Okay, so the reason why this is so important, man, and I always tell people, cartridge, landing pages, whatever the heck you wanna call it, your email automation, your online calendar, it's really the most important when you're staying consistent with ads, bottom line, because if a person's not running Facebook ads, it's like, shit, we don't need to be paying a hundred bucks a month for this stuff, you know what I mean? So it's only when someone's consistent with the ads that this is gonna pay for itself. Well, yeah, but that's what I wanna get because I mean, I gotta increase, oh, for sure. We're generating some business and that's why I wanna make it happen. Yep, for sure, man, for sure. So let me look at these pages real quick. We'll look at the pages, we'll look at the email list, we'll test the funnel and we'll make sure that the sequence is in place, which is the email automation. So I'm gonna look at the entire backend for you. That's what we're gonna do right now because it's gonna allow us to really say, okay, do we spend time on this part or do we just go straight into making videos? Okay, so that's the opt-in page and then here is the actual thank you page. And these are really the only two pages. Actually, and then the third one, the call confirmed because as people schedule an appointment, they have to land on your call confirm page. So let me pull that one up as well, which is this right here, call confirmed. Okay, so these are really the three most important pages. And then what we want to do with these pages as well, I'm pretty sure we already did it, but we'll double-check. But it's setting up a custom audience. It's making sure that we know who's landing on these pages. Okay, so this page needs to be updated because it's not really, it looked like you can look at it from right. Let me close out these windows. If you look at this page right here, call confirmed, you see the image of the pole, the house, the palm trees, right? But I don't think that image is really there. I think it's just there because I shared the funnel with you. But as you open up the page, there's no house in the background. So if anything, we'll just add an image. That's all, that's easy. But these are the three pages, man. So as people land here, so what we have is we have our Facebook pixel tracking who lands here. That's the pixel tracking who lands on the landing page. As they click the ad, they come here, they're tracked. As they click on the button and they opt in, they end up landing on this page. This page is also tracked, there's your pixel. And what we need to double check is if we set up a Facebook custom conversion on this, which it would tell me right here if we did, but for some reason it's not showing me. I thought we did that part, but we'll double check. Facebook custom conversion. That goes on this page. And that's just simply letting Facebook know in the settings, letting Facebook know that this is the most important page to get people to. Yes, when they see the ad, they click learn more, they come here. But the most important page is the second one, right? We need them to opt in. We need to capture the lead. They need to land here. So this is the most important page. So we need to tell it to Facebook and that's a custom conversion. So again, normally I would see it down here, but I only see the pixel. So we'll double check that. And then the call confirm page, the pixel is on this page as well. There's no custom conversion on this page, but what we, and there doesn't need to be, but what we wanna make sure we wanna double check is if we have this link set up as a custom audience. So not only does a custom conversion need to be set up on the second page, the thank you page after they opt in, the custom conversion, but we also wanna double check if this link is set up as a custom audience.  All three pages needs a custom audience because each page is a different type of person. So when that only lands on the landing page, on the opt-in page, but does not opt in, is a very different person versus someone who actually opted in and landed here. So when we set up custom audiences, we need to be able to track that. And so when you set up a custom audience, you're able to track who lands here, who lands on the opt-in page, who lands on the custom audience, or the call confirm page. And the reason why the custom audience is so important is because especially with, actually with all pages, but especially with the second page, as that lead opts in and they land on the second page, we want these people to be in a custom audience because this is an audience that you'll be able to exclude from seeing future ads. Right? Cause if you're only targeting a local area, you don't want to keep running ads to people who already opted in. Yeah. So you got to be able to track that and it's simple, it's custom audience. So we take this link, we set up a custom audience. The name of that audience is Seller Guide Leads. Simple. Now when we go run our next ad, we exclude that audience. We also want to do the same thing for those who scheduled an appointment. So anyone that's already scheduled an appointment, they don't need to keep seeing my ads. So I can put them in an audience, a custom audience and name that audience appointments. And then I can make sure that as I go and run future Facebook and Instagram ads, I can exclude that audience from seeing future ads. Right? So that's as basic as it gets, but that's as important as it gets. And that's what most people don't do. So we'll double check that on the Facebook ad side on the, we'll look into the manager, but just on Karcher, keeping it just on Karcher for right now, those are the three pages. So now as that person comes to the opt-in page and they enter their name and email, we want to get rid of this. I would like to receive future. I agree to the GDPR because that we don't need that. We're just marketing to a local area. So let me update the settings for that. We don't need that. We don't need people to check those boxes. So we won't do mandatory. And then that's, and then right here, the display, the banner, we don't need that one either. Okay, save it. Okay, cool. So now as they go to the landing page and they opt-in, we want to make sure that they land on the seller guide leads on the lead list, I should say. So right here is the seller guide leads list. And then we have the prospect appointments. Perfect. Perfect. So this right here, those two lists are there. That's perfect. Now, what we'll do is we'll want to test it for sure, to make sure the lead lands on there for sure. And then the sequence, your sequence is your automated emails. So now as that person comes to the landing page, they opt-in, they hit the yellow button, they enter their name and email. So let's test this. Actually that part, let me see, that part should not be showing anymore. Let's refresh this. Yeah, see, they're already off, but it might just be, actually deactivate, there we go. Okay, cool, perfect, there we go. Okay, so now as I save it, okay, so it's saved. Okay, so now as I refresh this page, they shouldn't have to check any boxes anymore. So there's that, click this, there's no more boxes. See, so it just makes it cleaner and it makes it quicker for that person to opt-in. They don't need to check anything. Enter, name an email, click here to download now. And that's it. So now as I test it, so as I go, in fact, let me put an email that actually works. So let's go plus, actually I'll just do it that way. Okay, cool, so click here to download. So they come, they opt-in, click here to download now. They're then taken straight to the thank you page. On this thank you page, this is where you should have a simple video. Okay, simple video on your cell phone doesn't have to be anything fancy at all. But here are the four points. So when it comes to the videos and you think you need to go out there and get five videos done, here's video number one. This video needs to happen now. You need to get this video done first, before anything else. Here's the video and here are the four bullet points. And you don't have to write this down because I'm recording it for you. Here are the four bullet points that you want to touch on, that you want to hit on on this short video. And this could be a 40-second video. It could be a 60-second video. It could be something short and sweet. Here's a way, here's how it sounds. The person lands here, bullet point number one is thank you. Thank you for downloading my 2021 Seller Guide. In this Seller Guide, you're gonna learn this, this, this and this. Right, so I'm just telling them thank you. I'm letting them know, hey, what to expect? In this Seller Guide, we cover this, we cover that, blah, blah, blah. Right, that's number one, thank you. Number two, I'm introducing myself. My name is David, I'm with EXP Realty or whatever. Let me tell you a little bit about my background and my experience and why I'm so excited to help people sell real estate in the chapel or wherever the hell you're at, you know, city. So number two, I'm simply introducing myself. Little background, that's about it. Simple intro of me, number two. Number three, I'm telling them to check their email because now the email automation kicks in. So the moment that person opts in, yes, they land on a list. So we're gonna be able to track it. So look, it just turned into number two. So my name went in there, I'm the second one here. So not only does the lead land on the list, but automatically the sequence, the first email should have went out as well. So when I come over here to the sequence, I click on edit. These emails, I don't know if these emails are done yet. So this is where we'll probably have to focus, but let's double check. So going back to the video, bullet point number three, I'm telling them to check their email. So I would say something like, hey guys, and by the way, check your email, I just emailed you your free seller guide.  