Hello, everyone. Thanks for joining our session today.  Let me start by saying a few words about us. We are passionate about what we call live experiments, because we believe that live experiments can help organizations answer the phone in question. How do you know, how can you know whether or not every single new code release that you make delivers value to your customers and to your business? We co-founded a project called Iterate that embodies our vision for a live experimentation of Kubernetes application and how it can help businesses. And we have experienced creating solutions to help SREs and to automate DevOps practices. Before we go into the specifics of live experimentation, let's take a step back and look at current trends when it comes to cloud-native code release practices. These trends, we extracted them from a recent CNCF survey report that was made available publicly in November of 2020. That survey found that the majority of organizations release code weekly or more frequently, and that there is a widespread use of CI and CD tools in production. But those findings do not come as a surprise. That survey also revealed that there was a 7% increase in the number of organizations that release code daily, sometimes multiple times per day, which is also not surprising. However, paradoxically, that same survey uncovered a trend that was surprising to us. From 2018 to 2020, there was a big decrease, a 21% decrease in the number of organizations that adopt fully automated release cycles. So organizations seem to be raising code more frequently, but automating less. That is not intuitive. So why is that happening? There are a few explanations for the phenomenon. Perhaps there are newcomers that are just trying out automation solutions to see what works. Maybe some organizations have the need to control a few aspects of code releases. Or perhaps there is a lack of trust in the tools currently used for cloud native release robots. What can we do to change that? So we are on a mission to change this state of affairs. So here are the goals for this presentation and how it relates to the trends that we just saw. First and foremost, we want to raise awareness of facts, misconceptions that we've seen, and pitfalls that organizations might encounter when adopting fully automated solutions for code releases. We want to elevate the practice of release automation. In this process, we will introduce the notion of live experimentation of Kubernetes applications and show cases where it can bring value to your business. We will frame common practices, such as kinetic release, AB, ABN testing, conformance test, dark launches, et cetera, as live experimentation. And we will show you a live demo of live experimentation that is applicable to any Kubernetes-based stack. From this point on, the presentation will be divided into two parts. In part one, we cover what we call principles of trustworthy release automation. And on part two, we're going to see a live demo that embodies best practices for fully automated release code release cycles. The first thing to notice is that if you want to adopt a fully automated solution to code release, it must be data-driven. You want to know whether or not your release is going well or not, and why. So therefore, in order for you to trust a solution, that solution must be able to interpret the data properly so that you can understand what is going on every step of them. And there are two important properties that must be satisfied by a solution that is providing you with a fully automated release code release. Those properties are accuracy and repeatability. Let's talk about accuracy first. Suppose you have an oracle that knows, for instance, that your canary release is perfect, is good and satisfied, your acceptance criteria. An accurate solution would consider that canary a success. Similarly, if you have an oracle that knows that across three versions in an ABN scenario, version two is the best one, then your solution must tell you that that is the version that is the winner. Now, repeatability is equally important.  If your solution starts flip-flopping, today it will tell you that the canary is good, and tomorrow it will tell you that the canary is bad. Even though the code hasn't changed, then there's something not quite right. And we did some research and we observed that some solutions to progressive rollouts, they suffer from the problem of not meeting both accuracy and repeatability. So what does a solution need to satisfy those two properties? First and foremost, it needs to have statistical rigor. It needs to consider all data points, all observations since the beginning of a rollout or an experiment so that it does not make premature decisions about success or failure or which version is the best. And it needs to be capable of using that data to perform sound assessments of all the versions considered. So you look at the accumulated data and make sound judgments and assessment. Those assessments get updated every step of the way. Finally, statistical rigor empowers a solution to be resilient to high metric variance. Let's say, for instance, you care about latency as one of your metrics for one of your acceptance criteria. So if the latency is all over the place because of conditions externally to the code, you still want your release automation solution to do the right thing and not be sensitive to that high variance. That brings it to the next point. A solution needs to be able to distinguish what is noise from the cloud or what is a result of resource constraints and what is actually caused by the code behavior. Finally, a solution needs to be able to adjust the traffic split across all the versions considered based on the statistically correct version assessments that it makes every step of the way. Now, it's important to remember that organizations don't release code just for the sake of releasing code. There's always an underlying business need. And when you release code, you actually have an opportunity to deliver business results as you roll out new versions. And in order for you to be able to do that, you need to consider two things. Number one, there is your success criteria in terms of service level objectives metrics. Typically, organizations might rely on mean latency, tail latency, error rate, exception rate, et cetera. In addition to that, you need to consider business rewards metrics, such as those related to user engagement, for example, conversion rate, and those related to revenue, monetary metrics. Now, in order to consider these two elements that enable organizations to deliver business results as two or more versions are rolled out, a solution to release automation needs to enable the following question to be answered. Among the versions that have acceptable performance, which one actually benefits the business the most? And that is the winner version. In answer to that question, a solution needs to separate two key elements that affect user experience. And they usually are conflated. And they should not be conflated. One is how attractive each of the competing features are to your users. And the other is how the versions of the applications are performing with respect to your SLOs. Those are separate concerns that need to be taken to account together, but also separate the problem.  One note about terminology. We have observed in the cognitive community that sometimes the term AB testing seems to be misused. Sometimes it's used interchangeably with canary release. And sometimes it is equated to traffic shifting via HTTP headers and cookies.  It's not AB testing per se. Let me draw a culinary analogy here. So if I tell you that I have water, flour, and yeast, can I tell you that I have bread? Do you believe that I have bread? All you know is that I have ingredients. I might not know what to do with them. So similarly, just because one can do traffic shifting using HTTP headers and cookies does not mean that AB testing is actually supported. There's more to AB testing than traffic shifting. Traditionally, AB testing is thought of solving the following problem. You want to compare two oriented versions of your application. And you want to identify the ones that provides you with more user engagement or that delivers more revenue. And typically this is done in the following way. You split the traffic between a control group and a treatment group and you get a data. You look at the data, hopefully the experimentation system will tell you which version wins eventually and then you decide what to do with that information. Maybe you want to roll out. And this is a practice that has been done in the front-end domain, web and mobile applications for a while. Now, in the cloud-native world, we like to think about AB and ABN experiment, which includes the following things. The ability to incorporate service level objectives in terms of performance and correctness metrics, for instance, in addition to business rewards, not only business rewards, but in addition to business rewards, the ability to optionally progressively shift the traffic towards the winning version and optionally rolling forward or rolling back at the end of the experiment when the system actually makes a decision. So what is needed from a release automation solution to achieve that? First and foremost, it needs to use the underlying platform to be able to implement traffic splitting and user segmentation. You're gonna see those two things in action in our demo shortly. And it needs sophisticated algorithms for comparing and assessing all the versions that are competing in an AB or ABN experiment. Continuously adjusting the traffic speed based on these assessments, if that's what you want to do. And importantly, deciding when the winner, when a winner can be declared with statistical confidence. Those are the ingredients and this is the secret sauce that enables you to fully, truly support AB and ABN scenario. Now we're going to switch to the part two of our presentation. I will hand it over to Srinivasan Parthasarati who will take you from there. Thank you Fabio. Hello everybody. My name is Srinivasan and I'm going to show you a demo using this tool called iterate that we are developing to enable cloud native experimentation. A little bit about iterate. Iterate is an open source cloud native release automation and experimentation platform. So if you're developing Kubernetes applications and machine learning models, when you release new versions of those apps or models, you may be interested in optimizing business metrics, validating SLOs, ensuring that your version satisfies SLOs and protect end user experience. Iterate makes it easy for you to achieve all these goals. Concretely, iterate provides a new Kubernetes resource called an experiment. You can declaratively specify AB, ABN, canary or conformance experiments using iterate. And since it's a Kubernetes resource that you can create, you can embed iterate experiments as part of your CI CD pipelines. You can embed iterate experiments as part of your GitOps pipelines. And what