Hello, everyone. My name is Boisi and I'm a senior product manager at Amazon today. I will share with you a framework used by Amazon product managers. The framework is called PR FAQ, and it's used to construct and present new product ideas. Now, let me give you a quick preview of what you'll be taking away for next 30 minutes. The PR FAQ framework is a way to help you articulate product or business ideas to stakeholders and even to yourself. Imagine that you have a great idea and you would like to run this idea with stakeholders and potentially get resources to implement the idea. Your stakeholder may respond like this. Well, that sounds interesting, but I would need a little bit more to evaluate. Who is your customer? Why does it matter? How big is the opportunity? How would you achieve this? And so on so forth. So the PR FAQ framework will help you to address these key questions. It will help you to think through the important aspects of the product idea and eventually get buy-ins from the stakeholders. Now, before I get into the details, I'd like to provide a quick intro about myself. I'm currently a senior product manager at Amazon. I focus on shipping products and integrations with third-party shipping software. Before Amazon, I was not in the tech industry. I was a procurement associate at ExxonMobil, where I used to manage contracting and negotiation with international shipping lines and global freight forwarders. My journey as a product manager really started after I joined Amazon. And as aspiring product manager, I always find frameworks helpful to guide my thinking for my product development and product management. So that's why I like to share one of the frameworks that I use most often, which is the PR FAQ and hopefully you can use it in your product development process. Now, let's get started. PR FAQ is short for press release and frequently asked questions. It's one of the most used approaches for Amazon product managers to present ideas and get buy-ins. It's basically representing the working backward culture or working backward principle, which also originated from Amazon. Here, you're trying to think through and articulate how your product will look like when it's having the big launch and being successful and made it to the newspaper headline. And what does it take to get there? In terms of the format of PR FAQ, when in Amazon, it's already presented as a written document. And as many of you know, Amazon has a huge writing culture and almost everything has communicated through documents and PR FAQs as well. Now, let's take a closer look. Press release is the hypothetical news report of your product. Here, you're describing the ideal state in the lens of the news report. How would you like your customers to talk about your products when they're being interviewed by the news reporter? It's typically composed by the customer codes and feedback.  An example would be like David, customer of ABC Software, speaks about new service. I've been waiting for a solution like this. It's a true one stop shop for all many things like that. The FAQ section is for the most important questions and answers for your product. This section is for you to think through all aspects of your product. It should address how you think about the product and what you anticipate from stakeholders, such as leaders and investors, who will decide whether or not to invest in your idea. Examples of the questions would be, what problems are you trying to solve? What are the existing solutions to this problem? How does this problem solve it better? Who is your target customers? And so on and so forth. And we'll get into the details in later slides. Now, more often, you would actually find it's easier to come up with product ideas and even stores for ideas from customers who can be giving you ideas about what new features to build or engineering teams who can recommend how to build your product more efficiently. But it's hard to get the ideas across, and this is why you need a PR FAQ. Developing the PR FAQ would help you to articulate the idea to yourself. What that means is that it's a forcing function for you to consider all key aspects of the product. Think around the corners and make sure that you are not missing any important aspects. After developing the PR FAQ, you should at the very least get this idea passed by yourself. And you should be convinced that this is an idea worth developing. And more importantly, developing a PR FAQ would help you to articulate the idea to decision makers, stakeholders. In the PR FAQ, you should define who are your stakeholders and consider what buy-ins do you need from them to implement or support the product. Example of stakeholders would be what decision makers would be leaders or investors who will determine whether they can provide resources to implement your idea. Engineering teams would be implementing your idea if it's a software product. Sales and customer service would provide customer engagement and reach out to new customers for your product and so on and so forth. Now, we've talked about what is PR FAQ and why do you need it. Let's move on to the help. How to actually use the PR FAQ process or development PR FAQ. Now disclaimer first, what I'm about to share is what has been working for me. Remember, this is a framework and you should use it to help you not to constrain you. You should take what I've shared but you can adjust for your product and for contacts for your own company. So the PR FAQ consists of press release and frequently asked questions. I typically start with the key FAQs so that I nailed down my most important aspects of the products first. Next, I will work on the press release which will help me to define ideal state of the product when it's successful and it's hitting the newspaper headline. Next, I will review the draft of the PR FAQ with the stakeholders. I will refine and extend the documents. And I will repeat this review and the refinement process a few times until I get buy-ins from the stakeholder. And let's begin with the key FAQs. By developing the key FAQs, what you are really doing is to ask yourself, what are the key aspects to consider for your products? Here