MLB the show's coverage of Major League Baseball is on the air a good one on tap for you this afternoon between the Texas Rangers and the New York Yankees the Yankees will try to wrap up the three game series sweep and we'll have it for you next. James Paxton gets the ball for the Yankees in this one. What's your take on him Dan. Hey you take a look at that ERA and that's a little bloated right now. This guy's a better pitch than that but he has a bit real consistent one good game one bad game. I think what he needs to do if he can string together three or four good quality games in a row that ERA will start creeping back down. He definitely needs to start pitching a lot better than he has up to this point and it'll be interesting to see if he can turn it around in this one under way now in the Sunday finale if the game's first pitch is taken for Bowl one. Now this Yankee ball club entering play this afternoon here. They've been pretty much unstoppable the last couple of weeks or so winners of nine straight ball games. Maddie you have a chance to win nine ball games in a row. All you're thinking about first off everything's going right. All facets of the game are coming together. Team is playing exceptionally well right now. Be your eyes on on that double digits. There's very few teams that rattle off a double digit win streak throughout the course of the year. They have that opportunity little tardy on that swing as it's well wide at first and a great day for baseball here 81 degrees at first pitch and another foul ball. Here's another one to fly ball about to right field. Judge is on the move. He gets there to make the play for the first out of the inning stepping in the first half of the season. Hunter Cole hit listen for tries in the ball game yesterday. First pitch coming here it is pretty good pitch right there fastball in off the plate. One of the things you want to do as a pitcher try to stand those hitters up. Now the 1 0 is swung on and missed in that strike one time for a look at the umpires working this one behind the plate is Darrell Parker. Hey not a very big strike zone but a strike zone that kind of moves around a little bit too much for my life. Yeah Dan I know there's not a clear scouting report with Darrell. I'll tell you what you're going to know in the first two innings where he's going to be. Ball taken there two and one now. Now the pitch three and one three one back up the middle and that'll find its way into center field for a one out hit. Well fastball count there yielded fastball mark. Yeah you drive to the ballpark praying to get in one three one count a night and buy yourself that guaranteed fastball and he didn't miss it. Fire to the first pitch you look to first and a dive but he's back in there and here's the former prize Dodger prospect Willie Calhoun and this one's in the dirt and a nice job keeping it close. It's ball one leads off first with one away just a bit high with the fastball but didn't get the call. Also known as Big Maple due to his Canadian roots. He's currently on a one year deal. So he stands to be a free agent at the end of this season. Some guys only get the free agency one time in their career. This guy has a chance to get there for a second time and in the prime of his career. Is he able to handle the pressure as he plays out this final season to one home doesn't hit the target. It's ball three. We're seeing a good A B here from the three hole hitter. If he can work a walk or pick up a hit here he's going to put that cleanup guy in a really good position to do some damage in this first three and two to the Rangers designated hitter. It's not easy to get your barrel to a pitch that high. That can be an effective location as long as he keeps it above the letters working for the punch out and the offering on a great knuckle curve just buckled in there and they're a two gone. So that brings up the big bat of Joey Gallo ready with the first pitch here it comes. Maybe a little jumpy there as he swings through the fastball. Hey this offense better be prepared to pull a trigger. This starter is known to be aggressive and come right after you to have baserunner aboard in the top of the first tries to shave the corner with that pitch. But it's one and one as a look now the pitch and it pumps the fastball by him here one and two now. This pitchers feeling the flow right now two outs in the first inning. He's got really nice mechanics working right now blew that fastball right by counts even two and two to Joey Gallo swinging a miss blue the fastball right by him and the inning is over Rangers leave one and now the bombers will get their shot. No score Lance Lynn the right hander out of Indiana will be doing the pitching in this one. Dan any thoughts. Hey man we're getting a look at a guy that's really been struggling lately and this last three starts he has a whip of over one point five zero. Lots of baserunners lots of hits and lots of walks and that doesn't add up to very good performances. So he's going to look to turn things around in this one here today. Now with the plate Miguel on to leave things off here in the bottom half of the first. Here's the pitch fellas this Rangers ballclub as they begin play they come in in the midst of a stretch where they've dropped six of their last nine. Yeah man things haven't gone too well so far in this series Dero they're looking to avoid the sweep here in this one. Yeah they got to get off in the early innings. It's going to be monumental if they can push a few runs across and give this pitcher a chance to relax. Lynn has logged upwards of fourteen hundred innings pitched so far in his career and in that time he's going to whip under one point three translation. He's better than league average in that category. And now a curve ball that's low and in the dirt for a ball. It's two and one and he gets him to wave at that one. It's two and two. They'd like to see a little bit more discipline in that you get to count your favorite and swing it a pitch that bad. Not good. Full count three and two to be honest with you. I'm a little bit more afraid the guy on deck to the guy that's up right now. If I'm on the mound I want this guy up right now. He's the guy that's got to beat me. Something has to give. Here's the payoff pitch. Pass ball called strike three and there's the first out of the inning. Digging in Aaron Giants and he comes in as a player to watch out for hitting well over 300 on the season. Pitch on the way. Back to back strikeouts in the first right here. Pitcher is set in a tone pound in his own. Lifted in the air out towards left center. Santana calls off the left fielder as he takes charge for the second out. And that'll bring up Glaber torrent. And there's a look at his home and road splits so far this year. Lynn looks in. Here's the first pitch. Bases are empty here with two men out. Two and oh now. You want to talk about being in his own. This guy's been raking lately and it all starts with this pitch selection. Two great takes and he's almost daring to pitch or just go ahead and challenge him too high. And it's three and oh. I'd be shocked if this wasn't a four pitch walk right here. He doesn't want to mess around and leave something over the heart of the plate and get beat in this situation. Tried to hold back but this is popped up. Andres has a play and that retires the side. One two three go to bombers still no score. Robinson Cherinos the head to head with James Paxton. The pitchers owned him. He's a poultry one for eleven. He's also been a strikeout victim six times in field in the over shift here. Now the pitch comes the 0 1. Fastball taken but that gets the zone for a strike. Today's contest is of course the finale of the series and the Yankees have dominated so far. They've got the opportunity to complete the sweep with a win in this one. You know and it's not an easy thing to complete a sweep particularly in this day and age where the games and the teams are so competitive. So a sweep at home would be extra special.  Robinson Cherinos goes down to become the first out here in the second inning. Into the box now Danny Santana. He swings and hits it foul off to the right and out of play. He enters play with 14 home runs to his credit this year. One on its way. A fastball here not close and it's one and one now. Well below the knees laid off on the changeup there. No score here as we play any number two. Swing and a missed strike two. And it's three balls and two strikes to the Rangers center fielder. Full count here. Here comes the pitch. Hit hard to third. Oh and he can't come up with it. And that's the second out. There's Todd Frazier now. He'll work on keeping this top of the second alive and a ball one and oh two out nobody on. This is foul right side. They'll run this one in on him and he can't connect so he finds himself down one and two now. Oh I love that pitch right there up and in. Jam sandwich. Swing and a miss and that ends the inning. Rangers set down in order to go to the bottom of the second. No score in digging into the batter's box. Next will be Giancarlo Stanton. He's of course a long ball threat currently third in the American League in that category. Yeah guys this isn't a shocker right here. He is definitely known as one of the best pure power hitters in baseball these days. First pitch coming here it is. Oh and a good effort there to knock it down. No mistake what he was sitting on looking for a dead red piece of cheese middle of the plate and he didn't miss it. Standing in now. He's a top man as he will take a look at a fastball in there as that strike zone expands just a little its own one. The average coming in at two sixty six nine homers and twenty five driven in. Here's a fastball that crowds him a bit and it's one and one. So look now the pitch to one and two now kicks and deals. Nobody outrunner on first ball strike three called and he didn't like it but it appears the first out. Well that call looked like it was a little in the pitcher's favor but it wasn't outrageous.  Not sure the hitter would want to hear that though. He set and the pitch. First pitch fastball in there for a cold strike pretty badly there as he reaches to poke this one foul looked like the curve ball slipped that hook stayed up in the zone. You can see he struggled with that curve ball early. He's trying to find that release point with his off speed pitches but to see if he can find the field for that thing moving forward. Bottom of the second here with no score off the pitch outside as they draw even at two and two all strike three called as he couldn't pull the trigger and there are two away. That's back to back strikeouts now as they've been unable to advance that lead off single into scoring position. Clearly no problems working out in this game. He's got a little stretch right now Matt. He's taking control of this inning after giving up that hit. Now we'll see if he can finish it off strong as well at the plate. Now Mike Ford as he'll watch one miss down an in for a ball one and all. He takes his first cuts in this one with a man at first and two away. Lin comes set. Here's the one hit high and deep is straight away right field right fielder looking up at the track. The wall goes the dynamite goes straight away right field fourth home run for him on the season. And this is now a two to nothing lead for the Yankees when you're facing any lead starter you know runs are going to be at a premium. I don't know if this shakes to starters confidence but you know what it does. It certainly boosts the confidence of the guys in your lineup. Shioca. So take a look at a pitch too low. So the Bronx bombers of course held this opposing lineup to only one run yesterday. So something like that today would give them a great chance at earning the sweep. This one isn't in the books yet but when you're going for the sweep and you have a nice lead like they do early on here things are looking awfully good for the sweep department. Support from his infield though is that's the third out weird way to end the inning. Yankees