the more confident that I get, and the more I realize how the world works, the more I realize, if you're going to think, you might as well think big. And the bigger you think, actually, the easier it gets. If you look at how some of the biggest operators in the world succeed, it's because they think big. And people think that running a small company is easier than running a big company. No, it's not. Running a big company is a lot easier. People think working for someone else is easier than working for themselves. No, it's not. No, it's not. That's why anyone that's worked for themselves for a year often will never want to go back working for someone else. Why? Welcome everybody to The Sevo Show. We have an amazing guest on today. His name's Simon Squibb from the UK. Someone that just loves to give back.  And I'm learning so much from him. And he's blown up on the social media, just doing what he loves. And he retired at 40. So let's start with that, Simon. Thank you for coming on the show. How are you feeling? Good. Thanks for such a nice intro. I'm feeling good. Thank you. So Simon, tell us a little bit about yourself, where you started and how you got here. So I guess I often start my story at the saddest point in my life, which was at 15 years old, my father at just the age of 56 died suddenly of a heart attack right in front of me. And then a very short period of time after that, I had a big argument with my mum, and she kind of said, it's my way or the highway. And I said, I take that highway and combination of her kicking me out, I mean, walking out the door, I found myself homeless. And at that moment, it was, of course, an incredibly sad time in my life, incredibly difficult time in my life. But I often tell people that if I hadn't had that hard life, that difficult moment, I wouldn't be where I am today, which is in a place of happiness, contentment, and having a purpose. And I needed that bad luck to have good luck. And so it turns out that sometimes bad luck is good luck in disguise. And it turns out that good luck is sometimes bad luck in disguise. And so that's where it all started. I basically had no choice at 15 years old, but to start a business, never crossed my mind, school never taught me about business, I never understood anything about what an entrepreneur meant or was. And I had no choice but to become one because I didn't have a national insurance card for those living in England, they'll know what that is, but basically a card that gives me permission to work. I didn't have that, I didn't have an address to get one of those. And therefore, I literally had no choice but to start a business. I started a gardening company, and luckily it worked. And that business generated money for me to get out of homelessness, to where I am today, a multimillionaire able to give back and help others and feel useful in the world by helping others. That's amazing. Thanks for sharing that. With your retirement age, some people in the comments, I would read the comments, don't understand what you mean by retired at 40. What is your definition of retirement? So for me, it's not having to work unless I want to and having the ability to work on what I want to work on regardless of money. So that's sort of privilege where I'm not having to say yes to certain things to earn money. I can say yes to things because they feel right, I can say yes to things because it matches my mobile code, but I don't have to say yes to anything. I don't need the income. And I think it's quite a privilege and a powerful place to be, and that's how I define retirement.  That's not a purpose for life in my mind. At 40, I reached financial freedom and was able to do whatever I want to do. It's not just income, but it's also having the means to do big things, like start a platform that helps people for free, build their own business as I am doing today. I think that's what retirement to me is, is that freedom to do what you want. Retirement from the old way of thinking, retirement from this concept that the way to live is to earn a certain amount of money each month. I retired from that existence. I love that. And when you did hit that spot, how did you know it was that day? Do you remember that day? To be honest, it wasn't any particular day. I think it was a process. So I sold a company called Fluid that I'd built up to Price Waterhouse Cooper. And that process of selling that company took about a year. And once the company was sold and the money dropped in my bank account, I carried on working as normal. And I had another business, which was an investment business. We invested in startups. I carried on working that business. And about six months into that process, I thought I haven't spent a single pound dollar of the money that I had earned from selling my company. And I realized that perhaps I needed to take a break, stop for a while, and reassess what was important to me. And so that's what I did. And in that kind of, I guess, pause, I termed it as retirement. It kind of freed me from the constraints of what do you do when everybody sees you later? What do you do? And I just said I was retired for a while to give myself some breathing room to figure out what it is I wanted to do next. And in that breathing room period of time, COVID hit. And that hit me as I was reading about all these people that were losing their jobs, especially in the FNB industry. They didn't know what the future would look like. We're worried. At the same time, I was reading about how technology is going to disrupt us in the future. Cars are going to drive themselves. That means lorry drivers out of work, taxi drivers out of work. A lot of the people, ironically, that were actually relying on during times like COVID, all these jobs are going to get replaced by machines. And so yes, it's probably 10 years away, but that isn't that long. And my brain basically clicked into this idea, well, what if we give everybody the ability, if they wish, to start a business of their own, small or big, something purposeful that you can own. That's where my mind went. And then I realized, of course, back to the younger me, how education had let me down. Education system doesn't teach people business. It doesn't teach people financial literacy. People's first experience as young people is with debt. And I wanted to change that. So I set about trying to do that. And I think I think I've got the same exact kind of process being an educator, being a former high school teacher in maths. My classroom was surrounded by problem solving, featuring maths. That was the concept. And a lot of it was surrounding life lessons. And almost every time, every class, no matter what the age, from grade seven all the way through to grade 12, I would be telling people, right, financial maths is the most useful maths you can have forever. And if I was to restructure the education system, it would be focusing on self-awareness as early as possible, looking at financial fitness to then elevate to financial freedom. And with those two complementing each other, you have the third item, which is pivoting, being able to pivot to do something, anything you want at any time, because your self-awareness evolves, which is complemented by financial fitness, and then hopefully freedom to then go, right, actually, I want to try beer barista. It's going to be 12 months. Maybe I won't like hospitality, but I'm going to give it a go because if I fail, I still have that financial fitness slash freedom.  Doesn't the money get eaten up by inflation? It's not sitting there, is it Simon? So I think this narrative of how inflation eats your money is both true and not true. So of course, you can buy a house with that money, for example, and that house value go down. Don't call it inflation, we call it price devaluation. I can buy stocks and shares, and those stocks and shares can go down. Well, then I've lost money. We're not calling it inflation, we're calling it something else. I picked the wrong stock. So if I bought Netflix, I would have lost 80% of my money, right? So the narrative of how having money means you lose it to inflation somehow gives you the feeling that the only other alternative is to somehow invest it. Now, if you're investing it, you are risking it. I don't care how many times people tell me how solid the stock market is. We have never seen this time in history. We've never seen so many tech companies doing so many innovative, crazy things. That means today they're worth a billion and tomorrow they could be worth nothing. We have never seen such volatility in all sectors of society, thanks to the internet. So what did I do? Frankly, yes, I did what every financial advisor told me not to do, sat on the money. And what it did for me was a couple of important things that aren't talked about enough in society. First of all, it gave me my full focus, my brain, full focus on something more important than how much more money I could make. I wasn't busy checking my stock portfolio, my property portfolio, and managing the money coming in and counting how much more I had. I wasn't distracted by more. I was instead focused on something more important, purpose. Back to your point earlier, inward thinking, what makes me tick? What makes me happy? And what can I do to make the world a better place for my son? If I make more money and give him more money when I die, will the world be a better place? Well, not if I don't spend time with him, not if I don't teach him values that are important to the future. If I don't, kids don't do what you say, they do what you do. And so it was very tempting to listen to all these financial advisors and all these people who know money so well, telling me, well, Simon, deploy that money and make more money. Yes. But what about the impact on society? So I decided instead of just giving money to charity and ticking a box that I would do the hard thing instead, I will build a structure that fixed a problem that matters to me, a problem that I think ultimately if fixed can actually make the world a much better place, fix the education system so people financially literate, fix the systems for people asked, what is your purpose younger? Help people figure out what their purpose is and then give them the tools to have what I call informed consent. When you leave school, you should have an option to start your own business or work for someone else. 99% of people feel they have no choice but to go get experience working for someone else. And that's because we haven't given them the experience within the education experience. So coming back to your question, I initially sat on the money and yes, inflation at 4.5% of it. Yeah. And when you have something like the legacy that you're building for your son and others, when someone does start a business and it becomes successful and then all of a sudden, let's say they want to pivot and let's say they sell the business and again, hypothetically, the money that they get from it probably can get them X amount of years to build their own legacy. But that red line is creeping. Should they worry about it or should they look at it where something does tick over and makes more money for them just in case? The secret to success and I've interviewed over 200 the world's most successful entrepreneurs and personally built 18 companies invested in 76 startups and this is the lesson I've learned. You have to go all in if you want to succeed. You have to be willing to risk it all. You have to go up to the red line and laugh and jump. If you don't believe, who else is going to? Yeah, people get distracted with plan B. The Vikings used to call it burning the boats. You land on an island called England.  