Easy blueprint to start a successful e-commerce business. Hey guys, I'm glad you're here and if you are looking for a way to start your e-commerce business, but you have a clue where to start, this is the right video for you because in this video, I'm gonna give you the exact blueprint to starting a successful e-commerce business and we're starting right now. Hey, I'm JR Fisher. If you're new to my channel, do me a favor, subscribe. My gosh, you gotta subscribe. It's that button right down there. You'll see it. It's the button that says subscribe on it. It's really, it's hard to miss. Hit that button. Once you do that, you wanna hit the bell, next to it. There's a bell, it'll make that noise. Click that bell there. When you click that bell, you wanna turn on all notifications. That makes you part of the VIP Fisher family and I can notify you every single time I do a video. Now, let's get into this. I've been selling online since 2009 and have sold millions of dollars of both physical and digital products. On this channel, I share all of that stuff with you. I share with you the things that didn't work and the things that does work so that you can grow your business that much faster. In addition to that, I wanna give you something for free. Free's good, right? I'm gonna give you an e-commerce course. It has a value of $97 and all you gotta do to get it is just click the link below. That's all you gotta do is click the link. You don't need a credit card. You don't have to do anything. Just click the link and you can start watching that particular course. It's a great course and I know you'll enjoy it. Now, let's talk about starting your e-commerce business. It's hard to do. It's hard to do if you don't have a blueprint but I'm gonna give you one, so let's get going.  Did you try anything yet? If so, put your comments below. Have you had some issues? Put your comments below. Do you have some suggestions? Put your comments below. I wanna hear from you. Okay, let's check this out. Now, starting an e-commerce business, well, it's hard, I mean it's hard to do. That's why I did this video to make it easier for you. There's a lot of steps that have to come together and you gotta do them in the right order or you're all over the place, right? We wanna keep you organized. Number one, choose a product. Yeah, I mean you gotta find something to sell and that's really not that hard to do nowadays but it's gotta be the first step in your e-commerce journey because that product's gonna have to do with your niche and who you're gonna sell to and your audience and how you're gonna ship it, all those things combined. So, you gotta pick a product first. Now, picking your product, well, this often is the most difficult thing in the world to do but what I would suggest is using some tools and some of the tools you can use are, you know, search subjects that you like. Look on the internet for things that interest you. You can also use tools. You can use something like Oberlo and what Oberlo will do is it integrates with AliExpress and it will show you the top selling products and what's doing well and, you know, the number of those products that are sold and that'll give you some good ideas too.  You gotta say, well, this is my product. Is it gonna sell in the market? Is there a demand for this product in the market? You wanna do this step. It's super important because if there aren't enough people searching for that particular product or you need that particular product and you'll never be able to build your business around it. Another cool way you can figure out if your product's gonna sell or not is just go to Google Trends. That's trends.google.com. When you go there, you can type in a particular subject. You can type in a particular product and you can actually see what the search trend is. How many people are searching for it? Is that trend going up or down? Or is it staying flat? If it's going down, you probably wanna stay away from it because that's not a good product. Obviously, if it's going up, then that could be a good product for you. But is it a trendy product? Because I know there's all kinds of little gadgets that come out and, you know, they may be trending, but they may not be around very long either. So you wanna be really careful and stuff like that. And the next step is obtaining your product, okay? Where are you gonna get this product from? This is super important. After you figure out your product and what you wanna sell, you gotta figure out a source to get that product. In sourcing it, should you make it? Should you manufacture it? Should you buy wholesale? Should you drop ship? All of these things are super important. We have products that we drop ship. We have products that are digital products that we don't have to worry about manufacturing or any of that, because I've already made the product and people just get access to it. And then we have physical products like my survival tube, which is a big product, okay? And it needs to be shipped out and we have to manufacture it and we have to ship it. And there's a lot of work to getting that product in the hands of the consumer. But you've gotta consider all of these things when selecting your product.  You're ready to sit down and start the process. Now, writing a business plan, I know, I know, you don't wanna do it. It's a pain in the butt, but you gotta do it. You gotta do it because this is gonna be your roadmap to growing the business. And if you write a good business plan and you go through all the steps, you're gonna be much more likely to succeed than if you just win it and you just do things as they come up. That's a tough way to go about it. The next thing is naming your business. Now, this is something that people spend way too much time on. It's just not that important.  You know, it could be JR Fisher Business, you know, it could be ABC Business. That doesn't matter really, but you just have to have a name for your business. And you wanna check with your local zoning and your local business license regulations and you need to get that business up and running. Now, the next thing that people way over think is creating a logo. A logo doesn't matter that much. I mean, I see people will spend hours or weeks or months or years trying to figure out a logo. People don't care as much about that logo as you think they do. And as a matter of fact, they tend to make them too complicated and the simpler the better. If you think of something like Nike, okay? You know, what is their logo? It's pretty easy. Or, you know, television stations, ABC, CBS, NBC, you know, all of these are really, really simple logos. And understand that that logo is just gonna be something off to the corner. It's not gonna sell any products for you or anything like that. And you can have somebody quickly make a logo on Fiverr or on Upwork, something like that. You don't have to give it all this thought. The next step is to understand search engine optimization. I can't overemphasize this because when I started, I had no clue what it was. Didn't know what it was. This is the thing to get your company in front of people when they type a search in that search bar.  So you wanna make sure that you optimize those titles and those descriptions on every single page in your site. And I've had people say, well, do I have to do SEO to every page or can I just do it to the main pages? I say, just do it to the pages that you want to come up in the search results. Because if you don't do it on all the pages, all the pages won't come up. Just the ones that you do it on. So it takes time and you don't have to do it all in a day. You can do a little bit each day and you can optimize each page. I just went through my jrfisher.com website recently and it took me about a couple months but each day I would grab a couple pages and I would do the titles and the descriptions and put the tags in there and do all that. And over time, I got it all done again. So this is something that's gonna take time. You need to do this because that's the only way you're gonna come up in the organic search results. Now there's a lot of ways to build your store. You can do WordPress, you can do Shopify. I kinda recommend using Cartra first because now Cartra is not a website builder per se but you can build pages there. And what you can do, and this is the smartest thing to do is find a product, build a page, run some traffic to it, see if it sells. You don't wanna get a product and then get 20 other products similar to it and build a big webpage and find out that none of them sell. So what we do in Cartra is we put a product in Cartra and we can build that sales page and see if it sells and if it doesn't, we try another product, another product. And once we have one that sells, then we can add related products and actually build a webpage. But the best place to start that is in Cartra. I'm gonna put a link in the description below. You can actually get a trial for $1 in Cartra which is a pretty good deal, right? And it'll actually build your web pages, it'll do your memberships, it'll do your emails, it's just all kinds of stuff. If you just click in that link down there, there's a video you can watch, it'll explain all that to you. If you like it, which would be crazy not to like it. It's so good, you can get it for only $1. So I highly recommend that. The next thing you need to do is decide on your sales channels. What do I mean by sales channel?  You know, it could be, maybe you're just selling them on eBay, maybe you don't even have a webpage. Maybe you wanna make Cartra pages like what I just said and you wanna sell them there. Maybe you wanna sell on Amazon. Maybe you wanna WordPress website. Maybe you wanna Shopify. There's a lot of opportunities out there but what you wanna do is just hone in on a couple of them. And I really do recommend, I don't wanna beat a dead horse but I do recommend Cartra because that's an all in one platform and you can test your products there and you can do your emails and you can build your sales pages all in one place. And that makes it so much easier because I know when I started, I had to buy all these different softwares and try to integrate them and make them work and it just didn't work as well. And finally, I mean it's only been out for a couple of years at the time I've done this video but finally there's a place where you can have all those softwares at one place. So that's what I recommend. Ideally, ideally, you'd wanna have Cartra but you also wanna have a webpage. You'd like to have your products on eBay. You'd like to have them on Amazon. You'd like to have them on Shopify but you can't do it all in the beginning but think of this on down the road. Don't just have a narrow focus onto one place to sell your products.  