If the priority had been reaching a ninth straight NBA finals, it had to be Go to Philadelphia. If he thinks he's the first and second best player, good luck with that Houston. They stuck with Gronk for this year if they're going to continue to have Super Bowl aspiration. We have certainly seen better games overall here at this World Cup in Russia, but there are no style points for France, just a ticket to Sunday's final. What was the difference for them in the end? I thought France today showed a real maturity in this game, it was a performance that was fitting for a semi-final. It wasn't this counter-attacking style, it wasn't them opening themselves up, but when they needed to, they defended well. I thought Belgium were poor tonight. Martinez, as much as we talked about his tactics against Brazil, I thought he got it wrong. They had no width on the left side, they were very predictable. Probably by the way you played, he was fantastic. We know what you're going to get out of Cante, but we've still got more to come from in Bapé and Griezmann and the way Giroud played a coming up against, maybe if it is England, he'll be happy to play against that kind of defence. So you feel that there's a lot more to come from France and they won't be bothered who they play. I think France would fear anyone now. They're full of confidence, beating Uruguay, Belgium now. They're improving with every game, defensively and offensively, so they're in the final, they don't care. I don't think in the end that LeBron ever really, truly, heart-to-heart considered going to Philadelphia. In the end, this decision was about his priorities as he enters his 16th NBA season. If the priority had been reaching a ninth straight NBA finals, there is no doubt what this decision had to be. It had to be go to Philadelphia. He trusts Magic, he trusts Rafa Linka, that they're going to be able to surround him with the pieces he needs to not only go out and compete, but to win a title. So I absolutely believe the Sixers were in the running, but it just came down to lifestyle and fit. He felt moving forward. The Lakers would present the better chance for him to win a title. I'm all for the challenge of him going to the Lakers, knowing what he's up against. There's legends being hung. I mean, jerseys are hung and statues out front. To be able to go to a team like that and say, you know what, I want to challenge myself in the West to try to do this, I think it says a lot about him. Now, again, it was a dual situation. It was lifestyle. It was also professional. I think that the Lakers for him always made the most sense because it was the opportunity to resurrect basketball in LA, win a championship, put himself in the Magic, Karim, you know, that type of stratosphere, Elgin Baylor, Jerry West, Kobe, yeah, exactly. And the fact that Philadelphia was a little bit rudderless in the front office to me, not that important because Brett Brown was kind of the trigger man and they have ownership. And I never really thought that from a basketball perspective, the Sixers were a great fit. LeBron knew, no matter if they got Kawhi or not, that he obviously knew Paul George wasn't going there when he signed, he had Paul George already re-signed, that this was not the best place to win this season. This, if LeBron wanted to be mercenary LeBron and sign a one-year deal with Houston or with Philly and then potentially make another decision next year, do another short-term contract, there were places he could go that would be an easier path back to the NBA Finals. The 76ers general manager at this point with the talented roster that they have, they should have moved on. He shouldn't be sitting there talking about, you know something? The girl gave me a kiss on the cheek and we was getting ready to start going steady. But she wasn't even thinking about that. She was just trying to be polite. So I think it's really irrelevant who was second, who was third, and who was fourth. Carmelo is not the same offensive force. If you wanted to play like he did at the Knicks, get up 20 shots a night skill, you're not going anywhere. So if he's going to be willing to come up the bench and understand, you know what? I'm the third or fourth best player. But right now, this juncture in my career, this is where I am and this is what's best for this team. I think he can be a viable option. But if he thinks he's the first or second best player, good luck with that, Houston. Carmelo Anthony will be a liability for the Houston Rockets. He will be more negative than positive at this stage and age because unlike LeBron James, he has not stayed in supreme shape. His body is still the same body that he was dragging around in New York, and he never quite got back in any kind of shape.  He's going to be, for the first time in his basketball career, being teamed with a guy that he, I don't want to say looks up to, but that he looks even eye-to-eye with and that he has such respect for in Chris Paul if he does go to Houston and he is, for the first time, I believe, staring at his basketball mortality. He knows that if wherever I go next it doesn't work, I'm done. And so if that doesn't make you go through some type of adjustment, then nothing will. My biggest problem is going to be to buy in defensively because that's what I saw from these other players. I saw their stars, Chris Paul, Harden, Arisa, all these guys sacrifice everything, offense but more on the defensive end. I am not a Carmelo guy. I would not have had Carmelo come to the Lakers. But if there's a chance that it works for Mello, the only two places it could work and you could win with him in the league are the Warriors and actually the Rockets. Remember, Carmelo Anthony coming in on a minimum deal. That's what he would come in on. A minimum deal is completely different than Carmelo Anthony making $27 million. Darrell Morey runs the Rockets. He's an analytical whiz. He's on the forefront of analytics. Mello is no longer an elite analytic player. I know. And of the 82 forwards in the league, he's 72nd in defense for forwards. I think Houston's going to sign him. Are you going to be brutally honest with Carmelo when he comes in and says, this is your role? You got to do it. You have to do it from day one and say you're going to play 20, 25 minutes whether it's coming off the bench or whatever it is. You got to be honest. Second, Carmelo, and this is so hard, Colin, for a player of his caliber as he gets older. When he looks in the mirror, who does he see? Does he see Carmelo from 10 years ago? Or does he see Carmelo today? I'm very surprised considering Skip that we're two weeks away from most teams being a beheading to training camp. I would have thought this was something that would have happened if it was going to happen. It would happen if it started for agency. Or at least by the draft. Coach Belichick, normally he wheels and deals. He likes draft picks. He could have got something for him. Still doesn't mean it couldn't happen. But I'm surprised that we're still talking about Bronk possibly being a trade block. I'm stunned by this. And I also believe that this trade is still on the front burner, not on the back burner, but on the front. And I'm going to remind you about a month ago there was a report up in New England which was shot down by the Patriots PR staff. Yeah. But it said that there were offers on the table for Gronkowski from the Titans and the 49ers. Both teams with connections to Belichick, obviously. And here we go again. We have Belichick versus Brady and ultimately versus Kraft. I don't see it happening. It doesn't make sense that Tom Brady at this advanced age, him and Belichick trying to win Super Bowl number six, they would trade. It's too late for that. They got to eat that. They stuck with Gronk for this year if they're going to continue to have Super Bowl aspiration. Because if they do trade them, they will be off the books as far as me making it to Super Bowl 53 in Atlanta. Some people watch and they're like, man Belichick's always done stuff like this. Cuts lawyer Molloy two weeks before the start of the season. He gets rid of, doesn't bring back Deion Branch after he wins Super Bowl MVP. He trades Randy Moss as soon as he starts to talk a little bit. This would be different. Even it's different than trading cooks because he traded cooks before, he knew how old Tom Brady was, but he traded cooks before the draft when he knew he could use that draft pick to maybe replace their left tackle who they lost in free agency.


