It's a great search brought to you by Digi-Key, and you get free to every single week. Lady Aida uses her powers of engineering to help you find things on digikey.com. Lady Aida, what is a great search of the week? This week. Okay. This week, we're going to build on last week's NPI, which was that headphone amp. This week, I'm going to get the headphone connector, because I realized a lot of people actually have been emailing asking like, where do you get these headphone connectors that you're using? This one's quite nice. Let's go to the overhead and I'll show it off real fast. So, for the little gamer board prototype, underneath here is the headphone amp. That's the maximum part that we showed off last week, and then this is the little headphone jack. And I really like this style headphone jack, because it's quite slim. It's surface mount only, but it's TRS, which can be nice, because you can get the microphone output, and it's not that much bigger than the jack itself. Sometimes these are really kind of chunky, but these are very slim. And they're slim enough that they fit between the headers on this board. So let's find this jack. This one actually in particular does not have the through hole pads. I found that you don't need them, but it does have a cutout on the PCB. So this is actually kind of nice, I think, because usually the most string comes from pushing into the board. You don't want people to push and shear at the same time. So there's a little bit of a cutout. You can kind of barely see the u. There's a little piece of plastic that goes into the board that just kind of gives it a little bit of mechanical strength. So let's go to dig.com. And let's search for... So these are weird. You'd think that they're called headphone jacks. And they kind of are, but they're called phone jacks, right? Because just historically, if you look at all like videos or photos, these were used for telephone systems. That's kind of what they were. The quarter inch type were used for plugging into a switchboard. So they're called phone jacks or barrel audio jacks. So we're going to go to barrel audio connectors.  So you can get kind of anything and sockets and RCA type and panel mount and all that. What we're looking for specifically is like this industry-recognized diameter. We want three and a half, which is, sorry, 3.5 millimeter, otherwise known as quarter inch, sorry, eighth inch. Quarter inch is 0.25 inches, 6.35 millimeters. Eighth inch is not actually eighth inch. It's 0.14. So it's like a nominal, right? One thing you learn as an engineer is like, everything's exact until it's nominal. Eighth inch nominal is not 1.25, it's 1.4. Just keep that in mind. So searching for that. Okay. So let's see what we got. Okay. So we got four, reasonable, so there's all sorts of types. There's wire, inline, there's this, which is actually kind of close to what we're looking for, through-hole, more panel mount or inline. So let's go for, we want active, and we want jack, and we don't want dual or triple where you have three to where we want singular, and we don't want RCA, so that's fine. Let's apply that filter. And then one thing that I looked at was, some of these are called cut out style, and I was like, what is this? So let me show you. So let's do not panel mount, let's do surface mount, right angle, and there's board cutout, and there's non-board cutout, and apply all. So board cutout type is interesting. It looks like, hold on, let me find one, because it was unusual, I was like, oh, what is this? Surface mount, surface mount, surface mount. Board cutout. Okay. So this is board cutout, and here's something interesting about this design. You see how the legs kind of come out from the side? So this is something where you want to have the jack be centered on the PCB, not rising above it. Usually, if you want to have a very elegant design, you want to have the USB jack come out through the center, so it's kind of floating in the middle of the circuit board. You can do the same with headphone jacks, let me find, this is another one. So you can see it's kind of like, it's weird, like it sinks into the PCB, it goes in upside down so that it's centered on a 16-inch PCB. Anyways, I'm not going to use this, but I thought it was interesting for people who were like, oh, I want to have that really elegant, you know, the hole is centered in the product, and the product has the PCB centered in the enclosure.  Anyhow, so let's just do surface mat right angle, and then the next thing is you can get ones with switches inside of them. And so, you know, at this point, I sort of, there's a couple that are very similar in style, so the style I use, which is this, there's quite a few of them, but I sort it by price, and so I also want to look at ones that are in stock right now. And I found this one, so this one you can tell by the rendering, this is upside down, but you can see that there's more than four contacts or six contacts in the bottom. So, if you have three contacts, you know, it's almost certainly going to be left, right, and ground. If it's four contacts, it's usually ground, microphone, left, right. And if there's more than that, it means there's internal switches, and internal switches can be used to, like, you know, when you plug in, it disconnects the speaker, or you can use it with a very light pull down to indicate whether, you know, something has been plugged in to either turn it on or to, you know, enable audio output at all, and there's no point in turning on the audio subsystem, maybe if the headphone isn't plugged in. So, you can check out the data sheet, and yeah, it has a bunch of contacts, and this is what it looks like. So, you know, normally you plug in, and you get ground, mic, left, and right, and when it's unconnected, the left and right are connected through to five and six, which lets you, you know, have an internal speaker or against some detection that says, like, okay, the headphone's not plugged in. You know, it would be really great if headphones had, like, a separate switch that was not routed, like, it wasn't going through the audio line, like, line path, but I actually, you know, once I found a jack that did that, but since then it's been, I always find it this way. So, even though this doesn't seem like it can be used to detect a headphone, like, it looks like it's only good for switching the audio line through speakers or not, you can use it for detection of whether a speaker's plugged in and if their headphone is plugged in, and in fact, the headphone amplifier we talked about last week does have in the app note section a circuit to show how to disable the headphone amplifier when these switches are opened. So, it's a very cute headphone jack. It's got the mounting holes, so it's kind of nice. I don't know if you need a board cutout. Oh, yeah, you do. You can kind of see it goes a little bit underneath. So, you know, either you have it up against the edge of the board or you do a little bit of a cutout. If you don't want it to be sticking out past. And it's very affordable. It's like 88 cents for singles, you know, 60, 55 cents in a reel. And I like it's gold-plated and it's from Tensility. So, this is my pick for the great search. And that's a great search.