You will conquer that land. If you have the boats to go back on at some point, you'll panic and go back on those boats and you will lose. You have to go all in and this is a concept that people don't understand. They're not playing life like a video game. They should. You have to go all in. Yes, you might fail, but you went all in. You won't have a regret trying. People only regret what they don't do, not what they do do. There's no contingency plan only going forward. There is no option. I learned this at 15 years old because I had no choice but to make my first business work. I had no experience, no money, no network. I made it work because I had no choice but to make it work. With that gardening business, how did you fund it further to grow it? It's so simple and it's a formula that I have literally copied and pasted my whole life since. I learned it by accident and it's simply this. The number one thing I think that people don't give themselves the time to learn that will change their lives. If they changed their opinion about this word and understood how powerful it was to build anything, they would do it. That word is sales. Everybody can sell. It's often your own mind that tells you you can't. An artist can sell. All they have to do is paint something and show it. They don't even have to speak. You need to get attention on it. Sales is what built my life up. I knocked on someone's door and said, hey, looks like you've got a messy garden. Can I take care of it for you? They said, sure, how much do you charge? I said, £200 a month. They said, great. When can you start? From that moment, I then learned, okay, I need a deposit, 50%. They agreed and gave me the deposit. Then I went and got 12 people like that in a day. I used that money from that deposit to buy, no, I rented the equipment at first to rent the equipment. Then I did a bar to deal with a local cricket club to give me a shed to keep all that equipment in. In return, I would cut the grass of that club. I actually ended up living in that clubhouse and having all my equipment in that clubhouse. My office rent was free. My home rent was free. The money I had coming in from the business started to grow and I built a business. When competition came along with millions of pounds of funding, I beat them because I already had the relationship with a client. I already started servicing it to a good standard and I was lower than they could be because they had all this million pound overhead income expectation. I won because I risked everything. I had nothing to lose and I followed that exact formula, both cash flow-wise and mentality-wise. My whole career sense and it has made me rich. It's something I know for sure. Everybody out there that says they can't start a business because they've got no money should realize it's a competitive advantage having no money. Love that. You mentioned you built a relationship. Can you briefly cover your importance of networking? I think the word network is your network. This kind of sentence is networking things a little bit overplayed. This is actually the argument I hear for why people should go to university. Spend four years of your life and get into debt, learning marketing, which you can learn in real world in a month and you'll build a network. Well, I personally have built networks around the purpose of my business. A big network is pointless unless it has a focus. For example, the gardening company, I built a network of clients and then I asked those clients to recommend me to their neighbors. Great. Then I hired people to help me do the gardens and their networks I tapped into and then I hired someone from a marketing background to support me and teach me marketing and I became a marketing expert eventually myself but I learned from them and I got their network. You don't need to spend four years at university building a network. I love that. You said build four years building a business and the network becomes your business. Yeah, exactly. Go into the practical side of it. Even work for free at the start if you have to to get the runs on the board and go from there. If your work is good and you believe in your product or service, they will pay you eventually. You just got to prove your worth and that's the other thing that I tell my students, say, how do you get started? What if I don't have experience? Get it because if you offer it for free, you can't compete against free work and that's what I did with my photography. They're saying photography is a saturated market. They say wedding photography is a saturated market and I went in and went, you know what? I'm just going to teach couples what they need to know for their wedding day and I'm going to pepper in that I'm a wedding photographer. I did that on TikTok booked out for two years and now I'm consulting other businesses on how to do it. I learned marketing but with that speaking of consulting because that's really what I'm getting into. I love the whole helping businesses and problem solving. Again, back to that maths thing, right? It's a bit of a selfish question for me personally. I can do sales but for some reason I feel like I believe in my product and I'm compassionate about it but I am so much more comfortable when I get approached from people saying, hey, saw you from this person or saw you online. Can we work together? Can you teach me? And that happens already and I've made five times my school salary within two years so I'm successful in that department but if I wanted to scale and grow further I have to actually sell myself now to really cast the net out and the question is why do I feel hesitant to want to sell? Why do I feel that I don't provide enough value even though I've got the runs on the board? What advice would you have for me? By the way, I think what you're talking about a lot of people will relate to and this is what I mean. If I say the word sales people almost repel. Everyone wants to buy something and no one wants to sell something. So if you can learn to sell you're going to have a leg up and like anything if you if when I was younger of course I wanted beautiful women to just come up to me and start talking to me of course. I love this analogy already. So who would have want to just stand there and then beautiful women come up to you say, hey, can I can I just ask you a question Simon? Of course, wouldn't that feel good? Wouldn't that feed my ego? Let's be real. The world doesn't work this way. So there's two ways to get what you want in sales. There is what we call reactive sales and proactive sales. Reactive sales is the natural instinct of everybody. You come and pitch to me and I'll make a decision whether or not I'm going to buy from you. You want someone to come and sell to you. There's the irony. There's the irony. You want someone to come and pitch to you. Hey, I saw you. You're amazing. Would you mind doing my wedding? You want the very thing you don't like to do to happen to you. So reactive sales is pretty easy for everybody.  Businesses, one man ban businesses, you can often get away with this kind of people will approach you mindset. But if you want to grow and if you want to build a life that's sustainable, you need to learn that sales is just a process like any other. It's just a process.  It's a process. You have to have a process for selling yourself. Now one element of that process could be making a TikTok. One element of that process can be putting up a social media post. But we've also got to realize that that is not as effective as we wish it to be. We've got to be sometimes very straightforward, like knock on someone's door and say, I hear, see, you have a messy garden. Let me take care of it.  If you're in a help someone dress better business and someone walks by you and they're messily dressed, you stop them and you give them your car. Step up. Sell. Be proud. Sales is a process. It is a very, very simple process. People just do it all the wrong way around. When they do it all the way the wrong way around, they get rejected and we find rejection hard. But if you can learn to accept rejection, then you can learn to win. And that's all it is.  And then once you do it, life changes in dramatic ways. You'll stop saying you need money to start a business because you don't. You need other people's money to start a business. You need people to buy your product so that you've got a business. That's what you actually need most of the time. Such gold. Such gold. It reminds me of my very first $100,000 client I got last year. They reached out to me to do a collaboration on TikTok. Now they reached out to me for my services already. But then I monitored and had a look at what they were doing on their end, which wasn't much. So I came up to them and pitched, said, hey, who's monitoring your TikTok account?  Who's monitoring your TikTok? And then they said, can you do it for us? I'm like, yes, I can. And they said, how much? I was at that point, I was caught offside, but I still went in. I followed that process. And it's a natural thing, but there's still times of hesitation because I want to almost guarantee that they will succeed. And in the marketing world, I'm hesitant because I'm seeing a lot of one, snake or salesman, and two agencies that have a creative, have a good idea, but there's no real tangible way to measure that creative and that success besides vanity metrics, but doesn't put the money in the pockets of those clients. And that's where I'm kind of still hesitant because I know I can fill the top of the funnel. I know I can get attention. I've done it with myself, done it with many other clients. And going back to my school days as a teacher, I would still put some of the failure of the students on me. Had I done enough? And I think that there is me walking on eggshells now, going, okay, if I onboard this business, because I'm not just doing the content for them now, I'd rather just consult and teach internal marketing teams. But is there success or failure completely about me? And I think that's where I'm still hesitant on pulling the trigger as often. What are your thoughts on that? So a lot of what you're talking about is self-confidence, to be honest. It's wrapped up in a good model code. You don't want to promise something that can't be done. I think that's a great attitude to have. I would say, however, that you have to believe in what you can do. And then as long as you're clear about what you can definitely do, and let's say for argument sake, come up with a creative concept, and what the result of that will be, are two separate things. Because luck is very important in life, not talked about enough. Luck is key to almost everything. So you can't predict in that moment whether or not it will definitely fill the final for those folks. But you can make a good prediction and limit expectations. Now, what I used to do towards the end of my, I guess, fully fledged income career, is I used to put my money where my mouth was.  I would go one step further and say what I actually want to do is buy equity in your business and then take that money and spend it on this campaign. And if the business does well, I make money. If it doesn't, I make nothing as well. If your company doesn't grow, doesn't do well, my equity is worthless. So I think almost having so much confidence in what you do that you actually end up being a part of what you're doing and not benefiting unless the organization that you're working with, all the individual that you're working with benefits is true confidence and alignment. So I always saw my clients as partners and I have that philosophy in everything I do today. Everybody I help, their success is my success. I don't make anything from helping people. And they don't do well, then I don't do well. It's that simple. Yeah, I feel the same. I say to them, my end result is you telling me we got a lot of attention from this if I'm doing the top of the funnel part or better, we made money from you, Seth. Thank you so much. Let's do it again. That's my end goal. And without that, I don't feel like I've achieved what I wanted to achieve. And I've had clients hire me to fill the top of the funnel, get a lot of attention. I have a client who is a builder, a building company, a residential building company, and they are the most followed builder now on social media. And they have the most followed TikTok page in Australia and started at zero before I came in. So that's a big accolade. Going back to your life and thank you for the wisdom, what was your biggest setback before escaping the rat race? I think my biggest setback is always just myself. I think we all go through this. I have had many points in my life, a sense of imposter syndrome. And when you come from nothing and you're homeless and you have no education, then sometimes I've sat in rooms where I'm advising CNN on their marketing strategy. And I have had moments where I'm sitting there thinking, well, what do I know? How is this happening? I've had almost like a detached moment where I look up at this. I feel that. Yeah. And I think sometimes in those moments, you either lean into that imposter syndrome and live on the expectation or you get