Today on the channel, we are returning to what is probably the most expensive Dragon Ball game I have ever personally played. That game is, of course, Dragon Ball Legends. You know, funnily enough, I was going to call this video the most expensive mobile game ever made, but Diablo Immortal came out between now and then, so... Still though, with the fourth anniversary finally upon us, Dragon Ball Legends has decided to drop my favorite form of Goku, Mastered Ultra Instinct, so you know I had to meet up with my friend, Nanou IRL to record some dual summons. That's kind of why the audio is going to sound weird, because we were, you know, actually right next to each other.  UI Goku is here, Nanou. Why did I fly out to... Why are we doing this in real life, bro? I'm not even showing my face. Yo, what's up, man? Ha ha ha ha! You got any Kenobi? No, actually, I couldn't find any on the way here. I want to watch Kenobi with Kenobi, bro. That was literally the whole plan, and it kind of felt through. But, at least we're able to follow up with Ultra Instinct Goku, Mastered even. Are you just jumping in? I'll jump in first. I'm on step number two, you can't go back to step number one. Why don't we have a little match here, Nanou? This is a normal summon for you, right? This is a seven person. Okay, so I got, what, five or three? Five. Five. So I'm going to literally get UI Goku in my five. We'll wrap the video up, we'll just go home. I think it's legitimately going to happen, by the way. What do we do when this video ends? Are we just going to do a podcast? Yeah, and I'm down. What are your thoughts on the 90s as a whole? As a whole? I'd give him a 10, you know, a great time. Right, it's such a great time. They just don't make things like this. I just want to give a shout out to the plastic, or no, paper cups, with just that excellent pattern on them. And also want to give a shout out to like bowling alley carpets. That's pretty 90s. What about movie theater carpets? That as well, yeah, I love those. Just an overall excellent experience in the 90s. About a, yeah. What are you getting into over there, bro? Absolutely nothing. Thank you for asking. Green skies on Namek? Not a single pod in the sky. I'm a Super Saiyan. Are you at least Super Saiyan? Nope, thanks. What's going on my Super Saiyans? Not the best YouTube intro. Goku can rework that one. Yo, I got Dispo, the extreme Dispo, he's new. OK, he actually is fairly new.  What'd you thought you'd see? I got urine. I don't have urine. I don't have urine. I wish, but no. I really... Sarbon? That's a cool character. I'm a kid, bro. Throw him in the trash. He's not who we want to see right now. Man, dude. Imagine I have all the EXs in your multi-man. Could not be me. It definitely could be me. I love that Super Saiyan 2 art. He's out of fact. It is. Bro, look at that. Tell me this aren't even sick. Oh my gosh. I can always go through all these screens. Look at that. Hey, he do me mid-kick, bro. Look at that. That is sick, man. Dude, that is, man. As far as this pure raw dragon ball hand-to-hand combat, Maja Vegeta vs. SSJ2 Goku is like... I'm giving it a pretty high score as well.  He up there. They just don't make him like they used to. You know what I mean? I just don't. I could agree, honestly. They don't even make a dragon ball like they used to. Yeah, that's mostly why I said that. I was gonna bridge into that, but you know, you had to do it first because it's your channel and you're the answer. So you're getting all these cool animations. I just... I'm getting a text message from Ryan. How much time y'all need, bro?  Get out of here.  Do you think I'll get him now? You are literally your most dragon ball legends players. I mean, you're... Yo, shout out, Chichi. No, no shout outs to Chichi. Bro, please. Shout out mine. Yo, shout out mine, though. Shout out mine. Shout out. Yo! Wait, have you... Is that Metal Cooler? It is. He's looking met... Wait, do you like the Metal Cooler movie? I absolutely love the Metal Cooler movie. I know it used to be the only thing I owned on VHS. I don't want to get into it. It's a long story, but... Wait, what? What? What do you mean it's the only one you owned on VHS? It's the only thing I owned on VHS Dragon Ball related. I watched it a ton. Wait, me too. No, no shot. Neno? Yeah, for real. Damn, we really be watching Metal Cooler. That is crazy. What's your favorite scene? Um, if I had to pick one single favorite, it's probably the one where they're like, you know, they look up and all the Metal Coolers are right there. No way. I don't know. It is what it is. That's like my favorite scene. I mean, there's a few. There's some Godlike ones. There's a few. So it's like, that whole movie's honestly... I just looked at your screen and you're in space. Oh! And here's the thing. It doesn't mean what you think it means because it can be both Vegeta and Uaigoku. That's not the Vegeta we're talking about here. It can be both Vegeta and Uaigoku. We both know who it's going to be. I just want you to know it can be both Vegeta and Uaigoku. Oh! Yes! There's still a chance I win this thing. Maybe even right now, gold text. I'm still looking up. I'm mad scared. That is a dope. Like, that's a dope shot of Freeza though. It is. That was a good time to be Freeza. That was a good time in Freeza's career. That is a pretty ugly card art. It is. It's yeah. That was not good. That's pretty much a big miss, honestly. Oh! Just kidding. That's a better one. Yeah. Even that has like a... I gotta stop looking at your screen. You know, I got a little tau-pai-pai. The action one. It just hurts when I look at your screen and then look back at it on my sorry phone. Oh, golden text as well. I thought Broly was going to show up, man. Wait, wait, wait, wait. Hang on. No, no, no, no. This is my favorite animation. This is Super Saiyan 3. Here's something we hope you really like. Oh, God. I just stopped it in my tracks, bro. We know what it's going to be. Dude, Dragonfist is so dope. Dragonfist is so... Damn. Dragonfist is... No! The game hates me, bro. I gotta win this video, bro. I want to win so bad right now, man. I don't know why we made this a competition, man. And I'm risking it on my free summon, notoriously trash summons, but it's free for a reason. Five pause. Talk to him, Vegeta. Vegeta said no. Vegeta said it's my time. You do it, Vegeta. Only you could bring out the best of Goku. Kakarot, you can't get U.I. Goku, so I will. Just made his seconds away from falling out of the ring, giving his last energy to U.I. Goku.  Damn. Definitely not my favorite part, GT. Damn. If I'm being honest, Rildo was... Yo, Ryan literally typed out, get out of my... Get out of here. Rildo's one of my least favorite part. I know there's a lot of people that always, like, crap on Super 17, but at least he looked cool. I liked Super 17. Like, I know the whole them coming out of hell thing was kind of like, but I actually thought it was cool. I was like, yo, self-reasoning as a kid? I was like, bro, what? This is sweet. Bro, what? No pause, blue skies. Wait, do you hear that? Hang on, wait, though, did you hear that? Yeah, I hear it. It sounds a lot like Broly in the distance. Hang on. Oh, man, it sounds so much like Broly in the distance. Yeah, he's in the distance, all right. He and Far off in the distance.  Yeah, actually, so far, I can barely register his power. Whoa! Nanno? Oh, no, Broly's fighting back. Nanno's just, Broly's throwing hands with the video right now. Nanno's offline, but I'm still here. Are you getting a Discord phone call from Broly right now? Are you picking up? Absolutely. That's what I'm saying. Right now, I need to call him and just see what's going to happen.  Yeah, you're going to take that opportunity. Hey, oh, Broly, I was just wondering, what's Chila up to for real? Oh, my God. I mean, OK, hang on, though. What else do you say to Broly? Like, Broly, of all Dragon Ball characters to call you. Like, what is it that you say to Broly? I say, hey, man, how's Vampa? How's life treating you? How's Paragus?  Exactly. Are you calling Broly again? Yeah, he didn't pick up the first time.  I hear the Discord call. I hear it. Hang on. What's he going to pick up? Oh, brother. He just, he's actually a Discord mod. Oh, man. Why is this guy a Discord mod? I hear this for this moment right here. You see him? This is so annoying. Kick that energy by him. Yep, yep. And boom. Do they kill, they killed that animation. Now, why have they not done it? I was going to say it's been a little while. I don't know. But man, they killed that one. They definitely killed that. And I would be killing me right now. OK. This is about being a perfect molding. This is about to be everything. This is about to be everything. This is about to be the summon that would complete anybody's anniversary. This is the, yeah, this is the whole anniversary. And there's even a Broly. Couldn't complete the video without that Broly. All right. And that's not him. And perfect video right here. Ooh. Looks like Broly's a big fan of a Gita. Oh. Well, why Broly do like laugh right now? Why Broly do that to you, Peri? He knew what you wanted. He actually just banned you from his Discord server. Wait, what is going on, man? What is going on? There's no Broly animation, though, because Majita's was just showing up in my summon. I'm hanging up. I said, Fidu, Majita is going to get things done. I mean, you would think, can I please get anything? Go who?  Dragon Ball Super, Super Hero is going to be the best movie of all time. Wait. Damn, big Vegeta fan, Nanogenics? Nanogenics, big Vegeta fan? No, but Shinra. Wait, what is happening? Ooh.  Why? Why? Bro, are you serious? Wait. There's more. No. Why is there more? Imagine, though. It's still going. Imagine. Come on, give me an insane multi right now. Even more insane ones. That lasted forever in a day. It did, man. I just kept pulling SPs. I'm sick. How are you doing over here?  