On the breakfast today, with a glamourful past shift to the south, the zoning of the presidential ticket of the People's Democratic Party PDP for the 2020 presidential election has divided the governors and national assembly members. Also, on the breakfast, the super eagles of Najir arrived Kumaasi for the World Cup playoff of the fest-leg encounter with the Black Stars of Ghana today. And don't forget, we'll also be looking through today's newspapers and analyzing the biggest stories of the day. Welcome to the breakfast on PLOS TV Africa. I am Justin Acadone. I am Merci beaucoup. It's a beautiful Friday morning and there's always, you have a lot of people saying thank God it's Friday. I hope you're seeing that already. Yes, I am Merci. You don't know how Friday is. You know, well Friday, you haven't worked Monday, Tuesday, Wednesday, Thursday, Friday, Saturday. You can doze, you can go to the beach, you can just relax and not think about work. I think you'll be very dramatic this morning. I'm not thinking of going to Nollywood, but the thing is that I prefer the fact that Friday is here and I'm not thinking of working tomorrow. Definitely. That's good for you, but not for every other person. They will do time work, they'll try and rest on Sunday then. It's entirely not complete. Yes, it is Friday and whatever it is, you just have to find and take time to really rest. I think that should be an advice I should give to myself, right? Yeah, anyone should just find time to really rest because there's nothing like resting after having gone through maybe a rigorous week. What a Friday it is today and their trending just and trending stories are making the round to cross social media across Nigeria, across the world. Merci, more declarations ahead of 2023 elections. A lot of people are declaring, you know. Merci, do you have anybody that is clean in your family? Is that why I could support them or because it's 2023? This is where all the monies are being pushed around though. Well, I really don't think that, you know, that's not the kind of politics that we're looking forward to talking about more declaration. The reason that's making the headlines is because you have Peter Albi, former governor of Anambar State, declaring his intention. Prior to this time, you had the fact that a lot of people were saying, oh, we want Peter Albi, you know, to come through or come out. And because I think that this seems to be a trend. Now, the trend is you have people who come out to say, we want you to become president. Some people are just saying, Justin, you have to be president. Justin, you need to go out. So eventually Peter Albi and that's getting several reactions, got a lot of people talking. He's a former governor of Anambar State, like I mentioned earlier. And he's joined the race, the race for presidency come 2023. And some people are saying, oh, really, what about the Biafran agitation? What happens to it?  And some other person said, if you really look at Peter Albi, he never really, Peter Albi never came out to, there was never a time where he came out to say they wanted to contest or give him support. Yes, that's true of the Biafran agitation. So that was, I mean, so you can actually say there's a lot of mixed feelings following his declaration. A lot of people are thinking that this time to is not late as much as some people feel like you have all the persons who have been ahead of this.  But, you know, the elections, the campaigns are yet to start. I don't even think that that's an issue. It's okay for people to come out with, you know, intentions and say they want to declare. But we'll quickly hold on to these thoughts. We take a break now and let's quickly roll the tape and look at this one when we come through. We'll continue the conversation. Please stay with us. Yeah, that's the former governor of a number of states there, Peter Obie, making his declaration and his intention known to run for the presidency come 2023 and made, you know, reactions from various stakeholders. You know, Twitter was a buzz yesterday and the Nigerians are talking. You know, Mr. D talked about the Biafran agitation and all of that. But then I still believe that if Peter Obie wants to run, he has all legitimate right to run for presidency. You know, amazingly, just on Sunday, a 35-year-old IT expert also declared his intention to be president. Some people would like to question what does he, what does he bring into the table? What is his pedigree? What has he done for the country? He has not even gone through maybe the local government, the House of Representatives, the Senate, or even, you know, the state House of Assembly. But the fact is that some people just want to see changes, you know, made in the country and they feel that one way they can do that is by trying to push themselves out and to make their voices known. Well, as much as that's very valid because the Constitution allows for everyone to contest and, you know, vie for political office vote and be voted for, there's within the Constitution a right to do all of that. But you also want to look at the issue of, wait a minute, the presidency is a serious issue. Yes, we'll understand. So it's okay. So we're going to have more peasants coming out to, you know, put out their intention at the end of the day. There's a lot to the elections. There's a lot to becoming the president or the governor.  But sometimes that's because I really saw someone who said they were going to, I mean, some people would say if it was in another context, would probably be said that, you know, it's the issue of racism. So I took to my Twitter account, I mean, of course, I took Twitter and I said, as much as it's within your right to contest for, I mean, it's within your right to say, yeah, you want to become president and contest the election. But we also need to understand that the office of the presidency is not a joke, because I've seen a lot of jokes. I would call it a joke. I'm really sorry. It's within your right. Well, it feels like it's a joke. First of all, you have to belong to a political party. Now, we know the issue that we're grappling with right now in Nigeria. We're talking about the issue of having two dominant parties. Yesterday, we had one of a resource person. I mean, talking about, oh no, I have to remember his name now. Our guest on the show, Ezekiah Itok, who said he feels like the media has been pushing a certain narrative as regards who becomes certain narrative as regards political party, those who are contending and all of that. So it feels like the narrative, the media has shaped over time a two party system. Even though that's not in the books, it's a multi-party system. Well, of course, you have two dominant parties. I don't want to mention your name. Probably might just be might just be counted for some set of adverts. But we already know, right? But that's not the point. So as much as you want to look at that, these political parties, one of the things that's unique about them is the fact that or they have in common, it's the fact that they have structures. You talk about structures and ideologies at all. Not necessarily, because I don't, if they do have ideologies, I don't mind, there's always a cross-cutting. But the issue is the fact that they have structures. And so structures across the 36th local government, because those who vote most times, you see all of the rant on Twitter are brilliant, very fantastic, very patriotic. But it doesn't trickle down to you having, you know, a PVC or getting out on the day of election to vote. So those are the grassroots. Do you see those grandpas and the grandma? The ones who even do the virtual voting. So there's a lot. And what do they recognize? They're no two logos. They can understand that it's this or it's that. I will not mention. That's the point. So for those of, I mean, a lot of persons, I saw one that really triggered me and made me put on that tweet. I can't tell you, I don't know what political party. But I felt very embarrassed. I felt like, you know, we think that we're a joke of a country. The office of the presidency is not a joke. No, that's the best thing. Within your ambience, it doesn't mean that anyone here because I've seen a lot of people just come out of the country and want to become the president. Really? How? Okay, let's move our legs to a slide away from all of that, because who knows, I just might declare my intention to run. And you must see who you would support me. You'd be my campaign manager. Because I'm not, you know, partisan. Well, an independent candidature, that is. Anyway, this one goes out for guys right now. Would you take contraceptives? Because a research finding just came out and it all said that male contraceptives are 99% effective. Over time, I will talk about contraceptives. It is more of a woman thing, you know, what they usually would take. Miss, why are you giving me that face? What they usually take, you know, to avoid them getting pregnant. But right now, men can also take contraceptives and it has been proven to be 99% effective. Would you, as a man, take contraceptives? Mercy, why are you laughing? I will not take contraceptives. It's as though you're almost emasculating me. Why are you laughing, Miss? I don't know. I mean, to be very honest, I really don't know where this conversation is heading. But, you know, it's a very good one. Is it? Very good one at a time where we're grappling with population. If you look at our population, population can be a strength. It can also be a witness. And I think that for Nigeria, we have a population. If you want to really say, if you look at our population, we're really very productive. And when you have a productive population, it calls for a lot of consent. It does. So, security consent is there as well. There are a lot of issues. So, I really don't know how this would go. It sounds really funny, I must say. Let me put it to you. If you were married, would you ask your husband to