scared and stop thinking big. And so I have the more confident that I get. And the more I realize how the world works, the more I realize, if you're going to think, you might also think big. And the bigger you think, actually the easier it gets. And if you look at how some of the biggest operators in the world succeed, it's because they think big. And people think that running a small company is easier than running a big company. No, it's not. Running a big company is a lot easier. People think working for someone else is easier than working for themselves. No, it's not. That's why anyone that's worked for themselves for a year often will never want to go back working for someone else. Why? You want market research, 99% of people will be that way. They might moan about being an entrepreneur. I kind of feel like... I moan every day. Of course. But you'd moan every day if you worked for someone in a different time. I would moan harder. I would moan harder, Simon. Absolutely. It would be a different type of moan. It would be a mute kill my soul type of moan. Exactly. Because when you moan about your own business, it's actually bringing you alive. It's making you fight. It's telling your subconscious to get on with it. It's an important moan. And I think that's the differential that isn't highlighted enough. When entrepreneurs moan about how hard it is, what we're actually saying is we feel very lucky to be here and we don't want it to slip away. Absolutely. I feel that. And I work best when my back's against the wall and I have nobody else to go, hey, someone above me, can you help? No, it's all me. I ask for help of other professionals in the same league, in the same industry. And that's where collaborative networking in the same field helps. Not competing. I am very competitive too. But at the end of the day, there's plenty of clients for everybody. And we can't possibly all serve every client. Talking about marketing and your blow up on TikTok over the last year, what made you pull the trigger on short form content? Well, I was retired when I started on TikTok. And I was, and I guess kind of still am, somewhat of a full-time parent in my mind. I had a little boy who I adore. And I absolutely love looking after him and spending time with him and felt very privileged that I could do so. But I felt like I needed human connection. I think we all did, I guess, during COVID as well. And I heard about two things. Clubhouse. Yeah, exactly. And so I kind of jumped in, really wanting to socialize when I had time to. And I had time to when my little baby was asleep. And that baby was often asleep on my chest. So I could go on to social media platforms and make posts on TikTok and upload it. It wasn't live really then. And I uploaded content that I felt might be useful to those people out there that were struggling, those that didn't have a job, or those that couldn't find one. I wanted to give them tools to create one for themselves. And it felt good to upload that video. And then I would go live on Clubhouse and talk to people who had issues and needed help. And that felt good. I felt like I had a human connection. And I actually made real friends during that time online that turned into real world friends. And so I guess as now COVID almost feels like it's in the mirror, which is great. I feel like I kind of got into a good habit of putting up content regularly to bring value to the people that I felt needed it and to make me feel useful and make me feel seen. And so like you said about fitness, health, business, financial health, I feel like the same about social media health. I learned that to be healthy on social media, you need to be regular and you need to be persistent. Consistency and patience as well. And patience. Yeah. I mean, I still have it today. I have a video that got 22 million views and I have a video that's had 5,000 views. It is what it is. It doesn't matter. And I think that's part of the reason I've got a video that's got 22 million views, because it took two years to get a video that has 22 million views. I love that. And you build the brand. You build the brand. You build the consistency. You learn how to do it. I'm still learning how to do it. I'm still playing around with it. I'm still making mistakes with it. And I think that's what a lot of companies struggle with. They're like, oh, we want to do the perfect post and we want to make it go viral. That's my issue right now with company clients. They hire me to help them. And then when I give them their content pillars, the ones that are disruptive and different to the rest of their competitors, they go, oh, no, no, no, we can't do that. Nobody else is doing that. And what do you mean? That's a good thing. How do I break through that? Don't try to convince clients to do it. Just do it yourself. And I have done that and it worked and then they took the praise, which is fine because I still got paid. But yeah, it's an interesting one. I think the rise of individuals is quite exciting. I believe that businesses like Google and Facebook are going to get disrupted by someone who's going live on TikTok today. And they might not see it. These big companies won't see it. But you only have to look at little shoots of this starting to happen with folks like the Kardashians becoming the largest makeup brands in the world and so on. Influence and attention is going to beat these brands. And people won't want to use Google anymore. They won't want to use Facebook anymore because they won't know who's behind them. Yeah, they want to create a to get word of mouth from because that's really what it is. They're just using creators. But that's not the same as what I'm talking about. I'm talking about like someone like yourself and the people listening. They can be the next Google and people get their head around this, the influence and connection and the ability now to reach tens of millions of people for free in the next five minutes is mind blowing. It's ridiculous. So you've started making content and you're making a lot of content. You go down the street and doing the interviews and you have a content team now. I would imagine a videographer and an editor or all of the above in one person. How do you structure your social media team to help you produce this content now? Yeah. So just to say, I started out just me.  I remember the selfie walk along. Excuse me. Ask your question. And so sometimes people overthink it. And I know from experience that best thing to do is just start. And as I did it and it got traction, I realized that I personally like to do things in a high quality way. And therefore it's okay to do it initially in a what we call MVP, minimum viable product way. But there comes a moment where you either do it right or don't do it. And I think I love the idea of, and I've done this with every business, you start off keeping costs low and trying to figure out what the formula is for success. And once, because you don't know how long that can take. So you need to keep your costs low until you know what the formula is. And then once you find a formula, then you must invest in scaling up. Because if you found a formula and you don't scale up, one of two things happen.  I'm there right now. Yeah, it happens. And or someone else does it and you lose. Yeah, I'm literally there right now, not burnout, but starting to delegate and expand my help. I've got a helper, an assistant who's a brilliant creator himself. And he's appointing, I'm appointing him as the creative director of my brand. Whilst I run the mill of my consulting and my workshops for how to utilize TikTok reels and shorts for one's business. But I also want to keep my own personal brand going, run the mill of Seth and my connection with the kids. Because my philanthropic goals are, much like yourself, give back and educate them that they can live the life that they've always wanted. Sorry, my dogs are barking for some reason. Moving into the philanthropical stuff as well, what is the biggest thing about your social media that has done for you on a philanthropical level? Well, I really like the idea of making social media have social good. And I think there's a lot of negative about social media and there is a lot of negative to be said about social media. But I want to focus on the power it has to make a difference. So an example would be, for me, two things. One, I don't want a social media following for my own ego's sake. It certainly feels good to have something that's working. But I love the idea that my platform is there to highlight other people's dreams and to help other people's dreams happen. And that's really exciting to me. I can build up a following and that following then can be leveraged to help someone's dream come true. Then I feel like that makes the social media worth it. The other side of it I find really exciting is this kind of idea that let's say I've got 1.2 million followers on TikTok at the moment. Let's say every single one of those people joined me in this give about take idea and did one kind gesture for a stranger today, whatever that is, listened to someone that needed some listening to, bought the person behind you a coffee, did something nice for a stranger. Imagine if 1.2 million people did that today. A couple of amazing things would happen. The people that actually gave that help would sleep better because giving is something if you feel deep. The second thing is the person you actually gave help to would feel good. And the third thing is that person that actually was helped would remember that that's in us and would help someone else. Domino effect would be huge. Absolutely. And so that's why I try to encourage in my community, let's not judge. Let's not judge each other. Let's help each other. Help without expectations. Very powerful. I've made a big mistake in my life under this concept of give and take. Give and take is wrong. If I give someone something and I expect something in return, I've often been disappointed. It's transactional. It's transactional. They didn't pay me the money back. They didn't give me enough respect. They didn't say thank you enough. You know, whatever it they lied to me, whatever it is, you end up disappointed. It's why you end up having follow up sayings like no good D goes unpunished. Well, that's because you had expectation. Right. In fact, the key is not give and take, but give without take. Help someone because it's the right thing to do. Absolutely. And if you can and do it because it will make you feel good if you want to build a selfish element into it. And so, yeah, that that's something I feel very strongly about. And when you asked me about the effect of social media, is that the ability to affect change and affect change in a way that, you know, literally can solve world hunger? You know, if everybody followed everybody's kind gesture today, everybody that wasn't having food in their hand today probably would by the end of the day. That's amazing. So speaking of feeding hands and feeding your own hand as well. What would you say to people who are hesitant to start showcasing their business on on a platform like TikTok? So I think the most important element of social media is that you you enjoy it. And so if if you genuinely don't enjoy doing it, then get someone else to do it or don't do it. There are plenty of ways to get noticed.  You know, sometimes people are overlooking this very simple approach. But social media has the power to reach a lot of people quickly. So make sure that you're not avoiding fear. Make sure you lean into fear because fear is actually an asset. It's misunderstood in today's society. People think that theory is something you're meant to turn off when someone asks you to do something and you feel fear and you can just say no, right? You're not meant to say no, you're meant to say yes, you're meant to lean into fear. It's an asset, originally designed.  