Hello folks, my name is Stefan Prodan, I'm a Principal Engineer at WeWorks and I'm very happy to talk to you about Timoni, a new tool I've been developing this year. Today's talk we've covered what Timoni is, how I got to build it and how I made a flux distribution with it for having flux managed bare metal clusters and other use cases. Okay, so let's get started. What is Timoni? So this tool is a package manager solution. It's a statically built binary. It's written in Go, you can run it on any operating system, it has no external dependencies. And Timoni builds upon three relies upon three technologies. First is QLang. Everything you'll be doing with Timoni, describing app deployments, orchestrating the actual delivery on clusters, all these things are files on this declarative way written in QLang. Second, Timoni relies on the open container initiative standards. Most precisely, Timoni works with OCI artifacts and this is how applications are being delivered to end users and distributed to container registries as artifacts. Lastly, of course, Timoni is all about Kubernetes and especially relies on the Kubernetes server-side applied APIs, which means Timoni is very close to flux in terms of how it interacts with the Kubernetes API cluster. It basically uses the same engine beneath. Okay, so why Q? Why Q and Timoni? I discovered Q a couple of years ago. I was at KubeCon at the Flux C and CF booth. And the Flux user came to me and told me about, hey, I've been giving up using Customize and Helm with Flux and now I'm generating all the Kubernetes YAML using this new language called Q. And he showed me a little bit of the setup he built and so on. And I was really, really excited. Went back home, tried Q. It was quite hard at the beginning to understand and change a little bit my mindset around how I'm composing Kubernetes objects. But in the end, I really loved it. And Q has some really neat features, which work great if you want to generate any kind of config, not only Kubernetes, but especially for Kubernetes, there are some nice features in Q which makes it so appealing. For example, Q is all about type safety. You don't have, like if you want to create a deployment and have some kind of templating into it so it can change fields. Unlike Helm, which uses a text template or Customize, which uses JSON patches, with Q you can actually import the Kubernetes deployment schema, for example, from the Kubernetes Go APIs. And when you write the deployment itself, if you make a typo in a field or if you add a field which is not there in the schema or in the wrong position inside the schema and so on, Q will actually let you know about it before you even produce the final YAML. So in a way it makes defining Kubernetes objects safer. And once you generated an object, you are quite sure that that thing is actually what Kubernetes accepts. Another nice feature of Q but quite challenging if you come from the Helm and Customize world is about imitability. And what that means is that once you set a field, let's say you write a deployment in Q and inside the deployment you say replicas 2.  If you set it to a concrete value, like I want to replicas, you can later on change it. And that could be quite annoying at first. Like why wouldn't I want to change it? Well, the imitability helps creating same configuration when this type of configuration is complex. You don't want to, if you are debugging a Helm chart template or some customized overlay. And you want to know how is this replica value set to this particular value. It's like you have to go through all the patching layers or through all the Helm if conditions and figure out where exactly is this set to this different value. With Q, if you set it once, if you try to overwrite it, if you try to patch it, Q will not allow you to do that and to say, hey, this field has already been set. So in a way, it makes you think differently about how you package your configuration and what things you allow your end users to change. And in my opinion, this makes for a better model of distributing app configuration to end users. And it makes you create a particular structure where you are defining all the inputs, all the things that you accept from users and you have good defaults. Q-lang also has this defaulting system in place and you only work with these two concepts. You no longer modify something endlessly until you get to the desired state. Okay. So who is Timoni for? Timoni is for two types of users. One type are the software vendors, the people that are building the software and they want to distribute it to their end users. So these are off-the-shelf software, open-source software made by maintainers, also software packaged by platform engineers and so on. So Timoni allows software makers to package and distribute their app deployments. On the other side are the Kubernetes user, developers, operators who want to use an off-the-shelf software or some open-source software, as described by the creator, and also be able to customize it and, you know, compose it in such a way that it fits with the environment where you are deployed it. So what makes Timoni a package manager? What are Timoni's main features? They are all about applications, how you define an app, how you distribute the app, how you compose microservices or dependencies and make your app as a whole before you deploy it. And of course, it's all about application lifecycle management, how you install it, how you upgrade it, how you run end-to-end tests, and how you uninstall it and so on. So app definition and distribution, app definition from a Timoni perspective is all around queue and queue modules. So a Timoni module, which is the equivalent of a HelmChart, is an automated queue module with a particular structure. And if you look here, I'm guessing you'll find the structure quite familiar. It has a templates directory where you define all your Kubernetes objects there. And it has a value skew, not a value skew, it's a value skew where you define the defaults and so on. This is how a module looks like. Timoni offers commands for working with modules, how you create one from scratch, how you verify it, how you test it on your own cluster before you distribute. And it has nice things like you can apply it to the dry run, see what changes, how they are reflected on the cluster, and stuff like that. When it comes to distribution, as I said, Timoni works with container registries. So similar to Docker, there is a push command and a pull command. You also can log in and log out private registries. And it's also integrated with cosine. When you distribute a module, you can also sign it keyless or with a private key. App composition and lifecycle. So here is a little bit where Timoni is very different from Helm or Customize in terms of app composition. App composition for Timoni is done in a declarative way where you have this bundle object, which is just a Q file on this, where you can stack multiple instances. And those instances can use different modules. So, for example, let's say your application needs a cache server. So you could bundle a Redis deployment with your app or some other microservices and all together which have common values need to be deployed as a single unit. So, Timoni can act on bundles as they are a single thing. And another important aspect here is that when you configure your application, some configuration values you can provide inside the bundle file itself. But some values like an API token or some password or some DNS record, those values could be on the actual cluster and you don't want to put your secrets and all these dynamic values here when you define the app in the bundle. So, also, Timoni has a thing called runtime values when you can query the cluster right before you deploy your app, extract those secrets or those dynamic values and use those when you do the configuration. And this is how Timoni avoids having the issue of keeping secrets in a single file. So, what type of operations? So, unlike Helm, Timoni does not have install upgrade. It's a simple apply command that takes the bundle file and it figures out if it has to do an install or it has to do an upgrade or it has to run all the tests and so on. You also can do a dry run apply to see how your local changes, what those values mean on the cluster. And you can also see a life diff between the cluster state and what you want to move to the new desired state. And bundles can also be distributed in container registries and so on. So, last thing about bundles that is also besides the runtime values that I talked before, there is also a feature in the bundle where you can tell Timoni to deploy an app across multiple clusters and multiple environments. And inside the bundle you can customize the app configuration based on the target environment. So, with a single file you can drive deployments to multiple clusters and Timoni does this as a step-by-step process. So, for example, if the new configuration fails on staging, Timoni will not move on to production and deploy those changes. So, in a way you can do promotions with this future and rollbacks and other interesting things. Okay, so we got to the Flux IO part. So, what is Flux IO? You may be aware what is Flux. Flux is a continuous delivery tool which allows you to implement GitOps. It has all these controllers, a source controller, which is specialized for getting definitions from outside the cluster, like Git repos or S3 buckets that contain Kubernetes YAML. And there are other controllers like CustomizeController, which is a controller that knows how to apply CustomizeOverlays and PlainYAMLs on the cluster. And that's how you deploy things from PlainYAML. And we also have a HelmController in there. So, you can orchestrate Helm operations in a declarative way. We don't use the Helm CLI. This controller uses the same Helm SDK as the CLI and performs all the Helm actions on the cluster as Helm itself. Now, the main challenge with the upstream Flux and how it gets deployed is the fact that all these controllers run in their own Kubernetes deployments. There are different pods. And if you have a bare metal cluster with no CLI on it, so everything is, all the nodes are not ready and so on, when you try to deploy a Flux CLI with Helm charts, you'll see that Flux will crash loop on the cluster because it can't talk to the other controllers. The readiness probes will fail and so on. So, in order to allow people to deploy Flux on clusters, which are not quite ready, I have created this Timoni bundle called TimoniModule called Flux IL. There are other modules in there which basically have all the Flux controllers running as a single unit inside a single pod. All the communication happens on the loopback interface and it runs the readiness probes, the readiness probes are exposed on the host network. So, Cubelet can actually see that Flux is running and it will let it run on the cluster, which is not in the ready state. There are other things that you can do with Flux IL, for example, it's fine-tuned to be run on edge cluster with limited resources. It has a security first approach. It will only do HTTPS traffic outside the cluster. It can know HTTP communication happens between pods because it's a single one. It works great on serverless clusters like EKS Firegate or GK Autopilot and things like that. Let's see how we can install Flux. Like all things in Timoni, you create this bundle file and