I was just at the Sandy Metz talk, really awesome, really excited to follow up with no code. There will be no code in this. I'm sorry. I'm Jen, and I'm here to tell you about some elements of design. I always hear from developers that they don't know how to design, but I don't think it's true. You're incredibly smart people, and you can figure it out, and I'm here to help. Currently, I'm a designer and front-end developer at Rap Genius, a perfect website, designed it all myself. That's not true at all. So I think that we know by now we're living in a world of design, a culture of design. Apple is number one, and everyone loves it. So I think we have an idea of why design is important, but we have to remember that we're building these things, all of the things that we're programming every day. We're building them for people, and people have to be able to use them as easily and as pleasantly as possible. So designing will set you apart from other people. It will buy you goodwill and trust from users when they know that your site is well-designed. It's easy to use, and it's pleasant, and it's enjoyable experience. Design can serve as marketing for you. You can use it to sell yourself to people and have them trust you. And I would say that design is not just aesthetics. Design is also function. Form follows function. We know this in programming. We program around it, and you have to use this to sell your purpose. You can use design. So I also, as a developer, I don't want you to feel like you have to throw things over the wall to designers and say, I don't have any say in this. I don't know what I'm talking about, because you do. And I want to empower you to do so. Today I have seven principles here. Hierarchy, contrast, repetition, proximity, flow, typography, and color. And with these seven principles, I think that you can have a great base for working your way into design conversations. So a loose flow here is I'm going to define each principle, look at some bad examples, counter with some good examples, and then use these examples to give you some rules to use and fall back on. All right. So number one is hierarchy. Hierarchy is all about priority in your layouts. So you can see from this slide itself, I'll use all of these slides to show you how hierarchy works. The word hierarchy is number one. It's bigger. It's greener. It's the first thing that you're going to look at on this page. And it is the most important. It's what we're about to talk about. So you can see here's like a flow of hierarchy. You look at this big thing at the top. You look at the next biggest thing. You look at the smaller things. Before you even look at the browser or the phone or whatever you're designing, you want to ask yourself, what am I doing here? Why is someone coming to my site? You have to ask these hard questions so you can have great answers and be prepared. So bad example. This site, there's no clear hierarchy here. The first thing that you see is the logo. A good technique that you can use is to blur out your site and see if anything pops out. And the only thing we see here is the logo. There's everything else. This is the reason that someone is coming to your site. The headlines, the tag, the sidebar, all of this have the same priority. Totally boring. So a better example of hierarchy is this site. The first thing that we see here when we blur it out is this knowledge headline. The content the people are coming to the site for. The number one most important article. We do see the logo here, and it's important to let people know that this is where they are so that they feel comfortable here. And then the third thing that we see, so we've got the headline, the logo, and then the other actions that you can do on the page, say, I don't want to do that one thing, give people another option. That's the second thing that they see, third thing that they see. They see lots of things all at the same time. Buzzfeed, they definitely see lots of things all at the same time. It's so much going on. There's nowhere to look.  Everything is asking for your attention. And if you tell the user that everything is the number one priority, then what you're really saying is that nothing is important. You're saying that this is all throwaway. And of course, Buzzfeed, they have to go down this rabbit hole. They're looking for the page views. But I don't think that's the way to get users to trust your brand. And I don't think people trust Buzzfeed. They know what Buzzfeed's doing. So I would go look at the stalwart like New York Times for a better hierarchy. You blur this out. There are fewer things catching your eye. We're humans. We're going to look at photographs.  We sort of are tuned to blur out ads. We don't look at ads anymore. So we've got these two pieces of content. And then we're going to look at the text that is associated with the images. Then we're going to look at the big headlines, which is the biggest stories of today. And then sort of everything else. But there's a path here. And there's a flow that they use to guide you around the page. And by telling people that, like our priority here, is news. And we want to be serious here. You tell a great story for the user. Contrast. So contrast creates interest on the page. And by creating interesting differences for a reason, you engage the audience. So there is some contrast here. We have the bigger text, the greener text. It could be a lot more blinged out. But this is just an intro slide. It's not that important. So we can use things like line, shape, texture, color, and patterns to create contrast on the page. So here we have lines versus shape. We have opposite colors on the color wheel. We have this textured pattern versus a blank space. And there's also contrast with typography. So we have a huge headline, colorful, balanced by a much smaller piece of text. So something like this site, I would not say has great contrast. It's GitHub, great website. But they're not really pushing into the limit. And of course, it's not maybe in GitHub's best interest to really worry about that. But they're going with some defaults, black, white, and blue links. Not very exciting. And this, I think, is a bigger problem. There's the contrast of these examples that they're trying to show you, small to really sell themselves to you. You know, you can't see the actual features. So you want to be really bold. I think this is a better example of contrast. They're using this bright blue background, this actual photograph paired with sort of geometric text. So we have the geometric layout and this organic thing happening next to it. And we have flat white shapes versus blue and brown colors.  