Good morning and welcome to the chart of the week video with me, David Madden. Today's date is Tuesday, the 2nd of June, 2020, and the time has just gone 11.40 British summer time. Now, I haven't done one of these videos in a while. That was down to issues surrounding technology, but I am hoping to do it on a more regular basis. I hope all our viewers and listeners are staying safe in this current environment. This week's video, this week's chart of the week is the Germany 30, the DAX. The market, as you can see here, has been a very nice rebound since the lows that we saw in mid to late March, along with other global indices, particularly those been pressing higher the last few weeks, a nice series of higher highs and higher lows. The DAX is currently north of 12,000, today it hit its highest level since the fifth of March. So you get an indication of how bullish the sentiment is, and this video covers the potential levels we could see a target in the near term. So if the wider upward trend continues on the last few months, and the recovery does continue, we could be looking at targeting this area here in around 12,188, this area probably is 12,218, this zone in around here, and should we look to go beyond that, we could be looking heading towards 12,300, 12,400, so on and so forth. As you said, we've seen a nice series of higher highs and higher lows very recently, so if we do see any kind of pullbacks, it could be an opportunity for some traders to sort of buy into the market. So if you do look to move lower from here, we could see support coming to play from this data line here, the 100 day moving average, and that comes into play at 11,522, we can see here that very recently, that metric acted nicely as support, so if the metric is acted as support in the past, it makes it likely that it would be of importance in the future, although there are no guarantees, but even if you do have a fairly decent break below that, we could find some support coming from this zone here down around 11,000, big psychological number, and keep in mind, the market has made considerable ground since the lows that we saw in mid to late March, so the wider upper trend is still very much in play. Now let's take a look at what's going on at some other equity markets. The reason why we're doing that is to kind of focus on one of the tenets of Dow Theory. One of those tenets is that the averages must confirm each other, which basically says if one market is moving in a certain direction, similar markets should also, you also expect those markets to be moving in a similar direction, so we can see here on the FTSE 100, like with the DAX, the market began to rebound in mid to late March, and since then it's been pushing higher. To be fair to the FTSE 100, highs in June haven't taken up highs that we've seen in May, but the wider upper trend of the last few months is still very much in play. So with that, you can be more confident of the DAX's positive move. I'm now taking a look at the S&P 500 to get a flavor of what's going on in terms of sentiment over in the US, and it's a more similar picture to the DAX, whereby the market itself has also, with the cash trading has begun today, but the futures indicate that the S&P 500 is going to open at a level last seen also on the fifth of March in early March, so the wider bullish trend is in place on the S&P 500. It's in place on the FTSE 100, and it's also in place on the January 30 on the DAX, so therefore we can be more confident that the wider bullish trend in the DAX is going to continue, obviously there are no guarantees. Now, if you are trading, if you are going to be trading the DAX or any of the major indices, it is worth noting that the final reading of European service PMI contracts are due out tomorrow. On Thursday, we have the European Centre Bank meeting. That's going to add some volatility, particularly to the likes of the DAX. The European Centre Bank, the Gondola, very aggressive stimulus package route and it's already talked that the Pandemic Emergency Purchase Programme is going to be, is going to be, is going to be, is going to see extension to that. On Friday, we have the all important non-farm payroll support. In fact, if you're actually free on Friday, my colleague, Michael Huston, is holding a live webinar event on covering the payrolls. You can sign up for it here, cmcmarkets.com, under Insights, you will see the section here on webinars and events. Feel free to sign up for that. So I'd like to add some volatility to the markets. I hope you have a good trading week and have a good trading week and good luck.


What is up you guys, welcome back to another one. If you are new to the channel, I'm Goldpony. I do new car chuck SEV reviews on YouTube. And today we are in the new 2020 Honda Ridgeline, courtesy of Heritage Honda in Westminster, Maryland. And so it's been quite a while, really feels like forever since I've checked the Ridgeline out at first came out in 2006. Super popular then just like it still is now with its in bed storage and its dual purpose tailgate. So needless to say, I'm quite excited to be in this one yet again. So what do you guys say? As always, let's start with pricing. And so as you can imagine, there are several different trim levels for the 2020 Ridgeline. First one being the sports starting at 33,900 RTL for $36,670. RTL-E, which actually is the one we have today. This one is going to start at $42,020. And lastly, the black edition, which goes for $43,520. As far as those trim levels go, the first three of them actually come standard with front wheel drive. You can add all wheel drive for $2,150. Black edition comes standard with all wheel drive however. So I do want to mention that as well. But rigour a list of trim level that you go with. Power plant on the Ridgeline will be the same. Powering this beast is going to be a 3.5 liter naturally aspirated V6, putting out 280 horsepower at 6,000 RPM, 262 pound feet of torque available at 4,700 RPM. Power sent to front wheels or all wheels through a nine speed automatic, which is new for the 2020 Ridgeline. Wanted to mention that to you guys with paddle shifters. So we will be testing those out in a little bit though. Zero to 60 time comes in at approximately 7.2 seconds. With MPG numbers coming in at 19 in the city 26 highway for the front wheel drive, 19 city 24 highway for the all wheel drive configuration. Did want to also mention though, with those miles per gallon, there is a variable cylinder management system that comes with the Ridgeline. Essentially what that does is it shuts off two to three of the cylinders of the six cylinders when you're either cruising or decelerating like we are right now. So therefore that is going to make the Ridgeline much more fuel efficient in those particular instances at least. So that's kind of a cool thing as well. But so now before we do any kind of acceleration test or paddle shifter tests that did want to mention, there are some drive modes available for the 2020 Ridgeline. And actually they're more along the lines of traction management modes, I guess you could say. They're going to include snow, sand and mud and that button is located just behind the drive button there in the center. That's going to adjust things like the shift points, throttle sensitivity, traction control system and intelligent variable torque management system. And that's going to apply to all wheel drive models only of course, but that torque management system essentially sends torque to the axle with the most traction at all four corners independently. That is pretty cool. So that's essentially going to give you the very best traction possible. So that's a big win there. But having settled on that, what do you guys say? Let's go ahead and hit that drive mode one more time. That kind of puts us in that sport mode and it did immediately downshift for me. So it is holding the RPMs at a much higher level giving more power on demand as we're trucking it up this hill. So what do you guys say? Let's go ahead and test out the paddle shifters and let's see how quickly they are going to react for us here. Okay. All right. There's a little bit of a delay, but you know what? Who's going to be using the paddle shifters in the Ridgeline? Anyways, they're really meant to be used for engine braking. So when it starts snowing out here in Maryland, you can use them as opposed to using the brakes when you're going down a steep hill like we are right now. So that's going to assist you with not spinning out when you're going down a hill like that. So really that's probably what everyone's going to be using those paddle shifters for anyways. But to take it out of that full manual shift mode, just press the drive mode again and Ridgeline has full control once again. And so now having said that, let's let the Ridgeline do a quick little acceleration without us using the paddle shifters and let's see how quickly this naturally aspirated V6 here can get us up to speed. All right. Three, two, one, go. Whoa, there it is. All right. Yeah, you're not going to have any issues of merging onto the highway. That's for sure. Plenty of an acceleration. This is a larger truck. So really 7.2 seconds zero to 60 isn't all that bad. So plenty of an acceleration for the Ridgeline. No issues for me, but as always to go along with that acceleration, braking is equally important. And so upfront you will find 12.6 inch ventilated front discs in the back, 13 inch solid rear discs. As far as the braking feel goes, it's been perfectly fine for me today. No brake pedal delay or anything like that. And touching on suspension and handling upfront, you're going to get a McPherson strut front suspension with a stabilizer bar in the back independent multi-link rear suspension. Once again, with the stabilizer bar again, you got that variable torque management system, which honestly is going to contribute to traction and handling the very most. So absolutely love that Honda put that on the Ridgeline. But overall as far as ride quality goes, it's been perfectly fine for me today.  This kind of rides like an SUV. So certainly no issues with ride quality in the Ridgeline. As far as the steering feel goes, it's pretty much as expected. It does have a nice little bit of a heavier weight to it. So it's not a loosey-goosey steering feel, which I absolutely love. Sometimes with SUVs and trucks, you do tend to have a little loose service steering feel. So we did want to mention that. It does feel good here in the Ridgeline. As far as cabin noise goes, I have the climate control on, other than that it's been perfectly quiet for me today. So absolutely no issues there either. And touching on visibility, honestly I could see perfectly fine out the back. Typically with trucks, you're not going to have any issues there. So I absolutely love that. No issues for me there. But that about rounds off the performance segment of this review. You guys, let's now go ahead and take a look at the exterior of this brand new 2020 Honda Ridgeline. All right, here she is you guys. The 2020 Honda Ridgeline finished in obsidian blue pearl. In case anybody was curious there, but let's go ahead and start up front on this one. To the sides, multi-reflector halogen headlights come standard with a sport and RTL trim levels. They will of course come with the automatic feature, meaning when it starts to get dark out at night, they do turn on automatically for you there. One less thing you got to worry about there. Daytime running lights also coming standard. Did want to mention though, if you go with the RTLE like we have today or black edition trims, you will find the LED low beam headlights up front. So a little better illumination for either of those two trim levels. And just below it all you do have fog lights for all trim levels across the boards. That's always a big plus too. And make your way to the side of the Ridgeline. Black windows surrounds coming with the sport and black edition trim levels. Chrome windows surrounds coming with the RTL trim levels of course. Body