Hey what's going on guys, welcome to a new series. So in this one, every single week I'm going to be reviewing subscribers Shopify stores. So the reason why I want to do this series is to help people improve their stores and ultimately see a bit more success. When it comes to designing and putting together a Shopify store, web design, product descriptions and branding ultimately, then if you have zero experience then it's probably fair to say that the first time you do it, it's probably not gonna go down too well. And if you wanna be successful in this business then you have to do it well. It's one of those imperative and crucial parts to your business. Think of your Shopify store, your landing page, your product page as like your first impression with any potential customer. Obviously the first point of contact is them seeing the ad that you're running and if your ad does a good job and entices the potential customer into clicking your ad and going to your website that is then your first impression with that person. Give off a good impression and they're gonna stay on your store, consume more information about the product and potentially buy it. However, give off a bad impression and they're going to leave and probably try and buy the product somewhere else. Think of it as like anything else. If you're in the market for a new car and you go to a car showroom and the salesman comes over and he's just not a very nice person or he doesn't give off a very good vibe, chances are you're not gonna buy a car of him. If you're at a party and somebody comes over and introduces themselves and again they have traits about their personality, whatever it may be, but ultimately you just, they're not your kind of person, you're probably not gonna end up making friends with them and you're probably gonna look for any excuse to get out of that conversation and move on. Your Shopify store is no different. When somebody comes onto your store you need to have a clear identity that is in line with the type of person that you're targeting. So this week I'm reviewing a generalized Shopify store, drop shipping store, so a general store is a store that sells products from lots of different niches, so it's not just one particular one, it can sell products from the home niche, products from the dog niche, from the gadget niche, bathroom niche, whatever it may be. The store in question is called minimal.com. This is the homepage, this is the home screen. So initial impressions, it looks like a really kind of minimalistic, professional, luxurious kind of store. They use it like a thin capitalized font which again gives off that sense of kind of like authority and identity. I would expect these guys to be selling quite unique and expensive one off products. The logo looks nice, it's got a bit of an orange tint too which is okay, I'm all right with that. However, the fonts they're using looks very similar to the fonts that got in their menu items at the top. So all in all it's given off quite a nice feel at the moment. I'm not a big fan of the use of the emoji in this sense here, I think it's a bit out of context or a bit out of character for this store given the kind of home image that they've used. I also don't like it when stores use things like this hot sale. When you use hot sale or daily pics or discounts or big bargains or that sort of thing, instantly it devalues your brand. So if this store was mine, these would be the first two things that I would change. So initial impressions apart from those couple of things are very good. I expect it to be selling quite expensive and well put together quality products. And when we scroll down, this is what we have. So you probably didn't see this coming. I didn't when I first took a look at this store because this section here is so messy, it's so bold, it's so in your face. It's giving off a completely different impression to the initial hero image here at the top. You're gonna hear me talk about identity a lot in this series in these videos because it's super important. When somebody comes onto your store subconsciously they want to know who you are and what you're about. And by having a consistent and kind of uniform branding throughout the store people instantly either feel more comfortable or feel like they smell something a bit fishy and something's up, something's not quite right here and ultimately end up leaving. So whilst I'm not a big fan of this section your homepage ultimately speaking isn't gonna be the difference between success and failure because if you're running direct to targeting ads you're gonna be sending people straight to a product page. So let's do that in fact, let's choose a random product. So let's go for this extension force here and this is gonna be the page. This is gonna be the first impression that a potential customer gets when they come to this store. So I wanna try and make this series as interactive as possible. When it comes to store design and it is quite subjective I'm just giving my opinion based on my own experiences the most important factor to any product page is whether it converts or not. Doesn't matter whether I think it looks good or bad. Doesn't matter whether you think it looks good or bad. If it converts and it's profitable then that's all that matters. So that being said, I'd love to get your guys' import. Let me know in the comments section what you think to this store once you've watched the video. Give it a rating out of 10, let me know what you think. Maybe I'll give you my rating at the end if you stay tuned until then. So first things first is there's quite a lot of information going on on this page. There's lots of different fonts, lots of different colors when you take into account the imagery they've used. These look like stock images taken from AliExpress which is not a good idea to do in my mind. If they were really serious about making this business work, making this product work and it wasn't just a case of trying to pump and dump it and make as much money as possible, as quickly as possible then what I would actually do is redesign all of these, import them into Canva, get rid of this text and then put your own text in there that matches the fonts and the feel and the color schemes that you've got on your website. So because I've used quite a kind of minimalistic, modernistic, professional look initially, I'd probably stick to that, I'd probably just have the product in a blank background, just stick to that so it's in keeping with the rest of the store. The next thing they do is when you flick between these two, what's the word, variants, when you flick between these two variants. Number one, some of the words are capitalized to some aren't, I think it's really important that you either do one or the other. So you got a new 1080 plus 360 rotating spout single mode effluent and then you've got a swivel nozzle dual mode effluent. To be honest, I don't know what the difference is between these, so you're expecting a customer to read through and find what the difference is and already on board, I can't be bothered to spend my life finding out what the difference is. I'm just gonna leave, I'm not gonna bother making a purchase, it's not worth it. Just make sure if you're selling the products with numerous variants, like it's super crystal clear what the difference is so customers can make a purchase choice as quickly as possible.  They're too lazy to do it.  