Welcome to the first preview show of the week where BBC Radio Solence Chris Temple is virtually alongside me as we look ahead tomorrow night's game at Vitality Stadium. Here's what's coming up. We'll look back at last weekend and that's the feet at Old Trafford. Before we move on and preview tomorrow's game against Spade. Well let's start back at last weekend and that five-two defeat to Manchester United. Chris it seems a bit weird to say having conceded five goals but there were certainly some improvements in areas weren't there. It's funny you have like one more comment to you on BBC Radio so you have you sort of building a thread throughout the game of how you think it's gone and elements of the performance then you look at the score at the end and it's five-two and you're right it's slightly strange to think you're sat there trying to justify why you're thinking it's been a little bit better but I mean the the general feedback we had from fans and that I've read on Twitter that people have tweeted in and things was that yes elements of the performance were better.  Of course United have had their ups and downs over the course of the last year or two but unfortunately Bournemouth caught them at a very good time and yes conceding nine goals in two games is nowhere near good enough and that won't that defensive record won't keep you in the Premier League but on the back of the newcastle performance which had pretty much none of the elements that need to keep in the Premier League. It was a better in many regards yes of course there are areas of course that can be improved on but I think it's just given people that little bit of you know Bournemouth have gone to Man United and lost sort of meekly four-nil and you know people have been well it was alright but I think people would be probably starting to lose even more heart but I do think it's just given people a little bit of an injection and given the other results it is needed to as well. Two home games now and basically I would say these these next four days coming up two games at the vitality stadium I think this is I think this is it I think between now and Sunday this is it and I just want to talk about at the start of the second half you know we've seen Bournemouth go two goals behind against Palace and a newcastle had not really shown much of a response but there were two goals behind at half time and they came out all guns blazing at the start of the second half. Yeah and you know well yeah two goals behind but thankfully they'd scored one themselves this time and actually shown some bits and pieces going forward which was good and great goal from Junior Stanislaus and again I think if that was a higher profile player not making an 80 million pound defender and slipping one in at the near post that would have probably got a lot more column inches than if it was just a little old Bournemouth because that was a brilliant bit of skill from from junior and I thought he was excellent I thought he really was and a player who looks like he's needed the minutes to get himself back he hasn't been in the team every week he's sort of been nursed back and I've said many times to you and many times on the radio that Junior Stanislaus what a player if we could keep him in the team week after week without sort of these niggling fitness problems but I thought he was brilliant I thought he was you know the amount of space that he was able to exploit and again it comes back to a team that plays the way United play allowing a bit of space for Bournemouth to get in behind on the counter makes Bournemouth's natural game so much easier than trying to break down those rigid banks of four and five that we've seen from previous opponents and I know that's all part and parcel of it you've got to overcome different tactical challenges every single week but yeah Junior was excellent I thought Joshua King and Dom Solanke were much more like it and yeah as you say coming out of the start of that second half Dan June was only just come on he's all of a sudden hit the post Dom Solanke with that driving run to the edge of the box Lewis Cook nearly scored I mean these things that you know momentous occasions even Lewis Cook nearly scored and the penalty goes in you're thinking brilliant you know game back on here great start to the second half at three two and then bang suddenly it's four two five two and the good thing is that Aaron Ramsdale made a couple of excellent saves late in the game to make sure that the score had some respectability I went blue in the face on on the radio on on Twitter talking about the fact I don't blame Aaron Ramsdale for any of the goals apart from the free kick I thought possibly his positioning was a bit a little bit questionable but apart from that I don't think you save any of those and I don't buy the the fact that if you get your hand to something you should save it I don't buy that at all because those those shots from Greenwood and Marciel particularly the Greenwood ones were traveling like absolute tracers so I don't think there's anything to blame Aaron Ramsdale for there actually some of the saves you made probably you know enabled the team to come away with you know smidgens of confidence if you like rather than if you get done six or seven then all of a sudden that's a pretty low place to come back from. You mentioned the confidence there and enough until that United game the first three three games that's the football had restarted Bournemouth had just two shots on target across all three of those games on on Saturday they had three on target seven shots overall so as you say there's little bits to take from that game little bits of confidence that can hopefully get get them back into the squad ahead of the group. Yeah I mean there's an element of straw clutching here isn't there that we're celebrating having three shots on target but you're right I mean it's a much more but attacking threat this time a couple of wild shots off target as well but I just thought if everybody you know particularly attacking wise everyone seemed to have that little bit more thrust in them then it seems to have that little bit more of a spring in their step. We're talking about attacking mainly and of course you're not going to win any games by keeping clean sheets specifically you've actually got to score and be a threat at the other end but I thought Lord Kelly had a great game at centre half yes of course there are moments where you know he got turned or he got you got done by Bruno Fernandez quite early on in the game as well but to be slotting in there all of a sudden against that attack in your second ever Premier League start you know there's big hopes for Lord Kelly I think and hopefully fans were encouraged by what they've seen from the first couple of games so far and we'll come on to the team a little bit later on but it will remain to be seen whether he will be continuing at centre half for this game but yeah I mean attacking wise some some shots on target was good and I think just just the combinations and just the belief and the the drive if you like just to make things happen was much more evident and I don't it makes it hard to wonder where it's been in this situation given that that's what they need they need to score goals they need to to make chances happen it's it's hard to to wonder why it's taking these amount of games for that to reappear absolutely well next up we are going to turn our attention to that game at Vitality Stadium tomorrow evening and Eddie Howe has been previewing that in this morning's pre-match press conference yeah it's been a period where it's definitely been hurting and nothing's affected my my motivation to turn it around though I think that's the key thing I love this club so much love every part of it that I'm determined to do everything in my power to make sure that we maintain our Premier League status that's the the big drive for me but I see a lot of hurt in the dressing room I see a lot of players who really do care if you looked at our dressing room after recent games there's certainly not been a lack of a lack of those type of emotions I've got great professionals here I've always maintained that and I still maintain that to this day despite the results going against us the players are determined to try and turn it around we still have time to do that we still have the opportunity to do that we scored two goals we could have scored more the offside flags than I had us on a couple of occasions so I'd love to think that that feeling that we had that we could have come away from old Trafford with more goals than two we'll re-spark that belief that we can score well that was Eddie Howell speaking in this morning's press conference Chris they'll have to look back and have fond memories of last year's one no-win and be hoping to reignite some of that spark tomorrow won't they yeah well I'm looking you're looking back down the list of results and things for just little markers and little omens I mean yes the Spurs game last May last home game of the season of course I know lots happened in the game the Spurs went down to nine men and Nathan Ackay of course scored that last minute winner which always you know resonates pretty well when you you beat the big six but also in that dramatic fashion as well Mark Travers you know what a game I mean actually just thinking about the game I actually watched the highlights back on the on AFCB TV just ahead of this game just to remind myself of that day because it was the sort of day that does really bring a smile to your face when you think about everything that happened and actually let's not forget Nathan Ackay was playing Central Midfield that day because Bournemouth didn't have any Central Midfielders left pretty much it was a bit of a patched up team obviously Mark Travers was given the nodding goal surprisingly by Eddie just to see what he was about and he turned in that fantastic performance so yeah I think that's the sort of game now people look back and go whoa lovely Harry Kane didn't play that game of course as well which is always always handy when he has the record that he has against Bournemouth although albeit not in the last couple of times he's played Bournemouth so yeah that that game is a happy memory and also I was looking back to the only time that Bournemouth have lost five in a row this season and it's you know it's not the sort of record you want to have more than once in the season losing five in a row but that is the current record at the moment they went to Chelsea after losing five in a row earlier this season patched up team no one gave them a prayer pulled off a one-nil win so it's been quite a while since the Chelsea have lost six in a row and I remember bringing this stat out in December when they were going to Chelsea and they managed to pull a result out of the fire there so I'm I'm clean to that as an open this week though I like that I think if we look at Spurs since the football's restarted they've had some mixed results they obviously had that three one-to-feet Sheffield United bouncing back to that one-nil win over Reviton so it's been a bit of a mixed bag for them hasn't it? Yeah they've had three out of four at home so far and the only game they've had away was at Sheffield United where they just didn't bother turning up basically lost three one they don't keep clean sheets away at all I think it's one in 23 away from home in terms of clean sheets and Bournemouth of course haven't had a clean sheet for I think it's 15 games now so yeah both teams are not so adept at keeping the goals out particularly on the road Jose Mourinho's side I think only Aston Villa I'm off the top of my head here but I think only Aston Villa have kept less clean sheets on the road than Spurs this season so yeah as you say in and out Harry Kane obviously like a lot of the Bournemouth players nursing his way back from an injury