Hi everyone, my name is Jenny Detmer. I'm on the Alt East England committee and we're going to be chatting today myself and Neil, who is the chair of the committee about some of our previous events that we've held. There's three of us in the committee, Neil, Uwe and myself and we started running events for Alt East England in 2019 and we're about to host our fourth event in June and that will be our first online event. So our first event was back in May of 2019 at the University of East Anglia and the topic for that event was gamification, practice and pedagogy. And for that event we had presenters giving 30 minute long presentations and the feedback that we got from attendees was that they wanted more interactive sessions. So for our second event at the University of Bedfordshire in November of 2019, we gave presenters the choice of 15, 30 or seven minute slots. And there had to be interactive sessions and the feedback that we got from our delegates was a lot more positive. So University of Bedfordshire, the subject was supporting inclusive learning with technology addressing attainment gaps. Our third event was at Anglia Ruskin University in February 2020 and the subject of that event was technology enhanced active collaborative learning challenges and solutions. And for our previous two events we've done a lunchtime tour for people who hadn't visited the campuses before. And this time at ARU we had a talk from Andrew Middleton, who's the deputy head of Anglia Learning and Teaching, which was a really interesting and interactive way to start the day. So Neil, do you want to talk about the ARU event in a bit more detail? So there was a mixture of sessions. ARU has an active curriculum, like have students involved in their own learning. This is like a mixture of workshops, discussions, collaboration. So there's quite a few good examples at this event using learning technologies. Wendy Garnam and Paolo Oparandi from University of Sussex, a session, they had pictures of insects and animals on each of grouped tables. And then using like an app of your choice, like Google Lens, you had to scan that image and see what that insect or animal was. And this was quite a good example of having a sort of active learning session. We had to go around and find out and discover for ourselves what these were rather than like reading a book or listening to someone talk about it. Using the device, our phones or tablets could find out what other things are related. So it was just a sort of an example of the choice of apps that you could use for this as well was quite a large list. And Emily Godin, who works at ARU, she did a session on sensory circuits. This was about using different combinations like connecting wires together to a battery and like things like plasticine and fruit, trying to make noises and get it to light up. So that was another example of a way to have active learning because we worked in groups and we just were given all the equipment and told her to get on with it. It was sometimes successful and sometimes wasn't. Some good ideas to pass on to our colleagues. In this picture you can see Florence presenting her digital storytelling workshop, which was really well received by the attendees as well as the sessions that Neil has just outlined. And her workshop is a really good example of how we've incorporated workshops into our events can be used by everyone and not just learning technologies. So our events are really open to everyone within hate. I greatly enjoyed the digital storytelling session. I admire the speaker for taking a hands on approach with such time constructions and I'm definitely going to follow up on the learning technologies she used as they seem quite accessible. So that really sums up Florence's session that, you know, that we all felt after taking part in her workshop that this was something that we could go away and do ourselves and pass on the ideas to colleagues as well. Next week we've got Anna from the University of Bedfordshire, and she said that using digital storytelling approach is really relevant to our health care and social work students who often write health care study assignments. This approach allows them to also develop as digital natives embedding IOT into their curriculum in a meaningful way. And finally Florence from University of East Anglia said that the session on active and creative essay writing was an inspiration. And you can see some of the post-its on the screen there that we were writing for the active writing session. As a learning developer I could see how using her approach workshop with lecturers to give them ideas about supporting their students writing using different technologies along the way to manage the process. So that was another really popular event with our attendees. So Neil, did you want to talk a little bit about the upcoming events that we've got for Old East England? Our next event is online. It's called Managing Change and it's on the 11th of June. You can keep up to date by going to our website and signing up for our mailing list. So thanks for listening to this presentation about our collaborative learning event.


