Okay, we're back here live at VMworld 2013. We're live in San Francisco, California, the Moscone Center for VMworld 2013. This is theCUBE, our flagship program. We go out to the events, extract the seal of the noise. I'm John Furrier, the founder of Silicon Amgen. My co-host for this segment is Stu Miniman of wikibon.org. And we have here Kelly Harrells, the Vice President and General Manager of Software Networking, Business Unit, Brocade. Welcome to theCUBE. Thanks for having me. So obviously the network virtualization, software-defined networking, has essentially created software-defined data centers. So we were just talking with Dave Vellante about the software-defined data center. It's kind of the destination, the modern era. And the question is, what leads? The storage? Now you have software-defined storage out there. You have software-defined networking. Tell us your perspective, because obviously networking has been an era that's been innovative lately and enables a lot of change. So talk about what's happening with that in context to VMworld. Sure, well it's easy actually to follow the pattern on it. Just follow the app. Follow the app and you'll figure it out. Anytime there's a major architectural change to IT, it starts with the application. Nobody goes and changes their network and waits for an application need to fill it. Just change the application model and then the storage model has to adapt to that. And then the networking has to race to catch up. And it's always been like that. If you think about from mainframe to client server, this transition happened. You had to change the storage model and then change the network. Same thing, client server to web server and then now in cloud. So we've got the application model changing, storage followed, and now networking is really racing to catch up. You know, it's always, I have a friend who's a CFO and he always says, John it's so easy managing companies, just follow the money. So if you're a CIO following the app as an interesting perspective, but that's a new change that's now just been thrust upon infrastructure providers. I mean, just what is the impact from your perspective?  Now as a tsunami of apps and the apps are dictating policy and all kinds of other things, how is that disrupted? Give a sense for the level of disruption. Well, it's massive because what's happening with the apps, it's not just that the apps are virtualizing, they're centralizing, this is the cloud model, right? And they're sharing resources. So what this is causing is it's causing the need for more and more of the functionality that you find in traditional IT architectures to start merging and blending in with the server. So, you know, in networking, for example, you've got the V-switch, that was the first step in. Now you've got routing and you've got security and you've got distributed models. You've got the similar impact on storage as well. So the big challenge, you do follow the app, but the app, virtualized app world is just exploding right now. Last stat that I saw from Gartner said that more than 50% of the x86 servers that are shipping are shipping virtualized. And not only that, but those servers are bigger and they've got bigger and faster Knicks in them as well. So the whole app model is just fundamentally changing. What pressure is that putting on the network? I mean, the network has been a bottleneck in the past, but now it's exploding with SDN. What are some of the specific things that are happening at the network level? Well, there's a couple of things. One is how you manipulate the network and the other is what's being manipulated, right? So how you manipulate the network, this is really where the broad brush strokes of SDN come into play. This is the idea that you've got separation of controllers and forwarding plans. You can feed logic into a controller and it gets distributed out to the forwarding plans to execute the desired behavior. Now that is already underway and there's a lot of different ways to approach that. The second is what's being manipulated and it's not all hardware anymore.  So you've got kind of the breadth of what you're manipulating and how you're manipulating it and that is what's causing all of the innovation and networking right now. Yeah, so Kelly, in the keynote this morning, Pat Gelsinger said that networking is going to be really one of the big focuses of the show. They announced their NSX and they used a term. They said, we're going to do a radical evolution. So it really struck me as VMware is now a mainstay in most enterprise IT companies and if I look at Brocade, Brocade's a mainstay. I mean Fiber Channel is in a lot of environments but you came in through an acquisition. You were the CEO of Viata. You've been doing really software-defined solutions before they were called software-defined. Very hipster of you. So can you talk to us, does that messaging of radical evolution translate with to you and what have you been seeing in your transition into Brocade? Well, thanks for the ping on being hip. So hip I can barely see over my own pelvis. I think the, I got one in the back office there. So the radical evolution concept is actually, it's a necessary requirement because people are not ripping and replacing their networks. You just don't do that. Networks evolve through a succession of upgrades, right? And the thing that actually enables this particular radical revolution is, or radical evolution I guess as Pat said, is the fact that you can extend the networking into the server. You're actually adding new networking capability. You're not ripping old pieces out and putting new pieces in. You can still have your ethernet, the switching fabric, and add L3 through 7 functionality into the server. So you can do that and you can do it quickly without a massive boil the ocean approach to the re-architecting of the network. Yeah, so really if we look at what VMware did when they put their layer of abstraction in, it actually had that ripple effect to disrupt how storage and networking were managed. Cisco long ago came out with a 1000V to try to solve that by saying Cisco should own everything and manage it like they did. You know, explain to us what this new announcement for Anisek means. Brocade is part of a large ecosystem, just about every networking company, except for Cisco, who is absent there, was in there. What does this mean to kind of the management of the physical and virtual network? Well, first of all, you have to have both. You have to have hardware and you have to have the software, right? And a good example of the interfacing between those two is one of the announcements that Brocade is making at the show here is in our Brocade ethernet fabric is a VXLang gateway capability that really seamlessly bridges NSX with the ethernet fabric. So you've got to have them both and they both need to be able to interoperate very, very well. I think the bigger picture of what's happening in the industry, you don't get very many massive technology disruptions in your career in IT. This is one of the biggest that you'll ever see because all rules are off. The idea that everything has to be a bigger, faster, better box and that it's what we did the last two years but just slightly faster, that's off the chain, right? Right now we've got cloud architectures are spreading applications all over the place. We didn't have VM density before. Virtual machine density, you've got big multi-core servers, 50 virtual machines in each one. How do you manage the traffic between those? How do you manage the bandwidth explosion per rack of servers that's going on there? There's brand new approaches need to be taken. So one of the questions that comes up in the ecosystem discussion is DeFi convention is the theme here at VMware and past five years there's been more change in the previous five years. You look at what's happened, Moritz came in, he's now got his pivotal spun out. You saw the HP performance was on just unit shipments, the old model, you got Steve Ballmer's now been resigning from Microsoft. So a new guard is coming in a new way and this all kind of happened. So with that DeFi convention, what is the core thing in the ecosystem for VMware? I mean overlays, underlays, at that network virtualization is a lot of innovation, a lot of bets are being made. What is the outlook? I mean, your perspective is you're in that market, is it underlays, overlays, separated, they're together, either, both, what's your take on that? Right tool for the right job. There's going to be both underlays and overlays. I think you're going to see the overlay model really pick up the most in the cloud and host types of environments. And then the underlay will be more specific first to some of the type of private clouds. But I think that those two are going to be converging over time, but you need both overlay and underlay depending on the problem that you're trying to solve. If you're going after a certain application class, if it's a very latency sensitive trading application, the approach that you might use might be very, very different than the approach that you would use if you are a cloud service provider and your objective is to scale out your architecture to be able to handle thousands and thousands of tenants. Kelly, one of the challenges I see for networking is when I talk to the general practitioner out there, people that are helping consult, customers aren't asking for SDN. And so much of it is what's real, what's shipping. And one of the things about your solution is it's shipping. You've got, I believe you said, of the free download version, there's like a million of them out there. And I think the number, if I remember, it was over 10,000 paying customers. So can you walk us through, what was the pain point? What's the usage and as you're maybe a little bit more on the NFV side than what we consider SDN, but what is that discussion and how does the industry need to move forward to get customers to buy into this whole next wave of networking? Yeah, the free download model that we originate our business with basically put us in the position of being like Visa wherever you want to be, right? Because well over a million right now around the world. But the problem that people were trying to solve and the reason that they began commercially adopting Viata was simply the fact that I have many virtual machines in a single server and I've got racks and racks that are replicating this. And I have got to segment and secure my network that