you give it Timoni, it applies it and that's how you create a deployment on the cluster. This is how the Flux deployment looks like. You can fine-tune here a bunch of things, you can enable, disable Flux controllers, you can run it on the host network or not, you can enable multi-tenancy, you can set up proxies and a bunch of things. So, it's very rich in customization. You deploy Flux but then your cluster is still in not the ready state. Timoni also comes with a bundle for orchestrating hand releases with Flux. So, after you deploy Flux, then you can tell Timoni, hey, configure Flux to deploy some CNI and so on. So, other cluster add-ons and all of that. And multi-tenancy, there is a Flux tenant module for Timoni which allows you to onboard and off-board these retenants, set up resource quota for them, set up restrictions in terms of RBAC, what they can do on their clusters. And of course, onboard the Git repo stories where all these different teams, tenants can mean many things but let's say a tenant is a team that you don't want to give them full access to the cluster and restrict them to one or more main spaces. With Timoni, you can create all the RBAC things that Flux needs on the cluster and then onboard in a safe way all the Git repos belonging to a tenant. Okay, that's enough talk. Let's see how this actually works. I'm going to demo now Flux IO on a cluster. So, I have a cluster running here. Let's look at the nodes. So, I have a kind cluster. The single node that is running is not ready because it has no CNI installed. And now I'm going to deploy Flux using the Timoni module. So, let's look a little bit how this, how the file looks like. I'm doing that bundles Flux IO dot queue. So, this is the definition and I can apply it with Timoni bundle apply minus F and I'm going to give it this definition. So, I'm running this. What Timoni does, it pulls the definition from GitHub Container Registry where I have published the module and it quickly has deployed Flux, all the custom resources, the deployment, the controllers and so on. So, now I have Flux running on the cluster. It has worked very fast because I have preloaded the images, so we don't have to wait for Kubernetes to download all the Flux images. But if we now look at the pods in this cluster, we see that we have a pod called Flux with four containers inside. These are all the Flux controllers. And we also have core DNS, which is currently failing and it's not ready. But Flux is running and it's ready for me to provision the cluster with the CNI. So, what I'm going to do now, I'm going to extend my current bundle with the cluster event. Let's look how this looks like. So, we have the Flux instance that I previously created and I've added a new thing called Cilio, which uses this Flux hand release module and sets up the Helm values, where the chart comes from. I'm telling Flux to keep Cilio up to date and Flux every hour. We check, oh, is there a new Cilium version? Let me upgrade the cluster and so on. Okay, but let's apply this and see how it goes. So, now I'm reapplying the same bundle and what T1 is doing, it will check, oh, is Flux ready? Do I have this prerequisite? Everything is fine. And now it has went to the Cilium instance. It has created, generated on the cluster a Helm repo story for Cilium and Helm release. Then it has told Flux, hey, begin and deploy all of that and it waited for Flux to acknowledge that the Helm release must be installed. Let's see what's happening now on the cluster. If I'm doing get pods, seeing that Cilium has started and it has created the Cilium operator, the Cilium demo set and so on. At some point, I should be able to see that the whole cluster comes up to life. Yeah, so that was the quick demo. If you like what you saw, please go to timoni.sh. There is a Flux IO documentation there. You can play with it. Yes, and I encourage you, if you try this new tool, if you try Cilium, please let me know. Open an issue. If you have any kind of problems, reach out to me on Slack. I'm on CNCF Slack. Thank you very much.


What is up everybody thank you so much for clicking and landing on this page what I'm going to do is simply just give you some real real live online social media examples of what what people do what small business owners do a lot of real estate agents that are landing on this page. I'm going to show you just based on real live social media examples of what other agents do when they market their properties and how these landing pages are just so so game changing and so simple at the same time. Every single one of you guys should be should be marketing your business this way, your listings your open houses, any free offer. I coach a lot of a lot of real estate agents and agents and what we do is we run Facebook ads we target a local area. Run Facebook ads and give away a buyer guide or a seller guide right simply doing basic videos on your cell phone educating people on what it takes to sell. The only option is to click and go and download your free seller guide right or free buyer guide and a lot of you guys are maybe maybe doing different businesses. What's that what's that one offer that you can give away right in this case with real estate. I happen to work with a lot of you guys it's a buyer guide or a seller guide. Now what I have listed below on the page so if you look if you just scroll down a little bit more.  You're going to be able to edit it change it really customize it to your liking. And once you activate your for today trial you get me so what I'll do is I'll email you my calendar will jump on some strategy calls I'll give you my time for free, and we'll take these templates and customize them to your liking. But but you can see there you can click on each one open house a seller guide one a listing one look at some of these funnels they're so beautiful and they're so basic. It's two pages I'm going to show you we're going to do some some real live walkthroughs right now. What I want to do is I want to show you some examples of what everyone does and and and how you're going to now not be doing that now I'm going to show you a tool where it's going to allow you to not market the way everybody else is marketing.  A lot of the copy a lot of the design is already done for you all you got to do is import them into your account and customize them again to to how you like them but I'm going to show you how simple this can be. So let's get started.  You're marketing your business on social media, whether it's Facebook, Instagram, LinkedIn, TikTok, whatever, you're running Google ads, you're building a YouTube channel, whatever this applies to to those that are organic marketing just simply posting all over social media. This applies to those that are running ads for sure landing pages. Now why I'm so fired up about this software that I'm going to be walking you guys through is is is the fact that I've been on this software since 2018 I've been recommended to all of my real estate clients since 2018, because I truly believe these are the only tools that you need to really build a huge business three basic tools, and it starts with landing pages. What I'm going to do here is I'm going to show you what what everyone's doing and why no one's achieving the goal which is capturing the lead, turning that lead into a client closing the deal making itself whatever it may be. But I'm going to show you why because most are simply just not not marketing the correct way they have the right intention. They even have the right content, but the call to action is what's missing. So what I'm going to show you here is an actual example of the newsfeed right so again this could be any newsfeed I could be on any platform it's all the same thing. As I scroll through the Facebook newsfeed and I just kind of see what my friends are up to see what everyone's posting and then all of a sudden I come across a sponsored ad. So here's a new video down below is the learn more button as I click on that learn more button he's taking me off of Facebook to a landing page. That's all this is.  His quote unquote offer is a free mini course. That's what he's that's what he's giving up front. Right that's that's his value proposition.   Right. That's the offer. So in exchange what happens I click this button get your free get your free course and boom, there goes the lead capture. This could be a basic page on anything it could be a listing it could be an open house I'm going to show you some of my I already have done for you in fact if you click on the on the buttons below, they're all right there below the landing pages right now I'm going to talk about the landing pages. So, so here I'm just giving you giving you kind of the insight of what real successful marketers do. And again this could be on any platform. This guy's bringing me over to a page to give me a free course in exchange for my information. Let's scroll down and see if we can see one more. This is all these are all my Facebook friends. This is all organic marketing. You know what let's just let me show you one more I'm going to come back up to Heather shout to Heather I'm going to come back up to her. But let me click on one more that I that I don't know an actual ad. Okay look so here's another one right sponsored. There's the text. There's the video. There's learn more as I click on learn more I'm coming off of Facebook to a landing page. These are this is all we're doing you guys so marketers online people that are that are that are building marketing companies or even approaching you guys for marketing services. That's all we're really doing is running ads to a page like this that captures the lead, and even those that are that are buying leads from Zillow or buying leads from realtor.com. That's what they're doing. All they're doing is spending millions and millions of dollars on online marketing. They are literally running ads on Google, specifically, getting people to click, come over and come and come over to a page where there's simply one freaking button. And that's how you capture the lead. That's it this guy's going straight for a call. So he took me he took me from his Facebook ad, right his video his 44 second video, taking me straight to a page where now he's asking to jump on a call. Here's his one single page there's one one green button. And that's it text text videos one green button. That's it and he's going, there's another video of him. There's one page this is what we call a long form cells page. It's one page. Yes, it's long it keeps going is keeps going, but there's only one green button. Right. There's no contact us there's no button to meet the team. There's no 15 other listings. None of that. There's one call to action button and it's in it's right there so as I click he's going straight for the call.  So, so that's live in the newsfeed let me show you let's go back up to Heather. Look, here's the problem with organic posting that's why that's why a lot of you guys are landing here you're looking at just simply simply activate a 14 day trial right jump into this landing page software thing and really tear it apart and really see if it's worth the hundred bucks a month. Right. It's a joke what what what we're paying for this you guys because of the amount of business that you get in return it's a joke.  