Now, talking about another challenging work setting that is business and industries. Looking at the ethical issues, behavioral scientists and mental health professionals are often involved as participants in or consultant to business or industries. Their role might include management consultation, personal selection, organizational research and human factor applications. These are the things which can be generally seen to be done by industrial psychologists and they are very often, you know, practiced in business industry. We see that nowadays, all the multinational companies, when they do hiring, they take a psychologist on board so that they can help them in hiring. The reason being, because if you hire a good individual, he works with you for a long time. For example, if you recruit business developers or business officers who you have to invest 2-3 lakhs in 6 months on investment and training by providing them the vehicle, by providing them the training, by providing them the residence which goes into far-flung areas and works to develop your business. You recruit them, they leave the training in 2 or 3 months and the money that they invest in is wasted. When you hire a psychologist, they study their profiles, they study their work commitments, they see their challenges and they get an idea of whether this individual can do this kind of assignment or not. And then when they do hiring, the cost which is wasted because of the wrong recruitment can be saved up to a certain extent. So in this way, hiring a psychologist when multinational companies hire them, their hired employees are more or less sustained. So these roles are very important. Plus, the organizational research that you research on a product, on its buying behavior, on consumer psychology, all these work are done by industrial psychologists, organizational psychologists and the benefit of that is for those companies. Then program evaluation, whatever the program is being launched, let's say we are talking about a tobacco company, now a tobacco company is giving its ad. Now a psychologist who watches that ad can tell you how to design this ad. Because this is a health constraint and if you link it with a public health message, then maybe it can be advertised in a better way. But if you give it in a fashion, then probably it can be a bad review and things like that. Then training and then consumer psychology is a whole subject that the organizational psychologists study in their degree and apply it. Then advertising applications how to make them, then public relations services how to build them, customer care managers how to give them training like we have a lot of brands who watch and think how this brand because they have that psyche which they understood of their consumer and they work with it. Like consumers say we buy these brands clothes because their after-sales service is very good. So your psyche is that if you have bought something and then you are still dealing with that person and his return policy is good and you are offering such things then there people will connect with that company in a better way rather than going as walk-in customers and shopping again and then never come again. So consumer psychology also teaches all the aspects Then marketing studies how to do marketing studies what is the right time to sell what is the right time to sell what is the month of Ramzan which products should be more if it is Eid time which products will be sold more what is the need of spring what is the need of winter There are different scenarios in which people design their marketing services in front of people's psyche and even applying the clinical skills to enhance the functioning of an organization and its executives and then in that company there is a good harmony environment and employees should have a relationship with their boss all these things come in consumer psychology and they assess it The ethical difficulties such professional space in business settings derive both from the special demands of their particular role at times there are such things in their role which they may personally think that this is against our subject For example, I have given you something which is health hazard and you have to promote it how to promote it because on the one hand you are talking about that this is a hazard for health you have to promote it how to attach it to a positive thing then you will go to sell that then from the fact that the ethics of mental health professionals and the ethics of the business often seem contradictory For example, in the following case an industrial psychologist assigned to the job enriched program aimed at improving the quality of life and hence quality of work among assembly line worker at the company Now you are given an assignment that you have to do an assignment on the quality of life of assembly line workers After a careful job analysis many hours of interviews and considerable effort because research takes lot of time they produce the report with mainly potentially useful suggestions Now the report management thanked it and said that this report is ahead of its time there is no need to implement it The company wanted information and ideas but they don't necessarily want to implement them as well So psychologists felt frustrated and hurt that I did so much work and that the report was to be implemented the efforts and potential benefits were basically wasted Now in this scenario although the company has paid him as an organizational psychologist and his client company seems satisfied with the work that you have done psychologists may want to violate his duty of confidentiality to clients by revealing information to union Now the heart wants to publicize your report Now tell an individual who has the benefit You may also tell union that they can do something for assembly line workers but he has an obligation to respect the properitory rights of his employer that it is possible to do so and still maintain standards of ethical practice but no matter the beneficial suggestions no matter the important results identified for the work you have hired if he doesn't want to open the report then you can't open your suggestions So these are the challenging settings in which industrial psychologists work or at times they have useful information but because of the ethical constraints they are not able to implement and share those with the general public which may cause some kind of distress in them but this is how the challenging work assignments of industrial psychologists can be counted upon


It's really bright up here. I think the only thing brighter is probably Rand's shoes right now. That's the first bad joke. It's not going to get any better, right? Thing that's kind of amazed me so far today has been the transcriptions that have been happening, like live. It's incredible. I think we should all give Stacey behind stage a massive round of applause, right? All right, save some of it for me. Save some of it. Is it weird typing to ask people to give you a round of applause? I don't know if I'm allowed to break the 4-4. APPLAUSE Cool. Well, that's about all the clapping that I'm going to get from now on. OK. How many have you seen case stays like this? Bunch of tactics. Go and grow from 0 to X. Grow by 963%. 11,000%. 482%. And you're like, yeah, I'm going to do all these different tactics and we're going to make like a million bucks. I don't have anything against these. I've written some of these, right? But the thing to remember here is that having just like a bag of tricks that you can use is good. But if you don't understand the why behind the what, you're never going to be able to actually truly solve problems and adapt when things happen outside of what you're expecting. So let me just give a quick example of this. Let's take the example of link building. Hands up in here if anyone's been involved in any way, shape or form of the soul-destroying tasks of link building. Yeah, it's really good fun. Pretty much every day I see like another article come out and it's like, Google kill guest posting. Guest posting's dead. Shit, what are we going to do? Right, let me just clear up something around guest posting to answer the question directly of is guest posting dead?  It does not matter. It does not matter to you at all, right?  