Hey guys, what is up? Welcome to my channel. For today's video, I'm going to be doing a review of the two newest Vizier palettes. I'm so excited. So we have the Kashmiri Palette and the Bijouette Palette. I picked up both of these from the Vizier Art website. However, since these have launched, they have expanded to other retailers as well. So right now, both of these are available at the Vizier Art website. Muse Beauty Pro and Beauty Lish as well. So whatever your preferred retailer of choice is, I will have them all linked down below for you. So both of these are going to be $44 each. I will say, Muse Beauty Pro always has different bundle deals. So take a look at those first. I checked today. It looks like the bundle deal of the two palettes is gone, but they still offer different brush sets with the palettes. Just take a look. I'm really excited for these because the last couple palettes from Vizier Art, I haven't been as excited about, but when these two launched, I knew I had to have them in my hands ASAP. I thought they were beautiful. They fulfilled a need that I'd been wanting from Vizier Art to come out with. We have a fun colorful palette, which isn't something that they've done in a while. They've been sticking to more neutrals with some pops. So I'm excited to see basically a full colorful palette. And then they also have fulfilled my personal need for a more cool toned, kind of neutral-ish palette. I mean, if you're at all familiar with my channel and the colors that I like, this is an ideal everyday color story for me. So both of these are in the Itunzoo series. So what that means is they are inspired by previously archived Vizier Art color stories. They're updated and more modern. And I love the Itunzoo series because I feel like they are more fit for consumers. If you don't know, I'm a bridal makeup artist and I use the Vizier Art products in my kit because I love the quality and I love how functional the packaging is, but it's not always the cutest. And in the majority of their line, palettes are organized by finish, but the Itunzoo's are great because they have all of the finishes in one palette and it's just more consumer-friendly, you know? So if you are looking to purchase into Vizier Art, these type of palettes I think are really great. They're very small, compact, get a lot of product for a really great price because Vizier Art can be more on the pricey side. And it's a great way to experiment with the formulas. So I'm excited they chose the Itunzoo style to come out with and the color stories are so exciting to me. Now, from what I am seeing online, they are not indicating that this is limited edition, but you know in the makeup world that's subject to change. Seems like it might be permanent in their Itunzoo line. I'm just really excited for these. So I'm going to have time stamps for each palette. It's going to almost be like two separate reviews if there's only one palette that you're looking into or if you're looking into both. If I talk about both, watch the whole thing. That would be lovely. Anyways, let's get into the Kashmiri palette. Okay, so the first palette that we are going to get into is the Kashmiri palette. So here is what the box is going to look like that it comes in. If you need to take a closer look at the ingredients, they will be right here for you to pause on. Now you can see that these shadows are made in the USA and something that really impresses me about Vizier Art is they have a 36 month shelf life. These last probably two to three times longer than most of the eyeshadows on the market. That's another thing that I love about Vizier Art. Not that I pay too much attention to the shelf life. I take care of my shadows. I clean my brushes, powders typically last a longer time. They don't harbor bacteria like a cream product might. It's nice to know it has a longer shelf life if that's something that you pay attention to. Here is what the outer packaging looks like. I love that with this Itandu series of late that Vizier Art has taken to giving the packaging a little bit of a design. I think the design adds so much character to the product because Vizier Art is not known for packaging.  It's not about the packaging. It's about how it functions. So they've kept the plain packaging style but adding these designs I feel like has made a huge difference as somebody who is both a pro and just a regular consumer. I really appreciate what they did here. It's equally as functional and is just adorable. So let's take a closer look at the inside. If you're not familiar with this style of packaging, it opens up like this and you can use it almost as an easel. So this is one of the ways that you can have it open. You can also have it laying out flat. I really just love this style of packaging and then you have a nice big mirror. Here are what the 16 shades are going to look like. Now, if you aren't familiar with the Itandu series, I love that Vizier Art is doing this and I wish more brands would do this. They're taking their archived palettes and updating them or taking inspiration from them. So this one is inspired by the Kashmir Theory Palette which is a 6 p.m. palette. And I can definitely see the relation but this one definitely looks like a more refreshed take to it. Obviously, there's a lot more shades to it. So I saw this. This looks like the palette for me. This lean is quite cool. It has some nice lilac-y mauve shades that I'm really excited about. Taking a look at the palette, it looks like we have eight satin and shimmer shadows and then four matte shades. We'll get into swatching them and take a closer look at the finishes. So we're going to start off with the top row here. The shade names can be found on the Vizier Art website. Oh, by the way, something I forgot to mention about the packaging. Because Vizier is a pro brand, you can easily take each of the shadows out and put them into a z-palette, a magnetic palette. Or you can also rearrange these with their other palettes that are this size. So any palette in the Itzendu series is going to be the same size. So it's very easy to mix and match. For example, I use the Grande Pro 1x palette which is the same size as these pans. I could easily take out the shades that I don't use and put my favorite shades from here in there. So that's also really great how versatile the palette is. Especially if you're very into mixing and matching your shades and perfect for travel to really curate your old palette. Okay, but I forgot to mention that I really wanted to back to the swatches. So we have bubbles, laughter, and feather. Oh my gosh, yes. So we have a pinky lilac champagne. This is a satin metallic according to their website. Then we have a nude beige satin metallic with a shimmer finish. And then we have a pure vanilla with a matte finish. So these are the first three shades. Let's take pearls, burlesque, and flapper. We have a blushed tan with a satin metallic shimmer finish. Then we have a metallic satin caramel hue. This one I'm not getting as much pigmentation from. So I'm going to dip in again. Has a duo chrome finish to it. And lastly, we have a dusty plum mid tone with a matte finish. I'm not seeing too much of the duo chrome that they're talking about with the shade burlesque. And it does have a little bit more glitters than the rest of the shades. I feel like this could be maybe like a lid topper kind of formula. Let's do bootleger, jazz, roaring. Oof, this one swatched really good. A sienna mid tone brown with a matte finish. A light rose gold with a duo chromatic finish. Then a metallic deep burgundy with a duo chromatic finish. Now they're talking about these duo chromatic finishes. It's not going to be anything quite like the duo chromes that we're typically used to seeing, especially within the indie brand kind of category. I wouldn't necessarily call these duo chromatic at all. I'm looking for a shift. I don't see any. I do notice the shades that they label as duo chromatic are a little bit more sparkly and have a little bit more oomph than their regular shimmer formula. Final three shades. We have 20s retro and cigar. You can definitely guess by these names that this is based on a certain era in time. So we have a pale lilac with a satin metallic finish. Really soft and pretty. And we have a pewter with a satin metallic finish. Their satin metallic finishes in this palette seem a little bit extra. More glam and creamy than some of their other metallics in past palettes. This is their really good metallic formula that I love. This is one of my favorite because I feel like sometimes their metallics aren't giving me the creaminess and the shininess that I like. These are. And then finally we have a deep espresso brown with a matte finish. So that's what's going to give you the depth in the palette. And here are the swatches of the 12 shades. I think everything's swatched really beautifully in this palette. You can definitely see there is a color story here that's going to be very monochromatic and easy to create looks with. I'm very, very happy with these swatches. I feel like everything is true. It's the busy art quality. And if you aren't familiar with busy art for me, their mattes are some of the best on the market. I use their mattes in my bridal makeup kits because the shadows aren't overly pigmented. They're very, very easy to use. They have the perfect level of pigmentation and the perfect level of blendability. It's not going to be like the trendy matte eyeshadows that have too much pigment. They are on not the softer side. They're quite pigmented, but they're not overbearing on the face and they're just an easy to blend, easy to use formula. And sometimes they feel like their satins and their shimmers can fall a little lackluster. In this palette, they have their really good metallic formula that I love. So I'm going to do this eye and then I'll be back with the tutorial for you. Okay, so here's the look that we are doing. I wanted to put a lot of the shimmers on my eyes so I could see if they really differ from one another or if there are two redundants of shades. So to start off, I'm using my Tom Ford number 11 brush and then we're going into the matte bone shade and I love that they have this shade in here. This palette overall has a really great selection of shades just to complete a look. They have shades for every depth. They have different textures and different depths. So it really is an all-in-one inclusive kind of palette. Next, we're going into this mauve shade right here. I'm using a Kaleidos crease brush. I'm going to pat it in the outer corner and I want you to see this level of pigmentation. You see it has really good pigmentation. It's not too much, but it still gives you that oomph and then you can see because of the Vissy Art formula, it just blends out so easily. Even if you place it down, all of the edges are going to blend out. So I'm just putting this in my crease, running it through. I'm going to use a tip of this brush and I want to run it underneath my lash line as well. I know this is a fluffy brush, so be careful with this step, but just to add that definition there as well. So this is the color that we want to peek through underneath the look. With a refer number 14 brush, we're going to go into this shade right here. This shade is going to be so valuable in this palette because it packs a lot of depth. So I'm starting by placing it along the outer half of my upper lash line and then we're just going to blend it out and then kind of create a V shape. I'm actually going to go in with just a little bit more color and I don't want to over blend this, but I just want to add some depth all along the crease. I am going for a semi dramatic eye, but you'll see here, I want that dark haze over the entire crease just like that so that the shimmers on the lid pop more. I'm taking a pencil brush and I'm running this dark shade along the lower lash line, pressing it pretty close to my lower lashes. So this is working as more of a liner as opposed to a shadow. So keep it close to the lash line. All right. It's time to play with the shimmers. So we're starting off with the lightest lilac shade right here. This is a coastal sense brush, our IPA and I'm going to put this in the inner corner and then I will blend it in just a little bit, but nothing crazy. I'm just going to use the same brush and this shade seemed a little redundant to me to have both of these. So I wanted to put them next to each other so you could see the difference and this has a different tone. You know, they have a similar level of brightness but this one is a little bit more deep and gray. So there is a difference between the two. So I was very happy about that that they didn't look exactly the same. Taking another shade of brush, we're going into this pewter shade right here which these as a quad would create such a beautiful everyday look if you're into more brown tones. I of course had to go more into the lilac-y mauve tones and this is going to bleed into the