So with that, I would like to quickly dive into the award ceremony and welcome you all once again. If you're just joining in, this is the first edition of E4M Indian marketing about South powered by TVS. We want to thank our co-powered partners TVS for the valuable support honoring and rewarding a diverse set of companies who either have corporate office or have a marketing division headquartered in South India. Awards were also open to the companies that are headquartered in pan India but have created and run a campaign for South market. These awards celebrate the best organization, individuals and teams working in South India who have taken confident and innovative steps towards finding ways to enter or expand their presence across the region or the country. Once again, if you are enjoying the show, if you have any questions, anything that you would want to add on to the conversation, the hashtag is E4M-I-M-A-S, make sure that you use it. With four prime categories and 22 subcategories, the show actually had 200 entries across verticals. The esteemed jury panel came together on the 14th of September for jury meet and selected winners from best campaigns exhibited. The criteria was equally divided as concept that is 25% of weightage, innovation has 25% of weightage, execution had 25% of weightage and the results 25% as well. So concept, innovation, execution and results given equal weightage. And I'm happy to have Mr. Naval Ahuja, co-founder exchange for media who's joining us for the welcome address of the awards tonight. Ladies and gentlemen, I request you to be kind and show some love to Mr. Naval Ahuja coming up on the screen. Over to you sir. Good evening to the first edition of Indian Marketing Awards South. As you know, as many of you know that Indian Marketing Awards is a flagship initiative of the exchange for media group, which has been in existence for many years now. And through IMAE, we try and recognize the best marketing work that's happening in this country, across brands in various sectors. IMAE is an initiative that sort of sits at the pinnacle, everything that we do, what the marketer does and recognizes best practices across the so called four piece of marketing. Those four piece in today's world have expanded to perhaps six or seven piece, but the original four piece of Philip Kotler remain as relevant today as they were 20, 30 years back. Through IMAE South, our attempt is at recognizing brands which are doing very good quality work in various regions in this country. As all of us believe, India is not a homogenous country, different languages, different regions, different cultures, make it a very interesting melting pot. And that also increases challenges for brands and marketers to go out and make audience consumers interested in their product or service. So through IMAE South, what we try to do is look at the southern markets, the southern states, the five, six states in South India as the key focus markets, look at brands that are either homegrown in south of India, local brands that have done well in capturing markets there, or look at national brands who have gone south and made deep in inroads in that market, competed really well against the local brands based there. So IMAE South tries and capture both of these activities that brands have done in terms of their marketing focus areas. Some of you might find the line between our national campaign versus our South focus campaign a little bit fuzzy, but since this is the first initiative, we've tried and tried and sort of keep the differentiation as clear and as precise as possible. But if you have any feedback for us, do share it with us post this event. As you will be seeing today, there are around 22 subcategories across which awards will be given out. Given that it's a first year, we are very happy and very glad with the participation. We had almost 175, 180 entries that were sent by national as well as region based brands. I also want to take this opportunity to thank our jury members who put in a lot of work, not in just looking at the entries, but also giving us valuable feedback to improve next year. The jury led by Mr. Madhavan and an esteemed panel of CMOs and CEOs who have done very good quality work here. So with that, thank you for joining us. And my congratulations to all the winners in advance. Thanks for TVS for supporting this event. A special word of mention to our team led by Pallavi Saini, Michelle Norona, who curated this event, who worked hard over the last many months to bring this to light. And I hope next year when we do this event, we will have a ground event in Bangalore, Orch and I, and we will be able to celebrate the winners on ground in person. With that, thank you so much. And I look forward to celebrating all the winners back to you. So that was Mr. Novel Ahuja, co-founder Exchange for Media. Before we commence to the award ceremony itself, we would like to take a short glimpse into the work showcase this year. The process and of course, some feedback from our eminent jury members shared regarding their experience of being a part of the show. Let's have a quick look at the A-V-P's. From various sectors, awarded medals to campaigns on 14th September. Jury chair, K Madhavan, Peps Industries, Rajanish Kumar, ITC, Sakshi Verma Menon, Kimbali Klok, Subdhraanshu Singh, Royal Enfield, Venkatesh Vijay Raghaman, Kevin Kair, Ankit Grover, Enmobi, Shivani Khalsa, SBR, Ranjani Krishnaswamy, Taneshka, Titan Company, Rahul Panchal, Himalaya, Baby George, Joy Lukas, Kartikeya Bhandari, Live Space, B. Srinivasan, Vikatan, Suraj Balakrishnan, A.S.A, Vignesh Murali, Equitas Small Finance Bank, and Bala Subramanian, 24 Mantra Organic, Jacob George, Dior Flex, Nishant Chandra, 10 Dacats, Tatyusha Agrawal, Zee Entertainment, Abhishek Shahabadi, Diajiro, Nanda Gopal Naya, We Guard. Good morning, folks. I am asked to share my experience in the selection process of exchange for media IME awards 2021. First and foremost, I am honored to be associated and take part as a jury chair in the selection process. My sincere thanks to all the organizing committee members. It's a wonderful experience to meet nearly 26 diverse industry leaders in a single platform and develop a connect for mutual benefit. Again, I am thankful to that. It is rather more wonderful experience to execute best marketing organization among 150 odd contestants. Each one is no less than others. I thank all the jury members for their great efforts. It's really an herculean task in this type of situation to select the best few. In the process, I have also learned as to what are the things I need to take care of if I were to be a participant to get the prestigious award. The entire process was a learning process where we mutually learned in the process of selection. We learned by interacting with the juries from their vast experience in different fields of their activities. Also, in the selection process, we understood. In fact, I understood as to what are the key elements that must go in a marketing organization to be the best. Good luck to all the participants and also jury members. And once again, my best wishes for exchange for media, for and let such initiatives come forth from them so that it will bring best among the budding entrepreneurs. Thanks. Hi, everybody. Let me take this opportunity to wish you all the best. This event has been a very exciting event. This jury of the IMA South Awards has been a very exciting journey. I've had a very good experience. It's amazing to see the number of entries that we've seen in the last few days. And I think I have had the pleasure of going through them. Amazing set of ideas, amazing energy behind the wall done, and of course, the energy that actually presented to a larger audience as well. Some really interesting business cases, some really interesting marketing campaigns that we've seen. It's been my pleasure to be a part of this journey. And I wish all the winners all the best. To me, winning is not important. I think participating is equally more important. And coming out as winners all across is even more important. Everybody who's participated in this event, my best wishes to all of them, all of us are winners that way. All the best and look forward to the next edition. Hello, I'm baby George, CEO of Joe Eruca's group. It was an absolute pleasure attending the IMA Awards South Selection process. This gave me an opportunity to witness the fantastic works done by various Southern brands to reach out to the clients during this pandemic period. I am really happy to see how effectively the digital platform has been used by the companies to overcome the challenges they have faced during this tough time by efficiently using technology to their advantage. I thank Exchange for Media for organizing this competition to recognize and reward the best in this field for their efforts. Thank you, E4M, for giving me this opportunity. Thank you. Hi, I'm Shrivalli Phansa from SBI General. Firstly, I would like to congratulate E4M for launching this Indian Marketing Awards for South Market. It was indeed a pleasure to be a part of the jury and was also an interesting session with other jurors while evaluating various nominations across these categories. I must say India is full of talent and creativity and I'm so delighted to see that the campaigns and creativities are not just limited to big brands. And I'm rather, I'm so happy to see this campaign's creativity, content, et cetera, coming from various micro companies as well. And it was, trust me, it was great work. So please continue doing this great work and a very good luck to all the nominations. Thank you. This is Nandagopal Mayar, Vice President and head of brand and communications at BeGuard Industries. Firstly, I'd like to thank Exchange for Media for having me, having me on board as part of the jury for the first edition of the South Chapter of the Indian Marketing Awards. It has been an enthralling experience as we got to evaluate work across a wide spectrum of categories. Must confess that some of them have been built on sharply differentiated, insightful perspectives and very disruptive views. We as judges have done our best to award medals to the deserving winners. I'd like to congratulations to the winners and all the very best to those who have not made it to the cut this time around. Having said that, I would like to take this opportunity to also inform and tell brands to use this platform as well as our communication fraternity to go out and express their path-breaking ideas and work that they create. Thank you very much. Exchange for Media, Indian Marketing Awards South and the jury board congratulates all the winners. Thank you to the awards, but before I do that, I would want to point out the one drawback of being virtual here in the award ceremony is, I really cannot see you all. We cannot actually, the winners cannot see everyone applauding for them. So wherever you are, I'm sure we can't see what we can feel the warmth of the perhaps and applause that you will give. So put your hands together for all the winners whenever you actually