Custom checkout forms, as I was mentioning, is the, we'll say, one of the biggest parts of, of ShortCart and WooCommerce, you weren't able to do that without third-party plugins. So already you have to add more stuff just to use WooCommerce to really customize it. Plugins typically cost money, whether you pay for them or not. What do I mean by that? If you don't pay for the plugin, it's acceptable if the plugin not being supported, you're using the free version, and when people are doing stuff for free, they typically don't always do it consistently. So even though we're using free plugins, a free version, or free plugins, you'll pay for it later down on the road. Something breaks, something goes wrong. You can't get support. You have to hire somebody, you know, it just goes on. So that's where it really takes the toll, where understanding that WooCommerce is going to have more needs involved in ShortCart. But as I mentioned, custom checkout forms with ShortCart, and you don't have a shop page right now, but WooCommerce gives you product pages, which ShortCart does not do. It doesn't do product pages just yet, but it will be having product pages coming soon. So that's why I intentionally put a coming soon in italics. That way I'm not necessarily awaiting the two right now, but it's always great to give a person the heads up of what's coming soon.  Because they are aware of that. So WooCommerce has product pages right now. ShortCart doesn't, but it's coming. WooCommerce does have a shop page, meaning when you go to the website and then you see all the items and all the products and things lined up, that's what WooCommerce has, a shop page. So you don't have to necessarily create that. It automatically creates that for you. You just got to add your products to WooCommerce. ShortCart does have product purchase limits and WooCommerce, I intentionally didn't add that because I would put that inside of the managed inventory. So with WooCommerce, you can manage a lot of inventory. One of those features in managing inventory is limiting how many times a person can purchase a product. For example, like a digital product, they're buying a course. You don't want a person to buy the course three or four times. They're going to a workshop. You don't want them to pay for the workshop three or four times. Or digital products per se, where you know it's a one time buy. You want to limit that situation from happening. That's very important when it comes to understanding scarcity and limits. Then you have product reviews, which ShortCart does not have right now, but WooCommerce does, that's in tandem with the product. So you're trying to build a Amazon-like type of store, and you want to have those product reviews where people can come. Right now, you can't do that automatically, like you can with WooCommerce. So if you don't need product reviews, WooCommerce would, I mean, ShortCart would go in your favor. But if you do want those product reviews and you do want to manage inventory, I definitely would stick to WooCommerce. This is the reason why for now in this situation, because of these product pages that ShortCart doesn't have, I just said that this would be, when I say the word tie, it's just there's not a big difference between the two. But there is a difference, as a whole, but they both have very similarities. So that's why I put this in the key differences section. But at the same time, I feel like it's a tie. They both have same functionalities, it's just different ways. Very different ways. Does that make sense? This is what it would look like side by side if you were adding a product as an image right here. Where on the left side, you have ShortCart and you're adding the product name right here, product name on the WooCommerce side right here. And then you add your pricing, your pricing plans and variations. And then you have your integrations down here with ShortCart. You also have tax and shipping. And then you have a product image. And WooCommerce has product image as well. You don't do your tax and shipping necessarily right here, but you would do it down here once you get into this area. And you can see like left to right, right to left, A to B side, that there are some similarities, but there are some differences in the UI and UX between the two. ShortCart is a lot more user friendly. Yes? I said ShortCart is a lot more usable. I would say user friendly from that point, in that way, at least from the UI, the user interface aspect of it. To me, it just looks a little bit more friendly. Now, because you are looking at it on a projector screen, there are some contrast conflicts that you're not able to see. There are some lines or some words or whatever the case is that you would be able to see if you're looking at it from a computer standpoint. But physical and digital products, as I mentioned before, easy digital downloads really came about because WooCommerce just wasn't doing digital products in a very streamlined way. It got really annoying when you were doing digital products with WooCommerce. Therefore, easy digital downloads say, we're going to take a chunk out of the market, out of your share. And what ShortCart really comes in is it bridges those two gaps together, where you're actually able to do physical products and digital products in a robust, in a streamlined way. And digital products, they're coming soon with physical products. But when I say coming soon, I'm talking about literally like within the next month, like less or month, that's what I mean by coming soon. They're very aware of it. They're going to be having physical products and they're already working on it. They already have it rolled out. They just haven't put it out, put it out to the public yet. But that's really going to take a chunk, even more of a chunk of share out of WooCommerce when the physical products, because people are going to feel like, if I don't need a big store, per se, then I can do physical products with ShortCart. Well, why do I need the whole block of WooCommerce? It ain't just one house, it's a whole block, you know? Like multiple houses you got to put together to make this, you know, this community work. So that's one of the biggest differences is if you really don't need the bloat, you don't need all the extras, then I would go with ShortCart. But in this case, because right now, today it has physical and digital products, I would name it the winner of the product aspect of it. But that won't be for long. So payment processing. This is right here is the big, this right here, if this is not the one thing that everyone understands is the biggest moneymaker of this whole scenario, I don't think anything else is going to matter more. The reason why I say that is because this is the thing that sold me. This changed the game for me. When I didn't have membership, so for instance, I have a template shop and in order for me to even do any subscriptions or licensing, I have to use more multiple plugins in order for me to do multiple payment types. And people need to understand the difference between a payment processor or a payment type. We use things interchangeably. And if I do anything before I die out of this world, it's to really let people know this is the difference between this word and that word. We can use them interchangeably all we want, but there is a difference. And when we understand that difference, we understand how to create our strategy, create our planning. What do I mean by that? Payment types often get confused with payment processors. And payment types are the things like I'm listing here, subscriptions. So WooCommerce, you would need a whole other plugin just to do subscriptions, meaning just to charge someone on an annual basis or monthly or weekly automatically. Pay what you want, name your price. You can't do that with WooCommerce. So say you're doing a donation or you're doing an event and you said, hey, we create this product or this thing and we want to do people to do a pay what you want model. A dollar is better than nothing. We probably will give away for free. But hey, if they want to give us a dollar, we'll take that dollar. If y'all want to give us a hundred, we'll take that hundred. That's going to pay what you want does. It gives a person the opportunity to say, this is what I want to give. You can't do that with WooCommerce. Invoices. When you are a service-based business and you have clients, invoices is huge. So imagine not having to go into PayPal or Stripe or these other platforms or to QuickBooks, Wave. We all know these platforms, right? When it comes to so imagine being able to do invoices, have a client go, you create a form on a short card and they can put the invoice number. They just pay their invoice right there. And then it goes to your PayPal and Stripe account. Split payments. Huge right now. I'm especially when you're selling things over two, three, four, five hundred dollars. Why is that? People want to buy, but they want a little time. So with the split payment, you would have to use a whole other plug-in in order to do. And this is huge in the software world. We talk about apps. So for instance, Netflix, Disney, Amazon, subscriptions, like we can name all the things that are using these models that are killing our pockets every day. We forget to turn them off sometime. You know what I'm saying? But split payments though is huge because something that's six hundred dollars, you can say, hey, for three payments of one ninety nine, you can get this thing. And because of the subscriptions or you're not just having the one time payments, you have the ability to say, you don't have to just pay it all one lump sum, you can pay it over time. That's very powerful to get a person to actually buy it. And then it auto charges them while you're at home sleeping or you're with the kids or you're out working out or you're doing whatever you're doing. That's a so much time donations. Very similar to pay what you want. But with this donations, though, you can literally set up what says a tears of five, 10, 25, 100, 300 and then do another. I see that all the time when it comes to charities, they incentivize you with the we're going to give it, make it easy for you by saying these numbers. But then we're going to say, hey, if you want to give more, you can with the other field. Three trials, huge to be able to say, hey, you can do this for one month. I'm doing this program. I'm doing this class. I'm doing this cohort, I'm releasing a product. And I want to do a freemium model and give you the ability to say, hey, you can try it for free for 30 days, 20 days, 14 days, whatever, whatever. But then it's going to auto charge you if you don't cancel your and that happens to us all the time. So once again, this is something that will commerce out the box does not do upgrades and downgrades. I love that because that saves that automation and save so much time. So literally your customers in their dashboard, if you have an upgrade or a downgrade set up, they can go to their own dashboard. You can turn it off or on and say, you can let your customers upgrade or downgrade their plan and then you can decide is it prorated? Do you charge them now or do you charge about the end of the cycle? Does that make sense? So that's why I said, emphasize this thing does all of this in the free version. Who commerce is free intentionally because you've got to pay for all the other stuff to bring in what this stuff does. Anybody got any questions so far? Chipping in taxes. This was another thing I really did like that short car brought that was so annoying with who commerce because unless you're doing proper taxes. I say that intentionally because we all don't do it. We all know that I'm keeping it right now. I'm catching up on seven years of taxes of business taxes right now. I just got done with my bookkeeping. Now it's time for me to file. So I've learned so much about taxes. People trying to evade tax. Now I the government wasn't really coming after me because I wasn't making so much money.  