First of all, and it's an investment so it's a monthly investment it's not even an expense this is what we need online to build a business to capture leads to to to nurture leads and to really get people to schedule appointments and just to conduct business overall we need software this is the one software you guys. So, in this case, here's what every agent is doing okay so now I'm going to talk specific specifically to to real to realtors and agents. And if you've spoken to me if we got on any social media call. As I mentioned on my first call and I probably even direct message do if you got if you got in touch with me through a direct message as well. I mentioned it in my direct message on how every single friend I have on Facebook, every single one of them is a real estate agent. Right so I see what thousands and thousands of agents do when it comes to marketing their business out of my 4.7. Every single one is an agent. And so it's been this way since 2016 as as some of you guys know my story. I was a lender I jump in. I jumped into mortgages in 2020 10 here in San Diego crushing it for the state of California crushing it for the state of Washington successfully just just succeeded in mortgages from 2016 knew nothing about the industry was not licensed didn't not come from real estate background. I happen to have an advantage though because it was my best friend who it was his company and it was it was my best friend for about 10 years at that point. It was his mortgage company he literally brought me under his wings and taught me everything about the industry. So, my run was six years and that's kind of that's I just couldn't stand it for many many reasons. So I jump out I jump out in 2016 and I start consulting real estate agents on social media marketing and Facebook advertising. And so in 2016, some of you guys know this story. My whole strategy to get in touch with agents and brokers was not cold call every agent, not to even go back to my existing network and and and hit up people that I did mortgages with and say hey john I know I got a, I did a mortgage for your buyer, but hey, I'm doing a mortgage now can I help you with this is like dude I didn't want to be that guy right. I didn't want to do traditional advertising at all. And at that point I was still even I was still learning, right, I was, I didn't even know exactly what I was going to teach agents. It's not like I had a social media marketing background at all, I had a marketing background but social media was barely starting to scale.  So what I did in 2016 is I literally started requesting that nothing but agents I removed all of my real friends and family, my mother my brother my cousins, the only person who's on this 4.7 is, and who is not a wife.  She's the only one, and she happens to be where she at she she she she she she she somewhere. She's the only one out of the 4.7 who is not a real estate agent. Okay, it's been this way since 2016 gosh I can't find her she's to. She's probably too far down, but, but it was in 2016 right so so as I as I got up to a thousand I removed all of my friends put them on Instagram, because again my whole strategy was to fill it 5,000 with agents that was the strategy. Remove everyone if you're not an agent get off my list right don't take it personal. I'm going to connect with you on Instagram will still stay in touch there. That's what I literally did. So, the reason why I'm even bringing it up here you guys is because in 2016 2017 2018 2019 I know a few thousand friends and every single one is an agent. When you connect like that, and you follow everyone who literally has the same job, you start to see how everyone's marketing their business and you start to realize that everyone's doing the same damn thing. Okay, that's what I realized. And so that's what allowed me to really tear it apart analyze it see the pros and cons, see what they're all doing versus how they could be doing it to even attract even more business. Right, and then I started putting the pieces the pieces of the puzzle together and really building building something out of it. And now today I have hundreds of clients I have I have so many reviews on my business page alone from all of my all of my awesome clients. Over here so if you click on my link come to my reviews I have 112. What I see over here it's like man it's like I'm so thankful for and majority of them all of them are agents some of them will find me on YouTube and, and we'll connect and I'll still teach them Facebook ads and landing pages, but the majority of the 112 for example, our agents people that I've been working with since 2016. Right, so it was in 2018 when I came across cartridge and and and and and I started really, really understanding that the importance of a landing page of a simple cells funnel to get people to click, enter your world, give up their information in exchange for something value, and that's how you can build your business and that's how you do build a business online. It was a game changer like it was a complete game changer once I really went all in with with with lead capture like we're here we're all trying to build a business we're all trying to build a brand, we're trying to build an audience we need to we need lead flow, we need to know how to how the pieces work like we need to know how to put it all together.  Let me. Yeah, so let's get back to Heather real quick so Heather happens to be a friend of mine, right we're on Facebook this is my newsfeed. This is how the majority of agents market their business. So, so here's here. And again if we spoken before then then I would have I would have touched on the fact that, and I would have this is what I would have said on my first call right so some of you guys were on on one call with me and we were talking about all this stuff then I then you remember right how how how I was I was bringing up that as we scale our friend count up the problem with organic marketing and the problem with marketing like this is the fact that as we as we scale our friend count up on any platform. None of these people live in our area. Right, Heather is marketing this property I'm her friend, right, and and she's posting this listing and she's out there in Wiley, Texas, I'm in San Diego, California. And it's like I'm one of her friends over here and I'm probably one of 3000 right after you get past 200 maybe 300 over here. Number 301 number 302 number 303 friend number 1000 friend number 1700 if you're like me friend number 4.7. As many people know you, none of these people live in your area. So, as we have 2.9,000 friends on our Facebook page as we have that many people following us on Instagram as we have that many people connected with us on LinkedIn. As we have 3000 people following us on tick tock. These are people who live outside of your area they're not even in your state, nor are they planning on moving there. So, so and that just happens to be a fact if I was a local business think of it you guys wherever you're at right now right now watching this video wherever you are physically at.  Let's say I'm, let's say, let's say, let's say I'm plumbing. I'm a local business owner. I'm a plumber. I'm out here on Facebook. I'm out here doing plumbing work talking about my plumbing business I'm a local business owner talking about these jobs that I that I have and all these amazing clients and how we get our job done with the most amazing service.  Do you care about my plumbing work that I got going on in San Diego. On Facebook. Yeah, you can you can see my picture and okay, like it. But does anybody care what I got going on locally at all not at all right not at all, and it applies to your real estate business yes people are relocating yes you never know where your next client's coming from yes I get it, but that's not marketing is not marketing. That's kind of just throwing spaghetti against the wall and seeing what sticks. That's not marketing right. So, but, but at the same time, at the same time, since all of you guys that are watching this are going to continue to post organic. Anyways, all I'm saying is that there should have been a link right here that leads me to a landing page. There's no call to action the only call to action is the phone number when no one's calling first of all I'm in San Diego I don't care about this listing. All your friends majority of them that are seen it they don't care either before I liked it before I liked it she had four other people who liked it as well one person commented. This Tina is probably her coworker. Right.  But but if you look at your personal friend list do you even have 300. Like I'm, I've been in San Diego forever. When I started removing all of my real friends on my this is how I know this this is how I know this, because I've been in San Diego my whole life I know everyone. I've been on Facebook I've been on Facebook forever in a day, still on Facebook. It was really only 250 that I ended up removing that were my actual real cousins, uncles and in laws mother brother friends I went to high school with people that I work with in my actual office, I was in mortgages, right it's like only a handful. Right. So the four that like the page. It's probably her uncle prior and prior girlfriend and her husband. Right. It's like dude. This is not how we market but again all I'm saying is that if you are going to market. There should have been a link. There should have been a link. So what you're getting with this once you activate your 14 day trial is I'm giving you a listing a listing funnel so imagine this. I'd be running an ad I'd be running an ad I'd be targeting that local area I'd be running a Facebook ad I'd be running the Instagram ad. I'd be targeting that local area. First of all, but again, if I was just going to post it all over the damn place and spam all these groups that put a freaking link there should have been a link no one's calling put a link right so here's what would happen if it was an ad for sure tons of people would have been clicking the link. But if it's organic then then then then it still is what it is somewhat because again most that are seeing this don't care we're not in the area right so so let's just say there was a link. Here's the basic link that link that you're getting one of the templates that you guys are getting. So as I click out it came straight to this page right here. And it's just a template you guys we're going to change out the background image we're going to change the blue to your favorite color, change up the image to you guys change your logo basic reviews one button this is your basic listing funnel, a headline, the image in the background of that beautiful property a few bullet points view all 17 photos now. Now you capture the lead you guys. So again shot to Heather, but but but but I should be clicking all I'm doing is clicking and I'm seeing the image. And then again, this all could have been on a page and I'm going to send this link to Heather.  There is the link right so with an ad should add a ton of people, a ton of people click it on the link and often in right there often in they're coming over to this one single page right view all 17 photos now. There goes the name and email send me all the details now boom and email triggers. So tool number one is the landing page okay tool number one is landing page if you scroll down a little bit more on the page.  