iterate will deliver for you is it will compare different versions of your applications and it will pick the best version of your application and automate the rollout of the best version of this application. So as part of its experiments, iterate uses metrics and it can use metrics from any REST API. So if you're collecting metrics for your versions in let's say New Relic or Prometheus or Sysdig or Google Analytics, any REST API that provides metrics for your versions, if you can query it, then iterate can use it. You can use iterate on top of any Kubernetes technology stack. The demo that I'm going to show you use as Knative, that's a serverless platform on top of Kubernetes, but you can use it for let's say KF serving that enables ML or serving. You can use it with STS service mesh or any other service mesh or any other ingress technology of your choice. And behind the scenes, iterate uses AI and statistically rigorous algorithms to evaluate different versions of your applications and achieve progressive delivery and automated rollouts. All right, to the demo. So the demo that I'm going to show you is an ABN experiment. And as I mentioned, I'm going to use Knative serverless platform along with Istio to do this demo. And as part of the demo, we will also use metrics from New Relic and the Prometheus metrics backend. The demo will also involve use of business metric, optimizing a business metric along with ensuring SLOs. There will be three competing versions of your applications that will be in this demo. And we will also use traffic segmentation and progressive traffic shift. These are all some of the features that you will see as part of this demo. Incidentally, this demo and several other demos are documented on HTTPS iterate.tools. So you can head over there, look for the demos yourself and do these demos yourself in under five minutes. Okay, so how is this demo going to unfold? There will be three competing versions of the application, as I mentioned, V1, V2 and V3. And we are going to do the experiment only for a particular user segment. In particular for users from Wakanda. So if you're from Wakanda, you may see V1 or V2 or V3, but if you're not from Wakanda, if you're from the rest of the world, then you will only see V1. This experiment does not even affect you. And the goal of the experiment is to find a winner. And there are two things that I wanna make sure while finding the winner. I want to ensure that the winner satisfies SLOs, in particular latency and error rate SLOs. And I wanna ensure that the winner maximizes user engagement. So if there are multiple versions that satisfy SLOs, among those versions, I want to pick the one that maximizes user engagement. This is the winner of the experiment. And let's say V3 is the winner of this experiment. And what I would like to do also as part of the experiment is progressively shift traffic towards V3. So I might have started at 5% for V3, but as soon as I know that V3 is winning, I would like to start increasing it, let's say move it to 25%, move it to 45% and so on. Eventually make sure that all users end up with V3. This is how the experiment will be automated by error rate. So manually I'm going to deploy V1, V2 and V3. In this demo, I'm just gonna use Cube CTL, but in production, you'll probably end up embedding these things as part of your CI CD pipeline or GitOps pipeline. So deploy V1, V2, V3, those are my application versions. I will also use an STO virtual service that will achieve traffic segmentation for me, Wakanda versus the rest of the world traffic segmentation. I will define the error rate metrics that will be used as part of this experiment. And I will launch the experiment. Once I launched this experiment, iterate will periodically query Prometheus, it will query New Relic, get the metrics for each version, assess the versions, determine a winner and over the course of the experiment, progressively shift to a content traffic towards the winner. This is the process that is automated for me. The evaluation, traffic shifting and decision making is what is getting automated for me through the iterate experiment. All right, so with that introduction, let's head over to the actual experiment instructions. I am going to start by creating the different application versions. Let me go ahead and create the STO virtual service that will enable traffic splitting. Let's look at what this virtual service delivers for us. Okay, so as I said, the rest of the world is unaffected by this experiment. So if you're not from Wakanda, 100% of the traffic is going to end up with V1. However, if you are from Wakanda, even then, right now, all the traffic is going to end up with V1 because the experiment hasn't even started. So as far as all users are concerned, the only version of the application that exists is V1. So this is the state of the affairs right now. In production, these versions will receive traffic from actual end users, but for the sake of this demo, I'm just going to simulate traffic. I'm going to create some synthetic traffic right here. Okay, let's go ahead and define the metrics that will be used as part of this experiment. And let's look at the metrics we just defined. Notice that I'm just copying and pasting these commands and these are really QCTL apply in different various forms of Kubernetes resource creation and manipulation demands. All right, so let's look at the metrics we just created. Here is an iterate metric and it's called user engagement. This is the business metric that we want to maximize. And I am getting this metric from new valid. So I have to iterate the fetch new relic metric called user engagement. And I've supplied it a query template that pretty much looks like a new relic breast query. Similarly, I have defined other metrics. For example, the mean latency metric. This time I'm getting the metric from Prometheus and I've defined a Prometheus metric query and template and iterate will fetch this and other metrics from Prometheus. Okay, so I've defined the metrics. Now I'm ready to actually launch the experiment. Let's go ahead and launch the experiment. And let's take a look at the experiment specification. This is an iterate experiment resource. And as I said, I am interested in performing an ABN experiment. So the testing pattern in this experiment is ABN. There are other types of testing patterns that you can use, but this one uses ABN. There are three versions that we will use as part of this experiment. V1, V2, V3, they are specified here. Let's look at the criteria that will be used to judge these different versions. First of all, there is the reward criteria. The user engagement metric that we just defined is what we will use as the reward. And I would prefer reward to be high. There are also the SLOs, mean latency, tail latency and error rates are the metrics that I will use for defining the SLOs. When I define an SLO, I can specify the metric and I can also specify upper limits or lower limits associated with the SLOs. Interestingly, there is a section in the experiment called strength. So I can specify here as part of the section, I can specify things like how sure iterates needs to be before it declares a winner. So here I'm specifying that iterate needs to receive 100 requests for each version before it can confidently declare a winner. And not only that, iterate needs to be 99% sure that it has found the best version before it can declare it as the winner. So this is the way for me to ensure statistical rigor and robustness as far as the experiment. There's also the duration of the experiment itself. I've said that the experiment lasts for 100 iterations and there is a success, between successive iteration, there's a gap of five seconds. So there's approximately total of 500 seconds is the duration of the experiment. Okay, so let's go ahead, take a look at what the experiment has done so far. So first of all, experiment is just another resource. So we can first of all, watch the experiment resource. Okay, so experiment is proceeding so far, 13 iterations of the experiment since you're completed now 14 and it's running. Let's also look at the traffic split. Remember everything was going to be one at the beginning because the experiment hadn't started. Let's look at the state of the traffic split at the moment. Okay, so first of all, the rest of the world is still going to be one. That's how we wanted the, they should not be affected by the experiment. However, if you look at the Wakandan traffic, traffic is shifting from V1 to V3. It seems like somehow iterators determined that V3 is a good version to move the traffic to from V1. V2 is also getting a little bit of traffic, 3%, but it's just minimal traffic, residual traffic for exploration purposes. Most of the traffic, all the traffic was in V1, but now it's beginning to shift to V3 from V1. Okay, so let's also take a look at the SLOs and metrics in depth. So here I'm using a tool called iterate CPL. It's a command line utility that comes with iterate that makes it easy for me to take a look at SLOs and metrics for the different versions as the experiment is proceeding, so in real time. So here the tool is telling me that 21 iterations have been completed 22 now and the version recommended for promotion as V3. And why is that? Because first of all, V3 is satisfying all the objectives. All versions seem to be satisfying the objectives, but in addition, V3 is maximizing the user engagement metric. So my definition of the winner in an ABN experiment is among the versions that satisfy objectives, pick the one that maximizes my business reward and that's exactly what V3 is doing. And that's why V3 was picked as the winner by iterate during this experiment. Okay, so the experiment actually featured several of iterates powerful features, right? That includes declaratively being able to specify experiments, a progressive shift in traffic, SLOs, traffic segmentation and so on. There are several other features that we did not demonstrate here. You can try it out yourself. There are other types of experiments like conformance and canary experiments that you can perform. There is also other types of traffic patterns that you can use. You can use a user-specified traffic split instead of progressive traffic split. You can fix the split yourself. You can use dark launches. You can indicate, you can include SLIs, service level indicators as part of the experiment and iterate will enable you to observe SLIs also in addition to SLOs and metrics. You can use traffic mirroring. And interestingly, you can integrate iterate with Helm or Customize or just plain YAML JSON application manifest and use it for a version promotion, automate version promotion at the end of the experiment. So as I mentioned, all of these demos are available in iterate.tools. So please do check it out and try out these demos yourself. You can join the iterate Slack workspace and also head over to the iterate GitHub repo to get more answers to your questions or start other discussions. We look forward to seeing you there. Thank you.