The video is entirely from your POV.  Quiet over there, Dotto. I sense it. Watch this. You think Broly's picking up? I don't think so. I don't think he knows where Nanogen is. I thought your dad might come back and then he didn't. OK. Yeah, well, you got me. All right, the dye didn't have wheeze come rescue. Wheeze? Ooh, wheeze. Yeah, I don't think he's picking up either. Yeah, no, I'm trash. I'm garbage.  Oh, OK, OK. That's some really dynamic baron. Double pan? Can we just be honest for a second? That's good art right there. Oh, my heroes. I got to finish with an extreme. You know, speaking of heroes, are you a fan of boys? The boys. I realize. Are you a fan of the boys? Really playground insults, man? Oh, we're both calling Broly. Finally. I'm not. I'm already dead. This is probably a wheeze, though. No way. Oh, it's a vegeta. At the end of my video, Broly's going to heed my call? No way. No way. No. I'm sorry, man. No, it's all good. Anyway, season three is back this week, dude. I'm actually super excited about it. I'll be checking it out. I don't know why, but you saying heroes made me think of the boys. I have no idea why! We're both getting vegeta blues today. And it's just depression over here. Is this really your last multi? I think so. I think I'm juiced. You're juiced? Yeah. I'm a juicer. Wait! Fake out! Just as I lost hope! And Basil's here to just make sure I continue to lose hope. And so is Goku. Oh, I looked up at your screen again. Big mistake. Huge mistake, even. A ginormous mistake. Yeah, I should be out here doing things, you know. It is what it is. Gold text.  I still have a chance. You've even gotten mastered UI in this video, haven't you? I'm not, dude. I just, I want one single UI game. Is that so much to ask for legends? Oh my God! I'm going to win! I'm going to win! I'm going to clutch it at the very end. My clutch muscle is raging right now. Clutch. Clutch. Clutch. Clutch. Clutch. Clutch. Clutch. No idea what this means. It's, man. It's the blues! You like the blues? Gotto. I worked so hard for this. He worked so hard for this. Bro, I got Vegeta. Yeah, you did. Oh no, gotto. I'm so sorry. No, no. Surely I'll get both. Not both of those. No, I'm so sorry. Did that Vegeta animation is so rare? Because it only, it only happens if you're getting one of the new videos. So the only reason you get that animation is if you're going to get either Vegeta or Uaiko-kun. Oh, I'm sorry, bro. Fine, I still got one more left to meet. Gotto. Yeah, listen. The video doesn't end unless there's a Uaiko-kun pool. So, like, someone's got to step up. Is that so? Yes. Well then, I'm going to have to pull him right here, then. This video ends tonight. I don't know why I keep thinking Broly knows my name. Okay, die.  Dude, Whis just does not be showing up anymore. He won't talk about someone answering some Discord calls. Vegeta just will not let me die. He is holding on for dear life. Whis, you know, Whis, I definitely see Whis as that person that doesn't answer texts or calls.  Yeah, Whis replies with, sorry, I was asleep. Man! Wait. I'm sorry. Maybe I'm just doing something wrong for real. Good day today. Don't worry, bro. Don't worry, don't worry. How many legends limited time do you got? I got a single one. Actually, I got the Vegeta a million times. That's good, dude. Date has changed. Return to title screen. Broly just kicked me out. Oh, lovely. Appreciate you, legends. Percent of you back to that. Maybe, maybe my, oh, comeback login bonus clutch. 200 crystals clutch. This might be it. This is the, the date change. This is my comeback mechanic. I'm activating sparking glass right now. It'll, it actually will let me keep summoning, even though the date has changed. As long as I don't go back. It's like, yeah, I keep spending money. Yeah, I know you're doing great. Keep spending money, Nanogenics. This is how you know I do this too much. You're over there. Like the video, I think it would probably be positive. Otherwise, but I'm just like summoning away. Yeah. You're trying to save the day. I, you know, I'm just out here doing things. It's for anniversary. It's like, let's go. Oh my God. Sitting with the cup on. You know what? I actually do need a quick cup on. I'm just going to do some iPhone games in this video. If that's all right with you. That's cool. That's cool. You do you bro. Listen, maybe I can clutch up in the video. I'm just, I'm just over here having a good time. You know, some of my good friends out of the way. Okay. I'm pulling LLs like left and right. I can't use half of them, but that's still, it is what it is. I'm going to lose here. Lisa's going to pick up. I'm kidding. I'm going to win here. Right here. This is you. I go. As I yod. Can I please just get some tokens or something? Like, is there anything I can exchange these metals for that's useful? There might actually be some, some CC you can buy in there. But don't you worry, Dotto, because I'm about to call in my father. I don't know. What is the ultimate battle SP guaranteed summon ticket? I'll buy four of them.   You can't, you like Goku with that, but. Oh, why not? Wait, wait, Dotto. I just thought of something. What's that? You have coins. Coins? What kind of coins, bro? Hook me up. Oh, wait. Is that what you just bought? Yeah, I bought four tickets. Oh, that's what I meant. So I still got a chance. Yeah. All right. So I can still make it then. I can make it into big city. You have a 5% chance, Dotto. That's huge. Make it happen. That's huge. That's all I need to hear. That's all I need to hear. At this point, the somber music. I literally texted Senna telling her to never contact me again. I played a game of cup pong. I got the new kill. Damn. Dude, aren't you excited for me? Yeah, dude.  Please die, Goku.  I don't know why, but Vegeta's saving me. It like actually makes me angry.   Like, I don't know why. I just, I'm like, Vegeta, leave me alone, bro. Please still leave me alone because it's not, whatever he's doing is not one. Oh, man. Dude, that's like a one-year card, bro. He's not helping at all. I threw up in my mouth a little bit on that one. Broly, please contact me. Broly, I'll do anything, man. Do you think it'll happen? I think it'll, yeah, Dotto, you're going to do it right here. I believe. Right here. You know, I've made miracles happen before, but just like right now it's right here. Dude, it's a 5% chance. It's huge. It's massive. I don't even like the same saga that much, man. I don't even like to say a saga like that, bro. Like, Raditz could be better, bro. Like, Raditz could be better. No! Right as you pull the ultra. Dotto, Dotto, it's happening. There's no way this isn't it. There's no way. Broly's going to contact me. That was my wish. My wish was for Broly to answer one of my Discord calls. Yes! Yes! Yes! Oh, my God. I'm finally altruistic, Goku. Yes! Finally, I'm a champion, Dotto. Wait, what are you doing? What's up? You get him, too. Then I'm just going to feel... Oh, I don't care how I feel, because... Let's go! Finally! God damn it, man. I knew I could do it. I just knew it was going to take some time. Man. Let me get a quick cup, Pongy. We're going to be crazy if I mash you right here. I got both Keflas and the same thing. She's cool. She ain't that cool. What's in it doesn't know is I just pulled Ultra and said, Goku, there's no way I can lose now. Oh! Back to Ultra and Stingoku. Yes, dude. But you know what's better than one Ultra and Stingoku data? What, Dotto? Two Ultra and Stingoku. It's going in from my final ticket. Don't think I'm playing, too. I will pull two back to back. I've been twitch acting this entire video. Hey, welcome to the new age. See, that's what I'm saying is today is my day. Yesterday was somebody else's day. Today is my day. I don't think I'm getting all sorts of good ones. That's just me, though. Vegeta don't. Oh, cool. Hey, I'll take it.  You know what? Play us out with a tune, Tapeon.


Hello, my name is Garnt Sarrantito here at the Human Performance Branch with Training and Education Command.  One great practice in order to improve your mental fitness is to find ways to combine mentally stimulating content while conducting physical fitness. We already know from research that physical fitness has positive psychological benefits such as reducing thoughts of depression and anxiety while boosting self-esteem. So as a marine or sailor athlete, when you are purposeful and intentionally steer your thoughts during a workout, you impact two areas of fitness at the same time. One option to consider is listening to a podcast that is educational or motivational while going for a long run. You can listen to music that has lyrics that are positive, encouraging, and boost your mental state and mentally prepare you for your day. If you PT out nature, consider just listening to the sounds that your surroundings produce such as the birds chirping, the wind blowing on the leaves, and anything else you hear. As you do, allow your thoughts to flow which can strengthen your resiliency as you simply process life and enjoy the beauty of the scenery around you. You may find that some of your most creative ideas and inspirations come while on a long run or hike while listening to the natural sounds around you. A second option is to incorporate spiritual fitness practices as well. Select music that you find feeds the intangible part of who you are. Spiritually uplifting music, meditation, guides, and personally chosen religious practices such as prayer and memorized texts boost mental and spiritual fitness while conducting physical fitness. A third option, bring a friend along with you and now you have added social fitness. So join us on the journey to boost your mindset and your overall resilience.


