Welcome everyone to this special webinar is presented by Exchange for Media in association with Media Mantra called Redoot Mantra. If you see we are all going through very tough times we need a mantra to come back to get the business back. So this is a special webinar as I said presented by Exchange for Media in association with Media Mantra and we will be talking about ways in which businesses can come back to normal. How communication would become the greatest enabler of this comeback. Before I go further I would like to introduce my esteemed panelist. I have with me Diksha Dev, founder and CEO in CubeSense. I have Vikas Anand, the partner, Flip Spaces, San Banerjee, CEO, Adda, Nitin Goyal, Vice President, Strategy and Delivery Excellence Branch, Paras Arora, Founder and CEO of QDesk and Mr. Udhir Patik, Director Media Mantra. Welcome all of you to this session which is presented by Exchange for Media and Media Mantra. So my first question to all of you is that why do you have while unlock one I can see my voice echoing anyway and we are all trying to resume businesses in this kind of a setup. How important role would communication play in building that confidence, that new narrative of trust among stakeholders. So I want to start with you Vikas, if you could tell me how do we build, how can communication play a role in it? So thanks Royal, first of all privilege to be here and this is a very good question, we have been thinking about it, we have been seeing a lot of things, a lot of news coming in each and every day. So communication plays a very very important role. This is the time when everybody is thinking that what is going to happen in the next one month, two months, six months down the line, 12 months down the line and of course there is a lack of clarity in most of the things. So communication, frequent communication from each and every one from key stakeholders will definitely play a very very important role in whatever is coming up. Right. Nitin if I have to ask you the same question, how important is communication for the reboot strategy for this mantra that everybody is looking for, coming back into question? So I think my mantra has really played a very pivotal role in sustaining the pipeline of communication which we never broke during this tough time and eventually when the entire word was locked down we never were locked down and in fact mantra really helped us to reach out to our clients to give that confidence that we are folding on you, we are holding on our foretail and just stay with us. There is more value which is to be delivered together in the future and since my branch has already been working in the last couple of years along with mantra to create that positioning that we are there to really work on tier 2 and tier 3 cities where the India, the heart of India and her culture mostly lives and my branch is committed to preserve the dreams seen by these many hearts in tier 2 and tier 3 cities by ensuring that they work fearlessly in good comfort and produce value at their workplace. So we already had that COVID compliant private office spaces at our locations. Mantra helped us to reposition ourselves that we will sustain the business in the long run. It's like keeping the nerves and the arteries functioning so that they can pump the blood back to the heart which is the headquarter or the head offices of these corporates. We were very much in the game and thank you Mantra for keeping us alive in this game. Thank you. San I want to come to you with the same question. How do you see communication as an enabler in this comeback of business in the reboot that we're talking about? Sorry. Thanks Rohel. So in our case PR has been a very important part of our limited marketing budget. I think every company has had to relook at their marketing budgets during these times and we took a conscious decision that PR is something that we do not want to disturb because when this whole thing started we realized that our segment was undergoing a lot of changes like everybody else's and when that happens the companies who continue to survive and grow need to keep reinventing themselves. They need to figure out innovative ways different ways of running business reaching out different targets that they may not have reached earlier and offering different products and services. When you do that and you want quick visibility into what you're doing PR is one of the best ways of taking that message around and it has been very successful for us because the initial days and what ADA is it is a platform for apartment residents. So you know the entire population moved to homes so that's apartments. So a lot of services like you know people were looking for groceries medicine delivery etc which was completely disrupted and on ADA we could help them connect with vendors who would do those kind of deliveries right very new kind of vendors who were not there earlier it's not the usual amazons and big baskets right. So during that time we got a lot of outreach done thanks to Media Mantra a lot of publications that we could get for all these new services that we were bringing in place and as the whole situation evolves also I see a very important role that our PR partner is going to play along with us. Parish sir same question to you apart from you know other strategies that you have in place about marketing and other long-term vision tell me the role of communication in making this possible what are your views on that? That's actually a good question and a good start to the webinar. I think it is the most important aspect at the moment because you know we all need to understand that this pandemic is a lot of people call it as a novel corona virus so everything about it is absolutely new and there is and there is something called you know asymptomatic so 80% of the people have it but they don't know and but they would end up spending it so I think the communication has to be effective we are living in the world right now where media overall and overall there is a information overload so how do you stand out as far as your communication is concerned I think we need to be sympathetic towards the team colleagues clients on the supply side our partners I mean we are learning from them so we are constantly engaging like my branch is one of very important partners of QDES on our tier two tier three city level and we do a lot of business with them we are learning from them so everyone is taking precaution and you know the key word is that confidence with precaution how to instigate that in your communication and be and stand out at the same time Diksha I want to come to you with your quick thoughts on this if you can hear me yeah so the same question about you know rebooting coming back communication as a piece as a tool to that how do you see it what are your views about you know communication as an enabler of this rebooting this comeback okay so as you know that communication is the key if we are talking through zoom or probably any media that is a very important the key is communication right so I think in this situation it is important for all of us to understand the air is the medium but we don't communicate things we'll never gonna solve because whatever is the problem say for example so we have to pick one we have to evangelize people what to do what not to do not only covid in most of the scenarios right