Rydych chi'n gynnig yw mewn bwysig â'r prysgau Chyllid yn ddweud â'r ddweud o'r ffwynguównaeth. A byddai'n gyrsgwladau yng Nghymru i'r llygau yn ddweud ffyrdd yma, ond mae'n gydag yng Nghymru, yr ymddi'r ddweud, ond mae'r gynhyrchu ar y cyfnod 75 o'r ddweud o'r prysgau o'r ddweud o'r ddweud o'r llygau, o'r gymuned o'r ddweud o'r ddweud o'r ddweud o'r llygau, the best to handle the president's rejection of the electoral reform bill. Now according to the president of the senate Amadlawn, the provisions of the 1999 constitution do not permit the upper chamber to exclusively take action on such masses in the absence of the House of Representatives which had already backed on vacation. Now joining us again is Tunji Abdula Amidhi, the legal practitioner. Thank you very much Tunji for staying to speak with us on this issue. Thank you very much. Aelir yn y mynd yw gyfnodd yw ysgolwyr ac mae'n gwybod yw'r ysgolwyr ei wneud o'r bwysig. Fe yw'r bwysig yw'r bwysig hwn yn ymddi'r bwysig, sy'n gallu bod ymddych yn ei wneud o'r ffwrdd y byw. A yw'r bwysig yw'r bwysig hwn yn ymddych yn ymddych yn ymddych yn y byw, mae'n gilydd i'r bwysig o'r gwybod, ac mae'n gwybod bod y byw yn ei ffwrdd a'r ymddych yn y byw. Mennu ddechuwch, wedi'i gwneud i syniadau'r Prif Weinbeiddion refer y Llywodraeth Cymru, yn cael ddif yn traeth y ddweud yn cael dnaf yn llawer. Ond addysgolfyn o'r Prif Weinbeidio i'r gorffodus.界daeth o'r gveydd gael i ddechrau iaith i gadewch â'r Rhingon. Er bod yn pullach, mae'r Prif Weinbeidio yn ei amser o'r Prif Weinbeidiau erbyn ychydig, i gael i'r Prif Weinbeidiau, rydych chi wedi gweld 75 syddwyd. Ond yna, rwy'n credu bod yw'r tynnu ar gyfer amser? Rwy'n credu bod Ysgrifenni Llyfrgell yn fwy o'r gwahodd cyffredinol i'r cyfnod o'r cysylltu'r ysgrifenni'r ysgrifenni'r ysgrifenni'r ysgrifenni? Mae'n cysylltu ar gyfer, Angul. Mae'n credu bod wedi gweld yn amser ar gyfer y Llyfrgell ysgrifenni'r ysgrifenni'r ysgrifenni'r ysgrifenni'r ysgrifenni. Ond nid o'r gwahoddau yn ymddill honno i ddim yn ei ddweud o'r gyflym, i ddim yn diolch i ddim yn ei ddweud, i ddim yn ddim yn y creu cyflym math, i ddim yn ei ddweud rydym. Ond ddim yn dweud o'r gwahoddau â roedd y byd, syddwn yn fwy o'r ysgolol. Ond rydym yn ei ddweud ac yn unig y byd, ddim yn dweud o'r byd. Dwi'n gwneud yn bod yn ddweud fy charin o'r cyflym datblygu yng nghymru i ddweud i ddweud. ddaf i'r ddechrau i'r ddweud rhywbeth ar y celfcyd yma, ac yna'r clywed eich dŷlion ar gyfer. A dyna gynnal cyddiadau ddim yn dderfyni'n rodd panidiad o'r ysgolol ar y ffordd.  Felly mae'n dda i'r achos ac mae'n ddysgrifes ym bun. Mae'r president iawn ei wedi bod yn blynyddoedd o'r nesaf a oed ddysgu pan fod yn ganddo i'n ganddo? Da yna'r holl hyn o'r ysgol yma Plice? Mae'r president yn ganddo i ddweud o ffordd saethau ddwyng ytwn i'r gael sy'n meddwlrainol, wrth gwrs, mae'n holl hwn yn ganddo i ganddo i ganddo i'r ganddo i'n ganddo i'n meddwlraeth, oherwydd mae'n holl hwnnw fel yma, is also looking at interest don't forget politics is the game of numbers and interest so why would he not prioritise his party's interest? Ddi not byr e patty i lan ydw i'r gweithio a ddweud i'r mhagor o dyma sy'n ddiadd i ddaf yma o ffong ar un i ddim iawn, if that's the case they shouldn't have even passed the bill at all so the member of his party agree with the bill and they even are convinced that that bill is good for us and that it's not about, I don't want to agree that it's about the party, the bill is not about the party but it presents in personal interest. O'r cyfwysunyaeth sydd ydym yn gorodwyr ei bod yn gweithio gwahanol cyfnod i gael. Rydyn ni'r cychwyn i ymddangos, rydyn ni ddim y syniad y gwell yn gwahanol, a'r ddau i'r cydweithio yn cyfwysiadol — rydyn ni'n gwahosio ymdweithio ar gyfer gwasanaethaw! Ydw i'n gweithio ar gyfer gael ac rhywodd yn cyfwys carbono. Efallai i'r cyfwysiad yn cyfwysiad IB. Cysri heddiwch ar gweithio. Dwi wedi ddim yn gwneud i'r cyfwysiad, Nesen Asembe. Nesen Asembe. Nesen Asembe. Nesen Asembe. Nesen Asembe. Nesen Asembe. Nesen Asembe. Nesen Asembe. Well joining us is Professor Richard Walker-Chai is an associate professor of public law at the River State University. Thank you very much, Professor, for joining us. Thank you. So looking at this issue, like I said, a lot of people have been speaking. A few days ago I spoke with a member of the House of Representatives representing Donga and federal constituency. He is actually a member of the People's Democratic Party and he made an allegation saying that the National Assembly which is led by the APC which has the APC as majority and of course this Mr President is also of the APC he said that they have no plans whatsoever to activate this particular electoral act bill to make it law before 2023 that this is a game according to him he said it's a game and it's a waiting game of sorts that they might just play, you know, the people until it's close to elections then they will say it would be it's a bit too late to sign it into law. Listening to this, do you agree or do you think that there is something else in the works? Professor Walker-Chai, can you hear me? Oh I think we lost the connection there.  This is what the PDP member said a few days ago do you think that that's what the APC is planning to do again for 2023? Remember what happened before and now? I attend to follow that line of course because I do not see the reason why the president will use that particular grant to say I'm not going to sign. When the bill was passed by a member of your party the majority of those who are members of the APC and they didn't believe in that that was why it was sent to the president and I believe it was a ploy I'm thinking so. Why would it be a ploy? I mean if they didn't want it in the first instance they would not be pushing so hard and all of those deliberations that were made were made mostly by the number of people supporting the APC on the floor of the National Assembly in bulk houses. Why put in so much effort and not necessarily wanting to come to fruition? If truly they believe in it they would by now be thinking about to fetch to the president's assent. They are not thinking that and you can see it they are not thinking that. That means they don't have a belief in it or they respect one person compared to the entire country because the president alone cannot override the interests of the majority they pass the belief because they believe in the big country and the India... Let me talk about the concerns of the president in this issue especially the issue of direct primaries and many people have said if we agree to go that way then we're going to have to stagger the primaries being that it's going to be expensive it's going to be time-consuming it's going to thin out INEC officials one. There are also those who say that well now that INEC has said that the financial burden for the direct primaries rests solely with the political parties does that mean that there will be a cap for a new cap for political parties in terms of financing let's not forget also that's an issue where CERAP has taken different political parties to court that issue is still pending is that not going to be a concern of sorts so if the president is saying parties have a constitution of sorts that they should follow they should amend those constitutions before we say well it's law that you can have a direct primary across boards should that not be something that we should be taking a look at? Like I said earlier I support the president for the reason given that what I'm saying is that you don't wait as a president who is interested in the interests of the country you don't wait to wait for an error when you see an error when they are planning to be you would raise your attention to it and draw your attention to it since we are acting with the interests of the country not just to sit back and then expect them to say we are going to rely on this error and I don't believe that it's because of direct primaries even though I believe that our party can be much harder than it is because of the the government should not determine how a party should run its affair in that regard there should be their duty to do and like I said I also agree with you of the finance it's going to be too expensive and logistic we can't cope with it and it won't change anything but that's the point we see prefer people will see determine who are who we come by candidates that's why they are afraid of presidents I think we have Professor Wacocia back Professor Wacocia can you hear me I can hear you clearly great I'm going to let you attempt the question that I asked earlier before we lost the connection with you why do you think that there's this back and forth and why do you think that the Senate and the House of Representatives have not been able to grow a piss to be able to deal or veto Mr President on this issue first if you follow the development of the bill historically you will find that there was a divide between legislators who said they were doing the people's bidding and politicians in top political positions who usually had the prerogative of using their political positions to determine who stands for election and power at the time the bill was passed there was some movement by groups Governors Forum Governors being opposed to it and arguing it would be too expensive and all that it wasn't the political parties that were arguing it would be too complex and all that and I think has said it's not too complex for us we can do it I think that the constituencies that need to speak on this issue have spoken and they do not have problem with it so all I can make of it is that the powerful political groups that have grouped themselves against the bill and the passage of the bill veto and act by the presidential ascent have succeeded in putting pressure on the president you saw them meeting with the General and they urging the general to advise the president against it and all