September is National Preparedness Month and this year the Governor's Office of Emergency Services will be holding its California Day of Preparedness right here in Old Sacramento. From 10 a.m. to 4 p.m. you'll have opportunity to meet with local state and federal first responders to learn how you can be better prepared for any emergency at home, work and play. So join Cal OES on the Preparedness Train Saturday September 7th right here in Old Sacramento or get prepared any day of the week by visiting us on the web at caloes.ca.gov.


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Thanks for joining me for this episode of brutal battle beer break the beer We're gonna try today is actually by brewery. I've never had beer from This one came compliments of my friend Matt Harvey out in Chicago, Illinois. So thank you Matt This one is by short brewing company. Like I said, I've never had any of their stuff before They are out of Elk Rapids, Michigan. So says the bottle There's no ABV on this bottle, but it is an IPA. So I'm assuming somewhere around six seven percent alcohol by volume. So This one is called humor lupalicious IPA You can see there by shorts. It's got a nice hop on there Honestly, the you know labels not anything too eye-catching or interesting. It looks pretty bland, but you know That doesn't mean that the beer is not good. I have heard good things about shorts, so I'm hoping that that Holds true to what I'm about to taste I will say that I can see there's there's a decent amount of sediment in the bottom I don't know if you can see it. Yeah, you probably can't but try try real hard There's a bunch of sediment down there at the bottom probably some some hops Comes out. It's a very, you know, orangish coloration to it not much of any head plenty of large bubbles in there though Give it a swirl. This is pretty cold too though. So some of the Some of it might be a little bit muted on the flavors and Actually the scent because if things are pretty cold they can you know make the beer and it happens with wine to clam up So I'm giving it a little extra swirl to you know warm it. I get that citrusiness. I get some grapefruit But I get a solid malt presence as well which It's giving me a little bit of like some hay notes It actually says a complex malt and hop theme park in your mouth. So I am definitely getting the malt It's not one of those crazy Just straight-up hop types I get a Little bit of like a candied orange rind nose on it This is a little sugary type scent with the citrus It's almost like some nice hoppage though and try it. Mmm. Okay Definitely There's a decent amount of bitterness at the end, but it doesn't linger too much. I Definitely get that kind of citrus up front I get Like the candied orange peel that I was talking about because there is a little bit of a sweetness to it There's plenty of citrus, but the citrus isn't extremely vibrant like West Coast IPAs typically are this is kind of more an in-between Between like an East and West Coast IPA because it has probably a little less malt and more hops than your typical East Coast IPA But it's definitely a lot more muted on the hops than your West Coast IPAs It's got really nice scent to it. I feel like it smells like Mosaic hops in there. It doesn't specify what hops are in it But I feel like I'm starting to be able to maybe pick out mosaic hops and some beers And I feel like this might be it. It has like a little bit of like a Caramely note with the citrus to it, but I mean it smells good it Tastes and pretty solid if you like that kind of mixture Actually the bitterness at the end is starting to build a little bit starting to get a little more strong Which is taking me a little more from like I like this beer to I'm a little more neutral about it I'll have to see how it how it does when it warms up. I have a feeling that the citrus notes are gonna start coming To the forefront even more and the nice Caramely malts are gonna do the same and the bitterness I'll start to kind of die down a little bit, but I'm pretty well constructed in my opinion. It's just I'd like more hops myself and Maybe bring them all down just a tad bit and the bitterness the bitterness as well But like I said, you know as it warms up it might you know kind of write itself anyway So if anyone like what they heard I'd recommend picking up some Schwartz brewing company beer This is definitely worth checking out at least once Tune into the show, please Brutal battle you can get it on brutal battle.com or you can get on itunes or Stitcher Send me an email if there any beers you want to see me try maybe on this or on the show You can let me know it's brutal battle podcast at gmail.com also have a Facebook page look for it and Twitter I am at brutal battle. So thank you so much everyone and I will see you next time


The makers of Wrigley's Spearman Chewing Gum invite you to enjoy life. Life with Luigi, a new comedy show created by Cy Howard and starring that celebrated actor Mr. J. Wrigley's Spearman Chewing Gum is a typically American product that appeals to people of all ages and nationalities in all parts of our country. And the Wrigley people feel that Life with Luigi is a typically American radio program. A friendly, enjoyable show that sort of symbolizes the American spirit of tolerance and goodwill. So the makers of Wrigley's Spearman Gum are glad to bring you Life with Luigi each week and have you join them in this pleasant half-hours entertainment. And now let's read Luigi's letter as he writes about his adventures in America to his mama bascoe in Italy. More how I'm spending my time in America. Well, like every good American, all day long I'm playing my radio. Mama Mia, you should hear what goes on in those stories I'm hearing every morning. Tom is a lever-merry. Bess is a lever-jack. Junior is a runaway altogether. Frankie, he's a robber banker. The Jones house is a go crazy. Everybody's screaming and shouting a fight to them. This is called a family type of program. You don't believe in this, Mama Mia, but the whole country is listening to these exciting stories every day and a week. But not on a Saturday and a Sunday because everybody is attacking the weekend offer to rest. Then in the night of time they got to what's it called, private eyes stories. Mama Mia, the things that's happening there. First the fella is set afire to a building. Detective is a chaser. McCarty's a turnover. Everybody gets a kill. The other fella gets a murder. Then there's a comedy organ music. Then the crook is a get the revenge on a girl. He's a shooter, put her body in a cement, drop them in the river. He's a get a chaser by the cops. He's exploded the cops of both. Everybody is a get the drowned. Then there's a comedy, some more organ music. Mama Mia, you would have loved this program. Such a beautiful organ music. Still with these stories, Mama Mia is a siren. It must be fire or something. I'm better going to see. Hey, Astro, what's the happen? An automobile accident. Somebody was hit on the corner. Oh, yeah, that's the ambulance. Everybody, let's have a little air. He's not hurt. Just a little shock. That's it. Mr. Pellegrino, why they don't put up a traffic light? Why? In the red one, they got to hold a general election to find out if they got enough dough in the treasury. Maybe as a possible, they don't know about it. It's a busy corner and a whole step in a maple. Maybe if somebody was to tell them. Don't make me laugh. Alderman Johnson promises a traffic light before every election.  