In this case I'm talking specifically to agents because I service a lot of agents. And this is as basic as it gets this is the flow it's so freakin powerful and it's so simple. So what that lead came in an email would have triggered right away right that's email number one it would have triggered right away that is total number two, total number one is the landing page, total number two is the email auto responder I need to have email automation I need emails to continue to nurture that lead without me right I need to I need to write the emails once and then just program it in a way where emails trigger every day for example, right. In this case, a lead just came in an email would have triggered right away. Hey Dave, this is john. Hey thank you so much. Thank you so much for inquiring on this beautiful listing 777 Plaza Boulevard. Click here for all the details, right that first email needs to trigger instantly. Okay, now here's the flow so that's tool number two, the email auto responder, but here's the flow. And here's the video here's the way this goes jot this down jot this down just make mental note of what I'm going to tell you right here. This is the thank you page right this this is a lead that just came in off of a listing, we just saw Heather's listing, I clicked, I straight came over to the page I entered my name and email, where did it go. I entered my name and email. Now I land on the second page, jot this down for bullet points. Number one, right here, I'm saying thank you so what I would do is I make a, I pull out my cell phone and do a simple selfie style one minute video that I would put here on the second page. The moment they opted in on the listing, the moment they opted in on an open house, the moment they opted in to download my free sellers guide, right there's a video that goes on this second page, and it's the same for bullet points for no matter what it is. And again if you're not real estate it's the same thing, the same for bullet points apply to your business as well. And here's what it is number one. Thank you, the moment they land here thank you thank you thank you thank you thank you for on 777 Plaza Boulevard. My name is David I'm the listing agent of this beautiful property. Let me give you a little more details and right so so number one I'm thanking them. Number two, I'm introducing myself. Number three, I'm saying hey guys, go check your email because I just sent you all the specs. I sent you the details I sent you the images I sent you even a video of a drone that we used to film at all. Check your email and by the way, check your email for the next few days because over the next few days I'm going to have some pocket listings that are not even on the market that I'm going to be able to be able to email to my VIP members. So make sure you check for my email right so that would be number three number three I'm saying hey go check my email I just sent you all the details and by the way, continue to look for my emails because I have a ton of great content coming your way. And in this case, I can continue to send that person listings, I can put them on a drip and send them future listings from this point on because I got their email right so number three, check your email. Number four is when I'm going for the close. This is how you automate your appointments. This is how you really take it take it to the next level with your with your with your automation and appointments. Number four is when I would say hey guys and by the way and I'd be doing all this from a cell phone selfie video you guys this is basic stuff. And it would just, and we would just park it right here on this second page. So number four I would say hey guys and by the way, this property is definitely not going to last. So if you click the button below, it will take you straight to my calendar where you can schedule your private showing. Those are the three tools. I need a landing page to capture the lead I need an email auto responder to trigger the emails, and I need an online calendar where it's stupid proof, and someone can just click and schedule a call. That's it and the calendar is obviously based on your schedule. So there's no conflicting of interest or conflicting of times or anything like that know you would set up the calendar. And that be all based on your schedule. Same thing applies for an open house if I was running an ad on an open house or if I was posting anything regarding an open house let me show you how powerful this is. So this is a Facebook group that I have everyone post their listings right so another one just listed this is what everyone does you guys here here's here's Nikki shout out to Nikki. But she's posting this video 30 second 32 second video. There's all the text. Here is the.com so if I click on that.com where is Nikki taking me. She's taking me to your typical replicated real estate website that everyone gets from their broker. This is not where you drive traffic. This is not a page that's going to capture leads at all, like at all at all, like she just posted information on a list. But when I go to the link. It's not even that listing. And so if she was running an actual add to this page, she'd be burning money, literally. Not only because the information of the listing is not even here, but not it's not even that it's not even really that it's actually not even that. It's for the fact that it's a full blown website so that's what most of you guys are marketing is a full blown website. No Facebook pixel tracking it. No custom link, actually that is her custom link that's her custom link and that's fine but she doesn't have any Facebook tracking because I can see it from right here, but it's a full blown website. So what happens is when you run an ad on the listing. If I were to run an ad on this listing, people are clicking coming over to the page and before you know it, they're over here looking at buyers. They're over here looking at Roundup. They're over here reading our blog. They're scrolling down and they're they're connecting with us on LinkedIn. It's like, dude, I just spent money on that.  It's like no dude like when you bring a click to a page and again this is not just for this is this is specifically for advertising, but it's also for all this organic posting that you guys are doing anyways. So so so not rather than taking them to a full blown website you guys you're taking them to a landing page where you think where you can capture the lead. So, so back to this one turn turnkey ready. Natomas. I don't know how to pronounce that whatever, but but open house look open house open house, 7222 open house 11am. So as I click on the link, as I click, where is she taking me. She's taking me to the actual mls link. Right. I'm pretty sure that's what this is. She's giving me all of the information. All of this information. And she did not even capture the lead. So this link up here is definitely not her custom domain so Facebook wouldn't even let her run an ad to this page. So Facebook pixel tracking the page but I'm willing to bet that's not hers. It's probably prospect prospect or our em metro metro list whoever they are. So it's probably it's probably the mls so it's probably their pixel tracking the visit, right it's not it's not hers. But this is where everyone's taking you guys this is where everyone's taking people is to is to is to websites that that that that doesn't capture anything for you. See so look Jeffrey, don't mess with the don't miss your opportunity on this awesome home here today gone tomorrow homes are still moving fast call. And so, so this is his listing 395. All he has is a phone number. There's a dot info so as I click on his website address he's bringing me to a full blown website that tells me nothing about that specific listing. Right, or that specific open house now all of a sudden he's showing me for others.     They're too amazing. There's too much information. That's the problem. So that's why you you got it you got a dummy And if this is the one listing you're talking about right go back up to the open house if this is the one open house shout out to Deborah, but if this is the one open house you're you're you're promoting and talking about okay cool. When I click, take me to a page before showing me all this information man you gave me all of the information before you even asked for mine. Right, I got it all. So what am I going to typically do. I'm gone exit out right that's not the property for me. Right. That's what that's what most, most online browsers will do right because we're just browsing if I'm just browsing for property browse browse browse browse browse whatever catches my attention right I'm clicking clicking clicking. Oh, I got all the information for that I don't need them no more. Right when it's like man, you shot yourself in the foot. Again, if you're running an add on that, you would have missed out on a million leads, literally, literally. So, so, so if I'm seeing if I'm seeing that post, and I'm clicking, and I'm coming straight to one single page open house Saturday and Sunday one of four, right there's the address there's a few bullet points on the property. Right, it's the same page as the other one. One single button, right as that lead comes to the page they enter their name and email, they opt in they want information on the open house. They then land on the second page, right two pages that's all there is. Right when they land here again, a simple video on my cell phone from my cell phone hey guys this is David. Thank you so much for inquiring on our open house coming up this Saturday and Sunday from one of four. My name is David I'm the listing agent of this beautiful property. Let me give you a little bit more details and let you know why you're going to want to make sure you bring you and your family to this open house coming up this weekend. Let me tell you a little bit more about it. So the same four bullet points apply on this second page number one. Thank you. Number two, I'm introducing myself. Number three, check your email, because I just sent you all the details on the on the open house. I sent you pictures I sent you a map on how to get here.  So make sure you check your email, right that's number three I'm telling them to check their email. And then number four, I'm going for the clothes I'm saying hey guys and by the way, this property is obviously not going to last. So if you click the button below, it'll take you straight to my calendar where you can schedule your private showing. I'm going to get you guys like it's that basic. So if I was running an ad targeting my local area, getting those local people to click, enter their information, come to my page, they land on the second page where I'm now getting them to schedule a call. That's all it's about is literally running ads. That's what I'm saying, activate your fortune day trial now right activate your fortune day trial. I'll dump all these funnels on you. I have the open house funnel I have the, the, the listing funnel I have the, the, the seller guide funnel this right here when you don't have an open house. And when you don't have a listing, what I teach and what I'm going to coach coach you on how to do is to simply pick one buyers or sellers, who is the avatar that we're going to go after right who's that one avatar. You have to, you have to specify your avatar yet to specify the person that you want to bring, bring value to you have to really narrow it into one person stop marketing to everyone rule of state. No, even though you can do it all.   