that so it wasn't the function of oh this what is prescribed in the bill would be impossible for us and by the way how do you determine what is expensive and what is not as a public and as a nation if the responsibility is giving people opportunity to choose their leaders and you have a process that has withheld selection of leadership or recruitment of leadership from the people in all these years why should correcting it be considered more expensive what are we spending money on what is the value of the things on which we have spent much more money than what this one will cost so I do not those reasons don't make sense to me is it that it will be too expensive therefore let us keep wrapping the paper and let politicians continue to run their show are we thinking about this country are we thinking about developing this country are we learning from the experiences of the past and the present experiences or we just want to be marooned the way we are and allow those in control to continue to be in control it's usually difficult to think of leaving a position and moving to the next level but if we want this country to remain a country and we want to see this country leave out the expectation we need to get the power back into the hands of the people that way the officials will behave with responsibility and that way so I do not see anything expensive about this because you have spent much more on your 11 things I want to go to something that was said by the centre for anti-corruption and open leadership now they urged lawmakers to revisit the bill with the inclusion of the disabled and other issues that the bill had initially failed to add to it now they are also saying that the bill failed to cover corruption among political parties inclusion of women and youth disabled persons experiencing a total black out in parties at different levels they have even said that nobody is willing to lend these people support so they are saying it's not just enough for you to bring back this bill even though the president has not ascended to it add the necessary things and then of course go ahead and pass it into law because you have the powers but do you think that it is advisable now you are a lawyer so you would be able to tell us this is it advisable for the national assembly to even take into consideration all of these other amendments will that not again drag on this issue and so much so that it might not get the signature or be passed into law in time for the elections definitely once you go into that drag it beyond the expected period and get us like getting over the entire circle again to present again to the president for me I think that what is critical and what needs to be done is to override the veto of the president whatever amendments you want to make later you can make amendments but what is critical is enabling the people to choose their leaders with the party primaries that we have talked about because if you present a number of persons selected by money box and political godfathers you are left between the devil and the deep blue sea so give the party the opportunity to choose the most popular candidates whom they will present to the people and give people the opportunity to choose the best from those that are presented to them it's not just the primaries alone we have to be able to take this thing to the very end if we are talking of getting electronic voting completely these further arguments are very disabled and non-disabled will be of little moment because virtually everybody in Nigeria now has an android phone and those who don't have an android phone can get to the centers where they can do what they have to do here so it will take off a lot of these things we are talking about as well as security issues that we have been experiencing all these years if we are a serious country we will take everyone's debt in the electoral process as a very serious issue not to talk of the number of debts we are experiencing in this country each time there is an election so I think what they should do is override the veto of the president and thereafter back to you Tunji as much as we are saying that we want to continuously put pressure on the members of the National Assembly to do the bidding of the people we did do that didn't we before this bill was even escalated to Mr President there were so many things that Nigerians were asking for and the same thing we saw with the PIB PIA before it became PIB there were so much issues that were unattended and then they still decided on what they thought was fair as opposed to what the people who put them there invested commerce open and close asked them to do so again whatever pressure that Nigerians begin to mount again on these people and I am talking about Nigerians at all levels will it change the minds of the people who sit in those chambers also noting that some of them might want to re-run for office Like I said around 5, I have a question I want to disagree with the Associate Professor that the direct primary or indirect primary eliminate or disqualify some people from 14 is not correct, democracy is a by way of representation we are all not we are all of us are not at the National Assembly those at the National Assembly are representing us can we now say because we are all of us are not at the National Assembly we are being made by all of us all of us cannot be there and those who delegate those who become candidates are elected by the party this is a party affair all the people who are fighting for are not a member of the party most of the people who are complaining are not a member of the party the party will run their affair if the internet says they can do it they are asking that the party should run the cost where will they get the money from and that is why you will see why people will not say why are they putting such a amount of money because they need money to run the party and they need money to run affairs of the party it goes beyond all this you are talking about you see if you are involved in the party activities you know that too to run a direct primary in fact those parties that don't have money that are not being done before will not be able to even conduct a direct primary to go from one place to another all the contents of the country will be 30,000 to be personally calculated to all the entire world in the country it is going to be a huge improvement and that will not reduce the influence of the government look at legal state for instance there was a direct primary in 2019 yet everybody was popular than the current governor at that time and yet he lost was he a direct primary and he was a direct primary why is the popular time he lost because once somebody was somewhere he went so we were except for the same thing I said all these parties do not have data that can tell me who and who are members of the party I can vote for APC and tomorrow I will also go and vote where PDP are doing the other part of this year re-registering its candidates you are telling me that all that information has been tossed in the dustbin I cannot believe that I say verifiable it cannot be verifiable how do you mean it cannot be verifiable these people have passed the membership part being re-registered so they have their information the awards, the local government areas that should be the main purpose of a re-registration process except you are saying it was an exercise in futility I agree with you but have you ever seen display of any voters members of any party have you ever seen it nobody will even see the list of those who are qualified to vote you just see somebody bringing the list from somewhere look at the number of seats the last election the APC candidates were said to have scored a tieran something to win the party what is this called a digital election if they are going to tieran a thousand for a member what is not scored to tieran a thousand in the main election that is the question to be answered the right primary will only bring up figures and it will not give any better results than what we are having now and it will not even be a waste of time that remove the entire because there are so many other things that are very important to be and the issue of women the other aspect that they are talking about the disabled women in college or whatever as far as I'm concerned I'm not aware of any law in the country that prevents any women from protesting for elections I'm not aware of any...


You need a financial advisor with the freedom to focus on your specific needs. Whatever your goals, Reeve Potter can create a game plan tailored to you. Call Reeve at 432-0777 at Pikeville, Kentucky to learn more. Paddington gets in a jam. We'll be coming to the Mountain Arts Center on Monday, February 27th. Super excited about this. It's been touring the country for a couple of years and it's very well received. All kinds of reviews that are out there from New York City to Chicago to all over the country. So really excited to have Rockefeller Productions bring in Paddington gets in a jam. Paddington gets in a jam has garnered praise from many large publications such as The New York Times stating it is a quote charming, cheerful family show.  It's a really big set just like some of these Broadway style shows we bring in. It's going to be a really neat set. It's a mix of characters, puppets and actors and actresses. It's a good mix and it's it's, you know, we can show our diversity of what we can do on stage. You know, we'll have a concert. We have a concert Friday night, concert Saturday night, two different types of music. And then Monday night we have this stage show that is just like any stage show. We'll see, you know, any of the bigger cities, you know, on Broadway style theaters. Paddington gets in a jam will be at the Mountain Arts Center on Monday, February 27th at 7.30 p.m. Tickets can be purchased in person or online at macarts.com. For Mountain Top News, I'm Kelsey Dean.