It's time for me to get all my stuff together. So for the past six months, six or seven months, I've had a bookkeeper literally go from 2015 through now. And we've done all my books year by year and QuickBooks. I'm being transparent with y'all. Like, you know, some people don't talk about that.  Oh, I'm just I'm liberated right now. But I'm also overweight with taxes. You lost two years of refunds. But at least you got it. You got it done, though. Hallelujah. Now, with taxes, though, we'll commerce and I'll go to the shipping set, but because I'm big on the taxes part because with taxes, with we'll commerce and less you use jet pack or or tax jar, which costs money or other. Let's use jet pack. You can't do automated taxes. So what do I mean by that? And why does that come across a problem? Because jet pack to most developers is a very, very love, but mostly hate situation. Because jet pack is one of those things where it's a it's a one size fits all as all these different features within it. Most people don't know how or when to turn those off and they leave them on. And then it just blows down the site. It also connects your website to other third party services that you may not want to be connected to. And they do that intentionally. That's the only way you're going to get the will commerce.  You have to connect to jet pack. So in order to get the automated taxes, you have to have the jet pack plug in and then you can turn the automated taxes for will commerce. So that's one of those things where you got to know, like, OK, it's not a hard thing to do.  Yeah, but then when you start noticing a speed reduction on your website, you start noticing all these extra things in your database. You ain't never seen before.  So that's why this was a big deal for me as far as taxes, automated taxes, because it was like, I don't have to pay for tax jar. They pay for tax jar. So if you don't have never heard of tax jar, it's like one of the leading automated taxes and taxes. Sack software services out the leading and they are expensive. So Shirtcart pays for that. We get it even in the free plug in. They don't have shipping obviously right now because they don't have the physical products. But like I said, they're going to be doing physical products. So they will be having that very soon. Any questions as far as the taxes part is concerned? No. So this is what it looks like in the taxes section right here. You have you. This is the dashboard and you would click taxes right here. And then you would be able to add your email address to your tax regions and then click save. Turn it on. You're done. Automated taxes right here. This is, as you can see, tax options, standard, reduced. This is me not. This is me not having jetpack on the website. If I did have jetpack, you would see it say automated and then you can turn on the automated taxes. But again, you have to have jetpack. Otherwise, you got to do all this. I don't got time for this. I can't speak for you all. But I know I got time for that. I wish I had that meme. The lady says, anybody got time for that?  But it's like I want I need something to speed up the process of what I'm doing so I can get to where I'm going. Either.  That's why I don't want to get too deep into it because every county, every city has the different things. And but I'm just saying, if y'all want automated taxes. You don't want to go to jetpack. Sure, car is a solution. This is taxes per payment per payment per transaction per transaction.  And the little next three dot or is that the entire. They are working on now. They do give you all your data. Data exports right here. Okay. So they do that. Yeah, yeah. So I already touched upon the mobile app aspect of things. The. Jet jetpack is the real ability. It was what gives you the mobile app for. There is a mobile app, but you have to have jetpack hooked on your website. So far, there's no mobile app for short car. But I'm sure they'll probably end up creating one. So right now, we'll commerce does win on that notion. Now native payment type. This is huge too, because what's short cart natively, you get PayPal and Stripe. Well, we'll commerce. Now, at first I put PayPal standard, but then it's so weird because when I put will commerce on certain websites, it comes up. And then when I don't, it doesn't come up. So it's a weird thing, but I do know that you. You have to have plugins for the most part. Otherwise they're just giving you like bait transfer. A manual pay, and then you add a plugin. And then that'll give you the ability to have Stripe and PayPal or Mali or Razor, Paystack and all these other things. These are coming soon to short cart. Right now they have PayPal and Stripe, and they are bringing Square as well to natively. A lot of people are requesting Square. It's a big one for people to be able to connect to a Square account. That's huge too. It's just in the reason why I really look at this is because I canceled my PayPal account. Just recently, you know, just giving you more transparency. I'm not telling you any direction to go. I did that intentionally because of what just happened with PayPal, and I did not like. So I, as a business owner, executively made a decision to truncate some of my potential transactions for the betterment of having control over my money. What do I mean by that? PayPal put out a statement a few weeks ago. If we don't like what you say, we're finding you $2,500. So they got a whole bunch of backlash from a whole bunch of people, including Elon Musk and even the founder, the owner, previous owner of PayPal, said, what are you all doing? Elon Musk, what are you all doing? And then they changed their minds and took it back. I don't like that. Like, even if I didn't like what y'all did the first time, y'all are being wishy-washy right now. Let me like you're going to. And they didn't specifically say what you would say. If we don't like what you say, if you're spewing misinformation, we're going to find you $2,500. Don't pass. Go. Don't collect $200. This is monopoly. I kid you not, it's all over. It was all over the news. So that's why I say, you know what, even though I do love the effort that PayPal gives me transactions in certain regions that I wouldn't get otherwise. I don't like that feeling of being controlled because PayPal is not a pay. It's not just a payment process. It's its own bank. That's the difference between Stripe and PayPal. Stripe passes through to your account. PayPal will stay there. And they will hold it. They've held on money before. So people don't understand that. They go, oh, Stripe, no, there's a difference. PayPal is also a bank in a way. Stripe is not a bank. Does that make sense to everybody? Is it getting? So native payment type. I think it reinstituted that fine. Yes, Rhonda, say that one more time. I said, I think they kind of quietly brought back that fine to that $2,500. Oh, you think I think it's active again. Wow. See, I didn't know that. That's that's more news.  Well, how good is the source? Well, I don't know exactly. OK. So in other words, I'd still be wary of that and, you know, research that a little bit more. It may, you know, I don't know. I guess they would have to have that disclaimer on their website, but haven't dug that deep into it. But at least you know about it, though. Is what? Yeah, I'm aware of it. I'm just like it's been the back and forth controversy here. And then something I read, it said they quietly put it back in place without a lot of fanfare. So who knows? I'm going to look into it, though, especially after this. Yeah. Thank you for letting me. Thank you for letting me know. Yeah. OK. And let us know if it did. No, I want to trust me. Like I said, I haven't got in depth on that. I just saw it like yesterday. OK. Well, we'll see. That's. And so now that we know, you know, that's something for. And again, I want everybody to make their own decisions. I just like to inform people, you know, but everybody make their own decision on which route to go. And that's the reason why I'm emphasizing that because of the fact that go back here real quick, because of the fact that that's why, you know, it is important to see that other if you don't want to use a certain payment process, you need to know where is your payment processing. Cool. Where is it? Where are the limitations? Because there are limitations for all of them. Every country doesn't have access like in India. They can't use like strike strike if I'm not mistaken. So. I've had people say I can't buy your product because I don't have paper. I mean, because you don't have PayPal. You know, so you have to understand that. OK, that's where you need to know. OK, what is money? What is razor? What is taste that? What is the Canadian? What is all these other things that will take? And that's why I like about strike that strike gives you access to so many different payment types across the world in different currency. And that's a beautiful thing. So some really good similarities between the two is that they both have Gutenberg blocks and this. I love this because that means that we don't have to use short codes. All the time, you know, when we're if we're building inside. They also have Elementor for those who are using Elementor. I believe they both have Elementor. I know who commerce does. I'm not mistaken. Short car does too. So for those who are using page builders, I believe that they're focused on Beaver, Builder and Elementor, you know, for the page builder side for Gutenberg, though, they both have Gutenberg, all of them. Now, as you can see, Short car has lesser blocks. And that's for a reason. And it's because if you notice most of the blocks on the commerce side are product, you see my bunny ears, product base. So meaning they have the word product associated with them. And that's because we will commerce, you it's prior base. You know, you create your product and it creates a product page. Short car, you're creating a product in a customized form for that product. So therefore, a lot of the. Blocks will say this this little block right here. This is a block of mini blocks. And I'll show you what I mean by that. But this right here, if I open that up, it's going to expand even more blocks that you would see. But right now on the surface level, will commerce has a whole all these blocks and then you can get more with extensions, emails. I thought this is important to to point out too, because it's one thing to do the transaction from a financial standpoint. And there's another transaction. There's a term called transactional emails. Typically, you don't want to do transactional emails through your Gmail. You want to do that from a professional email. You want to do that through something like the Amazon SES or et cetera, you know, type of thing. There's others out there. But there's a difference between sending somebody an email that has the receipt or the confirmation or the whatever, you know, something that has to do with the financial aspect of it versus sending somebody an email from a newsletter. Those are considered transactional emails. And so when you're using different email providers and platforms, they'll typically ask you when you're when you sign up for the platform, are you doing affiliate marketing? All email platforms will not let you do affiliate marketing with their stuff because you abuse their delivery rates. You know what I mean? So it's not people don't understand when you get into the email world. You can't do affiliate marketing for everything and you