In this game, I will be asking a popular YouTuber the price of 10 Yu-Gi-Oh cards. Their goal will be to guess the price of each card as closely as possible. For each dollar away they are from the correct answer they receive a point. As points add up, the lower the price. Today we see if your favorite YouTuber can win the $1,000 grand prize. Today's guest on Guess That Price is TeamAPS. TeamAPS is one of the largest Yu-Gi-Oh channels on YouTube. They are known for their many popular series including Larry in the Hole, Rare Hunters, and their dual challenge videos as well as their many Yu-Gi-Oh skits. Today we find out if Paul from TeamAPS knows his Yu-Gi-Oh prices. Welcome back to Episode 8 of Guess That Price. Today we have Paul from TeamAPS. Paul, how are you doing today? Hey, thanks for having me. I'm doing good. I'm a little nervous, but I'm doing good. The good news is Farford just had by far the worst score of all time. So as long as you don't do worse than that, you should be okay. Ten questions will be asked today. Of course, three from each different tier and then a bonus question.  Keep that in mind. You know, if you don't have any idea, make sure to use those because you don't want to miss one big. But if you do, that worst one gets thrown out. The next time though, you're out of luck. So let's see what we can do in this video. We're going to start off with question number one. Are you ready, Paul? I am ready. Here we go. Your first question. Pyramid Turtles Super Rare from Champion Pack 2. What do you know about this card, Paul? Ooh, okay. So I know like all the Champion Pack card or like the supers and stuff from it are like pretty expensive. I know like, honestly, I get Champion Pack and like Tournament Pack mixed up a lot. So like, I don't know which is more like on average and stuff. Tournament Pack is the first eight sets. And then the next eight were Champion Pack. So Champion Pack came after Tournament Pack. So they're right after it though. So it was like Tournament Pack one through eight. I think they ended in 2004 or five. Then it went to Champion Pack one and that went through eight as well. Then it went to Turbo Pack, Astral Pack, and now OTS one through 20. So this was the second set of Tournament Packs ever made. These are like the GX era usually. Right, yeah. Okay. And then I know like this card just in general was like a meta card. So I feel like that usually like helps out. I mean, I guess like that's usually what they kind of put in the Champion Pack some like stuff. I guess I'm thinking of like other stuff from around the time that like kind of feels related. Like I know people like cared a lot about like Secret Rare Goblin Zombie and like that sort of thing. Yeah. There was like the Zombie Master, I think kinda. I think they used both of those in the Edison decks as well for the zombie stuff. I wanna say Zombie Master had a printing from like a Champion Pack. I'm not sure. Zombie Master definitely had an Ultimate Rare though and I think it's Tactical Evolution maybe. Oh, I'm gonna say. You do have lifelines if you wanna use them. Man, I feel like I don't wanna use them this early though. Hey, but if you don't know, you don't know. So, you know. Okay, all right. You might know some of these better. So remind me, what are the lifelines? What are the types of lifelines I can have? Okay, here are your different ones. So you can ask me which tier you're in. So you'll know, I'll tell you which tier so you'll know if it's either a zero to $100 card, a $101 to $250 card or over $250 card, if I tell you that one. There's a lower or higher. You could pick a number. If you think you maybe have an idea but you're not totally sure, you could say like, I wanna know if this one's lower or higher than like 200 or something like that. Then the final one is whole new question. You could get a question in a different tier. I found that people usually hold this one till the end and I feel like they should use it a little earlier and just get a different question, but it's up to you what you wanna do. Well, I feel like I know this. All right, if you think you have an idea then go for it. I wanna say like one, like 160. 160? Okay, all right. Let's lock it in at $160 for your first guess. This is Pyramid Turtle. Super rare from Champion Pack One. Paul, you said 160 after a little bit of deliberation. You weren't sure if you wanna use a lifeline or not. I can tell you right now. It's a good thing you didn't because it's only $180. Oh, oh wow, okay. That's okay, yeah, all right. I had a feeling, I knew it was gonna be like in the 100s. So I didn't wanna ask the tier because I was like, I'm pretty sure it's like. Yeah, if you have that close of a guess, I think that it's a good decision not to do it. And because you were in the correct tier, you also get that $10 credit. You're really only about 10 bucks off. That's a great guess to start it off. Yeah, because I was like, I was like, do I wanna go low hundreds or like high hundreds? I was like, I'll go mid hundreds and just toss it around. Okay. All right, good start, Paul. Let's go to question number two. The Iris Sword Soul Starlight Rare First Edition from Dawn of Majesty. You know what's interesting is I almost feel more confident sometimes about like the older cars than like some of the newer stuff. Cause you don't really know what happened with it sometimes you get past that set and you don't like check it again. Yeah, I don't. I feel like these come out and I'm like, okay, this Starlight's like 500 bucks or whatever. And then I got, I don't check again. Right. I know this card is like, like she's like, you know, waifu and all that. But like also I know she didn't actually get played a whole bunch. So like. This one like came out right before the other sword souls and everyone was kind of hyped on it. And then it kind of was like, ehh. Cause Dawn of Majesty was like kind of like late 2021. Right. Right. Yeah. Somewhere around there somewhere. It was like mid or late 2021. Okay. Like I'm going to say this number and you're just, I'm just going to be so far off but like I'm feeling tier two. Like I'm feeling like this is not above 250. Like my heart's saying something like in the close to 200 ish like range. But like I'm going to throw my guess in at like 200. 200. So you're going against your heart, which has mid 100s.   I know it. I'm just wondering. Do you want to go against it? Wait, wait, all right. I'm going to go down a little. I'm going to go down a little. One. Okay. Once. One. 160. I'm going to 160 again. Same guess. Same guess. I'm going to 160 again. I don't want to go too low but like, I don't know. Okay. All right. You think you want to go 160?  You could always, you could always use them, but you feel like you know this one. I feel like I know this one. I feel okay about it. Question number two. The Iris Sword Soul Starlight Rare First Edition from Donna Matishti. You guessed 160, the same guess. Will you guess 160 every guess? I'm not sure. It would be a strategy. Probably wouldn't work out that well, but this one, I'm glad you listened to your heart came down a little bit. It is only $100. Oh. So this thing is the last dollar of tier one. This thing is extremely cheap.  I remember it was 20 to 25, just as a regular secret rare when it first came out. And now it's like $3. And the Starlight was really expensive. I guess nobody's using it. That's strange. Cause I was, cause I was torn between like, I said 200 and I was like, okay, it's either going to be like upper kind of 100s or like lower 100s. I was like, I could go lower 100s. I was like, I know Starlight's just a question in general for you, like have Starlights just kind of gone down like over time? Like I feel like a little. Yeah. So it depends on like, if it's not like a great Starlight, it seems like they go down pretty easily. Like something like this, there'll be, there's a lot of Starlights under 100 now. But if it's like a great Starlight like a Stardust, it's up like $800 and stuff like that. And then like Effect Baylor is like 800 bucks. And there's some that like. The iconic stuff. The big ones. Yeah. The big ones that for whatever reason, like Apollosa, IP Masquerain, they're both like 15 to 2000. Cause those are like playable and iconic and stuff. But if it's something like, it's like, yeah, this card's all right, but it's kind of eh, then it's usually going to be cheap. So Starlight itself does not make the card expensive, but also you could say it still does because this is a $3 car when it's not a Starlight. So it still makes it kind of expensive. That's true.  