here's the third one. It's not a false economy. If you go to a beach and you see a beautiful boat sandcastle, do you logically deduce someone made that sandcastle or did it create itself? Because I have empirical evidence of other people making sandcastles. It could have created it. It formed naturally. It formed naturally, created this new material. And material can't be created or destroyed in my model. Energy. Yeah, over to you, Dustin. Energy and matter and heat. Over to Dustin. Can't be created or destroyed. It can only change states. Just one change between. One moment. So the first cause or law of cause and effect, basically, I said it earlier, but this is a different way of putting it. If A, there are things which come into existence, such as the universe alongside time, matter, and space. And B, which means everything which comes into existence is caused to exist by something else. Then C, there cannot be an infinite series of past causes. Therefore, D, there exists a first transcendent cause which did not come into existence. In other words, the first cause always existed. Hence, E, nothingness did not produce high precision everything yet according to the second law of thermodynamics. Like I said, everything is winding down. My turn. Just a minute. And also, so F, without God, we would have to believe that pure nothingness void produced chaos, which then, against all the scientific laws we have, produced complexity and precision order everything, which is. So, do I get an hour? Which is a reversal of entropy. Do I get an hour? You both take one second flat, so we've got to head Ozy and respond. Do I get an hour to move on? And say why I disagree with every single one of your premises? Do I get an hour, Ryan? Do I get an hour to rework his argument? Okay. Now you're just being funny. All right, let's move on. I'm not being funny. Like, I'm not being funny. All examples of causation we have are physical. Boom, physicalism is true. Can we have a debate? Can we set up a debate on this subject? Because I would love that. I have no problem with doing that. But let's carry on, guys. Let's try to keep it on. How are we to put it on? Moon landing hoax. We have the whole India moon landing thing. We got 1969. There's lots of stuff to talk about right now, right here. So, I'll just try to keep it in step, guys. Like I said, hit the like button, everybody. If you're watching right now, you haven't already.  Anyways, let's see. Megalyn says, it was impossible to fake the moon landing pics with the technology available at the time. That's for YouTube. Kubrick would disagree with you. Star Trek was doing it pretty well even then. Y'all are a joke, man. Star Trek and Star Wars are far more convincing. Tell me again why Kubrick was called an S.I.O. I can't even understand what you're saying, so I repeat yourself. Kubrick, you know, Kubrick is. Yeah, Stanley Kubrick. Actually, my favorite director of all time. And he's known for what exactly? Great movies. Eyes wide shut. No, it's basically reality. Special effects. Special effects. And why was he part of the moon landings? Well, he was not part of the moon landings, actually. He was. Yes, he was. Him and Disney. Him and Walt Disney. All right, you asked a question. You got to be fair. You asked a question. You can't just ask me a question and then immediately start talking. All right, we already solved that. Go ahead, Grayson. Okay, so Stanley Kubrick was consulting with NASA for his movie, 2001, A Space Odyssey, that came out before the moon landings. All right. And again, so he was practicing. No, 2001 doesn't look similar to the footage from the moon landing. They don't look similar. 2001 is better than the moon landings. Oh, it's not. So if they were going to fake it, why would they not make it look like it was on?  It looks so fake. It has to be real. Your position is not rational at all. If Stanley Kubrick was really brought in to fake the moon landing, guess what? He wanted to put out 2001 at all. All right. He was a, how can I put it? He had a tendency to be very particular. He had an OCD. That's true. So they brought him in to fake the moon landing for a particular way. That's why it's done a certain way. If it's done in 2001, share the same similarities of the moon landing. All right. Cameras with optics can't create like as detailed images as CGI does either. Next question. You're dealing with different things. Yeah, we're top. All right. We're getting on the cameras again. So let's move on because we have discussed this, I think. So yeah, let's carry on, as you can hear them about to say. As I'm trying to read through them, make sure that we got ones that are substantive. Question for Dustin and Flatsoid from Kango 44. Thank you for putting in an appropriate question there, Congo. It's a question for Dustin and Flatsoid. How do you hold your science denialism position whilst on a video call on the internet? It's technology. It's not science. I am a big fan. I'm a scientist. Go ahead, sorry. Sorry. Just want to say, he doesn't know what science is. It's not science denial. Technology is not science. You get technology based on scientific evidence, but it's not science. And also, the scientific method is something that I think we both, Flatsoid and I both have a great appreciation of. But what they call science is basically just like what they call news. And it's all fake.  If you want to get ahead in this world, it's evolution. It's climate change. It's the jabs from Edom. And it's all this gravity and cosmological lies. That's basically the way to get ahead in science. Yeah, we know your world view. Let's go to the next question. Like making more races common favorites. Edom means them. Did I miss something? It's in the book of revelations, prophecies and times, the Gog and Magog war, how they take over our nations. Brian, let's go to the next question. Get it to the J.K. He's not bringing any racist remarks. I don't know why he keeps bringing up racism. I did say I would. That's what they always do. I did say I would do it. Anybody if they brought up any other things. So let's just try to be careful because I said I don't know everything. But yeah, let's just carry on. L.J. Maroon 1969 film had HD quality and tech. The Apollo 11 Freemasons who set up the first fake mooning scenery actually copied this movie a bit. Google it. Thank you for the super chat. Do your own research. We'll make James more money. Good. Bible says test all things. Hold fast. That which is true. Or do your own research. If you tested the flat earth, you'd debunk it, bro. If you tested the Bible, you'd debunk it. I did. I was a lifelong atheist until I tested it. Well, then you failed your test, buddy. I don't know what else to tell you. Fight against principalities of darkness.  Let's carry on. To do free free Palestine said flat earth. There's one debate, the globe death. So that's a compliment. Thank you for that free free Palestine. Truth Seekers said all you have is math and models. This is a quotation. Sorry says all you have is math and models to you, Dustin, as opposed to what else? Scientific evidence and the scientific method, which is demonstrable, repeatable, and debunkable. Okay. Let's carry on, guys. I think that was short and sweet. Alex says thoughts on Alden's atmospheric theory. Yeah, the old thing is just made up. They're just trying to troll us. Oh, okay. There's no such thing as Alden's atmospheric theory. Do you guys? Yeah. Anybody else know anything? I don't know anything about that subject. I'll have to look it up. It's a troll comment. They just say, do you know about Alden's number or Alden's theorem? And it doesn't mean anything. They're just trying to see if you can get us to agree with it. Isn't that from, is that that thing from Hitchhiker's Guide to the Galaxy? No, it's just Glash's fan base that does that. Damn, okay. I was going to say there is a thing from Hitchhiker's Guide to the Galaxy that is supposed to be in that same vein. Free Palestine says, a sun and moon do not rise nor set. They only appear from within the vanishing point and disappear into the vanishing point as they perform the analama. I don't know if I said that. I don't know. Okay, I probably put a little too much grossness on that word. Anyways, go ahead guys. Yeah, so absolutely nothing in perspective provides for the bottom up obstruction of the sun as it sets. So perspective cannot help you. Angular resolution cannot help you. There is no workable rescue device on flat earth that is capable of explaining the sunset. Flatsoy tried to do it last time. He failed. I can easily show that. Demonstrated. I demonstrated for him. He just says, nah-ah. That's what he does guys. Demonstrations are nah-ah. Okay, so because your demonstration had an object that was taller than the observer's height, it failed as a demonstration. Now if you can repeat that demonstration with obstructing the sun with an object that is shorter than the observer's height, then I will accept it as a demonstration. Only sharing now. Oh my goodness. We have another share. He's just sharing Legos, man. It's what you guys are talking about right here. I'm showing you the sunset setting. If you want me, I'll speed it up in fact. We go out to 4x. It's weird that we can demonstrate these things. I do declare this is the last screen share, y'all. Guys, I'm sorry. I came prepared. I got brought notes. What should I say? Damn, it stole me. But none of what you've shared has been relevant at all. This is a sunset. You're talking about sunsets, man. What are you talking about? I don't disagree with sunsets. Nice curve. I see a curve. Nice. Isn't that a curve? I see a rising curve. What are you talking about? It's obvious. Where do you see a curve now? I see a curve. I think no one can see me with my fingers because someone's screen share. It's a straight line right there. It's a screen. Sorry, Ozen. At what altitude are you supposed to see a curve on your globe? Sunsets on the screen share. Do you have fish-eye lens contacts?  We can see it. No. Do you have fish-eye lens contacts? Even at 220,000 feet, thanks to Felix Baumgart that we see no curve. This is not a flat earth debate. When mythbusters tried to debunk flat earth, they used a fish-eye lens, which was the same curve. This is not a flat earth debate. At altitude. It's the same curve at ground level. The curve at ground level. It is not a flat earth debate. They cheat. It is a flat earth debate. In fact, it is because nobody cares about moon landing anymore. You can see a forward curve at 200 feet. I proved that too. Ryan, you should go off on a different topic. Literally, perspective. It's the foundation of your civil science. It's all related. You just can't like it. That's why you were against gravity. You wanted me to not talk about gravity before. Bro, you guys are afraid of these things. You are moving down. I will have a debate with you on flat earth or gravity. The thing is, that is not this debate. You heard it, James. It is part of this debate. It's context. That's Ryan. All right. My name is Ryan, but it does say James on the Zoom. So you get a pass. It's fine. Okay, Ryan. My apologies. I'm new to you guys. By the way, thanks for hosting this. I appreciate everybody coming. No, it's all good. But yeah, no. Let's try to get the last couple of questions out here, guys. So thank you, everybody, in our live chat for coming and hanging out and enjoying the discussion. Definitely hit the like button. Share this out in those spaces. You like to have these discussions. But in the meantime, we are going to wrap up our last three questions. I'm only going to read the last three questions. So if you got any other super chats, just save them, everybody, because we are going to close out after these, because I do think our guests are ready to piece out. So Billy Philly says, no boot has ever been set on the moon. Why would we see the site? See, I put my parental filter on there. You must miss the debate. All right. What was the question part of that? No, but no boot has been set on the moon, I think is what he said. There was a second line, though. Yeah, but he was saying, if no boot has been set on the moon, then why can we see the site where it has? Oh, he said, we would see it is what they were saying. We would see it. You don't see it. Because it's too far away. The octa angular resolution is too small. Okay. We're all excited. NASA claims to see it. All right, we're banging these ones out, guys. True secret. The overall site, sort of. All right. Note how these same people are able to see trillions of miles away. Fine, you got to assert yourself, man. Assert myself. Yeah, I was going to say, I'll have to bring out that rock voice, you know. Every once in a while, the way I look at it, though, is the more chill I remain during debate as a host. When the day comes where somebody really irks me, everyone's going to be like, oh, you PO'd Ryan.  