when you're as busy as I am all day, you need a lot of recreation at night. Well, it's true. What are you going to call, Miss Tuttle? No, I was over there last night, and Grace didn't show me the proper consideration. What do you mean? Well, Dr. Olsen called, and she stayed on the phone a long time talking to him.   Well, it seems every time I have a date, he horns in somehow. Tonight I think I'll take out your school principal. Miss Henshaw? Yeah. Keep her out late so she won't notice all my mistakes tomorrow. Yep. I'll kill two birds with one shot. I'll give Grace something to think about and get that Olsen out of my hair for a night. Yeah, I hope Irene's home. Is this lilac 239? Your sleeve? Someday I'm going to turn that intern inside out. PB has shamrocks in his window. Well, I had Georgie's observing St. Patrick's Day, too. Hello, PB. Hello, Mr. Girl, your sleeve. Hello, Mr. Girl, your sleeve. What can I do for you today? I see you have an Irish display in the window. Well, I have a few Irish customers. I have a few that are scotch. What do you want, McTavish? All right, PB. Give me a cigar. Very well. Would you like a green one? You're not selling green cigars. Well, no, it's not the few, but I'm not telling them. They may have to die in red and sell them for punk sticks on the 4th of July. Punk sticks? Yeah, they're punk cigars. PB, I've never seen a man run down his merchandise the way you do. Well, that way I have very few complaints, Mr. Girl, to sleeve. Oh? I beat him to the punch and complain first. See, there's that sneaky Clarence Olsen parking across the street. Dr. Olsen still giving you a fit? Every time I go with a girl, he tries to move in. Well, perhaps he just admires your taste. See, that's a good-looking blonde he's helping out of the car. Yes, she is. I see you admire his taste, too. I haven't seen her around before. I believe they're headed this way. Don't have to tell Mrs. PB about her. Of course I won't make her sound as good as she looks. You know, PB, this is my chance to get back at him. Are you going to give him one of my green cigars? No, but he's always trying to steal my girls. I may just give him something to worry about. My, my. I can be as pushy as he is. Oh, my, yeah. Come on in, Marie.  Yeah, hello, Clarence. Oh, it's you, Gilda Sleeve. Mr. PB, we'd like to see some compacts. Very well. We're going to look at compacts. I'd like to buy you one, Marie. Marie, yeah. Could be French. But Clarence, you've bought me so many things already. It's my pleasure. I guess it'd be moving too fast if I offered to buy it. We have some very nice compacts here. Perhaps the young lady would like one of these. Oh, they're beautiful. Pick out whatever you'd like. Thank you. It doesn't look like he's going to introduce us. I'll have to force it, I guess. Clarence? Yes, Gilda Sleeve? That's a nice one your friend is looking at. Don't you think so, Miss? Well, is this gentleman a friend of yours, Clarence? No, he's no friend of mine. Clarence is always joking. I've known him for years. Have a nice, Clarence. Seems like years.  Oh, I love this one. Wrap it up, Mr. PB. May I see the one you picked out? Of course. Hey, good taste. Thank you. We're in a hurry, Marie. Let Mr. PB wrap it. I'll put it in a gift box. Oh, that would be very nice. Clarence, your friend has a very interesting accent. It must come from some other place. Yes, she does. You do, then? Yes, I do. Well, let me see if I can guess where you're from. Miss... Miss... What'd you say her name is, Clarence? I didn't say. You miss... If I knew your name, it'd give me a clue. Here's your compact, young lady. Oh, what a pretty box. Thank you. I put it on my bill, Mr. PB. Very well. Shall we go, Marie? May I buy you and the young lady a soda before you go, Clarence? No, thanks. Kill the sleeve. Oh, you're very kind to offer. You give me a chance to place your interesting accent. I hope you don't think I'm forward. On the contrary, I always considered you a little backward. Awesome. Goodbye, Mr. PB. Carl again. Bye, our Marie. Oh, Clarence, you're so gallant. Yes, I do. Mr. Guilherty, I thought you were going to steal his girl. How do you like that? I liked it. I found it very interesting. PB, you know what I'm going to do? No. I'm going to outsmart that taffy hair it didn't turn yet. No, no, I wouldn't do that. Kill the sleeve. We'll be back in just a minute. Take shrimp, take rice, take a golden cheese sauce made with crafts, famous pasteurized processed cheese food, velvita, put them all together and you have