How to make more money on YouTube in 2020? Okay, so you've got a YouTube channel or you're starting a YouTube channel. And I gotta tell you, if you're doing what worked on YouTube three years ago or even a year ago, you're gonna be left behind, you'll probably fail. So many things have changed. And in this video, I wanna explain those things to you so that you can get results. And I also wanna tell you what I did in the beginning that really, really messed me up and almost tanked my YouTube channel. And we're starting right now, let's get going. Hey, I'm JR Fisher, welcome to my channel. Do me a favor real quick, make sure you subscribe. If you aren't subscribed, don't forget, turn on bell notifications, turn on all notifications that way you become part of the Fisher family, the VIP group, it gets notified before anybody else. That's pretty cool, right? I also have a great course down there. It's a $97 course. For limited time, you can get it absolutely free but you need to click that link down there, click and learn, no credit card required. Check it out. Now, do you have a YouTube channel? I wanna hear about it, put it in the comments below. What challenges have you been coming up against? What successes have you had? Some of you have had some great successes and if you put that in the comments below, other people can learn from it and you're gonna help some other folks out. So that's really cool too. So let's get right into this. What do we need to do? And I'm gonna share with you what I did that almost tanked my channel. And oh my God, I would never do it again but it is something I messed up. So I'll share that with you in a second. First off, let's look at what you can do. Number one, YouTube monetization and that is using affiliate links. Affiliate links are great. Anytime you talk about something in your video, you should have an affiliate link below where people can go and get that product or service. Almost every company has an affiliate link nowadays. If you go down into my description down there, my affiliate link down there is for Kartra. Kartra is the software we use to actually grow our business, build our business, and it saves us a ton of money because we were able to get rid of a whole lot of other software because Kartra does so much. It does emails, it does sales pages. It goes on and on and on, memberships, you name it. So there's a link below. If you wanna see what Kartra does, you can click that link, watch the free video, and if you like Kartra, you can get it for $1 for 14 days. That's pretty cool and that's my affiliate link. And I have other affiliate links down there. I have Amazon affiliate links. Right now I've got some lights around me. Got a computer, got a phone here going on. And I have affiliate links for that stuff through Amazon. The way those affiliate links work is when you click on it and you go to Amazon and you buy that product, I get a commission, which is pretty cool. You don't pay any more for the product, I just get a commission. Now if you don't buy that product, but you buy anything else on Amazon, within I think it's 48 hours, I still get a commission. So that's pretty cool stuff, guys. So why wouldn't you wanna have some links in the description of your video? Number two is become a YouTube partner and put ads on your videos. Now this is not for the beginner because you do have to have 1,000 subscribers and 4,000 hours of watch time. Now that takes some time to get that. In case you haven't figured that out, that's like hundreds of hours a month and 12 months to actually get enough watch time. But it is something to shoot for and it is something that can make you money. Number three, make money from your viewers from Patreon. Patreon is a site that people can actually pay you money to get special content, they get more content. Maybe they get Q and A is that type of thing. You can go to patreon.com, check it out, put your Patreon link in your description below your video and you can actually receive money from the audience that you've already got. Number four, master YouTube SEO. What is SEO? It's search engine optimization. Now search engine optimization on YouTube comes in many different forms. The first thing I'll tell you is you wanna make YouTube videos on subjects that people are already searching for. That's really important. If you're just making random videos and the title of your video is not something people are searching for, you're gonna get a whole lot less views than somebody who has that optimized. I recommend a tool called TubeBuddy. You'll see a link below in the description. And if you use TubeBuddy, once again, it's absolutely free so why wouldn't you use TubeBuddy? It will help you pick those titles that people are searching for.  So check that out. TubeBuddy will really help you do that. Now, in addition to that, SEO comes into play when you have tags on your videos because tags are the words that people are searching for. So you wanna make sure you put tags in there. In YouTube, they allow you up to 500 characters in there.   Now, in addition to the things that you can do and that's certainly not all of it, but that's part of it, there is certain algorithms that are looking at your videos that can help you get your videos with more views and more subscribers. YouTube sets these up. It's things like comments or people commenting on your video. Now, the best way to get somebody to comment on your video is ask them to comment on your video like I want you to do right now. Comment below, let me know what you think of this video, what you've been doing to grow your YouTube presence and tell me about your YouTube channel. Maybe I'll go over there, maybe I'll subscribe. So you've gotta tell them to comment. You also gotta tell them to like your video. Now, YouTube is based on interaction. It's not positive or negative.  On the contrary, they probably will show your video because all they care about is interaction and if your videos are getting interaction, then of course they're gonna show it to more people. Now, obviously we don't wanna make videos that just upset people and make people just mean comments. Obviously we don't wanna do that.  They also care about how long they're gonna stay on your video. They also care about how many videos they watch on your channel. They also care about click through rates. So if you do good thumbnails and a lot of people are clicking on your thumbnails, that's gonna increase your traffic and that's gonna increase your SEO. Now, keep in mind when you're making your videos, don't make them too short. I see a lot of people doing one, two, three minute videos and if you're doing videos like that and I know I did it in the beginning, that was something I did. As a matter of fact, that's the thing I wanna admit to you. In the beginning, I was doing one, two minute videos. It doesn't work, it doesn't work. Now, if you wanna teach somebody how to do something real quick on screen, that's fine. You're never gonna grow your channel that way. It's not gonna happen.  