Hello everybody. I'm Yuri, Principal Engineer in Apsa Group, and Zach, together with me, we are today, and we are going to talk about our experience of building and maintaining and operating cloud-oriented global load balancer for Kubernetes in production. Yeah, hello everyone. It's Zach Anderson. I run the Kubernetes service for Apsa. Nice to see you all here. Excited. And I'll give it back to Yuri that we can carry on. Cool. Thanks, Zach. So, let's jump straight away with the presentation. So, where and how it all started? Somewhere in 2019, Apsa Group figured out that the organization needs open-source global service load balancing function, some cloud-native solution to steer the traffic in a smart way over geographically dispersed Kubernetes clusters. And we needed a solution to be able to be aware of internal workload state inside this cluster, avoiding standard HTTP end-to-end checks, so to be real cloud native. And we didn't find any existing proprietary vendor solutions, and there were no also appropriate open-source alternatives. So, that's why we created KGB. The project started in December 2019. It stands for Kubernetes Global Balancer, and it was developed in an open-source, in a gift-average repository from day zero, so in totally open manner as an open-source project from the very beginning. Slightly more than one year, fast forward, we managed to attract a small community built a mature enough project and to reach the CNCF sandbox level acceptance, which we're really proud of. And we are using it in KGB production for more than one year, maybe already year and a half. So, let's talk about some Kubernetes KGB concepts that are very important from architecture perspective. So, it is cloud-native global service load balancing. It is built on top of an operator pattern, meaning that it is a controller which resides on Kubernetes clusters, and it's backed by an associate customer service definition. We don't have any single point of failure, so there is no control cluster, and KGB is deployed next to this will be enabled workloads. KGB utilizes standard Kubernetes primitives for its own operation. So, it ingresses services and associated both lameness and readiness checks. Overall operations is based on a battle-tested DNS protocol, which enables us to be highly reliable and to operate on a global scale. DNS is used both for traffic steering and cross cluster state exchange. We're trying to be as environmentally agnostic as possible, meaning that we are automatically configuring only zone delegation on an environmental DNS provider, like RALTC-3 in Publix or NS1, and we are not creating any other resource records to steer the traffic. KGB is responding to DNS requests on this own integral core DNS process. So, specifically to the components, KGB itself is an operator, a controller for CRD. We used the operator framework to bootstrap the project. It was very useful in the very beginning and provided us a good structure to create a powerful operator. Core DNS is used as a very important part, as I slightly mentioned before. Core DNS is working in cooperation with the KGB controller and watching for specific DNS endpoint resources and providing dynamically constructed DNS responses to steer the traffic in, according to a global service load balancing strategy. An external DNS project, which is pretty well known in the Kubernetes community, is also used to confirm gurus' zone delegation in a DNS provider, so as a provider of your environment being bought or on-prem. So, in our case, when we are operating in WSB configuring zone delegation in RALTC-53, when we are operating on-prem, currently for us it's configuration of Infoblox with a further migration to NS1. And overall, GSLB function, GSLB strategy is controlled by a single resource definition called GSLB. And that's how application teams are getting power over the global traffic steering and can rely on their own bot lameness and healthiness checks of their own application, which are actually directly affecting the traffic steering behavior. So, this diagram is taken from our official KGBIO website, which is depicting multi-cluster scenario. It is very simple flow. One important thing to highlight again is that KGB is deployed right to the clusters where our application that requires to be enabled, globally enabled, the same cluster where this workload is running. So, whenever GSLB resource is created by application team or associated pipelines, the special ingress resource is created and enables the HTTP traffic steering. And whenever the actual end user is making DNS requests, like this browser or by any other means, this request is going to end up on our KGB ports and core DNS ports. And KGB is going to return the DNS response according to the global strategy that is configured within GSLB CRB. And the requester, you'll get an appropriate IP address and you'll hit the ingress controller and you'll hit the match with the application port. So, you can imagine that we can build some couple of fabulous strategies there. That's exactly what we did. So, one is round robin. So, we just kind of spreading the traffic in a random manner over the GSLB enabled clusters. And another is failover, which we also frequently using and we'll be using for the demo today is a strategy where we can pin one of the data centers, one of the clusters to be primary. And whenever we're plotting this primary cluster, it's healthy, the traffic will be served from this DC1 only. And whenever workload is treated unhealthily, also dead, then it will be automatically failed over the secondary cluster. So, it's important to understand that this failover is cross-regional. So, in our case, it's on-prem case, it's distinct data centers. And in AWS case, it is different regions. For us, it's Cape Town and Ireland. So, it's really cross-regional load balancing. So, that's high-level design of KGB. And we can talk about internal adoption by Apsa Group.  Yeah, thanks, Yuri. That was an awesome overview of the components of the solution. Really, it's good to see the diagrams again. Okay, so from an Apsa internal perspective, I'm going to talk a little bit about what we do and why we do it. So, we've got about 12 tenant teams that are running this. And from a perspective of clusters, we've got 122 Kubernetes clusters on-prem today. 36 of them are basically enabled for KGB. That's mainly our core API payments engines. It's our markets FX. It's our FX as well. There are also some other services that are sitting there for authentication. So, we're using that, for example, KeyClok. We've got an active setup sitting in those production services. From a services that are enabled quite easily, and like Yuri's explained, it's an annotation that gets enabled. And that's why we can roll out these GSL-B enabled services quite quickly. Once it's installed into the clusters, they become GOA. So, it doesn't matter whether it's in one data center or the other, those two clusters then start working together. And that's a simple annotation. That's why we've got currently 360 core bank backed services that are sitting there. So, obviously today, Yuri's mentioned that we're using Infoblox. We built this because we could not get a solution to integrate properly into a DNS or edge DNS provider. The other one that we are definitely going to switch to would be NS1. And that's a seamless migration. So, the nice thing about KGB, if we're adding in the next edge DNS, it's simply a switching to the next provider. And then our last section would be Route 53, which is going into the cloud, which Yuri has already mentioned. We're going to A of South 1 and EU West 1. And that enables us to move workloads between on-prem and in the cloud quite easily and quite quickly. So, the biggest thing about the whole solution was, how would we do new tenants and services? And basically, we will drive failover automation as far as possible. We are trying to integrate automated pipelines and then make them aware so that the teams or the developers can actually enable their own exposed services without going to the network team or going to the DNS team or going to any other team to failover my stuff in a failure scenario. And that was the beauty about KGB. It gave that functionality that we could lose a whole data center or another data center. And if we had cloud and on-prem, we would have officially four data centers running. So, we could run workload in all four data centers. The nice thing that we did is because we are a template or templatized environment, this was simply a module that we added into our CRCD and we templatized the actual annotations for the teams and all they had to do was put like three variables in and the annotations would then flow into their pipelines and it would go from dev, SRT, UAT and prod and it would enable those services quite quickly. They didn't have to log changes or engage third-party people to help them and things like that. So, the key thing and why we built this is we wanted to make sure DR automation was done automatically. So, people usually say they don't know what went wrong and where it failed over to. But now we have a way to automate it and make sure that we can actually make sure our services run 24-7, I would say. And the cool thing about this app, which is quite awesome and I love the app, the teams themselves are in control of that. So, you start pushing teams to become high-performing teams that don't have to go to multiple people. So, Yuri, I'm going to give it back to you, but that's an overview of the internal adoption. I'm