and trying to get into a bit of game time as well I have to say I watched 15 or 20 minutes of the Everton game earlier in the week against Spurs and switched over because I was bored to tears watching that it wasn't a great game I know you know Eddie and his coaching staff were about to sit through the whole thing but Spurs often under Mourinho it's one of those things sometimes teams don't play that sparkling of football they're still in the European mix of course that was a very important three points for them in terms of the table and they very much have tangible things to go for like the teams that Bournemouth are still playing Leicester to come of course right in the Champions League shake up Southampton Everton can they sneak into the the European places Southampton at the moment you have to say might potentially have a chance but it's back to Spurs yeah in and out much better at home than away I'm looking for positives here and of course Bournemouth have haven't really had a whole lot against Spurs down the years a nil nil draw in a lunchtime kickoff back a few years ago and obviously the one nil last season but earlier in the season you know three two defeat at the top of Motspur Stadium Harry Wilson popped up with a couple of goals but ultimately that was a pretty comfortable day I think for Spurs as well and one thing talking of positives Spurs they've obviously played that game on Monday night Bournemouth have had their game away from home and so they will will that extra two days come into play at all that paid Spurs you know two games in three days is a tough ask especially when you haven't had football for three months yeah I have to say well I've originally looked at the fix so I didn't realize they were playing on Monday as well as Thursday that Monday gave almost snuck up on me because that's quite a heavy schedule at this stage with players and I know Joseph Rooney has gone on record I think we said it last week about he thinks that minutes are better for players the quick games are actually better to rediscover their fitness levels rather than being drained but you do see other managers having to rotate you know asked through last night changed a few out in terms of having to a quick turn around as well so Tottenham have had a pretty a pretty heavy schedule I've looked off the top of my head I haven't got exact dates but it's something like six games in I don't know 18 days possibly that they've got and then a clear week until the last game of the season so they were a bit slower getting out of the traps than other people in terms of their fixture schedule so I'm not quite sure why they've ended up with with so many games in a short space of time but as you say I don't think it can be an advantage just first to be turning around again so quickly whereas Bournemouth will have had a few days excuse me since the United game to to get themselves back together but of course from a Bournemouth point of view Thursday Sunday against two top half bigger teams is a quick turn around and if you don't get a result in the first game I'm sure the legs will feel that little bit heavier going into the second game and in terms of our team you see spoken with Eddie Howard this morning Steve Cook obviously missed out on Saturday's game with a minor hand string injury we had David Brick sort of come off at halftime as well look like he might have might have picked up a little knock there what's the latest what did Eddie Howard have to say to you this morning well the Steve Cook news is he's getting closer which you know that's always the hard one for Eddie Howard when he throws that one out there you never quite know how close people are because Joshua King remember hadn't trained and all of a sudden he started so back to the old Steve Fletcher days for old supporters when Steve Fletcher's knee made him a doubt for every game but he started every single game Chris Mepper not such good news on him it sounds like he there might be a possibility of him having to have an operation which is not great for for him I suppose at this stage of the season if you can't be involved you've got a few weeks to get yourself back up and running for next season but you feel for him when he's obviously spent so long getting back and it looks like you might need a further a further sort of exploratory procedure there so fingers cross for Mepps. Callum Wilson obviously is back this week after two games out and been working very hard ball accounts behind the scenes and you know again if you just wanted someone to click back into their sort of goal scoring international form if you like that got him in England England caps then it's time for Callum I think to to step up saying that I thought Dom Salanki and Joshua King were much better as I said earlier on against United but at home they're going to go two up obviously two up front so Callum is into any team if he's available basically as far as ball but they're concerned David Brooks is a strange one because I do think he's I do think he's struggling from you know the lack of football and how quick this is all coming back he hasn't he hasn't really influenced much so far we've seen little five-minute burst room here didn't get into a taller old traffic he was he was a bit of a non-event unfortunately came off at halftime no injury issues apparently he's fine but I think Eddie Howe does admit that David Brooks is finally getting a little bit difficult to sustain it in matches he's apparently showing some great stuff on the training ground but game time there's no substitute it's a cliche there's no substitute for the match minutes that will get you back to your sharpest so I think Bournemouth have improved every game in terms of looking a bit sharper junior Stanislaus has improved with minutes and as we said earlier on has been a you know a great addition in terms of what he gives you and the other thing about junior is he's very experienced these days as well I think he's 30 so he's seen quite a lot of things and we talk about leaders on the pitch he's not you know he's not a renter and raver junior he's quite a quiet you know well thought sort of intelligent guy but that's the sort of experience you do need because it is a young team we saw you know there was a video doing the rounds of Aaron Ramsdale Adam Smith having a little bit of a to do a bit of a teta teta after one of the goals and that will happen you know that that shows a bit of a bit of fights on a blame culture it's just you know people taking responsibility people showing they're up for the fight so as far as it goes this week I think these four days of the season I really do two home games Watford's result over Norwich suddenly has put that little bit of pressure on in the table whereas before you had the advantage of other teams slipping up and saying well okay we're warm with our winning but that nobody else is either so it's still only a point well now it's four points so failure to take the opportunity even a point against Spurs if you get it back to within three one result the goal difference is all sort of concerted up a little bit down there with teams sort of shipping three and four last weekend so I really do think though that certainly a win against Spurs throws it right back open but then other teams have got some very winnable games in the next couple as well so there's a chance that even if Bournemouth do win against Spurs the gap could still be four points because other teams could still get results as well so for me the season comes down to these these next four days basically we could be sitting here Sunday night nine o'clock after the Leicester game and for me it'll either be on or unfortunately it'll probably be off well a huge week of games with those two fixtures that game tomorrow against Spurs you can listen to Chris and Willow doing live commentary on AFC BTB and we'll be back on Sunday for preview of that game against Leicester bye for now


Narcissists know their behavior is wrong, people always wonder if narcissists know what they're doing. They try to rationalize the narcissist behavior. They think that there must be a reason for why they're doing what they're doing. Because if the narcissist doesn't know then it's not so bad. Maybe they're not really intending to be mean. Which is why people often try to explain or justify the narcissist behavior with logical reasons. But the reality is that narcissists do know their behavior is wrong. They know their behavior is unacceptable. They know their behavior is not okay. They wear a mask. They change their identity at will. They become charming and charismatic whenever they need to be. When they want to get validation. But when their mask comes off that's when you see who they really are. The charismatic character that they created disappears. And then all you see is someone who is very angry and validating or dismissive. Someone who is very manipulative. Someone who is very mean. But when they're around other people they're fine. They're charming and charismatic. They're courteous kind and pleasant. And when people see them operating in this way they assume that you must be very lucky to be with them. But when you get back home. Their good mood fades away. They give you criticisms and put downs. They invalidate you. Even if you haven't done anything wrong. They always find a reason to pull you down. And it leaves you very confused. To where you may then try to explain or justify yourself. But it never solves anything. It just makes the situation even worse. It makes you think that maybe you did do something wrong. Even though it was nothing to do with you.  They portrayed this false image to the world. They were very understanding and supportive of other people. But then when you get home. They shout at you. Which is really all of the evidence you need. It should tell you that they do know what they're doing. Because they can turn it on and off whenever they choose. Which means that it is a conscious choice. It should reveal to you that you are not important to the narcissist. You are intended to be thrown away. When they no longer have any use for you. Because they have no regard for you. They will wait until no one else is around. Before they begin abusing you. Before they begin shouting at you. And criticizing you. Because they know that what they're doing is not okay. They know that it would make them look bad. Many people wonder if narcissists really know what they're doing. They try to justify the narcissist behavior. But the reality is that they do know what they're doing. Which is why they wear a mask. Because they're trying to hide who they really are. But because you're around them a lot of the time. They reveal their true selves to you.  Because all they really care about is getting supply. They use other people to make themselves feel better. So they will change themselves temporarily in any way that they need to. In order to get supply. But they get very tired of doing this for long periods of time. So if you are always around them. You will only be their punching bag. They use charm to get supply from people who are powerful or important. Or to attract new people. But they will abuse the people who are closest to them. To regulate their emotions. They will get very angry at the people they take for granted. Or the people who activate their shame. Narcissists know what behavior is wrong or unacceptable. But sometimes they get so wrapped up in certain situations.  Until someone finally criticizes them. Because they fear the risk of them looking bad. Which is why they will normally do it. When no analysis around. Thank you for watching. I hope this video resonates with you. Please like, comment, share and subscribe. If you would like to donate. My PayPal link is in video description. Coaching inquiries. You can email me at coaching.narcsurvivor.co.uk. Thank you for watching. And I'll talk to you soon.


