I want to thank Joe. I want to thank Lou and Jeff for the invitation to speak here. It's great to be back in Auburn. I'm looking forward to chatting with folks over the next two days, which should vaccinate me against my moderate tendencies. I'm honored to give the Henry Hazelett lecture. I mean, the Hazelett set the gold standard for writing in a way that makes economics so clear that even a congressman could understand. I think Hazelett has helped millions of people almost fully recover from Paul Samuelson textbooks they were exposed to an Econ 101. Someone wants to find metaphysics as searching in a dark room for a black cat that isn't there. For the last decades, I've been working as a journalist in DC, searching for rational government policies. But it's sort of like that black cat that isn't there. I'm starting to doubt whether these rational policies are actually there. So the topic here, government failure, why government doesn't learn, I could talk about this, I could talk about that. I was thinking about what subject to start with yesterday morning as I was traveling my way here. And just then the TSA screener at Washington National Airport loudly announced that I had set off the alarm. And I said, okay, and at their screening checkpoint, but I really can't blame TSA because I was guilty of traveling with a pelvis. And if people have got a pelvis when they travel, they've got to expect trouble.   And he says, no, no, look at that screen. And so TSA had put up these full body size screens right next to where the nude scanning booth is, and it showed a huge yellow patch right around my mid-riff. And it was large enough that I could have, maybe I had three or four sticks of dynamite last together there. And he says, you got something suspicious, so we gotta do a real thorough pat down. And I looked at the map, I looked at the scan, I looked down, I said, that's my belt buckle. I said, that's all it is. And I'm not a cowboy, I'm not a truck driver, it's a little belt buckle. But on the TSA radar, whatever, it shows up like about this big. And it's like, I mean, it almost made me lose faith in the system. So I said to the guy, look, I'm happy to take the belt off and we can do this again. Nope, nope, nope, we gotta do a thorough pat down, I said, great. So and the thing they do next, we gotta do this and that and this. And so I said, okay, if you jab my groin, I'm gonna file a complaint. And the guy looks kind of flustered and he turns to the nearby TSA brain trust.  So this older guy comes up and he's just kind of, and the first guys were in a blue uniform and this guy's got a white uniform, he's a superior. And he said he would watch the TSA administer the supplemental pat down. And so I said, if you guys have got a witness, I should get my cell phone out of my carry on and film this. He said, it's already being filmed. And so I said, well, does the film have audio capacity? He says, that's confidential security information. And so I said, well, yeah, what you mean is security theater. And his answer was, that was the answer which they had a lot. And so he says, sir, the thing we can do is conduct this in a private room if you prefer.  So the guy starts jabbing and poking and all this stuff. Not nearly as bad as I've had in the TSA in the past. So but eventually he's satisfied and he says, I need to see your wallet. And I'm thinking, what do you need to see my wallet for? Well, we gotta check it. Now, it's unfair to say that all TSA agents are thieves. I mean, only 500 or so have been fired for stealing from travelers. And that's an old number and it might be a whole lot higher. And from what I've heard, the TSA stopped looking because it was getting kind of embarrassing. I mean, if you get more than 2% or 3% of your workforce fired for stealing, people just make adverse inferences. So anyhow, so he's going through my wallet and I'll just pull it out here. It looks pretty damn suspicious. And so he turns here and he starts pulling out each of my credit cards. And I said, what are you doing? He said, well, there are some people who carry knives disguised as credit cards.  And so I said, you know, and how does that compare with the steak knives and first class passengers use? Anyhow, and then he says, and I think, all right, fine, this is just almost done. He says, just one more thing. I need to see your poem. And I said, oh, great, here we go. So I show him the poem and then he pulls out these papers, which they use to test for explosive residue. And he did my poem and did a cross check on that. I said, oh, OK, it's OK. Go ahead. So I started to exit. And OK, I have to admit that I had in my pocket at that moment what was the explosive substance that TSA finds most often. And which when they find they often go, oh my god, it's a positive alert for explosive. But I was careful not to pull it out of my pocket until I got past a security checkpoint, because I'd had trouble in the past with this. And it's hand sanitizer. Literally hand sanitizer, because it has glycerin. And the TSA explosive tests that they use give positive alerts for glycerin. Oh, must be another bomber, the 12th one we've had today. Surprised, they didn't have any bombs.  So I was thinking, OK, fine, I'm gone on past this. And I figured, OK, so I'm free to go. Wrong. And some other TSA agent shows up, and he's got my carry on bag. He says, we have to search this. There was a positive alert from the bag. And I'm thinking, lucky me. So he starts going through this. And he pauses this and he pauses that. And then he reaches down and he finds what had set off the TSA alarm. And it was a cigar cutter. It was the same cigar cutter which I've traveled with through TSA many times over the years. And I said, well, what are you doing? I mean, TSA always let this through in the past. I said, well, the rules of this airport are very strict. I said, what could I do with this? And I mean, the rules are, it has a sharp edge. So I was, but maybe it's, some people don't know cigars. Maybe it doesn't help to talk vaguely about what the cigar cutter was. Because as soon as I got past the checkpoint, got to the boarding area for the plane, I reached in the bag and found my other cigar cutter. And so this looks like a very perilous device. It's possible that TSA feared I would break into the cockpit and circumcise the pilot. But that is about the only thing which this would be good for. But with TSA, you have layer after layer of idiocy. And people laugh at it. And it doesn't get better. It just gets more onerous and more intrusive. There are a number of undercover tests of TSA competence. And the government's own covert agents can get mock weapons and bombs past the TSA checkpoints about 90% of the time. And there was a GAO report, Government Accountability Office report last fall that showed that was concerned because it looked like TSA had never done any analysis of whether its various methods have any deterrence effect on terrorists. That would be a good thing if you're running the checkpoints to know what actually might stop terrorists. But nope, nope, nope. It's just all these various security theater. And it's interesting to how the media ignores almost all the TSA abuses.  We've heard almost nothing about the sexual assaults by TSA.  It does nothing to make people safe. It simply is like, it's almost like the federal government rubbing people's nose and dirt for no good reason. And it's really, it's kind of amazing to see how much, you know, to see how much people have put up with. And it's sad, it's sad. But I should talk about economics as well since this is economics place here. So it's interesting, the things I've investigated over the years, it's often fascinated me to see that the government policies are far more wasteful and irrational and often more oppressive than they're wildly perceived. One example on that is agriculture programs. I've been sniping in DC at federal agencies for a couple years before I went out to pick up the Washington Post one morning in early 1983 and saw a headlight announcing that the feds would be shutting down 78 million acres of farmland that year. And this was a mystery because everybody knew Ronald Reagan was a champion of free enterprise.  Now keep in mind, federal farm programs have been started 50 years early because of market failure. It was back when FDR's brain trust decided that you, there was something intrinsic in markets that prevented them from working and the evidence that they didn't work was that prices weren't high enough. The crop prices weren't high enough and so what FDR did was basically make a farm dictator and invest all this arbitrary power in the USDA sector, the secretary of agriculture and that was supposed to fix things. It didn't fix things, but they kept doing it every year for 50 years. By early 1983, the programs were a train wreck. In 1981, Congress had passed a four year farm bill to govern agriculture. Now, Stalin had his five year plans for the steel industry. Why not have a four year plan for American agriculture? But Congress made a couple of details wrong. For instance, it assumed inflation would keep roaring along and so price supports for each crop were scheduled to rise a lot each year. Well, inflation slowed almost faster than almost anybody but Ron Paul and maybe Lou Rockwell expected and all of a sudden by late 1982, you had the biggest U.S. government crop surpluses in history, U.S. government grain surpluses. You had the farm program costs were doubling and exports were collapsing because Congress and USDA had priced U.S. crops out of world markets.  