Good morning everyone My name is Sam Suresh. I'm from Kuala Lumpur, Malaysia and This is for my first WordCam in Singapore and Today my talk will be about building your first mobile application Using WordPress as a back-end So before I start how many of you are a developer here? Can you raise up your hands? Great Because sometimes people tend to abuse the word developer. So I'm going to ask this question again How many of you are a developer who write quotes? Great. All right, so Just before we move on about mobile application, WordPress powering 28% of website in the world according to the latest statistic from different different companies like like Alexa and browsers So WordPress evolved from being a block into a content management system I'm a technology instructor. I teach people how to build website How to use technology stuff? so the first thing when people heard of WordPress is they think it's a block So if you say you are building a WordPress Internet system Internet system using WordPress and they are just looking at you. Come on. Are you building an internet using WordPress? Because it's just a blog. So what you know what press comes in two flavors that what press comm and org so what press dot org is about the CMS content management systems that's where most of the volunteers are in and Now what press is evolving into apps platform What press taking some drastic changes such as now you have this Gardenburg editor in what press and we have rest API wishing to build in the car out of the box and Why you should use what press as apps platform Before I press it further how many of you have built your mobile applications One two Three great. So today. I'm going to show you how to build your first mobile application Even though you are not a programmer a coder anyone can build a mobile application Why what press has back-end for mobile application because what press is really a powerful and Most popular content management systems 28 percentage. That means you can get support. You can get documentation tutorials in a single Google or just read the documentations What press has built in rest API more than fifty two thousand plugins available in what press plug-in repository So any feature you can imagine you don't have to Build on your own. Just go to what press dot org slash plugins Expand it expand it and you can simply output that by writing a single page API Make it as a json and you can call it in your mobile application What press can be used for e-commerce a user management system content management system or anything you name it because there's Custom content types so you can create any kind of sites using what press and the most importantly what price use case concept Keep it simple and stupid So you don't have to really learn a lot of complex pages complex things to get started with wordpress Anybody can get started with wordpress because it's really simple and you just extend it any features that you need If it is required for you if it's not just go ahead. What's coming the call? So maintaining a custom Backend is a lot of work and it can be really difficult. Have you seen these? animations when the MGM movie starts I Believe all of you have seen this right so those days if you have the old movies And this is animations that will be played before the movie and have you imagine. What is in the back end? So it's not really easy to maintain a back end It can get this complicated It's just because if it's a simple back end. That's fine imagine you have you need to maintain a user directory with a lot of users and If you are building or your own back end that sometimes can be very clean and very efficient But if you want to add on a feature or you want to maintain it so that take a lot of efforts So you can use what press as a back end today I'm going to show you how to pull contents using rest API and display on your mobile app and package it for iOS and Android and something to place our app store Building your own mobile application. There's various technology available to build your own mobile application You can go for native application or a hybrid applications If you want to build a native application for Android, you need to learn Java Or you can include C++ that you learned during your college times into the Java and compiles and as an app Or if you want to build an app for iPhone, you need to learn Swift or objective C So if you want to cater these two major platforms and don't ask me about Windows phone I Don't think anyone using Windows phone except Microsoft employees. So If you want to cater both platforms, you need to master two different programming language That is native application development, but native application development has its own benefits and there's another technology called hybrid which is using HTML 5 Your common technologies that you use in web development such as HTML CSS JavaScript So you can use the technology that you already familiarized with to design your mobile application This is a comparison between native and hybrid in a native app It gives the direct API of the native your device API So it can interact directly with your device if you are building a HTML based application It is running in a shell or in a browser that you don't actually see So It's just kind of like a website that's running within your app, but it really looks like a native application performance wise native of course faster and better and Hybrid is kind of slow, but it's depending on how you optimize a lot of optimizations Ways available so you can just optimize your app and Can make it faster? Look and feel Native have a native look and feel the buttons the input boxes the taxes will look like exactly like Android interface or iPhone interface whereas in a hybrid you need to like do some styling CSS and you're just cheating the cosmetic And it looks like iPhone view, but actually it's not iPhone view It's just by the CSL or SCSS converting that into a Native view Distribution both both application can be distributed using Google Play Store or Apple App Store Notification and you can see some other Comparisons there so in the end you see the development skill required to develop hybrid application is using HTML CSS JavaScript which you use to customize your teams in WordPress, right? How many of you are good in HTML CSS or you can actually alter some HTML and CSS Great, so you can build application now so this is the capability overview of native and hybrid when you are building a native application you have full capability of the native application and And when you are building a hybrid application You still have the full capability, but you can export to multiple platform Whereas not if you can only export to one single platform So hybrid application benefits you can reuse the existing skills in web development into the mobile application Reduce cost of development so you don't have to hire two different programming with two different skill sets Same programmer one code base you can export to different platforms So that's true. You can build the application without learning native programming languages But being a web developer sometimes I can be biased towards the hybrid application It's always your call whether you want to go for native or hybrid Some application is really good to be developed in native programming languages Especially when you have a lot of communication with the hardware Hybrid application can communicate with hardware as well using Kodawa plugins So there's thousands of plugins available you can install you can communicate with cameras You can communicate with sensors so you can easily get started to meet hybrid applications and Immulate as a native application So now let's look at what are the technology used to develop hybrid application? Let's say you want to develop a Hybrid mobile application All right, that's I guess the other session just ended and I'm all just past about 10 minutes here Okay, welcome to everyone just joining in okay hybrid Application technologies so you can develop a mobile application using phone gap Phone gap is an open-source Platform that allow you to build mobile application using HTML CSS in JavaScript and then you can compile using phone gap build by adobe It's free for one app.  It's open source framework and Built by ionic team, of course, they have paid head-on services such as ionic creator and Ionic view ionic pro ionic dashboard pro. There are some paid services available so if you don't want to write a single line of code you still can build apps by using ionic creator and We have some other technology such as the marine by Microsoft. I don't use any product made by Microsoft usually Accept Excel because that's one of the amazing innovation by Excel by Microsoft So you can use the marine as well. It's they have interface similar to Android studio and you can build a a hybrid application But when it's built by a corporate company the the the open source community became limited so not much growth you can see in the future and Framework 7 is open source framework not really popular compared to a phone gap and ionic Intel SDK one of my favorite tool, please check it out. You can download from Intel website It's a free tool. You can drag and drop build your mobile application using bootstrap Unfortunately, this is not open source of freeware and Intel drop support for Intel SDK since the beginning of 2017 So it's really set They go sunset this software in coming years. Maybe two or three years later So today I'm going to show you using ionic framework Why because it's most popular framework among all the technologies that we have to build a hybrid mobile application Phone gap is another technology that Actually as popular as ionic, but why ionic here it is Ionic use a friend and UI that the look and feel looks like Have native application. So when you build using ionic framework your application will looks like a native application and ionic comes with a ton of Interfaces these are the interfaces in ionic you can see these are the startup screen for your app Buttons everything you can imagine just like bootstrap. I'm sure many of you know what bootstrap is, right?  So you don't have to write CSS JavaScript to create buttons boxes and whatever UI elements already building and people maintain it people troubleshoot the grid system everything in there So ionic is the same thing, but for your mobile application It's just like bootstrap, but for your mobile application Everything is already building the components. Just the stylings everything you copy the code and place it in and you get started So that's why I only is getting more popular and ionic team believes that HTML5 going to rule the mobile application in the future because Everyone can use it why most of us use WordPress today because WordPress is again Like I said is case is keep it simple So you can anybody can get started with a little basic knowledge on how to control your mouse and how to click things in your browser so I only also support a broad range of native mobile component like slick animation animations and also you can Install whatever Kodawa plugins available as I only also using Kodawa engine just like phone get So when you are comparing phone gap and ionic if you are using ionic you get Kodawa you got Kodawa plug-in plus You get all the user interfaces the amazing user interfaces in just a one line of code So building a hybrid application with ionic you need to skill set the first one is basic HTML CS and JavaScript Ionic using Angular JavaScript type as well as TypeScript. So that is new Maybe if you are not familiar with this you need to learn Angular a little bit So you can customize You can just read the documentation in the ionic. There's documentation for everything how to add a page How to add a menu how to add a splash screen how to add a plug-in everything is documented There's examples available.  