Hi everyone, I'm Junie Schuster, and I'm here with Greg today on my Who Do You Know show. And I would love it if you would go on to the channel and go ahead and like, comment, ask any questions. We would love to have lots of interaction on this. Now Greg, I met Greg through one business connections and I call it 1BC because I like short acronyms. And Greg runs the largest referral organization in Colorado. He knows everybody, so he's a great connection. And today we want to talk about businesses because we really want to get this country back into more small businesses. We want people to reach out, ask questions, and Greg is a perfect person to ask. Good day, Greg. Greg, I'd love for you to get started. How the heck did you get started in 1BC? You want the whole story? Well, you can do the whole story and then because I'm sure that's going to tell us how you got connected with everybody, right? Well, yeah, and what's real interesting is I started the company in Louisville and I actually was working in Boulder before that just like a year before doing sales for a humor newspaper. And so, yeah, and I'm really, you know, I know a lot about sales because I've been doing it forever. And so I was selling all the ads in the humor newspaper in Boulder and the owner. So that's where you get your humor from. Is that it? No, I don't know. I think humor is just part of the game. But I was writing something called Dang Near Cowboy Poetry because I'm from Gunnison up in the mountains and all my friends were ranchers, a lot of them. And so they let me publish my Dang Near Cowboy Poetry in the humor newspaper. And then my job was to go out to business owners and sell them ads and say, all you need is this ad in this humor newspaper to grow your company. And then I told the owner, I said, I'm making all the money. Why don't you at least make me a partner? He wouldn't do it. So I said, well, let me start something else where we give people a lot more options than just putting an ad in a humor newspaper. And so I started One Business Connection, 1BC, like you said. And it was started on the foundation of we are an alternative chamber of commerce focused on marketing. So there's a lot, a lot of different ways people can market their business. And it's not just one way. But then somebody said, start these networking meetings and I started those and actually started the first one in Boulder and people started flocking to them. And so we promoted those and that's, you know, it's a membership organization. And now our members are from Cheyenne, Wyoming down to Colorado Springs. And then we're probably in about 30 different states right now with members and about five different countries. And so we do virtual and live events. But it's all about how to help people market their businesses, but also how to inspire them to do more and create more, have more, be more. And that's really the culture of OneBC is to be relentlessly positive. How long have you been doing it? Started it in 1997. So a while. Yeah. So you've got lots of experience that you can share. Well, you know, the fun thing is, is I've met thousands, if not tens of thousands of business owners. And so, you know, business is business on many levels.  So, you know, after meeting all those people, yeah, you get kind of a street knowledge of how to grow businesses. Plus I'm an advocate and I've read probably thousands of books on ideas, education, learning on sales, on management, on spirituality, you know, on, you know, social media. I mean, lots of things. So I have a lot of ideas through self-education because I'm a proponent that if you want to live a vibrant life, you know, get into not formal education but self-education where you're learning the things that you want to learn. Personal growth, a lot of that is so important for people. Now, when you think of a successful business, isn't it in your opinion that you have to do your connecting with people because you have to build up that trust with people and that's what makes you successful. So that's where networking in my opinion comes in. It's all about the people that you know. Well, yeah, you can accomplish anything with the right connections and I am a go-to person or resource and so when somebody needs something like a guy just called me said, we need a commercial HVAC company in Boulder. I go, okay, got a connection. So it really is helpful when you know a lot of people and you can expand and you can get a lot of opportunities through those connections because they're going to go, hey, wait, I know somebody that would really be interested in what you're doing too. And so you're networking and someone said this in our network.  True, very true. What's the average amount of people that you would say a person has close knit in their network that they really know? The statistics are about 250 to 300. And this is not my statistic. I think it's a statistic by Bob Berg and he's another one of those, you know, geniuses in networking and he said that this statistic comes from, you want to guess where? 250 to 300. Google. Comes from funerals and weddings. So the average size of the funerals about that and the average size of the wedding. So you know a lot more people than you think. People really do. And some people... Or there are a lot of people who like a good time. Yeah, there you go. Well, for the weddings anyway. Yeah, well, exactly. So I think people know a lot of people, but you know, there are all kinds of interesting statistics, you know, like the average CEO of, you know, Fortune 500 companies spend 64% of their time networking. I mean, it's something we should always be doing because we want to expand into new people, new ideas, new marketplaces, new things that are happening because it's just, it's fun. And Michael Gerber, I don't know if you, you know, your listeners have heard of Michael Gerber, he wrote the real famous book called The E-Myth, which stands for the entrepreneurial myth. And this really does exemplify the culture of 1 BC. He said the people in business, that the people that do the best in business, it's not because of what they know, but it's because of their insatiable desire to know more. And so as people are learning and learning and learning and growing, they just grow their companies. And part of that learning is through books and audios and seminars and a lot of things masterminds like we do. But a lot of it is from sitting down with people and finding out what they do and what they know, because there's so many experts that you can tap into. And just, it's just a joy to go find out what people are doing. I know you wrote a book. Is that along the lines of your book? Well, I wrote a book called How to Work by Referral. You know, it's really the power of one business connection, How to Work by Referral. So yeah, that's one book. And then I wrote another book called Be. And that book is really more on, you know, being peaceful with this world, because I'm kind of an advocate of that.  And that's one thing that let's carry it over into businesses. We've talked a little bit about this, different age groups. We would love to see younger people understand what it takes to get into business. What was it you were saying that if a person isn't doing very well in school, then they're probably an entrepreneur? Why, because they have common sense or what?  And I think it's been going on for years and years and years. And maybe I can validate this point by saying, when you went through school, how many great, great teachers did you have?  And usually you can count them on one hand, right? And I don't think school systems have changed much.  You know, sit in these desks, do a certain thing, follow these rules. And they don't stimulate creativity. They really don't. And so a lot of children rebel against that. They rebel against that conformity. They rebel against, oh, I have to do this or what's the use of really memorizing these facts? What is it really going to help me with?  And so a lot of times people, a lot of entrepreneurial children or kids that are rebels, you know, they just, I think they want a different pathway. And so that could be one of the reasons. It wasn't my idea. It was one of our members called Donna Sylvester.  But I think there's a lot of reasons behind it.  Most of them are like, oh my gosh, I'm so glad I'm out of here. I mean, it's really kind of true. All right. That's a good point. I know I wasn't excited about school. I couldn't wait to get out. I couldn't wait to get out of the city, my hometown and go my own way. Yeah, it's really true. So one of the things that I'd like to kind of like argue on one level is that every single human being is born creative. They are creative because even Brian Tracy, who's very common sense author, he said that children up to about the age of maybe five or eight are in the 90%, you know, whatever they call that, you know, profile or whatever of being creative.  They're in the lower 10%, right? Or 90% or whatever you want to call it.  And I tell people creativity, it's really nothing but a faucet, right? And when you turn that faucet on every day, you open up your creative natural innate talents. And when you don't do creative things on a daily basis that faucet rusts over and it's really hard to open it up. But everybody's creative, everybody can be creative. And it's not all about painting pictures and writing books and, you know, doing stuff. It's you can be creative in the way you grow a garden. You can be creative in business especially how to grow your business. So it's simulating that creative mind and I know you're part of that other program where you're reading books like, you know, the science of getting rich and thinking go rich and the cabal and those are all giving people the idea that, you know, it is through the thoughts that you think that you create the reality that you want. It really is. Yeah. They don't teach that in school. They just don't. No, no, but, but when you stop and think about it, they want you to sit there and do what they say.  And they even say for a lot of people what holds lots of people back, whether it's in business or in their jobs is a lot of things that happened as a kid. Right. So you have to work through that. Yeah. And I don't know if you get, if you ever heard of Buckminster Fuller but he was one of the undisputed geniuses of the 20th century. He invented like the geodesic dome. He was a philosopher of this, of physicist. And one of my favorite quotes that he, that I give him credit for is everyone is born a genius. The world just has a way of degenius-ing us. Oh, it's really, it's true, you know, so. I really like that boy treat me like a genius folks.  Yeah. They are a genius on some level. They really are. And they can be incredibly exceptional.  And then people start believing it. Look at the greatest genius of all times. And that was Thomas Edison. And I think he only went to third grade, right? Probably because he escaped the degenius-ing. Those people back then like Thomas Jefferson. Wow. I mean, they were so smart. Wasn't he 26? And he could speak so many different languages and how smart he was. Well, they didn't realize we do now and they accomplished so much more. Why is that? Well, you know, I mean, I really think it just has to do with the education of the entrepreneurial mind. Just realize that people can achieve a lot more faster than they ever could think possible through the people that have come before us.  Just go find those giants. Read their books, read their biographies and let it inspire you to think bigger, create more and do more. Yeah, sometimes I notice though that the window doesn't open until you're ready to have the window open. But what can we do? You know, there are some people I've come across that when you believe in somebody, you can kind of tell that they're ready for it. And just that believing in them just makes them take off and be superpower. Well, you know, and I think that there is a, an age factor on some level. Someone once said, you really can't gain wisdom until you're after 40. I don't know if that's true. But I mean, I think we should be living more for wisdom than information because it really is important. But there are certain people like I'm working with a guy right now in his 20s and he's a master, he's a genius in marketing. And he started reading Think and Grow Rich when he was 13. Oh my goodness. Not a lot of people do those sort of things. And with a lot of youth and you've heard it a million times is, you know, they're very close-minded. You know, they know it all. Oh, I know it all. I got it all. And I'm not gonna listen to my dad. I'm not gonna listen to anybody because I know it all. And so, you know, who knows when they'll be ready or how to get through to them. Yeah. Sometimes it's not the parents. It's a brilliant other person that can get through to them. So they have to be around the right people in order to start to get open-minded. I think your environment shapes your ideology, shapes the way you think. Why am I an entrepreneur? I don't know. But I think maybe because my mom, you know, they started their own business, was a pizza restaurant in Gunnison, Colorado where I grew up. That restaurant's still going on. My dad, yeah, it still is. And they sold it, you know, of course, many years ago, but my dad had his own business.  