Well, it was obvious in Washington. So the Reagan people launched the payment and kind program to counteract the boneheaded signals by other farm programs. This program gave farmers $25 billion worth of surplus crops in addition to $50 billion worth of other federal benefits. These are converted to current dollars. Now, 78 million acres, that's more than double the entire land mass of Alabama. This is more than shutting down the entire states of Ohio and Indiana. This is how badly the federal farm policy had failed. I mean, it was astounding and yet, according to Agriculture Secretary John Block, he said that this pick was the most successful farm program in history. You know, it was fascinating to see stuff like that and nobody in D.C. paid attention to the victims of this government intervention because you had the government shutting down all this cropland. And what that did was wipe out a quarter million jobs at a time when the nation was still recovering from the worst recession since World War II.   I mean, this is the attitude in D.C. on ethanol because, I mean, the ethanol policy completely screws the pork and cattle industry and the poultry industry. But anyhow, so I got an assignment to write about this pick program for readers to digest and got an interview with John Block. And Block was, he seemed like a nice guy. He was a West Point graduate hog farmer. Block had once described himself as just a country boy on loan to the Department of Agriculture. I thought about starting the interview by telling him I was a country boy on loan to readers digest. But I said, no, I don't need to use that joke. So good thing I didn't. Block was a nice guy and he was just, and he was using the general vague talking points. I said, well, how come the feds are shutting down so many acres? He said, well, it's important not to start farmers off the land. Apparently in contrast to the farm workers who were put out of work. Block said that the program was necessary so the government could move to a more market-oriented agriculture policy. This is a line that has been echoing for many decades in D.C. So I asked, so how come Reagan signed the bill in late 1982, boosting the crop price supports even higher after it was obvious the program was all screwed up? And Block was puzzled and said that there was no such bill. President Reagan didn't do that. And sitting next to him on his right hand was his portly press secretary, who at that point kind of squirmed as if someone had just broken wind. And he leans towards Block. He says, I think he's referring to the provisions of last September's Omnibus Budget Reconciliation Act. Block said, yeah, okay. And I pause and I was expecting an answer and can we explain this? And nothing. But maybe it's possible that Block was appointed to that job because he didn't understand the contradictions. I mean, there were some people in the USDA who did and they were like, oh, what are we doing, but not Block. So this program didn't make any sense, but instead of being a monstrosity, it became a prototype. And so almost every year in the 1980s, USDA was paying farmers to shut down 70 million acres or more. And mind you, farming is an export industry. And so you shut down the markets here. It's like subsidizing the farmers in Argentina and France. But it was easier for the politicians to shut down American agriculture than to untangle self-defeating farm policies. But, okay, so from the start of Reagan's time to 1995, consumers and taxpayers spent so much on farm subsidies that for the same amount the government could have bought all the farm land in 41 states. That was a level of subsidies. And of course, that was unsustainable and had to change. So in 1996, the GOP had taken over Congress and part of the Gingrich Revolution, they pushed through the Freedom to Farm Act. And what that did was end federal farm subsidies handouts to farmers. Well, it didn't exactly end them. It changed them to market transition payments. And then the market transition payments worked out really well, so they perpetuated them. And in order to make farmers happy with their Freedom to Farm Act, the level of subsidies was three times higher than what had been under the previous farm programs. But it was a nice title.  It was able to snow some editorial writers who I will not name. But so it's interesting. People say, does Washington ever get anything right? And well, let's talk about trade. Trade is an area where you would think that the government would be, that it's so obvious that trade barriers are foolish. You would think some more on that. I was doing a lot of trade writing back at the end of the Reagan era, from there to the Clinton era, and Pat Buchanan was pushing the protectionist line back then. A lot of the Democrats were gung-ho on that. President George H.W. Bush was doing and a lot of, doing and saying a lot of stupid things. A lot of their writing on trade back then had more heat than light. There were lots of folks who were shouting about the benefits of free trade, but very few were exposing the actual grisly details of how the federal government created trade barriers. Now, there was, there was a wonderful line from Ralph Waldo Emerson. He said that a writer should put an argument into a concrete shape, into an image, some hard phrase, solid as a ball, which people can carry home with them. And that was what I aspired to do when I wrote about trade policy in a lot of other areas. So I got out my calculator and tried to translate some of these vague federal restrictions on trade into vivid imagery. And for instance, we had a lot of import quotas on, for farm stuff. And at that point, the quotas permitted each American citizen to consume the equivalent of one teaspoon of foreign ice cream per year, one pound of imported cheese, and two foreign peanuts per year. These were very strict quotas, very, very strict. On textiles, they were even more stringent. They had, they had 3,000 different quotas, including quotas on tampons, tarps, twine, tiles, and ties. And a lot of these, a lot of these quotas dictate exactly how much a foreign country could sell to American consumers. For instance, in 1989, Mexico was allowed to ship the US only 35,292 bras, which was not even enough to cup the city of Brownsville, Texas. But the biggest issue back then was dumping. I mean, this is an issue that Trump is picking up now. And dumping supposedly meant that the foreigners were acting in a predatory manner. You had a lot of allegations that Japanese were trying to take over. And in the formal definition, dumping simply says foreign companies are selling their goods here for less than fair value and unfair price. It means less in the lower price here than in their home market or less in the cost production. Commerce Department was running this, and they were able to convict 97% of all foreign companies of dumping who they investigated. So you would think that there was so much cheating and conspiring going on abroad. But that's not quite how it worked out. So keep in mind, this is a fair trade law. And let's see how the Commerce Department found foreigners guilty. For instance, the Commerce Nailed Japanese Forklift producers for dumping after it compared the price of brand new forklifts in Japan with the price of three-year-old forklifts in the US. The same thing happened with Mazza. When Mazza was convicted for selling new vans in Japan for compared to the price of new vans there with used vans here, it gets better. In a flower dumping case, this is one of my favorite examples, Commerce compared the price of wilted flowers in New York City with the price of fresh flowers in Amsterdam. Since the wilted flowers sold for less, the Dutch were scoundrels. Foreigners also got nailed because Commerce would compare wholesale prices and retail prices. For Swedish steel, Commerce compared Swedish steel sales are less than 500 kilograms with more than 5,000 kilograms. It was a higher price for the large quantities, for the small quantities, so that proved that the Swedes were cheating. Another favorite example is Commerce would penalize any company that appeared to be failing to charge American consumers the highest prices in the world. This is actually in their regulations. This is how dumping is defined. It's being unfair to the American businesses, basically. There was a case in which Commerce convicted farmers in New Zealand who were growing kiwis. And what Commerce did was compare the price of small kiwis from New Zealand sold to the US with the price of larger kiwis from New Zealand sold to Japan. Since the small kiwis cost less than the large ones, New Zealand was guilty. I mean, these are things that don't make any sense, but this is what drives trade policy. And most of the journalists don't understand how these laws work. Journalists usually don't have a lot of intellectual curiosity. And that's part of the reason why the federal agencies can pull off one PR scam after another. But looking at things like dumping and the import quotas, it's a good example of how the government cannot make trade more fair by making it less free. Another topic of trade policy, 20 years ago I was doing a debate on trade policy in St. Louis sponsored by a group known as the Discussion Club, which had great neckties, not as nice as the Mises. But so now the audience in St. Louis, very conservative, they were hostile. They were hostile and I didn't make any really converse at night. And I started out my usual litany. I talked about peanuts, ice cream, bras, dumping. And the first question from the audience, the guy gives that really order. He says, this debate was supposed to be about free trade versus protection.  