What is up you guys, welcome back to another one. If you're new to the channel, I'm Gold Pony on the new car truck SUV reviews on YouTube. And today, we are in the new 2022 Hyundai Venue courtesy of Jack G and Volvo Hyundai and York PA for more information on their inventory. Please feel free to check out the link in the description box below. And so I am in this one today, because there are actually a couple nice changes for the 2022 model year. Also, this is an affordable SUV starting at just under $19,000. And we'll get to the pricing here in a little bit. But also, America's best warranty being five years, 60,000 mile bumper to bumper, 10 years, 100,000 miles on the powertrain. And you also get three years of complimentary maintenance as well. And so in this video, I will be testing out and going over everything about this one from acceleration to braking, steering from ride quality sounds to some exhaust clip, all of that fun stuff. So having said all of that, what do you guys say? Let's just go ahead and jump right into it. And as always, let's start with pricing. So there will be a few different trim levels for the 2022 venue. First one being the SE starting at $18,750. Then there is the SEL, which actually is the one we are in today, starting at $19,800. And lastly, the limited trim, which actually replaces the previous denim trim. But this limited trim is going to start at $22,050. And again, that's one of the new changes for the 2022 model year. But regardless of trim level, let's you go with the power plant on the venue is going to be the same. Powering this little beast is a 1.6 liter naturally aspirated inline four cylinder, putting out 121 horsepower at 6,300 RPM, 113 pound-feet of torque coming in at 4,500 RPM, power sent to the front wheels to receive ET or continuously variable transmission. Producing a 0 to 60 time coming in at approximately 8.8 seconds, which we will test out here in a little bit. But MPG numbers in this one coming in at 30 in the city, 33 on the highway, taking regular, unleaded fuel. But so then before we do any kind of fun acceleration tests here in our venue, I do want to mention to you guys the drive modes. There's actually a circular dial directly behind the shifter. You can turn it to the left or to the right, and that's going to give you three different drive modes, including normal, sport, and snow, actually, which is kind of cool. That's going to essentially adjust things like the shift points, the throttle response, and the steering sensitivity as well. And so having now got all of that out of the way, what do you guys say? Let's go ahead and find a straightaway. Let's put the acceleration here to the test first and let's see how quickly this new 2022 Hyundai venue here is going to get us up to speed. But said that before we actually do that acceleration test, I did want to take a quick minute and thank our sponsor for today's video, being the Ridge Wallet. And so they actually sent me two of them. These are pretty cool, but you guys got to see all the different colors that they have available, but their slogan is carry less, live more. So essentially what they're saying is, if you're tired of big bulky wallets in your pocket, go with this because it is a fraction of the size and it's pretty heavy duty as well. Actually holds up to 12 cards in this wall. And I don't think anyone has more than 12 cards these days. Anyways, there's over 30 different colors and styles available, including carbon fiber and burnt titanium. This is actually the burnt titanium I have for you guys. And I also got a navy blue aluminum one as well, but there's tons of different designs out there. And of course, since they are built so durable, the Ridge actually warranties them with a lifetime warranty. So for whatever reason they break, you simply just send it back and they'll send you out a new one, but the Ridge team is actually so confident that you will like it. They'll actually let you test drive it for 45 days and then you can send it back for a full refund if you don't love it. And it's also made with RFID blocking technology, which protects you from digital pick pocketers as well, which is pretty nice. So definitely feel free to check them out. I'll pin a comment in the comment section below this video as well as in the description box. And of course, feel free to use my referral code being goldpony for an additional 10% off when you actually go to purchase your Ridge wallet. And lastly, as everyone also mentioned, they do have other products available like this waterproof backpack that I'm gonna be using from now on for my camera gear, so I don't get anything wet. And also this thing charges up my camera batteries as well, or your laptop if you wanted to use it for school possibly, but this thing's definitely very heavy duty and I'm a big fan. But now let's go ahead and get back to that acceleration test. All right, you guys, this is gonna be a little bit of a rolling start, but here we go. Smile. You shouldn't have any issues with merging onto the highway. Definitely not the quickest thing in the world, but it should get the job done. So that should be play five. But anyways, to go along with that acceleration, as always, braking is equally important. And so braking will actually differ substantially dependent upon which trim level that you go with with a venue. For example, if you go with that SE, you're actually gonna get the front disc rear drum configuration when it comes to the brakes, but if you were to go with the SEL or limited like we have today, you will get a four wheel disc brake configuration, which is definitely going to be the one that is going to have better stopping power, of course. But as far as that 60's easier stopping distance goes, that's going to come in in a very respectable 112 feet for the four wheel disc brake configuration at least that we have today, which is absolutely amazing. And here's why. Typically in SUVs, you get upper 120s or 130s. Typically in sedans like my Hyundai Sonata, you get around 123 feet. So 112 feet is crazy. That's like sports sedan stopping distance right there. So excellent stopping power in this thing. You need to come to a quick stop on the highway or whatever the case. This is definitely the one that you're gonna wanna be in because this is going to get you to that quick stop. Anyways, as far as that braking fuel goes, it's been perfectly fine. Definitely leads more on the firmer side of things. It is not a self-braking fuel, which is a very good thing in my personal opinion. That's what I personally prefer. But anyways, then touching on suspension and handling, up front you're gonna get an independent McPherson strut front suspension. In the back, couple torsion beam rear axle, gas pressure eye, shock absorbers as well. And as far as the ride quality goes, it's been perfectly fine. Definitely no issues with that. I mean, you're gonna feel a little bit more of the road in a compact SUV, but for what it is, it's certainly perfectly fine. Here's a manual right here. Yeah, it's fine. No issues with the ride