For you then you to have to return that question or reply to that question for them to then come back onto the Shopify store and buy the product, it's just not gonna happen. Your best chance of being successful is converting people the very first time they come to your Shopify store. Two other things they have in this store which are additional, which I assume they're paying for apps for is this one here. As you can see, it keeps changing between 65, 67, 70 visitors are browsing our store. These would be things that I would split test one at a time. So run your store for two weeks, run in ads with absolutely nothing on just the basic information, take a note of what your conversion rate is, install one of these apps, then do it for another two weeks. Has your conversion rate increased or has it decreased? If it's increased, keep it decreased, remove it and you split test different third party apps like that. Moving down then into the product descriptions, we have these trust badges showing all the different payment options. To be honest, I don't have these on my stores anymore because the household or popular payment methods, everybody is already aware of them. Everybody expects to be able to use them. So unless you've got some weird and wonderful payment method that people would be happy to see but not expecting to see. So for example, you're gonna let people pay in cryptocurrency then. I don't think there's any need to have these on there. I like the fact they've got the dynamic checkout button to illustrate they have PayPal so it's a safe purchase because you can claim your money back. So I think having these extra trust badges here, in my opinion, is just a bit overkill. Moving down then into the product description a bit further. This section here looks super amateurish. I'm gonna say it as harsh as it may sound. I can't see product descriptions like this working very well at all. This needs to be properly formatted. You need to spend the time making sure all the fonts are the same. There's two or three different fonts there. There's God knows how many different colors they've not got a space between emojis. It's just too messy. It's too confusing on the mind. It's not very visually pleasing and it's not very easy to digest the information as well. It goes back to the whole thing of consumers being lazy or maybe it's not so much people are lazy for sure but it's also that when somebody's on their phone they're unlike the number one thing that's going to distract them. So for every second longer they have to spend on your website digested information.  So you need your information super quick, super easy to digest so customers can make that decision there and then in a split second that they want to buy the product. As we move down then they do like a decent job. There's no need to have this yellow font in there in my opinion. They've kind of branded it with the logo as you can see I think that's the same yellow but I think it's a bit overkill. Just having the key bit of things in bold is more than enough. They have some main features. They're repeating the images which we saw on the left hand side rich in oxygen, soft and does not splash, fine water output suitable for cleaning toothbrushes, water cups, et cetera. So lots and lots of information and it's more of like an instruction manual. That's what I was going to say. This description is more of an instruction manual more than instead of like a designed funnel to help convince somebody to make a purchase. So it's pointing out all the different features of the product but it's actually talking about the benefits of it and why somebody would actually buy it. You have to sell what the product can do for someone not sell what the actual product does if that makes sense. Moving down then towards the end of the product description we have an after sale service with this random more trust badges in the orange. It's quite pixelated. I don't know if you'll see that in the video but it's just not very professional. They've not even removed the background from it either. I don't know if you can see that but there's like a white background to this image whereas the website has a great background. And then on top of that there's no actual reviews for this product either. So I think this product page needs a lot of work if it's going to work at all. And those things that I've mentioned in this video would just be the start to be honest. So when I work with people on a one-on-one basis I would record a video like this which can sometimes be 20 minutes long going through all the things that I would change. And then once they've made those changes they come back to me and say made those changes, can you review it again? And there's nothing wrong in that whatsoever. Sometimes it does take two, three, sometimes even four or five times to get a product page right. But the most important thing is that you realize that something is wrong and something does need to change and you seek the advice of somebody with experience to do that. And that's one of the reasons why I wanted to do this series to help people get that advice and without having to pay for it. Something else I didn't see on the product page whether I missed it or not just because of how busy it was is when am I going to expect to receive this product? So I'm just going to hit A to see taxes and shipping fee will be calculated at checkout. So I don't like to see that the mention of taxes. I mean, I'm based in the UK so that's probably why when you buy something here in the UK online you don't expect anything you don't expect to pay any taxes because it's included in the actual price. I know that's different when you're shopping in the US. So there's no mention of when to expect to receive the product. So I have to go into the FAQ now. I know you might think I'm having a dig and being fussy but all this extra time, those two or three seconds or in this case probably an extra 10, 20 seconds of somebody having to find out when they'll expect it. So how secure exchange rates, shipping address can I change, how long does shipping take? The delivery time is based on the shipping option you've chosen. Once the order is shipped, we will email your tracking number and tracking website not responsible for delays. So that still doesn't answer my question unless we've missed it once more. At this point, I don't know exactly what I'm going to receive. I don't know when I'm going to receive it. So I think it's pretty safe to say that the majority of people coming onto this store wouldn't trust it and therefore I'm not going to convert. And so with that being said I'm going to wrap the video up there. I feel like I've pointed out enough on this store to at least get it going in the right direction now. I just want to reiterate, I don't mean to come across as harsh. The way that I look at it is it wouldn't be right for me not to be harsh or not to say those things because this person would just end up spending more money on ads, driving traffic to their store, ultimately to see zero results. So ultimately it could lend up them spending and wasting more money on ads when in reality this is where their attention and focus needs to be. So that being said, I hope you guys enjoyed the video. I hope there's some value and usefulness from this video that you take away. If you want to get your store reviewed make sure you follow me on Instagram, head over there now, click follow. Once a week I put out a story, so look out for that. You can send me your link and I'll feature it in a video like this. Thanks for watching guys, hope you enjoyed it and I'll see you in the next one on Wednesday. Cheers.


