Check it, check it, check it, it's a unique hustle, it's your boy, E.C.E.O. and I'm here with the lovely, amazing, official Mr. Maker, what's going on? None, none. You know my dad walk on. That is. She banged. Hey man, we up here in Las Vegas, Nevada man, and hey man, we got some of our favorite people on the set today, I done had a good time, hey, we did what we came to do. Man, hey man, we got a very, very special guest and she heard today we met her at our store, right when she came with the bike, supporting baby girl, her best half, AKA Denise Markham. What's going on? Hey, how are you guys? Man, I know already, you know, when we first met, I got the pictures. See, I got the visuals, I keep all my visuals and I was just happy to really link with you and shout out to my boy, Sage, you know what I'm saying, in the building, but at the end of the day, just love the bike, but want to get on into the details of what even made you get into the game, you know what I'm saying? So, I know she liked to try to start this thing off right. Okay. Yeah, before we get into all of that, I need to know where you were born, where you were raised, all the stuff you went through to get you to where you are today. Okay. I was born and raised, I'm from Raleigh, North Carolina, but I was born in Wilmington, North Carolina, my parents are from a really small town, my dad was from Wallace Rose Hill, so if y'all, Michael Jordan, y'all, y'all always think Wilmington. Easy from Wallace Rose Hill is where Michael Jordan is from, and my mother was from Cremor, North Carolina, so really small towns in North Carolina. Okay. And were you raised both with your mom and dad together? Nope. I was single parent. Other siblings were raised by my dad, with my mom and dad, but she was quite... She didn't want to let you go?  Oh. She held it down. Okay. So, were you involved in your dad's life at all? Yeah. Okay. Not as much, but yeah, he was there, he was present, but my mom, she held it down, she took care of four kids, sent us all to college. Wow. She was a real boss. Wow. Wow, that's a good thing, man. You got the right infrastructure, right? Oh, yeah. She didn't play. And that's the whole game. You know, a lot of people don't know, man, the way it used to be. She's one of those parents. The way it used to be. You got to make your bed every day. You got to iron the clothes on Sunday, the lasher for the week. You got to bring all your clothes out all for the whole week. That's the whole thing. She was strict. Church, hold on. But don't that make you better? That builds integrity. It does. That builds morals. That builds character. Character, principles. Principles. We need more of that today in today's world that we live in. That's the problem. We don't have any morals and no principles or values. That's right. But my question was, since you said your mom did all on her own and he wasn't really, and he was in and out, did that affect you anyhow with, you know, things that you went through in the future? I had brothers, and they were. So my mother was older. So my brothers, or one particular brother, was like my dad. Okay. So that's why I ride a motorcycle, because him, he had the baby set me. Okay.  So, yeah. So, no, I had a dad. They were father figures. They were leaders. They had great jobs. Okay. I didn't want for anything. That's good. I didn't struggle. So I can't say, oh, I have this terrible story about growing up. I don't. No. And that's dope, because at the end of the day, we need to show that Black people that they can make it, that they can do it. Yeah. Old school. Old school thing. Real work. You might have to sing a few church hymns while you're in the house. You know what I'm saying? Whoop his work. Whoop his work. Whoop his work. Yeah, a switch. Yeah. Oh, a mini switch. You know, they had a switch design where they would take a little one and roll them together. She slide it all the way to the end and leave like three leaves. Three leaves. So she can hear it whistle. Yeah. And it'd be a little bit green. Yeah. Yeah.  So, you see, you know, we got one. No, that's the bell. Uh-uh. No. They pick the phone up if you want to. And it would well pop a little bit. I was well. I don't know. And if that pointed line, you know, that pointed line, they got you. Your neighbor might pick the phone up anyway if you're trying to call. You might think you got away and be still in trouble. But most of the kids didn't do that, though. What's a real weapon? A real weapon is you get out the shower and you win. Oh, man. See, they call that abuse now, but this is what we need. I think a lot of times, man, some of the children, some of the stories that we see in today's society would be different if the school structure hadn't changed so much. And if people really dealt with the children on the level to where they had to, you know, really stay focused enough to, you know, understand what the kids are doing, right? All these kids out of control. Because they is in the room on the games. They ain't even outside no more. Uh-huh. Right? I don't remember any roller skates with metal wheels. Yeah. Yeah. Old-school roller skates. Old-school roller skates. Kids don't go outside no more. They don't do it.  Yeah. Yeah, go ahead.  And when did you buy your first bike? So, when did you buy the first bike? Yes. Okay. So, I've been riding, like I said, because I was a kid. So, I always had a motorcycle. And it never was just a regular motorcycle. So, I worked and I was determined I was going to have the chrome wheels, the chrome frame. So, I used to ride a sport bike before Harleys. So, I hadn't been through about eight, ten motorcycles. Dang. Yeah. So, have you ever slid one? A little bit. A little bit. Mm-hmm. Yeah.   And I know you've heard of some horrific, some crazy stuff that's not happened. It happened to me. Well, it'd have to be number God to keep you safe out there like that. Right. So, give me a situation where something happened that kind of shook you up a little bit, but God kept you going? I got two. Okay. I was riding a sport bike and I was showing off with some friends and I was going at least 100 miles per hour. Wow. And came through an intersection, but the light changed and gravel was on the ground. So, when I started hitting the brakes and downshifting, it was sliding. And none but God because the light changed for the oncoming traffic and they stopped. And I was sliding through the intersection and then it straightened up and it let me go on through that. It was like God held them. Go ahead on full and let me through and I made it. That sounded like something in a movie.  Young and dumb. So, you was younger then? I was younger then and I was dumb. I didn't have a child and I was dumb. And did you stop after that and just think about wow? Or you didn't even think about it at the time? adrenaline rushing. I made it. Well, that girl good. Oh, that's it. No, I didn't think. Oh, thank God. But I was like, oh, thank God. I made it. Did they see that? Yeah. I wish they'd had video cameras. That would have been something. No, that's why. That's why I say it sounded like something in a movie because I only see stuff like that in the movies. And give me that other incident. I was in. This is when I had to hardly. I was in St. Pete at Baddest Backer. Everybody hanging out riding. I'm in a roundabout minivan mom. We all supposed to flow like this. She went a whole another way and ran into me. Wow. Caught my leg between the wheel and her car. Yeah. And it was thank God I had on some boots. Boots. And that's what saved my ankle. Wow. I had on some boots. Now, this bike that you have now. Like I said, I want to know about the design of the bike. Big baby. Big baby. I want to know about, because I've seen it. But I want to know about how you put it together and kind of how you, you know, orchestrated that bike. Okay. So for years, I go to every bike rally there is Myrtle Beach and Daytona. So if you want to know what's trending, you go to Bike Week. So I go and you got to go to White Week to see what's new. So at White Week, I'm out there. And I know I want this body kit. So I chased this particular guy down. His name is Scott Owens from the Saint Asylum. That's over 10 years ago. Wow. And now I'm sponsored by him. Wow. So I bought two body kits and put the bike together. Well, I didn't put it together. I had a builder. So I knew she needed to be wide in the back and small in the middle. Because I always had a girdle on and I was wide in the back. So I didn't, I didn't know what it was going to look. I knew what the body kit looked like, but I never knew the color or any of it. So the first time the bike was revealed, it was purple and gold, kind of like Omega. That wasn't what I asked for. So, but because I was a female on a bike and I'm the first, I had the spinning wheel. Okay. So the spinning wheel broke the internet just because and it just went from there. Like I never had a regular bike. It was always custom something. It was always chrome. It always had a big wheel. I never had a small wheel. I never had a stock wheel. Wow. Or I had the stock wheel and I picked it up from the dealership and then a couple weeks later, everything changed. Wow. That's, that's what I'm talking about, man. Like for you to get that bike and take the time you took with it.  All the time. She ain't ride it. She can't ride it. She can't drive it. And so what do you, what do you think about it?  Yeah. But you still continue to fight on. I tell them I got more miles backing up to the curve than y'all got going forward. And I do. Wow. So they have to respect it. Wow. I come from the set. I don't come from the custom world. Yeah. So the custom world is different. That's the world that I'm in now. So it's about how much money you have. I come from when you get respect from riding. So they have to respect me because of the years I have in the game. Wow. So it's not about how much money is about she ride and you got to respect her. You don't have to like me, but you got to respect me. You putting them women in them baby girl T-shirts. Yeah. I'm trying. You know. I see women riding. I love it. If I can help them, I want to help them. But don't slide by these T-shirts. Do you have a T-shirt brand or anything? I do. Bigwood women. We have our own T-shirts. We have lip gloss. Yeah. We have shea butter. Yeah. Let's plug it in. Yeah. I got to do it. Baby girl. Well, bigwoodwomen.com and then baby girl Florida TV. Wow. So this Florida thing, man, you know what I'm saying?  Is it something that that you knew you've seen growing up where everybody was a part of something?  No. I was in the motorcycle club for many years, for 10 years. And I walked away and moved to Florida. Okay. And I knew I was going to run it. If you're familiar with outlaw, when you claim the state, that means you run it. Yeah. So my name was always Baby Girl except for it was QT because the club that I was in was Queens Together. Okay. So I changed my name to Baby Girl Florida. Wow. Yeah. And pretty much they had to respect it. They had to. When you see women riding bikes, because my wife, she likes to try, I want to ask you a question. Like, when you see, you know, why do you like to bother me about motorcycles all the time? Because I love motorcycles. Nothing sexier than a woman on a bike. Right. Wow. Or in a fast car. Wow. She said it. She's right. Wow. So, and I was really not, when you came last time, I was not expecting that, you know.  