Good morning. It's the Senate Judiciary Thursday, April, excuse me, Wednesday, April 7th. We're working on S 99, which is a bill which would eliminate the statute of limitations on cases of child physical abuse. Similar to the bill that we did several years ago, that would eliminate the statute of limitations that did eliminate the statute of limitations for child sexual abuse. So that was 2019 when we did that bill. We have with us this morning Eric Vistacker from Legislative Council, Kim Doherty, who represents survivors from the current Hatton School, survivors of abuse that, and Jerry O'Neill represented survivors of abuse at various church, involved with the Catholic Church, and who was instrumental in the drafting of the bill on child sexual, eliminating the statute of limitations on child sexual abuse. Again, it's that civil, for civil damages, not for the criminal. So, okay, we've discussed it, we've discussed it, excuse my term. The only notes I have, Eric, on changes to the bill were in a redraft to make clear that attempts, attempted aggravated assault, we used to physical, childhood physical abuse, and we were concerned that an attempt at physical abuse would be extremely difficult for anybody to prove, and that such attempts are part of aggravated assault. I wonder how to take that out. Yes, in fact, I sent, this is Eric, it's Patrick with the Office of Legislative Council, and yes, Senator Sears, I sent Peggy a new version which he posted that has some language to address the attempts issue, if you want to take a quick look at that. Yeah, that'd be good. Okay, and I'll pull that up real quick. That's draft 1.1, Eric. Yes, exactly. So, this is a proposed possible strike all for S99, and at this point, as you say, Senator Sears, this is only the first, only one issue at this point under discussion, but you see it was actually pretty straightforward as I looked at it, it seemed like it was actually a pretty relatively straightforward fix. So, just to clarify that the remember child physical abuse is the operative term here, because that's the offense for which the proposal is to repeal the statute of limitations. But again, as you mentioned, the issue had been how difficulty involved with proving an attempt happened so long ago. So, it just just clarifies that for purposes of this statute, child physical abuse means any act other than an attempt committed by the defendant against the person 18 years of age or under, which would have constituted a violation of the aggravated assault statute in effect of time. So, I think that would actually do it, is when you look at the language of the aggravated assault statute, it includes attempts, that was the issue that you noted, but by specifying that it's any act other than an attempt, then I think you would exclude those sorts of offenses from the statute of limitations repeal. So, if it was just an attempt, then it would be subject to the same three-year statute of limitations. It's in existence currently. And I did have highlighted on page three lying, I don't know where it is now, I don't think it's gone. Oh, line four. Line seven, the issue of gross negligence, is not the standard that we, is that the same standard we used in the other bill in the child sexual abuse? Yes, that's, you see it right above there on line 20. That's obviously a policy decision for the committee, but yes, that was the one you used last time. I should point out there's still that, I didn't fix that typo yet, I missed that online, also on line seven, refers to sexual abuse, that should be physical abuse. Yep. Any questions for Eric, Kim or Jerry, if you have any comments, we'd be happy to hear them now. Senator, it's Jerry O'Neill. I think that makes sense, the change in the attempt language, taking that out of there, because you're right, proof with respect to that would be so challenging. I think it's a wise move to take that out. Yeah. Thank you, senators. I agree with respect to the attempt language. It may be helpful also when you're actually referencing the statute, to also again say, accept attempts, because it's the statute that actually sets forth the attempts. I think it's, it might be the one that's listed right there in section E, just for clarity. With respect to gross negligence, I understand that that was probably something that was discussed and debated at length with respect to the sexual abuse cases. We have taken a look at how the courts in Vermont utilize that standard, and it is a high standard. We've just put together some of the case law and the interpretation. We're happy to share that with the committee to consider it, and whether or not it should be as equally applicable in a physical abuse case as opposed to a sexual abuse case. I think the standards for sexual abuse are fairly clear. It's physical abuse where it may be muddied a little bit more, so just something to consider as to whether you want as high of a standard on a physical abuse case as you would a sexual abuse case, which is a lot easier to prove. Can you give us an example? I think it would help. Yeah, and I'm happy to put this in writing to you all to consider. One case, Canary versus the state, interpreted the standard gross negligence, and the court wrote, gross negligence is substantially and appreciably higher in magnitude and more culpable than ordinary negligence. A driver's momentary inattention by itself is insufficient to warrant a finding of gross negligence. Likewise, falling asleep at the wheel does not in and of itself constitute gross negligence. Obviously, this is a car accident case, but if you were to look at some of these institutions, could you say that they fell asleep at the wheel and say they do not meet the standard of gross negligence? That's how that court case could be interpreted. So we've just been looking at some of that case law, and we're happy to put that in writing for you all to consider. That's just one of the cases that we came across. But I do recognize that that was probably debated in the last bill. Probably it was a compromise, as I understand it. In the last bill, it's just something because Senator Sears, you asked about it. We looked into it, and we're happy to provide you something. Eric, you could take that down now. Thank you. Sure. I'd actually like to get to vote the bill out today if possible. It is a Senate bill, and so it is late, and we'd have to get real suspension. Can I ask a question, Dick? Yes. With regard to this whole thing reversed, on page three lines, the end of the first paragraph, it damages maybe awarded against an entity, an employed supervisor, supervised or had responsibility for the allegedly committing, had the person allegedly committing the physical abuse if there's going to gross negligence. So I'm wondering, so this specifically says an entity, but I was thinking this was also against an individual person. No, the individual person. Go ahead, Eric. I think you were probably going to be right on the money, Senator Sears. Against an individual, Senator Nitka, it would be the standard negligence standard that would apply. So lack of reasonable care, the negligence standard. So that's making, in a sense, what that sense says, which is the same thing that was done with the respect to the sexual abuse cases was to make a different standard apply when the defendant is an institutional defendant, an entity as a defendant. In those cases, it would be a higher standard of proof, gross negligence, which is in shorthand conscious disregard of a known risk, often that's what gross negligence is described as. So it's not just lack of reasonable care under the circumstances that you knew about a risk and you acted anyway. So I think the decision that the committee reached a couple of years ago was that when you're allowing those actions essentially to revive an action that would have been barred by a statute of limitations, but they're being revived going forward so that, you know, actions long ago can be brought. You may remember it was a contentious discussion and committee with many different witnesses from a lot of different perspectives. I think where the committee landed was have a have a higher standard when there's an institutional defendant, but keep the negligence standard for an individual. So when you go back to an individual, what if it was, you know, a 17 year old, I'm wondering if a 17 year old living at home, sexually molests say a 15 year old, are the parents of the 17 year old liable also for failure to supervise? Do you mean potentially? Yes. Yeah, I don't think this language has any impact because the parents are individuals. And this is really a question of the institutional defendant there, but it is certainly possible that there could be a negligent supervision claim against the parents in a fact pattern like that.  I mean, the language is here, but we're focused on the issue of the child physical abuse. And we are, but it comes right in here at the same time. Right. Well, I mean, that's already in place and realized, but we decided on gross negligence because Yeah, I don't I don't have a problem with that. Senator Barouf. Yeah. And I, Ms. Doherty is right. We did have a back and forth and a compromise. And I'm comfortable with that. And I think absolutely we should mirror it in what we what we do rather than trying to create some different set of standards for physical abuse. So I like the draft as it stands now. I don't have any further issues with the language. I'm okay with it also. All right. So majority of the committee is okay with gross negligence for the entity. Um, they're a known risk. I mean, if they knew some of the testimony, any other comments on that on the risk, Jerry, any comments on the standard? Senator, thank you. I have none. If the chair would entertain a motion, I would I would move that the committee act favorably on draft 1.1. Senator Barouf has moved that we amend S99 as seen in draft 1.1 with a technical amendment that Eric's going to move. Any further discussion? Not, Peggy, could you please call the roll? Sorry, give me one second. Okay. Senator Benning. Oh, Senator Benning's not here. Senator Nica. Yes. Senator White. Yes. Senator Barouf. Yes. Senator Sears. Yes. Now the motion is that further move that we report S99 favorably as amended. Ready? Okay. Senator Nica. Any further discussion? Hearing none, Peggy, could you please call the roll? Senator Nica. Yes. Senator White. Yes. Senator Barouf. Yes. Senator Sears. Yes. Amazing. Okay. We will get Senator Benning's vote when he returns. So we'll hold on to the draft. Who would like to report this vote? I would be happy to report it unless you would like to report it. No, I think it'd be great if you were. Okay. Senator Sears, could I ask you a question about the procedure? So any S-bill now has to go to the Rules Committee in the Senate first to be out flat out? I believe so. And I did not, I have not, I didn't, I do want to talk to the next representative grad. So to alert her that this is coming and they know that we're dealing with current happenings. Okay. But may not, you know, it'll be up to the House, be up to the Rules Committee first where they want to release the bill. Right. And then the House Rules Committee will take it and decide whether they're going to release it to the committee. Okay. Because I have, I have three S-bills that, do we wait till tomorrow to get Senator Benning's vote? I think we could wait till tomorrow, which would give me time to alert representative, Senator Ballant, representative grad that we voted out S-99 that we go into the Senate Rules Committee and would they be willing to, you know, take it up? Okay. So we don't do anything till tomorrow. Send it up to Secretary or anything. Okay. No, it gives Eric. Yep. It still needs to be approved and edited by our staff. So I'll send it to you, Peggy, once once I get it back. Yep. Thanks. All right. Well, since we had nothing else on the agenda.  