George Bruno for the 21 Report at the 21 Convention Patriarch Edition, and I'm talking with Mike Cernovich. Welcome, Mike. Thank you, my pleasure. Yeah, so we were just chatting a little bit before this about Guerrilla Mindset, which is a book that came out when? 2015, yeah, yeah, and I had mentioned it to my followers, and I I have it as an Amazon link and it is probably one of the only things one of the only affiliate links that I have that just sells month after month after month. It's so relevant. Describe Guerrilla Mindset. It's a great question because the book, as you know, you read it, it's quite complicated. It's part of my life story, part about money, part about health and fitness, and what I wanted to do with the book is take someone and give them a workbook for life, a blueprint for life, for basic and that you can apply always at a more advanced level, and I thought, okay, what is what is it about emotions? What is an emotion? What causes emotion? I would think about this all the time where I was driving a motorbike actually in Vietnam as I was finishing the book, and I just felt really angry. I had no reason to be angry at all. Nobody had gotten a fight with my wife and money was good. Everything was good. And then you realize that emotions are flowing around in us all the time. Why is that? Usually it's because we're not mindful of it. We're not purposeful of it. We're letting this sort of cosmic soup bubble over without any kind of deliberateness or intentiveness to it, and so much of the book is about just being more mindful of the emotions and realizing you can direct these emotions in a positive aspirational way. Yeah, because I love anger. I've always told people if you're a man and you're not angry, then I don't want to talk to you because that means you don't have any intensity because I can work with anger, focused intensity. Yeah, I can't work with the people. I don't know if my life food couldn't be dejected. They don't have that fire inside. The despair. Yeah, yeah, exactly. That's it's not my vibe. Yeah.  It's more like you feel that rawness inside of you, and we need to control that. We need to focus that. Yeah, I like that. I remember hearing about a young boy seven or eight years old and Philly walking the streets with his father, and he saw homeless people on the sidewalks, and the little boy said, dad, why are these people here? Like this shouldn't be this way, and he was angry.  Anger was the seed of that great work called Trevor's House because it was channeled in the right direction. Yeah, anger is energy. That's what people don't understand. Some people like being angry because they feel like that's fuel, and that's the wrong approach too. Yeah. The right approach is that focused aggression, focused energy. Most people, they get along and people go, oh, you look angry because they've never met me. If you meet me, I mean you've hung out with me, I've been talking. I don't, I'm a walk around angry, but if you just look at me, whenever by myself, I look kind of like an insane person, right? Yeah. Yeah. Because you're always channeling that focus and focus in your intent. Well, you have a lot of things going on. With Guerrilla Mindset, I do find that it addresses the whole person. I was, we were talking prior to this about how one of the things that really spoke to me was I was the guy that always bragged about, hey, I only need six hours of sleep and a nap. And in your book you talked about it's not cool. You really do need more sleep for regeneration and so forth. And I took that to heart because I felt like you were talking to me. And when I started actually getting eight hours of sleep a night and more, if I could, I actually felt better and didn't need a nap. Yeah, and your skin looks great. You're very refreshed and that's a good night's sleep. People ask me, people assume that I never sleep. They go, how much do you sleep? I go as much as I can. You've clearly never read my book and they go, how do you get so much done? Because I wake up and the minute I'm up, I'm on it. I'm on it. Okay, I do my brain warm up and I'm ready to go. And then all day and when I go to bed, I'm tired. I sleep eight or nine hours a night. I have a whole routine. I love it. And there is this bravado about, and this is so much of society too.  Oh, I abuse myself. Okay, so you're going to die early. You're going to have a higher cortisol levels.  It's been proven that sleep deprivation is equivalent to a DUI, driving a DUI. If you have chronic sleep deprivation.  Bragging about some kind of accomplishment. And that's part of the book. And then the most controversial chapter on the was the chapter on money because there's not really, didn't really fit. But I thought, no, there's a lot of people maybe didn't know this. I had to learn it and I threw it in there. And I've had all kinds of people actually, especially, you know, professional people like you. Say, I didn't even know about a self-employed IRA. I didn't even know all this stuff. So one of my stronger fan bases are people who they just like me. They bought the book. And they didn't even know about all this tax stuff that I put in the book. Yeah, very helpful stuff. I found it to be just a great all around book. And I'll probably end up putting the link for it down below so you can get it as well. So you're an author and a filmmaker as well. Tell us about your latest work. Yeah, I made a movie because people always ask me why they make a movie book. So I'll skip ahead to that question, which is everybody in LA and New York, every douchebag comes to town. I'm going to make a movie. I'm a writer book. They never do. I go, okay, I'm going to be the douchebag who actually writes the book that does well. And I'm going to make the big movie. And I made a movie on free speech, which actually had Candice Owens before she was a big deal and all these earlier people before they really blew up. But the production wasn't there. I felt like I left something on the table. You had Candice Owens before she was Candice Owens. Wasn't she Red Pill Black at one point? She disappeared at the time she was being attacked by everyone. And then I saw this person being marginalized by the left and the right. Everybody hated her. And I could just feel that charisma. And I go, she's going to be powerful one day. I don't know if she'll be a lefty or righty or whatever. I'll be the one guy who's nice to her when everybody's mean to her. And I go outside. She was like, well, who is this guy? And then she met me.  And you were apparently this like really evil guy. I'm like, I know it's fake news. And then she disappeared. She comes back as Red Pill Black. And now she's on her own journey, her own hero's journey, I guess in a sense. And so with silence, I felt like, you know, we just didn't, we didn't have the production value. It looked like kind of a PBS news hour special.  I want to have an amazing film that if I never do another film again, I can think I made a real movie. And that's what we do with Hoaxed. Some of the testimonials that I've seen are, it's the best documentary I've ever seen. I mean, I've seen that over and over and over. No, it objectively is. And I can tell you why. I was the producer not the director. So I gave a very, I said, here's what we kind of cover. And I used my network to get people like Jordan Peterson in. So I'm very good at getting people in before they blow up. And they're too important for me. So at the time, Jordan Peterson agreed to Hoax. And he's never linked to it or he pretends he wasn't in it. I was better than him. Because I'm very good. This guy's on the rise. I can kind of tell us the vibe or the aura. And so we got him and we got Scott Adams in. And then I told the guys, okay, you do your thing. It was about six months post production. I'm like, guys, we got to, I get Kickstarter backers, dude, they're nipping on my heels. We got to do something. So I'm driving actually for a Kickstarter dinner with some of the bigger backers. Toronto goes, oh my God, I just saw the rough cut of Hoaxed and it's so good. So I pull over to a gas station and I'm watching on my iPhone and I go, oh my God, this is the best movie I've ever watched. And for me, I have a hard time watching movies because a movie has to be more interesting than Twitter. And how often do you watch a movie that's better than Twitter? That's the test. And I pull her, I was like, oh my God, I'm gonna be late to this dinner. I have to go. And I said, okay, so then we have a hit on her hands. And then I became a little bit more involved and we got to cut it down and other things. So yeah, I can say that with pride because the directors made the movie. I just produced it. How many hours of footage do you have? Yeah, hundreds, 4k. And you and you brought it down to? Two hours and eight minutes. Yeah. And that the rough cut was two hours and 45. Yeah. And we could have done a whole series. Yeah. We could have done six episodes. We weren't really big in the Vietnam War and everything. Right. And then I told the guys, we got to have another two hours and there was some back and forth. And finally, that was, I gotta let them have their two hours and eight minutes. It's almost painful making footage hit the floor. It's like losing a limb, such valuable footage. Yeah. And we had, so then we started releasing the full interviews. Jordan Peterson, Scott Adams, but I didn't know this because I'm not a cinematographer. It takes a week to render some of these interviews. Yes. When the guys, because they shot on a red camera and it was a black magic, they go, oh yeah, it's gonna be a week. I go a week, they go, oh yeah, just to render it. Yeah. So I definitely learned a lot about shooting a real film versus what I'd done before more of an iPhone documentary. Right. Right. And people should do iPhone documentaries, by the way, too. That's, that's part of the gorilla mindset. People go, oh, I want to make a movie. I go, okay, show me your demo reel. Well, I don't have a demo reel. Why? Because you have a red camera. You need a $30,000 camera to shoot a film. You need a 4k. You need every, every bell. You need a light box. No, you don't. If you're not out there on an iPhone, make it happen. Because that's what I did my first documentary was on iPhone. Right. Low budget. I made no money off of it. We did it on probably, I don't know, $40, $50,000 or something. Yeah. Because a director, that's another story. But so I tell people, just get started. Yeah. Very interesting. Very interesting. Yeah. There's no, people have the sense that unless they can do it, like, you know, because you like fountain pens, I love fountain pens too. But when you were giving your talk on the fountain pen, I thought about how many writers who said, oh, I can't write. I don't have the fountain pen and the paper and everything. No, it's not the fountain pen keeping you. Right. I like nice things. But it's not the, you don't have a red camera or your earth, or it doesn't have, you have a fountain pen. Right. There's something else missing. Yeah. Exactly. All right. So we have author, filmmaker. You have done some political commentary as well. Journalist. I made a book on this design. And you observe things. You see through things. Where do you get that, what I would call like super power from? From, so here's what Wayne Gretzky did. He, when he was learning how to, he was a little kid. He would watch the hockey games at night and he would trace on a notepad where the puck was. And he would just do this over and over and over and over and over and over and over again. And then he was, he did more assists than most people ever have points in hockey. And they go, well, how are you so good? He goes, I don't skate to where the puck is. I skate to where it's going. Yeah. So for me, I knew Candice Owens was going to be huge. I knew Jordan Peterson was going to be huge when he was DMing people. Probably DM, DM to everybody, you know, to promote his book and things. And the only reason, because I've just been so engaged and studied so many historical figures and studied people who really made it happen, inspirational people. You like the Arnold Schwarzenegger life path. That's the beauty of America. So you, when you watch enough people and you look at their trajectory, then you just get an intuitive sense, okay, here's where it's going to go.  