one of the most delicious and different main dishes you could want. It's shrimp, rice, Biloxi, and here's how you fix it. In the top of your double boiler, melt a half pound of velvita. You'll find that velvita melts quickly, perfectly. Now, stir in a third of a cup of milk, and this mixture is smooth. Add a cup and a half of cooked shrimp, cover, and heat. Then when you're ready to serve, you just pour the velvita shrimp mixture over four individual rice molds that you've made, and there it is, shrimp, rice, Biloxi. This is just one of the many wonderful main dishes you can make with velvita. Main dishes that are delicious because velvita has such a fine, rich yet mild cheddar cheese flavor. And main dishes that are nourishing because velvita is rich in vital food values from milk. By two ounces of velvita, the amount you get at an average serving gives you more of milk's vital food values than a big eight-ounce glass of milk. Cook with velvita often. You'll find it's a special help now during length. Get a two-pound loaf from your grocer tomorrow so you'll have plenty for sandwiches, too. Just be sure you get genuine velvita when you buy. It's the finest quality cheese food you can buy. Velvita, made only by Crack. You've got tired of having Dr. Olson try to steal his girlfriends, so when the good doctor showed up in Mr. Peeley's with a cute blonde, Mr. Giltley decided to turn the tables. Bertie don't know how he's going to turn them when all he knows is the girl's first name. Operator, give me your manager, Mr. Stark, please. Nice trying to get that number to the number. Mr. Stark, this is Throckmorton Peeley. This is Throckmorton Pee Gilda Sleeves, city water commissioner. I need a little help so I thought I'd go right to you. I'm trying to get in contact with the young lady whose last name has escaped me. New in town, potential water customer, you know. That man? So I'm wondering if you have any new telephone subscribers with Marie for her first name. No, no, I don't have her address either. All he's got is determination. Go ahead and check the list. I'll hold on. Yeah, I'm still here, Mr. Stark. Yeah, if it'll help any, she does have an accent. It could be French. No, I don't think it's Jones. Goodbye, Mr. Stark, and thank you. The telephone company couldn't help me, Bertie. No, sir. Hello, Leroy. Yes, I checked the water turn-ons down at the office, first thing. Well, there's one thing, sure. They've got to drink water. Who's got to drink water? This doesn't concern you, Leroy. Who does it concern? And I checked the transfer companies, Bertie, to see who's moved into town. She's got to live somewhere. Who's got to live somewhere? Who are you trying to find? The light department hadn't received any order from her. Maybe she likes to sit around in the dark. I get it. You're trying to locate an owl. An owl? Well, sure, they drink water, have to come from somewhere, and like to sit around in the dark. Well, they aren't flying. Oh, my goodness. Leroy, I'm not looking for an owl. Superwoman? No. I didn't think so. Who are you looking for, honk? Yeah, I'm trying to get a lion on a girl. Oh, that again? No, I'm trying to tease Dr. Olson. Your uncle's trying to give the doctor a dose of his own medicine. Yeah? I saw him in PBs with a new girl, and he wouldn't introduce us. Why don't you just strike up a conversation? Why don't you walk up and say, hi? Oh. Oh, Mr. Guilflee knows that our first name is Marie. Heck, Dick Tracy solved a lot of cases with less than that. I've got to find out where she lives. Maybe she lives in a tree. Believe me, this girl didn't come out of any tree. Hey, why don't you shadow Dr. Olson? You could follow him to the hospital, right into surgery, even let him operate on you if necessary. Oh. Stick with him till you find out. Mr. Guilflee thinks she might be French. Yeah? Hey, I'm studying French. Take me along as an interpreter. Interpreter? I'd say bonjour. Who's that me? Hi. I'd give anything to get back at Olson. If I had that girl's phone number, I'd call up when he has a date and pester him the way he did me. I mean, she seemed willing enough to talk to me in PBs. Olson had given her the chance. Hey, that looks like the girl coming out of Hogan Brothers. She's alone. If you're getting in Olson's car, it must be serious if he lets her drive his car. Now's my chance. Hey, Miss! Miss Marie! Oh, hello! Pardon me, but I wonder if you need some help getting out of your parking place. Oh, you're very kind, but I can manage. You do remember me, don't you? Commissioner