Did my salute scare you? I'm sorry. I'm sorry, morning weasel. How you doing? I'm just guarding the water, man. That guy keeps drinking out of water. Yeah, he does like his water, man. He's out of my water. I did actually get the boys bottled water from now on. I'm thinking that's just gonna be a little easier than always refilling the jugs, the four liter jugs or the one gallon jugs with tap water. Plus, you never know if the tap water's good or not. So this way I know it's bottled water. They'll be drinking clean water. You need to go to Walmart and get 24 bottles for like three bucks. So, I'm gonna try that for a little while, see how that works. I'm gonna have to start some kind of recycling program in here though, because I'm gonna have a lot of plastic bottles lying around. From this guy, because you drink all the water. That's what I'm saying, man. He drinks out of water. That's why I'm guarding this one. He's my, he's my good boy diesel. Tail wave over there. You're doing a good deed, man. You guard that water. That one's yours. The other guy's crazy, I know. All right, so we've gone for our morning stroll. We have been loaded here in Kelowna, British Columbia, and we are now headed back home to Manitoba, Canada. We're 2,000 kilometers away or 1,200 miles. So it's gonna be two days of driving. So without further ado, let's get on the road. Let's get out there. Let's get at it. Let's get it done. Kelowna, British Columbia. So we're crossing the bridge here from the west over to the main city. This bridge is a unique, weird kind of bridge to me. Half of it is floating. Half of it is elevated. Well, obviously the elevated part is that the boats can pass underneath it, right? Why is half of it floating though? That's the question. Why is your bridge floating? Why don't you have things under there, like normal bridges? So you'll see that the bridge goes up and then down and then flat across the water. You'll see, this is weird. You see it over there already, right? Over to the left. It's a weird, weird bridge. Got my water wings at home. So I hope we don't fall in. It's like that. I like that. Someone once told me that that's illegal though, but I don't know. I wouldn't put them on my truck just because I've heard that they're illegal because, you know, they dim the taillights and people need to be able to see your taillights. So it makes sense. Now we're on the floating part here. Apparently this bridge is floating. Somebody please correct me if I'm wrong because I really hope this bridge isn't actually floating. Itchy knows. Who is thinking about me? Stop it. I'm seeing your work on Twitter on our campaign to get Tim Horton's attention. If you watched yesterday's video, you'll know what I'm talking about. I wanted to get Tim Horton's attention so they'd notice me. Because I love their products so much. It's not that I want a sponsorship or brand deal from them or whatnot. If they want to offer one, that'd be great, but they'd have to go through my network to do that anyways. I'd have to direct them towards marketing, but. Hey, if they want to know, but I just want to say thanks guys for your work on Twitter there. Let's continue to tweet Tim Horton's until they respond. So far they haven't responded, but it's still early. It's the morning, we've just left Kelowna. So I'm expecting more and more of these tweets to be rolling in towards Tim Horton's today. We'll see if they can, if we can get their attention. Just for fun. I've sort of been thinking, you know, what am I gonna do when Tim Horton's actually checks me out and comes and says hi to me? What am I gonna be? What am I gonna do? I'm gonna be like, hi, hi, I really like your stuff. Hi.  Maybe they'd want to know that. I'd never say anything bad about them. I've been bashing people online really, you know.  But I don't think YouTube is the place to tear people apart or slander people. What am I about? Those of you who know me, you know that already. I mean, sometimes things come out the wrong way. Correct myself or, you know, edit it out. I'd be like, hey, that came out the wrong way. I'm not trying to slam them. But I try to put everything in the most positive light possible in my YouTube vlog, a blog with log. But I mean, if I don't like something, I just won't talk about it. If I don't like someone, I just won't talk about them. It's simple as that.  I just won't talk about them. Like personally, I'm not a fan of Starbucks. This isn't bashing them. There are some good things to them. A lot of, they got a lot of different flavors and they got some very fancy names for their products that I can't understand. But it doesn't mean they're bad. But I don't talk about them as much because it's just not my thing, you know. But there's a lot of other YouTubers out there who do talk about them.  He talks about them every day. And he's from Toronto, Canada. I'm trying to get him on Tim Hortons, but he doesn't quite know who I am yet. So maybe once he gets to know me a little bit, I'll meet him at Vlogger Fair this year. Maybe I'll be able to bring him back over to our side and get him back on Tim Hortons.  So we're just heading up towards the Trans-Canada Highway from Kelowna, British Columbia. It's a very scenic route going up here. A lot of lakes and whatnot here. A lot of resorts. There's even a place here you can rent a houseboat if you want. Going on a vacation, rent a houseboat. Go live on the water for a while. Always wanted to do that. Forget what it's called, but it's on Highway 93 here somewhere. It's closer to the Trans-Canada, just south of Sycamore. That would be an awesome vacation. Go rent a houseboat and hang out there. Do some fishing. Do you fish off houseboats? I'd fish off a houseboat. I don't care if it's not made for it, I'm fishing. You don't go on the water just to sit there.  Being here too on the left here, you can see another campground. Tourist area, I guess. Tourists would want to come here.  Why would you want to come here? Come to Manitoba. Why don't any tourists ever come to Manitoba? Way better landscapes there. It's simple. You know, we find out what works and we just stick with it. Flat works. I would love to come out here, just spend all my time. They wake up to the mountains every morning. Wonderful. It's my new word recently, wonderful. Everything is wonderful in British Columbia. Wonderful. I've said it before, but the same thing goes through my mind every time I go through the mountains. I would have liked to have been here in a helicopter above when these mountains were pushed up out of the earth. When they formed, that would be a sight to see. Or maybe just have a drone and record it and watch it later. But it would be better if you were actually there, physically there in the helicopter.  