That's how I look at it. I hope that's how it'll go, when eventually I do eventually lose my mind. But anyways, True Seeker says, what specific evidence convinced you the Bible is true? You said you were an atheist. Were you ever a skeptic for Dustin? Can you re-ask that question? I zoned out of her second because I have satellite internet, so I missed it. That's all right. True Seeker asked, what specific evidence convinced you the Bible is true? You said you were an atheist. Were you ever a skeptic? So I was a lifelong devout anti-theist who debated pastors and people come to my door. I would debate them. I never lost those debates. I convinced many people to abandon their faith. I'm ashamed to say.  It's a distraction. I'm focused on real issues like human trafficking and fake elections and fake medicines and such. People dying, real issues, not this fake Flat Earth stuff. I didn't care about it. When I looked into it to debunk it, I accepted it within six hours and then never since then, I knew there was a creator and I was no longer an atheist. And it took me very little time to figure out which creator had a book full of prophecies and miracles, which test 100% true. All right. Anybody else have any thoughts? Quick thoughts before we move to the last one. Well, I was never an atheist, but as a Bible-believing Christian most of my life, I was a global believer. And when you actually look into the word more deeply, you see it definitely doesn't teach a heliocentric model as it goes against God's character. So, nominal, coming in with the last question. Thank you so much, everybody, for your questions. Just really quick, really quick. I've looked through all this evidence too and it never was convincing to me. Maybe I'm just more of a skeptic. I don't know. This isn't going to be really quick, is it? No, let's try to move on. I'm done. Sorry. You're trying to open up another can of worms. You behave yourself, Mr. I am on to you. Nominal says, Mr. I need an hour to respond. That tries to open up a can of worms. You calm down. All right. It's fine. 85% of dark matter. This question from nominal. 85% of dark matter follows the scientific method. 95% of the time, it's true, scientific facts. 85% of dark matter follows the scientific method. 95% of the time. I don't think this is a serious question. I'm sorry. That's sarcasm, guys. It's funny, though. PhD phony did put in another question, so we'll ask that one. I did say we're going to cap it off, but if we get one more question that's serious, let's do it. Does it annoy you that Flat Earth has no answers? This is a Flat Earth question. What are you doing? But let's ask it anyways. Flat Earth has no answers. Let's take one minute, guys. What do you mean no answers? I have no questions. I think we've answered everything. Yeah. All right. I think we've answered everything at all. Let's ignore that then, since we have Wade Remington coming in. I'm going to remind all of you, stop it with the super chats, but I did want one that was one last one of substance before we close out for the night and do exit statements. Wade Remington, thank you so much. Why would Buzz Aldrin say on camera that we never went? You first person.  So he gave him a sarcastic answer. I mean, he also, he said it shouldn't have go. He said it should never actually set it either. And then he said, what was it? Mic drop or something like that? No, he said circuit breaker after he said it. Question? I think he said this many times. He said this on the stage. He said it's a little go. He said it to different people. All right. Question. And now like what do you see now? This is for Ozean and Grayson.  No, he didn't specifically say that, but that's fine.  But then if he makes a joke and says sarcastically that we didn't, then all of a sudden you guys, oh, look, now he's telling the truth.  Ha ha. It's confirmation bias. If he were a murderer, that would get him arrested in prison. Yeah, no duh. Why? Because he just basically contradicted his own testimony and he violated something. That's not testimony. What he's done is worse than murder. You understand what testimony is? It's his public statements. No, that's not testimony. That is his testimony. Sarcasm is not testimony, dude. You're not trying to make a truth claim. You're the one saying it's sarcasm. He said circuit breaker, cliff, you know, mic drop type statement. You're the one saying it's sarcasm. You're the one saying it's sarcastic at all. You're the one saying it's testimony when it was in a statement. A public statement numerous times made is testimony. Yeah, no. I've got a question though. How are you able to divine if it's, he's thought if it's sarcastic or not? Oh, gee, flatsoid. How oh, how do we know that somebody's being sarcastic when they talk to you? He didn't talk that way, by the way. No, he didn't. There was no sarcasm in his voice. All right. He's on his phone. He's on his phone. Conan O'Brien, a comedy show. That's not testimony, dude. All right. What we're going to do. If he's talking to a little girl, is he being sarcastic to a little girl?  But I see I have to leave. Yeah. I think what we should do is we'll do a one minute closings for each individual. So we usually keep it to one side of the panel for the closing. But I feel like let's bounce it this evening because that would be fun. So flatsoid, do you mind going first where you went first in the intro? Thank you so much, buddy. Awesome. One minute for you. Thanks. Yeah. Just by the way, I just saw the sunrise now because I woke up at 2 AM for this debate. So thanks, guys, for the was fun. But note this whole debate. They have not been able to do anything to demonstrate gas purge without containment. All they did was place things in Narnia without actually demonstrating it first to exist and say, no, you don't understand when we ask them specific questions. Now, it's also we have practically the whole night explained the different ventures of why it's fake, even based on why they're liars. And if you're honest about yourself, you look at this and see, yeah, maybe the moon landings are fake. All right. So we'll hand it over to you, Grayson. Oh, one minute on the floor and it's all yours. OK, yeah. So not only did we do all of the flatsoids that we didn't do, but they provided no evidence. We provided, at least in my intro, and I tried to get them to address it throughout, independent third party measurements from both amateurs and scientists. So like, again, the lunar retroreflector shut down this whole thing. They had no response to it. They just said, no, we showed lots of examples of where gravity acts as the containment for gas pressure. There's over 5000 exoplanets. Most of them have atmospheres that are readily observable with spectroscopy. So again, he's totally full of it. He doesn't even understand that the second law only applies to isolated systems. This is basic 101 level stuff, which he would know if he had ever taken a class in anything that he talks about. And just so you know, the links are not down below for our channels. So go ahead and Google or search on YouTube based theory if you want to check out any of my other debates on my channel. All right. Thank you so much. And yeah, feel free to let everybody know where you're hanging out in your closing statement. Dustin, one minute on the floor. Hey, sure. I'm Dustin Nemos, archivist at theserapeum.com and host of The Silent War at NemosNewsNetwork.com. And there's now clear evidence of NASA using numerous methods to mislead the public about astronauts being on the ISS and other space missions. Air bubbles, wires, harnesses, green screens, virtual reality strings, gravity, grabbing objects that are not even there, et cetera, including near drowning incidents, numerous spaces to satanic secret society deception filmed in a Hollywood basement. The elite are ruled by a cult that worships the demigod Nephilim Anunnaki lineage of the fallen angels of Genesis 6, and they have created entire branches of false science around the Copernican Revolution, the now thoroughly debunked theory that the world moves around the sun, which is why we are really here. In order to convince us the world is a globular rock cannonball corkscrewing amidst infinite void with other infinite globular rocks shotgun blasting behind it. A rock that is billions of years old, et cetera. You guys can see the rest at theserapam.com. All right, Ozie, and last statement for you. Closing one minute. I just want to point out really quick in his closing there, he made three claims that weren't brought up during the debate that could have been refuted then, but I don't have time to refute them now about bubbles and all that type of stuff. Anyway, so we provided a wealth of evidence. We explained there was historical record to deny that we went to the moon you'd have to incredulity require is astronomical. Their only explanation for why we didn't go to the moon is a misunderstanding of the second law of thermodynamics. And Seaton did it. He created this grand, great conspiracy to hide God. That's their argument. Or you can accept the historical record, the physics, the history, the documentation, and the testimony of our veterans that went to the moon. And that's it. Oh, yeah, rather than after show it matters now, please come watch it. All right. Yeah, I'll be hanging out over there. There will be a link in that description as well if anybody wants to come up on the panel and talk about the discussion. But in the meantime, thanks everybody for coming out to modern day debate. We appreciate all of our speakers here on the panel for coming out and having our discussions. So lots of love in the live chat. We will be back tomorrow for Flat Earth Debates. It's going to be Mercedes and Kyle or Reed versus Lee. Sorry, Kyle Adams versus Mark Reed and Leo Philius. So I hate your notification for that. And join us over on matters now. We'll be having a little after show and discussion. So cheers, everybody. And I'll put on my promo that I created there with my drummer where I play a nice little guitar solo. Nobody seems to mind that too much versus me screaming in your ear. Have a good night, everybody. Cheers, cheers.