we're using a lot of the same techniques that I'd used before, but it's not working from a hardware perspective. I need to be able to reach into the server and get those same type of controls that we had before. And again, the NFV model is a very, very simple one. It basically says that we can take the power of an Intel server and with a hypervisor on it, we can run network virtual machines on that server the same way that we would run application virtual machines and we can manage the traffic between those and I can get rid of all of my compliance and concerns that otherwise I would have and I can get rid of a lot of performance issues from tromboning in and out of the server. So it's the thing that has driven the adoption of NFV and during the adoption of Viata in that capacity has been that requirement. Now the customer segment that was the first to really adopt it was the cloud service providers and the biggest ones and Viata is live in Amazon live in Rackspace and in clouds around the world. And it was precisely the cloud service providers desire to solve that segmentation and security problem at a pertinent basis that caused the adoption of the Viata virtual machine and then now with the telco's interest really exploiting on the scene is saying we want a lot of those advantages too. Now the NFV term has been coined and it's good for cloud, it's good for telco, it's good for enterprise. What's the approach that you think, to your perspective, actually there's a lot of pets being made and I was just talking about some of the introduction about the religion of the politics, Republicans and Democrats of SDN. I don't know which one fits into which camp but obviously open source has been driving a lot of innovation and open source is kind of a new standards body. So we've thought they've seen open stack out there has been enabled and Nassir is playing early on in that before they were acquired by VMware. But you've got the big whales coming in like Cisco with a different approach, other people are trying things differently. Still the jury's not out yet on the approach. Is the software free and you charge for the hardware or you give the hardware free and charge for the software. With all you can eat, one flat price or you kind of lighten it up and charge for software upgrades. So a couple different approaches going on right now and so each one has its own benefits. What do you think is the right way or what do you think is going to happen? I think it's very customer specific. So I think that if you are a cloud service provider what you need is you need to be able to spin up your services as fast as you can with as little upfront money as possible and actually pay on a usage-based model. So you've got that kind of model, you've got the traditional model where somebody wants to acquire it all upfront and then put, you know, capitalize it and then you've got the services and support model as well. So the nice thing about software is that it gives you incredible range of how you can choose to package that. So you can actually model for business. There is no silver bullet. Now, you know, if I presented you with one model for your business, I could turn right around over here and Stu might say, well, wait a minute, that doesn't fit my business and I can change it very, very easily to match his as well. Kelly, I wonder if you could speak to the kind of the network administrator. You know, so much of the discussion is how can we get from this very manual world to some kind of automated environment and what does that mean for kind of the future of the network admin?  I'm not sure what that term means, but you know, we know that roles are going to change. You know, what are you seeing? What advice do you give to practitioners out there? First thing is look up. Look up, look above the CLI, right?  Get up to the orchestration levels because increasingly that layer of abstraction is going to keep maturing in the interface between those orchestration levels and the actual infrastructure underneath it that's executing commands is going to give you a lot more leverage. But you know, the CLIs are not going away overnight, but what is happening is the desire for more of a button click and get a response type of an environment. And that means that open APIs are going to be crucial to this. RESTful models and orchestration that could be anywhere from the VMware orchestration model to an open source orchestration model and then all the way down to other proprietary alternatives. So I guess I've gotten pushed back and say it's not about CLI versus GUI because CLI, you can actually script some things much better than say a GUI where you had to click the remedial button. That's right, that's right. You know, where is the maturity of that? You know, the RESTful APIs and the orchestration today? It varies. In our case, it's very mature. As a matter of fact, down in the show floor right now, our demo is using a server with VMware ESX on it, applications, the auto virtual router, and the database that those applications need to access is actually up in the Amazon cloud where there are also the auto virtual routers. So through a few button clicks through RESTful API, we're able to establish secure connections so that the applications on the server can access the database in the cloud. And that's all through the REST API. So there's varying degrees of maturity in it right now, but from our perspective, we just assumed that there was a different adoption model which is why we led with that kind of an interface. I've got one last question for you. I've worked with Brocade since 2000 back in the early days of SAAN. Most people that I know still think of Brocade as a fiber channel company. What's your viewpoint? Haven't come in and haven't worked there. What is Brocade's position in the marketplace today and how should people think of them? And I know you're not the marketing guy. Well, you know, there's, you don't want to be basically myopic about it. The simple fact is Brocade is the world's number two vendor of data center network infrastructure. And that started with SAAN. We have Ethernet fabrics. We have IP routing. We have a variety of products that are in that portfolio. So if you back up and talk about data center network infrastructure, Brocade is the number two vendor and we're in a position right now to really begin exercising that strength aggressively in the IP networking space. Kelly, we got to wrap it up, wrap the segment up. I want to ask you one final question to the last word. Okay, the business is changing. A lot of folks in the trenches are looking for navigation on kind of where the wind's going to blow so they can get the wind up their back. What do you say to the IT guys, to the guys in the trenches, guys who are looking at gear of history and experience up into the CI. What's the sound bite for them? What should they be looking at? What should they be thinking about in this new era of NFV and virtualization and SDN? What should we be looking out for? Well, they have tremendous skills in knowing how networks are built and how to manage them. They just have to transfer that skill into the new arena, which is that it's also happening inside the server. So within that, from that perspective, it's not scary, don't be afraid, jump into it. There are some new skills to develop though and the leading edge architectures are going to be the ones that are starting from the server and working their way out. So get ahead of that curve. Moving to the server, you're seeing it with flash, certainly obviously the network being smart with virtualization makes the network scalable and enables a lot of growth for the applications. Follow the applications. Kelly, thanks for coming outside the queue. We'll be right back with our next guest here. VMworld 2013, day one of three days of wall-to-wall coverage. We'll be right back after this short break.


What's up everybody? Jason from jazby's case breaks.com shows a 1920 pinini obsidian basketball for box break ground on team number one Just sold out 30 to the spots every week. It's around on team in the NBA and we're all card ship and again Dice roller here. This customer names 15 you guys bought into us spots straight up from Jeremy down to Robert And the other 15 won these in a little filler break. So congrats and good luck Let's roll it and we got ourselves a one of the four or five times on the names and teams One two Three four Nick down to Robert. I have five times here One two three four Nets down to the Hornets So Nick Benningfield with the Nets might go with the Pelicans Nick with the Blazers Robert with the Nuggets Robert with the Sons Jeff with the Pistons Clippers rich with the Bulls Robert. You have the Wars and Thunder Richard with the Rockets Marty with the Kings Robert with Pacers Justin with the Mavericks Eric. You have the Matt magic. Sorry Mavericks for Justin Eric with the magic Scott with the Bucks Brandon Bullock with the Heat bear Robert to the Hawks and Nicholas with the Nets Roger you have the Lakers man with the Grizzlies 76ers Kevin with the Raptors rich with the Celtics Eric with the Cavs Michael the Tewos Robert with the Spurs Jeremy with the Wizards Roger Hoins with the Jazz and Robert with the Charlotte Hornets All right, anybody want to trade guys. I'll give you guys about a minute All right Detroit for trade Jeff says Robert says pistons for pace Pacers for pistons Let me know guys. If not, I'm gonna close it. All right. Let me know that works Robert if not, I'm gonna close it All right, so this will be from a fresh case So it's a four box break. So why don't we just do this? One two three four five six two One two we'll go with that side here And I like watermark these so you guys know These are all from the same four boxes All right, there you go, guys. No trades almost completed one, but Alright Dylan Brooks to start us off Paul Mills that you have Brandon Ingram drew holiday and a tree young and drew holiday pelicans is out of 75 and Trey young Number 299 All right, we have a little Ronald or Ronaldo or Rolando. Sorry Rolando Blackman Dallas Mavericks winner Robert and About how about a little D'Angelo Russell lightning strike. That is number 12 out of 49 T Wolves I know Michael Robinson Yeah, pretty old school there Next one Devin Booker Yeah, Jimmy Butler Kevin Porter Jr. And Jonathan Isaac Jonathan Isaac is out of 25 All right, we got Mike Scott Philadelphia 76ers Al with that one There's another base over here sometimes there's double base sometimes there isn't and how about for the Hawks a little Trey young Onyx autograph 26 out of 35 It's going to bury Roberts and the Hawks Oh Nice little Zion base not bad. I might pay for the spot Pelicans go to Michael Robinson who actually got this from a cello pack. So they have to pay the full spot Anthony Davis Jabari Parker minus Leonard out of 75 and tunnel vision But Anthony Davis fortune out of 25 Ronnie hood 11 out of 25 for Portland And Gary the glove paint Seattle Sonic's 13 out of 25. I'll be one of the Oklahoma City Thunder and Robert Ronco Last box here guys Do the windler Jaren Jackson Jr. Eric Gordon numbered to 50 tunnel vision Zach Levine One out of five nice Chicago Bulls one of Richardapolis We got a mark Aguirre lightning strike for the Mavericks 11 out of 99 Justin with that one and the last hit is a patch auto to 99 Darius Bayes Lee The Oklahoma City Thunder going to Robert Ronco and there you go. Last two boxes right there So again, nothing crazy in here guys, but some nice stuff, of course We still have two more breaks of this. I already posted up another case for another four box break number two and the filler So we sell 15 spots and then we sell out the 15 filler spots And then we can break open another four box break. So appreciate it guys. Jasper's case breaks.com


