Hey, this is Brett, and this 2012 Ford F-150 Super Crew Short Box XLT is stock number 22T69A. We are here at Summit Automotive in Fond du Lac, Wisconsin, year new and used light duty truck headquarters. This 2012 Ford F-150 has the 3.5 liter V6 EcoBoost engine, puts out 365 horsepower. This truck has been fully safety and inspected by our service shop has a fresh oil and filter change all the fluids have been checked and topped off and this truck is 100% ready to go. Tuxedo black metallic is the color and I'm going to tell you right now that this is probably one of the cleanest 2012 F-150s you'll find anywhere and we shoot all of our videos in 4K so if you have HD capabilities on your computer, tablet, smartphone, or television I highly recommend turning them on right now because it is your best way to check out the quality, condition, options, and cleanliness of the vehicle before seeing it in person and if you like the video and how we do things here at Summit Automotive consider clicking the subscribe button to our YouTube channel and then click the bell notifications and you'll get updates on the videos we do each and every day here at Summit Automotive. This one comes with the 18 inch alloy rims with the chrome covers and has Goodyear Wrangler SRA tires. These are 275, 65 R18s and these tires have just a little bit over half the tread left on them I would say. Now keep in mind this is a 2012 so it's 10 years old. Look how clean that frame and underbody is. This is a one owner locally owned in Fond du Lac, Wisconsin where we are located. Headlight lenses are nice and clear, clean title history, clean car facts, all that good stuff. Front bumper is in excellent shape I didn't see any dents or dings on that comes with the factory fog lights and the chrome trimmed grille. The hood is in excellent shape I didn't see any dents or dings on there and the passenger side front fender is in fantastic condition as well. Passenger side rim no scuffs or scrapes and Tuxedo black has a lot of metal flake to it. Got a little bit of purple and greens to that metal flake, good looking color. Paint is exceptionally nice on this truck and as you go down this side of this 2012 Ford F-150 take note of how clean that body is, how reflective and mirror like that paint is and we take these HD videos so if you are far away or even if you're close by and just cannot make the trip down but you're still interested in purchasing the vehicle you can see the truck, hear the truck and have confidence in the vehicle that you're looking at before you even get here so when you do get here there's absolutely no surprises and it's really nice to do these videos because we can really showcase especially a truck like this just how nice and clean it is. Backroom is in excellent shape as well and if this video helps you make a decision let your salesman know that you saw the video it was helpful and that Brett sent you. Back tires have just as much tread as the front tires and the frame and under body on this truck is exceptionally clean for being a 2012. I mean hardly any corrosion on that frame or under body. The rockers, the cab corners, this is where this body style, this is where they all go and this one looks absolutely perfect. Comes with the factory chrome step bars. I didn't see any dents or dings on the box, has the chrome tipped exhaust and coming around to the back of the vehicle the rear bumpers in great shape. Does have the full towing package which includes a receiver hitch four pin and seven pin wiring and the tailgate is exceptionally clean as well no dents or dings. Comes with an access soft roll-up tonneau cover, I didn't see any rips or tears on that and it comes with a very nice Ford factory drop-in bedliner. My guess is that has been in the truck since brand new. That bedliner goes on to the tailgate as you go down the driver's side just as clean as that passenger side. Does have the nice mud flaps which keeps your lower rockers always looking good. Driver's side box, no dents, no dings, back rim, excellent shape as well. Does have the capless fuel fill which is a very nice feature never get gas on your hands again and the cab and doors all look really good on this truck. Has the heated power mirrors built in directional signals, driver's side blind spot mirror. Inside the XLT package gives you the tan cloth interior. You get the 40, 20, 40 split bench seating in the front here. No rips, no tears, this truck's never been smoked in. Power driver's seat, lumbar, factory floor mats. Look how clean that carpeting is.  Auto headlamps, power pedals, power windows, power locks and power mirrors. We'll hop inside, check out the miles, the radio and everything that this truck has to offer on the interior. You can see that this one has 44,877 miles. Instrument cluster is very nice and clean. You do get the leather wrapped steering wheel, cruise controls and information center controls on the left, Bluetooth and audio controls on the right. This one's going to come with the six speed automatic transmission with the optional tap shift. You get AM, FM and this one has the CD player and Bluetooth connection as well. Down here are your controls for the radio and your CD player. Turned out four wheel drive. Sync system, you can see it's never been smoked in. It's never been used. Augs USB jack carpeting and passenger side format are in excellent condition and the passenger side seat no rips or tears on there. Headliner is absolutely perfect and you do get map lights up there. That sure does not have a backup camera. We'll take a quick look at the back seats and then we'll start it up and take a look under the hood. The back seats are just as clean as the front seats, no rips or tears back here. It does have the latch child safety system for any child car seats you may have. Fixed glass rear window, very, very clean carpeting and