So on this channel, we've been going over strategies for growing your fan base using TikTok. But since I'm a nerd about marketing strategy, in the previous episodes of this series, we've gone into more advanced strategy of how to grow on TikTok. But since I'm always reading your comments and what you post in my Facebook group, I know that you want some clarity on some basic functions of how you grow on TikTok. So in this video, I'm going to show you how to grow on TikTok and help you understand the rules of the road. Hi, I'm Jesse Cannon, a music marketing nerd who's teaching musicians how to go from zero to 10,000 fans, and this is Muse Formation. So I want to be clear about the objective of promoting your music on TikTok. Because every week I talk to you all in the comments of these videos or consulting calls I do, I feel like you're all increasingly losing the pot instead of gaining it on what you should be doing here on TikTok. I know you hear stories of these stars made on TikTok, but you probably don't make music that would do that. But what you do is make music that a lot of people would like, and what we're trying to do is take advantage of one of the biggest opportunities in music promotion to have some fun, express yourself, and then have it draw the attention of people who would potentially like your music, since that's what's so explosive about TikTok's algorithm. Unlike some of the YouTube grifters on here that talk about music marketing, I'm not going to gas you up with unrealistic expectations.  Now I do want to clarify, if anyone tells you something definitely works or doesn't on TikTok right now, they are a fool, as this app is still coming to its own and people will redefine the rules in big ways in the coming years. But this is what's working in most case scenarios right now. But enough of my disclaimers so I can evade being punished by internet know-it-alls in the comments, let's go. Okay, let's first start to understand the main thing that sets TikTok apart from other social media apps and defines this era of social media. When Twitter came out one of the things people liked about it is the internet was filled with long blogs and articles explaining things that really didn't need 2,000 words since you just wanted to hear what in the hell happened. Most of us just wanted the TLDR meaning too long didn't read and that led us to the tumblr trend of ending a long story with a TLDR that wrapped up this long 9 paragraph story with just 2-3 sentences. What I'm getting to here is that TikTok has essentially done what Twitter has done to the article and made it in performative video form. TikTok is really just shortening the attention span of everything. Give me some information or a fun visual and present it to me as fast as you can and once it's done let me swipe on it. I say all this to say when I look at your TikToks it seems you don't get this is the very core of what people are looking for here on the app. So here is what your potential fans on TikTok are looking for. The name of the game is how do you say this in as little time as possible to where it's effective and entertaining for the viewer. That is to say unless a pause in your speech is needed for effect cut it. Unless you're creating anticipation cut it. If a sentence is unneeded to convey your meaning and at all superfluous cut it.  The literal goal is to have the video start over again. So after I tell people that they immediately ask me why there's a 3-minute option on TikTok if that's the case. Listen up here chief. After a quick look around stats on the internet the majority of what spreads on TikTok are posts where the 15 second button is pressed and they are done under that time.  And now is probably a good reason to break down why TikTok has one goal and that's goal is to keep you scrolling through the app and if you get bored you're more likely to leave the app. So they punish videos with lulls that do bad superfluous long storytelling and show them to less people and reward the videos that keep people there in our fast-paced and don't have superfluous pauses. You may have noticed there's this trend that's going on the app where the video seems to cut off too soon like literally the last bit of the last word doesn't even finish. Or like you don't have enough time to read the text before it turns over and repeats. This is actually because if the video starts to loop again and you watched it all the way through again it's more highly rated and I know that's kind of annoying for us as users but that's how it works. So never mind if someone watches again to try to take in what you were saying it's even more highly rated by the TikTok algorithm and you should use that to your advantage. Let's remember your objective is for people to watch the video if not more than once since that tells the algorithm the audience was intrigued by what they saw and for people to send it out to friends and share it with them. But truly the decision tree for how long of TikTok video should be is always easy and it's down to however short it could be while being effective for people to enjoy it. Make the duration as short as it can work. Cut the fat and frankly whether you're speaking in it or doing a dance or moving you can even mess with the speed in the app or if you edit it in DaVinci Resolve for free like I do you could speed up clips there. I find that can speed up most clips between 1 to 10% and they are more effective and do better when I do that but a lot of you are wondering what to post so I have some simple questions you could ask yourself about what to post on TikTok each day when you're trying to figure out what to post. What's the most interesting thought you had today? Tell people about it and see if they bond with you or have thoughts of their own. What's great about posts like this is if you're hashtagging them for your micro genre is they will find the people most likely to enjoy your music and not necessarily people outside of your circle. The hashtags literally tell it to put it to the audience that enjoys those hashtags. In Azzar if you have similar interests to the people who listen to that type of music they will see your band name and see commonality and hopefully explore your music or even better send it to a friend which helps it rank in the algorithm. The next thing you could ask yourself is what's an interesting thing in music you can tell TikTok about? An easy way to find an audience that will potentially like your music is share your thoughts on the artists that are similar to you and explain things you see in the music that you think most people don't see. Tell us what's exceptional in your life. Give us the highlight reel of your musical life and show us your lifestyle and hopefully others will bond with it and enjoy it. And lastly a thing I tell you all the time. Tell stories around your music. Of course we also want to promote your music so all the storytelling we talk about on this channel should be converted to TikToks and if you don't know about that storytelling you should really go in the description and learn all about what I talk about with that. This storytelling can be the best moment from your playthrough or explaining a lyric in your songs meeting onto just showing what you've been up to lately. Just find ways to tell stories and how they connect to your music so people know to go deeper on it. But you may be wondering how to tell them. TikTok has tropes and these are the formats you tell a story in. And if you're watching TikTok regularly you can figure out how to present your videos within the tropes of TikTok which will help them perform better. Some musicians I've coached find it best to make a list of their ideas like all the stories they're going to tell or the content they can potentially make. Then watch TikTok for a while and see the tropes of storytelling on TikTok that people are using and figure out the best one to put it into. So they may have an idea to talk about the concept of sapuku that they sing about in their latest song and how that plays into their music. What they will do is they'll wait until they see another user do a TikTok trope where it would work and then make the video that discusses the concept. But I know I've been Mr. Brightside about TikTok for this whole series so it's time to discuss the rub. There's this conflict inherent in TikTok that we should understand. If you're a smart person who's been paying attention to what I've been saying here you may have noticed that rub. TikTok's goal is to keep you on the platform and your goal is to get people to leave it and stream your song on Spotify. That's quite a conflict of interest if you ask me but here's the thing as long as a lot of your posts are less go stream my video on YouTube or stream our new song on Spotify and you are gluing fans with good content and using the hashtags to stay in front of their eyes they're going to get curious after these TikTok addicts spend time seeing you all the time and getting to know you and jump over and listen on their own accord and this isn't me just saying some wish casting we see it in data and analytics all the time if you make sure you're posting TikToks that give people a glimpse of your personality it will build bonds that inspire curiosity you put your songs in the background for those videos and you will covertly make them familiar to the fans who will most likely enjoy your music and they will feel like they've already heard them before and be much more likely to enjoy your song before since we all know when we're a little familiar with the song it makes it way more possible that we're going to be into it when we listen to it in full and we all also know that oftentimes we need to hear a song a few times before we like it and that work is getting done for so many artists on TikTok I know this conflict of interest is real but the reciprocal growth of those who are doing well on TikTok and getting Spotify streams is totally real and easily documented y'all and while we're talking about TikTok I think it's important to also talk about one of the things people love about it which is it really does have a level of investigation that is so much deeper than Instagram which so many musicians love about the platform is that users actually look at the profile and click around and build relationships and because of that you need to use the app that builds those relationships better than anything I've ever seen so I want to stop and tell you about the sponsor of this video Koji and you may be thinking Jesse what the hell you never do this that's right because my promise to you is I would never discuss a product that I don't use every day and love so I'm really excited to have them sponsoring this video since it's an app I use in my own profiles and have advised other artists to use it in my work Koji is a link in bio app store for creators it's a free to use and free to customize link in bio platform and it's truly the best link in bio for musicians I know you've seen these before when you click the