and navigating this journey. Today's journey is just a little bit different than what we'd usually do. But we're going down a road, really navigating the road, about the green book, the movie. And the way we feel about it, the way we see that whole thing of that time period when the green book is necessary.  And you know, of course, I only talk to best friends. So this is best friend Daphne Barbie Wooten. He is a well-known attorney in Hawaii. How long have you been here? 30 years? Over. Yeah, OK. All right. He is a graduate of the University of Washington in Seattle, University of Wisconsin-Madison, certified international law, peace palace at the Hague. All right. Worked as public defender for the state. Worked as EEOC trial attorney for the city of Honolulu, which means civil rights. Right. Actually, it's for the state of Hawaii, the state of Guam and Samoa. All the territory. All those territory places. Great. And a former civil rights commissioner. And then this is, and he is the author of Justice for All, Selective Writings of Lloyd A. Barbie. Is Lloyd A. Barbie your father? Yes, he's my father. What's my father? What? He is my father still. Yeah. And he was a civil rights attorney, as well as a state legislator in Wisconsin. He sponsored many civil rights bills, and he also had a green book. Great. Great. And oh, you were recipient of civil rights attorney of the year 2016. Congratulations. Oh, thank you. Congratulations. Well, today we are going to talk about the movie, The Green Book. And what is The Green Book? But not the movie, The Green Book. The actual Green Book, which was mentioned only a few times in the movie, was a book for African Americans and African and people of color who were going to be traveling down south, because during the 1930s, 40s, and 50s, and even through the 60s, and way before that, a lot of people of color, African Americans specifically, could not rent hotels, hotels, could not eat at restaurants, could not stop at rest stops. And so The Green Book was a book which wrote where a person would go, for example, in Mississippi, where they could go to get food, where they could go to get lodging. And so it basically let them know where they would be accepted if they needed a rest. Well, I have to tell you my experience. I didn't know it was called The Green Book. I was born in Brazil, Indiana, 1938. And my grandfather was the only doctor in the town of Brazil. And he had five houses on this one block. But of course, on those days, the property didn't cost much. But nonetheless, when the entertainers were coming from the south, they always stayed with us. Because that was part of everybody new. I didn't know it was called The Green Book. I just knew that they stayed. So I got to meet wonderful entertainers all of those years. And but they did. And I sort of wondered, as I got older, how they knew. And I thought, well, maybe it's just word of mouth, which also helped. And so that was growing up with this. That's what happened. And even if you go back to the eternities and sororities, which were created in 1900s, that was the whole idea, places, as they were moving around the country.  And watching this whole thing play out in the movie, really? Wouldn't it be wonderful if you went to look at the grandfather's items and you found The Green Book with his places listed in there? I believe that probably that can be done. Yeah. But it's like I said, I just never occurred to me that it was written down. I guess if I thought it through, of course it was. Of course it was, something that they passed on. And I did read that generation after generation that they think that the book was updated. Yeah. That's very important. Yeah. So let's talk about the movie. All right. And what did you think of the movie? I saw the movie after it won the Academy Award. What piqued my attention, I wanted to see how many times Green Book was mentioned in the movie. And I had a hint that it would not be that prominent, which it wasn't in the movie.  Dr. Curly. And I saw the Academy Awards and the writers of the Green Book get up and accept the award, and they were all white. And contrast that to The Black Plansmen, which was based on an African-American's book and directed by Spike Lee. But I actually liked the movie. I have to say I enjoyed it. It didn't mention Green Book too much, but it showed the awareness of the white chauffeur of the segregated South, where Dr. Shirley was traveling. The awareness that Dr. Shirley was quite a star, and he would play white audiences in the South in plantation homes, where they wouldn't even give him a dressing room. Or he couldn't even have food. He couldn't sit with the guests who were paying for him to play for them. So it showed, although African-Americans knew this or should know it from their history, it more was a coming of awareness for the plantation driver. And I understand it was his son who actually wrote the novel, the Green Book, or not. I don't know if it's a novel or not, but wrote about the Green Book and got the Academy Award. And I do know that after it won the Academy Award, and maybe a little bit before, that the actual relatives of Dr. Shirley, who had never been contacted by anyone, either for the book or for the movie, were quite upset. Well, I read that also, that they were upset. And I also read that Dr. Shirley did not leave memoir. And what the son wrote was based on the letters that his father sent to his mother. And she had, she kept all of the letters. And the son that his mother knew that his father did not write them, that they were too well felt, the grammar was too good, and it flowed, and it was lyrical. And so she kept all of the letters. And that is how the story is based on. Oh, I see, right. Well, it didn't mention that Dr. Shirley fired him. It didn't mention all the other shows that Dr. Shirley had. But I still like the movie, even though I really think they should have reached out to Dr. Shirley's family. And some of the movie was unbelievable. For example, in the movie, it shows the white shipper introducing Dr. Shirley to fried chicken. And I just, that's just not reality. Dr. Shirley knows what fried chicken is. Well, I think white people do not understand that blacks have class. And that was one of the things that showed that this man has class. Yes, he does. And they don't understand that. Today, if you talk to anybody and they'll say, what do you mean class? Because they have this image of us that does not speak to that. And I think that that was part of what was shown, is that this man is different than what they expected him to be. He didn't fit into the stereotype. Yeah, didn't fit the picture. And that was nice to see that the chauffeur became aware that there's a broad variety of people living differently from him who are African-Americans. Because most of what he learned from watching the movie was from TV, right? Or the stereotype. The stereotypes. It dawned on him that there's a big variety. To think that this man, Dr. Shirley, lived in an apartment over Carnegie Hall. Now, that was just way out of his image of what we're supposed to look like in an apartment above Carnegie Hall. Really? And I love this outfit. He sat on the throne. Dr. Shirley was sitting on the throne and had his African robes on when he interviewed him. That part I really enjoyed. But I really, with caution people who are going to do movies and books about African-Americans, reach out to the family first. Don't ignore them. They have something to say. They would add and bring more pieces to the puzzle. Yeah, they said that in the movie, as if he was estranged from the family. And they said he was not. Yeah, they said that he paid for his nieces to go to college and he was at all of their parties. And yeah, it portrayed the family different than what it really was. And had there simply been a phone call to the family that writers are supposed to do research. Yes. The Academy Award-winning writers would have, I think added more depth and more reality into Dr. Shirley's character. And he's living above Carnegie Hall. Right. At that point, during the Harlem Runner Zone, they were living really at the edge comb avenue with Dorman, these beautiful buildings, Amsterdam Avenue, beautiful buildings. Dorman, another dress just like the rest of New York. And I would have loved to have seen some of that because that's an image that we don't get to see. That's true. And now that you bring this up, I think it's very telling that he goes from this place, I would say privileged, whether you're white or black or yellow or green, it's privileged. And he's a very well-known musician. To go from that to the south, where he's not even allowed to use bathroom, where he's not allowed to eat with people, what a distinction. So it shows the south in the, I think it was in the 50s, wasn't it? Yeah. It shows what was really going on there. 