floor mats back here. Completely flat, lots of room and absolutely perfect side curtain airbags. And you do get child safety locks on the back doors. Look at the bottoms of these doors. They are all very, very nice. No corrosion, look really good. Just a really, really nice job. We'll start it up and take a look under the hood. Starts right up. No check engine lights or anything like that. I would personally like to thank you for checking out the video today and hopefully from this HD video you will have been able to verify just how clean this truck is all the way around, all the options and just the nice quality that this truck is in. And I hope you enjoyed the video. Under the hood we have the 3.5 liter V6 EcoBoost engine. Engine bay is very clean, runs very smooth. Once again this truck has been fully safe and inspected by our service shop has a fresh oil and filter change. All the fluids have been checked and topped off. This truck is 100% ready to go. You can see that the shocks are doing a nice job holding that hood up. There is your emission sticker. And I got to show you the VIN sticker yet. Really a nice truck. Can't say it enough on this one. There is your tire and loading information and then your VIN sticker is right there. And like I said I would highly recommend this 2012 Ford F-150 Super Crew Short Box XLT from a quality and condition standpoint. I don't think you will find a nicer 2012 out there. And to see more pictures of this truck or one of our other 450 new and used cars, trucks, SUVs, minivans, Wranglers, half tons, three quarter tons, one tons, you name it. We got to go to that website right there, summitauto.com. Full pictures and descriptions of every single vehicle from two locations all at summitauto.com. And if you'd like to check out more HD videos you can go to youtube.com slash summitauto. Remember to like, subscribe and share on this video and all the videos that you see there. Click the bell notifications. You'll get updates on the videos we do each and every day here at Summit Automotive. In fact, in a second you will see a link to subscribe to our YouTube channel on the upper left. A link to more F-150 videos like this one, the upper right link to this vehicle on our website on the lower left. And a link to one of our latest YouTube videos in the lower right. Click those, check us out. And we're super excited to help you with this Ultra Clean 2012 Ford F-150 Super Crew Short Box XLT and Tuxedo Black Metallic. Thanks again for checking out the video. Remember to like, subscribe and share on the YouTube channel. I really appreciate it.


The first key to establishing a consistent and effective prayer life, number one, faith. So when we go to pray, we must have the faith to believe that God indeed does hear us. Because believing that it's a fight to get God's attention, that in itself is a barrier to prayer. Because then when we think about prayer, we're not thinking of all the splendor of His glory. All the wonder of communion with the Lord. Oh, I can't wait to fellowship with the Holy Spirit. No, we're thinking, okay, I'm going to have to work up my prayer life. I'm going to have to start singing this and that and maybe jump up and down and wave my hands. I have to work myself emotionally. I have to exhaust myself mentally. And then maybe God will respond to me. And if you view that prayer, if you view prayer that way, who's going to want to pray? If that's your view on prayer, who's going to want to pray? As if God doesn't actually want to hear you. As if God doesn't actually want to look at you. So some believers approach the Lord like that, whether consciously or subconsciously. So you may say, no, no, no, I know God hears me. But then we think thoughts that actually demonstrate that in the back of our minds somewhere, we actually do believe that God doesn't hear us. Things like, well, is God really forgiving me for my past? Or did I pray enough today?  And those are the barriers we create for ourselves. I haven't prayed in two days. Now I have to really work for my place back with God. Wait a minute. You never worked for your place in His throne room in the first place. You never worked. You never earned your way in. Why do you think you have to earn your way back? Jesus paid the price for that entry. You don't have to go back, oh, I missed two days of prayer. Oh my goodness, I missed a week of prayer. And then you think that you're going to go to the Lord. He's going to be standing over you, arms folded, looking down from His throne room, going, well, well, well, look who decided to pray today. No, that's not what God is doing. That's not how our Heavenly Father is. No, He's not even going to hold that over your head. He's not. And we hold it over our own heads because of some religious, superstitious, traditional thought that we somehow developed because of things that we've heard. But that's not what the Heavenly Father is like at all. So when you go to pray, recognize you have His ear. You have His attention.  