They know how to sell you something. This is a Yahoo widget section. It doesn't have great contrast. The headlines barely stand out. There are a lot of different types of content here, but they all look the same. And you can't really interact with them in different ways. So you can push it a lot further than this, I think. This is an Evernote screen where the different types of actions that you can take have totally different designs. They have this dark background with the lighter green color. There's a good contrast. You can tell that they give better love. You know, the section for creating content looks different for the section for looking through the content you've already created. And there's a new way to look at each thing. So another not great example of contrast. There is some stuff here. You know, there's big. There's big techs. There's small techs. There are colorful buttons. But it's sticking to the defaults. And it's not really engaging the user in a way that might be new, fresh, or memorable to them. So I'm going to say that they're falling into the bootstrap trap. We all know it. We all love it. It's great. I mean, no, it is great. No, I messed the joke up. The bootstrap trap. It's terrible. I'm just kidding. It's awesome. I'm saying that you can use it wisely. There are basic there. There are tons of key and amazing design features there that you don't have to worry about, that you can go on to build the fun parts of your product. But I'm saying that this is also a bootstrap site. And they've done a ton more work here to make it really memorable. They use a lot of different elements. They use texture. They use an illustrated background. They use this yellow color and scale to set themselves apart from other services that you might want to use. And you can still use bootstrap, and it's really important to. It's really important to build on top of it to make this is also a bootstrap site. But they use this image in the background. They sort of break out of a grid to call out certain elements of their product. It makes it much more compelling for people. Number three is repetition. Repetition creates patterns and expectations which unify and strengthen your message. So here we have a bullet list. We have an ordered list. This is something that is a tool that we're familiar with grouping things together. Everything looks the same, except for the one thing that we're calling out, which is the section we're about to start. So there are different things that you can use to create repetition, like spatial relationships, bullets, similar colors, formatting. And all of these create patterns that let people know that they are safe in your website, in your website, on your website. So you all know, don't repeat yourself, but that's not true with design. And it's not really true with code either. You do need to repeat yourself, but in ways that are purposeful and ways that you can do it once, and then you never have to do it again. You set up a system and it's like, oh, we have a new button. I guess it needs to be a different color because it's more important. No, I mean, set up some basics and then never have to code them again. Well, you know, that's always the dream, right? So this is a Best Buy list of products, but they have a ton of different ways that you can interact here. There's so many different buttons and dropdowns and checkboxes, and imagine having to code this. And every time you try to add this new feature, you have to design a new way to put it on there and you tack it on and it doesn't really fit.  They all look the same. If you have to add a new one, it just goes in there. It's using a grid, which is comfortable for users, and they use similar elements to create consistency. So they have these icons that are all the same design, the same matching typography, one, two, three, four. We know what we're doing, we're not surprised here. This is an old version of the Facebook feed and they figured it out by now. They figured it out a lot better, but you can see here when you drill into this content, it's really hard to see what the pattern is. It's like, I think this is a link that's attached, but there's so many different things going on that users can't learn the pattern and then as they float on the feed, move smoothly down it. This is an alternate example where it's a much better sense, there's a much better sense of repetition here. We have this bar along the top. You know where you are, you're in this context, and then each headline looks exactly the same, each set of metadata looks exactly the same and they use icons and alignment and different colors to create a pattern and stick to it. So number four is proximity. One second. So delicious. Okay, proximity is about grouping related elements together by using space to create associations between them or using empty space to disconnect unrelated elements. So here we have one concrete group of elements. We have a list and that's all there is on the page. There's nothing else distracting you. Know that we're in this section, we're about to start something new. So some tools that you can use to create proximity are using columns, you need to group similar action items together and using white space to separate things. So this is an example where proximity is not being used, it's overwhelming. There's too much information on this ESPN site. There's all different kinds of information just packed on top of each other and it's very confusing to parse.  And a place where proximity is really important is for form. So this is a much better and clearer way to sort of get some information and input some information. So that tells you what section you're in, there's some basic form patterns, all of these fields are required, lining the labels up together. And they use white space and they're grouping elements in a small number to make it easy to use. So we're all familiar with Craigslist, great website, we've all gotten, maybe your apartment on Craigslist. You can get there and it gets the job done but when you drill down it's like, what am I looking for? There are so many things here and they're all jumbled together. This is 40 things and they're not alphabetically ordered even top to bottom, they're ordered left to right. It's very hard to see what you're looking for. A good rule is to only group elements together in groups of three to five. It's the easiest way for humans to understand and it's going to make users much more happy to use your product. Craigslist, the listings, also have a ton of information right here. They're all jumbled in together. It's really important stuff. It's something that's going to, you just need to skip this whole listing because it doesn't apply to you. But this is all different kinds of information, there's information about the apartment, there's information about the listing on the site, the price, which is the most important thing, but they all look the same and they're all grouped together. So a better example of this is Airbnb's site. They separate these things out in a better way. At the top, they have the information about the booking, the comments, you can book it now, and then below they have the information about the apartment. So it makes it much more pleasant to scan down and they also have the big images that helps. And it makes better use of proximity here. And I would say a word of warning is to really make sure that your forums are fun and very straightforward to use and proximity is the best way to make sure that's happening. Put the credit card information