Felly, wrth fy ysgol yw'r TV'r Tokio, mae hi'n gweithio pen o Tony Samson ar yng Nghymru, gyda'r ddysgu fel y tony, gan fydd y fan ffordd gynnig yn y ddyn nhw, mae'n ddysgu'n gweithio'n meddwl o'u ddechrau. Felly, mae'n ddegu'n meddwl o'r ddysgu'n meddwl gynnig, mae'n ddysgu'n meddwl o'r ffordd gynnig yn y ddysgu'n meddwl o'r ddysgu'n meddwl o Tony. I have? Great thanks mate. Very grand introduction now. But we're doing OK. Trying to work through this strange environment like everybody else. Everyone's healthy and getting on with it so kids are getting used to e-learning. I'm getting used to working from home. So yeah we're all good thanks. Mae'r oeddo iawn er mwyn i'r cyllid dweud yn gweld, mae'r oeddo i ddweud yn byw'r oeddo'i, ond yn y peth sydd yn rhan i mi yw, nad oeddo i'r oeddo i'r oeddo'i argyfawr sydd yma. Mae'r oeddo i'r pob sydd yn gweld. Yn y peth yn ymgyrchu'n gwybod nhw'n gwybod, mae'n amliad o â du oeddo ar yr oeddo, ac y gwasanaeth fan elen nhw yn yng Nghymru ac yn gynyddiadau. Mae o'r gwyfnidau oho a ddechrau iawn yn cael eu chysylltu ar y chyglwp ymgyrchu i ddam iawn, a gennych chi'n fideo'i'r cymwylllais, phyn yw'r cynhyrch yn ychwyn, dochodd dyma hwnnw am hynny, maen nhw'n defnyddio'r masuggau yn y cwymdeitau, ond roedd yn ôl yn gwneud. Y rwy'n credu'r hynny mewn cyffredig hynny, mae ddam, mae chi gyd wedi cael ei gwybod ymdill ar y sylwedd wedi'u gweithio. gan y stryd o'r ddysgu tydd. Felly, mae'r gwybod. Ond mae'n cael ei ddweud. Yn amlwg, mae'n cael ei ddweud, mae'n cael ei ddweud, mae'n cael ei ddweud. Yn amlwg, dwi'n meddwl y bydd ychydig yn ymgyrch ar y cwrs. Mae'n meddwl am i gyd, ond, ond, ond roi'n meddwl, ond roi'n meddwl ar y bydd ychydig. Felly, mae'n meddwl, mae'n meddwl ar gyfer. a dylai i 11 oed pan sefydlu. Mae eisiau ei hyn yn ei wneud hoffi, sy'n sefydlowi ti i gyda'u sydd wedi amser fwy oes oherwydd ei wneud sydd yn stymu. Felly mae wedi wneud hynny'n ymwyllch yn ei wneud oherwydd y bydd o'r rhan o wneud oherwydd i'w wneud oherwydd i wneud oherwydd i wneud? Mae wneud oherwydd oherwydd i wneud, felly rhan oherwydd i wneud oherwydd i wneud oherwydd i wneud oherwydd i wneud oherwydd yn jwy bêel. Felly, yn wych, felly mae'r ffordd fathionhaf. Felly, mae'r rhai gynhwys Llyfrgell, yn y Llyfrgell Fyllhoo Fyllhau ond mae'r panfaith yn rhan oedd yn gweinydd. Felly, mae'n gweinio i chi'n meddwl. Mae'n gweinio i chi'n meddwl i chi'n meddwl i chi'n meddwl ei mi. Felly, mae'n grannod, ac mae'n grannod, pan wedi'u gael ei ddiweddaint gydfyrdd â'i ddysg. Maen nhw ganddodd i chi i gyd yma'r meddwl byddai'r sgwrdd gafodd â'r forum i'w mneud. Ac mae rhai wneud bod wedi bod businesses yn ymklonod i'r gwênyddio Joe Riley. Joe'r cyffred general iddyn nhw wedi bod hyn byddai o'r video yn mynd â wneud hyn i gael cyfnod dd Person i gael ymwneud, yw'r cyffred i'w beg yw'r cyffred yn ymgyrchol. Yn ymgyrchol o ddydiebeth, eich lle yn ffocws ar yw ein gwneud a'r gweithio mewn cyfred gan ydwe yw'r gwneud. There are a couple of newbies as well. Being there for the first one is a good start. It was good. It would be bad for him to be on the show a while ago when he is a lovely fellow, he has a backbone of hisวย that's very enthusiastic. That's really good. There's a new chair as well. It was voted not to be a new chair so almost like a fresh form y Ffraction of it is Fresh Is Me with the new people as well. Yeah, that's definitely right. Jazz sort of, there was a couple of areas he said to the forum that he wanted us to focus on, with him as chair in terms of maybe doing a little bit more around some of the communications and focus on engagement. So he sort of gave us a good message there but there's a really nice blend of some people that have been on the forum for a bit longer, Jazz included, Nick Mernick and also Lisa Vaughan. Felly they've been in and around so know how it works, the wise hands if you like, and then the newbies. I think it's good. What I saw was, and I've seen since, 15 Evertonians that are a dead passionate and have got some forthright opinions on a lot of issues and are prepared to take that on. Ond ydych chi'n gweithio i chi ni, a'r ganwn amheri hyn yn ei ddiseg y gwaith, yna'r gweithio i chi arlawn cwrs oherwydd mae'n gynnwys ar ôl ar gwaith nefanydd. Ond mae'n hollion mwynch cydworkio hynny ddweud, mae hi'n meddwl i gwaith yn roedden nhw, felly rhai rei hyn yn teimlo yn ddechrau, ac yn cyfio i gweithio i'r gwaith ayoddiad, inside call-out. So, essentially, they're all doing what you do, which is dialing, so won't feel like you're doing you're doing anything different really, will it? Becws obviously everybody's been up to now, in the same bowl like you said. I think in terms of the forum, it probably needed freshening up, I think that's a fair assumption. I think from a fan's perspective looking at it outside of the forum, because obviously we don't know what goes on there. Wy celebrities on there so I think just as a neutral person looking. I think it's really important that That is almost fed back to the fans a little bit more I think rather than not saying anyone was being seated put it is just don't think it was anything that was getting out was being discussed really so I think Doing things like this, certainly. I think it's interesting to find out what actually goes on so I got on in your face when you Cydym ni fyddwch i'r llun? Mae'r llun o'r blaen o'r llun, gyda'n hynny'n hynny, bod jaz wedi bod yn rhoi cyntaf a'r cyfnodd o'r rhannu i gyd yn ymwneud ac yn ymwneud o'r cyfnodd ar dod yn y cyfnodd yn ymwneud. Fe'r llun o'r cyfnodd yn ymwneud, ac mae'r llun yn ymwneud am y cyfnodd, ac mae'r llun o'r cyfnodd yn ymwneud, fe yna'r cyfnodd. Mae'n ôl i'r tym ni'n cael eu gwybodol. realized that the first one was a little bit of an introduction to the forum itself, the members and how it works, so I think that's recognized, that's something that we can continue to do more on, so I think that's good. Some of the issues that we talked about in the first meeting, there were legacy issues from the previous term, but, we had a healthy exchange around the end of terms, term, end of season Dickies Awards a'r ysgrifennu yna, gallwn i'n gwybod, yn ymlaen i gyd yn dda, i ddim yn eu cael ei wahanol o'r cymdeithas ar hyn o'r parodau sydd. A'r ysgrifennu, i'n ddweud o'r reidiau yn wneud y gweithgredig o'r gwybodaeth. So rwy'n ddod yn dechrau'r gwybodaeth o'r rheaidiannol a'r ddysgu'r gweithgredig o'r gweithgredig o'r ddysgu. So, the people have been working on it, and then from our perspective Jo and I were quite keen to get out the bloc, so when we were doing the election campaign we heard a lot about how some of the international fans in particular felt they didn't necessarily have a consistent voice at least. arall, so we proposed, in that meeting then, to do a survey of the international fans, so for the first time. So, yeah, we wanted to get that moving pretty quickly, so yeah, that was a little bit about the first one. Excellent, we've seen that, to say the information about the survey come out, I think it's massively important because obviously, you know, I'm worth something like three or four miles from Guddarsson Park and that's great but the sav Șonion is all over the Wales, so Ac mae'n gwych yn wneud yn dda'r holl yn ymdweud yn ymddangos. Fy fyddwch chi'n gweithio'r gwaith, ac mae'n gweithio'n ddych chi'n gwych gwaith, a fyddwn ni'n gweithio'n gweithio'n gweithio'r gwaith, ac mae hefyd yn gweithio'n gweithio'n gweithio'n gweithio, mae'n ddau siaradau i fynd yn ddiddorol, mae'n gweithio ar hyn, a gwybod yn ddwy'n gweithio ar 5 viel o gêm, a'n gweithio'n gweithio ar y taethau llei, Mae'r bod yn ddechrau'n ddim yn fryd. Ond rydw i'n gweithio'n unig ar ôl, mae'n ffordd, mae'n bwysig o'n ffordd. Mae'n bod yn credu'n gweithio'n ddefnyddio'n bwysig. Mae'n ddim yn ei ddweud, mae'n dwylo'n gweithio'n bwysig, mae yna'r dweud o'r ddechrau'n gweithio'n dweud o'n ddechrau. roedd y clwp yn ymlaen, felly fod yn gweithio'r amddangos a'r adeiladau'r eu hynny yn ymMynd? Nodd i'n meddwl cais ei rhoi rhoi, felly Llywodraeth Llywodraeth ddydd yn gweithio. Gwyddi't yn olygu eu bod yn gefnod'u cyfgolwyd.  Felly mae'n mynd i dweud tudio'n bod iawn. Felly mae'n hynny. Mae'n ddaf yn gwybod i'r panfodol, yn y chlas o'r clwb, ac mae'r gwybod i'r clwb yn i gennym ni'n dweud. Roedd yn ôl eisiau cyfnod. Felly mae'n graddau. Mae'r deilwad wedi gwybod yn wahanol,ddwn iddynt yn ernton iawn i'r dweud yn gweithio, nad yw'r ddweud yn fwyaf, Something that we've seen is that sort of global nature and the evolution of football, even just the sort of the number of foreign players that are involved in, when you look at our own squad, you look at our manager. So I think what that does is it creates different types of opportunities and the job for the fans for is to represent the entire fan base. ac mae gennym hynny i ffrwng erbyn hyn i'r ymdiseg y fanmylau nod y byddai ymweld. Felly, mae'n fawr, defnyddio'n gweithio'r hynny, mae'n rhaid o'n credu eu gweld ddigon antyfu'r fanbylch, dwi'n mynd i'r tawdd er gennych. O'n wych yn gweithio i ffocws, ac mae'n dweud o'r ddurio i'r gwrdd i mi a'r holl ddurio felly mae hwn yn gweithio ond ei gynnal daeth gwaith i g�redu frangos, oes eu llwyddi i ni i sefydlu dymaio i'r Unwyr, Od ydych chi'n gwybodaeth yma yn ymddangos y cyfnodau, ac mae'n cael ei wneud o wneud i'r ffordd o'r gweithio i gyda'r cyfnodau. Mae'n oed yn gwneud o'r fflwys y ffaith, yr hyn o'r cyfnodau, yn ffodd o'r eu maen nhw i arddangos y cyfnodau, oedd ym mwyaf o'r cyfnodau a'r cyfnodau, oed yn ddweud o'r cyfnodau ac mae'n ddweud o'r cyfnodau. ac rwy'n gwybod bod os y gallwn ei wneud mwynhysig o'r holl y ffawr o'r holl, y ffordd y fan o gyda'r wathau o'r maes humidau i clef.  