But I think one of the messages that children and people should know is you can really make a lot of money, too. Do you want to work at an hourly job? Or do you want to say, hey, I can achieve a lot. We have this guy that's in his 20s. I think last year, he was generating $100,000 every month in his 20s. So, I mean, you can do a lot more. And with that money, it's not because you want to be greedy, but you can use that money to travel. You can use that money to change the world. You can use that money to do a lot of good things. And a guy by the name of Dennis Weaver many years ago said his mother said, money is like manure. If you stack it up, it stinks. If you spread it around, you can grow things. And that's really what money's for to grow things. Like an energy. Well, money is energy in a lot of ways because if you doubt or fear or have lack mentality, you're crimping that energy and the money won't flow to you. But once you open it up without fear, without doubt, because there's a lot of fear and doubt, not only in this generation, but every generation has come before us. There just always is. You can go back to any century and there's always been suppression and all these things. But opening up that to no fear and abundance mentality, all of a sudden opportunities happen through the infinite intelligence, the divine mind, the God mind, whatever you want to call it, that we don't know how. We just don't know how. I know. I know. So do you recommend people do meditation or is there some program that you see works better for a person to advance their mind and get into that mindset? Well, I would say be careful who you take your advice from. Don't just take your advice from anyone. You know, when I was growing up, there was something called question authority. Doesn't seem like anybody wants to question authority any longer. Question authority.  Don't put people on pedestals. You are the most powerful you in this world and use that power. But question who you're getting your advice from. Google them, research them, find them. Have they done anything? Have they created stuff that is really impressive? Then maybe listen to them. But just because somebody says, oh, go read this book. Well, no, I'm going to research the author first before I read the book. I just know. Be careful who you take your advice from. And then once you find people that have done great things that are inspiring, then, you know, then dig in. Dig into those kinds of people because they usually are or humble people that just want to serve and help, you know. When you look at Bob Proctor and some of these Brian Tracy, as you mentioned, some of those people, you can see how powerful they are, especially if you're fortunate enough to go listen to them in person. Right. And there's a lot of new people coming up right now. Are there people? Oh, well, there's, there's multi. There's billionaires that are happening every day. I mean, it's just crazy, the kinds of people that are coming up that we didn't even know about. But I love you talking about that because that gives hope to the fact that with the poverty that's going on and, you know, once again, maybe that's mindset. So how do we work with people? What's the best avenue to get people to start to realize that they can do whatever they set their mind to do? What's, where should they start? Well, I mean, I think they should start with that book that you read a lot, The Science of Getting Rich. Start with that. Because it has nothing to do with anything. There's one thing that we can control in this life. Just one thing, in my opinion. Any idea what that is? The mind. It's the thoughts that you think. Yeah. And the science of getting rich, which was, you know, written by Wallace Waddles. I was pretty sure it was like early 1900s, late 1800s. Read that. That's a good starting point. You know, email or text me and I'll send you 250 of the greatest books ever written or however many we have on many different levels. But start with the conditioning of your mind because the mind creates poverty. There's no such thing as poverty. You're creating your own property. You just are. I know people don't want to hear that, but it is true.  You know, that's part of a lot of what Wallace Waddles talks about, but study some of the great people that understand, you know, the magic of thinking big by David Schwartz. What a great book. And then as you read one book, it'll just fuel you because I get my balls. Right. And a lot of people go, well, I don't have time to read books. Well, of course you do. You have time to do. No, you have to. They say that is an important criteria for an entrepreneur. You've always got to be learning. Well, the most successful people in the world are voracious readers. They just are. Now, are they careful what they read? I think they are, but they are voracious readers. And someone said, you know, read a page a day. You can read a page a day. Oh, true. Yeah. If you read a page a day, you'll go, wait a minute. That was interesting. I'm going to read two. Maybe I'll read five. Maybe I'll read 10. But read every day and read real, real physical books. Like, here's a book right here. I'll show you, you know, this is the power of positive thinking. Now, look at how old that book is. This book is probably 70 years old. But, you know, why do I like the real books? Because real books have real energy. You know, just like quantum mechanics, everything has energy. Everything is in vibration. So much more fun to touch a real book that's 70 years old. I sleep with it sometimes, right? And, and rather than, you know, okay, I'm just going to read it on Kindle. Yeah, you can do that. But get real books that have real power and real energy. I love it. So the books are the key, the books are the key. Be careful who, what books you're reading. Here's one of the most famous authors, Norman Vincent Peel. You want to read this book. You really do. I don't think that's in my, my books. So I will make a note and make sure that I read that. Yeah. Yeah. And so, so that's what I would tell people and, and realize that life is an adventure. And you get to, you, this is an adventure. Go for the adventure. Create what you want.  All you have to do is create your own reality. You know, and someone once said that the best way to, to predict the future is to invent it. Just go invent it, invent what you want. Yeah. As opposed to fearing where you're going to go, you can, when you think of it as what's the worst that can happen, I think that takes a lot of weight off your mind that, okay, well, if I lose this job, well, usually another door opens up for me to go get another job or to start my own business. So once again, it depends on the people that you're surrounding yourself with, such as in your groups.  Who are some of the people that make a major impression on you when you meet them? I mean, specifically, who are they? Yeah.  No, no, just, is there a characteristic of someone that you can see that, that their mind is open, that they're going to do well at their business? You know, there are certain types of characteristics in my mind that when you meet someone and they're getting into their own business, you can kind of envision that they're going to be successful. And what are, what's the difference between that mindset versus another mindset? Well, I think it goes back to exactly what you said, fear and doubt. You know, most people that are extremely successful, they will not allow in any fear or doubt. And if they do allow it in, they don't allow in for very long, that's for an aren't sure because fear and doubt will stop you because you're letting it. So the people that are the most successful, they just, they don't have fear and doubt. And if they do have any at all, they work through it very quickly and they get on the other side of it, which is optimism and, and, and, you know, positive energy and every single person that I've ever met that is on the road to achieve a lot. I'm just, I'm going to go back to it. They read books. They read empowering books and not the books that you're going to think about in school because they're just not going to give you these kinds of books. They'll give you books on mathematics. Sure, you need a little mathematics, but they, they're not going to give you these books. We can give you these books.  Yeah, you can grow rich. You know, you talk about Bob Proctor. He, he, he's in his late 80s and he's read thinking grow rich every day for 65 years. I heard that. Yeah. So, so those are a couple of things of course. Yeah. What other advice can we give our audience about businesses? Well, I wrote a story and I write every day and it's controversial, but too bad. I like it. You do not need a why. You do not need a purpose. And what you need is a cause. What is a cause? What's the difference between a cause of purpose and a law?  Nothing can stop you and the world will come to your, come to, come to your aid in ways you cannot understand because you have a cause. What is your cause? What is your cause in this world? I think every entrepreneur, the only reason they're entrepreneurs is they want to have a positive impact on this world, but change the word to cause, change it to cause. My cause is, is, is something that I will stake my life on, you know, and I, I, a lot of people aren't willing to do that. Uh, you know, I just want to make a little bit of money to pay my car payment. Well, you're going to stay where you're at forever.  It's your, your DNA programming when you were born that you're supposed to be doing on this world. And yeah, does it take time to figure it out?  You know, uh, it's so easy for me when you say that I've never heard it before, but when you say cause, I can wrap my mind around cause so much better than I can around the why. And most people tell you what's your why. Yeah, I never said that. I, I've had a hard time dealing with why, why, why, and I've looked at it, I'm sure for three years, but cause. I want to see more small businesses in this country. Again, there were around 70. I forget what what the statistics are, but 70 percent of America back in the 70s were small businesses and now it's less than 40 are the statistics that I hear. And so that's a cause I can wrap my mind around. Well, yeah, and to me, the greatest definition of success is and happiness is by Earl Nightingale. And he said success or happiness is the progressive realization of a worthy ideal or goal and an ideal or a goal, you know, like that, that's a cause and and it's progressing toward that. It's not achieving it all the time. Or, you know, it's not like when I achieve it, I'm successful.  The journey is the reward. It's really the truth. Yeah. Wow. Very powerful. Greg love it. And how are we going to get people at a younger age? Can is there a program that you envision that could be put into place that could get into the schools or are the schools so indoctrinated because it's run by the federal government because of the education? Is there a way to approach? Say in our area of front range community college or is is that the avenue to take to get your message out? You know, I would say I don't know. I mean, there are there are certain like junior achievement organizations already inside the school and I would say partner with them. You know, create a team of people that have the same passion that want to help students, you know, and give them an opportunity to learn in different ways. You know, say, say you're flunking out of school or you're not doing well in school when have a way where we can approach them and say, Hey, they can get extra credit because we have, you know, you know, 50 businesses in your city that would be willing to hire you or you can be an intern and get credit that way and learn and or I mean, there's all kinds of different ways. We just need to get three or four or five, you know, people with the same mission working together to create that plan. And I think most school systems would be open to it because they want their children to succeed. You know, they think that the road to success in a lot of ways is still, you know, go to college, get a good job and that can happen, but it's not really the way it works for most people, you know, but most students and most parents, you know, through the, through the parent teacher conferences, through the, you know, through the board, you know, school boards just come up with a plan that said we want to inspire these children to start working in the local community and we want to start inspiring these children to think of creative ways they can make more money to, to fuel their success because America is really a place of success. It just is. Isn't some of that stuff being cut back though because I can remember there was woodworking that was in, in class for kids. And I thought that there was a, a schooling tech, tech school or something like that for high school kids who wanted to learn stuff about well, cars, but of course you can't work on cars anymore, but things like that, woodworking cars, building stuff. I don't think they have that type of class anymore, schooling. You know, I don't know that much about that, but you know, I do think that, you know, our book and, and it said don't hunt polar bears in Arizona.  