colored power adjustable side mirrors come standard across the board. They will be heated for the RTL trim level and up. You'll actually get memory settings for those side mirrors as well as the seats of course, but that comes with the RTLE like we have today or black edition trim levels. Did want to also mention though to go with the windows surrounds the door handles kind of tied together with that. Body colored door handles come with all trims, but the RTLE that we have today because you are looking at Chrome door handles of course. And again, they are specific just to the RTLE trim level. And take a look down at the wheel setup, 18 inch gray painted alloy wheels come with the sport and RTLE, 18 inch machine finished alloys coming with the RTL and 18 inch black painted alloys coming with the black edition trim level of course. To make your way to the back of the ridgeline center high mount stop lamp comes standard LED taillights actually also standard for every single trim level. I love that toe hook with the seven pin connector also coming standard down below there. And by the way, when it comes to the towing capacity, 5,000 pounds for the all wheel drive configuration, 3,500 pounds for the front wheel drive in case anybody was curious there, but just below it all though single exhaust outlet tucked away. So you guys know what we always have to do as always here is that exhaust clip. All right, so now since we are around back this is the fun part you guys how to open that rear tailgate. And so like I was saying it is a dual action tailgate meeting you can open it up in the traditional way meaning you just pull down from the top there and that's gonna be your traditional way of opening that rear tailgate. However, there is another way that really makes the Ridgeline unique found in the lower right hand corner of that rear tailgate and that is yet another way to open up that rear tailgate. So it serves different purposes depending upon what you're going to need it for. So I absolutely love that. But once opened up as far as that bed length goes it comes in at 64 inches or five feet, four inches. Payload capacity comes in at 1,500 pounds in case you were thinking of putting an ATV or something back there. And again, once you have everything opened up there is an in bed trunk. This is yet another unique feature of the Ridgeline that I absolutely love. And so as far as the in bed trunk volume goes that comes in at 7.3 cubic feet there's actually a plug at the bottom as well. And the reason Honda put the plug at the bottom of that in bed trunk is they figured people would be using that for tailgating. So next time you go perhaps to a Ravens game and you take the Ridgeline you fill it up with ice back there and all kinds of drinks or whatever. Then once the ice melts you're not left with a bed full of water you could simply just undo the plug and it is going to empty out below the truck. That is absolutely wonderful. I still love that feature to this day. So that is one of the coolest things about the Ridgeline but it gets better. Let me tell you guys in bed audio system is going to come with the RTLE and black edition trim levels. That gives you 400 watts again for ultimate tailgating. I absolutely love that. You can hook up Pandora to the in bed audio system or even better you can hook up a TV once you're parked of course and you already have the speakers wired in back there for you. So yet another extremely cool feature this is really the ultimate tailgate vehicle if you're a football fan or whatever you want to use it for quite honestly but I absolutely love that. Eight tie down cleats come standard for all trim levels. You do have bed lining back there again for all trim levels across the board. So ultimately absolutely wonderful place to be there in that rear tailgate but making our way to the rear legroom that comes in at 36.7 inches. So for reference I'm an even six feet tall. This is how much space I have back there. Rear passengers will also find rear ventilation for all trims. There is a rear center armrest with cup holders as well and there is a power sliding rear window for the RTL trim level end up. That is how you're going to be able to go about getting that one. Do what I also mentioned though in typical truck fashion those rear seats do fold up. So if you had a great dain or a mastiff a little extra space for them back there. So there is some under seat storage if not in use. And of course you could fold it back down. There's nice little handles on the side of the seat so it does make it super easy to fold those rear seats up and then fold them back down. So I love that as well. The maker way to the front seats manually adjustable cloth seating comes with the sport 10 way power adjustable driver seat with the RTL trim level and up. Four way power adjustable passenger seat comes standard with that. Leather finishes come standard heated front seats come standard a lot of standard seating features on the Ridge line. I absolutely love that. Memory settings for up to two different drivers are going to come with the RTL E and black edition trim levels. And overall in my short test drive today seats have been perfectly comfy for me. Shouldn't have any issues with taking the Ridge line on a long road trip or anything like that. But taking a look at the steering wheel does tilt and telescoping. It is leather wrapped for the RTL trim level and up and it will actually come heated for the RTL E and black edition trim levels. Then take a look at the startup. Let me first start by showing you guys the key here. You do have your Honda logo on the one side and when you flip it around lock unlock and that circular button that says hold that is going to be your remote start that actually comes standard on all trim levels across the board. Well done Honda for that as well. Also all trim levels will get a push button start. So all I'm going to do to start this one up actually is simply just put my phone on the brake and press that engine start button located just to the left of the climate control settings there. And so but then once started up tachometer is on your left digital speedometer front and center to the very top there. That's pretty cool. And there is a digital display just below that giving you a ton of different information you could check out like trip A, trip B of course. Also your oil life meter that's going to tell you when you need your next oil change. Always love the way Honda did that. Tire pressure for each individual tire. There's a compass up there. How many miles do you have left until you hit empty? So really just about everything you would want to see up on the gauges there. And take a look at overall interior quality. There's a power moon roof for the RTL trim level and up. Sunglass holder can be found on the roof there as well. And that's all trim levels will get that. Tri-zone climate control for all trims as well. Meaning driver, passenger and rear passengers can each set their own temperature. That's pretty cool. Home light controls are going to come standard again for all trim levels across the board. Absolutely love that. Ambient LED lighting is going to come with the RTL E and black edition trim levels. And the interesting part about that ambient lighting it's going to be preset to one color. For the RTL E you're going to get blue. For the black edition you're going to get red. And in my personal opinion, maybe a little constructive criticism there. I think Honda should probably set a bunch of different colors that people can choose from perhaps instead of setting one particular color just for those two trim levels. But that's just me maybe. But overall interior quality is just fine. I like this piano black finish that goes on the doors as well as just above the glove box there. It's also just around the cup holders here and all the drive buttons. Covalt power outlet up front. You have a USB charging port, little storage area just below that with a rubberized bottom so things don't slide around. Massive center storage area just behind the cup holders there with a little tray in there as well. But overall interior quality has been just fine for me. So no issues there. But let's now make our way to the tech display. Eight inch colored touchscreen display comes standard across the board. Bluetooth audio streaming coming standard. Android Auto Apple CarPlay for all trim levels once again, love that. Factory navigation system is going to come standard with the RTLE and black edition. However, don't really need it these days if you have a smartphone because the Android Auto Apple CarPlay but either way it's there for you. Of course you can check out your radio information up there as well. And by the way when it comes to the sound system for the sport and RTL trims you get seven speakers with a subwoofer actually and 200 watts for the RTLE and black edition trims you get eight speakers with the subwoofer and 540 watts. So having said that you guys, I think you guys know what time it is here. Let's turn on the radio, see if we got playing this morning and let's test out the clarity of this one. The bass was ridiculous. You can most definitely tell there is a subwoofer in the ridge line. That was quite impressive actually. So well done Honda for that. But last thing I wanted to mention to you guys on that tech display at least is when you do put the ridge line in reverse you of course will find a rear view camera with dynamic grid lines letting you know who or what is behind you which is always is going to lead us into safety. That's the first thing I wanted to mention when it comes to safety. Another major change for the 2020 ridge line compared to the 2019 Honda Sensing now coming standard for every single trim level across the board. Honda Sensing in 2019 just came with the RTLE and black edition. But for 2020 even the sport has got Honda Sensing. So I absolutely love that. And essentially what that is that includes collision mitigation, braking system, road departure mitigation system, adaptive cruise control, lane keep assist is another big one, forward collision warning and lane departure warning as well. Again, standard across the board. Gotta love that safety for everyone, right? Front side, side curtain airbags come standard latch AKA lower anchors and tethers for children for the rear car seats in the back seat there. Rear child door locks, higher pressure monitoring system. And I did want to also add RTLE and black edition trims also are going to give you a blind spot monitor with rear cross traffic alert and automatic high beams. And so as far as my final thoughts go on the ridge line, if you are into tailgating, if you are hardcore football fan perhaps, hardcore Ravens fan, there is no better pick for tailgating than the ridge line. I guarantee you what other truck has embed storage specifically for drinks, for tailgating, what other truck has speakers built into the tailgate area where you can actually set up a TV that works through those speakers for the pregame. It's absolutely amazing. Every die hard football fan should have ridge line. So if that includes you, this is definitely the pick for you but absolutely also love that Honda Sensing is now included with all trim levels for the 2020 ridge line as well. So if you were thinking 2019 versus 2020 and safety is important to you, obviously go with the 2020 ridge line. Overall, plenty of very important changes including that new transmission for the 2020 ridge line that definitely make, in my opinion, this one worth buying over the 2019. That's just my personal opinion. But let me know what you guys think of the ridge line in the comments section below. That is about it for this one. Feel free to follow me on social media at the bottom of the screen there. If you like, be sure to hit the subscribe and the bell notification button. If you're in a new car reviews, that is what we do here on this channel after all. Do appreciate you guys watching more than you know and I will see you guys all in the next video. Stay gold. Bye.


