Hey guys, welcome to 2023. So happy new year wherever you are and By now you you know, you've been with me if you've been with me since the start I Have been you know been with YouTube as a content creator for around two years already more than two years probably and Let's talk about the changes that I wanted to You know to bring to you guys my plans for They aren't really changes, but they're more additions not really, you know Toning it down, but making it more, you know Improving it from what we have right now. Um, I've had some time to think about it Over the holidays. That is why I haven't been making content because I've been thinking on what would The community like for me as a content creator, what would they want moving forward? What how do I want to? Project myself as a content creator. I'm either serious type I'm I just the you know the part-time content creator, but moving forward There are certain changes in my life that has freed me up from other responsibilities that I Really decided to pursue this with more time Okay, so let's start off with the things that I would want to talk to you guys about is number one There is going to be a rebranding of the channel. Okay, so Part of the rebranding is going to be the name It's not gonna be far off. Okay, so just a little bit of rebranding keeping it kind of simpler And also the logo of course because you're gonna be changing the name. So those are those are parts of the rebranding and Also with the rebranding comes with a little bit of more of content. So on the content side You're gonna be expecting from me the usual, you know gaming content guides What I bring to day-to-day content for the channel And also I'm going to include I'm gonna start this off as a mini series So it's gonna be content creator tips Particularly in gaming I've I've I've I've sent out a poll last year whether you guys are interested I think around 60 or 60 to 70 are interested in content creator tips how to start a Gaming channel. So I'm gonna start this off as a mini series If there is really Interest my growing interest from the community then I would put this side by side with the gaming content of obviously The gaming content will really really be there. That is my core The content creator tips is actually just a you know One of the things that I wanted to help with the community. So rebranding content third is going to be Which games I'm going to be caring for next year. So right now I so far the ones that I've cared were Figure fantasy path to nowhere echocolips. So those are the three but moving forward There is kind of bit of a shake-up in terms of the games. So main games would be Archland I'm preparing for archland I'm actually playing already in the Korean server I haven't uploaded any videos because I'm doing an extensive review of the game and I Kind of really like it because it's kind of like Final Fantasy tactics were in I grew up on that game and I'm actually very interested in playing it So archland is one of my main games moving forward starting tomorrow. I'll be creating content Based on the Korean server, which is an English translation I'm gonna make guides how to play and the usual shebang and Also, I'm waiting for the global launch of he gonna Ruthill as part of my main game So moving forward archland and he gonna Ruthill will both be my main games I'm dropping echocolips definitely because It at this point, I think I've exhausted, you know, my Exhausted my ways of creating content for the game It's it's it the content there is really repeat recycle So no avenues for new content or unique content. So I'm dropping echocolips I'm going to maintain. However, figure fantasy and path to nowhere So basically I'll be playing four games for main games he gonna Ruthill Archland figure fantasy path to nowhere for figure fantasy There will be a little bit of a drop-off in terms of content Because I feel that also the game has been Repetitive as well. I'm going to cover updates for figure fantasy Cover guides for unique content, but for the repetitive content I won't, you know, create anymore for figure fantasy Just the updates and the unique content that they put out and call labs, of course Anything interesting new for figure fantasy. Definitely I'll cover Again Figure fantasy has been my game for 2022 I'm gonna continue covering it. I still like the game But again, it has been the same ever since the content that they bring out I still love the game But I need to be able to cover other games as well that I love so I'm you know, I'm putting it as part of my My secondary game probably or my third game for figure fantasy path to nowhere Also a secondary game not much content after you know, when they do updates So figure fantasy in a path to nowhere will be both games that are on the secondary Primary will be he gonna Ruthill and Archland. So I hope you understand why I'm doing this. I want to create I Want to focus on games We're in number one. It it's more interest. It keeps me, you know interesting games that keeps me you know one thing more and Not only that they're new like for example Archland, it's up my alley of what I've been used to playing Before and also for he gonna Ruthill. It's a for me. It's unique It's it it needs attention as well as for from creator. So that is why I'm covering He gonna Ruthill as well. So that is it for the games that I'm going to be covering for the channel and Number four is going to be Memberships so as part of my you know my additional income stream for the channel I'm going to be activating my memberships for YouTube For those of you guys who want to support me This would be a very very great Opportunity and also this would really bolster Part of the thrust that I would want to do I would want to go in on YouTube, but again creating videos setting up, you know setting up your Your recording, you know system Putting up a set whatever I actually plan to put up a set eventually With a good background the background right now is just simple. I just blurred it out I don't have anything for the background, but once I have you know, I have generated More income for you know the channel then definitely a lot of things would improve especially for the visuals for this For this for the content for you know, everything so again memberships are there for those who think that My child gives them you know more my child gives them value Please do support my child through the memberships. I'll be launching it soon So rebranding and memberships will be you know will be hand-in-the-hand just hopefully this this January But again, I do hope you guys Help me What do you call this help me? Support me with the membership Membership what do you call this membership platform that I'm actually launching this January, okay, and also Number five as well. I'm still going to continue game reviews for those who for those games that are coming out Like for example Wuthering waves reverse 1999 projects. No Harry Potter magic awakened Zenless zone zero honkai star rail girls front line Exilium these games I'm going to be reviewing plus other games that are coming which are interesting The games that I'm looking forward to in particular is or are girls front line Exilium and honkai star rail Plus Zenless zone zero. So those are you know, the games that I I am watching out for Doesn't mean that I'm going to cover them. I'm interested in playing them. It really depends on How the progression is again the end game? That is why that is why I I'm interested in arcs land and he got a root hill because of the progression in the end game So again, those are the things that are going to be part of the channel for this year Oh before I forget I plan also to I don't know when But this is the last thing that I'm going to launching this year for the for the channel. It's going to be merchandise Hopefully I could put out merchandise within this year Also to support the channel so memberships to support Merchandise to support but merchandise again probably that will happen late first quarter of this year So so far those are the plans so a lot of changes a lot of things happening this year for the channel I've given I'm going to give the channel more time again for those who you know forgot what I said earlier I have more time this year for the child and my plan is to You know make the channel bigger than it is right now especially, you know, especially moving forward and I hope that I hope that I can take this big step So I it's really up to you guys if you want to support me Hopefully making content creation will be my main source of income in the future Hopefully because I want to do this. I'm passionate on doing this I just needed more time before and now that I have more time Then I'm actually really confident that I can take the big step with you guys, but Without all of you This child wouldn't be you know successful I Am thankful for 2022 for all the support that you've given me Somehow this is also a thank you video for for you know, you put me from a 1,000 subscriber channel to a 5,000 subscriber channel so a big leap from 1,000 to 5,000 for 2022 Really really want to say my thank you to everybody. That is why I'm doing this That is why I'm putting more effort to the child because I want you guys to enjoy more of my content to enjoy more quality content because again The only thing that's holding me last year was time Now that I can devote more time to you guys to the child then The doors will be open. Okay, so hopefully That answered your question on the changes. It's not really a bad change. It's going to be Change for the better. I just hope that you also you guys have you know, you have the same thoughts as me so put your comments down on what you think on the changes for this year for the child and Particularly on the games so Especially for those who have been with me for the figure fantasy community I hope that you guys are not saddened by you know, me pushing pushing figure fantasy probably to a Secondary game my primary in switching to other games as my primary game So I hope and I apologize for doing that. But again There has little there has been little contact for content for figure fantasy that it Left me no choice. But again to put it on the secondary spot and put other games on the primary spot so That is it looking forward to the two games that I mentioned are planned and He gonna Ruth ill path to nowhere as well. I'm still excited about the game And that is it. So hopefully guys tomorrow expect more content or More new content for me I'll be previewing other games if they're worth playing, you know for this year. So watch out for that So, thank you very much guys for staying this far From 2020 up to 2023. So hope you stick around more invite your friends Share my channel to your friends and hopefully you stick around for more content from your warden Okay, thank you guys. Happy new year and stay safe


