Hey, girlfriends, I'm Bianca Renee, and you're watching Bianca Renee Today. And today, I'm finally going to talk about our new home. If you have missed the news, then you obviously are not following on Instagram, so we gotta fix that right now. At Ms. Bianca Renee on Instagram and TikTok. But, yes, Royce and I have purchased our first home. It's a very, very big deal. It's a very big adult decision. The most adult thing we've done. Maybe having kids is kind of adultish too, but yeah, it could be a pretty scary process. So today I want to talk all about it. I asked you guys on Instagram if you had any questions for me, so I'm going to answer your questions and also kind of just like take you through the motions, like why we moved, what we were looking for with buying a new house, the deal breakers, things that people don't tell you, the upgrades that we did, things that I would avoid, what I do it again. There's a lot, there's a lot to it. So, let's get started. I'm also bare faced, so I thought I would actually do something while I'm talking to you. So it's gonna be like a get ready with me new home, Shabamble. Now, I wish I had some new makeup for you, but I don't. I definitely wanna get on that, what's everyone talking about? The makeup by Mario Foundation. Everyone's raving about it. I gotta try that next. I'm gonna start off with just, oh, let's do some Super Goop sunblock, Nars Soft Matte Primer, and the best foundation of all time, the Nars Soft Matte Complete Foundation.  So, why do we move? Well, we were out growing where we were. We actually lived in Royce's parents' guest house. So, let's just start with that. When you hear someone bought a new house, you might have like a sense of FOMO, like you start to compare people, you think, you know, I wanna be in a new house, why am I not in my new house? Especially living in California, it's like almost impossible to do. So, instead of comparing, let me give you our true backstory so you can understand even why I believe we weren't even able to buy the house that we're in. So, we lived at Royce's parents' guest house. Is it cool to live with your in-laws or parents in your 30s? No, maybe if you're like dating, it's like a, what's going on here? But when you live in California, when you tell people that they're like, oh my God, that's amazing, good for you. Stay as long as you can, because everyone in California knows how ridiculous it is to live here, like rent and mortgage. It's just a lot. So, we were extremely fortunate and blessed in the fact that we were able to live there rent-free so that we can save up and actually have enough for a down payment for our home. So, that alone was a huge blessing. We know we are very privileged in that sense to where we were able to be in a situation where we could save up for as long as we did. So, I would think it'd be kind of funny when you guys would see like their backyard, like, oh my God, backyard goals and backyard flex. And I'm like, yeah, I mean, it's definitely a great backyard, but it's not ours. Did I prime? Ah, I didn't prime. This is almost empty. Guess I liked it. So, we lived there for maybe about two years and it was just a two bedroom guest house. I mean, it was a very nice guest house. It was basically a house. The master was upstairs and then had one bedroom downstairs. I never liked having Jaylin's room being downstairs, like by the front door for obvious reasons. So, that always made me a little nervous and I've just always been excited to have either us downstairs or us on the same floor as our kid. But after Kylo got here, it was just getting a little cramped. We got a lot of things. So, we were just really outgrowing the space and we turned the garage into my studio in his office and we were just running out of space. So, we thought it was time. We start looking and in California, bruh. Slim Pickens out here. You can't find anything relatively nice. I mean, for my standards. I would just keep finding examples of like, you know, let me try to show you some. Here's some examples of like, this is considered a million dollar home. A million dollar home. When you think of a million dollar house, you don't think of like old wallpaper. You don't think of missing floor, holes in the wall. Needs to be upgraded things for like a million dollars. And that's all I kept finding in like the area that we want to live in.  It's your starter home. Like, you're gonna keep working.   It doesn't have to be the best home ever. As your first house. Which is true. But I kind of kept telling myself, I'm just not gonna feel good about investing into something that I don't love. And yes, there are fixer uppers and you can upgrade. But when the fixer upper base price is like a million dollars, I'm not paying a million dollars for a fixer upper. If it was like, I don't know, 500,000, then we could put money into it. But a $500,000 four to five bedroom house in California just does not exist. It kind of got to the point where we had no choice but to do new construction. I didn't want to. Everyone that I know that has done new construction, they're like, I've done it and I'm never doing it again. And I was like, eh, can't be that bad. Now that I've done it, I get it. It's not that bad. There are definitely some cool things about it. Would I do it again? No, for our next home, I'm hoping that we will just find it and it could have minimal upgrades to do. So no, this is not our forever home, but it's also not like what people would consider like a starter home because fortunately it is really nice. So I've always been like, I rather just work harder and make more to get the house that I want versus just buying something to buy something that I like hate. This is the most money that we've ever spent ever. So if I'm gonna spend this much money, I wanna feel happy about my purchase. I wanna get in and be like, all right, this is gonna be work. The skin is looking real good. I just went to Mary Scott's skincare. I did derma planning. So there is not a hair in sight. Okay, so I'm not gonna tell you where we move for obvious safety reasons, but we did stay in Southern California. As much as it would be amazing to have the prices of Texas, Florida, Atlanta, let alone any of the states in the middle, I just did not want to leave my family. I just really can't. For Royce and I, we really gotta be by our parents at this time and I don't want to leave, what was that? All my friends are here. I've never lived in any other state ever. Even for college, I went to a college that was almost walking distance from my house. I've always just been a valley girl and my biggest move at the time was Glendale. Not to mention the weather here is amazing. And that's what we're really paying for. We don't really have seasons. Like I always say, we have pre-summer, summer, mid-summer, post-summer. And that's about it.  You just gotta make more money because you're not leaving. Just stressed, no big deal. And if I didn't have family ties here, it'd be great. It's smart. It's the smart decision to go to a place that's more affordable period. Like I can't say I'm making a smart decision, but I'm just doing what's best for me and my mental, like all my friends are here. It's just, I don't wanna leave. That's kind of just all there is to that. Being an influencer, I could put up a camera anywhere. I would miss out on some beauty events. They're depending on where I went, but I can still work from home. So could Roy's, kind of. So anyway, stayed in Southern California, still wanted to be relatively close to our family, aka our babysitters because we need the help. Now I'm using my Laura Mercier setting powder because this is all I've ever used to set my concealer. Oh, the concealer was the L'Oreal infallible. It's just top tier. So now that we're in our new home, we did get a five bedroom home. So now I have an office, Roy's has an office. Jaylen has his room. We have the primary, which is not called the master anymore because that's racist. And then we have another bedroom downstairs. Technically Jaylen and Kylo could have their own rooms, but we want to make them share. I mean, I had to share until I was 16. And I was so excited to get my own room. Two boys, I want them to be able to bond and they could just, you know, just be in the same room. And then that room, we're actually trying to figure out what we want that room to be. Could be a guest room, but at least we have it, you know, if and when our family grows, we got it. We honestly did not even need the fifth bedroom. We could have been content with four, but the way that this new construction was set up, you had to choose between it being a den or you had to upgrade to making it a full bedroom. If it's just an open room with like sliding doors, that's considered a den. But if you want a bathroom and a closet, then it makes it a bedroom. If it was just a den, it would just be this random open space that we wouldn't use. We wouldn't use it as a formal dining room. No one sits in a formal living room. That's a waste of space. I wouldn't want it to be our office because you'd walk in the house and then it would just be hair products everywhere because my office is never clean. I didn't want like Spider-Man first thing you walk in as Royce's office. So I'm just like, we need this to be like a closed off room or it's just gonna be a wasted space. So we did upgrade to add the fifth bedroom, which really just meant turning in the complimentary den space into a closed off room with a door and a closet and then a third bathroom downstairs. So I'm really excited to have my own office space to film it instead of working in the garage. You guys know, I would always talk about like the weather. It would either be really hot in the summer and I'm sweating or I'd be freezing filming in the winter because there was no AC in the garage. So now I'm in a nice like neutral environment and it's great. Let me get to some of your questions that you asked me on Instagram. Let's see what y'all, what y'all wanna know. Did you have floor plans to choose from or did you tell them what you want and they designed it after?  No, you actually have very, very, very little freedom when it comes to these new builds. This particular community had three models to choose from. So you can choose plan one, two or three. That's it. I think plan one had like the master downstairs, plan two had the master upstairs. Oh, excuse me, primary bedroom. Plan three, what was the difference? They're just like different layouts. So maybe like the bathroom will be a different way or one might have a bigger closet or the stairs will be configured in a different way. So you choose your favorite plan and then you can do little customizations from there but you can't change the structure of the house at all. So our whole community, we're just a mix of one, two and threes and we all have the same house. It's pretty cookie cutter. The contractors don't wanna do anything fancy. They're just keeping it as basic as possible and they're just making the same house over and over again. So when it came to upgrades, we kept it pretty minimal. We did upgrade for the fifth bedroom which was turned the den into the bedroom. We paid for the sliding doors in our backyard. So it comes with just like normal, like with the handle and you open it like this and it's like smaller. I've always wanted that indoor outdoor feel. So we paid extra for the sliding doors to like slide into each other so you can kind of open up that whole wall and it just really opens up the whole family room space. So that was a structural upgrade that we did and I'm really glad. Once we have a backyard, I'll be even more excited because backyard is not included if you guys have been following me on Instagram. So when you buy a house, you have minimal plants in the front yard and your backyard is just dirt. You don't get any grass, at least in California, nothing. I think that is wild. I didn't even know that was a thing but when I found out I was like, well, it is what it is. Let's say you're gonna go into the new construction.  