And I'm thinking, eh, you got all these trade barriers. I said, okay, all right, I'll talk about tariffs. Hecklers.  I mean, tariffs are, the case against tariffs is so obvious that even Trump would, well, actually maybe not. So I was writing a book about trade policy a couple of decades ago and when I was doing that I dove into the two volumes of the US tariff code. And it was, they had 8,753 different taxes on imports and each tax was very wise and omniscient. But the average American tax of the tariff at that point was about 5%, but a lot of them were in the stratosphere. And back then, Congressman kept saying that the US is victimized by its free trade policy. And my attitude was, look at the tariff code. So, and a lot of these tariffs were class warfare, looked like that and it's worse. Mink furs were duty-free, but polyester sweaters for babies were tariffed at 40%. Lobster was duty-free, orange juice was 40%. If you were importing fancy French water, it was the Perrier less than 1% tariff. A tariff on cheap shoes, 67%. These are devastating for poor people. Worst of all, cheap cigars were hit by a tariff three times as high as fancy cigars. I mean, this is an anti-Redneck bias in the tariff code. So, a lot of these tariffs were nasty and some prohibitive, but my hunch was there were a lot higher rates hidden in that tariff code because many of the tariffs were based not on price or percentage, but on the weight or the count of a product. And so it makes it a lot more difficult to expose what the government's up to. It's hard to get people excited about a tariff of 17.4 cents per kilogram. People aren't going to the barricades for that. So, I was a researcher and I contacted a number of federal agencies seeking to find out, okay, what's the percentage tariff on these items? These items are kind of cryptic. I was told again and again that information did not exist, you know, nobody has it. Anyhow, so a few months later, I was taking a break from the book. I was traveling around Europe, I had a year rail pass and one of the places I stopped for tax write-off purposes was in Geneva, Switzerland, the headquarters of the general agreement for trade and tariffs. Now, got headquarters back then, it was right close to Lake Geneva and it looked like a mix between a fortress and a castle for international bureaucrats. As I was entering, they had security as tight of not worse than TSA. I was double searched, I had my bike carrier bag which they opened up and checked through and just practically everything.  I had an appointment that morning for some honchos who were running the textile import quotas office and their office was at the far end of a very long building. It seemed like it was longer than football field. So went there, had nice chat with those guys. As I was leaving, I was walking down that endless hallway. I saw this rickety card table was sitting there and it was stacked high with really thick documents. And I got a little closer. I noticed that the door next to the table was labeled tariff negotiations and those big thick documents, they were titled US proposal for market access negotiations. Now, it would have been unseemly to stop and peruse a US government document with a big stamp of secret on the top of it. But you know, I was thinking, there were like 20 copies on that table. I mean, these were extras, right? I mean, these were heading to recycling baby, right? So, you know, I kept walking, but I slowed down a little bit. And I just kind of like, you know, it was almost a mystery.  So anyhow, but I was wondering, I was wondering if the guards would search me on the way out like they did on the way in because that was confidential information. It might have been covered by national security types up because of trade negotiations. And so it might have been a really interesting conversation. So, but I was walking up to the guard desk and I, you know, said something to them and garbled German or even worse French. The guards are used to Americans butchering all the languages in Switzerland. So they just kind of waved me on. And I was heading back to the hotel and I opened up that document. It was clear that it was the Rosetta Stone for US protectionism because it had all the numbers. It had all the numbers I was looking at. It was like, oh my goodness. So, but I was concerned that someone that GATT might have noticed me taking a loaner copy. And so, and since the GATT folks knew where I was saying, you know, I had phoned them from the hotel to arrange the interview.  I said, we're leaving the country right now. I'll explain at the train station. And she says, ah, do leave a handle. So, was a just a bit of a response. Actually it was a little more profane than that, but it was, you know, it was not a surprise that my frown was always kind of jumpy when she and I traveled together after that.  So once I got back to DC, I called the chief tariff official at the U.S. Trade Representative's office. I never met this lady in person. I only knew her as a telephone voice who always sound peeved when I called because I'd been writing about this stuff. And so I, you know, I get her on the line. I says, I need to confirm some data on U.S. tariffs. Huh, she replied. Okay, for tariff code 9108, tariff code flying 9108, 9120, low price watches, the tariffs 151%, right? I paused, she said nothing. I said, I says, for tariff code 24-0-1-30-60, that's tobacco stamps, that tariff is almost 500%, right? And then she says, where'd you get those numbers? So I said, from the U.S. government's March 15th GATT proposal. And she says, that's confidential information. And I said, I reckon the word secret is stamped on every page. The word secret is on every page, but I still have to confirm it, you know? And you know, the sad thing is, she slammed down the phone before I could tell her, have a nice day. But it was great to have those numbers because it helped me hammer U.S. trade policy to hammer the hypocrisy and the frauds and the outrages that have been going on. Some people criticize me for taking the document, but it was a U.S. government document, my tax dollars paid for it. Americans had the right to the information. And it wasn't like it had the details of CIA torture or NSA wiretapping. I mean, who could object? And it's interesting because I tried to get the information and told it wasn't exist, but this goes back to the basic rule in D.C. And that is, if government officials lie to you as public service, if you lie to them, it's a felony. And keep that in mind when the FBI knocks on your door.  A couple of general themes here. Most, on why things don't get better, one reason is most government coverups succeed. I've worked as an investigative journalist off and on for decades. Sometimes I can find good information, sometimes not. I often know that, okay, you know, I've hardly even seen the tip of the iceberg. And there's, you know, the politicians and some of the, you know, mainstream editorial papers like to assure people that the truth will out. Well, my attitude is that's BS. Most of the time it doesn't. Or, I mean, think of the Warren commission. The Warren commission appointed by Lyndon Johnson was supposed to find the truth on the Kennedy assassination and so they rushed the report. It came out before the 1964 presidential election and it had a little caveat. It said, well, you know, we found a lot of other stuff, but we aren't gonna release it until 75 years from now. And the government tells you to trust it 75 years from now. I mean, a person would be a fool to trust it. One of the frustrating things is to see how quickly people forget, even people who are supposed to be intelligent. And I was, you know, there was a, there was a big one year anniversary for the Pussyhat March in DC back in January that had a huge rally on the day after Trump's inauguration. They had a smaller rally on January 20th or 24th, two months ago. I went down to photograph that and talk to some of the people. And it was interesting, you had a number of, I guess, super liberal women there wearing these hockey shirts or whatever saying, it's time for Mueller, the former FBI chief special counsel, and they were holding up signs, Mueller's gonna save us and all this stuff.  