We did. This is why as marketers we're not allowed nice things, right, because we get something and it works and then we're like, perfect, put it into the machine and do it a million times. And we ruin it for everybody. It's fine. I do it as well. I'm a big ruiner. But the thing here is like there are lots of different ways to go about building links. There's like a bunch of different tactics, right? Link building is all about being able to put enough resources into something where you make a net gain from the thing that you're doing. As soon as that net gain diminishes, it's not worth doing. Every one of these tactics on here eventually will not be worth anything. They won't work at all for you. At least the economics of it won't work out, right? But what they all solve to do is solve a specific problem. And that problem that they're solving is being able to drive authority back to your website. A really great example of this was if anyone follows Glen Allstop, Viper Chill's blog, he put together this graph. And it looks at Seth Godin's most linked to blog posts by the number of links it's achieved year by year. Seth Godin's blog is like the pillar of consistency. I think the average word count is like three words. And it gets shared like a million times. I'm really jealous. But if you look, like, Cess's audience has been growing and growing and growing year on year. You would think the amount of links that his articles get from just earning links gets higher and higher and higher. But they haven't, right? The main reason behind this is because back in, say, 2008, 2007, you would write a great article and someone would say, wow, that's an amazing article. I'm going to reward this by adding a link on my blog. I'm going to write about it.  Just put it on Facebook or Twitter. That's good enough. People are not going to go to the level and extent of linking to you that easily now. And this is out of Cess's control. And this brings me on to the point, right? It's like you want to treat every single tactic, strategy, channel that you have as if it completely doesn't work tomorrow. It's a pretty stressful thing to think about. I know. I'm not trying to induce stress here. But it's the only way that you can truly stay ahead of what you're doing. And this all comes down and starts with channel prioritization. We're really big on this at HubSpot, spend a lot of time prioritizing and mapping out the different channels, activities that we're going to be working on, so that we can safeguard ourselves against the risk of these channels suffering fatigue. This is a matrix that was put together by Brian Balfour, a former VP of growth at HubSpot. Now see a reforge, awesome guy as a link to this. This is actually something that my team uses in HubSpot. And we map out each of our perfect channels. And then we stack rank based on a number of different criteria, right? So what's the cost of getting involved in this channel? What's the depth of targeting? How many resources do it acquire? What's the scale and reach and size? There's a bunch of these different frameworks. If anyone uses growth hackers, they use the ICE framework. The idea here is prioritizing stack ranking on importance. Then we'll go a layer deeper, right? We'll say, OK, within SEO, this is like a few of our experiments that we're about to run and try and scale up. And what we tried to do with the experiments that we run is ideally dedicate time to things that can specifically be replicated and done again and again and again so that we can get scale with a list. So I'm going to take you on a bit of a journey now. And I'm going to use the medium of over convoluted acronyms to take you from the start of this journey, which is realizing there's a problem. Sondog rolls off the tongue. To the end point, Sondog. Again, really catchy. You're probably thinking, Matt, did you just make up these acronyms to try and sound intelligent? Are they IKEA products, maybe? OK, that's not an IKEA product. Nothing costs $7,000 in IKEA, right? Basically, the starting point is here.  Numbers look really bad, right? And what you want to get to is here. Shit, our numbers look great. Get some of that sweet Sondog. There's a number of things that happen along this way. So we start out with the channel evaluation, proposal solution, experimentation, and eventually take our big bag of monies back to the office. To do this, what I'm going to do is take you inside my brain to help you think about how I approach solving complex problems and how other great companies are thinking about solving great problems as well. So let's start this out with some problems. Problem number one, and this is something that every single person in the entire room is going to face at some point in another. And it's the fact that every single channel you operate will at some point suffer fatigue. This could be you're doing really well in organic search. Everything's going great.  People aren't searching as much anymore, and you can't force people to search more for things. Or your acquisition costs for paid search have started to skyrocket through increased competition. And now your acquisition costs outweigh the lifetime value of your customer, and you're not making profit. Email deliverability starts to channel down, or Gmail starts pushing emails into the Promotions tab. And all of a sudden, your email open rates go down. All these things force you to suffer fatigue. Most companies, most of us here, the large majority of our acquisition channels and all of the stuff that comes into our funnel, come through maybe one, two maximum channels. Show a hand here. Who has organic search as their main driver of traffic to their website and their business, right? Yeah, same. What happens if tomorrow, organic search in your business, tanked, and all of a sudden it brought in nothing? If any of you remember this story, I'm probably reliving a few nightmares for people, the florist, online florist company, Interflora, received a very famous Google search penalty heartbreakingly just before Valentine's Day. The biggest sales time of the year, right? Tanked, organic traffic, gone. That is a really, really tough challenge to have to face. Do you know what's even tougher? What if there wasn't even search demand for what you have to offer to begin with, right? People aren't even searching for what you have. So I want to tell a little story here of a company called Zappia. Anybody in the room know Zappia, use Zappia, right? Right, great, a few woos. Anyone from Zappia here? Yeah, commission check in the post, please. Right, perfect. So when you try and it's like, lots of people love Zappia. I love Zappia. I try and explain what Zappia is, and I'm kind of like, it's like an app marketplace to connect different apps together to increase their functionality. I was thinking about this. I was like, OK, I'm going to do a bit of research here. How many people are searching for an app marketplace to connect different apps together to increase their functionality? Google Trends didn't actually have a lot. I thought there would be big demands. I was ready to spin up an affiliate site, right? Like, there wasn't a whole lot. That's tough. So a lot of people in that situation, they're like, well, you know, people who aren't really searching for what we have to offer, SEO probably isn't for us. Zappia didn't do that. Zappia, instead of following just a bunch of tactics, they said, OK, we've got to solve this problem. And to do that, we're going to create side doors into our website. Instead of people who know how to walk through the front door of our business and find us because they know what they're looking for, we need to enter them in at a point where they show some layer of intent to eventually capture them. So here's something really interesting that they did. So if you think about why would you use Zappia, right? Primarily, it's to extend a product's functionality. There's three, maybe more, different stages that you're at when you're looking to do this. So one might be an integration. So an example could be, OK, I'm using HubSpot CRM, but I want to hook up to MailChimp, right? They have pages for each of these. Specific features. So, OK, I want to plug an RSS feed into Twitter so it auto-tweets out. And then they have product comparison. If you're looking to improve the functionality of the product, you're probably comparing two different things. So they built out review pages for every single one of their brands. So here's the product integration page. For every single integration that they have on Zappia, which is a lot of them, they have an individual page for them. And what these pages also have is, like this example, a similar taxonomy in the URL. So you have HubSpot CRM slash MailChimp. And lo and behold, when you Google HubSpot CRM and MailChimp, they rank number one, the first side door they enter, right? And it's not just that that they get. So you've got things like they rank for stripe integrations, Trello integrations, pipe drive integrations, Insightly integrations, loads and loads of these. An amazing way to funnel users in through a side door. The specific features, right? You've got things like publish RSS feed to Twitter. Again, they created pages for every single individual function that can be done on these. Another side door into the business. And the third one, which is actually one of my favorite ones, is they have a review where they pull in review information of the product, information around all of the different reviews that it has. And then, lo and behold, they rank for, in this example, MailJet review. And they'll bring people into the product. It's perfect. The beauty here is, and you can see, like, Wishpond review, Office 365 review, I think at one point they rank for Google Drive.  