excited to see the demo with you. I'm going to ask a few questions. So, let's go. Thanks a lot, Zak and amazing overview and very rewarding feedback on KGB. Thank you so much. All right. So, we can pretty much jump straight to the demo. So, the demo setup looks like following. So, we have two Kubernetes EKS clusters in AWS. I'll demonstrate environment with my CLI. So, one of the cluster is in U West One and another cluster in AF South One. So, that's exactly a couple of regions that we mentioned before that we operate. And in each of them, we already have a KGB brain stop. So, it's all up and running. Actually, we can quickly get through the components. So, that's the main controls, main KGB controller, the core DNS that's responding to DNS requests and uses a special plugin to coordinate with the special CRDs and external DNS that considers the zone validation. So, what is actually prepared for this setup? We deployed a sample workload and created an associated GSTLB resource. So, the GSTLB resource looks very simple. Our API namespace, IPA groups are kind, standard metadata. And as you can see, this part of GSTLB spec is like one to one to standard ingress resource. So, it says standard ingress spec but embedded into GSTLB CRD. And we are composing this ingress spec with the GSTLB strategy. In this specific case, it's a failover and we are pinning the primary to be U West One. And maybe it's coming there, right? So, from an ingress perspective, if teams know how to use ingress, they will be able to use KGB because it's almost like, like, like you said, right? Yeah. So, basically, if ingress is already exists in a home chart or something, there are two ways. Like, we can extend home chart is a GSTLB resource or we can annotate existing ingress with a special, with a special KGB annotation and KGB will react accordingly. That's cool, right? We are using this trick for internal adoption as well. So, yeah, we have a GSTLB namespace where we had a, where we have a standard to very popular, not standard, but very popular for application deployed. And we are using it to test the GSTLB function. And we have GSTLB already applied here with strategy failover and U West One primary geotape. Exactly this that I showed before. It's already running so we can look into its runtime status and basically YAML spec. So, status depicting the current geotech and already a healthy record. So, it populates the associated publicly available IP address into DNS endpoint because the current backend faults are all healthy. And it goes, it makes this health check very standard transitive way. So, we have ingress, we have a host like a DNS FPDM to respond to and we have a backend service frontend for the info. And basically, once this service has more than zero endpoints, you just treat it as health. And that's exactly how it's getting populated internally in Kubernetes according to the pod health check status described. You will show it better. Yeah, so this is endpoints array and even points array is not populated. KGB will treat this workload automatically on health. So, that's how it works in terminal. So, we can run a very simple script which will test this specific FPDM over FPDM testing, FPDM failover test. So, that's exactly DNS name via testing. And currently it's resolvable and it returns exactly these IPs that are treated as healthy and returned from the ever being data center. And just in case, they are equal to the IP addresses of a network load balancer and AWS setup that is exposed. So, which is associated to ingress the engineering controller in this specific reference setup of ours. So, we can run the test script. What it will do is actually go coroll over these. So, that's like a user connecting to that endpoint all the time. Yeah, pretty much. So, I'll show the whole chunk. So, it's a standard coroll, right? So, it's a sample output and we intentionally populating custom message with the geotech according to the pod location, right? So, whenever we reach the AFSOS1, it will be immediately visible in the output. But currently, again, they're using failover strategy. It is pinned to Europe and workload in Europe is healthy. So, setup is set. And we can, before simulating failure and disaster in Europe, we can look around that we have a very symmetric setup in Africa. So, exactly the same workload, KGB is obviously also installed there. Yeah, just double checks that it is Africa. So, now it's AFSOS1, all good. And absolutely the same GSLB spec. Same strategy, no special configuration required. So, it's exactly the same spec as was applied in Europe. Also, Africa is aware that the main primary cluster is US1. That's why it is returning consistent responses, DNS responses with European IP addresses as well. So, even when... Yeah, maybe to all stay here. So, if we set it to brand Robin, we'd obviously see AFSOS1, E-Waste1, AFSOS1, E-Waste1. Yeah, you would see a mixed response. Yeah. But here we are sticking to one or another. So, yeah, we have a symmetric consistent configuration on both of the clusters and everything is working as expected. Everything is fine in Europe. So, let's emulate an altitude in Europe with the standard Kubernetes approach of scaling replicas down to zero. So, I'm just scaling down a testing workload and let's give it one or two reconciliation loops and see how it will behave. So, let's see just a little bit. Yeah, and you can see that it's already five or three in a testing loop. That's important to discuss. So, here we already can see that KGB is reacted and detected the malfunction of application and is returning the African IP set. But for like roughly 30 seconds, we were still hitting like standard ingress five or three whilst application was done in Europe. Why did it happen? Why we had this small window? It is because on this global load balancing scale, we are operating with DNS and DNS has its advantages and has its limitations. So, one of the limitations is operating within a detail value, time to leaf value. And we are trying to keep it as low as possible. For us, it's 30 seconds. It's already pretty aggressive. From operational standpoint, that please keep me honest. For us, it worked pretty nice. Yeah. So, that's a very important point. So, this is failing a major region over. So, from that aspect, the TTL was quite acceptable. All the other backend stuff like databases and things would also have failed over. So, the app would have come up. The databases would have failed over. And in that scenario, we would have been running within a minute. So, that's more than acceptable for what we have inside our bank. Perfect. Thank you, Zach. So, as you can see, currently it did the successful fail over end to end. So, a request to a customer is hitting a pulse in Africa. It can reach to African cluster and look around what is happening there. I think, Yuri, the other key thing about what's being shown with the KGB, if you deploy it to another region, it's just going to pop up as another primary geotech potentially that you can either switch to or configure. So, if you literally did have both regions failing and you had to go to your DR region, which could be the US South or US East, you could be running within five minutes potentially if your pipelines have been set up in that case. So, from a recovering of a service, the KGB installation is such that you can fail it over, even reproduce the installation and get going if your pipeline is done the way that you wanted to set up. You can do it manually, you can do it quickly. And I think that's the key thing for me was the easy, quick way we could get KGB up and running when we lost, say, a data center. And those chaos tests that we do actually show that, right? So, we could lose everything. We'll be up before other teams are up because we have this tool. Good point. Thanks a lot, Zak. And yeah, very cool moment. We can pretty much move the tech if you like, right? To another data center and repeat. So, back to our scenario. Again, consistent response. Primary is still US1. We didn't make a repeat. It's just like secondary cluster is responding and secondary cluster is aware that whenever a workload in a primary one will be healthy, it should fail over back. So, let's do that. And we can be, first of all, we need to switch back to Europe. And second, we need to scale workload back. The scale should be healthy soon. Let's see on the GSLB status. It's already picked up the healthiness in Europe, obviously faster given the location to the workload. And what about Africa? Not yet. So, it requires some additional reconciliation loop and also some cross cluster synchronization, like somewhere around 30 seconds. I think this was the cool thing for me. So, even when the data center came back, we're still running and then it would then fail over back to the primary data center without even doing anything. And that was for me like really, really cool to see. Great feedback. And yeah, so it's internally updated and after some DNS detail plus some seconds right, it's already available end to end. So, for end to end test, it also fully failed over back to Europe. So, I guess we can conclude the demo. That's cool, Yuri. Thanks, man. Thank you, Zach. And so, for support. And yeah, looks like we're out of time. So, thanks a lot for visiting us at our presentation. And please visit us at KGBIO. We are very open for any feedback, contributions and any suggestions. Thank you so much. Thanks a lot, guys. Visit the sites. Awesome to see you. Enjoy. Have a great rest of the conference. Cheers. Bye-bye. Cheers.