And if they're running ads on videos and yours are only a minute or two long, how many ads can they put there? Not many, not many, okay? So they say the optimum from what I've heard and all the information I've got is about 10 to 14 minutes. If you stay in that time zone, obviously they'll have more room to run ads on your videos. If they can run ads on your videos and they can make money, they're gonna show it to more people and you'll get more views and your channel will grow. So make sure you do it a little bit longer videos. Don't do what I did, it almost destroyed my channel. I wasn't building, I wasn't doing anything. I was doing a bunch of one and two minute videos and they just didn't do me any good. So I have to admit that, that's something I did. Number five, make the most of your YouTube marketing funnel. What's a funnel? A funnel is something that leads somebody to the next step and hopefully leads them to buy something from you. So if you've got a YouTube video and you tell them in the video that they have a free download in the description, that will get them into your list. Once they're in your list, then you can market your other products and services to them via email. So you wanna make the most of these videos. You should never have a video where they can't opt in to get more information, get a free download, buy something from you. You just always gotta have that in the description because you're wasting that space otherwise.  So you've got to provide that to them.  They're never gonna opt in, they're never gonna give you an email, but there's a portion that does. And since there's that portion that does, you can build out a funnel. I use Cartra, I'll put a link below for it. Cartra's an awesome piece of software. It can automate this whole process for you.  And if you're interested in Cartra, you can get a trial for a dollar. So I'd highly recommend you doing that. But you gotta make the most of this YouTube funnel. Number six, become an Amazon influencer. What do I mean by that? An Amazon influencer is somebody who selects some products from Amazon and they actually talk about it on their channel. This is a great way to make money. I don't do a lot of product reviews, that's not my thing, but there's a lot of people that have made a ton of money doing that.  You can put all those links below and actually make money off that. And you can actually talk about that product in your video which will really increase the chances of them clicking on your affiliate link. Number seven, promote YouTube red. YouTube red's pretty cool. What it is is that people can pay $9.99 a month to not see ads on their YouTube channel. Now, that's pretty cool for YouTube, right? Cause you either gotta see ads and they make money or you gotta pay YouTube and you don't see ads and they make money. So either way they make money, which is pretty cool. If you promote that, YouTube will actually pay you a percentage of that $9.99 and since that varies and there's always change and I won't say what it is, but it's pretty darn good. Now, the big question I always hear is how much money will I make on ads if I put them on my videos? And it really varies depending on what market you're in. The way YouTube looks at this is they say how likely is this person watching this ad gonna spend money and buy this product or service? So if you've got some type of entertainment channel where there's a bunch of bloopers and people falling down and silly stuff, that audience supposedly, according to YouTube, is not as likely to buy something as somebody who's doing a channel maybe on stock investing and real estate and those people are more likely to buy it from the advertisers that are on those videos. So to make a short answer really long is what I'm doing. I'm starting to do it the other way around. Is there gonna pay you anywhere from probably a dollar to $9? CPM or per thousand views? So dependent upon how many views you get is really gonna be your income. Now some people make a modest few hundred bucks a month. Some people make millions of dollars. So somewhere between there is probably where you can be once you get monetized. But it's entirely up to you. And the thing is the more you create, the more your odds are of making more money. So it's really more back to creation again to make money on YouTube, you gotta keep creating. Now I did a quick list here so you can see what some people make. Ryan Kaji is $26 million. This is based on 2019. Dude Perfect 20 million. Anatasia Radnowski, 18 million, not too bad. Rhett and Link, 17.5 million. Jeffree Star, 17 million. Preston, 14 million. And PewDiePie, which we've all heard about is $13 million. So can a lot of money be made? Yes. Can it still be made? Yes. You just have to get in the pool and you gotta put videos up and you gotta post them and you gotta do good videos and you gotta consistently do it.  I told you about my mistake. Don't do that, which is making videos that are too short. I know sometimes it's harder to do a 10 minute video, but I don't know, I found it really hard to do a one or two minute video and really do anything in quality because it was so short. And I was so glad when I found out that was the wrong way to do it because I didn't wanna do two minute videos. I didn't like doing two minute videos. They weren't fun for me. So this way I can actually talk to you, we can interact. You can ask me questions. You know, a two minute video, I just can't get out. I can't get out the information, okay? So let me get out some more information right now. I want you to comment. Put your comments below. They're super important to me. Put in there what you thought of this video. What else you'd like to see in videos too? If there's a subject that you want me to do a video on, put that down there also. Don't forget to subscribe and I'm about to ring my bell here. And ring the bell. Don't forget to ring the bell. Okay, ringing the bell is super important because you're gonna turn on all notifications. You're gonna click that thing that says all notifications. And when you do that, you'll become part of the Fisher Family, the DIP group that gets notified every single time I do one of these videos. Pretty cool. Don't forget, I got that course down there. It's a $97 course. It's gonna help you out. You're gonna make more money online. Make sure you click that link. And if you really wanna make some money, click on this video that's on the screen right now. That will really help you make money online. You're gonna love it.  Watch that video. I would really appreciate it. Thank you so much for watching this video and I'll see you in the next one.