I didn't expect to do this. But quickly, I thought, you know, hey, I'll tell you, the witnesses from both current Hatton and St. Joseph's Orphanage were so compelling. They're the ones who really, you know, the bravery of them coming forward, especially somebody 80 years old, I mean, to look back on what she experienced at current Hatton. And then you look at some of the folks that were there from St. Joseph's. Just amazing. And Kim, you were going to get back to us in terms of the budget issue. If there was something for the survivors of current Hatton that we could use similar to what Mark Winberg is doing with St. Joseph's. Yes. I spoke briefly with Eric on Monday and he alerted me that I need to talk with someone in appropriations. Well, that's three of us right here. Oh, excellent. All three of us are on appropriations. So if you can just send us some kind of a memo, we'll be we'll be happy to take it. Okay. And what would you like in the memo and just sort of our sort of what yeah, plan to help the survivors of the abuse to similar to what's going on with the St. Joseph's. And there has there has to be some place for the money to land. Yeah, I think there it's the Burlington YMCA. Yeah. So some organization that's going to agree to or I suppose you could create an organization for the survivors and open a bank account for the purpose of hiring a facilitator or however you want to spend it. Well, or you could you could do something like United Way of Wyndham County. Yeah, because it current Hatton was in is in Wyndham County. So that would I would think something like that might be I was trying to think of an organization in Wyndham County that would it's actually a good idea. The United Local Mental Health Center. And with HCRS. Yeah, it could be. I think if you're looking at just a pass through that it would be less complicated to United Way than to the HCRS. But that's I don't know. I mean, I don't know the organization. It's a great or they're both great and United Way does a lot of here does a lot of that kind of pass through stuff and they're very results driven. So okay, so they essentially hold the funds and then disperse it to the potential facilitator counselor as the okay. I think that's how the Burlington situation. Okay, I think that's how it worked. I don't know if they are the ones that hire hire the facilitator or how that worked in Burlington. Okay, and Mr. Windberg may have more information on that. And would there be a time frame over which that money would be spent so it isn't all just put out and swoop and then I think it's actually with the Attorney General's office, by the way. Oh, it is. Okay. I believe that you can contact.  There may be others later who might become a part of that group and it would be good not to have the money used all used up at once. Well, we we pre fund it because they're not starting it until July 1st. But the way I understand it is the money doesn't go to the to the people who are there. The money goes for forming the group and then people can join it any any time. And in the case of Burlington, it was for the facilitator to do all of that work to reach out to survivors to organize them to facilitate at the meetings. The one who requested the money from for the Burlington one of me was the Attorney General. Yeah. But I mean, I might be the place. Although that might be because it was a Burlington issue. Yeah, right. Yeah, I know. But I mean, it would be great if the AG's office handled Manhattan too. Yeah. Yeah, I have a colleague who is is good friends and is supposed to put me in touch with the AG's office. So we will look into that and also United Way. And I will also follow up with Mr. Winberg just to get a better sense of how that process works. So we can put something formal together for you all to consider. And we really appreciate it. It's this is a critical piece to helping them heal. Many of them have wanted to reach out to each other and seek some sort of counseling together. And this is going to help answer that problem for them. So thank you all so much for that. Thank you. Yeah, I thought it was very interesting when and I don't remember which one it said, which person said it, but that they had gone through all kinds of counseling and therapy and everything. But once they were part of this group, that's when they really started to heal. Yeah, I think you're all alone. You think you're the only one that this ever happened to. You find out that so many other people are in a similar situation that makes you feel a little bit better. And that you begin to go through a process with other people. It's not unlike a lot of group issues. They've experienced something. They may not have been together and may not have been in the same. They've already experienced a similar problem. Yeah, let's think of it. Senator Sears is when you think about about children in the same in an abusive family, you know, they they are there for each other. They help heal through, you know, being supportive of one another. I think a lot of them at Curnhattan felt more like these were their family, you know, the other peers were their family. So I think that being able to relate back and move forward together will help. And it may help some of those who have not yet processed. Yeah, processed drama and dealt with it and are in denial about it. I, you know, I thought I was fascinating. This woman had taken on herself and donated money to Curnhattan and I remember the alumni had done all those things that you would expect from somebody who was had a positive experience. Yeah, it's it's it's it's hard to process in that regard because of it was, you know, helping them with food and clothing in a place to live. You know, so there's that piece that they really feel, you know, a sense of dedication to the organization as a result of that piece of it. And then there's the other piece that's far more challenging to process. So thank you both very much, Darien Kim, I appreciate you being


Good morning and welcome to today's products and focus most markets still trading quite high with the US market getting close to all-time highs With the UK 100 getting very close to self and Japan 25 actually eight year highs So it's been a good run from most global equity markets finishing quite highly on Friday There's not been a massive continuation on this morning I was still waiting to see what's happening with it with Greece in the eurozone Which is the only thing that's going to stop in the markets from really letting letting losing and smashing through those top-end levels So we're only a small number points away from the all-time high there on the on the US there See let's just add that back in there just now And that should be just a little bit above 18,100 technicals are Still relatively neutral performance slow to cast it there That's just about going into overbought territory, but there's not yet any early warning signal to sell So from a technical perspective the US there. He still has a little bit of room for maneuver So people look at the UK when the hundred actually finished at the top end of its range on Friday It's not followed through this morning, but we are not a stone show away from sixty nine oh six point eight Which is that all-time high level on there? Previously reached in the mail last year And in September as well. So we might get there by the end of the day depending on How the American markets open regardless of government data, there's not a huge amount out today We have to fast-forward on to tomorrow a fair amount of UK data. You got CPI and PPI And then RPI so there's a lot of inflationary data due at 930 and then you got the ZAW business report at 10 So then looking at Japan 225 I Think we actually did manage to just about break this a eight-year high on Friday We've not had a fantastic start to today, but it's still Tours was hit. It was heady-high. We're still looking at 18,000 306 dollar yen relatively Flat I had come off last couple of days incidentally after the rumors of the Bank of Japan potentially looking to Scale back some of their potential stimulus measures that came out at the end of last week with dollar yen Currently we're in about 118 spot 60 And that I think Japan to do five that should be a little bit higher had that news not come out So if we didn't have a look at dollar yen You can see the the sell-off that we had there So that was actually Thursday Thursday morning UK time out when that news first started to circulate that a member of the Bank of Japan had a come out with that statement and You can see we're bouncing around the 21 and 55 period SMA The other technicals are firmly neutral With the MACD just bouncing around about that zero line So the fact is we've had a little bounce of the 21 period SMA, but it's just below 118 Obesity 119 which is a potential support slash resistance for some time So it'd be