And we're back live. We are young talents making way only here on Think Tech Hawaii. And I'm Andrea Gabrielli, your host. Every Tuesday we keep an eye on the future. And today it's all about education and the wonderful opportunities that we could receive through it. And my guest is well aware of such incredible possibilities. She's a Princeton graduate in Civil and Environmental Engineering, Miss Central Oahu 2018 and third runner up at this year Miss Hawaii Scholarship Paget. Ladies and gentlemen, Jintien Kanuelani Shizuru. Hi, Andrea, thank you so much. Welcome to the show. But Kanue for friends, yeah? Yes, Kanue. Welcome to the show. Thank you. So Kanue, advancement through education has always been particularly important to you. And it also became your platform as you are Miss Central Oahu 2018. But why? Why is this, you know, why is it so caring for you? Yes, definitely. I think advancement through education is something that I chose to pursue when I ran for Miss Hawaii because I've seen in my own life and in the lives of those I love just how transformative education can be. I mean education I believe is one of, if not the most powerful tools we can use to change our lives for the better. Yeah, I know I've seen this in my dad who came from poverty and a lot of other struggles that native Hawaiian people face. And through that, he was able to have an amazing career as a United States Marine Corps helicopter pilot. And, you know, give me and my sister an amazing life in that we can have even further educational pursuits. And so now in my own life I've seen what education has done and it's just something that I would love to share with our community and with the people of Hawaii. You mentioned powerful education. I love that. What kind of opportunities for, you know, for young students today do you see in terms of education? Yeah, I mean I think one of the beautiful things about today is that we live in such a connected and technology-empowered world that you can truly learn anything that you want to. I think that's one of the greatest things I like about the situation that we're in today is that if young people are able to find a passion or find something that they're interested in, there are so many resources and accessibility to these resources that will allow them to pursue those dreams. And so I think where I come in and what I'd like to do is just help young people to be exposed to these possibilities. I think that one of, that's what I kind of wanted to get across with my platform is just that a lot of people tell me when, they just tell me I didn't know that I could do that, you know. I didn't know that I could go to this school. I didn't know that I could be something when I grew up. And so once people find those possibilities, it's easier to kind of help them along the path. And I think one of the biggest challenges is just finding what is it that you want to do? What is it that you love? So you try basically to listen to their dreams. And you also are working at Kamehameha School. So you have a lot of, you know, connections with students. And you try to connect them with opportunities they may not be aware of. Yeah. OK. Yeah, exactly. I think one, for one example, now that I work in finance, we were able to have a summit with some of our students at Kamehameha and just expose them to finance and entrepreneurship. It's a lot, and it was on our big island campus, which is something that a lot of these students don't get exposed to. So that was just amazing to see how much they took away from that. I was talking to a friend of mine who is also an educator. And we were having this conversation about sometimes the students are not ready to learn pedagogy and everything. Maybe the teachers are, you know, they come in, they start speaking, talking about science or math or music or whatever. But the students are not sometimes ready because, you know, things that go on in life or everything. Do you see some potential help with technologies in this particular, because maybe they could learn more? Or how do you see this, you know? No, definitely. Some of the community service that I focus on is tutoring. And so I think I definitely see that. There are children, young people who just aren't ready to learn. And I think, I mean, from my observation at least, I think that comes from the fact that everyone learns differently. And a lot of times, the way we present knowledge to people is just in a way that they're not receptive to. And so I think that technology can certainly help that, I think, that, like I said previously, there are just so many resources in today's world that we are able to structure people's education in a way that is more fitting to them. And so I think in our school systems, that's something that I would like to see. And also just one thing that I've always found when I'm working with people who seem disinterested is finding a way to connect it to what they are passionate about. You know, maybe you don't love math. So it's the teacher that, you know, should try and understand. I think so. I mean, it's definitely a two-way street. People, you know, the student has to come halfway. And I think the teacher has to come halfway. And so in my tutoring, you know, I love math, but I know a lot of people do not love math. But when you phrase it in the way that, you know, we need to learn these things so that we can progress through our education so that we can pursue further goals, you know? Maybe that's athletics in college. Maybe that's any kind of career you have. But I think framing it in a way that people see that it's just a stepping stone to get to further goals often helps people to be more motivated. Right.   You are Miss Central O'ahu. And you basically to promote, to foster this education to, as a possibility for making, you know, dreams come true with our youth. But now I'm curious to see some pictures that you've brought us of your journey. Yes. Let's have a look at the first picture here that we got. And I believe this is where you were crowned Miss Central O'ahu. Yes. And you are the one on the right. I am, the tall one. And so can you tell us more about this experience for you? What did it mean to you? And also, who is the other one?  She's been amazing to be on this journey with. She's such a great friend. But yeah, so when I decided to run for Miss Central O'ahu, I guess you could say I didn't. Well, I did decide in the end. But it wasn't a choice I had originally set out for myself. My director for my now current director, Keone Fukino, approached me. And he suggested to me, or first he asked how old I was. And then he said, have you considered running in a pageant before? And I said, oh, no, I haven't. And then he asked me, oh, would you like to run in my pageant Miss Central O'ahu? And I said, oh, you know I've never done that before. And he said, oh, that's fine. Don't worry about that. You learn the process. Yeah, exactly. You don't need experience. And so I said, OK. And then I went home to my mom that night. And I said, mom, I'm running for Miss Hoy. And she looked like, what? And I was like, I signed up. But it's too late. Yeah, too late. We can't go back. But no, it's been really incredible. I think one of the reasons, I had two reasons that I decided to run and that I like to think that I was able to accomplish both of those goals in my Miss Hoy experience. The first being my platform and just reaching the community in a broader sense, I think that it was such a great way to connect to people that I would never have been able to connect to. And then secondly, like I said, I had never done it before. And I think I'm always looking for things that I've never done. I think that growth comes in so many ways. And so I saw it as a way for me to just push myself in new ways and learn new things and grow education in a much different form. What about your family? You mentioned your family at the beginning. They were kind of surprised. How was this journey, Miss Central O'ahu and Miss Hawaii, how did they support you? They helped you through this process? Definitely. My family, they're my rock. They're my everything. And they have been so supportive of me in this journey. I think anyone you ask, a lot of young women who run in Miss Hawaii will tell you the same thing that I would never have gotten this far without my family. That's beautiful, because education, we talked about teachers and students, but somehow the very first of the strength, the rock, as you said, comes from the family. Yes, I think parents are definitely the first educators. And so that's definitely true in my household. And just seeing them always there for me was another great part. I think it really brought our family together, because we had to work so hard as we shared gold. Let's see some more pictures here. Let's see. Let's see. OK, this is a special night, isn't it? Yes. What are we looking at here? That is my winning of the third runner up at the Miss Hawaii Scholarship pageant last June, or this past June. Yeah, June the second. OK, fine.  A coronation journey. It was quite exhilarating. I think I can't think of another week in my life that has really pushed me as much as Miss Hawaii Week did. You rehearse all day to get things right. And then it's really just like a cumulative experience of all these things you've worked so hard for over the past few months in one single moment. So that was definitely an experience that I think I'll remember for a very long time. And just like you said, being on stage and being able to share with the people who were there that night, as well as the people watching at home on TV, just what you stand for, what you believe in, and what you want to do for the community. Wonderful. So I believe we have another picture showing. Let's see. This one is an interesting picture. I love that. Yeah, this is a very nice picture. So this is a program that Miss Hawaii has, the princess. So you were mentoring some of these students as well. Yeah, so that is my little Kira. She is a ball of joy. But the Miss Hawaii Princess Program, it's kind of the first step in the Miss Hawaii or the overall Miss America organization, I guess you could say, as you know. But these are very young, so it's not a competition. It's not a competition. As you know, you had Maya, Miss Hawaii's outstanding teen. And then even younger than that, we have the Princess Program, which allows us to reach girls who are even younger than teens. They run from ages six through, I believe, 12 or so. How old is she? Six, I believe. She's a little one. But yeah, and so each one of the Miss Hawaii contestants is paired with a princess, sometimes two. And it's just a day for us to spend with them and show them what it means to be a strong, empowered woman at such a young age. I think it's important for young girls, especially, to have mentors. And I like that the Miss America organization gives us this opportunity to work with young girls and educate them and just show them that they're capable of so much. So what kind of day did you spend with her? What kind of questions did she have for you? We do a lot of, we just try to build up their confidence. So as our past Miss Hawaii was Catherine Tevria, she's going to be at dental school next year. And so she taught them about oral health and things like that and sharing kind of her background. We just work on what it takes to be, I guess, a confident woman. And so we, and then we do help them practice their walk because they get to present at the Miss Hawaii's outstanding teen pageant as a part of the princess program. And then just any questions that they might have for us along the way, it's just a day to spend with them and share wherever we come from. And speaking of powerful, you know, woman and talented and everything, up next we're going to have some more pictures of you doing some incredible stuff with your talents, which I understand is music, but also rowing. So stay tuned, we'll be right back. Three teens to smoke will lose years of these moments. It's your life. Don't miss a thing. Truth is I'm impressed. I haven't been asked such intelligent questions in a long time. Thanks. Put in a shoe. She had so many children, she didn't know what to do. She gave them some broth without any bread and kissed them all soundly and put them to bed. Hunger is a story we can end. End it at feedingamerica.org. We're back here with Yantien Kanulani Shizuru, Miss Central Oahu 2018. Talking about education and the amazing possibilities that you can get involved with. So thank you for being with us, Kanulani. Thank you. You know, in this, now talent, because we mentioned earlier as well, the Miss Hawaii organization is not only, you know, scholarships and platforms, but it also talent. And your talent, I personally believe it's very interesting because it's playing the piano. Let's see some pictures of you, you know, playing the piano and then you can tell us more about how you got involved, for example. How did you start? Yeah, let's see some, yeah. So this one is at the Miss Hawaii. Yes, that's the Miss Hawaii pattern this past June. So how did you learn to play the piano?  