What is up ladies and gentlemen welcome to 2024 let's get it. I got my fresco. I always every time I take a sip of fresco I get a new listing or an angel gets its wings one of the two Hope you guys are doing super well. Let us know where you're from where you're at in the comments Man, we all already got us a crowd here. Good to see you. Thanks for taking a time out of your day This is December 1st and you need to treat this like January 1st right now is your new year if you're a real estate agent really it's a couple months ago, but The starter right now. This is it December 1st is January 1st from now on that there is no new year. We're real estate agents guys Now good to see you hope you're doing super well I I sent out the the workbook and through a canva link and that that kind of maxed out pretty quickly So if you don't have the workbook, um, downloaded So you can follow along with this here to plan out your 2024 What you're gonna do I put a I put a link in the description there join ricky.com Um, let me actually let me pin that at the top here for you guys So you can uh get straight to the link what you're gonna do this is gonna be the new platform join ricky.com I'll actually point zero to diamond to this new platform. This is gonna be our new training platform Uh Let me pin this comment at the top so you guys can and I'll show you where you can go To download the pdf if you don't have the workbook Let's see join the new Platform Join ricky.com There you go. Let's see I'm gonna pin that All right, so that should be pinned at the top there So you can go right there And then let me go here and I'll show you so once you go in there and create an account It's gonna be right here. You're gonna see this, uh, just So this is literally what I wanted zero to diamond to turn into Okay, a social media platform with all the training and everything right there Okay, so that's what this is. This is a much better platform to do this on so I want everybody to go here And if you're looking for the business planning worksheet, all you have to do is go right here to business planning All right and go to business planning right there and then the first module right here download ricky's 2024 business plan You'll just click that and then it says here find and download the 2020 for a business plan Using the folder icon above. So there's a folder icon here You just click that and there's there's the workbook for you to download All right, so the reason why this is kind of blank is because I'm going to take the recording of this and put it In this module for you guys and then I'll add all the links and everything underneath So everything will be right here for you Okay, but this is where you're going to find the worksheet if the workbook if you did not Get to download it before it maxed out on canva All right, let's see. Let's see. Let's see. Let's see. Yeah Yeah, zero to diamond is no longer working. So that's an announcement and we're moving over to this platform here and and I will I'm in the middle of um You know creating a landing page for zero to diamond.com that will just transfer everyone to this new platform Okay, everybody's been hitting me up about Zero diamond not working and stuff. It's okay. We're good guys All right So just letting some time go by for some more people to log in Let you guys get the workbook that way you guys can follow along as we map out our 2024 You need to be so excited about 2024. It's not even funny. Let me show you why Let me get into this So this is why I'm excited right here. Okay, and this is just pure data You know a lot of people want to talk smack about the real estate market and all this and that and rates and all that stuff But look what happens every single year Right even in 2023 here the blue line. It's lower than the rest of the uh, the years here But we're catching up. You see right here. We're catching up to 2022 2022 was a down year as well. So that's nothing to brag about But we're not going lower. We're right there with it But look what happened in 2022 course rates were still low at the beginning of 2022 This was 21 the orange But look at 23 even though rates were higher and it was a weird year. Guess what happened the same trend happened Starts out low and then it just spikes up And so when this spike happens is normally in the first to second week of january is when we see pending deals Start to spike And so what I want you to realize is that around the first of the year is when people start looking at homes It's when they start looking at homes around the first of the year That's when people start, you know, the searches for homes for sale start to spike You start to get calls your phone starts to ring people want to see properties People want to list properties stuff is happening after the first of the year. This is national numbers Okay, so you can dig into your local market and look and see what these numbers look like on a more local level I'm speaking nationally Okay, so that's a broad You know, that's a broad statement here talking about These numbers dig into your local numbers and look at look at what you got locally and look at what the trends are When we look in this nationally This spikes first second week of of january Okay, then what do we see? Well because people start searching for homes Um january 1st They go under contract a week or two later after looking at a couple homes Then what happens 30 days later? 30 days later, what do we got? Home sale spikes, you see how it's going down with home sales and then it spikes at the about the same time every year It's like the first or second week of february Okay, that first or second week of february is not a coincidence Because pending deals spiked the first or second week of january So naturally 30 days later is when those deals close and the market Does like this in terms of number of transactions. This happened every year regardless of market rates prices, you know concerns GDP Presidents doesn't matter Every year. We're going to see these same You know trends with the market So just show them to you again so you can get a good visual here Right. Here's pending deals every year Even you go back to 2020 before the pandemic. Let's add 20 in there Same thing. It was down a little and then it started to spike same thing Home sold Same thing down a little spike and look at this 2020 before The pandemic it was actually down lower than it was even last year. We're not even we weren't even back to pre-pandemic levels last year um In 2022, of course rates were still low until about march 2023 was lower than the pandemic year pre-pandemic But um guys What i'm getting at here and what I want you to understand about what i'm saying is that January is going to spike activity deals Listings all the above and I want you to be prepared for this. How do you prepare for this? Well? December is going to be your month. So we just we just went through one full work week because Thanksgiving was last week And listen a lot of people are going to watch this video over the next year So if you're watching this after january 1st and after december this still applies to you because of what? December comes back around every year Like december's it comes around every single year and it's the same stuff And so this week we had a full work week that you could have taken advantage of I don't know if you did or not I hope you treated it like it was life or death and you time blocked your your Prospecting uh times and and activities and your marketing and you're making your videos and doing your weekly email and all the stuff I hope you're taking it very serious right now because now we've got three more full work weeks with no holidays Which means no excuses Uh, I don't know nothing You got three full work weeks starting monday And then christmas is that following week all right So here's what I want. I want you to take these next three weeks and go all in on everything All right, and so We're i'm going to do a 30 listing chat not a 30 listing chain is a 30 day listing challenge And this is what we're going to do every Single month. We're going to have leaderboard. We're going to track everybody's stuff We're going to post all our stuff on the gold bar platform All right, so let me let me keep diving in here All right, let's see what we got So this is where this is where the market is and I hope you understand that if you Go all in to expand the influence in your market your database people to know who you are over the next three four weeks Do everything you do to pick up as many listings as you can get as many people into your database as humanly possible Then when the market spikes in january your business is going to blow up You're going to have so many people doing stuff You're going to be so busy and guess what even if you don't do anything between now and then you're still going to be busy Not as busy But you're going to look back and say man I wish I would have taken advantage of that slow moment in january in december Because now i'm too busy to to make calls to expand my influence to talk to new people to grow my database You're not going to have time to do it guys. You have to take advantage of the cycles of the market the yearly cycles The the decade cycles right now. We're in the the down part of the decade cycle and we're in the slow moment of the yearly cycle This is like God's gift to you to go out and expand your influence while it's a little slower and some of you are still busy I talk to agents all the time that are still really busy right now Um, so, you know, it's it's a hit or miss but for the most part people are slow Don't slow down with the market speed up right now work even harder right now because in january It's all just going to fall on your lap and you're just going to be working like servicing deals And it's all going to be easy But right now is the moment that we're going to find out Do you actually want to make a meal next year? Do you want to make a half a meal? What what is it that you want to make and right now for the next three weeks? We're going to find out. Do you actually willing to put in the work to do it? So we're going to map out our 2024 what we want to net How many transactions we're going to have to get to hit that net what our expenses are going to be How many listings we have to take how many appointments you have to go on how many appointments you have to set How many phone calls we need to make we're going to map all that out today And we're going to put together our daily routine. Hold on. Let me get a listing real quick um That was a double listing all right, so Let's see. Let's see. Let's see. Okay. So the first thing is is I want you guys to know this which you've already figured out Is that zero to diamond has You know partnered with the skull bar platform Me and my buddy won we've put this together and this is it This is where we want to be this platform Is everything I wanted the zero to diamond platform to be and it actually works really well And uh, it's just a great community. He's already built You know a community. There's already a thousand agents there throwing referrals back and forth the whole nine yards So the first announcement with goal bars that we have this goal bar live event in new york This is february 29th now. This is not a joke um, we have ryan surhand we've got 20 billion in career sales, you know eight million social following 20 million weekly impressions and ryan