You have His focus. Luke chapter 10, powerful portion of Scripture here. Luke 10, I'm going to read 38 to 42. As Jesus and the disciples continued on their way to Jerusalem, they came to a certain village where a woman named Martha welcomed Him into her home. Her sister Mary sat at the Lord's feet, listening to what He taught. But Martha was distracted by the big dinner she was preparing. She came to Jesus and said, Lord, doesn't it seem unfair to you that my sister just sits here while I do all the work? Tell her to come and help me. But the Lord said to her, my dear Martha, you are worried and upset over all these details. There is only one thing worth being concerned about. Mary has discovered it and it will not be taken away from her. So we see Mary and Martha both wanting the same thing. Both of them wanted to please the Lord. They just went about it in two very different ways. Mary knew that she was already connected. She pursued fellowship. She pursued communion. She pursued that friendship with God. Martha, on the other hand, tried to earn what was already hers. You know, if Martha just sat down with Jesus, Jesus would have sat down with her. But no, what did she do? I have to please the Lord. I have to work for Him. And some of us are so busy working for Him that we forget to fellowship with Him. Which is more important, by the way. And so Martha goes, I have to prepare this big dinner. I have to get all things ready. I have to make sure everything is in order. And she was trying to perfect her presentation before she came before the Lord when the key to that perfect presentation is fellowship with Him. And so both of them wanted the same thing. Both of them saw the same thing. He's the Lord. I must please Him. But they went about it in two very different ways. Martha chose work. Mary chose friendship. Please hear me now, people of God. You don't enter the glory through noisy desperation. You enter through faith filled confidence. Now, I am about to address a mindset. And my addressing of this mindset may offend some of you. But please hear me. I say this in all humility. My goal is not to offend you. It may offend you, but that's not my goal. I truly want to help you enter the depths of prayer. I truly want to help you get rid of all barriers to prayer so that you don't face another barrier again. But in order to do this, we must rethink the way we approach God. Because there's this culture of desperation that somehow has become accepted in the church. And you know you're in a culture of desperation if everything's really tense all the time. The preaching is tense. The application of the preaching is tense. The worship is tense. The prayer is tense. You're in this posture of anguish at all times. Now, I understand there's a time and a place for anguish. There's a time and a place for some conflict warring in the spirit against the enemy. But if you're always worked up, if you're always tense, if the things of God just come with this culture of exhaustion and overworking and tension, then you're not in a spiritual dynamic. You're in a religious one. Because what are the fruits of the spirit? Love, joy, peace, patience, kindness. And sometimes we lose these things when we have a misunderstanding of who God is and what he's like. And so we've produced this culture of desperation, desperation. And we say things like, well, if you want God to touch you, you've got to get desperate for him. If you want to move with God, you've got to get desperate. Or people say, as if it's something to celebrate, I'm always desperate for God. I'm thinking, how can you be desperate for something that's already yours? Wow. Now, I will say this just to be clear because I do want to bring balance to this thought. I don't want you to hear, as I often say, I don't want you to hear what I'm not saying. But you know, desperation does have a place. Desperation is a wonderful initiator, a terrible sustainer. Please hear me, people of God. Desperation is a wonderful initiator, a terrible sustainer. Desperation will help to pull you out of spiritual ruts. But the question is, should you have been in that rut in the first place? Desperation will help get you going out of laziness. But the question is, should you have been in that posture of laziness to begin with? Here's what I'm saying. Desperation implies lack. So if I'm lacking, if I'm in a bad place, if I'm doing things I'm not supposed to, if my life is not up to God's standards, in that case, desperation is good. Kind of like when you got saved. We were all very desperate when the Lord saved us. All of us. And that desperation for I can't take this anymore. I'm tired of my life of sin. I'm tired of carrying this burden. I'm tired of the darkness. That desperation caused us to what? Turn to Him. God used the desperation. But desperation is a great initiator, but it's a very unhealthy lifestyle. Let me give you an example. If I have breakfast, lunch, and dinner, that's typically an accepted way to live.   But you see, in between each meal, breakfast, lunch, dinner, breakfast, lunch, dinner, from breakfast to lunch, I become hungry again. From lunch to dinner, I become hungry again. Hunger is good. Starvation, bad. Right. Desire is good. Desperation, not so much. I think we have this mindset that desperation somehow is this wonderful spiritual trait to have, when in fact desperation just shows that you are lacking to begin with. Desperation shows that you're not living as you're supposed to be living. Be hungry for the things of God. Absolutely. Be hungry for more from God. Absolutely. But be desperate. No, no, no. Never be desperate. Maybe you were in a desperate place to begin with. Or perhaps some tragedy in life brings you to this place where now you're desperate. And that happens to many of us. Many of us will experience tragedies that cause us to become desperate. But a tragedy means something bad happened. Right. And desperation pulls you out of that. So a lifestyle of tragedies, not necessarily the best thing. A lifestyle of poor decision making, not necessarily the best thing. A lifestyle of desperation means I'm living a lifestyle where I'm constantly living under God's standard. Why should I be desperate for His presence? I live in it. Hungry? Yes. Starving? No. Desire? Yes. Desperation? No. And so what happens is we out of desperation try to work, try to work for the things of God.  Come on if you just shout a little louder.  