What's up guys? My name is S-Fan and I'm making this video today to talk to you guys about Paladin leveling in phase 1 of WoW Classic season of discovery. My goal with this guide is to make a concise but informative video for new players to either the class or to WoW Classic in general, from the perspective of somebody who's spent more than an acceptable amount of time playing a video game from 2004. This is a bit of a passion project for me with season of discovery coming out. I used to do guides and stuff like this on my streams years ago whenever I first started on private servers back in 2017. So if the feedback for this video is good, people like it, I really would like to keep making more of it. So like the video, leave a comment, any of that and let's get started. So the first things first, let's talk about important skills and the levels in which you get them. Whenever you're starting on your Paladin, you're going to have two skills primarily. That's Seal of Righteousness at level 1 and Holy Light at level 1.  Whenever you take damage and then Seal of Righteousness is your main damage seal. What a seal is, it is a 30 second buff that you put on your character that has some sort of effect based on your weapon attacks. In the case of Seal of Righteousness, it is a flat Holy damage add every single time that you attack.  A few levels later, what you're going to get is you're going to get Judgment. Judgment takes that seal that you buffed yourself with and it expels that energy out into a direct attack on your target. Different seals have different effects. The effect of Seal of Righteousness is just a flat damage attack. It's a direct damage attack. So you cast Seal of Righteousness on yourself and then after Seal of Righteousness is cast on yourself you use Judgment to expel that Holy energy into your enemy and it does a very significant amount of damage at the level in which you get it at level 4 and this damage will go up with the different ranks of Seal of Righteousness. Down the road you get other seals with different effects that will debuff the target with effects that typically will help the Paladin or your teammates whenever you attack that target. Another thing you get at level 4 is Blessing of Might. Blessing of Might is a flat attack power increase. It is very, very powerful. A lot of people ask why Paladin buffs are only 5 minutes. It's because they're very powerful and they're for a short period of time. You can cast it on yourself, you can cast it on other players and you can get improved blessings at level 60, at higher levels, very strong buff. At the early levels it's not that great and it doesn't scale super well but as you get higher level it's really, really good. The next thing that you get is the Bubble. At level 6 you get Divine Protection. This is a very iconic spell for Paladins. This is going to make you completely immune to damage on a 5 minute cooldown for 6 seconds. So during that time with Divine Protection specifically you cannot attack or use any physical abilities. You can however cast. So a lot of times what people will do, they'll bubble and then they'll heal themselves. Really, really simple. The next thing you get at level 6 is Seal of the Crusader. What Seal of the Crusader does is it increases your attack power and it increases your attack speed. So you're auto attacking faster with more attack power but not necessarily more damage because it reduces the amount of damage you do with the speed increase. Whenever you judge Seal of the Crusader it increases the holy damage taken by the target by up to 20. What that means is it basically takes whatever attack you're using on your target and treats it as if you have a plus 20 holy damage stat just added to your character on all spells. The next spell you get is Hammer of Justice. Hammer of Justice is a 1 minute cooldown stun you get at level 8. This is great for keeping yourself alive, for reducing the amount of damage you do. The next spell that you get is Purify that will remove a disease or a poison effect. At level 8, at level 10 the key spells you'll get, Blessing of Protection. You can cast this on your teammates as well. It works very similarly to Divine Protection in that you cannot use physical abilities or attack. It's on a 5 minute cooldown by default and then also gives you that forbearance debuff for 1 minute to where if you cast 1 bubble on somebody you can't cast another bubble. So let's say you cast Divine Protection on yourself earlier. You can't cast Blessing of Protection on yourself within a minute. Both on separate 5 minute cooldowns but within a minute you can't cast them both on yourself. The next key ability is Lay on Hands.  So it burns your entire mana pool and then it heals your target which could be you or a teammate for the entirety of what your health pool is. So the more health you have the bigger your Lay on Hands.  At level 14 you get your next Blessing of Wisdom. Blessing of Wisdom is fantastic for leveling and this gives you 10 mana every 5 seconds for 5 minutes. Level 16 is another huge level for Paladins while they're leveling because you get 2 key spells. One you get Retribution Aura. Retribution Aura is a damage return aura that is always active as long as you have it active for the entirety of your group. This is very very powerful while you're leveling. It doesn't scale with any stats so it's a flat damage return. Usually it's the most powerful when you get it at that level and also at level 16 you get something called Righteous Fury. Righteous Fury is a 30 minute buff that increases the amount of threat that you generate with your Holy Spells on a target. So let's say you're grouped with somebody, you're doing a quest, you're doing a dungeon. Maybe you're the tank for the group as the Paladin and you want to make sure that your healers aren't getting attacked.  Righteous Fury is very good. The next thing you get at level 18, the next key ability that you get is Blessing of Freedom. Blessing of Freedom is a short term blessing. It's very powerful just like Blessing of Protection that will replace whatever blessing you currently have active. And what it will do is it will actually clear you of any sort of snare, root, slow, anything like that. As long as it's not a hard CC like a stun or an incapacitate, Blessing of Freedom is going to help keep you alive. At level 20 you get Exorcism. Exorcism is a direct damage Holy Attack. So against Undead and Demons you can use Exorcism and you can do a significant amount of Holy Damage. And you get it right at level 20. A lot of Paladins will go and they'll start leveling in Duskwood around this time. This is one of the reasons why Duskwood becomes one of the more fun leveling zones in my opinion. You get basically a brand new ability that you can use there with a lot of the zombies and stuff like that. The next key ability that you get at level 20 is Flash of Light. Flash of Light is a short quick heal. It doesn't cost a lot of mana that you can spam on yourself to keep yourself up as a one and a half second cast time unlike Holy Light. But this is a great ability to just tick tick tick be able to heal yourself up real quick either after a fight or during a fight in between your enemy swings while you're leveling. At level 22 you get Seal of Justice. Seal of Justice doesn't have much use while you're leveling as a seal. But as a judgment that you can put on the target it's actually very very useful because a lot of times while you're leveling you'll notice that you're attacking mobs. You're attacking enemies get scared at low health and they run away and they try and find other mobs to ask for help from and then they will both come at you. What judgment of justice does is it makes it to where they can no longer flee. So if you're fighting mobs that have that have that feature where they run away at low health you can cast just judgment of justice on them and you can keep them from running away. This actually can also be cast while they're running away and it'll it'll stop them from running. Also at level 22 you'll get Concentration Aura. So Concentration Aura is nice to give you a 35% chance to not have your spells push back while you're casting. This is great in a group if like a healer is attacked it's being attacked or if you're being attacked you want to have Concentration Aura up so you can reliably be able to heal yourself. Anything like that Concentration Aura is really really powerful. The last key ability that you'll get on your way to level 25 in phase 1 of Season of Discovery is Turn Undead. Turn Undead is nice because again you'll be in Duskwood probably doing some leveling here you'll get it at level 24. Turn Undead if you pull extra zombies or whatever if you need to get away in a bind. You can turn undead one of the zombies you can run away or heal or anything else that you need to do. This does not work against undead players and the same thing goes for Exorcism earlier. They're purely PvE abilities by default. Okay so that is it for all the key spells that you get as a Paladin and what exactly they do. So in original Vanilla WoW a lot of people will talk about Paladins as a just all they do is auto attack. But you'll see very quickly as you play the class it has a very robust kit with a lot of tools. Your support class is what you are. Whether it's the different blessings whether it's you know you can stun you can heal you can do damage you can do good burst and you start noticing as you're leveling how many useful spells and useful abilities you actually have. But let's get into the talents. So I would say there's two ways as far as leveling talents go and I don't necessarily think these are the same sort of talent builds that you should go with while you're sitting at a quote max level it's not it's not true max level but it's going to be max level for phase one of Season of Discovery which is level 25. I think these are the talents that you should get on your way to level 25 while you're leveling and then you can respect once you get there and enjoy the game however you want. But I would say there's primarily two different builds that I would go while leveling as a Paladin in Season of Discovery. So Paladins have three talent trees holy protection and retribution. The first Paladin leveling build that I want to talk about the first Paladin leveling talent build that I want to talk about is what I call the tank leveling build or holy leveling build. Now you're saying okay you have points in holy why why is this the tank build. The reason being is because like I said you play the class not the spec a tank Paladin a protection Paladin one of their primary abilities is actually the 11-point talent in holy consecration. Consecration does a ground targeted point blank AOE damage over time that is it ticks on the ground it doesn't tick on the enemies for eight seconds. This is the key spell that makes Paladin such powerful AOE tanks, arguably the best AOE tanks in WoW throughout the different expansions. If you want to do the tank leveling build which is what I personally think is the safer build or if you want to tank dungeons at level 25 or you want to tank dungeons while leveling whether it's Wailing Caverns whether it's Deadmines whether it's Shadowfang Keep whatever it is this is what you want to do. You want to rush consecration in holy. How you would get there is you would want to put five points in Divine Intellect which increases your total intellect by 10%. You can go Divine Strength. Strength increases your block value and increases the amount of damage that you do with your one-handed weapon but the reason why I say you should go intellect for this build is because intellect is primarily more valuable for Paladin especially at low levels because it's harder to keep your mana up. The amount of strength that you'll have on your gear is going to be so little that it's not going to scale particularly well unless you're playing at end game and playing Retribution or something like that. So you probably want to go Divine Intellect and this is the idea behind this is this is the quote safer build. You'll have more mana to use to be able to heal yourself while you're leveling. You'll have more mana to use to be able to use your spells. Higher intellect also increases your spell critical strike chance which is what your judgment of righteousness is based off of so Divine Intellect is a good pick for the first talent. In the second tier of the Holy Tree for this build if you're going for safety while leveling I would recommend going spiritual focus. We talked about spell pushback with concentration aura earlier. Spiritual focus gives your flash of light and holy light spells a 70% chance always without the aura or anything. 