Good morning, Hank. It's Tuesday. Aggressively unscripted video incoming big day around here. First off, my new book, Turtles All The Way Down, has a cover. Look, it's right there. It was designed by Rodrigo Corral, who did the cover of The Fault in Our Stars, and it's beautiful, and I think it really captures the feeling of the thought spirals that are at the center of the book. And I hope that you like it. By the way, this is the actual cover, but it is not the actual book. It is wrapped around paper towns. I know some people are disappointed by the lack of actual turtles, but they'll also probably be disappointed by the lack of actual turtles in the book. There is, however, this amazing GIF, or possibly GIF, if you want to enjoy actual turtles all the way down. Okay, also today I am reading the final, final, final manuscript for Turtles All The Way Down, because it is going to the printer tomorrow. This probably also means that I'm reading the book in its entirety for the last time ever, because once something is published and I can't change anything, I find it unbearable to read it. So it's kind of an emotional day, because, you know, for the last six years, this book has been mostly mine. And after today, it won't be mine anymore. It'll belong to the people who read it, and that's exciting, but it's also, ha, I, mmm, it's hard to describe the feeling. Describe? It's very hard to describe the feeling. I just really hope people like the book, but, you know, starting tomorrow, there's nothing I can do. Let's talk about signing. Here's the situation. I've signed 184,000 sheets of paper. I am on the first of the two turtles. I've got eight boxes left, that's 16,000 sheets, which will take about 32 hours. And I've got to be done by Monday. Now, I know I would already be done if I had just not gone to Venice, but I liked going to Venice. So I've got to finish signing, and then there is the small matter of reconnecting the sheets with their boxes. There are a lot of boxes in my basement right now, and also a lot of signed sheets. How do I get the sheets neatly inside the boxes? Well, I'm glad you asked. I get to use my electro-jogger. The electro-jogger is this amazing piece of 20th century technology that exists solely to line up sheets of paper, and it is truly magical. Oh, on the subject of signed books, Amazon has sold out of their allotment of probably signed copies of turtles all the way down, but there are still lots of copies available. Books a million has a lot, for instance. You can always find out more at probablysignturtles.com. But yes, they are still available. While we're talking about books, and I realized that this video is a little bit scattered, I've been reading a lot of poetry lately. I don't know why. I guess that's just the way that my brain wants to process text at the moment. And there are two books that I would really like to recommend. The first is Counting Descent by Clint Smith. This is a very small book, but it packs a punch. It's got funny moments, like there's a poem called When They Tell You the Brontosaurus Never Existed, the first line of which is you will wonder what kind of precedent we are setting here. But at other times it's gut-wrenching, it's sad, it's just brilliant. Also Solo by Kwame Alexander and Mary Rand Hess. I've been a fan of Kwame Alexander's for a long time, but this book is really special. Okay, so book recommendations, signing, cover, literally mispronouncing the word describe, absolutely no transitions of any kind. Right, there is one more thing, which is that Hank and I are going on tour when Turtles All The Way Down comes out in October. I'm so excited, this will be our first tour together since 2012. I don't yet know exactly where we'll be going, so that information will be forthcoming, but it will probably be only in the United States. I know, I'm sorry. But yes, there will be tour details in the coming weeks, and I hope to see a lot of you as we traverse the country. All right, Hank, I have to get back to reading my book for the last time before it can never, ever be changed again. I will see you on Friday.


Most of these pipelines are going through indigenous lands everywhere you rock. People are signing and taking initiative to really stop this pipeline. Despite what's going on in the courts, just like what happened at Dakota Access Pipeline, these companies will stop at nothing. Any time something like this happens, yeah, it's a good thing for now. But we also know that the struggle continues. We fought the fossil fuel industry in the Black Hills back in the late 70s, early 80s. They always come back because it's greed. It's all about dollars. They don't care about anything else, and they're going to push through. But we've got to be mobilized and we have to be ready. As indigenous people, it is our duty and our sacred right to protect the land and the water because the water was our first medicine. The caretakers of Mother Earth, so that's what we do. Take care of her as best as we can, you know? The oil pipelines, they break and it's going to pollute the land where nothing can grow. To struggle for everybody, we all got to drink water. We all got to breathe the air. I ask that you join us. You join our fight. I learned over the years of struggle with the American Indian movement. There's always been a land struggle and with the power of allies. And that's what we're asking for people to just continue to join with us. Keep in touch with those that are on the ground fighting this pipeline, because a lot of us that we do this, you know, we don't get paid to do this. We just do it with what we have. Come stand and do what's right for not only indigenous people, but for all life. If it comes to you from in here, then go with it. There's a reason why you feel that way. And go with it. If you're able to go, just go and find out.


The National Library has a vast collection of resources varying from newspapers to photographs to manuscripts and books, obviously. But what we've done is we've packaged these materials in a particular way so that the tutor that's leading the homeschooling group can actually download the material, get some background information and that they can actually teach using the materials from our websites. For example, with the Second World War plaque, we've got a huge collection of photographs by a photographer named Jeff Charles. He chronicled the history of Wales during the Second World War. These are online. We've packaged them in a particular way that they use, that they're used in digital stories where people who lived through that period talk about their experiences and we've got Jeff Charles' photographs there. We've got flash exercises where they interact with the photographs themselves and we've got downloadable packs as well for them to use for extended research as well. There is no subscription for the material that we place online. It's all freely accessible and available to all people who want to use these websites. There are literally thousands of homeschooling families in Wales and one of our challenges is to get the information out there that this material is available for them. Some of the ways we do this is to actually bring groups here and to show them the collection and to show them what digital materials are available for them and where this would fit in with their teaching and where it obviously fits in with the curriculum that they're following as homeschooling groups. The online resources for Aberystwyth National Library have been a real godsend for us because being a home educator, my children have used them for a variety of topics. What I really like about it is the website is very easy to use and I find it's perfect for my children's age. My son's 11 and my daughter's 14 so they can use it to answer relevant questions. As I say, they're developing their own study skills and research skills and they're learning how to do these things for themselves. What's important with these is that we do try to provide the resources in a way that they lead to a learning outcome, a particular learning outcome, and that makes them useful, not just for homeschoolers and for teachers and parents and young people that might come to this website as well.


Next up, speeders, Antonio Venduc. He needs a good Saturday, not just a good Friday. And there's no doubt that he can be in Shawna there really quick. And he has translated good times on Friday to a big performance on Saturday. Back in the warm pre-thru and the challenge, of course, and has a lot of experience. You know, Antonio Lindback is quite a dynamic, he's quite a character, so we want to see him going well. He's pressing on now, he's trying, he's giving it everything he can. The track has chopped up a little bit, so not all that easy to get. What a time, what a time that is, 15.195, top of the charts. Just as you're saying, the track's chopping up a bit. Well, he's used it to a benefit, hasn't he? He's just fired off the ruts there and generated more speed. And all credit to the Swedish man, he's come up with quite a stunning lap time there. And even the second lap nodule, 15.2, that would have seen him in third place. So, 15.14.