Sure. Yeah, but maybe if it was enough for people to ask for a traffic light. Not a chance. They figure we're living in a democracy. Everybody's got the same right to get bumped off. Yeah, but wait, wait, I know. Tonight in my night school class, I'm going to ask my teacher Miss Boling all about this. Ah, go ahead. Maybe she's going to have some ideas of how we're going to get to this traffic light. Sure, sure. Mr. Basko. Present. Mr. Horowitz. Present. Mr. Olsen. Present. Mr. Schultz. I ain't got a present, but if I knew you was coming, I'd have baked the cake. That was a lot of balloons. All right, all right. Now let's get on with our lesson. Today, we are taking up some irregular verbs and we'll start with the verb to be. Mr. Horowitz, will you conjugate the verb? Sir, what's the question? Oh, now please pay attention. Conjugate the verb to be. Oh, yes. To be, I be, you be, she be. Oh, no, no. Is that how you speak English? I be in the movies. You be in the movies. She be in the movies. Sure, if it's a be picture. Mr. Schultz. Class, I would like a correct answer on that question. Well, if you would like to make certain. Why don't you just call on me, Miss Boling?  Go ahead, Mr. Olsen. You may conjugate the verb to be.  Olsen, the suspense is killing me. What are we? All right, Mr. Schultz, I've heard enough. Now you conjugate to be. Me? Yes. All right. He be and she be got married and they had a little be be. See, I'll never get the correct answer from you. Mr. Basko, you may conjugate the verb to go. That's easy. The car want to go. Mr. Basko, conjugate it. You think that's going to start the car? Oh, no, no. Mr. Basko, don't you know what's wrong? Sure, there's lots of cars are going, but there's no traffic light. What? It's the corner and a whole step in a maple estate. It should have a traffic light. There wouldn't be so many accidents like there was a happen again today. Again? Oh, no. What's our civilization coming to? It used to be give a man a horse he can ride. Now it's give a man a car so he can have an accident with it. Oh, come now, Mr. Schultz. The automobile was a great invention. Some invention. 20 million drivers running around the streets aiming at each other. The whole country is like a giant shooting gallery. Mr. Berthing was a friend of Astro, as they told me today, that it's not possible to get a traffic light and a corner of a whole step in a maple. You think so? Well, in our country, Mr. Basko, nothing is impossible. You could write your alderman, wire your congressman, appeal to some civic group, or write to some newspaper. Better still, go home, lock the door hide under the bed and pray a car won't find you. What's the use, Luigi? It ain't so easy to get public improvement so far. Schultz, my mind isn't made up. How am I going to write a letter to the newspaper? Oh, that was a good idea, Luigi. You sure you got nothing to lose? I'm not going to get in trouble if I'm a dude, sir, huh? Of course not. That's the duty of a good citizen. Well, certainly there's no trouble. Now you sit down, write a letter, and we'll see if we can't help you right now. Oh, thank you, Miss Berthing. I'm right. Dear newspaper friends, I'm a thing. Luigi, that's some letter you got in the paper. Oh, hello, Astro. You sought the word of my name on the bottom? Yeah.  The whole neighborhood is talking about it. We even got a few petitions going around. Petitions? What's with that? Well, you take a piece of paper, write what you want on it, and everybody signs their name on it. Oh, it's like the Declaration of Independence. That's so good. Hey, Mr. Pellegrino. Ah, that's a corner. Hey, for tomorrow. Sure. What do you want, Mr. Pellegrino? Well, I'm going to walk three blocks to the street, the car. See if you can... Panigan, how come you don't stand in the middle of the street and direct the traffic? Because I've got to cover me, B. You know what would happen if I directly traffic, don't you? Yeah, the beat would be covering you. They're making me feel so important. Hello. Those are writing the letters to the newspaper. My own little banana nose. Oh, stop, Mr. Pellegrino. Hey, hey, hey.  Only a year and a half in the country, already you're telling the government where they should put their traffic lights. Yeah, but I was... Maybe you should have tell them what color lights you would like in the traffic signals. Maybe instead of red, you want it to be a lavender. Or maybe you should have write to your next letter to the president and say, Dear Mr. President, how's it about we should remove Europe to America so people could go abroad without leaving the country? You know, but at school, I'm going to understand that. You're not angry because I'm allowed to let it to the paper, huh? Oh, I'm not angry. Luigi, I've been here 27 years. I'm a fuller citizen. And I never yet to write a letter to a newspaper. And you know why? Because you can't write English. That ain't the only reason. It's because I got a more sense than to tell the government how they should run their business. Truman don't tell me where to sell my spaghetti. I don't tell him where to play his piano. My advice... Hello. Luigi Basko here. Listen to me. What am I going to do for you? I'm Hal Brown from the neighborhood political club. The boss sent me down to have a talk with you.  You lonely, you got nobody to talk with, huh? Mr. Basko, that was a nice letter you sent into the paper yesterday. Thank you. Don't send any more. Huh? Basko, you want me to leave my cards on the table? But I'm an old play poker. What?  Luigi, you let me handle this.  Luigi, you better handle it. I'll give it to you straight, Basko. The boss promised the voters that traffic light in his last campaign in a campaign before that, in a campaign before that. Then away he's never kept his promise in a government traffic light. Well, you see, it has to come before referendum. That is the legislative acts according to the constituted bodies. It proceeds by process of gerrymandering. Maybe I'm a stupider, but I don't understand it. Luigi, this is a politics and nobody understands it. Basko, I understand the neighborhood is sending around petitions and you're going to send them to the mayor.  Yeah, but a traffic light isn't going to be a good thing. You'll get it. Everybody only let the boss handle it his own way. And the when? What's the difference when the boss will decide when? Under the boss. He's at the side of when another little boy is going to get hit by a car. Tell him, mister.  Hey, Basko, you're radical. What's that? Look, Basko, you got a nice little antique shop here, but don't be surprised if some inspector cop walks in one of these days and finds out reasons why the joint should be closed. Closed?  Good night, mister Basko. Luigi. What the Pascuali? Sooner the swallows, are they going to fly back at the Capistrano? I think you're going to be with them. You think I'ma did it wrong, the Pascuali? That's a summer question you think I'ma did it wrong. You only made enemies with the alderman. That's all. He's going to pass the word up to the mayor about certain complain and immigrant. The mayor whispers to the governor. The governor tips off for the president. Then the president calls up at the radio repair man in your neighborhood and he jams up at your radio. Yeah, but a white Pascuali, why? I'll tell you why. So whenever Walter Winshal tells the American people some important and national secret, you're going to be left out. Come on, money. But millions of people find helpful and enjoyable during a busy day. Keep a package of Wrigley's Spearmint Chewing Gum handy in your purse or pocket. Every time you feel the need for a refreshing little pickup, chew a stick. Chewing on a good piece of gum really does something for you. It sort of relieves that feeling of strain and tension, gives you a bit of comfort and satisfaction that helps you feel better and work better. Then too, the lively, real mint flavor of Wrigley's Spearmint Gum leaves a clean, fresh taste in your mouth. Try it, won't you? Packages of refreshing, delicious Wrigley's Spearmint Chewing Gum tonight or tomorrow morning. And now let's turn to page two of Luigi Basco's letter to his mother in Italy. And I saw Mamma Mia just because I'm trying to get a traffic signal from my corner.  