QuickBooks Online 2022 Comparative Profit and Loss P&L or Income Statement. Get ready because it's go time with QuickBooks Online 2022. Online in our browser searching for QuickBooks Online Test Drive going into the Test Drive. We're going to be picking up the United States version of it and verifying that we're not a robot. Sample Company, Craig's Design and Landscaping Services holding control, scrolling up just a bit to get to that one to five percent. We're also going to have the free 30 day trial version open so we can look at the business view and compare it to the accounting view. If you don't have access to this at this time, that's okay. We're going to use it more in the second half of the course. Going back on over to the sample file, we're going to be opening up a few tabs up top. Going to the tab up top to do so, right clicking on it and duplicating the tab. We're going to go to the first tab again, right click on it again and duplicate the tab again. As that is thinking, I'm going to jump back on over to the 30 day trial version just so we can look at this business view to see where the reports are located and they're located in the business overview area and then the reports right here. If you were to go and change the cog up top or go into the cog to change to the accounting view, you will have a view that will be similar to what we're working with in the sample file. Back to the sample file. We now have the refreshed tab. We're in the second tab now. We're going to make that into our standard income statement or profit and loss to start out with. Let's go down to the reports and just note that some comparative reports may automatically be given to you and QuickBooks might have already put them together. But we're going to learn how to construct them so that you have a lot more flexibility with the types of reports you might be looking at. So let's just take a quick look at the reports down here in the business overview. You've got your balance sheet reports and then you've got your profit and loss report. This is as a percentage of income, which is kind of like a vertical analysis that we'll put together in a future presentation profit and loss comparison. And I would think this is probably going to be a comparison to the prior year. This will be similar to what we're constructing now. But if you know how to construct it, then you've got a lot more flexibility with the types of comparisons that you can put together. You got the profit and loss detail, the profit and loss year to date comparison, and then the profit and loss by customer profit and loss by month and the profit and loss by tag group and then the standard P and L. So let's open up the profit and loss and see how we can use some of the functionality to make some of these comparative type of reports. It'll be similar to what we did with the balance sheet, but with the profit and loss, remember that we have a different format of the type of report. It's not as of a point in time. It's a range of time. Let's set that range now by going to the date range up top and saying this is going to go from 01, 0121 to 12, 3121. Run it and then we'll go to the tab to the right. We'll also open up the balance sheet too so that we have our major two financial statement reports opened up. Let's just open that up from the favorites and close up the hamburger scrolling up and then range changing it from 01, 0121 to 12, 3121. And run that report. So remember the balance sheet that we looked at in the prior section as of a point in time. The income statement here is going to be a timeframe, a range of time. So if we wanted to do some kind of comparative types of reports, there's a couple ways we can do it. One is we could select just having the range up top that's being the entire year and then select some other type of formatting. In other words, we might say I want to use it and show it quarterly. And so that would break out the quarters. If we run it running this report got to run it. There's no data in the first quarter or the second quarter. And then you got the third and fourth quarter that has data within it. Also note that as we do that, it does give us a total because what it's giving us here saying, hey, this is what your performance was. And you can think about that analogy of basically starting the odometer over in a car and seeing how far you can drive in a month, for example, or in this case, in a quarter. And then it just keeps on going up for that quarter. So we're going to add the full quarters together. And then we got the total, which is basically how far you drove in a year. And then we start the odometer over for the next year. That's different. I'll recall that if I go to the balance sheet over here and I was to break this out by quarter. So let's break this out by quarter, run it. And we don't get the total column over here because on the balance sheet side of things, it's as of a point in time. It's not accumulating upwards. It's just it is what it is as of that point. Going back to the prior tab, we can also do that if we change the range up top and say, let's say we want to do a comparison of just two months. November and November, November and December. So I'll change the range from 11, 0, 1, 2, 11, 0, 1, 2, 1 to 12, 31, 2, 1. And then I'm going to change it from quarters to months, two months and run it, running it. And here is our comparison. Again, we got a it's a really nice comparison to do this way on the income statement because you can compare multiple different months, not just two months and you get not only the periods that are covering, but you also get the total at the right hand side. So you get to see the total that's being accumulated for the timeframe you're looking at and the two months, the two months broken out as well to see how well you did in this format. We're going to have the prior month on the left hand side. So we're reading in essence from left to right in kind of chronological order the last month is first and then the current months are later. And then you get the total. However, you might want to see this comparison to say I would like to see the difference between the two instead of adding the two up to try to look at the comparison between one month and another. So to do that report, we're going to scroll back up top and say I'm going to bring this back to the totals. Let's bring it back to the starting point back to the totals run it. So now I would have the totals for the two month time period, which would be equal to the total column in the prior report that we looked at. And then I'm going to use the prior period thing. So if I hit the drop down, I need this prior period thing. That means I want to first set my time range for the current period, which is just going to be December, and then compare it to the prior period. So I'm going to say let's do this as of 12.01.21. That's the current period, and then I'm going to compare it to the previous period. And so it'll give us a custom range down below and note it's picking the entire month up, which is good. Also note it can be a little bit confusing when you use this tool because you're comparing a custom period in our case that is 31 days, which happens to be the whole month of December to a custom period, which is only 30 days, which is the month of November. We can also of course do an easily formulated previous year and a year to date type of analysis down below. So we're just going to do the month by month calculation. And well, let's do this first. Let's do this first and just see the comparison. So now you don't see the total column over here. But and also you have the current month is first. And this is a very common way to see a comparative type of report because on the last report we saw it in chronological order. Now we're seeing it basically in order of importance. The most current period being the most important period for my decision making standpoint and then the prior period. Instead of having the total, I want to see the difference now. So I'm going to go back up top and say, give me the difference in dollars. Poor favore run it running it. And so now we've of course got the current period minus the prior period gives us the change in dollars. That can give us a good idea of how well we are doing by looking at these changes and then trying to make decisions based on that into the future. There are substantial changes from period to period and we are a company that's basically in a consistent period of time. Then we would want to be able to explain those changes to ourselves and or to management so that we can we can justify the changes that have been made. They should have a reason for them. And so let's go back up now the changes are good and that could be quite good for internal kind of reporting purposes. Even for internal reporting and especially for reporting to someone else external or comparing or benchmarking to some other company. You need the percentages. We got to have the percentages. So let's go back up top and say let's do this again and hit the drop down and say we want the percentage change and run it. So this would be like our horizontal analysis type of report. Let's pull out a trustee calculator and do a little bit of calculation with it.  I tried to make it small. I'll keep it there though. And we're going to say this is going to be for example the design income one two seven five minus the nine seven five. That's going to be the three hundred and then that's the change. We take the change divided by the prior period to see the percent increase. I'm going to take that change divided by the nine seven five. That's our increase. I could multiply it times a hundred to get to that thirty point seven seven amount. And this is the type of analysis you'll see commonly in job performance and things like that. Obviously if you look at job performance of athletes for example people at bats how many at bats does someone have. We can't really measure how many times someone got on base for example because if you have two different headers and they get up to bat different amounts of time. Then it's not really fair for to have major one person that got like way more at bats than the other person. So that's so what we need are the percentages. So you're going to use these kind of percentages all the time anytime you're measuring performance and it could be outside of financial performance. It could be any kind of performance type of thing and you're trying to see what happened in comparison one thing basically to another thing. So it's very common horizontal type of analysis in this instance of course we might be benchmarking ourselves and comparing ourselves to other companies that are in our particular industry. And they might have a bigger dollar amounts most likely they would because we're trying to copy them and we want bigger dollar amounts. So so we can't compare the dollar amount changes we can compare possibly the percent changes. And we could start to say OK what's the industry standard is the industry going up. Is this a good period for my particular industry or not do my percent increases align with what's changing in the overall market and so on. So if we did a couple more of these we can of course do this one this will be the labor 250 minus the 50 that's going to be the 200 divided by the prior period which was the 50 in this case.  So also note that when you look at these ratios it's only one kind of thing that you're looking at. So it's one angle that you're looking at something. And just remember a lot of people don't like ratios because you know they don't really they may not have as much experience with working with ratios and ratios are just like anything else. It's just like words words.  We're pretty good at catching that kind of thing.  And we get pretty good at catching that. But with statistics you know the same thing can happen. You can use one statistic that and totally distort the statistic. The statistic is still one piece of truth or at least you know that it is what it is.  So we start to just trust the statistics but it's not really the statistics fault. It's just one angle to look at it. And obviously we need to be looking at things from multiple different angles. So obviously if you had a situation like this where there was nothing in the prior period and you had something in the current period. Well there was a hundred percent you know decrease in this particular area. Well then you got to take into consideration the fact that the prior period was zero and so on. And look at and look at that particular scenario in that instance. So what you want to do with these kind of with these with these ratios is try to see where the big differences are. You're probably looking for those big differences and saying OK if there's a difference over a certain percentage I'm going to look into it. Like this percentage I'm going to look into that one and say you know why is that there. And then explain it and say can I explain is there a rationale is there a reason for this. Or is there something that I got to do or is there something I got to change. If I see this one hundred percent change I could say OK I know a reason for I could see that you know that doesn't look as extreme as it otherwise would. Given it's only a fifty dollar charge and it was you know there was nothing in the prior period. So I could probably explain that pretty easily if I was to you know spend some time to look in on it. So just a couple things to to note there. Let's do our standard kind of formatting now going back up top and say we can do some customization of this report. So we're going to customize it and I'm going to say let's get rid of the sense is our standard custom will make the negative numbers bracketed and we'll show them as red and then I'm going to scroll down to the header and the footer. And let's say let's say let's call this not a profit and loss. I'm going to just change the name to practice the fact that we can do so. And I'm going to call it a comparative income statement. Let's say income state income statement and then it's been our custom to remove the footer stuff the stuff on the foot. I want to clean foot clean foot and then we're going to say there we no date no time no report basis run it. And so now we've got this nice red the red numbers are popping out for us here. So those might be where we're going to put the emphasis on and it looks pretty pretty snazzy snazzy. As some people say not many people anymore. I think that was an old that's like an older term maybe I kind of like it. I'm bringing it back. It's snazzy. I'm going to go back into my periods up top here and I think I want this custom period of 1111 to 1130. Let's run that just make sure I got so there it is. So I think I had my the period was looking a little bit different there. So now let's pull out the trustee calculator again and just calculate some of these items again. Ultra vase ultra vase. Can I make this smaller? And so for example the income now to so let's just take this line item just for example 3 3 2 7 minus the 847 gives us the difference to 2480 difference divided by the previous period 3 3 2 7 gives us hold on a second. We got the 3 3 2 7 minus the 847 gives us the 2480 divided by the prior period the 847 gives us the 2.92 times 100 gives us that 292% about to 293 about. Once we have formatted like in prior presentations we want to save the customization and then we'll take a look at the sending options with an email printing it exporting it to a PDF we'll take a look at those options in future presentations.


