okay now let's get started good morning everybody welcome back to another stream coming in a bit early today because we have the 8.30 news event just typical sort of news release typical sort of preparation like we said yesterday something that you always want to prepare for in advance because you want to sort of gauge the prior reaction before anything else we have that massive sort of 8.30 little dump-off news a small little reprieve then we come back rather at 10, 10, 15 so that's something that you always want to look for yesterday pretty successful we came in high here 8.30 came in spited high kept going up higher it's the only reason we did that is because we started collecting too much short if we start looking at this area here again you can see when we when we sort of cleared it we just came back a wall sort of supported that so anytime it went down people were shorting back into a wall so they're just trying to make sure they're reaching for higher but you still was fervent in this sort of short just saying it's like something that you definitely want to be into just because if you wanted to go along here it would have been done either in London or last previous days in New York session because you're looking at this and you're saying okay it's really high they're just taking out this liquidity here they took out the liquidity here took out the liquidity here like yesterday anyhow they did that and they're just grabbing for the liquidity that we knew that was there and they moved sort of down you can see that they just had to keep it up here so provide sort of false hope write the narrative that oh no there's a breakout happening please buy I promise I won't trick you this time and it tricks them again and you can see where again they just see up they go down they're like okay look there's my flag and and there's where I buy and you can see where they start buying after the consolidation phase and people sort of getting liquidated as well as shorts getting added and every time they get punished or shorting early or letting go early they switch switch switching sides and finally until they couldn't sort of hold on anymore you can see this just creating that pressure just saying okay we're done with it no one's no no one's buying no no stupid people are left in this planet we need to go down and clear it and it was a typical sort of stuff but nothing sort of too major where we just dumped into oblivion because you can see marked at the weekly range and the target anyway was sort of here short target but sort of resides back in comes back for Asia taps it again you can see that we're just taking it out we just took out the outside range and came back and just sort of mellowing out with it right now and sort of relaxing looking all cool and some b-ball yesterday almost killed me today I make back all good damn are you a you 75 extra pepe oh yeah hell yeah oh yeah 75 a pepe again 100x pepe today looks like more of the same I mean sure we corrected against yesterday and sort of what we're looking for if we're looking down consolidate back collected longs again we're probably lining up for another push-up dump we'll see if we can get the first push-up coming along see if we can grab some liquidity out and take out all the shorts and that were accumulated in the neck in the current cycle local consolidation phase uh again mention not yesterday I didn't do mention you could have grabbed along on the way back but all the short on the second swing back uh just because you're just really focused on getting one if you can get one trade and you have solid reasoning behind that trade and our reasoning was oh idiots are doing one thing let's do the opposite hurrah uh and and it works uh now what we're planning is probably more of the same see if we can get that reaction going upwards and see what the first reaction is and we just bite the opposite way because sure we uh took out the range so it's a nice little weekly stop pun uh stopped very nicely sort of not too far away uh so still within sort of much within margin here to be considered a stop pun but just looking at our things and sort of developing we've got to sort of see where retail is at then from there we can maybe conclude something else so retail looks at this and say oh yeah breakout retest buy buy buy uh so they're already buying uh maybe something like this they say uh okay buy buy buy so they're definitely buying uh breakout something like that maybe i need a more narrow one any retail experts here again we can sort of draw it like this again they're buying here we already know they're buying here we can see them bookmark buying there uh if you sort of bring in to treat a narrow and there's sort of a break so potentially looking for it if it goes down to target the second stop here i can draw that straight so if we see people go short here as the first move down then we can reverse it here potentially reverse it here but it'll probably stretch more into here anyway but we know this is already sort of where retail will look to buy so if they sort of grab in take the liquidity out they're forced to buy this breakout if they come back they force themselves to buy the retest and then we sort of can watch that sort of unfold all we're looking for this week is just to end on a red candle we don't really care otherwise i mean looking at sort of yesterday you can see that it created that spike jumped down gave you a double bottom with here poking out here then sort of recovers it instantly and you can see just wants to be with inside this area just playing with people doesn't want to be too far away from the week open but at the same time it it's still wants to look at the week open and just say yep i want to go down let's go so he wants to print red but just doesn't want to move too far away so make up your damn mind won't you already got a large break on this one which is oh it's a fun time this means asinine not uh how would you long like i