quality. As far as the steering feel goes, again, I feel like I've said this in other videos, it is a substantial difference depending upon which drive mode that you put it in. So for example, if I put it in that sport driving mode, it is going to be a much heavier feel to the steering, better helping me point me in the direction that I wanna go. But then when I put it back to comfort driving mode, it does loosen up pretty substantially. So if you want loosey-goosey, keep it in the comfort driving mode. If you wanted a heavier feel, more of an enjoyable feel in my personal opinion, that's gonna be what the sport driving mode is for. But anyways, that touching on cabin noise, I will say when you get a little higher up in the speeds, you do get a little bit of wind noise, kind of as expected for this vehicle, but you get a little bit of wind noise coming into the cabin. It's nothing too bad though. Something that I would personally be fine with, but I did wanna mention that. And as far as visibility goes, I can see perfectly fine out the back. Definitely not gonna have any issues because of the shape of this SUV. So rear visibility is 100% on point, but that about rounds out the performance segment of this review guys. Let's now go ahead and take a look at the exterior of our brand new 2022 Hyundai Venue. All right, so here she is you guys, the new 2022 Hyundai Venue blacked out, finished in black. It looks so dang good in black, at least in the woods here I will say, but let's go ahead and start up front on this one. Black front grille coming with the SE trim level only because otherwise you're gonna get those chrome accents that you guys are currently looking at for the SEL and limited trim level. And I definitely like that look better because I remember reviewing the SE trim level of this thing maybe last year. So one of these years in the past and does not look as good as the front grille on this SEL that we have today. But anyways, to the sides, projector style headlights do come standard for the SEL and SEL. They of course do come with the automatic feature. Meeting when it starts to get dark in at night, those headlights will turn on automatically for you there. Limited trim level, however, is going to add projector LED headlights with LED daytime running lights as well. And as far as where the headlights are located, I think you guys could probably tell here, it's a little bit different than some other manufacturers out there. So I wanted to mention that the headlights are down below where you would think the headlights would be.  But down below is where the headlights are actually going to be located in case anybody was curious or in case anybody didn't know that already. But zooming back out here, body colored front lip with silver accents coming on the limited. Otherwise, you guys are simply going to get what you're currently looking at right now. But very nice looking front end, I think mostly because of that front grille. I love the chrome accents on it. But anyways, pretty much rounds out the front. Let's now go ahead and make our way to the side of the venue. So yet again, climbing into the woods here for you guys, silver roof rails coming on the SEL and limited trim levels, meaning not the SE trim level unfortunately. Two toned exterior with a white roof coming on the limited trim level only. Black window surrounds coming standard on all trim levels then. Taking a look at the side mirrors, they are body colored power adjustable side mirrors. They will be roof colored outside mirrors for the limited trim level only. And if you were curious why the venue doesn't have integrated turn signals into the side mirrors, they're actually located on the front fender, which I personally like a heck of a lot better.  It's a little bit out of the norm because every car is putting their integrated turn signals in the side mirrors these days. So I like that they're on the front fender, but taking a look down then at the wheel setup, 15 inch steel wheels with covers for the SE, 17 inch alloys then for the SEL, limited again, which you guys are looking at right now. But pretty much rounds out the side of this one. Let's now go ahead and make our way to the back of the venue. All right, so now since we are around to the back of this one, body colored shark fin antenna, of course, all the way to the top, just below that rear spoiler, just below that rear window wiper, LED tail lights then are going to come standard on the limited, but optional then on the SE L trim level. Of course, you have that venue lettering spelled out horizontally, definitely looks good back there. And just below it all, there is going to be a single exhaust outlet. It is however tucked away, but nonetheless, I do believe you guys know what we have to do next as always here is that exhaust clip. All right, so now since we are around to the back of the venue, when it comes to opening that rear lift gate, it is a manual lift gate for all trim levels across the board. So there's a button, of course, on the key fob to unlock all the doors that's going to include the lift gate as well, but then just simply lift up underneath of the lift gate there, and it is going to open up for it. But once opened up, cargo capacity comes in at 18.7 cubic feet behind that second row. There is a 60-40 split though, meaning the rear seats do fall down and that will bump that up to 31.9 cubic feet if you wanted a little extra space then. Dual-stage cargo storage coming for all trim levels. There is a rear luggage shelf or cargo cover is what I would call it for all trim levels as well. There's going to be some cargo lighting back there. There's also going to be one grocery bag hook and a couple tie-down anchors back there as well. And then if you were to lift up underneath of that cargo floor, you will find a spare tire under there as well. But then, making our way up to the rear legroom that is going to come in at 34.3 inches. So for reference, I'm even six feet tall. This is how much space I had back there. No rear ventilation back there. You really don't need it in a vehicle of this size. No charging ports and no center armrests with cup holders either, but don't want to mention all of that. But now making our way up to the front seats, manually adjustable cloth seating coming with the S-E and S-E-L. However, if you were to go with that limited, you're actually going to get leatherette surfaces if you wanted that. And then heated front seats will come with that limited trim level then as well. But overall, kind of surprised me for our S-E-L with the manually adjustable cloth seating. I don't know if they just got it right and they got lucky out of there. But the seats are definitely plenty comfortable for them being manually adjustable and cloth seating. I gotta be honest, I can't always say that for this particular configuration, but I can say it for the venue for whatever reason. But then making our way to the steering wheel is tilt and telescoping. It is leather wrapped. If you were to go with the S-E-L or limited but wrapped in urethane for