Hello everybody, Andrea Trosky here with Dental L Tutoring.  So either the dental hygiene program or the dental assisting program And it's your first semester or your second semester even even and you're thinking I don't know if this is the profession that I want to be in. If you're in that position What do you do? Okay? Now the situation is different for everybody. If you're simply thinking that because you're not passing That might not mean that you don't think that it's for you You just simply feel that you can't do it and if that's the case then I say push harder Try harder. I have at least three videos or more on that topic Okay, so if you haven't seen them yet Have a look if you're just feeling lousy if you're feeling angry at yourself that you're not passing That's a different situation and I say push through it think positive You can do it and if you need help I can help you But if it's something different where you're just simply thinking okay dental is not exciting for me I thought I wanted I thought that I wanted to do this, but I don't want to do it I don't know what to do if that's the case you guys and I hate to say it But if that's the case then get out life is too short Try not to think about all of the money you had spent because you know life is too short. There's no point Suffering through school for another year or two years or more depending on your program Something that you know, you don't want to do there's no point in Excuse me in university people do it all the time I know so many people who have maybe a semester left of their three-year program and they say you know what? I don't want to do this. I drop out that I think is silly if you have a semester left You just do it finish it and who knows you might want it at some point You know who knows but if you're still early on in your program and you're pretty sure that this isn't what you want to do Don't feel bad you guys it happens life is too short to not know Life is too short to just be doing something that you know, you're not going to like but at the same time You know talk talk to other people too if you're young Talk to your mom talk to your dad Talk to the school coordinator, you know, whatever and just see Why you're thinking the way you are thinking because again if you're thinking that way because you're not passing You might only be thinking that way because you feel that you can't do it But if you put in the extra hours, you will be able to do it you will pass and you love it So that's a different reason than if you're just thinking I don't like dental at all I thought I would you might have started clinic at this point and thinking you know I can't imagine doing this for the rest of my life. That's okay It's not for everybody but get out and don't waste your time and do something else So hope this helps if you need somebody to talk to let me know Feel free to comment and I am more than happy to help See you very very soon


Good morning all. Thank you for joining us The first thing Lee Bady told me about herself was that she is a person who always looks towards a solution her and I have that in common and Some of you might have actually been able to witness it We were having some connectivity issues and she dove right into her settings and Fixed it up and you see her slides. She's created today. So I am very pleased to print it to introduce Lee and Hear her discuss customer journey mapping and its role in website design and creation. Let's give it up guys Thank you as As mentioned, my name is Lee Bady and I am with a group called four chicks with a website we started off as working together for another digital agency and We found that we had a philosophical difference with our previous employer. We were all subcontractors But what we found was they were taking on what I'll call cheap websites and not delivering High-quality results and we didn't like that. We felt we had a better way So we went out joined together. We're located in Toronto, New Hampshire I'm in Tucson and one of our Partners is in Fort Worth, Texas. So we're kind of all over the place To give you a little bit about It's not okay. It is not moving forward is my tech guy here Because it's showing up on the screen Let me restart the displays Okay Thank you very much Give a hand for the tech support As you're gonna find out I am not the technical one in our group Personally, I've been married many many many many years and as I was explaining to Claudia We have an anniversary coming up in March. We'll have been married 50 years Two children three grandchildren all in college. We enjoy hiking biking and jeeping. We live in Tucson But you know, it gets a little warm there come about June and we have a motor home So we head north for four months Professionally, I'm one of the founders of four chicks I've been around for a little while Since 1994 When my husband and I set up one of our first website was as a travel and tourism portal in Colorado and I love keeping up with technology and I've done this continuously ever since and As such I've been around for a long time And I want to give just a little bit of history here at the beginning because in the beginning the year was 1989 And this was a website. How many of you are very young don't maybe remember these they were text-based based with links We love them because we could spend hours Going from link to link to link to link. We called it surfing the web Then in 1990s We had more tools for development of websites and in fact with the interesting thing is in 1994 They were actually fewer than 3000 websites worldwide Let's fast-forward into the 2000s Flash became real popular more of a user interface that they could get excited about But the thing I wanted to point out is by 2014 There were more than one billion websites and That's a 33 billion percent increase in just that short period of time So that's left us with a reality today and the reality is That emails flood our inboxes everybody agree Okay, so what that means is I don't need your frickin newsletter Okay, don't ask me to opt in for it We're bombarded with ads You go on Amazon you look for something and the next thing you do you see it in your news feeds You see it on YouTube you see it in Facebook. I don't care where but we're always being bombarded with ads Another fact competition for eyeballs has become very fierce and The price of ads is going at skyrocketing right now Absolutely going crazy tried to tell that to a client who was told just a couple three years ago that they could get a lead for 25 cents Also people no longer serve for information They are now going online looking for a specific answer to a problem. It's a research tool for most of us There are other thing is don't waste my time if you don't have what I'm looking for Now I read a stat that said you have eight seconds to get them to make a decision or they'll