in a different place than the shipping address. You don't want to overload users or have them be unclear like how much further they have to go, how much they've already completed. Proximity is a great way to use that. Number five is flow. So you're flowing down this list, you're not paying attention to the things you've already learned and then you hit flow. And that's where you stop and you're excited for the new section. And that's an example of flows. So sites are not pages. They are experiences with many states and possibilities. So you think of where you want the user to end up and you let that influence the design. So I would say there are two types of flow and we're just going to talk about one today. There's flow within one page. So what the user does on just one page and then there's flow between many pages like in an Amazon checkout process. You go through many different pages but they make that as smooth as possible so they don't lose you along the way. So we'll talk about flow within one page today. It's a little simpler. So one sample idea for flow is that you're looking at a product, you're looking at the details and then you add to cart. So this is the first step of the checkout process. And it's most important for you as the seller to make sure that they click that buy button. So you don't want to put anything that's going to distract them in between the beautiful image and the headline and the buy button. And it's customer service. It's customer service that makes it easy and fun for someone and that people have trust that they know how to get there and there's goodwill when something goes wrong. Another example of flow is you're reading a story on a site and you want someone to read another story. I would say that a bad example is Hacker News. We all love it and we're all there all the time but what happens when you click a link? You leave the page. It overwrites the page you're writing on.  You read this, you click away. Every single thing takes you away from the site. And instead of incentivizing you to stay on the site or to leave and come back, it just incentivizes you to leave. I mean you know to come back because of the freshness but I think there are better flow options there. Something that we're starting to see a lot more often is that you get to the end of a story and then you go immediately to a new story and it makes that flow seamless so you don't even have to think about it. Another not great flow is like I'm looking at this infographic and like where do I go? Do I go from one to six? Am I supposed to read down? It's pretty aesthetically pleasing but it's very contradictory in the ways that you're supposed to scan the information. A better way for flow is to give people one path, one path that they have to follow and make sure that it's very clear. So we're familiar with this idea of timelines. With this, you know, you're zigzagging down the page which is not sort of the normal flow of just going straight down or straight to the side. But they make it very clear with the icons, with the marks along this timeline. And so you feel very comfortable and you know where you're going next. Here's a form that's missing a ton of the helpers that we've come to know and love in forms and there's no special stylings here but the worst part of this flow is that it gives you the information and instructions for how to fill out the form two thirds of the way down the form. So you have to go back and revisit all of the stuff that you've already done and be like did I do this right? The best way to do these sorts of things is to give feedback too. You can give feedback for when someone's filling out a password. You say this is a terrible password. Keep going, keep going, you're getting there and then you've reached the end and you're ready to go. So number six is typography. A whole generation of designers on the web have made it very easy to access good typography and good web fonts and there are really small changes that you can make to default settings that make a big difference and a big impact on readers and readability. This is a simple presentation. I'm using one typeface the whole time. I would recommend one or two typefaces are a really great start for defining your product and your sort of personality that you want to give to people, show to people. So this is a condensed typeface. It's very loud. Trying to like throw all these things in your face really quickly. It was originally designed for highway signs and industrial machines. So you can sort of think about these and what impact that might have. So there is a sexier headline on the left and a sillier headline on the right. You can be very playful with typography too. Couple of services you are perhaps familiar with. Google web fonts, Typekit, MyFont, some things are free, some are paid, but it's not that much money and it makes a big difference. So another love to love Wikipedia actually, tons of information, spend hours and days of my life reading it, but it's so hard to read sometimes. The lines are so long across. You get to the end of the line and you lose your place. How do I get back to the beginning? They have the footnotes, which can be distracting sometimes. So a better way to look at typography is set some rules. The base line length is 35 to care. Sorry. 35 to 65 characters long, just count them. And that's the best human readable length for people. And the minimum font size to line high ratio is about one to one and a half. These are just write it down and don't worry about doing anything else because this is the best way. And if you're going to have a lot of reading on your site, look at other sites that do reading experiences in a great way. This is readability. They have a lot of different styles going on so that they can handle different types of content. And just a little love goes a long way to typography. An example, I love these love to hate things. Drudge report. Drudge report, impossible to read. Everything looks exactly the same. There's the headlines, there's sections or categories. There's social links. You can't even tell what you're looking at or why any of them are different, why something should be called out to you. I'll bring up the New York Times again as a great example. There is tons of information here as much as there was on the Drudge report page but they've broken it up into different sections and they do a lot of different typographic treatments that tell you how important or how not important something is. So they have section headlines to differentiate this section. They call out certain articles. They have whole category overviews with a different style and then they have listings which is user-generated content. They're all something different and they do use a custom typeface. They're a site for reading and they need to make sure that they give that love. So this is another site. You can use typography in interesting ways. You can layer things in a way to create a personality. This seems like a very elegant site. And just think of some adjectives that you want to convey to people and go from there. So the last element principle for today is color. I would say color with an asterisk because I don't think you should rely on color too heavily and I think it's one of the lesser important things. There are accessibility reasons like if you have colorblind users or your user base is on a ton of different monitors, the colors could look super wacky. And semantic reasons. Colors mean different things to different people. We have a lot of sort of like Western culture, green means go, red means stop, white means this, black. You want to be sensitive about your target audience and play into that. So three ways that you can adjust color to stand out are hue, the actual color it is, saturation, how bold it is, and value, how light or dark it is. And I would recommend using all three together to create different color combinations. So Facebook, we're all familiar with the Facebook blue. It's so boring, it's so sterile. It's not that exciting and we're not there for the color. We're not, you know, Facebook has to target every person in the world.  