You can run faster. You can think differently. It is actually a superpower. So I think, you know, be careful with social media. If you're not doing it through fear, then overcome that fear, lean into it. If you're doing it because you don't enjoy it, that's different. If you're an introvert, for example, maybe write good blogs and post them on platforms like LinkedIn. Learn to leverage your superpower and apply it so it's sustainable. Don't have to do short form content just because that's the trendy thing right now. Do what suits you because long term it's about sustainability. It's about persistence and consistency. I love that. If we can go into the deep dives of the three characters in my mind from your socials, the first one being the guy that you interviewed last week, the one that went really viral, the big one. I couldn't catch his name. David A. The black pill. No, not the chef, the one that was holding the sign. Right. Yes. So all right. So for people who aren't aware, I interviewed someone. I interviewed people every day, pretty much every day in the street, and I asked people what their dreams are. They tell me those dreams and we try to figure out a way to make them happen. That's the premise of most of the content. Now, in the amazing amount of incredible people that I've interviewed in the street, not everyone agrees with my philosophy that anyone can be if they wish an entrepreneur. Not everyone agrees with this philosophy. And I love debating it, right? Because, of course, people will say to me quite often, well, Simon, if everyone becomes an entrepreneur, who's going to pick up the rubbish? And I think it's a really sad narrative that somehow if we give everybody knowledge, that means we don't have slaves anymore. To me, that's what the translation is.   And I think that's really dangerous. And so, however, there are people that have a job that I would consider not enjoyable, that they enjoy. And if they do, then great. And recently, I interviewed a man who was standing, it was actually sitting on a stool holding a sign that said, get a university debt, zero percent interest free for six months, sign. And he was just standing there, or sorry, he was sitting on a stool holding the sign. It was a sunny day, which always helps when that's your job, I think. And I was interested in why he was doing that job and how he felt about it. So we've all probably seen these folks standing in the streets holding these signs. And I thought it'd be interesting to go and ask him. And he basically replied, I said, it's a three minute video, so I'll try to sum up. I asked him, why do you do this job? And long story short, he basically said, I love this job. This is the best job I've ever had. My ambitions is just to hold this sign. I love it. And some people have described this like the Matrix movie. It's like the blue pill meets the red pill. I believe the human being is an incredible thing and that we are capable of anything, absolutely anything. And I do think that a human being, as incredible as they are, being then a replacement for a brick that could hold that sign, a brick could hold that sign up, right? And then I think how amazing a human is, you know, like Elon Musk invented a human tomorrow, it would cost him a trillion dollars and it would be worldwide headlines. A trillion dollars he's made a human, we'd be amazed, he's created a being that can think for itself and then we get them to hold a sign in the middle of the street, something a brick couldn't do, right? Now, I cannot compute with it, but he said he enjoyed it. So there was literally a 50-50 split when I put the video up and I put the video up for a reason. It wasn't my traditional video actually. My traditional video is someone tells me their dream and we make it happen. But I put the video up because I think it's important to have this discussion about the red pill and the blue pill, right? And back to the narrative that everyone will tell you that being an entrepreneur is so hard. The next day, that guy is standing in the pouring rain holding the sign. The day after that, his boss says there's no job for you anymore, right? And so to me, his moment of happiness holding that sign, very important to live in the now, is amazing. But equally, there is an element of me that feels like he's not aware that he can have control. So I attempted to give him control. I attempted to suggest, well, why don't I help you start your own sign business, right? Have your own fishing boat, because people use the fishing boat with energy about the guy that wanted to. Take him how to fish. Have loads of restaurants. I wasn't saying open loads of restaurants.  And he basically said no. I really like just holding someone else's sign and sitting here in the sunshine with, you know, no responsibility. I'm happy. And although I think I was very respectful, but definitely his philosophy isn't a philosophy that I feel is good for society. And I, yes, I, again, in the comments, people were saying, oh, Simon's script looks more stressed than the guy holding the sign. As if having no stress equals a better life. And the narrative I'm trying to push is that we are here to challenge ourselves. We're here to leverage this incredible brain and ability to move humanity forward and create. And the education system on top of the debt system has almost tried to dumb us down into batteries for the system. Robots that are willing to do jobs to please the, without getting into conspiracy theories, but the financial 1%, right? The financial 1%, because everything is driven by economics. And of course, they need someone to do these jobs. And so, but I'm here to tell the truth. I have nothing to gain by telling everyone they should work for themselves. I mean, what do I gain? No one wants to work for me because I'm telling everyone to work for themselves, right? So even in my own colleagues, my own team that you mentioned earlier, I give them all equity in the business, right? Because I feel like that's the only way to unlock what we have recreated is slavery. We have recreated slavery under this context of minimum wage, right? And so all I'm saying is if you are not a slave, I want to give you choice. And here is the option. Here's the education to give you choice. So you can go to an employer if you wish. And that's great. That makes you happy.  And that that video symbolizes that struggle, I guess, that I have explaining this narrative. Because a lot of people would default to, well, he's happy. He's enjoying holding that sign. And I completely understand that. But equally, I was happy the next day not having to hold that sign. And instead being able to take my brain power and help another human being, something he was not able to do, hold that sign in the rain. That's what his boss told him to do. You can lead a horse to the water, but you can't force it to drink it as well. I hardly think my job is to show the water and the horse and the horse that's not drinking and the horse that does and what happens if you don't drink as a horse? Yeah, I have that contrast. I really appreciate your really extended answers and rants. I do have a few more questions. But if you're ticking over for time, just let me know. I did want to dive, do a mini deep dive into Andrea and Davide. But just quickly with Andrea, where is she at now? So I just got off the phone from Andrea before this call. And she had accommodation for the last six weeks. But the accommodation structures just run out. And so she's now back on the streets. And I was just talking to her about how we can get her back off the streets. And it's kind of a trap that someone like her is in, a trap that a lot of people are in. And just for the people listening, I don't care who you are, you're three steps away from being homeless potentially. You know, if something happens to your family, you're going to start drinking. If you can't make your bill payments this month, your household will get reclaimed. I know what it's like to be homeless.  So have some compassion. Now, I cannot control the ridiculous government structure that's in place to help the homeless. And Andrea is caught in that system. But I am helping her break free through a couple of things. I've given her more money today to get accommodation again.  And I am trying very hard to solve, help her solve the problems that she faces. So for example, she can't get a bank account. We've raised nearly 3 million. Let me get this number one. We've raised nearly 3,000 pounds in her GoFundMe that she cannot access because she doesn't have a bank account. So she wouldn't be on the street if the system that shouts that it offers homeless people bank accounts actually offered homeless people bank accounts because she's actually got the money to get a flat, right? Sitting on her public GoFundMe page. Anyone can go and see it, right? But because she can't get access to that, I'm personally funding her situation. And equally at the same time, the accommodation side is very frustrating. And it's a complicated story again, but getting accommodation for someone that's homeless, it's a very strange waiting list structure because there's too many people and not enough accommodation. So anyway, we have done a couple of great things for Andrea. She's taken these things and run with them. We have built her a social media presence in 48 hours. She went from never knowing how TikTok works to having a social media following of 110,000 people, which allows her to create monetization on TikTok, a combination of creative fund and gifting, and as you know as well, potential partnerships. She has a social media presence like no other homeless person in the UK and that community is supporting her. So that we have some structure that at least gives her some income and gives her access. And we bought her a phone so she has a good phone to operate these things on. She can get free Wi-Fi by standing outside certain F&B locations. And so we're almost there though. We're almost there. Accommodation is almost sorted. Access to the funds raised almost in her hands. And she has me and my team supporting her whenever she needs it. It is a frustrating situation the way the homelessness structure is built. And I know it's a global problem, not just in the UK. Very much so. In Australia also. Yeah, it's been an incredible learning curve for me. For someone that was actually homeless, I still don't understand how some of the systems are still so broken.  And we end up in this strange, repetitive, broken merry-go-round. The system isn't set up for you to succeed, but it's set up for you to fail even further once you do. Yeah. It's an astounding thing. And I mean, I've had situations in my mind with homeless, with ideas like, what if we trained the homeless with phones that have the cameras to make content for businesses in exchange for food, first and foremost. Social media is in demand, content is in demand, attention is one of the biggest, more valuable than oil, apparently. Why not use that as a thing? I completely agree. I mean, this is one of the narratives I'm trying to educate people on. People tell me I shouldn't be filming helping people. Well, my point is, if I hadn't filmed what's happening with Andrea, there wouldn't be awareness of what's happening. And that equally, Andrea wouldn't have a community and wouldn't have an income stream. And I feel like we've got to raise awareness. The old system doesn't work this whole like, I'm helping people behind closed doors and not telling anyone about it. It's not helping. That's what I'm seeing as well. And I'm not shitting on these people, but they just go, hey, I'm going to do a good deed today. Here's me doing a good deed. Please. Hopefully, there's going to be some views and followers behind this. It's such a trending thing. And then someone like yourself comes along and goes, I actually want to teach you how to fish. That's the difference. And as well-hearted, these kids are coming out and giving away hundreds of dollars just as a good deed. There needs to be more in terms of that teaching how to fish. And teaching how to fish, you're doing that with Davide. Quick update on him? Yes. So this story is so heartwarming. I saw a man walking towards me with a bounce in his step. And as he walked towards me, I said, what's your dream? And he almost walked by me. And he just turned and said, my dream is to open up a restaurant. And I basically said to him, well, how can we make it happen? And the video went crazy viral. I mean, and TikTok, it got 22 million views on Instagram. I think it's 12 million views on Facebook. It's 11 million views. Just huge, half the population of the UK have seen that video. And so incredible. And then basically, he cooked for me and my team at Entrepreneur House. And the food was mind-blowingly good. And yes, exactly. Which is what everyone wanted to hear. And it was true. It was amazing. And we recorded it and we created a YouTube video about it. People can go and watch it. And then from that, we're like, right, what's the next step to make David's dream happen? And what I really love about what David wants to do is a large part of what he wants to do is build a F&B business that actually cares about the staff. Because most of the F&B businesses, you know, we all probably know how badly treated a lot of the F&B people are.  