the S-E trim level. But anyways, let's now go ahead and make our way to the startup. Let me start by showing you guys the key. It is a Hyundai logo on the one side. Then when you flip it over, lock unlock and the panic button of course. But it is a turn key start if you were to go with the S-E or S-E-L. However, if you were to go with the limited, it is a push button start. Now it's gonna be optional by the way on the S-E-L an option that we unfortunately do not have. So all I'm going to do here is simply put my front of the brake and turn the key. And then so once started up, tachometer is all the way to your left. Speedometer then is on your right. And there's a small digital display front and center to control what is on that digital display. There are steering wheel mounted controls found on the right side of the steering wheel. There's how many miles you'll have left until you hit empty. There's also trip A, trip B of course. When you need your next oil change, there is a digital speedometer. If you chose to display that up there is probably what I would leave it on. Of course your regular odometer and your outside temperature. So pretty much everything you possibly want on the digital portion of the gauge is up there. But then making our way to overall interior quality, there is a power sunnerf that is going to be optional only on the S-E-L that we do have today. We actually have that option. That's pretty cool. It's letting in some extra light for this video. So I'm appreciative. Automatic climate control coming with the S-E-L Unlimited.  Dual USB charging ports coming with the S-E-L Unlimited as well. Also located in front of the shifter. And speaking of, there's a 12 volt power outlet within the middle of that. There's a little bit of storage just in front of the shifter as well. You got dual cup holders behind the drive mode button and a tiny bit of storage within the center armrest but I also want to mention above the passenger side glove box here, you do have a little bit of storage within that as well. So you can store some things up there as well if you wanted to. But overall, it's finished pretty much like you would expect a car of this price range to be finished. I actually don't mind it. I think it's very functional. It's very practical. So it'll certainly get the job done without a doubt for the venue. But then let's go ahead and take a look at the tech display here. Eight inch color touchscreen display is going to come standard across the board. You got to love that. Bluetooth and audio streaming coming with that. Wireless, wireless. Yes, I said it twice. Android Auto Apple CarPlay for the S-E and S-E-L. I love that. If you're a person that doesn't like clutter and all those pesky wires wrapping around everywhere, you're going to love this because wireless Android Auto and Apple CarPlay at least is a big deal to me. But having said that, the limited trim doesn't give you it for whatever reason. You still have to plug it into the USB port if you wanted the Android Auto Apple CarPlay for the limited for whatever reason. But anyways, factory navigation system coming with the limited. It's going to be optional on the S-E-L. You can of course check out your climate control settings up there. There is a voice memo system, which I always find is pretty cool on Hyundai. It's essentially just allows you to record your voice and then play it back at a later date. And of course, you do have your radio information up there as well. By the way, when it comes to the sound systems on the venue, four speakers is going to come standard with the S-E. Six speakers then with the S-E-L and limited. So having said that, what do you guys say? Let's go ahead and turn on the radio here. We'll see what we got playing today. And let's test out the clarity of this one. Six C radio, you're the baddest one. Actually, quite honestly, not that bad. That wasn't even serious XM radio. That was traditional FM radio too. So one of the better six speaker sound systems that I've heard in a little while. So I don't know for six speakers, that was pretty good. I gotta be honest. Clarity was pretty darn wonderful on that for a six speaker sound system. But, last thing I wanted to mention to you guys on the infotainment screen is, when you do put the venue in reverse, you will find a rear view camera taking up the whole stick and screen. You gotta love that. That isn't always the case. So I wanna emphasize that. Letting you know who or what is behind you which is always is going to lead us into safety. And so first let me start by mentioning IIHS top safety pick. If you were to go with the limited because that only applies if you get the LED headlights of course. But front side side curtain airbags do come standard. In the back you're gonna have latch, AKA lower anchors to tethers to children for the rear car seats. Rear child door locks, tire pressure monitoring system. That's all pretty boring but also coming standard on the venue. Forward collision avoidance assist with pedestrian detection, lane keep assist and a driver attention warning system as well. And then if you were to go with that SEL trim that we have today or the limited, you will also get a blind spot monitoring system with rear cross traffic alert. Being the little car indicators in your side mirrors letting you know not to turn into the person next to you. But overall when it comes to my final thoughts here of the venue, this really is quite an incredible value considering the price point of this thing. And not only that, you get an IIHS top safety pick with the limited trim. You get America's best warranty. So if you drive less than 10,000 miles a year engine, the transmission, the drive shaft things like that are going to be warrantied for 10 years for you. By that time, you're gonna want a new vehicle.  Wireless Android Auto, Apple CarPlay, so many vehicles out there. I would say the majority of vehicles out there are still not doing that. So I absolutely love that. As far as room for improvement goes that wireless Android Auto, Apple CarPlay should be standard on the limited as well. So that is something I always say with Hyundai. They tend to do that. The top trim levels don't get it for whatever reason. But also I think in my personal opinion since I live here in Pennsylvania we do get a good bit of snow. An all-wheel drive option would definitely be pretty nice for the venue. Not standard, it doesn't have to come standard but just make it optional at least. At least for us here in Pennsylvania. But that about rounds out this review guys. Thank you so much for watching. Feel free to follow me on social media specifically TikTok at the bottom of the screen there if you like. So you can see what's coming next on our channel before it actually gets to YouTube. Be sure to hit the subscribe and the bell notification button if you're into new car reviews that is what we do here on this channel. After all, I miss one country there. I do appreciate you guys watching more than you know. I'll see you guys all in the next video. I'm sorry, stay gold.