from our studios in the heart of Silicon Valley, Palo Alto, California. This is a CUBE Conversation. Hello everyone, welcome to this CUBE Conversation here in Palo Alto, California. I'm John Furrier, host of theCUBE, here in theCUBE Studios. We have Don Wild, the CEO of SnapRoute and Glenn Sullivan, co-founder of SnapRoute. Hot startup, you guys are out there. Great to see you again. Thanks for coming on, appreciate it. Thanks. You know, famous work you guys done at Apple. We've talked about it last time. You guys were in buildup mode, bringing your product to market. What is the update?  Don, give us the update. What's going on with the company? Quick update. Yeah, so if you remember, we've built the sort of like the new generation of networking targeted at the sort of next generation of cloud around distributed compute networking. And we have built a cloud native microservices architecture from the ground up to reinvent networking. And we now have the product out. We released the product back at the end of February of this year, 2019. So we're out with our initial sort of POCs. We've got a couple of initial deals already done and a couple of customers of record and we're deployed up and running with a lot of interest coming in. And I think it's kind of one of the topics we want to talk about here is where is the interest coming from and where is this sort of new build out of networking, new build out of cloud happening? Yeah, I want to get the detail on that traction but real quick, what is the main motivator for some of these interest points? Obviously, you got traction. What is the main traction points? So a couple of things. Number one, people need to be able to deploy apps faster. The network has always traditionally got in the way. It's been an inhibitor to the speed of business. So number one, we enable people to deploy applications much faster because we're sort of integrating networking with the rest of the infrastructure operational model. We're also solving some of the problems around or in fact, all of the problems around how do you keep your network compliant and security patched and make it easier for operations teams to do those things and get security updates done really, really quickly. So there's a whole bunch of operational problems that we're solving. And then we're also looking at some of the issues around how do we have both a technology revolution in networking but also an economic revolution. Networking is just too expansive and always has been. And so we've got quite a revolutionary model there in terms of bringing the cost of networking down significantly. Glenn, as the co-founder, as the baby starts to get good out there and grow up, what's your perspective? Are you happy with things right now or how things going on your end? Absolutely. The thing that I'm proudest of is the innovation that the team has been able to drive based on having folks that are real experts in Kubernetes, DevOps and networking kind of all sitting in one room solving this problem of how you manage a distributed cloud using tool sets that are cloud native. That's really what I'm proudest of is the technology that we've been able to build and demonstrate to folks because nobody else can really do what we're doing with this mix of DevOps and Kubernetes and cloud native engineering like general network protocol and systems people. You know, it's always fun to interview the founders and being an entrepreneur myself. Sometimes where you get is not always where you thought you'd end up. But you guys always had a good line of sight on this cloud native shift in the modern infrastructure. When you work at Apple, we've talked about in our last conversation, really was obviously leading the way. They had pressure from the marketplace selling a trillion dollar valuation company. But that was an early indicator. You guys had clear line of sight on this new modern architecture. Kind of a cloud 2.0 we were kind of talking about before we came on camera. This is now developing, right? So you guys are now in the market. You're riding that wave. It's a good wave to be on because certainly app developers are talking about microservices. Are you talking about Kubernetes? They're about service meshes, stateful data. All these things are now part of the conversation but it's not siloed organizations doing it. So I want to dig into this topic of what is cloud 2.0? What do you guys, how do you guys define this cloud 2.0? And what is cloud 1.0? Then let's talk about cloud 2.0. Yeah, so cloud 1.0, huge success. The growth of the hyperscale vendors. You've got the success of Amazon and Microsoft as your and all of these guys. And that was all about the hyper centralization of data bringing all the disparate data centers that enterprises used to run and all that infrastructure into sort of relatively a few locations, a few geographic locations and hyper centralizing everything to support SaaS applications. Massively successful because really what cloud 1.0 did was it made infrastructure invisible. You could be an application developer and you didn't have to manage or understand infrastructure. You could just go and deploy your applications. So the rise of SaaS with cloud 1.0. Cloud 2.0 is actually an evolution in our mind. It's not an alternative. It's actually an evolution that complements what those vendors did with cloud 1.0. But it's actually distributing data. So we pulled everything to central and now what we've seen is that the applications themselves are developing such that we have new use cases, things like enhanced reality in retail. We have massive sensor networks that are generating enormous amounts of data. We have self-driving cars that need rapid response time for safety things. And so what happens is you have to put compute closer to the devices that are generating that data. So you have to geographically now disperse and have edge compute and obviously the network that goes with that to support that. You have to push that out into thousands of locations geographically. And so cloud 2.0 is this move we've got this whole new class of cloud service providers and some regional telcos and things who are reinventing themselves and saying, hey, we can actually provide the colos. We can provide these smaller locations to host these edge compute capabilities. But what that creates is a huge networking problem. Distributed, networking in massively distributed cases is a really big problem. What it does is it amplifies all of the problems that we've coped with in networking for many years. And I mean, Glenn, you can talk about this, right? You know, when you were at Apple, one of the first real-time apps was Siri. I mean, let's get back to the huge networking problem, but I want to just stay on the thread of cloud 2.0. Glenn, you were talking about that before we came on camera. You referenced your time at Apple. Kind of a peek into the future around what cloud 2.0 was. Can you elaborate on this notion of real-time latency as an extension to the success of cloud 1.0? Right, so we saw this when we were deploying Siri, right?  It doesn't really have to have that much data about you when you're buying that song and you go and you download it via the CDN and it gets it to you very quickly and you're happy and everything's great. But Siri kind of changed that because now it has to know my voice. It has to know what questions I ask. It has to know things about me that are very personal and it's also very latency sensitive, right? The quicker that it gets me a response, the more likely I am to use it, the more data it gets about me, the better the answers get. It's everything about it drives that the data has to be close to the edge. So that means the network has to be a lot bigger than it was before. And this changes the architectural view. So just to summarize what you said is, iTunes needs to know a lot about the songs that it needs to deliver to. Right. The network delivers it, okay, easy. Right. Clicking, but with the voice piece that kind of changed the paradigm a little bit because it had to be optimized and peaked for real time, low latency, accuracy, different problem set than, say, the iTunes. So they've now worked together. Right, language specific, right? So where is the user? What language are they speaking? How much data do we have to have for that language? It's all very, very specific to the user. So Cloud 2.0 then is, if I could piece this together, is Cloud 1.0 we get at Amazon Showcase there. It's kind of data. It's a data problem too. It's like AI, you've seen the growth of AI kind of validate that. It's about data personalization. Siri is a great example. Edge where you have data that needs to integrate into another application. So if Cloud 1.0 is about making the infrastructure invisible, what is Cloud 2.0 about? What's the main value proposition? It's about, I mean, to me it's about extracting the value from the data and personalizing it. And it's about being able to provide more real time services and applications while maintaining that infrastructure and visibility paradigm. That is still the big value of any cloud, any sort of public cloud offering, is that I don't want to own the infrastructure. I want to know about it. I want to be able to use it and deploy applications. But it's the types of applications now and it's the value that the applications are delivering has changed. It's not just a standard SaaS application like Workday, for instance, is still a fairly static application. It's a monolithic application. These are real time apps. They're operating real time. If you take autonomous car, right, if I'm about to crash my car and the sensors are all going off and it needs to break and it needs to send information back and get a response, I want all that to happen in real time. I don't want to sort of like have a little delay. In any abstraction layer, or any kind of layer of innovation, 1.0, 2.0s and you're implying advancement, it's still an application developer, opportunity, Glenn, right? Because at the end of the day, the user expectations changed because of the experience that they're getting. It's just crazy. It only gets worse, right? Because the more network that I have, the more distributed the network is, the harder it is to manage it. So if you don't take that network OS, the really, really boring, not very exciting thing and treat it the same way you always have and try to take what you learn in the data center and apply it at the edge, you lose the ability to really take advantage of all the things that we've learned from the cloud native era and from the public cloud 1.0, right? I mean, just look at containers, for instance, right? Containers have taken over, but you still see this situation where most of the applications that are infrastructure-based aren't actually containerized themselves. So how can they build upon what we've learned from public cloud 1.0 and take it to that next level unless you start replacing the parts of the infrastructure with things that are containerized? It's