My mom started me and so, and I played seriously up until I was about 12 or 13. My mom is really the one who I am so thankful for that made me practice the piano.  Yes, I wasn't, I did like it, but I don't think I was as self-motivated as a little four-year-old to play the piano. But you know, she really stayed on me and I'm so grateful. I think music can just grow and shape a person in so many ways. And so as we were talking about before, kind of life got in the way. I started playing sports, really focusing on school, and I didn't have as much time to play piano as seriously as I would have liked to. And so I didn't come back to piano really until I decided to run for Miss Hawaii. And I'm really grateful for the Miss Hawaii pageant for that reason, because I think it really brought me back to the piano in a way that I wasn't expecting to as an adult. What song did you play as part of the? I played the song My Shot from the musical Hamilton, which was kind of an eccentric choice, but I love so much about Hamilton. I think Lynn Manuel is such a musical genius and just playing a song. I love what it represents both in the theme of the song as well as just the fusion of hip-hop and all of so many aspects. So it was a fun song to learn. You compose as well or? I do not. I've only written one song on the ukulele in Hawaiian and that is the extent of my composing. Let's see more pictures. Let's see. This is another view. Here you are at Miss Central O'ahu pageant. Yeah, okay. So what does music mean to you in terms of as a possibility of connection to in terms of education as well? Can we, you know, music is such a great tool in terms of to help students who maybe have sometimes difficulties to speak or it can be used, can it be used? Oh, I definitely think so. I think music shapes our cognitive ability just in so many ways. I think even some ways that we don't even fully understand. And as we were talking about before, there's just so many ways for children to connect to what they're learning and I think music is definitely one of those ways. Have you had the questions from your princesses about music, about, you know, if you could teach them or something? Sorry, just what would I teach them about music? Well, if one of these, you know, princesses was curious about the music that you played, yeah. I think I would just tell them, you know, I would certainly tell them about my own songs and my own learnings but I think if it was something they were interested in, I would definitely tell them to pursue it and just try, you know, try out so many different instruments and styles of music to see what it is that they love. And nobody knows what might happen in the future. I was reading the other day the story of a person who can't hear actually and yet he became a very, very great composer despite the fact that everybody was telling him, oh, you can't hear, why are you playing music? So it's really, you know, miracles do happen especially when we work very hard as you're doing as well in your experience. Certainly so. But there is something else that you were doing in terms of, while you were at Princeton as well, you got involved in a sport which you've never done before and you got some great results vowing. So what's the story there? So, you know, that's another thing that someone asked me if I wanted to participate and I told them, oh, I've never done this before but, you know, I've had first time, no experience but so I, I mean, I grew up playing sports mostly volleyball, I just, but I loved being active when I was growing up in school and so I got to Princeton and I didn't really have that outlet and so I was just walking around the student activities for, you know, you can't tell because we're sitting but I'm a little under six feet tall and so the rowing coaches came up to me and they said, oh, you know, are you interested in being a part of our team? And I had never done it before but I said, you know, that sounds like something I would enjoy. Is it required before? I'm not required but it is helpful to be tall and so I decided to go and they taught me how to row having never run before and, you know, I learned so much and she is- Let's see some pictures, let's see some pictures. Okay, so the stroke, we have, you know, here in Hawaii, outreared canoe but the stroke for this one is very different, isn't it? Very different, yes. Totally a sweep stroke and actually I think one of the biggest misconceptions people have is that the outrigger canoe paddling stroke that we have in Hawaii is relatively overhand and upper body heavy but the rowing stroke is very leg heavy. If you can see in the picture, you know, our legs bend because the seat on the boat moves and so it's actually quite a leg intensive sport. Right, right. But also you went on the river Thames as well. Yeah, we have one more pictures. Let's see, let's see this one. I'm curious to learn more about this river Thames. Wow, so you won him. That was at the Henley Regatta which is a really big rowing race in England. I like to explain it to people who are not familiar as the Wimbledon of rowing. Wow. But it was such a great experience and so my team had won the Ivy League championship here in the States and kind of as a reward we were able to go overseas to England to row against, to row against some of the British teams there and that was a once in a lifetime experience. These are all experiences that you had being part of schools such as Princeton Ivy League School. But you know, if I for example, so sometimes we hear about college and you know, should I do it, should I? And this is a program that is watched by a variety of young talents, you know, such as you are. So would you, you know, if I were young students, oh, should I do college, should I join for college? Yeah. I think that's a great question. I think it's a really difficult question because as we've been talking about people learn so many different ways and sometimes, you know, there are certain instances I believe where maybe college isn't always right but what my dad always taught me and what I like to tell young people today is that college gives you so many options and gives you so many opportunities and so I think in a world where we have so many possibilities and where we're not always sure what our path is going to be, I think that college is a great way to learn and to find yourself and to give yourself those opportunities and set yourself up so that whatever you do choose to pursue, you're able to. And nowadays there are also opportunities such as the early college program where it gives the opportunity to students to see what it is, what college is and then so that they can decide. How is, so Kamehameha School is doing a lot in terms of this early college programs as well. You have students coming to you and asking questions. How do you see this interest from the students to actually join and go for college? No, one thing that I've loved since working at Kamehameha is that it's given me a different perspective and instead of being a student, I get to work and see the student's perspective kind of from an outside view and so what inspires me is that so many of our students are looking for these programs, they are asking questions, they are pushing themselves and so that makes me really excited. I think it just goes to show that some of the work we've been doing is paying off and getting our young people and for me particularly our young native Hawaiian students interested in college and pursuing those goals. So colleges on the mainland or even here in Hawaii, you see this, because you went to Princeton but then you came back. Yes. So why, you know. I think whether to go to school here or on the mainland is such a personal decision there's different things that are right for everyone but I know for me I wanted to experience something that was just so different from what I had grown up with and to meet new people. I think I can almost say that I've met almost every type of person by going to Princeton because the population there is just so diverse and people come from so many walks of life and so I think I knew I wanted that and I got that from Princeton but at the same time Hawaii is home, I think for a lot of us who grow up here it's such a beautiful place, it's such a beautiful culture and you know it draws us back and so here I am. You came back to help the people of Hawaii with this, you know, wonderful. Education, you know, we talked a little bit about it, the possibilities and everything. Hope also is something that young people really deserves. You know, maybe they really deserves this hope for a better future and education can be wonderful tool to help them. But how to inspire them, how you know to really sort of shake them and make them realize that's what I want to do, you know, when I grow up or I have a dream I want to make it come true. So how to inspire the young generations and as part of your experience as well as Miss Central Oahu and yeah, how, you know. Yeah, I think to inspire young people it's just helping them find that personal connection and helping them to find what it is, what lights, you know, the spark in them because I think a lot of times you could be the smartest person but if you don't love the job that you're doing you're not gonna want to do it well. And so in the same with school if it's not what you love then it's gonna be really difficult to force yourself to study for those things and so I think just helping young people to explore the possibilities and find what it is they love. Once they find that, they'll want to do the work. Future for you, what do you see ahead for you now? Oh, that's a tough one. Because now you're working at Kamehameha School but you also have, you know, you graduate in engineering. So plans, future plans. I think I always joke that I'm not a fan of the five-year plan which you didn't get that advice from me but it's hard for me to plan. I think ideally I'm working in finance right now but as you said, I have an engineering degree and I think the future for me brings that together. And your dissertation was, your thesis was also about green gases and missions. Yeah, okay. So I think what I want to do is just be able to kind of relate a lot of the things that I've learned and loved as an engineer to people who don't have that kind of experience. I truly do believe that some of the environmental issues that we'll face are some of the toughest of our generation and we're not going to overcome those problems until people understand the issues in a way that makes sense to them and also find a reason to want to do something about it. And so I think... Make a difference, right. I think if I can use just all of my experiences that I've had thus far to help push that goal forward, that's hopefully something I see in the future for me. You know, our conversation is slowly coming to an end but I suggest to sort of wrap up this education as a powerful tool to realize people's dreams. What kind of suggestions would you have for a young viewer, for example, here today to make their dreams come true? I think if I would tell the young people watching, you know, try anything and everything, I think if there's one thing this discussion has shown is that I certainly have tried a lot of things and I don't regret any of them. Even new things. Yes, new things, try new things as often as you can and then from there you'll find something that sticks and then when you find something that does, you know, just pursue it with everything you have and give it all you've got. Thank you very much, Kanai. Thank you for being with us today. Thank you. It's been great.  Thank you very much for watching us. Aloha.