So be careful with that But if you have no idea about command line to no problem There's one other technology called ionic creator drag and drop on interface on the web base You can it's a cloud technology you can use it. This is ionic creator, but it's limited for one application You can build one application in ionic creator. I'm just having a demonstration video recorded last night in my hotel room So this is ionic creator. You just start account go to creator or ionic.io start account create a new app and You can see when you started your app your app is already there with three different tabs You can just customize the tab colors and the tab names that you can add more pages You can add icons You can add all the elements. You can see the elements on the left bottom. So there's a lot of different elements Obviously the video is a bit slow. So I Guess I'm gonna skip the video because of time that the time I have is just left about 15 minutes to go so Share these slides later. You can play back this video the full video how to create and how to export it Once you export from here You get a source code which you still need to build because designing a mobile application is two phase The first phase is designing your application second phase is building compile it in into installable Package which is like APK or IPA APK is for Android IPA is for iPhone So that's like images and everything. I'm just doing drag and drop without writing a single line of code Okay, so now let me show you how to install Ioniq on your computer and get started and pull content from WordPress and display it So every time you update a post on WordPress that content will appear on your mobile application in your client So you no need to build your mobile application or update your mobile application again again and again So first thing is you need to install Node.js before starting with Ioniq. So just Google Node.js download Node.js Install it get it done. There's full tutorial in the Node.js website itself. Once you install Node.js You can run these two commands in your command line tool So Ioniq can be installed on Windows as well as on Macintosh. Most of my commands here are for Mac based The commands are slightly different for for Windows you can refer these commands the same command from Ioniq documentation It's just don't run pseudo in Windows. I don't think Windows shall accept pseudo. So To create your first application first of all I'm going to CD my location on my desktop and I just type Ioniq start just one line of Command so let's see how it works.  So what would you like name your project? So I'm call it same press just like WordPress. So you see there's a different options available now Whether you want to start mobile application with playable template given by Ioniq tab site menu or tutorial or Conference that are full stack conferring applications available as a sample you can just get started just pick one and Then the code going to download the codes required and now you can see the folder is created on my desktop It's just one line of code I'm just running Ioniq start and I got my application created right in here on my desktop and I'm opening this folder and this is a code structure downloaded from github and created on my On my desktop. So now there's another feature called Ioniq lab This is my second command. I'm going to run the second command Ioniq serve Dash L for lab. So what Ioniq serve does is it going to emulate the application on my computer? So I'm going to clear the code and I'm going to run Ioniq Serve dash lab and again, it's going to start a Lab environment that allow you to preview your app as you build So let's say you are changing a content on your application You can preview it directly on Ioniq lab see the browser is opened and you have a choose platform on the right top You can switch to Windows ops. No, you can switch to a iPhone or Android as well as Windows if you want to and You can build something so I'm going to open a file, which is the pages you see the pages just like HTML pages I'm going to open the home page home HTML and I'm dragging to my atom editor there You can use atom sublime or any editor your preferred text editor or even notepad if you if you're good at it So I'm just clearing my content the the the basic hello world boilerplate contents and I'm just saving that So what happened is when I save this and when I go back you see it's building automatically and it's showing me the latest The latest status of my applications So you don't need to have an iPhone to build an iPhone application anyway, so Now let's look at what press API how you can integrate your mobile application with wordpress There's a step one step two step three. So these three steps actually There's other codes actually I'm just creating a Ioniq card or Ioniq list item here and I'm just going to amend I'm going to fetch the title and the content extract from my wordpress website and In the second code, I'm going to add a HTTP module in the Angular so it can call the HTTP service and in the third step I'm adding there's a code here when you get my actual slide you can get the codes in full That's just a single page code that calling my rest API from my wordpress So this is a short video about the The three slides that I've shown in the step one and two. So I'm running again Ioniq serve dash L So now my mobile application preview will be started So here it is my mobile application and now I can I can see all my wordpress post Once I place the three codes. These are the wordpress post taken from 2017.qualilumpur.wordcram.org So this is what came Malaysia that we are organizing next month 25th in Kuala Lumpur It is taking these three posts from WordCam website and it's displaying on my mobile application So this is the actual site. You can see this is a WordCam website in Malaysia And these are the three posts I have from the home site and these are the exact three posts But there's one problem in here that when I click the details of the post So I'm getting some errors because there is no post detail page So to add a new page in Ioniq that's again just one single line command and I'm I'm attaching three different codes to get The details page is loaded. So now I'm showing you my final application which are Plus or minus just seven or eight steps to come out with this application So this is a running Ioniq serve again So it's going to compile my code and going to preview on the browser Okay, so now I have the post detail page So I'm going to click on one of the title there it is I can read the full post now Full wordpress post within my mobile application So what happened is that once I compile to my application and people install it the next time I post new mobile new post on my wordpress website They can they will be able to read it and there's a plug-in call one signal push notification If you install this in your mobile application and in your wordpress next time you make a new post Your users will get a push notification on their mobile device That's a new post available. What Camelasia just made a new post available. So make sure you subscribe to what Camelasia and Now how to export as an application once you finish your design phase with the seventh step that I outlined before this Now of course you want to export as a Installable mobile application if you want to install export it IPA is for iPhone APK is for Android. I repeat again for those just coming a bit late or on time I'm I'm early actually so To to if you are building on an ionic framework you can export into Android or Apple devices or even Windows devices. So you just build one application You export to multiple devices when you are compiling so you don't have to build for Apple You don't have to build for Android. You don't have to build for Windows unless you have money to do that so To build is once you finish your design phase now you want to compile as an installer You have two options whether you go with command line interface or you go with phone gap build phone gap build is a service by adobe You need to pay for it if you want to make a private application But if you want to make it open application, it's free or you can do this they allow you one free application So you just upload it compile it Download your installable application and delete it Or you can make it open source as well Upload it compile it delete it again. So no one else get your coat or if it's a private application again Looks like phone gap love open source. So if your open source is free So I'm gonna show you how to build using phone gap because this is the most easiest for most of you because if you're using a CLI you need to run on Mac in order to compile Apple iPhone application so you can't compile Apple iPhone application in Windows Unless you have a remote Mac that you can connect and compile it or nowadays They have a lot of hosted services that but I don't still find a way even though You are compiling phone gap to submit to play store. You still need to application loaders to submit it So somewhat Apple forcing you to buy an Apple device so there is five steps to to submit to Phone gap build to compile as a phone gap build the first of all you need to get Apple account Sorry, it's an adobee account. So make sure you just Register as adobee ID or you probably already have an adobee ID when you download Photoshop trial and keep on using it as a trial forever so Yes, that ID to log into phone build dot phone gap Com and this is the interface that you can upload the package That you have build on ionic framework I just keep one other slide before this that shows a slight modification need to make for one file Because ionic is building for ionic CLI and now you're using for phone gap So a little changes need to be made for your conflict But if you go through my site, it will be useful to understand it when you're actually doing it So now when I'm presenting I'm going to speak Skip some of the technical details. So it will be useful when actually it won't be really useful for those You're not following as a practical now So I just uploaded the package to a phone gap build and you see it is compiling uploading Once uploaded it shows my application there same press. That's my application name I don't I don't have any Icon you can actually generate icons and put it on the config file and then your icon will be there Ios is rate. Android is building now and once Android is built. Yeah, that's blue. I can click on the Android and There it is it is downloading my APK already. Yes, this APK you need to sign this APK and then you can send me to play store For iOS in order to compile iOS you need Apple certificate and provisioning files Which you will get from Apple developer dot Apple dot com If you actually paid them hundred dollars every year, you will get it. So Apple's developer account costs 99 dollar yearly Whereas Android developer account costs 25 Dollar one off so it's a lifetime account for Android and you can just build Android application Without even having certificate. You can generate your own certificate. It's just one command to generate your certificate It's called key stars in Android So you just generate key star and sign with this command and once you generate you can submit to Apple play store already but for iPhone you need to get the Key provisioning file. They didn't call it key store is provisioning file and certificate from Apple developer account And when you submit it, they're going to go through very tedious verification process probably You need to spend a lot of time to make sure your app is proper even the spellings the contents everything is proper They're going to check inch by inch before they publish it on Apple app store as in Android