All right, welcome, everyone, to today's Webmaster Central Office Hours Hangouts. My name is John Mueller. I'm a Webmaster Trends Analyst here at Google in Switzerland. And part of what we do are these Webmaster Office Hours where webmasters, publishers, SEOs, web developers even can join in and ask their questions or discuss topics all around web search.  But if any of you want to get started with the first question, feel free to jump on in. Lyle, I think you're talking, but I can't hear anything. Oh, man. Hello. Hi. Hey, John. Hey, everyone. This is Harinder. I'm with Adobe. I'm a technical SEO. And this is the first time I'm joining the Webmaster. So looking forward. John, I had a question about, so I have a website that I manage. So recently, not recently, last year in June, it changed from regular web listing to video carousel, one of the queries like stock footage or stock videos. That kind of caused huge drop in clicks. As a result, it was kind of misleading with video thumbnail because that result doesn't really match the intent of the user. As users were kind of mistaking the video carousel result as a YouTube video. So in order to kind of block it, we took some actions. We blocked the video using the robots. So TXT, we also kind of removed the videos completely from the page. That didn't have much, actually. The things actually got worse. Instead of picking up the video, Google started showing the image thumbnail in the video carousel with a timestamp of 15 seconds. I have no idea where that was getting pulled from. It didn't even have any video on the page. So that ultimately led to a very poor user experience as the video was nowhere to be found. The user saw the video on the search page. And once they landed on the page, there was no video. And that ultimately kind of led to a slight drop in rankings as well. So any suggestions? I know you tweeted out like last year, we should try adding a site map for the videos and setting expiration date in the past. That was one of the suggestions. And the other one was blocking that part of the page completely. So that's the one we tried. So the problem with that thumbnail URL is they are delivered via CDN. So we don't really control the URLs. So we can't really block them. So any suggestions there would be very helpful. Yeah, I think that's kind of tricky because there is no explicit way to say, I don't want my page to be shown like this in the search results. So what I kind of tend towards is trying the expiration date approach, which I believe you can also specify in structured data on the page. I think so, yeah. With JSON-LD structured data, there's a way to specify the expiration date as well for a video that we picked up on a page, I guess. So that might be something I try. What you can also do is if you want to send me that query and the URL involved, then I can take a look at that with the video search team here to see what could we be doing differently in the long run to avoid this kind of thing from happening. Is it just one page within your website, or is it something that happens across a lot of pages? It's just the one page, John. OK. Yeah, I can do that. I can definitely send that to you. And what's the best way to reach you via email? You can just drop it here in the chat as well. I can pick it up from here. Awesome. Thank you. Thank you so much for answering that question. Sure. All right. Any other questions before we get started? Oh, man, Lyle, I can see you talking, but I can't read your lips. Oh, man. You're not muted, so something with microphone on your side, maybe. But I mean, we can come back to you. So keep trying. Mess with the settings. Maybe it'll work out. All right, let's see. What do we have submitted here? Nearly all of the articles in our blog section have been de-indexed from looking at Search Console. It says crawl, but not index, and it's showing no specific reason why. What could be happening there? So it's really hard to say without looking at specific examples from your website. So what I would recommend doing here is posting in the Webmaster Help Forum with the exact URLs that you're looking at, the queries that you are looking at, so that folks there can take a look. Sometimes it's something simple, something technical, such as maybe your blog is set up in a way that is no indexing these pages by default. But usually the folks in the Webmaster Forum are very quick in recognizing these kind of common issues and can help you to narrow things down or to escalate them if there's really something completely weird that's happening here. Another thing to keep in mind is we don't index all pages that we've seen. It's really common for websites to have lots of pages on them that we know about, but we don't necessarily crawl and index. And that's not necessarily a problem that's just our algorithm is trying to figure out where it makes sense to focus our energy and where it makes sense to maybe focus a little bit less energy. And usually that also means that those pages are unlikely to be that visible in search anyway, so it wouldn't change that much for your site overall if they were indexed. But again, I would definitely check in with the Webmaster Help Forum to see what could be like some of the possible causes there.  So Google found them and indexed them, but do we need to do anything special? And no, you don't need to do anything special. A sitemap file helps us to kind of add more information with regards to crawling and indexing. It doesn't replace the information that we have for crawling and indexing. So if it's just a matter of finding these URLs, if we've found them through normal crawling, that's perfectly fine. A sitemap file also shouldn't replace normal crawling anyway. So if none of these pages were linked internally, we might be able to find them through a sitemap file, but it would be really hard for us to understand the context of those pages. So it's actually a good sign in that regard that we're able to find those pages and index them anyway. A sitemap file would help us here to recognize when you make changes on these pages so we can pick them up a little bit faster. But if we're already indexing them, then at least that first step isn't something that you're critically missing. I checked our inbound links and found there to be lots of spammy links, which I added to our disavow file. I wonder how important it is for ranking to keep on top of this, as I heard Google ignores them anyway. So in general, you don't need to keep on top of this. It's something where pretty much any website, if you look at the inbound links, will have a bunch of links that are just spammy or irrelevant. And that's perfectly fine. We were pretty good at ignoring a lot of the kind of cruft that websites collect over the years. So I wouldn't focus on this. If it's something where you know that previously you went out and bought links or you had an SEO, do something really weird with regards to links, then that would make sense to clean up. But if you're not aware of anything and things are otherwise kind of OK, then I wouldn't worry about this. Does Google pick on whether we use Location Finder on a mobile version to give a better UX? Can this help with rankings? So I assume with Location Finder, you mean something where your website would recognize where the user is located and maybe show the local phone number or local address based on the user's location. That's not something that we would do with regards to search. So that's generally not something we'd even pick up on. In general, when Google renders pages, it also denies any of these kind of additional information requests. So that would be something where we probably wouldn't even notice that. Does link equity flow through a 302 temporary redirect? Oh my gosh, your question never goes away. So there are two types of redirects and there are multiple types of redirects. But the main ones are kind of the 301 and a 302 redirect. A 301 is a permanent redirect, which tells us that a new page is replacing an existing page forever. And a 302 redirect tells us that temporarily the content is available on a different URL. And from a, oh, we can hear you now. Cool. And from a practical point of view, what generally tends to happen here is with a 301 redirect, we'll focus on the destination page. We'll index that URL and move all the signals there. Whereas with a 302 redirect, we'll focus on the initial page and try to keep all of the signals there. So it's not a matter of page rank passing or not, but rather which of these URLs is actually the one that keeps the signals. It's not that these signals get lost with a redirect. It's more like, are they here or are they here? And that's kind of the main difference. So if you're tracking which of these pages is ranking, the redirect target, or the redirecting the initial page that is doing the redirecting, then with a 302, you probably tend to see the initial page ranking, because that's the one that we pick. Because you're telling us it's just temporarily the content is somewhere else. Whereas with a 301 redirect, we probably tend to rank the destination page more. And as always, people get this wrong regularly. And our algorithms try to figure out what it is that people are trying to do. So if we see a 302 redirect in place for a longer period of time, we might decide, well, probably the webmaster meant this to be a 301 redirect and will treat it as such. And we'll shift all of our signals over to the destination page instead. So that's something where you might see those kind of changes happening over time as well. So it's not that link equity or our signals flow through a redirect or not, but rather, which of these URLs do we end up picking for our indexing? And that's the URL that ends up getting all of these signals. Hey, John, that's Lyle. I think you can hear me now, but not see me. I guess that's better for this purpose. Basically, I had a quick question. As you know, we've been dealing for years with all kinds of strange ranking issues, via fronkarbyingtips.com. And obviously, we keep working to try to figure out what on Earth is going on. One of my partners, when he was dealing with some YouTube issues, had a potential theory based on disallowed words. For instance, our site sometimes would refer to a car salesman as a moron or something like that in some of our articles. And so basically, I just wanted to find out, could there potentially be an issue with using language like that on certain pages on the site? Like not profanity, but this insult type stuff like that. So you mean that we would rank a page lower because it's using informal language? Yeah, informal slash insulting. I mean, we still see the phenomenon where other websites that have basically stolen our content and then slightly modified things rank kind of like where we used to, and then we rank kind of bad on a lot of stuff. So we're just trying to cover all the bases. So that was one of the things. When they modify the content after they steal it, they don't tend to steal those pages on the site that have that type of language usage. So I don't think that would affect anything. OK. Yeah. OK. I mean, some pages have user-generated content on them, and they use this kind of informal language as well. So I think that's perfectly fine. OK. Thanks. All right. Sure. Go for it. Hello, John. Hi. Actually, I have a site. My question is about my site later. Actually, I have a blog, and I have a post about SEMrush. So I described SEMrush, and I have a link about SEMrush blog. So my question is about, is it considered as I am promoting SEMrush like affiliate marketing? So I have added no follow attribute in that link. So is it fine? That sounds good to me. OK. So another question is, I have a, that is too basic. I have just started it. That is about a cluster type linking and cross linking. I have a blog about SEO, and I am describing what is SEO, and that's a digital marketing content marketing, so like that. So my question is, I am linking my post. Those are relevant to my post. Another post, those are relevant to my post. OK, you got it. And so my question is, if I go to the A to B base, and B base go to C, and C again is coming to the A base, and B as well. Is it considered as a cross linking, or I can see it like cluster type linking? Because cross linking is bad for SEO. I think if this is all within your website, that's perfectly fine. That's it's normal. Because Google, actually, if they look for the web, they work like they index so many pages of that link to the many other