can't do transactional emails for everything because it's tied to financials and monies and things like that. So what I like about these two is they handle the transactional. This handles the transactional email part for you with your commerce. You typically need to hook this up to a SMTP. It's a plugin that you then hook the plug enough to your email provider and then it will send those emails in a better in a better way with a better higher delivery rate. Otherwise, it'll just send the emails through WordPress and you don't want the emails just to be sent through your. What is it called? I'll just say your default setting. You don't want it to be set to the default setting, but they both do send emails out. Shortcart will send emails, description, renewal, cancellations. They have a magic signing. So basically, if a person forgets their password, they can send an email. They press a button, they sign into their dashboard. WooCommerce does not have that. Product access. So they send an email. If you do a download of a product on Shortcart, you want to access your product. They send an email for that. WooCommerce is canceled, failed on whole processing password and new account. So I grouped these together because these are very. These are all the ones that this has that Shortcart doesn't have. And then the ones in the middle, they both do new orders. They both do order completed. They both do refunds and they both and they both are limited customization when it comes to emails, meaning that you can't really do too much. Changing of what the email looks like, but the good part is, is they both do emails. So just let everybody know that. Any questions on the emails? That's why I said they're a tie on this because you, it handles that, that email functionality. That's something that most people, I think we take it, we take for granted or advantage of because we're so used to automation and things happening when we want them as a consumer. But before we forget as a producer, how do we produce that same thing as a consumer that we're used to getting that we don't even know what it's called or how it's done. But then now it's our turn to do it. And it's like, we're dropping the ball because we're just not educating ourselves. So that's the only reason why I point this out because if you did not get an email as a consumer, you would feel you would get what the term was called buyer's remorse. If you don't see a confirmation page, you get buyer's remorse. We all do. We get excited. It's almost like leaving.  You didn't get your order and they took your money. So that's a good point. I felt that way many times. So that's what I've learned from experience of not seeing that confirmation and I had to realize I'll dial it back. It was a mistake. It's not somebody doing it on purpose. It could be just missing something, something like that. But it's very important to have those confirmation features, confirmation scenarios, like the page and an email. Hey, you got your order because you will get an email immediately. Like I did when I launched a product. Hey, I didn't get my email. I didn't get this thing. And I'm just like, you won't even give it like 30 seconds. Well, OK, and I'm getting nervous and sweating bullets and stuff because I'm thinking I did something wrong. And so they look very similar. They are very similar. But on the left hand side, you can see this is short car emails. On the left hand side, you can see this is short car emails, order confirmation, refunds. You see on this one, you just toggle them on. So again, it's a user interface type of thing where you're just hitting a toggle button. Whereas on the right side, you'd have to click manage and just manually do these emails. I don't even know if you can turn these off, to be honest, but we'll see. But you see here, you know, new order failed, the order canceled, the order you would click the button, manage, and then you go in there and then you can change the email up. But they both do have emails. They call them customer notifications and short car. So it's one of those things where the naming convention sometimes to throw people off. If you're going in here, like, I'm looking for the emails, you're not thinking like, oh, they mean it's customer notifications. The email is a notification to the customer. Whereas WooCommerce, they're calling them email notifications. I've seen people get confused with that. Where are my emails at? It's just because it's called a different thing. And to me, these are the things I know they're small things and they could be like little monotonous to you all. But these are the things that I like to teach people to show them like, before you get into it, you'll be so much more comfortable and less stressed out because you'll be like, oh, I don't know exactly what that thing is, but I remember touching on that thing, that little thing right there. I'm so annoyed. I can't figure it out. And it's just that little thing. Whereas when you watch a YouTube tutorial, they're going over like the top features and they're not going in the little nuances that you're not even thinking about. Like, yeah, I would be missing out on this thing if I didn't look at it from this perspective. But here's some miscellaneous similarities. Whereas short cart has a shopping cart and it's a slide-out panel. So when you put something in your cart, there's a panel that slides out from the right hand side and it does that automatically. Or natively, I should say. It also has coupons. They both have coupons. WooCommerce has a shopping cart, but it's a static page. So unless you actually have a plug-in giving the functionality to do a slide-out or a theme, it's going to be a static page for WooCommerce. They both have coupons. They both have plenty of integrations. The cart plays really, really well with its family of products and there's a integration platform that is in beta, but it should be releasing within the month or so. And it's out. People are using it called short triggers. And it's another one of those headless scenarios where I 100% say it's going to be the game changer. How it's going to be one of the biggest is it's like a Zapier and Uncanny or Zapier and Automated WP, Automated Uncanny or Automation Plugins for WordPress. Zapier is the number one automation plug-in of all time integration plug-in. If those two had a baby, it would be short triggers, which is short carts, brother or sister. And that's headless as well, meaning it's a plug-in on your website, but the automations are happening on your website, happening on a whole other platform. And then you have order management for both of these and then you both have report and analytics. WooCommerce right now has more analytics on reports because it's older, they've had time to flush it out more. Short carts catching up on some of the reports and analytics. So this is where I'm going to go through the actual back end here and show you. Short cart, but before I do that, are there any questions? Any questions here online in the chat? Are you all still here? You know I'm awake, y'all look. My mouse. Okay, so for short cart, when you first add the plug-in, let me go to my plug-ins to just show you all from a plug-ins perspective. So from plug-ins perspective, gonna be here, you're gonna see it right here. That's why it says a simple yet powerful headless e-commerce platform. So they are letting, you know, verbatim, they are headless. They're not hiding that, you know. There's no headless horsemen. Ain't no high in this. They let you know that we are headless. So plug-ins perspective, you would do that. If we wanted to add it to the website, just go to the repository, the repo. I know it's already on the website so you're gonna see it's activated but I just want you to see that it is there. So it is GPL, it is GPL and it's free. Same thing with WooCommerce as well. You can see it has about 2000 plus active installation so far. Again, it only came out a few months ago. They are updating it often. You see it was just updated three days ago and they are five stars so far. I really don't see them dropping down to four stars. I see them going to maybe four and a half because that's just how numbers are. The more people you get, the more complaints you'll get but I still see them being a four and a half star for a very long time. So in ShortCart, you would get this dashboard here or onboarding message to be able to create a product and add your cart, let me add your forms but I'm gonna show you the product side of things. So say I was creating a product and I would type the name in right here. So once I type the name in right there, it would lead us to the product here and then you'll see the name, you'll see the pricing and then this is where you'll see, like I said, as far as the payment types. One time payment, installment and subscription. You have all these different options right here in the free version but your price, how many times is it due on payment every month, you want payment every week, a day, a year. As I mentioned, the free trial, how many days do they get a free trial for? Instalment, so I'm gonna do number of payments. I'm doing a product for $100 and then we'll say three payments. And what I like about it is, is that it'll automatically split it up for you.  So it'll do that for you and it lets you say, you can still add free trial days which this is something I didn't see either. So even with the payment installment, they added the free trial functionality. So you can say, hey, you can try this for free and then once you start paying for it, we'll put you on an installment plan. That's two birds and one right there. Now I'm not saying you should do that but you really given a person the opportunity to take advantage of your situation. You know, doing that. So you have the installment and then like I said, the one time right here as well and then you just create that price and then give what I love about it is, once you do that, you add another. But you're not limited to just adding one payment type. Okay, you can buy this thing for $1,000 or now we're gonna create the one for the split payment where you can split it up into two payments type of thing. You can get it for 500 each and we're gonna do it over a course of a month. So you can do that right there. The 1,000, create price. Now I have two different payment types for this one product. I create another one and do a, I wonder where is the pay what you want? Oh, there we go, pay what you want. So again, because of the contrast, you see how you can't see this title right here because it's on the thing? That's why I didn't even see it. But if I click that, boom, pay what you want. What's the minimum price? A dollar. What's the maximum price?  We didn't go hard on sales. And then the default price. So what is the price that we want them to see? It could be, I think, can you do zero? Yeah. Oh, no, what you gotta do is do more. The default price would typically be like the minimum price. A price with this currency and recurring interval already exists, the new product creates this price. Oh, it's probably because I'm doing, oh yeah, yeah, yeah. So that's one thing that for one product, you notice, I'm glad this showed because I know this would happen to somebody else. You can't have more than one of the same hype multiple times. But that's why they're giving me the warning because I already have a one-time payment. Let's say that I delete this one-time payment here. You can archive it, you don't have to delete it. It's gone. Now I'm gonna do the pay what you want. And that's underneath the one-time payment. The minimum price here. And now they're letting me do the one-time payment. So now this is the custom amount, pay what you want, donation one, however you wanna look at it. Integrations, these are the native integrations it has, but as I mentioned, it has more when you use a plugin called short triggers, which I don't have on here right now. But it natively integrates with a lot of learning management systems, learn dash, buddy boss, tutor. And it also adds, what I like about this, it'll add a person to a user role. So why is that important when it comes to WordPress from a practicality standpoint? Well, if somebody pays for something, you can decide whether or not you wanna add them to a role, a user in WordPress, where with certain themes and certain blocks and other plugins, you can do certain functionalities. You can hide content based on user roles. So say you wanted to do like a membership almost in a way.  