interesting to see over the next couple of sessions if that level remains firmly in play That should open up 117 spot 36 So crude had Very interesting run the last couple of days Some decent digit Increases on Thursday and Friday. We've not had a continuation of that today We are looking at potential resistance run about 54 spot 85 Coming into play soon. I'll be at the tips of these candles probably closer to $54 As indicative of the fact that there are some selling interest around about this this area The other technicals are still pretty pretty neutral now with the slow Stochastic and the RSI not yet into overbought territory And in fact the MACD just about to cost a zero line, which would be a bullish indicator So we do have cruel inventories Geo on Wednesday and almost every Wednesday to the past Six or seven weeks those figures have come out higher than expected I've caused these little sell-offs in West Texas that you can see here in the on these days So that was Wednesday and then you've got the Wednesday again I'm sure if you go back to the most these days, they all end up being Wednesday So I think your inventories this week will be keenly watched gold Again last last recession. We did have long the candles on on Wednesday and Thursday. Sorry on Thursday and Friday We managed actually to follow through already this morning We're trying to re-challenge 1242 And the dollar doesn't do have taken up at the back seat If you look at dollar yen dollars out dollar yen is obviously at one one 18 spot 56 You've got cable and your dollar both kind of Edging slightly higher. So I've actually started off with your dollar It's been in this This range around about one 14 for a number of sessions We should hear more today From that from that Greek and Eurozone leader session about what's actually going to be happening with the with the Greek deal So obviously going to take a couple of weeks for things to kind of really work themselves out But there is an important mean held today We are trading above the 21 pured SMA. Other technicals are relatively neutral With one spot 1642 still being the longer term potential resistance But we should know more by the end of today And if we finish up then with GBP USD Candles, they're still quite strong. We're having a re-challenge one spot 54 24 Which is trading above the 55 pured SMA The other technicals are beginning to move into overbought territory But there's not yet any kind of reversal signals just an early new there has been A decent amount of gains in the last 10 or so sessions A break one spot 54 24 opens up one spot 56 Which hasn't been seen since the end of last year. So That should be an interesting move for cable should be able to do it And we've so so much macro data due tomorrow for the UK It should be a it should be a good session From from a macro data standpoint So as ever keep you on the chart forum make insights particularly at going forward and join me again tomorrow to find out what the next


Hey guys, how you doing? This is your boy Rich from Rich TV Live, and you too can join the club at richpicksdaily.com where you can learn how to win and trade. Hi, how's everybody doing today? I'm your host, Rich. Here we have Rich TV Live with our very special guest, the CEO of Riverside Resources, John Mark Stouty. How you doing today, John Mark? Rich, great to be on your show. Excited to have you on the show. Really excited to learn more about the company. Why don't we get right into this, John Mark? Tell me a little bit about yourself and how you got involved with Riverside Resources. Well, I'm the CEO of Riverside. I started off in mineral exploration. I got a PhD at the University of Arizona and a master's at Harvard University Stuttering Geology and particularly studying the economics. Then I worked in major companies, Rio Tinto and at BHP, doing lots of exploration in copper and gold. So for me, 15 years ago, I left that, founded Riverside and have grown and created Riverside and now we're going forward with a great business as we do it as exploration. Fantastic and congratulations on all your success. I know that you've been with Riverside for 14 years and we love that. We love companies that have been in the game and understand the business. Can you tell us what are some of the milestones Riverside Resources has set for 2022 which shareholders can look forward to? You bet. I think first is growing our programs in Mexico. We operate for the world's largest mining company, BHP. We are their chosen company to deploy their capital, not our shares, but using their capital to make big discoveries. So for us, milestones for copper and Mexico, also for gold and silver, we have very good projects that we own 100%. We are not paying other people, we're doing the programs and we have partners funding and working with us. We have drilling going on at our Cecilia project. We have drilling going on at multiple different projects. All of that funded by partners that we operate. And lastly, he is in Canada. We're going forward in Ontario. Ontario produces over 40% of all of the gold of Canada and we're there active with our Geraldton Golds Belt Program and our Oaks drill project. There we'll have partners and our own drilling in 2022. So lots of catalysts coming. Wow, excited to see it all happen. Now you just touched on Mexico. Can you go through the jurisdictions Riverside is in and why you chose those jurisdictions? Mexico is a great mining country. I started working there in 1987, been there a long time and we've been successful, was able to make discovery at Hulato School. That's now a large Alamos School operating mine. And we've also had great success at other locations and the whole team has. Mexico is a country where you find things you can mine it. Mexico is a country that's been a world leader for silver production for five centuries. So we know it's a mining country. So we're there. Also it's in North America. So it makes it very easy for the US and the Canadian investors to have good transparency to see how these projects can go forward. And also for fund managers and particularly for corporations to acquire, get the assets they need to grow and Riverside owning them and always having a royalty. The second jurisdiction is Canada, particularly Ontario for us. We have good local knowledge. Our team has worked there in the past, has a good experience there. And secondly, the government in Ontario and in Canada is favorable. It likes to see mining it's supportive and we have good access to data. Riverside uses artificial intelligence and other top technologies to find the best projects. So we can leverage off of the historic work and then go forward, unlocking the value for our shareholders. Wow, that sounds fantastic. I love those jurisdictions. I didn't know that Ontario was 40% of Canada's goal. That's pretty impressive. The company has about 4 million in the bank and no outstanding warrants. Plus you have been seeing some insiders buying the stock, not just and not a lot of junior mining companies are in the position that Riverside resources is in. Can you tell us what this means for Riverside resources? You know, in some ways we see ourselves as a bit of a unicorn to have so much cash in the bank with a low market valuation and yet so much upside. What it means is there's great upside for Riverside. And also we have almost $8 million of partner funding as well going on on the portfolio that we as Riverside shareholders own. So we have a great position where we can get leverage from our own work but also from partners work. And without having any warrants it really gives us a good upside and having the cash position means there's not a lot of downside risk. Thus we see Riverside for 2022 in a great position really having fun with it. So this leads to my next question. How has Riverside resources built such a solid, fully owned portfolio with so little dilution and operating for 14 years? What's your secret? I think first off is we brought a business when we came to it. I had been working for 15 years building up the knowledge in Mexico and the team of people. Secondly, it's about team, getting the right people on the bus. Riverside is so lucky. We have experts that have been successful in the past and the major companies see that so they ongoingly fund us. We're now working on our sixth strategic alliance that we have major companies 100% funding the work and Riverside doing the work, retaining a royalty and getting those projects if the major doesn't spend the money all the way through the option. Thus we forward the portfolio without diluting the share structure. We've been able to work on 62 projects. Riverside can have 14 royalty projects and yet only have 72 million shares out. That's why we call ourselves a bit of a unicorn in that position. Now we love understanding the fundamentals of a company. Can you go through the capital structure of Riverside resources for our viewers and how you plan on attracting more institutional alongside more retail investors? You know, it's really interesting. If you look at Riverside, over 40% of our capital is actually European hold. We have 72 million shares out. We also have a nice insider shareholder base and you know, myself, I've never sold a share. As you mentioned earlier, buying. I continue to buy. I love the company. I'm the only a director of this and our spin out company, Capitan Lining that we dividend at 100% to our shareholders.  