get to listen to one, we'll be very happy if you do that. So with that, ladies and gentlemen, the first edition of E4M Indian Marketing Awards South, the first category is Awards for Communication. Let's quickly have a look at the best use of digital marketing, social media category and we'll get to know who the winner is, BFSI. Bronze Award goes to ITW Consulting for CRED. The best use of digital marketing, social media, BFSI goes to ITW Consulting for CRED IPL Activation. We want to congratulate them for a wonderful activation done there, that is resonating with the crowds months and months and months. Well done. With that, ladies and gentlemen, we'll move on to the next award that we have for you. Best use of digital marketing, social media e-commerce. Let's quickly have a look at the e-commerce. It's been an absolute pleasure to be part of this jury, but what's even more amazing was all the great work which I could see. And I appreciate exchange for media teams' efforts in doing an award exclusively for the South market and recognizing the fact that one size doesn't fit all in the context of India. And each market poses its own challenges and nuances for a brand marketer. Congrats to all the winners. Keep up the great work. Take care. God bless. The bronze award goes to Joy Lukas, India Limited. For Lukas, India is limited. We want to congratulate the whole team on that. Let's quickly have a look at the silver award and the silver goes to... And I am so glad that you're saying global head of marketing at Royal NFA. It's been an absolute pleasure to be part of the great work. Take care. Joy Lukas, India Limited. The silver award goes to Performance India for ITC Food Work. Here is the silver award winner, Performance India for ITC, e-stores, data-driven audience marketing. We want to congratulate the whole team for the wonderful work that they've done. And with that, ladies and gentlemen, let's quickly move on to the next category. This is best use of digital marketing, social media, SMCG. Let's quickly have a look at the bronze winners. And I am so glad that you're saying global head of marketing at Royal NFA. I was delighted to be a part of the jury deliberations for the IMA South Award, brought to you all by exchange for media. I really enjoyed the discussions with the other jury members, where we not only considered the cases individually, but also brought to sharp focus the importance of the southern states in India. Each one of those states is a economic powerhouse, has a very distinct culture, and has a thriving media and consumer industry. And that is why the future of the economy, and in so many ways, the future of India, emerges from these very important states in the south. I really thoroughly enjoyed the deliberations, and congratulations to all the winners. The bronze award goes to Marisan PR for Maricolimeta. Right, so congratulations to the bronze winner. Let's quickly look at the silver winner in the same category. He's from the PR. Yeah. The silver award goes to ITC Fools. Gold award goes to Madison PR for Maricolimeta. Okay, so congratulations once again to Madison PR. Let's quickly move on to the next category then. Best use of digital marketing, social media in the media. The bronze goes to Tabalu. Hi everybody, I'm Antik Grover. Thank you for having me as a jury member at India Marketing Awards South. It was quite exciting to be sharing the room with some of the brilliant minds from the industry, and looking at some of the best and innovative work done in Bharat Parth of India from different brands across the region. Thank you again, India Marketing Awards, for this one-of-its-kind initiative. The bronze award goes to Dina Malar. We tack exchange for media for shortlisting us for this award. This would definitely be a moral booster for our team to keep innovating in this field. We wish all the success to exchange for media in this event as well as in the forthcoming events. Thank you. We're in the same category as well. Let's have a look at that. The silver award goes to Zayy Kerala. Congratulations to Zayy Kerala team for winning that silver award in the category. The next category, ladies and gentlemen, is best use of digital marketing social media in retail. Let's quickly have a look at the winner of the category. The bronze award goes to Burr's Innovations Private Limited for GRT12s, India Private Limited. The whole team for that, the best use of digital marketing social media in tech is the next category. Let's quickly have a look at the winner of the category. Bronze award goes to Blue Burr's for Bazinga. Good evening, everyone. We are Bazinga, deeply honored and humbled to be conferred upon this recognition by the exchange for media team, including all the judges, so well knew in the work we do. I would like to dedicate this award to the entire Bazinga team and our agency partner, BlueBus, who have worked hard to meet this possible. Competing with so many good brands, each having its own excellent case, give us a sense of reassurance that our brand has left up to the standards and values that set us apart. This award will only encourage us to work even harder and achieve much more success in the future. Thank you once again. I'd like to congratulate BlueBus for winning that award. The next up is, as you can see on the screen, best use of digital marketing social media in real estate. We have a winner in the category. Let's have a look at that. The Bronze Award goes to Columbia Pacific Communities. The Columbia Pacific Communities for the wonderful work. And we'll move on to the next category, best use of experiential marketing. We have two awards in the category. Bronze will still go. Let's have a look at the bronze first. Hello, everyone. Sharing here my experience for being part of Indian Marketing Award's South Jury Panel. Firstly, let me congratulate IMA for creating a platform that recognizes the creative and the innovative work done by marketers across the industry. Being a fellow jury member, I had an opportunity to interact with some of the great marketing minds on the jury panel. Secondly, the work that we evaluated. It was so inspiring to see the innovation that brands are driving into the work to create an impact. Some of the ideas that we evaluated are truly trying to make this world a better place and they are worth recognizing. My best wishes to all the brands and marketers who are trying to bring innovation in their regular work and to IMA for celebrating them. Best wishes. Thank you so much. The bronze award goes to Lekha Productions, Private Limited for VVV and Suns Edible Oils Limited. Virudh Dhoonagar. I am Muthu, chairman of Idhayam, the popular sesame oil of India. My dear friends, we happen to be the largest sesame oil maker in India. We have about 1.6 million users and we also happen to be the largest ground-net oil manufacturer in Tamil Nadu. We have about 8 lakhs customers. Lekha advertises Mr. Ratna Kumar and the other members of the Lekha family. I am extremely glad to know that they have been awarded E4M Indian Marketing Awards, South Awards, sub-category, best user of experiential marketing. Hearty congratulations to them. They deserve this award. They deserve much more awards. With that, ladies and gentlemen, let's move on to the silver award in the same category. Let's have a look at the... The award goes to Z-Carol. Congratulations to Z-Carol for that silver award in the category. Let me remind you once again, the hashtag is E4M-I-M-A. You can use it and of course, spread the word around the hashtag E4M-I-M-A-S. All right, best use of integrated marketing BFSI. Let's quickly have a look at the silver award in the category. The silver award goes to Muthuth Finance. Congratulations to Muthuth Finance team for winning the silver in the category. Best use of integrated marketing in media. We have a silver and a gold in this one. Let's have a look at the silver first. The silver award goes to ABP Network Private Limited. Gold award goes to TV18 Broadcast Limited. And you want to congratulate both ABP Network and TV18 Broadcast Network for winning the awards in the category. Next up is best use of integrated marketing in real estate. We have one winner in this. Let's have a look at that. The bronze award goes to Terrapat Technology Private Limited for House of Hiranandani. We are delighted to win the Indian marketing award in the category of best use of integrated marketing. Our initiative, Virtual Sales Experience, is a special one and so is this award. Thank you Exchange for Media for honouring us with this recognition. House of Hiranandani have created landmark developments and innovations is at the core of our functioning. During the pandemic, when the sector was struggling to digitize, we aimed to create disruptive interactive technologies for our customer outreach program. Lockdown created a challenge for customer interface, which is a basic requirement for any real estate transaction. With Virtual Sales Experience, we have not only overcome the challenge but have also successfully enhanced the digital marketing experience for our customers. Our Virtual Sales Office resonates with the brand persona and is a digital replica of our physical offices, making sure that customers don't miss out on the actual experience of a physical visit. It has been designed with cutting-edge technology to provide a seamless experience for our customers. We would like to thank our partners, Terrapat, our customers, our channel partners and the entire HUH family for this initiative to be a grand success. Thank you so much. Thanks with that. Ladies and gentlemen, it's time to move on to the next category and that is best use of omnichannel marketing. We have a bronze and a gold in this category. Let's have a look at the bronze first. The bronze award goes to Ad Factor PR for Shriram Properties Limited. This leads to Ad Factor PR. Let's have a look at the gold in the same category as well. All award goes to Preeti Kitchen Appliances, Private Limited. Preeti Kitchen Appliances for winning the gold in the category. Next up, we have the best of HUH, the bronze and the silver in the category would be given away. Let's have a look at the bronze first. The bronze award goes to We Guard Industries Limited. Hi, everyone. This is Srinima Sheshadri, senior manager, brand and communications at We Guard Industries Limited. First of all, congratulations to all the winners. On behalf of the entire We Guard team, I would like to thank the jury members for honoring our work. Thanks also to Action for Media Team for providing this platform. The work showcase is a collaborative effort of a lot of people, creative partners, media partners, and a lot of collaborators who have put in great effort for the brand during a very, very tough year. This award is for all of them. Thank you. Best use of out of whom? Let's have a look at the silver winners then. The silver award goes to Air Asia India. We Guard Industries and Air Asia India on winning the bronze and silver respectively. Let's move on to the next category. Best use of print, consumer, durable, automated