Team keep it clean. What's going on? It's engraving here with another video and In this video Good morning to everybody to appreciate y'all coming through. Thank you a Clinton JB tie Appreciate y'all waiting out for me waiting up for me while we get things started. But anyway In this video Wanted to talk about what's up rounds for life care gaming brand and Marshall Jack everybody coming through so fast so quick so early That notification apparently went out. So thank you YouTube y'all are taking care of me today. Same. Thank you King Swaggy P Shakira. What's going on man? What's going on is that? What's up Marcus? Everybody um Oh, no, I'm good. I just haven't brushed my teeth haven't brushed my hair haven't taken a shot I haven't done anything today yet, but lay around and relax. What's going on Marcus? What's up truth? What's up care game appreciate y'all coming through make sure y'all leave a like on the video But in this video, I got a sneeze It's not ready yet. Anyway in this video Wanted to talk about it's something Something that a subscriber had actually brought up and I was trying to look for the comment because that I remember this is I remember the subscribers their avatar picture But I don't remember what their name was if I saw them I would know exactly who it was. It's the kind of heavy set who it is I know I'll be like, okay. Yeah, that's him because he comes through on a lot of the videos He comments on a good fair amount of the video whatnot, but I forgot his name. I really forgot his name. I forgot his name but either way Wanted to talk about something that he actually brought up and they made me think like man That is very dangerous for Lamar Jackson. And I wanted to talk about why That what what the most dangerous thing about Lamar Jackson is Now when you think about are you gonna meet him Tuesday after practice? That's what's up. No, see when you think about something That's dangerous It's obviously something that went like for Carter for example If I'm getting ready to do something and Carter doesn't want me to do it He'll call it dangerous. So he obviously uses the word he exaggerates with the word a lot It'd be like if if I'm about to leave and he don't want me to leave the room. He said no daddy. That's dangerous So that's not the dangerous we're talking about But it is kind of like the same thing though because you wouldn't want somebody to do something that you consider that's dangerous So With this it becomes dangerous for a lot of people with this aspect of Lamar Jackson it makes him dangerous for a lot of people One the first thing it makes him dangerous for the defense any defenses that he's going up against To sort of the same thing It makes him dangerous for the defenses and for just the teams period Three it makes him dangerous to all 31 other teams out there in the league Then on top of that it makes him dangerous to his own team Well, not have written that dangerous to them, but most so dangerous to Joe Flacco or RG three now what that is is The the mental part of the game Full of more Jackson some of y'all might be like oh engraving. What do you the mental part of the game like what that's it? That's what makes him dangerous That's nothing It's deeper than that so And what the subscriber mentioned to because this is this started with him So I really wish I because I was even before this video I'm looking up and down all the comments that I could find and I just couldn't find the comment where he put it But um He mentioned how well, I mean we we've all heard about Lamar Jackson We've all heard how athletic league gifted he is how fast he is how he can cut on the dime shout out to shady How he can cut on a dime real quick and he's just agile and he's fast and this and that we've heard about how athletic He is with the game And We've also Seen how the Ravens have been throwing them. They said they're gonna have some plays for me I'm gonna make sure they get him involved in this and that but I'm something that the subscriber mentioned is that We all know how athletic. I don't know which video it was in. I don't I don't remember But we all we all know how yeah, they called him a they called him a human joystick They said he looks like a young Michael Vick and whatnot, but we all know about his athletic ability But what makes him even more dangerous what makes him dangerous is that He's not just relying on the athletic ability to get him through the fact that He's trying to pick up everything the Ravens are throwing at him What kind of what is that? I don't know if it's a lizard or Whoa, that is a freaky-looking lizard. Wow. I'm sorry y'all Whoa, I don't know if y'all even gonna be able to see it When I go over there, this is Florida for you and he's gone. Okay. Yes. That's it. So anyway They go back to my post oh Now Carter's peeking out the window Okay, but anyway, um Carter's waving let me Let me say what did y'all say what's up to Carter while he's waving There you go, okay, he walked away never mind them. All right. Anyway, anyway, um, I Tried I tried to put it on I tried to put it on Carter But I had to move the camera down slowly so only got his chest up because we are Carter's house So he's walking around freely anyway Back to Lamar Jackson what makes him so dangerous is the fact that with the mental part of the game that he has Both the athletic ability to do whatever he wants He can outrun somebody he can shake somebody he can do all that stuff, but then on top of that If he puts the mental part of the game Into his game then it's game over Because with him being a student of the game with him trying to take on with the fact that he's not just gonna be relying on His athletic ability. That's what's gonna make him so dangerous Y'all see guys like um, I mean you seen Michael Vic and not to say Michael Vic didn't put that he didn't Put in the mental work and a part of the game, but you saw just how much He relied on his athleticism And it took him a long way. It took him a real long way. It took him far Took him to a one NFC championship when he was with the Falcons I was rooting for him that game too, but it took him. What's up still? What's up Dustin? It took him oh so far, but You got to what's that? Oh, we got game. I got nine in here. Wow Must be a special day today. Wow. Wow. That's crazy. We got the gamer guy nine, but anyway With with Vic it only took him so far and then there were even some games where you could tell he just He is just relying on his what's up Devin he was just relying on the on his physical ability like on his athleticism and And if if plays are breaking down, yeah, you can rely on that of course, but you can't Strictly rely on that and there have been enough quarterbacks where they Athletic quarterbacks where they just rely on how much of a Gift they have but they don't get involved in a mental part of it.  