And maybe you think I'm wrong. That street corner is not so bad. Believe me, Mamma Mia, three times I'm tried across the before and three times the same a taxi is a chase to me back. You should have seen me. I'mma jump around the more than Uncle Pietro's ago today. He's a sit-in-a-terp in a time. But I'm a kind of insta. I'mma do the right thing for the neighborhood. And then suddenly the door is open up and I'm here. Hello, little cabbage pus. Oh, hello, Pasquale. What are you doing? Still trying to fight the whole world, eh? Pasquale, my mind is made up and nothing is going to frighten me. No. Eh, Luigi, read this. Special delivery letters are just a commuter for you. Read to where it's a come from. Police department. Pasquale, what do they want from me? Open up. And maybe they offer you bargain rates in a cell at Alcatraz. Dear Mr. Pasquale. Pasquale, I'm so nervous. I can see the way your hands are shaking and those words are liable to fall off the page. Here, give me. I'm going to read you death certificate for you. All right, here. April 4th, the 1950 police debt. Debt, what's a debt? Debt. That's something you owe somebody. This is a sue on you for the traffic signal. Huh? Give me another Pasquale. I'm going to read. Dear Mr. Pasquale, one of our officers will see you at 7.30 PM with reference to traffic signal situation at a holster and a maple. Make sure you are at home when officer arrives. Let me see. Who signed this letter? Captain Tom Redden, 41st PCT. PCT. PCT, that's a bad. Dear Mr. Pasquale, what's this? A PCT telephone. Police are caught for trouble. Dear Mr. Pasquale, all I did was write a letter to paper about a traffic light. This country is a freedom of the speech. Sure, they got a freedom of press too, but still you got to pay for your newspapers. Luigi, your trouble is you read the words of the way they ain't. Now what's to happen?  Dear Mr. Pasquale, I'm not going to stop them. I'm not going to write them out to the police of the department. This is not going to help. It's gotten too big now, Luigi. They go over the heads of the police department. The FBI. The FBI, huh? Well, sure, I'm not going to downtown and writing out to see J. Edgar Hoover. Hey, wait, wait, Luigi, come back.  J. Edgar Hoover. He don't even know Hoover's face to name as a hobbit. Sign out to Sider says the City Hall. My mummy is the biggest hall I've ever saw. Well, I'm better going inside. There's a man in a gray uniform. Maybe he's telling me. Pardon, mister. Yes? Where am I going to go see the FBI about a traffic lighter before the police are coming to close up on my store at 7.30 p.m.? What is this, a gag? No, that's my neck tie. I'm always aware of tight. Just who do you want to see, mister? What is it? It's about traffic a signal. Better go see Mr. Albert Schlicker in the traffic engineering department. Go right down the hall to Room 9. Thank you. Traffic engineering department. Ah, that's him. I'm a knocker. Hello, here. Hello. Yes? I've got plenty of time to talk with you. Who are you? Well, I'm Luigi Basker, 21 and 0, the whole of Stettist Street, to Chicago, Fort, Illinois. I'm a comment to see you by the letter I got from the police department about traffic a signal. You see? It's a busy corner. Oh, now I see. Well, Mr. Basker, we get hundreds of requests every day for traffic signal devices, but people often forget. We can't always work miracles. Very often.  Why is it, Mr. Schlicker? I'm going to try to start a trouble. Little kids, it wasn't being a hit to buy cars or saws. Mr. Basker, perhaps I can save your time in mind by explaining how our department operates. Naturally, we do have a little red tape. Yes. You will know what red tape is, of course. Oh, sure. That's a little band-aid with the Macruderkrum. Not quite. You see, Mr. Basker, the traffic engineering department acts on request immediately by sending out a crew to count the volume of traffic at the intersection in question. If there's a count of 750 vehicles per hour at the intersection, including 175 per hour from the minor streets, and if that average is maintained for an eight-hour per day period, then the volume of traffic would be judge-sufficient to warrant the erection of a traffic signal. Is that clear? Estilation would also be dependent upon timing considerations, insofar as proper space distances have to be maintained between signals in order to maintain continuous flow of traffic without severe delay. Do you follow me? No. I don't think it's too much of traffic. Oh, maybe I'd better put it another way. How am I going to feel and wouldn't I help? I was thinking of the accident factor. Sir, please, don't get excited. Listen, Mr. Bosco, if the accident history is so severe as to require the installation of traffic signals, we would cut the red tape and grab the bull by the horn. Yeah, that's in your trouble. You spend too much of your time putting up a traffic signal for the bulls. No, it's not impossible. Let the stocky yards take care of the bulls. Don't buy a red tape and you got more money for the paper. Hey, Mr. Bosco, I'm a busy man. Yeah, but I'm... Good day, Mr. Bosco. Hey, cabbage pus. Was there no FBI post quality? Was traffic engineer in the department?  Now I'm going to get even worse of trouble. Sure, sure. Luigi, trouble with you. You've got a traffic signal of brain. It stops when it should go.  Any minutes the police department is coming to throw you out of the country. Some of me is almost a half past seven. Pascuali, help me. Talk to them. Maybe you... Take it easy, Luigi. Calm down. Relax. You know when you come to Pascuali I always help you out. After all, I'm a vote in the 25 years in this country. I'm a respect of a citizen.  I clear up everything for you. Oh, Pascuali, you would do all of this for me. Sure, little pumpkin head.   Sure, Pascuali.  Oh, no. All of the blush and the bride. Rosa! Over the city. Instead, he's thinking about a marriage. I'm sending you two to the movies. You're going to see love happy and sit in the balcony with the Marx brothers. Rosa, you and Luigi are going to be up and at the balcony for three hours. What do you say? We better take along a lot of popcorn.  Now listen, I'm in. Oh, here's a policeman. Pascuali, please. Are you telling me? Sure, sure. I tell him. Mr. Officer, you don't have got to take this man away. I'm a personally... Mr. Vasco, Captain Redden of our precinct thought you should get the news first because it seems you did all the work. I was putting up that traffic signal tomorrow night. That's so wonderful, wonderful. You hear that, Pascuali? Yes, I'm here. Now, Officer, if you'll please excuse us. Me and Luigi, we've got other plans to talk about. Other plans? Yes, Luigi, about the wedding. What kind of a wedding would you like? Oh, the wedding? Well, Pascuali, make it a traffic signal wedding. Traffic signal wedding? What's that? Stop a year and a half ago. Wait till my son... Come here. Right now is a big, beautiful traffic light on the corner of a hollow state in a maple.  Last night, Politico boss, Johnson, was a come around and started taking all of the credit. He was a walk across the street with everybody how big he was. And I guess what's happened? Officer Flanagan, who was a proud to present to the politician, would have first the ticket of a jaywalkin'.  Makers of Wrigley's Spearmint Chewing Gum hope you enjoyed tonight's episode of Life with Luigi.   Besides, as you know, daily chewing helps keep your teeth clean, bright, and looking their best. So for a taste treat that's good and also good for you, get healthful, delicious Wrigley's Spearmint Gum. The Makers of Wrigley's Spearmint Chewing Gum invite you to listen next week at the same time when Luigi Vasco writes another letter to his mama Vasco in Italy. Life with Luigi is produced and directed by Cy Howard and is written by Mack Benhoff and Lou Dermot. J. Carol Masch is starred as Luigi Vasco with Alan Redis-Pasquale, Hans Connery the show, Jody Gilbert as Rosa, Mary Schiff as Miss Faulding, Joe Forte as Horowitz, Ken Peters as Olsen, and Sarah Burner as Mrs. Pellegrino. Music is under the direction of Lod Glustin. The Wrigley Company invites you to listen to their other program, the Gene Autry Show, every Saturday night over most of the same CBS station. Bob Stephenson speaking. This is CBS, the Columbia Broadcasting System.


