Your coca-cola bottler presents Claudia Claudia based on the famous play and novels by Rose Franken Brought to you transcribed Monday through Friday by your friendly neighbor who bottles coca-cola Relax and while you're listening refresh yourself. Have a coke and now Claudia isn't it wonderful getting an early start like this mama. Yes, it's glorious Getting an early start like this you two girls will be the earliest birds at the sale You ought to have your pick of the worm.  I realize Also realize that any other man would be very grateful to his wife for her trying to save them a fortune by shopping at sales Especially since we're going all the way to Westbrook for this sale and it's only for your farm equipment We're not even shopping for ourselves, but for milk buckets and brooms and things so a little gratitude from you mr Norton if you please money you are wonderful wonderful. I am surrounded this morning I can see that even mama isn't on my side mom and I are blood relatives So you must forgive her devotion to me David for the sudden, but I'll try good. We're almost at the station Can't wait to get me on that train. Can you nothing personal? I just don't want to be so late everything will be bought up Well, we'll probably be there before the store opens. It's only eight o'clock. Well, it's not raining I'd rather wait than be late any day David I think are you sure I've written down everything we need Can't think of anything else except one thing quick. Tell me. I want you to drive carefully Yes, that's all I knew it was the car you're thinking of. Well, they're not so easy to get these days harder than why Much harder in that case. I'll drive carefully.  Oh goodness I have no influence on her David She says one thing with me and does another with you I just remember that you have mama in the car and I am very fond of mama That makes you fond of mama and fond of the car you found of anything else. Hmm. You're very demanding this morning Aren't you miss is not yes? I am well in that case. I am reasonably fond of you too Oh David you swept me off my feet with those kind words nothing at all so drive carefully and follow traffic regulation Mommy hear how he talks to me David. I think you'd better say that all over again. I haven't the time mrs. Brown. Here we are at station Claudia see how he stops that car not one jerk now listen mama It's all right for David to talk about my driving He's a man that's expected of him, but I will accept no insults from you Besides what you don't even know how to drive.  Listen kiss me.  Come on lean up.  I'm gonna call me at the office when you got home Wait so long mama. See you tonight. Listen. Don't work too hard. You eat a good lunch Come home early. Oh, Claudia. It's only for a day be home tonight Oh Way to start a car Oh dear look at that sign West books in the other direction. We're going the wrong way. Oh, congratulations There's nothing serious mama just a minute lost. I just turned the car around and we're there Why don't you go around the block? Oh round the block is way out of the way.  Why is this looking behind me to see if there's a car coming? Have to look behind you mama. Well use that little mirror up there mama. I am driving David uses the little mirror Well, that's because he wears his collar starched Everything seems to be clear behind me so soon as the road gets wide enough. Oh, look There's a sign that says no you turn where up there ahead on the right Well, we'll be past it in a second. Well, it will still be against the law Honestly, everybody's afraid of a little law laws are for your protection and other people's protection from you Yes, well, I'll remember that Everybody makes you turns law or no law then why do they bother putting up signs? Sometimes I wonder I really do Here we go mama ring around the Rosie David should see this. That's all I ask right around Easiest pie Claudia yeah, that car in front of you. It's backing up a little bit dope. Doesn't he use his little mirror? Oh That did it can I open my eyes mama. Oh don't bother now.  I could see him so I well here he comes See look wild. Well slightly grim. Oh dear men are so righteous These matters. They are usually so right. Oh Dear he's shaking his head as if he didn't believe ah now he's looking at his rear fender Claudia get out and talk to him. He looks sort of sort of middle-aged doesn't he? Yes, you don't bet. He's an accountant mama Gray hat and gold rims glasses. He's an accountant. Is he? Bye mama Claudia I just say yes, whatever he says Hello there man. How do you do? Too bad both our fenders dimpled. Yes, so I see strange I didn't notice you behind me. You must have come right up out of the ditch. Well, not exactly You didn't get shook up or anything. No, we're fine and you oh sure sure fine fine Lucky we're not right in the middle of town crowds gather around like flies of honey Silly I always think yes, so do I Well, it looks like we have just about the same amount of trouble done to our cars My left rear fender and your right front one. What's you looking behind you sure? I look behind me before I started backing up, but I Didn't see you there then. Well, I didn't materialize out of thin air That's that's a good one. I think we ought to call a policeman. What for now look ma'am We can settle this by ourselves. We have about the same amount of trouble now Why don't we just go our separate way my husband always has to call a policeman when my car gets run into Only this isn't that sort of thing at all. Look, we don't have to call a police and here comes what's going on here Wonder how he knew Nothing serious officer. Just our bump is locked. Oh, yeah, what happened? Who did what to whom? Yeah, I think obviously we can just settle this by ourselves Don't you think I always told me to get the name of the other man's insurance company this sort of thing happening You often ma'am. Of course not only once before I see now look lady Take my name and the name of my insurance man, and I'll take yours and I want to get going you seem to be in a great hurry Well, there's no point in fooling around with this thing my friend is dimpled and your friend is dimpled and so what so? Only that I have to explain to my husband that you ran into me. That's all So you will please give me the name of your insurance now now wait a minute I didn't really run into you. That's not what you said a minute ago. You sneaked up behind me I find it difficult to believe that anybody could sneak up in a car the size of mine now wait a minute here I think I'd better step in and get the facts