darker shade. Finally, with an eSym V27, we're going to take the shimmery mauve shade. Pretty predictable, but we're just going to pop it in the outer corner right here and do you see how you can see pretty much all four shades of the shimmers? That means it's pretty good quality. In other eyeshadow brands, if the quality isn't as good, all four of these shades would kind of look like the same color. This side is looking better than this side, honestly. I'm going to blend out the crease a little bit more. So something that I noticed while I was using this palette is how easy this is going to be to create looks. If you just cover this side of the palette, you have mauve looks and if you cover this side of the palette, you have more almost warmer tones, leaning a little bit more neutral but pinky tones, brown tones. So it's very intuitive to use. I love the layout here. I think they did a great job. Okay, so for some final touches, I'm going to go back into the darkest shade and I'm going to wing it out just a little bit. So I'm starting from the end of my outer corner and winging it up. I'm also taking a little bit of that through the top of the crease to add some definition. Nothing that's too crazy. I don't want it to be too sharp but just to add that extra layer of depth. I'm even going to take my blending brush and blend that. I'm going to take the lightest shimmer that we used and run this very close to the lash line. I'm not going too low. I want this to brighten the inner half of the lower lash line and then we're going into the mauve shimmery shade right here and I'm keeping this in the center but I like adding the shimmers down here because it keeps a glow to the eye and it's going to brighten everything up. I will be back to show you what my final look with the Kashmiri palette. All right, so here is the final look with lashes. I didn't even put on any eyeliner. I just wanted the look to speak for itself. I really love this look and I feel like I could create a lot more looks with this. I do think much like the Natasha Denona Glam palette that you aren't going to be able to get a billion looks with this palette just because it is more of a monochromatic palette but you definitely can get a variety of different looks within this color story. You know the cool toned mauve brownish kind of palette but for me for every day this is right up my alley. This is the kind of color story that I really enjoy. The quality on here is really great so if this is a color story that you're interested in I think you will like this. Now it did remind me as I just mentioned previously of the Natasha Denona Glam palette so I wanted to do a little bit of a comparison for you. I also heard from a couple of you that this reminded you of the Glam palette as well so it wasn't just me. You guys know Glam palette is one of my favorites but honestly they really aren't the same at all to be honest. When I look at them at quick glance they are both more cool toned neutral palettes. However this palette right here it just leans so much more purple. There's no traces of purple in the Glam palette at all and even within the more neutral shades in the Vizzy Art palette I couldn't find too much. Let me show you. I struggled to actually find similar shades so this top row right now is the Vizzy Art palette. The bottom is what I could find that was similar from the Glam palette but it really was a struggle and a number of these shades aren't the same like the only true close colors is going to be the matte shade at the end but the rest they're just different you know maybe like the matte bone shade but those are shades that are necessary in almost every palette so yeah these aren't that similar. And I was honestly surprised by that. I thought they were going to be quite close and have a number of closed shades but they are two different stories so if you have the Glam and you like the Glam I actually think that you would like the Kashmiri and they'd be great companions with one another because the Kashmiri fulfills different areas of the more cool tone neutral color story. Those Mavi tones just aren't in the Glam palette. Big fan of this one. On a scale of everyday palettes this one actually might be one of my all-time favorites from Vizier. I can see it becoming one of my most used. It's so good you guys. Let's move on to the Bijouette right. Let's get into the palette that I am the most excited for. I was super excited for the Kashmiri because it's right up my alley for every day but what my heart has been desiring from Vizier is colorful shadows because they do color so well but that is far and few between because they do launch colors that make sense that people actually wear but when they come out with a colorful palette I'm always so excited. So I was really excited for this one. So this is the Bijouette Itonsu palette. Here's what the box is going to look like. Something that I noticed on the Beauty List website is they said that these palettes were made in France but the box says here it's made in the USA so just keep that in mind if you're reading off of the Beauty List website and this also has a 36 month shelf life. Everything is pretty much the same minus the colors. The outer packaging you guys. Oh my gosh. I am obsessed with this. This one is definitely my favorite outer packaging of the two. How beautiful is this? So this is supposed to bring carefree sensuous of the 20s. So we have a nice jewel toned palette here. I mean now just so you know the pictures that I saw online. I thought that this was going to be a little bit more bright. The hues on this are deeper. Like I think that this is going to be a beautiful fall tone palette. I think this is going to be beautiful on rich skin tones. This palette is just it's not bright and poppy and vibrant like I thought it was going to be. Don't get me wrong. Those shades are so quite vibrant but the overall depth of this palette and the hues it's just deeper than I thought it was going to be in person. This is going to be a gorgeous rich fall palette. I'm so excited to dig into this one. Let's just get straight swatching. So we have Novu, sorry if I mispronounced that, Ruby and Carnelian. This has seven shimmers by the way and it looks like four true mattes and then one matte with some glitters in there. So this is a base or mid tone beige hue with a matte finish. Then we have a warm wine tone with a matte finish and then a demi matte mid tone and a pumpkin orange with flecks of reflectivity. I would say based on the swatching the shimmers kind of disappeared. You can slightly see it as you turn my hand but it's mostly matte. And something that I forgot to mention with the Kashmiri palette. Visiart shadows don't really swatch that well. I wouldn't go off their swatches the way that they apply its magic but the swatches would lead you to think that the palette itself is questionable. I promise you on the eyes it's always amazing. All right, let's do a scandalous speak easy. Since a little bit more powdery so I'm being careful and then prohibition. Oh my God, these look so pretty. So we have a teal metallic duo chrome again maybe like a slight green shift but not really. I wouldn't necessarily consider this a duo chrome. Then we have a burnt chocolate with a matte finish beautiful and an antique gold with a demi duo chrome metallic finish. Sidecar sequins deco. Ooh, this deco shade. So we have a warm toffee mid tone with a matte finish then a mid tone golden amber with a metallic finish and then a raspberry with a metallic finish. This one's not swatching quite as well as the others. So we'll see this last row here I'm dying for. So we have Cubism Jade and Velveteen. Oh, we're gonna have fun with that. This is a sapphire blue with a demi duo chromatic metallic finish a majestic green with a metallic finish and then a mid tone purple with a demi duo chrome metallic finish. Let me add a little bit more of the green. There we go. So here are the swatches of the Bijouette palettes. Jewel tone heaven right here. I'm really, really excited for this one. So considering that this is a colorful palette everything that swatched pretty well the shadow maybe didn't have the most pigmentation but I'm quite optimistic about how these are going to apply. So I'm gonna do the site and then I'll be right back. Okay, I mean, as you can see I went all out with this palette. Keep in mind for my tutorials for reviews I try and put as many colors on my eyelids as I can but I would say traditionally if I was just casually wearing this I probably would stick to like one to two different colors as opposed to like five, but this is fun. So if then Esum S33 we're going to take the matte shade right here. That's orange. Like I said, this does have those shimmers but honestly kind of just blend away. End of the day it just ends up looking more matte. So I'm just putting this on the inner half of my crease. Just gonna softly blend it. We'll probably come back to this color but right now I just want this warm hue out here. So now with my Kaleidos brush I'm going into the red shade and this blends out to be a little bit more raspberry I would say honestly between these two shades because of the way that I'm applying them and really only softly there's not going to be too much difference between these two shades but I'm impressed with how these blended out because both of these are a little bit more difficult to formulate particularly this raspberry shade can go very wrong very quickly but I'm just using these as an outer base to the lid colors which you can see are main part of the show the warmth is only just going to peek through. We're going to start off with this gold shade right here and I'm going to apply this to the inner corner and just fill in just a tiny little bit on the lid not too much I'm going to clean off that brush. Next we're going to go into this shade right here it's kind of like a turquoise blue green shade and when we mix this in with the gold it's going to create something a little bit more green so where the eyelid is clean it's going to look more blue and then when we mix it in with the gold it's going to become a little bit more green so make sure these two colors are intermingling so that way we can get a coquise well blended look and don't worry too much about the top here we will be blending later I'm actually going to take some more of the gold to make sure this blend looks really good to go back and forth between the green and the gold next I'm just going to take my finger and go into the blue shade this is going to be really the star of the show I mean I know this is quite a crazy look but I want this blue front and center because it is gorgeous it is so pigmented do you see that? okay next we're going to dive into this purple shade right here which looks scary and glittery but look how beautiful that is super pretty I'm going to take a clean blending brush now and be very careful don't do huge windshield wiper motions but start with the blue and purple kind of blend out those edges wipe your brush off so that way we can keep them from getting muddy then we're going into the green and yellow side so I'm just softening these edges and if anything honestly just take your finger kind of blend the shades up and that's going to work as well alright let's move on to the lower lash line I'm going to take that purple that we used in the outer corner and just small pencil brush this is going to go on the outer third of the lower lash line you might get some fallout with this shade it is a little bit more powdery than the rest so just be careful of that maybe do your eye makeup first you guys know I like to live on the edge and then I'm going to take this shade right here I was worried about this shade because of how it swatched but it is just fine like I told you it would be once you apply it onto the eyelids so these two shades are going to kind of run the show down here I'm actually going to take a little bit more gold just meat purple alright I'm going to do liner and lashes and I will be back on a scale of 1 to 100 I give this look a 1000 I'm obsessed with this I haven't done a colorful look like this in a while and if I look extra shiny it's because I am when I do multiple looks in one day I use only cream makeup so that it's easy to take off in the powders and creams don't mix weird but now it's making me shine so lemon powder but anyways I mean this palette is a huge huge huge thumbs up for me I think it did a great job but with these dual tone colors I think you're getting a great formulation for colorful tones I don't think this palette is going to be for everybody but you're getting a phenomenal formula which makes these colors very easy to work with I can't stop staring at this hold on let me back out so you can get the full picture this review overall huge success I am literally in love with both of these palettes Vizy Art did a phenomenal job with these these are some of my favorite palettes that they've launched in quite some time and they're both very very different I cannot recommend one over the other for you it just depends on what you need because for me I mean I'm more impressed with the Vizuette just because it's more fun it's more bright it's more colorful the formulations phenomenal the curation of the colors are just so well thought out that's just so well done this one is more fun to me however at the end of the day the Kashmiri is like more of what I'm going to use because these are my kind of everyday tones I think both of these fill great voids in my collection not really because I have so much but I feel like both of these have a place in my collection I don't feel like I would need to pick one over the other because they're so different and they're both equally as great so if you're thinking about purchasing these it just depends on what you think you're going to use what colors you think you're going to wear more what colors you already have in your collection but as far as whether or not these palettes are good yes they are great and I don't say that about all Vizy Art palettes though I am a huge fan and I've supported the brand for years I don't think every palette is amazing but these two are really up there I don't know it's been a while since I've ranked my Vizy Art palettes but these are definitely definitely towards the top I'm excited about these and I mean lastly if you are considering purchasing any of these I really love to support Vizy Art just because they are an indie small company with great people behind the brand who truly do listen to feedback and it's just a brand that I'm overall very excited to support so I hope you guys enjoyed this video and found it helpful thank you guys so much for being subscribed to my channel and liking this video and I will see you all in the next one bye guys have a good one