Guilflee in the drugstore, tried to buy you a soda? Yeah, I mean, volunteered to. I remember you very well. Of course, Clarence wouldn't introduce us. Wasn't he annoying? He doesn't want you to know my name. Well, in a way, I can't blame him. You're a very lovely young lady. Thank you. Of course, I'm not going to press you for your name. Phone number? I think that's off limits, too. Well, I give up. If you just give me your address, I'll send a note of apology for trying to meet you. I've never heard that approach before. Yeah, all right. I guess I made a fool of myself. No, you haven't. Yes, I have. Clarence has probably been running me down. I'm just sorry you formed an opinion of me prematurely. I have formed an opinion of you, Mr. Guilflee. You have? I think you're a very nice man. You were not nice enough to cut in on Clarence. Oh, maybe. Well... What's the saying? If at first you don't succeed, try, try again? You're all right. I've tried and tried, but I'll try again. When you start the car, I'll jump on the back bumper and follow you home. I don't think an important city official should be seen doing that. But if you wish, you may help me out of this parking space. I may? Perhaps it is a little tighter than I first realized. Well, I'll run right around and get behind the wheel. You'll have to scoot over a little breeze. Oh, yes. You'll just leave your making progress.  You can back up about a foot, Mr. Guilflee. Yeah, yeah, I've got it all figured out. I hope we didn't scratch the paint. Yeah, well, Clarence is a doctor. He can have some more grafted arms. Well done. Thank you, Mr. Guilflee. You know me to drive you home? You're new in Summerfield. Might get lost. I can manage now. Thank you. Yeah. I'll get out then. I'm certain I can find my way home to the Royal Arms apartment 21. 21? I'll remember that. It's your age, I'll bet.  How about tonight at eight? Tonight at eight. I'll tell Clarence I have a headache. You know, I just assume he knows. What he doesn't know won't hurt him. It ought to be a fine afternoon. You don't change. Yeah, I just pulled a fast one. You look like the cat that ate the canary. You bet. Remember that pretty girl Olsen wouldn't introduce me to? Oh, yeah. Well, I have a date with her tonight. The water commissioner's turning on the pressure. Now, don't turn on too much pressure. You may burst a pipe. She was going out with Olsen tonight. She's going to say she has a headache. Yeah, that's you. It just shows I can take his girls away as easy as he can take mine. Easier. Well, if you're going courting, how about taking along a box of candy? Oh, I'm not courting.  Yes, quite a parade. Miss Kelly, Miss Henshaw, Miss Tuttle. Yeah, and Olsen's tried to cut me out with all of them. Well, a little candy might help out. If you don't have enough sweet talk, offer her a sweet mate. Oh, what the heck? Wrap up a one-pound box. Oh, Mr. Gilder-Sleeve, if you were trying to worry Dr. Olsen, I'd give his girl about $5 worth. Not that I'm thinking about the profit. Oh, no.  Say, you're using your head, Pete. That's what I'm saying. Give me one of those five pounders with the purple bow on it. Here you are. Oh, Peavey, hide the candy. Here's Grace. Well, you hide it. You bought it. Oh, for... Hello, Miss Peavey. Hello, Miss Tuttle. And Throckmorton. What a pleasant surprise. Hello, Grace. I didn't expect you. Throckmorton, are you hiding something? Well, your briefcase. Oh, what a pretty purple bow on it. I have an idea. He didn't want you to see that. It's probably a gift. Yeah, that's right. That's why I was saving it for a surprise. Well, it's a surprise. I certainly am. Here, Grace, with my compliments. I was going to give it to you later. Don't you want to wait and give it to me tonight? Well, I can't come by this evening. That's why I wanted to give it to you now. But you said you were going to give it to me later. Well... Hmm. How will he get out of this one? Well, I was going to give it to you on my way home when I stopped to tell you I couldn't see you later. Can you get out of it? Something I can do for you, Miss Tuttle? Well, I came in for some candy, Mr. Peavey, but now I won't have to buy any. My, my. Goodbye. Phone me, Throckmorton. You all right, Grace? Ta-ta! Call again. Well, Peavey, you got beat out of a candy sale. No, I didn't. What? You still have to buy some for Dr. Olsen's girls. See? Revenge is expensive. Marie lives in a nice apartment building.  