said not really focused on that uh on that side just because you got you got one side just be happy and just call it a day uh there was not real uh there was not any real sort of set up uh let's look at that there was no real set up here so i was just like anything's just just sticky that and that that's the that's what it's just sticky maybe you can grab an entry on bug map but but yeah not even it just looks very shallow you can see hit hit goes up but generally it's like i said it's just you caught the dump nice i mean you you were here for the stream so you had to have caught the dump you didn't get the dump i i legally have to disown you uh maybe you could have jumped in here uh somewhere here uh this looks so nice i mean sure as a retail trader or if you're just gonna charge it doesn't look nice but here looking at this it's just like okay short short short they dumped it out stop on we came back into range stop on reclaimed range now we're just collecting shorts so small pump up expected first step up second step then third you can see that how we how they push it how they push it up then it consolidates back into here spikes it out and back again but yeah you can see these clear steps so there's your first step second step and third and final step up ends the day just fades it with a nice little batman but uh yeah can't really catch the bottom here and i mean i don't know unless you're lying to people you yeah maybe you could have got the bottom but uh if you're preaching safety and everything about being safe or trading uh then not really uh it's more more so here is where you'd want to enter on a long after everything's all subsized and you know that okay they cleared out the stop on they push back up now they're back in consolidation but i mean if you just got the short yesterday which was just easy just hit the hit the short button at 10 o'clock and you just go to sleep and you wake up like oh i made money okay we should have that news injection let's see oh let's not get distracted there we go we went high first uh first of all so now we're already thinking that it's going to dump and down it goes so because remember it's exactly the same thing as yesterday we have news so we want to do the what the opposite of what everyone else does doesn't matter what the news say it doesn't matter we just want to do the opposite of whatever this time does up until potentially 10 30 we'll see if it gives you a nice little double bottom between these two figures and then final sort of uh sort of if it is friday 10 o'clock so that works perfectly for us ends the week nice nice little ribbon nice little bow just says okay those are your times just just do whatever if i care i already sort of grabbed some liquidity see if you grab some breakout trailer you can see them just just here like as soon as they go they're here they're just waiting they just want to buy they just want to believe i shot this alone on the top uh by the ntp then you must be thinking about oh that's always like you always have like uh take profits at sort of lows like even if it's just 10% like you can say look 10% or between 25% or like here then you're just like okay cool hit that one close the rest off maybe sometime later a pretty given point or much higher or depending on if you if you know the price is going to reverse you know the price is going to go up here so you're like okay uh we close the rest off here so average exit is here didn't exit all of it here um but still managed to be profitable from what this entry here so it's just like okay you can choose pick and choose yeah your battles just make sure you're making money along the way more of the same thing again you don't want to enter in this candle it's just candle to grab anyone who's greedy or anyone who's stupid it's going high so we already know that we're preparing for a lot a short day uh because we're just clearing out shorts if we clear out shorts and we grab longs the natural course of things will be down like we did yesterday we cleared out shorts we got all the liquidity we went down or you just say oh yeah do the opposite uh it's very sort of tight i mean it's a tight range i mean london just did nothing absolutely a bit small uh new york should have my live with this hopefully push us further down again like i said you don't want to really enter into this candle you can see that this candle is made is made up and comprised so you can see this breakout bias at the top some shorts getting stopped out and instantly re-added onto the shorts so these people who are shorting early as soon as they see a pin they're like oh it's it's it's gonna close on a pin i i have to short this because uh you short hammers you short shooting stars you short whatever your name is regardless of where we're in the cycle you are okay it's in point here and without so too much leeway we expect us to just come back up and just sort of drive these guys out it's plain and simple drive these guys out then once we drive these guys out then we can come in we can come in and say hey how you doing hey let's see uh let's see what the news articles are saying let's see if we've got bullish aberration news today uh more fluff pieces touts level reduction after record losses oh god damn why would you help i maybe use a different words i don't think tout is the correct word to use in this case i could be mistaken just to find that quickly so oh yeah persistent approach see yeah exactly this is the wrong word i think just literacy wise it's i mean you can't fit it in there but i think for fluency sake you wouldn't want to use tout it's usually tout record breaking numbers not not a lot of deep reaches and leverages each bear bearish news some fluff pieces nothing too major nothing sort of to like say oh yeah everyone's gonna just buy along like idiots uh but i mean we got we got some of that anyway uh we got these shorts we got this large mix coming in i think we sort of drive this out a bit