Blue is a very generic color and that's what they have to do because that's targeting their audience. So I'd say it's bad color, but it's, you know, you have to be thoughtful of that. So a site to counter it is V-Files, which is a shopping offshoot of V-Magazine. So it's very fashion-related, very young audience, very urban. So they have yellow as their color that they use everywhere and they use that to entice themselves to their target audience. If they did the Facebook blue, people would not think it was as cool or as interesting. So you can use a color to be bold and pick one or two and go with them. Don't pick 10, it's gonna look like BuzzFeed probably. So other color concepts are to use cultural colors that people are familiar with. Like I said, red and green. For some reason red, it uses orange and purple for their up and down votes. It's kind of cute and it's red, I'm not surprised, but in a lot of cases that could be very confusing for users and they also use the sort of basic standard blue link and I think we can do better than that. So here's an Etsy listing. Etsy I would say is like a pleasant, easy to use website. It's not super edgy, but that's to their advantage. That's what they're trying to do. So they have these blue links, that is the sort of standard. You sort of skim over that because you're used to seeing that and then they have the green around the actual product information and the green go by this button. Green means give you my money. So it's enticing, a red button would be like, oh maybe this is not good to do. I work a rap genius. Rap genius has a black background and our bold color is this sort of merry gold, yellow, orange, gold color. It's very bold, but we think that it makes a big impact to have a black background and stick with a black background. And we have this argument all the time like, is it too much? Are we alienating people? But we're gonna continue on with it and keep trying to do it. And I think that it sets us apart in a really incredible way. I might be biased. So now what? Very fast, maybe too fast, it's hard. It's hard, there's a lot to design and you kind of have to think of all of these things at the same time. But I really do want you to be in these design conversations and feel like you know what you're talking about because you do. You're on the internet every day. You see things, you like things, you don't like things and you might not know why but I hope that this gives you a little bit more vocabulary to talk about it and engage in these conversations. So every design that you work on is going to have elements of all seven and you can sort of twist the knobs on things to turn them up, turn them down and say like you know we don't need that much contrast because we have a really great flow and we want it to be really easy and we just want someone to go down the page and spend the rest of their lives on our website. You can use intuition, you know, you might code something and put it in the browser and it's like oh maybe this, you know, technically speaking this has the right amount of padding all around it but something about it looks off. Like there's a lot of tweaking and a lot of love that is worth giving that shows to people that it's very well put together. And that's it. Thank you.


Thank you very much. Thank you. Thank you very much Thank you. Thank you all very much for a most heartwarming welcome and It's wonderful to be back in New Jersey. I was close by this past summer. I went to a church festival in Hoboken and Today it's good to be in Hackensack the capital of Bergen County There are many things that are special about New Jersey One of them is the caliber of the people that you send to the Congress All of the successes we've had these past four years. We owe to people like Congresswoman Marge Rockama Congressman Jim Corder and we need more people like Marge and Jim in Washington and That's why I'm asking you To make Neil Romano a congressman and to make Mary Mosher a senator New Jersey's first woman senator we need them all in Washington and Now my friend and your great governor Tom Cain has told us about the good news About Hackensack that you're not only growing up. You're growing out You're rebuilding the inner city. You're attracting new businesses and new homeowners So you're very much a part of the great renewal that we've been trying to lead in Washington But which has really been made possible by you the people of this community and you the people of this state and this country that That renewal began four years ago when America changed course and we were guided in what we Set out to do by the advice of a very great president Abraham Lincoln said We must disenthrall ourselves with the past and then we will save our country Well four years ago. That's what we did. We made a great turn We got out from under the thrall of a government which we had hoped would make our lives better But which we found Simply was trying to live our lives for us the power of the federal government The power it had over the decades created great chaos economic social and international Our leaders were adrift. They were rudderless without a compass Four years ago. We began to navigate by certain fixed principles and our North Star was freedom and Common sense were our constellations We knew that economic freedom meant paying less of the America's family's earnings to the government and so we cut personal income tax rates by 25% we knew that inflation the quiet thief was stealing our savings and The highest interest rates since the civil war were making it impossible for people to own a home or start an enterprise And let me inject a little news item here if you haven't heard the news as of this morning Led by Morgan guarantee and three other very great banks in the United States. The prime rate came down to 12 even I wasn't going to but okay if you insist We knew a few years ago that our military defense had been weakened So we decided to rebuild and be strong again and this we knew would enhance the chances for world peace It was a second American