Hey everybody, I get it. But when it comes to marketing, it's best to narrow in to narrow in and talk to one person I'm either going to be talking to the buyer, or I'm going to be talking to the seller pick one. Okay. And this is for your marketing. This is for your online branding. This is for, for the positioning and the authority that you're going to have in your space. People are going to come to you because you teach one thing, and you're good at it right. And just like a surgeon a surgeon does not practice. He's not a pediatrician. He's not a eye doctor. He's not he doesn't do all these different things he focuses on one thing that's why he's the highest paid doctor on the planet, a surgeon, right because they're so special in their in their craft they do one thing and one thing only. Right that's how you got to look at your marketing focus on one thing, because again it makes it not again but but but mainly because it makes it easy for for you to think of content. So now all I got to do is think about one thing to talk about, like what what can be the one thing that I could talk about when it comes to sellers, what can be the one thing that I could talk about forever when it comes to buyers. So it makes it easier for you to think of content when there's only when there's only one thing I need to be making making content around. Right. And then it makes it easy for Facebook if you're running ads on Instagram or Facebook it makes it easy for Facebook to capture the data, because Facebook is targeting the same type of person Facebook picks up on that. Therefore, Facebook goes out there and finds you more of the same type of person and in this case it could be a homeowner right go find me a million homeowners Facebook right so so you want to narrow in. And so when you're not running ads on listings when you're not promoting open houses what I coach and teach is running out on a seller guide or running out on a buyer guide and that would be an ad that be running every day to your local area where you're simply bringing people here and again this is organic so if you're going to go out there and just post okay cool it applies for that too because now I can be giving homeowners knowledge and really really giving giving value sharing content talking to the homeowner and this this could be an organic post. And again my call to action is hey guys and by the way, I put together 2022 sellers guide that I love to give you for free. So if you click the link below, it will take you straight to my page where you can download your free copy. And now would bring them to this simple page right here. And again, everything about this we can change. So again these buttons are below on this page so right below this video you can see these these these funnels. Okay, so this is your basic page seven tips and I got a million seller guides that I can share with you guys buyer guides. I have so many clients and everybody gives me their their stuff so I have a ton of them I can I can I can show you as examples but in this seven steps to raise the value of your home before selling right what every homeowner must know before selling their home. Simple you guys simple you can change out the title change out the image in the background change out the brown color basic editing okay. Put your headshot there and all that person does is a click they enter their name and email download the free seller guide. And so there there goes to number one, your landing page capture the lead to number two, an email would have went out right away hey john this is David. Hey thank you so much for downloading my 2022 sellers guide. I hope you enjoy reading it as much as I enjoy writing it for you click here to download your PDF. Right now have been email number one that your email auto responder and then boom, as they land here as they land here it's the same for bullet points number one. Thank you. Thank you for downloading my 2022 sellers guide. Number two, introducing myself my name is David I'm with ex brokerage. Here's why I'm so fired up to help people sell in the greater area of San Diego right in this case it's a seller guide so I'm going to tell him hey man. I'm so fired up to help sellers. If it was a buyer guide, then I do the same thing for the buyer side right so so number two introducing myself and then number three, check your email because I just sent it over. It's going to be titled your 2022 sellers guide and be on the lookout for my future emails, because over the next couple weeks I'm going to be emailing you some amazing content on what it takes to sell in today's market so don't miss an email. So number three right here you guys simple video on my cell phone. I'm saying hey number three check your email and then number four I'm going for the close number four I'm saying hey guys and by the way, if you have any questions, I know a lot of people are selling right now I'm in California I know everyone's freaking fleeing the fleeing the state. I know so many people are moving and I know so many people have questions. So if you have anything if there's anything on your mind whatsoever. I would love to talk to you so if you click the button below it'll take you straight to my calendar where you can schedule our free call. Right, and this would be a homeowner this would be someone that just downloaded your seller guide it's like dude, that could be someone that's been following you and seeing your ad they lived down the street they they've been seeing your ads several for several weeks now, and now now they become indoctrinated, meaning that they know that they meaning they feel like they know you. That's the thing about video that's the thing about ads, when you when you continue to get on people and you continue to to market to them on their cell phone in the news feed. After watching you, especially if it's a video after seeing your video several times people become indoctrinated, meaning they feel like they know you.  And this could this applies to anybody in any field.  It's like dude the moment you start making videos and putting them out on pages like this, people are going to start following you. Like it's absolutely insane. When people continue to see you on video online on social media, it builds a trust factor that is unlike anything else that's why it's not about door knocking anymore it's not about cold calls anymore or cold emailing anymore or, or or whatever you guys are doing offline to build your business. It's not even about none of that anymore. It's all about running video to your local area, whether that's a Facebook ad, an Instagram ad, a tick tock ad a LinkedIn ad a Google ad whatever. It's about getting in front of your audience online, sharing that core message and getting them to click. That's it you guys it's all about the click it is all about the click. So in this case, I'm simply marketing a seller guide, getting that person to enter my world to schedule a call. That's it and those that don't schedule a call on this second page right. I showed you the listing funnel I showed you the open house funnel and now I'm showing you the seller guide funnel. It's all the same. The four bullet points, the messaging in this one minute video. It's all the same. I'm going for the appointment and for those that don't schedule a call here. That's when they go into your email auto, auto responder, and now they'll be dripped on every other day every two days you can set that up however you want. In fact, we'll set it up. Schedule a call with me so once you activate a 14 a trial, you'll get a count you'll get a you'll get my calendar link where you can simply schedule our call and let's talk cartridge let me help you put all this stuff together. Okay, but, but the email automation is what starts to follow for is what follows for those that do not schedule a call on the second page. And so, hopefully this is making sense you guys. Most are setting traffic to a website that's all people are doing and then they're wondering why they're not capturing a lead.  I have the cells funnels already done for you, you get all my time for free. As you see below there's the email automation that will give you more information. And then, and then there's the, the there's the calendar you can click on the calendar right below this video, and now give you more information on on the calendar so let me walk you through real quick on how to activate a 14 day trial. So you're going to click on any, any of the buttons below, whether it's the pages whether it's the email automation whether it's the calendar click on any of them, and it'll bring you to this actual page where all you're going to do is start your trial. Okay, so you'll start your trial. And all you need is the monthly don't go annual, you just need monthly and you just need the starter for now you just just come over to the left hand side, start my trial. I'll give you more information here, right this is from all my doodling that I be doing online on these forums, but but this is the simple form, fill it out, and then I'll take you through. In fact, let me, can I even get past. Yeah, I got to get I can't get past the building without really putting in my billing, but, but you guys get the idea. If you come in here it's really it's just a starter, starting it for $1 for the 14 days and then and then and then sometime today by tonight you'll get an email no later than tomorrow morning, you'll get an email from me with a link to my calendar Okay, so schedule a call. What I have lined up for us is really three main calls. One call is to transfer all the funnels over to you right so I'm going to give you all the funnels right below on this video you see a share code. You can see the share code right below. So if you look at the open house funnel the listing funnel, the CMA funnel look at any of these funnels there's the share code okay so the share code is on that is on that is on that is on that is right there below on that on that little form or whatever. But once you activate a 14 day trial what I want to do is I want to at least give you a few calls for free, because it's all you're really going to need on this cartridge side I want to be the one that helps you import these funnels to your account. And then I want to be the one that actually puts the pages together with you.  You're on your online calendar and your email automation. So, so all of that you guys, I'm willing to give you my time for free now check and but but also also also if we don't get a chance to schedule the call right away don't worry about it because what I'm going to be sending you over the next few days are tutorial based email so I'm going to be sending you trainings on all this stuff, how to import the share code how to put together your pages, how to put together your email auto responder how to set up your calendar. I have a ton of amazing training videos coming your way. So it all starts with the 14 day trial so activate the 14 day trial. Start with the starter go through the little setup process. And then once you're in I'll see it on my end and that's when I'll email you my calendar, and we'll go from there. Alright guys so so hopefully that all makes sense. Lany pages, email automation, your online calendar that's that that's as simple as it gets. Those are the three tools that are all in this one, and you get my support and time for free with it all with it all you guys so click the button below activate your 14 day trial you guys and I'll see you in your inbox talk to you soon.