And they're carrying their pro FBI stuff. And I was thinking, you know, it's really too bad that the march route did not go past the Martin Luther King statue. Because the FBI had vilified and tried to drive Martin Luther King to death, to suicide. And it was horrendous what the FBI, Co-Intell Pro did to the black activists, not just Martin Luther King, they also targeted the anti-war people, leftists, a lot of other groups. The FBI had a reign of terror as far as American civil liberties. But all it takes for a lot of liberals, allow the media, allow the New York Times coverage, for instance, to forget everything is to have Donald Trump as president and have the FBI is a great hope for toppling him. And it's like, okay, why would you put all your chips on an agency that has a horrendous record? Just horrendous. And that was something that conservatives understood for a while under Obama. Liberals understood when Ronald Reagan was president, when Nixon was president. But it's like, it's push button amnesia. And people forget, well, okay, it's almost like the only thing it takes for people to forget everything that they ever knew and allow them that they don't know much is to have a shift in who's on your side. But nothing has happened since 9-11 to make the government more trustworthy. And it's frustrating to see so many lessons that should have been learned forever, quickly forgotten. I mean, it's interesting to think how the lines of politics in this country would be different if Hillary Clinton had won in November 2016. Worse, a lot of ways, better than a few. But there'd be a whole different set of lessons of people would be waving in the air. But it's hard to have a lot of faith in the survival of democracy when so many people have got attention deficits or else are just utterly, if you have so many people acting as knuckleheaded as TSA agents. And it's almost impossible to overstate how knuckleheaded that is because you got an agency that's done it, that's been systematic for making mistakes and perpetuating larger budgets. There's a lot of other details, a lot of other horror stories. I don't want to exhaust people. There was a wonderful line from H.O. Makin I read that made a big impression on me and he said that one horse laugh is worth 10,000 syllogisms. As far as waking people up to the danger of government and to the absurdity of government. And it's so important to take government off that pedestal and most people don't realize how much of a pedestal they have government on. But if you can say something or write something that causes that flash in their mind, that may start them on the road to freedom. So at this point I'll draw the curtain of mercy and go to questions.


And we're here at Siatec and hi. Hi. So who are you? Welcome to TDK. My name is Tanaki and I will introduce you to one of the highlights, the boost of TDK based. So let's check some of the technologies you have over here. Sure. TDK is a big company doing many different technologies, right? Basically, basically the component base. And one of the things I like to introduce first is the micro point POL, which is the micro DC-DC converter. Being used for mega CPUs, directly on the CPU to supply the power. The size is very small but high, very high power density. So it's very thin, it's already 3.35, 3.35, 1.5 unit, which can convert the power and the output current is up to 6 amps per unit. With this size. 6 amps. 6 amps. That's the maximum. We have, yeah, there is a lot. And we have some other platform which is more high current. Like maybe 9 amps or 12 amps as well. What is the demo here? This is just the mock size and showing the inside of the products. So the semiconductor inside the substrate, which is our TDK's unique technology. So we call it the CSAP. The semiconductor embedded substrate, so that the size and thickness can be very minimized. And we just put on the power inductor and the capacitor, that's it. So you can use this whole package as a complete unit. What does it do with this package? Where does it go in the system? It converts the DC voltage to some certain voltage and supplies the power to the CPU. And how many you need for one CPU? Not just one. A bunch? How does it work? Bunch, bunch, bunch. And many of them are under it? Beside. Beside, yeah. On the PCB. Yeah. Alright, cool. And there's many other technologies around here. This one, this one is maybe... Let's check this one out here, right here. Here's some... This is a DCM polymer battery. This is an already commercial battery. Not special, basically. But one of the specials we develop is that all solid state DCM polymer battery. Solid state? Yeah. Solid state battery. It's been charged for the third month and this is an all ceramic case. So... So very safe? So what is an elabel to have a solid state battery? What's the new market? What's possible now? One of the examples that we are showing is the energy harvesting. So this PV cell is connected to the electric power and charged to the current. So that we can use this module as some of the IoT devices. Nice. Including energy harvesting. Nice. That's nice. And here you have some IoT solutions. So inside there you have your parts? Yeah. The parts are being installed inside. One of them? This sensor is sensing the... It's in real time for the gimbal market. Are you the leader in this market? I hope so. Every gimbal manufacturer is using your chips? I hope so. Because it's fast. You need to be faster than... You need to be real-time building. Real-time, yeah. Very quick, quick response. What's the response? Like nanosecond or something? It's low, right? Quite a bit. Yeah. And this is also a market maybe relevant right here. Because when you do VR, you want to have low response. This VR requires very high response sensors. And we put such a... The six-axis sensors as well as the TOF sensor. So that means you have the accelerometers, the gyro or no? Gyro, yeah. Gyro, accelerator and the TOF. And TOF? TOF is the time of flight. You have a lot of... Measuring the distance. You have a lot of TOF already in the market? Yeah, yeah. All right. What is this demo got? Six-axis motion sensor. Motion sensor. It's just a small phone which is featuring a TV case. A six-sensitive motion sensor. Underneath of the plate. And this sensor is facing the chip. Four and four, five and four. You can use this one as a game. Nice. Is this a new product? No, no, not a new product. It's already in the market. Yeah, yeah. A big one of these. And here's a switch. Oh, you can just try it out. What is this? What is this doing? What is this about? This is a piezo material. And we put this material on both sides of it. This piece in here. And this one can be used as a switch. Like this. This is no hoax. No hoax or anything. It's seamless design. But we just winter this material. Is this vibrating? Yeah. The top side of this plate. And then we can use as a switch. It feels like a button? Yeah. Oh, nice. We can feel the movement. Yeah. Yeah. So the movement is coming from this. Yeah, high power. Because sometimes where do you put the high power? This is targeted specifically at exactly where you're touching on the side. It's not the whole phone is moving. It's only this part. Yeah. But this one is only used for the switch. And yeah. For the haptics, we use this material. Yeah. Different. There. Okay. So you do Kietzo. Let's go around this way. Yeah. What is this? This is a transparent film. But it has some actual production. Yeah. So we can use this material on a film as a heater. So. As a heater.  