pages. They found a link to one site from another many sites. So that means what I am doing, it's also right. As far as I can tell from your description, that sounds correct, yeah. Thank you, thank you so much, John. Sure. All right, let me grab some more questions that were submitted. And then we can get more to kind of live questions from you all as well. We added related articles to the bottom of our articles blog page. We make the link in the rel next point to one of these related articles. No. So the kind of the rel next linking is really just for paginated series. It's not something that's meant for kind of related links. So I will just cross link those related articles normally. Usually, that's what these plugins tend to do. A site we work with in the music industry purchased at the main last year, it doesn't appear to have any manual penalty shown in Search Console, but they also can't get any content to show in Google or any traffic from Google. We've tested the usual items, no indexing, robots, and can see the content, infection render. Is there any chance that there's a manual action applied that is not alerting us in Search Console? The coverage report shows all URLs are duplicate. Google chose a different canonical than the URL and shows NA as a Google selected canonical. I don't know. This sounds like a very specific case. So it will be useful to have the URL. Maybe you have a forum thread that you can link to, and I can take a look at that there. Oftentimes, the normal things, folks in the forums will be able to pick up on fairly quickly as well. But it seems like we kind of need to take a look there. I tend to suspect that there is more something technical happening, especially if we're seeing that the URLs are being kind of flagged as duplicates, then it sounds like more something technical rather than something manual on our side, but always happy to look at weird edge cases. Speed and security are becoming more important factors now that you plan to use security headers and DNS sec and the usage of CDN as a ranking signal apart from the data for speed. I don't know if it would make sense to go this specific into individual kind of elements that make up speed, but I could definitely see that we use, I mean, we do use speed as a ranking factor. So if all of these elements play into speed, make your website faster for users, then probably that's something that would be working for you there. But I don't think it would be the case that we'd say this specific technology is something that you must use because it's an actual ranking factor. It's more that we say, well, speed is important. How you achieve that speed is ultimately up to you. Maybe you use these technologies. Maybe you use other technologies. They're really cool fancy new ways that you can make a website really fast. And how you do that is ultimately up to you because from a user point of view, they don't care what technology you use as long as the page comes up very quickly. We use web.dev and achieved 100 out of 100 for SEO performance, best practice, and accessibility. However, we didn't see any ranking improvement. How long does it take? So web.dev is a great way to test your site for a lot of known issues and to compare against known best practices. But just achieving good results there doesn't mean that your website will automatically jump up in rankings above everyone else. So that's something kind of to keep in mind there. This is not the kind of final and ultimate way of doing SEO and ranking well. It's a list of best practices, and it gives you various things that we can test, that we can flag for you. So that's something where I think it's a good idea to look at these things, but you need to be able to interpret what comes out of them, and you need to realize that there's more to ranking number one than just kind of fulfilling a set of technical requirements. What's happening with mod page speed? I don't know. So if you're interested in that, I'd recommend posting in their mailing list. I believe they have a mailing list, or at least for page speed in general. So see what the folks there say. Recently, I'm researching a way to serve static content with serverless cloud infrastructure produced by dynamic CMS, lots of fancy words. So we can keep the great and easy to use back in the WordPress, but serve the content as static HTML for users, which will dramatically increase performance and security. As Google and Automatic are partnering now, and WordPress is powering a lot of the web, do you think there might be a non-amp way of doing this instead of geeking out? I don't know. So I think just taking a step back and looking at your suggestion here, it sounds like you're already pretty high-tech geeking out with regards to ways to serve web content. So you're probably already in that kind of top percent of people who are doing fancy things and knowing what they're doing, hopefully. I don't know of any specific way to set that up with what you're looking at there, but in general, our testing tools work for any kind of web content. So if you can serve your content using whatever infrastructure that you think makes sense for your site, whatever backend you think makes sense for your website, and you can use our testing tools to confirm that Googlebot is able to see that content, then that should work out. So it's not that Googlebot would specifically be saying you need to use this infrastructure and do it like this so that we can do it, but rather you can use whatever infrastructure you want. And as long as Googlebot can get to that content, then you should be all set. Let's see. And there's a video question that we looked at briefly in the beginning. You mentioned in previous Hangouts that the latest round of performance-related changes do result in gradual rankings penalty as your website gets incrementally slower. We're working on improving our site speed. Do you know how long it might take for Google to notice these improvements once they're out? So as with pretty much anything related to web search, it's not something where there's a fixed time frame involved, but rather we crawl and index pages over time. We update kind of the signals that we have for these pages over time. There's no fixed timeline. Some of these pages and signals get updated every day or even more frequently. Some of them take a little bit longer. Some of them take months to get updated. So what you probably see here, if you make significant improvements within your website, then you'll see over time this kind of gradual rise with regards to us taking those signals into account. It might be a bit tricky when it comes to speed in the sense that speed is not the most important ranking factor. We do look at things like content and try to figure out which of these pages are most relevant to users as well. So if a site is really fast, that doesn't mean that it's always ranking number one. Theoretically, an empty page would kind of be the fastest page, but that doesn't mean it's a good result for users. So speed is more of a smaller ranking factor there. So that's something where probably you'd see bigger changes in your site's visibility and search over time based on improvements in the quality and improvements of the website overall. And speed is more like something small that would probably even be hard to measure individually. Does Google take into account the home address when accepting or rejecting Google AdSense requests? My roommate has the same address, and her AdSense request was rejected. I have no idea how AdSense handles these. So I'd recommend posting in the AdSense Help Forum on something like that. Maybe someone there knows a little bit more. Does Google consider a backlink in rankings of videos in the video carousel on Google? I don't quite understand how you mean that. If you want to frame it in a different way, maybe try to do that. Otherwise, it might also be something to discuss in the Webmaster Help Forum, where you can elaborate a little bit more of what you're thinking of there. Hey, John, can I jump in real quick? Sure. Question, does the algorithm possibly associate negative factors with either people or organizations and then downgrade unrelated websites that are associated with the same people? How would you mean? Basically, we've had the issues with car buying tips, and then one of my partners and I have a hobby-type site related to stone crab fishing. And it had ranked, when we put it up, it was ranking in the top three on anything related, and then it kind of disappeared from the rankings. We posted a question on the Webmaster Help Forum, and within minutes, the top contributors all started focusing on the fact that the site had associations with car buying tips. And so I wanted to see if it's possible that there's some kind of a negative connotation somehow attached to us personally. I can imagine that there's something attached to you personally where algorithms would say, oh, man, this guy. Again, so usually where that comes in is if we see a website and it's kind of well interlinked in a set of sites that are all problematic, then that might be something our algorithms would say, oh, we've got to be careful here. All of these websites are problematic, so maybe this new website that's also part of this set is also kind of tricky. But if it's a matter of these websites just being on the same server or with the same owner, that's usually not a problem. It's also generally more of a problem when it goes into the direction of doorway pages, where maybe you're creating a new website for hundreds of different cities across the country, and essentially all of these pages are the same. Like all of the websites are the same. And that's something where our algorithms might say, well, doesn't look like a lot of value for us. In a case like this where they're completely unrelated to topics, they're not linked to each other at all. I don't see a problem with that. Yeah, yeah. OK, thank you, John. I have another question, John. All right, go for it. Actually, I'm using the Blocker platform. So I am getting the notification that alternate pages with a canonical tag. OK, so all pages are with a mobile parameter. So what is my question, sir? Is that you need to fix it with the Blocker, or is it just as normal? I have to leave it. I don't know in your specific case, but probably you can just leave it like that. OK, I can leave it. Your problem, yeah. OK, thanks. I think Blocker adds the question mark, m equals 1 to the URL. Yeah, m equals 2, 1. Yeah, I don't see a problem with that. That should be fine. OK, OK, thank you, thank you so much. I just noticed lots of stuff happening in the chat here as well. There's a really long question from LSBio. I feel this would probably be easier to go through in the Webmaster Help Forum. If you could copy and paste that into the forum, then folks there can take a look, and we can look into some of the details as well, because it seems like it's very specific to a batch of URLs and to a specific setup there. And that's really hard to discuss in a live situation like this. Well, just a clarification, basically what happens. These are pages that are the result of a user on our site selecting their biology things, right? So they select a configuration of a gene and reagent that goes along with it. And what then happens is that we create a search page, effectively. It's a filtering process. We create a search page, and then, of course, it refers to a product page, and they click on that. Those referral, those filtered pages end up periodically in Google Webmaster Tools. And there's not just a couple. It happens thousands at a time. And so one of the things we were wondering is we do have it in our robots.txt file, and we believe it's correct. Is there, do we need to do, I'll call it belt and suspenders, and also make those a no indexed command at the beginning of the page or something like that that would help that? It just, it makes it difficult to use Webmaster Tools sometimes when it's full of that kind of information. Finding the needle of the things we really have to take care of is masked by the sometimes over enthusiastic Webmasters tool of capturing everything we do. So where are you seeing these in Search Console then? Well, I'll say I'm in either, mostly in the performance, the new performance tool. And it will be an anomaly or a soft 404, one of those too, because it tries to go back and find it. And of course, you can't find it, so. OK. So a no index would be an option here as well, but then you would have to take it out of the robots.txt so that we can see the no index. Ah, OK. I wonder if that's already happening to some extent here, because we wouldn't be flagging it as a soft 404 in Search Console if it were completely blocked by robots. So that's something where maybe we're already able to kind of crawl those pages, and then we say, oh, we probably don't need to index these. Therefore, we'll let the Webmaster know that we kind of stumbled upon them. So that might be something to double check that they're actually blocked by robots.txt. We're pretty sure it is. It's just I think it's also happens, and then they disappear, and then it happens, and it disappears. So maybe it's just a matter of the processing time in between the two, which is they don't. I mean, they're not really pages, so they don't have any.  