Right. I mean, you're still like, this is worth a lot of money, but compared to the other ones, not great. All right. I'm off to a not amazing start, but like. So that's not too, 60 bucks is not the worst. Also, this is your worst guess as of right now. So it's thrown out until you get a worse one. So if this is your worst guess, you're doing amazing. Oh yeah. Okay. All right. Let's move on to question number three. I expect you to know something about this one. And here's why. You just pulled one of these the other day. Dark Magician Girl Secret Rare Unlimited from Magician's Force. Ooh. Okay. So this is where it gets. The pictures first edition, but I'm asking unlimited. Okay. So this is where it gets tricky for me actually. Cause like, I don't know the difference between, I know like first edition is like wildly expensive. Right. I don't really know that much about like the unlimited. So you pulled one. You didn't even look it up. I didn't. No. I was just like happy. Oh, I gave you a bone. You didn't look it up. Okay. So like, just in general, I've been looking up prices of a lot of these old things. Just like, kind of like, hey, like what's like, how much does some of this old stuff cost? And I've been like surprised to find that like, if it's not first, a lot of stuff tends to like fall off a good bit. Like even. A lot. Yeah. Like old cards. Some of them have reprints. Like LOB has a lot of reprints. So that definitely hurts the unlimited price.  But then like also I know that it's like dark magician girl. So. This one did not ever get a reprint though. So keep that in mind. No reprint for MFC. I mean it did, but not since 2007. So like it's not those 2017 like Walmart packs. Those never existed for magicians for us. So the unlimited didn't get hit as hard for that. All I know is she's expensive first head. I think like first head I've seen like just myself. I've seen, I know it's like around a thousand or maybe more. Yeah. Yeah. Very expensive. I'm feeling tier three. I know like magician's force is like, there's one thing I know about magician's force. I had to buy a box of it recently and the box is very expensive. Yeah, the box. I should have asked you box prices. Then you would have known. Yeah. If you ask me box prices, I'm intimately familiar. I'm going to assume it's tier three. 251 plus. I don't think it's like at 250. I think it's probably around like 300. Something unlimited. What else came in this set? Dark paladin, break of the magical warrior, stuff like that. Let's say 300. 300 on the dot. Interesting. Okay. Dark magician girl, secret rare unlimited. I was hoping that you would look this price up so you could have a gimmie, but you hadn't looked the price up. Yeah, I don't. Sorry. So you didn't have a gimmie, but it looks like you didn't need to look it up because it's $289. Oh. Okay. So you're basically $1 off because you got the extra 10. I feel like I have better luck at this point with like the older cards. So that's been the trend so far.  I didn't give you a lot of new cards. So that's good. Okay. Well, and also you have not used a lifeline yet. Keep that in mind. I've been trying to save them. Like you can, when I did the rulings thing with this decoder, he's like, yeah, you have these lifelines. I'm like, I'm not going to use these unless I absolutely have to. That one might be a little harder, let's get into the question with fourth question. Tricyla, dragon of the ice barrier, ultimate rare, Astral pack eight. So this is the third tournament pack, or the fourth tournament pack. It goes tournament pack, champion pack, turbo pack, Astral pack. This is right before OTS started. So OTS one was literally, this was the set before OTS one. This is a card I'm very familiar with. Like just as a, you know, as a player for sure. How much do I know about this price? I mean, this was like Astral pack eight would have been like 2011. No, I think it was later. I think it was later than that. I think OTS, what do we get? Like three or four OTS a year. So we've had about five years of those. So it was about Miss 16, 2016 probably, maybe 2015. Oh, okay. So it's a lot newer than you think. Okay. Cause there was only eight Astral packs. This is the very last one. I think I'm going to use my first lifeline. Well, what way? I can ask what tier it said. I can ask if it's like above or below a certain. Or you can just get a new question if you don't like this one. I feel like I can guess this. Okay. I feel like I can. I'm going to throw my money at, I really hate doing these roundabout numbers, but they just feel like the safest thing I can do. Hey, well, if that's what it is, that's what it is, you know? Don't want to just do 160 again. Oh, that eight, it's worked out so far. It's been a good number for you. Cause I'm feeling that it's in the like, in the 100s. I don't think it's like above 200. Or I definitely don't think it's like tier three. Yeah, let's go 180. 180, so he's, he got 160 twice. He could have guessed it three times out of four. I'm nervous cause I think this is over. Like I feel like this might be like right at 200 or over, but then it's like, it feels like it's on the newer end of cards. So I think like it might not actually be like over 200. So I'm going 180. Question number four, Paul. Tricia the dragon of the ice barrier ultimate rare from Astro pack eight. You could have gone 160 for the third time. I was excited to see if you would do that. And you should have. It's a hundred and forty two dollars. You would have been so close once. Hey, why didn't he steal a great guess? After your bonus, you're only like 38 off or whatever. No, 28 off. Not bad at all. I mean, 160 would have been awesome. 180 is still pretty good though. I'm glad I can go over 200 because like, I know like some of these oldies can get up there, but that's just like, this feels new. So I'm glad I at least stayed in like the 100s. Cause that could have been. Yeah, you're still close. I mean, you're in the ballpark for sure. That's definitely not bad. Okay. Cool. Question five. So far still doing pretty well. Let's see if you know this one we have. Big shield garden super rare from tournament pack five. All right. This is like where I'm, I'm almost definitely lifelining this. I just don't know anything about this card. Like I just don't. This is from tournament pack five. So the fifth ever tournament pack cause this is the original one through eight. Tournament pack five is the most common of the first eight tournament packs. And this is a super rare from it. You get four supers, one ultra usually. It's one and 18 to pull a super rare. So usually about one box, one, one every box basically for a super rare. So you say this is the most common tournament pack? Not everywhere of course, but like if you're looking for a tournament pack, it's usually going to, you're going to find this one first. It has a luminous soldier ultra rare that. So it's like one of the least desirable ultra res. Interesting. So probably I can just guess from that that the set as a whole likely does not, you know, have as much prestige. I'm going to say it's like maybe other sets too. So I have half a mind to just be like, just throw this one out. What tears are you thinking for this? Like I'm like, I'm feeling this card is like 90 or something. Like there's not like, I'm not 100% sure on that yet, but like it's feeling like a 90, 100. Wow, that's a, that's an interesting gut number you had there. An interesting number you say. Huh, okay. I mean, like, I just, cause I feel like it's not, like I feel like it's like close to a hundred, but like this isn't like- Yeah, it's zero to a hundred. That's tier one. But I feel like this isn't gravekeeper spy type of, like it's like, cause I know like there's stuff like, you know, the spy and like pyramid turtle where it's like, they were like played, but like Big Show Garden- Right, yeah, they were in decks and stuff. Like still wasn't played. Yeah, Big Show Garden is a little different, yeah. You know what? I'll say 90. All right, you wanna- I'll buy it, I'll buy it.  Oh, okay. Okay, I'm going to, I'm going to buy more than 90. Okay, whoa, whoa, whoa, whoa, whoa, whoa, don't say no more, say no more. All right, question number five, Paul. Big Show Garden is super return of pack five. You said, I don't know anything about this card. I don't know what this is. How am I supposed to know the price? But then your gut kicked in. Your gut said, I know the price of this card. It's $90. And that's how much it is. You're exactly right. Are you joking? What? It's $90. I'm not getting, I don't know anything. I just, what? I'm very surprised by this. This is only the second time someone has guessed it right on. And last time I forgot to give them their $25 bonus. Do not let me forget. I'm gonna put it a note here. $25 instead of 10 because you got it exactly right. Wow.  