So David's whole thing is like building an incredible experience for customers, of course. But the restaurant model is about looking after the people that work there. And I really love that it's needed.  And he wants to change that and prove that that could be a profitable thing to do. Amazing. Looking at building a business with somebody else, you were your latest post is about partnering with someone to potentially raise a billion dollar business. Someone that is ahead of you in that scope. How do you know, obviously, besides the success and the experience, that they're the right fit for you as a partner to accelerate or excel you and go the next step further? Yeah. So this question to me is like asking, how do I know the person I'm dating right now is the one I should marry? Pretty much. Yeah. I think sometimes like in business, it's very similar to like your personal life and relationships. You have to date people. And I think people rush into things, but equally, they don't make decisions when the time feels right. You know, like there's always going to be potential problems in a marriage, as there would be with if you teamed up with someone in business. I think the most important thing you've got to do is check out someone's mobile code. You got to understand, no agreement is going to protect you from a bad person. So what you want to do is figure out if this person is good or bad, that's it. And good or bad is subjective, but what matters to you? What's the red line to you? So my first business partner, Helen, I learned something very important about her. We had one month where cash flow was bad. And I said to Helen, I can either pay you or I can pay the staff.  And she said, I will find a way of sorting out my bills. We have to pay the people in this company first.  You know, those sorts of moments where people do cause personal pain for themselves to make sure no pain is inflicted on the people around them is the sort of people I want to be in business with. And so, you know, there's things that happen to determine, I think, mobile code, but you need to look out for it. And that's the only thing you need to worry about when it comes to business partners. Do these people have the same mobile code as you? Are they narcissist or not? Are they going to be fair and reasonable when problems come up?  And that's key. Excellent. Excellent. Okay. What's on the horizon for you in the next few years or months? I will continue to build the platform that I'm building. I will never charge people for help. I will, I will rather go bankrupt than go back on that promise. I am trying to build a sustainable model that helps people who have a dream make it happen. And it's a big task. And I'm going to every single day get better at that task by 1% until I deliver on this fate I feel that I've been given to make sure that anyone that has a dream can actually have the tools and resources and privilege to make it happen. And make sure people have the chance. And you said at the beginning of this interview to actually think about what their purpose is earlier on in their lives. Give them a chance to realize whatever their dream is, it is possible. It is possible. And don't let anyone tell you, we can't do it. You can. And that's what I'm going to spend the next 20 years trying to build. And how would you want your son and your future grandchildren, hopefully to remember you? So I often say this, you know, kids don't do what you say they do what you do. They don't do what you say they do what you do. It is so true. So I would love it if my son remembers that to give about take will make him happy. And if he sees people being kind because of this movement that me in the community behind me are trying to pursue, then I'll be proud and happy. He will be happier. I know it if he learns that having all my money in his bank account so he can buy a Ferrari and do what he wants might feel good temporarily, but actually will not make him happy or the world a better place long term. And I think he already knows this. And so I want him if he watches this recording later to know I'm already very proud of him. He's the most amazing five year old boy ever ever ever known. He's kind and generous and sweet. And I want him to continue to be that way as an adult. I love it. It's a perfect ending to a really wonderful interview. And thank you so much for the chat. I could talk for hours and I know it's morning for you here over there in the UK on a Monday. A Monday morning where the sun is shining and you're ready for the day.  And you have to make sure you make that shift.  Yeah, I've I've managed to do it one hour just a bit over. Thank you so much for your time, Simon. And I look forward to continuing. I'm super glad that I came across you on I think it was Clubhouse we first interacted. That's where I learned how to talk to people and practice and pitch and not even pitch and never call it pitching just the sales thing and just talk my mind. Speak with confidence and compassion and really believe in myself. And that's something I always drive for people with their business. Whatever business that you want to start, you have to make sure that there's some good intent there. All of its good intent. Because if you don't, then you're just trying to make money as fast as possible. One, that doesn't really fulfill you anyway. And two, the people that you serve, they're going to be hard done by or felt hard done by. So I'd love to have an update in a year's time or so. And I look forward to it. And thank you for everybody that's watching. You can find Simon Squibb in the direct caption of this episode. And feel free to hit him up. He's probably bombarded all the time. But a great man. And I look up to him and I'm inspired by him. And thanks again, Simon. Thank you very much. And you're doing a great job too. Keep up the good work. Thank you.


here, especially early on in the circuit, will save you so much of a headache later on in the year. We've seen so many instances of players missing the finals by like five points here, like ten points there. So when you've got the point difference between first, second and third, you know that's something that all the players are gunning for, and I do believe we are ready to go at Foxy Grandpa versus Tekken Master in what could be okay. So it's going to be the same matchup we saw Dizzy versus Foxy play in the match before, and Kung Lao versus Sonya. We've seen that Foxy has extensive experience against Sonya, thanks to his training partner DizzyTT, and it's very common that to get experience versus this kind of Kung Lao, you kind of need to play Foxy to get it. I don't know truly how much experience Tekken Master has. However, much like Foxy, Tekken Master does bring his own unique bit of spice to a character pick, and if these guys haven't really gone to head head recently, it could definitely go either way.  One of these players is going home. The other one to be Hayate in grand finals. Here's that trade. We're seeing a lot more of a full screen keep away oriented Sonya from Tekken Master. Dizzy wasn't quite able to establish this as much big dive kick, but no big punish into a whiff punish of his own. I think he's going to make those mistakes, I guess, at the very least try and make them at the very beginning, but a hard read. The neutral duck on the grab and the down two, it's going to be gone for now, but at the end of the day, that's a win for Tekken Master. He was able to get damage, two crushing blows used in one round, but it resulted in a very, very swift round one. Now a big change here between Tekken Master and Dizzy. We said before, when Dizzy reads a throw, typically he'll just neutral jump or he'll jump out on a read, Tekken Master, very willing to just sit there and crouch. The big payout on that down two, and other such launches that we know Sonya has, it's going to be a big changer here. It becomes a game of big risk, big reward on both parties.  However, if Tekken Master were to release block, he's going to eat forward for breakfast, which is a full combo or all of the defensive bar gone. I love the turnaround though. Yeah, Tekken Master often go for a more defensive game. But he's actually winning it so far. He's trading hit for hit. Obviously, the damage output of the hat is definitely being a bit of a problem right here. Going to get tagged. Okay, that's going to even things up somewhat, but a little bit more damage. I think like literally a tiny amount more the hat is dealing. This might be like 1% difference. Okay, another crouch. Every time Foxy's gone for a grab. Now all, that was definitely, that was one of those floors box. Definitely one of those floors box. Oh, they can wake up fatal blows seeing the Z hat. Tekken Master not going to let that one slide. This won't kill, but it's going to get him real close. Tekken Master, the entire match has just been absolutely not shy of blowing through all of his resources and every single throw Foxy did every single one Tekken Master actually ducted. That was three for three. I have never seen that happen ever. No, but this I thought this is just the kind of player that Tekken Master is. He is not afraid to just make the read, dedicate to it and then accept his reward. We saw it when he played against Bio. Yes, they know in the cano. And that's a big part of how that matchup went because he was able to just read the grab, crouch the grab, and that was that. And he's doing the exact same thing now against Foxy. He's playing this matchup so well. And now he's up to go a little bit more aggressive. Like if you have all of the resources now going down to why not just try and press the advantage a little bit. Now he took the life lead. He can go back this retreating style box. He only really had a chance at the second round because he had the life lead to begin with. That is not the case here in the second game. All right, confirmed. First time. See that? Yeah, no breakway. All the roll, but no punish. I really love that. Tekken Master looks fully ready for this matchup. Now Foxy's trying to enforce more, but oh my God, another one. How many times is this man going to guess right? Oh, that's going to be enough damage as well. Of course, Sonja. Tekken Master is doing so much damage. Tekken Master, his reads have been absolutely off the hook so fast. I have never seen one player make so many reads and there it is, the second hit. I think he's literally crushing every time because he hasn't he hasn't eaten every forward four either. So he's he's making the read dive, kick, quick, punish, but obviously he's a lot more because he was caught in the air. The Amplifier is not going to do a massive amount of damage. All right, there it is. I'm honestly surprised that Tekken Master did the first throw. The first throw you see connect. I just took one and a half games to get there. Oh, I wonder if Tekken Master was going for the flawless block almost on that jump in. We're seeing a lot of people fail to add the other jump kicks. I wonder if flawless block is going to be his go to fail blows and play dangerous territory now. Foxy gets to grab a big risk, but if he hits a fatal blow, he's still in a wonderful position now. Oh, that last minute jump kick. I wonder if Tekken Master was going for the ante. You saw Foxy again, sit there and block trying to pay out that fatal blow. The trade game begins again. Trushing blow on the energy ring has gone now. So that's not going to be in play. Foxy's not to worry about that, but I don't wonder how things are going to go. As long as he has in play, it will go, whether coming out trades or not. Block on the overhead and there it is, the mid. I wonder if that Tekken Master is actually shy of making those reads because he has breakaway. Oh, for sure. No, we saw that again at CEO as well. I play as really willing to use those resources to good use.  