What do I know? There's a little community here. There's a little resort community. Price to sell. Yeah, probably $500 dollars price to sell. You get little condos in there and stuff. There's a lot of rich people in British Columbia. I'm just gonna put that out there. Just in the last little while, I have passed two Ferraris, brand new Ferraris. One brand new Lamborghini, all these Porsches and beamers and Mercedes and luxury cars. I even passed Nastin Martin. Or is it an Austin Martin? It's an Aston Martin, right? Whatever, those fancy rich people cars. I saw a Jaguar. Like this was all in just like the last hour or so. Jesus, Jesus, what do you want, man? What do you want, man? Why do we stop? Why do we stop? I'm having a good time, man. Why do we stop? So, look at the camera. Sargent. Oh, don't eat the camera. Sargent. All right, are you guys ready to go inside? You ready to go inside? That's why we stopped. You ready to go inside? Hey, I do. Actually, I do. Yeah, I didn't really know I did, but now that you said, I wouldn't mind. Oh, now you're gonna fight over who gets to go out first. That's not fair. Hey, hey, hey, hey, hey, hey. Hey, I decide. I decide who goes out first. Whoever's been acting the nicest, which is usually diesel. Right? Sargent usually does actually go out first because I want to get his bladder emptied first because it's younger and not as controlled. He's got like 99% control of it, but sometimes when he gets really excited still, a little bit goes, isn't that right? All right, you got to learn how to control that thing, man. All right, so we are here in Sycamouse, BC. Sycamouse, Sycamouse, British Columbia. I'm Sycamouse too. They're everywhere. Keep jumping in front of me, walking around, scaring me. Sycamouse, Sycamouse.  Sycamouse, indoor pool and hot tub. Cool. And it's located right by Tim Hortons. I think you should take out the trash, young man. What you saying? What you saying? Glacier National Park of Canada. That sign over there says Avalanche Hazard. No stopping in designated danger areas. Good thing we're not in a designated danger area. You guys got a hair on your lens here. What are you doing? Much better. Now you can see my camera. I know that very awkward. I hate that about these glasses, but hey, whatever, I can see you watching me, watching you. So, this is one of the very few places on Earth still left with some glaciers this far south. I don't know where they are. They're probably all melted by now. I don't know, they're around here somewhere. They've been melting for thousands of years. This whole valley here, this whole entire place here, used to be under like half a mile of ice. So, it's not like it's a new phenomenon or anything. It's just beautiful here, right? There's more mountains up there. Yeah, and the less ice there is, the faster it melts, right? It was always explained to me this way. You know, you put an ice cube in the sink. First of all, you won't really see it melt. It'll seem a little wet. You can tell it's getting warmer. And then the faster, or the less and less ice there is, less and less ice there is, the faster it melts, right?  Sort of like that with glaciers. They melt faster and faster and faster. And the more they melt, the more land is exposed. And when the sun hits the land underneath the ice, it generates more heat, right? So, it heats up more, because there's more land to heat. And so, the ice melts even faster. That's why we're seeing this huge spike in temperatures because there's less ice to reflect the sunlight back into space. And there's more land to soak in that sunlight to absorb it and heat the earth. That's all what this area is all about here, Glacier. Glacier National Park. It's just a beautiful area. I'm about to Periscope here. Once again, guys, if you follow me on Periscope, it is a live broadcasting app for your phone. I don't know if it works on the older phones, but it does work on the newer phones and you can get these live broadcasts from me. So, you would have already seen these sites yesterday. So, I encourage you all to go to Periscope. It's owned by Twitter, so, unfortunately, you have to make a Twitter account. Doesn't mean you have to use the Twitter account. You just have to make one, and it's free. And then you can have a Periscope, and then your phone goes dling, every time that I come online, and you guys can come and hang out with me live.  Beautiful sound. What are you doing? What are you doing? Did you see that? Who's that? Who's in there? Who is this? Who is this? What are you doing out there, man? Hi, hi, I wanna see the gracious, too. I wanna see the gracious, too. Where are they? They're gone, man, you missed them. Couple of decades late, sorry. Okay, guys, stay down, seriously. I need to get a name for Sergeant on here yet, man. I'm slacking off. I need to get that made. Okay, Sergeant, you gotta stay down, though, but, okay? Goofy guy. They were just running around here, and I figured I'd come out here and talk to you guys without them pulling me in, like, two different directions and show you the sights. All right, I'll see you in a second on Periscope, or I saw you yesterday on Periscope, whatever. And we come over the hill and we're back on the prairies. Just like that, boom! That's how it is in Canada. It's like a fine line. Almost at the Alberta-Aberge-Columbia border. Pretty much right at the edge of Alberta, boom! Suddenly there's massive mountains. And if you're traveling east, you come around the corner and, boom, you're back on the prairies. Just like that, like, don't blink. You'll miss it. You'll be totally confused. What happened? I just blinked and now I'm on a different planet. More, we gotta get to the other side of Calgary. I'm actually hoping to make it to Medicine Hat tonight. That's just on the eastern edge of Southern Alberta for tonight. We can go further if we want, but that's the goal. I'm going to go down and set the cruise and get her. Are you ready for bed, man? Are you ready for bed? I went on your little walk and everything. How about you? Are you ready for bed, man? I'm ready. I'm on your bed, even. Look at me. I'm on your bed, I'm ready for bed. Way ahead of the game, aren't you? How about you? I'm tired. It's been a long day again. And it's over now.  Don't forget, down below in the description, there's links to past vlogs of mine up to two years ago. You can go and check those out if you want to. I would appreciate it. See what I've been up to for the past two years. You can go back actually every single day for the last two years and see what I've been up to. Isn't that crazy?  I'll see you tomorrow. All right? I'll get this vlog up as soon as I can for your viewing pleasure. I need to go to bed again and talk. Good night.