fancy profiles of your favorite artist and they have a list of links well you can have that too for free but here's the thing you've probably seen other products like this like link tree but koji is the only one that has this app store where you can do amazing things that gives your fans an amazing experience and ways to interact with them and build relationships and I know this is big for a lot of you you can even make money through it I want to say these are not iOS apps nothing to download these are link in bio apps that live on the link in your bio on all of your socials 24 7 so let me show you a few of their apps I find to be amazing for music marketing their music links app allows you to do one of those free link fire type things that lists everywhere a fan can listen to your song you're able to promote any track album or playlist by linking to every platform it's available on whether that's Spotify SoundCloud Apple music title Amazon music Bandcamp Deezer YouTube music or the iTunes store and I know a lot of you are like you always tell us to just really focus on Spotify so I tell our us all the time to use the Spotify embed app where you can add any album playlist artist and song from Spotify directly inside your link in bio and man that looks good and clean and it's such a better impression on a new fan than anything else I've seen even ones that charge tons of money one of my other favorites is the love jar since I think so many musicians don't take advantage of how many people would probably tip you even if your fan base is in the hundreds those who really feel you want to support you I mean most of the people are streaming your music for free so why not let them drop you a note about how much you and your music means to them and show you some financial love as well in future videos we'll get into some of the other apps I love that koji does that can both build your relationships with them and help you make money to learn more and get your own free koji link in bio page which you can use on your tiktok it's the end twitter page we're literally any other social media platform head to the description and click on the link I give you there or to with koji.com that's koji.com okay back to tiktok though so a lot of people ask me about the quality of their video and audio on tiktok and I'm going to be honest I see videos with bad quality of both all the time and just like we want to keep these videos as tight and lacking of superfluous details the better you can make these videos well the better they're going to perform but in all honesty as long as your room is in an echoey catastrophe or noisy airpods or apple headphones will do just fine as long as you have a relatively new phone the camera is going to be more than enough there's no reason to shoot on a sodium a7 III like me and trust me I only do that because it's easier than setting up my iphone but you're probably wondering how often should you post I tell everyone your goal should be once a day but in all honesty if that sucks the joy out of your life well then there's no need to do it but I think that is optimal for aspiring artists I know the common advice is three times a day but that's for people who are trying to become tiktok stars whereas if you're trying to draw attention to your music that's a lot of noise the only reason I think posting three times a day is helpful is it helps you learn fast and you can look back and explore what's working and now is probably also a good time to point out that if a video is tanking and getting way less views than normal after 24 hours you can definitely delete it and not let it stain your grid even I the all-knowing all-seeing god of marketing strategy and music have had to do it before I know stars they're just like all of us right but also don't be afraid to learn in public the best part of making a not good video is it doesn't spread and no one will see it trust me if you ever watched my early videos on this YouTube channel you know I stand by the philosophy that you should get started making things and improve as you go okay let's talk about hashtags since this is probably one of the most powerful things for marketing your music so it's important about hashtags on tiktok is you're able to say talk about your depression with your song in the background if you hashtag them for your micro genre it will get served to those people and as long as it's something your community responds to it'll do well and spread your music to people this also goes of course for clips from your music video or whatever else you want to do here and you can figure out which hashtags you should use the most by clicking the button and see which tags tags have the highest number now here's a little secret though I've seen some less crowded hashtags do better for us so for example if your genre is pop punk doing both punk pop and pop punk can be more effective since you don't need as big numbers to get through the smaller hashtags audience once you know your regular hashtags I strongly suggest to do what I show you in this video here and copy them and go to your settings to general then keyboard and then save them as a shortcut so you don't have to type them every time also remember to observe the hashtags that all the artists you're watching as targets use they may have found things that work for them that may work for you let's also remember putting the songs of your genre or of tiktok trends also sorts who tiktok will send the videos to you may have noticed if you use tiktok that if you like the video with the song in it they'll keep playing you other videos with that song in it they said these videos to people watch those videos with that song it so knowing the trending videos of the genre and using them in your videos can be just as effective as knowing your hashtags also fun fact you can even turn that song down so it's inaudible but use the trending song to get your video to spread more and another really effective way to link yourself to other people and get more recommendations keep in mind when your targets or your friends in your community make great videos you can do duets with them and show support while hashtagging them and showing your name to the algorithm on the back of their good content this is yet again why tiktok is so great for music marketing okay lastly before we go I'm going to give you a few fast thoughts on other ways to optimize your performance on tiktok so it's growing your fan base as much as possible reply to every comment and be sure to heart all the ones that aren't mean to you as this could be the start of a fan relationship and since unlike instagram tiktok does so much work of sending you to new people who are really likely to be susceptible to liking your music I can't emphasize enough that this is a new potential fan so giving that heart and reply is often the start of a relationship that gets you a new fan way more than instagram ever was don't be shy when promoting your music to do your emotional pitch and tell someone how they could feel if they streamed your song and if you don't know what I mean by an emotional pitch there's a link on how to get more streams with an emotional call to action in the description below or on the screen now also remember tiktoks are also youtube shorts and instagram reels and while you don't want to cannibalize your views on tiktok since it has the most potential for growth I think it's smart to repurpose your best content that does well a day or three later on both youtube and insta but be sure when you put up a tiktok to schedule a tweet linking it for about an hour or two later to give it some juice since tiktok loves to see you bringing people into their platform and ranks your video higher when you bring people in as you get more followers you get privileges like going live which I think at this point may be more smart to do on tiktok than instagram especially if you have about the same amount of followers on each and you get more privileges at different follow numbers so you should stay up on that and tiktok is always changing the goalposts on how many followers that is to get each of these privileges so I'm not going to say specific numbers okay so on this channel this is the type of stuff we discuss so if you're interested in this you should definitely like subscribe and most of all get notified so you don't miss crucial videos I post for helping you level up building a fan base I answer every comment below that doesn't insult me so if you have a question hit the comments on the screen now is a video on how to blow up on tiktok in 2022 or how to grow your fanbase from zero to ten thousand fans or how to blow up on Spotify in 2022 click and keep learning thanks for watching


And every Democrat who is committed to the advancement of Nigeria's democracy must discourage every attempt by politicians and political parties to resort to self-help. This was a submission of an independent monitoring group under the ages of Forum of Election Observers Group during the presentation of the 2023 Governorship Election Report. The group called on aggrieved individuals and parties to explore legal opportunities available to seek redress rather than encouraging any form of action that could undermine the country's democracy. Branded automated tele-machine ATM cards preloaded with money were being used to induce voters and influence their choices during the election. There is no doubt, however, that last Saturday's election was a test for democracy as it presented an opportunity for other people to consolidate on the gains of the previous elections and deepen our democratic transition. Although INEC introduced reforms to deepen electoral integrity and citizen participation, the election witnessed some of the shortcomings that were seen during the 2050 presidential election. We believe strongly that INEC must improve its capacity to deliver credible elections and political parties must play according to the rules as failure to do so could undermine Nigeria's democracy. Failure to do better in governance at this point in time will spell doom for whoever is coming out from his party come 2027 and so he should not see the challenge and the protest now as an attack on him per se but should see it as a mercenary for him to think and know why am I being challenged am I not done better have I not done good in the past okay let me now re-engineer myself and to see how I can do better for the Goonsteep people elections even though there were incidences a few very few you know polling stations across the state was largely peaceful free and fair to the extent that while we have had to wait for four or five days in some other states to have INEC announcing winners of this election this was never in the case the states like Lagos will do you know or you are some other states in the south way. Speaking on the outcome of the governorship election in Ogun state the group advised Governor Dakwa Ibyodo to see the protest which has greeted his reelection as a challenge for better performance in government.