Then they show you the price and they show you the square footage. Square footage is kind of the same for each one but your lot size is different. So the lot size is like your backyard and everything and some, like if you get a corner lot, you get a really big backyard and a deal breaker for me was the backyard. I am an entertainer. I love to host parties. I wanna be able to have Jalen's birthday party in the backyard. I want a place for my kids to play so it was very important for me to have a backyard and I literally chose the houses based off of how big the backyard was. So we have a little timeline. We decided to go for it in May and then you go into the office and they make you all excited. Congratulations, you just bought a house. But I was like, I didn't have that actual excitement feeling because you don't really know the price of your house yet. You're just agreeing to pay for the land but you don't really know what it's gonna look like yet because upgrades aren't included and you don't really know I personally didn't know all the details of what the upgrades entailed because you don't go to the design center until like a month later. You're signing the paperwork because they're also kinda rushed me because they said you need to make a decision by tomorrow because we're starting to build tomorrow.  And because we wanted the doors and the fifth bedroom those are considered structural changes. We had an option of doing like that huge shower. I don't know if you guys saw me doing a walkthrough a long time ago and I showed you like this gorgeous huge shower, that's the house we bought. But instead of doing the upgrade of the full shower we did shower and tub because we got kids they take a lot of baths. So it just kind of made more sense and it was like $13,000 cheaper to do the included shower and tub versus a really nice big shower. But if we wanted to make those decisions or like a patio off the master we didn't do that either we'd have to make all those decisions like right there on the spot. So we ended up signing, we bought our lot that's the base price. But we did not know how much our payments were gonna be each month. We didn't know how much the upgrades were gonna cost. So I honestly felt just like really uneasy because I just agreed to buy something and I don't even know how much it's gonna cost me per month because that's gonna be depending on the final cost of the house and there are loan and interest rates right now. Don't get me started. Interest rates is also gonna have to be a whole other video. I was like, whoo-hoo, what did we just do? So it's not until like it's supposed to be sooner. I think we were backed up but it was like a month if not a couple weeks later to where then you go to the design center. In the design center you're now picking your floors. Like do you want Harvard floor? Do you want carpet? Do you want vinyl? Do you want laminate? Do you want granite counters? Do you want quartz? Do you want to pay for the upgrades to have lights in your house? Oh yes, lights are not included. They're not. They're not included in any of the bedrooms. Basically, if it'd be weird to have a lamp there, those are included. So there's lights in the kitchen, above the stairs and the bathroom because you just wouldn't put a lamp like in your kitchen. But if you could put a lamp, they ain't giving you no lights. Upgrade should be another video too. There's just so much to talk about. We ended up upgrading our countertops in our kitchen because it came with a black and like gray speckled countertop. Just something very standard, but as an influencer creating content, everything looks better on like a white clean backdrop. So I needed that upgrade so that I could film in the kitchen and it could be like Instagrammably pretty. Oh my Anastasia Browis is gone. And we upgraded the floor and the entryway because it would have been tile and that just seemed like the kids would fall on that and be really painful. And it's really expensive to take out. So at first I was kind of bummed about all carpet and I was like, oh, still moving on. We're going to get the laminates or vinyl. It's going to be really nice. But now that we're in like, I love having carpet with the kids. Jalen's always rolling around. Kylo's going to have to learn how to walk and crawl. So it's just going to be better to have. And then once they're done spitting up on things and spilling everything, then we'll upgrade to nicer floors. So total upgrades were the doors, the fifth bedroom, the countertops. We changed the floor right when you walk into the house instead of tile, we did like vinyl. Oh, we also paid for the open tread on the stairs. So it just would have been a wall. Like when you look up, but now it has like the pillars. And that was it. One thing that I had to continue to tell myself is that we don't have to have the perfect Pinterest home on day one.  And I was trying to do that. We're like, whatever we don't do now, we could always do later. Things we're going to do now are just the things that would be really annoying to do later or really expensive to tear out. When will you do a house tour? I don't think I'm going to do a house tour just for safety reasons. I will show you rooms individually as they progress. Cause I do want to share how we're going to decorate the boys room. I want to show you how I'm going to do my office. Oh, that reminds me, the next challenge. This week's challenge is going to be the clutter challenge. I am doing this really for myself because I need to unpack this office. The whole house is unpacked except for my hair products and my makeup products. My office is in shambles.  So I have to unpack this room.  So we are going to tackle the area of our homes that we've been neglecting. It could be a jump drawer that you've just been like, oh, I'm going to go through it or maybe you need to do your closet or maybe it's that towel closet or maybe it's the garage if you're real brave. I want you to tackle whatever little part of your home that is just cluttered, that one closet, that's what we're going to do this week. I know you don't want to do it but after you do it, you're going to thank me. So let me know if you accept this week's clutter challenge. We're going to get a little more organized this week. But yeah, I want to go in like full DIY mode. I bought a Brad and Naylor gun while I got one for Christmas from my sister and I'm excited to do some things and paint. The whole house is just white, white. Everything is white and I'm really mad at it but I at least want to do the boys room.  All like home decor content is coming so you're going to see the house. I'm just not going to walk you through like, this is how you get to our kids bedroom from the front door because that's not safe. Why don't homes in California come with finished backyards? That's a great question. So whoever has the answer to that, I'd like to speak to them. Did you sell the house you previously lived in? No, because we were in the guest house, it's still there. What's your favorite thing about your new home? Surprisingly, the favorite thing about our new home is our view. The view from our bedroom is fire. And when we first bought the house, it had like an upgraded price versus this other lot that I liked because of the partial view. And I'm just like, I don't care about a view. Like I'm not paying more money for the view and then we end up having to get this one instead. And now that I have the view, I love it. We need to get window treatment because it's a hell of bright in the morning and our kids can't nap in there because it's just too bright. But I call it like my godly screensaver. It's like God is changing my screensaver of my view every day. Every sunset, every sunrise, the colors, the clouds. Like it's different every time. So it's so beautiful and I just love looking at it. And hopefully once I'm done getting these estimates on our dirt backyard, my backyard will be my favorite part of the house. Have you met any neighbors yet? Actually, no. Like our area is so new but the house across the street and next to us are still for sale. So every time we see like the sales team showing a family, I'm like out the window being all nosy, hoping that it's a family like with kids around the same age as our kids. So I'm that nosy neighbor right now. Like who's gonna move in? Who's gonna move in? We only have someone like across the diagonal and then maybe like two houses down. We've done like general ways but haven't really met everyone yet. And there's not really many people to meet yet because this area is still very new. We have learned so much from this home buying process. And it is a process we bought in May. We were supposed to move in by November like 17th and the one thing that everybody tried to say about new constructions like they're always late. There's gonna be delays, delays, delays. And I was just praying that wasn't gonna be the case. But on the other side, that's kind of convenient is like, I think we had to put down 15,000 just to hold like the land, like to claim our spot. I think I paid like maybe another 4,000 for upgrades like the upgrade deposit. And then you don't pay anything else until the house is done.  And if you aren't in the situation where we were able to just be at someone's house until we were ready, that could really suck. Like our neighbors, their house was delayed so they had to rent an Airbnb for like a month or something. So fortunately we didn't have like to be pressed to move out which is why wouldn't you new construction in because then we'd have to like sell this house on time or do a rent back. It would get complicated if you are trying to sell your house and get on a wait list for a new home. We signed papers in May and then we were supposed to move in November like 17th and then we were delayed but only by a month. So we moved in by mid December. So we were in by Christmas, which is what I wanted. We thought we'd be at by Thanksgiving but with that to happen. But even a month is not as bad. I've heard some horror stories online. It's been like eight month delay. Like India Batson for example, she just bought a new home. We were so excited for her and she bought her house way before I did. And I ended up moving in before her. Granted her house has so many cool upgrades that we weren't even allowed to ask about. Ooh, I wanna use my Urban Decay. I can't put Chapstick on with this or it will not stay. So as you can see, we have a lot to talk about. I could do a whole video just on upgrades. I could do a whole video on things that they don't tell you about new construction. I could do a whole video on like decorating our bedroom or decorating the boys room. I wanna do one on how we're gonna design their closets. My backyard is gonna be a whole thing. We've been getting estimates from $20,000 to $70,000 for the same exact job. Things to look out for, how much does turf cost? How much do papers cost? How long does it take? Some guys are telling me they could do the backyard in two days and the next guy will say it will take a month to do the same thing. You guys let me know what you want to know about. If you're looking to buy a home anytime soon, what questions do you have?  All I need from you guys is to pray for your girl. Pray that we can continue to afford this home. Pray that the brand deals will keep rolling in. You guys are gonna keep commenting, liking, and viewing anything that's sponsored. Anytime you see a sponsored post, just be like, Bianca was able to pay her mortgage this month. Good for her! If you don't see any sponsored posts, you must pray. Okay, my baby's crying. He is hungry. I think that's all I could really cover in this video. I wanna just make full videos on all the other topics. Those videos are not too long. But let me know if you're gonna join the Clutter Challenge. We're gonna tackle a space in our home. Comment below, what are you gonna tackle? Is it gonna be that closet? Is it gonna be your bedroom? Is it gonna be the junk drawer? Is it gonna be the garage? Let me know what you're going to organize this week. And if you're looking forward to more home content, please like, actually let me know. Leave me a comment because I am kind of transitioning from hair and beauty to home. I was able to do kind of both today, but I really want to share my home journey with you guys. So if you're excited, please let me know. I just need a little bit of confirmation from you guys that you're not all going to leave me if I don't make a video on hair products. Make sure to follow me on Instagram and TikTok. I've already started some of the things I don't tell you about new construction videos on TikTok at Ms. Bianca and A. But I will see you guys next time. Thanks for watching Bianca Renee Today.