If you want a football, if you want a professional football, what would you be? I'd never really give it a thought, to be honest. From a young age, that's all I've ever wanted to do, is to play football. It's one that I can remember. I hadn't really given it a thought. I wasn't very good at school, quite a bit, so I'd probably be struggling if I didn't play football. Which club in Europe would you play for if that's football? Which would I like to play for? Probably Manchester United. I grew up supporting them, so... Your team rocked them all last night, didn't they? Yeah, they did, they really won against them, so I was absolutely only doing for them, so I was... How old were you when you got started as a child? I went to Middlesbrough when I was 12. I just played with my local team before that. And that was Bilesbury and Bannock Castle. And then I went to Middlesbrough when I was 12 and I went all the way to Middlesbrough. You just went all up from there? Yeah. What's your favourite takeaway? Chinese. That's it for me. Yeah, Chinese. When and why you closed from High Street on his Irish way? Bit of both. Yeah, bit of both really, but probably Zara, which is a High Street brand, I like that. Who's your favourite all-time football player at least? Paul Cascon, probably. What do you want your children to get for Paul? I've got a son now, and he's sick when he actually goes to the E-players in his local team. If it's what he wants to do, then that's a part of him. But I never really thought any pressure on English football in footballing, so... What needy wanty days off for your Irish child and stuff? Yeah, just have family days, usually on a Wednesday when we off on a Sunday. Just do family stuff this year, and all those things really. How much money do you spend on your football? I've been quite looking... Sponsored? Yeah, I've been sponsored for a long time. Sponsored by Puma? Yeah, so I wear Puma boots and this by my boots and clothes. So you really don't have to do what I love to do? No, so I haven't been buying. I've bought boots for a long time now, so I've been looking. Any good at dancing? Four plus. I like the thing that you can do at Sturridge when I can. What's your favourite footballer team? Manchester United. They were the team that sport winners in England. What's your last moment in your footballing career? My debut. Many nights in a way, we were all trafficked. Only 18 at the time. My manager come and said he was put me in, so it was up to me. So it was probably that. Any more? It's your win? Yeah. Alright.


The paper investigates the size-dependent endocytosis of gold nanoparticles, AUNPs, in living cells using plasmonic scattering images without any labelling. AUNPs have large optical scatterings at 550 to 600 nanometers wavelength due to localized surface plasmon resonances, which can be used to distinguish them from cellular organelles. The tracking of AUNPs coated with aptomers for surface musing glycoprotein shows that AUNPs attach to extracellular matrix and move towards the center of the cell. Most 75 NMAUNPs move to the top of cells, while many 45 NMAUNPs entered cells through endocytosis and accumulated in endocytic vesicles. The amounts of cellular uptake decreased with the increase of particle size. The paper concludes that the plasmonic scattering images confirm the size-dependent endocytosis of AUNPs, and the 45 NMAUNP is better for drug delivery due to its higher uptake rate. Large AUNPs are immobilized on the cell membrane and can be used to reconstruct the cell morphology. This article was authored by Li Kewei, Wang Shenghan, Chu Arthur, and others. We are article.tv, links in the description below.


So YouTube team keep it clean. We know that things are looking very rough for the Ravens right now It's a lot of it's just a very big murky situation at the moment And then there's a lack of clarity moving forward on a lot of things when this game is gonna be played We should find that out later today who's gonna be available for this game We should find out that out by Saturday and just it's just it's just been a big mess like we said before But all hope is not lost All hope is not lost and I'm not trying to over-hype anything I'm not trying to oversell anybody on anything like RG3 anything like that But let's not act like RG3 is just some random Undrafted free agent quarterback and not that an undrafted free agent quarterback couldn't do anything But let's not just act like RG3 is some bum or something like that Let's not act like he's a quarterback that's coming in and he needs to learn this system He's being thrown again against the Steelers all of a sudden and he doesn't have any NFL experience And he doesn't have any experience in big games anything like that Because we know he does So my thing with RG3 is yes It's gonna be a bit of a drop-off from Lamar Jackson I know a lot of Ravens fans when it comes to When RG3 enters the game after Lamar Jackson a lot of Ravens fans say the same thing. Oh my gosh He looks so slow. Oh my goodness. Why is he so slow? But see the thing that a lot of Ravens fans are doing subconsciously is they're comparing RG3 speed to Lamar Jackson speed and That's where a lot of people get it twisted. It's not that RG3 is slow. He just not as fast as Lamar That's it. He's still got some speed on them now That's not sleep on that and I know a lot of us can forget I forget a lot of times and I know sometimes when RG3 goes out there and he tried to shake somebody We so used to Lamar trying to shake somebody and usually being successful with that but when RG3 does it's like Let's let's just not try to do that but RG3 he can still move and The thing about this whole situation is why yes, it sucks that Lamar is out But okay Ravens got to deal with it. Ain't no sense in sitting around pouting crying wine and all that stuff Ravens got to deal with it. We did all the pouting and whining and crying last night So that's done. It's a new day new situation Ravens know that quarterback moving forward for this game and possibly the Cowboys game, too But see that's the thing RG3 Now we know RG3 is a more consistent thrower than Lamar Jackson Lamar Jackson is not a bad thrower Because I know when something when you start talking about the throwing with Lamar Jackson a lot of people get a little sensitive And I've seen a lot of times but RG3 is a more consistent thrower than Lamar Jackson right now and Not that he's levels passing above Lamar Jackson anything like that. He's just a little bit more consistent He's a little bit more polished and we know that Lamar that's something that he's still been working on and along with that Hopefully this offseason the Ravens can upgrade their receiver room But that's whole another topic for a whole another video. We could talk about that later, but with RG3 this can actually almost open up this offense and Make the Ravens a little less predictable Because while the Ravens are gonna have probably some design runs for RG3 with him There ends up being more of the threat of him really scanning that whole field and With RG3 he's so used to working with the backups He works with the tools and with RG3 since he works with the tools He's used to working with the the boykins. He's used to working with the Devin Duvenay's he's used to working with the backups because RG3 is a backup so this could actually lead to more opportunity for other guys to get involved and With other guys getting involved, of course, we expect dares to play in this game Hollywood's gonna get his chances boykins gonna get his chances because look Lamar Obviously, we know what Miles Boykin Lamar the trust factor is not there. It's not there With the other receivers, it's there a little bit more It's right now with there's Brian seems to be a medium to large-sized trust with Mark Andrews It's definitely big trust with Hollywood is it's on a baby trust right now And with Willie Snead, it's on a pretty big trust right now So it just varies between receiver to receiver, but now with RG3 coming in He comes through and pretty much the receivers got a clean slate because again, he's the backup He's the second string So if he has any levels of trust for anybody, it'll be for other backup guys But then if he's so used to playing with the backup guys when he gets the starters Then the quality of receiver that he's passing to now He gets used to passing to maybe elevated a bit a tiny bit not too much But it'll be elevated a bit and with RG3 one thing to think about with RG3 situation he almost has nothing to lose and something to prove reason I say he has nothing to lose is because he's not gonna lose his backup position as a Ravens quarterback I mean, I don't expect the Ravens to resign him next season I just expect him to move forward with whether be trace McSuelly Tyler Huntley or maybe both whoever's gonna be But he has nothing to lose on the Ravens roster. It's not like he's fighting for his position anything It's not like this is preseason and he has to be oh so careful with the ball He has to be just so timid with his throws. No, he doesn't he's the backup quarterback He's not really playing for the starting position at least this year He is sort of auditioning for other teams so they can see hey, I still got some left I could still play in this league. I still deserve a shot and That's the part where he has something to prove He got something to prove and then the thing about him now that you got to think about with RG3 He has something to prove but so does somebody else a few other people might I add There's Brian RG3 will be playing with there's Brian so he certainly got something to prove and There's Brian has taken this opportunity and has ran with it. He ran with it And not that he had this monster game anything last week But he that that heart that he showed against the Titans and just the support for his teammates It was the little things that made a big difference to me with there's Brian And when he will be even more comfortable in the next game that they play in whenever that game ends up being played So I'm looking forward to it and again who else has something to prove Hollywood You know, Hollywood got something to prove because ever since the tweet the infamous tweet There's been that target on his or not even that target that spotlight There's been that spotlight on Hollywood a lot of people calling Hollywood out a lot of people saying he's this he's dad Some people say he sucks some people say he's a bus and there's just been a lot of ignorant comments about Hollywood But he got something to prove to And you know RG3 we see it in his limited game action He's gonna take some shots He is going to take some shots downfield RG3 as Weird as it sounds. He's a veteran in the game He's a veteran in the game So he done been there done that played this type of game played that type of game RG3 has experience So we're not going into the Steelers game whenever the Steelers game ends up happening Ravens are not going into the Steelers game With somebody who's a rookie With somebody who this is their first game start. No They're going in there with this guy who's played in plenty of games as a starter