In his first interview with the press, since he was ordered to pay $49.3 million in damages to the families of Sandy Hook victims who he defamed, Alex Jones sat down for an interview with Andrew Callahan of Channel 5 News. And unlike the interview that he had with Glenn Greenwald, Andrew Callahan actually asked him real questions. And as a result, Alex Jones lost his mind. Do you feel responsible for what happened to the Sandy Hook families? Yes, I killed the children. But beyond that? No, I mean, I went in that school, I pulled a gun out, and I shot every one of them myself. I mean, I'm guilty. It's true. No, no, no, let's just...  No, I don't feel responsible and I don't apologize anymore. I'm done. I don't apologize. I killed the kids. Was there a defendant? No, I killed them. I killed them. You didn't kill them. No, I did. No, you didn't. No, everybody said... No, no, I killed them. I killed them. I already admit it. I did it. I killed them. I'm the bad guy. I'm the devil. Get rid of the First Amendment. Can we move on to other topics? I don't think... I killed them. First Amendment killed them. Get rid of the Second Amendment. Get rid of the First Amendment. They're bad. They killed the kids, too.  We should rename the whole planet, Sandy Hook. Everything. It should be holidays. We should bow five times a day to New Haven, Connecticut for the kids that died. Every American is to blame. Every gunner is to blame. I'm to blame. We're all guilty to Bloomberg and Soros. Turn our guns in. Turn our guns in. I know I did it. I killed them. I killed them. I killed them. I know I killed them. So I'm done talking about it. I killed them. I mean, I would say that that's unbelievable just because generally speaking, you don't really see most functioning adults behaving that way, but it's Alex Jones, so it's totally predictable. But like the question that Andrew asked was completely reasonable. Do you feel responsible for what happened to the Sandy Hook families? Now he's very clearly asking, do you feel responsible for the harassment that they received after you lied about them, claimed that that was a false flag and they were paid actors and their children weren't really dead? Do you feel responsible for what your viewers did in harassing them and terrorizing them? But of course, he conflates that with the kids dying itself saying, oh yeah, I did it. I killed the children. That's not what he's asking and you know that that's not what he's asking because later on he says, do I feel responsible that someone else played shoot them up video games?  No, I don't feel responsible. So he knows the question that Andrew was asking. He just chose to throw a little bit of a temper tantrum, but he then answered the question and his answer was no, I don't feel responsible that my viewers harassed this individual after I use my massive platform to spread lies about this family, these multiple families. It's just this is Alex Jones for you. He will never take responsibility, never. He is a petulant child. And even when he's held accountable, he is incapable of learning from his actions. It's just it's embarrassing. And the worst part about this is he tried to portray himself as the victim just because Andrew asked that question automatically. Oh, no, you're basically blaming me for the deaths of these children. First of all, he's not doing that.  Imagine what you put these families through. The Posner family, for example, they had to move seven different times because your viewers after you defamed these families, they kept finding them, kept harassing the Posner family. Now, because he wants to portray himself as the victim, let me just remind everyone what Alex Jones did to these families after they suffered one of the most tragic things that parents can go through. As the Associated Press reports, Jones, who has portrayed the lawsuit as an attack on his First Amendment rights, conceded during the trial that the attack was 100% real and that he was wrong to have lied about it. But Hesslin and Lewis told jurors that an apology won't suffice and has called on them to make Jones pay for the years of suffering he has put them and other Sandy Hook families through. The parents told jurors about how they've endured a decade of trauma inflicted first by the murder of their son. And what followed, gunshots fired at a home, online and phone threats and harassment on the street by strangers. They said the threats and harassment were all fueled by Jones and his conspiracy theory spread to his followers via his website InfoWars. A forensic psychiatrist testified that the parents suffer from complex post-traumatic stress disorder inflicted by ongoing trauma similar to what might be experienced by a soldier at war or a child abuse victim. But no, no, no, it's Alex Jones who's the real victim, not these families who his viewers harassed after he defamed them.   You really you can't calculate it like like he's ordered to pay 49.3 million. But that can never make up the damage that he caused to these families.   Just just take a look. We talking about the trial at all? There's nothing to talk about. Let me tell you, I don't know if I can do this interview right now. You like it? I don't think you should keep doing that. What? Dude, I murdered those children. I did. I killed the ones who still have a funny thing to say.     I understand. What do you even say to that? What do you even say to that? This is a child who we're dealing with here. I mean, he can't have a normal sit down interview unless he's getting softballs thrown at him as Glenn Greenwald did. Then he'll stay for the interview. But if you're going to actually ask him real questions, then he can't take the heat.  