Hello, welcome back. It's Jeff Frick here with Silicon Angles the Cube, where we go out to the events, extract the signal from the noise, find the smartest people we can, ask them the questions that you wish that you could if you were here, so that you get your questions asked. I'm here with Michael King. Again, we're at the Accelerator Enterprise Platform launch. Michael is the Director of Enterprise Strategy. Michael, welcome to the Cube. Thanks for having me here. So, a couple things. First off, we had a little conversation before we came on, and you said you spent a lot of time with customers and a lot of time helping them with their mobile journey and how to get started. So I wonder if you could talk about some of the kind of common mistakes, some of the common pastic success, and how have things changed over the last several years? Because you also mentioned you've been in the mobile space for a long time and clearly with the mobile social cloud trends we're seeing, I'm sure things have changed. Thanks. Yeah, absolutely. I do spend a lot of time with clients in the field, and I have for quite some time. And I find a lot of them begin to sort of start off making the same mistakes. And that is the first mistake is that well, this is just something I need to do mobile or social for that matter. Today, get it off my plate and move on to my next thing. In reality, this is the new way of interacting with customers. This is the new way of interacting with employees. And mobile does fundamentally change not just sort of the application attitude and the way that you build apps and the way that you connect them, but it changes relationships. It enables you to have a real time conversation with your customer all the time. The mobile device is the one device you have with you at all points in time. It's on your bedside table. I imagine if you left for work in the morning you probably turn around and go get it. My kids take theirs into the bathroom so clearly it is full time all the time. It is full time all the time. Exactly. And with that comes a privilege as well as a responsibility to provide compelling experiences, to provide rapid iterations of the application, to provide value. And that's really the first step I think that a lot of folks need to take. The other big mistake that they make a lot of times is they start thinking, well, it's an employee app, so it doesn't need to be really compelling. It doesn't need to be a great application because my employees have to use it. In a BYOD world, that doesn't really work because you're walking in with a smartphone with 70 applications or a tablet with 40 applications on it already. If you don't provide a compelling experience, the employees find somewhere else to get that and then they drop data into your system from other unexplored, unsecured systems. Those are two big mistakes people make often. It seems like a really the first one seems like a really big challenge. You're just going to be knocking people off the table. You know, I don't necessarily want, I don't necessarily want the responsibility that comes with the privilege of being always on and always there. So with that in mind, and that's kind of a global view, clearly the next question as well, how do I get started? Where do I get started? Do I just go port whatever I've done in the past over to a mobile application using something like titanium? Yeah, no, it's a great question and I think that's the first step that a lot of people take. I'm going to take this existing web service or this existing website or this existing application I have on my desktop and port it and make a mobile version. And that usually doesn't work so well. The nice part about this responsibility and this right that you have is you start off with a single application. If it's a good and compelling application, start simple. I mean, some of the simplest applications, things like Instagram, right? Interesting to add about Instagram. Facebook took four years and eight months to get to 100,000 users, where Instagram did that in 24. Very simple application. Take a picture, add a filter, share it. So what's the Instagram for the enterprise? Instagram for the enterprise? The easy way to get started. The easy way to get started is take a simple process that you do today, running a car. Think about how having that information, that application can change that experience. Zipcar, great example, right? They thought about, okay, running a car, I got to go to the airport or some office and I got to talk to them and I got to fill out some form. Let's think about that differently. Let's think about the fact that these cars are all over the place. Find me one. Find me the one I want. Let me run it right there. Let me unlock it and have the key ready to rock. And that transformed rental car companies. Think about Uber. Uber's a great example of another enterprise, right? Cabs. No one really likes using cabs. They use them because they have to. So instead, use the fact that the device is mobile. It knows where I am. It knows who I'm talking to. Transform that business. The insurance guys, great example. These guys, no one really likes their insurance companies to begin with, right?  