So maybe you start marketing it to where children go. Maybe you market it in ice skating rinks. Maybe you market it through the business owners that cater to the children. Maybe that's one way to do it. I don't know.  That's kind of what I do want to do. And I don't have all the answers. I don't know how to. Yeah, but I know there's a way and I do know that it can be done and it's important to be done because a lot of, a lot of kids, they're locked into this mentality. I can only make this amount of money. Yeah, yeah, definitely. Is there anything else that you would like to share with people to get them thinking along the entrepreneurial mind? Yeah, I would, I would say live for wisdom. And in this book right here, you know, called the power of positive thinking. There's a chapter because in life, I think this is the biggest conundrum in life for all people and that is to be ambitious and content. Right. And that's really an idea by Jim Rohn. And if anybody's ever, you know, want to launch your, your mind, go Google Jim Rohn, H, you know, R-O-H-N, I think it is. And in that book, it says a peaceful mind generates power. So when you have a peaceful mind and you're peaceful with this world and you're peaceful with yourself, that's where you can have the biggest impact on this world and children, especially they need that because children are being torn in many directions.  You just will. So there you go. That's the last thing I want to say. I, my internet kind of blipped on that. Can you repeat that again? Especially. Go to Starbucks. Go to Starbucks and watch the people there. No, that's not what I said. I was just, yeah. Well, one, what it makes me think of is the sheeple mentality because in a way that is what social media has gotten people to look at for approval. And so therefore, as you look for approval, I think you end up being herded into the direction that other people want you to go as opposed to yourself reflecting within yourself and being at peace with yourself.  They want to be accepted, you know, their friends are the most important in the world and, you know, they just want to. And the older I get the, I don't want to. Yeah.  I just want to say, hey, look, I have my own path. Yeah, I'm going to go on my own path and I'm going to have fun doing it and I'm going to be inspired and no one's going to tell me it's not possible because when somebody tells me something's not possible, I just don't want to, I just won't hang out with them. And that's the other thing that I really think is important for children and for all people to know. Be very, very careful who you're hanging out with.  You just will. Yeah, be careful who you're willing to call friends and even family. Yeah. And, you know, it doesn't mean you have to exile them, but just be careful how much time you're spending with them. I love it. That's terrific. Yeah. Well, Greg, how do people get in touch with you? Mr. Connector. Oh, I'm on Snapchat and Instagram and now I mean really the best way to get a hold of me is just through my my text me on my cell phone or email me and the cell phones just<PHONE_NUMBER>. And the emails Greg at onebusiness.com spelled out g-r-e-g-e-o-n-e-business.com. That's the best way to get a hold of me. Yeah. Okay, you can go to LinkedIn if you have to. Well, that's where I get connected with you. And then I do phone you once in a while. Right. But yeah, and like I said, really the key is just to stay in inspired states of mind. And you can do it. And of course, I'm from Colorado. I know the value of spending time in nature, spend time in nature. Get away from all the craziness. Get, you know, walk the forest, walk the rivers. I mean, we have so many unbelievable places to hang out. And that's where the infinite mind will talk to you. It's where you'll start hearing messages and you'll hear things and you'll realize things and you'll go, hey, wait a minute, I need to act on that. But get away. Get in the nature. You know, probably today I'm going to go snowshoeing. Are you really? Yeah. Probably. There's snow up there in Eldora. Is that where you're talking about? Yeah, there's quite a bit of snow. Yeah. Oh, that's cool. And that's where you get into nature, isn't it? You have a place up there. Well, yeah. And it's just you got to get it. I really do believe this, you know, and some people go, no, I got to be in the city. Well, okay. Go in the city. But go in nature too. Because nature is where you will live at the pace of nature. You will observe. You will learn just like Henry David Thoreau. He wrote that book called Walden, you know, and it's all about, you know, what he observed when he spent a ton of time in nature, you know, so it's important stuff. I love it. You've mentioned tons of books that we need to read. So we'll have to have a link. Do you have a way that people can see your list of 250 plus books? Well, you know, I would say the only way they're going to get that is if they email. Just email me. Just email me. I'll respond. I mean, I'm not, I'm not. Yeah, you can see Greg, Greg is willing to help. He's not afraid of talking to anybody. Well, you know, some people are, they're too hard to get a hold of, and I'm not hard to get a hold of at all. Yes, I know. Yeah, yeah. And you always call back. So I really appreciate that. Well, yeah. And I appreciate you doing the interview and thank you. And I'd like to see the, see what it looks like to, you know, when you get it all done. Super. Well, thank you very much for your time today. And I will get this going. It'll be, it may be a little while because I, as I said, I've got this gal who's working with me to do the 15 second one minute and full length interview. But and again, I am in no rush.  I really think it's true.  Take the word busy. Don't use it any longer. You have time and the energy to do anything you want. You really do. And you don't have to be overwhelmed and you can get stuff out of your, you know, don't say, I have too much on my plate and I can't. No, just quit all that stuff. You've got that's why you're always giving a busy person stuff to do because they always get it done. Well, on some level, but what I'm trying to say is don't use busy as an excuse for not being able to accomplish your dreams. You know, or or to be able to talk to people or to be accessible, you know, I'm accessible. I mean, I can be really busy if I wanted to put it in my head, but I don't feel like I'm busy. I know, I know. I love connecting with you. Thank you, Greg. Really appreciate it. Thank you, Jenny. We'll see you soon. Sounds good. Thank you so much. We'll talk later. Have fun.


In writing proofs of mathematical theorems, and heck, even when you're reading proofs, sometimes you have to do this, we should always be mindful and alert to the logical structure and meanings of each of the statements and sentences that appear in this proof. And because of this, it's sometimes necessary and helpful to parse these statements into expressions involving logic symbols, like and or not, those type of things. We did this very much in the previous video when we were considering quantifiers. We were rewriting mathematical statements using the quantifiers in the logical symbolic sense. It was a very good practice and this is something we wanna do in general. Now, when you're reading a writing, you might do this like on some scratch paper before you submit it just to get a better understanding. Sometimes you can just do it in your head or when you have a really advanced proof, you might have to do this to help you organize things. Now, as you get more accustomed to mathematical logic, the need to do this is much less. But of course, for those beginners who are transitioning into advanced mathematics, this is a very useful skill to be able to do. So let's take the statement of the mean value theorem from calculus one. In case you don't remember what that says, it's the following. If F is a continuous function on the closed interval A to B and it's a differentiable function on the open interval A to B, then there is a number C that belongs to the open interval A to B such that the derivative of F evaluated at C is equal to the slope of the tangent line there, F of B minus F of A over B minus A. Intuitively, the mean value theorem tells you that if you take the average rate of change right here, somewhere the instantaneous rate of change is equal to it. That or another way to think about it geometrically is that if you take the secant line between two points on the graph of a function, if the function is appropriately continuous and differential, there will exist a tangent line that's parallel to that secant line. Again, give me the intuition. You don't actually need to know that to understand what's gonna happen right now. What we wanna do is rewrite this symbolically. So what are some key words we're looking for? Well, the very first word, if, and then subsequently there's a then in there as well. I actually broke up the sentence because it was too long to fit in one line on the screen here. I actually broke it up at the if, then part there. That gives us some type of conditional that's happening here. There's gonna be this conditional statement. There's this part right here and then there's this part right here. Now looking at the first part, F is continuous and differentiable on these separate intervals. That and is the key word there. There's an and that has a conjunction in the logic here. So we get something like the following. F is continuous on the interval A to B. That's our first statement. I'm gonna erase my arrow. We'll put another one on the screen in just a second. But we get the and, like so. Then we have this other statement. F is differentiable, whoops, differentiable on the interval A to B. So these are the hypotheses of the mean value theorem. And then this is a conditional, right? Conditional, what does the condition guarantee here? There exists a number C inside the interval A to B. That's a quantified statement there exists. That is the existential quantifier there. So we get there exists some number C in the interval A to B. But there's a condition attached to it, right? So we might get something like the following. Such that, such that then this thing holds, all right? And there's really nothing I need to break up from that. It's already a mathematically symbolic statement there. Like so. So if we rewrite the mean value theorem into symbols, we get exactly what we see here on the screen. Look for those words like if then and quantifiers. These are all important things we want to interpret logically here. Let's look at another example. Let's consider the Goldbeck conjecture, which we considered previously in this lecture series. Now, we're not saying that this is a true statement. It's probably true, but we don't actually know that. But nonetheless, it's still a statement and it could be written symbolically. Remember, the Goldbeck conjecture says that every even integer greater than two is the sum of two primes. So there are some quantifiers in play here. Every integer greater than two is the sum. So there exists some prime numbers that satisfy an equation there. So there's some sets that have to be described. Now, for the purposes of this example here, we'll introduce two sets. We'll call E, the set of even integers greater than two. So this will be like four, six, eight, 10, 12, 14, et cetera. And we're also gonna introduce the set of primes. So we get two, three, five, seven, 11, 13, et