And they bring through hundreds of thousands of visitors off the back of this. And the beauty of all of this is every time they work with an integration partner, they'll do, like, a co-marketing campaign with them.  And this is the next piece. Their internal linking is amazing. For all of these pages, right, you've got breadcrumb links that link back to the individual brand pages, distributing the authority internally to the pages they want to rank most. Every single individual recommended zap links through to an individual feature page. You've got the bottom here about MailChimp, about HubSpotCRM.  So all of the external authority that they're bringing in pushes through, and they redirect it through to the different areas of the site they want to rank. And they end up with some of that sweet-ass Sonog, right? That is impressive.  Pretty common one. You just don't rank. So good SEOs are not people that are just great at building links. They're not just people that can make great content that performs really well. It's not even necessarily about just someone that knows how to rank a web page. It's about understanding the right lever to pull at the right time. And that requires a fundamental understanding of the situation and the problem that you face. Do I need to push more authority? Is it a discoverability issue? Do we need to build more relevance, more content? And this all comes back to the three most fundamentally basic ways and stages that a search engine works, crawling, indexing, ranking. Knowing whether you've got a problem on the crawlability side or the indexing side and the ranking side is pretty much what's going to save you wasting countless days, weeks, money on trying to solve a problem that isn't the right one. So this is for a brand new website how a lot of people start out. They're like, OK, brand new website. SEO time. We're going to rank and bank. Let's go push out two blog posts a week. It's going to work. Right, a month goes by. Right, time to ramp things up. Four blog posts a week. Let's do it. Six blog posts per week. And you're ramping up and up and up and up. And you're like, we're still here in some like Sondog, right? TM, it's not working. Why is this not working? They're pulling the wrong lever. I'm going to try and explain this in a better way. And the only way I know how is with Kanye West and Steak Burger Burger Witches. Right, so Kanye, here's a Steak Burger Burger Witch. Probably tastes a bit like a foot. Would you like it? Kanye says, no, I don't want a Steak Burger Burger Witch. It looks horrible. Like, bear with me. What if I told you you could have more Steak Burger Burger Witches? Right, you going to get in on that? He's like, no, I don't want a Steak Burger Burger Witch. I didn't want one. I don't want 10. This is what you're doing when you're solving a problem with another problem. If the current content you're creating isn't really performing, what makes you think doing twice of that will work better? When do you ever do that? You never go, let's spend $100K on paid this month. It didn't work. Ramp it up to $200K. You're not going to do that. This is about understanding the right lever to pull, building authority at the time when you need to build authority, and then pushing the lever of relevancy. Quick example of something like this. I was doing a little bit of consulting and worked on a small project with a team called App Institute a little while back. This was around the time of the Pokemon Go launch. And one thing that we needed to do was build up the authority of this site.  So we built out this real-time dashboard from the time you get on the page, to count up how much revenue Pokemon Go app had generated. We did some PR campaign around it. And it was just the right timing for all of the release for this to kick off.   That's pulling the right lever at the right time. But what if you have the authority? This is like one of my favorite situations to be in, right? It's like, we have a bunch of authority right now, but we don't really rank. Why is that? And a lot of the time, people fall into the opposite trap here. They're like, oh man, maybe we need more links. Let's invest in tons of link building right now. And that's equally as bad as an expensive and offers a similar offering to Kanye West. Has anyone heard of Panda Dock? Document signing company, pretty cool. They integrate with HubSpot, really cool team.  They've got a ton of links to their website. They've built a VC-funded company. They continually get like big pressure releases. One of the challenges that they found is like, we have tons of authority, but the things that people search for that are directly related to our product, walking through the front door, right? Signed documents online. They don't get a whole lot of volume. So they play the side door approach. How do we harness all the authority that's locked up in this website, reroute it into something that can help us rank? And they did something pretty genius, I think. So what's the first thing you're gonna do before you need to get a document signed?  So like, well, that makes sense. Let's go after document templates. They built out a huge library of tons of different business document templates. It's like creating proposals, RFPs. There was like pitch decks in there. Tons of great stuff. Even like social media marketing proposals, chasing the long tail. And to make that even better, they weren't just gated with a form, right? This actually went directly into their product. You could edit them, add your own logo, and then when you finished all of this, all you needed to do was go and sign up. They created really strong internal linking architecture. And lo and behold, they've ranked for a bunch of these different terms, like proposal template, business proposal template, business plan, RFP template. It's like one of their biggest sources of acquisition of new users into their product. And it brings through like into the hundreds of thousands of visitors on a monthly basis. They were able to harness the existing authority and they pulled the right lever at the right time instead of just piling the same shit that wasn't working and forcing it into it. And that's because they understood the problem as opposed to just trying to play a tactic. Here is a secret that some people don't get at all. Sometimes you don't need to create net new content to get some gains. I mean, albeit I'm slightly hypocritical being from HubSpot saying this, right? I'll give you that one for free. We create a lot of great content. We create a ton of content, right? But sometimes we do things to get wins while we don't need to create content. Here's an example. So we have like 1,500, 2,000 eBooks. Some of you in this room have probably downloaded one of our eBooks, right? We're gonna email you forever, literally until you die. You'll never escape. Chokes on you guys. And what we wanted to do is we wanted to get a load of these landing pages ranking a lot better, right? So we built this marketing library. And the idea was, what we're gonna do is we're gonna go after and categorize all of these different eBooks that we have and try and rank for a bunch of terms like content marketing eBooks, SEO eBooks, social media webinars, et cetera, et cetera. And we built this whole thing. We were like, oh, this is awesome, right? When we finished giving ourselves a big pat on the back, we were like, okay, we better check the numbers. And we had some real sondog happen, right? There's nothing. Zero, what is going on? So we dug a little deeper, had a look at what Google was actually seeing when they were crawling this content. This tiny book icon, pretty compelling content. None of it could be crawled. The way that we'd built the marketing library was not the best and it'd been gated behind our product.  So we were like, okay, well, I guess we just redesigned the exact same thing that we've already built.  