How to increase your landing page conversions by up to 320% proven tips.  Well in this video I'm going to walk you through all the steps that you need to do to get that conversion rate up. And I'll show you how to do it over 300%. Not bad, huh? Keep watching. Hey, if you haven't yet make sure you subscribe, hit that subscribe button, turn it from red to gray. Don't forget to ring the bell. Oh, my bell's crooked. There you go. Don't forget to ring the bell. Turn on all bell notifications so you're notified each and every time I go live or if I upload a video. So we want to get our conversions up, obviously. The more you get those conversions up the more you're going to get more views. The more you're going to get more opt-ins and webinar attendees and sell more products and all that good stuff. So how do you do it? Number one, create a conversion friendly landing page. What do I mean by that? A page that is proven to actually convert. Now how do you do that? You could go out and try to figure out all this stuff on your own or you could get a software called Cartra. Now I'm an affiliate for Cartra but I will have a link below. Cartra is amazing because they have templates in there that have already been proven to convert. And if you just grab one of their templates and put your information on it, you're going to tend to get good results too. So that's the first thing you need to do and you can spend all the time and money and try to tweak it and do all that. Or you can just grab one of their templates, pop it into your website and away you go you've got a high converting landing page. Number two, choose one call to action on your landing page. Now a lot of people will think well hey I'm going to try to get them to download this PDF and I want to get them to sign up for my webinar and if they want to buy a product I want them to click here and buy my course. Nothing could be further from the truth. All this does is confuse people. There should be one clear call to action. One on that page. Now you can have multiple buttons for that call to action. However you just want one call to action. Maybe you want them to buy. Maybe you want them to opt in. Maybe you want them to sign up. But make sure you're only using one call to action. Here's an example right here. This one here is by Monster Insights. Now if you look at this page there's only one thing you can do here. You can get started or you can get insights now. It's the same thing okay. They're only offering you one thing to do in this page. There's no navigation bar. You want to get rid of navigation bars on landing pages. There's nothing else to do. It's just opt in. That's the only thing they want you to do. Now here's another example from Opt-In Monster. It's e-commerce conversion optimization and it's get started now or get started. Okay you going to start or you're going to start. Okay so that's another good example of that. Number three use simplicity in landing page design. Don't try to go complicated. It's funny because people put forth a whole lot more work than they need to. A simple landing page is the way to go. Larger fonts not a lot of information just what you need to get your point across. Now here's a good example right here from WP Forms. It says drag and drop WordPress form builder. At the top it says get WP Forms now and in the middle it says get WP Forms now and it has all the information in the middle that you need and it's simple and easy to do. Number four is use colors and contrast to drive action. Here's another example right here from Opt-In Monster and if you notice they've got this blue but that green button really pops there. Okay this is the easiest way to do this by using these bright contrasting colors. It makes it so much simpler. You can use this technique to keep less significant information distracting users from the main conversion goals. Simply choose a color that is similar to colors on the rest of the page. It's that easy. Number five is use urgency. Urgency is so important guys. Even if you have a great offer, even if people think it's a great price, it's a great product, it's a great service. If there's no urgency why would they want to act right now? We want to get them to act now because if they don't act now what's going to happen is they're going to forget to do it. They're going to forget to go back. They're never going to do it. We have to create some urgency and we have to do it right now. Now this can be done in many ways by saying you have a limited quantity or limited time and here's a page right here I'm showing up here. It's got a countdown timer on it and it's the same marketing principles of all products is that we want to get them to do it right now and that countdown timer can oftentimes help. That is something else that is used in Cartra which I will have a link to in the description of this video. You can watch a video on Cartra. It's absolutely free to watch a video. You don't have to opt in or give your email or anything and if you're interested in Cartra which is a great marketing tool where you can do all these things. You can get a trial for only $1 if you use my affiliate link below. The next thing you can do number six is add social proof to your offer. This is quite simply one of the best things you can do. Now don't overdo this. I'm going to put on the screen here right now some testimonials from some people and what people are saying. Now these testimonial boxes are free inside Cartra. The software I just talked to you about. So you don't have to design these or anything. You just pop it right in. It's a template and then you can put it in the people's names and what they said and all that good stuff. But by using this people tend to want to buy your product more. Matter of fact it's been proven that 91% of the people look at reviews and testimonials and 84% of those people are actually swayed to purchase your product because of them. Number seven use live chat or a help desk. Now inside of Cartra this is absolutely free. It comes with the software. The one I've been telling you about in this video. It has the live chat. It has the help desk. The help desk is great because if you can't sit at your computer all the time and answer questions or you don't have somebody to do it. It actually sends you an email when somebody submits a question and you can jump right on it and answer that question. It notifies you and this is absolutely free within the Cartra software. There's a link right here. You can go to that link and you can actually get Cartra. Number eight make it easier for customers to contact you. If they see it's easy to contact you. They're not going to have that fear of if I buy this product what am I going to do if something goes wrong. If it doesn't fit. If I don't like it whatever the case may be. So it's really important that you make it easy for people to contact you. Eight hundred number is great. Having your email address on that page is great. Having a help desk on that page is great. All these things show that you want to be in touch with your customers and it makes it more likely to buy your products. And let me add to that having a street address is really important too. And if you don't have one you can get one through a post office service or something like that. But you got to have some address where they can mail to too. All of those components put together create a lot of trust and make people more willing to do business with you. Number nine use pop ups to capture traffic. Now on all of our survival food landing pages we have a pop up if they go to leave that page a little box pops up and it says wait get it now and use this code and you could save 10% off. So what we do is if we know we're losing a customer if we know they're leaving the page anyhow their mouse is going off the page we're willing to discount that product a little bit to capture their business. I can't tell you how many sales we get I would say probably 30 or 40% of our sales people use that discount code from a pop up box when they were on the page which tells me that's business I would have missed all together because they were leaving the page. Now this is something also that is in Cartra absolutely free when you get Cartra they will give you pop up boxes and exit intent boxes absolutely free on all your landing pages. Number 10 optimize your landing page with SEO. What is SEO? Search engine optimization. It's been proven that the majority of the traffic going to landing pages can be captured with SEO. Now you may build a landing page for a funnel where you're going to send people to it and you're going to email them and send them there and get them to buy your product but why not use SEO also. Why not capture people that stumble on your page that never got your emails and let them buy your products or services to you can do all of this inside Cartra they make it super easy. Number 11 improve your page load speed for higher conversions. Check out this. Now look at this one second delay in page load time equals a 7% loss in conversions 11% fewer page views and 16% decrease in customer satisfaction in dollar terms. This means that if your site typically does $100,000 a day this year it could lose $2.5 million in sales. Why do that? And number 12 track conversions on your landing pages to improve those pages. This is something else you can do in Cartra. Once again I'll have a link below for Cartra but in Cartra you can tell which pages are converting and which ones aren't. You can also split test your pages. You could have a different title on one page from the other page. You could have a different video on one page and the other page, a different picture, a different color and that way you can optimize that landing page and increase your conversions. All of this can be done free inside of Cartra. So as you can see you can really improve your landing pages and it's probably the first thing you should do. Most people tend to start making more and more and more landing pages thinking they're going to make more money but they've never optimized the pages they already have. It's a good idea to get those optimized first get them tweaked first and I know you could spend the rest of your life tweaking a page but tweak it enough to where you see some results. If you've tweaked it a couple times and you see zero results then you need to keep working on it. If you've tweaked it a few times and you've seen good results then you can move on to making another landing page. But make sure you've had success with one of your pages before you move on to making more because then you'll just be making more awful pages, right? But if you use a software like Cartra they have landing pages that are pre-built. They have templates in there. You can just grab one of those templates and customize it for your business and you don't have to worry if it's going to convert because they've proven it already does so that's a good thing to do. Once again the link to Cartra is below. All you have to do is click it. You can watch a free video. You don't have to give me your email or anything like that but if you like it you can get Cartra for a trial for only one dollar. Thank you so much for watching this video. I really appreciate it. Don't forget to give me a thumbs up. The button's right there. Go ahead and do that right now. Please. Thank you. Okay. And don't forget to subscribe. There's a subscribe button down there. Turn it from red to gray and turn on all bell notifications so you're notified each and every time I go live or if I upload a video. Thank you so much for watching this video and I'll see you in the next one. Hey thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also click on one of those videos there. Keep watching on my channel.