growth in the past one year. BW Digital engages with a much larger audience, hailing majorly from India and US. We also reach diverse markets including UK and Saudi Arabia. The BW Print Universe comprises of BW Business World, BW Smart Cities, BW Hotelier, BW Applauds, BW Education and BW People, each profiling industry leaders and niche sectoral stories. With the launch of our latest publications, BW Healthcare World, BW Travel, BW Well-Being and the acquisition of Rail Bandhu, India's highest circulation railway magazine, we are breaking ground into new verticals consistently. Covering a range of topics, BW Business World events look to create a strong narrative around Smart Cities, Digital India, Healthcare, Swachh Bharat, Human Resource Issues, Education, Banking and Finance, among others. BW Business World events provide a speaking platform to the voices that matter. BW Business World is an excellent exhibition platform that helps you showcase your services to the right audience. To subscribe to our print patronage, visit subscribe.businessworld.in, follow us on Facebook and Twitter. You can also connect with us on WhatsApp on businessworld.in slash WhatsApp. Ladies and gentlemen, now getting back to business with our next categories. To give away this set of award, I would once again request Dr. Anurag Bhattara to please join me on stage and I would also request Mr. Harjeet Bhalla, Managing Director, the Hershey Company to please join us on stage. Ladies and gentlemen, let's take a look at our finalists.


Thank you so much for guys who came into the times of trouble. Yes, when we talk about the Gulf countries, we are looking at the loneliness in the Gulf countries. And what is all about the whole sector. What do you need to do? What do you need to have? Yes, can you barely live in that loneliness where no one is by your side, but only the services that are being given to you will always make you stronger and stronger every single day. The reason I keep on advising people, it is not only your sponsor's right, but also your right as an individual to make sure that you have what you call an healthy card. It's going to act as part of your insurance to cover up you in the times of trouble. Remember, if you do not remind your sponsor about your health card, he will take it for granted that you do not need one. But remember, in every day life that we get to move on and how we get to feel or how circumstances that you cannot anticipate every single day. You need to have one because it's the one that is going to rescue you in any way. We talk about the whole sector in the Gulf countries. When we talk about Qatar, it's one of the best health sectors. I am really assuring you that when you have it, you'll have the best services that will be given to you at your hand with the best treatment that you will get. All you need as one of the requirements is to have your healthy card. Hope I've tried to share for you guys, hope you understand what I'm trying to talk to.  By the way, don't forget to subscribe to this channel and if it's your first time please. Coming back soon to the hardest time and our worries. Make sure I give you the best with all the information that you definitely need at hand. Don't forget to subscribe to Meks creation TV and also the other channel at endless inspirations where we talk about the different aspects of life. My TikTok account at Meks creation TV. Also check my Instagram account at Meks Samuel 20. Thank you so much for the overwhelming support that you gave me and all those cover wishes that you gave me. May all might Allah reward you abundantly. Thank you so much. See you again in the next video. Meks from the Meks creation. Endless inspiration. Thank you so much.


Eight months after her liberation, France, a new and democratic France, holds her first free election. True, it is only for municipal officers. The general election must, in all justice, wait until prisoners and deportees return from Germany. But even in municipal elections, the people of France are once again exercising one of the great prerogatives of democracy. And in this Fourth Republic, for the first time in French history, women are given the ballot. It is men and women who, in their long ordeal, in their intimate knowledge of just how bitter the fight has been, have learned personally and powerfully, as perhaps never before, how precious, how much a part of human dignity is this simple matter of choosing by whom they shall be governed, who has once more, as so many times in history, fought for freedom, is once more free. Human presses begin to print the news as allied newspaper men take over throughout Germany. In the old university town of Heidelberg, there is an eager audience for the new four-page edition of D. Mittalungen. Trucks piled high with newspapers carry the copies out to suburban districts. Dissemination of the news forms one of the first tasks undertaken by the Allies in every German city. Many people won't wait for deliveries. Here in Heidelberg, they crowd around the printing plant, where the Nürcher Nachrichen formally was published, copies of the paper prepared by American soldiers of a six-army group unit. As they leave the building, people stop to scan the newspapers, which carry local, national and world news, the news of the free world. Five years of German occupation comes relief of all kinds and from all quarters. Here at a Canadian port, a thousand tons of seed grain pours into the hold of a French ship bound for France. Among the crew are members of the fighting French Navy, who will in addition be taking home with them a cargo of 3,000 tons of seed potatoes in time for this year's planting. As of exile, it is a prospect they find encouraging. This shipment goes to the French people under the plan of the Allied mutual aid. It is being followed by many others. To help meet the desperate needs of the Dutch, starving in isolated cities, food supplies from the United Nations are rushed to Holland by air. At an airfield in England, food is being loaded into Allied bombers that only the week before were battering Germany into submission. Once before the Germans touched them among the most fertile in Europe, over the broken bridges, the broken towns, across a land ravaged by the German retreat, fly the bombers. Pilot flares mark the target areas and the mercy cargo descends. In three days, over 800 tons of food for a stricken people. In 1445, after 2,073 days of war, after the longest European war in 130 years, the northern German armies surrendered unconditionally to Field Marshal Montgomery on Lüneburg Heath. General Admiral von Friedeberg, deputy for Grand Admiral Dönitz, was brought with his staff through the British lines and under a cold gloomy sky, with all due formality, discussed the terms and signed away the last vestige of German hopes. It was in this tent which served as Field Marshal Montgomery's headquarters that the last historic ceremony took place. Montgomery, who after Dunkirk had led the British armies on the long road back, behind him the ghosts of a score of battles. Alamain, Benghazi, Tunisia, Italy, Normandy, Belgium, Anheim, the Ardennes, names and campaigns to conjure with. Here in the tent on Lüneburg Heath came the long inevitable end. After General Admiral von Friedeberg, it is infantry general Kinsel who signs. For them too, a long road is ending. A road that started with conquest and ends now in utter defeat. Field Marshal Montgomery. He signs not only for himself, for his armies, for England and her allies. He signs also for all those who ever marched with him and fell at a hundred barricades. Who died for all of us, that with peace we may build a wiser world. Three days later on the 7th of May at Reims, in this simple school building, the last scene of the long and bitter struggle is enacted. The plenipotentiaries of the Allied Supreme Command present the terms under which the last German forces on all fronts are unconditionally surrendered. The hour the Nazi swore would never come had come. General Jodl signs for Germany. General Biedel Smith signs for the Allies. For for the Supreme Commander General Eisenhower. It is a happy hour for the free world which all through the long darkness has battled toward this dawn. I have the proud privilege of speaking for a victorious army of almost five million fighting men. They and the women who have so ably assisted them constitute the Allied expeditionary forces that have liberated Western Europe. They have captured or destroyed enemy armies totally more than their own strength. They have pushed triumphantly forward over the hundreds of miles, separating Sherford from Newbeck, Munich and Leipzig. Throughout the United Nations, the rejoicing bells ring forth. But for the remaining enemy of humankind, Japan, those bells are sounding an imminent doom. At last, the full arm might of liberty and freedom is free to turn from the elimination of the principal criminal to the crushing of her equally despicable satellite.


two-nil down against Barnsley to draw two-two. So, given away by QPR, here's Jayden Antony into the box. Jayden Antony finds the far corner and out of nowhere. Bournemouth have the lead against QPR. They've been up against it in the opening ten minutes, but a howler on their edge of their own box from the visitors, and it gives Jayden Antony his second Bournemouth goal. The Cherries two, the Cherries one, QPR-nil. Oh, we've got a missed one there. Great finish by Antony. I had the option of just sliding Dominic in for a tap-in. To Brooks. Brooks turns away from trouble to the edge of the D. Lays it off to Dominic Solanke. He's got Jayden Antony to his left. Antony back to Solanke! The birthday boy gets a birthday goal. And Dominic Solanke just can't stop fighting the back of the net. Five in his last five, number six for the season, and Bournemouth double their lead. The Cherries two, QPR-nil. And there's a player. QPR give it away again. Jayden Antony left side of the box, back hill from Solanke. Billing off the post and back out. Bournemouth at very nearly three-nil up. Bournemouth looking pretty nice in the table. On his chair, Willock edge of the D for QPR. Pulls the trigger early, deflects out to the left-hand side. McCallum with the ball into the box. Still McCallum deflected. It's past Mark Travers. And QPR are back in the game. McCallum with the goal. It's Bournemouth two, QPR one. Yeah, that was always the concern. That third one goes in. It's a different story, but you've just got a lucky break there with the flection in. Travers did do nothing about it.