I'm a major shareholder and we have retail and we really welcome as we go forward more institutions that really now can see the quality copper and the quality gold that Riverside's moving in 2022 that fits for the institutional shareholders as we move ahead. If there was one thing that you would want shareholders to know about Riverside resources today, what would that be? It's commitment. I really am dedicated to this company. You can see in all my posts, I'm always wearing a Riverside hat, wearing a Riverside shirt and our team is. I think we work together. That commitment that I bring helps everyone else also share that. And so the shareholders know that there's no funny business happening. There's nothing happening behind us that we're not transparent about. We're totally doing the best we can. We're experts, we've been educated, we focused and now we're deploying our best ideas using our capital, particularly using partner's capital. So there's great upside. So really know that that's what you get when you own Riverside. What is the best way for investors to get in touch with the company if they have any questions about Riverside resources? You know, we really are open. Please come to our website. That's R-I-V-R-E-S.com or call us at<PHONE_NUMBER>. We'd love to speak to you. Go reach us out on social media. We really love to interact with people. Super excited to watch you guys grow and evolve. Thank you for your time today and thank you for joining us. I'm the CEO of Riverside Resources, John Mark Stoddy. Now, before I say goodbye, I just wanna remind everyone that Rich TV Live is strictly for information and education purposes. Please do your due diligence, do your research before you invest in anything we talk about or discuss here on Rich TV Live. In saying that, I believe this company is undervalued, underappreciated, underexposed, priced right with very, very small share supply of 72 million shares, money in the bank and strategically located in very strong jurisdictions for mining Ontario and Mexico. Thank you for joining us today and teaching us and we're very excited about learning more and we're gonna continue to watch your story grow and evolve the CEO of Riverside Resources. Thank you for joining us today, John Mark Stoddy. Rich, I look forward to getting you more information and updated. Thank you very much for this event. Hey, my pleasure. For those of you guys that are not winning, you're probably not watching. We bring in the winners and we bring them to you first. If you liked the video, smash the like button, comment down below, share the video everywhere and subscribe. Thank you for watching, everybody. This is Rich from Rich TV Live saying, have a nice day, we'll see you soon.


Hello, welcome back. It's just Christian. So in this lesson, we're going to learn how to remove the head node and the tail node It's a little bit tricky. So I'm gonna go over that first. So here is an example where we move the head node all we have to do is basically do one operation and You know update the head next actually after the head to the next head next and basically that's it However, there's a case where maybe both the head and the tail are pointing to a single node If that's the case then you know when we wouldn't in that case We just basically set both the head and the tail nodes to none. Okay, we move the tail note However, a little bit tricky as well. Right here is another diagram here when we do that. We have to track the Again, there are a couple ways to do this Okay, so I mentioned my previous video that usually you will use two pointers One for the current and the other one for the previous so that when you reach the end If the current node is pointing to the last node, then you can you know Assign the tail to the previous node, which is a perfectly fine And the other meant that was I had said that you can also use a single node Pointer to point and you can check the dot next on next if this is the last node And then we found that this is the tail already. So we just update the tail node to the current node Okay, so I want to do this time using a singular single Node here. All right, so let's go and see how this is done Now before continue, I think I discovered a bug and one of the previous videos in the Insert after function. There is a bug. I think right here when we update the tail node Okay, so notice that when we update the tail node, we updated that the current node is Assigned to the current next node, right? And then the next Next is pointing to the current node But then the the tail know which I if we would check if the tail know is correct or not And so if I say if the current that next is none in this case It's not true because we already assigned the current that next to the new node So therefore this will never be none, right? Because it's not true So it will never update. So in this case, it's not true What I want to do here is that if not the current node, but it's be the new node Okay, because we're sending new node The next to the current's next node So the next note could be empty it could be not But if it is empty that we know that the next node is the current is going to be the tail No, so therefore we update the tail node. Okay, so make sure you fix that on line 67 or in the answer after key when we check the tail node Make sure it says new node next and not current node next or you can say current node next next then that's correct Okay, so just one here. They want to fix it. All right. So now let's do a Remove of the head know first that is the user approach So again, if you want to remove the head node, let's say the lobster here for example, then Basically, we just check to see if this empty or not. So base case, right? So here we're going to put it define a function called remove head And we have to just say yourself the head is indeed none then return nothing Right, just return. Okay. If that is not the case then we want to go ahead and Check if the both heads are the same or not. So you can say if the self head is equal to the self tail If that's the case, okay, then again, we just basically set the head to none and then update the tail as well If you don't do that if just after the head and the tail we be pointing to something else. Okay, if If they are and that's not the case, then we know that it's else close right I mean that the head has one node and then the tail has at least a different notes at least two notes because they're not the same. So before it's very simple. Just put the head To it's Next note. And that's about it. And then don't forget to decrement the cell size by one Right. So let's test that first. Make sure we it works for you. Go on.  This time I'm going to move the head, which is the lobster. So we're going to move the lobster. Just one key. And if that's correct, the lobster should be removed. So let's let's kill this over here and start a fresh one. So oops. Item. Oh, I forgot to do something. Maybe the self remove Excuse me. What I do here. Answer before Missing more position item. Let's see. Do something here. Where is it? Doesn't tell me where it is. On insert Before missing one. Okay. Answer before Insert before. Let's go back. I'll probably remove something over here. Which one is it? Okay. Doesn't tell me where it is. Before Okay. Okay. My mistake should be in my insert. Just be removed head. And we're not. Yeah, it's the wrong function. Sorry about that. Let's clear that again. All right. So here we go. One more time. Okay. Still not working. Hmm. Oh, I don't, we actually, yeah, I don't need anything, right? Yeah, I don't need anything to pass that because we actually basically removed the head. So it'll be the lobster that should be removed. And here we go. All right. Thank you. So here we go. This is the list and we've moved the lobster, which is the head. So now it's gone from that list. All right. So perfect. Now let's do the tail. So down here we kind of similar. We move tail. Make sure forget. Don't forget to put anything to it. Okay. Pass anything to it. So it'll be if self that head is a none. Then return nothing. Right. Again, if the self that head is equal to self that tail, then same case as above. Both of the just removed assigned to none. Not then we know that we have to update the tail and the tail is. So we have to do a traversal. Okay. Because we don't have you and we have extra tail, but you can't know the previous one. Right. So we have to traverse this list. So I want to do a current node only assigned to this head. Not this Java. And then I want to say while the current node. Next. Okay. It's not equal to the tail. If it's not equal to tail, then I'm going to update the current node. The next note. Okay. So what I'm doing is unassigned the current node to the head. So here again at the, at the, you know, lobster right. I look at that. It's, it's not a look at the next node. Right. The current next. Is this the tail? No, it's not. So I move here. Is this the tail? It's not. So until I reach to the rat here, the mouse, the mouse I check the next is the lion and the lion is indeed the tails. If that's the case, then I stopped traversing my current node is still pointing to the mouse. Okay. So in this case, all I have to do is I move the tail to the mouse, which is the current node. And then set the current next pointer to none. So basically we move this note. Okay. So that's I'm going to do. So if I keep doing that until I find that the next note is indeed the tail, then I'm out of the loop. And then here I'll just do this self that tail is going to be assigned to the current node. That is the new tail. And then the current node that next is equal to none. Okay. And then finally, out here, we just have to basically again update the size. So we'll see if this is correct. I think that should be the case, but we'll see. All right. So let's say this and let's go here again. So we already moved ahead. We moved the lobster. The tail is indeed the lion. Okay. So I'm going to type the line over here. And we will put right below here. And we do remove tail. Yeah, this should be the tail. Put a comment here. This should be the lion. And this should be the lobster. I put it here as you can see. Okay. I'll be moving both of those from the head and the tail. So let's give it a try. So we'll go down at the bottom. We see that we've removed the lobster from the head and we've removed the lion from the tail. Okay. Just to make sure it works again. We can do one more time. And this time we should move the frog and the mouse. Okay, so let's do one more time right below here. And you're probably moved. I should probably say we moved head. Oh, doesn't make sense. This time I'm going to remove the frog right here from the head and the tail is going to be the mouse. So let's see if this is correct. So here we go. Down at the bottom again. Let me clear this. Let's try a new run. Doesn't matter much. So here we go. We remove the lobster first. So that leaves the head for the frog. And the head was the mouse. We removed the frog. We got the dog as the new head. And the pig is now the new tail. So perfect. All right. So you can see a little bit confusing here at first, but you know, not too bad. So again, this is very common, right? So again, you could have another function just to do this again and again. So in the next video, we're going to let we move an item from in between the node.