Like you rival engage at this point. Can you possibly do it? No pressure. You still got three lifelines left. I'm glad you didn't lifeline that one because that worked out really well. I just had a feeling. Like this isn't played. It's like the not good tournament pack but it's also like, it's still like tournament pack. So like. All right. Question number six. So far, I mean, I haven't done the numbers but I think you're like within like 1% at this point. Oh, by the way, I forgot to mention, if you're within certain percentage points you get the prizes. If you're within 1%, I'm giving away $1,000. So if you could, if you could start getting them wrong soon, that would be great. So far, you're probably within like 1% at this point. So we gotta do some work. Okay. The pressure's on. Question number six. Hopefully this messes you up a little bit. We have cash tier of fin. We are ultra rare first edition from Dark Wing Blast. This is your new card. Here's your new card. Okay. So I actually think I looked this up a couple of weeks ago. Okay. I don't know what's happened to it since then though. What was it a couple of weeks ago? Like 80? Interesting. Like, I mean, I'm assuming maybe it's like a little lower than that. No. I'm telling you guys like, I'm not really that good with like the newer stuff. Like I just, I feel like I don't know. I just don't keep up with it a lot. Hey, at least you have looked it up recently. So I mean, how much could it have changed since then? I mean, well, I say that. I mean, like, but it is the most recent set. So it's not like it's gone down like too much.  People are playing it. I don't think it's like worth life laying this. Cause I mean, I already have like a good indication of what it is. Yeah. I wouldn't, if I were you, you've looked it up recently. So you're not going to miss it by that much. Let's just say 60. All right, Paul. Question number six. You just guess one right on, which was pretty insane. Cast your fin, your ultra first edition from Darkwing Blast. It's not 60 and it's not 80, but it is 70. So pretty good. So you're basically right on with your bonus. So you basically nailed it. Cool. Yeah. I was, I mean, I had a feeling it was in that neighborhood. I just feel like I may have gone out a little bit. Okay. Yeah. Right now you are on a scorching hot pace. We've still got four questions. You still have three lifelines. So all of the, all the tools that you're disposal at your fingertips. Let's get to question number seven, Fortress Whale Super Rare from Tournament Pack seven. More Tournament Pack. Last time you said you didn't know Tournament Pack, but then you got it exactly right. So this, okay. Now this is one that I know the, I know like some history around it.  So this got a speed door reprint, which is, I know like reprinted the card. I'm sure that didn't affect. Like I'm sure this is still like a tier three 100% it's tier three card. This is where you can do lower or higher. Cause if you think you know it's tier three, but you don't know how high you could like maybe do that. Yeah. Cause these tier three is usually where people miss a lot. Cause you can miss a huge percentage. Yeah, exactly. I feel like the range is going to be so wild. Keep in mind, if you miss it by more than 60, it you just get the Irish Swords all one. So this one will be wiped out. So it kind of, you have some leeway here. I'm going to lifeline it. I think I'm trying to think of what number I want to ask about like more or less than, cause that's where like, I'm trying to think of like what a card like this, cause I feel like a card like this before it was like a couple of thousand bucks. I feel like before the reprint, it might have been like way more than that. I don't know. Or rather think of something else. So I will tell you this, okay?  I'll tell you that. So you're between two 51 and a thousand on your tier threes. I'll tell you where my heads at. My heads is that this thing was super expensive, probably just because it was the only printing and not because of it being good, obviously. Yeah, yeah, yeah. I'm going to go like three something. I'm trying to decide like if I want to go close to 400 or like close to 300. So you're going all the way down to 300 cause you were sitting early, you've said a couple of thousand, now you're going to 300. Okay, so there's a reason. My reason is just cause like, this had nothing else of note besides that. So I feel like that reprint alone must have like done a lot. What did I say for dark music girl? Like 300? Is that what I said for her? 300, yeah. I'm going to do the same as dark music girl. I'm going to go 300. $300. All right, you decided not to use the lifeline. I think that's a good strategy because you really don't have a lot to lose here. The worst you can do is 60 bucks if it's off by more than that, which I will tell you it is off by more than $60. This card is $695. Oh, God, okay. And there was actually like four of these listed around that. So there was like. That's interesting, okay. I was wondering if this was the only one. And then there was like four of them in a row. So they've kind of set the bar at 695 for this one being available. But yeah, this card has always been like way too expensive for what it is, because obviously it's never been good. It's just a ritual card. And it never had that reprint until speed duel, which I don't know if that actually hurt the price or not, maybe a little bit. But I remember it was like over a thousand, at least for a time. Yeah, it was. It was. So I think it did hurt it a little bit, but then speed duel is like, do people actually want those because they look different? Yeah, they say speed duel. Yeah, my main thing was I was just like, I don't know. When you said it was not a thousand, I was like, okay. Maybe they're gonna go like pretty close to 250 or pretty close to a thousand. I didn't, I probably should have just gone with the middle and just been like, it's like 600 something and just hope to like. Hey, but there is a thing. You didn't really lose too much on that. That is now the one we're throwing out and you now accepted your $60.  So you only have three more questions. You got three lifelines here. Okay, cool. So I can actually use them safely. Question number eight is instant fusion ultimate rare from OTS tournament pack four. Well, I know this card is like popular right now. It's really getting played. So that probably helps bolster. I noticed like with these ultimate rares, that's a big thing is that like, obviously like, you know, being an OTS ulti is like a good thing. But I know like when they're getting played, that's like even like that really helps their price. I guess right now I'm just kind of torn between like, if it's tier two or tier three. I can tell you the tier. So I'm allowed to ask the tier. I'm allowed to ask above or below and I'm allowed to ask. You could also do above or below, which could. I mean, if you're between two specific tiers, you don't think it's tier one. Above or below could kind of tell you that as well. Okay. Is it above or below 200? It is below 200, Paul. Your first lifeline has been implemented. It is below. I'm gonna say, ooh, don't want to back my 160 guess again. Ooh, going back to it. Hey, you should have done it last time. I mean, I feel like if I guess 160, even if it's not it, I feel like it can't be like so far off, right? Like, cause I mean, like we know this card's getting played. It's a solid card, great rarity. I'm throwing out 160. All right. And with the, the guess last time on question four, you probably should have stuck with 160. 160 this time, pretty good. This card is $132. Ah, okay. A little lower. So you're not too bad.  