You don't want nobody to see this one page. You gotta pay for this thing to see this one page. And you show this page based off of user role, customer, you know, new member. So, you know, new, new gold member, your new gold member, user role, person pays for this thing. Now you can hide content based on that user role for most plugins. But I haven't used a membership plugin. You ain't gotta use a membership plugin and you can hide content based on user roles. That's powerful right there because as far as I know, because WooCommerce adds it automatically as a customer where you can decide which user role you want to, you can create user roles and add which one. So not only will it be added as a customer, you can add them to a special user role. And then as I mentioned with the limitations, you can say, hey, if this is a digital product, we don't want you to buy more than one. You only buy one ebook or one thing from one customer. You can do that. Taxes and shipping. If I had the taxes on and the settings, we would be able to see I can charge for taxing this. And this is what, this is it. I mean, this is as simple as it gets. This is how you create a product in Shurecard. I don't know how much more simple it can be. Add the name, add some payment types. You don't really have to add integrations if you don't want to. If you have a download, boom, add a download right here. And it says Shurecard Media Private, meaning that this stuff, so if you add a one gig, because I'm telling, I work with clients all the time and they, why website, no, no, no, no, no.  You're adding things to your server. You're not adding it to Dropbox or Google Drive. And then putting the link on there. You're adding it literally to your hosting plan. That's what your hosting plan said, you got one gig. You used up half of that one gig of, you know what I'm saying, of storage because you added a video and you didn't compress the video. You know, the replay or the whatever, whatever. So with Shurecard, when you add it to here, you're going to add it again on the Shurecard platform. So you don't, so you don't have to worry about whatever you add bloating down your website. This is where your digital product will lie. Anybody questions, any questions about the product? Adding a product into your Shurecard, just creating one, making that decision. And then when you add a product, I'm gonna leave you for the next thing you do from the most simplistic standpoint is you create a checkout form. This is what I, this is the part where I have fun with especially once I started to really understanding it is that you can start off with a subtype of default.  So you can start off with a regular checkout form, a simple one. These are just like sets or templates for checkout forms. You can make one completely from scratch but you can't do easily with WooCommerce. So for instance, I'm gonna just go with a default one. I'm gonna click next and then I would add the product. So we made the product first. Now we're gonna add the product to our checkout form. And then once we add it to our checkout form, we can say if we had more than one product, say we had different options, we would say customer must select one of the options. They can choose whichever one they want. If it was something where, we were telling the customer like, listen, you gonna buy all this. I don't care what we got, you about to buy it all. This is the everything must go sale. This is either buy or leave. So you would say customer must purchase all options. And then if you wanna do customer can select multiple options. So say you were selling something and they can get different variations of this thing.  It was you can buy A and C. You can buy B and D at one time. This is giving you the flexibility to say how you want your customers to experience your checkout form, which in WooCommerce you can't do that. And then you can create a custom thank you page very easily. So say you made a page on your website and it was your thank you page. You can have a custom thank you page or you can say, you know what, Shirkart handle it for me. And Shirkart will send that person to that thank you confirmation page where they'll say their order. They can log into the dashboard. So it's up to you. I use this in a practical way. So I didn't think I was gonna show you all this but I'll give you all practical examples to make it make real sense. So I just finished setting up a client, a book author. I took myself, I took on a challenge instead of a funnel for a book author, pre-sale. And I started it in October and we had a three week deadline, one month deadline to do a whole sales funnel, a whole everything. And I was having a lot of issues. I'm just glad that I was able to talk out and get a lot of support. But to give you all practical sense of how I would use or how you all would use this more specifically, this is the landing page for her free chapter.   Now this is done right here through a form with cadence. I use cadence blocks, it's a free tool. I did a presentation I showed you with it previously. This is the cadence forms. They put their first name in their email and the next stage or the next step in the funnel will be the thank you. But then they see a thank you for da, da, da, da, da, da. And then from there, I said, well, that was our freebie to enter into the funnel. Now we wanna do the actual sales of the funnel where you're showcasing what a customer should be buying, you know, pre-ordering the book. But then we have the book itself, AKA the sales page or the pre-sales page to be specific because it's not coming out till next year. So all these buttons, even though it's not done, she still has some updates to make her herself, but all these buttons here that you see lead to the next page. And you'll notice up here at the top, this URL is the name of the book. And then we go to the next page, it goes to a new URL, which is her company's name and we see shortcut. And this is where I had to strategically think of how do we bundle her book in ways and how do we create a form to make it easy because there is a strategy behind how you sequence your form. Sequence, if you don't do it right, you will have too many options, nobody will buy anything. There was an experiment that they did and I'm quoting so don't hold this on me, but there's two experiments. I'm gonna give you the recent one that I heard was in a grocery store and I'm a big fan of Chris Doe, the future, he's a brand expert. And he was interviewing somebody and he gave an example of the whole having too many options is not a good thing. And they did an experiment, they did multiple ones, but one recently was they went to a grocery store and they had a whole bunch of jars of jelly and jam. They put all the jars of jelly and jam on this table and then high customers come in. All the customers looked at all these jelly and jar jams and they loved them all. Oh my God, the raspberry, the grape, the this and that. Oh my, and everybody was so floored away. But guess what them sales were? Blah. They did it again the next day and gave them only six options versus about 20 or more. Sales went out the roof, which said as much as people were loving the options they didn't buy. They bought when they had less options and they had to make a decision. So that's the reason why having this aspect of it intentionally was okay, we're gonna give three different variations of how you can get the book. And then here's the up sale, which is like a candy bar at the end of the checkout line where with short cart, you can easily do. And this is where I was adding the different products right here. These are different product options. So I had to think, okay, how do I want people to be able to experience this? So I said on this right here, you have to check one. You can't check multiple. And that's the reason why it's a radio field and it's not a checkbox. Checkboxes tend to be when you see checkboxes that usually means multiple, more than one. When you see the radio field, it means one, make multiple choice. So from there, they can pick this one. They can check the box out. And then we added a sign up for a newsletter field right here. We added another one right here, except now this one we had, we added this as a field. And I turned a feature or a title on it in short cart where you can automatically just literally say, I want this to be checked on. Or I don't want it to be checked on. Well, why would we do that? It's like one of those things where if a person knows it's on, if it's on and they ain't worried about it, just leave it on. But we don't want the I accept terms and conditions because now we're infringing on that person's right. Like we're automatically saying you accept these terms and conditions, you don't wanna do that. So I intentionally think about that. We want, even she was like, well, why are we doing that? Because we want people to sign up for the newsletter. They can check it off. We have the freedom to do that. But for this accept terms and conditions, we need your permission to do that. Does that make sense? So that's strategy and thought process where the average person don't even think about that until they're in this situation as a customer and like, oh, hell no. What y'all forced me to do? But as a producer, we don't think, oh, how do I want to create this experience for my customers when I'm selling something? Any questions on this? I'm just gonna give you a real practical way. Are we just complete this by the week ago? This is fresh. Ain't even publicly seen. Live? Published? No, and that's not published. Is it not yet? Not yet. I mean like your site, is it required and everything? Yeah, yeah, yeah. Her funnel was published. Everything is done. She just hasn't promoted it yet. That's all. I'm intentionally going into my circles and showing people so I can get feedback. You know what I'm saying? Like I'm just doing that little hints and things so I can give her some feedback anyway. And show practical use. This was my experimentation of like, how could, this is the first time I've used a short car in a sales funnel way. I didn't even know I could. Let me do it. Let me try it. And I tried it. Now I'm sharing it with people. Yes, you can. So this was the page. Anybody have any questions? Nope. Okay, so this was the page right here for that. And then the next page is going to be the confirmation page like I mentioned before. So you said the checkout, thank you page. So if there was an order done, you would see the order here. So it would be the freebie that you can create with any page builder with Gutenberg or any blocks. Then the actual sales page itself right here. Then from the sales page, we have the checkout page made with short cart right here. And this is the, this is another great part about it. Oh, I can't. So short cart is, looks very beautiful on mobile. As a beautiful, you know, mobile experience right there. So then from there, we have her thank you page. And then I decided, how can we add another up sale to this for her because she's also a publisher. As I mentioned, you know, she has a publishing company. Well, I had to think people coming into the funnels are typically, they're all readers for the most part. There are only certain people that are writers. So how do we separate readers from writers? And this is where my strategy mind comes in as far as categorization, buyer personas. And that's why I said, hey, why don't we add your consultation services for writers? So once you get here, the people who are writers and up sale have a conversation with you. You've already bought the book.  