on the case. I don't want to make a fuss about it officer I just want to get out of here as fast as I can make a fuss about it either But officer when I looked around there was no car behind me I've been driving all the way down to this avenue and there was no car behind me at any time I see where were you driving from lady? Well, I was coming up this street and then when I got behind this car He backed up into me. Yes, but which direction were you going? Well, which direction do you think I was going if I was behind this car? You could tell what direction I was going in the same direction you can tell by just looking at my car He backed up into me when I looked you weren't there ma'am. How long had you been going in that direction ma'am? Why? Ever since I turned around turned around her. Yes, from where ma'am? Everybody's making everything so complicated. I was driving up this street going that way Uh-huh going north, huh? Yes going north. Mm-hmm, and then My mother decided she wanted to go the other way around so I turned around you turned around on the street here Yes, of course in other words you made a you turn I'm a busy man. I've got to get going. I don't want to prefer any charges I just want to move along if if it's all right with you just a moment The little lady wants to get everything straight so she can explain to her husband, right ma'am Just want this man to realize that he backed up into me. I realize it ma'am I'm standing on my rights as a citizen any objections not at all ma'am. You didn't answer my question You made a you turn Well, if you called going in one direction and turning around to go in the other direction Yes, I made a you turn but that man backed up into me You were coming up the street ma'am before you made the you turn I said that already and you notice the sign that said no you turn aloud.  I see but you saw the sign Of course. I saw the sign. I am not blind, but you made the you turn How many times do I have to tell you the officer? I just want to get going look I just the moment the little lady is standing on her rights the little lady has every right to stand on her right The little lady made a you turn and as such the little lady broke a traffic regulation This little lady doesn't like being called and this little lady and because she broke a traffic regulation The little lady is going to get a ticket. I'm going to get a ticket and he backed up into me You're right as a citizen ma'am. You may accept this ticket. This is outrageous. I never heard of such a thing I haven't I'm sorry. I'm going to sue.  I don't care who backed up into who lady you made a you turn under the skins the law and he Couldn't have backed him to you if you hadn't broken the traffic regulation in the first place now you Better show me your life, but I'm I'm Outrage officer may I scoot along now? You're not going to prefer charges. No. No. What's the use? She's in enough mess. I can have my fender fixed up So I'll just scoot along. Thanks a lot. Okay, Joe. Bye. Bye Now your license ma'am. You're not gonna let him go just like that Why sure you don't want to stand on his rights as a citizen. Well, besides which he broke no traffic regulation now Your license ma'am Here it is. Claudia Now go on give it to him. Give it to him. Yes, mama Are you turning against me too?  Give him your license and stand on your rights This broadcast of Claudia was supervised and directed by William Brown Maloney When the man of the house announces that he's asked a few folks to drop in this evening Do you groan and wonder what on earth you can serve them? Or do you smile and say that's fine and simply put some more coke on ice? If there's a case of Coca-Cola in the house, there's hospitality on hand easy pleasant gracious hospitality or guests of all ages Every day Monday through Friday Claudia comes to you transcribed with the best wishes of your friendly neighbor who bottles Coca-Cola So listen again tomorrow at the same time And now this is joking saying or if war and remember whoever you are Whatever you do wherever you may be when you think of refreshment think of Coca-Cola For Coca-Cola makes any pause the pause that refreshes and ice-cold Coca-Cola is everywhere You


Going on guys got Kyle and Sean here lane sports cars have been two boxes for tie you on seat me two boxes of leaf solo I Can't there's a chance like I said, I'll do my best, but We're only gonna go till the time allotted so we don't want to get in Forrest way I said I'll do my best if I don't get to we can give you a refund should be pretty close though I have a full case of omen chrome you that's gonna take over an hour So we do have yeah a bit of stuff coming. I got you card Yeah, well, um, I should be pretty close like if I can I will I will absolutely do my best to get to you Absolutely, sir. All right. Good luck. Tie you on good luck. Good luck leave art of sport solo. Yeah, it's a quick one, too I'll try my best Should be able to but don't want to give you a guarantee Right, it's good luck. Tie you on It's been fun Leave solos I appreciate that happy trashless Sunday necklace indeed indeed This one is gonna be an auto of Aussie Newsome 20 out of 35 on the auto for the Browns well Aussie Newsome 20 out of 35 Yeah, we got a second one here. We'll leave art of sport solo. I'm Sam Swettin Sam Swettin two hours Two hours got this Sam. Don't sweat it iconography on the dual auto is gonna be Giannis on tetacumpo and Nicola Joakic Oh, that's quite a dual auto there that one is number five out of ten You go tie you on two former MVPs Two MVPs right there Giannis and Joakic nasty that is fire I don't know where else you get that combo besides the leaf right there five out of ten very true on the dual auto Giannis and Joakic Very nice. That's tie you on Tie you on nice one there. We'll get that right out to you.  Get that right out to you. Congrats. Tie you on