1960s, Shirley went on a number of concert tours in the Deep South. Yeah. It just shows you how people, stereotype and view people, but yet they loved to listen to his music. I was amazed when listening to the music, as I told Jess, made up all night listening to his music. And I knew the music and didn't know him. And that's sad. That is really sad. And the fact that his family said he did not leave Memoir. So we don't know, except from somebody else's point of view, what happened. During that period, even the all of the nightclub that we think about, we hear in the movies, that was typical that the entertainers could entertain, but they could not eat, they couldn't stay. Even Duke Ellington with his big band, he leased a Pullman car. And when they would get to a certain town, they would take the car off the track and they would put it on a side track. So all of his band stayed on, that he didn't have to deal with going into restaurants and theaters and deal with the segregation. Right, right. So the Cotton Club. Everybody knows about the Cotton Club and Lena Horne and they couldn't stay. So it would have been nice, I think. It's just a sad bit of that. So that the audience, today's audience could understand that period. Right, I agree with you. And it's real interesting to see that contrast and to see, like you said, the Cotton Club, it was basically musicians and dancers, African-Americans, but African-Americans could not fit in the club in the 1940s and 50s and 60s. They were not allowed unless you were a musician or dancer. And that whole era of the Harlem Renaissance was full and exciting and full of all kinds of entertainers and poets and writers, names that we all know. And it would have been just a minute of that. Yeah, I know they did show a scene of him going when he was set out of the white plantation that he went with some people to an African-American joint, a will, a joint, and started playing the piano for them and everybody started clapping and we're very appreciative. Yes, well, we need to take a break and we'll be back in 60 seconds. Hi, I'm Rusty Komori, host of Beyond the Lines on Think Tech, Hawaii. My show is based on my book also titled Beyond the Lines and it's about creating a superior culture of excellence, leadership and finding greatness. I interview guests who are successful in business, sports and life, which is sure to inspire you in finding your greatness. Join me every Monday as we go Beyond the Lines at 11 a.m. Aloha. Aloha and Mabuhay. My name is Amy Ortega Anderson, inviting you to join us every Tuesday here on Pinoy Power, Hawaii. With Think Tech, Hawaii, we come to your home at 12 noon every Tuesday. We invite you to listen, watch for our mission of empowerment. We aim to enrich and lighten, educate, entertain and we hope to empower. Again, maraming, salamat po, Mabuhay and Aloha. I'm Marsha and we're back with my dear friend, Daphne Barbie. And for everybody in Hawaii knows that. Not everybody. Well, Daphne wrote a book about her father and justice for all, is that right? That's correct, right. I have an issue with that. Not the book, the word justice. It's just us, not you, not me. Just us. When they wrote the Constitution, they did not include us in the Constitution. When they wrote that justice for all, they didn't include women. They didn't include Native Americans. They didn't include people of color. They didn't even include white men that were not landowners. So justice for all was just us, not you, me. But let's go back. Well, liberty too, remember liberty because the original Constitution did not abolish slavery. It took the 13th Amendment to do that. So justice for all means we have to fight. Constantly. Make sure it's a reality. Constantly. Yes, absolutely. So tell us about your father, about the book. I wanted to talk about a little bit, something you said triggered it, is you said that we need to write our own stories. Because if you don't write your own stories for Dr. Shirley's relatives don't write or preserve it, Dr. Shirley, he doesn't have to write his biography or autobiography, but someone close to him could. And that would be maybe a very different story than what we saw winning the Academy Award. But if you don't write the story and preserve history in your family, then somebody else may come along and do it for you, which is what happened in the Green Book. So being a lawyer, I realized that, that you have to document things and keep things for history-first purposes. If you want to write it, you got to do it. So what I did is I kept a lot of my father's writings and he's very well-known in Wisconsin. Not so much here in Hawaii, but in Wisconsin he was, and he filed desegregation lawsuits. And the first one, the desegregation of Milwaukee public schools, which although it was the North, it was still segregated. African-Americans went to one school and whites went to another school. And that's the North. So it was still following the pattern of segregation and separate and unequal. So he filed a lawsuit, he won the lawsuit. And then after that, he was also a Wisconsin State Legislature and he filed a lot of civil rights bills. He filed bill for abortion, filed bill to legalize marijuana. This was way back in the 60s. And many other things that he did, bill for fair housing, of course, civil rights, we go rights for women. So I just kept all of his letters and I knew somebody else may come along and do it. So I decided to do it before so that I could have it copyrighted and it'd be the family perspective and it'd be the bills that I knew he wanted and pushed very hard for. And it got published and it has been out for about a year and a half. And so I invite anybody who wants a copy, you can either contact me or you can order it on Amazon, but it's also Wisconsin Historical Press as well. So that's enough about my book. I also wrote another book about African-American lawyers in Hawaii, but 10 years old, I think you need to update it. Yes, yes. More and more people that show up from other places that are attorneys, yes. And then also I'll talk about you a little bit because you were one of the first hairdressers that I came to here in Waikiki and your husband had a shot and there you were, this is the first time I met you. One time ago. Well, that was an ancient history. An old history, yes. That was ancient history, but I told, it was for sale, there was a place for sale.  That's a huge issue. It's very big. And of course he had no idea what I was talking about. And I said, but if you buy this, then people will have a place to go. So for 27 years, we had two salons, one in the Edgewater and one was that one on Beachwalk. Oh, okay, okay, yeah. Well, I know, I met a lot of people through the. I did too. All of those years when Waikiki was magic, all of that's gone. I think Tom Tower is right next to it. Well, that's where the Edgewater was. They tore it down and there he is. Well, anyways, I wanted to also talk about the other movie that won one Academy Award, which was Black Plansmen, but didn't win for writing. And I think Spike Lee won for director, but writing, I thought, was superb. And I did bring a copy of the book and it's written by an African-American. And talk about writing your own history. He wrote it about his experience of infiltrating the Ku Klux Klan. And I thought it was a very good film and I read the book and I just absolutely loved it. And I just want to bring this into his perspective since we're talking about films. Birth of the Nation is considered a paramount film by some. Not by African-Americans, because it glorifies the Ku Klux Klan. And you have people in blackface who eat watermelons and it's very negative towards African-Americans. It's an awful film. It's an awful film, but it keeps, people keep referring to it as best film made in America. It's not. It glorifies the Ku Klux Klan. So I bought this film. The Black Klansmen was an antidote to birth of a nation. And so I hope during Black History Month that the film is shown and if they're gonna show birth in the nation, they have to show Black Klansmen to find out what the Klan was really about, which was genocide and killing people who were not white males. And lynching them. And not enough is talked about that. People don't even know sometimes who the KKK is. Even 45 says, oh, you know, in Charlottesville when one of them rammed and killed a young woman who wasn't African-American, but they didn't seem to care because she was fighting for civil rights for various people. And again, that's the Klan mentality. We have to educate the public. And so that's why I brought the book as the contrast to the Green Book, which I like the Green Book too, but I just thought this was more deserving. As I started telling you, my grandfather, this is Brazil, Indiana, and the only doctor in this country town. And in those days, if you didn't have the money, you know, during the 30s, nobody had money. So they would bring him carrots and potatoes and chickens and whatever. Now these are, I'm at this, you know, that many non-whites in the town, everybody else. So he would take whatever you had and this one young man said, Dr. Oliver, what can I bring you? And he said, I want a membership in the Klan. So about two weeks later, the kid shows up with the membership. So the days go on and there is a quote parade. Now my mother tells me there's a parade. Mama wanted to see it. And of course, all, as you know, in little towns, his office was on Main Street, but all of the offices are on Main Street. So they all line up to watch the parade, the Klan, which was originated in Indiana. So the Klan is marching down Main Street and somebody looked under the sheet and said, oh, there's Dr. Oliver. Oh boy.  But what he did, then he got to know that it was the mayor, the governor, the chief of police, they were all members of the Klan. He infiltrated. So he got to see who was under there. So that's my Klan story. Oh my goodness, well, I remember in Mississippi, because my family, my father, his family came from Mississippi. Near Tupelo, Shannon, Mississippi. And we went to visit our relatives coming from North. And we remember 4th of July, sitting on the porch of Tupelo in Tupelo, Mississippi, where Elvis Prestige. And the big parade, 4th of July parade, who was in it, the Klan. And so, you know, I asked my great aunt, well, look, the Klan's in here, da, da, da, da. You know, I was getting indignant. And she said, we don't pay them any attention. She said, they're always in these markets. We don't pay them any mind, you know? But it's interesting if you look at the history of the Linton and the Tupelo Klan. And I think they're morphing into different organizations. I know one branched out to the John Birch Society and a white nationalist, and there's all sorts of- And the Trump administration. Yeah, there's all sorts of organizations that have, you know, learned from the Klan. And so infiltration is good. So you find out. So you get to know. And so, what do you think about the governor of Carolina, South Carolina, who wore the black face and used it in the yearbook? And he- Oh, that's Virginia. Oh, sorry, Virginia. I started to say Virginia. But I believe it's probably South Carolina too.  One was in the Klan and one was the black face. And it was on his page. What do you think of that? Oh dear, I just wonder how many more will show up? It's amazing what people put in their yearbook. I don't like my yearbook at all because I don't like the way I look, but there was nothing foolish that I said. But listen, sweetheart, we are out of time. Oh, I think, yeah. No, it's been a pleasure spending this time with you. You come back and do it again. We will. Yes, thank you. Aloha. Aloha. And thank you so much, and we'll see you next time.