surhand is our keynote We have another key notes. That's just as big as ryan That we will be announcing in eight days All right, this is going to be right on time square and there's going to be a thousand plus agents at this event This is going to be a this is going to be an event you want to go to And we're going to do these goal bar live events once a year So, you know if you're interested in being part of our community This is it this is we're going to get together and we're also going to do a vacation once a year With all the silver members on the gold bar platform But yeah, this is it So we're announcing this And then on the gold bar platform you have all this stuff So you've got the news feed Right, this is where you know, you can you know hit all your stuff This is where you're going to announce yourself Introduce yourself. I mean Right here we have our in-person event. So I'm going to be posting all of my Speaking engagements here, which I've got three in new york already for next year. I've got la I've got I'm working on one in portland Cabo, I've already got some stuff and I'm going to post all the events here This is where the events are going to be referrals and deals If you got a referral you need to buy or you need to sell or somewhere you need to send You know, you somebody out of state whatever right here referrals and deals You're going to have uh my weekly email stuff is going to be here This is going to be the regular stuff that most of you guys have seen but I'm going to post all my weekly emails right here I'm going to continue to post those here All right, and then you've got my phone scripts A little video of me talking about it and then right here you can download all the phone scripts that you always could Download then you got the business planning. I'm going to post the replay of this video here if you guys to go through and Um follow along the workbook All this will be here. This is for our bronze members Then we got the silver members Silver members. We're doing the 30 day listing challenge Uh, we have let me get Right here Bam All right, the 30 the 30 day listing challenge. We have it mapped out step one two three Create your buyers list export the day to write the letters daily routine follow-up calls conversion when they call you on the letters everything We're going to walk you through the whole thing Listing presentation and tools. I'm going to be doing weekly coaching calls. The first one is monday at 4 p.m Central 5 p.m eastern I'm going to do a group call every week right here. You can ask questions here. You're going to post your progress here Right and then here we're going to have the leaderboard where every month We're going to keep up with everybody in the group. How many listings they have etc Okay, so that's what we're doing and so to be a silver member. It's 99 a month Okay, you guys can go right here and do that So we're doing a call every week And we're pushing to get listings We're also creating a community because everybody that's part of the zero the uh, the silver membership Right, we've got the eight step training program the weekly coaching call the listing presentations ask questions post membership But you're going to get a once a year vacation invite Everybody that's part of that community. We want to get together outside of the gold bar live We'll do every year We want to get together on a cabo or kozumel or somewhere in the caribbean or something and have like a three-day deal Where we all get together in person And really create something special. You're also going to get first dibs on investment opportunities Etc All right Now let me take this down. Let me Get to my workbook and we're going to get through that boom Yes All right Here we go Let me open that up a little more To do to do to do okay sweet So This is it right here 2024 business planning for real estate agents um If you need to download this you can go to join ricky.com the links right there pin Go to the business planning session. You can download it right there All right Cool. Let's dive in here now Before we start I just want you to know if you you know hadn't been following me for a while I need to do like a you know reintroduce myself kind of video because a lot of new subscribers and followers probably don't really You know haven't heard my full story. So I'm probably going to do that the next week or so But I've been an agent since 2002 right and regardless of where you are I've been there. I was telling an agent the other day He said that he was about to have to like he might have to go back to his job and stuff like that He lost seven deals and he was feeling kind of defeated and everything and I was like bro like It's been a long time, but I just want you to know like you know when I went through 2005 And went you know back to roofing as I was losing deals And then like I went back to roofing and then had to go bankrupt and now I was sleeping in my car like all that stuff happened Sleeping in my car eating out of French refrigerator sleeping on people's couches. I went and worked on an oil rig I was serving tables like all after making a million dollars, you know doing real estate that I went through all that Right and think about what was going on in my mind during all that. I've been through all this Um, and I said it don't it's it's okay if you have to like go get a job But that's what you have to do take care of yourself. You're gonna come back bigger and better and stronger From it just like I did nothing wrong with that if it's what you got to do And that's why I keep doing what I'm doing Right the mission from day one was to reduce the failure rate in the real estate industry one agent at a time Right you guys send me dms and emails and all that stuff And that's what means the world team and keeps me going. So keep those coming All right, we've helped thousands of agents double trip of their their sales volume this uh this 30 day listing challenge You know, I have a girl they got 44 listings in the last 60 days 44 Another guy got 27 listings in the last 60 days since we started doing the challenge So what we have here this this process this method the strategy that we put together it's like Number one it works number two It's a one-size-fits-all if you're extroverted if you don't like cold calls if you it doesn't matter Every single person can do this challenge and that's what's exciting about it We finally have hit something that everybody can do to get results and massive results So let's take a second here. Okay, and I want you to fill in the blanks All right, why are you in this business? I'm going to kind of fill out like my thoughts from when I was a new agent This was literally what was on my mind At the time of being a new agent to make millions and then turn around and help other people That was my game plan since I was 10 years old Did I know it was going to be real estate? No at 10 years old. I didn't what I was going to do I didn't know what I was going to do when I left high school But I stayed true to what I wanted to do in life, which was make millions and turn around and help others Where do I see myself in three to five years? Let's see. Let me turn on the comments so I can see what you guys are saying here let's see Okay, so I'm just kind of falling along in your comments and stuff if you guys If you guys want to put in the comments like why are you in the business? You know put in the comments. Where do you see yourself in three to five years? I'd love to see what you guys are thinking on this I'm going to work through this and just to show you guys affirmations and the next one is our budget And our profit goal for the year Okay, so we're getting there but looking at where why you're in the business Where you see yourself in three to five years? You're short your long-term goals. That is important We're so busy. We don't have time to to to think about this stuff a lot of times You know, we're so busy. We're doing our thing um, it's so important once a year to sit down and actually Write this down and look at it and we're a lot of us only have time to do this You know, um Yeah, once a year when we're doing our 2024 business planning 2025 business planning, whatever it is Um doris, I see your comment. Um, go to the gold bar platform join ricky.com Just create an account and then go to the business planning and you can download it right there as a pdf Okay, so where do where do I see myself in three to five years from now? Let's see I'm gonna say and this is i'm thinking about myself when I let's say okay Let me think about myself when I was coming back in the business in 2008 Where do I see myself in three to five years from now? Number one agent in my market with 10 million worth Of rental properties cool Short-term goals. So this would be like what you want to accomplish over the next 12 months All right We'll see back then when I got back in I would have been happy with $300,000 300 big ins All right, long-term goals to have a more Zidual business using the weekly email and a 20 million dollar real estate portfolio Okay Whatever it is Let's see. Georgia says so you're charging now just to be clear. You are right, Georgia. I am charging now Absolutely, and it's a hunt. It's $99 a month So what's the point of it because I want to talk to the serious people that really want to get stuff done And it's $100 a month So we're going to have people like we'll have the whole group and I guarantee you we'll get the group to where we're picking up 500 600 listings a month with the group in there Because we're going to be pushing each other and this is a challenge We've got a leaderboard and we're in it together and we're going to create a real community long term And I want to talk to the people that are serious about doing that You know when I do all these zoom calls with a thousand agents for free 1% of those people probably go off and do what I'm talking about I don't want to do that anymore. I want to talk to people who are serious about getting To the next level Because that that's the language I speak next level You know, I'm very blunt.  