But if you're a writer and you want more of, I wanna, this is where the up sale comes in and we ended up using Calendly. But does that make sense on how I was able to use short cart and a practical funnel and give people options? And it's fast. I did a speed test on this. I did the same. If I did, you know, WooCommerce or short cart, there's gonna be a distinct different out, speed varies based on hosting and other plugins and stuff like that. But if they were the same plugins and the same hosting, this is gonna be faster than if I rebuilt the same thing in WooCommerce speed wise. So as far as the blocks are concerned, but let me create this create button right here. So you can see the form. Now you see, okay, now I'm building out. That's why I said you're using Gutenberg to build out a form and you're not doing that WooCommerce. If I click in any of these areas here and I click the blocks pane or panel, you'll see right here, short cart. That's why on the presentation, I said short cart wins when it comes to the regular Gutenberg blocks. But then I said, but if you, this checkout form has way more blocks associated with it. Well, what do I mean by that? This is it right here. Checkout form, buy button. I can add buy buttons, add the cart buttons, cards, order confirmation, donation. I mean, literally you can build out whatever you want. Whatever's over here, you can build out a custom checkout form for free. So this was right, one of the big toggle switch. So if you want to do a toggle switch, you can have this as well too. I mean, you can pretty much do whatever you want to do. And then as you click on the different content areas you see on the right side at the settings change. You know, is this name required? Email should be required. So they don't even ask you that question. Toggle, is this toggle required? What does this toggle switch say? I give you the name, the label, the description. Is it checked on by default? So this is how we did when we did the functionality for the thing, bless you. So is this checked on by default? Yes or no. You're building out the form. And then once you build out the form, you typically will go to a page. So I'm gonna go to a page I knew. But then you just create a new page and then you just use the form block. Like our form. And it says, well, what form do you want? Select form, choose your form. And then you can really choose the form you want. And now you have a custom form you just made on a custom page. And then you can deliver that to the public. Any questions? I don't want to go on any further with without getting y'all's feedback. I want to get y'all's opinion. What are your thoughts? What are your concerns? That's what I'm curious about. I think I first drew a certain, you're making a great argument to novice. I thought would be, that's great, that's headless. And everything is off of another server. Not natively on the site. Does that disconnect any negative aspects? Or anything I should be worried about or concerned about? As it is not, obviously going to fall down the site. That makes sense. And it's going to speed it up if I'm unsure. But because it's physically, electronically, somewhere else in the world on a different server, that's all fine and wonderful. But if there's something, is there anything I need to be prepared for? If that becomes, I don't know if that's the, yeah, something like that, you know. That's a good, and that's a, that's a fair, I don't know if that's a fair concern or worry. That's, and that's the main, I'm basically betting that shortcut and my site are going to speak, you know, the plugin. Everything's going to be wonderful. Right. But is there a plug-in break? Well, that stuff is mentioned. Because it's another third party platform, which is wonderful, but what do we need to be prepared for? What a very, very, very nice stuff. Yeah. I don't know. And that's, and those are, those are very valid concerns that in the video and even in the description that I let everybody know that it's based on your, your scenario more than anything. And two, it's about mitigating risk because there is risk on both sides.  So like I said, I got rid of PayPal because I want more control, right? So if you're going to use WooCommerce, it is in that kind of control. I want the data on my web, on my, in my house, I want everything in my house. I'm just paraphrasing here, but that's the way I'm kind of dumbing it down. So there are pros to that because yeah, now you don't have to worry about if a third party platform goes down. You don't have to worry about somebody stealing your data, you know, from the third party platform. You know, you have to worry about any of that because it's all hosted on you. So I think that that is a very valid point that if that's how your mind works or you feel executively, that's how you want your business to be ran. I definitely would say stick with, you know, stick with your gut for example, because that's never going to go, that's never going to go away. Shirt card does not plan on going, you know, being not headless, right? So it's like one of those decisions where am I going the headless direction with my transactions or am I not? And you got to think about this way as well too. The same concerns that you have and that everybody has come into this space are the same things that from the top company in the world doing sales funnels. Can anybody name that one company? Top Click Funnels. You don't own none of that with Click Funnels and they're the top number. Russell Brunson, they are the creme de la creme of the creme de la creme. When you think about their Click Funnels, Click Funnels, they're all dead. Everything we're doing, we're trying to imitate Click Funnels in a way from every sales funnel thing, everything. So you don't own any, I mean, any of that data. They've been doing it for years. They've held everybody's thing on their servers. That's the beauty of Click Funnels is guess what? You just come in here into our platform. We handle the servers for you. We handle all that stuff. You just come in here and put your content on here. So think of Short Cart like a Click Funnels, but with WordPress. Where, yeah, Click Funnels has been doing it for years and it's one of the things that you can trust them or you're not gonna trust them. But when you are working with a platform or companies that are backed by bigger ones, that's the reason why I mentioned Astra. I did it intentionally. We know we're more likely to work with something when we are referred to another thing we've already worked with before. We trusted more. That's why I intentionally started with that. Not the pros and the cons of the future. No, they're backed by a company. Y'all already know. And the fact that I just said that and we don't know each other personally, it says a lot about the company. It's the mitigating the risk part. Do you have a fair point? So I would say that for the most part, it really is about do I want to take the risk of hosting the data on my platform or do I wanna take the risk of hosting the data on another platform? Because it's risk either way. Yeah, the risk is equal on both sides. On both sides. I just try to figure out. I would definitely say that. I would say look at those things as do I want, what is the risk between hosting the data on my side? That's the first thing. Because they both, it's all about transactions. Get your money. Like we're just trying to get our money. You know what I'm saying? Maybe we'll have you all doing it. But do I wanna get my money this way or do I wanna get my money that way?  I just feel like from my opinion, there's more reward if you don't need WooCommerce. Now that's another question. See, yes. For fewer products, yep. Yes. And now the one side of it is so complex. They desk in chairs in this room, there's flavors and then they came in a different size bag. Right, right. And she would probably only have three, right, right, right. And so that's a good point you make because it really is like, and that's another thing. If I don't need, so am I using WooCommerce because I'm afraid not to host my data? When I know that I don't need WooCommerce for the store management part. Like I don't even need it for the functionalities right now. So that's another quote, you know what I'm saying? Now I'm thinking of how I'm adding another layer to it. Not just the data, you know, control hosting, but am I using this because of that? Or am I thinking, do I really need all of this? Like, you know, I'm a single guy, I'm a bachelor. Do I need a big house? Do I need 15 rooms? I'm by myself. You know, something before I even get into, am I safe in the house? It's a different conversation, am I safe? Security, but do I need this big old house that is just me? That's what I felt people really didn't think about. Like do you, because I trust your car. And that's not because I trust your car. I trust Astra. I trust their stakeholders. I trust the people with money, you know what I'm saying? Like I trust that part of it. I also trust the person who is behind this, the face of it, Adam. He's a huge WordPress influencer and he's got his name all over it. So Adam Prizer, if you Google his name and he has one of the biggest YouTube channels on WordPress, there's probably not a bigger WordPress influencer specifically. Then I got Adam Prizer. And so he's back this. He's created other plugins before. And so I trust all of those things, like the credibility, the type of person behind it. As much as I do trust WooCommerce, but I just feel like these days, people need to understand, if you don't need all that features and all that extra stuff, do you really need, I know we're used to it, but do you really need it these days? Because that's the one thing I have not shown yet for anybody is what does it look like on the platform side? You have one account login and then you add multiple businesses. And so for instance, up here, you can see I have multiple businesses. That's what they're calling it. They're calling one account, multiple businesses. So every time you have a new WordPress installation, you hook up your one account and then you make a new store or a new business. The one account for multiple stores and then you can literally see on this end, like if you go to a new store, you can control the information. So this is the platform side of it. And then how it connects to your WordPress website, when you're setting it up, they give you an API key. Yeah, that part makes sense, okay. Yeah, I mean. So the data is still on my server and my WordPress data page. So as you can see here, we're on app.shortcard.com.  All the specifics of it, I would have to refer to the documentation on exactly what's actually on WordPress versus what's on the platform. But I can say that most of the transactional aspects are on the platform itself.  Like it's gonna be gone. The information though from your trends, like as you can see, they don't even show you right now. You don't even, you can see email templates, you can see your payment processes and you can export your data. So you have the ability to always export your data from the platform, which is where they hosted at. But the data as far as the transactions and everything else, you're just looking at the plugin. You're kind of, you're like looking at the surface. You know, you're able to see the surface level of it. But on the backend though, it's not really here. It's not really in the WordPress. Right. It's not being hosted on the work or any WordPress servers at all.  