Hi Jeff Watts here, and I'm really excited to tell you about my new Kickstarter campaign Which is about me launching my fourth book team mastery with milestone cards So I've written three books in the past two of which are about some of the roles in scrum teams So I've written scrum mastery for scrum masters, and I've written product mastery for product owners But no one really writes much about the team and let's be honest it's the development team that actually gets stuff done and self-organization a High-functioning team is paramount to getting good results in any kind of agile context So what does great teamwork look like this book? Not only will help you understand the difference between good teams and great teams But I'll give you some tools and techniques to help you chart your progress towards team mastery This is a completely unique book Not only will it have narrative case studies theory, but it will also contain Milestones cards that you can pull out and use to visually chart that team's pathway to greatness Now it was inspired by another trilogy of mine Which was when my wife and I recently had our third child and we came across a new product of baby Milestone cards the idea being that you get a set of cards that you can photograph with your baby when they reach certain Milestones in their development such as you know sleeping through the night for the first time still waiting for that one When they survived their first poon army, which is a word that I've just come across Google it if you want or you know the their first solid food or get their first tooth You know you can have a visual Capturing of that milestone with a card and so I thought all is there something that's similar that we could do for teams So I've knocked up a really low-fi prototype. It's not to scale It doesn't have the right images or anything This is just to show you a rough idea of what it might look like in the end So it would be a normal book. It would have a front cover obviously not this one It would have a table of contents just like any other book. It would have chapters. It would have Theory it will have stories. It will have other chapters and It will have milestone cards that are on perforated pages that chart the important development points of a team So perhaps we had our first argument and the world didn't end Perhaps we had another story perhaps we failed but it's okay because we owned it We found out why we plan to fix it We plan to avoid it again and we told people about it and this could come out on perforated pages and on the Back I said today we fail. That's okay. The risks associated with failure. Well, we need psychological safety It could be an excuse to just be lazy and indisciplined, but there are a number of rewards that come along with failure We become more resilient. We become more creative. We get better ideas There are rituals that we can put in place to help make failure more Successful more valuable more useful and there are a number of resources that you could scan the QR codes of and find books Videos articles blog posts think tools techniques that people can use to help with failure So that's a brief overview of the book. I think it's going to be great I send it all teams could benefit from so why am I doing a Kickstarter campaign for it? Well, it's expensive to get going. So it's a unique book. It's going to be a hybrid book It's going to have perforated pages within the book that you can take out. It's not just a normal book Which is going to have higher production costs But also there's a lot of illustration involved here So I'm hiring some fantastic illustrators to help make these cards really really beautiful and and it requires a lot of upfront costs I don't have a big publisher behind me. Unfortunately. So while it's not cheap to get going It is going to be awesome And if you are one of my Kickstarter Contributors one of the team there are a number of benefits that you can get by joining in early At the very very least with the minimum pledge You will get a copy of the book with an exclusive Kickstarter edition cover and the Actual number copy of the book within that first edition printed on the cover You will have that your own but also you will have that before the general release goes on sale a month later There are other tiers. You can get signed copies. You can get digital copies You can get audio copies. You can get your name in the credits in the book You can get sneak peeks into the development process of the book along the way You can get tickets to the launch party, but all of these rewards are not only time limited They have to be funded by the end of August, but they're also number limited as well There are only a certain number of signed copies available only a certain number of launch party tickets available So if you want one of those benefits, you'll have to sign up quickly I'm looking forward to working with some of you on this and looking forward to you helping me Help teams go from good to great


As national marketing head of Amul India, our next speaker is part of the core team which manages brand Amul and he's in charge of consistent and rapid growth in sales, market share and profitability of Amul's core business, dairy products. This includes managing the flagship portfolio of Amul as well. He also looks after new product innovations and the marketing innovations of Amul. Ladies and gentlemen, put your hands together as I welcome on stage the national marketing head Amul India, Mr. Pawan Singh. Good evening friends. Friday evening 7.45, last thing I want to do is inflict another presentation on you. So I guess I'll spare you the theory, I'll spare you the jargon. Just tell you a great story. A story about a brand which has received a lot of love, affection in this country. A story of a brand which no Indian needs an introduction to, right? It's a part of India's daily life. It's a 60-year-old brand. We are celebrating the 60th anniversary of brand Amul this year, 2016. Let's start with a bit of fun. We've been hearing in the earlier sessions about B2B spaces, B2C businesses. Have you ever heard of a C2C business? Anyone? That's a space in which we operate. C2C in our jargon stands for cow-to-consumer. So that's what Amul is all about. Cow-to-consumer. Although the brand is well known, the industry in which we operate is slightly unique and different from the space in which you work. I'll just take 30 seconds or maybe 60 seconds instead of context, so it'll be easier for you to understand the brand story and put it in the right perspective. Just a trivia, a bit of gyan. India, the country we live in, is the biggest market for milk and dairy products and the fastest growing market in the entire world. I'm sure some of you would know that for some it would be a revelation. Also, within the country, India accounts for 18.5% of global dairy market, 18.5%. Within India, the organized sector is again 18.5%. Within the organized sector, Amul is 24%. So that basically is where Amul stands in the global context today. Just 60 years ago, it was a completely different story and that is where Amul comes from. That's the genesis of the brand. 1940s just prior to independence, Amul was still, you know, India was a very heavily important country in milk. We were importing dairy commodities to fulfill the requirements of our citizens. This was just prior to independence. Very much like what is the situation in oil seas today. As, you know, the milk producers, the farmers of this country, they were relegated to one remote corner of the value chain, thoroughly exploited economically because of the inherent perishability of the commodity that they produce, milk, just two hours life and two hours it'll just go bad. So do you know who was the marketing genius who gave the original marketing inspiration for Amul? Any guesses at all? Dr. Corian came in later, like me, he was a professional. He came in much later after the organization was actually formed. The original marketing inspiration for Amul came from a person whom all of you will recognize the moment I show his photograph. He is the Iron Man of India. The person who created India, modern India as we know it, Sardar Vallabhai Patel. It was he who told the farmers of Central Gujarat. He was basically from a place called Karamsad which is located in Central Gujarat. He told the farmers there, look, if you ever want to get out of the situation that you are in currently, there's only one hope for you. You've got to have control over the entire value chain of your business and that includes marketing. Marketing is the solution which will take you out of the depths in which you find yourself in today. Marketing was the solution for economic upliftment, economic progress. That is the power of marketing. That's what marketing can do for society. We started in a very humble fashion, very, very humble fashion, very small beginning. It hardly seems, you know, looking at the scale in which you operate today, it was very, very small. This was a business initially. In those days, this was a business. Milk used to be collected, put in cans from Anand, 400 kilometers away, sent in a train to Bombay. There was only one single customer, government of Bombay. And the milk used to be distributed here among the citizens. Sure, the farmers were getting better realization. They had more control. But at the same time, I mean, they had very limited access to market. It was a very inherently perishable product they were handling. To access more markets, remote markets, spread their wings, they had to invest in technology to make products. And therefore, the product portfolio of Amol was designed. There's a very interesting story about how this entire portfolio architecture has been created. It's created in something what is known as human life cycle segmentation. You know, everybody, every human being, especially in the country like India, knows milk, right? From an infant to a senior citizen. It's just that in different phases of life, we consume milk in different forms. So what we've done is we've created for every phase of human life cycle, our entire portfolio of products. And that is how the entire portfolio of Amol has been created. Today is a very different scenario, like I said. Last financial, Amol was a group with a 30,000 pro-organization. Even every day, as we speak today, in the morning, we collected almost 22 million liters of milk. That, on a global scale, puts us at number 10, among the top dairy organizations in the world. We were number 15 when the official rankings were released two years back. We are still waiting for the latest rankings, but we are at number 10 in the entire world. What is more important is we know where we are heading. And that's right up the top of the list. What worked for us? It was converting a tiny acronym, A-M-U-L, into