It's more flexible. So you just make sure you follow all the trademark guidelines security guidelines than your app is on App Store So that's how you export your app and if you are interested to see more examples I don't want to build from scratch Can I just start from something that somebody already build just like all the WordPress people we all always Just this by downloading a template and install the demo and learn from there So you can do that as well for ionic we have starters for ionic It's called starters in WordPress. We call it demo content You just import demo contents and I've an ionic. We call it starters. Just go to ionic Dot ionic framework.io and then click on the marketplace. This is marketplace. I'm not affiliated with this marketplace I don't get any commission to say this. So it's just a hint for you how to get started quickly You can just get any one of these starters and there's a lot of starters packages already available I mean application that people already build with WordPress with other CMS with many other geo location sensors cameras Just download it and run the ionic surf dash L. You got your application ready Just make changes whatever changes you need or if you are very familiar with Envato marketplace for your WordPress teams Go to code canyon search ionic starter There's a lot of ionic full-featured apps. You can just rebrand it and upload it. That's cheating anyway, so If you're interested to build a WordPress login application just now I show you how to pull content if you want to people login with the same user ID and password they use in your WordPress website You can look at this example Build by corn corner or w there a user in github It's on ionic 2 actually but ionic 2 and 3 is very identical not much change So you can just upgrade it to ionic 3 using adjacent web tokens So you can just log in using just Jason web tokens using the same username in password so your users can have a very Intractive applications, and you don't need to have a different database for the user login sensor on and There's another example available by Julian He built this amazing framework WordPress hybrid client using ionic So in this it's again a starter actually in this starter You already have all these features you can see you can pull your post pages custom post taxonomies Or else you can also search. Let's push notifications social sharing a lot of features. He's free and it's open source You can just get started your application with WordPress using this But there's one limitation in this is that this only work in Mac and Linux So if you are running on Windows probably you can use this because some of the plugins that you use is not supported by Windows command line Alright, so that's how you build your mobile application using hyonic framework and submit it to Apple or Android platforms Thank you so much. My name is Sam Suresh. You can check out the slide at samshua.sh Thank you, Sam That was a really techie techie techie. Hi techie information. I hope it's all sacked down in your heads I was really informative Thank you very much Well, yes, so you've mentioned that your slides will be available, right? All right So yes, if some of you must have missed the first part of his talk So yeah, you can refer to the slides. He will be making it available All right, so we are open to the Q&A for 10 minutes now So you have all the 10 minutes you can ask a lot of questions because it was a lot of informative talk I am hoping you have a lot of questions anybody Any questions none at all? All right Hi, thanks for the great talk. I was wondering if there's any limitations when it comes to using hyonic and HTML5 and If there are any features that you would absolutely have to do it on native for example GPS or this kind of thing, so What's your opinion on what cannot be done? Thank you. It's a good question. Actually, there's no Limitation when you go for a hybrid application. In fact, when you are looking at a hybrid native application Some of the features are actually if it's you need to write in a way that you are writing for a hybrid application as well so The only limitation is that it run in a shell So sometime when you're running a very complex process it can get crashed But I know some of airlines using Malino Air if you know heard of Malino Air Malaysia Indonesia's Indonesian company So they use this Hybrid so airlines using hybrid big market places using hybrid So you can communicate with hardware, cameras, GPS, whatever you want The only thing that I see lacking is the speed If just they have a different container just like Ionic now use a native container Compared to phone gap and other things. So when you're using Ionic you feel like it's totally like native That's beauty about Ionic Thank you, Sam. Any more questions? Yes Have you ever tried pulling from different webs where wordpress sites to go to that? app mobile app Yes, you can do that. So just like I did for home page I'm pulling from what cam a Malaysia website and I'm listed so these three codes It's within my home folder So let's say you have another folder is what cam Singapore folder is another page that a menu on your mobile phone People click on Singapore and they're looking at what cam Singapore and on that page you alter the same code But with different URL but default all WordPress sites have the rest API enabled out of the box So you don't have to do anything in your WordPress and just replace the URL with the same code in a different page There you go that page going to pull content from different different page, but you can get same Content different pages content in the same page as well Just need to make some modification in your how your JavaScript is calling that contents All right. Thank you Sam again. Thank you everyone


Hey, what's up guys? Today I'm gonna show you how to create a Facebook ad for your new Shopify store. So if you've just completed your store then and you're excited to get started with Facebook ads then this is gonna be the perfect video for you to watch. Or perhaps you've been running Facebook ads now then for a few weeks, maybe even a few months and you haven't quite seen the results that you hoped for. Then hopefully by watching this video, you'll be able to see maybe some of the places where you might have been going wrong. One thing that I do need to say before we start the video is that it doesn't matter how good your Facebook ads are. If you haven't got a professional Shopify store then people won't trust it and therefore you won't see the conversions or the results that you're hoping for. So make sure you get some honest and critical feedback on your Shopify store before you start spending money on Facebook ads. With that being said then, thanks very much for tuning in. I hope you enjoy this one. If you do, please do make sure you let me know by hitting that like button. Please make sure you subscribe. Leave any comments or questions down below. I read every single one so I will get back to you. And yeah, let's get straight into it. So here we are then in my ad account and the product that we're gonna be advertising today is this portable bike pump. I'm just gonna quickly show you the ad so you can see what it is, what it does, et cetera. I find that by showing you guys an actual real product example then I can be a bit more specific with what I'm doing in terms of how I come up with audiences which in turn should help you guys kind of understand the way of thinking. And no matter what the product is then the same principles will still apply. So if you're advertising a dog product or a cat product or a home and leisure product then the same principles will still apply when it comes to the targeting aspects. So to start the video then we need to go ahead and click create and go back to the beginning of the process which will be creating a new campaign. In terms of the marketing objective if you're using Shopify then I'm assuming it's an e-commerce store on your selling physical products in which case I would recommend going for conversions. Now if you have quite a large budget to play with so say a thousand pounds plus then what you could also do is alongside these conversion campaigns which I'm gonna show you today is you can run traffic campaigns and you can run engagement campaigns. And the advantage to running these two separate campaigns then alongside is number one is you get a lot cheaper traffic because conversion campaigns are typically the most expensive data you'll pay for. And number two is you'll build up the social proof.  You can build up the engagement on the post on your ad. And what this does is it creates social proof for your ads and your business, your brand. And in turn that makes people trust you more because you have more of a following. So when it comes to naming your campaign then I like to start with the actual product itself. So I'm just gonna keep it nice and simple just call it bike pump. And then the next selection or the kind of next part of the name is gonna be what the conversion objective is. And then what that does then is when you've got tons and tons of different campaigns in your Facebook ad account as an overview you'll be able to see exactly what the objective, what the goal is of that particular campaign. Now I'm gonna leave both of these switched off. Split testing is a bit more of an advanced strategy. So if you're just starting out now I would stick to the basics. And I'm also gonna leave CBO so campaign budget optimization switched off as well because by switching this on essentially you give more freedom to Facebook in terms of how they're gonna spend your budget. And in the beginning I'm a big believer of the results you get should be from the results of what you've done. That way it's instant feedback and you'll know if you've done something good or something bad. Whereas if you give Facebook the freedom to kind of expand your interests which I'll show you later and to decide how to spend your budget then there's no true telling that if you've succeeded it's because of what you've done or if you've failed it's because of what you've done or because of what Facebook has done. Hopefully that makes sense to the kind of point I'm trying to put across there. Once you've chosen your campaign name then go ahead, click continue and this is gonna take us on to the next step of the ad creation process which is the ad set level. So the way to look at it is like a three tiered thing at the top you have the campaign on the left here if you can see. Then you have the ad set which is where you decide things like as it says here it can be the different offers the audience sorry that you're targeting the different placements, the budget and schedule for this particular ad set. And then underneath the ad set you have the actual visual part of the ad so the actual ad creative. That being said then let's get into the ad set, different options, et cetera what we need to be doing here. So work in top to bottom. I like to name that ad set at the end and I'll tell you why later on when we get to that point. In terms of the conversion make sure you select your current pixel the pixel that is installed on this site that you're gonna be running ads for and in the conversion event this is a custom conversion I've got set up but your normal conversion and we'll just say purchase so make sure you select the purchase one. If it's showing in red then it means there's haven't been any purchases in the last few days. So all you need to do is head across to your store you can reduce one of your products to three so no price at all run a test purchase and then that will then be green for you. Moving down then dynamic creatives if you have your store set up on your actual Facebook page so you can ignore that for now again that's a bit more advanced