And it was a beautiful bike indeed. It was a beautiful bike. But I knew it was going to start messing with her again. I had moved on past this. I had to move on past this. We did this probably 10 years ago. We've had these conversations. But now we're right back. You brought it back alive. That's all right. And she's from Jamaica? Oh, yeah. How many motorcycles in Jamaica? Exactly. Oh, I like that. Yeah. When I went over there, everybody was riding them big bikes, trying to get through traffic. Yeah. And they can't drive for nothing, but I ain't going to go there. We not, that's not this, not that show. They got five lanes of bikes and two lanes. Two, three lanes is really different. That's right. But boy, you said we're having a good time over there when you go there. You can say, oh, cook. Oh, yeah. So when you, okay, what's the next move for the bike game for you?  I do. I just recruited a couple new girls. Okay. And anything other than stock is a big deal. Okay. And then I always say, So you don't have to have a big wheel to ride with me. I just want to encourage and empower other women to ride. I don't want them to get hurt trying to ride a big wheel because I got a big wheel. Yeah. I want them to start off with a smaller wheel. So it's harder to ride that big wheel? It is. It is. What makes it harder? It makes the bike heavier too. Yeah, it definitely makes the bike heavier. But what makes it, well, yeah, what makes, you have to know the technique. You can't make the turns that everybody else made. You can't go to speeds that everybody else goes. You can't do it everybody.  What's the fastest you can ride that like 70, that's still a good 75 on a good day with the strong wind behind you. But it's full of music. Yeah. It's not just the wheel. It's full of music which makes it really heavy. So we get to a certain speed. They start to dance. Yeah. But I'm the show. I don't need to get the effect.  That's what it is. Let's talk about that for a minute. What type of money in that thing? Hell yeah. What type of money in that thing? Hell yeah. Break that down to me because I want to understand how you even get that type of system on a bike. So my builders are Dan from DK Electronics in Florida, South Carolina. And I recently became sponsored by a euphoria expert. So it's full of euphoria speakers. It's basically a new sport. Okay. So they pack a bunch of speakers and music into a motorcycle and you're looking for clarity, song choice, volume control base. Base. Base with no rattle though. Okay. But doesn't that add more weight to it? Oh yeah. She heavy. That's what I can tell you. She heavy. But the sound, how much would you say a system like that would cost? A lot. It's still a lot. A lot. No. So we're upwards 20, 30, 40. Wow. So there's classes like boxing. Lightweight, middleweight, heavyweight, welterweight. So I'm considered a welterweight. Okay. It's a lot of money. And we host these sound dogs. Okay. So I have extreme class. And these guys have unlimited over 15, 20 speakers in a bite. And they sound like a concert rolling on two wheels. Ah man. Man, the one thing I do know about it, man, like I said, that thing is nice though. It ain't just got no, it ain't just got no speakers on it. You can't even really see that that is there. When I looked at it last, I was like, damn, where is that? You know what I'm saying? But you hear it. Yeah. So my bags are sealed. So I have subs in the bag. Okay. So she's, it's tucked away and it's clean and it's neat. So you can't tell. But it's different from when you saw me in Texas. Y'all changed it up. Yeah. Changed it up. Had a little situation. What? Give me the dirt. So. I'm going to be real honest. First, I wasn't going to say anything, but I feel like other people can learn from it. Okay. I don't know if you heard them say that they were having a, what was it? A muffler contest? Yeah. And you can get, what was it? Factory pricing for one of those rams. I was like, let me get saved the truck. I'm going to see if I'm louder than this other bike. So after I did it, it wanted me to go down the track. So my bike is on air. You know, when you saw it, it sits really low to the ground. Yeah. So I was just sitting, well they asked me to shed it off and so to shed it off and to bring it down, I have to let the air out of it and sit on the ground. So then they told me to go down the track. Well, I shouldn't have went down the track. First of all, because I had no helmet on. Yeah. Jacket or anything, but I wasn't going fast. I rolled down the track, but it wasn't raised. And when I went to make the turn, it wouldn't make the turn. So it fell over. Nothing major. I was fine. And when it fell over, when it fell over, it cracked the whole front.  Oh, yeah. Yeah, we're there. But I don't know. Yeah, we didn't see it. So I hurried up and nobody knew. Only Sage knew and a couple of people, because the police set it on the mic on their little walkie-talkies. But I yelled at the police officer. So loud. He was like, you scared me. I was like, come pick up my bike. Come here. Hurry up. Yeah. Because nobody would see it. Nobody would see it. And when I came back around, we just flipped it around the other side. So you couldn't tell me that. You couldn't tell it happened. And then I called another builder. I showed up. We had a show in Mississippi the next day. I showed up in Mississippi. Turned it around so nobody knew. So I got the kids sit on it, played the music, got back to South Carolina. I was like, we got to fix things because I had to go to Rick Rochelle. And so what did you do? So I called the builder and I'm sponsored by the wheel company. I called the wheel company and I said, I got a remake big baby. So they said, OK, pick the wheel you want. I got to have that 34. That's the biggest they got. Yeah. So I got the 34, a sane asylum. Shout out to the sane asylum. A sane asylum. Scott, I wanted to really hook me up. He said, hey, she's got to have the rehab 2.0, which are audio bags. We want her in the best bags. They sent the bags. Euphoria came in. They sent speakers. And we jumped into motion. They rebuilt that bike in 32 days. Damn. Sage had a painter. Mr. Seeds, Gary Seeds. Shout out Gary Seeds. Yes, sir. And Goose Creek. He painted my bike in two weeks. Wow. Two weeks. And they unveiled it at the Rick Rochelle. I didn't know anything. I only knew with the wheel because I picked the wheel. And the seat got accidentally sent me a picture. It wasn't supposed to. Damn it. But that's it. But I didn't know anything else. So I saw the seat and I was like, I don't like that. But then once he did all the other stuff, I was like, oh, okay. So. So when they revealed it at the Rick Rochelle, how was that for you? Oh, I was tickled. I was worried. At first I was worried. Damn. What is this going to be? What is this thing going to look like? Yeah. Yeah. Is my face going... Yeah. Is my face going to tell something different? So I was worried. But it ended up being something that you were good with. Oh, yes. Great with. I'm great. I'm happy with her. Wow. I'm happy with her. Baby girl, back at it once. Back at it. She big in the back. She thin in the waist. She got a cute face. Big baby. Did Sage know that he see it before you did? He was the mastermind behind all of it. He was running back and forth. Yeah. He knew. I didn't know. He wouldn't tell. He did it. He wouldn't let that mess it up for you not to like it. He wanted me to know. He was like, why would you do that? I was like, I never know what it's going to look like. He was like, that don't make sense. Why don't do that? We something else, man. Oh, we ain't trying. We want everything to be known. Yeah, you're supposed to tell them what you want. We don't want no problem. But y'all like suspense and all this other stuff. We trying to figure it out. No, I wanted a surprise. See what I'm saying. He went back and forth. He made sure it was right. Why do y'all act like this? That's the woman. Oh, yeah. Damn. I got to get y'all going, man. I wanted a surprise. I wanted it. Wow. That's crazy. So you get down there. Do you drive it down there or just sit in the show? Oh, it came through. Oh, no. They unveiled it. Oh, I had to stand all the way. I'm the only girl.  I'm the only girl. Excuse me. Woman. The only one that was there that was doing it like that? The only woman on the motorcycle there.  Dead serious. You killed the game. Killed the game. No matter how you look at it. With pink and purple glitter. Well, the boy was looking like, oh, she in the building. I came through. Came through. So, and that was something else too, just to go down there. How long, what was that like being at that Rick Ross, you know, the whole setup? Just the show. His eye. His eye. It could have been better. It was a little dusty there. Yeah. I've seen it online mostly, but, and I didn't get to go. But at the end of the day, I've seen y'all. And like I said, when I see my people, I'm like, yeah, you know, I got it tapped in no matter what. You know what I'm saying? See, women. See, y'all are Baker Caten. Yeah. We'll put the icing and the sprinkles on it. Correct. I tried to tell them, let me help you with the bike part. And. Because the same y'all frame off and all that. I got the same. I got a frame off. Yeah. My frame now black. It's purple glitter. So you can do all the stuff that the cars can do. I got all the same money that those cars. My one wheel costs what they spend for folk. No. Stun on them. Y'all in here that did just, she said, her one wheel. My one wheel. Costs more than what y'all pay for folk. Yeah. That's heavy. That's heavy. And at the end of the day, they got to respect that. They do. They didn't give me enough. Because money, money taught. Yeah. But that's cause they probably uneducated. No, they know. They knew. They knew. So they were hating.  They hating. They had to give me a little bit of hate, but that's all. But that's good. That's good.  You ain't even poppin. Well, man. Hey, man, just we definitely thank you for coming on the show, man. Give me your top three bikes. No. Top three. Well, I would say riders. Top three. Female riders. Cause you know you don't have a lot. No. You don't have a lot of women. So the percentage is up to 42% of women. Really? Yeah. Yes, ma'am. Top three riders. You know who that is? So Portia. To her? Portia Taylor from Black Girls Ride. Okay. And where is she out of? She used to be out of New York. I think she's out here. I think she's in California on the West Coast now. Okay. But she's sponsored by Indian. Okay. There's another girl. She's back in North Carolina. Her name is Tutu. Tutu. Tutu. I like that name. She's one of the first female motorcycle clubs. Wow. And when I say this, she can ride. She can ride. Yeah. I grew up and I rode with some of the best women to do it. Wow. And we came together and they threw some of the best events. There's everything. Before you say number three, who is, what woman started this? Do you even know the name of the person? Bessie Springfield. She started it. Bessie Springfield. Mm-hmm. So now everybody does the Bessie Springfield ride. Wow. What year did she start? Now I don't know the year. A long time ago. A long, long time ago. I was just curious to know how long ago. Before my time. Yeah, yeah, before my time. This is so curious. Yeah. Because I can imagine the stress she went through. Do you know the story? I don't know all the story, but it's basically kind of like the Harriet Tubman motorcycle. Wow. It's impossible for ladies to be out there and ride. She went when nobody else was going. Yeah, she used to sleep on her motorcycle and she went, she toured the world. That's heavy. I can imagine because a lot of men back then would have definitely be teasing and ridiculing. That woman. Yeah. Yeah, that's heavy. That's dope, man. I need to look her up. Say the name one more time. Bessie Springfield. Bessie Springfield. Okay, and that number three is that you? It's me. Hey! So I'm glad. I just knew that. Because I know she wasn't going to leave herself out because she bad. See, when you're bad, you've got to definitely put it. If you don't think it, who's going to think it? Sure. It's not a long time. Exactly. You put that work in. Yeah. That's the most important thing. You put that work in. So what's next for you? Is retirement anywhere down the line? No. I do a show every year in Daytona at the Hard Rock in March and October. So I'm preparing for bite week. Fashion flashies coming. So I'll host the sound off there. So no, I'm not getting ready to retire. Next 20 years? How old do you intend to still be doing this professionally? Until I can't ride no more. Yeah, yeah. Then I'm going to get an extra wheel. I don't want to. But then I'm going to get a truck. Man, hey, man. But for right now, I'm going to ride them too. Ride to the wheels fall off. To the wheels fall off. So let's stop playing. On Boss Talk 101, man. Say Baby Girl in this thing. Y'all better understand and recognize, man. How can people get a hold of you if they're trying to get a t-shirt? Why can they get it? How can we do this? Baby Girl, underscore Florida, Facebook, Instagram, TikTok. And Big Will Women is my organization. Man, hold up. Say, man, it's been another great segment. A Boss Talk 101. I can't wait to start riding.  It's been another great segment of Boss Talk 101 where the bosses talk. She right.