a brand. A brand that this country fell in love with. When was the brand born? Like I said, we are celebrating 60th anniversary, so it was exactly 1956 when this brand was born. Right since inception, we actually had a profession structure in place to take care of the brand. The core identity of brand moves stems from the basic operating philosophy of the organization. And that is a promise to India. A promise to the consumers of India that they always get the best quality at the most fair and reasonable price. The second part of the promise is also very important to us. We adhere to it. And this core brand identity has been an integral part of all our brand communication for over the last 60 years. I'll just show you some of the initial examples of brand communication stemming from 1950s, 60s. This was still the era of black and white advertising in print. This is one of the first few communications which came out of Branamul. You can see the core message still remains the same. Value for money. That is what every communication across 60 years really talks about. I probably belong to the fourth generation of brand custodians at Amos. And even when I look at the archive, I marvel at the great pioneering creative works that the predecessors had done, especially the first generation led by Dr. Berge's Korean himself. Some of the early campaigns which came out as 1970s, we went into the era of color advertising. See, today is a new wave thought that, you know, something like Butter is great for health. Time magazine had it on its cover just one year back. But way back, 1970s, you can see on the screen, we were actually saying, build butter bodies, build better bodies, build butter bodies. The health platform is something we are trying to acquire way back, what, another 50 years ago? Some of the early pieces of brand communication. This is what advertising looked like in 1970s. As we all aware, 70s, the only media available was the print and out of form. We tried to access the audio-visual medium way back in 1970s. We actually produced the first crowd-sourced film in India. I'm sure many of you would have heard of it if you haven't actually seen it. It was called Manthan. It was based, it was our attempt to take the Amos story to the masses. The spirit, the soul of the organisation, what we stand for, who we are, that is what the film was all about. It starred legends, legendary actors, Smita Patel, Naseer Shah, Girish Karnat, directed by Shyam Benegal. It was not a documentary, it was a full-length feature film. The year it was released, it was India's official entry into Oscars. It also won a bunch of film fair awards, especially the one for Preeti Sagar won it for the title track. As Move into the 80s advertising execution styles became a little more sharper, this is the 1980s ad of Amul. It features the real Braveheart Nirjabhanath, on whom this recent movie was released. She featured in the 1980s ad of Amul chocolates. And in 2016, we once again paid tribute to this brave lady. Thank you. We have always had a single umbrella and a whole portfolio under that umbrella. That is what Amul has been operating with. Lot of reasons for that. We'll probably spare you the theory. Just move ahead. When the economic landscape of this country changed, it was 1991 with liberalisation kicking in, we had to go for a sharper brand positioning. And that is when Research Inside told us that Amul probably when we talk to consumers in India, they think of Amul not just as milk or dairy, but as representing the unique taste of this country. So Amul's taste of India became the tagline. We've held on to it ever since. There have been many memorable campaigns which have highlighted and reinforced this positioning over the decades. We'll just show you one of them, the AV please. Another dimension of the same campaign which tried to connect the brand to its roots, tell, you know, communicate the spirit of Amul, basically the rural farmers connected to urban consumers, which is what Amul is all about, AV please. The whole idea was to tell people who we are, how the rural farmers connect to urban consumers. And I can also change with times, with changing times. This is what Amul was, you know, the way we depicted it. And then came the more popular brand manifestations, the symbols, the icons, which have become very popular today. The Amul Taste of India, the girl. What really worked for us is this little girl. She has kept us, she was born exactly 50 years ago, 1966. So for a 50-year-old, she looks quite young, right? And she has kept us young, vibrant, energetic through all these decades. The campaign based on her went on to achieve, you know, iconic status. It all started in 1966. The Stropel campaign started with a few Bilbois hearings in Bombay. And then it continued. 50 years nonstop. Week after week, sometimes even twice, sometimes even twice a week. It all depends on what you do. Sometimes even thrice a week. It all depends on what's happening in the country and the world around us. And we were commenting on whatever is happening, the most current events, top of mind events, in a most humorous and witty manner, and also trying to sync it with a brand. And that done over 50 years is quite a task. So we've, in the run-up to the Golden Jubilee, and this is the Golden Jubilee of this campaign, in the run-up to the Golden Jubilee of this campaign, we've published two books in the last four years. They're called Amul India and Amul India 2. And if you just flip through those books, you'll get a sense of the entire history of post-independence modern India and in a way, you know, humorous way. It's not been recorded anywhere, any book of recalls, but it widely acknowledges one of the largest or longest-running advertising campaigns in out-of-form. What works for it clearly is tropical, so is relevant. Is tropical, so is top of mind. The dimensions that we added to it were, you know, the smartness, that touch of humor, and of course, longevity. Done over a period of time, it works wonders. So it has really helped to keep the brand contemporary, fresh and relevant, and that too over a long period of time, five decades. We started with out-of-form, moved into other media. Today it appears in 28 dailies, national and vernacular, once a week. It took to digital almost seamlessly. It was almost as if 50 years back, the people who had created the campaign thought there would be digital media coming up 50 years hence. It just went to digital very seamlessly. Did we, the fourth generation of Brand Custodian, learn anything from the success of this campaign? Yes, we did. We learned that something has been working right for us. Don't tinker around with it. That was the first lesson we learned. Second thing we learned is that keep on doing the same thing if it's good. Over a long period of time, it definitely delivers. So consistency has been one of the keys to Amul's success as far as the marketing space goes. What has also helped the stability? I saw Mr. Shashi Sina somewhere in this audience some time back. I believe he is a veteran of the industry, of course, and Amul was the first assignment when he started his professional career way back as a trainee, and he's been with the brand ever since. There have been people who spent more than 30, 35 years working on this brand, nurturing it, reinforcing it. But that's not the only thing we do in out of form. We keep on looking for new touch points, new avenues which are different from what people have tried before. Railway locomotives, for example. I don't think anyone has tried that before, right? So the first generation of Brand Custodians, they had done such marvelous work. A lot of pioneering work in the era that, you know, not many of us are familiar with today. In the good old days of Durdarshan, there used to be Siddharth Basu's quest time. Anybody remembers that? So that was the first... This is this GK trivia. It was the first sponsored program on Indian television. Amul was a part of the... I mean, one of these sponsors. Surabhi, again. This was Durdarshan in the mid-early 90s. It was the first branded program in Indian television. And on the Star Network, Amul India, sure, on the same time, mid-early 90s, was the first branded program on the Star Network in India. Just look at how the advertising for Amul has evolved. In the early years, we used to advertise milk and print, mostly on purity, mostly on the natural aspect of milk.  Now, we need to ensure they also connect to the brand in the same way the grandparents had done. So that's quite a challenge, actually.  Who would think milk would be trendy? So to connect with every new generation, we had to really try and attempt an image makeover of milk. And we try and do that. Try and make it something which is a little more appealing, especially the younger generation. And our campaigns also evolved in that direction. Can we see this, Avi, please? So that actually started getting an anthem feel to it, right? And we worked on this campaign, we kept on doing versions of it. There's another dimension that we wanted to work on. We were talking about milk advertising, okay? And we found that India is, you know, different cultures, different parts of the country. Everybody has their own festivals. And all festivals, milk is something which becomes central. So we wanted to connect milk with the festivals of India. And this is how we did it, Avi, please. If the whole challenge was how to connect milk to the younger generation, we started focusing very heavily on sporting events. Events which brought, you know, national pride to the country. We are not talking about cricket here. We are talking about stuff like Olympics, Asian Games, Commonwealth, football, again. It was an untapped opportunity for us because everybody else was into cricket. So what we did was we tried to position milk also leveraging on our association with sports events as the world's original energy drink. Look at this, Avi, please. Original energy drink. Amul, official sponsor Indian Olympic team. So that was done during the 2012 London Olympics and that's one of the efforts that we've been trying to do, you know, reposition the entire imagery of milk. And then moving from a plain white fluid, a plain white voting fluid into a whole set of trendy beverages in contemporary packaging formats. So now you've got milk in so many different forms and there are options for youngsters to consume. As India's leading dairy brand, we took up the challenge of educating people, especially the youth, about including milk as a part of their diet. Including milk as a part of their daily or every meal. So this was a series of campaigns that we had. Eat milk with every meal. Communicating basically on the goodness of milk and the forms in which they can eat milk with just about every occasion throughout the day. And the whole challenge that we've been trying to address is how to keep on connecting with every new generation that comes along. We did one more thing, a big attempt to bring the brand physically closer to consumers. So we've made a creative entire chain of 8,100 exclusive Amul parlors on the franchise models. Okay, these are shops basically with Amul branding and they sell the entire range of Amul products exclusively. 