70% chance to not lose casting time when you take damage. If you're in a bind and you're getting attacked you can heal yourself more reliably. You still might get pushed back while they hit you but you can heal yourself more reliably and you'll have more mana to do so because of your Divine Intellect. At level 20 you finally get Consecrate that we talked about. Consecrate like I said it's great for killing multiple things at a time.  You put Consecration down.  Consecration good and that is the last point that you would want to get in Holy for the tank leveling build. Next, now that you're level 20 we're going to go with the next 5 points. All the way up to level 25 you want to go with Readout. Readout is a talent that increases your chance to block attacks with your shields by 30% after being the victim of a critical strike. So if you get crit for 10 seconds or 5 blocks, whichever comes first, you have a 30% increased block chance. This will help mitigate damage when you're AoE tanking, when you're tanking a bunch of stuff at the same time especially. When you're fighting one target it's unlikely that you're going to burn all 5 blocks in 10 seconds. But if you're fighting 2, 3, 4 things at a time then Readout is really useful and you can probably get the full effect out of it to get all 5 of those blocks. But this is a fantastic talent to mitigate damage while you're tanking for your groups all the way to level 25 or to mitigate damage for yourself while you're leveling.  So that's the safe leveling build. Now let's talk about what I prefer to do typically whenever I level, Retribution. I like just going straight Retribution for leveling and there's a few different things that you can do here and you might hear of people doing where they might want to go and get Divine Strength and Holy or do some other stuff with their talents. And unfortunately at level 25, I don't think it's as wise to do that. However, this is the build that I would like to go with for Retribution. First things first, you have Improved Blessing of Might and you have Benediction as your options at level 10. I think the place you should put your first 5 points into is Benediction to help reduce the mana cost of your judgments and your seals by 15%. This is good while leveling. The next thing that you want to do. At higher levels, you might want to look at Improved Seal the Crusader, you might want to look at Improved Judgment. But while you're leveling, Perry is the God Stat. Perry is amazing. 5 points in deflection increases your Perry by 5%. The reason why Perry is so valuable is that is a 5% chance for whenever an enemy monster, whenever an enemy is attacking you to not only completely negate the damage, think about it this way. It completely negates the damage, but also there's a concept called Perry Haste. And whenever you Perry an attack, you get Perry Hasted. Meaning you will attack back faster on your next swing. You will attack back 40% faster on the next swing after you Perry. So now Perry not only reduces the amount of damage that you take, it also increases the amount of damage that you do. Because you're swinging back faster, your class is based off of auto attacks, right? With your seal and your autos and your judgments and all that, right? Not your judgments necessarily, but yeah. But you're also reducing your downtime because you are taking less damage. You need to heal less after fights.  So deflection, Perry is the God Stat for leveling in vanilla WoW as a ret paladin. This is just a little bit of extra information. We just talked about why Perry is so valuable. I want to talk about specifically why improved judgment is not good while leveling and why improved seal of Crusader is not good while leveling. You don't really have the opportunity to judge off cooldown while you're leveling, because a lot of times while you're leveling you are managing your mana, and you are going to auto attack with a seal for much longer than the 8 or 10 second period before your judgment comes up. Because you're trying to just regen mana and not cast spells to trigger the 5 second rule for your spirit regen. This is a little bit more advanced, and maybe I can talk about it a little bit later. But improved judgment doesn't really increase your DPS that much by having 2 less second cooldown on judgment. In my opinion it effectively doesn't really increase it at all because you're not really judging on cooldown often. And it also burns more mana so it increases your downtime. Improved seal of the Crusader increases the melee attack power bonus to seal the Crusader and the holy damage bonus of judgment of the Crusader by 15% with 3 points in. You don't really use seal of the Crusader often or judgment of the Crusader often, but I'm about to talk about that soon whenever we get into our different tips and stuff like that. The next thing that you do now that you're level 20, you get seal of command. Seal of command is the staple, it is iconic, this is your big dam. Whenever you see the Paladin jump up in the air and just slam his sword down, slam his mace down into his enemy, that's the seal of command animation and it is wonderful. Seal of command does 70% of your weapon damage as holy damage. What does this mean? Because it is holy damage, it cuts through their armor. So there's no armor reduction from them being a high armor target. So a lot of times you'll see that yellow seal of command hit that pops up be equal or higher than the white damage on the auto attack. The reason why is because that 70% is calculated at your character screen, it's not calculated off of your hit. The judgment for seal of command does direct damage like seal of righteousness, like judgment of righteousness, but it also will do double damage if the target is stunned or incapacitated. If they're hammer of justice or repentance, we can talk about that later. The next five points that I would place for retribution while I'm leveling is I would go straight into conviction. So at low levels, tertiary stats, green stat, whatever you want to call it, they're kind of at a premium. Stuff like crit strike chance, hit chance, even spell power, stuff like that, it's at a premium. So when you're able to get 5% critical strike chance with melee weapons, conviction is huge. Big damage, some people might say go into divine strength and get that strength. That scaling attack power increase that you'll get by having 10% more strength is not really worth it because at low levels you have such little strength that the chance to do double damage with a crit is much more valuable with conviction. So I would just go straight 16 points into retribution. That's it for the two separate talent builds that I would recommend for leveling. The ret leveling build and the tank leveling build, the holy leveling build, where one you get consecration, one you get seal of command. Now this is what I would recommend, again, this is for leveling and season of discovery. The base of what season of discovery is is very similar to classic WoW, but now is when things start to get different. Let's talk about the runes. The runes are the things that they're adding into this game to basically expand on what the classes already have. Not everything here I think is going to be definitive and final forever, but this is what they've shown pre-launch for phase one at level 25. So you have runes currently on three different slots. You have glove runes, you have leg runes, and you have chest runes, and we are going to start by talking about the chest runes. The chest runes that you have are seal of martyrdom, which is kind of a combination between seal of command and seal of righteousness. You will do 30% weapon damage as holy damage every single attack, but you lose health equal to 10% of the damage that you do with that 30% attack. Also, while this seal is active, your party members within 40 yards will gain mana equal to 10% of the damage that you take from this seal. Whenever I first read this, I thought this was going to be insanely overpowered. It's actually not that good because it's the damage that you take, not the damage that you inflict. So it's just a little bit extra juice or it's a little bit of salt. So seal of martyrdom is individually going to be your highest DPS seal, and if you want to go with that gameplay in Season of Discovery as a rep paladin, seal of martyrdom is probably going to be the play. If you judge this seal, it instantly causes 70% of weapon damage at the cost of health equal to 10% of the damage inflicted. So that's equal to like a seal of command proc. The next rune is Divine Storm. Divine Storm is an ability that Paladin has actually gotten Wrath of the Lich King. It is a cleave, it is a whirlwind, AOE attack does 110% of your weapon damage. It's a physical attack to up to four enemies within eight yards. Divine Storm gameplay is kind of the alternative to seal of martyrdom gameplay, which is more the Wrath of the Lich King Paladin style. This also will heal up to three party raid members for 25% of the damage that you caused. Pretty cool. So typically what you're going to be doing is you'll probably be choosing, as a rep paladin, you'll be choosing between one of these two runes, either Divine Storm or seal of martyrdom. There's two remaining chest runes to talk about. One is Aegis. Aegis increases your block value by 30% and damaging melee and ranged attacks against you. Have a 10% chance to increase your chance to block by 30%. This lasts 10 seconds or five blocks. It's not cumulative with readout. It does not stack with readout. How Aegis will work with readout is if you get crit, you have a guaranteed chance. You have 100% chance you'll have 30% block bonus for 10 seconds or five blocks. What Aegis will do, Aegis on every single attack against you have a 10% chance to proc it, even if you don't get crit. Aegis is really nice because getting crit is antithetical really to what you want to have happen as a tank to begin with. Aegis is going to be your tank rune. Aegis will overwrite readout if it procs over readout and readout will overwrite Aegis. It's still worth to be specced into readout if you're tanking, because it'll just give you more opportunities to have that block bonus up. The last chest rune is Horn of Lordaeron. This is probably what you're going