Winston Edmonds in here with Studio B with Jason Mendenhall from Switch. You know, here at EMC World, there's a lot of talk about transformation, and a lot of that transformation requires a server space. It requires a data center. So we're going to talk about Switch and Educate Me. Tell me a little bit about what you guys do. So we, Switch builds the world's most powerful technology data center ecosystem. And a lot of folks go, well, what does that mean? I mean, the ecosystem's been throwing around, been being thrown around a lot in the technology community about what's happening out there. But really what it boils down to is when you think about applications today, they run on operating systems, they travel over networks, they land on servers and storage that's sitting somewhere, right? As virtual as all this seems to us, there's a physical part of it that has to be taken care of. And Switch does that better than anyone else. We've built the world's best data center, and we challenge anyone to come by and prove us wrong. We're going to hold that moniker until someone does. And then we'll take it off the website. But until then, we're putting it out there. It starts there, and then we layer in the really one of the most advanced telecommunications networks. In the late 90s, early 2000s, Enron built a unique facility here in Las Vegas. It was a broadband peering arbitrage data center. They brought all this connectivity into a single facility, and their goal was to trade bandwidth between the carriers using the same algorithms they were using to trade power. Well, we all know we have an Enron. Our CEO and founder Rob Roy acquired that facility out of Enron's bankruptcy. And when we did that, created a unique advanced carrier neutral environment with over 32 carriers or carrier networks. And we made it possible for our customers to share their combined buying power as we go out and buy connectivity, so it's producing savings of 40 to 60% for them. So world-class data center infrastructure, world-class connectivity, and then layer on top of it a very innovative cloud ecosystem. Over the past three and a half years, we've been aggregating the top cloud providers from the world in our environment. So customers can deploy private infrastructure in the data center and then easily cross-connect to any one of those clouds in there. So when you think about all the tool sets required to transform your company, a place to put the stuff you've been doing, a place that can handle the stuff you're going to do, connectivity to be able to make it happen, and then all the innovations occurring around you so that you can leverage those going forward. You know, a year and a half ago, Pat Gelsinger and I, we put together the EMC Green Plum Apache Workbench. It's a 24 petabyte workbench that's in our data center that's just available for testing Hadoop at scale. And those are the types of things that are going on in there because it's not just about customers having their private infrastructure, but you really want to put yourself on a monorail to the future. And we actually can help them future-proof their decisions because of the ecosystem we've built. You talked about the physical aspect. We are talking about virtual and cloud, but you're right, the physical aspect and the physical security, something I read and I want to make sure this is true. Part of the appeal of Las Vegas for your data center has to do with the safety of the region. Tell me a little bit about the natural disaster. So when you look at things that can impact a data center, earthquakes, hurricanes, tsunamis, wildfires, all of those types of things that can impact a data center, and there's eight to ten of them, none of them occur in Las Vegas. It's actually the only metropolitan market in the country that has a zero rating for natural disasters. It's immune. Somehow. It has to do with the mountains in the GL where it's placed. Now there's a lot of unnatural disasters that happened in Las Vegas, and some of them probably happened last night with the crew that's here at EMC World, but it's the safest city in America and that makes it a really unique environment. And then we build our environment. I mean, it's a 2.2 million square foot data center campus. So we're going to build out the 2.2 million square feet of data center space, so think about that. All that has to be physically secure. We've got a military trained security team that protects that environment 24-7 for our customers that are enterprise, healthcare, financial services, government, big tech, cloud services, you name it, a unique ecosystem of over 500 customers all operating in that environment. Tell me about the data center itself. Tell me, kind of describe it for me, because as I understand it, the tours you give are almost like amusement park rides as you go through, but it sounds impressive. Describe from my audience what it's like to walk into the doors at your location. That's an interesting question. No one's ever really asked me that before, but it's safe to say that when people are done with a tour, they go, that was like technology, Disneyland.  But what happens is when you come through and you see what we're doing from a physical standpoint and how that translates into the decisions that CIOs and CTOs are faced with, what they see is an innovation environment, something extremely unique where all the tools necessary for them to grow their enterprise and to do business with other businesses are all there together. It's an extremely powerful tool and for people that come through it and experience the physical security, the innovations that occur in the data center from a heating and cooling standpoint where, you know, Rob Roy, our CEO, he is 10 to 15 years ahead of his time when it comes to data center design, and people come through and they see that and they go, this is amazing, the physical infrastructure, but the game changer is the ecosystem that's present there and all the tools that exist. You know, sometimes I'm surprised that the CIOs and the heads of companies from industries that you would think would have already been on this path of transformation, but they're not. Talk to some of the CIOs. What industries do you think should really look at some of the solutions