Rwy'n golygaeth bod chi'n llunio'n fawr lle mwynhysig ac fe phryddur i chi, lle mae yna'n golygaeth gyda'r hynny. dyna yng Nghymru, ac mae'n gwybod i chi fe wnawn i ddweud bod wedi bod yn cyfnoddodd, a dwi'n fyddechrau i'r bydd. Felly, mae hynny, mae'n dweud yn gwneud y gwaith sydd. A'r hynny, mae'n ddweud arall a'r dweud yn fawr yn fawr. Felly, mae'n dweud, mae'n dweud arall ac mae'n dweud, rydyn ni'n gwybod i'r gwaith. Felly, dyna'r hynny, dyna'n dweud, ac mae'n dweud i ddweud. Rwy'n ei wneud o'r gwnaeth gyda'r ddechrau ym mhau. Ond mae'r ddweud o'r ddweud iawn i'r rhaid, mae'r ddweud o'r ddweud ffasiel yn llunio'r ddechrau, mae'r ddweud i'r ddweud i'r ddweud i'r ddweud, a mae'n rhaid i'r ddweud o'r ddweud o'r ddweud. Felly mae'r ddweud o'r ddweud o'r ddweud i'r ddweud o'r ddweud. ac mae'r anodd o'r rhywbeth, mae'r anodd e botwll yn ymddi'r rhywbeth. Rydym nhw'n oes yr anodd eisiau o'r rhywbeth, a mae'n gweithio'n gweithio ac yn gyntaf'n gydag. Rwy'n meddwl yma'n mynd i'n gwneud am y ddechrau'n mynd i'n meddwl. Y Llywodraeth y Prrym Eol, yn oed o'n hyn oedd y Llywodraeth yma yn gweithio. Mae'n gwybod, mae'n gwybod allan.  Fe wedi gweld yn hynny'n meddwl lle yn ymgyrchol, nad oedd yn Ymddill yn Ymddill, a byddwn i'n meddwl am gweithio gweithio gweld nhw, ymgyrch want mae'n bach o well yng Nghymru. Mae'r ymddill hefyd yn ei wneud yn unig i gyd wedi bod, mae'r ymddill yn ymgyrchol yn thym yn ei ddweud. A fyddai'n eisiau',u sefydlu oes y cefnogi ymddill, mae'n eisiau eisiau, yw'n meddwl yma ar y ddweud. Rwy'n credu i'n ddweud ar y cyllideb yn hynny, a'r rhwyng yw'r cyllideb yn ymdweud yma. Felly, rwy'n credu yn eich byd, yma, o gael y dyma i'r cyfrifio ar y cyfrifio, ac mae'n amlwg ar y cyfrifio? A'r ddweud yna, mae'r ymdweud wedi'i ceisio? Byddai yw gwybod yna'r dweud yma yna'r teimlo yna'n gwneud? Yw yma, gofio. Yn y cwrs yma, mae'n gofio'r cyfrifio ar y dweud, yna'r cyfrifio ar y gweithio yma. Maen nhw, mae'n rhaid i'r cyd-beth o'r cyd-beth. Rwy'n gwneud mewn byddwch i'n gweithio'n amser i gael ei hynny'n gweithio'n ddechrau'r wych. Felly, chi'n gwneud weithio i'n gweithio i'r ddweud o'r cyd-beth yn gyfrifu'r amser. Felly, mae'n gweithio'n gwneud ymweld o'r gyfrifoeddau sy'n mynd i'n gweithio'r cyfrifoeddau. ar y dilyn, oes byddai yma'r trafodydd trwy gyd-dau, ac yn dŵr i'n datblygu rhywb bod rydyn ni yn gweithio gyd-dau i'r cyffredin. Roedd i'n gwael cyfyrdd yn ein yn meddwl, oedd hwn yn ddyddi'r prif a'r完成 ynenderodd. Mae'r prif ddim yn gwybod ar gyfa hyn, ac roedd yma'r ddych chi'n ddim yn ddeg, byddwn i'n ddeg, felly mowy o'r ddod o'r prosfwysig i ddwy. Wal e 이제 mae'r gweithio gallai cyd-sioed yn blwyswyr, sut ein bod yn gennym eu gwaith ynglyn, mae'r ymddangos, gan neud am y New Zealand gan eu gwaith ynglyn, gan ymddangos yn Llyfrgell. Llyfrgell e. Rwy'n dweud, mae'n dweud ymddangos yn rydyn. Mae'n dweud am y cwyr, fel ei tawd yn gallu'r rŵn. Rwy'n gyffredig sy'n nôl ei ddaw i ddarparu'r reys ş Speaking. Because it's outside of the UK it is quite a big place. Ya a fawr cyffredig. Yn gyfyrdd. So Joe's going to, Joe's the lead for and the contact for the overseas blues in Europe. OK, yeah.  And I'll be the same. I'll do the same job but for North America and then, you know, the rest of the world. So, you know, again, hopefully people now have got a, you know, a point of contact that they can go to. And that's sort of working well and, you know, we've sort of, you know, divided and things up there that way to, you know, to keep that moving forward. So that was one of the things we just wanted to sort of update people on that. I mean, other things that we've done as well, you know, I think the club's been, you know, has done a lot to sort of engage with the fan base during this period. Yeah, you know, through the blue family and communications from the CEO and stuff. So, you know, we were also sort of working with the club for them to do that with some of the international supporters club. So, you know, the chief executive wrote to all of the supporters clubs as well as the UK based and, you know, those that are based under the pool.  There was something about the blue family campaign. Maybe we can come on to in a bit, as well, because we've also, Joe and I have also been working about extending that into the US as well. So, you know, we can maybe touch on that in a minute. So from an international base, that was, you know, that was what we talked about. And again, just to be clear, you know, you know, sharing the information around what we talk about in these meetings is part of what we want to do. So, you know, you know, the details in the minutes of what's discussed there, you know, are published on the fans forum website so everyone can access those. And, you know, we've been talking and thinking about, you know, there are different ways in which we can maybe be a bit more proactive and get that out. And, you know, this partly this is what we're doing now, but also through the podcast. So, you know, people can go and see that. It did actually also coincide with one of the big Premier League meetings as well around Project We Start. So it was a few days, you know, a few days before that. So again, we took the opportunity there to give the feedback that we'd seen observed and also had, you know, from some of the, you know, some of the fan base, some of the polls around, you know, what was the centre feeling around Project We Start. So, you know, we gave that perspective and fed that into the club. And it was largely based on, you know, the safety concerns, you know, not just the players, but, you know, the support staff, the management staff, the emergency services, the implications of players having access to PPE equipment when actually, you know, there appears to be a sort of, you know, potential shortage of that for the responders.  And they told us that, you know, that went to, you know, senior levels within the club who were going to be at the meeting. And that would be part of the representation they made. So, you know, there was a range of issues, but it was a good opportunity for us to feed in and the, you know, the views that we'd heard from the Everton fans. Yeah, I mean, obviously we've got Germany restarting this weekend and the UK apparently four weeks behind or whatever. We're looking at a start date anywhere between June 12th and June 19th at the moment, that seems to be the date. It's a difficult one, isn't it? Obviously, you know, the thing, the first and foremost, is the health and safety issue. That's the massive thing. But it is going to come back. Let's not, you know, in my opinion, I think, I think we've seen enough and heard enough that the money it's dictates whether it comes back. And I think there's too much money, quite simply for it not to come back for these nine games, rightly or wrongly. What you not so much the, the, the no, you know, the behind closed doors. That's a, that's a given at the minute. No one would want to go on and wouldn't be allowed to go and sit in a football stadium. But was anything discussed? I think it's probably too early, really for this discussion to have. But people are asking us, you know, a trophy team, what's happening with this and what's happening with that? I haven't got a clue. I'm the season ticket holders like everyone else. So we're just, we're waiting to see what, you know, what's happening. But there's a very real possibility now, isn't it that? We're not going to be back in Gwldersham Park potentially not at all next season. I know they're saying January it looks like, but that's in the winter. And, you know, at the minute, predictions are this might have spiked again in the winter. We don't know it might not. You know, we're just following information. So, I mean, was there any kind of discussion around the possibility of no supporters at Gwldersham Park for the whole of next season? Or was it just too early when you had your meeting that I hadn't really thought about? It was a different stage of sort of where we were in the, you know, on the Christendom and there had been some debates at the time, sort of, you know, sort of outside of the forum, just generally sort of in the media on social media around, you know, is football the same without, you know, having, you know, fans in the stadium. So, I mean, I think some of those things have been shared with, you know, the club. But I think, you know, what you just said there, it just shows the level of uncertainty around, you know, what is going to happen, what isn't going to happen, the different interests that are involved. You know, you've mentioned the financial interests there from, you know, the Premier League and other parts. I mean, you know, in the last sort of two weeks, I've seen different perspectives from players and from the leading medics within the clubs, from the clubs themselves.   But there seems to be that many unknowns around how it can work. Will it work? Will it be the same that I think that, you know, I'll be honest with you, I'm not sure anybody knows right now. No, no. I mean, Germany will very much be the road map for the moment. They'll deal luckily. We've got four and five weeks to look at it. If it's going OK in Germany, then it'll be a case of rinse and repeat here. And rightly or wrongly, they will have access to testing and stuff that has come from a private firm has been bought in and they'll have the temperature taken. We're seeing lots and lots of procedures having to be in place for football to return. So it's going to be it's going to be a very, very. It's going to watch it. It's a watch waiting to see really, isn't it? Let's be honest about it as we move forward. But I think I think you'll have some some points that future meetings will regard to what's happening with people who've already paid for the season tickets. What's happening with season ticket money? What's happening with next season? You know, people have already started to pay direct debit for next season. So what happens with that money if we're not allowed in stadiums? And I'm sure these will all be points that the fans for them will have to deal with because it's the voice of the fans. Isn't it at the end of the day with the club? So, you know, definitely. And that is one of the issues that, you know, that we have been, you know, we've been, we've been talking to the club about. So earlier on again in the sort of pandemic, you know, we were actively talking to them around what they do on sort of season ticket renewal deadlines and what I view.  