The Medicare Open Enrollment Period begins on October 15th and closes on December 7th. It's your only chance this year to switch plans or make other changes. I talked with Carol Rankort, a Medicare educator for the Southern Maine Agency on Aging, about the importance of reviewing your coverage every year. Thanks for joining us, Carol. Nice to be here. Thanks for having me. We have something very exciting to talk about. Maybe not as exciting as important because it's coming right up around the corner of the Medicare Open Enrollment. That's right. A Medicare Open Enrollment for the past two years has started on October 15th, so it's just around the corner, and it continues up through December 7th. So that's the window that people have to check their coverage and make any changes without facing penalties. And this is for people who are 65 or older, so people who are just 65 for the first time this year really need to pay attention. Right. And anybody who's above 65 who's been on Medicare, there are some significant changes in the Part D side especially, so they're going to want to look at their plans this year. What is Medicare Part D about? Part D is D for drugs.  And you were mentioning before one of the big changes is a huge increase. Is that correct? Yes. This year in Maine there are going to again be 28 plans just like last year, but this year out of the 10 most popular plans, seven of them are increasing their premiums. And we're talking double digit increases. The increases range between 11% and 23%. So that's a significant change. And when I said the more popular plans, for example, last year our least expensive plan was Humana Wal-Mart, which was at $15.50 this year, 2013 I should say. It's going to $18.50. That's only a $3 increase. But percentage wise that's significant. Some of the others like Cigna and a number of others are jumping even higher than that. So that's a significant factor for people because you're paying that increase 12 times a year. It's a monthly premium. And so that can significantly add to your costs. Now the difference between the plans, is it just costs and premiums? So other things people need to look at, of course, is are all of my drugs still on the formulary of the plan and are the drugs that I'm taking at the lowest tier possible with the plan I'm choosing? And when you have the lower the tier, the least cost you. So you want to keep, hopefully, as many of your drugs as possible in tier one or tier two rather than tier three, four, five or higher because those drugs are going to cost you more. So it's always good to look every year to make sure with your current plan where it's going to be in the following year. So irrespective of the rate increases, I would recommend that people look, at least do a cursory look every year to make sure their drugs are on the formulary and in a tier they can afford. The one saving grace for people that started last year is that there are now designated by the federal government five-star plans. And if your state has a five-star plan, you can change to that plan anytime through the year. So you kind of have a safety valve if something catastrophic happens in the middle of the year. We don't know yet. They will let us know actually on October 14 what the five-star plans are. So last year we did not have any five-star deep lands. We did have two five-star Medicare Advantage plans. So Mainers did have a safety valve if they needed to move. And real quickly, if somebody doesn't make it within the open enrollment period, what's the consequences? They're stuck for one calendar year. The changes happen starting each January 1st. So when they go to the pharmacy if they haven't checked and they happen to be in a plan that has a 23% increase or maybe one of their drugs is no longer covered, there's not much they can do about it for a whole calendar year unless they move to a five-star plan. The small offer on the kind of advice on how do people contact them. You can certainly stop at our office at 136 Route 1 in Scarborough anytime. We do have a Medicare mailbox number for phone calls because we always get a lot of phone calls this time of the year. And that's<PHONE_NUMBER>. And you may get a live person, but when the phone's back up, you'll be popped into the mailbox, but you will get a call within a day or two to set an appointment for you to review your Medicare information. Great. Well, it's really helpful for Simano off of that service. It is, and it's a busy time of the year. Thank you very much for joining us. You're welcome.


Turkey wants back the money paid to U.S. for F-35 jets. It would not be right for us to purchase F-16s under the conditions. We should not have hands tied when purchasing these aircraft, said Turkish Foreign Minister Mevlut Çavuşoglu on a joint press conference with U.S. Secretary of State Antony Blinken, who was on a visit to Ankara. He said the U.S. should return the payment of $1.4 billion to Turkey. As for the F-35 program, we paid for cooperation in this program. However, our country is not involved in this program, and it was not our decision. It was a unilateral decision. Therefore, it is our natural right to expect the return of the $1.4 billion we paid for this program. Çavuşoglu stated, In 2019, the U.S. suspended Turkey's participation in its F-35 program over Ankara's purchase of the Russian S-400 air defense system and later completely removed it from the project. Despite harsh backlash from the U.S. and NATO over the purchase, Turkey has insisted that it will continue to use the S-400s. Turkish President Recep Tayyip Edoğan later announced that the U.S. suggested that Ankara procure the fourth generation of the F-16 fighter jets instead of the fifth generation F-35s. Last May, Turkish Defense Minister Halusi Akar said that Ankara is desiring the acquisition of Lockheed F-16 fighters will be approved by Washington for sale to Turkey. Akar pointed to a letter on the issue sent by the U.S. State Department to the U.S. Congress in March, saying it contained promising moments. However, according to the minister, Washington's ultimate position remains unclear. The leaked letter of the U.S. State Department to Congress which opposed the F-16 procurement by Turkey contained the Biden administration's view of the merits of the deal. Notably, the letter called for the endorsement of the purchase since defense trade ties with Turkey contributes to both the U.S. national security interests and compelling long-term NATO alliance unity and capability interests.