So I don't think that's crazy I um Yeah, I could go on and on about that but a lot of reasons I'm doing a lot of reasons I'm doing that But yeah now let's see All right zero to diamond affirmations these have not changed I didn't touch these at all All right I'm going to go through them Closings happen every day of your life forever Regardless of market conditions. That is rain true. I you can go back through any Time in history that you want to and you'll never find a day where there were no closings Period end of story So you have to look at that and realize guys. This is the cornerstone right here of the whole thing That's the one consistent thing about what we're doing And and I'll tell you it's the most consistent thing on earth. It's more consistent than a job You know, you can get fired tomorrow from your nine to five But you cannot get fired from an industry where you're an independent contractor where closings happen every single day No matter what you can't get fired from that The only way that you you lose is if you quit Because you didn't have what it takes to hang in there and You know try new things and get out of your comfort zone and figure it out figure out what works best for you That's why most people quit because they don't figure out what works best for them and go all in on it They just kind of like, you know, you know dabbling this dabbling that doesn't work in a week and they move around Figure out what works best for you and go all in I'm only talking to the top 1% guys right now Business is 100% unlimited forever. You can't do every single deal Out there in the market if if you could then, you know, one of these entities that want I mean, you know, if somebody could do all the deals Don't you think that zillo or you know, open door or red fin or one of these companies would be Just doing all the deals and we would just be out of a job. Don't you think that that would happen? Yeah, it's unlimited forever real and not only that those companies have such a small percentage of the market It's not even funny You guys are worried about other agents in your market There's no there's no competition man. That's the next one competition doesn't exist You want to come steal a listing from me? Go ahead if that person is going to go use another agent and not be loyal to me. That's fine I'm gonna I'm gonna have loyal people I'm gonna have a lot people that are loyal to me I'm gonna have that core group Then I'm gonna have another group in my database that are not loyal to me that might use me might use So I might come back my whatever and then I'm gonna have a big a bigger group of people in my database That never use me they have another agent. They don't like me whatever But I'm gonna have a core group that will never use anyone else because once they do a deal with me that experience with me Like really fit with them They're never gonna they're never gonna risk Doing a deal with someone else to to give up and risk that experience You can't lose in real estate You can't I don't know if you guys realize what i'm saying here, but closings happen every single day competition doesn't exist It's unlimited business forever. So how you tell me how do you lose in this business? All right, the only way you lose is if you give up period in a story There's no other way to lose unless you lose unless you lose unless you just lose That's it Other other than that you didn't you don't lose because the market because closings happen every single day So just because you hadn't figured out how to close deals that are happening every day all around you doesn't mean that the business That that's something wrong with the industry. It's something wrong with you You can't control the results only focus on the actions Thing about that one is is like it's for example, you make you do phone calls You know, I want to have so many conversations today. Why you can't control People that answer the phone how many people are going to answer what they're going to say? How long they're going to talk you can't control that you can only control. Hey, I'm going to make calls this many hours Whatever happens in those hours is whatever happens You may run into people that want to talk for 30 minutes You may run into three people that want to talk for 45 minutes a piece We'll get off the phone with them quick. No, I'm not because of one of these other affirmations right here The more time I waste on people the more money I make So the more time I waste on people another way to say that's the more time I invest in people I say way so you can relate to it when you're thinking you're wasting time showing buyers that May may not be interested or going to a listing appointment where you don't think the seller really wants a seller isn't motivated Give me a listing appointment with unmotivated sellers all day long Because guess what they decided to sell the next day and I'm their guy They decided to sell in a year and I'm their guy you let me do that for three four I'll I'll go talk to unmotivated sellers And not talk to no motivated sellers and build a million dollar business Why because they become motivated at some point? I don't care. Let me let me invest time into people and let me show you what I can do um Outwork every age in your market every day, which means talk to more people than everybody else And all about losing deals gives you future time back. You lose a listing You lose a listing And now you don't have to spend all the time you were going to spend on that listing on that listing anymore Do you realize that? You're crying about a listing you lost when I'm saying wait a minute. You just got god's gift and more time more future time It's in the future Now you can utilize that time to go get five more deals You can take that same time and initiate five more deals in the time that you would have spent to solidify that listing Do you realize that? And this goes back to like You can't lose in real estate You can't lose because even when you lose you win I'm trying to get through to you guys Especially if this is your first time here and what i'm saying All right, and and this is one of the most important ones You always put relationships over transactions every time until I got this I Not only sucked as an agent but I was never building a career I was only a sales guy Going from sale to sale I was not building a I was not building a business. I was not building a career. I want you guys to build a career Not 2024 is important Okay, yes, but you've already planted the seeds for 2024 this year last year And you probably can plant some more seeds for 2024. I'm not saying you can't you will We're going to do that all december on the 30 day listing challenge But what i'm saying Is that i'm way more interested in what you're the outlook of your career based on the Number of relationships and how deep these relationships are That's what's far more interesting to me because I can actually look at that situation and say I know where you're going to be in five ten years versus if you're just selling Now you're susceptible to market fluctuations. Now you're susceptible to Different things in the market the way I was see that's why I lost everything I was a sales person. I was not trying to build relationships That's why I lost everything and when I had to learn that lesson when I came back Guess what then I built a career then I got to a hundred deals I did a hundred deals for eight years in a row number one remix agent number one in my market, blah, blah, blah But it's because I focused on relationships lifelong relationships over transactions You know how many sellers I told not to sell? Like based on their situation. I'm like just let's just give it some time Instead of trying to get them to sign and get the deal done I was listening to what they had going on in their life and I said let's just hold off And we'll come back and guess what those people held off they came back They sold it for more money than we were going to list it for and at the listing appointment when I told them not to sell They were like, oh my god. I've never had an agent tell me not to sell But you got to realize guys. I'm not I'm not focused on the deal I'm listening to my prospect and trying to understand what they're trying to do and how I can help them Regardless of what I'm going to make out of it and this by the way guys This by the way is How can I say this this is like Let me get another listing real quick I'm out of listings switching over to coke zero man. You guys do you do coke zero? Coke zero is fire All right, I don't know where it was. I'm gonna die back in here. I was kind of getting on my soapbox. Anyway, okay So let's go to the uh, your net profit for the year What do you want to make next year profit wise? All right, let's go with where I wanted to be Let's say I want a net 300 I want a net 300. I want a net 300 Okay, I don't want to make 300 gross. I want a net 300 before taxes Okay, let me move this so I can see what you guys got going on See if you guys Oh, I'm not Susan you don't have to tell me like I knew everybody's gonna be like, oh, he's charging a hundred dollars The reason I'm charging so I don't have to talk to the people that complain about paying a hundred dollars Like I want to deal with serious people All right Now let's think about this 300 000. This is my net. Let's go down to the brokerage split So your broker spit is whatever, you know, I don't know what your broker split is, you know, my broker split I'm gonna do 16 k That's what I'm gonna pay per year All right Redx now look redx has get this redx did the uh I put it in the description Let me pull this up. There's cyber monday deal I talked them into letting you guys have that still Let me do this All right, here's the number. Where's the number? Here it is So but you can't get it online You can get the bundle that they were doing for cyber monday, but you cannot get it online. You have to call them There's no link or anything. You have to call them and say, hey, let me get ricky bundle So you have to call<PHONE_NUMBER> I put that into the in the description as well You guys can still get that bundle that they were doing for cyber monday Okay, I talked them into letting you guys Keep that So when you do that bundle, all right, that's 300 so that's 36 So there's a question here. Um Let's see. Are you going to be showing a redx systems? Yes. Yes. Actually, it's already in there And the gold bar system and the uh 30 30 day listing challenge There's a video that goes through how to pull the data How to export it how to put it on a spreadsheet so that you can do all the stuff that we're telling you to do in there So null Go to join ricky.com the link there create a profile and go to business planning and you can download the workbook right there Okay All right, let's continue here. So that marketing So let's say you spend 20,000 marketing Okay And then admin so everybody has kind of a different um I see you guys asking for the redx number if you go in the description of the video this live video right now If you just go in the description, I've got the number right there Or you can just google redx's phone number or whatever Just tell me you want the ricky deal So with admin Some people do transaction coordinators for this where it's like 300 dollars of transaction So guys i'm just putting in here like examples. I hope you know You're going to fill this out of what you you're a broker split if you get redx You're marketing you're admin now left a couple of blank ones here you can add like licensing and Whatever video editing whatever you want. Okay. I have a personal assistant She makes quite a bit, but i'm just going to say Let's see right here. I wish probably let's see. Let's just say 40k I'm just throwing a number out there. It's kind of in the middle. All right All right, so let's add all this up Let's see what my expenses are going to be because we got to know our expenses before we can move over to uh To the next sheet to figure out how many transactions we got to do to get this get get to our goal So we got 16 000 plus 3600 plus 20 000 plus 40 000 Okay, that's 79 79 600 all right. I like this question. So i'm gonna go ahead and answer this You you got my attention with that how many deals Uh, were you at when I got my first assistant? So what the deal was when I got my first assistant was that I was at um 30 active listings 30 active listings is when I got my first assistant the reason I got my first assistant It's because with 30 active listings I had so many agents reaching out to show my listings and that was a lot I was literally doing that full time And so I was like going crazy because I couldn't build my business I couldn't prospect because I was setting up showings and they were just coming in So I