same for the offer reason too let's just stick to the basics in this video. And now the audience section essentially this is where we're gonna be defining exactly who we want to target with this specific Facebook ad that we're running. You can ignore the custom audiences box for now because this is for when you've already been running Facebook ads and you've built some custom audiences and then built some lookalike audiences based on that. So for now, essentially what we're gonna be doing is running cold interest tags in ads. So this is where we can start to define who we want to show our ads to. So location wise I always stick to the UK for a new product so I'm gonna leave that as is. Assuming you don't know who your ideal target audience is then what I recommend is going quite broad with your age and gender so leave it as 18 to 65 plus go for all genders and then once you've run your ads for a week or so then you can then go into the breakdowns within your ad manager account and that will tell you then what sort of gender is buying your product and what sort of age range as well and then you can start to narrow your ads and start to kind of spend more money on what's working essentially. What we're gonna be most interested in and focused on is the detail tags in section in this video. So what I want to show in this video is this image here on the left as you can see the interest tags in image because this is essentially ever since I started Facebook ads nearly four years ago now this has been the basis for where I would start with every single product that I advertise on Facebook. This is the kind of strategy that I would use and then build things and develop things from here. The reason why I like this strategy so much then is ultimately number one is because it works and number two is because it makes logical sense when it comes to targeting and it's a great place for anybody new to Facebook ads to start because it illustrates how Facebook ads work quite well and how to target your ideal customer. So for example, then this one is obviously based on the golfing niche. So if you were selling a golfing product and you for example were to target Tiger Woods as you can see it's the biggest audience the audience is represented by the size of the circle it's the biggest audience to target and this is because Tiger Woods is quite a famous symbol and you don't have to be interested in golf you don't have to play golf you don't have to buy golf products to know who Tiger Woods is and therefore if you were to target Tiger Woods solely as an interest on Facebook you are going to be including those people those people who don't play golf as it says here in the legend the non golfers and you don't want to target those people because those aren't the people who are going to be buying your golf product. Now you can go one smaller than this and target Phil Mickelson. If you play golf and watch golf the chances are you will know who Phil Mickelson is because he's still quite a popular golfer but not he I wouldn't call him famous or I wouldn't call him a celebrity whereas Tiger Woods is therefore there's going to be less non golfers who know who he is as it says here in the legend again the casual golfers which means this circle here this audience here is going to contain a higher percentage of golfing enthusiasts and therefore you're going to have a higher hit rate and a higher conversion rate in theory when it comes to selling your golf products and you can even build on that even one further and go for bubble Watson. Now the chances are unless you're a golfing enthusiast you won't know who he is or if I was to say to you say Victor Hovland unless you're a golfing enthusiast and follow the PGA tour the chances are you're not going to know who he is so the only kind of people who do know who he is and therefore would be included in that audience as it says here in the legend is the golfing enthusiasts and of course those are the people who are more likely to buy a golf product and this applies to every single niche as well that you're going into so let's say for example you're selling a dog product in a dog niche this green circle could be represented by let's say I love dog pages you don't have to own a dog to love dogs then the next kind of level which would be like a higher concentrated audience could be let's say dog food pages again they're kind of you're more likely to target dog owners because people who don't own dogs the chances are they won't be linked to dog food the dog food interest and then again you could go even one further and one deeper than that and go for let's say dog training or dog walking because the chances are you're not going to be linked to that interest if you don't actually own a dog yourself so hopefully that kind of illustrates what I'm the point and how you want to go ahead and actually target your audiences so that being said then let's give you guys a real example of how this translates into your ad account so obviously we're in the cycling niche I don't really have a great knowledge of the cycling niche I wouldn't be able to name any names off the top of my head so what I've done is I did a quick Google search and I've come up with or found this list then of the all-time list of British male pro writers now I'm not going to go for Chris Froome because even though this is where sometimes it's an advantage not to have a knowledge of your niche believe it or not because if you haven't heard of the people the famous figures within that space then chances are they're a good one to go for I have heard of Chris Froome so I'm not going to choose him but I haven't heard of Mark Cavendish so I'm going to go ahead put him in see if we can target him which we can which we can and this gives us a potential reach then of 63,000 people and that's a bit on the small side I want to try and get that around about 200,000 so I'm going to go back to the list let's try the next cyclist which is Robert Miller we can copy and paste him in see if we can target him which we can't by the looks of things let's try the next one down let's go for Bradley Wiggins so we'll copy and paste him in and see if he comes up which he does 110,000 people so we add this and that takes our potential reach up to 120,000 now again it's slightly small I like it to be a bit bigger than this so what I'm going to do instead is just go ahead click the suggestions box and Facebook is going to give us a list of all these different interests that are related to the existing interests that we're already targeting so what I'm going to do then is I'm just going to go through these and kind of have a look at the ones that I've never really heard of before and then just Google them to see what they are so Pinarello I've never heard of Pinarello I think it may be a manufacturer let's have a look by the looks of things and they make bikes but what I want to find out then is that they're purely specific to the cycling niche because you don't want to target let's say Underama because Underama make cycling gear they make gym gear they make golfing gear which means within that interest there's going to be people from lots of different sports we want to find a brand that's specific to the niche that we're targeting so let's have a look Pinarello Italian Bicycle Manufacturer based in Italy so by the sounds of it then these guys would make an ideal interest to target so if we add them to the list that's going to take our potential reach to 300,000 people which is absolutely fine for this first ad set that we're going to be running now this checkbox here the Expand Your Detail Tagging Checkbox I get asked all the time should you check this, should you not now just keeping an eye on this potential reach just to give you an illustration of exactly what it does the potential reach is currently 300,000 people if I check this it goes up to 44 million which is essentially the whole population of the UK above the age of 18 so what it does then is it basically says to Facebook is that if they feel as if they can get more conversions by targeting people outside of these conditions that we've set then it gives permission to Facebook to do that now in the beginning I'm a big believer of not checking that checkbox because like I said earlier I mentioned it briefly is that when you're running Facebook ad you want to know that if something succeeds or if something fails it's because of what you've done so by leaving this checked off Facebook has to stick to these kind of targeting criteria so if this ad set fails it's because of me if it succeeds it's because of me and it's a great way to develop your skill when it comes to targeting because you'll soon learn what good and bad targeting criteria is with that being said then let's move on now if you want to target certain languages you can go show more options you can select different languages different connections, examples examples for example but like I said I want to stick to the basics in this audience and just go for cold interest targeting so let's move on to the placement section now this is something I have experience with and typically I'll know where the best conversions and where the best audiences are going to come from so in the beginning what I recommend is well it's difficult to say really because it depends on number one what kind of ad you're running so if you're going to run a carousel ad if you're going to run a single image are you going to run a video and then it depends on what size that video is what size that image is because it will and won't fit into certain if you can see like if you hover over this so Instagram feed we can see here that they recommend a square one by one but if we go for let's say the Facebook right column they recommend horizontal so you have to tailor this to the size of the ad that you're currently running because I'm running a video what I'm going to stick to is I'm going to get rid of audience network I'm going to get rid of stories I'm going to remove all of those I'm going to keep that in stream because if somebody's watching like a cycling video especially the chances are they're going to be heavily interested in our product I'm going to get rid of the search results because if somebody's actually searching for something the chances are that they're focused and they want to find something so it's going to take quite a lot to distract them from that focus that they're in I'm going to get rid of the in article two we'll keep the in stream and the in stream videos and then let's go through these one by one so Facebook newsfeed is a must because it's the biggest space on somebody's screen so they're definitely going to see your ad same for Instagram feed Facebook marketplace I'm going to keep because if somebody's in the marketplace then they're almost in that buying mood they're almost looking for something to buy so trying to sell them an ad selling a product through an ad almost goes hand in hand I'm going to go for the video feeds as well because I must admit I've felt guilty before of just watching videos one after the other for about half an hour in the Facebook newsfeed so if somebody's watching a cycling videos and they see our products for a cycling product then the chances are they're going to be quite interested in it I'm going to get rid of the right column because of the certain dimensions and because I find these tend to work best for retags and ads Instagram explore I'm going to get removed Messenger inbox I'm going to remove and I'm also going to I'm going to keep that because it fits the size of our video quite nicely so with that being said and let's move on now what will happen is if you go too small with your audience and then you come down here and remove some of the big kind of placement so as you can see that's reduced