Mm-t, mm-t, mm-t. Ladies and gentlemen, welcome to the video, Omar Ishaf. The second most handsome, first most smartest, best calves, goat milk drinking, YouTuber to ever grace the platform. It's not a joke, guys. Not a joke. No. Today we're going to talk about squats, squat accessories, what are the best, why are we using them, when do we mix them in? Squat variations, maybe some of your favorite. People talk about weak point training, and some of that is necessary to try to address different things in the variations or accessories that you're using. But sometimes you're just going to have a slower portion of your squat, and it's time just to get stronger. And you can't always just beat the nail with the hammer and just free squat, free squat, competition squat, competition squat. So throwing in some variations and making some progress there can allow you to progress overall strength, dictate overall stimulus that you're using, maybe the general load you're using, and mix it in with your training. Thoughts, favorite accessories, why, when, how? Yeah, so interestingly enough, recently I squatted a high bar of 495, and from not squatting for a while, I was dealing with a little bit of a hip injury. Hip setback, I should say, I shouldn't say injury. But when I came back, I actually might squatted and just only squatted three times a week as we were discussing, and I went in 12 weeks from barely being able to squat 315 for five to the 495. Yeah, was it actually nothing though? Cause you had a beltless day? So yeah, so we can call it a variation. Yeah, so I would call that a variation. Yeah, I would as well. What I would say is. For the competitive power lifter or person chasing down their strength. Yep, and I would say it depends upon how far along you are and how close you are if you are to a competition. The closer you are to a competition, the more specific you need to be. The further away you are, the more general you can be. And I see this all too often where individuals will become too rigid with their training, and there's a time and place I do feel for everything. If you're first starting two lift, focusing on proficiency of the lift and greasing the groove, so squatting three to four times a week and sticking to that with the main lift is a very good idea. I think in general, but there's a couple caveats to what I'm about to say, sticking to variations that mimic your main movement is important. So as Mike just said, yeah, it's true. I squatted three times a week. I'd call it just high bar squats, but one was belted, one was no belt with sleeves, and then the third day was essentially no belt and no sleeves, and in that way, I was able to regulate the total load. So intensity remains high.  Then without the belt, I'm doing about 365. So that's technically closer down to 75%. So the systemic stress might be a hair lower, or systemic fatigue, but your actual perceived exertion is probably the same if not more. Yeah, and then from there, see it depends upon a couple different questions. What's the muscularity of the individual, right? And so there is a pretty strong correlation, both on the bench press and on the squat, with your muscularity and then your squatting potential. So those a squat more in the same weight class, have more muscles in their lower body than those a squat less. So we need muscles. And I honestly, Mike, I take a look, and I don't know if people have seen your quads and everything else. It's like this is a 600 pound squatter right here. That's why I bought shorty shorts. Bro, just to show it off. And so sticking close to variations, to the main movement with your variations is important. However, this is one of the caveats. There's only so much spinal loading, and this is when we talk about hypertrophy and why it's important. So you have your secondary movement, so maybe you do a calm squat, as you call it, calm squat, and then your secondary movement. You do a variation, so you'll do a beltless. So you do a five by five belted and then three by eight beltless, and you go down 15% from what you did belted, cool. But after that, if you need more volume, and some people will need a certain requisite amount of volume to drive hypertrophy. Especially the more advanced you get, or the heavier you get. Yeah, like what do you do? As an example, taking a look at it, we know there's just only a certain amount of spinal loading for most people, even if you're greasing the groove pretty damn good and you're proficient in the squat. All my back gets a little sore. Things give out before your muscles. Yeah, under the limiting factor. Yeah, and so your body shouldn't be the limiting factor, and in that way, a belt squat, right? Or a pit shark. Lunges. Lunges. I actually, Bulgarian? The only other, I wouldn't even call it, so it goes from tertiary to further, when we say unilateral movements. But the Bulgarian split squat, I squatted, and I did Bulgarian split squats, just to make sure the knees were tracking unilateral work, getting a pump in a way where my spine wasn't loaded. And so I think it's like this, depending upon the muscularity of the individual, the more muscular you are, in my opinion, the more specific you can be. So if you already have, it's like there's nothing really weak, or nothing that's not balanced, and your form looks really good, you just need a squat more. And so you can be more specific. If, however, and this happens to all of us, you learn the squat, and you've learned faulty patterns that happen over time, that's when I would throw an, in addition to the close variation, so beltless work, I'd throw in maybe a tempo squat, where you personally don't squat with clean technique as the weight goes up. So it's specific to the person, and that's where accessories, people talk about my favorite accessories, is the favorite accessories, or the preferred accessories for the lifter. But there are the general ones. So the closer to the main movement you do would be better. So the idea of doing the beltless work, the idea of doing, even if you do low bar, high bar, I actually like throwing yourself front squats, the same idea. If you're not, if you don't have that interior bracing, front squats are fantastic. And you can notice some of those, let's say in quotations, weak links. If your front squat is 50% of your lower bar squat, that probably will greatly help increase your front squat. So I think there's basic strength markers that could be used as a rough approximation.  