They're just the results of a user asking to configure a gene and one of our products. Yeah. So in that case, I would just leave them in the robots.txt. Leave them blocked. I think that's perfectly fine. OK. There's no real way to kind of block them from appearing at all in Search Console, but I think having them in the robots.txt file is perfectly fine. All right, cool. And oh, by the way, when are they going to put the robots.txt tester tool in the new Webmaster tools? I don't know. I don't know. We haven't announced that yet, but we're trying to be a little bit ahead of kind of the turning things down so that people have a chance to move to something new, to move to the new tools in Search Console. So as soon as we have more plans on what is happening there, we'll let you know. I think this is one of those tools that makes sense to me. So since we haven't announced that we're turning it off, I imagine it'll just come with the new Search Console over time. Cool. Thank you. Hey, John. Hi. Real quick, I have a client going through a site migration. It's a large enterprise website where they're going from multiple subdomains to one. And right now, individual business pages and content is across several branded subdomains. Each business has the same template with one main page and several subpages. And the single domain experience will consolidate that business template down to maybe one or two to three pages. There's a lot of content consolidation. They'll be doing this in phases, and it'll still be a large scale. But since we're talking about so many multiple page experiences going down to one, potentially, for those to be retired or redirected business pages on old subdomains, I've been thinking they should intentionally orphan those first before pushing through so many redirects at once to the new consolidated experience, almost to let the desk settle. But is it the right approach, or is it just best to redirect those old pages to the new relevant and compact experience and then let the desk settle from there? I would just try to go with the final state as quickly as possible now. So instead of creating this temporary situation where things are neither the old one nor the new one, I would try to just redirect to the new ones as quickly as possible. OK, great. Thanks. Cool. All right, let me see some more questions that were submitted. And we should still have some time for more questions from you all as well. The export in Search Console is not working well for German users because the number format messes with commas and transforms numbers into dates. I don't know. First time I've heard about that. So I'll take a look at that. If you have some examples that you can send me or that you can post a link to in the Google Plus thread, that would be really useful. Then I can take that to the team directly. If it's dynamic serving and a site owner wants to set up an AMP page, also with the same URL and a desktop page, does he need to add an AMP HTML page? So the same URL for mobile desktop and AMP. So I think, first of all, you wouldn't be able to use the same URL for mobile and AMP if you're serving different HTML because the same user would be going to that page and you wouldn't know which content to serve. So that, I think, wouldn't work. However, you can, of course, make an AMP page and just say the AMP page is my normal page. That's a perfectly fine setup. For example, in the new WordPress AMP plugin, I believe there's an option. I don't know. It's called Native AMP, I think, where basically your website is purely an AMP page. And that's a perfectly fine setup. So in a case like that, you would, I believe, set the AMP HTML tag to the same URL so that we know this is meant to be the AMP page. You would also set the canonical to the same URL so that we know this is the canonical that you want to have indexed. And then we'd be able to pick that up. Do backlinks help in the rankings of videos in the Google search carousel? So we use a number of factors when it comes to ranking. And that does include links. So it's something where I would be wrong to say, like, we don't use links at all. However, we do use, like, I don't know, over 200 factors for crawling, indexing, and ranking. So focusing on links alone doesn't really make sense. So that's something where good content traditionally picks up links on its own. And if you're creating video content on your website, then all of that is generally also interlinked within your website. So over time, these things kind of settle down on their own. It's not that you need to explicitly build links so that you can show up in a video carousel. I think that wouldn't make any sense. How does Google treat sci-fi navigational links that are hidden on mobile resolution in responsive pages but visible on desktop? We would probably follow those normally. So I don't see any problem in that. That said, if your website is hard to navigate on mobile, then users who are, for a large majority of the sites, are mostly coming on mobile. We'll have a hard time navigating your website. And we'll have a hard time finding your other good content. So I would certainly make sure that any UI that you have available on your website is also available in some form or another for mobile users. Recently, we learned that many of our pages have not been shown in safe search results. These pages are mostly destination pages of cities and countries. I've been keeping track of some of the keywords. For example, gay Barcelona, or generally gay destination city, where in the past five days, our Barcelona index page showed up in first position on safe search. But then has disappeared from safe search now. We always make sure that there is no explicit image or profanity in the content, but it hasn't guaranteed our position in the safe search results. Could you explain how the safe search algorithm actually works? So we use a number of factors in figuring out when to show which content to which users in the search results. I don't think there is like this one simple thing that makes safe search work or not. I suspect with a website like yours, it'll always be kind of tricky for algorithms to figure out what exactly we should be showing here and how we should be showing that in the search results. I think I passed your website on to the team here wants to take a look at it as well. So I can definitely double check with them. But I imagine it'll always be kind of tricky and a bit borderline for our safe search algorithms to figure out how we should be handling this kind of website, which is always, I think, a little bit unfortunate. But it's hard to find exactly the right balance there. I have two websites that offer very similar content. Some of it is even duplicated, but only one will verify for Google News while the other one won't. The noticeable difference is one has a health and fitness section while the other one focuses more on lifestyle content and celebrities. Like, why would one be accepted into Google News and not the other one? I don't know why that might be happening. I don't know the Google News policies, specifically, in that regard. So it's really hard to say. In general, though, if these websites are so similar that you're saying some of the content is even duplicated, maybe it makes sense to just focus on one website rather than to have two websites that are essentially duplicated or very similar, targeting the same audience. But that's, I think, more of a question in general for you to consider. With regards to Google News, specifically, I would recommend going to the Google News Publisher forum and double checking with the folks there. The experts that are in the forum there have a lot of experience with sites that are accepted to Google News and sites that get improved so that they do get accepted and sites that wouldn't get accepted to Google News. So they can probably give you some tips with regards to what to watch out for, specifically, for Google News. I have a hotel website. And even if you search for it with its exact name, which is unique, I can't see it in the first page of search results. My Google My Business listing has been punished for two weeks. This listing was closed by admins. And I sent the documentation. The underserter was mistaken and reopened it. I suspect this is the reason why my website can't be found in Google. So I don't know about the specific case here. So that's really hard to say. But in general, just because a website isn't in Google My Business wouldn't mean that we wouldn't show it in web search results. For the most part, the web search results are independent of the Google My Business listings. Obviously, if it is in Google My Business and we show it in that Maps listing, then that would be one place where your website would be visible. But just because it's not in the Maps listing doesn't prevent it from appearing in the normal search listings. So my suspicion is that there's probably something else that you could be focusing on or that you could be looking at there. And like in some of the other cases, I'd recommend going to the Webmaster Help Forum and getting some input from other people who've seen a lot of these cases and might be able to help you figure out what you could be doing there to improve a little bit. I noticed Google rewrites some titles and meta descriptions. Any idea of how to know if Google will rewrite the content or keep the original version? We do have guidelines for how to make good titles and good descriptions. So I'd recommend taking a look at that. Oftentimes, when I see Google rewriting the titles or the snippet, that's usually more based on situations where we see kind of almost like keyword stuffing happening with the titles or the description. So that might be one thing to kind of watch out for. Another thing to keep in mind is that we do try to pick titles and descriptions based on the query. So if you're doing a site query and you're seeing your titles and descriptions in one way, that doesn't necessarily mean that they'll be shown the same way when normal users search with normal queries. So I kind of take a look at both of those and also definitely make sure to check out the Help Center article. How does Googlebot view website personalization? We have a new product that layers the website content to allow personalization based on industry, location, or even to a single company. This allows us to really bespoke content to individual end users. My concern is I'm showing the original on-page content to Googlebot and personalized content to end users. Will this affect our clients negatively? Maybe. Maybe it will. So the thing to keep in mind is Googlebot indexes the content that Googlebot sees. So if you have something unique that you're showing individual users and Googlebot never sees that, then we wouldn't be able to index that. And we wouldn't be able to show that website in search for those queries. So for example, if you're recognizing that a user is from the US and you show English content and you show a user from France, French content, and Googlebot crawls from the US, then Googlebot will only see the English content and will never know that there's actually French content on this website as well, because it would never be able to see that content. So that's something kind of to keep in mind here. If you're just doing subtle personalization, like maybe adding related products or maybe adding additional information to the primary content on your page based on location or other attributes, then we'd be able to rank the page based on the primary content that we can see. But we still wouldn't know what kind of this additional layer of information is that you're adding to those pages. So it's not a matter of us kind of like