You know, should there be a refund? Would they want to donate any refund to it in the community?  And we've actually gone back now with sort of four options, you know, to the club to say, look, this is what we've heard.  Exactly. Or if you want to split the money between, you know, a refund and some to EITC. So again, you know, that's how we've reached out to the fan base to get their views on that.   We're obviously within a situation at the moment, unprecedented times as we keep hearing, and it is everyone's kind of feeling the way around this, because it's we've never seen anything of the like in our lifetime. And hopefully it'll never be seen again, you know, something like this. So it's a challenge, isn't it, that has thrown itself up, you know, and one that as a new member of the Fans Forum, you're possibly way unexpected to be, you know, as involved in it all. Or maybe you were at the time because you knew that what was happening. But it is, you know, you could have been on the Fans Forum a different year and none of this would have ever been a would have ever been discussed. But look, you know, but I think it's good, and I think it's, you know, it's a good way for us to engage on issues like this.  And, you know, one of the things that I've been dead impressed with as well is how Evitonians have rallied throughout this process around each other. So, you know, we talked a little bit before about, you know, how the club had done some through Blue Family and in the community and stuff. But, you know, even on social media and other forums, the way in which, you know, I've seen Evitonians rally round businesses that have gone, you know, that are struggling at the moment. If I look at, you know, if I look at the US, for example, you know, our routine is based around us all meeting at the pub and watching, you know, watching the game.   You know, and I've seen, you know, some of the US clubs in particular, sort of, you know, do auctions and raffles to raise money for the staff there to sort of try and, you know, help a little bit. Yeah, I mean, it's great to see the connection between, you know, that's the good thing. And I hope that out of all of this, I hope that this is what people take out of it going forward. Not just Evitonians, you know, people in general, because there has been a bit more niceness, I think, amongst people of, of like coming together and like doing a little bit more for each other. And we've seen a lot of, I mean, you've seen it within your own neighbourhood and people are, you know, do you need anything from the shop and things like that? And I hope that that extends past this.  All right, I hope there's a little bit more empathy for everybody, but this is something that I think the club have done really well within this pedsister, you know, as a phone call from Moise King, you know, she's in remission from from Kansas, up the club had set that up and we've seen big dunk and his messages to people, which has been fantastic as well. I've seen Carlo and Cialotti having a phone call. So the club have done, I think they've done that brilliantly really with Eviton in the community, the blue family thing. And then I've seen some stuff that actually happened in America with phone calls.  Did the fans forum have any kind of input into the club reaching out part of the blue family to those international fans as well? Or was that just something the club did? Yeah, no, we did. We did have a role in that. You know, I think you're right. It's been great to see sort of how people are connecting throughout all this. And yeah, we had so we had a couple of conversations, you know, the club sort of spoke to us about this and whether it's possible. And actually, you know, we saw that as a pretty good sign and a good signal that actually, you know, that brought the recognition of sort of fans abroad was happening within the club. So I think that's a good sign and think something that we can definitely, definitely build on.  But, you know, so there's been calls to sort of front line responders, you know, paramedics, firefighters and there was a case of James Rodgers in New York who he had to postpone his dad's funeral because of the pandemic. So he's out in New York was trying to get back. They had to move it back, you know, when he got he got a phone call from Graham Sharp, turns out his dad was a massive fan of Graham Sharp.  So, you know, that's been really good. So, yeah. And, you know, to be able to sort of play a part in that is great as well. And actually, the other thing is, is that, you know, builds the connection that we're having with the supporters club.  So, so, yeah, it gives us something to build on, Bas. So, you know, we want to, you know, we want to keep that, that sort of spirit is, is, as you say, and I've started to pull together, you know, little WhatsApp groups of the supporters club, please, so that we can sort of bounce ideas and, you know, complain and moan, because we have it's only in the end of the day, you know, but also just, you know, keep that sort of connection and build momentum going because that's that's going to be so important. Yeah, I mean, it's fantastic. And it does have, you write it, it has a far reaching thing.  And then other people jump on it as well then and go, you know, that's a club that cares about the fans and, you know, and it is. It's a time when we all, we all should be doing a little bit more for each other anyway. So it's nice that the club are reaching out for it to do that. Well, listen, before, before I let you go and carry on with your work and day because I know you're still working there. It's getting on to your time for me now, but, you know, you've still got hours left. Look at your, well, you were in bed, I was working. So, you know, there you go. I want to come back to the, the survey, really, because I think just the conversation we've had, things are going off in my head all the time when we're talking about that and, you know, the fans survey is a great way for international fans to connect. But you still got time to fill that in, haven't you? Because is it next week or something that will close us? So, I mean, what would you say to international supporters watching this now? Well, look, first of all, we're listening, you know, the years are open. We want to know what you think. We want to know what you think to work, what you think works. We want to know, more importantly, what you think doesn't work so that we can, you know, we can take that on. So the survey is going to give us. It's really going to help us, you know, sort of understand that in a little bit more detail. So you're right, it runs until it's going to be open until next, next Wednesday, so the 20th of May. What a day that was, that's an anniversary of 25 years since we won the FA Cup that day as well. So there you go. So there's no excuse, no excuse to not get it done by then. So, yeah, you know, it's available through the supporters clubs. It's sort of on sort of all the Facebook sites. You can DM the fans forum. If you're not a member of a club, DM us. We can send a link to you if that's your preferred way. All our contact details are there. So, yeah, look, we want to hear from as many as many blues overseas, you know, that we can the response so far has been great. But we know we want, as I say, we want more and more. Yes, I mean, we want every, I guess we want every Evertonian who is an international fan now for whatever reason, whether the direct pats, whether work is taking them somewhere else or whatever, or whether they've just decided evidence their club to fill that in. Don't you?  You've got a handle on then what the real, what the mean view is having of those supporters. So definitely doesn't take long. It doesn't take long. And also you can you can win a signed DCL shirt as well. So there's another little incentive for people there. And if people don't want to do the survey or whatever, then, you know, get in touch with us if they want to drop me an email, Tony. Samson and fansforum.com, Joe. O'Reilly, same, same, same address, you know, get in touch. We want it. We want to hear from as many people as possible. So, you know, as I say, our ears are open, the doors are open and we want to, we want to act on what we hear. Is that just with anything? So is that with not, not necessarily, I'm not saying they should come to you with a list as long as that arm of things. But is that just with any any little suggestion or anything like that? You can just email you in and you can have a little chat maybe over email about where it goes in there. Yeah, absolutely. You know, there's no there's no sort of baddie there. I mean, there's some things, obviously, which are sort of direct club issues. You know, I'll give you an example. Somebody wants to start up a supporters club. You know, we can give advice on how it's work, but actually it's the club that will help them do that. So what we can do if it isn't something for us to take on, you know, we're more than happy to pass that on and have been bought again. Anything else that people have got if you want or a comment or an idea, then feel free to get in touch. Superb, mate. Superb. Anything else before I let you go? Is there anything I haven't yet that you're, you know, anything coming to mind from a meeting or anything that I haven't asked you that you think is important or of me covered it all for now? No, no, I think luck has been great. It's been nice to thanks for thanks for letting us come back on again. And maybe we can keep you posted on what we hear back from the survey and sort of what we're going to do next. Yeah, definitely. Listen, we make this a regular thing so that if people can't be bothered going on and reading all the minutes, then at least we get, you know, we can get an update when you're on. You know, you give us the the meat off the bones, so to speak, is the meat on the bones when you come on and let us know what's happening. Obviously people can listen to the podcast as well, which I think is really important if you're going to be discussing what was in meetings and stuff. I think that's a good way for people to just to whack it on while they're out for a walk or whatever. And what's getting discussed by the fans forum other than that, like I said, you can get the information by watching these videos with you, updating us, which is always nice. So very good. Right.  