But you don't have a good interaction with them. But Geico, great example, or some of these other insurance companies come along and they've said, we're going to transform that experience. We're going to provide value with this mobile application by giving you the ability to find cheap gas or watch funny videos of Geico's and Caveman and sharing with your friends. And so it's about taking something you do already and adding a mobile twist to it and then learning from that, right? Remember, the first insurance applications enable you to do what? Pay a bill, report an accident. Not really pleasurable experience as I wouldn't think. So think. Put off those for a little bit. That's right. That's right. And so what we encourage folks to do is think about how you're going to interact with that customer because you have that mobile app in ways or at times in which you're not going to interact. We have a bunch of clients in the hospitality industry and when they start coming to us, yeah, we want to enable people to book rooms and learn about the hotel. I said, that's great. But start thinking about that further. You're counting down to vacation. You want to start exploring things that you want to do. You want to share that with the friends that are going on vacation with you. Start thinking about how you can expand relationships with mobile. The same goes with your employees, right? You've got a ton of guys in the field and they're gathering tons and tons of knowledge for you. One of our clients Safeguard, right? They do building and home inspections for banks. They thought about this mobile device that sits in all their guys' hands that has a camera on it and has the ability to send emails. And all of a sudden they're filling out all these inspections and taking hundreds and hundreds of pictures with their mobile devices, transforming the entire methodology, the entire business, enabling it to grow at well over 200% year-over-year. So let me ask a follow-up question. I heard you had in a former life, you spend a lot of time on the analyst side. So you've seen this change over time. But as you also know an analyst, right, the enterprise guy, what's my ROI? What's my ROI? What's my ROI? So I wonder if you can share with the viewers an example of couple ROI examples where you've really seen or the business has seen definable, clearly stated a business benefit using a mobile application before they didn't. And the first advice there is look for these types of low-hanging fruit that are going to enable you to see that ROI quickly. Because that enables you to invest in the infrastructure, whether it's software platforms or training or application development resources, to experiment with the things that maybe won't have a positive ROI. And I always push back on the ROI question. I say, mobile email, right? What's the ROI on that? Questionable. But I think there are some really good examples both on the customer-facing application side, as well as the employee-facing application side. Probably my favorite example is mobile banking, right? And so let's take that check caching application. Do you ever use that? I have not used it yet. I'm always a little bit late on the banking I'm afraid I'm going to lose my phone. Got to get on that thing. This was how my mom finally understands what I do for a living. She had this iPhone for about six months and she said, I don't know what to do. So I went, I was with her over Christmas and downloaded a banking application and she said, well, I got to go to the bank to cash this check. I said, no, we're just going to download the application. Took the picture of the check downloaded into her account. Now, if she had gone to that bank and talked to that teller, it would cost that bank about $10 for the transaction, for the teller's salary and the IT and the rent on the building and the manager's salary and all the other things that go into it. She'd gone to an ATM. It'd be about 50 cents and that's again, rent on the thing, people to service it. She took a picture of it with her device over her network connection that she pays for cost that bank about five cents. Orders of magnitude less in the transaction cost. That's a good customer example. Yeah, that's a great one. Another one is a field force or a Salesforce automation application where you have all these assets in the field. Maybe it's just an inventory management type of application. We see guys like Medtronics and some other folks like that on the customer side that are able to see a positive ROI in eight months by just by making assets in the field more efficient. Another great example is Mitsubishi. Mitsubishi Electric is one of our clients, just a great client of ours. They build air conditioning and heating units on wall and they had this catalog that went out to all of their installers and all of their retailers on a regular basis and once a quarter they'd re-send that out and so there's a fair amount of printing cost involved in that. Just the printing cost alone, they're able to pay for that mobile application. But because the mobile app is so interactive and they can show the prospective buyer on a wall exactly what it's going to look like on that wall they can try different size units and everything like that. They're going to see about an uplift of about 30 million dollars in sales from one mobile application. Those are the kind of things you look for because those ones that provide that ROI rapid fix, that'll give you that ability to experiment on the next 10 or 15 or 100 applications you're going to build. Yeah, that's great.  