gonna have me a little breakfast burrito how to make ice fishing breakfast burritos start by frying bacon mousse sausage beer burger onions and pepper then mix in eggs cheese and salsa shovel it on to a tortilla wrap wrap it up like a present flip it over lay it on the grill and then enjoy beer sausage bacon eggs pepper green peppers onions salsa


Hey guys, welcome to this episode of Road Riot. I'm Alex Fanover, joined by Bubby and LaDribb, and today we're gonna be doing a digital shootout. Previously, we did a video analog versus digital. You guys absolutely loved it, but we have some new gear to play with. We have Shark Bite and DJI. So this is like what you flew in the last episode where you've got a race quad built with the DJI digital FPV system. It's got the Vista in there, but this isn't an analog quad. This is also a digital. This is Shark Bite, so this has the HD-Zero race VTX. You can see this looks a lot more like the analog setup did. It's real slimmed down. Even this one is too. A lot has developed over the last year and a half, two years since we did that video. So now we're able to put the Vista in a much smaller package. These quads are darn near identical, despite the fact that this one has a Vista and this one has an HD-Zero. They're really the same quad. So I'm gonna race them around on the track and we're gonna see which one's faster. And I don't know which one's gonna be faster because I have been flying a lot of DJI in the last two years, and I've only just started flying Shark Bite recently, but I know a lot of the top racing pilots are flying this and they are switching completely away from analog to it. If you haven't seen some of the other episodes where we've talked about the different video transmission systems, you might be wondering why would one be faster than the other on a racetrack. And it's all about latency because with the DJI digital FPV system, there tends to be a little bit more latency, which for people like you who are racers can kind of feel that, but with Shark Bite, there's a lot less latency. So, and that's always been the big difference is that, you know, DJI has this increased latency, but the image quality is incredible. So, whereas analog, there was virtually no latency, the image quality was pretty bad. So it's just like, what matters more on a racetrack, seeing the gates super clearly or seeing them in real time. Shark Bite kind of is in the middle grounds between analog and DJI, where it has a lot less latency, but the image quality is not as good as DJI necessarily. But it's better than analog. It's much better than analog, yeah. So I think it's kind of a good middle ground. So I'm very curious to see, we don't have an analog quad here because I really want to compare the digital systems between the two of them because I'm very curious to see. Again, I haven't flown that much HD zero Shark Bite, but I've been flying a ton of DJI ever since that first episode. That's when I just kind of got into it. So I actually might be faster with the DJI because I'm so used to it. So we're really going to be able to push the systems today. They're identical quads and I'll go in and talk about what's in them right now. We have some frames from 533. This is a switchback zero and a switchback HD. The only difference is this one's a little bit bigger to carry the Vista in there. This has the van over motors, which are 2021 KV. We have a Foxier stack in this quad. This one has a race video transmitter in here and it has the brand new Foxier Digicite B3 camera, which is like the best Shark Bite camera that you can get. That is something fun about Shark Bite is it was developed to be more open source. Any company can develop cameras or transmitters for it. DJI is way more locked out. The performance seems to be pretty standard across the board when you're using DJI other than a few exceptions like the Polar camera. But with Shark Bite, the different types of cameras you can get can provide vastly different types of performance in terms of the resolution and even the latency. So why'd you pick this particular camera? So this one, first off, I'm a big Foxier fan. I've always thought that in the analog world they make the best cameras for racing and for freestyle when it comes to analog video feed. And so when they came out the Digicite, it just looked like the best camera option for me to use because I trust Foxier. I've always found they have the best image. And plus I always like to try the hottest and latest greatest thing. All the guys who I've talked to who have tried this say it's the best camera you can get for Shark Bite right now. And it's the lowest latency and I want to try that for racing. Now what I have tried to do in this case is make these quads weigh as similarly as I possibly can. It's not a hundred percent. It's just, it's never going to be. Anytime we do a comparison video, there's always someone in the comments like why didn't you make anything? Like when you're comparing different things, there's always going to be some little bit of difference because of how they go together. So I would say these are nearly identical. I can tell you what they are. They're six grams apart. Six grams. They're six grams apart. Six grams, guys. You may not be able to visually see it but they are six grams apart. Put a piece of electrical tape on the other one. Yeah, I'm not even going to tell you which one is heavier because I don't, I mean, you can probably assume which one is maybe a little bit heavier but the quads are literally identical everywhere else. So it's just going to come down to what I feel as a pilot which one I prefer and which one I'm ultimately faster with. So we have a track out here at FBVO ASIS in Orlando, Florida, which is a public FBV park where you can come and fly really awesome that we have a location like this to just be able to come out and not be interrupted and just be able to fly our drone safely. Yeah, if you live in the Orlando area or if you're visiting, come by Bill Frederick Park and they got gates set up for you. I'm going to go ahead and warm up with both of these quads, make sure everything's flying good, get used to the track, and then I'm going to set down my fastest laps on each and we'll see which one's faster. I think Sharkbite's going to win but I wouldn't be surprised if DJI wins only because I have been flying strictly DJI for two years now and I've only gotten a little bit of time on Sharkbite. So the fact that it's different- But see, I want to talk about that so why have you been flying DJI? I got a job. Well actually what I mean by that is I've been working in the FPV industry and in the FPV industry, the kind of standard when you're on a big set is you're not going to show the director an analog video feed, you're going to show them a DJI FPV. So I kind of got forced into flying it and then the more I flew it, the more I started really liked the image of it to be perfectly honest and for freestyle I felt like I was more confident flying it. But when you enter a race, do you then still use DJI or is that the one exception where you've been going to analog? Yeah, I've been going to analog and then previously I've been trying to build some quads on Sharkbite because it seems like every single racer is switching away from analog to Sharkbite. Okay, so you're already convinced that for racing you're using Sharkbite? 100%. Okay, it's better than analog. It's better than analog. Okay. That's why I didn't even want to compare analog. But we're just going to give DJI one more fair shot at it. Yeah. In my opinion, after warming up on both of them, I feel great on both. A little more comfortable on DJI but the quads are flying identical to each other. There's really no difference there. So if DJI is going to win and we're not trying to make DJI win, I just like, if DJI lost badly last year. You're biased. You're so biased.  All right, so I've got my warmup packs on both of the quads. I've flown two packs on Sharkbite, two packs on DJI. So now we're going to fly and do the test. We're going to see what my fastest lap time and also my like fastest three lap times are. So I'm going to start with the Sharkbite. I'm going to then fly the DJI back to the Sharkbite and then finish on the DJI. So that's four batteries. We're going to see what's the fastest time. Flat. 12 flat, fastest time so far. Yeah. Let's go DJI now. Okay. I will say it from my end. Okay. Can I notice the variable latency? Yes, I can. But after flying DJI for two years, it's less... So you learned to predict it. Yeah, it's just not as like, I don't have the issue with it. And what I did notice though is flying. Oh, I can see these gates, the picture's nice and big. So you think the picture is even better than on that Digi. That was my first time looking through a Sharkbite camera other than the standard Runcam camera. And I was really impressed with that. I thought it looked really good. Who do you want to win? We know there's bias. Who do you want to win? I don't think there's any bias. Like, part of me really wants Sharkbite to win because I just put it in three of my quads. So I genuinely want H2-0 to win. I also, it just seems like in the racing community, that's the most accepted. So I know I'm going to get a lot of hate for if DJI does better. But at the same time, I don't really care like what I want at this point. I just want to have fun. Like I want to go to local races. I want to use whatever's compatible, whatever I can use, and just like go out there and have a good time. One thing I have noticed is the, I think it's 120 FPS of the DJI. I noticed it big time because like this is 60 FPS. It's only 60? It's only 60, so like when I put the DJI on, it's just like, ooh, it's smooth. That's one thing I do notice about it. It was 11-3. 11-3! That was 11-3. Like he killed it over Dale. Oh my God. I was giving it everything at the very end because it was a good lap. So I'm like, all right, if this is my last lap, I'm like, I'm ready. That was sick. That was a good lap. So like in an actual race, that would count and you just got to get through it. I went through the gate next. And it was power on too, so the timing would have caught it. Gotcha. Motors are fine. Those van over motors. Yep. We got something. Oh my God, look at the dent you put in the bell. Look at that. You can see where it like took paint. This motor is so hot too. What are these? These are 2021. 