Now the next thing you wanna think about is preparing to launch and if you've got physical products and you're gonna have inventory, you wanna make sure you get your shipping all set up. You wanna make sure you get your credit card processing all set up. All these things need to be done before you actually launch your site. I had a client the other day and she was really anxious to run Facebook ads and I said, great, what are you gonna run Facebook ads to? She hadn't set up a product that she actually wanted to run the Facebook ads to but she was all hyped up on Facebook ads. So make sure you have all these things in line. Think of all the steps and obviously credit card processing is one of them and if you have physical products, shipping's one of them. Ideally in the beginning if you can do drop shipping, it's better. You're not gonna make the margins you'd make if you shipped them out yourself. However, it's a lot of work to do so and if you don't have that in place, it's a lot to take on in the beginning. Now let's talk about something real quick is KPI. These are your key performance indicators. What is a KPI? Well, a KPI is what you expect to get. So it may be if I have 1,000 people visit my site, I expect to get 30 sales. If I run an ad and I spend $10, I would expect to have a customer that spends $20. So decide what these KPI's are. Now these can change, okay? You may have them incorrect in the beginning. You may not know what your profit percentage is gonna be. You may not know what your conversion rate's gonna be. You may not know what your click-through rate's gonna be. But up front, understand these indicators because I didn't in the beginning, I didn't know what a KPI was. But in the beginning, if you understand all these things, you can start checking them early and you can tweak them so that you get better results on all these different areas. Now what is post launch? Well, you got all this stuff set up. Here's post launch. You need to get a customer. You need to sell something, okay? So we wanna concentrate on selling. Once we get the store set up, we gotta get that first customer. We gotta start getting data and we gotta figure out how we're gonna do that. The next thing we gotta do, we gotta market our store and our products and how are you gonna go about doing that? I mean, that's super, super important. There's different ways to get traffic. You can buy traffic. You can do social media. You can do emails. And once again, emails, Cartra will do that for you. So you wanna have maybe opt-in pages where people can opt in and get free downloads and Cartra can do that. So I highly suggest you check out Cartra. That link's below there. Check that out. I'm not beating a dead horse. And they didn't pay me to do this video, okay? That is my affiliate link, but they didn't pay me to do anything on this video. I just really like that software and I think it'll help you out a lot. And if you get it and you get good results with it, you're gonna be happier with me and that's what I want. Now, if you're deciding to go the social media route, wow, there's a lot of opportunities. You know, you can do Facebook posts. You can do Facebook ads. You can do Instagram posts. You can do Instagram ads. You can do Snapchat. You know, there's just so many, you can do YouTube stuff. There's so many social media things out there right now. You've got Twitter accounts that you can go for. Try to pick the ones that you have used in the past and that you know the best, okay? So I'm not an Instagram user. I know it's a great platform, but I don't try to do anything on Instagram because it's just not my thing. I don't do it. I understand Facebook. I understand YouTube. And I tend to lean towards those areas there. So in the beginning, don't try to hit every social media area that you can. Hit the ones that you're currently using that you like because you're gonna be a lot more comfortable and you're probably gonna be a lot more successful with them. Okay, now that you've got those sales, what you wanna do is optimize them. Now, what do I mean by that? You need to A-B split test. So maybe you have two different sales pages that when somebody clicks, half of them go to one page and half go to the others. Now, this sounds complicated, but it's really not because all this is set up in Cartra and you could click and duplicate a page, instantly change the title, change the video, whatever you want, and you can do A-B testing. This is really important because we wanna get the maximum results out of the people that go to those pages. Okay, guys, now, starting off your webpage and getting your first sales, that's the beginning. That's just the beginning. You need to use analytics. This is how you're gonna make it in the e-commerce world. You gotta use analytics. You can use Google analytics. There's other softwares out there you can get, but the blueprint, this blueprint I've given you is just the beginning. Knowing what's happening afterwards is what's important. How many people are going to your site? Where are these people coming from? What sources are working best for you? That's where the analytics come in. That's something you gotta check every single day, especially if you're running ads. We run ads and we wanna go in there every day and see which audiences are working for us, which ones are not working, which ones are costing us more, which ones are getting us clicks, which ones are getting us sales, because if you just let it go on its own, you won't know and you won't make the right decisions. Now, as you go through this process, understand that you don't know a lot of things right now and here's the scary thing. You don't even know what you don't know, okay? And that's how I was. I didn't know what I didn't know. And the way you find out more things, the way you learn more things is you get in there and you try new things. And as you try new things, more and more things are gonna be uncovered. I know every day I see something new and I'm like, oh my gosh, I didn't realize that, or I didn't notice that. And you could do little things like you can make a sales page or you could make an upsell page and it can be wrong and you don't know it's wrong because at the time you were focused on making that page. My wife and I looked at one of her pages the other night and it was an upsell and we didn't want them to know it was an upsell. We wanted them to watch the video but at the top of the page we had put the price for the upsell and as soon as they got to the page they could see we were trying to sell something. So that's not what we wanted. We wanted them to watch the video and in the end of the video it had a product that we could actually sell it. So a lot of times you'll do these things and if you don't analyze them and analytics aren't just Google analytics, they're your analytics. In other words, once you've done something and it's working or not working, look at it and try to figure out why. If something's not working in your funnel, if something's not working in your sales process, don't say, well that thing doesn't work because all things work, your thing doesn't work. You know, there's some tweak you need to make. Maybe you need to change a title. You need to change what you said. You need to change a color. You need to change a price. But all things work online. You can sell anything online but you've got to analyze. And that's not just like I said, Google analytics or these software analytics they're your analytics. You need to stop and look at things because they can't measure that. All they do is measure what happened or what didn't happen. You have to look at it and see what needs to be changed. Okay, so I hope this blueprint helped you out. You've got all the steps now, you can get going. But here's the question of the day. What have you already done? What are you working on? Okay, what have you tried that worked or didn't work? Put all of that in the comments below. If you have a question about this video, please put it in the comments below. Don't forget to like it. There's a little like thing. The thumbs up, like it. Okay, and don't forget to subscribe. If you haven't subscribed yet, join the Fisher family. Join the VIP group. Fisher family's one, that's a subscribe button. But if you want to be a VIP, turn on that notification bell. All you got to do is click it, click turn on all notifications. And my gift to you is the free e-commerce course. It's a $97 value. You can get it absolutely free. There's a link in the description below. Click it, get it, go and learn. I'll see you in the next video. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.


Hi, my name is Jose and I am a cook And I'm gonna tell you that tomorrow's kitchen is starts with your past And my past was my father Cooking every Sunday for many people sometimes people we didn't even know and Making a fire with a very big pie a pen cooking for everybody. My father put me in charge of always gathering the wood and making the fire He will never let me cook because the paella you need to take care of the fire One day I wanted to cook daddy. I want to help you make the paella Nope the fire only the fire. I got upset.  Yeah But my friends, let me tell you that I believe we also need sustainable people. We've already been talking about this Yes, you can clap So I'm telling you that tomorrow's kitchen is about the people And let me tell you Rodolfo 24 years ago.  He says Rodolfo? Where are you from from Bolivia? And he comes to me and tells me Listen when the construction finished, can you hire me and say do you know how to cook and he says no Okay, and where where where what you used to do in Bolivia? I was an army officer, but they kicked me out because I left The the army barracks at night to see my girlfriend and I was ashamed and I came to America 24 years later Everything I am is because Rodolfo He became the chef he helped me open three four more Spanish restaurants He's been mentoring so many other people so chefs he invested in some of the restaurants My success is not my success my success is Rodolfo I know all of us we have our Rodolfo in our lives and every company needs a heart We all need to identify what our heart is We call the research and development, but that's such a nasty Kind of name we kind of call it Delta Force everybody should understand what the heart of your company is My research and development is Not my best people because they are the best culinarians, but the best people because they they feel like me You know, we come from the same place Hearing the audience and hearing Copenhagen. I have people that they are not my team. They are my brothers my family Where are you Rick? Where are you Robin? Where are you Eiter stand up? so We are like brothers we trouble together sometimes we travel apart and we all bring what we learn and we share Synergy is a very important word those synergies that makes us better every day And we believe we make each other better But I know that sometimes the name in the restaurant seems is mine Oh, they want to write about me But the truth the truth of what's going every day in the restaurants is that they are the ones making happen And everybody working in those restaurants every day Yes, you can So I'm gonna be telling you We believe in the One for all and all for one that's what we are doing here in Copenhagen in math Repeat with me one for all and all for one one for all and all for one That's what everything is all about everything else. It's so simple so I Do believe that the best restaurants are not at the one person with the name on the door But the best restaurants are the ones with the best possible teams Every name of every single employee should at times. I believe be right at the door and Let me tell you many