So there you go. Listen, Tony, look after yourself. Mate, stay safe and no doubt we will speak very soon. And you can give us the update on the survey and any of the other stuff that the fans forum are discussing. But lovely to chat to you, mate. Take care. You too. Stay safe, mate. Cheers, Tom. So a big thanks there to Tony Samson for coming on chatting to us all away from Chicago. Make sure you check out that fan survey if you are an international blue and fill it in and get your points heard. And if you're an Evertonian that wants to know more about the fans forum, either listen to their podcast or go on the website, all the information there as well. We'll put a link in the description as well. Thanks for watching. Give the video a thumbs up. Subscribe if you haven't. And if you want more videos, join us on page and see you later.


TLO what's poppin? We are on twitch. We are live. Well by the time you see this we won't be so just leave a like comment subscribe Turn on your little post notification bells now. Let's continue to grow the family for Chicago to the UK Right behind me is the Spotify playlist which is located in the description you got to be a seven or Better to be considered for this list Let's get into it man. This is rim treks. It's called. I got shot Okay, you're gonna tell us about it Conspiracy the mixtape when you see that download purchase and scream it up I've got shot up.  My life is crazy. I probably die. We stretch to the walk walk again We look at me on my feet Plot in the eye for a Eye for the eye cure mom if you're not down with a five in there and I'll get everyone back in good time Well, GPS tag on my foot the feds know where I'm it's making it hard to slide for that I think I'm not You gotta wait get back on the time But I do not condone any type of violence when I say that I'm just saying what they would normally say You know What can I say this is some deep time but I try my hardest to live a piece like it squeeze once why didn't he squeeze twice? Cuz I'm still alive and I'm gonna make peeps crack in this game when you try to be done with that man use it as an excuse to Come here if you can't be a true talk. I'm done with you.  I want the easiest life, but it never works So I can't keep being nice put man in dirt have a good sleep in the night the games fucked up now man Roll with snitches. I don't want part of these holes and bitches if man talk you're meant to go for witness Rolls no longer follows the code of business. I've done some mad things on the road to riches I'll never sell out blood my soul and misses even when I caught that hole from smithin If defences him I'm like no it is a plus bonnet I don't want to see a man locked out of this world or rather see a man truck I can tell that girl just wants to see a man squat. Tell her I'm broke after I see a man talk What here will it be me that you see on that top if it is a homer niggas gold Lord I can see that death card I will probably got shot up by one stupid guy And all the pagans talking trying to glamorize in it checks is in the wheelchair Look, that's a line up fact last thing I heard I was paralyzed Is this the first track he dropped after he got shot? I mean it makes sense spying on my right for that. My life is crazy. I probably die with stress I said I won't walk again, but look at me on my feet If this is the first song that he dropped after getting shot I get why he dropped it. He had to he had to address a couple things But that does not change the fact that it's it get about a four or five About a four rating for me. I would skip it. I would never listen to it again I'm just being honest You know what I'm saying Till I leave a like comment subscribe I'm gone


Så vi är i Sverige, vi är en organisation believing in precisness and it's nine o'clock sharp, which means that we will start this third SCI science forum. So I would like to welcome you very much here this morning. My name is Johan Skilansjöna, I'm the executive director of SCI, the global organisation. I'm so enormously pleased to be able to welcome almost 80 colleagues from around the world of this organisation. We have colleagues here and when I state the centre, if you can just raise your hand so you can see Stockholm I assume a few. Yes, good, of course. And we have our neighbouring country Estonia from Tallinn. They're all collected there. And then we have a centre in York. We have a few people there, our second biggest centre. Welcome, great Oxford. Yes, there you go. We have Boston, we have the US first of all. We can start with the entire US spread out. Good, because the centre there is spread out. Boston, primarily Davis and Seattle. Wow. And then we have a centre in Bangkok as well. That's fantastic and we have our centre in Nairobi. Excellent. To tell you, that's the entire centre in Nairobi. It's not bad at all. So it's really great to have you all here. And actually, I'm a bit sad in a way. We were supposed to have this third forum in Bangkok this year. Because we would like every second year to be somewhere out in the SCI world and connect really with people, organisations in the regions where we operate. We decided in December that the political situation in Bangkok was somewhat uncertain. And maybe not the right place for forums such as this one. On the other hand, I think being a bit sad, this is also the strength of SCI. It means that we have centres, we have colleagues, we have people really working around the world where things are not as easy as they are here in Stockholm. We tend sometimes to complain quite a lot in this country about many things. But when you compare it to most parts of the world, we are extremely well off of course. And I think from that perspective, handling that direct relationship with other offices and other centres is actually a strength for us. And if you just look back in the last year, a couple of things did happen. We had Bangkok and everything that happened around there. We had Nairobi and the terrible terror, act of terror there, even in Boston. We had a lot of uproar when we had problems with shootings and so on. So things are happening around the world. We have the science forum as I said once a year now, this is the third time when we gather SCI colleagues to discuss internally what we are doing, how we can work better, how we can be more relevant, how we can address the issues that really confront us in this world. The first day we always open up and invite partners, friends who are interested in our research, first of all of course. And we are so glad to see so many of you here. I hope you also join us tonight for the housewarming in our new office here just next door. But because we also need the influence of your perspective. What is it that we are doing that is relevant? What is things we are not addressing that we should address? And that is also key for us. We want to have this dialogue with you. But just to still stress, we see this as our internal forum. And it did sprung out from the fact that we realize, and I'm ragging now, of course I can brag, I'm head of this organization. It sprung out from the fact that SCI is so diverse in its competence and its experience from different parts of the world that we can organize our own conference. And things get so much easier. You may think, but we also realize that even within our own organization we have a lot of different perspectives and ideas and so on. We have people promoting GMOs. We have people who are not liking GMOs very much. We have people promoting biofuels. We have people who argue that biofuels are maybe not so good from food security perspectives and so on. That's the way it should be. That gives us a dynamic backdrop. I have only five minutes. I'm not going to give this grand exposition of sustainability that you may expect from someone heading this organization. But the grand exposition is what's happening in the next couple of days actually.  