cetera. So we have these two sets. So with those two sets defined, then I can turn this into some statements involving quantifiers. For every even integer greater than two, that would say then that this right here is saying that for all n inside of E, okay? That number is the sum of two prime numbers. So with that we have these two prime numbers means there exist primes P and Q that belong to the set of P, such that n is equal to P plus Q. So this one took a little bit more effort to put into symbolic form, but once we've described the sets in play here, what's the universe of consideration? We're then able to describe this in this more symbolic manner here. And so this is a good exercise to practice for those who are new to mathematical statements and logic and such. Now in translating a statement, you always need to be attentive to its intended meaning. Don't jump automatically to replacing every and with a conjunction symbol and every or with a disjunction symbol. Consider the very first sentence you see on the screen right here. At least one of the integers X and Y is even. Now, even though the word and appears here, it turns out this is not a conjunction. If you look at the meaning of this statement, it's actually a disjunction and or would actually be the appropriate thing here. Because look at this, at least one. Now this kind of sounds like it's a quantifier, but we have to be careful of the statement. It turns out what's happening here is at least one. This is telling us that either X is even or Y is even. And so when we write this in symbolic form, we would get X is an even number or Y is an even number, not odd. And that's why the word at least one is used here. It's not used as a quantifier. It's actually used as an or, right? At least one and those together actually mean or believe it or not. Because when we talk about or's in the logical sense, what we mean is this one happens, not this one or this one happens, not this one or they both happen, right? It could be that they're both even numbers when we say at least one of them is even. But it's really is a disjunction. So this is why I mentioned we focus on symbolic representation because it can help us get the real meaning of the statement, all right? And so we don't wanna be run astray by the and that we saw right here. But we also have to be careful about words like but, okay? Look at this sentence right here. The integer X is even, but the integer Y is odd. But in this context actually means and. Like if I just replace this with and, the integer is, the integer X is even and the integer Y is odd. Does it actually change the meaning of the sentence? No, no. The only reason the word but is used here is actually cause it's putting some type of contrast. One is even and the other is odd. So but is an and with an emphasis that oh, there's these two statements, but they're different, okay? So in symbolic form we could write this as X is even and Y is odd. So you have to be careful of the meaning of the words and not the literal sense. And does not always mean and and or might not always mean or. You have to look at the context. You have to look at the subtext. What is the meaning of these words here? It can be a little bit tricky, but with practice you'll be able to do it. And that brings us to the end of lecture 10. Thanks for watching. If you learned anything in these videos, please like them. If you wanna see more videos like this in the future, subscribe to the channel for updates. And as always, if you have any questions, please post them in the comments below and I'll be glad to answer them at my soonest convenience.


Ladies and gentlemen, moving forward, our next panel discussion is going to be on performance and creativity, the digital stack, the evolution of digital media outputs from pure performance driver to performance plus branding. And to take the session forward, may I please invite Mr. Akshay Tapse, Senior Vice President of Digital Marketing, AU Small Finance Bank, to join us on the screens. We also have Mr. Ravi Sankhanam, CMO Head Corporate Communications and Liability Products and Managed Programs for HDFC Bank, Ms. Sadhna Daswani, Head Brand and Digital for JSW Pains, Mr. Shawneel Charles, Managing Director India for Outprain and also the session will be chaired by Mr. Vinod Thadani, Chief Digital Officer, Media, Densu and CEO Eye Prospect to join us on the screens and I would request Mr. Thadani to take this session forward and initiate the conversation. Thank you. Thank you, Shuba. Thank you, Shuba, for introducing us to the channel, to the panel and I welcome all my co-panellists. Thank you so much guys for joining the Densu panel today. We'll immediately get on to the panel and the questions which we have framed for today. Getting in, I wanted to understand if I have to ask, digital has historically been seen as a media driving performance while traditional media, if you see, has always been driving the creative or so-called the branding. That's always been a kind of a, if you see from a marketeer's lens, the kind of briefing or thought process which we've been seeing. So, before I jump into other creative led or digital stack led performance questions, I just wanted to open this to the forum today to understand what's your point of view on this? Maybe Akshay, Ravi, Sadhana, the question is to the marketeers and then, Shoneela, I'll come to you for a question which I have in mind for you. Anyone can go first Let me go first. So, thanks for the opportunity to share my thoughts here. I just looked back 15 years back what happened when digital came in and at that time the CMOS were all asked the question, you spend a lot of money, what is the impact of that, what is the impact of that? So, when digital happened suddenly something called as performance became easy for a marketeer. So, you can actually measure the performance. So, digital is not about performance marketing, digital is about measuring the performance of any campaign. But the easiest thing to do was to show the performance in terms of a click leading to something called a website visit and whatever it is. And that's how it started and the CMOS went running to the CFOs and said, hey, see, I can measure, so give me more money. And then if you look at various industries, CPG suddenly started looking at it and said, I can't even drive sales on this digital channel. So, what do I do? Because I can't just keep, if it is a banking product for example where I work, now it's easy for me to say that here is a click coming to an application form, there is a account open, everything done, sales can be attributed. But when it comes to CPG, the people in the CPG industry were thinking like everybody talks about digital, if I don't do anything in digital, what happens to me? So, I also have to adopt digital and good day adopted digital because they couldn't do anything on the performance side and slowly digital as a medium for creative also started. I think the agency side was a little bit slow in my view in terms of seeing digital as a brand building medium because of the fact that it was more about performance and the other stuff which was attributable, measurable, which was easily available. And the platforms also did not have a clear performance metric for the brand campaign, so the creative work that you can do on a digital. So, I think that came later compared to the early performance measurements on nothing. And I think it's an industry evolution. Today, I don't think the right marketers use only for performance marketing. If they are still doing it, it's more because of the fact that they do not understand how to measure the brand metrics on a digital campaign. And once they have the technology and the tools in place, I'm sure everybody will go towards the full panel marketing on digital. Akshay, would you like to add on to what Ravi said on this point? Sure. First of all, thanks for inviting me to this forum. I completely agree with Ravi in terms of digital being a performance measuring platform on the channel and sometimes it actually gets cursed also for a lot of digital marketers because they are asked too many questions which ATL guys pass through quite easily. But I think, so we have been obviously at a U-Brand, we have been running an overall 360 degree campaign for the year this year. Quite lucky to be leading that at the digital front. And I think we have completely blurred out the lines between a mainline slash ETL, whatever you call it, and a digital because technically a user who is watching a TV will also obviously watch his or her phone. We'll also surf on internet. We'll also be maybe looking at YouTube videos. We'll also be getting to radio and stuff like that. I think that blurring has already happened. In fact, a recent brand track report also helped us in understanding that digital has been the second most highest impact driving channel for us in between our media mix, which we have been able to create primarily because maybe because of the higher frequency, because of the relevancy or the targeting. I think people do recall that when they see it maybe 10, 15 times over a period of a couple of months or so, which probably on a mass media it becomes difficult to achieve that kind of frequency for one sort of person. So I think, yes, digital has been or I think I believe most of the marketers will be using it for branding nowadays. But yeah, performance I think from BFSI sector. I think BFSI also was one of the leading sector to drive performance on digital channels for a good period of time. But yeah, I think BFSI also started learning how to do branding on the channel. Sadhana, any inputs from you on this? Yeah, so thanks. First of all, thanks Vinod for inviting and good evening everyone. Let me just slightly go back to before the performance marketing era. We all of us as a marketers because we've seen the non-digital and a digital era. We've initially started that any campaign that I could do where I could get millions of impressions and then a lot of us started questioning impressions and then to an era where we started doing performance and performance also was purely doing lead generation and there also we started questioning are these leads good enough? Are we getting enough and more conversion or can we use this money and do something on ground? I think today in last couple of years and thanks I shouldn't say thanks to pandemic but I think in terms of thought process it's really accelerated how we look at digital. Earlier we used to say digital karna hai. Today we say what all things we can do in digital. If one of the reports that I was reading it said that 8 out of 10 people are spending time online and where are they spending time on? Social media is one of the things but they have gone beyond social media. Today you have OTT, today you have Giving Platform, we are doing banking online, people are playing games online. So there is enough and more available online. So I think the question really for us as a marketeers I think how we can really create a connection between what all things we do. So I would like to really say that how do we create a connection in a very disconnected lead kind of communication and marketing. I think if you manage to do that there is a very different way and an angle of looking into digital that's what I think. Sure, actually that brings me on. The earlier panel there was one of the panelists which was Prasad. We actually spoke about that as a BFSI as a category we generally talk about bottom of the funnel and we straight away talk about and Ravi spoke about the same thing that BFSI as a category we were always talking about leads but upper funnel is equally important. Hence I wanted to understand when we talk about a consumer journey and in a consumer journey there is no upper funnel and bottom of the funnel. It's a consumer journey and in one of the clients maybe last week itself when we were talking about and we were in the boardroom and he made a very important point which I wanted to discuss and wanted to take your views on. Is there people were saying there is difference in branding, there is difference in performance, some people say there is a very thin line. The question to ask is from a marketeer's perspective at the end of the day I think what you'll actually want is growth. It's the one thing KPI whether it's awareness building and hence brand track whether that awareness building leads to consideration and hence it leads to people interested to your product in our case could be leads and then conversion. Hence do you understand and do you agree that in today's world there wouldn't be any such things which says there is only a lead gen or there is only