are the four groups of the FAQs that I typically include in my PR FAQs. I summarize them as what, who, why and how questions. So what section addresses, what solution are proposing, what problem are you trying to solve and how is your solution better than the other solutions. Whereas the who section addresses, who are your customers, who will be using your product, what are the user experiences and who would be your potential paying customers. The why addresses, why someone should invest in private, what are the returns of this product. The return can be tangible returns such as monetization or cost saving opportunities or less tangible returns such as customer delights, social responsibilities. That would also articulate how big is the return. For example, how big is the monetization opportunity. And last but not least, the how section addresses how you will implement your idea. So you would be considering what resources you would need to implement your idea. For example, engineering resources, marketing resources, business development resources, what are the estimated efforts for developing your ideas. I would also recommend you to include a facing plan so that people can see a roadmap strategy of your product. Now, let's use an example to illustrate the process in a little bit more details. Again, I come up with this idea just for this talk is not based on a real product or real case study. But if any of you happen to find this interesting we can potentially make this a real product we can talk about this offline. The idea is basically to develop an app that helps street food vendors to build customer loyalties and promote their business. For the purpose of this talk let's name this app. I love street food. In the what section of the attitudes, what you want to address is what is I love street food. What problem does it solve an example will be 70% of the street food vendors in the US mainly rely on purchases from passerby customers. 80% of the street food vendors do not have any effective ways to either attract new customers or build loyalties with existing customers. This resulted in 50% less sales versus restaurant who are actively marketing or building customer loyalty. This defines the problem statement. What problem does I love street food solve? You can also provide a quick overview of what solution you're proposing. For example, I love street food is an app that helps street food vendors to create target ads and customer loyalty programs. This gives whoever that's looking at reviewing or PR FAQs a clear idea of the solution that you're proposing. Again, the example here numbers are completely made up just for the purpose of illustration. Next, for the who section of the FAQs, you want to talk about who are your users and what are their user experience. You also want to talk about the value proposition for the users. In another word, why should the users use your product? For the case of I love street food, I love street food have two types of users, the buyers and the vendors. Here you're describing, you're defining who are your users. You can also talk about who would be your paying users. For example, we would be monetizing on the services that we provide to the vendors. We won't charge any fees to the buyers. You're basically saying that the paying customers would be the vendors instead of the buyers. In terms of the user experience, an example would be buyers can sign up to I love street food to view for trucks, discover coupons, collect loyalty stamps, place orders, indicate pickups, delivery times and message with vendors. That's your buyer experience. For vendor experience, vendor can create target ads, coupons, loyalty programs, manage orders and payments. Vendors can also access premium service such as location and business offer recommendation to improve their sales and efficiency. That's your vendor experience. You can also talk about how your users can access this service. So for example, both buyer and vendors can access I love street food via website or mobile app. For the battle propositions, here is an example for buyers for I love street food apps through I love street food app they can discover food truck, collect coupons, loyalty rewards and save on their purchases for food. For vendors, they can reach out to new customers, maintain relationship with existing customers, digitize their order and payment process, and so on and so forth. I think it's very important to talk about the battle propositions. It's the selling points of your product. This section will basically lead to any monetization opportunities and how you can monetize it. In the why section of the FAQ, you want to talk about why someone will invest in this idea. You can do so by talking about the returns, the size of the opportunities and the size of the monetization opportunity. For the case of I love street food, you can describe how big is our opportunity by saying that street food business is an X million dollar industry. We estimate X million annual spent on ads and customer engagement. So here this is your entitlement of revenue. So this is a potential revenue that you can make through this app. And what are the returns? You can talk about tangible returns such as monetization, financial returns, intangible returns such as customer delight or supporting small and local business such as street food vendors. Lastly, for the how section, you want to talk about how this idea can materialize. So what resources do you need? How much? What's the estimated efforts and is there a facing plan? For example, you can talk about the number of engineers, software development weeks, business development managers, product marketing managers, customer service representatives. What resources do you need from each business segment? And besides this, I would also recommend to provide a product facing plan. So imagine that for the I love street food app, you've assessed that you need 200 software development weeks to reach your to your ideal state. So 200 software development week is a pretty huge investment and for you to get buy-ins from their leaderships or investors to put in such resources to support your idea, it's kind of hard. So instead