take contraceptives? I don't know what that means. I don't understand. But, you know, it sounds like a brilliant idea. It is a brilliant idea. Very brilliant idea. We need to begin to... We should leave the contraceptives to you. No, I think we need to begin to control. This is actually another form of Beth control. When we talk about Beth control, we push it, you know, to the other side of the gender. But it's very brilliant. And there's a two ways to do that. It's been found 99% effective. That means that, you know, we're at it right now. And I think that Nigeria should embrace this. We need to get to a point where we begin to control the children that we put out. I don't want to say chunk out. If you say chunk out, it feels like it's production process. It doesn't sound very human. I mean, very sarcastic and very funny about this one because it's so funny. But I think it's a very brilliant idea. Trust me, whoever came up with this one did very great. And Africans should begin to embrace this. Yesterday. Yesterday, so that's our video. I don't know, did you see that video yesterday? Which of the videos? So, there's a video that was put out yesterday by... Ah, God. So, why everybody's name is skipping my mic? You're getting old. Which is okay, all day is acceptable. So, yesterday you have this, so you have a musician. He's very comical. He's always expressing his concern and crush for DJ Kopi. Yeah, I'm trying to remember. Age again. I remember that stuff. I remember his, what the name is very popular for. And he talked about that people should begin to have children that they can cater for. Children that you're planning for. I wonder why people have so many kids. So, if you have male contraceptive right now and it's been found 99% effective, boom, it's the solution. It's the answer. No, we both take the men and the women. No, I think if it's 99% very effective, then that's the answer to all of the problems of having children everywhere. Because yesterday, when I watched that video, it was a valid statement. If you look at our population, I say that we have a population that's growing, not at the same where we have production. And it's affecting us. So, some people have said that the Nigerian population is unproductive. And when you have an unproductive population, that means you have a population or you have a group of people that I do. And when you have I do people, what happens? They say, I don't mind if the levels are short. And so you begin to look at the crime and criminality in our society. You begin to look at, no, just take a walk. Just go around the streets of Lagos. And you see a lot of persons who are just sitting out, just doing nothing, really. And so that's a lot. So I think that Africans and Nigerians would embrace this one, despite the cultural bias and religious sentiment that we might have. It's really a good one to see that we're moving away from having the other gender, having the contraceptive and having the male gender. No, we are, we're both... Dustin, we need to move away from this now. Marisa, you and I will take the contraceptive. Not like we are a couple or something, but... I don't understand. I think that's a brilliant idea and it should be accepted. You know, Nigerians should embrace this one. I feel that the category that you're paying attention to... Okay, fine, we will embrace it since it has been proven to be effective on men. But just in case the men do forget to take the pill, the women should also take it as well. I'm just saying. No, I think if the men take it, it will go a long way in solving the problem. And then we would just become... I get all of that. I get all of that. But then again, we should go on. Ghanaian president slushed the salaries of the ministers by 30 percent. Talk about cutting down the cost of governance. I think we should actually be borrowing some leaf from that here in Nigeria. Mercy, we have like a lot of paraphernalia or roughies in the country. I will over time talk about the bogus page, jumbo page in the country. Ministers are getting a 30 percent slush in the salaries in Ghana. How do you react, Mercy? Well, I think that this is very brilliant and it's very logical of, you know, the Ghana is a nation and of course, having President Nana... Akufuadu. Akufuadu taking this decision. Brilliant one. That's fantastic. Now, and if you want to look at the rationale behind all of this, is that the West African country, this Ghana has adopted the measure to reduce spending as the country struggles with higher fuel costs and stored progress on new tax. Which, like I say, it's fantastic. The essence of this is that the financial problems and, you know, the financial problems of the country, this is supposed to help, you know, with the issue of salaries, help, you know, reduce cost of spending, which is actually a very logical thing to do. I agree. When you have, at the time when, I mean, there's a lot that's going on, you know, the cost, inflation is on the high. Right, yes. It's okay to look at your spending and reduce it. And which is, you know, I must say I'm proud of Ghana, I'm proud of what the Ghanaian president has opted to do. I know that a couple of times we'll have the Nigerian government saying, we may consider reducing salary, you know, cutting down salaries to ensure that, you know, we have this money, but it's just paper talk, just a policy statement, no action. So I don't think this is rocket science, this is pure economics that they are putting into practice, cutting down the salaries, because if you look at the cost of running government, for instance, Niger, we run, you know, in a very expensive government. We do. Let's see if we can, if I can, you know, run through some of the statistics that's been put out, you know, by experts and researchers. Now, following this announcement, you would also want to agree with the Ghanaian government that they hope to save around $400 million through the latest measures, and that's due to inflation, which I've talked about. Okay, so, but you want to come to Nigeria now? I probably might not have all of those statistics, but you would want to also agree with me that because of having a two legislative, I mean, you have the, you know, the bicameral issues where you have the House of Reps and the Senate is expensive. And that's why when that bill was put out, you know, to have to create additional 111 seats for women, especially out of what you have already, it's a lot. So who's going to be paying for all of this? Nigerians. We will be paying for this, so extra costs for us. So I think that this is fantastic. And then if you look at Nigeria, I don't know if the Nigerian economy and the Ghanaian economy is going through the same thing, but you will just see, you know, a country where people are thinking where you have leadership that's forward thinking, and they're saying, hey, we need to reduce this. I've also talked about travels. For those who are traveling, it has to be very mandatory. It has to be very compulsory. It means that all of those excesses where you just travel and go, it's not going to happen. So they're reducing all of that. But what's going on with us? I saw something. I don't know how to write. So some documents that fly in all over social media, I think it's somewhere from Plateau State and the government, and they needed to travel. When they brought out the paraphernalia of office and the aid in how much you'll be expanding on the trip, mercy, it was over. The amount was just humongous. And if that money were just put into just maybe feeding, you know, indigent residents that will go along with you. I supposed to travel for just about a month. I saw the memo. I can specifically quote the amount, but it was really humongous. So that's what we constantly talk about. If you look at Africa, especially in Nigerians, we're very flamboyant with our lifestyle. I remember a time where a lecturer in the lecture hall asked me, how would you describe the Nigerian government? Or what would you say, what is an O&B government? I should have known that we're talking about the lifestyle, our spending attitude. So you can say the Nigerian government is an O&B government, a party government. Well, we spend so much free volatiles, the cost of running. And it would reflect in our budget. Go take a look at the budget.   So most times, I mean, not most times, often for a very long time, look at the track record, you find out that we pay more attention, you know, to the recurrent expenditure. And when you look at the recurrent expenditure, what happens? That allocation is being taken, it's the cost of running governance. And it's really expanded over just within a year, not on capital, stuff that would last for like so long. Exactly. So we spend more money on running government than, you know, spending more money on projects that will benefit and ensure development. For, you know, the theory and the statement is that if you see a government that is very progressive, not that it's the, or the APC, I'm saying progressive government, you will say that it's a government that has, that pays attention to capital infrastructure development. Because if you pay attention, if you are looking, where your heart is, is where you begin to check where your money is going. I'm sounding like a preacher now. It just shows that where your money goes is where your heart is. So you see where the Nigerian money, the budget goes every time, is always on the, you know, the recurrent expenditure. And so that's the money we used to, you know, cater for government, pay salaries, run government. And all that, it's too much.  That's also another case. So you have several offices that are doing the same one and the same thing. So yes, senior special advisors, senior special advisors, let's just move away from that. That is how long we can take on top trending for this morning. We'll take a quick break and when we return, we'll go straight to off the press in a moment to join us again.