So on the windshield? Windshield. Windshield or mirrors or front windshield and right in front of the camera. Yeah. In front of the what? Camera. Camera. Yeah. Ah. So to keep the camera. The radar camera. All right. That detects some other cars or a human or a pedestrian or something. What's happening here? We just put a film heater on the headlight. So to melt the snow or ice when it's in this position. Nice. So you can now have the issue of a safety. It's for safety, right? Right. You don't want to be driving in the highway and then you can't look at the window or. So even the heavy snow conditions. But we can. Does it use a lot of power? No sir. No sir. No sir. Yeah. Not so much. Is this? Half kicks. Half kicks. Half kicks. Half kicks. Half kicks. So the half kicks. More in one way. More in the location. Half kicks. And we can. You can feel some click. So I can feel on the screen. Does that mean the half kick is behind the screen? Right. Exactly where I'm touching. Yeah. But you don't have the whole screen. Only where the buttons are. So we just put this. This is. Yeah. But that is going to be. This is also the speaker. You have speaker on the screen. Yeah. Oh, it's vibrating. So nice. You're vibrating the whole screen. Yeah. Is this on the market or? It's on the market already. All right. Yeah. All right. Let's go around. Yeah. Can you say something? Yeah. So what is this about? This is all ceramic capacitors. For the automotive applications. This looks big. This is just a big. So you're doing this? The actual size is here. Can you show what's happening or what's inside? This is a standard multi-layer ceramic capacitors. And one of the important characteristics of the NLCC is ESL, so-called ESL, which is equivalent series inductors. And the lower is better. Lower is better for the high-frequency applications. So in order to reduce ESL, the terminal design will be changed from this side to this side. So what's happening here? To reduce such a... Reducing the size? No. Reduce ESL. Equivalent series inductors. So that we can use this capacitor for high-frequency applications. Is this one of the hallmarks of 2DT-DK as capacitors? You're like one of the biggest ones in the world to make this, right? We are not the biggest one. Number one? No, no, no. In a top three or something, right? Maybe not. Maybe not. All right. But in an automotive market, maybe we are top three? So you make... You make these? Yeah, I'm sorry. Only in an automotive market. Yeah. We must be in top three. Top three. Yeah. And this is right here some other... What is this about? This is a power adapter for the automotive in the kind of safety module. And this one is the noise filter for the high-speed communication piece under the car. So... Those parts require very high robustness and very high... So the data goes through this? Is that the router? Yeah, yeah. Data goes through this. Not only the motor or... but entertainment. So it's like a... Like a video... Networking. Yeah, yeah. Networking in the car? Yeah, networking. Yes, exactly. And here? Microphone. Ah... How does that work? Can you demonstrate? Can you show? So you can record the sound through this? The microphone is here. So how does it work? This one. Oh, there's a sound port. We call it the port wall. The sound port? Yeah, the sound port on the bottom or either on the top. The bottom part. The top part. Is it active now? Ah, this one's magnetic one. Magnetic one. So it's a different one. So this one's the... It's fingerprint sensor. Fingerprint sensor. If you touch it, you can see it. It's a little bit... It's finger... Fingerprint sensor. Right, right. Is it on the market? Ah, not yet. It's coming. It's coming. And this part? This is a hole sensor. Hole sensor. Hole of what? Hole sensor. Mr. Hole is... Making me the guy? Yes, yes. Hole is the guy. Yes, actually, yes. And this is hole detector. This is magnetic. And the hole sensor is magnetic sensor. And this device is our device. And our device detects magnetic flux like this way. Then you can see. It detects x, y, z direction. And this... What's the application for this? Good question. It's for automotive. And for automotive. So it goes somewhere in the car? For sensor or ear to sensor or... 360 degree angle sensor. 360 degree angle sensor. So it sends something inside the car or outside the car? Inside the car. Inside the car. Inside the car. And the angle. Some angle or transmission. Right. Cool. And this is a current sensor. Is this also a future technology or is it already in the market? Future technology. Future. In the near future. But the sensing is different. It's a small sensor. But this TMR sensor. This small sensor can detect high current up to 1200 amps. Detect what? Detect high, very high current. On such a kind of boost power or inside of the car. Electric car maybe. So it can detect how much power it's going through. 1200 amp. All right. 1200 amp. It's very high. Very high. Yeah. Better not to touch. With a hand, right? Right. This is okay. Cool. This is also using a TMR sensor and combined with a motor control disk. And a VB of this kind of a sensor unit. Five of this. 360 degree angle. Bravo. The sensor is sensing the angle. And this IC is reading such a data and controls the motor. So all these are deployed in a lot of robots right now? I'm sorry? It's already in the market? Many robots? No, no, no. It's being developed right now. Being developed? Yeah. Programmable power supplies. So this is for solar, the futures of clean cities? Exactly, yeah. So you do this stuff? So it's a power module and a film cluster. All right. Cool. Thanks a lot for the tour. There's a lot of cool technologies around here at TDK. Thank you very much. Thank you.


What's good Josh Uboros back again with another video, so we're gonna check out the fall of WWE music What happened now? I've been looking forward to checking this video out It's been in my list of videos to check out for quite some time I know a few of you guys have sent this to me on Twitter and on Instagram So best believe I did see it is just you know, I had other videos I had to get to first but I've been looking forward to this one only because I remember a time WWE like music in a sense of their Intro music for their shows their promo music for like different paper views each paper You have a specific theme song like and the the wrestlers entrance music Music of well music songs or whatnot or whatever choice of song that they would choose man It's just it used to hit different. I mean it used to be one of those things was like, okay All right. Y'all already know what's my favorite wrestler theme song Y'all already know so I don't even have to say it if you know put it down in the comment section below But just those hearing those theme songs being played for a particular wrestler Just always would get me hype or watching a promo package and listening to some of the songs They would have for the promo packages.  I'm rocking with it. It actually next to sounds pretty good And I actually was I didn't have a problem with the theme song for the Royal rumble as well I was rocking with it. I just didn't care for the live performance of it before the show We did so we're gonna check out some of these We'll go back down. I'm sure memory lane for some of these classic classic songs and See what went wrong with WWE I could easily tell you off top They just Vince wasn't trying to pay for royalties and shit.  So yeah, check this out. Appreciate all love and support Music makes you feel something doesn't matter what artists you listen to what genre you like or when it's from Music is everywhere and it plays a huge part in how we're feeling in our everyday life Of course in the WWE music can make or break a character It's a huge part of the atmosphere of the show the opening notes of a wrestler's theme could send chills down your spine as you wait in Anticipation they can add value to a story underneath a great promo package build anticipation for an upcoming match or final goodbye There's so many ways in which music is important to wrestling listen to these snippets. I'm about to play We know we know that type of response that one gets from Doug All those sounds I just played for you you associate a name to a face Immediately within about two seconds of the song starting when you hear a theme for the first time Especially for fans who may be you think you know me. I love it every time every time it gets me lit every single time You were within the first 10 to 15 seconds It has the ability to draw you into the character because of a distinct and memorable sound Cody Rose same song turn off all together is nice to about anything else come to today's music And it's just lacking an emotional purpose. There's no distinction between themes The individuality is gone wrestling themes used to have a purpose and now the purpose is just to have a track playing Well, someone enters back because that's the norm over the last little bit WWE's popularity in music as well as their in-house Production has greatly declined in recent years. Their music has really lost a lot of what made it special now There's random instrumentals Which sound like they've been pulled from the YouTube royalty free music library I love old Randy Orton's thing. Hey, nothing you can say but that she used to go hard, man And a general step back in production quality They've strayed completely away from collaborating with bands and wrestlers as well as licensing outside music the days of Jim Johnston seemingly giving the most random wrestlers a unique theme are gone CFO's music has also been phased out to add to that WWE music overall is just not what it used to be So we're gonna look at what happened the rise of theme music the men behind it and WWE's insane music library that some people may not have even heard of for 30 years WWE music was a machine of consistently crafting hit after hit with mainstream artists and so much more back and things began in the Perfectly named rock and wrestling era as crazy as it is the reason that WWF went mainstream was because of music and the musician Cindy Loper Loper