But if it is a limiting factor, where you just feel janky. Cause your claws are maybe weaker. Yeah, work on it then. So it all depends upon the individual, but I think we gave a good outline there. Yeah, I think there's, each squat variation can address and assist in one weakness or the other, whether it be technique or muscularity. But if those aren't the case, yeah, specific squats can help. And for the mental and physical, depending on the training block or long-term goals of the individual, variations can be thrown in. I don't wanna say for shits and gigs cause everything does have a plan and purpose, but you can't just squat three by fives, then five by threes, three times a week with the same movement, the same weights for five years in a row and expect to be awesome, right? So doing one day that's beltless, doing one day that's paused. And again, more specific or less, depending on the weaknesses you have. Some general ones that I have, most of my athletes do in some of their off season, safety squat bar is a great one. It allows the upper body to recover a little bit more while still kind of targeting your quads, low and mid-back, kind of like a front squat. The pause squat, one of the great ones. A tempo squat's one of my favorite teaching tools and something to really lower the load, similar to Omar said he did, no sleeves, no belt. No sleeves, no belt, some variation of that is also really good. I think for the mental toughness of the athlete to figure out like, yes, these are great tools, but they're not necessary. And those are kind of the main ones I use, a high bar, low bar variation, different pauses depending, something I might start to mix in soon because I'm a pretty explosive squatter and lose just out of the hole, kind of like a typical high bar squats pretty often. I might do a quarter of the way up pause, which start to mess people up or a double pause, but it kind of depends again, as Omar already said, the athlete, the individual and the goals. And I think that's what we got. Appreciate everybody listening to us talking about squats. Squats are the movement where I do feel the bench press for actually, I would say for a lot of IPF boys, I think their volume is just too low on the bench press and that's why they'll like, you'll see them squat 500, approach a six hundo on the deadlift and then the bench press, they're benching like 280. Yeah, but you can just easily just bench more often, a little bit more volume, maybe even eat a little more depending on the individual. And yes, I'm gonna start to smash. That's what really blew my bench. Squats, you kind of have to troubleshoot a little bit for most people to find your variation that works the best.  Appreciate you guys. Hope you enjoyed the video. You know where to find them. Omar, yourself, Link in the bio. Catch you in the next one. We're out. Oh, the hero spot is when someone saved your life. Everyone should listen to the song, Somebody Saved My Life Tonight by Elton John off the album, Captain Fantastic and the Brown Dirt Cowboy. Ended on the stand. Or This Love by Pantera. That's also about us, this love. Yeah, oh, it just sits on right now. Yeah, I gotta go poop or something now. I should leave that there. So I can do a monologue for five minutes. Yeah, you can like move it around or something. So you gotta be a real vlogger and just hold on guys. So just had a sick trading session, got a great pump.  Yeah, what's your IG bro? IG, which one? The new one. The new one? I think it's skin thin 94. Yeah. 94 because I was born in 83, but I want to relate to the young people. Is that on? So one of the things about growing social media following which is what we're talking about today is you gotta be relatable. Relevant. Relevant. With the times. With the times. Disruptor. You know what we like to say about ourselves? We're behind the times, but ahead of the curve. Leading from the front, from behind. Yeah. And that's why we do bodybuilding. So it was a very interesting training session today. Mike is doing some weightlifting and it's actually looking pretty juicy. Coach saw him do some of the pulls. Yeah. And you said? That's not a sport. Right. Lift some biceps. Yeah. Yeah. Stop doing that full body stuff and focus on the contraction. And so I think right now Mike is in a really good space where he is doing some strength training so he's still squatting. He's doing a little bit of bench. He's doing some weightlifting too which is a little bit more explosive and more like his athletic days. So a good combo of things. Yeah. So serious time now. No, I really like what Mike's doing. He's interested in being a kind of all around strength athlete I'd say. So trying to get some Olympic lifts in there and the power lifts and then just rounding out with accessory work. And I like how he's starting, he's focusing on skill based lifts with a low volume. I mean he's built a tremendous base of strength, foundation, base of muscle mass. So you know he goes in there, works up to some heavy low volume work on squats. Does some snatches. Thanks for starting. Does some accessory work. It's worked great for him. Just do five. Yeah. And then he goes and did a bodybuilding circuit with us. And you know I've competed in weightlifting, powerlifting and bodybuilding. And if I was to have a completely healthy body and not be 36 and decided I wanted to get into all, it would look similar to that. I would probably start with a snatch or clean a jerk on most days. Move to one of three power lifts and then do like the accessory work that is the least stressful. And just think about then periodizing the emphasis on those over time. So I think, I was looking at Mike's like, that's smart stuff, smart stuff. Anyone's ever watched how Stella got a groove back. That's Mike right now. So he's, baby's finding his groove. Yeah like, I was like, Mike have you seen your groove? And he was like, yeah I just got it back. And I was like, Stella.


Salatu wa salamu ala Muhammadin wa ala hi al-tayyibin al-taherin. Dear viewers, As-salamu alaikum wa rahmatullahi wa barakatuh. It's an honor to be amongst you and amongst the teachings of Quran and I'll wait a while for them to say, insha'Allah together we can take as much as possible and as we can asking Allah Subhanahu wa Ta'ala to widen our perspective and to widen our hearts and open our hearts to the knowledge of Quran and Ahlul Bayt, alayhum salam. In the previous episode, we reached to the point of when was the Holy Quran compiled based on the names of the Surat al-Hamd, which one was Fatiha tul Kitab. As we discussed, despite what is well known and it's a rumor that has been passed around that Quran was compiled during the time of Uthman and he was the one who compiled the Holy Quran. It's not true. According to the teachings of Ahlul Bayt, alayhum salam, that has reached us again, it was during the time of the Holy Prophet, where Rasulullah Muhammad sallallahu alayhi wa alayhi taught and told Amir al-Mu'minin, the commander of the faithful, where should each chapter be? Where should each verse be? And it was as a book, it came as a book during the time of Rasulullah, where we see when Eid al Ghadir, Eid al Ghadir happened, Rasulullah states, Al-Ni Tarekun Fikum Uthakalain, Uthakalain, Kitab Allah Wa Atrati Ahlul Bayt.  