bail out Personally in what I've been seeing looking at stats. It's closer to three to five seconds So when someone lands on a website if you don't show that you have what they're looking for they'll bail at bounce rate Another thing is over the years the internet has become a place of distrust fake news bad Press on bad products people selling things that didn't really pan out to do what they wanted to do So trust is a real issue for people looking at At websites these days And then lastly, but it's an important aspect is that internet usage has become more mobile Mobile focused no longer. Are we just sitting around with desktops? I mentioned I travel in a motor home and what do I use? I use a surface pro. I use a Kindle I use my smartphone And I have an iPad so Now the interesting thing is is that in January 2018 Netcraft survey said that there were over 1.8 billion websites However, most of those get almost no visitors So What does a business need to do to make their mark on the internet? There are four things that I just off the top of my head thought of The first thing is they need to have a marketing strategy to drive the right kind of traffic to their website They need to have a website that's been designed not to be just pretty But to be conversion focused as a previous speaker spoke they want was if the Customer of our customer once results they need to be conversion focused Third thing that has happened How many of you signed up for newsletters four years ago? Okay, many of us we get inundated and then the next thing they want you to buy their $3,000 course In this day and age because of the trust issues because of the cost of Moneys and such we've learned that you need to date the prospect not rape them So this requires trying to nurture them as a potential client over time and Lastly if you treat your prospects right They'll come back and buy more and more from you and they will refer their friends But what I want to focus on today is a little bit about website design and how this all fits into this process Okay, how many of you have had a customer come to you and they say my website sucks Well, that can mean a lot of different things and so what we do is we go through a process Where we try to ask them questions So that we can determine what is The situation that they have right now What is their motivation? What outcome do they want? How was it going to make them feel? afterward and then how will others see them and so for example in probably 90% of the people who come to us with a sucky website They say that my website sucks. I want a redesign So that I can look better and convert more leads It'll make me feel proud of my brand and confident and it will have others will see me as driving my business forward There are some additional challenges that we have these days originally When people started building websites in the 90s, what were they? They were online brochures How many of you as a designer?  I want to be online and They wanted it to look just like it did on the piece of paper and trying to explain to them about how things kind of shift And then add mobile So the thing that we tell our prospects Who are looking for us to define a solution to get them results is they need to start looking into the minds of Their prospects got to get into them So why does a prospect come to a website and immediately move on to a different website? Why do they spend time browsing and even perhaps if you have a cart adding something to the cart and then bailing out abandoning the cart Why does a prospect take several steps to get from point a to point b? What you think is a simple straightforward progression? But they go all over the place and by the way if you haven't put a heat map on your website or video tracings That'll tell you some interesting things about the people But what we do is at four chicks We use a customer journey and we use the customer journey is the process by which a Prospect interacts with the company and their website in order to achieve a goal Now we can simplify this journey as three stages Stage one is awareness. Somebody comes to your site. Don't know how they got there It's somebody may have referred them. They may have found you on a on a search. Who knows may have come to a talk Then they have to consider you and Lastly they have to be able to make a decision. So when we look at the journey simplified We ask who is the target prospect and what is their pain? Why did they come? to that website For consideration What is it that the client our client offers that can address the pain of his? prospect and Then lastly, how does the website help that process or help that prospect make their final decision to buy? At four chicks we use a six stage a six phase process and the first phase we call By the way for those who were here for the earlier talk. We do Talk with the clients and kind of pre Qualify them, but when we think that they're serious we go through a very extensive Discovery phase and by the way it is paid Because we find that most clients haven't really fought through What they're really wanting to do and why they're doing it? So we have a discovery phase followed by then the documentation also writing up the specs the design the development The deployment and maintenance but today I want to focus on this discovery Portion because that to us has turned out to be the key and for us We'll have several exercises that may take place over multiple calls multiple days and in the first exercise We ask our prospect or our client What is it that you're selling? What specific products or services? Are there competitors? Is there a market? Have you ever had a client who came to you? Disappointed because he wasn't selling But what he had was a product for which there was no need We've seen that Then So research is there actually a market and what are your price points? By the way, I'm going through these slides fairly quickly even faster now that we had a little technical glitch I will show you at the end a URL where you can get copies of these slides So not a problem Once we have the answers to that then we go to exercise to and that's defining the target audience Sometimes known as the personal persona or a customer avatar the ideal client. I don't care what you call him Who are you trying to get to purchase your product or service? I? Think everyone's familiar with demographic information What becomes more important though are the psychographics? That's kind of getting into the habits the hobbies the values the interests that these prospects have The goals and challenges and pain points that these prospects have what are they looking for? What stands in the way of them accomplishing them what keeps that prospect up at night? Another thing are the objections and the role in the process and the purchase process Why wouldn't your ideal? prospect buy from you or