to be using as a Holy Paladin. This increases the total strength and agility of all party members within 30 yards. It's a two minute buff, 20 second cooldown. So it's essentially like a battle shout and it's an additional buff that does not stack with Blessing of Might. This is something that's really only useful if you are the only Paladin in a group. So you're the Holy Paladin and you want to have wisdom up on somebody and you want to have a strength and agility buff on somebody or if you want to give them a strength buff while giving them Blessing of Salvation, which you do not have until level 26. So it will not be in phase one of Season of Discovery. Next up we have our leg runes. There's four leg runes to choose from. The first of which is Divine Sacrifice. Divine Sacrifice takes 30% of all damage taken by your party members within 30 yards and redirects it to the Paladin for 10 seconds. If your Paladin's health drops below 20%, it will actually break the effect but it will give you a 10% increased damage and healing buff for 10 seconds. So if everybody in your group is taking a lot of damage, you can use this two minute cooldown. This could be something that's nice and you kind of just let your health go down below 20% and then you get a 10% healing buff for a little bit because you're not getting hit so you're not really worried about dying. As a tank, you could also do this for threat generation but it's really risky and you probably don't need to. This is something that's also very powerful in PvP but again, this guide's not about PvP. We're just going over the runes as well. And what you'll be able to discover leading up to level 25. The next leg rune is Inspiration Exemplar. Your inspiring presence periodically dispels fear and sleep effects on nearby party members. If this can be cast on yourself, if this can proc on yourself, let's say you're not even in a group with anybody and you're 1v1 with somebody and you can get your fear randomly dispelled. This could actually be incredibly, incredibly powerful. The next leg rune is Avenger Shield. Avenger Shield is a classic Paladin spell.   You always have the shield but for the RP, it's like Captain America. Throw out Avenger Shield. This will do damage based on your spell power and your attack power, actually. As of before Season of Discovery launch, it'll be based both on spell power and attack power. It'll daze targets for 10 seconds. So really good opener, ranged pull for protection Paladin, for tank Paladin. The next rune is going to be Exorcist, the next leg rune. We talked about how Exorcism could only be cast on Undead baseline. This is actually changed. Exorcism can now be cast on any target. Regardless of Undead, Humanoid, Dragon Kint, Beast, doesn't matter. It can be cast on anything. Meaning theoretically, this should also be able to be used against player targets and it has a 100% chance to crit against Undead and Demon now. So this is probably what you're going to be using. In most cases, a Rep Paladin. There's one more leg rune here. So there's five leg runes that they've shown us so far. The other one is Rebuke. Rebuke interrupts spell casting and prevents any spell in that school from being cast for two seconds. Some people call this a kick or a counterspell. It is a spell interrupt. It is a kick that they get in Cataclysm. It's actually not entirely a PvP thing because there's times where you can kick mobs in PvE while you're leveling. But in most cases, Rebuke is associated with PvP.  There's a few Glove Runes that have been shown to us so far. There's Beacon of Light. It's a healing rune for Holy Paladins. If you're primarily a healer, you're going to be using this thing to set a target as the Beacon of Light. And any heal that you cast on anybody in your raid, in your party, it'll also redirect 100% of that healing to the Beacon of Light. So what you can do is, theoretically, you take Beacon of Light, so you're healing a dungeon, you put it on the tank, and then you go and heal a DPS or yourself or somebody else that's taking damage, and you don't have to worry about not healing the tank. So now you're healing two targets. Your throughput is 200% essentially. Very powerful. Beacon of Light is very, very powerful. And you can only have one target beacons at a time, and it's a one-minute buff. The next rune is going to be Hand of Reckoning. Hand of Reckoning is going to be a taunt, yes. In Season of Discovery, paladins are finally going to be getting a taunt. This is one of the primary complaints about protection paladins, about tank paladins, is the fact that they don't have a taunt. It's a little bit overstated, but still very valid that without a taunt, it makes tanking as a paladin very, very difficult. This also is going to increase the threat bonus from Righteous Fury, and it's also going to give you the opportunity to gain mana back whenever you get healed. So this is going to help your mana pool, this is going to help your threat, and this is going to help your ability to get that aggro. It's also going to help your mitigation as well. So while Righteous Fury is active, this reduces the amount of damage you take by 20% if your health is below 35%. Hand of Reckoning is the rune that you pick if you're tanking. It's very, very, very strong. Finally, the one that the crowd went wild for at Blizzcon, Crusader Strike. Crusader Strike is going to be an instant strike that does 75% of weapon damage. This is before Season of Discovery, stuff might change, stuff might get buffed and moved. But currently, as of this video, it does 75% weapon damage, and it's on a 6-second cooldown. And it also regenerates 2% of your maximum mana. So it doesn't cost any mana, and it actually takes your mana back up little by little every time you cast it, every 6 seconds. That's going to be your primary strike as a paladin. Paladins don't have any strikes in vanilla, typically. But in Season of Discovery, they're giving you Crusader Strike. It was the 41-point talent in Burning Crusade. So people are very excited about this. I would actually hope to see that Crusader Strike gets modified a little bit to be closer to the Burning Crusade version. At some point where I will also refresh multiple judgments on the target. I hope that they do that. But we'll see what happens. That's currently where we're at with our runes. That is all the runes that we have seen so far prior to launch in Season of Discovery for paladins. And my recommendations for what you would pick. Also in this video, I want to talk about a few different tips, a few combos, a few things that you can do while leveling as a paladin in Classic WoW. The first of which is Seal of the Crusader. What a lot of people think the gameplay of this is while leveling is Seal of Crusader judgment. Now debuff then takes increased holy damage. Then I cast Seal of Righteousness. If I judge righteousness, it does a little bit more damage. That is true. That is factually true. However, in practice, while you're leveling, Seal of the Crusader, excuse me, judgment of the Crusader is something that is not really valuable because if you come out and you just judge, if you go righteousness, judge righteousness. So Seal of Righteousness, judgment, Seal of Righteousness, attack. The overall amount of damage that you do from target to target as you're leveling is going to be much higher. That holy damage increase that you have, it's going to be less than the amount of damage that you get from just judging righteousness outright and hitting a judgment for like 30 damage. Judging righteousness and then just doing a 20 or 30 holy damage bonus is going to be worth more damage than the amount of damage increase that you'll get from Seal of the Crusader, from judgment of the Crusader, sorry, before the target dies. Now if you're fighting something for a long time, the value of that judgment is much higher because you're fighting it over time. Instantaneous damage is going to be worth more DPS while you're leveling. So I would not judge Crusader in most cases. Now Seal of the Crusader, where it does have some value, is if you're leveling up weapon skills and stuff, let's say you start out with a mace as a human paladin, if I gain axe skill or sword skill or something, I would want to use Seal of the Crusader to attack things more quickly to be able to get my skill up faster. So that's the real use of Seal of the Crusader while leveling. Another tip I want to talk about is, and I touched on this earlier, is the 5 second rule for mana regen. Sometimes it is actually better to just not cast anything. Let's say a target is low on health, right? They're like 10% health or something. And you have Seal of Righteousness up, you cast Seal of Righteousness 10 seconds ago.  But if you're mana, let's say you don't have water on you, right? Which is another thing. Let's say you don't have any water on you, just wait it out and just auto attack the next hit because whenever you cast that judgment, it takes your spirit stat and it negates it. So you need to not cast a spell for 5 seconds to get the value of what spirit does. As a paladin, wherever you cast a spell, your spirit isn't being used at all. But if you don't cast a spell for 5 seconds, your spirit regen works. Your spirit regen kicks in. So your mana will start regen-ing in combat.  You're casting judgment, which costs mana.   I'll just wait out the swing and I'll finish it, right? Now let's say you miss or something like that, whatever. The key thing is sometimes it is a good idea to just not cast anything and just to keep your mana regen ticking. Some of you guys might have noticed this while I'm playing sometimes where I'll just sit there and I'll just wait it out because it reduces that downtime in between kills a little bit. The next tip that I have is, you know, speaking of mana regen and stuff, it is always wise to keep some water on you. To keep some water on you, to keep some food on you. This is like, this is kind of basic wild knowledge, but some of you guys might be new. Make sure to have some water on you to be able to drink up between pulls so you have enough mana to be able to kill the target and be able to keep on moving. This will reduce your downtime a lot. Again, what do you want to do? You want to reduce downtime, you want to increase damage and you want to reduce the amount of damage that you take. So those are like the three key things. The next kind of combo or trick that I want to talk about is Judgment of Command. Judgment of Command is a direct holy damage attack. You have Seal of Command up, direct damage. You can get this at level 20 once you're at 10 points in retribution, right? It's your 11-point talent. If the target is stunned, let's say you cast Hammer of Justice on the target, when the target is stunned, Judgment of Command does double damage. Also, Judgment of Command, I talked about how Judgment of Righteousness is based off of your spell critical strike chance. Judgment of Command is based off of your melee critical strike chance. So it has a higher chance to crit as well. So if your Judgment of Command crits while the target is stunned, you're essentially doing four times the amount of damage that you would do if the target is not stunned and it's not a crit. Pretty cool. Judgment of Command is big, big damage. Another thing to keep in mind with Seal of Command is you want to have as slow of a weapon as possible because it's proc chance is determined by a feature called proc per minute. How proc per minute is calculated, and in this case it's seven, the amount of attacks that occur within 60 seconds with Seal of Command, and you want to take that number and you want to divide, you want to take seven and you want to divide seven by that number, that's your proc chance. So the slower weapon that you have, the higher the proc chance for Seal of Command, and your Seal of Command DPS will go up. The reason it goes up is not only will a higher percentage of your attacks have a chance to proc Seal of Command, but your Seal of Command attacks will hit harder because it's based directly off your weapon damage. Slower weapons have a higher weapon damage typically because if it's all the same DPS, the slower the weapon, the higher damage it'll be. And slower weapons scale harder with strength because of how attack power is calculated as a part of DPS. Big slow weapon is the ideal situation for Seal of Command. Another tip that I want to talk about is the combo of hammer of justice into holy light. In vanilla wow you have a global cooldown of one and a half seconds.  