From VOA Learning English, this is the Health Report. In the United States, hospitals with the best resources to treat injuries are known as trauma centers. One of the largest is at the Los Angeles County University of Southern California Medical Center. Dr. Dimitrios Dimitriotis is the director of trauma services at the hospital. He says when a trauma team is activated, all the members are expected to be ready within five minutes. This happens before the patient even arrives. Every member of the team has a job to do. Dr. Dimitriotis says this methodical way of treating patients in the trauma center has greatly reduced preventable deaths. Other trauma care changes have also improved survival rates. One change involves emergency medical technicians and paramedics. These first responders are often with local fire and rescue departments. They can start treatment in the field while communicating with doctors at the hospital. But Dr. Dimitriotis says the thinking now is to avoid any delays in transporting seriously injured patients. The new policy is known as scoop and run. Another change is that the hospital does not always operate on patients with gunshots to the abdomen. Avoiding surgery reduces the risk of infection and other problems. Some lessons in trauma care have come from the wars in Iraq and Afghanistan. Dr. Dimitriotis says one lesson is to not give trauma patients large amounts of saline and other intravenous fluids. Patients are given fresh blood products instead. Changes like these have improved the chances of survival in trauma centers by as much as 25%. For VOA Learning English, I'm Mario Ritter.


Today, I want to talk about something that is very much in the news and has been in the news for a long long time and There doesn't seem to be any end in sight To what I'm talking about and that is the foreclosure for crisis the housing crisis You know this foreclosure crisis has crawled on for four years now In fact the latest case Schiller housing index fell 3.4% during October from a year ago Despite the fact that every year all the pundits say This is the bottom in housing In fact in June of 2009 CNBC's Jim Kramer, and I know you get all of your news from Jim Kramer He told his mad money viewers that the residential real estate had finally found a floor The next year the CEO of toll brothers Douglas yearly He said in late 2010 the recovery is here to stay Yet case Schiller continues to fall and fall and fall, and you know if that wasn't bad enough I don't know if you read this but in the last few weeks the National Association of Realtors Finally fast up they finally fast up because they said they've been overstating sales for the previous Previous three years in terms of their counting up of sales Yeah, three million sales that they said happened never happened So when you adjust that out if you think some things have been bad Well actual sales were 14 percent worse than what they had actually said and in fact In 2010 it was 14.6 percent less than what they would say But that didn't stop Jamie Diamond from JP Morgan Chase the other day. He sat down with NBC's Maria Bartiromo and He also said that again the housing market has bottomed Really? Well the fact is nobody knows how bad the housing market is and They don't know how bad the housing market is going to be and just think about this core logic Who does work in this area? Projects that the shadow inventory and shadow inventory being Foreclosures waiting to happen but not yet on the market is 1.6 million homes throughout the United States 1.6 sounds like a big number But think about this Recently there was a deposition where an attorney Who was deposed a bankruptcy attorney who was deposed? Said under oath and the attorneys I know When they're under oath in an opposition Tell the truth now. I don't know You might have your opinions on whether lawyers tell the truth any other time but When they're under oath they tend to tell the truth what he said was that Fannie Mae representatives told him that There were six hundred thousand Fannie Mae Homes mortgages in shadow inventory 600,000 just with Fannie Mae Not in the United States just in the state of Florida 600,000 shadow inventory Fannie Mae only not Freddie Mac Not JP Morgan not B of A But just in the state of Florida Fannie Mae, so I don't think core logics Estimation of the mortgage overhand is in any way shape or form Close to being reality Fact is housing prices have fallen from 2007 2009 33% below their 2006 peak Now we haven't seen declines on this scale since the Great Depression And what that means in dollars and cents is in the aggregate seven trillion dollars of household equity Home equity the difference between the value of your home and what you owe on your home The difference between that in the aggregate has fallen Seven trillion dollars. That's more than half more than half of the aggregate home equity that exists Existed in early 2006. It's all been gone wiped out Now the Federal Reserve is doing a lot of work on this lately I don't know if you've noticed but they just came out with a white paper last week and They say that there's 12 million homes Underwater 12 million homes where the debt on the home is higher than the value of the of the underlying collateral and the aggregate negative equity is 700 billion dollars of these mortgages 8.6 million of them are current We continue to have people who are there's probably people in this audience that continue to pay and pay and pay Despite the fact that they have negative equity of roughly 425 billion dollars in the aggregate, but they continue to pay But even the Federal Reserve knows Given this situation, there's continual problems in the housing market Bill Dudley president. He's actually my favorite federal reserve Talking head because he says such stupid things, but This one I think he may have right the Federal Reserve bill Dudley from the Federal Reserve wrote that Continued house price declines could lead to even more defaults more foreclosures and distress sales undermining wealth confidence and Spending breaking this vicious cycle is one of the most pressing issues facing policymakers Of course, I would contend and will contend during this talk that policymakers should just butt out, but The at least is aware of the potential for further Fall and home housing prices and the effect that that's going to That that's going to have now Ben Bernanke figures. He's done all he can do He's he said the Federal Reserve has made enormous efforts to try to help this economy recover and stabilize through the control of interest rates or monetary policy he said These policies have driven Interest rates to record lows record lows. Yeah zero is is pretty low Monetary policy can do a lot. He says but monetary policy is not a panacea So on the housing crisis Bernanke Said strong government program to help the industry recover would aid the feds own Efforts to boost the housing Boost housing by driving mortgage rates lower He said then and the Fed white paper that I mentioned earlier mentions three problems in housing credit-worthy borrowers cannot find mortgages Number two the foreclosure process is costly and inefficient and number three the persistent excess supply of homes on the market Those people at the Fed know exactly what's going on. They've identified. There's excess supply of homes. It's amazing Now the gang at the Fed writes that there's there's really if if there's no policy to action to address these problems Then they say and I quote the Adjustment process will take longer and incur more deadweight losses causing home prices love sending home prices lower and thereby Prolonging the downward pressure on the wealth of current homeowners and the resultant drag on the economy at large Now of course a con Austrian economists know That it's actually policy action that has prolonged This crisis already and more government intervention is only going to make matters worse for instance I can think of nothing worse than to have Fannie and Freddie Be the largest land Landlords in the United States. Can you imagine that they own the majority of rental property? But that's what they're talking about doing that. They're talking about there's a policy initiative out there that Fannie Mae and And Freddie Mac become take ownership of these properties and rent them out just to get them out of the supply chain Also, I think it's terrible policy to get government more involved With the home modification market It's clearly hasn't worked to this point and it won't work going forward now. This has been a big not a Big issue on the campaign trail but it has been mentioned at least one or two debates and every one of the Republican candidates have been asked about what they would do with about the housing crisis and In fact new gingers said he would rewrite the rules to make it profitable for banks To renegotiate loan principal amounts. That's newt gingrich's big idea Good old newt he wants to make sure that his banking buddies can Write off principle and come out smelling like a rose After all gingrich earned 1.6 to 1.8 billion dollar or million dollars Working for mortgage bar giant Freddie Mac his critics claim he was lobbying But you know newt says that he maintained he maintains that he only offered strategic Advice as a historian Now we have some historians in the audience. I think Tom De Lorenzo is a historian Have have you ever made 1.6 million dollars working for Fannie or Freddie? Have they called you? Would you they have called you and And Thankfully Tom De Lorenzo turned them down ladies and gentlemen give him a big hand Well reporters said that newt disagrees with his Republican colleagues about the free market that the free market will find a way To let the banks and the homeowners work things out. Well You know that remains to do that remains to be seen now President Obama of course has gotten in this fray and his big idea if you remember He said he came in and was able to adjust Fannie Mae and Freddie Mac rules to allow people to refinance loans Even when they were 125% Loan to value so that means if you were 25% underwater on your mortgage President Obama made it easier for you to go ahead and refinance. He said that this Policy would save homeowners Thousands and thousands of dollars and this is his way of solving the housing crisis Princeton professor Alan Blinder. He's of course. He's one of these go-to economic wise men he he penned an op-ed in the Wall Street Journal and his idea was to force lenders to reduce principal amounts and Of course, that's going to cost money and he believes that the banks and you guys should share the cost in that Taxpayers and banks only with the proviso that if The home does eventually go up in value that the government be able to Get an equity kicker if the prices go back up now Blinder also thinks it's a Federal Reserve and the Treasury should provide cheap financing to developers To go ahead and buy up properties with the intention of renting them out again It's similar to that Fannie and Freddie being in the rental business Martin Feldstein of Harvard He always need a Harvard man to weigh in on this he put in his two cents worth for the New York Times and He points out that that homes have dropped 40% and the result he said less consumer spending That's what he's worried about But he claims that the government can stop the fall of prices by just slicing off the amount of mortgage Anyone has that is in excess of a hundred and ten percent of loan to value So if you're ten percent underwater or if you're more than ten percent underwater then Feldstein would just come in and And do away with anything Above that and he said that would fix things. He says the policy would cost $350 billion or less and it would modify 11 million dollars or 11 million loans that are under water in America Now of course who's gonna who's gonna pick up this cost? Well the banks and the government are going to split again the government is you and you and you and you He's going to pick up the cost here he said in the case of Mortgages held by Fannie Mae and Freddie Mac and this is a direct quote the government would just be paying itself Presumably wrote that with a straight face when he did this so and and of course if if you had a Mortgage that was underwater by over ten ten percent and you allowed the government to Expunge that debt that exceeded that the borrowers would then accept full recourse For the rest of their mortgage now what that means is I don't know what kind of what this law is in Texas But in many states Mortgages are essentially non recourse So if you're foreclosed upon and the home brings less than what you owe at a foreclosure sale there is a what's called a deficiency and in non Recourse states then the lender cannot come after the homeowner for that deficiency and but in this case in the Feldstein plan that would that would be reworked to the and Borrowers would have to accept full recourse for doing them Feldstein said I cannot agree with those who say we should just let housing prices continue to fail till they stop by themselves Also, although some forest fires are allowed to burn out naturally. No one lets fires continue To burn when they threaten residential neighborhoods But the fact is that recovering 33% of a fallen housing prices.  