of doing this, you can break down your idea into a few pieces. So for example, face zero, which would be a pilot that you will be using to prove the concept to prove your hypothesis of the business. And this only requires eight software development weeks. And only when you prove that you know your business value is down, then there is a real business opportunity here. You move on to face one, which is a minimum valuable minimum lovable product, which is the minimum requirement of your products. And this will require 100 or 100 software development week. And once you are proving to be successful for face one with your minimum lovable product, then will you move on to the scale face and build all of your nice and great features that you want to have for your ideal state of the product. So this way it's easier for the leaders and stakeholders to actually provide resources and try out your idea. So the, what, why, who, how are the core aspects that I would recommend to include in your graphic use or product development process. But there are other questions which are also think you should consider for the product. Some examples would include, first of all, what are the tenants, and here what tenants means is basically the guiding principle of your product. For example, for I love my street food, I love street food. You have buyers and vendors, and maybe one of your tenants is that your, you will prioritize the paying customers versus free users can use this app for free. So when you are making a decision to trade off vendor experience versus buyer experience based on this guiding principle you will prioritize the vendor experience because vendors are paying customers. So basically you're developing a set of tenants for guiding principles to guide you when you are you need to make a hard decision. So another FAQ that I would recommend to consider are the risk is the risk section. So what is the risk that you would anticipate for this product. Are there any financial risks, are there any operational risks of legal or PR risks. So consider any risks that you may incur for the development of this product. Another FAQ that I find pretty interesting is that you should think about are there reasons to not do this. And I find people putting this in their PR FAQs. And I think the good thing about this FAQ is that it completes your thinking loop. So basically you will incur such questions where you will review this PR FAQ or your product with with other stakeholders. So by raising this question ahead of the time, you will be prepared when this question arises. So so that you know how how to respond to such questions. And also it also helps you to really think is there any alternative ways to implement your ideas and business. The only solution that we're proposing so that you consider you complete the entire thinking for your product. Now, let's get to the press release part. The press release is basically the hypothetical news article about your product. It describes the ideal state of the product. When the your products is already having a big launch, and it's being reported by newspapers, writing the press release will force you to think about the ideal state. And how would you like your customers to talk about your product when they are interviewed by the reporters. So examples will be for I love street food. A brand new app I love street food has long to help street food vendors to promote businesses and create customer loyalty. David operates a Mexican food truck in Seattle speaks about the app excitedly. With the new app, it helps me to create target advertisements to customers who love street food. Things I start to use this app. I have new customers visiting every day. Another code would be Amy wants to for trucks in Los Angeles talks about her experience with a new app. I've been waiting for a solution like this. It makes the loyalty programs so easy to set up and manage. I'm glad to see so many repeating customers. These would be your codes from the vendor and remember that you also have a buyer with another set of user for your app. So you can include a code like Rachel, a frequent patron to local for trucks talks about the using the app. I love street food. It's a this is a really fun app to discover new spots and discounts. And it's a great way for me to support the local businesses. So here that here that here I think you are basically painting the picture.  What is your ideal state. And what is a long term view of your product. And for the press release is typically put as the beginning of the PR FAQ. So it's not only serves as a section to help people to visualize the big picture and also get the viewers, the readers of your PR FAQ excited about the idea so So these are the main things I'd like to share with you about PR FAQ. Hopefully you find it interesting and we'll use it one day. Last but not least, I'd like to iterate that this is a framework. So what I'm thinking about the PR FAQ is that it pushes you to work backward. You use it to article article it idea of state and evaluate what it takes to make the product a success. So this working backward principle is what you really should focus on. Instead of the specific format, you can use the rate and you can use a written document or PowerPoint presidential, whichever fits your company culture better. I don't see any problems changing the format. And also in terms of the components of the what, the what, who, why, and how that I've shared. You can, you can, you can hear my recommendation you can take it or you can change it or adapt it to your own needs and contest I don't see any problems with that either as well as not as your, you understand this is a way for you to work backward. I think you should be fine, you should be able to use the PR FAQ pretty well. That's it for my talk. I really appreciate you joining my talk and hear about PR FAQs. I hope you enjoy it and we'll use it one day. This is my LinkedIn profile. If you have any question related to product management, Amazon PR FAQs or, or even if you have a product idea that we want to discuss it with someone feel free to reach out to me. I'm glad to talk to you. And again, thanks for coming to my talk.