just as a side note, just going through my head right now, there's going to be a huge conflict between who leads the innovation in the future, absolute on-premises or cloud. And that's going to be kind of like an interesting dynamic because you could argue that containerization and networking is a trend, it makes sense to be cloud native, but now you've got on-premises. It's going to be a dynamic we're going to have to watch. But you mentioned, Dom, about this huge networking problem that evolves out of cloud 2.0. Absolutely. What is that networking problem and what specifically is a directionally correct solution for that problem? So I think the biggest problem is an operational one. In the cloud 1.0 era and even prior to that when we were in sort of hosted enterprise data centers, we've always built data centers and the applications running them with the assumption that there are physically expert resources there that if something goes wrong, they can hands-on do something about it. With cloud 2.0, because it's so distributed, you can't have people everywhere. And one of the challenges that has always existed with networking technology and architectures is it is a very static thing. We set it, we forget it, we walk away and we try not to touch it again because it's pretty brittle because we know that if we do touch it, probably breaks and something goes wrong. And we see today a ton of outages. We were talking about a survey the other day that said the second biggest cause of outages in the cloud age is still the network. And so it's an operational problem whereby I want to be able to go and now touch these thousands of devices for usually, I'm fixing a bug or I want to add a feature, but more and more it's about security. It's more about security compliance and I want to make sure that all my security updates are done. With a traditional network operating system, we call it the monolith. All of the features are in one big blob. You can turn them off, but you can't remove them. So it's a big blob and all of those features are interdependent. When you have to do a security patch in a traditional model, what happens is that you actually are going to replace the blob. And so you're gonna remove that and put a new blob in place. And that's a hard enough operational problem all on its own because when you do that, you kind of sort of down things and up things. So consequently, anyone who's done any kind of location shifting out hardware knows it's a multi-day week operation. It is, but you know, and what people do is they overbuild the network. So they have two of everything. So as when they down one, the other one stays up. When you're in thousands of geographic locations, that's really expensive to have two of everything. So the problem statement is essentially, how do you have a functional, robust network that can handle the kind of apps? It is. IOT, is that? Yeah, it is, absolutely. But as I said, it's important to understand that you have this monolith that is getting in the way of this robust network. What we've done is we've said, well, apply cloud-native technology and thinking. Containerize the actual network operating system itself, not just the protocols, but the actual infrastructure services of the operating system. So if you have to security patch something or you have to fix something, you can replace an individual container and you don't touch anything else. So you maintain a known state for your network. That device is probably going to be way more reliable and you don't have to interrupt any kind of service. So rather than downing and upping the thing, you're just replacing a container. So you guys built a service on top of the networks to make it manageable, make it more functional, is that? We actually didn't build it. This is the beautiful part. If we built it, then I would just be another network vendor that says, hey, trust my proprietary, not open solution. I can do it better than everyone else. And that would be what the traditional vendors did with stuff like ISSU and things like that. We've actually just used Kubernetes to do that. So you've already trust Kubernetes, came out of Google, everybody's adding to it. It's the best community project ever for distributed systems. So you don't have to trust that we've built the solution. You just trust in Kubernetes. So what we've done is we've made the network native to that and then use that paradigm to do these updates and keep up the current. And the reason why you're getting traction is you're attractive to a network environment because you're not there to sell them more networking. You're there to give them more network capability. With Kubernetes. Yeah, we're attractive to a business for two reasons. We're attractive to the business because we enable you to move your business faster. You can deploy applications faster, more reliably. You can keep them up and running. So from a business perspective, we've taken away the pain of the network interrupting the business. From an operations perspective, from an IT operations network operations perspective, what we've done is we've made the network manageable. We now, as you said, we've taken this paradigm and said what would have taken months of pre-testing and planning and troubleshooting at two o'clock in the morning has now become a matter of seconds in order to just replace a container. And as ease the burden operationally and now those operational teams can go and do worthwhile work that is more meaningful than just testing a bunch of vendor fixes. Even though Cloud 1.0 had networking in there, compute and storage, I think Cloud 1.0 would be about compute and storage. Cloud 2.0 is really about the network and all the data that's going around to help the app developers scale up their capability. Yeah, that's a great way, I think. All right, so how about the use cases? I think the next track that I'd love to dig in with you guys on is, as you guys are pioneering this new modern approach, some of the use cases that you touch are probably also pretty modern. What specific use cases are you guys getting into or your customers talking about? What are some of these Cloud 2.0 use cases that you're seeing? Yeah, I mean, so one we already touched on was just this sort of horizontally and generally was the security one. I mean, security is everybody's business today. And it's a very, very difficult networking problem, keeping things compliant. If you take, for instance, recently Cisco announced that there was sort of 40 vulnerabilities in their mainstream Nexus products.  It's normal course of business. And they put out patches in the fixes and said, hey, here it is. But now when you think about the burden on any IT team, that comes out of the blue. They hadn't planned for it. Now they have to take the time to take a step back. And what they have to do is say, well, I've got this new code. I don't know what else was fixed or changed in that. So I now have to retest everything and retest all of my use cases. And I have to spend considerable time to do that, to understand what else has changed. And then I have to have a plan to go out and deploy this. That's a hard enough problem in a centralized data center. Doing that across hundreds, if not thousands, of geographically dispersed sites is a nightmare. But it's just, this is the new world we live in. This is going to happen more and more and more. And so being able to change that operational model to say, actually, this is trivial. And actually, what you should be doing is doing these updates every day to keep yourself involved. Do the use cases, Glenn, have certain characteristics? I mean, we've come a latency in bandwidth. That's a traditional networking kind of philosophy. Is there certain characteristics that these new use cases have? Is it latency in bandwidth? No, no, it's mostly about bringing properties like CI CD to networking, right? So the biggest thing we're seeing now is as people start to investigate disaggregated networking and new ways of doing things, they're not getting this free pass that they used to get for the network because the network isn't just an appliance anymore, right? When you had something that was from one of the big three vendors, you'd say, okay, that thing runs some version of Linux on it. I don't know what it is. Maybe it runs FreeBSD in June of 1st case. I don't understand what kernel it is. I don't care. Just keep that thing up to date. But now it's like, oh, I'm starting to add more services to my network devices. Say in the remote sites, I wanna kickstart some servers with these network devices I install first. Well, that means that I have to start treating this thing like it's another server in my environment for my provisioning, right? That means that everything on that box has to be compliant just like it is in everything else. Let's not even get into personal credit card information and personal identifying information. Everything is becoming more and more heightened from a non-exemplary set. It's a surface area device. I mean, it's part of the surface area. It has to be. And if it's not inside a data center, then it's even worse because you can't guarantee the physical security of that device as much as you could if it was inside a regular data center. So this is a new dynamic that's going on with the advent of security regulatory issues and also obviously perimeter being dismantled because of cloud. Absolutely.  