Revolution and it's only just begun America is back a giant powerful in its renewed spirit The growing a it's growing economy powerful in its ability to defend itself and secure the peace and Powerful in its ability to build a better future and you know something That's not debatable Yet four years after our efforts began Small voices in the night are sounding the call to go back Back to the days of drift the days of torpor timidity and taxes My opponent this year is known to you But perhaps we can gain a greater insight into the world that he would take us back to if we take a look at his record His understanding of economics is well demonstrated by his predictions Just before we took office He said our economic program is obviously murderously inflationary And that was just before we lowered inflation from above 12 percent down to four And just And just after Just just after our tax cuts Just after the tax cuts he said that the most that he could see was an anemic recovery And that was right before the United States economy created more than six million new jobs in 21 months and 900,000 new businesses were incorporated in the last 18 My opponent said that our policies would deliver you a misery index The likes of which we haven't seen in a long time Well now there was some truth in that Now you get the misery index from adding up the unemployment rate to the un to the inflation rate And they did that they invented that back in 1976 in that campaign and then they said that Jerry Ford had no right To seek re-election to the office of president because his misery index was 12.6 Well, they didn't mention the misery index in the 1980 election probably because it was over 20 by then and They aren't talking about it too much in this campaign because it's down around 11 My opponent said that if we decontrol oil prices, it would cost the Americans consumers more than 36 billion dollars a year Well, we did decontrol oil prices one of the first things we did and the price of gasoline went down by 8 cents a gallon Now I've just been figuring that maybe if we could get him Well, we could get the economy in absolutely perfect shape if we could only get my opponent to predict absolute disaster Now he says that he cares about the middle class And he he boasts I have consistently supported legislation time after time Which increases taxes on my own constituents? Doesn't that just make you want to be a constituent of his? He's no doubt proud of the fact that as a United States senator he voted 16 times to increase taxes But this year he's outdone himself He's already promised to raise taxes, but if he's to keep all the other promises he made To this group and that he will have to raise the taxes a prorated amount of about $1,890 for every household in the United States That prorates out to more than a hundred and fifty dollars a month that's That's kind of like a second mortgage a Mondale mortgage But his economic plan has two basic parts one to raise your taxes and Two to do it again, but I've got news for him The American people don't want his tax increases and he's not going to get them His tax plan would bring this economic recovery to a roaring halt But I'll give it this it gave me an idea for Halloween If I can figure out a costume that will look like his economic program I could just scare the devil out of all the neighbors You know if my if if my opponents economic program were a television show It would be let's make a deal You know, that's when you'd give up your prosperity in order for whatever surprise he had hidden behind a curtain Now if his campaign were a Broadway show It would be promises promises And if it were a book the administration were a book that he served in You'd have to read it from the back to the front to get a happy ending You know he sees an America in which every day is tax day April 15th We see an America in which every day is Independence Day the 4th of July Seriously, we want to lower your taxes yours and everybody's in this country So your families will be stronger our economy will be stronger and America will be stronger I'm proud to say that during these last four years Not one square inch of territory in the world was lost to communist aggression And the United States The United States is more secure than it was four years ago And yet my opponent sees a different world Sometime back he said the old days of a Soviet strategy of suppression by force are over Now he said that just before the Soviets invaded Czechoslovakia And after they invaded Afghanistan, he said it just baffles me why the Soviets these last few years Have behaved as they have But then there's so much that baffles him One year ago, we liberated Grenada from communist thugs who had taken over that country My opponent called what we did a violation of international law that erodes our moral authority to criticize the Soviets You're right. There is nothing immoral about rescuing American students whose lives are in danger But by the time my opponent decided that action was justified the students were long since home After the Sandinista revolution in Nicaragua, he praised that he said winds of democratic progress are stirring where they have long been stifled but we know That those democratic wins he was talking about were the Sandinistas Persecuting the genuine believers in democracy Exporting terror they went on to slaughter the mosquito Indians abuse and deport church leaders slander the Pope Practice anti-Semitism and move to kill free speech Don't you think it's time that he stood up and spoke out and condemned the Sandinistas crimes But more recently He failed to repudiate the Reverend Jesse Jackson when he went to Havana Stood beside Fidel Castro and cried long live President Castro long live Che Guevara But let me try to put this in perspective The 1984 election isn't just a partisan contest I was a Democrat once in fact for the greater part of my life I was a Democrat but in those days the leaders of the Democratic Party Weren't the in the blame America first gang It's leaders were men like Harry Truman men who understood the challenges of the times They didn't reserve all of their indignation for America They knew the difference between freedom and tyranny and they stood up for one and damned the other To all the good Democrats and I hope there are many present here today Who respect that tradition of those previous leaders? I would like to tell you you're not alone We're asking you to come and walk with us down this new path of hope and opportunity We need you and believe me We can them say the salvation of this country is a bipartisan operation this Month an American woman walked in space Katherine Sullivan made history But after that walk in space She went back to a space shuttle in which some of the great scientific and medical Advances of the future Will be made cures for diabetes and heart disease may be possible up there Advances in technology and communication But my opponent as a senator Personally led the battle in the Senate against having the shuttle program at all.  