At a time when economic reforms and liberalization are the passwords for the future, investment banking has assumed tremendous importance in corporate industry and the economy of the country. Dominated by men in the past, investment banking now has a plethora of cash-savvy women in top positions. One such successful woman is Naina Lal Kidwai, India's best-known deal maker. Okay, so perfect. Even as a child, Naina was highly focused and clear about her goals. She was very close to her father, who was her role model. I think from maybe the time that she was 13 years old or around that, was very clear about what she wanted to do with her life. And she set about achieving it with single-minded determination. So, there was no question of compromising. For her, it was going to be an MBA, a career in finance. All that was very clear, and everything she did was weird towards achieving that result. Naina's interest in investment banking began to get refined as she was finishing her chartered accountancy and then through the Harvard Business School. It's a very creative end of finance. I'd certainly like to believe it is the most creative end in finance. And essentially what we do is we assist companies, in my case, typically middle-to-large companies, not so much the smaller companies, in understanding their finance needs.  We go out and execute on the advice we have given our clients, which is basically raise money for them. It could be in international markets. It could be in domestic markets. It could be by way of equity or debt. And also, mergers and acquisitions. Should they sell off a division? Should they buy one? If so, at what price? And how most effectively to handle that? There were barely three or four key players in large investment banking in India at the time. And Naina joined the largest of them, which was Grindley's Bank. Thinking of investment bank in those days, it was pretty much a narrow field. And it was primarily focused on merchant banking, raising of funds for companies. We didn't have the kind of sophisticated mergers and acquisitions that you see happening. So to opt for that was, I thought, pretty much a high-risk decision for her to take. You chase a deal and you got to get that deal to make yourself known and heard in the marketplace. After working successfully in the investment banking division at Grindley's, Naina was asked to take on retail banking. Typically, she took up the challenge and made a success of it. Naina was much sought after for her expertise in investment banking. She moved on to join J.M. Morgan Stanley, the leading international investment bankers as their country head. Naina's vast experience will be utilized by various organizations, media and the government for her ideas, input and advice. Not only in investment banking, but the economy in general. The challenges are huge because it is a very political process. We need money. We need international money to come in, which would allow for investment in these sectors. India does not have that amount of capital to secure progress in infrastructure the way we require. And unless we get our privatizations sorted out because these are our large companies, these are the companies that are in infrastructure today, we are not going to be able to attract capital on the scale the country requires. I think one of the most significant aspects of our new technology wave in India and also the improvement of telecommunications and telecom is going to be how can technology enable exactly this, that is improvement of the rural sectors in countries such as India. It's allowing large companies who can put in the systems through technology and telecom to monitor right down at the rural areas what is going on. Our challenge of course is going to be telecommunications and power. I mean, can you work these machines out there? Do we have these facilities to actually get down to where we need to go? And Naina has far to go. India today is poised for change. Its economy is looking outwards and international investors are looking towards India. And as one of India's leading investment bankers, Naina has a major role to play in its growth.


Hello everybody in this video I want to show you amazing news which eBay released in their last seller's update. This release will help us to get our watchers to buy from us much easier in very very very simple method just with a few clicks of a button. So let's see how it works. I'm Leo Pozzin, I'm owner and CEO of O2DS so let's go. So this is the new update, the newest eBay's update from March 2019 so let's see how it works. Using this update we can go to eBay's seller hub and click the offer to buyers. When we click on this we will see all of the products which we can click on the button of the eligible for offers. When we click this button we can just send a better offer to our buyers to buy from us. On this way we can put our products in much higher prices and then if we see that somebody that someone was interested in one of our products we can just send them an offer for a better price because it's better for us to sell even with much lower profits but still to sell and make a sale for our for our product because this way we will be promoted much more on eBay and we can still make a big profit on the product. So let's see how it looks. I took one of my stalls and here you can see that there are some products which have this option send offer to buyers. Now when I click on this button I will be sent to this page. On this page we can just choose which price we want to send to our buyers and all of the buyers which was which clicked the watch button for this specific product will get notified by email and by message on eBay and then they can just click they have 48 hours to click and send and purchase the product for this price. So they can just buy the product from us using this offer which we are sending to them. This thing will really help us to convert our watchers to buyers. This is really an amazing feature which eBay released. I recommend you to go every day to your eBay store and just send these offers to all of your buyers in your products of your product to all of the watchers of your product actually. I hope that you like this video don't forget to comment and write down what do you think about this eBay's update. Will it help you and did you already try it and did you already get any sales from this update. Also don't forget to subscribe to this YouTube channel here in the bottom of this video. See you in the next videos. Bye bye.


I'm just about to go on a surf trip, just part of the new board bag, new board. Yeah, cool.  I don't know, wait, at least I think we're going the same place. Wouldn't it? Oh no, that'd be crazy. This would be too weird. Cool. Well, we'll continue. Yeah, we'll continue.


Γεια σας, είναι Vicky εδώ και σήμερα είμαι να πω τα 10 καρδιά που έκανε, χρησιμοποιήσαμε τη Ζάιμουσέ Σταμπ's Καρδίκη. Λοιπόν, πρώτας να παίρνουμε έναν κομμάτι για να παίρνουμε τι είναι inside the kit. Λοιπόν, πρώτας όλοι έχουμε αυτήν την γλουπέν, που έχει ένα ωραίο τύπο. Είστε και έχετε αυτήν την παγκάτσα με τα σχέδια και έχετε πολλά σχέδια και είναι also great for using them in your scrapbooking or project life or even mixed media projects. Είστε και όλα αυτά τα σχέδια λόγια, και ένα αδωρετικό σχέδιο κλειά που είναι called Happy Day. Και φυσικά, έχετε ένα παγκάτσα με 6 x 6 σχέδια, αυτές είναι πραγματικά από λόγια φωνή και έχετε πολλά σχέδια. Και also the coordinating cardstock. Υπάρχουν 5 διαφορετικά σχέδια, which I am going to start and cut them out, fold them and create my card bases just like I always do on those 10 cards. So I am going to cut them in half, fold them and there I get 2 from each color so there are 10 card bases in total which I am going to decorate. So let's get started with card number 1.  Now I am also going to stamp the kite on this beautiful pattern paper and just because I don't want to have that face on the kite I am going to stamp at the back since I only need the basic shape.  Now for the cloud I am going to use my scissors to cut it out but I am not planning to use the cloud on the card. Instead I am going to use it as a mask to create my background. So I am using my blending tool and my distressing and that's a tumbled glass. And as you can see I am creating kind of a background by moving the cloud all over the white cardstock and apply just a little bit of ink. So I get a nice soft sky for my kites and now I can go ahead and stamp the kite directly on my paper. I am going to stamp it twice and then I am going to stick down the pattern paper. For the little bows I am going to use my spectrum markers. You can use any alcohol markers that you have at this stage and just color in the bows. I have chosen two coordinating colors and now it's time to prepare my sentiment. I am using one that says thinking of you which comes from the clear stamp set in the kite. I have stamped it with VersaMarking on black cardstock, cut it out and I am going to stick it down with foam squares at the back. These are going to add a little bit of dimension. So now that my main panel is ready I am going to stick it on my light blue cardstock and my card is ready. To finish it off I am going to use a little bit of a clear wing of sail, a glitter pen on the kites. Nice and simple. So let's move on to card number 2. From the left over that I have from the previous card I have cut out this panel and I am going to use this die by Hero Arts and I am going to cut out a tag. I am going to use this masking paper and I am going to stamp the apple on top. When I am trying to make 10 cards out of one card kit I always try to keep my cards quite simple and quick to make and this way I make sure that I don't use up too many of the supplies that come in the kit. So I am using my scissors to cut out this apple and I am going to stamp using a black ink directly on my tag. Now I am going to use my apple that is a mask to do some masking technique so that some of the apples appear as if they are at the back. And as I am doing my masking just to let you all know that you can find a full list of all the supplies that I am using today just below the video, the description area as well as on my blog. And if you are wondering where I got my beautiful ring I want to let you all know that this is a handmade ring that my friend Katerina made and I am also going to add a link down below to her website if you want to check out her beautiful creations. Now you can see I was too lazy to cut out a second masking and I just used the paper that I have built off for my mask. So anyway, at this stage you can always use your favorite coloring technique. It can be your alcohol markers, it can be your water coloring. I decided to use my Prisma color pencils since I find them really easy and quick to use. So I am applying some green on some of the apples and I am going to leave only the one in the center which I am going to color red. For this card I am going to go with a sentiment from the stamp set that says you are one of a kind. So I got the inspiration from that sentiment and decided to have a bunch of green apples and only one red that stands out. I am also stamping the speech bubble from the set and I am going to stamp inside the sentiment. And next I am going to use my scissors to cut out the speech bubble and I am going to stick it on the tag using a foam