I mean, there are multiple sort of verticals and industries that are having these challenges. I mean, retail is a good example, point of sale. Anywhere where you have a sort of like a branch kind of problem or mentality where you're running sophisticated applications. And by the way, so people think of point of sale as not terribly sophisticated. It's incredibly sophisticated these days. Incredibly sophisticated. And there are thousands of these devices, hundreds of stores, thousands of devices similarly with healthcare, again distributed hospitals, medical centers, doctor's offices, et cetera. You have all running sort of private mission critical data. I think one of the ones that we see sort of coming is this kind of autonomous car thing. And as we get sort of IOT sensor networks, large amounts of data being aggregated from those. So there's lots of different use cases. We had only a lot of interest, you know, and I mean, quite frankly, the challenge for us is, you know, as a startup is keeping focused on just a few things today. But the number of things we're being asked to look at is just enormous. Well, there's tailwinds for you guys in terms of momentum you have. This cloud 2.0 trend, which we talked about, but hybrid cloud and multi-cloud is essentially distributed cloud and edge. You think about it. And that's what most companies going to do. They're going to keep their on-premises and they're going to treat it as either on their platform or an external remote location that's going to be everywhere, big surface area. So with that, what are some of the under the hood benefits of the OS? Can you go into more detail on that? Because I find that to be much more interesting to say the network architect or someone who's saying, hey, you know what? I got hybrid cloud right now, I got Amazon. I know the future's coming onto my front doorstep really fast. I got to start architecting. I got to start hiring. I got to start planning for distributed cloud and distributed edge deployments, if not already doing it. So technical debt becomes a huge issue. I might try some things, my old gear or old stuff. They're in this mode. You know, a lot of people kind of in that mode. I'll do a little technical debt to learn, but ultimately I got to build out this capability. What do you guys do for that? So the critical thing for us is that you have to standardize on an open, non-proprietary orchestration layer, right? You can talk about containers and microservices all day long. We hear those terms all the time. But what people really need to make sure that they focus on is that their orchestrator that's managing those containers is open and non-proprietary. If you pull that from one of the current vendors, it's going to be something that is network-centric and it's going to be something that was developed by them for their use, right? This is not something they're basically saying, here's another silo, keep feeding into it. Sure, we give you APIs. Sure, we give you a way to programmatically configure the network. But you're still doing it specifically to me. One of the smartest decisions we made, besides just using Kubernetes as core infrastructure, we've also completely adapted their API structure. So if you already speak Kubernetes, if you understand how to configure network paradigms in Kubernetes, we just extend that. So now you can take somebody who off the street might be a cloud native Kubernetes expert and say, here's a little bit of networking, go to play the network, right? You just have to take the barrier down of what you have to teach them from this CLI and this API structure that's specific to this vendor and then this CLI and this API structure. But the cool thing about what we're doing is we also don't leave the network engineers out in the cold. We give them a fully cloud native network CLI that is just like everything else they're used to, but it's doing all this cloud native Kubernetes microservices container stuff underneath to hide all that from them. So they don't have to learn it. And that's powerful because we recognize, because of our ops experience, there's a lot of different people touching these boxes. Whether you put it in an ivory tower or not, you've got knocks that have to log in and check them. You've got junior network admins, senior network engineers, architects, you've got cloud native folks, Kubernetes folks. Everybody has to look at these boxes. So they all have to have ways that into the switch and into the routers that is native to what they understand. So that's very critical is to present data in a way that makes sense to the audience. And also give them comfort to what they're used to, like you said before, if they got whatever's running Linux on there. As long as it's operationally running, the waters flowing through the pipes or packets are moving through, they're happy. They've got to have this new capability to please the people who need to touch the boxes and work with the network and give them some more capabilities. Right, and it prevents you from building those silos, which is really critical in the cloud native. And that's what public cloud 1.0 taught us, stop building these silos, these infrastructure silos and say, okay, you look at like AWS right now, there's AWS certified engineers. They're not network experts, they're not storage experts, they're not compute experts, they're AWS experts. And you're going to see the same thing happen with cloud native. Cloud 3.0 is decimating the silos basically, because if this goes to that next level, that's why horizontally scalable networks is where you go, right? That's kind of what you were talking about. Exactly. That's the use case. I mean, I think all sort of revolutionary ideas are actually more transformational. I mean, revolutions begin by taking something that is familiar and presenting it in a new way and enabling somebody to do something different. So I think it's important as we sort of approach this is to not just come in and go, oh, what you're doing is stupid, replace it. The answer is what you're doing is obviously the right thing, but you've not been given the tools that enable you to take full advantage and achieve the full potential of the network as it relates to your business. And you guys know as well as we do is that the networking folks are, it's a high bar for them because you mentioned the security and the lockdown nature of networking has always been, you know, you don't eff with it because you think that thing is going to be, anyone touches it, they need to be reviewed. So they're a hard customer to sell to.   The answer is no, because I know that if I touch my stuff, it's going to break or, you know, or I'm limited in what I can do or I'm, you know, I can't achieve the, you know, the timeframe that you're looking for. So the network has always been an inhibitor, but the heroes of the moment are actually the network operations teams because nobody knows that the network. This is an interesting agile conversation. We've been having this in our here in our CUBE studio yesterday amongst our own team because we love agile with content. Agile's different. Agile's about getting to yes, because iteration in a sense is about learning, right? So you have to say no, but you have to say no with the idea of getting to yes, because the whole microservices is about figuring out through iteration and ultimately automation, what to tear down. So I was seeing a kind of trend where it's not the no ops kind of guys as they say, you know, no, no, no. It's no, don't mess with the current operational plumbing, but we got to get to yes for the new capability. So there's kind of a shift in kind of the cloud native. Your thoughts and reactions to that Glenn? Yeah, so it's basically like I set myself up so that I'm doing a whole like drop the forklift with everything in there, like a created replacement. Networking has always been this way. Like I'm not saying no to you. I'm just saying not right now. I do my maintenance three times a year on the third Sunday of the second month and the moon's in the right place and I make sure that I've got 50, 60 changes. I've got 20 engineers on call. We do everything, you know, in order. We've got a rollback plan if something breaks. This is the problem. Like network engineers don't do enough changes to build the muscle like the agile developers have seen or CICD developers have seen where it's like, I do a little bit of changes every day, something breaks, I roll it back. I do a little bit of changes every day and if something breaks, I roll it back. That's what we enable because you can do things without breaking the entire system. You could just replace a container, you could move on. In networking, the classic networking, you're stack modeling so many changes and so many new things that everything has to be a green field deployment. How many times have we heard that? Like, oh, this thing would be perfect for our green field data center. We're going to do everything different in this green field data center. And that doesn't work. We don't get a mulligan in networking, as they say. Look, this is a good point. Great conversation. I think that is a great follow up topic because developing those muscles is an operational practice as well as understanding what you're building. And you got to know what you're, and I know what the outcome looks like. This is where we're starting to get into more of these agile apps. And you guys are the front end of it. And I think this is a sea change, Cloud 2.0. Yeah. Quick plug for the company. Take the last minute to explain what you guys are up to. Hiring, funding, what are you guys looking for? Give a quick plug for the company. Yeah, I mean, we're doing great. We're always hiring. Everybody always is. If you're a cutting edge startup, we're always looking for great new talent. Yeah, we're moving forward with our next round of funding plans. We're looking at expanding the growth of the company. I'll go to market, doubling down on our engineering. We're just delivering now our Kubernetes fabric capability. So that's the next big functional release that we've actually already delivered the beta of. So taking Kubernetes and actually using it as a distributed fabric. So a lot of exciting things happening. Technology-wise, a lot of customer engagement's happening. So yeah, it's great. Glenn, what are you excited about now? I see Kubernetes we know you're excited about, but what's getting you excited? So the dual process that we have, where we actually use, we're doing stuff in Kubernetes that nobody else is doing because we have a version that runs on the switch and it manages all the containers local and then it also talks to a big controller. It's fixing that SDN issue, right? Where you have this SDN controller that manages everything in the data plane and it controls my devices and it uses OpenFlow to do this and it has a headless operation in case the controllers go away. Oh, and if I need another controller, here's another one. So now I've got two controllers. It gets really messy. You got to buy a lot of gear to manage it. Now we're saying, okay, you've got Kubernetes running local. You don't want to have a Kubernetes cluster. Don't bother. It just uses it autonomously. You want to manage it as a fabric, like Dom says. Now you can use the Kubernetes fabric that Kubernetes masters that you've already built for your other applications. And now we can start to really embed some really neat operational stuff in there. Things that as a network engineer, it took me years of breaking stuff and then fixing it to learn. We can start putting those operational intelligence in the operating system itself to make it react to problems in the network and solve things before waking people up at 3 a.m. This takes policy to a whole new level. Absolutely. It's a whole new intelligence layer. Yeah, if this is broken, do this. Cut off the arm to save the rest of the animal and don't lift people up and troubleshoot stuff. Troubleshoot stuff during the day when everybody's there and happy and awake. Guys, congratulations, SnapRoute. Hot startup. Networking is the real area for Cloud 2.0. You got real time, you got data. You got to move packets from A to B. You got to store them. You got to move compute around. You need to move stuff around the cloud to distribute networks. Thanks for coming in. Thanks for having us. I'm John Furrier here for Kube Conversation here at Palo Alto with SnapRoute. Thanks for watching.