hired my first assistant to take that over immediately and then I taught her how to do the transaction coordination Then I taught her how to put stuff in mls Then I taught her how to set up showings for for me when I was show properties so on and so forth So what you've got Is um What you have is is when you build your business up to the certain point where you need an assistant You're gonna have a bottleneck in your business that is kind of holding you back from continuing to grow Okay Um, and so that's what you're gonna have them do and I don't know what that's gonna be for you Let's see My wife she said almost showtime thinking that I start I'm gonna start this in 20 minutes I was like I've been on for 43 minutes now Okay Yeah, man, that was a good question. Thank you for that All right, so so we know what we want to net we know what our expenses are Okay, so Let's see So we're gonna bring our profit down so we got the 300k. That's what we want Oh, I'm sorry. You can't guys can't see it. There we go. All right, so we're gonna bring our profit down All right, so and then our budgeted expenses that's gonna be the 79 6 Average commission rate. Let's just put 2.5 even though, you know, whatever it is in your market You know, if it's three, that's great if it's two, that's great So mark with admin it's gonna be if you have a transaction coordinator if you have a full-time assistant, you know the admin stuff All right, the average price Uh, like right here. It's like 450 It's like the average price point. Okay, you're gonna put all your stuff here, obviously Okay, so you got all the information here you need to try to figure out how many transactions you're gonna have to hit To get to your goal So we bring the desired profit down again 300 The budgeted expenses All right 79 6 Okay, so that's going to give us the total revenue needed. So that's going to be 300,079 379,600 Okay So we're going to bring that down 379 6 We're going to divide that by the commission rate, which is actually 0.025. So we're going to divide Let's see So i'm going to take The 379 6 I'm going to divide by 0.025 Okay, that's going to tell me the volume I need The volume I need is 15 million 184 thousand dollars That's the volume I need to close to hit my goal 15 million Remember I want a net 300 my expenses are about 80 grand Okay Closed volume needed we're going to bring that down. That's going to be the 15184 Right there. We're going to divide that by the average sales price of 450 and this is going to tell me how many transactions I need divided by the 450 Okay, that's going to be 34 deals So for me and my market to hit my goal of 300 net Okay with 80 expenses 2.5 450 an average price. I got to do 34 transactions Okay, now I want to focus this 34 transactions now some of you guys maybe buyers agents and all that stuff Okay, and if so, that's fine. Do what you do. Okay for the purposes of this I'm focused on listings and I want these 34 deals to be listings if I get a buyer. That's a bonus Okay, so I'm going to focus everything on how many listings I need to get So we need 34. So we're going to you're going to close about 80 of the listings you take Okay, so let's let's run the numbers here 34 listings divided by 0.8 So that means we need to take I see what you're saying Alex has three listings per month, but that's closed three listings You're only you're going to close about 80 of the listings you take people change their mind people um You know people decide not to sell whatever Mark, I know I need to add taxes for a line in my expenses, but We're looking for pre-tax what your pre-tax net is You know, everybody has different tax situations. You have state taxes You have this that the other and I left there I left there two blanks in there So if you want to add taxes it wasn't as one of the blanks and figure in for your state and federal and all that go for it All right, so let's let's run through this one more time 300 net Broker split your marketing your red X your admin total yearly expenses We bring all that here. We add the total net The 79 000 2.5 commission average in my market see what your average is 450 average sales price Put your market stuff there Right, then I'm going to go right through all of this So to understand how many transactions I need to hit a k a Aka listings somebody said why wouldn't I consider the company split in there? It's right here brokerage split first one numeral uno So if I close 80 of the listings I take because the other 20 decided not to sell or something happened Or they whatever I need to take 43 listings next year Okay, now i'm going to close. Let's just say I close 50 of the listing appointments I go on Okay, that means I need to go on 86 listing appointments Okay To be able to list 43 proper 43 properties Okay 86 Let's see i'm going to i'm going to uh And i'm gonna i'm gonna go on about 70 percent Of the listing appointments that I go on let's say 86 So I need I need or that I that I set I'm going to go on about 70 percent of the listing appointments I set because People are going to set appointments with me and then they're going to ghost me or they're going to um You know, they're going to you know decide not to or whatever it is Um, so then this is a this is for the year by the way, right? I'll put it right here this is for 12 months. Okay, I'm not talking about for you know All right 43 listings taken 86 appointments that you go on which means you need to set about 122 if you go on 70 percent Of the appointments that you set Okay, you're going to set out of the leads leads are people that said that they're interested in selling and interviewing you So you're going to you're going to set about a fourth So let's go here 122 Okay, so you need about 488 leads Right, which is going to be about it if you're calling expires and for sell by owners And you're dealing with the 30 listing challenge and the things the 30 the 30 day listing challenge the things that we're teaching you in there then about a third Of these contacts because we're dealing with warm leads So that's 1464 contacts Okay, that you that you need 1400 contacts And then you talk we know on average we talk to 10 of the people that we reach out to when we're doing cold calls So we'll just go buy that number So we're going to have to make 14640 calls All right, so it sounds like somebody some of you guys are confused with this so if I make 14640 calls Okay, I'm going to talk to 1400 people Okay, I'm going to talk to 1400 because I'm going to talk to 10 of the phone calls I make All right out of the 1400 Right about a third of those are going to be interested in possibly selling Okay, and then about 25 of those I'm going to set appointments with Okay, 70 of those I'll actually get to the appointment before they cancel it or whatever And then I'm going to list 50 of those I'm going to list 43 properties And I'm going to sell 80 of those listings for my number of 34 to hit my goal I hope that is clear Now let's break it down monthly, weekly, daily Okay, so we got 14640 calls we got to make Let's divide that by 12 So monthly this is calls we need to make we got 1220 calls we need to make per month Okay divide that by four So weekly calls 305 calls I need to make per week Divide that by five I got 61 calls I need to make per day So if I make 61 calls a day Five days a week I'm going to hit my goal If I can cram the 300 calls I need to make per week into two days great Long as I'm making 300 calls a week. I'm good Because I'm going to set I'm going to get this many leads. I'm going to set this many appointments I'm going to get this many listings It's just math This is not hard But you have to do it every week every week every week every week Okay Did I just make up the listing number? What do you mean susan susan? I don't know which which listing number you're talking about With calls made it's not it's not people talk that you talk to that you speak with the 1464 are the number of people you spoke with Oh The 43 so 43 so I'm going to sell 80 of the listings that I that I take Because 20 of listings are going to back out or listed and then something happens, right? Or they they they're overpriced and they expire whatever So if I'm going to close 80% of listings I take and I want to close 34 listings I got to take 43 listings to get there. I hope that makes sense Okay, just let me know if you guys have questions in the comments. I'm watching the comments now let's And and again guys monday at 4 p.m Central 5 p.m. Eastern. I'll be in the silver Group doing our weekly call going through whatever and going through the 30 day listing chat. We're we're doing this all right So we're we're going to put together our day right here. Okay. This is our daily schedule Can't put our day together unless we until we know our activities so, um Locket real estate is 61 calls a day. It's not contacts. It's 61. This is daily calls This is calls guys. So if you talk to 10 percent The sick and you make 60 calls you're going to talk to six people Okay, you're going to talk to six six people per day Okay, all right Now read this. I want you to understand this part Your top two lead gen activities that work best for you and a third one on the side I don't want you to do you know Eight different things. I want you to focus on two things and a third one you do on the side for me Mine first one would be expired. Why because Because they're uh, what's going on here They're they're easy. I can go back, you know two to 18 month old expires or gold I love them love them easy cheap good leads All right, my second one is going to be targeted Circle prospecting Okay targeted because like I'm calling with intention You've got you've got to call with intention in today's market These people are sitting on 4 interest rates 5 interest rates. You've got to call them with a situation You know, you got a buyer you call people that own homes that they might want to buy That's a situation. I've got somebody who's really looking for something just like what you have Calling absentee owners calling people that don't live in the property you're calling about Hey, I see you have this house. I see it's a second home I've got somebody that would be interested in that those are that's a hot lead to me. That's a hot lead Because you can still sell those for a good dollar And if you've got somebody interested you're calling with a situation I want you guys to call with situations When you're circle prospecting And a third one that I kind of dabble with um I mean, I would make a whole career out of this right here expires and targeted circle prospecting um, but I'm gonna go with for sale by owners Okay, maybe yours is networking events. Maybe yours is door knocking. Maybe yours is uh three four closures. Maybe yours is uh Whatever social media. Maybe yours is DMing people. Maybe yours is I don't know Okay But we know but I want you to map out the two The two Legion activities that work best for you Right throw everything else away guys Let's go all in you got to go all in in 2024 and it starts today Okay, now your top three marketing activities for me Weekly email I'm gonna do letters And I'm gonna do Social media um Making videos every day every day. I'm gonna make a video Yes cancel with drones expired saw the same stuff Yeah, jordan right now you got to call with a situation You can't just call and say hey is there anything you do to help you They ain't doing nothing. They're sitting on 4 interest