had a song called girls Just want to have fun and she met WWF manager Lou Albano on a plane when the time came to put the music video together She knew that Albano had to be in there perfectly enough Loper hammer locked him in the video Well, there was also a Piper's pit segment where Loper appeared and began a storyline with him And this moment blew up because of entertainment tonight's coverage of it Loper's music was providing big-time hits for MTV and her record label saw a WWF and MTV collaboration as huge both music and pro wrestling had been in existence and popular for a long while But the partnership of MTV and WWF took things to a whole new level the network themselves And wanted to go beyond just music because they didn't get too much money for playing these videos And it was oftentimes a repeat cycle. So they turned to broadcasting pro wrestling MTV agreed to air the first WWF special called the brawl to end it all and it was a massive success for them He's the highest rated broadcast for them ever up until that point following the war to settle the score Vince McMahon And entertainment and that is WrestleMania this show was filled with celebrity cameos And it launched WWF and Hulk Hogan into a different stratosphere Oh, and of course the first true North American mega star and face of the WWF January 23rd 1984 is widely credited as the day that Hulk a mania was born Wrestling started to take over and Hulk Hogan was everywhere. Yeah, this big man had this idea to change wrestling He wanted it to be this colorful spectacle after his appearance in rocky 3 Hogan was riding a wave of popularity and the music Collaboration only helped further it out of it. He got his own Saturday morning cartoon called Hulk Hogan's rock and wrestling Hogan even went to the 85 Grammy Awards as Lopper's bodyguard the partnership WWF become prominent, which is what Vince wanted as he saw the so crazy. I mean He was the spokesperson for WWF at the time, bro. He was the spokesperson He was the catalyst of really getting it mainstream whether you you love him. I hate him.  I'm just not you know and just Just gotta give a person their props coming explosion of cable television The allure to see larger-than-life heroes crossover with a who's who in the music world Animated series interviews cameos became the norm, but music became bigger for the WWF in 1985 They released their first album called the wrestling album in here was a song called real American Which actually wasn't even intended for Hulk Hogan. Oh Track on the CD is literally named Hulk Hogan's theme That one was eventually used for his cartoon and Rick Derringer's theme became Hogan's With their connections to mainstream artists So well enough to get a sequel for the second album Vince wanted to build on the success But with more original music and less cover songs gorgeous George is generally credited as the first wrestler to use entrance music as early as the 1950s Oh, damn sergeant slaughter takes credit saying that he was the one who suggested it to Vince McMahon And pretty soon after that every act started to have music Originally they use music like I the tiger and another one bites the dust Because of how expensive licensing fees were Vince McMahon wanted to move the production to in-house In came two men who are responsible for some of the most iconic theme songs ever two men Who some may not even know because of the popularity of Jim Johnston who will get to in a bit And that's JJ McGuire and Jimmy Hart Jimmy Hart had success in the band the Gentries And when he got involved in wrestling his love of music came with it this time writing entrance themes along with them JJ McGuire was widely credited as the original master of the theme song these guys created sexy boy all about Dusty Rhodes is American dream the legion of dooms theme Bret Hart and the honky-tonk band among others these two Style and they had the ability to bring the character to life the dynamic was that JJ McGuire wrote the music played the instruments and Arranged the song Jimmy Hart did the that's the even their gift. We just saw that's that's the spot where Jake the snake robbers got bashed over the head with a guitar, but it was a real guitar and He was seriously here for life. The dynamic was that JJ McGuire wrote the music played the instruments Look at that. Oh, my god Jimmy Hart did the vocals and worked on the lyrics many saying that he had the golden ear and Understood how to correlate themes with characters on screen with music WWF became less sport and more entertainment the matches quickened and the music gave it that vibe Now everything was being produced in-house and a Vince McMahon was making money and B They didn't have to pay those huge licensing fees anymore Hart and McGuire alongside Hulk Hogan were part of the wrestling bootman in which Hulk Hogan released a full CD and Even had a rap song to his name This only helped grow his name I Want to explode from cringe. Oh my god the release of pile driver the wrestling album WWE created a third one which was called the WrestleMania the album and this one was co-produced by Simon Cowell Hmm the focus changed from having you know that sing music to just selling Compilations of theme songs as the company moved away from the new generation era They hit their peak popularity and would not only produce what's seen as their best programming But began an insane 15-year stretch of continued success in music this began in the attitude era Yeah, it was profitable and popular time frame for the WWF add to that to mainstream Megastars in the rock and stone cold and the possibilities were endless By the 1990s gangster rap had spread across the world and even though rock was still a bigger genre The swearing and eccentric nature of the medium was what many thought was cool Well couple that with the attitude era, which was all antics and mayhem And you have a winning formula hip-hop and the WWE go as far back as 1989 when run DMC performed at WrestleMania 1990s Jim Johnston took over as the main guy creating entrance music for the WWE in a time where CDs were all the rage WWE fully leaned into this Collaborating and producing compilations that helped them grow their viewership in the mainstream as well as make the money behind it WWE understood how valuable their brand had been since the late 90s And we started to put more resources into music as the company became a pop culture phenomenon So SmackDown Records was founded in They distributed everything from compilations of wrestlers theme songs to unreleased cuts of music unheard music Collaborations with other artists and even some single projects most of their releases have been distributed by Columbia music and from 1999 to 2010 They released an album pretty much every year before they moved their focus to just releasing singles and in the late 90s and early 2000s they had a huge success and a discography that we need to take a look at Full metal was their first real success following that in 2000 the company teamed up with priority records to drop WWF aggression and this had some of the biggest names in the rap game collaborate with ww To be honest with you I didn't know none of this was a thing I was just into the shows and the characters in the theme songs. I didn't know they was dropping goddamn albums You know I'm saying like I nuns knew that granted my mom wouldn't want me to watch a wrestling like that to be honest with you So I have to watch it at my cousin's house most of the time So I definitely know I wasn't gonna be able to get some hey mom. Can I get the latest? WWF aggression CD. No, that's some of that wrestling. No Beauty superstars they created alternate themes some of which were extremely well done This was Jim Johnston's first big hit album It featured Snoop Dogg cool Keith method man and run DMC since WWE was so popular and they knew people who made music videos Company the custom tracks These These videos had their own premieres on MTV after Notably the rocks know your role and the Kings for DX method man And know your role was able to get all of rocks expressions into the song perfectly for its target audience It worked the perfect culmination of a very popular genre of music The cash was flowing in WWE's albums and collaborations made it into the Billboard top 200 quite a few times Whoa familiar that gives you an idea of the most streamed bought and downloaded albums in the US their first success was WWF the music volume 3 which peaked at number 10 in 1999 going what a platinum Certification indicates that the album sold a million units. Well gold is 500,000. This is done by the They went platinum. I Never knew that what What RIA which is the recording industry association of America the follow-up to that album volume 4 debuted at number 4 later In the same year and it went platinum as well with both of these selling over a million copies as of 2002 I already touched on WWF aggression that one debuted at number 8 and it went gold by the time 2001 came around It was another hit for WWE and this