Hi, welcome. My name is Dr. Marcy Stone and this is the practice exam review for case one of your strategic marketing course. Okay, so here is a little bit of an overview of the case. So the first case study focuses on a local coffee and tea cafe that experiences success by filling a neighborhood niche leading to regional expansion. Planned national growth encourages an expanded executive team to focus on the marketing planning process and marketing research to ensure that the company is on the right path to address consumer needs in a profitable manner. All right, and here is the case study. So Great Perk's Coffee and Tea is a successful chain of neighborhood coffee and tea cafes based in the Midwest region of Northern America. The chain offers a high quality coffee and tea freshly brewed throughout the day. A limited selection of baked goods is also available for customers to enjoy with their beverages if desired. The prices are reasonable compared to the national and international coffee shop chains with regional locations. Great Perk's Coffee and Tea is located in neighborhoods with moderate pedestrian and road traffic. A cozy comfortable atmosphere makes the locations appealing stops for a great cup of coffee or tea while relaxing alone or socializing with others. Great Perk's Coffee and Tea was founded in Chicago in 2015 by Mark and Mary Bean. This retired couple engages in activities in their neighborhood and beyond, including regular social interactions with friends. They enjoyed chatting with others over hot beverages, but were disappointed that no coffee shops existed in their neighborhood. Fast food and full service restaurants were the only options besides venturing beyond the neighborhood to one of the busy major chain locations or gatherings in private homes. The beans disappointment turned into excitement about the business opportunity presented by this situation. After many months of planning and securing input from neighbors and owners of local businesses, the beans established the first location of Great Perk's Coffee and Tea. They intended to address niche with their cafe being a locally owned neighborhood place where locals can enjoy a good cup of coffee or tea, conversation and more. They locally sourced high quality coffee beans, tea leaves, fresh baked goods, equipment and supplies. The menu options were limited so customers were not overwhelmed by the many options offered at the big coffee chains. Prices were reasonable less than a cup of coffee or tea at a major chain, but with more convenience, more than a convenience store or a fast food restaurant to indicate high quality. Comfortable sofas, armchairs and coffee tables and soft music created a casual and comfortable atmosphere which they could relax and socialize. They used a basic website, social media presence on Facebook, flyers distributed in the community and word of mouth marketing to create awareness of the cafe. Great Perk's Coffee and Tea was an appreciated addition to the neighborhood. This warm, welcoming place was regularly frequented by a diverse mix of middle age and mature local residents, students who attended the nearby college and some people who were passing through the neighborhood. Customers enjoyed the straightforward menu, quality products, reasonable prices and relaxed atmosphere of the cafe. They also enjoyed the familiarity with the staff and many other patrons. To build upon the sense of community created by the cafe, the beans displayed works by local artists and contracted with local musicians to provide live music during weekend afternoons. The first location of Great Perk's Coffee and Tea was such a success that the beans visited other Chicago area neighborhoods to find new business opportunities. Based on the information gathered from residents and local business owners, the beans eventually opened five additional neighborhood locations. They started a loyalty program to encourage visits to Great Perk's Coffee and Tea while online print and word of mouth efforts continued. The successes realized at the six Chicago area locations and a growing loyal customer base led to additional expansion with six neighborhood locations established in three other Midwestern cities. As the number of locations increased, the executive team at Great Perk's Coffee and Tea expanded with marketing, strategic planning and other experts to help the beans profitably maintain existing locations while guiding the organization through growth. Executives at Great Bean Coffee and Tea are considering expanding into selected neighborhoods outside the Midwest region. In discussing the possibility of expansion into high traffic, metropolitan areas in which the major coffee chains have many locations, it is expected that the simple menu, quality products, reasonable prices and cozy atmosphere at Great Perk's Coffee and Tea will attract many customers who typically patronize the major chains. You have joined the executive team at Great Perk's Coffee and Tea as the vice president of marketing. Your responsibility is to provide marketing insights and leadership as current operations are sustained and exciting possibilities are considered. Okay, so now that we've gone through the case study, we're now going to review five questions that are from your actual exam. So here's question number one. So Great Perk's Coffee and Tea initially established by the beans as a single location in their neighborhood has developed into a successful regional chain with plans for national expansion. The executive team is excited to quickly expand beyond Midwestern neighborhoods and also into high traffic metropolitan areas. As the vice president of marketing, what actions would you take to support expansion plans? So we have four possible answers. So A is start the marketing planning process to confirm that marketing and corporate objectives will be met. B determine the marketing mix for the geographic area for the expansion once they've been identified. C apply the successful marketing strategy for existing locations to the geographic area for expansion or D, the correct answer, begin the marketing planning process after the corporate mission, vision and strategy are confirmed. So when we look at this question and answer, D is the correct answer and it is something that needs to be taken into consideration. So once they have a corporate mission statement, then the marketing, the vice president of marketing will have a better idea of where the company is focused. What is their vision? What is it that we're trying to obtain? And what is the strategy for that? So the reason that you want to have this information before you start to support any expansion plans is so that you can better understand and align the goals of the marketing plan with the goals of the corporation. So that is the correct answer. And that is why as you as the vice president of marketing want to make sure that you have those before you move forward. So the course learning outcome for this question is use the marketing planning process to meet business goals. Alright, now we're going to move on to question two. So an important element of Great Perk's Coffee and Tea's marketing plan is its loyalty program. Thousands of customers regularly have their digital card scanned with purchases to earn rewards. The card application and purchases allow the company to collect and maintain much information about each customer to personalize rewards for other business purposes. An insider data breach of the customer relationship management system was recently discovered. So what changes should you recommend to the executive team to revise the marketing planning process? We have four potential answers. A is modify a promotions with the loyalty program being discontinued so customers are protected from future incidents. B is no change since a loyalty program is an important part of the marketing plan and customers know that their risk their data is at risk. C modify multiple aspects of the process, including the SWAT analysis and promotions with a renewed commitment to security, ethical and legal standards. Or D no changes since this is a one time issue and it's being managed with the termination of the offending employee and essential communications with officials and customers. So the correct answer here is C. So not only do you want to come back and change and update the marketing and any promotions, but you also want to have that renewed commitment to security, ethical and legal standards. So you want to do this so that customers don't feel that you did not take this process, this information seriously. So when there's an insider data breach, you want to make sure that not only as a company that you are taking that seriously, but also in what you communicate through marketing also shows that you're taking it very seriously. So C is the correct answer. And the course learning outcome for this one is justify a focus on legal, ethical and social responsibility matters in marketing decisions. And now we have question three. So in your new role as the vice president of marketing for Great Perks Coffee and Tea, you participate in weekly meetings with other executives to review strategic actions and company performance. In the most recent meeting, finances were discussed and you were questioned about your budget for marketing research. What explanation do you have for including marketing research in the budget? So we have four possible answers. A, it is a reasonable expense to pay preferred customers to participate in monthly focus groups for customer insights and loyalty. B, it is an essential expense for assistance with collecting competitive pricing information. So Great Perks Coffee and Tea's pricing can be validated. C, it's a reasonable expense for retaining a marketing research company to regularly collect quantitative information about Great Perks Coffee and Tea's promotions. Or D, which is the correct answer. It is an essential expense for assistance with collecting and analyzing customer insights so executives can determine the best marketing strategies to achieve goals. So again, what explanation do you have for including marketing research in the budget? And then the answer is that you want to collect and analyze customer insights so that the executives can determine the best marketing strategies to achieve these goals. So when you're looking at collecting this information, it's important that you understand customer insights. And customer insights can be your loyal customers. It might be someone who's it's the very first time that they've come into your business, but it is really important to understand the customer experience. So not only why did they come into your shop and get a cup of coffee, but maybe what they thought about the process. What did they think about the entire store? Did they have any issues? Were there parking issues? Just one, it's important to understand the entire customer experience so that these so that they can better put together a strategic plan. If you understand that maybe most customers are frustrated with certain things, that might be something that needs to be addressed, not only from the company aspect of it, but also from the marketing perspective. And now we have the fourth question. So with expansion plans for Great Perk's coffee and tea, now focusing on six northeastern locations, marketing research is essential. You have concluded that qualitative with quantitative research methods would result in insightful and actionable information. What's the most significant combination of a qualitative research and a quantitative research method for collecting appropriate information to support executive decisions? So we have answer A, focus groups and survey research, B, social listening and survey research, C, focus groups and in-depth interviews, or D, in-depth interviews and experimental research. So this one, the answer is A, focus groups and survey research. Focus groups are part of a qualitative research method and survey research is part of a quantitative. And so in this it would be a mixed methods study that they would look at. It gives you quite a bit more information when you use both a quantitative and a qualitative study. You get a lot more information and usually they back up each other. So if there's something that maybe is missing from the survey, you may actually uncover it in a focus group. So by using both of them together it's twice the work, but at the same time you're getting solid results from your study. And then the course learning outcome for this question is assess the impact of internal and external environmental factors on the marketing planning process. Okay and here's the final question. So the executive team at Great Perk's Coffee and Tea has been excited by initial marketing research and how it can support decisions about expansion and related matters, including expanding info for of the northeastern expansion into four of the northeastern locations. You are pleased that the team now understands the value of marketing research. As the marketing expert you believe that it's your duty to inform the team of occasional concerns that could become apparent with research results which would affect their decisions about any advice. What can you point out about potential concerns with primary and secondary marketing research results to which the team must be sensitive? So we have four possible answers. A is bias biases in data collection and interpretation in consistency with other available information and no specific directions on what to do. B biases in data collection and interpretation in consistency with other available information and no answer to the research question. C is insignificant sample size inconsistencies with the expected outcomes and indicators that the research was a waste of time and resources or D insignificant sample size inconsistencies with the expected outcomes and no instructions on how to fix the results so they can answer the research question. And the answer is B. So we've got biases in data collection and interpretation in consistency with other available information and no answer to the research question. So when we look at the question for this you believe that it's your duty to tell them of the concerns that have become apparent and pointing out the concerns is important but also can be a little awkward because you've set out to study these particular things you've made a plan to do that and then you have no answer to answer your research questions which was the whole point of the study in the first place. But by being honest and talking about the things that have come up during the process like you can't have biased data. If you have biased data then your study isn't ground it isn't based in fact but it's based in what the researchers think and that can be a problem and then in consistency with other available information. So remember we were using a and if the quantitative research doesn't back up the qualitative research then that also is a problem. So the course learning outcome for this question is assess the impact of internal and external environmental factors on the marketing planning process. Okay so we reviewed the case one overview of Great Perk's coffee and tea. We also went through all five or five specific questions that are on the exam and now we are concluding. So my name is Dr. Marcy Stone and I just wanted to say thank you.