Kitab, as we mentioned within the previous episode, Kitab means something that has two covers and has pages in the middle. This is called Kitab. If it was a leaflet, if it was skins written and pages here and there, it wouldn't be called Kitab. And this chapter wouldn't be called by Ahlul Bayt, alayhum salam, by Rasulullah as Fatahatul Kitab or Umul Kitab, the mother of the book or the one Fatahatul Kitab that is the beginning of the book. Also, how can it be that Rasulullah Ashraf ul-Makhluqat, the best creation of Allah subhanahu wa ta'ala, which he thought and he thought and paid attention to every small little detail, every small little detail that is within his lifespan that he mentioned and he discussed it. Will he leave this important task, the task of bringing the Quran together? Of course not. This is part of our belief as the Shi'a of Ahlul Bayt, alayhum salam, that the book was compiled during the time of the Prophet because, always, and through a couple of Ahadith where Rasulullah said, I want to make sure this book comes together as one book, these pages of Quran, and he ordered Amir Mu'mineen to put it together and he was on top of Amir Mu'mineen teaching him where to put the verses of Quran and it captures, it captures. He says, because I don't want what happens to the Torah and injeel, to other books. And I want people to be misguided to say, oh, this was part of the Quran or this was not part of the Quran. We believe that the Quran that we have amongst us, us as the 12 words, according to the narrations of Ahlul Bayt, alayhum salam, is the same Quran and the same sequence and order that was put together at the time of the commander of the faithful, Amir Mu'mineen, Ali ibn Abi Talab, alayh salam. So one might ask, then why the rumor is so out that it was compiled during the time of Uthman or Mu'awiyah and so on and so forth because they tried to bring virtues and fadile for those people. Not having any virtues themselves. They tried to bring them as a virtue that, okay, he was the one who put the Quran together. This is a very high virtue. So we summarize it and there's a discussion, a lot of discussion that can be get into about the timing and what happened and so on and so forth, but I'm giving you, based on our time, the general ideas to your hand. Bismillahirrahmanirrahim. We start after the previous episode, Bismillahirrahmanirrahim to be the first, the first verse of the Holy Quran. And it is part of the Surah, but it is separate verse. Bismillahirrahmanirrahim. Alhamdulillah, Malika yawm al-Din. Iyaka na'budu wa iyaka nasta'een. Ehdena sarata al-mustaqeen. Sarata la dina an'amta alayhim wa la dina. Seven verses. Seven verses, if you remember, we read, wa laqad a'ataynaka, seven verses. So for Bismillah, to be the first verse of the Holy Quran and every chapter, except Surah Al-Bara'a, begins with the first verse to be Bismillahirrahmanirrahim. So that becomes to 113, Bismillahirrahmanirrahim. But Allah subhanahu wa ta'ala replaced that Bismillah, which is not at the beginning of Surah al-Bara'a in the other verse where the letter that Prophet Sulaiman wrote for the Queen of Saba, he wrote in it, Bismillahirrahmanirrahim. So that's another verse within the Holy Quran. To make it 114 times, this verse has been repeated within the Holy Quran. Very important, let's get a little bit more practical. Every nation would start their endeavor, their most important task by the name of someone, by the name of something, and they dedicate that most important task or affair or endeavor to someone. During the time of Jahlia, for example, they would dedicate and they would remember and they would bring the names Gubal, Uzad, two, three different most important idols that existed in Ka'bah. Within the religion of Islam, we have Bismillahirrahmanirrahim. The Rahul Bayt, have emphasized so much and there are numerous narrations where they said, everything that you want to start, make sure you start with Bismillahirrahmanirrahim. Why? You know, living in the west, these examples are very obvious to you. Every company has a slogan, every company has a branding logo and has a theme. It has this theme and logo and branding. Everything comes under this logo, under this theme, under this motto, under this slogan, everything comes under this. By bringing Bismillahirrahmanirrahim to our lives, we are making everything that we do to have the color, to have the brand, to have the title and the slogan of Divine Name of Allah, Subhanahu Wa Ta'ala, by the Name of Allah, Subhanahu Wa Ta'ala, in the Name of Allah, Subhanahu Wa Ta'ala, the beneficent, the merciful, I start every task. Every task, that brings us to an action plan. Everything that we do, everything, I mean everything, the action plan will be for us to start slowly, slowly, get to use, get the habit of saying Bismillahirrahmanirrahim and start it. What is the benefit? What is the benefit if we starts with Bismillahirrahmanirrahim? Who reads it? He says, Bismillahirrahmanirrahim Allah has written to him in every letter four thousand letters. When we read Bismillahirrahmanirrahim for every words, every alphabet, which is nineteen alphabets, which is Bismillahirrahmanirrahim, Allah will write us four thousand letters. And he will remove and delete four thousand sins with every word within Bismillahirrahmanirrahim. And Allah will elevate us four thousand levels for every word within Bismillahirrahmanirrahim. What other blessings do we need? He says, another Hadith, that Hadith was in Tafsir al-Burhan. Another Hadith, and also in Tafsir al-Burhan. What Imam says, If the servant wants to read or do a work, a servant of Allah, when he wants to read something, or do something, he says, Bismillahirrahmanirrahim, I start this work, I start this recitation, I start this reading, with Bismillahirrahmanirrahim. If we start everything that we do, every task that we undertake, every action, everything that we do, we start by the name of Allah will be blessed. This act will be a blessed. This task will be blessed. This reading will be blessed. We wake up in the morning as soon as we wake up. Bismillahirrahmanirrahim, I want to go to the bathroom Bismillahirrahmanirrahim, take a shower, Bismillahirrahmanirrahim, set for breakfast Bismillahirrahmanirrahim, everywhere, leaving work, eating lunch, eating dinner Everything we mean everything that we do if we want the blessing of Allah subhanahu wa ta'ala to be in this action We should start Bismillah ar-Rahman ar-Raheem. Narration says When I say Bismillah ar-Rahman ar-Raheem, I am getting a Characteristic and actually with Allah subhanahu wa ta'ala. What? What would be the idea?  