That's the subject line. So I would tell them number three, bullet point number three, I would say, hey, check your email because I just emailed it to you. The title of the email is, so that's bullet point number three. Bullet point number four in this video is I'm telling them, hey guys, and by the way, if you have questions, if you need to get some answers, if you guys are thinking about selling now, if you're in the market now, I'd love to talk to you. Click the button below, it'll take you straight to my calendar where you can schedule your best time, which your calendar is not connected. So this is where we gotta spend some time because this right here takes them straight to your calendar. So this is where I would, not only are they seeing your face, not only are they seeing you in the Facebook video ad, not only are you giving them some seller tips in the actual video ad, but the moment they click opt in, they're also seeing you again, right here on the thank you page. So automatically that's creating more credibility, instantly that credibility is unlike anything you can imagine, when people can keep seeing you in video form, it builds trust, it builds likability, and that person thinks that they can, they wanna do business with you because now you keep educating them and you're doing it in video. So when I see you in video again right here, this is that first chance, that first opportunity that you have to get that appointment. So number one, thank you. Number two, introducing myself. Number three, check your email. Number four, click the button below to schedule a call. I'd love to talk to you. That's the first opportunity we have for the call. Now, after that, here's what's gonna happen. You're gonna have some, let's just put it this way. Let's just call it, let's call it, let's call it two out of 10. Two out of 10 people that land here will schedule the call now, which are still phenomenal numbers. I'll take one out of 10. If I'm running traffic and running tons of people and hundreds of people are seeing my stuff, I'll take one out of 10, but let's just say two out of 10. Three out of 10 is really, really good, but even two out of 10. Two out of 10 actually schedule a call right here, but the other eight don't. They downloaded your seller guide, they're interested, but they didn't schedule a call right away. That's why the email automation is so important, because now, yes, everyone's gonna get the first email immediately. That's what the link to download their seller guide. But what about after that? Email number two, two days later. Email number three, two days later. Email number four, email number five. These emails should be written touching on talking about the seller guide. That's what these emails should be based on, is bringing back up the seller guide. So if I download the seller guide, I'm gonna keep educating that person on that seller guide. And it's very simple, man. Like your seller guide, I would pull it out and just look at it. Page one, page two, page three. Start taking little things out of that seller guide that you could talk about in the email. Short form version. The seller guide is full version. That's the full book. That's the full seller guide. That's the full everything. But my emails could be the short version of page three. For example, that's what I would do. That's what I would do on these emails, is simply, hey, John, just wanted to follow up here. I know four days ago you downloaded my seller guide. Hey, have you got to page three? On page three, I'm talking about the importance of renovating your kitchen and how much value that could bring to the overall price as you go to sell. Here's what I meant by it. So all I'm doing is taking a little bit out of what may be on page three, and I'm putting that in the email. But in the email, the reason why these emails, email automation is so important. Because over here, only two out of 10 scheduled the call. Now as these emails go out, this is where my next opportunity is at for that appointment. So in the email, yes, I'm bringing back up the seller guide. I'm touching about what's on page three. I'm talking about what's on page three, for example. But in each email, there's gonna be a call to action. Hey, guys, hey, John. And by the way, if you have questions, I'd love to talk to you. Click the link below. It'll take you straight to my calendar where you can schedule your best time. So that's where the follow-up, that's where these emails, so as you come in here, email content, you click on the pencil to the right. And that's what allows you to come in here and put together this email. So none of this is done. And so this is where we kind of gotta spend our time real quick is on this backend. And this is the time-consuming part, but this is a one-time thing, man. Once I have this up, it's a machine. Like I don't gotta do this again. Like once I set up these emails, then they're programmed, they go out every time someone opts in, and each email is designed to talk about the seller guide, which is what they downloaded, what they're interested in, and each email will have a link. Like right here, I could put, right here instead of click here to watch my newest video, I could put click here, click here, click here to schedule your best time. And now I can simply put a link to my calendar. So my calendar, for example, here's my cartridge calendar. So I would simply grab the link and I would put it in right there. So now as that person clicks, it could take them straight to my calendar, right? So I could put a button there, or I could just write it, you know, I could just put it up here in the email, click here to schedule your best time. And as I put it there, I could just simply highlight it. What I would do is I would bold it, I would put this right here. What I do is I just turn it blue, and then I highlight it again, and I just link it right here. Here's the little link. So I'd link it, click that, paste in my calendar, and now they can click there to schedule their best time. So I can hyperlink it to a word, or I can put a button and then the social media icons. Yeah, these all need to be set up. So this right here, man, is the backend part, the page, the email automation, and that seller guide going out, and making sure that these emails have a link to your calendar. So a lot of times, you know, when a real tour go out there and capture and lead, a lot of times they won't even, they'll start sending emails on other random stuff. And it's like, dude, I didn't even request that information. I'm on different lists, and I get different emails. I'm like, I inquired on a listing, but now you're sending me an email regarding what it takes to purchase. Like, or you're giving me a buyer tip for an FHA loan. When it's like, that actually could go hand in hand, but you know what I mean. It's something where they're telling me something completely different. So in these emails, you want to just keep them the same. Every email is talking about that seller guide. It's what they were interested in in the first place. And so now every email is designed to continue to educate them on what it takes to sell, but to get them to schedule a call, man, that's what it's all about. And so what I would do is I wouldn't just have one, two, three, four, five. I'd have, I mean, if it was me, I'd have 25. If it was me, I'd have 55. You know, so you don't have to put all these emails together right now.  This is fine for now and then you can start writing ads. But what I would do is I would really treat this seriously and I would add five, maybe every week.  I put aside two hours a week to come in here and put five more emails to the sequence. I want the emails to continue to go out until that person dies. They unsubscribe or they freaking list with me. One of those three are gonna happen, man. One of those three are gonna happen. Because what you don't want to happen is for them to stop getting emails. Like you stopped at five, right? For example, like you don't want to stop at five. That person needs to keep hearing from you. They need to keep hearing from you. You know, and that's how you build that brand, man. And when you have all of this energy going to a local audience, that's when it becomes, that's when you take over. If all this stuff was just randomly for social media, then that's kind of just whatever. But if I can penetrate a local area and get nothing but tons of people in that local area next door to me to be seeing my emails and getting my information, that's powerful. That's why I would add way more emails. I want these emails to go on forever, right? That's just me. But you don't gotta, again, you don't have to do all that right now. You can just add, you know, add some every week and put aside a little bit of time to add more. But yeah, that's what needs to be done, man, is the emails, is the emails. So I've done an exit, I exit that. And then over here, I can look at the lead. So look, that lead came in, here's me. So that lead came in, I click on my name, and then I can come over here and look at all the information. I can see what lists they're on. I can see if there's been any communication, I can see what sequence they're on, which is your email automation. I can see if they even opened the email. So as this stuff starts to track, and see the, yeah, see, so all this stuff started to track, it doesn't show open email just yet, but it would, all that stuff tracks in real time. So you have your pages, you have your email list, you have your email sequence. And then under my memberships over here should be your seller guide. So over here under files, there is your seller guide. So this seller guide, here's the link. This link is what should be in email number one. So this is the actual link, right? That's the link. If I were to click on it, it takes me straight to your seller guide where I can download my free copy. So there's 15 pages. So boom, there's 15 pages, there's 15 emails. You know, there's 30 emails really. You know, I would actually, well, it's really just 13 pages because you have your cover photo, you have your table of contents. So 13 pages. So if it was me, man, I would take a little bit out of each page and that becomes the email. I wouldn't rewrite the whole damn page in the email, not at all, but I would put like a few bullet points. Hey, hey Jack, on step two, man, on step two, I'm talking about how to prepare your home for the market. Did you take a look at my four bullet points? Ask yourself, vacation, living room, bedroom. Here's what I meant by it. And by the way, John, I'd love to talk to you. Click the link below. It'll take you straight to my calendar where you can schedule your best time. So again, man, this may seem like a lot and it kind of is, but this is what it is, man. This is what no one does.  And that's why in your industry, man, I talked to so many agents. It's not even funny, man. This is what I do all day every day since 2016. No one has this back end put together, man. That's why no one captures leads. And if they do capture lead, okay, you capture the lead, but are you nurturing the lead? Are there emails going out to the lead at all? Is there a link to get people to schedule a call with you? Right, there's none of that, man. And so you don't really wanna half-ass it, meaning you don't wanna try to look for shortcuts. You wanna really take the time in, and I know time is everything, time is money. I get it, but at the same time, this back end part needs to be done. And once it's done, it's done. As I mentioned before, it becomes a machine. And all you do is just feed the machine, and that's it, man, and you feed the machine by staying consistent with Facebook ads. That's it. So this whole, and then you got your calendar. So right here, my calendar, this calendar needs to be set up. So if I get the link, I can get the link right here. So get cartra hosted link or hosted page. Here is your calendar. So as they click on the link or the button, like this button on the thank you page, for example, here's the thank you page, click here to schedule a call. It should take me straight to this calendar. Here is your calendar. So what I wanna do real quick is let me just link it to the page, but at the same time, there still needs to be a video, a video done on that page. So if I come in and click on edit, and then all I would do is simply take that link. I could take the link or I can just link it in inside the page without even taking the link. But let me show you. So as I come to the thank you page, I'm now in the editing, I'm now in the builder. I can change everything, the color, the image and the background, all this stuff can be changed. But all I wanna do is I wanna hover over the yellow button, click on the pencil. And then what I wanna do is just simply link my calendar. So because the calendar is already internal, all I would do is click on link. I would come down here to link to a cartridge calendar and I would choose my calendar. And then I would use an overlay pop-up, that's fine. I hit the green button, come up here to the right, save progress, publish live. That's what makes it live. And then return to dashboard. That's how you exit the page, those three clicks. Save progress, publish live, return to dashboard. Now if I go back to that thank you page, this page right here that I just updated, if I refresh it, now that person they opt in, they land here, they see your video, they click the button below and boom, there goes your calendar. You know, so right here in number two, find the email I just sent you, it is titled your road to success stellar guide. So as you go into the builder, which is where I was just at, you can edit this, it can say something different.  