You can breakaway. Reactionary dive kick. Oh, preemptive. There's the low. Well, oh, merely it's a lifeline, isn't it? If you have your breakaway available, you can make that one giant read and actually kind of, you know, get off Scott free for it, in essence. Oh, there it is, the reactions. I want to get another down three. There it is, the poke. Oh, okay, another short hop coming out of Foxy. Oh, that's it, firm. Tekken Master is going to get a second game here. And he's just playing around the up post exceptionally well. I'm really impressed with how Tekken Master is approaching this matchup. Well, it's a combination of making the right decisions against, you know, obviously, like the mix up that we know Foxy is trying to enforce, right? It is now becoming a bit more than just the middle of the flow, right? You know, throwing in like the pokes. Tekken Master knowing when Foxy is likely to go for the down threes, challenging with his own, because Sonya is down three on here, obviously gives her offense a chance to open up. Tekken Master is just playing around it really well. A lot less of a full screen oriented game that time as well. Game one was very projectile heavy for a lot of time, but this time, Tekken Master getting a lot more close. A closer game because of it, I feel as well. But still, Foxy now two games down. Tekken Master one game away from getting that run back against Hayatane. Grand finals.  There's the block. Oh, he tried to punish. That's unfortunate. Overhead's going to catch him as well, pulling him down immediately. The crushing blow comes through once more. I mean, Tekken Master working on the verge of a 3-0 here and loses finals. And the range, of course. Tekken Master looking to block. There's the patience. And there's the hesitation from Foxy as well. He's now leaving the gaps. He's trying to get Tekken Master to poke so he can block. And there you go. Wonderful environment interaction. Oh, sensible screen. And again, another drone drop coming through. The range advantage is definitely making a big difference in this matchup. Yeah, Foxy, he's doing what he can, but obviously he's a character that has to get in on this zoning. Tekken Master sitting there and blocking the forward 4. Taking it down 3. Not able to get much off it now. And Foxy starting to bit by bit. Shizzle his way back into this match, but he's drawing on danger territory because the jump kick not ready. Oh, has it not in the end yet? Blocks correctly. And now he's going to find and get the kill. And Foxy messing around not at all. We're going to guarantee it. Use the fatal blow. We have to take a round and we need it now.   It's definitely worth it.  But again, right, he's still got crushing blows, locked and loaded. He still has them. He doesn't need fatal blow to make his game work. I mean, that string that he punished it with could have crushing blow. He opted to use fatal blow instead because that was less vital in this matchup. But it was a clutch block as well. You know, Tekken Master, he committed to the 5050 into the fatal blow. If that connected, that would have put Tekken Master a match point. So much pushback on the energy ring to it. Absolutely wonderful for establishing that space. Dive kick again. Oh, 4-4. No defensive bar this time. Breakaway is impossible. The escape failed. Still locked and loaded. Oh, good Tek. I love the Tek. Overhead. Oh, he goes for the cancel instead. Whether that was a drop or not remains to be seen, but it's going to be good life all the same. Oh, we got under the ring, but the knowledge, the wake up, the mid, no crush from Tekken Master. Oh, he finally does it. Failed blow. That's enough. That's going to kill. It really has been the running theme of this set that almost every time Foxy goes for the grab, Tekken Master gets it, and it was a, you blocked the forward force. Surely you're not going to do it again and purvelled you again, friend. Match point. Tekken Master. Oh, Foxy. Okay, there's the kick in the air. Oh, just the max range back one. Come on, Tekken Master. Down three. Unfortunately, there's not too much for him. Trying to interrupt the gap, but taking a lot of damage for it. Working his way in. The forward force is going to get blocked. Tekken Master enforcing his turn. There's the mid. A really good option because it's going over that down three. I mean, no Foxy kind of really needs to get his offense started, and there's the low. Foxy's not too worried about it, but that chip damage is going to start to really hurt the ring one at a time. Man, what a, what a favorable pick there. Tekken Master. I love this choice. It's been so good for me to smash up so well back to the wall, but it's okay. Get back down, apparently. Oh, this might be it. Oh, there's a block of the diving, and that's going to be it. Tekken Master eliminating Foxy Grampa from the tournament.


Live from Boston, Massachusetts, extracting the signal from the noise, it's theCUBE, covering Red Hat Summit 2015. Brought to you by Red Hat. Now your hosts, Dave Vellante and Stu Miniman. Welcome back to Boston, everybody. Stu and I are going to wrap up here at Red Hat Summit. We're at the Heinz Convention Center. A lot going on here. Keynotes, theCUBE has been running all day. We got a crowd chat going on at crowdchat.net slash Red Hat Summit. Check out siliconangle.tv. All the videos from theCUBE will be up there from here and other, you know, zillions of other shows that we've done. Check out wikibon.com for all the research. Siliconangle.com has all the news of the day. Lots going on, Stu. Lots going on in infrastructure. This is kind of cloud and Paz week. We saw our pure scored EMC, CMO, all kinds of little chatter going on there. Maybe we should talk about that a little bit. It's sort of a tangent from this show, but this really is sort of Paz and Cloud Week. We're at Oracle on Monday, Docker, Con on Monday and Tuesday, and now Red Hat Summit. The timing is not coincidental, right? I mean, the market forces are coming together in a way that really underscores that the time is now for these trends, these technologies, the compression of the cycle is happening in front of us. So Dave, you know, we've been on the road for almost three months now and we go to so many of these different shows and just reflect back for a second because there's some shows I go to and it's like, you know, they're talking about like a product or a couple of products. Some, it's kind of an ecosystem. You know, some, it's kind of a vision. You know, this show has a very different vibe. It's my second year here at Red Hat Summit. You know, the atmosphere, it's kind of laid back.  You know, they're not wearing button-down suits. You know, they've got the Red Hat cufflinks, the red shoes or, you know, heck, the emcee for the show's got a Red Hat tattoo.  You know, we're going to interview and Jim Whitehurst tomorrow. I'm really excited about that. His, you know, business background, him teasing apart, you know, the open source ethos and how Red Hat really helps to catalyze the marketplace. Talked about it in their intro today. The network effect that Red Hat gets by being part of the open source community, helping to drive that change is immense. As you look about what is, you know, relatively a small company. I think he said, what's it valued at $15 billion now? They're targeted to do $2 billion worth of revenue this year and I mean, a major player and a lot of pieces of infrastructure in this application change. The word that I heard out of the analyst session today was that what Red Hat wants, is Red Hat wants a seat at the table and a seat at more tables and more strategic as to where they play. So it's not just, you know, a Linux company and, you know, we've lived through kind of this Linux revolution. So, you know, people at this conference, I mean, this is, you know, ground zero for really the open source revolution.  So your first time at the show, Dave, I'm curious, you know, what you've gotten from the vibe so far. Yeah, but I mean, I'm kind of feeling like I'm late to the game, right? But I've certainly watched the Linux progression that was there in the Unix open system days and the promise of Linux was always that it would, you know, sort of be the single platform of binary compatibility and that sort of never happened. As Paul Cormier was pointing out, it became, you know, stovepipes and then, you know, the kind of the same thing happened maybe to a lesser extent but similar in Linux and we're hearing, oh, well, this one doesn't work with that one and IBM's got its own and Oracle has its own. But the ball is moving in the right direction and the direction is clear, it's open. And it has been, frankly, stew for 20 plus years. The interesting thing to me is it's now pushing down into the infrastructure. When you look at what's happening with the software defined data center, software, what we call software led infrastructure, seeing open source, I mean, Sun tried this in storage. Sun tried to do a Judo move on EMC and said, okay, let's open source storage. That was sort of Jonathan Schwartz's move.  But in fact, Red Hat is attempting to execute on that and, you know, given the state of cloud and open systems or open source today, looks like Red Hat has a much better opportunity than Sun ever had. Yeah, boy, David, it's funny, you look back at some of the things we're doing, I mean, Solaris containers. We're there at Sun. Architecturally, it might not have been the best of the time, but some of the ideas that they had at Sun, we're delivering on today from a lot of environments. I have a lot of friends that worked at Sun back in the day and what they did in storage, what they did networking. I mean, Java, there's so many things that came out of some that have now proliferated. But yeah, as you said, Dave, Red Hat is here, has a play in a lot of environments. They've built a robust ecosystem, but it is different, it's a different partnership than some of the other shows that we go to.  It's about co-creation, it's about participation with the users and their partners and everyone else involved because they're all contributing to the code and they're all contributing to it. And Dave, I tell you, in the keynotes, I'm sometimes a little jaded on these keynotes. I do love some of the messaging they talk about, you know, how we're improving education, how 3D printing can help, you know, create prosthetics. I mean, those are, you know, phenomenal use cases to help make a better planet. So, one would hope and think that Red Hat, at this point, is pretty much acquisition proof. I mean, it can remain independent at $15 billion market valuation. To me, this industry needs an innovator like Red Hat that's growing at 15 to 20% a year that's expanding its dams, getting into new markets, pushing the old guard because essentially still we have an oligopoly in the enterprise. It's, you know, we know who they are, IBM, Oracle, HP, Intel, Cisco, Microsoft, SAP, EMC, VMware. Right, did I miss anybody? I mean, those guys pretty much control the chessboard.  