The Senate President, represented today by Special Advisor on Security Matters, Major General Salih Miner, retired. The Governor of Kaduna State, His Excellency Malam Naseo Aerofai. Members of the National Assembly present. The Honorable Minister of Defense, Mansou Dan Ali. The Permanent Secretary, Ministry of Defense, Mrs. Muratubata Darawa. The Chief of Defense Staff, General Gabriel Ololishaki. Representative today by Air Vice-Chancellor E.O. Alibi. All of the 7th Chiefs present. The Commandant, Niger Air Defense Academy, Major General A.O. Yibadi. Directing Staff, Senior Military Officers, Your Excellencies of the Diplomatic Call, Royal Father's Year Present. The Graduates, Distinguished Guests, Ladies and Gentlemen. I'm delighted to be here today on this occasion of the Passing Out Parade of the Cadets of the 65 Regular Course Army and 66 Regular Course Navy and Air Force. I was here for this same event in September 2017, representing the President, Commander-in-Chief of the Air Forces, President Muhammad Mubahari, whose very warm felicitations I bring here to you today. May I congratulate the Cadets of the 65 Regular Course Niger Air Army and 66 Regular Course Niger Air Navy and Niger Air Force on this occasion of your passing out. This day recognizes your commendable success after a period in the Defense Academy that has tested your intellect and resilience. Congratulations, very well done. I must also congratulate you on the excellent parade which you have put forward. This is certainly world class. My hearty congratulations also go to family and friends of the graduates, especially parents and spouses. I thank you, Almighty God, that your personal sacrifices and deprivations to see your loved ones through these calls have all paid off and I congratulate you very warmly indeed. As you're all aware, the administration of President Muhammad Mubahari came to office determined to make an impact in three main areas, security, the fight against corruption and the economy. We can say that recent positive developments in these areas have certainly showed that despite the challenges along the way, we can see the great light at the end of the tunnel. There is certainly, our nation is certainly poised for a new lease of life. In the area of corruption, the President, as you know, has been determined to ensure that we do not have a repeat of what has gone on in previous years. And this is the reason why he has taken a strong stand on grand corruption. By grand corruption, I mean they're looting directly of resources from the Nigerian Treasury. He has insisted that that will not happen again. And it is for that reason that the administration has been able, despite earning 60% less than previous administrations, been able to spend on capital in particular 1.7 trillion in the 2016 budget and 1.7 trillion in the 2017 budget, the highest in the history of the country. It explains why it is possible, earning far less than any previous administration in the same period, earning at least 60% less. We're able to invest in infrastructure, especially railways and roads. We're able to invest in the Lagos-Kang railway, which is already coming up to the bottom, to the bottom end of the rail. We're also able to invest in the second Niger bridge. We're able to invest in the Mambula hydro product, abandoned 40 years ago. We're able to invest in the Lagos-Ibarna expressway and several other such capital projects. It is because of his determination to stop grand corruption that we're also able, in our social investment scheme, to do the largest social investment programme in the history of our country. We have spent so far 109 billion Naira on social investments. And this has resulted in the employment of 500,000 young men and women in our N-Power programme. Each of those 500,000 people receives a regular stipend. Many of them are involved in teaching. Some are involved in extension farm work. Others are involved in public health, in the public health reconnaissance in different parts of our country. Every single local government of Nigeria has N-Power graduates working there. Aside from that, we have the homegrown school feeding programme, which is now in 27 states of Nigeria and feeding 9.2 million children every single day. Aside from that, 82,000 cooks have been employed by the homegrown school feeding programme across the states. We have also, because of the President's commitment to ensuring that the bottom of the pyramid in Nigeria are given the same sorts of assistance as all others get. The micro-credit programme, again the largest in the history of the country, has already begun last year, two years ago, and has now reached the point where the petty traders under the trader monistime are getting their own micro-credit. Today, we are targeting 2 million of the poorest in the value chain in the trader value chain, the petty traders, the meshan, those who sell in their little trades, those whose inventory may not be more than 3,009. All of them are now receiving micro-credit, and when they pay back within a six-month period, they're entitled to even more credit, and when they pay that back, they're entitled to even more credit. We intend to touch every single Nigerian because the resources of this great country, if they are not stolen, are more than adequate to deal with many of the poverty concerns that we have in our country. The administration of President Mohammad Bahrain has also focused on security, and I will speak very briefly about what has been done in order to reposition our military to perform their duties effectively. This administration has embarked on some crucial changes in its structure and modes of operation. Two additional divisions have been created, as well as several new forward-operating bases, to enhance the strategic, operational, and tactical performance of the armed forces in the various sectors of operations. In a world in which the forms and manifestations of insecurity are constantly evolving, law enforcement responses have to equally evolve in order not to just keep up, but to stay ahead. Also, as part of efforts to modernize our armed forces, the administration has intensified the training and retraining of our officers and men in addition to providing new platforms and other resources. The Nigerian Army, for instance, recently acquired multi-barrel rocket launchers and armored vehicles to improve operational effectiveness, as well as attack helicopters for the Nigerian Army aviation call. The Nigerian Navy recently commissioned into operation six new fast patrol boats, NNS M'Guru, Ekulu, Shiroro, Ose, Gongola, and Kalaba respectively. The Nigerian Air Force has also just acquired Diamond 40 and 42 aircraft for maritime patrol and intelligence surveillance, MI-35M attack helicopters, Augusta 109 power helicopters for incision and medical evaluation. A few months ago, the federal government completed a deal with the United States government for the purchase of Super Tucano A-29 aircraft for counter-insurgency operations. There are also commendable efforts going on to produce military hardware locally in partnership with foreign and local industries. The best known example of this is the Saigumi, the Nigerian Air Force's first indigenous operational unmanned aerial vehicle, UAVs. Earlier this year, this administration signed into law the harmonized terms and conditions of service for officers and soldiers to ensure an improvement in the welfare of service personnel. Across the services, there has been an upgrade of infrastructure, construction of new bags across the country, renovation of existing ones, construction of medical facilities, and so on. The administration is determined to look in particular at the welfare of the men of our troops everywhere, especially in the areas where there are still conflicts. The administration is concerned that all of those who are fighting on behalf of this country and for the protection of so many that they are adequately provided for. And this explains why the President has already ordered a review of all of these issues of welfare and issues concerning many of our troops, especially those who are in areas of conflict at the moment. And the Niger Delta, the efforts of the military, have helped reduce militancy substantially. Oil output has risen considerably, with the resultant effect on the site and stability of government revenues. The federal government's Amnesty program is also on course, as is the new vision for the Niger Delta. Our umbrella initiative aimed at ensuring that the people fully benefit from the wealth of their religion is also in place. The Popu Haram insurgency in the northeast, which for years posed an important threat to the sovereignty and survival of the nation, has been significantly degraded. And relative normalcy has returned to many of the towns and villages in the region. Today, residents of Borno State are able to celebrate their religious festivals without the blanket of fear that once kept them permanently indoors. Schools, markets and roads are being reopened daily. Farmers are returning to the farms, from which they were forced to flee in the wake of Popu Haram insurgents. In the last two years, more than a million displaced persons have been reunited with their loved ones. Over a hundred of our kidnapped girls from Chibok have regained their freedom after more than two years in captivity, while the plight of the dafty girls was prompted dealt with, in addition to the thousands of other captives who have since been rescued through special military operations. We are committed to ensuring the release of all the young women and men-helping captivity. A few days ago, Mr President spoke personally to the anguished mother of Lea Scheigel, the Christian girl who is the only girl left as part of the dafty girls still in Popu Haram in captivity. Mr President assured her mother that she would, that God helping us, she would be returned home safe and that commitment, Mr President, has made not just to her mother, not just with respect to her mother and this girl, but also all of the girls and all of the young men who are in captivity today. All over the Northeast, our people have been provided with a chance to begin the urgent task of rebuilding their lives and livelihoods. The federal government is working with the states, the international community, the non-governmental organizations and civil society organizations to help achieve this. I must especially commend the efforts and resilience of the members of our armed forces for the chance tries recorded so far in the fight against insurgents. The ongoing military stabilization operations in the Northeast will continue until full normalcy is restored. Across the north-central and northwest of the country, we've