You said it was attractive or it wasn't attractive. It is very attractive. Oh, good. Because I was gonna be building based on, with Gravity Forms, a custom invoicing system. I'm a website developer. So I need an invoicing system and I don't wanna pay for Quicks. So I was gonna use Gravity Forms, but now I think I'm gonna use SureCard. I'll look closer into it. You got the answer right here, invoicing. When I saw that, before I got the phone call, yeah. So you already have a practical use of it, basically just off the bat, off the rip. Right. And I have more than one because I got a lot of clients. I charge yearly maintenance fee for running updates for them. And it's a small fee. A lot of clients are like, can't I just do, you know, let's say 12 payments and split it? And I could do it by client if they want to split it. And it allows me to charge more. Like I have one client that I want to charge 1500 a year for that maintenance, because their site is so complex. Well, split payments allows me to do that. They're not gonna pay me in the front because they don't have it. And you can choose whether or not you can choose subscription You can choose subscription or split payment, you know? Like that's one of those. I would choose split payment because for legal reasons, split payment means when that last payment is made, there is no more payment. They don't have to. I got you. That makes sense. That makes sense. Yeah, so, but yeah, no. And I'm sort of joining these as much as I can. I did see your thing in Slack that this might be the last one of the year. But just in person. Oh, it's the last one in person. Yeah, yeah, yeah. It's last hybrid, last hybrid. I'm gonna do another virtual one. Oh, okay. All right. Well, I'll probably be on the virtual one then. I would love to have you.  Did anybody else have any questions either? Chelsea or Rhonda? No. Wait, can you hear me? Oh, no, I don't. We can hear you. I should say that. Oh, wait, yes. We can hear you. I don't really have any questions, but I'm more so just happy that I kind of like found this new technology because I'm a web developer as well. I don't, like in honesty, I don't really do many e-commerce sites, but I do get people sometimes asking me. So it's like, okay, like this could possibly be a route that I can, you know, go down, but I was also wondering when this might be a silly question, but do you think shortcut can also be used in like a marketplace type website, kind of like a smaller version of Airbnb? I would go the WooCommerce way if you're gonna do the marketplace. Okay, okay. Yeah, for now, at least for now. Okay, okay. Thank you. Yeah, you're welcome. Yeah, it's not ready for that type of functionality just yet, but it'll be getting there. Okay, okay. Thank you. Good question though. Anybody else have any more questions? Those are my stores. Okay, okay. So you have one store. All right. Each store. Yeah, each store can be considered each website. Anybody, Rhonda, did you have any questions before we wrap it up? Nope. I had to unmute my phone. I think it really has a lot of great flexibility and things that you can do like the subscriptions and, you know, give a donation. What I'm doing, a donation might be good or say to pay for classes within your content and so forth. See, I have really a lot of great uses there. And I'm glad you mentioned that because that's one of the key things that I just hope that everybody got out of the presentation was just the many use cases that could be utilized with using a plugin as such if WooCommerce is not needed. If WooCommerce is needed, as I had mentioned to Chelsea with the marketplace example, don't try to, you know, put a square, you know, in a rectangle hole, you know, type of like, don't try to put a square peg, you know, in a shape that's not gonna fit it. So I think that in this situation, yeah, WooCommerce for marketplace makes more sense. But for a lot of the examples that you had gave, and everybody else had gave, I think Shortcard would fulfill a lot of the needs that we have, you know, for most of us here. And that's pretty much, I mean, that's, that's it.


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From around the globe, it's theCUBE with digital coverage of AWS re-invent 2020, sponsored by Intel, AWS, and our community partners. Welcome to theCUBE's coverage of AWS re-invent 2020, the digital version, I'm Lisa Martin and I'm joined by a couple of guests from Unisys. Please welcome Anupam Sakai, the VP and Cloud CTO. Anupam, great to have you on the program. Thanks for joining me today. Great to be here, Lisa. And Anupri or Anu Ramraj, VP of Cloud Services. Anu, welcome, great to have you on as well. You're great to be here in this virtual AWS re-invent. Great, thank you for having us. Very socially distanced, we're following all the guidelines here. Anu, let's start with you. I'd love to get just kind of a vision of the AWS Unisys partnership. I know you guys are advanced consulting partner, MSP. Tell me about that partnership. Absolutely, Lisa. We see our clients on a cloud journey, which we accelerate with Unisys Cloud Services and AWS partnership is a big piece of that. So again, through the row, we have been rated an AWS MSP partner, come out very, very highly from those MSP audits. And we're investing in multiple competencies across the board as well. And we work very closely with AWS in terms of innovating and sharing our platform, Cloud Forte for Roadmap, and looking at what our customers are looking around the corner, what services could be co-developed. So we're looking at some potential IoT engagements jointly with AWS as well. So we're always co-inventing and it's a great partnership with AWS. Excellent, Anu, let's stick with you following on hybrid cloud journey. You mentioned the Cloud Forte platform. I wanted to understand what that platform is, how you're co-developing that with AWS and how your customers are benefiting. Absolutely, Lisa. Every year, Unisys does a cloud barometer study across thousands of our clients and we got some interesting takeaways from that. Essentially, two-third of our clients that have started this cloud journey believe they didn't fully realize the benefits out of that. And up to 53% of the respondents said they needed some help with cloud security. And this is where we believe that Unisys cloud services has a strong viewpoint and can combine their AWS journey, no matter what challenges they're facing, whether it's budgetary challenges on optimizing AWS and whether it's getting IT operations right when you move your applications to AWS and is it getting the right DevSecOps models established? So no matter where clients are in their journey, we look to accelerate with our set of solutions and services. And we're very proud about the fact that we respond very quickly to make sure our clients can innovate and achieve the business outcomes that they need. For example, with California State University, we were able to work with them on their AWS journey, fully set up an AWS Lake and analytics on top of it. So we could actually predict and influence graduation rates for students. Our scores are higher than any of our common because of the outcomes that we deliver for our clients. And it's really about business outcomes and Forte platform, which helps us drive those outcomes. Any problem, do you want to add on with our Cloud Forte platform? Sure, Anu. So as Anu was saying, Cloud Forte platform provides a set of capabilities that allows us to create and offer highly differentiated services with Unisys IP. And as was mentioned earlier, our cloud solutions are able to help customers no matter where they are in their cloud journeys, whether it's a greenfield opportunity where the customers are intending to move to the cloud or if it's a brownfield opportunity where they already have adopted the cloud and are looking to manage and operate and optimize their deployments. Cloud Forte platform and our cloud solutions are able to provide a customized solution for that customer context to really deliver the solution that addresses some of the pain points that Anu talked about. The key pain points really relate to security, to get secured, it also relates to cost optimization and then optimizing the cloud per se, cloud deployment, hybrid cloud deployment is a key requirement. So our Cloud Forte platform helps drives the key use cases, the key pain points that our customers are looking for through a combination of accelerators, the number of Cloud Forte accelerators that enable customers to rapidly provision customers and to rapidly migrate to the cloud with God rails so that they're secure, they're compliant. And then we've got the Cloud Forte cloud management platform for ensuring provisioning and management and operations along with cost optimization capabilities and valid operations. So it's a comprehensive suite of services and solutions that addresses the key business outcomes that our customers are looking for. Outcomes focused is absolutely critical, especially these days. Anu, I wanted to go back to you for a second. You talked about the Unisys barometer study and I like the name of that. When was that done? And I'm just wondering if there are certain things that you saw this year from a customer cloud journey need perspective because of the pandemic that have really influenced that barometer. Great question, Lisa. And the barometer study, the last version of it was done late last year and we're still waiting on the ones from this year. So that we're starting to see some of the trends that were influenced by the pandemic. We saw a rush to cloud when the pandemic hit because businesses opt to remote workers to do more digital selling. And then seeing our CIOs kind of struggle with optimizing and maximizing the results of their cloud spend. So that's a unique challenge that we're seeing based on our client interaction. So the rush to the cloud and the ask for more spend optimization. And in terms of spend optimization that's an interesting facet because it cuts through multiple angles. It's cuts through having the platforms around being able to do the right predictions on where you spend is going. And then it also, it's a cross-collaborative effort. Phenopsis, we see it, we call it as a Phenopsis that we bring to our clients. It's passing with multiple organizations including finance to sometimes figure out where will this business be? Where should the spending be? What should be the reserve instance buys? So combining cloud knowledge with financial knowledge and organizational and business knowledge and that's the service that we bring to our clients with our Phenopsis services. Lisa, great question about how is pandemic and the current business climate affecting our operating models? Like we said, there's increased ask for Phenopsis and increased ask for security ops because security threats have only amplified. And then the entire cloud ops model I think hybrid cloud operations, it's prompted us to rethink a lot of how do we do IT operations? And we're investing a lot in terms of automation and then underpinning that by AI led operations. So Anupam talked about the cloud management platform making sure we've got robust automation and processes which are repeatable around all the way from just doing provisioning to data operations to optimization. Just making all of that robust and repeatable is such a value add to clients because then the CSOs can sleep at night