loud thunders voice. I just always really need to check. Everybody hear me okay? Yeah. Good. I've been practicing on my thunder.  Oh, yeah. So, we are going to talk about today how to get on Google's radar. And I will introduce myself a little bit, but if you guys are interested in what this is, we're going to talk about search engine optimization today. So, if you guys are not interested in SEO, I will not feel bad. If you follow up with the work, it's okay. But if you guys are interested in SEO, that is what we're going to talk about today. And I'll give you a presentation a few times. And I always like to cover the myths about SEO before I do anything else because there are many falsehoods out there on the internet about SEO. And I really like to make sure we're all on the same page. So, the first myth I always hear from everyone is that you can get on page one of Google a month. How many people have gotten an email from a company or a person saying they promised they would get you on Google in a month? I get them every day. They go straight to the spoonful there. It's a bold face of mine. So, what I tell people that come to me and ask me if they can get on Google in a month is that typical results for SEO are that I can get you there, but you're going to have to wait four to six months to see site-wide results because Google is slow and they don't care about you as an individual. They are doing user identity websites. So, as good as you are, there's no guarantee you're going to be there in a month. Myth number two, this one is very, very popular lately, is that I have a website I've launched. I do vlogging very consistently. I'm creating content for content marketing, so obviously I'm going to be on Google's radar. I don't like that. That is something that's going around the internet a lot. Contact marketing is very, very, very useful at attracting Google. The problem is that content, for content's sake, does you know good? You just spent hours doing it. It's the myth that we all want to believe because we want to know that the hour that we took writing lots of blog posts, the half hour we took editing, maybe five minutes if you're really good, and then the 20 minutes struggling with how to format it on our website means that we have a lead up. The truth is Google's a woman. She's a very classy broad. Her algorithms are as complicated as a woman's shoe collection. They are ever changing, and she is not an easy lady. She's not a date one kind of person. She doesn't have scrubs. Try not to do that. The third myth is that SEO is so easy. I watched the gurus. I went to the Short Shakes class at work camp. I know how to do this stuff now. I can get on Google, given enough time and practice. Given enough time and practice and waiting, your business will fail. And you'll be back looking at the class by then. Nobody that is trying to build a business that is trying to make money or trapped attention has enough time to wait for Google. Because websites today are the same as a business card 20 years ago. Everybody has one. I have money. I don't take them anywhere. Personally because I don't care. I don't use them. Because I have a website that I can take people to. Everyone has business cards. And if you are a woman, you will know this to be 100% true. Our persons are heavy. I only have so much room in there from what really matters. Which means I don't keep business cards from the people that really stand out to me. The same goes true for your website. I'm going to introduce myself earlier. I'm going to go ahead and do it now. So you guys know a little bit more about me. My name is Abram Lechler. I am the co-founder of Fuse. We are a web development and SEO firm here in Jacksonville. I am also a total internet nerd. My goal is to get people visible. Not just to their ideal audience. But to the people that have the money that are going to buy. I use web design, SEO, and marketing to help people. Because everything you put online is marketing. I am one half of the team. The other team member is in the back with the deeply pack. I am also a vegan animal hugger. If you have pets, I want to see pictures. Please tag me on Twitter. April underscore mechler. I would love to see your animals. I'm also the main squeeze of tomorrow's 8am fashion.hugmas WordPress. Just thought I'd throw a little plug in there. And if you guys are interested, I do multiple talks per week online to try to help business owners and bloggers seduce Google and find their ideal selling client. My question for you guys today is how are we going to make you stand out? There are millions and millions of websites. They are all buying for the same page one position that you guys are. So how do you guys stand out? F formula to seduce Google. I use it for every single one of my clients. And if you guys are wondering, it is a game of seduction. You have to court her, be real nice, speak her language, give her flowers, that kind of thing. Because again, Google is a woman. You have to impress her. So in this four step formula, we're going to talk about strategy for your SEO overall. We're going to teach you how to look for real-life keywords so you can then take those on your website and also in your content marketing. I'm going to talk to you about on-page and off-page SEO and how that works logistically. Then I'm going to help you guys out and give you guys some plug-ins that you can use so I know not everyone in here is a developer. And if you guys are wondering what I'm talking about, I want to be very, very clear because I see you guys and I'm really worried that you saw my last slide and you are not going to get the right message. There's a really big bubble on the screen. Okay, it's all about keywords. Keywords are huge buzzwords for a reason. They are very important. If you have bad keywords or the wrong keywords, you will show up for unsavory things on Google and not for what your customers are looking for. But keywords are not the only part of the equation. If you do not have every single one of these bubbles in your strategy plan, you will not seduce Google, you will not get a second date to use Google and you will be waiting and waiting and waiting forever. Very complicated. I wish I could tell you that I could teach it to you today, but I would need to know you intimately on your business or your blog in order to do that. So we're going to talk about some main ideas about your strategy. The reason why you need a comprehensive strategy that covers all four bubble points is because if you are not 100% clear on who your audience is, what they're typing into Google, what Google is throwing up for the keywords that you're trying to look for and how your site is set up, Google won't know either. Google is not some deity that is all-knowing. They don't know you at all. You have to get in there and you have to be very clear when you are doing your three-second pitch when they are crawling you. I hear a lot of people talk about just keywords, like I said, and it's not about just the keywords. I want you guys to hear that a couple of times today because I know a lot of people just focus on keywords and they end up missing the big picture. An effective SEO strategy takes understanding. You have to understand who your audience is. You have to understand how search engine optimization works. You have to understand how Google sees your site. It also takes time. Like I said, typical results are four to six months. It doesn't always happen. I have been very lucky to get people on the map sooner than that, but I have seen some people who have had websites for 25 years not show up on Google because they had no idea how to use search engine optimization. And another thing that people don't understand a lot of the time is that SEO happens on your site and off your site. There are many factors that Google is looking at. There's actually over 36 factors that Google looks at. And you have a lot of control over most of them. If you are a developer, you have control over a large majority.  That's just how it works. People do with SEO. It's that they tend to think in their industry they get too much in their heads. So they use industry jargon to try to get on Google. And this works sometimes. If you are in a very niche field, I have one customer and they are extremely niche. There's only a couple of them in the world. But they were using only industry terminology and the people that were searching for their products were marketing chicks that had no idea. No tech savvy. They didn't know what one thing was from another. They just called it all and you found some stuff. So it took them a long time. So some examples of industry jargon, a lot of people want to say script, especially if you're a developer.  