before For different teams, obviously he played the most for Washington, but he played a little bit for the Browns, too but the Ravens are going in there with RG3 and This could end up being a good thing and Again, he has nothing to lose like nothing Well, he could end up losing the Ravens a playoff spot based off of seating and whatnot but him himself he got nothing to lose and I almost feel like there's there's actually less pressure on him than there would be for Lamar Jackson Because we know Lamar he's playing for obvious to for the team success, but he's playing for that second contract right now, too He's playing for so many things he's playing for the longevity of his career and With Lamar we've seen a lot of him it seems like he's been playing to prove a lot of doubt is wrong, too But now with him being out not that this is a good thing at all Because it sucks But now with him being out this will sort of give him time to sort of press the reset button a bit and When he does get back out there, hopefully it's for the Cowboys game But if it's not for the Cowboys in the game after I think it's the Browns on Monday night football Then Lamar can just play his game Play his game. He doesn't have to do any of the second guess and anything like that But with RG3 if RG3 is a starter, but with him being the starter All hope is not lost The Raven season is not done by any means and They still got a fighting chance. It things did get that much harder Especially with like everybody being out like everybody Klaius Campbell ran away and is a Panel McPhee Marla Ingram J.K. Dobbins mass girl Pat McCurry Jihai Ward Like It's a lot of names right there a lot of names But like we always say man, it ain't over till it's over and this thing By no means it is not over yet. It's not over yet So again, I'm not here to over hype RG3 anything not here to oversell you on RG3 anything But I'm just here to give you a reminder that RG3 he done done some time in this league and This is the exact reason right here why they kept an RG3 This is the exact reason why last year they didn't trade RG3 I thought they might this year. They didn't trade RG3 when I thought they might They kept them around for this reason right here Because just in case anything happened to Lamar They wanted to be ready Just in case anything was to go down with their starting quarterback They wanted the backup to be ready and what better way to position yourself with at backup quarterback Then I have somebody that's been there and done that team keep it clean I love y'all. I appreciate y'all and like a many people think the Raven season is but they're not It's not the Ravens are not It's out. Appreciate y'all. I see y'all real soon. Goodbye


Hello everyone. My name is Anand Bhatt and I am a Senior Product Manager at Amazon. Today I'll be talking about how to overcome imposter syndrome as a product manager. Throughout my career I've had different phases where I've experienced imposter syndrome and in this talk I hope I will put forward those experiences and provide few tips and tricks for you to keep in mind as you experience imposter syndrome. Imposter syndrome by definition is a feeling of inadequacy or a feeling of not being enough in your roles and responsibility. I started off as a software developer and transitioned into a product manager so I would say this is sort of a traditional path to being a product manager. Despite that I have experienced a lot of imposter syndrome during this transition and even after I transitioned into product management. So I can see that different phases of my product management journey I've had imposter syndrome kicking me hard and in that process I've learnt a lot about myself and what works for me and what doesn't work for me. So hopefully this talk will provide you with some information in this regard. A little more background about myself I started off as a computer science undergrad transitioned into software engineering. Given that I had the same background helped me a lot and so the first two years of my software engineering was more about learning and understanding how software engineers work in the industry. Two years down the line I realized that software engineering was not for me and so I started doing PM-ish stuff within Honeywell. I enjoyed writing system requirements, testing and basically owning end-to-end product development life cycle and this kind of ambiguity gave me a lot of excitement and that was something that I really enjoyed. Next I transitioned to go back to school and do my MBA. This was a period of a lot of ambiguity, a different kind of ambiguity because I was going back to being a student, learning a lot of new stuff which kind of made me uncomfortable. I took a stab at consulting and quickly realized that consulting was not for me and so I decided to double down on product management. The good thing in being anxious as I was doing MBA was that I had a group of students who were in the similar situation and so I felt less anxious during this time. At the same time, given that I was back to being a student, failure was part of learning and there was no downside or risks of failing as opposed to one failing while at work and so it really did not bother me that I was working or I was learning something ambiguous and I would eventually fail at it as well. So there was a little bit of anxiety or imposter syndrome but I would say there was more to come later on in my career. During this time, I got an opportunity to intern at Amazon as a product manager and it was during this time where my imposter syndrome was at its peak. It was a 12-week internship and all throughout the 12-week I felt really judged. I had huge confidence issues on whether I would be able to deliver at Amazon, a top company and whether or not I was worthy of even being there. I always had this feeling that people would figure out that I became a PM intern at Amazon as a fluke and I had this feeling of not being deserved in the role. I'd say at the end of 12 weeks, this feeling of anxiety got the better of me. I did not convert my PM internship into a full-time role and at the end of it, I was less anxious and more analytical in understanding what went wrong and it is during this time that I learned of imposter syndrome as a thing. So I did a little bit of soul searching. I went back to my MBA, finished my courses and was looking for a full-time role and back in my mind, I always had this feeling of what went wrong, what could I have done better and it boiled down to me concluding that I had to be a lot less anxious. I did not want to be in that situation of self-doubting myself. And so I had that feeling in my mind and prepared for searching a full-time product manager role going forward. So for the next couple of years, I quote and quote was a product manager for different companies. So I joined an early stage startup called Gallup.ai. There the product management was a really scrappy role where I had to do a lot of different things. The role there lasted for three months and I eventually switched to a PMO role at Amadeus. Now this was far away from product management. PMO was project management office and I had to do a lot of presentations, Excel tooling, project management and support different teams. So it was during this time where I really questioned myself on whether PM was a product management was the thing for me. I did not necessarily enjoy the role. So I knew that these roles were really transitioning a transitionary in the long scheme of things in my life. But at the same time, I wanted to kind of get back to product management eventually because I liked the true essence of product management, which was defining problem statements and providing solutions with the customers in mind. Sort of something that I had done back at Honeywell. During this time, I got an opportunity to interview again at Amazon. This time as a product program manager, with my past experience, I was able to crack the interview again. And then so I joined as a program manager. Program manager was a different kind of a role and I eventually wanted to take a stab again at being a product manager at Amazon. And so I transitioned into product manager in May of 2021. So I've been a product manager at Amazon since then and I have not only transitioned into being a product manager, but also have been promoted into a senior product manager. And so I feel the past few years have given me a lot of confidence, a lot of applications of my past experience that have helped me set myself up for success into being a good product manager, a confident product manager within Amazon. So this has been my overall background. A little note further is, I don't know if you know of Myers-Briggs personality test. I'm a fan of it and I am an ISTJ, which stands for Introverted Sensing, Thinking and Judging. If you want to learn more, do Google this up. It's fun and it's interesting and at the same time it provides a lot of interesting facts about your personality type. All right. Getting back into imposter syndrome, what I've done here is I've just kind of expanded the role of any product manager and a typical PM life cycle in any organization. And this is more relevant I think for PMs in a company as big and as fast-paced as Amazon. So a typical expectation of a product manager onboarding would be like you would join a particular team, you would shadow or learn from different stakeholders, you would deliver different results along the way and you would get buy-in and earn trust of different stakeholders and eventually you would get to an effectiveness of 100% at the end of let's say 12 months. So that's your expectation. The reality is you kind of start onboarding and along the way you are thrown different challenges by your stakeholders and you're expected to solve them or find solutions to them and you fail along the way. And so the reality is somewhat of a zigzag kind of graph as opposed to a parabolic graph where you kind of incrementally learn and deliver results and you're iteratively adding on to your job effectiveness. And so this zigzag effect or deviation from your expectation kind of adds on to anxiety and a feeling of not being worthy of the particular position you are in. And so this affects your happiness, this affects your confidence and so on the right. Just adding on to the same chart, I would say that your feeling of confidence kind of dwindles and this ebbs and flows to it during different phases. And so the gap between expectation and reality as it expands, there's more self-doubt and there's more imposter syndrome kicking in as you carry out your day-to-day or month-to-month task. So that's a typical PM life cycle I would say. And so the takeaway here is imposter syndrome is something that you have to manage. Product manager role is a role of a lot of ambiguity. And so you need to be comfortable with that feeling of ambiguity, a feeling of not knowing a lot of things in the scope of your product. And at the same time providing meaningful insights and providing a working backward solutions to your product. And so whenever there is this gap between your expectation of where you should be as a product manager in your team versus where you are, it is important to be super self-aware of the fact that onboarding or working towards being a good product manager is a non-linear or a non-iterative journey and there are going to be failures. And so knowing that helps you in managing and recognizing imposter syndrome and this feeling of anxiety. Adding on to this, you get imposter syndrome during different phases of your PM career. In mind, when I transitioned from being a software developer to taking up MBA and then taking up full-time PM roles, you have this classic chicken and egg problem where you don't have a lot of PM experience on paper, but at the same time you need to crack into PM roles while those PM roles expect some level of experience in product. And so interviewing for PM roles, getting the domain knowledge in different domains that you want to get your foot into when you don't have those domain knowledge is where imposter syndrome can kick in big time. Now, when you transition into a PM role, you have your daily PM expectations or roles of coming up with problem statements, pitching these different ideas to different stakeholders, earning their buy-ins, influencing different teams, involving in technical discussions with different teams and understanding their agenda and finding common ground. So all of these require a lot of soft skills and hard skills. And so during these different phases of your PM skills as well, PM life cycle, you tend to have different degrees of imposter syndrome too. Another thing, I think the last bottom couple of factors that affect a lot in anxiety and imposter syndrome as a product manager are arc changes. One thing that I've learned in my current role is your team and your manager and your skip level manager set you up for success and managers play a big role in either making