Mrs. Nui, you're about to release the first ECB annual report on supervisory activities, which also covers the preparatory phase up to November 4, 2014, when you became operational. What were the main highlights in this preparatory phase? One important highlight was the recruitment of the teams to recruit about 800 supervisors and 200 people for support services was quite a task in the small period of time that we had to deliver on this issue. Also, obviously, the comprehensive assessment was a huge task that also had to be performed under a tight deadline. Also, preparing the manual, operationalizing the regulation, the framework regulation, creating the needed infrastructures such as for IT, for example, were quite a task. So what are your key priorities this year? Among the priorities for this year, one is very obvious, draw the lessons from the comprehensive assessment to make sure that all the quantitative and qualitative information that we got through this exercise is fully used for supervision. Another important priority is also to finalize our methodology to assess risk in the banks and to decide about the additional capital buffers they need, the pilot to capital they need to face the risk they are taking. And obviously, we have a number of other issues to address, policy notes to prepare to make sure that banks are safer and sounder. And how about if you look ahead, you must also have some issues where you think, oh, we want to tackle these. So going ahead, what are the biggest challenges this year? One big challenge is to have a consistent, better definition of capital. There are too many differences in the definition that are used by the SSM banks. So we have to address the national options on discretions. Most of them are related to capital but not all of them. So it's a big project to make sure that we have fully harmonized regulation on definition of capital in Europe. Also, obviously, a big challenge is to address the level of non-performing exposures. This level is pretty high as was demonstrated by the comprehensive assessment. It's not a surprise after years of economic difficulties in Europe. But this is something that has to be addressed soon. Thank you very much. I wish you a lot of success. Thank you again. Thank you.


What's happening guys? It's Shane here welcome back to the channel and today I'm going to be talking about one of my favorite careers which is digital marketing. Now after doing an extensive amount of research there's only about 12 careers out there that are really good have really solid statistics. Whether you just graduate high school and you don't want to go to college or you already graduated college you got kind of a useless degree or you're in a career but you're not very happy with it and you don't have any experience all of those people and all those situations can transition over into this career. There's not that many careers out there that meet all of my criteria like salary, flexibility, demand, job satisfaction, x factors etc and this is one of them. So I was doing some research online and I came across this video of Kishan who has a really cool story. He's a young guy who was able to get into digital marketing at a very young age without any experience and without getting a college degree and he's going to share with us his story and how he was able to do that and I'm going to be asking him all of the key questions that everybody wants to know like how much he was able to make, how long it took him to get into it etc etc so definitely stay tuned for this one you're not going to want to miss out on it and let's jump into it right now. Alright guys welcome back to the channel. I am very excited today to welcome Kishan. Kishan is a digital marketer and he was able to get a job at 19 years old. So thank you so much for coming onto the channel Kishan. I appreciate it. Thank you. Thank you. Thanks for having me. Alright so we're going to go over your story because I watched your interview on a different channel so we're going to go over your story a little bit. So let's just start out kind of at the beginning. You just graduated high school, you're thinking about maybe going to college and then you decided to go into digital marketing instead. Let me know kind of like how that went and how you decided to make that choice. Yeah I mean when I graduated high school I just I had no clue what I wanted to do like most graduates in high school. I didn't know what I wanted to do but I know I didn't I wasn't comfortable with the idea of just like going to college and figuring it out. I wanted to go and like know exactly what I wanted to do because I feel like I've had like my brothers my older brothers all went to school just because I think they didn't go because they had a mission or purpose to accomplish they just went because that's what they felt they should do and it didn't really and plus like my time being in school like after middle school you realize a lot of stuff your learning is not really that useful anyway it's just kind of like you're just in class just sitting there learning about stuff you know you're never going to use it was just kind of I don't know I was just looking for different options and then one day I was on youtube I found this video of this guy named Seth Jared Heinz talking about college and at the time I was in school not really understanding why I was learning the things I was learning and he just talked about something that was very practical just learning real skills that'll get you a good paying job and you can do that by skipping college and he had so many testimonials of older people who actually did it I was like man I'm young some of these people who got jobs they got kids mortgages rent to pay and I'm sitting here living with my mom's house like I could probably learn how to do this digital marketing thing uh at the time I was working at Chick-fil-A going in every day and like uh flipping uh chicken to put the little coder on I was doing that I was in the back of house and uh I just I don't know I just I just knew that what I was doing was not going to get me anywhere so I needed to learn something so I could actually make some real money and he had this course that basically was teaching people and introducing individual marketing but and it always intrigued me because in middle school I always was fascinated by people making money online through you know Shopify and dropshipping this was back in uh 2013 or 14 and I saw this other guy on YouTube named Hayden Boyles who's like he was young like really young making a lot of money online through dropshipping and he was doing it through Facebook ads and then when I found Seth and he was talking about hey this actually is like a career like people get paid to run ads and he he taught me in the basics through Google and stuff through his course and how to make a resume and the things you need to know and uh I wound up getting a job uh right around 19 before I turned 20 and just kind of it changed everything for me so yeah okay that first of all super cool story um I'm also uh I think it's a great choice uh for you to kind of try something like that but one question I have for you right off the bat is how are you able to convince your parents to let you take this random strangers course on the internet to get a job versus going the route that most people go which is you know college or maybe going into the trades or something like that um I think the main thing was I feel like for young people when you're trying when you're taking a this risk which really isn't a risk like think about it I was coming to my parents and I'm showing them this course the guy already had testimonials of people who had results and I told them hey I want to learn this skill like let me try this um into them I feel like it's because he had testimonials and because it just made sense like everyone knows that you know we're in a digital world people are selling things online and they need to market so having this skill it's it's in demand you know it just makes sense overall and I feel like you kind of have like especially if you're a young person like me I never got in trouble or anything like that they never had to worry about anything so you have to kind of if you want to make a decision like this you have to set yourself up just by how you've been acting in in school prior and just like your mannerism is how you are as a person to to make a decision like this but I feel like if you if you're a kid that just you've been in school you've been doing what you're supposed to do it's like I feel like it's the same it's like telling it's not like you're you're taking something outlandish like you want to be a music producer and you found some random guys course online like making money in music like don't don't get me wrong it's cool right that's cool but like you're learning a digital skill that's in demand and people are getting paid for it all right it's like a lot of a lot of young people are working jobs that they really don't want to do like you're you're you're probably working some fast food job you're not really learning a skill you're learning how to talk to people you're learning how to you're learning you know customer service skills but there's not really a skill that pays a lot in that so it wasn't like it was a big deal I just feel like leading up to that conversation when you want to make a risk will not really take a risk but you want to do something like this and take a course online you have to set yourself up to where your folks can trust you in a way to get it done I feel like and that's that just comes from I don't know maturity and just like having a history of just not like doing crazy crazy things while you're in high school or you're younger years so yeah and I would add on to that you know a lot of the times I work with people I help people to kind of like find the best career path for them and you know a lot of the times they'll narrow their lists down to maybe two or three different career paths and one of them will be like it takes 10 years to get into it it's like a medical doctor or something like that and then another one will be like you can get into it in the next year right you can literally try it