Welcome to Exchange for Media. With me today is one of the most proficient media planner, media professional who took up a new role in October 2021 and has not spoken much about it. So with me today is Preeti Moorthy, President, Group and Services India. Thanks Preeti for doing this interview with us and we are very curious to understand how has these 8-10 months, 9 months, what exactly is the new role? Since I haven't spoken about it, can I call it the Secret Service of Group and Media? So when I joined it was of course Group of Media Services and now it's called Nexus. This is one of the big transformation agent of Group and Media. To bring in more intelligence into the way we work and manage the media business. So it's like this, fund managers manage various funds, right? And you bring in a lot of specialization in the different type of funds, small-cap fund, mid-cap fund. There will be analysts sitting and doing each hand with that. Imagine that kind of new ecosystem and bring that into media planning. So it's non-vittable and visible, within non-vittable there's TV print, radio, digital buys that are directly bought in. And in visible, all the visible platforms, whether it's social, programmatic comes in before it. And each of these specialized fields bringing their value to the client and the integration bringing value. What Group and Dev was, look at the agencies and allow them to thrive on their design thinking and focus on demand generation, which is bringing in more clients and with better value for clients. And what Group and Nexus is delivering to the agencies is ensuring the funds bring in the ROI, which means right media plans are delivered, right optimizations are done. And it's a team of specialists doing that job and taking away the generalist conversations in these fields. So what allows for agencies is to say that, okay, if I want to expand my e-commerce business, there's an e-com team. Already with all the knowledge, all the technology, all the deliverables needed. But there would be an e-com team with that agency also, right? So all that has got coming to Nexus. So what the e-com team and the agency will do is designing, what is the narrative for the market and creating and going and pitching for new clients and doing the demand generation. So there will be two teams, one which that agency will have in-house and one which would be with Group and Dev. So they'll make the first plan and perhaps for the final plan and for enhancement and other things, they'll come to you. So we're not even joining us. So what I'm trying to understand is, if you can give me a specific example, whether you don't want, you cannot, you can skip, you can name the client, you can skip. But how it has changed things on ground? So for the client, nothing has changed. Okay. If this like I said is the secret service, which means what? It's a engine of Group. What we have ensured is client deliverables are enhanced and not compromised. So for the agency, it is the same thing, the same phase, same planners at the backend. It's just that the way the backend works has transformed. So if all your each agency has the implementation team, all the implementation team has come together, not compromising on trying various commitments. If the aims are seen, please remember that. There's no compromising on that. We are addressing each client, each agency delivers to their business design. And if I've understood it right, every delivery team can eventually go through you. Yes. Yes. So we are like this from whichever agency, who savers the client. So we work with, we work for all the agencies. That is not what it is, isn't it? Yeah. It's because I'm in Group M and WPB, so many agencies, so many clients and every agency, like every client coming, going, everything going to you. Yes. Must be like, how big is the Nexus team? So almost a thousand this year. Next year obviously there will be much more. And the good part is because we are part of Group M, infrastructure, capacity building, technology solutions, AIML solutions are built into this team, which allows for non-replication of work, which allows for efficiency in execution, timeline management. Because we have today a lot of B2C clients, we have today a lot of clients which need two hours' tax, one hour' tax. How do we make ourselves ready for that? I want to understand, where did the need for something like this come from? So frankly, and this is a conversation we were having yesterday in the system was, I think somewhere the vision was set out in 2008. At that time, visual was not so big, right? And that time, the scale was not so big. From then till now, there were different experiments, learnings that we had in the system. And Mindshade had led it through their CMP for the television side of the business, which is the central media planning team, and all media planning work came to one team and it went through that. So there was a lot of learnings there and a lot of AI development there. Wavemaker, I remember, had started when I had put that time. And at that time, we created an AI tool for doing time. All this came together now, the learnings of the process, the learnings of the technology, and we have now enhanced it. The other need is very clearly for the client. We want to give better efficiencies. And that's what Groupon stands for, right? Efficiency, effectiveness. How do we make our system smarter and more intelligent? And this nexus as an engine is talking about that. So one of the things that I keep telling the employees who join is that this is an invincible engine for Groupon and for the agencies. We have created for the agencies. Something like this existed in other countries before? It's rolled out across the globe now. Okay. At the same time. At the same time. Okay. So I also wanted to understand from you that in the last few years, we've heard so much about it started from late American Resignation and then now it is great Indian Resignation. And we know a lot of senior people. Maybe not a lot, but a few senior people left. Thank you for that. Group PEM, the WBP Group also. So, you know, how can something like this contribute to this whole movement of reservations and yes, how do you retain people? So I think I'm part of that, right? I will say, okay, I couldn't join that. But what excited me taking up this role, I'll start with you and come into work others is a transformation agenda. Right. If leaders feel stagnated in their transformation agenda is when they move or move in whichever way we look at it. But at the same time, I don't think one should get hustled. I think we as an industry have a fantastic talent sitting here across, not just group them across. The other reality is that instead of worrying about, oh, this team and enjoying this agency and that agency, I don't get hustled. Why? Because I'm building the capabilities. This year we hired 200 people at an entry level. Next year we'll hire 350 people. I'm building capability infrastructure. These are not pure play, resignation countermeasures. No, it is looking ahead of the curve and looking at how do I train specialization mindset in the agencies? How do I really possess mindset in the agencies? How do we transform our business models? And a lot of other digital ecosystems have done that. A lot of startups have done that. Hence we have enough learnings from there too. So for me it's a non-conversation today. I have to be very frank because it has shown results. Of course. Like your attrition is fast. Of course, of course. Of course. Any numbers that you can get with a percentage? Not yet. But I'm hoping that by next year I can talk very strongly. But the reason I'm not sharing the numbers is I don't want it to be a platform. Because we are attributing too much to this whole resignation and we are forgetting those with 60,000, 50,000, and stay back. So if I understood it right, now your role is more about building the organization and within the organization and that meeting clients and all is no more part of your current profile. Do you miss it? Actually I don't miss it because I keep meeting them any which way on my own clients. The challenges are redefined and I guess I'm fine with it because the excitement of pitching something and the waiting for the result. So waiting for the result is still exciting because we do it together. I'm not running these operations alone. All the agency heads are stakeholders whether it's Amini, Ajay, Sonali, Moshmi, Naveen and the trading hand, Siddharth Prasad is moving out, Ashwin. We are all partners in Karan, right? So we are not alone or isolated. What our roles are very different. It's a joint success and a combined excitement. After doing pitches for so many years, I wouldn't complain. It's an ice break. I would say it's an ice break but it's a different challenge because instead of a pitch and creating a technology solution that's never been addressed or done before. So that result is the excitement that I get, right? And then how do we land it for a client? That's the excitement that we have. So it's a different excitement. And the pitch language, if I'm working with the agencies to change the pitch language or the way we are delivering it to clients, I think that's good enough. This is the last question. I remember speaking to some of your colleagues and they told me that it's become a very big problem for this dire industry to retain talent in the industry because a lot of people are not interested in doing television. Everyone wants to do only digital because digital has grown by 60%. But television is still a reality and it exists. So would you agree with it? And how do you resolve that?  So these younger people are not interested in doing television at all. 50% of them are on television because we have transformed the way we look at it as well. There's also addressable TV, right? Like Fine Custard is one of our solutions for that. And the way you plan for the television has now, at one end, you have the target audience, the demographic conversation. But now it's moving into audience planning. How do we get both these audiences together? How does that layer up? How does each conversation change? And the truth is this generation, like you said, is the gaming generation. Everything is about a technology solution, platform solution. And that's what exactly we have done in the television world. We have created an AI solution where the planner is not seeing it as how it used to be when I did plan. It's an AI product. It's an intelligent product. You work with the tool or the platform to bring out TV plans. A planner who used to take two days to make a plan can do eight plans in half a day. So life is different. So you focus your energies on learning newer skills and audience understanding and technology solution. Now you've been working, this is actually last year. So now that you've been working so closely with all these WPB agencies, what are some of the key things that excite you about the future of this industry? I think the fact that the pace of transformation and adoption is so good and so fast. And we are now sitting with the lords of the past. I think that's what excites me. Second is investment into technology. That's quite aggressive. And the third is the kind of acquisitions that's happening, which allows us to leapfrog ahead faster. I want to talk about the acquisitions. If you would have seen in the audience and that they're more coming. Thank you Preeti. Thank you so much for talking to us. Thank you so much.