Everybody forced here ripping twenty one twenty two prison really soccer choice twenty box case number one random teams I'll show the results right here for you. You can always find them at late in sports cars calm Thanks for joining everybody and good luck Caleb's here one second Caleb. How's the show going? The show is Fabulous Fabulous you're heard of here first folks Fabulous special I don't know Caleb was gonna Infissurate your ears I Didn't know I was either I'm here now. He's got a superpower. It's his voice. No, it's Let's pull the color blast I forgot to turn the the filter on I Scared me Still nowhere near as loud as the bell yesterday or what was going on at the stage about 40 minutes ago Yeah, that was insane No, we're yelling and it was just for like a minute How do you yell that long All right, here we go. Let's see some nice cards Got silver Rubin Neves Blue Dallas try color. This would not number to vote exclusive Kevin De Bruyne man city Drawed bow and was Sam and we've got a David Espino flashback auto arsenal Next one there that'll be choice non numbered Arsenal and Nice red choice Harry McGuire man United at it's 29 I love soccer choice slower number and everything Guys, what's your favorite part about watching us break from the show it's silver of La Fana Jean-Louis Lucia tri-colors Jay Rodriguez for Not burning looks like and John flea mutates up for Crystal Palace a Harry Winx rookie auto spurs But it was Ricky, maybe he's not being a problem and we got a red choice Ricky Markey. He's it's 29 Crystal Palace That is burning. Can I say it's burning on That choice that I These are the first few blocks side open to this product Maybe we did have choice at one point. I honestly can't remember Yeah, well, you should like ten boxes. Yeah, I don't know probably is it had to have been a color blast It's over Isaac Hayden. I was soccer. I go or something. It's Yago Silva tri-color color Wilson for Newcastle tri-color Davinson Sanchez Tottenham auto Raul Jimenez wolves choice number and Tiger Striper rookie leech Joe Gellhard short print Tiger Stripe parallel Grr, that's our tiger sound effect Everybody's scared scared for a different reason I bet I See you guys silver Jordan Henderson Holly Watkins Tri-colors Isaac Hayden Newcastle Conor Gallagher Crystal Palace Got a it's a Rick Lampton Bright and Hobal be an auto number in a red choice. It's working on Wesley Fulphana for Lester Favorite part of the national so far Uh seeing customers that I've never met before I think it's probably the best part That and um that honestly that's the best part Martin Odegaard Filvers now we've got Goodman's city the Lana the Avanche Tri-color Everton Ben Godfrey and William Troust account For a lot for redemption here. What do we got? Alexis McAllister rhythm signature shorts Brighton sorry guys feel like I knew that I just wanted to brighten on the Redemption and green choice Jamie Farty. That's very nice for Lester green choice should be the nine It is that's awesome You Lester The order number is going to be a five digit order number and silver Ederson well back Tri-color who been Diaz for man city Arsenal Emile Smith row Auto Isaac Hayden for new castle not number and a red choice Ibrahim Adialo rookie the 29 for Southampton color match fireworks Emiliano Buendia Silver Castanier I air James Sancho Tri-color Allison for Liverpool and Harry Kane for the Spurs Arsenal auto Lehmann club legends auto Arsenal the ends Lehmann and Red choice it's 29 Rodrigo Moreno leads. I agree carry For some choice of mosaic choice are also for like just about every product every sport I should say Jensen that's silver parts or the CNES crew file Tri-color Jamie Farty Lester and West Ham Alex pro redemption is Ben Chilwell Mason Mount dual signature Oh That's awesome. That should be Chelsea right it is Chelsea congrats on that That's awesome. Sure. Well and Mount do a lot of forward Chelsea and a nebula one of one for Watford rookie Daniel Bachman Nice box There we go That is gorgeous Nebula one of one Daniel Bachman That's sick.  Well, Marcia Tri-color Liverpool Fabinho cleverly for Watford Stanya, don't think a stanya auto for Lester City and a red choice. It's 29 is Angelo Okbana West Ham, I think everyone's waiting for the next Silver J Rodriguez John McGinn Craig Dawson Tri-color rookie Freddie Woodman for Newcastle Yacob motor rookie Brandon Hobalby and tri-color Nice it here one Pablo on hell for Austin Villa flashback auto And Tiger striped to come in Amino, Liverpool ice Guys, let's get NC filled up. It's breaking next She'll leak right after this box here. Gotta get it filled up Marie Silver Alcantara Sargent It's up and Araya extra silver. I guess Tri-color Jordan Henderson Liverpool Angelo Conce, Chelsea Uh Man United auto Aaron one besokka god number and a red choice John stones for man city 29 We don't Let's get it filled up breaking right off this It's supposed to start a few minutes ago.  So we can get right into it Also got breaks with Matt starting at 6 p.m. Guys 6 p.m. Eastern with Matt van Dyke Sanchez are tri-color Lowton Gacchia Adam Webster auto Brighton Hobalby Not numbered and red choice James Ward brows to 29 Or uh south empty TNA that's silver ianacho Roshika Kovani Tri-color Alcantara for Liverpool Not us Nice the flying Dutchman gold auto Five of five robin van persie Oh Arsenal with a nasty hit Oh, hey, this case is crazy That is insane. How's she in w? Oh my goodness Rvp flying Dutchman One hey hits my goodness And red to 29, you know, John Follett, but say it's a crystal palace Wow, that's nuts Silver Daniel potents Road Tri-color Daniel potents Wolverhampton Tri-color Diallo from Southampton James Justin auto Lester uh number Green choice mason mounts and I Wow, it's getting crazy Chelsea keep eating up keeps getting better Green choice mason mounts That's nasty this case nuts What's up, who's the auto Justin look at this No No way That's a no to five to five. That's insane choice of five It's it literally isn't saying I've got silver uh, Fernandez Romero true stick on tri-color Royal Jimenez wolves Ben show well