manufacturing. We have a gold in the category. Let's have a look at it. The gold award goes to MediaCom for PCA Automobiles, India Private Limited. Congratulations to MediaCom for winning the gold in the category. We'll move on to the next category. This is best use of radio. We have a silver and a gold. Let's have a look at the silver first. The silver award goes to Trinity Prime Media Solutions and Consulting for NCL Industries Limited. Congratulations to the winners. Yeah, sorry. Satsana, please go ahead. Yeah, thank you so much. Thank you very much, Exchange for Media for recognizing our work. Thank you to the jury. We have worked very hard on this project and getting this award is like the redemption, you know, we have been working very closely with the brand Nagarjuna Cement and we have created a powerful impact into the market and, you know, the pandemic was really, really affecting all the markets and we had to come out with a very powerful message for the brand and thanks, thanks for recognizing the work. Exciting days ahead. All the best to Exchange for Media for bringing more initiators in. Thank you so much. Congratulations Mr. Satsana and of course to the whole Trinity Prime Media Solutions team for the wonderful work. We wish to see you again on the same list as well. Thank you. Thank you. With that, we'll move on to the gold in the category, ladies and gentlemen. And the gold goes to, let's have a look. The silver award goes to Mathru Bhumi Printing and Publishing Company Limited for Club FM. Congratulations to Mathru Bhumi Printing and Publishing Co-Limited as well for winning the gold in best use of radio category. This allows us to move on to the next category and that is best use of TV, B, F, S, I. We have a silver. Let's have a look at who's winning that. The silver award goes to Muthuth Finance. In the category, we'll move on to the next category. Then this is best use of TV, Consumer Durables Automatives of Manufacturing. We have a bronze and a silver in the category. Let's have a look at the winners in the bronze. The bronze award goes to We Guard Industries. We are in the same category. Let's have a look at the winner. The silver award goes to We Guard Industries. We guard industries for backing bronze and silver, both the awards in the category. And with that, we'll move on to the next category. Best use of TV, F, and CG. We have a silver and a gold in the same. Let's have a look at the silver winners first. The silver award goes to Mullen Lentas for Tata Consumer Products. For winning the silver in the best use of TV, F, and CG category. Let's have a look at the gold winners in the category. The gold award goes to Mullen Lentas for Tata Consumer Products. Hello, everyone. This is Puneet Das from Tata Consumer Products. Today, on behalf of Tata consumers and our agency partners, I would like to thank the Indian Marketing Awards for recognizing our work on Karnan Devan and Germany brands. Both the campaign on these brands are a step forward in a hyper-local approach of celebrating regional pride, leveraging deep-rooted cultural insights and fruits from the life of our consumers from different parts of the country. We hope you love the campaigns as much as we did in Crafted Dem. And thank you once again for bestowing this honor upon us. Congratulations, Mr. Das and the whole team at Mullen Lentas for winning both the silver and the gold in the category. With that, ladies and gentlemen, we'll move on to the next one. This is branded content BFFI. We have a silver in this category. Let's have a look at the winners. The silver award goes to Iqwita Small Finance Bank. Good evening, friends. I'd like to thank Exchange for Media for honoring us with this prestigious award for our One India One Bank campaign. Iqwita has taken pride in celebrating the frontline workers who are our champions during this particular pandemic period. This campaign is very special and very close to my heart. We did this when the entire country was in lockdown.  I'm sure this is going to motivate us to strive harder to come up with further campaigns which is going to be bringing smiles on people's faces. Once again, I'd like to thank the jury, e-forum management for recognizing Iqwita's. Thank you. Congratulations, Mr. Murli and the whole team at Iqwita Small Finance Bank. To win the award in the silver category, we will be moving on to the next one. This is branded content, consumer, durable, automated or manufacturing. We have a gold in the category. Let's have a look at the gold winner piece. The gold award goes to Duroflex India Private Limited. Congratulations to our team Duroflex India for winning the gold in the category. Next up, we have branded content e-commerce. Two winners in the bronze and silver. Let's have a look at the bronze first. The bronze award goes to VERS Innovations Private Limited for WakeFit Innovations Private Limited. We at WakeFit are very excited to be receiving this award at the e-forum marketing awards summit. We are very thankful to the esteemed jury for recognizing our work in building Sleep Internship Season 2, our main flagship property. We want to continue down this path of enabling every Indian to sleep very well and also in enabling them all to recognize the value of sleep in everybody's life. Thank you once again. Congratulations to the whole team at VERS Innovations Private Limited for winning the bronze. Let's have a look at the silver as well. The silver award goes to Tempest Advertising Private Limited for Shree Cosmetics Limited. We're really happy to hear that we have won IMA South 2021 award for branded content e-commerce category. We congratulate Team Tempest Advertising for handling our marketing communication digital from its inception and launch. We congratulate Team Tempest Advertising for winning the silver. We have a gold as well in this category. Let's have a look at the winners that are taking away the gold back home. The gold award goes to Flipkart Internet Private Limited for PNG India, West Africa. Congratulations to Team Flipkart for winning gold in the category. We have the next category that will be giving out a silver. Let's have a look at that and we'll be taking on the AVP. The silver award goes to Unicademy. Congratulations to Team Unicademy for winning the silver in the category. Next up is branded content media. Let's have a look at the first winners. The silver award goes to Coint Digital Media Limited for Mastercard. We have another silver in the same category so we'll be sharing the silver. Let's have a look at the other winner in the same category who is taking away silver home. The silver award goes to Zee Kanlana. Congratulations to Team Coint Digital Media and Zee Kanlana for sharing the silver in the branded content media category. The gold goes to Let's have a look. Gold award goes to Coint Digital Media Limited for Area, PNG. Congratulations once again to Coint Digital Media for winning the gold as well in the same category. We'll move on to the next one. This is Innovative Use of Technology. Let's have a look at the bronze winners. The bronze award goes to 88GB Business Solutions for Inouen Furniture. Congratulations to Team 88GB Business Management. The bronze award goes to Zee Kanlana. Congratulations to Zee Kanlana as well for sharing the bronze and innovative use of technology category. We'll move on to the next category that is Marketing on a Small Budget. The bronze goes to Let's have a look. The bronze award goes to Columbia Pacific Communities. The bronze is being shared by another brand. Let's quickly have a look at the other winner in the bronze. The bronze award goes to ITC Foods. Congratulations to Columbia Pacific Communities and ITC Foods for winning the bronze in Marketing on a Small Budget category. We have a silver as well in the category. Let's have a look at who the winner is. The silver award goes to Zee Kanlana. Congratulations to the whole team at Zee Kanlana. So, that was the end of the first set of awards that we had for you. Next up, we'll be moving on to South Awards for Special Marketing. The first award in the category is Occasion-Factive-Based or Seasonal Marketing, B-F-S-I. We have a bronze and a silver in the category. We'll first look at who the winners of the bronze are. Let's have a look. The bronze award goes to Versinnovations-Private-Limited for Muthuth-Fincop-Limited. Congratulations to Versinnovations-Private-Limited for winning the bronze in the category. We have a winner in the same category who's taking away the gold. Let's have a look. The gold award goes to Versinnovations-Private-Limited for Royal Sundaram General Insurance Company-Limited. We've taken both the bronze and the gold in the category. We want to congratulate the whole team for the tremendous amazing work that they're doing. With that, ladies and gentlemen, we'll move on to the next category that is Occasion-Factive-Based or Seasonal Marketing, Consumer-Jourables, Automotive or Manufacturing. The bronze goes to Let's have a look. The bronze award goes to 88GB Business Solutions for Ashok Lilland-Limited. Congratulations to 88GB Solutions for winning the award. The silver in the category goes to Let's have a look. The silver award goes to WeGuard Industries-Limited. Congratulations to Team WeGuard Industries as well for winning the gold in the category. Next up, we have Occasion-Factive-Based or Seasonal Marketing in E-Covers. Let's quickly have a look at the silver winners in the category. The silver award goes to Performance India for ITC Food. Congratulations Team Performance India for winning the silver there. Let's quickly have a look at the gold winners in the category. The gold award goes to Flipkart Internet-Private-Limited for Imagine Marketing Services-Private-Limited. Both. Congratulations Team Flipkart Interest Marketing for winning the award. Next up is Occasion-Factive-Based or Seasonal-Based FMCG. We have a silver, a bronze and a gold in this category. Let's have a look at the bronze first. The bronze award goes to Verse Innovations-Private-Limited for WeGuard Industries-Limited. Hello everyone. This is Srinivas Sheshadri, Senior Manager of Brand & Communications at WeGuard Industries-Limited. Thank you to the junior members and exchange for media team for the recognition. A big shout out to Daily Hunt team for the collaboration on this campaign. The best part of this campaign was how all the partners including Daily Hunt team, Creative Agency Ralfandas, Digital Media Agency Isobar came together as one unit to deliver impactful work for the brand. Thanks to all the members who were part of this campaign. Congratulations to the team. The silver in the category goes to Let's have a look. The silver award goes to Verse Innovations-Private-Limited for MK-Agrotech-Private-Limited. Namaskar. I am Ajay Srinivas from MK-Agrotech. What brought you on this brand and serve you. This is really a proud moment for me and my team and the Daily Hunt team. It's really a proud moment for each one of us that exchange for media has accepted our marketing contribution and the way we perceive creative stewards or consumers. It's