The Mad Hatteras Community Theater is putting audiences under their spell with their production of The Kitchen Witches. As Mal Meyer reports for This Week's In Focus from Wadena, the cast and characters will leave many laughing, crying, and spellbound. The play starts with the end of Baking with Bobja, a cooking cable show ready to draw the curtains for one last time. Bronwyn Tushet brings the persona to life as an animated Bobja, and later as a character, Dolly Biddle. It just makes you feel really good being creative and trying to figure out how to tell a story through the actions in the words of the author. One of the live studio audience members suddenly becomes part of the show, bringing in the first twist. The woman who broke up Dolly's marriage confronts her before her final boss. It's a hard story to tell, but the Mad Hatteras do it with ease, despite some of the cast having little to no experience at all. I haven't worked with adults in a professional setting. I've never been on the stage. I'm on the board of Mad Hatteras, and so I thought if I'm on the board of something I should probably, you know, like get in it. Director Michelle Curtis is happy to have them performing, adding in a way that they couldn't otherwise in a big city. In the cities, you're just a part of the big anonymous rat race down there. Up here, they need all the bodies they can get. That's one of the things that Kevin Klawetter enjoys the most about the group. I think it's a very important part of the community, gives people lots of opportunities to be part of the things that they might not normally be able to. And telling stories that the community might not otherwise hear. They've covered tales about aging, disabilities, LGBT issues, and more. For being a little rural Minnesota community, I mean, we hit some hard things, and I think you need to do that. This play uses comedy to soothe over the complicated issues of infidelity, family, and adoption. Make no mistake, it hits hard when it needs to. This friendship that has been gone off the rails because of the infidelity and all of that, it's something to think about. It's a little deeper than just fluff. Kitchen witches will be cooking up the laughs until May 14th. In Wadena with This Week's in Focus, I'm Al Meyer, Lakeland News. If you've enjoyed this segment of Lakeland News, please consider making a tax-deductible contribution to Lakeland Public Television.


Two women that claimed the same boy as their son find out the truth years later. Many mothers believe recognizing their child in a crowd is an easy task. Parents usually know every freckle, mole and other distinctive features their kid has. But what if someone else by accident claimed your baby as their own? Over 92 years, two families had been blaming each other for stealing a child. Finally, when a justice system got involved, the truth was revealed. When a child goes missing, it feels like the end of the world. Most parents would do absolutely anything to find their kid and bring them back home. Unfortunately, one day, this happened Lessee and Percy Dunbar. In 1908, the couple had their first baby, Bobby. Later, they welcomed another boy to their family. But four years after, something horrifying happened to this poor family. The couple was craving a break from the hot Louisiana summer and decided to cool off at the ponds of the Bayou together with their boys. They packed and went off for a little trip to Swayze Lake. But soon, they would regret this decision for the rest of their lives. When they got to the destination, there weren't any beautiful beaches or lifeguards at the lake. In fact, the destination was far from being safe. The family put up a tent near a pond full of crawling alligators. But it was about to get even worse. The family spent a long day enjoying nature and soon fell asleep. There was no one nearby, and all they could hear was bullfrogs and crickets. In the middle of the night, Bobby quietly woke up and escaped the warm blankets. Nobody saw or heard the boy exiting the tent. What happened next was unexplainable. Only Bobby himself could confirm what happened to him that night. The boy left his tent and walked towards the Swayze Lake. He was pronounced missing the following morning. But what happened to him? Volunteers and police began searching for the little boy, praying he was somewhere safe nearby. However, it didn't look promising. There were no traces of Bobby, and police suspected he either drowned or a wild animal had attacked him. Although, there was one piece of evidence that gave the Dunbar's hope. The Caldwell Watchman, a local newspaper, stated, at first, it was feared that he had drowned, but the lake failed to give up the body, and the little boy's hat was found some distance from the lake a day or so later. But what happened to the little boy? The search for Bobby kept going for over eight months with absolutely no luck. The police and the public were slowly losing hope. But the boy's dad refused to give up hope and offered a $1,000 reward to whoever finds his son. Did someone kidnap Bobby? Was he hurt? Millions of questions were running through Percy's head. The value of the reward rapidly increased to approximately $25,000 in today's values. In 2019 equivalence, the total amount was more than $158,000. Yet, there was no news about the missing little boy. But then, something shocking happened. On April 13, 1913, the police revealed horrifying news to the Dunbar's. They had arrested a suspect in their son's disappearance. The police located and charged a man named William Cantwell Walters. But where was Bobby? In addition to the arrest, the police shared that they had finally found and rescued Bobby. Walters quickly gained attention from the public when he was seen traveling together with a boy who looked exactly like Bobby on missing person's posters. But first, the Dunbar's had to confirm the boy's identity. The couple had been praying for Bobby's safe return for over eight months. But when that day finally came, they found themselves having mixed feelings about their child. Something was off about Bobby's appearance. Bobby's features had drastically changed during that period. Surely, some changes in looks were expected to be noticed after eight months apart, but Bobby's looks had dramatically changed. Despite the initial confusion, the Dunbar's eventually confirmed that the boy's identity. But soon they would regret this decision very much. Everyone in the town was celebrating the boy's safe return home. There was even a parade with a brass band organized together with a welcome cake for the little boy. But then, things got complicated. The man who was arrested and charged for kidnapping Bobby remained behind bars. He was trying to convince others the boy was actually his nephew Charles Bruce Anderson. William was begging for justice and asking the police to get in touch with Bruce's biological father, or mother, Julia Anderson. William was begging the public to listen to him. The man shared his thoughts to the press, I know by now you have decided. You are wrong, he said. It is very likely I will lose my life. On account of that, and if I do, the great God will hold you accountable. But his words were not enough to turn the situation around. During the trial period, William was able to receive a savior, Julia Anderson. The woman came to Louisiana and confirmed that the boy was indeed her biological son. Unfortunately, Julia's words were not enough to get William out of jail. But what happened next was even more shocking. The woman was criticized for allowing her son to travel with his uncle even though the trip was only two days long. Julia was also a single mother. The public and the jury were not convinced even after her confirmation that the boy was indeed her son. But then, the mother faced even more difficulties. In addition to her reputation, Julia was also struggling to recognize her son. She was also given a chance to examine Bruce for identifying features. However, she felt strongly that the boy was hers. Then, the true war between two frustrated mothers had begun. But who was the true biological mother to the five-year-old boy? Despite several attempts at convincing the jury and the public, Julia wasn't able to take her son. Being financially and emotionally exhausted, Julia had no other choice than to return to Mississippi without her boy. The child's future was scary and unknown, but not for long. For over 90 years, the Dunbar's family continued with their lives. Occasionally, Bobby's mysterious disappearance would come at the dinner table, but that would be all. But one day, Bobby's future granddaughter reopened the strange case of her grandfather's disappearance and what she found out amazed her. In 1999, Bobby's granddaughter Margaret Dunbar Cuttrite discovered the old press clippings of her grandfather's mysterious disappearance. Margaret found the case shocking and decided to reopen the investigation. The boy's story was shared in a 2008 episode that this American life titled The Ghost of Bobby Dunbar. Then, Margaret decided to dig even further. Tal Mcthenia, the journalist, shared, Margaret went on an obsessive quest to small-town libraries, archives, and courthouses all over the South. She'd received a membership to the Library of Congress for her birthday. The more Margaret learned the more she doubted. Margaret wanted to know the truth. She found and contacted Linda Traver, the granddaughter of Julia Anderson. It was time to find out what the Anderson family had to say about their son Bruce. Linda's point of view was different from Margaret's. She eventually understood that her son Bruce was stolen in an unexplainable way. Margaret was totally convinced that it was Bobby Dunbar all along, Linda said. I was totally convinced that it was Bruce Anderson all along. But who was the boy the police found decades ago? Later, Margaret admitted that she could be in the wrong. The case was more complicated and mysterious than she expected. Both descendants of the boy opened William's case files. In addition, there were tons of Julia's letters in which she begged to return her child home. But then, she found something even more surprising. Once they got deeper into diving, Margaret found more interesting statements about her grandfather's mysterious case. There was one letter with the title The Christian Woman that especially stood out from the rest. After reading its content, Margaret was even more confused. The letter read, Dear Sir, in view of human justice to Julia Anderson and mothers, I am prompted to write to you. I sincerely believe the Dunbars have Bruce Anderson and not their boy. If this is their child, why are they afraid for anyone to see or interview him privately? Then it hit Margaret. She realized the possibility that her side of the family could have mistaken Bruce for Bobby. Now, it was time to resolve the mystery by presenting both families with scientific facts. She was about to uncover something truly shocking. Margaret kept trying to convince her father to take a DNA test several times before. For some reason, he was refusing to do. In the end, she finally convinced Bobby Jr. to provide a sample. It was just a matter of time before the truth would be revealed. It took a month before the DNA results finally came back. Margaret couldn't believe her ears when she heard the results.  But how did it mean for the future of both families? The Dunbar family was devastated when they heard the news. All the members had been loyal to their family through decades and believed the boy belonged to Dunbars. And all this time, the boy was Bruce Anderson and not Bobby. But Linda's reaction brought everyone in tears. Margaret had no other choice, but to swallow her pride and break the news to Linda Travers, the biological granddaughter of Bruce. The woman shared a long emotional hug. Finally, the truth was revealed. Now it's the time for both families to heal and try to move on from this traumatic event.