I don't see you guys jumping. I don't see you guys dancing. I don't see you shouting. Think about it. Sometimes people are being sincere when they ask you to do such things. And sometimes shouting is good, but it depends why you're shouting. If you're shouting a shout of victory, great. If you're shouting a shout of spiritual warfare, great. If you're shouting because you think you have to get louder in order for God to hear you, you're coming at it from the flesh and not from faith. You're coming at it from the posture of work and religion and burden rather than the posture of faith. When Jesus said, pray like this, he said, our Father in heaven, hallowed be thy name. He didn't say, Father in heaven, please hear me. No, Jesus began with knowing who his Father was and that he was heard. He didn't begin prayer by begging God. God, please, please, please, please hear me. God, please, please, please, I need you. Guys, please, I'm telling you right now, the way you identify a religious move, not a move of the spirit, anything religious is always going to create this tension in you, almost this anger, this frustration, that tension. You have to be careful of that.  What I am saying is it'll weaken you spiritually. And we have to be careful that we're not relying on the flesh to produce what the spirit can produce. Come on. So be careful of this posture of desperation. It's really, if I can be real with you, it's moving from immaturity to maturity. And some might say, well, you don't want to lose that fire, that's not fire, that's flesh. Thinking I have to create some type of emotional, heightened response just to get God to respond to me is not fire, that's flesh. Tension, exhaustion, religion. It places burdens on you instead of lifting. The anointing breaks burdens.  Desire, yes, desperation, no. Hunger, yes, spiritual starvation, no. Hebrews 4.16 says, so let us come boldly to the throne of our gracious God. There we will receive His mercy and we will find grace to help us when we need it most. Come boldly, the Scripture says. Not timidly, not full of doubt. Not saying, oh Lord, if it be your will, please hear me. No, here's you. Here's what happens when we ask anything in His name, He'll hear us. What a wonderful reality. And that right there is a key to consistent prayer. How? Because when I recognize that I already have His attention, prayer becomes exciting. It's not this going to my prayer room to discipline myself so that I can try to work for God's attention. How dull and lifeless and powerless that is. Religion, religion, religion. It's deadly. No, I'd rather go and approach the Father God knowing that He hears me and that produces an excitement for prayer that when I go on my knees, I don't have to worry about trying to get that connection. I have it. I don't pray to connect with God. I pray from connection with God. Every sincere disciple and follower of Jesus wants to pray. You're watching this and you want to pray. You want to be a person of prayer. You want to be a person of consistent prayer. You're tired of the hidden mess. You're tired of the back and forth. You're tired of the three days good, four days bad, trying to establish a prayer life of thoughts and distractions fly through your mind. You just want to have that consistent flow so that you can experience the benefits, the awareness of that connection in the heavenly realm that's always yours. This is one of the keys. Number two, faithfulness. Now, we know that there is a spiritual realm. We know that demons attack believers, of course. Now, we know demons, biblically speaking, of course we all know demons can't possess believers, oppress believers, curse believers, and so forth. They can affect believers through deception, but beyond that, the other enemy that we're fighting is the flesh. And in order to put the flesh into subjection, you're going to actually have to start making decisions. Now, this is where people have difficulty because they're waiting for someone to lay hands on them and impart discipline. They're waiting for the sky to split open and God to make their decisions for them. But you must learn to exercise your free will to participate with the Holy Spirit that you might implement spiritual disciplines in your life. If you want to pray more, you simply have to choose to pray more. If you want to pray faithfully, you have to choose to pray faithfully. It comes down to your decision. Now, we all fail. We all make mistakes and sometimes prolonged failure when it comes to discipline and prayer discourages us. So we think that because we missed six days of prayer or three days of prayer or even one day of prayer, that somehow that disqualifies us or somehow we've wiped off some record that we have to start all over again, that it takes all our points away. That's not the way this works. God is not tracking how many days you spend in prayer. What's more important is whether or not you have a connection with him and whether or not that relationship is strong and the way you keep that strong is through daily prayer. But we have to overcome the guilt and the shame of missed prayer if we're going to stay focused because we get caught in the cycle. Let's say you pray consistently four days. I did it four days. And on the fifth day, maybe your alarm sounded too late or you forgot to set your alarm.   