out in like six months to a year and then another one maybe it takes like four or five years you have to get a bachelor's and I always recommend to them that the smartest way to do it generally speaking unless you really have your heart set on one of those other ones is to just go with the one that takes the least amount of time to get into it because I mean let's just say there's a 50% chance you're gonna like the career right you've really done your research you've you've made sure it's something that you know you think you might like and there's a 50% chance you're gonna like the career what's worse you dedicate 10 to 12 years of your life to get into a career and then you don't like it versus okay you dedicated like six months of your life to get into a career you decide you don't like it you know yeah which one's worse 12 years 300 thousand dollars 400 thousand dollars in debt or six months and you know you bought a course now that's that's that's kind of the way I think about it there's one thing like I've got like my my my folks didn't go to college right or they started and just didn't finish but there's one thing it's clear like my dad he had a skill like he learned how to he knew how to fix cars and because he had that skill he can make good money and I feel like just school has us I think we're being taught we should follow our dreams going straight out of high school and usually that dream is like people don't know what they want to do like most people don't know what I still don't know what I want to do but I can tell you what I do have this skill and I have more options to to pursue the things that I want to do in the future because I have that skill now and that's the same thing with my dad like my dad was into music and stuff he didn't know that he was going to end up you know fixing trucks but he needed a skill to make money because he had a family so I feel like younger people are being taught to just follow your dreams and go straight to college when you should really just get a skill first and figure it out from there I feel like it's kind of backwards I 100% agree yeah and you know the fact that like it's legal to like 17 18 years old to take out that many student loans is just I don't know it's just it's it's huge when I was there's this dude on a youtube name uh what's his name what's his name Alex from mosey and he had this one interview oh I know him yeah yeah he was talking about uh how the system is set up to where like 18 year olds can get like 500 grand in debt and the government legalized that I was like bro we're set up to fail they're like set up to like take 30% of your check for the rest of your life and that's insane like once he broke it down to me like that I'm like bro that's crazy yeah and it's basically like they have so much leverage over you as well like like when if they know you have a lot of debt they have a ton of leverage over you because they know like you're gonna have to work really hard to pay off that debt but if you're able to get a job uh when you're young that pays pretty well has a lot of upward mobility has the ability for you to rise up and get paid you know 70 hundred thousand dollars a year etc without having to deal with all that debt then you can go and take risks you can go and start businesses you can go chase your dreams and so like you said it's basically what we're doing the way we're doing it right now is kind of backwards and it and it even though people like think it's going to help them pursue their passion and their dreams what ends up happening in a lot of cases it's it's the opposite because they don't have any skills and so they don't have any extra time or money to dedicate to pursuing the passion and and the dreams that they have so yeah I I definitely agree with you there and um let's let's talk about it so let me let me just get the timeline so you bought the course and approximately how long did it take you to get through this course jib well just going over the content he says like go through once just to get this synopsis of everything and then go through it again and actually apply it it took me to apply the information it probably didn't take that long but to get uh in the position where I had enough um quote-unquote experience or confidence to like start applying it took me about a year it could have been a lot faster honestly uh then my first opportunity I got was from an internship um that I found just online and one of the resources he gives in the course and I was at that internship actually way too long because it was like it was one of those uh internships it wasn't like a great company it was a startup it was some dude in Phoenix Arizona and if you've been in the marketing you know anything out of Phoenix Arizona it's kind of sketchy like it was one of those situations where I was learning a lot at the time but I was just seeing exactly like how not to do things like it was it was a very like run-of-the-mill it was just some dude during COVID trying to make some money off these small struggling businesses and offering services and he was he he was trying his best but it wasn't good and the crazy thing is crazy thing about that internship is during that internship I probably managed less than a hundred dollars in spend on Google ads and here's what's crazy though I got to I got a little bit of experience talking to clients I understood the language I understood what to do and that was enough when I started applying because that that that internship ended because it was just bad it was a bad business they he tried to hire some guys uh some women from India he I don't know it was really sketchy but it was experience and I feel like if you could just find that like that one little opportunity where you just like have just put that on your resume that's enough because these these agencies and these companies when they're looking for someone who has one to two years one to three years of experience they're not looking for you to be like a genius because they know you're not going to learn this in college anyway but I was able to speak the language and they love that and I understood I when I was in my interview they clearly could say like oh he knows what he's talking about like we can train him up for a year so yeah and then once I got that job that's when they handed me about like uh 50 to 70k and spent in Google ads a month and from there I really got to understand Google ads itself and then as I pursued my career I realized like this company even though they're making money they're not providing the best service because like it's a lot of different nuances you learn as you can get experience in digital marketing because some of these companies right they're um like it was a lead generation right so in lead generation basically uh these companies they'll they'll put the clients on retainers and then they'll pay people like me to manage ads to generate leads to get people contact information for their businesses right but the thing about that is like they say they're data driven but really it's just really they're just having people who know a lot about Google ads manage their campaigns to make sure the product is going but I knew I had to leave there because I knew that the product they were giving wasn't the best and it was just it was good money don't get me wrong but I knew there was more to learn because so I started applying I think I was like four or five months into the job and I really want to get into e-commerce because that's what that's the thing that intrigued me because remember back when I was in middle school it was this dude who hated bull it was like 16 making six figures doing facebook ads and shop I was like what the world so uh I started applying and I found this another company um and folks primarily on e-commerce and then getting into the e-commerce world where you can actually see how much money you're generating from advertising and my last company we couldn't even tell who we were just attributing a random value to leads it was there's some jobs like that and people gotta understand like there's people a lot of these companies they're not looking for some crazy person who has like a four-year degree they're just looking for someone who understands the platform and how to use it and can speak the language and they can and then some of them will just train you up from there like they when I got to that first job they trained me up like I knew nothing like I knew absolutely nothing and I was like really like they're really doing this like they're teaching me they're going over basic stuff that I already learned in the course and I'm like wow and I'm like but yeah I think on uh their job uh the job they said they needed like one to three years experience it was really just nonsense they just need someone who spoke the language they always say that yeah they always say that you can ignore that like 95 percent of the time yeah he says that of course you really should ignore it too yeah it's it's like a meme it's like the meme of our generation basically it's like entry-level job that needs one to five years of experience like that that doesn't make any sense at all how is this an entry-level job if you need one to five years of experience but um so okay so I I just want to just get okay so it took you about a year or so after purchasing the course to get your first job basically and how much how much were you making from that first job that you got and that was night you were 19 years old right yeah I was 19 about turn 20 wow I got hired for 50 uh k a year I was making about uh 3k a month wow that that is incredible for a 19 year old that is awesome and then you got the other job that you liked like a little bit like quite a bit more when you were 20 oh not quite a bit a lot yeah a lot more and uh how much were you making from that job or I think you're still with them yeah I'm still with them it's about a four four 4.2k a month okay yeah got it so they hired me for 70k a year wow all right yeah 20 years old that's amazing yeah that is awesome and uh you know I have to put a note because like the crazy great thing about digital marketing is when you get to an agency and they hand you all this spend you know and when you when