rates. You got to call with a With intention in today's market So now we know what our top two Legion activities are third when we do on the side We know what our top three marketing activities are and again. This is just mine. You write yours in there Now we can map out our day All right, let's map out our day six o'clock, you know where I'm gonna be I'm gonna be at the gym Every day Six o'clock on the money at the gym Meet my dad there Coke zero Little pre-workout. Let's get it. I'm gonna be at the gym eight o'clock and look Like right here family time Because that's what I do I spent time with the family when I get home from the gym About 7 30 I'm hanging out with a fam All right eight o'clock Office All right, I'm gonna schedule my day Map out everything Check mls hot sheet The check in the mls hot sheet guys Is so important to do every single day Okay 8 30 I am Let's see. I am preparing to make calls I am looking up who i'm calling why i'm calling the numbers everything everything i'm preparing to make calls Okay, then before I actually make cold calls nine o'clock. I want to do my follow-up people that I've been Working with yesterday last week things I need to follow up on to make sure i'm good The follow-up calls gives me a It gives me a Like warm up to the cold calls, right? I'm calling You know people that I've been talking to You know, it's a good it's good vibes now. I'm gonna jump right into my cold calls Right and so cold slash More I don't think there's anything. I don't think there's a such thing guys by the way as cold calls Everything is a warm call like these are your neighbors I'm gonna do that all the way till 12 Right and call session Okay In my call session so from 9 to 12. I'm on the phone or I ain't selling nothing I ain't selling nothing 12 o'clock I'm at lunch When I get back I'm gonna do my Handwritten letters. I'm gonna make my videos I'm gonna do my weekly email All other marketing Activities, okay I'm gonna do that from three on Appointments Right and then somewhere around five or six personal family time Okay, this is just gives you guys an idea of what I would do This would be my this would be my schedule if I were you Guys do whatever you want to do Cool now the end game All right, I imagine your goal is not to list and sell real estate until the day you die Okay, you might think it is I definitely thought it was When I was selling you guys know how much I love to sell Dude, I loved I was like so happy just to do get in there make calls get listings go and listen to appointments do deals like I was I was in it. What's going on? There we go. Um, and you might think it is but I promise you There'll come a day when you're cringing every time you look down at your phone to find one of your clients calling Most agents don't plan past making a million or becoming number one Hmm I know I didn't All right, so let me lay this out for you if you give me five hard years of following my lead Making your calls doing your thing You'll never have to to to prospect to make another cold call a day in your life Why because you're gonna build a database so big And you're doing the weekly email you got so many deals coming in You got you don't have to worry about where deals are coming from anymore. This is what happened to me um So this this is what I want for you guys like five hard years. Love what you're doing Build it up build the database get to where you you've got this beautiful business and you're not even Prospecting anymore. You've just got this huge book of so many relationships. People are just down to do business with you I want you to get there where you have more of a residual business, right and then buy some rental properties Buy some rental properties We can even buy some properties together Like i'm getting into that Right, but remember you're building a career. Let me highlight that you're building a career Not just another great year. All right, whatever you do. Don't quit Somebody said to see the schedule again. I think Here's the schedule gym family time office Calls 9 to 12 marketing stuff appointments personal time. Let's go all right next steps Join the new zero to diamond gold bar community join ricky.com You got the link introduce yourself to everyone right there find all the free resources scripts weekly email templates business planning And then you can become a silver member join the 30 day listing challenge I showed you all this stuff the eight step training program weekly calls with me listing presentations ask questions post your progress We're going to have a leaderboard every month and we're going on vacation together Everybody that's in this part of the silver membership every year Right and you can also DM me on the gold bar platform. You can message me on the gold bar platform Um, if you have any questions about any of this stuff All right, i'm going to hang out for just a sec to answer any questions rolling in And then i'm going to let you guys get back to your day Yeah, man word of mouth business Absolutely, man Business plan template is trying to download. Is that on gold bar? Is that on the new platform? You should be able to just download it right there The three marketing activities or whatever you want them to be Um carina so like mine is like weekly email um What I put weekly email letters and social media making videos every day You having a error on creating a gold bar account okay So osmond when i'm not getting rid of the zero diamond website, but it's going to link back to this I'm creating a landing page And the zero diamond dot com will just go straight to the landing page Where it has them create the free account on the new platform But yeah, the the website as you know it is gone Indiana it includes a dialer the bundle Um, I don't know if it's the triple or the single or what? The new york event sure I can talk about that real quick. Um, man, is it going to be something? Uh, right here boom So if you go to gold bar live com I'll put a link in the description, but gold bar live com And it's going to be really something it's right on time square literally you walk right off time square And uh, it's going to be myself ryan surhand another Celebrity agent just as big as ryan. We'll be announcing the next speaker in seven days next week Um, we've all got me. We've got won. We've got veronica myself Um, it's it's a beautiful venue. It's right on time square. They did they did the grammy's and stuff there I'm pretty sure it's one of those type of uh venues So we're making gold bar The thing it's going to be the biggest real estate community Out there period it's going to be full of people that are serious about building their business together and healthy competition and getting together at these events down in the caribbean I want to spend time with you guys. I want to continue to develop the relationship with you with people that are dead serious And uh, yeah, I've been doing the free coaching for seven years and it's been great But honestly one percent of the people that I coach do what I'm saying Why because it's free and so everybody can come in I want to talk to serious people that really want to build their business. That's it So we're going to build a community of serious people And so I'm excited next month Next month we are going to I don't know how many listings we're going to get as a group with the silver members But we're going to be tracking it and I'll be posting it It's going to be exciting because december is the month that you build your inventory To explode when the market rebounds in january And you better get ready for an amazing january a really hard hitting rebound So happy lobster. That's a good question. Let me let me go back in here. I'll show you this so If I'm here, let me log out as myself I'll show you how to sign up You just click on any of the silver members stuff So here I'm a non-paying member. I can just go down here. Let's see Oh, you're not seeing that. Hold on one second. Let me stop that. Let me present Share screen we go Let me go here. Bam. Okay, so I'm right here If you go down to the silver members Area if you just click on like 30 day listing Like it pops up unlock silver membership And then you can hit subscribe right there and then boom tells you what you get You can actually get a 25 discount if you get a year. It's 899 for a year or 99 a month You just do it right there and you immediately get access um Yeah, and you should get it should it should be a little pop-up as soon as you become a member That kind of gives you the button to Become a silver member All right No, josh flag is not on the new york venue I said somebody just as big as ryan, okay? All right Okay, all right Let's see Yeah, so is it joe joe illa joe illa Um, whatever you guys want to talk about in those silver member calls. I'm going to be there every week So if we want to talk about how to do videos social media We're going to be focused on the 30 day listing challenge and have the leaderboard and all that stuff But like whatever you guys want to talk about i'm going to be there to help you with whatever So if you want to talk about social medium videos or whatever Jordan, it's me. I'm the coach of the silver program And we'll have we'll have speakers come in Let's see What about the free versus paid coaching debate to do with bam, what about it lane? Bronze membership is just a free membership. You're just on there. You can DM people you can post you can get the free scripts Free templates free business planning all that stuff Appointment set number, um, I took uh 25 of the leads I got a lead is considered somebody that Said that they want to sell and they're you know, they're thinking strongly about selling. That's a lead All right, cool guys Oh, lane. Yeah Debated why free coaching is better than paid coaching. Absolutely man. What's your question about it? What about it? Lock it. No, they're not but they get more they get more than what's on goalbar Denise yes me and wan are partners on goalbar It is our it's his program our program whatever All right Hey, let's get it boys 2024. My goodness. I'm gonna get some coke zero Like I need any more caffeine in me And I'm gonna take it to the house You guys DM me on instagram DM me on the goalbar platform actually Just send me a message there if you need anything whatsoever I'm looking forward to seeing all the silver members monday 4 p.m. Central and uh, let's get some listings in december Let's hit 2024 right in the mouth and by the way for for you guys watching 600 people still here Um, I don't know if you guys saw that video I put out in 2019 2019 I put out a video november 2019 and I and I said 2024 is gonna be my year what I really should have said is 2024 is gonna be our year But 2024 I was talking about 2024 and 2019 in december That's how passionate I am about 2024 So anyway, I hope you guys are ready for this. I know I am it's gonna be an exciting year and I hope you're fired up Uh, talk to you guys soon. Love you so much