of us we complain about workers, right? How many of you complain the ones that hire in restaurants that sometimes you don't find Workers I complain anybody complains. Come on We all seem to be complaining everybody's calling. Do you have anybody? Well, what's happening is that? When we complain that we don't have enough people at the people we hire they are not prepared Because they don't know like Rodolfo how to cook one of the things that relies that my role as a leader and Every role of every one of you as leaders Is to make sure that we make people successful In the old days we had to have no the lecture of Only French cooking and I say only You had to master eggs techniques and so how you cook cook you could saute you could try you can pair you can Then I Realized that the people were coming to me to work. They had no knowledge of cooking I couldn't expect them to learn for four years before I start running the kitchen So what we did we start rating the kitchens like if there were small stations Was no one kitchen was ten kitchens and when I got one person that never cook Gambas al ajillo garlic is rain before I put them in charge of making that one dish And I give them one more dish after a thousand times making garlic as rain They became the best garlic is rain makers in the world But the kitchen's work house the chef is screaming. Ah, I need the five is rain No garlic who is done moron now. I need grilled chicken sauce on the side Chaos was in the kitchen. Why because the chef was at the helm and The chef was controlling everything in expediting out The most important person was in charge of everything So we create a system that for us became super important which was in the traditional ways you will have Let's say the guest That will order to the waiter and the waiter will Put the order well, we'll write the check and we'll bring it to the kitchen and the chef who is over here The most important guy will scream the ticket garlic is rain 10 potatoes three chickens and at the end everything was like a line where the chef was right in the middle Things coming in things coming out total chaos the kitchen going down. What's happening? Jose's expediting I made sure that the chef was only one more team member the chef the guest Will order the waiter will take the order the waiter will put it on the Computer the computer will send it to the station the cook will receive the order the chef Will get the dish will give it to the runner Where before was chaos? We achieve a perfect circle of peace now you come to a restaurant of mine with 800 covers in a day and Seems very peaceful When we create those sustainable kitchens kitchens where people feel at peace It's who really we can be investing in people that are really proud and happy to be working in the restaurant industry I learned these from McDonald's So tomorrow's kitchen is about not being pretentious even of those people that think they are not like us It's always something to learn from anybody. Are you with me? Even from the fast food industry and our role is pushing them even to be better I learned that from them and made me much better cool so Some people you know I'm telling you that tomorrow's kitchen is about the people I believe it Like Rodolfo. I hope he'll never leave on April Fool's Day last year. He came to me I didn't realize was April Fool's and he told me Jose I'm leaving. I almost got a heart attack Rodolfo, I know he'll always be there. He knows his role. He's the boss, but he has bosses But I have people that leave And they keep in touch But I'm realizing that the best best best moment is when I have people that leave like Jorge And sometimes they are on the edge of maybe when they come in back They leave with what they learned with you. They go into the world They gain more experience and if you've done a good job as a leader Those people in a very magical way come back to you Making you stronger. You're delivering into the world and then you are receiving back into your life And that's what we all need to be aiming for I love those just the ones that they stay just the one that leave But even more the ones that go and come back like birds The leaf with the cold weather and come back when we're already the beautiful spring shows up Yes, I've been romantic about that so In my company in my group of restaurants and we have now like 20 and I apologize for it Yeah, I feel guilty at times We encourage movement between Minimum wage, I think we don't need to talk about minimum wage We should be talking about the wage That our profession can make a living. We cannot have the people feeding the world not being able to feed themselves That's a minimum wish we need to fight for and for me going on vacation with my family is also going away I'm bringing many of my team members Over the years over 24 25 years the best bonds I've ever established is doing my family vacation bringing my family members of my restaurants Those moments are super important and I don't send them to fancy restaurants Sorry, Renee at times I Send them to the place that makes the most beautiful traditional paella. We're only a husband and wife work Or to the place that makes the best baby Fried fish or to the guy that makes 10 pieces of cheese every morning only Sometimes I know that all especially the young people we all want to be into the restaurants in the 50 best and Into the restaurants of three star Michelin. I have none. I dream that one day I will have one of those collades, but for no reason we don't stop working towards a Goal of perfection But what I know that the best gift I can be given my cooks is precisely Learning from those unknown heroes of our food system When is the last time you went ten hours on a little fishing boat to catch a shrimp or the last time that you spend eight Hours with the shepherd in the and the goats in the Pyrenees If we want to understand our food system, that's how we need to be a star train in the cooks of tomorrow So everybody has a true understanding of what the food system is all about So I've been talking about the team and I say I'm lucky to have an amazing team and I know like Is this African proverb that says if you want to go fast and believe me. I'm kind of the fast guy even This is research and development I'm not fat But the proper place you want to go fast go alone if you want to go far Go together. I Don't know if I've gone very very far, but every place I've reached I've reached it because I've been very lucky to go with an amazing group of individuals Next to me. Thank you again guys All right, so I believe that tomorrow kitchens Is to take care of everyone Rene spoke about human resources yesterday Sometimes companies for first time they hire somebody to help you manage better what you have a smaller big Or to help you manage your growth. Why not? But I'm gonna tell you something I Think sometimes we are teaching especially young people used to look for their leaders We need to start changing that We need to start teaching everybody that that's a matter if they are dead is washer or the CEO in the company Everybody has the obligation and they have to have the commitment to be leading down We cannot be expecting used to have a workforce that is always looking up for the next order We need to start creating a workforce that everyone is a leader Everyone in this room is a leader because you are already coming to a conference that is trying to establish What's the kitchen of tomorrow? So never never ever look up? To find the leadership somewhere above the leadership that starts we think it start leading not tomorrow right now Yep And my best asset I Don't know if he's cooking even some people say I can't cook But my best asset is being to realize my weaknesses and Covering every one of those weaknesses, and I was very lucky because 24 years ago I found my beautiful wife and partner for life Patricia Fernandez who she cover much of my weakness My guys began learning to hire your own bosses Don't be afraid to show your team that you are weak Actually will make you a stronger leader And together to create those organizations that can't keep looking to for a better tomorrow That's where I've done on my life. I hire always people that were better than me in many of the areas of my restaurants and The most important thing because everybody always tells me how you can manage 1,400 employees and 20 restaurants and growing Everybody knows the pyramid organizational charts Every single organizational chart is like a pyramid the boss is at the top What's happening down there is too far away so the boss is clueless and the new people that usually are the good people The Millennials like me they come under Because pressure they don't let them come up gravity doesn't let you go up because gravity is a very big force brings you down The boss one day is dreaming today. I want everything blue But you were only dreaming you were not giving an order next day. Everything is blue What's going on here blueberry season again? I began doing this People sometimes were working because they couldn't see each other in every side of the pyramid for the same goal And they were not working together because they couldn't see each other and people were working hard to move up to heart Make your organizational charts flat Don't be afraid to be at the same level as everybody else At your best this washer may have the solution for you to bring cause down if you are willing to listen to him I'm able to talk to him a New cook may have the best idea on how to improve food cost Start changing the way we're running our kitchens and our food world make it flatter where we are almost all equal Everybody's gonna respect the boss no matter what but we need to start making them flatter. Are you with me? And when I mean flat even my office is flat We have 50 60 people working in the home office. It's a very big office with no walls Everybody works together. It's chaotic at times But everybody sees each other I come and I can be connected to anybody at any second and also be open on your dreams Don't keep your dreams for yourself share your dreams with everybody Don't make people that work with you, especially the ones many years Not being able to decide their own future If they gave you their time and their commitment The least they deserve from you is that you share with them What you're dreaming of the future so they can be part of that future Don't leave them blind into their destiny open Everything you are and you'll always be I believe more successful in that than that's what I've done and has worked well And tomorrow's kitchen guys It's about embracing competition here. We have Journalists they're competing between themselves to the best story who writes the best chefs were competition But we need to embrace that competition because that competition I believe in a healthy way is Making all of us but I told you we don't have to start Michelin so We are in big leaves, but we we work hard to maybe one day being but the still we cook for us To please ourselves and to make sure that we are proud of what we do and to the people that want to come to share those moments with us so We encourage even competition within in a good way Towards the smartest who come up with the best idea the best technique or finds