But in the next, that's right, that's right. So just give us your view on kind of what you see in the medium term. You know, a couple years out that's really going to continue this transformative way. Yeah, absolutely. I think we're really in that first phase of applications where we're taking business processes that already exist, whether it's caching a check or whether it's routing a tech somewhere to fix something, and we're mobilizing them. And that's an important first step. But I think what we're really going to see is new business processes and new capabilities that are enabled by these devices that no one's ever heard of before. You know, whether it's something like the lift guys who are able to do share rides or other things like that or whether it's something even further down the road that enables tablets to become the primary computing device. Again, a lot of questions about that. But what I also think is really interesting is that this enables a company, an enterprise, an information source to reach an amazing population, right? If you think about it, there are 6.5 billion mobile devices. That's about six and a half times the number of internet connected PCs. I was down in Brazil a couple weeks back and for every internet connected PC there are four mobile devices. So it's not just the technologies and the capabilities because those will continue to advance at an unprecedented rate. If you look at what Google and Apple and Samsung and some of these guys are doing in terms of pushing the envelope, it's amazing. The applications that can be enabled because you have information in your hand at all times because you know where your friends are, where your business associates are, that's really exciting to me. But it really is about the reach. It's about finding people that have never interacted with the internet before. One of the coolest applications I've heard of is in Sub-Sahara, Africa, and it enables farmers to know the exact point in time in which they should milk their cow and when they should mate their cows and making those dairy herds 20-30% more efficient. This is Sub-Sahara, Africa. Like that kind of stuff, that blows my mind. I thought you were going to say that they would know exactly when the rain was going to come and then I was going to call BS on you because nobody knows when the rain is going to come even here within the next 20 minutes. But thanks a lot Michael King. Great conversation. Again, we're at Accelerator. They're excited to announce their new enterprise platform launch. We've got a few more guests lined up so we'll be right back. Stay with us. You're on the Cube.


What's up everybody, Jason here for jazzybiscasebrake.com Cyber Monday Special Pricing guys, 16.17 p.m. National Treasures Collegiate Basketball, One Box Break, R&B number three sold out and again, Wester bought out three and four guys. This is the last two boxes so it's personal. So we're just gonna do that. Here we go. I got you Wester. I got you man. Here we go. Good luck though. Got a little crack snap. Frickin' nice. All right man, so three and four are getting done right here. See if we can get some good names. All right, so we're gonna start with a little Jimmy Buckets to 99, base and a little Clay Thompson to 10. We got a Jacob P. I'm not even gonna try to pronounce his last name. I remember him though. Whoa, look at this. I got a little buddy healed. Is that a piece of the jersey? Damn, back when he was, I think he went to like Oklahoma, didn't he? Yeah, that's a sick one. Are there 21 out of 25? It's pretty darn nice. We have an RPA there of Norman Poelle. That's pretty darn sweet too, out of 25. Then we got a Karris Levert RPA. RPA there of Demetrius Jackson, out of 99. I'm a little cat, car Anthony Towns. There you go, although I think it's a crybaby, but nice one there. And look at that, Brandon Ingram, little RPA to 49. Great box, got a freaking cat and a Brandon Ingram in there too. That's sick. And last one here is a National Traitor's signature. Wow, even Malcolm Brogdon, what a box. So Brogdon, Brandon Ingram Rookie and a little car Anthony Towns in this box. Nice little box of anti-collegiate. All right, but wait, there's more. Frank Kaminski, Frank the Tank to 99, a little John Waldo 99, another Kaminski there to 49. Well there, Jamal Murray, Scow, Laspissary, and then Tyler Ellis, or they're pretty ballers, back to that, at University of Kentucky. We got a Troy Williams for Indiana RPA, or a patch autograph, I should say. No, this is an RPA to 99. Three color, Rashad Vaughn. We have a Anthony Barber, and then Damien Jones. Rick Demchand, it's Chris Dunn again. Damn, same one, didn't we pull him in the first pocket, I feel like? I feel like we did. Little DeMonte Sabonis, that's sick right there. I forgot he went to Gonzaga too. Very nice, little Sabonis. Nice, way to pick up the last two boxes, definitely much more better with names in this one. All right, I appreciate it, man. I got you, buddy. Again, thank you so much for buying up those boxes as personal, again, we don't have any more of this guys, but I appreciate it, guys. Thank you for signing that out, Western. Appreciate it, man, thank you.