You're sly, Gilda Sleeve. Good evening, Mr. Gilda Sleeve. Hello, Marie. Want to come in, please? Thank you. Yeah, I hope you like candy. Oh, I love it. I'm thoughtful of you to bring it. Shall I get my coat? Well, why don't we just stick around the apartment for a while? As you wish. Yeah, I'd like to know more about you. Well, there isn't much to tell. Your accent still intrigues me. I can tell you're not a native. Oh, yes, I am. Most of my family is in Minnesota. Yeah, you didn't pick up that accent in Minnesota. I have lived in Europe. Yeah, I knew it. What language do you speak besides broken English? What language do you wish to hear? You speak more than one? Oh, four or five. Do you know the French language? What's that? Have you ever been to Germany or the Netherlands? No. I'm sure you've never been to Holland before. What about you? That's enough. She sounds like the United Nations. I wish Olsen would show up. Now, you tell me something about yourself. Well, as you know, I'm the water commissioner. And a confirmed bachelor? Well, I haven't been put over a barrel yet. Perhaps you haven't met the right woman. Well, who? Oh, excuse me, I'll answer the door. Zeke saved by the buzzer. Why, Clarence? Hello, Marie. Yeah, wait until he sees me. He'll blow his top. I didn't expect you, Clarence. But I got a message. Well, who's this? Gilder Sleeve? Hello, Clarence.  Well, I did plan to take Marie to a movie, but she said she had a headache. I guess I told a fib. What's this all about? Clarence, I hope you don't mind my cutting you out this evening. Oh, that's all right, Gilder Sleeve. Let's just say the better man won. Yes, indeed. And it's very sporting of you to say that. Marie, do you really want to go out with this fellow tonight? I find him very interesting. All right, I know when to bow out. I'll be on my way. Yeah, you'd better be on your way. Goodbye. Goodbye, Clarence. Goodbye. He isn't as upset as I thought he'd be. After I wouldn't go to the movie, he made a date tonight. He did? With a girl named Grace Tuttle. Grace Tuttle? He was glad to get rid of me for an evening. Well, then you're not his girlfriend? I'm not supposed to tell you, but I'm his sister. Oh! Gilder Sleeve will be with us again in just 30 seconds. Why let lunchbox sandwiches be a problem? Make sure the sandwiches you fix are delicious and hearty, too. Make them with Velvita, Kraft's famous pasteurized processed cheese food. Velvita gives you sandwiches with a wonderful, rich, and yet mild cheddar cheese flavor. And Velvita sandwiches are nourishing because Velvita is so rich in vital food values from milk. Whether they're for Dad or the youngsters, lunchbox sandwiches you make with Velvita will be perfect. Tomorrow, get Velvita made only by Kraft. Dr. Olsen's sister again tonight? Well, she wanted to, but I'm going to a Red Cross meeting to heck with women. Giving them up, huh? Well, the Red Cross needs workers to put over their drive for new members and more funds. I know. Miss Tuttle told us about that in school. Good. Everybody should get behind the Red Cross. You know, my boy, the Red Cross has always been a symbol of hope for disaster victims, soldiers, veterans, and civilians who need emergency aid. And to maintain their services during the coming year, they'll need $85 million at least. So this year, I, for one, am going to work harder than ever. Good, Uncle. And that'll help you forget women. Yeah. Well, I have to go have a meeting with the chairman. Yeah? Who is the chairman this year? Well, Miss Tuttle. What a character! Good night, folks. The Guild of Sleeves is played by Willard Waterman and an M.D.C. radio network production. It shows written by John Elliott and Andy White and his friends Stroud. Included in the cast are Walter Shetley, Eileen Randolph, Mary Schiff, Gladys Holland, George Nice, and Dick McGrann. Musical compositions by Jack Meakin. This is John Heaston saying goodnight for the Kraft Foods Company, makers of the famous line of Kraft quality food products. Be sure to listen in next week and every week for the further adventures of the Great Guild of Slee. Here it is. The best soup idea in years. In the top of a double boiler, add a can of condensed tomato soup to an equal quantity of water. Then when the soup is piping hot, stir in the contents of an 8-ounce jar of Kraft's cheese whiz. It's a delicious combination, a creamy blend of your favorite cheese and tomato flavors. Enjoy it as the main part of a lunch or supper, or as an appetizer before dinner. This is just one of dozens of quick tricks you can do with this pasteurized processed cheese spread cheese whiz. Tomorrow get tomato soup and Kraft's cheese whiz. Now play You Bet Your Life with Groucho Marx on the NBC Radio Network.