get a couple on the two run home run. We've played two gets now to nothing New York for the third set to get underway and that'll give way to the veteran's second baseman Rudnit O'Dore. Hey we're still in the early stages of this one only down by a couple of runs but it's really key for this lead up guy to try to get on and get a big inning started in field shifted well to the right. Here's the first pitch and he starts him out with a strike on the outer half. Pitcher wants to have a quick inning right here capitalized on the momentum his batters have fastball and he gets by him a swinging strike and as he might be trying to set him up here one and two stone cold take right there that fastball very well could have sent him packing back to the bench lay off the curveball that's in the dirt that time and it's back to even now at two and two swing in a miss as he starts the third the same way he ended the second with a punch out one away striding into the box Ronald Guzman he's hitting three thirty three in the series two for six ready with the first pitch here it comes turned on that one and crushed it just pulled it a little foul and he takes this one high one and one two and one count to the Rangers first baseman bases are empty one man out started to chase that time but then he wisely holds off for ball three I love the ability to hold up right there especially with count leverage. I know you want to get aggressive in the strike zone but he was able to notice that that wasn't his pitch and he takes ball four so a good job out of the nine hole in getting on base as we go back to the top of the order man the pitchers wondering how he didn't get that call busted him inside on a three one count the young thought it was just a tad off the plate tough to get the benefit of the doubt from the Empire when you fall behind an account like that though here it comes now to Andrews fastball just misses that's ball one no pitch on the way clearly working the bottom of the zone trying to get a ground ball for a double play popped him up the gashioka waits on it and he makes the catch for the second hour digging in for his second at bat hunter Cole he reached out a single in his first try. Yeah guys still the only hit in this game so far they've been pretty well shut down guys on the mound have really much control the whole outcome up into this point from the stretch back up the middle that's through for a base hit his second of the ball game there's a hard hit ground ball pitcher not able to get a glove on it hard single up the middle. Yeah. Watch your lips right there dad sent it back right where it came from Willie Calhoun and he'll swing and send a chopper to third on the first and the Rangers squander a good opportunity here as the side is retired so it's no runs on a hit no errors in two men left on we'll move on to the bottom of ending number three the Yankees lead it two to nothing. As the Yankees prepare for their third turn through the order fans of the Bronx bombers have been treated to quite a bit of production from this lineup so far this year they enter the day near the top of the league in both team batting average and runs scored so it's safe to say they're among the cream of the crop in terms of offensive production talking with some of the coaches earlier they all alluded to not only the high level of talent on this club but also the hitters tireless work ethic they praised the professionalism these players bring to their craft as a major reason for their success and they said the hard work breeds confidence when it comes time to compete in the batter's box. All right Heidi thank you cut fastball taken for strike one fastball just off the black and it's even at one hit hard on the ground a second diving effort here as he gets a glove on it and he'll make it to first easily on what will almost certainly be ruled in infield single and that'll bring up Miguel Enduro high and deep to left center field left fielder looking up those the dynamite a two run shot to left center twelve home runs for him now thus far as the Yankees start to pull away a bit it's now four to nothing well in just a little more than two innings of work he's given up two homers could be just one of those games for him. We'll see how much rope they give him. It's definitely getting shorter at the moment. Here's Big Aaron Jugg. Misses to one ball one so far over one with a fly out swing and a miss strike one borderline pitch right there but as a low ball hitter you can live with that as long as the umpire doesn't give him north as well. The one two is a breaking ball that can't find the zone and it's even at two. Well I'll tell you if he wants to turn things around that pitch is one he's going to have to start locating a lot better swing and this is also hit weld out to deep center. Boom goes the solo home run there for Aaron judge and even 30 home runs on the year and that'll stake the Yankees to a five nothing lead now nothing more demoralizing of three home runs in the first three innings of a game. There's having a guy's number and then there's absolutely owning him. This could be the latter the fastball in there at the knees for strike one over one for him here in this one really getting the better of him now at strike two.  Here comes the oh two pitch three runs already home here and he spoils another one off to the right here and we'll do it again still low and two. Now the pitch it's fouled away the next oh two liner towards second throw on the first in time one away. So one gone now in the inning and with that time for a check at the standings in the American League West as you get there where the Rangers stand entering play. Carlos Stanton now at the first pitch here it comes in there for strike one stuff has never been a problem with this pitcher. It's execution and location that has always been his bugaboo. And that's exactly what happened here. I know he's ahead oh one but he find the harder to play way too often. Count now a ball in a strike and he misses two and one when he's pitching effectively usually that two seen fastball is moving quite a bit but here it's just kind of flat and straight could be a big part of the reason why he's getting knocked around still only one out in the inning early and now it's even at two and two. Here's the pitch and he files this one off. Two two and this is swung on and missed four strikeouts already and that's out number two now at the plate Mike Tuckman over one here in the early going. Lynn looks in first pitch on its way bases are empty here with two men out a shot to first base and caught there to end the inning. So two home runs in the inning lead to three runs on the scoreboard on now to the top of ending number four. It's the Yankees five and the Rangers nothing next will be the cleanup hitter Joey Gallo strikeout victim in his first try. Yeah kind of shocked he got blown away with a fastball you could tell he was laid on that one and we'll see if he tries to cheat to something this a big 0 1 1 pitch on the way a bouncer to the left side and do hard fields it cleanly and the off balance throw beats him at first and that's a tough play. Now that opportunity now to take a look at some of the future players in the Yankee organization as our road to the show report spotlights a couple of guys that have been playing well in recent action Robinson Cherinos as he lays off a fastball too low for the ball comes into this at bat 0 4 1 in the ballgame is taken for ball two and this is sliced foul into the stands in right out of play. Now the 2 1 pitch is strike to swinging. Wow what makes it so tough to be a hitter is be able to hit and change his speeds right you're geared up for the fastball all of a sudden he pulls the string and throws you the straight change the dreaded equalizer lofted in the air out toward right center is underneath this one and he's got it for outnumber two coming to the plate now Danny Santana he got on top of one and was a ground out victim last time first pitch of the at bat on its way no runs to hits and no errors in the contest for the Rangers so far to an oh now Santana a native of the Dominican Republic he's a veteran of seven years at the Major League level outside three and oh now now with the base is empty I think he needs to be careful not to just groove one here just because it's three and oh he's a guy that could ambush you and lose one over the wall and the pitch that one's in there three and one got to believe he had the green light in that situation two outs three oh count this guy can certainly handle the bat that's a perfect situation to let him lose but I love the fact that he's key holding a certain area and it wasn't what he was looking for two out nobody on and this one misses high for ball four and they have themselves a two out base runner well they've been unable to get to this guy so they'll take base runners any way they can get him at the very least you make him work from the stretch and add to his pitch total so it's a runner at first with two gone and standing in a power thread in here the third baseman from the belt the pitch runner on first with two away late decision to swing that time and as a result it's oh and two this is a perfect time for him to break out that nasty change up great arm action on it and bury something in the dirt try and get a swing and a miss oh two once more three called as he can't get the bat off his shoulders side retired one left for Texas need to get it going soon it's five nothing just about set to go for the last of the fourth but before we do that here's Heidi Watney thanks Matt I talked with the Yankees manager Aaron Boone during the break about the team's offensive performance so far and flat out he was very pleased with the quality of their at bats he said they have done a nice job of keeping their swings inside the strike zone and not chasing after pitches they can't do much with the numbers say their chase rate in this game is under twenty five percent and with a bunch of runs on the board right now that could be a big reason why thank you Heidi bottom of the inning now and striding forward the designated hitter look boy even though they're up by a boatload early on in this one you can't get complacent and get lazy they got to keep the gas pedal down because this team that they're playing can strike and score a lot of runs to fall one hounded back up the middle fielded by a door and the inning begins with a quick outnumber one at the plate Mike Ford he went deep in his first at bat we'll see what he's got in store for us here and hey it was a breaking ball to boot this guy's a pretty good off speed hitter you could tell by that last that bad he wasn't fooled at all he sat back waited got the breaking ball and didn't miss it it's been a little bit of a rough outing oh and meanwhile this pitch right too far in and winds up hitting him well as a pitcher you never want to hit a guy but he's been struggling early and the hitters have only inside part of the plate so maybe this will help him reclaim the inner half and start to become more effective has to command it in there though so a runner at first with one man gone and up to bat next it will be the catcher Kyle Higashioka he's set here it comes and no swing apparently ball one some movement now in that Texas bullpen as a left-hander starts to get cranking down there that misses 2 and 0 this offense is absolutely feasting on these count leverage situations if he's going to have any chance of feeling good about his effort tonight this pitcher has got to get back in the strike zone get high and deep out to left field and that's into the outfield for a one out base hit the relay and it's in time as he's out at third as the good relay gets him for the Alan answers the call from Ben here in the fourth as they didn't get the outing they were hoping for from the starter and that'll bring up Tyler Wayne as he pops the first pitch foul behind the plate five runs six hits and no errors for the Yankees so far this one's down to third and that's through into left to