If that's you, I say to you, keep going. Or maybe you were lazy. Maybe you did neglect prayer just because you preferred to watch something on television. That's not good. But to live in the shame and condemnation of that is going to prevent you from actually pursuing your prayer life. So you wear that guilt. You wear those burdens. You wear that shame and you're hesitant to approach God like, oh goodness, I missed several days of prayer. Is he going to be okay with me coming back? Yes, absolutely. So we must recognize that guilt, shame, and self-criticism are counterproductive. They're unnecessary distractions. Guilt and shame make it so that you don't even want to approach God. The discouragement that comes from missing days of prayer weakens my desire to even try. Please hear me. That's so important that you get that. Please write this in the comments too, guys. The discouragement that comes from missing days of prayer weakens my desire to even try. So when I become discouraged because, oh, I missed that day of prayer or I only prayed 30 minutes when I wanted to pray an hour, that shame, that guilt from missed days of prayer or not praying enough, that weakens my desire to try again. You see, it's the forgiveness of God. It's the grace of God that empowers me to know that I can keep moving. But we must commit to prayer and we must forget those things that are behind us. Okay, maybe you missed a day or two. Maybe you didn't pray as long as you wanted to pray today, but put that behind you and tomorrow, keep going. Tomorrow, try again. Again, as I said earlier, God's not folding his arms, looking down at you angry and saying, well, well, well, look who decided to show up. No, no, he's ready to try with you again. He's faithful like that. And so when I go to commit to prayer, there will be times when I fail, but I must choose to implement that discipline. You have to make that choice. Here's a wild thought that doesn't get talked about a lot today. Did you know that you can choose every single one of your actions? I think sometimes we act as though someone else is making choices for us. It's not the case, not for the believer anyway. You can choose your own actions and your actions will have consequences and God will actually hold you accountable for those actions and consequences. Did you know that? So then prayer like anything else that's a spiritual discipline is going to require my participation. Everything spiritual is partially disciplined on my end and grace on God's end. It's mostly God's grace, but we must at least put in the action to cooperate with what the Holy Spirit wants to do. Matthew 2640-41 says, Then he returned to the disciples and found them asleep. He said to Peter, couldn't you watch with me even one hour? Keep watching pray so that you will not give in to temptation for the spirit is willing, but the body is weak. Make the decision to pray. Something that I wrote here. To become a man or woman of faithful daily prayer, you must make up your mind concerning prayer. People often ask me, how do I pray more? And honestly, the answer is simple. Choose to pray more. It's your choice. But you have to start by making up your mind. You have to stop by half heartedly saying, at some point I'd like to establish a prayer life. At some point I'd like to establish a devotion to the Word.  Shoot for an hour, but if you only make it for 20 minutes, that's a good start. It's better than not praying at all. Again, the only way to pray faithfully is to choose to pray faithfully and the flesh will fight you. And then you walk in this 24 seven awareness. That's how you walk in a 24 seven awareness of the spirit is you just make up your mind to do so. Now I know this seems oversimplified to some, but it really is this simple. You want to walk in that 24 seven awareness to walk in that 24 seven awareness. You must choose to put your thoughts on God as often as you possibly can. It's a discipline. It is discipline. People of God, it is discipline. We must discipline the flesh, subject the flesh and say to the flesh, you're not sleeping in today. You're not watching Netflix today. You're not going to go to the park and play basketball today. You're not going fishing today.  And if there's time left over for those other things, wonderful. You can accomplish more in a prayer filled day than you ever could in a prayer less year. You can accomplish more in a prayer filled day than you can in a prayer less year. Now choose to pray. Come on. Commit in your mind. Say, I will commit to pray. Carve out sections of your day. Arrange your schedule. Cancel hobbies. Stop doing so many. The Bible says a man of many friends will come to ruin. Some people are so socially active that they have just a ton of shallow friendships, very few deep ones. Just invest in a few good friends and stop filling your schedule with baby showers and weddings and outings and picnics and everything else. And nothing's wrong with those things. But I think sometimes we just like to stay busy. We have all these shallow friendships.  And we fill our schedule with all these social interactions when really what we need is a few solid friendships, a few solid, not saying you ignore everyone else, but as far as investing time, you can only give so much to so many people. Start saying no to certain things. Start changing the schedule of your hobbies. Change your jobs if you have to. If you're too busy to pray, you're too busy.  Arrange your entire schedule around your devotion to the Word and your time in prayer with God. Guard it, protect it, and let nothing and no one touched that secret place, stubbornly refuse to give up that time for anyone or anything else. And when prayer becomes the priority, only then can prayer become the foundation. I want to say that again. When prayer becomes the priority, only then can prayer become the foundation. How do you know if prayer is the foundation of your life? Well, is it a priority or is it an afterthought? Is it scheduled first or do you squeeze it in between where you have time to spare? No, prayer must become the priority if it's going to become the foundation. Pray, pray, pray, and then pray some more. Rearrange your whole life around prayer. That's what it's going to take. If that's what it takes, do it.  Also, help us spread the gospel of Jesus Christ in the power of the Holy Spirit. Make a one-time donation or become a monthly supporter by clicking on the donate link now.