so I think communication should be a great enabler and the parameter of communication is first digitizing the mode that means you have to digitize it if I want to reach to you the medium is the uh this tool which is zoom right and for that matter we must be using like a lot of other medias so I think for us is like digitizing the complete modus modus operandi digitizing that I'm sorry I'm just speaking a lot from the morning so digitizing that and then the second aspect of the complete thing is making it a logic statement that means it should not be like you should have that logic you should have that gratitude you should have that sense in you and then forward and make them understand this is the right path second which is very important in this complete journey is that we should understand to our SOPs starting standard operating procedures that should be taken care of that's again very valuable question just say uh we completely understand that most of the workers because your migrants okay that is important we sit in AC it's very easy for us to stay here and work from home but what about them for them it is important that digitalization should be there and it should be there in the own language if I talk about myself I've created community throughout the technology space so being a global technology leader it's important to be a community leader and tell them what is the right thing and what is the wrong thing so her cheesemate pin se lekar aap kuch bhi chees banata hiya communication is the right model and with the help of communication we can fight corona so that's the crux of this yes over to you thanks uh uddin I want to bring you here you know you you are the you are the expert in this domain a thought leader in this domain tell me I mean how how what what people have said here how do you see these viewpoints you know what what do you think about what they have said the role of communication thanks Rohil I think what is important right now for me is I'm glad that every brand whoever is sitting on this panel understands the need and the importance of communication right and if you remember we were speaking about communication two months back when I was on the panel and we were discussing about what sort of role communication would play and during the pandemic one thing is for sure that communication has taken this in this stage because you know if you look at if you look at brands communicating their communication has to go right you can't even though it's a pandemic you can't stop communicating with your stakeholders because at any given point of time you have to come back to normal life right you need to have that sort of credibility which is going in the market so that is that is most important how will you communicate you would you would do that how will you reach your business objective you will do that via communication only right so I think communication would play a very important role now look at one more thing which is important is you know finding you know opportunities out of it now look at look at this adversity has teach us so much so many things no one no one no one was a hero here three months back now we have understood how things are shaping up why we have understood is because we are communicating with each other on a regular basis normal life we would have had this panel during our conference and you know in an auditorium today there are around 200 people who have joined us you know we are discussing via zoom so this is something which is very important and I think this could have only happened because of communication right second thing is which I want to talk and one of my fellow panelists also talked about is social media right look at where social media has reached today what could have happened to our communication channel six years down the line on five years down the line we have done it in three months we are actually converting leads we are converting businesses and brands are doing it via communicating through social media and from critical sources like you know PR or probably publications and newspapers and this could have only happened because of strong communication teams and strong consultancies right so I'm glad that you know as a firm or as as a professional we could play a role here and I think communication is very very important and everybody understands that way right I want to start the next question with you Paris you know what has happened in those 70 days is also that you know customers you know they have also gone a certain attitude shift they have they're also looking at offerings you know in a certain way one is there a any perceptive perceptible shift in the way they see the you know services now than it was earlier and how are you trying to adjust it to this new expectation that they have sure you know we last three to four years we've been talking a lot about shared economy in form of Airbnb which was on the travel and hospitality side and then you know moving to co-working and co-living I think this pandemic post COVID there's going to be a strong emergence and acceptability of something called flex economy everything is going to be you know on demand and flexible so there is going to be a transformation and the whole viewpoint towards investing in capex any sector any industry that is going to be a big question when the whole economy is recovering or fractured what they do is they they want to attach a lot of aspects especially investments and cost with the business performance so it's not that people will move to flexible offices no commitment offices no capex offices even the business would become flexible so from hiring to office space to vendor management all would need a on-demand no rigidity no long-term commitment so everything is going to move towards flex flexible economy this is one thing and we internally are preparing for that we you know one big thing which is going to happen is that a lot of huge enterprises they used to have you know 100,000 square feet or maybe more than that as a head office now the whole concept of head office will become like a you know a strategic corporate office where they will have us data sensitive or a senior leadership team staying there and that would become like a hub or the world and it would be supported by multiple spokes that could be in form of you know multi-city or a multi-micro market kind of you know remote offices satellite offices and then the last leg towards you know working from home working from home has established itself as a phenomena and there are certain industries and sectors who have embraced it very well yes work from home works provided your you know work is very tangible in nature which you can monitor and track but overall the you know work from home overall compromises on productivity and tracking so yeah so we should be prepared that there would be certain portion certain percentages in a lot of sectors towards work from home and remote working and office space head office getting smaller this is from the standpoint where we are Vikash same question to you Temi is this shift in consumer expectations a permanent thing that's going to stay are you realigning your offerings to that you know how are you looking at a quick kind of adjustment to this new reality definitely right so this is a very good question very key question I would say so frankly the first part of