you want to reach out and try to get into e-commerce and you can say that you have all this spend like I was able to say like I I put together a plan to spend like hundreds of thousands of dollars for this company and my last job and then when they look at you and you're like 20 years old they're like oh my god you did that so it just it's really it just that's the thing about digital marketing you can put stuff like that on your resume to say that you actually did something like that it's a dollar amount which is crazy because a lot of people can't do that now one thing that Seth says uh he he's one thing I really like about Seth is he is just like brutally honest like he's a very straightforward honest guy and I really like that about him and he'll you know a lot of people out there will be like oh digital marketing you can make like six figures right away realistically speaking you're like how many years of experience do you think you're going to need before you possibly get to that six figure level like realistically speaking I think well my scenario like most people from the court I'm not sure what Seth's numbers are but my I'm definitely kind of an outlier I'm definitely an outlier people uh don't usually get you know 50k off the rip usually uh he said in the course you you probably end up at maybe in an internship probably making 10 15 which is a lot better than you know what I was doing but you probably end up in 30k I think it will probably take realistically because there's still so much I have to learn especially in e-commerce now um realistically I think it will take about I'll say about three or four it depends it really depends on the person in how willing you are to progress in your career and how comfortable you are I think I think because some people in the course I think one woman did it in three or four years some people may take a lot longer depending on how much you're willing to learn like I'm always learning about digital marketing uh I'm always trying to see how can I get better and I'm always trying to figure out what projects can I do to further my knowledge uh on it so I don't I don't know how long it takes but I know one uh one person for one person from the course took three to four years I think that's realistic depending on where you live of course so you could like when your high school friends are just graduating from college it's a possibility that you might already be making like six figures like wow wow that I mean what what else you what else do you have to say like while they're paying 40 000 a year or whatever it is while they're paying yeah all this money to go to college you were you were making money and you were learning there so they're paying money to learn but and you're making money to learn basically exactly yeah I think you made a great choice for sure um and you know there's uh digital marketing is is one that I really like it's one of those careers I really like there's about 12 careers or so that I really like that you can get into without a college degree or you can get into them with a college degree that maybe you don't like very much if if you're in that boat which a lot of people are in that boat they got a college degree they're not really able to get a job or they just don't like it or something along those lines there's about 12 careers or so that I uh recommend quite a bit digital marketing is uh definitely one of them that has the most demand and it's it's just going to be growing like crazy and uh it is relatively easy to get into and relatively straightforward especially if you have the help of somebody like Seth and uh Seth does have a master class I will put that down in the description and maybe like a pinned comment and I might put it up here as well we'll see if I can do that I'm not even sure I can do that but I will put that down below you can check out his master class uh he went one of the reasons why I I partnered with Seth and I brought him on the channel is because this guy has the most reviews I've ever seen out of like anybody online like he has a new review every few days and these are all people you can just like look up like like I I linked up with you on on LinkedIn I just looked them up on LinkedIn and you know so there there's no gimmicks like there's it's just and Seth is super straightforward he could probably make a lot more money if he used like sketchy marketing tactics but Seth is like super straightforward and just like to the point a very honest guy so Kishan one thing that I get quite a bit from people who watch my channel it's not everybody but a lot of people are interested in starting businesses later on in their life so they're kind of interested in starting side hustles or businesses and typically the advice that I give them that I think is like a pretty solid advice is to first learn some sort of skill that you can make some sort of steady money with and then you can start a business on the side because there's just so many different reasons to do it that way you know you have you have the time you have the money you also just have the peace of mind knowing that you know if it doesn't work out you're going to be totally fine whereas if you just go all in on it and you're not making money anywhere else I mean that for me that would be extremely nerve-wracking some people you know thrive under pressure like that but I think most people don't for me it definitely would have been too nerve-wracking so you kind of have some plans in the future and you're going to be using a super super valuable skill that you're getting paid to learn which is digital marketing and that is probably going to help you out quite a bit when it comes to your entrepreneurial endeavors in the future so I do you want to maybe talk about that a little bit yeah I feel like that's great advice because it makes sense I mean most people like like most businesses fail in the because they just don't have any foundation to go off of so you really need a skill you need you need to know something I know for me I want to get into e-commerce I work with e-commerce brands like I actually manage the ads for multiple e-commerce brands and I'm getting paid to do it so it just makes sense for me it gives me the option in the knowledge to have an idea of what to do if I want to start my own e-commerce brand and I'm getting paid to learn to learn about it and it's uh yeah that's that's that's really good advice all right well uh thank you so much again for coming on the channel Kishon I'm so glad I could get you on so you could uh share your story thank you thank you thanks for having me


This is FDA Patient Safety News. In this edition, a new test to help predict the risk of coronary heart disease, more information on cochlear implants and bacterial meningitis, mix-ups with drugs that begin with the letter Z, and new recommendations on treating latent TB. These stories and more on this edition of FDA Patient Safety News. Welcome to the program. For the U.S. Food and Drug Administration, I'm Mark Barnett. And I'm Anita Rainer. Let's start with some medical products FDA recently approved. The FDA has cleared for marketing a new lab test that will help establish a patient's risk for coronary artery disease. The test is called PLAC, and it's manufactured by Diodexus Incorporated. It works by measuring serum levels of an enzyme that's manufactured by macrophages called lipoprotein-associated phospholipase A2. Elevated levels of this enzyme correlate with an increased risk of coronary artery disease. So, Mark, is the PLAC test supposed to be used in place of other lab tests like triglycerides, LDL, total cholesterol? It's not supposed to replace anything. It simply adds information about a patient's risk of coronary artery disease, and it's not supposed to be used alone. It provides supportive information when it's used in conjunction with a clinical evaluation and an appraisal of other blood tests and risk factors. When this test was studied, there was one group of patients where the results were particularly clear-cut. That's right. We're talking here about patients who had a relatively low level of low-density lipoprotein, the so-called bad cholesterol. The test was cleared based on a study of blood samples collected from over 1,300 patients over a nine-year period. Now, among patients with an LDL level below 130 milligrams per deciliter, those who had a high PLAC level experienced two to three times the risk of coronary artery disease than those with a low PLAC level. So, what's the most important thing to remember about this new test? Well, the bottom line to remember is that this is a new tool to help assess coronary artery disease risk, but it's got to be used along with other tools. FDA recently approved a new use for the photosensitizing agent, Photofrin. It's now approved for ablating high-grade dysplasias in patients with Barrett's esophagus who don't undergo esophagectomies. Photofrin, also called Porfum or Sodium, is distributed by AXKEN Scanda Farm. It was previously approved to treat several types of cancers as part of photodynamic therapy. During photodynamic therapy, Photofrin is injected into the patient where it's initially absorbed by body tissues. Over the next couple of days, the drug will largely be eliminated from most healthy tissues but remain in the abnormal cells. In the endoscope, laser light is then delivered by fiber optic to the treatment area. The Photofrin in the abnormal cells absorbs the laser light rays and sets off oxygen radicals, which kill the cells while limiting damage to surrounding healthy tissue. The clinical study supporting this new use of Photofrin photodynamic therapy showed that patients receiving this treatment were more likely to achieve complete reversal of their pre-cancerous lesions in Barrett's esophagus compared to controls. Two-year follow-up data from this clinical study showed that patients receiving this therapy had an 80% chance of being cancer-free, while control patients had a 50% chance of being cancer-free. The effectiveness of Photofrin photodynamic therapy in reducing the risk of esophageal cancer beyond two years has not been demonstrated. The side effects of Photofrin phototherapy treatment include esophageal