And we rebuilt it. Super simple. Added a bit better internal linking and immediately added 600,000 new visitors to the website in the year. Pretty good result, right? That was really nice for us. And we didn't create any net new content. We just redesigned the existing thing that already was there. This is the thing I want everyone to take away here is like, all of this is about understanding a problem, right? You need to be able to understand the why behind the what. But there are a few other situations. What about when there isn't necessarily a problem but you're like, hey, there's this new awesome thing. We should definitely just go try it. We've all had those moments and you wanna explore a new opportunity. We talked about every channel suffering fatigue at some point, right? Now, being in the early adoption stage of a new channel is a way that you can reap huge, huge rewards. And you're basically adding a longer period of time before you hit that point of fatigue. You can also get in early to a new channel and build a moat around what you're doing, create much higher barriers of entry for everyone else that's gonna come in. So quick show of hands, who remembers the Mirka app? No, me neither, right? There's also risks in adopting new channels. Huge risks, right? The goal here is to land effectively in existing pools of users as is wonderfully demonstrated by this visual piece here. Let me give you a quick example. So here's Shopify's app store. Most people wouldn't say Shopify's app store is a channel, right? They're like, well, it's kind of like a retention play for Shopify, right? Well, wrong. Shopify's app store can be a massive channel. Friend of Mine runs a e-commerce app and they built an app for Shopify to bed deeper into Shopify's app store and maybe create some kind of acquisition. Every month, they pay zero to Shopify and they create 1,000 paying customers from the Shopify app store alone. That's almost 40K in MRR, from a landing page in the Shopify app store. There are tons of pools that you can dive into where there is existing potential customers and just trying to solve a problem as opposed to just listening to a few tactics of, okay, these are the channels that everyone's focusing on so we better just do that, right? There's a few others. Does anyone here use Alexa? I have like a borderline abusive relationship with Alexa. I would be very scared if someone read the transcripts. I'm really mean to her, but it's okay. Robots don't have rights yet, yet Alexa. The interesting thing about Alexa or outside of her pending lawsuit on me is in Q1 of 2016, there were 135 skills or like apps in the Alexa skill app store. Fast forward one year, there's over 10,000. That's huge growth. The even better thing about this is some of the top Alexa skills on the entire app store have like a total of like 13 or 20 reviews. You can't even have paid apps right now in the Alexa store. This has got to be for me one of the most untapped pools that is around at all today. The barriers to entry are super low and if anyone here is thinking about going and trying out something new and it's relevant, I would highly recommend looking at it. Chatbots as well. I'm not even gonna start going on about chatbots because I'm sure everyone's already sick to death of hearing about chatbots, right? I'm super into chatbots. We love it at HubSpot.  Dimash loves it, so we all love it. But they're taking off huge amounts, right? And that's another pool that people are diving into and getting great results. We've recently built a chatbot for HubSpot and just simply from the discover section of Facebook Messenger, we've been bringing in thousands of new users and not paying a single penny for it. It's been pretty incredible. So just bringing this full circle. The thing I'm gonna suggest everyone does today is imagine a world where everything you're doing right now doesn't work. Mitigate risk by exploring new opportunities but more importantly, be incredibly pessimistic about the problems that you face and have a plan for when they inevitably do become a lot more real, right? And everything will be fine and you'll be shopping around IKEA, have some sweet, Sonog. Thanks a lot everyone, it's been great. If you wanna get the deck, you can download it here.


Right now we're going to hear from three inspiring speakers who are going to start bringing this idea of the commons Into our collective vocabulary, and they're going to be exploring three different aspects of what that might mean So it's my pleasure to welcome Craig Ambrose to the stage Good morning. I'm Craig Ambrose. I write code with Inspiral Craftworks And I grow food and await the zombie apocalypse at Atomiteco Village on the South Island So we've got people who are going to inspire you in a sec with ideas for a wonderful and open future It's my role this morning to play the role of the ghost of Christmas past Drag you back a few hundred years and tell you some tales of things that didn't go so well I'd like you to join me on a bit of a journey with me to the 18th century perhaps imagine yourself living in 1700 Unless you're one of the 1% you probably work in a manual trade of some sort possibly farming possibly some sort of manufacturing Industry at this point is distributed But specialized you probably work in a cottage industry in a small building and by the end of that century things will have completely changed I know in this crowd we have lots of entrepreneurs and Startup folks who love to use the word disruptive and this is the start of the industrial revolution So this is the era of disruptive technologies What do you think the first disruptive technology of the industrial revolution is? Give you a clue it's not this one Everyone thinks of the steam engine as being important, but 50 years before James Watt invented this steam engine Not that one, but a steam engine This was the first major disruptive technology of the industrial revolution. It doesn't look very exciting It's a stick with a bit of wool in the middle. It's called a flying shuttle And it's it's used for weaving. It's an upgrade for your loom So if you're weaving on a loom loom is used for making cloth that has Threads of yarn that it arranges in one direction called the warp separates them for you and you have to pass a stick with some wool around it through to make the weft which give you some cloth the difference in using a flying shuttle is that The shuttle sits at one end of the loom you yank it with a string it flies through to the other end and you catch it the other end So it makes you a lot faster and it means you can weave cloth that's wider You don't have to have cloth that's only as far as you can reach and this dramatically changes the textile landscape in Britain Textile production at this time is is distributed across the landscape if you're a weaver Then you probably work in either a small workshop or you travel from farm to farm to do your weaving Just about every farm will do some sort of fiber production. So in Britain, we've got wool. We've got cotton and linen and It's gender segregated the men of the farm might shear the sheep the women and young girls will spin the wool on a on a hand spinning wheel and A man typically will come and weave it Possibly a traveling weaver who'll come and set up a loom on the homestead for a few weeks We've all the the family's yarn up into cloth and that becomes one of the Lasting stores of wealth for this farming family because just about every other product to the farm Is perishable whereas the this this cloth that you've made this is your store of permanent wealth the The difference now that the flying shuttle has been invented is that this weaver who comes they're weaving twice as fast now I Don't mean twice as fast just in that in that bit I mean the yearly production is twice as much and you can imagine But that that that's quite an incredible technology. That's the sort of technology that really enriches the commons saves people labor and drudgery because it Achieves this massive efficiency gain not with any new power source. It's not burning coal doesn't require you to upgrade the operating system of your loom It doesn't require you to throw away your loom and get a new one It's just a clever idea You can build this that little stick at home or you can ask your village joiner to make it for you And now you are twice as fast. So that's that's the sort of technology that enriches our commons But when it's implemented The effect is like you might imagine if I provided a way for you to get to work in the morning twice as fast That doesn't mean you get to sleep in more typically generally over time What it means is you're now expected to look for work twice as far away So society tends to adapt to eat up any efficiency gains that we make and The benefit to these technologies and usually not distributed evenly to the people who need them I didn't really want to talk about that so much though, but to emphasize The economic and social implications that this disruptive invention created with half of the weave Well with all the weavers now working twice as fast and effectively half of them now out of work in a century We're being out of work typically leads to debtors prison There's tremendous social pressure To see the other parts of the weaving supply chain go faster So we want to get this wool spun twice as fast now so that we can use that surplus capacity We've got in the weaving industry There was a race if you like to develop a machine that could spin the wool Faster than the young girls at the farm working away on the spinning wheel by hand And this is the first machine that was invented. This was invented by James Hargraves in 1764 and this is called a spinning Jenny the The legend has it that that mr. Hargraves was watching his daughter spin on a spinning wheel and the spinning wheel Tipped over sideways and he noticed that it it