square at the back as if one of the apples is saying that. Now when I am making these cards I usually cheat a little bit and I use a couple of extra white cardstocks. Of course a few of my favorite dies such as the rectacle dies, this die that cuts out the tag as well as some that cut out borders you will see later on when I will use them. So now I have used my cropped dial to set an eyelet at the top. I am threading some string and now I am going to stick that on top of my panel. I think that pattern paper is so beautiful and I really love the colors. So now I am going to stick that on top of one of the card bases to secure the string so that it stays exactly where I want to. I am using a couple of tiny glue dots and as always to finish off the card I am going to use my Wink of Stella clear glitter pen on the red apple. You know I love my stitch rectacle dies so I have done it again. I have cut out a panel and now I am going to stamp the sun. I am using black ink to stamp the sun and I am also going to stamp the cloud. I have actually stamped the cloud without stamping the face that's inside and I have done it these three times. So I will end up with three clouds at the end. I am using my scissors to cut it out and now on the main panel I am using my blending tool and apply a little bit of tumbled glass and you will see that I mainly stay heavy with ink at the bottom of the panel and as I go at the top it gets lighter and lighter. Now I have searched for a die that cuts out the exact shape of the sun. So I am going to make a hole right in the center. You can punch it out or if you have a die you can do that or even you can use your scissors. I am using my spectrum rare markers again coloring the sun. What's left of it anyway and you probably get it by now I am going for a window card. At the back I am adding a little bit of tape adhesive and I am going to stick this acetate and now I am going to make the backing of my window card using fan foam. Using fan foam for the back of window cards makes the process really quick and easy and all you need to make sure is to add an adhesive that really holds. So I am going to add some of the sequins that were in the kit and I really love all those rainbow colors. To cover up the window I am just cutting out a little piece from another pattern paper. So my window is ready now. Now it's time to assemble the card. I am going to stick down the three clouds and to do so I am using some foam adhesive at the back of the clouds. So I am going to add three of the clouds one at the very bottom and two close to the sun. I am going to use my scissors to cut out all the excess and my card is pretty much finished. All that's left to do is to stick some of those stickers here and there. So I am just going to stick that on my white cardstock and finish it off as always with a clear wing of Stella glitter pen. So let's move on to the next card. This is a piece of watercolor paper which is quite thick. I am going to link the exact one that I am using down below and I am going to do the smooch technique which is really fun and you cannot go wrong with it. You always get great results. On my stamping block I have applied a little bit of tumbled grass by Team Holts and I have sprayed some water and with the plastic packaging I am just moving some of those plasses from the block to my card. You have to try it yourself and you will find that with that plastic packaging you can really control where those plasses are going. I am using my heat gun to make sure that everything is nice and dry and then all I have to do is to stamp my focal point. So for that I am going to stamp the umbrella on a leftover that I have from my previous card. You see I am really frugal with my supplies here. I am going to cut it out with my scissors and I am going to paper-piss it on my main panel. For my backing paper I have chosen this plate blue patterned paper which I am going to cut out to be the standard size of a card. So that's 4.25x5.5. I am going to stick the panel on top at the center but before I need to stamp the umbrella directly with black ink I am pressing hard just because this is watercolor paper so that I get a good impression. I am going to use my gluten from the kit to stick down my paper. Also notice that on the umbrella in the stamp there is a face but I have chosen not to stamp it. You can do whatever you like. I am using a thin black marker to color the handle of the umbrella and just like I did before I am stamping I did white emboss the sentiment. For the sentiment I went with one that was in the kit that said, soured with love. So I have punched out a few red hearts which I am going to stick on top of the umbrella as if they are falling there. With my tool I am just trying to decide where all those little hearts are going to go and once I am happy with the placement I can use my glue pen and stick them down. To finish it off I just had to use my clear wing of stela glitter pen over those little hearts. And finally I am using some tape adhesive to stick that panel on top of my card base. And my card is ready. And now for a really easy card I just love this pattern paper I can use tons of it again and again.  For my sentiment I am going to use stamps from another set and that's because all the sentiments in this set are really really tiny to fit that tiny speech bubble that was in the set. So you can use any stamp set that you have really. I have picked a couple of Simon's stamp ink pads that coordinate with my pattern paper so I went with sunshine and gel bin and I am just using my sentiment there I actually have two parts for the sentiment one that says sending lots of which I am actually stamping with gel bin and hacks which I have stamped with sunshine but you can recreate the same design and pretty much stamp whatever you have. To accent the card even more and make it more interesting I decided to stick down some of the sequence from the kit I am using gel medium to stick them down and that is finishing the card it's super quick and easy. For this card I am using this border die and I really believe that a good set of border dies is a great investment if you are a card maker since you can go back to them again and again see that I keep using again and again the same dies in all of my 10 cards videos I am going to stick those pieces of paper directly on my card base and I have used a foam tape at the back just to add a little bit of dimension and you can see how adding that white border underneath my pattern paper really helps the pattern paper to pop even more from the card base so all I have to do now is to stick a bunch of stickers really quick card but I really believe that this is so cute with that beautiful pattern paper it really makes the card and how this pattern paper coordinates with the green card base just to balance it a little bit more I decided to add a bow so with my cropped dial I made the hole at the top I am going to cut a piece of string and I am going to thread it through that hole I am going to thread it twice and then tie a bow as always there is a giveaway on my blog so for a chance to win this card kit by Simon Says Stamp make sure to visit my blog and enter your details I like the tails of the bow to be nice and long so my card is pretty much finished I just need to tie the up a little bit that string and let's move on to the next card so here is another quick and simple card I have used my erectangle dies to cut out a frame and on a white cardstock I am going to stamp at the center of the panel this guide I have cut out already a piece of pattern paper which I am going to stick on top of the guide and this pattern paper actually fits inside the frame exactly on the frame at the back I have added some foam tape and I am going to stick it directly on my card base so now I can add a little bit of tape adhesive at the back of my white panel and just place it inside that frame so the frame is actually raised a little bit I am using one of the sentiments from the sticker and just because I want this to be raised a little bit of my embossing tool at the back a little bit of powder so it's not sticky anymore and I can use now some tiny foam squares so the sentiment is actually raised now although the design is pretty easy and it's not very complicated adding a little bit of dimension like the raised border and the raised sentiment really makes it interesting also a great way to embellish your card is to add some shine or just like I am doing here you can add glossy accents I am going to cover up the whole kite which is going to give a nice finished look just like always at the end of the video you will be able to see close up photos for the cards that I made today and also you can see photos of the cards on my blog so now let's move on to card number 8 for this card I am going to white emboss the sun a piece of yellow cardstock this cardstock was not included in the kit, I am cheating now so anyway I am applying a little bit of white powder and that was a wow embossing powder the bright white one I am using my scissors to cut out the sun and I am going to add for the cheeks of the sun a couple of pink sequins these were from the kit again I am using my gel medium to stick the cheeks down and I think that the sun looks really cute like that so now I am going to add a little bit of foam squares at the back of this pattern paper panel and this was actually a leftover from previous card when I cut out that frame so now I am going to add a little bit of interest on my card just because again this is a very simple design it is always nice to add little things to make them interesting so I am adding a wobble which is a string that is going to make the sun pop just because that was kind of bigger than the sun I used my scissors to cut it out to size and I am going to stick the bottom sticker on my card so you can see that even the simplest of card designs can be interesting by adding little bits and pieces like a little bit of glossy accents or a wobble for my sentiment I used one of the stickers and my card was done for this card I am going to do a lot of embossing so I am going to stamp the apple by using VersaMarking directly on my card base as I am stamping the apple I am making sure that I turn it in different angles so that my background is getting more interesting I am going to cover up the whole background and once that is ready I am going to apply some white embossing powder again I like to use the bright white embossing powder by WoW once that is there and I have a nice background I have used my heat gun to heat set the embossing powder a little bit of embossing I have stamped the apple again on a green pattern paper and on red pattern paper I am going to heat set them and then use my scissors to cut them out and on this card I have cheated a little bit so the red cardstock and the dark green for the leaf were not included in the kit I am using some foam squares at the back of the apple and I am going to stick it one of the apples that I have already stamped so the card is pretty much finished I am going to stamp the speech bubble from the set and on the inside of the speech bubble I am going for the tiny set that says WoW's best teacher I am going to use my scissors to cut out the speech bubble and again with a foam square at the back I am going to stick it on my card you can call this card finished