uh should be similar to yesterday if not exactly the same just same thing coming in we've got 10 30 someone coming in to talk so they'll probably screw up things more for us and maybe we drag it up like that we know this is short here these people who broke out long here are getting punished a very fast rate uh as long as it stays within here there's that chance there's that double top chance that we're looking for once we get that double double top chance then we can look for that short on our side other than that you're not really looking to do uh too much with this uh other than wait because if it doesn't and it slides it slides all the way down and just saws sort of dropping bombs uh then you're sort of looking like a fool uh for a while for a while until it sort of you want to flip biases because if it breaks this and and pins double bottom it's just ends up collecting shorts and and this ends up just looking like a bullish chop day rather than a bearish day but necessarily it's just not what we want out of the week just being honest just being close to greatness coming up again everyone who believed in the breakout no longer believes in the breakout now they're showing exactly the same thing they did yesterday if we hold her over yesterday show you that there you go this was uh a more more pump your case but again pushes up everyone's loses hope in the cause cause gets absorbed by people who are willing to buy this long then they push it back up and the same thing again the same thing again until they just say okay this is where we wanted this is the liquidity that we wanted to get 22 28 uh 250 and they push it out they collect two more shorts like okay cool now this is a shift in that market where they're just running out the shorts is but keeping these longs trapped on top of each other so it's okay from here on out you're like okay yeah i'm i'm happy in this short that this is this is the right thing to do and i stand by it and it continues doing this for a while longer gets a bit more aggressive but instantly sort of replied by this wall and just finally sort of pushes a lot expecting sim life not same sort of action out of today again magnitude will always vary so we might not get the same level of uh pumpiness uh but that didn't sound right but at the same time you should have really expect that again everyone in the mothers now just seeing red they bought the broke a breakout instantly regretted the breakout buying we'll see if you can if there stops a place here if we need to sort of dig deep again we just want to pin and close higher then we're sort of all close at least at this sort of point just to showcase that they're collecting short volume rather than breaking lows and continuing lower and laying the shorts be free because again we don't want shorts to be too free and too sort of unrestricted in their movements so we want to sort of collect them where we collect them prior and if we are going to pin just to grab stops they want to come back and and make sure they don't have the chance to break out at even then we can sort of continue and grab that high now it's a waiting game maybe look at some death ideals in there is no variation uh might be break this way they go sure and you can see these all come up and they go I mean they didn't go short here because we know they went long which is start but in this instance this worked out just to some certain extent and these these patterns do work out but hopefully they won't get traded uh which is which I find hilarious uh absolutely hilarious uh if you're on the right side then you definitely find the hilarious and common call that happens time and time again and they uh terrify the ones that work it's usually the ones that are not traded because remember we have access to trade volume so we know if they came in long or if they came in short that you guys definitely came in long there even though your book says to go go uh go short go figure same thing here they went long on these areas and they got punished for it it's just doesn't work when they want it to work it works when they don't want it to work that's the simple rule of life of trading same thing similar to life we hear that very aggressively uh against pushing down very aggressively we still have I mean a lot sort of uh tables kind of uh breaking the lows uh always and I mean it's a decent thing again you can see that it's just a pin all we're doing is coming back and we're closing back at the same area so we're just developing these closes uh similar to this so it all is with a cheeky little stop hunt instantly back now we just collected a lot more shorts than we would have if we didn't do that uh so we're driving ourselves back so something that we'd want to be wary for and cognizant uh hit my funny bone uh let recover ah gain down it goes and gain some high down it goes it's not necessarily something we want to sort of uh join hands with maybe it's something we missed but again we'll have time to come back into it if it does a bit inevitably go down either we add back here or we wait for it to come back and add back add into here essentially so we always have choices uh we always have opportunity to wait out they're not going to let this rip without letting us join the ride uh I mean if they do it's just just what we call an asshole move uh again wait see if we want to repeat the candle here again we see close the candle here on on the swing up and just sort of uh just call back some some bush rolls again because it's starting to get a bit heavy on this uh first year so maybe this just ends up becoming a rather bullish day or surprising bullish day but still too early to call anything because we still have to wait for 10 o'clock an hour and 15 minutes in between that time anything could happen it's not anything but the likeliest outcome is the one we talked about which is pushes in grab clear of liquidity stop on high grab all the liquidity here grab a lot more breakout