So, hello guys, so today let me talk a little about mashing up Fuego and Lava. So, let me quickly introduce myself. I'm Janssen Monmelo. Send me an email if you want some more info later about it. The slides are also uploaded. I do the releases and CI for AGL Automotive Grade Inox. If you haven't seen our demo in AW, take a quick look before you leave. So, well, if you just have one target and develop on it, yeah, it's perfectly fine to have everything on your desk, yeah, easily accessible to you. The problem which I have then is because, well, mine looks more like this, yeah. So, the picture is from our colleagues, free electrons, and that's just one of the drawers, yeah. Yeah, so you see it starts to get a little messy. And if I put all boards in one place, I'm not already there, right? So, that's the motivation behind that, yeah. And here, our guys from Linaro, they have, for example, here the, I forgot the name, panda board, right? Yeah, have here nice stacks of panda boards that are hooked up to Lava. So, when we looked at the frameworks for AGL, hmm, we were looking at, well, what's out there in the distribution space? There exists autotest, yeah. There are things like OpenQA, hmm. Yeah, that's a little bit graphic, but we are embedded. So, yeah, so OpenQA is more about taking screenshots and it can do all the desktop click stuff. So, yeah, probably not for us. Invented sports, yeah, we ended then up with, well, homebrew stuff, hmm, no. Okay, so we ended up with Lava. Lava does the board farm stuff very well, yeah. My absolute favorite. We also use Fuego. That is because it comes out of the LTSI project. Companies in AGL use LTSI kernels. So, we have that one also to play with. What we also see is we go from kind of, yeah, non-distributed specific environment to distributed. Yeah, that's a clear trend. Okay, Lava, I will skip that. We talked about that. Just a few points, basically my observations completely subjective. Very good to support board farms or multiple boards of the same type. Yeah, that's how it scales nicely. A lot of deployment mechanisms, even microcontrollers. The new slave worker setup is very slick. What I also found out about the initial setup is a little, it's a steep learning curve. And I read the documentation. Okay, now what do I have to do? You need to get into it a little and we'll get to that. Okay, so in contrast, what is Fuego? So, Fuego evolved out of the JTA project. So, the LTSI guys set up this project, JTA Jenkins Test Automation. So, it's Jenkins involved. We basically have a full Jenkins at hand and Fuego is basically a Jenkins prepackaged with abstraction scripts and a battery of tests. And all of this inside a container. Now, we can debate if the container is really the nicest thing. And on the one side, it's nice. On the other side, if you give that to your IT department, they say, and now, yeah, we want to use puppet Ansible and that doesn't really fit. We'll see. Maybe we will change it a little bit to use, for example, Jenkins drop builder underneath. And just add it to your existing Jenkins. That might be a better option. Anyway, so we have quite a few, I don't know the total number, but I think it's like 45 already existing test runs with complete parsing, with complete result parsing. So, that is kind of the big plus here. We have a large number of already predefined tests with complete reporting companies like Fujitsu, they added kind of reports over, I don't know how many iterations and yada, yada, yada. So, it's very good at the reporting because you have a full Jenkins where you can do plugins and I don't know. The setup compared to Lava, which even runs completely on a Raspberry Pi, here you have Jenkins and Java, so it's a little more heavy. And it evolved from a complete local lab setup. So, it has no notion about where my board is now at home. Yeah, and my Jenkins is over here. It accesses the boards usually over SSH when the board is up. It has no, well, no built-in way to deploy a file system, but the board doesn't know anything about it. It just assumes the developer made the SD card and powered up the board and then goes to Jenkins and does... Okay, so I said there's like, nice, but I cannot use it for our whatever code review automation. It's like I'm not going to press buttons here. Okay, so let's see what we can do. A, I want to distribute the tests and I want to aggregate the results. Now, let's say none of both tools could do everything. So let's see what we can do. So, distribute the tests. Another problem that we have is I don't want to hurt all the boards. Yeah, so for example, my colleague has board X, I have board Y. Let's have a setup where we can share those boards for testing. That works quite nicely. The new Lava has the so-called pipeline setup or V2 setup. And you can have a satellite lab, which is just a worker on a Raspberry, for example. And it connects to the master over an encrypted connection. Perfect. So I have my board at home. You have yours at home. We connect to the same master and we can now test multiple boards. The only requirement is here. Power needs to be controlled through a relay board. There are nice hats for the Raspberry and whatever. Or also nice relay boxes for network. That's perfectly fine. Serial. And what I usually do is an internal network just for the device under test. Which means basically that's my external network. This is basically firewall because I haven't set up any NAT. So it's completely decoupled. Actually, that could be a nice CT at home setup for testing. You just need a Raspberry, a relay board and a board to test it. Now aggregate the results. That's now a little tricky. We get the individual results basically usually the thumb up, thumb down. But I want more. I want to know what happened. I want the full log file. So I need a way to aggregate them, store them. And that's where kind of the Fuego part comes in place. Because it's built to run the tests, fetch the results, post process the whole thing. So that's where the strengths here are. So let's combine those two. So it's completely fresh. I've downloaded the code like one and a half day ago midnight. So it's not on GitHub, it's on Bitbucket. Bitbucket DL9PF. I should have put the link in anyway. So Fuego had a nice target setup link. That variable exists, executed. Oh, perfect. Oh, by the way, there are a few places. So where to add lava now? Fuego has the notion of a transport, SSH. Do I add it there? If we want to access the board, we bring it up. But we have no way to do some flow control in that case. Yeah. When do we know that we don't need that SSH connection anymore and so on? So I was like, hmm, nice idea would be completely transparent, but I have absolutely no knowledge how long a job runs. Okay, so target setup link is coupled with the drop. So I know start and end. Okay, I still had to add target tear down link because that was never thought of. So I just added that.  