strictures and photosensitivity reactions that can last for several weeks. The drug's labeling includes information on precautions that should be taken to avoid exposure of the skin and the eyes to bright light. FDA recently licensed the first clotting factor for patients with hemophilia A that's produced without using additives derived from human or animal blood. It's called ADVATE, and it's manufactured by Baxter Healthcare Corporation. ADVATE is an anti-hemophilic human factor-8 product used to prevent and control bleeding episodes in people with hemophilia A or to prepare them for surgery. So, does the fact that this product is made without any blood additives make it safer than the ones that are out there already? Well, the current products, both the ones that are derived from plasma and the ones that are made from recombinant DNA are already considered very safe. That's because of technological advances in manufacturing where viruses are inactivated and removed. That minimizes the risk of transmitting infectious agents with factor-8 products, but avoiding the use of blood-derived additives in manufacturing this new product gives added reassurance against any theoretical risk of infection. In a previous edition of FDA Patient Safety News, we told you about a possible link between cochlear implants and bacterial meningitis. We now have new information on that story. A recent CDC FDA study found that children with cochlear implants were at greater risk for streptococcal meningitis than children in the general population. The study reviewed the medical records of over 4,200 children who were under the age of six when they received the implants. 26 of them were reported to have developed meningitis. One finding in the study was that cochlear implants that had electrode positioners were more likely to be associated with meningitis than other models. The models with the positioners are no longer on the market. How long after the cochlear implants were put in did it take for meningitis to show up? Among the cases that were reported in the U.S., that ranged from about 24 hours after the surgery up to over six years after the surgery. If it can take that long for meningitis to occur, how about trying to reduce the long-term risk in kids who have the cochlear implants with positioners, remove them, and replace them with other models? Well, the CDC and the FDA did not make that recommendation because it's not known whether the risk of the additional surgery might actually outweigh the risk of having the positioner. Well, positioners aside, are there any ways to reduce the risk in kids who are going to get cochlear implants or for those who already have them? Well, the recommendations on that really haven't changed much since the last time we reported on this story. First of all, consider prophylactic antibiotic treatment prior to implanting these devices. Second, promptly diagnose and treat otitis media and patients who already have the implants. And third, for patients who are going to receive the implants or who already have them, follow vaccination guidelines against the organisms that commonly cause bacterial meningitis. You can find CDC's vaccination recommendations on our website. And CDC's national immunization program has a hotline that provides advice on which vaccines are recommended for cochlear implant patients. The hotline number is 1-800-232-2522. Periodically on this program, we point out mix-ups that occur when drug names look or sound alike. This time, we're talking about confusions that have occurred between three drugs that all begin with the letter Z. Zantac, an acid reducer, Zyrtec, an antihistamine, and Cyprexa, an antipsychotic. First take Zantac and Zyrtec. FDA's received a number of reports of pediatric medication errors that occurred when Zantac syrup was prescribed, but Zyrtec syrup was dispensed. These two drugs don't have overlapping dosage strengths, but they are both available as a syrup and they're both available in amber one-pined bottles. And the names both look alike and sound alike. There are also reports of mix-ups between Zyrtec and Cyprexa. The Institute for Safe Medication Practices points out that many of these mix-ups probably occurred when only the first two letters of the drug name were seen by practitioners when reading prescription orders or container labels. Since both drugs are available in 5 milligram and 10 milligram tablet strengths, this increases the possibility of confusion. ISMP describes a patient who accidentally took Cyprexa instead of Zyrtec and then suffered a head injury after losing consciousness. In another case, a previously controlled psychotic patient took Zyrtec instead of Cyprexa and then relapsed. To help alleviate this problem, the manufacturer of Cyprexa has redesigned the product's label using tall man lettering to highlight the unique letters in the name. Here are some ways that you can prevent these kinds of mix-ups. Educate the staff about the medication errors caused by these name confusions. Separate look-alike or sound-alike drugs on the pharmacy shelves. Include the indication for the drug on the prescription. Use name alerts or reminders about the potential for error on computer systems, drug containers, and drug storage shelves. In a situation similar to the Zyrtec and Cyprexa mix-ups, tell patients about the risk of a mix-up and advise them to look at their medication to be sure that it has the right appearance. GlaxoSmithKline has notified healthcare providers about a high rate of early virologic non-response in HIV-infected patients receiving a particular three-drug antiretroviral regimen. The three drugs are epivir or lamiviodine, zyagen or abacavir, and viriad or tenofivir. This virologic non-response was observed in a company-sponsored clinical trial of HIV-1-infected patients who had not been previously treated with antiretrovirals. Based on the clinical study results, GlaxoSmithKline says that abacavir and lamiviodine in combination with tenofivir should not be used as a triple antiretroviral therapy when considering a new treatment regimen for either naive or pretreated patients. Any patient currently controlled on therapy with this combination should be closely monitored and considered for modification of therapy. And any use of this triple combination with other antiretroviral agents should be closely monitored for signs of treatment failure. For more information, go to our website. In a previous story, we described a number of cases where the tubing from a patient's blood pressure monitor was mistakenly connected to his IV port. Some of these cases resulted in the patient dying from an air embolism. This time, we want to draw your attention to a similar case. This time, it involved the air hose from a sequential compression device that's used with anti-embolism stockings. An FDA article in Nursing 2003 describes the report of a confused patient returning from the bathroom. The patient mistakenly attached the air hose from his sequential compression device to his IV tubing rather than to the anti-embolism stocking. Luckily, the compressor was turned off and the air didn't enter the IV tubing. If it had, the patient could have sustained an air embolism and died. Again, the cause of this problem goes back to different devices intended for very different uses, having compatible lure connectors that allow them to be attached to one another. The article points out two ways to minimize the risk. First, if you're using lure connectors, you should always be alert to the possibility of inadvertent cross-connections. Follow the manufacturer's recommendations and cautions regarding compatibility with other devices. And if you notice potentially dangerous compatibility issues, notify your facility's risk manager and biomedical department. Second, be aware that confused patients like the one cited in the article may be at special risk. It's important to check on them frequently and to remind them to call for help if they need to get out of bed. True or false? FDA conducts laboratory and clinical testing on a new medical product before allowing it on the market. False. FDA requires that the testing be conducted by the manufacturer who wishes to market the product. FDA's job is to review the results of these tests and decide on whether the product can be marketed. CDC and the American Thoracic Society are now recommending that patients with latent tuberculosis infection not be treated with the combination of rifampin and pyrazinomide because of the risk of severe liver injury. These revised recommendations were published on August 8, 2003 in the MMWR. In early 2000, CDC and the American Thoracic Society first recommended a two-month regimen of rifampin plus pyrazinomide for treatment of latent TB infection. Shortly after this, CDC started receiving reports of liver injury in patients on this therapy and based on these initial reports, CDC cautioned clinicians about using the two drugs in combination and advised additional monitoring of patients. In the August MMWR issue, CDC reports on 48 confirmed cases of severe liver injury associated with this combination therapy, including 11 deaths. This led to the latest recommendation that the combination of rifampin plus pyrazinomide generally should not be offered to patients with latent TB infection. The preferred regimen for treating latent TB is isoniazid for nine months. Alternatives are isoniazid for six months or rifampin for four months. CDC notes that this recommendation does not apply to treating active TB disease, where using rifampin and pyrazinomide in multi-drug regimens may be appropriate. And CDC continues to emphasize that treatment of latent TB infection is a key component in the effort to eliminate tuberculosis. Well, that's all for this edition of FDA Patient Safety News. Remember, you can get more information on all the stories you've seen here today by visiting our website. We also urge you to use the website to report problems you've encountered with medical products. That's how we learn about problems so we can alert others. We'll be back next month with another edition, so watch for us. Until then, for the U.S. Food and Drug Administration, I'm Mark Barnett. And I'm Anita Rayner. See you next time.


