Hey, good afternoon everybody, Tom Stewart here. I'm with Liz Trotter. We've got a couple of awesome guests today, Dan Smith is back and he's going to be helping us with more technology hacks and Matt Ricketts and Griffiths as well. Hello folks. Hey guys. Hello. Good afternoon. Yeah, fine. It is Wednesday the 12th of May. Can you believe May is almost halfway over? Okay. Have you all noticed that for every date, Tom has something to say that like illustrates the date in a new way that makes you go, dang it. Every, every day. On the 7th, wow, we're already a weekend. Are we a weekend on the 8th? Wow, we're working on halfway through the month already. How's he doing that?  I've got to scrounge through there to see if I can find the one for Memorial Day because that's going to be here in a couple of weeks, isn't it? It's coming up. Yeah, I have a good one for Memorial Day that she sent me. Thank you for that, Denet. Yeah. It's funny. I don't know if she's on yet. I don't see her yet. I don't think she's here. It's okay. When you go back and watch this later, Deni, you'll see about it. You know, stop market today, you know, to you as depends on which market you're looking at, dropping a couple of points, two or three research points, which is a whole lot of money. And everybody's concerned about inflation. At least investors are the government's kind of denying it's happening, but I'm not sure if they're going to be able to shift the consensus or not.  It was like $3 a bushel. Now it's over $7 a bushel. And any type of meat typically is fed corn and, you know, a piece of plywood costs $100 now. But it's not really slowing down consumption. People are, they're opening homes like crazy. Yeah, it's crazy. From a smart business move, Sam Poy, what does that mean to us as house cleaning business? It means that we're going to be paying more for everything too, including our labor, right? We've talked about this before, but just a reminder, if you haven't been raising your rates, now's a good time to think about it. And if you are bemoaning that everybody is, that the government is paying them too much and unemployment is causing this problem, stop. Just stop complaining about that, because not getting you anywhere, you're not, it's not making you feel better and it's not helping you to take action. So it doesn't matter why. Solid. Yes. We just got to, we got to jump on this bandwagon. Actually, we want to jump in front of the bandwagon, right, Tom? Yeah, you don't want me chasing it. I've chased it and I've gotten in front of it.   And I think that we're right on this. I think we're on our way to higher wages. And you can wait a couple of months and find out that your last company on the block that said I'm raising the wages and that point everybody's already got a job. Or, you know, now's a really good time to get in front of it, I think. I agree. I agree, I agree. Now, for those that were not on the call on Monday, Tom, you made a comment that you've kind of jumped in already. Is that right? You've taken some steps in that direction. Yeah, that's right. We announced Monday that our new minimum wage across our branches, Georgia and South Carolina and the official minimum wage in those states is still the federal minimum wage at 725. But ours is 15. So that means anybody that we hire from this point forward is going to be started at 15. And it means all of our incumbents got a decent increase, you know, making sure that everybody's above 15. And if they were already, you know, a few months higher than what our previous minimum wage was then they got, you know, a pretty decent increase above them. Keith, I'm a decent above 15. So I'll keep you posted on that, guys. Yeah, jumping ahead of it as you said. It's good. We did this a while back and I did a presentation today and I was looking at my turnover for, you know, week by week for the year. You could kind of watch the trends of like, our turnover was pretty good, pretty good. Then there's that stimulus at around like the 10th or 12th week of the year, all the way to the 14th of the week. My turnover annually went, my annualized turnover went up to about 350%. And then it's been declining since then a back down to about 170%. You know, just looking at the data, but the interesting thing is I've gone four weeks in a row without losing anyone. We've gained five employees. So I think that the trend is going right. Although I think we have another two that started this week on top of those five. But maybe, you know, maybe aren't, we'll see, you know, maybe they're watching, but I don't think so. I don't think so, but I think it might not make it. But we've overall done really good with the hiring over the last couple of months. And I'm hopeful that everyone makes it when they start because it's such an investment to bring them on. So we're seeing positive trends. I do want to caution everyone too that the new minimum wage, the higher wage that people are expecting from us. That is now becoming a barrier of entry, y'all, to be able to get people in. This is not going to be the thing that is going to make people stay at your company. If you get it in your head while I'm paying them so much money, they better be happy. That's not what this is. That's not going to happen. And you need to never think that thought if it entered into your mind at all ever. Hash it out now. It's not happening. As they say, it's necessary, but that's sufficient. Absolutely. One other thing I want to throw out there, then we can hop back up on this train of thought. But is anybody running into situations where they're running out of gasoline? Like if you're in the southeast coast because it's becoming a real thing here in South Carolina. They got hacked and I guess there was a ransomware attack. And I guess that happened Saturday. And I drove, I spent the day in mortal beach today, which is about two hours north of here.  Half of them had the little yellow bags of the gas pump handles indicating that they were out of gas. And the other had like serious gas lines. And you know, I was, you know, I remember the kids saying what was happening in the early 70s where you had to have an even and an odd license plate. I determined what days you could get a pass and people that lined up forever. That was happening here. I saw that today at South Carolina.  Oh, all right. Good to know. Good to know. Wow. I haven't heard anything like that. We had some people in Georgia that in Atlanta that couldn't go to work today because they couldn't get gas. So this is one of the times when I think my husband is so amazing. We have two of those really big drums full of gas that he treats and he uses them every so often and then gets more and treats it. So we always know now y'all know where to come. There's all the apocalypse kind of a little bit of a proper. We definitely have like the five gallon buckets of food and we definitely have like the big water tablets. And I don't know what all we have. We have a whole big thing. So a little bit like CNN's on top of a shortage. And for what I understand, there really isn't a shortage but people are hoarding it. It's kind of like the whole toilet paper thing, you know. But people are hoarding it. But we're hoarding no differently than we have always hoarded. So we're not impacting anything. Name horde ratio, huh? Yeah. That's right. There's one more thing I want to share, which is kind of important. I shared I went to Myrtle Beach today. Oh, Raymond. Yeah. A number of us know Christine and Raymond. Raymond passed away a couple of weeks ago. I guess he took ill a little over a year ago, which is just kind of an interesting story. They, Christine and Raymond travel a lot. They were in England and they're originally from England, but they were visiting. He fell ill, had a health problem, a heart problem. And he was in the hospital and he wanted to be treated in the U.S. And they really didn't want to discharge him. So basically escaping the hospital.  