And that's it, but with Lamar Jackson with him being able to do that stuff And if if he really ends up being like a little baby Vic And ends up even he can he could be better than Vic I know a lot of people getting upset. Oh, why are you comparing in the Vic? What is Vic done? People people misinterpreted the comparison because they weren't comparing him to Vic as far as Vic's accomplishments They were comparing him to Vic Athletic-wise So of course people take stuff and they run with it. Y'all know how that goes already, but um With him putting the mental part of the game Along with with his athleticism. Oh that's scary man.  He can run he can run But Russell Wilson is a really good example somebody who has athleticism, but also puts in the work He also puts in the work Um with the mental part of the game because Russell Wilson he he can go a whole drive He can take you take a thing for a 90 yard drive for a touchdown Um, and he ain't got to take off not one time He can do it all passing all passing and not to say that Vic couldn't do that but Russell Wilson just he he can do it so consistently man And I think sometimes And it's it's happened to I know with me was like playing street ball and stuff a long time ago Um, so y'all know him about 62 years old. Um playing street ball a while a long time ago um If if if I got to play quarterback, what's up flacco if I got to play quarterback then Play quarterback drop back looking somebody could be wide open Somebody could be wide open And no I don't have the mind of an NFL quarterback because I'm not that but I'm just thinking Somebody could be wide open downfield somebody could be wide open in front of me But I could be like, you know what? Hey, I know I'm fast. So I'm gonna take off I'm gonna take off So I see it. I see a lane. I see a little opening. I'm taking off And that's it. Oh shout out to Carter banging on the window But hey, don't break it. Let me let him out here. There you go, son but anyway, um Carter getting ready to break the break the glass on the window What are you looking at son? But um, oh this little more Jackson man But anyway, um It's Yeah, it's hot.  Carter don't put those on the ground Why would you do that? What are we doing? But anyway, what's up jld? um Look at this dude this dude really put all his fruit snacks on the ground He put all his fruit snacks on the ground Okay, we back. We got we got disconnected me. We got disconnected um, but anyway Yeah, he just sitting there looking at his fruit snacks now. Um, but yeah with with Lamar Jackson he um Yeah, once he put that mental part of the game in his game It could be a long day for a lot of people man It could be a long day for a lot of people a lot of people and it's scary man. It's scary It's it's a good scary for us because it's like man. We may have an explosive offense Because there's something that we just haven't had in a long time. Um, we're really just Consistently ever we've never had that but Once Lamar does it once he gets it Could be game over man Could really be game over right Carter You gotta be careful man. Come here Come here Let's think the Ravens got better this off season. We'll see. We'll see on paper. Yes But paper don't mean nothing because remember them 2010 Eagles that Vic was on They had got better But on paper, but it ain't translate to anything so We'll see how it goes man Carter Come say hi to everybody.  They can't hear you say say hey team keep it clean team keep It clean Yeah, you just fought it You just fought it again Can you stop for them Say oh, he's wanting y'all to see his candy now over Say team Well, when you finish eating keep keep it clean Yeah, team keep it clean And what do you what do you tell them about your youtube channel? What do they need to do? They got a subscribe, right? Did you tell did you tell them to subscribe? Okay Yep, that's his foot All right, son. Thank you. Thanks for joining us So as our special guest How long is joe leech with management? What are you talking about? Looks like a future Ravens linebacker. We'll see man. Now that won't happen. Um, but anyway Yeah, man That's that That is that so We'll see how it goes when with Lamar Jackson, but I'm I just had to share that I wanted to make sure I made a video on that because I mentioned it yesterday Um, when we did the uh the video About why he's so loved in Baltimore um But I wanted to do a separate video just focusing on this Even though we couldn't really focus on it because we had so much other stuff going on at the same time But yeah, man Yeah, it is very warm. It's very warm down here. Last time I did a video from right here Um, my phone. What's up, Frankie? Uh forward no baron not football. Maybe like soccer or something. Um, I don't know. Yeah Some some light not not football though. No um But yeah, last time I did a video from out here. My phone got too hot He said car to replace flaco. Yes Okay. Well time to end the stream because y'all heard him Okay, yeah It's time to cut this short. Um, so appreciate y'all. Thank y'all Um, thanks for coming through Okay, we're going inside right now. I don't know who jolly cheese. I don't know what you're talking about j.o.d Um, but we're going I'm out All this requesting that we go inside now. So thank y'all and again Lamar Jackson the sky is the limit man The sky is the limit never know what's gonna happen And something real quick just um Can you stop eating the fruit snacks off the floor? Real quick another thing I was watching a video and I didn't even realize um That Y'all know that guy I think his name is nick nick young. No, not the basketball player Nick it's the guy it's the guy that he makes a I just got to make one last point and then we go on inside um He what did he say? I forgot his name. I don't I don't Uh It's it's this he's a white guy. He looks like he could be black and white. He's on espn um And he always makes he he loves lebron. He makes good points about the whole lebron vs. jordan thing too. Um Man, what is his name? I know his name is nick though. His first name is nick. Anyway, um, He was chiming in on the whole flak old lemar jackson thing blah blah blah um How many chances would I give him before he sits who you talking about? Yeah, nick, right? That's it juice