That once you get past the racism or whatever, Aristotle and slavery, it was a different time. But the idea that categories of thought, clear thinking, logical thinking, fallacious thinking, most people are speaking fallacies. You learn about mob rule and democracy. The Greeks were having the same conversations that we had. They didn't call it the electoral college, or the Romans, they called it the Senate. They had their own anti-democratic system. And if you're, you know, you're reading all that, then eventually you go, oh, wow, this is not new here. This is the same as it's always been. It just looks different. Yeah, yeah.  Father of how many? Two. Two. Yeah, we did a home birth for the second one. That's magnificent. First one in the midwife, two daughters, yeah. And here you are at a patriarch conference. Yeah, there's, I tell people that, because I'm 41 now, and I waited till I was, I don't know, 38 or something, depending on how the dates worked. And I'm glad I did it both ways. I did the thing, the selfish thing, and now I'm doing the parenting thing, which although people say it's unselfish to be a parent, as every parent will tell you, you get so much joy in fulfilling it. It's kind of silly to say it's unselfish because it's very fulfilling. It's the most fulfilling work that I've ever done. Yeah. You know, there's a lot of people that say, and I find this, and we talked about this, like there's so much despair. And I promise that I won't say these words again, because you know, I'm not a big fan of the glossary. But the manosphere, when I talk to people in the manosphere, there is a despair, a darkness. Oh, no, I would never, I would never bring a child into this world the way it is. And I'm thinking, wow, you, it's never been a good time to bring children into the world. And to me, that's the ultimate selfishness and despair and depression and darkness. And here you brought two children into the world with optimism. You are very family centric. Give hope to the guy who has talked himself into thinking that this, that we shouldn't bring a child into this world. Yeah, so my answer to that is a little bit more nuanced because I got away from that world years ago because I just got tired of the negativity and the nitpicking. And then I meet these guys and I go, okay. So before I had children, because I believed maybe we shouldn't have children, there are some issues. But I was in like great shape, making money, running businesses, great dating life and stuff. So the people who have that despair are kind of losers, to be quite honest. It isn't winners, it isn't people with optimism for life and they're just killing it. And they're like, you know what, I'm going to go do my squats, my deadlifts today, and then I'm going to have a great dinner and meet beautiful women and hang out with my friends and everything's great. And that's, but I don't want to give that up to have kids. These are people that are just negative about anything. And my message of optimism to people is, fortunately, based on the truth, which is that there's never been a time in the history of the world, and this is the problem is people don't learn history study philosophy. Unless you were born to a noble family, this is the Western world, there are people probably in India and Pakistan, it's a little more complicated there. But unless you were born in the Western world, there was never a time where you could just be like a regular guy and live a life that people would find unmatchable. There was, you'd be a surfer, a peasant, there'd be all these loyalty pledges and people could send you off to do whatever you want to do.   Never in the history of the world. So all these guys are like, oh, I wish I would have grew up in another time. Like you'd have been steamrolled back then.  But you think you're going to go back and be in Sparta? Yeah, get out of here. And by the way, the Spartan lifestyle is more idealized probably than it was. Can you imagine the injuries that I read? Oh, what was the book, The Historical Fiction of the Battle of Thermopylae? We can put the link in the below. But the beauty of the book is how it goes into the details of the training and how much you just must hurt.  They're doing that all the time. They were pushing each other into trees, the whole lines of people flowing their trees and stuff.  And it's like they had acupuncture or something. You would just be in some kind of chronic pain every day of your life. And then these people want to sit around and cry all day or nitpick in the comments and stuff. And I just, the way I view it is I'm glad that there are people who want to reach some parts of society, but I just don't care. I don't have time for that. I look at it this way. There's more for me then. Well, you do great work and there's a lot of people doing great work. I think what happens though is, because your audience shapes you. And this is something that people don't understand. You think that when you get into this world that you're just going to tell people what to do. But then you have a stimuli coming back and then your audience shapes you. So me, I'm like, the vibe's bad, right? So I don't want to be around the vibe because that's going to shape me and shape my messaging. Well, I better not say this because then that might offend someone. It becomes even more complicated when you become sort of a whatever public figure. And then you have everybody with all the landmines that you can hit today where you're getting banned and everything else. But there really is never been. This is, you can agree, there's never been a better time in history to be born a man, ever. Women too, they just can't get advice, right? I always think men like to complain. I feel worse for the women because there is no, again, I don't like the term manless here, but there is no women giving each other advice like, hey, you don't have to have kids, but just FYI, if you want to, you ought to do it before you're like 33, it isn't like you can find a man at 35, your fertility, you're going to have real problems, man. So if you want to just yell at it and dance on tables, great, no judgment. But there's repercussions to that. There's no nothing like that for women. That's right.  But there's all these different pathways and different men living different kinds of lifestyles.  There's Mormons here.  There's all these different paths for men that it's never been like that before.   You got to have a career. You got to find a man to settle down and you got to have work-life balance all before you're like 25. Sounds absurd, right? That's what they tell women. That's the messaging for women. And then all these guys want to cry about women and all that. I'm like, well, I know, but a little, a little sympathy for them, a little empathy. They're, at least you got, the men can get good advice. Women aren't getting any kind of good advice. On any given day when you broadcast live, you're rolling the dice. Sometimes you have more people watching you than are watching CNN. And how do you deal with that? Like, I've heard people say things like, they're like, citizen journalists. And I'm like, yeah, citizen journalist. I mean, at least I can learn the truth from someone who's on the street with an iPhone. And I'm watching it. I mean, I watched, I watched a guy get assaulted at an event that was being broadcast on an iPhone. A man that was doing nothing wrong. And I did follow the trial and so forth. And, you know, you're familiar with that, that New York event and whatever. And I thought, no one else, no one anywhere reported on it. And then the silencing of citizen journalists. And they're now starting to have a voice legally. How do you feel about that? Yeah, live streaming is interesting because I pioneered the idea that you just show up and just show people. Just show people. Now everybody's doing it, which is great because it is dangerous. And the issue is that I had anyways, when you have all those live viewers and see the count thing, your brain starts to spin. It does require your brain in a way that I had to learn to manage and modulate. Because it's like a high. It's like adrenaline. There are that many people.  And then, as you know, when you're in a stimulated response, your impulse control goes down and you're live. And you're like, well, but you got to be careful what you say still. And so then you have to learn, you know, learn to dial it down a little bit. And the media, of course, they hate that because there's no, there's a scene in hoax. This is the most proud work I've ever done in this. I stream this live at the DNC. So they go to RNC. Oh, there's all these people walking out of the Trump thing. No, it wasn't. There wasn't. 10 or 20 Ted Cruz truthers through a little bit of a fit. Media wall to wall. Something like 1500 delegates at DNC walked out because of the way Bernie Sanders was treated. And I'm out there streaming, man in a suit walks out. Anybody who walked out of this is anti-Hillary hates Democrats. All the cameras go around them and there's a Bernie delegate and nobody, no media there. So I start yelling, literally yelling at the people at Bernie. I go, look at this right now because I'm streaming live. I go, look at this. This is the narrative in real time. This is propaganda in real time. The media is going to pretend like the Bernie people don't exist. And then all the cameras went over to her and started talking to her. And that's why they hate us because that's how you shape a narrative. The narrative is real simple. In any given situation, there are a hundred things you can talk about. Ten good, ten bad, the rest kind of blah. The media only focus on two or three bad things. Pretend like there's nothing else there. So if the media covered this event, they would wait around until somebody got drunk and made a bad joke. And then that would be the story of the event. It wouldn't be the fathers and the praebra. It would be none of that. And when they do a small thing, that scales up and that's what they do with politics. They set the narrative and if you're just right there live-streaming, who are you going to believe me, edited TV or you're going to believe the live-stream that you can watch right now and interact with in real time? The real breaking news is from an iPhone, not from a news organization. Yeah. And you can get there faster. But why do you need, and Tim Pool talked about that, he was in hoax. He's huge now too, so that's another sort of, it was a good get. It's funny because I always think when I do a film and it's done, how many people who are in my film could I get today? And I couldn't get Can of Soans again. I couldn't get Jordan Peterson again. Probably couldn't get Tim Pool again, right? And so then the next project I want to think, well I wonder who I can get now before I, that's how you always want to look at things. Yeah, yeah. Is you want- Be where the puck is going to be. Yeah, yeah, exactly. Yeah, excellent. Well I, it's interesting, you can choose to see the glass half full or see it half empty. I tell guys that are going through breakups, even though a breakup is very, very subjective for a man who's going through a breakup. And I joke around and say, you know, there's three billion women in the world and you're worried about one. And you talk about, you know, there's eight other things, but the focus on the two bad things. And that becomes the news story. And I find that you end up focusing on positivity, hope, optimism, and that's kind of like my message. And I think that's why so many people are drawn to you. And I think that's one of the polarizing things, is that you offer hope and optimism and positivity to people. And there's people that are actually trying to stop a positive message.  