And he goes, yeah, I know that. I'm going back to the space to get my surgery and they letting go. And that was a little over a year ago, but his health declined. And I don't know what to say about Raymond. Before you guys who know him, he was a very charismatic, very friendly boy and always dressed sharp as anything could. Lit up a room. When Raymond was around, everybody knew it. He grew up in an orphanage, joined the Royal Navy at the age of 16. He rose to the ranks of a significant company within England that did vending machines. Spent a lot of time in the States working in various parts of the country in that industry. And just really happy to die and he's going to be missed. Yeah, absolutely he will. Their company is Royal Mades and Immortal Beach. And if you're ever around, if you're like Christina Yell, they've got a really cool business. The whole thing's built around their English background. You know, Christine kind of kind of tags yourself as Lady Christine. And she does some radio ads and TV stuff. She's quite a personality as well. Yeah, he will be missed by a lot of people. Did you go to the service today Tom? I did. I went up there. They had a service today at 11 Eastern. It was really good. They've got some kind of off way, off Broadway type stuff that they do there, like live entertainment. You know, I guess really kind of like some stuff that you might see in an Asheville or Branson type thing. They had some talent that does not like professional talent like singing and play music and stuff. I've been to a few funerals in my life, but I've never been entertained like this. Quite a production. I would have been what Raymond would have wanted. Yeah, that's very cool. I've never been to anything like that either. That's awesome. I love that. Wow. You did it right. So we're going to talk about technology and picking up on the theme that we're on Monday for you guys that were here on Monday. Dan and Gosha were with us. They were talking about the technology, and I guess it's a workflow in the process that they're using to get reviews. And we can pick up on that for a minute, and then I guess we want to move into some other areas where technology is going to be important. Because getting reviews is good for getting customers out of a lean part of the whole marketing process. Did we talk about tools per se on getting reviews, did we? No, we really didn't dig into tools because there's a number of ways to do it. And I know with the different software pieces that business owners have in place today, some have automation tools built in, made Central being one of them and Service Autopilot being another. So there's the capacity for people to achieve such an automation with the tools they have. Or if they don't have that in place, they can homebrew, put together something with the tool front such as Zapier. It's an automation component that shakes hands, if you will, between different software pieces. That's a more manual way to get it done, but that's an example. So I didn't drill into the tools because there's really more than one way to skin a good genuine review, if you will. Do we want to maybe just take a high level view because if people saw that and want to know, hey, that's cool. I'd like to be able to do that with my tools. Matt, I know you've got some familiarity with some of the tools on the marketplace for review generation. Yeah, and one tool I'd like to just test real quick is if Liz or Tom, if you guys want to dial down your speaker a little bit because I'm getting so much feedback. I don't know if I'm the only one hearing it because I've tried it. Go now. Yeah, let me see. So what I was going to say, there's a few tools Dan was talking about, kind of homebrew or do it yourself.  And basically, you know, the problem I found with that was is we didn't have a good system to mark that we had already asked them within the last six months. And so that became cumbersome. So there's services like Birdseye. That's probably like the gold standard of review requesting and, you know, probably the most expensive, probably $300 a month would be a tool like Birdseye. So very granular data, like really, really robust tracking and, you know, compliant with, compliant with Google for things like the way that you ask, like, you're really not supposed to gate keep your reviews. Like if you're going to ask, you should really ask every customer that you serve. That's probably best practice. That's what I do is I just, even though our, you know, we kind of survey them first and then kind of gate keep them at that point and ask for review. I go ahead the next day just to avoid Google saying that we're gatekeeping. I send out a request to everyone that we serve the day before through Nice Job. I don't use Birdseye. I'm evaluating Birdseye. But, you know, Nice Job is what I'm currently using.  And I think it's $75 a month does a lot of the same things, not as granular, not as rich data, but probably for our purposes, more than enough for what we're doing. So those would be the two that I like best. It's like one is top of market. One is kind of what would be considered lower tier software, very simple. But, you know, for 75 bucks, I'm using Nice Job just to make sure that I'm Google compliant. I like that one. Dan, are you familiar with anything else? There's probably a half dozen, but... Yeah, I am. On Monday, I spoke to that specifically and wanted to make sure that in talking about the review automation that I was kind of sharing with the community, I wanted to make sure exactly what you just drove home on. There's pre-built solutions out there. So tell us, Nice Job, Birdseye are all probably the dominating three, if you will. And going back to Monday, for those of you that follow every day, one of the things that I touched on is there's no wrong answer, right? If Birdseye is working well for you and just cranking out those reviews, that's wonderful. But not everybody can afford a $200, $300 solution present day. Matt, one of the things that I touched on was the... And I know many business owners that use those services and they work exceedingly well. We have found success with the intimacy of the message coming from a person in our office. All through automations, but it coming from the entity in which they have the relationship with, as opposed to a third-party brand, label, machine, that albeit does 20 other things that are amazing and plug into social media and SEO and some really great things, no doubt. But at a core level, if you are wanting to make sure that you're getting reviews today, gosh, there's a way to make sure that you're staying on top of it, because what we all know is just asking once the return on that is so low and the act of following up to ensure a higher return is almost impossible, right? Because we've got the next call, the next client. So be it a pre-made solution, be it something you put together with automations, what's most important is that social proof, making sure that you're doing what you can to stand out in your local market with credible, genuine reviews that play on the right side of the Google ecosystem, for sure. I'm sure you probably hit on it when you guys were talking about it too. But most of the signals that Google is looking for as far as how they're going to deliver your Google guaranteed if you're going to do an ad or your Google local page to searchers is going to be on review velocity, how much frequency of reviews are you getting. Even if they're mediocre, it's better than getting none, right? So as far as Google is concerned as far as delivering you, then I think the third on the list after how close you are to where they're searching, so that's more of a relevance factor as far as distance from the search. The third factor is actually your review rating. The fourth one I think is activity on your page, but I can't remember. You have some control over that as far as making updates, making sure that you're posting things on your Google places, Google local page. Yeah, I think you can do a lot of that yourself and you can have a lot of great results because most people in our space might have 10 or 12 reviews. If you get 50, you get 100, my company is 250, you probably have more than I do then. I saw someone the other day had like 400, and they're not any bigger company than me, they're just better about asking. Yeah, that's the key, putting a tool in place, whatever it might look like to ask. The credibility factor, you hit the nail on the head, Matt. When someone is comparing you against other people, there is that business out there and some of the people watching today might fall into this category. They're happy that they have 40, they're excited that they have 60 reviews and that's good, keep charging, keep adding, but when your competitor has 200 or 300 for most people shopping, it's a no-brainer. Matt, to hear that you're at 250, I'm at 248, so I just sent a message to my office manager, we need three more before this call ends. I might actually get 245, I think you might actually get ahead of me already. I may have been rounding up, to be honest. It's interesting in terms of ranking in the map pack, sometimes companies with fewer reviews and maybe even a lower average score ranks higher than companies with more reviews and higher scores. Sure, more recent activity, more, you know, it's just maybe another third. It's half a dozen different things. I think Maz has an article, it's like eight different things and you're right, making sure your pictures are there, making sure you're updating it regularly, having, and they evolve that too. I guess the configuration on that, they keep adding more opportunities to put more stuff there, right? Yeah. They do and Matt touched on making sure that you're playing in all the different realms that are relevant and I do think that's the biggest takeaway.  