We are back on the Falcons audible presented by AT&T. We are not only back But we're back after a bye week. We're as they say in the NFL world. We're energized We got our legs underneath ourselves Juvenated recharge good words fellas Dave. Did you do anything fun on your bye week? I did actually went to Arizona Visited my son who lives in Arizona. Yeah, I'm out there and they had a good time with him I had a couple live nations. Okay any golf. I mean you're in Arizona, too. It's cold in Arizona It's colder out there than it was here It's supposed to be in the desert. Yeah, I came out here for some fun and son. I see the son, but it ain't warming me up It was fun got to do some family. He's not gonna be home for Christmas for the first time We've ever had our oldest boys not gonna be with us for Christmas time So she had a little tear there, but cool to spend some three days with him kind of get a holiday mix with him Very good. You didn't have to drive this time, right? Yeah, no driving I couldn't find gasoline to pour my head DJ, how about you anything fun on your bye week or fun for me was being able to Have some family time. They had to take my little guy to practice to games All that kind of stuff sit back and watch a couple movies with the fam So for me that was all the fun I needed. Okay. Good. How about yourself good? Um spend time with the family made an attempt to go to the 7a state championship football game But didn't actually go because the traffic was so bad like we didn't even move Getting to the stadium. So my wife and I just decided to do a u-turn And we went back and we decided to take our daughter to go bowling and play some video games And so that was a little bit more fun There but uh, yeah, I was going to watch a football game. Just didn't actually make it inside traffic There was crazy. It was crazy. Uh parking was crazy. I did not expect that with a high school football game All right. So enough about our bye week. Atlanta was on their bye week They're back on an action this week and guys they're back in action with a new starting quarterback We will dive all into the desmond ridder situation We will briefly and I mean really briefly talk about the skit stealers game the last time at lennon was on the field But we'll fast forward We'll talk about the keys to beating the saints on the road and the current state of the nsc south and where Did the falcons still have a chance in the playoffs got a shot. Oh, so you're saying there's a chance All right, without further ado guys, let's talk about desmond ridder. Okay Hadn't really talked about him a whole lot third round pick Cincinnati two time aac offensive player of the year was actually the second quarterback taken off the board But it didn't happen until the third round. He did complete 60 percent of his passes in the preseason Three touchdown two picks for whatever Value you put in that right in this day and age in the preseason So dave, let me start with you It's hard to say what atlanta is getting in desmond ridder, but let's kind of start to hint at what does atlanta get with desmond ridder Well, you're getting a great big athlete that's six five six six that can run A guy that's extremely confident a guy that is the third all-time leading Winner as a quarterback in college football 46 wins Second to what the guy that's the oc with the cowboys now and In colt mccoy. I think are the three two quarterbacks that are ahead of him Um, so he won a lot of football games played in a lot of football games at Cincinnati And how does that translate? Well, I think that what it does is the guys used to be in on the field I think he's done a nice job of listening and learning As to how the system applies. What's there? What's not there having been on the sideline shock And I both can tell you having been on the sideline and then starting You see things that there are not being taken advantage of you see things that are being taken advantage of that You can go ahead and do yourself But then there's spots and we'll talk about that today some of the things that he can accentuate But it's a guy that I think really Showed out In practice and in the pre-season games from a know-how absorb the offense teammate leader all that stuff came to bear For arthur smith and this offensive staff daver gone as they watched him kind of go about his business And then how he's maintained kind of that work ethic waiting for his opportunity So I think you're going to get all of that now. There's all the unknown Because what's it going to be like to put him in there, but I think there's a lot of excitement around I don't know question There's always the question in the nfl when there's a quarterback that's drafted you could say hi anywhere in the first You know three rounds where desmond ridder has fallen Is the a throne to the wolves or do you let him learn and get his feet underneath himself and watch tape and learn from the Experiences from the starting quarterback that he's seen the entire season dj. I'm gonna ask you this question And I'm gonna try to put you back into your playing days Let's talk a little bit less about x's and o's for desmond ridder and say what it's like from going from Being in a meeting room Feel like you know everything that's going on But then how that gear changes once your feet actually step on the field and now you're running the offense And things are full speed ahead. You know, there's two ways that as a backup. I went about it and to be honest When you get into that role For me, I felt like nothing changed and I tell you why I say nothing changed because as the backup Archdiocese You're always one play away. Yeah, so in your mind You have to always be ready and this kind of goes back to that that old cliche You know stay ready so you don't have to get ready and that's kind of how your mindset has to be So when you're now the guy Well, if you're not already ready and prepared and preparing like you're already the starter Then it's a shock for you But I think guys who excel in this league or guys who are ready for that moment They go into the situation as the backup Thinking like they're the starter. So they go in already saying, okay, I'm gonna prepare every day Like I'm going to be the guy I'm gonna pray every day when I go out to practice So that these guys when I get into the huddle They know it's not a drop off and that's kind of how my mind said was when I got in the game I wanted to make sure that those other 10 guys around me knew exactly what they were going to get because they saw it in practice They saw it in the weight room. They saw it, you know in meeting rooms So that there wasn't a question when you got onto the field what kind of guy you're getting and I think you know for desmond ridder Arch mentioned confidence. That's something that I've talked to a couple of you about That's the number one thing they talk about with him is I mean the dude played like I already mentioned 46 I mean he got what 50 play 50 games in college 51. I think I mean I mean the next closest guy is the guy who's doing it right now doing pretty well and arches, you know Iowa State got my man Brock Purdy. So That tells you that does have some kind of impact a guy who's played a lot of football Who's confident now he comes into this moment that he will accept that challenge and be ready for it And then I go back to training camp They didn't bring any other quarterback in a training camp for any other backups When you have two or three guys in camp it takes away from the reps that you got Well, he got a lot of reps in training camp. He's got a lot of reps in practice I heard Richie Grant talk about him. I heard Caleb Hunley talk about him And they all talk glowingly about him That tells you that he's doing the right things inside the building as well as on the practice field That gives you some confidence. Like you said, well, we don't know what's gonna happen We all know it's totally different when you kick it off and guess what? It's the real deal. It's not pre-season anymore That's the boy that we don't know about But we know that from just the small sympathizers being around this guy That he won't take this moment for granted and he'll be ready Yeah, I will say as a player if you're trying to equate what the pre-season look like to what he's going to get now Obviously things ramp up because you're trying to make the playoffs or whatever you're trying to do win a regular season game But shock and I in you as well We don't discern when you're in the game and you're playing you got the uniform on and you've got guys around you're playing with I didn't think well, this is just a pre-season game. Yeah, I was playing my rear end. I was trying to make the team I was trying to prove that I deserve it to play And desmond's scramming out of the pocket against against detroit and finding bernie for that touchdown on fourth down That's an impactful play for him. Those are his last memories of being on the field And those are big big time moments so to be able to you know Downgrade what that was because it was pre-season. Yeah, I get as a priest But in a mind as a player, we're not thinking about it. We're inserted in the game. I'm not thinking well I don't have to really go that hard or they're not really going that hard because it's a pre-season That's not the way you play it. Yeah, and so you're going hard. It is live bullets It just they don't they're not going to count that game when we go play But you're counting in your mind from an experience standpoint. Yeah, no doubt Over 10,000 yards passing in college. You talked about the wins arch 87 passing touchdowns 65 percent passer his last two years The confidence is there One of the things that I feel like scouts general managers coaches when they go out and look for players Specifically quarterbacks. They want winners, right? They want guys that know how to win that expect to win And they hate to lose. That's what you're getting in desmond ridder Obviously things are going to change in the nfl dj. I want to come back to you with this question We've talked a lot about arthur smith and how well he has done as a play caller Working to the strengths of what he has on the field If you're arthur smith and granted this is not us saying this is what we want him to do This is your opinion How do you use desmond ridder early on in the game plan? To get him comfortable to get him up to speed is this a throw some short passes to let him feel Confident see the ball being completed or do you feel like this is the offense? Let him run with it I think to to start a game on the road I think it all starts with trying to get your quarterback some confidence getting them some those quick and easy throws are Definitely something that helped calm me down for me. I should tell my coach. Get me on the move Get me on the edge. Get me on the corner. I want to be able to have the run pass off So I can just dump it off or I can go and pick up four or five yards on the run Those are some of the things that I felt like from my opinion from the way I played that Those things helped me kind of get into the game. But