20, 207, 2021 KV on 6S. No throttle cap. Oh my God. But that's what you gotta do to go fast these days, man. Like I think if I were to put more time on this system, you know, get used to the HDL goggles once again and everything, I probably would be going maybe even a little bit faster. But. That's really fast dude. 11-3. But at the same time, if I also put that same time into just specifically DJI racing, I'd probably go a little faster there too. But we got one more battery on DJI for racing. Let's see if we can break 11-3. I want to be very clear too. I'm giving it absolutely everything on all these batteries. I, like I said, I have anything I would want Sharkbite to win just because I spent money on it. But like, I'm genuinely giving it absolutely everything. Are you like pushing the throttle stick all the way out? Oh yeah. As much as I comfortably can. Are we going? Are we getting it? I can't. Two, but I was pushing it. You got it 12 and 11 and 11. You pushed it too low. So actually my average is better on DJI. The average is better on DJI. Because I had like 12, 12 and then 11-3 on Sharkbite. That's true. But on this it was like 12, 11, 11. Yeah. I felt like I would be more consistent with DJI because I've been flying it a lot. The Sharkbite, I'm like, okay, I'm getting used to it. But I feel like that 11-3 on Sharkbite kind of showed the potential of what that's slightly lighter and it could be much lighter as well. Let's be very clear. I was trying to make the weight similar. You can really not get this set up any lighter with the Vista. So if you're competitively racing, you can make that Sharkbite quad 20 grams wider. Why didn't that down to match it? Just so we could focus on like latency and everything like that. Last time, if I'm not mistaken, Analog not only had the fastest lap but it was the best three consecutive laps every time. But with DJI, I had a better three consecutive lap time which technically by multi-GP is what's more important because they go off of your three consecutive time versus your single best. Sharkbite had the fastest single lap but DJI had the more consistent three laps. And I think I attribute that consistency to me being comfortable with the DJI headset. That 11-3 showed the potential of what I could do consistently. I think the latency makes a difference. The ability to be lighter makes a difference. It was really close, but I can confidently say the winner is you, Alex. You're an amazing pilot. It's always great having you here, putting the gear through the test. Guys, what do you think is better? Because we're not gonna say, we're not gonna say. So all the results, which do you think is better suited for racing? Leave a comment down below, getting an argument. Engagement's a good thing. If you're new here, hit the subscribe button. We are always having a great time with drones. Pushing them to their limits. We post videos every Monday. And if you don't wanna miss a single one, there's a little bell icon. If you hit that, we'll spam you. We'll let you know, hey, we posted. Come on over and watch something. Guys, I'm Lydred. I'm Alex Vanover. I'm Bubby at TV. See you next time on Rotorize. Woo! Well, so, we just heard y'all probably think that better. This is the post roll. I was like, all right, Bubby, I'm doing some orbits around Wednesday. We're getting some B-roll. I'm like, all right, bring out your timer. Let me see, I don't care. This point the episode is done.  I don't care if I crash it. Or the times. Your first lap was an 11-5. And the second one was an 11-8. And then you got an 11-2. 11-2. So you beat it with B-2. So get the shark bite. So now I gotta get the shark bite. And I gotta try it.  Just watching Alex not really to fly. We can just be here all day watching Alex just growling. Woo! Woo! Woo! Woo! Woo! We'll watch Drew all day with his overly steady videos. Woo! Woo! Smash! Smash! Smash! Smash! Smash! Smash! Smash!


The next item of business is a member's business debate on motion 5, not nautated in the name of Brian Whittle on heritage and environmental conservation charities support for outdoor learning. You can stay seated just now, I know you're keen, but I'm just going to just get... You're not the starting blocks now. This debate will be concluded without any questions being put with those members who wish to speak in the day. Please press the request to speak buttons. Now, and I now call on Brian Whittle to open the debate, please. Thank you, Deputy Presiding Officer. I'm grateful to have the opportunity to once again speak today on one of my very favourite topics in the importance of outdoor learning. It takes many forms from school trips to the great outdoors, to developing vegetable patches in our school grounds, to coaching and participating in sports and many, many other examples. However, on the short time that I have, I was just going to pick through a few of those. The Marine Conservation Society, of which I happen to be the parliamentary champion of the leatherback turtle no less, and it's my greater path of these turtles from warmer climes to our shores. Actually, when I was chatting to them, I was pointing out to them, that is actually geography, and it eats jellyfish but mistakes plastic bags for food, which has been causing real problems in the population. The advent of charging for carrier bags has drastically reduced this usage. The impact in the population can be measured by going to the shore and counting jellyfish or discarded plastic bags, which of course is numeracy. We can then go back to the classroom and plot this on the graph, which is maths, and this is on top of ecology and marine biology. The same sort of story happens for the RSPB with the migration of birds, which of course is geography, the number of birds, which is numeracy, the painting of the birds in the landscape, which is art, as well as nature. I had the pleasure today of meeting with the scouts, and they had great exponents of outdoor learning. They are now working and adapting according to the school's needs by holding their beaver groups at 3pm after school for those areas where getting to a 6.30pm meeting is challenging. These pupils are not expected to bike it because this would be a barrier to participation. Sweatshirts are now handed out to all pupils and collected back at the end of the lesson. They can even take the members out on fuel trips and experience the great wilds of Scotland for free where this is needed. They train the trainers too, young people learning skills such as planning, and budgeting, and leadership, team development, resilience, confidence, and managing difficult situations. To me, that sounds very much like middle management, and you pay a fortune to attain those skills. In partnership with SAMH, they've designed a programme specifically to address the issue of developing poor mental health. You'll not be surprised to hear that young people who have attended the scouts are 15% less likely to suffer poor mental health and adulthood, and the cost of four years of scouting is £550. The free house has developed classrooms for interactive lessons and subjects such as engineering. It gives space in the garden for children to plant and produce their own produce and then learn to cook it. I must give sport a mention here. Sport teaches discipline and resilience and goal setting and confidence, and don't forget the constant learning that the coach does. The coach has learned short, medium and long term planning. He's a park coach, park parent, park psychologist. They not only deal with triumph and failure, they help others to deal with the same and come back for more. They also get to sound much more intelligent than they look by learning to say things like propriocept and unimuscular facilitation. I'm looking up at our sign language man there just to see how he does that. Fantastic. I wanted to share some of my outdoor learning experience. I remember many, many years ago in Glacenock House during a weekend away studying old-level geology, we studied the Luger cell in igneous intrusions and sedimentary rock layers in the Luger mine, limestone pavements, clints and gregs, look it up on Google. During a discussion about fossils, the lecturer asked us what the first living thing on earth was. A student put their hand up and very confidently declared a brontosaurus. Every time I think about that, I picture a primordial earth with all the ingredients of life just waiting to be energised. Then all of a sudden, brontosaurus. That makes me laugh out loud. Excuse me, I don't know how BSL dealt with that bit.  Just the way in my mind work, I often wondered who that brontosaurus talked to and what it ate. Or in the middle of the night, some of us managed to lift a sleeping friend on his mattress out of our dormitory and sliding him under the bed of a teacher. That is a skill. Scuttling back to our dormitory to await the fall-out, sometimes later I made shouting and screaming, our friend reappeared rather wide-eyed and mad with the teachers in tow. We had to wash the minibus inside and out as a punishment and let me tell you, it was totally worth it. Now I know that Deputy Presiding Officer, you're thinking there's a bit of a strangled route to the educational benefit, but the point is that it's a shared experience that I remember. Every time I meet up with a friend from back then, it always comes up. Yes, we learned what we're supposed to in a real, live environment, but we also learned about interaction and camaraderie and made real lifetime memories. I'm not necessarily advocating that children and young people should follow our lead in some of our behaviours, but they should get the opportunity to access learning in a variety of ways and create their own memories from school days. Changing the venue can change people's thought process. Not every pupil is at their best learning in a classroom. Expand the horizons of learning and bring learning to life, connect with real environments, and new opportunities open up for them in their futures. If we only offer a narrow educational pathway, we will allocate it for those for whom that pathway works.  There are elements of education and personal development that are crucial in the classroom that are far better learned outside the classroom, like simple interaction and resilience and confidence in team development, focus and attention, and problem solving. If we are to properly tackle health inequality and the attainment gap, I would strongly advocate we need to ensure that the inequality and access to outdoor experiential learning is also tackled. Colleen Country Park, where history continues to be uncovered, has told me that the number of school pupils visiting has dropped from 30,000 to 11,000 recently. That can be as simple as schools not being able to afford the coach hire. Perhaps that is the way to use the attainment fund in a practical way, especially if they collaborate with other schools. East Esher Council has collaborated with schools in the area and a proportion of the attainment fund is used to train the trainers to deliver outdoor learning initiatives, so it can be done. I recognise that the Government has specifically given that money directly to headteachers through the local council conduit to use as they see fit in addressing the attainment gap. It would be chelwys of me to suggest that they should now become more prescriptive in how that money is used. However, perhaps highlighting innovative ways of using the attainment fund or effectively sharing best practice can inform headteachers of alternative ways that they could decide to spend the school's money. My concern is that, like sport and activity, outdoor experiential learning is more and more becoming a personal learning and development tool for those who have and excluding those who have not. The attainment fund is perhaps one of the ways of addressing that. Let us face it, all of our children and young people deserve the opportunity to have their own Brontosaurus