So, good afternoon ladies and gentlemen, my name is Aditya Bandi and I'm really excited to be here today at the UX India conference. So when I was asked to speak here, I thought really hard on what I should talk about. It took some time to figure out the obvious. Like, I'm a designer and an entrepreneur. So why not talk about how design helped me to be an entrepreneur. So let's begin with what I was doing when I didn't know anything about design or entrepreneurship. So most of my childhood I spent, most of my childhood and my schooling happened in a place called Rajamundri. That's a town in Andhra Pradesh, I know, and people know that, that town. Like any kid I was happy going to the school, having a good time. And one day I went to a lecture about IIT and I really liked the way it was projected and I decided I want to get an admit into IIT. I came back home and told my parents that, hey, I want to do this. And three months later, we moved to Hyderabad for my studies. Hyderabad has a better education than Rajamundri. This happened in 2000 when I was in seventh grade. Once I moved to Hyderabad, I started studying awful lot of maths, physics, chemistry, like a lot. If you're from Hyderabad, you would know the kind of, you know, things students end up doing, like waking up at five o'clock in the morning, going to tuitions, giving a lot of competitive examinations. The whole aim was to get into IIT. So that was what I was doing before I knew anything about design or entrepreneurship. So I was, one thing I was doing is that I was solving tons of problems, problems like what is the value of root of i plus root of minus i. If you ask me now and again, I was just trying to do that root 2, I guess, I might be wrong. But these were the kind of textbook problems that I was solving and I was getting really good at it. I was very hopeful about getting into IIT, but if you know IITs have a very meritocratic system of selecting students and giving them admits. Students, bottom line is students don't have a lot of freedom in terms of what courses or departments they choose. So the rank I got, I was offered a design admit in IIT Guwahati. IIT Guwahati has a department of design. And that's how I ended up, so design literally happened to me. It was not that I picked design. So how does one deal with it? All my life till this point I was studying maths, physics, chemistry, want to be an engineer, suddenly end up in a design degree. Fortunately, it was a very serendipity for me. I fell in love with it with the design program. And like all design schools, IIT Guwahati had a very unique breed of designers. The design students are, they want to be engineers, but they fell in love with design. And they are in an environment where there are other departments around them, like computer science mechanical, and the courses are very interdisciplinary. So in this sort of a scenario, in this sort of environment, I started solving other sort of problems. Till now I was solving textbook problems, and suddenly I was asked to solve problems concerning users or humans. And that's what I started doing, I started solving problems for someone, users. And this change of perspective helped me a lot in the course of becoming an entrepreneur. I fell in love with the design process in analyzing problem, getting all the information required for it to solve, and talking to the user, and finally working on the design solution. It was beautiful. And I started to realize that some of the problems I was working on, and I was interested in as a business viability. I realized if I could build a business model around this solution for the problem, I might eventually build a business. So I started to balance design and business in all the work that I was doing. And that's how I stumbled upon being an entrepreneur. And so far, the journey has been exciting for me. I graduated in 2011. I started working for companies like Cognizant, Microsoft, and Samaritany in the first two years of my career as a UI designer. But then I also wanted to start up. That's when Bookpad happened. It was way back in 2011, December, I clearly remember that I had a set of ideas that I want to work on. I started talking to a lot of people, ended up talking to 25 developers trying to figure out who can work with me. There's one guy who said, I like one of your ideas. And that was eventually, which turned out to be Bookpad. So at Bookpad, what we built