Welcome everyone, welcome to the Chrome Dev Summit. We're so excited to be here. Very happy to be able to share our enthusiasm, all the excitement about the web ecosystem with you and talk across these two days about all the things we're doing to help you be successful building for the web, about all the things we're doing in Chrome. Very excited. So let's get into it. So our mission on Chrome, our mission is to move the web platform forward. This is as true today as it was when we first got started with Chrome nearly 10 years ago. And so we're very excited about that. Like I said, over the next two days we're going to have a lot of content for you, a lot of great stuff talking about how we're working to try to make the web better and work with you to create great experiences on the web. Now, ordinarily, at the beginning of these talks, we usually update you on the number of Chrome users. In fact, last time at Google I.O., we mentioned that there was over a million Chrome mobile users, which is awesome. There's been tremendous growth. This year, I want to present a slightly different number. This year, I want to share, or sorry, not this year. It was the same year. But at this moment, I want to share that we have over 2 billion active Chrome browsers. This is across mobile and desktop. So rather than focus on one platform, I wanted to make this point that there are just a lot of Chrome browsers out there. And well, that's great for us and everything. I don't mean for you to be excited about that. I think what's exciting about this to you all is that when you're thinking about building for the web, this means there's a lot of browsers out there that implement the latest web standards and implement all the latest and greatest features that when we're talking about how to build for the web, how to take advantage of these new things, that's reality. You can actually take advantage of that. There's a lot of users out there with modern browsers. And it's not just Chrome. There's lots of other browsers that are implementing the latest standards, too. There's a lot of energy and excitement in this whole space, which is really, really great to see. I think it's fantastic. And so it all gets to the point that the web has tremendous reach. We know this. This is why it's such an attractive platform.  And that low-friction is all made possible because of links, URLs. That's the superpower of the web, right? We're very used to that. And the links are getting even more exciting. So I wanted to invite you to pull out your phone. If you have an Android phone or if you have Chrome on your iPhone, there's beacons in this room, Bluetooth beacons. So make sure you have Bluetooth turned on. And if you're on an iPhone, you don't have Chrome set up, right? You can check this URL here. It'll give you instructions. But the point is, the physical web made possible because of Bluetooth beacons and your Android device observing those beacons and sending URLs out into this room, URLs that are contextually interesting to you. So in this case, there's a beacon broadcasting the URL for the Chrome Dev Summit web app. So it makes it very convenient. This is sort of leaning on the power of URLs. As a user, you can just quickly go under the notification shade on Android, click on the physical web entries there, find yourself on an experience. There's not much hassle to that. It's really great. Now, there's another beacon in the room for an app called Polymon, a web app called Polymon. This was created by the Polymer project, Polymer Team. So Polymon is a free-to-play, location-based, augmented reality game that uses your mobile device's GPS capability to locate, capture, battle, and train virtual creatures called Polymon. That sounds kind of familiar, right? Anyways, so you collect Polymon by locating members of the Polymer team in the real world in this conference venue. So check it out. It's really cool. It's a lot of fun. So like I said, contrast that seamlessness, that ease of finding yourself on experiences, thanks to the web, with the cost of installing software. That friction really matters. So by some estimates, every interaction step that you expect a user to take in order to get to your experience can cost you up to 20% of your potential users. Think about that for a moment. Compare one tap to, say, three taps. That means you're potentially losing about a third of your users. Or imagine four taps versus one tap. Now you're potentially losing half your users, roughly. And so that's a big deal, right? We all know this. That's why we're all here. We're excited about the web. We know this potential. It's real. It's awesome. And so the web is really great on mobile. We've been very focused on the mobile web for some time. And of course, the web didn't grow up with mobile being a reality. But the web has been awesome for the web. And it has really helped expand the whole market for the web. Making it so much more easy to reach users. Think about it. You have a mobile phone in your pocket. The fact that you can sit on your couch and not have to get up off the couch to grab the laptop, but you can just pull out the phone, browse the web, access all this wealth of information, shop for things, et cetera. It's so convenient. Just recently, I pulled out my phone, my Nexus phone, and I bought a Pixel phone. It was so easy. Of course, now there's a delay, probably, but anyways. Anyhow, of course, we know that the web has lots of challenges. It wasn't, again, built with all of that in mind, with a mobile in mind. And all these challenges, these constraints, have led to innovation, really. And we've all, as a community, had to figure out mobile. And we've made a lot of progress. So there's going to be a lot talking about that. And of course, the mobile web has evolved a lot from the early days. And this is a charge, just a reminder. I think most folks are familiar with this, that mobile web usage has, what is that? Anyways, mobile web usage has far eclipsed desktop web usage. This is going back a couple of years. And so I'm sure many web developers are familiar with this, and it means building for mobile web is a priority. And mobile web brings with it so many challenges. Of course, mobile devices are vast and very different screen sizes, CPU constraints, memory constraints, power constraints, all manner of constraints, and of course, connectivity constraints. We're all familiar with the good old offline dinosaur, right? And of course, connectivity constraints are not just about reliability. They're also about bandwidth and latency. And some of these challenges are extremely acute for a lot of your users, because 2G networks are a reality for many people in the world. And if you look at developing markets, it's even more of an issue. Nearly two thirds of users in developing markets are stuck behind 2G connections. That's a big deal. Infrastructure's improving, but we don't expect this 2G to go away anytime soon. It'll still be with us. So there's a lot of challenges there to address 2G. And the web itself, you know, the whole point here is that the web is a very big thing. It's worldwide. It's in the name. It's everywhere. It's a wonderful tool for so many users. There's easily over 3 billion users across the whole world using the internet. That's like 10 times the size of the US. So if you think about it, there's just a large, addressable population. And nearly 2 billion of those are in developing countries. So we look at current estimates of internet users. We see that, well, there's roughly about 280 million in the US, about double that in India, about 460. And in China, upwards of 720 million. So the web is truly global. There's a lot of users all over the place. And if you look at just the growth last year, a lot of it's concentrated in places like India, where India saw about 30% growth, over 100 million new users coming online, that's really remarkable. That's 10x the growth of China, 100 times the growth in the rest of the world. And emerging markets is where a lot of the new growth is going to come from as well. Just focusing on India, for example, 65% of that population of that country is not yet online. That's 860 million potential new users. 20 times the number of users not yet online in the US. And so I think, actually, the reason why I make a focal point of India is not just that there's a lot of users there, but actually that we're seeing some of the most interesting and remarkable web development happening in India. And the reason for that is because a lot of these users who are connecting to the internet for the first time are doing so, not from a laptop, they're doing it from a phone, a phone that is very underwhelming by what many of us are used to. These are phones with 512 megabytes RAM at most, very limited screen sizes, very underwhelming CPUs, already mentioned memory, limited storage. A lot of these users, they don't have a PC where they're going and backing up their data. That phone, that phone, there's the computing device. That's where they're storing information that they care about. It's not easy for them to install another app. In fact, it's very common. You talk to people, they say, I went and installed that, use it for a little bit, and then uninstalled it so I could have that precious, precious storage space for something else. So we're seeing a lot of innovation in this area because it turns out the web is actually a fantastic tool. Think about it, the web is designed, it's a streaming platform. You can bring part of your experience down incrementally. It's designed for constrained storage. It's great for constrained networks, actually. And thanks to a lot of the new APIs that have been going into the platform, we're enabling developers to have a lot more control over how their web experience works, how they can deliver the experience and how they can create a good experience for users. And we're going to talk a lot more about that. So there's just a lot of innovation happening here out of the need to address those constraints. And it's really that necessity that is leading to so much innovation. And I think it's really exciting. And so my point, really, is that web apps work really well in emerging markets. They also work really well here. And all the approaches, techniques, and technologies that have been developed that are working for folks in India, they work really well here, too. I think we all know what it's like to have poor connectivity. But we also know what it's like to have LTE. So this is the point. Web works really well in emerging markets. A year or so ago, we had early pioneers in this space like Flipkart showing the way, developing lightweight web experiences that could incrementally come down onto the device, be cached, and deliver delightful experiences to users behind 2G connections. Other companies have been embracing this approach as well. One that I want to highlight is Vute Media, a Vute streaming, video streaming service. This comes from Viacom 18, which is a joint venture between Viacom and Network 18. So they just set up, this is a new service. And they got online very recently. They built a web experience. In fact, 40% of their traffic goes through the web. And by building for the web, they were able to really reach a lot more users more easily. And in fact, just getting started here, it took them only a matter of three weeks to prototype an experience that they were happy with and that convinced them that they should continue to invest. And they are investing further. The next version will feature offline caching of snippets of videos so that users can preview movies and TV shows and other Vute originals easily. So that's very exciting. So this is all about building