Last week I was in India, and in India you can meet incredible people and incredible entrepreneurs. You can also meet incredible poverty, but last week I met some incredible entrepreneurs, and one of them is building a city called Gift, like as in Gift. That city is going to host or be the home for six million people, and he's building it as an entrepreneur. I don't know if it's Dotchi or not, he made a deal, he got a plot of land from one of the states, and he's building the city. And he's saying this is going to be the first modern city. It's going to be the most sustainable city in the world, that's step one, but it's also going to be the first modern city that will have a soul. So that's why I thought I'm going to do. My key advisor told me not to play music at Cambridge University, but here you go, that's what you do to advisors. Anyway, I need to warn you, I am Dutch, which is not far from here, but there's a channel in between, and it's like, I don't know what's in the water, but the wrong end of the water comes on our shores, I can tell you. So what does it mean? Dutch people are very low on diplomatic skills. They sound like communists to most of you, and their ability to say things in a somewhat polished way has never really been fed to them. So I apologize if I insult any of you. I apologize for my broken English, I apologize for all that, but I can't help it, and I'm not going to change it either, I'm too old for that change. So you're just going to have to live through it for a whole hour. This is going to be your big problem. And I use swear words I get going, so I apologize. I don't think that's necessarily Dutch, that's just me, Rot, is it? Anyway, man, here we go. So tonight I'm going to talk about the revolution of capitalism, which is a nice communist way to start any presentation. Again, my advisor had put the R in between brackets so that you could think it is about the evolution of capitalism.  We're going to go revolution, because we're in a hurry. So I'm Peter, I used to be the CEO of TNT, which is one of the greatest companies on the planet. And in 2008, I flew out to Seattle. And some of you will, many of you will not know, but in Seattle is the head office in the main manufacturing line of Boeing, the aeroplane machine builder company thingy. And we picked up our own Boeing 747. Are there still people in the room who dream of buying porches when you grow up? It's not very popular anymore in the sustainability space, I know, but in my life, when you started careers as a student, your dream was I'm going to make a career and then I'm going to buy a Porsche. And I made that career and I did buy a Porsche once, stupid, but I did. And I still remember the moment that I went to the Porsche dealer to pick up my Porsche. I was like, wow. Anyway, imagine that feeling, but then on a slightly bigger scale picking up your own Boeing 747 in your colors. Hey, if you want to talk toys for the boys, that is like a big toy for the boy. Anyway, I still have the leather jacket in my house because it's an amazing moment in life. But then I did put the sustainability lens on this same beautiful machine because TNT, I've always said, TNT is a great example of a company that is a beneficiary of globalization. Because what is globalization? Globalization is that, I don't know, this bottle of water you can buy anywhere in the world.  But the same, you know, every suit, every shirt, anything you can buy in England, buy in China, in Brazil, wherever you are. And most of these products are being produced in one or two places, and therefore they have to be shipped all across the world, and that is what machines like this do. So this is a machine which we, at one point in 2009, had two of these machines in TNT. And these two machines would fly nine rotations per week between Europe and China. In TNT we had our own airport in Liash in Belgium, and we would fly the machine to Shanghai, empty. 40, 50% full, which for a transport guy is empty. And then it would land in Shanghai, we would get the stuff out, and then we would fill it with iPhones and iPads and all the other beautiful stuff that is being produced in China. And on most flights back the capacity would be 99.9% full. So an amazing extension of a supply chain in the form of a beautiful baby that can fly around the world. So TNT was a large company, like 175,000 people, 35,000 trucks and vans. They're very big here in the UK, you can't have missed the logo. So 35,000 trucks and vans running across all of Europe trying to deliver these parcels and freight and whatever is in there. Two Boeing 747s doing nine rotations a week together, so each does four and a half trips, emit more CO2 than all 35,000 trucks and vans in the same week. And that's a very interesting perspective of globalization because globalization is cool, the toys for the boys moment, all that stuff. But the extension of supply chains all across the world is such an amazing phenomena when you look at it from an emissions point of view or therefore energy consumption point of view. And somewhere along that journey I really woke up to sustainability in TNT. We did all kinds of things, world food program and stuff. I'm not going to talk much about that tonight. And I met the power that business has when the energy of sustainability gets introduced into it because I've seen no better instrument in the company to motivate, inspire or make people proud of the company than the sustainability work we did. No bonus scheme, no nothing could ever create the same amount of excitement, but I've also seen the limitations of where business is stuck in the system because three, four times a year as a CEO you were sent on roadshow to beautiful cities like London and I can tell you that's where the bad people live. You think it's Wall Street but the city in London is worse. Anyway and then you would be beaten up four, five, six days in a row about minute operational details to do with your EBTA and your cash flow and all these other great concepts and you could win any price you would want to win in the sustainability space and in one hour of a conversation you would not even get a minute of time to talk about it. The one quarter when everything was going for us in TNT I did get twice in a meeting the opportunity to talk a little bit and then they said well this is not really relevant for your performance, is it? So that's where I see the opportunities in business and I saw the limitations. So then I turned 50 which is for the first few rows here is completely alien concept and I don't even imagine how it is. The only way to convince yourself you're young is to play music when you start talking to people but for the rest it's all going downhill really really fast. But for some of the others in the room who've been there it's one of those moments in life that you think jeez what is life all about? I'm gaining all these experiences, I'm having all these opportunities when you're the CEO you have loads of opportunities and loads of experiences but what purpose does it serve and what is happening in the world around me and am I in the position where I can make a real impact? So I decided that I had enough of running companies and I got out and I moved into WBCSD which is the World Business Council for Sustainable Development and tried that for your job interview. It's an amazing, I don't know who made that name up but it's not high on the list of priorities but one day. Anyway like was said it's a group which has been in existence in different forms and shapes and sizes for about 20 years. It's a collection of some of the largest companies in the world and 100 members, it's a member-based organization so it's a business membership-based organization exclusively focused on sustainable development. So we don't talk world trade, we don't talk economy we just focus on sustainable development. And we do that together with these companies there are great names on it, there are some dodgy names on it as well. There will be companies who truly lead the change that the world needs and there are companies who are just there for the logo. Like in any population you will see this and over time as we start turning up the sound of the music we're playing we will clean that up and we'll make it a truly progressive voice of business that the world needs. But this is what it is, so it's many sectors, many geographies some of the largest brands in the world that take sustainability seriously and have decided long time ago to come together to create initially, like Paulie said, awareness. So our library and our website is filled with documents and some of them are ultra cool deep thinking. It's good stuff that has been produced. But when I came in I said the world of sustainability has by now written down everything that needs to be written down and I'm not claiming WBCSD was the author of all of it but if you look at all the institutes that think about sustainability in the world most things that the world needs are by now written down. What the world is extremely poor in is how do we implement these great ideas and that is where the next challenge for WBCSD but I would argue for society as a whole lies. So next to these members we have regional networks in now 64 countries. So in almost all corners of the world you will find local WBCSDs which will have local members, sometimes subsidiaries of large multinationals but in many cases national companies. So this in my mind is what I call the Army of Implementing Solutions 64 countries, thousands of member companies spread across the world if we can get solutions to be implemented in that scale we might reach an acceleration of change of the world. So this was the machinery that I'm now playing with. Let me say a few words about my talk. Again just to warm you up or to put you asleep whatever you feel more comfortable with doesn't matter.  So I'm sorry it's my own thinking here so you know I'm Dutch and I'm not an academic so I'm limited in certain skills but I try okay I did my best. We're here in the engineering department right? Am I not dick?  So in the engineering department you guys will think technology will save the world otherwise you wouldn't be an engineer right if you don't think technology can do it and why the hell are you studying technology? So there are lots of people who think technology will do it and therefore you guys are the people who are going to have to get our planet out of trouble. There are other people who say well technology may be or maybe not helping us or maybe working against us whatever perspective you want to take but unless we change behavior of business, of government but also of individuals you and I and all of us we're not going to make it. And I've called that the axis of engagement if you believe that technology will get us out of this trouble then you're wasting your time here tonight. We're just going to let you guys get on with it invent the best technology and we'll hear when you're ready to implement. If you believe that's not the model we all need to change then we need to start taking it more personal than we do today. And truth and reality is never on one axis it's probably a bit of everything but that's one way to position how you mentally think about this type of things. The other axis is about urgency. There are people who say you know 20 years ago business had no idea what sustainability was 10 years ago when CSR was invented it was still a little bit strange if you had a CSR program today there is no serious company anywhere in the world who is not publishing a sustainability report or has a sustainability officer or talks about sustainability somewhere in their strategy. So we're making massive progress give it another 10 years and business will find a way to solve this. The other people say well hang on we've been going at this for a little while and all the trends are still moving in the wrong direction so yes there may be understanding but we're not very effective and depending on where you are there you think this is more or less of an urgent issue. If you're in the what is it for