the best relationship with farmers or fishermen But they realize that the biggest problem and the biggest competition was myself Within my own company. I realize I am the biggest threat of my own restaurants Sometimes because you cast a shadow over everybody else if you are not careful so one of the things I've been trying really to do is To make sure I didn't became a black hole that sucks everything in And we began doing this by them powering everybody to be themselves One chef at a time one manager at the time one sommelier at the time Companies that have chefs that are on TV and they have had times this kind of Moment that things can turn into negative. So we've been trying to make sure that I Began letting go. I didn't try to manage every second And by letting go I relived myself of pressure But letting go I began empowering everybody to take action and become their own leader letting go is one of the best things I've ever done Making sure that everybody knew that they could be on their own their own leader and keep moving their dreams forward and Traveling with my team around the world and learning what every one of you is doing around the world Has made us better and we've learned what you guys do out there, and you know what I realized That you know Spanish cooking and then you learn that this also French cooking above the Pyrenees And then you learn that this also something called Italian cooking and when I was young I don't know how you learn but and then one day you learn is Asian cooking and in England they cook too And you are like what I Don't know you but I'm 47 right now And now I see the beautiful cooking happening in every corner of the world and what I realized that the more I know The more I know that I know nothing Watching Jack Pepel making the omelette yesterday uses like let me go by and 100 dozens of eggs and start prepping Yes, you can so We're always learning watching what every one of you would do is a good learning tool for me and my team and The more we travel the more we learn And when we learn we want to share what we learn with others That's why we open more restaurants not for the business sake But because for us it's a way of doing like a masters We open the Chinese because we travel through China we open a Greek because we travel through Greece We make our Philo we make our wantons for us. It's a way to grow to be better We don't open restaurants. We tell stories Every one of our restaurant is a story. No our story is story of far away people and Tomorrow's kitchen for me It's not about the restaurants anymore Tomorrow's kitchens to me. It's about improving our Communities and the lives of the people around the world Chefs in this room many of us we feed the few But we need to be in the business of feeding the many Yes We need to be allowing our employees and find systems to allow them to be part of community service We cannot have successful restaurants in Washington DC and across the street having a mother that doesn't know who he's gonna feed It's five children. I cannot be buying coffee from Haiti by having people working in that coffee Production system going hungry every night So we need to start being very logical in what we can do and we don't need to find the way to feed three billion people We only need to try to feed one at a time And we can be solving the issue one plate one person at a time I do believe our restaurant community has his destiny to do this in this century I do believe that tomorrow's kitchen is to provide for others What what you want to provide for yourself? It's our destiny and I want to end paraphrasing With a phrase of a chef you may know you may know called renais red sepi Like he said it's not it's not conflict between a better meal and a better world. I Believe in that I know renais and the math team believe in that We all need to believe in it and go together into the world Stop clapping at times like sills and stop taking action because together we can feed the world in a better way Thank you very much


Thank you so much, my friends. Good evening.  Thank you all for being here. Thank you for including me in this wonderful celebration. Thank you for the enthusiasm, the strength, and the inspiring nature of this community. I want to start by congratulating tonight's 18 award recipients.  I'd also like to thank the Black Business and Professional Association for inviting me here tonight. Thank you to Michelle Richards, to Pauline Cristinault, it wasn't an extraordinary presence on stage, ladies and gentlemen. Pauline, your years of leadership have been extraordinary and we know you will continue to stand as a strong community member, continue to be involved in the black community and in building a better Canada for us all. But I know as powerful a woman as you are, you didn't do it alone. There's a lot of volunteers and her whole team that made this event a success. Thank you to everyone who makes this event such a success. As Pauline mentioned a few years ago, I had the chance to mark Black History Month at the BBPA Centre of Excellence. And it's great to be back here celebrating with the BBPA. Every year, the Harry Jerome Awards give us the opportunity to recognize the achievements of African Canadians who have proudly carried the legacy of the late Harry Jerome. We remember Harry not only for what he achieved, but for the man he was. Once the fastest man in the world, he was also a dedicated student and a pillar of his community who extended opportunities to others. Whether he was providing black youth with the sports equipment they needed to stay active alongside their peers, or opposing the misrepresentation of African Canadians on television, Harry never stopped fighting for a better world. Tonight, we celebrate extraordinary Canadians who, like Harry, chose to be agents of change. Trailblazers, young entrepreneurs, lifetime achievers, entertainers. The recipients of this year's Harry Jerome Awards are shaping Canada into a place we will be even prouder to call home in the coming years. Yeah, give them a round of applause. 2017 marks the 35th anniversary of the Harry Jerome Awards, and it also coincides with the 35th anniversary of the Canadian Charter of Rights and Freedoms, which is an amazing concordance, which is wonderfully fitting, since both are at their core, a celebration of fairness, of liberty, and of justice. But as you all know, it's been a long road to reach progress and equality in this country. We're all here today because of the work of our predecessors. May they be Harry Jerome, Lincoln Alexander, Jean Augustine, or even my dad, and of the choices they made in the name of progress. As Judge Juanita Westmoreland-Froere reminded us last year, we truly stand on the shoulders of giants. And like them, tonight's recipients have broken down barriers and face down challenges. They are role models of this generation using their own unique experiences to leave their mark. Take Leanne Prendergast, for example. When Leanne was in school, she was bullied by her classmates who teased her constantly and made her question herself worth. However, it's safe to say that the bullies didn't break Leanne. No. Instead, putting a stop to bullying became her mission. She wrote a book based on her experience to help young girls in need. To me, that's what courage and resilience looks like. Les récipients d'air de ce soir sont la preuve qu'il n'y a pas d'âge pour être un leader. Des jeunes inspirants comme Leanne Prendergast, Gabrielle Fletcher, et André Degrasse ouvrent la voie. C'est le genre d'attitude que la BBPA appuie fortement, tout comme notre gouvernement. As Reverend Oddly James put it, we must encourage leadership at a young age because if communities are going to survive in this country or anywhere, they will have to do so not on the backs of the seniors who are gone, but on the new generation going to come in. The Harry Jerome Awards give us the chance not only to recognize the achievements of incredible people, but to also build strong links across fields, generations, and communities. But my friends, as we stand here tonight, celebrating all the achievements, all the progress that has been made, we have to recognize and we know that still racism persists, yes, even in this country, that inequality lingers still despite the work done and the leadership of all in this room, and that is why we need trailblazers to team up with entertainers and young entrepreneurs to help others become agents of change because there is still much work to do. We need MPs like Ahmed Huthan, Emmanuel Zubourg, Frank Bayless, Greg Fergus, Selena Cesar Chavan, and Hedy Fry, and indeed all leaders across governments to work with people like Dr. Gooden, Isabelle Granger, and Fabienne Colas to build a more just society. This is how we will lead by example. That is how we will continue to move forward. There is still work to be done to eliminate the obstacles and ensure that each Canadian has a fair and equal chance of success. That is why the government has taken concrete measures to fight against inequalities and build a more inclusive Canada since the start of our mandate. The history of black Canadians who have shaped our country has been under silence and forgotten for too long. It is unacceptable and we must continue to honor and celebrate the achievements of the black community not only in February, but throughout the year. My Haitian friends, you will explain to others what I am going to say. Last year, we announced that Viola Desmond would figure out the history of Viola, pioneer of civil rights, with courage and determination. Just a few days ago, Minister Hussain and the President of the Treasury Board, Minister Scott Bryson, announced that name-blind recruitment techniques will be used by the Public Service Commission of Canada. This pilot project will test how effective name-blind recruitment techniques are in the Federal Public Service to help us attract, hire and retain the talented people we need to best serve Canadians. This is an important step to fight the bias that still exists against people who are racialized and ensure that applicants are selected for their qualifications, not their name. And on that note, I do want to once again single out and thank my friend Ahmed Hussain, who is here with us tonight for his tireless efforts as Canada's immigration citizenship and refugee minister. I know I don't have to in this room of all rooms go into Ahmed's incredible story and highlight just how our government is so fortunate to count on his experience as we all work together to build a better, more inclusive Canada. My friends, we really do stand on the shoulders of giants. And as I look around this room, I know that the next generation will, too. I want to once again congratulate all the recipients of this year's Harry Jerome Awards. You are all nothing short of inspiring, and I know that each and every one of us watching you tonight will leave this room knowing that we can and must do more. We have a wonderful, beautiful country to keep building, my friends. It didn't happen by accident. It won't continue without effort. But as I look around this room tonight, I know that Canada is in very, very good hands with all of you. Merci beaucoup, mes amis. Thank you very, very much.