progressive web apps. I think many of you have all heard this term before. We've been talking about it for a while. We introduced it last year. And progressive web apps are not just about any one technology or any set of technologies. It's not even about anything like that. It's more about a new way of thinking about building web experiences, web experiences that are radically improving the user experience. And we're going to be talking a lot about this. But these experiences that you can create, the thing that I want to show you and have you leave with, is knowing that you can create experiences that are just as immersive, just as engaging, just as native feeling as any experience you expect to find on your phone. I think that's really exciting, combining the power of the web with the form factor of mobile and creating experiences that really delight users and that you get a lot of value out of. And so there's a lot of different companies joining in and seeing success. And we're going to be talking about a variety of these over the course of these two days. But I'd like to just zero in on one and take a moment to show you a demo. So this is about CNET. CNET has built an experience at CNET.com slash tech dash today. It's a progressive web app. And so let me demo that for you. So I'm going to switch over to the overhead here. So I have my snazzy new Pixel phone. And I have CNET tech today added to my home screen. So I'm going to launch it. And it comes up smoothly. Nice little transition there. So we're scrolling, of course. This is a little carousel, so I can browse different articles. Oh, trying not to read the news too much. So anyways, you saw that was all very smooth, fluid, fast as what you'd expect on a mobile device. You might have might notice that I'm on airplane mode. That's pretty cool, right? Maybe you thought I already had Chrome running or something like that. So I'm going to just let's get rid of that. And let's do it again. Same thing you saw before. It's pretty cool, right? Just in case you didn't have any doubts, that was just a website. I added it to my home screen. Anyways, thank you. Let's go back to the slides. So really great to see the work that folks like CNET are doing, but they're definitely not alone. Excuse me. Another partner that we're going to talk about is Alibaba. And Alibaba is one of the world's largest business to business platform in over 200 countries. So they built a progressive web app over the summer. And they're seeing 76% increase in conversions. And this is about users interacting with support when they're interested in a product. So it's very exciting. That's a huge key metric for them. And seeing that kind of increase is significant. And I want to just make the point real for you. So Singles Day is an event that Alibaba sees is an event in China a day where lots of shopping happens. This is an event where people feel encouraged to buy something for themselves. And the Singles Day happens on November 11th, 1111, which, if you adjust for time zones, is right now. And this is the biggest shopping event on the internet. And they expect to see nearly $20 billion in revenue, which is three times more than Black Friday and Cyber Monday combined. So investing in a progressive web app was a big deal for them, a significant thing. And seeing these kind of conversion rates is a big deal. So I think it's great to see folks having this kind of success building for the web, building for the mobile web. And Taltran will be up shortly after me to share more partner stories with you. So progressive web apps. I've talked about this before, like I said. And we've been defining them as reliable, fast, and engaging. The point is progressive web apps are about creating a much better user experience, like what I showed you with the CNET Tech Today example. And by reliable, I mean things like, well, you saw how I was offline and I tapped a home screen icon, the experience should work, right? That's what a user expects. That's the point. And when you think about fast, this is a great stat. It comes from a double-click study where they found that users abandoned. 53% of users abandoned sites that take longer than three seconds to load. Interesting thing about this is that a year ago, that number would have been 40%. So users obviously don't have the patience that you might wish they had. And so it's really important to pay attention to that initial loading experience. And you saw with the CNET example that it was very nice. And so all this is made possible thanks to the Service Worker API. But it's not just a Service Worker API. It's about using it properly. And we're going to talk a lot about that. But the Service Worker API, just to refresh you, is an API that lets you have control over your caching strategy and offline approach to building your experience. So you can manage how the network is used by your web app. And that is really a huge enabler for the web platform. And we estimate about 3% to 4% of all page loads in Chrome are now going through Service Workers, which is really cool. So focusing on performance. This is another way of looking at it. And I really like this quote. It comes from a member of our team. If you wouldn't make eye contact with a stranger, for the time it takes you, takes your web app to first paint, it's too slow. So this is getting at that sort of awkwardness of like, well, I'm waiting, I'm waiting, what's happening? And first paint, that's about getting some pixels on the screen, drawing something. There's no reason why that can't be done quickly. There's lots of challenges, of course. But we want to show you how to be successful at that. And it's not just about getting some pixels on the screen. It's also about making that experience interactive shortly thereafter. And so with that in mind, you're going to hear us talk a lot about this metric, getting your site interactive within five seconds over a 3G connection. Again, not everyone is lucky enough to have an LTE connection. So focusing on 3G seems to make sense. And if you have an LTE connection, you should be able to do a lot better than this. But five seconds is a great metric that we're going to talk a lot about. And this is made possible thanks to things like Service Worker, but that sort of leads to designing your web application better, chunking it up better. But there's other technologies like HTTP 2.0, which are a big enabler here. And oh, by the way, Service Worker API requires TLS. And HTTP 2 brings TLS. So these things all work together very nicely. We're very excited about these technologies and helping you achieve these kinds of goals and build fast experiences for the web. So when it comes to engaging, you saw how I had a website on my home screen. It was an engaging experience. Normally, what you expect from the mobile web, well, you expect that it's easy for users to land on your site. It's so easy thanks to the power of URLs for users to discover content. But what about getting back to that content that they liked? Well, oftentimes, that means the user might have to remember to think to bookmark your site or remember the origin or remember all the steps that got them there. Of course, when it comes to mobile, that's nowhere near as effective as just getting your icon on the home screen. So a year ago, we focused on this problem. And we introduced app manifests and an ability for the website to indicate that it would be great to prompt the user to get them to add the site to the home screen. And this has been a great feature. You think about add to home screen as a lightweight install. That's the experience that I showed you there. And on Chrome, or sorry, we've seen from partners a lot of great success from add to home screen. This stat comes from Alibaba, which I was talking about earlier. They've seen four times more engagement with Alibaba thanks to add to home screen for users who have added Alibaba to their home screen. So that makes sense. It's not actually surprising. It's good to see it borne out like this. So add to home screen is an important thing. We know that intuitively. And indeed, it is based on the data we're seeing. We've also been tuning add to home screen. So we've been playing with the heuristics. One of the things we didn't want to do was just spam these prompts in front of any user any time. We want to be thoughtful about it. So we've been tuning them and seeing, by tuning them, by reducing the amount of engagement required on the site before we show the prompt, actually getting 48% more conversions or installs or users adding these sites to their home screen. Which is a really great stat. And all without actually increasing the number of users who ignore the prompt or dismiss the prompt. So we feel like there's a lot of opportunity here to continue refining. And so just want you to know from the Chrome team's perspective, we're working to tune this and make it work even better. We're also playing around with different formats. Why not call it install, actually? And so we're definitely experimenting with that. I think there's some interesting questions here, but it's exciting to try. And I'm really excited to share that we're also looking at experimenting with deeper integration into the Android OS. And this is really cool. So today, the way Add to Home Screen works is it's putting a widget on your Android device. And what that means is the user, if they remove that, they're not gonna find the app, the icon in the all apps. And that can be confusing. So we're working to improve that so that when you go through the Add to Home Screen flow, what it actually will mean is that your website will actually be available in all apps. It'll be in places where you expect to find app icons on the device. This has been a big effort. There's a lot of work still to do. We're experimenting with this. It's gonna be in preview shortly on the Chrome Dev Channel for very, very excited about this change. And some of the other things that go along with it are things like giving you the ability to update the icon and change the name of the thing that's been pinned to the Home Screen, which is a really obvious thing that you should be able to do. And then also we're experimenting with granting notification permission when the user goes through the Add to Home Screen flow. That's something that a user actually is used to when they think about the way Android permissions work. So we're just looking to smooth out the rough edges here, make the experience work a lot better. I'm very excited to share that. And Paul Kenlon will be up here a little bit later talking more about this change. So the other big way that the developers like to reengage with users on the phones is with push notifications. This is something that we've been working on for a while, been seeing a lot of adoption. It's a really key feature, think about it. Users who are interested in getting notifications, it's a great way to remind them that there's interesting content on your site. And there's been a lot of adoption. So 18 billion push notifications sent daily, which is a big number. Things is exciting, but even more exciting. So we've seen over 50,000 domains using push notifications. This is really, really interesting because it sort of speaks to the long tail aspects of the web. The web is really great at enabling the long tail of developers. And just to give one example, this comes from Carnival Cruises. So on Carnival Cruises site, you can book a trip. You can put it on hold. Maybe you're not sure yet if you want to buy it. And then they'll offer a feature to notify you when your hold's about to expire. And they get about a 24% opt-in rate for this. And when the notification appears in front of