Now, the full interview is 20 minutes. And if you want to watch it, I'll link you to the Patreon of Channel Five. I'm not sure if they're going to release this eventually, unlock it. But either way, if you want to watch the full thing, I'll link to that down below. It's their Patreon page and they're a great channel. So, you know, if you support them, that's a great decision. But just like imagine being asked a question and storming off Andrew Callahan. I've seen his interviews before and he's really clever. He'll ask a really open ended question and let the interview we kind of just talk and talk and talk. And then once he sees an opportunity, he'll push back or ask more questions, which kind of leads to them revealing their insidious, idiotic views. And it's a really interesting way that he kind of disarms them and gets them to say terrible things. So it's good, hard hitting interviews that Andrew Callahan does. But like even just starting off simple, letting Alex Jones answer in an open ended way, hey, can we talk about the interview? He can't take it. It's just what do you say? What do you say?  OK, so I want to share an interview that aired on TYT just a couple of days after the lawsuit took place last month with the attorney for the Sandy Hook families, Mark Bankston, and he's going to explain specifically why Alex Jones is very touchy about this particular subject when it comes to the lawsuit. So you had an incredible economist on the stand. I thought his testimony was excellent. He got into the nitty gritty of the finances behind Alex Jones and all of his multiple LLCs. We learned through that that Alex Jones had withdrawn about 62 million dollars for himself in 2021. And there's questions about where that money went. It seems like he's trying to hide some of his assets. And you had said something that I'm trying to understand a little better. You had mentioned that if he does go through with bankruptcy, it could actually make the compensatory damages cap moot. And I want to understand how that works. Sure, and I don't think moot is quite the right word. So let me walk this through this because a lot of people are asking about this too. In Texas, there is a $750,000 cap per cause of action and defendant for punitive damages added on to a verdict for mental anguish. In this case, there are three causes of action and there are two defendants per each cause of action. So that adds up to an additional $4.5 million that can be put on this cap. Well, along with the million and a half sanctions that was already awarded to these plaintiffs, we're talking just about $10 million judgment that they would seek if the cap is applied. Now, clearly, we can appeal that cap and there may have been never a better case to do that under. In this case, right here to challenge it on due process grounds. But instead of spending years in the appellate court, what most likely is going to happen is all of these claims are going to be kicked into this bankruptcy court and they're going to have to be valued there. And then because the plaintiff has the ability to maybe appeal that and potentially win, that contingency will need to be factored in, baked in to the valuation of the case in the bankruptcy court. And as I said, you're going to be seeing multiple plaintiffs being bringing these suits. You've got the Lafferty plaintiffs coming in. That's nine of them there. Two more of my clients are going to be bringing another suit after that. Also, there's a young man who is misidentified as the Parkland shooter. He has a claim that I have him representing against Jones. So when all of these plaintiffs finally end up in the bankruptcy court, they're just going to be carving up the pie. And I think from what we've seen, there's a good chance that there's not going to be enough for everybody's verdict, that everybody's going to have to prorate these out anyway. But what it's going to be is the end of InfoWars when that happens. Interestingly enough, most defendants would use that bankruptcy escape hatch as some sort of protection over themselves. In this case, I think I predict it's going to go the exact opposite. Mr. Jones is going to be subjected to a level of financial scrutiny over his transactions that he has never seen before. And considering what we know has gone down in that courtroom and their ability to tell the truth on the stand there, as well as we know that we now have his text messages, I don't think any of that's going to go very well, particularly once federal receivers are involved. And that right there is why this is such a soft spot for Alex Jones. He may actually lose it all, lose InfoWars because of his own stupidity. He prioritized, you know, clicks and views and conspiracy theories over people's lives. They didn't even think about the real world impact that his lives had on families. And now he's paying the consequences. It's not the families who are making him the victim because they're choosing to sue after he defamed them. It's him for doing what he did to them. I mean, early on in life, most of us learn that actions have consequences. And some people, Alex Jones, Donald Trump, a number of folks, they just they never actually have to deal with the ramifications of their bad actions, deal with the bad things that they do to people. But he's having to deal with that. He's having to lie in the bed that he made for himself. And this is what that's causing him to be a complete loon. Even more so than usual, who can't even do a simple interview, answer basic questions, storming off of interviews, melting down. It's just it's embarrassing. But I mean, I'm glad that this is how he's coping, because you can tell he's not having a fun time. And I just want him to experience even a fraction of what he put the families of Sandy Hook through. And I said this before I'll say it again. I hope that he loses everything. I hope that he loses InfoWars because this is an individual who is bad. Him having that big of a platform is objectively bad for the United States and for the world. So if he loses InfoWars, that is a net good for humanity. So I hope that everyone else who is bringing lawsuits forward is successful. And yeah, I hope that he just fades into obscurity because that will be better off for everyone.  So go away, Alex Jones, we don't need you.   Like, I just thought to myself, the audacity of this motherfucker who spent so much time defaming these families. And now when he just faces a little bit of scrutiny, he can't take it.