traders and uh and stops on this swing and push back down mistrade opportunity would be pushes down grabs a lot more lower clicks a lot more short so pushes back in and then sort of pushes back down and gives you a nice little double bottom uh then sort of be bullish at that's sort of your two sort of uh scenarios ideally you're looking for again we're only looking for retests or double tops double bottoms here stop hunks or or liquidity rage because we clearly know this is uh not someone somewhere some time frame you want to be trading uh because it is usually very much please attract if it clears in here shuffle shuffle shuffle trades and just pushes back out and that could be another sort of push up but you can see how people going short just by seeing red instantly punish on the other side uh you wait for it to sort of complete that and then try to take that bit further down and there's your lungs coming in here had a pressure wall they had sort of wall stopping any shorts from dropping a lower but they removed it always back again very sort of lightly amounts of liquidity here it's still a desire to protect it things as it sort of develops out don't want to be cool in something that you don't like you sort of go in look at spy yes even if it's delayed they'll still provide us with relevant information on the sort of long-term sort of overview which is ideally what we want again we always want to sort of try out and see where we've got retail trapped uh basically got them trapped um dead right here drag it oh dead dead right on this big here that's i mean that's i think i don't like it's all subjective and i don't i don't like idea of subjectivity is subjectivity in my charts just because it just adds a margin of error that i'm uncomfortable with that's why i don't like trend lines and i and i bully or mock retail traders it's quite comedic if you think about it but here's again very cool breakout traders here just back down or grab retests here but again we've got a lot of liquidity that's available to us on this all swing here so we know that people buy this breakout willy-nilly as well as they'll have their stock placements here if they're in on this short within this vicinity that's something that you're gonna be cognizant of uh so there is some upscale potential too much but still some because if you sort of zoom out just look at the grand theme from there you can see that we've collected uh well a nice the volume all the way up here you can see the short range where we consolidated uh to to and fro from this area push out retest out the larger sort of range working with still sort of here but just one doesn't sort of mesh with the other you can see that looking at that we broke outside us just not hunted here comes back in the volume here she's back out once again you can see we're just hanging around it we tested a couple of times here we want to sort of drop because we want these uh next couple of weeks to be read the only way we can really achieve that is by going down we're just hovering around the week open like I stated before it's a nice place to be if you're just trying to break people's legs but at some point you've got to grow up and and just move the damn market just coming up like like we talked about pushing a bit higher it's nothing i'm surprised about nothing that's catching me off guard pushing a bit see you again uh out of spite it's similar stories we've got liquids up here is say there's where people have drawn this and just okay here's what we do there's a game plan they buy the breakout here we've got stops here anyway so it's a double up double lots always nice to hit because we grab both breakout traders and those breakout traders squeeze out the shorts that would have been placed here the pre-market all during london and they would have been sort of mistaken done so and they would have got a hit out by other people who wanted to buy this area so then you just have a lot of market buys coming flooding through getting eaten up and then we just want to sort of dump it out so it sort of holds nice to what we're looking for especially if we're looking for that stop on a bit higher look up on a bit higher and you always want to prepare for uh both scenarios again the scenario that we talked about about that potential miss trade also so this is nice is let's say we have a miss trade wage pushes down then comes by carbon gives you the trade much layer on rather than uh the area that you're looking for initially so for instance something like it pushes in pushes back up just comes into here then gives you that little miss trade opportunity here and or here stops then gives you a nice little double bottom where then it pushes and just finds its way back up they're the only really two scenarios that i'm of uh prepping for anything else uh blind tunes it's just going to be purely reactionary depending on how the market changes as the day progresses but usually it doesn't change too much uh from the setup that it presents itself because not like they can just randomly make up numbers and generate infinite amount of money out of nowhere they got they got some rules not many but some rule number one is take your money rule number two don't lose money you can you can see all these all coins it was dumped and just instantly come back up after taking the low uh it's it's it's okay and so they always take the line and then they always sort of achieves a little stop on atom being the only sort of resistant uh but it just trades back into sort of this area here which miss then again gives you a nice little double stop same thing with all the old coins they just look they look the same at this stage of time a lot more money was flooded into the bitcoin recovery a lot better on the recovery but it's just probably due to fact that they have a less uh they have less money in them so they're easier to move back once everything goes astray so again we have that possibility to push up grab