Chelsea Jordan IU crystal palace choice auto not number And red that's 29. So can we meet Amino Liverpool? Yeah, Ryan once this break is over I'll handle it red city's a little busy, but I'll get it done for you, Ryan Don't worry, but right after this break. Thank you for your patience. It is a crazy day here and at the shop Uh, smell of sour silver Kevin de Bruyne Trissar and rashford tri-color Curtis Jones, Liverpool Uh glitch for leads for attention again Is jack grailish nice That's also Relish the beast Dude It's kind of insane And city red scope to 29's, uh, some ungutus Hey, what's up, Samuel? Do I say your name correctly ht Wong's your 71 3 so I say your first name correctly I've always wondered Brandon Williams, we got silver Gabriel Jesus hungman's son David Dehea tri-colors jackcork for, um Burnley, especially with the world atom webster bright and hope albion Not a year can flimspin auto You're getting cleansen for the spurs At least those are and a luke shot tiger stride for man united 2014 should see Ortiz picked all the right cases, I guess I've got silver ral limenez Adam armstrong joe gellhard tri-color fafana for lester Shrupa make up for aston villa got a mckay lantonio choice auto West Ham and red choice billy gilmore norwich to 29 All right, thank you I always get worried Yeah, it's it's actually a good time It's weird like I like chicago more than a lake city, but I like this convictus airport in the chicago For the most part it's your third location. We have a nice location. Yeah, it's silver jamie party Tyrone mings and cresswell tri-colors the anacho for lester On number a public riefer arsenal God james sarkowski auto for burnley a tiger strides search your regular Nice, I feel like there's been a few tiger stripes. Let's see a color blast last box. I'm surprised we haven't seen one honestly I know last year's choice. They hit like a lot They were like two or three Come on color blast Nebula too. I forgot about it All right, here we go That's silver ruben neves any aims robber tricolor wilford and deedy for lester Joe rodan rookie for tarnum God file walker peters auto choice for southampton and a green choice Is autosonna edward rookie to nine crystal palace good stuff man. Really really good case Guys, we got nc football coming up next Thanks for joining


students now we are going to study wilcox and sign rank test this is also a test to check the mean difference and a non-parametric test wilcox and sign rank test is an alternate 2-peered sample T test which we studied as a parametric test this is its equivalent non-parametric test and when we use this when there is no normality in the data then instead of the paired sample T test we use wilcox and sign rank test and in this we see that there are two observations on one variable before and after of the treatment there is no significant difference as we studied in the paired sample T test and in the experimental designs there is a reading before the intervention and a reading after the intervention and in both the readings there is a significant change as we see in the paired sample T test so if the data is not normally distributed i.e. if the design is an experimental design your research design and you took a reading before and then you did the intervention and then you took a reading so for that we will use wilcox and sign rank test instead of paired sample T test so in this way you will have these three tables first they will have mean scores here the score is 11.2012.43 and in this the negative ranks i.e. the value of your mean rank is 10.4 these 14 cases are like this and the positive ranks are 17 and the mean rank is 20.56 which is above your mean so if we look at the value of z then this is minus 0.1997 and this p value is 0.05 this is about to low 0.04 is low so we will accept this alternate hypothesis that in both the scores there is a statistically significant difference i.e. before and after the readings we have the mean differences statistically significantly differ so we use wilcox and sign rank test when data is normally distributed now and when we can not use paired sample T test


On the first day, man was granted a soul, and with it, a muted dono. On the second day, upon earth was planted an irrevocable poison, a soul-devouring demon. I can't wait to play this, dude. I've never played demon's role. Dude, this is so good. The graphics are so good. Choose a body type preference. A or B. We're going B, baby.  Okay, uh, soldier, knight. I'm going to make a paladin type, right? So I'm thinking temple knights are guy. Temple knight it is. Appearance. Here we go. This is the good ones. What, what is this all about? Complete and total character immersion, okay? We got to be one with the character. Let's see if we can find something. Probably like that. I probably tied back. I look sadge. Yeah, why do I look sad?  Freaking Maya always looks at us like she's disappointed. A little bit less. Yeah, yeah, yeah, like that. Yeah. Okay, here it is, dude. Complete and total character immersion chat. Dude, I should freaking tie my own hair back. I need a hair tie. Complete and total chat. Okay, let's see if I can parry. Ready? Parry God.  Look at that. Parry God. First attempt of the game. Okay. Dude, I look like I'm on a rebuff every time. Oh, it is this forlorn outpost. Dude, the visuals for this game are incredible, man. Cool. Okay. Death counter, I haven't died yet. What the frick? Oh no. The only option. Okay, lesson learned. I thought that if I went through the fog, they couldn't follow me. Lesson learned. Three? No, I haven't died yet. Don't, that was a, that wasn't me. I was watching a video. You're right. This game is pretty punishing. Oh, it's so good. Oh, frick. Oh God. My life flashed before my eyes, dude. Oh, I thought I fell. I was going to get so sad. I was at a place that didn't control the field. I love it. It's even better than the last one. Oh, okay, okay. Dude, that sucked. Okay. Who's this guy? Is there no shortcuts? I'm trying to kill all the ads first, so I don't get, like, dead in one hit. If I make one long move, he's going to take me down. Chat, I have to believe in myself. Believe? Sometimes I'm holding circle and I'm not sprinting. Why is that happening? Did you see a couple of times where I just kept rolling to the right? I was trying to sprint. I'm going to get by the fire because I got stuck in the horse. You should have enough time. Really, Maya?  