Therefore, I need a lava drop template. I created a settings file for just environment variables for Fuego and then fill in the kernel I want and so on and construct my job for lava. It still uses SSH to connect to the board once it up. So that's a little, yeah. I want to fix that. Actually, I want to go from Fuego to the board and don't need that SSH thing because, yeah, it still assumes that the board is in my local network. So right now I have whatever VPN in between. And in my proof of concept here, it's using a hacking session. A hacking session is basically a test which exposes open SSH and waits until I say I'm done. But it's nice because from the outside you can go ahead and connect to the board. Okay, now let's see if that works. Let me take the mouse that's faster. That's lava, where is the thing? Okay, let's see here. So that's our Fuego. I'm using already the next branch. So that's not the master that's already next. Well, we have here such test plans. I use the Raspberry Pi as my device under test. And ignore the docker. That's just the test plan name. Anyway, so let's take a look at one of these. It's actually running right now. And let's take a quick look. So we start up and at some point over here we go into the link setup. We submit the job. Well, and then there is one thing now I don't know when actually SSH is up. So I do a poor man's, hey, SSH there. So it would be nice if I get the, for example, lava knows when, for example, the login was sent. I don't get that yet through lava tool would be cool. I think there is the, isn't there, it's not job, job details. Wait for there is some weight. But I think that's the plan to expose that, right? Okay, but I have to send the event in my, yeah. Yeah, well, here I'm in the, I'm basically in Jenkins, which has to do the flow control. Well, right now I just do net cat port 22 a couple of times and whatever. Yeah, it's a little bit poor man's polling, but it does the job. Yeah, and if that succeeds fine board is up. And then Fuego takes over over SSH. It does then it's job calls SSH a couple of times runs the job and so on. And in the end, yeah, I basically bring down the job. Yeah, at the moment I cancel it's a little harsh. So, and that is kind of a first poor man's implementation how to connect these two. The plus side, I get remote board support. I get multiple boards, multiple boards of the same type. Fuego still couples the board with one executor. So it actually just knows I can execute one thing at a time. If I now have multiple boards within lava, I can so I can say I have four executors and execute four of those test instances at the same time. Yeah, which is nice. Yeah, to scale that because they all run for I don't know how many minutes. So that's a plus and that also means it makes sense to attach that whole flow control to the job. Because then you can say, okay, multiple executors, multiple boards in the let's let's say lava is the orchestrator in that in that in that sense. And I can scale and gain speed here. Okay, so let's see. How to so it's yeah. Yeah, I have the link. Okay, so it's on bit bucket. Downside of lava, they. Downside of Fuego. They have they are it's quite large because they ship the source tables for the test in one thing in their git repo anyway. So basically you create the container. So there is Fuego and Fuego dash core core is the actual engine. And that is just a container. So basically here you create the container.  This create this script basically creates the various jobs plus the wrapper, which calls it plus the batch job that calls it. I'm sitting on next already. So the newest stuff. It works meanwhile quite well. And I can run jobs quite reliably. Even if I get other jobs in between the question is it would be better to not rely on the calling and the time out. So that's something to to really improve the handling of the boards is then very solid. And basically with two scripts added. We are done the downsides. Let's see. So we had predefined timeouts in Fuego. A test runs three minutes. Yeah, wait a minute. Yeah, if I have to set submit the job and then wait for the board to become free. Yeah. So those hard coded timeouts were just bogus. It was at the wrong place because it was at the overall job. So we need to make those more fine grained and I'm discussing with the Fuego guys how to how to do that. Another downside here is the job in Fuego starts with build the test while it blocks the board in this setup. Yeah, so we grab the board just to start compiling, copy over the stuff, run it, retrieve the things. And then we also do the reporting before we close the board. Okay, that is not optimal. And we are looking high. Okay. What is the mineral set? Yeah, the copy over run retrieve. And then we want to small down the time we use the boards actually. Yeah, what would be nice if we get some progress messages that would allow me to skip the SSH polling and say, okay, the login was sent. The board is up. Yeah. That would simplify it to just a call to lava tool and done. That might be nice. Yeah, I have to figure out the way how to how to overcome the SSH for Fuego. Not sure what to do right now yet what pipe that should be. Yeah. So what needs to be done? Yeah. I think on top of next, that branch needs to be cleaned up themselves. So there's some work to do. I hope we have some something for like in two, three weeks or for ELC. Let's see until then. It might be interesting to still match up with the transport in Fuego SSH serial. Also, as you have seen here, I do one job, bring it up, tear it down. It might be nice to say, okay, pool five jobs, which means bring it up, do five stuff and then tear it down so some other job can take over. So that pooling might be nice. And yeah, for my use case, I need an alternative for the local SSH thing. So we can get the full remote lab workflow done and try it. The individual projects, Lava, Fuego, or contribute to projects like Kernel CI, highly recommended, I run a lab myself. What is important now with all those test frameworks, we should make sure that we use the same way to describe the test results so we can actually share those. So again, at that point, we should not reinvent the wheel and do the same test three times just because it's a different format. And with some shared test results, we can do better, well, analytics in the end. Because we can only learn if we see what changes over time. Okay, questions? Yeah, I did that. I have a timeout and I check if port 22 comes up or not. It works, yes. But with the idea of the satellite workers, I don't want a VPN. I just want some way to, Fuego just needs two things. It needs the terminal and it needs to weigh how to get the test files over. And if I get that, if I get a different transport, basically, I'm happy. Yeah, but that's something to spend some cycles on because, yeah, it needs to be secure. Thank you.