We support the space shuttle and we've committed America to meet a great challenge Because what we're going to do next is build a permanently manned space station and we're going to do it within a decade I've probably been going on too long here But the point is We were right We were right when we made our good turn in 1980 We were right to take command of the ship stop its aimless drift and get moving again And we were right when we stopped sending out a an SOS and started saying USA Thank you You know the United States was never meant to be a second best nation Like our Olympic athletes this nation should set its sights on the stars and go for the gold If America could bring down inflation from twelve point four percent to four Then we can bring inflation now down from four to zero point zero and that's what we're going to do If lowering your tax rates led to the best expansion in 30 years then we can lower them again and keep America growing into the 21st century if We could create six million new jobs in 21 months And then we can make it possible for every American young old black and white who wants a job to find a job If our states and municipalities can establish enterprise zones to create economic growth Then we can elect people to Congress We'll free our enterprise zones bill from Tip O'Neill who's had it buried in a committee for two years now Get it out on the floor and provide opportunity and hope for the most dispossessed areas of America If we can lead a revolution in technology and push back the frontiers of space Then we can provide our workers in industries old and new All that they need Because if you give American workers the tools they need They'll out produce out compete and outsell anyone any place in the world if our if our grassroots drive to restore excellence in education could reverse a 20-year decline in the Scholastic aptitude test scores Then we can keep raising those scores and restore American academic excellence second to none If our crackdown on crime could produce the sharpest drop ever in the crime index As it did last year then we can keep cracking down until our families and friends can walk our streets again without being afraid if we could reverse the decline in our military defenses and Restore respect for America as we have Then we can make sure this nation remains strong strong enough to protect freedom and peace for us for our children and for our children's children And we're going to do that And if we make sure that America remains strong and prepared for peace Then we can begin to reduce nuclear weapons until we have eliminated them from the world entirely If we can strengthen our economy Strengthen our security and strengthen the values that bind us then America will become a nation even greater in art and learning Greater in the love and worship of the God who made us and who has blessed us as no other people have ever been blessed in history To the young people of our country And I'm so pleased to see so many here as I've seen in meetings like this all around the country Let me say to you now you young people you are what this election is all about you and your future Your generation is something special. I've seen that from coast to coast You know This was what I was starting to say at the end of the debate last Sunday night when I ran out of time So I'm gonna say it here It is our highest duty To make certain that you have an America that is every bit as full of opportunity hope and confidence and Dreams as we had when we were your age My generation and then there were a few generations between mine and yours Those generations we came into an America and grew up taking it for granted That you could dream and make your dreams come true that there was no limit on what you could accomplish if you set out to do it and Went after it and I want to tell you that those generations. I've just talked about that are above yours our sacred responsibility is To hand you when it's your turn and you take over We must hand you an America that is free in a world that is at peace all of us All right, all right, we'll do it then all of us together All of us are part of a great revolution and it's only just begun America will never give up its special mission in the world ever There are new worlds on our horizon and we're not going to stop and wait till we all get there together America's best years are yet to come and I know this is going to drive a few individuals crazy, but I'm gonna say it You ain't seen nothing yet Thank you for your wonderful hospitality Thank you and God bless you all Thank you very much


The Prime Minister, the Corridor and I quote will become the basis of world trade for hundreds of years to come and history will remember that this corridor was initiated on Indian soil, unquote. Vision for vikasit Bharat, our vision for vikasit Bharat is that of prosperous Bharat in harmony with nature, with modern infrastructure and providing opportunities for all citizens and all regions to reach their potential. With confidence arising from strong and exemplary track record of performance and progress, earning sabka vishwas the next five years will be years of unprecedented development and golden moments to realize the dream of developed India by 2047. The trinity of demography, democracy and diversity backed by sabka prayas has the potential to fulfill aspirations of every Indian. As Honourable Prime Minister in his Independence Day address to the nation mentioned, I quote, There is no dearth of opportunities. As many opportunities as we want, the country is capable of creating more opportunities. Sky is the limit, unquote. Strategy for Amritkal, our government will adopt economic policies that foster and sustain growth, facilitate inclusive and sustainable development, improve productivity, create opportunities for all, help them enhance their capabilities and contribute to generation of resources to power investments and fulfill aspirations. Guided by the principle reform, perform and transform, the government will take up next generation reforms and build consensus with the states and stakeholders for effective implementation. It is an important policy priority for our government to ensure timely and adequate finances, relevant technologies and appropriate training for the micro, small and medium enterprises, MSMEs, to grow and also compete globally. Orienting the regulatory environment to facilitate the growth will be an important element of this policy mix. Aligning with the Panchamrith goals, our government will facilitate sustaining high and more resource efficient economic growth. This will work towards energy security in terms of availability, accessibility and affordability. For meeting the investment needs, our government will prepare the financial sector in terms of size, capacity, skills and regulatory framework. Aspirational districts program, our government stands ready to assist the states in faster development of aspirational districts and blocks, including generation of ample economic opportunities. Our government will pay utmost attention to make the eastern region and its people a powerful driver of India's growth.