It may not be overnight, but as things change, they release something new, just making sure you're playing in their world as they want to play. You will be rewarded over time. There's no doubt on the Google platform. Yeah, I think that this is, you know, we're probably talking about this all day. I think what I, you know, as far as technology goes, maybe we want to pivot to maybe some scheduling and dispatch tools. Yeah, let me just say one thing real quick for anybody that wasn't on the call on Monday. One of the things that Dan hit on that, that I think is really, really important that the other sites don't do so tell us nice job. Even bird eye is he reaches out to them every single time they have a good interaction of any type. So if the customer calls and gives a new credit card number, great, we're so happy to help you with that. Mrs Johnson would know and he uses his little spiel, whatever any time they have any good engagement with the customer, which I think makes a really, really big difference. It's not just around the cleaning. It's around all of it, the whole experience. I agree. That's brilliant. And I think the way that you ask and kind of preface it's like, hey, would you mind, you know, give us an interview and then like the follow up email or follow up text. I mean, this is probably the critical factor. I think, I mean, not to talk about Made Central, but I think Tom and I should really talk about building that sooner or later and kind of automating that at some point. Because I think the way you think is the way that we need to be, you know, moving and making it really easy for people to do that. So yeah, that's stuff. If you're interacting with the customer and if you're doing anything other than being yelled at and threatened to be fired, you should be asking for a review.   And like every one of those touch points you have needs to be positive.  You know, one communication tool that we just talked a lot about is text messaging. It sounds like it's like simple, but there's a lot to it. I think there's a lot of technology that you can really put into place with text messaging. I think as far as a customer service touch point, I think we should talk a little bit about that, about how that actually is improving customer service and, you know, delivery. So that might be something a little bit tech wise to talk about in terms of, you know, all the way from, you know, communication and sales all the way through, you know, it even helps with scheduling and dispatch of your day and how you're communicating with your customers. So it might be. I do a mastermind group, Matt, with an attorney. And I've learned so much about sales from him. Because his point is that that's all he does. He has, he's a trial attorney. And that's all he does is he has to sell this, his, his solution, his argument to the jury and to the judge. And how he goes about that is so much different than what we would normally think. It's not just about telling the story, which is what we all think it is. But it's so much more than that. And Dan speaks without maybe recognizing that he's speaking to it, but he speaks to a lot of this stuff. One of the things is meet them where they are.  So that, that's a big thing that, that my friend is always talking about. He's like, if the, it doesn't really matter what you tell the jury, if they're not ready to hear it, they have to be ready to hear it. So you have to get them in the place where they're ready to hear your message. And a lot of that has to do with little stuff that you would not think about. Like what kind of language do, does everybody use in the courtroom? So what kind of language is the customer using? And if you're texting, same thing. Are they texting to you with no capitalization and no periods? Should you respond to them in the same way? Or should you respond to them in a more professional way? His, his response to that is professional to start and as quickly as you can bring it down, bring it down to their level. So they feel like they're back and forth with you. Now they're in relationship. So I just thought it was really interesting how everything that we do here ties back to sales and all the other parts of our lives as well. We're selling all day long and selling is a lot more than getting somebody's credit card. We're selling the idea that we have an awesome service. We're selling the idea that we have awesome jobs. We're selling the idea that it's important to set your alarm clock and get out of bed every day and come to work or something. You can go on forever, but we're selling. Yeah. Yeah, there's no doubt. When, when it comes to the technology front, it's not just a matter of how can I use technology to get more sales, right? It's how, how technology impacts the efficiency of your office, how it impacts the interaction with your team, whether, you know, it's throughout the week or in the moment, your clients kind of across the board. And I know all too often for some people, especially maybe new to, to business that can be daunting. You're trying to build a cleaning empire and every, you know, every other Facebook post is try this software or try this service or go in this direction. And it can be very, very overwhelming. If you fold into that mix, someone who is not comfortable on the technology space, then you're down the rabbit hole of who can I trust and, you know, who's legitimate. And it just kind of, it's a domino effect of, of do, do I act or do I stay on the sideline knowing that I should act, but not knowing what to do. What, what doesn't change is the need for technology in our business. I mean, that's, that's a fact. So how do we navigate that in a way that kind of levels the playing field so that everybody can, can make progress. And that's, that's through tools, that's through training. That's through, you know, just conversation like this to make sure that, that everyone understands it's relevant and you've got to figure it out somehow, some way, whether it's with a partner or, or learning on your own with, with no agenda other than help us out there. You just, you got to, you got to find it. So, you know, I guess there's several areas that, that we could, could, could touch upon and no particular right or wrong in terms of order. You know, we mentioned that, you know, marketing sales was an area that, that, that we could talk about scheduling and dispatch, you know, the whole operations logistics part of the business. We talked a little bit, you know, talent acquisition and management certainly is, is a hot topic today. Anything in that consideration set that anybody wants to jump on? Well, I first want to know if anybody has an answer to Robin's question. Because I don't. Google, they don't, Google doesn't tell you, but I mean, still, yes, I think so, because like most of the services like Bird's Eye or Nice Job try and post your, your reviews to Twitter and other social media and then link back to your Google Places page and other things. So, or your Google Local page, they change the names many times. I always, I can never remember which, which to call it. But yeah, I do believe that it would have some minor effect on that, especially if you continuously, you know, posted your reviews out to other social sources and had links to relevant, relevant properties like your Google Places page. This is... Also, if you guys are looking for any of these places, it is sotellus.com. It is nicejob.com. And then it's birdeye, no S in there, birdeye.com. Yeah. And if I were to recommend one for most of the people watching today, I think I would have to say Nice Job would do 90% of what you need for half the cost. I mean, it's, it's pretty robust for, you know, pretty good value for the money. So, I open a browser and I take S and O and Tellus popped up and I don't think I've ever been to this website. So, that tells you how many people go to Google searching for this company. Yeah. And Nice Job is the third one. Yeah. Nice job.io, I think. Yeah. We use Nice Job. Got it. It's not nicejob.com. I thought it was. Oh, it's getnicejob.com. Okay. I'll click on. I wonder why they do that versus using their... So, back to Robin's question. Just for a second, I dropped a link earlier. This paper's a little bit dated, especially when it comes to SEO, but it's the most recent one I can find from Moz that basically breaks down the factors that Moz has determined that Google uses to rank both on local SEO as well as the map pack. The criteria is a little bit different. Like on the map pack, what they call the signals, the business signals, proximity categories, keywords. So, do you have a presence in the physical location that you're searching on, for instance? How about your links? What type of words do you use in your anchor text and is that keywords matching what's being searched? The reviews, the type of reviews that you're getting, the on-page signals, citations, so on and so forth. I dropped this link. I'll put that in there again, Robin, but if you read that, I think it's... Even though these have maybe have shifted some a little bit over the last couple of years, the general concept of what Google looks for for both the map pack as well as organic search is still some useful info here. Coming from a purely arbitrary statistical standpoint, if you're going out there and taking action in these various areas, that's probably more than 50% of your competitors. That's probably more than 75% of your competitors. If you're in a big market, that might be different, but the vast majority of your smaller cleaning companies, your mid-sized cleaning companies, might not be checking off the boxes, right? They're trying to keep operations in order. They don't have time or maybe the partner to worry about all these things. So you're ahead of the game if you're even trying to check off seven of the 10 boxes, knowing that those boxes always change, something is better than nothing for certain. Yeah. It's about taking action. Remember, old business coach I used to have, CEOs have to be prone for action. Even if you aren't always doing the right thing as a role, you're going to be better off doing something as opposed to doing nothing. There you go. For sure.  