penalizing a website for doing this or causing it any problems. It's more a practical thing. We can't see it, so we don't know how we should rank that. OK, looks like we're kind of running towards the end of the session, so maybe I'll open things up a little bit more to you all again as well. So if there's anything on your mind, feel free to jump on in now. John, can you hear me? Yes. Thanks. I can hear you, but I cannot find my question. You read my question about my hotel website and did you remember about my business? And I have two small questions there as well. My hotel website has a domain name, .com, .tr, .com, .tr. And therefore, Google automatically makes its region turkey in Google Webmaster Tools. I can change it, but my customers are mostly people from UK, for example. And I want to be listed if searched from UK. Do you think that changing the domain name is needed if I want to be listed people from Europe? You could do that. In general, if so, we use geotargeting to recognize when a user from a certain country is searching for something local, we'll use geotargeting to try to highlight those pages for those users. So if a user in the UK is searching for a hotel in Turkey, then there's no need to do geotargeting, because a website in the UK would not be relevant for a user searching for something explicitly in Turkey. So I think for the most part, you wouldn't need to use geotargeting there. Yeah, I don't want to use geotargeting, but it automatically makes turkey since my domain is .com, .tr. Yeah, so I think that's perfectly fine. A website where we recognize turkey as the country can still be relevant globally. So unless you're like, let's say you're, I don't know, a pizzeria and you offer a special Turkish pizza and you deliver it to users in London, then a user in London searching for pizza in London, then your Turkish website would have a problem. But if a user in London is saying, I want to search for hotels in Turkey, then your website is perfectly fine. Understood. And last thing, please, domain who is info? Is it important what is written there as a company name in domain who is info? No. No. OK. Thank you very much. Then it is a myth. Yeah, I read it somewhere. Then thank you very much. Sure. Fantastic. Bye-bye. Thank you. I've got it. I'm sorry. John, it's Michael. First of all, I want to thank you for introducing a new word into my vocabulary, the word cruft. Thank you. I will try to use it in the sentence with my tech team this week. So I think there's kind of a general question for a lot of publishers. You'd be surprised how many people create a ton of useless tags. And this was something that we realized a few years ago. Like somehow or another, we had thousands of tags. Then we had a tag for the neighbor's best friend and the guy who. So we worked really hard. And we got down to a few hundred tags. And we were very, very happy with how we did that. And now I see, even after that, a few of the things that we bucketed and did for 301 redirects, like now I'm still seeing like, you know what, we don't cover, for instance, celebrity crime anymore or celebrity divorce as we just do the fact checking. What happens then when you've got all these redirects to this one sort of tag, which is no longer that applicable? Does it just die out? Or do you think of a, or redirect it some other way? Cause I can't really think of a way to redirect, let's say celebrity divorce or health anymore to something. And yet we have like, let's say a hundred stories to that tag at this point. I think that's kind of something that can naturally evolve over time. So if you start having more content there and you want to kind of revive that tag, that's perfectly fine. If you want to kind of combine things even more, that's perfectly fine as well. These kind of almost category pages, they kind of evolve over time. I think that's normal. But what happens if that category is just no longer useful anymore? Do I just let that tag just sit forever? And I mean, it's fine. But I'd like to obviously consolidate as much as I can, make everything tighter. I think consolidating is fine. Another option where you might say is maybe even no index makes sense. Like we don't really want to be indexed for this content anymore, we want to keep it on our site. If people know that it's there and they specifically search for it within your website, that maybe no index would kind of like help Google or other search engines to focus more on the indexable content. Okay, great. Thank you. Hey, John, just a real quick follow up. I put this in the chat related to the two different websites that have shown the same behavior, which was basically ranked really well then went into omitted results and then kind of came back into the 30s, 40s. So I dropped the URLs in the chat. So basically there's got to be something that we're doing some kind of technically obscure thing or something between the two that's in common since they're behaving so similar. Yet all the Google tools, mobile friendly, et cetera, et cetera, I'll say everything is fine. And like I said before, we tried posting in the webmaster help forum and everybody focused on the association between the two sites and the ownership. So basically I just wanted to see if there might be some guidance you can provide on how we can figure out what could possibly be causing this same bad behavior on two unrelated sites. Yeah, I don't know offhand. I'd really have to take a look there. But I copied it down so I can take a look there. If you have a link to the forum thread, I can take a look at what people were digging into there as well to see where they were on the right track and maybe where things are not so much on the right track. All right, I'll see if I can find the forum thread real fast and get it in the chat before the end. Thank you. Cool. Hi, John, one question for me. Okay. If we use Noindex for some pages on the website, but if we up for, can you use the content to calculate the thematic on the website? If it's a Noindex, then we would not index that content. We would not use it. Okay, thanks. Yeah. Just want to do a follow-up. In December or maybe late November, I presented the problem that we sell these ingredients for biological researchers. And it's pretty clear that the search process for product like a word-like insulin, which is a human hormone, we're being treated that we're selling medical. It's recognizing that we're theoretically selling medicine. Sorry. And would like to be able to, you said you were going to show it to your folks and I just was going to do a quick follow-up and sometime, if you want examples of how it's misreading things, I have plenty. Okay, I need to head on out, but I'll double check. Thank you very much. All right. Thank you all for joining. I'll be back, I guess, with the next Hangouts on Friday. So feel free to drop questions there as well. Until then, I wish you all a great week. Bye everyone. Thanks John, I dropped that so much. Thank you.


QuickBooks Online 2024 Populate invoice using billable item that was created from a PO or purchase order form. Get ready and some coffee because we're making our books divine with QuickBooks Online 2024. Okay, maybe the books aren't divine, but still they're pretty darn nice. First, a word from our sponsor. Yeah, actually we're sponsoring ourselves on this one because apparently the merchandisers, they don't want to be seen with us.  Like our crunching numbers is my cardio product line. Now, I'm not saying that subscribing to this channel, crunching numbers with us will make you thin, fit, and healthy or anything. However, it does seem like it works for her. Just saying. So, subscribe, hit the bell thing and buy some merchandise so you can make the world a better place by sharing your accounting instruction exercise routine. If you would like a commercial free experience, consider subscribing to our website at accountinginstruction.com or accountinginstruction.thinkific.com. Here we are in our gift rate guitars, 2024 QuickBooks Online sample company file. We set up in a prior presentation, opening up the major financial statement reports like we do every time. The reports located on the left hand side in the favorites. Right click in the balance sheet to open link in a new tab. Right click the profit and loss to open link in a new tab. Right click the trial balance to open link in a new tab. Let's go to those tabs up top. Closing up the hamburger. You've got to close the hamburger because if you leave the hamburger open, someone might steal the patty out of it. They'll probably leave you with the lettuce, but they'll steal the patty indicates. We're going from 010124 to 022824. Then we're going to hit the drop down to see it month by month, broken out month by month. Run the report. Let's tab to the right. Close the hamburger and scroll up and then change the range 010124 tab 022824 tab and then run it to refresh it. We'll do the months and then run it to refresh it. One more time, tapping to the right, closing the hamburger and changing the range in 010124 tab 022824. Then we'll see a month by month breakout and run that report. Once again, let's go back to the balance sheet tab as we discuss the next thing we're going to do. We're going to be making an invoice as we have seen in the past, but this time we have an invoice that we're going to populate from a billable item, that billable item having to do with inventory this time, which has a little bit of a glitch in it that we have to be aware of if using the billable items. Let's go to the first tab. Just as a reminder and note that if I hit the drop down over here and we go into the company settings, we have under the expenses this item for the expenses here for the bills and expenses. And we turned on these billable items. Now the first thing that usually comes to mind when we use these billable items is probably a job cost kind of system. So when you basically pay for the gasoline or something like that, you might want to or supplies or something. You might then pull that into an invoice and as you do that, it's going to assign it to an income account. That's usually the issue with this billable system is that you're not using items to then pull the expense over to the invoice so it doesn't know exactly what income account to go to. But it'll go to this kind of generic income account by default. Now if you are using items, in other words, now you're using this billable thing to track what we did which is the purchase order to the bill to then turn around and sell it to a particular customer, then you are using items. So you would think that QuickBooks can assign it to the proper income account according to what the item says, which it does. But it doesn't pull in the proper sales price. It pulls in the cost, the amount that was on the bill, which is still the kind of glitchy bit of it. So if I close this back out, you'll recall if I go into the sales tab over here and we go into the products and the services, when we look at inventory items, they have both a cost and a sales price. So if I edit this inventory item, for example, then this item, when I use it, should tell QuickBooks what account to hit, which is going to be an income account, and it should also pick up the sales price, not the cost. The amount that was on the bill is at cost. The sales price is going to be what we sell them for. So let's close this back out and do a little review of what we've done in the past. I'm going to open up the hamburger and now we can go into, let's first look at it from the sales tab and go into all sales, close up the hamburger, and you can look at this unbilled income, unbilled income. That means it's income that's not on the income statement because we've used some kind of billable item, possibly entering time entry in a job cost system that we then need to populate an invoice for, the invoice then will record the revenue, or we used this billable item, so here it is. Here's this billable item that we have in here that once I create another invoice, it will pull this information in which was an actual invoice for a guitar. I can also look that up on the customer side and we can go into the unbilled filtering this way, which is just really neat, and then I can go into here and then we have that billable expense charge. Let's track how that got on the books. It got on the books when we purchased the inventory. So if I open up the, open this one up, the hamburger again, so I could, the patty has been revealed again. Be careful when you're opening up the hamburger and