It's becoming divine I am doing everything based on the teachings of Allah subhanahu wa ta'ala Rasulallah alaykum as-salam Respect respect me Everything that I do I start with Bismillah ar-Rahman ar-Raheem Everything that I do it will be Bismillah ar-Rahman ar-Raheem. This is very very very important action plan that we have to keep in mind very important Why so what is the benefit again as if you remember if we discussed about Awadab Allah minna shaytan ar-rajim Awadab Allah minna shaytan ar-rajim not only saying it verbally no believing that we need to seek protection of Allah subhanahu wa ta'ala. We should feel the danger of shaytan that he's trying to deviate us any way possible Saying Bismillah ar-Rahman ar-Raheem. Number one we're bringing the blessing of Allah subhanahu wa ta'ala to our task Removing shaytan from this task. We bring the name of Allah subhanahu wa ta'ala There's no more space for shaytan when we mentioned the name of Allah Bismillah ar-Rahman ar-Raheem. Bismillah ar-Rahman ar-Raheem in everything that we do So when Allah is there I Need to think of it. I Brought Allah subhanahu wa ta'ala into my task by mentioning his name Not that Allah is not there if I mention it I don't mean it when Allah is not there when I say Bismillah ar-Rahman ar-Raheem Allah comes to my task No, I'm blessing my task by remembering Allah subhanahu wa ta'ala and thinking that Allah this task that I'm doing Insha Allah getting it's it's getting me closer to you So when I say Bismillah ar-Rahman ar-Raheem I have to make sure the task and the job that I'm taking. I won't I Won't take it Silly I Won't pay attention to it. I will just do some sloppy job and I just try to finish it I say Bismillah ar-Rahman ar-Raheem I'll give you an example anything that we do. We must do our best in it. We must perfect whatever we do I'll give you shawla story and I will conclude one day Rasulullah Muhammad sallallahu alaihu ala He he was burying someone within the grave He himself went to the grave and he buried a believer and then they gave him these stones One after one after one. There are like square a rectangle Piece of blocks they give and they put it on top of the grave and then they Cover it with the soil and a dirt Rasulullah placed all these blocks and after these blocks comes the dirt Rasulullah was you know when you put the blocks the blocks didn't come exactly next to one another Edge to edge there were places that were empty and they were holes Rasulullah with his own index finger. He was Completely going around the corner and make sure all the holes and all the missing edges are filled with the rest with the dust and Clay so it's make sure it's completely covered An individual told Rasulullah Rasulullah you're putting these blocks you're paying attention to this job And you're doing a very perfect job. Don't worry about it We're gonna put dirt on it, and it's gonna be covered with dirt. Nobody be able. Nobody will see it Rasulullah says me Allah's mercy be upon the person who does the job who does the job and who does his best in it and he perfects this job Him Allah Emra and amala amalan fa'atqanah May Allah bless the one who does something and he Perfects that task that has been given So much importance into this statement Us as a Muslim everything that we do as a believer of Rasulullah Quran al-bayta aneyum as-salam. We will say inshallah as our action plan everything we do we say Bismillah ar-Rahman ar-Rahim So we get into habit of saying Bismillah ar-Rahman ar-Rahim before every task and then we will keep in mind while we are Throughout while we are through the process of this task this job this endeavor We make sure do our best if we want rewards from it even physical reward If we're even materialistic reward If we do good in it and we have brought Bismillah ar-Rahman ar-Rahim both will give hand in hand together Blessing and mercy from Allah subhanahu wa ta'ala and we doing our best in it. These two will give hand in hand together And inshallah we will get the benefit and the reward from this task that I'm putting But if I say okay Bismillah ar-Rahman ar-Rahim, and I won't do my best at the job, of course not gonna work We need dua we need Allah in our daily lives By saying Bismillah ar-Rahman ar-Rahim and we should do our share both of this Together we can see how much we start when we start a business when we go to school when we are cooking at house When we are cleaning we see blessings. We see something different because we started everything with Bismillah ar-Rahman ar-Rahim inshallah we will conclude this episode by Asking Allah subhanahu wa ta'ala the most important dua and that will be to hasten the opinions of our beloved ma'ma Mahdi Ajr Allah ta'ala Fawj Al-Sharif, Bismillah ar-Rahman ar-Rahim Allahumma kulli waliyyika al-Hujjat ibn al-Hasan Salawatu ka alayhi wa ala aba'ih Fihadah al-sa'at wa bi kulli sa'a wa liyan wa hafidah wa qa'idah wa nasirah wa dalilah wa aina Hatta atuskinahu wa ardaka taw'a wa tumatta'ahu fiha tawwila Rahmatika ya ar-Rahman ar-Rahmeen


You know, whenever we have a world where the likes of Vladimir Putin are tolerated, celebrated even, and the likes of Assad of Syria or Kim Jong-un of North Korea, not to mention numerous other dictators and dictatorships in the Middle East and Africa, whenever we have a world where these people are tolerated and supported, we will have Ukraine's. I don't say that with any acquiescence at all towards what's happening in Ukraine, I just say it as an observer of history. It is not the first of its kind, it will not be the last of its kind. And I was thinking the other day that, you know, my generation, we baby boomers, I'm in my mid-60s now, I think we've tried to make the world a better, safer place, and by and large it is. But I don't think I'm going to see in my lifetime the end of the likes of the Vladimir Putin's and the Assad's and so on. Maybe therefore in your lifetime, you young people watching and listening to this, you have always been the hope of breaking patterns of history. The Arab Spring of 2010-11 was led by people like you, teenagers, kids, that took to the streets by their millions all across North Africa, beginning in Tunisia and stretching to Libya and Yemen and Egypt and Syria toppling ancient dictatorships and oppressive regimes. They shed blood for it. On their watch, they said, enough is enough. Now I know that doesn't mean that those countries now have democracy and freedom and civil rights and human rights. I know that's not true, but it's the beginning of the end of those regimes. And I say this because my love and prayers and heart go out to Ukraine like the rest of us are feeling, but I also want to say my prayers are for the emergence of a generation of defiance and revolutionaries in these countries and all around the world that will say not on our watch, not anymore, and that perhaps your generation, not mine, will be the ones that will see the finish of this work, the capstone put in place as it were, the penultimate breakthrough and breaking of these patterns of history because history always repeats itself, where there's no resistance to it doing so. You, I pray, become the resistance that perhaps we have tried to be, but the job's still not done. Sending much love and prayers to the Ukrainian people all over the world today and to the emerging generations that are going to change the world forever and hand us something that I won't see in my lifetime. I have planted trees under whose shade I know I will never sit, but I pray that you, my grandkids and their kids will. Love you guys, hope that helps, much love.