St. Lucia's relief efforts for St. Vincent's and the Grenadines is continuing with the private sector partnering with government. King Ocean Service, a subsidiary of MNC Shipping, is the latest company to provide assistance. More in this report. A local shipping company is contributing to disaster relief efforts in St. Vincent and the Grenadines, as the neighbouring island continues to cope with the effects of explosions from the Laos-Sofria volcano. King Ocean Shipping, a subsidiary of MNC Shipping, partnered with the National Emergency Management Organization NEMO to deliver emergency supplies freight-free to St. Vincent. Keitha Allet is a sales executive at MNC Shipping. We originally was due to arrive last week, well last week Wednesday, but as a result of what had transpired on short notice, we altered our rotation to come in on the Tuesday and we were able to load out 940 feet containers to St. Vincent, providing relief items. Out of the 9, we were able to load 2, which were donated by MNC Shipping. The company says they have a good rapport with the National Emergency Management Organization and has assisted the organization with relief efforts in Dominica, post-Hurricane Maria in 2017. NEMO knows that they can call on us at MNC and King Ocean at any time in order to assist them in the time of needs. We have a very good relationship with the management of NEMO, including Miss MEDA and the other members at NEMO. Any time they need help, they are free to call on us and we will see how best we can assist. King Ocean Shipping Services expects to continue with relief efforts to St. Vincent and the Grenadines with the shipment of at least 540 foot containers this week. From the Government Information Service, Lisa Joseph reporting.


Tom here from Lawrence Systems, and we have some closure and some details of what happened with the Twitter attack So the speculation part started when everyone was thinking maybe there's something bigger going on this can't be as simple as some kids doing a Bitcoin scam or could it and Now that we have three people have been charged in this and been arrested and indictments have been issued and the Northern District of California the United States Attorney Office of that fell under jurisdiction So they have an entire all the write-ups and everything so we can dive into some of the details now We'll start here hackers tell the story of the Twitter attack from the inside this was posted in New York Times and it almost seemed implausible by those following the story that this could happen with such a large publicly traded company because what had happened at least according to this story, which people told me seemed implausible was They claimed that they were able to access through the slack messaging system now if you're not familiar with slack Slack is a very popular messaging platform used by a lot of companies And it is great for doing teamwork and coordinating projects and company private messaging is in there But private messaging if someone gets in there It means you probably don't want to keep your credentials stored in there And what they had said here in this article was Twitter's internal slack messaging channel Was compromised by this individual so they started with a spear phishing attack Which means they targeted an individual specifically someone who worked at Twitter. They got into this person's slack channel Basically impersonating that employee and found in there the company's high-level access the credentials pinned inside of this slack channel That is the equivalent to putting a post-it note on your monitor Only in this case of Twitter if they would have physically stuck a post-it note with the credentials on a monitor It would have been safer because someone would have had to physically come to that person's place of You know wherever they're working from to get those credentials instead They sent them some type of email that allowed them to impersonate being this Twitter employee that gave them access to a slack channel And the chaos ensued and what I mean chaos is essentially Literally as we found out from the indictments now that a 17-year-old was the ringleader of all this his name's been withheld because this person's a minor and They were not quite so clever and this was not exactly a sophisticated attack There is a lot of speculation was going on of this has to be almost maybe state-sponsored or maybe some type of high-level You know anti-government attack and Sophisticated hackers with amazing skills, but nope. It's a kid in Florida and Is much as they thought this might be fun the fun came to an end because according to federal agents He had they had used a personal driver's license to verify themselves with Binance and Koi based cryptocurrency exchanges And these were the cryptocurrency exchanges where once they had posted after compromising all these accounts on Twitter They had posted bitcoins address saying to send money people did indeed send money And then they pulled the money out through because when you want to convert Bitcoin back into actual like US dollar currency For example, that's what these currency exchanges do and they had registered with their own driver's license So they were smart enough to figure out who worked at Twitter and target that individual and gain access then discovered that they had access to basically all of Twitter in God mode and Then came up with a scam to launch some bitcoins that has now landed them And I'll leave links to all this where you can find and read through the details in more depth if you would like but Organizational fraud one count communications fraud 17 count fraudulent use of personal information 30 more victims one count fraudulent use of personal information 10 counts access to computer and electronic device without authority one count penalty sheets Five years on computer intrusion So if they would have stopped at the shenanigans of computer intrusion and being curious and poking around which is really Where a lot of hackers start they go let's poke around. I just am curious about things But they went a lot further. They went so deep that they decided to Commit financial fraud once they stepped into the money laundering conspiracy wire fraud and conspiracy and committed that type of fraud That was going to get them to 20 plus years in prison and of course this being such a large public act and a very Notable one because of all the celebrities and public figures that took over their Twitter accounts