was a document preview technology for the cloud. What that essentially means is that whatever we built can open, view, edit documents like Word, PowerPoint, PDF, Excel, and a lot of other formats on the cloud. So with that, we started reaching out to a lot of customers. Our customers are typically, for example, I can give an example of Dropbox. So Dropbox has a lot of files stored on it. And let's say you are a user of Dropbox, you have your Word document on it. You want to see what's inside the Word document. I'm talking like three years back. You can't do it. You have to download the document and then open it, then view it. So what we essentially did was we went to Dropbox and said, hey, why not use us, integrate into Dropbox? And your millions of users can now do much more with documents stored on Dropbox. So we essentially are an enterprise software which we license to companies. So that's what we built. It's a very tech-intensive product. And last year, September, around that time, we got acquired by Yahoo. Currently, we have integrated into Yahoo. Just two weeks back, we've launched the document preview feature, Yahoo Mail. So this is how it looks like. You click on any, so let's say you get an email with, let's say, any of the arrangement like PDF or Word. You click on that, you quickly see a preview of the document right beside your email. It's essentially very similar to Gmail experience, but what we try to do is a much faster experience and a better UI. Here you can see your document and work on your email. You can click Reply All, copy paste contents of the document into your compose message and send it. And let's say you want to expand the view, yeah, here you go. And still you're in the email, you can still get a context of your email. If you hover on the back to message, you can see what was the email that was sent. So this was launched two weeks back. So that completes our, in terms of what we started as a company, built the product, sold to Yahoo, integrated into Yahoo Mail, launched it. Very happy moment for all of us in the startup. Thank you. So that's what we do, essentially. Right now, currently, I'm working as a product manager in Yahoo, handling this very experience. So let's go back to the question, how important is design for business? The numbers say it's very important because 27 startups co-founded by designers are required by big companies in the last five years. And these companies are really big. I'm talking about Microsoft, Google, Facebook, Adobe, Yahoo. And 27 startups is a huge number. If you see all these companies put together, might acquire around 40 at the maximum if the need is really high, 40 startups every year. So that number would amount to almost like 10 to 15% of all the startups getting acquired. Actually, more than that are startups by design founders. So that's a pretty good number. And next is six venture capital firms. These are really big names, name it Axel, Sequoias. They have offered designers to join their teams as investors. This is huge. I mean, previously, like 10 years back, you would see management and MBA grad getting into venture capital firms and investing. And here, designers are asked to step into those roles. What are the other numbers? So this is very recent that the numbers show that the designer to engineer ratio in startups have significantly improved. It is one is to four or one is to five these days. Previously, it used to be one is to 30. What this number says is that designers are the first hires in startups these days. I mean, the core team, if not the co-founder of the core team, the first one, two hires that happened in a startup are designers. Whereas previously, 30 members are already there. Finally, they realize, okay, we are at a certain stage, we need a designer to fix everything. That's our designer. So there's a fundamental shift in the mindset, which is very great. And I experienced this myself. When we started up, the second hire we did was a designer. So it's great. We exactly had a one is to four ratio at Bookpad. And the other stat is that five of the top funded startups, what I'm talking about, billion dollar valuations in the last three years are startups by design co-founders. And these startups are primarily ABNB, fab.com, media-wise, Linda. So again, a very good great stat, which shows that startups by design co-founders are reaching that huge scale. So I think it's great. So these stats are nothing but they tell that designers have a good impact in terms of startups and business. So this feeds