These icons, yeah, all of these, it looks like all of these are connected. I can see at the bottom, they're all, yeah, they look like they're all customized. So those are fine. So they come here, perfect. Perfect, so it links them straight to your page. And that looks really, really good. So it just comes down to, man, it comes down to making a video for the thank you page. That's what needs to be done, a thank you video that goes on this thank you page. That should be done right away. And then the emails, the emails need to be updated as well. That's kind of where I would spend some time, man. And then I would, let's chat again. Like we got to definitely, we definitely need to schedule another call like sooner than later. So work on that for now. The video and then the emails. And again, the way you get to the email. So right here, my communication. And then over here, I go to sequences. And then there goes my, David, can you double check the calendar? Yes. So if I, I don't think it's working. Okay, so if I, well, I can click the button, that takes me to your calendar. And then I can, If you notice, this is August, 2022. And it doesn't come in 2021. Yeah, see all this, all that's what I'm saying, man. All this stuff needs to be updated. It all needs to be edited. So right here, click on edit. This goes into the actual calendar. Okay. And then right here, save and next. So all we're going to do is save and next. And then we go into schedule. So this schedule right here, strategy call. You can name this whatever you want. You can name it something completely different. You got 40 minute duration. That's what we have down here. There's your name. And then right here is you have only this checked, August 22nd to August 31st, which is, which has already passed. So what I would do is I would just check everything. So you don't have to worry about the dates or anything. So if we just check everything and then the time, all these times, if that's when you want it available, it's totally up to you. But this calendar, you know, it's obviously based on your schedule. So all this could be changed in the green. But if I do that, I update all that, the dates.  Right here, it says no booking restrictions. That's why when it was only August, on the calendar, it showed me 2022 because there's no other date available and you don't have any restrictions. It's allowing me to book whenever. But is it 2020 the year? Yeah, yeah. That's what I'm saying. And that's what I'm telling you what I'm doing. I'm updating it for you right now. So rather than having no booking restrictions, what you want to do is only, and this is just me, like me personally in my business, I don't allow same day booking. You may want it. Like I don't like it. Like I don't want to be with my son and all of a sudden someone's schedule. You know what I mean? So I don't allow same day booking. It's always the next day. And then in me, with my business, I only allow bookings within the next three days. That's just me. That's just me. You can do whatever you want. You can go next one day. What's that? Seven days is fine for me. Yeah, do seven days. Perfect. So now look what happens now. So as I come in, so let's see anything else need to be done. You can always book out, you can always block out a date as well, but we'll leave that as this. So now as I save it, here's what happens now. So as I save it, now I come back to your calendar right here. It says August 2022. So if I refresh the calendar, here's what we see now. So I refresh the calendar. Now it's October 2021. And it's only given me availability into the 13th. Okay. So now we're good. So now your calendar is really good. And really to tell you the truth, man, it's not just prospects. I would use this calendar for everything, for everything.  And the reason for it, man, is in my professional opinion, is that your ringer? You can answer, you need answer? Go ahead and answer. No, no, no, it's fine. Okay. So in my professional opinion, the reason why everyone should come through your cartridge calendar is because the moment someone comes here, it automatically puts them on a list. And let, oh, actually, we gotta have a list set up. We gotta have a list. Even if it's not part of the ads? Yes, even if it's not part of the ads, yes. Like I still, in my opinion, I would still make them be subscribed to a list. Because that list, anyone that comes into my world, man, they're scheduling an appointment, they're landing on the call confirm page. And so it don't matter who they are or what type of an appointment, they're gonna be on that list. Now, as they go to a buyer, as they go to a seller, as it might be a foreclosure, a short sell, whatever, whatever type of lead that is, I can then start to segment them from there. So, but if I can get them all on a list, that's kind of what I wanna do. Cause I can always email that list, right? I can always take that list upload to Facebook and create an audience. So I would, so it's not SellerGuide prospects. It would be appointments, straight out appointments. All my appointments, this is what I would do. You can do whatever you want, but I'm just saying, like I would have everyone going through my cartridge calendar. So that's the list that they're currently landing on. And we can always rename the list SellerGuide prospect. Like you can just always edit and rename it to whatever. But that right there, that's your link. So this right here is your actual calendar link. And so if I were you, I'd have a bookmarked, right? I'd have my bookmarked.  So that calendar looks like it's updated. The calendar is good to go. So really, man, really, so in closing, our call to action, what we should do is work on the video for the thank you page. So this video, again, number one, thank you. Number two, introduce myself. Number three, check your email because I just emailed you your SellerGuide. The title of the email is, so whatever you want to title, it could be whatever you want. But I'm saying that in bullet point number three. And then number four, click the button below. It'll take you straight to my calendar where you can schedule your best time. So now as I click on it, it's gonna show me October. So I would work on that calendar. I mean, I would work on the video as soon as possible. And then what needs to be updated are these emails. Is the sequence. So as I go into the sequence, those emails, and again, you don't need 25 of them right now, but we need at least five of them. So here's the sequence SellerGuide. I come over here, I click on the pencil. I click on edit, and that brings me into the actual builder, which allows me to now edit any email. So we can start it with the one that goes out immediately. This is the one we want to edit first. The starting rule, click on this. This is simply telling the system, anyone who subscribes to this list, send them the next email. That's what the starting rule is. So that's what we go off of is the actual, I can exit out and I can choose a different list. Anyone that lands on whatever list, send them the next email. So in this case, it's gonna be SellerGuide leads list. Click on add, save, and that's it. And so now this email goes out immediately. And then the next one, two days later, two days later, two days later, two days later. And then that's all you have. Set those ones up first, and then we can add more later. But the way you would do it is simply come in here, click on the three button, or hover over the three buttons, and then center. Is that under automation? Under what? Automation? Yes, the sequence. So again, let me go back. So we're in my communications to the left. Okay. My communications at the top. Sequences. So right now, sequences. This is my sequence. So I click on the pencil to go into it. To go into it and to now edit my emails or put together more emails. I now come into it. And so we just set the starting rule. Anyone who lands on that list, they get the next email. So right here, I wanna hover over the three dots. I wanna click on edit. And what I wanna do is I wanna change the, actually, I just noticed that we need to change this email as well. This needs to be updated, which we'll do right now. But this communication, this is simply internally. This is simply something that you see. No one else sees this part, the communication. This is just a title. And so this title is what we see as we look at the dashboard. As we look at it from this view, I see that title. Open house email number two. Pricing your home email number three, negotiations. That's simply the title. What I do is I normally name the title whatever I'm going to name the subject line of the email. Because that allows me to now just come in here and see what email is which one. Because it's named the same. That's the subject line of my email, right? So right here, custom marketing plan email number one. That's not email number one. So what I would do is I would name it whatever I'm gonna name the subject line. In fact, let's just name it right now. What are we gonna name the subject line? Oh, the subject line. Oh, the first email comes out. Here is, I guess, hey, whatever name. Here is the seller guide. I don't remember the name. The seller guide. So just the seller guide. So the seller guide, the home seller guide to success. So why don't we name the email your home seller guide to success. Your home seller guide to success. Home seller's guide or we'll put your home, your home seller's guide to success. So here's what I'm saying. What I name the broadcast, okay? What I name the broadcast is what I also name the subject line of the email. So now what I'm gonna do is I'm gonna come down here. So there is the new title under the communication. That's what I'm gonna now see as I look at it from this view. So there it is there. Your home seller guide to success. As I hover over the three dots and come back into edit, I can now change the email. So now as I scroll down, I already, I already read, we're good there. I wanna go into the email. That's email content. So I come over here to email content, I hit the pencil, this is what I wanna update. So I wanna come over here and I'm gonna name it the same. There's the same. Same on the communication title is the same as the subject line right there. Your home seller guide to success. So now on my video, on my thank you page. Hey guys, and by the way, make sure you check your email. The title of the email is going to be your home seller guide to success. Sometimes it lands in spam. Sometimes it might land in your promotions folder. But make sure you look for the title. Your home seller guide to success. Right? So now I can say that in the video as I'm telling them what to do. So this is the first email. And as you come into the email, what you wanna do is simply, this is the very first one. This is email number one. This is the one that goes out immediately. So what I would do is I would update this, hover over the pencil. Now I can change out this, your home seller guide to success. So I can even X that out if I want. I can X this out. I can come over here to design templates. And I can either choose, in fact, let me just do that. Let's X out of all this stuff right here. Other than, we wanna keep, actually we wanna keep the bottom, the social media icons. But here's what I can do. I can come over here to the left. I click on design templates. I can go to full templates. And I can use any of these templates that Karcher already has available. So any of these templates, I can grab the whole thing and just slide it over. So any of these different, and there's so many of them, I can use any of them.  