8,100 means it's actually the largest single brand retail chain in India today. And that actually helps to bring the brand physically closer, makes it more visible on the ground. So that's what we've been trying to do. At all major centres of excellence, transit points, high traffic points, railway stations, major academic campuses, centres of excellence like I said, office complexes, everywhere. And we're expanding. So there was a time when traditional marketing worked for us, as it worked for everybody else too. And then we found lifestyle is changing, more pressure and time. Everybody is staying out of home all the time. No time to basically watch TV, read newspapers, and the world started changing around us.  And that's the reality of today. We all do that, right? So when everybody carries their own media in their own hands, 24 by 7, we also had to evolve in sync with the changing times. We sensed that there was an opportunity for deeper two-way interaction to engage with our customers and that's what we did. How did we evolve? One else, immediately we took our current popular campaigns into the online space. So the topic became a big hit overnight. What we do is we first release it on digital first, you know, on all the social media channels owned by the brand, and then we take it to print and then out of home now. So the sequences changed completely. And we get a lot of feedback. Some of them become very popular, some of them give us a lot of traction. We use technology for consumer activations, you know, giving them a chance to express themselves with their interplay and the brand. So selfie contest, you know, express themselves creatively the way they use Amul as a part of their daily routine. We get customers to even vote for their favorite topical. So these are some of the activations we do. Try and, you know, have a better engagement, deeper engagement, two-way interaction. We use technology for trade activations and that is something that was probably something pioneering that we did. You know, which tool we used among all the digital social media tools available for trade activations, what we found to be the best? WhatsApp. Absolutely. So all our visibility drives, displays, everything in retail, and we deal with millions of retail shops across the country. That number can be managed only with this. So display schemes, display contests, you know, interacting with trade partners, channel partners across the country and huge numbers through WhatsApp. WhatsApp worked for us here. We get, we launch, we keep on coming with new products. We launch almost 40 in the last two and a half years. Every time we do that, we get instant feedback on Twitter, on Facebook, on the other channels. We get to know what is happening to our new launch, what is happening to our new offering, what are the reactions, and they come very quickly. Every time we have any new launch coming up, we do the announcements. Also, digital gives us that facility of sharp precision targeting. Other media we found, comparatively, have a lot of spillover. Digital allows for very sharp, high precision targeting. And that is where I think the efficiency definitely improves here. We get instant feedback on our advertising campaigns. There have been many a times when we release a new television campaign first on digital, we get the feedback. We evaluate the feedback. If there's a need for change, we do it.  We have also created a few very specific campaigns only for web. Here's one of them. Just have a look. The AV, please. I can't believe it. From tomorrow, it will go into the first standard. From tomorrow, it will go into the early morning school. What fun. Thank you. So what these web films allow us to do is rather than a typical 30, 40-seconder on television, they allow us to tell a more complete story. Right? These are two minutes, three minutes videos. We do them exclusively for web. We've been doing series after series. Another series, very interesting. I know we are running out of time, but you should see this. This is the last AV. This campaign also evolved into a series of its own. So we did one, two, three, four, five. You know, we celebrate national pride on social media. You know, every time there's an event that we sponsor like the Olympics or Asian Games, and an athlete goes and brings glory to the country, wins a medal, gold, silver, bronze, whatever, is a family's back home who've made all these sacrifices. So on the day that victory happens, we go and meet the families, we felicitate them, and we celebrate their happiness and success on our social media channels. That's what we do. So that's what we've been doing.  It's a two-edged sword. I think somebody already mentioned that. So while we look at a lot of feedback, we take that as an opportunity to correct ourselves and, you know, rectify any errors that we're making, we also faced deliberately orchestrated viral social media attacks. So what do we do? A typical response would be to let it die down. You don't really want to be in the negative space, right? We don't do that. If there's a... We find and establish beyond doubt that there's a deliberate dissemination of, you know, disinformation campaign happening, we take a stand. We use basically the same media and use the same media to give us the right information. And that's what we've done, and that's what we're known for. And, of course, so what? Just to summarize what has really worked for us all these years, what's really worked is, you know, we've never overpromised. The brand has always studied, stayed away from overpromising. We've promised reasonably, and we've then delivered on our promise, and then done that consistently over a long period of time, allowing trust to build up. That is what has worked for us. Second is, of course, consistency, and that is one takeaway from this. Consistency over a long period of time delivers, it works. Yes, we have made a deliberate attempt over generations to move in sync with the times, not only moving in sync, but sometimes anticipating changes that might happen a couple of years ahead, and try and stay a step ahead of times. And finally, keeping the brand fresh, relevant, contemporary, trying to connect with every new generation that comes along. Thank you so much. Thank you so much, Mr Singh. Please stay with me on stage. Thank you for refreshing memories of the Amoon story. Thank you very much. I'd like to invite on stage Mr. S. Yeh Sudhas, MD and co-founder, trigger bridge the un-agency to please come on stage and give away the memento. Ladies and gentlemen, let's put our hands together for Mr. Singh and the Amoon story. Thank you so much, sirs.


Survey documentation can help you to use the survey data that's available from the UK Data Service. This video discusses how to find and use these documents when you're looking for or working with survey data. A good place to start are our catalogue pages. Each data collection has its own catalogue page. I'm on the catalogue page for the Crime Survey for England and Wales 2019-2020. Catalogue pages contain lots of useful information. For example, in the abstract we have information about the sample and the population, what's in the different data files and other releases of data from the survey. Documentation is collated together on a dedicated tab on the catalogue page. The documents that you'll find here will vary from survey to survey, but three common elements are copies of the survey materials such as the questionnaire, so you can see what questions were asked, some technical reporting of the sampling procedures and also response rates, and then information about the data files and the variables that you find in the data that you download. These different elements might come as several documents or be combined into a larger user guide. In this case, we have a questionnaire and a separate user guide. Inside the questionnaire we find it includes both the full wording of questions and the question routing, so this is information about how respondents were directed through the questionnaire. Most survey documents come as searchable PDFs, meaning you can search for specific words or variable names, but if working with older data you will also come across scans of type written documents. Turning to the user guide now, in the contents page we can see it includes information about the survey design and fieldwork, the data structure and survey weights. Since September 2018 we've also been including zip files containing data dictionaries. These data dictionaries provide a list and then summary information for each variable in a data file, so they're a very useful way of getting to know what's inside a data set before you download it. You'll also find README file produced by the UK Data Service. These files summarise how the data has been processed by us and perhaps most relevantly they sometimes include notes if any issues with the data have been found. For each study the same documentation is also included when you download the data. I have a folder here for study number 8915 which is the Quarterly Labor Force Survey from October to December 2021. In the main folder you can see the README file. There is also a document listing all the different documentation files available. The rest of the documentation is in the folder called MR DOC. This time we find multiple PDFs. The LFS is some of the most extensive documentation with a user guide split into multiple volumes. Each volume provides specific information, so for example volume 3 provides detailed information about each variable. Finally derived variables are another important topic covered in user documentation. These are variables made by a survey team using one or more other variables. For the Labor Force Survey information about derived variables is included in volume 4 which includes flowcharts that detail how each derived variable has been made. In this video we've talked about the survey documentation that can help us understand and use survey data. The documentation can vary from study to study but using these documents you can find details of the survey design, the questions asked in a survey and the variables in the data sets that you can download. If you have any difficulty finding or understanding the documentation that's available online or with the data visit the help section of our website where you can find information and contact us via our help desk.