It's a big mistake if you try. So the only thing I would like to do is also to thank a few people. We have some of the board members here already. Where are you board? Can you raise your hand? I saw at least one. Andreas, where are you? Did you disappear? I saw Andreas. We have a fantastic board. And they are dropping in. I saw a few of them here. I don't know. They are nervous when I'm speaking maybe. We have a few new board members coming in this year also. The vice chancellor of the Stockholm University. Linking up to academics very strongly here in Sweden. And also the head of the director general of Formas. And we have another person. We cannot still say who because it's not 100% cleared yet by the government. I also like to thank all the partners out there. Those that we are working with and those funding us. And we have more than 100 different organizations and funding SCI every year. But two or one if you say that the Swedish government. But I would say not just the government. I mean the whole Swedish system, the taxpayers of this country. Are the major contributors to SCI. Give us the base, about 40% of our funding today from the Swedish government. Annika, you are the representative here today of the Swedish government. Feel the pressure. Angela Petigonitska, the director general of SIDA. SIDA support has also been extraordinarily important for us. Not just because of the money but also because of the trust you give us. In planning and using these resources in a way that we believe is the best. For what we are doing. No micro management there I must say. From neither the government or SIDA. So that's really highly appreciated. We are moving forward a lot. One thing we did last year was to have a link with one of the science things with art. And we are discussing more and more the need to link science and art to really touch people. Not just the brains of people but also the heart of people to promote change. And to end up I would like to read a passage because I have to read it. My memory is not good enough this early in the morning. But it's a passage from art not science. It could really be applied to the science we are doing I think. One challenge really is today that we are quite often pushed to try to take a stance. Either or black or white.  I mean always taking stance, polarization. Science is not about that and I think this passage from literature can actually give us some guidance. So change artist to scientist if you want to. As an artist the nuance is your task. Your task is not to simplify. Even should you choose to write in the simplest way, a la Hemingway. The task remains to impart the nuance to elucidate the complication. To imply the contradiction. Not to erase the contradiction. Not to deny the contradiction. But to see where within the contradiction lies the tormented human being. To allow for chaos to let it in. You must let it in otherwise you produce propaganda. If not for a political party, a political movement.  For life as it is might itself prefer to be publicized. Was Philip Roth in his book I Married a Communist. So it's something to think about when we produce our science. So welcome everyone. I'd like to introduce Erik Kempen, the center director for SCI Asia. Who will actually formally welcome you to Bangkok but in a slightly different position. So please. Thank you very much. Thank you very much Johan for that very nice introduction for everyone. To this forum. And what I would like to talk about. Cheers. What I would like to talk about is I am going to welcome you. Not just to Bangkok but to Asia and not just the Asia center. I want to talk about SCI in Asia. Because in fact if you look at ongoing projects. I mean projects we have going on right now. There are five centers active in Asia. The Asia center yes but also Stockholm, York, Oxford and Oxford and the US centers. And at the Asia center we are actively talking with the Africa center about doing some combined work. And we continue to talk about the possibility of using the talent center's expertise in environmental economics. Which could be quite relevant for work going on in Asia. And you can see we've got work in China, South Asia and Southeast Asia. And we cover all themes. This is true across SCI as well as within the Asia center. This is a small selection of past and present projects, publications and so on. Showing the wide range of policy relevant activities. Stakeholder workshops, peer reviewed publications. A number of different activities. So then we have SCI's Asia center. In Bangkok officially established in 2004. But it was an office before then. Our host is Chulalongkorn University. Excuse me. Actually including myself we have 13 researchers. One postdoc and a fluctuating number of interns. We've got a dedicated communications coordinator. Five admin and support people. And three research staff on long term study leave. We're based in Thailand. So the most numerous of the nationalities we have is Thai. But we've got eight nationalities in the office. Mostly from Asia. China, Philippines, India, Indonesia, Thailand and Vietnam. Also people from Germany and the US. And I must say that as you pointed out this is an opportunity for SCI researchers to share their work with each other. So I apologize for the rest of you of the possible inward looking focus of some of this presentation. But so you'll see a little bit of just the Asia center sharing with the rest of our colleagues what we're doing. In particular our vision statement. We came up with this at a retreat. We don't normally share it externally. It's more our statement of what we want to do. But I wanted to emphasize something. So we say SCI Asia will be one of Southeast Asia's most compelling and influential catalysts of change. We like to work collaboratively and be useful. And I think that our mission statement captures that. We've got two established research groups. Political ecology of disaster risk resilience in Southeast Asia or Pedra. And managing resources for sustainable development or MR for SD. That align well with SCI's themes. And nearly all of our projects fall under those. And our largest projects fall in the middle. They include staff from both sides. But we've got some emerging research themes as well. We've got gender and climate being led by resurrection. Sustainable agricultural systems being led by Charles Rogers and sustainability macroeconomics being led by myself. The faces that you see up here are people who are actually in the Stockholm right now in the room. And if you're interested in any of these topics please feel free to talk to us. Other than that I just wanted to say something about our most important program. This has been going on since 2005 with generous support from CEDA. One year after the center was officially formed. It has had its ups and downs but recently they've just been ups really. And the program is very strong and it just received a third phase of funding. The goal has always been to achieve sustainable development through strengthening knowledge based policy processes. The objectives to build capacity for policy relevant research. Focusing on cross border collaborations within the Mekong region. Something new this time supporting regional assessments. And we're really looking forward to working on this. You can see the phase three themes. So that's what I wanted to share and now I would like to turn over to Frank Tamala who is the chair for the science forum. Thank you very much.


out here is possibly some mower bones, quite old about 600 years ago, so it's pretty exciting find. You can imagine people drawing up their large walker needing a place to beach it, and this is a perfect place. So one of the fascinating things about the artefacts that we've found in the excavations is the range of stone materials, and all of the major sources in the North Island are represented here. This tray is full of obsidian artefacts. This one's really interesting. You can see that it's got a quite distinctive red colour. When we put this under the XRF, we can tell from the trace elements that it came from Taupo. I think that's really characteristic of the sort of settlement that we see when Polynesian people first make it to New Zealand. They're moving around a great deal, but exploring this fantastic new land. When we find an artefact and we put it in a plastic bag here with a unique identification number, then Josh comes along with his robotic total station. So we make a great use of lasers that let us locate material in 3D space, so we literally can recreate a computer model of the archaeological excavation that we've done on the field. Green is stone artefacts, the red is firecrack rock, blue is bone. Can you turn everything off and just leave the bone on? Yep. So it looks like it's mostly in the lower levels. The objects themselves are always very interesting, but it's really the interrelationship between all those objects that we're finding that are so fascinating. What we do in the summer in February is we undertake a field school, so for two weeks we take our senior students who are majoring in archaeology to give them more than just hands-on experience in a classroom, really involve them in the whole process of archaeology. Yeah, I feel really privileged to be able to come out here and to do the work that we're doing out here, and I mean the archaeology is really rich out here as well. So how are things going for you, Eloise? I'm doing pretty well. We've got a very busy year run up here in Weaver. So a lot of my students have gone on to work for state governments in different countries. They work in many areas of commercial archaeology, major companies employ archaeologists. Most people today, if you ask them what an archaeologist do, they'll think Indiana Jones. They probably wouldn't be thinking laser scanners, total stations, digital photography, you're getting a lot of students in for really taking the theory to levels. The thought, you know, of archaeology has been around for more than a hundred years, we must have excavated everything, but in fact the opposite is true. We've just scratched the surface and there's so much potential in New Zealand for future generations of archaeologists to really get to grips with understanding what is a fascinating history.