This is gonna take forever So I mean despite the obvious policymakers and wonks. They think this trimming of Mortgage principle down to just 10% underwater or allowing people to refinance when they're 25% underwater or more Well, somehow halt the sliding home values and somehow spur consumer spending The belief is is that if you know if you're just kind of sorta underwater Then you're just gonna keep faithfully paying Fannie and Freddie and B of a and JP Morgan Chase Until the rest of time Never mind that it's going to take years and years and years in fact You'll probably pass away before you ever have any equity in your home So all of these ideas to save the housing market and supposedly to increase Consumer spending are doing just the opposite these people keep Keep people chained to the homes that they're still in they can't move to where better jobs are Factors is a great example of this that was brought out. I believe it was in a USA Today article that There's a heavy equipment operator in North Las Vegas, Nevada, and he bought his home at the peak and in 2006 Denny's There is very little need for heavy equipment operators in North Las Vegas anymore They're needed in Oklahoma. He has the opportunity to go to Oklahoma and get a job, but he is $200,000 Underwater on his home, so he can't leave and he feels compelled morally to keep paying But he's unemployed and he's he's running out of running out of money and running out of time Now the Blinder and the Feldstein proposals would take about a hundred and ninety thousand off his mortgage But the problem is it's not going to get him a new job So you can reduce you can reduce principal amounts, but They're not going to be enough and they're not going to put them back to work The idea is that the too big to fail banks will come and the idea that these too big to fail banks are Going to hold up their hand and say sure we'll cover we'll cover half the cost of this is is crazy Because that's going to come exactly out of their bottom line They don't have enough capital to cover that and if they did do that they would immediately go To Washington DC with a tin cup in their hand and say we need another tarp bailout So it'd be tarp to tarp three and so on just to accomplish that and by the way, how much bureaucracy would be needed to manage a program of somehow Cutting everyone's mortgage amount down to a hundred and ten percent loan to value Imagine the appraisal duels that will go on anybody who's Purchased a house or tried to refi a house know what kind of boondoggles involved with getting appraisals and and One prasel versus another appraisal.  It would never it would take so long Nothing would ever happen all of these plans are really nothing to aid underwater home owners the only thing it does is aid Fannie Mae Freddie Mac and the rest of the two big to fail banks Now there's thousands of stories that people trying to do the right thing People going to their banks. They're current on their payments They walk in and want to renegotiate because they say listen. We're a hundred thousand dollars under underwater on our home or a hundred and fifty thousand dollars in our $200,000 and they go into their banks and what are the banks do? They refuse to negotiate with them. Why because these people are current Now say you're current we know we're not going to talk to you about this Why don't you go ahead and skip a couple three payments and then come back and we'll start talking to you about this And then they go through this whole grind of trying to do the government Read renegotiation process But all the time that the banks are not negotiating with these homeowners They are holding these mortgages on their books at a hundred cents on the dollar When there's no way the mortgage is worth that Because if you have a two hundred thousand dollar mortgage secured by a house that's worth a hundred thousand dollars That mortgage is not worth on a bank's books $200,000, but that's what the banks want to pretend and by pretending to do that. They're still in business Now Mitt Romney laid out his prescription For the America's housing crisis when he is campaigning in Nevada a couple of months ago And he said the policy makers shouldn't try and stop the foreclosure process He said let it run its course and hit bottom In the state Nevada which has the highest foreclosure rate in the country. He took a lot of flak for this In fact the governor of the state Brian Sandoval had some very harsh words for for Romney But a few few months later or a few weeks later the GOP had a CNBC debate and Romney again declared that as president he would do nothing to ease the housing crisis Markets work he says Well, mr. Romney is right Markets do work But any business dominated by entities only in business By the good graces of the government is not the free market It cannot be considered the free market the reason the housing market is not cleared is that the government Stands in the way by propping up the large mortgage holders No reasonable person sees Fanny sees Freddie Which were seized by the government September of 2008 as the product of spontaneous order to stay in business the two firms together have needed a hundred and sixty nine billion dollars to stay in business that's 169 billion dollars in taxpayer money to keep them in business and there is no end in sight every quarter Fanny and Freddie the friend of Newt Gingrich Go to the taxpayer say I've we've lost X billion dollars, and we need X billion more. That's the only reason they're in business Also at the same time there's been changes to Fasby's Fair accounting standards board rules Their numbers 157 115 124 this essentially allows banks to Value certain assets on their books at whatever they want to Now if you can allow banks to Value these mortgages that are underwater At whatever they want to you are essentially keeping them in business essentially by government fiat They are in business because the government has just merely changed the rules for their benefit and they are essentially wards of the state And that's the problem bailouts attempt to erase the effect of losses or economic failure Profit and loss go together. It's like up and down left and right Good and bad we do away with losses. We wind up diluting the meaning of profit After all why strive for profits if Uncle Sam is just going to prop you up They allow us to destroy the profit motive and the incentive to work with customers And that's what it's done in the case of the mortgage market The real help for homeowners will only arrive with Fannie and Freddie and the rest will be allowed to fail The equivalent of a Chapter 7 bankruptcy proceeding liquidation would put the underwater loans out forbid in the marketplace Now I don't know this for a fact But I'm guessing that when mr. Romney says let the market hit bottom He does not have in mind Fannie Freddie and B of a being allowed to fail I mean, I'm guessing that Mitt doesn't have that in mind, but that's what needs to happen He believes that it's a free market for you and I It's a free market for the people who sign on the dotted line on their mortgage Pay X amount per month. You have 30 years to pay The note doesn't say anything about the value of the collateral You just keep paying till the very end but 12 million households right now have a mortgage on Something that isn't an asset anymore. It will never be an asset It will continue to be a liability probably as long as they live and There's no difference in that Then being a renter and if the rent of a similar Structure is half that or a third that then the only thing it makes sense to do is to walk away Now you might say whoa, wait a minute wait a minute Doug we We believe in contracts people must honor them for the market to work But the market hasn't been allowed to work on the other side of the equation since the housing crisis began In fact Bloomberg had to go to court to obtain documents To shed how much light or shed light on how much dough the Federal Reserve really provided the banks during 2000 2008 meltdown the banks and the Fed fought this so hard that it had to go all the way to the Supreme Court and Finally the Supreme Court said no you have to hand over you had to hand over these documents 29,000 pages and it revealed that banks worldwide made 13 billion dollars on the difference between They're what they paid for their emergency funding and what they earned with that funding When you total up When you add up the guarantees and the lending limits that the Fed provided The bailout wasn't $100 billion that everybody complains about in Tartmoney the total was 7.77 trillion dollars As of March 2009 in rescuing the financial system more than half the value of everything that was produced in the United States that year Now here's just one example. Not only did B of a receive 45 Billion dollars in Tartmoney, which most everybody knows about what everybody doesn't know about is at the peak Bank of America Borrowed another 91.4 billion dollars from the Fed To stay alive now. They buy borrowed this from a very kind of alphabet soup of programs There was dozens of them just a few of them were AMLF PDC TSLF STOMO TAF you get the idea just goes on and on this like these guys strung acronyms together just for the the heck of it to Create these loan programs, but they borrowed 91 on top of the 45 billion in Tartmoney They got 91.4 billion in loans Secretly from the Fed that we didn't find out about until just the other day and it wasn't like a daylight overdraft Just because it B of a was a little shorted dough You know for a day or two Bank of America was in debt to the Federal Reserve for 518 days During the dark days of March 2009 government bailout funds amounted to over 400% of Bank of America's market cap There is no question the Bank of America was bankrupt and probably still is and That's not how the free market works But they want the free market to work for the person who's paying on their mortgage But they don't want the free market to work on The entity that owns the mortgage Now let's say Bank of America, which by the way absorbed country-wide So that was included in there Let's imagine if they were allowed to go bankrupt as they should in a free market in the free market that Mitt Romney wants to talk about What would happen what would these mortgages sell for if they were part of the banks If they were under the control of a bankruptcy trustee and put on the free market Would they sell for a hundred and ten percent of the home's value would they sell for a hundred and twenty five percent of The home's value like the Feldstein and the Obama plans No, when you're not looking for a mortgage you better have it twenty percent down You're looking for an eighty percent loan to value mortgage and in fact if you look at what distressed Sellers are receiving for assets and loans that they sell on the market It is likely that these mortgages would go for twenty five or 35 cents on the dollar And what buyers of those notes would do the first thing they would do is trying to make keep these people in their homes Trying to make these loans Conforming and performing that's the first thing they would do in fact. There's examples of this in the marketplace Lewis Rinnari who is a legend in the mortgage business worked at Solomon Brothers for those of you who Ever read Michael Lewis's great book liars poker He has a new fund called saline residential mortgage opportunity fund Was featured on the front page of the Wall Street Journal buys up distressed debt Not to not to better society but to make a profit and they made the example of a couple in st. George, Utah That had been delinquent on their loan they owed 421,000 on their mortgage Saline came to them immediately restructured the loan reduced the principal the 243,000 and reduced their payment from 3,500 a month down to 1500 a month all of a sudden they had a performing loan on their hand and Both parties benefit 90% of the loans that saline does modifications for involve reducing principal less than 2% of the modifications that the government does involve reducing principal and While many upside down Borrowers can't find anyone to talk to when they're trying to negotiate with their with their lender when saline Buys a note the first thing they do is reach out to the borrower very quickly In fact, they will send them a FedEx package with a gift card in it that can only be activated once the borrower makes Contact with saline's debt Specialist it's hard to imagine that Fannie or Freddie might do something like that Now this is much different than what Mr. Gingrich has in mind where he's thinking that current mortgage holders can somehow write down loans and make a profit at it That's not who should make a profit the current mortgage holders should be allowed to go broke Firms that lose money should be allowed to fail Otherwise precious capital continues to be wasted by these firms The firms that shouldn't make money on this are the opportunists are Opportunistic firms like saline capital They must profit and they must benefit By buying these loans out of foreclosure by making these loans performing and conforming and going ahead and second selling them into the secondary market They profit and The homeowner benefits You know Ludwig von Mises explained that one government intervention Leads to endless successions of interventions to deal with the effects of the first and subsequent interventions Ultimately, it comes down to two choices. He said Either capitalism or socialism there exists no middle way Likewise, there is no middle way in solving the housing crisis For capitalism to work its magic for underwater homeowners to be set free Mortgage holders must be allowed to fail Thank you You