I think for me it was just taking a day by day, just taking in all the coaching and stuff and just producing on the field, just taking it in during practice and stuff and then just going from there. Do you think it helps? They always talk about continuity up front along the offensive line and how it helps them. Does it help you that you know how these guys operate, how they move, how they work together? Oh for sure. I think it all just comes with reps as well. Once you're getting more reps with them and then it just comes second nature, like you know who's blocking in for you and then you know they're strong so this isn't all that. But then that's just for them as well. How does the run game get better from where it was at the end of the season, like you guys can do whatever you want out there? Yeah shoot, really just keep doing what we're doing, really just upgrade it, just two point out. Keep what we learned from or what we did last year and then do it, I would do it this year. So it should be fun. What do you think about just the versatility of this offense and all the weapons you guys have? Yeah, we got a lot of skill players, skill players, big skill, we got our own line back so you know we should do some great things, that's the plan. How do you feel like you measure the progression of this game? How do you feel like okay I'm getting better, we're getting better as an offense? Really just day by day, taking it day by day and then that's really like the theme, just taking it day by day, you know learn from your mistakes and then just getting better and not making the same one. I know that this is a ramp up period and you guys aren't able to go full go, but how anxious are you to see what this offense can do when you guys put the pads? I'm so excited, can't wait for the pads to come off so you know just to see what we can do, you know I believe in us so it should be fun. We were talking to Coach Petrie about you know you and Petrie are having very different styles. Is there been a moment maybe whether you're watching film or just doing something off the field where he's seen something a little bit differently or you've seen something a little differently where you kind of learn from each other? I think really just like during our runs and then just in practice as well like what would you see here oh I saw this and then oh what you could have done like oh it was a good job like just complimenting each other I think that goes along with. What's it been like getting to know him and just building that relationship? Yeah obviously not only he's a good player on the field but obviously having a great relation off the field is always great and I think we've bonded pretty well you know so I think it's been good. Can you tell me about Coach Petrie or what's he like? What makes him an effective coach? Yeah shoot, Coach Petrie. There's only so much, so much I can say you know he's a great coach. Great coach I think he has a lot of learning moments and that's what's always great. That's always great you know having him teach like all like the little details like he's able to nitpick every one of them and then have us just practice it on the field so you know it's great. Always having a coach like that so it's cool. I think he takes pride in being a teacher and you kind of mentioned that like how would you describe his styles? I always try to make it the easiest way like you have a lot of language and lingo but whatever makes it easier for us to understand because he was a teacher once so yeah if you guys didn't know that but yeah being able to have us understand and allow us to play fast in our head so we can play fast on the field. What do you guys call him? Coach Petrie? Pete Petrie yeah whatever you want Coach. Tyler Ray you talked about the language and everything. Do you feel like coming in last year the difference between how I'll just kind of talk to you as far as the playbook and those music and everything like you see a difference in the language and how are you speaking with you and how you kind of communicate with Desmond and everybody else in the offense. Oh yeah so like from last year you just learned in the offense but now I just have a lot of confidence. A lot of confidence just now it's just learning more of the details in the concepts and just being able to play fast before all the guys around me. Do you find yourself kind of like being a mentor to the younger guys or maybe even be John Robinson when he comes to the field language and communicating? Yeah I would hope so. I would hope to think. Shoot yeah so. Here you go. All right thanks Tyler. Between now and training camp I know Desmond yesterday was talking about how a couple guys will get together and work on some stuff. What's the goal for you in that period? To do that. To work together and get right. What kind of facilitates that? Honestly you can ask the man right here. Who facilitates that? I think it's just on us and it's our job. We come out here to play football so we're not doing the right things. I think it's on us to get out there and get good work. So someone told me and it's obvious because he's standing right for the facts kind of an instigator with you guys. Describe that. Because so I can hear you. That's one of the voices right there. No but we love Mac and he's been a great vet in our room to help us. He brings the energy every day. As you can see he's always joking around but at the same time we're seers in that room and he also brings that as well. Obviously it seems like the chemistry has come along really quickly between Mac and Scott and some of those guys that have been brought in. How would you make sure that the chemistry is where it is this early? I think it goes back to the guys that Coach Art brings in. I think we're all like like-minded in a sense. You know we come here and we do work but at the same time we'll have fun in certain ways and I think that's what our group does. Are you excited to see this playbook open up a little bit going into year two?  