man. Nick, right? That's his name. That's his name. Nick, right? Thank you. Um You want me to open the door for you? No, he just spinning in circles nick, right? That's his name So he was talking about the whole flak old lemar jackson thing blah blah blah, but he mentioned He said he kept saying how he thinks that lemar jackson is going to end up starting He's still eating off the floor He's mentioning how he thinks lemar jackson's going to end up starting this year Because he talked about old flak old has been deteriorating over the past couple years or what that was not um, but anyway Okay, nothing came up But oh flak old But yeah, he mentioned how flak old has been deteriorating over the past couple years or whatever blah blah blah um, but he said that um He thinks lemar jackson's going to start sometime this season and not just don't be thrown in for some plays But actually start start games. Um, and his mentioning his reasoning for that was because He mentioned how ever since erin rogers Was since erin rogers every quarterback drafted in the first round And caught is giving me all his fruit snacks now great check that out And they all sticky I don't want this He mentioned how every quarterback who's been drafted in the first round ever since erin rogers has started Um, it has started sometime during that season that they were drafted in the first round That was just an interesting step. Ravens could break the trend or they could keep it going. So we'll see what happens. Anyway, appreciate y'all. I'm going


Live from Washington D.C., it's theCUBE. Covering AWS Public Sector Summit. Brought to you by Amazon Web Services. Welcome back everyone to theCUBE's live coverage of the AWS Public Sector Summit here in our nation's capital. I'm your host, Rebecca Knight. We are joined by Eileen Jemismith, Eileen Jemismith, sorry, the CEO and co-founder of Vizalytics Technology. Thank you so much for coming on theCUBE. Thank you for having me, it's a pleasure to be here. So let's start by telling our viewers a little bit about Vizalytics. There's a story there about how you founded it. Thank you, so the mission of Vizalytics is enabling change with data. And we saw tremendous opportunity in open and public available data to say, let's make a difference for communities. And the whole reason why we started was in 2012, Hurricane Sandy hit my hometown of Staten Island. And I saw firsthand digital divide. People need access to information. It's not put together in a format that they can use, but it actually is there. So I said, we've got to do something to make a difference. Our first product was a mobile app for shopkeepers. We had thousands of users throughout New York City. And then that led on to our first enterprise client being the city of New York. So the mobile app for shopkeepers could do what? What did it do? It let you know everything that was going on outside and around your business that can make a difference to your bottom line. So imagine all you had to do is business name, business address, I'm going to tell you, here's your risk for fines. Here's when there's going to be public works. Here's when someone's filed for a different permit, et cetera. And shopkeepers loved it because we didn't have to do anything to get that information. They told me exactly what I needed to know and you made it really easy to share.  Tell me a more about this. Absolutely. So it is a distinct privilege to be an AWS community hero. Community heroes are evangelists for the community where we're talking about how can we build and create more diverse and inclusive communities. I'm privileged and honored to be the only female hero in the Australia, New Zealand region. So I'm determined to say, how can we support more women? How can we support more underestimated founders and tech developers? So we have this whole series called She Builds on AWS. We've got events in Sydney, Melbourne, soon to be in Perth, et cetera. And that's how we're doing more for community. And as a community hero, how can I find more voices who aren't me? Give them a platform to say, we need to hear what you're building and what you're doing. And how can we all support one another as we want to build on on AWS? So what is it to be like at an event like this, where as you said, you're the only female community hero here. How are you getting together, collaborating, learning, and how are best practices emerging? And what are those best practices? So first off, I want to mention that we have the first ever developers lounge here in the main hall, which is great because we need to see that here in public sector. And having those opportunities to kind of meet and greet and talk with folks, hey, you're working on this as well. Tell me more about what you're doing. Let me surface out like what kind of solution you're doing. That's where like all of the energy and the excitement happens because then you start to discover like, oh, I didn't know folks are working on this and this. Hey, we've got the same problem. And especially in public sector, where folks so often have the challenge of different silos. Hey, I didn't know what I didn't know. How can we bring them all together? So seeing that here in public sector, where we can champion, you've got all of these different folks who are working together is just a wonderful opportunity. And what are you hearing? I mean, in the sense of the big theme here is about government, IT modernization in the public sector. The public sector, for better or for worse, has a reputation of being a little slower, a little more antiquated to, but and yet there's certain divisions of the government in particular and educational institutions that are incredibly innovative. Absolutely. I mean, how, where do you think things stand right now? So there's absolutely positive change. And I like to celebrate here are the leaders and here are the folks that are doing more. Yes, public sector does, for good reasons in some cases, take a long time to say, how do we want to change? Do we feel safe with this change, et cetera. But then you see pockets of excellence. So I'm currently based in Sydney, Australia. Transport for New South Wales is one of our clients and I am honored and excited by all that they're doing where at the executive level, you have buy-in and you have support. You have support for saying, we need organizational change. You have support for saying, let's do proof of concept. Let's do these explorations. Let's actually have a startup accelerator hub. So we as public sector can interact with