still kept spinning For a little while and it certainly still worked while horizontal So that's probably not true But this has a horizontal wheel you crank it by hand and it pulls through rather than just one bobbin It pulls through in this case 16 bobbins of all at a time It's limited doesn't have a person's hands to help do the job And so it can only do certain types of yarn not as not as strong So you can't make warp thread out of it for weaving but you can make the weft thread That's the one that goes the other way so half of all Half of all thread production can now be done on this the um The the spinning Jenny was invented, you know somewhat in secret Mr. Hargraves decided not to patent this invention patents were around at the time and um instead just built a few of them and had His workshop working faster than everybody else and tried to keep it a secret He must have known that perhaps James K who invented the flying shuttle that we saw earlier Had patented his invention and really spent the rest of his life trying to enforce that patent unsuccessfully Ended up dying a pauper in France after a life of legal battles so the um The Hargraves who invented the spinning Jenny He ended up just selling his yarn More cost-effectively which went well for a while Until eventually the the low prices of yarn in his town meant that he angered a lot of the hand we hand spinners who broke into his house smashed all his machines and chased him out of town This is the next machine. Maybe 10 years later. This is the spinning frame So this is this invention is credited to Richard Arkwright now later Sir Richard Arkwright He collaborated with with James K who we heard of earlier and um Thomas High in Nottingham to produce this machine Arkwright unlike the others wasn't an inventor or a woodworker He was more of a businessman and entrepreneur. He didn't really invent these things himself In fact, it was it was later alleged that he largely stole other people's inventions to come up with this um, but this this machine is Is a much more mature technology than the last one we saw it's got Rollers that replace the hands when we we spin by hand So the the first machine just dragged the yarn through tight bits of wood This one has rollers running at differential speeds It it can really spin any sort of yarn and this is really the start of of uh industrial textile production operates on much the same principle as a modern ring ring spinner, which is used pretty much up until the late 20th century so this technology Is this a perhaps a better example of the sort of thing that is valuable for our society to create this This machine now out of patent and in the commons It is yours if if you want to spin some wool into thread for some reason Don't go and get a spinning wheel build one of these this is this is your machine And it's it's much more efficient than a spinning wheel and you can you can still make this for much much the same complexity if you really want to The um this machine of course was was patented by art. Right. He had a lot more business sense and um when we uh When we let someone have a patent for a machine like this, we're we're essentially rewarding them for this contribution they've made to our common technological understanding so the the idea is that a a patent is Necessary incentive for invention that people won't come up with inventions like this unless we award them some special reward the trouble with the With using patents for this mechanism Is we're awarding them The the right to license the machine which they used to get money, but also by doing so they get control so This we're looking here really at one of art rights early prototypes not one of his production machines So you can you can turn this machine by hand or attach it to a small water wheel or a horse Um, and that would have been useful in in any village across new zealand We could imagine The folks who are working in in small mills or out of cottage workshops would have been able to spin their yarn Five or ten times faster with this machine and go and do other things But once arkwright had perfected his machine had his patents granted He didn't let people use this machine So that's that's how the patent was used as a mechanism of control He said you can license this patent if you have a machine that has 500 bobbins a thousand bobbins not not 16 like this not some hand crank machine But a giant machine that you put in a factory and that means that you need to be a wealthy industrialist Or a landed gentry in order to be able to afford this Certainly arkwright had his own mill And um ended up partnering in several others And arkwright's mill is really that epitome of the industrial revolution when we think of william blake's dark satanic mills Belching pollution and providing an unsafe and horrific place to work. That's very much what it was like william's richer arkwright's um crompton mill had 1200 employees Two-thirds of which were young children And they worked 12 hour shifts The the idea of involving children in the Production of textiles was not new. They would have been working in textiles on the farm at home But doing so in a factory setting was it was an invention very much of arkwright's and His mill set the tone for the next century or two centuries of what um industrial manufacturing would look like His mills a great big brick construction in the gateway Sits a cannon loaded with grape shot Which is of course An anti-personnel weapon for tackling crowds who want to come in and destroy his machines Because of the effect they had on the landscape This is another example of a Industrial scale textile technology from late in the 18th century. This is actually not an arkwright frame. This is a spinning mule um The difference is just that it has a giant carriage that that reciprocates goes forwards and backwards and this This mimics the the effect that you do with a spinning wheel when you bring your hand in and out to draft The yarn and it lets us spin longer fibers and finer yarns But otherwise is fairly similar and similarly was only licensed for large mills You can this one's a perhaps a really good example of the sort of livelihood problems of this generative There's two main jobs working in this mill. The first one is the child who is working cleaning the floor in there The mill this thing will be as long as this auditorium this rack on wheels goes in and out fairly slowly The child has to go in clean the fallen yarn and debris off the floor And ideally get out before the mill comes in and crushes them because you can't turn it off not easily The the other main trade is the doffer who Has to when the bobbin is finished Take that off reattach the next yarn while the machine is still in motion, which is mostly safer except that It turns out and this machine was in operation until about the 1920s Turns out that the these bobbins spinning and lubricated at waist height are throwing out oils and a lot of these workers died of scrotal cancer So all throughout the history of textile machinery. We have machines that are invent invented For social purposes other than the well-being and right livelihoods of the workers and other than distributing fairly the The result of their efficiency gains The result of this of course was social unrest. So we've all heard about luddites And the term luddite gets used these days to mean someone who's anti technology So the luddites were people in britain rebelling against this industrialized form of textile production and trying to break the machines Hence the reason why i correct how to cannon There wasn't really a person called ludd. It was more of a character on their posters who they They were associated with but the um The luddites weren't it would be incorrect to characterize the luddites as being anti technology The luddites are really anti control We've seen how these new technologies they could have been ennobling and instead they were used perhaps through legal mechanisms as a means of centralizing control and giving Much of the wealth and the efficiency returns they generated to the plutocrats rather than the workers so the uh the luddites Fought many battles through the 18th century and the early 19th century and ultimately lost um and uh The machines that they were fighting Were clever ideas but In the end resulted in negative effects the um the purpose of um The purpose of these technologies was to enrich society and the um The purpose of our intellectual property law that we associate with them was to reward their inventors Um, but it's clear that if we're going to do that We need to find ways to do that other than handing them control over what turns out to be really important sectors of society Textile production in this time period is just about the most important economic sector in britain Maybe just after food and so by handing control to the patent holders We've effectively allowed them to shape the entire socio economic system So we need better mechanisms