but take it a step further like I did here I am going to add some glitter with my clear Wink of Stella glitter pen and then I am going to cover the apple by using my glossy actions it really gives a beautiful effect and you will see that it kind of traps the glitter inside and finally for the last card I am going to create a window card I have made window cards way too many times so I am using the same techniques here added inside the sequence peeling off the backing and I am going to stick the pattern paper to cover up the window I am going to stick the window directly on top of my card base by using tape adhesive for the sentiment you can use a sticker from the stickers that were included in the kit or you can use any word die that you have in your stash like a hello or a happy birthday congratulations whatever you like I went with this big hello which I am going to stick directly on the window so I am going to use my glooper at the back apply a little bit of glue and then stick it down and that finishes the last card for today so let's take a look at all the cards together and also see the leftovers that I have so here are all the cards I really love the plate pattern paper by Lonephone I love that it really made the cards beautiful spring colors and really clean and easy to replicate designs now I am going to put those aside and I am going to bring in the kit so we can see what I have left off so I have the gloopen quite a few of the sequence of course the stamp set lots and lots of stickers for many more cards and projects and I have lots of 6x6 pattern papers left they are actually 11 left and here are some close up photos of all the cards that I made today I hope you had fun and got inspired and if you did don't forget to leave me a comment as well as give me thumbs up on my youtube channel and if you haven't subscribed to my youtube channel already make sure to do so because this is the way to tell me that you love my videos and you want to see more and if you need more inspiration here are 2 more videos where I am creating 10 cards using the Simon's stamp card kit thank you all for watching


Hey everybody, welcome to Friday, JR Fisher here. And I don't know who you are, so you need to put some chats at that chat box there.  We got a balmy 29 degrees this morning in Georgetown, Texas, just north of Austin. Hey, it's gonna be a great session today. I'm gonna talk to you about this keyword thing. It's gonna really increase your traffic. It's gonna really increase your sales if you're selling something.  When I learned this, I was blown away about how easy it is to get traffic. You just know what to do. So I'm gonna go over that today.  Heck, tell me what your weather is. Say hello, but put something in that chat box that really helps distribution of the video, guys. And don't forget to give me a thumbs up. If you would, that thumbs up there, click it, it only takes you a second. And subscribe if you haven't done so. Hit that subscribe button, turn it from red to gray and ring the bell. Turn all bell notifications so you're notified each and every time we go live. We're gonna have a great session today and I wanna get to know everybody on here today too. Hey, if you're watching this and it's not live, we could still get to know each other. Just put a comment in the comment section below the video. I come back through, I was answering those this morning. I had a couple of people who was making some money off some stuff I had told them or I'm applying it and that really made me feel good. That's what this channel is all about, is helping you guys start running, grow online businesses. So that's what we wanna do this morning. That's what we wanna get into, right? So let's get into it right away. Let's not waste any time. It's Friday, we ain't got time to waste, right? I got up early today. I'll tell you how I was working on my recipe channel and the next recipe to go up there, well, actually it's black eyed peas and greens, but the ones I was editing today was chicken and dumplings, better than Cracker Barrel. Better than Cracker Barrel, really? Yeah, better than Cracker Barrel. You'll see, you check out that. That's restaurant quality recipes, if you wanna check that out. So today we wanna talk about keywords, okay? Now that sounds boring, but man, it's exciting because it can get you traffic, okay? It's everything you need to get more traffic and amp up your conversion rates, okay? And that's what we're gonna do today. The first thing I'm gonna tell you is keep the title short, okay? Guys, don't have these right on titles, okay? What you wanna do is have one keyword phrase to a page and just do that phrase throughout the page. It's almost impossible to rank for a whole bunch of phrases on a single page. Do that on another page, okay? Start targeting individual keywords on separate pages and use multiple pages for related keywords. General landing pages for mixed or general topics won't work because you won't be able to compete for the popular single keywords without adding phrases for long-tailed titles. The general advice really to this is that you should keep the title short, less than 70 characters because it's gonna get truncated anyhow, okay? So you don't want a title that's too long and only target perhaps two or three primary keywords that are highly relevant to the content of the page and it's objective. You can, of course, develop long-tailed keywords that include your primary keywords plus a series of modifiers to make it sensible title, that type of thing. You gotta make sense because if you don't also, Google will smack you, man. If you have a title that doesn't make sense and you're just trying to put a bunch of keywords in it, you're not gonna do well. You're gonna find that you're gonna have problems. Let me get a sip here. This is tea that I drink in the morning, guys. I usually don't drink coffee. Tears up my stomach now. Do you guys ever experience that when you're drinking certain drinks? Like you drank them your whole life and also you can't drink them? I mean, right around the age of, I would say 50, I had to quit drinking coffee. I like coffee. I can't drink it anymore, but the tea's fine. I can do that. Next thing I'm gonna tell you is don't try to cheat. Don't cheat. Don't do keyword stuffing. There's a lot of information of the dangers of keyword stuffing which means overuse of a keyword in a title. I know when SEO first came out, people would put like, let's say it was survival food. They would put survival food 1,000 times on one page.  So you don't wanna do that. That's called keyword stuffing and that is a violation of Google. So they're gonna say, hey, we're not gonna show your page if you do that. You don't wanna do it. There's various tools for counting keyword use frequencies. Keyword density is simply a measure as the relative number of times your keyword search term pops up, okay? It occurs as a percentage of the total keywords on the page. So if you had 1,000 words on your page, you can put your keyword in there a lot more times than if you only had 100 words on your page. The ideal keyword density must not be greater than 5.5%. case you're wondering, 5.5% is all you can do. But various search engines have different thresholds. This is just an average, okay? So nothing is cut in stone and we don't really know exactly what Google does but based on the research, that's it. Now, if you wanna increase your keyword density, you can boost it by using your keywords repeatedly in title tags, but also in header tags. Your comment tag, your body tag, what about your anchor tag, your image tag, your alt tag, domain name, and your paragraph tag. So you can put it in all those different places and get more results out of it. So you do wanna do that. Other general piece of advice for titles is not to exceed using the identical keyword in the title more than twice, okay? So don't put your keywords in a title more than twice. It overdoes it, okay? And you'll get smacked down. You're not gonna get more traffic by doing that. You will get less traffic because they will lackluster page. Now, Google and other search engines actually crawl your site to look at the keywords, okay? Now, it's not totally understood, but Google and other search engines register and rank every single keyword in your title and every combination, including various orders and positions for the keywords. Although there is a priority for phrases with the keywords in the order they are in the title and for the words that appear first, Google will register all of the keywords and phrases and derive a ranking for them, okay? So you wanna be aware of this.  I mean, people try to cheat these algorithms all the time. I'm like, come on, you're not smarter than thousands of people who work with us every single day. You're not gonna be able to get over on another sip here. Hey, you guys are unactored. As far as talking today, put some comments in there. If nothing else, say hello to me, okay? You can ask a question if you want. Google appears to regard long titles is more likely to be spammy, okay? Especially very long titles. Longer titles may also appear keyword stuffed. So it's impossible keyword stuff of title if it's shorter. Research has shown that the first keyword in the title has the highest weight. So think about what that first keyword is, okay? Think about what it's doing. The second keyword has somewhat less weight and so on and so on and so on as it goes down the title. By adding more words, you may dilute the weight applied to each of them. So if you have 50 words in there versus having 10 words in there, you're gonna dilute that first word a whole lot because it has to rank all of those words in there. For targeting two word, excuse me, for targeting two word searches and phrases, it's important to keep keywords close to each other and in their natural order, okay? So if I was trying to rank survival food, which I own a survival food company, if you don't know that, it's survival cave food. You're welcome to check that out. I gotta put that in the comments here. If you need survival food, search survival cave food and then add a dot com to it. That's what we wanna do. That's what we wanna do. Anyhow, so I have that company. And if I was trying to rank for survival food, I wouldn't wanna put survival in the woods and you'll need food because there's too many words in between there. You wanna keep them close together and that's what I mean by that. Use multiple keyword phrases, multiply your traffic, okay? If you do that, if Google derives a rank for all the keywords in your title, surely by including two or three keywords, rather than one, it would be more likely to get traffic. Now, the traffic for each keyword should add up and multiply. Understanding when this is appropriate and when it is not is the crux of optimizing titles. As explained in the beginning of this, right? The weight or value of the keyword appears to fall rapidly as you move from the first word to the last. More keywords appear to dilute the weight given for each word. Also, there is the important issue of relevance. Your page may be penalized if the words you use are not highly relevant to the content on the page. So why would you wanna do it any other way? I mean, if you put the wrong keywords in a title to get people to click and go to your page and then the information's