that your company offers? I don't think there's a single industry that shouldn't be looking at it. If you're in any space where you're looking to change the way that you look at the future and change the way you do business today, then looking at Switch is the right place to be for all the reasons we talked about. You know, Paul Moritz, when he came through the data center, he kind of said the same thing. He's like, if a company isn't here and taking advantage of what's going on in this ecosystem, how are they going to get from point A to point B with the things that are happening, not tomorrow, but three years down the road and five years down the road, and how are they even managing the environments that they're building out today? In many cases, a lot of people talk about the visit to our data center being a game-changing experience. We had one leader who came through and said, look, we designed solutions for the world that we know. Switch sold us a world we didn't know. And that's the type of thing we're talking about. That's why people have such an almost visceral experience when they come through the data center tour because it is more than just the physical infrastructure. It's kind of this roadmap of where things are going and future-proofing those decisions. Once they see the real world, some success stories, some cases that people have come in and, as you said, have been able to transform and really experience a phenomenal growth. One of our customers has already been able to get into their name, at least on this format, but have become the data center. You'll find out who they are. But they were faced with a challenge around big data and innovation in the big data space and big people's data. And when you think about the needs to occur in order for that to happen, it can be at scale. And they've been able to build a 96-petabyte data warehouse in our environment that has a 20-petabyte Hadoop cluster tied to it. And they're doing analytics that were never possible because their data and their compute actually sit next to each other. And they're able to build it out at scale without worrying about it. You know, no one wants to show up and find out that Hurricane Guelda scattered your gear from Arkansas to Oklahoma, right? You want to be in a safe place. And the compute at scale. Who do you guys compete with and how do you differentiate? It sounds like just the sheer magnitude of what you have is a differentiator, but what other ways do you differentiate? I think it's not just the magnitude, because interestingly enough, in the data center space there's a lot of people that like to talk about size of the data center. Here's the facts. You could have a million square foot data center, but if you only have 20 megawatts of UPS or 20 megawatts of power to it, 20 megawatt data center, and 800,000 square feet of warehouse space, right? With everything that we do, the innovations in the data center, as big as we are, our limiting factor is actually our square footage at 2.2 million square foot. We have the cooling, the power, the UPS, the scale to be able to deliver all the solutions in that environment. So from that perspective, there isn't anybody who's even close to us from a competitive standpoint. They're not close. Some of the institutes come out with their tier rating, tier four, tier three, tier two, tier one. We meter exceed every tier four requirement. So on that side, we hit all the checkbox for all of our customers. The difference maker for them, though, is this ecosystem that's been evolving for 10 to 12 years, and there isn't anybody who's capable of doing that. And because we've been able to evolve that from connectivity to cloud to big data to programming to applications to what's next, and those types of environments, customers feel comfortable that the innovations are occurring on around them, and then we put them on those road maps. I'm glad you said that. In this industry, if you stand still, you'll get left behind. What does the future hold? What can we expect? What are we seeing in the ways of evolving and going even further? You know, that's an interesting question and one that we've put a lot of thought into. So I would say stay tuned because we're working on some things but what's happening right now I see is when you look at cloud and big data, enterprises are we're still at the very beginning stages of this. You know, I talked about this at a peer insight review with the Wikibon guys. As big as cloud is right now, as big as big data is, as much as it's talked about, the enterprises have not adopted. We've got 42 different cloud providers in our data center. They're all still babies, and when you talk to them and what you find out is that in this early adoption what we've got is almost like a dumbbell. We've got a lot of, on the small side, we've got a lot of little companies doing a lot of little things and on the big side we have very few companies doing a lot. And then in the middle there's this skinny line where not everybody's really adopted yet. That's the part that's going to come next and so the way I see it is that over the next three to four years we're going to see people embracing these technologies that are actually here and they're going to try and figure out how to incorporate it into their normal operations to take full advantage of it. We've had a lot of conversations and it seems like once people experience, if they just kind of get their feet wet, they'll realize wow, look at all the benefits. So for folks that are tuning in and have been convinced this is something I need to do, what's the best way to get in touch with you guys or who do they call? So go to www.switchlv.com so that's switchlv like Las Vegas and there's a contact us you can click there and just say hey, I would love to talk to somebody about how switch can help whether it's cloud or connectivity or data center services you can also reach me my Twitter address is at Jason Mendenhall that's J-A-S-O-N-M-E-N-D-E-N-H-A-L-L and you can reach me there and I'll put you in touch with the right folks that can help that's the best way to do it. Jason, fantastic information. Maybe we can do it live from the data center itself can we arrange that? Fantastic. Winston Edison Studio Beat, signing out.