Hi, I'm Muhammad Siddiq Sharif. I have attained all India rank 516 and I was I had subscribed the Shankar means the series and it was very good comprehensive and According to the UPSC standard And it did help me in my preparation for UPSC sales service. Thank you


Hello Aces, welcome back to module four, lesson number four, understanding the difference between variable costs versus fixed costs. And this is what you're gonna be learning today. And it is super crucial for you to understand in order for you to build a profitable restaurant. Now, which one do you prefer? Being able to travel without any worries and being able to enjoy your life, having the financial and locational freedom or do you wanna be stressed out like the many different restaurant owners out there working 15 hour days, seven days a week and just working their lives away. The difference in the two, believe it or not, is in the numbers. And that's what I wanna be able to help you is to achieve being able to travel without any worries. And that's the reason why you guys are in this lesson because you want to be able to achieve that freedom. Now, I understand when it comes to math it is very, very complicated and a lot of people don't like math and which is the reason why I break it down as simple as possible for you to understand.  The most important step you need to overcome is math guys because I know 80% of the people fail because of their lack of understanding in the numbers. A simple tweak here and there would help you turn your business around and thus your life around because understand for one thing, a lot of times you're not just doing this for yourself, you're also doing it for the people around you, the people that you care about because if you are in a bad mood, if you're financially stressed, if your business is not doing well, it affects the relationship you cherish the most which is the people around you. And that's the reason why as much as some of you might not like dealing with this aspect or not paying too much attention to it, I highly, highly recommend that you put in some effort to make sure you figure out your math. Now, I've definitely been there, I'm not just preaching it because I totally understand. I didn't like math, I didn't like bookkeeping which was the reason why I was slapped with a big, big fine of $200,000 from Canada Revenue Services, right? And we actually was able to shake that off and turned and expanded our dessert chain internationally seven locations before it was acquired earlier on the year. And I'm sharing this as an example and really as a big, giant pitfall that I personally has experienced. And once again, I don't want that for you and that's the reason why you're doing this. Okay, now let's get right in. There are many expenses to account for. We talked about projections in terms of revenue and if you haven't done so already, check out the previous three lessons where we focus on the projected revenue. Now it is for us time to understand the expenses. We need to understand the variable cost and the fixed costs. Understanding the two allows you to figure out your different items and your expenses. Then you can figure out how much money you can put in your pocket. Now, why do we need to understand this? It is so then that way we can budget accordingly to each of these expenses. First of all, what are fixed costs? Listen, what does it mean? Simply put, these are costs that does not change regardless of the output that you produce. For instance, back to Ben's burger and once again, if you don't know Ben's burger, go back to lesson one. Ben makes 10 burgers. How much is rent for him? Ben makes a thousand burgers. How much is rent for him? The rent remains unchanged. It doesn't matter how much the output is. It doesn't matter how much Ben is making. The rent remains the same and that's the reason why this is a fixed cost. It's a cost that does not change regardless of the output. So simply put, think about this analogy every time you think of it, whether it's a fixed cost or a variable cost, whether it changes or not, okay? Rent is a fixed cost as an example. Now, what are variable costs? Cost that varies with the level of output back to Ben's burger as an example. Ben makes more burgers. Now he needs more patties. What's gonna happen is that he's gonna spend more money on patties, so cost of goods sold, COGS, cost of goods sold, is a variable cost because the more he makes, the more of this he needs. Thus, this is a variable cost. Now this is something that you should definitely take into consideration and really study in full. The variable cost and the fixed cost, okay? Variable costs, we have broken down it into more categories for you, okay? Within variable costs, there are costs of goods sold, which is your food cost, the labor, and also the operating cost, okay? Now let's break it down a little bit further. Within costs of goods sold, there's gonna be food costs and the beverage cost, and this should account for no more than 30%. So if your food cost alone takes up 50% of your expenses or your revenue, then that's a big no-no because it shouldn't take up more than 30% as a rule of thumb, okay? And if you wanna make money, your food cost should not be more than 50%. With labor, you have full-time labor, you have part-time labor, there's incentive, there are bonuses, there's recruitment costs, there's development costs, all this added together should not account for more than 25% of your costs. Okay? Operating, utilities, marketing, office expense, miscellaneous, and once again, these are over-generalizing it, so you may have other line items within your books. You can just throw them in here. At the end of the day, there's no point of going into the micro details. We just wanna be able to see from a high level where are we spending the most money and what is the percentage that it would account for. So for us, we don't wanna account for more than 15% in operating costs. So if you're spending like 20 to 30% on marketing, $10,000, $20,000 on marketing, is it justified? Probably in the beginning, if you don't know what you're doing, that's probably not justified. Those are the variable costs that we're talking about. Once again, we break it down into different categories, then we break it down into more micro line items here. And these are the rule of thumb. Once again, rule of thumb of percentages that you should aim for. And this is not a golden rule. It's something that for you as a benchmark to follow. So if you're at 32% cost of goods sold, it is okay. The world's not gonna fall down. You're not gonna have a bad business. You should just aim to actually decrease this percentage. Now for fixed costs, there's rent, there's miscellaneous. And as we go dive deeper, rent should account for 5% to 10% of your costs. And miscellaneous would be depreciation, interest that you'd be paying on some of your loans should not account for more than 10%, okay? And a pro tip for you, a lot of people are gonna be talking about prime cost. In the industry, prime cost stands for cost of goods sold and labor. So these two added together is your prime cost. So typically speaking, 55 to 60 to 70% almost is what you're talking about in terms of prime cost, okay? So typically we should aim to have less than 70% variable costs and less than 20% fixed costs. Why is that the case guys? Because the 10% is profit. We wanna be able to plan and budget for profit. A lot of people don't do that and which is the reason why they don't see profit because they don't plan for profit. They don't plan on how much they're making to put home and to bring home with them. And that's the reason why a lot of people fail. Once again, because they don't do the numbers, okay? Now in terms of the variable cost and the food cost, they vary depending on concept to concept because with fine dining, you're focusing a lot more on the labor. The expense for labor is going to be higher than your food cost. Why is that the case? It is because you're trying to hire good people, people that have service, people that knows how to make people feel being pampered because customer service is super high in the priority list which is very different when it comes to quick service restaurant like a Chipotle. The labor is gonna be less than the cost of good souls because they all care about is not customer service. They care about being able to turn out those Chipotle bowls on a very, very fast turnover. And that's the reason why cost of good souls would typically be more than the labor costs. You need to adjust and budget accordingly depending on your specific concept. This once again is only a rule of thumb for you to go by. Example of how Ben's burger plays into this whole budgeting piece. Rent, we talked about rent being in a range of five to 10% maximum of the revenue. So for instance, if we're talking about Ben's burger, he makes 24, 500 revenue per month. Now how much should they account for rent? We account for five to 10% of that. So what is that? Five to 10% of 24, 500 is this amount, 1,225 and 10% of this is $2,450. So the projected rent that we can afford for Ben's burger and to rent that location should not be more than 2,450. 2,450, it should be no more than this for that rental place. He needs to be able to find a place that is no more than $2,450 per month in order for him to achieve 10% profitability. Once again, this is a very, very simple way of approaching this. So for your specific restaurant, you need to account for how much revenue that you're projected to make. The revenue range is what we're talking about. So go back to lesson one if this is throwing you off, okay? If you haven't done this already, go back to lesson one. But nonetheless, five to 10% of this amount should be your projected rent and you should be paying no more than this one. So now that you understand this, it becomes a lot easier for you to go out and look for locations because now you just use this as a benchmark of, hey, how much is this place? How much is that place? This place is $4,000. It's gonna be a really, really tough battle for me to be able to make back that amount because it's not gonna fit into this projection.  Now, another example for you is labor. We talked about the initial labor should not exceed 25% of the revenue. So what does that mean? That means that 25% of the projected revenue, which is this amount for Benzburger, which is $6,125, is the projected labor amount. That means we should be spending no more than $6,125 per month on labor in order for us to be profitable. Just imagine we're spending $10,000 on labor due to poor management, due to poor scheduling, due to over-staffage or an underperformance. What's gonna happen? The extra three, four grand that you're spending on labor could be saved and that becomes your profit that you take home for you. And that's the reason why it is so insightful for you to have these numbers and budget out how much you should be spending on each aspect. So the labor costs should not exceed $6,125 per month in order for you to be profitable. This, what I just shared with you is a secret plan for a profitable restaurant. So now that you have that secret plan, I hope that you go out there, figure out all your budgeting so then that way you can start building a profitable restaurant. In the next lesson, we are gonna go over how to calculate your break-even point. That means what number you need to make in order for you to not lose any money. So knowing that is also key because sometimes things might not go the way you want. I'll see you guys in the next video.