hire you and More important too is how much power does that one person have in the ultimate decision? How many of you have had had an individual come to you only to find out later that there's a committee behind them? Lastly the media use this ideal client Where does he get his or her information? Where do they gather both online and off? What are their favorite websites books? Influencers social media and so forth. What are we gathering here for? Anyone who does ads you're getting the information you need to create target audiences for ads Don't go out and just spend lots of money on too wide of a target This is letting you focus and it makes us as a developer Makes our client have to focus on what he truly thinks Have you had the client that comes in he says when we ask well, who's the four? everybody Everybody should want this bullshit Just doesn't work that after we've gone through this persona What we do for the client as a delivery point is we give them a one sheet that tells them about The persona the insights what will drive their actions what their goals are their decision process and the barriers What does this then provide? It provides us with the key words to be using in copy and It provides us with the things that we should put on sales pages and target copy How are we going to grab that person's attention and keep them? You can look at this in the in the slides later in more detail The third exercise we put them through and Sometimes by this time by this time sometimes if they say, you know, this isn't for me. That's fine. I Don't want them as a client Because they're not ready for us They can go to Upwork They can go and do their own wick site. I don't care But the next thing we do is we ask them and we develop a value proposition Think of it as kind of the before and after state for a prospect That is what it should answer is it should answer the questions why Someone should do business with them. It would include things like make it easy for people to find you Explain how your product resolves the pain It would be displayed prominently on the website It answers the question if I'm your ideal customer. Why should I buy from you instead of one of your competitors? So this is also part of this discovery process Now with a value proposition We have a canvas and this is kind of where you're the rubber meets the rolled You have a product or service on the left-hand side and our customers Perception of what their product or service does as far as features benefits and their experience On the right-hand side, we look at the actual customer or the prospect What is it that they actually want fear or need? Because if the Website doesn't address that it's not a good fit for that target persona In which case maybe you need to rethink who you're trying to sell to and why It may turn out that you need several pages for several different types of Ideal clients, they don't all have the same needs and requirements and Yet your project or your product may address them So it's simple and it's a very important to know Who your customers ideal prospect is What is lifestyle looks like and what his real needs are? If you don't know your customers, and this is what we tell our people Who come to us if you don't know who your customers are There may be a misfit for your product or service for many of them, that's a new a new Exercise that they haven't really been through and then if we look at the The journey itself then we look at the buyer journey The taking them from awareness of that product or service to interest. Yeah, that's kind of interesting desire to have it To considering yeah, you know this may be good and then to making a decision and So an example Okay, we sometimes refer to it as the bait hook reel and boat approach We bait them With what are the key questions that are going to be asked and What is the right content to answer each one of these questions? That's to help make this prospect aware The hook What can you offer that would be irresistible to that target customer and? What would not only be If I could read better what would not only be What would they be excited to download off of your website to get to know you a little bit better That's why I say don't offer them a newsletter Offer them something tangible that they can get to know you and your product and your service a little bit better Once you Get their name an email address then comes the nurturing sequence you reel them in through a series of emails and other ways of going and of reaching out to them and these could be everything from From webinars We sometimes call it the soap opera sequence of emails to kind of date them To let them trust you and so forth Then the boat is what's the best way to help the customers understand the value of what you offer think of this as Telling them about other people who have taken up your offer How have they gained the testimonials the results the befores and afters and then lastly giving them the opportunity to actually Buy with a call to action What this then leads us to is to brainstorm then how and what we're going to need for the website so for example How many of you have heard of lead magnets Okay, that's that ethical bribe that you're going to use to try to get the name and email From a prospect so that you can continue to nurture them and hopefully sell them a product down the road It could be oh some kind of template or a cheat sheet It might be a tool kit. These are the tools I use blah blah blah It could be a freebie that says this is the ultimate guide to I think All of you have probably seen these opera offers nine steps to you know, whatever it is it might be Inviting them to a what's working now webinar. These are all versions of lead magnets And we talked to the client about what they currently have or what they could develop easily to start this as a process Then we look at what we call the belief bridge The little known and the big differences are what they're suffering and trying to struggle to overcome how they'd feel before or after and How this is going to change everything if it's if it's a life-changing product Then we want to encourage trust. What are the triggers? through emails through Testimonials you can encourage their dreams you can justify their failures you can allay their fears you can throw rocks at their enemies and Then we offer Sometimes a splinter solution sometimes you do a trial sale you sell a little product at 495 just to find out are they willing to at this point after you've nurtured them Willing to part with a little bit of money because if they're willing to part with a little bit money Then they're going to be far greater likely to part with bigger monies down the road Because what you really want to get to is that core offer what you actually sell This then leads us to a typical List of the pages that we're actually going to need