Welcome everybody to another episode of the nonprofit show. We are so excited to have Ann McCauley Lopez back with us to talk about blogging best practices. And this is one of those hidden gems and things that I think we really need to be talking more and more about with our nonprofits and our websites. So we're really, really excited to have Ann back with us today as a nonprofit thought leader so we can figure out if we're doing this right, if we should be doing it, how to do it, all a million questions we have. So before we get going, I wanna make sure that we meet, if we haven't met, I'm Julia Patrick, CEO of the American Nonprofit Academy.  Again, we wanna thank all of our presenting sponsors who are with us day in and day out, Blue Moran, American Nonprofit Academy, fundraising academy, nonprofit nerd, your part-time controller, staffing boutique and nonprofit thought leader. Okay, Ann McCauley Lopez, you are a nonprofit thought leader. Indeed, you've been on with us before talking about websites, talking about content and really putting the two together. So it's not just a function of being a pretty picture but having some meat and potatoes on our plate. So thank you. You're welcome. Thank you for having me back. It's great to see you. Well, we're really excited about this and I wanna dig into the concept of something that we talk about, but we don't talk about it. And when the nonprofit sector, you're seeing kind of start by defining your target audience. And I'm like, wait, what? Can't everybody donate to us? What are you saying here before you freak me out? Most of the time for nonprofits, I think that is the call to action. In these projects that I've been working on with my partner web designer, the first question we ask in our meeting is who's your target audience and what's our call to action? I feel like I go to sleep saying that, I wake up saying that, but it really is, we really want to think about that. The reason for that is the way web design is right now is that we're really providing a simple message. So that users when they visit the site know exactly what you want them to do. If you're doing a volunteer push, then maybe your big button on that front page at the top is volunteers needed or apply to be a volunteer. If you're expanding your staff, maybe your focus is apply here. Whatever it is, or if you're promoting a program or an initiative and you're looking for people to serve or connections, whatever it is, they get one thing. So for example, the websites that I'm working on, one's a startup and one is kind of reigniting their mission. So both of course are gonna have big donate buttons and then we're also going to have a call to action to subscribe to their email list. If you wanna build that, we wanna reach the community of course, nonprofits or grassroots efforts a lot of times and local. So we want to give people a big bright button of who are we talking to? So it will be, it will a lot of times be your donors, but it's important to think about if there are other initiatives or maybe other phases of a website project, you might wanna change up the website throughout the year. Who knows? Yeah, I think that's a great way to think about this too because I think that a lot of times, our needs obviously change according to what our mission vision and values are and we have different times of the year. And I'm interested in that kind of reframing it or we're changing your mindset about what is it that you really need to engage on? And if you think of it that way, it probably changes website design. And maybe frequently it's also where, having a good partner for the website, website isn't one and done. I heard someone say just a couple of weeks ago, they said, you know, it's a living, breathing thing. Let it change, change it. Right, change. And I thought, wow, you know, for your people who visit your website often, we love seeing, oh, they need volunteers. Oh, they have this project going on, this initiative. Oh, they want donations for this particular initiative. We love seeing, okay, yeah, I'll hit that button. Right. We know you're working behind the scenes as well. So I think with a good partner, you can, you can get that done fairly easily. So when we talk about, and let's call it the purpose of the website, if you will, when you're talking about that, can you give us an idea of what that frequency change might be like, is this like something every quarter or is it crisis or is it once a year? Is it seasonal? Is it all of the above? Because it seems to me, we need to be planning this out too. Unless there's a crisis. That you have a, you know, a hurricane that befalls your natural catastrophe, I get that. But I mean, just the seasonality of things, what does that look like for you? I would think maybe it's quarterly. I think in terms of full website overhaul and maybe rebranding, like updating a logo and colors to be more modern or more of today, might be, I always say every couple of years, two to three years for sure, at least have it looked at to say, okay, what are the trends and websites? What are other nonprofits doing? What is our call to action? And really, when I say what's the purpose of the website, it came up, I was doing a project for a for-profit. And they said, you know, we're not selling anything on our website. And I said, who's not selling anything on their website? What they were, they really were selling, but they weren't selling items. They were selling, hey, we're a small and mighty company. We do construction work for these high-end businesses. We go behind security that we can't even talk about. All our people pass through that security check and are able to work at these high-end places in high security areas. That's what we were selling. But I get it, they're not selling. We do construction in this city. That's not what they're doing. The purpose is to say, we're amazing. Yes, partner with us. Yes, we're the people you hire if you're looking at a list of vendors. So in that sense, it's okay, what's the purpose? So it kind of goes hand-in-hand with target market, right? So if it's a, as a startup nonprofit and as kind of a nonprofit, and I know a lot of us are doing that, we're rebuilding post-pandemic. Maybe it's a message about, here's what we're doing post-pandemic. Here's the COVID protocols. Maybe that's what people are asking about because you need people in your facility to work, to volunteer. I don't know. Maybe it is donate, but really honing down, yes, we wanna do all the things, and yes, we can place those things, but what's that top priority? And then kind of tear it down. So donations and then volunteers and then telling about our latest initiative or something like that where we're kind of diving into what's the plan for the year and going, okay, and how do we do this digitally? How do we do this online as well to get our message across? You know, I like that because I think we forget that people are watching us. I mean, you know, clients that might wanna reach out to us. You know, funders of course, but you know, grantors, there are awards staff. I mean, when people are looking for jobs, they're gonna go to a website and learn about that. People that might think about, you know, volunteering for board service or committee work, or as you mentioned, you know, showing up on a Saturday for three hours or whatever, it's really, I appreciate that you kind of reframed this for us because I don't think we think about that enough. It seems like it's always about the money. Yeah, yeah, and obviously, you know, a big part of it is, but there's also kind of let's sit back and kind of look at the website, some older websites I've seen have those big buttons everywhere. And I'm like, that's a lot. That's overwhelming. I wanna give money and volunteer. And you're doing a thing on Saturday. Oh, but next week you're collecting hats or whatever it is, you know, that's a lot. Yeah. So think of it, you know, think of it as someone who comes to your website. And that's hard. Like we're in the thick of it. Like I can't think about my website. When I sit down and look at my website, I just sit down and go, okay, I'm just visiting someone else's website. And that's weird. Like who does that? Right, right. No, you're right. And I appreciate you kind of forming that up. Now we're talking about best practices and we're talking about blogging and we're talking about content and all of these magical pieces that make our websites function and help us to communicate. But this kind of strikes terror in my heart. Don't put good content on a bad website. I don't want to scare everyone. There are some templates that I recognize for my very early days here doing, you know, having a writing business and partnering with web designers. There are some designs that are still hanging out there that are from the 1990s. I know who you are. I'm just kidding. I don't know who you are. There was also a period of time where we wanted a lot of videos or a lot of sliders across the top of our websites.  So I don't want to put good content on a bad, I shouldn't say bad website. It just kind of flowed, the words flowed out Julia and I sent you my notes. Not really a bad website, but a website that hasn't been updated in a little while, right? Like we want to be a little more gentle about it because there are some styles that are outdated. We don't have content crowded home pages anymore. We like white space. We're minimalist now and that could change. We might have pop-up videos again, who knows. But if your website has those kind of older elements, it's good to talk to someone, at least understand what they could do maybe in the interim. Maybe there's some things they can do in the background and say, we're going to shut this off. We're going to redo this page, different things that maybe it's not a whole website overhaul but it makes it look a little bit more modern. So it's not that it's a bad website, but oh, I know what I was going to tell you. So changing the pages and adding blog posts, adding content or changing the words on the pages, Google loves that. And I know we've talked about that a little bit, but I feel like it's like a dirty little secret. Nobody talks about that, but making little changes like that along the way will help the site get attention. Again, it's a living, breathing thing. So don't just leave it there. You know, I like that and I'm guilty of this. Of course, I'm listening to you and I'm thinking, oh man. We all are, that's insane, we all are. But you know what? It also leads a conversation or in a question that when donors are looking at us and they're thinking about, are they going to invest with us or are they going to serve with us or lead clients to us or whatever. They're making opinions or forming opinions. If you want to use the harsher word, judgments. And it seems to me that if you do have maybe a more outmoded website, that communicates a lot about you. You might not be able to articulate it, but good design really can win over hearts and minds. And maybe that's what I'm hearing you say. I'm just projecting onto my own message. Yeah, no, no, I think that's it. And here's the thing too is like I've been in business for 12 years. So my website looks vastly different than it did when I started, but I had one, right? Like I'm sure American Nonprofit Academy had a different website when you started. Jared's website for the Raven Group had a different look and I've known her through the whole thing, you know? Yeah, yeah. So there's a saying about that, but it's basically don't look at what somebody's doing who's been in this for 10, 12, 15 years and go, oh my gosh, I need that website. No, like let's give yours a refresh and give it some of those modern elements and some content that will get the attention of Google, which I think kind of leads us to a couple of other items. I know we want to talk a little bit about PR and SEO and... Absolutely. So I do want to get back to that because what I heard you say, and I've heard you say this before, but I do want to revisit it, is that it's not just change for the aesthetics of it, it's change for SEO and that when you do add this, it's making a difference. Talk to us a little bit about that. Yeah, so anytime you make a change to your website, Google will pick up on it and it likes when websites are... It reads websites a certain way, so that website from the 1990s or even from five years ago, Google may not read it the way you think it's being read. It probably optimizes, so I don't want to be technical. Google Love, you get less Google Love on than older site, it's just the way it is. Google updates all the time, they just released an update recently and it's not that you have to update your website every time Google updates, I'm not saying that, but there are some technical elements behind the scenes where I think it's worth a conversation with a web designer to say, okay, how is Google looking in our website? Are we mobile friendly? And then let's take a look at our content because maybe some of it's older and give me archived or we rewrite some of it and re-release new content that's just updated from what we've done or maybe we create new content. And each of those pages that you're creating, whether it's a service page, a donor page, a volunteer page, a board page, updating board bios, that works too. But anytime we're doing that, it gets the attention of Google and Google scrapes back through your website to look for relevant content. The other thing is as you're working with professionals, ask them, what do you know about keywords? You probably don't, for smaller nonprofits, I will say this, you don't need full $10,000 keyword research. You just, you don't. What you can do is start learning about who are the people visiting your website, how are they finding your website and create content that answers their questions. And I'm huge on that. That's organic SEO. And you can do that fairly easily. It's what I do for my clients. It's all organic SEO, technical SEO. Yes, I have people, yes, I can refer. But I always feel like that's really far down the road and part of a really big, really expensive marketing plan that for nonprofits, probably not fiscally responsible, shall we say? That's the right word. It's not a good idea. You want your money to go to your mission. But doing, making some changes, adding some content, making sure people know where you are or what you're doing or who you're looking for. And updating all of that is a great way and a pretty simple way and cost efficient way to get the attention of the internet of Google. The love, I call it Google love without being typical. You know, I appreciate that because one of the things we had and I know you and I talked about this and Jared and I bring this up all the time, but there are 1.8 million registered nonprofits in our country. And so that's a lot of competition. So what you're talking about really does make a difference in the long run on so many levels. Another thing that you talk about and I really want to delve into this even more is repurposing content. You know, when we think about the structure of our website, the information that we have, we worked so hard to get this all done and then it sits there. You're saying not so fast, rethink about this. So what does that mean, repurposing content? Julia, actually you're the inspiration for this slide.  