you bottom left you think the world is coming to an end we must mobilize everybody and this is a massive undertaking if you're in the top right you think we're almost home. We made great progress and technology is around the corner so it's not as big an issue and I think this is probably if you plot we're not going to do it we don't have time but if we would have a technology in this engineering room of yours where everybody with a laser point could say where they are you would get a very interesting picture and that picture would completely determine what you think of what the communist is going to say next if you're in the bottom left you love the communist and the more revolution the better if you're in the top right you think the guys should not be here who invited this man kick him out of this room so I wish the ones who are in the top right a great evening if you want to leave I'm not offended I'm Dutch I'll say one or two nasty things on your way out but that's about the worst that can happen to you please feel free to leave now let me talk about the state of the world so sustainability is not new by any means sustainability was probably first made into a big global discussion by the Club of Rome in 1970 they published a book called The Limits to Growth the book has been redone or updated a couple of times since and every time we updated the original turned out to be pretty accurate projection where resource constraints in particular would become troublesome in 92, so 20 years later the world under the UN for the first time met in Rio and that was the first of the Earth summits and in that meeting there was a document agreed between all governments of the world and this was called Agenda 21 and I don't know how many of you have ever done that but if you download that document today and you read it you'll be amazed how up to date that document is the issues mentioned and identified there are still the issues today arguably the only thing that has changed is the urgency of all these issues has gone up tremendously then 10 years later Job work 6-7 months ago, June last year there was Rio plus 20 again Rio de Janeiro, again UN Earth Summit 55,000 people met for almost a week to talk about sustainability and after all that talk they produced a document called The Future We Want can I see a raise of hands of who have written it from cover or read it from cover to cover that's encouraging well you've made the right choice because you would have wasted your time it is a complete non-committal document it's not worth even reading the executive summary and what is very interesting from Rio 55,000 people, serious people government leaders, Mr. Banke Moon 1300 business leaders were a part of that 55,000 were having their little meeting 12 kilometers down the road there was a thing called the People's Forum did any of the young people go to the People's Forum? that's disappointing guys you should pay attention to those are cool meetings so there were 12 or 18,000 I forgot the number now but mainly young people having their People's Forum having an alternative Earth Summit they didn't publish anything but they were certainly energized to change the world so the conclusion is we're taking this serious at the global level I don't know how many but more than hundreds of thousands of people spending their days full time thinking about sustainability there's lots of people and some of them meeting these meetings so what happened in the last 40 years since we put all this energy into it well to be honest not much we live in a world where every six seconds a child dies from hunger so now another child has died and now again every six seconds a child dies 18,000 children die each day from hunger and there's enough food in the world to prevent that so if we're so fucking serious about sustainability why can't we even keep these kids alive and every 12 seconds a child dies from lack of sanitation or clean drinking water every three seconds a girl under 15 is forced into a marriage it's real progress so anyway that part of the agenda hasn't really worked the damage to nature is unmeasurable there's no slight on it yet but carbon emissions is a cool one carbon emissions are going up and up and up so they need to come down and down and down but they continue to go up you are all in the engineering department you like building stuff 1300 coal fire power plants are being built at this moment in the world did you hear me 1300 coal fire power plants are being built in the world as we speak none have CCS carbon capture storage which is 40% of the installed base of coal fire power plants is being added as we speak about sustainability we're not on any trajectory to make less CO2 into the atmosphere we're only accelerating so in the world what happens all the governments of the world meet and they talk about climate change agreements Kyoto and successors to Kyoto the whole purpose of that whole circus is to limit the warming of the planet to 2 degrees that's the officially stated just about acceptable warming this planet may have nobody knows why that would be acceptable but we've agreed that that could well just be acceptable the IEA has published a report last year November 2011 saying 2 degrees is not obtainable we're looking at 4, 5, maybe even 6 degrees World Bank has published just before though I think November December last year 2 degrees is not obtainable 4 degrees is the minimum so we're looking at a world that is going to get seriously warmer and we're still not slowing down the emissions and of course one of our big challenges is the continuous rise of population I won't bore you with all these stupid facts that how many people were on the planet when I was born we're at 7 billion people today we're going to go to 9 plus billion maybe 10 billion people by the time it's 2050 which is one thing so we're going to have to feed another 3 billion people most of that growth is happening in areas which today we would call the developing world so when poverty eradication is already a stress item it will only become a bigger stress item because that's where the growth is going to happen England, Europe, America doesn't see much population growth other places will the second concept underlying the population trends is that today in the world we have 2 billion middle class consumers probably most of us in this room qualify for that bracket those are the people who buy cars, who buy refrigerators coffee machines and all the other stuff that we like to collect in our lives in this period, 2050, the 2 billion will become 5 billion middle class consumers that's great for business I happen to sell coffee machines I'm going to sell twice as many maybe more coffee machines but that's where the resource constraints will really come and bite us so you guys probably have heard of the footprint that we currently use in the world humanity today uses 1.4 planets each year already today if we go from 7 to 9 billion if we go from 2 to 5 billion middle class consumers we are going to use between 3 and 4 planets I once met a guy in China an older gentleman who thought I was completely crazy talking about these things he said well we will invent a rocket that will bring us to another planet I had not read the manual for that statement yet and maybe there are more planets I don't think so so we have to do with this planet and I think about this planet which is the first communist statement of the night space ship which is not an inappropriate name for it if you ever slept under the stars in an area which is not polluted by light and you wake up a few times during the night and you see how this whole spaceship is circling through a much bigger space with lots of other lighting balls up there this is what it is so we are all astronauts on our spaceship and the ship is all we have so when WBCSD a few years ago wrote a book called vision 2050 it basically predicted that the first 10 years after that book was published would be the turbulent teens so let me take you through that this is the first thing actually that I did when I joined WBCSD a bit more than a year ago I had great writing books about turbulent teens but how turbulent are they so I took pictures of the last 12 months from around the world well firstly the economy is in deep trouble started in 2008 with the financial crisis rolled smoothly on into the euro crisis and is now spreading and infecting the whole world economy it doesn't matter which statistic you look at bankruptcies in most societies are higher than ever and continue to rise unemployment factory closings are back into the news people protesting against it but also more mundane issues like the commodity food prices are rising again which for you and I is an irritating 10 cents more for a box of rice in the supermarket but if you have a dollar a day to live off there is no difference between a meal or no meal so the economy is clearly under a lot of stress if that was all there is the weather that we need to deal with and it doesn't matter where you look the monsoon in India which is not producing the rain it did rain in parts of Africa has moved 4 to 500 kilometers north so basically the areas where there was agriculture the areas where there is no agriculture is where the rain is falling so patterns are shifting of course Sandy is a great example sad for the people who are from New York who lost relatives or possessions but it's a good wake up call for the western world that this will be coming ashore the saddest story of all stories this year is about Greenland I'm just repeating the lectures you guys get every day but I'm going to give you a one liner anyway so Greenland this year for the first time is defrosting for 100% so it has never happened before Greenland we saw Greenland melt on the edges for the last few years already but this year in the summer for the first time the whole surface of Greenland was in a melting process I'm not saying all the ice of Greenland has melted because then we would not have been sitting here we would have been higher up in the building and we would come to the university by boat but for the first time all of the surface was in a melting process some of you are familiar with ice are not if ice is frozen it's white if it starts to defrost it turns to light gray to dark gray and the next thing you know is you see a puddle of water that's the process and for the engineers that's called the albedo effect of ice you can forget all this noise it's just to fill the time anyway when ice is white and the sun beams its energy on it it bounces back just like a mirror on the Arctic on Greenland 84% of the sun's gets bounced back into the universe when it goes light gray dark gray or water it starts absorbing energy in the state of Greenland this summer it was only bouncing back 57% so it was about 30% spread between not bouncing and absorbing what does this mean Greenland this summer listen up not Greenland 10 years from now in a maybe correct scientific model no Greenland this summer has absorbed more energy than the USA consumes in two years so did you hear me twice as much energy than the USA all of the USA cars, buildings, factories whatever they're doing twice as much than the USA consumes in one year has been absorbed by Greenland by the albedo effect of the change of color of ice and so now you begin to see that the world is beginning to work against us and this is what scientists planetary scientists will call tipping points and then all of a sudden you get an acceleration in processes of defrost and all the other stuff this is scary stuff so the economy is in the dumps the weather is clearly beginning to play tricks on us and some of the things might be indicators of tipping points and if that was not enough let's look at the way we treat each other in society and there is almost no place in the world anymore where you cannot or where you can see cannot see whatever proper English is social tensions on the rise anywhere whether it's the Arab Spring whether it's the massive protests against youth unemployment in Spain whether it's the 100,000 Japanese