Good day, May 40 here Republican candidates getting ready to take the stage But I got to talk to you about what happened at three o'clock this morning I woke up at three o'clock this morning had my cold shower Did my coconut oil Paul and then you know, I started engaging in the spiritual religious psychological physical anthropological and literary exercises that Like to do to get my day going and I'm watching the cricket of course Australia just what a magnificent thrashing of India Today, so we've got the world series of cricket starting up next week I'd be I'm sure just on the edge of your seat and We're keeping our eyes on a CB Valley, California So if anything goes on in the second Republican debate, we will bring that to you live But I just started listening to Alan Berger, right? I'm sure everyone here is checking out this terrific Channel not the one on conspirituality, but optimal recovery and emotional sobriety Institute I mean, this is where it's at so much great material and I was just Nailed mesmerized inspired driven by this Waking up from our sleepwalking part six conversation here on the optimal recovery and emotional sobriety Institute This is Dr. Alan Berger a psychologist and he's talking about the work of the late psychologist Dr. Karen horny on resolving our internal conflicts and basic anxiety Right. It's a foundational aspect of why and how we go to sleep Right, you got to listen to this and those concerns Generate this anxiety now. I know if you're a human being you've experienced anxiety in your life every one of us have or has Sometimes it's so severe that we have a panic attack other times. It's not a severe It's a low-grade anxiety. Sometimes it's higher than that But the one thing that I think we all know is that it's a terrible feeling You know, I'd much rather be depressed than anxious. There's no question in my mind about it I don't like anxiety and so when we feel anxious we are so motivated Is that true would you rather feel depressed than anxious? I Think I might yeah, I don't do not like feeling anxious So I might I might tip my yarmulke to Alan Berger here. I think he's on to something try to find some way To resolve that anxiety To find peace of mind to find some equanimity some quietness of mind calmness of heart That's what we all want And so at a very very early age we come up with a plan And this idea is I called it in the book a blueprint You know, it's a blueprint that we start laying down about who we have to become to ensure That we're gonna be loved that we're gonna be accepted and we're gonna belong Wow, who we have to become In order to ensure that we're going to be you know loved to ensure that we're gonna be logged I don't know about you that speaks to me one of my favorite titles for a book is by the late Christian Psychologist psychiatrist Paul attorney a a place for you, right?  She's left us a lot of great books The last work she did was called Neurosis and human growth and it's very technical book It's really written for a professional level not for the lay public, but you could pick it up and try to read it You might find it accessible It takes me many many reads to get through it in terms of even a chapter and so because it's so dense You could pick it up. She's so brilliant you but what she said is that typically we take three different paths and Early on in her career. She described them as what we move towards what we move against and what we move away from Later on she described these as the appeal of love which is moving towards The appeal of mastery which is moving against and the appeal of freedom which is moving away from She described them differently in her last book instead of moving towards she called that The selfie-facing solution Because the appeal of love means I have to deny I like that so to reduce our anxiety We all have three basic modes of going through life in a chapter and so because it's so dense and she's so brilliant But what she said is that typically we take three different paths and Early on in her career. Okay, so think about all those people doing that those smashing grabs Right in Philadelphia. I think in San Francisco and Los Angeles. All right, so they're trying to master life Right there. They're trying to you know, go out live. That's that's one strategy Here she described them as what we move towards what we move against and what we move away from Later on she described these as the appeal of love which is moving towards The appeal of mastery which is moving against Okay, so the appeal of love is moving towards. Okay, so that is one common response to Anxiety and there's nothing wrong with this response There's anything or think wrong with it when it just becomes a default when we just kind of sleepwalk into a response So becoming aware of our habitual responses to life Right. Do we try to navigate our anxiety? Do we try to navigate life? By, you know, moving towards people to try to show them love and try to get them to you know, manipulate them into into showing us love Right. Is that you know, always a viable strategy? Obviously not, you know frequently That's a lousy strategy and the appeal of freedom which is moving away from Hmm, so the appeal of freedom. So this is the avoidant right tends to be Dominated by this moving away from connection. So this is the the resignation approach This is the approach that says I don't care about politics anymore.  I'm gonna devote myself to other things All right, it's just moving away. How often do I feel anxious? Well My own responses not trustworthy. So I suspect that I feel a great deal more anxiety than I'm even conscious of So how often do I feel like I have a problem with anxiety? I didn't know maybe 1% 2% of the time But it's probably there, right? If you got something going on in your life, you know Just in one area of your life in all likelihood, it's all through your life.   I'm just not conscious of it She described them differently in her last book instead of moving towards she called that The selfie-facing solution Yeah, so I mean, it's a perfectly good solution, you know resignation at times saying hey, you know, I'm not a big deal I'm I'm just a secretary. I'm just doing my job. I'm just following orders Oh, let me connect you to someone who's smart. Let me you know turn this over to someone who really knows what's going on All right. I'm not a big deal. I am nobody. All right That's an effective coping mechanism at times, but sometimes it's maladaptive sometimes we should take charge sometimes we should lead Sometimes we should be proactive So there have been many times at work when I've tried to you know, create love out of nothing at all and it hasn't gone So well instead I should be focusing on you know mastery instead of trying to create love from nothing at all Because the appeal of love means I have to deny myself and make myself an empty vessel so I can meet all your needs So I remember the intoxicating effect of first love, you know 16. It was the gosh the summer of 1982 First love alright this woman who was a year below me in school when I was going to Pacific Union College elementary school and We were both working at Pacific Union College in the summer of 1982 as first love And it's just so intoxicating and people around me notice that hey, I'm just you know in love with love But you know she really took over my heart and my life and I Was you know, it was absolutely humbled. I Was I was absolutely smitten but didn't necessarily bring out the you know the best in me It made me highly insecure and so When I moved away from PEC at the end of the summer and went back to life in Auburn, California Which was two and a half drive I was drive away from Pacific Union College. So when I launched into My junior year of high school I would try to get back to Pacific Union College as often as I could but I would write to her We'd write to each other and I just missed her so much and and going back home to my home You know in Auburn just felt so cold and so devoid of love compared to what I was creating With this girl at Pacific Union College. Then when I come back to PEC, I remember one time She talked about how she'd been going to rock concerts with this college guy She'd gone to see Journey to this college guy and I got so jealous. I just cut her off But I didn't write to her anymore and there was like a three month gap where she never heard from me And she you know finally broke down and sent me a letter saying how hurt she was All right, so I guess I was Deliberately inflicting pain on her because I'd felt so much pain Thinking that you know by my girlfriend was you know going out with this college guy to rock concerts that I couldn't provide it with rock Concerts. I didn't even have my driver's license yet I hadn't even been to a rock concert yet wouldn't get in my first rock concert till the summer of 1986 so I Was I was hurt and I was intimidated and so I deliberately heard her by just you know cutting off Or communication with her when I went back to Pacific Union College summer of 1983 Then we fell into step again I was walking with her walking through the woods at Pacific Union College and after we crossed this this little stream I leaned over and for the first time I kissed her because I'd learned to kiss over the previous few months and I kissed her on the lips And then I started nibbling on her lips and then our tongue started exploring and dancing together And when we finally pause to take breath she said we could have been doing this last summer But I didn't know how last summer I was I was too intimidated But now I was still carrying a bit of a bun that she'd been going to rock concerts with this college guy And so when she wouldn't let me go further than kissing She told me I'm not that kind of girl Well when she won't let me go further than I just dropped her and I started you know focusing my attention on this You know college woman and you know going to movies with her Oh, so yeah excessively moving towards love, you know Excessively I was excessively focused on her because being in love with her made or you know my pain and anxiety go away But you know I lost touch with myself what I needed I was so vulnerable and hurt when she was you know going to rock concerts with some college guy and You know as excessively oriented towards her instead of appropriately looking after myself and developing my own mastery of life Such as getting a driver's license and the ability to take a go to a rock concert I think this is what we classically have called codependency The movement against she called the the movement towards mastery or the expansive solution Yeah, so wherever you're at in life So