a brand. It's a brief which comes which says I need growth can you please articulate how the entire strat or solution or a plan would look like. Would it be right to understand that or is there something which goes into your mind while putting a brief to the client? You know I'll answer it in two different ways. I think the first is obviously what you said is right all of us are interested in finally the end of the big growth and this is an artificial divide this performance marketing and brand marketing are all artificial divides for me I'll put it simply to my entire team saying performance marketing is for today's customers brand marketing is for tomorrow's customers because not everybody is going to buy our product not everybody is going to buy or paint their house every day. So when Sadna is going to do something about paints she has to just make sure that whenever the context arises for painting which is going to be a very involved decision how do I make sure the consumer experience what painting could be how can I make it a measurable pleasurable affair for similarly for a person to take a loan for painting that house that thought is going to happen only when they decide to paint the house it's an involved decision so how do you engage over a period of time and that's brand marketing for channels media the kind of creatives that you use depends on the purpose for the campaign that is being built. So this artificial divide between performance marketing brand marketing is all in our minds the brief for me is very clear are we talking only to today's customers what about tomorrow if you are going to talk to tomorrow's customers only tomorrow why would they even consider you so if you are going to be in this kind of a relationship it is extremely transactional how are you going to build long-term value so the long-term value is built only if there is an emotional connect with your consumer over a long period of time if it is purely transactional relationship you don't get anything out of that apart from that one may be a trial that people would have done so in my view this is slightly illogical to talk about it performance is for today brand is for tomorrow's customers and you have to talk to. No thank you Ravi I think you brought up a very good point today and the tomorrow to take care of it from a bracket year's lens Akshay Sadna before I jump to another question for let me just add something Ravi made a very interesting point that you know I mean this is something that you know it's it's you know I've been asked a lot of times that you know why do you want to do a lead generation for a for a paint customer right because it's not like today I'm thinking of painting my house and tomorrow I will decide I have to go and you know paint my home it's not like that I think what is important is that really how do we really keep engaging with that existing or a potential customer and we look at at the various and multiple interventions I think there's a very thin line difference between Pele I will do just the awareness and then I will develop interest that item model I think has we have grown beyond that so we look at you know at a various juncture of the brand funnel how do we keep and constantly building engagement with my customer whether it's an existing customer or it's a potential customer I think that is the key to key for any marketing. If I could add a minute to this I think just to substantiate Ravi's and Ravi's point in Sarna's views. Patience will also be a key because when you're looking for a future sort of a customer you never know when that moment is actually going to come when he or she is going to start believing or start thinking about the category or product of yours. Now that can only be bridged with a strong attribution model where you are able to track some level of understanding of how that if you call it brand marketing that spend of brand marketing has helped overall somewhere down the line to help your mid funnel and bottom funnel right now that attribution model can also help a lot of CFOs and CEOs to have the patience about hey you know what okay right now just hold on things are happening and you're seeing that down effects going on so I think if you have that stitched in pretty well then absolutely there is no there's no difference between a brand and a performance sort of marketing. So thanks I'll now jump on to sorry Shonil you've been across and working across clients across categories in your current role I just wanted to pick your brains on what are the lessons from brands who have gotten creative and branding successes in digital media some of the case studies or some of the work which you've seen when you're interacting with agencies or brands if you may you know let us know about these things. Oh that's fantastic to be here thanks great event fantastic panel you and me have been you know founding this digital street for a long time it's nice to see you know this digital is now front end center for everyone and you know illustrious CMOs are on digital panels earlier 5-10 years back they would skip the panel because just you know 5% of their efforts and budget so it's good to be here and you know talking more about you know creativity and you know branding and where sort of the intermissions happening in digital I've been at this for a long time I think about 10-12 years I think we're reaching a stage where we are seeing a lot of action in this space you know earlier like Ravi mentioned there was a clear demarcation you know we would we would get briefs which were just performance-oriented and you know the platforms and the publisher ecosystem and the media side of it was just out to deliver performance I don't blame the you know the marketeers or the creative folks because the medium was too new the good parts of it was I was offering you know great data and insights and ROI and you know a measurability but you know it was all about banners how much creative how creative can you get on a banner okay you know we still do use them but you know it's just something which doesn't lend itself to too much creativity then the form factor this the real estate shrank when India moved to mobile so you know that was one another hurdle in the way the internet was mostly in English so you know even though you wanted to address India which is so vernacular diverse you sort of had to think in digital you would only think in English you know I have to make my landing page and banner in my communication so these were some of the limiting factors I'm happy to say that you know we've crossed most of that hurdle that those hurdles I think at least 70-80 percent of it is done and we're seeing fantastic case studies here to to highlight you know what your question to me was I think you know there are some clear winners you know from the platform I represent which is our brain where we deliver you know native content recommendations and native advertising solutions for advertisers we are seeing some fantastic growth stories emerging from edutek fintech ecom crypto you know these are you know the the categories which are really you know changing the game and because the platform which sort of our brain represents you have to make a little effort towards your it's not just a static banner you know you have to create some content where you're driving the audience to so we're seeing everyone's making a significant effort now in content and the guys who are doing the right kind of content marketing meshed with native advertising that's probably more about what I'm going to talk about you know as we continue as the best solution for all this is we're seeing some fantastic case studies and you know developments in that space thank you thank you so much Akshay you mentioned in your first point where you talked about that you've done and are looking at a full funnel so hence could you let us know about some kind of success stories which you've seen or doing across creative and branding and what are the KPIs specifically put from a digital perspective sure so you know if I have to mention one of the case study which we recently amended with one of the other largest OTT platform in the country right now what we did was we used something which is not so common on ATL or the main light side is moment marketing what so we created the festive based content a long format content this wasn't the typical ads which are like 30 seconds a sort of minutes in fact these are three minute plus videos which we created now people do believe that digital does not have a lot of span of attention from people people users may drop out of the six seconds five seconds whatever their youtube mantra is but we used OTT platform and interestingly we actually received an a view through rate of about 77 percent and that I'm talking about for a three minute plus sort of a video now that's that's great I mean if you ask me why would someone see an ad of three minutes because it's not an ad technically but the message is delivered the entire philosophy the band was wanted to wanted to share with the audience has been delivered with a long format content I think 77 percent itself is like two waves of the platform's benchmark but I think the the reason why it blended so well was because we actually use the platforms USP of delivering GEC content to a lot of audience and we created the the content the long format content of our brand and content in a way that it it gelled very well it looked like a GSE so people kind of were given that they were anyways in that mindset of seeing a GSE sort of content they were okay to see this for a three minute or also and obviously the message got delivered I think these are a few of the branding exercises and in fact we got like a five point jump on our brand lift studies by Hotstar Across the Recall and RMS this was slightly later part of our campaign so initially we got slightly higher on few of the other platforms but I think more importantly what I would like to share is these sort of experimentations are very are not possible on a few of the other channels because you don't get to see ever a three-minute ad I'm sure on a TV maybe a few of the US channels do play it but not in India definitely and those are the areas I think which we can deliver the message the branding objective as we are speaking are also being achieved in a very very different sort of format so I think this is something which I would like to share and from a full final standpoint we know there are models which are created obviously we have seen various formats of content working in a very different way in terms of making people aware consider as what Sarno was saying while there is no AIDA model right now but then obviously we are seeing those differences of users reacting to our content pre our campaign brand campaign and a post brand campaign so obviously that lifts have been very clear the conversion rates have started improving because of our branding campaign so those are obviously the direct attribution towards the brand trends which we have been doing on the platforms so what I hear Akshay is making creatives as per platforms and that is what has become a success which I could say so if there are short formats use it on those platforms if you have a long format use it on those platforms because that's where you feel that the consumers are taking a note and hence you get great brand results like you mentioned thank you Akshay for that Ravi one thing and this is a question which I genuinely wanted to understand from a senior marketer like you would be with media convergence taking place where digital will become the backbone what are the strategies may be adopted to drive creative and branding success on this platform first thing is the mindset shift has to happen we have to think digital first once you start thinking digital first the entire work that we do on the creatives start keeping that platform in mind if the mindset shift happens because what I see today is many of our agency partners come first with a TV approach because you're talking about something so the first thing is TV and then trying to adopt that to the digital format I don't think that works so the first is to shift the mindset to say I will start digital first and even inside digital I will start mobile first so that we understand very clearly because at the end of the day while we do understand because we are a banking ecosystem player so we do have a lot of first party data so we don't know a lot about customers where they approach us and what they do with all of us but still if you want to reach to a larger audience the mindset shift has to happen and I think that's the core of all this stuff after that