I'm sorry, now I'm a developer marketer. We have these fonts and people call them scripts. And what they really need to say is cursive or swirly language because they're not teaching cursive in school and working. So if you're talking to a younger generation, maybe call them squiggly words. But for now you can still call them cursive. If you are a photographer, you might be very familiar with the term bokeh, can you show us how it's pronounced? Okay. Okay, thank you. Everyone else tells it blurry background. No one really knows what it is unless you're in a photography business or you've done a lot of googling already. So if you want to hit the right customers, you may want to be doing an article or put something on your site that says blurry backgrounds and explain to people what they are so that Google can also know when people are typing that in. Oh, this is that person. Let me fill it up. I want you guys to think like your clients or the customers that you are trying to attract because yes, you're trying to attract Google, but who's the other person on that keyboard? It's a realized human and they use common terms. Please do not write a book when you're looking for two keyboards. Another good thing to do is to reach out, pick up the phone, go behind your keyboard and talk to your ideal clients. Ask them how they found you. Ask them what they call different things you can do in a survey. If you have past clients that are really happy with what you gave them, they will be happy to do this for you. There are also several SEO resources and tools online. Some of them are free. I'm going to give you some of them today and you can also use those to try to help you. One of the tools is called Google Keyword Planner. This is the holy grail, my friends, of all SEO stuff. Google Keyword Planner, you are going to the source. Google made some changes recently that you need to have had an active ad running within 15 months to be able to use it. It's seriously great as long as you make it count. There are ways around this. There are very easy ways around this. But if you guys have had one in 15 months, I'm just going to assume that you did. It is a great source.  And I want you to type them in and see how many people are searching for those. And there is a thing called low. They grade everything low, medium, high. That is the search volume that they are talking about. And that search volume is going to be very, very important. We are going to look at that in a minute. But I want you guys to only focus on the low. These are what you are going to use for your blog topics and your keywords. Now if you are already established, be my guest. Go for the high. I do a mixture of all of them. And I want you to also take these numbers with a grain of salt because there is no Google gods. Google is made by programmers and they are doing their best to throw data at you. They are also very aware that they don't need to give you all the data. So they have very large ranges for all of these and sometimes they change. So if you are looking at Google Keywords Planner you are going to see things like this. These are search volumes and competition. This is how many people are trying to use those keywords. As you guys see, I have only highlighted the low and the medium here and I want you to focus on the low. Anything between 100 and 1000 I want you guys to focus on. And I want you to do this not because it is absolutely the best way but because for many people it is the easiest judge of what to use.  I need way more money. I need more traffic. But you have to understand that if this is competition and people are searching for these and not a lot of people are using them but 1000 people are talking about them in Google then you have a real good chance of being one of those people that you have on page one. And if you do a couple articles on the same topic for the same keyword you have more of a chance. And if you have this throughout your web page on your homepage on your contact page, on your account page, on your service pages you have even more of a chance. You have a client where there is a particular keyword that is a little bit broad called water feature consultants. And if you type that in or if you type in water feature conceptual that means that it's the thinking phase it's the really artsy phase where people are going crazy. They show up on the first three and that is the same client that had a website and a business for 25 years and never sold a single thing online. They did over $500,000 just in SEO last year that was about an hour of work. It booked out two out of their three factories for seven months. And they are over a million dollars due to marketing which included their SEO. Last year well that's after 25 years of zip. We were only doing it for less than a year for SEO. The next thing I want you to do which is actually improving to be lately a little bit better and easier for people the keyword planner is to follow the trends. What I'm talking about is Google Trends. So if you guys type in trends.google.com slash trends because I want to say it twice you will find a website that shows you the trends of what people are actually searching in Google. You can do it by keyword you can change it from happening in the past year to what people are typing in the past three months, this quarter right now today what is popular on Google. Alright? You can also do the same thing for YouTube. So if any of you guys are trying to use YouTube Google Trends is going to be really good and helpful for you. You can also filter by location. So I would say almost all of my clients are trying to target people in the US. So I can target the US and I can see specific regions and states that those keywords are popping up higher in and how often they're doing it. So if I am a photographer that does baby photos portraits. You go to the hospital, we're outside of it and I'm trying to type in some keywords to see where I might be better used for my services I found out Oregon was really good. I don't live in Oregon but I'm sure as hell we'll travel to Oregon to photograph your baby and keep hanging. So I'm going to start writing articles and put on my website that I traveled to Oregon. It's not only like a couple states. I traveled to Oregon because you guys want it. These are my baby photos.  Sometimes they come in I was a hospital photographer for babies sometimes we come in three hours after gave birth and you tell us please leave okay So the photos you take with your family are going to look really nice. Here's my stuff. It's going to look a lot like this. I just used SEO as a sample. Over here is where you can type in the region and get more specific. It'll also show you. So for SEO of course New York was number one lately in the past three months so if you guys also provide SEO services, I'm going to tell you right now you should start writing articles about New York and SEO and do case studies because you will get filmed. You guys are interested in seeing a video about Google Trends. I don't know how it works on Android. I'm so sorry but if you have an iPhone and you open up your camera app and all you do is go like this don't take a picture it will pop up a link and it will take you directly to this video. In this video Shameless Pub I did Instagram a few weeks ago where I showed people how to use Google Trends and we did real-life examples for people's businesses right on there. I did a photographer a fashion photographer and I did a brand fashion photographer I have a lovely speaking voice and if you guys watch this video one, I would be really really happy because it is my first video on YouTube but two for this company, for two if you guys could please put in the comments the hashtag that we're using on Twitter so I know that you guys saw it because of this presentation and I would be very happy I'm very interested to see this it's my only experiment but don't worry this will be online too so you can always pop it in there and the really big thing that I want to focus on too is that please, please, please when you have time to figure out your keywords do not stop here do not stop with DO tools out there because while they are other factors that affect your SEO as their social media accounts are talking about your blog post or your website a popular kid in high school and social validation means everything you can have a lovely website you can write beautiful long blog posts he hates you, she hates you too you can't sit at her table alright it's about what you have other people say about you this is word of mouth marketing done on the internet get other people to start talking about you and creating content that people want to share alright it's very difficult for some people to get their head around this concept because if you wrote it and it's