made progress with regard to stemming the tide of communal violence, farmer-headsmen clashes, cattle-rossing and kidnapping. The special intervention forces deployed to the hogspots, combining ground forces with air support, have helped put the purveyors of violence on the back foot. We are not yet out of the woods, of course, but the progress we have seen in recent months emboldened us to continue the fight. We will continue to demonstrate zero tolerance for crime and criminals, those who take the law into their own hands, who bear arms illegally, and who seek to profit from the climate of fear and insecurity will be decidedly dealt with. That remains our promise to the people of this nation, who elected us to keep them safe and secure. The peace and stability of our dear country will continue to be of utmost importance. Distinguished guest ladies and gentlemen, security is not only about law enforcement, it is also about building the right relationships that underpin the development of secure societies. This is why the administration has been fully committed from the start to strengthening existing relations between Nigeria and our neighbours. It has also been clear to us that there is no way that we can achieve the security we seek without the cooperation and support of our neighbours. The resulting strategic synergy of efforts, exemplified by the revitalisation of the multinational joint task force, has proved to be very effective in curtailing Boko Haram from ISIS West Africa in the Lake Chad region. Today's graduating cadets will be taking their place in a military that is on the run, destined and determined to take its place amongst the most powerful militaries in the world. But it will also be a military that is facing an array of potent threats and enemies. The days of conventional warfare now appear to be almost behind us. Today's landscape presents a range of non-state actors, thus in asymmetric warfare. Indeed, today's landscape extends well beyond the time-tested terrains of land, sea and air into the vast territories of cyberspace. The internet and new digital technologies have provided a platform for the weaponisation to unprecedented levels of news and speech. Many of the enemies you will confront will be permanently faceless or concealed, leveraging technology to weight warfare that has the potential to be even more destructive than anything the world has ever seen. We must develop a policy on cyber warfare that has as its strategic focus, one, the prevention of cyber attacks against critical national infrastructure, two, minimising national vulnerability to cyber attacks, three, minimising damage and recovery time from cyber attacks. A successful completion of a rigorous and demanding course of this nature no doubt imbues you today's graduating cadets with a sense of self-esteem and accomplishment. You must maintain that spirit of accomplishment as you prepare to face the tasks ahead of you. We all have very high expectations of you that you and your senior colleagues will greatly contribute to a quota to the sustenance of our national security and the defence of the territorial integrity of Nigeria. I bid before I commend our men and women in the armed forces who have carried faith with the current democratic dispensation over the course of the last 19 years. The subordination of the military to civil authority is a cherished tradition that is one of the cornerstones of democratic existence and has in addition helped promote military professionalism in all parts of the world. It is a tradition that must be sustained and strengthened in our country. For graduating cadets from sister African states of the Republic of Togo and Benin, you have performed excellently well and you made friends in Nigeria. I urge you to continue to raise the power of excellence which you have imbibed and to be good ambassadors of the Nigerian Defence Academy as you return to your home countries. And an army. An army is only as good as the character and competence of its officers and men. There is no profession that requires these attributes in a greater degree than they are. When your duty is to put your life on the line, repeated for the safety of millions of your countrymen, the nation is blessed if our men and women of the armed forces are not only persons of skill but of character. We are doomed if the reverse is the case. The duty you have taken on by your military commission is a no-blast available in our nation. No other is as honorable. It is by your courage, your loyalty and integrity that you can truly deserve the trust and confidence of your nation and countrymen. Finally, let me commend the commandant and the entire academic community, academic community for the excellent work that you are doing, raising new generations of military personnel who will tirelessly defend the territorial integrity of our great nation. I pray that this current call of men who are graduating today will not only do our nation proud, and that they will serve the military long enough to do justice to all the confidence that our nation places so much in you. Thank you very much. God bless Nigeria.


Saquon Barkley has agreed to a one-year deal. Yeah, crowd goes wild. What does this mean? It means he reports to camp. That's so exciting. And he's still not able to sign a longer extension because it's past the deadline, of course, but he was able to sweeten the pot a little bit for himself. And that matters, people, because it could have not happened at all. The windows closed, the deal's over, holdout, schmoldout, he would end up losing money if he held out from camp. But, Chef D says the deal is fully guaranteed for the same amount as the tag, but he has the chance to earn up to a million dollars in incentives based on rushing yards, touchdowns, receptions. There are some people at the Art Stapletons of the World saying that some of those incentives are tied to Giants' playoff appearances and sort of all of that. But we have Dan Dugan joining us in a bit to give us all of the details as he is with the Giants, covering them for the athletic and knows the nitty gritty better than I do. But this is exactly what I said yesterday. Is it the most lucrative deal ever? No, is it the best, you know, Saquon jumping on his bed? No, but he rented a house he didn't love and the landlords are throwing in a heated pool and a months-free rent and maybe they're taking care of the electricity for a little. It just made it a little better. He's going to be a less disgruntled tenant. And he's putting himself, as I said, just put yourself in the best position to maximize your value and make the most money. Get the most money you can and control what you can control. So he's going to get his earnings. He's going to get in the building, which is amazing. And for that to happen in this wolf running back market, he got what he could, okay? The Giants side, I mean, they just make it happen. They didn't have to give up much more. They now have a leader, a stud and incentivized player back at work and these distractions, the media vultures like Dan Dugan's swarming will sort of settle down and hopefully go away for now. It is a huge win for Shane and Dable. And they can still franchise tag him next year, which is a big note and something to consider here. They locked up Jones earlier.  I mean, you are putting together a masterclass in less than two years on the job bringing in these guys. I don't know who your receivers are. So we'll have to talk about that in a bit. And for more on Saquon and the Giants who are contenders in the NFC, let's bring in Dan Dugan. I don't know if that's a question marker or an exclamation point with this contender talk, but you work for the athletic and you cover these Giants. Dan, this is a big day. Yeah, and no offense taken to the vultures comment, of course. But no, I mean, you say you're on the West Coast. At least I was awake one and a half. And I can't imagine, you know, the how many tweets must have been on your timeline by the time you saw this news. Because I didn't see it coming. It felt like once that deadline passed last week, we were going to be in for a long stare down.  He wanted to sit out of practice. And he reported today, he'll be on the field tomorrow. So again, it's been a long process. It started last November. And you know, obviously the Giants had the leverage. They used the leverage. And even right down to the finish line here, Saquem Barkley, I just think he just didn't have the stomach to actually follow through with any of the threats he could have made about sitting out. He wanted to be there with his team. He got a little bit of a sweet in here, not much. The Giants still didn't give much, but they get a happy, motivated Saquem Barkley and everyone's happy in the locker room. And you know, I couldn't work out better for them based on how far they've gone down this path. I wonder if he's happy. I don't know if he's happy, but it's a thing where he sort of in his representation, of course, they know that the leverage is on the other side. Because of the market is what it is. It's no one's fault. It's not Saquem's fault, Running Back's fault, or the GM's trying to do their job and be responsible as it doesn't seem trendy to give out these lucrative deals to these Running Backs at this point in time. They can still tag him next year. It's all roses for the Giants brass. They're certainly happy. Is there anything about this deal or these incentives that I need to know? Yeah, yeah, I will say, yeah, happy's probably not the right word, but he's content enough to show up. But no, that's what I mean. Like they didn't give up much. I thought the thing that might've got us over the edge would be like, we'll put a provision in that they can't tag you next year. That way he's motivated, because he knows he has a great year. He's gonna hit the market and finally get what he thinks he deserves. In fact, they didn't have to do that. And even if you look at the actual incentives, he didn't achieve these last year. And he had a great year last year, 1,350 Russian yards, 11 touchdowns, 60 catches, I think, and they had to make the playoffs. He can have a great year if the team doesn't make the playoffs. So for the Giants, it's all gravy at that point for them. If he hits all these incentives and they make the playoffs, they'll happily fork over $900,000 more in exchange for having him report to camp and not have drama, not have this hanging over everything. So to me, it's such a win for them. I guess you can say, okay, he got 900 or more grand, but if he plays well enough to achieve those, we're in the same spot next year, because then they can tack him again. So the Giants certainly won these negotiations right down to the last thing here today.