It's not okay to just be busy.  I'm sorry. You have to stop doing that stuff and start doing some of the right stuff. Now, I will agree with everybody. What they're talking about is activities that are going to grow your business. Do one of those. Yes. Don't just search through Facebook for more good ideas. You already did that. Stop doing that. You don't have to keep doing that. And just because you're doing that doesn't mean you're doing the right thing. Dan, I can't run on people all the time about this. There's a difference in motion and movement. Make sure that you get the things that are moving. We're talking about technology. One thing is that you don't have to be the one doing it all. A lot of this can be happening through automations in your business. Most of us have quite a bit of automated stuff in our life. We don't even really think about it. I just did a workout. And right after I did it, I got a little notice from Peloton that said, hey, nice job. Do you want to stretch out now or something like that? And it's automated. And they're trying to get you to engage in the software a little bit more, right? Or with the platform a little bit more and tie you in. I just finished the 50th ride on the thing and it gives you a little certificate. All of that's automated. And to condition us to do things, to get back on that thing tomorrow, that's marketing. And so like the way we do that in our businesses is we do things like reminders and we condition our clients that we're coming on certain days and certain times and we're consistent on the times that we show up and we use our software to make sure that we're consistent. We send the right teams and the right days with the right resources, right? So, you know, a lot of activity can be done without you actually doing it. You don't have to burn the calories yourself. You put the processes in place. And, you know, the whole theme this week is using technology to grow your business. And maybe we should just take a minute and talk about that.  Where, you know, these tools that we're looking at for getting reviews or if we're talking about, you know, building our workforce, although there's a ton of technology out there from applicant tracking systems to learning management systems that are just really easy to manage and tools that promote, you know, employee engagement that automate a lot of that. I mean, hundreds of platforms on any one of these categories that you talk about, a lot of them are at a price point where, you know, they're within our reach.  And today it's available to all of us. I remember 14 years ago, I really wanted Salesforce when I was starting my business because I wanted all the automations and the, like, bells and whistles for when, like, someone calls that it would tie into my, you know, to my CRM and it would track, like, all the interactions that we have with customers. I mean, that is what Dan's building on his current website. I mean, he's basically got code on there, like, basically every time someone goes to his website, it's tracking those events and then it's, you know, what happens next because they do this and, you know, it's marketing on a very, it's marketing on the edges a little bit because he's doing so many other things in the core, right? So now he can go out to the edges a little bit and, you know, use technology to kind of make even more money. And maybe it's because he likes technology and he's good at it and it's just maybe it's fun to play with this stuff too.  But even just the core functionality of software was not available 10 years ago when I started my business. I did it all on, we've been doing this instant quote thing for, I don't know, 14 years now. We've been in business in 2013 years. And one of the first things I did was I put this instant quote on my website. All I did was I did some math that basically just added up, you know, different things based on whatever and we would give somebody a price on our website. We were doing that 10 years ago, 13 years ago, nobody else was doing that. And then now if you're not putting your price online, you're probably seen as probably, you know, maybe old fashioned. You don't have your quoting or whatever online, you know. So what does that mean? I have a hard time not going back and thinking about the way it used to be with, you know, yellow page ads and in-home estimates. And we were cleaning companies and a big part of what we did was focus on removing soil from a surface and a lot of the other stuff which is kind of French stuff but it feels like we're as much technology companies today as we are anything else. We're spending all this time talking about SEO and, you know, I don't care what the process is, we're talking about what technology is out there to support it, right? Yeah. So... You know what, what comes to mind is is kind of a disclaimer, right? To your point, Tom, there are all these software pieces out there and they're affordable and they're within reach. But when you tie in what Liz said, there's the element of getting caught up in investing in software or investing in a solution and not implementing and not executing. And I know I've been there myself where you buy some new whiz bang and you think it's so great and, you know, I've ventured to guests. There's people on the call who, you know, they've got something that they plan to set up that they haven't quite set up yet every month. And you really have to... My disclaimer is there's a lot of solutions out there that can improve the efficiency of your business. Pick one, focus on it, implement it, master it before moving to the next. Otherwise, it can just be very, very overwhelming. So when we're talking about the topic as a whole, let us not forget the importance of executing through to production. That's key for sure. Yeah, I agree. I just talked about that today with marketing is that we all get, like, we get distracted on 15 different things. And if you get really good at one, you should just keep putting quarters into that one thing until the return starts dialing back a little bit. And then, I mean, you can still be going wide in testing things out, but, you know, having 15 things to measure and track is a lot harder than... You know, I really go... I leverage really hard on Facebook and, you know, AdWords I do just to stay relevant. AdWords I do because it works. And it's pretty much automatic around Google, I'm sorry, Google guaranteed. And then, you know, SEO is just something that, you know, you almost have to do to stay relevant. But, yeah, if you pick a project, like you're talking about, like executing on that one project, take 90 days and really hammer it out and, you know, implement it and go out. I see people take six months to execute software and it's very expensive that it would be a lot easier just to knock it out in 30 to 90 days and just be live. Yeah. Is our job changing, though, as CEOs of companies? I mean, it's certainly evolved over the years, right? And it looks different now than it did five years ago, really, from a technology standpoint. I mean, a bigger part of our job description is from a strategic standpoint, making sure that we're leveraging technology. But I'm not sure that it's so much changed, Tom. You have been hammering on this for years. You have been saying this, that it's a tech, that we are in a tech business and in a logistics business. It's logistics. What? It's logistics, for sure. But I think the tech has changed three years ago. You've been saying how long ago since you were giving the big texture. That's been our stick for 20-some years. I mean, that's just kind of the world I came from. And you're right. I mean, I was a logistics guy and I used technology and I always saw that as a competitive advantage and I believe it always has been and we've done okay in this