or breaking your PM career. And so when you have managers moving in and out of your team, you have leadership moving in and out of your team, it is super important to be aware of that change, aware of the new leaders and new managers coming in and making sure that you have a good communication style with different types of leaders so that you earn their trust in short term and long term and make sure that arc changes do not affect your product journey or your growth journey. The second thing in arc changes is basically understanding the role of the product team in the arc that you work in. This is a little bit of a tricky thing because as you join a new team, you go in with this expectation based off of your interview, the questions and the interactions you had with the different team members in the interview and you have this idea of what this product team is. Eventually over 6 to 12 months, you get different aha moments and you get to a point where you now know you have a reality of what the product team is and it's quite different from what you had thought when you joined during day one. And so there is this moment of realization or feeling that this is not something that you had when you had joined and that is a normal feeling. A lot of product teams and product management arcs have different realities as you gain more experience in them as you understand the politics of different stakeholders and teams and you get familiarized with that. And the final factor is pretty relevant in 2023. It's the effects of post COVID, this different dynamics of working from home versus returning to office and due to macroeconomic conditions, this spending doom of layoffs and big tech. All these factors kick in anxiety and imposter syndrome to different degrees in my career. Now, a more traditional factor or more interpersonal factor where imposter syndrome kicks in or anxiety kicks in is when you work with different types of personalities within your org. So this is a textbook definition or classification of different types of personalities you and this could be one of one of these states could be you as well as one of these states could be your manager or skip or different stakeholders. And so anxiety or different levels of imposter syndrome kicks in when you have disagreements, when you have conflicts and the personality styles of the people that you have conflict or arguments with are of different personalities and it rubs off differently for different people. I personally my personal take is that there is always going to be a feeling of tension when you disagree or when you have conflict with your stakeholders and that is a normal thing. I always go in with this understanding that everybody in my team or with whom I interact with are there to solve a particular problem or a pain point. And so the path that we choose to solve could be different. What is important or what has helped me kind of make peace with this feeling of anxiety is that knowing that the parts might be different and it's okay to take different parts in different situations depending on how passionate I am with those solutions. So that has helped me a lot in dealing with different personalities and taking the personalities out of the problem and focusing more on the problem has helped me kind of get back into being a good product manager and not really worry about the tension that I get or that I sense when I disagree or have a conflict with my peers. Now that we have spoken about when imposter syndrome can kick in, I now want to focus on what has helped me personally. So in the macro, looking at my product management career, I feel some of these factors are super relevant or super important for me to help me forge ahead in my PM journey. So knowing my PM style, so it's super important for me being an introvert to know that I in different circumstances might not be a type A product manager or the go-getter kind of a product manager. And I've gotten this feedback that I am more of a laid back, more of a deep thinker sort of product manager who takes a pause in before providing any sort of recommendation or opinion. So that has helped me a lot in being comfortable with who I am and also choosing and picking the kind of PM roles that I want to be in. At the same time, the teams that I want to operate in. Just to cross-reference this, I highly recommend you look at another product school video that's how to be a successful type B personality PM. I've watched it a couple of times and the talk really gave me some good sense on how I need to basically embrace some of the core beliefs that I have and not try to run behind a quote-unquote ideal definition of a product manager and try to fit myself into those definitions. Some of the things that have also helped me in being myself into a better space is understanding that I'm more of an introvert than an extrovert. In different phases of my career, I have inclined more towards being a scrappy product manager that is working off MLPs and really developing something from scratch. Whereas in some phases, I've been more of an enterprise product manager where I've worked on integrations and that has given me more satisfaction. So it really boils down to you knowing where you are as a PM and what makes you excited and what makes you really run away from it and having a healthy balance of both kind of helps you grow at the same time be grounded to your basic feelings. Second thing is this is an important one is finding your support group. Your manager definitely is one person you spend a lot of time with in your organization and so finding a right fit of your manager has helped me a lot and not only just growing as a product manager but also being really calm and being in the same frequency as just one other person in the team. In Amazon, I've had the fortune of working with different managers of different styles and I can say that striking a card, building a wrapper with your manager early on and being transparent about what you like doing and what you don't like doing kind of helps set that expectations of what type of product manager you are in the short term and in the long term it helps you and your manager build different tracks where you want to grow into specific modes of product manager for the team. So developing a good wrapper with your manager is one thing. The second thing is finding mentors, coaches within your org, outside your org and basically finding a support system is another important thing that I realized recently and that's something I've been working towards. Mentors and coaches help you a lot even though initially I was of the opinion that they did not matter a lot. So one example I would say is my org recently underwent a lot of changes. We had new leadership coming in and my mentors kind of helped me guide in setting up a good transitionary plan for myself and for my manager who was new to the team in basically building a good wrapper with the manager. So my mentors provided me with good guidelines which I blindly followed and that eventually led me to have a good relationship within my org. Similar to that, I think getting support from online product forums has helped me in not only cracking different interviews but also learning more about different orgs, learning more about different companies and their product cultures. I'm sure a lot of you are doing this so I would continue to do that practice and be super aware of the teams and the orgs that you're getting in. The other thing is as you grow as a product manager you kind of develop your own personality as a product manager and so you have sort of preferences or pet the use of product cultures that you want to go towards versus that you want to go away from. And so I would say spend some time once in a year trying to understand how you have grown, what are the things that you like as a product manager and what are the things you don't like as a product manager and develop some set of solid non-negotiables that you don't want to cross in your team or in your product org. This has helped me walk away from job opportunities identifying red flags during my interviews and at the same time realizing that if something that doesn't really excite me anymore I shouldn't be just jumping teams. And so that definition kind of helps you walk away from really poor product cultures, poor product definitions that you have developed for yourself that eventually prevents you from getting anxiety or a feeling of imposter syndrome in the long term. The final piece on the macro level I would say that and this is something that I cover in the micro as well is that what I've learned through my different experiences of imposter syndrome is that you always will have this feeling of anxiety kicking in different phases of your career and so it is super important to plan for failure and fail gracefully whenever you do. And so I am a fan of saying I don't know but I will find out which oftentimes isn't the case as you get started in your journey of product manager where you've been taught to not say I don't know or at least not come off as a novice. I for one am vocally self-critical when I fail and even when I don't fail I always look for things where look for white spaces in my career and in my projects and try to see where I could have done better and share it with my team. This has helped me keep grounded at the same time help my teammates recognize that I am honest in my assessment of success and failures. That has helped me build good trust channels with my teammates. The second thing is I think this is an obvious not necessarily for product management but for anyone starting a career is not to compare yourself with others but to compare yourself with your past. In retrospect I can say that I have grown tremendously as a product manager and that has helped me reinforce this feeling that I have grown so much and going forward working on different challenges or challenging myself under different problem domains or problem statements will only allow me to grow than make me more anxious. So that feeling has helped me identify different growth patterns and trajectories in my past and that has helped me not be afraid of taking up new challenges. Coming to the micro and this is the final piece I would say in your day-to-day activities or tasks focus more on getting things done than getting things done perfectly. Ask others whenever you have a big product event let's say a product launch or you're presenting an idea to different stakeholders. At the end of it do ask for feedback. Ask how did the meeting go with your peers. Ask with your stakeholders or your managers how do they feel about the direction that you're taking this particular project in. So constantly getting that validation or confirmation from your peers and managers helps you understand or reinforce that you're either going in the right path or you're not going in the right path so the next logical step would be let's discuss how to build a path to green. The next thing is whenever you're stretched too much demand support from your manager. Ask help from your peers. Be sure to offer help to anybody as well but I'm sure your teammates will help you in setting you and your team up for success. In this last year I have taken help from my teammates shamelessly in different occasions and so in retrospect I felt those moments of assistance have helped me a lot in managing my time and at the same time not feeling anxious and not being up at night. Retreating the same point that I've made in the previous slide plan to fail before any big product event that will help you fail gracefully at the same time have different contingency plans on when things fail. So failure is not really a surprise at that point. It's always something that you anticipated and it's just a normal part of your product outcome. So these were some of the micro tips that have helped me come out more successfully when it comes to a feeling of anxiety or imposter syndrome. So I hope these tips at a higher level and at a lower level have helped you. The last couple of points I want to make is imposter syndrome not necessarily for a product manager but for anybody in any phases of their life is mostly a manifestation of our own mind. As we grow in different phases of our career we have different expectations of ourselves and sometimes the reality might be different and that manifests into imposter syndrome. Now specifically on product manager rules because this deals with a lot of ambiguity that brings in a degree of imposter syndrome. So there is no such thing as overcoming imposter syndrome at least for me I would say. I've come to the conclusion that you will always have imposter syndrome to some degree and being aware of it and trying to mitigate it in some way by asking help or by developing different mechanisms is the way to go. So hopefully this has been informative for you and hope you had a good time learning about me and my experience and imposter syndrome. Thank you for your time.