I don't believe it just happened. So annoying that you can't sprint if you're locked on. It's so annoying that that was like literally, that's why I died the first attempt, too. It seems like you really enjoy this game. Yeah, I do. I really like these games. These are fun.  He was working to buy me a PS5. Well, so you're going to have to settle for a PS4. It's been broski. It was dark. I couldn't see. Okay. Here we go, Chat. How's the game so far? It's really good, dude. Max wasn't for a few more weeks. Armor spider. We have Mike Snow. They do it, dude. I have one shot. If I miss, it's over. I don't know how I survived. I don't know how it, oh.  Flamelor. Graphics for this game are insane.  Really? I didn't think it was that fast. It scared me. Are those invaders?  And I don't know. Freaking really odd parents. I do. I saw them doing trash exploring and farming and dying. And that guy's dying too.  This guy almost did. Oh, now I'm dying. Geez. I think I'm going to do something now. You get back and you're literally just crying. No, no. Deserved, true. Actually, true deserved. It's the run. Last one for real. Dude, I said I was leaving and immediately 500 people minus view count. Immediately. And guess who missed out, dude? They get that they freaking missed out because I did one more, dude. I didn't do it. It took me 30 seconds to change my mind, dude. Freaking losers. Okay. Oh my God. Okay. Why do I keep getting hit now? One last attempt for the night. Look at that. The non-believers left. I said I'm going to bed. 30 seconds. Boom. 30 seconds. Boom. 500 people leave. Oh, he's going to bed. There's no way he goes back. There's no way he can do it. No. I said, you know what? I think I got a little bit of juice. I got to squeeze it a little bit. It's the end of the toothpaste, dude. I'm pushing it out. Okay. And I'm going to bed. Guys, thank you so much for joining me today, dude.


But we have to continue on. We have to literally kick the ball to the next place. And that next place is the Jaguars have started to share their vision for a proposed stadium of the future with Duval County residents. It started this week during the first few of 14 community meetings of what the team is calling huddles on Monday. Team president Mark Lamping made a pitch for the stadium and took questions from attendees with some concerned about what it might mean for the east side which is the neighborhood just across an overpass where there's parking for tailgating and where the community does need some help. So David I would guess that you have attended a few of these huddles and you've heard some comments my gut feeling is lukewarm sometimes support for the stadium certainly not happy that we'd have to move the Jags someplace else and oh by the way the Jags are at Daytona's International Speedway today to discuss that as a possible venue. Hey we'll wave the checkered flag at that one when it happens David. I think most of the huddles been attended by people who are already in favor of doing the stadium deal. I don't know that there's been a lot of opposition the Jaguars have heard so far to it. I haven't been to all the huddles but from what I've heard and went to the first one and that was definitely the tenor of it. And as far as the out east neighborhood I mean the big issue has always been there's a sports complex where you have huge amounts of private and public money going in and you have this physical barrier which is the road that goes to the Matthews bridge and the other side you have one of the poorest neighborhoods in the city whether this stadium will somehow sort of overcome that physical barrier I'm skeptical. I've really heard a lot that's being done to incorporate out east into the overall development plan other than the Jaguars have contributed to some of those projects there but as far as a real big huge transformative project I haven't heard that yet it just seems logical you're already tailgating down a Philip Randolph it's literally within footsteps of the stadium if the Jags as I presume are going to start taking over some of their expanding properties some of their expand some of their parking lots why not put some kind of of historic a Philip Randolph village with places to go and places to eat that supports all the things that are happening on the other side of the Matthews Expressway. Have you heard any talk about removing that bridge to open up? I think that would be a killer bad move. Nothing like that and you know there's a Philip Randolph Boulevard goes from the stadium complex all the way up into the out east neighborhood so yeah that would be the thing you know you have a case where you go to the game and then you go to a Philip Randolph on the other side of the physical barrier for your dinner and your lunch and you know all that kind of stuff but I don't think that's happened yet and I'm not sure I've seen anything really in the plan so far that shows how that would change that's interesting because that I've been up through that area and it's really kind of I'm Dan you're from New York it's kind of got that gritty industrial feel to it I mean there's a lot of potential up in that neighborhood and a lot there's a lot of empty spots there unfortunately where they started doing some tailgating parking but there's certainly some buildings some historic pretty buildings that could be used in fact representative Angie Nixon I believe had an ice cream shop in that area for a while maybe it's still there so there's been attempts to develop I believe the former owners of the Jaguars have a non-profit facility somewhere there as well that said the times I've been there have been for shootings and including a shooting where people were coming back from a game and got shot at as they were going to their