Silicon Angle Media presents The Cube. Covering Alibaba Cloud's annual conference. Brought to you by Intel. Now here's John Furrier. Hello everyone, welcome to exclusive coverage from Silicon Angle Wikibon on The Cube here in Hangzhou, China for Alibaba Cloud's annual event here in Cloud City, the whole town is a cloud. It's their event with developers, music festivals, and again The Cube coverage. Our next guest is Deraj Malik, who's the vice president of the data center group and the general manager of innovation, path finding, and architecture group. That's a mouthful, basically the CTO of the data center group trying to figure out the next big thing. That's right John. Thanks for spending the time. It's my pleasure. We're here in China, it's, you know, in the U.S. we're looking at China, we say, okay, the fourth largest cloud, Alibaba Cloud. Yes. Going outside of mainland China, going global. You guys are strategic partners with them. Yes. They need a lot of computing, they need a lot of technology. Is this a path that you're finding for Intel? Yeah, so we've been collaborators with Alibaba for over 10 years, and we view them as a very strategic partner. They're one of the super seven, which is our top seven cloud providers. And certainly in China, they are a very relevant customer for many years. We engage with them on a variety of fronts. On the technology side, we engage with them on what their key pin points are, what is the problems they want to be solving three to five years out, and then we co-develop or co-architect solutions with them. So I want to get your take on the event here in China and how it relates to the global landscape. Because it's my first time here and I was taken back by the booth. I walked through Alibaba's booth and obviously Jack Ma's inspirational Steve Jobs-like of the culture and artistry and science coming together. But I walked through the booth. It's almost too good to be true. They got quantum computing, a patent wall, they got hybrid cloud, they got security. They have IoT examples with the city brain. A lot of great tech here at Alibaba Cloud. So I think the technologies that they're investing in are very, very impressive. Most cloud companies are probably not as far along as them in looking at such a broad range of technologies. The brain project is really exciting because it's going to be the nexus of smart cities, both in China as well as globally. The second thing that's very interesting is their research and investments in quantum. While quantum is not here today, it's certainly on the frontier and Intel also has significant investments in sort of unpacking where quantum will go and what promises it offers to address. What I find interesting is also hearing the positioning by kind of squint through the positioning. They're almost talking cloud-native, DevOps, but they have all this goodness under the hood. And they're kind of talking IT transitioning to data technology. Everything's about data to these guys, not just collecting data, using data with software. Now that's really critical because isn't that software-defined, data-driven is a hot trend? Yes, software-defined and data-driven is a very hot trend. In fact, at Intel, our CEO and us all believe that we've entered the data economy and that the explosion in data is, and the thirst for analyzing that data to be able to drive smart business analytics is really the key to this digital revolution. I was reading an industry report by one of the analysts that said by 2019, there would have been over $100 billion spent on business intelligence. And so the real key is this data economy. The intersection of things, and even industrial Internet AI IoT, industrial IoT, with artificial intelligence, AI, intelligence, Intel inside that word, interesting play on words, is coming together. And we covered what you guys are doing at Mobile World Congress this year, where 5G was clearly an end-to-end architecture. You got FPGAs, all this goodness here going on. So that's 5G and that's going to fuel a lot of IoT and think of it like that way. But now AI, software, how does that connect? So that's the path we see forward on the Wikibon analysts side. We see software eating the world, but data eating software. And now you got 5G creating more data. Yeah, so the way we look at it at Intel is we have data center technologies that are fueled by the growth at the edge by IoT devices because they're creating demand for more processing capability to be able to unpack and analyze that information. And it's a self-fulfilling circle. We call it the virtuous cycle of growth because the data center feeds IoT demand and then IoT feeds the data center. And so it's the combination of those. What 5G does is 5G forms the connectivity fabric between the data center and the edge. It allows data to be pre-positioned at the correct places in the network so that you minimize latencies through the network and can process or do the analytics on it as quickly as you possibly can. So we were talking before we came on camera about Jack Mao. They call him Jackie Mao here. Kino being very inspirational, talking about moving to a new industrial era, a digital economy, all that good stuff, very inspirational. Let's translate that into the data center transformation because we're seeing the data center in the cloud with hybrid cloud become really critical to support what you were just talking about, which is how do you put it all together? It sounds so easy, but it really is difficult. It is, and so our vision is that in order to be able to fulfill this data economy, we will need to have five key innovations in the data center. The first innovation in no particular order is that the data center will be frictionless. And what I mean by frictionless is that there will be zero to low latencies in order to provide that real-time experience at the edge. So latency is extremely critical and the way we believe that that can be achieved is by moving from copper to light. And Intel has significant investments and leadership products in silicon photonics that will enable switches to be based on photonics. It'll enable CPUs and server hosts to be based on light. So we believe that light is a critical aspect to this success. The second aspect of frictionless is the need for liquid cooling and that was in the keynotes from Simon Hu this morning that the liquid cooling is going to be essential to be able to enable a lot more horsepower in these data centers to be able to handle the volume of data that's coming.  But you need the connective tissue because with 5G you're not talking about ubiquitous RF cloud, powering autonomous vehicles, we're seeing the brain project here, ET brain, the city brain, which is essentially IoT and big data, being a big application that they're showcasing. What's the connective tissue? How does that work from the data center to the edge? What's Intel's position? How do you see it?  Yeah, so two things. So number one, I believe that the data center is boundaryless. It's not based on four physical walls. It's a connected link between the data center and all the edge devices that you called IoT. In order to fulfill this, you have to have 5G technology. We're invested in silicon, in radio technologies, as well as in driving the 5G industry and consortia to be able to bring 5G solutions to market. We think that 5G, as well as a tiered architecture between the edge to the center, where you do some processing at the edge, the radio stations, some in intermediate data centers, and then some in the back and cloud data center is what's going to be essential. And Intel has significant investments, both in developing this distributed hierarchical architecture as well as in 5G. That's a great point. I want to just unpack that and double click on it a little bit because you mentioned data at the edge. And you also said earlier, low latency, okay? A lot of people have been talking about it costs you speed and time to move data around. So there's no real one general architecture where you have to kind of decide the architecture for the use case. Yes. So beauty's in the eye of the beholder. Whoever has the workloads or the equipment, how do you look at that? Because now you're thinking about if I don't want to move data around, maybe you shouldn't, maybe you want to move data around. How does that fit with the cloud of model? Because we're seeing cloud being a great use case for IoT in one instance, and maybe not in another. How do you think about that? How should practitioners think about the data architecture? Yeah, so our vision is that the cloud changes from a centralized cloud to a distributed cloud and is amorphous between the edge where the IoT devices are and the back end. And the way to think about it perhaps is to say that storage as people have envisioned it as being centralized, that paradigm has to change and storage has to become distributed such that data is available at different points in the network. And my vision is that you don't want to move data around. You want to minimize data movement for most use cases and you want to have it pre-positioned on the 5G network and you want to move the compute to the data. That's more energy efficient. So I got to ask you, as someone who's doing the pathfinding which is the future path for Intel and innovation and architecture, I was talking with some practitioners recently at another event and trying to find some ones here and I don't speak Chinese very well. But they asked me the same question. It matters what's in my cloud and what they mean by their cloud with their on-premise private cloud that they're putting together, operating model of their business, now going cloud-like. But also as they pick their cloud provider, they want to have multi-cloud and so what's in their cloud and their cloud providers matters? You guys are the inside of the cloud across many spectrums, Intel. Yes. How should a customer think about that question? What's in my cloud? Why should it matter? And it should matter. What's your take on that and what should they look for? Yeah, so my take is that for years we've had the debate of whether it's public cloud or private cloud or on-prem cloud. Our view is that the world is hybrid which is why we are big supporters of Alibaba and the hybrid cloud movement. And as such, if it's hybrid, it sort of suggests that the end state is that there'll be about an equal amount of applications that run on public versus private. And so I think the number of applications have an affinity to moving to the public cloud like mail and then there's other applications that you might care more about the compliance and security that you would say have an affinity to being on-prem. Well, so you mentioned that there's no walls, it's boundary less than the data center. Okay, there's no door, there's no moat. You can't put a firewall on that door. Unlimited access surface area for security. Obviously