not there, you're gonna have a high rate of people leaving the page which Google also looks at and says, this is a bad page. There's no way to cheat the system. Am I? There's just no way to cheat this thing, you can't do it. Now, the key aspect is competition. Only use a single phrase if the competition is high. If there's a lot of competition for a keyword, then it's best to use a single keyword or phrase. Stick to keyword phrases you have found using Google Keyword Planner. That's a free tool, you just search at Google Keyword Planner for the use of the title. And there's a lot of other softwares out there you can use too. You know the statistic in competition for that exact phrase and it is unwise to fiddle with it. Okay, you don't wanna mess around. Various tools can be used, like I said, there's different softwares to estimate the competition for the phrase and the likely traffic. The keyword, I don't know, I'll talk, I'll talk right. The keyword research tool shows how even minor changes in the phrase can dramatically affect the traffic in competition. If the competition is high, you have to maintain the strength of your page and title to compete. Adding extra phrases will dilute the weight applied to the keyword. You will be competing against pages that are likely to be strongly targeted on that keyword phrase as well. You could lose the battle if you don't have that singular, high-focused title for the keyword. So, researches, market research, data-driven research, analytics, SEM Rush is a really good place to start. Analytics, search metrics, core web, vital studies is good. Analytics, the ultimate guide to forum building in 2020 is good. Check out some of that stuff. If there is moderate competition, enrich your title with more keywords, okay? So, for moderate competition, there's several ways you can go to use multiple keywords in the title. Number one, you can use two or more modifiers. So, what's a modifier? Think about this. The solution is not duplicating the keyword. It's to add one or two extra modifiers or action words. If you look at the competitive keyword phrases shown by Google Keyword Tool, you will often find that two phrases look promising that both contain the primary keyword or phrase. So, it may be like action word one keyword plus keyword action word two equals action word one keyword action word two. Does that make sense? I think it does. I don't know. That's my math coming out at me. We'll look at some examples here. So, you may put like, let's say you're selling green tea extracts. So, you may wanna put health benefits of green tea extracts, okay? This provides a title for four different phrases, okay? Think about this. Benefits of green, health benefits of green tea, green tea extracts or health benefits of green tea extracts. Another example may be about, let's say professional makeup artists, okay? So, think about this one. You could put, if you're doing, let's say, reviews of professional makeup artists plus makeup artists portfolios equals reviews of professional makeup artists portfolios. This makes the target title four phrases in one. Think about these. Reviews of professional makeup artists, makeup artists portfolios, professional makeup artists portfolios and reviews of professional makeup artists portfolios. So, it makes up all these different searches and it's gonna get you a whole lot more ranking. And if you have any questions on this guys, put it in the chat box. I'm not seeing a use. I wanna see a use. And guys, if you're watching this and it's not live to you and today is what, Friday the 7th, 2020. And I've got 10, 13 central standard time. But if it's not live to you, you can put it in the comment section. I'll come back through and I'll see what you got. The next thing you could do is long tail action-based choices. So, long tail titles using action words are generally more effective as action-based queries usually attract users that have already got their credit card out and are hungry to find what they wanna do and buy. Targeting your audience will lose part of the potential audience but the ones you have filtered for will be more likely to buy. So, if you're selling online, which I do, you'll wanna do this. The role of the SEO title optimization is to enrich the keywords in the title that the potential buyers might use when conducting a search to target the group that is interested in your product or services. The best strategy is to build the long tail keyword title not by using poorly selected action words as modifiers but by researching the action words and phrases as well as the maximum benefit, okay? So, think about this. If you combine competitive keywords and phrases to enrich your title, Google Keyword Planner Tool may show you promising keyword phrases essentially related to the same topic. So, let's say for instance that you're trying to market green tea extracts using their health benefits, particularly to help people who have issues. I don't know, let me pick a big one in America, losing weight. The Google Keyword Planner Tool shows three competitive phrases when I looked it up. It said green tea health benefits, green tea extract, green tea health benefits for weight loss. These phrases can be combined in ways that retain the order of the keywords with green tea as the first phrase but allow three phrases to work in your title. So, for example, you could put green tea extract, colon health benefits for weight loss. The long tail keyword is optimized for three competitive phrases. The ideal separator for two phrases could be a colon, it could be a use of a pipe, that straight up and down thing, could be a dash, could be a comma. Don't use an underscore as search engines don't recognize it as a separator. Keep that in mind. These characters have no ranking benefit but they help make your title readable, okay? So, I want you to also think before we end here today I got a couple of other things I wanna cover and I think I'm doing okay on time. Yeah, 10, 16, we're doing great. Dealing with plurals and synonyms, okay? In some cases, you may want to expand the keywords in the title to include plurals, synonyms and other expressions for your topic. For example, architect supply, okay? You could change that to architectural supplies and technical drawing equipment. Essentially, they deal with the same subject, the topic is the same. You'll need to draft the title to include these variants if you can. So, for example, you could put architectural supplies, colon, technical drawing equipment for architects. See how I've grabbed all those keywords and they're kind of together and this is one title. One of the potential dangers with targeting a single term in your title is that it creates a tendency for over-optimization, even when it's not intended. You may use that single keyword everywhere on your page if you include variants, this is less likely to happen. So, use the variants. Don't overdo it, okay, that's what I'm gonna tell you. Because everybody goes, oh, I figured out the keywords, I'm just gonna put them in there constantly. I told you in the beginning, that's keyword stuffing, you can't do it. You need to be careful because adding more keywords can mean that each of them will have less and less impact. So, don't try to target a whole bunch of keywords. The more you try to stuff extra keywords into the less natural it is going to sound, okay? For example, if you use the following title, it will appear in the search results as, okay? If I put cheap coffee, pipe space, gourmet coffee, pipe space, ground gourmet coffee, Google won't like it as it will be interpreted as keyword stuffing. Your potential customers won't like it because they will see it as unnatural and likely to provide less promotional material. Much better way of doing this instead of doing the cheap coffee, you know, pipe space, gourmet coffee, coffee pipe space, gourmet or ground gourmet coffee, a better way to do that would be low price, ground gourmet coffee and fresh roasted beans suppliers. That sounds a lot more natural. It sounds more inviting, right? Which version looks better in the search results? Which one is less likely? Excuse me to be overseen or excuse me to be seen as keyword stuffing and deception. If you have a keyword recycling information, how and where to recycle, okay? If you want to optimize an article for the keyword recycling tips as well, here's what you could do. You could do recycling information dash, recycling tips dash, how and why recycling is better. But this is clearly keyword stuffing and Google will probably penalize it. A better option is recycling information, tips, tricks and how to recycle, okay? So you gotta really think this stuff out. What sounds natural? What sounds natural? So to sum all this up, I guess, you know, building traffic is important, but it is conversion rates that really matter. The keyword tail should not wag the dog, right? It's a marketing strategy. Keep the focus on the major keywords and keep it in front of your title. Get them as close to the beginning of that title as possible, dry today. I can't imagine why. It's only a no humidity today and 29 degrees. So yeah, maybe that's got something to do with it. The keyword tail is important, but you don't want it to be the main focus. You want the keywords to be the focus. Use association and keyword matching to group keywords. Rank your potential phrases for search popularity, but make sure you can compete for them and cascade down by adding modifiers, the modifiers to build a long tail title that will work. Never forget that a human is reading this and they're gonna determine, you know, what your conversion rates are gonna be, not the search engines. So don't always play to the search engines. Would somebody click on your title when they read it? Think about that. Your titles must be readable and appearing. Appealing, I get it right. If you do all this along with writing quality content intended for people and optimized for Google, your articles, blogs, or web pages will suddenly be ranking for multiple keywords with high conversion rates. You may even end up being in the first spot for a keyword that you've never been in before if you do these things. And I hope that makes sense to you guys. I mean, these title things, and we're working on one of our web pages now, and they're so, so important guys. I can't tell you how important they are to making an income, getting traffic, building the ranking of your entire site. Okay, it's not just this one page we're thinking about. Paul has popped in. I've heard it's best to keep title at five words max. Of course, this seems to change year to year. Yeah, it's more of a character thing because how long are your words? So below 70 characters is really the best thing to do. And it will become, let's say, if you're using this for a meta title, it will become truncated.  So the other obvious point is, if you do it longer than 70 characters and it gets truncated, why did you do it? Nobody's ever gonna see it, okay? So there's no point in having a title that is longer than 70 characters. Like I said at the beginning of this, it's just too much, okay? And as of right now, according to Google, 69 characters is it. That's why I say don't go over 70. 