Be really positive. You'll actually draw more hate being positive. I was just objectively true. I'm like, these people are snipping.  I'm super nice, super positive. And it makes them angrier. And then you realize from the mindset work and everything else that it's the concept like state matching.  If you're mad, you want everybody mad. And when you see somebody happy, that actually makes you angrier. Spiral is you out of control. Why is this person not angry? Like I am. And I sort of talk about like the smiling chimp. Like I'm just a smiling chimp. They're screaming at me and I love you so much. Namaste or even people who show up in real life. I'm like, I love you. Thank you. And they get even angrier. Whereas if I got in their face or something, they would feel like they won because there's a concept. There's language we use. That's what I always tell people to be mindful of is metaphors and how the metaphors are embedded and are deep into our psyche. And one of them is bring them down to your level, right? And we all know that. Oh, yeah, you're right. This guy's just a bad person. They want to bring you to the level. And then that's great. But we should find the aspirational metaphor. Why don't we try to be at a high level and bring people up to our level? So when everything is duality, bring you down to your level. I'm always thinking, well, let's have a more pause of aspirational thing.   I think about that sometimes. Especially not before I had kids, I didn't care. Before I had kids that was like yellow, you know, right, bikes in Vietnam who cares, right? As long as you don't get a really bad injury or something. And then you have kids like, oh man, probably when that DMT hits me, I'm probably going to see my kids and it's going to probably be a very intense and very maybe traumatizing experience as I'm dying or whatever. And then I started this is a very sad thing to focus on. But the duality of that is, but that means if you don't want to die, it means you want to live, right?  So what is it about enjoy about life and how can I build up that better, more aspirational life? And that's where men today go wrong is I see guys complaining. I'm like, dude, you're better looking than I was at your age. You know, like you're in good, I'm like, you have good raw material. With some of these guys I could get like, yeah, I mean, get a fair shake. And I could kind of get it. I don't think anybody should think that way, but I can at least kind of get it. And then I meet these kids.  If you went to the gym for a year, you'd be pawed on. And that's because they focus on the despair. And oh my God, the women are so broken and blah, blah, blah. Yeah. But the idea though, if the women are broken, which I think the men are broken too, and that's kind of the issue as everybody is, that means that you get to pick and choose who you want, who isn't. And then if men are broken, then that means you're going to be a top commodity. And that's where people should focus on masculinity. And I think that's where 21 convention and other people are realizing that too. The puck is going towards positive masculinity that doesn't tell you you have to live for women. But you should meet a woman. I love my wife. I adore her. She has so much joy in my life. It's unquestionable.  No, no, no, no, no, no.  That's your duty as a man. Your duty as a man to live a life that's positive and aspirational. And then when you do that, then you're allowed to choose. So for me, I just wake up with so much optimism.  It isn't always fun.  But I have the fundamental belief, which is based in reality, that you're always going to be able to find a solution. It might not be today. It might be three, four, five years. But even if you have a bad condition, I had really bad skin condition, afflicted me for years. But I just knew that eventually I would get something or stem cells, and after years of suffering, I actually found something. It's funny. One of my favorite YouTube channels is Masculine Geek, and it's up and coming. I would like to think that that is where the puck is going to be. And it's three guys, one from Jersey, Salt Lake City, and Seattle. And they talk about old typewriters, antiques, games, painting miniatures, geek stuff. And I don't view them as any less of a man. They're not about TRT deadlifting, picking up girls, that kind of thing. That kind of stuff bores them. And I'm finding it to be refreshing material, and I'm actually enjoying it. And we're thinking of actually having kind of like a geek track here at 21, because I don't want the gamer guy, the skinny little dude, the guy that's not physically blessed and never will be. I don't want them to feel that they're not welcome here, that there's the impression that everyone here is like a Navy SEAL. And masculinity is a spectrum of men. And masculinity is also a spectrum. It's not all TRT and deadlifting and cold showers and that kind of thing. Yeah, and that's where the leadership has to be shown is there's niche marketing without tribalism. So I see so many men, they go over the manly man and look at all these geeks and go, how could you sleep alone? That's my thing. They're their little niche thing and they're into steampump or steampunk, whatever is getting big. And they're into that.  That was wrong with you, right? But you see so much of that as the war of the manly men and we do this. And anybody else's niche markets are big. And you're right. One of the big trends that's going to happen is traditionally masculine activities that went away. Cigar lounges, whiskey. I have a podcast actually now where we do whiskey tastings, things like that. That kind of Epicurean is going to come in and so will the hobbyist. One of my favorite YouTube channels is Meteorology. He takes a old butcher knife or something like that and restores it. There's something about the male brain that that appeals to you. You know why it does that? I don't know why it does. But there's that sense to tinkering. So there'll be, you could probably start a YouTube channel where you fix clocks to appeal. I've watched the ones where they put together the Patek Philippe watches. I'm like, wow, this is amazing. And I watch four or five hours of this video sometimes. That's great. So you're right. Those guys are definitely onto something. Yeah, absolutely. Hope, positivity, and optimism. Conversation with Mike Sernovich. Thank you, sir. Thank you.


From around the globe, it's theCUBE with digital coverage of PagerDuty Summit 2020, brought to you by PagerDuty. Welcome to theCUBE's coverage of PagerDuty Summit 2020, the virtual edition. I'm Lisa Martin and I'm pleased to welcome the senior vice president of product for PagerDuty, Jonathan Rendee. Jonathan, welcome back to theCUBE. Thank you Lisa, it's great to be here. So this is our virtual CUBE virtual summit 2020, but one of the things that I know from talking with Jennifer yesterday is that this is the opportunity to reach way more people because there's no travel restrictions and budget and things like that. But one of the things that is quite impressive is that you're going to be in your keynote talking about a lot of changes and enhancements to the products. The biggest release in PagerDuty's history during COVID-19, really impressive. Talk to us about why this is such an exciting time. Well, it's exciting for a lot of reasons and great to be here, although I'm getting so tired of working from home these days, but be that as it may. Yeah, we do have the biggest set of releases and investments and innovation that we're unleashing in the history of the company, which in these times is no small feat. I want to thank all the teams, they've done a wonderful job, but we're using our summit event, as you know, to talk about that, to bring that out, to discuss. And we have some very high profile speakers coming joining us at the event. We have Andy Jassy, we have Eric Yuan, Stewart Butterfield, and more. So it'll be a fantastic event for executives and for practitioners alike. So sharing what we're doing new with all of these leaders joining us is going to be a great thing. One of the things that's become so critical in the last six months is digital services. And I think so many of us don't realize or don't think about the folks under, I don't want to say under the hood, but behind the scenes really that are critical for, you mentioned the CEOs of AWS and Zoom and Slack, which are all essential. I mean, Zoom is a household name, right? My mom even uses Zoom, she's 75, that's pretty cool. But all of the criticality under the hood to ensure that these services continue because we're all now even more dependent on them than we ever have been before. Yeah, it's really interesting. I was thinking about this the other day, there were so many casual services that we all relied on, pre-March, pre-February, that now have become just mission critical. And to everything that we do professionally and personally, and to your point, whether you're working out at home with your Peloton or whether you're in the two-dimensional world with Zoom all the time, we just expect all these services to be up and running and be available for us. And behind all those services that we expect to be there is an amazing amount of complexity and dependencies. And behind all those complexity and dependencies are people. And that's a big part of what PagerDuty focuses on, which is engaging people on the right issues at the right time. And of course, allowing them not just to be engaged, but complete the work, work major issues, unexpected work, unplanned work, and complete all that in when moments and seconds and microseconds matter. So PagerDuty has a unique place in that whole ecosystem of what's considered crucial and critical now. Well, we've been hearing the term essential workers for since March, right? And thinking of them in the traditional sense of doctors and nurses and firemen and obviously grocery workers and delivery companies. But looking at it from PagerDuty through your lens, it's the whole digital front line, the DevOps folks, the IT folks, the customer support folks who are really on the front lines of helping that brand be protected. Now it's the fact that everything is real time and now is now more important than ever has never been more important. So talk to us about sort of this switch to this digital default and what that means for operations. Yeah, as we were just saying to your point, it's never been these services have never been more important and more essential to everything that we do. So it just makes perfect sense that all of the individuals who are responsible for building and delivering and supporting those services are essential now also. And as a part of that, we talk a lot about going from what everybody knows as DevOps to digital ops. And while it may sound like a marketing phrase, words matter and it really means going from being responsive to being proactive and predictive. And that's so important for these individuals to get ahead of this. We've seen a super interesting data when we look at our platform where there are 13,000 customers of how life has changed for all of those customers and those half a million users of our platform today pre COVID and now that we're in the middle of this with again, reflecting how important services are the increased use of those and then the rise in issues. And what's the great news is that individuals and companies using the platform are actually getting better at addressing them than they were pre COVID. So with the bad news, there's good news too. I agree, there are always silver linings. I was looking at my notes here and one of the things when PagerDuty evaluated your platform and as we mentioned over 13,000 customers during COVID seeing an increase in traffic and demand for digital services more than a 38% increase in incidents compared to the prior period. But you also talked about how the big impact that PagerDuty is helping your customers make in resolving those incidents faster and I guess maybe sorting through the noise in a better, more automated way. Exactly. And a lot of it has to do with what