for doing that If we imagine doing the industrial revolution again Which is something I see a glimmer of perhaps in the maker movement and other aspects of the open source community Then we could imagine doing so with different goals From that first spinning wheel, which people might have been using in the start of the 18th century through to now The modern ring spinner and beyond that the modern spinners that uses a vortex of air to spin the fibers. There are so many Orders of magnitude of efficiency gain. I'm not quite sure how much more efficient a modern machine is But I would not be surprised to hear it was a thousand ten thousand times more efficient We've gained so much efficiency there That we can sacrifice some to meet some other goals if we wanted If we were to redesign the industrial revolution with a set of goals based around not just efficient production, but Right livelihood safe livelihood Not mindlessly specialized mechanical livelihood, then we could do so and invent machines that um that do meet human needs This is intended to be an example about Uh the the commons and open source, but if you're actually interested in the textile production As per what I'm talking about, uh, I do have a website up at open source textiles and a facebook page If you want to join in the conversation There are a few people working in the open hardware space in this area very few There have been two Kickstarter funded open source textile machines in the last five years So there's stuff going on and you're welcome to participate in that. Thank you very much


One of the main reasons that some traders are very profitable and some are just a break-even or worse It's usually due to edge. Think of it like this a casino never loses money Why? Because they always have an edge if you're on a roulette table and you're betting on black or red it Feels like it's a 50-50 chance, right? But in reality, it's not your exact probability on a roulette table if you're betting on red and black is 48.6% if you're in Europe and 47.4% if you're in America. Why? Because in Europe they add one zero to the table and in greedy America, of course They add not only the zero but also a double zero to the table And that tilts the odds in the favor of the casino by 2.6% So if you follow the law of large numbers the casino will always win in the long run in this video We're gonna cover exactly how to set yourself up with an edge on every single trade that you make from now on Even if that edge is as small as 2.6% Hey, what's up Jay here and welcome to Bitcoin Daily bringing you the best tips tutorials and ideas to help you learn how to become a profitable and successful trader on this channel we do a lot of market analysis we do videos going over different trade ideas and We teach you how to trade to help you get to that next level So if you're new here consider subscribing and if you've been here before Make sure to hit that like button and leave a comment So today we're going over a profit-taking strategy to maximize the winners and minimize your losers The one mistake that I see a lot of beginner traders making is close their winning trades out too Early now it is true that it is never a bad idea to take profits But if you're closing your trades out way too early Then you're giving away an edge anytime. You don't properly maximize your winning trades So what we're gonna cover today is our exact profit-taking strategy in this video to make sure that you guys have that extra 2.6% edge on every trade that you take by maximizing your profits when you finally hit that Euphoric winning trade. All right guys no more talking. Let's dive right in. Okay guys So let's talk about profit-taking strategies. All right, so how to take profit now This is an example that I want to give you guys so to make it as simple as possible We're gonna use $100 to just make everything nice and easy, right? so if I have $100 in a position at TP one and offer those that don't know what TP means it means take profit at take prop take profit one That means your first spot that you're going to take profit at I'm going to take 25% profit of my position And I'm going to move my stop-loss to break even for the remaining position Okay, so that means that if I have a hundred dollars As soon as I hit my TP one, I'm taking 25 dollars out Then I'm taking my stop loss and I'm moving it up To break even at that point, right? So you have a choice you could either leave your stop loss where it is or you can move it up to break even at that point If you move it up to break even you've taken 25% profits, and if the price is to go back down at that point you'll You'll be stopped out of the trade in profit And remember what we want to do is be able to grab the profits when we're there But we also want to maximize our Our profits so this is the way that you do that So now we've taken 25 dollars off the table, so we have 75 dollars remaining in the position So at TP to take profit to Once we hit that we're gonna do the same thing we're gonna take off 25% of our profit we're gonna take $25 more And we're now we're gonna take our trail stop because a stop loss becomes a trail once you start trailing your position, right? We're gonna take our trail stop up to take profit one. So we're gonna put our our Trail stop where the first price where we took profits, right? So we've now we've now taken profit twice. We have $50 left in the position our other $50 are trailing the Price right now and it's currently at TP one So now if we hit that third position, right? We're gonna take another 25 dollars off the table and if we don't hit the third put that third profit Mark then we're gonna end up trailing out at the TP one Okay, so now let's say we do hit that TP three, right? we're gonna take another twenty five dollars out of the trade and We're going to leave the remainder of the position there and move it up in the trail stop with our trail stops We're gonna move it up to TP two Okay, now at this point you should hold a remaining 25% of you with your initial position Plus any other profits that you might have in between that right now You're probably asking and you're probably wondering what do you do with that remaining position? So that's what we're gonna talk about next, but I want to make sure that you guys understand What we're doing while we're taking profit So let's go ahead and look at a current trade that we have open any theorem. So When we're looking at this trade, we're gonna look for Areas of resistance, we're gonna look for price action. We're gonna look for rejection You know, we're gonna be looking for all these things So what we like to do we like to jump over to the chart This is where we like to chart we chart over on trading view now as you guys can see We're looking at these tops right here, right? So that this means that price got rejected at these three areas. So you know what that is a perfect spot to set up To take profit right because we know there's rejections in it. So that means that there's resistance in that area So that first level is around $1110 that second level is around 1135 and in the third level is around 1168 so what we like to do We like to take profits just before that top. So this one was 1112 So we're going to go ahead and set up a take profit at 1110 So we're gonna go ahead and set up our order to take profit at 1110 on Bybit if you guys have not signed up for by bit make sure and hit the description on the bottom We have a link that you guys can use we've negotiated with by bit a special and exclusive deposit bonus For Bitcoin daily members where if you deposit 0.1 BTC You receive a $50 bonus if you deposit 0.2 BTC you receive a $100 bonus So go ahead and take advantage of that guys. The link is in the description be loved now If you guys have never used by bit then I recommend you guys watch our by bit tutorial I'm gonna go ahead and post it right here above me It should be coming up and we also have a by bit tutorial For mobile so if you if you want to trade on a mobile app, then you can use that link there and watch that tutorial So there's two different types of orders that you can set up on by bit when taking profits There's a market order or there's a limit order now When do you use which when we're taking profits? We always use limit orders So you can just set up a limit order and it's going to fulfill once the price reaches that spot Now when do we use market orders? We usually use market orders on our stop losses and on breakout entries That's the two times we use market orders and we use them a market order Combined with a stop order. So it's it's considered a stop market order and Basically what that means on by bit? It's considered a conditional order They call it a conditional order here when the trigger price activates. So we set our price at You know, $1100 and it activated at 1100 it will sell at the market price. So it will it will find the best Bid currently and sell it at that price. So what market order does