Now I need a content calendar and what if something changes? And I really thought about that and I tell folks now, I said, listen, let's do one article a month. And then the other articles, so we want to post probably twice a month on a website is typically two to four times. I feel like two is super manageable for busy folks and you kind of hand it off or I or writer or whatever it is, that's more manageable. So maybe you have a budget and you say, okay, professional. You write one article and this is kind of what we want it to be about. And then the second one can be from your staff or from you or from someone in the community. And that can be used, either one or both can be used in a newsletter. You can post a picture on social media and you've got it on your website. So you get the Google love and you can call someone like me to say, here's the story. Can you throw some keywords in there? Can we get a little Google love for it? But not everything needs that SEO, that search engine optimization, especially for a nonprofit, we want to tell stories. So have one that maybe is a little bit more SEO focused but then on the other side is let's use a news, either use an old newsletter article and put it on the website or take something on the website and use it in your newsletter. So you're not creating new content all the time because that's overwhelming. Like that's a whole job. And yeah, it is. And it seems like too that, we do all this work and then it literally sits there and yet we're pressured to be active on LinkedIn or Facebook or Twitter. It just seems to me that if we can take, I love your idea, two good pieces and then funnel our promotions about that, about those two pieces. I mean, is that enough in a month to kind of pull that off for you? I think so. Yeah, I mean, it kind of depends on your capacity. So that's where I say, and that's where I was inspired, you were like, oh my gosh, I'm so overwhelmed. I'm like, okay, well then, you come up with a calendar, even the simple calendar that says, here's our campaigns that we have. Here's our big fundraising times of year, fiscal year ends, the end of June. So here's what our push for the beginning of our fiscal year is. And so when it comes to July, a lot of food banks don't have food. I always go back to food banks because it's kind of a simple, and I know it and all of that. So you do a July push. So then you go back in the archive and you go, what did we do last July? Or who did we help last July? Let's talk to them. Let's post some pictures from last year and we've got that content already and we pull it through from 2021 and we use it for 2022. So it's thinking about all the pieces of the puzzle and saying, okay, kind of strategically, where do we wanna put these for the coming year? And then we also allow for that space to say, okay, we might have another article. We have an intern for the summer. Maybe they can write some content for us that we can post for the next however many months or however it works for your staffing. Or hiring a writer to write some of it and maybe coach you through, here's how you kind of, I call it zhuzhig, make it pretty. Here's how you make it pretty and Google friendly and fun and informative and telling a story. So what I hear you saying then is that you could actually within your team or your team of volunteers or whatever, craft some things and then send it off to, in the olden days, we would use the word editor, but somebody would be more technical in inserting those keywords or lightening the load. Is that right? That's correct. So for example, I have a client and they are a placement agency. So they are a for profit, but this model I think can be applied in nonprofits. They send out, they place travel nurses and other medical professionals. They send basically like the same five to seven questions out to folks for an interview. And I don't know how they do it internally. Maybe they do a call out or they say, hey, can we share your story kind of a thing? But they love stories from out in the field because they have folks in the inner city. We did an article for a guy in New York City during COVID who was a physician's assistant. We just did one for a medical, medical technologist, a med tech. So they email, we email their provider, their nurse and say, hey, here's the seven questions. They email it back. And from there, I create a story and I say, oh, hey, thanks for sitting down with me interviewing me with me. We had a chance to sit down with so-and-so. Are we really sitting down with them? No, everybody knows that, it's okay. But we make it like, okay, now we've got an interview like we're doing right here and it's just kind of like a script. And super simple, like an assistant or a VA virtual assistant can send out those questions and bring it back and send it over to somebody like me or to me and we can make it pretty and that could be a piece for the website. So I think it's getting creative and knowing that there are some resources in different ways that we can get creative to get that content. Yeah, I love formalizing that too. Putting it into a structure that you can count on, you can administrate. It's a great kind of interface getting somebody's first-person comments. I love, love, love that approach. And I feel like it's easy to hand off. Like if you've got a marketing manager or you have the luxury of that or if it's just the person who answers the phones or your virtual assistant and they go on to get you can hand it off to someone else, it's not that hard. If you've done one of these podcasts with Julie and Jared, put that on your website and do a little paragraph about what you talked about Thank you, I appreciate that. And that is something that we try and encourage with all our guests because it is good content and it's third-party content. So yeah, I appreciate you saying that. Before we let you go is we don't have that much time left but you've been talking about SEO and the Google love and I get that and I appreciate it. But I wanna know how this becomes part of your PR strategy because it seems to me it's like tech on one side and PR in another and never the two shall meet. But you're saying that's not the case. Yes, so what we can do is when we're talking about what are the, what is the news that we're putting on the website? What are those articles we're putting on the website? We can also use those articles as PR or if you've put out a press release we can edit it to have those keywords in it that we want or to tell the story that we want to really put the spotlight on your nonprofit. So if you kind of think of it as, okay this isn't just a press release that's going to the news people this is also going to go on the website. Even simply taking that press release and putting it on the website is great because it adds another page of content and it has news about your organization and you can always put links into other articles or when it says volunteers link that to your volunteer page and things like that so that you can get that SEO. Don't let just like your website is a living breathing thing don't let that press release just kind of sit out there. Yes, you're working your network and contacting your media folks but you can also make it work online as well. I like that a lot especially with the changing face of not only public relations but the media you never know where another media outlet might be doing research on a potential story and go to those archive pages or press pages media pages whatever you want to call it and do some of that research or get that information because I think to your point too you want to advance the story and not have somebody tell your story and then maybe get it wrong. Exactly. I mean that's frightening. If you can do this sort of thing up front in the long run you're protecting yourself wouldn't you say? Yes, yes. And it's kind of I feel like we can put you can put an editorial calendar together with just the high points. What's going to happen this year and where do we have space? Do we need to do something in August? I don't know November whatever it is and then saying okay we can make an announcement because we're gonna do this event so that it all flows together and like what you're posting on social is from your website and it's also a press release and it's also optimized for search engines and Google love like it kind of it's it's own ecosystem. Appearing on here I talk about blogging because that's what I do. I could talk about sports but that's not gonna get me anywhere in the business and not very far either. You know it's interesting to do and when I talk to you I'm always fascinated at how there's an arc to all of this work. It's not a one-and-done thing that as you mentioned it earlier it's the PR aspect but it's really almost like continuity and if you can get into the habit of doing some of these things you're gonna have a more robust appearance but it all starts with your action, right? Exactly and I think it's you know what's the culture of the organization? I wish Jared were here. She could talk to us about that too is how do you bring that culture of share the stories of the people that you're working with especially as the organization gets bigger. It's still keeping that focus of hey, we've got this calendar here so you send the news to and that sort of a thing even if it's an outside person who's the point person to get that over to the marketing professional and just not siloing, right? We talk about silos in corporate world so that everybody understands listen this is what we're focused on this month or this quarter so it can all like you said like be an ecosystem. It's always a pleasure Julia, thank you so much. Oh my gosh, well you are an amazing, amazing resource. I wanna make sure that we redirect everybody to this really cool article that you've written what is the purpose of the website? You can find it on agencycontentwriter.com. You have a lot of great blog posts on this website my friend and of course that's the work you do but I learned something new all the time and I'm really appreciative of how achievable you make it. It seems like when I read your writing and I realize you're a professional writer and you're a great writer but you have a way of making this look like something that we can do, that we can accomplish and that we can be successful with and sometimes we don't get that as you know from being in this world of ours sometimes it's just so over the top that you're like, well, yeah, only IBM and their teams and teams and legions of people can do this but me, I can't but you always bring it down for me and so I really appreciate that. Anne McCauley Lopez, SEO content writer extraordinaire with agencycontentwriter. Check her out agencycontentwriter.com You can even email her at Anne at agencycontentwriter.com. Wow, you are such a marvel Anne and such a great asset for us in the nonprofit sector. I always learn so much from you so thank you, thank you so much for being here. You are most welcome, thank you. It's been a lot of fun. Again, I'm Julia Patrick. Jared Ransom, the nonprofit nerd will be joining us back shortly. We wanna thank all of our presenting sponsors from Bloomerang, American nonprofit Academy to fundraising Academy, nonprofit nerd, your part time controller, staffing boutique and nonprofit thought leader, which we've had on today. So thank you so much. Anne, you've given me a lot to think about. I'm gonna have to get back to you on some of these things but as we end every episode I wanna remind us all and ourselves to stay well so you can do well. We'll see you back here tomorrow everyone. Thanks Anne. Thank you.