theCUBE's live coverage is made possible by funding from Dell Technologies, creating technologies that drive human progress. Hey everyone, good to see you. Lisa Martin here with Dave Vellante. This is theCUBE's coverage, day one of MWC 23 from Barcelona. We're having a great day so far. The theme of this conference, Dave, is velocity. I feel like we've been shot out of a canon of CUBE content already on day one. We've been talking with today's ecosystem day. We've been talking about the ecosystem, the importance of open ecosystem and why, and we're going to be unpacking that a little bit more next. You know, Lisa, what used to be Mobile World Congress and is now MWC, it was never really intended to be sort of a consumer show, but with the ascendancy of smartphones, it kind of, they sucked all the air out of the room. But really we're seeing the enterprise come really into focus now as the telco stack disaggregates and enterprise is complicated. Enterprise is complicated, telecom is complicated. We have a guest here to unpack that with us. Chris Falloon joins us, the senior managing director of telecom practice at Dell. Chris, welcome to theCUBE. Thanks very much for having me. So you've been in the telecom industry for a long time. Talk about some of the things that you've witnessed over the last couple of decades and really help us understand the complexity that is telecom. Yeah, well, it's nothing more complex. Look, I was privileged to start my career in telco 20 years ago in Canada, working with other telecoms globally. And so I got a good picture of how they operate and what's important to them. But it's come full circle for me. I got into IT and come all the way back now to helping telcos figure out how to operate. And so it's been a great journey. What is some of the, oh, sorry. Please, go ahead. I was just going to say, unpack some of the complexity that we see now. Obviously, we think telecom we, and you talked about the consumerization, we have this expectation that we can get anything on our mobile devices. 24 by seven from any part of the world. But there's a lot of complexity in the industry as it's evolving. What are some of the complexities and how is Dell helping address that? Look, I think the transformation from traditional monolithic architectures to cloud-based architectures is maybe the most, the single largest complex transformation any industry's done in the last 20 years. And it's not just a technology transformation. It's critically an operational transformation. And so I think that's really at the heart of it is we've seen a real shift this year from conversations last year where around how this stuff gets turned on, can it work, does it work? To a conversation around how does it work? How do I operationalize it? What are the implications to my teams? And so we've got teams struggling with knowledge and competency gaps. We've got people figuring out how to get this stuff working at scale.  You know, a lot of engineers, but a lot of the stuff was done kind of, I call it in the basement, kind of hidden. They make it work. And that transformation that you're talking about toward this more agile, open ecosystem, moving fast, cloud-native, new services coming in, new monetization models, that does require a different operating model. How similar, given your background in both IT and telco, how similar is it to the transformation that occurred in IT in terms of the operating model, which some companies are still going through? Look, I think we're privileged actually to be able to do this 10 years after IT went through it, and there's a lot of patterns that are definitely the same. There's no question, there's differences. The applications are far different. The timing and issues in the RAN are far different. And the distributed size of these deployments is different. But the learnings around how to deploy cloud-native technology, how to organize around these platforms, and back to the operationalization, how to deploy them and operate them at scale, it took IT a decade to figure that out, and hopefully with the learnings that we've got from that, we can rush through it here in a few years or less. One of the other big differences, of course, is public policy and regulation. You don't really have that so much in the IT world. Sometimes you have no regulation. Google, Facebook, do whatever you want, and we'll figure it out 20 years later. How much of a factor is that in terms of the complexity? And are the new Greenfield players, are they bound by similar sort of restrictions, or can they move faster? What's the dynamic there? Look, there's no question that Greenfield is faster than Brownfield. Doesn't matter whether that's telco or IT. Yeah, sure. I think we're at a place in history where we're watching some of the early movers testing some of these theories. But I would tell you, just again, just in the last few days, leading up to this event, talking with our customers and our partners, it's clear that even the first movers are struggling with the operational complexity of these platforms. And as a, you know, I think Dell's position in IT for the last decade as a platform systems integrator is very much going to continue to play out in the, we're being asked to play that role here as we try to bring some of the cloud native operating competencies to the table. And where are you having customer conversations these days? Is it at the IT level? Is it higher sense networking is essential for any business and any organization to be able to deliver what the end user is demanding? Of course. Look, we've seen a real shift as I mentioned from the technology proof points to the operational proof points. How do we make sure that not only the business case is valid, but that we can maintain these new changes in these new operating models at scale at the right operating cost? And those are very healthy conversations because the success of this transformation to cloud architecture and edge computing and everything else is predicated on the idea that we can get cloud running at scale in the network. But