Hey everybody trying to get started here. I hope you can see me. I'm having trouble with our camera today If you can see me and you can hear me. Let me know put something in that chat box there I think that is the problem. We're having is the camera doesn't want to work So let me get over to OBS and see if I can change that Right here you will go with That Let's see here. Give me one second guys. I'm trying really hard to make this work. Ah I got it. I think I got it. It's not the best camera, but I do have something here Hey James smoke the like button. That's what I want everybody to do. He's participating and let me get my camera, right? Boy, I apologize for that. I was having the hardest time. I have this new software and it's just doesn't want to cooperate And let me try one other thing. Yeah, I'd like to switch cameras and by the way welcome I'm sitting there talking about technical difficulties. It is Thursday morning And I have having technical difficulties and you know what? That's what happens when you go live You have technical difficulties, so I do apologize for that. Let me try to switch over to my built-in camera Which is that one? Yeah, that's much better. That's a much better. I think image of me and I'm a click okay and Wave wave if you can see me wait. I don't have a camera on you. You can't wait. I can hear good now Can see it. Thanks goodness gracious. I don't know what happened I I have two different kinds of software I had this thing called OBS where you got a copy and paste all these codes and stuff and it'll only go to YouTube And then I have another one called Streamyard Which will go to YouTube and it will also go to Facebook, but it wasn't working the camera wasn't working So I don't know we're still trying to work on building that YouTube channel Let me set this a little bit more so don't cut off my head There we go. Yeah, so I don't want to cut it off like a nice haircut. Yes. So you like that to look good That's what Jessica did my wife She had to start cutting my hair during COVID because I couldn't go to a barber and not a Barbara a Barber a bar burr. Let me get this right. It had so she started cutting and she did such a good job I never went to go to a barber again, and she's been doing it for a year and a half almost two years Which is really nice because I don't have to go anywhere and she doesn't charge me anything But you look pale as pasta, you know, I'm sorry I'm sorry if I do I did this camera resolution thing I was really trying to fiddle with it this morning and then it wouldn't work. There we go That's how often by the way Okay, but we're here and we're gonna talk about your YouTube channel And we're gonna continue on to get things going so that you can make money on YouTube. I do it every day I woke up today, and I made money on YouTube really nice really nice because I didn't do anything I like it was wake up and what's funny is I'm gonna do this video today And that's gonna add a small percentage more to what I'm making every day And you could be doing the same thing, you know I talked to a friend of mine yesterday on the phone and I worked with him He was actually one of my employees and I gave him my old job when I left running a car dealership as the general sales manager and All he does is call me and complain about how horrible it is. I'm like you don't have to do that You don't have to do that.  He goes I don't know. I don't have a plan for that. I'm like, oh my god You know start a YouTube channel and I know that sounds like so foreign or so difficult for so many people But it was for me too. I mean, I didn't know what I was doing. I just you just go do it You just go do stuff sometimes So anyhow, don't forget put your questions comments suggestions in that chat box there Don't forget to subscribe hit that big button down there That's how this channel keeps growing share it with other people man if you share this channel I would really appreciate it and if you share it with at least five people, I will award you a gold star Yes, I will give you a gold star. I will email it to you. It'll be in your email I get to send your email address and say hey JR added these five people to your channel Send me a gold star and lo and behold, I will send you one. Don't forget to ring the bell Okay, turn all bell notifications so you're notified each and every time I go live Let me get that out of the way there. That's distracting, isn't it? It's funny last night We were sitting in our living room and my office is really they call it the game room of the house But I've made it into an office and we heard this huge loud clunk and boom boom boom and stuff breaking and I'm like Well now we're the only two people here. So what could that be and here's the deal the other day? I loaned my office to my wife and when I did she took down a lot of my stuff here on the wall and all The signage and stuff and she took off the bell and all that because she had to make it look like her Environment she put her stuff up and this thing here is made of metal and it's very heavy And she didn't hook it on there right and that thing fell down and hit my hustle sign broke it in half and everything ended up in the floor But you know what I got it fixed and we figured out what that loud noise was so anyhow Let's get on with our training today We have some really great training on how to start running grow your YouTube channel And I want to talk about some of that but I also want to I want to reiterate Some of the statistics, you know that that YouTube generate, you know And you know we talked about this the other day, but there's two billion monthly active users guys two billion It only takes you a few thousand to really make some money They get this the number of channels earning at least six figures a year on YouTube Growing is growing more than 40 percent year over year 40% year over year so I mean six figures is not a bad income guys over 40% of global shoppers say that they have purchased products They discovered on YouTube, okay? We're 90% of the people surveyed around the world say they discovered new brands or products on YouTube, okay? You've got to be on YouTube 70% of shoppers say they're open to learning about products on YouTube from brands They want your products. They want to hear about it. Okay? My product is training. I also own a survival food company. It does a few million a year But besides that my product is training Now you got to have a YouTube channel and I mentioned this Now first thing I would tell you after all this training. I've given you for the past what three days Is that use use some of the checklists that I'm going to give you today? Okay? The first thing you want to do As far as your checklist is think about the channel name now We kind of brushed on this but not much your channel name means something now Don't worry if you can't think of a really cool catchy name. It could be your name You know my name of my channel is JR Fisher training. It doesn't really say what I do, but if anybody searches JR Fisher and they search for channels. They're gonna find my channel So that is more for people who already know who I am But maybe you know maybe yours is you know simplified walk cooking or maybe it's you know how to knit with Dollar Tree yarn, I don't know whatever the heck it is, but make it mean something Okay, if you have a specific channel genre and you can pick up a name that reflects your channel values Okay, that's all you really got to do naming a channel channel is the same as naming a company a company brands suggest You know what strategies work hard on giving brand name and logos and taglines companies pour so much time and energy and art and tech Developing these names and you should do the same thing too Now also think about when you're doing your channel the about bio section. What are you saying in that bio section about your channel? What are you saying about what you're going to provide to people? Let's see. Good morning. Hey Richard. What's going on? I have two free trips that are fully paid for by my clients It's great having free fully paid vacations when you always deliver excellent quality service. There's a perk There's a perk guys. You know, he's got some free trips Richard is involved in real estate and I think repossession real estate and that type of thing says I'm leaving for one trip to New York City in two days So that's pretty cool If you have tutorials on your channel, you know in the about section tell people about that Tell them that they can learn all kinds of stuff from your channel And they're going to be more likely to stay on your channel and learn from your channel. Okay, so that's something else you can do When your channel exceeds 10,000 subscribers product companies Brand sponsors may try to reach out to you. Make sure you have a channel email where they can actually send you something Make sure you put that in your