Well, ladies and gentlemen, now with this, it is time for me to move on to our next session. A cluttered ecosystem, a deluge of data, multiple touch points, are few of the challenges for a marketer for today. Well, in this scenario, how can the data be leveraged to build the brand trust? Well, joining us now, we have with us Deepak Khurana, co-founder and CEO we serve in conversation with Rohel Amin, the Senior Editor, Exchange for Media Group in a fireside chat on the topic, data moves the needle from mass advertising to mass personalization. But with this, I'm going to pass on the live bait into our gentlemen out here and also to all the ones who are viewing us. Please do drop it in your questions in the chat box. We will take it up at the end of the session if time allows. So, Rohel, a mammoth task ahead of you, we've got Deepak with us, so I leave the stage screen to both of you. Thank you and welcome. Thank you, Bhavana. And it's been a great conversation so far, a great power packed speaker lineup we have. And thank you, Mr. Khurana, for joining us on this important fireside chat, where the focus is data. I mean, so much is written and spoken about data that it needs no further introduction. In fact, it won't be wrong to say that this is the data economy we are living in. And founders and co-founders, the new businesses, they're not driven, they are definitely data driven. So which brings me to this first question. So we have heard and spoken about how data helps businesses reach the mass scale. But here the question is also, how do you make it personalized on a mass level when the personalization is a one-on-one experience so far traditionally spoken. So give me a sense of how can data become a mass personalized, you know, an effective tool that businesses can use, marketers can use. Okay. First of all, thanks to the A4M team and thanks Rohel for having me for this discussion. Coming to your point about how data helps with mass personalization, so largely, if you probably try to think at it, look at this piece from a marketer's objective, and if you were to probably dial back a few years, you would say that look, from a marketing perspective, we've gone through a phase where it was about mass advertising. And obviously, you know, at that point of time, TV print delivered that objective, correct? Increasingly and now what has happened is with the way digital has participated in our life or we've participating in the digital age, okay? What is happening is that consumers are developing different tastes.  Fast-tracked that to 2022, you know, I don't even know the count of models they have, yeah?  So what does all of this really mean? It basically means that I think by and large, we recognize that consumers are different, okay? There are variety of consumers. Consumers have taken to a variety of different tastes and like, you know, fondness. So if the consumers are creating something, which I would say that there are many micro clusters of consumers today, you can't really probably say that, you know, what there is one type of customer, okay? There are so many, so many different customer types.  Okay? So in many ways, businesses are thinking about mass personalization, they're thinking about not a single product, but thinking about multi-products for consumers. In the same manner, marketing is also now moving in that direction and really talking about saying that, listen, you know, let's do mass personalization or let's identify commonality between certain groups of customers, which are relevant for this product of the brand and then try to weave a marketing strategy around that cluster. So I would say that when you're thinking personalization and when you're trying to say personalization, does personalization mean only one-to-one personalization, okay? Not necessarily, you know, in a context where I, as a consumer, I am on the brand's website and I am personally engaging on the brand store. Maybe there is an opportunity to do personalization there, okay? But the moment when I'm not in a brand's personal environment and I'm probably on Facebook or I'm probably on Hotstar or I'm probably on any other app, right? Okay, at that point, brand is looking at saying that, look, I don't need to know this person, but can I probably find a cluster of people who are similar, okay? And data helps me identify certain clusters so that I can make my marketing efficient. Absolutely, I think finding those clusters becomes the core point of all this targeting. Absolutely. So Mr. Karana, we have also seen that content marketing has become crucial for all brands over the years especially. Give me a sense of how can brands ensure mass personalization effectively in the context of creative and content. Also, I want to request you to share a few examples of we so how they have helped brand tell this story with the content and the creative part of it entirely. Got it. So let me break, let me answer the first part out here that you spoke about content marketing and you spoke about personalization since the topic started about, the whole discussion started about mass personalization. Obviously, we are talking about content marketing, influencer marketing, which has really taken off, okay? Now, the other commonality and the interesting part about influencer marketing or content marketing is today what has happened is that what are influencers? Influencers are nothing but a set of people or a particular individual who resonates with a certain cluster of people, correct? Okay. So potentially, say assume I follow millions someone's insta page, okay? And probably, I'm enthusiastic and I'm fond of fitness so probably that is the reason I follow it. So in many ways, here is an example where there is a persona out there which has a following of some form which is having a commonality of interest, correct? So if a brand believes that look, they want to drive a message to people who are enthusiastic about fitness and they want to do some content marketing around them, who is the best anchor, okay? Or who is the best anchor to take that narrative to the customers out there? So they would probably go ahead and choose a particular influencer of that form which resonates with that purpose itself and try to convey the story via that anchor, right? So now, when you're thinking about these influencers, there are so many different influencers which are enabling content marketing today, right?  It's no more one celebrity or two celebrity giving out your narrative, okay? But now today, you're also living in a world where there are enough people who can take your story out or there are enough content creators who now have their own own own followings, which people can leverage or brands can leverage. Right. While we're on this topic of data, there's another part, one is effective targeting and one is delivering and getting that ROI and reducing that spillage. How can market use that issue? Yes, how can market use that issue? Got it. I got your... How can you ensure, yeah. Yeah, I probably wanted to even address the second question, the follow-up point about some examples, how we serve as Ghana and help certain brands do data-driven marketing, okay? And your other point, which last point was about really that how can brands really benefit or how is marketing become efficient for them leveraging data? Right. So I'll answer that for you. So basically, we serve as a platform where we have deterministic audience data and we leverage that deterministic audience data to create audience clusters for brands, yeah?  We've created different kinds of audience packages, which can resonate for these industry verticals, okay? I'll give you a couple of examples out here to kind of probably make a much sharper sense out of it, yeah? We recently ran a campaign for a leading brand like PhonePay and PhonePay was clearly looking at general insurance. So they were really looking out for consumers who would be interested in general insurance, yeah? They were looking out for people who are likely to go in for auto insurance, you know, whether it is a two-wheeler or a four-wheeler per se. So they really wanted to reach out to people who are possible car owners or two-wheeler owners, right? So that is the problem statement out here. Now, what V-Serve did was V-Serve has deterministic data on consumers where we are able to profile users that these are salaried employees above a particular income level.  We have an understanding that, okay, this is the value of their car loan, okay? And this is the recency of their car loan, okay? So when we tie in all this together, we are able to create an audience cluster, okay? And then we are able to create this audience cluster and help the brand reach out to these customers on any platform, okay? So a brand could come and say that, look, we want to target this audience cluster on Facebook or we want to target this audience cluster on YouTube or we want to target this audience cluster on any app which the consumer is browsing, you know? So that's really how we bring together audience and platforms so that advertisers are able to reach their target audience. Now, this is a case where I took an example of a brand, you know, a fintech brand, a leading fintech brand like PhonePay. Similarly, I'll give you another example from a category like FMCG, okay? So Epigamia, you know, was really looking out for people who are having interest, who are conscious when it comes to food habits and also have a significant amount of interest when it comes to fitness, you know? Their research guided them that, look, this is the kind of TG which resonates with Epigamia. So Visa, again, leveraged the authentic audience data platform which it has and from the platform we called out users, you know, who are into fitness, okay, who go ahead and buy food online, buy grocery online and this is how we ended up creating a relevant audience cluster for them and then this audience cluster again was leveraged on the preferred media channel of the brand. So that's really how we try to achieve, you know, a superior targeting for them. In another example, another example which is because when it comes to audience data, we are able to leverage audience data whether it is for a brand campaign or whether it is a performance campaign, you know? In a performance marketing campaign, MaxLife Insurance came to us with a problem statement that, look, they really wanted people who would be interested in life insurance products and their biggest problem statement was the leads which they were generating, okay? For them, a quality lead means someone who has an income of 5 lakh plus, okay, and is also a graduate. These are two essential criterias for them. So using similarly our audience cohorts, we were able to do significant amount of lead generation for them, okay? And out of the 100 leads we were giving them, 42% of them qualified as quality leads and the brand had a KPI that, look, whatever leads we generate, whatever is the customer acquisition cost, our minimum threshold should be at least 40% of quality leads, you know? So this is how we were able to then, you know, prove to the brand that leveraging data, we are pouring in quality leads to them. Quality leads to them means, see, if there is junk data going to them, it means it puts a load on the call center, it adds up to the cost of reaching out to the customer, it's an overhead to manage, right? You know? So through the process, we were able to give them quality leads and hence, their subsequent costs were also in check. Yeah, these are some of the ways, yeah, go ahead. So while you're talking about building those effective data clusters, you know, it's also reducing spillage of course, the cost, but give me a sense of traditionally how far is the adoption of these clusters in the market, give me a sense of that also, also what goes on for a lot of getting questions already, you know, on this conversation. Someone asking that, how do you ensure that these effective clusters are built? What goes into it? A little bit of that, you know, how is research approach different from the rest of the players in the same domain? No, interesting. So basically, you know, so if you look at, let's say that, you know, from when you're talking about data-driven marketing, okay, you know, when you're talking about data-driven marketing, today, if you look at the digital landscape, okay, in the first phase, and I want to probably just say this, that data-driven marketing is not a new phenomena, okay, because digital is about data right from the very beginning. It's just, and obviously in the first wave, you know, large players like Google and Facebook, okay, because, you know, if you look at the whole digital adoption, yeah, the way things have evolved in the advertising world or even in the consumer space world, okay, you had large platforms, you had few platforms who had the reach, consumers were spending significant amount of time with those platforms, and hence those platforms had the advantage of consumer insights or consumer data, fair enough, yeah. Overtime what has happened is that this, you and I are not just on a Google or a Facebook, correct? Okay, we are going and spending time on OTT platforms today, if we want to take a personal loan, we are on a personal loan app, right, tomorrow if we are looking at, you know, buying food from Swiggy, so we are on another app, so in many ways, the consumer is leaving breadcrumbs, okay, of their deterministic data at multiple places, fair enough, are you getting the flow there? What V-Serve does is that the V-Serve DMP, you know, goes ahead and partners with such organizations, okay, where we have deterministic understanding of consumers, these are platforms who have their first party data, partner with us, and we are able to then build profiles, okay, from a variety of partners, which we call deterministic audience profiles, and that's how we are able to create a cross-tab, okay, of a relevant audience cluster, all right, okay, and then leverage it from a marketing perspective.  