That's where I can drop it. So I'm clicking, I'm clicking, I'm holding the click. I drop the block. And now I have this entire email design already there. So now all I gotta do is simply just hover over everything and just edit and add my Facebook icon over the Twitter, edit, add my Twitter icon. I can hover over the email, click on the pencil, add my email. So I could just go off the template if I want to. I can even delete different parts of the template that I don't want. So if I didn't want this bottom part, I can exit out and there goes the bottom part gone. If I didn't want this phone right here, or if I didn't want the social media icon, or let's just say this bottom one, if I don't want the bottom one, I can exit out and now I can just use these ones. So I can either use a full template that's already there for me and I just work off of it, or I can start designing my own, headline, text, button, images. I can grab an image, pull it over, drop the image block, and there goes an image of a house.  This is a lot of shit, man. Like I wouldn't really make it look all crazy pretty. Like I would just grab whatever template, work off of that, and then here's what you want to do. Whenever you finish that email, what I would do is I would save as template. So right here, save as template. And so now that template is saved and I can just use it for email number two and on. So look, for example, let's say this was email number two. I can X out of everything. Let's say this is email number two. Now we're working on email number two. I'm gonna X out everything. Everything is gone. Now I can go to my templates. There's the one I saved. I can click, drag it over and drop it. Now this is email number two. Now I'm talking about email number two. And it just saves me a bunch of time. I can come over here, change out the image if I want. I can come over here. I don't need to change out any of this. This is all saved, saved, saved from my template. The copyrights that says Euler, right? It's all saved. So you can do that, man, or you can just X out and then save this as a template. But with my emails, I keep them pretty basic. Like I don't have them look all crazy pretty like anything. I just have a basic template, but I use that one over and over and over because it saves me a bunch of time on having to link everything every time or having to put my information every time on every damn email, right? Like it saves a lot of time. So this email part, man, this is kind of where you'd have to be. Is get that video done, the thank you video, and then these emails. So I don't know if that's gonna be way too much for you, the emails, and if you need help with that part or what, man? But I think I'm gonna do the video. Let me just do the thank you video, right? Or you want me to do the other one too? Yes, the thank you video. And then not even, I mean, you can start doing some videos for the ads, if you want for sure. But this back end part is the most important. These emails need to be set up. They need to be ready to go. So I'll work on the thank you video and then I'll start working on the emails. Yes, I'll try to keep it simple just to... Yes, that's good. And then we'll see. And then again, just using the seller guide, going off of a few bullet points from the seller guide and bringing that up and making that part of the email. That would help you on what to say in the email. Okay. And this even makes great, great, great, a great source of information for your videos. Like if I was doing a seller guide video, I would probably have a copy of this in my hand. Hey guys, and by the way, I put together a 2021 Home Seller's Guide to Success. In this seller guide on step one, I'm talking about this, click Learn More and you can download your free copy now. So I can even use this as a prop. I can even use this as something in my video, holding it and saying, hey guys, here's my seller guide, go click Learn More and go download a free copy now. Right? So you can get creative with it, but keep it simple too, man. Keep it simple, have fun with it. And we gotta just get this back in, this back in part done. What needs to be changed real quick. So as I just exited that email, as I just got out of that email, I can now go to the next email, click on edit and now go into the settings of it. So if I click on edit, what I wanna do first is change out the communication. That's not the title of the email. Okay, so whatever, again, whatever the subject line of the email, I would normally name it right there in the communication. And then I would come down here to the email content, click on the pencil and now that's gonna allow me to come in here and change out the email. So again, if I wanted to just ex out all of this stuff, remember on email number one, I made my template. Now from email number two and on, all I gotta do is come in here, my templates, click, drag it over and drop it. And yeah, of course I'm gonna have to edit the text, but maybe the image, maybe that's an image of you. Maybe this is the name of your business, right? Whatever, like you can update this, your logo.   But the template is something you can work off of for every email. Again, it just saves you a ton of time. So once I'm done, then I'm gonna come over here, click the green one. I'm gonna change out the subject line. I'm gonna come over here, click on edit. That's what saves it. And that's what brings me back to the settings of it. And then I simply close it. So there's that. Now I'm back here on the settings part of it. I hit close and that was email number two. Now I go to email number three and the same thing. That's it. And then when I'm done with everything, then I hit done and exit. I have to make sure I always hit done and exit and I'm back over here. That's it. So everything that needs to be updated real quick though is the email, is the email. I noticed on the email sequence, you're using cartridge email, we gotta change that. So do you have a, not your Gmail, do you have a different business email? Do you have an actual? Well, I think I, let me, let me test it out real quick cause I think I did, hold on. So to change the email, we clicked on my integrations to the left. We came over here and we're gonna click on the cartridge mail. See cartridge is the actual email provider, but when the emails go out, they come out, they're coming out from your email. And when they reply, if a lead were to reply to an email, for example, it's replying to your email, but cartridge is the Gmail, for example. So what we gotta do is we gotta just change out the email. So the send from email, that these emails are coming from and then the reply to email that they reply to, this is the same. So just give me that email, whatever the email is. It's, let me see. What is it? So it's just Euler P and then it's WesleyChapoIsHome.com. Perfect. Yeah. Perfect. Okay. Is that how you spell it? Yeah. Okay. So that's the send from emails in the sequence automatically go out from that email and then again, they can reply to that one. So this right here, this Gmail, we can always test it and you should have, or you should be receiving an actual email. So we click on edit. So now that email is configured and that's where all those emails will start coming from in the sequence. Okay. So that's pretty much it, man. Is the pages are pretty much ready to go. What I want to do real quick is add, let me just add this image to the background of this call confirmed page. So knock out the thank you video, get that done, the thank you video. Get done a handful of these emails and then our next call is to obviously, I'll check everything for you, but then also what we want to test is, okay, so for some reason, whatever reason that image isn't showing up when I pull it up on my end, but it's there, so it should be fine. But our next call will test and just make sure that all the pages are set up for custom audiences and custom conversions. Okay. Which I'm pretty sure they are. That's something we did in the very, very beginning. So they should still be, they should be fine. They should be fine. So thank you video emails and then we'll start working on actual video ads and that's it, man, and then we'll be ready to go. So I'll work on the thank you video and then I'll try to do at least five to 10 emails. Perfect. Well, there's five there. Just even if you just got five done, man, that's perfect. There's five where? There's already five in the sequence, right? So there's already five there. All you gotta do is go into each one and edit, but there's already a layout of five. So even if you had five read to go, you know, that's a good start. Okay, sounds good. Okay. And then you have my calendar, man. So let's chat and again, message me if you need, if you need any help with any of that and I'll help you as well. Yeah. Just send me the video the way I can. Also, if you have like some email templates, the way I can just go and edit them and then just copy and paste if it's possible. Okay. Perfect. Perfect. I'll send some templates for you as well. The other thing that I wanted to ask you, not right now, right? But if I ever want to, let's say, also run ads for buyers or whatever, can I just clone these landing pages and then just change everything? Oh yeah, man. That's what makes it so easy, is that yes, as you really start to build this out, this is the blueprint. The blueprint is the opt-in page and the thank you page. That's it. I can now just click on the three dots, clone, and now that's a listing funnel or an open house funnel or a buyer guide funnel. So I have to do those four pages, right? Clone those four pages? I mean, not really the call confirmed. That doesn't have to be cloned because that's one page for all appointments. Okay. The email sequence one, not really. You don't have to clone that really. That's just, the email sequence one is when you start to put together more videos. So as I'm showing you the email sequence, as those emails go out, if you really want to get, take it to the next level, I would put a video on each one, but that's just way more time consuming and that's what that page is for. So you don't have to clone that right now, but it's really just the thank you page and the opt-in page that you can turn into anything else. But I already, I have a listing funnel for you. I have an open house funnel already done for you. I don't have a buyer guide one, but I have a buyer's list. So, and it's... Yeah, but buyer list will be fine. So if you can just start, I'll work on it. Perfect, sounds good. Yeah, I can transfer those to your account real quick. So yeah, man, we can start running different ads, but I always want to teach focus on one, like get that one. And then yeah, we'll get into everything else. Yeah, sounds good, buddy. Okay, buddy. Appreciate you, man. I'll talk to you soon. Thank you, have a good one.