is saying producing WWF the music volume 5 It sold a hundred and seventy six thousand copies its first week also going gold At number 2 on the billboard top 100, but you know how I talked about WWF. This is a different time These are pure CD sales Like this before like MP3's and stuff like that and all the you know how they do the digital sales now That's pure CDs a honey K That's the question. Well, that was a collaboration between the WWF and hip-hop now They did the same thing, but they put a metal and rock spin on it This one titled WWF forcible entry this feature disturbed finger 11 our lady piece And it did really well a hundred and forty five thousand copies in week one and another gold certification This also became the fourth straight album to debut in the top 10 for the company and featured What would be the intros for Ron Smackdown with the cross the nation and the beautiful people aside from that the rollout of Fan love songs was underway Vince McMahon's no chance drowning pool did a version of triple H is the game slow chemical Break the walls were all featured on that I Showed these numbers because it's important to see just how prominent WWE's albums were they sold they collaborated with well-known Bands and musicians they were able to create individual themes for many on the roster and from here things kind of started to go downhill But not before a little bit more success Anthology did really well getting the 13 and going platinum just 10 days after release Damn Certification but reach 12 on the charts if you haven't checked this one out I'd recommend giving the Kurt Angle song a listen the thought of Kurt Angle in a studio belting out I don't suck will never fail to make Success from here tailed off theme attic peaked at number 38 and then reckless intent debuted at 8 This album had Nicki Minaj in it who was part of Victoria's song before she really blew up as far as Discography goes they have four gold certifications and three Platinum's which is really good There's one man that I gotta quickly talk all right John Cena with that Astros fit all right with it I love it. That's the brief but memorable hip-hop career of John Cena Yeah, as far as a WWE wrestler goes anyways We started this video in the 1980s now we're in 2005 We're like get a genuine love of hip-hop music and his character on TV reflected that by 2005 He released his debut studio album You can't see me under Columbia Records this debuted at 15 on the Billboard top 200 went platinum and sold a hundred and 43,000 copies in its first week Wait what it went number 15 and sold a hundred and forty three K It's first week and it went platinum. I didn't know John Cena as a platinum album.  I want you to understand Your favorite rapper well Today's a lot of people's favorite rappers. It's not even getting close to that Not even getting close to a hundred forty three K the first week not even sniffing it Wow Got put respect on John Cena's name Got to put respect first week for Cena He'd gotten some mainstream recognition even wrapped on some commercials But his popularity as far as the mainstream goes didn't really take off like WWE would have hoped by the time the album dropped He shifted away from the character and that's not a knock on him being a platinum selling wrestler rapper is an insane feat But if you go back and look at the calculated approach that WWE were taking with Cena It didn't work out the releases continued, but slowly fizzled out following WWE the music volume 7 WWE music group had also put out uncaged albums Which consisted of classic Jim Johnston songs that had never been officially released to the public the last one of these releases came in February of 2021 at this point we're in the mid 2000s and there was so much music so much Collaboration you had albums dropping unreleased cuts. They were licensing themes like metalingus and no more words Each song had different artists and a unique tone and feel the ruthless aggression era was where Jim Johnston got to shine Jim Johnston is the composition guru behind some of the greatest soundtracks in the company's history that rundown on music I talked about he produced and wrote a majority of them sitting down and carefully crafting music That's representative of the character and beats which have landed in everyday playlist even today Jim Johnston's ability to think deeper than the character is something truly magical and it doesn't take much to see that He said that he looked at theme music as a dance You can have a great theme But if the guy can't dance to it, you're dead in the water Johnston was able to curate a sound that made its way into the mainstream and transcended the business in his time with the WWE he created over 10,000 pieces of music Multiple platinum selling albums, but most importantly created the soundtrack to many's childhood He was the guy who was responsible for the peak of wrestling entrance music Some of his biggest successes are Vince McMahon's No Chance in Hell Stone Colds I won't do what you tell me with the iconic glass shatter Of course Randy Orton's Voices, which was written and composed by Johnson, but sang by rev3 before that burn in my light with mercy I personally love it the Rocks electrifying Brock Lesnar's next big thing Undertaker's rest in peace Kurt Angle's metal the broods theme, which is fantastic Ultimate Warriors theme. There's so so many hits he created during the late 90s Well into the 2010s that we could make a 25 minute video on it No problem that is awesome Emotion and perfectly tailored the music to the character adding storytelling into the fold and not forgetting about the stylistic elements either Brock Lesnar's gave you a hard metal beat and the riff at the beginning That something was about to go Blooded killer who was a loner walking alone today. I love that one that I walk alone with the pyro at the beginning Love that I walk for miles inside this Love it dog take me back Randy Orton had burn in my light and that makes complete sense. You have this young kid. He's cocky He's a maniac. He's better than every one of that thing Represented that like I'm not here to play you're gonna watch me kick ass and pass you by There's a clip of how Randy Orton's theme came together and he talks about Orton being a quieter character He says Orton's a character that's just mad at the world and he wants to get back at everyone Hence you get the lines you got your rules and your religion all designed to keep you safe He said that he tries to start off every song with something unique to the character Think about all those riffs that I played at the top of the video What set the music apart was the instant Recognizability rocks catchphrase Austin's glass shatter takers gong fully scar crash with him You saw involvement from the wrestlers in the music I'm pretty sure a lot of you guys when you were younger thought that the wrestlers actually sang their song Which is crazy to think of right? Turn heel they'd get a more slowed-down version of their music more dark and cryptic and it wouldn't be a complete 180 They'd eventually go back or they'd get a new theme altogether that would still fit with that a very important factor I mentioned at the top of the video was collaboration with Johnston's music He would bring in the right band to form a different and distinctive sound for the music saliva finger 11 kill switch engage Disturbed kid rock motor head to name a few he made the Randomest wrestlers have such good theme songs and he was the one who populated the catalog of WWE's music He would play instruments and the ones he didn't know he learned to play just enough so that he could get the theme done diverse characters different shapes sizes occupations rock metal pop country rap punk R&B reggae The guy made up in jobby song really well done and that's damn I'm one. I'm guessing he probably did Kofi song y'all remember a Kofi when he was a Jamaican From a brown guy the point is chances are your favorite WWE theme song was done by Jim Johnston But now things aren't the same. Here's what he said about the current landscape of WWE music I don't know what's happened to the music is so bad these days. It's just like Just sound effects and noises and stuff It doesn't have anything to do with the characters and the storylines anymore and and that's That's the essence of this business are these characters and storylines and and That's currently lost. I don't I don't get it Johnston was released in 2017 after 32 years with the company and it was a random release that really didn't have any rhyme or reason to it He himself said that his and Vince McMahon's Relationship had drifted apart and as the company was changing away from the rugged sounding music to a more 2010s hip-hop pop And polished sound the creators of that sound were the band CFOs in 2014 They joined the WWE the hiring mark the first time that WWE had hired music producers from the outside Because normally they choose to do everything themselves if you guys remember in 2012 The Roth theme song was tonight is the night that was the group's musical debut for the company Their biggest hits were AJ Styles as phenomenal Sasha Banks Shinsuke Nakamura Bobby rude Kevin Owens Sami Zayn Becky Lynch among others that whole NXT generation was carried by them But when they came in there were complaints of their music and then I mean tonight's night I ain't really careful.  