If I cast hammer of justice, it is a three second stun with a one and a half second global cooldown. So if I hodge somebody, if I hammer somebody, I cannot cast for a second and a half. So what I would want to do, let's say I'm really low on health, I'm about to die, I have some mana left, I don't have my bubble, right? Or maybe I don't want to use my bubble, something like that. You want to hammer of justice the target and you want to move away either full speed strafe or turn and run, don't backpedal because it's too slow, but you want to full speed move away during the duration of that global cooldown for one and a half seconds because you want to separate a little bit. Why do you want to separate? Because if I stand there and I wait to cast my heal, my holy light is a two and a half second cast. So if I have a three second stun with a one and a half second global, that leaves one and a half seconds on the target where he stunned and I'm casting, which leaves a remaining one second that I can get hit. Having that one and a half second time running away buffer, that's a really weird way of explaining that, but having that time that I'm running away for one and a half seconds will allow me to get that additional second of healing cast time without getting hit. Because realistically, like, you know, there's leeway and there's some other weird mechanics, but long story short, if I'm running during that global cooldown, then I'll be able to get the heal off hopefully before they're able to hit me out of that stun. So if you're trying to stun heal, it's wise to keep moving and to separate a little bit before you cast holy light. So the next thing I want to talk about is seal of justice, judgment of justice specifically. I mentioned what it does a little bit earlier, but if you have your judgment off cooldown, let's say you're fighting something.  When it gets low on health, it decides to run away and try and pull more.  You can replace it with seal of justice. So you cast seal of justice and then you judgment justice. Whenever you judge seal of justice, it will keep him from fleeing. It'll keep him from running away. Now you can cast this early on too, but this will also apply if they're in the process of running away.  That's something that I think a lot of people don't know, is that you don't actually have to have judgment of justice on the target from the beginning. You can cast it as they start to run away, and let's say you forget or you just don't want to, right?  The next piece of advice that I have is purify. I think some of these support spells for new players sometimes, they don't really pay attention to the support spells and what they can really do. While you're leveling and vanilla wow, you're going to come across a lot of places where you're fighting spiders and animals that bite you and give you a disease, spiders that give you poison, that kind of stuff. Purify gets replaced by a spell way down the road called cleanse, which also removes magic effects. However, purify on its own gets rid of poisons and diseases. If you get poisoned or diseased by a monster that you're fighting, you can just purify it off and you can reduce a lot of damage. You can keep yourself from getting killed or something like that. This is just something I watch out for. Some people might listen to that. Some of you guys who are experienced veterans, you're like, okay, yeah, of course, just purify poison. But the intent here is for people that maybe are new to Paladin or new to the game and they ignore things that don't do damage. That's what I've noticed. I've been playing with a lot of streamers lately. I'm getting to third-party experience how a new player to the game might see things. I've been watching a lot and being like, okay, it's funny because they might completely ignore something that's very valuable, an ability that's very valuable, just because they can't think of a use case for it. But it's just because they're new to the game and that's fine. Another thing I want to talk about is the efficacy of Consecration as a damaging attack while you're leveling. Consecration is one of those abilities that it costs a lot of mana. It costs the same amount of mana regardless of how many targets it's hitting. If you're hitting one target with your Consecration, it costs a lot of mana and in most cases, it's not even going to be worth using while you're leveling solo. You probably are not even going to want to use it single target. You can if you want, but if you consecrate something solo, then you're just burning a lot of mana for very little damage. If you want to increase the efficiency of how much you're doing with how your mana is being spent with Consecrate, ideally you might be killing two or three things at the same time that are slightly lower level than you and that way you have three times the throughput with the same mana cost. This will allow you to basically get more experience per hour. Just something to think about, right? Obviously you can do whatever you want. I think a lot of people, whenever they talk about Vanilla WoW or this will happen with Season of Discovery. This has happened for years with Vanilla and every version of WoW. Everybody talks in absolutes. You have to do this this way. You cannot do this. It's very limiting and it kills a lot of discourse and it makes a lot of new players feel bad and I think it's just kind of BS. I don't like it. What I'm talking about with a lot of these guides is just, these are some things that I do or I think you should do that will help a new player play the game a little bit better, a little bit more efficiently if they want to. With all that being said, like I said at the beginning of the video, this is kind of a passion project for me to make these guide videos. I used to make guide videos. I made private server content back in 2017. That's how my YouTube channel got started with me and my friend Dracova and doing a lot of theory crafting stuff on stream, doing guide stuff, talking about things. I've kind of got that juice back. I kind of got that fire back. This is definitely going to be more of a passion project for me. But let me know what you guys think. I wanted to make a quick, concise video, a guide video for you guys who might be new to Paladin, new to the game, new to Classic. Maybe you play Retail Wow and you're new to Classic for season of Discovery specifically. If people like this, if people like this kind of content, leave me some feedback. Put down a comment. Let me know what you think about it. Let me know what you think I should expand upon if I do more of these and like the video. That helps me a lot. Share it around. Like I said, it's a passion project. It's important to me. I like doing it.  I hope you guys enjoyed. Make sure to make sure to like. Make sure to subscribe. Turn on your notification to the YouTube channel. I do literally everything here. Just scroll through my videos. I play all kinds of games. Classic Wow is my passion. It's the whether I'm playing it actively or not. It really is at its core like what I love. Thank you guys for watching. Hope you guys enjoy the video. Hope you guys have fun in season of Discovery. And let me know if you guys like this, maybe I'll make more guide videos talking about much more in depth stuff with Paladins or even doing some more beginner guides for the other classes and whatnot. So we'll see you guys next time.


Hey, everyone, I'm Bianca Renee and you're watching Bianca Renee today and today we're gonna talk about oils who Yeah, what are they good for a lot of things actually? I'm gonna tell you all the benefits right now Now some of my loyal subscribers might be thinking um use that you don't use oils in your hair Yes, that is actually true But I do want to start incorporating oils into my hair routine and before I try anything new Especially with my hair. I do my research. So I thought I might as well share my new knowledge with you guys We can go on this new adding oil journey together Now if you are new to my channel, welcome make sure you hit that subscribe button So you get weekly curly hair videos and you can follow me on Instagram Twitter and Snapchat at MsBianca Renee So we could just you know become best friends like right now and now that we're besties It's my responsibility to take care of your curly hair So let's go over all of the top oils you should be putting in your hair Oils can be used for a couple of different things one that can be used to pre-poo Meaning you put them in your hair before your shampoo or conditioner You can use oils to detangle your hair You could add the oils to your shampoo or conditioner to make things a little bit better You give more benefits you could do a hot oil treatment You could do scalp massages with them or just use oils to seal and moisture now The first type of oil. I want to talk about is moisturizing oils But I'm also gonna stop right there because I saw online of the huge debate over if oils actually Moisturize your hair or if only water can moisturize your hair So without getting into that whole thing just know that oils help retain the already Existing moisture in our hair so that it doesn't either evaporate so fast The oils that help do this are oils that actually penetrate the hair shaft Okay, we're getting into some big words now Penetrate meaning entering the hair shaft, which is just like the hair cuticles like the little Individual strands of hair not all oils actually get into the hair Some of them just sit on them which are sealants But we'll get into sealants as well But the three oils that I want to talk about today that actually penetrate the hair are coconut oil Olive oil and avocado oil now coconut oil is like the popular girl out of all the oils like Everybody likes coconut oil your hair your face your skin your body just everything is good for coconut oil But also when you're the popular girl a lot of people don't like the popular girl because they're just over her and she Just does everything you're just like I'm done with you So a lot of people hate coconut oil and are just like over it But I suggest that you do try coconut oil and see what it does for your hair Coconut oil can be used as a heat protectant, but that doesn't really matter because we're not straightening our hair anymore, right? Right, just checking it can be used to repair damage It could help with your hair loss or hair growth and this overall Really helps maintain the moisture in our hair But since coconut oil