knowing that everything is taken care of and the CIOs can be rest assured that, hey, they're not gonna get that AWS bill that's going to make them hit the roof. So making sure we've got the right checks and balances and approval flows all a part of our cloud management platform. And Anupam, I know you're really passionate AI and the role that it plays in operations and the entire cloud management platform and cloud forte platform. So your thoughts, Anupam? Yes, Anu. Thank you. So yeah, AI led operations is really part of the bigger question and the pain point that customers are faced with which is I've reached the cloud. Now how do I optimize and get benefits from the cloud? And the benefits is around utility for on-demand access to resources, this cost optimization potential and the security, cloud security potential that if not managed properly can really blow up in the face. And unfortunately, that's been the case. On the AI ops led operations side that's again, a huge fertile area where Unices is investing a lot of IP and creating a lot of differentiation. And the objective there is to as customers adopt cloud forte as they adopt Unices cloud services, they're able to take advantage of cost optimization capabilities which essentially looks at historical usage and predicts future usage based on a number of AI, artificial intelligence and machine learning technologies that is able to give you predictions that are otherwise very hard to get. And in the cloud environment, because of the sheer velocity, volume and variety of the data, doing that in a manual fashion is very, very hard. So automated machine learning driven approach is very productive, is very effective and some of the outcomes that we've achieved is just amazing. We've been able to save up to 25% of infrastructure costs through AI led operations, about 40% of infrastructure incidents have been reduced due to root cause analysis. So and up to 35% of mean time to resolution, improvements in time. So huge customer benefits driven by AI led operations, the IML approaches to solving the problem. Anupama, if I could stick with you for a second, big numbers that you just talked about and we talked a few minutes ago about outcomes and it's all about outcomes. Right now with this rush to cloud, as Anu said, and we talk about this on theCUBE all the time, we've seen that the last eight months, there is an acceleration on this digital transformation. I'm just curious Anupama from your perspective as the VP and CTO cloud, how are you, what are some of the things that you advise customers to do if they need to rush to the cloud, to one, just move their business quickly and not have a stay on life support? What are some of the things that you advise them to do when they're in this, maybe a few months ago when they were in the beginning of this? Yeah, that's a very interesting question and a lot of our clients are faced with that question as they either, they're already in the cloud or they're deciding to migrate to the cloud and the whole journey, customer journeys for either stepping on the cloud or managing and operating, the optimizing the cloud deployments is very key. So if you look at the market research that's out there and what we hear from our customers, the key challenges are really around how do I migrate to the cloud without facing a lot of bottlenecks and challenges and how do I overcome them? So that's the key pain point. And again, cloud photo advisory services and the cloud services that we offer allows customers to take out, to work with us and we work with the customer to ensure that they're able to do that. And then rapidly migrating to the cloud, managing and operating their operations, the hybrid cloud operations in optimized fashion is a huge challenge. How do they migrate with security and compliance not being compromised? Once they're in the cloud, ensuring cloud security and compliance is maintained, ensuring that the cost structure is optimized so that they're not paying more once they move to the cloud compared to on premises. And then taking advantage of the whole cloud deployments to ensure you're looking at data, harnessing the data to derive meaningful business outcomes. So it's the entire end-to-end customer journey that needs to be looked at, optimized and that's where Unices comes in with our cloud four-day platform where we work with the customers to enhance the journeys. And in this case, I want to mention CSU which is the California State University where they approach Unices to really work with them to deliver cloud services by enhancing the objective was to enhance the student learning experience to enable adoption of the technology by the students but also to achieve better performance, better adoption, cost savings and we were able to deliver about 30% better performance, help realize about 33% cost savings and 40% plus growth in adoption. And this was for about half a million student bodies with 50,000 plus faculty staff spread across 23 campuses. So deploying, optimizing and managing the infrastructure is something that Unices does that and this is an example of that. Anu, you want to add anything to that? Absolutely, Anupamin, it's really well and it's also securing, making sure security is at the journey. It's so key for a hybrid cloud at least I'm sure you're aware of the Unices tagline is securing tomorrow. So who better? So we really, really take that really, really seriously in terms of making sure we secure clients cloud journeys. And you probably heard this statistic from about 80% of cloud breaches are due to misconfiguration and this could have been prevented and there's an element of the human handle in there. We believe strongly that we can automate using our platform. So we've got 2000 plus security policies which again enables our clients to be compliant as well. So no matter what compliance standards, we've got several of our clients, for example, in the financial sector that are hosted on AWS and they've been managed and they have to, especially in the US, they have to comply with NYDFS, the New York Department of Financial Services and making sure that they're compliant with all the standards out there which is NIST++ in this case. So that's part of what we do in enabling those journeys. And then just keeping up with the rate of change like Anupamin was talking about the variety and velocity of the data and the rate of change of the applications out there, especially as businesses react to the pandemic and have to cope with the changing business paradigms out there, they have to be quick. So we've got a drug maker, one of the most premium drug makers in the US who is hosted on AWS and they are racing for the cure and they are always looking at how do they get drugs quicker to the market and that means accelerating applications and we know that based on research by the Dora study that if you adopt DevOps paradigms you can accelerate 200 times faster than if you didn't but then you have to underpin back with security as well. So really helping this adopt DevSecOps in all their deployments to AWS so that they can really race for the cure. That's the kind of business outcomes that we really are really, really proud to drive for our clients. Excellent, Anupamin, let's wrap this up with you. We've just got about 30 seconds left sticking on the security front. It's such a huge topic right now. It has been for a long time but even more so during these unprecedented times. When you're talking with customers what makes Unices unique from a security perspective? So first thing is to understand what it takes to solve the hybrid cloud security problem. Like you said earlier that's the biggest pain point that we hear from customers, from our clients and it's all over the market research. All the breaches that have happened like the Zoom breach that happened that compromised about half a million user logins and then there was also the Marriott breach where about half a billion users' names and credentials were leaked out. So it's very easy for customers, potential customers to become like in headline. And our job really as a company is to make sure that they are not the next Capital One or the next Marriott showing up in the newspaper. So we kind of look at their customer deployments situation and we put together a comprehensive end-to-end hybrid cloud solution, hybrid cloud security and compliance solution that includes look securing their cloud infrastructure, their cloud workloads in terms of applications that they might have secured and also to look at securing their applications which may or may not be running on the cloud. So we kind of take a very holistic approach using our homegrown solutions and partner solutions to create a comprehensive robust hybrid cloud solution that really fits the customer context. And so we are essentially a trusted advisor for our clients to create the solution, which again, as I said, Cloud Forte Assure, which is a cloud security posture management solution. We have a cloud workload protection solution and then Stealth, which is a full stack security solution if combined together with the other Cloud Forte platform components. And we wrap this up in a managed security services offering that allows us customers to have complete peace of mind as we take care of assessment, remediation, monitoring and then continuous posture management. Anu, do you want to add anything to that? If I'm thinking in terms of closing, I think like you covered it while we've got platform components and services that run the gamut of the life cycle from migrations to transformations. And one thing that I think in terms of outcomes that these, when the service built around it have really helped us drive is kind of responding especially to our public sector clients. We're very passionate about enabling cloud journeys for our public sector clients and we'll take the example of Georgia Technology. So this is the GTA is the technology agency for all services, 14 of the agencies in Georgia. And many of these public sector agencies had to quickly adopt cloud to deal with the remote workers whether it was VDI, whether it was chatbots on cloud. It was a brand new world out there, the new normal. And it was just using the cloud management platform that Anupam was referring to. We were able to kind of take them from taking three months plus to be able to provision workloads to less than 30 minutes to provision the workloads. And this is a class hybrid cloud. So, and this is with all the... That's a big outcome, especially in this time where things were changing so quickly. Well, I wish we had more time guys because I can tell you have a lot more that you can share. So you're just going to have to come back. And I like that the tagline securing tomorrow adding onto what Anupam said. So your customers don't become the next headline I think they would all appreciate that. Thank you both so much for joining me on theCUBE today and sharing what's the latest with UNSF. We appreciate your time. Thank you. Thank you for having us. All right, my pleasure. For my guests, I'm Lisa Martin and you're watching theCUBE.