Become an internet success with this three step process. Okay, so you want to be successful online? Who doesn't, right? You make a lot of money, but how do you do it? I've got a three step success path that you're gonna love. You'll want to watch this video to the very end and then you can be successful online. Look, I have fears, you have fears, we all have fears, Tim Ferriss has fears. Who's Tim Ferriss? He wrote the book, the book, the four hour work week. And he recently gave a TED talk, which was very interesting. And he talks about fears. And what he said was the things that we most fear doing or saying or asking are probably the things that we probably should be doing, saying and asking. So how do you overcome that? Well, he gave a three step process and I'd like to share that with you right now. And I think it's gonna be really beneficial to you. We tend to move towards comfort and away from discomfort. And that's how human beings are built. Unfortunately, that doesn't always serve us well. It's in us to protect ourselves because I guess many years ago we all lived in caves and if we walked outside that cave, an animal could eat you. Okay, so it was pretty dangerous.  So hopefully by going through these three steps here, I can show you how to overcome the fear. I think they're very well explained and you'll be able to overcome those things that are preventing you from being very successful. Now the first thing I'm gonna tell you and Tim would tell you is write down what you're afraid of. Write it down. What is it that you're afraid of? What is the things that's really scaring you? I know when I was in high school, I was very afraid of talking in front of people. It was a very scary thing for me to talk in front of people. I wouldn't stand up and read out of a book. I wouldn't do any of that. I was very frightened. So I came across as the tough kid who just didn't care, but bottom line is I was just scared. You know, I didn't wanna get made fun of and I don't think most people do. Today I make a living talking, which is kind of funny, but back then I couldn't do it. And I figured out that was the one thing I really needed to work on in my life was to get over being able to talk in front of a group of people. And I ended up making a living doing it, which is kind of funny.  So you need to write them down first off. You gotta realize what are they? You know, is your fear starting in business?  What is your fear? Is your fear of getting on video? What is your fear? What are the things that you're really scared of? Cause those are the things we need to work on, and you gotta identify them first. Now, once you've written down these fears, number two is create subcategories underneath each fear. You wanna have subcategories. So an example would be if you wanted to start a business. Okay, let's say you wanted to start an online business, you would be really successful at it. And that was what was scaring you. Scaring you was starting that business. So we would write down, you know, I'm scared to start an online business. So underneath that, what you wanna do is you wanna write 10 to 20 things that are worst case scenarios. 10 to 20 things. In other words, what are the 10 to 20 things that could really happen that would be really bad to you? Would be worst case scenarios from starting an online business. You need to do that first so you can see what they are. And in many times, when you write these things down, they're not so bad. When you see them, you're like, oh, it's not so bad.  You know, I lost $1,000 or whatever it is. It's not near as bad as what you think it is. Then next to all those things that you've written down, those worst case scenarios, you wanna write next to it things that you could do to prevent them, okay? Now, Google is an awesome source right now because you could actually Google any of those things to prevent those problems you were worrying about, those worst case scenarios, and find solutions to those problems. So now we're gonna write down all the solutions next to all those worst case scenarios. And then category three is gonna be repair. You know, if those worst case scenarios happened and you couldn't fix them, you know, what could you do to repair them, okay? So let's say a worst case scenario, I went online to start a business and I lost $1,000. Could you ever make back that $1,000? Could you ever get that $1,000 back or is it lost forever and there's nothing you can do about it? And we all know, yeah, of course you could get it back. You can always get more money. That's always an easy thing to do.  You have to work another shift at work or do something, but that could be fixed. And by doing this, we can see that worst case scenario, prevention things and repair things, it's really not that bad. Now, number three, what you wanna do is write down the benefits of succeeding or at least trying to do the things that you're afraid of. So in that case of starting an online business, what are the benefits of it?  There's a lot of benefits and what you're gonna find when you start writing down all the benefits of doing the thing you're afraid of, they usually far outweigh the negatives of worst case scenarios. Let me repeat that one more time. The benefits of doing the things you most fear will oftentimes more outweigh the negatives of the worst case scenarios. So bottom line is you're gonna find out that maybe you should do these things. Maybe they're not as bad as you think.  I'm not gonna get anything out of it. But it turned into a great business, okay? In many different areas, I went to go in different directions. I have courses now, I have my survival food company, got a YouTube channel now. None of those things were on the horizon when I started. They weren't. That wasn't something I even thought about. I was selling cell phone cases for $2 and $3, okay? That was my product in the beginning but none of these other things would have came available if I hadn't of tried, if I hadn't of done those things that I was probably scared of doing. But I had a strong motivation, right? I had a strong motivation. I had two kids, single dad, and I just, I didn't want to do what I was doing anymore. I didn't wanna do that for the rest of my life. I was done. The job I was in, I was done. Didn't wanna do it anymore. So you also gotta have that motivation. And I didn't put that in there but I think that motivation is super important. Okay, so we've got that list of all the things that we can benefit from. Now what we wanna look at is the cost of inaction, okay? Oh, this is a painful one. The cost of inaction. And that's what I did. I looked at the cost of inaction. And the cost of inaction was I had to stay in the job. I had to keep working for that same guy. I could get fired from my job. My pay could go down. I mean, there were so many negatives to the cost of inaction that it far outweighed all the negatives of action. And you'll probably find that too. And when you're doing this cost of inaction, you know, you probably wanna take it out maybe six or 12 months, something like that. It's kinda hard to do it further than that. But in six to 12 months, a lot of things can change. And I know it did for me in six to 12 months. And I know at 24 months, we hit over a million dollars. And I was like, wow, what if I had stayed in my job? What if? What if? And the what if part is the scary part because I'm gonna ask you right now, what if you don't try? What if you don't try? And what are you missing? What could happen? And you know, being in internet sales, I've talked to a lot of internet marketers, people who quit their jobs and went online and did all these things. And I know a female who was into exercise and her car was breaking down and she just got married and her and her husband decided to start an exercise group. And you know, she had won some awards in the bodybuilding and stuff. And she's a multi-millionaire now. And she did that in her 20s. And it was all because she just thought she'd try and see what happened. She has a following of a million people. Now, when you look at situations like that, you're like, what about the cost if she didn't act? What was the cost of inaction there? It was millions of dollars. Huge, okay? The cost of action was a little bit of fear of things that probably weren't gonna happen anyhow, which they didn't, and she ended up becoming a multi-millionaire. So what is the cost of inaction? You gotta ask yourself that. What could you possibly do if you do try? What could you possibly do? And I gotta tell you, you know, looking back, it's real easy to look at and go, yeah, it was the best decision. It was the best decision to do these things, these things that I was afraid of. But bottom line, it's almost always the best decision.  That's what your body's really telling you, is you should probably do it because you wouldn't be thinking about it otherwise, right? So my fear of standing up and talking, right? Back then, if I hadn't overcome that fear, where would I be? I don't know. But I know one thing, overcoming that fear really helped. And it will probably help you tremendously too. But you won't know, you won't know unless you do it. So work through this process, okay? Look at the things you fear, look at the cost of inaction and just do these things, okay? It's not gonna be that bad if it doesn't work out. And the flip side is it may work out. And I'll share one other thing with you. When I started selling online, it didn't work out. I'm gonna tell you that, it didn't work out because yeah, I started selling online, I started selling cell phone cases. And I didn't make any money, okay? I didn't make any money. I lost money on the inventory. However, by doing that, I learned how to do certain things online. I learned how to list a product on eBay. I learned how to list products on Amazon. I learned how to set up payment gateways. I learned all these other little things that helped me in my next product. My next product made me a little bit of money, but not much. But my next product led me to another product which did make me a lot of money. And I would have never gotten there if I had let that fear of starting the business online hold me back. You can't do it. Guys, I'm telling you, listen to me right now. Look at me, look at me. You gotta start. You do, you gotta start. And even if you fail, keep going, keep going, keep going. That's what happened to me. I had many failures in the beginning. I just kept going because the alternative of working for somebody else, the alternative of working for a boss I don't like, the alternative of maybe losing my job on down the road as I got older, you know, that was much more fearful to me than just starting something.  You can do this. Thanks so much for listening this far in the video. I really appreciate it. That tells me right there that you can complete things. If you got this far in the video, you can complete things, okay? You don't need to worry about stuff anymore. You got this. I got your back. Matter of fact, if you got any questions, put it in the comments section below. Then you may run into obstacles and I wanna be the person here to help you. It's not unheard of for somebody to put a question down here and for me to answer them, I would actually go out and do some research and give them links and tell them what they need to do and where they need to go to do it. So if you're that person and you need some help, put your comments down there. I would love to help you. Thank you so much for listening. Don't forget to subscribe. Hit that subscribe button down there. If it's red, it should turn gray. As soon as it does, a bell's gonna pop up next to it. You need to bring the bell, turn on all bell notifications. So that you know when I do a new video. And I also do live training too. So you can come on to one of these live trainings and ask me any questions you want. I can help you out. Thank you so much for listening to this video. And I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.