does have a lot of protein if your hair is protein-sensitive It might just get too hard and be too heavy for your hair So I say try it out use it as a pre-poo use it as a mask and see how your hair reacts My favorite way to use coconut oil was definitely detangling Nothing has detangled my hair easier than coconut oil So if your hair is super tangled I would recommend applying a lot of coconut oil to your hair combing through let all the tangles Just melt away then taking a shower rinsing an hour shampoo and conditioner The next oil I want to talk about is olive oil olive oil is a very popular oil Not just in the kitchen you might as well go to your pantry now and grab it and now keep it in your bathroom Because it has so many benefits for our hair Olive oil is going to soften your hair is gonna fight frizz is gonna help with damage and also help with any Dandruff I would recommend using olive oil like in a deep conditioner So you either could apply to deep conditioner or do a whole DIY mask like I have done before I will link that right here so you guys can see that video and also at the end of this video But that way it really can sit on your hair for like a good 20 minutes put on a heat cap and let it soak into those cuticles And the third oil that I want to talk about that actually penetrates the hair is Avocado oil avocado oil is what you want to use if your hair is very damaged and really weak And you want to strengthen the hair it is a heavier oil So this is probably better for my high-procity girls and boys out there that have like really tight coily hair This is the oil that's probably gonna be best for your hair avocado oil is very rich and nutrient So it's really going to help repair your hair and give it the nourishment that it needs So those are the top three oils that I feel like most people talk about There's definitely other oils out there that penetrate the hair shaft as well But these are like the three main dogs that everybody's riding with the next type of oil I want to talk about our sealing oils. These are oils that do not actually Penetrate the hair they kind of just sit on top so I'd be thinking why would I want anything just to sit on my hair Well a sealing oil is supposed to be put on as a last thing to like lock in the moisture It's also best to use after a braid or twist out to lock in the moisture and lock in your style The common misconception is that these oils are used to add moisture to your hair But they're not going to add moisture that is going to sit on top of it and lock in whatever you have But if your hair is already dry you're just locking in the dryness the three Sealing oils. I want to mention our Jamaican black castor oil jojoba oil and grapeseed oil my favorite sealing oil of the three might be Jamaican black castor oil I do love how it smells. It's full of vitamin E and protein So it's supposed to help with hair growth Jamaican black castor oil is commonly used for scout massages But you have to use just a little bit because a little bit doesn't go a long way It's very heavy oil used too much. You'll probably hate it might just weigh down your hair But if you use it right just use a couple drops or so it's going to strengthen the hair make it thicker and grow faster It's also used to restore those edges So if you go like to a Beyonce or Rihanna concert and they just like slay your edges away You might want to get that Jamaican black castor oil and bring them back The next oil is jojoba oil You might look at it and read jojoba oil, but you have to pronounce the J's with H's. Yes We all learned the hard way. Don't act like you didn't read Jojoba the first time you saw the bottle, okay? Nobody knows that off the first read But jojoba oil is cool because it's the oil that is most similar to our natural oils in our hair aka the Sebum because jojoba oil is so similar to our natural oils on our hair It is very lightweight. So it's probably the best option for us that have low porosity hair Jojoba oil will fight breakage add shine and also create more volume And last but not least is grape seed oil I personally have not tried grape seed oil yet But I'm probably most excited to try that one because it is one of the most affordable ones It's also the most lightweight. So if coconut oil or olive oil is too heavy for your hair Definitely try grape seed oil It's going to be a great sealant that you use after your shower after shampoo conditioner And you're gonna put on your damp hair to lock in that moisture Another reason why I'm excited to try grape seed oil is because it's odorless Usually I don't like using it always because they have like a strong smell or like that smell doesn't mix well with my styling products But this one has absolutely no sense It's just gonna be a great sealant that's going to hold in that moisture, but not distract my nose These are all the main oils that I wanted to go over today You learned about the ones that actually penetrate the hair the ones that seal the hair And not go over every oil ever made because you know, but he got time to go through all of them But this is where I need you guys to help me out. Okay, so hear me out. Don't leave me out. I need I need you here You got we're here. Okay. Good. So the YouTube comments section. I know it could be a very Very scary place, but I would like my comment section to be like a curlier community We all give our tips and tricks to help each other out So if you're some of the uses oils all the time, please leave me a comment Let me know what your favorite oils are and what benefits they gave to your hair Now in order to leave a comment I know you're gonna have to like log in and like put your password. It's like it's it's a lot I understand but while you're logged in you also hit that subscribe button and the bell So you don't miss any more of my videos. I post two new videos every week So if you like makeup curly hair and you just want to know a thing or two on how to make it all work You gotta come back next week for my next upload. I'll see you guys next time. Thanks for watching beyond grenade today


We are talking about stages of internationalization in the international context and in that we are discussing the topic of global product and area division structures. And within that we are particularly concerned about the human resource issues that may be coming up in a global product or area division structure. There are two major decisions regarding the type of structure and particularly with the human resource function of a global product area division structure. Number one is the degree to which key decisions are made by the parent company headquarters or they are made at the subsidiary units. So whether you want to go for a decentralization approach or you want to go for a centralization approach. In centralization approach decisions would be made at the parent country headquarters and in a decentralization approach decisions would be made on the subsidiary level. It's not necessary that every organization will have the same level of if you say that it is a decentralized organization it will have the same type of decentralization. It is going to vary according to the company requirements and how much you can go for decentralization or centralization it is dependent on a number of factors. It depends on the type of industry in which you are operating. If your industry is changing rapidly innovative challenges are there then you will have to go for a decentralized approach whereas if your product is not changing much for example you can take the example of Coca-Cola that product is the same for many many years and there is not much innovation in the product of obviously they are offering a number of variations but the innovation or the speed of technological changes is not as fast as there is in the computer industry or there is in the mobile phone industry. So it is a relatively slow industry as far as technological or innovative changes are concerned. So in that kind of a situation you can have a more centralized structure a decision making process which is taking place at the headquarter level. Now the other structural decision that has to be taken is what type of control is exerted by the headquarters on the subsidiary units. Is it authoritative strict type of control or is it a kind of a lenient control system in which the participation of the subsidiary unit is also taken into account. So the type of control which is exerted by the headquarters on the subsidiary unit that is also a decision which needs to be taken. HRM concerns which are related to the global product area division structure are two to facilitate the centralization of all human resource management activities particularly with reference to human resource management you cannot have an extremely centralized approach because you have to manage human resources at the ground level in the country in which you are operating.  So you need to facilitate the decentralization the corporate headquarters of HR they need to facilitate the decentralization of the human resource management activities. They have to strive to adapt human resource activities with each country's requirements. So you need to take into account all the requirements of staffing planning recruitment selection performance management and all the function of human resources. And you have to adapt those functions with the requirements of the local market. So the corporate headquarters has to make sure that the human resource function of your foreign subsidiary is adapted with the local market. The corporate headquarters performs the monitoring role of setting strategic direction. So the corporate department of HR at the headquarters level they need to set your overall strategic direction. You basically have to manage your human resources management or you have to manage your overall strategy you have to manage the performance or you have to focus more on compensation or you have to focus on their training and development your basic career structures in the organization. You have to provide a career from start to end or you have to provide more mobile carriers. So all these are corporate strategies which have to be communicated. And then the corporate HR department it monitors that those strategic decisions are being implemented at the subsidiary level or not. And then one of the HR issue concerned with the global product area division structures is that you need to have more staff that is required for coordination activities between the headquarters and the division which is operating somewhere else in the world. So these are the human resource management concerns which are important for managing the human resources in a global product area division structure.


These are five companies you can use to do a dedicated route with a cargo van, a Sprinter van, and also a small box truck. Number one, USPAC. USPAC, you're gonna deliver mail bags as well as auto parts. Number two is T-Force logistics. You're gonna deliver office supplies and medical supplies with T-Force. Number three is Waco. You are also gonna deliver office supplies with Waco. Number four is spoke logistics.  And last but not least, number five, which is Select Express. With Select, you're gonna deliver treadmills, baby cribs, patio furniture, basketball rims. It also requires assembly. So make sure you guys think about that. If you wanna see the full video, make sure you click the link in the description and make sure you tune into the next one. I will see you guys again. We are here to win.