we've been doing. And then another piece is our new releases. And so again, we've looked at our data to your point and we've seen this over a third rise in the number of issues that organizations are running into across the board. And with our new releases, we're able to reduce interruptions by over 65%. So it's great news that again, with the rise in use and the rise in interruptions and people having to context switch from what they're doing to, you know, firefight and jump in the middle and collaborate across organizations that there's light on the horizon, the light at the end of the tunnel, I should say. And things are going to get better and our new releases are going to help in a big way. Okay, I'm assuming you have a crystal ball, which is great. So I'm going to be looking for some more predictions. But talking to your customers, you know, I can imagine now there's more noise. You mentioned this switch from DevOps to digital ops and this now this digital default that I know Jennifer has talked about. And it's this probably going to be one of the things that shapes the winners and the losers of tomorrow in every industry. But tell me a little bit about how you're helping, how are you using, you know, the traditional buzzwords AI machine learning and putting them really effectively to work so that it's now not just a buzzword that companies and any industry should be thinking about, but it's actually machine learning is going to be critical to sorting through this increased volume and data and helping resolve incidents faster to not just, you know, prevent customer churn, but also to make sure that your folks on the digital front lines aren't burned out. Well, with the transition that we were talking about before, you know, everybody realizes that they have to be all in now. There's no, you know, we're migrating to the cloud and there's reasons for that moving from on-prem systems to the public cloud in many ways. We've seen that massively accelerate and with that comes and how the systems have to be built and managed and delivered there. You see this increase in complexity and going back to what we were talking before, individuals are behind all of that complexity. And so it's so important that in our new releases, we're really up the bar. We've really raised the game, so to speak on what we're doing to take advantage of our data that we capture and also this increase in information that's coming in. We refer to it a lot of times as telemetry when you start to refactor and rebuild your systems in the public cloud and you have all those dependencies, you have more information, more data flowing to you, which can translate to more interruptions. And very easy, it's very easy for organizations and teams to get overwhelmed by that. And so our new releases focus on making sense of that. We talked about the reduction in interruptions and the reduction in noise, but we've also focused equally on helping folks with context, with information. When something goes south, when something is different than what a team expected, how do you fix that once you engage the right people there? So a big part of our releases has also been about applying machine learning to add context to speed up fixing and resolving and finding the root cause of these issues in a big way. And we do that through a number of different ways in our products, in our page of duty platform, event intelligence, and also our analytics. Again, to draw these relationships around service dependencies and our analytics, we've included a recommendation engine. So now we can show organizations and teams predict if you make these changes, you will see these improvements and this will be your returns. And using our data combined with the data that's coming in, that's a big part of what the page of duty platform is all about. Well, that analytics piece is critical as is the machine learning because the volumes of data are getting bigger and bigger and bigger such that it can't depend on just humans. But something that I'm curious about too is with the rise in incidents, how can page of duty help customers kind of sort through the noise and maybe park things that might be able to be resolved on their own without having to escalate? It's a great question and we do it through a couple of ways. One, we've applied machine learning so many times when interruptions, when issues, alerts come in, they can look different but they're all related to the same thing. So we're applying machine learning to better group and intelligently organize and group all of those informations into the singular incidents that really matter, that you really need to pull teams together on, which is important. The next thing we're doing is we're using machine learning to say, hmm, okay, it looks like these issues, these incidents are happening on different services that teams own. What we're also using the machine learning to do now is to show the dependencies between those services. So we often see situations where you can have a couple of teams in your organization working on issues that are delivered to them not knowing that they're related. And in some ways, they can be working against each other. So having information to know that one issue is upstream and the other issue is downstream allows one team to step forward and the other team to step back. And we're using our machine learning for that to give that additional context and help pinpoint where the issues are. So it's the most effective use of these teams when they come in. Nothing's more frustrating by the way than being interrupted, whether it's the middle of the day or the middle of the night, only to find out that either you're being unproductive or you didn't need to be there in the first place. Oh, absolutely, yes. And I was seeing some stats that people or the folks on the digital front lines are working an average of 10 hours more a week and so many more of those interruptions are happening and when you'd like to be off on the weekends and the middle of the night. But one of the things that you talk context absolutely critical, but also collaboration. Different teams that need to be to your point, are we working on the same thing and we don't know? The collaboration now that work is distributed is even more critical than ever. What are some of the things that you're hearing from customers about what PagerDuty is doing to facilitate that collaboration so that things just run much more smoothly and the demanding consumer on the other end is satisfied. Well, to your point, one of the most critical things since we're talking about, not just a technology issue, we're talking about a people issue, is communication and collaborating and that is so important, not only in general, but in these moments that matter. And so one of the things we've done in the new platform is we're introducing industry firsts, video war rooms with our partners and customers, Zoom, as well as Microsoft Teams. And so we're also updating our Slack integrations as well. But as we live in this two dimensional world, those responders, those teams that have to come together to fix issues with the single click of a button, now they can participate in those issues in a video sense, in a video war room, but not just engage in that way, we've also added the ability to manage the issue through Zoom, through Microsoft Teams, as a part of pager duty. So individuals don't need to context switch from one product to another, they can do everything they need to do from that world. So a big part of that collaboration and communication is all about the, in the moment, teams working together in those forums, but there's another side of communication and collaboration in these major events that's critical as well. And that has to do with what I always think of as the ripple effect. There are the teams working the issues, and then there are all the teams adjacent to that, whether they're business stakeholders, whether they're customer service teams that also need to take action. They may not be fixing the issue, but they have to engage and they have work to do, they have actions they need to take equally that are different. And so for those other organizations, it's we've increased the scalability of our stakeholder notification into the tens of thousands. So those folks can keep in tight alignment to what's happening to an issue being fixed, which again, in today's world, this effect affects everyone in an organization, not just the teams tasked with addressing the problems. Right, and of course the demanding consumer on the other end isn't considering the fact that the customer support person that they're talking to might not have access to everything they need. And it's critical, it's business critical for any type of organization to understand that even their customer support folks, and I shouldn't say even them, those guys and girls are on the digital front lines and brand reputation hangs on the data that they have, the context that they have and their ability to resolve a customer issue because we were more demanding as consumers before COVID and now I think even more than other because we're dependent on it, we're dependent on Zoom, we're dependent on Slack, we're dependent on Amazon and AWS and so many other digital services. And if we don't get what we want as consumers, right, we're gonna go, I'm gonna go find someone else who's gonna be able to respond to this in one second because I'm only gonna give it a half a second. So last question, Jonathan, for you, so much announced this Page of Duty Summit 2020, unique in that way, unique in the virtual aspect, but what are some of the things that you see on the horizon, say the next six months, because I'm pretty sure you have a crystal ball let's open that up. Well, I see a couple of things and while I never say that I'm no Stradamus, I see a couple of things and one is that there is a material seismic shift towards full service ownership. And so teams, this was happening before as a part of DevOps, but when I was talking previously about moving to digital ops, we're seeing larger organizations have major initiatives around this notion of the frontline teams have to be empowered to work directly on these issues. And we always call that this phrase full service ownership, which means you build it, you ship it, you own it. And that's both for development and IT organizations. And I think you brought up a really interesting point before in this trend that I see happening and only accelerating, it's happening because people wanna innovate faster and those individuals, those teams, whether you're again in dev, IT ops or even in customer service, it's important that you're empowered to do this to help in that innovation. So I see that as the first seismic shift and actually as a part of that, the other big part of our announcements is we're at Summit announcing paid your duty for customer service. It's a curated product just for customer service teams because they're part of that big triangle with dev and IT teams that they need to be in the loop. They need to be empowered with the same types of tools. They need to be able to act as a essentially an incident commander. They have cases that come in. They need to be able to engage the right individuals to provide that customer service to what you were saying before. And they need to have a direct link to everything that's happening in dev and IT so they can be proactive and get ahead of customer cases also. So again, to your question of what do I see? I think that shift brought on by people being all in with their cloud migrations and refactoring and then full service ownership being something that empowering individuals on the front lines, democratizing decision-making and empowering those teams. I see that as the biggest shift happening overall. Excellent. Jonathan, thanks for sharing what you are unpacking at Summit 20 and the opportunities ahead. A lot of silver linings. We appreciate your time. Thank you, Lisa. It's been a pleasure being here. For Jonathan Rendey, I'm Lisa Martin. You're watching theCUBE.