Your channel check up freedom family just like you go to the doctor or the dentist once in a while You can now get your channel checked up by the freedom staff Where we will for free Tell you how you can grow your watch hours and your subscribers Based on our experience What you see behind me is the google form that you need to fill out if you're a freedom partner The link is down there in the description below and on this form We will ask you some basic questions like your channel link your email And a few other things that will help us evaluate your channel and tell you how to grow faster This is a free service, but it's only available to the freedom family And i'd love for you to tell me down there in the comments below if you've done this What did you think was the advice helpful? It's very very important now for everyone to be thinking about your watch hours and Your subscriber count because on february 20th All channels that don't have 4,000 watch hours in the last 12 months or 1,000 subscribers will get unlinked By youtube from every mcn not just freedom As well you will not be able to make any money And you will need to reach that threshold before you can This is the whole 4k 1k rule click that i in case you've never heard about it Which i'd be surprised but some of you probably haven't to learn about it And that'll take you to this playlist of all the videos that i've recently made that give you advice on how to beat the 4k 1k rule such as live streaming And i said this several times, but i'm curious how many of you are now live streaming This is the video i made click that i to see it that talks all about why you should live stream and how channels grow 4 times faster according to research For those that live stream versus those that don't So regarding the form Don't fill it out more than once just fill it out once and we will get back to you We've already advertised this in the freedom social media So some of you have already taken advantage of this, but now we want all of you Who feel you could get a little channel check up to do it as well Now let's read your deserving comments freedom family. The first comment is by youtube Look, they said my video yesterday george reads your comments is not suitable for advertisers So sad Has this happened to you? Of course many of you had has just click this button request review And then in a few days your video should be And that's been our experience with videos on this channel Several of them have been demonetized like this and after we requested the review they've all come back As monetized tell me down there in the comments below if you've had a similar experience with videos on your channel In this particular video if you want to check Why youtube demonetized it click that i It's a good video where I dedicate the entire episode to reading your comments The first real comment is by benjamin masonette who suggested Let's make a youtube mmo as a chrome add-on create an achievement system for channel goals For example getting points for leaving comments or Uploading videos and some negative experience points for doing bad things And a class system with a character build that acts the same way you build your brand I don't know just spitballing Do you think that kind of Leveling system gamification would be fun tell me down there in the comments below Would it motivate you to do the things you need to do to grow your channel? This is the same ben masonette who runs music factory the hundred percent safety use music free for you Composed by ben and his team click that i to see the channel behind me That lists all of the music that we give free for you freedom family And why is it hundred percent safe to use well because we own it outright This is freedom property. So there's no chance of getting any third party Monetization claims or strikes if you're a freedom partner, but you can use it for free even if you're not a freedom partner because This is meant to be a safe music library for everyone The only thing is you may get a monetization claim if you're not Connected to the freedom cms chaos x profit asked a great question Where can we find our watch time for the year to beat the 4k 1k rule or at least the 4k portion of it Go to your youtube analytics Watch time page. I'll hide myself so you can see this Choose the last 365 days and then look at this number right here. It needs to be more than 240,000 That represents 4,000 hours in the last 365 days now. This is the freedom central channel We have almost 3 million watch hours. So we're fine But of course every channel will be different sonic bomber is so close to the 4k 1k rule He said he has 4,248 watch hours and 988 subscribers Let's go check out your channel sonic bomber I see you have 987 You're talking about grand theft auto A music cover very interesting. This looks like content. I would like to watch later I'm gonna subscribe to your channel. So now you are at 988 Guys, this is not sub for sub. I encourage all of you To check out each other's channels.  Then go to the promote yourself section where you can promote yourself And then go to the collaborate section where you can find other Similar-sized channels to collaborate with and that is the right way to grow to beat the 4k 1k rule Do not do sub for sub because that gives you inactive subscribers It doesn't help you grow your channel your watch time. It's just a waste of time Shadster's Gaming wrote this comment won't get read Okay, I'll just skip it and I won't read your comment Shadster's Gaming Kidding Come on guys. You don't need to write things like oh, this comment will never be read To try to get attention to be read I do read all the comments and the ones that have something meaningful that I think Everyone will benefit from hearing on the george show. I will read Okay, so let's not use techniques like that. It's a little cheap So he wrote could there be a conversion of currency or programming? So he's talking about the sea thing in Yesterday's video where I read your comments at the very end. I gave everyone a big big hint of what the sea thing is Starts with a sea ends with a no has to do with solving complicated math problems Not for nasa or astronomical observation, but for verifying monetary transactions survey says crypto Crypto is the sea thing We are building some new tech around crypto that will help you use your computer And your talents to make money off youtube This will actually replace the money you're going to lose From being demonetized on feb 20 many of you for smaller channels What we will build and release for you will help you recover any of that lost revenue So you can keep going and keep staying motivated. That's Our goal and our promise to you that we're doing the best we can to help you continue making money Even though youtube has the new 4k 1k rule So shatster's gaming Got it And he was asking if we can hire him as a programmer because he's in college To help build this software. Don't worry shatster's gaming Uh, we may need your help and other people's help in the future But for now we got it covered security is most important in the crypto world Just yesterday there was a 530 million dollar hack That lost virtual currency in tokyo The article is down there in the description below if you want to read it yourself But basically coin check announced that they had no idea How they lost 530 million dollars in tokens This is really private keys If a hacker gets the private key to your crypto wallet, they can empty it This isn't just your own personal wallet It's wallets of huge exchanges like coin check and before that nice hash got hacked for like 64 million dollars Where they just got access to their private keys and emptied all their wallets Over time we will educate you on how to be secure with crypto You can get things like hardware ledgers that let you store your private keys offline So even if a hacker got into your computer, they couldn't get your private keys to your wallets More on that soon But I just wanted to remind everyone that crypto is the wild wild west It's a brand new concept that just got a lot of attention while the concept isn't new But the attention it's getting is new and anything that involves lots of money will also attract hackers So we have to be very careful in how we secure all the funds that we Generate in the crypto world. Thank you for those great comments Keep leaving them to help each other grow together as a family The freedom family that is the spirit of freedom And who am I? I am papa george george sunpai and many other names you the beautiful freedom family has given me I am george ceo and founder of freedom For freedom and the freedom family And now we will start the crypto family This is going to be a whole new project with a lot of new services videos Guides and ways to help you make money and stay safe in the crypto world I'm curious how many of you are interested to join a team That would be the crypto family team. We will need a community team People to write articles people to make videos. We will launch a new youtube channel We will have forums discord chat servers Everything that we have for freedom for youtube also for crypto or even creating a new company So we can manage all this independently of the freedom family And I'd love to know who would like to get involved Tell me down there in the comments below And in the meantime, I am george and you've been watching Click that i to partner with freedom and join the freedom family so we can all grow together You get many perks like position music. You also get epidemic sound a lot of other access to royalty-free videos Sponsorships and many things to help you grow Just click the links down there in the description below to get involved in our community Our forums our discord chat servers meet our graphics team meet our community team All of that on discord and the forums What are you waiting for get started and we will grow together as a family because this is the freedom family You are part of it. We are all part of it and we're all growing together To get more george click that big f that will subscribe you to freedom central home of the george show And pewdiepie gave one of you freedom family a big shout out click that video to see the shout out and to see our new 3d sets for you and click that video to see what youtube recommends you watch next


It's time to put on a show, baby! You know what's up, baby. Home state. Show out. You ready? Yup. Gotcha. Oh, we get the rock first! Let's go. Oh, we taking this out. Get sexy, Avey. Get sexy. Get sexy. Get sexy. Get sexy. Move. I said move. Watch out. I just end up in the lane, coming down the corner.  My classic, man. I'm doing the same thing. Get busy, just like that. Check it out. Check. Now we bought the score two minutes. Ten back. Lovey. This that lovey love right here. Bro, it's like you have scared me.