I heard a great analogy from dr. Stephen Marmer a frequent guest on Dennis Prager's radio show That no matter where you're at in life You're always winding between one of four states one is mastery and wherever you're at in life. You can always work on gaining more mastery Another state is feeling small in a big world All right, we never completely graduate from that. We will always return to feeling small in a big world at times Uh, another state is helpless Right, our back will go out, you know, we'll lose our health, you know Computer will break down We'll face some you know obstacle that we can't overcome through our own abilities and powers Right, there'll always be times of helplessness in our life And there'll always be times of grandiosity when we just feel like you know We're mastering life and you know, we're just so awesome and then We will you know spiral from there into helplessness or feeling small in a big world or developing a real keen sense accurate sense of mastery So that's moving against the world and carry on current horne's formulation and This is an excellent way of dealing with anxiety if you can genuinely develop mastery over live streaming over How your car works how your computer works over your job over your education Over your career over your friendships over your place in the community over your volunteer positions Over your hobbies over your your body your spirit your soul Anytime you develop mastery that significantly I find reduces anxiety becoming more competent life getting more money in the bank You know becoming more Adept at more and more parts of life becoming smoother in your interactions with other people with yourself learning to Meditate learning to work out appropriately learning to You know be after soothe and calm yourself during times of stress and anxiety Right, we can always develop mastery. So that's moving against the world So moving towards someone that's the path of love and that resignation moving away from That is kind of the the avoidant Solution and sometimes there's a good one right all of these Responses have their place. It's just that we don't want to sleepwalk into these habitual responses To anxiety we want to choose them appropriately in an adaptive and beneficial fashion And that is is because we think if we're the best if we're right all the time if we're number one Then we're going to be I still love journey. I've got about five of their you know Top hits on my iphone Remain a big fan of journey to this day But I reconnected with that woman. She she hit me up And she said, you know, hey look remember me we we used to write letters to each other and uh Yeah, we we just reconnected in in the last 18 months We loved and accepted And the last one appeal of freedom is the moving away from and she called that the solution of resignation that we just So that was my father's solution in in many ways, all right He would often echo Jean Paul's side help as other people and there's a time and a place to moving away time and a place for Valuing freedom, but if it becomes a habitual response It means you're in all likelihood avoidant that you avoid normal human connection And that usually is not a formula for a winning life But there is certainly time and a place for resignation or moving away, you know Moving away from danger Moving away from something that's dangerous for you because you may have various addictions, you know Moving away from people in situations who are bad for you Just give up. So I want to talk about all three of the so I was up at 3 a.m. All right And so I started moving into mastery all right spiritual practices my you know religious practices my my physical practices my Strain counter strain physical therapy. I was doing some planks some exercises some, you know strength exercises I've you know largely gotten rid of my golfer's elbow Uh, I was you know watching Australia. So that was just you know a bit of fun I I was you know learning things that I want to write about that I want to talk about on these live streams So developing mastery in the first few hours of my day before I start having to earn a living These things and I talk about how they resolve this anxiety and how Taking one of those And the chest says I'd like to hear you read some of those old love letters Well, unfortunately, unfortunately, I did not Did not keep them but uh You can you can get a sense Of my inner life looking at my my fiction. Have you guys have you guys read my my poetry? Have you read my? Have you read my fiction? So my fiction came from a real place. So here I'll throw Throw a link. So this is this is kind of what's going on my favorite group is a supply. So You know that that tells you the Australian group Pop group that had so many, you know hits in the early 1980s. That's been my favorite group, you know throughout my life So that tells you about my tendencies towards love addiction. So I met this girl Rachel in 1984 when I moved to Gladstone, Australia And uh four years later fall of 1988.  It still hits me hard Piercing my skin and clawing at my heart. The effect is always the same whether I'm flying 800 miles per hour over the Pacific Ocean hurtling my Volkswagen bug along the snowy interstate 80 across the Sierra Nevada mountain range covering the San Francisco 49ers versus The Dallas Cowboys at candlestick park or dancing my mind to sleep on the crowded floor of a Californian nightclub Drive by the cars is about the only thing that knocks me off scheduled these days Jarring econometric formula out of my mind the three minutes of 50 seconds life no longer reduces to differential calculus for three minutes In 50 seconds, I question and doubt is there more to life than sex and success More than three minutes of 50 seconds My mind washes with memories of walking along the Gladstone Wharf in sport town tropical Australia 1984 with her Rachel a phantom of delight sweet 16 and shy She had black shoulder length here short on the sides and on top a la the movie flash dance Walk past her every day at 5 18 p.m closing time. So I've just finished my shift at gga calls, which was a Sub set of a kmart in australia. I'd smile and joke with her She'd look up at me She'd giggle that her mother would come by and she'd pick up Rachel and a twin sister lian and take them home So I'd spend my days composing witty sayings to lay upon Rachel sometimes they jumbled But Rachel pretended not to notice it took me several weeks to work out the courage to ask her out One Friday knowing that my brother paul would be away all weekend that I'd have the car resort to invite Russia Rachel to dinner and dancing that evening So shoot out of work at 5 15 p.m rush out the street to talk to her at half a block away However, I see that her mother was there early can only wave as Rachel rode away So once home I stormed through the phone book and found four families with Rachel's last name I caught each in vain my house was empty. This was one evening. I would not be alone I shouted I dressed I drove back to glass and I resolved to lose my troubles in the smoke and noise of the shanghai disco As I drove the radio played my song drenching me in questions. Rachel Rachel Who's going to drive you home tonight? I came into town with the irrational thought that I was going to see tonight the rational side of my brain said No way She was too young to get into the shanghai disco knew nothing else in glass of the night that might attract her The disco was packed. I disappeared easily into the mass of moving bodies merging it last into a little corner over Looking the dance floor. I found a friend Sue Scott my brother's new girlfriend He had a left to behind on his weekend joint to the great capitol island resort Just a special trip for the soccer team. Paula told her He told me that taking sue to great capitol island would be like taking cold glats and sue said she understood But she didn't we found a table. We sat talking.  We were both feeling miserable needing a break from the noise and the garish atmosphere I walk out of the disco into the calm spring night. I walk alone Familiar feeling to me to this day past my brother's real estate office past rachel's law office All the way down gondon street until businesses turned into homes I circle back walking quickly to try to get rachel off my mind then out of a coffee shop She came she walked 50 yards in front of me with a female friend rachel could not see me in the darkness But I could see her silhouetted against street lights Oh, what was it? You said mr. Wordsworth a dancing shape an image gay to haunt to startle and waylay With the phantom of delight just ahead of me. I could hardly breathe. I listened to her laugh with a friend I could smell her perfume. She was so sweet. So innocent. So right there's too much I fled across the street and tried to walk away from it.  She beckoned across the street back to her I walked to her unable to breathe unable to speak she introduced a friend, but I could Only not I fell in with them. We walked down the street past the shanghai disco and onto the gladston harbour She'd seen a play in town afterwards. They had paused for a chocolate milkshake at the coffee shop Our conversation came easily another one of rachel's friends joined us and then we pared off I walked alone with rachel on the wharf. We'd have been glad to talk to her until morning She needed to get home. He's going to drive you home tonight. I asked she laughed She loved that song by the cars too rachel didn't need to call her parents who were taxi cab drivers But I was going to drive her home tonight I made my way and certainly along darkened streets and used to driving on the left side of the road radio played drive I felt fortune smiling on me rachel's white teeth flashed miles at me in the flickering light We stopped outside her home I turned to her and said hey Would you like to come to me with a party hosted by suscott tomorrow night She said she would before she left she wrote a phone number on the only piece of paper I had a spearmint gun wrapper which I still cherish well I did in 1988 did not cuss kiss or even hug her good night I felt no need the promise future promise complete satisfaction Well that promise quickly shattered her parents forced her to cancel a date because they had confused the name of the host of this party Another woman in town who had a bad reputation next weekend.  