Part 2 of Chapter 4 of Little Eve Edgerton. After five minutes by the little travelling clock, she heard him pacing monotonously up and down, up and down, then very softly at last she summoned him back to her. She whispered, I think there's someone knocking at the outside door. What? called Edgerton. Incredulously he came back through his daughter's room and crossing over to the hall door, yanked it open abruptly on the intruder.  Good afternoon, said Edgerton, without enthusiasm. Er, orchids persisted Barton still grinningly. Across the unfriendly hunch of the older man's shoulder he caught a disquieting glimpse of a girl's unduly speculative eyes. In sudden impulsive league with her against this, their apparent common enemy, age, he thrust the orchids into the older man's astonished hands. For me, questioned Edgerton, I say, why yes, certainly, beamed Barton, orchids, you know, hothouse orchids, he explained painstakingly. So I judged, admitted Edgerton. With extreme distaste he began to untie the soft flimsy lavender ribbon that encompassed them. In their native state, you know, he confided, one very seldom finds them growing with sashes on them. From her nest of cushions across the room little Eve Edgerton loomed up suddenly into definite prominence. What did you bring me, Mr. Barton? She asked. Why, Eve, cried her father, why, Eve, you astonish me, why, I am surprised at you, why, what do you mean? The girl sagged back into her cushions. Oh, father, she felt her, don't you know anything? That was just a small talk. With perfunctory courtesy Edgerton returned to young Barton. Pray, be seated, he said, take a chair. It was the chair closest to little Eve Edgerton that Barton took. How do you do, Miss Edgerton? He ventured. How do you do, Mr. Barton? Said little Eve Edgerton. From the splashy washstands somewhere beyond them they heard Edgerton fussing with the orchids and mumbling vague Latin implications or endearments over them. A trifle surreptitiously Barton smiled at Eve. A trifle surreptitiously Eve smiled back at Barton. In this perfectly amiable exchange of smiles the girl reached up suddenly to the sides of her head. Is my, is my bandage on straight, she asked, wordly. Why, no, admitted Barton, it ought not to be, ought it? Again for no special reason whatsoever they both smiled. Oh, I say, stammered Barton, how you can dance? Across the girl's olive cheeks her heavy eyelashes shadowed down like a fringe of black ferns. Yes, how I can dance, she murmured almost inaudibly. Why didn't you let anybody know? demanded Barton. Yes, why didn't I let anybody know? repeated the girl in an utter panic of bashfulness. Oh, I say, whispered Barton, won't you even look at me? Mechanically the girl opened her eyes and stared at him fixedly until his own eyes fell. Eve called her father sharply from the next room. Where in creation is my data concerning North American orchids? In my steamer trunk began the girl on the left-hand side, tucked in between your riding boots and my best hat. Oh, called her father.  Really, Miss Eve, he stammered, I'm awfully sorry you got hurt. Truly I am. Truly it made me feel awfully squeamish. Really I've been thinking a lot about you these last few days. Honestly, I have. Never in all my life did I ever carry anyone as little and hurt as you were. It sort of haunts me, I tell you. Isn't there something I could do for you? Something you could do for me, said the leave at Gritton's staring. Then again the heavy lashes came shadowing down across her cheeks. I haven't had any very great luck, she said, in finding you ready to do things for me. What? gasped Barton. The big eyes lifted and fell again. There was the attic. She whispered a bit huskily, you wouldn't rent me your attic. Oh, but I say, Gritton Barton, some real thing, I mean, couldn't I read aloud to you?  Read aloud? chipped Edgerton across the top of his spectacles. The daring man in this unexpurgated day and generation who offers to read aloud to a lady. He might read me my geology notes, suggested the leave Edgerton blandly. Your geology notes hooded her father, what's this? Some more of your newfangled small talk? Your geology notes? Still chuckling mirthlessly he strode over to the big table by the window and spreading out his orchid data over every conceivable inch of space, settled himself down serenely to compare one flower of mystery with another. Fertively for a moment Barton sat studying the gaunt graceful figure.  Nevertheless, Miss Eve, he grinned, I should be perfectly delighted to read your geology notes to you. Where are they? There droned the leave Edgerton slapping listlessly at the loose pile of pages beside her. Conscientiously Barton reached out and gathered the flimsy papers into one trim handful. Where shall I begin? He asked. It doesn't matter, murmured the leave Edgerton. What? He said Barton. Nervously he began to fumble through the pages. Is there any beginning? He demanded. No. Moped the leave Edgerton. For any end? He insisted. Nor any middle? No. Side little Eve Edgerton. Helplessly Barton plunged into the unhappy task before him. On page nine there were perhaps the fewest blots. He decided to begin there. Paleontologically the first sentence smote him. Paleontologically the periods are characterized by absence of the large marine Saurians dinosaurs and pterosaurs. Eh? He gasped Barton. Why of course, called Edgerton a bit impatiently from the window. Laboriously Barton went back and re-read the phrase to himself. Oh, oh yes, he conceded lamely. Paleontologically he began all over again. Oh dear no, he interrupted himself. I was farther along than that. Absence of marine Saurians, oh yes, absence of marine Saurians, he resumed glibly. Dinosaurs and pterosaurs so abundant in the, in the cretaceous of Ammonites and Bellamnites. He persisted heroically, hesitatingly, stumblingly, without a glimmer of understanding. His bewildered mind worried on and on. Its entire mental energy concentrated on the single purpose of trying to pronounce the awful words. Of rudists, you know, Cerami, Tri, Trigonias, the horrible paragraph tortured on. By the marked reduction in the Brachyopods, compared with the now richly developed Gastropods and, and Sinupaliate, a lamely branch, it writhed and twisted before his dizzy eyes. Every sentence was a struggle, more than one of the words he was forced to spell aloud to start a sheer self-defense, and always against Eve Edgerton's little intermittent knot of encouragement, was balanced that hateful sniffing sound of surprise and contempt from the orchid table in the window. Despairily he skipped a few lines to the next unfamiliar words that met his eye. The neozoic flora, he read, consists mainly of, of Angio, Angiosperr, still smiling, but distinctly worn around the edges of the smile, he slammed the handful of papers down on his knees. If it really doesn't make any difference where we begin, we see, if he said, for heaven's sake, let's begin somewhere else. Oh, all right, crew and little Eve Edgerton. Expeditiously Barton turned to another page and another. Wryly he tasted strange sentence after strange sentence, then suddenly his whole wonderful face wreathed itself in smiles again. Three superfamilies of turtles, he began joyously. Turtles, ha, I know turtles, he proceeded with real triumph. Why, that's the first word I've recognized in all this, this, er, this what I've been reading. Sure I know turtles, he reiterated with increasing conviction. Why, sure, those, those slow-crawling box-like affairs that live in the mud and are used for soup and, er, combs, he continued blithely. The very same knotted little Eve Edgerton soberly. Oh, Lordy, groaned her father from the window. Oh, this is going to be lots better, beamed Barton, now that I know what it's all about. For goodness' sake, growled Edgerton from his table, how do people think I'm going to do any work with all this jabbering going on? Hesitatingly for a moment Barton glanced back over his shoulder at Edgerton and then turned around again to probe Eve's preferences in the matter.  Oh, go right on reading, Mr. Barton, knotted little Eve Edgerton. Three superfamilies of turtles began Barton all over again. Three superfamilies of turtles, the Amphicillidia, the Cryptodera, and the Tri, the Tri, the T-R-I-O-N-Y-C-H-O-I-D-E-A. He spelled that laboriously.  When new people get all through this nonsense he announced, maybe you'll be kind enough to let me know, I shall be in the writing room. With satirical courtesy he bowed first to Eve, then to Barton, dallied an instant on the threshold to repeat both bows, and went out, slamming the door behind him. A nervous man, isn't he, suggested Barton. Bravely, the Eve Edgerton considered thought. Trianochiodia. She prompted quite irrelevantly. Oh yes, of course, conceded Barton, but do you mind if I smoke? No, I don't mind if you smoke, sing a song to the girl. With a palpable sigh of relief Barton lied to the cigarette.  Conscientiously then he resumed his reading. No, Plurodera have yet been found, he began. Yes, isn't that too bad, sighed little Eve Edgerton. It doesn't matter personally to me, admitted Barton. Hastily he moved on to the next sentence. The Amphicillidae are known there by only the genus Bena, he read, to describe species B, Undada, and B, Arinosa, to which was added B, Herbrica, and B, Ponderosa. Petulantly he slammed the whole handful of papers to the floor. Eve, he stammered, I can't stand it. I tell you, I just can't stand it. Take my attic if you want to, or my cellar, or my garage, or anything else of mine in the world that you have any fancy for, but for heaven's sake, with extraordinarily dilated eyes, Eve Edgerton stared out at him from her white pillows. Why? Why, if it makes you feel like that, just to read it, she reproached him mournfully. How do you suppose it makes me feel to have to write it? All you have to do is to read it, she said, but I, I have to write it. But why do you have to write it? gasped Barton. Languidly her heavy lashes shadow down across her cheeks again. As for the British consulate, Non Canono, she said, it's some notes he asked me to make for him in London this last spring. But for Mercy's sake, do you like to write things like that? insisted Barton. Oh no, draw little Eve Edgerton. But of course, if I marry him, she confided without the slightest flicker of emotion.  