The Chimera I believe it's pronounced has been added to Modern Warfare 2 with a mid-season update but people are a little confused in how you get this thing. Well guys today I will explain to you how you can unlock this thing in literally 10 minutes. How's it going guys? My name is D.P.J and if you do enjoy the video leave a like who helps out and if you like what you see and want to see more be sure to subscribe. So the Chimera is it cool? Is it pronounced a Chimera? I'm not even sure I'm probably wrong I normally am aka the honey badger I believe this is. Do you guys remember that? I think it was called a Judy Ghosts but hey when you go to the weapon within your assault rifles tab you'll see it says extract weapon from DMZ building 21. As far as I'm aware building 21 didn't go live with today's update. Now don't quote me on that but as far as I'm aware it isn't in the game as of right now. What I have to do is a quick way to get this thing but it does require you to have the full game of Modern Warfare because you need to play multiplayer for the quick method anyway. What you simply need to do guys is load up shipment 24-7 get two kills get two operate kills with any assault rifle pack out the game and load it back up do this 15 times and you unlock this weapon it really is that simple it'll probably take you a little longer in regards to doing this within warzone can't confirm this works in warzone but it definitely works within the normal multiplayer side of the game and the only other way you can do this guys I believe is to purchase it or purchase a blueprint which is a part of a new bundle which yeah well that's completely up to you but there we have it guys that is how you get the Kimera the new assault rifle within modern warfare 2 relatively quick. Guys if you enjoyed the video leaving a like really helps out if you like what you see and want to see more be sure to subscribe and hopefully guys I will see you on that next one


I'm very thrilled to welcome all of you to this session which is named Building Net Zero Nature Positive Economies which is part of the 2021 Davos Agenda Week organized by the World Economic Forum. I'm your moderator for this forum. My name is Nancy Zhu. I'm an anchor woman with Phoenix TV based in Beijing. Now the first part of today's session will be centred around a panel which I'm very honoured to be joined by Mr Malik Amin Aslam, the Federal Minister of Climate Change of Pakistan. Inga Anderson, the Executive Director of the United Nations Environment Programme. Marjin, who's the Chairman of Green Finance Committee, China Society for Finance and Banking. Mr Anderson Tanotto, the Director of RGE Group in Indonesia and Jennifer Morgan, the Executive Director of Greenpeace International. And together we will be discussing the elements needed to spur our economies in the world towards a decade of action which is good for everybody and the planet. Should you be asking any questions to our speakers and panelists please do share your questions with us in the chat box below. We'll be doing our best to try and answer these questions. So let us now without further delay dive into today's discussion. As we all know in 2020 the World Economic Forum's global risk report has found for the first time in 15 years that the top five global risks facing human society actually come from a single category which is the environment. So in 2021 in this report released just last week it shows global businesses and leaders now see top risks as all being environmental and now with COVID-19 they've also added pandemics to the top list and we all know that in many ways these are linked to the destruction of our nature. For example I'm going to share with you some astonishing figures. If the current rate of deforestation is not stopped our planet might only have 10% of its forest remaining by the year 2030. It's scary. We're losing the world's top soil at a rate of 100 times faster than it can be naturally replenished. Mealing we're at the brink of an impending global food security emergency. At the UN Secretary General Antonio Guterres remarked making peace with nature is the defining task of the 21st century. Now we cannot solve these problems with the 20th century framework. The COVID-19 pandemic has made it very clear to all of us these issues are not environmental issues alone. These are threats to the environment but also to our society and political stability. So according to the report nature risk rising more than half of the world's GDP is moderately or highly dependent on nature. So ladies and gentlemen welcome again I'm very delighted to be having a truly multi stakeholder panel to discuss how we can unlock a net zero nature positive economy and what we can all do to play and to make this happen. So now I'm going to invite our first panelist of today Malik Amin Adlem of Pakistan Minister the dominant economic model to date has really ignored the value of nature capital from which we can draw critical services such as food production and climate stability. Can you share with us how is Pakistan approaching natural capital and how that approach might be different in achieving the objectives in improving rural livelihoods and meeting the Paris agreement goals and ensuring that you have a healthy food supply system. Thank you very much and thanks a lot for giving me this opportunity and I really feel that I knew the topic that you've chosen today is extremely important not only for us but also for the whole world. Pakistan was already on a nature positive as you say nature positive trajectory of growth even before COVID struck but when the COVID pandemic happened it really shook everybody up and it changed the focus of the policymakers to understand the value of nature and the value of thresholds of nature. As you rightly said that you know if you push nature it creates problems but when you push it beyond a certain thresholds it creates a really threatening problem which is as created through the COVID crisis that is an imbalance with nature the biodiversity crisis the climate change crisis all of them are are happening because we have pushed the thresholds of nature and we've seen that nature does not stay quiet it also strikes back and we cannot fight with nature we have to change the equation over here we have to change the way we treat nature and I think that has been the real philosophy behind Pakistan's development paradigm and as I said during the COVID era we realized that we need to drastically change that paradigm and give it as you say a further impetus to move in a nature positive direction. So we announced what was called the green stimulus during the COVID pandemic which focused on really nature positive and and nature-based recovery out of this situation. So we were trying to look for things which could number one protect nature and you know improve our balance with nature and number two also provide us with green jobs that could provide us an economic stimulus to get out of this situation. So we've tried focusing on what was called the 10 billion trees tsunami which was a project already happening but we provided it an impetus to start creating more jobs on the ground for people to be planting trees to be you know planting nurseries protecting forest from forest fires all of these created jobs which were nature positive but also COVID safe jobs and we created about 80,000 jobs doing that we also started the protected area initiative which was to not only expand the protected area coverage in Pakistan but also link it up with green jobs and so we started a new national parks on the ground for protecting nature and we are also expanding our national parks we had 30 national parks before COVID struck now we have 45 so we have gone off 50% during the COVID time. So you know these initiatives were nature positive but they were also pushing us to think about nature in a different way not as an adversary but as a partner if you look at economic growth into the future. Now the question that you asked about natural capital evaluation is something that has really been intriguing us in this direction of a nature positive recovery what we realized was that nature is not valued properly when we look at decisions of economics or policymaking in the government. So we fished around and what we found was an exercise which has recently happened in the UK on on natural capital evaluation. They have come up with a report called the Das Gupta Report and we use that report to propel our own natural capital evaluation exercise. We are in the initial stages of that exercise but the thinking of the government is very clear that when you start valuing nature that is when you start protecting nature and that is how you you create the you know the right equation with nature to survive and that balance is absolutely necessary right like you said you know the framework of the 20th century is not going to get us to the 21st century. We need to create a new framework for thinking of economics of how we how we think of nature not only as a commodity but also as an asset which is there which is valued which has a dollar value. So now we have started off by the natural capital valuation of our national parts which is about 15 percent of our land area because these are really you know biodeversely stored houses which are very valuable they are places which nowhere else in the world there's a place like that for instance you know the Deosai National Park in Pakistan starts at 14,000 feet now there is not another Deosai National Park in the world because you know this height is not available anywhere else in the world so the vegetation the flora and the fauna that exists over there has to have a very strong value we don't know what that value is but we have just started that exercise and we we hope you know that value will now create the basis for making decisions which are automatically automatically going to be nature positive so we don't have to push ourselves on a nature positive trajectory but the value of nature actually propels us to think of nature as an asset which has a value and if we if we push it over certain thresholds it will react so I think that that thinking is very positive so we are looking at various instruments natural capital valuation is the start we are looking at nature bonds we are you know going to be issuing our first nature bonds for some big hydro projects very soon we're also looking at a financing for biodiversity initiative which ties up the value of nature with with that reduction for countries like Pakistan so that's another innovative thing we're looking at so it's a competing of exercises but as I said the basis of that is to think about nature differently great thank you very much minister thank you I think I really agree with you that the point when you start to value nature this is at the point when you start to protect nature and not to treat nature as a commodity but really see it as an asset something that has value thank you for sharing with us your insights I'm afraid we have to move on to our next panelist because of when we have half an hour for this live session all right so our next question is for Inga Anderson the executive director of the United Nations environment program and this question we're going to start with the year 2021 we've seen kicks off with the UN decade for ecosystem and restoration and we'll see the COPs of the three real conventions on climate change biodiversity etc and given the current context of COVID-19 with the tightening of budgets how do we unlock financing as well as investment to meet this ambition of having net zero and nature positive world by the year 2030 