I think there are three things that we all need to look at the first thing is what is the approach and when you're talking in this kind of a fashion we all know that we have multiple customers and each of them are in different mindsets so which customer you are going to talk about performance which is about the bottom of the funnel which comes out about consideration which customer about so that you are talking about tomorrow's customers also because some of these tomorrow's customers you don't want to paint them by starting talking about performance today so when it comes to performance is your creative talking about rational persuasion for doing it that should act whereas when you're talking about brand are you giving them a feel that you want to be associated with this brand what is the feeling that you're generating in that creative so you should be very clear about the consumer context and correspondingly make the creatives the second thing I look for is the formats the formats in the mobile world and in the various screens are very different are you doing a vertical shoot are you making sure that text is minimal are you making sure that it is as personalized as possible because digital gives you that ability to do that in your creative thinking like for example I'll give you an example we wanted to have a lady in marriage costume immediately the first thing that we get to see is a north now how many of these people know that north indian bride with full of mehendi and all those things will appeal to a south indian audience or a northeast audience if you have a creative thinking like that then do you have the ability to change that face based on the geography to various other bride look is for the respective geography so the formats and everything start to be coming to the next one the third thing is about platform you also need to make sure that you have multiple platforms whether it is the video platform whether it is the social media platform whether it is a discovery platform it is anything else that you do or the otp how do you make sure that this creative will actually fit into those platforms so once you have this shift in the mindset towards digital and then also mobile first then you start looking at the approach the format and the platforms and if you have a checklist of how we want to do this i think then everything comes out very easily because you can easily measure in every one of these platforms what is the actual success for the top of the funnel what is the brand leaf study that you can do and at the bottom of the funnel what is the lead generation what is the conversion that also you can do so you need to be very clear about the approach that you take and if you have a very solid approach i think most of this are very easy to do sure thank you ravi sadha would you like to add on to this point yeah sure um i think most of the points ravi mentioned this one point i would like to add i i think it's important that we also understand this whole art because as a marketer we love perfecting the balance between art and science there is a lot of data and there is a lot of learning that is available to us whether it's to do with your brand health study the inputs that come from there or you know you're from your website traffic from your social media so there is a plethora of information available so i think making sense of that and then leading that into a great brief or an input i think will also give a good kickstart to whatever you do just to give you an example you know one of the things that we assume that in a category like paints a painter or a contractor will not be active on social media when we went into the market and we realized that so many of these guys are active on facebook and we did this whole initiative where they could share the work that they have done with us on social media and we started reposting and resharing that on our platform so i think mindset have changed the consumption pattern has changed and the data that is available with us i think making sense of that that goes into a right briefing also plays a critical role thank you i know i'm running late i've already got a few messages from e4m but i would want to have one more question i just wanted to understand from shonil has brand has digital been able to drive creative and branding goals across if you have any experiences on any categories which you would like to highlight so we know it's getting there you know i would say on a scale of one to ten you know the marriage of creativity and you know using digital platforms well is you know at a part of three or four on ten hopefully we're on some panel in a you know in in a year's time where this moves to about seven or eight but i i appreciate the efforts which are being put behind this also on the other side of the fence you know for what the marketers need the platforms also have to bring sort of a menu card of solutions to them right you know what is a successful digital ad you know you know beyond the creative it has to showcase on premium inventory going back to where what akshay was talking about you know native content it the ad has to blend with content you know to make it very efficient like you know the case study example he gave so we have to deliver premium inventory to the advertisers we have to ensure that they are engaging ad formats they have to be multiple formats you know so that you know you can cover up a huge gamut of different platforms there has to be rich targeting has to be very contextual brand safety is something which is very important for all these marketers you know it's you can't just run their ads just about a lot of the internet is fairly unsafe so you know you need tools and methodologies to ensure that the the brands are kept in a safe environment and most importantly you know again going back to performance everything has to have some outcomes which are you know based on measurement so these are you know some of the things that make up a successful digital ad and just to give you a sense of you know traditional brands are taking a little longer the bigger the companies the bigger the brands they are their sort of journey to success you know on the creative side is rather I am seeing a lot of smaller brands you know these are you know affiliate commerce companies you know they are they are leveraging the platforms and the opportunities very efficiently and awfully especially in the last six months so you know of the pandemic and we're seeing a lot of smaller brands sitting here in India buying media and inventory and advertising in international markets and selling it we're seeing this in China we're seeing this in India and that's that I'm finding is a very interesting success story because they are also being extremely creative with the way they are approaching each country each market and you know to go back to Ravi's point that you know they are absolutely thinking digital first actually they don't have any you know offline model at all so I think you know I would put that as something and for us that's you know maybe 30-40% of our overall business which we are seeing is now coming more from these younger agile companies and I think the older brands and all can sort of look at them and pick up some you know cues on you know how to how to get into this properly. No I'm just picking up this point I think it's a good point and anyone from the panel and this would be the last question before I'll sum it up. Why do you feel that the younger brands or so-called the newer age brands or the D2C brands however you put it are being more agile or take those risks which can be done on this medium versus the I won't say traditional brands but bigger brands which have always used these platforms of course they were traditional first I also see many brands even in FMCG now and in other categories doing a lot much more digital than what it was but why why do you see these brands being the first mover and experimenting those many things than the larger brands because money is not a concern when it comes to larger traditional brands in fact D2C and other brands are startups and hence they would think twice because they need to get it right why do you feel that these things are happening so fast? I think the answer lies in your question itself and see for the traditional people I've been used to certain things it's a business answer nothing to do with marketing I also wear a business hat for a traditional person I've been doing something and it has been working so to change is a big change so I will only do small small things to do it for the new two brand guys I think they are very clear in terms of a very small slice of a population they are going to target with their product nobody comes to the market like an HDFC bank saying that I will go ahead and serve India that doesn't happen so for them it is very clearly a problem of a consumer I am going to solve and this consumer problem is only there with say 1 crore Indians are 50 lakh Indians so TV is not the medium for them so it's actually from a business perspective that it starts and it's not about marketing the same brands once they reach a certain scale they also come to TV whether it is an Amazon whether it is anybody else they also come to the TV because once they take that kind of a leap and then they have to do something else which is building a much bigger ecosystem for online commerce Amazon is there in TV and you see all the e-commerce players and you can ask the question why is e-commerce anyway or TV at the end of the day they are using only mobile phone to buy so it's more of a business issue in terms of where you find your business and what is the consumer that you are targeting and where do you see that consumer going today so you will obviously feel that that's happening that way otherwise I think all of us are open and it's a question of the business context that makes you think sure thank you Ravi any last remarks Akshay, Sadhna, Sonil on this and then quickly summarize I know Shubha is up on the screen which gives me a trigger that my time is up but we'll not take more than two minutes I promise yeah Akshay. Just a quick one I think what you've still realized is even if we go very high on digital I think a front page leading daily ad is something which still creates that one day or maybe a half day impact and probably that is because of the entry barrier also because yes you can get onto a Facebook ad or an OTT ad quite easily you don't need that sort of an investment but to get into that sort of a space on a front page check it out or maybe sponsoring a leading media property sports media property I think you need that sort of a backing of the currency or the dollars and that shows to the world that hey you know what I have a right so yes digital is still to go to that zone it's still to achieve that zone but yeah I think it's a matter of time that we do that I would just like to add one last thing that I think it's more of a it's more of a mindset it's I think you know in the coming years it will no longer be a TV versus digital it's going to be okay you know let's do something which cuts across you know all the platforms so I think it's more of a mindset thing than anything else and we'll see that shift happening very soon. Sure. My last last comment and advice for everyone is you don't think content I think you know that's possibly the thing that flies the furthest and has the maximum sort of impact on any digital platform so my advice to all brands is you know consider content marketing native advertising that's probably the the biggest wave which is coming which is going on right now and for the next couple years to make the right impact. Sure thank you I'll just summarize certain things which I have learned today from you guys and I think Ravi said it first very rightly that you know personalized creative depending on the geography makes a lot of sense mindset shift mobile first is what Ravi you said and thank you for saying that. Akshay made a point saying that he has seen success when they have done platform-wise creatives and he's talked about his brand tracks going up. Sonil talked about that we need to make sure that it's going to be contextual, brand safe, great premium inventory and measurement to be the key and of course Savna talked about how the full funnel has gone out the days when we're talking Aida but it's a consumer journey which we look at so thank you very much guys for coming here and sharing your expertise. I learned a lot and it was great thank you very much over to you Shubha. Thank you. Thank you. Bye thank you. Thank you so much everyone.


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