Thank you. Can everybody hear me? If for some reason I start mumbling, it's not because I don't like you, so just let me know. If this is what you're expecting, then you're in the right place. If not, you know where to go. Or maybe not. So my name is Mark Bloom. My company is Ray Access and my Ray Access is a partnership. I have a partner, so we write, edit and deliver website content and blog posts, press releases, online writing, basically. That's what we do. That's our niche. So I want to say right up front that if you have questions at any time, raise your hands and let me know and I will answer them. You don't have to wait for the end because I know and if I'm going to cover it, I'll let you know. But I know that sometimes you'll forget to ask and I don't want that to happen. I'm going to cover a lot of ground today. So a little bit more about me. My background is I was a technical writer for about 15 years and I successfully escaped. My partner was a journalist for a lot of years. So our skills really cross well. We do a lot of, we've learned from each other. It's been a great experience. But my family has a history of writers. I had an aunt who wrote a seminal epic piece about the South, in fact, but she wasn't very assertive. So her book was called Gone with the Breeze. And then I had a great, great grandfather who wrote the first book on a boy and his bicycle. It was called Huckleberry Schwinn. The rest of the presentation will be based on fact. I promise you that. I had to get that in, yeah. Okay, so this is what I hope to share with you today. We're going to talk about the purpose of online writing, website, content, blog posts. I'll focus more on blogging, but feel free to ask any questions about the interplay between them. I'll talk a little bit about writing and writing tips. Talk about keywords and how to use them, some best practices regarding them, and a little bit about plugins that will help with publicity. So let me just state that my philosophy on online writing for business, and I think there's some crossover for personal websites as well. The website, your website, is where you're building trust with your readers, with any visitors that come. You're establishing your authority. You're connecting. You want to make that connection with whoever's there. And that's the place where, in certain pages at least, you want to try to sell your product to services. That's where when people get to a page where, whether it's a store or product page, they're more interested in buying than somebody that just arrived on your homepage. A blog, on the other hand, is a place to reach out. It's a place where you can explore different keywords that aren't on your website. They build up your website as far as content goes, which helps with your page rank. But most important, it's a way to reach out to attract visitors that normally wouldn't come to your website, because you can explore much different topics in your blog posts than you can on your website. So there's lots of things you can do with a blog. All of them should be to add value.  One thing I will say is, well, I'll say a lot of things today, but your blog should be part of your website. It should be based in the same domain.  You want to be able to count that traffic if you're keeping analytics. There's a lot of good reasons for having your blog on your website. And of all of these things that you can do with your blog, the one thing that you shouldn't be doing is the bottom one. The same with your social media posts. If you're trying to sell your product or services through Facebook, it's not probably or likely going to work. The idea of a blog is to bring people back to your website. So once they're there, they can look around and they can, again, that's where you're connecting with them. So this is the question you should be asking yourself all the time. Not just at the beginning, not just today, but next week, always refining who you think your audience is. In any kind of writing, whether it's online writing, whether it's technical writing, whether it's journalism, whether it's marketing, you always have to know who you're writing to. That defines what kind of language you use, how forcefully you can push, how forcefully you can sell your stuff. This is the number one question. If you don't know the answer to this question for you, then it's worth spending time finding out, because that's going to affect everything else you do on your blog and on your website. So always keep refining. Has anybody ever heard of the term persona? Does anybody know what that is? A few nods. A persona is a identity of a sample user or even the ideal user. It doesn't even have to be the ideal user. But you build a persona to give yourself that person to look for. It should have a name, a gender, job, income, family, anything that you can reasonably come up with that will define that person. A picture. And put all this information up on your wall. And then whenever you're writing, whatever you're writing, that's the person you're writing to. That's the person you are addressing when you write to you. And that's a really powerful tool to help you write, but it's also really keyed in to who you're writing for. It's not going to be a real person. It's going to be a representative person. And you can have more than one. But personas are really useful for writing and for sales. So no matter who you're writing to, make sure you know who it is. So the next question is, what value do you bring? I mean, what is it that you have to offer that only you can offer? That's another good question to ponder. There's competitive advantage is one way to approach this. So in my company, we have two writers, two editors. That means everything we produce is both of us see it and edit it. My partner writes something, I'll edit it. If I write something, she'll edit it. That's a competitive advantage because most writers, especially in this town, are single, a single people, not to put any of them down. There are some great writers. But I think my competitive advantage is that there's two of us. What's your competitive advantage? Think about that and how to work it into what you're writing and who you're writing to. So these are all things to keep in mind. Everybody with me still? Nobody's nodding off yet? All right, give me time. Anybody know what this stands for? Almost. It's not the World War II radio station, but this is what your visitors are asking themselves when they come to your website or your blog.  And that's true to a certain extent. But your website has to connect with those people that are visiting. That's its purpose. Well, one of its purposes. Your blog posts should be doing the same thing. So the language that you use on your website and in your blogs should not be about me, me, me, I can do this for you and I can do this. And you should buy this thing and you should avoid that kind of language and focus more on your audience. If you buy this, you will benefit by this, by these things. You will get these things. There's lots of ways to go about this. But I think it's very important and it's a lot of companies get it wrong. Your website and your blog posts should be outwardly focused, not about your company. Even though it's your website and it's about what you do, if you want to connect with people, make it about them. And, yeah, even your website will benefit from this kind of language. Okay, here's my favorite subject. And I can talk about writing forever. But I'm going to try to narrow it down and focus on just some things that I think will help. And again, if you have any questions, just let me know. Okay. Does everybody understand, when I say rhetoric, what I mean by rhetoric? It's kind of an academic word that's not used very often. But when I refer to rhetoric, rhetoric is the use of language to persuade. So it's not sales. It's not narrative, necessarily. But it's a way of speaking to people so that you influence them. Sort of like what I'm doing here today. I'm not trying to sell you anything. I'm not trying to get you to write the next great American novel, because one's been written already. But I want you to, I'm trying to get you to understand the idea of the difference between online writing and writing for anything else. So that's what I mean by rhetoric. So all of these tips are useful and valuable and things that you should be doing for your blogs and for your website. Engaging writing is what will draw people in. That first line is what, okay, in any story, you know, that's the one that makes you say, what's next? You're blog should be the same way. There's a lot of tips for this. For example, you could start with a personal anecdote. Or you could start with an example. We recently wrote a blog for a recruiting company. And we started with an example of somebody that was looking for another position. So how does the manager of that person react? What is it that they can do to keep that person in the company? And so that creates a situation where now you want to read more about how that's going to work. What's the manager going to do? Or is it going to be ultimately successful? Or is it a failed experiment, no matter what he does? Or she? So there are a lot of tricks to engaging writing. And I'm sure you know a bunch of them as well. Again, writing for your, the people that you're writing for, if you know who your audience is, you can write directly to them. Find out like what they're interested in. And that's a good topic. Find out, obviously, if you have a website, if you have a website, you know your business. And you should be able to come up with a list of 10 questions about your business in less than five minutes that maybe the average person doesn't know. And those 10 questions are the basis for 10 excellent blog posts. If you're a realtor, how many questions are there about buying or selling a house that people have? Millions. Well, maybe not millions, but hundreds. As a writer, there are a lot of tips that I share on our blog. So whatever your business is, that's topics for blog posts. You want to answer questions, even on your website. Your website should answer questions, establish your authority in your industry, whatever it is, and share that expertise. Every business, every business has a personality. Think of the difference between an Apple website and a bank's website. I mean, there's a big difference, both in the language, the design, the way it's presented.  