the audience size by 10,000 if I get rid of the Instagram feed it's removed it by another 100,000 so just keep that in mind again when you are doing your targeting and when you are selecting your placements moving on to the next sections we can go for show more options but there's nothing really of interest here unless you're selling like a specific phone case or some sort of power bank then you can come on to here, hit edit and then you can select all mobile devices OIOS, et cetera, et cetera and that way your tags and people using certain devices but because our products then applies to anybody using iPhone anybody using an Android I'm just going to leave that to all mobile devices and then the next thing we need to discuss then is the budget and schedule because this is a very important part to how your ads performance is going to go number one we're going to leave the optimization for conversions or conversion is a purchase because that's what we selected at the top here so this is the conversion event if you had this selected to view content for example then that would be the kind of conversion that you're targeting the next is the cost control now in the beginning you're going to have no idea what kind of average cost per purchase you can achieve so I would leave this blank for now and then when you get a bit more advanced and you've got a bit more volume going through your store so typically when I'm getting to about 100 purchases a week through a specific ad set then I'll start to kind of play around with a different cost control and try and reduce my costs that way but in the beginning I always leave it blank myself the budget and schedule I would keep it to daily budget at this point because there's no need to get too specific when you're running the initial ads we want to give it the best chance and possible so just run your budget through the whole day by selecting a daily budget and I want you guys to stick to at least 10 pounds per day if not a bit more the reason being is because there's so many people out there running five pound per day, six pound per day three pound per day, two pound per day so by spending 10 pound per day you're gonna outbid all of those people and therefore you're gonna get more favorable results so stick to 10 pound per day and then I want you guys to run your ads for at least five days as well and the reason for that is there's two kind of main reasons really number one is in the beginning your results can be very up and down so what you'll find is you might run this particular ad and you might get one or two sales the first day and then nothing for two days and then sales again so by leaving your ads to run for by for a few more days it gives them a better chance just to kind of stabilize and bring in some more consistent results plus by running your ads for five days you gather more data than if you only ran them for two days or three days and therefore when it comes to making that judgment and making that decision or whether you're gonna scale it or not or whether you're gonna narrow down on a certain age range then the more data you have then the more accurate decision you can make as well and with that being said then I just wanna finish on the conversion window because this is quite an important aspect of your Facebook ads it's also a popular topic I'll get asked on and essentially what this means is that you are setting the window in which Facebook will consider the results when optimizing your ads so what that means is as it is currently set so seven days click or one day view if somebody purchases if somebody clicks on your ad and it makes a purchase within seven days they will be considered towards that data when it comes to optimizing your ads whereas if you were to go to one day click or view somebody clicks on your ad and then purchases two days later because it's not within this conversion window they won't be counted when it comes to optimizing your ads so basically by having seven day click or one day view there's gonna be more data considered and therefore in theory now this is just my theory your Facebook ads will optimize faster which is only going to be a good thing and with that being said then guys that is everything I wanted to show you in this video I wanted to focus on that ad set because that's kind of like the area in which I see most people going wrong they're tagged in audiences that are either crazy too broad or they're tagged in interests that are not very high quality so that's what I wanted to focus on in this video if you want me to build on this or you want me to cover something else in a bit more detail just make sure you let me know post a comment down below I will read it, I will see it and I will respond to you as well finally, please do make sure you leave a like in the video, it will just kind of help this video grow in terms of views and how my channel will grow make sure you subscribe too it's something like 45% of people who watch my videos are subscribed so the other 55% make sure you hit that subscribe button and that's pretty much it thanks very much for watching I do hope you enjoyed it and hopefully see you in the next one too


This is the Remarkable 2 and last year every time I pulled it out that I did the office or a terrace people ask me What's it like because it's supposed to replace your e-reader your annotations But also your note-taking but does it really a tough question to answer something? We're gonna try in this long-term review You order your Remarkable 2 online and the basic device is $3.99 But then you need your pen as well and you need something of a case So you end up spending way more to get a total package You get a sleekly designed package that could make Apple jealous and by the time you have the device running You basically have an empty slate. There are two pens you can choose from the first one is the black one with the eraser Tip which will set you back 130 euros But this eraser tip is made out of plastic and the shaft is very fragile and actually broke in my back The other option is the white pen without the eraser tip, which is 60 euros What I would advise you is to buy the one with the eraser tip even though it's more expensive But protect it well and put it in some sort of sleeve There are basically four options to get stuff on here The first one is to install an app on your computer which sends documents from your computer on to the Remarkable The second option is to install an app on your smartphone, which basically does the same the third option Which I use most the browser extension which sends the page or currently reading on to the Remarkable and The final option is to use Dropbox or Google Drive integration. There's one thing to keep in mind though You can't install or send any e-book to the Remarkable Most e-books you buy are protected by digital rights management or DRM and the Remarkable doesn't support that So most e-books you've downloaded or bought in the past won't be supported by the Remarkable Which is a very big disadvantage The second big disadvantage is that those sync services we talked about are rather expensive You pay 8 euros a month to have Dropbox or Google Drive support Now that we have documents on the device, you really start to see where the Remarkable shines And that's the reading, taking annotations and making highlights No digital device I've used comes close to this experience But this is also where the greatness of the experience ends because after you've made these annotations or these highlights You want to get them off the device and the Remarkable doesn't help you out there at all They've made a layer on top of the document which contains the extra information But they are unable to pull the information out and help you create a summary of the story You've just read so the second thing the Remarkable should be really good at is taking notes like in a notebook I've tried it extensively and it's nice to take notes on you can't write really small But that's okay. The problem again resides in the fact that I want to take those digital notes off and save them somewhere Else so it's cannibal and readable later and for that they use optical character recognition or OCR But the quality of the OCR isn't that good So if you take notes and want to have it digitalized that doesn't really work And the way they do it is by sending you an email which feels very outdated in a date of the cloud The third thing the Remarkable should be really good at is drawing at least according to the adverts I've given it to two drawing experts and both said it's a nice experience But it doesn't come close to anything you can do with a vacuum or procreate on an iPad So that's not really a use case either So you might conclude that the Remarkable 2 sucks and part of that is absolutely true But after 12 months it isn't collecting dust or my tech pile. I'm still using it every day The funny thing is that the fact that it is a single-purpose device that doesn't do anything else and doesn't Distract you in any way makes it very useful for in-depth reading and in-depth taking of annotations The fact that you have to then manually create those summaries Takes some times but actually creates a moment of pause as well The fact that it's a distraction free and single-purpose device is actually a selling point I do think that the one field where the Remarkable could improve is getting those annotations and summaries off of the device easily They do get a lot of competition though The Onksbook for example is a way better device at the same price point Which does integrate way better in the modern cloud tools we have So the main question might be would I buy the Remarkable again and the answer to that is no There are actually better competitors on the market right now and the Onksbook is the best example It has the same size as the Remarkable has a very solid writing experience But it integrates way better in the cloud experience We're very used to in our offices nowadays a device like this is very valuable and create some really deep reading Experiences but this Remarkable where it's very well marketed might not be the best option out there right now


Good day everyone. My name is Crystal from the U.S. I currently reside in the state of Georgia I'm finishing up grad school, and I recently completed the ITTT TEFL course online Overall the course was challenging in various ways I had to relearn a lot of things that I had learned when I was a child and this course provided me with that opportunity to get back up to speed on things like past continuous, present simple, the use of auxiliary verbs So this course also challenged me in new ways as far as a teacher is concerned and preparing the lesson plan this definitely provided me with an opportunity to structure how to set up the classroom and utilize the learning style as best as possible so things such as classroom dynamics and Being patient and those things are something that came naturally So that was helpful for me in completing the lessons for those of you who struggle with that That's an opportunity for you to learn through the ITTT course And so now that I've completed the course I'm looking forward to getting involved with some of the local institutions here Locally and this course has helped me in preparing me to step in as a volunteers to gain some experience So that when it's time for me to finish school, I can be competitive to look for a teaching job overseas So if you guys are shopping around for different courses and programs that offer a TEFL You most likely will find yourself back to ITTT's TEFL course because it's very flexible It's reasonably priced for those looking to save a few pennies and it will set you up Competitively for those that are looking to teach English as a foreign language. Good luck to you all