We all laugh lianna and I move on I take you to tenon sands beach. We sit on the beach as the sun rises I never got to go out with either of them again. They found other men Okay back to the serious stuff three paths puts us to sleep Because yeah, so we have all these habitual responses. All right and any of these responses love seeking freedom or seeking mastery or great responses, but sometimes I pursue love when I should be pursuing mastery and sometimes I pursue mastery when I should pursue freedom and resignation and sometimes I pursue resignation when I should pursue love So we want to be mindful about what our most habitual path is out of anxiety Every path that we take puts us into a trance and that's what gurjeef was so great at talking Right. So if we just act habitually we we go through life in a trance and We want to wake up and be alive and become more aware of our choices and make sure that they are serving us How is that working for you? It's a great dr. Phil question, but it really is a good question Talking about he says that that we have to all realize that we're all asleep dreaming that we're awake But we cannot wake up with this with the information that put us into the trance at first This is where we need new information and new experience to start waking up And sometimes that's really stimulated and evoked and provoked from pain We talk about in the big book is hitting the bottom So I've been going through the archives of my blog gotta find this post where my father says you'll only learn through pain I he just saw my Ineffective ways at reacting to life responding to life going about life Ineffective ways that I talked to people and treated people and he's he tried to you know, steer me straight Kept saying you can't talk to girls the same way you talk to boys You have to be more careful about how you speak to people who have power over you or they will hurt you And uh at a certain point he kind of it didn't fully gave give up But he partly gave up and he just started relapsing into the refrain you'll only learn through pain You'll only learn through pain and dad government. He was right I only learned through pain most people only End a 12 step or end a therapy when things seriously go wrong in their lives. They you know only learn through pain Where's that blog post man? So let's take the appeal of love first, right? What she called moving towards Well, this person resolves that anxiety about being loved and accepted because they believe that if they can just find someone to love them And that they can love That their life is going to be okay For this person love carries a very very magical quality to it If you're able to find that special one and this person don't have fantasies about that finding that You know soulmate finding that one person that's going to understand you That's going to be there for you that you're going to be able to make happy That's so intoxicating when you when you get a taste of this I don't know about you. It's just seem to make all my anxiety go away But of course that you know fairly quickly fades Uh various women who were just incredibly loving and doting Uh within a few weeks or a few months They they were so Low functioning. They started to feel like a millstone around my neck.  You know, I am done I'm for clamped. I am you know tired It's time to start moving into resignation So when I finish this show I need to work out I need to do my pull-ups and my push-ups and my weights and my exercise bike But then by about 8 p.m. Right definitely time for resignation and chill and just you know watch An episode or two of cheers and go off to sleep So certainly the last hour or two of the day is the time for just resignation Talked about the fragmentation of of our personality Well in this case I have to deny my needs so that I can be available for yours And there's certainly a time and a place to ignore your own needs to take care of other people All right, I volunteer several hours a week between five to 15 hours a week You know, I put other people's needs ahead of mine But you can you know go way too far with that as well So for example in under owners anonymous, they're quite skeptical about volunteering debtors anonymous strongly encourages volunteering so it often leads to making connections and Getting work and you know finding new paths to prosperity but under owners anonymous is quite skeptical of volunteering because a lot of under owners habitually you know over volunteer rather than developing mastery and taking good care of themselves so The typical person I read in a paper by one economist is 95 selfish So I kind of aim for about 90 selfish life So I think if you can get a life that's 90 to 95 selfish then you're ahead of the game You're less selfish than the average person So I will become desensitized to my wants and I will become hyper vigilant of what you want I will know what you want before you even know it Right, so often women are like this and then they get often get mad at men You know, why why aren't you as aware of what I want? as you know, I am of what you want and a great male answer is If I was as aware Of these things as you are, you know, I would be off to hold down a job and Earn the money to bring home the bacon and pay the bills Right. There's only so much processing powder power that you know, we have in our brains My father would often forget my name He'd often forget the names of all of his kids Because he was so devoted to his career to his cause to you know saving the world for Jesus Christ and That comes at a price, right? You know, my father was very dedicated to his career to his preaching and teaching his writing his scholarship His uh, good news unlimited foundation But that you know by putting that first, right that came that came at the price of His family like, you know, a lot of people put Put their family first, but then that will come at at a price of Of your career, right? You can't can't put everything First, right? We have to make make some decisions here They're keeping an eye on the republican debate. If anything happens, we'll we'll cut to it Is the kind of thing that happens with this?  Well, I'm typically in bed by about 9 p.m. Typically up about 3 a.m. So I'd say I get probably Five hours of sleep. I do not set my alarm at 3 a.m. I do not intend to get up at 2 a.m. 3 a.m. 1 30 a.m. It just happens that way because there are various projects that I am working on. I want to Pull together my rules for life. My principles for decoding reality. My best blog post perhaps turned them into a book But develop them, hone them, hire an editor to make them better, combine them, you know, move them together, rearrange them, hone my arguments, you know, correct mistakes, factual, logical, philosophical, moral. I just want to, you know, get down How I see the world and make it as sharp and clear and as effective as possible. So that inspires me. So I can't wait to get up at 1 a.m. 2 a.m. 3 a.m. Like I am jonesing to get up and to get to work and If I could occasionally I get to sleep till 5 a.m. And I'm thrilled, right? I'd be thrilled to sleep till 6 a.m. Or 7 a.m. It just never happens because I'm just so excited going through life Now I couldn't do this if I wasn't enjoying my life, right? I spend a lot of time around people I love and people who love me And then when I'm not around them, I've got projects that I love. I love what I'm doing right now.  Maybe develop a list of my top 10 blog posts. All right. That that excites me So if I wasn't doing things that excite me and if I wasn't around people who excite me and if I didn't have a life that excited me then I would definitely Need more sleep. I'm not deliberately starving myself of sleep Right. I would sleep longer if I could it's just that I love going You know, going through my life right now. I just want is, you know, jam as much of it as possible It's very rare that I yawn during the day. So no more than once a week. Perhaps once every two weeks I went four days without coffee. Then I had two cups of coffee today. So that's probably why I've got, you know, a little extra energy If I can sleep in till close to 4 a.m. Then you know, definitely don't need any coffee So I try to go several days without coffee and then have a day or two where I indulge Anxiety because if you don't love me, there's going to be serious trouble in my life. It's going to prove Okay, Elliot Blatt says all of my anxiety revolves around money, but that's just the symptom Right. What's underneath that right? What's underneath that is a lack of energy What's underneath that is a lack of sense, perhaps of being after master life a lack of sense being after live up To adult responsibilities and to thrive a lack of a sense that you know, you are Adaptively Expertly efficiently effectively and gracefully, you know, moving through life and living up to your abilities and so This is just the symptom the fear of money All right, it is just the thing that distracts you from the real problem You are so smart Elliot Blatt that if lack of money Was the problem then you would fix it But lack of money is just the thing that stands out for you and distracts you from the much deeper problems of Perhaps anxiety depression lack of connection lack of feeling like you're You know living life to the full A deep gnawing sense that life is passing you by the chances for normal human wholeness and connection are you know just missing you and and this haunting fear is probably what's underneath the The open explicit anxiety about money Provoke and reconnect me with all of that anxiety that happened originally that sent me off in this direction So every relationship that we have especially those that lack of money leads to homelessness now lack of Life that works leads to a lack of money right if you love other people Right, you cannot help but be prosperous.  I can't make it you just blow off normal human relationships normal adult obligations Which makes you even more desperate more alone more wounded more screwed up more dysfunctional More in debt more under running and these things just spiral on top of each other That are significant important to us Have so much we have when I serve others. They take advantage of me. No When you seek to staunch your psychic wounds by inordinately pursuing You know service of others going after others loving others in the hope that they will then take care of you You're trying to take emotional hostages Right. You're going about it in a in a very unhealthy way, but you're justifying it yourself. I'm just trying to serve others I'm just trying to love other people. I'm just trying to be helpful. I'm just trying to be the good guy here Well, what's really going on is you're trying to take emotional hostages and and Manipulate people so that they will then take care of you And if I just do this for this person if I just do this for this person If I just do this for this person then they will meet my needs and finally I'll start getting my needs taken care of If I just take this person emotionally as an emotional hostage Well, it doesn't work out that way Right. Sometimes you know pursuing love of other people is a maladaptive response You should instead be pursuing mastery of yourself of life of your skills or even freedom and resignation So much investment in them and there's so much at risk So it creates a tremendous amount of tension Especially if early Elliott could make a connection with the person that whole foods making your sandwiches The mighty pox says my money concerns are definitely related to not having useful skills I have a good job, but I'm a middle manager Maybe my friends who are software developers are the greatest skill you can have is normal human connection All right, if people enjoy you people love you people like you if people want you around the world will open up to you and What determines your ability to develop human connections if people feel good from interacting with you But a lot of people are awkward when you interact with someone who's awkward You will feel icky and you want to minimize your interactions with that person if you interact with people who are Off-key who needlessly inappropriate cruel socially malignant