grammatically correct it's got pictures I mean you should share my crap I'm just gonna say it that's how I feel that's not really always true couple things, one of them is for people to share your content from your site that bar along the left hand side or the bottom and it's always this has been shared this many times please share do a masala and share because that helps their SEO but they're also just trying to make it easy to have SEO of their sites and for you to start talking about them the keyword phase there's a couple things that you can do if you are questioning what makes something searchable what makes people want to you can click that button and share I want you guys to go to social media alright Facebook is my favorite because they do something special LinkedIn, Pinterest is really good you can use hashtags on Instagram they're every single social media site has a way to do this I'm gonna use Facebook for this presentation so if you got a Facebook you can do it on your phone there's a search bar up here a little bit short I can't reach but it's there if you guys type a subject I typed SEO obviously into there it's gonna have a lot of choices right here in the navigation for what you can do I want you to go over here to links some of you guys have never looked at links before I do because I'm nosy so if you guys look at links you're going to see the top articles that are being shared alright these are articles people on people's website or on YouTube off of Facebook you can see what kind of content people are interested in talking about over here you'll see how many times people have shared that one piece of content that someone wrote so it's not just about having it on your site you need to get people to talk about it there are many different ways but that is a different presentation or a different day to do this but this is really good for data it will help you take those topics put your own spin on them then you have a totally different point of view and you will be able to write articles about them you guys can use this data to see what kind of titles are very appealing to people what kind of imagery is really appealing to people what people are putting in the description of the article that is very appealing to people and that is what matters guys because if people start talking about you you have to work less you don't have to do as much about you I love that I love working less number three is the logistics of SEO so I talked about how to use your keywords continue to strategy first of all this is the fun part if you are a developer in the room you might be really used to seeing some of this if you are a user in the room of WordPress some of this might not look as familiar to you but I tried to break it down if you guys have any questions I'm available afterwards while you are making your posts or your page so on page SEO one point out this is how Google reads your site this is not necessarily any kind of order I just had to use both links and numbers they look at things like heading tags the body content which are paragraph tags they use the alt tags for images and they use link title tags this is how Google is judging you and so if you don't have some of these components on your site you might be doing yourself a disfavor and holding yourself back like I said before there is well over 36 aspects that Google are looking at there are just a few of them this right here this beautiful colorful piece of whatever this is your blog page this is the blog post that you just wrote alright you have your heading tag we are going to call it H1 your heading tag shouldn't be H1 because that is the first thing that Google is going to see when they are looking at all of the topics on your page you have your image here because you made a beautiful picture you need to click into that image and you need to give it an alt tag that alt tag tells Google what that picture says because Google can't see like that they are not cool they don't see all the hard work that you did they just see what it's called they have body content and paragraph tags that's right here and above that you have your subheadings those will be other Hs they have to and if you guys are interested in seeing how Google might be looking at your page there is a really fun resource called html5 outliner when you go to this web page you will think it's from 1990 and that is no longer active it's very basic it's very ugly html5 I'm going to show you how your headings are arranged in the way that Google sees them on your page some of you might be surprised that you have stuff on there that's not related to your blog posts stuff like related posts or something in your footer I saw one on stock other people's websites that had the word share a lot their company had nothing to do with sharing the blog post had nothing to do with sharing but that's what they were seeing as far as Google was concerned and if you guys are interested about that link tag I put an example right here it's going to show up on your page when you look at it in WordPress you can go to the text section it's going to look like an A here and it's going to say my awesome site that's what you're going to call that link but what shows up on the page is nerds welcome you want to make sure you have titles on all those links because otherwise Google doesn't look at here so much wasn't the bad thing page SEO 2.0 that's the human influence of SEO that we're talking about before where you want people to be talking about what you are creating that is the page title and meta description for your site because while you are trying to impress Google you have to remember that you really just kind of want to get paid where you want traffic on your site and Google is really nice but they're not going to put money in your bag so you need to make sure someone clicks on your site this is our very own Jax chamber this is human SEO when you type it into Google this is what shows up this right here is your page title this is your meta description and in a few minutes I'm going to show you how you can control that really easily without being a developer but this right here I don't want you to skip it over because no matter how nice your website is no matter how much work you put into that blog post or that service page I don't care anyway seduce me to get me to click on your site because if you showed up on page 1 that's really nice that's cool I'm glad that you're related to my post but if you have a really crappy title if you just said puppies are here in the description you said Tuesday Wednesday Thursday puppies are here and I'm looking to get dog grooming I don't really care enough about your site to click on that you need to make sure I care so let's talk a little bit briefly about the off page SEO that is backlinks shared content social validation again things you have control over some of them you don't so a really easy way to get people talking about it about whatever you do or whatever it is that you write about Google cares about that because if your backlinks are from a very reputable source that gets a lot of traffic and they're talking about you man that's as good as being called out from across the room by the popular girl you just got 5 minutes of fame alright and a good way to get backlinks is to start reaching out to people and I know that we live in a digital age and we all hate to talk to people in real life so you guys can do this on the phone or email I want you guys to start reaching out to popular sites podcasts anything like that and I want you guys to start telling them hey I would love to do something for you and if I do it really really really well and you like me because I'm awesome and I'm cool and I want you to please please please put my name on your website somewhere it could be Kanye I don't care and if you could link that to my site I would wait until maybe your second conversation to say that though guys because it's the same thing as a date you're like all excited and saying all these things and they're like oh no I'm sorry oh I just got a phone call guys I gotta go alright you have to be seductive in those emails as well remember this trick from just a few minutes ago this trick is going to help you because not only do you know that Facebook likes to talk about this but if you are trying to get backlinks or social validation or more content talked about it's really good to know what people want to hear about when you're trying to pitch people so that you can get those coveted backlinks it's real good to know what's popular it's also really good if you're looking at another blog to look at their recent past posts to see what they're writing about their style, make sure it matches up with you your morals, your ethics the way you flow and then