cars so I really believe that's the neighborhood next to this development that should and could be as Andrew says a great place and as Jack says a great place just to hang out after or before the game along with whatever is developed in Lot J or whatever else I mean it's interesting because it sounds more like their interest is not so much in you know developing in that a Philip Randolph area but in creating an entirely new residential mixed-use development surrounding the stadium and you know I think that that is something obviously will be vetted as we start to get into the true negotiations and I think it's important that you know we're going to be bringing in the incoming mayor so she's going to be bringing in this negotiation team which I think is pretty key but the question of the necessity of that development that they're talking about you know the memorandum of understanding says it's you know needed for this faculty and staff influx it's going to be coming to this University of Florida campus and that that you know necessitates this development and then it also says but absent that like if that doesn't happen this development still needed and it's not really explained why that would be the case I mean in my experience people who are going to graduate school don't typically like move on campus you know it's usually people have their own place and they commute or you know to the extent that they even need to commute anymore to a lot of these classes are remote from uf there are a lot of them are going to be remote so I'm not sure what need they're feeding other than just sort of this original vision that we had for lot j to build a entertainment and and kind of mixed use district


Hi, welcome to Visual Studio Toolbox. I'm your host, Robert Green, and joining me today is Brady Gaster. Hey, Brady. How's it going? Good. We are wrapping up our look at the Smart Hotels 360 demo app. This is our, if I can count correctly, our fifth episode. We had an overview. Then we did a deep dive into some of the code, the website, the mobile apps, the backend services. What we thought we'd do on this episode is take a look at how we can bring mixed reality to the equation. So I'm wearing the HP Immersive headset, and Brady, you're wearing a HoloLens. That's correct. When I watched the mixed reality launch, Alex Kipman was showing everything off, and it's really, really cool stuff. But I kept asking myself, that's awesome for a consumer, but how do I as a developer make use of this stuff in applications that I'm building? That's what we're going to talk about today. So we're going to have a scenario where we're going to use the same data that the website and the mobile apps, etc. have been collecting, and we're going to see how we can visualize it, and we're going to run with that scenario. Exactly right. So talk us through it. I'll talk you through it. So kind of our scenario here is that we have an international smart hotel 360 is an international hotel chain, and if Robert looks down just a little bit, you can see that what's on the table in front of him in virtual space is a map of New York, and the idea behind this is Robert is actually in his office in London, which could be the smart hotel 360 corporate headquarters. I am one of the hotel admins over one of the hotels in New York, specifically the Platinum Hotel 360 hotel. So what we're going to do- I think I'm in New York, aren't I? Pardon me? I think I'm in New York. You're in New York. Well, you're in New York because that's where, I think that the idea is you're in my hotel's- Oh, I see. So that's kind of the idea. So I'm in London and I'm seeing what's going on in New York. Exactly. So you're in London, you're seeing what's going on in New York, because we have a couple of different points that we want to look at, some data points that we've saved up to Cosmos DB. We want to take a look at those data points and kind of make some decisions. Okay, so what we're going to do is we're going to navigate through these hotels. So you can see here that I've got this awesome map of New York here displayed on the table, and Robert can see that in his virtual space. What I'll do now is I'll just go ahead and click on this because I'm going to go to the next hotel, and you'll see here that we've got the Sterling Hotel. So the same app is running both on the HoloLens and on your headset and my headset. Correct, that's a great point. Kind of the idea that we wanted to say was, let's say you have all this data, you could make a dashboard, you could send somebody an Excel, but what if you want to have kind of an immersive experience where you kind of want to look at the environment, figure out what the customer experience looks like, figure out how you can make things better and actually take those data points and make them in a more immersive environment. Anybody can make a web page or a mobile app, but if you start to think about looking at that data in the context where it's appropriate, then you need virtual reality and mixed reality, and that's kind of where we are today. So this is the Sterling Smart Hotel. That's not the one that I'm concerned with. Buddy of Mine runs that one, so I'm going to keep going. I'm going to go ahead and click a little bit further and now we're going to see the next hotel is going to be the Sapphire Smart Hotel. And if I kind of look around, we can actually zoom in on the map and get some pretty good looks at stuff. You can see that their occupancy rating is around 95% different with some of the other ones. But again, this isn't my hotel, I want to keep going. So I'll go ahead and air tap one more time. We'll click through and you'll see that right now we're looking at the Platinum Smart Hotel 360, which is indeed my hotel. And if I kind of look up and Robert kind of looks up at this graph, you can see. I see a red icon there, that can't be good. That can't be good. We actually have some data points we need to talk about because I think we need to make things a little bit better. So I want to go ahead and click on that guy. You could click on that or I could click