the question is whether the consumer behavior is changing or not so definitely it is changing and it is changing every day so you know yesterday if you have talked to somebody and asked about the requirement that the one was something else today again you go to the same client and ask about the requirement this is something else primarily since we are into interior design and building commercial spaces I am frankly being fortunate to to you know get in touch with a lot of founders and a lot of enterprises in last 10 to 15 days so the basic tenets of design is going to be changed as far as the office space is concerned you know the center will now be the hygiene and sanitization you know any office space any commercial space will have to maintain certain levels certain level of hygiene sanitization needs to be more and more frequently and things like that will keep on happening right the second second thing which personally I have observed is a is a lot lot shift is that you know 10 to 12 years back the office design in terms of trend has been changing to a very open office concept right so cubicle we are transforming into a linear workstation and things like that now we will take a step back probably you know all the offices will shift to cubicles linear workstation and things like that will will get rid of the portion for you know for for a matter of time at least for the for a couple of fiscal years we could say definitely so yeah behavior is changing consumer is changing demanded changing and we have taken several steps to you know to come to the conclusion where you can provide some of the products which are very relevant to the current design scheme so I just also I just want to add this bit to it how important so how do you readjust to this shift and stay profitable at the same time yeah yeah yeah so where does the role of you know the right PR I mean does the role of a right PR come here or definitely definitely as as we already discussed the communication is very very important at this point in time right sending the right kind right right kind of expectations sending the right kind of you know words and messages to the people is very very important again pertaining to the same question we recently launched a different vertical and the vertical is called remote spaces as the name suggests that you know whenever you want to restart working from your office obviously you have to take care of certain things as I said that hygiene would change you know the doors will not remain the same doors push and pull doors this will change to a sliding sort of doors sliding partition sort of thing right the biometric system will not be the same right now we have we have been using finger-based biometric system but now this has to be a face recognition system or palm recognition system something like that so that is the reason we have launched this space this new vertical you know to make enterprises equipped with the new new change and that is how the PR and the agency is taking a lot of playing a lot of role because the communication hasn't really faster we have been reaching to a lot of enterprise in a very short span of time and that's the that's the boom of having a good PR agency in place that far right make sure I want to come to you first and then I go to san and this shift is there I mean everybody is agreeing that the demands are different than pre and pre-covid and now the time is unlock one tell me how important role does communication part again play here you know precepting you know and staying profitable having the right PR I won't understand from you how important has now this fact become for you has it become more important than pre-covid how is it like for you okay for us because our journey was since 2017 only pre-covid only our journey was contactless and our whole mission was to go contactless throughout the globe our mission was to go contactless and one thing I would like to add only software cannot help in achieving that I meant to say software can do it but only software cannot do it in people when they talk about face recognition face recognition doesn't have a legal aspect in terms of when we talk about data aspect and ethical security and ethical hacking aspect but because being an ethical hacker you can face and crack this and and and then if you go to supreme code there is no legal aspect when you talk about thumb or we talk about face it's very easy to do that and as per person when you talk about our company our company who motivates us to get contactless everywhere I mean we make circuit create the circuit a couple of other economical head but at me never met a bad at me but I was a or go to the circuit up can be like I said elevator bus you know lift access control anywhere what that help you one circuit will help you to go everywhere and make contactless journey possible at this point of time just say you said that communication is very important but communication is only possible not with the software but a listener side has to a hardware that means if we're communicating using this phone phone be a hardware or framerate but I don't think from a communicator bar you the communication can be safe or safe so but I will not be able to get up to pick up a hardware when I bought some of it up just say uh uh we can't see me but we are planning a lot of things and going contactless which is really good and he I really appreciate his points but here we should consider this as well if we talk about contactless then again China again foreign company give me hardware no that's not the game so we what we have created 2017 that we have to create a hardware in which software we are a player but hardware may be a player and the only challenge is this is the software this is a hardware they have to communicate and when this is done we are the world best country and we are the so powerful country so I think that's uh that summarizes your communication aspect as far as the products concern let it tell me the importance of right PR in this situation okay so uh uh yeah so actually uh um uh at my branch we truly are living the philip courtless definition of marketing which is the science and art of exploring creating and delivering value to satisfy the needs of a target audience and create a profit but our profit is not the revenue which we make from the clients only per se but it is the hope which we are giving to our clients each day the hope to start your day with a safe happiness at your workplace a safe happiness at my branch and communication really helped us to deliver this message loud and clear to my clients and I would definitely say that our business model has its root in partnering with our clients so we never saw a short term route we never took a short term route with our clients when we shared the revenues with them we shared profits with them we definitely shared losses with them because we went back to our drawing board and we reinvented ourselves in a way that as diksha said that this is the time when uh we need to bring the communication the power of communication and digitization to uh make it a very robust model of delivery for the clients so as I said that we have reinvented ourselves with our clients these clients and you know named my branch for our evolution we are the only organization in india after regus or any other multinational who are just with 14 cities