base hit and the runner at third will put the brakes on here as they didn't want to chance it even with two outs nice piece of hitting right there he obviously recognized Cutter away stayed inside it was able to drive it the other way here's Miguel and to harm now in the dirt and block behind the plate the job to corral this quickly as the runners hold on great chance right here as a hitter to be really aggressive with two guys already on pretty good shot he's going to get a challenge pitch right here runners on first and third two away this is lying to left and a base hit and that'll get the run in from third boy this guy's having a great game here so far D world home run earlier than night and that they sit right there drives in his third run that in of this game yeah you drive to the park every day hoping your rhythm and timing is on point with that pitchers wind up and that's exactly been the case today he not only mixed in that big bond but now he's got three rubies to boot first offering on its way Aaron judge is in with two away as he takes a ball one and all from the stretch got to find a way to execute either a good fastball down the way or flip something off speed for a strike you cannot miss over the harder plate in these situations the hitter is on high alert and now a called strike that time as the zone expands a bit here it's two and one now three and one now two on two out with the base open here as a pitcher you have to be awful careful you just don't want to groove something here and give this guy a pitch and he can hit one out of the park on the three and one pitch rip down the line and he tries for the back end reach a third but it gets by the glove down the line and the route is officially underway it is seven to nothing when you're up by seven runs any time in a game let alone this early it feels awfully good they are hitting on all cylinders here but they have to be careful not to let off the gas pedal now he'll take a look at ball one over two from him so far in this one to minimize the damage here somebody's getting frustrated he's not used to getting hit around like this well nothing can make you question yourself on a mound more than three straight balls to a guy you know that you should go right after sometimes you just lose the strike zone and you don't know why he said here's the three oh drilled on the ground the short and a diving effort there but it'll come up empty it's a base hit and not in time as the run scores more that's an aggressive send there D-roll because this outfielder has a very strong throwing arm yeah and when you're sitting in the hitters meeting that stuff they go over so every base runner is on notice knowing that this guy's got one of the strongest arms in the league but they challenged him and it worked to the plate now Jean Carlos Stanton as the first pitchers have been high it's ball one a hidden two tries for him so far he's taken high above the zone this inning really feels like it's getting away from him out there as a reliever you can't let that happen nothing you can do about what's already happened and it's only gonna get worse if you're not focusing on the guy in the batter's box strike take in as that one catches the outer part of the plate hit on the ground down the first baseline and he'll step on the bag himself and the inning is over so they strike for three runs on five hits no errors in a couple of men left on onto the top of any number five we go the Yankees lead at eight to nothing welcome back to the Bronx as we check in with Heidi Matt I talked with the Rangers manager during the inning break about the team's offensive production at this point and he told me the quality of their swings needs to improve as the game moves forward he said they're searching for ways to drive the ball with some authority because it's just not happening for them today they haven't gotten an extra base hit yet so it's been a real struggle getting guys into scoring position but the key he said is not to panic sometimes you just have to fight through the downturns and keep your focus and energy high thank you Heidi here's the pitch and a called strike down in the zone nothing in one hey this is exactly the way you'd like to draw it up not throwing a lot of first pitch strikes but the bottom line is he's getting outs got him to swing out of his shoes on that one nothing in two a fastball here that will wisely lay off and it's one and two hey that 0 2 fastball wasn't even close but I'm hit right now I'm still sitting on that heater the one to a started this guy backwards couple of off speed pitches early followed by back to back heaters you can go either way he wants to go right now popped him up and he'll stay with it here as he puts the squeeze on it for route number one digging in Ronald Guzman he drew a walk his first time up here's the pitch a ball of no strikes one out nobody on that he wins it up one and one strike to take in a fastball that clips the inside black the one to this is swung on and missed so it's two up two down to start the fifth good job of making him chase a pitch for the strike out there yeah that's the advantage of getting ahead in account you can really force hitters to expand their zone to protect and when they're in that mode getting them to go after a pitch they can't do much with becomes a lot easier here's Elvis Andrus now now a swing and a deep drive to left Stanton looking up and good bye this one ain't coming back how about that a solo home run for Elvis Andrus number eleven for him on the season and they're now on the board those still well behind balls jumping in this one that's the fourth to leave the yard so far Matty V this is kind of a mini home run Derby D roll ball flying out of the ballpark today just great approaches by both lineups today we were around the cage during batting practice both were super confident and it's coming to fruition today strike one to start the at bat to wind up and the 01 strike two on a well placed change up around the knees great job on those last two pitches of varying speeds gave him a hard fastball and then he locked him up with the change up he lays off it to even the count two and two he struck him out his eighth punch out of the ball game and that one ends the inning one in the inning and it comes from a rather unlikely power source bottom of the fifth coming up it's the Yankees eight and the Rangers one set now for the bottom of the fifth and next it'll be the outfielder Mike Tuckman and he gets ahead oh and one bouncer up the middle and that's a base hit so the pressure is on to open up the inning plate now Luke Voight as he will look at a first pitch fastball for ball one he's over two in the game so far the 1 0 is laid off for ball two well that's another great hitting count here on 2 and 0 it's no wonder why they're up 7 the plot thickens here 3 and 0 this inning hasn't started ideally for him on the mound but here on 3 and 0 you have to have the mentality that you're only a strike and or a ground ball double play away from getting back on track from the belt kicks and deals down the line and left and that will end up a foul ball a runner at first with no outs here lying hard to the left side foul three and two pitch full count still pay three foul balls in a row right here searching for that put away stuff and that misses for ball four and it's first and second now with nobody out wow all I know is these guys don't need any more help to get on base believe it or not that's the first walk they've gotten they've done all their damage the hard way see if they can add to it here digging in now for the Yankees Mike Ford last time up he was hit by a pitch yeah Matty you're not lying last time up squared right in the back hopefully it doesn't step enough I want to see if he can get through something right here and a fastball close but ultimately ruled a ball one and oh I fly ball out to straight away center Santana is right there one down digging in and looking for more Kyle Higashiyoka one for two in the ballgame thus far first pitch of the at bat on its way no balls and a strike to count runners are at first and second with one away another one fouled off and he's quickly behind oh and two nothing in two count and the pitch still one and two he got a mistake right there but missed it can't foul that pitch off in a big spot oh two count hater caught too much of the zone here he comes again one two swung on and hit in the air down the left field line and that's going to fall for a base hit now a long throw to third but too late and he's safe at third Luis Garcia gets the call to pitch here and he'll try to sort this mess out he's going to try to at least eat a couple of innings for his guys so now to the plate Tyler Wayne as the first pitch to him is in there for a called strike one two hits in two trips for him thus far have set with the oh and one Garcia has tossed over 30 innings so far this season and over those innings he's worked to a whip of just a little over 1.3 so he's a reliable arm in terms of limiting traffic on the base pads and he lays off the pitch down and away ball to Garcia the former angel he signed as a free agent with this organization earlier in the season yeah he didn't have an opportunity to really get acclimated to this ball club showing up during the season is not always easy opening doors to a big league clubhouse and trying to get to know your teammates the best way to get to know him is to go out and produce bullet to first base back to the top of the Yankee order digging in Miguel Andujar and their runners at the corners now he's ready here's the first offering no balls in one strike runners at the corners two men out hard hit ball to second throw to second for the foreshad and the side is retired a run on two hits for the Yankees were through five here at the ballpark it's the Yankees nine and the Rangers one next will be the designated hitter Willie Calhoun and through five turns at bat they've only mustered a total of three hits not terrible but they're certainly not firing on all cylinders well it's getting a little bit too late in this game but this continues like this in today's game with so many dominant bullpen arms you certainly don't want to wait until the eighth or ninth to try to wake the bats up here comes the first pitch fouled off and he misses with it one and one very impressive outing so far as command has been spot on even when he misses his spot it isn't out over the hard to play he's throwing quality pitches one one and he turns this one around high and deep to center field center fielder going back still ranging back out of here to the deepest part of the yard so it's a solo shot to dead center homerun number sixteen for him on the year but they still faces seven run deficit man you can see the center fielder tracking the ball the entire way he thought he had it and he might tell you he should have had it but he just couldn't bring it back into the yard sometimes it's a game of inches folks here's Joey Gallo now as he looks at a fastball that misses off the plate for bowl one oh for two for him to this point he won all home is laid off but in there for strike one and this one's up around the eyes two and one hey if you're going to throw a pitch like that to this guy that's right where you want to miss any lower and he'll probably make you pay for it and he missed again high and away this time three and one looks like that bomb earlier and he kind of put this picture on the defensive that being very aggressive right now bases empty here with nobody out he loses him on ball four and don't forget he gave up a long ball earlier in this inning so you can understand why he wasn't too aggressive with him there when he got him to three and one he wasn't too anxious to challenge him ready for another shot now Robinson Churrinos he flew out in his last ad back in the stretch here's the pitch high in the air and deep to straight away left that goes Stanton still going back and this one is gone a homerun it's a two run shot to straight away left homerun