That's really important. That's another way of connecting with people. Right long, right short. What I mean by that, everybody, maybe you haven't heard, but Google likes long content, long form content. So if you look at the top web pages, they're going to have pages that are 2,000, 1,500 to 3,000 words. That's a lot of words. The reason I think Google likes it is because somebody who's reading that website is going to be spending more time on your site and that's something Google likes. But having a page that's 1,000 words isn't by itself good content. It has to be still, it has to be engaging. It still has to be informative. It still has to be interesting. Something people are going to want to read. I can show you tips about how you can take an article or page that's that's that long and still have it engage people just through formatting and simple tricks like that. As long as it's, as long as the content is still good. But not every page should be like that. Not every post should be 1,000 words. 500 words is usually fine for explaining something simple. A lot of it depends on the topic. And I just heard a presentation yesterday where they were saying you could take a huge topic and break it up into a series. Series of three or four blog posts all related part one, part two, part three people are going to come back and read it. And let me take taking a side here for a minute. Do people actually read your posts? Do people actually read your website? Well, more likely to read your website, right? Because that's who you are. That's that's what they they're there to learn something about what you do or your services or what differentiates you between your competition from your competition. But think about how you go online. What's your behavior?  I don't I don't do that. So people scan and headings help. Bullets formatting helps. And so it doesn't matter that you write this carefully crafted article that you put your heart into and it's a thousand words and it tells everything about what you do. Yes, it matters. Still matters. Because number one, it's going to attract search engines. You know if you're using keywords right, it's still going to be effective for your placement, even if nobody else reads it. And if it's formatted, right, people will scan until they find something that's interesting to them at that moment. So if someone's searching for the best chiropractor in town, they may come to a chiropractic website and they'll read a few things and decide, well, this isn't really what I want. This isn't and then they'll go someplace else and they'll do the same thing until they find something that speaks directly to them. And that's probably the chiropractor they'll go with. This happened to me just recently. I had some physical therapy that I had to have done. I was given a list by my doctor of physical therapists in my area. Some of them were real close, some of them were far away. What I did was I went online and I looked for each one. I looked at each one and I ended up going with the one that had the best website, had the most informative stuff right there on their website. It seemed up to date. It was clear and they did a great job, I got to tell you. And I'll tell you their name later if you want it. But other websites didn't compare.  Their home page didn't say anything about what they did. So think about that in terms of your own website and your own blog posts. And I would say never ever try to sell on your blog. It's probably okay every once in a while to advertise a sale that's going on. But that's going to be a very short-lived, useful blog. The best blog topics, as you probably know, I hope you know, are what we call evergreen. You've heard of evergreen, right? Tell me you've heard of evergreen. Okay. So those blog posts are going to be relevant for years to come and they're still going to bring value to your website years after you've published them. So that's that's the ideal blog post. And if you haven't started, if you haven't started your blog or if you're, you've stopped for a while and you want to go back, the best way to start is shorter articles. Just start with some simple things, pointed questions, you know, that you can address with with brevity. I'll get into that a little bit too. All right. So let me show you an example of what I mean. When I talk about formatting and lists, oops, I guess I'll wait until I get to that slide. So here's some, here are some tips and these all work. When you have a blog post, instead of writing a bunch of things in a big paragraph that nobody's going to read, break it up into into bullets and numbered lists and know the difference between why you should have them. It's a very good practice and makes the whole article easier to read and digest and scan.  So how to's are very effective because that's what people are looking for often online. Numbered lists like the ten best ways to boil sausages, I don't know. I hope nobody does boil sausages by the way. And tips, you know, the ten tips for networking. And even if you write a long post, make sure every word needs to be there. On your website every page should have one focus. That's why those websites you see or used to see with that just had one page and if you clicked on a menu it would zip you down to the bottom. Those don't work very well with search engines because that page has no singular focus. It's all about whatever that company does. Everything that company does in fact. So each one of your pages should have a specific focus. Each one of your blog posts should have a specific focus based on whatever the topic is and whatever your keywords are using. And I'll get into keywords. We, I write and my partner writes this way as well with direct language. We address the reader or the visitor with, you know, we say you all the time. We don't say the visitor is going to be this or our customers do this.  So that's who we address and that's the that's the best way to engage people. If you're the type of business that has a person, an I, then you know, then use that.  It's language that's very effective for connecting with people. And every way, every web page, every web page and every blog post should have a call to action at the bottom. This is very, or even scattered throughout, depending on how long it is. Very, very important. You're writing, like I said, to persuade people. It's retort, it's rhetorical, rhetorical writing. So if you don't give them something to do, you've wasted your opportunity. So I always give them something to do, even if it's, you know, it doesn't have to be by now. It could be get my ebook. It could be schedule an appointment. It could be find out more. It could be any of those things. It could be a whole lot more. But always have an option to continue the conversation that you're having with them. Okay. So here's a good example. This is just one blog post. It's gives you an idea. So the title has to be compelling. It has to be something that people want to know about. It has to be something that'll show up when people type in a search term. Like, how can I be more effective networking? This will show up. Subheads throughout. We usually use two to three paragraphs between each subhead. No more than that. And if you only have one subhead, then you're missing something. Because just like a list, you wouldn't have a list with just one thing in it. So each level of subheads, if you go to more levels, more power to you, I usually use just the main title and then one subhead level. But have multiple, have multiple ones. Make them so they're easy to understand. Those subheads are really important because that's what's going to people are going to be scanning when they're looking down your blog post. You need a great opening line. Just like a novel. You want to get them to say what's next? What do I do? You know, what's going to happen next? I use short paragraphs, nothing too long. A big, there's nothing worse online than a big block of text. It's very off-putting, even to people that read a lot. We've started using bolded phrases in each paragraph. You know, use your judgment if you think it's too much, then don't put it in. But I think it helps people scan the content that you have. Especially people that aren't going to just go through and read everything. And yeah, the other thing I've discovered recently, age makes a difference in the people that you're trying to attract. So if your target audience are younger people, they will scan more often everything that you put up there. But if your audience is an older audience, older than me even, they tend to read every word that you write. And they will read down the page and then if there's a call to action then they might follow through. But they will read every word. So make sure you know who your audience is. It's very, very important. Graphical elements like infographics, photos, graphics or gifts or whatever you want to put in, it really helps break up the text. But don't just throw anything in there. Make sure it's relevant to your content. Make sure it's tagged. I think it's all tags that search engines can see. Search engines can't see photos, but they can read the all tags. You can put your, you can put your keywords in there. But I would use, I would be subtle when it comes to that. But definitely you need graphical elements. When you look at this page you can see that it's pretty easy to scan. You get an idea of what it's about. When you're not sure there's the 60,000 foot or 10,000 foot test. Do you know what that is? Have you heard that? It's basically the sky level view. For example, if you were to take your printed out blog post and put it on the floor and stand on a step stool and look down on it, what's the things that jump out at your eye? Is it the graphic? Is it the photo? Is it the heading? Is it, you know, you should be able to, those are the things that matter most.  