Our next speaker is one of my very favorite people to be around. Any time I get the chance to spend time with her, I am left so inspired and so full of cutting edge digital marketing hacks and I'm so excited for you all to take some of those away today as well. Her diverse skillset and endless curiosity truly make her a force to be reckoned with. Dana even has a background in ecosystem restoration and is a tech columnist host on CBC radio. She's the president and partner at Kickpoint Incorporated and I cannot wait to see this next talk. Take it away Dana D. Tomasso. I'm going to talk to you today about doing a discovery period at the beginning of projects and I want to remind you discovery isn't a new thing, right? If you Google how to do discovery, you'll see lots of results come up and discovery is a concept that has been around for a while but not a lot of agencies have adopted it. We rarely see agencies that are leaping into discovery or even in house teams and I think it's rarely done in house so I definitely want to introduce that concept to you today. I think this should really change. I think many agencies should do discovery at the beginning of projects because based on our experience, it's going to change your life for the better and today I'm going to convince you regardless of whether or not your agency or in house, discovery should be your new best friend no matter where you work. You need discovery because there's just no way you can find all the fun, exciting things that come with working with a new client or at a new company when you do an unpaid pre-proposal review in a few hours, right? So you're sitting there, the client, you have a few phone calls about it, you learn a couple of things, you put in a proposal and then surprise, everything is horrible or you start a new job and you find out a few things in that interview and then when you get there on the first day, you don't have any time to go back and figure out everything that's led up to this point. You just have to put your head down and work and hope that everything continues along the way that has been for good or bad. So hopefully discovery process will sort of take you out of that so you can do better things. And in particular, it really doesn't make a lot of sense to invest a sizable chunk of time in a proposal that you might not even win, right? As an agency that time is money and you're not going to want to spend 20 hours working on a proposal where you've got a low chance of necessarily getting it, especially if it's you and a few other agencies in the room. And plus this review is really one sided, right? You're getting some information from the client on what's really going on behind the scenes, but no pre-sale survey or conversation is going to catch all the potential red flags in a project until you've already committed, you've signed deposits paid, you've got that NDA in place. And that's when you find out the real fun stuff. And from an agency perspective, I have to say that after 20 years of doing this, doing this a long time now, it's rare that a client knows exactly what they want when they contact you, right? If everything was great, they wouldn't need you, they would be fine. They'd be doing it in-house on their own. And I think that if they do try to do it themselves, they might know their goals, they might know how to get there and they're on their way. And maybe they just need a little bit of your help. But a lot of times people say, I need this or everything is horrible and we don't know why. And this is really what discovery helps you with. Discovery for those people who are struggling, whether in-house or agency. And so when I talk about discovery, I want to emphasize you should be getting paid for this, right? This is an entirely separate time from the doing, this is the reviewing. This isn't the implementation. This is the understanding and the planning side of things. It's really a project all on its own and you should be paid for it, regardless of whether you're in-house or agency. And what I mean by getting paid for it in-house is, yes, salary. Salary is important. But also making sure that you are getting the time you need to understand what's happening at the company before you dive into that day-to-day, as I mentioned earlier. Be able to take a step back, figure out how you got here, what you need to do to get where you need to go, and then make that happen. Because if you skip or minimize this part of the process, you're very likely to end up in a situation where, say, you have a dedicated block of hours to do work on your own project. But the result of this has to be the doing of the project, the tactics. So that means that you have to jump in without thinking about the why. And these constraints mean you're encouraged to do things as right as you can under those circumstances, right? You don't necessarily have that big picture. And I'm not saying this happens to only people who rush, or only people who are experienced, right? This happens to experienced teams, you know, all the time. It happens when you dive into the engagement without having a proper getting-to-know-you period. This is the point of discovery. Think of it like photography. So if you have a lens with a shallow depth of field, it's like jumping into monthly work.  But what you don't see is it's blurry off in the distance. It's this enormous monster of something that you didn't realize was going to come and attack you halfway through the month.  But you didn't realize that because it was fuzzy and you thought maybe it was a cactus or something totally innocuous. And you have enough focus to keep rolling ahead and you can ignore that. You don't see as that is coming to get you. Discovery is the time that you take to build that long view before you dive into these details. So I want to start by covering everything that should go into a discovery project. And because we do lots of different things at Kickpoint, I'm going to cover all the stuff that we would do because there's an endless amount of work out there with never-ending needs. And competition is kind of an old-school concept. So if everyone who's listening today takes this and runs with it and you make your companies better because of it, I think this is really good for the industry as a whole. Anything we can do to make the marketing industry better just in general, like let's do it. And this isn't necessarily an exhaustive list. You may do things that we don't do at Kickpoint, which is great. So don't toss what's working for you just because I didn't happen to cover it in this presentation. Make sure that you're doing stuff that works for you as well. So discovery should, first off, involve absolutely everyone in a project because everyone's going to have different perspectives and goals on what they need to know before they're comfortable moving ahead. And sometimes people even on the same team who work together every day maybe sit in the same room, well, technically not right now, but in general sit in the same room. They may not even realize that they have goals that are at cross purposes because what you don't want to have happen is this. This horrible situation that happens where you get something done and somebody says, so you talk to the CEO and everything you've done is crap and we're going to have to do it over again but we're not going to pay you for it, right? You don't want this to happen. All stakeholders you want to say in project direction need to be present from the very kickoff of this discovery period. If any new voices are added to the project, we reevaluate the scope, provide an estimate for additional time and budget required. This is an actual piece of language from our proposals. We call this mystery voices. This is to protect the project from the impact of those additional people who show up at the end, mess everything up essentially. And anyone out of your stakeholders, even if they aren't specifically on your team, make sure they're there because they can also raise red flags you may not even be aware of. I mean, I can remember very distinctly an example where we had a website that was done, basically ready to go. The project manager says, I'm just going to run this by the CEO. We're like, oh, please don't. And the CEO hadn't been involved at all up from that point. No decisions at all, like had no input in the project and it's like, I hate everything we need to redo it and I'm not paying you for it. That was a super horrible weight and a project. Discovery would have prevented that and also making sure you had everyone at the room at the same time also would have prevented that. So it's part of the reason why we have this mystery voices clause.  We'll just run your logos past the board. Don't let them do that because they weren't there at the kickoff. They don't know the decisions. And also, have you talked to this board before? Have you met them? Who are these people? This is what Discovery, by making sure all the stakeholders are there, at least you can have this conversation early and make sure everyone's at the table at the same time, maybe not literally, virtually, distance at the table from each other. All right, so the first thing that we're gonna do in this kickoff is we're gonna do what we call a hopes and dreams session. We usually started by talking about reporting because starting at the end, when you're starting the beginning, is actually kind of a good thing to do. Thinking ahead and thinking at the end of this project, what do you wanna be able to answer? What do you wanna be able to say? And by starting reporting, it usually turns into a big discussion of what people are actually responsible for. One of my favorite questions is to ask out of all the things we're talking about in this project, what in there affects their performance review? What's gonna make sure that they keep getting their job and they keep getting paid and they keep getting raises? So out of all this work, what matters to them?  And hopes and dreams as well all about ignoring limitations. So I tell people, forget everything you know or you think you know about analytics, about SEO, PPC, websites reporting in a perfect world, what would you wanna say about this project when we're done? Just tell us that. What are the questions, the burning questions that you have about your day-to-day work? What is the information that if you knew you would be able to do a better job? And maybe you can't do some of this. Maybe some of the stuff they ask for is just, whoa, we can't do that. But at least you can see how big that client is dreaming. And sometimes it's something basic like, I wanna know if I'm making money on our ads and sometimes it's, I wanna be able to send different triggers to our chat program based on different engagements that people have on the website in the past. You can run the whole gamut, but if you don't sit down and ask those blue sky type questions then you're not gonna know. This is also a really fun exercise too to do is to ask people about their best day ever. This is really fun. It was my business partner, Jen's, her idea to start asking clients this. And when we first started asking clients as they were like, no one's ever asked us this before, this is weird, but then they really got into it, which was super fun. So this is especially good for you in-house people, especially if you're starting a new job. Ask people about their best day ever because you're gonna find out what really matters to them because that best day ever can be in the past or it could be in the future. And sometimes with newer businesses, if it's in the future or if things are really quite crap right now, it might be in the future, right? Things are maybe not necessarily good for a lot of businesses at this current point in time when I'm recording this in June, 2020. But sometimes it's something in the past, right? A time where things are really clicking and then we can find out what worked and how we can get there again using a different path. And sometimes I tell myself this a lot is what got you here won't necessarily get you there. And I think that's an important thing to tell clients too because it's a good metaphor for lots of things including why people need an agency, what got them here isn't getting them there, they're frustrated, they don't know why it's your fault or maybe it's the past agency's fault but if you don't fix it, it's gonna become your fault. And without discovery, you're gonna have no way to know what that day looks like to them. And really this gives you good language to help them get on board because you can figure out the kinds of words that