number sixteen for him on the year as they try to claw back it's a five run deficit that's Dinger number six on the day between these two lineups I feel like I'm watching homerun Derby here guys Dan they're absolutely not going to cover off the ball I'm curious to get your take on this I didn't find it to be the truth I didn't mind hitting that night but a lot of guys say they see the ball better during the day you know what's funny Drow as I preferred to pitch in night games as opposed to day games I always thought it was advantage to the hitter and so far that looks like it's the case and this one right here they must be seeing the ball really well because they're just absolutely smoking the baseball right now Britten takes over on the mound here with nobody out in the sixth inning into the box Danny Santana just able to get a piece of that for strike one it was a walk in his last trip the 01 here's a fly ball well hit center fielder on the run he gets there to make the play for the first out of the inning digging in to try it again Todd Frazier is hoping to avoid the hat trick he struck out in each of his first two plate appearances so far come set here's the nothing and nothing pitch laid off but a cold strike is that caught the outside some action out in the bullpen couple of right handers starting to loosen up bases are empty one man out popped him up Torres backs up and takes care of it two away the back the second base here's rognett O'Dore now in his last at bat he popped out in foul ground yeah he's got to make an adjustment you could tell this guy's been struggling with the bat in his hands he's got a lot of frustration he's gripping the bat too tight he needs to relax take a deep breath and have a productive A B right here the 01 pitch try and tempt him with one of the dirt but he'll hold back here it's one and two did a good job to shorten up and protect the plate and he'll have another shot at it here bases are empty here with two men out neither guy willing to give in and the at battle continue another one two delivery hey this guy's a hard guy to put away he's following off some tough pitches two to count he just seems to keep hanging right in there now pitch on the way fouled away now the two to seared down the first baseline and that finds its way through for a base hit hey not an easy thing to do right there do you know what that stacked infield on the right side you hit it through where the shift is have to hit that in the right place at the right time yeah he found a good result right there Dan pitcher actually executed right there got him to hit it where he wanted to put good barrel good contact on that ball was able to find the hole stepping in now Ronald Guzman and so take a look at a slider here that misses for ball one he struck out swinging in his last trip to the plate a ball and no strikes here it is had him lunging at that pitch away and it's one and one now I mean that's a classic case of coming off your backside right there he lost his entire back leg was out in front he couldn't keep his hands back swing and a shot hit down the corner and that's going to wind up hooking just a bit foul so a missed opportunity there the one to misses for the second ball to out with the man at first good eye to lay off the slider there and he works it to full three and two here three to two out runner on first lots of possible outcomes on this pitch and he'll be back in standing up and he strikes him out here so he's able to stop the bleeding a bit as the side is retired so three runs on three hits no errors in a man left two three and four do up in the home half of the sixth the Yankees lead this one nine to four stepping in and ready for another shot Aaron Jones he homered earlier and is two for three to this point here's the first offer a swing and a drive sent out toward the middle shot here to left center field his second of the game as it's now a six run ball game well if you're just joining us that's the seventh home run hit so far in this game really unbelievable stuff. Yeah. Hey Matty this big ballpark as that short forks in right field you wrote but you can hit the ball on it just about any part of this ballpark. Yeah. This place plays sneaky small I know it's got big gaps but right field is so juicy as a right handed hitter you don't feel like you're going to get a little bit of a cheat not surprised by what we saw today he's got a hit in three at bats to this point with the 0 1 0 and 2 now thinking to count and the pitch and a good bite to that slider as he swings through it for the first out of the inning. Every pitcher gives up home runs some more than others now. But the best ones forget about them as soon as the next guy digs into the batter's box he showed me a lot right there by going after the next player into the box now Jean Carlos Stanton as the first pitch to him is taken low and away for Bowl one. He's working on a one for three thus far. It comes one or no good opposite field power here taken high and deep to right a ball that's carrying on the warning track he makes the catch now batter no center fielder into the box now Mike Tuckman. He scored after reaching on a single in his last time up ready to deliver. Here's the first pitch to out nobody on that misses downstairs for a ball one and one hit out towards second girl on the Guzman at first and the inning is over. Yanks able to add on one more via the solo home run top of the order do up to start the seventh. And this is now a 10 for ballgame. Jonathan Holder is on to pitch from the bullpen now to start ending number seven number 56 Jonathan Holder Elvis Andrus the next to bat it was a solo shot for him in his last at bat. It doesn't look very promising so far on this one as we move into the later innings down by a bundle. It's time to get some base runners and hopefully a long ball to get them back into this one and that's waved at missed for strike one and here's a pitch high and tight for a ball one and one two strikes to the Rangers shortstop the one to swing in a ground ball to third. But this is a foul ball as the count holds steady at one and two fastball well outside. This is a fun guy to watch when he's up there really battles doesn't take any pitches off he's a grinder always seems to make it difficult on the opposing pitcher. Got him now at play Hunter Cole he was sat down on strikes in his last at bat. He's ready. Here's the first offering right against righty as this is taken for a ball. It's one and all. Now here's the pitch ball in a strike one out nobody on a ball and two strikes now still one and two as he fouls it away he strikes him out as well. So make it back to back punch out here to the first two men he faces out of the bullpen. No problems for him on the Mount since he's come out of the pen to start this inning. That's back to back case and he's making it look pretty easy. This has the makings of a good outing so far. Willie Calhoun as he'll take a look at a slider that can't make it back to the corner it's ball one. He's got a hidden three at bats to this point on a home bases are empty here with two men out off speed pitch in the dirt as he takes it for a ball. Those were two great executed pitches right there away from this batter. He can hurt you in a second. I don't think anything's going to leak out over the heart of the plate. The two one count three balls and two strikes look like he tried to elevate a fastball in that two to pitch there but kind of over did it with a pitch that high. It's pretty easy to lay off if you're the hitter. He takes the turn and heads per second and now that will hop over the wall so he will be at second here with two away on a ground rule double. Just a great approach at the pitch and he takes that pitch on the outer half and goes with it. He clearly hit it well because it bounced right over the wall for a ground rule double standing in now Joey Gallo and she'll take a look at a slider here that finds the zone for strike one. He's hitless in his two at bats so far one count. Here's the pitch tough spot to hit here as a hitter you have a base open so you have to almost be trying to think like the pitcher is he going to try to pitch around behind him here is that pitch misses its two and one now to the Texas left fielder a shot down the first base line and he'll step on the bag himself and the inning is over. Danger averted following the two out double more to come on the show Sunday baseball after this. Now is the D.H. He'll start things out here in the bottom of ending number seven. The first pitch even though this guy's a righty hitter he's going to get pounded with that two seamer. He needs to make sure he catches this thing out front if he sees that pitch again. Now a fastball for a called strike it's one and one one of the best ways to keep a guy uncomfortable is to pound him inside. They're doing that and this one caught the zone on one fastball that misses just off the inside part of the plate it's three and one Mike Ford waits on deck that misses ball for its elite off walk to start the home seventh and Mike Ford perhaps he can drive another one out of the park just like he did back in the second he set and the pitch slider against the outside that's a strike swing and a miss on the slider and he's quickly behind nothing in two so back to back sliders for strikes does he come back with yet another. Hey that's back to back really good sliders that wouldn't be surprised if he threw another one right here looks like he's got that slide ball in its back pocket right now swung on and miss really fooled him that time for the first out got him with a good high fastball there. Danny we see a lot of that pitch and strikeout situations these days. What makes it so effective. I think Matt would makes it such a tough pitch as you're changing eye levels that fastball up looks so enticing to hit that you think you see that ball as a hitter you think you can drive it but it's really hard to get on top of that good high hard fastball fastball taken but that gets the zone for a strike so far two for three in this one and there's ball one not a surprise to see that low splitter there anything with downward movement like that is going to be at the top of the list in a double place situation one and two to the Yankees catcher and a good pitch here but this is taken for a ball as the count moves to two and two now on the Yankee catcher has a look now the pitch and a swing and a miss as they got him with the slider there two away. Well that's just a quality pitch right there. The location was excellent because if it's put in play there's a good chance it's on the ground for a double play and a strikeout always works too. At the plate now Tyler Wade and that will conclude matters here in the seventh Yanks leave one there up comfortably however it's 10 to four begin the eighth and that'll bring up the catcher Robbins and Chorino's the last at that many we heard this guy's a good fastball hitter he got a fastball didn't miss it. We'll see if they pitch him a little bit differently this time and mix in some off speed pitches and it's fouled away wind up and the 0 1 and this misses the outside corner so it's knotted up at one and one as mentioned early in the broadcast this series finale had the potential to result in a series sweep and at this point in the game it's looking rather promising it ain't over till it's over well this one's just about over with the team playing as well as they are and leading by as much as they are this one is pretty much in the books throw on to first in time so the leadoff man is set down to open up any number eight. Well this has been a bullpen game for some time now but let's go back and review the performances of the two starters neither of whom turned in and outing to remember digging in the switch hitter Danny Santana no hits to this point the first pitch on its way bottom part of the zone a good changeup gets the call and even sweeter of course is getting that series sweep in your own ballpark in front of the home faithful so we'll see if they can send these fans home happy. No doubt about it fan base is excited they are all out in full force coming to the ballpark hoping to witness a sweep and it looks pretty good at this point from the first pitch the one one pitch ground ball sent back up the middle and in the center field as he's aboard with a one out single love the ability to push that ball the other way right there. Nice knock to the opposite field. That's a switch hitters delight the ability to use all parts now Todd Frazier and so watch one miss down and in for a ball one and all as we near the end of this one I think it's safe to say that the story of the game has undoubtedly been the long ball. Guys what do you think about what we've witnessed. Well as a former offensive player I absolutely love it kudos to both lineups for doing absolute damage today one of the most fun watches of the year. You know D-roll what this shows me this new age way of guys going up there and they're swinging.  