But stammered Barton. For Mercy's sake, do you want to marry him? He asked, quite bluntly. Oh no, draw little Eve Edgerton. Impatiently Barton threw away his half-smoked cigarette and lighted a fresh one. Then why? He demanded. Oh, it's something Father invented, said little Eve Edgerton. Altogether emphatically Barton pushed back his chair.  Except, emphically Dia, he asserted with some feeling. Yes, isn't it? sighed little Eve Edgerton. For Heaven's sake, said Barton, where is Non Canono? Non Canono whispered little Eve Edgerton. Where is it? Why? In an ocean, you know, rather a hot green island, in rather a hot blue-green ocean. Lots of green palms, you know, and rank rough green grass, and green bugs, and green butterflies, and green snakes, and a great crawling, crunching color of white sand and hermit crabs all around it. And then just a long, unbroken line of turquoise colored waves, and then more turquoise colored waves, and then more turquoise colored waves, and then—and then—and then what? worried Barton. With a vaguely astonished lift of the eyebrows, little Eve Edgerton met both question and question her perfectly squarely. Why, then, more turquoise colored waves, of course, chanted little Eve Edgerton. It sounds rotten to me, confided Barton. It is, said little Eve Edgerton, and oh, I forgot to tell you, John Elbertson is sort of green, too. Geologists are up to be, don't you think so? I never saw one admitted Barton without shame. If you'd like me to, said Eve, I'll show you how the turquoise colored waves sound when they strike the hermit crabs. Do, urged Barton.  She began. Hmm. After a while, of course, I think he might stop, suggested Barton a bit creepishly. Again, the big eyes opened at him with distinct surprise. Why? Why? said Eve Edgerton. It never stops. Oh, I say, frowned Barton, I do feel awfully badly about your going off to a place like that to leave. Really, he stammered. We're going Thursday, said Little Eve Edgerton. Thursday, cried Barton. For some inexplainable reason, the whole idea struck him suddenly as offensive, distinctly offensive as if fate, the impatient waiter had snatched away a yet untasted plate. Why, why, Eve, he protested, why, we're only just beginning to get acquainted. Yes, I know it, musely Little Eve Edgerton. Why, if we'd have had half a chance, began Barton, and then didn't know I'd all had to finish it. Why, you're so plucky, and so odd, and so interesting, he began all over again. Oh, of course I'm an awful duffer and all that, but if we'd had half a chance, I say, you and I would have been great pals in another fortnight. Even so, murmured Little Eve Edgerton, there are yet fifty-two hours before I go. What are fifty-two hours, laughed Barton? Listlessly, like a wilting flower, Little Eve Edgerton, slid down a trifle farther into her pillows. If you'd have an early supper, she whispered, and then, come right up here afterward, why, there would be two or three hours, and then tomorrow, if you'd get up quite early, there would be a long, long morning, and we could get acquainted, some, she insisted. Why, Eve, said Barton, do you really mean that you would like to be friends with me? Yes, I do, nodded the crown of the white bandaged head.  That's what makes you so restful. What? queried Barton a bit sharply, then very absentmindedly for a moment, he sat staring off into space through a great pungent haze of cigarette smoke. Eve, he ventured at last. What? Mumble Little Eve Edgerton. Nothing! said Barton. Mr. Jim Barton? Ventured Eve. What? asked Barton. Nothing! Mumble Little Eve Edgerton. Out of some emotional or purely social densities of life, it seems rather that time strikes the clock than that anything so small as a clock should dare strike the time. One, two, three, four, five wins the poor little frightened traveling clock on the mantelpiece.  Mr. Jim Barton, said Little Eve Edgerton, if I stayed here two weeks longer, I know you'd like me. I know it. I just know it. Quisically, for an instant, as if to accumulate further courage, she cocked her little head on one side and stared blankly into Barton's astonished eyes. But you see, I'm not going to be here two weeks. She resumed hurriedly. Again, the little head cocked appealingly to one side. You wouldn't be willing to take my word for it, would you? And like me now? Why, what do you mean, Stammered Barton? What do I mean, Quis Little Eve Edgerton? Why, I mean, that just once before I go off to Non-Conono, I'd like to be attractive. Attractive, Stammered Barton, helplessly. With all the desperate, indomitable frankness of a child, the girl's chin thrust itself forward. I could be attractive, she said. I know. I could. I know I could. If I'd ever let go of just the tiniest, tiniest bit, I could have both. She asserted triumphantly. A thousand both. She added more explicitly, only. Only what? laughed Barton. Only one doesn't let go, said Little Eve Edgerton. Why not? persisted Barton. Why, you just couldn't with strangers, said Little Eve Edgerton. That's the bewitchment of it. The bewitchment puzzled Barton. Nervously, the girl crossed her hands in her lap.  Did you ever read any fairy stories, she asked, with apparent irrelevance? Why, of course, said Barton millions of them when I was a kid. I read one once, said Little Eve Edgerton.  Well, that was all right, of course, considered Little Eve Edgerton, because of course any prince would have been willing to kiss the lady just as a mere matter of accommodation. But suppose, fretted Little Eve Edgerton, supposed the bewitchment also ran that no prince would kiss the lady until she had waked up. Now there, said Little Eve Edgerton, is a situation that I should call completely stalled. But what's all this got to do with you, green Barton? Nothing at all to do with me, said Little Eve Edgerton. It is me. That's just exactly the way I'm fixed. I can't be attractive out loud until someone likes me. But no one, of course, will ever like me until I'm already attractive out loud. So that's why I wondered, she said, if just as a mere matter of accommodation you wouldn't be willing to be friends with me now, so that for at least the 52 hours that remain I could be released from my most unhappy enchantment. Astonishingly, across that frank, perfectly outspoken little face, the frightened eyelashes came flickering suddenly down. Because, whispered Little Eve Edgerton, because, you see, I haven't liked you already. Oh, fine, smiled Barton, fine, fine. Approximately the word broke in his throat. What? he cried. His hand, the steadiest hand among all his chums, began to shake like an aspen. What? he cried. His heart, the steadiest heart among all his chums, began to pitch and lurch in his breast. Why, Eve, Eve, he stammered. You don't mean you like me like that. Yes, I do, nodded the little white-capped head. There was much shyness of flesh in the statement, but not a flicker of spiritual self-consciousness or fear. But Eve, protested Barton, already he felt the goose flesh rising on his arms. Once before, a girl had told him that she liked him. In the middle of a silly summer flirtation it had been. And the scene had been mockish, awful, a mess of tears and kisses and endless recriminations. But this girl, before the utter simplicity of this girl's statement, the unruffled dignity, the mere acknowledgement, as it were, of an interesting historical fact, all his trifling preconceived ideas went tumbling down before his eyes like a flimsy house of cards. Pang after pang of regret for the girl, of regret for himself, went surging hotly through him. Oh, but Eve, he began all over again, his voice raw with misery. Why, there's nothing to make a fuss about to draw the leave, Edgerton. You've probably liked a thousand people, but I, you see, I've never had the fun of liking anyone before. Fun, tortured Barton. Yes, that's just it. If you'd ever had the fun of liking anything, it wouldn't seem half so brutal.     Gone was the sullen frown, the indifferent glance, the bitter smile, and in that sudden amazing, wild sweet transfiguration of brow eyes' mouth that meet his astonished eyes, he felt his whole mean, supercilious world slip out from under his feet. And just as precipitously, just as inexplainably, as ten days before he had seen a great light that had knocked all consciousness out of him, he experienced now a second great light that knocked him back into the first full consciousness that he had ever known.  From the farther side of the room the sound of a creaking board smote almost instantly upon their ears. Any time that you people want me, suggested Edgerton's icy voice, I am standing here, in about the middle of the floor.  Oh, Father, dear, I have been perfectly wise. She hastened to assure him. Almost at once, Father, I told him that I liked him, so that if he really were the dreadful kind of young man you were warning me about, he would eliminate himself from my horizon immediately in his wicked pursuit of some other lady. Oh, he did run, Father, she confessed in the first red blush of her life. Oh, he did run, Father, but it was almost directly toward me. Eh, snapped Edgerton. Then in a defiant effrontery, half impudence and half humility, Barton stepped out into the middle of the room and proper his strong firm young hand to the older man. You told me, he grinned, to rummage around until I discovered a real treasure. Well, I didn't have to do it. It was the treasure, it seems, who discovered me. Then suddenly into his fine young eyes flared up the first glint of his newborn soul. Your daughter, Sir, said Barton, is the most beautiful woman in the world. As you suggested to me, I have found out what she is interested in. She is interested in me. End of Part 2, Chapter 4. End of Little Eve, Edgerton.