What's going on guys, welcome back to another video. So in this one, I'm going to be showing you the three pillars to every successful Shopify store. No matter what store you look at, if it is successful, then it will be doing these three things really, really well. So in this video, I'm going to show you exactly what those three things are. I'm going to show you how to do them well. And I'm also going to be showing you some examples of them too. So make sure you stay tuned then because in this video, I'm going to be showing you some proven product examples, some products which are selling really well right now. I'm going to be showing you some successful Shopify store designs as well. So we'll be taking a look at some stores and just going through their design, the layout of imagery and aesthetics of the site. And I'm also going to be showing you some viral Facebook ad examples too. So that's the topic of the video. Thanks for tuning in. Hope you guys enjoy it unless you're straight into it. Okay, so pillar number one has to be the product, arguably the most important part to any business. Obviously, if you don't have a product that's in demand that people find of value and people actually want to buy, then obviously you're not going to have a business that gets off the ground. Now, when it comes to actually picking a product, then I see people making some fundamental mistakes and that is that they actually need to consider what kind of platform you're actually going to be selling the product on. So what you have to keep in mind is the time for person you're going to be targeting with your ad, with the advertising, with the campaigns that you're running and consider the actual mind frame and mindset that person is in. So to give you kind of like a clear-cut example, if you're trying to find a product or pick a product to sell on Facebook, that product that you pick has to meet different criteria versus a product that you pick to sell using Google ads. And the reason being is because people go on to Google and they search for suppliers or they search for products that they want to buy. Whereas on Facebook, people aren't in that mind frame and they're not looking for that sort of thing. When people are on Facebook, then they're obviously on there, scrolling through their news feed, seeing what their friends are up to, watching funny videos or talking to their friends even. They might not even have their payment information with them. So when you hit them with an ad for a certain product, unless it meets certain criteria, it's not going to capture their attention and they're just going to scroll right past it and they're not going to make a purchase. Whereas on Google, the complete opposite is true. If somebody's looking to buy something, they'll go on to Google and they'll search for it. So let's take an extreme example then just kind of highlight the point I'm trying to make here is if we take a sofa as an example, let's say a thousand pound sofa, if we try and sell this on Facebook, the chances of getting somebody to make a purchase on Facebook the first time they see it ad, it's obviously going to be really, really slim because who scrolls through their news feed, looking at funny videos and then all of a sudden sees an advert for a sofa for a thousand pound and impulse buys it right there and then the chances are going to be super, super slim. Whereas if we were to run ads for a sofa on Google, we can obviously target people based on what their search preferences are, what the search history is or the search terms are, I should say. So we can target people who are looking for search terms such as cheap sofas or buy sofa or quick delivery sofa and put our ad in front of those people who are looking to buy that expensive product. Let's give you some great examples then of proven products which are selling right now in high volume. Let's take this electric hand massager as the first example. Make sure you stay tuned to the end of the video because I'm going to show you the viral Facebook ads that have actually been used to sell these products which prove them to be great products. So number one, what I really like about this product is there's a specific audience which matches the average user of Facebook. Number two is you can actually source this product from many different countries. Czech Republic, Australia, Spain, China, US and France. So no matter where you want to sell this product you can offer decent fast delivery which is super important when it comes to building a sustainable and profitable business. And number two is quite an expensive product. At $40 you would be looking to sell this probably for around $70 to $80 which leaves a healthy profit margin plus because of the technology and the value kind of insisted in this product it helps solve people of a literal pain point. Then the value of this has quite a high value product essentially. So people would be willing to pay that sort of amount plus what I also really like about this product is when you come across it you wouldn't instantly think Amazon or you wouldn't instantly think eBay or you wouldn't instantly think some form of department store that's local to you because it's not the sort of thing that you see every day on the shelves which again make it more appealing for a Facebook product. Product number two is this Bluetooth sleep mask. Sleep is becoming forever a more and more popular topic. More and more people are kind of taking care of their health especially because of the kind of increase in mental health challenges. A lot of people are taking these sorts of things a lot more seriously so it's a growing market. Again the