Nothing doing for the Rangers and that's not what they needed down 10 to four. Jesse Chavez comes on to the left now hoping for better results than the other arms that they've run out there in this one ready to go for the last half of the inning and striding into the plate it'll be Miguel and do hard crowd in there to start the at bat it's one and all when you've got a guy that throws a good two scene fastball you have to be ready for him to try to run it inside and jam you good job to lay off that one but I wouldn't be surprised if we see it again quick enough and that'll move the count to one and one now here's the pitch Chavez has tossed more than 60 innings on the year and has an ERA he'd like to see come down a bit starts the day in the high fours connect there it's two and two that was ugly howdy if you're waving at me there's a fastball well off the plate for a ball Aaron judge waits on deck three and two pitch count remains full three and two neither guy given in here's the next one there's a swing and he sends a ball high in the air into left field solo shot here to left his second home run of the game as this is now a seven run ball game Aaron judge against right hander as this is a ball one and all two home runs all ready to his name in this one and we'll see if he could possibly strike again is swung on and miss strike one and now a left hander will start to get ready in the bullpen here it comes on one and one rolled slowly down the third baseline but a foul ball one and to the count now here's the pitch too much bite on the breaking ball that time as it's well off the outside swing and a miss as he ran the fastball right by him for the first down coming to the plate now Torres who looked to bounce back after striking out his last time up yeah and he didn't put up much of a fight either Matty got to find a way can't go down three pitches I don't care if you're staring at him or swinging him you have to find a way to make this picture work a little bit harder all strike at the knees one and one bases are empty one man out sharp brown ball the third ball and it eats him up a bit in time to first in there or two away well if you're going to bobble a ball you have to hope it's when a guy is lumbering down the base pass he's no speed so that was a good job to stay calm and make the recovery throw so here's the cleanup hitter Giancarlo Stanton it was a fly out for him in his last trip almost Matty almost went deep his last day be certainly just missed it with this guy's big power he's feeling pretty good at the dish look for him to try and get on something and drive it out of the yard this a big strike one to start the at bat wind up and the oh one and he lays off for ball one two out nobody on no offer on that one two balls in a strike now the two one misses above the zone for a ball Mike Tuckman would be next if they can keep this ending alive called strike two and now it's full three and two a pretty aggressive pitch right there up in the zone surprise he didn't offer at it bases are empty here with two men out for a ball offer from Stanton it's ball four so he'll head down to first well the reason power hitters generally draw more walks and other guys is exactly what we saw right there pitchers work around them and nibble the corners a lot more so they don't get burned he made some good pitches but he just couldn't get him to chase enough out of the zone settling in now Mike Tuckman he was a ground out victim last time up from the stretch and now he's out in front of the ball on first with two away in front of the change up and he can't keep it fair two strikes on him now the one two out in front as this is pulled foul into the seats swung on and missed and that's the final out of the inning so one run on one hit no errors in a runner left we played eight full the Yankees lead at eleven to four Tommy Kingley comes on from the pen hoping for the ninth number forty eight Tommy Kingley here's the left-handed bat of root noodle door starting things for his side in the ninth as they face the improbable odds of trying to come back in this one yeah not a lot of hope for them at this point these guys know these bats still count at least for their own stats you can't mill in your chances as a professional first pitch on its way here we go with inning the first pitch misses for ball one starts to go around but the home plate umpire says he held up ball two now the two oh he's looked at for the first strike this guy's got an eighty nine mile an hour change up there was a time when eighty nine was a pretty good fastball to two and two now I think it's about time to choke up on that bat get that foot down he's awfully tardy right now a full count for O'Dore three balls and he's been a great job so far by the eight hole hitter if he finds a way to get on base this could spell for a huge in the three two pitch swung on and missed he got him on strikes talk about blown it by a guy geez I mean that fastball was way behind him when the swing came through the zone I have to think he was looking for something off speed and he just couldn't pull the trigger on that fastball the box Ronald Guzman as he'll go into the foul territory 0 4 2 from him so far in this one set here's the 0 1 big swing and a miss at the fastball and he's behind in the count 0 1 2 that's just too much velocity upstairs to get good wood on it's going to have to lower his sights good job to spoil that one away and he stays alive struck him out struck him out again I should say his third punch out of the game man I love watching a guy who just rears back and blows smoke by a guy at the letters that's the ultimate challenge pitch and for me personally watching hitters swing and miss man that's a sight of beauty hey Elvis Andrews as the first pitch misses to him it's ball one he comes into this appearance in the midst of a one for four day 2 and 0 playing in a ground ball this should do it field of cleanly throw on to first and the series sweep of their rivals at home and I don't care who you roll out there against these guys that's 10 wins in a role for them so they feel like they could beat anybody in a league right now and they're making it look awfully easy to eleven four at the end of this affair the Yankees took the lead in the second inning and rode that until the very end James Paxton with his fourth win this season Lance Lynn Cross in the losing effort so that just about does it for Mark DeRosa Dan please act Heidi Watney and our entire crew I'm Matt Vaskers and you've been watching MLB the show for more make your way over to the show nation dot com


Um, I know a lot of speakers have said this, but it's so nice to be back in my house. My cats wouldn't laugh at my jokes when I did talks. You all laugh at my jokes, right? You already did. It wasn't even a joke. So I appreciate that. Uh, and hopefully you're not all too hungover today, right? Cause this is just like a real light, no technical stuff presentation. Okay, good. So, let me take you back in time. This is Mozcon 2011. This is the very first Mozcon I ever attended. It looks a little bit different, possibly smaller than what we have now. I went back and looked at the agenda. There were talks on content marketing, link building, paid and organic, working together, analytics. This is the same kind of stuff that have been on any SEO conference agenda, you know, for the last 11 years up until this Mozcon. But the ways in which we did SEO 11 years ago, a little bit different than how we do things now. Then you could just like say the keyword 11 times and the title tag and then be magical, right? You just rank number one forever, a little bit more work now, but the tactics have changed, but the fundamentals of SEO have not changed. We want our websites to rank well. We want them to beat our clients or our website's competitors. We want our customers to visit our ranking first websites first and we want them to buy what we're selling. That's the fundamental goal. This is why we all have jobs. So you think after all these years we'd have this stuff nailed, but it's actually gotten harder, not easier to figure out how things are going and if we're doing a good job, right? Add blockers, didn't used to have those. Third party cookies, are they going away? Are they not going away? Who knows?  We spend so much time and effort thinking about how to get people to our websites, but we don't do enough to make sure that we're actually making those visitors are happy with what they're seeing when they actually get there. All that work you put in getting people to the website really doesn't mean anything if they don't care for what you have to say. So why is the actual is this thing on part of SEO so difficult? One metric that everyone's used at some point to determine content success is the humble page view, but realistically what does a page view actually tell you? You think someone opened up a page, it's a view. They looked at the page, right? Maybe they didn't.  That was a page view.  Also a page view. You probably have left a tab open in your browser for weeks thinking I'll read this one day, I'll never read it, but you think you will, right? Also a page view. Do they count as much as the person who actually read, engaged, enjoyed what you had to say, did the thing you wanted them to do? I don't think that they do count as much. But really, if page views is your only measure of success, then yeah, they would be equal, but they're really not. How are we going to fix this? This isn't going to do it, sorry. Google Analytics is not the solution. It's actually part of the problem that got us into this mess. Because to Google Analytics, all page views are created equal. And the new Google Analytics GA4, also not going to fix things, so sorry. I do like GA4. I even have stickers. I find myself a kick pointer and get a sticker that says I heart GA4, even if this is a lie. I mean, we can all complain about GA4 at lunch, I promise. But the thing is that you're putting the data in, and it's not necessarily going to give you what you need to get out of it, right? It's page views are still there. Switching to GA4 isn't magically going to make your data better. It's not going to magically improve your measurement. You have to change your approach to content success. So how are we going to do that? To start, we're going to think about content success from different perspectives.  