on it. You could click on it too, use on your controllers. Let me do that, because I am after all the CEO of this joint. This is true. So if I click on that, so I click on it, right? So yeah, so now you can see that we've got this social media sentiment thing over here. Now in this particular context, what we've been doing is we've been collecting social media commentary, Twitter, Facebook, Instagram, and so forth. And we're feeding that data into cognitive services sentiment analysis to figure out whether or not they're positive or they're negative tweets. So you can see that apparently some folks on Twitter have been making some negative comments. So Robert, let's have you click on that real quick and we'll drill into it. Cool. Now you can see we've got a couple of tweets. We've got a tweet from Amanda, one from Scott, one from Beth, actually from Craig. There's one from Amanda. And you can see here that they're basically saying, love the hotel, Scott's making a good comment. I'm a public speaker, I need time to rehearse. The only thing that was kind of bad was there was kind of a long line in the lobby to be able to check in and check out. Craig's complaining that he might have missed his flight and that kind of thing. So obviously we need to take a look at our lobby to figure out why we're having a little bit of a wait time. So what I wanna do is we're gonna actually take a look inside the lobby. So I'm gonna walk around the table here, apologies, hopefully I don't run in anything. And now what we're gonna do is we're gonna actually zoom in directly inside the hotel lobby. So if you look at what I can see, I can actually see a model of the hotel lobby if I were to like walk over and look down in it. We can actually see this is a 3D model and I can actually see exactly how my hotel lobby looks. And if you look right here, there's actually Robert with his master controller standing in the lobby so that he can take a little bit of a deeper look. Robert, do you see the lobby? You kind of in there? I do, I'm standing in the lobby. It's very cool. There's the front desk, there's an aquarium. And if I move nice and slowly so that people watching this don't get too nauseous, I can look outside. So this is our hotel. It's indeed our hotel, love it. Yep, so what we can see here is we can kind of see the lobby. There's nobody working there, that might explain why we had such a long check in time. But what we've done is we've kind of analyzed the traffic in the lobby. There's also no people, so I don't know what the complaint is. See, that's true. So let's take a look at the average amount of time it takes for people to check in. So let me go ahead and air tap real quick. And what you'll see is each one of these figures represents a couple of minutes of time. And we kind of talked about this in a previous meeting and we kind of think that what we need to do is we've got all this technology. What we talked about in the mobile show is that people can use their app and they can unlock their door. Yeah, you can unlock your door with your mobile app. Why can't you check in with your mobile app? Why can't you check in with your mobile app? So we were kind of thinking... And the types of questions that a CEO would ask. Exactly, exactly. Good question, by the way, boss. So what we can do here is we can actually put a kiosk in the lobby so that people could actually just come up to the kiosk and go ahead and check in directly on it. So Robert, where do you think we ought to kind of put this? What do you think a good spot would be? I think it should be right over here. Cool. So now what we're going to do is we're going to see what would happen if people have this kiosk and they could just go to the kiosk. Obviously, we're going to take some people out of the line because there are people that want to talk to a human. They may have some special purpose they need to talk to somebody about. If not, you can just walk up to the kiosk and go ahead and check in. And as a CEO, I know that what you're really concerned about is kind of the bottom line and how much this whole thing is going to cost us. And obviously, we know it's going to have some sort of impact on customer happiness, but how much is the whole thing going to cost us? Well, for that, we probably ought to go back into the boardroom. Let's go ahead and run back into the boardroom and take a peek and zoom back in have this whole matrix experience. Pretty awesome. It's awesome. It's really cool. It's cooler for you because you're kind of in that space. I can see you. There you are. So you see me and that's me right here. That's a good look for you, by the way. Forward to move. The unattached blue head. I have a blue Jeep. I work in Azure. I might as well be blue, you know. So now what we can do is if you want to go ahead and use the controllers and click one more time, we'll kind of see what the bottom line is. There you go. You can see a kiosk. Going to cost this much. Going to save us this much amount of time. And we obviously know it's going to enhance customer satisfaction because we're not going to have to win one. And we don't have to do that much coding because we already have the code in the mobile app to detect NFC. Good point. Good point. All we need to do is put some more graphs up there. It's a good start. Awesome. Yeah. Well, we kind of wanted to do this to show you how you could take data that you save in Cosmos DB or in the cloud and also take the different backend components that you've seen us talk about and kind of snap all this stuff together in a more immersive experience so that you could, you know, use your imagination, you know.  We'd be sending documents back and forth, but this way it brings a whole new level of collaboration, visualizations. We can all know what we're talking about as well as viewing the data and being able to talk about it. That's great. It was great. It was a lot of fun. Cool. So I hope that gives you guys a taste of how you can integrate this mixed reality stuff that we're working on into your apps and we will see you next time on Visual Studio Toolbox.