69 characters is how many are you gonna get? And I say 70 because if there's one character that gets truncated, that's okay because the word's probably still gonna make sense, right? We can let one character get truncated, but we don't want any more than one character because then that word may not make sense and people wouldn't see it. So that's all at all. All you gotta do in these times is gonna take some work. It's like the research for your title is so important.  What isn't that people are searching for? What do they want? Same thing with my recipe channel. And Paul, if you like chicken and dumplings, you're gonna like one of the new ones that got coming up. But if you've ever been to Cracker Barrel, this blows away Cracker Barrel guys. Look up restaurant quality recipes on YouTube. It's a brand new channel. I've got a few videos over there right now but I'm gonna have hundreds, I promise you. I've got four in the wings right now. I've got a Alfredo sauce, I've got a Pesto sauce, I've got a fried chicken one and I've got a chicken and dumpling one.  So if you like recipes and you like eating good and you wanna eat at home and have recipes that are better than restaurants, you wanna check out that channel to restaurant quality recipes, JR Fisher, so you can find that. So that's what I got for you today guys. This is Friday.  We have a choice of three different restaurants. One of them is a seafood grill that has steaks and seafood and all that. The other one is a Chinese restaurant that looks really, really good. A very high rankings here and I won't say the name of any of these things because I don't do that. And then the other one is a Vietnamese cafe that has pho which today I could be leaning towards that. It's cold outside today, man. That warm broth could be really good. But if you've had an idea of which one of those would be better for me, put it in the comments section. And you know what's really funny is you could put it in the comments section after I've gone to see which one I actually hit on. Now, if you wanna see pictures of these restaurants, if you wanna follow me, just join me on Facebook. I am on Facebook. It's JR Fisher, you'll find me there. There's a picture of me and my wife and my dog, and that's gonna change soon. We're gonna change that picture. You can friend me and I post pictures up there. I'll let you know where the restaurants are. I may even start doing some restaurant reviews. I don't know. I got so many things going on. I've got my courses on how to make money online. I've got this YouTube channel. I've got the other YouTube channel. I got my survival food company. So I don't know if I should add anything else, but maybe I will. I don't know, it's just too much fun. So guys, I really appreciate you being here. I really appreciate you listening, commenting, being part of this. Being part of this thing we're building here on this channel. We went from zero, okay, that was in 2015, to almost, I think we're close to 6,000 subscribers as of this morning. I think it was like 59, 80 something. So we're very close to 6,000 subscribers. I wanna get to 10,000 and see what we can do with it. See how many people we can help. The more subscribers we have on this channel, the more people I can help. The more people I can get this information to. So make sure you give me a thumbs up. Share this with your friends if you think that they can get some use out of this. Share it with them. Let them in on it. This is free stuff. I don't charge for this. And I actually have a course below too. It's a $97 course. You can get it absolutely free. All you gotta do is click the link and learn no credit card required. Guys, thank you for being here. Don't forget to subscribe. My mouth is dry today. Don't forget to subscribe. Hit that red button down there that says subscribe. It's trying to tell you subscribe. Once you hit it, it'll go gray and a bell will pop up next to it. You wanna bring the bell, turn on all bell notifications so you're notified each and every time I go live or when I upload a video. Right now, right now I'm shaking the desk is what I'm doing. I gotta get a different stand from my computer because it just kind of shakes it. You see that? You see that? That's not making you sick, is it? No? Okay. Anyhow, I've gotta realize not to put my arms on the desk. That's what it is. And then it will stay the way it should be. Okay guys, I really appreciate it. You guys have a great day and I will be live again tomorrow, Saturday which is the 8th at 10 a.m. And I'll probably be live again Monday. I'm doing this Monday, Wednesday and Friday right now plus I'm uploading Monday, Wednesday and Friday too. So you get six to seven videos a week on this channel. Thanks so much for listening guys. Thanks so much for being here. Pass it on. Be kind to each other.  Talk to you later.


You're watching The Daily Decrypt, where currency competition is always the soup de jour. I am your host Amanda B. Johnson, and today's episode is brought to you by Bit Halo Black Halo. You may have heard the term prediction market, which is just a fancy way of saying people betting on the future outcome of a given event. And even fancier are prediction markets which live on blockchains. To find out how such a thing works, and to dapple in it myself, I gave a call to Nathan Hort, developer at BitShares. Here is a tutorial on how real prediction markets really work in BitShares right now. The reason I know about BitShares is because I was, um, Dan Larimer and I were the two architects of the graphene blockchain framework, which is what BitShares 2 is based on. So basically, I joined the core development team back when I joined just shortly before BitShares 1 launched. And we launched BitShares 1 and shortly thereafter decided we've learned a lot of really good stuff from this and we really can't maintain this code base for a whole lot longer. It had already drifted substantially from the original designs. And so we realized that it was necessary to start from scratch. So Dan Larimer and I set aside BitShares 1 and began developing the second iteration, which became the graphene blockchain framework. And that's open source on GitHub, and you can use it to launch a delegated proof of stake blockchain, basically, that it's very similar to BitShares, but you can just use that to launch a brand new blockchain. And so that's why I know about BitShares is because, well, I helped design it, so. Righteous. Right on. Well, if I get my light client open here, would you mind navigating me through the process of this prediction market thing? I see that there are already some markets open here in the wallet. Let me just get that going. Looks like some of them are betting on sports outcomes. Some of them are betting on political election outcomes. And so, yes, I mean, I would be interested to know basically how do I launch my own prediction market within BitShares? All right. So if you want to launch your own, then you're going to go to your profile, basically, your account page. Okay. And in the left side bar is going to be an assets item. Yep. I'm pulling that up. I do have a light client, but even then, I don't have the fanciest of computers or the strongest of bandwidth, so sometimes it takes a moment. I know the feeling I've been there. Yeah. Yeah. All right. So I have clicked on the assets tab as you instruct, and okay, here I am. All right. So somewhere in there should be a create asset option. Yeah. Yeah. Yeah, there it is. So if you want to make a prediction market specifically, there's going to be a little switch that says smart points. When you enable that, you get another switch that says prediction market. Okay. And so with those two switched on, you're just going to go through and set all of the other settings for your asset. None of those are prediction market specific. They're just general settings for assets. I can answer any questions you may have about any of those. Okay. Basically, once you create that asset, you've created a prediction market. Okay. And so let's use an example here. Let's say I want to make a bet that $1 will be enough to buy a car in one year. So what would I do to say, okay, if in one year a dollar buys a car, this is what happens. And if one year a dollar does not buy a car, this is what happens. Like how would I execute this here? All right. So the first thing you would do is you'd go to your description tab and you'd just fill in your, all of these names and descriptions and stuff like that. Got it. Exactly what this asset will do under what conditions. Okay. So, you know, you give it a short name that just is a quick and easy way for people to recognize that asset. And then the description you're going to detail out, okay, so if $1 is sufficient to buy this kind of car in this location, you know, as specific as it needs to be to make the answer unambiguous at the end. Then you'll fill all of that out in the description field. And that's just you basically covering your own rear because as the decider of the prediction market, you want to be able to do that as objectively as possible. Okay. So I will be the decider. I will be the feed that provides the results for this. Right. As the creator, if you are the decider, you might be able to delegate that. To someone else, I don't remember offhand. Okay. But I could find out for sure and let you know later. Yeah, actually, yeah, because, yeah, then there could be a sort of like, like we could pick someone who just has a great reputation for being like an honest person. Yeah. Okay. Sure. Okay. Just let it to a multi-sig, right? So, a multi-sig. Yes. So multiple parties could. Right. So I require three of these five accounts to agree or something like that. A multi-sig decider, delegated, got it. Okay. All right. So, yeah, you fill out all of that information, you hit create asset and boom, you've got an asset. It's listed in the markets and people can go and short sell it and they can buy it. So, do you know what those terms mean? Sort of not really. Like I see in these other prediction market assets that exist currently, they see something like, you know, if A happens, this token will be worth one bit share. But if B happens, it will be worth zero bit shares. Like, I don't understand how that value can be assigned. Okay. So, what you would do is you would say, you're going to make this asset and you're going to say in the description the same as they did. If a car becomes purchasable for $1, then this token, your prediction market token will be worth one bit share. Am I like going to collateralize all of these? Is that where the bit share comes from? You are not, but the people engaging in the prediction market will. Will. Got it. Okay. Okay. Okay. Okay. All right. So, basically, in order for the prediction market to work, there have to be people on both sides of the decision, right? Somebody has to say, yes, I think the car will be sold. There will be a car sold for $1 and somebody else has to say, no way, that's not going to happen. Got it. And so, the person, depending on which way you create the asset, right, so you say this asset will be worth one bit share if you can buy a car for $1, then the people who think that they're going to be able to buy the car for $1, they want to buy your asset. The people who think that it won't be, that you won't be able to buy a car for $1, they're going to want to sell your asset. Now, of course, initially, there's no asset, right, none exists. And so, the people who want