That's actually still pretty solid. I probably should have also kept in mind like it's like at one. So maybe that has something to it. Yeah. I think being at one, maybe add the price down a little bit. If it was at three, I think it would probably be a lot more because obviously you got to play like two extra copies but still 160 on 132. You actually had a pretty solid guess there. We're going into the final round of question nine and question 10. I'm gonna be asking these both at the same time. You're gonna have to put in your answers at the same time. You still have two lifelines. One is I'll tell you the tier. The other one is you get to swap a question. Okay. All right. Question number nine. So far you're doing really well. I think you're one of the best contestants so far. Here is usually where people lose a lot of percentage points on these last two because there can be pretty difficult. The first one is inferno fire blast ultimate rare. First edition from Soul of the Duelist. Oh my Lord. And question number 10. So there's your question number nine. Question number 10 is sangan ultra rare from retro pack one. Paul, you have two questions at once. You also still have two lifelines to use here. I'm not gonna lie, man. Inferno fire blast just took me back. Yeah, dude. I don't know anything about this card. Hey, fortunately you could just swap the card completely if you want to. Yeah, let's swap it. Let's swap inferno fire. I don't know anything about it. I don't. What I like to do when you swap the question, I want to see what you would have guessed and I'll tell you after you we finish up what it actually is. I'm gonna say for inferno fire. I was gonna just, there's gonna be over 200, I know. Let me see. I would say like 200 was gonna put. 200, okay. So just to lock that in. That's what your guess would have been. Yeah, yeah. All right, you have decided to swap out the inferno fire blast for a new card. This card, your replacement question is elemental hero rampart blaster ultimate rare first edition from elemental energy. God, I'm fairly better off. Okay. Do you think that your $200 gas saying it was a tier two? Do you think this is a tier two? Or do you think you were off on that? I think I was off on it. I think this is probably tier three. I know these elemental heroes get rude. But like, but then again, like, I'm feeling like this is probably over 250. Yeah, you know that either sangan or this one is a tier three. And the last lifeline I have left is just being able to ask a tier. Yeah, you could figure out for sure what a tier is. But since you know one of these two is a tier three. If you guess, if you ask the one that's not tier three, you might get a little more information. So I'm pretty sure one's two or three, then one's like a kind of a toss up random. Is that kind of where I am? Yeah, so you know that one of these two is guaranteed to be tier three. The other one could be one, two or three. So if you ask the one that you think is like not the guaranteed tier three, then you could figure out for sure which tier it's in. Maybe it could, it would tell you, you know, if it's not tier three. This could be two tier threes for all you know. So I'm feeling like saying it's actually not even all that high. Cause saying it's got so many reprints. I mean I know like retro pack stuff's like on the higher end, but like still like saying it's just got so many reprints. Yeah. I feel like you might be tier one. Well, you could find out, you got a lifeline. Oh yeah, okay. I'll use my lifeline. What tier is Sangin? Sangin is tier two. Oh. And that tells you for sure that Rampart Blaster is tier three. I'm glad I asked. Cause I was, I had a guess in mind for Sangin and it would have definitely been wrong. Okay. You're out of lifelines. You are the last two questions you've done really well so far. You need to nail these two to have an infamous performance. One, I'm feeling good on. I'm feeling pretty good on Sangin. Now that I know it's tier, I feel that like while it is tier two, I still think it is not drastically higher than a hundred. So for Sangin, I'm going to say 120. 120 on Sangin. All right, we have that. For Rampart Blaster, I'm going to say 350. 350. Any reason why you're going 350? Or is that you're just- I'm just flipping a coin at this point. I mean, it's either, you know, cause I'm trying to like think of what is like the price that can help me minimize my like percentage loss here. Do you know any prices of the heroes? So here's the thing. Alec has like been collecting, like starting to sort of collect like the, all the old heroes and like their highest rarity, like this ulti fusions and stuff. But like he's, like we were talking about that like a year ago maybe or like earlier this year or something. And so like I had gotten an idea of how much some of them were then, they kind of were like starting around like I want to say like 200, 300 for most. And like then they got like quite high after that. So I'm maybe inclined to think like since times passed, it's not like they've gotten really cheaper. Maybe I'll go with like 350 just cause like it's at least like the higher number.  He also has, I'm going to go a little higher. Okay. I'm going to go 400. 400 on the Rampart Blaster. You want to lock that in? I'm going to lock that in. Final two questions. You got, you replaced one. You have another one. So you replaced your question nine.  Your, your tentative guess was 200. You now know that it was a tier three card. Inferno fire blast was $295. Okay. You replaced it with elements. We'll hear a Rampart Blaster ultimate rare first edition from elements of energy. You were right. These are expensive. They do get very expensive. Did you get high enough on your numbers? The question. Yikes. The answer to Rampart Blaster is $580. Yeah. I knew I was going to lose that over the end. I knew the range of it was going to be high. I knew it was going to be high. I'm glad I didn't go to 300. You aged it up to 400. So you were a lot closer. Only 180 off, which is like, I mean, it's not great, but it's also not as bad as if you had said 300, which would be like half. Yeah. These tier threes get so crazy. Yeah. The tier threes are the hardest part. They're very difficult. So you got, I mean, you getting the dark magician girl off by 11 earlier was huge because you basically nailed it. Now let's go to the Sangen. You, you know that it's in tier two. You were thinking it's around a hundred bucks. You said 120. Sangen ultra from retro pack one is $200. Oh, I blew this whole thing at the end. Well, retro pack one is really expensive, but also you didn't do the worst at the end. It could have been worse, but I think overall you still did pretty good. We're going to have to total up the numbers. See how you did. You did get one exactly right, which is going to help. So we're going to go total them up and see how you did. A few moments later. All right. Are you ready to hear the results of how you did? I am ready. After your replacement, your replacement questions, the total value of all 10 cards that I asked you was $2,478. The amount you missed by, you missed on your 10 questions minus the one that we threw out by $427 total. You then got one exactly right. So you got a $25 credit. So we subtracted that from the 427. You also got seven others in the correct tier. So you get a $70 credit. So we took off $95. That leaves you with $332 off out of the $2,478. That means that you were 13.40% off total, which is actually pretty solid. Okay. I can take that. Honestly, I can take that. I'm just glad I wasn't in forfeit here. Yeah. I can't remember exactly where you are, but I think you're right in the middle of the pack because I think like second it, second was like 10 points, something that was like 11, but then like SEMA was like 16.9. There was like a 16 and a 15. So you're probably like right in the middle right now. And you were really close. Like if it weren't for the end, theoretically, if you didn't miss those 80 plus the 260 off, if you had taken off the 260, I should have gotten a infernal Fire Blast, dude.  If you had stuck with infernal Fire Blast and guessed 300, you would have gotten an amazing score. But still, 13% is pretty good. Those tier threes are tricky. Paul, you did pretty well. How are you feeling about it? I feel good. I mean, I'll say this, I surprised myself. I went into this thinking like, I'm just gonna get all this stuff wrong. Like I'm going to be like so far off on everything. And the things that were the most challenging were kind of what I expected was like the tier three stuff just because of the range. Like Fortress Whale and like Rampart Blaster. It's just like, man, the range is just so high. But like on all, I'm pleasantly surprised. I'll say that. Like pleasantly surprised myself. Yeah, you did really well. I mean, on almost all the questions, you were really close. So pretty good overall. A solid performance, Paul. Thanks again for being here, representing Team APS. Thank you for having me. You guys and you did really awesome in this episode. And that means that you guys will be able to win $100. Make sure to like the video, be subscribed, turn on notifications and let me know in the comments how Paul did. How do you think, do you think that the tier threes were a little rough on them? Let me know. Let me know. And make sure to go check out Team APS on YouTube as well. Give them a subscribe. Somehow you're not subscribed already. They've got like 500 quadrillion subscribers. So go check them out. All right, Paul, any final words? No, just thanks for having me on. This was fun. I'd love to do this again. And we're gonna get you over on our channel for something soon too, so. Just let me know. So keep an eye out for that, guys. That might happen at some point. Thank you guys for watching this episode of Guess That Price. And I'll see you guys in the next one. Peace.