Trying your hand at carpet weaving in an ancient Moroccan shop, taking a cop-away reclass in Rio, or a day spent fishing in a Canadian village, local experiences make your trip unforgettable, and your Instagram subscribers envious. But from a business perspective, well, travel experiences are one of the least digitized segments of the travel industry. With tours, attractions, and experiences, a $170 billion market, only 13% of those bookings happen online in real time. What's going on? This is Viator's website in 2002, a young travel agency back then that was the first to make tours and attractions available for booking online. It was a market leader from 2000 to the early 2010s, and during these years, something strange happened, or rather, didn't happen. Viator hadn't faced any formidable competition across the entire decade, a rare occurrence in the world of digital tech. Some investors were questioning us about whether there really was a marketplace, shared Rod Cuthbert, Viator founder. Leisure travelers visit their destinations for new experiences. That's the whole point of travel. But the competition on the digital booking side of tours and attractions wasn't nearly as intense as on the flight and hotels market, where Expedia, Booking.com, Travelocity, Priceline, and other travel tech pioneers were fighting for customers. While Viator was actively growing, it couldn't manage to reshape the structure of the industry. Most people kept booking tours offline, from their travel agents, at the physical booths at destinations, at museum kiosks, and tour operators used pen and paper to run their businesses. Some travel experts attribute the lack of digitization in tours and attractions to the fact that the industry is very fragmented. Here we're talking about very local fragmented companies all over the world and not digitalized at all. There are small local tour operators. There are destination management companies, large operators like TUI, and government managed museums that don't care about innovation as much. It's difficult to centralize such a diverse market. But there's an additional reason why travel experiences haven't massively gone online. It's grounded in travel behavior, in the way we book trips. If you're an ordinary traveler, you have to do some homework before clicking the reserve button. You research destinations, choose flights and dates, compare prices, explore accommodation options, subscribe to price drop alerts. By the time you book a flight and lodging, you'll make about 120 to 160 visits to travel websites. And this all gets exhausting. In professional jargon, it's called travel-planning fatigue. Will you have enough energy to research and book local tours on top of a flight and accommodations? Usually not. 85% of leisure travelers decide which experiences and activities to have only after arriving at their destinations, spontaneously. And Viator in 2000s just couldn't work with that 85%. They didn't have computers with them on their trips. Even though Viator managed to take the lead as a tour and attractions online platform, it was a bit ahead of its time. With the mobile era, things have changed. In 2011, Viator launched its first mobile apps on iPhones and iPads. But by then and going forward, they did have competitors. Get Your Guide, a Berlin-based startup aimed at connecting local amateur guides with tourists, launched in 2008. And two years after Viator, in 2013, they also rolled out apps for iOS and Android. In 2012, Peak, an American tour booking and planning startup, emerged and soon launched their app. Then finally, in 2014, Hong Kong-based tour startup, Kluk, launched its own mobile app that supported instant bookings. These startups defined the market share for years. Kluk dominates the Asian market. Get Your Guide is popular in Europe. Peak is the leader in the US. In a mere three years, the digital segment of the tours and attractions industry went mobile, catering to the need for instant booking. But up until 2012, the tours and attractions digital market remained on the outskirts of the travel industry, ruled by startups, invisible to most travelers, and of little interest to industry giants. In 2012, Expedia, today the second largest online travel agency, launched a small division called Local Expert. It was aimed at strengthening their already dominant suite of packaged travel options that include accommodation, flights and car rentals. This step towards capturing the untapped market was the first in the chain of initiatives and, more importantly, acquisitions that paved the way for the leading brands. In 2014, TripAdvisor acquired Viator. They started selling tours from Viator inventory through the TripAdvisor app. And since everybody was already there to get reviews, it was easy to upsell tours right from the same interface. This move made TripAdvisor the overall leader in the TNA market, even though many bookings still happened directly through Viator. In July 2016, Booking.com, the largest player in travel, launched its experience of service on mobile devices. And a few months later, Airbnb, a vacation rental service and accommodation market disruptor, did the same. From now on, the term experiences that invited travelers to dive into local culture and get authentic overtook the old tours and attractions designation. But there was a final obstacle that kept big players from grabbing the market. And it was the way the tour operators worked. Imagine you're selling a tour that caters to multiple travelers, like sightseeing by bus or a walking tour across a city center. Making your tour pay off requires that a substantial group of travelers sign up for it. Normally, you would contract some larger tour operator or a destination management company to secure a group large enough. With online last minute bookings, it gets harder to fill up the roster of tourists, especially if you work with a single online platform. That's why online tour-based operators use tour management software that allows them to ditch pen and paper, connecting instead to multiple tour platforms and selling the same tours simultaneously across different marketplaces. In 2018, Booking.com bought Fair Harbor, a technology company that helps tour operators manage their offers. Fair Harbor provides a tour booking engine, a management portal, and connections with the main tour booking platforms, including TripAdvisor, Expedia, Get Your Guide, Booking.com itself, and others. Basically, the application can work as a channel manager to be present on multiple platforms at once. A day after Booking.com bought Fair Harbor, TripAdvisor bought a similar company, Boken. These two acquisitions have heated the further market consolidation when large travel brands sweep the market from both the customers and supplier sides. The 20-year long race towards digitizing the experiences market surprisingly hasn't changed things much. Large players step in and everything is available in mobile to accommodate for spontaneous reservations. But most tour operators still use phone calls. There are salesmen walking across the beaches with printed one-pagers to suggest excursions and long lines crowd museum ticket offices. Booking Tours Online is still a geeky way of travel enjoyed by about 13% of all tourists. Eventually, tours and attractions brands aren't competing as much with each other as they do with offline. Will things change soon? It seems we're still waiting for a disruptor to enter the space to resolve fragmentation and make the online channel attractive both to travelers and operators, similar to what Booking.com did with hotels. Will Airbnb change things, selling tours lasting several days that they call adventures? We'll see.