we grab breakout traders here easy money this and what do you mean by grab break our traders we have potential liquidity they're not we don't have absolute absolute fact that there we know that retail will more more often than not like to buy this area and the only sort of hard uh liquidity we really can say for sure is the stops that play is here so we know there's stops here so this is a stop on area that's why by the time it hits here and we see people buying they buy into the stop pumps which used to more buying than can then collapse it ideally what you're looking for and us building short prior to uh prior to this and prior to any sort of news uh is always a good sign of of secondary secondary high even a bullish outcome in in totality just because we've got all these guys being bearish just building up shorts and shorts we know we can have liquidity uh if we go up higher and the only way to go up higher is squeezing people out of the hard-earned money very easy the next thing i'll probably just end off here i don't want to run your head in circles you guys give you guys a nice solid one hour get some get some caffeine in you get some food in you assess your game plan you guys know what my gate plan is today it shouldn't be too varied from yesterday we've got two outcomes to play just look for a stop on and just keep that stop on it as a full sort of move outside of things again tomorrow uh we'll probably the last i mean tomorrow still has sort of set up coming in from the tail end of the day so you'll just you won't be the beyond and and end all if you can't catch trade today because you see yourself tomorrow you can probably catch that on that swing next week uh looks like there's nothing really stopping monday so it'll probably be just the aims or carryover from whatever we did friday uh retail sales decent major and it's just jobless looking very light next week always good because we have the week after fomc maintenance which is always the funnest of times just because all we need to do is just repeat again do the other thing next week's going to be light and the week after is going to be a lot heavier which is great because the week after uh that is usually a lot more bullish in terms of pushing price up because remember this week and the next week are very bearish they only have a 30 percent success rate in the traditional markets and that will obviously translate into bitcoin so that's why we're awfully bearish or just looking for it to close red on the week so if we're close to it or we're printing green we're just looking at to move away uh and just even if we don't move what we just we just sort of have a lot of volatility we still just want to sort of wrap the week up just by printing a decent amount of red and with that i am out thank you guys so much for coming and putting up with my lame jokes hopefully you guys trade safe stay safe i will catch you guys tomorrow for the fallout just mind those timings game turns 10 15 for today so care for it just watch the bids as they come in everything should be all right


Live from Las Vegas, it's theCUBE, covering Dell Technologies World 2018. Brought to you by Dell EMC and its ecosystem partners. Welcome back to the stands. We continue here live on theCUBE, our coverage here of Dell Technologies World 2018. 14,000 attendees wrapping up day three. We are live, as I said, with Stu Miniman. I'm John Walls, and it is now our pleasure to welcome to the set Steve Fingerhut, who is the SVP and GM of SSD and Cloud Software Business Unit at Toshiba Memory Americas. Steve, good to see you, sir. Great to have you. And Ravi Pendikhani, who is the SVP of Service Solutions, Product Management, and Marketing at Dell. Thank you, John. Ravi, good to see you, sir. Same here, sir. Yeah, let's talk about, just first off, show theme. Make it real, right? Digital transformation, but make it real. So, what does that mean to the two of you? We've heard that theme over and over again, and what do you think that means to your customers as well? How do you make it real for them? First and foremost, I think the whole idea of new workloads coming play. People talk about machine learning and deep learning, as you, I'm sure, are aware of. People talk about analytics. The fact is, each of us is collecting a lot more data than a year ago, which is good for my friend Steve and others, and obviously, we like the fact that customers are looking at making more real time, if not near real time, analysis, and the whole notion of governmental agencies across the world, trying to go into more of a digital world where, and if you look at a country like India, for example, I mean, there are a billion people who are looking at other cards where they didn't have a form of identification for each of the individuals. Now, they've gone through a new transformation phase where they want to ensure that every single one of them actually has a way of identification and is all done digitally with accounts and everything else that goes on. These are just some of the manifestations of the digital transformation we see, whether it is in your industries, pick your favorite one, whether it's financial sector, the manufacturing, healthcare, all the way to governmental agencies. I think each of them are looking at how do they look at providing the right set of services, either for their customers or their community, communities at large, and we can't be more excited about what this provides as an opportunity for us to go back and provide a way for them to communicate and do some cool things. Steve? Yeah, Ravi, you mentioned the workloads that are driving the new campaign or that you're highlighting in the new campaign make it real, and many of those workloads are their new architectures and they were basically built from day one on SSDs, right? Counting on that performance, reliability, et cetera. And so obviously that's what we're here to promote at the show, and you can see the new