In this video, I will describe the arrangement of muscle fascicles and various muscle types, parallel, convergent, penne, and circular fascicle arrangements, and describe how skeletal muscles are named, and define the prime mover, synergist, and antagonist. This illustration shows us seven different general shapes of muscles, resulting from the alignment of fibers and fascicles within those muscle organs. A parallel fascicle arrangement example shown here is the sartorius, a muscle found running on the anterior of the thigh, diagonally from the origin at the anterior superior iliac spine, down to the insertion on the tibia near the medial condyle. Having a parallel fascicle arrangement enables a wide range of motion as this muscle contracts, and notice its parallel non-fusiform, meaning that it's roughly the same width near the tendons as it is in the center of the muscle. In contrast, biceps brachii found on the anterior brachial region has a parallel fusiform arrangement where the muscle is wider in the center of the belly and tapered towards the tendons. This enables a larger number of muscle fibers to be packed into this muscle organ to produce a larger amount of force. An example of a convergent fascicle arrangement is pectoralis major. This muscle has a broad origin all along the clavicle and sternum, and comes to a narrow insertion onto the humerus at the greater tubercle. This broad origin all coming together to converge onto a narrow insertion enables the muscle to be very forceful, but this arrangement can also enable a variety of movements depending on which muscle fascicles are activated. When the more superior regions of pectoralis major contract, the muscle can produce the action of flexion at the glenohumeral joint. Whereas when the more inferior fascicles contract, the muscle can produce the action of adduction at the glenohumeral joint. An example of a muscle that has a circular fascicle arrangement is orbicularis aureus, found surrounding the lips. Orbicularis aureus closes the lips in order to guard the entrance to the mouth. A pennate fascicle arrangement means that the fascicles are oriented diagonally onto a tendon. A unipennate fascicle arrangement has all of the fascicles on one side of a long tendon. The example of a unipennate fascicle arrangement is in the muscle extensor digitorum, which is found on the posterior interbracial region. Having this unipennate arrangement enables this muscle to be very forceful, even though it doesn't need to produce a wide range of movement to extend the digits or extend the metacarpal phalangeal joints. A bipennate fascicle arrangement is where the fascicles are attaching obliquely on both sides of a long tendon, and the rectus femoris muscle on the anterior of the thigh, the anterior femoral region. One of the quadriceps femoris muscles is an example of a muscle with a bipennate fascicle arrangement. This muscle can produce a very forceful contraction to extend the tibiofemoral joint. An example that is multipennate is the deltoid muscle found superficially in the acromial region. A multipennate muscle is a muscle in which the tendon branches and fascicles are attaching obliquely from a variety of directions onto the branching tendon. The deltoid muscle has that multipennate arrangement, which will enable the muscle to be very forceful, and also to have a wide variety of different actions that are possible, as the anterior region of the deltoid can contract producing flexion of the glenohumeral joint, the posterior region of the deltoid could contract producing extension of the glenohumeral joint, and the middle region of the deltoid could contract producing abduction of the glenohumeral joint. One of the ways that muscles have been named is based on their shape. For example, the deltoid is named after the triangular shape because the Greek letter delta is a triangle, and the deltoid has a roughly triangular shape. Another example here is quadratus femoris, so this has a rectangular shape, and quadratus means rectangular. Another way that muscles are named is based on their origin and insertion. For example, sternocleidomastoid is a muscle that has its origin from the sternum and clavicle, and has its insertion at the mastoid process of the temporal bone, so the mastoid and sternocleidomastoid referring to the sternum and clavicle, and mastoid referring to mastoid process of the temporal bone. Another example is the styloglossus. Stylo referring to the styloid process here of the temporal bone, and glossis referring to the tongue. The insertion of styloglossus is into the tongue. The Greek word for tongue is glossis, so styloglossus is the origin and insertion. Similarly, hyoglossus has its origin from the hyoid bone here, and insertion into the tongue. Another way that muscles are named is based on the fiber direction and location. For example, rectus abdominis has its fibers running straight up and down on the anterior of the abdominal region, and the external abdominal oblique has its fibers running obliquely, roughly 45 degree angle relative to rectus abdominis, in the lateral abdominal walls. Another way that muscles are named is based on the location and number of origins. For example, biceps brachii has two origins. Biceps literally translates to two heads. There are two origins, the short head and the long head of biceps brachii. Similarly, there are three heads of the triceps brachii, three different origins, and both biceps brachii and triceps brachii get the ending word brachii referring to the brachial region. Quadriceps femoris has four origins and is located on the anterior of the femoral region. Muscles are also named based on their relative size and based on their action. For example, extensor carpi radialis longus, located on the posterior anti-brachial region, is slightly longer than extensor carpi radialis brevis, and both of these muscles are named after the action of extending the radiocarpal joint. The primed mover is the main muscle responsible for producing an action. For example, the biceps brachii is the prime mover for the action of flexion at the humeral ulnar joint, commonly referred to as the elbow joint. The prime mover is also known as the agonist, so agonist and prime mover are synonyms, and the muscle that resists the action or slows down the action is known as the antagonist. So the triceps brachii is the antagonist for the action of flexion at the humeral ulnar joint. Typically, the antagonist of one action will be the agonist or prime mover for the opposite action, and so the triceps brachii would be the prime mover for extension of the humeral ulnar joint, whereas biceps brachii would become the antagonist during extension of the humeral ulnar joint. A synergist is a muscle that assists the prime mover in an action. For example, with flexion of the humeral ulnar joint, biceps brachii is the prime mover, and brachioradialis and brachialis are both synergists that can assist with biceps brachii's flexion of the humeral ulnar joint.


Welcome for Toffy's TV, I'm here in the 85 lounge with Evan Legend, Derek Montfield, friend of the show. Morning. Is it morning? It's a late afternoon, I need some wine, get me talking for three hours. It's trying to go, so we'll just be very, very brief. Derek, you're obviously the Howard's Way film as it is out now in the pictures. It's St George's Hall premiere and everything else. How important do you think it was to make this film basically? It's one of them. People have asked all the time, are we the forgotten team of the generation? I don't think I'm there just now, maybe nationally we might be. It's a great idea by Rob to put it together. It's great that we've got everyone involved in it. It's great that everyone's here tonight, but so sad that the Gafferic can't be here to see it and take part in it. But we've all got tremendous memories at the time and it's been great to talk about things. And as Rob said to me when he came round to the house, he said, you've got a goal mind here and nobody had him aloft. He kept you used so much of the stuff I had. I didn't know I had it because it just gets put away and it's now running to your lock away because I'm busy moving house. To actually find what I had in the loft quite surprised me. Because Rob's done this, no credit to him. I've seen the snippets, I've seen the trailers and it looks like it's been a well put together documentary on the film where you want to call it. And I'm looking forward to seeing it. What do you think the team at that time, obviously there was the barn and stuff like that, what do you think that team could have gone on to achieve? I think that team, if you look at it, probably could have gone and dominated European football or been one of the top teams in European football for many years to come. Purely because Howard would have invested in better players all the time and had a bit more finance to bring in better players and success to all the more money comes in so the more you can spend. I think we'd have gone on to bigger and better things. I think we were good enough, we were young enough and that's the point we were young enough. But the East of Gaffer made you look at what happened. 85, the bank came in by 87, we'd lost the Gaffer and Trevor and Gary went because they wanted bigger things, they wanted European football which we couldn't get. I think the biggest one for me is that we weren't given an automatic recall into Europe in 1991. I'd left the club by that stage but we were the last team to win, we should have gone straight into European football. It's happened now, so-so it's done now but for them four years it was wonderful. It was a great part of the football club, great to be a blue for the territory it should have picked, that's even more special and people understand of it. But a great time to be on the football club. I just wish, I've done interview gloed, I just wish that I was on the territory with my mates, not me giving my mates my tickets or tickets for the game, I wish I was there celebrating with them but I was on the pitch doing it, they wanted to be where I was and I want to be where they were. But no, fun memories, great memories and I'm looking forward to them now. How nice is it to meet up with all that again? It must be special. You see so many local lads like Kevin, Graham, Pat, Sheads, but the Andes, the Trevers, the Gavish Stevens being away, I've not seen Brace and Richo in years. I've seen Alan Harper a couple of times for a sort of reading but to see us all in the same room it's not so much the film it's afterwards getting together, chatting, reminiscing. Just drink water, loads of water. I've got a few grapes in mind though. Yeah. And I suppose the final question and a sad one you touched on it before is that just the pity that Howard isn't here to have seen this through? It is, it's one of them, it's Everton Howard's way and without Howard I wouldn't have signed with Everton without Howard, maybe it wouldn't have happened without bringing really an endograin, without market injury it might be a market in the racket, not that it might feel. There's so many ifs and buts but the main man was Howard Kendall he's the man that put that team together he's the man that gelded together with his backroom staff and he's been gone now for I think it's four years now and it's nice that we can pay tribute to him as well as the team because he's the miss a link in this film tonight and everyone knows what he meant to a lot of people. Yeah, I have run into Howard on my ups and downs but he's the man that said I want to sign for that book and I'll be forever, ever in his debt for putting the contact in front of me saying I want your side for my team the rest of the bonus for me, the rest within trophies and leanings is the bonus. What a lovely way to finish, big thanks to Derek going off your water with a couple of grapes. Cut a grapeshine. Cheers boys.