And the phone of France's finance minister, Bruno Le Maire, is currently being investigated to determine whether it has been infected by a spyware known as Pegasus. The Pegasus spyware developed by Israeli company NSO Group was used in attempted and successful hacks of smartphones belonging to journalists, government officials and human rights activists around the world, according to an investigation by 17 media organisations. President Emmanuel Macron's phone was on a list of potential targets for surveillance by Morocco, which used the Pegasus software.


Biology is implemented by organic chemistry, and the molecules it uses are encoded into the organism's DNA. So this molecule on the screen here is a ribosome molecule, and each one of these little knobs represents an atom. And so it has thousands of atoms all aligned very closely to create a molecule that has a very specific function, one that catalyzes, in this case, the translation of a messenger RNA into a protein. So this is what makes the proteins that then make up the enzymes, like the ribosome itself. So the recipe is written within DNA, and somehow we have to get from the spiral nucleic acids represented by the DNA all the way to an enzyme. And so the first thing that happens is that there is another enzyme that attaches to a gene on the DNA, and there's a stark codon on the gene, and there'll be some distance until you get to a stock codon, and there are just basically signals in the DNA itself, and this enzyme basically moves along the DNA, and as it moves along the DNA, it creates what we call a messenger RNA molecule, or mRNA. So eventually the enzyme, basically we call this part transcribes, the DNA creating this messenger RNA. And the difference between DNA and RNA, they both are composed of nucleic acids that code for specific things. The DNA is a very stable version, and the messenger RNA is a reactive version. So what we go from is the stable recipe that is really good for reducing mutations and for saving the information on how to create the molecules necessary for cells from one organism down to the next. The messenger RNA is quite reactive, and it doesn't actually last particularly long in the cell. So eventually once the enzyme here gets to the stock codon, the messenger RNA is created, and that messenger RNA floats away from the site. So eventually that messenger RNA reaches my version of the ribosome, and we have a second type of RNA that actually consists of a little molecule with an amino acid on the end and three little codes. So the DNA and the RNA are composed of nucleic acids that represent three different letters. And as the messenger RNA goes into the ribosome, the ribosome captures these transport or tRNA molecules. It basically matches the tRNA types with different amino acids on each one to the three letters in the messenger RNA. And for each three letters in the messenger RNA, another amino acid is added. I'm going to change my amino acids to being red so they show up. So what happens is that the tRNA brings in the amino acid, it matches it to the RNA, and it adds that amino acid to the next chain. So we get this protein. That protein that consists of the translated recipe and it will actually start folding depending on the charge and the stiffness, and it will actually create an enzyme. So there are lots of things that actually happen in this process and lots of names of molecules because each one of these of course has a name. But the key parts that I want you to remember here is that we go from the DNA, which is inherited from parent to offspring. The DNA is translated into messenger RNA, and then the messenger RNA is translated into the proteins that make up the enzymes. And then the enzymes perform different types of functions in the cell. So this is how we go from basically the memory to the function.


Two people died in Red Lake today, victims from possible drug overdoses. The Red Lake Police Department says a man and a woman were found dead at a Red Lake area home this morning. Their names are being withheld until relatives are notified. A press release from the Red Lake Police Department says it's unclear what specific drug may have contributed to their deaths but was most likely opiate related. Red Lake officials say there is a deadly product currently passing through their community that could possibly contain fentanyl. They say just touching the product without proper protection can kill you. Anyone with any information regarding this investigation or anything else related to illegal drug sales should call the Red Lake PD or the FBI. The numbers you see on the screen, tips can be given anonymously. If you enjoyed this segment of Lakeland News, please consider making a tax-deductible contribution to Lakeland PBS.