for the website The offers that will be presented Once again following the awareness interest consideration and decision Journey for that customer Now traditional site maps have looked like this You have a home page and all that home page about us Contact me The products that you offer news or my blog Maybe you have a shop And you have maybe multiple blog posts And then under products you may have three different products or whoever Whatever after that, but the thing in this model and the reason why it's not working is effectively nowadays is that This is all about the business and not the prospect The prospect doesn't see himself in this model, but what if we turn it to a Website design built to convert prospects into buyers and in this example, you have a home page But you may offer on that home page a couple of Opt-ins, maybe it's a calculator. Maybe it's a quiz to find out a little bit more about them You might even have Three areas if you have more than one target audience have three different areas where you can target and start to differentiate and to Segment these prospects into the different areas that they are You can then still talk about your products, but then think about trust values your process How do you do business? People like to know how you do business Your people if there's more than just one if it's just one they want to know about you if they're buying you They want to know about you They might want to know about the company and contact forms and Then at the bottom footer information with your social media links So this is a typical conversion based Website design And what I wanted to do quickly was to give you a few examples To show you how this can be done effectively and this is a lady by the name of Amy Porterfield very very very successful lady and This is the top part of her website. You'll notice that she's selling herself and She's telling who she's for and let's get started and then as you scroll down She says download one of my powerful cheat sheets and those cheat sheets are I Need a list. I need a product. I need to sell more. She's trying to relate to individuals She will get their information from that then she has her trust factors down below another This is a coach Suzanne Evans and Suzanne Evans is Interesting you notice that she doesn't put her menu right up with all the other Navigations because she wants people to focus on a certain set. She tells them exactly what she wants them to do in the design of this Website she says businesses don't run out of money. They run out of ideas download my guide and Then as you scroll down, you'll find Okay, if you don't want to go through the guide you want to talk to someone she has a call to action talk to a coach she has her Her credits and her other things that tell you about why you should want to work with her Including blog and then again at the bottom how to connect But these are also the same rules can apply even if you have a Business like a car dealership Think about what the customer wants in this case. They want to know What can they buy? What inventory is in stock? Where can they go see it? And so the design of the site? Gives them all this kind of options This is all in one on the first page now I'm running out of time here But I was just going to say that this approach changed how for chicks with a chicks with a website does business What we did is before we Did this we were working with groups that they would charge between $505,000 to build a website You build it and then they were gone Okay, we don't build websites now we partner with our customers to build in solutions We tell them immediately That our websites start at $5,000 and that's for a single page sales page We develop a partnership with the client and our initial project Proposals average 10,000 to $25,000 and if they're e-commerce or membership sites We specialize in membership and e-learning courses. They're even higher we worry and we Get more monies by recurring revenue from website care plans because we're partnering with our prospect and We get recurring revenue for marketing strategy assistance We've become a partner in their business now We tend to deal with small to mid-sized entrepreneurs who don't have marketing teams who don't have lots of people But they could be making multiple million dollars a year that they need help to grow What has happened to us? We started in June of last year Right now our referrals have skyrocketed We onboard new clients only twice a month and we tell them You sign on the dotted line now and we can start on the 15th. You don't the next date is the first of March So that's how we've done. I Just wanted to share this information with you because I think it's been very valuable And if you want to copy of this presentation You can go to four chicks with a website comm slash word camp dash Phoenix Do I have time for questions or am I out? Do I have time? Okay Questions Nobody has questions Yes, the question was how would I approach people selling themselves? You're the product Versus biases. Can you give me an example? Racist Who should target market? If you're target, he said I asked him who his target market was he says those people That's gonna be hard sell and maybe that's not your best target market Because you're going to you have to decide are you going to put the effort forth to try to change their minds and Racism in general is very deeply entrenched. Why don't you go for lower hanging fruit? What kind of he asked he said my target market is small businesses. What kind of small businesses? That's not a good answer all the businesses in a community Then if you are concerned don't sell it as you Sell it as your business. You don't have to have a picture of you on there Okay and sell your expertise and Nurture them with your expertise Then who cares? About the other but even then If you're in a large community and you're trying to sell you might want to niche it down a little bit more You might want to niche it for Use car dealers as a starting point. You might want to niche it for restaurants You might want to niche it for something a little more focused because the pains that up that a car dealership have are different than the Pains that a restaurant owner has are different than the pains that someone selling clothing have and so you as one person or even as one agency You can't be all to everybody You need to find and to Direct you may have to have and send them to specific pages that talk about their pain Another question Well, oh yes in the back The question was what if your client doesn't know where the customers are getting their information? How they can reach him? That's where you come in to do research and that's why we do paid discoveries Okay, so what we'll do is we'll ask them. Well, do you have existing clients and Then you can go, you know, it's really easy on the internet to