Welcome to the weather forecast for the week beginning Wednesday November 2nd 2022. I'm chief meteorologist John is worth for a long month public media Apologize for not being here last week. We took a fall break went to a hotel and did not have sufficient internet And today I couldn't get the audio words. This is like take four for today's Wow For the moon Tuesday November 8th will be our super full moon that it's large It's really full because it's going through the earth's shadow I have here that the first bit of the eclipse starts at 1 o 2 a.m. It is in the deepest part of the umbra kind of dark red color at 359 in the morning and then it ends at 648 a.m. So I'm not sure if I'm opening up the observatory as a school day and I Have to go teach all day. So I don't know but we'll see but yeah If you do peek out or drive out early in the morning, you should still see a bite of the moon in the west Sun is pretty active with some large sunspots. These are easier many times larger than the size of the earth For drought. We have a worsening of the drought up here Oh, I'll have to explain audio None of the microphone things work even after the choppy audio. I'm having to use the laptop audio Apologize to crazy times So drug conditions here get a little worse in the northern part of the state Long man is now in moderate drought and I've normally dry conditions are kind of increasing in the northern front range South central part of the state is still okay Nationally much of the center of the nation. I got a little drier So yeah, we do need to start getting a progression of winter and fall storms to bring rain You can see how low precipitation did fall some places go over half an inch in the mountains We had these showers that I got to longmont Denver south of Denver. There's some snow where we were near the springs We actually got about an inch or two to snow build up on the grass For convection we have a chance of some plundered storm activity out here at the Utah Colorado border on Wednesday It's about the same on Thursday, but we have the front coming through on Thursday kicking out some severe weather from the Texas Panhandle up into central Kansas and Friday a pretty good chance of stuff happening down around Dallas and Houston And San Antonio like that up to Oklahoma City. Yes, we do get a second increase in severe weather chances in the fall We did the surface map here comes our front right to down across the west mixed rain and snow showers higher elevation snows are already beginning in Colorado for Thursday It's at its peak. I have you snow here I really have you snow possible in the southern mountains and with some rain snow mix probably rain showers in the day as the front passes around one Presentation chances really pick up on Thursday and becoming snow in the evenings as the temperatures get down to the 20s Friday a little bit left in the mountains and southeast of part of the state and we have the severe weather Heavy rains possible in Texas as smoke goes. We have a little bit of fire activity in the Pacific Northwest and down to Alabama and Georgia so nothing near here and no smoke Steer Thursday expected so nice clear air Unnormal high temperatures are dropping from 58 to 54 temperatures 30 down to 26 are expected low So we're now getting into Every night should be pretty darn cold pretty hard freeze. So we are fueling that here's our really good chance of precipitation for about 12 hours maybe 18 hours or so from 1 o'clock Thursday through the early morning hours of Friday Some models are slowing this system down a little bit. So that could give us a little better chance for some Snow, but I'm not too excited about it. Here's our trough digging in the Water vapors headlight image from Tuesday and Wednesday the trough has gotten further down as more lift out ahead of the trough We're starting to get some high clouds here in the Front range as the moisture goes over the mountains So the highlights for the maps to come as Thursday night Friday midnight Trough is really approaching coming in with a strong Southwest jet over the southeast half of the state And with that it's about the maximum precipitation a little bit coming off in the northeast This is really gonna hit the western slopes in the higher elevations more than the plains Eastern Plains are probably gonna be dry Sunday we are in the regime that will kind of dominate the rest of the week a Southwest flow a lot pretty strong as these troughs pass by the north. They're gonna create some precipitation on the western side of the state But stuff just won't make it over to the eastern plains. So let's take a look at this in motion as we go from Wednesday into Thursday, look at that deep trough coming through. This is the jet that's Kicking off the severe weather is that really sharpens Falls apart and goes up in Canada. We are in our Southwest flow Here comes the next trough that looks promising. It looks like I should do the same thing But it does brush the state but stays to the northwest of us Another low kind of rotates around and this ridge in the east just isn't gonna let it move on There's another trough coming in next weekend So weekend after next so there's a hint of a weekend storm man. Let's take a look at these cold fronts coming in This is temperature anomaly at the surface and there's the front sweeping down Another push in the whole state is good and cold Friday then downslope winds warming up to the east of the Rockies for another cold front comes down on Monday Briefly six hours or so. We have colder than normal air on the plains Wands up right it back up. Another cold front comes into the west And it starts to slip over down the east side of the Rockies again Then next weekend much bigger push of cold may be a more significant storm whole nation then cools down Not gonna show much of the Perceptible water forecast map you can see is this low intensifies in the cold front comes out this big Whole moisture from the Gulf feeling all those thunderstorms You have some Pacific moisture coming in on a weekend in the beginning next week, but it's dorm business is strong after doing anything with it So let's watch for snow and rain here is moving on Thursday Largely on the western side Eastern plains stay mostly dry There's our big thunderstorms firing in Texas, Oklahoma And the low goes up into Hudson Bay area and Monday next week System coming down. These are the shortways that are passing down northwest the western slopes get it rain and snow Comes another system in for Thursday western side of the state again Low passes get a glimpse of what might happen next weekend right there And it's kind of snow Mountains and drifting down doesn't look very big. So over the next five days. We have a Little bit of precipitation here and maybe up to a quarter inch of moisture Seems optimistic, but the eastern plains miss it out and mountains get some good precipitation of heavy amounts down here to have 10 to 1 snow ratios that could be 12 to 15 inches of snow the Whether 52 80 snow products have been broken for a few months and didn't really need them until now But they're still not working. So I've got a tropical tidbits for the DFS snow and you can see here long months right about there It's in the two to three inch area for snow. That's possible. I'm not too excited about it I think a half an inch inch and a half is more likely after some rain showers Ground temperatures are warm. It's gonna be on grass and Top of cars and stuff for the next 10 days We don't get anything new on the eastern side of the state, but the mountains do pick up a lot more It's like 2.5 inches of liquid down there. So the southwest is getting some great moisture and look at these snow totals 18 inches 13 tan up here 15 wrong work feather like And nothing new in the Longmont area So we end 70s on Wednesday cold front coming in the afternoon or the cold front comes in around noon on Thursday And brings with it the precipitation 60% chance of rain Thursday afternoon evening and early Friday morning Before dawn mainly whether temperatures in the 20s should allow whatever is falling to happen as snow Wouldn't be worried about roads 25 after that would become really normal Temperatures really close to seasonal normal dry patricotic conditions It's a new month. So we can see what the weather service thinks about temperatures and precipitation For temperatures, I think will be a little above normal chances for precipitation Normal chances of precipitation with above to the West For frequent updates and local news or a lot later moving to leader Don't check those places out. They have some fun poles to look at each a few days as well This has been chief meteorologist John endsworth Keep looking out


So, my name is Beth Marhenka. I'm the acting AUL for user services and engagement and I'm Donna Dean I'm the manager of the maker hub and so today we're going to talk about beyond tools in space building a community of practice for making So I believe in the unbounded creativity of humans whose capabilities are augmented by powerful technologies and supportive social structures These are the words of the distinguished University of Maryland computer science professor Ben Schneiderman in his 2016 book entitled new ABCs of research achieving breakthrough collaborations and Schneiderman contends that by combining applied and basic research practices We will see more rapid progress in both spheres as we seek to obtain powerful new knowledge and solve complex societal problems So Schneiderman's description of the ABC research life cycle, which is you'll see in the middle column There is close similarity to the outline of traditional research, which is see on the left Typically undertaken by a single scholar and to the collaborative process of design thinking which is on the right hand column So so traditional research data collection research and analysis and then authoring publication and dissemination storage and archive and presentation And then Schneiderman's ABC research life cycles, you know, you choose an actionable problem And then apply observation and interventional and control and experiments and then you form teams Right with diverse individuals to solve problems and you test your ideas and prototype And then promote and adopt the and assess the impact and that's very similar to design thinking process with you empathize Define the problem ideate with other people prototype and then test So it is in the words of scholars Michael shank and Jeffers Schnapp the unification between pure and applied scholarship between thinking and doing and we've seen this when the potential impact of design labs like this one at Stanford's d. School and Even encounter musings about whether design thinking will become the new liberal arts In the flourishing of maker spaces across many of our libraries, it's not by accident and not without precedent Libraries have long been labs for teaching learning problem-solving Productivity and have been sprouting new legs through the promotion of digital tools and methodologies So John Dewey said give pupils something to do not something to learn and The doing is of such nature as to demand thinking learning naturally results and Piaget said to understand is to invent and Prepare from the MIT media lab The role of the teacher is to create the conditions for invention rather than provide ready-made knowledge So the idea that learning takes place through doing and leads to innovation. It's it's not new The challenge is that we need to leverage the resources in our maker spaces Beyond the initial wonder of new tools beyond making for making sake beyond limit the limitations of funding and expertise and into the process of designing new producers The producers who will be ever more capable of drawing the connection between pure and applied scholarship between thinking and doing Writing and making between knowledge and the world of things and between edification and entertainment Awesome, so if you really like the ideas and quotes expressed in those previous slides those are all heriots So big thanks to her for that And I find those words really inspiring to me as I think about ways that this maker hub that we've created, right? Which can be seen in a lot of different ways To the people by the people who use the space But it's helped me to focus how we talk about the kind of work We do in a way that really addresses both the current mission of the library and the university and the direction that Many people see education headed so The way we implement a lot of those ideas is unique to our specific context and Mission at Georgetown the way you might implement a similar type of space or those ideas In your in your spaces and universities might be different So I'm gonna talk a little bit about specifically what we did in the maker hub, but your mileage may vary All right, so the maker hub itself has a 1500 square foot space Equipped with both high-tech and low-tech tools. We've got the 3d printers and the laser cutters we've also had sewing machines and CNC routers and Print print shop and a wood shop and lots of Legos and art crafting tools Which we use extensively to support ideation design thinking and prototype exercises So both high-tech and low-tech things, but we're really going to get beyond these tools really fast The idea lab which we're very fortunate to have in a space adjacent to the maker hub is more of a space designed to facilitate Communication and collaboration and design it has lots of whiteboard tables. Everything is on wheels There's mobile walls so the spaces can be easily divided up with whiteboard walls We have a Lego table surrounded by comfy chairs, which is really great for thoughtful Conversation, especially when you like to be for people who like to be busy with their hands while they're talking about serious issues Again, we're very lucky to have a space where you can ideate and come up with ideas In a reflective space and they move right next door to a busy loud Frenetic space where all the making can happen So through building these spaces and thinking about how we want to support new models for research and design We've come up with a handful of engagement types that have really worked for us And again what works for you guys might be different Number one sort of at the core of what we do and what we found is very scalable for us is Supporting drop-in peer-to-peer learning. We're open four to five hours a day six days a week and during that time Anybody in the Georgetown community can walk into the space and get busy right away Learning how to turn their ideas in reality and much of the physical and service design of the space Which we spend a lot of time thinking about and are constantly iterating on one of the core goals there is how can we make sure that? Everybody will who walks in the door feels welcome and feels like they can start working right away How many roadblocks and bottlenecks can we eliminate on their path from turning idea into reality? to maintain our focus on Supporting the curriculum of Georgetown and the way that teaching is changing over time We also focus on deep engagement with faculty. We do one on One-on-one meetings with faculty to develop custom activities for professors across the university We do tours. We've designed entire curriculum integrations where we work with a class throughout the semester As well as just simple simply presenting lectures about the nature of maker spaces and maker culture and what that mean Might mean to other departments. So you might not know this but Georgetown doesn't