I'm an urbanist, but if I were a politician showing this picture, I would say more than 50% of the world's population now lives in cities. But this picture says that they are not only living in cities, like the Ganges, North-Western Europe, and Java. They are urbanised rural landscapes in which a lot of these people live. They are productive landscapes, as you can see here in the diagram of rice production. So we have to do here with an urbanisation phenomenon, which is major in the world, is a productive landscape and contains maybe half of the urbanised population. So if that is true, like you see for instance here, it's not only in Asia, it's also in the Netherlands, where in the Westland we have a productive landscape of greenhouses, 24 hours a day with light producing the tomatoes for a whole of Europe, but still being a local agriculture that is tied to the soil and needs a kind of exchange with the villages and towns that are there. If we accept that this is the case, then we have a completely different idea of many politicians and also scientists who say we have to look at the people who start to live in concentrated cities and leave the countryside alone. There are swarms of hybrid micro-economic activities that are starting to invade this landscape. This is for instance a retired Pan Ams Tuodes Katrin who raises alpacas from South America in Switzerland for felt-making courses to old hippies who look in the weekend at Bollywood festivals. And so we have to take it very serious. This is the flavour polar in Amsterdam, near Amsterdam, where there was a hydrological problem that resulted in a wetlands. This wetlands became the most original prehistoric landscape 20 years old in the Netherlands and they started to breed tarpan horses, re-breed tarpan horses who are extinct to export them again to Eastern Europe. These are very outrageous examples of this cultural landscape of dense urban activity in Europe, but also in Asia. So if we accept that, then we have to develop strategies. One strategy is to start urban development with the agriculture, with the forest, with the wetlands, instead of with the construction. So you can see here this is our first experiment in which we first made a layout for the agriculture, for the forests, for the wetlands, where buildings can gradually invade incrementally as patchworks of development, creating this urban landscape where you have a combination of leisure, housing, working, all kinds of amenities, and a very strong relationship with the soil, with the productive soil and with the landscape. It's a very interesting way to look at it and it also looks that in this way you can work on it in a certain promising way. Because these landscapes, they cannot be designed as such. They have to be steered. And so we make the railway station area, high-speed railway station area of Montpellier between the city of Montpellier and the Mediterranean Sea, which the Paris authorities have top-down decided. And so you end up with a high-speed railway station in the middle of the landscape, which automatically will generate an urbanization pressure. So how to canalize this urbanization pressure is to first safeguard the infrastructure lines and the landscape qualities, and then allow certain volumes of built form invade this landscape in a way that you always have a balance between development and between the landscape qualities. You encourage people to use this soil and you also design specific devices, like for instance building the railway development around the infrastructure bundle as a noise and pollution barrier and create a station that is really symbolizing this park-like atmosphere because it's very important. These landscapes are very mobility-independent and therefore the design and the canalization of these mobility systems in these future landscapes are extremely important. And this is also my question. My question is, of course we are having a fact that these landscapes exist. We also have the fact that we are intervening in these landscapes. But the question is, giving this fact, do you think that this is a viable model for a future urbanization condition that can turn into a sustainable condition?


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Just get it for the roof though! Go! Go! Go! Set the throat! Get the laptop, get the laptop Lenova, ThinkPad, Tripod, link in description for both We'll link the launchers as well Let's go fam All right fam All right When the whole squad lit Rooftop conversations Part two This is our last day in Denmark actually It is, we leave for Cancun tomorrow God, I can't wait to get out of this shithole Yeah, it's not a shithole, I just thought it'd be funny to say So pale Well, this video is about 10 facts about audiobooks you probably didn't know Now the title might say something differently But that's because we're targeting keywords Yes So 10 facts about audiobooks What we could do or what I originally did was I found a bunch of stats and like Most of them were just about how audiobooks are booming skyrocketing all these things But we already know that That, those are facts already Those are facts Like we already know that don't need to talk about that So it's not going to be anything about like growth And like if you don't already believe us here's a graphic to prove it That's that's what audiobook sales look like We could also talk all day about how ebook sales are going down See, see how steep that decline is Yeah And look at that look at that very steep incline for audiobooks Yeah Compress them side by side That's pretty much Which one do you want to be a part of?  You probably can't 52% of audiobook listeners are male Like That's so pointless Yeah 48% of listeners are under 35 I don't give a fuck Yeah, we we get it We get it Okay, I'm sorry Let's move on So these are gonna be facts Very informative facts that you can take You can dissect and you can apply into your business And I have not heard a single I have not read the 10 facts these put together So it's gonna be a live reaction Yeah, I mean I put these together So I have no idea what's gonna be included here And then here next to my notes it says plug plug plug So let's do that Okay, let's plug Subscribe to the channel if you aren't already So do that Like the video Like just just do those things before you continue Please just do those things Link in description to join our email list in exchange You get this sick pdf That should that'll change your life Of course coming soon Yeah We'll talk about it I had to say that Okay, okay Let's get into it Let's get into it So we're starting out hot right off the bat Like a money one What's number one? The first thing is The most popular category in audiobook sales Like according to sales This is gonna be good These are statistics These are not just something Oh, these are our favorite This is what we know statistics are Okay Good And also link in description to these