If I point out to an recent industry report that has said that customer experience and innovation in the AI is putting market years under pressure. Now, how far is this true? I mean, you tell, what are your thoughts on it? Is it happening? Is the AI conversation becoming so big that stressing out market years? No, I don't think, I don't think anyone is getting stressed out there. I feel that it's a great time for a marketer, for people like us, for the entire ecosystem because what is happening is that we are all pushing boundaries and trying to bring in more and more technology and efficiencies into every part of our lives, right? Okay, and obviously these are tools. When we spoke about cloud computing or when we are speaking about AI, when we are speaking about data, okay, these are nothing but tools or tools which are available to the marketer, whether it is the marketer themselves building it out or whether there are partners like us who provide an end to end stack to them. So I don't in the first place believe that someone needs to stress out there. Yes, it's a great time where the whole ecosystem is participating very actively and such efficiency when it is brought together and executed well, okay? Finally goes ahead and says that all of this put together is helping a marketer or a business generator, business outcome. So I think that there is a need, I would just probably say that the good part is that today maybe some people are under an artificial pressure to do things very quickly, okay? But I would out of time and obviously we are also in an ecosystem where quality talent is limited, okay? So when you're trying to manage your resources and capital is also a finite thing finally for every organization. So there are those levers which have to all fall in place. Some organizations may have the capital but not the resources, some organizations may have the know how but not the resources to really scale things up. Absolutely, absolutely. So here's another part of it, I mean we all most of us have been touching this conversation that how data ensures a better customer engagement across platforms. Much has been again written and spoken on this but given that you are very, the skin in the game is more deeper here. If we look at the recent couple of years and how customers are behaving, looking at data, how marketers are looking at data, what are your insights that you have gathered which you could share with our listeners here? See, I think if I got your question right, A, in the first place I think businesses, I would probably say that like from a visa perspective, today our experience in the journey has been that marketers have been working with us to exploit the opportunity of alternate data which can be leveraged for targeting. So that's, in many ways we are like a category creator for alternate data in the Indian market. So we've basically, we've seen across categories how the kind of FAQs we receive from marketers are things about okay, tell us how the segments are created, tell us the authenticity of these segments, tell us how you will deploy it, tell us how we can measure the business outcome once we go ahead and leverage these segments. And then a variety of our partners are able to experience the campaign outcomes for them to really see proof in the pudding. So that's one use case out there. Talking about data from a customer engagement perspective, there again marketers, what is happening is that marketers themselves are gradually building first party data at their end. And obviously for businesses which are pure digital, those businesses from day zero have customer data and customer is going to their online store, putting things in the cart, making a purchase, returning the order, responding to an offer. So all those events marketers are capturing in order to build a better understanding of the consumer. So all of that understanding as they gradually develop and they are able to then run internal campaigns on their own customers okay, which in turn provides them a guidance of what is working, what is not working. Yeah, so they themselves, so every organization is going through that learning curve and many organizations, I would say that you could say there are some organizations who've gotten the scale, who've gotten the understanding and who've gotten the whole piece right. But obviously, I would still say that it's still very early, very early, there is still because businesses are evolving, consumers are evolving. So I think, but in that evolution, the good news is that marketers and platforms like us have started to understand how to leverage data. Right. So I have two more questions before I take up some audience questions as well. You know, digital is growing in a very big way, the recent report that we also released, you know, that AVEX is expected to grow over 30% this year. So I want to get your thoughts on digital overtaking print as the second largest ad spend category and eventually taking over TV. Your thoughts on this, how do you see this happening again? I think that, you know, I think the way I look at it personally is that, you know, the consumer is spending more time on those digital platforms. Okay. So in many ways, the ecosystem is doing a catch up. Okay, we all, you know, at the end of the day, we all follow the consumer. Right. And if the data is giving us a guidance that consumers are spending this proportionate amount of their media consumption time, okay, on digital, you know, hence for those reasons, you know, the ad dollars are going to shift towards digital. Okay. So I think, you know, as far as India is concerned, you know, we would look at India holistically and we would say India is Bharat 1, Bharat 2 or Bharat 3. Correct. And all these trends would, when it comes to digital adoption over print TV or TV adoption over digital, you know, all of this is like a fairly heterogeneous and operates at, you know, different scale in different parts of the country. Right. So if, you know, so I don't think, I think the good part is, I would say that clearly the good news is that digital at least is now at scale, significant amount of scale. Okay, whether it is video consumption, whether it is content consumption. Okay. It's at a massive scale right now. And obviously, if people want to capitalize on that, clearly, you know, people are finding ways in which how digital can deliver to their marketing objectives. TV will continue to have, I would say that, you know, TV continues to play a good role, an important role and will continue to play an important role. I think from a media perspective, I just probably feel that, you know, TV will be a strong participant in the ad dollars and obviously TV and digital would probably be, you know, going head to head when it comes to split of ad dollars. Absolutely. So which also, you know, while there is a lot of growth and we know that digital is growing and gonna grow further, but the next level of growth is what will fuel that growth in your view, you know, what are the particular trends that would fuel that growth? See, I think, see, already there are a lot of existing trends at play, you know, so when you look at digital, obviously, the way the payment ecosystem, the digital payment ecosystem has expanded in the country, the content consumption, the smartphone devices, there are lots of macro trends right now at play, lots and lots of macro trends at play. Okay, so all of this cumulatively, you know, is a driving force. So I think already we, it's a very, you know, when you're looking at consumer habits three, four years back to, you know, when you compare the consumer habits three, four years back to 2022, you know, we already talking like significant amount of shifts, right? You know, you're talking about OTT consumption, you know, when it comes to long format content consumption, that's gone through the roof, you know, when you look at even sectors like education, that option of education online, again, is a huge shift in the consumer behavior, right? Okay, so there are, there are many such examples out there, you know, where we are talking that many of the, many of the essential discretionary or entertainment-led needs of customers or shopping, you know, are gradually moving in the digital world. So as all these macro trends are at play, okay, I think we are now at a place where what do you say that we are in a very, very hyper growth stage. Right, right, great. So I won't bring in a couple of audience questions, I'm getting a lot of requests. The first one is from Nitin T and he's asking how much of this growth is fueled by a small town and challenges when targeting this audience, the Bharat 1, Bharat 2 audience? See, I think if I could understand the, you know, understand the point, I think what the question is really about that, is there a challenge reaching to Bharat 1, Bharat 2? Is that the question? How much of that is fueling the already in the setup? How much of that Bharat is fueling the growth of the next phase? I think clearly, clearly when you talk about digital adoption, we are talking about digital adoption, like whether it is the metros or Bharat 1, Bharat 2, Bharat 3 everywhere, right? Okay, there is massive digital adoption happening out there. We ourselves, as a platform, have profiles for over 550 million users, you know, so a large part of our user base is representing Bharat 2 and Bharat 3. Yeah, so I don't think like when you look at even payment adoption in the country, yeah, we are really talking about, you know, payment adoption happening across India, right? Or when you're looking at e-commerce adoption, when you talk about, you know, D2C businesses, okay, who are selling things to consumers, whether they are in the fashion space, beauty space, or whether it's an e-commerce portal, all of them are getting that both because finally, see, digital is a big equalizer. Let's see that, right? Digital is a big equalizer. And obviously, you know, you could probably say that, you know, when you're talking about the population in India, there is still a handful of people who live in metros. So clearly, the growth is going to come from where the numbers are. Okay, great.  What is the shelf life of a data point, you know, in terms of capitalizing on that trend, according to you, is there something like that in your view? I think you would classify data into different types of data. There could be data points which are perishable, highly perishable. There could be certain data points which could have a much longer shelf life. Okay. So you would say that, okay, fine, you know, you know, finally, from a marketer perspective, someone looks at the demographic profile of a user, someone looks at the life stage of that user, and then someone looks at their shopping behavior, correct? Okay. So there are some of these pieces out there. Yeah. So when you're looking at if I'm, let's put it this way, if I'm an insurance company, and I want to target people who are graduates with an income of 5 lakh about, correct? So anyone who's in that bracket is relevant to me, right? Okay. So anyone which is an ed tech player, if Bayjus is an ed tech player, and they want to target parents, so then they're really looking at a mix of demo profile, then they want the right affluence profile, and they also want to know whether, you know, these people, this person out there is digitally savvy to make online transactions or not. Right. So I would say that whenever we try to look at data, we just have to look at the context and say that, you know, whether I'm leveraging perishable data or whether I'm leveraging some data points, which have a longer shelf life. Right. Absolutely. I think there's a lot that lies, you know, in this conversation. But however, we are short on time. So I have to really thank you for taking out time and sharing those deep insights. And of course, the small screen is the place where the big data is coming from, and it will come keep coming. But thank you so much for joining us on this fireside chat. Thank you, Mr. Koran. Thank you so much. Yeah. Thank you. And thank you. Thank you for having me. Yeah. Bye.