have an engineering department or an architecture School, we don't have a lot of those programs that you might imagine make a lot of use of a maker space So we found a lot of utility in just being able to show people say hey This is a $2,000 3d printer. That's great for innovation for a certain class of people This 3d printer over here is $300. What changes when the tools of innovation get so Inexplicit inexpensive this this raspberry pi computer is $35 and I can use it to program for this $300 3d printer What changes in terms of policy global social impact social justice when you can put the tools of innovation in people's hands? So we found a lot of usefulness in just being able to surface these ideas to students who haven't been exposed to it in the Past in a living lab. It's actually putting these practices and ideas into action on a daily basis We also do lots of workshops, which are a great chance for For both our students to demonstrate teaching in a different type of capacity We have basic skill building workshops where our volunteers will teach someone about 3d printing And they get to think about different kinds of methodologies for imparting this knowledge We also do custom workshops where you invite people from outside the Georgetown community to partner up with other Campus departments to run workshops like the feminist wearables workshop We did with the Georgetown women coders club and our draw carve print Workshop that we did with a print master and maker neighbor I'll talk about that in a second Lauren Emirates with our special collections department So we could bring in real prints and also engage our audience with printmaking activities at the same time Also, we do just a lot of one-on-one consultations and project support It's anybody who walks in the door. They might just have an idea We're gonna sit down with them and work with them one-on-one to figure out what's feasible for them to do What's feasible in our space help them get outside support bring in External people through our network of contacts to help them work on projects as well again because recognizing that Education isn't just happening in the classrooms through you know one to many kind of exchanges But by students taking ideas in their own hands and pushing it forward under their own initiative Georgetown has a big entrepreneurial program So we support a lot of entrepreneurial work as well, but I mean last week I spent a lot of time helping a woman build toys for her cats So we don't particularly judge the kind of work you do in here because you never know where these things are Going to lead and it's that kind of non hierarchical approach to learning that we find Really puts us at the core of the future of learning in Georgetown Cool. So how do we do this? We don't have scads of money. We don't have a giant grant or a donation yet. If anybody has got want to write a check I'll take Venmo as well But we don't have a lot of staff right we have one full-time person part-time grad students a handful of work-study staff But it could be very difficult to make sure we're prepared to support every person that walks in the door with all these different types of skills here And again not having like a hardcore technical skill type of degree program at Georgetown We don't have that built-in skill base. So how do we do so much with so little like to point out on this slide here? You see all those those are aprons hanging up on that window at one of our events every volunteer in our space makes their own Apron and we like to hang them up to sort of show off the diversity of skill sets and approaches to making that are brought into the space on a daily basis So really core to what we do is all about building a community We want to create a group of people who have a vested interest in the success of the space who see intrinsic value in Meeting with others from all sorts of backgrounds and all sorts of skill sets and coming together to just get really excited About being in this dynamic space and when we have that as a core It makes it much easier to reach out for support to get help with different types of projects because it's an inherently Nice fun supportive place to be in where you know if you walk in the door You're likely to get help with whatever problem it is that you're working on and we see building that culture as In of itself a design exercise It effects everything from the time kind of software We write the kind of physical spaces that we design and the types of policies that we introduce to the space to create a supportive vested community Core to that community Our real superstars is our volunteers in our volunteer program So you know we have limited open hours, but if you're a volunteer in the space That means you work two hours a week and you get 24-7 access to the space so you these volunteers they start learning how to use all the tools and we have a bit of a scaffolding for them to upskill themselves to become more more better at at making and Become more valuable volunteers and as they grant gain and skills they become more vested in the space They bring their friends in and this is sort of our core grassroots people Last semester we had 40 about 40 volunteers this semester We have about 30 what we notice is a trend that fall seems to be a little bit Students have a bit more free time and in spring semester. It's a little bit less But we still have enough to keep the space running almost fully on volunteers So the volunteers are great There are undergrads grads even some staff and faculty are volunteers But what we notice is that we didn't necessarily have like really hardcore super skilled folks in all of the areas You know a lot of these students might not even have a lot of background with making so we started the maker neighbor program The maker neighbor program is kind of like the volunteer program for professionals and experts who might not be Georgetown Affiliated so they also work two hours a week. They get credentialed with ID cards as as Georgetown Affiliates and they also get access to the space and what we found is that these Maker neighbors as we call them become heavily invested in the space spending a lot more than there are a lot of two hours Working on projects with folks from all over the university on the left over there is Pascal Gerard who has become super engaged with Technology initiatives all over campus and bringing them into the space to develop them and on the right there is Lauren Emirates She's a print master who has taken over our print shop worked with our laser cutters to Develop laser cut typesets for printing presses and really show some really interesting connections between traditional craft and modern technologies. This has been really exciting for us All right, so success or so what are the some of the things that we've actually done with this We've picked three stories here if you guys are interested all give you a link to our website later We have the gelato and maker hub showcase where you can see lots of projects that have come out of the maker hub I just want to share a few that I think really well illustrate that connection between Some of the new models and traditional models for research as a practice that supported in the library and the work that we've done in The maker hub. Oh by the way, these are 3d scan brains from the neuroscience department and that students have been coming in So this is women is holding us 3d print of her own brain All right, so first off is maker cart again This is produced and actually donated us by donated us by Pascal Gerard Working with the Center for Social Justice. So the Center for Social Justice was looking for ways to help their community Learn how to teach stem Education to underserved schools in the Dallas in the DC area So we worked with them to develop maker cart the maker cart is this thing on the left there It's literally a cart on wheels It has got eight raspberry pi computer systems and eight Arduino electronics kits and not sufficient to keep 16 kids active doing stem activities for about two to three hours and as the maker hub We don't ourselves go out into these schools and teach these activities. We teach CSJ volunteers how to run these activities with really well documented Workbooks so that they can take this the cart and the activities that go out to schools and have an impact on the space This will allowed us to iterate on our design really quickly get feedback right away So again have that really rapid ideation and iteration process. That's so important while simultaneously having an immediate impact on the communities that we're trying to serve By a max you all finished breakfast. Okay, great. So Mark Connell was a senior in the School of Foreign Service, right? So not a physics not a biology not a technology major at all But he was taking a biology course during this course He learned that while there's lots of tests to understand various parts of the body There's not a good non-invasive test to understand what's going on in the gut biome of the human small intestine So working with folks in the maker hub working with our high resolution 3d printer And folks from the entrepreneurship department that we brought into the maker hub to work with him He developed a pill it's about yay big and getting getting smaller with every version that a person can swallow It's a mechanical device with electronics in it He built designed and built all of this himself and it mechanically activates inside the small intestine and samples samples and then this pill is Retrieved later in some manner And so doctors can finally tell what's going on in in like the bacteria biome of your small intestine Which is a little nasty, but also really fantastic and groundbreaking So he now has patents on this device and is working with researchers in West Virginia to bring it to the research market I love sharing the story, but also it's a little awkward Thirdly is a low-cost air quality monitoring system Developed by Colin McCormick and then facilitated by our maker neighbor Pascal Gerard So this class is taught in the science technology and international affairs class, which is primarily non technical students It's designed to show off the possibilities of low-cost technologies for crowdsourced Environmental monitoring you might remember after the Fukushima incident there was this DIY Geiger counters that were spread that were developed and spread out all over Japan that totally changed the way the radiation was being Tracked after that disaster This is a similar type of device using similar principles each one of these is solar powered it connects to Wi-Fi and reports Pollution information and temperature and humidity information to a cloud data surface and all of this is tracked in real time It's solar powered and they've been they all work every student built and programmed their own version of this again without being CS majors and They're working all over campus Pascal Gerard engaged with With Colin and they developed a version 2 that is smaller and even more efficient and this semester's class just finished building out You know 12 versions Copies of version 2 they're going out soon through our Jesuit network to schools in Hong Kong Lima and Nairobi and In Kenya so these again we're taking work that we're doing we're iterating on these things in conjunction with classes they're learning stuff they would not have learned in a traditional manner and Finally actually spreading that impact out into the world, which we're really excited about So what have we learned over the last four-year journey of creating this the maker hub We've learned that breaking down barriers is essential to interdisciplinary work and that libraries are particularly well-suited to support new models of learning and that bring communities of practice together And we believe strongly in opening up opportunities for lifelong learning and Exploration with diverse teams that encourage multiple people behind each project That's really been the success of a lot of the examples that Don brought up is that somebody comes in with an idea But the way that they can get it to happen is that they get expertise from other people that They teach them new skills a business major comes in and meet somebody from computer science And that's when the magic really happens that they learn these skills together and then develop a new product and even Several businesses have started because these partnerships that have come together There's so many problems that can't be solved Individually and they don't need to be if you have spaces and organizations that bring people together and at the very heart of What we want to offer is an environment where people problem solve together with a diversity of project types and a diversity of approaches And we also have learned that play can often be extremely important and can lead to real prototypes and Designs people come into the maker have frequently to use our button makers or to use a sewing machine And then they learn 3d printing and they come up with an idea for something else So for instance people like this is Sarah Harper. She's one of the staff in the in the maker hub And she got a grant a hands-on learning grant to develop and to build an aquaponics station And so the first step in that was prototyping so she worked with Don They were trying to figure out, you know how to build the aquaponics station Well, they did in Legos first and it was the perfect material that then she could move on and create the the actual aquaponics station so But so you need not only the spaces and the tools but the people the training and the support to take play to product and the maker hub through our Volunteer and the maker neighbor program and the larger maker network And the communities of practice provides that structure and that support So moving forward we want to expand curricular engagement through partnerships with faculty in the stem fields In the humanities from the business school and the med center and any other programs that are interested in working with us on campus And we want to increase support for research and of all shapes and kinds So today We've discussed strategies that have worked well for us at Georgetown But what's going to work on your campus to build the communities of practice and creativity and in innovation may be quite different So during yesterday's plenary Kathleen Fitzpatrick. She talked about Nobel laureate Eleanor Ostrom's theory of common pool resources. I Encourage you to go and look up Ostrom's theories so many of the the principles in Her theories deal with the community participation with the management of resources other as they're adapted to local situations So anyway, you have to ask those kinds of questions at your campus keep faculty engaged talk to students talk to other community members And that's what's going to help build your communities of practice And so we've got resources on a website Here's the URL and where you can find the slides here and links to the maker hub and our contact information And we have time for for questions


My heart is Diwali wishes to everyone. The significance of this festival of Dipavali is that we bring a new clarity within us. This clarity will arise within us only when we remove the cobwebs of the past, only when we remove the cobwebs of our prejudice, only when we remove the veil of ignorance within us that a new clarity will arise. It is this clarity which leads to light. On this Dipavali, may you arise in your new level of clarity and vision. Let there be light in your life.