workloads, obviously anything cloud, very much counts on SSDs and Flash, and then as you get into machine learning, different types of artificial intelligence, those are certainly counting on the performance of SSDs and keep nothing more real than actual products in hand. So with Ravi's products and ours, we have a number of demos, including the new AMD platforms that the PowerEdge team is rolling out, running all of these new workloads on Toshiba SSDs, so it's a good way to make it real, right? Yeah, Steve, maybe bring us in a little bit to kind of the state of storage though. We have talked about SSDs, we're now a decent way into it, Dell's announcement talking a lot about NVMe, maybe give us the Toshiba viewpoint on memory and storage and some of those transitions we're going through. Right, well I guess the secrets out that SSDs are a great addition, right? Say pretty much any environments and you add SSDs and it will go faster, so it's pretty much the biggest bang for the buck in terms of incremental performance, so what that means is just tremendous growth and the last couple years have been really for the industry, keeping up with that, really increased demand. So there's inherent efficiencies in SSDs, we're trying to build as many as we can and then obviously try to help our customers use them in the most efficiently as possible. Yeah, I agree with Steve, I mean, it is an efficiency equation. The fact of the matter is you really do need cost, I mean you do need to provide our customers with a better way of ensuring that timely information is made available. Again, it's information and it has to be timely because if you really don't provide it at a time when our customers need it, there's really no advantage of being really having the right infrastructure or lack of that matter. Case in point, if you look at what we just announced, Stu, yesterday we had talked about the R840 for example, which is a four socket server and we have actually announced it with 24 NVMe drives, believe it or not, that's about two times more than the realest competitor. That just gives you an idea into the amount of data that customers are consuming and the applications obviously are more importantly, you know, when we were coming up with this notion, we felt that 12 was probably a good number, maybe 24 was going to be a stretch and the number of customers we have talked to even in the last two days, I mean it's been huge, we're in there saying, wow, we can't wait to go get this product in our hands because that really shows you that there is already a pretty big demand for these kinds of technologies to be brought in. Yeah, I like what you were saying there, Ravi, because I'd like both of you to help connect the dots us for a little bit because when I think back to, okay, what speed, disk did I have or what's the flash piece in, this was something that it was traditionally the server admin, maybe there was some application person that came in, but you're talking about C-level discussions here, the trends that Jeff Clark talked about as keynotes as to this is what the business driving things like AI and ML and some of those, Steve, how are the conversations changing to get this piece of the infrastructure up at more of the C-level discussion? Right, it certainly is, it's part of the transformation where it's been talked about several times this week, IT has moved from being a cost center to the revenue center and then that puts it on the CEO's radar much more squarely. You definitely want to, if you're the CIO, CTO, infrastructure leader, your goal is to try to deliver that agility, right? Don't stand in the way of revenue while managing security, managing cost and it's those dynamics and it's not a new conversation but it's the public versus private, hybrid, what exactly should go where and those are still top of mind for all the customers we're talking to. I actually, Steve hit on something else, if I may, which is about security and I can't tell you, Steve, a good 70% of the customers at an average today do not finish a conversation in a 30 minute chunks we have had without talking about what is it you guys are going to do for security and that's a huge number or an increase from where we were just even a year or two ago, right? And imagine, and having said that, if you really had a longer conversation, security obviously is one of those fundamental pillars that everybody comes down to because everybody's worried about data and the fact that there's leakage of information of MA pertaining to this. And more importantly, making it real, if I may, to your point earlier on, John, as well, which is customers don't want to look at just the buzzwords they're now asking for proof points, proof points on, hey, what does this really mean in terms of security? For example, when we talk about zero arrays or secure arrays, sorry, which is, how do you go retire an old data server in a red box without necessarily worrying about the bits and bytes being left on the disk drives? So we have come up with new technologies which enables all the drives to be wiped, right? Makes it a lot easier, of course, with some of the stuff we do with Toshiba and some of their technologies as well. But my point again being that, I think now our C-level execs are coming in and asking us for not just the major teams, but they're actually more interested in finding out how and what is it we're doing to help some of those major teams. And I think the number of requests we have had for some of the white papers we have come out with, Steve, I think has only grown up now. Absolutely. Which I don't think was happening in the past from the C-level execs. So it's absolutely a valid statement. Right, well there were Senate hearings last year on some pretty famous data breaches and you have Senators grilling CEOs and it was a shocking, they actually used, there was a Senator who used the term full disk encryption and taking a CEO to task for not using full disk