Oh my god, not like this dude, not on the brink of demotion. You gotta watch these EXDPs. You would've thought, let's go cooler. That's it, that's gonna wrap us up. Three, two, we take the win in this set. Hopefully you guys enjoyed it. If you did, if you enjoyed this heart pounder. The demotion risk? I don't even need to worry. I don't even need to worry. How's it going everybody? Dottodoy here back with another round of Dragon Ball Fighters Rank Matches. This time we're back to play in the cooler team and you can see I got demoted. Yup, I was playing some games this off camera and then I got into this match with this one guy and he really let me have it. I really should've started recording that one but I don't know dude, I was just in the zone. I was playing Dragon Ball Fighters just to play it and we can see how well that turned out for me. I kind of want to get it on camera this time. A lot of people were telling me that last time that they wanted to see it, they were more into seeing the ranking up than to just see me get there, like see me playing in that rank. We'll try to do that this time. We're going down. Nice, that's a dead Vegito moving on up. Moving on to the next characters. Jiren's actually kind of scary here. Oh, nice enough, we're going in. Wow, that stays out for a long time, caught me slipping. Caught me trying to jump in with my tail actually. Oh my goodness. Nice, that low 2L has such a high hitbox. Hot cooler. Not bad, he just wants the knockdown. Nice enough, nice enough. Still have a little bit of a health lead here. Hopefully Goku can make use of that.  That was really cool looking. Can you tell I dropped my fancy stuff? That's fine, we'll take this one as well. It doesn't have to be fancy to work well. Alright Goku Black, what do you got for me? Eemstar. Oh, just 2L, I think he was hoping to get that third hit out. And we're going to go 1 bar and then into Yamcha. Maximize the damage, will he spark this early? It's always the question they ask when they have this level 3. I don't want to risk it. Oh, Goku, oh no his assist just came back. Never mind, I think we're going to win this anyway.  Please work, please work. Alright, it was enough. I panicked for nothing. I didn't think I'd be able to do a combo with Goku's assist because he was still great out. But we had just enough time. I don't know if this guy will rematch us. Alright, he will, he will, nice. Excellent dude. This is what you love to see. Oh, I just... Just one jab for Jiren. That was supposed to be a dive kick. I think that's why I don't do dive kicks. My brain just shuts off with them. Ooh, wow. Are you down on the ground yet? I'm really trying to introduce you to my boy Yamcha. Nice guard cancel. I didn't get me the job done there. Whoa, I wasn't even on that side. I wasn't even super dashing either. That's why it really caught me by surprise. I just wasn't blocking. That might have been a little cheap. You will not see me complain though. In fact, you're probably going to see me put this man in the corner. We go high low. Always go high. No, he jumped out of the corner. The classic Vigito actually. I didn't have any resources. I don't know why I died heavy. No resources to get out of that one. Oh, God.  Three bar range, definitely. Maybe even two bar range. Let's go. Oh, three bar range. Just outside of my two bar criteria. Hiram was the one that gave us a little bit of trouble last time, though, so we'll come back and do it again. Cooler, you bounced way too high there, buddy. Let's just get him in the corner. Or do we snap him out? Snap back, meta. Here we come. Big drops.  His normals are so confusing to me. If they mash L three times, you have to do three reflects. I think you do, actually. Maybe you can interrupt the third one. Maybe I got to test that, because that would definitely ease those troubles.  Uh-oh. That was kind of unfair for him. Oh, caught me trying to throw out a heavy to fall down on him with. Maybe we might spark soon. Let's just try to gain some momentum. Ooh, we... we... That might just turn into a definitely, depending on this mix. Show me the mix. What's the mix? No, don't keep me out, dude. Don't keep me out.  That's not gonna hit, is it? Okay. Okay. Never mind, I was panicking for nothing. I definitely thought it missed, though. The fact that that connected is a blessing I will not forget. I saw the ki blast coming, but that I did not. Multi-eyed attack. He might actually... he still has a very good chance of winning this. Caught the heavy with the down S. Didn't a level 1 kill here? Ooh, that was damage. Alright, he definitely has a strong chance of winning this. Come on, Yamcha. Come on, Yamcha. Oh, I didn't mean to go for that. Oh, the spark... the... he sparked up, so I... I guess I went over to the medium button. Oh, that was... Oh, I'm doing it again. He got me, dude, he got me. He went over my head. Yes. Real good stuff there. I think we might have... I think the sparking might have been our demise there, but we also played pretty poorly. 4,000 points. And you don't play against people you rank a lot in Super Saiyan Rose, so you get used to sleeping on the Oink Decay. Here, though, there's enough living legends to go around for everybody. I can't believe we clashed. Why is that dropping so much now? How did I land on this side? I don't care, I don't care. If that's what happens when you land on this side, I want to always land on this side. Unfortunate. Okay. Did I not lose the Jiren this time? Down to the ground. Let me see you touch the ground. Oh, I didn't block in time. Oh, he waited for it. I guess the last time I did reflect. Okay, knock me down. I'm just gonna... I'm in down tech. Okay, maybe I... I definitely did not react to anything fast enough. No, that was not supposed to be a tag. That was supposed to be an assist. I don't even think I got quick tagged there. I cannot thank you enough for actually hitting them there, Goku. I 100% expected to die.  Oh, that's a team right there. That's what a team looks like. You blocked that? Oh, that didn't hit. That did not hit. That was a good conversion. This is damage. My goal here is to kind of buy as much time as possible. Oh, that was a poor... Gonna kill Kula there. This is good. This is a good rotation. Kula dies. Worst thing that happens is we reset neutral Goku comes back in. Nicely done, boys. I wish I was just more confident with my supers. No, I should have 3-etched. Oh, I got 3-etched. No. No, I gotta start going for more supers with Kula. I always forget he has the downwards one. You gotta be kidding me. Okay, it wasn't as bad as I thought it was gonna be. But that beam got me tilted something fierce. There we go.  We are behind on points though. We lost a lot more than we gained, I think. Nice. Yeah, we did. Yeah, we did. We definitely have to win more than we lose here. Which is the way ranking system should work. Overhead. I couldn't... Oh, wow. That was pretty tricky, bro. Vegeta's got green boots on and Jiren's wearing green. So I thought Vegeta's legs were still on the ground. Wow. That conversion. Well, I'm about to spark up right now. Just to get out? Yeah, it's that serious. No, okay.  Wow, I am just awful. I am just absolutely terrible. We got those. Oh, my jab didn't get him. And the combo dropped again. I think I'm just throwing in too many hits. Wow, we're so dead. And he builds up a lot of bar for this. Free. I guess. I mean... Yeah, I mean, I guess you can do that. All right. The goal here is that we got to kill Jiren fast, and then we should be fine. Actually, wait, Vegeta's the one with no health. I misread that. What? What is even happening? Oh! Come on, no! All right, I'll take it. Never mind. I was going to try to switch out into Vegeta, but Jiren has become the new target. Enemy spotted. Oh, wow! What is this lag? Enemy spotted. Oh, my God. Keep chugging along. Keep chugging. We're going to level one here. Okay, that worked. A rough match. Come on in, Goku. Let's get it. Back dash didn't work. Probably should have stuck to the reflect. Outside of the corner, we reflect. Inside, we dash. Down tech. He could have definitely down heavied me. Down tech down heavy would have caught me like nobody's business. This works out just as well, though.  I was trying to do some switcheroo on you. It just didn't work. We bait out the sparking. Sparking's on the field. Ours isn't going to last as long as theirs, so... I don't even know why I clicked buttons. My sparking ran out just as I dashed. No, not the corner, please.  I'm fighting for my life out here. We're in. We're not in. This dude can block a Wolfgang Fist. Are you kidding? How many times? How many times am I going to have to kill this dude? Alright, there we go. Yikes. I don't even want to talk about that. That was very surprising. I got like three different levels. Why didn't he block the Wolfgang Fist? Twice or three times, actually. Online. You want to impress me? Just block a Wolfgang Fist online more than once. Oh, man. That was a conversion. Piece of trash, cooler. I don't know if you know this cooler, but where are the ones getting tossed around like garbage? Alright, you know what? I'm not going to risk it. Not even going to risk it. Let's just keep it nice and classic. Nice and classic for the one character lead. Jiren's a little hurt, too. You know what? This gives Guler a chance to heal. I'm totally fine with this. Ooh. Nice sliding. I think he's going to down effective. Oh, Goku bad down heavy. Bad down heavy. Uh-oh. Not good, not good. Oh, real not good, real not good. Oh, wow, this is damage. Oh, never mind.  