when you do you hit them with something that you know their audience likes you like to talk about and people online talk about 1,273 times for that long piece of content so when you're pitching them this idea it's really good to make sure that you have that to back up in the future just to know that it's a popular subject when you're out of time is the plugins so this is really good for you guys that are not super technical I'm going to tell you now I design websites for a living I do SEO for a living I cannot get my printer to hook up for the life of me, I've had it for three years if one of you knows how to do that please come to my house, I'll feed you I promise that if you're not vegan I won't make vegan stuff if my boyfriend's not vegan either he eats my foodies and died yet but these are the things that are going to help the users who are not good with coding just want a little bit easier way you want to spend less time doing it help you control SEO in a very easy way there are several of them out there many of them are free some of them have premium options and they also can help you control what is said about your site on social media so remember when we were looking at the facebook we were looking at what the topics were the title, the description helps you control that helps you control what your image is going to be maybe you don't want it to be the same on social media it's on your blog post, that's okay here, or sorry, see but this is called Yoast Yoast SEO is my favorite WordPress plugin ever of all time, it counts down it is free I'm just going to put that out there now there's a premium version I've used it once I told you, that has made over $500,000 last year with SEO they have the free version they're on page one okay it's a very popular plugin it's been downloaded over 7 million times can you imagine that there's more than 7 million websites out there using just one product must be good that's so much validation right there it's very user friendly I'm going to show you in a second and I highly recommend it because it has real time monitoring of your keywords that are on the page it tells you a bunch of different statistics and data it gives you a red light, green light orange light way to score how you're doing so you know if you're red you got to do something else on your page friend and they will tell you what you need to do they'll even count how many times that keyword that you're trying to reach for is on your page free and I really like this because I truly believe best things in life are free like Yoast okay this right here mine looks really familiar to you because that is what shows up on Google just looking at it a little bit ago with the Jack's Chamber but this is Yoast this is what's on your blog post right they give you an easy way to edit everything right here for the title and the meta description this is what it looks like when you click that button to edit you can change the title they tell you it's a good length you can change the meta description they tell you if it's a good length right they will also judge it for you and score it right there so you can make changes very easily this is the social part you can control what Facebook spits out when somebody shares your content and if you're not sure what Facebook spits out when someone shares your content they have a webpage called the Facebook Debugger that's what it's called they named it it's very ugly on any website you are out in there they will tell you what it's going to look like so if you have something shared on Facebook and your image is not showing up they'll show you they'll tell you why if you have a title that you did not write that you don't know where that's coming from they'll show you, they'll tell you why but Yoast will help you control it so this right here the stop line that was what we were talking about for Google this is what controls social you can do Facebook and Twitter okay you can change what the title is going to be the description Facebook I will tell you right now on Twitter they have their own sizing for images that a lot of people don't use for their actual site you can add they tell you the dimensions right here you can add a separate image that only shows up on those sites it's very very helpful because none of my images are that size so I use this every time and the old way to do it if you go to Twitter or Google and you search for how to fix this if it's not correct they give you code to put on there that's great you know how to do it you don't know how to do it you can hire someone like me and I'll do it for you you can do it yourself and take control of your website you can download this free plugin and it'll do it for you so I know I don't have time but the bottom line of my entire presentation if you don't get anything else is that you need SEO on your site if you want it to do anything making money advertise your business what you have to work less SEO and Google will be your 24-7 salesman you don't even have to pay them it's like child labor if you have kids you know what I'm talking about you sit them at the front and you say you great people, smile tell them hang on, I'll be there in a second alright Google will be your child here it's not a magical uniform SEO is completely achievable for everyday people it all depends on you how much time you take strategy how much time you take finding the right keywords how much time you take creating content on your website and your blog that's going to help seduce Google if you don't care about SEO then I really hope that you enjoy this presentation but you'll probably abort it to yours and if you are interested in SEO I really hope that you are more confident about how you're going to go forward in life and how you're going to maybe tweak your SEO strategy because SEO, just like Google kind of a woman it's ever changing you've got to keep up with it alright, it's like trends and fashion if you have something stale for too long somebody else came out with a better version and they are now on your number one spot you need to keep up with it and you need to make sure that you're watching it constantly and if you need help, please get help I'm betting you any sources out there some of them are good some of them are bad some of them are like this where you come to events and get talked to by some short go but if you're looking for more resources I gave you a list here you can take a photo, you can go watch this online the best resource if you're looking into WordPress or SEO, come to our local meetups every month other people are there we have nothing else for you for a couple hours we'll talk to you we're there because we're willing to talk to people another good thing is Google Webmaster Tools I separated them because that's the best one it's straight from the source they'll tell you how to seduce them alright, it's like one of those Tinder profiles if you have this you can talk to me if you don't have this please don't talk to me YouTube has some great amazing tutorials please use that take them with a grain of salt do some backup investigation on whether or not that person really knows what they're talking about there's a WordPress development community you can go in there some of the SEO people are in there if you're looking at Yoast it has tons of blog posts or since I believe some of them are free on how to use their product and if you're also interested in Yoast I didn't mention it before it's less than a 10 minute install you can do it straight from the plugins feature on WordPress they have a wizard that helps you do the whole thing it's 10 steps and if you're interested in more and you want to ask questions and it's a Thursday you can come on Facebook because my partner in the Deeply Hat and I do Facebook live every Thursday at 8pm we have a different topic each time but we take all questions and there are a lot of them from people that have websites that don't even know how to get into them sometimes up to developers a speaker that was here earlier was also on our Facebook live speakers from all over and those live on Facebook so even if it's on Thursday or if it's not the meetup day you can go watch that I would appreciate it alright you guys can also contact me if you have any questions I put my email address there it's aprilatmyfused.com I answer the email I don't have a PA I know Elizabeth was talking about it earlier I'll get to that working on the control issue that I answer all the emails he does it that will help you question to the answer and I just basically want you guys to know that SEO is achievable and you guys can do it you don't have to be SEO experts it's achievable it helps if you get somebody that knows what they're doing but you guys can do it yourselves and are there any questions?