coverage we are already there in 30 cities and counting 100 by next year and our plan is very simple that we are up your local sales office but we will offer you a complete package of a smart office solution we are a shared space we are your dedicated dedicated space we will bring lead management system to you we will bring packaged analytical model to you we will bring precision marketer to you we will bring intent management to you we will bring knowledge hub to you wherever we will share the best practices and optimal strategies across our multiple clients and we'll create a cross learning platform if today flipkart tells that i'm having this problem at my ranchie my jamshed location we will cross share the success stories of a Bangalore or probably from a Calcutta or a Noida branch let's see how we the we and clients together have worked over this communication aspect and make the make our business more digital and not only we are your infra and ancillary support not only your local sales office support but you can rest on us you can trust on us for complete business delivery so as i told you that we are working on your local sales office smart office your happy office all is happening because communication is the core is at the core is the epicenter of having of facilitating us to deliver this value to our clients sand i want to understand your thoughts here from the expectations you know and the product offerings that you are trying to uh offer you know to match those expectations can you tell me how has it changed before covid until now and how are you matching to those new expectations tell you what you is on mute i wasn't speaking either so nothing missed uh well how have the expectation changed see um as you know we sell product to the real estate for automating managing of communities and you know apartment complexes as well as to some extent commercial complexes the expectations have changed that more and more buyers are looking for essential product they're like i do not want to spend much on software because i do not have visibility into how my budgets are going to be where i would need to allocate my costs more dp and things like that so we have taken cognizance of that need where people do want software but they probably want just the minimal right so what you're finding more and more customers do not have the time to go through a whole elaborate demo of what you're offering and all they expect you to know that the boat they are in and tell them that look this is the minimal that you can get started and get a lot of value let's leave the rest for discussions later right so we've been able to carve out a package called a essential package which we are actually offering free for every apartment complex residential layout which just has the minimal which is the official communication channel where the rw can communicate to all the residents it has the discover platform where they can find all the local vendors who are doing those essential deliveries and services and all that they can find emergency numbers like the local hospital ambulance numbers etc so all these things in one place but it does not have our higher features like billing accounting help desk asset management and all that stuff right so this is one of the things that we have done to meet the expectation of the realities in this change market so did i have get your communication perspective there how have you seen the shift happening the expectation shift that has taken you yeah i agree so yes there is a definite shift in the consumer behavior you look at brands they understand what our consumer looking at so for example in cubisans started she or diksha was telling us that she started to in 2017 she knew where the industry was moving right similarly adha has shifted the it to essentials right and for more than you know anybody else you look at the e-commerce websites today right look at flip cars of the world look at snap deals of the world they are delivering essentials now which they and they are focusing big on that why are they focusing big is because they understand there is a shift of customers behavior consumer behavior and that's why they are doing that right so for that also they have again rooted in communication and that's what has happened now look at the why going to consumer change shift you know look at our internal shifts which we have done in an organization as a whole right we are working from home today that's again a shift as a target audience internal target audience right so i think overall if you look at the entire industry a lot have changed and you know people are intelligent and we all are intelligent to you know come to with a solution and we all have done that and brands have become really i've seen brands becoming more matured now over the past three months wherein they they know what they want to communicate they know that okay these are the three things which they want to communicate in the next three months you know i work as a firm we work with a lot of startups in the cities while when we when we started working with them we used to educate the brands that okay you know you will have to do these things and you know now the brands know that okay guys we want to achieve these two targets right because they know that customers are not looking for everything customers and consumers are looking for these two odd things during this pandemic time and and this will be same for the next one or two years till the time we don't go back to normal right so i think a very important customer behavior has changed so has brands evolved during this time and i think i see brands and organizations keep evolving uh in the coming times as well Paras sir to you um so rule of technology is being talked about and everybody knows how important it is for that reboot process you know tell me uh if we talk about rebooting real estate through tech technology what are you doing for making workplaces workspaces optimized if you could take us through that so um if i have to be specific to what qdes is up to so we have recently created a platform uh which is on basically a concierge it's a communication concierge for occupants and the workspace uh wherein from issues to visitor management to you know room booking and then finally you know overall community communication so you know till now it was very human driven uh you you have a center head or a admin in a workspace or community manager in a co-working space uh they used to run around try to have you know uh you know manage the entire blue collar staff in terms of housekeeping security now you know with this uh it's called eva uh with this you don't really need to have you know one community manager for 100 people the same community manager can manage three centers or four centers the entire communication is real time the entire issue management is real time and you notify for example uh you have to take certain precaution while entering a particular building you need to fill up a form so everything can be optimized through the platform this is what we are doing and i see lot of technology adoption uh across real estate at the moment uh it could be as informal as whatsapp but a lot of people are using like the society where i live in they use uh something called society connect uh which is for communication between the rwa or the facility connection can you hear