a scatter plot is a graph which is just a collection of individual points on the plane So you might have like your x in my axes you have all these different points Just scattered around on the screen now. It could be that We could come up with some function that can model the data So it's like who I found a function that models all this data Maybe but it could also be kind of like you see in the picture here that maybe there is no trend No correlation to the data whatsoever We often graph the data sets so that we can see with our own eyes Is there any type of relationship between these data points? So let's look at a couple examples the scatter pot you see on the screen right now It compares the number of passing touchdowns of NFL quarterbacks from the 2011 2012 season Versus their base salary. So how many touchdowns were they throwing versus how much they got paid and you can see When you look at this graph right here, that doesn't seem to be any correlation between How much the quarterbacks are getting paid with how many touchdowns they were making you look at a data point like this one right here? And this one right here where these two quarterbacks They were making lots of touchdown passes, but their salary was pretty small So in some respect these these quarterbacks are definitely being underpaid On the other hand you look at say like these this data point right here where this Quarterback wasn't making a lot of touchdown passes, but was making the most money of this whole group, right? So it doesn't seem like there was any connection between the pay in the touchdown passes Why they were getting paid so much probably had more to do with celebrity or some other metric besides Touchdowns, which of course you would think would be a good thing for a quarterback in the game of football On the other hand We're gonna look at this we're gonna look at this graph this time this scatterplot where again the Horizontal axis is gonna be the number of Touchdown passes, but this time we'll look at the quarterback rankings In which case you see there actually is a pretty strong correlation between the two that that is the bigger your ranking corresponds to the more passes you made and The fewer passes you made the lower the ranking was and so this kind of leads to the idea that when you look at this data It almost looks like the data fits some type of line that we could draw a Diagonal line that for the most part captures the relationship between The touchdown passes and the ratings of the quarterbacks. Is it gonna be perfect? No, but we could use this line to try to make some predictions about the data Now this line that we're talking about is referred to as a regression line or sometimes it's called the line of best fit as Another example, let's consider a local school district that wants to evaluate the relationship between class size and performance on Standardized test so it collects data about okay Here's the different class sizes that they have in this school district 15s being the smallest 30 being the biggest and then they looked on the average on the standardized test and we could see this Downward trajectory that as the class size got bigger The performance on the test seemed to go down there was this Relationship that almost looks like a linear relationship. And so when you graph this red Regression line or this line of regression line of best fit you can kind of use that then predict what's going on that Every time I go down this many units I'll go over this many units and we can actually then calculate and interpolate What data we can expect that is what would happen if we had like a 22 size class? What would we expect the average? test score to be So I want to admit to you that most calculators can cure programs like you can do this on your standard Texas instrument graphing calculator or Microsoft Excel can do these things as well But there's many many programs out there equipped with the ability to insert scatter plots And then with that scatter plot you can construct a line of best fit those the so-called least squares regression line Now that regression line it takes us beyond The scope of the course we are in right now I mean uses some techniques from linear algebra and statistics, which I don't want to introduce right now But given that we are able to draw lines I mean after all a line is just determined by two points what one could do is try to Just wing it that is could we eyeball the line of best fit Can we just draw ourselves a line that seems like it fits the data without any sophisticated algorithm whatsoever and answer again And so to illustrate this I actually want to use the following example Imagine we have an outdoor snack bar that collected data showing the number of cups of hot chocolate cocoa We're going to call that C. They sold when the temperature For the day was t Degrees Celsius so they want to find a relationship between the number of cups of hot chocolate They sold versus how hot it is it makes sense that the hotter it is outside the less likely people are going to buy hot chocolate Now of course if you're like me then I like to drink hot chocolate all the time much in the same respect I like to eat ice cream all the time when it's super cold outside You can catch me eating ice cream when it's super hot outside You'll be catching me drinking hot chocolate and ice cream of course. This is this this isn't a seasonal thing This is just for me all time So I'm sort of a weird outlier in that regard But if we look at the data set that this this snack bar collected they have the following So we see things that like when it was two degrees Celsius outside. That's really close to freezing I mean in in Fahrenheit for those who aren't familiar Celsius a zero degrees is the freezing point of water Zero degrees Celsius and therefore that's about 32 degrees Fahrenheit, right? So two degrees Celsius. It's really cold They were selling lots of hot chocolate 45 cups They sold in a specific afternoon and it seems to be going up progressively when that when it's four degrees outside they They sold 42 cups when it's 10 degrees outside They sold 25 cups when it was 18 degrees outside They sold six cups things like that right and so you see this the scatter plot on the screen right now Now if we wanted to we could construct a line of best fit and it would look something like the following, right? I mean we it's gonna be somewhat subjective if we don't try to use the algorithm, right? But we might get something like that We were trying to find something that seems to match the data pretty well And so I'm gonna draw a line that looks like the following again very very subjective here the The least squares regression algorithm I mentioned earlier removes that subjectivity from the situation But we could still answer questions, you know for our snack bar manager here who might not know much about linear algebra They're still very well equipped to answer questions and make predictions using this least this this sort of guess on the line of best fit So two things I'm gonna mention here is that well, okay? Let's first start off with an equation. Can we come up with a formula for this line? Now a line is determined by two points So if we can find two points on the line we can we can find an equation now Don't worry about the the scatter plots themselves the points that gave us the line look at the line itself and try to make some predictions Like so for example if we look at when the temperature outside was eight degrees Celsius that looks like it's a little bit above 30. So I'm gonna say that's like 32 degrees Again, that's just kind of an estimate there and then that's another point. Maybe you come over here when it was 16 degrees outside Again, that's a little bit above 10 And so I'm gonna say that was 12 12 cups of cocoa were sold on that given day So I'm gonna take these two specific data points points that are on the line I just drew 8 comma 32 and 16 comma 16 comma 12 and I'm gonna use that to build a line So the first thing I would do is look at my slope formula my slope It's gonna be rise over run and notice how I oriented my graph I put as the horizontal axis the temperature and as the vertical axis the cups of cocoa So my I'm thinking of when the temperature is such and such what will be the number of cups sold that day So we would take 12 minus 32 divided by 16 minus 8 We see here that 12 minus 32 is negative 20 over 16 minus 8 which itself 8 you can simplify that fraction be negative 5 over 2 or you could you could do Negative 2.5 if you prefer that would be the slope of this line Then using the slope for this the point slope form of the line. I'm going to get that the number of cups Take away and pick your favorite data point of the two blue points We chose I'm gonna use the first one of 8 comma 32. So we're gonna take c minus 32 This is gonna equal to negative 5 halves times t minus 8. This is my point slope form of the line I'm now going to solve this equation for c that is putting in slope intercept form to do that We're gonna distribute the negative 5 halves that is we'll distribute the slope so we get negative 5 halves t Plus because it's a double negative now 5 halves times 8 well 2 goes into 8 4 times 4 times 5 is 20 And then we're going to add the 32 to both sides of the equation and now we have our formula ready to go the Number of cups of cocoa we sell should be approximately 5 negative 5 halves times the temperature in Celsius plus 50 52 Like so so this is going to give us our model We just built this model by looking for an equation of a line that fits the two points that seem to be on the regression line And so coming down here then we're going to use this equation to try to make predictions about How many cups of cocoa are we going to sell with specific temperatures? So looking at the first one, let's say that t is equal to 9 degrees Celsius How many cups of cocoa will we expect to sell on that day? Well, the number of cups is going to equal negative 5 halves times 9 plus 52 For which we're going to get 9 times 5 is 45 over 2 plus 52 Probably want to switch this to a decimal. I mean I've been using fractions with decimal might be more helpful here 2 goes into 45 22.5 times plus 52 And so then we would add the negative 22.5 to the 50 to the 52 and that's going to give us 29.5 now you can't have half a cup of hot chocolate there So really would be saying something like okay, we're going to sell about 29 to 30 cups on this day And again, this is just an estimate We don't expect that this model is gonna be 100% perfect, but we expect the error to be relatively small We expect within a certain margin of error to sell 29 to 30 cups of hot chocolate on this given day Well, what about I'd have a hand. What if we tried The same the question again with 24 degrees Celsius Well in that case the cups of cocoa would equal negative 5.5 over 2 times 24 plus 52 here For which case 2 goes into 24 12 times 12 times 5 is going to give us 60 so you get negative 60 plus 52 That adds up to be negative 8 negative 8 cups of cocoa. Does that even make any sense right here? Clearly you kind of can't get less than than zero in a situation And she mentioned that models have limitations, right? The thing is once you get sort of outside of reasonable data set You can't expect this model to be perfect all the time We could probably say something like we would anticipate to not sell any Any cups of cocoa on this specific day and again for those who are not familiar with Celsius measurement 24 degrees Celsius would be about approximately 75.2 degrees Fahrenheit and so that's a pretty warm day outside So you won't expect to sell a lot of hot chocolate on a given day unless of course it's me You know, I like hot chocolate still even on a hot day even on a nice nice Spring day like 75.2 degrees Fahrenheit, but again models Have limitations. You can't expect them to be perfect We expect there to be some error when it comes to a model But when it comes to models, we expect if it's a good model the error will still be small And we can come up with linear regression lines to match up with the data we see in the scatter plot Clearly the better the algorithm you use to find the line the less erroneous your data is going to be But for our purposes, we could draw a line that looks like it fits pick two points on that line Not the data set necessarily but pick two points on that line And then build an equation line that matches that data and we can use that to make predictions about linear relationships on data