Welcome back to Entrepreneurship Tuesday, our Y254 channel is where you can find us across all our social media platform at michela shira is where you can reach out to me in this particular session we are looking at content marketing so if you own a business you know how important it is to just maximise on your profit and one of the best ways is getting your business on an online space and also the marketing aspect of it is very vital so according to Michael Brina who is actually a CEO of one of the best marketing company in the world says this that content marketing is the gap between what brand produces and what consumer actually wants so you can see how very important it is when it comes to actually taking your business in an online space and the marketing aspects and then today we are looking at content marketing and in studio I am joined by Kimani Pachik who is the CEO of Inversk magazine and a couple of other things that he is involved in when it comes to networking and also involving the young people Thank you very much Pachik for creating time to be with us You are very welcome Michelle, I am grateful to be here Alright, so you are doing well, you look very very dashing this morning Thank you Alright, so starting us off Pachik for someone who is meeting you for the first time who is Pachik Kimani? Pachik is a young Kenyan entrepreneur the founder and the publisher of Inversk magazine and the host for the annual East Africa Seas Breakfast and also the newly launched CalStick which is a marketing agency for companies in Nairobi Alright, before we get into what Pachik does because it's a couple of things that you are actually involved in I'd like you to give us a brief background before you got into the business space Where was your mind at? Where did you grow up? Well, I grew up in a small village in an area called Matundam that is in Murangaa County at the Tanga constituency in the lower part of the Tanga in Kakuzumi to Beiru Ward So that's where I was raised I wasn't born there I was probably born somewhere in the hospital which I don't know where I'll find out I grew up there that's why I went to both primary and high school in the same village and then after that I came to Nairobi I actually spent four years across the fence at the University of Nairobi pursuing bachalas degree in arts and majored in communication Okay, majored in communication so if you're not on the other side you'll be on this other side of my space Not really I didn't want to pursue BA I didn't want to pursue communications I was so much in love with mathematics and economics and I wanted to get into the world of finance but at the same time while other students were I have to do engineering, medicine or such kind of things in my mind I was like I can't be in the village both in primary and high school and at the same time go to the university in the village so I have to be at the University of Nairobi so after my KACC results I had to ensure that I applied for a course through the joint admissions board back then I understand nowadays it's called KUCCPS or something like that I had to apply for a course that could guarantee me a placement at the University of Nairobi and that's exactly what I did so I joined the University of Nairobi in May 2013 and then in BA you have to pursue some 3 disciplines there is around 21 disciplines in BA you pursue 3 during your first and second year and then after that you can either specialize or minor, major or double major so I pursued mathematics, economics and communication and then that's why I ended up majoring in communication and a small minor in economics and that explains a lot when it comes to what you do yes, I would say yes it really influenced part of what I am doing alright, so how did you get into the content marketing business space so to start over as a university student of course we learnt a lot of things to do with communication and marketing at the same time terms of PR and advertising broadcasting and all those things but back then during my university days I used to be interested in politics and at the same time I was doing a motivation of speaking in schools and I had this goal of one day building my own business but I didn't know what kind of business I wanted to get into so I thought I would do a magazine that time being in motivation and everything I wanted to do the motivator magazine and then that was in 2014 I got the name INVASC in 2015 started it out as a personal development blog and then you know as we grow and as we advance and as you get into business more and more you get to learn and get more ideas and your ideas get fine tuned so in 2017 that is after my campus days we transformed it from just personal development blog to a business magazine for startups so we held a launch event we actually held it at All Saints Cathedral and then after that after the launch we grew it as a startups magazine and then we discovered apart from just startups there are so many entrepreneurs even big time entrepreneurs in Kenya who want to share their experience and experts who want to share their expertise how to build a business and therefore we decided instead of just focusing on how one can start there are so many people who are looking at how they can build and scale their businesses so that's how we moved from just focusing on how one can start and we added the aspect of building and scaling that is in 2018 and then as we continued to grow many people discovered that we are publishing content and you are helping people learn how they can build their businesses and even as our blog and magazine gained traction and got more readers we discovered that we can help people distribute their content so you write articles and you distribute and that is how we have been able to learn we can also do content through harnessing our skills in creating beskup content create content we can do it for organizations at the same time they market and grow themselves what business gap did you see from just being a personal development blog to actually a business magazine well in Africa we have a very great gap in terms of getting jobs it is really difficult to get a job in Kenya of any other African country I believe it is the same in the whole world and I wanted to provide a job for myself and at the same time help others get jobs but I discovered the best way in which I can help solve the problem of unemployment is helping create a new generation of entrepreneurs help people learn how they can build their businesses because I believe if somebody reads in vask today maybe an article on marketing maybe an article on finance or any other area that they want to reboot or to change in their business and they definitely change it they will become more profitable they will be able to scale and build their businesses they will be able to employ more so by helping entrepreneurs grow and expand their businesses they create employment so through in vask magazine and through the events that we do like we host the annual CEOs breakfast we have held it for 3 years 2018 2019 and 2020 CEOs come together they learn, they partner together they invest in each other and by doing so they create more employment so we are helping solve the problem indirectly so we will get back to the breakfast CEOs all about what it offers and why young people should be part of it but let's look at for someone who is watching this and they want to start a business how do they go about starting something that they are passionate about because it sounds like you are passionate about what you do well how do you get to start a business number one we have to agree that not every single person can become an entrepreneur you know even during the times of Jesus for those who know him he had to have his vision and he had to have his goal you know and he had to have his assistance that is the disciples so Jesus had the vision he knew what he wanted to do with the gospel but he had to have people to help him advance the gospel and the same thing in business when the government or our leaders in government tell us youth should create employment for themselves because we have people who are cut out to be entrepreneurs we have people who are cut out to you know work for the for the companies that these people will definitely start so if you are cut out to be an entrepreneur and you want to harness your passion into getting into business one of the simple things that you need to look at is you need to identify the areas in which you can engage through your areas of passion let's say for example you are passionate about fashion there is so much you can do about fashion let's say you want to do things to do with the clothes there exist so many gaps in terms of do you want to sell shoes do you want to sell clothes for women, for men for working class individuals, for children you know there is so many things that you have to to look at in terms of where exactly you want to venture into so you have to do your own research and at the same time aligning it to your passion you have to look at what are you passionate about in fashion are you looking at the modern, classy young man or woman or you are looking at the modern business person or the modern executive or the modern child at the same time you need to look at are you looking at people in schools school uniforms and all that alright so what are a couple of mistakes that you wish you could have avoided 3 years down the road when it comes to Invas magazine what are a couple