startups and early stage founders or university students to make that kind of difference. When you see that, I mean, that's part of why, okay, great, we're in Australia now because there's this energy and action and a willingness to move. So that's where I think, look to those centers of excellence and say, how can we do that within our organization and what can we do better? And so we're not in, are you saying, but not saying that we're not seeing quite that energy in the U.S. Or what are the differences? Well, again, it depends district by district, right? So different municipalities have different challenges, different size, et cetera. When you look at things, for example, in San Francisco where you had the startup and residence program started off, small cohort, five or six companies, great. Now how can we scale that program and make it national where they had something like 700 applications for something maybe a cohort of 50 or 60 companies that are working. That's where you start to see there's an energy that's flowing through. So I think the opportunity for change comes in that kind of cross collaboration. And if you have an event like this, we've got public sector folks from all over the world saying, really interesting, oh, you feel my pain. How can we work together on this? What's your team doing? How can I learn from that? How can I kind of take that back to my teams? Or where can we think about some of the harder problems of organizational change? And what do we do if we don't have that executive champion? How can we start to get there? I think that's the kind of energy and opportunity of all the things we're seeing here at Public Sector Summit. But as you said, it's also looking, for the rest of us, looking at these centers of excellence, see what they're doing, see how they're experimenting, getting those proofs of concept, and then saying, hey, we got something here. Let's see if we can replicate this. Absolutely, and within public sector, when you have that opportunity to say, and look at how we're doing this in London, look at how we're doing this in Toronto, look at how we're doing this in Sydney, and how we're doing this in Melbourne, then you can suddenly go back to New York and say, okay, great, we do have these others examples. It is being done, so we can use that as a guide for what we want to do as we continue to innovate. What are some of the most exciting things that you're seeing here, some new public sector initiatives and technology services that you think are really going to be game changers? How much time do we have? Well, first off, the energy to, we want to collaborate. We want to be more agile. We want to make a difference. The sense that this event has grown from just a small cohort to 1,000, a couple of thousand. Now I believe there's something like 15,000 attendees. 18,000 according to Teresa Carlson. But think about the fact that we're all willing to be here together. That's a line in the sand that we need to be able to do more. So it's not about a particular technology per se, but a willingness to say, we need to be here. We need to face these problems. We've got this challenge of, should we bring these legacy systems over? Should we think about how we want to work together in public-private partnerships? That we can all kind of come together and start to work at this? And then also think about, we've got public sector summits throughout the world, right? Please join us at Canberra Summit. That's going to be going on in late August. You've got Tokyo summit going on right now. So it's not just all here in DC. You're starting to see these clusters move out and that's really wonderful and exciting for us. So it's wonderful and exciting on the one hand. And yet this summit is taking place against a backdrop where we're seeing a real backlash against technology. The public sentiment has really soured. Regulators and lawmakers are sharpening their blades and saying, hey, maybe we should pay attention more to what these technology companies are doing and how just how powerful they've become in all of our daily lives.  Well, I think that's where knowledge can be powerful. Can we empathize with some of the challenges? I hope that all companies choose to act with integrity, not necessarily that they do, but there are a lot of folks saying, well, we need to be able to do more. From a policy perspective, how can tech companies partner with policy makers who may not understand how all of these technologies work and what they're capable of or not capable of? We need more clarity on that because I think that's where it becomes a black box of conflict. And if you can change it to say, okay, this is challenges that you have with facial recognition or sentiment analysis or what have you, well, let's really think about what do the systems today do? What are the guardrails that we need to put in? And how can we work as partners with policy makers so it's not just driven by lobbyists, but there's actually an understanding of, so this is the implication of these systems, right?  Absolutely. If we can come back to New York for a second, New York City has one of the strongest open data laws in the nation. Part of that's because Gail Brewer, the borough president of Manhattan, said we need to kind of formalize this, how do we put this together? She didn't come from a tech background, but she saw a problem that needed to be solved and she said, how do we put this together and how do we get the right folks to the table to think about doing this in a really scalable, meaningful way? So the more that we see those opportunities in that well said backdrop of tensions and concerns, that's how we move forward, facing those hard questions. It's not Rome was built in a day, it's not. It's going to take us a lot of time and there's a lot of unanswered ethical questions as well that we have to start really thinking deeply about. But it starts, as you said, with making the data visible and then getting more voices who- Making it visible and also understanding what's not included in the data, right? Coming back to when I started my company, there was a lot of, but this isn't being counted and what happens when you're saying, I'm making a bias based on this particular data set that leaves out this whole community over here? Can we think about what's not included in that data or how the data collection itself or the organization itself is changing things? So that's why coming back to you need more female founders, you need more underrepresented populations to have those voices of have you considered this, have you given representation to this particular group, to this population? Without doing that, then you're just reinforcing the same silos and the same biases and we have an obligation to our community and to one another to change that. So I know you have a keen interest in diversity issues and as you're talking about bringing in more women and more underrepresented minorities to lend their perspective to these very important issues that are shaping our lives. What are, how do we solve this problem? I mean, technology has such a bro culture and we're seeing the problems with that. Well, so first off, from a founder's point of view, you have to know when not to listen.  