to sell it, they have to short sell it into existence. And what does short selling mean? I am not kidding that I don't actually know what that means. That's fine. Before I touched bit shares, I had no idea any of this stuff, so yeah, that's perfectly normal. So a short sell refers to, in bit shares specifically, it's a sell where you don't have the asset you want to sell, but you do have something to collateralize it. So in this case, it would be bit shares, right? So your prediction market is based on bit shares. It either resolves to one bit share or zero bit shares. And so the sellers will say, okay, I will put up the bit share that it might resolve to now in escrow, which is held by the blockchain, trustlessly. And in return for that, the blockchain gives me the asset. So let's just call this car coin for the sake of simply referring to it. So you create car coin, the asset, and somebody says, okay, there's no way a car is going to sell for a dollar. That's just crazy talk. So I'm going to put up a bit share into collateral, and the blockchain gives them back one car coin. So now they take that car coin to the market and sell it. And maybe they sell it for half a bit. So when they sell that car coin for half a bit share and somebody else says, no, I think a car is going to sell for a dollar, I'm going to buy that for half a bit share. So they pay half a bit share. The seller gets that half a bit share today, as soon as that trade executes, they get that half a bit share and they're good. They've got their half a bit share. The buyer now has a car coin. And it's still undecided whether a car coin is worth one bit share or zero bit shares. Let me think. I might have gotten the sides of the bet backwards. But anyway, somebody is happy when it goes to one bit share, and somebody is sad when it goes to one bit share. So coming back to what is the short sell, basically, you put up the collateral and the bit shares, the blockchain creates and gives you car coin that's collateralized by those bit shares. And the blockchain remembers that you've got that collateral and that collateral is backing the car coin. Okay. So to short sell is to put up the value, to put up some collateral and then to sell a form of that value. So if I want to take people's money because I'm like, yeah, a car is going to sell for a dollar. I really want them to bet against me so that I can take their money. I first have to put up my own money to even give these tokens value and then people can bet accordingly. Now the thing with the prediction market assets that's different from a standard smart coin is that with a prediction market asset, you know beforehand the maximum amount that the prediction market asset could be worth in collateral. So the most one car coin can be worth is one bit share. It cannot be possibly more than that. So because of that, you as the collateralizing party, the person who's making the short, you know that if I put up one bit share, then I've supplied the absolute maximum amount of collateral that could be required. So in that case, now the blockchain has enough collateral to resolve that car coin to bit shares at the end when the decision is made. It has enough information to do that or it has enough money to do that, sorry, regardless of what the value comes out to be. I feel like I really want to just like create like a, hey, this is the prediction market I created for anybody who wants to come try this out because I'm not sure I'm going to be able to make the neuron pathways in my brain required to fully understand this unless I just like issue one. Yeah, absolutely makes total sense. So, yeah, if you go through and create all of that asset, then it'll be listed in the market and you'll be able to buy it. If you don't want to do that right now, you could take one of the existing ones in the market and just play around with it. And play around with it. Right. Okay. This is money that's being dealt with, right? We're dealing with real bit shares here. So you will probably lose some money just playing. You underestimate me from the beginning.  Because I have what? Because you have to pay fees. Oh, there are fees. Okay. All right. Okay. Naturally, be aware of that. Like, yeah, especially if you're going to create an asset, make sure that you're, you know, aware of the fee you're going to pay. Okay. When you're filling out the asset settings before you hit create asset, it does tell you the fee at the bottom there, but you below the create asset button. Okay.  Um, short symbols are super expensive. Like a three character symbol is over a million bit shares right now. I think. And what? Okay. Yeah. Yeah. Um, and longer symbols are less. So I think if you max it out, um, you'll get your fee down to somewhere in the neighborhood of 7,000 bit shares. 7,000. Yeah. I must really want to do this. I must really want to, I must really have a confident prediction that I think a lot of people would not agree with. So it's not so much, um, as the, as the creator of the prediction market, it's not intended that you are a speculator. Ideally, you, like, if people use your asset, you're going to make money either way. Oh, and how is that? Do I get, do I get a portion of like trading fees or something? Right. Oh. So as people are using your asset and buying and selling your asset in the markets, um, you end up collecting some fees off of that. And the goal there is then to make it so that the creator and the decider of the prediction market has no skin in the game. Um, if the decider has a financial motive, right, to say, well, I know technically like cars did sell for a dollar, but I took the side that says they won't. Yeah. We don't want to have that situation. Um, and of course, you know, you can do everything you want to mitigate that such as, um, using a multi-sig and stuff like that. But ultimately the asset is designed to avoid a incentive to cheat for the decider. Now, of course, the decider could always go into the markets and speculate anyways, and nobody can really know that he did it because he could just use some other account, but it's designed so that that's not necessary. So as the creator of the prediction market, you should be able to make a profit, um, if your prediction market is popular, regardless of what anyone else does shoot. Okay. And do I set those fees ahead of time? Like the trading fees or are those default in the system? Um, you will set those ahead of time. Those should be in the smart coin options tab, I think. Okay. I see here, uh, a feed lifetime in minutes and the minimum number of feeds. What's, what's the feed bit? Okay. So feeds are for normal smart coins. Um, you don't need feeds for a prediction market. Hmm. Okay. Um, so if you go to the flags tab, you can set the market fee and, uh, you're going to want to switch on the enable market fee and then you can set the percent that you want to charge on each trade in the market with your asset. Okay. How much you get. Um, and is there like a standard because it's asking me like the percentage that I want to put in, um, what do I want to consider in choosing this percentage? So, um, probably about the, I mean, you can charge whatever you want, and basically it's just a question you're saying, like, I think people are going to find my asset or my prediction market, um, engaging enough that they're going to pay this fee, um, because they want to use the prediction market. Um, but, uh, the other thing you could do is you could go to the, uh, prediction markets list and just look at what some of the other fees are that people are charging and just kind of get an idea for, um, what are successful prediction markets charging right now. Now, one thing you do have to be aware of here is that the fees that you're collecting are in your asset, they are not in collateral. Okay. Um, which actually does sort of make you a speculator. So as the issuer, what you're going to want to do is sell that, um, asset as you accrue it in fees, you're going to want to sell it back into the market to whoever is buying for whatever price and get the collateral out. And you probably want to do that before you, um, decide it because otherwise you have exposure to the decision. Hmm. So the fees are paid in car coins. Right. Hmm. Okay. All right. Well, I mean, I think, I think that, uh, tells me what I need to know, so I guess I'll just do some more dappling here. Well, thank you for your time, Nathan. And, uh, yeah, that's it. Thank you. All right. All right. Bye-bye. Bye. Today's episode is brought to you by BitHalo BlackHalo, a double deposit escrow client that is compatible with Bitcoin and Blackcoin. In addition to double deposit escrow functionality, you'll also find that BitHalo BlackHalo contains a built-in marketplace. You can download the client for yourself at blackhalo.info or bithalo.org. And now friends, I'll tell you, I did not create the car coin prediction market asset token today. That didn't seem like a wise way to spend BitShares, but there undoubtedly are wise ways to spend BitShares. So give, I would be interested to hear your ideas for a prediction market that could be created using this software that, hey, maybe some of us would want to come and join and pay you some trading fees or something. Leave your ideas in the description, comment section below. Have a good day. Today I've spoken with Roger Vier, the one and only Bitcoin Jesus. It's a decentralized prediction market, which is really exciting. And basically what it has the net effect of doing is we can, with this tool, we'll be able to harness the wisdom of crowds. And it basically gives us, it's almost like a window into the future.


When Courtney called me, she asked me what color I wanted, I said, first I want a stick ship. Did they order that for you? No, they wouldn't do it. It's time to quit. At least I got the pink right. I asked her for bright purple, and I said, I saw a purple truck, I wanted a purple truck and I said, she starts stuttering, she goes, how about a dark purple, I go, no, no, I want a bright purple, purple, that's the color I want, and I strung her along for about a minute and a half, and then finally I said, look, if you know anything about me, I'm a company man, give me a red, because it's going to go back into the fleet in 24 months anyway. So what do you think about it, sir? I'm impressed. Well when they said that we were going to be able to get these, they wouldn't give me a stick ship. I know. I'm sorry. No, I won't. I'll try to keep that on the downwind, but I didn't get a stick ship. You're not upset about that at all. No, right. Okay, without a stick ship. Right. But they had one. Yeah. No, I went out to the shop, and I asked the guys, because I've had international, the Volvo, and I started with Freightliner, and I asked the mechanics. I asked Joe Marshall, I go, what is our best truck for maintenance and everything, and they're staying in Detroit with Freightliner.  We can always use that. Exactly. So it's on the front as well. Sweet, man. Yeah, that was pretty nice of Freightliner, huh? Yeah, absolutely. One of those won't stay that color right now. So do we get somebody to detail it for us every week? Just bring it in, drop it on you. Well, that's that way. So I guess the answer is yes. Yeah, that's right. She's going to come in. That's right. Yeah, it's not happening. It's not going to happen.