Well the first set of year 11 and 12 curriculum for the Australian curriculum have now been released, English, Mathematics, Science and History, four English courses, four Mathematics courses, four Science courses and two History courses and then Geography as well, so 15 courses released. After quite substantial consultation we put out a first draft for the first set and on the basis of comments back revised them, put them back out for another consultation and have now produced these final versions and they're now about to be taken to the next stage. These Akara senior secondary curricula will now fit into quite varied state arrangements. In each of the states there are authorities that run the assessment systems with external exams or other means that provide the reports to students on their performance and provide the certification arrangements and these have to fit into that, they can't disrupt that, you can't expect states to run parallel arrangements. So they'll actually provide a common and agreed basis now for states working out what to do with them and Akara is going to work bilaterally with each of the states to determine the ways in which these new curricula will be integrated into courses in the states and we're committed to reporting back to ministers at the end of 2013 on the progress towards that integration and timelines for adoption of courses in the states because at the senior secondary level there are quite strong rules about how much notice has to be given to students coming through years 9, years 10 about what they will face in 11 and 12. So the first step on an important but long process. The number of strengths one of those is that it's a contemporary nature, it's future orientated, it looks at some of the great challenges facing humanity and it provides students with the knowledge and skills required to make informed judgments about those challenges and perhaps identify and evaluate alternative responses. There's also a good balance between physical and human geography which is important and the other advantage is that it draws on some areas of a familiar study that teachers will be quite comfortable with but also extends the discipline to new areas that reflect developments within academic geography. I see the biggest strengths of the senior secondary geography curriculum is that it provides a strong balance between physical and human geography, providing a broad curriculum for the students to study and the other strength I see is that it builds on the geographical knowledge that students have developed in their past studies of geography and then can use that in their future wherever that may take them. I see the strengths of senior secondary geography as being the way it enables students to learn about the major processes that are changing the geography of the world around them. Things like globalization, changes to the surface of the earth which are having enormous implications for sustainability and the process of urbanization which is significantly changing the economic and social life of people around the world. The new senior curriculum revitalizes the discipline. It draws on some quite contemporary issues that are future orientated, students will find engaging. It provides teachers an opportunity to extend the knowledge and skills and understandings developed in the foundation through to year 10. It also provides an opportunity for teachers to embrace spatial technologies and use those to develop students' conceptual understanding, provides an opportunity for in-depth study within topics and it also develops a nice balance between the physical and human dimension of geography. As someone who's taught in two states I see one of the biggest benefits for teachers is that this curriculum builds on what we've already taught in senior curriculums in the past, such as Natural Hazards, but also provides a more contemporary nature in that we can refresh our teaching and our ideas and further develop skills and geographical thinking in the classroom. I see the benefits for teachers in this new geography curriculum as being some refreshingly new material or material that looks at things that they're familiar with but in a different way. So when we look at land cover they will find things like deforestation that they're familiar with but put into quite a different context that is one of the frontiers of geographical research at present. And that I think should be exciting. I think the real benefit is that geography is future-orientated. It provides students with the knowledge and the understanding of skills to address some of the challenges they will confront as adults. It provides new areas of study, some that are more traditional but even with those traditional areas it extends those within a contemporary context. Through depth studies, through field work, through the use of spatial technologies they have an opportunity to study some of these issues in depth and I think that will hold them in good stead for the world they will inherit. For me the biggest benefit of this curriculum is the contemporary nature of the curriculum. For example, students can study any of the four topics and particularly topics like natural hazards or the sustaining places topic using field work and spatial technologies together and really have a real world application of those in the classroom. I see the benefits for students in the new senior secondary geography as being the opportunity to study some very contemporary issues that affect them personally, affect the places that they live in and are things that they will have to think about as they become adults. I also see a benefit for students in the range of choice that is built into topics where they can have the opportunity to go fairly deeply into things and I think that particular senior secondary kids need to be able to go deeper than broad and this is something that the curriculum has been designed to do.


Okay, so what we're going to do right now is we're going to simply go in to set up, we're going to go in and set up our Facebook ad, but we're going to go through the first setup, the first steps that are required before we even get there. And it's simple, it's just setting up our custom audiences and setting up our custom conversion. So my page is to the left. Did you already change out the link? Did you already switch it to your custom link? Okay, cool. So just get coder link. You can cancel. Get coder link and then just open up that link in another tab. So just, yeah, perfect. So just copy that whole link, open it up in a new tab, and then do the same thing for the thank you page. So we need these two pages up. Okay, so these are the two pages that we're going to be running traffic to, right? So the opt-in, you have the opt-in and then you have your thank you page. So now what we want to do is we want to go to the ads manager and we want to set up our custom audiences really quick. So let's hit the three lines, go into audiences or it's a bookmark audiences, custom audiences. But yeah, there's your audiences. So we always want to create an audience around the opt-in page and the thank you page. So just hit the blue button, create audience. And we're going to get very specific on these as well. So custom audience and then website and then next. Okay, cool. So now what we're going to do is we're going to, the all website visitors, we're going to hit that drop down the events, all website visitors and come down to specific, the second one down. And then the retention, 30 days. Why don't you take it up to 45 days? Anyone that's hit this page in the past 45 days will stay in this audience. And then all we're going to do is get the opt-in page, copy, copy just the domain. No www, no HTTPS. Yeah, just that part. Yeah, make sure it's just that part. And then we're going to paste it in. And then what we're going to do, yeah, see, yeah, so just take away the, yeah, take away the www, yeah, all that to the left. Perfect. Okay, and then hit the drop down the blue. Okay, you're good. Okay, now scroll down and we're going to exclude. We're going to exclude. So we're going to make this audience very, very specific. These are people who landed on the opt-in page, but never opted in. They never landed on the thank you page. So this will be a good audience