Okay, welcome back, everyone, we're here live in San Francisco for Amazon Web Services Summit, AWS Summit, that's the hashtag.  We're holding a special crowd chat, documenting the conversation, recording every tweet in that room, join that community. I'm John Furrier, the founder of Silicon Angle. This is theCUBE, our flagship program. We go out to the events and extract the signal from the noise. I'm joined by co-host Jeff Frick, filling in for Dave Vellante. Jeff, always hard to fill in for Dave Vellante. Who's the re-inventor? You got the tie on though for Dave. You got the tie for Dave. Doesn't look good on you. I know you're from California. And Ariel Kelman, worldwide marketing lead, head of worldwide market of Amazon. Welcome back to theCUBE. Yep, thanks for having me. You were here last time at re-invent. Kind of markets itself, the company, right? I mean, you just trot the features out there on stage and keep on pushing new code. Yeah, what we try and do is just lean back and just like, customers testimonials, let me come on. Yeah, but we try and just focusing on educating our customers about what our services are doing, how customers are using them, which is something they ask for a lot. And then go pretty light on the marketing. Most technical people don't like to be marketed to and they find our approach correct and refreshing. And when you're in the lead, you don't need to really worry about too much flair. You got some meat on the bone. You got great use cases, you got great technology and a market lead in cloud. And you're forging in a new territory. So there is a new element of the enterprise now coming in where you guys are being attacked, certainly in the market. Google had some moves this week. I see IBM's doing HB, Oracle, the list goes on and on. So okay, those guys are kind of putting up the C wall for the big innovation way that you guys have built. The question is, will it last? And so there is people really moving quickly to Amazon. The customer uptake is pretty comprehensive. So I'd say it's mainstream. So now as you go in the enterprise, you got to do some messaging, right? You got to have the innovation message. So what is the core opportunity for you there in the enterprise? There's a couple of things in the enterprise.  We have organizations like Dow Jones that predict they're going to save over $100 million, essentially by shutting down data centers and moving more of their infrastructure to the cloud. But I think the real interesting part is how we make these companies more innovative. That if we can lower the cost of using technology to roll out their new projects, then essentially we take the cost of experimentation and have it almost approach zero. So then now, if you want to try something new, the cost of failure aren't so high that they prevent people from sticking their neck out of the line and trying new things. And so what we see in a lot of these companies that are adopting us more heavily, their culture's changing. Their employees are excited about trying things because when they try something out, the cost of failure is a fraction of what it was before. You don't have to buy servers. You don't have to buy all this equipment. Get data center space. They can try something quickly. And if it works, great. They expand. If not, they don't have to live with all the expense that they try it out. So it's increasing the pace of innovation and also allowing more people in the company to be able to try new things that involve technology because we're eliminating these gatekeepers. Where before, if you get a project, require a lot of money, a lot of infrastructure, think of all the committees you have to go to all the justifications. But if anyone could go spin up these resources with self-service, totally changes the dynamics of who can innovate.  Shadow IT is the legitimized effect that for very little cost and collateral damage as Andy talks about, you can get something up and running pretty quickly. So the old, ah, that'll never work comment. That's a killer phrase of innovation. It's eliminated. Because I already tried it. Here's the numbers. Is that a big part of it too? I'm a little bit. I mean, it's almost like we need a new term. There's, you know, people talk about shadow IT. And what we typically see is that once you give the CIO the keys to the cloud infrastructure and you set up a governance approach where you decide what people can do, how much money they can spend, what things they can try, then you get the best of both worlds. You still have a vetted platform from a security perspective. You have governance controls to ensure people are doing the right thing. But then IT doesn't have to say no. And it's, oh, sorry, you got to wait in line. You got to wait until next year. So that is the new model that we're seeing where you're seeing developers distributed across the organization and smaller official IT departments but more people doing IT stuff in the company because everyone can have access to infrastructure when they go big on cloud, especially with AWS. And are they getting it? Are the corporate IT guys getting it that this is a good thing for them and they can leverage us to actually add more value in the company and enable more, at the end of the day, more IT usage? Yeah, absolutely. The companies that we talk to, look, they got a lot of questions.  Can you run? Instead of asking us, well, look, we want to do two things. We want to run the software the last 20 years in the cloud. Can you help us with that? And then we want to build these new cloud-native applications so we can be as agile and efficient as some of these new internet startups that now we're competing with. And so we spent a lot of time with them to talk through what they should do first, how they should think about it, what apps make sense to run on us, and more importantly, what the sequence is. What should they do first? Let's ask, it's like, we want to go. We've played around, we've tested, we've had lots of developer decisions for years, but now we want to go big by having a material percentage of our infrastructure in the cloud so we can fundamentally change how IT adds value to the business. Like those are the conversations we love having with customers. Eric, I want to ask you about just the show vibe. Just check the box on the interview here because I want to make sure people can understand. Amazon re-invents your mega show. That's your global conference. And well, why don't you explain? Explain re-invent versus these summits. Sure, so the AWS summits. It's our free one-day event that we do maybe like 14, 15 around the world. It's two purposes. One, for people that are new to AWS, they can come in one day, get an overview of what it's about, how to use it, and get inspired on what they can do with it. And then for our existing customers who are heavy users, they get an update on what's new, which may sound kind of tactical, but we release a lot of new stuff, right? And so that's one of my biggest challenges. That chart is happening. How do we make sure that people know what all the new stuff is?  