Anything else? I've been able to get done over these OTAs in the camp. I really focus on fundamentals. I think that's the best part of OTAs and then really kind of tune everything back in. You know what it's supposed to feel like and luckily now being with Drew and Caleb for so many years now like the first day we're like that doesn't really feel right and then slowly progress and now it's like you're kind of hitting where you were at the end of last season. I wanted to ask you about that kind of continuity. I hear that a lot and it helps but from your perspective how does that manifest itself? Yeah just for offensive line like you're fitting a block so certain plays are going to have more responsibility or Drew or Caleb does and just the timing of who's leaving and when and so to be able to have they have that understanding with each other and so I can just say hey I felt weird on this he did too and we can kind of just be like you know what defensive look or like maybe it was you know hey I was a little wide on that and so when you kind of have that common knowledge together and reps you can really kind of focus in and get it so it's feeling perfect. The fact that it's not even just the right side of the line it seems like the entire line I mean let's see what happens obviously at the left guard spot it seems like at that level does that put you guys in a different spot than maybe a year ago because a year ago at this point you had no idea and it's really important I really speak with that because obviously working together as a unit as an offensive line but like directly Caleb and Drew but they're doing the same thing on the other side but even to the sense of like if Jake makes a call all the way on the left side it's got to get echoed all the way down and so that's not a skill that we're re-learning it's kind of something we're tuning or working on instead of having to like fully learn a new skill so it's really nice when you have that especially you know in somebody like Jake who's as smart as he is so if he gives you a call or something it's almost always correct so that kind of really helps you out even all the way on the other side Has Jake been the one making the calls last year? No I mean I drew everything runs through Drew What were you saying making calls? I don't know if there's a blitz or something on the left side obviously it impacts everybody so I was just saying because Jake is so far away everybody has to make calls on the offensive line everybody's got to communicate but it starts with Drew and Des but those guys do a great job From the Des you saw a year ago at this time to now what's been the biggest change? I mean he's just taking command of everything he's doing a great job he's staying true to himself which is always cool and he's the same person he was but just the ownership that you take and stuff it's cool when you're a rookie you're just speaking from my own experience it's just you're drowning information you're learning you're trying to figure out how to be a pro and then I think with everybody you see that year 2 jump they understand what it takes and now they're just you know that's why the year 2 jump is always so big I know the hitting hasn't started yet but is there anything you can glean from the guys on the other side of the ball and how that defensive front is going to be able to cause problems for opponents? Yeah I mean they're a great front I'm really excited to watch obviously to compete against them because it's going to make us really ready and prepared for the season but then you know excited to watch what they can do to other people it's going to be it's going to be really fun it's definitely going to be a physical camp which is just definitely fun for sure I would definitely say that I think just overall every time every team every year in this time of the year is you know you're very excited you're very optimistic about the season to come but you know we've put in a lot of great work and then as an offensive line you know we're lucky that a lot of us have been together for a long time so every single day it's kind of cool just the way you approach coming to work every day if you're having a bad day you know people don't have to ask you if you're having a bad day they know you're having a bad day but like in the same sense you know the standard that you have to be so those guys bringing along and that's the whole part about continuity too is just like you have those relationships with guys you understand how everybody like works and stuff and so you don't have to bring anybody along because you can read each other I guess it's fun it's fun as an offensive lineman you especially now like with the style of practices right now you can really kind of you're not so much you don't have a guy running down to you so you can kind of see a lot more and then we take the time in team meetings and they highlight all the play skill guys make it's really exciting and fun to watch I think the biggest appreciation is almost when you have those small moments where you're able to step back and kind of see it and you're like wow there's some talented guys which is always really cool against the Chargers I was on like only a few weeks of doing it and I had a decent comfort level there doing it but I knew going forward that there's a lot of growth to be had so then got hurt that game came back off IR and throughout that entire process of rehabbing I really focused on like I said just the repetition of doing things from left-handed stance and getting used to the spacing of left guard so I was able to do that in those last two games which gave me a greater level of comfort at that position and then definitely kind of gave me some points of focus going into the off-season things to get better at to either see yourself only as a left-guard now or a center still versatility for you versatility is huge especially here it's something that coach Ledford loves and so yeah I'll always be willing to play any position I always talk about how he's a pretty competition about how high when you come in he wants everybody to compete and be a really competitive training camp do you with Matthew Bergeron being drafted and him being moved to guard making that move do you think about is that part of your thought process as far as being ready for the season or is it kind of like you focus on yourself like the competitive nature of the league is something that like we all know exists at all times regardless of how apparent it is whether you're rotating with somebody every rep or you're taking all the reps so it's really just a focus on growth and improvement when it comes to yourself as much as possible and do you kind of pull from like when you were in competition with Drew Dalman for sure yeah it's something like you definitely got to get used to in the NFL going back to like rookie year second year third year that's something that's always going to exist and it's fun it's a fun part of what we do and how do you feel coach Ledford