We talk a lot about the mechanics of coaching, but what you end up actually doing as a coach, particularly if you're working with somebody over a long period of time, has less and less to do about those mechanics and more and more about the people that you're connecting with. The people that are best at understanding who they are and what they value are actually going to be the ones that are most effective out in the market. You're listening to Barbell Logic, brought to you by Barbell Logic Online Coaching, where each week we take a systematic walk through strength training and the refining power of voluntary hardship. Welcome back to Barbell Logic. This is Producer Trent, and you are hearing my voice because today we are airing a lecture that one of the Barbell Logic Coaches gave at a recent PBC Professional Barbell Coach seminar at the Strength Parlor in St. Louis, Missouri. So our very own Andrew Jackson gave a lecture to the students there about coaching and specifically what it means to be a professional Barbell Coach. So we've talked about many times in this podcast what the nuts and bolts of coaching are. Things like programming and technique and how to evaluate how a lifter is doing with a program both physically in terms of how they respond, but also emotionally and mentally. But there's another side of professional coaching that is how are you actually doing this as a business, as a business owner, as a freelancer, as a gym owner. And as Andrew explains, part of the goal of the professional Barbell Coach certification is to create coaches that are in tune with their own values and the types of people that they like to help and the types of people that they want to serve and the types of problems they want to solve as a coach, and then linking that up with those clients so that you get coaches that are engaged and excited about what they do and you get clients that match up with these coaches not just on a technical level in terms of learning the Barbell lifts and getting stronger and seeing improvements in their body composition, all that stuff, but also that connect with these coaches on a mental and emotional level too. So that's what we're going to listen to today. We're going to hear Andrew's lecture. I have edited it down to fit better into a podcast format, but Andrew is going to reference several slides in the presentation he was giving these students. If you want to see that slide deck, go to the show notes and there will be a PDF you can download there and follow along. So I hope you enjoy this and I hope it gives you some food for thought about what a coach really is. Many of you out there are interested in becoming a coach or you're out there actively coaching now and you're wondering how to improve, how to become a better coach from a technical perspective, but also from a business perspective as well. So hopefully you can learn something from this. Let's get right to it. All right. Let's get going. The bulk of the lecture today is going to be on the professional Barbell coach. When I took this line off of our website, the business of helping people become stronger. That's from our core values page at Barbell Logic. And I think that it really kind of captures what I think the professional Barbell coach is doing and what it is that we want people that are pursuing this certification and earn this certification to be doing with their work. And as I was thinking about what goes into being a professional Barbell coach and what we have as a community, there were really five components to it that I want to talk about tonight. Two of which we've historically spent a lot of time talking about. That's how we teach the movement, why we use the model that we do, and the mechanics of what you do on the platform to get somebody moving in accordance with that model. The other is everybody's favorite thing to argue about on the internet and that's programming. Sets and the reps and the exercises, which we sometimes glaze over, but why we do the squat press bench and the deadlift are things that we have explanations for. We have models for why we do those exercises, including the programming that we use. The pieces that we don't talk a lot about are really on the business side, how we make a profit as a coach, actually being a professional with these tools, the teaching and the programming. What we do as coaches throughout our career to become better coaches and ultimately the coach that we really want to be or that we're striving to be and how we think about the things that we value and create a purpose for what it is that we're doing with our coaching. How we choose the people and the type of coaching that we want to do so that we actually feel like we're doing something meaningful in our work, that we're connecting with people. That's something that we often don't talk about is you, the coach, as a person, your client, the people. That's something that I think Matt has really emphasized and brought to the industry with Barba Logic is that people matter. Barba Logic is a people company. Talks about that a lot. We don't just do what we're doing because we're trying to make money. We're also trying to make the world a stronger place. We're trying to connect coaches with people. We both serve the market and getting a client connected to a good coach. We're also working on getting coaches connected with the clients that they love to work with. Let's walk through those. Teaching the movement. One of the things that we've done within the Academy is deconstruct what is actually happening on the platform. That's represented by this black box model. Why is that useful? To me, this is important because what this is doing, what this is trying to do is take what has historically been where the answer is, how do I get better at coaching? Will you coach more? Provide an actual system to you guys as coaches. This is something unique to the Academy and what we provide and talk about in that process to try to actually deconstruct what you're doing on the platform. Looking through those steps of observing what's happening, recognizing, looking for the deviation of the model, and selecting the right cue to try to fix that. One of the things that I've seen, you guys may have seen this as well, if you ever had somebody who you're either watching the coach or you're experiencing this yourself where somebody's watching you and they have no idea how you saw and came up with that cue, because you're doing this without even thinking about it. That's what we try to do with this, is look at the master coach who's just like not even hesitating, they instantly spit out the cue that fixes the movement in real time. This is what they're doing, but they've become so fast at it that they're not conscious of it. What we're trying to do with the Academy is get somebody who's brand new to coaching to actually have a process and a system to go through so that they can practice intentionally becoming better at that skill. What we're doing with both the teaching tools, the black box, and the next slide that we'll be talking about is giving tools to you guys as coaches so that you can actually intentionally improve your coaching on the platform. Just go out and repeat the same stuff over and over and over again, so you're getting lots of reps, but you're not actually getting any better. This becomes particularly useful if you find yourself with a lifter who's repeating the same error over and over and over again. Time to step back, think about what it is that's going on, figure out what the error actually is, compare that to the model, look through your error list, and pick the right cue. These things at the bottom are what's feeding into your ability to do this. As you get more coaching experience, you're going to become more effective at this process. Why does lifting experience matter? What about the coaching eyepiece of it? You guys watch that video as well, right? Have you ever had the experience of trying to cue a lifter and they don't even know what their knees or what some parts of their body are doing? Well, the same thing is happening with you as a lifter. You're learning more about how your body moves and what that feels like, and you're actually able to more readily recognize movement errors in your clients as well based on what you've been able to learn from doing the movement itself. And that's kind of like the aha moment from the coaching eye video. When you're working with a client, they can't see the error. Like their brain does not recognize the movement error. One, because they probably don't know what good looks like. They don't understand the model. Two, their brain can't compute what's actually happening with the movement. So this becomes a bit of a catch-22 as a coach. What happens as you become more experienced as a coach and a lifter and then you try to go back and communicate with somebody who's day one lifting? Yeah, have you ever found yourself queuing with day one lifter something about putting something into extension or flexion? Or referring to some kind of anatomical body part? Because you've been studying, you did master's anatomy class. But does Nance that's coming in on Sunday know what elbow flexion is? Or wrist extension? So these things are really useful. And yet we also have to make sure that we're selecting good cues and keeping ourselves effective on the platform with a range of lifters. You're going to have your day one lifter. You're going to have your day 300 or your day 600 lifter. The cues that are effective might change over that time. But going through this process is always going to be happening on some level in your brain. And then the model, of course, gives us something that we're anchored in that we can have as a standard. It's becoming really popular right now. I call it barbell nihilism, where it's like, nothing matters.  We're all just moving random objects through space with random amounts of weight. And I think that's BS. I think that we live in a world that has constraints. We are operating in a world that has gravity that's pulling in a straight direction. We're putting barbells on our back. We have anatomy and physiology and mechanics that constrain the system that we're trying to operate efficiently. So there is a way to move that's going to be more efficient than the other way. And I'm not saying that one's safer or more dangerous, but there's definitely going to be a way that we can move that's more optimal for lifting more weight and getting stronger. That's something that we, within the broader fitness industry, have that anchors us in a consistent standard. This is really what we're effectively evaluating you guys on over the next two days. So the better that you can become at this, both in practice and then also conceptually being able to step back and think about that, the more effective you can be on the platform. All right, the next slide, for those that have been here before, probably recognize this as the theory of everything. Anybody having a hard time seeing that in the back? I'm calling this just how to get stronger. These are models for both movement and programming. And this really is what I was talking about at the end of the previous slide, that we have constraints and systems, both the physical world and our bodies that define the models for how we move and the framework for how we program. And that is day-to-day the mechanics, the nuts and bolts of what you are doing as coaches. On the platform or online, you're getting your lifter to move to an accordance with the model and you're programming week by week or day by day to help them get stronger. So we start with this first priority. As professional barbell coaches, we want to make the world a stronger place. We want our clients to get stronger. Now that is going to feed into goals and physical objectives that are unique for that individual though, right? So strength is the common principle, but is everybody getting stronger using that for the same goal or objective? Yes, they are. No, they're not. I know where you're going. All right, like somebody wants to be competing in jujitsu. Somebody's going to be a cyclist. Somebody's going to be a rower. Somebody just wants to be generally healthy, healthier, right? Strength is going to be the common theme, but we need to feed that into whatever their overall goals are, which then as this chart is showing flows into SRI and SAID. So we know that the body responds to the stress that we impose on it. That's specific to that stress and that we need to apply that stress, allow some recovery so that the organism adapts to that stress. That is going to be dependent on the goals, right? Somebody who's training to be a powerlifter is going to need a different stress than somebody who's trained to be a weightlifter, right? But the same principles apply. It just helps us think about how we want to choose the movements that we're going to be assigning to drive that stress. That's how we get to our qualitative stress. This is our descriptive stress that ultimately based on the exercise criteria gets us to the movements. So we have our qualitative stress that filters through our exercise criteria. We factor in human anatomy, kinematics, and mechanics, and from that we get our descriptive model. So we're getting to the low bar squat, the deadlift, the bench press, the press from this chain of thinking. We want to get stronger. That feeds into our goals and objectives. Then we know in order to achieve those goals we have to impose a specific stress. That defines the qualitative stress that we're seeking. We have our exercise criteria. We have our anatomy, kinematics, and mechanics that are getting us to the low bar squat that we teach, the deadlift, the press, and the bench. So when somebody walks in on that first day, we don't have to reinvent the wheel every single