Welcome back. So now what we will now study is the setting of a typical communication problem. So here is the problem of communication. In this particular case the case that I am going to refer to is what is called point to point communication. Point to point communication in a point to point communication what we have is you have you have information at what is called the source. So you have some information at a source and what we want to do is we want to replicate this information at a destination. We want this information to be replicated at a destination. So what this so this the information at the source would be denoted by a random variable s. So let us call let us denote this by a random variable s. So this here is some source. Now this and whatever is replicated at the destination let us denote that by a random variable s hat. The goal is to get s hat and s to agree. So we would want these to become come as close as possible. Now how is this in how is this source sending information to a destination it is being sent over a medium. This medium is what is called a channel. This is called a channel. So that is this medium could be say for example could be telegraph, could be could be post, could be email, could be sound waves, could be could be the kind of medium that you are using right now the internet or whatever. All of these are various types of communication media and this source is to be sent to the destination over this medium. Now the remarkable thing now you might think that can you send really any source over any medium. For example the source could be taking could be could be say for example the letters of the alphabet. Whereas this so these are letters that are pictorially written in a book or on a blackboard or something like that and the medium that we are referring to could be say radios, the radio medium. Now if you want to send these letters over a radio medium the letters themselves cannot directly go into the radio medium. So therefore what the medium has what one has to do is to somehow convert these letters into something that into signals that can actually be sent as inputs into this particular medium. So the medium comes with it comes along comes with a definition of what it is allowable inputs and it is possible outputs are. So what you have for a medium are what are called channel inputs and channel outputs. So this here these are predefined channel in properties of the medium or the channel itself. These are channel inputs and these are channel outputs. So for example if this is as I said a radio channel then in that case it would take electromagnetic inputs and produce electromagnetic outputs. It cannot take pieces of paper as input for instance pieces of paper where the source is written that is not an input. It cannot take sound my sound itself cannot be chosen taken as input as an input to this into this particular medium. But then if this is the case if there is a mismatch between the space of the source and the space of channel inputs then how does one even use this channel to communicate. What one needs to do is then have an adapter. You need a way for this source to talk to that medium and that medium to then talk to the later to the final destination. So you need in between what you know in electrical engineering what we call an adapter or power engineering and so on. It is basically takes two different formats and makes them compatible with each other. In the communication language this particular thing is known as an encoder. So what the encoder does is basically takes every value takes the source random variable and it maps it if possible channel input. So let me denote this encoder by a function f. So the source here goes into the encoder. The encoder maps the source to a possible channel input let us call that channel input x. Now the channel has a characteristic of the amount of noise that it can produce that it adds to the channel inputs.  So it produces so when an input x is sent x not it is not necessary that x itself comes out of the channel some other output might come that output is denoted y. Now because this could be some other output it does not even have to be from the same space. For example it is quite possible that you send an input of you send an electrical impulse on one end and what comes out on the other end of the channel is a sound or a radio wave or something like that all of these are valid definitions of a channel and valid definitions of channel input and channel output. Now this here again has the same problem the output of the channel may not be in the format that you want for your final destination. In the final destination you are looking for you are looking to replicate the source and the output s hat that so you want the output s hat to be in that format whereas y which is coming out of the channel is not in that format at all. So in that case then y has to again undergo you have to put in another adapter here. So the that second thing here is what is called a decoder let us denote that by g. So you have a decoder at the other end of the channel which takes the output of the channel and maps it again to a to something in the destination. So something that is a possible valid value for the destination. So now this is therefore the structure or the setting of a typical communication problem you have a source here you have a source here s that source is seen by an encoder that produces a channel input which is denoted x that input passes through a channel emerges out as y, y is seen by a decoder which is denoted g, g maps y to a s hat. Now the goal of communication here is to eventually get s and s hat to be close. So we can measure this closeness in through a function let us call this function d this function d is a function that will map s, s hat to a real number or let us say it maps it from 0 to infinity. So d is a measure of the distance between s and s hat this is in the communication language is often called restoration. So it is a measure of how far s and s hat are. So for instance it could be a function in which is 0 only when s is equal to s hat or and so and so if s and s hat are real valued random variables for example d could be the function for example d could be d of s s hat could be the function norm of s minus s hat square. So this is a way of measuring the distance between s and s hat. If you want s and s hat to agree exactly then d could be a function that is an indicator of s equal to s hat. So it means that it will take value 1 when so it will sorry s indicator s not equal to s hat which means it will take value 1 when s is not equal to s hat and take value 0 only when s is equal to s hat. This is again another way of measuring the distance between s and s hat because your when s and s hat are exactly equal that is when you get distortion 0 and that is and otherwise you get distortion unity. So there are many different ways by which we can define a distortion between your source and destination. This distortion is part of the problem definition. It is a part of defining what we mean by quality of communication and what we mean by communication itself you know by what we mean by recovery of the source at the destination. So then what is the problem of communication then? The problem of communication is now that you have been given this particular this diagram here. The problem of communication is to come up with the right choice of encoder and decoder. And by what do I mean by right choice? Well you want to choose the encoder and decoder so that you get as little distortion as possible. So the problem of communication is to minimize the expectation of d of s and s hat over all functions f and g. So if you take this d for example to be this this norm of s minus s hat and for simplicity let us assume these are just scalars. So then in that case this expectation would then become the expectation of s minus s hat squared. We would be talking of minimizing this over f and g. So now let us do this. Let us write this out a little bit further. Let us take this particular thing a little bit further. You would have already noticed that there is some there seems to be some resemblance here to the kind of problems we have already studied. Now in order to establish that resemblance let us take this one step further. So now let us think about this problem in the frameworks that we already have. What do we have here? We have the first entity which we called an encoder. What is that encoder? Well encoder is simply a function. The encoder is simply a function. It is a function that is mapping s to x. It is mapping your source to a possible channel input. You have another entity which we called a decoder. The decoder is mapping y to s hat. So this is your decoder. So these are basically f and g are just functions. Now let us try to look at this problem in the kind of frameworks that we have defined so far. It is clear that this is a stochastic decision problem because after all there is a random variable which is s. There is an encoder. There is a decoder. These encoder and decoder are actually functions. These functions are mapping random variables to what you can say are actions. And then based on those actions we are receiving a cost and the cost is encoded in this function d. So it is clear that the typical communication setup is really a stochastic decision problem. Although that is not how it is normally studied. People do not often normally study this as a stochastic decision problem. But once we look at it in the framework that we have defined, it really is some kind of stochastic decision problem. And now that we know it is a stochastic decision problem, we can start asking ourselves many more sharper questions. For example, if it is a stochastic decision problem then is there a what are f and g? f and g are the functions that are chosen that define your encoder and decoder. Another way of looking at f and g is to say well f, g together forms a policy. I can say well that