well let me start by saying that it's very nice to come on the heels of minister Malika Slavhan because he's really set out the framework and told to us what happens in the national setting he spoke to the importance of understanding that the value of nature is more than what is intrinsic that value of the beautiful sunset and the wonderful forest etc but understanding that when we invest in nature we are investing in our own self-preservation after all nature provides us everything that we need in terms of services the pollination the mangroves that protect us from the high seas the the coastal forests that break the winds etc etc what has happened though that as an investable asset class it hasn't been clear which pension fund has been putting its money into nature it hasn't because it wasn't clear how the revenue would come out but what minister has spoken to is exactly this that when we invest in nature we are in fact securing the very future of our societies we can we can cut the proverbial forests down one year and have a great quarterly return we can fish the waters empty and have a great quarterly return for our company and then what the point is that we need to understand that investing in nature and nature's infrastructure through investing nature based solutions matters and here you're referring to these three conventions the biodiversity convention the climate change convention and the desertification convention again pakistan has done a great job on all three and the the the billion three tsunami is is an example to us all but these three conventions will be meeting this year god willing and we will be able to have the cops what we need to now do is to understand that making the promises of what we will do by 2050 is not good enough we need to see these convention be translated into real action plans action for what we do in 21 22 23 up until 2050 we need to be ambitious because otherwise we're just like the marathoner who says in january oh sorry the runner who says on january 1st that he or she is going to run a marathon by december but if we do not train and take into action on january 2nd the the real the real hard work do the hard work we are not going to get there that is what we need to see now we need to see biodiversity action not promises and we heard from minister must ask them how exactly the kind of actions they put into the into into place we need to see real commitments on on 2050 on climate change and net zero so that we can stretch and we need to see real commitments on on desertification and as I close out with my last three seconds just to say that to make all of this happen we need solidarity because this is an existential crisis and without financing and support this is not going to go anywhere and that is what we're calling for for the three cops thank you thank you very much for your remarks miss anderson and our next speaker is also coming up mr marjin from china yes can you hear me yes we can hear you now we know china has signaled a strong commitment towards net zero by the year 2060 and highlighting the raw of nature as well china will also be hosting the un cbd cop 15 later on this year so please share with us how you think the chinese financial sector can contribute to accelerating the achievements of the ecological society and what barriers do you think the chinese society still face to unlock the opportunities to materialize and i think miss anderson has raised some really good points we need not only see promises we need to see action we need solidarity as well so please mr ma share with us your insights well first of all thank you very much for inviting me to join this very important discussion as you mentioned china declared the carbon neutrality goal and they were now actually working very hard on producing a roadmap to using finance to support the carbon neutrality target of which nature based solution definitely are in very important part now let me start with a few words on green finance itself and then come back to the barriers and solutions for our nature based solutions now in terms of carbon in terms of green finance itself we have built a what i call a framework of four pillars in china one is standards which mean that we have a set of taxonomies defining what are the green activity that finance should support in the green finance framework and secondly we need to have the project owners to disclose environmental and climate benefits for the green projects so that the investors will know that the green money goes to the green project and certainly for some green projects which have environmental benefits but do not have sufficient cash flow they need incentives for example at the central bank level the pboc introduced a green relanding facility which offers a low cost funding to commercial banks and through commercial banks to support green projects and the local governments offer the inter subsidies and guarantees for green projects as well and finally the pillar is what i call the products we need many kind of green finance products to support the shortened project long term project project that require risky capital and the project that's required risk management products and now coming back to the question on how to finance nature-based solutions this is a harder part of green finance because in the past years we've seen a lot of financing going to big infrastructure projects such as renewable energy, solid waste, water treatment and so on but very little still into a biodiversity and nature-based solutions such as reforestation, sustainable farming and fishing now the problems are the following number one many of these nature-based solution related projects they lack sufficient cash flow or profitability and secondly they lack good project owners that can qualify for commercial financing and certainly they lack the professional operator or managers which will enhance their return on assets and finally there's a lack of proper financial products for example long-term financing for some of these long-term solutions so really the financial sector including the regulators and finance institutions will have to come up with solutions to address all of these bottlenecks or barriers for example we need to develop compensation mechanisms for those projects which are delivering environmental climate ecological benefits to receive compensation from other projects just give you one example if you can combine a real-state very profitable project together with a forestry project which is less profitable then this combination projects may be profitable enough for an investor and secondly we need to develop carbon credits for example letting forestry projects really to benefit from selling the carbon credit enhancing their return and certainly we need to really introduce channels through which long-term capital including pension money and insurance money can be engaged in these nature-based solutions and the finally equity investors will have to find a way to get into these projects because many of these project owners lack capital and that's why they couldn't get that financing so all these are potential areas we need to explore to make sure that the finance will be made available to nature-based solutions right thank you very much mr ma for thank you for sharing with us your insights in why you think greed financing has been an area which is not had a lot of professional support lack of profit flow lack of professional managers lack of long-term financing and thank you for suggesting the different potential ways of making this area more properly run combination of projects introducing different channels etc we're going to move on to our next panelist mr anderson tonotto of g of rge are you there mr tonotto yes i'm here hello hi hi good evening we all know indonesia is really playing a leadership role in building out the potential for nature capital markets where the farmers can be paid for provisioning for ecosystem services such as carbon sequestering what more needs to be done to take this to scale do you think and how companies like the rge can work towards the 2030 goal of net zero and nature positive economy thank you nancy nancy hello everyone it's a privilege to be here with such distinguished speakers just to introduce myself my name is anderson tonotto i'm the managing director of rge uh we're a cellulose and agricultural company uh integrated with renewable plantations based in indonesia brazil and china so there's no question that companies regardless whether they are in emerging countries or developed countries must focus on emissions reductions and work towards and net zero emissions and our goals to tie our business to positively impact nature and that's the reality that we live in now but the challenge of course is that we operate in the land-based industry and we have learned it the hard way in the last 35 years and the reality is protection and conservation forest in some emerging countries with huge populations without active management it does not stay forested so we must put value in natural capital and recognize the co-benefits of nature that provides ecosystem services biodiversity and of course protecting some of these watersheds the last five years of our journey since cop 21 in paris we've committed something called the one for one so every hectare of plantation we commit one hectare of conservation and forest and again this is trying to tie our business together with nature as capital uh in that process we've conserved about 280 000 hectares of protection and conservation forest five times the size of singapore but it was a very challenging process for us uh first we were not we were tempted to restore some of these forests but as a matter of fact protecting some of these forests and letting nature heal itself is what we've learned in the last five years it's been an incredible journey it's actually much more cost-effective and cost-efficient to let nature heal itself uh and we've seen that underground in Indonesia uh second how do we then make sure that these protection forests last for a long term the shareholders our companies we've put 100 million dollars for the first 10 years we spent about 45 million dollars the last five years protecting about 150 000 hectares of eco restoration license beyond the conservation areas it's not cheap conservation is not cheap it's dirty it's messy it's challenging um and that's the reality underground and and we must be able to roll up our sleeves and get the job done but we've tried to actually tie our business again with conservation by putting a self-tariff model so every ton of plantation wood they were producing out of a landscape we're actually putting a self-tariff of one dollar back to conservation restoration so our goal is to really make sure that we can have a self-funded model as the world continues to discuss about natural capital financing we're trying to find a feasible and pragmatic model on the ground uh last but not least actually is to really work with partners uh there's no question uh both Greenpeace and WWF play a huge role seven years ago to not just to go towards this direction it was a very important decision uh from from the business side to really push outside ourselves outside of our comfort zone the reality is private sector needs to be pushed outside of their comfort zone and we all know that growth and comfort comfort does not coexist and for us as private sector we are being pushed outside of our comfort zone to go above and beyond just for profit but also realizing the value of nature uh moving ahead our goal is how can we scale this up to make 10 production protection compacts or 100 