industry. But I think it's on steroids now. It's just, the technology has become so ubiquitous and it's just so much more of it out there and there's so many options and stuff that we couldn't do even a couple of years ago or stuff that you could do that it really took some geek stuff and learning how to stand up a Linux server and build some stuff that now you can, with a credit card and 50 bucks a month, you've got it. And it's different in that regard. Yes. It's certainly very democratized, like was said. So you guys are very, very techie. All three of you guys are very, very techie. I am not. And I would hazard a guess that a lot of the people that are on smart business moves also are not. So for people like us, like what do you recommend? How do we, how do we be more techie? What do we look at? What do we, you know, what's the smart business move for us? I like what Dan said. Execute on one thing, get it right and do, and then stack that on until you have your tech stack built. One thing at a time. I mean, it's just too critical. I mean, I was looking at, I was looking at someone's data, just coaching them the other day. And they were like, they had all these jobs. They were telling me that their price was $45 an hour. They had all these jobs. Like they were made service, made central customer, but they just hadn't looked at this report yet. They didn't know it was available. And I was digging through and I was running a report for them. And I was like, you are not making $45 an hour. You're not, you're making $37. Can you pay your bills at $37 an hour and pay your people? And she's like, I don't think so. And I'm like, you better start knowing so. I don't think it's a choice. I think you have to start knowing these data at a finer degree because we keep talking about wages going up. Well, you can't pay higher wages if you don't know that you're able to control your cost of goods sold in a way. I mean, you could do it on spreadsheets and I think that's fine. You know, that's technology too. That's a form of technology.  You better not be letting stuff slip through the cracks. So my, my suggestion would be to go back to what Dan said is master one thing and then master the next. You know, I'll add to that. And this is not unique to, to, to any one person because I've fallen victim to this along the way myself. But picture a matrix, right? You've got, you've got all these options of what you need to do to build your business. And in this block right here, it is Facebook posts. And in this block over here, it's blog posts. And in this block over here, it's a great website. And you've got one more block over here that is email marketing. Holistically, the better approach is to slowly build your foundation, right? Before you fold into these, these other solutions, but all too often small business owners, medium business owners kind of cherry pick, right? I, well, I, I know I got a Facebook post and I know I have to send out something on Google, my business. And you know what? I want to send out emails as well. But, but that fragmented solution maybe, maybe doesn't work to your advantage if you were systematically just kind of building that strong foundation and then stacking things on top of it. Just today in, in our MMA group, we were talking about leading the business with a proactive mindset. All too often, we get caught in the reaction area as small business owners, medium business owners, we're, we're in a reactionary mindset, right? This is not working today. So I've got to fix it or this is the fire of the hour. This is taking all my attention. And at the end of the day, you can go home exhausted and you're wore out and the your to-do list just kind of grows and, you know, just, it's there. But when you're operating with a proactive mindset, what can I do today and apply that to technology, apply that to operations, apply that to recruiting, what can I do today that is going to head off that, that collision that's, that's going to happen if I don't do anything, or what can I do today that's going to improve the sales for tomorrow or what processes can I put in place today that is going to improve my employee retention. You know, we can talk about technology and that is, that's today's topic. But, but when you roll in that proactive mindset, it's just as important. It's not relative just to technology, but being proactive in your business, Tom making changes to wages now when he doesn't have to, it's a proactive measure for the greater good as opposed to the reactionary. Well, everyone else is doing and I have to, to make that change as well. So I, I kind of echo what Matt said. There is the the, the pick your battles. But, but doing so proactively I think is what what is going to gain more ground than just kind of putting out fires on a, on a day to day basis. Which, which is kind of a kid to, you know, being prone to action. It's, it's not about doing the daily minutia checking your email every day. It's about what are the things I need to accomplish that are going to be moving me forward.  And a lot of times we spend a lot of time wrestling with, do I do something that if you try it, if it doesn't work, it really doesn't cost you very much. And you can do it the next day. So it's a much, you'll move much faster if, if you can identify it as a reversible decision, you go, what's the worst case that'll happen? And if you apply it to technology, it's like play with it. You know, get it, and see and talk to other, your peers and other people in the industry. I love tinkering. And, you know, I'm up there with everybody else and tinkering a dozen years ago, I think actually was a more rational thing to do because if you didn't tinker to figure it out, you weren't going to get there. I mean, we built telephone switches, we built IVR, but we did all kinds of just great, we built our own on a next-tell beat-beat telephone because there wasn't anything else out there. Tinkering in 2021 needs to look a little bit different because why build it when you can put it on a credit card for a mass amount of money every month and you just got it? At the end of the day, we should be making money in our cleaning businesses, not trying to tinker some solution that somebody already did a whole lot better and has made it very affordable for us. Yeah, sound advice. I do think it is important and I know we don't want to have this be like a big Made Central pitch all the time, but this is one thing that I really like about Made Central that I don't think enough people talk about or give credence to, especially for people that maybe are not all that tech-savvy. Made Central brings a lot of the processes all together under one roof so that you don't have to have this thing here and this thing here and this thing here and this thing here. Like, it doesn't have to be Made Central, but really you got to have some way of getting everything all together because the stuff has to play well together also. Not, not everything works together. So you get this and it doesn't quite sync up with this and kind of jury-rig it and make it work. I think it's a good term. No, I think it was okay. I was like, well, what do I say? But I think that that's also an important piece is finding tech that can make everything easier. If the technology that you're using is making your life harder, you need to rethink that. You need to you need to like simplify. Matt mentioned the technology stack. That's a fancy term for what type of software you're going to be licensing to run your business. And before you get too deep into spending money on that, you really need to look at your workflow. And this is this is something that we use in foundations as well. And every cleaning business kind of looks like this and every one of these boxes is a process within your business. This stuff at the top here is basically finding people who want to clean homes and cleaning them and training them. This line in the middle is basically marketing and advertising and sales and finding homes to clean. There's some other logistics stuff down here supplies and equipment, but you take the people who clean homes, the homes that need to be cleaned and some supplies and you mix it all together in scheduling and you send teams out to clean and you clean. You got support activities where you're doing your accounting your payroll that technology. What technology are you going to use to create as much efficiency in terms of the back room help you need to make all this happen plus getting maximum outcomes in your business in terms of providing quality service, hiring good people, cleaning homes and being profitable and doing it. And so many of these processes are interrelated where if you get a quality score that ties into your employees that also ties into your customer that ties into your training. If you've got separate systems that don't talk to each other then you don't even see what it is that you need to be doing. So that's where it kind of