And speaking of it, so we had you on last year and we were here. So what's been the big change from 2013 to 2014? We've had a lot of new services that we've released. We're going to new areas. And think about Amazon Workspaces. It's more of an IT business application, right? What you saw our demo today wasn't people coding. It was someone actually as an end user using a virtual desktop on their iPad, on the computer. And so there are different types of applications, but we're still going after that same goal, which is to allow these enterprise IT organizations to take advantage of the cloud with more workloads. Essentially, the larger of a percentage of their projects that they're doing that we can help them with, the happier they are with the relationship. And the test dev conversation seems to have simmered down quite a bit. Where it seemed like last year that was everybody's kind of testing waters. That's where you had initial traction, the initial shadow IT.  Same for Oracle for SharePoint. That's the new standard. And so people don't talk about it as much because they're already doing it. It's the idea of, well, what are the big bets? What should we use it for next? Should I do big data analytics using like our Redshift product? Or should I build new high-scale web applications? Should this be my mobile infrastructure? That's where more of the conversation is coming on now. Harry, I want to ask you about marketing kind of 101. Take me through the business school level of marketing relative to your vision of Amazon and how the company's operating. Obviously Andy sets the tone up on stage. Very customer-centric, we hear all the people on Amazon talk about, hey, we listen to the customer. So they're tight on the messaging. They're really tight on the messaging. But you start to see tweets on the wild emerge like the new strategy for Amazon is price reduction as a service. So you're seeing these messages come out. So is that your plan to message just the price reduction to show that the continued improvement in terms of cost reductions and improvements in innovation and capability and just kind of be humble? So what our marketing organization is trying to do is to educate our customers in the easiest and most scalable way about what our services do, what are the best practices, how can they use them and how they can save money. I mean, you saw Andy talk about it a little bit earlier. We want our customers to feel like they're spending the least amount of money they need with us because we want a long-term relationship. And on price reductions, I mean, it's probably one of the top three or four most boring parts of marketing at AWS because every service team is trying to relentlessly take costs out of their services. And when they get to a certain point, we pass those cost savings along to customers. It's kind of like clockwork. Is that an internal metric for you guys? You guys all under pressure or mandated that's just the DNA of the company. Let's get the cost out. Let's abstract away cost and complexity. I see there's some bragging rights, a little competition between the teams. How many price reductions have you done? I mean, it's a sign that they're being efficient and that they're making customers happy. It's a great metric. I mean, price reduction and also feature increase. So again, EC2 now with Flash, we started to see some new stuff at the table. That's part of the plan, right? Price reductions and more functionality. Right, so I mean, one of the most important parts of our overall strategy is to constantly innovate both on building new services that let people run more things in the cloud, but then also adding new functionality based on feedback we get from our customers. We like to release services relatively early versus sitting in an ivory tower trying to figure out what the perfect feature set is. We'll get this out early, get feedback from customers. Because we're often surprised what people do with these services and they take on a life of their own but ultimately that's how we get the best results. You guys are like the big gorilla in the industry but I was talking to someone last night at the VIP event in San Francisco, all these CEO venture capitalists on Amazon, they're loaded with money, you know. I'm like, guys, they're like a lean startup. So that's pretty much the case. We validated and talked to some folks. You guys are like a startup. I mean, you're huge, got great resources but it's not like you're like swimming in money, throwing it around. You guys are very tight on the budgets. You don't like just throwing around money. Yeah, if you want to know about Amazon's culture, just type into Google Amazon leadership principles and there's about a dozen or so core values, one of them is for reality. It's kind of, you know, part of how we operate the company and believe in what it means is that we only spend money on things that are useful to our customers and that's a real good grounding. And you see, we don't have 80 foot tall posters of our products or executives here. You know, we spend the time on, you know, computers for people to do training and when we're, you know, planning events we want to have everything focused on stuff that's useful to customers and we build the service too. We try and be relentless in driving costs out of our suppliers so we can pass on those costs to these customers and it's just, you know, when you operate a frugal fashion where you really think about costs you end up being scrappier and you end up innovating more. It sends a good signal too to your customer base because it's like a probably a laundry list of things that you guys have laid out that you still need to do and do to innovate. Yes, exactly. If you waste money on, you know, weirdness, people are going to say, hey, wait a minute, why aren't they spending that energy on building new stuff? Exactly, like we didn't tent Howard Street and close off the road to have a rock concert. And rain on that. Yeah, all you do is you help companies. I mean, we have our crowd chat, have you seen that? We built that all on Amazon, would not be possible without it.  