really an honourable moment for us. On behalf of Sathbir, I thank each one of you. Thank you. Congratulations, sir. With that, let's move on to see who the world winners are in the category. Let's have a look. The gold award goes to ITC Foods. Congratulations to all the winners in the category. Let's move on to the next category then. Occasion festive based off seasonal marketing in media. We have a bronze, silver and gold in the category. Let's have a look at the bronze winners first. Your winners are The bronze award goes to Zelligo. Hi, I'm Jent. Thank you exchange for media Indian marketing awards South. It's a great honour to receive this award. Vinodani Kaffaran campaign gave us gives it a little its viewers back post lockdown and receiving this award after the hard work is like a very, very happy news for us. It gives us more energies to do more creative work in future. I want to thank my team. I want to thank my marketing team. And specifically my team who helped me to put everything together to do this campaign. Thank you so much for the award. Thanks for the honour. Thank you so much. Congratulations. Let's quickly have a look at the next winner. In the same category. The silver award goes to Namaskaram from Manorama online. First and foremost, let me congratulate all the winners today at eForum South marketing awards. We are totally elated to hear the news that Manorama online trade campaign King of Bouncing Back has won special marketing awards at eForum South marketing awards. Our campaign embodied the spirit of bouncing back which is innate to the state of Kerala and our community, whether it is floods, Nipah or COVID. I would like to thank each and every jury members who considered us worthy of this win. Thank you. Congratulations to team Manorama online for winning the silver. Let's have a look at the winners of the gold in the same category. The gold award goes to To Zee Kanana for winning the gold in this category as well. We have a lot of other categories left now, but once again, as I was saying earlier, please remember to applaud wherever you are seeing this show on your screen. I'm sure the love will actually reciprocate and reach the winners in the categories, even though the applaud or the visuals might not. But with that hope, I will move on to the next category. It is sustainable marketing in eCommerce. We only have a gold winner in this category and that should be popping up on your screen any seconds now. The gold award goes to Flipkart Internet Private Limited for PNG India, Whisper. Congratulations to Flipkart for winning that award. With this, we move on to the next category. This is sustainable marketing FMC. Again, we only have one award in this category and that is going to be gold. Let's have a look at the gold winners in sustainable marketing. The gold award goes to Shrestha Natural Bioproducts Private Limited. Congratulations to Shrestha Natural Bioproducts for winning the gold in sustainable marketing category. That is FMC. We'll move on to the next category that is sustainable marketing in media. We also have only one winner in this category and that is also a gold. Let's have a look at the gold winners in sustainable marketing in India. The gold award goes to Zeed Kerala. First and foremost, I would like to congratulate each and everyone who has won in this edition. We at Zeed Kerala is very proud that we have won four awards in four different categories. I would like to thank each and everyone at Exchange for Media for giving us this opportunity. Thank you very much. Congratulations from Snire and Zeed Kerala for winning the gold in the category. Well deserved one and with that, ladies and gentlemen, we'll move on to the next category. But before I do that, let me quickly remind you once again, the hashtag for the show is the hashtag E4M-I-M-A-S, hashtag E4M-I-M-A-S. Make sure that you spread the word around. If you've won a category award, then you can actually let the world know about it. They're using the hashtag on all the social networks that you are on. Okay, with that, we'll move on to the next category. This is talent influencer marketing B-F-S-I. We have a gold in the category. Let's take a look at who the winner is. The gold award goes to I-T-W Consulting for CREV. Congratulations I-T-W Consulting for winning that gold. And it's truly deserved. Rahul Dravid in that ad is something of a phenomena that internet was taken over by. So congratulations to the team for coming up with innovative ways to use influencer marketing in B-F-S-I. With that, we move on to the next category. This is talent influencer marketing for consumer, durables, automotive or manufacturing. We have a silver in the category. Let's have a look at the A-B to know who the winner is of the silver. The silver award goes to Diora Flex India Private Limited. Congratulations to team Diora Flex India Private Limited for winning the silver in the category. We'll move on to the next one then. This is talent influencer marketing F-M-C-D. We have all three winners in the category, but we'll start with the bronze one first. Let's have a look at the winner of the bronze in the category. The bronze award goes to Shrestha Natural Bioproducts Private Limited. Congratulations to team Shrestha Bioprojects for winning the award in the bronze, in the form of bronze. Then we'll move on to the silver. Let's have a look at the silver winners in talent influencer marketing F-M-C-D category. The silver award goes to ITC Foods. Congratulations to team ITC Foods for winning the silver. We have a gold in the same category as well. Let's have a look at the winners of gold in talent influencer marketing F-M-C-D. The gold award goes to Madison PR for Marico Limited. So that is the talent influencer marketing F-M-C-D category. We've got all the winners. We want to congratulate them truly deserving of being the winners. And as the jury members earlier said, if you have been nominated that itself is a win, but we'd be very happy to see you all come back again next year and take away the prizes. With that hope, we'll move on to the next category. This is a talent influencer marketing in food and beverages. Let's have a look at the winners who are taking away bronze home. The bronze award goes to 88 GB Business Solutions for Milky Mist Daily Food Private Limited. Once again, congratulations team 88 GB Business Solutions for winning another award. This time it's the bronze. Let's have a look at the silver in the same category who's taking the silver back home. You'll get to know as soon as you see the A-B on the screen. The silver award goes to ITW Consulting for SG Contrarians. Patience ITW Consulting for winning the silver. And with that, we'll move on to the next category. This is the talent influencer marketing media. We have one winner and that's going to be a silver. Let's have a look at the winner. The silver award goes to Matru Bhumi Printing and Publishing Company Limited for Club FM. A great achievement for Cleverton to have achieved this recognition. We shall come up with many such campaigns in the near future. Thanks to EFLF for inviting us to be a part of this award event and congratulations to all the winners of the good world. Well, that deserves a hearty congratulations. Team Matru Bhumi Printing and Publishing for winning another award in the category of talent influencer marketing media along with the previous one. With that, we move on to the next category. This is the talent influencer marketing services. The silver goes to, let's have a look. The silver one goes to Savarika Rentals. Hello, we at Savarika Rentals thank the entire team at Exchange for Media and Indian Marketing Awards for nominating and honoring us with this prestigious award. The award has been an endorsement of a milestone at Savari, the milestone of collectively braving through this pandemic. We believe that there is no better healing and recovery agent than travel. With that context, our Kerala Influencer campaign titled Close-Up Kerala Permit helped amalgamate the joy of travel, the spirit of our resilience, the diversity of companionship as well as the unseen fabric of Kerala in an organic manner. The concept, the protagonist, the production, the safety levels, as well as the brand messaging were a breath of fresh air. The campaign was well received across the roadtripping community and helped strengthen Savari Kerala Rentals's positioning as a safe and reliable road travel partner. We were able to showcase our key assets, local expertise, courteous shoppers and premium caps through this roadtrip across God's own country. As the nation resumes travel, our Pan India cap services across 2000 plus cities are primed to delight customers. Again, thanks to the organizers for this honor and endorsement. We believe that this exposure will go a long way in Savari Kerala Rentals mission of making every Indian fall in love with road travel. Thank you. Congratulations to Mr. Durai Raj and of course the whole team at Savari Kerala Rentals for winning the silver in the category. So that brings us to the end of second subcategories. We'll be moving on to the third category for the day. This is going to be South Awards for Seages of Brand Building. The first subcategory award in this category is Brand Extension, Consumer Durables, Automative or Manufacturing. If we have a gold, let's have a look at it. The gold award goes to Preethi Kitchen Appliances, Private Limited. Congratulations to the team Preethi Kitchen Appliances, the Private Limited for winning the gold in the category. The next subcategory is the category creation. And we have a winner in the form of Silver Medals here. Let's have a look. The silver award goes to Preethi Kitchen Appliances, Private Limited. Once again to Preethi Kitchen Appliances, Private Limited for winning the category. And that is the next category we'll be moving on to is New Product Launch, Consumer Durables, Automative or Manufacturing. We have a silver in this category. Let's have a look at the winner. The silver award goes to MediaCom for PCA Automobiles, India Private Limited. Com for winning the silver in the category. We'll move on to the next one. This is New Product Launch e-commerce. We've got a silver as well in the category. Let's have a look at the winners. The silver award goes to Flipkart Internet Private Limited for Imagine Marketing Services, Private Limited. Congratulations to Team Flipkart Internet Private Limited for winning the award. Next up, we have New Product Launch Education. We have a silver in this category as well to give away. Let's have a look at the winner of the Silver Medals. The silver award goes to Practically. Hi, this is Mahadev Sivath Sir, VP Marketing and Brand Strategy at Practically. Absolutely Honoured, Thrilled and Related to receive this award on behalf of Practically. I would like to thank the esteemed jury at IMA South and E4M. This campaign was special for us in a lot of ways. It was our first ever brand campaign back then. We even didn't have an ad agency. This was completely conceptualized and executed and this was a testament to the fact