me now yeah we can hear you so i'm saying every uh you know whether it's residential or commercial people are adopting to technology and this is a great time to adopt technology uh technology can bring in efficiency uh technology can bring in the entire process real time so i was giving an example of where i live it's a society in good bow and they use something called society connect which is a communication tool uh from rwa and facility management to the residents uh it includes all the aspects from you know paying for your electricity meters to notification and circulars on covid and precautions uh so i think it is making the whole living experience a little seamless a bit more communicative and on the commercial side us and you know there are other platforms also uh which talk of bringing in efficiency which and also easing out the pressure which community manager or the admin manager used to have i want to come to you vikash uh so we are in a socially distant zero touch world you know and tech is where we all connect you know they're very you know it's helping us type through this phase tell me how are you using uh tech to reboot uh what is the case study from your side definitely so well uh before i talk about the uh our brand using technology this part i would slightly take you know liberty of i'll take the liberty of taking a couple of minutes and you know talk about technology more the best thing which has come out of this situation the whole scenario is that we have started you know looking at technology as the front pressing thing right uh e-commerce companies a lot of tech startups have been pumping in a lot of whole amount of money just to make people adapt to the technology and that shift has been very exponentially exponentially fast down right we would have we would actually observe that things have been you know people have been uh placing orders online buying everything is happening online a tech has has taken a lot of shape and things like that right now coming to our part so uh you know uh if you're talking about commercial real estate it has three to four different killers the first thing is the discovery part you know how do you actually go and write the kind of uh right kind of property for yourself that's the discovery part the second part is once you have the discovery done that the next thing which takes place is transaction right the property closer and everything things like that the third part would be where we actually come into the picture is slightly about design and build that's how you design your space and sort of you know you get the contracting done in that part and the fourth bit uh would be property management and anything which enables you to manage the property in that sense right so everywhere there have been a lot of startups working towards using technology and you know giving better consumer experience and things like that but now is the time I think you know people will take a shift and definitely look at the technology as the front facing as I said and this will change the entire game if you're not digital your product or services is not you know properly digitized when it comes to commercial real estate it's actually very difficult to sell now you know so uh coming to my personal brand experience so we have been using virtual reality as a tool as a very powerful tool to you know to to engage with customers and helping them with the interior design in real part I'm sure this technology is now now act as a boon for us as a brand. Nathan you have quick thoughts on this? So as I already said that we do have proactively worked to manage the social distancing aspect within a delivery model we have always been a COVID compliant organization and have the provision to provide extended safety space hygiene desk space within the private space layout so we very few people uh uh knows that it's not about our service delivery to the clients very few people know that my branch only is into the services but my branch has a very strong arm called operations called property scouting we do a very deep dive study on a property layout to ensure all compliant guidelines very few people know that we have a such an exhaustive list of compliances which we undertake and we do our due diligence to ensure all these forthcoming issues to be addressed we have stationed our branch head our branch manager at each branch to ensure the safety the hygiene the sanitation and we never leave we never outsource such critical operations to anybody moreover our website is not an information website our website is an action website it is always showing the real-time updates on very important and critical aspect of fumigation sanitation branches updates or they're getting up and what kind of activity we are undertaking that kind of complete visibility to the clients and that is how we have sustained in in the long term and fruitful relationship with our clients that trust and that transparency which we have created uh the uh this is this is like the legacy uh which we have created and inherited from Narayan Pargavaguru which is in the DNA of Narayan Pargavaguru perfect then I want to come to you uh your um uh space is a little different you know so the question for you is uh how are you trying to create you know uh family oriented you know friend family friendly uh seamless experiences through technology to monitor you know the entire space for example that you have that you manage how are you using technology in your case so first off I would like to share an interesting trend we are observing you know can be useful to my uh peers here uh quite a few communities are using their common space you know they are changing their common space like party hall and all that to co-working space right so I know one such community who's a customer tv s uh tv h property in yes Rohel uh we're losing sorry we're losing the between we're losing the connection oh I'm sorry I think we can we can hear it okay okay perfect okay all right yeah yes so that's something interesting we are seeing uh actually there are quite a few builders who have created the residential campus in such a way that uh there is facility of uh you know working space within the complex itself like if you look at Brigitte Metropolis and Bangalore Shanthinike then of course there's a whole uh integrated uh construction uh this is something I think we should watch keenly where uh work-life balance would mean that having your home close to the office or vice versa right and uh uh this offers you know we all love to be close to home if we you know are looking after children or you know elderly people and all that uh but then we also need change of space cabin fever right so work from home in future may not necessarily mean that you are working out of your bedroom or living room on an extra study or office room right it could mean actually a dedicated space especially in the context of a community living where you can actually mark out a space like you mark out a gym you do not all each of us do not buy a treadmill in our house when we have a community gym right so business centers which is quite uh um popular in apartment complexes in Dubai could also become part of future construction and residential communities you know where uh those of you who are experts in setting up the interiors of these office spaces it's quite possible that you