we love the news okay here we go first up first up we've got a this is a water flow meter and we already have one in the store but I really like this one because it's clear so you can see water moving through it or liquid these are not food safe so they're not used for like if you you know want to use it for potable water but they're great for like you know water-cooled PCs or if you're doing you know hydroponics or watering plants or like you know agricultural type projects or any other kind of like moving water around there is inside of it you can kind of see there's a fan and the fan has a magnet attached to it and then on the outside is a hall effect sensor circuit board and as the fan spins because water is moving through it the yellow pin on the JST connector on the outside pulses up and down I think it pulses like five times per or fifty times per liter per minute you know check the specs for the details but basically you give it about five volts power on the red and black wires and then you can read the pulses on the yellow wire that's a marguelo code to do that as well it's a really easy to use a water flow sensor and it's clear and who doesn't love clear electronics you want to show it on that runner yeah so this is so this is the body and then you can kind of see the fan on the inside and then these are half inch I think NPS thread so it's it's not truly one half inches just called half inch NPS but you can easily get adapters for this this threading to you know whatever you know a swage lock or whatever you've got and then over here you've got the hall effect sensor you can kind of see the circuit board and then the three pin connector that goes out here that gives you power ground and then signal out and the signal out is going to be I think zero to five volts you give about five volts power in right next up okay we actually have already stopped these they're called mechano wheels yeah yeah mechano wheels they're we've actually stopped them as individual mechanum wheels sorry yeah this is the mechanical mechanum wheels they we have sold them individually left and right however the factory was like hey we don't like you buying individuals left and right this is kind of like an updated product but it's no different than the existing wheels they're just sold as a set and then when we run out of the individual left and right wheels we're only gonna have these you tend to need them as a set anyways because when you make you can use these on put these on a robot and I see left and right these let you move the robot side to side or diagonally so you don't you don't have to just go forward and backwards and turn you can actually move side to side which is really sweet in which case you need of course four wheels two of each there's like that free throw robot from the Olympics that has these on it's it's yeah its legs and it was really yeah these are pretty cool now they're small and they're easy to use and they work with you know any they use they can work with either Lego cross shaft or TT motors so really common motors all right next up okay this is a seed shower add-on board but it also works great with the cutie pie because we made the cutie pie pin compatible with the show we thought it was a really good idea so this is a break-up board that you can see on the top left there the shower plugs into sorry the shower the cutie pie plugs into and then you kind of get like a bunch of hardware to attach to it I just kind of like that there's a little bit of everything so there's an on-off switch there is an RTC there is a 128 by 64 OLED there's a bunch of Grove connectors there's a piezo buzzer there's a user button and there's a lipo battery holder and lipo charger and on the back there's an SD card holder which you can use to you know store more files on I just think it's like it's really small it's really compact and kind of has a little bit of everything that you need if you want to put together a project so if you're going to use this with Arduino you can use either the RP 2040 or the Samdi 21 cutie pie if you're going to use this with circuit Python we kind of recommend going to the RP 2040 just because if you want to fit a lot of code because you're like I want OLED SD card RTC whatever all that stuff it's gonna be harder to fit that on the Samdi 21 which has a limited amount of memory especially if people just want you know the battery charging I think in the SD card it's it's quite nice this is the RP 2040 you can see it's running off of a battery and it charges over USB which is focus lock here's the OLED if I press the reset button here you'll see it use the OLED in circuit Python and it kind of prints out all the files that are on the SD card this coin cell battery holder is for the RTC and then if I remove the SD card and I reset again it'll it'll detect that there's no SD card I'll say a SD card so a nice little demo that just shows you have the OLED and then if I press this button it beeps there's a little buzzer over here so a little bit of everything one thing to note is that there is a reset button on the board but it uses the Pogo pin to connect and we don't have because we have a reset button on the board we don't have a Pogo pin for that so the reset button and the SWD and SWC pins are gonna work but a lot of people aren't using it for that purpose they're using it to like add all this hardware so it still works wonderfully with a QT Pi I think it's a great addition okay and then next up we have a whole bunch of keycaps and so what I'll do is I'll show these animated and then we'll show you kind of all of them yes this is part of a family we you can tell we kind of we got a whole bunch of animated sorry glow through keycaps yeah that we'd ordered a while so the back of all of them look like this and then we have an image yeah MX compatible and then we have an image of like a lot of these and I just have to say something well the hackaday ones are never gonna be available right because those are just a one-off that I did for this hack chat and then also I wanted to do it like 16 years ago so let's let's look at these okay so these designs are they're called they called Zener ESP you might be thinking like Zener Dio no it's actually a fellow named Zener who made these cards that they were used to maybe detective people had ESP now if you watched the most important movie that used these cards ghostbusters you might remember that there is like a scene I think Bill Murray is using these cars he's hitting on this woman and he's kind of like having her take the test and he's pretending like she's passing it and has ESP but these are kind of famous images the star the waves the square the plus in the circle and we saw these actually because they were featured in a church's video that features Robert Smith and so we were like that's really goth and esoteric and like why not let's do well the whole universe was aligned because it's like well we're doing keyboard stuff and now there's a Robert Smith video with a keyboard thing going on and then some folks pointed out already that this looks like the keyboard from aliens in the spaceship that they had not the little bit of the like fifth element you know yeah maybe even a little Stargate going on but it's cool but like we also have a to fruit open source hardware hack it a to talk yeah and we showed these off this is already in the store this is the open hardware logo and these of course are only available to the people who are at that hack chat who won yeah so you've got the star the square the plus and the circle and waves I just think they're kind of cool but kind of like they they're symbols but they don't have any inherent meaning which I think makes them really useful for keyboards because start could be get up stars it could be anything right because it's just it's just star and circle and square and plus so they're etched through they of course look best if you have a keyboard with backlighting but if you don't have backlighting else you know they still look pretty cool they're just kind of translucent white on black you don't have to get the full set but I think they were great as a set and they are cherry MX compatible so if you have a cherry MX or mechanical keyboard these will fit just fine okay and then this is one of my favorite products this week because it's an update it's an update because we've now shipped a box so that means that we can show kind of the the add-on pack that we're that we're stocking with the updated silk and more yes so when we initially sent out you know got the the macro pads ordered we didn't yet have the you know we weren't yet possibly be for eight a box so we didn't have the digi logo we also didn't have the artwork for the Voyager plate done we just weren't done but so we want to get into story wouldn't want to hold it up for this art but when we shipped eight a box we were able to get the art in and it's cool because it's got like the Voyager plate but like etched into the gold copper which I think I don't know it's kind of neat right yeah this is one of the and what's cool is when you assemble this it's not what you're displaying you know it's in there though you can either wait symmetric you designed it so you can you can make it so it's on the outside but okay so maybe it doesn't matter either way let's zoom in so I can show this the fact that you know it's there is what matters and like if you ever launch in the space maybe it'll help out with some future communication misunderstandings yeah this is cool so this is like the you know hydrogen like the distance between like hydrogen changes I guess or something and then this is like how many conversions is like the size of the thing and then this is like where we you know this is the Sun and then this is Earth and then this is Voyager moving out and then this is how big we are compared to Voyager so I don't know I don't know if aliens are gonna read this but anyways I think it's super cool so this is the the new artwork if you have the old artwork and you want to upgrade you can pick up just this kit and swap out the panels but it's it's mechanically exactly the same it just basically has the new panel art okay and star of the show tonight lady eight besides you our community our customers and the aid for team is we got an mcp 9601 breakout this is a thermocouple breakout that uses i-squared scene we've carried the mcp 9600 for a while the 9601 has a couple improvements it has it has some you know open and closed thermocouple detection although the errata sort of it says doesn't work super great and it just fix a couple of i-squared see issues that were in mcp 9600 so we thought you know if we're gonna turn that into a stem and QT board you might as well bump it up to the latest version but this is kind of the only thermocouple chip that you can plug in over i-squared see and it works quite well got Arduino and circuit Python code for it and then I can show the demo here so here I've got the sorry right so you've got the further m4 with an OLED and then I've got it plugged in here into into the mcp 9601 you can select it for any kind of thermocouple you want it doesn't have to be K I happen to like K thermocouples because they're inexpensive and common this is the you haven't plugged it into a thermal couple here and then as I put it between my fingers you can see it heat up I also have a little bit of warm water here I can put it in warm water and you can see it heat up even faster I will say that you know yeah you see it says like open and short this is in the errata the open and short detection is not really consistent if that's something you absolutely need I wouldn't necessarily use this chip I think they're still working on fixing that like there's a lot been a lot of changes in the data sheet in errata and this chip is pretty new that said for just detecting temperature changes for a thermocouple it works wonderfully it's really great for that and again it's i-squared see which means you don't worry about wiring SPI you can plug and play it and it works with every kind of thermocouple with about I think like two degrees C accuracy and pretty good precision so you know thermocouples you want to use them you want to connect to our i-squared see this is pretty much like the easiest and best way to do it so stomach you T plug-and-play and then just attach your favorite thermocouple to the terminal blocks here and that's new products