And even different pages on the same website will have different measures of success. So while I'm going to talk about the different ways you can measure content success, not every method is necessarily going to apply to you. Now, time to ask one of my favorite questions. How many tabs do you have open right now? Five, 10,000, 12, I don't believe you. You counted on purpose. That's nice. Thank you. I'm not going to tell you how to live your life, but I am going to say that I have this Marie Kondo philosophy to tabs, right? If that tab isn't going to bring you joy, you should probably close it, right? Just like declare browser bankruptcy, because what happens is all those tabs you have open every time you open up your laptop and it wakes up from a nap, a page view is sent. Every time you are on your mobile device and you look at all those 80,000 tabs you have open in Chrome on your phone, you think, why is my phone running so slow? That's why. Page views are sometimes sent. So that page, you don't actually look at it. It's just sitting there in your tabs waiting for that one bright, shiny day in the future. You might click on it again, which is really the dream of any browser tab, right? Maybe to look at me again one day. But it's actually sending page views. And you're probably counting them and thinking, look at all the page views this page has. It's just people hanging onto that tab forever. It's not page views. It's just people thinking they might read it later. So the question we need to ask ourselves is how many of your visitors are tab hoarders? Which is what I lately referred to all of you. I'm not a tab hoarder. I never actually have been. So it's not like I learned this and then changed my behavior. I just am always a very, like, browser minimalist.  But for the browser, very few tabs. So how many of your visitors are tab hoarders? To answer this, we have to ask ourselves, how was the page loaded? So was it loaded through navigation? Like, they clicked a link internally or, say, from Google Search. Was the page you from a reload instead? Which means that someone actually refreshed the page.  I don't know what you do. Just kind of wave your hand over it, right? Or the browser could have woken up from a nap. And then the browser checks to make sure that all those tabs are still active. And so it reloads all of them. You've probably seen this happen multiple times. So if it was reloaded, we know the visitor had it open already and is coming back to it. Then the next question is, what kind of tab is that page loaded in? Was it a new tab or an existing tab? Because lots of people right click and then choose open a new tab, right? And then if they have lots of tabs open, how are we supposed to know how they're navigating the site? Because they've got your site open in six different tabs, right? But if it was a reloaded page in an existing tab, we can probably safely assume that that is the result of tab hoarding. And then, of course, as I mentioned, how many tabs of your website does this person have open? So if this person has opened up, say, 10 tabs of your website, it's going to be really difficult to tell any sort of navigation path because they're probably flipping back and forth. Google Analytics cannot account for people switching between different tabs. It's something that broke Google Analytics from the moment the tabs are introduced. So it's actually really easy to get this information. It's shockingly easy. So here's a sample of the data from our website. This report is built in Google Data Studio using data that's generated in Google Tag Manager and sent to GA4. This is the GA4 data source in Google Data Studio. The navigation action is how they got to the page. So they reload, they navigate, they back or forward buttons, or click back or forward, even on your mouse if you use a mouse key to go back or forward, it recognizes it. And then the tab type existing or new. Average number of tabs open is the average number of tabs. Not the total that they have open, that would be far too large. We also can't measure that. We can't escape the analytics of the current tab. But we can know that they have, for example, one on average people who are looking at the home page had an average of 1.5 tabs open of our website. So before you ask, yes, there is a link at the end of the presentation so you too can generate this. I promise it is very easy. I am not a developer. If I can do this, you can do this. I assure you, it is my promise to you. So how to set it up is the boring part. Let's talk about the interesting part. What are you going to do with this? So remember, if it's a reloaded navigation existing tab, this person is a tab hoarder. And so remember, it could be the refresh key. It's probably not the refresh key. It's very unusual for people to use this. I'm pretty sure the only people using refreshes, especially hard refreshes, are marketers who are saying to the web developer, I'm not seeing the change yet.  So, yeah, we all heard that before. If the page is open, it's a reload navigation and existing tab. It's probably the result of a tab hoarder. So this is an example of this data aggregated from one of our clients. The percentage of tab hoarder's column tells us what percentage of those pages were the result of a reload and navigation action and an existing tab type. I can't show you the actual URLs, client data, blah, blah, blah. But I've included some hints as to what type of pages these were. Let's see, third one down. It says items added daily. 74% of those page views are from tab hoarders. So, one of the goals for this client was to get new people to the website, fresh page views. And they're like, wow, so many people are going to this. It's like a promotions page. And unfortunately, it's only 25% of the traffic is actually new.  And that's both depressing and insightful, because it's sad, because your reports are wrong and you were lying all this time, but you didn't know it's okay. And then the other half of it is, well, now that you know, you can actually do something with this information. So take that 25% of that 1600 number and you know that those are the fresh page views and then you can say, how did those particular people get to the site? Or how do people who are tab hoarders get to the site and how can we encourage them to maybe sign up for our email newsletter instead? You know, there is some light that comes out of the darkness when you realize exactly how many people are tab hoarding, which is a lot of you, shame on you. So knowing is half the battle. You can expand on this information. You can say, you know, what is the source of these tab hoarders, et cetera.  So maybe you said, you know what, I'm just gonna look at conversion rate for people who aren't tab hoarders, which could positively influence how you calculate conversion rate and make your site look a lot better and actually better reflect the true reality of what's happening on your website. You can learn with all kinds of other information to better understand your visitors. Next question. Do your reports include the long-term or just the short-term? I'm sure you have very nice reports. I'm sure they use time periods to report on. Last week, last month, last quarter, et cetera. But none of them are probably since the beginning of your website, right? Because that's a lot of data, isn't meaningful, et cetera. But I would encourage you to rethink that and think, well, why not? Why would you not include all the data or all the information since your website was launched? Because if you're looking at, say, your most popular pages in your report, which you probably are, most people include top pages in a dashboard, you're only looking at top pages in that time period that you're reporting on. And what you're missing out on are the quiet performers that have been around since the beginning of the website, who day after day bring in tons of page views but may not be recognized because maybe they're not as flashy as that new blog post that just launched and got a whole bunch of traffic for three days and then dropped off, but those three days of traffic makes it look amazing. So the first way to answer this is to ask yourself, how long has this page been around? So we need to figure out when the page was originally published. Depending upon how your website is set up, this can be easy or difficult. If you use, say, WordPress and you have Ghost in the code for the website, you'll see that there's this meta property article published. You grab this information at Google Tag Manager. Again, on the link at the end, don't go there early, there is JavaScript that you can copy and paste into your Google Tag Manager to grab this information. This is like real stuff that we do. So then you would grab this date and save it in GA4 along with the page view. So now you know this page was viewed. This was the published date. If you don't use WordPress, if you have, say, schema structured data, you can also grab a different piece of JavaScript also in the link at the end just to grab that information as well. Again, save it along with the page view. And you can also, if you're gonna be clever, grab the modified time as well as the published time. And because it's saved with every single page view, then you can start to see, I modified this post. Am I seeing an increase in page views per day or a decrease in page views per day? Did the change I make to the page actually improve things? This is a really nice piece of information to be able to use for long-term content analysis. And you say, Dana, I have none of these things. My website is in a custom CMS and the developer hates me. What am I supposed to do? So I have been there. We have a site right now that we're thankfully redesigning that I think was built on Ruby was like, right? Those are choices that they made. Yeah, it's pretty good. I'm so glad we're redoing it. Anyway, you couldn't change anything. It was just like the technical audit was basically one page that said no. It was, oh, this isn't why you're ranking, all of it. Yeah, so anyway, what we ended up doing was actually doing a streaming frog crawl on the site and then scraping the date because it actually was on the page itself but not in anything useful. So we just did a streaming frog crawl and scraped the date using that custom extraction option and then saved it in a spreadsheet. There's ways to do this. Of course, if you have a million-page website and you don't have access to this, like, those are problems to hire much more technical people than me for. But for smaller websites, there are definitely ways to get this kind of information. So you know now when it was published. The next thing is how many views does this page or post have? So when you actually set up this report in Google Data Studio, because I trust all of you will dutifully go out and do this and then report back later, you'll set the time period to be the advanced option. And so for the start date, you set it to be the day that the very first page or post on the site was published. And so just look through the data that you get and figure out what date that is. This is actually the client that had the horrible website. It was, yeah, the horrible website was published March 2018. Not that old either. It's not only to spend money on trash, but like spent it recently, it was very sad. Anyway, and then the end date will be today minus one date. I know no one from the company made the site is here, so I can just talk crap about it. Hopefully not in the live stream. That'd be awkward, wouldn't it? Although I don't think they know I'm talking about them, but anyway. So anyway, by doing this, the analysis is always up to date. And the actual analysis itself is done in Google Data Studio. There's a function, don't be scared. It's like Excel. It's called date diff. And in this case, we're saying, tell us the number of days between the published date we have saved in Google Analytics and whatever the current day is again. So this way, the information's always up to date. Make sure to change the time zone, this is set to Pacific Time, to the time zone of your Google Analytics.  