gets into Matt's technology stack and a lot of software can kind of be put together Dan's talking about you know Zapier, Zapier I've heard it Zapier. Zapier makes you happier but however however they pronounce it you want to be thinking bigger than just that activity it's about the data. This is what I'm trying to say. It's about you know part of is the activity but a bigger part of it is the data that goes along with the activity because that's data Tom. So many of us are data collectors and you need to be able to use that data in your business too because I know lots of people that run lots of reports that are actionable like you know that's where that's why if it's coming into software like whether it's made central name some others and made as an admirable competitor you know for companies that aren't ready for made central like something would be better than nothing where you're bringing this data in and I don't mean that you know that you know you couldn't run and they'll hit limits where we're just collecting data without software and solutions will not work I know some people that have built substantial businesses with desk calendars and pencils with very sharp points on them it's amazing but I do believe that every day that goes by they're at a greater competitive And at some point, you know, what used to work, I don't think I don't, you know, I can't see how those companies are going to continue to be as competitive in the future is what they have been in the past because of the technology that's out there. I do want to say to Matt real quick. Matt, and we have someone in a mastermind group that does a $2 million business, and they use Salesforce, and it doesn't track ROI on your marketing. Really? No, it's marketing software and it has to. I'm telling you, he's been using it for how many years, Dan Fai? Yeah, if not a little more than that. He can't figure it out. He can't find it.  No, I know. Yeah. And me and Tom were evaluating HubSpot the other day, you know, it was like a $25,000 check we were talking about stroking really. Like, we just couldn't, we just couldn't get ourselves there yet. Like we want it someday, maybe. Maybe the tool is just too much. Maybe it's just not the right tool. And, you know, because I was I was definitely attracted to it. Like, it looks like this amazing tool. Part of it was what Dan was talking about earlier, it was the implementation part of it is like, you know, if we're going to spend that much money, we need to need to make really sure that we've got maximum bandwidth to put it to use. We just don't have that right now. Yeah, that's the biggest issue is like, it would be me implementing it. And I was like, Oh, one more thing that I've got to do on top of running two companies is, is implement software, a big software change. Let's hold off on that till I can make active campaign work a little bit longer. I like active campaign. You know, I got myself to like it and made some zappier integrations work. Good deal. You know, at the end of the day, we're talking about technology, we're kind of strategizing all across the board. For me, you know, being newer in the industry than the rest of the panel here, right? At five years in the industry, for me, the biggest awakening early on was it's not about the cleaning. And that's, that's my phrase. That's kind of what I was able to muster when I came to realize we have to deliver good service. We have to clean, we have to take care of our clients. All of that is critically important. But operationally as a whole, it's not about the cleaning, right? It's about how you operate the business. It's about how you use technology, how you mend relationships, build relationships and rapport and trust with your employees, the culture of your business. And this technology piece is just one component. And I say that because there's a lot of businesses out there that are center focused on the best cleaning experience. And I don't want to detour them from that. But it's not just about the cleaning, right? It's not just about the disinfectant you use. It's about how efficiently you're running your business. And to close, technology is the most impactful ROI when it comes to building out your operations in my opinion. And we're talking about getting ahead of it. And if you think it is now, you know, a year from now, two years from now, it's just going to become more and more important. So, you know, every day counts. Yeah, sure. All right. What time is it, Liz? It is on my clock. It's 301. My guess is on yours is three o'clock. It is. No, it's six o'clock, actually, but it's at the top of the hour. Are we good for the week? Yeah, I think we are. Thank you, everybody. Are we going to be back Monday? We are. What are we going to talk about? I don't know. The calendar says leadership. Leadership? All right. We'll be talking about leadership, y'all. Next week, Monday, five o'clock Eastern, be here. Dan, Matt, thank you, both. You guys are awesome. Bye-bye. Bye, guys.


Hey everyone, before we get into this video, I want to remind you that we are giving away a Legend of Zelda, Tears of the Kingdom Switch OLED. We're also giving away a Tears of the Kingdom Collector's Edition and a Tears of the Kingdom pin from PAX East. You go ahead and enter that giveaway down in the pinned comment or in the description. We're also on our road to 133,000 subscribers, which matches 133 years that Nintendo has existed. So I'd appreciate it if you would subscribe to the channel, drop a like on this video and why don't you go down in the comments below and tell me what is your favorite Guilty Pleasure video game. Let me know. Alright, so we have an interesting video for you right now. Obviously, if you haven't watched my Ultimate Preview video, I hope you go watch it, put a lot of work into that one today, but around the previews and we have some additional information that never made it into there and we're just going to kind of spread out the additional information in their own videos for pretty much the rest of the week while we also cover other Nintendo news. One big story though that isn't getting a lot of traction yet because I'm not sure people are aware of it because Nintendo of Japan, they've slapped down pretty hard and that is IGN. So IGN obviously we know is one of the biggest video game outlets in the world, over 100 million views every single month and that's just on their website. That's not counting video views. Look, they did an oopsie. This demo event that we got all this preview coverage from came with a massive NDA. There were a lot of things you were not supposed to show and not supposed to talk about. One of those already sort of got leaked and originally started with IGN in the US, although Nintendo seems to be sort of letting that one go and that is the new auto build ability right? Like that's something that at this point was already accidentally shown off in their footage and they also pretty much told us in one of their articles exactly how it works. So that is something that I'm not going to dive into right now, but it is something that IGN of the United States actually leaked. But what actually is the bigger deal here is what happened in Japan and Nintendo is extremely mad about this and it's probably going to make them think twice about working with IGN in the future and I mean maybe they'll make them think twice about just working with mass media in general because it's so blatant that it almost feels intentional that basically IGN Japan wanted clicks and views by having exclusive content and this is stuff you weren't supposed to show. There was a bunch of things in the demo you were not supposed to show and obviously because we don't want to get dinged, I don't want to show it either but I can tell you about this stuff if you're interested. I would say that this is considered spoilers though so we're not going to dive into the spoilers yet. I just want to talk about what happened. So basically that new ability we talked about, one thing we haven't seen is that new ability in action right? We've heard it talked about what it does, we've seen the symbol for it, we know what auto build is, but we haven't seen auto build in action and well yes IGN Japan put it in their preview video they published publicly how it works and they showed it on screen. That's not all though, they also seemingly showed how you obtain your abilities in the first place at least that's what it appears to be based on the translations I've seen and the images I'm seeing right now. This is definitely no-no territory that none of the other previews had and you absolutely 100% were not supposed to talk about. They also go into the key items section of your inventory which again they were not supposed to do and it's really interesting in that key items inventory. Again I'm going to blur the screenshot here but the way it basically works is with Ultra Hand you're seeing a Sheikah Slate below it, that's pretty interesting. Below