I think the, it's very much use case driven and we're going to see, we're finally seeing some edge use cases that are driving consumption of those edge use cases for sure. You know, I said earlier, I was in the keynotes and it took 45 minutes to get to the topic of security. It was, I think, the third or fourth or even fifth speaker. Finally, 45 minutes in, mentioned security and I think that's because security is kind of a given in this world, it's a hardened environment. But that security model changes as well. The cloud brings a shared responsibility model. If it's multi-cloud, which it is, then it's shared responsibility across multiple clouds. You know, you've got now developers who are being asked to be responsible for security. So that's another part of the complexity. We're kind of unpacking complexity here, aren't we? It's throwing more things than the cake. Look, as security is, it's an indication of this shift from what to how very much includes security and I think we're seeing security come to the forefront. Dell has a, our philosophy is intrinsic security at all levels of the deployment, everything from the infrastructure all the way through to the delivery and the management. And through the supply chain. And through supply chain, all the way through to the delivery of our technology integrated with other people's technology to ensure that the security is intrinsic in those deployments. And those integrations, as we're getting more and more involved in zero-touch deployments and helping carriers stand up these cloud platforms at scale, one of the ways to make sure that it's done repeatedly and securely is to integrate those things at the factory or have your infrastructure partner take accountability for doing some of that pre-day zero. Well, the lab announcement that you guys have is, I wrote about this, that's pretty key, I think. Because if you can certify in the lab, that's one of the big differences. We talk a lot about the similarities between enterprise tech of the 90s and the disaggregation of the enterprise stack.  Now you've got engineered systems, you're starting with engineered systems, but you've got now the lab so that the ecosystem and you've got self-certification. Those, I think, are key investments that if you're thinking, why Dell? You need a company like Dell's got the resources to make those investments and actually kind of force that through. Yeah, that's right. I think the value of, again, the learnings from these last 10 years of integration is just that understanding what the major blockers are should provide us with an accelerated roadmap for solving some of these problems as we encounter them over the next year or two in telecoms, no question. There's always regional differences in telecom, right? In the United States, years ago, decades ago, sort of blew apart the telco industry, I would argue, many would, I think as well, that actually made the US less competitive. You got, certainly, have national interests around the world, across the European continent, certainly in APAC as well. How do you see that, what are you hearing from those different regions? How do you see that affecting the adoption of some of the new technologies that you guys are promoting? Yeah, look, there's leaders in laggards in every market, I would say. I think we've been at this now, trying to stand up some of these cloud infrastructures and cloud-run projects and virtual-run projects. We've been at that now long enough to know that there's not so much regional patterns as there are patterns of companies that believe deeply that these architectures are going to lead to the right type of innovation and allow them to build new markets and new sources of revenue. And those that are deeply committed to that structure are the ones willing to lean in and sort of blaze a path, right? So I would say that pattern is definitely emerged. We don't see the larger the organization, certainly the larger the carrier, the deeper their resources on engineering and their ability to pivot and train those resources to become cloud-capable. That's a factor. We see a lot of conversations, Dell's got a very large day-to-managed services business on the IT side, and as we pivot those day-to-managed services, practices into managing telco cloud platforms and edge cloud platforms, I think it's the companies that don't have the depth or the skill or the experience are the ones that are asking us for the help there, for sure. How much has Dell been able to leverage? I mean, in the telecom systems business, I see a lot of new faces at Dell, a lot of folks like yourself that have telco experience. How about the services business? Were you able to sort of realign your existing folks? Was it similar? You had to bring in people from the industry? It's both, actually. So services is critical because the industry desperately needs systems integration across the board. And I think if we can convince the industry to treat telco clouds as a horizontal platform, then the idea of a platform integrator is definitely, it's valued, and in fact it's required, I think, for the success of these projects. The services team at Dell is comprised of the folks who obviously run the pieces of the services business that are really no different in their construct. Building telco clouds is not that different from building IT clouds, so the elements are the same. Those teams persist, but definitely the apps are different and the support is different and the requirements for uptime and availability are different. And so we've brought in services specialists to sort of create the glue between the customers and our existing sales depth. Do you have a favorite customer story that really articulates the value of what Dell is able to deliver in telecom with the inherent complexities that we talked about? Yeah, look, it's not that well known, but