The noise. Oh my goodness, the noise of we've got ageism, we've got sexism, we've got racism, we've got elitism. I went to Brooklyn College, I'm very proud of that fact.  Well, guess what? My company is still here. Some of the folks you've invested in, they've folded a long time ago. So part of it is a willingness to drive forward, but it's also building networks of support, right? So coming back to being a community hero, how can I elevate these voices and say we need to give them an opportunity to be here? We need to change this. So part of it is we want more seats at the table, but you know what? If that table's not going to welcome me, I'm creating a whole nother table over here where we can start to have that cluster effect. And that's where the dedication and the tenacity and you see things like we power tech where we're really looking to elevate those voices. That change can't happen unless we keep doing that and unless the folks are like, but this is how we've always done it, are willing to say actually, shortcoming here, let's think about changing this and broadening the conversation. Is that changing though? I mean, we're talking a lot about how this, there's the new generation of workers coming up who do think differently and they do grow up with this stuff and they say, we don't need this red tape. Well, why is this taking so long? You know, they're impatience and maybe a more willingness to listen to other voices. I mean, are you seeing a difference? Absolutely, I'm seeing a difference for sure. That doesn't mean sexism, ageism, elitism has gone away. It has not, but you're starting to see again, clusters of excellence. And I think if you really want to make change, you focus on where that traction is. You use that as your foothold to build and scale and then start to be able to do more because that's the only way. We've got some barriers that for other founders, I empathize with how insurmountable it can be. But if you've got that dedication, if you refuse to be defined by what someone else says you are or what your company is capable of being and then you find those great partners to say, let's do this together, the whole conversation changes. Aileen Gemma-Smith, those are great words to end on. Thank you so much for coming on theCUBE. Absolute pleasure. Thank you. I'm Rebecca Knight. We will have much more of theCUBE's live coverage of the AWS Public Sector Summit here in Washington DC coming up in just a bit.


believe in each other and not being selfish. Everyone happy for each other's success. All of us come to work each and every day trying to see how can we make each other better. And I guess I've been said that me and Niko, we always have a bet each and every week. Whoever had the best stats, and that's just some locker buddies and Mississippi State thing we used to do. So I mean, we're doing it now. So I think it's just that competitive mindset that we have, we want to play together, but we also want to compete with each other to keep pushing each other to the high of the limit. Who's the head? Well, I think the last couple of weeks he held, and that just props to him. And he'll tell you that when he, his job is to come inside and especially on third down to win is one-on-ones. When I'm getting the slide, you see him, it's plain and simple that he winning. And then when I'm getting, when he getting the slide, like on last week, you know, when I did get the chance to go one-on-one, I ended up winning my one-on-one. So I think that's just the best thing about all D-liners. All D-liners is that, you know, even if we single block, whenever we get that single block, guys gonna take advantage and win. Does that come with a reward? Like, you guys buy each other dinner or take care of each other? Now we take care of each other. You know, it's dealing with, you know, money or whatever it may be. But like I said, that's something we have going. And I just got to keep out the numbers and everything that's to us. But yeah, it's always good to be able to have them type of competitive mindset. I mean, could that make guys, not just trying to be selfish or anything like that, it make you want to play harder for each other and just, you know, trying to get your best, you know, the best you on Sunday, so. This Texas team, they've kind of found a groove running the football. What has stood out to you about that? How personally do you take it to stop their streak of being able to run the ball like that? Well, I mean, you know that we take a lot of pride in stopping to run. And, you know, they say that, T'Ochi said it's a day we didn't really got to talk about it to the media, but I mean, to me it needed to be said that we are chasing that number one spot.  But we're chasing that number one, stopping to be the number one run defense. And, you know, that's come with, you know, we've ended up the year off against the Texans who have been running the ball more than they believe in when they're running back.  So, you know, I think that's the mindset for us. You know, we still, no matter who it may be, we won't let nobody run the ball on us. How much does it, how many more pressures you guys did as an entire team? How much is having him as kind of the fourth superhero or whatever you want to call it in your group? Help everybody. I mean, it's always good to have guys like that, like Bud with his type of demeanor, his type of skill set. We all have different skill set. We all know what type of player we are. And Bud knows what type of player he is. So I think the best thing about him, he knows what type of player he is coming off the edge. So, you know, we have a side, he's at home. You know, he taking his game, whatever he do best and, you know, speed rush, power rush, whatever it may be. You know, he taking to his and helping our D-Lamina.  And that's to affect the quarterback.