Then it's a simple matter of math. Page views divided by the number of days since the page was published. Very simple at this point. And then you get something like this. So I had to block the URLs again, client data on the SAD website. So I really like using heat map option in Google Data Studio because it makes it extremely obvious where the really good stuff is. So you can see, for example, the fourth option down, it has 18,000 page views. It is a page that was published relatively recently. But it does not have as many page views per day as the other top three posts, which were published, you know, more recently. So I think it's a matter of you're looking at the pages that are delivering consistent traffic over the long term, but maybe aren't as sexy as a post that suddenly looks like it's a traffic rocket. And actually I can tell you that this fourth post down was a COVID-related post. So that's why it has all these page views. But again, it's not necessarily as good as some of the other pages on their website. But that's the post that gets all the attention because when they look at their reports at this more recent time period, that's what they see all the time. They don't see the quiet performers over a long period of time. So then you can look at these top three page views per day and say, all right, are these pages converting? These are the pages that day after day bring in the most traffic to our website. Do they actually perform for us the way that we want them to? And then if you look, say, further down, you can see them other pages that have a good number of page views. They might be relatively recent. They have a low number of pages per day. If those were published relatively recently, is there something that we can do in order to improve that? You can really set like a baseline. This is the expectation of pages per day that we would have for a page or post when we publish it. And if this isn't reaching this benchmark, then maybe we need to improve something on it. Okay, next question. Did someone actually read what you had to say? So if it's video, you can tell that they clicked on it. They watched some of it, whatever. It's lots of people love video. I'm not one of them, but other people enjoy video. Video you can measure. But actually the reading part is really difficult. So content consumption is a metric that we made up several years ago and it measures how long it would take someone to read the content on the page and then sees if the person stayed long enough to read that content, and then if they actually saw all the content on that page. If they sit on the page long enough to read it and they saw the whole thing, the content is consumed. If they scrolled, but didn't stay, they skimmed. If they stayed, but didn't scroll, they hoarded. And if they didn't do any of those things, they abandoned. So we published this post back at MozCon 2018. We gave away a Google Tag Manager recipe. So it's now updated. To use GA4, it's also significantly simpler than it was back then, because things have gotten a little bit better in Tag Manager. And most excitingly, we now have a WordPress plugin. So you can actually install this on your WordPress website and start measuring this right away. Thanks. It's, I was very excited when our developer Renee put this together. It's great. So I'll have the link at the end again. But you don't need to be using a WordPress website to do this. There is a Google Tag Manager container that has everything you need, including lots of instructions on how to set it up. We are running on all kinds of websites. Okay, so next question. Could the visitor actually do the thing you wanted them to do? Because you include conversion data in your reports, but did you consider if they could actually convert? It's kind of unfair to be measuring conversion rate if the person couldn't actually do the thing you wanted them to do, right? How are they expected to convert if they never saw the button or the purchase link? Or, you know, it just wasn't visible to them. Can't expect them to convert, right? Not fair. So here's an example, and I'm picking on Moz, sorry, but it was a nice, safe example. So here's the screenshot of the Moz homepage taken on my enormous desktop monitor at home. You can see the tiny Moz per free button clicking, kind of peeking out at the bottom. But on mobile, of course, you don't see that right away. You see the CTA from MozCon. And if you scroll down, then you see the button. So how many people are actually scrolling down far enough to see that button? You might be tempted to say, well, I'm gonna record scroll depth, and that'll tell me how far they're scrolling down. But, different screens, different sizes, and that means the scroll depth varies from device to device. So to find this out, we use Google Tag Manager to listen for when this button is in someone's view. We set up what's called an element visibility trigger. Again, it looks technical. It's really, really not. If you open this up, you'll see, it's just the only thing you really have to think about is this element selector field. So we know that the class of that button, again, like you should know the tiniest bit of HTML to figure out the class of the button, is this, I think it's like JS dash primary CTA. So we're just saying, look for anything that has this class, and then you have a tag, and it says, hey, a CTA was viewed, and it fires off into GA4, and then we know that it was viewed. If you only wanna record, say, the try and roll is put a free button, because the live stream button also uses the same class, then you would add a condition to this trigger. So you're saying that the click URL starts with moz.com slash checkout slash free trial. Now you say, well, it's clicked, but click URL, but they didn't click it. They don't have to click it. It's the URL that they would go to if they clicked it. They don't have to actually click it for this to be active. So you can limit. So here's an example of the kind of data you'd get out of this. Let's see, you've had 1,000 visits. You had, you know, should that be 100 conversions? Math is hard, guys. I think I did it wrong in the next slide. Cool, 10 conversions, 1% conversion rate. Very sad, no raise for you, no promotions. You're bad at your job. How about instead, you have 1,000 visits. 250 people saw the CTA. You had, I think this should be 10 conversions, guys. I don't know anymore. Math is hard. This is why I use Data Studio. We'll correct this later. Anyway, but the point is that you had more conversions. And now you have this 40% view to conversion rate. 40% sure looks a lot better than 1%, doesn't it? And now you know, wow, the CTA is really effective. Maybe more people should see it, right? And so then you know, hey, this wasn't my fault. I got lots of people here. They would convert if only they saw the thing that we wanted them to do. It won't always necessarily be this clear, but sometimes it really is. Sometimes it's like, hey, they literally can't see the button. All people want to do is to be told what to do, right? Just tell them where the button is, click this thing, then they'll do it.  Well, because they couldn't do it, guys. They couldn't convert. So there's some options. But are all the things I just talked about success? Helen will just talk, go on, you wonder. But do all these things together, do they measure content success? Yes and no, because there's one more question I want you to ask yourself. What is the point? Why are we here? Existential crisis time. But it's a good question to ask of every single page on your website. There's a concept called jobs to be done that you might be familiar with. Thank you, Noah. The jobs to be done is what is the job of this page and is it doing this job? Like why does this page exist? Which is a good question to ask in a content audit anyway. But in general, some pages are gonna have different roles. So if we know that, for example, some pages are focused on content consumption, some pages are focused on conversion, some pages are focused on moving them on as quickly as possible, if we judge all pages on the same metric, again, not fair, the theme of my presentation is life should be fair, which I know it's not, but let's pretend. So if we say, for example, dwell time is the only metric on our website that we care about, okay, but what if it's something like a sign up page or purchase page? You don't want them dwelling on the checkout page. It's probably not a good sign. Oh look, we have a 10 minute dwell time on our checkout page. Very bad, right? Why would you consider that to be a success metric? So you can't look at everything exactly the same. So we can organize the site's pages by job. What is the point of that page? So for example, you can use a spreadsheet that you look up values against. This is against some pages from our site. Or we use something that's on the page itself. So on websites in WordPress that we build, we have a dropdown and you can choose the page purpose from the dropdown, which is, this is a customizable list. And then that's exported as a meta tag. And then you can use the same JavaScript that I showed you earlier to get the published date to grab this meta tag data and save it along with the page view. And now you know what the purpose of that particular page was. Then you can use that purpose to keep your reports focused on the goal. Because you can only then include the pages. Say you have a content conversion report. Only include the pages on that content conversion report where content conversion was the goal. Only include the pages in the conversion report where conversion was the goal. And it's not necessarily complex because you're taking this data and saving it in Google Analytics along with the page view. So you don't need to do a lot of extra work to make this happen. It's just all in one place. It makes it a lot simpler for reporting as well. Because remember, ignoring what doesn't help you is just as important as looking at what does help you. Keep this in mind every time you look at your data, every time you create a report.  Are you including pages in your conversion analysis that are actually fair to include them? That isn't the point of that page. For example, you have conversations, I'm sure you've all had conversations like this and they say, oh wow, the conversion rate for this page is really bad. And you say, oh well, people can only see that page if they've already signed up. So yeah, the conversion rate is bad because they already signed up. Don't include that page. Don't have it there. Don't introduce that element of doubt into the client or your boss or the leadership team or the board's mind when you present this data. Only show them what matters because they'll ask weird questions about stuff that doesn't fit the pattern that they're predicting to see. So don't say things like, oh well yeah, this page converts better because it's a job to convert. Well yeah, then don't include the other pages where their job doesn't convert, right? Like the homepage shows up a lot. On top page views, what is the homepage's job? Literally to move people to other pages of the website. Why would you include it in a content consumption report or in a conversion report? Its job is like the, why are you here? Great, let's send you over here. It's the, I Googled this and I didn't know where I was supposed to go so I ended up on the homepage part of marketing. Ideally, right, we all know this is SEOs. Ideally people Google stuff and they end up on the right page for what it is that they're looking for. They shouldn't be on the homepage, that's the bad place. So why would you include that in your report? Just only show the information that matters for the question at hand. That means that when you talk to clients, your conversations are all over focused. When you talk to leadership, they're not asking you weird questions that you're like, I feel like you're not understanding what I'm telling you because that question makes no sense. Don't give them the data that's going to confuse them, right? Marketing is not their job, it's your job and it's also your job to ensure that you're telling them a clear narrative and introducing as little noise as possible. So, here's the link I promised. I'll leave it up for a second so you can all dutifully go to the website. Lots of information on there including a link to sign up for our new course called Analytics for Agencies, which will be out this fall. Everything I've talked about is at that link. Questions, of course, you get stuck. You can always contact us or tweet us and thank you very much.