Hi, I'm Sri Perwimba for Vision Act. This is Vision Act CEO Mateh Zahlar. We're going to talk to you about some new applications using electronic paper. Mateh, what is the first product that you have in your hand? So this is an indoor sign, obviously digital. We're using electronic paper to show content. For instance, this one will work for more than a year in a single charge. It can be easily attached to any surface using the magnetic mounting. Use the sheet, stick it to anything, put the device on for a year or even more in one battery charge. So applications here are very much endless, like your imagination is the limit. So the device that we have here is called Joan, the product called Joan. It's a signage device used for showing the status of the conference room or meeting room. So you know, is it booked or not, what's even inside. And again, using the magnetic mount can be easily attached to any surface. It connects with Google Calendar or Outlook or any other calendar service. The difference from all the other meeting room signage stuff is that this one's battery powered. No cables, no wires, very easy to install and use. It's plug and play, no drilling, no hammer. You can even put them on a glass wall. You can even put them on a glass wall, anything. And you can be up and running in mere minutes, few minutes, and that's it. So how did Visioneck get started? What is your core capability? So we started in 2007 and we started developing a platform that will enable any signage company to use low power displays in a new signage application. So we're focusing on indoor and outdoor signage, building the platform, the electronics, the communications. What about software? Also software, of course. And for an indoor product like Joe, have you had the opportunity to showcase it in public? Have you won recognitions for this kind of unique technology? Yeah, we did get quite a lot of recognitions. In January we got the CES Award for Innovation Award for this. And then we got the Red Dot Design Award, which is similar. Of course there's awards in between as well, so this is going pretty well. So for a product like this, which presently is used or intended for signage, you know, for conference room and so on, can you use the same things, for example, in a museum setting? We did the bigger devices, the 9.7 inch. We used the same museums for digital labels. Instead of paper labels now you can use digital labels. Particularly when these museums have a lot of exhibits that constantly change, it's much easier to change this, isn't it? Yes, exactly. And the other nice thing about museums, if they have a lot of exhibits, there are a lot of products that you can potentially market into a museum. Have you got any installations in museums? We have a few museums now. The front runner was the Houston Museum of Arts. They're already doing some demos now, testing, validating the technology. It's been going pretty well. So the cool thing is because now this can be interactive, so you can change languages and content on the fly and so on. So many things that previously you couldn't do with the paper static information. Well, I've been involved with ePaper for a long time and I'm so happy to hear about these kind of products that are finally being realized there in applications, which are quite interesting. How about outdoor type products? Do you make products for outdoor type applications? Okay, the outdoor is a bit different story than the indoor. And the outdoor, we work with integrators, with signage companies that build final products. But we provide them the whole technology, the platform to do that. So projects are anything from, I don't know, bus stops. We support many, a lot of different cities from London, Singapore, even back home, Ljubljana or capital, Slovenia. And in the bus stop, what information does it actually show? It shows ETAs. And those signs are pretty awesome because they're solar powered, basically they're self-sustainable. The only thing you need to do is bring the display to the point where you need ETA and that's it. Because we have GPS inside and 3G communication, the sign itself will know exactly where it is and will show the content. And it's powered via solar and that's it. No wires, no cables, no nothing. So these bus operators, obviously the benefit is they can use existing infrastructure. They don't need to do any special cabling and things like that. Plus you provide free power literally via solar panels. What about in terms of increase in people using their services because of these kind of signage? Do you have any evidence? We have some information that ETAs, I mean with digital ETA can increase for quite a few percent. I think from 3 or 5 to 7 percent it will increase the amount of people using the transportation. Outside of the bus stop itself, what I've noticed in a lot of these buses, you can barely read the signage on the bus itself. Say where it's going or where it's headed or what the bus number is. Because many of these displays are not sunlight readable. That's something you can do, can't you? So, yeah exactly. One of the advantages of course is the sunlight visibility, which is great with electricity. And lately, even with some destination lines in the buses where now instead of paper or some other technology, the electronic paper is being used. And here for instance, this is road signs that are now deployed throughout Sydney showing some special information about parking signs. Before this was very confusing in Sydney. Now with this application we kind of let people know when they can park or not park. The good thing again with this signage is it's self-sustainable. In fact, it has small solar cells. No wires, no cables, easy to install. That's the key. And it's perfectly visible even on direct sunlight. So you can take this from the street signs to bus stops to probably put them in train stations. And because it's so light and the fact that it requires so little power and sunlight readable, can you mount them on an aftermarket kind of application on vehicles maybe behind a truck? Is that something that you could do? We even had some applications where I think, okay, this is another bus stop in Vietnam where we were using electronic paper to show before static information and now this is digital. But yes, we did have some application applications doing advertising on the back of road trucks. So again, no power, very easy to read application. So many, many different applications. And all of this technology for this end product is all made by your company Vision Act. And you have engineering, R&D, including manufacturing, assembly and everything in-house. Manufacturing is outsourced to our partners but we do all the development in-house. Correct. So yeah, manufacturing is being done. We have some assembly being done back in our country in Slovenia but also in China. Some parts are being done here in Germany also. So all over the place. Looks like you've deployed products in the US, you've deployed them in Europe and all over. Yes. So what is the next step for Vision Act? If it is your vision for Vision Act, where would you like to see both these indoor products and outdoor products go? What kind of application markets are you targeting? So generally we target the signage. But we're not going that much into advertising but more into information to museums, hotels, outdoor bus stops, train stations and so on. It makes perfect sense because you're not trying to do video or that kind of a thing. You're providing very useful information. So in your devices, when you compare them with LCD, how much lower power is it? It's roughly less than 1% of power being used by devices like this one compared to LCD or LED devices. So otherwise it's like you save 99% compared to more than 99%. That's just fantastic. That makes the product more than 99%. It makes it so much unique particularly for those cities that are trying to be green, those companies and applications that are trying to be green as well. In green cities, smart cities is a big thing nowadays and everybody is trying to develop something in that direction. You can enable all of these kinds of products. Excellent. Thank you so much. Thank you, Sri.