f, g here is a policy in my and the communication problem is a stochastic decision problem in which what we need to do is find the optimal policy. Finding the optimal controller is really finding the optimal encoder, decoder is really about finding the optimal policy. So optimal encoder, decoder really is equivalent to finding optimal policy. So we are already seeing that there is some kind of a stochastic control analog building here. There is a policy that we have to find, there is a cost that we have. Now question then is, if there is a policy then what is the information structure? What is the information structure? What is the information structure in this problem? Let us go back and look at this. At the end of the day the goal of the communication problem is to reproduce this source here at the destination. So the reason for reproducing the source at the destination is because the source is not already known at the destination all this paraphernalia here has been introduced because we need because the source is actually not known already at the destination. So what this means is the entity that is producing s hat entity that is producing what is known at the destination that is s hat, this entity does not actually have knowledge of s. So if I like here this s is not known to g, this is not known. What is known then to g? Well g is standing on the other end of the channel. Think of the channel as a medium such as for example a radio or something like that with no other way of talking to the source. So what the decoder has to do is to look it is compelled to look at only what comes out of the medium and maps that to a destination. So this particular thing that so the only thing that the decoder actually knows is the value of y. So the information of g is y, this is all that the decoder knows. What does the encoder know? Well the encoder obviously only knows the source. The encoder has seen the source and it is mapped it to the channel input then thereafter the channel has taken over channel has produced it is out the output and the decoder has seen it at the other end and is producing what is its estimate s hat. So the information with the encoder then is only the source information. So this what the encoder knows information of air is s. So the encoder only knows s. So as now let us see what does this actually mean? This means now we have a policy in which there are two decision makers or two controllers. We have a policy with two controllers. The first acting controller is seeing s. The second acting controller is seeing y. Now how is y produced? Well y itself is produced produced from x and x itself is f of s. In other words y depends on f of s. This means that the information of the second acting controller depends on the action of the first acting controller. But the first but the second acting controller does not have access to the information of the first acting controller. So which means that so g is information depends on f of s but g does not have access to s does not have the access to the information that produced that was used to produce f of s. Which means what does all of this mean? I guess it is evident by now that this problem has a non-classical information pattern. So this problem the communication problem is a non-classical information structure. Indeed this is exactly what makes communication a problem in itself. The reason of the non-classical information structure is also why communication is in fact a problem. We need to communicate because the source is not known at the destination and once the source is not known at the destination whatever encoded messages we send to the destination are affected by the actions that we choose at the source and that those actions affect the information at the other end but the entity at the other end which is your decoder or your receiver of information it does not have access to the information that you had when you produced your actions. So as a result of this that this is in fact in a problem with non-classical information structure. So coming back to this communication setting here all actually communication problems therefore are really problems of non-classical information structure. Although they are not studied in that sort of way it is implicit that such problems have in them a non-classical information pattern which is why they merit a special attention. Now we will see this little more deeply in the next class that now that we know that this has a non-classical information pattern we can ask start asking sharper questions. For example, well if this is a non-classical information pattern then is it static or is it dynamic? If it is static then maybe we can solve the problem because we already know a little bit about static information structures. If it is dynamic then that then we can ask questions about the dual effect. Is there such a thing as a dual effect in this particular problem? So all of these questions can be asked once we view the communication problem as really a stochastic control problem. Another way of viewing the communication problem as a stochastic control problem is to think of the encoder decoder as a team that this is in fact a team of players that are trying to communicate and their cost is given here by this function D. This team comprises of these two agents called encoder and decoder and they have in them between them a non-classical information structure. So this particular this is the view that we will take forward for the remaining part of the course and as we get to the end of this course I hope it is now becoming evident how all these various problems stochastic control problems, problems from organizational structure and now problems from communication are really all instances of one common theme that these are really stochastic decision problems under various information structures. So I will see you for the rest of the course.


Hello everybody, in this video I want to talk with you about something which will increase your eBay sales by between 5 to 7 percent and this is something which around 90 percent of eBay sellers don't do and then they just lose sales. So I'm talking about branding your eBay store. So in this video we will talk about two different types of branding which you can choose one of them and then just go in this direction. You can't choose both of them because it will confuse your clients and it will not look good and it will not do the result and the effect that we want to get from this branding. So the first type of branding is to show that you're a professional store, that you're actually a brand and show to your customers that they can trust you and make them more confident to buy from you. This is something which the biggest companies in the world do and this is something which works very great. I will show you some examples now and you will understand about what I'm talking. So the first store is this one. Take a look at this store. Would you buy from this store or from a store which looks like this? Their products are almost similar, both of them are selling, this one sells shoes and this one sells closings but they also have shoes on their store. But if their prices will be similar from which of them would you buy you would buy from this one because you will feel that this store is much more professional and you prefer to buy from someone in which it's more professional because you know that you can trust them on the customer support and that the product will be fine. Now what you should put attention when you create a store like this? You should be aware that all of the branding goes together that the logo and the banner here and the text everything is one brand and everything plays together. Another thing which you should put attention is the template. You should put attention that your template is similar to the logo here and the banner here and also it plays well with the text. I will show on the next few minutes how you can get this logo for very cheap prices or even for free how you can get the banner and how to write the right text here. Another thing which you should put attention on this type of branding is these things. If you want and this is something which I really recommend you should also spend a bit time on your Facebook page, Twitter and Pinterest and put this logo and banner also there so if the client click here they will go to these pages and then you will also build a customer base and more trust with your buyers because you can also post your products on these pages.  