story. Thank you, Mr Whittle. I call John Scott to be followed by Ross Greer. Mr Scott, please. Thank you, Presiding Officer, and I welcome today's debate on the importance of outdoor education in the national curriculum. I would like to congratulate Brian Whittle on securing this debate on the important subject, although it is disappointing to note that no Labour members are available to take part in this debate today. Presiding Officer, there is a world beyond the classroom and outdoor learning is the gateway to that world, and taking the class outside the classroom, as you will know, Presiding Officer, can only be rewarding because a child's sense of discovery and curiosity is awakened by the natural world. Outside the classroom, children have a chance to guide their own learning and develop problem-solving skills in ways that are not possible in the confines of a school building. A sense of duty and responsibility to the planet is nurtured as children become more aware of the environment and sustainability, and learning outdoors also helps to improve health and wellbeing too. A recent national trust survey found that 80 per cent of the happiest people in the UK have a strong connection to the natural world. If schools can foster this strong connection at a young age, so much the better. Indeed, my own childhood on a remote hill farm environment and the moors and bogs between Barhill and Newloos certainly fostered resilience, and being constantly encouraged to get out from under my mother's feet aged nine or ten, sometimes being a mile or two from home in total isolation, sometimes in self-inflicted potentially dangerous situations, certainly developed in me a sense of danger and awareness of risk and the ability to be sufficiently resourceful to deal with risk in the countryside. However, it is disappointing to learn that opportunities for outdoor education are being stifled by the costs of transport and the squeezing of schools budgets. This is especially concerning when we see that the national trust for Scotland sites such as Calane, Castle and the RSPB's Mersehead reserve offer such stimulating educational programmes at little or no direct cost. In East Ayrshire, Dumfries House offers outdoor learning courses that support horticulture in the classroom and help with the development of a sustainable school garden. In the Peerbird building and the Kauffman education centre, school children are introduced to organic gardening, food production and how fresh produce links with a healthy diet. Given the invaluable programmes that are on offer, schools across the country should be encouraged to use attainment funding to support outdoor education. There is a solid case for making this happen and there are well-defined links between access to outdoor education and improved attainment. The John Muir award is a very good example of this phenomenon. Four challenges lie at the heart of this award programme. Firstly, school children are encouraged to discover a wild place. They then explore this wild place. They then take actions to conserve this wild place and finally they share their experiences of this wild place. The John Muir award is delivered through more than 600 partner organisations and more than 15,000 awards are achieved each year in Scotland. In a survey of organisations that deliver the programme, 73% agreed that the John Muir award helps the people we work with to improve attainment. The survey also found that the award led to improvement in pupils' self-motivation, self-confidence, self-esteem and a sense of purpose. The evidence is clear. Outdoor learning stimulates a child's personal development and helps to improve attainment. As the great Scottish conservationist John Muir once wrote, in every walk with nature, one receives far more than he seeks. We must do everything in our power to broaden the horizons of our school children in Scotland and therefore have pleasure in sporting Brian Whittle's motion. Thank you very much, Mr Scott. I call Ross Grayd before by Richard Lochhead. Thank you very much, Presiding Officer. Almost a novelty is agreeing to be selected this early in a debate. For most people— Well, I can drop me down the list if you wish. No, no, I'm very, very great. Although, as Mr Whittle pointed out, I think that it is more a reflection of how few members there are in the chamber, unfortunately, for this debate. For most people, our lifestyles have become too sedentary. We spend too much time indoors, sitting down. Members of this Parliament will be familiar with that, though, with one election following another this year, many in politics are currently getting much more exercise than we would have otherwise chosen. Too often, this behaviour sets in at an early age.  Technology makes it easier to experience the outside world without leaving the indoors, and that's not really experience at all. The importance of outdoor learning cannot be underestimated. Being outdoors and appreciating the natural environment is central to childhood development. Through outdoor learning, children learn to engage with their natural environment, learn about the heritage and improve their own health. This involves discovering Scotland's environment, our history, our culture. Right on our doorsteps here, we have Holyrood Park with its crags, extinct volcano, the rune chapel and its walks. Historic environment Scotland plays a key role in taking school classes to learn about the geography, conservation efforts and the history of land use here. In my own region, there are so many brilliant examples. As highlights, I would suggest Loch Omond in the Trossacks National Park and the brilliant RSPB reserve at Loch Winnock, both of which have excellent education and outreach programmes that I have been able to experience first-hand. At Loch Winnock, I was able to join staff and children in letting a fire in, building their own playground from fallen trees and spotting a variety of birds, insects and ground animals. We must ensure that all children have these kinds of opportunities, and that requires taking a robust but a realistic approach to risk. With proper supervision and instruction, it is fantastically valuable for children to set a fire, to use a knife, to take part in a whole range of activities that too often we would consider too dangerous or not age-appropriate. Health and safety is essential, but that does not mean restricting children's ability to get to grips with the world around them. There is no substitute for that direct experience and all the benefits that it brings. In Scotland, we are extraordinarily lucky to have such a beautiful natural environment and rich cultural heritage, not just available to those in more rural areas but also accessible from so many of our towns and cities, though it would of course be more accessible with cheaper and more accessible public transport to get them there. However, through outdoor learning, children gain a better understanding of the natural environment that we live in and the importance of protecting it from human overconsumption, pollution and degradation. They learn to value and respect its intrinsic worth rather than the financial worth that we are encouraged to assign to everything in our lives. However, it is not only gaining a better understanding of Scotland's natural environment and our heritage that outdoor learning provides, it brings with it a whole host of health benefits as it encourages children to develop more active and healthy lifestyles. Research has shown that outdoor learning is beneficial to mental health in particular. We have heard in this chamber about problems with child mental health in Scotland, with children facing long waits for services and some not being seen at all. Although I would not suggest for a moment that learning outdoors is in any way a substitute for proper mental health services, it is clear that we must adopt a holistic approach to improving mental health in Scotland. That includes outdoor learning because the evidence for it is quite clear. Despite its long history here, there has been a decline in children participating in outdoor learning. Crickham Frexons does emphasise it, but it is not being consistently delivered. It is often charities delivering this service. Too many local authorities under serious budget pressure have withdrawn from directly supporting it. With the support of charitable bodies and existing public environment agencies, the cost of supporting outdoor learning is not prohibitive, and I hope that the Scottish Government and our new Administrations and Councils across the country will take that into consideration. We will look at how they can support outdoor learning for every child in Scotland. I am pleased to be able to support Brian Whittle's debate on the heritage and environmental conservation charities' contribution to outdoor learning in Scotland. I want to speak on this debate because it is an issue close to my heart, particularly as former Environment Secretary where I came across so many fantastic projects, the length and breadth of Scotland where children were being introduced to Scotland's amazing countryside and natural environment. Like Ross Greer, I want to ensure that central government as well as local government or NGOs, charities and everyone else's role to play gets behind the massive potential of outdoor learning for Scotland's children and future generations. Brian Whittle started, of course, speaking about marine wildlife and the need to highlight some of the issues facing marine wildlife to our younger people, something that I also support, especially as the newly appointed species champion for the Minke Whale, which I have to put on record. I also want to use this opportunity to say that a week or two ago I had the privilege of speaking at a launch event for the Visit to Scottish Waters of the Greenpeace vessel Beluga, which is currently going round Scotland's coasts, highlighting the plight to our natural environment caused by ocean plastics, which is becoming an increasingly serious issue and which is something that our children in school projects and young people of all ages are taking a much closer interest in, as we all should do as parliamentarians as well. I had the opportunity recently to have some discussions with some academics who are looking very closely at some of these issues, particularly Professor Pete Higgins, the Professor of Outdoor and Environmental Education at the Murray House School of Education at the University of Edinburgh and also his colleague Dr Beth Christie. They have, for a number of years, not only been serving on ministerial work groups but clearly doing research into the benefits of outdoor education for our children. One recent literature review was called The Impact of Outdoor Learning Experiences on Attitudes to Sustainability, which picks up on some of the themes that other speakers have made already, in that the more outdoor education their children experience, the more they connect to our environment and environmental issues as well. As Beth Christie says in her paper on this subject, a central theme throughout many aspects of literature she reviewed has been the need to develop an empathy and ethic of care towards the environments. That is a crucial point, as attitude and ultimately behavioural change stems from a connection to a place. In other words, young people will make the effort to love and care for something that they are positively connected to. That is one benefit of outdoor education, is connecting young people with sustainability and the need to protect Scotland's environment. The other paper that I want to quote briefly relates to what John Scott was speaking about was The Impact on Attainment and Behaviour in Schools. Again, there are some useful comments in the paper that I would