time. We know that we've got effective ways of moving, weight, to help people achieve their goal. So this flow, this thinking is important because as a coach you want to be able to understand why you're having your clients do what they do. You're not just randomly having them do squat, press, bench, deadlift. You're doing it because that's the most effective way to get stronger within this constraint, this real world that we live in. So, I mean, when somebody walks in on day one, they've never touched a barbell. Their goal and objective is extremely general. This is the most broad general basic stress that you can impose on them so that they can get stronger. Andrew, who's late intermediate, early advanced lifter who wants to do a kettlebell swing and a pull-up competition is gonna have, he's already completed his novice NLP. He's gone into intermediate programming and now he has a very specific goal that he needs to prepare for and it has components of strength required for it, but he's also gonna have different fitness goals that need to be programmed for accordingly. So that actually gets us over to the next conversation here that from the stress that we know we need to apply, there's also going to be some kind of quantitative or measurable stress that's gonna effectively flowing through our terms and definitions from programming. So what are some terms and definitions? I guess I shouldn't blow through that. When we're talking about programming or individual program, what things do you guys have to manage as coaches? So how many sets and reps you're doing, what weight on the bar, what intensity that is, as well as being influenced by our programming framework, novice effect, training versus exercise and MED, what's MED? This to me, and especially when you're talking about being a professional barbell coach, MED is a massive game changer. Highly recommend if you haven't listened through Matt's master's class podcast that you do that because as a professional barbell coach, to me it enables you to retain a client for years and keep them progressing and happy and not frustrated without just beating them into the ground, resetting and repeating or program swapping over and over and over again. You can indefinitely almost adapt to where they are and where they wanna go and make a custom program. So we've got these frameworks of thinking that feed into the quantitative stress, the specific stress. So Andrew wanted to do his kettlebell workout or his kettlebell competition was gonna be, it was a five minute, it's probably canceled now, three minute. I guess we can talk about it, it is five minutes. Five minutes, so five minutes as many reps as possible. So we need to develop a specific quantitative stress to prepare him to be able to get as many kettlebell swings as possible. What are we typically doing for most of our clients that are training with barbells? Sets of five. Sets of five is gonna be the, yes, the rep scheme that we're using, but what is it, what quantitative stress are we preparing for, for that, for most people competing? Going for their 1RM, right? Or AMRA. We're trying to, what we're working on is increasing the stress over time, the cumulative stress of their training over time so that they can get stronger, which we define as basically getting a PR. That's the one rep max, three, eight, five, whatever, how many, I like to have as many PR, like a whole spreadsheet of PRs so that I can PR all the time, and post on Instagram that I got a PR. Now, here's a really important factor in that program. What are some of the things that need to be taken into account for the individual? Age, individual injuries. Can you give the same program to everybody in this room and get the same result? Right. And is that individual variability about those categories that we were just throwing off? Is every 40 year old gonna be the same? Is every female gonna be the same? This is the other wonderful thing about MED, is that the program, the most effective program for that individual can emerge out of their progress, out of their training over time, as you get to tinker with and think about what works, what doesn't work, and basically experiment. I mean, that's really what it comes down to when you're working with somebody over a long period of time, you're having to test hypothesis for what went wrong or what's working, and what works changes over time, right? The novice three by five progression works really well on day one with somebody. And it may work later, but it might not. You have to go try that out. I've had an advanced lifter who had never experienced a novice linear progression. He was a 500 pound squatter, and I put him on an NLP. And he added 60 pounds to his one RM, doing an LP because he had never done a linear progression three sets of five. And so it was a new stress for him.  And so the individual program is gonna be something that you get to experiment with to develop for each client. But the important takeaway here is again that we have models for how we think about the exercises that we choose and the program that we assign. It's not just random. We have specific reasons that are anchored in the physical world and our physiology and the mechanics of our bodies that determine and how our bodies respond to stress that determine the exercises that we use and the program that we select. That's another thing that relatively speaking within the fitness industry is rare. If I go onto the NSCA website or the CrossFit website or Orange Theory website and look at what they're doing for their exercises and their programming, what do you typically see? Chaos. Now, I should probably choose my words carefully here because the NSCA has a lot of science-based rationale for what they're doing, but it's a lot of variation. It's a lot of things that they're having and their clients do that aren't grounded in concrete rationale for why they're doing it. The common thread between both the black box and this how to get stronger model is that you want to be able to answer the question, why am I doing this? Why am I saying this cue? Why am I choosing these exercises? Why am I programming this way? It's not random, you have a reason and when something doesn't work, you can go back and try to figure out why it doesn't work because you chose the program and the exercises with a specific stress in mind to get an outcome, not just throwing random stuff at your client and pulling stuff out of a hopper. We've talked about the mechanics of teaching the movements and coaching movement. We've talked about the mechanics of why we pick the exercises we do and the programs we do. I'd like to talk a little bit more about the professional coach side of things. We've spent a lot of time and energy talking about why we do what we do for the movements, but we haven't talked a lot about why we do what we do as business owners and people that want to make money from this. So the first question, when you're wanting to be a professional is how are you going to make a profit? And that's an important distinction. It's not just how you're gonna get money. Has anybody gone through the process of starting to charge for their time and they start making income but then you have to pay for the gym space and you have to drive to the gym and then you drive back from the gym and you have to clean up from the gym. And what you at first thought was reasonable to charge 70 or 80 bucks an hour, when you do the math you realize that you're actually only making or your revenue is only like 20 bucks an hour and you paid most of that to the gym. So this diagram, this kind of this model is called the iron law of economics. Each one of these red stripes, you can imagine like if you were to take three pins on your desk or three straws you can actually play with this physically represents the parts of the equation for how you need to run any business. If you want to make money your costs have to be less than your price. That's how you make a profit. Your brand is gonna be defined by what your customers or your clients perceive your value and hopefully that's gonna be more than your price. What happens if they don't perceive your value to be more than the price that you're charging?  And what gets hard with coaching is that your perceived value changes over time. These are not like static things and it certainly doesn't always perfectly look like this. When you first have your client walk in the door their perceived value for what you do for them as teaching them the movements and getting them significantly stronger adding 200 pounds to their back might be pretty high because they don't know what they're doing they've never done this before they just know they wanna get stronger and they heard that you know how to do that. As they start training longer and longer if all that you do is provide that same service of running them through maybe a lot and obviously in your progression with the same three lifts that perceived value is gonna shrink more and more and more and eventually maybe it overlaps. So you need to be managing your perceived value at all times making sure that that is more than the price that you're charging. How do you know what your price needs to be? Well, you better be taking into account how much cost you have in order to make profit.  This becomes I think an important starting point that we get kind of uncomfortable like we don't wanna talk about money. Oh, we're being greedy. But being a PVC is part of this process because maybe it doesn't today. A PVC is a pretty new certification but going through the process of becoming a PVC is going to increase your perceived value because you can explain to your clients why you're doing what you're doing and you can demonstrate very quickly that you can get them moving in accordance with this model which they don't really care about but they know that it doesn't hurt anymore. Like, ah, have you ever teach somebody the low bar squat using the teaching progression? And day one they're like, that feels so much better maybe except for their shoulders. But you're able to immediately improve your perceived value in an hour because that person walked in the door and all they knew was they wanted to get stronger or like Mike said, they had some pain point. And within an hour you taught them how to squat, press, deadlift and they've got weight on the bar and all of a sudden they're like doing these movements and they have no idea how that happened. You did it so fast and professionally and smoothly that they wanna come back and pay you more money. So this I think is important starting point to make sure that we're just being upfront and thoughtful about what it is that we're trying to do as professionals. We wanna make money, we wanna make a profit. So we need to be thinking about how we improve that perceived value so that you can charge more and make more profit. You also wanna be thinking about your costs so make sure you're factoring in the overhead that you're paying for your gym, the equipment that you're purchasing, the time that you're spending going to and from the gym. Barbell Logic is a brand that being a PVC you're associated with this brand now. Again, we're still pretty new and starting out but we have a website that we can put your name on so people can find you with a podcast that's thousands of downloads every month that people are gonna be able to find you and perceive that you can add value or that perceive that you have more value because you've earned this certification. When if you think about moving like if you actually set, you can take three pins and kind of play with this you know on your desk at some point but you can think about these problems like different problems that occur as you move those pins around if the perceived value and so as a specific as a concrete example any time I lose a client that says I just, you know, I was looking at my budget and I can't really afford this anymore. That's like 90% of our clients say that. What are they actually saying? They're actually saying that I don't perceive the value to be greater than the price anymore. So it flips the question back on me instead of just being like, oh, guess I don't have the money anymore. It puts it on me to ask myself, how do I make sure that I'm adding enough value to this client that they continue to want to pay? Now that becomes a bit of a catch or it can become a problem if you lose sight of the anchors that we just spent a bunch of time talking about because that will eventually end up looking like what Mike's talked about. Well, let's just do a bunch of complex stuff and keep them guessing and wondering what the heck's going on and they'll think it's fancy and they'll think it's more perceived. They'll think it's a higher value. And that works.  But we want to, as PBCs, this is important and we need to be paying attention to the business side of it, but we're still anchored in the teaching model and our reality constraints of being in this world and the bodies that we have, how we get stronger and that strength is what's important. So the question then is, all right, well, I want to make some money being a coach. How, and I want to increase my perceived value. Well, how am I gonna do that? Well, this is actually a slide that I took out of our coaches conference last summer where I talked about creating a culture of learning at Barba Logic. And I think this is a really useful way of thinking about anything that you're trying to accomplish or any goal that you're pursuing. This drawing, what it's representing here that's specific to what we're talking about is that you're all starting out as new strength coaches. At some point, you want to be the ideal strength coach. You want to be the best version of you that you can be as a strength coach. To get there, you're gonna have to go through what these loops are representing are a series of failures, learning from those failures, applying learning principles, which where do you, where can you get in the conversation we've had so far, where can you, what process can you go through to try to develop some learning principles? The black box, step back, you've failed. So what's a failure? I mean, some people get kind of freaked out. Like, it's an opportunity to learn, but like what, so specifically let's say what you were, somebody was saying, you're repeating the same cue. Your lifter's not getting better. That's failure.  