info. There's a bio section in your info where you can put an email where people can actually email you That's where they're going to go to contact you You know, you could have a great channel and you could be doing great work and everybody wants to you know hire you to do brand deals But if they can't get a hold of you if they don't know how to you know, email you then nobody get a hold of you You're not gonna make any money your YouTube channel email Feature allows you to add more than one email address So you can add multiple emails if you want to make sure you don't miss out on any opportunities YouTube channel checklist number two your logo. Okay, don't overthink this logo thing I see people work for weeks and months on a logo. Mine is mine. Just says JR. That's it. That's all it ever says Look at Nike. They just have a swoosh there. Okay Do also make sure that you have your social widgets. What's the social widget? It's like a Twitter or Facebook or whatever and they can click on it and it will actually go to that location Make sure you have that on there Some of you may want to do a channel trailer And I had one I didn't like it so I switched it to a just what it does is it defaults to a popular Video on my channel and it just goes right into content But you know, you may want to do a channel trailer that talks about what people are going to get when they go to your channel When they log into your channel when they subscribe to your channel, so you may want to talk about that Don't forget Now this is something that you shouldn't try to do on your own, but your video title description and tags You need to use something like TubeBuddy in the description after this video is uploaded. Okay, it's not once It's not live anymore, but it's uploaded I want you to go in there and I want you to use TubeBuddy It's in the description of this video. You can click on it and you can get a free Version of TubeBuddy. You don't have to pay anything. It's absolutely free But if you use my link and you decide you want to go with the paid version you can get 30% off So check that out. It's like a few dollars a month. This is not something expensive It's highly advisable that you have your video include keywords That from your niche in each audience, okay, it may include like your channel name all that type of stuff, but Keep in mind when you're doing a video title, it needs to be something that people are searching TubeBuddy will help you do that. It will it will give you a Percent rating of how well that title is ranking and it will give you suggestions of how you can change that title Same thing with the description. You want to have those keywords in the description same thing with the tags The reason these description title and tags are so important is when somebody goes to YouTube and types in You know how to train a puppy to not pee on the carpet if that is in your title your description your tags Your video will come up if you neglect to put titles description and tags Nobody can find your videos. So it doesn't matter if you do an incredible video. Nobody can find it Okay, that's just impossible YouTube will crawl the algorithm to find your video description This is one of their ways of knowing what your video and channel are about Thus, you're going to want to send the right signals to YouTube's algorithm You can only do this by putting relative or excuse me relevant information into your description You can find accurate keywords by using the sort by feature and choosing most popular Next you want to choose a video that has highest views So you can look at a video that has high views and you can look at what other people are doing and do something similar Okay, you can also use Google's keyword planner Mars H refs Uber suggests any of those things will work So you want to do that you want to do that super super important If you want to rank number one on Google as well, then you want to follow certain steps Okay, you want to search for your keyword in Google now if the search results display any videos redirect to those videos analyze the title description and tags of those videos Repeat the same keyword hunting process you did earlier Optimize your video description details around the keyword of those popular videos. Do not stuff keywords Okay, that's not what I'm saying I don't I don't want you to put the same thing over and over again because your video will get blocked You don't want to do that refining use the keywords that have a high search volume use the keyword research tools I mentioned already. Okay video tags Stuffing irrelevant tags in your YouTube video tag selection is against YouTube guidelines guys Just don't try to cheat try to be good at this stuff Include tags that are highly relevant to your specific video. You might as well include the misspelled keywords as your tags As a lot of people mistype during searching.  I really do And it's interesting some of the stuff I come across But the one thing that I come across I like a lot is my RPM my RPM is $23 and some change right now, which means for every thousand ads that run on there I get 23 bucks. That's pretty cool. And that's one every single video and I've got over a thousand videos So that's pretty cool, right? All I gotta do is get my views up and I increase my income How do I get my views up? Well, I do the practices that I'm telling you right here in addition to that I just do more videos more videos more videos and guys feel free to put questions comments suggestions in this chat section here I love talking to you guys. I love here what you have to say, you know heck Richard's just you know Share with me what he's doing this week. I like that, you know, we can kind of collaborate and talk a little bit And I'm sure at some point Richard will cross paths here in Texas now that I'm in Texas I think you're in Houston Which is not terribly far from the Austin area You know this this weekend. I'm going to have dinner with Pat McHarver and his uncle is Tim McHarver Sports announcer and he was a baseball player Pat and I went to high school together We met when we were like 14 or 15 and then I moved away when I was 18 And I haven't seen him since then but we've been in contact over the years We're gonna have dinner on Saturday night pretty interesting. I think that'll be pretty interesting That's just sidetracked to let you know what I'm doing Next thing we want to talk about is audience retention audience retention strive for increasing watch time Create content that hooks the audience YouTube favors you if people stay for a longer time on your videos, okay? So I'm doing this video today, and I'll probably go about 30 minutes I'm gonna do better with a 30 minute video than somebody else would do with a three minute video Even if they're videos 10 times as good as mine. Why is my to longer? Okay? So you can't watch a three minute video for 10 minutes. It won't work So I want you to think about this you got to have longer videos now I would say a good sweet spot is about 8 to 10 minutes And that's about what well mine are about 10 to 12 minutes for the ones that I upload that aren't live All of my lives are about 30 minutes So I know if I do a 10 to 12 minute video And I get 30% retention. Let's say 50% retention 50% of people watch the whole video. That's five minutes of watch time If I were to do a three minute video and they 50% of them watching, you know, excuse me half the people watching the entire through Video it would be a minute and a half. So what have I done? I've gotten like four times as much or three three and a half times as much watch time by having a longer video That's a great way to do that if viewers keep bouncing from your videos YouTube considers it as viewers aren't liking the video Very much hits the video shall appear less in their feet YouTube favors if people stay longer in your videos, so you want to strive for increasing watch time create content that hooks the audience But on the flip side if viewers watch your video to the end YouTube promotes your video by making it appear in often in viewers feeds. Isn't that great? I mean, there's they're rewarding you they reward it YouTube is not a dinge to some of the people say well YouTube's against me. They won't show my stuff and I'm not getting enough use because YouTube YouTube wants people to watch more guys But they don't want people to watch more of stuff. They don't like okay So you got to make stuff that people like if you're not getting enough news if you're not getting enough watch time It's your fault, you know, I used to manage Managers that have managed managers. Nothing's harder than managing managers. I had these sales managers All these different departments and then they had sales people below them So I managed the managers who manage the sales people and they would come to me and I would say hey Your sales are not what they should be and they would