security hacks are big. We found out today that Israel had hacked and notified the NSA. Hacking is a huge problem. Equifax is going to be another one. How should customers protect themselves? It's a very fair question, John. This is one of the side effects of saying that the data center will be boundary less. We now have to have security technologies that can, we've effectively expanded the attack surface for security in a significant way. But I don't think the answer is to say we need to move backwards and not adopt this boundary list cloud. I think we want to adopt it and we want to develop technology. So at Intel we're developing multiple isolation technologies that allow different VM and container tenants to be isolated from other tenants. And this is your point earlier, making the device more intelligent, whether that's more onboard memory and more chips. Yes. That's what you were kind of referring to. Is that right? That's correct. Okay, great. So I want to get one kind of off the wall question since I have you on here. It's just a brain trust here from Intel, which is great to have them here. Distributed computing, we've been around for a while. We know all about that. Network effects, distributed computing, the computer industry. But now we're seeing a trend with decentralization. Blockchain is one shiny example. Russia just banned cryptocurrency. This poses an architectural challenge. What's your thoughts on the decentralization and distributed architectures that are emerging? Opportunities, scary? How should customers think about decentralization? Well, certainly there's a security challenge as we just spoke related to this. But I think the computer industry has oscillated depending on the era and the needs between centralized and decentralized a number of times now. And we're going through an era where decentralization makes sense because we expect 30 to 50 billion devices at the edge. And so you can't handle that with the centralized model primarily due to three reasons. Number one, just moving that volume of data would be very expensive to do over the network. Second, there'll be a number of applications that are latency sensitive. And third, you might care about data federation and crossing country boundaries in a number of cases. So I think for the use case that we have with IoT, we have to adopt decentralized and distributed. So if the brain is processing in data and you've got plenty of it at Intel with more compute power, what's the central nervous system, the metadata? Well, actually look at the central nervous system as the 5G distributed network that enables the end points or the nerve endings if you will to be connected to the spinal cord. Okay, so final question for you. I really appreciate you spending the time. Sure, pleasure. Intel's been a wave company in its generation. It's obviously more law. It's not well documented. It seems that Moore's Laws every year, some journalist claims Moore's Laws dead and then it never goes away. So we expect more and more innovation coming from Intel. You guys have surfed many waves. In your opinion, what waves are coming?  That the big waves set is coming in. What's the technology wave that you're looking at from a path-finding innovation standpoint that customers should look for, maybe prepare for? Could be further out coming in. What's the big wave coming? And I was seeing these things. What's your focus on that? So a number of them, I think distributed computing is not a solved problem yet, but certainly it needs to be solved to be able to address these endpoint challenges. Another great example I think is around visual computing. So in the past, most of the type of data that people handled was textual, but that's moving to visual very rapidly. And there's so many examples. You brought up the city brain project as an example, but video and analyzing images requires a different kind of art, different compression techniques. If a human doesn't need to see it, you perhaps don't have to have as high a resolution. And so there's a number of shifts in the assumption space. And so I think for me, visual computing is a great opportunity, as well as a wave, that's coming at us. And the software too. So final question, final, final question. Ali Baba here are connecting the dots. You can see where it's going. How do you see the cloud service provider opportunity? Because obviously there are cloud service providers on paper, but they're big.  But we're seeing an emergence of new class of cloud service providers. Certainly our research is showing that what was a very thin neck in the power laws is now expanding into a much bigger range, where vars and valuated software developers are going to start doing their own cloud-like solutions with the native clouds, because they need horizontally scalable data infrastructure, connective tissue and edge devices from Intel, but they're going to provide software expertise that's vertically specialized. Whether it's traffic, IoT, or oil and gas, or financial, fintech. The specialism of application developers combined with horizontally scalable cloud, it seems like a renaissance in the cloud service provider market. Do you see that as well, and how should the industry think about this potential renaissance? So I think there's two possibilities. One is for the vast majority of functions that people run in the public cloud, I think one possibility is that there's a consolidation amongst a few players. But I think your point's a very good one that there are specialized services that companies are able to provide, where they're able to carve out a niche and become a cloud provider for that particular set of functions, as well as there's a second reason that motivates regional cloud providers to succeed. Again, because of data federation requirements, as well as local proximity to the endpoints, I think these two phenomena are likely to drive the emergence of regional clouds, as well as specialized clouds, like you described to perform certain functions. And potentially a new kind of ecosystem development. Yes. And you guys are all about ecosystem, so is Alibaba. That's right. You guys, thanks so much for coming on theCUBE. This is exclusive CUBE coverage with SiliconANGLE and Wikibon here in China with Intel's Boothier, talking about AI and the future of the data center in cloud. I'm John Furrier, thanks for watching.


So we got some big plans in the next week. We're actually going to be going down to Miami, then from Miami to Jupiter, Florida, then from Jupiter, Florida all the way over to Sarasota. Then from Sarasota, we're going to be going to Central Florida and going to be fishing some amazing bass lakes. This is going to be a journey. You guys need to make sure the notification bell is turned on. Make sure you're subscribed to the channel. Hit the like button if you're ready for some awesome content. And we're going to kick some butt in the next week so you guys better stay tuned. You guys can also follow me on my Instagram at kickinthebass.tv. I'll be updating you guys over the whole process of where we're at, the people that we're with. I'll be taking some Instagram stories, posting a lot of pictures. So go follow me over there. It's the reveal of the RV. I told you guys I was going to make a little tiny tour. I was actually already at the RV lot. Got my boy Delton with me. You guys have not seen Delton in a long time. Very long time. So Delton came out already. We already went in the RV. We saw the thing, but we're going to show you guys here in a moment. What do you think man? Dude, this thing is sick. This thing is sweet. First thing I would like to say is thank you guys so much for the support. I wouldn't be able to buy this thing if it wasn't for you guys. I mean that over the last decade, you know, making fishing content and getting to know, you know, the supporters of the channel has been a blessing and I really appreciate everything.  We're going to be filming some cool things out of it.  Got to over at my buddy's place in camper RV in over here in Richmond Hill, Savannah, Georgia. And overall, it's just an awesome RV. I'm excited about it. I actually bought this at the end of the year in 2020. So I've actually already had this thing for a month, but it's just been sitting around. I've been trying to find storage for it, working on a bunch of background projects for the channel. Now we're ready to take it out this week. So let's go ahead and start the tour. We're going to walk around the bus. Come on on this side. And I actually don't have the keys. By the way, this is my first Ford too. Showing this to Dalton. What do you think about the whole Ford, man? I mean, I know how Dalton feels about Ford. You know how I feel about Fords, man. I mean, look, look, look at what I got over there.   Right here on the outside, we've got a lot of storage along here and stuff in that thing, all these compartments. In the back here, we've got the poopy pump. Now the poopy pump, that's Adam's job actually. We'll catch back up with you guys next week and Adam can describe you the poopy pump. We've got some city water connection. This is gas, by the way. It's not diesel. I really wanted to get a diesel one, but there's just so much more money and I already paid a lot of money for this. So it was just one of those things. This is the starter. This is the first thing. And then we'll upgrade over the years.  