Failure is just meaning that you're not achieving the goal that you want or you're not getting the outcome that you want. So something's not working. You can, with these tools that we've been talking about, step back, ask yourself why and learn from it. Develop maybe a new cue. That's where it starts to get really fun when you can start thinking about your failures as an opportunity to learn, because now you can go back through your black box, but maybe this time you add a new cue. Maybe you experiment with a different type of cue, different tactile cue, and you find something that works better. Now you've made some progress towards becoming a better coach because you're more effective at getting people stronger. And it never stops. The PBC is, this is not the PBC. Like the PBC is like maybe one or two loops. Like there maybe there's been some failures along the way and even getting the certification. But in that process you've gotten better.  Always seeking the opportunity to learn, improve and set that next goal. How many people here have had a coach before? What, and you think about that coach, like how did that person make you feel working with them? Confident? There's no right answers here. I'm just curious, like what you guys experienced because that's gonna influence who your ideal coach is. Then your ideal strength coach is specific to you. Like the best coach, you're not gonna be me. Like the best version of you as a coach. Like if you try to act like me or just repeat the things that I do, that's going to, that's not gonna work because that's not you, right? Does that make sense? But I'm trying to emphasize the you, the your ideal strength coach. Because this feeds all the way back into our first conversation when we were talking about what's an effective cue. Because we see this as a, this is common that people will show up and you can tell they're trying to sound like somebody that they've seen before. They're trying to coach like somebody they've seen before and it doesn't work because they're not connecting with the client in a way that's authentic, you know, to use a buzzword, right? Right, so they've lost track of paying attention to what's actually happening and they're focused on this being this other thing. Right, rather than paying attention to what's happening and being an effective coach. Okay, so you might start to get some idea of where it is that you're kind of trying to go but then that starts to become a question of itself. Well, what is my ideal strength? Like what's going to be the best version of coach for me? Well, that depends. These are some things that you need to know and this is where the purpose aspect of things come into place because not everybody's gonna want or have the same purpose. You need to think about yourself. Like who are the people that you like to connect with that share your values, your identity and your priorities? Matt Reynolds loves working with professionals in their mid 30s to mid 40s and 50s. Dan Flanek likes to work with Youth Barbell Club. Did everybody see Youth Barbell Club just launched today? Yeah. Dan Flanek is like the most excited person in the world when he's talking about coaching teenagers.  So he has very different ideal coach values for in terms of what Matt loves to work with. So his vision for who he wants to be, who he's striving to become is gonna be very different as a coach. So you gotta start thinking about your client. Like who are the clients that are important to you to help get stronger? Another way of thinking about that is probably what Grillo was saying. What kinds of pain points do you guys wanna solve? That's really what it's boiling down to. The teenager has pain points like that Dan talks about, like the things that happen. So here's, and really where I'm going with this is that we talk a lot about the mechanics of coaching but what you end up actually doing as a coach, particularly if you're working with somebody over a long period of time, has less and less to do about those mechanics and more and more about the people that you're connecting with. So the types of pain points that Dan Flanek is working on are my dad abused me. My parents just got divorced and the gym is where I go to feel good and the gym is what I can work on and make my life better. And it makes all of my other aspects of my life better when I'm consistent about showing up and getting stronger. Like that's what's happening in the real world with what we are doing. Yes, strength is what we anchor our work in. It's what we use as a vehicle to help people solve those pain points but what you're actually gonna be talking to your clients about is gonna be some of this stuff. So think about who it is, what are those pain points that you actually like to solve? And deal with on a day-to-day basis.  Who are the people that you want to appeal to and show yourself to that bring those pain points in? There's a gym in Chicago from a coach that was Dave Abdu Moulay. I was asking him about what it's like in his gym and he said there's times during peak gym hours like five to six where there's no music and everybody's reading a book in between sets. For those that don't know Dave, like he's a super quiet, smart, gentle guy but the complete opposite of what most gyms are marketing to, like this heavy metal or rap or super brol culture, he's created this space though where his clients love that. They go because that's where they feel comfortable doing their work, doing their barbell training. So you can, if you are intentional about the market that you wanna create or approach or profit from by helping and what the pain points that you wanna solve and the people that you love to work with that can help influence and shape the type of business that you create, the type of professional that you wanna be, the ideal strength coach that you're striving to be and you're learning to become and it's all gonna be specific to you and the people that you wanna connect to. It's one of the things that again, Barbell Logic as we've talked about as a leadership team is a company that's, the service is primarily a connection service. We're connecting really good coaches with people that wanna get stronger, that couldn't get stronger otherwise, mostly. I mean, some of them can go to a gym and there's other reasons that they work with us but fundamentally what we're doing is helping coaches be who they wanna be and work with the people that they want to work with. Where the pain point that Barbell Logic solves is helping people all over the world connect with coaches that are anchored in those core ideas of how to get stronger and what it means and how to effectively get stronger so that people can do what they love doing. But that same concept can happen if you wanna open up a strength parlor. Cody's got this gorgeous gym.  This has gotta be one of the most beautiful gyms in the country, yeah. For sure on the block. But this is Cody, right? Like this is his vision of what a beautiful gym looks like. There's probably some people that would walk in and be like kind of weirded out by it. I don't know. But this is where it gets to be fun for you as a professional Barbell coach is figuring out what it is. What is important to you? Like who do you wanna be? Who do you wanna connect with? The people that are best at understanding who they are and what they value are actually gonna be the ones that are most effective out in the market. I think that was in the video that I included where CJ was talking about the guy who dresses up in uniform. Did you guys see that in that video? No? Understanding, so there's a gym in San Francisco, this guy who was a theater actor, right? Yeah, so he created like this disco themed crazy furry workout environment that people love and they're paying a ton of money because it's fun and they perceive that value and he's getting people stronger and in better shape and fit. But that, I couldn't do that like that. I mean I could, like kind of fun actually, but. But you're gonna have to figure out what that is. The reason that I'm standing here today and having quit my job, actually my last day was almost exactly a year ago. Yep. The aha moment for me was about three months earlier over the winter holiday where I was reading some books about emotional intelligence actually and I had always thought, yeah, yeah, yeah, emotional intelligence, empathy, like carrying whatever the people's feelings are, but this was a Harvard Business Review book was actually talking about the first part, the first step to having emotional intelligence is really understanding your values because if you're living your life in discord with your values, you're going to keep having these emotional reactions to things that you don't understand, you don't know what's coming on but really what's happening is that disconnect between your actions and your values. And what I had realized in thinking about that was that I had been making a bunch of professional decisions in my life pursuing jobs or companies to work for, climbing up this ladder and I kept being successful in those loops, right? I wasn't perfect but I was progressing up the ladder, I was getting promotions, these raises, I had everything that I thought that I wanted but there was always this feeling like something was wrong and I would keep having these big emotional outbursts or whatever, like not emotionally intelligent interactions with people and it didn't make any sense. And that was this aha moment of realizing that I kept changing jobs or changing companies or chasing this thing that was totally not what I actually cared about. And since I've changed to this company working with Barba Logic, I'm now living in better alignment with connecting with people and spending time with people that I value, that share my values and my priorities, I can be myself. I actually live the identity of who I am rather than trying to be who I thought I should be as a corporate middle manager or executive. The people I'm working with, my clients now are people who have pain points that I like to solve rather than Boeing who's trying to optimize their stock price, which I don't have a problem with. Again, I don't wanna make anybody here who's working in the corporate world, there's zero judgment against that but I don't value that, I don't wanna live that way. So that's the idea here is for you guys to think and this is what we can come back to talking about on Sunday, let that kind of spin in your head over the next couple of days, maybe in the background to think about what do you guys actually care about? Like what do you value? Who do you want to connect with? When you're starting out, if you feel like you need to keep every client and make everybody happy and you can't do it, it's gonna feel really high resistance and it starts to feel like a job just like anything else, like if you don't, if this is out of line and if these are out of alignment, life sucks. You don't feel like you're getting compensated for your time, what it needs to be and you're not doing what you care about. So what's the PBC then? So the PBC is a means to connect your values, identity and priority to your purpose. The tools that we talked about, how to get stronger, the black box, a learning culture, barbell logic, these are this brand, adding value to your brand by pursuing that is gonna allow you to profit by helping people you love working with become stronger. That's the business of helping people become stronger. We don't have all the answers, we don't know that everything has to be a certain way but we do have ways of thinking about it critically and tools of getting better as a coach and a culture that values failure as a learning opportunity and helping people understand their values and working towards their purpose. So we're still early in this process but this is I think where what Matt's vision is with barbell logic and what we're trying to do with professional barbell certification is different. We're encouraging more flexibility with people to be their best version of themselves and connect with the people they love working with while still being anchored to those core concepts. So we're not doing the everything, do whatever model. We still want people to get stronger, we still want people to use barbells, we still find that to be an important means of doing this but we still want to enable people to connect with those that they actually value. All right, well that's a wrap on that lecture. Once again, if you wanna follow along with the slides that Andrew referenced in this presentation you can go to the show notes and there's a PDF of that slide deck there. In the meantime, as always, if you like what we're doing go to iTunes and leave us a review. Let us know what you think of the show and if you're interested in attending one of these professional barbell coach PBC seminars in the future, you can go to barbelllogic.com and click on the events tab and see when the next PBC seminar is coming up. There's none on the calendar right now but there will be more in the future. So you can keep an eye on that in the events page and also of course check the barbell logic and social media on Facebook and Instagram. All right, thanks again for listening. We will see you in a couple of days.