price point is good at purchase price of $10 you would be looking to sell this for $34 so again the profit margins are pretty decent and also what I like about this product is again it has a literal pain point in which it solves for people and people can genuinely see a benefit to actually using it. And so just to summarize point number one is the product make sure you pick a product that is in demand and people actually want to buy and like I said earlier make sure you stay tuned where I'm going to be showing you the viral Facebook ads that go with these products too. So that being said then let's move on to pillar number two is you need a platform to sell these products on. So in a second we'll jump into my computer we'll take a look at a couple of really nice looking stores which I've been following for a while now but if I just want to take a quick minute then to talk about some of the places in which I see some people going wrong and the main place is making your store look the same as everybody else's. So what a lot of beginners tend to do is they'll choose the debut theme it's the most popular one. They'll change out the colors maybe the font because most people stick to the default font they'll add their product images and think they're good to go and then whilst that can work I have seen that work before it's definitely not giving you the best chances of success and to give you the best chances of success there's no better way than looking at successful Shopify stores that are already doing it. So let's jump into store number one which is petdentist.co.uk they're UK based business I really like these guys because they're super heavy on the branding that they use and there's no way of really telling that this is an actual Shopify store for somebody to come on it they wouldn't know it's Shopify they wouldn't know it's drop shipping it looks super professional everything is kind of custom imagery which they've put together themselves or actually paid a designer to do and there would be no hesitation from whatsoever from any visitor coming onto this store thinking whether it's legit or not that is the biggest obstacle you'll have to overcome putting together a brand new store and selling products is trust from your customers so if we take a quick look at this store then before moving on to the second one at the top they have a scrolling announcement bar just a little touch to the normal announcement bar to kind of separate it from the typical announcement bar just adds that kind of level of customization and professionalism they have a really nice logo which is color themed to match the rest of the store it's obviously petdentist it has that kind of hygienic feel so instead of going for a really kind of garish yellow or some random reddish color they've gone for that kind of hygienic color which you would expect of that kind of turquoisey green and they've got custom images which they've took the background out of put onto one image together and put a nice pattern and logo and slogan which matches the overall branding and theme of the company they've done such a nice job of this website it's one of my favorite ones for sure just scrolling down then we can see again it's consistent with the colors they've used consistent with the fonts they've used they've got custom images of dogs and the actual products rather than just the ones typically taken from AliExpress now obviously these are drop shipping products but it doesn't matter you can take the product images from AliExpress chop the background out and put your own and apply your own backgrounds and fonts etc to them if we take a look at this section here it looks really really nice they've obviously got the same background with a logo in the top right or top left with the images cropped onto top it just looks super professional and super in brand and the thing is to create these sorts of things on Canva would literally take a couple of minutes it doesn't take long but the difference it can make to visitors coming onto your store is significant moving on to store number two then again under one of my favorites it's featured in my videos before but it makes a great example time and time again and the reason being is because it's a proven seven figure store so we have a seven figure design a layer of a store we have a seven figure product and if we go to the Facebook ad library we can actually see what seven figure Facebook ads look like too so it's shiftbraces.com if we head over to the exchange marketplace we can see shiftbraces.com they want 79 grand to buy this business and we can look at a total revenue which is over two million dollars but they stopped trading in August 2020 and I believe it's been on the exchange marketplace since then for sale and nobody has bought it since so over two million dollars in revenue and it was selling this product here but if we take a look at the similarities of this store with the previous one we can still see shiftbraces.com again it has that kind of health or hygienic feel for it the product itself is actually to help people with bad knees so they can function properly so they've gone with that kind of turquoisey color it's consistent throughout the theme of the store so instead of just having like a white bone or a blue bone in there it has that kind of green turquoisey tinge which they have in the logo and with the accents on the menus at the top if we have a look at the product pages themselves we can see really nice clear cut images with kind of like shadows at the bottom it makes it look really professional I don't know if these are taken from AliExpress or not but either way they look really nice they've got the same accent colors which are consistent throughout they've got the dynamic checkout button so people can see straight away they can use PayPal as an option this will definitely definitely definitely increase your conversion rate if you haven't got a dynamic checkout button on your