matter for them too. And in the past when I've talked about reporting at MozCon I mentioned the importance of micro copy, right? Saying things back to clients and in the ways in which they describe it. So instead of saying phone call conversions you wanna say did their phone ring. This best day ever is actually where you find out a lot of that language and then you can start to build reports that use the words that they use which really humanizes this relationship and makes it strong between you and the client or you and your in-house team. So another question to ask is why didn't this work last time? And this is a really great question to ask if someone's gone through a few agencies. You can ask this in the pre-sales discussion but let's be honest, right? And especially in the interview process nobody's gonna be honest about like well, we had to fire our previous marketing manager because they sucked, right? No one's gonna say that. They're gonna make up some excuse they're not really gonna tell you what's going on. So by asking this question once you've got that contract signed you've got that job or you've got that contract going then you're gonna get all the dirty details. And sometimes you also need to ask some really pointed questions too. So dig around their Google analytics or their Google ads, ask that client or in-house about who are these random people who have management permissions on your Google ads and then you might find out about some contractor that you've had no idea about up until this point. Also look at Glassdoor, see the reviews from employees how many agencies have they worked with in the past few years? How many marketing people have cycled in and out of that department in the past few years? What does the C-level makeup look like at that organization? Who owns the company? What does the board look like? Did they have to report to stakeholders? How involved is that board, right? Now because you're getting paid for this time you can dig in and really start to get a much fuller picture of the organization not just this narrow silo of must buy ads or must do SEO. And there's always a few foundational pieces that we look at in every discovery. And of course your experience is gonna vary but this is what we consider if the scope warrants it. So first thing is analytics. What do they use? Do they have Google Tag Manager setup? Having GTM or not is a really good barometer of how they're doing in terms of their analytics sort of health. And one good rule of thumb as well in how advanced an analytics setup is is if they're using custom dimensions or if you ask them what actions would make a visitor no longer be considered a bounce and if they know the answer to that, right? If they've documented it even better that gives you sort of a sense of their analytics maturity. What other pixels do they have running? Are there services on their site they no longer using and they just keep the pixel on there? So a lot of times for example we'll see that somebody tried out say crazy egg or full story or one of those types of programs and they decided not to continue with the trial but the pixels still they're happily running. So that's a good sign to you that they don't have a good internal audit or a governance strategy and that'll help you dig in to figure out what other sorts of exciting surprises might be waiting for you. Ads, not just Google ads of course there's all sorts of other ads platforms and offline ads and other online ads. Are they using tagging to properly sort ads? Is there lots of stuff showing up in that other channel in Google analytics? That's where good traffic goes to die. How do they look at attribution? Do they use a custom attribution model? Do they know what attribution is? Do they know their ad budget? Are they able to tell you their ad budget when you ask them? Do they have blocking charts? Do they know when their ads are actually gonna be running? Do they have media buyers? How do they scope out their ads for the year? I know all these sorts of things. SEO as well, of course, gotta talk about that. One of the things you might ask yourself is what year is their SEO program in? Are they using tactics from 2020? Or are they using tactics from 2010? Heather Fizioch had a really great SEO maturity model. She talked about at MozCon, I think it was two years ago. Look at that and figure out where they are on that maturity model. And similar to ads, how do they decide to attribute business and revenue to SEO versus other channels? How is that content process attached to the SEO process? And is their answer to more traffic, more content? Because sometimes more content is not actually the answer. Sometimes you have volumes and volumes of really poor performing content. More content is not always the answer. In fact, at this time, it's probably not never the answer. Social media, who's managing it? Is that person an actual expert or do they run it off the side of their desk? Are they spending an appropriate amount of time on social compared to what they're getting or could be getting out of it? I find that a lot of companies, when you look at, say, the traffic or the revenue that's coming from social media, it's a tiny little percentage of the overall bucket, but they're spending an outsized amount of time and money on social media. How do they measure success in that case? Are they chasing likes for the sake of likes? What does their management team care about? I find a lot of management teams are like, we just want to know that we have more followers in our competition. Well, if that's the case, just go buy some on Fiverr. Or are you actually investing in social media for the sake of engaging your customers? When it comes to branding and SEO people, maybe you just work SEO PPC, you don't touch this branding stuff, you should still be asking these questions because at some point, you're going to need to know this information. So is there a brand guide? Just start with that. You might be surprised if a few places actually have one or have one that's actually been updated in the past couple of years. Maybe it's a dusty PDF that no one's ever updated. How are branded items evaluated? So when new products are created or when new documents are put out, who evaluates it to make sure it's following the brand standards? Who's responsible for maintaining the brand? You should definitely talk to them and do they have a brand voice? That's going to matter when it comes to content and ad writing. And then of course, the website. What platform is it on? WordPress, Drupal, Shopify, something else. Is it attached to a CRM of some kind or is there a marketing automation system? And if there is a marketing automation system, is it just a really expensive email program or are they actually setting up automations in their marketing automation system? Where is the site hosted? Where is their domain registered? You would be shocked at how many companies have no idea where this stuff is. We were recently dealing with a client where we had to add something to their DNS zone and their domain record and no one knew where the domain was not even their IT company. So that was thrilling. Make sure that doesn't happen to you. And in fact, this client used to have it. They switched IT companies we didn't know and the new IT company just lost the domain. So that was a weak delay on launching a site that shouldn't have happened. How do they maintain their website as well? How are changes approved to the website? Can anyone just go in there and do stuff or is there a process people have to follow? How often is content reviewed and audited? There's obviously way more here you can think about for a website but you get the idea of the sorts of things that we jump around on when it comes to websites. And we've often asked the client as well to sit down and write out everything they use that wasn't already covered in those previous questions. So are there other things you're advertising on or using some sort of third party or marketing solution for example? And for each touch point, what phase of the client journey is that in? I mean, the funnel, you know, that's a nice concept. They may not have a nice linear one, two, three, four funnel. Maybe it's sort of one, six, eight, 15 type funnel. But they must have some kind of client journey. Maybe they've never written it out though. That's something you can probably do as part of the discovery or at least the implementation. So if they have that journey, what tools are involved in that touch point and who manages those tools? Do they know or do you have to figure out how much they're spending on each touch point? Does the amount they're paying for each touch point is it actually counted in their overall cost per acquisition and does it make sense? So let's say for example, they're spending hundreds of thousands of dollars on tools that are super top of the funnel and then when it comes to bottom of the funnel or re-engagement of existing customers, there's nothing showing up there. They spend $8 on that but they spend $1 million on top of the funnel, right? Obviously super imbalanced. And no one has probably sat down and did the math on that before. You know, something for example that we recently did even for ourselves is we went through the money we were spending on all the different tools. Are we actually using it? Who's using it? When's the renewal period, et cetera. And it was a really eye-opening exercise. If you don't do this regularly, you're gonna accumulate a lot of crud and you're probably wasting money you don't need to. And then once you have this journey written out, I want you to be their client and follow that journey. Basically Mystery Shop that company. My business partner Jen, she loves using chat programs on client websites and having conversations with them as if she was a customer and seeing how that goes. And then as your data goes into the system, follow it as it moves through their systems, goes to the website, does it go to CRM? What happens to it? Is it tied to analytics in some way? Buy something, see how that fulfillment process goes.  Some people are pro, some people are against. You know, that's the time to have that kind of conversation.  And I think that's a good conversation to have at this point when you follow that journey. Try lots of different things, try to break it and see what happens. And the outcome of all these different questions and things we've done and digging up the dirt and everything else that's happened is your plan. So this isn't just what you're gonna do, but it's also how long it's gonna take and how much it's gonna cost in house or agency, doesn't matter. You need this discovery outcome to be as clear as possible because anyone, you, another agency, someone else in your team, they should be able to take it and run with it. Because you were paid for this time if you were agency or because you were able to take this time if you were in house, you can get rid of the vagueness around details and actually outline exactly what you're gonna do. I know from an agency standpoint when I first started in the field in the Stone Age, one of the things that I always worried about is I would write out a plan for a client and then what if they took that and ran with it and they didn't pay me to do implementation? That's a scary thing. And so you end up in this Western standoff where you're like, well, you tell me your plan.  