Good morning, Hank. It's Tuesday. Exactly 15 years ago, I was making my second ever vlogbrothers video, and today I get to announce what is, in my opinion, at least, the most amazing thing that has ever happened in this little 15-year-old corner of the internet. So back in 2019, our family made a long-term commitment to support partners in health's efforts to radically reduce maternal mortality in Sierra Leone's Kono district, where, at the time, one in 17 women died in pregnancy or childbirth. But we couldn't do this anywhere near-alone, because Partners in Health needed $25 million to fund the building, supplying, supporting, and staffing of a maternal care center and NICU at Koydu Government Hospital, which is the only hospital serving the 500,000 people of Kono. Even before COVID, raising $25 million felt somewhere between, like, ambitious and impossible, but we felt like it was worth reaching for because we knew it could transform the kind of care available in the region, and also because it would serve as a teaching hospital that could train the next generation of Sierra Leonean midwives, nurses, and doctors. Since then, thousands of you have become monthly donors to this project, and hundreds more people have banded together to form a matching fund to ensure that every dollar donated monthly gets matched, and combined with fundraising from PIH and support from projects like Life's Library and The Awesome Socks Club, Ground has broken on the Maternal Center of Excellence. It is on track to open in 2023, and we, ChampaignPop, are on track to raise over $25 million. Can you drink on YouTube? You can. Hmm. Ah, it's a little early for Champaign. Brief camera to side note. When I say on track to raise, I mean, assuming donations continue at about the same monthly level that they're currently at, so if you're giving now and can afford to keep doing so, thank you, and your support remains critical. If, like me, you're interested in the details of how the money is being raised and how it's being accounted, there is an unwisted livestream in the doobly-doo. Okay, back to camera one.  And in a time when so much is so terrible, I am really heartened by the generosity and solidarity I have seen in the last two years. And it's working. Even as the MCOE is under construction, the healthcare system in Kono is getting stronger. Fewer mothers are dying for want of an emergency C-section, and more kids are surviving. Maternal mortality is still hundreds of times higher in Sierra Leone than it ought to be, but it is getting better, and child mortality is decreasing dramatically. In 2021 alone, Koydu Government Hospital saw a 36% reduction in child mortality at its pediatric ward. I sometimes worry, though, that those statistics can obscure the hundreds of human stories they contain, so here's one story. This is Emma, who until recently was a normal 13-year-old in Kono. She and her twin sister, Katie, do well in school. They're both into soccer. They both love pop music. But Emma often felt unwell over the last couple years, which slowed her down in school, and then one day she had a seizure. So her family took her to Koydu Government Hospital, where the care team suspected malaria, so she got some medication and went home, and initially felt better, but then returned to the hospital very critically ill. After every other test came back negative, Emma was driven five hours to one of the only CT scanners in Sierra Leone, where it was revealed that she had meningitis caused by tuberculosis in her brain. Her condition required five months of treatment in the hospital, but she recovered. And now, inspired by the nurses who took care of her, both Emma and Katie want to become nurses. Now, there are many ways to think about Emma's story. One is that because the healthcare system in Kono is getting stronger, she survived. Another is that if she had lived in a region where CT scanning is widely available, she never would have become so sick. And another is that many kids in Kono are dying in the same situation, because the hospital is too far away and too expensive to get to. So you can think of the healthcare system in Kono as a wheel, where the hub is Koydu Government Hospital, which is surrounded by primary healthcare centers, where people should be able to get care for everyday ailments and access basic treatments and medicine. These clinics also need to have safe, clean, well-staffed spaces for delivering babies, and they need to have staff trained to identify serious illnesses like Emma's or serious pregnancy complications, and there has to be a system in place to refer those emergencies to the hospital and transportation to get them there. As we learned at the very beginning of this project, long-term systemic problems demand long-term systemic solutions. When Sarah and I visited Kono in 2019, we spent some time at a primary healthcare center in the town of Combayende, and the clinic was not really functioning. There was no running water, no electricity, no paid staff. There was a cold storage system for vaccines, but that was about it. And so the only actual healthcare we saw that day was a mother getting her child vaccinated. The place was otherwise empty because why would you use a healthcare system that can't provide healthcare? Thanks to support from PIH donors and the Sierra Leone and Ministry of Health, the clinic in Combayende recently celebrated major improvements. There is now a safe, well-stocked pharmacy, running water, a laboratory, training, and mentorship for clinicians. And there are patients, which is one way you see the success. Like in the town of Suwaffe, the primary healthcare center there saw 5,000 patients in 2020. But then, because of big improvements to the clinic made by local health leaders and partners in health, the clinic in Suwaffe is now a place where you can deliver babies safely and get good care. And as a result, in 2021, it saw over 20,000 patients. Okay, so when Hank and I found out that we were on track to reach this $25 million goal, we asked PIH Sierra Leone what else they needed. And they answered, first, we want to make the MCOE a better teaching hospital with dedicated classrooms and a 100-bed dormitory to better support training of the next generation of maternal and childcare professionals. Perhaps, who knows, even including Emma and Katie. They also want an outpatient department at the Maternal Center of Excellence that can provide maternal HIV support and family planning, and they want to build a first-class warehouse to store and manage medications and supplies. Lastly, they want to support a primary healthcare clinic in the town of Kaima, where the clinic currently looks like the one in Combayende did back in 2019. In the dry season, there is no running water, nighttime electricity is rare, the pharmacy is inadequate, and so are the facilities for delivering babies. What do I mean by inadequate? I mean, this is the only bed for laboring mothers in a city of 90,000 people. And the lack of water and electricity is a huge problem, as the facility's chief health officer, Ibrahim Rogers, put it. My first challenge is water. Every inch of our walk needs water. Right now, without running water, the water to wash hands and instruments is stored in buckets that healthcare workers have to refill throughout the day by walking to the city's tap. As for electricity, a traditional birth attendant at the clinic explained that without it, she often has to hold a flashlight while other team members attempt to deliver a baby in darkness. These conditions dramatically increase the risks for both mother and child, and it simply doesn't have to be this way. The best clinic in Kono, the PIH-supported well-body clinic, has the stuff, space, staff, systems, and support to provide good maternal and child care, and as a result, there hasn't been a maternal death at well-body in over a year. And we hope that someday soon we can say the same for the clinic in Kaima. To help make that happen, our family is increasing our personal commitment to partners in health by $2 million over the next four years, and we're hoping to raise an additional $4 million in that time to take the total value of this project from $25 million to $31 million. That'll be enough to get some support to the clinic in Kaima and expand what the maternal center of excellence can be. Now, some of that $4 million will come from projects like Pizzamas, but by far the most efficient and effective way to support a stronger healthcare system in Kono is by becoming a monthly or one-time donor to this project at pih.org slash Hank and John. Lastly, there are way too many people to thank from PH, the Early Owns Executive Director, Dr. Baylor Berry, to the Maternal Health Lead, Issa to Dumbaya, to everyone at DFTBA.com, but I want to say a special thank you to everyone who has donated to this project from $5 gifts from 10-year-olds to a $500,000 gift from YouTube CEO, Susan Wojcicki. We got here the only way people get anywhere good together. And whether you can afford to give or not, thank you for following this project and for sharing it with your friends and family. Your attention is also a gift and a critical one. One more time, the link is pih.org slash Hank and John, link in the doobly-doo. Do someone go back to 2007 and tell this doofus that the community building up around Vlogbrothers will one day help fund a maternal center of excellence and nick you. Thank you so much. If I've learned one thing from 15 years on YouTube, it's this. Never underestimate nerdfighteria. Hank, I'll see you on Friday.