that you can always retarget. So as you, as you build it in the future, run it running out to it again, a listing another open house, you can retarget this audience again, because they never opted in. So same thing with events, hit that drop down and come down a specific. So you're always just going to match mirror the top. So, in fact, you know, I take that back, I take that back. It's actually, you're not mirroring the top because these are leads, the link that we're going to put here grab the thank you page. That's the link that we're going to put here. So I don't want to, I don't want to minimize it to 45 days. I want to max it out to 180. I think 180 is the max. Yeah, 180 is the max. So, and then paste in that link. And so now. Oh, yeah, it's just, yeah, so you got to always double click the link, but it's okay. I don't need this. You could just move that bar to the right. Yeah, so just paste it in with just, just the domain. Okay, so and then the title you're going to scroll down and give it a give it a title. And this is simply, this is simply 4310 forest ranch. Yeah, 4310 forest ranch. And then in parentheses, visitors only. They've only visited the page they never opted in visitors only. Okay, perfect. Create audience. Okay, that's audience number one. Audience number two is going to be our thank you page. So those that landed that actually landed on the thank you page. So create audience. Those are, those are actual leads website next. And then here, all you're going to do is website visitors hit the dropdown, go to specific. And then the max here, go to max it out to 180. So Facebook will keep that and then just paste in the link here. Thank you. Yeah, the thank you link the thank you page. And then, and then just give it the name so 4310 forest ranch, and then in parentheses leads. So Facebook will keep these people in this audience for the max, which is 180 days. And so in the future, create audience. In the future, this could be, this could be an audience that you exclude from seeing future ads, or it can even be an audience that you include in your targeting in future ads. From the day the property is only going to one person to one family. Right. So what about all the other people that actually opted in, but didn't didn't get the property. Show them another ad show them another listing, you know, so. But at the same time, I tend to not not do that when it comes to the lead when it comes to the custom audience of the lead, because running an ad to them is going to cost me money. When I can just simply email them, I already have their email. Right. So if I had a video if I actually did do a video so let's say for example you you did you did a video you put on your Facebook business page. And yeah, we're running an ad on it. But I already have that email list from that from from these leads from that audience right let's say let's say this happened last month. So so last month we ran 4310. We have an audience of leads. Next month we're going to run another open house. And again, one thing I'm saying is you can exclude them or you can, you can include them. I would exclude them. So, so I don't have to spend money on it and then I would just send that new open house to that email list, because now we have a list. And maybe in that email, hey, hey Dave, this Sharon just want to let you know about our new open house our next open house are up our open house we have coming up this weekend. I think I've been inquired regarding my one last month. But unfortunately it went to another family. Take a look at this one click here to view my video now. And if they click, they can go straight to that actual ad. As they click, you could just link them straight to that video on your Facebook business page. That makes sense. Right so it saved me on having to spend money I can just email them since I already have their lead. So what I'm trying to say is that you yeah exclude them so leads are is an audience that you'll you'll always exclude. You'll always exclude from from future ads from future listing ads or future open house ads, the leads. Okay, so, so that's good. So that's what we needed that was step one is creating the audiences around the thank you page and the often. Now what we got to do is create the custom conversion around the thank you page we got that Facebook know out of these two pages, the thank you page is the most important. That's the page we're trying to get people to the thank you page. That's the cost version. So to do that we're going to click on the three lines and we're going to go to or we can go to our bookmarks for sure. Yeah, so, so go to custom conversions. And then here we're going to just simply create a new custom conversion so we have this one on the buyer guide leads. Hit the blue button, and then we're going to just create another one. And the name of it going to give it 4310 forest ranch. And I would name it the same as I named the custom audience 4310 forest ranch leads. So you can you can totally name it the same as the custom audience. So always remember the custom conversion is only necessary for the thank you pages. And then custom audiences for everything else for the opt-in pages for videos. And so now we're going to scroll down to the blue select your own category. And we're going to come down to yeah hit the drop down recommended and then come down to lead. Okay, perfect. And then just go to paste in the thank you page link right there. Perfect. Okay, cool. So yeah, yeah, take away the take away that it just calls for just just the domain. And we'll click create. And then it's going to take us through a couple steps. So go to business settings. So, so really read that go back click on the other tap 15 to the left. It says instruction number one in business manager go to your settings to assign the custom conversion to your business at account. That's what we're doing. So now click on the other one, the business settings. So now scroll down to the left. We have wearing custom conversions. So now you're going to add assets and simply add it to the ad account. So right in the middle to the right, add assets to the right. Oh, right down the middle. Yeah, add assets. And then you're going to just simply connect it to your ad account right here. Okay, cool. So add and then now the next step. So we'll close out of this one. So we're good here. And then now the next step is go to web configurations in events manager go to your domain web configuration and add this to your custom conversion. So here all we're going to do now is click on your domain, which you'll see right here. We'll click on that one the one of eight. Yes, click on that one and then manage events. And then edit. Okay, cool. And then here's your custom conversion. So we're going to switch out the the buyer guide leads to the to the 40 through 10. Actually, you know what, let me because that's actually is this replacing the other one.  Put it back to the to the buyer guide leads and then just simply just simply out of it. Yeah, out of it. And let's do. Yeah, let's do this one. But then it's showing as lowest priority. We're going to put 40 through 10 and click apply. And then yes, I confirm. Okay, cool. And then apply. Okay, awesome. We're good. So once this once this goes through, we can now go straight in and run the ad. So those are pretty much your two, your two steps creating the custom audience and then creating the custom conversion around around that. Thank you page. Okay, and then now click on the three lines to the left. And now you can go and create the ad. So as manager. Okay, perfect. So now we're going to just click on the green one. And then we'll go over here to leads, we're going to come down to leads and then and then continue. Okay, perfect. So now we'll just be taken over here. We're in the categories, you'll always go housing, the drop down and then just give it a title at the top as well. The new leads campaign yet delete that in 4310 forest ranch. And then in parentheses leads, that's the objective, the leads. Okay, cool. And then next and that's it. So that's step one, super simple choosing the objective which was leads and then going housing. That's it. And then here we're going to just simply scroll down. We're going to go to the website, we're driving it to a website and