do research on You know who the influences are Who they might be following you can actually get on their Facebook profile and so many of them don't have anything locked down And you can find out who they're already following Okay It takes a little more but I use tools. There are a number of various tools I use SEMrush as one of the tools to do research I use I Use my web audit as a tool that has been very valuable I used automated tools to reduce the amount of personal time. I have to spend Looking those up and I think that that's key in this day an age is that if you want to keep your profit margins And not eat into them and we all know you can go down a rabbit hole and Spend hours and hours and not get anything out of it That's why if a client cannot tell me I'll do a Actually, what I'll do too is I find out who his competitors are and if he doesn't know You can use like SEMrush as one of the examples or other tools to to find out who are his competitors whether he knows it or not and Then find out where they say you use a tool like SEMrush I don't know how many of you have used SEMrush Okay, you know you can get in there and you can see how much that competitors paying for ads what their keywords are all this stuff Use it for your client. It'll make you look real smart And as a hero or heroin in this case Any other questions?  We run them through all we do is we ask them I Think the previous Dwayne was asking people how long is your intake form or how long do you qualify him? We have like five questions max on our intake and we ask them for a URL We run run it through a web audit and then we don't tell them what their goals are we tell them what they should be So we take control from the very start And we've come out looking good and that's why they then pay us rather than doing it themselves or Hiring their brothers Nephew brothers girlfriends father The question was do we outsource or do we do everything? We don't do everything ourselves As I mentioned we have one person whose specialty is e-learning and membership and user interfaces I have a programmer developer slash She codes and does plugins but and we hire out and do everything from graphics Copywriting SEO those kind of things we can't do it all but if we have a client that needs it We have we've been I've been doing this a long time So I have a lot of people but we're also looking for good people to partner with on these On these projects because we don't do it all ourselves Yes Used a couple of he asked about heat maps. I've used a couple of heat maps. So there's is the sumo me one I also have used the one true conversion Which is one from that one of the partners at digital marketer helped develop It the advantage of the true conversion is it not only does heat maps But it also will create a video of where people go and it's kind of interesting to see It's not just they hit this they hit this they hit this it's what order they do because you can actually see and that's where you can You can really see confusion in a prospect and it shows that they don't know what direction You've given them too many choices or they can't find what they're looking for so Any other questions? Well, I'm around through lunch and then If you have any questions you can also Reach me at four chicks with a website comm. Thank you


Hi there, I'm Sandy Allknock artist and paper crafter here on YouTube and I'm gonna be using the saddle up stamp set To show you how to make a car where you draw your own wagon because it's super easy I'm gonna be doing it using this cute MFT stamp set. It's got two little cow kids on it girl in a boy it's got a bunch of accoutrements that go with it and Just these little little things that go along with the sentiments as well And I saw that wagon wheel and decided I was gonna make a wagon There is no whole wagon out of here, but I wanted to do it in pencils And so I was looking overall at my three Hex charts for my different pencils to kind of get an idea of which color colorway I'd like because one is a little brighter one is a little more cheerful and this one feels more Western Just looking at the three of them in a row. I don't know if you see that or you want to back it up Look through and see if you agree. You can certainly find these same colors in the other sets of colors There's you know, they're mixed in there, but this one I thought would just it just seemed to work best So I'm going to use my luminance pencils And I've got this stamped onto some stone hinge paper So it's nice soft drawing paper and it's going to take the pencil really nicely And I am starting off with a light color And I'm just going to refer to these by Kind of the color description as opposed to the numbers in case you're following along with a different set of pencils The way that I am deciding on what colors to use is I'm looking for I look for a color here That's a flesh tone, but really dark and purple-ish Because I wanted to make a shadow from her hat onto her face So I used a relatively heavy color and I'm coloring it darker than I want it to be eventually But I am going to layer over top of it. So I needed to have enough color underneath there that it's going to stand out So don't worry. She's not going to have that like strange sunburn underneath of her hat for very long And then use a really really light pressure to do the bottom side of her face Now if you have taken the color pencil jump start class You'll be familiar with my number system for how much pressure to use. I'm using about a two on most of this As I'm doing my layering because I prefer to use lighter layers and build up to something heavy Rather than start with something really heavy. There are some artists who insist that Going really heavy with their pencils Is the way to go and for me it's not because It hurts my hand. It's tiring to do that But now I'm increasing the pressure and since I had a couple layers of color underneath of there I can go over top of that purple-ish color And bring it back into more of a flesh tone color. I'm going back in with Medium flesh tone type of color that's Not only burnishing the color in here. So I'm pressing a little harder But it's also lightening the color that's underneath of it when I have a a different color under under it Not sure how much since I'm making it right now because I'm really tired while I'm doing this voice over So there you go for Her hat I decided to make her a brown hat and I'm speeding this way up because my color pencil work tends to take me Really long. So I color with my color pencils way slower than my uh My copic marker stuff And again, those who have taken the jumpstart class will know Exactly how long it can take That's just one little piece of this will just be going over and over and over it trying to get the color nice And even with these really super soft super light layers And in the class you