statistics Okay I didn't make them up First one is the most popular category In audiobook sales is mystery slash suspense slash thriller That's number one That's fact number one How do we apply that? Will you tell me I should make all No, no, see that's certainly not what I'm saying I know, I know that's not Yeah, we're gonna I'm wondering what the applicable information is here We'll get there Okay Number Fact number two is the second most popular category in terms of sales is Sci-fi slash fantasy Okay This is interesting so far It's like aliens and like aliens and shit Wizards and stuff Yeah, wizards Number three is No, I can do it Fact number three for this video is the third most popular category is Romance Are you noticing a theme so far? That leads us into the fourth fact Which is nearly 75% of audiobook sales are fiction That's very interesting That means, yeah, no, that is super crazy That is very interesting The fact that we can make the money we have on just nonfiction, which is 25% of all sales Yeah But what do we do with that? Okay, yeah, let's talk a little bit about that Okay First of all, we make money in nonfiction And this does not change anything in regards to that Fiction is where you should stay and make your money But Wait, wait, what? Nonfiction, sorry, sorry, nonfiction But fiction, there is an opportunity There's obviously insane amounts of demand I mean in our audiobook income academy is mostly about nonfiction But we do 99% of our nonfiction Not 99 97 Okay, fine, 97 We do have a 20-minute lesson talking all about fiction and romance Because that is something you should totally sprinkle into your library I do agree with that, yeah Yeah, I do agree with that You should not start with that But yeah So I just thought that was very interesting Actually, the potential is clearly fucking massive Considering how much demand there is I mean, you want to talk about why there's so much demand We go into it in that video So it's because fiction and nonfiction readers slash listeners slash customers Actually behave very differently Very differently So for nonfiction Oh, okay, this is better That is better So for nonfiction Someone will type in keto book or whatever They're going to buy a book, an audiobook about keto They're going to learn all about it They're going to start not eating any carbs That's not, okay, okay, okay This is not the point Okay, sorry, sorry They're going to lose weight And then that's going to be the end of it And they got their keto fix Okay But for fiction So let's say romance Someone's not You're on the first page, they're buying the whole first page To put it bluntly To put it bluntly at the point That's how There's unlimited amount of stories that they want to read Yeah, literally, literally unlimited Specifically romance readers are never satisfied They can never get enough of the They read They read 10 Shit They read 10 a day and it just goes on forever Yeah Every single day they read 10 more Because you can never get enough Yeah And they just want more and more and more Okay, oh, now the wind's coming in strong There's a bee on the fucking thing That's not a bee Get out of here All right So those were our first four facts Maybe not the most plain one Because we're saying not to do it Really what you can take out of it is There's a lot of demand But don't just go into fiction, okay It's not what I'm saying You see, that's why I don't This is going to lead into the fifth fact Which is Incidentally The top three most popular genres in audiobooks Are also the top three most popular genres In ebooks So what we can conclude from that Is there's a lot of crossover Between ebooks and audiobooks Which is why Honestly, the Kindle Store And looking at ebooks Is your best resource For finding demand in the audiobook store Yeah Really Yeah That's what it's about So this is what we talk all about in the course People like to do research for Demand and competition together Let's first get straight that You need high demand, low competition To make sales Of course But people want to do the research together But how we do it And how you totally should Is separate the two Yeah So first you find the demand And you find the demand You go straight to the highest of the high Yeah The very highest demand you can find Exactly And you're going to find that in the Kindle Store What are people buying? What are the topics Everyone wants to learn about Okay That's what they're buying as audiobooks as well So then you can go to the Audible Store And you're going to look at competition on the Audible Store Which is minuscule And minute right now There is like no competition And then you put them together You have your super high demand Super low competition And you can create audiobooks That can make over a thousand bucks a month It's silly shit guys Oh yeah So that was fact number five Okay Fact number six Yeah I don't want to look at them Yeah, don't look at them You'll get surprised to me The most popular non-fiction category Which was fourth overall Should I take a guess or No Well, you might know it Is business and money Yeah, that's what I was gonna guess That's the number one Audiobook niche They call it category according to Audiobook sales So sales Yeah, right, that's You can basically What that means is It has the highest demand of any niche Any non-fiction Yes And like we said It goes straight to the highest of the high demand See While doing our audiobook research With ebooks and in the Kindle Store What you're trying to do Is you're trying to find the highest demand Where there isn't competition And that's really hard Because everything has high competition now So you can't go into keto diet You can't go into stocks investing I don't know Investing some bullshit Yeah And then this one I thought was very interesting This is the fifth most popular category On Audible Okay And now Okay, behind the four Yeah Oh and not Audible In audiobooks in general Number fifth is Number five Number five Number fifth Number five Sorry for this wind One sec He wasn't waving at you I know But it looks like I'm mean and kind Whatever Hey neighbor Okay So the fifth most popular category amongst audiobook sales is Children's audiobooks Yes How does that make you feel Yes I love that I know Because it's so untapped We've never tried it We have not gone into it But like But we said previously that like We know there's really high demand Like it's something we really really want to try Children's audiobooks Holy shit That's the fifth most Like let's get it Over self help Over health and fitness Wow Crazy So there's a lot to work with there Definitely going to get into that And yeah it's Children's audiobooks It's like so much more obscure Like you have to be more creative Yeah very creative And it's totally things you can make yourself Yeah Those And that's a big part of the course There's totally no fucking competition And a big part of what we think