Fuse you're seeing the green satchel that's at Link's side. Below Ascend you see a brand new item, I don't know what it is because they don't mouse over it or talk about it in the video but you have one of them, it is some yellow glowing orb. Below the other one you have the paraglider so that's the other ability to recall below that's the paraglider for some reason. And then below the other new ability that we talked about they have that ability to put down Travel Medallion, I don't know why I'm drawing a blank on it right now. See I don't consider any of that major spoilers because there isn't really anything in there that I would talk about but there is some stuff. As an example let's just get to the spoilers right now and get them out of the way. Because of this we now know that the paraglider item is given to you by Pura so you do not start the game with the paraglider. We've already heard that inferred that you didn't have the paraglider in the demo but yeah Pura gives you the paraglider. That's a spoiler Nintendo did not want out there. Also there's a new item shown off called Sages Will which is a small stone believed to have belonged to a sage holding it in your hand you can feel the remnants of a strong bond and this seemingly might confirm Sages of note the Sages will like orb has five tears in it. So look this is a big deal for a number of reasons. Not just because IGN explicitly blatantly went against the NDA and there's footage of all of this. You could find it on the internet if you look hard enough. I'm not going to link to it but if we link to it we get in trouble. I just I don't understand how an outlet as big as IGN makes this sort of blatant mistake. It had to be for the clicks and views but here's the thing their video got copyright striked. Nintendo struck their video down like it's gone.  It is baffling to me how an outlet that large can make such a mistake. We have seen all throughout today as previews have dropped from massive YouTube content creators like Zeltik or Commonwealth realm etc. Nintendo life doing a video on it like we have seen the respect that those content creators paid to Nintendo where IGN is out here blatantly unveiling one of the new abilities Nintendo doesn't want unveiled and it says you're not supposed to even talk about in the United States and then here they are out in Japan just dropping all this stuff that was in the NDA that you weren't allowed to talk about. I mean at this point we already know that there's a dungeon right like you can mention you saw it but you can't really go inside it right like you're allowed to talk about it but you can't show it. At this point IGN Japan why not just drop footage of the whole dungeon while you're at it because at this point they just don't seem to care and the fact that this happened in multiple facets just really as you're seeing all these Nintendo content creators Zelda content creators paying respect and doing it right it just makes you wonder why they bother with some of the mass media in the first place. I understand it's because they have big audiences and you want the attention I get that that's really what it's about but man if they're gonna blatantly break the NDA this badly in multiple regions at some point you need to hold them accountable and the only way to hold them accountable is either one a lawsuit and I don't know that Nintendo wants to pursue legal action they already took the action they needed to to get the video removed but what about actually just denying them access to games. I'm not saying that they need to go that far but I know if I was Nintendo I would consider it because this is an insult to the team that works so hard on this we've talked about leaks and the art book leak you know that wasn't that wasn't good overall and we'll keep talking about leaks I told you that we talk about leaks up until the game itself leaks but here's the thing when it's something like this that you're given special access to you're one of a select group of people that gets early access and then you break the rules this bad I'm sorry something has to be done and we're never gonna hear anything publicly about it but shame on you IGN honestly I expected better a granted most of the damage was done by IGN Japan but still I expect better of a company that's really supposed to be a leader in this space and people like me are supposed to look up to anyways you guys let me know you think about this down in the comments below I am Nathanian Jants and I'll catch you in the next video


Hey traders, this is T Bradley 90 from the my investing club chat I'm one of the top mentors and moderators in chat as a special gift to our viewers on YouTube We have created a free two-hour course to help teach you how to start a consistently profitable trading business and identify high-paying setups in just 30 days There will be limited seating every week so register for the course and reserve your spot now Using the link in the description as a special bonus for everyone that watches the entire video We will give you the link to a free 10-hour additional mini course that has never been released to the public Register now before all slots completely fill up To kind of intro one So today gonna be going over the key traders over the last week I probably get on a couple of the week before just because I We didn't have a webinar last week because of Halloween I'm gonna go over the weekly market sentiment where I think we're headed Well, where I think we're at where I tend to lean more on my biases I I've got a couple trader topics and fallacies I want to talk about and then we're gonna get into the the large capstraps and To help me with that Brian trader tax CPA is gonna come on and we've been all let's bring all the shut up So that's that's what's planned for today all right, so Some of the traders that that happened this week and last I See with the big mover now I see with a funny stock like it was it was one that that did take me off guard because when I Initially, you've shorted this one part of my thesis was that this had a Kind of a larger float, right? This wasn't like the Sub-5 million cap play that we normally get this was a Excuse me. This was a play that had a larger flow and typically those can't sustain the gaps and I don't think that's boiling anything. That's kind of, you know common sense, right that like larger floats typically need a Larger floats typically require a lot more demand to hold up So I actually that's why I was short by some of the stock and like we had like decent free market You know, I think this was day one or day two we had decent Tree market resistance put in here at $2 and we just spiked out of the open on there That's a piece of place for for a shot exit a little bit more fun Exit is a trade I took and I made a live trade on this but I'm for the annual and lifetime members that can see this You know, they can see the live trade but for anybody else who's not a member of this quickly go over it this was a reclaim setup and No, this is a stock that I think this was like yeah, this was like day two or day two or three or something like that of this and What oh, thanks Mike and this is and this is one where I originally thought in the morning that we might treat back up like After this tank and likes this with a strong bounce, right? So this was the first indication that I thought a reclaim could be possible because this was a harsh tank But instead of staying weak down here, you know strong bounce up all the way up to be often Be what bounces are kind of typical, but maybe not so typical when it falls this partially right? This was a very oh be well that I am is it not posted it should be post right here. I'm supposed to get so This is a Oh, I can't I can't go something you have to scroll up All right, so this strong bounce is what initially gets me in the mood for reclaim trade because stocks in you know The kind of philosophy I've had lately in trading is strong stocks should stay strong and weak stocks stay weak when we get us You know me a strong bounce like this. I immediately think a reclaim is possible CRC now this is the trade where I Lost first right so I these were lower high shorts that I was going for My first one failed right again I let the stock push up and pick a high day I didn't try to guess the high day on the opening push unless there was a good level pre-market, which I didn't see Right sometimes I'll do that if it's good pre-market level or a good daily level But I didn't find one that I liked here So I waited for high for high a day to happen and I got it on the pop right notice good risk reward I'm not chasing down here So the first one failed and I instantly took it off and that's really I care more about this trade than showing this one This one's just kind of it's just kind of like a little recovery trade It's just the same idea but later the the most important thing to take off is that The most important thing to take away