see some examples of that So here i'm adding some darker color I I had noticed that there was this dark color that was behind her ponytails, too So i'm you know going in and increasing the contrast behind that So her ponytails will come forward and the back of the hat goes backwards And then do some shadows on either side of the hat And then I can burnish over top of that with more color Because when you use a really light pressure you have lots more options For when you want to stop so if you want to stop and do Some blending with your gamsol or baby oil or any other blending technique, which there are a ton in the class Then you can stop and do that at any point if you start going in with really heavy color Then you're limiting your options for what you can go over with So here I can go in with a little heavier pressure this time So i'm basically burnishing with color And it's bringing the dark color that was in the shadows more into Blending with that mid-tone so i'm getting a little smoother of a transition between them And as I've said before in my color pencil videos I'm one who likes the texture of color pencils So I don't really mind a whole lot when there is Some of the texture showing If I want to go for really smooth I usually will go for my coping markers because they blend Really smoothly whereas Pencil tends to give me this really nice texture My training in my early days in college was as an illustrator I actually rented a room from one of my art professors in college And she was a children's book illustrator and she used color pencil in this light Very layered very soft kind of a way she's incredibly talented And she taught me how to do that and I just fell in love with it Unfortunately, I don't end up using this for my finished art very much Because it takes me forever to get anything done I've been working on a large flower piece for a long time. It feels like gosh. It's been a month. I think I haven't been working on it consistently, but I'm used to my watercolors or my copics where I can kind of get something done in a day or a few hours Whereas colored pencil just takes hour after hour after hour To continue adding more color to it because I like that very soft very light build-up of color And eventually on my social media, I'll show you the flowers that I've been working on I did a little bit of them a few weeks ago in a facebook live, I believe In the student facebook group. So if you're one of my students in any of my classes It doesn't have to be the pencil one can be any of them. There's one big group for everybody So it's kind of fun to be able to see what other people are doing in classes that we're not taking And you can decide whether or not it looks like everybody's having enough success that you can handle it Because some people want to see whether In my drawing classes that I have is that something that they could could deal with and it gives you a little confidence to see someone else try it So this is the wagon and all I did was do a box behind the wheel And I created a little lip out there So the back of the wagon is hanging open because I wanted the cake to be on it When I stamped the cake I put a sticky note right over that bottom portion of it Because if you look at the stamp itself There's grass like the plate has grass kind of or something on it And I just kind of blocked it out so that I could draw in the bottom of the cake myself And make it work with whatever my drawing was going to be I could have made the wagon go all the way over to the left But I wanted that cake to be taller and hang out the back of the wagon So with my wagon, I'm using a couple different colors To try to blend together to make some old weathered wood So I'll have a different color than my little girl and her Her browns that she's got for her hat and her skirt and her boots and things But the cake then I could draw the extra parts in and finish off that bottom give it a plate at the bottom end And I decided to make the hat on the cake a different color So it didn't look like she was trying to be twins With the cake because that seemed like it would be a little weird And notice also that I'm adding a hat band on each of my hats Because I used to live in Montana and I know all about hats And I always like the ones that had hat bands on them because they had just a little something special rather than Just the hat itself And I like having a little bit a little bit more color in there as well And so for the rest of the cake, I'm just going to add a little bit of different kinds of browns and things A little bit of grays in order to give some roundness to the cake itself So just add a little bit of darker color as I kind of get more confident with the shadows And that's another thing with colored pencil when you go with these really light layers You can slowly work up those shadows And not have to feel like you're freaking out because you've put too much color down There are ways to erase it and stuff and to lighten things out, but It's also a lot of fun to be able to build it up slowly As you get confidence And when I stamped her and the wheel, I also had wiped off You could probably tell the bottom of the stamps I did that with a baby wipe so I could kind of make her feet go into the dirt as well as the wheel And while I'm coloring the envelope real quick I thought I'd show you the other card in the upper left is another way to do the wagon The little boy is facing the other way as I put the wagon on the other side Stamp the sentiment and then drew the wagon around the sentiment And just gave him a bunch of dirt in the ground as well instead of putting a cake in there So there's a lot of different things you can do by Creating a wagon and you can put all kinds of things in it. You could put the kids in the wagon Which would be really fun And coloring on the envelopes is always fun as well, especially colored pencil works great on envelopes It works great on just your regular kind of paper It doesn't have to be fancy paper And it will indicate to the person getting the card in the mail that there is something really fun and special inside And for those who always ask where can you send me a card so I can see what you're making Especially if you case something that I do. I love to see what you create My address is on the envelope. That's my po box If you care to send anything in the mail because I love seeing your creations So there is my finished card and envelope and then the little boy And both of these will be on my blog if you need to pin something so that you can remember How I made my little wagon Alrighty, thanks so much for stopping by for a few minutes to visit with me today on youtube And I will see you again next time. I have a video up Which is only going to be in a couple days. Don't worry. I won't be gone long. Don't miss me too much I'll see you later. Bye. Bye