then your, your conversion event, excel one out, and then come down to your other one, which is the 4310 forest ranch leads perfect. And then we're going to just simply go in. Do we miss anything at the top, or did I miss anything. No, we're good. We're good. Okay, cool. So now we'll scroll down. And now here, all we're going to do is go budget. What do you what have you seen people spend on open houses because it's literally just trying to target people to come out. I don't, I don't foresee like spending a lot of money on it because I'm also going to have all of the open house signs on that day, but it's just really kind of drumming up. Really, it's kind of drumming up. Well, I don't know what are your thoughts. Well, not the cost per result you wouldn't go there but scroll down. It's a budget and schedule. So right. Yeah, so just go go go lifetime. And I would run it from when is it's next, it's next Saturday, not this Saturday, but next Saturday, next Saturday and I'm not going to start it till Friday. Yeah, so you're going to Friday to Friday or you're going to or you're going to go Friday to Sunday Friday to next Sunday. No, I'll go probably. Well, the open house is next Saturday. So I was going to go your calendar. Open up your calendar real quick. I was going to go. I was going to go. It's the eight. So I was going to I was just going to run it Monday through Friday. It's not really a lot of time but but you can. Should I go or should I go Friday to Friday. I would go probably what when is it it's it's it's the eighth it's Saturday and it's only one day. Yeah, I'd go Saturday to Saturday. So go from the first to the eighth. Yeah, from the first to the eighth. Okay. And maybe spend maybe spend maybe spend 10 bucks a day on it maybe spend 70 bucks on it if that was if that's in the budget. Like I would spend at least at least $10 a day on it. Okay, yeah, 75 lifetime and then change out the date at the bottom. We're going the first first and then and then what I would do to is I would start it. What times it end on on the eighth ends at 2pm on Saturday. I'd go to PM to 2pm. Got it run an even $75 based on the time. So 2pm to 2pm. Perfect. Okay, cool. Perfect. We're good. Okay, awesome. So scroll down. And then here what we're going to do is we're going to people living in or recently and people living in or recently in on this location. And let's go into your custom audiences real quick. Let's see the custom audiences. Click inside that box above real quick to the right in the middle custom audiences. What do we have in here we have the intro video that that's already ended right the intro video. Yes, go ahead and and retarget that audience retarget the through play. And then. And then. Yeah, that's it really the three ones still running. So that's good. So yeah retargeting the through play. Perfect. And then the United actually there's a buyer guide lead that's running right now. Yeah, it's still running though. So it's still running. Yeah. To retarget but the intro video and that's a decent one to put in the retargeting. Okay. So, so people living in and then so take out the United States, just hover over the United States and just put in the actual address and what I what I would recommend is is putting the actual 4310 forest ranch. And then just and just building it around 15 miles around the actual physical address. So go down to, yeah, keep typing until you see address, not place. Yeah, we want address. I keep keep typing. Ocean site. Yeah, see if you can. There's the address perfect. So it's ranch it's it's ranch way. Forest ranch way. Yeah, I guess it is way. Okay. Okay, cool. So 15 miles that's pretty that's pretty good unless you want to go further out but I don't know if people 20 miles away or driving in. I think I think I'll go, I think I'll go 25 25. Okay, cool. So you never know people in San Diego might be looking to move. Oh, yeah. Yeah, so 25 and then just type in the number, or you can do it that way. Perfect. Okay, cool. Perfect. So we'll scroll down. Yeah, we're good. Okay, cool. Now here's what we're going to do too is we're going to. Yeah, scroll down. We're going to come down to the placements. Go ahead and hit manual placements. Let's let's kind of narrow it in. So rather than putting it everywhere, just uncheck Instagram messenger, Instagram messenger and audience network. And then here the feeds. So just click on to the left, the little arrow. Yeah, click on that. And we're going to leave Facebook feed.  All the way down. Okay, perfect. So we'll just have all all budget going into into just those three placements. What about this? Yeah, uncheck all of this. Budget targeting placement. All that is in the asset level step two. So now I'm on the third and final step. So select your Instagram account. We didn't actually name this. Should we name it? Yeah, you can name it. So click on it again. And then just give it a name and and and all I'm doing is just naming what happened below. Budget $75. Oh, 4310 4310 forest ranch. And then and then dash edit placement. That's kind of all we did. So I just I'll just briefly describe what happened here in this in this one step. Yeah, manual placement. Perfect. Okay, cool. And we're good. So next. And then here you'll just simply hit the drop down for Instagram and connect your Instagram account. Yeah, perfect. And then yeah, the title at the top you could just put force. You just put 4310 forest ranch video. Because it is a video right your ad. Is it a video. The video for the ad. Oh, actually is it on the business page yet. You haven't even posted it yet. No, I have it. So I just wanted to get all of this. So I would need to post it on. So what on my video. No, I'm sorry. Go ahead. So do I always have to post it or just can it just be like, or just be like this ad. Yeah, it could just be the ad you don't you don't always have to post it. Yeah, so let's just, let's just what do you what do you have planned for it a video or an image. I feel like it should just be an image. Okay, cool. So do you have the image right now. To be honest with you, it was just I was just going to screenshot this right here. Okay, let's screenshot that image. Yeah, let's just take the actual image not the screenshot but the actual image of the property. Yeah, let's just do that you have that file. So just hit as manager. Okay, yeah that one and then scroll down. And then, right. Go up a little bit. So right here create ad, and then you're going to simply manual upload. Yeah, scroll down single image. And then you'll see the, the ad media button right here. So ad media ad image and then just upload the image from your, from your computer. So upload, and then you'll just upload, upload any image. Got it. Okay. So for right now just put anything for right now. Any image just to just to get it published. Yeah, that's it right there. Awesome. Perfect. And then next, and then over here, we'll just simply add our. Yeah, I recommend it. Perfect. Or you can go original take a take a look at original. Oh shoot. No, you're fine. So, yeah, actually looks better. Yeah, click on, click on, click on edit original. Yeah, I know that's original. Yeah, that's full but what you had it on was square. Okay. Yeah. So, but that, no, that looks good there. That looks good there perfect because you hit cancel. Okay, perfect. You're good. So now scroll down. And then, and then the primary text, this where you just, you would write out the text now. And then, and then you would add your call to action button. Okay, so this is where and then, and then when I'm ready to publish, I just publish it. What happened to the picture. Yeah, because I think as you hit cancel, so it didn't even fully save, but hit the trash can to the right that little trash can. Yeah, just just do it over and then add media. Yeah, add image. Next. See right here. See right here.  