that we could pull it off when we saw the campaign strike the right notes with the TG. Today it gives me great pleasure to see this campaign being recognized at such a platform and it's truly an honour. It couldn't have come at a more opportune moment than when we have just launched our national campaign and this is the perfect booster shot. Practically is a one-year role at Tech Brand. We are trying to create a niche for ourselves in this cluttered market and the communication also reflects the same. Our dream is to make practically a global brand starting with India this year. So look forward to delivering many more memorable marketing campaigns. Thank you. Congratulations on that and with this ladies and gentlemen we'll move on to the next subcategory new product launched media. The bronze goes to let's have a look. The bronze award goes to Srikananda. We also have a gold in the same category. Let's quickly have a look at the screen to know who the winner is for winning both the awards in the category. Next up the last category for this is use of consumer insight and analytics big data AI. We'll be giving out a golden this one as well. Let's have a look. The gold award goes to Mullen Lintas for Tata Consumer Partners. Congratulations once again to Mullen Lintas for winning another award and this time it's a gold. That brings us to the end of for the third subcategory which will move on to the last category of the day for you all in the awards. The award category is out awards for startups emerging players. The first subcategory is best marketing campaign of the year. Let's have a look at the silver winners in this category ladies and gentlemen. The silver award goes to MediaCon for PCA Automobiles India Private Limited. Congratulations to MediaCon for winning the silver in best marketing campaign of the year. That says volumes about the hard work of the brand and the people behind the brand with that we move on to the gold in the category. Let's have a look at the winners of gold. The gold award goes to Akko General Insurance Limited. Good evening everybody. I'm Nitin Khanna and I'm really excited to accept this award on behalf of Akko General Insurance. I would really like to thank the jury and the organizers for bestowing this award upon us. At Akko our philosophy has been to create local campaigns for our markets and this award is a big validation and encouragement for us to keep doing more of the same in the future. Once again thank you and many congratulations to all the other brands who won this evening. Congratulations to the gold winners in the category. Ladies and gentlemen we move on to the last and most important category of the evening. The excellence category. The award is given on the basis of Total Metals 1 with 10 points for gold, 7 points for silver and 5 points for bronze. Cumulatively the brand that has got the maximum number in the kitty is taking away these awards. So I'll remind you once again about the hashtag. Hashtag E-POR-M-I-M-A-S make sure that you spread the word around without further ado. Let me quickly move on to the category. The agency of the year award goes to. Let's have a look. The agency of the year award goes to Mullen-Lintas. Congratulations to Mullen-Lintas. What a wonderful work. I have somebody from team Mullen-Lintas to kindly come and accept the honor. Can we please have the person on the screen? I believe there's some connectivity issues but again since we are virtual we'd be very happy for you all to finally put your hands together virtually and send the regard for the team that took away the agency of the year award. Mullen-Lintas, congratulations once again. Next up, let's quickly have a look at the brand of the year award and the winner is. The brand of the year award goes to ITC Foods. It's to team ITC Foods for winning the brand of the year award. What a wonderful achievement to the whole team working so hard in the time of pandemic and that's amazing that you all have been doing such phenomenal work and making sure that the brands are getting their due. So kudos and congratulations to everyone involved at ITC Foods for making this happen for the team itself. All right. So with the two big wins, the most awaited moment of the evening ladies and gentlemen, best industry academic interface award. What we have? We have ITC Live here to accept the award. Can we have Mr. Shatanshu Dixit make a speech, please? Over to you, Shatanshu. Yeah. Hi, hi, Pallavi. Hi. Hope the voice is loud and clear. Absolutely. So thank you team. Thank you E4M, IMA South for organizing the event. It was really well organized and kudos to the entire team to all the brand campaigns involved. I think phenomenal work done during COVID. Life has been tough for each one of us, but as things are opening up, hopefully it would be a bright sunshine ahead. Thank you. Thank you and happy to receive the award from our ITC behalf. Thank you, Mr. Dixit and congratulations once again to the whole team for making this happen. What a wonderful way to wrap up for the year and we hope you get more in your kitty as well. Thank you so much. Thank you. Right. So with that ladies and gentlemen, as I was saying earlier, we've got the two big wins. The moment that you all have been waiting for is here now. Best Industry Academic Interface Award is the next one and let's have a look at the screen to see who the winner is. The Best Industry Academic Interface Award goes to Professor Rajendra Srivastava. Congratulations to Mr. Srivastava for giving the award. That's Mr. Rajendra Srivastava, former dean and the Novartis professor of marketing strategy and innovation in the School of Business. You want to congratulate the gentleman for winning the award. Moving on, last and the most. He's here to accept his award over to you, Mr. Srivastava. So thank you so much for making time. You're in the US and it's been inconvenient timing, but we're so grateful to have you here, sir. The flaws over yourself. Over to you. Thank you, Pallavi and thank you, Raveen. I'm grateful to Mr. Madhavan, the head of the Dury that selected me for the award. I don't even know who nominated me, but whoever did nominate me. Thank you. Delighted to receive the award as some of you may know I've been at ISP since 2016 and we've worked our tails off, so to say. And ISP is now the top ranked school, at least according to Financial Times, Forbes, Economist and Business Week and hopefully Business World when it comes to business management education in India. A lot of it has been achieved due to the collaboration between the school and the alumni, the corporate community and of course the government as well and on a personal level, my own background is really technology and engineering and I've learned a lot in the process from the business community when it comes to branding. So I'm known these days for work done on business model innovation on brand equity, value of brands and the impact of marketing on financial performance. All this has been learned actually working with industry. So while many academics talk about theory driven practice, I can say honestly that I've been participating in practice inspired theory. So all the work that I've done has actually come from the business community, so I'd like to thank all the companies that I've worked with in the past and I have one piece of advice for all of us in India and that in marketing and branding, we need to start moving away from competing just on price. There's a tendency to do that. We have to compete on reputation and we have to compete on value created to go up the ladder. So let's all join forces and take India up the value ladder. Again, thank you for this award and I really, really appreciate what you all are doing. Take care. Thank you so much, Dr. Sivastava and congratulations once again on the phenomenal journey that you've had so far. We are looking forward to some more amazing years from you in order to make sure that the industry reaches new heights. Thank you once again for being with us. Thanks. With that ladies and gentlemen, the last award for the night is the biggest one of them all. It's the Lifetime Achievement Award and of course it goes to the titan of marketing. Let's have a look at the easy. The Lifetime Achievement Award goes to Mr. Bhaskar Bhakt. Mr. Bhaskar, congratulations. And Namaskar. My apologies for not being able to come on to this program live. I'm in the middle of moving from London to back to India. First of all, Mr. Anurag Bhattra and Nava Lahuja and all others. Congratulations for building up a fantastic organization of this century. Can't believe that it's already 21 years since the formation of exchange for media. I'm truly honored that the jury has awarded this Lifetime Achievement Award to me. I would say that this award while it makes me proud. It truly belongs to an institution called Titan and its people, although created in the late 80s in India by the Tata Group. It is a company with people who are progressive, liberal and very, very smart. So to me, the customer centricity of an institution called Titan is what truly made the company what it is today. That company has believed in growing its own brands, believed in customers and believed in people and it all started with a culture set by its founder, Xerxes Desai. And I know for sure that my successor Venkat carries on in that tradition wonderfully well. Once again, thank you all of you for the award and if I have to leave a single message for those who are in this profession. The first thing is that you are in a profession and in a country which has a fantastically bright future because as all of us know that India is a consumption market with 1.4 billion consumers. But with digital online and that entire change that has happened in the world of marketing, remember one thing consumers are people and people are human beings and that fundamental thought irrespective of what technology can do for you. We have to think about what technology can do for people all the very best and thank you once again. Namaskar. So that was Mr. But Mr. Mark is the recipient of Lifetime Achievement Award. Thank you so much once again to everyone who joined in that brings us to the end of the award. We want to thank all our participants personally for their valuable time and congratulate all our winners. We also want to thank our co-partners. So this is TVS. Thank you so much for all our jury members and participants from across southern region. So all these people and of course everyone tuned in right now. Thank you so much for making this show what it is. Please remember to use the hashtag that is the E4MIMAS and that's about it. Hopefully next year we'll see you live where the virtual screen would not be between you and us so that we can scale this event to a newer height and we hope the same for the industries as well. My name is Robin. It was a pleasure to be a host. This is it from exchange for media and we'll be very happy for you all to connect to us on our social network. Till then this is Indian Marketing Award South 2021 coming to an end. We hope to see you soon. Thank you.