How are you doing in this whole lockdown thing?  So that's what I've been doing, you know, I'm very happy to be home and this is the place where I grew up and this is the longest I've stayed here 21 years with my mother and unfortunately it's it's really perfect here, you know, because you know, there's a great it's a great space for writers to write a lot of animals sauntering in and around and you know, it's the old a Sam style house. I don't know if you're aware of a Sam style house. These are these bungalows, the British built a British design when they came when they were in a Sam, the only thing I miss here, my wife and kid, they're stuck in Delhi, but thanks to technology and we're calling them every day. So I'm so sorry, that's awful.  So the as a writer, I'm sure you're just getting a lot done. It does it does being in isolation basically help or is it a hindrance as a writer? I'm getting so many calls to do projects now, which I would never got in the pre covid world because, you know, all these studios are paying salaries to the executives that really justify their salaries. So they're calling all the writers and listen, we need to develop content, you know, so I'm like, yeah, so I'm swamped with work actually, which is a good thing, you know, good. That's awesome. Yeah, a little bit of a lighting, you know, so the writers are kind of happy with the lockdown situation. Yeah. And I have your film, which I think you saw our review, but we think it's such a brilliant film. So hats off to you for a million different reasons. That that film was so, so, so good. How how has your life changed or has it since that film came out? Well, you know, you know, not when I used to pitch your film ideas earlier, people would just think I'm nuts, you know, but one because these concepts, they don't work. You know how I used to work in Bombay in the cinema industry in Bollywood, so to speak, and you know, I was finding no takers for my ideas, you know, so I decided to go independent and things started happening. So I get taken a little bit more seriously these days. That's a good thing, you know, even not like I'm rolling in money, but at least, you know, people listen to you now, you know, and for a writer, I think that's more important than money. There's somebody to listen to, you know, absolutely. Yeah, that was you mentioned something that we were going to ask you, so you basically created a love story that centers around cannibalism. Did you? But what was it like having to pitch that? Well, because, you know, the idea was never to pitch it as a film about cannibalism, that being a cannibalism, you know, was a very provocative group. So and, you know, I wanted to provoke people a little bit. You know, I think the second part of the film is mostly about addiction and how people deal with it. Yeah. And how people manipulate to love them to get their fix. So it could have, you know, drugs or it could have been alcohol. But because I was a very provocative group, I used cannibalism. Yeah. And that was that was brilliant to because it was like, I think I said in the review, said it's it's almost cannibalism is almost the secondary part of the film. It's mostly a love story and about addiction, like you said.  But it's almost like a side story of what what is actually going on in the film, which is a testament to your to your brilliance. But this was actually the first a film that we'd ever seen. And I feel even in India, this has been a lot of people's first film from a song. And because when we did the review, we wanted people to not watch a review if they hadn't seen it because obviously you want people to see this. And a lot of people had told us that they went and tried to find it and then watched it and then came back and saw the review. How do you feel about this being like, does it put any pressure on you that your film is a lot of people's first introduction to a song? It's a I don't know. Again, I guess, you know, the proper word to use here is humbling, you know, but everybody uses when, you know, when people start watching a film.   Have you seen people outside of India with the same response? Pretty much, yeah, we premiered in Tribeca. So, you know, an American audience, I thought would not get much of the cultural, you know, context that because touch is such an important part of Western culture, you know. But, you know, it is plausible that India to like somebody for a long time without even having one single touch. So I thought, you know, things might get lost in the cultural context, but they got it, you know, in the sense the whole essence of the film is a lot of two people, you know, who like each other, but cannot do anything about it. And that's pretty much universal, you know. So so, yeah, America was quite good. I didn't travel much after that with the film, but it has been playing in festivals in Europe and Asia. And we have been getting great responses in the market. The feed is full of wonderful feedback from people. That's great. Yeah, there's so many metaphors and allegories within it that transcend even the cultural things that are clearly not only things we could sense and new for the limited understanding we have for that region of India, but the larger pictures of, you know, I thought about this when we were reviewing it, the things as simple as you are what you eat and everybody has skeletons in their closet and some of them still have meat on their bones. What was the inspiration for the idea? Did you first have the love story and then the idea of them taking pieces of themselves became a part of that? What was the process in writing it? I think this idea just came to me, you know, over a period of three or four months of observation through a little bit of studying. But like the idea got triggered when I saw two people eating meat in the food court in the mall in the pre-COVID world when malls are open and people are visiting food courts. And you know, both of them are so involved and I think they were eating cave chicken of all things. And, you know, they were so involved in that meat they were not even looking at each other. So I think this point, you know, so I don't know, maybe this was filed in my subconscious and then I stumbled across this very strange sexual kink on the internet called Borarephilia, which is about, you know, fantasizing, getting ingested by a lover and getting on the ad, basically, you know, so there are a lot of these forums where people share artwork or stories, you know, about Borarephilia.  Because at some level, you know, we are all capable of sinning. So these kind of things, you know, sort of came together and I just threw it out at my producer, Shyam Bura one day, one rainy day, you know, while we were marketing my first film in a Sam and he completely pounced on it, you know, and he said, let's do this, well, like really? So that's how it began. I bet he's glad he did now. The, we first saw the trailer for this a few months ago and it was presented by Anirad Kashia. So I was wondering how he saw this film and what that relationship was like.  So that was the only sort of interaction that happened before this. But he heard about the film and he wanted to see it. So, you know, I went over to his home, his flat, and he took me to his den, which is basically wall to wall filled with DVDs of, you know, all kinds of films, you know, it's like a, I don't know, it's a DVD library of a unique kind of a DVD library. So we saw the film there and, you know, after the screening ended, the first thing he said was that, wow, somebody's finally done this in India.  And he was aware of the film. And after six, seven months when we were trying to release the film, we're not getting money to release the film. And he came and lent his name to the project.  So it was great to get him to support us. Yeah, that's great. Yeah, there's many, I mean, we made a comparison when after we watched it immediately because of the prominence of Parasite having won the Oscar this year here in America. And we actually, in all sincerity, we said this in the review, we loved Parasite. We think Parasite is a wonderful film. We are very happy that it won Best Picture for a lot of reasons. But if someone were to ask me, and I think Corbin feels the same way, of the two films, which of them do you prefer? We actually prefer your film. And I think we're hearing a lot of conversation about you being considered, for lack of a better term, the Bong Joon Ho of Assam or of India. And how does that feel? Do you consider that to be a compliment? Do you not want to be compared to anybody? I've actually, I've not seen Parasite, but I will at some point soon. But I loved this first film, The Host, because I'm a feature-feature guy. I love genre cinema since I was a little boy. I've been watching. So The Host for me was a very, very remarkable film. That should have gone to the Oscars, I thought. But I've also been compared to many people, Christopher Nolan and I don't know. So many names in Assam. Christopher Nolan of Assam, which is not a big deal. Like how Mr. Big used to be big in Japan in us. But it's okay, these are just, you're only as good as your last film. So I don't get to me because you got to stay desperate. How do you like working on small budget films? Do you like that? Do you like the challenges that it brings that makes you have to be creative? I'm sure you'd love to have the biggest budget you could, but how do you like working on the small budgets as comparison to having a larger budget? I haven't really had a chance to work on a big budget film. I hope to have Fingers crossed next year. I hope to do a big budget film in Bombay. But what I think is, I think the budget, the strip is the budget. When I'm writing the script, I consider the budget as an important thing. If I feel that this scene requires three of us in France, then I will try to write the scene like that. Reality hits you when you start budgeting the script and realize that obviously, you cannot get more than a crore in funding for your films. So whatever it is, you have to compromise on the scale of the film. Because as Rima asked another filmmaker from Sam, whose film actually went to the Oscars from India, she has proven that even 10, 15 lakh rupees also you can make a very, very good film. So budget is obviously important, but what I see most writers do is they abandon ideas because they think that they are never able to get this much money to make this film. But idea should be grand because it doesn't cost any money to think grand. So only when you're executing it that you need the money that you can compromise a little bit. And I have also learned over the course of two films that what you want to see with a large scene with 300 actors can also be set in a small room with one actor also. If you just apply yourself and think. So I guess that means that you tend to become more creative because you try to get more bang for the box of the screen. Yeah, yeah, yeah. And in the creative process, the last film obviously, when you were writing this, did you have particular actors in mind, especially for the leads that you were like, oh, this is exactly who I want to have play this? Or did you find them afterwards and you found the match to who you envisioned as you wrote? That was true for the male lead, Orgody, the guy who played Sumon's character. But this character, like