So, you know, it's just pretty massive. So, so with that, I got to ask you, the marketing question is, how do you roll up all that goodwill of plutonium in this great, great case study data? You have, I mean, reference ability, it's not a problem. Well, I mean, the number one marketing strategy we have is let our customers do the marketing for us. So, I mean, part of why we do these events is to let our customers and people who are not customers yet interact with each other. And even when we have reception, you know, one of the best marketing strategies if you have a product that people like is you combine your customers, your prospects, and alcohol. And then you let them talk. You have mass questions and that's how you get the real of it. Like, okay, you don't want to believe that people talk to our customers and really get a sense of what's going on. There's too much smoke and mirrors with these old-guard hardware and software companies for much more open, much more transparent, because we believe in our products and they're available for anyone at any time. It's almost like it's not even worth making up things that aren't true because anyone in the world can evaluate any of our services anytime they want. It's almost boringly, boringly good. And you hear Andy talking about, well, we did this for that. We did definitely, it was like a laundry list. I was listening to the keynote. Okay, he's going to stop now. No, it's more just dropping, dropping more and more feature releases. So, obviously you guys are shipping more product. You're reducing the prices. I don't actually ship anything. I mean, push code. We don't want services yet. You push code in the cloud. Turning on. We can create a box for you. You can ship that. There'll be nothing in it. Ship means, you know, the sense of the cloud. But that's the DevOps culture. The DevOps culture is to be scrappy but think differently. So you guys are thinking different things. But I got to ask you, how are you thinking differently because it's clear in ecosystems developing around you. And that's something that you do have to nurture. You have to invest in the community. And you're helping them as business partners now. Not just customers. Your customer base now spans the partners. Yeah. How do you balance it? It's still same philosophy. What tweaks have you made to your job and organization based upon the tsunami of ecosystem growth? Yeah, I mean, our customer ecosystem is really important to our strategy and to our customers. And the way we think about it is, A, cloud's new and people are going to need help. So from consulting firms, systems integrators, managed service providers, which is a really fast growing space. We want to make sure that when our customers want to bet big on AWS, there are those trusted people with certified engineers who can help them either on a short-term or long-term basis. And then on the technology partner, ISV side, we spent a lot of time making sure that we work collaboratively with these companies to sort of certify these applications to run at AWS. And then we create pre-configured versions of them that run on our marketplace where our customers can browse through a catalog of software pre-configured around AWS. They can install with one click of the button and then it just shows up on their AWS bill. So we're trying to make it a real lot easier for people to use a lot of these partners technology. You know what? We're not going to come out with everything. You know, we like the creativity of our partners. The customers like to know if they bet on AWS and they say, you know, I wonder if there's some good no-SQL databases that run on AWS. Oh, there's Mongo, there's Cassandra, and wherever space you pick, there may be something we offer and there may be four or five other solutions from our partners. We love that choice because that's what customers ask us for. Well, congratulations on all your success now. And my final question for you is really probably the hardest question and you couldn't answer it or not answer it. Obviously the competitive landscape has significantly increased the heat in the kitchen around you guys. For a while you were uncontested.  But now you got some pretty big players. Got IBM, HB, Oracle, Google, EMC, Pivotal, VMware, Gunning, Rackspace, with OpenStack. All those things kind of going around. I know you don't focus on competition and you focus on the customer. We've heard that before, but like, you got to think about that. That's going to put some pressure. How is that affecting you guys? I see your mindful of it. Are you guys doing anything different to address it? I've never seen a market before where it wasn't healthy for both the leader and for the customers to have competition. And we've always expected this to be a market that would have multiple vendors. When you look at every other technology space that was new and became large, there's multiple vendors. And it, you know, it enhances innovation, keeps people honest. It's a good thing. So the final question then is, what will you tell the folks out there who are watching, is Amazon Enterprise ready? What's going on right now? This event, you've got the big announcement. Let's give them a recap of what you guys did today and comment on the Amazon is Enterprise ready or the Enterprise may be ready, not ready for the Amazon. So how do you respond to all that fun out there? Yeah, I mean, that was a question people asked a lot about us in the enterprise three, four years ago. I think we've invested a pretty big deal of our R&D over the past four or five years on just maniacally going through all these enterprise features. I mean, if you look at Gartner's Magic Quadrant for Infrastructure and Service, which is 100% designed for enterprise decision makers, we're the far and away leader. And we mark off their checklist pretty well. And I think that's one of the reasons why we're really becoming the safe choice for IT managers in large organizations, large enterprises, large government agencies. I mean, my biggest point of advice is to take a look at our website and we're constantly coming out with new services. And if you haven't looked at us recently, I bet you're going to go there and find some things that you didn't know ran on us and you'll get some ideas about new projects, new workloads that you can run in the cloud. Okay, final word on reinvent to now, three major things were announced, Kinesis AppStream and Workspaces. Are you happy with what's happened since then and now it gives a quick feeling from you? Yeah, I mean, we did private beta for all three of them. We had a lot of participation. We showed in the keynote some of the real creative applications people are building with AppStream where they're streaming very graphically intensive applications out to a variety of devices really making it easier for developers. Workspaces, the interest, I've never seen a product like this before where the customers in the private beta are just so excited about giving us new features, talking