I guess Dell, throw Dell in there. So, you need a company like Red Hat that's going to guarantee continued innovation through the community. And the other observation is when you're a company that's growing up from a smaller base, you can create a business model that is profitable, that doesn't rely on a perpetual license model, that doesn't rely on an upfront big chunk of cash. You're seeing the shift in some companies now. Oracle's a good example, shifting from upfront perpetual license to a ratable model. Well, that's painful for a lot of these big companies. Red Hat doesn't have that problem, they don't have that baggage, and so they're very comfortable with their margin model. Margin model is actually quite high, but they're comfortable with that ability to give it away for free and make money up on the back end. Hortonworks has a similar model, but it's not profitable yet, it's just early days. It's still intriguing to me that we don't see more of this given all the open source innovation, and I suspect the answer to the question of why don't we see more billion dollar software companies that are pure open sources because the market is very, very fragmented. Linux was the one sort of area that allowed Red Hat to consolidate around that OS and build an ecosystem and a product suite around that. And one would think that big data, a dupe is potentially big enough to do that, we'll see with Hortonworks, but even Cloudera, who started all the big data movement, decided to go with a hybrid model, an open core model because it saw that as a faster path to profits. And I think unquestionably, it is a faster path to profits, but the question becomes the long game. Who wins in the long game? Can a company like Red Hat get to the point where it can be beyond a couple of billion? Can it get to be 10, 15, $20 billion company and attain that incentive, at that point where it can attain that market power of the cartel? Yeah, it's a great question, Dave. And one of the things that helps Red Hat where they're going is the developers, Dave. So Linux is something that most developers are familiar with and it really is the, you talk about skating to the puck, it's like the pucks kind of come back into a realm where Red Hat plays here. The challenge is, how does Red Hat actually monetize all of this? So Red Hat's a leader in OpenStack, but where are we actually going to create value and revenue inside OpenStack? Is it going to be a distribution model like we saw with Linux? Absolutely, Red Hat customers, if they're expanding into OpenStack are going to look closely at what Red Hat's doing, but maybe I just go to Rackspace and I start consuming services from them. Maybe I go to an IBM or an HP or a built OpenStack solutions or I buy storage solutions that are leveraging OpenStack. How much money can Red Hat actually make there? And OpenShift, we just had a phenomenal conversation with Amadeus there. Obviously they bought into the Linux ethos, that they're doing a ton with it, but it is a challenging market. I think Derek Collison really laid out where the Paz marketplace is and definitely there's opportunity there, but is it billions of dollars for Red Hat? Can they monetize that? Back to the OpenStack, even Dave, while Red Hat's doing a ton there, most companies are using, in the development opportunities, they want free Linux. So they're using Ubuntu, they're using CentOS, which Red Hat bought. Red Hat is when it goes to production. So how much does Red Hat contribute before they start reaping the benefits from the revenue side? We said they want free Linux. Explain that. So they don't necessarily want to pay for all the wrapping support and everything like that because when I'm just developing it, I don't necessarily need the care-feeding, patch-up grades and things like that. I'm playing with it in a sandbox. But can I get that from RHEL? Or can I get that from Red Hat? So absolutely, they have Linux distributions, but am I going to pay Red Hat for that subscription service? Is the question I had to, not whether or not Red Hat's going to be there? No, but can I get the free version and not pay the subscription? Sure. So what's the difference? Why is, I mean, if people talk about Ubuntu, I mean, somebody told me a couple of years ago, Ubuntu is going to disrupt Red Hat. Red Hat keeps growing like crazy. But canonical, we've had, you know, execs on, what's your take on that? Yeah, so I think we're going to dig into it, tomorrow probably with Jim. It was a good case study in the book actually because there are customers that are using RHEL that aren't paying for the subscription. So there's companies that are using other Linux's that they try to get onto them, customers that are using it kind of for free and will run into environments where they want support. They need to, you know, move to reasons why they would have it or there's customers that paid for it before that let it lapse. You know, we all have, you know, understand the subscription models as to how those work. You know, Red Hat has to prove as a subscription model, you know, why they have value, why the customers want that. They've got a pretty good renewal rate, as you said, they're growing at a sizable clip and that subscription is, you know, the main thing that they're doing. I mean, Dave, Dave, you've told me many times, you know, subscription is, you know, it's that new client acquisition and that growth of what you're doing and then expanding where they can add products onto it, things like CloudForms, OpenShift and other pieces that they're going to develop. Well I think it's a business. Red Hat can get huge operating leverage because if you look at the financials, their renewal rate from a revenue standpoint is over 100%. So they're able to cross sell, when they renew, they're cross selling new PAS services into their Red Hat Enterprise Linux subscription base and the average price is going up. So they're able to renew at a higher than 100% renewal rate, if you make sense, what I'm saying, right? So, and their gross margins are very, very high. They're software like gross margins, notwithstanding they have some training their training is like any services gross margin, 30% but their subscription gross margins are software like gross margins. So this company as it adds new services, you know, can be very, very profitable. The challenge for Red Hat of course is TAM and that's why the Cloud, that's why they love OpenStack, that's why the PAS announcements, that's why they're acquiring companies like Gluster and going hard into new areas like storage because they need to expand their TAM as you get to be a bigger public company. People want more, you got to feed that beast. The TAM is pretty big, you know, it's a very, very large opportunity for them. So the big question I have, Stu, is it coming off the sort of Oracle, Docker and Red Hat Summit this week. So coming off Oracle, the story is end to end from silicon all the way up to the app. We're going to give you the full stack, fully integrated, it's going to run better, it's going to be more reliable, it's going to be faster, it's going to be, you know, more compliant, better security and logically that makes a lot of sense but we heard from Gitmer that the open source community is going to be able to replicate that capability. That's going to be an interesting thing to watch. I think for someone like Amadeus who seems to be, you know, very much focused on open source, I think that they are going to be, you know, going to make it a requirement. You know, we've done surveys that show about 15 to 20% of the people say, we've got to have open, open source, sort of open stack type of environment. Others, the big chunk will say, you know, maybe what, 50% will say, we're willing to trade the threat of lock in for integration and function and reliability and comfort.  Well those undecideds, you know, could sway into the open source camp and that's obviously good news. I think that's what's going to happen. I think the proportion of organizations that are going to rely on and ultimately insist on open source is going to increase dramatically that to me portends well for the integration story. It's still going to be harder to get that level of integration from the open source community for some time. But really that's the advantage that these guys have, is that ability to leverage the community. Yeah, so Dave, just a comment on that. I mean, the architectural discussion I've had for most of my career in IT is, you know, do you build in hardware or do you let software take over? And over the long haul, software always wins because you've got the power of Moore's Law there. And even if you can get a temporary advantage from hardware, that hardware, you know, will be caught up because of what Moore's Law can take over. I think in many ways, if you talk about open source, you know, if I've got the network effect of community and I have hundreds, thousands or millions of people contributing to that effort, you know, you can do much more than what can be done inside any single organization.  And we all know that there are many more smart people out there, you know, than just what you have inside your organization. If you can tap into that, that is hugely powerful. That is the wave of open source.  And absolutely, that's where, you know, most of the innovation is happening and even the companies that are building the whole stacks, boy, they're baking in a lot of components that they get from the open source community. Talk about companies, you know, Google was built on open source, you know, Amazon leverages a ton of open source. They might not be, you know, in many ways they're so different from Red Hat who contributes back 100% of what they do, but everyone is reaping the benefit from open source and, you know, that's part of the, you know, huge benefit of it. Yeah, and then the other interesting, I think sort of storyline here is, we're seeing, and we heard this this morning, we're seeing that, you know, seven, eight years on what happened in the hyperscale world hits the enterprise. Question one, is that cycle compressing? As you get all these enterprise companies trying to replicate what Amazon, Google, and Facebook, and Microsoft are doing, will that cycle compress number one? Number two is everybody's making the assumption that, you know, hardware doesn't matter anymore, and I don't agree. I agree with Tom Rosamill, infrastructure does matter. The infrastructure, you know, we don't want to see it, but the plumbing matters and it's going to affect performance, it's going to affect reliability, availability, recoverability, and so, you know, we know, Stu, that the hyperscale guys are doing a lot of custom stuff in hardware. Meanwhile, the enterprises rotating to so-called commodity hardware. I can almost guarantee it's going to come back. You're going to see more specialization. And Dave, you know, we've spent a lot of time batting this one back and forth because a lot of it, it's integration and leveraging, you know, commodities, a bad word, standardized components. Even Amazon, you know, my take on it is they hyper-optimize their configuration. Sure, they've got two guys that spend, you know, their every waking hour trying to, you know, tweak a power supply to get, you know, an extra 1% power efficiency or save a couple cents off it because they can get millions of dollars of savings if they can do that at the scale they are.  They're taking, you know, standard networking chips, standard compute chips, building it into an environment that works in their data centers rather than a general purpose environment because that's the challenge we have today is, you know, if I'm a server manufacturer, you know, it might need to sit in a pretty cold data center or a pretty hot data center and data centers around the world it also for different sorts of voltage as opposed to Amazon can say, I'm going to buy something, I'm going to build, you know, 10,000 or 100,000 nodes of it and I only have to build it for one environment and therefore they can have much tighter requirements. So I mean, Dave, I'm a hardware guy by training so absolutely I think it does matter at some point especially that integration point that we have. So I think it can be done through testing, through, you know, well-defined interfaces and, you know, that pull of open is going to be hard to fight. Well, but the model is how you control, deploy, you know, provision and manage that infrastructure and that will be done, is being done, must be done through code and then the next wave as Furrier always talks about is, you know, data as the code and so will the data prescribe, you know, what workload, what app, what gets put where in a truly heuristic model? That's always been the holy grail of IT. It's really the only way you're going to cut labor out of the IT. And we're seeing that with Converse Infrastructure. It's sort of the beginnings of all this. That's just going to accelerate. So, but so back to Red Hat, Stu, good event, but roughly 5,000 people here. Yes. Lot of developers, lot of people in the partner ecosystem, great keynotes, all Red Hat and partner, right? No outside guys, no Condi Rice, no, like big names, no Bill Clinton, is that right? Yeah, no, no, no. So it's, you've got to have somebody with the open source ethos to contribute. Kind of reminds me of, well, kind of reminds me of re-invent in a way. Lot of good Amazon content. Lot of good customer content. Dave, you know, probably the top two developer friendly shows that I've been to. Yeah, that's a compliment. If you look like re-invent, you're stoked, right? All right, I think it's a wrap, Stu. We'll be back tomorrow. We kick off the keynotes at 8.30 AM, Eastern Daylight Time. Stu and I will be back on it a little after 10 o'clock with our kickoff of day two. This is theCUBE. We're live from the Heinz Convention Center in Boston. This is Red Hat Summit. We'll see you tomorrow. Thanks for watching.