Lima and me, we've been talking for a while about doing a film and because she's also a dancer. So we were thinking of whether to do a short film on asymus dance. So I thought when the story came to me and I started developing it, I thought maybe this would be good to have her because if you look at love stories, they mostly work if you have new faces, new actors you've not seen before. So that for audiences to connect with the character than the actor. It's so playing this character. So I thought, anyway, I'm looking for new faces. So let me just try and approach her and see if she can do this film. I didn't think she would do it because she comes from a conservative classical dance and she's also a dentist by profession. But she just loved the idea and that's how we found her. So in the middle of writing the script, we fixed the female lead. The male lead causes a lot of headache. That was just, I think, three weeks before we were supposed to start shooting, we found the guy. And that's how it happened. We auditioned a lot of, we saw a lot of boys to play this role. But there was never any consensus in the crew that this person is correct. If I had liked someone, the producer would say it won't work. So finally, when we saw him, everybody was in agreement that yes, we found the guy. So that's how it began. That must have been a huge relief being three weeks away from production. We didn't know what to do, getting the dates off for the shoot. But that's how things happened. And what's your relationship like in terms of directing actors? Are you very hands-on? Do you like a lot of rehearsal? Or do you like to just, I think, Ang Lee, he's very hands-off. He doesn't really interfere a lot. So where do you follow as a director in dealing with actors? Because they can be touchy sometimes.  But, you know, after working in my first film, I worked with two legendary actors from Sam Adel Hussain and Seema Biswas. So, you know, through the way they practice their craft, I realized it's such an interesting art form. So, and what we did for my first film is we did a 10-day workshop with all the actors, where, you know, we went through the motion, not only understanding what acting is, and, you know, and so I learned a lot from that first experience, you know, that workshop. What was happening in Armaces, you were getting these two lead actors who had never, ever acted in front of the camera before. So, you know, so it was even more important for them to go through a very rigorous workshop, you know, where we not only discussed the characters, that came very late in the workshop. Most of the workshop was just about what is acting, you know. And, you know, what might take away at work, that, you know, acting is not about showing what you're feeling, but you just feel it.  So that is my one instruction to both the actors, just don't act, you know, just feel it. That is the best advice you could ever give an actor, don't act, that's positive. That's funny. What, I don't know if you've experienced this, this is just a random throw-off question. Have you noticed, like I have, that all the white actors in India are usually terrible? And that's a few different directors this. And I was wondering if you had an opinion as to why that is. Oh, because we just pick up the first white guy we see on the screen in a second. That's been the universal answer pretty much. It's like, we're not gonna pay full screen actors and build scale to some American actor and fly them in for a not even supporting role. So yeah. Anyways. How did you do it? But they don't want them because they want to save some money. Yeah, yeah, yeah. Whatever. Well, if you ever need white actors, call us up, man.  I was gonna say, when did you know what inspired you to be both a writer and a director? I would assume writing came first, but I'd love to know what made you want to do both of them. I started, of course, my career thinking that I'd become a script writer and I'll lose scripts only. But I realized, you know, in my body would stand if you were to call it, you know, it was five years I struggled in Bombay. And nobody takes writers seriously. So it's better to, you know, just become a writer director. It's not like I was not trained in filmmaking. I did an image program in filmmaking in the diversity of reading in the UK. And it was not, of course, not a vocational course like it was in some other film school, but, you know, I had an aesthetic understanding of cinema. So I knew I could direct if I had to. So that's how it began, basically. I just started, you know, just instead of just writing, just becoming a writer and director. And suddenly you start moving faster in your career. Yeah. I also want to say, you have a great voice. This is the first time I've ever hearing your voice. Your voice is similar to that of Christopher Lee. I don't know if you've ever heard that. Yeah. Baritone. Yeah, it's great. Yeah. Thank you. But I wanted to ask what directors, either India or Hollywood or wherever in the world, inspired you most to be a filmmaker? I don't know, you know, because I don't have this. This question is asked to me a lot these days, but I don't really have a ready answer because, you know, I like films by a wide range of people, not because they are those people who made it, but because of what they made. So I read mostly to the art that other than the artist have done. So I like films by Kronenberg. You know, I like some of Ray's films, but not all of them.  But mostly it has been genre filmmakers like John Carpenter, you know, early, early Middle East people have had, yeah. Yeah, yeah. Now, I understand you were a big fan and probably still are of both Edgar Allan Poe and Stephen King, is that right? Of course, yes. I think it's my good one. Yeah, so what are some of your favorite, like your favorite favorite? I've read a lot of Stephen King novels. So what are some of your favorite Stephen King works? Well, when I was 16, I read it for the first time. And I've booked several times over the years as I grew older.  But for a long time, my favorite Stephen King book was Misery.  And you can't put down the book, you know. That is what I love about it, he writes. So I'm a big fan of Misery. Most of his books, even Pujo, you know. I think Pujo is great, you know. But I'm shining, of course. How can I forget shining, you know? It's just, I think it's the only book that I was, it scared me, I couldn't carry on reading. I'm with you, for me it's the shining. I was, you know, I had seen the Kubrick film first and then I read the book after and I was blown away at how good the book was. Yeah, it's such an interesting study of a man descending into madness, you know. And I find madness very interesting, you know. So I love that book and I think the film didn't even touch 10% of the potential of the book. I agree. The, you said you like creature films, is that what you said? Creature features. Are you a fan of Guillermo? Of who? Guillermo del Toro. Of course, of course.  So yeah, and I like Panz Le Brint a lot, you know. This is, that film is not too much of a movie. It's such an important document of its times, you know. And I've seen very little of a cinema coming out of that era of France in fascist Spain, you know. So I love Panz Le Brint a lot, yeah. Yeah, such a great, great film. Favorite directors of yours out of America? I know you named some in India, but who are your favorite ones that you've, I know you said you don't have a specific one, but like in terms of just American genre, who are some that you like a lot? I would have to say, you know, the director's work I always look forward to is John Carpenter, you know. Since I was very young, I was watching, you know, his film, you know, his films. And I really don't know, you know. I really cannot name filmmakers right now, you know, from any culture. I was a huge fan of Rehidio Nakata who made the ring, you know, the ring ring in Japanese. Yeah. So Takashi Mike's work also really liked out of Japan, you know, so yeah, I mean, there's no really one filmmaker that I can say is my favorite or... Yeah. So what projects do you have coming that you're excited about or you may want us to know about? Do you say you're coming to Bollywood? Yeah, there's something, of course, it's too early for me to talk about the project yet, but it's definitely, you know, it's a film I wrote in my struggling days in Bombay. And I finally made a say on it last year. So hopefully that film will take off next year and that is consuming most of my time. I also function as a strip writer, so I'm getting a lot of web series work, you know, screenplay work to do. I'm planning another Asami's film. I'm trying to, you know, do an adaptation of, not an adaptation, but a story inspired by the metamorphosis. So it's very challenging. So let's hope it. That's awesome. Well, we're looking forward to anything you put out, man. That's gonna be awesome to have you more exposure. And a lot of people have asked, I don't know if you know this, where they can watch the film. Do you know the best place that they can watch it, Ruan? Cause we don't want people to watch it via pirate, pirated content. We want to make sure the creators get their due. And so do you know where specifically people can watch it? Currently it's just movietains.com in India. Yeah. We, I don't know why, but we're trying. We're trying to put it out on big up platforms, especially internationally. We have a sales agent who's working towards that. Right now it's just movietains and I'm, and I know it's not possible for everybody to watch it on movie scenes because it's not a really well-known OTT. But if you just visit the website and there, the website you'll find a lot of interesting content from India, a lot of interesting filming.  A lot of films from Northeast are on that platform. So it's, you know, it's not, you know, people who support independence and Emma is not just supporting the films or the filmmakers, but also the platforms which are exclusively devoted to showing independent cinema. And movie scenes is one of them. It's a clearing website. So I would urge everyone to watch it. Yeah. That's where, that's where I heard that it was stationed. That's where I've been telling people to go. I just wanted to make sure there wasn't another place that people could see it. But I want to thank you so much for your time. It was a pleasure talking to you, man. You're supremely talented and we can't wait to see what's coming next from you. Rick, I don't know. I'd love to talk to you, guys. Yeah, I'd love to be talking with you. I'm really thankful.  But it has been a joy to, Corbin and I were completely ignorant to all of the artistry coming out of India a year and a half ago. And because of the journey we've been able to take, we've not only been introduced to the expansiveness of the beauty of the artistry, but some of our favorite things we've encountered are what we refer and you did to as the independent films that are coming out of the regional areas of India. And we want so much for people to celebrate the kind of film that you make. So we are anxiously looking forward to anything that you're doing and please feel free to contact us. Let us know when you have something coming so we can promote it for you. Definitely. I'll definitely do that. Thank you so much, guys. Thank you for your time. You have a great night.