How's everybody doing welcome back to my channel this week I'm gonna be completing a sleeve that I started on my client moves, and I am excited to finally wrap it up and The only part that we have left is the inner bicep so with that being said, let's get this day started Three zero, that's it Hey No way What a journey, bro. You had a It's not good, bro So where was his knowing It was snowing where in Canada over here like where I were like from my airport But that's not why it was delayed It was just like late because I got to the airport and then I had to go through security again Uh-huh I get the customs like my plane is boarding like it's been boarding for 20 minutes Can I like go to the front like now we don't do that anymore? It was at a direct flight from Canada to here to I always have all All you have to go Toronto in from Toronto cuz my airport sucks. Well first thing is first.   I'm just so white Video games do to you So you're taking a break right now.  Oh really? When is that? I don't even know What was under there it was a tree Just trees going up the form person that I'm tattooing is Caleb better known as Moose But the show suffocates to know what can way Moose does it? I'm excited. You guys working on now the inner oh Just the last part of the sleeve Don't make that That's the same that's the same face the people at the airport maybe I said yeah, you think I'm gonna make my flight Oh, they made that same No, no it was delayed I had to sprint through the airport my first one was delayed So then I had like a 30 minute.  It ends there. All right. Here we go. Let's put on this Squeezed extensor so we're gonna be doing the inner bicep today and that's pretty much the only spot we got left to complete this full sleeve and He's been avoiding this This this placement Just because obviously it can be a little painful, but You never know you might not feel it at all. You never know The way I'm gonna approach it. It is basically doing the body first and I want to do probably the background before I do the helmet just because I want to see how bright I can make that helmet look and But if but if anything I might switch it up last minute It all depends on how I'm navigating, but I think that's gonna be my approach. Oh Let's go I've been right now. I Want to slowly create the glare on the glass here slowly I wasn't really liking the audio when I was recording this live, but I'm gonna go ahead and just explain what I'm doing here and What I'm basically doing is with my 11 curve mag I'm pretty much just treating it like the drop system just because I feel like this part of the helmet requires Really soft shading and I wanted it to glow as much as possible. So here I'm just improvising This is not on my reference. What I'm doing is just being spontaneous I'm just adding things to the this part of the helmet that will help me to Make it pop a lot more my reference Pretty much just it was a lot more flat and it looked good on the picture But the shading made the helmet look so flat on the picture that I felt like if I was to even do that on skin It wouldn't translate the same way So that's why I'm pretty much just being spontaneous adding the glare where I think it will look good and I did practice one day before to kind of give me a better idea of what I was gonna do. So I was prepared to Just create as I was tattooing all I'm using is a solid black and My plan is to do the bottom of this helmet as dark as possible. That way I give it a round shape I'm gonna leave the top of the helmet super bright that way it looks like the the stars or the Like a bright light is hitting the top of that helmet Here what I'm doing is adding Shading to the helmet That way it I create another type of glare to make it look like there's a lot more objects around the space another thing that I wanted to add is the With my client's skin tone The inner bicep just look extremely Super light skin Pale white kind of tone So that is why I'm not using a lot of grays on the glass area on the glass part of the helmet Because I wanted it to be more of that natural look of his own skin That way whenever it heals it's gonna look so bright because his skin is already He already glows So I definitely don't want to take that away and because it is helping me. It's working on my favor to To leave that skin open on this area. So whenever he owes that's gonna look so bright It's gonna look extremely like a big glare on that on the helmet So that is why I decided to just do solid black and take my time to really fade it out super soft shading and Yes, as I'm doing it I'm realizing that I made the right call and I'm really happy the way it's coming out because as you can see right now The top of that helmet right now. It just looks like it's glowing. So that was my That was the goal for this part of the piece Only recording from my computer because my room is a mess right now my backpack It's an organized my microphones are dead my batteries are dead. I don't I can't even find anything my memory cards I don't know. It's a mess right now in here. It's been a lot has been going on lately But I did want to say thank you so much for coming back and watching this brand new video And I did want to make an announcement. I Made a twitch and I am so excited for this because it is a brand new chapter for me and I'm just excited to see what I'm gonna do with it All I know at the moment is that that I'm gonna be streaming myself tattooing and I'm gonna be able to talk to you guys You guys are gonna be able to ask me questions So you guys are gonna be able to see behind the scenes and see how I'm recording my videos And you guys are gonna see close-up of what I'm tattooing and if you're a tattoo artist You can ask me questions through it. And if you're a client And if you're looking on you know getting a tattoo by me I'm gonna be answering emails live as well I'm just excited for this new chapter and uh If you guys want to if you guys are interested in seeing that content Go ahead and follow me on twitch and hopefully you guys like my content and uh, so with that being said, um Anything else anything else? No, that's pretty much it So if you're a tattoo artist, I hope you learned something from this video And if you're a tattoo enthusiast, I hope you were entertained. Thank you so much for watching Thank you so much for watching. I'll see you guys next week. Peace


you can never change what you accept for my husband this is the way he is it's a lie invest a little in knowledge know his personality number two you can never change what you do or tolerate write it down number three you can never change what you refuse to war conference our marriage is getting to the 50th year this doesn't apply to us you have tolerated it you are done


Good afternoon, Golden Bears. My name is Allie Zimmer. I'm here at Edwards Stadium with cowwoman soccer, Ania Kohler. Ania, thank you so much for speaking with me after your game. It was a tough loss against the University of Arizona. 1-0, 10 minutes left. They got a goal in. You guys have had a great season. You're now 8-1 and 2. What are your initial thoughts? I think everyone came in really hard. Everyone was working super hard to try to get the win here. I mean, we didn't let our foot off the pedal. We had our chances. They had theirs. They just put their opportunities away. What is something that you guys tell yourselves to just really, you know, not to be frantic in such a stressful situation? I think in this situation, we want to stay focused. We want to be all in. Everyone needs to work together in that situation. We all have to be on the same page in order to really push out and try to get back up 1-1. Right. And you guys next weekend are going to Colorado and Utah. Those are going to be two tough games as well. What are you going to do to be ready for those games? I think this week we have two good practices. Go into it. Mentally tough and mentally ready. And I think we'll be good for the weekend. Great. And you had your first career start against the University of Washington and got a goal. That's awesome. You're filling in for Kelly Fitzgerald who injured herself. What has that been like for you to really have to step it up? I just feel like when it's your time to go in, you have to have the right energy, the right mentality. And I try to have that mentality every single time I go into the game. Stepping it up is a hard thing to do. And I really have been ready for it for a long time. And your family is all here today. You're from San Diego. Yes. What does it like to have them in the crowd? It's awesome. It's a great support. I'm so happy that they were able to come up this weekend and hang out with me and just be there in general. That's great. Well, thank you so much for speaking with me today. Best of luck next weekend. Go Bears. Go Bears.


The following is a production of New Mexico State University. In Palm Desert, Sharon O'Donnell grows subtropical and xeric plants in western and eastern gardening styles. Sharon, this is a fantastic xeriscape you have here. Well, thank you, Curtis. We love it. Was it always like this? No, it wasn't. This doesn't look anything like it looked like three years ago. It used to be mainly grass and pyrocantha, and then we took all the grass out. We kept some of the mainstays, the Bogan Villa, the producing olives. And some communities owe ban the olive because it's an allergy problem. Well, in the desert here, it's a very common landscaping plant because it's so durable, it's drought resistant. And part of the reason that we took the grass out of our yard is because we live in the desert. Water is an issue, and very, very water-wise. And besides, we didn't want to mow grass anymore. Your front entrance landscape is very inviting. It welcomes people to your house. To us, it's a work of art, and it was certainly a labor of love that we continue to put energy in all the time. If the front looks like this, what's the back like? Well, why don't you come with me? Let me show you some more. We have potocarpus here, and that has an oriental look to it. And the reason that we did that is because we're starting to make a transition now into our pride and joy, which is our zen garden. What inspired your zen garden? Well, my husband is a Boston native, and at the Boston Museum of Fine Arts, they have a fabulous Japanese garden. So when we moved to the West Coast, he said, I have to have a zen garden. So this is his creation. And if you can look here, you see that the garden is surrounded by calm beauty, and we have elements of nature. We have the river rock here creates the movement of water. We have an animal here. This rock here was placed strategically because it looks like the head of a desert tortoise, and the planter becomes the tortoise's shell. And that's part of the reason that we've chosen the jasmine is because it's very full, it's green, and it's very fragrant, which is something you really want to have in your gardens next to color is fragrance. This is an island that represents just solitude, and when Richard comes to sit in the garden, that's exactly what he's looking for. He sees all the elements of nature here, the sun. At night time, you can see the moon, and it ties in with the other oriental structure that he's put at the end of the pool, and it also ties in the mountains and the skies. It all brings it together here. So we've done a careful selection of plants that look oriental, but yet again are going to survive in the desert heat. That's important to choose those plants, which will grow here. Absolutely, and we've had some trial and error here in this garden, but one thing, again, I have to go back to the shade of these palm trees. Leaving the skirts on has created the shade that allows us to have plants here that wouldn't make it during the summertime. We've got a lot of heat that comes from this wall here, so the shade absolutely helps it. We've got color, we have texture, we have rocks, grasses, and it all works together. It's a spectacular garden, and very restful, very peaceful. And very unusual. You won't find these often in the desert, and it was a challenge to get that effect, and I think we've successfully accomplished that. And this garden is also fairly water-conservative. Oh, absolutely it is. Everything here is on drip irrigation. The preceding was a production of New Mexico State University. The views and opinions in this program are those of the author, and do not necessarily represent the views and opinions of the NMSU Board of Regents.