is it makes sure that your order is fulfilled a Limit order it might not get fulfilled. That's why on stop losses and breakout entries You always want to use market orders and to take profit You want to use limit orders and that's not something that you're really worried too much about So for this case, we're going to go ahead and use the limit order So 25% of our current contracts will be 1477 then we're gonna go ahead and hit reduce only to make sure that it only reduces our position and then We're gonna go ahead and hit sell or short You will see that once we set that order up boom the order comes up right here Now we can see our order for 1477 contracts at 1110 right so now we're gonna go ahead and set up our second take profit So let's go ahead and put it 1130 for the same amount of contracts 1477 reduce only We're on we're in limit isolated and then we're gonna go ahead and hit the cell So now you see that we got a second Cell order set up here and now we're gonna set our third and final Take profit, which is gonna be up here at the previous high 1170 for 1477 contracts so now you guys see that we have all three of our take profits orders done So if we hit all these prices, then we're gonna have 25% left now What do you do with that extra 25%? That's what we're gonna talk about next. Alrighty guys I hope you guys have enjoyed this video so far and if you have found any value so far I would appreciate it if you guys will hit that subscribe button hit that like button I know you guys might forget. So I'm just giving you a little reminder Next we're going to be talking about the runner strategy That's the bonus tip that we have for you guys and that is what makes this profit-taking strategy so Valuable and this is what gives you your edge. The runner strategy is what helps you Maximize your winning trades. So let's take a look back at this trade Let's pretend we hit all of our targets and now we just want to trell it for as long as possible So the way you trell it is with a stop loss So you have to create a stop order remember on buy bit for stop orders. You have to create a conditional order So I'm gonna hit conditional and I am going to make sure that it's in market The reason why we're choosing market is because we want to make sure that the sell Fulfills if the price were to come back down. You don't want to lose out on those profits. Trust me All right, so I set up the trigger price 1050 and let's say that our remaining position is 1477. We're gonna hit close on trigger and We're gonna hit sell. So now you see that this order just popped up. So we have at 1050 We have 1477 contracts, which is which is the remainder of our position And we're going to be trelling the price with this contract with this trust out. Alrighty guys that pretty much covers it We've gone over exactly how to take profits in every situation to maximize those winning trades Then we've covered how to do the runner strategy That is a very popular strategy and one that we use all the time to make sure that you Maximize those trades and give you that extra 2.6% Edge which in the big picture and the long run Makes a big difference guys Make sure to go ahead and hit that subscribe and hit that notification bill because sometimes we put up videos and they might have trade setups in them for you guys to make some profits and If you guys watch the videos late, you might miss out on those trades. I don't want you guys to miss out on money I'm sure you don't want to miss out on money So make sure to subscribe and hit the notification bell if you guys found value in this content in this video today Make sure to go ahead and hit that like button just smash it a couple times for me And that's pretty much it guys I will see you guys on the next video and as always peace and love. See you guys tomorrow


Loses it, Wordle once, builds a number app. Developers journey, we all lose eventually. So there it was, down to my last guess. I'd found the first three letters and was confident I narrowed it down to the last possible option. I had not, proxy, the word was proxy. How do you forget the word proxy as an engineer? So you lost it, Wordle, what now? You could write a self-help book. I did not do that. I experienced what could only be described as grief. With loss and failure often comes grief, even when losing a simple game. We all grieve in our own way. We process it, we handle it. In grieving failure, I still try to find opportunity. Failure often sparks inspiration for me. So I got an idea for my failure. What if I were to build something that could suggest words based on previous guesses? So now we get to the point of the talk. No, the other one. No, the other, other one. Yes, that one, fun. So personally, I was not having fun with the game, but seeing all my friends playing still made me want to participate. The idea of building something sounded fun to me. So really at the core of it, this talk is about finding fun and joy where you can. For me, it was to remember. It's been a long couple of years. I wanted to get back to the idea of engineering as an act of creativity. There's something special about working with a tool that you love. For me, Ember is one of those tools. A guitar, a paintbrush, an IDE. They're all really just vehicles for creativity. I think that most of you watching would agree that coding can be an act of creativity. Now I'm going to walk through how I turned my idea into an app. First, I wanted to define my minimum requirements so I had a goal to meet. For my initial idea, I determined that I should build something that would do the following. Given input letters of three specific types, I should be able to derive a subset of five letter words that are possible with the input data. But first, I needed words, lots of words, whoa. So I started searching for lists of five letter words and happened to find a couple of sources that looked promising. From the list I was able to find, turns out there's about 13,000 five letter words in the English language, give or take. However, many of them are either proper names or so rarely used, it should probably be excluded for efficiency. So I cross-referenced my list with another that was ranked by frequency of use and whittled it down to about 5,000 commonly used words. So now I had some words to work with. Before I go much further, I should probably explain some terminology that I used throughout the talk. For every guess, I get information that I can use to narrow down the list of options. There are correct letters that are included and in the correct position. There are included letters that are included but not in the correct position. And finally, there are excluded letters that aren't included in the word at all. Given these three types of letters, we can actually narrow down the list of possible words pretty quickly. This is because correct and included letters have additional information, specifically a location where the letter is or isn't. As an example, say that you guessed the word ember and this was the result. Now let's take a small selection of possible words and see what this information can tell us. Correct letters give us the most information as I can exclude any word that doesn't have a letter at that specific position. So given that E is the first letter, we can exclude react, learn, and bears. The rest of the words have E is the first letter so they can stay. Included letters are almost as useful as I can exclude any word that has the letter at the position. With em in the second position, we can exclude ember as a possibility. Further, we can exclude any word that does not have an em since we know that em has to be included. So egret and earth are out. And finally, excluded letters give us helpful info since we can exclude any word that includes them. Looking at the R in the last position, we can actually exclude any word that includes the R. So that leaves us with exams. In fact, out of almost 13,000 possible words, this one guess brings us down to 15 possibilities, four of which are more commonly used words. Next, I started with a small prototype. So for my first prototype, I tried building a node class that took the guess input and Bruce Force compared it to the list of 13,000 words for possible matches. As you can see here, it wasn't very performant. So obviously searching 13,000 words or even 5,000 words can be extremely slow if you're not careful. So I called my friend Al. While building my prototype, it occurred to me that I could use the known letters from the guess data as a dictionary key to look up the words that include them. For indexing, I use every common, I'm sorry. For indexing, I use every unique permutation of the letters in a word. That way we can quickly identify a subset of words that contain the letters from our guess data. For instance, the word ember would end up with something like this. First, we sort the word for normalization and then we iterate through building permutations of smaller and smaller sets of