users, 42% of them actually click on the notification and land back on the Carnival Cruises site. That's a big deal. These are users that they might not have had coming back otherwise. And so a different topic, seamless sign-in. This is something you're gonna hear more about later today. This is about the credential manager API that we introduced back around Google I.O. But now we have some early partner results and I wanna share those with you. In the case of AliExpress, they're seeing an 85% reduction in sign-in failures, which is really cool. And Pinterest seeing about a 10% increase in desktop logins. So these numbers are all about, these are early data, but people are seeing success. And the nice thing about the credential manager API, if you're not familiar with it, is that it's all about avoiding situations where users have to re-enter their username and password because the browser already has that information and we can negotiate a seamless way for it to allow you to log in. And getting logged in and signed in is really important, especially for your engaged users. And we're also gonna talk a lot about payments because we know this is really important part of the web ecosystem. A lot of work's gone into improving payments on the web. We've of course put a lot of effort into autofill improvements in Chrome, but there's also the payment request API, which is all about bringing one tap payment to the web. Very excited about this. Zach will be up later talking about this. So I think it's clear that building progressive web apps makes a lot of sense. There's a ton of value here. It's a lot of work going into improve the platform and make it so that you can be really successful building progressive web apps. And we also wanna take a moment to talk about some of the tools that we're building to help you be successful. And these are just some of the tools that I wanna highlight. We're gonna be talking about these throughout the conference and these tools and others. First is Lighthouse. This is a Chrome extension that we built that helps you zero in on some of the things you could do to improve your progressive web app. It's sort of an analysis tool. It helps you optimize your progressive web app. You'll hear more about this from Paul Irish a little bit later. And the second one is real world condition testing or simulating network and CPU conditions that you might find in the real world. This is a new feature of the DevTools in Chrome. It's very handy, very useful. Of course, there's no real substitute for real actual device testing. A lot of your users do not have fancy new Pixel phones and so on. And so it's important to test with a diversity of phones to make sure you're building an experience that works for everybody. And Alex will be up later talking about how to do that with, again, with DevTools. There's also a new security and application panel in DevTools, which are really handy. You're gonna hear more about these, but they're really helpful to help enable you to explore what's going on with your progressive web app. Being able to explore the cache is really a nice feature. And so the other tool I wanna take a moment to talk about is Polymer. And we've been working on Polymer for a while now. This comes from the Chrome team. We built Polymer in the beginning because we wanted to do it in conjunction, in concert with the improvements to the web platform. And Polymer is all about web components and web components are a new feature of the web platform. We wanted to develop web components the right way. And building Polymer was a way to sort of guide that process from our perspective. And Polymer's great library makes it really easy to build for the mobile web. And that's important. Again, we wanna make it easy for everyone. But web components, of course, there's been quite an arc in the development of web components. The initial versions that we launched in Chrome, they didn't see a lot of adoption from other browser vendors. That's unfortunate. We went back to the drawing board, worked with them in the standards bodies, and today I just pleased to announce that we're seeing a lot of shared enthusiasm for these APIs. In fact, Apple has started shipping some of them, like Shadow DOM V1. This is a big deal. If you're familiar with Polymer, Shadow DOM is the most complicated piece of the whole web components set of technologies. And getting this implemented natively means using web components can be done in a much more lightweight fashion. It's great to see. And even on the tip of tree of WebKit now, custom elements V1 landed. And it's not behind the flag or anything. So it's fantastic to see all this progress. HTML imports will figure it out. And there's a lot of partners adopting Polymer, using it at scale, including many products from Google today, such as YouTube. Really, really excited to see all of these folks seeing success with Polymer. And at the Polymer Summit just a couple of weeks back, we announced Polymer version two, which in addition to being based on these new V1 specs of web components, also is a much lighter weight, faster take on Polymer. We're really excited about it. You're gonna hear a lot more about it later. In addition to Polymer being a library that helps you build web components, we've also fleshed out the whole Polymer a bit more with the Polymer app toolbox to make it easy for you to build applications. A lot of times, this is where folks are struggling. This makes it a lot easier to prototype and build experiences. And really happy to announce that there's been a lot of interest in the community around web components. We have this new site, beta.webcomponents.org, which folks are just pouring in different elements that they've built. So it's a great community site, great opportunity to kind of see what other folks are building and take advantage of these components. Again, the whole point with web components is these are reusable chunks of code. And technology that you can use. So speaking of web components, I also want to talk about AMP. And AMP is another great tool for helping you get on the web and be more successful in the web. And AMP is actually based on web components. It's got a custom markup, which are just web components. There's over 700,000 domains now publishing AMP. So it's seeing a lot of adoption. And this is web components being used at scale. And AMP is, like I said, a great way to get content in front of users. And it can also be a great way to get content in users that leads them into your PWA. Leads them into your progressive web app. And we'll talk a lot more about using AMP and PWAs together tomorrow. So those are some of the tools. Also want to just make a few notes here about predictability. And what I mean by this is, we want to make the web easier.  So this is a big focus for us. And our goal really is, like I said at the beginning, to move the whole web forward. And that includes making it one platform as much as we can. And so like I said, the web should just work should just work for you. So we're focused on web standards. We're focusing on working with other browser vendors. This collaborations that we've had are really important. It leads to things like I said with web components and service worker API and so on and so forth. And we're also working to sort of get better at doing new feature incubation and figuring out how to work with the standards community to bring features to market in a better way. So a lot of progress here. Our focus is, like I said, just on making things easier for you. And on that note, I just want to share a tool that we put together, which is this browser bug searcher. It's just a convenient tool. It lets you search bugs across all the different browser engines. I think it can be very handy. So check it out. And so also on the education front, I want to mention that there's been a lot of, so in addition to the Chrome Dev Summit, which your head, and that we had a year ago, we also had the Progressive Web App Summit in the summer. And we've been having these Progressive Web App Roaches, which is taking content, talking about progressive web apps and helping developers be successful. So in fact, we just had one yesterday in San Francisco. Maybe some of you attended it. But this is content and code labs and scripts that you can take and use yourself to put on a Progressive Web App event in case there's not, in case the road show isn't coming to your community. We're also working on longer instructor led education programs on Progressive Web Apps. So look for more of that to come. So looking ahead, I just want to wrap up a little bit by saying that, obviously the web is a big deal. You're all here for a reason. We love the web, right? There's so much energy, so much innovation, so much enthusiasm, a lot of excitement. You can see how this path of figuring out the mobile has gone and how we're accelerating towards, figuring out these wonderful Progressive Web App experiences that can make the experiences so much more delightful for users and help the developers be successful at reaching those users. There's a lot of other new technologies that I didn't mention that are coming to the web and enabling other really exciting opportunities. Think of features like web assembly. There was just a cross browser developer preview announced recently on this. Web assembly is an evolution of Asim.js, which was informed by some of the early work that we did on Native Client. Web assembly combined with WebGL and now WebGL 2.0 bringing OpenGL ES3 to the web. Imagine the kinds of experiences that this can enable, this technology can enable. Obviously things like more immersive games, but a lot of other really cool stuff. I'm very excited about that. And then you combine some of those technologies and the things we're doing with new platforms like VR. Think about web VR and actually the kind of convenience that the web adds and the kind of capabilities it adds to the VR. You have your headset. You want to be able to dig in on something and explore things. And if you have to stop to install apps, it's not going to work great. And so the web is actually a wonderful fit for such an environment. Think about AR, augmented reality. Here you're looking out onto the real world and this is future stuff. Imagine something tagging real objects in real space with not just names and descriptions, but like URLs as you can go and find out more about that object. URL is such a powerful tool in that kind of world. And the web is such a great fit. And I think it's on us to kind of explore and develop and all of us, I mean, to figure out this kind of, figure out how the web can be leveraged in these kinds of environments. Very excited about the possibilities there. And then think about Internet of Things, IoT. You saw earlier the example of physical web to get access to URLs that are contextually relevant to you. But imagine you're walking up to some kind of device and it's broadcasting a URL to you and that URL is the application that you use to control that device. Thanks to APIs like web Bluetooth, you can imagine how that would work, right? You walk up to some kind of a device and it broadcasts a URL. Now you've got the control website and it's talking web Bluetooth to that device and interacting with it. That seamlessness, that low frictionness of the web, it's such a great superpower. You can imagine it in so many other applications. So anyways, these are just some thoughts on that. And I'm excited to see what you all will build and what we'll build together. I'm excited to be part of this ecosystem. I think it's really exciting. Like I said, we have a lot of awesome content for you today and tomorrow. So thank you for being here.