Hey, what's going on guys, welcome back to another video. So this week I want to feature a Shopify store that's called IllustratedTracks.com. This is a business that's been started in somebody's spare time. It's been based and built on top of what their hobby is. So this is something that the majority of the people watching this video are 100% capable of building as well. At least in my opinion, with the right strategy and if you take your time and do things properly, you can definitely replicate the same level of success. Who are these guys then and what do they sell? In this video, I'm going to be showing you their Shopify store, the products that they're selling, the supplier that they're using, essentially all of the inner workings and makings are replicating or building a business that is similar for you. Just to make it 100% crystal clear at the beginning, I do not condone anybody copying any other business. I purely show you these videos because you can learn a lot from them. The best people to learn from are those people who are doing things successfully. So you can take what these guys are doing and put your own spin on it. However, I will give you a bit more information on that later in the video. So as I've already mentioned, they're called Illustrated Tracks. It is a print on demand shop. There's lots and lots of different pros and cons with print on demand. If you want a separate video of myself going over and highlighting those different pros and cons, make sure you leave a comment down below. Something else to mention as well is that I read every single comment. So if you are stuck at any point in your journey or you need help with anything, make the most of these videos. Whilst we don't get too many comments on each video, I still read every single one. So if there's something that you want to ask me personally, it will be me replying, just leave it down below. So it's a print on demand shop. The site age is two years. So it's still a relatively new business at least in my eyes, with an average monthly profit of $2,500, which equates to about $30,000 per year. Now on the surface is probably nothing to write home about. However, like I've already mentioned, this is a business this person has started in their spare time as a bit of a hobby. Running a business of this setup and this size is probably three to five hours, maybe 10 hours at a very push per week. So whether you're working a nine to five or whatever your commitments are, you probably could find the time to build something of similar success and size to these guys. So 30 grand profit per year. So for Nels as well, this current store is currently up for sale. The asking price is classified. However, it's given a ballpark number of $100,000. So why you may not be thinking, well $30,000 a year isn't very good. He potentially could sell this business for six figures. Even to get just $20,000 or $50,000 for this business that gives you a lot of cash for investing and starting up other dropshipping stores. Let's move down then, a bit more contextual and background information. So the revenue is 160,000 euros. I believe that is with an average of 15 to 20% margin in the last 12 months. 15 to 20% is relatively low, especially for print and demand. So there's probably some things you could do with this business to make it that little bit more profitable. They're using a print and demand company called Prodigy. I'll be showing you these guys' website in a second so we can take a look at exactly the type of products they sell. So if you've got some ideas floating around in your own mind, you might see something that you can get that idea printed onto on Prodigy. And there you go, you've got yourself like a path of business idea. Average order value, which is 85 euros. So that's a very good average order value with a five to 10% returning customer rate. Again, a very good returning customer rate. Typical drop shipping is sort of like maybe two to 5%. So there's definitely some things or definitely some potential with this business. Customers are 60% Europe, 30% USA and Canada, 10% Australia and New Zealand. So I with hazard a guess that with a bit of fine tuning you could significantly or drastically I should say increase the profitability of this business. But again, that is just based on my own opinion with the surface information I'm taking from Flipper. Let's take a look at the products and services then. So Google Analytics, Shopify Stripe and PayPal, nothing too exciting there. Primary expenses then we have $1,000 a month on Google and Facebook ads. So we know how he's getting his customers. He's spending five and a half grand on print on demand production costs, which seems like a lot. And he's paying $164 a month for his Shopify stores. That'll be obviously the plan and the certain apps that he's using. Moving down into the revenue and profit for the last 12 months, we can see as we come up to Q4 huge spikes and then the natural collection, correction, not collection, natural correction once the Q4 months have finished. What we can see though is throughout the year so relatively consistent seller. If we get rid of these and close this tool up we can see what sort of numbers he's doing. So let's go for Q4 then. So October six and a half with one and a half profit. November 31,000 with 8,006 profit. When you see the products, you'll see it makes the perfect kind of gift. December 50,000 turnover and only two eights profit. So if I was gonna consider buying this business that'll probably be one of my very first questions is what the hell happened in December? Why didn't you make as much as November? Cloud being said then, if we kind of go on the general consensus from August to where we're at May 2023. So last month we can see he's doing in and around sort of eight to 10 grand consistently the profit of in and around sort of two, two and a half thousand. Jumping down into his top countries then we can see that the USA is where the most popular, where the most amount, where the most amount of people are coming from followed by France, UK, Australia, or Germany. So I'm not a hundred percent sure why he's still continued to spread himself that thinly across the world. Maybe they're all of equal profitability. Something that I do with my own businesses is when I do test or run traffic from lots of different countries I will certainly look at which country is most profitable and then double down and focus all of my attentions in that one place. That being said then, let's check out their website IllustratedTracks.com. So it looks very much, if we check Koala Inspector, like a Brooklyn type theme. So it's called Copy Von Brooklyn which must be some kind of like adaptation. And we can see they've got like real dark images which gives off that kind of luxury, luxurious and premium quality type product. We can see they've got some like mockups here where they've put their drawings to make it look like it's featured in somebody's living space. They have these really nice original imagery which again are really high quality images and portrays their product as a premium product. Let's go up to Race Tracks then and have a look at their best sellers. And again, the actual image they've used for the product with it being in a frame and with the roll being by the side of it, it's just a really nice high quality touch. And like I said earlier, I'm really portrays and positions their product as a premium one. Let's go for the Nurburgring then, one of my favorite Race Tracks and one that one day I do plan to drive around once I get the time. But anyway, let's take a look at their product page. So we can see they've done a really nice job of making it look like it is actually in that room. Whereas you can get or use tools, I should say like Placeit.net where you upload your design and it will put it in the room for you. So it makes it look like an actual real image. In terms of what they're offering, there's obviously lots and lots of different variations. We saw that their average order value is 76 euros. So it's probably somebody in and around this sort of range with the Frames Campus and A3 size. Let's move down then. I suppose there's not a lot of like features and benefits to point out with a product like this.  So they do a good job of really kind of giving the customer exactly what they need, but not too much. So shipping and returns information, we can see UK two to three days. There's nothing on there longer than kind of like a week unless they go on international outside of these big five or six countries or areas. They have all of the proper information about the product too. So it gives everything as well about whether you get framed, whether you get canvas, framed canvas, acrylic panel. So all of the information is there for the person when they make a purchase. That being said then, so we know their products. We know how they're selling them on Facebook and Google. We know what sort of money they're making. Let's take a look at their suppliers. So this is their supplier, Prodigy. Sell print-on-demand products worldwide. So you can turn digital images into physical products with Prodigy, print locally, scale globally, which is a really cool mission statement. And we know the facts that you can print locally by these guys at shipping times. We can see you weren't looking at anything longer than a week. So delivery is super, super quickly, which allows you, of course, to take advantage of global markets. Let's go into their products then. We can see everything from kind of clothing to lifestyle stickers, device cases, photo books, stationery, sports and games. Let's go for prints and posters. So this is the sort of thing obviously that he'll be paying for. Let's go for art prints. Let's go for, let's try photo prints. See if we can get a price from these guys without having to log in. We have sea types, luster, photo paper, different vegan options. Let's go for sea types. You can order sample packs, which is cool. And a wholesale cost from 25 pence. That seems very, very cheap. So let's try and find something a bit more accurate to the sort of thing. Let's go for mounted prints. Let's try and find something a bit more accurate to the price that he'll be paying. So framed prints. Back to his product page then.  This is a framed canvas for 80 pounds. So budget framed poster, framed glow in the dark, framed photo tiles. I think this is it, framed photo tiles because that looks like a canvas inside if I'm not mistaken. So I've skipped ahead and found the exact product. So you guys didn't have to watch me fumble through a website for 10 minutes. This is the exact thing that he's selling for 80 pounds. So it is indeed, if we look at the actual image and the actual mockup, let's try and get one a bit closer so you can see. If you look at the edges there, how it kind of like rounds in to a canvas inside a frame. It's the exact same thing. And the wholesale cost starts from 17 pounds. If you want specific pricing, you do have to log in. However, you get the idea of what it's gonna cost and the overall setup of this business. So with that being said then guys, I think that pretty much covers everything that I wanted to show you in this video. What I want you to take away from this is instead of rushing to try and make $100,000 or $500,000 or a million dollars as quickly as possible, take your time and build things up over six months over a year, try and build it profitably. Try not to get carried away with how big the numbers are inside your Shopify dashboard on your phone because at the end of the day, what is most important is that bottom line. And even with quite a modest business that makes 30 grand a year profit, that potentially is still a very big payday one day when you sell that business.  When you average that out, including the 30 grand profit he's making a year, that's 80 grand a year for a business that takes five to 10 hours per week to build and maintain. And so on that note then guys, thank you very much for watching. I hope you've enjoyed it. I hope you've taken away something valuable from this. Any comments, questions, video, suggestions, and so do not hesitate to get in touch. Thanks for watching guys. I'll see you in my next video on Wednesday. Cheers.