of those mistakes that you wish you could have avoided mistakes are many we make mistakes every single day it is actually part of the process but of course working with the wrong people I started out a partner with 2 people who are not passionate about what I was doing definitely we had to fail out I had sometimes hire the wrong people and they are not even good at what they do and that really slows it slows the growth of the company I have at other times these are very major mistakes that we make as entrepreneurs especially young entrepreneurs when you get a client you are not really keen you are so much focused on the money you will get from the client and forget about the things that you have to do before you do what you do and that is making a clear getting into a clear legal contracts outlining the terms of payments and that has made me lose a lot of money from so many clients usually advice if you are getting into business and you are getting to offer a service or a product to any client have your own terms of payment set out clearly and very well understood to you and to the client that you are offering the service to when it comes to content marketing you decided to just not provide investment business magazine but you also ventured into another company I don't know if it's another company it's actually a whole new company it's a whole new company so what made you move from just the investment business magazine to a new company that deals with content marketing purely I actually didn't move out of it's connected with it's connected with but what we are doing is through Inversk we have been able to create really great content and we have a great content gap in Africa most organizations in Africa focus on selling selling selling selling but you need to nurture your leads companies need to nurture their leads clients are always asking questions and when they ask these questions they ask them on Facebook on Google when you go and search something on Google like for example men's shoes in Kenya or restaurants in Nairobi you will find other suggested searches those other suggested searches on Google are actually things that people search on the internet when you look at genuine real estate companies in Kenya you will see all those things or how to buy land in Kenya and see other suggested searches in Kenya and those are questions that people are asking now I believe that the best people to answer these questions are actually the companies which are offering these solutions so a real estate company need to educate its potential clients its existing clients on everything real estate if you are in a financial service sector you need to educate your clients in terms of everything in the financial services if you are in the banking for example you need to educate your people about loans mortgages and all these things and also at the same time you need to tell people how your services are different from the others using clear value driven content and most companies do not forget that they just do their content hafazadly and even on their website they focus on designing a very good website but you go to that content that is on the website the content copies are designed to inspire and to lead the readers or the visitors of these websites into conversion or into action in terms of purchasing their product and that is the gap that we are filling in we want these companies starting from their product descriptions from their about section and to every single content they create they create value driven content so we are helping them to cooperate their profiles we are helping them to cooperate their websites and we are going even further to help them to cooperate their products to do blogs articles are really good because people talk about search engine optimization and they are only focusing on the basic the tech aspect of it but one thing that is happening is internet and technology is changing every single day the algorithms of google and being and every other search engine are changing every other day when you create a website people focus on setting the keywords and optimizing the website which is really good but every other day google is google crawlers are crawling millions of sites every single day so if you create consistent content with the keywords in your industry google crawlers will definitely crawl your website every single day or every single week they are by ranking your website higher so if you look at a company that is doing let's say even if it's just one blog article in a week or in a month google crawlers will be able to crawl that website and people will be able to when they search on the internet they will see your results on the first page of google and they will be able to learn about your service offering or your expertise you know strategically positioning yourself as a leader in your industry because if I speak on something that I understand and you can see that I can understand and I am offering services in the line of what I am talking about definitely I am the best person to buy from so the same thing with every other company if you are a restaurant let's talk about hotels if you are a hotel your products and how good your place is then definitely people will be reading more about you let's say we are searching for hotels in Mombasa hotels in Kisumu you build the credibility that is exactly maybe I am not travelling to Kisumu today but I will be looking at things that people do in Kisumu and when I do that I will be getting articles from travel agencies I will be getting articles from hotels and definitely the next time I want to travel to Kisumu guess who will come from my mind that travel agency that I read an article from the hotel that wrote an article about things to do with Kisumu and their best amenities and everything is the hotel that will come to my mind that is where I should go and reside within the week or a couple of days that I will be in Kisumu or any other place when it comes to blogging then that is the work of invest but what does the travel agency and the services do so what we are doing Invasq has its own editorial team part of whom are working for CalStik so CalStik Invasq is a distribution channel it is a content discovery platform so when people read articles at Invasq most of them it is not the editorial team who write apart from news and features others are from experts others from organizations that distribute this content for us so the CalStik team actually creates this content for you so we are creating articles we are creating product descriptions for people we are creating profiles for people we are creating brand identity designs including logos product designs all types of graphics design and also social media content and management and digital ads so how do you push the products for your clients that is to just fuel on the sales so how I push because at the end of the day and also your clients so what do you do we have a very new company so we are leveraging on our network part of the subscribers of Invasq is 14,000 plus these are people who read our magazine these are people who have attended CEO's breakfast they actually know us they know what we do best and they have actually experienced our services so for now we are leveraging on them and these are the people we are reaching out telling them what we do and they are actually enrolling into some of the services that we are doing so apart from that we are also using email marketing and social media ads that is really really working for us so in the next 6 months that is what we are doing we are leveraging on what we already have then from there we will do billboards, paid media workings and everything so I would like to find one of our viewers has asked this question and she is asking how does the CEO as such engine optimization work exactly when it comes to marketing your business and just putting it out there so it is the simplest way like I have just explained a couple of minutes ago when you search on google you use particular words which are indexed on the website and then google crawlers so for example if let me give an example of safari kum if your phone is off and I am calling you safari kum has a way of letting me know you are off and when you open when you switch on your phone you get a message so how do I activate I tried calling you so I search on the internet how to activate safari kum you see those words that are used safari kum I tried calling you so google using its crawlers and technology will look for websites who have written content with these particular words so if you are going to index to optimize your website you are going to ask yourself I am in agribusiness solutions I am in real estate number one which words exactly do people use for real estate solutions just to get so that your audience you take it to market can easily access your content so you must ask yourself which exact words do people search let's look at the CEO's breakfast annual summit what is it all about and you guys celebrated the third annual breakfast summit just on february yes on february 7th tell us more about the the CEO's breakfast and what is all about wow Amoli is excited anytime I talk about the CEO's breakfast because I got the idea in November 2017 back then it was young CEO's breakfast and I just cleared campus in 2016 started business no money no resources in terms of networks I didn't have anything to leverage on and I thought business you know that the political temperatures in this country were at the highest holding one election after the other business was disrupted though not during this COVID-19 season apart from me there must be other people in business who are young like me and have experienced these challenges but then I had an office at this corner house and I thought how about I invite like 10 or 20 friends who are in business then we discuss