look at me and they would say well jr. It's not really my fault I had just terrible sales people. They're just no good. My sales people are awful And you know, I would say to them well who managed these sales people who hires these sales people who trains these sales people I think that would be you So understand if you're not getting views on your video It's the same situation if people aren't watching your videos or they go to your videos They don't watch it very long or they don't stay on your channel or they don't subscribe. That's your fault Okay, but it's not something that you can't change you can definitely change these things guys All you've got to do is what you've just got to make good content and you're gonna make long enough content so they can watch it Does Jessica your haircut style semi mohawk Thanks James actually know what she does is she cuts it short and sometimes I'll put some gel in there And I'll just go like that this morning I just wetted it down and I went like that and this is what we ended up with this right here I hope it doesn't look like a mohawk I hope I hope certainly hope it doesn't look like a mohawk I think a mohawk is when you shave the sides of your head, isn't it? Yeah, you shave might want Well, that's a little shade here if I turn let me turn it look It's a little shaved But not too bad. I got to talk to her about that a mohawk You know what part of it is it's going gray and it blends in it looks like it has much hair That's probably it's something to do with it But I love your content change you're funny dude. I appreciate it So you want to retain these people and the best way to retain these people really when you're doing a video is tell them what the video is about in the beginning So they know what to expect and have it have it be something exciting promise them something at the end if they stay to the end Give them something free. I know at the end of this training today. I'll give you a course a free course And all you'll have to do is click and learn and it's a $97 course and get it absolutely free If you stay to the end, which is pretty nice And those of you who haven't subscribed yet, I do want to remind you hit that subscribe button I don't I don't remind you guys enough because I'm not trying to really self promote here, but I need to Hit that subscribe button turn it from red to gray. Don't forget to ring the bell Turn all bell notifications so you're notified each and every time uh, we go live now one of the last things I'm going to tell you let me see here. I've got a lot of notes here Yeah, okay So one of the last things I'm going to tell you today is to use In the screens in screens annotations help the user take desired call to actions Such as subscribe answer a poll or even go to a suggested video I like sending them to a suggested video.  You can say I want youtube to pick the video for them to watch next I think that's the best way to do it youtube knows more about that viewer than you do And they know what they're watching what they like to watch and let let youtube suggest the next video to them If you do that, um that way, uh, I think you're going to get more watch time. That's what we do We we we let youtube select that next watch video You can also customize it by using a template. I actually do use a template super easy saves a ton of your time Also helps establish your brand Brand name and the audience mind because they see the same thing over and over and over again So that's what I've got for you today guys. I hope it's helpful. Um, we're going to talk about video quality We're going to talk about Where you can learn more video length all that kind of stuff Your upload schedule and all that stuff probably tomorrow In the next day, we've got two more days of this training on starting a youtube channel We've got friday and we've got saturday So, uh, I would really like for you to show up, you know, bring bring a friend You know grab one of their hands and say come with me I want you to watch this and if they can't come with you personally Send them a link to this channel and say hey subscribe to this channel This guy's got some good information about starting a youtube channel I don't have the biggest channel on youtube and I don't really care I'm not the smartest guy in the world. I haven't made more money than anybody in the world But I've done all these things to a degree where I've been successful Okay, so I've been successful enough on a youtube channel and I've made, you know Millions of dollars online, which is not a lot because some people make billions But I've made millions so I feel qualified to tell you guys how to do these things If you follow what I've done you can do what I've done. It's not really that hard But you've got to work and that's the big key and the friend I talked to the other day Who's still in the same job. It's totally miserable.   You know, he's not going to do anything I know he's not he's going to retire and try to get by on a whole lot less income than he's been earning His entire life and he's going to retire with bills And he's not going to be able to travel or do the stuff he wants because he was too lazy To put forth extra effort outside of his job. That's what you have to do You've got to put forth extra effort outside of your normal course of action. Your normal pay your normal job That's what I did. I would get home at eight or nine o'clock at night and start working on a business Okay, and I was at my job at seven thirty eight in the morning I worked a lot of hours, but I found an hour or two in the evening that hour or two compounded over weeks months To where within I think less than a year I quit my job and I could support myself with my online business and I do this every day now I have I have one Legends thing that I'm speaking at on friday And I was invited to speak at that and I was invited to speak at that because of all the effort I put forth for this 10 years that I've been doing 11 12 years that I've been doing this You've got to put forth the effort guys I don't know I don't know how to impress this upon people enough and you can't expect instant results It doesn't instantly happen. It happens slowly. Okay. It happens very slowly But if you put forth the effort you will get results That's what I got for you today. I hope you enjoyed it. I hope you got something out of it If my youtube channel doesn't work out. I'll blame it on you. Good. Good. You should James It's going to be all your fault. Good. It's going to be all my fault Peace and blessings always everyone. Thank you James. I know he's kidding around, but you know what? There are people that will blame me. I posted something on facebook today And I know a lot of you don't see what I post on facebook, but I got to share this with you I thought it was pretty funny So let me show you what I posted Where am I here? There I am And here's what I posted And I can't really send it to you. So I'll just kind of read it This is somebody who works in retail. Okay And um their name is please fire me. Okay Uh says please fire me a lady came in screaming and ranting how we wrote an obscene insult on her sandwich Turns out she ordered a BLT. Okay with cheese We wrote BLT plus ch Okay, but they used the small letter l and t so it was big b It looked like i and then t and then plus ch She took it to me and a manager 15 minutes No, it took me and the manager 15 minutes to calm her down enough to even listen to us That's what you got to do if you work at retail. I just thought I'd share that with you I thought it was pretty darn funny. You guys have a great day. I would be here tomorrow at 9 a.m I will be here 10 a.m on saturday. I expect you to be here and james I expect your channel to be the best that you could possibly make it and if it's not great It's 100% my fault You guys have a great day. I will talk to you real soon. Feel free to put any comments in there Uh, don't forget to subscribe do all that good stuff ring the bell me ring the bell Turn on all bell notifications. So you're notified each and every time I go live Uh, yeah, so that's what I got for you. Have a great day. See you tomorrow


Eccentricity refers to the shape of the Earth's orbit around the Sun. The Earth doesn't travel around the Sun in a perfectly circular shape. It varies between a near-perfect circle and slightly elliptical. This variation occurs due to the gravitational pull of the two largest planets in the Solar System, Saturn and Jupiter. It takes around 100,000 years for the Earth's orbital path to cycle from circular to elliptical and back again. Eccentricity is the reason why our seasons are slightly different lengths. Currently Earth's eccentricity is near its most circular shape and is very slowly becoming more circular. In the Southern Hemisphere, winters are about four and a half days longer than summers and autumns are about three days longer than spring.