know it would be done in much smaller scale but in more uh uh you know regular communities so that's something that we have noted other than honestly speaking our product as such does not have much to do uh with this uh you know the workspace related thing the work from home related thing apart from the fact that in future if indeed these kind of business centers come up it would involve booking by the resident you know whoever wants to take space there and all that stuff probably they will pay the association or the builder who's going to spend on the capex of setting it up and all that stuff so that is where our product will come in in making sure those billing and collection and renting and all that stuff is happening fine that's something that I'd like to share. That's very good I just wanted to add Sohail what she said I think it's a brilliant point uh you know that's what we have also noticed and this is going to be the shift when people say work from home it may not be work from home it basically means work from anywhere now anywhere could be you know a productive remote working environment it could be a neighborhood co-working space or it could be within the society converting some part of the clubhouse into uh you know kind of a mini workspace uh but you know work from home is right now the norm because it has been imposed but going forward if the corporate enterprises they allow certain part of the team to work from anywhere which and at the same time not compromise on productivity and you know the overall monitoring of the work I think going forward there would be 10 to 15 percent of every company can experiment with productive remote working and as a platform this is what we've seen that uh some corporates have started booking 55 desk in multiple uh localities and micro markets on our platform where uh you don't have to pay a hefty security deposit long term agreement or lock in period you just pay as you go either you pay on a day basis for a hard day so you pay on a monthly basis make sure your your thoughts on this the role of tech in rebooting and you know bringing back the business yeah sure thank you thank you so much that's a very good question by the way uh as every very esteemed panelists miss uh san and paris mrs paris has already mentioned about uh remote working in how we can benefit out of it we should also look into people who are working on the manufacturing area because but for manufacturing segment they have to go there they have to physically present there to get uh production done so in order to get those segments correct we need to make sure uh key contactless because me uh cater all the software industry we have in house software we have in house hardware and we have completely made in barat infrastructure as far as the hardware is concerned the pcb and the assembly and everything in india in manasur gurgao so for us it is very important to have that technology bend not in terms of like working remotely but also working in production segment with taking consideration social social distancing and uh you know wearing mask wearing those sops and you don't have to be there is it like so there are a lot of sops that we have to take care and we should also consider that 75 percent of actual labor force is working in the manufacturing segment so we cannot just deny that technology for them is something that so this is important we have a lot of customers and we're serving them but here what happened that they have a monopoly but that's a certain restriction but so we have to think very very precise that if we talk about communication we talk about making us is very good that we are sitting here we have a laptop we have a phone we can call but let's think about those people because so we need to make them enable first we need to give them some power like you can use wristband some bands which can enable them to create a heat map on your dashboard say for example uh and that terms that terms we enable us as like okay we are working as a managers and things running in a very good way which you said in a very straight with that communication this time communication from anywhere so that's the take as far as the products and communications uh so why why we are going through this tough challenging phase of social distancing not going out you know the unlock one is there how do you in such a situation you know how can you optimize you know the workspace what are you doing to make sure that the space that you have is put to the right you deliver the value that you intend it to deliver so for everybody's clarity I mean we are a transactional marketplace we don't own and operate any particular workspace we are a you know technology platform where people discover workspaces and these workspaces are you know across 52 cities in India what how they are optimizing right now is that you know they are also learning I mean one thing which we need all to push is through communication is a confidence in the market and confidence in the fact that you can go to office right now the office turnout ratio you know is very low a lot of workspaces are in the range of you know 2 percent to you know 10 percent attendance as far as physical attendance is concerned in the office I think as the unlock one has happened I mean we have seen in Gurgaon people are at the 2 to 4 percent I think in next 15 days are important we need to take a lot of precautions and people should flock to offices now and that's how we get normal and my co-panelist when she mentioned about the real India we so all the technology all the remote working is for the other side of the GDP not it doesn't pertain to agriculture and manufacturing they have to go to factories they are the heroes they have to manufacture and we have to overall enhance the consumption in terms of optimization which providers are doing they are maintaining you know social distancing there is no need to change the layout like I said if everyone is in affected in terms of business and cash flows this doesn't make a sense to that's what we've been advising providers space providers that doesn't make sense to redesign the whole thing because this is a temporary phenomena at the moment you know whether it we have second wave third wave it will continue for six months or three years it's yet to be evaluated there is no point in putting capex right now for another three months wait and watch just convert the whole space as per social distancing and government guidelines so keep a gap between two occupants so right now every center overall by maintaining the gap would be at a 50 percent occupancy and a lot of companies and it doesn't pertain to only co-working you know workspace provider or a you know any space provider it is for the company the occupants also they also need to maintain 50 percent kind of attendance so a lot of people are working in roasters so at any given point in time for the next two three months I don't see any space having more than 50 percent occupant second thing what they're doing is avoiding the meeting you know the meeting room usage they are converting the meeting rooms into workspaces so that they have extra amount of seats again keeping a gap of one desk so I think at a at a ground level without putting in capex without putting in too much of thought the best thing forward would be just maintain the social gaps within the office