But some of AJ Styles theme song. I like it. Sasha Banks theme song I'm rocking with it. The people he listed their theme songs fit them it works But that tonight is tonight knew that did not I just I didn't care for you guys All right, it's like lacking originality as well But you do have to give them credit the group will obviously lasting much less time than Johnston Did a good job and have some music Really sneaks under the maybe they did Kevin Oh Kevin Owens theme music because I like his as well I love Kevin Owens theme music Johnston did have some tough music as well Well, Johnston usually intended on making a full song something that would basically land in a playlist and you could play every day CFOs were extremely reliant on looping They'd usually make one verse one chorus and then loop it for the entire song People sometimes act like they didn't create good music They were paid to create a crowd popping loop and they did that at least they had individuality and Recognizability Johnston looped as well But he looped two parts instead of one if that makes more sense during their time with the WWE They had two number one singles on the iTunes Soundtracks category Shinsuke Nakamura's Rising Sun and Bobby Roode's Glorious They exited WWE in 2020 due to issues with their publisher and what WWE has now done since CFOs is no longer There is change a lot of those songs with whatever they can basically fill them with cuz obviously they don't want to pay for them Income Def Rebel who have had some good music But it's fair to say in the entire musical library and out of the music producers that the company has had have the most Unoriginal sounding music a lot of the time. It's the same synth with every song music doesn't have identity It's a fast-paced instrumental very reliant on heavy guitar chords or the off hip hop beat No vocals and when there are vocals they're random soundbites that don't resonate with the wrestler Yeah, fair to say that they haven't done a good job But they've missed a lot more than they've hit for every head of the table There's a watch me and ten other uninspiring songs and fans have vocalized this a ton The other problem is when a Roman Reigns fits his even though he's not saying anything it fits his persona When I remember when the first debut people were rocking with it because he came off like the final boss And he is proven to still be the final boss with all his powers all his special abilities It's like it makes sense. It fits his character, but now that he mentioned that it You you rarely hear any theme songs except like the older ones with people saying anything. They're just instrumentals Some of them people are saying stuff like Bunker Bellers you have somebody rapping or what not, you know, some people are saying stuff like Austin theories his a-town down one, but it's not too many of them does start to stick It becomes synonymous with someone it gets changed out of nowhere to the point where no theme song is safe anymore The complaint in the current era is everything sounds too similar and a lot of the instruments are the same and Jim Johnston had generic songs too. Let's not act like he didn't but the skill they've come to now is tough It's also hard that they have such tough acts to follow up There are some themes that do stand out in the WWE, but they're few and far between I've really emphasized it in this video WWE lacks an original sound and that's just not a consensus by the fans Former composers are saying that as well They lack collaboration as far as they're reaching the mainstream which was once ridiculously high today There's a lot of artists who mentioned wrestling and wrestling stars in their music There's been a few wrestlers to be prominently featured in music videos and even get their own songs Some themes have transcended wrestling and by many non wrestling fans can be identified in an instant But there's a huge difference in what theme music and their general connection used to be and what it is now For over three decades WWE had an incredible track record when it came to their in-house music But in recent years the decline in care and quality has really been lost as of the recording of this video It feels like we've seen the peak of WWE music and collaboration Superstar is an overall hype. It's all died down The resources put into the music by the company are almost non-existent and they can do that But they choose not to the music produced for a majority fails to leave a lasting impression and feels soulless Flat and lifeless it sometimes feels like when they need a new theme They don't look who the theme is for they just take out drum track 11.Wave Seems just lack a lot of what made it special and the fall of WWE music is simple They don't allocate enough resources to the music There's a failure to understand who these theme songs are being produced for it And it seems like it's all assigned at a random order for fans of the WWE Music was very influential in their original taste of music as crazy as that sounds Listening to it introduce them to a different genre of music different artists from pay-per-view themes to bumper themes and promo packages Fans would listen to WWE music Unironically when you look at the 90s It shows you just how much music resonated that fans were eager to buy albums and yeah for themselves WWE music has fallen down a whole of parody music producers like CFOs and Jim Johnston are Dearly missed for the company and for a company that used to prioritize music It seems like that's the least of their worries right now. The company just lacks a signature sound WWE and the music They produced had incredible heights that literally launched the promotion and as time wore on they reached such a high quality of music Only to come spiraling down. There's so many different versions of themes so many pieces of music out there by the company Now failing to find that same magic Maybe it's just a microcosm of what music has become and maybe it's just a rise and fall with the sport of wrestling on its own As they say when words fail music speaks and right now WWE's music is dead silent Hey, I'm in the grants with them, bro The music is not the same shout out to superkick studios once again for awesome video It's not the same. I didn't even know they were selling platinum records Didn't even know this Topping charts damn near never knew but you can tell the difference. You can tell that Vince is he kind of just put the music on the back burner. He didn't really put emphasis into it It was just you know a let's put something out there that's not that cost effective gets the point across and boom The fans won't know and we do know a lot of times A good theme song can help a wrestler get even more over Especially if it's catchy especially if it's something that people remember people want to interact with and it works it does Like for the longest time when they changed self Burn burn it down music at first it was you know They had to burn it down and then you had the the drums going crazy and it kind of worked But then they changed it and people weren't feeling it and then they I think they changed it again And now you have that It caught on He was a heel for a while and people were still chanting His theme and it worked It worked set funds is all obviously still over heel or face doesn't matter fantastic in the ring great promos You know it's he's already uh, you know, uh made uh, you know made player in wwe But it also just works it gets people invested and I'm always gonna say this you if you have a good theme You you already you already have the people there All you got to do is make sure what your character does in the ring. It's important. You got the theme. You're good, you know, so I definitely agree with agree with him The music in wwe is not the same even when it comes to Their the promo build sometimes they they pick some good songs and Sometimes they really don't be picking songs that you would think match like the pay-per-view theme You know it it that all plays into part of everything, you know, so comment down below Let me know how do you guys feel about the current state of wwe music? Do you feel like it is gotten stale and do you know, you feel like maybe They should get back to more original songs for a lot of these wrestlers Or do you like the way wwe music in their theme songs or for wrestlers are being played now? Let me know down below. I want to get your thoughts and opinions on this But I appreciate all of the support you guys are showing on the channel row to 150k and I am still You know this beauty youtube wrestling champion of the world. Appreciate y'all kicking me. See y'all next one. Peace