Hey, what's up guys? Welcome to the first ever episode of the Anthony Conboy podcast This is a live AMI a live Q&A. We're basically answer all your UI UX design questions This is everything that you want to know. So this might be like a weekly thing. I might do it more regularly I don't know. This is gonna be the first one So if you have any questions, then just drop me a message in LinkedIn or in the discord if you're part of the course careers course I'd really like to meet everyone and any of your questions The first question I'm going to answer is What's the difference between UI and UX design? And this is basically It's kind of like the most basic one that That you can get and this is what a lot of beginners need need to know about and there's actually a fundamental difference between the two although you will see UX design jobs and UI design jobs and you'll see them both Kind of used into intangibly. So let's start off So UX design stands for user experience and that's the actual end end UX design process And what does that mean? That is how you basically design Websites and apps from start to finish It's the process that you go through for take an idea from concept all the way to Kind of like a finished article really So you I design stands for user interface design and UI design actually lives within UX design So there's many stages in the user-centered design process That's what we call the UX design process because it's always centered around designing for users and but We start off By basically understanding who we're designing for and in each each step of the process There's different tasks that you can do. I guess you have like a toolkit as a designer that you can pull from So as a UX designer, the first thing you'll want to do is maybe some interviews or some surveys And this is where you basically understand the audience that you're trying that you're trying to design for you You can ask them. There's two types of Research basically there's something called quality of research and there's something called Quantity of research and there's a major difference in between the two So qualitative It's quite hard to say actually that stands for basically quality and it's how much one-on-one time you have the person You normally have a script to go over and you're basically digging into the Why they use the product that you're designing for what problems they have So that's where you get real quality answers and you can pull quotes from that And you just you can basically ask questions and understand what they're actually designing for and hey Just to say everyone has dropping into the live chat if you have any questions about you are UX design Just say hello in the chat and just drop them in. I'm just going through a list at the moment So yeah, any questions, I'm happy to answer but then I was saying so you X design So once we understand who we're designing for there's different things we can pull from our toolkit. So We've done our surveys. We've done our interviews. That's how we get our base data and then We can create there's different US pass that will do so one is creating a persona And that is where we basically create a fictional representation of a person from our audience really So we might pull some quotes and from the research that we've already done We might get some statistical analysis. So we know kind of like the age of the person The demographics of who we're designing for and then we'll jump on over to figma We'll use a template and we'll put together a fictional character And this is basically so we can have it in our minds who we're designing for Throughout the process and then to understand this fictional character a little bit better UX designers will do other things There's them things called empathy mapping which is where you basically try to understand the thoughts and feelings of the person So this is really useful because when you design the product You need to know what problems you're trying to solve and then that way it's quite simple Really you're trying to solve people's problems and by doing interviews by creating personas You're basically putting yourself in the shoes of the person you're designing for and this is all UX And it's part of it's part of UX research, which is actually a job in itself Hey, love Let's just have a look at the comment since you're the first person here So it says UX is so competitive for beginners. What's the likelihood of getting the junior role and how do you stand out? Okay, so it is competitive, but what I see is The competition is quite low quality. So how you stand out is and as a hiring manager I've hired designers before so I know exactly what you need and on my YouTube channel. I've actually started to review case studies and I'll explain what you need now. So as a designer, you need some sort of a qualification That's basically to get you an interview And I did university for many years and you don't need to do that boot camps are online now So so there are boot camps and I have a course on course careers So you basically need to do a course and that course Basically proves that you've got some formal education and it gets you an interview It's actually the least important thing the most important thing is the portfolio as a designer What you're judged on in an interview is a portfolio So you can get a free portfolio if you go to be hands.com. That's where I actually have my portfolio and Any interview as a hiring manager I'm looking for things called case studies and you need between three and five case studies And these are essentially mini projects But what a lot of people and you'll probably notice this online a lot of people like to learn Figma Straightaway and like to learn UI design skills. But when I'm hiring for a UX designer, I'm actually looking for Basically, there's there's lots of different tools in your tool in your toolkit And this is what you want to display in a case study. So a case study is basically it's kind of like a story If you google my name Anthony Conboy B hands go on to my B hands after this and have a look at the latest case study I got for a farmers market app and that shows you a best in Kind of like a best quality version that I'm looking for so you want to tell a story You want to give some background into the project you want to show some research that you've done Maybe some example questions that you asked people you basically want to touch upon every single step in the UX design process And this is how you're going to stand out So there may be 20 different things that you can do there's interviews there's surveys. There's personas There's empathy maps and Individually each one of them is quite easy to do and Figma has a lot of templates that you can use But in your case study you need to touch upon every single one of them And that's what I'm looking for when I'm hiring someone that they know little bits of kind of the whole process There will be screen designs in there. There'll be three quarters of the way down You need to have done a whole lot of research to get to those screen designs And so that like your actual thinking designs might only be one page in this case study or a tiny little section You might need to show four But you want to show how you test them with users and this could be your friends and family and you want to show improvements from it and So how you stand out is basically by by building a best-in-class case study doing free or forward. There's no shortcuts It's going to take work, but you can do example projects. You don't really need to even use them Do real-life projects. So in my course, this is kind of what I teach I teach you Kind of every step in the process and give you like a brief to go through and you basically build out a case study But that's how you stand out by doing all this other work that other people aren't doing Because a lot of people just come to me with figment designs and it's not really what I'm looking for There are specific UI design jobs and that's kind of more that but for UX designers You'll be surprised how little people actually do all of the tasks So it might take a month to put together a really good case study So it might take a couple of months to get three to five But that's how you're going to stand up by putting the work by having a solid portfolio of free to fight case studies I hope that answers your question and give me let me know if it didn't so right. Let's have a look at dawn Would I recommend the Google UX certificate? So I'm gonna be honest. I don't know. I haven't actually looked into it I've seen a lot of people talk about it. I don't know and I teach Online a course careers calm. I've got free course You can actually sign up for and have a look what I teach But the thing I teach that's different than everyone else is my job really as a teacher is to get you a job That's what course careers focus on and they're actually the cheapest price point because they're going out to a mass The actual whole course is only 499 compared to like 10 grand for other Boot camps out there. I don't know what Google charge But if you check out mine What I teach you is how to build a portfolio with three to five case studies in to get you a job and Along the way we do each little bit in the process Google might they they might go deeper into some of the UX tasks But my goal is to get you a job. So I'm kind of Touching on each one of them quickly building a portfolio getting you into you ready and getting that all out of the way I hope that helps. I'm sure it's great Nick. Hey Nick. How you doing? What would you say about the UX job market at the moment USA? You've got a few friends of experience UX designers and the haveling having trouble finding work and to be honest, I Where I get a lot of my roles from is LinkedIn and Here's the thing my best advice actually for getting roles is don't let the jobs kind of You want to I position myself as kind of a content creator and I think that's my advice to anyone starting up So you want to get on LinkedIn and Start a profile on there and stop posting content LinkedIn is actually where all the recruiters go and then the recruiters who are hiring for these roles because they get paid to place people they actually have the roles available before they go onto the job boards and When they see you posting regularly it could even be just one day you do a persona the next day You you find something cool and figma just sharing maybe little videos of yourself and You basically want to build up your personal brand So that all of these companies know you before you apply for the jobs really Because I get jobs offered to me daily Not because I'm a special designer, but because people know me and they know me because I'm constantly posting and I Guess content online So it's kind of I treat my job as two-part. I have my day job But then I also have a job of promoting myself which I've built up many years online and that's kind of what How I think you can actually do do better in the job market and don't expect companies Just to hire because you've worked somewhere before I think you need to almost have a second job Which is self-promotion and that self-promotion piece is going on LinkedIn going on YouTube putting a little bit of content out every day And they're kind of getting a name for yourself And then you'll be inundated with jobs because when someone's hiring They'll instantly know you from because a lot of the people who run