Now in this type of branding I recommend you to take a photo of you with your kids, of you with your family or maybe of your grandmother and grandfather and put here in the logo and also don't forget to put it also in the banner. Create a bigger picture and put it also here in the banner. This is something which works very great for smaller stores so if you don't have many feedbacks and I really recommend you to go on this way put here a photo of you with your family or a grandmother or grandfather as I said something with kids something which shows that you're a nice person and you really care about your clients. Also click here the edit profile and right here some text. Now some points which I recommend you to attach to this text. First write that you're making it for living and for any question you're always there to answer so just ask the clients to contact you for any question about the products or even after their purchase that you will continue support them. Write there that the customer support is the most important thing for you and you're always there to listen. Write there that the products are cheap because you are just making your living from this and you're always trying to get the highest quality products from the cheapest price because this is what you would prefer to buy from someone and this is also what you sell. So this is about what you should write in the description. If you go for the brand direction also write that you're a big company that you care about your customers that you have a big customer support team and this way also it will go together with your branding here. Now another thing which is also important but not must I recommend you to do this is to get a template a professional template which is also goes together with your branding. How to get the template I will show you in a few minutes or a few seconds actually because we almost finished the video but this is important because most of the things of the people are using are using the same templates from the monitors or something which is which they found for free in the Internet. I recommend you to spend some money it's not a lot of money it's up to $50 and buy a professional template which is adapted to your store to your branding and to what you want to show to your clients. This way it will seems different from all of your competitors and the buyer will buy from you even if you're a bit more expensive because if someone will see that this one and this one and this one are selling the same product in the similar prices and they looks exactly the same but your store seems much more professional or just they are more connected to you because it's a family business they will buy from you because you are different and this is something which people like they like to buy from someone which which they are believing in and they trust him. So this is about branding how to do this right all what you need to do is go here then a click here and then you can edit everything there. Now I want to show you how you can get these things done how you can get the logo banner and the template very easily sometimes for free or sometimes for a very very very cheap amount of money which is really worth it. So what you need to do is go to Google and write here three images now here you have many sites for example you can go to unsplash you can write here anything that you want for example a family if you want for a family business here you have a lot of photos for a family for example this can be a great photo for a family business then you need to find something which is goes which goes together with this photo for example travel or kids or something like this which you will put in the cover this is the freeway the other way is to go to Fiverr I actually recommend this way because it looks much more professional and right here for example eBay logos. Here as you can see it found for me a lot of people who sells eBay logos so we can just go there request the logo which you want you will write them the colors which you want the name which you want the name of your store actually and then in around two days you will get the logo ready this is something which is very cheap it will cost you between five to ten dollars and it will be really worth it. Also here you can buy the banner and the template you can write here on Fiverr eBay template and here you see you can you can have a lot of people who can create a template a professional template for you you can see here people who made more than 700 templates here another one 300 160 these people made a lot of templates you can check their works on their pages you can see how it looks on eBay stores and then you can just choose one of them another option which I found sometime ago which I really really really recommend you and this is a chat on Facebook which supports a lot of different services they offer services like a feedback removal or limits increase or also template creation you just check with the guy there and they will create a professional template for you I made there are some templates for my stores and it was really great so I will attach a link to this chat under this video so you can go click and ask for the template there and they will write you all of the prices there but it goes between 30 to 50 dollars now I want to summarize we have three types three ways to get these things done the logo the branding the banner and the template you can search on the network for free or you can go to Fiverr find here some things and you can buy all of these things together for around 50 dollars everything together and you can also check with the chatbot which I really recommend you because they do a great job there and give really amazing templates I hope that you like this video don't forget to subscribe to our YouTube channel write down in the comments on which of the brand names would would you go on the one of the family business or a big company which one would you prefer for your store and which one would you and which one did you like more also don't forget to like for this YouTube channel and like in the comments if you want other videos like this and if you have any questions I promise to answer and anything every question see you in the next videos bye bye


from the Sands Convention Center, Las Vegas, Nevada. Extracting the signal from the noise. It's theCUBE, covering AWS re-invent 2015. Now your host, John Furrier and Brian Graceley. Okay, welcome back everyone. We are live here in Las Vegas at Amazon re-invent. This is Silicon Angles theCUBE. It's our flagship program. We go out to the event and extract the signal from the noise. I'm John Furrier, the founder of Silicon Angles. Brian Graceley, Wikibon analyst. Our next guest is Misha Govinsen, co-founder and CSO of Alert Logic. How'd I do on the last? You did pretty well. I'll take it. Just throw it out there. Well congratulations on your success. You guys have a great presence here. You're in the high rent district, big booth. You guys are actually doing well. Security is at the top of everyone's agenda again this year, but with cloud it's more critical you're seeing the announcements here at Amazon, the streaming, the data and analytics. All kind of converging in. That's your wheelhouse. Explain the meaning of all this. What's the state of the current market and security? Obviously perimeter list is obvious to everybody. But what's going on here at Amazon with security? You know security's always been important for the cloud ecosystem. We've been here since day one. So first re-invent, we were out here and we kind of saw the momentum. And obviously concern about security was great even then, but what's really fascinating this year is it's really coming full circle. You can really see that it's becoming more mature and you see a lot of real enterprises adopting Amazon solutions. You see real security vendors, real security capabilities. Everything's getting much more mature. So things that used to look theoretical are starting to really come to life. So you're kind of present at creation here with AWS ecosystem. Big part of their growth has been ecosystem partners. So what makes you guys different? Share with the audience out there. What's your approach to cyber security with the cloud? Obviously API economy, it's all the language we love to hear, but what is different about what you guys are doing and how does that relate to the next chapter of innovation? You know the biggest differences that we provide security is the service. And if you look at what Amazon does, it's very closely aligned with our delivery model. A lot of Amazon services are really about taking something very complex, deconstructing it down to its basic parts and really deliver it as an end to end service to where the provider really owns the delivery and we do the same thing with security. It's exactly the model that we've used with our customers. That's the reason why so many Amazon customers choose to go with us for security. Is it easy to stand up? Is it effective, all the above? I think it's not just software. It's software that's fused with service. But what you really get out of it is an outcome, right? So if you need security, you're not sitting there trying to figure out how it all fits together. The product and the solution comes to you much more naturally. So you're easy to integrate. Absolutely. That's probably the key value, right? That's an easy way to say it. Yeah, so a lot of times, we hear about lots of developers who come to AWS, they want to sort of, sometimes they're going around their IT groups and it's just a great idea. Do you find they engage with you guys initially or do they sort of realize I need security and it's sort of hard to find that internally skill so they'll sort of engage with you and you come in after the fact? What's the typical engagement model? That's interesting. We've been doing this for a long time and when you look a couple of years ago, you really were developers. And I think the whole notion that developers try to go around IT is not always correct. They want to be secure and I think they want to do the right thing. Our customers early on with Amazon were developers. Recently, in the last couple of years, we're noticing it's really enterprise IT people reaching out to us and saying, you know, we want to do the right thing. We have a lot of developers using Amazon. We want to make sure we give them a secure computing environment. So now we're working much more with actual enterprise IT shops as opposed to fringe groups within those enterprises. It's becoming much more standardized. Yeah, what? So the folks from Capital One stood up there today in the keynote and they said, you know, we're running banking applications, financial service applications. Basically said, you know, the AWS cloud is more secure than their data center. How do you prove that to people? Because people will hear that, but there's a lot of skepticism. So how do you prove that to somebody? Sure, you know, the most interesting data point we have for that is the cloud security report. And if you go to alertlogic.com slash CSR, you can see kind of years of research that we've done there. We have an interesting vantage point. We have a lot of customers that are on premises. We have a lot of customers that are in hosted environments and a lot of customers in the cloud. And one thing we notice is that this notion that cloud customers get attacked