we're going to go down to the expenses and then we'll recall that on the purchasing side of things, let's clear the, well let's go into the fender. Here's the fender and we created a purchase order to start with. So we imagined that if I go into this purchase order, a customer came in the shop, which was new music stuff, that's the customer. They ordered a guitar from a vendor we've never done business with by the name of Fender. And so we set up the new vendor to buy these guitars specifically for this customer. We put the customer on the invoice, even though Fender, the new vendor, doesn't care about the customer, but because when I then get the guitars, I want it to be indicated so I can remember to turn around and do the sales side of things so I can then sell the guitars. So this amount here has then been populated. You can see that the purchase order is now closed and it's been linked to a bill. So if I close this back out, you can see the bill is also here and the detailed information. So if I go into the bill, then we can see that we have Fender and we paid off the bill, remembering that the purchase order doesn't actually record a transaction. It's a request for inventory, at which point we have not paid for the inventory or received the inventory. Now the bill is when we've received the inventory and we've got a bill inside it. This whole process being different than your experience as an individual purchaser of something online, at which point you typically pay for it up front when you buy it. Okay, so here we didn't pay for it up front. We requested it, received it, and now we're paying for it. Now here's where we have the customer pulls in. We could have just said, okay, I see that customer and now I'm going to turn around and make an invoice that will match the same line item. But it would be nice if I could use this billable item to then pull into the invoice. And we can, but there's kind of a glitch. Now you'll recall with the categories up here, if I had a category like supplies and I said it was billable, then all it knows is the account. There are no items. That's the problem when I use the method of just having categories. That's why QuickBooks just has one account for it to basically go to as an income account instead of decreasing the expense account. But down here we do have the items. So now you would think that it will, when I pull it into the invoice, it's not going to go to that generic billable income account. It will be driven by the item to properly go to the, in our case, product service income. But it doesn't seem to properly pull in the sales price but still seems stuck on pulling in the cost because that's what's on the bill and that's what typically happens when you're doing the category items rather than inventory items. So that's kind of the glitchy situation. So let's go ahead and show that. So if I close this back out and then now we're on the sales side. So now we're going back to the sales side and we could see in the customer area if we look at the unbilled items that we've got music stuff store and there's our time charge. So the next thing we can do from here is create an invoice, right? So I could say, okay, make an invoice and there it is, it pulls in automatically. Now if I was to just create an invoice it would still give me the suggestion to pull it in. So in other words, if I close this back out and I look at new music stuff and I just made an invoice, drop down invoice and I just said it was new music stuff on the new looking invoice then it gives me this thing. Do I want to add it?  I need more room. You're crowding me. You're crowding my space. All right. So then I'm going to say this is going back down to 22. All right. See there's doing it again. It's just like, I'll stop it. Stop it. All right. Then I'm going to go down here and we're going to say this is an SQ squire it pulled in but notice if I tap on over and I go to and if I add a line let's do another one SQ SQ Squire then there's the sales price. So it pulled it in at the cost. That's the problem. So you could use this system and still just change the price to the proper price. But again, I find that to be annoying. I don't see it. I keep on thinking that I'm missing something but I don't think I am because again the desktop version does that well and you would think it'd be able to do that and pull in the sales price because we're using items. So I'm going to change that now. That's just something once again to be aware of. It's linked up. Everything works beautifully other than that minor detail which is kind of a fairly unminor detail. But it's got the sales tax applied and everything else looks good. So now I'm going to change the sales down below and let's make this to the generic five for the sales tax because that's what our practice problem is. Generic five and then instead of the California tax and then we're going to then say well what's this going to do? It's an invoice. Decrease in the accounts receivable. I mean sorry, increase in the accounts receivable. Accounts receivable being the first account that should come to mind when you hear invoice by the full amount of the $5,124. The other side's going to go to revenue which is going to be assigned to the proper revenue account not the billable revenue but driven by the item product revenue hopefully of the $4,880 the difference of the sales tax $244 not on the income statement but the balance sheet the tax payable $244 and the inventory is going to be going down not by an item or amount on the invoice but by the amount that was on the invoice the cost that was pulled over from the bill but it knows about it because the item is set up and the item should be driving things here and then the cost of goods sold will go up that's the expense related to the sale of the inventory the impact on net income sales price minus the cost of goods sold and the sub ledger for the accounts receivable will be impacted by customer in this case the new music stuff and the inventory will be impacted decreasing by unit on the sub ledger as well as by dollar amount let's hit the drop down which is really a rise up and then we're going to say let's do this one rise up and then we're going to say save even though it's got a down arrow because you see it went above it instead of below it so it's really a rise up and not a drop down even though it has a drop down arrow because the arrow is going the wrong way the arrow is going the wrong way it's deceiving the arrow is lying to us let's go to the reports and run this I'm not going to get mad at the arrow right now I'll give it a scolding later I'm going to go into what was I doing let's go into the February numbers on the AR accounts receivable hold on I did the wrong date let me go back I'm going to go back and then I'm going to edit this one edit the invoices should be I should be in February see it's a date issue this is the problem of working when you're working in the future so now I'm going to save it again let's try it again alter the vase maybe if you would stop babbling about nonsense okay whatever I'm going to then go back on over and then here's the accounts receivable if I go into the AR here then we have our invoice for the full amount the 5124 let's go back on over and then go to the income statement run that one and notice it didn't go into the billable income as it would if it was driven that billable item but rather the item was used properly here go into the proper account it just didn't put the it just defaults to the cost which isn't the proper amount but it does go to the proper account so there's that and then if I go back on over going back to the balance sheet the difference is going to go into the sales tax payable which is on one of these two items those are the difference is going to go in here into these two areas as we've seen in the past for the sales tax boom and let's go back and then the inventory is going to go down inventory is going to go down so if I go into the inventory there should be a decrease to it so that is looks correct correcto moondo and then the cost of goods sold back to the income statement is impacted here and we see the cost of goods sold boom all right let's go back we also know that the sub ledger for accounts receivable will be impacted let's open up a sub ledger to check it out tap into the right right clicking duplicating and then going down to the reports on the left hand side I want to report on the inventory inventory I need to report on the inventory so I need an inventory valuation summary 28 to the future because that's where I work 28 I got everything done in the present and now I work in the future and so there we have it there's our information totals at the 6266 that should tie up to what's on the A to the R no I did the inventory that should tie up to the inventory 6266 and then let's do the accounts receivable report I'm a little backwards I'm still not quite doing things are not working exactly properly here I'm going to go out to the reports close up the hand boogie and then go down to who owes you and let's go down to the customer balance detail just to see the sub ledge and I think that'll be fine and so now we have our invoice in here I think this was the music stuff now this one is the one we put in there I think the total is the point comes out to 1981150 that should tie up to the balance sheet 1981150 and when we look at it internally we can see then that we have on the customer side we're in our customer now we have that billable expense charge has been converted so if I click on it conversion here we could see that and if I go into the invoice we could track the information on it now as well open invoice looks good if I go into it we edit the invoice here's what the invoice looks like so that looks good I'm going to close this back out if I go back to my sales all sales the unbilled income is now gone right or wait a second it's here's the unbilled income and it's been converted and then if I filter by it let's go into unbilled income there it is there it's gone and then so that's good and then if I go into the invoice side of things we've got a new invoice on the books so I can look at the unpaid invoices and we should have a new invoice on the books that we have now that we're going to be tracking and collecting on so that's that one let's go to the trial balance and see where we stand trial balance and so that looks good let's run it again if your numbers tie out to these numbers great if not then try changing the date range and see if it's a date range issue drill down to the source document and possibly fix the date we have our assets on top we've got the checking account asset accounts receivables asset the inventories and asset investments asset the payments to deposit asset prepaid insurance asset accumulated depreciation the funny contra asset the only one that has a credit in it thus far because it's a contra asset and it's intimately related to the furniture and equipment asset and then we have the liabilities remembering assets represent what the company has the other side of the coin the flip side of the coin who has claimed to those assets we've got the accounts payable liability third party liability visa liability the government the state for the sales tax liability the bank because of the loan liability the payroll taxes liability the government because they made us their tax collector made us into their pawn and then the opening balance equity on the equity side of things our claim to the assets opening balance equity owner's investment and the owner's equity and then as part of owner's equity otherwise known as retained earnings if it was a corporation is the income statement so all the income statement the credits should be beating the debits in other words income is credits debits are expenses so the credits should be winning and it should be winning by net income which is part of and will roll into at the end of the year because that's how quick books works although you could do it monthly too if if if you didn't you know you could think of it rolling in monthly it should go into the owner's equity so let's check that out so this is the bottom of it let's check out by changing the date 010125 to 010125 run it just one day later one day later and it's all squished together in the one number we only have the balance sheet accounts if we were to be starting for 2025 because the income statement would be reset like reset in the odometer when you're going on a new drive and a new trip and you want to count from zero on the miles