the letters in the word where we end up with something like this. Finally, we combine the data and merge it into one list. Using these values, I can build a dictionary of letter combinations to words that contain them. The alphabetical sorting that we did at the beginning makes duplicate removal very easy. To speed things up, I extracted and sorted, sorry, I extracted and stored the position indexes so I don't have to recalculate the permutations every time. Now that I had a brain, I needed a body. For which, of course, ember is awesome. Ember makes building a reactive app easy. Thanks to track properties, you can build elaborate systems that are simply driven by state flowing through the app. Auto-tracking is magical and I don't care what you say. It builds a foundation for everything. All of the app state is accessible through services which can then be used everywhere from custom classes to templates. I use custom class instances that manage state for the components throughout the track, through the track properties rather than using models. This lets me use the reactivity model to rely on guest data anywhere in the app with none of the drawbacks that you would expect for doing such a thing. So here we can see the reactivity model in action. The tile components use the derived state from the letter custom class and update automatically. As we saw earlier in Jim Schofield's async talk, resources can help encapsulate complex logic to be lazily accessed as derived state from components or templates alike. They can also solve issues other than async fetching. I was running into an issue where I was trying to render too many elements to ones, which was causing a slow initial render. I'm not exactly sure if that was the cause, but that was my theory. To test my idea, I wanted to limit how many words were being rendered in one cycle. So I wrapped the word list in a resource and use set time out to slowly feed the words into the each helper over time. The resource acted as a buffer for the process that was slowing down the rendering, which fixed the issue. With resources, you don't need to worry about how the data is getting there, just what to do when it does. Here we can see the difference that it makes, comparing the before, which takes about five seconds to start rendering, and the after, with the resource as a buffer with almost no pause at all. It's a huge difference and makes a much better user experience, all thanks to resources.  Note that the layout is completely reactive thanks to track properties. The tile components are simply rearranged as determined by the keyboard setting. The setting is just a string that determines which keyboard information to use, which changes the letter order, and the same string is used for a CSS class that applies the style for the layout. And here we see the finished product in action to give us a clearer understanding of how it's used. With every guess, I update the letter status based off the guess feedback, which begins suggesting words. This first guess brings us to 138 possibilities. Our second brings us down to one option, Chal, impressive. So while it may seem like a solver, it's not actually optimized for that task. It takes no historical or external information into account, which would likely improve the accuracy earlier. I've never actually solved anything in less than three guesses with it. And really, the main goal is to aid word discovery because I'm bad at words. I couldn't decide on a name, which sparked an idea to make a slot machine animation to cycle through different names. I followed my interest and spent some time making an Easter egg, which was a lot of fun. Now lastly, I'd like to share some advice that's helped me on personal projects. Some tips that I've discovered for working on creative coding projects in general. Speed is absolutely necessary to get your ideas out. Getting bogged down by challenges unrelated to your intended tasks can mean death for a project. Use add-ons when possible. There's no need to solve an already solved problem. I use several add-ons for my project. So don't build it unless that's actually what you're trying to do, and then by all means, build it. Ember Apply is extremely useful for quick installs and new projects, be it Tailwind or Embroider, or you can actually use it to write a custom preset of add-ons that you use for your own projects. On the topic of speed, nothing's faster than using something that's already done. I highly recommend building your own custom starter kit. This could be a repo that you clone or fork, or you could use something like Ember Apply to create a custom preset to install on new projects. Building a template app that's already set up with your favorite add-ons can get you started that much quicker. Stylers are only as critical as you want them to be. Tailwind's great for quick prototype styling because it's so composable, but you can just use plain CSS if you're more comfortable with that, or don't style it all. It's your project, do what you like. Saves and save points can give you an extra life. So try and get into the habit of committing often. Commit often even for small changes. Having any git history can help salvage an otherwise unrecoverable wrong turn. You can use git tag to mark save points and then use combination of reset, merge, and checkout to manage history. You can then use git reset hard, plus your save point tag to load back to a specific point, but be aware that it loses any unsaved data. Or you can check out a tag as a new branch to experiment and explore. Think of it as save points in a video game. By committing frequently, you give yourself save points that you can branch or recover from. You minimize the risk of exploration because you can always go back. This frees you up to try stuff out and fail, or occasionally succeed. On the continuum of risk, it's like the difference between the save capabilities of a game on the classic NES versus the Nintendo Switch. Or for PlayStation folks, Returnal, where you lose almost all progress when you die, versus Ghost of Tsushima, where autosaves make it almost impossible to lose progress. Always try and start small in scope. I usually start with a prototype first, and then I'll try and break my ideas down into smaller tasks. I try and tackle one thing at a time, and you'll find that you get further than taking on everything at once. Don't go too far the other way either, and dive too deep into one part. It's not about excluding ideas, but rather a practice of focus. Well-rounded projects tend to live longer. Speaking of death, let's talk about project entropy. Every project has a natural lifespan that is influenced by the interest and energy that you can afford it. It's important to recognize and accept that projects die. Entropy sets in, life moves on. It's okay to let projects go. I think a project graveyard is a sign of a good developer. Some devs have tiny graveyards, and some are more prolific. And it's not unheard of to resurrect a project now and then. Along the same lines of scope, measure and follow your interest. Just because it's a fun project doesn't mean you should always default into treating it as a spike. Sometimes it's a great place to explore more rigid concepts that you wouldn't be able to do in a company setting. Follow your interest and see where it takes you. You should allow your level of interest to drive your level of complexity and effort. That is to say, don't waste your time on building things that you aren't interested in. Ember has thousands of add-ons. It's highly likely you can find an add-on to handle parts of a project that would slow your progress or distract from your main goals. Most importantly, run wild. It's a perfect opportunity to over-engineer or try out that experimental feature that's too risky for prod. Use tabs instead of spaces. The only limit is your imagination. You can find my app at jakebixby.com slash wordle and the project source is on my GitHub. If you'd like to work with me, audit board is hiring, so please reach out. And finally, thanks. Has this ever happened to you? Have you found yourself playing a popular word game that your friends talked you into? Then suddenly forget every word you've ever known. Perplexed by starting words or any word at all? Felt annoyed when your partner gloated about getting the word that you missed in three. What if I told you that there's a way that you, yes you, could somehow enjoy wordle after all? Well, now you can. Try a new wordle finder. Do more efficiently, sort through your options and find the right answer quickly. The reactive UI built with ember will help you find the answer every time. Act now and you'll also receive bragging rights as a special bonus. Take that, smug partner. 100% reactive UI built with ember, not available in stores through a cousin's room, it's MLM, or by summoning a demon. Get yours now at jakebixby.com slash wordle. That's jakebixby.com slash wordle. And start winning at wordle now.