these companies go on LinkedIn And they might have watched a few of your videos. So it's not really about having loads and loads of jobs It's about you standing out for the jobs that you apply for and let me know That's a good answer. I Mean, I know there's been a little downturn recently because of them a lot of tech companies are laying off But I think it's really up to you to make yourself stand out and hate everyone else who's just joined drop any Questions in in the comments and let me know if any of the answers are any good I might be doing this more often recently and if you want to check out my Course a course careers then the link is at the top there There's a free course is about half an hour long and see if you're interested in a career in UI UX design And there's a $50 off voucher, which is UI UX 50 And hopefully that will Okay, you 50 dollars off and for 450 you're gonna have a great portfolio at the end of it It's the best value anywhere online. So hey the UI UX learning here. How are you doing? Even if you're on LinkedIn, it's very competitive for a fresher to start in UI UX domain and it is competitive but but that's my That my whole ethos on this is it doesn't matter if there's 10 people or a thousand people Going for this you need to make yourself Standout and the only way to do that without disappointing anyone is putting hard work in So I'm not gonna lie I get up at 5 a.m. Every morning and I put two hours into self promotion For myself. I don't want to do it. I don't want to get up and have a coffee in the morning. I've got two kids Actually, it's a bit of peace But it's really about putting it and I advise anyone who's listening to this live stream What you need to do is set a schedule for yourself and put time in daily away from your actual Job so even if it's just an hour or half an hour a day you'll be surprised by how much content you can actually Make and that content is kind of like you know people talk about compound interest with money when you invest the more you have The more you grow and by by creating a little piece of content every day and putting it out there You're easily going to beat the competition because To be honest, I improve quite a lot by teaching and I think that's the best way to improve and My portfolio is well better than before I started looking at the best case studies in the world online And so every day I'm going to make a little video about reviewing the best case studies But that's me putting the work and then if I apply for a job now People will know me on LinkedIn. They will have seen my videos and I'm going to stand a better chance Even if someone's got more experience than me Applying so for freshers my advice is just put the work in have a schedule Put one hour a day into creating content and you know what the best thing about it is for me It's kind of hard to produce content because a lot of people who consume my content or an early-stage UX designers And I'm not an early-stage UX designer So I don't know what type of content you're looking for Whereas if you are and you learn something cool Then other people will probably find that cool too even if it's simple even if it's like Oh, I found this really cool font on figma and that's the type of content that I think people are after and as an early-stage designer you should be building up your base of Content for yourself because to be honest the way the world's going is As you build this up over time at snowballs So I got my course careers course through the content I've made online not the actual The work that I've done some of the world's biggest companies and then hopefully in the next in 10 years If you start early, this will be able to actually take over as your main job and you might be able to come the content creator online because ultimately there's a higher end on That then I'm working for a company and you get to become your own boss So I'm just gonna have a look at your comment now So you said yes, I can really agree with the point They don't give it a chance of fresh as they rely on experience for up to two to five years And I'm pretty annoyed in this maybe the job market is poor, but it's also It's also about Your you need to be brutally honest is if your portfolio is up to scratch because I've interviewed people before and I'm not really I don't really care if you have One-year experience or three the two things I care about or your portfolio He needs to have solid case studies and I also care about your personality as well So if you come across as like I would rather hire the weaker designer They were more friendly and they were nice to get on within the interview. So and The only thing you can control really is your portfolio So just every day just just put a put an hour in and in three months time you'll be surprised by how much content you have and how much you've improved as a designer and a Keep working on example projects and that's the only way you're gonna get any type of experience and also how I'll a quick story about how I actually got into My job so my first role actually wasn't paid so I worked for a British Vogue magazine in the UK creating the iPad edition and The only reason I got that job is Work experience so I basically contacted the people there. I asked if I could come in and help out I didn't get paid I was sleeping in a hostel in London with like six other people in the day and then I was I was going to the magazines I was helping out I was making teas and I must have went back for free summers before I actually got my first job So you need to remember guys no one's gonna give you the job It's up to you to take the job and by doing that you can sneak in the back door by doing work experience So you contact your favorite youtuber you could contact any startups and ask if they're willing to have you do some work Experience for them like a lot of like if someone contacted me and said they want to do work experience I'd get back to them and that's kind of how you get experience So my experience working in wired in vogue and GQ Ferrari magazine. That was all free. I wasn't paid for it and I was in a lucky position where My parents give me some money basically to stay in a hostel so You might have to do this outside your main job, but that's how I got into the industry I wasn't just given a job to start with I put in hard work earlier on doing that So, hey Gary, how are you doing? Thanks a device? Have you been thinking about designing for Apple Vision Pro? So it actually looks really cool. I've checked it out I mean the prices are astonishing, so I don't think I'll get one might go to the store And I haven't thought about designing for it But it's gonna be a completely different experience like when the watch first came out So I mean to be honest that I'll give you this example So when the iPad first came out I created the UK's first digital magazine for the iPad So the iPad when it first came out it was like ooh magazines we can translate them on but They didn't really take off it was okay But it was kind of like faking an iPad Faking a magazine experience on an iPad so you were swiping so in the first year of this broad this product going live There's going to be a lot of ideas that don't work and then over time You know the iPads probably more for browsing the web for watching videos the watch There's so many gimmicky things when that first came out And then it went on to more health So I think it's going to take a couple of years to really figure out what this is designing for like are we going to design? I'm not sure augmented reality is even going to take off I don't think I'd like to be sitting here with glasses on and three screens So I don't know whether we're going to be designing a traditional Websites and apps for touch interface, but I think there's room for Kind of like if you think about what you would use it for I guess I'd use it for a sport events I think it would be absolutely awesome to watch some of the big Liverpool fan I like football I think to go to an event like that would be good. So if I was a Watching the football on a headset what type of things what I want maybe different Different views would the seat even would I be even positioned in an actual seat? So you need to think about what it's actually going to get used for and then you would design around that experience Robert and I don't think we're going to know for a while. And yeah Apple is kind of like the best place to work. I was very lucky when I started I got to meet the people at Apple because when we're doing vogue magazine We and we got it on the Apple store So in the UK actually went to the Apple HQ and it got managed to get vogue promoted on the store But it's a very cool place Okay, 20 minutes. So this was just the test guys I'm going to be back tomorrow doing a live stream talking about my course of course careers I hope you've enjoyed it Just can anyone just give me some comments and just say if you want me to continue doing this whether that was a Helpful and if you want to check out the free course the links at the top course careers calm forward slash Anthony convoy There's a $50 off out of you use you are UX 50. I hope you've enjoyed it and And I'll speak to you tomorrow. Take care guys. Cheers


पावर is a quality that one possess to influence other to behave in the way that a former desires. पावर is a very important definition of power. पावर is basically a force through which you can dominate other's actions. अप इस दोपिनेंस पी क्या है के मेरी खाहेश या मेरी मरजी के मुताविक नहीं, वलके जो मुझे कहा जाएगा, I have to do on the same basis. पावर is meant that the opportunity that exists within a social relationship which permits one to carry out one's own will even against resistance and regardless of the basis on which the opportunity rests. तोंने काकर्हार, आप एक अअपनेण कोगगगगी थी ऱगा का आजी आप आपप आप आप आप आप आप आप आप आप आप आप आप आप आप आपआप मैग आप. वो यूज़ि औब ववे करच़ा है बूझे वोल्तार, विप रखाध, और असल में जो वेपर का फोकरस है, वो कोन है, दे आदा लीगल, रेशनल ख्रिस्, और ख्रिस्मैटिक लीडर्स. तुके इसके पेर्रल जो एक और खेरी आई, वो ती एलीट खेरी अप पावर, दे एलीट is the class in the society, whose sources of power that they exercise maybe multiple. अलीट के सूर्से लीडर्स हो सकते है, दे फ्रेंट है, लाएक उनके पास इक्नोमिक पावर हो सकती है, लाएक उनके पास उनका नोलेज हो सकता है, तम टाम्स उनकी अडियोलोगी हो सकती है. तो, with all this debate, another important development or school of thought, they are the post-modernist theory of power and they have the belief that there are important developments all over the world. And they all developments, such kind of developments, they are basically dependent that there are certain realities and the promoters of post-modernist theory of power, they believe that the truth matters actually. And what is the truth? Who has what important source of power? What is its base? If someone has technology, it is powerful. If someone has education, it is powerful. If someone has economic resources, the basis of power is the advancements in the field. And in today's world, the group that has authority, the specific specialization that will actually assign the power to that specific group. We see that even in the world, those who are advanced technologically, those who are advanced in education, those who are advanced in research, the world has to go after them. So, the sociological theories of powers, they are in the process of building and they represent their own perspectives.