A fiery horse with a speed of light, a cloud of dust, and a hearty hyo silver! The Lone Ranger! Before this exciting adventure, a word from our sponsor. General Mills, makers of Cheerios, the ready-to-eat oat cereal that gives you go-power, and Wheaties, the breakfast of champions, present by special recording, The Lone Ranger! All over the country in every direction, how you do it is a custom, and here's one that happy people have to say, Wheaties, and the do-do-do, and okay, okay. That goes for the star wherever you are. Take Barbara Ann Scott, figure skating champion from the Northland. Watch her on this one. Barbara Ann's good. Now, there is a champ who's a real Wheaties fan. Sure helps to keep a gal up on her toes. A guy too. Take Bob Lemon, who pitches a lot of ball for the Cleveland Indians. Lemon knows what champions know. Wheaties for breakfast, away you go. Gosh, no wonder the champs of tomorrow are eating Wheaties today. There's a whole kernel of wheat in every Wheaties' flake.  With his faithful Indian companion, Toto, the daring and resourceful mask writer of the plains led the fight for law and order in the early western United States. Nowhere in the pages of history can one find a greater champion of justice. Return with us now to those thrilling days of yesteryear. Come out of the past, come the thundering hoofbeats of the great horse, Silver. The Lone Ranger rides again. Come on, Silver. Let's go, people. I am Silver. Hold on. The Lone Ranger and Toto were heading west toward the town of Jasper in northern Texas to see their old friend, Marshall Tom Shannon, when they saw a rider approaching, drawing his steps and low to conceal his mask. The Lone Ranger eyed the oncoming horseman closely. Toto, Marshall Shannon, you're in. Hold on. Hold on. Hold on. Marshall Shannon. Hold on. Hold on. Hold on. Oh, my son. What great saints alive. Toto, how are you? And you, mister? Fine, Marshall. I haven't seen you two since we rounded up Spider Wilson's gang three years ago. We were on our way to town to ask if you've heard anything about Dolby Dodge and his killers. Heard about them? Why, Doggornet, mister, I'm trailing a couple of his rattlers right now. What? Yep, two of his men robbed the cattleman's bank in town an hour ago. These are their tracks. Oh, tracks. Easy to read. Yeah. You might have passed the skunks. Well, until a few minutes ago we've been riding through the hills to avoid being seen. Ah. We angled down to trail short distance back. Then you haven't seen the critters, eh? No, but we'll join the search for them. Oh, good. I hope you'd say that. All we've got to do is stay with these tracks. Then let's go. Good. Come on. For some time, the man hunting trio rolled in silence, gradually reducing the outlaws' lead. As they approached open country, Marshall Shannon pointed to distant riders. There are the fellas we want. The masked man nodded grimly. Come on. The gallant stallion responded with a mighty burst of speed, pulling away from scout and Marshall Shannon's wiry bay. Slowly and relentlessly, the distance between the lone ranger and the fleeing outlaw shortened. That's it, soldier. Come on, big fella. Faster, soldier. Faster. A scar-faced killer named Nevada, and a swathe skinned gun swinger known as Halfpine, turned in their saddles to look at the oncoming rider. Halfpine's boy shrilled with panic. He's after us, Nevada. Get him. From the saddle? You jughead, we can't hear him. I told you, you'd miss. We should have hidden the hills instead of heading for the hideout. That chance mashed, Captain. What? He's talking to us. Masking on, Mask. He's after us. Nevada fired again. We can't hit him unless we stop to take aim. We'll stop when we reach those rocks ahead. They'll cover us. Get at that. Come on. Get out there. The lone ranger guessed their plan, slowing Silver to a halt seconds before the outlaws reached the giant-sized boulders. He fired from the saddle. A Silver bullet struck Nevada's arm. No, no, no. Gasping with pain, the wounded killer drew rain behind the protecting rock. No, no, no. Come here. Use your left hand to fire. Show yourself to fire.   Two of them out there now. Three of us have you covered, so you might as well give up. Three to two. They're in the open. We might be able to get a lucky shot at him, but we'll try it. With one arm useless, Nevada's face twisted with pain as he risked showing himself to fire. But before he could pull the trigger, the lone ranger's colk roared. The bullet smashed Nevada's gun as Marshall Shannon and Half Pine fired at each other. The undersized gunslinger fell to the ground badly wounded as his shot went wild. Realizing the hopelessness of their position, Nevada shot it. Hold your fire, I give up. What about your partner? He's hurt.  All right. You keep him covered, Marshall. I'll get his friend. Go ahead, mister. My right arm's hurt. Now stop the bullet. Be no more gunplay unless you try a fast move. Tie his hands, tonneau, and we'll take care of his wound. Me, savvy. What about his pal, mister? He's badly hurt. A few minutes later, the outlaw's wounds were bandaged. Realizing the seriousness of his injuries, Half Pine whimpered. I'll die. There's a doctor in town, isn't there, Marshall? Yeah, Doc Burgess will be able to do something for him. Did you recover the money? They stole it from the bank. It was in their saddlebags. Good. Marshall, how do you know these fellas belong to Dodge Gang? I wouldn't have known it, tonneau, if I hadn't gotten handbills describing them a few days ago. The Scarface Critter's got a tattoo on his gunhand. Isn't that right? It was a dead giveaway. They're wanted for half a dozen mergers and robberies. I'll die if I don't get help. We'll take it to town. And you have a lot of questions to answer. To avoid curiosity about his mask, the Lone Ranger waited in the hills outside of town, while Tonto and the Marshalls stopped at Dr. John Burgess's house with the prisoners, leaving half-point in the physician's care. The woman took Nevada to jail. You're behind bars to stay, Nevada. I've got friends to get me out. Your friends will soon be right where you are, now that the Lone Ranger's after the gang. The Lone Ranger? Yeah. So that's who that mask man is? He and Tonto will find the gang, but you might save him some time in trouble by telling where Dodge and his killers are hiding. I'm no squealer. No, well maybe your friend is. Half-point won't talk. I'll soon know whether he will or not. With a deputy on guard at the jail, Marshall Shannon returned to Dr. Burgess's one-story three-room house. The doctor met him at the door. Tonto's with the prisoner, Marshall. How is he? I've done all I can for him for the time being. He stopped a couple of bullets. I know. I fired him. The dog gone near killed him. I had to drop him, Doc. He and his pal would have killed Tonto, the Lone Ranger and me. Well, I'll do my best to pull him through. You think he'll make it? He has a 50-50 chance. I'd like to ask him a few questions. All right, but I don't guarantee that he'll be able to answer them. Come on, Marshall. I hope he'll tell me where to find Adobe Dodge's hideout. Don't count on him being able to tell you much of anything right now. He's on the cot there in the bedroom. Thanks, Doc. How do you feel, Halfpint? I'm mighty tired. I'm sorry you're wounded so bad. If you hadn't gunned me first, I'd have gotten you, Marshall. So I reckon you had no choice. I want to give you a chance to help yourself, Halfpint. How can I help myself? Tell me where to find that Adobe Dodge and the rest of his gang and the law might be lenient with you. I've been thinking that over, Marshall. This Redskin was talking to me. About what? Turning state's evidence. But what he said makes a lot of sense. Good work, Toto. I know I might not get out of here alive, so I reckon I'd better score things. I've never done any real killing, Marshall, except in self-defense. That's for a jury to decide, Halfpint. The Adobe and the rest of the boys, they're different. Every one of them is a killer. I know. I'll tell you where to find them. Where are they, Halfpint? They're holed up in a dog-gone good eye. Yes? That's enough, Marshall. Just a minute, Doc.  He moves consciousness. Yes. He's gone it. A week, Doc. If he just stayed conscious a few minutes longer. Just a few seconds. All we can do from now on is wait. Me, go tell him, Halfpint, ready to talk. While Doc Burgess kept watch at Halfpint's side, Toto hurried to report to the Lone Ranger. The masked man listened attentively to the Indians' account of what had happened in town. Too bad he lost consciousness before he named the hideout. Doc not know how long he'll stay unconscious. What about the killer named Nevada? Will he talk? Marshall say no. Then we'll have to wait for Halfpint to regain consciousness. That's right. You better go back to town, Toto. Stay with him until he tells where the gang is hiding. And where may he meet you? I'll be in the hills at the campsite we've used before. Meet Sammy. They'll go after Doc and his killers as soon as we learn where to find the hideout. I'll see you later. That's right. Marshall! Meanwhile, in town, Marshall Shannon had gone to the jail, hoping to go to Nevada into telling where to find the hideout. He stood outside the killer's cell, grinning derisively. Your pal Halfpint's a lot smarter than you are, Nevada.  