like to refer the minister to. I hope that he will have a chance to look at them. Some of the key findings in the review refer to the contribution towards increased attainment in specific subject areas such as maths, English, reading, science and social studies, and greater evidence exists to suggest that outdoor learning affords an integration of curricular content and global skill development. It contributes also to attainment levels in our schools' outdoor education. That is another reason why we should get behind it. I also ask the minister, Mark McDonald, who is closing the debate for the Government, perhaps to arrange a meeting with the two academics who are the foremost experts in outdoor education in Scotland at the moment. That is something that I am sure he will find very valuable. Finally, in terms of local government supporting outdoor education, there are a number of social enterprises out there in Scotland doing fantastic work that require the support of local government and their new council administrations. I certainly hope that that is the case for the new Murray council administration once it is formed, which I hope will support wild things, which is an award-winning environmental education charity working in my constituency, which has already enabled over 13,000 children, young people and adults to learn from and be inspired by their local natural environments in our wilderness regions of Scotland. They have thankfully just been given £47,000 by Helens Nelons Enterprise. They are an organisation based in Fentorn working through Murray and beyond, and it is really important that the Murray council continues to support organisations such as that, and also another organisation called Earth Time, which has also been delivering projects in Murray and beyond for young people, in this case age one to eight. They also run an outdoor nursery based on the forest school principle as well. These are the sort of organisations that have appeared on the agenda just in the last few years and deserve the support, yes, in central government, but especially local government and other funding organisations in Scotland. I urge the minister to visit my constituency to visit those two organisations when he gets the chance. Outdoor education is the future of education in Scotland. We have to give it a central role in reaching attainment levels and promoting health and physical wellbeing, both mental and physical, as other speakers have mentioned as well. Thank you very much. You crammed a lot of requests and invitations and information for the minister there. I hope you've taken a note. I now call Alexander Burnett, last speaker in the open debate. Mr Burnett, please. Thank you, Deputy Presiding Officer, and I just note my register of interests, especially those in relation to the National Trust for Scotland and Scottish Land and Estates. I'd like to start by congratulating my colleague Brian Whittle on bringing this motion, because according to the director of the Swedish National Centre for Outdoor Education, studies show that if you alternate outdoor and indoor learning, and the teacher is prepared, you get good results. Now, I was fortunate enough to have spent most, if not all, of my childhood outdoors and continue to try to be a good example of the benefits of outdoor learning. I was also fortunate to live on the doorstep of the National Trust Crathus Castle and have very happy memories of playing in the woods and finding haze lemonade bottles to recycle through the shop. A journey of forest management, conservation and the circular economy ingrained at a young age. Now, Crathus Castle is visited by over 7,000 children a year, a huge increase on 35 years ago, but it is important that we acknowledge the tireless work that the National Trust does across the whole of Scotland and its role has evolved over the last few decades. Outdoor learning has become one of its main priorities, enabling the trust to teach future generations about Scotland and themselves. The community outreach programme supports groups from different social, financial and cultural backgrounds. In 2016, a section of this programme, Beyond the Gate, delivered over 2,000 hours of education to over 2,000 school children. Young carers are also targeted and the trust developed the counting stars programme to help those who are helping others. Over 25% of young carers miss out on valuable school time and as a result do not get the qualifications needed to get on in life. However, thanks to counting stars, many young carers are being given the tools to overcome these circumstances. This scheme not only enables young carers to get on, but also to find employment as many jobs require experience. Now, such support is not just limited to the third sector organisations such as the National Trust. Bodies such as Scottish land and estates similarly encourage their members to promote outdoor learning. An example of this is Mbawu, which means seed in South Africa, which was a finalist for the Helping It Happen education awards. Aimed at 13 to 16-year-olds, many of whom are living in urban areas and experiencing disadvantage or poverty of opportunity. This project works with a range of partner estates to deliver a programme that educates about the value and opportunity for employment in the rural sector. So, all bodies, whether public, private or third sector, should receive due recognition for the role in providing outdoor learning and encouragement to do more. I gladly support the motion. Thank you very much. I call Mark McDonald to close with the Government Minister. Seven minutes are there abouts, please. Thank you very much, Presiding Officer. I welcome this evening's debate brought forward by Brian Whittle. It provides an opportunity for the Government to restate its commitment to outdoor learning and to acknowledge the great work that is being done by teachers, support staff and parents across the country. They, along with organisations and charities at local level, staff and volunteers, are making sure that children and young people have tremendous opportunities to learn in the outdoors. It is no accident that outdoor learning is a key component of curriculum for excellence. The flexibility of which teachers have within CFE to provide alternatives to formal educational settings means that they can use their professional judgment and creativity to deliver lessons in a variety of settings using purposeful play and other activities. By learning in outdoor environments, young people can benefit from meaningful, engaging opportunities to apply their skills and knowledge in a real-life context. Interdisciplinary learning allows children's learning experiences to be broader and deeper. The benefits of well-constructed and well-planned outdoor learning are numerous and have been well stated by members here today. It connects children and young people with the natural world, with our built heritage and with our culture and society. At the same time, it fosters a respect and appreciation for the outdoors that can encourage lifelong involvement. It brings both challenge and enjoyment for children and young people, motivating them to become successful learners and to develop as healthy, confident, imaginative and responsible citizens. There is also growing evidence that increased access to the natural environment has a direct positive impact on physical health and mental wellbeing. In addition to fresh air, exercise and stimulation, it can be instrumental in encouraging and promoting positive behavioural change. We are lucky that, in Scotland, we have a uniquely rich and varied natural environment and centuries of social, cultural and economic heritage on which to draw, and today it gives us all a welcome opportunity to recognise the great support that conservation charities such as the National Trust for Scotland and RSPB Scotland, who have both been mentioned, provide to schools looking to learn in beautiful and inspiring settings. The Scottish Government continues to support access to our natural heritage through subsidy schemes such as the heritage travel subsidy grant, which is awarded by Education Scotland and administered by Historic Environment Scotland. The funding has enabled more than 30,000 people from almost 900 Scottish schools to get out and about to explore and to learn from our heritage sites across the country. Members who have spoken this evening of what they see as a lack of opportunity may want to explore the potential of the fund to support the work of schools in their own area. The Government also provides a range of support to the third sector, community groups and the youth work sector, to promote outdoor learning. Our children and young people early intervention fund provides core and project funding for youth work organisations, including those who provide outdoor learning opportunities to the John Muir award and the Duke of Edinburgh award. There are countless examples across the country of schools engaging with and in their local communities to provide stimulating outdoor learning experiences for young people. It is also important that we recognise that learners do not have to go far to benefit from the rich learning experiences that the outdoors can offer. I want to touch on a few of the contributions that have been made throughout the course of this evening. I am going to be very interested to see how the official report handle Brian Whittle's Onomatopoeia in this evening's debate and see how that comes out. I was interested by his comments about the exclusion factor in terms of those who are perhaps in our less advantaged communities. It is important that we look at the work that is being done in some parts of Scotland, where partnership working is often a key element in relation to that. I have mentioned it before in the chamber of an example that I saw in my constituency of the Ffarsands and Fountain family project, which deals with children in communities of deprivation who do not have access to high-quality outdoor learning spaces, where they partnered up with the University of Aberdeen to make use of the botanic gardens at the university as an opportunity for those children to have a quality outdoor learning environment. It is often about partnership working in order to provide some of those opportunities. I think that the point was made by Ross Greer about risk. I want to just say and I have said it previously at a number of events centred around our play agenda that there is a big difference between being risk aware and being risk averse. I want to see more of the former and a bit less of the latter and I think that that would chime with the point that Mr Greer makes. Yes, we have to ensure that risk is managed and mitigated but that does not mean that it has to be 100% avoided in order for children to gain a proper and true appreciation of the benefits of learning in outdoor environments. I am happy to take a brief intervention from Mr Mountain. First of all, I refer the member to my register of interests. SNH also fund taking salmon into the classroom and then allowing the children to take the eggs tree hatching and then replant them in the wild. Will the minister be able to give us clarity that that sort of funding will continue as it does presently under the Government? I was going to talk a little bit about Scottish natural heritage and the development of the Scotland's natural health service action plan, which is aiming to join up a range of work already taking place around encouraging greater understanding of the natural environment. In terms of the specific example that the member raises, which I will freely admit that I was not aware of until he raised it with me, I am happy to look further into that and see what role it plays. It may be that part of that work depends upon, as I