Obviously the content matters and delivering on your promise, whatever your title is, is important. But the 10,000 foot view is what's gonna, is what people are gonna notice first. And if all you see is a big block of text when you're looking down at your blog post, no one's gonna read that. So this sort of summarizes the art and the science of blog writing. Blog writing is an art, yes it is. You have to be a good writer. You want to engage people. You want to persuade them to do whatever it is that you'd like them to do, whether it's improve their posture or buy a new chair. But there's a, there's a science to it too and this is part of that. The next part of that science is the dreaded keywords.  Okay, a few. It is and it isn't because keywords work. Keywords have one purpose and that's to get people to come to your page. That's all they have to do. And they connect with people because people are searching for certain terms. This is the way the internet works, right? So I type in how can I effectively network better? Or what's, what are some networking tips? And if I'm not using keywords, even if I have the best article out there on networking tips, nobody's gonna find that, no one's gonna find that blog post. So that doesn't help them. It doesn't help me obviously. So using keywords is a way to get around this or use this system that we have in place called search engines. So I'm gonna spend a little time talking about how to get the right keyword. This is sometimes tricky but the best way to think about it is what are people typing into search engines to find you or find your blog post? Is it the best or is it the closest chiropractor? Or is it the best chiropractor? Is it the best chiropractor in Asheville? So the big key words, meaning the short keywords, like if you were to type in writing in your search engine, you would get millions of hits, right? Because everybody's talking about writing, including me. But what is it about writing that you want? How can you refine that? So writing is an example of a short tail keyword. Business writing in Asheville, that's an example of a long-tail keyword. That whole thing would be the keyword that you would use. And this is something I learned from Chancellor, is a short keyword, one that everybody knows, or writing, the competition for this keyword is going to be immense, right? Because you're fighting millions of sites that have to do with writing. But if you have a longer keyword like writing, business writing in Asheville, that's much more specific. There's going to be fewer people writing about that specific topic. Therefore, if someone types in that keyword, you might get a high listing, if not on the first page, right underneath it. Because there's less competition for that particular keyword. But bear in mind too that there may be fewer people looking for business writing in Asheville. But those might be more targeted to your business. So all of these things play a role in figuring out which keywords you should use. When I talk about interest versus advantage, what I mean is the interest of the people doing the searching versus the advantage that you have, that you offer them. So there's going to be, in this example, there's going to be a million people that are interested in writing. But there may only be a shorter, a shorter, fewer people that are interested in business writing in Asheville that you can, that you have a specific expertise of, that you can reach those people. So does that make sense? Okay, good. Everybody with still with me? I only see a few sleepers, so that's good. Okay, and blogs also, using keywords, you can use your blogs to attract a wider audience. So what do I mean by that? An example is, we used to have a gastroenterologist as a client that we would blog for every month. And I learned more about the digestive system than I ever wanted to know. But he was, he was pretty savvy. So if you remember a few years ago, there was an outbreak of viruses, an intestinal virus on cruise ships. Does everybody remember that? And it made the news and people were scared to go on cruise ships and everybody's getting sick. It wasn't fatal, but it was, you know, it took a couple days to get over. And if you're on a seven-day cruise, that's your cruise. So this gastroenterologist had us write a blog post dealing specifically with this outbreak. It was news at the time. He posted it and I'm sure he got lots of blog hits to his blog because people were searching for that particular topic. That's a way to tap into topical news. And it'll still be relevant years from now, but that was a good example. But you can also use your blog to hit keywords that aren't directly related to your business. There are lots of examples of this. And of course none of them come to mind at the moment. Oh, well, I'm a writer. We have on our blog post blogs about the holidays when the holidays come around. So people searching for decorating ideas or the holidays or something may hit one of our blog posts. And our blog post may touch on decorating your office or whatever. Whatever we wrote about at the time. So they're going to come. They will read the article and say, oh, that's interesting. And then they're on our website. So they may decide to look around. Everybody needs a writer and then everybody needs an editor, whether they know it or not. So our business can come from anywhere. That tip, though, can really help you expand your views. And every time I write an article like this, I can track the traffic. And it definitely goes up. Here's just a takeoff on a very famous quote, which was the difference between the right word and the wrong, the right word and the almost right word. And Mark Twain was a genius at that. Okay, so this just sort of shows you what I was talking about earlier. The more detailed you can make your keywords, the long tail keywords, the other ones are going to be most effective at getting at the people that you want to attract. A lot of people network, but not everybody networks in Asheville at Word Camp this year. So if that's the market you want to get at, then that's the keyword you should use. And always keep in mind what your audience is searching for. What is it that they are looking for that you can offer? And that's, those are the keywords that will attract them. So keywords play a role in helping people find your blog or your website. But they don't want to be hit over the head. Like I said before, your keywords have one purpose and that's to bring people to your website or your blog. Once they're there, your keywords don't matter anymore. So make them invisible. People don't want to be, you know, keyword stuffing doesn't work because it's annoying. And Google knows that.  We write, we write our keywords in so that they appear naturally. They don't jump out at you and yet they're still effective. So this is the industry standard. You can go a little more, a little less, but that's what your target is. Everybody get that? If you don't get anything else from this session, I hope that's what you remember. So the next step, once you have your keyword and once you know that you want to put them in, you know, where exactly should you put them in, in your website, in your blog post? To make sure that they're being used optimally by the search engines. And here's the list. You can't put it in your title every time. Sometimes your title is just twisted enough that you make it engaging. So if you do that, then put a subtitle in right beneath it that has the keyword in it. It's sort of like, it's sort of like a tag line or to a movie or, I don't know, subtitle of a book, you know, fear of flying, a woman's journey into the unknown or whatever it is. That explains what the book it is, is about compared to the title, which doesn't make any sense at all if you're a guy. So sorry, I didn't get that. Yeah, it's a good question. She said, do I create my keywords before or after I write my post? And the answer is most of the time I use the keywords. I know the keywords before I start writing. You can't, what you can do is write first and then you can add keywords later. It's a little more difficult to make them seamless, but it can be done if you're a good writer. I always try to have the keywords in mind when I'm writing. So I know the direction I'm going and I know what the topic is and what I need to cover. Yes, yes. The 1% rule applies to 1 through 5 here because this is the part of the content that's going to be visible to people. Right, so if you have it in your type, right, it includes the title. Yep. So when you think about that, five times isn't a lot. You're not using that keyword very much. Five times and one's in the title and one's in the first paragraph and one's in the subhead and then one's in the last paragraph. That leaves one and then just throw that one in somewhere else in a paragraph, somewhere where you can fit it in. If you have a thousand word article, you can use it 10 times. You'll be surprised. It's not, you don't want it too much. I mean too much is going to be, it calls attention to itself and that's not going to be good for readers, human readers. They don't want to be knocked over the head. Now the meta description, if you are using WordPress and you have a plugin like Yoast SEO, SEO Yoast whatever it is or maybe it's even in all in one SEO, you can, you get a field where you can enter the meta description and the meta description is the little blurb that appears if your website comes up or your page comes up in Google search page. So there's your title which is clickable right and a little blurb underneath it which is 160 whatever it is characters. I can't remember off the top of my head. That's your meta description. Your keyword should appear in that and it should just sum up what the article is about or the web page whatever it is right. Everybody get that meta description and the URL you can modify you can edit the