space brilliant I want to bring a Mr. Patak here he asked you questions and we have another 15 minutes to go Mr. Patak over here sir you're smooth it's on mute here thanks Rohail sorry so I just want to ask one genetic question and I know there are a few entrepreneurs here I can see three four entrepreneurs and I think my question to you is all of you you know and if you could just give one one line or two lines on this because we have got time issues now the question is how are you actually when you when you talk about you know working from home so and you know yes there is there are options for that for us right now but do you think that in the coming times it's going to be same for the you know once everything goes back to normal do you think the most of our companies would work from home and will productivity would be same as as it is right now because I to be very honest what I feel is that right now yes people are working more because they understand there is a problem there is we are in this adversity but coming back is also important mental health is a very very important role here so do you think that you know in the coming times it's going to remain same this is for you know as as entrepreneurs if you could answer or as leaders of different verticals you guys could answer them anybody can take it probably you know or Paris can take it anyone I can try a shot here actually these you know two two and a half months have been very important exercise for us because we've been in a transaction business where people discover office they visit and then they close and you know experience the office space now with this whole work from home we really did a very very deep study in fact a little scientific one and we came up something called you know PA which is a productivity quotient and its productivity quotient is a function of a lot of factors one is the infrastructure and environment second second is your your your line of you know work as a as a person I might be in a tech or a product team or I might be in a sales it's function of that as well it is function of you know the right temperature right furniture and then most importantly the sense of belongingness the love and energy which you can't have in office at home I mean the sense of belongingness or the sense of one purpose or a one goal love for the company and colleagues that is not possible it is very cold when you even if on zoom when you chat as a team level it is not there and finally there is something which everyone misses evaluating the productivity is something called Hawthorne effect now Hawthorne effect is something which you know when you're in office you have that you know little feeling that someone is watching you or you've been observed that enhances your you know you know work and you are part of that routine and work from home all these factors have been slightly compromised a little abuse so in the long run work from home is not the normal working remote working in a productive environment can happen but yeah there could be certain percentages of team like tech product or a very template based teams they can work from home this is my take but not overall okay I think I agree Paris yeah please go ahead Nitin okay I I I I very much agree agree to Paris because definitely it's about an ecosystem the eligibility factor the touch and feel of your office walls that furniture that chair the background that ecosystem so it's not about working from home it's about working in a more safe private zone where you can be productive obviously your focus your concentration your energy gets diluted and that is a very psychological factor which will play a great role and I think Harvard and Stanford have already started doing a lot of research on it and they started publishing that what kind of a long-term impact on the business is going to come from this work from the culture so when it was a very disastrous situation it was fine but now we really need to come out of it and India has always shown the way to the world so these three C's corona, COVID or cyclone even cyclone the three C's cannot defeat India because India has a very strong peak called passion yeah yeah absolutely I think a lot of positivity a lot of optimism that's that's nice do you want to come in diksha do you want to talk about yeah I was just waiting thank you thank you so much for that thank you Nitin and thank you for your feedbacks and views on the kind of post-COVID situations but one thing like you already mentioned very correctly post-COVID cannot be the post-normal I mean it cannot be the normal way that or her cheese kite pros and cons over that means if I'm working from home probably I'm saving my traffic time I'm saving a lot of time if I travel traveling through Delhi to Gurgaon every day and consuming two hours in and out so I'm saving that hours right and a lot of hazards lot of traffic abhi dekhiya jose COVID situation mein hai but nature ko katna achha lag rai matlab nature mein so every each and everything has a benefit and has a pros and cons like you mentioned very correctly Nitin ji but going ahead I think future mein hame comparatively ye dekhna hai ki aaj kaal jpne bhi loob jo bhi prakarte technologies used kar hai people people understood the technology plays a very important role but what I mean both technologies you are giving those money back to those you know people who are not from India and the Indian GDP is again the same so if we have to grow up whenever Bharat if you have to grow that kind of economy again and the you know for India and for Bharat it is very important to go back and check what you're giving back to the society and back to the business it's very easy to open a business and say okay you I'm delivering these services but do you think that money is going back to Sherman going back to the people and going back to the Indian are we creating a lot of jobs and that's the reason what we have identified a big big gap in the manufacturing segment and we want to close in future in post-COVID and our whole goal is to create our own POS machine our whole goal is to create refrigerators you know this Deshmab and our TV fridge and every all electronics from Bharat so that one thing we don't have to give 980 billion crores to China or to other Desh right and procure some devices I think this is the time to get a notion of Atma Nirvarta and Atma Nirvara Bharat agar modiji ne aaj bola hai Atma Nirvara Bharat bo isli nahi bola ki hum COVID situation hai aur abhi a payasal agar no it's not that it's something that it will turn up to make India the next global hit agar hum lo baat karte hai scientists and a lot of people go to you know DRDOs and making sort of innovations but where are the corporates corporates are losing the pace if you're going everything towards you know videshi those from those companies we need to understand that agar hame Bharat ko section banana hai to so that's my take post-COVID I think things gonna change people should have like Nitin that Indians mein bo jazba hai har na manne ka bo jazba hai ki we are together and with this together we fight COVID of course and post-COVID is a great great things for us and things are really good after that yeah so thank you that she okay can I come in between there are a few questions which which are coming from people's right right I want to come to you San there's a question