to do this They're likely going to not get light or lenient sentencing on here now one of the three is from the uk So i'm going to guess extradition may be happening there, but they got them They're in trouble the hack was not very sophisticated and of course Almost embarrassing for twitter because it sounds like when the court trial comes out in the details when people will be watching When we get a reasonable debrief of whatever incidents and everything that led up to this We're probably going to find a more disappointment in laughs and security And this happens all the time man. We don't just see this at small businesses. We see this all the way up the corporate ladder This could have been mitigated. This should have not been pinned credentials These level of access granted by these credentials should have been on a lockdown having a better compartmentalized method Practicing principles of lease privilege that would have solved much of this and mitigated it Of course the spearfishing. I mean you can get spearfished This is if someone's really targeting and sending emails that look very legitimate to you Um, they're they have a high success rate with these That's why you have to make sure and this applies to all businesses because this is happening at such a rapid rate these days That what level of access someone has is only what they need access to and not necessarily everything And hopefully any type of high level passwords or high level functions an employee may have access to Especially in the case of this twitter They should have another factor On top of those credentials where maybe it's authorized by a secondary person That way two people kind of take a second look at it because that'll bring up a few more questions And these type of processes do scale like I said even to the small business level So it's always something you have to be very aware of be very thoughtful of is that email? Should I click on it? Is that real and yes, even companies as big as twitter? We've just got some insight into a publicly traded company that yes, they probably didn't have the best security practices But I'll leave links where you can read all the details and the indictments will follow the story kind of as it goes And I thought it was interesting that it wasn't quite as clever as people thought and even a company size of twitter Still sometimes just sticks them on a post-it note even if they're just pinning it in Uh a slack channel. All right. Thanks And thank you for making it to the end of the video If you like this video, please give it a thumbs up If you'd like to see more content from the channel, hit the subscribe button and hit the bell icon If you like youtube to notify you when new videos come out If you'd like to hire us head over to laurancesystems.com fill out our contact page And let us know what we can help you with and what projects you'd like us to work together on If you want to carry on the discussion head over to forums.laurancesystems.com Or we can carry on the discussion about this video other videos or other tech topics in general Even suggestions for new videos. They're accepted right there on our forums, which are free Also, if you like to help the channel in other ways head over to our affiliate page We have a lot of great tech offers for you. And once again, thanks for watching and see you next time


Rise and shine, big foot will bring down, here we go. That mountain is the goal, Mount Princeton, going to attempt to climb it today and, well, run it. Actually, going from a new trail head that I've never used before, Grouse, I believe is the name of it, Grouse Trailhead. So, that is the goal, it's good to be back in BB. So we are at the base of these huge cliffs. They're called the Chalk Cliffs because they look like chalk kinda and they're on the south side of Mount Princeton and basically when it rains, it just funnels all this water and mud and rocks down these cliffs and it ends up on this road that I'm driving on. I love you all, I love you YouTube, I love you Bridget, I love you boys. I'm not trying to scare you right now, I'm not trying to scare you, but I'm at the trailhead and, like I said, this is the Wild Wild West, like, you just gotta be smart, be aware of your surroundings and listen to your gut instinct, okay? That's all I'm saying, but this is not a place to mess around when you're running up in the mountains, okay? Kofuzy, if you're watching this, I know you commented the other day about you had never thought about mountain running. Well, this might make you think twice. Serious stuff, serious stuff. This is not messing around, all right? So I, I'm just, you know, you just gotta be careful, but I'm excited and I've read some trip reports and everyone kept saying it was like a jungle and we just don't get this type of vegetation in Colorado, so they were right. It's like a jungle, trail finding is key. Let's see, okay. All right, I gotta put you away so I don't fall over. I just hit tree line, which is technically usually about 12,000 feet, roughly. Joseph, correct me on that if I'm wrong. I'm right about 12,000 and my rule of thumb is if I hear thunder three times while I'm under beneath tree line, below tree line, I gotta turn around. If I hear a thunder above tree line, you turn around immediately. So can you hear it? It's very faint, it's not very strong, but I just heard the third thunder below tree line. I just hit tree line, like it's literally right in front of me. So I've been thwarted, I gotta turn around. I did, you know, as I mentioned in the car, I got a late start, which is fine, but you just be smart up here, be smart. Don't be dumb, a lot of people are struck by lightning in the Rocky Mountains. So I'm turning around sooner rather than later, meaning right now, we'll come back another day. So I've got another, probably about another 2,000 feet to the summit, but definitely not worth it. Here we go. It's getting a little louder. Thunder's getting a little louder. Turned around at the right time. Oh baby, we did it. An hour, 48 minute effort in the mountains, not too shabby, but be careful out there, just be careful. All right, back to work, back to Denver. In the vlog here, not to bring the camera in right now. So we're just gonna call it, love you all. Keep trucking, keep working hard, climbing those mountains in your life, whatever that might be, whether you're trying to teach yourself how to crochet, teach yourself how to play cricket, or teach yourself how to play.