I just received word that the Senate committee knocked out that Section 608 requiring we take face voting to the Congress vote of 10-3. Secondly, we did get distributed to all of the staff of the senior associate with our armed services. May I be briefed by our committee? That's good. Now, I think that you have spent some time with your friend Mr. Kennedy. I get distributed to him, but for your information, I think you have a bunch of laws for it. I think that he's functioning in this Vietnam field, the Dominican field, a little bit over time, and he and some of his districties very much against us. And I think his general feeling is that we should not have asked for the 700 million appropriation by asking for it and saying that we have construed this as support of our position that he wanted to demonstrate his independence while he wasn't voting against it. He would make the speech that he did and as a consequence, he's touching up Javits a little bit and different ones around.  I think it could very appropriately say that the defense department took the position that we were spending more than we had appropriated. We had ample authority under the existing law to transfer that money, and that's what we planned to do. We told them that. We told them that if they wanted to, we could ask for the money now, or transfer it and ask for it later. After explaining the pros and cons, all we wanted them to know was that we were digging into an account that was going to be overdrawn. We had to come back and leave Frank and Candid with them and forward made suggestions. We asked for it now and he thought that was a better way to do it. He had been physically responsible and worked with the House committee. We thought that it would give an opportunity to anybody wanting to debate it and discuss it. We didn't object to that. We're not calling for the debates. New York Times had been advocating debates and we sent it up there and we don't object to what he said about it. But we do want to know our reasons for doing it and they were based upon an attempt to keep substantial support behind us and the Congress. Each day, the New York Times and I know he's conscious of it and they're going to be agitating and chavits. Bobby's going to be in the background because the operates could deal that way, but they're going to be asking for a new personal debate, a new resolution of sport and telling them that we have been willing to ask for that. We don't think it would be wise but that we have asked for it right. If he thinks we're going to have a new resolution, we've asked Mansfield and we've asked Dirksen and we've asked Russell. They are the man in this field in the Senate. You'd like to ask him. If he thinks that new resolution will be won, that's so much on that general feeling because that's in the columns and the stories and the newspaper articles and so on and so forth. And of course when they talk to him, they come right back and talk to us and so forth. I think there's another tactic to talk to him about the new pause that's been proposed in the New York Times, proposed young pause. And Mike has kind of had his feeling of the pause. I understand he's talking to you about the pause. Now, if we had any indication the pause would do any good, be fine, but we're afraid that if we do pause, we got hell knocked out of us while it did. I think American people would be awfully critical of us. And I just think we ought to talk to him about it because this is where most of our real trouble's coming from. It goes back, you'll remember, to the real flare-up came on this statement, this 700 million. And that's my intelligence. People tell me that that's the backbone of it. And since it's your 700 million and since you heard the Ford thing and since you know that we think that it's all right for them to debate it, we don't object to the government and the church and them. They won't say these things to them. We don't agree with them. We don't think they help. But we have never asked one senator, not Steve, to ask him. Now, we put on the pause, but see what else he thinks ought to be done. I think that's a very potentially dangerous to our general cause on that matter. I think that in time it's going to be like the jail professor said. And it's going to be difficult for us to very long prosecute effectively a war that far away from home with the divisions that we have here, and particularly the potential divisions. And that's really had me concerned for a month and I'm very depressed about it because I see no program from me that defends our state that gives me much hope of doing anything but just praying and gasping to hold on during monsoon and hope they'll quit. I don't believe they're ever going to quit. I don't see how do we have any way of either a plan for a victory militarily or diplomatically. And I think that's something that you and me have got to sit down and try to see if there's any people that we have in those departments that give us any program or plan or hope or not. We've got to see if we have you go out there or somebody else go out there. Take one good look at it and say to these new people, now you've changed your government about the last time. And this is it. Call the Buddhists and the Catholics, the generals and everybody together and say we're going to do our best and be sure they're willing to let new troops come in. Be sure they're not going to resent them.  You can't take these changes all the time. That's the Russell plan. Russell thinks we ought to take one of these changes to get out of there. I don't think we can get out of there without treaty like it is with what all we've said and I think it'll just lose us as a base in the world.


My name is Kirby Swales. I'm director of the Survey Research Centre at Natsend Social Research and I look after a number of research teams which run some of Britain's largest social surveys. Natsend Social Research is a charity and for us it's not just about doing the research, it's about the impact of the research so actually for Natsend the UK data service is absolutely crucial because we pride ourselves on impact and a big part of that impact is getting the data out there. I mean it's really hard to think of a world without the UK data service. I mean what would happen is you would have a hugely fragmented data landscape so without the UK data service fundamentally many data sets wouldn't see the light of day and even data sets that were available would be hugely under use so the knowledge base of Britain would be kind of hugely impaired effectively. It really is that important.