ServiceNow Knowledge 4T is sponsored by ServiceNow. Here are your hosts, Dave Vellante and Jeff Frick. We're back, good morning from San Francisco everybody. Shane Jackson is here, he's the Vice President of Marketing for ServiceNow. Shane, welcome to theCUBE. Thanks. So you go from changing the world of backup to changing the world. That's, this is a better place. Yeah, these guys too. I can't, I can't. All the marketing guys can handle it. I still think I haven't seen Beth. I'm wondering if Beth is in one of these suits. I can't, I can't confirm or deny that. Well, so I think they welcome, how's it going so far? What's, you know, relatively new to ServiceNow. Yeah, it's been almost a year, this is my first knowledge, but it's been everything that everybody said it would be. Lots of energy, lots of great things. The keynotes this morning were awesome. Looking forward to Dan's tomorrow. Any, yeah, I am too. I got a little glimpse at the analyst meeting and I can't wait to have him on theCUBE. Any big surprises, you know, joining ServiceNow? Any, any big wows that you want to share? The way I describe it to my family at home is that, you know, I used to work in a, kind of in the infrastructure and the plumbing of the house. And now I work on the system that controls the automation across all the house. And they really understand that. So you guys, I have my days mixed up. I thought, I thought Fred was pre-announcing share, but of course today is Wednesday. So you made the announcement today. We did. Share, talk about it. I need to get the now guys going. It's hard to concentrate with this. They're missing all the visual keys that it's time to go. So share, yeah, we announced that this morning. We're really excited about it. The genesis of that was actually at this show a year ago. In two ways. One, we had all of our CIOs of our top customers together. And when we asked them, what can we do for you? And one of the biggest things was, give us a way to share. There's a lot of great content being created on the ServiceNow platform, but we can't share it with each other. And then as you kind of went around the show and talked to different people, you could listen into conversations between customers. And they would love to tell each other stories about what did they build? What applications did they build? What dashboards did they build? And they're like, well, I built the same thing. Would it be great if I could share that with you in some way, or see what you did so I can learn from what you did. And so that's what I really took to share. And customers are cool with that? They're cool with sharing? Are they eager to share? Are they somewhat reluctant? Does it depend on industry? Like, will the financial services guys share? You know what I mean? Yeah, it depends, right? And so it's really more the individual sharing than company sharing. And we have it so that if you do share something, your system administrator is notified. So you know there's a kind of a checks and balances as to what's going up on the site. But people are very anxious to share code snippets, dashboards, full applications. We kind of ran an early access program prior to the launch. And we already have 280 pieces of content that have been uploaded to the site and over 1,200 downloads so far. What's the site? share.servicenow.com. share.servicenow.com. And what kind of content is in there? There's all kinds of things that people have built on the ServiceNow platform, including complete applications, code snippets, dashboards, those kinds of things. You don't even need a login. You can go to the site right now and check out and browse through all the content. You can see top downloads, everything that's been put up on the site. One of the most downloaded pieces of content so far is something called the CMDB CI Compare. And it's this real simple little utility that allows you to go into your CMDB and look at two different CIs and compare them next to each other. So this really supports kind of the platform messaging as opposed to the application messaging. And we talked a lot with Fred last year about when he built it. He wanted to build a platform, but obviously you can never go to mark with a platform. You have to go to mark with an application. But it sounds like it's really the platform positioning is really evolving and accelerating. The platform certainly underlies that, but it is about the apps. So it's the customers trying to create the apps that are trying to learn from others and leverage the work of others to download from share so that they can build their app faster and accelerate their weight at which they can deploy custom applications in their environment. Yeah, it's great. It's like pseudo open source in terms of leveraging the power of the community. Yeah, that's exactly it. It is meant to be an extension of the community. So we're driving as many people as we can into the ServiceNow community to look at. There's a tab for learn. There's an area you can go in the implementation phase to see best practices for implementation. There's a developer area so you can understand and interact with other developers. And then once you're in that area and you're having a conversation with someone who's developed something, hey, I'd love to have that. Then you bounce out to share. And that's where the active sharing actually happens on that share.ServiceNow.com. So there's a lot of action on the side. I mean, it's very simple. It's really easy to navigate. But it's interesting that you got three of your partners, the top three cloud sharepers fruition in Airtye Consulting Group of the top contributors. And you can see here you can search by rating, highest rated and what's being downloaded, as you said, the CMDBCI Comparer. So there's a lot of activity going on here. Absolutely. And we wanted to make sure that the partners had a way to leverage this as well. The big message from our partners is that they want a way to reach our customers and show what they've built. And so there's a couple of things for the partners on share. Number one, as you saw on the homepage, we feature the top partner contributions. So you can click right there and see who the top partners are that are contributing content to share. And then if you contribute 20 pieces of content as a partner, we actually give you a partner feature page. And that's what you clicked into when you saw their logo and you get a banner and it shows all the content that's been contributed by that partner. So what is it? Is there a backend monetization where it's sort of brand value here? Or is there a freemian model potentially that evolves? Everything that's on share right now is free. So it's uploaded just to be shared. Ultimately, we could get to a monetization model, but that's not what our customers are looking for right now. It's real simple sharing capabilities. So kind of like the App Store, App Store started out, everything was free and then all of a sudden, people said, hey, come on to our website and we'll upsell you essentially. And you're obviously cool with that. Yep, absolutely. And so the idea for partners is to give them a way to hang out their shingle. It says, hey, I'm here, I have these applications, contact me. And I may put some content up on share, like you said, in a freemian model, but if there's a full-blown application they want to sell for a particular industry, then you can go to the partner again. Of course, I've always had, and I really can articulate it until now, is how do you decide sort of what apps are going to come out of service now and what apps are coming out of the community? Is share essentially a way to codify that or is it just sort of organic? How does that all work? Share is a way to accelerate the ability for others to develop applications on service now. I mean, we really, there are applications that we build. A lot of it comes from customer demand. We really like to see you build that and there's a lot of things, new things that you're seeing and introduce the show around Eureka. But at the same time, if the partner wants to build the app or a customer wants to build the app and it's competitive with something that we sell, that's perfectly fine by us.  So it's an Apple-like model. You'll develop certain core apps, but you want many, many more apps to be developed by the ecosystem than come out of service now, is that right? Absolutely, and so if you look at these giant banners that are around the conference area, those are hundreds of apps that have been developed by our partners. There's an app showcase that you can actually go to online and look at and interact with the different applications to see what problems they solve, kind of get some of the screenshots that they've done to get the better ideas, and the applications are all over the map. So it would be impossible for us to predict what would have ended up on that giant sign. So we squeeze you with Fred a little bit, appreciate you being flexible with the timeframe, but a couple more questions. So where do you see share going? What's your sort of objectives for the site and the initiative and the near to midterm? Main thing is just to get people aware of the site and get sharing. We're seeing very active downloads right now. We're up over 1200 already and we just launched the site. We have 285 pieces of content that have been uploaded to the site. We'd like to see that in the thousands, so the real focus is just driving people there and getting people to remember it's a community-based activity, kind of like the old take a penny, share a penny, you know, the cash register, right? So if you're finding something you're downloading that's helpful to you, what can you, what do you have that you've done that you can upload that might be helpful to somebody else? And I think once that gets going, we're going to see those numbers skyrocket and be a real vibrant part of our community. My last question is, so what about you personally? What's next for you? What are you working on that's sort of wow, Frank says, got to work on wow, so what's your wow? Yeah, yeah. So the wow for me, as we get out of the show, I've taken care of product marketing. So there's a lot we need to do to go drive the enterprise service management message for our customers and help them understand what that's all about and how to best leverage it. And then I'm also taking care of the global partner program ecosystem. So it's a ton of work to go do with our partners. Yeah, that enterprise piece, that's a huge untapped territory for you guys, isn't it? So if you can put some clarity around that, what about some product? You know, the way we're describing in terms of enterprise service management is newer, but it's really the same thing our customers have been doing all the time, and that's using service now to manage service relationships across the enterprise. Awesome. Shane, thanks very much for coming on theCUBE. My pleasure to be here again. Share and share. Thanks very much. We'll see you soon. All right, keep it right there, everybody. We'll be right back with our next guest. We're live, this is theCUBE. We're here at Knowledge 14. We'll be right back.