Have you ever wondered how music can evoke emotions or why a certain song instantly brings back a forgotten memory?  Prepare to be challenged, inspired, and perhaps even a little skeptical. This is not just about sound waves, it's about unlocking the secrets of our very being. So, buckle up and let's dive into the symphony of frequencies in a minute. Number one, our symphony of elements.  Each element vibrates at a unique frequency, like musical notes creating a symphony. Number two, the language of frequency. Imagine frequencies like words carrying information. Instead of electricity, information might flow through frequency within our bodies. Our DNA also resonates at specific frequencies, and when they're off, disharmony can occur.


Welcome, I welcome you all to this lecture in the course Sandhi in Paninian Grammar. In this lecture, we continue studying at Sandhi or Vavil Sandhi. We have stated that there are two classifications in At Sandhi. The first one being Ekasthanika Ekadesha, where there is one substituent and one substitute. Ekasthani Ekadesha. We have already studied this classification and its two instances in detail. The two instances of this first classification are Yen Sandhi and Ayava Yav Sandhi. Yen Sandhi is stated by the Sutra Ekoyanachi. Ayava Yav Sandhi is stated by the Sutra H.O.Yavavaha. We have studied both these Sutras in detail. We also applied the Udeshya Vidhayabhava and Anudit Savarnasya Chaapratya Yaha. We also studied the template examples of these instances. We also studied the concrete specific examples of both these instances. These examples were found at different levels inside a puzzle or between two puzzles. We also noted while we studied this first classification that some of the examples are artificial. Now, this is the second classification, Dvisthanika Ekadesha. This is what we are studying currently, Dvisthanika Ekadesha. This means two substituents and one substitute. Dvisthanika and Ekadesha. In this Dvisthanika Ekadesha, the main part is played by the Sutra which is an Adhikara Sutra, Ekah Purva Parayoh. 6184. Where Ekaha means one substitute and Purva Parayoh means in place of previous and later sound. One substitute takes place in place of two sounds, previous and later. Diagrammatically, this can be shown in this following manner where you have A followed by B in the close proximity in the Samhita mode and we can say that A comes immediately before B and B comes immediately after A. So, you have A plus B. Now, one of the rules in this section, 6184 up to 61112 applies and then this A and B in place of both of them C comes as a substitute. So, A plus B is the substitute event, C is the substitute. A and B, these are the sthanis, C is the adhikara. A plus B is the input and C is the output generated by the Sutra in this particular section. There are five instances of this Dvisthanika Ekadesha. The first one is Gunasandhi, stated by the Sutra Adhikara 6187 and we have studied this before. The second instance is Vrdhishandhi, stated by the Sutra Vrdhirechi mainly and this is 6188 and we are currently studying this Vrdhishandhi. We have already studied the Sutra Vrdhirechi. We also studied the Udeshya Vidhayabhava and the Sutra Anuditsavarnasthya Chaapratyaaha and its application and then the template examples and then the concrete specific examples. Examples at various levels, between two padas, within a compound or between dhatu and upasaraka. The third instance is Pararupasandhi, stated by the Sutra Engi Pararupam 6194. The fourth instance of this Dvisthanika Ekadesha is Savarnadirgha Sandhi, stated by the Sutra Akassavarnadirgha 61101 and the fifth instance of this Dvisthanika Ekadesha is Purvarupasandhi, stated by the Sutra Amipurvaha onwards. Amipurvaha is 61107. Right now we are focused on Vrdhishandhi and we have already studied Vrdhirechi and Vrdhirechi 6188 means in the close proximity when immediately before H and H is A, O, I and O. Then Pratyahara H covers Sutra number 3 and 4 in the Pratyahara Sutras. So the Sutra means once again in the close proximity when immediately before H that is A, O, I, O or short and long appears then in place of both of them comes the substitute termed Vrdhi. Vrdhi means A, I and O. This is stated by Vrdhiradhaich 111. To put it in the form of an equation we can say that O plus H are in close proximity and 6188 applies and the output generated is Vrdhi. We also noted that H which is the condition for 6188 to apply which is the environment for 6188 to apply is part of the environment called Ach which is the environment for 6187. This is the overlap of scope of application of these two rules 6187 and 6188 and since 6188 has a limited scope of application which is part of the bigger scope 6187 does not apply in the scope of 6188 namely H. The reason being that if 6187 applies in the environment of H 6188 would not get any scope of application and then it becomes redundant and this should not be the case and that is the reason why 6187 does not apply when H is the environment. 6187 does have scope of application elsewhere and that is the reason why 6187 does not apply in the environment of H. We also studied this sutra Engi Pararupam 6194 which means that immediately before a verbal root that begins with Eing. Eing means A and O defined by the sutra number 3 and immediately after a proverb that ends in short or long ear then in place of both of them one substitute in the form of the latter takes place. I repeat immediately before a verbal root that begins with Eing and immediately after the proverb that ends in short or long ear in place of both of them one substitute in the form of the latter which in this case is Eing takes place. So if we have a proverb ending in ear over here followed by a verbal root which begins with A or O then 6194 applies and the output generated is A and O in place of ear plus A and O. So we have Pr which is a proverb followed by Ajat A which is a verbal form which is having the verbal root A to tremble. It begins with A now in this case 6194 applies and the output generated is A and Ajat A. So this A replaces both ear as well as A so we get the form Pr Ajat A. Now if we look at this here we have ear followed by A which is the scope of application of 6188 but 6194 restricts this domain further and says that you do not want any ear over here you do not want any A or O over here this should be a part of a proverb that is an upasarga and this A or O should be a part of the dhatu or the verbal root. Only then this rule will apply and in this case then 6188 does not apply. So the scope of application of 6194 is upasarga plus dhatu. Upasarga should end in a and dhatu should begin with A and then 6194 applies this cancels 6188. Why we are studying this right now is because now the other sutras stating the vriddhi substitute we shall study and these sutras they further restrict the domain of enge pararupam and reinforce the vriddhi substitution. And the sutra is etedhatyut su 6189 this sutra has got only one padha etedhatyut su this is 7 slash 3 of etedhatyut this has got three components eti which is the verbal form of the verbal root e to go ethaty which is the mention of the verbal root etha and this is the stylistic expression within the ashtadhyay any verbal root is mentioned in this particular fashion eti as well as ethaty and then finally ut. So etedhatyut su means immediately before eti, ethaty and ut. The words continued are aad from 6187 aadgunaha etchi 7 slash 1 of etch, etch is aoi and aw. So etchi means immediately before etch vriddhi is 1 slash 1 of vriddhi, vriddhi means aai and aw and of course ekap purva parayoh which means one substitute in place of two the earlier and later substituents. So the meaning of this sutra etedhatyut su is the following. In the close proximity that is in the samhita mode when immediately after a short or long appear one the verbal root e to go and the verbal root etha to increase and most importantly both beginning with etch and finally ut then in place of both of them one vriddhi substitute takes place. I repeat in the close proximity samhita mode when immediately after a short or long art appear one the verbal root e meaning to go the verbal root etha meaning to increase and most importantly they both begin with etch and third ut then in place of both of them one vriddhi substitute takes place. To show this in the form of an equation we can say that if there is this word at the end of which comes short a followed by eti or ethaty which begin with a then the substitute would be the elements in the previous word and i in place of a and a and t or dhate. So the form that we will get is it or idhate. Similarly if you have a word ending in a followed by ut and this ut will occur in a limited very limited domain and how we shall see soon but this is how it will work. So a plus ut her plus us and in place of a and u we will have vriddhi substitute namely au and au her us and the output generated will be auhas auhaha. Here are the examples. So we have pr as the proverb followed by eti and so then 6189 applies and the output generated is praiti Similarly pr plus ethate and we have pr ending in a ethate beginning with a and 6189 applies and the output generated is pr plus i plus dhate praithate. Since eti and ethate they both begin with a 6189 has applied. And finally when we go to this example where we have a compound vishpa plus ut her plus us this is the accusative plural suffix dhitiya bahu vachana and the compounded word is vishpa vaha and we have the sutra vaha ut 64132 applying and converting this vah of vaha into ut and so we have vishpa plus ut her us and so this a and u the output is generated by the sutra 6189 namely vishvau ha us vishvau has vishvau ha ha. Ut is a specially stated substitute in a restricted environment of vowel beginnings of fixes from 2 slash 3 onwards after a nominal root and in place of vuh which is part of the verbal root vah and which becomes vah over here and the sutra stating this is vaha ut 64132. So let us study this sutra vaha ut in little detail. Vaha ut has got 2 words in it 2 padhas vaha which is 6-1 of vaha and ut which is 1-1 of ut. The words continued are bhasya 6 slash 1 of vaha and in this case 6th case means part of because vaha already has conveyed the meaning of in place of vaha. Samprasaranam is 1-1 of Samprasaranam. So now the meaning of vaha ut is ut is the Samprasaranam substitute that takes place of vuh in vaha which is part of abhah. To repeat ut is the Samprasaranam substitute that takes place of vuh in vaha which is part of abhah and here is the derivation. So vishvam vahati somebody who carries the world that is the meaning one wants to convey. So vishvam vahati and you have vishva am vaha nvi by the sutra vahascha 3264 we add the suffix nvi which changes vaha to vaha. We have supodhatu pratibhadi kayo ho so am gets deleted and we have this stage vishva plus vaha after which we add the accusative plural suffix us. So vishva plus vaha as a compound and the suffix us. Now comes 64132 to apply this us suffix causes this entire compound to be called vaha. Now this vaha is part of vaha and therefore vaha which comes at the beginning of this vaha is substituted by ut by 64132. So we have now vishva plus uttha is a marker by the sutra halantam and so it gets deleted and that is why it is mentioned in the parathesis. The actual substitution is u so this u and aaha aaha is the remaining part of vaha only vah consonant gets this u substitute.  