people Japanese people do not protest but there were 100,000 people protesting against energy policy and nuclear energy whether it's the EU whether it's Occupy whether it's South African mining whether it's Indian rape cases everywhere you see the social tension rising so we have what I call an incredibly toxic mix of economic, social, and climate or planetary stress points working into one big pot of crises and I am not intelligent enough to explain you the interdependencies but I do know intuition can make you know things whatever that there are lots of interdependencies and so we go to all these meetings in Rio and in Doa and in Hyderabad and wherever the next ones are and governments at this point in time are not capable of coming to solutions think about it in this way we've created a world where we clearly are dealing with a global emergency and forget the social economic just take CO2 for a second now CO2 the atmosphere does not care whether it's a Dutch car, an English car, a Chinese car or some other car emitting CO2 it just goes up in the atmosphere it gets added to the stock of CO2 and that is causing the eating of this planet and this global emergency we are dealing with a system a governmental system where 193 countries have to agree every word before we have an agreement and that's at the moment just not working so the UN process is dysfunctional most national governments are focused on short term pension house markets, economic type of issues so they are dysfunctional the only level of government that is somewhat working at the moment is city level and I'll come back to that a bit later so if that's the case then where do we turn for solutions and of course I would not be with the world business council for sustainable development if this would not be my answer the only force in the world that is powerful enough to make a change at a scale that we need is business and here is where the people who were kind of disengaged with the communists are getting a bit confused in the story because how can a communist be preaching for business this is like a weird man business will have to take the lead and save the world which is not the same as saying business will save the world on its own it can't be done if there is one word that we all need to remember from this story is it is going to have to be collaboration it's going to be academic, it's going to be governments it's going to be NGOs, it's going to be consumers and it's going to be business but business has the power the technology, the innovation, the management skills the finance to take the lead and that is what business should be driven to do and that is what the world business council is set up to try and get done so this world business council has written this vision 2050 I sometimes say this is the definition of sustainability so if you were to do a poll in this room and you would ask people what is sustainability I would get whatever amount of people are here but 50 different answers for sure this is our answer sustainability is all about 9 plus billion people living on the planet they must all live well so education, healthcare, food whatever at affordable rates and together we must get back inside the boundaries so we cannot continue to think we have three planets we need to live on one that's the definition of what sustainability is all about to get to this vision we have argued in this document vision 2010 that we need to go for a radical transformation let me be extremely clear to all of you you cannot save the world through incrementalism there is lots of incremental things we can and should do to make the world take a little bit better but we are not going to save it we need radical transformations let me give you another specific you cannot save the world based on business cases there are lots of business cases that are flying particularly around fuel energy or energy efficiency or resource efficiency lots of things what we call low hanging fruit that business and government should do today and make sense and save money but there are not enough business cases to save the world so we have a systemic problem it's going to be the argument and to break through this systemic problem we need to get to a radical transformation where things are different whether it's zero net energy buildings low carbon mobility you take anyone zero waste circular economy all these concepts at the same time need to be implemented in the next few decades this is not about incrementalism because in all these 40 years that the world has been focusing on sustainability in all the 20 years that WBCSD has been playing around sustainability there is one remarkable conclusion everyone of the planetary boundaries is trending in the wrong direction nothing is trending in the right direction there is one planetary boundary success which has I think it must have been 15 or 20 years ago is the ozone layer that's the only one we've been able to successfully change the course and the trend all the other trends are going in the wrong direction so what are we at WBCSD going to do and where do I think you guys with all your brain power and your incredible institute here in Cambridge ought to become helpful I do not care about 2050 I'll be long gone and dead certainly not playing music at least not in this world so I'll be gone and it applies for lots of people in the back of the room as well maybe they'll invent pills and keep us around but that won't be really sustainable so I'll probably refuse to use them by that time anyway what I do care about is 2020 because 2020 I might still be in this job I might still be vital who knows what happens but many people who are currently in boards of companies can be interested for 2020 it's not next quarter's budgets or results but it is within reach of making it part of a legacy of a leader that's what leaders think about legacies so what can we do between now and 2020 that's going to get us on this trajectory of the radical transformation that we need and we've called that the must-haves and so in this book, Division 2050 you can't read it and I don't want you to read it because most of the stuff on there is cool on t-shirts but you can't do much else with it so there are 56 must-haves things the world must have done by 2020 in order to get to a trajectory of reaching a sustainable world in 2050 we need priority setting in this so that's what we're going to bring and for that we're beginning to link up to scientists the best model we found so far on the planetary side on the environmental side is the thing called the planetary boundary framework I think it's being taught here as well so you may have heard of it or you may have even studied it for those of you who didn't it is basically a collection of all the climate and environmental models and scientific knowledge in the world put together into a dashboard I call this a dashboard that kind of shows how is the planetary stress in our system doing so you see nine elements climate change, ocean acidification global fresh water, whatever it may be and you see red bars coming out that's where the stress in the planetary system is highest where we are breaching the boundaries that scientists think are safe for us to reach so it's clear the world always talks about climate change as being the biggest problem we have and it's true, it's three bars up and it's a pretty hot issue but if you look at biodiversity laws so extinction of species soil degradation, those type of things that's by far the most serious problem we have secondly, nitrogen cycles mainly to do with fertilizers groundwater pollution, that type of stuff it's the second biggest problem climate change, the third fresh water, people always talk about water as well water is an urgent issue but it's different from all the other issues because it's a regional issue it's not a global issue, I mean England probably has had too much water in recent years Switzerland where I live never will have a water problem but if you're in China, if you're in Shanghai or if you're in Northern India water is already very, very scarce and water has to be transported over ever longer distances to the people so this is a framework for the planetary side I wish I could show you a similar cool picture for the social boundaries but it doesn't exist you know, it's remarkable that I think it was in November, October last year a typical capitalist magazine called The Economist based in this beautiful city of London around the corner said that inequality has overshot its purpose their argument was inequality in a society is not necessarily bad, you know it gives people dreams and aspirations and that moves the whole thing forward but if the difference becomes too big then it starts to become counterproductive and their argument is we have now reached that point within countries the inequality of income has become way too big but also across the world the inequality has grown to be counterproductive and social issues are not only around inequality or about poverty eradication if you talk to a business person which I get to do a lot is eight and a half weeks ago 151 girls in Bangladesh lost their life in a sweatshirt which went on fire when it was investigated shirts what's called sweaters I don't know how you call that stuff pullovers were being produced for a company called C&A I don't know C&A are they still here in England they used to be but maybe they withdrew but they're a big retail chain Germany, France, other places where they sell beautiful clothes and they're a remark of their family owned company the management is really into sustainability but when I said sustainability is managing your value chain all the way down to the sweatshop in Bangladesh they had to swallow a bit and after the incident of course they agreed but before that they had not paid the attention and that is what we need to also start doing there's one other topic to which I've come as far as making a beautiful PowerPoint slide out of it well the reality is I actually built them in keynote on iPad but the university does not cater for that yet so we turned them into power anyway so all I have said so far is complete bullshit unless we fix this and the same by the way applies to India and Indonesia and Brazil and those countries because we can do all the technological efforts we want to get England to be a green country or Europe or America or whatever we're going to cook up but if the Chinese people are going to adopt the American dream or if the Indian people are going to adopt the American dream there is not going to be enough resource or not enough space in the atmosphere for the emissions that that will cause this is a crucial item that needs to get on the agenda and it's a very very difficult agenda item because you don't want to tell the Chinese Indian or any of the other people you cannot have a car and we've polluted the planet sorry you go on a bicycle that's not going to be the winning message but what is going to be the winning message is an interesting one technology will help here India is a great example in India you will not find almost not find any fixed line telephones because they jumped straight to mobile telephony can we get them to jump straight into the next generation of energy or mobility or buildings that's a crucial question that the world needs to answer anyway we will throw all of this in the mix use science to drive priorities refocus vision 2050 and by October, November this year we hope to publish what is going to be the global business agenda for action in sustainable development and behind that is going to become a measurement system so we're going to measure whether the world is actually now getting serious about implementing because we need action and maybe there's people from business who already take sustainability very serious maybe you have heard of showcases or pilot projects all the CSR projects in the world today are not enough to get the trends in science to move in a better direction so we need to think only about one thing and that is how do we scale all of this up because we know there is