What is dialect? In order to answer this question, we need to talk a little bit about how language works and specifically how it's always changing to fit social circumstances. Language, as sociolinguist Rosina Lippi-Green says, is flexible and constantly flexing. What does this mean? First, language is flexible. Language always changes to fit circumstances. For instance, the language that you use to speak to your parents or your siblings is most likely different, at least in some ways, from the language you use to talk to your professors. But languages are also flexing. In other words, the way language changes isn't random or haphazard. Language flexes. That is, language is a tool used by systems of power not only to enforce that power, you might think of your parents telling you to go to your room. But also, it's through the type of language we use that we express who we are, what groups we belong to, and who we want to be. Language is every bit as much a marker of your identity as the clothes you wear. So what does this have to do with dialect? Linguists and sociolinguists generally define dialects as versions of a single language that are mutually intelligible but that differ in systematic ways from each other. There are different degrees of difference in human language. Some language variation is small, like simple differences in accent. Basically, differences in the way specific words are pronounced and in English, this usually means differences in the vowel sounds of specific words. And some language variation is large. For instance, the differences between English and the related but distinct language like Swedish. Two dialects are somewhere in the middle when it comes to how different they are. The differences will be bigger than simply different accents and might include some grammatical differences, some differences in common words, and some differences in tone or the rhythm of each form of speech. But speakers of each dialect will still be able to understand each other most if not all of the time. So now comes the interesting stuff. You'll notice that I never used the word dialect in the singular in my definition. Frankly, it's impossible to talk about the meaning of dialect without thinking of dialects in the plural. That is, the definition of just one dialect doesn't really have any meaning without another dialect to compare it to, because dialects are about language difference. There's no one dialect of any language, including English, that's more legitimate, more natural, or more basic than any other. This doesn't mean that language variety and dialect differences happen in a vacuum or are disconnected from social pressures. Remember that discussion earlier about language flexing and language as a type of power. Language varieties are often so closely associated with racial or ethnic identities that discrimination based on the way a person speaks is often just a stand in for discrimination based on their race. And in fact, how and when we distinguish whether a language difference is simply a difference in accent or one of dialect or language can often have as much to do with how we're deciding to flex our language as anything else. That is, how we're choosing to identify ourselves as different ethnicities, races, or political groups. And who gets to say where these boundaries are relates to other systems of power. For instance, speakers of what has often been called the prestige dialect in any one language, that is the dialect of the language that's associated with power, wealth, and education often hear markers of difference in other speakers of another dialect, but are much less aware of their own ways of speaking. Whereas people who speak non prestige dialects, dialects without associations with power, wealth, and education are often made painfully aware that they aren't speaking their own language correctly. In other words, as with everything having to do with language, dialects aren't just about words, but about how words are used in context. What are some identifiable markers of how you speak your language compared to others around you? How does your language change when you're in different settings? What group does your language help you to belong to?


This research paper proposes a new method to characterize neural activity during robot-assisted bimanual training. This method combines electroencephalogram, EEG, and functional near-infrared spectroscopy, FNIRS, data to provide more accurate measurements of brain activity. The authors found that the combined data provided better discrimination between different types of bimanual training tasks compared to either EEG or FNIRS data alone. This suggests that combining these two modalities could be useful for measuring changes in brain activity associated with bimanual training. This article was authored by Yichuan Jiang, Rui Ma, Shurchin Qi, and others.


By special recording, General Mills, makers of Cheerios, the Oaks cereal ready to eat, and Wheaties breakfast of champions presents, The Lull Ranger! By a cloud of dust and a hockey-high of silver, The Lull Ranger! Being a resourceful math guider of the plains, let the fight for law and order in the early western United States, find a greater champion of justice. Return with us now to those thrilling days of yesteryear. A lot of the past come up wondering who speaks of the Great Horse Silver. But we'll rate your day off right. Does all sorts of good things for your body. Helps you have strong bones and muscles. Take on a bowl of Cheerios and milk for real go-power. You like that wonderful toasted oat flavor too. Downright delicious. Come to think of it, Cheerios is one of the tastiest muscle-building foods you can eat. Try Cheerios and you'll hear Tom Graham did better with his cattle. He'll sell for enough money to pay off my notes. Boys, I need his ranch to give me the run of land I need. I don't want him to pay me.  Kill him? No, no Ray. If he's returning his money from him, that's all. If he doesn't have the money on the due date, he can't pay. You have claim his ranch. How do we get the money, boss? He's not going to carry it with him through engine territory from Dutch to this town, is he? No, no, no. Wells Fargo will handle it. They will pick up his money at their office in Orville and carry it from there to this town. Meaning we'll have ten miles between here and Orville where we can ambush him. Tomorrow start keeping a watch on a Wells Fargo office for Graham to collect his money. This trail happens. Then while they remain behind, he heads off. He spent five days and nights on the trail. Early on the sixth day, the date when payment on his notes was due, he arrived in Orville and claimed his money at the Wells Fargo office. $14,000, eh? Well, here's my receipt. Well, thank you, sir. Will you be taking a guide with you to trail town? Ten mile ride? No, don't need one. I'll be in trail town in three hours. As Tom Graham placed the money in his haversack, his woman across his shoulder, a man, rode through a heavily wooded area until he came to a clearing. The entrance to an abandoned mine shaft. Hazen dismounted and covered the cabin nearby. Inside the cabin, he was greeted by Rafe Tyler. Is old man Graham all right? Yeah. Rafe, we better get down to the trail right away. Graham's heading this way now? He sure is. So let's ride down to the road and be ready to take him over. Come on. I suppose maybe Graham... Right here. Pull your bandana over your face. Soon. I see. Graham, come on. We can't even bleed in here. Let's get him away from here. Yeah, yeah, sure. Come on this way. Get up there. So it doesn't matter where we put him. The money's in that haversack across his shoulder. That's all I'm put at this. Just about finished. Yeah. Now let's take the money. The money-leading haversack from the internet fork and left him in a shallow slag. You have to go to the boss and tell him what happened because, of course, it's not here. See, it's up down the side of the hill, nibbling grass. No one's going to find it up here. Besides, all I told you to get was the money. You got to bring that to the boss now? No. Well, hide it in the bushes behind the first shot cafe. The boss will meet us that late this afternoon. Come on. Yeah, yeah. Heading along a filled-in travel path from the hill south above the old blood on the neck and saddle of that horse. Maybe right or have accident. Let's take a look. Calm the horse. Easy, cameosabe. See, hope friends go back through bushes. Toto, you lead the way. Turn their backs and lighted them. We're sitting with no one waiting in ambush. Toto played his lemon on the ground nearby. It was then that he came upon the slag pit. You must have a guess. He got knocked all over close. Get him out of there and see if he's alive. He grabbed him from the pit and placed him on the ground. At the end of that time, he rose to his feet. He's alive. He's old, Toto, but also strong. He's the most people to move. But fortunately, our friend Dr. Levick remained there. A wise litter that they lashed to the rancher's horse but dared to leave the mine area. The Lord Ranger has studied the hoof prints of the two horses. They've evidently been there a short time before. Thank you. We keep eyes on prints. And when we get to main trail, we see which way them go. Easy, easy, easy. If they do, we'll see. Especially marked package of Cheerios. There are nine different bills in the whole set, from $1,000 to $1,000. And each bill looks so much like the original Confederate bill, you can hardly tell a difference.  As I said, one bill comes free with each special Cheerios package. No waiting, nothing to send in. It's right at your grocery. If you get a $2 bill in your first package, you may get a $500 bill in the next and so on. It's easy to collect the whole set of nine different bills. And I bet you want to be the first in your neighborhood to have them all. And you'll have something else that's good too. Cheerios! Seems everybody loves that wonderful toasted old flavor, and everybody needs the go-power Cheerios gives. Remember now, inside each special Cheerios package, there's a copy of a real genuine Confederate bill. Start collecting yours today. This was like a ghost to the cafe the general store. Ah, nobody see you then. Dr. Levitt's office is in a promise spot there opposite the cafe. Someone in the cafe might notice my make this man at the doctor's office. I'll have a good view of the main street, and I'll be waiting for you to return and talk to the doctor's office. Pick up the trail of these footprints we've been following. There's no doubt about it. The riders with the horses came here. We see cracks. He's playing in dirt. But hurry to the doctor now. I'll be waiting to hear what you learn. They were expecting their boss Clyde Watson in front of the cafe and pushed open the swinging doors. He had taken only three steps otherwise deserted street in open mouth surprise. He stood as one of the days watching the scene as the character after the doctor's office. Then great pilot turned and ran back into the cafe. With your rave, it looked like you'd seen a ghost or something. Maybe I did. I'm not sure. Peter, would you know Tom Graham's horse if you saw it again? Sure, why?  Oh, you're crazy. Now, come on outside. I want you to see for yourself. What they let down is... ...the doctor's office here. Oh, in the hedging post, we left our horses. They're all gone. Look at them now.  Who's studying this? Redskins after some people are going to grab them fast. But, Tom, I just completed an examination of the shoes on two horses. The Indians straightened up to place the ported guns of both crooks. All right. You're sneaking to see when Redskins stand right where you are. What's the idea? What were you looking at? The look at horses. You own horses? Yeah, these are our horses. They're trying to steal them, aren't they? Oh, we follow them here for money. Here they play. Injun, who is that you brought into the doctor's office? Manly fine. Injun, that man isn't alive. See, he couldn't be. Injun, take your horse over there in front of the doctor's office. Then, turn around and walk to it. Take his redskins to the port to let him know what's happened. Move, Injun. Nobody's going to help you. Injun will come to his rescue. But when Pete Hayden mentioned a mysterious boss, the Indians decided to submit the capture in the hope of learning the boss's identity. He raised his hands above his head and then, doing so, made a secret signal with his fingers that all was well with him. Injun, is that you turning the horses around and coming this way? Why is that, big fella? He stopped near the stable. So I'll take the engine into the stable here and wait.  