has kind of handled that do you feel like he's bringing both of you guys along to make sure it's a healthy competition? Yeah he does a great job of doing that really the the culture we have within the old line room really promotes like healthy competition and that's something that's happened in the past when guys have been competing for jobs and so there's never a personal level of animosity there everybody gets along really well and we all have the best interest of the team in mind but then the competition drives like the individual performance to be better from everybody so I think it's a really really healthy balance and how do you feel coach Ledford has helped you as an individual? I would say over the past three years just growing like mentally as far as confidence and letting us play pretty freely and then giving us direction when we needed it and being as technical as we needed to be at times with his instruction but like I said at the same time he does a great job of letting guys play their strengths so it's been fun do you get into the old there's a pair that you know with Ryan Nielsen and Coach Ledford they can kind of be barking at each other do you kind of get involved in it or you kind of just kind of let that play out? Yeah you know it's like OTAs are obviously a phase where we don't have full pads on or anything and kind of the run game stuff is less physically intense I'm sure when we get to training camp when things kind of switch it'll be interesting to see I'm not sure how it'll all play out but yeah I've heard about it so we'll see


We're all set up for Karen. Sorry? No, that clock is not working. It's only a quarter to ten, so that's not true. We're frozen in time here. Well, next speaker here is Karen Fu. Did I pronounce it right? Good. She's a corporate marketeer. She's a copywriter. It's written for online marketers and their product launches without overhyping. Really important. She helps them come up with who readers can care about and generate leads and convert these leads into sales. Today you're going to talk about your... When you have an email list, what are you going to do with it? So give her a warm applause, please. Thank you. Can everyone hear me, Karen? Yes? At the back, yes. You can hear me? Yeah. Good. Let's start my talk with the story. The mask. A few years ago, I was living in the Philippines and I was very excited about the trip. I had problems with my old mask, so I thought, why not buy a new one? So I did get excited, brought my new mask, fancy new case, brought it with me for the Philippines. Something weird happened there because instead of using my new mask, I started to my old one, which was flooding. Anyone here, scuba dive? No? Yes. What's one of the most common problems when you scuba dive? You get water and a mask. Exactly. Your mask floods. And when that happens, you tend to, and by you, I mean I, tend to panic underwater and it's easy for accidents to happen. So I think now you understand why I'm really hesitant to switch to my new mask, right? Stick with the old one. I know how it floods. I know the velocity. Okay, so I met a more experienced diver when I was there. He heard about the situation and he said to me something really profound. He said, Karen, your new mask is useless sitting in your case, in your hotel room. Use it. So on the next dive, I used my new mask. Can you guess what happened? Nothing happened. It worked well.  Here is something really interesting I noticed. I'm personally subscribed to 700-plus email lists. I also create email sequences and sales funnels for different businesses. And I noticed something. Just like me leaving my new mask in his case in my hotel room untouched, many business owners collect emails and they do nothing with it. They leave their email list untouched. Yeah, I think some of you are. Yeah, that's me. No, I won't say who you are, but yeah, that's me. Okay, so why are you here today?  And you know that having an email list is a major asset to your business. So you built one. Now you have an email list, but you are doing nothing with it. You would like to build trust with your subscribers. You would like to turn your list into customers. You know you should email your list, but that's kind of like priority number 100 in your top 100 list. So you're not really doing anything with that. So today, I'm going to share with you a framework for connecting with your subscribers when they first sign up for your list. This framework follows a very famous copywriting formula. I think some of you might be familiar with it already. It's called the PAS copywriting formula where P stands for problem, A stands for agitation, and S stands for solution. I would suggest sending all these emails waving the first week of someone signing up. And that's because that's when their interest level in you is the highest. And email zero, the welcome email should be sent immediately once people give you their email address and the next email to be sent out a day or two later after the previous one. Once email three, the solution email is sent, you can then go back to your regular newsletters. Now let's look at email zero, the welcome email. Here's where you thank the subscriber for giving you her email address. You welcome her to your list. And if you promise a freebie for people giving you their email address, here's where you should include that freebie too. I also find this email a great place to ask questions of your subscribers. Questions like, what made you decide to sign up for my list and what were you hoping to get out of it? Two benefits to this. First benefit, you get to understand your subscriber better. So it means you can create better products for your customers in future. Second benefit, a bit sneaky, but it works. You'll get your email address white listed in your inbox. So you can be sure that your email shows up in your inbox the next time you send an email. Email one, problem. What you talk about here is the problem that your subscriber has. You try to tell a story around it. I think most of us here are not natural born talents at writing. So one way to help you think about it is think about one of your clients and tell a story about that client. People buy your product or service because they have a problem. So think about what problem you are solving for them. Let's apply it in real life. Assuming we are not, but assuming we are a tax accountant. How will we write this email? First, let's think about why people hire tax accountants. It's because they cannot figure out the taxes on their own, like me. They don't know if they are doing things correctly. They don't know if they are overpaying or underpaying the velocity things. Very important. Okay. Then this in mind. Here's how an example email could look like. My brother-in-law started his own renovation and construction business last year. He's very good at what he does, but up until now he's always been an employee. So he never needed to handle his own taxes and his own bookkeeping. His company handled it all. And as an employee, following his income taxes was very straightforward, easy. Now that he's become a business owner, all this changed. Then we move on to email number two, agitation.  