technology there's lots of technology there's lots of ideas but we can't get them to scale yet so let me talk a little bit about that and for the students this is an important phenomena to understand because whatever company you're going to work for just ask yourself where on this journey is this company and do I want to be part of that part of the journey or do I want to be on another strand for the people who may be in business just think about where you are going to take your company so I always say the lowest level of sustainability thinking is denial you know this old bullshit there is no climate change it's solar power nothing to do with human interventions business is just here to make money to create share all the value that's the lowest level of and you'll be surprised how many believe that then the first step in the journey is well okay business shouldn't do harm and we should be a little bit thinking about integrity and so then you talk about principle based business ethical based business even and you go to the global compacting you see ten principles of what we think is good behavior the second step is once you've made that step you say well we should really give back you know we make so much money we should give back so you go and partner with the world food program like I did in TNT or you go take care of the community around you whatever it is but you connect the business somehow to some kind of a good cause that's great every business should do some of it but I guess we will agree it's not going to save the world the third bit and this is getting closer to home we need to start thinking about it in terms of risk management we need to today I mean are there any accountants in the room I just won cool so anyway inside governance of business there's a paragraph which is called risk management in which the board of a company has to disclose how likely is it that business will survive what are the risks and all of these risks are in words of financial risks there are no risks related to sustainability yet we need to change that sustainability whether it's weather events or any other risks are going to infect the ability of business to go on the fourth step is we need to integrate sustainability in our strategy in everything we do the best example in the world today is Ikea the furniture company may have heard of him they published their sustainability strategies eight weeks ago, nine weeks ago it's called People Planet Positive they're not a member of WBCD so I'm not promoting my own members here People Planet Positive you can download it on the web People Planet Positive PDF and it comes in three objectives for 2020 number one Ikea will be energy independent by 2020 meaning Ikea will produce more renewable energy than it consumes in all of its operations these are great words it's an extreme variation of saying I will green my operations I'll be one of the good guys the difference with Ikea is last week they have issued the press release they will invest four billion dollars in solar panels on all the roofs, on all the stores worldwide so they're serious number two objective we will make the lives of all people in the value chain of Ikea better so not just 100,000 employees of Ikea but everybody all the way back to the people who make their raw materials they will make their lives better by 2020 third objective we will inspire and facilitate millions of people to make their homes sustainable this is new boundary my leader so far talked about we're gonna make our business sustainable or we're gonna reduce our energy footprint or whatever but these guys our energy will be neutral value chain will be life better and all our customers will get to a sustainable house through us so what are ways to scale up this is interesting to study and to think about where you want to spend your lives if you want to have impact because I would hope that all the students here in the room only think about one thing and that is where the hell am I gonna have impact you're not studying this for a job or for an income you need income, you need a job I know but you need to have impact more than anything these are the mechanisms for scale up so individual companies can race through this journey that I just showed from principles to philanthropy to integration within sectors we can collaborate there's great examples Cambridge is involved in a few WBCSD does a lot of work with cement companies forest companies we bring one sector together and slowly but certainly we raise the bar of being more sustainable we can work cross sectors value chains so Puma is a great example they have looked first at the pollution in their factory then they went down their value chains they found at least 30% more optimization and lastly we need to change the rules of the game that's what I said earlier there are not enough business cases to save the world so let's go there I have to admit you probably saw by the funny dress I am a capitalist I told you I was a communist but not really the funniest thing I did in my first year in this job nobody knows where it is but it's south of South Korea there was the World Conservation Congress 7,500 thousand conservationists were there most of us would call them hippies I know there are some people with long beards I don't want to offend you but I'm Dutch so I told you but I would call them hippies anyway so there were the first opening day I was the first business person ever to talk to the World Conservation Congress so you know you're a Dutch guy 3,500 people in the room bit nervous so I woke up and I said good morning I am a capitalist jeez was I happy I did not hand out tomatoes when these people came in but let me explain to you because not everybody knows what a capitalist is what is capitalism a capitalist is somebody who puts capital to work and he wants something back he has capital puts it to work, wants something back so that's why a capitalist says there's a return on capital employed that's capital to work wanting something back that's great, that's capitalism the mistake we made in capitalism is that all we do is we measure and we manage and we optimize the return on financial capital that's all we do we do not care about anything else but return on financial capital Rokey it's called and that's a big mistake but that's how every business school in the world trains its students share all the value thinking return on capital thinking it's always around financial capital and what we should do is think more carefully because we use nature and that's a capital and we use people in value chains and that is capital social capital so the world we're gonna move to is a world where we will change the rules of the game where a capitalist will not manage just financial capital but will also manage natural manage natural and social capital and optimizes the returns across the three that's what I call a revolution of capitalism or if revolution bothers you because it's identified with bricks and fire bombs evolution I'm happy to but it's gonna be a revolution you know what the beauty is about English not being your own language if words get a little bit difficult you need to use a dictionary to find out what the hell these words mean I have it all the time you know these days they're on the iPhone so it's easy but if you look in the dictionary what is revolution it is a radical transformation in a limited amount of time sounds pretty accurate to me that's what we're gonna go so what is changing the rules in the game there's lots of experiments going on in competing schools Harvard Michael Porter is doing work on shared value you may have heard of it if you haven't heard it makes for really interesting reading January 2011 Harvard Business Review was a good article to start conceptually very cool measurement wise impossible and an empty shirt so I wouldn't spend too much time on it because it's not gonna fly Puma is by far the groundbreaking company in this space well in English you say Puma but it sounds like puking to me so I always say Puma the way the Germans say it Puma anyway so Puma has done an EPNL profit and loss statement Puma makes 320 million euros of EBITDA of profit and they've taken a 145 million euro of charts for land use water use, CO2 use pollution and waste 5 buckets it's incredibly detailed they have therefore had to price nature which for many conservationists is a holy grail you do not get to price nature but they've done it and they've done it very effectively because what they came to conclude is this 145 million euro of charts and half of it was the result of leather in the shoes so to make leather you need the cow, the cow needs to be on a piece of land drinks water, produces methane and all that other stuff and that was all captured and now they have decided that within three years they will try to replace leather from their shoes by something that is way less impactful on nature and this is a very very interesting example of where business plays the game that they always play, i.e. minimizing the cost, maximizing the profits but now focused on the cost in nature they also are now working on a thing called the S-P&L, the social P&L but just as I did not show you a framework it will take them longer but they're getting there then there is came out of the accounting for sustainability, Prince of Wales initiative now a global movement called IIRC Integrated Reporting International Integrated Reporting Council IIRC.org is it right? I think that's the website, you can download this particular piece of document gives you a very good feel it is a beginning of a revolution, it's not there yet where the where this all will go is this particular slide and since there is only one accountant in the room this won't look like much of a revolution to you but I can tell you, show this to a room of accountants and the place will be shaking not necessarily with a positive vibration so on the left you see what accounting does today it tells you the story about business the risk management framework and then there is all kind of rules on how you actually do the financial accounts I mean I don't know if you have ever studied accounting you should if you want to be in business because it's the language of business but whatever you think of that you will never ever be in a business meeting having a debate about how people calculate their profit never you will never ever challenge that if it's a hundred that's on never there's rules people just do the rules and come to a number and that's the number and then you talk about the number is not good enough but you do not talk about the number as such when a company today publishes its CO2 number in a sustainability report you or I or none of us have any idea how that was calculated what the scope of it was your report your report your report your report there's no way of comparing the numbers because there's no rule on how these people calculated their reports and if we want to measure progress we need to get comparability we need to start saying hey this guy is doing a much better job than that woman what is this woman going to do to improve and then we get to focus in the rules of business but redefine and that's where we are going to go the last step and that's by no means the smallest step is we need to get the capital markets to play as well because the best CEO on this island is a guy called Paul Pullman runs Unilever pretty brilliant sustainability strategy by many in the world seen as one of the most forward thinking business leaders out there member of the high level panel for sustainable development goals doing an incredible amount of work but that person will still lose his job if he has one bad financial quarter we can all agree he's the best sustainability CEO in the world he will still fly out if he does not perform financially so we need to get the capital markets to understand this and that means we need to work with everybody collaborate collaborate collaborate and you will have to remember only one thing from this talk tonight and that is what are you going to do to scale up thank you very much