people Who are like kind of strapped for cash Who are trying to ball on a budget Totally make your own audiobooks And we talk all about that So Again link in description for these statistics I'd not make these up Okay That's seven facts Fact number eight is 32% of audiobooks are listened to in the car Okay that might sound okay They might be like okay that's pointless But no you can apply that to your business And one thing I'll say And that's a lot as well 32 maybe doesn't sound like a lot But that's a lot Yeah or listen Now I have no idea how they know that How the hell do you know that That I'm listening to my audiobooks in the car You take a survey and then you extrapolate To the whole population You know how they do that sort of stuff Right Right right That is how they know it Okay I was just being cynical Thinking that they were spying on us Okay okay So yeah I actually have a series of audiobooks That I wrote myself That was themed around for listening in your car Yeah And they do really good It's those Isn't it called like I'm gonna leave this out It's the f***ing ones Yeah I don't think What do they call like Dot dot dot to learn in your car Or something shit like that Yes yeah Or I forget what I titled it But yeah For your car While driving And one of the new audiobooks And no one else is doing that So then you got 32% of those motherfuckers Looking at this book Yeah And there are people searching Audiobooks to listen to in the car Yeah Wait for the wind And one of the audiobooks we ordered recently In the road to 10k Play it somewhere if you want to listen to that Any specific Wait we did the same thing there For while driving Are you gonna bleep that out Yes okay Um Cars is the second most popular place To listen to audiobooks Okay yeah There's another one that's ahead Yeah what's that What's popular is At home So I don't know how much we can apply that Like keto at home No No don't even Exactly So that's why I thought the cars one was interesting You could totally build an audiobook series around For your car For driving Yeah 100% Think about that So that was fact number eight Fact number nine So this is a survey That was taken They asked a survey of I don't know a few thousand frequent listeners Which was defined as They listened to four audiobooks for more a month So these are like That is a lot These are your skilled audiobook listeners Okay So you can trust these with what they're gonna say So The few thousand survey was Why do you listen to audiobooks That was the question Okay That was the question We can learn a lot from this Yeah No this is really good Is it to learn? Is it to be entertained There's the top four answers Okay Or one Good for long car trips Isn't that interesting Yeah really Yeah that's what they said I think it would be to learn But Okay And then number two was For relaxing Okay Which plays a big role There's a lot you can do with that Yes Yes There's a lot you can do with that The series of 34 short audiobooks that we had ordered They're all about That category Yeah They're all for relaxing Yeah That's good That's good Pump to hear that Yeah People try to relax while it's in audiobooks Yeah Okay what's next Um So the third most popular answer was Listening to some books Is more interesting than reading them I would agree with that That would be my answer I guess Yeah that's what I said I just said I don't want to read I want to listen Yeah And then the fourth most popular answer was This is interesting Useful in helping children improve their reading skills Reading skills Now we're getting more specific Very specific But reading skills We've already been down this path Yeah In terms of our thinking But we haven't like actually tried it out Link to these statistics in the bottom But that seems oddly specific For the fourth most popular answer Yeah So Wind All right So it's to help children learn Reading skills Yeah Reading skills Reading skills specifically That's No that's actually pretty big That's very big Yeah Helping children improve their reading skills All right and then the 10th This is the 10th fact Final fact of the video This one I thought was really interesting Okay This was I left I left the best for last Okay So then we should do a countdown from 10 to 1 then No Okay No no no You do want to leave us for the end Okay This one was my favorite This is the most game changing one Okay Okay Okay Put on my seatbelt for this one Yeah Put on your seatbelt Okay Link to this one is in description as well 100% of audiobook income academiers Are lit as f*** And can achieve their dreams Let's get it Yeah I know I was hoping it would say will achieve their dreams But I guess why is it can Because you have to put it on the work Okay Yeah That's what comes down to you got to put on the work We're going to supply all the resources and everything you need To achieve your dreams Okay Dude fact 10 was f***ing lit Yeah I know That was good Yeah Yeah so that's those 10 audiobook facts That's definitely something you could learn from Yeah yeah no I thought they started off kind of weak But then we got on Yeah Came to really good stuff No No what was confusing was I was talking about how the top three most popular categories Or fiction fiction fiction 75% of all audiobook sales are fiction And then I said don't do fiction So that didn't make much sense I'm sorry That's why I think I should have reviewed these before we filmed the video That's why we do that from now on But still do stick to non-fiction Yeah absolutely Fiction is a whole different ball game It's completely completely different Oh But ooh I want to mention something real quick Okay So in the course yeah we have a 20 minute fiction lesson Where we actually reveal every single fiction book we've ever made I want to stress every single one Like exactly the one So I have 25 of them You have About the same About the same We reveal all of them And we go through them Now two of them Are Two of them are bangers I have two fiction audiobooks They're not doing it right now But over a thousand dollars a month They've done before Over at the each Yeah Yep Fiction So don't get me wrong with the whole Don't do fiction when I say that There's totally ways to do fiction And make a lot of money with it And of course those two were bundles Yeah I was going to say They were bundles of fiction stories Yeah So So But it's not easy Fiction bundles Specifically yes Imagine the children's ones Imagine that Yeah Seriously All right we're giving away way too much Let's end this video right now Thanks for watching Bye Psych All right guys So if you made it this far in the video You gotta let us know You gotta let us know And do that by dropping some Basketball emojis Hit us with the basketball emojis Why? Because listen The audiobook income academy is for ballers Okay It's for big ballers If you're If you're just like Want to dab all You want to try out It's not for you I'm telling you right now Like it's seven Eight hours of video content Okay It's for the ballers Well the people that are dead serious Trying to make The ballers Do you get it 5K Okay 10K a month More Yeah If you're just trying to get in And like Have a little fun It's not for you Say that right now It's also not the kind of student that we want No, yeah Yeah Just be honest there You know like Success and money That's what we're about So Yeah, it's for the big ballers Be Be BBB No Be big baller course BBC BBA The big ball academy Okay Big ball academy Ah Should we change your name?   I'm not doing that