said, those partnership approaches between SNH and specific local authorities. What we always have to balance in all of these debates, and it was pointed out by Mr Whittle, is that balance between the Government taking a prescriptive central approach versus allowing that freedom and flexibility at a local level to determine what are the best interventions to support young people's learning in those local areas. That is what the people equity funding, which the Government has put in place, is there to deliver. It is about ensuring that head teachers have the ability, both in terms of the resource, but also in terms of the flexibility to determine what are the best approaches for them at local level. As we see the work coming forward in relation to how the people equity funding is being applied, we will see a number of schools that are operating outdoor learning approaches as part of the work that is being delivered through people equity funding. Richard Lochhead has done his best to fill up my diary, specifically by taking me to Murray on a number of occasions, and I am more than happy to look into that. I think that I have already accepted one invitation from him in relation to one of the organisations that he mentioned. I am also happy to explore how we can use the work of the academics that he cited to perhaps drive some of our agenda in relation to outdoor learning. In my recent statement to Parliament around the expansion of early learning and childcare, I spoke about our agenda to drive forward positive approaches to outdoor learning and to use those opportunities within the early learning setting. That flows through into later educational approaches as well. There is another element to that, which I think needs to be highlighted. That is that, as well as looking at how outdoor learning can be promoted within our schools, we also have to look at how families can make better use of the opportunities to get outdoors, to get their children interested in the outdoor environment and to build on some of those approaches. If children's exposure to outdoor learning within schools is not then further developed within the home environment, we miss a trick in relation to that. I am keen to look at how we can help to encourage families to be more active and more outdoor focused in terms of some of the approaches that we take around our play agenda. The points that Brian Whittle has raised chime very heavily with the agenda that the Government has and that we are seeking to drive forward in partnership with local authorities and other providers. I thank him again for bringing the debate to the chamber this evening.


Goodness gracious real quick. Can I get a shy like whoo-hoo if this is your first time at mozcan? All right, see that's less you guys have been all day. Let's keep that going so in 2012 I was you and the first mozcan I came to I decided that being right here right now was gonna be a goal for me So I pitched and I failed and I pitched and I failed and finally I pitched and I get to be here And I'm super super excited about that fact and the moral of the story is please please pitch community slots Wow, all right, but I've got 15 minutes to blow your mind to potentially change the way you think about not only How you write copy but the words you put into it, but if we're gonna go on that journey together It's gonna start by us agreeing that Maybe we've been thinking about copy the wrong way and here's what I mean by that When you think about writing a landing page you probably think about it something like this You need a headline you need a strong sub headline that adds to that headline and then you need a hero image that brings Context to all of that and then in your body copy Yeah, you want to talk about the benefits of your product and then you need to have a call to action to tell people What to do next and then you need to have some social proof to give credibility to everything that you just said And that's not necessarily wrong But the problem is you can have all of those components and build something totally Useless something that doesn't convert Doesn't have an impact and doesn't do what you need it to do and so as a copywriter I used to think about copy that way and I started hunting for what I called the holy grail I wanted to have a framework that any business could use any one in any business could use to go from that white little blinking cursor to writing a page that was intelligently organized and built to convert and I found it when I realized that every conversion is a conversation Every conversion is a conversation between the questions in your lead's head that they brought with them and the copy on your page And how well it answers those questions Answer those questions. Well, and you're on your way to a conversion Do a bad job of answering those questions and you've potentially lost that conversion So I did a little bit of digging and I narrowed it down to These six questions. These are the six things every lead comes into the page asking depending on their level of awareness So what the heck is this? Who is it for or maybe better? Is it for me? Why should I care or how will it make my life better? How does this work? What's the process? What's the catch? And if I see how it works, why should I believe a single thing you've told me? And if I do believe a single thing you've told me, what do I need to do next? So if we use this framework to evaluate a landing page, we can see that hey here unbounce does pretty good They've answered all of these questions on this landing page for an e-book. We can see all right We know exactly what it is. It's a ultimate guide to conversion-centered design And then we can see who it's for we can see why we should care They've given us the takeaways and the different chapters Then they've got a video that kind of breaks down how it works what the takeaways will be how the books put Together and finally they've got a call to action that says what next and then on the bottom there We've got some social proof that tells us why they're credible to teach us this in the first place But I bet if most of us took this framework and looked at our own websites, it would look more like this All of a sudden we see some gigantic gaps in the information that we've put together For example, this page does a good job of saying it's a new e-book. I give it a pass on that It's good enough that it's an e-book They don't explain who this is for I was really generous in giving them the question Why should I care because they've got about ten words that say one thing you'll learn in this book Absolutely nothing that tells us why we should trust them and then a big giant button where if we decide to trust them anyways Hey, we can download this we can go for it But there was a problem with this framework And that is if you think back to your last conversation It probably had a logical flow. So for example, if you came up to me and said Joel what do you do and I said I have 10,000 customers And then you said yeah, okay, but how will that make my life better? I said sign up today The problem is I'm answering your questions, but not in the order. You're asking them. I'm not having a conversation with you I'm forcing my facts on you. I'm not making this a conversation. I'm monologing at my own terms So if you want to make this framework useful, you have to think about it Logically, what are the questions that need to be answered first before they're ready to have those next questions answered? So as a rough flow if your good lead doesn't leave your hero section Understanding why they should care about what you're offering them what it actually is and if it's for them you lose You've already taken steps backwards Then once you've gotten that buy-in from there You've answered those questions now you have the ability to get into how their life will improve or how it works Or why they should trust you and finally once you've answered all those questions now you can show them okay? Here's what happens next now. I'm not presenting this like hey calls to action in the hair. We're bad That's not the case But what I want you to think about is are we answering the questions people need to have answered before they're willing to Do something and if there's a marketer in this room that really gets that it's will Reynolds And I'm so excited that you guys get to watch him tomorrow Even if you drink too much, please please please show up because that talk is gonna give so much context to all of this So how do we get answers to those questions? How do we make it all meaningful? Well here we have a problem too, especially if you're an SEO because in SEO and especially other marketing disciplines We tend to look at our leads as these outlines these things that we've drawn and we try to shove real people into them So they're the people we wish our customers were but for copy It's not useful really to know that oh, they're a 40 year old marketing director who makes 60 grand a year And it's a single mom who drives a minivan and looked for a recipe for cherry pie none of that is helpful in tapping into motivation and Motivation is what we really need to understand if we want to write copy that converts the why behind all of those queries The because that's not usually attached, you know, so someone might search for Jim gear, why do they want that Jim gear? Maybe it's because their old Jim gear was uncomfortable And they're trying to get back in shape We don't get to see that because if we stop at the search query if we never talk to these people So there's four things that we need to understand if we're gonna get to the heart of motivation We need to understand our customers pain points. We need to understand their anxieties We need to understand the priorities because not all anxieties and pain points are created equal And then we need to understand the outcomes they're coming to us for so you might read that listen go great We know those things. I'm gonna hop right in but there's a problem with that and I want to illustrate it this way Let's play a simple game. I want you to watch and tell me the difference between the copy on the left and the copy on The right so on the left we have sales made simple and on the right We have you hate guesswork and busy work. So we made sales less work What about this affordable time-tracking payroll software that's sexy stuff, right? Or the time-tracking tool that pays for itself What about this breakthrough native reporting limitations now? I was on this project and even I don't know what that means It's like it was tossed out of an angry jargon robot and then on the right We've got get the reports your CRM can't give you without the headaches it does And I think if we're honest most of us would agree that the copy on the left is more generic Clichead it doesn't really pack an emotional punch It's boring and the copy on the right is more specific interesting human Well, I mentioned there was a problem earlier and this is it all of the copy on the left was written by Marketers and copywriters from real projects and all the copy on the right is almost verbatim pulled from customers So am I out of a job? The problem is that you are not your customer. So stop trying to think for them and Start talking to them So real quick, I'm gonna cover three different tactics three different tools to gather the information you need I'm gonna show you how to organize it to make it useful And then I'm gonna tell you what to look for and wrap it all up with a case study that makes it all real so Three different ways that we can talk to our customers the first is customer interviews And I love this because this is the deepest dive You can possibly take of any channel because you're face-to-face or on the phone and you have the ability to ask why? Why is