more and this notion that the cloud customers are less secure. It doesn't show, you can't see it in the data. In fact, the level of control is higher. So the number of break-ins we see is actually smaller in cloud environments because you can control it much better. Yeah, yeah. You guys, your focus is sort of this intersection of security and analytics. You know, we're seeing more and more services from Amazon to help with analytics. Is this a new sort of a new security person who's looking at this? Do we have to combine data science? Do you guys kind of provide the data science behind that? What's, you know, for a lot of folks, the new stuff sounds cool, but it's like it's a lot of new skills. How do you help them get over that? You know, we build analytics and we obviously have our own data scientist at Alertlogic doing the metric extraction, doing analytics. What's really interesting is that we ourselves are an Amazon customer and a major one. So a lot of the stuff that Amazon releases are things that you're going to see as relying on more and more. For example, the latest product that we just released called Cloud Insight is natively integrated with Amazon, uses a lot of Amazon APIs. I think analytics is really the next frontier, right? In the future, we're not doing this now because these services just got announced, but I think in the future, you're going to see us rely on those analytics services from AWS more and more. What's the biggest surprise to you with the Amazon growth? I mean, obviously the numbers and the headlines, we've been covering it. We were the first ones to really see it, but now you're seeing the mainstream blogs picking out, oh my God, $7 billion. We kind of started coming, but what surprised you? I think I get surprised by the same thing every year. I think it's just how vast this market is and how quickly it's growing. It's an incredibly rich system of products and there's a lot of customers attracted to it and every year it grows richer and you would think that one company can't really deliver this much functionality and really not fall apart, but they've done a tremendous job of it. What's really amazing to me is just how quickly it's grown and how quickly it's matured, but also how much more opportunity there is. So I think I look at that every year and I see it can go even further than that, right? You feel good about your choice of Amazon? I think we feel pretty good about it. You made a good call. That's the reason the booth is bigger this year, right? It's a big investment for us, yeah. Yeah, and paying off, you've got great customers. What's some of your customer use cases that you see in the enterprise? Because you've got the cloud natives. They know cloud real well, totally API based. They'll do things from Direct Connect with that IIX or fully API based workflow. And then they get the enterprise kind of like, okay, I'm transforming. My favorite customers, because you hear a lot about startups in here, a lot about these fast moving IT departments, but the ones that are really interesting to me are these 100 year old companies innovating extremely fast. When you look at our customer base, and we have hundreds of Amazon customers, the ones that are really leaning in, really adopting cloud in the most aggressive ways, some of these 100 year old firms, I think GE was a really interesting one, not a customer of ours, but that's a fascinating story, right? They're really using cloud for everything it gives them. I think these companies realize they get so much more access to agility, and these are my favorite customers, usually. Yeah, and it kind of breaks in the old, or debunks the myth of big companies are slow aircraft carriers. They can be nimble, relatively speaking, they can't be as fast as a startup, obviously, size, but like the size of a company, they can pivot too. That's right, just three years ago, Lean Startup was a book, and then Lean Enterprise came out, but we actually see it in practice now. We see kind of old companies innovating, and innovating faster than some of the startups, and that's pretty exciting to see. That means that the level, the playing field is getting more level, right? That means that a startup can get to market faster. That means that an existing enterprise can innovate faster as well. Overall, I think everybody wins, right? Okay, so what's some of the challenges of companies that have been successful with Amazon, with you guys, they get some success, and they start growing, right? They have to kind of scale up even higher to the next level. What are some of the challenges and opportunities that they have? What we notice is that they're really rebuilding the way they do everything, including security. They do a great job, but all the way up to the point to where it's a new application cycle, it's a new application that gets secured. Everything is relatively simple. I think the long tail of it is going to be much more complex, and that's where some of the Amazon announcements today are really interesting. There's hundreds of thousands of applications out there for a lot of enterprises that are just sitting there and on-premises data centers, and they got to get moved somewhere. Getting those right is going to be difficult. It's going to be a long road. So the new apps are moving really quickly. It's the old apps, really, that's the sedimentary layer that's sticking around in data centers. That's the hard part. I mean, Brian and I were talking in the intro. It's Stu Miniman, another Wikibon analyst around how the boring stuff now is sexy, the compliance. This is the tooling, right? So I think the big surprise to me at the keynote that's not getting a lot of fanfare is some of the boring stuff.  They got this some flash and they got some flash out there. They got some glam on the announcements. We got some stuff coming tomorrow. But the basic stuff, the tooling. I think that means the ecosystem is just growing up, right? That means that what people care about is not just getting it done, but getting it done right. And that means that you go through the compliance audits and you don't let those become a sticking point because that's where it really slows down innovation. There's nothing worse than having a development team that's lathered up and they're moving really fast and then the audit comes in and says, shut it down, right? That's a moral killer. That's disruptive to the band of bad ways. Absolutely. So we'll sort of wrap up. Last question.  You have a ton of insight into what your customers are doing. Lots of continuous data. Realistically, can existing security vendors compete with you given they've got, not as close to their customers, they typically have a middleman channel. I mean, is SaaS sort of the only business model that's reasonably competitive going forward? Can they compete with us? I'm not sure. I think we're going to have to see, but frankly, I want them to. I want the security space to be larger. I think the more customers believe that there's choice in the cloud ecosystem and they can choose between the approach that I believe is the right one versus some of the approaches that our competitors offer. I think that's all a great thing, right? I think that one of the biggest impediments to moving to the cloud is just customers feeling like, you know, there's just not that many security choices. Maybe now is not the right time. So actually kind of welcome more competition there. I don't think it's going to be a winner or take hold now. Do I firmly believe that our model is the best one? I mean, obviously, but overall. But you've got some success. The cloud is a new way to do things. That's right. We've got customers to prove it, but still, I think it's going to be a pretty big market. And I think we have, we've only scratched the surface of it, right? So one of the things we talk about on theCUBE is we collect the dots and then try to connect them.  You've got customers, but you've got a corner to turn. Still, you kind of got a little bit of a straighten there where you can go a little faster. But the cloud business is a lot of hairpin turns. What's next? How do you guys see it? Quickly, what's your view around the corner? What do you guys got to do to stay competitive, relevant, et cetera? You know that you would think that we changed our direction frequently, but really we made a, we've been working in a hosting space for many years. We took a pretty hard pivot into the cloud and it's growing so fast now that making sure that we meet those customer expectations is the number one priority for us. So if anything, we're getting more and more focused on making sure we do the right thing for those cloud customers and revenue is really following with it, right? So 40% growth kind of year over year and probably in a couple of years, look at an IPO. So I think we're on the right track. I don't think we're going to see a lot of strategy shift from us. Well, Misha, congratulations on your success of your company, co-founder and chief strategy officer, which is kind of great. You're the co-founder and you have the strategy to play chess all day long with the market place. It's a fun job, but... It's fun when you get it right than I think we have, yeah. Congratulations and thanks for sharing the data here on theCUBE. Did you know that theCUBE is doing podcasting now? Go to siliconangle.tv and check out the podcast there. We do guests of the week. We do women on Wednesday, top women interview. Every Wednesday we highlight the women in tech and of course guests of the week gets their own podcast segment on siliconangle.tv as well as all the other videos you'll see here. If you want to check out the event page for re-invent, go to crowdpages.co slash re-invent. It's our new technology we are put out there. All the videos are up there, all the chats, all the trending topics are all at that page. We'll be right back with more live in Las Vegas for eight years re-invent after this short break.