Not only that, but this is pretty cool. I have my truck key out this whole time. I thought I had my keys up. This is the wrong key. So this is cool. You know, if we want to have a little bonfire, chill out at night. There's a TV right there. One of the models that I was looking at, this is actually a 34R. It has a lot more room in the insides. It doesn't have bunk beds and it doesn't have an outdoor kitchen. That was one of the things I was looking at for the RVs because the one before this, actually right here, there was a cutout. Had a sink, had a refrigerator, had everything, which would have been really cool for some catching cooks, but we can do those either way. So I'm tired of boring you guys at the outside. That's not really the fun part. So let's go ahead, take it inside. So when we come in here, we got, I'm gonna show them that for you. The captain's chair. Got the captain's chair. Got the passenger's chair. This is actually pretty neat. You know, if I had somebody driving, if I wasn't driving, you know, we're taking turns. I could actually edit right here, which is neat. This actually popped right out. Can set my computer here and be editing on the road, which is awesome, because I gotta get a lot of work done while we're traveling. Actually, I wanna show something before I do this. Right here, this is actually a bed. And so this comes down. I'm not gonna lower it all the way down, but just hold this down. There's a bed up there. So we can sleep somebody right above the driver's seat, which is cool. It just doesn't let you bring it down when you're driving for obvious reasons. So when you guys come over here, you're probably saying, you know, this is really tight. Like, look how small this walkway is back here. So let me show you guys, this is the cool part about it. Oh! I hit my knee. All right, so here's the fun part. This is what's gonna get really exciting. Delton, show them one more time how tight this is. Okay? You got maybe a foot and a half walkway. Now watch this. No, no, you're good. All right, so that's one side out. Show them how much room now. Okay? But there's more. But wait, there's more. So here we go. What side? It's actually 115 AM here. Is it? Yeah, it's 150. So if we go up to the front, we time travel. Yeah, yeah. So it's, you know, it's 5 AM up right? Yeah. Okay, okay, makes sense. So now that we have it all opened up, you guys can tell so much room in here, which this is like my final decision. The reason I ended up going with this RV is because it just had so much room in the inside. Like, there's where client is right here. Like, we're just sitting down chilling. Like, we could have some people over there. Even the driver seats, they actually turn around, which is really cool. But you just have so much room in this one, which I really like. So you have two recliners. You have a kitchen table right here. This kitchen table actually turns into a bed. So this will drop down. These cushions will slide over and these will lay flat. That's a bed. This couch right here actually turns into a bed. And then, you know what I showed you guys earlier, this right here actually drops down, turns into a bed. And then we have the king suite back here. And this is where I'll be sleeping back in this comfy old bed. I don't know how the beds are gonna be, man. I think like before my trip, we're gonna have to go, it's not my bed. I don't know, man. I might have to go buy one of those like memory foams to kind of like put it over the top, you know what I'm talking about? A little like thick, temperpite things. Yeah, this is the king suite. You got closet space in here, which is really cool. You actually got a lot of room. One thing I love about this one as well, being in like the main room back here, is it has windows. There's a lot that didn't have any windows at all. And it's just cool to kind of look out the windows to see at least natural light. There's actually a pond right behind us, so that's- Oh, look at that. Would you look at that? Would you look at that? Would you look at that? I'll come in there. But yeah, so this is the king suite. Got a TV right here. These cabinets right here is actually room for washer and dryer, which I will be purchasing very soon. We have the bathroom and the shower. Bathroom right here, shower right here. Yeah, open that shower for him. And this is actually a fairly large shower for RVs, between the ones I looked around. You know, this one is pretty spacey and you can get in and out of it without having a problem. So another cool thing, this might be weird to talk about, but hey, we're doing the review. The toilet, which is- That's a big thing about the RV, man. This toilet, you're sitting perfect. A lot of the RVs had the toilets in the corner and your knees were like hitting the corners of the walls and stuff, man. Like that was actually a decision too. I was like, man, the toilet's in a good spot. It's got a decent shower, so that's all good. This is the control panel. So pretty much here, you can control everything. All the panels, you can control the lights, control the heat and air, control everything. Like with the lights, we can just turn them off, just like that. That's the master lights. TV right here, which is cool. Also another TV, that's the biggest TV right there. We got the front. What else am I missing? We didn't talk about the kitchen. We didn't talk about the kitchen. The kitchen, it actually has a lot of space. I really love that. Got a microwave, got the stove top, got the oven. And then of course, the sink right here. I just love how spacey this kitchen is. It's not too small. You know, you got a lot of room, so I thought that was awesome about this, but yeah. That is pretty much the basis, man. I'm trying to think if there's anything else that I missed that I would love to talk about. But we're gonna be filming a lot this week in the RV, so I just wanted to kind of make this quick and brief. I didn't want to bore you guys with it, because we're gonna be in this thing all week for the next like two weeks. So yeah guys, that is the RV. Like I said, I'm super blessed and thankful. I wouldn't be in this position if it wasn't for you guys, and I mean that. But I'm excited for the content. You guys better stay tuned.  I actually have a lot of fishing footage where my dad actually beat me and Isaac on the water. He just bullied us to be quite honest with you. My dad caught some big fish. Me and Isaac were like, what's going on, man? I was so cold. I was just in like a hoodie and sweatpants and the wind was just cutting through me. But I'm actually gonna show some of that footage. My dad caught some big ones, man. You guys love Big Steve, so I'm gonna show them right here. If you guys are new to the channel, hit the subscribe button. Hit the notification bell. Also hit the like button. Now let's go ahead and hop into it. Stay tuned for the content next week. It's gonna be good. What is popping, boys and girls, ladies and gents? Welcome back to another video. Yes, I look like an oompa loompa right now. I got this thing covering my eyes. I got it covering my ears. I got it covering just about anything because it was very cold this morning. It is a low 26 today, a high of, I think, high 30s. So it's pretty chilly.  What you guys are gonna understand is the winter time is sometimes can be some of the best time to go fishing. Like, you can have some of your best days in the winter. The thing to think about is when you find one fish, you usually find 10. So the fishing can be amazing today. Let me make sure I lock this truck. By the way, I have a Ford right now. I got a rental truck. I have a lot of problems on my truck because the people working on it last time. So that's very aggravating. I got two special guests today that you guys are gonna enjoy being on the episode. We're gonna catch some big fish. So let's go ahead and get it started. Speaking of oompa loompas, even though I look like one. Look at this guy. Who's the oompa loompa? Who's the oompa loompa, Isaac, is it me or my dad? I told the camera, I was like, yeah, I look like an oompa loompa with this thing on. What's popping people? Welcome back to another episode here with getting his bass kicked TV today. Because Big Daddy Van Dam is in the house and you know what's gonna happen when he's here. And then we got Mr. Isaac up here. What's up Isaac? What's going on everybody? I haven't seen you in forever. We're gonna make it happen. You ready to go catch him? Peace, love and happiness we're gonna catch him. I'm ready dude. Look at the baits that this guy has on the boat today. We're gonna be throwing some A-Rigs. Maybe we'll throw that big HUD that he's got down there. He's got some jigs on. Blade bait underspins. I got an underspin on that Rob. We're gonna rig up a few here in a moment but I'm just pumped to be out here on the water today. It's a beautiful day even though it's very cold. I mean, it's chilly. I don't know what the water is. It's very chilly. I'll say it's probably about 47 degrees. Did you try on the graph? No, I didn't yet. What can you predict for today? Oh, what I can predict is I know one thing I'm gonna catch is a cold. 100%. There's no doubts on that one.  That's just a prediction. What's that right there? It's like, has your eyes blurry. What is that, Steve? Do you see that? Do you see that? All right, let me back up. It looks like that. I think that's the juice, bro. I'm not even gonna mess with that. It's going to the left. That is bait, isn't it? Come on, let me get this. Let's throw the bait in there. Get him. It might have been bait. Is he big? That's bait, brother. First fish of the day goes to Daddy Vandam. I'm glad I can thank you guys. It's a good class today. What was that? It happens when you fish with a big bad boy. Is he big? Put it on spot lock now. You know what I'm saying? I don't know how to do that. You got it. Is he big? Oh, it's a decent two and a half pounder. Now he's gotta get my hands cold so I can get even more freezing. See what he does here? Yeah. Yeah. Dude, that's a good one. That's a good little chunky bass. Yeah, look at his red. He's got a little orange. Look at that. Look at those red eyes. I want me to take a picture real quick. Nah. Should we have something? We don't need no picture. Okay. We got enough. It's a two pounder though. It's a two pound. By the way, big Steve's recording and Isaac's recording. Whoa, dude, that's cool. I didn't know you could see that. I don't know what's going on. Wait, do you see that? Yeah. It's an image. Look on the other side. Yeah, it's got the screen. That's all mine. Uh-oh. Oh my God. That is a two fur up on you guys. Is that what they did? They're on that point. Yeah, they're there. That was bait, Steve. That was bait. That was definitely a little pecker. Ooh. That's two. We're going for 50, right? Look at his upper lip. Come on, man. No, his bottom lip, too. He's got some black lips. Look at him. Wow. Look at that bottom lip and top lip. What do you think that's from? You see the little spots on them? I don't know. Oh, that's you. Twinkie? You hit my line. I thought one was tugging on me. I think it's both of them. Oh, no. That's a big one. Is it? Yeah.  That's like a six pounder. No, actually, that's like a damn six pounder. You want to grab them, Isaac? You want to get them? You want me to get them? He ain't both flipping that thing. It's like six pounds. It's a good one. It's a six pounder, dude. How much you want to bet? It's a good one. Well, get your hands wet, son. Get your hands wet. Yeah, it's a big one. Oh my God. Son, don't let it come off of there. Whoa. Dude, that's a big one, dude. Dude, that's a five pounder. What would you say? Five? That's five. Oh my God, he was a good one. Dude, that's a good one. They are smoking that thing. Look at that one, guys. That is a five pounder. When I saw him roll, I was like, oh, dude. Guys, look at that. Big Steve got him a five pounder. That's a big one, dude. That's a big one. Big fish. I thought he was six when you were working him in.  Look at his lips, too. See his lips, sick? That's a big one. Boy, he's got some bright red lips. What's that from, son? That's a good fish. Crawlfish. Doggy? I think we're going to put it in the box. Let me see it in there. Dude, we can get a picture of 25 pounds. I think we're going to do it today. OK. Put them in the lab well, and we'll keep cooking. That's awesome, right? Mm-hmm. Mm-hmm. Mm-hmm.