Got it. Oh, I see it's square. So original, and then hit next. Yeah, leave the original. That's good. And then done. Okay, cool. So there, there it is there. So, don't update once you start typing something going to start typing something. It'll, it'll, it should populate. Again, so the headline is at the bottom left of the image. So the headline. Click learn more for all the details or click learn more for more details, or click learn more to RSVP, or click learn more. For all the details for all the details. Yeah, click learn more for all the details. Click learn more for by seeing photos. Perfect. Awesome. There's the image. Okay, cool. So now, see how that I see it and it and it's very it's a brief description. So what you wrote doesn't necessarily fit. Great. You can see it there to the right. So, so click learn more for for for details that I think that's good. Click learn more for details and then maybe put images photos or put any of that verbiage in the text at the top. Yeah, yeah. Yeah, so, and then scroll down. So now we just need to add our, our call to action button. So the learn more button is right there. So scroll down, and then you'll just click learn more. It's fine. And then scroll down. So the destination right below. So here you'll go website and then that's where you'll paste in the, your opt-in so grab your opt-in page and it goes right there. Perfect. And that's it. So it's only here where you actually put everything HTTPS www it's it's here in the website. Okay. So, so now, so now what is, so I have a question. What if you want to add what's if can you add more than one headline. You can and that's a form of testing. So, but your budget needs to be a little higher. So, oh, I see. Okay, I was just seeing all these other like, I saw like five up to five headlines or something like that. Yeah, when you're running it at a higher budget and when you're running it for a longer period of time, then you'll want to you'll want to that's a part of testing so testing headlines testing images. And audiences. That's a form of testing when you're running. And that's why I like, that's why it's it's these one off ads that are not, not even really the best, because it's just such a short period of time. A listing in an open house. It's such a short period of time of running an ad where you can't possibly get that much data. That's why I was wondering, like, out of all of the people that you actually out of all of the people that you actually do people even run listing and open house.  You know what I mean where they just they're just crushing it and they got to spend marketing money. Right. So they're just that's what that's what I was going to ask you to so is it even worth it because I've never ran open house ads ever. The only thing I've ever ran is like right before hey, like on Saturday hey join me through my, you know, come see my open house and I give my tour of the house but it's really just to you know, put it out there is more PR than it is anything so I don't know how effective this would be to be. I'm almost kind of wondering whether I should spend money on this. I should yeah I would I would for sure because and to tell you the truth, you can even run it for a longer period of time. Like, like, most of my clients will focus on just one thing. Like, focus on just the seller guide, and that's it, or the buyer guide, and that's it. Yeah, I'm thinking that's what I'm thinking as well. It's both it's one, like it's literally one, like it's one pick one the buyer pick one, like it's just one it's not both. You know, so, so, and the reason for is because now now you get to put all your money into one campaign and run it for a long period of time 90 days for example. Yeah, exactly. And not spread yourself too thin, but but at the same time that's one strategy. This right here could be a strategy as well. What if I just run open house ads and get a shitload of people to opt into to my open houses. And although it passed already.  I could probably show that person another listing. So I have clients that really run that that that won't I have one client right now Oscar. He's not running a buyer guide or seller guide he's only running ads on his brokers listings. And these are listings that are some of the listings are even already under contract, but he still has the ad running, and he's still capturing leads every day from it. And his first email that goes out hey Dave this Oscar hey thank you so much for inquiring a few minutes ago on this beautiful open on this beautiful listing, unfortunately it won under contract. However, I do have right so that could be a first email that went out. Led that person know hey sorry, but I still captured the lead off of the listing. Yeah, that makes fun. And so you just spend all your money and all your time just running that type of a campaign. So it's either an open house strategy and you're running with with this type of strategy from this point on or or a listing strategy or or the seller guide or buyer guide. So it's kind of makes sense, kind of up to you, but but but but the reason why these listings and open houses are kind of one off is because normally a person would only run it for a few days and that's it. And so, and so that's why the long it's all about the long game with which social media advertising it's all about the long game. It's not fast success for sure, but but it's the pixel it's the custom audiences. It's really that is what I'm paying for as well. And I need to make sure that those audiences get big. But if I keep running different campaigns and different products and different services than my, my audiences aren't going to be that big, because they're all spread too thin. Yeah, that makes sense. At the end of the day I really just want to focus on my, my buyer, my buyer guide, but go all in on the buyer guide. Run this one, run this one just so you can experience it and get some leads off of it and see how it goes.  And would do really, really good focusing on all one strategy. Okay. And with your social media marketing with your offline with your word of mouth. Yes, Sharon can do it all. When it comes to our Facebook ads. That's the strategy. So, okay. So this will be in draft until it was I'm ready I'll just then I'll find I'll finish it all up and then it'll be ready to go for Saturday. Yeah. Because it's not it's not going to go live until next whatever next Saturday or Saturday. Publish it anyways, publish it anyways, just so it just so it's, it's out there and it's in line and then all you would have to do is come into so X out to the top left I'll show you how to come into it later. So and then X out or uncheck the boxes or you can just hit one selected one selected the blues at the top on just check them all. So you can just yeah you can either check the boxes to the left or or hit the X at the top one selected.  So now just check the box so that scheduled the 4310. So now in the future all you do is just check that box on the campaign tab that's where right right now campaign. So you would check the box and then you would click on the third tab, the ads for one campaign. So click on the third tab, and then you would come over here to the to the title click on edit. So right below the title 4310 frw video right below the type. So you'll click on edit and then you would come in here and change up that text. Got it. Okay. And then it would publish it here. Just on this step you would publish it. And that's it. Perfect. Remember remember when you publish it when you publish it if it gets stuck. If at the bottom it doesn't turn green. Then and it gets stuff I hit edit so as you watch type in anything scroll down and go back to the text and just type in join us open house Saturday, whatever. Now the green button lights up so click the green button. It goes blue. And then it goes green. If it doesn't go green, it got stuck. Right so that's when you'll open up another tab. You'll go back to the ads manager and you'll click the blue button in the top right here. Okay, review. I'll be blue. I'll be blue. So you push that click that and that will push it through. Got it. Okay, so whenever I'm ready to edit I edit the ads page, the ad site. Yeah, but check the box on the campaign tab. Check the box there so Facebook knows which one you're referring to and then and then yeah and then come on to the third tab. Got it. So check the box here then go here. But okay. That makes sense. Yes, that makes sense. And that's it. Run that. Keep me posted. And let's get your buyer. Let's get your next buyer one buyer guide one out after after this one ends. Perfect. All right, well we'll talk soon. Thank you. I'll be a message away. You're so welcome. Have a good one. Bye bye.