You're lying. Oh, it's gospel truth. The poor critter was all set to talk when he lost consciousness. I hope he never comes to... He'll come to, all right. We'll get all the information we want from him. If I'd known that I'd have killed a double-crossed rat. Of course, if you want to save your skin, Nevada, my offer still stands. What offer? Turn state's evidence in the gang. And I'll do my best to see that you get life instead of a hanging sentence. You're only chance of escaping the gallows.  You're one and half a dozen places for murder. I'm not talking! I'll get another chance. Get out of here, Marshal!  Sure, I'll leave you alone. Good luck, Marshal. He won't talk, Slim. I didn't think he would. I'm going back to Doc's place. You stay here and keep an eye on the prisoner. All right. Shortly after 7 o'clock that evening, Marshal Shannon left Docs to go home for supper, unaware of the fact that the Lone Ranger was on his way to town under cover of darkness to share the watch at Halfpint's bedside. As the masked man drew rain at the back door of Doc's house, the sound of a muffled cry reached his ears. The buildings on both sides of Doc's place were dark. That cry might have come from the jail. Moving silently, the Lone Ranger strode toward the lighted jail five doors away. As he approached the building, the back door opened. The Lone Ranger stepped back around the corner of a darkened general store. From his place of concealment, he saw Nevada leave the jail. A jailbreak. With a quick look up and down the dark alley, the outlaw hurried to a nearby stable. A few moments later, Nevada led a horse from the stable, swung to its back and raced out of town. We'll continue our Lone Ranger adventure in just a moment. Did you ever go shopping for groceries with your mom and pass something that looked so good you just had to ask her to get it? Mmm, like those Betty Crocker cake mixes with pictures of all the delicious cake flavors on the packages?  For instance, Betty Crocker's white cake mix. Why that bakes up into the highest, lightest, best tasting white cake ever.  And all mom has to do is add water and the whites of two fresh eggs for a perfect cake every time. Cake after cake after cake. It's guaranteed perfect by Betty Crocker of General Mills Minneapolis. Every Betty Crocker cake mix comes out perfect. And mmm, what flavors? There's yellow cake, chocolate devil's food, honey spice or gingerbread, angel food, marble cake, and Betty Crocker's two newest chocolate malt and peanut delight. And of course, there's Betty Crocker's popular brownie mix too. Now to continue. Inside the jail, the mask man found the deputy tied and gagged. As soon as the gag was removed, the wide-eyed lawman gasped. Boy, you're messed. I'm a friend of Marshal Shannon's. Only one mask man's a friend of the Marshals. That's the lone ranger. That's right. I saw Nevada leave here. And you let him go? He took a horse and left town. Well, you should have stopped him. He may be on his way to dodge his hideout. I'm going after him. Alice, you're free. You better find the Marshal. Tell him what happened. I'll leave a trail. He'll have no trouble following. Oh, so that's it. Ask the Marshal to organize a posse and follow me. I savvy your scheme, mister. All right, I'll see you later. You bet. I'll go after the Marshal right away. As the lone ranger followed Nevada's trail from town, the deputy ran to Doc's house. Marshal, Marshal Shannon.  Slim, quiet down. I'm doing my best to save this man's life, even if he isn't. Oh, sorry. Doc, where's Marshal Shannon? He's not here. You can go home. Meet Semper. Then I'll head for his place. Well, what's so important? Did the crook in jail talk? He got away. What? He busted out of jail. The lone ranger's on his trail now. I gotta tell the Marshal to run up a posse. The lone ranger's trail crook. That's what he said, Tonto. I didn't know the lone ranger was in town. He not know it, Doc. Torn between his desire to join the lone ranger or stay with the unconscious outlaw, Tonto stood by the uncurtained window, uncertainly. A few minutes later, Marshal Shannon and six townsmen rode by on their way out of town. Tonto returned to the sick room, and the crook was taking the patient's pulse. Me, stay here, Doc. If it's all right with you. Doc, I'm glad to have you stay, Tonto. His pulse is a little stronger. He seems to be resting easier now. Not good. Maybe him wake up soon. Tell where find Hyda. Get him! Get him! Come on, get him! Unaware that he was being followed, Nevada raced the stolen horse across the plains and through the hills in a southwesternly direction. It was well after midnight when he reached Big Bear Hills. Presently, he approached a narrow gap. A heavily armed killer named Cheeto called... Ho, ho, ho, ho! If your hand's away from your gun... It's all right, Cheeto. It's me, Nevada.  Come on. Where is Halfpine? What happened you come here in such a hurry? Plenty happened. Oh, ho, ho. Easy. Now, wait until Toby hears about it. Oh, he's in the shack. He turned in toward three hours again. Now, wake him. I will go with you or maybe... Come on.  Come on. Where's the hobo? After passing through the gap, Nevada drew rain a few minutes later near a large one-room shack. As he dismounted, Cheeto approached on foot. Looks like all the boys have turned in. They'd better pack the gear and start traveling. Life's a lander while I wake, Toby. I will take care of the land. Toby. Hey, Toby! Wake up, will you? I've got bad news. Nevada. What's the excitement? Where's Halfpine? I left the snake in Jasper. No, we've got light. It's better, no? Yeah, it's fine, Cheeto. Halfpine's in Jasper? That's right, Toby. Marshall Shannon kept this when we tried to get away with $10,000 of the bank's money. How'd you get free? I busted out of jail to warn you fellas about Halfpine. He's gonna talk. Talk? Yeah. He's hurt so that Marshall took him to the docks house in town. He lost consciousness before he could tell where to find this place. But he'll tell everything when he comes to. As Nevada explained the situation to Adobe, the lone ranger reached the unguarded gap. Through the opening, he saw the lighted shack some distance away, guiding Silver to the shelter of nearby trees. He left the mighty horse ground hitched, then moved silently toward the building. Adobe Dodgers course features were distorted with rage. As he cursed Halfpine, the other two members of the gang awakened. The killers, named Ransom and Speed, soon learned the reason for the gang leader's anger. Why that dirty run-sized squealer? Why didn't you gun him before you left town, Nevada? That's what I'd like to know. I had never gotten out of town alive if I tried it. I figured the best thing for me to do was come here and warn you fellas. We'd better clear off before Marshall Shannon comes after us at Adobe. Shannon won't come alone either. He'll have the lone ranger with him. The maskman's been looking for you a long time, Toby. He helped the Marshall get Halfpine and me. So the lone ranger's after me. He'll get you unless you move fast. All right. Loot for my last few robberies under the floor. Let the boards get it out, boys. We'll be set to travel less than an hour. Hey, boss, listen. Rider, sir. Head in this way. I'll bet it's Marshall Shannon and the lone ranger. I'm already here. Hey, the window. The lone ranger's coats were in his hands as Nevada drew the gun he had taken from the deputy.  A silver bullet struck his arm.   Adobe's weapon was smashed as it cleared leather and Cheeto staggered back dropping the gun he had drawn as he fell with a bullet in the shoulder. Speed and ransom hesitated. Their hands on the butts of their holstered guns. Go, or get your hands up. No, no, no. Don't shoot. A threat of twin coats was too much for the killers. Slowly they raised their hands to shoulder level while Adobe reached for the gun Cheeto had dropped. As his fingers closed on the ivory handle, the lone ranger fired again. Adobe screamed as a silver bullet burned his knuckles. Have you gotten to this mic, mister? It's all over, Marshall Shannon. I'll keep them covered from here. Are you going inside to take over? Right. Come on, Slim. You two hank-peat-clamp. Great galloping grasshoppers look at them, Marshall. All five of them are lined up.  I've got a score to settle with you. Wait, the law's got a score to settle with all of them, Slim. Tie their hands behind them. We'll take care of the ones who are wounded. Hank-peat, you keep them covered. That takes care of Dodge and his killers, Marshall. Thanks to you, mister.  He warned the gang that you were coming for them. Tell them where you come from. When we come from town, have plain talk. Tell where plain hideout. Nevada led your mask pal here, tunnel. The whole bunch you're ready for the trip to town. That's good. I heard Adobe say the loot from several robberies is hidden beneath the floor of this shark. We'll look for it before we leave. And there's nothing more for us to do. I'm much obliged to you for helping get this gang. Oh, sure. That's what I always say every time our paths cross. I hope they cross again soon, Marshall. So long and thanks. Goodbye, channel. Critics are all tied, Marshall. As soon as we collect the loot that's hidden here, we'll be all set to start for town, Slim. You mean there's loot hidden in this place, too? Gone, I didn't think we'd recover any of the loot these cooks stole. You never know what to expect, Slim. When you work with a Lone Ranger, a copyrighted feature of the Lone Ranger Incorporated is produced by Kendall Campbell Muir Incorporated. The part of the Lone Ranger is played by Brace Beamer, your announcer, Fred Foy. Listen to the Lone Ranger brought to you by Special Recording Mondays through Fridays at this same time.