So I don't know if everybody has heard about it or not, but Surely the band heads have heard about it, but the fifth quarter calm very popular message board digital meeting place for band heads is or has shut down as of last week and I'm not a band head didn't participate in band while I was in Morgan State University But this is a pretty serious story to me one because it represents The closure of a very important Outlet that represented a super important element of HBCU culture and anytime you lose a vehicle That really helps in in providing narrative and perspective on our story It's a big blow, but second and I think more importantly it also represents You know a big challenge that African-Americans have and particularly the HBCU Subsector of black America has Really controlling our story and having controlling interests of our story Most of us out there who I own and operate Media outlets cover in HBCU know how difficult it is To keep content and to keep audience Engaged with our content not because people don't care not because there's a lack of storytelling particularly from the institutions But there's just so much competition For attention and for feedback and for community building on Facebook Twitter Instagram Any website that you can provide any message board you can put up you're always in competition with those larger entities And I think it's a big danger that if we have to succeed so much of our audience To people who are outside of our communities outside of our perspective and outside of the value of the things we hold dear We're really losing opportunities To one build these companies into to multi-million dollar operations that can provide jobs and put even more meat More power behind our narratives But we also stand a chance of losing a lot of that narrative you lose a lot of the history and the perspective That you gain from generations of people operating and commenting on one One one platform or one area of community so Really sucks that the fifth quarter is no longer gonna be here But I hope it's it's an opportunity for black folks particularly in the sector To take advantage and really say and then what do we do to preserve some of these outlets? What do we do to make sure that we are preserving? Some of these places that tell our story and the way that it deserves to be told in voices that we can relate to and appreciate So I hope you guys Really take the time out to appreciate what the fifth quarter was all about Really take the time out to appreciate those other outlets HBCU game day the journal blacks in higher education only Dan calm Along with HBCU digest of course that are really out here grinding to make sure that our story in our community is well represented


What's the difference between calls and puts? That's the question we're gonna answer in today's video lesson. Let's get started When I first started trading over 20 years ago Puts and calls were extremely confusing to me And so I actually printed out something just like this and I kept it by my computer so I could keep these straight and While it might seem confusing as a new trader. I promise it'll become second nature after you start trading for just a little while And just remember every option strategy is just made up of a combination of buying and selling calls and puts So if you've heard some of this terminology around different options trading strategies like iron condors butterflies calendar spreads Strangles straddles and all these different things that you may not be familiar with just keep in mind All they are is a combination of buying and selling calls and puts So before we jump into the platform with examples, let's just take a minute to do a quick refresher When you buy a call, that's bullish meaning you want the stock to go up If you're selling calls, that's bearish meaning you want the stock to go down With puts if you're buying puts, that's bearish meaning you want the stock to go down And if you're selling puts that is bullish meaning you want the stock to go higher I don't know about you, but I'm a visual learner So let's jump over to the thinkorswim platform to give you an actual visible example In this lesson, we are going to be utilizing spy, which is the s and p 500 etf If we go to the trade tab in thinkorswim, that brings up the options chain Now again, if you're new to trading, this is all going to seem very confusing But it's a very simple defined Format that you'll get used to very quickly Most trading platforms are set up the same way where you have your calls on the left hand column And your puts are on the right and this column down the middle That's what we refer to as the strike price of the options So let's get started with a couple examples of calls We are going to both show an example of buying a call and selling a call Now as you can see, there are a lot of different options that we can choose from as far as the different strike prices For this example, we are going to simply choose the strike price that represents the closest At the money options you can see up here that spy is trading for around let's call it $268 So we're just going to go to the 268 strike price and choose those options In that case, it's right here So this is the what we call the bid and the ask as you can see As I toggle back and forth if I hover over the ask It pops up as buy if I hover over the bid it'll pop up as sell So let's start with buying a call if I simply just left click on the ask It'll populate buying a call What I like to do to give us a visual representation is right click Take it over to the analyze screen And that's the visual representation of the risk profile graph for buying a call So like I said, the current price of spy is about 268 And you can it's actually hiding behind this little red one But there's a little gold hash mark right behind that and that represents where the current price is trading So I'm going to use this hash mark To put it right on the current price so we can kind of help keep track of it Now the market's open so the price is moving around But we're just going to use this as an example So remember back to our first slide when we showed that buying a call is bullish Meaning we want the price of spy to go up if we buy a call Now the price in this example Is indicated by these numbers down here below So like I said, the price is trading at about 268 And the pink line on this graph represents the current profit or loss In this trade obviously we haven't even placed the trade yet So it's hovering right at the zero mark We have no profit or no loss on the trade yet And the teal line represents what the profit or loss would be at expiration And if you keep your eye on this box right here, you'll see as I move my mouse around You can see that the PNL of both the pink current PNL line and the teal at expiration Give you the values of what would be represented by your profit or loss At these different price points So if you bought this call today and price moved sharply up to 280 You can see that you'd be up about $700 on this trade However, if you held this trade through time and the price made it up to $280 But you were right at expiration You would actually be down about $180 on this trade And I'm getting that negative $180 focus on the teal number here If I hover over the price of 280 you can see at that point I'm down about $180-ish at that point So why the difference between a move today versus a move at expiration Well, the difference is because options have time decay Because options expire at some point in the future They are worth more today than they are as you get closer and closer to expiration They start to lose value as you get closer to expiration In fact, that is the major drawback of buying options For example, if price stayed right where it is today Remember, we're paying $1374 or $1,374 for this option So if price stayed right here all the way until expiration You would actually lose $1,374 Now you can make money, but this price has to move higher And it has to do it relatively quick to make money buying a call And the last thing I want to point out before we move on to the next example is Take a look at this number right here It's called Theta Theta is one of the Greeks that we use to track theoretical values of options I'm not going to go too deep in this today because it's beyond the scope of this video However, the one thing I do want to point out is you'll notice that Theta in this case is negative It's negative $17.5 And so what that means is that at the current price level That option is going to be losing about $17.5 every day And remember that's just representative of a snapshot today If we use our theoretical calendar and we move through time You can see that Theta accelerates how negative it gets And you can also see the pink line of the P&L as we move through time as we get closer to expiration That Theta decays our option is losing value And now we have to make a further move in price just to make a profit on this trade So you can think about it from a standpoint of The quicker you can make a move in your favorite direction The more money you're going to make with this strategy And it's got to happen quickly because you've got time working against you Okay, now let's go back to the trade tab and give you an example of selling a call So this is kind of confusing at first But you can actually sell a call to open a trade Most people think of when you're investing or trading that you have to buy low and sell high to profit In this case, we're actually selling the contract to open And we want to buy it back for a lower price and keep the difference So now you're seeing a visual representation of selling a call or what we also call a short call So I'm going to delete the green box because that was our long call And I've checked on just this one where you can see that we're selling this And we're using the same strike price the 268 right at the money Now what you'll notice is the graph is essentially an inverse of the long call that we just looked at previously The pink line still represents the current P&L and the tealine still represents your P&L at expiration If we move our theoretical calendar through time Now you're seeing your P&L line actually go up when you sell options when you sell a call The time decay is actually working in your favor So the closer and closer it gets to expiration you can see our profit is actually going up If price stayed exactly where it is right now all the way to expiration You can see we would keep this entire premium Of $1,348 and remember selling calls is bearish. We want the price of the stock to go down So as you can see as price were to move down We're going to continue to have a better probability of keeping that entire premium in this case of $1,348 You'll also notice and I'll bring my calendar back to today's date But you'll also notice that the breakeven point is way out here So if we set our price slice, you'll see at entry we have over a 67 probability of success That will make money on this trade and only a 32 chance that will lose money So selling options is a much higher probability trade The main difference is that your gains Or your potential profit is capped Whereas with a long option you have theoretically unlimited potential profits The other thing you'll notice if I put the price slice back on the current price Is that that theta component that I mentioned before is actually a positive number So we're actually making $17 every day if price and volatility were to stay exactly where they are And as we move through time on our theoretical calendar You can see the profit line moves higher and our theta number accelerates So we're actually making more and more money each day as we stay in this trade Okay, so let's take a look at an example of a put I'm going to delete the call here I'm going to go back to the trade tab. I'm going to go over to the right hand column as indicated by the puts We are going to stick with the exact same strike the 268 strike We're just going to look at the examples on the put side. So let's start with the buy I'm going to click on that and I'm going to analyze this trade And so what you'll notice is here's the visual representation of buying a put and remember when we buy a put We are bearish. We want the price of the stock to go down And so what you'll notice is similar to buying a call Is that the theta is negative? And so as we move through time our p&l line is actually going to go down because our option is losing value As we move through time and the closer we get to expiration the more value it loses And so at this point you have to make a quick move a bigger move to get into profit territory We move our calendar back to today's date and we set our price slice over here at the break even at expiration You'll also notice that you have about a 60% chance of losing money if you held this to expiration and about a 40% chance Of making money if you held this trade all the expiration So those odds are not in your favor the trade-off for having a lower probability of profit is that you have an unlimited profit potential All right, so let's delete that one and we'll come back and show you selling a put using the same strike the 268 we are going to sell this one You also notice that thinkorswim Indicates selling or collecting a credit with the red bars whereas buying or paying a debit for something Is indicated by the green color So again our risk profile graph is basically an inverse of the last one that we looked at Because remember if we're selling a put we are bullish We want the stock to go higher And since we're selling our theta number is positive So as we move through our theoretical time You'll see that theta number accelerate because now we have the time decay working in our favor And selling options gives us a higher probability of success With our hash mark at the break even point you see in this case We've got about a 60 probability of making money on the trade And just a 40 probability of losing Because we have a higher probability of success You'll see that we do have a cap on the amount of money that we can make on this trade Just remember there's always a relationship between risk versus reward Lower risk higher probability means lower reward if you have a lower probability You might have a higher potential for profit Now there are a lot of different strategies and ways that you can utilize the selling and buying of puts and calls And at navigation trading it's not that we never buy options But overall we prefer to be net sellers of options where we have a higher probability of success And we have the time value or the theta component Working in our favor so that we're continuing to make more money as we get closer and closer to that expiration date As opposed to losing money So that concludes our lesson on the difference between calls and puts If you have any questions feel free to drop us a line in our community at community dot navigation trading dot com See there