guys just want to request panelists and the organizers and the audience that I have another engagement so I request for leaving the session it was a great session and if there any thank you so much if there any any specific questions to us to me on Qdesh would be happy to take offline thank you so much thank you thank you there's a question from peter martis to you San he's asking that how can you know there's a lot of brunch that that faces like yours have witnessed you know is there a long haul you are preparing for or do you see it a very short term loss you know how are you seeing that are you prepared for a long haul in this I did not get the question so the question is that you know the way the industry is right now you know some people are predicting it may last for some time in in the space for example you're operating are you prepared for that long haul are you talking about SAS products technology software in general yes yes okay no I do not think that honestly speaking in technology and specifically in our space I see more opportunities than setbacks because people are looking at digitization like never before right there are so many and especially when you think about facility management right traditionally it has been a very manpower intensive kind of industry and when you talk about IoT companies which which are talking about you know building management system etc they've been finding it very hard to break that and make a mark but I think in the current situation with the reduction in manpower availability even in India so that has been a big problem for India is that labor is so cheap people don't look at automation so quickly right but now that you know the good part of the migrants going back home and I'm sure they'll come back soon but in this window I hope that you know the employers will realize that you cannot depend completely on migrant workers and cheap labor first of all labor should not be cheap forever okay secondly they do need to look at automation so I see a lot more opportunities than the temporary setback that is there currently right right for because how important is how important is safety you know and how do you build that trust among your customers about that safety is here you don't want to venture out of their homes how do you build that trust around safety yeah that's again a very very important question as well so first of all you know even if today you want to start your office and start functioning again first of all you have to define the capacity that let's say I want to call 50% or 60% of the people to come to the office that's point number one that whether you are prepared or not but the second key question is whether the employees are they feeling safe to come to your workplace or not and that that's you know where the psychological things come to come into the picture and to provide that that sort of you know feeling of security so to say you have to come with the various solution as I said the first solution is that you know how frequently you are going to sanitize your washroom or your cafeteria area which is you know high-risk areas so to say so how frequently the sanitation is happening inside the workspace that's point number one how you are maintaining the social distancing and you know things like that in case any outbreak happens inside the premise how much are you prepared with the medical facility and things like that so you know most of the companies even if they want to start today functioning and a lot of them have already started functioning out of the office you have to be ready with a certain SOP that these are the you know 10 to 20 points I could take care of starting from the reception the person enters into the premise to the you know the last hour when he or she is living out of the office right for for san there's there a question for you around technology since everyone is currently on work from home is there any kind of family oriented tech which is missing out the process or might build to monitor home once office start working in future I'm sorry I'm not aware of any such okay family oriented tech as such but working from home you know to just add to the previous question that Udit had asked you know Avengers me there is a statement that Asgard is not the place it is the people right see mine is a product which can absolutely work from home you know people can work from anywhere because we are completely 100% online product and deployment support everything is online but what we have realized that that office is a place that's you know borns people that anchors people we have you know Delhi Dalit and we have dabbled with the thought that hey this is great we can work from anywhere right go Hashim love wherever you want to work from but then we realize no we just can't give up that office because when people think about work when they think about the company when they think about the team they need a place that you know they think about so that's something I thought of putting in in the previous question I'm doing it right with it to you what is your advice to clients who are working in this you know these tough times for example you know how do you what do you have to tell them to maintain that you know that hold with their stakeholder what can they do to enable that constant relationship constant touch base with their stakeholder hello sorry I was locked up there was a internet problem yeah so what was the question question is what was your advice to people to stay in touch and build that trust you know with their stakeholder in these tough times so so my only advice right now for everybody is to keep keep breathing this is the most important time and we all have to we all have to you know keep abreast with what is happening because every day is a new day for us right we don't have we don't know what's going to unfold but one thing is for sure things will change right and my only advice would be keep communicating whether it is with your internal team whether it is with your external team now today it is also important for us to communicate within the team right because they all of us are working from home there's a lot of pressure there are a lot of demands which are coming in from the customer side client side and you know teams you know younger lot try to they don't know what to do exactly so it is important for us as as vertical heads as as in the you know as as thought leaders to talk to the team and influence them and you know keep keep motivating them so that is again a part of communication internal communication is very important whether it is your whether the company is small or whether the company is big right the second is communicate communicate communicate communicate with your stakeholder this is not the time to stop communicating this is the time to do more communication right because this is the time when the stakeholders look at to you as how brands are behaving right now so only advice is communicate communicate communicate i'm so sorry we are out of time and we have a lot of questions i would try to send it to you through email and maybe get them addressed i would like to thank all of you for joining us for this wonderful session and look forward to many more thanks once again for joining us thank you very much thank you all of you thank you guys thanks thank you appreciate the session thanks bye