Now at this stage we have 6189 itte dhattutsu applying and here you have uh followed by ut u and in place of both of them you have the buddhi substitute namely aw. So you have vishva aw her us and you get the form vishva uhas vishva uhaha. We shall take a closer look at this purvarupasandhi when we study purvarupasandhi in detail later on. Right now our focus is buddhi sandhi and so in this derivation where you have uh followed by u 6189 applies and in place of both of them you get the substitute aw. And so we have the form vishva uhaha derived. This is how itte dhattutsu works. Now if we look at the interrelation of rules we can say that for 6188 we need uh plus h as an environment as an input and buddhi is the output that is generated. For 6194 we need uh plus h yes but we need uh at the end of an upasarga and h at the beginning of adhattu and so the output generated will be purvarup. Now if you look at 6189 we need uh but uh as part of the upasarga followed by h yes and that too also of adhattu yes but only of two dhattus e and aether and the output generated would be buddhi and not purvarup. And so we can say that 6189 reinforces 6188 the buddhi sandhi by cancelling 6194 because 6194 is the further restricted domain of 6194. This is very important. After having studied these two important sutras about the buddhi sandhi namely buddhirachi and aether dhattutsu let us study some more vartika statements which complete the description of the buddhi sandhi. The first vartika is akshaka uhinnyam upasankhanam which says that when the word aksh in the compound comes immediately before the word uhini then in place of this uh and uh you have the buddhi substitute. And once again the selection of the substitute will be based on the place of articulation. Uh has got kantha as place of articulation whose place of articulation is oshta and aw amongst the three buddhi aw has got kantha oshta as the place of articulation. So aw is chosen as the substitute and we have aksha aw and hini so akshau hini akshau hini as the word with the buddhi sandhi taking place. Actually when aw is followed by aw we have 6187 which applies and generates the output in the form of A. But not in the case of this specific word akshau hini here aw plus aw and the output generated is aw namely the buddhi. The next vartika is prath uhodho dhe shaysu. Here there are two words prath and the second word uhodho dhe shaysu uhodho dhe shaysu is the 7-1 of uhodho dhe shaysu. Prath is 5-1 of pr. So we have pr immediately followed by uh or udha or udhi or asha or ashaya these 5 words. And in place of aw plus uh we have the buddhi substitute. We have pr plus a aw plus a and we have the buddhi substitute. So when we have pr plus uh the output generated is pr aw her pr aw her. Similarly pr plus udha and the output generated is pr awdha pr awdha. Pr plus udhi and the output generated is pr awdhi pr awdhi. Pr plus asha and the output generated is pr aisha pr aisha. And finally pr plus asha here and the output generated is pr aisha pr aisha. These are the words that are generated following this particular vartika statement. If you look at all the cases you will notice that there are these 3 cases where you have a plus uh and generally 6187 would apply over here and the output generated would be a. But that is not the case in these 3 specific words. Similarly if you look at the remaining 2 cases pr plus asha and asha because they are derived from a verbal root and a coming at the beginning of a verbal root and so 6194 would apply and would generate the output of a plus a uh plus a as a. But that is not the case with these 2 specific cases. So in these 5 cases 6187 and 6194 do not apply. They are cancelled and 6189 applies and would be is the substitute that is stated by this particular statement. Vartika statement pr aat uhud ho dhe uhud ho dhe shai shieshu. The next statement is rte cha trutiya samasai. Rte is 7 slash 1 of rte meaning immediately before rte and trutiya samasai is 7 slash 1 of trutiya samasai in the compound with instrumental case. The meaning of this statement is in a compound with instrumental case when a word ending in short uh appears before the word rte. Then in place of both of them the one vrudhi substitute takes place. So uh and rhu and we have one substitute namely r. So you have a samasai Sukhe na rutah. This is the statement. This is the sentence and these 2 words are connected together and so we have the uh laukika vigreha in the form of Sukha plus ta plus rutah plus su by 2132 and then we have supodhatup pratipadika yoho 2471 applying. So we have Sukha plus rutah and now you have this uh coming at the end of this padha followed by rhu coming at the beginning of rutah and now this particular statement applies and in place of this uh and rhu r that is the vrudhi substitute takes place. And we have Sukh r and ta and that is Sukhaar ta. How this uh and rhu gets r as the substitute we have already studied when we studied the sutra urandrapara. So this r is added when an is the substitute in place of rhu. This is an and so therefore r is added by the sutra urandrapara and so we get the form Sukhaar ta. In this case uh plus rhu the sutra adgunaha 6187 would apply and the output generated would be r but not in this specific case Sukhaar ta or any such case where rutah is the second member of the tritya tatpurusha samasa. So this is an exception to 6187 and so it had to be stated by this particular vartika statement. Next we have a statement pra vatsatara kambala dosa vasana dasaarananaam rane. Rane is in 7-1 meaning immediately before rana and all these words pra vatsatara kambala vasana and dasaaranana and dasaaranana. Uh of all these words and rhu of rana they both are substituted by one r and the output generated is the following. We have pra followed by rana and the output generated is pra arna pra arna. Vatsatara plus rana uh coming at the end of this for the rhu coming at the beginning of the word rana and so the output generated is vatsatar arna vatsatar arna. Similarly kambala pras rana and the output generated by this statement is kambala arna kambala arna vasana plus rana and the output generated is vasan arna vasan arna. Then we have rana plus rana and the output generated is rana arna rana arna and finally dasa plus rana and we have the output dasa arna dasa arna. All these examples they are exceptions to 6187 which would otherwise generate ar as the substitute but this statement specifically takes care of these examples in which vurdhi substitute has taken place. To summarize in this lecture we studied in detail the other rules related to the vurdhi sandhi and we did an exhaustive treatment of all the rules. We also studied remaining part of the examples in details at different levels within a padha or in between two padhas. We also studied the interrelation of 6187, 88 and 94. We also observed that 6189 has got further smaller domain of application within that of 6194. So, 6189 reinforces 6188. After having studied the vurdhi sandhi now, we go to the next instance of Dristhanika Ekadesha namely the Pararupa Sandhi stated by the Sutra 6194 in the coming lecture. Thank you for your patience.


Man, the club is packed.  Pocky got stacks, because looking over here, they like. Oh, my God. Was this your beat? Yeah, yeah, yeah. And then right after that, they ran busted wide open. It's a biggie beat. Oh, tell me, man, the club even went up further on boss talk one on one, one on one. Yeah, we gonna talk. But but when you think about the the Duggy time, the movement, when you did that song and you made that beat because the beat, you know, it's a slamming beat. Don't don't don't.  It's a biggie beat.  But you killed that. Like, like, did you know that that was going to be a song that they were going to dance to? No, I didn't know. You just basically made a nice song with a nice beat. No, well, I'll tell you what happened.  Little Will, Rude Boy, Spain. I think it was I think it was just them. Right. Oh, they came through the studio one night. May have been some other folks in the studio, but but I know they were in the studio. Right. So, man, we got this song. It's the, you know, Duggy, man. This thing is because they had it. It was it was they already had a version of it that was starting to gain traction in the clubs. Right.   Right. And so Spain, I remember Spain in the studio. I said, man, what is the Duggy? You get what I'm saying? And they, Spain started hitting. He started hitting that thing. You know, hitting the day I can't do it. But you know, he was hitting it, right. And I said, you know, so I'm looking at it again with, you know, I'm getting the vibe of it. OK, let's do it. Right. And so we did it. But I didn't really understand because I hadn't seen it in the club. Yeah. Right. I hadn't seen what they had seen in the club. Right.  Right. And so one night we all went out to the club. I'm talking about a whole bunch of us, man, went out to the club. It was a good club. It was a club off of 635 close to the Galleria, but there was a mall like across the highway. Rockerfella was at the club. I don't know. Rockerfella. I love winter. That one, I can tell you that. It was it was right off there off of 635, right? By Preston and all that. Yeah. Right over there. Right.  Man, the club is packed. And they run the Dougie. And the club went up. Was this your beat? Yeah. Yeah. And then right after that, they ran Busted Wide Open. It's a big E. B. And then they opened in the hotel. A bag even went up further. You know what I'm saying? Busted Wide Open was man, it man. You did that one, too. Yeah. Yeah. We did those back to back, right? And so and so then I got it. And they were running those songs like they played them. And then they played them, played a couple of other songs and they ran it again. Man, they get it. Man, these folks, man, these folks were going crazy in the club. Then I understood it. I understood it. So you have to see it to get it.   You know, you just like, OK. Did that motivate you to be like, hey, we need to get back in the studio like right now.  That wasn't really the type of music I was making. You get what I'm saying? That's what you got to do. We were like, like so. So when we had you came through, like we were together. It was, you know, my record company, Addiction Records, we were together. Yeah. You get what I'm saying?  So so that's what that's what type of music we were doing.