about how we can make it better. Tons of energy, tons of excitement. And Kinesis is one of these things where we didn't know what to expect. I mean, it's a real time analytics service to ingest massive amounts of data and you can build all kinds of apps on top of it. And I think one of the things we talked about today was a gaming company Supercell that makes a lot of classic plans to take all the quickstream and usage data of their application to figure out all these intelligent in-game offers and how to make their games more efficient and more fun. And that's the best part is when we come out with technology that is pretty broad and can be used for a lot of things and then we let the customers be creative and we can see what they do. And then they do. Yeah, then they do. I'm going to tell you. Luckily they share with us. And then it's not general anymore, right? Arial Kelman, you actually have the hardest and easiest job in the world kind of at the same time. One is you just have great customers. You have the sizzle and the steak as we say, meat on the bone. Great product mix. You guys are introducing that stuff. We hear prices dropping and functionality increasing and innovation happen at the same time. It's actually quite an amazing thing. So we're really impressed. Again, we're happy customer with the proud chat. Thanks for coming on theCUBE again. Appreciate it. Thanks for having me. It's theCUBE. This is what we do. We go out to the events. We go where the action is and the action is at Amazon Web Services Summit in San Francisco. This is theCUBE. We'll be right back with our next guest after this short break.


How many people did it take to build the Great Pyramid? The estimates as to how this was done are pretty dramatic and don't logically weigh up or make sense, especially if you consider a 10 hour working day and the need for a placement of a block every 2 minutes for 25 years. Something isn't adding up. How do we assume the 25 year timeline anyway? These figures are taken from two sources. The first being the reign of Khufu, he reigned for at least 23 years, according to the term Papyrus, and this would mean the Pyramid would need to be envisioned, planned out, the work being carried out and complete before the king's death. This is what the history books teach us despite the fact that engineers and architects the world over tell us that 100 years to carry out such a project would be a push, never mind one generation. The fact of the matter is that our education system is pushing on the boundaries of what we will accept as logical. Just because we are told something happened, it doesn't mean it actually happened and the evidence in the case of Khufu being a king who ordered the construction of the Great Pyramid is one that is forcing the hand of the civilized people of the earth. How can we believe something so outlandish that if we were to believe this then we would be letting down future generations in our understanding of things that have went before. The Greek historian Herodotus tells us of his understanding, remember Herodotus had access to the history books of the Egyptian civilization at Alexandria, so his understanding could be conveyed as more of an overview as he visited 2000 years after the reign of Khufu. Herodotus tells us that this is written that 100,000 men completed the pyramid in 20 years. He tells us this 2000 years after Khufu reigned and the texts he takes his knowledge from are no longer in existence. 100,000 minute work on the Giza Plateau would have been a mega operation and it is entirely unclear how they fed these workers, housed them, clothed them and their families. This would have been enormous, a population of pyramid builders that would have been equivalent to the population of Cairo City in 1800. What about the tools used in the working of the very hard raw materials used? Well, what if we were to tell you guys that such a tool has never been found? It has long been assumed that the use of chisels and hammers in the shaping of stone but no such tools have ever been found, ever. The fact of the matter is that we are confronted with evidence of the use of advanced technology at these locations. How ancient builders cut through granite and basalt like butter is the most perplexing question in existence. How they then move these very dense stones is another brain buster but the cutting and drilling that we still see present of the Giza Plateau means that whatever they use must have been harder than quartz minerals that granite is composed of. This suggests the use of a diamond as that is what we use to cut granite today with one exception. The ancient cuts are more accurate than the modern cuts under a microscope, further adding to the massive enigma. The historian and scholar Ab Aulatif tells us that in the 12th century, the Great Pyramid is covered with an indecipherable language. This is probably dynastic hieroglyphics and this is a great clue in our understanding of the Great Pyramid because this tells us that it survives mostly intact to the 12th century. It still had its casing at this time and apparently it was covered with glyphs shortly after it was stripped for the purposes of building Cairo City until the casing was gone. Important stones like the Rosetta Stone has since been recovered as building material but the true scale of the loss of the ancient stone documents is out of this world. By the Middle Kingdom of Egypt the Old Kingdom had already been forgotten about, the knowledge had already been forgotten and this seems to confuse Middle Kingdom rulers somewhat. Khufu the King was already a character from history as opposed to still having an influence at all and 550 after this King reigned, his reliefs and hieroglyphic inscriptions seemed to have almost vanished from time. The Great Pyramid as we now know has no inscription whatsoever with the exception of the fake cartouche that attributes it to Khufu. These pyramids on the Giza Plateau are remnants of an era that was already bygone to the dynastic Egyptians including Khufu. It should strike the viewers of the Lost History Channel as an absolute assumption that Khufu built the pyramid within this timeframe. We get the range from his reign of 23 years despite this being impossible and we get Khufu as a King from the compiling by Manetho of a King list that is still the basis for all framework in our dating of the Egyptian Kings. This is despite Manetho living two centuries after Herodotus and his original Kings list being lost but translations written. We rely on this despite it being inaccurate to a degree of being impossible regarding the old Kingdom of Egypt and Khufu. This characterization and grouping of the 30 dynasties are probably just popular tradition of the