It was ten minutes before Watson, entered and walked to the stall where they found our hell tunnel. Says you buttoned the job. It claimed escape from the mine shaft. He's in Trailtown now. That right? Yeah, boss. The Indians said he found Graham alive. When Pete shot him, we both thought he was dead or would be sold. I told you, I should have finished him. He's still alive. That means I don't get his ranch. Oh, shoot, you did it all right. He said if he didn't have the money to pay off your notes, you could go to court and claim his property. The money's hidden in the bushes behind the cafe. I suppose Graham had some ideas about my having him held up. I suppose he had some idea who you thought it was. That was me. Uh, Graham, Pete. Graham pulled Rick's band down off his face. What? He knew Rick. What if you bungling, climbing idiot? You'll die for this. I'll actually right now. Force, wait. It's true, Graham saw me, but that doesn't mean he'll identify you. He knows you worked for me. What do you mean I live? The engine told me he's still unconscious. I'm unconscious, eh? Well, maybe there's a chance to make sure he doesn't come too. I'll have to handle this myself. We'll do whatever you say, boy. No, you will file things up again. I'll go to the doctor's office. Doc Levitt doesn't suspect me, I'm sure. You two take care of this Indian after I leave. And stay here. I'll get the money, too. Watson hurried outside to wear his settled horse for their readiness. Pete looked at Rick. Instead of coming here and telling him we should have taken the money and then moved. Now, let's get rid of this engine. I wouldn't call this truck. Hey, what hole is this, man? Right here. Hey, Pete, you'll near. I heard everything. I don't take over. Man is these men. I'll take their guns. And I'm going directly after that man who left here. When you finish with those two, take them in the trails out at once. Did he say it before? They stepped inside the doctor, whom he knew very well, with a merging from an adjoining doctor. The man who came here, where is he? Mr. Watson? Yes. He must have become conscious, and I should have allowed... Please, out of the way. Well, Ranger, push past the doctor, enter the room, install Clyde Watson, bet over the wounded man with his hands crossed. First question. Just attend to Mr. Graham. You must save him. Yes. While the doctor and mother treated the gasping tom, grabbed the wrists and ankles of Clyde Watson. Then the mask man said, You can't murder anyone now, Watson. So I'll leave you here for a while. I'm going to the rear of the cafe and find the money your pal's hidden in the bushes there. When Tahoe had brought the two other crooks to trail town, the sheriff summoned from the county seat of Orville, learned a whole, solid story. Graham, we've covered his money, thanks to the mask man and his Indian friend. Those two rattlesnakes, Thailand Asian, have told everything. Watson's talking too, isn't it? He's trying to save his own hide. He even told how he cheated the people he lent money to and the illegal interest rates he charged. They don't have to pay that money now, do they? The court will decide that. I'm betting they get their property back and that Watson goes to jail for usury as well as attempted murder. He's lucky he's not going to be hanged. He might have been if the mask man had arrived when he did. Say, that mask man was a friend of yours, wasn't he? Yes, my friend, Graham's friend, the law's friend and the friend of everyone in the West. You see, Sheriff, he's the lone ranger. Oh, get on your way. Get on your way. Get on your way with me. You'll never get discouraged if you keep in mind champions are made, not born. Let's see how Tom Thiers, past catching end for the Los Angeles Rams, got on his way. At 12, Tom played football a lot and many a bump is what he got but he kept trying, never quit. And here's what helped to keep him fit. He ate his Wheaties every bit. Today, Tom sparks he still on which he drives. Wheaties to Thiers, there's a past combination that's been flicking steady now for 19 years. Real energy in Wheaties. There's a whole kernel of wheat in every Wheaties flake. Okay, Tom, smack that pat. On his way, on his way. He's on his way, on his way. Get on your way. Get on your way. Get on your way. Get on your way with Wheaties. Back for sub-champions. Created by George W. Tremble, Mure Incorporated. Directed by Charles D. Livingston and edited by Fran Stryker. The part of the Lone Ranger is played by Bryday at this same time. This recorded program has come to you from Detroit. This is ABC Radio Network.


Alright everybody, what is going on? Welcome back to another video. Today's video is just a little bit of an announcement over anything else. There's no reactions, nothing like that, no vlogs, no travel, nothing like that. Today, I just want to let you guys know, officially, that I have set up a Twitch account. So some of you may have tuned in to some YouTube livestreams that I've tried doing. I've had so much fun with them.   It's great. Anyways, the more I look into it, the more I, you know, learn about streaming, the more I heard about Twitch. And finally, I've gone over and set up an account. So I am under the account name, Jacob McDonald27. And I'll be hopping on there every now and then. I can't say when or where or for how long, but I will be hopping on there and I will be telling my YouTube audience through the community section when I'm going to go on there. So look out for that. If you do want to follow me on Twitch, it's once again, Jacob McDonald27. And I'll see you there. It's going to be fun. We're going to be playing Madden, of course. I'm pretty, I'm going to get a couple of other games, actually. We can't just be playing Madden. So, yeah, I mean, to even be here making this video, you know, knowing that some of you guys really are interested in watching me play or, you know, just interacting with me through live stream is amazing. And I really appreciate it from the bottom of my heart, guys, for all you guys who do decide to follow me or do tune into any of my live streams in the future. I want to say, welcome. I want to say, let's have some fun. And may the best man win. Peace out, everybody. I'll see you over there.


3.05, RBTs provide behavior technician services only when which means there's a program in place by your board certified behavior analyst for a reason and you will follow that protocol as designed by the BCBA. You do not make up your own protocol, you do not go off script essentially. There are instructions per program and protocols per behavior in a plan and your job is to facilitate that. Your job is not to alter that in any capacity. Sometimes there's situations where things do need to be changed but a BCBA will be available to walk through those changes even on the fly if they need to happen but that's not your role so don't do it.


Good afternoon everyone and welcome. This is Melissa Arma with the Stock Swooshing. I'm here today to review Twitter You can look at this chart here and see what happened. Well, it gapped down. Actually, this was a beautiful bearish gap yesterday and Thursday It was a short. I Called this amazingly well on Thursday Held the stock within five cents and then broke. Never went back amongst below this like I went to 1960 yesterday. Wow Anyway, it's today. It really didn't do anything at all Traded up didn't go anywhere traded down The one thing that I loved about this yesterday was I thought absolutely no one is gonna buy this today That was my thinking on this yesterday to short it but You can see here the gap up that it had which you could have gone long in here on 923 This was a news-generated type of thing. I don't even know what made the gap yesterday. It doesn't even matter Probably was another news thing, but the point is that this overall chart is In a downtrend So this is not a great buy People here are wondering their speculation is someone gonna buy Twitter. What's gonna happen? Nobody knows. Okay. The thing is if you buy a stock like this that it's currently in a downtrend You were going against the institutional money that is in this right now, which is not bullish Now will the stock rally through today's close, which was around 1986 If the stock gets bought will it rally if something happens if there's another news thing Maybe it could be another news thing that nothing really happens yet But another news more speculation something's gonna happen somebody's gonna buy it Sure, that could possibly create a gap up, but that you don't know you can't predict and that's the thing about this That's the thing. It's you can't predict on something like that unless you have insider information If indeed it's gonna get bought What if it doesn't what if it doesn't? What if it does and it doesn't happen for several weeks or months and it trades down all the way down into here And and if you bought it today, you're down into here until it flips around She have to be very very careful I mean, you know, there are people that probably held through the longs in here from the news that happened back there That was created on the gap up here. They're probably people that held through that position truly believing That the stock is really gonna go higher and really gonna get bought and could explode up to some crazy number like What was the LinkedIn let me just look at that When this did this here See, that's what happened with this one here Low in here was 130 90 and then look what it did Open on this day than 194 29. So do things like that sometimes happen, of course, of course, they do but you don't know You don't know until it does. So that's the thing. It's this is real real speculation When you're buying something rumored because you don't know the timing you don't know if it's gonna happen You have absolutely no idea the price or anything else. What if it doesn't happen? It could collapse and fall off a cliff I mean, there's so many variables here So I wait until the gap happens rate the gap based on my 26 point rating system and play it It could be a bullish gap. It could be a bearish gap, but I wait until the event has occurred Okay, and that's what I do and then I put my money based on my conviction in my gap rating method on the 26 points I think that is You know anything you do in the stock market obviously a speculation because You know You never know until the stock actually opens and you take the train and you've got the money booked exactly If you're right or wrong or how much money you have based on what happens You can go back in time and say this that and the other you don't know until you're in the trade Have booked the money and you're out But when I do my thing when I rate my gap, you know To me I have a lot of conviction when I decide to take a trade and it's based on a strategy This is pure speculation here to buy something based on you know a rumored news event Could it pay off in a huge way? Yes Is this something that I I think people should do all the time? No, and even if people want to do it they should do it out of the very tiny tiny baby small size Because the exact opposite thing could happen of course, you know People are thinking something's gonna happen on this What if it doesn't it did close today in 1985 that was still a higher price than it was back out here a month ago So, you know don't think that this couldn't absolutely fall off a cliff and collapse if in fact nothing happens with this and drop all Down to 15 or 14 or $10 so anything's possible very speculative. So be careful be careful with this Good luck everyone. Have a great weekend for more information to learn my golden gap Rating system you can learn in the golden gap course email me at Melissa at the stocks wish calm have great day everyone