What's going on everybody got Kyle and Shawn here with late in sports cars. Oh boy, Jacob's winsters became a member Yeah, Kyle and Shawn here late sports cards. We are ripping. This is a Bowman sterling four box case 24 this time I have Alberto O with the Yankees and a's Alex E has the Cubs Alexander H has the Marlins Brian L with the Nationals Edward has the Brewers Eric B with the Phillies and Astros James a has the Dodgers Padres Jeff s excuse me. Jeff s has the Guardians and twins Or sorry get Jeff s has Guardians Jeff T has the twins Jeremy s Cardinals Jeremy T red Sox Kenny cave d-backs Larry has the Rangers and Tigers Lynn F with the Royals Matt K White Sox Matthew W has the Mariners Matthew P has the Padres Or sorry pirates Matthew P as the Pirates Michael R has the Mets and Rockies Paul M has the Orioles reds Tim T with the Braves Rylan has the Giants got Wayne P Ray's Wayne C J's and William s with the Angels And these these memberships are flashing. They keep going up one at a time. I don't think it's gonna stop for a minute Thank You Jeremy buying into a three box mixer and Ron buying the Mets and Bowman curl appreciate you guys So looks like our next one with spots to go with select basketball just got five to go on it five to go on select basketball All right. Good luck guys Box one. Oh boy Oh I'm out to get my burners burners in the chat so I can get a couple more memberships I have to get all my burners in the chat Jake got like five memberships gifted to him. That's wrong. That would be awesome wrong. That would be awesome Hey, good luck Alexander. See some Marlins here for you Justin Crawford Jcyong to 100 start us off is Nelson Rada Angels on the prospect auto rada to 100 Nolan Gorman, I love that parallel to 100 the Sterling No, Scott. We are it's not filled up either way. So we're a We're still a bit away from the from the Star Wars gold It is Jcyong nice one there Tigers Tigers Josh Young's little brother there Jace to 50 on the true gold and Jacob Barry. There you go Marlins to 150 there we are Marlins on the Jacob Barry to 150 Yeah, sir and Mikey Romero No, I got you Scott. I got you my man I'm just saying that it's not it's on the schedule for a little bit later after basketball after basketball Yeah, guys 10% off coupon code for everybody who just got gifted a membership Definitely take advantage guys. It is only good till midnight tonight can go through anything Anything that's already listed on our site all the way through Sunday So we got Sunday Funday football got a Bowman mixer on Saturday. We've got certified football release day tomorrow So, please do check it out guys before midnight tonight. You want to get anything going? There's a nice one there Jason Dominguez the 25 on the blue This one there for the Yankees and rain don't cone for the Dodgers on the base auto nice one there Dodgers Kyle Stowers and Kim and arrow The island's been so good this year even off the terrible team. He's been so good Yeah, I drafted him late one of my lease like late It's ended up working out. It's all as there's the 150 hunter-brown minidine and Ricardo Cabrera on the Reds auto Cardo Cabrera DL Hall tovar Yeah, a lot of the most of times tops tops baseball will be a lot of on-card autos for the most part There's a Michael Harris rookie To 100s Joshua bias for the Cardinals and gold is Gavin Cross on the true goal for the Royals true gold Gavin Cross Gonzalez and Jordan Beck Ready box number two Luck good luck. Come on super Come on triple auto. Force is at the pub all day man. He's ready to go He's ready to go. I asked him if he wanted one of the beers while he was ripping fanatics He didn't want one He didn't want one Thank you Andrew taking the Cardinals and one of their origins later. Thank you Phillip buying a few spots Grabbed one and select grabbed old miss and dual-case MLB for later on and thank you Tom grabbing a few personals Should be able to get to those tonight Tom should be able to get to those tonight Anthony Volpe rookie and Cam Collier on the auto there for the Reds To Jones DL Hall force freestyle. I'm kind of in on that kind of in on that to 100s gonna be Jason Dominguez for the Yankees and Jace young nice one there Tigers the 125 on the wave auto on the wave auto and Jet the Met Yeah, I mean a lot of people say don't great one-on-ones, but I've never never been on that boat Pretty house to 150 is a mini diamond rookie Josh young for the Rangers and Simon one on the auto Simon one Mets Tomorrow Johnson Spencer steer Mini box for say Michael Arroyo base Otto Mariners Yeah, I'm the same way Steve. I just I've graded a few But I don't have any any real hard stance on either way if you want to grade it then grade it I mean There's a personal preference if you're trying to sell it for more I don't know if like a unless it's a 10. I don't know that it would sell for more But couldn't hurt to 150 is or 199 junior Caminero refractor and Otto is Zack Neto for the Angels Zack Neto Kunya Righty guys two more Sterling Next up we'll have prism draft basketball going on next prism draft basketball just a few spots left in Select basketball then we're on to Then we're on to Star Wars and then football Masataka Yoshida to 150 is DL Hall on the mini diamond and Reggie Crawford on the auto their Giants Reggie Crawford nice auto man. His is so clean Vargas Yeah, that's pretty much Shane. That's pretty much exactly right The Mingas got a Brady house there nationals on the base auto Caminero Muncie parada Yeah, I had a Had a super fracture Tati's die cut that actually graded pretty decent So that one could have got a really bad grade because it had a ton of corners, but So 199 got a Kyle Stowers rookie and Mason hour on the auto for the race Mason hour Cavalli and Stowers Yeah Yeah, if you want it graded absolutely, yeah Absolutely nothing wrong with that even authenticating it just so it's protected a little better. There's a Anthony Gutierrez for the Rangers Gutierrez on the auto Hunter Brown Garrett Mitchell rookie for the brew crew righty guys get some um get some draft basketball going next Auto is Willie Faunas for the Mets Faunas Willie no gloves Francisco Alvarez, Vakara. Alrighty guys last one here box number four. This is Sterling at 24 Vientos, there's a auto Henry Bolts for the ace Henry Bolts Jackson holiday and von Grissom rookie. There's a Sterling to 100 is a Samuel Munoz for the Dodgers number 200 Oh I like that I like that and auto same as a Vala. That's going to the Padres same as a Vala Muncie Parada You jody taking one in select. I think we got four to go on select Gonna be our next one with spots Three to go three to go on select. Thank you guys There's a vault be rookie Alec Burleson gonna be rookie auto for the Cardinals number to 150 on the refractor Yes, sir Andrew Jones Refractor to 199 Yasser Mercedes and to 100 nice one there rain don't cone on the auto Dodgers Rain don't cone to 100 Josh Young and Coloss butterfly consultant To 75 is jet the Met Jet the Met and on the back we have an Eric Brown jr. Auto for the Brewers Eric Brown jr. Grochans and Ruiz All righty guys that will do it for bowman sterling four box number 24 Pyt let me uh do a quick auto recap and we'll get moving on to basketball now Eric Brown jr. Brewers, samy Zavala, Henry Bolts, Faunas, Gutierrez Our brady house Reggie Crawford netto for the Angels had a Royo Simon Juan, Cam Collier, Ricardo Cabrera, Dom Cone to 100 Rada had to 150 Jacob Barry To 125 JC Young to 50 was Gavin Cross to 150 was Alec Burleson and to 100 rain don't cone for the Dodgers All righty guys, we'll get that one upload to youtube and go on to basketball. Let me just a moment


So Australia is facing a crisis. Around 25% of young children are living with overweight or obesity. Now that impacts a young child's immediate and long-term health outcomes, which puts enormous pressure on society as a whole and our health care system. So as an implementation scientist, I am responsible for identifying evidence practice gaps. So that's looking at where does usual practice misalign with what evidence is telling us. So my work with the Heart Foundation, my team has been able to support child care services to implement Munch and Move, a New South Wales state obesity prevention program. So in New South Wales, we've reached over 70,000 children to improve their physical activity and healthy eating behaviours while in care. We've been able to achieve this impact by combining implementation science with technology, which allows us to disseminate our programs faster and with more reach. Online resources such as web-based programs and apps that we've developed all make it easier for our educators to implement these healthy eating and physical activity programs. As an early career researcher, I've been really fortunate that my research has been recognised at a national and international level, even as far to inform training packages and policies by the World Health Organization. My hope for my work is that it can continue to support young children to leave healthy lives, but also that the methodology and approaches I use can be adapted to address other health behaviours. I'm Dr Alice Grady and I'm a proud University of Newcastle, alumni.