following dynasties trying to recall the old Kingdom. Many ancient stories surround the Great Pyramid of Giza. One of our favorites is that of the story of King Surid who lived three centuries before the Great Flood. The King was bothered by his dreams. He would have in which he sees chaos on the land and only those who would join the Lord of the Boat would survive. The presence of the solar barge at the Great Pyramid and the association of Ra with the solar barge has eerie echoes of the story of Noah. Arab legend maintains that the Great Pyramid was a tomb of Hermes, the Greek counterpart of the God Thoth. Just like the King Surid, he built the Pyramid to preserve science and literature after the Great Flood. That is all from us for the moment. More evidence and understanding as to why we don't believe the Great Pyramid on the Giza Plateau was built by a king named Khufu. To consider that this industrious feat of engineering majesty is a tomb for a king who ruled over a primitive people fighting back from the brink of extinction after the Cataclysm is mind-boggling to us. We simply cannot connect the King Khufu with the Great Pyramid construction. So why are we believing it as a fact? What do you guys think about this anyway? Thanks for watching. Drop a like, leave a comment, please don't forget to subscribe our channel, Design Historics. Get more updated videos from now. Click on the bell button below to get notified. See you people in the next video. Till then, it's a bye from Design Historics team.


I think gamification is a lot about getting students or giving them the opportunity to try things multiple times. So I think, you know, typically you read about gamification as about just introducing video game elements into a course, some sort of fun level of competition. But I actually think the real lesson of gamification is in the trial and error method. So if I think of, you know, back when I used to play Super Mario Brothers or something like that, the idea that, you know, you kept trying that challenge until you were able to overcome it and that there wasn't a huge penalty for dying, for instance, like you would start again or start at the level where you kind of achieved a certain level of mastery. So I think when I translate that to a learning environment, understanding or scaffolding assignments so that they actually have multiple attempts at getting to a good final project, right? So giving them the opportunity to submit a draft or an outline and get some of that feedback early on to know whether they're off track or not. A major component of the course involves the students in their teams of four participating in the playing of a simulation game. And in the simulation game, they are making a series of decisions in terms of a company that they are involved with. And after the decisions are made, they get involved in evaluating the quality of the decisions they made in terms of the impact of those decisions on their performance. And so having the students analyzing certain data that has resulted primarily from decisions that they made I think establishes a stronger connectivity. The students are looking at things, numbers that have resulted from decisions that they have made and so they maybe feel a little more accountable and a little more engaged. And hopefully then that will improve the quality of the analysis. One of the things that I have tried with positive results is to have multiple attempts for online quizzes and only taking the highest score. By giving multiple attempts, students have multiple chances to practice the materials and by taking only the highest score, they are encouraged to make multiple attempts. In fact, they do obtain better scores in later attempts. One thing that I have noticed is that some students would actually make further attempts after having obtained 100% in a previous attempt. And that's exactly the kind of behavior that I want to see as an instructor. It is definitely a first step towards mastery. My second year course actually is probably the one that I've employed gamification in more so than the third year course that I typically teach. When the students are coming up with assignments or producing their assignments, they always work in groups and I basically produce some sort of competition that the students have to take part in. And in the first assignment for the course that I'm teaching at the moment, basically the students are required to produce something and then they themselves are judging everybody else so it becomes a contest and whoever ends up winning that particular contest gets an extra bonus. And I find just having a bonus mark or whatever associated with an assignment does get the students far more engaged. They're more interested because they see, like, hey, this can help me out in the long run if I have a, you know, a bad day and I don't do so well in the quiz or the midterm or the final or whatever. So from that point of view, the bonus points do help gamify some of the assignments. The other comment I would make about gaming theory that I think has a lot of value is the aspect of competition. To have students involved in competing against each other I think creates a higher level of engagement and motivation for them. The particular simulation activity that we use in this course is called Mike's Bikes. And it is a simulation activity where students and their teams are making decisions regarding a bicycle manufacturing or assembly business. And I can invariably cite many, many students who two, three years after they've taken the course when they see me or when they have an opportunity in the context of talking about some of their experiences will invariably refer back to this simulation game and how much fun they had in this game and how much they were engaged with this game. And it's proof to me beyond, I think, any shadow of a doubt that the game in and of itself is a great motivating factor for having the students involved in activities that will facilitate their learning in the context of the material taught in this course. If I employed those kind of strategies, those gamification strategies, I don't think any student would say, oh, it was great because of gamification. So I would never actually use that term with students because I think they would roll their eyes.  So the idea that the tenants of video games somehow work in their education, I think they would laugh at. But the reality is I think what they really appreciate is being helped along so that it isn't a vague final project that increases anxiety over the 10-week semester or 12-week semester until they hand it in at the end, that they actually get this feedback along the way, this sort of formative feedback along the way. And that's really valuable.