The next item of business is a statement by Neil Gray on update on displaced people from Ukraine. The minister will take questions at the end of his statement and so there should be no interventions or interruptions. I call on Neil Gray, minister, around 10 minutes please. Thank you, Presiding Officer. Can I begin by saying how concerned we all are by reports of Her Majesty's health and clearly all of our thoughts and best wishes are with the Queen and of course her family at this time. Presiding Officer, Scotland continues to stand in solidarity with Ukraine and remains committed to supporting Ukrainians who have fled the war. When we opened the Super Scott-Bonser scheme, we, like others around the world, hoped that the crisis would be quickly and peacefully resolved and Ukrainians could return to safety. However, we are now over six months into the conflict and we expect the numbers of people who will find a place of safety in Scotland to continue to increase. We are now providing safety to over 16,500 people, 18.6 per cent of all UK arrivals and the highest per head of population in the four nations. Over 13,000 people have arrived through our SuperSponsor scheme demonstrating its success. To date, just under 35,000 visas have been issued to Ukrainians with a Scottish sponsor, many of whom have yet to travel. That compares to over 85,500 visas issued with an English sponsor and 8,000 in Wales. That far exceeds our initial commitment to welcome 3,000 people under the SuperSponsor scheme, which we introduced so that people could travel to a place of safety without needing to find a named private host. Presiding Officer, we want to ensure that we are able to support displaced people who are already living here, as well as the thousands who may arrive in coming weeks and months. That is why, in July, we took the very difficult decision to pause the scheme, so those who had already applied could be provided with our warm Scottish welcome. The sharp rise in applications to the Scottish scheme at the start of the summer highlights, firstly, the scheme's undoubted success and popularity. Secondly, routes into other parts of the UK where and are still becoming harder to come by. Our colleagues in Wales, understandably, took the difficult decision to pause their own scheme in June, and private matches across the UK have become scarcer. We have taken steps to ensure that we can house as many Ukrainians as possible within safe, suitable welcome accommodation. As part of that response, we have rapidly mobilised a passenger ship in Edinburgh, successfully providing temporary accommodation for up to 2,200 people with wraparound support, including from Ukrainian-speaking crew. The Ukrainian consul general welcomed the ship and we have since secured a second with capacity for a further 1,750 people. It docked in Glasgow last week. The inspection that we requested by the maritime and coastguard agency is complete. Any issues raised are being resolved and the MCA will return to confirm this ahead of the first guests being welcomed aboard in the next few days. Countries, including the Netherlands, France and Estonia, are also using ships to provide a place to live for people fleeing war. I visited the Glasgow vessel yesterday. MSPs visited the Edinburgh vessel the other week. The media has also been aboard and spoken with guests. Any fair-minded person visiting or seeing the TV coverage would conclude that both ships are comparable to high-tele accommodation, providing easy access to support in a centralised safe space and services from child play facilities to social security support. Anyone questioning this safe, secure but certainly temporary arrangement, I ask what credible alternative they would offer up that would safely support the thousands of people we are able to accommodate and who have arrived within a matter of months while we work to support people into longer-term homes. We want accommodation and support as part of our warm Scots welcome to be as good as it can be. That is why we recently contracted with the Palladium Group, an organisation with specialist experience in humanitarian support interventions, planning and logistics, to provide broad support to enhance both our delivery and the experience of displaced Ukrainians. Our support has been rolled out at pace with co-operation across national and local government and the voluntary and third sector for whom I offer my thanks for their efforts. We are grateful to everyone across Scotland who has offered rooms and properties to host Ukrainians. Scottish local authorities are working to conduct the necessary person and property checks for volunteer hosts. For hosts who have not yet had all those checks completed, we appreciate your patience while local authorities undertake those checks. After potential accommodation is checked, the matching process that then occurs is by its nature resource intensive, with multiple often highly sensitive conversations required with both the displaced person and potential host. Not all properties will be suitable for all households. A family with children may need more space while some hosts are offering a spare room. We know too that some families have been reluctant for personal or work reasons, understandable ones, to stay outside the central belt. Matching has progressed more slowly than I would wish, and I continue to urge local authorities to complete checks as quickly as possible, drawing on the funding of £11.2 million that we have made available. The challenges inherent in such a large and tragic displacement of people, which I have seen for myself when visiting Poland and Germany, are being felt all over Europe, both in provision of short-term accommodation and helping people to move into sustainable long-term accommodation. Scotland shares that experience, and we are taking action to improve and increase our support along with our partners. We have funded additional staff in local authorities to speed up the process of matching people to suitable accommodation. We are rolling out a new digital matching tool to support this, and we are planning a fresh exercise to recruit hosts, implementing what we have already learned to make it easier for people to offer homes matching Ukrainians' needs. We are introducing a user-friendly application form, which will quickly advise on a person's and a property's suitability, meaning more certainty for people offering accommodation and helping local authorities to direct resources and efforts towards housing most likely to support a match. We are also working with social landlords and partners to secure additional long-term housing. That is in addition to 300 homes being made available through the Wheatley housing group and the refurbishment of 200 properties in North Lanarkshire. We are mindful that we are supporting those fleeing war. We are also listening to Ukrainians on their experiences in Scotland and hopes for the future. In engagement events with Ukrainians, we heard that, like all of us, they are keen to see their children enrolled in school, register with a GP and find work. Those are accordingly key parts of our response for new arrivals, both in temporary accommodation and as they move into longer-term homes. The Cabinet Secretary for Education and Councillor Tony Buchanan, Cosla's spokesperson for children and young people, jointly wrote last week to all directors of education affirming Ukrainian children's right to education and setting out available support, including specialist modules for teachers to support pupils dealing with trauma. Ukrainians here through the Homes for Ukraine, Ukraine family or Ukraine extension schemes who want to study at a college or university in Scotland from this academic year will be eligible for free tuition and living cost support. For those who want access to English language classes in addition to Scottish Government ESOL funding through colleges, we are calling on the UK Government to make the £850 per adult ESOL tariff provided for Afghans and Syrians available for Ukrainians, too. We have made sure that displaced Ukrainians are able to access to the Scottish Government's full range of employment support services such as Fair Start Scotland and employability services offered with local authorities and local employability partnerships. Work coaches from the DWP are also providing vital support. The Scottish Government is working closely with business organisations including the Scottish Chambers of Commerce to ensure that Ukrainians are able to access business-led job matching support as well. We are also providing health services, ensuring that Ukrainians understand how to access primary care and providing advice and access to Scottish social security benefits. All families with young babies and pregnant women are entitled to a baby box with boxes ready at major welcome hubs for new arrivals in need. Beyond those formal activities as part of evident solidarity with Ukraine, we have seen people across Scotland bringing our warm Scottish welcome to life. From offering up their homes to fundraising and donating toys, people have embraced those arriving from Ukraine and equally we have seen a community spirit of Ukrainians arriving in Scotland so that they want this to be a temporary home. We do more than provide support to those we welcome here. We are providing £4 million in humanitarian aid to help to provide humanitarian assistance in Europe, including health, water and sanitation, and shelter for those fleeing Ukraine. We are working with the Ukrainian Government to provide medical supplies worth around £2.9 million and £65 million in military support. As announced in the programme for government we will build on that by investing a further £300,000 in a project led by the Halo Trust to respond to the risk of explosive remnants of war in Ukraine, enhancing security and reducing the risk of death and injury. In conclusion Scotland's response to this Europe-wide challenge has been remarkable and displays the best of us in our whole-hearted response. I thank all those who have played their part to respond as quickly and effectively as possible to this humanitarian crisis. While we continue to welcome and prepare for those still to arrive, we reiterate our call for the end of Russia's illegal invasion and the restoration of peace in Ukraine. Finally, I have a direct message for our friends from Ukraine. Scotland is your home and will be for as long as you need it to be. Thank you, minister. The minister will now take questions on the issues raised in his statement. I intend to allow around 20 minutes for questions after which we will move on to the next item of business. It would be helpful if those members who wish to ask a question were to press the request-to-speak buttons now and I call on Donald Cameron. Thank you, Deputy Presiding Officer. Can I thank the minister for advance sight of his statement? Can I associate those benches with his opening remarks? The daily horror that we continue to witness in Ukraine as a result of Putin's invasion remains deeply troubling and must continue to be condemned. The UK remains a firm friend and ally of Ukraine and I am pleased that the new Prime Minister has reaffirmed our commitment to supporting Ukraine and its people in any way that we can. People across Scotland have opened their doors to families fleeing Ukraine and that generous spirit continues even in these trying times. The minister's statement shows that 35,000 sponsored visas have been issued in Scotland but only 13,000 people have arrived under the super sponsorship scheme implying that over 20,000 sponsored refugees have yet to arrive here. In other words, we might soon be seeing refugee numbers increase significantly. The minister last month stated that over half of Scots who expressed an interest in hosting Ukrainians have withdrawn that interest, which is concerning. I appreciate that this is a fast-moving situation but there are clearly significant issues with the super sponsor scheme. Can I ask the minister given the need to provide certainty to refugees, hosts and local authorities what timescales can he give for the amount of time it will take from a refugee arriving in Scotland to actually being physically placed with a sponsor? Minister. Thank you very much. I thank Donald Cameron for his introduction to his question and the tone with which he has approached this situation. The point that I made around less than half of those who'd initially expressed an interest in being a private host for a displaced Ukrainian Mr Cameron suggests that those people have withdrawn. There are various reasons why either people have withdrawn or their property is not suitable themselves. Their properties may not have passed checks so there are a number of different reasons for why we are fishing within a pool