Okay, we're back here live in New York City, this is ground zero for Hadoop World Stratoconference and of course the big data NYC event to put on by SiliconANGLE, it's our first CUBE event, we actually had our own event. I'm John Furrier, the founder of SiliconANGLE, my co-host Dave Vellante, our next guest, David Smith, VP of Marketing and Revolution Analytics. Welcome to theCUBE. Thanks for having me, John. You guys have some announcements today, but obviously the big discussion is analytics. It's two Hadoop worlds ago, we've been here now, our fourth Hadoop world, Mike Goulson said, the big tsunami of apps are coming, they kind of never came, except for analytics. Everyone wants analytics. Tell us a little bit about what the announcement is and how that ties into the froth and the demand for just multifunctional analytics and visualization, et cetera. Yeah, that's right. Today we've announced the availability of Revolution R Enterprise 7, which is a big data, big analytics platform based on the open source R language. And kind of over the last few years, there's been all these stories about companies collecting these massive volumes of data, but now the question has really come up, what are we actually gonna do with that data? I mean, it's one thing to be able to query it, but it's another thing to be able to actually ask that data meaningful questions about, which are my most important customers or where should I build my next store location or what should I be doing with our marketing programs? These are questions that data science can answer and data scientists using the R language can do that with Revolution R Enterprise. So I'm reading your press release and it says moves the computation to the data for high performance analytics. I mean, that seems to me the way it should work in Hadoop. And I remember when I first started to learn about the whole notion of Hadoop, the idea of shipping function, five megabytes of code, petabytes of data. So this is very much dovetails into that. I wonder if you could talk about that from an architectural standpoint and is that different, how different is that from other approaches? Yeah, I mean, for one thing, these algorithms are very mathematically complex. You know, it's one thing we've been talking about doing just simple queries of data on Hadoop. But when you then talk about doing things like regressions or predictive models or tree models, computationally, these are just orders of magnitude more complicated. So it's really important, especially when we're talking about big data. First of all, not to have to move the data anywhere else. And secondly, to be able to use the computational capacity of the data platform itself to build these advanced predictive models. Now we think about Hadoop as being a data storage mechanism, but also recognize that these Hadoop clusters have dozens, sometimes hundreds of CPUs, computational processes in them. And if you can apply them to these predictive models, you've got this computational powerhouse, a massively parallel scheme that you can use to actually build these models. Dave, I've got to ask you because this brings a question out. This analytics conversation is really part of a bigger global conversation around enterprise readiness. And that's been a big theme around the big data world. The transformation is shifting back to the clouds. You've seen a lot of activity on pure build-out. Data centers, modular data centers, Google's going to have a data center in the San Francisco Bay area, maybe they talk about that. So you're seeing really cloud and the hybrid cloud really emerge into a viable construction. That is only going to fuel more enterprise platforms. So I want to get Dave's perspective, then I want to ask you, David, Dave, Smith to comment on this, because there's just two things. There's an analyst perspective, then there's your perspective of, okay, customers are confused about what platforms to choose from because with the transformation of the underlying infrastructure under the hood, whatever, how do they maintain that investment protection? Dave, I want to get Dave Vellante first to your perspective of the choices in the mind's eye of the CIO. Okay, because analytics is the killer app. It's like email was once the killer app, analytics is now the killer app. So how does the enterprises pave the road or are they putting gravel down? Or what are they doing? I think the smart CIOs, or maybe it's not even CIOs, the smart practitioners know that there's always going to be some new technology coming on. So they have to work into their processes, the ability to absorb these new technologies in as seamless a way possible. So that's why you always hear so much focus on people and process. And the smart organizations that we work with are constantly looking at the skill sets that they have. It's almost like the Jack Welch approach. Remember Jack Welch would say, okay, 10% of the staff gets fired every year. Always wanted to, well the smart CIOs are doing the same thing. Look, we have to update our skill sets constantly because it's people process and technology and technology is frankly the easiest part of that. So I think that's the framework that the most successful companies use in order to be able to adopt new techniques and technologies. Yeah, I'm certainly hearing the same thing from CIOs. There's so much disruption going on just in the data platform arena. When we talk about the distinctions between Hadoop and data warehouses and data appliances and cloud and cloud appliances, CIOs just aren't sure what's gonna be the long-term contender in terms of the data platform itself. And it may well be a mix of those because each of those have their own characteristics. But when CIOs think about the analytics that they're gonna build on top of these data platforms, it's risky to think of committing to analytics that only works in any one of those given platforms because you don't know what's gonna be around in a few years' time. That's why with Revolution or Enterprise 7, we developed this write once deploy anywhere feature. Data scientists can write analytical methods in the R language and have those same methods run in Hadoop or in an appliance or on a server regardless of what's going on. Yeah, that's where I was getting at. So that comes back down to they wanna move now but they wanna have investment protection. We used to talk about it in the market headroom, right? I wanna have some headroom to grow into. Can you talk a little bit more and drill down on that because that's interesting. They wanna make some informed decisions now. What do you say to the enterprise customers that's saying, hey, we can get you up and running today no matter what your choices are strategically on platforms or tech, we're gonna have some headroom for you and some extensibility. Yeah, I mean organizations for one thing should be thinking about investing in data science because it's data sciences that actually gets the information out of the data. We hear a lot about the skills gap for data scientists. Some companies are saying it's hard to hire data scientists but I think that those companies that are built on a legacy platform for analytics it's hard to actually recruit this new generation of data scientists that do know Hadoop, that do know open source but the companies that I've seen be successful have set up new data scientist groups based around open source platforms around the R language. Data scientists are graduating from universities every year trained up in the R skills and are ready to actually dive into that data and find out what new insights are available there. So I wanna ask you about the right once deploy anywhere approach because from an economic standpoint it's very alluring cause it's a one to many model. What's the enabler for right once deploy anywhere? Yeah, so fundamentally what we've done at Revolution Analytics is to rewrite some of the existing algorithms that come with open source R but as what we call parallel external memory algorithms. So unlike open source R which runs single threaded we design these algorithms to run with multiple streams of data at once and to be distributed across parallel data architectures and what that means for us as developers is we can take those same algorithms and port them into a Hadoop platform or into a database platform taking into account the unique performance capabilities of that platform but hiding those details from the data scientist. From that point of view they're just programming in the R language and those computations happen to take place into whatever data platform they're working with. So where's, talk about adoption a little bit cause you got the college crowd, they're very familiar, much more familiar with R and you got the SPSS crowd that sort of wants to learn more about it. So I wonder if you could talk about that dynamic a little bit and talk about what's driving the adoption. Yeah, so I think the distinction between R and SPSS they're a little bit sort of chalk and cheese to use an English expression. Bless your cotton socks. Yeah, R is more of the data scientist programmer type of environment whereas SPSS is any more of the business analyst. I think the real distinction is probably between R and SAS. SAS is kind of the legacy player in advanced analytics. Been around since the main frame era but SAS today I think is kind of where COBOL was in the late 90s. Okay, so that's good. Nowhere basically. Positioning right there. That's the quote of the night so far. Okay, but you mentioned that SPSS is sort of more, still, you're saying, maintaining the business. So everybody talks about analytics for everyone. Is it the intent of revolution analytics and are not to necessarily go after that space or is it to evolve there over time? Yeah, I mean there's really three pieces of this puzzle to make these killer data apps. There's the data. There's the data science and advanced analytics and then there's the user interface with the business application. Our focus is on the second of those. So enabling the data scientists to work with data to build these predictive models and then integrate those models into business user applications. Our strategy as a company is to enable those business user applications through partnerships. So for example another thing that we announced just recently is our partnership with Alteryx. It's a very elegant drag and drop environment for the business user to be able to connect their data to business to predictive models and to outputs but they don't need to program and they can also take advantage of the skills of data scientists who can deploy these advanced models into that nice drag and drop interface for them to use. What kind of metrics can you give us guidelines for people who are sort of following revolution analytics and are what kind of numbers or any kind of progress can you give us on proof points? Yeah, I mean probably the easiest thing to look at is that the R language itself is quite easily the most widely used statistical software today. Several recent polls, including the recent RECSA analytics poll have ranked R as being used by more than 70% of data scientists and it's the number one choice of more data scientists than any other software. It's just growing at an amazing rate. Now how about the company, can you share with us where you would headcount these days? Yeah, we're about 100 people so we've doubled our headcount over the previous year, doubled our regular news over the previous year and we intend to stay on that track. Awesome. Okay, we are here live inside the Cube, we're live in New York City for day one. This is our intro preview on the opening night of the Big Data NYC event here at the Warwick and across the street is Stratoconference and Hadoop World, the big main show as well as Big Data Week here in New York City. We're here for two more live days, wall to wall coverage, we're gonna be packed and we would not be possible without the support and generous underwriting from Hortonworks, Wendisco and other supports in the community. Thank you for your support. We'll be right back with our next guest after this short break. Thank you.