So I've been there.  In other words, even though it's painful, you really want to twist the knife into the wounds. Yeah, you heard me, right? I did say that, twist the knife into the wounds. Continuing with the previous story, here's how I will continue. My brother in law decided to do it all himself in order to save money. But he doesn't know if it's making all the right declarations for his company. He doesn't know if he's making all the deductions that he could and he doesn't know if he's overpaying or underpaying the tax office. To make matters even worse, he created an Excel file but he didn't want to open the file for his bookkeeping purposes. Okay, so that sounds like a pretty shitty situation, right? Then you move on to email three, solution. Solution is where you can talk about how someone else tackled the same problem. And very important, this is where you transition to a pitch for your own service or product. I know most of us here don't want to be pushy when it comes to sales and I think people who are here in work camp naturally they are not really silky screaming internet marketeers type. That's a breach that you can use to transition and that breach is by offering a tip for a quick win, by answering some frequently asked questions or by suggesting some popular tools or resources. Here's how I'll write email number three. Meet Sandra, my ex-colleague. After being a corporate drone for 10 years, she decided to strike it out on her own and build her own freelancing business. However, she hated spreadsheets, she hated bookkeeping, she hated numbers. So right from the beginning she decided to hire a professional tax accountant to handle all her accounting and taxes and bookkeeping. Now, when I look at her she hardly needs to lift her finger. She just forwards all her receipts, dumps all her invoices to this guy, poor thing. And she sleeps easy at night knowing that everything is filed correctly at the tax office. If you're not ready to hire someone now, I suggest you start with an online accounting software like Waves Apps. This is one of the best resources I've found for small business owners. But if you want to be like Sandra, call me for a no obligations meeting where we can go over your books together and check if you've been following your taxes correctly. So your last email here ends with a call to action for them to call you. And that's your pitch. And it's kind of soft and not too much in your face. Okay, here's the most painful part of today's talk. We've looked at the email sustains and I want to share with you some lessons I learned the hard way from this project in the past years. And I really hope that you won't have to experience this for yourself. First lesson, number one, look for an email service provider with 24 hour customer service.  And that's because most email service providers operate out of the American time zone, but we are here in Europe. So that's pretty useless for us. Another thing, when you google online for comparison and reviews, many of them don't take this into account. So do your own deal diligence when you select one. Just email them first to us if they provide 24 hour customer service. Black Friday is coming up soon. I remember about 2 years ago, I nearly chew off my own fingers because there was an urgent change we needed to make right before Black Friday and I couldn't get anyone because they are not open for business. Lesson number two, when you just start your email list, don't start with something overly complex like Infusionsoft. I've heard horror stories of business owners needing to hire a specialist to make changes to their emails and I don't think you want to be caught in such a situation. Also, when you just start you don't really get that many bells and whistles. Personally, I've seen the background of Infusionsoft. I think it's more like a CRM software than an email platform. So if you're not looking for a CRM, I think you don't need to start with this. Lesson number three, don't migrate too often from one email service provider to another. That's because each time you migrate, your delivery rates will drop no matter what the new platform promises you. We fell into this trap. There was a website I worked with where we had 80,000 plus subscribers. There was a new function that we wanted so we switched providers. Waving a few days, we went back to the original one because our delivery rates dropped so much that the new function could not make it worthwhile. So be aware of that and don't hop too often between different email service providers. To recap, we've looked at the first four emails to send subscribers when they sign up using the PAS Copywriting Framework. What does P stand for? Yes? Agitation of S? Solution. Great, you've been listening. Not sleeping. Thank you. We've looked at how to send the first four emails. When to send them the PAS Copywriting Framework, I've shared with you three pitfalls to avoid when you choose an email service provider. What's next? I see some of you taking notes. So you're going to go home today and a week or two later, you open up your notes, look at them and this is the point where SouthDog starts to creep in. I know because I've been there. When that happens, I want you to think about my story at the beginning of today's presentation. Yeah, the mask story. Just like how the more experienced diver helped me to overcome my fear and encouraged me to take the new mask out of his case and use it, I'd like to encourage you to blow the dust off your email list and send an email to your subscribers. I'll leave you with these thoughts. The best mask is the one you'll use. The best plan is the one you'll follow and the best email marketing strategy is the one that you actually execute. I wish everyone here an email list that results in lots and lots of sales. Thank you.