encryption. And so I think that might help. You talk about getting on the C-level radar, that helps. That was good staff work there. Exactly, exactly. That was a good plan. Yeah, right. Well, I mean, but to the point of security, obviously with this exponential growth of data unstructured, you know, blowing up and all of a sudden you become a lot riper, if you will, and you've got a lot more to manage. And so with that, I mean, how much more at risk are people? And is that what's raising the awareness down to C-suite? And so realize that, you know, they've got, they're a much bigger target now than maybe when data wasn't as plentiful, you know, back in the old days, if you will. Is that part of this? Or is that it? Is that? I believe it's a big part of it. Yeah. And one of the other things that's obviously going with this is if you really look at the disclosures that any of us have to go through, even in terms of whether it's a simple credit card you're looking at, I don't know if you've ever seen this. And as we were doing some of the analysis, we noticed even a simple credit card application, we'd had some security and, you know, personal information classes. It's actually gone up by about 120% in terms of the number of things they ask for. And making sure that the consumer is aware as well. Right? And the fact of the matter is, I don't think there's a single day that we can go through any of the trade press without somebody coming out with a security breach maybe or a security feature, whether it is hardware or software.  Right? Absolutely. And you talked about the data growth. It's obviously been phenomenal. In his keynote Monday, Michael Dell talked about data growth from machine to machine and it's going to make this look like a little bit of data. So, like you said, that risk, the exposure is much larger and you have to keep that data secure. So, as Robbie mentioned, we work closely with Dell. There's a lot of, it's not an easy problem to solve, right? So there's a lot of engineering to make sure that you have that end-to-end security. And that's where we work with things like the Instant System Erase, right? So you can one-button erase the system in minutes versus in the past it might take hours or days and do you really trust that it's gone? Those types of things. And so I think those are enabling a much more robust security and you basically have to make it easy, right? Letting people sleep at night. Yeah, that's what you're doing. You know, in the past, the only way you could do that was you had to write a series of zeros and ones on the drive. And that could take hours together. That's how you would erase your data, right? And now when you talk about autonomous vehicles, imagine there's a whole big, whole discussion as much as how do you make sure that you have the, that's kind of an edge computing, as Jeff, I think, mentioned on the stage yesterday, that you want to not have latency come in between making a deterministic turn, right? Or an object appears. You don't want to wait for the breaking system to play because some decision needs to be made in a remote center, right? Which essentially means now you have got data being collected and analyzed and acted upon. And there are things like that and you probably have heard of all the insurance companies are working on what kind of data can be collected because when crashes happen, right? How do you make sure that their privacy loss in place and what not who has access to it? Plenty of stuff. Sure. Steve, I want to get your viewpoint. We're getting not far from the end of the show. What don't you give, in general, the partner viewpoint of Dell Technologies World in specifically? Toshiba, I know you've got, yeah, there's the booth, there's party, there's demos, there's labs, there's a lot of activity your team's doing for those that haven't been here. And Toshiba's worked with both Legacy Dell, Legacy MC, any commentary to close on that coming together? Right, I think last year I used the Jordan Pippin analogy, but it's only gotten better since then. So it's a great partnership. We're definitely growing strong together. And like you said, that doesn't happen overnight, that's years of hard work and trust that makes that a possibility. But I truly believe we're only getting started. And one of our goals we're working together is how do we make these important capabilities like security more common, more accessible, lower cost, those types of things. That's a major factor, major focus area for us going forward. But definitely see, this is just the beginning. Any key highlights from the show or activities that your team's been doing here that you'd like to leave us with? Sure, yeah, we have a significant presence here. We have eight server demos running, like I mentioned, the AMD servers, multiple workloads across these new emerging workloads. And then the hands-on demo zone where actually their developers can use the systems and software they want to evaluate. They can use them in the cloud. Those are all being driven by Toshiba and of course as part of the Dell solution. So yeah, we're happy, honored to be a big part of the show this year. But Jordan Pippin, I was thinking more like Curry Durant. That's where I was going with that. Exactly, I'm getting a little more up-to-date. I'm good with Jordan, he wanted that. Yeah, that was a pretty good pair like you two are. Thanks for joining us both. We appreciate it, Robbie, Steve, good seeing you here. Thank you very much. Back with more of a continue our life coverage here on theCUBE where Dell Technologies World 2018 and we are in Las Vegas.


Did you know that you can use Word, Excel, and PowerPoint for free? These programs are a version of Microsoft and is called Office for the Web. It also has some of the most useful tools found in these programs. In addition, you can work online with other people. Visit our YouTube channel where you will find many good tutorials on how to use these programs.