what, as I was talking about in the panel discussion, is if you are building a tech product, you as a co-founder needs to be in the sweet spot of knowing about design, knowing about technology, knowing about business. And being a designer, I genuinely feel that you guys already have two-thirds of the knowledge. If you're working somewhere, you already have the experience of working with developers, understanding the technology because you're designing, you know the limitations, you understand the technology in and out, even though you don't code. So you already have two-thirds of the knowledge. You just need to venture out and get the business knowledge out there. See what happened with me? I mean, after working for two years, I had a very good understanding of technology, how the front and back and all of those things work. I could sit with the developer and talk to him in his language. Design, I was confident I could pull it off. So I had both of these and I ventured out and I gained the business knowledge. So that sweet spot is very important. And if you see the other two, somebody's in tech, it's really hard for them to get an understanding of design or business. Somebody's in business, it's really hard for them to understand both design and tech. You guys have a very niche skill set there, so that's a sweet spot. Last bit of thoughts on for designers wanting to start up or work for it. So first and foremost thing that you need to understand is startups are very chaotic. Even though how much ever being a designer will love process and a certain methodology, startups are very chaotic in nature. So somehow you need to figure out that process that works for you. I've seen a lot of designers working for startups or who started up getting really frustrated that, hey, I spent a week working on this. You asked me to all chuck it and work on something else, that's crazy. But then that's how it is. Strategies change on as fast as a day in a day. So be ready for it. Try to align your expectations in that sense. And more important than ever, make everyone in your team understand the process that you're following and why you're doing it. What will this help is that it will kind of help grow a design culture in the startup right from an early stage. It is one of your responsibilities for sure. Otherwise later, as the team grows, it will be hard to explain why you're doing it. The reason why you're doing it is, hey, this is why it is. So if you, right from the beginning, if you instill this, you start telling why you're doing, whatever you're doing. Everybody, after a period of time, you don't even have to do it. Everybody already understands, okay, if he's saying this, okay, he must have thought about that. Makes your life really easy. Third would be to understand the business and accommodate it. So most of the times, as a designer, forget the business aspect of it, of why you're doing a product. Even if you're working in a company. And most of the programs, college programs, you really focus just on the product and not worry about the business side of it. But when you were working in a company or if you're working in a startup or you were just starting, please accommodate business in your goals, in everything that you do. Because eventually it's two sides of the same coin. And for entrepreneurs trying to work with designers, all your nominee entrepreneurs are there here who are not designers. But if you're trying to work with designers, like have confidence and let the designer help drive the product nations. I think this is very important because it'll eventually turn into a process. So you don't have to, you're not care caretically doing random stuff. Then for entrepreneurs, it's very important to work with the designer and build a process inside your company. What this means is that let's say, for bigger companies, let's say you have the product cycles are much longer. For startups, the product cycles are much shorter. So you might have to be super agile. I mean, in two days, you would get user feedback and again, I'd rate on the design on the third day. So you might have to build a custom process right inside your startup. And for entrepreneurs, again, a designer has to be a first hire. It should be a first rate citizen in the startup, not when you grow the whole company and then utilize, hey, my product works really bad. And then you hire a designer to fix things. So with that, I would want to conclude my talk. Thanks a lot for being patient. If I have time, I can take a few questions.