the day zero touch deployment factory integration capabilities that Dell has, we've been deploying that in IT for years. And we've got a couple of projects globally now where we're not only designing and testing the stack in our labs and with our partners, but we're loading that stack in a known good architecture into third party and Dell hardware in a factory integration setting and shipping it to site with really nothing left to do but connect power and connectivity. And so from an engineering standpoint, the complexity of deploying cloud into thousands of data centers, we have examples of that that are being shipped continent by continent and being deployed in days and weeks as opposed to months. And so I think taking some of the pain out of deployment and building some repeatability into those deployments is a very big deal. Those are great projects. The next stage of that, of course, is helping them get to a place where the operations of those platforms is just as easy as the deployment. What's going to be different? Go ahead to 2030, let's go backwards from there. What's the world going to be like? What do people need to know in terms of what's coming? That's a great question. I think if I could see that far ahead, I wouldn't probably be sitting here. Yeah, but you have wisdom from experience. If we play back what's happened in the data centers, in the IT data centers, and you mentioned the disaggregated systems shift that happened a decade ago, once the applications re-architected to cloud native architectures and could take advantage of the platform changes, once the resiliency is built into the application instead of into the platforms, these things become more and more touchless. And I think the real double-digit payback on this shift to cloud native, yeah, we haven't begun to talk about it yet, because we're not anywhere close to the level of automation that can be achieved once we get to true cloud native and microservices-based application architecture. That's a big shift. And it's going to take a while. It took companies like SAP and others almost a decade to get that done. I think it'll happen faster here, but it's going to take us some time. Some of the things that you've heard, this is only day one of the conference, but anything that you've heard today or that you're looking forward to hearing in terms of how telecom is evolving and kind of playing catch up. Yeah, look, we really believe this is the year that the edge use cases come alive. I think we've been, almost every conversation I've been in, we've been asked sort of where are these use cases that are driving actual deployments and revenue, and I think carriers are very much interested in trying to figure out customer edge, very much trying to figure out their own edge. Dell, of course, has both of those edges in mind. We've got a very large enterprise edge business unit as well as our telco BU. And so I think this is the year we really start to figure out where those, we're seeing good deployments now in production, at scale, and I think this is the year that starts to really take shape. Well, and it seems like just in hearing some of the carriers talk, they want to avoid what happened with the over-the-top vendors, okay? And they want to monetize the data that they have about the network. Looks like they want to charge for API access, okay? Developers are going to love that, right? Especially at the volumes that we're seeing here.  I can see developers, whether it's at the edge or new services that customers really want to buy, they really value. Different than, hey, I own this data and you need it. I'm going to charge it for it versus, hey, I'm going to create something that's really compelling. You know, an analog would be Netflix or other services that you get with, maybe it's private wireless that can do some things. And, you know, that to me is the interesting opportunity here that I feel like is a blind spot for traditional telcos, because they've kind of got that mindset of, okay, you know, we're going to monetize. Let's do it. But they don't have that creativity mindset yet, you know? This industry has been given an opportunity to monetize almost every major transformation in technology and many of them have slipped through our fingers, right? And this one is different because it's inextricably tied to the network. And I think the, you know, if you mentioned mobile phones earlier, I mean, I think what we saw in innovation in mobile was that we had no idea what was going to happen at the edge of that edge until someone created it. And so you have to have those in operating environments have to show up before the developers will spend the time to test them out and figure out what works. And so we haven't begun to even understand, I don't think, what's coming once we figure out a way to get ultra low latency, reliable connectivity at the edge. And I think developers have that open canvas and they're going to paint what that edge looks like.  But there's a big open field that is going to get plowed here and it's going to throw off some, you know, serious benefits to consumers. Yeah, and that's what we all want. We have that expectation that there's going to be a with them. It's going to be a what's in it for me, right? What's in it for me? Absolutely. That's right. I was going to say, thank you so much. You want to add one more thing? No, I'm good. I was just going to thank you so much for stopping by and talking to us about Dell's presence in telecom, how you're helping customers manage the complexity and the opportunities that really are there. We appreciate your insights and your time. Thanks so much. I really appreciate it. It's been a pleasure. Thanks guys. For our guests and Dave Vellante, I'm Lisa Martin. You're watching theCUBE live in Barcelona at MWC 23. Dave and I will be right back with our next guest.