Interestingly, when you study the data, people have been trying to encourage the participation of women and underrepresented minorities in scientific and engineering professions for two or three decades now. And when you look at what's been happening over that period of time, you see that you have a different issue, one thing you can't treat everyone the same. For women, what you now see is just as many girls graduate from high school with just as good a capabilities in science and math as boys do. So women have the fundamentals to choose a career in science and technology equal to that of men. So what you see is more women and young girls opting out, choosing other professions. And it's a very complex story as to why that is. It ranges from not really, a lot of women I think want to be part of helping professions and not realizing what a wonderful helping profession science and engineering is that you can actually design products to help the deaf communicate better, make people who are blind lives easier to improve how we all receive our products and services, improve people's lives in a variety of ways. I'm not sure that that connection is always made in school. I know it wasn't when I was in school. It was presented as sort of derived facts that you had to memorize. And I think latching on to that excitement and what a difference you can make if you're in those careers, I also think that there are subtle and cultural barriers of image and a lot of the television and movie and popular images of people who do science and technology, they're either the evil genius or they're the nerd in the lab coat. And I think that the profession needs to really think about how to present a very positive image of the differences that these people make in people's lives to address that issue. Now for underrepresented minorities, interestingly the main challenge is getting more of those students into the college eligible population. Because the data will show that once minority students graduate from high school and move on to college, just as many underrepresented minority students choose bachelor's degrees in science and engineering as white students do. So it's a really critically important issue that that population be broadened and better represented in the college pool. And in addition, I think all the same issues that I was talking about for women with image and recognizing, you know, how fun and exciting these careers are is also extremely important. But you've kind of got that extra barrier that some of those minority students may need extra help to be able to graduate from high school and have college as an option and have the ability to afford college. When I was working at the Commerce Department in the latter half of the 90s, it was a case study in the internet boom and what it did to needs in science and engineering professions. And in particular, business at that point in time considered that they had a shortage of highly qualified computer scientists and engineers. And whether or not labor economists would sit around and argue about whether or not there was really a shortage, but there was certainly a perceived shortage. CEOs of very large companies were coming into the Commerce Secretary and saying we cannot find enough workers to fill all these jobs and they're going begging. So there was a big national focus where we in the administration traveled around the country, we did town hall meetings, we pulled together a lot of ideas and best practices of what people were doing around the country that just seemed to work and looked at ways to maybe think about how you target people who might not otherwise be in these careers and that included mid-career people, such as for example people leaving the military who might have really strong skill sets that could be easily retrained mid-career. That included looking at ways that the disabled could participate and then looking at how you bring students through the pipeline and engage them and give them the information that they need to really want to participate in these careers. And GTAC was targeted really at middle school students and the information that we had at the time showed that as early as sixth grade many students were choosing to take themselves off of a path where they would be taking the most advanced math and science courses and then therefore would not be as well prepared for these careers by the time they got to college. So in GTAC we tried to do three things. One was we tried to engage them in a fun and exciting way so that this issue would kind of get onto the radar screen. Secondly we tried to provide really concrete career information. So we went around and we worked with the National Association of Manufacturers and looked at about fifty science and engineering careers including we tried to find things like sound technician for traveling bands, careers that you might not necessarily think of as a tech career and amazingly those folks have to have quite a bit of education at least some of them and make fifty or sixty thousand dollars a year. So for each career we highlighted we tried to include what educational credentials you had to have, how long you had to stay in school and how much money you could make after you got out. And then the third thing that we tried to do was figure out ways that you could hook those kids up with real scientific and engineering role models. And we included some of that on a website where we had case studies of people who were just wonderful like Stephanie Kualik from DuPont who invented Kevlar and we had this wonderful resource there at the Commerce Department because we managed on behalf of the President the National Medal of Technology. So we had all these wonderful innovators who had been recognized by the President. So we were able to look to those people as role models and as stories of what great careers you could have and then we tried to put some fun and excitement and games into the whole thing and also some serious career information. And it was delivered through a website and it was also delivered through public service announcements that tried to encourage people to go to the website. And it was a lot of fun and we felt like it had some impact and it's still around today although it has changed its shape since the year two thousand which is when I last launched the thing.