that is smaller than may have initially been anticipated. In terms of timescales as I set out in my statement we are looking for people to be in temporary accommodation for as short a period as possible. People in private homes I am very grateful and thankful for those that have already provided sponsorship for those in private homes and those that are still willing to do so. As I said in my statement I am keen for people to remain patient while some of those checks are completed and the process is sped up. I myself would agree that staying in somebody else's home would also by its nature be a temporary situation. That is why, as I have set out in my statement and as the review that is going on during the scheme's pause is looking to achieve we are looking to get more longer term accommodation available as quickly as possible and there are a number of steps that I hope that we will be able to take in short order to help to achieve that. I call Sarah Boyack. I thank the minister for advance sight of his statement and for his willingness to engage with MSPs on a cross-party basis since the invasion of Ukraine in February. I also want to put on record my thanks to the Ukrainian community in Edinburgh and across Scotland. To those who have volunteered to host Ukrainians in their homes the third sectors and charities and last but not least in my own area, Edinburgh Council has done not just with their staff in their rival hub, which has been crucial but also in the schools or businesses across the city who have opened their arms to help. Minister, I do want to ask where is the investment now to support our councils across the country and why have we not seen more forward planning given that it's more than six months on from the invasion. The issue of supporting people from Ukraine is centre stage for our councils but they need the support now to deliver the homes to work with communities to provide the schools, the transport costs access to English speaking courses and advice to enable Ukrainians to recover. Being in a warm home getting the access to the support they need now and crucially being able to use their skills and knowledge to work and support themselves and their families is what those people who have arrived in Scotland want and need. Yesterday the Deputy First Minister said that the cost of supporting Ukrainians requires us to find another 200 million which was not planned for at the time of the budget just as the invasion began. So could the minister clarify today how the investment is going to take place? He mentioned investment in 500 more homes but don't we need many many more new homes than that? I know for example in Edinburgh councils case we are now talking about £1 million across the piece of funded one-off costs but over 5 million unfunded recurring costs. So when will the councils actually get the money promised for supporting Ukrainians because they are providing that support now and they desperately need that investment? Thank you and I thank Sarah Boyack and I absolutely reiterate her thanks to all those that she addressed in her initial remarks, not least Edinburgh City Council with whom I have had incredibly good working relationships with. They have really gone above and beyond as many other local authorities have as well but obviously given the nature of where people are arriving to our involvement with Edinburgh City Council has been intensive and I'm a great appreciative to the officers and their team for everything that's been done there. In terms of direct council support Sarah Boyack will be aware of the £11.2 million that we made available very early on in the process to allow local authorities to ensure that accommodation could be made available to help support them through the matching process as well. We've also provided additional funding £1 million for local authorities for some of the welcome arrangements. She will also be aware of the £10,500 tariff that the UK Government is responsible for. I have taken the representation that has been made to me by local government around the adequacy of that and I have sought to do what I can to appeal to UK ministers to invest further than that £10,500 and also to provide a parity of support regardless of how people arrive which scheme they arrive on a parity of support between the homes for Ukraine and the family schemes to ensure that our local authorities are adequately supported through this process. As always, I'm more than happy to discuss that as Sarah Boyack alluded again in her introduction to engage further with Sarah Boyack, her council colleagues in Edinburgh or elsewhere if there are further challenges that require further Government intervention either through the Scottish Government or the UK Government, whichever is required. I call Fulton MacGregor to be pulled up by Sharon Dowie. Thank you, Presiding Officer, and I welcome the statement from the minister. Given the vast majority of those who have come here are women and children and that many displaced people are being housed together in high-rise facts such as those in Coatbridge in my constituency what steps are the Scottish Government taking to ensure that this vulnerable group is being afforded to best security and support, as he said, on Scotland? I'd like to thank Fulton MacGregor not just for his question but for his proactive engagement on the work that's on going in North Lanarkshire and North Lanarkshire Council for its work as well in coming forward with the potential for those properties to be refurbished. Ensuring the wellbeing and safety of displaced people arriving from Ukraine is our absolute priority. We set that right at the start of our scheme. Through our supersponsor scheme we are ensuring that people are able to stay in appropriate temporary accommodation and receive the right support before moving on to safe, sustainable longer-term accommodation that meets their needs. An initial triage of all guests needs takes place at the Welcome Hub. Local authorities are equipped to support the individual needs of displaced people and our best place to direct people to local advice services for women and children. We've also provided £1.3 million to the Scottish Refugee Council to support arriving Ukrainians many of whom have experienced significant trauma but, as I've reiterated previously to Fulton MacGregor as with other colleagues in the chamber if there is anything further that I can do that would be helpful for him and his community and his constituency then I'm happy to do that once again. Home Office figures show that only 75 Ukrainians have arrived in South Ayrshire but council officials tell me that the real figure is closer to 500 with the bulk of those arrivals occurring through the supersponsor scheme and staying in temporary accommodation. Councils want to help but when they are close to breaking point they need more help and they need more information about the timing and quantity of arrivals. Can I ask the minister what efforts he is making to improve communication with local authorities so that they can best co-ordinate their response? Minister. We are also obviously reliant on information that comes through the Home Office and border force around potential arrivals. We proactively try to contact people who have received a visa in order to get more intelligence when they may potential arrive and what their requirements will be ahead of their arrival. Obviously we are, as I said in previous answers, working very closely with local authorities to give as much information as we possibly can to ensure that they are able to prepare themselves for those arrivals and if the member has particular concerns on behalf of her local authorities she would want to pass on. I'm more happy to do what I can to assuage those concerns. Evelyn Tweed to be followed by Mark Griffin. Thank you, Deputy Presiding Officer. To ask the minister what provisions are being made to ensure that Ukrainians are supported when homes for Ukraine hosts are no longer in a position to host after the initial six month period. Minister. The UK Government is contacting Ukrainians and hosts who are approaching six months of hosting under the Homes for Ukraine private sponsorship route to encourage hosts to consider extending their stay of hosting another family. I would encourage any Ukrainians who would not be staying with their hosts to speak to their local authority about what support is available within their local area. This is a three year visa scheme yet the UK Government has only confirmed funding so far for one year and we continue to urge the UK Government to provide clarity on the funding of future years of the scheme and I would support the now minister for refugees Richard Harrington's recent call for the UK Government to double thank you payments for hosts to £700 and Evelyn Tweed can be assured that I will be looking to have an early meeting with whoever the new minister has responsibility for Ukrainian refugees and also with Treasury ministers as well to ensure their continued support for these schemes. I call Mark Griffin to be followed by John Mason. Thank you, Presiding Officer. If the minister is able to say whether he's happy with the level of communication and co-ordination between national and local government because what I've been hearing from council colleagues is examples where there hasn't quite been a level of communication that has been up to scratch. Bus loads of disblessed Ukrainian people going to Dumfries and Galloway late in the night but officials in that local authority getting very, very late notice of those bus loads of people of schools occasionally with parents and children turning up on the first day of term again with authorities having no prior notice that those Ukrainian children were going to start term that day. I wonder finally if he's had any information from local authorities of any instances of homelessness as a result of hosts who are no longer able to accommodate Ukrainian families. Minister. I thank Mark Griffin for his questions. He would understand and expect that I have regular meetings and correspondence and engagement with local authority partners direct to individual local authorities as well as through COSLA as do my officials who I have to put on record my thanks to the whole team of officials in the Scottish Government who have bent over backwards and done everything possible throwing all their energies making sure that this scheme works well and I pay tribute to them alongside local authority officials as well and the official to official relationship is also very strong between the Scottish Government and local authorities where there has been last minute arrivals or arrivals where we have not been aware of that happening obviously by its nature the scheme where we do not have overall control of the visa system there are going to be points where there are going to be communication difficulties and I place on record once again my thanks to those hosting authorities for the work that they are doing and we are sharing everything possible we can in terms of information with local authorities around family composition that we have to ensure that local authorities are able to plan as best as possible and that welcome hub arrival point is important for that though not everybody comes through the welcome hubs and again if there are individual issues that Mark Griffin would want to raise with me about any of those areas or areas where he feels that we could do better than I'm more than happy to hear that at any stage and I'll obviously do what I can to make sure that those improvements are made before I call the next speaker could I just point out that we have another six members who are hoping to ask questions so could I make a plea for more succinct questions and answers I call John Mason to be followed by Alex Cole-Hamilton The minister or questioners have already mentioned a variety of accommodation that might work for Ukrainian-displaced people like private homes, the ships and council accommodation I wonder if the minister can give any examples of what kinds of accommodation he is looking for and for example would small bed and breakfasts and hotels be an option Pithiness personified from John Mason Work continues to procure a range of accommodation to meet the needs of people from Ukraine This is a humanitarian crisis that requires a whole of Scotland response The Scottish Government has sourced suitable temporary accommodation for displaced people including hotels, apartments, student accommodation and passenger ships Key to decisions about what temporary accommodation can be used is ensuring that appropriate support can be put in place for those