the single most important question you can ask when trying to gather customer insights? Then email surveys and I love email surveys because you can collect mass feedback at scale It's less personal than an interview. So you need to choose your questions carefully But you can quantify qualitative things especially good for priorities for example What feature is most important to your leads when they're evaluating you what almost kept them from buying what comes up over and over again? It's much easier to recognize patterns with mass feedback at scale and finally reviews and testimonials And I love them because they're free and you don't need a whole lot of them to start gathering some really interesting information But that's not good enough How do we know what questions to ask and when if I just told you yeah go do an email survey? You could go blast out a terrible email survey learn nothing and then come back next year and say what you told me was totally useless So there's a structure what we want to get to when we're talking about motivation is people's Experience not their opinion. We're not looking for opinions. We're looking for experiences That means getting people to tell us their story and the way that we do that is by ask asking questions in a logical format What was going on before they came to us? What was their experience like working with our product or service? And then what happened after we need to get them to share the narrative of their decision So I'm going to share eight questions that across thousands of survey respondents and hundreds of interviews have proven to be really Effective at capturing the information that we need and the wording here is really important So first for capturing pain points What was going on in your business or in your life that sent you looking for a solution? So instead of someone saying oh, we needed a new time-tracking software Now they're telling you about the problems that they have that sent them looking for something like you What else did you try and what didn't you love about it most marketers stop at what else did you try? And they get the solicitor compares like great. We know who we're up against Well, while you're talking to them ask them what they didn't love about it That's your pain point that you can solve better than your competitor can For anxieties what almost kept you from buying from us What almost stopped you from making the decision to work with us? Or if you want to flip this to a positive which tends to get really great responses as well What made you confident enough to give us a try? What was it about us that made you go? Hmm, you know what? I think these people can be trusted that is a powerful insight to have when you're structuring your copy We're talking about priorities. What made blank the best solution for you So again, what was it about us that made us better than the competition? What priority did we meet that other competitors just couldn't and then when evaluating blank whether it's industry or solution or whatever? What was most important to you especially powerful when used in surveys to gather hierarchies of priorities? What can you do now or do better than you could before please never ask your customer? What have your results been? Because they won't know they won't know what to tell you they'll be grasping at straws Ask them what they can do now or do better than they could before and if you want even better insights Follow this question up with and what has that meant for you? What has that meant for other departments? And finally give me an example of when blank your product or service made a difference for you again Get them telling a story that brings context to all those features and benefits that make your product matter So you can go out and you can ask these questions, but the problem is you're only going to be as good as your analysis So really quickly there's a downloadable template that you can use when gathering this information to make it meaningful And there's a link there that you can go download this and a whole shwack of other resources I'm going to talk about but the gist of this slide is copy and paste the quote Classify it as whether it's a benefit a pain point and anxiety so that you can group them later If there's themes that emerge you want to classify those there so all the quotes come up together If it's tied to a feature mention that take notes on why you like that quote because I promise some of them You will forget why you pulled that in the first place And then the single most important column next to the quote itself where you found it so that you can go back and get Context on it later because when you're doing this over a hundred different things. It's really easy to lose quotes So what are we actually looking for in these responses? The first thing is frequently used words What words your customers say over and over and over again talking about themselves talking about you the problems of benefits? Because if they use those words you probably should too Look for recurring themes. These are real responses to a survey. We did for inside squared So because of inside squared we've been able to close higher value deals on a faster timeline than before KPIs used to be a time-consuming part of my workflow It saves me time every morning we saw time coming up again and again and again as a theme and we could work with that Look for things that are well said so instead of saying we can analyze data better We can twist turn and dig into every aspect of the sales process and Instead of all the learning curve is short. That's not bad But you could literally turn your sales intelligence on tomorrow You'll know these because when you read them they hit you in the gut It feels different when you read this kind of response and lastly look for quotes They're insightful that reveal that hidden because that I mentioned earlier. It has very detailed reporting somewhat useful Why does that matter because before everyone thought over what the true booking number was but now it's a given This is a problem We didn't even know customers had internal conflicts over numbers and now that we know they have it We can talk about how we solve it and none of the competitors are talking about that So I want to wrap this up by showing you a case study of how we brought this all together in real life So I was brought into work on the housebot comm CRM page as a small project with Matt Barbie And we took this exact process So if we first we conducted an email survey of existing clients getting them to classify who they are how they use the software What was most important to them? Then we mined reviews and testimonials out in the wild and one of the most important things I can tell you here is don't just mind your own testimonials Go read your competitors bad reviews because not only is it great whiskey reading. It's fantastic For figuring out what you can solve that people are frustrated with about your competitor and put that front and center and say hey We do this better Then we reviewed interview transcripts so the HubSpot team had already talked to a pile of customers We poured over those to see how people talked about the problem the solution over and over and finally Check out your chat logs. If you're not running live chat on your site Commit to running it for just one week give it resources for just one week because it's an anxieties Goldmine no other channel is going to tell you the problems your leads Don't think are being solved on your landing pages or website Quite like a chat log because the questions that come up over and over again aren't being answered in your copy So I answer them in your copy So there's a few things we learned the first thing was that customers cared about different things than we do The features and benefits that the internal team thought were the most important weren't exactly the ones that the customer Talked about the most or even said were most important to them That was interesting and then the serum was heavily marketed on the word free and yes That's a huge selling point, but free wasn't even the biggest part of the equation when we talked to customers There are other more compelling reasons they signed on and then we learned that some tasks were coming to all segments some Outcomes every segment wanted to have everyone in every group mentioned these as things they wanted to achieve But some benefits were unique to decision-makers and if you're gonna only write a page for one person Write it for the person who can actually buy from you instead of all the people who might go this is interesting So here's what we did we changed the messaging to mirror the priorities and pain points of the audience We talked to instead of pushing on the word free We changed it to an outcome that came up over and over again Close more deals with less work and that came literally verbatim from feedback from a customer Then we moved from features to benefits so on the old site We talked a lot about customizing views dealing task boards being in sync with the platform We changed that to talk about here's why you're gonna love the house. What CRM you can learn it in minutes Not months and you can automate the boring stuff and you can track every interaction you have with the customer And yep, that stuff's all directly stolen from customers, too Then we restructured the landing pages based on customer priorities the things that they told us were most important to them got talked About first instead of the things that internal teams or that the copywriters thought we should really push this it's important We let customers to find that we let the customer drive And then we use those customer outcomes that we learned to write better crossheads to make it more enticing to pick this up And work with it so hey, you can see your entire pipeline at a glance you can customize deal stages to your sales process Well as a result we saw a 20% increase in signups to the CRM Which is no small number when you're dealing with that volume of traffic? And Matt Barbie who's a real person and is here and speaks later this week can verify that if you go and ask him So that got us buying internally to do a larger project when HubSpot was redesigning the site We used the same copy framework to overhaul the copy and in working in tandem with their design and their new sign-up flow We doubled HubSpot site white conversion rate. We doubled their inbound call volume We saw a 35% increase in demo requests and 27% more product sign-ups, and if you take nothing else away from this session today Take this slide away This is the power of shutting up and listening to your customers And then taking the words that they're saying and putting them into your own copy Thank you guys so much. This has been a dream come true to talk at Moz console. Thank you guys very much You


Matt Jones had no idea, he played Alabama. He's played all around the SEC. This dude has played in the NFL, never rattled ever. He comes into Lucas Oil Stadium, the line hot. He comes into Indianapolis, Indiana. They didn't even know this dude existed. They were so pumped to let him know, you are not welcome here. Jonathan Taylor said, let me put this thing on my back dough and is the three of the top five fastest speeds in the NFL this season documented.  Are you worried about the AFC running through Jonathan Taylor and running through the Lodhouse that is Lucas Oil Stadium that Matt Jones and the boys couldn't handle inside it? Not even a little Pat. I'm not even smally concerned with the fact. Yeah, that's right. Smally concerned with the fact that there's an AFC finalist banner in the Raptors. No, you saw it live. You know, it's okay. I will say, I gained a lot of respect for Colts fans as a whole because that place was incredible.