Hey guys welcome back to another week of what's for dinner. My name is Andrea with food inventory adventures in food This week I'm sharing for simple and delicious recipes using ground beef and I'll make sure to leave links to all the recipes in the description box If you like this video, please give us a thumbs up and make sure to share and subscribe It really helps our channel and lets me know that you want to see more of these types of videos So let's get started Hey guys, so for dinner tonight, I am making Korean ground beef Howard and I love Asian food And this is a really quick and simple dish. So in my skillet, I have one pound of ground beef It is lean ground beef and to that I'm going to add this sauce mixture So in the sauce mixture, I have garlic. I have brown sugar sesame oil ginger and Soy sauce and so I did double the amount of sauce because Howard likes his a little bit Saucier, so I'm just gonna pour this in and Then I'm going to stir it up Very well, and I'm just gonna let this simmer Um for about ten minutes or so until all of that liquid is absorbed in the ground beef And I've got my rice going it's steaming and I'm gonna serve this over rice So I will be back and show you our plates Okay, so here are our plates here is my plate like I said, I just served it over some White rice and then some green onions. I had some leftover broccoli in the fridge.  I don't care for it. So Zucchini so I'm not having any and he's also having some broccoli and then his avocado So this is what we are having for dinner tonight and we'll see you guys next time Hey guys, so for dinner tonight, I am Trying out a new recipe and this is from an old cookbook that I have I haven't seen this exact recipe online So I will include a screenshot of the recipe so that you guys can make it But in my skillet, I have one pound of ground beef that I seasoned with these flavor cubes I've talked about them before on our what's for dinner videos. I know there's a little bit of a glare But you just add in one of these cubes And they season an entire pound of ground meat. So I have that in there and to the Meat, I am adding in two cups of Um, a chunky marinara sauce. So in my pantry I had this jar which is not quite two cups. So to make two cups. I added in some just baria pasta sauce So that's Harrison coughing in the background. So I'm just going to add this to my meat mixture I also have some Spaghetti noodles that I have cooked as well and I drained them. I did not rinse them I did add a little bit of butter so that they wouldn't stick together So I am just going to mix up the meat and pasta sauce and then add in the spaghetti rules All right guys, so I have my oven preheated to 350 degrees And I have an 11 by 7 pan that I have sprayed with cooking oil And so what I'm going to do is put half of the spaghetti mixture in the pan And then it calls for shredded provolone But I have this sliced provolone that I needed to use and it also calls for cheddar cheese So I'm going to put the spaghetti mixture down layer it with cheese Put the spaghetti mixture down again and then top it off with cheese And then bake it until the cheese is nice and melty uncovered for about 20 30 minutes. It said so Let's get started Okay, so here it is So I'm just going to go with it. I'm using I'm just going to follow the recipe I feel like it looks a little dry and like you could use some more cheese But we'll see I'm going to bake it and I will be right back So here is the spaghetti casserole and I tasted it and I do like it It is not very saucy as you can see if you prefer more sauce You're definitely going to need to add some more to this recipe, but I like it as is And I decided I just didn't feel like making a green vegetable tonight. So we're not having one And for garlic bread, I had some leftover hot dog buns from the other week that I had in my fridge that we needed to use So I just added some garlic butter to it and tossed them in the air fryer And we're just splitting a hot dog bun. So this is what we are having for dinner tonight and we'll see you guys next time Hey guys, so for dinner tonight I am making tortilla beef bake and of course I will leave the recipe in the description box But here I have one pound of lean ground beef that I did season with one of these flavor cubes And this is my first time trying the mexican flavor And that is Harrison, of course, and it is really good. I like it a lot to that I'm just going to add one can of cream of chicken soup Okay, so in my nine by nine casserole dish or two quart casserole dish I have two cups of tortilla chips that I have crushed and placed at the bottom And I am just going to add the meat mixture on top Next all you do is add two cups of your favorite salsa on top of the meat mixture And then you're going to top that with cheese Okay, I've got my oven preheated to 350 degrees. I'm going to pop this in the oven and let it bake for about 20 25 minutes All right, so here is the casserole. I ended up baking it for 25 minutes and the tortilla chips You can't see them, but they get very soft kind of like a corn tortilla So and I'm also serving it with just some buttered corn I had some canned corn in my pantry and I added butter salt and pepper So this is what we are having for dinner tonight and we'll see you guys next time Hey guys, so I am trying out a new recipe tonight. It is called beefy mac and cheese. So all I did is um boil This box of noodles. I didn't prepare it. It's just boiled noodles And then I set the cheese sauce to the side and then in my skillet here I have one pound of ground beef that I season with a little bit of season Um salt and then excuse the reach. I am adding in my noodles here I drained them, but I did not rinse them. So I'm just putting them in the pot To that I am going to add in one can of cream of mushroom soup And then I'm going to add in some milk And of course, I will leave the recipe in the description box And then I'm going to add in the packet of the dry cheese sauce And I'm just going to mix this until it is well combined and then I am supposed to let this simmer Um over a low heat until everything comes together And it is nice and smooth All right guys, so here it is and it's actually pretty good I will definitely make this again. It is reminiscent of hamburger helper But to me it tastes better. It has a better flavor And if you have people in your family that don't like cream of mushroom You really can't taste it in this recipe And then with it, I just um made some canned green beans and fried up some bacon and added that in there Along with um garlic salt and seasoned salt So this is what we are having for dinner tonight and we'll see you guys next time


Dear students, in this module, I am going to introduce you to the topics of similarity and identity. Why do we need to study these topics? If you may remember, we are trying to compare two biological sequences. By biological sequences, I mean either a set of DNA sequences or RNA sequences or protein sequences. So when you are trying to compare two sequences from any one of these types, then you would want to evaluate. You will want to check how good is the comparison between the sequences. Towards that, we need to know what is similarity and what is identity. To begin with, I will talk about identity or sequence identity as it is called. Sequence identity is the number of nucleotides in case of DNA or RNA or amino acids in case of proteins which may match exactly between two sequences. If we match 10 nucleotides from a DNA or RNA sample with another 10 nucleotides in another DNA or RNA sample, then we can count how many nucleotides are there in each one. We can also look at which types of nucleotides are there in each one of these molecules and we can also look at their arrangement. So let's take a look at an example. Here you have two nucleotide sequences, CAT, GCTT. So I have numbered this to be sequence number one here and CAT, GC, that is sequence number two. So I would like to compare these two sequences and evaluate their similarity. So how can I proceed? The first thing that I need to do is I need to count how many matches exist between these two sequences. So as you can obviously count the first nucleotide, C matches. The second nucleotide, A also matches. Similarly, the next three nucleotides, T, G and C, they also match. So in all, in total, you have five nucleotides that are matching exactly between these two sequences. Next, I will have to calculate which sequence has a smaller length. You can simply count the number of nucleotides in sequence number one and sequence number two. In sequence number one, you have seven nucleotides here and in the second sequence, you have five nucleotides. So you are supposed to pick up the smaller length. So obviously, you will select five. Next, you need to apply this simple formula wherein identity equals to the number of matches that is five divided by the smaller length. As you just saw, the smaller length was five because sequence number one had a length of seven. So you selected five. So now you have five over five and you have to convert it into a percent. So therefore, five over five is one and one into a hundred percent is a hundred percent. So if you want to talk about the identity of these two sequences, they are 100% identical. So the points to remember in this case, number one, the gaps are not counted. So if you have a gap in the sequence, then that is not considered as a match. And that is left out. Second, identity measurement is always made on the shorter sequence. As we just saw in the previous example, the shorter sequence was five nucleotides long. So we need to consider five as the smaller length. These two points are very important while computing the identity between sequences. Next similarity. So what is similarity? So similarity essentially is the result of matching and transforming one sequence to another by finding the smallest number of edit operations. So let's say if you had sequence one and sequence two, then you would want to compare these two sequences by sliding them against each other such that the number of modifications you have to make in one of these sequences in order for the rest of the nucleotides to match, you have to do minimum number of deletions, insertions and substitutions. So this is what is called edit operations. So we will look at insertions, deletions and substitutions later. But what you need to remember is that you need to cater for them. So therefore to compute sequence similarity, you need to first align the two sequences in order for you to obtain the gaps and mismatches. This can of course be done by using pairwise sequence alignments. So in conclusion, identity is the count of nucleotide or amino acid matches that are exactly matching between the two sequences and the gaps are excluded from this exercise. Similarly similarity is a different measure in which you have to compare the two sequences after aligning them with each other.


What's going on, everyone? Sam here with late in sports cards. We are ripping one box of 23. Penini select UFC H2 for Ryan N. So good luck here, Ryan. Again, select H2, UFC. Yes, I will be blaming you, Vaughn, if he has a bad game tomorrow. And shady, I am off tomorrow, so no. I'll be back on Monday on the main channel. I'll be on Fanatics Live next Saturday during the day. Kyle will be at night instead this upcoming week as well. Here is Tony Ferguson, Chris Barnett, and Max Griffin on the silver. Nice one there. Nice one there on the Disco. Nice one here is going to be Red Disco 299 on the premier level, Stepe Miocic. What's up, Muk? Yeah, I was watching Muk. I was watching, man. Congrats. You hit the woolen in that triple patch, right? You hit the woolen because I tuned in. I may think of sports cards, by the way, if you don't know. I said congrats last night. Jose Aldo and Silver. Matthew Semmelsberger. I know. I saw that, dude. I saw you're just too off, man. But yeah, that was solid, dude. Muk, you got a good little break there, for sure, on serial number. We got a gold. I think I like who I see as well. That is going to be Tatsuro Tyra. Yeah, I got you. I got you, Muk. That's a gold. Valentina Shevchenko to 10. Eight of 10 on the concourse. Congrats on that one, Ryan. Very solid, man. That is awesome, dude. Valentina Shevchenko. Hell yeah. That'll do it for your break, Ryan. Great way to end it. We'll get those right out, too, buddy. Thanks again.