from this trade is the instantly getting out when you're proven wrong, right like You know, I did put a little add on here But that's because we're still under the high day and the second we get over the high day like I've done Like you don't play the guessing game, right? You don't play that guessing game or is it going to right? But maybe it's gonna stop right like you don't play that game Or I don't and and I recommend that people don't because it's just a dangerous game play and It's dangerous especially for a new trader because you don't have like the the discipline instilled in you to Know why you have to cut it Like the cuz like eventually you're gonna take a loss or you just take this big loss because you got stubborn and You're gonna realize why you just cut it So we had a busy market again And I'm really hoping that it continues and it should because November December January These are the fun these are fun months trade small cap plan. Oh, that's that's bad there. I go right there But yeah, we had a lot of small cap participants We're still in earnings season so large cap is still kind of Bone and there's more large gap earnings and I keep back up I just wanted to pick the main ones or I think the most exciting ones of the bunch The positives of this market it's a spy is really strong Honestly, like a couple weeks ago. I was wondering if you were gonna be able to get over 300 and now we're like a 308 Yeah, really 308 so we're in a really strong market and it's a busy market So this is what I like to call in everybody's market everyone can make money source make money loss can make money Scalpers can make money faders can make money You know like, you know news news can make money momentum traders can make money like this isn't everybody's market, right? One thing I'm really loving and I'll talk to Brian about this too Well, I'll ask Brian about this when he comes on is that the markets really seems to be shaking off China delaying like China meeting delay news and terror news like which is really kind of I mean the market still like hiccups every time like that the PR smile, but typically nothing like super Direction You know direction, that's where Picking news comes out right if the market just said oh, hey look the news volume comes in it dies off And never goes back to where we were Right yeah, so it's and that's kind of what I wanted to bring up It seems to be like not every time every time there is a China delay news because the market shaking off of the dips It seems to have been a good dip by the last like four times just because everyone's living they'll it's a dip. Oh, yeah, that's it Okay, got it. You there. Yeah, can you hear me? Yeah, man? What's up, buddy? Hey, what's up, dude? Nothing much man good good to talk to you man. It was good meeting you and Philly as well Dude, I was I was I was stoked man. Like there were more people to show that I thought I was so so if you were there Yeah, yeah That's awesome, man. Thanks for having me on to do it. No, thank you for coming off You know normally whenever I do these webinars, I get to talk about taxes and usually, you know I'll lose the audience within the first 30 minutes. So so to get on and talk about trading. I'm kind of pumped Yeah, yeah This dude's talking about taxes Yeah, exactly Yeah, I guess I'm lucky though. I'm able to kind of you know work with traders You know around tax related stuff and then you know my schedule allows me to trade So I basically I mean I trade every single day at a minimum and then yeah, I'll trade the open Sometimes I'll come back and check in Yeah, man, dude, like I mean you definitely helped me out figure figure figure my stuff out. So I mean Man, I owe it to to the king mr. Bow. Yeah. Oh, I Tell him all the time dude if he took his scalping the large caps, dude He'd be well, he's he'd be a monster in any market. So yeah I mean I do because dude because like and what like to get into trading I like that's actually what I think about would be really good because like so tell me what to think about this like so I have I Have this like what I've I've been slowly studying like it's hard because I get busy like with trading, right? But When stocks do not have news They're kind of in this in a sense now about specialties low-hanging fruit that's kind of like the low-hanging fruit of large cap land Right a stock that doesn't have any news and a sock a large cap sock That doesn't have news Normally just trades within the lines like because there's nothing to push it beyond lines And that's exactly what I do You know outside of catalyst so you know a catalyst can be you know, obviously a news driven event or Earnings release or something like that, but outside of that If you understand the math behind like pivot points and things like that you'd be surprised at how close a large cap Mirrors them not so much on the small cap side before large caps dude. They're on the money Yeah, and that's why I think that would just be said, but it just he doesn't I think that's his next step for sure Yeah, oh for sure Like I mean, I can just imagine how like I mean, you know, I'm just picking about doing this 600 trades in OTC land I mean That would be small potatoes Yeah, yeah, exactly you need like 20 screens anyway, so What I wanted that what one of the things I've been looking forward to asking you is What is like so I showed I just showed some of the only two or three setups that I even use in large cap trade What is your favorite? Like do you have a favorite large cap set large cap? Um, like, you know what's crazy is, you know, you you you Essentially, you know, you kind of summarize it a little bit but when I was you know, I used to be a strictly 99% short biased small-cap trader probably I've been trading about four and a half five years now and You know, I would just you know, I'm just short short short Had a couple droughts in the in the small cap market And so that's kind of how I started dabbling in large caps, but this was probably about two years ago But when I started dabbling in it as you know, dude Like I would buy it and then it would do the exact opposite and so I was like dude This is great. Like this is this is not as easy as as as small cap trade But as my trading, you know improved on the small cap side, so did my cost so You know locate fees things like that, you know, you have a good you'll have a good trading year But you know when you look at your expenses, you're like dude It's like 30 40 50% of my net profit. And so I was trying to figure out a way You know to continue to make money without You know take him take it as much hit on the on the fee side. So Yeah, I mean, I think one year dude, I was like 70 80 grand in locate fees Yeah, like and that's honestly like my locates have gotten way down since I started long, right? Like I just like I love that part of it Yeah, and then so longing, you know, I was longing every now and then along the small cap I look for that trap move, but the thing about small caps is You know majority companies are trash or junk and so You know when you long it you're like dude, don't do an offering.   And so that's kind of what I was getting into it Like timing seems to matter a lot more in large caps just like longs and shorts. Yeah Cuz there is none of that. There's there's you know with small caps You have the assumption well like on the long side. They can only go to zero like I'm buying it too We can only go to zero, right? Yeah, and actually you got the Tesla chart up now.  It's a different ballgame like You know stocks that gap up everybody wants to you know funds You know and depending on the short interest Institute of institutional ownership, you know, they're they want it, right? And so I think you touched on a little bit about going counter-trend so that first gap day Yeah, and so I think I literally bought that day Maybe like I'm trying to find my chart Let me see if I can find my chart, but but yeah, but Danny hit it on the head like stocks that gap up Typically gap up even more. So the first day wasn't actually the day that I made them, you know, the best trade There's actually the second day.  Right. So actually on that day two it actually opened red Um, and that was my signal. I was like, okay, if we get a red degree move, this thing is going to absolutely rip Hey traders, this is tosh. I go by t bradley 90 in the my investing club chat Just wanted to reach out and say if you have any questions about m i c joining m i c Maybe you're a member already you have three ways to contact myself personally and through m i c you can hit our social media You can hit me through pms and chat or you can contact us through my email at tosh at my investing club dot com That's tosh at my investing club dot com I will get back to you in a timely manner and i'm saying this because i'm here to help and I don't want anybody to Be afraid to reach out and ask any question that they have we are here for you guys. All right. See you guys