URL. I mean WordPress gives you a an automatic one but usually you can edit it and you should try to put your keyword in there. Basically you want everything to match. You want the URL to match the purpose of the of your article which is reflected in your title, reflected in your content and reflected in your meta description. It all points to the same thing. What's your page about? Should be no question about what your page is about. Another thing you can do and this is something that's fairly new Google has started doing it is use synonyms. So you don't want to use your keyword more often than you need to but you can throw in synonyms that help strengthen what your page is about. So instead of networking and actual at WordPress 2015 you know play with those words use synonyms to to mix it up and it strengthens the the content it also helps the search engines. Okay all right with a few this is my this is my least competent topic but I'm going to cover what I know I'm just warning you ahead of time and these are just ideas there's a lot of ways to market your blog post you definitely have to market your blog post or your website and there there are ways to do that. Find out again if you know your audience where are they? Find out where they are and and reach out to them whether it's on Facebook whether it's on LinkedIn whether it's a hangout whatever it is um guest blogging which I'll talk about in a few minutes is another way of reaching out to your audience. When I talk about links what I mean is links from your page or your blog back to other pages of your website in your blogs that interlinking is very valuable both for the user experience because if you're talking about something but you have a page over here that explains it in greater detail they'll want to know and it's also good for search engine strength you know you're pumping up this page over here which is really the page you want you want people to go to. Everybody get that? The other thing it used to be SEO talked about back links back links where this directory over here had a link back to your site and it was really cool because even if nobody knew what this page the site over here was you know that link was there and it counted toward your page rank and and so people created these directories that would contain nothing but bad bogus uh indian english uh but it had a link back to your site well google stopped that years ago and it's really hard to get authoritative links back to your site so if you were to if you're a doctor and you want the Mayo Clinic to link back to your site that's pretty hard to do but you can link to Mayo Clinic and that still counts doesn't count maybe as much but it does count so if you have authoritative sites that you use for your research definitely include those links in there it helps the the visitors because they're they're saying oh you know I can go here and learn some more but always when you link to an external website open a new window open a new tab you never want to close your browser window because they may never find their way back you want to make it as easy as possible for them to find their way back um okay so go find them where they are um remember too that you can reuse if you're a blogger you can reuse that blog content in any way you want create a twitter link treat or or post go to you know go to google plus and and type in a a summary with a link whatever there's use it in ads you know that blog post that you put so much work into you could probably pick out little bits and pieces that are valuable to people like if you have a list of 10 things 10 ways to better network at an event you can use each one of those 10 as a separate facebook post or whatever and always always put a link back to your site because that's where you want to drive traffic back to your website back to your blog where the richness of you or your company is that's where you want people to be everything else is just enticement so here are a couple plugins i use social yeah i'm going to get to that like good question so i use social which allows me to take my blog post and when i publish it it'll automatically publish to facebook and i can edit it before i publish it in facebook it gives me a window i can molt i can publish it to multiple pages i think it allows me to do other social media as well i'm sure it does but i'm i'm not a twitter guy so i don't do that but check these out and there are others um i've heard i heard about buffer this morning and jetpack i think is the publicized it has a publicized part to it i'm not familiar with jetpack but these just make it easier for you when you blog to throw your content out there like i said you've got to market it or it's no one's going to find you so as a professional i have a linkedin account and i belong to a number of relevant groups whether it's professional groups or writing groups or whatever so when i publish a blog post i can go to those groups on linkedin and i'll write a short blurb an introductory sometimes it's the first paragraph of the blog sometimes it's something just totally different and then with a link back to the blog and i do this for every group that i'm in and that will generate traffic back to my website especially people and then people that uh that go to the website from those links are people that are interested in that topic so that's a sort of a self-selecting group that's good use all your resources okay guess blogging guess blogging by definition is when you write an article for someone else's blog or when somebody else writes a blog post for your blog it's a way of reaching out to the community an SEO ultimately is about building a community it's it's about it's not about tricking people into getting to your website that's what it used to be now it's all about building a community you want people like-minded people that are interested in what you do or what you have to offer an SEO is just a way to get there so you're building relationships with others that's a good thing you're finding other people in your industry and sharing information that's a good thing you're giving back to your community by you know providing this free information that's a good thing and each of your blogs each of your guest blogs allow you to put a link in there back to your website and that's a good thing so guess blogging is is the definite it's definitely effective especially if you're just starting out because it gives you a wider audience or access to a wider audience so I would definitely recommend it after you've built up your practice a little bit you can reverse the trend and have people guess blog for you because now you're too busy doing all your other stuff let somebody else take a week and or a day or whatever it is how often you frequently you blog and that gives them those advantages so I think I've bored you long enough I thank you for yeah okay that's good did everybody hear that so what's that comedy blogs yeah if it's personal then definitely go for it if it's for business what I would recommend is find somebody that'll edit it for you and I don't mean your mom or your boyfriend or your your roommate I mean find somebody who's a professional or semi-professional writer or editor and I I used to work for Lark books in town so I have that editing experience and I love editing books I do it on the side just because I like it so much working with an editor with with an author and the point I want to make is that a good editor not only will help you form an article and get the most out of that but a good editor will also improve your skills as a writer so you know the the language that you use and the and the cadence that you develop all these things are something that a good editor can help you develop um but you know don't necessarily hire me for that I mean I will be glad to do it but find somebody that will do it and do a good job on it and you'll know you should get feedback either uh laughter or you know sales depending on how effective you are does that answer your question yeah okay and yes my company is Ray Access and we do content writing and we do editing we'll edit for half price anything that you have but uh that's this is not about that this is about getting you better more effective blogging and the website content answer so yeah um yeah I didn't talk about pitching which is I guess part of the guest blogging process it doesn't always have to be but my feeling especially here in Asheville is that we're a community so the other writers that are in town they're not my competitors they're my colleagues so if I can help them and they can help me then we all benefit so if I decide to write a blog post about something that's going on in town and I refer to a person and maybe even put a link to their site about their perspective of it I will yes contact that person and tell them that I'm doing it and let them know that that link is there and that's why they're you know hopefully generating some traffic to their site that's a courtesy I don't expect anything after that if they decide to reciprocate that's fine but that's not why I'm doing it sometimes I'll write blog posts that I call shout outs which are I'm surfing the internet and I find a really interesting article about something that I care about which would be writing or blogging whatever what I'll do is I will I'll write a blog post about what I liked about the article I'll include an excerpt which is never more than a couple paragraphs usually less than that and then to see the whole article here's the link so that's a quick way for me to get a blog post up that maybe I don't have time to do but it's also valuable to my readers because it's relevant content and it's good for the person who wrote the original article because they get some traffic maybe out of it but that's another way of you know putting blogs together and it's totally valid and totally effective we good thank you very much for showing up I appreciate it I hope it was valuable I have some cards on the table if you want to take one and I will be at the wedge tonight if you're there