What is up everybody welcome back to the channel you guys in today's video and be I'm gonna be walking my buddy Rocky One of my clients out of Eugene, Oregon crushing it in this in the credit Industry helping people all over the state improve their credit Educating people on credit and really kind of going over the importance of credit to his audience and in today's video We're gonna simply just Put out content, right? There's really two ways to put this content out you guys if you're following me on YouTube This is this is one form of organic, right? I'm creating a video. I'm putting on YouTube Now it just depends if that audience if you can serve that audience if you're a local business owner I don't know these people on social media. Are they across the country? Can you serve that audience or are you building a local business or a local brand where you can serve that audience? This is super important when it comes to just overall social media marketing a lot of people just put out organic content content Trying to build a local business and all that ends up happening is you end up attracting people across the country Who are no who are not even in your market in this case with Rocky? He's like David. I'm licensed in this state This is the city that I'd love to educate and I'd love to brand myself around You know this small this the small little town here here in my city. I'm like dude That's the second person so number one again number one is the type of person I just wants to put out organic organic organic and post post post post again here on YouTube It benefits you want to build a YouTube channel if video is your thing But if you're building a local business or you have a specific niche that you're trying to target That's where person number two the type of person that says, you know what I have an audience Let me just get to them by tonight. Let me run an ad right and I always tell my clients my friends pick your platform LinkedIn tick tock Twitter Instagram Facebook whatever Pick your platform and just learn how to run an ad on that platform learn how to target your audience So as you're building a business as you're building a brand you guys That's what you want to really really get into is is running ads How in the hell do I run these ads and so with with Rocky today? All we're doing is I'm taking them through the steps right step one is what I call posting on the business page first Put the asset there. Let it let it show publicly Let it live publicly way past the ad right and and let it let it let it show watch scroll down Rocky Let it show, you know thousands and thousands of views, right? So as as we now as I now take Rocky you guys as I now take Rocky and I say Rocky look you got an audience Let's just target that audience. That's the seven point nine thousand, right? So so that's person number two you guys that just says, you know what I have this content I have this message I'd rather just run an ad and target my specific audience and and if I can do that by tonight David sign me up How do I do it? Right and so that's what I'm doing with Rocky Rocky's like, you know what David? I'm not putting out content all the time all the time all the time Nor do I want to attract people all over the country or even people all over the world I have this small niche. How do I target them? Right and and and when it when it comes to location wise when it comes to demographic wise That's why Facebook continues to crush it because the majority of us that are that are operating businesses small businesses We a lot of us have products and services, right service-based businesses where our demographics is That older person right that person. That's that's that's 30 plus 40 plus You know if you're a real estate agent and you're targeting homeowners These are people that are 40 plus right 50 plus so that demographic remains here Rocky He's in the credit in the credit business, right? A lot of my clients are in the real estate business, right? So targeting an area you guys is what you want to do man And so with Rocky him and I are just getting started I'm so fired up because as you as you have some guy you guys look at this guy man Handsome guy we're over here talking smack thinking about you know, he should be in the fitness business, right? But but that's the brand that's what what what you have to you have to keep it real, right? No matter who you are no matter and and he asked me about my pottery hat, right? He thought David you're a pottery fan. I'm like no not really It just became part of my brand and now everyone online when they're seeing one of my videos And they see this random guy with a SD hat. It's part of my brand and it can be that basic that simple, right? So so Rocky has a good little theme going on right here you guys and so all we're gonna do step one Post it on the business page first and so that's what we did here So Rocky click on click on the video. We got to go into and we got it We got to edit we want to we want to change out the thumbnail. We want to change out the text Yeah, go ahead and click on it But this is step one you guys step one is posting it on the business page first and then and then what you want to do For sure go ahead and press pause and then click on the three dots the three dots in the top, right? What you want to do you guys is you want to make sure that the editing right edit video edit video Rock edit video you want to make sure that the text any emojis Any links that you're really trying to put in there? You want to make sure all that is done first, right? So as you're posting it on the business page again, this is public you want to write out the text first edit make sure There's no grammar errors make sure you know You got your periods and your exclamation marks or whatever you need to need to do to the body of the text Which is what we call the ad copy Make sure that's on point right there Because as we go in and run the ad and set up the ad you can no longer change the text So you want to make sure you knock out the text right now? And so when it comes to the text and when it comes to mainly, you know a lot of different videos In this video we're going for brand awareness, right? Is that what we're doing Rocky? Are we going brand awareness? Are we just trying to get thousands of people to view this one or what are we doing with this one? Are we driving it to a landing this video as I say we're gonna do The free PDF. Okay, so we're driving it to a landing page Right, right. Okay, cool. So in this video you guys there's always no matter what your product or service is man It's all the same. It's all the same. It's all the same There's three there's a three bullet point framework that I teach and it's what we all teach as well We're it's what we kind of follow try to follow in our content as we're putting out content It makes it super easy to just follow a little blueprint right a little three bullet point framework Which which number one is calling calling out your audience. That's number one So when you think about your business your product or service calling out your audience. Hey Eugene This is Rocky your local credit specialist, right? Number one I'm calling out that city and even if it was more niche like if I can niche it down If Eugene is the whole city if that's the name, can I niche it in further? Can I what are some names of some local of some communities, right? Do I live in a condominium complex and we have a name, right? That's how you can niche down even further where you're where you're really talking to an audience But but here Rocky if you're going out to the whole city, then yeah, that's what you want to do. Hey Eugene This is this is Rocky your your local credit specialist So number one I'm calling out the audience and then and then number two. I'm telling the story. I'm giving a tip. I'm educating them I'm sharing value. I might give them a tip on how to increase their credit score or I might give them I might give them some kind of some kind of Tip that that is in my free download that's in my free PDF So if I'm driving people to download a free PDF. Hey guys in today's video I'm gonna be sharing tip number two This is the tip that I share in my free credit specialist PDF You guys are gonna want to download it today, but this is tip number two that I share And this is what it's about Right. So number two is just is just now paying that picture and in and educating and giving people that real juice And that meat and potatoes of of the entire, you know Freakin video like what's the point right? That's number two number two You got to explain the point the value of the tip the mistake to avoid you got to educate them somehow some way number two And that that's does not be that long it could be freaking 10 seconds It could be 15 seconds. It'd be 30 seconds 45 seconds. It could be a minute, right? There's no really, you know time to it Shorter obviously better, you know nowadays So a minute two minutes This one right here's a two minute video, right? And then and then that's number two and then number three and then number three the call to action number three You got to be driving the click. You got to be telling that person. I would be saying it in the video I'd be writing it in the text In the ad copy, I would be just simply driving them to the next action. Hey you guys I put together a 2023 credit Special PDF download you guys are gonna get so much freaking value from this I put my heart sweat and tears into this thing. It's what I've been learning for the past few years I want to give you a free copy now. So if you click the link below it'll take you straight to my web page We can download your free copy. See you guys there Right, and then that's that's the call to action. That's number three, right? That's the call to action So again real estate agent credit specialists anything the whole PDF and that's the whole point of the ad man Of ads in general again pick your platform whatever Facebook in this case We're gonna run through a Facebook one which is also an Instagram one same thing, right? But but but but whatever your product or service may be you have to understand that it's all about Capturing the lead it's not necessarily about making the sell if you're e-commerce And you have a website and you're selling physical products cell phone cases hats t-shirts footballs Whatever then for sure you're going for the sell But if you're coming across this video and you're in this you're in the client services business Where you deal with clients you have a service to provide, right?   