Ukraine's counter-intelligence burn Russian tanks to music from mortal combat. The military counter-intelligence officers of the Security Service of Ukraine have shared a video showing Russian equipment being destroyed and even disguises did not help the occupiers. Press Service of the Security Service of Ukraine reported it. As a part of the counter-offensive our specialists are destroying Russian equipment and killing infantry side by side with their armed forces, and serving in arms in order to liberate Ukrainian land. This time the list of the invaders' losses has been expanded by three tanks, including T-90M and T-90, four infantry fighting vehicles and three armored vehicles, another multi-purpose armored vehicle, an anti-aircraft missile system, a Muram observation complex, an anti-tank gun, 17 vehicles and two ammunition storage points, three units of engineering equipment, two UAVs, a first-person view drone, etc. Security Service of Ukraine said it. In total, since the beginning of 2023, the military counter-intelligence operational and combat groups have destroyed or damaged 76 pieces of Russian heavy weapons, including 28 tanks. Besides, Oleksandr Sirsky, commander of the ground forces of the Armed Forces of Ukraine, said that Ukrainian military using FPV kamikaze drones destroyed two Russian tanks, the T-80 and T-90M Pro-Riv, the Ashad Group, the Oki Division of the 120th Separate Reconnaissance Battalion of the Armed Forces of Ukraine is operating FPV kamikaze drones, he added. Sirsky clarified that two retentanks, the T-80 and T-90M Pro-Riv, were destroyed in cooperation with the Third Assault Brigade.


Hey, hey Catch it's a secret Hey Hey Secret number two. Hey Hey Hey For that. Yes. Oh, we're not we're not dead. He's not dead chat. Y'all to tell me that line Over Baby, yeah, hold up on me. Yay. I see a fire sword. Oh Boku bo Boku Boku things oh It went out anything else before I get this treasure arrow Arrow Da na na na I got fire arrows So draw bow press and hold Okay, that's just way too much work, and then I just wasted it All right, how do I cancel the draw? Just press another button. That's kind of awkward Just a little bit if you can handle it if you can draw the bow shoot Dough and then go to the stove. Uh-huh. That's a little bit. How you doing chat? How you guys doing today? Welcome to the sub with them. We're streaming for all all the days 12 hours. I'm trying to get 500 sub points a day Even though it says 600 I got you know, I should change that 500 We will change that the 500 because that's the actual goal today Total subscriber count Where is that? Points there it is change that the 500 we have 500. I'm gonna play Minecraft for an entire stream But that's my goal today try to get 500 sub points That's the goal. We're 371. So we're climbing. We're ancient Ancient Love Is a splendid If only I could like grapple hook right up there.  So I gotta I gotta figure out how to play this game. All right, we're gonna try fire arrow on this guy My bow is badly damaged. I'll show you I'm shooting nothing. That's actually kind of interesting that music It's just southern with jazzy on me Hey throwing spear Joe got back now I see a little hangout back here About the break is what we're gonna have to do. Hold that for me honey Ah the bees not the bees I will explode a bee Do I have to oh take No Cursor bee honey you guys have a bonafide chest bomb arrows That's probably gonna make me kill myself We're gonna check out see what's in the hut. Okay, so you can do that just gonna pillage your home old man Take your axe Break your pots Yep, take oh a baked apple. I bet that's delicious Bop biddy bop boop boop on the roof That's nothing.   I got a farmer's pitchfork I can't carry any more weapons. I'll show you I blow up the world. Okay. Um, we'll drop one of these I guess I don't know how to drop a weapon because I have to go to inventory It seems like a lot of work to drop something But but but but but but but but but but but but but Sprint to do lollipop Can't go down there yet But but but but but but but but but but but All right, gentle persons, this is a good time for me to take a break. I will be back in about five minutes Probably three to five minutes minimum three minutes. Thanks so much for watching everybody Please feel free to stick around for the day. I hope you all enjoy the show Um, if you are enjoying it, please click the follow button at the top of the I don't know where it is now top left now on the new layout Click the follow button if you're enjoying yourself. Also, you can follow me on twitter Twitter.com slash one. I'll be back in a little bit guys If you are twitch prime or subbed, please disable ablock on the stream that way when I run ads you don't see them But I'll still get credit. I'll be right back. All right back. Thanks for waiting guys I just noticed that it has the time at the bottom right It's almost like what the time is right here. What it is some real time It's kind of almost creep me out. I was like, wait, they got the actual clock clock in the game That would have been cool Okay, we gave them to show them the what's happening. Don't you know? Okay I haven't seen that commercial in a little bit. I'm coming back here. Make sure I didn't miss anything seems like there was a There wasn't a lot here and I something this big feel like there should be something here Wait, I saw words pop up. Okay. That's nothing. Have I seen the long man commercial? I don't think so Hey, is that for how you doing, man? I don't think I've seen that one. Okay. What's down here Long a man. I have to watch that I guess Let me tell you man. I'm gonna be fighting one of these real soon They're popping up everywhere Legend of amber Took me a while to find the button. Oh, I have seen this I have seen this Sorry, I have seen this Long man, I forgot the song but yeah, it got all the way to the end and then I don't want to spoil it. I have seen that Like a series of commercials that tells the story When I saw the I saw the guy and the girl I knew exactly I knew exactly what it was. I don't know why I changed the tunnel con there Here hold that Put that back down I'm gonna take your treasure, sir They're better than my pants Are they better than my pants? This is two to four I guess I'll find out if there's any reason to keep the old ones pretty soon I like that boulder That's a nice boulder And that's my alarm for movie night, which we're not doing this week If I push that boulder onto them explosives.  I'll try sometime this month Oh my god, so slow Uh, I don't know. I don't know We will see All right, did that okay Wait a minute. I've only been in one of the towers. There's multiple towers, right? Probably this is the only one that before I can get a glider that I can get to though I'll put this thing away. There we go I'm gonna do the kite bomb technique chat It's kind of gross to strap it to your back, but it'll do in the pinch. It's old and fragile. So it's quick to break Oh So you can actually fight for their arms I am your super new because right now. I don't know what to do I'm just going around doing stuff, but in terms of getting to the other shrines I don't know how to get to that one because I freeze the death and there was another one outside of the I need a paraglider for the other one. That's all But I'll figure it out eventually. It's not me asking for help. I'm just telling you guys I'm stuck But we'll figure it out. Nope not going in there That's how you get shot So odd rickety fence in the middle of nothing Bomb arrows were equipped chat I had no idea I found them, but I did not know that they were equipped. I thought that was fire arrows Today I learned These ads That's pretty powerful. Um Let's go back to regular arrows. Shall we I didn't want to catch on fire Dr. Bees Follow me to death bees Follow me to death Oh the long man that guy Yeah First time I saw that I was cracking up, man It's it's extremely weird Extremely weird crickets Spicy meat and seafood fry This recipe not only restores health, but it keeps me warm even when traveling in the snowy mountains So I need to find a recipe Uh, so you cook here You don't cook there. Let's see I have Hmm spicy meat. I don't have any raw meat