And this motherfuckers do the fumble the ball man. Like I swear to God Is it is it to the point where we just abandoned the hit stick all in all as Madden players? Do we just abandon the hit stick? Do we do it? The Duke Vernon Davis did I ever hear of it? No, but Vernon Davis If it's been a beast in Madden from rags to mutt fast as Titan, maybe the fastest Titan ever I don't know man.  He's known as one of the fastest with the top 10 pick a long time ago Over the 49ers made some huge plays for them. Great career. Let's take a look at my team We're gonna add the Duke now. I do run West Coast You can find that ebook man turf comm that link is below Followed on now remember when you're in gun bunch It is a slot receiver that Titan as a say he counts as a slot receiver. That's why you can't block them So you have to use slot apprentice on them. I'll show you guys my team. This is what I'm rocking right now We got Andrew luck with gift wrapped. We got run CMC. I still think bow is the best, but I wanted to use Christian McCaffrey I did do the Logan bowl with Christian McCaffrey this summer where we commentated NFL player players playing Madden So that was dope to meet him and spend some time talking on the mic with him for sure So big fan of McCaffrey. I think he is the best running back in NFL right now Mike Evans Tyree kill Calvin Johnson. They've been here for about a week and a half now the Duke There he is man a lot of apprentice because we are in West Coast bunch So he's gonna get the slot routes 88 speed 90 short. He got all the route running is good 63 I mean, he's not too tall. He's not short though, and he has a really good juke 89 juke That's what Gronk and Waller didn't have so he's gonna be juke around like Shannon sharp He's a better Shannon sharp So I would go ahead and go ahead and save some coins and try to get them I wouldn't spend money to get them But just keep grinding get there and you'll be alright, but yeah defense. We got prime time. We got Charles Woodson We got Cormarty Bruce Smith Joey Porter Jr. Obviously, we got Shawn Taylor Isaiah Simmons the typical Jalen Ramsey in the slot That's what we got boys, but this was a players lounge tournament You guys want to jump in these tournaments? This might have cost nine bucks to win a thousand Why not get some good games some good reps is better than head-to-head Players lounge that link is below check this game out is against Dottie one of the best young players in the world Man, he's gonna be a guy making some noise coming up here pretty soon in some of these tournaments But I said watch these games live on switch check this one out Let's see how our boy the Duke does Dottie I'm gonna do it fruit punch like where would I put him over who? Over Dion? Oh my dude, this dude Phillips needs a good guard bro. He's just smacking bitches There's no way that was what was open. Come on.      It's just miserable man Like where is my Bruce Smith?   Played that that's up, huh?   There's just no way How there's just no way he walks around me like that.  How do I play this shit? How how do I oh my god? I just gotta be better I just gotta be better right there dude.  It's mine.    There's just no fear to juke No, there's just no fear at all dude.  Just juke bro.   How is Bruce Smith just walking through like that dude?  Yes, sir. Oh no. God. That was good defense.    No, sir. Everybody's on him.  So I had to like look. I don't know why I didn't hang that one I didn't trust Tyree kill the block right there. That was such a bad rough We'll be the defense one time one time one time one time one time one time one time one time No, I'd say I mean I gotta play defense bro. I played good defense last time first half I was not playing good defense this half And this motherfuckers do the fumble the ball man Like I swear to God is it is it to the point where we just abandoned the hitch stick all in all as madden players Do we just abandon the hitch stick? Do we do it? Do we abandon the hitch stick? Let's go That's why you need gift for that boys Screamer.  I'm not what dog. All right fight. Come on.  I got just a hook curl there.   I really thought he might blitz right there But he just didn't I thought he might blitz. That's why I put everybody out. Oh my god That was miserable man. That was just miserable. That was miserable, man. It really was miserable Look at my guys, man. Like what type of Bruce Smith do I have like goddamn? We played so much defense in the second half.   I thought I did enough right here. Let me just go low left. I'm back It's just a guess.  What's it for?