It's all about getting the lead That's what that's what this is all about man. Yes, we're driving it to a page where we're going for the appointment Yes, we're trying to optimize for an appointment, right? If you guys are out there in the client services business But it's all about caption the lead capture the lead first and and and the way you're going to do it Is by giving away something upfront of value In exchange for their information. That's just the way it works and it's always worked that way Whether it's direct mail or freaking a newspaper ad or a magazine ad or a tv ad or whatever It's it's always someone giving you something first in exchange for just your basic information and and and today It's the name and email. It's always been the name and email, but but it's it's name and email That's what you want to focus on man. It's building yourself a list Right. So so this is what we got to do rocky is we got to knock out this man Those are the three bullet points number one calling out the calling out the area. Um Hey you gene, this is this is rocking your local credit specialist Okay, you're gonna say today's gonna be a jam-packed video Number one again first thing you want to do step one post it on the business page first hit save And then because we're driving it to a landing page We have to install our pixel onto our landing page. So let's let's go back to let's go back to in fact Let's go to the ads manager. So open up your your tab number four ads manager Not not here just the tabs are your work with the tabs already have open you have a ton of them already open You keep yeah right here perfect. So right here click on the three lines to the left And and what we want to do is go to events manager. Let's grab your pixel So when you're driving clicks off of the platform you guys and again, it's all the same Doesn't matter what your what platform but in this case obviously with facebook You need your facebook pixel, right? So if you're driving the click off of facebook trying to Direct them to either your website or or hopefully a landing page Right and if you're new to landing pages if you're new to all this stuff I have a four today trial to the software that I've been using since 2018 my my landing pages my email automation my online calendar My membership hosting it's all in that one software, but there's a trial right below That's what rocky using rocky is simply his whole objective is to capture a lead, right? So so here what we need is if we need our pixel so we can start tracking those who are who are clicking and landing on these pages Super super important Try and go to the left. So hit that hit that triangle That triangle to the left and go to go to data sources or just hover down to the um Hover down to the blue circle to the left That blue clock-licking thing and then go to data sources Yeah data sources and then your pixel will be right over here. So um Right here in the middle scroll down and and click on click on the drop down in the top right So have we not even created a pixel? We did right? Yeah Hit the drop down on the top right the new life credit and just go to the other to the other account. Yeah, click on the top account Okay, perfect.  Look at the name new life credit services. This is where it was initially created hit business settings So right here to the to the left On the left hand side, we have our pixel And so depending on what website you guys are using you guys Some websites require just a pixel ID number And then some websites require the entire code, right? So the one that we're going to be working with It requires the entire code click on data sources to the left And then come down to pixels to click on pixels. So this should be your pixel right here The name of it was the the new life credit. Yeah, see so the red it's a red dot because it hasn't been installed So yeah, we're going from the beginning so perfect So if you guys are here at at this time within the video This is your business settings You want to set you want to create a whole new business account under under your your business settings here? Because that's how you access the pixel So you'll create the pixel here And then once you have the pixel click on the three lines to the left or actually click on open in events manager to the top right Open in events manager, and then what it'll take us open in events manager to the left. Click on that one Just click on the words I'm trying to look at real quick here. So Just right here. Just click on this. Yeah, open in events manager. So over here now, it'll bring us back to where we were at And this is where we'll grab the pixel What I think the blue button so we're going to grab it over here And once we once we install it on the page, then the red dot will turn green and it'll be an active pixel So click on the blue and continue to set up Met a pixel and then can connect Okay, so now what we're going to do is we're going to install code manually click on that one install code manually And then we're going to copy code And then just click the blue continue copy code click it and then hit the blue one click it rocky And then click the blue one I have another calling like literally like in 10 minutes. So all that's blue. So we're good. So hit continue Okay, and then continue So what we're doing here you guys is we're simply getting the pixel connect continue and just go through that go through the full The full yeah go to pixel review. Okay, cool. So we have it copied now. We're going to go to cartra And once we once we install it then this page will open up And and that's that's where your pixel will be so close this and then just go into your into your landing page We're going to do both pages the the landing page one and the thank you page So just hit the three dots and go into edit close out this just hit the three dots and go into edit So most of these websites you guys most of these softwares again, it's all the same in cartra It's just settings to the left And then you're going to simply Go to tracking. Yeah, click on settings and then tracking code And then scroll down and you have the facebook ads tracking code And the google when you start running google ads, that's the whole other thing youtube ads Then it'll the the youtube ad goes here at the top or the youtube Pixel goes here at the top, but we'll just do the facebook one for now. Yeah paste it in there and then click apply That's it So now that the pixel is on the page now already we're ready to to set up the ad to get the ad in in review Um and and to publish the ad and then right after we do this right after we set this next step up Which is what I call step two. So step one is posting it on the business page first, right step two is simply Setting up the ad now in this case We had we had to set up the pixel and that's what we just did but now let's go and set up the ad That's step two go to the ads manager So click on one of your tabs Is admin now the last events events these tabs that are yeah close out this one. Yeah, you just keep opening up more tabs So go to the events one where you see events To the left the tab that's open. That's your ads manager. So you can go there events The rope Now that we just added the pixel to the page you want to come to the page refresh it So reload the page so refresh this page and then you'll notice in the top right Your pixel helper right so your facebook pixel helper if you guys don't have this plugin Right here in the top right go ahead and click on it rocky the the plugin your facebook pixel helper. This is a free plugin a free a free Download go ahead and click on it that pixel helper the blue and the green little plugin So you guys can download this and this will just simply allow you to test your Your pixels Make sure your pixel is working. Do you know do you know where your pixel helper is at rocky? I don't i'm looking for right in the top right. Yeah, click right there That's a plugin that you downloaded right. So that just lets you know that that your pixel is working So do the same thing for your thank you page Um because if you notice look at your thank you page right now prior to you putting the pixel on it click on it Look the pixel help the pixel helper. It's gray right. That's when you know There's no pixel on the page and this could be any website Right facebook will track any website that pixel helper is gray Um, but go ahead and refresh it go ahead and refresh it So now that facebook's going to read it now for the very first time now the pixels active Right. So now even if you go to the events manager go to that tab that's already open the events manager event manager, okay Go to your three line or actually, you know what refresh this page you can refresh this page and now it'll open up Now the pixel will be active the the dot will be green Um And and and we'll be good to go right so so Putting the pixel on the page is very important and then we got to still create the custom audiences Actually, yes taken it's taken a second click on um click on um click on the three lines to the top left and go to business settings Awesome now what we're gonna do is we're gonna set up the ass. So now let's click on the the green one And you know what really quick before we even do that we got to set up We got to set up your conversion event Actually, we got to set up your conversion event really really quick and that's around your thank you page So click on the three lines um to the top left and go to um events manager Okay, that's manager And then and then here you're gonna go to um you're gonna hover over the let's see let's see where it takes us But we want to be right where that blue circle is to the to the left We want to yeah, we want to click on that blue circle and we want to go to um data sources. So data sources Yeah, click on that one And then click on the drop down the top right and go to your into your other account okay Conversion event would have been under lead now go to ask manager And so now as you go in so this is what i'm referring to the second step the ad set level um now we'll click the green one So we'll come in here and the whole objective is leads right leads you're driving people to a landing page And this is one test your test adds to to the landing to the landing page And then you'll also want to test adds to a lead form Okay, you'll always you'll always want to just split test and and go and go back and forth until you find really a winner Um Because again, it's all about the lead. It's all about the lead It's all about the lead after you after you control and own the lead You can communicate with that lead from this point on right and and you can you can direct them to anywhere from this point on So it's all about capturing it. So sometimes if you have to use a lead form to do that just to capture the lead use the lead form Um, but again, you'll test right so here click on yeah, click on the green one So let's go into it click create And then here you're gonna go lead so the objective Um moving forward will be leads. Okay, cool. Now now you'll be yeah. Yeah, go ahead and click continue you'll be um Naming right naming each step as we as we move forward to the setup So this is step one. This is the campaign Level so right there at the top new leads campaign. I would delete that and rename it start naming your videos Right. What what video is this? What are you talking about in it? What color was your shirt? What was the call to action? Whatever like what isn't give it a brief description? Right. What video is this is this? Download video number one or or what like like it's that's what it is download Yeah, pdf video number one like just something simple that you can you can remember and know exactly what what video that was Yeah, download pdf video one maybe Yeah video one sir And then in parentheses in parentheses leads leads Yeah, download pdf understand credit And then if you're in any of these categories, right? I work with a lot of real estate agents. So they all have to hit the category Drop down there and go with housing So so if you click on the drop down, you'll see four different categories housing credit politics employment So if your business falls in line with any of these then then obviously go with that one So so in your case, it's credit obviously, right? It's credit So just go with that one. We're good there and then hit next. That's it. That's step one Right step one is is is choosing the objective and choosing the drop down and going with credit. That's it now you're on step number two So here you're going to be driving clicks to a website. So you you're going to you're going to click on that on website so just shade that circle website And