Ooh, frame one counter. I like a Jiren. I like Jiren players that do that. Nice. Throwing a little dragon rush here and there. Dragon rush is something that you sprinkle. You don't want to dump too much in. Just a sprinkle will get the job done. And we level three. Just for good measure. We bait out the sparking. I don't think it's something he'll do. Not this early. I was correct. We're in there. Actually, maybe not. Hold on a minute. That did nothing. Oh, I tried jumping. I thought I had that read there with the downwards beam. Come on. Oh, bad reflect. Okay. We have a lot of health though, so we can let this reset to neutral. A lot, a lot, a lot. Oh, bad choice though. Really bad. Cooler, if you could hurry up with that beam. Reel it back in, buddy. Oh, not to level three. Level one, heal, heal. Oh, wow. Level two sparking was a complete and utter waste. No down heavy comes out. He doesn't, that doesn't work.  So, aka, I'm playing like a boy me. Oh, Yamcha doesn't reach. And it's 8 frame city. It doesn't really hurt me right now. He's the one getting, he's the one comboing me. Can't kill. He absolutely can't kill. He didn't juice, dude, though.  You got to be kidding me. You got to be kidding me. You got to be kidding me. You got to be kidding me. That was like... I can't even believe it. We didn't clash, but we both hit each other in the face. Unbelievable. Nice change. Na na na na. Needy. Nice. Okay, now we're starting to play a little bit more like I like to. Takes a while for me to warm up. Oh, no, the beam hit too. I tried to get in the level three counter. Why? It wouldn't have been too good, but... I got him. You got to make it real. Cooler. Got him. I really like Cooler. I think this might be like a great point character that I actually like to use. Oh, man. I couldn't stick out a Yamcha assist.  That's fine. We still got two characters we can use. No questions asked. Nice. It actually conferred. I'll be lying to you if I said I wasn't worried about that. Level three, just for the old classic measure. Alright, what's the mix here, though, guys? What is the mix? Oh, nice back dash. Yo, Goku Black is actually outranging my lights today like crazy. This usually doesn't happen. I'm a big advocate that that light sucks, too. It is real... It is really getting me. Goku Black, in general, has just been making comebacks like crazy. Nice. Nice DR. I didn't want to waste Sparky. Not again. Not after what happened last time. Ooh, we're in. We're in? We still got a character? Why not let this go ahead and go out there? Put this energy out into the world. Do we Dragon Rush? Do we sprinkle it in? We do. You know we do. You know we like to sprinkle a little Dragon Rush? Nice. This is why I usually don't put me ranking up. I do it off camera. It sometimes just takes a while. Ooh, is that it? We get it now? Do we get it? And that's how you rank up to Super Saiyan Rose in a 30-minute rank match. It was off so long. I'm probably going to cut all of that. I hope you guys enjoyed this. If you did, let me know. I know a few of you wanted to see something like this. Hopefully those people got what they wanted. It was a long, long ranked match. If you liked it, make sure to go down below. Let me know your favorite moment down there. Also, while you're down there, hit the like button and subscribe for all things fighting games. We got more high ranked matches coming to you along the way. I need to build up that point cushion so when Goku GT comes out, I can do that full week of rank. May 9th, coming soon. I cannot wait. Other than that, I have a few fighting game videos up on your screen right now. Dragon Ball Fighters, Mortal Kombat. You name it. It's probably up there. If you like any of those, make sure you give them a watch as well. That's it for me though. I'm Dr. Doya. Thank you so much for watching this particular video and I will see you in the next one.


This study examined the relationship between mothers and children's lifestyles in disadvantaged urban areas. The results showed that mothers and children's food habits are strongly correlated, as well as mothers and children's levels of physical activity and sedentaryness. Additionally, mothers' educational level and level of physical activity had a significant impact on children's food literacy and gross motor development. Furthermore, mothers' perception of their children's body mass index was not accurate, suggesting that more research needs to be done to better understand how mothers and children interact in these environments. This article was authored by Garden Tabaki, Luca Patrigna, Giuseppe Vittaglia, and others.


My name is Francesca Malfe and my name is Delfin Six. We work at the Center for Medical Genetics in Ghent, Belgium. With this video highlight, we would like to present a recent manuscript entitled Genetic Hitrogenity and Clinical Variability in Muscular Contractural Illers-Danlos Syndrome caused by impaired intermittent sulfate biosynthesis, which has been published in Human Mutation. The Illers-Danlos Syndrome, or shortly EDS, comprises a heterogeneous group of connective tissue disorders that are clinically home-worked by a combination of skin hyperexensibility, joint hypermobility and generalized connective tissue fragility. The latest EDS classification, known as the Ville-Françoisology, recognises six subtypes which are mainly caused by defects in fibroids or procollagens or collagen-modifying enzymes. Over the years, several additional rare EDS and EDS-like variants have been clinically delineated and diverse molecular causes have been identified. One of the emerging causes of EDS are defects in proteoglycan biosynthesis. Proteoglycans consist of a core protein, conveniently attached to a glycosaminoglycan chain via a tetrasecarite-linked region. The alternating addition of galnuc and glucuronic acid commits the nascent glycosaminoglycan chain to chondroitin, and subsequent sulfation of the galnuc residues results in the formation of chondroitin sulfate. Alternatively, the glucuronic acid residues can be epimerized to idironic acid by two dermatone sulfate epimerases, followed by galnuc sulfation in order to form dermatone sulfate. Both dermatone sulfate epimerases and dermatone sulfo-transferase are crucial for proper dermatone sulfate biosynthesis. One of these enzymes, dermatone 4-0-sulfo-transferase-1, is encoded by the CHST-14 gene. Recently, we identified BLLX-CHST-14 mutations in a subset of patients with an EDS-6B phenotype which we coined muscular-contractual EDS. The effects in CHST-14 were already reported into other recessive conditions, adduct-temp-globfoot syndrome, and EDS-cosho-type. Based on the overlapping phenotypic characteristics, these three conditions were concluded to be a single, clinical-recognizable form of EDS, referred to as T4-ST1-deficient EDS. In our paper, we studied seven individuals originating from five families with a muscular-contractual EDS phenotype. In four of these families, we identified novel homozygous mutations in the CHST-14 gene. Comprehensive analysis of the clinical hallmarks of OR-31-reported patients revealed that they generally present with typical chronic ufacial abnormalities that are recognizable at birth. Coutaneous features, including soft and hyper-extensible skin with atrophic scars, easy bruising and palmarinckling, and musculoskeletal features, most notably typical congenital joint contractures of hands and feet. These features occur often in combination with one or more other clinical manifestations which can affect several organ systems as summarized here. Recently, locus heterogeneity was proposed for muscular-contractual EDS based on the identification of a single patient with mutations in the DSE gene and coding dermatone sulfate epimerase 1. Since we could not identify CHST-14 mutations in family 5, we screened the DSE gene and identified the second miscellaneous mutation located adjacent to the previously reported mutation. Clerical evaluation of all patients showed that DSE defects are associated with a somewhat milder phenotype compared to CHST-14 defects. Without severe complications of the urogenital, gastrointestinal, respiratory, ocular and central nervous systems. Nevertheless, due to a limited number of patients with DSE mutations, it is currently impossible to make clear clinical distinctions between defects in these two genes. Studies by us and others have indicated that mutations in CHST-14 and DSE alter the composition of the dermatone sulfate chains to a different extent. In the absence of functional dermatone sulfo-transferase, sulfation of galnach is prevented, thereby allowing back epimerization of the adjacent euronic acid residues. Subsequent sulfation by conroutine sulfo-transferases results in excessive conroutine sulfate formation and near-complete absence of dermatone sulfate. In case of dermatone sulfate epimerase 1 deficiency, reduced epimerization also leads to an increased formation of conroutine sulfate. However, a limited number of glucuronic acid residues are epimerized to euronic acid. This allows sulfation of galnach by dermatone sulfo-transferase and, as such, still a minor fraction of dermatone sulfate is present. In summary, mutations in both CHST-14 and DSE affect proper dermatone sulfate biosynthesis. The decreased to absent amounts of dermatone sulfate have an impact on the interactions between dermatone sulfate proteoglycans and other constituents of the excess cellar matrix. This is illustrated by the disturbed deposition and organization of several excess cellar matrix components, including fibronectin and types I, III and V collagen. In addition, disturbances in the dermal collagen fibril ultrastructure can be observed in patients with CHST-14 mutations. In patients with DSE mutations, no pronounced ultrastructural alterations were seen. This could be attributed to the residual presence of dermatone sulfate moieties, which can also contribute to the apparent mylar phenotype in these patients. Combined with the disturbed balance between chondroitin sulfate and dermatone sulfate during cell differentiation and development, these alterations give rise to the multisystemic muscular-contractural EDS phenotype. We would like to thank ORCO authors for the fruitful collaboration and all patients who participated in the study. For more information and clinical details, refer you to our manuscript and hope you enjoy reading it. Thank you for watching our video and feel free to contact us if you have further questions.