You signed the proposal and I'll tell you the plan, right? You don't wanna have that kind of situation. So this is where discovery can really help you just be open and honest and here's what we think you should do. Let's talk about what we're gonna do next. And the plan should include, and at a minimum of course, because you may have more and some of this depend on what you're covering and discovery and what sort of fun surprises you find. So this is what this should include. So first off, a gold charter, because when you get six months down the road, you're gonna need this to remind yourselves why you're here in the first place. I talked about gold charters last year at MozCon. I recommend watching that video. I also talked about it a little bit the year before and we have a blog post on our website here at kickpoint.ca slash gold dash charter that you can check out to read more about gold charters. And a good example of where a gold charter could be, for example, the recent Core Web Metrics announcement, the Core Web Vitals from Google, where does that fit into your gold charter? You know it's important. So what are you gonna do with it, right? Your charter should be nimble enough for you to know where these exciting new things fit in without having to move everything else around. But certainly you wanna make sure that you're not getting distracted and saying, oh, everybody pivot to site speed when actually no one's converting because maybe your forms suck, right? So really making sure you're still staying focused while being able to be nimble and responding to changes. Analytics plan. I think the analytics plans, I might be biased. I think that he'd be done as early as possible. Again, talked about this last year at MozCon. I recommend watching that video because I don't have time to get into it too much, but really make sure you've got an analytics plan as early as possible because again, the earlier you put this in, the better your reports are gonna be at the end of the day. Website Blueprint. This is a sitemap, but it's extra. It has title tags, it has meta descriptions, it has what kind of content's gonna be on each page. How long is that content? What is the main point of it? What's the CTA? What's the URL? We build these for new websites that we're developing, but also if you're auditing an existing website, build a blueprint anyway, because out of the blueprint, you can see this page has no call to action or we have no idea why this page exists or Bob's super responsible for this page. We gotta make sure to interface with him every time we edit this page. All that kind of stuff should come up in the blueprint. And the marketing strategy. If that extra thing you have to do and make sure to include tactics. This isn't a template. This is built custom for them based on the discovery to achieve what you've covered in the Goal Charter. The specific here. So, and then on top of the actual plan, you're gonna find out new exciting bonus content here, DLC. Like internal politics. You're gonna find out who the true decision makers are, which may not be your main contact when you thought was a decision maker. Timeframes, for example, is this a hurry up and wait client? Do they get you stuff on time? Do they feel the deadlines, just no illusion? They don't really matter and they really enjoy the noise of the mushing by. And how much does everyone you'll be working with actually know about the different things you're gonna be doing? And are they willing to admit when they don't know things? Which is a really important thing to find out as early as possible in a project. And another thing too, like, is the project manager you were given actually experienced enough to carry the rest of the project through?  You know, all this gonna come out in the discovery. You're also showing your own expertise as part of this. You might find some quick and easy wins along the way too. So for example, one time in discovery we found that on a client's website they were double counting telephone call goals when they came from mobile because they were counting when you tap on the phone number and they were counting the call tracking from call rail. Not great. So it meant that their ads looked way better than they should have been from mobile. It was kind of sad when we had told the client that'd be like, actually, your ads aren't as great as you think they are. They're still not bad, but they're not spectacular. But, you know, it's something that you find early on. And for them, they were like, yeah, we always wondered the report seemed just a little too good, but we didn't know what the problem was, right? And so that's something you can fix super easy as a part of discovery. And then, you know, you've already built this relationship. You started this momentum with the client to keep going. And sometimes too, the answer is you don't need that, right? Maybe you don't actually need a brand new website or maybe you horribly needed a website before you spent one more dollar in SEO or PPC. Or you discover when you're going through Google reviews that one individual is responsible for 80% of the bad reviews at your company and maybe you internally need to make sure that HR deals with that little problem before you keep spending time trying to get good reviews when this person is going to undo all of your good reviews with all the bad reviews that they're bringing in. You know, the discovery is the perfect time to shine a light on this because it's not going in their doing, it's just we looked at everything, here's what we found. So and so is really causing you a lot of problems, right?  And an important point too is, you know, how are you going to sell this, right? And get the team on board, especially when you have people from lots of different diverse teams. You've got your paid media team, you've got your content team, you've got your IT team, you've got your analytics team, right? How are they all talking to each other? And this is where you need to make sure that you're really having a conversation with people about what they're going to get out of this. Sometime you might even want to tell a horror story, right? I've shared a few during this talk, but you might have your own as well. But be honest and say the result of discovery is so that they're getting the clearest quote possible and they're getting the best fit for what they actually need. You're not just going in there and doing stuff and hoping something works, you're going in there and doing stuff for the purpose. You know, you could say this is how as well for in-house people, you need to know if you need an outside agency or not is by doing this discovery. The plan is going to be just that detailed so that everyone knows what the plan is and that everyone can actually do their part of the plan to make it happen. And also, you might get this objection, you know, no thanks, we've had enough research, I'm full, we don't need it anymore. And you probably think, you know, this sounds silly, I don't need to do this, I know what I'm doing, you can just dive right in. And I have to tell you, the more discovery we do, the less confident I feel about just diving in with clients. You know, I mean, I've been doing this for, as I said, 20 years now, and discovery has really honestly changed the way in which we approach clients and the way in which I myself approach clients and how we approach new projects. It really makes a big positive difference in how the outcome of the project is going to be. I really recommend that, maybe you think you've done enough research, great, use that research as part of discovery, maybe it won't take as long, but you're still gonna find some pretty crazy stuff that isn't gonna come up in any sort of research report. And sometimes two people might think the grass is greener on the other side of discovery, and you know what, I think that's true, the grass is actually greener on the other side of the discovery because the client isn't committing to a big project or retainer or monthly engagement, you're not coming in there and saying $20,000 a month, thank you so much, sign on the line, you're saying we're not sure yet, let's figure it out, and then we're gonna know exactly what we're talking about instead of just picking stuff. They get to know you as well as you get to know them, right?  And there's actually some movement, which means it's really nice to get that momentum going before you get into the actual doing of the work. And they get a really honest deliverable because you want everyone to start off from an honest point of reference, and so everything you've looked at is just uncovering stuff without judgment so you can put a solid plan together. It really almost feels like a DNA test you send away from, right? Like some of the mysteries that have haunted this organization get unpacked and explained, like maybe we should have more business, look at all these conversions, something's going on in sales, or look, you're spending $4,000 a month in Google ads, but you're close as competitor and you're spending $1,000 a month, why are we spending so much more than them, right? And often too, when you have a task to do, and it's big like marketing, it can be really hard to get that task going, but once you started, it gets way easier. This discovery is the start of that task. Discovery means that you have a project that's built specifically for you based on your goals and your needs and your team and your budget, instead of just taking someone else's successes, rewriting it with your name in there and hoping that their successes can become yours.


What's up everybody? Jason here for jaspyscasebrakes.com just sold out 2019-20 pinning the optic team all basketball This is a two-box break Round on team number 21 and we also have an early bird spot giveaway if you buy the first 20 spots So early bird special one of the first buy the first 20 spots sold in there in this break It will be randomized in a separate dice for randomizer and round to win another spot in this break So I guess we'll just go by this So we use a separate dice roller for just our early bird and again top 20 Have a chance to get a free spot in this break just for being an early bird So let's use just this dice roller here roll it and it's a two and a five for seven times Number one gets a free spot one two three four five six And it was a seven right? Yep. Boom Jeremy You're the early bird winner Congratulations, so you just want a free spot now Let's get a new dice roller and randomize the customer names and teams now. You get a random team guys Remember no veteran common ship Good luck roll it and we got a three and a five this time for eight times one two three four five six seven and eight Paul down to Jeremy Let's go eight times here teams now one two three four five six seven and eight Sacramento Kings and Oklahoma City Thunder Paul the Kings Christopher with the wizard Steve of the magic Philip of the wars Christopher with the heat guy with the bowls Sean with the Pacers Nancy with the Hawks and Raptors Chow with the Spurs Jeremy with the Grizzlies Matthew the Bucks Christopher with the Knicks Nancy with the Mavericks Jeremy with the Suns Gordon with the T was Nancy with the cast Christopher with the pelicans Matthew the nuggets Kevin with the Rockets Oliver with the Clippers Christopher with the Nets Nancy with the Jazz Christopher the 76ers Jeremy with the Lakers Paul the Celtics Philip the Pistons Roger the Hornets Richard with the Blazers and Jeremy your free spots the Oklahoma City Thunder So any trades guys if not, I'm gonna close the trade window and we'll start this two box break I'm assuming nobody wants to trade So let's close it. Let me quickly just turn out these labels as well All right, there you go Jeremy your free spot Thunder last one ultra Nancy with the Hawks All right guys So good luck. So again, there's no guaranteed autographs But you're looking for the T-Mall red and gold wave Variations that you could only find in T-Mall. Yeah, we can get like a gold Lillard or something, right? It's pretty strong see y'all come my house. Wow, look at that a red Team logs loses of Yanis onto the combo. That's pretty big right there Jemon green here's Paul Splash hollow of Damian Lillard Who has a Matthew yes, look at that That's what we got on this right there a red James Harden Express Lane Lot of reds to start us off Jared Allen and a Nikolo Melly my house. I am Williamson Yeah Yeah, they're They're light though like you would think it's heavy Bulbul LeBron is the first box. All right next box. Yes Zubach hard to get a little stuck to each other Zach are sorry Zubach John is fantasy stars Luca Bede Tim Hardaway Jr. So the Dallas Mavericks Little gold nice Kendrick none. No name Kendrick none Raider rookie red Mommy heat going to Christopher My house LeBron. There is Vasley and there you go Rich big Portland color. Well, you guys have a t-minus three two one gold Damian Lillard Kyrie Thomas Autograph for Detroit filled with that one Steph Curry for the Warriors Calvin Johnson We got a Joel and Bede red fantasy stars Calari Do little Brandon Clark my house Calari and Deandre Hunter So there you go guys, we did get a couple of gold really nice stuff Again, I don't know if we have enough enough for another two boxes. We might So look out on the website to see me post up another two boxes If we do I think we just have one more break of this I think there's a box in the back that I've seen and then I think there might be one in the showcase So we might be able to do At least another two box break But always nice stuff here guys. I got a lot of value in this There you go Couple golds we got in here. Tomorrow is jr. There were some of the bigger stuff Kyrie Thomas gold T-minus three two one D. Lil Kendrick not a little Yanis. Appreciate it guys. Jasper's case breaks.com