And now, a tale well calculated to keep you in suspense. In a moment, Act 1 of Golden Years, starring Peter Fernandez and Rosemary Rice, and written especially for Suspense by William N. Robeson. This portion brought to you by the makers of Parliament's cigarettes. Listen, more and more people are smoking to this tune every day.  The filters read that stand made to stay underneath and clean. Quarter each away, Parliament gives you extra margin. Parliament gives you extra margin. You're smoking underneath, you're smoking clean with Parliament today. I really didn't know Buddy well at all. We just met about a week ago at the mall shop. He was real cute. He thought I was cute too. At least he said he did. And last night we had this date. Only he wanted to break it, so I went over to babysit for Mrs. Foster. But before that, I guess I'm getting ahead of myself. Anyway, the whole terrible thing must have started yesterday morning over at Buddy's house. I wasn't there, of course, but it must have happened something like this, I guess. Dad, could I ask you something? Sure, son, what's in your mind? I, uh, I got a date tonight. That's nice. Dad, will you put down that paper and listen to me? Buddy, that's no way to speak to your father. I'm sorry, mother. Dad! Yes, yes, buddy, I'm listening. You said you had a date tonight, didn't you? Which is scarcely new. So I was wondering... The answer is no. Why don't you wait till I finish? Because I know what you're gonna say. And the answer is no. You may not have the car tonight. Why not? Do you know the answer to that, too? All right, so I got a ticket. It was only a 35 and a 30. Which makes it speeding, son. All right, all right, so it was speeding. But gee, Dad, that was six weeks ago. So I grounded you for two months. Yeah, but gee, you... Well, can't a guy get time off for good behavior? I'm caught up on my homework. I'm helping mom with the dishes. That's true. And this date I got. How am I gonna explain to her that I haven't got a car? Just explain how you hot-rodded through the residential streets of this town when you did have a car. Well, can't. I don't think you're being very fair. That's the subject in which you are not qualified to pass an opinion. But the other kids... And that's the discussion I will not be trapped into, either. What other parents do with other kids is of no concern to me. I didn't get a speeding ticket, son. You did. And just because the traffic court lets you off with a warning is no reason why I shouldn't punish you. Yeah, punishment. That's all you can think of. I'll bet if my real father was alive... Honey! I don't care. You are not my father and you haven't got a right to punish me like this. Now, you'll listen to me, young man. I'm your legal father and you'll do as I say.   I'm sure glad it doesn't. On that, we see eye to eye, young man. But as long as you remain in this house, you'll do as I say. How is that clear? Loud and clear. I will not put up with your insults. Yeah, yeah, I know. Thanks a lot, father. Thanks for nothing. Oh, Fred. It's a phase he's passing through. Sixteen's an awful age for boys. But he'll grow out of it. You'll see the day when you'll be proud he's your son. Sometimes wonder if I'll live that long. That's the way it must have happened. Something like that, I guess. Anyway, like I said, I had this date with Spuddy last night. Only, I ran into him sort of accidentally in the afternoon. You see, I dropped into the mall shop for a coke. And I played a few records and then, guess what? Who should walk in but Buddy? Hi, Sue. Oh, hiya, Buddy. Whatcha doing? Nothing. Me too. Funny. What? It's a coincidence, kind of. What is? Who is? Me dropping in for a coke and you dropping in? Coincidence. Yeah. What's the matter, Buddy? Nothing. You're all for quiet. Look, Sue, I gotta break our date tonight. Why, Buddy? My old man won't let me have the car. Oh, well, that's all right. We don't have to go anyplace. Well, it's not all right. Hey, look, I've got an idea. Mrs. Foster wanted me to babysit for her this evening. I could tell her yes. And then you can come over there and, well, we can listen to records or look at TV or something. She won't mind.  He's got no right treating me this way, like I was still in junior high school or something. I know, Buddy, but the parents are all alike. They just never seem to learn. Oh, he's gonna learn. Tonight. That's the real reason why I'm breaking our date. Huh? What do you mean? I'm gonna kill him. Tonight. You're kidding. No, I'm not, Sue. I mean it. I've got it all figured out. He always falls asleep after supper in front of the TV waiting for the 9 o'clock news. When the news comes on, he wakes up like an alarm clock. He looks at the news and then he goes to bed only tonight. Tonight he'll never see the news. He'll never wake up at all. What's so funny? You are. That imagination of yours, you're too far out. I'm serious, Sue. I'm gonna do it tonight. Listen, I think you better come over to Mrs. Foster's with me tonight and we'll talk about it. There's nothing to talk about. I've made up my mind. He's had this coming to him for a long time, that dirty old... Right! There's no way to talk about your father. Well, it's just it, Sue. He isn't my real father.  I've hated him ever since I was a little boy. But that's no reason to kill him. It's reason enough for me. I've taken enough from him.  Crazy kid, talking that way? Crazy! I didn't really take him seriously then. What until later when... Oh, but I'm getting ahead of myself again. He left saying maybe he'd call me at Mrs. Foster's later. He didn't tell me where he was going when he left the mall to shop, but later I found out... Hello there, boy. Hello, Mr. Schmidt. You come one minute later, won't you? Be out of luck. I was just closing. I'm glad I made it. Well, what will it be? I need a box of ammo for my twenty-two. So are you going hunting? Yeah, I'm going hunting. You have a note from your father? For what? You did not know? The last time I saw your bullets, your father came with me, said not to sell you anymore without his permission. He did? So you didn't know anything about it? Well, you never said a word to me. Well, I'm sorry, but you'll have to get his permission first. Yeah. Get his permission. Always get his permission. And again, before I close up? No. I guess not, Mr. Schmidt. You get that note from your father. I'll be glad to oblige. Sure, Mr. Schmidt. Hey. Wait a minute. This will do the trick. What? This hunting knife. Yeah, more quiet than a bullet. What are you talking about, buddy? Nothing, Mr. Schmidt. I'll take this knife. Put it on my dad's bill, will you please? Yeah, sure, sure. Buddy, I'm sorry about the bullets. No sweat, Mr. Schmidt. Is that you, too? Yes, Mrs. Foster. Come on in, dear. The door is unlocked. OK. The baby's dinner things are laid out in the kitchen.  Oh, darn, this zipper. Here, can you get it unstuck, Sue? Well, try. There. Why, Sue, what's the matter? You're handshaking. Oh, uh, it's nothing, Mrs. Foster. Nothing but your white as a sheet. Here, Sue, sit down. I'll get you a glass of water. No, no, please. I'm all right. Yes, I am. Well, you don't look all right. Now come on, tell me, dear, what's the matter? What's upsetting you? Mrs. Foster. Yes? Mrs. Foster, do you think a boy would kill his father just because he wouldn't let him borrow the family car? Sue, what are you talking about? You see, Buddy Birdwell, my boyfriend sort of, he wasn't kidding, but I thought he was when he said it, but now I'm not so sure, and I keep thinking back, and he was awful serious. Serious about what, Sue? Tell me. About murdering his father. Why? I said he was going to murder his father tonight. For heaven's sake, why? Because he wouldn't let him have the car. Oh, but that's plain crazy. That's what I thought, but now I... I know. Buddy, you've hardly touched your supper. I'm not hungry, Mom. Maybe he's in love. Ha! Big joke. Oh, no, no. Well, didn't I hear you say you had another date tonight, son? How can you have a date without a car? Oh, well, no, you could walk. Walking, when I was with the horse and buggy. Oh, along with the courtesy and politeness to your elders? Look, let's just change the subject, huh? Yes, let's do that. Don't do it always. What's the big idea of telling Mr. Schmidt to sell me any ammunition for my 22?  You'll end up killing somebody with one or the other unless you stop. How right you are, Daddy-O. And that's everything I can remember he said, Mrs. Foster. Do you think he really means to do it? I don't know. But just to be on the safe side, we've got to warn his father. Where does he live? Oh, I don't know. You don't know? No, you see. Well, I really don't know buddy awfully well. I just met him only last week over at the malt shop. I see he picked you up. Well, not exactly.  