production protection compacts across Indonesia, Brazil and globally and what we need is the right partners in the conversation we need governments with the right regulations to allow carbon credits to enhance some of these programs but these carbon credits are not for profit now our goal is whatever carbon credits we generate from the restoration license our goals to plow it back to conservation restoration again so we have a self-moving mechanism that allows and encourage more conservation restoration projects at large but the reality is in emerging countries we must have both the production and protection hand in hand and we are only talking about protection especially in emerging countries like Indonesia and Brazil uh it's very challenging and our goal is to make sure when we produce anything from the landscape we must actually draw from the production have a self-imposed tariff or taxation and invest it back to nature and conservation great thank you very much thank you very much uh Anderson for sharing with us your insights from the industry and we're now going to welcome our final speaker we only have a few minutes left for this live streaming session Miss Jennifer Morgan now you've heard from our panelists some very ambitious messages presenting here today do these make you optimistic what do you think actions are needed to ensure that in this coming decade um all we do is sustainable and equitable for everybody from all countries well thanks Nancy Ann thanks it's great to be here with such um amazing colleagues and listening and learning as we go um you know I've spent my whole life arguing that the climate crisis cannot be solved in isolation that it requires economic changes and new mindsets and urgent emission reductions so um you know and rights-based approaches so of course I'm delighted it makes me um somewhat optimistic to see that we're finally getting to a world where we no longer pollute the atmosphere and allow um um you know our climate to heal that we're finally on the way to combining those that we need emission reductions of course and nature protection I mean and that's kind of a no-brainer the question is how we do that but the same time I'm quite worried I have to admit um and that worry um comes from two interconnected topics that are being discussed today first I'm worried that while I see the exponential growth of long-term commitments I I really don't see that much immediate action that is up to the job of really making us safe and I I want to echo Ingrid Anderson here on the need for immediate action that's there I I fear that some of the announcements that are coming from governments and they sound positive on net zero for 2050 best 30 years from now and oftentimes those commitments they hide actually that there are no clear benchmarks or binding laws to achieve the targets so too often it's more of an excuse to continue a destructive practice unfortunately and I think um sometimes we see that the resistance to a systems change which we've heard about here is hiding behind that positive sounding banner of net zero and that companies such as fossil fuel majors or airlines they pretend that they're a destructive business that they continue their destructiveness business models because they're also investing in nature protection and that's just sorry to say it's just not true it's a lie we have to do both we have to reduce emissions from fossil fuels and agriculture and land use and forestry and increase the ability of the natural ecosystems to absorb excess carbon from the atmosphere there's no either or we're probably all agreed on that but I think my second worry I don't know how much agreement we have and that's where you know since the Kyoto protocol in 1997 the world has tried to make offsets work and frankly it hasn't it just there's so many problems with offsets and so we no long we don't have time either to allow fossil fuel companies to continue to emit while um and just try and plant trees or offset those emissions there's just no time for anything like that anymore and I think the initiative is on voluntary carbon markets like the one that Mark Carney is going to announce this evening it has shortcomings and principle and practice that could really jeopardize genuine climate change mitigation and with it the Paris target so instead what do we need we need the fundamental change to get a positive relationship with nature we need to do nothing less than change the global rules of the economy and voluntary commitments are just a failure on they have been a failure and I mean Anderson you mentioned you've been nudged and pushed I mean you know that the commitments that were made for 2020 they have not been met by anyone on deforestation and we have to move beyond those voluntary commitments you know many companies praise themselves on that we even thought that would be okay for a while but in the end it didn't work so if you're about nature positive approach you need to take immediate action that supports communities to protect and restore nature without offsets and you need to support not just the individual good projects but systemic changes we've heard some of those today but they're really about rules governing the global economy whether that be around government action to reduce meat consumption from high level whether it be about different ways of doing forestry we can and must actually look at our fundamental changes in trade and finance relocalization of supply chains so in the end it might optimistic I am optimistic because over the last year more and more people woke up to the need for fundamental change you're seeing that in surveys around the world change is coming and we need to make 2021 be the year of systems change thanks thank you very much miss Jennifer Morgan I'm going to quickly wrap up thank you very much for our five panelists for sharing with us your insights as Minister Aslan rightly put it nature really strikes back when we don't treat nature properly so we really need to start to value nature and that's when we start to protect nature we need to have the COP conventions be translated into action plans we also call for solidarity across borders we need to find different ways more methods to channel green finance and as we see the Covid 19 crisis has really transcended borders in many ways than one and we saw unprecedented levels of international cooperation with information sharing and healthcare equipment sharing and I think this pandemics really taught us when we work together among different nations we can act and we can channel great change thank you again our five panelists for sharing with us your wonderful insights and remarks and this now has come to the end of our live streaming session


Good morning, my name's BM2Pike, giving you a tour of PC3, USS Hurricane. Back after, we have one major system, the Chris Combat Craft Retrieval System. It's what launches and recovers our 7-meter rib, quick, easy, efficient. We only need three people back here, and we can launch the rib in less than 5 minutes. Perfect for man-over boards. Okay, we're on the folksal right now. This is our folksal, a ceremonious area where all the evolutions happen. We got an anchor chain, really small anchor chain, not what we're used to. That's our Mark 38, Mod 1, 25-millimeter chain gun. That's our folksal. It's a good place. I painted it myself. To my left is the officer's stateroom. Three racks, max personnel on this boat, 28 people, and it's pretty cramped. This is officer's stateroom, officer's head. And inside here are commanding officers' stateroom. The mess tax is pretty much the entire crew's common area, recreational area, eating area, meeting area, paperwork area. We do everything, multi-use room. It's the only room where we have that we can do everything in. We've got stoves, refrigerators, one cook, one CS on the board. He's got a busy job cooking for 28 people. It gets pretty packed here to come to Chowkalla. 28 guys come running down, pretty small. We're inside the forward berthing. All the top-siders and operation guys, we all stay here. 15-man berthing, homey, small. This is as good as it gets right here. It's nice during rough seas, and you're sleeping in your rack or trying to. You hear the waves, you feel your rack bending when the ship is bouncing up and down. Okay, on a patrol craft, you have four main diesel engines. Right here is our number one main diesel engine, V16, 3500 horsepower. Each main, numbered one. Then you go to the aft engine room, two, three. Back in the forward engine room, the number four. Right here is our emergency SSDG back after our regular operational generators online. One cool thing about patrol crafts is everybody does a little bit of everything. It doesn't matter your rank or your rate. I'm in boats and make a stand engine room monitor down here. That's my watch station. EOS, one little spot. One man stands in there and monitors everything throughout the entire ship. We're running engineering, fire pressure, potable water, fuel, sewage, electrical, generators, everything. Now we're in EOS, central command station, everything engineering like I said before.  We have three on board, circuit board, everything and electrical is controlled down here.  Generators, this one's online right now and you got number one. Number two, number one. Fire alarm panel, all our fire alarms. We'll find out if it's burning in here. Number two, you got one, two, three, four, five means of communication and a scapegoat. It's pretty packed. Three engineering watch standers in here. You said on a PC, personal space is non-existent. This is our chief's mess. There's two racks in there. Speaking of the chief, it can open that up for us if he doesn't mind. I want to take a look. That's BMC. I want to take a look. That's our chief's mess. Two racks. Operations P-Way. Through this door is our combat information center, CIC, all the crypto communication gear, radios, second aid and navigation, top secret stuff. I wish I could open it for you. I can't. All the operation guys. We also got weapon storage for our 50 cows in 240s. Just ready for issue lockers right here, just in case we need to replace our weapon. Come down here, open it up, bring it up. Now we're in route to the pilehouse. The import will have our officer at the deck, slash sounding and security standing watch. Like I said, a multi-purpose ship. Everybody and everybody does everything. He's a gunner's mate. He does engineering stuff. He does operations stuff. He does gunners mate stuff. He does boats mate stuff. We all do everything. Captain's seat. The only seat in the ship right here is our chart table. We put all our paper charts on there. Navigation. We also have two forms of GPS. A plugger is the green one. And then a ferruno commercial GPS. Four throttle controls. This is our main area to drive the ship. It tells you all the readings on the main diesel engines. You also have your tell-tale panel right here.  Speed long tells us our speed slash autopilot. We've got a radar and secondary ferruno radar. The PCs. We're on our port bridge ring right now. Behind me is my 250 mount. Behind you is the 2240 mount. When we're pulling into ports, we don't require tugs. We have four engines, four throttles, two props. This covered up box right here is our throttle controls. So when we are pulling into port, the column will come out here and he can see everything he's doing. So from forward all the way up, you can see how close he's getting. And he pretty much drives the ship from out here telling the master helmsman what to steer. I hope you enjoyed the tour. Again, BMW bike here. This is USS Hurricane PC3. Have a good day.