accommodated by the local authority and beyond immediate temporary accommodation We have arrived over the past few months We are working closely with councils and the housing sector to bring forward longer-term housing solutions in addition to the 300 homes made available by the weekly group and the refurbishment of properties in North Lanarkshire Alex Cole-Hamilton On behalf of the Liberal Democrats our grave concern at the health of Her Majesty the Queen can also refer the chamber to my register of interests and my association with the homes for Ukraine scheme The minister said that there are tens of thousands already here I'm not sure we're ready for them I'm very concerned by the fact that so many have yet to be matched with accommodation I visited the ship the minister to describe with him in person and was very impressed but it is not a permanent solution and it's certainly not what they will have had in mind as they made their way across Europe We need more homes but we also need the means to move those Ukrainians between those homes and opportunities for work and for training Will he reiterate the call for homes for Ukraine because many people felt that that had ended with the closure of the super-sponsor scheme and will he also then enrol not just Ukrainian refugees but any refugee here on a particular scheme in the discretionary travel scheme so that people can move between their new accommodation and job opportunities because that may be one of the main reasons people don't want to move outside the central belt Minister Thank you, Alex Cole-Hamilton for his questions I'm glad that he was impressed by the accommodation that's been offered on Victoria that is currently docked in Leith I think that the work again to follow up Sarah Boyack's question the work that's been done by Edinburgh City Council by my Scottish Government officials by third sector organisations the ship company to provide a superb wraparound support service it is really incredible and I'm greatly appreciative to all that's been involved in doing so Alex Cole-Hamilton's suggestion that it's a temporary solution of course it is and we're looking to work through ensuring that we can provide longer term accommodation as best we possibly can I don't think it's fair for him to characterise the situation as that somehow Scotland is uniquely underprepared compared to other European nations this is a Europe-wide crisis 7 million people have been displaced it's the greatest movement of people since the second world war every nation in Europe is facing that challenge not grudgingly but willingly and looking to do everything possible to ensure that we can provide safety, security and the support for people arriving from Ukraine so I look forward to further constructive work with Alex Cole-Hamilton to ensure that we can continue to do so the minister has spoken of boosting the national matching service where he can to speed up the transition from temporary accommodation on how matching can be accelerated in a sustainable way I thank Jackie Dunbar for that important question we're bringing forward a new digital solution to hopefully speed up the process of matching and are also looking to learn the lessons of the initial wave of those who have expressed an interest in order to provide more streamlined systems for those that are looking to put forward their homes for which I again express my gratitude for the generosity of people across Scotland it's important to recognise that matching people with hosts is a complex process time must be taken to ensure that the needs of both the host family and Ukrainians are met and that both are suitably supported to make that decision that is right for them we've made £11.2 million of additional funding available for local authorities which they can use to bolster their resettlement teams, enhance the pace of host checks and support for the refurbishment of properties in addition we have funded additional staff in local authorities to speed up the process and as I said we're looking to introduce a new digital matching tool to support the matching process I thank the minister for his statement and I thank all those across Scotland who have opened their hearts and homes to Ukrainians who have been through a traumatic and life changing few months can the minister provide more detail about the trauma support in place and elsewhere especially given we know trauma won't be processed in the same way by everyone and will often take time to come to the surface Minister I thank Maggie Chapman for that question and she is absolutely right everybody will be impacted differently by the trauma that has been experienced in this horrific war at Putin's hand people will also display the symptoms of their trauma in different ways and at different times we provide further support for our school staff to ensure that they have better support to ensure that they are able to recognise that and deal with it and we're working with other organisations to ensure that as best as possible we're able to provide further trauma support as and when it's required Maurice Golden to be followed by Jenny Minto Thank you Deputy Presiding Officer can the minister outline further details on how the Halo Trust project will be delivered Minister We've provided £300,000 to the Halo Trust so that they can clear munitions of war that have been laid in Ukraine to provide greater safety and security for those who are looking to rebuild their communities and given Mr Golden's interests in this area I'd be happy to write to him with further details of the support that we're providing there The Scottish Government has been tireless in acquiring safe and comfortable temporary accommodation for Ukrainians newly arrived in Scotland with the assistance of councils like my own area of Argyll and Bute Minister has touched on this in previous questions but I wondered if the minister could provide any additional information on the on-going dialogue with COSLA and local councils to ensure that all levels of Government in Scotland are working closely on this immense and important challenge Minister for that question she can be reassured that we're working very closely with both COSLA and individual local authorities because they play a key part in the response to this humanitarian crisis we value the important part they play in our warm welcome and we are in close and on-going communication this is a humanitarian crisis that requires the whole of Scotland to be responding collectively and we are working closely with local authorities and COSLA to speed up the matching process including enhancing teams to boost capacity and to explore creative solutions to bring forward longer term accommodation The Scottish Government, COSLA local authority officials have been working jointly over August over a rapid review of the super sponsor scheme to provide more input into making the scheme even more successful, more sustainable and to be able to provide the welcome to the thousands of Ukrainians that we expect to arrive in the coming weeks and months and I'm looking forward to hopefully setting out the detail of the response of that review in the coming period Thank you minister, that concludes the statement and there will be a very short pause before we move on to the next item of business to allow front bench teams to change position


Guys welcome back to the independent investor channel something that gets missed all the time I've been doing YouTube for the last five years and over the course of that five years. I've been happily willing to help Any creator out there anybody who's come on? There's been a lot of people who have asked me that are just kind of looking for a free ride too So I've got to be kind of careful But for you guys that have been with me for quite some time You've known that the Wall Street Bowl has always been kind of a staple In my filming if you go back to my very first video You're gonna see probably something like this or shortly thereafter is is a rendering of the Wall Street Bowl now This one you could actually get Here in lower Manhattan It'll cost you about a hundred dollars depending on how much you can you're able to barter with the street vendors But anywhere from 80 to a hundred dollars. This is actually made of plastic And I have dropped this before so This is this was the first rendition of the Wall Street Bowl and since then I've been on the hunt for a new one a long time actually I spent some time out in California for a Professional school that I had to go to and I found one that I did like in Chinatown actually in San Francisco And it ran about 450 dollars and I'm glad I didn't buy it because it was a really rough rendition Of the Wall Street Bowl. I find that there's all kinds of different renditions online But I'm here to share with you today one of my good friends He's an artisan from Europe and he runs an Etsy site and in the description of my videos You're gonna find a link over to his site And this is actually where I found the new rendition of the Wall Street Bowl That I'm showing you now. It is actually very very heavy. So this is no joke.  This is a bronze statue. It's center spun So it is hollow in the middle. 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He's a great great guy And I wanted to share his story with you guys because this is what he does for a living This is an awesome way to actually showcase his work as well as pay it forward To those folks that you know may have an empty spot on a nice oak desk or somewhere on a mantle or somewhere in an office that is Begging to be showcased by a showpiece like this and it is it is absolutely impressive The shipping was top-notch The packaging was incredible every piece even underneath of the tail here Was actually wrapped Incredibly well, so I just want to give a shout out to Francisco for sharing this opportunity with the independent investor channel If you had any, you know questions about what it looks like kick over to the Etsy site He does a good job of providing the dimensions The length I was finding even in this was a little bit undersized for for what I had was actually looking for And this one is actually quite big. It doesn't really pay it justice through the video But you guys can get those measurements to see that if it can Suit your needs for what you're looking for, but I wanted to pay that forward I told Francisco that I would the channel is not receiving any type of ongoing compensation for that I just wanted to pay it forward to anybody out there Maybe there's one or two or three or six or ten people that really want to kind of solidify What what what it means to be a bullish long-term passive investor in a lot of different capacities this Kind of epitomizes a lot for me It's going to be with me for the rest of my life that will be an heirloom that will be Passed down to the kids and there is some incredible value here to to bronze statues Are very very sought after especially a rendition that is as good as this Kick into the description man click over to the Etsy site Mr. Francisco Is his name you can hit him up with any questions that you might have And I would suggest that you let him know that Ryan sent you from the independent investor channel one Well, we're glad to share that there's a lot of great people on this earth And I'd love to be able to showcase the great work of those people and Francisco is just one of those people So take over there show your support if you do have the means go ahead and purchase one of the Statues, it's take a couple weeks to get here from Europe But it will be absolutely well worth it in adding what could be a Legacy piece to your collection going forward and actually really kind of solidify your position as an empowered investor within the independent investor community I know that's what it means to me And I know that's what it could also mean for you guys if you enjoy the content coming through man Leave your comments at the bottom of this video if you have any questions about the bull either one the plastic rendition that I've had for years And the newest addition to the family here Please hit me up if you do like the content, please subscribe to the channel It's free of charge at the notification bell and share the message with anybody out there That you might understand is looking for a piece like this You can very very easily link over to Francisco's Etsy site and ask any question directly of the artist and himself is a great great guy we fully endorse his work as we're able to showcase our rendition of His work on Etsy and we're glad to do so guys Thank you so much for tuning in to the message and good luck and your investment future