then scroll down So yeah, so now just just keep going down And so here this is where you would see the conversion event So when you hit that drop down now your conversion, it's not not active yet But but if you hit it hit the drop down choose an event And then come down to lead that's what you're going to want to optimize is is the lead Okay, and then um, and then scroll down So we'll we'll set it up here once you're once your pixel in fact go to and click on verify pixel there It's not going to mess up anything. Click on verify pixel So now we're going to go down to budget. So our pixel is good. We're going to come down to budget Davey budget again, it this comes down to it really obviously comes out of one's budget But it comes down to just knowing your numbers That's really what it comes down to knowing revenue knowing profit knowing what you could spend, right? So I always look at it per deal. Like what do I make per deal? Right, like what do I make per deal? I make x amount. Okay, then I should be able to afford x amount in ads, right? So um Like for example with real estate a lot of them make five six seven grand some, you know, 10 grand per deal And it's like man Take a percentage of that and run ads, right? So Whatever your budget is man, you want to be and and or whatever a lead is worth to you, right? When you're looking at your numbers, what what really is a lead worth to one's business, right? If I make 500 per deal or I make a thousand per deal or I make 300 commission per deal Okay, cool. So like what okay, so and and that's like low low lowercase Let's say for example, I do make 300 per deal the way I'd be looking at it is I'd be spending at least 300 per month Right. That's that's what I'd be doing, right? If I'm making 500 per deal I'd probably be spending 500 per month if I was making a thousand per deal. I'd be spending a thousand per month I know the thousand per month. That's a good. That's a good budget So if you're making five grand per deal six grand per deal eight grand per deal, you know Some people in different businesses.  I'm like, dude, you should be spending a few grand a month Like you should be dominating your area You know, so so everyone's every business is a little different in that term, you know in terms of of revenue or whatnot, but Here I would say in your business like Again, what is a lead worth? um 10 bucks a day 10 bucks a day if if a couple leads came in or a few leads came in Would it be worth it? You know 15 bucks a day 20 bucks a day? You know, if you're if you're making 600 per deal or or if the lifetime value of a customer is 600 or whatever the number is, man You know, I'd be looking at spending that much per per month minimum like minimum I'd be spending that much per month if I'm making 200 per deal. Okay, cool Then I guess I'm spending 200 a month which is not a lot lot, but it's a start it's a start right like like so Here you want to go in your case, man. You want to go at least at least $10 minimum a day. I would if are you um, you could test five bucks a day But but I think like when you're targeting especially when you're targeting a local area, right? A few miles around a certain zip code for example or an address um It doesn't take much to take over that area like as you scale up You could be you could be crushing and dominating an area as you scale up at 25 bucks a day You know 20 bucks a day 25 dollars a day, you know, but here you want to start with at least half that You know, I mean you want to start with you know at least yeah, so What are you comfortable with 10 bucks a day? plus 10 plus per day like Definitely definitely 10 bucks a day and see how it goes for the first month and then And here's how you want to kind of just strategically plan it out like I've been saying from the beginning Is is is one video every 15 days? Like keep it that simple like and it's really two things to test off of either my videos need to get better Or my landing page needs to get better Or because because the offer is the offer the offer is your free download So just come and that's value right you put together three pages of anything You educate someone on anything something that they're they that people are raising their hand and saying hey I'd love to read something like that Right, you educate someone on anything via a download via a pdf so simple on your end, right? But but people people will download that so so that's already a given Now just come down to your videos It comes down to getting better at your video delivery getting better at educating people Getting better at the call to action and that and that only happens bro. That only happens with practice Yes, that's why i'm so freaking proud of you for where you're at and where we've gone Right on this journey since the beginning you're learning bro, and you're getting better and better and better You weren't even putting out videos prior to us connecting Right and now now you're getting the hang of it now. You're like dang now. You're getting out of your comfort zone. You know what I mean? um But that's what you're gonna end up testing is videos so so the strategy one video every 15 days That's it. Keep it that simple and and if this one flops, okay, whatever then day 16 I'm gonna have my next video ready and we're gonna we're gonna we're gonna jump off that one That one's gonna be a jump off and we're gonna go day 16 to day 30 and there's my two videos per month Right that's simple, man. It's that simple and as you again move forward It's getting better at the video delivery and it's getting better at optimizing your landing page.  It gets better at my at my it's all about getting better at my at the content Um and the landing page and the landing page. Okay, so so here go.  Like what are you gonna do right here 20? Let's do 10 bucks a day. Yeah, so take away the 20. Okay. Take away the 20 put put put 10 Let's try to knock this out real quick and then and then the start date You always want it. It's already late in the afternoon So I would start at the next day the following day. I'll always try to run ads I'll always try to set up the ad in the morning And then and then schedule it to go live the next day at 6 a.m But if it's already this late into the into the evening Then i'll skip a day and and and i'll give facebook plenty of time to approve it And then i'll start at the next the next day. So so today with today being um With today being with today today is the today is the 20th, right? Right Right it is right. Yeah. Yeah. Okay. Cool. So then go the 22nd go the 22nd at 6 a.m Okay, so now locations. Let's edit the united states. Let's take out that and we're gonna simply um You can either go after your your your whole entire city, right just type it in so hover over united states and exit out Okay, or you can just um or you can go off your address you can type in an address And and go off of you know hit 15 miles or 20 miles or 50 miles up to 50 miles around the address So it's up to you take away united states Okay So and then and then also the drop down at the top people living in or recently in So that's a huge, you know, there's a huge difference between these different four People living in this location. Okay, cool. Now scroll down or actually yeah Eugene So always make sure the drop down always make sure you hit the drop down. So as you type it in Um go space in an organ as you type it in you'll see a drop down So always go with the drop down. So there's the drop down click on the drop down You can go off the address or you can is that your address? That's not my address, but that's your street name. I said from where it's from where it's located at It's it's it's pretty close to my address. Okay. What you want to do too is you want to stick to the same spot so so Stick to the same the same the same and that's what your name at the top So scroll to the top Eugene springfield highway. I put in here real quick. I mean, it's pretty it's pretty crazy how Uh, it's pretty close to where I live it Awesome, so we're gonna scroll down age go ahead and change out the actually, you know what you can't change out the age Hit the age Click on the age Um drop down but because you're in the special ad category. Yeah, you cannot you cannot change the age and that's fine gender don't want to change um detail targeting Because you're targeting such a local area 15 miles around this address I don't I don't want to narrow it in any further, right? So adding detail targeting keywords are not necessary at all. Now what we do want to do is we do want to edit the placement So click on manual placement Advantage placement is when you let facebook place the ad everywhere, right? But because you're at a lower budget somewhat of a lower budget and we're just starting We don't want it everywhere like we want it to go in on the highest Engaged piece of real estate Um within facebook and instagram and that's the news feed, right? That's where everyone's attention is that is in the news feed.  Yeah click on it Or hit the drop down to the left that little arrow looking thing Yeah, and then and then all of these so you're leaving the feed.  Yeah, just keep going down. Keep going down You're gonna go all the way down click on all of them And then just uncheck everything At the top you're just naming what went on within this within this set, right within this step Um, so you're targeting maybe maybe your daily budget um maybe um Maybe the word the words edit placement, right? Eugene Springfield or whatever dash 10 dollars a day dash Um edit placement, right? So i'm just briefly describing what what went on. So when I look at it on the dashboard I I I I know exactly what that is Yeah, okay Okay, cool. So that's it now.  That's it. So that's step two Now the third and final step all we're going to do since we posted it on the business page first Um, all we're going to do is come over here now and we're going to click on the drop down create ad And we'll see your facebook page. Um, do you have an instagram account? Yeah, I do. Yeah, okay. So connect and go ahead and click click on connect account Okay, or maybe hit the drop down select instagram account hit the drop down I could have swore you already did this part but hit the drop down select an instagram account Or is this that we're looking at in the middle select an instagram account Okay, right there. Okay Okay, so choose your instagram account. Okay, perfect. So scroll down now create ad all you're going to do the drop down create ad Right there create ad use existing post Okay, so select post and then you'll see it right there So click on that top one and then click on continue okay, cool, so Step two is simply setting up the ad right and then and then step three is just simply creating the custom audience So now scroll through scroll down scroll down All we want to do here now is add a button So click on add a button and then grab the link to your landing page and that's going to go right there So click on add button And then now get your link um for your landing page and paste it in right there All you're going to do is just paste it in there and then update post And that's it man. So scroll down And you can you can name it here at the top as well something but um But but you don't need to and then scroll or yeah, you totally can give it a name at the top But scroll down. So now we're good call to action required Required an external website URL. Okay, cool. So that's all we gotta do is just is just wait for that pixel to be active And you're good. So hit publish and that's it man. That's how you set up a video ad to a landing page in 2023 and beyond There