store I recommend putting one on there and seeing the results and the differences that it can actually make they have more custom imagery with their logos with the same colors that are consistent throughout and all of it just kind of adds up to make the store look a lot more professional and in the eyes of consumer a lot more legitimate and trustworthy and so with that being said then we can move on to the third and final pillar which is your Facebook ads so just a quick recap then so far we need a product which is in demand proven to sell that people actually want to buy because it brings value to their life and number two we need a super slick and professional and trustworthy Shopify store to sell those products on and then the third and final pillar is we need a great Facebook ad which is going to stop people in their tracks when they're scrolling through Facebook and capture their attention so let's take a look at this first Facebook ads which is for the sleep mask which I showed you earlier on as it plays in the background I'll just kind of talk through the kind of things that stand out to me that we can implement into our own Facebook ads so number one is it features real people it's not just a slide show of the actual product it shows actors it could be the actual business owners demonstrate how the product works and the fact that there's real people showing how the product works humanizes the business makes it more trustworthy it also demonstrates all the different applications you can use the product so it can help you get a better night sleep day to day it can help you if you like to travel a lot it can help you on long car journeys there's more than one application for this particular product we can also take a look at the ad copy at the top the actual description very short shot to the point with bullet points the use of emojis to clearly identify the key information and if we have a look at the comments down below we can see 7000 reactions nearly 6000 comments and 2000 shares if we actually look at the comments themselves they're super positive too so one of my most greatest purchases I love these so comfortable just so dreamy highly recommended and there's another one as well from Jules that says I've got mine and I love them I live in a really busy road and these have been brilliant things like this will honestly can make a significant difference to the amount of people that trust your business click the ads go to your website and actually buy it because they can see that there's real people on Facebook that have purchased this product and they love it moving on to the second product then which is the hand massage one of my favorite products they have to play in the background and talk you through the things that kind of highlight themselves to me that we can implement into our own Facebook ads straight away at the top the use of emojis five stars super attention grab in and then straight into a quote from a past customer so my daughter bought me one and it helps so much there's kind of like the validation the product definitely works number two I have arthritis and it helps restore movement number two that's the value of the product what it can do for somebody plus it's taken all the swelling plus it's taken out sorry the swelling and pain I would highly recommend this product from Debbie S so straight in there with a testimonial showing what the products can do for someone and the actual benefits of it anybody who comes across this Facebook ad and has arthritis as well would instantly be interested because of the testimony because of the headline and the attention-grabbing kind of sense of the description at the top if we'll take a look at the video out of notes been playing in the background we can see again it features somebody actually using the product there's no better way to advertise a product than show how it uses and describe the features and benefits in the background so it says you can get relief from strained sore and stiff hands which pretty much encompasses everybody it helps relieve pain from things like carpal tunnel and arthritis and helps unlock fixed fingers so a really good effective ad could be filled and created very cheaply simply using an iPhone if we take a look at the comments as well and the engagements so we can see 4.2K engagements thousand comments 800 shares and you see the comment from me I wanted to follow this one I'm going to ignore that comment try and find some positive ones so we can see I love it I use mine every day straight away that instant validation I treat myself to one this Christmas and well pleased with it get more validation comments like this honestly they help sell the product so much because people instantly bypass any trust issues because they can see there's real people from the world from Facebook who have clicked the ad bought the product and absolutely loved it and therefore there's no reason to not trust this business because there's real people who have been before them and done the same thing essentially and so with that being something guys I'm going to wrap the video up there I really hope you enjoyed this one more importantly I hope you learned something that will take it away that you can take away and help you be more successful in your own business if you feel like you just need that extra helping hand and you would like a mentor somebody to kind of hold your hand through the whole process and look over your shoulder step-by-step talk to on a daily basis check out my e-com accelerator program if you want more information comment accelerator down below and I'll send you the link for more information it's a 60 day program where you'll get my personal phone number we can talk daily on WhatsApp we'll meet once a week on Zoom just to help you get to that point at the end of 60 days of meeting your goals thanks again for watching don't forget to comment, like and subscribe and I'll see you guys in the next video