Well, that's not exactly yet either. I understand, Sue. I used to hang around the malt shop myself not so very long ago. So, you see, I don't really know very much about him. But even so... You wouldn't want him to murder his father. Oh, no. Neither would I, and I don't know him at all. Now let's see if we can find their telephone number. But Mrs. Foster, you have an important meeting to go to. That's right, Sue. And you know what the meeting's about? No. Well, believe it or not, it's the meeting of the mayor's committee on crime prevention. Oh, no. So if I can prevent a crime without leaving the house, why attend a meeting on the subject? Now, what's this lethal Lothario's name? Um, Buddy Birdwell. You don't think he was serious, do you? I don't know, Sue, but I'm sure they're going to find out. Birdwell? Yes, that's right. A-C-A-D-I. Here we are, Birdwell. I'll tell the art director many in the book, so we'll begin with Birdwell Albert. Well, no answer on that one. That's the last Birdwell in the book. Either it's a busy signal or a disconnect, or if they do answer, they never heard of you, little friend Buddy. Well, Gawley, I'm sorry, Mrs. Foster, I guess. Maybe I was a little hysterical about the whole thing. Why didn't I think of that in the first place? What, Mrs. Foster? The police. Of course they are the ones to handle this. They'll know what to do. I'll tell the police station, Sergeant Kenny speaking. Oh, Sergeant, this is Mrs. Foster of the mayor's committee on crime prevention. I want to report a murder. What? A murder. Oh, yes, Mrs. Foster. It hasn't happened yet, but I'm afraid it's going to. Well, who's got a murder for us? Well, this boy, Buddy Birdwell. Oh, yes, Buddy Birdwell. He told his girlfriend that he was going to murder his father tonight just before nine o'clock, and I thought you ought to know so you could stop him. Yes, ma'am, now, where does he live? Well, that's the trouble. I don't know his address, and I called all the Birdwells in the phone book. Well, now, we'll do what we can, Mrs. Foster, but we hardly ever hear about murders until after they happen. Mother? Yes, Buddy. Why did you marry Dad? Well, because I loved him. Well, that was a long time ago when I was a little boy. Do you still love him? Of course I do. Would you care if anything happened to him? Why are you asking me such questions? I'm growing up, Mother. I've got to know a lot of answers. Stop scraping that knife on that stone. It makes me nervous. Okay, Mother. It's got a good edge now. A nice razor sharp edge. You didn't answer my question. Would you care if anything happened to him? Well, of course I'd care. He's my husband. He's my whole life. You too. Me, why? You're on his side. I don't know what you mean. Mother, why did you divorce my real father? Oh, Buddy, we've been through all this. Have we? Tell me again. Tell me, why did you divorce him? I didn't love him anymore. What about me? You didn't love me either, then. You sent my father away. Boy needs a father, and you sent him away. I had nothing to do with that. I divorced him, but I did not send him to Korea. Maybe he wouldn't have had to go if you hadn't divorced him. Now stop it, Buddy. I won't listen another minute. What I did, I did for your good as well as my own happiness. You sent my father away. You've got to remember, Sue. We haven't much time left. It's nearly nine o'clock. Now think, dear. What else do you know about this boy? I've told you everything, Mrs. Foster. I can't remember anything else. Then we'll have to go right back to the beginning again. Do you think you'll really do it, Mrs. Foster? I don't know, but we've got to be sure that he doesn't. No. Now, from the beginning, Sue. I think, what did he say to you this afternoon? Oh, all right. Well, let's see. He said he had to break our date because his father wouldn't let him have the car. And then I said... Now, never mind what you said. Just remember what he said. But remember everything. I'll try. I'll try.  He said he'd had it coming for a long time. And then he started to say things about his father. And I said he shouldn't talk that way about his father. And he said he wasn't his real father. He was his stepfather. And that's why he hated him so much. Oh. Oh, well, that explains it. Why none of the Birdwells in the phone book ever heard of Buddy. Why? Because Buddy's name may be Birdwell, but apparently it isn't his stepfather's name. Oh, yes, of course. All we've got to do now is find out the name of Buddy's stepfather. Only, how do we do that? I don't know. Well, think, did he ever talk about his father? Like, well, like where he works? No, not that I remember. Any organizations he belongs to? No. Luncheon clubs, country clubs, churches. Oh, wait a minute, wait a minute. He did say something about church once, all. Oh, I was kidding him about the way his voice squeaks sometimes. And he said he was a star soprano in the... Oh, St. Luke's choir before his voice change. St. Luke's? Well, that's my church. Oh, now we're getting somewhere. Dr. Devon should know. Who's he? He's the pastor's name. Oh. Good evening, Dr. Devon's here. Oh, good evening, Doctor. This is Mrs. Foster, Mrs. Frank Foster. Oh, yes, Mrs. Foster. How are you this lovely evening? I'm fine, thank you. And Mr. Foster? Oh, he's well. Well, we haven't seen you at services for several weeks. Yes, I know. Mr. Foster's been out of town, and I haven't been feeling well. Oh, I'm sorry to hear that. Nothing serious, I hope. No, no. Look, Dr. Devon, I need your help. Of course, Mrs. Foster. What can I do for you? Do you recall a choir boy named Buddy Birdwell? Birdwell? Yes. Buddy Birdwell. He was your star soprano a couple of years ago. Oh, yes, yes, a fine boy. But I must say, he's also been lax in attendance recently. Yes, well, Doctor, what I want to know is, what is his father's name? Why, Birdwell, of course, although I can't recall the first name at the moment. No, it probably isn't Birdwell. I'm referring to Buddy's stepfather. Oh, yes, yes, of course. Yes, it comes back to me now. His buddy was very proud of his real father, and he insisted on re-assuming his name when he became fourth. Yes, yes. But the stepfather, what's his name? Does he know? Yes. Oh, dear, it's all the tip of my tongue. Carstens? No, no, it... Carsten, yes, that's it. Ralph Carsten is a fine man, a fine boy, a fine family. Ralph Carsten? Oh, Doctor Devens, do you think this... this fine boy is capable of murdering his fine stepfather? Mrs.  Well, he did indirectly. Do you have Mr. Carsten's phone number? Yes, it's around here somewhere. Would you just hold the line for a second? Yes, Doctor. Oh, yes, here it is. Where's five, three, two, nine, six. Five, three, two, yes, nine, six. Thank you very much, Doctor. Is there something wrong, Mrs. Foster? Is there anything I can do? Pray, Doctor. That's about all you can do now. Pray for that fine boy and his fine stepfather. Pray hard. Mrs. Foster, I... W. E. Five, three, two... Oh, why doesn't somebody answer that phone? Buddy.  I... Answer the phone. Buddy, don't you hear me? Yes, Dad. Mr. Carsten residence. Yes, ma'am. Is this Buddy Birdwell? Yes. Is your father there? He's here. Is he all right? You didn't... He's all right. The phone... I need to walk him up in time. Oh, for goodness sakes. What am I doing here? I'm sorry, Dad. I'm sorry. What do you mean you're sorry? Here, here. Give me that phone. Hello. Hello. Yes, who is this? Just speaking, Mr. Carsten. Are you all right? All right. Of course I'm all right, except the phone woke me up. And the first thing I see is this son of mine standing over me with a knife.  Look, what's going on around here? Call me, and I don't know you, but please don't think me a busybody or a medda when I tell you this. Tell me what? Just this.  Maybe your help. We've been listening to Golden Years, starring Peter Fernandez and Rosemary Reiss, and written especially for Suspense by William M. Robeson. In a moment, a word about next week's story of Suspense. Directed by Fred Hendrickson. Edited by Norman Ober. Music supervision by Ethel Huber. Heard in tonight's story were Iber Francis, Elspeth Eric, Mary Jane Higby, Ronald Dawson, Brett Morrison, and Pat Hosley. Listen again next week when we return with Point of a Needle, written by Joseph Cochran. Another tale well calculated to keep you in. Suspense.