then also there were times where Early in the ball game I turn around and I hand it off and we got four five six yards on first down I look up and it's second and four second and five. Yeah I feel a little bit better because I'm not in third long in the first drive of the game and have to You know throw a strike or have to stand in there and throw one The run game has been very crucial and I don't think you get away from that I don't think you get away from what has helped you get to this point Which is being every ball game and have a chance to win it So I think continue to have that run game going giving him some early Some early throws whether it's a little bubble screen Whether it's a little throw on a hitch whether it's you know, get him on the corner Whatever it may be I think those things build confidence in a quarterback early Especially on the road in a place like New Orleans of all places. Yeah, it's interesting It's such a great analogy by shock to talk about and you mentioned it getting some throws There's some ownership that the Desmond's going to have to take in that He's got to remember to stay fundamentally sound because he's going to be amped up He's going to be excited to be on the field. So if I've got a hitch route in a soft corner and I air mail it That's not building any confidence for me. So even though it's a short easy throw that I'm trying to help you out I'm david goner. I'm arthur smith and I called hitch or slant and it's there and I miss it Or a bubble screen I airman Now all of a sudden the anxiety starts to build a little bit As much as they'll try to help him and I certainly certainly will and I think shock is dead on on how they'll play call it He's got to really be fundamentally sound early in the football game with his footwork And all those kind of things because you're gonna you're going to be amped I remember my first start you're amped up and that ball tends to rise when you're amped up a little bit This guy's got the ability. Uh, certainly hope he has some success early Well, not only amped up, but there's he's also going to be playing in a stadium That's probably going to be loud and they're going to know that it's a quarterback making his first start And they're going to let that presence be known. No doubt, right? So it's not only going to be battling anxiety It's going to be battling crowd noise, which I always say you can put as many speakers as you want out on the practice field And crank up the volume as much as you want There's nothing the same as being inside a stadium when there's 60 70 80 000 people screaming that noise Is different than the noise you try to pipe in at practice Well on this place is different. Yeah, and I I had one of my early starts was in this building This is one of the toughest plays if not the the toughest place I've ever played Because of the the lack of affection Let's put it that way that st fans have for falcons and vice versa We try to do it here at mercedes-benz stadium But it is a loud loud building this the the sound does not escape They don't have a roof that opens up that has they have a concrete roof that it reverbs back down and it's really So for a first start for a guy, this couldn't be any more difficult A venue that you could design It's a rivalry game with everything on the line. Both these teams still think they have a chance maybe post season wise And you've got the fact it's your first start There's a lot going on to that here's something that that I hope is something that happens and From playing in this game playing in this building and knowing what it's like And we talked about how many games renter played in college and how many big games you played in This game feels like a college feel of a game like that atmosphere has the college rivalry of a game So i'm thinking If ruder's been in these games before he knows that environment that hopefully he can kind of lean back on that It's okay. This is what it felt like in college and it kind of calms them being on the role playing You know in a hostile environment. I know this is a little bit different But this is the one venue that always felt like the college atmosphere as opposed to A pro atmosphere where you know, it's kind of loud, but not really this is one atmosphere where it feels like college I'm just happened to pull it back up. I wanted to see his last game College football semifinal against alabama at the Goodyear cotton bowl classic. That's probably one. He's not reflecting No, you're the 276 not so much. Yeah, I'm thinking it was even worse than that for him Atmosphere right big time bowl game Where he was going with this one good analogy. I'm not thinking about that game Arch says not so much All right, so uh real quick Here's arthur smith's quote uh when they were talking about making the change for desmond ridder a lot of things factored into it But we've got confidence in desmond and again There's a risk anytime that you make a move But you've got to be able to take that if you want to break through And get out of this up and down inconsistency. We talked about that a lot throughout this season We've been in a lot of close games. We've made a lot of progress But our objective is to get over the hump and if it benefits us in the long term That's a really good thing for us. Well, see that's the key which you just read Rack is exactly people are thinking. Okay. Hey, we're gonna get a chance to look at what the quarter of young quarterback looks like That's a byproduct of the decision. That's just an ancillary piece. It's a good one It's a good ancillary, but you're trying to get a spark. Yeah This is an offense has scored less than 20 points several times here including your last two games that you've lost You're looking for a spark to spark this football team with the shots down the field or whatever it might be This kid is coming in for that that reason now to get a chance to look at him to see Watching play for a few games here at the end of the season. Okay, that's cool But that's not why they're doing it. It's exactly what you just said We're looking for a spark to try to make a run to the playoffs Well, and you guys talked about it like if he can come out make a couple of passes You talk about spark like that's when the rest of the team comes up to him and says I knew you could do it. We saw it in practice, right? And then all of a sudden when desmond ridder starts to feel all the support Trust me. He's gonna have all the support the teammates are gonna have his back But he makes a couple of throws a couple of first downs Then you get the defensive players on the sideline that are hyping him up when he comes off the sideline If they can score three or seven points, they're gonna say, let's go young fellow. Let's go do this Let's get a victory and I think we got to be real with this situation I think the fans have to understand this is not what ours just mentioned Well, we talked about just oh, you're just throwing him out there for whatever it may be That's what people may feel is happening. You just throwing him out there to see what he's about They put him out there because they feel like he gives them a chance to win And I think that's what fans have to realize is this is an opportunity for him to show what he's about But also this organization drafted him for a reason and they wanted him to come here For this unique opportunity to have a chance to go win. You got four games left in his regular season This is not just Try out my fire. Let's see what he's about. This is this guy gives us a chance to go win these next four games And pushing to the playoffs This episode in part brought to you by the home depot Everything you need for your next home improvement project is just a tap away on the home depot app The home depot app digital toolbox gives you access to how-to guides project calculators and image search So you'll know exactly what you need to pick up with the tap of the finger You can rent and reserve the right tools for the job Also browse through millions of items from top brands that you can have delivered right to your door Whatever your project find exactly what you need with the home depot app download the home depot app today Real quickly, let's just want I want to summarize the last time Atlanta was on the field Of course 1916 lost to Pittsburgh at home Marcus Mario to 13 to 24 167 yards of touchdown interception It was almost like we the Falcons were were like Just slowly bleeding field goals, right? Pittsburgh just seemed like field goal field goal field goal We try to get back in the game to kick another field goal So obviously this has something to do the kind of the icing on the cake is why we have a new quarterback. So arch Coming on the heels of the Pittsburgh game Atlanta had a bi-week New Orleans had a bi-week, right? So sometimes you say maybe you have a bi-week you get an advantage on your opponent New Orleans had a new Orleans had a bi-week as well Let's take it a little bit of a step back from Desmond Ritter What is Atlanta going to see this time around against New Orleans? Obviously, it's a different team when they faced them way back at the beginning of the season And what do you see as some of the other keys? Obviously Desmond Ritter has got to get off to a good start He's got to help the offense move down the field other keys for Atlanta coming away with a victory over New Orleans Well, as always guys are you know, we got to have london and guys make plays around the quarterback I don't care who starts a quarterback where there's tom brady or desmond ritter this weekend You got to have guys make plays around you So the run game is shocked talked about it's going to have to be A big part of what you continue to do your number four in the league running the football I guarantee you the saints are preparing down there and they're thinking okay young qb They're going to try to run it. Yep. Okay, so I'm going to gang up against the run Which could lend itself to some pretty spectacular moments for him if he can calm himself and make some throws One of the reasons I think desmond's playing this week and one of the reasons I was talking about with the spark There were opportunities missed against Pittsburgh. You had guys open for touchdowns There was two plays that we just flat missed that would have been touchdown passes That had you taken a shot at them and you missed them. So that's one of the reasons that desmond's getting the shot He's a he's a guy that can throw the ball Intermediately deep you and I watched him coming out He's got the ability to throw the ball in that intermediate deep area Maybe as well if not better than any of the young guys that came out So that's that's kind of bodes well for if some explosive plays I want to look at the other side of the football uh in in what new orleans is doing on the offensive side of the ball They struggled. Yep. Okay. They've turned the football over to the tune. I think 12 times they turn They're a minus 12 the giveaway takeaway ratio. I think they're second most turnovers in the league They're also the seventh most penalized team in the league This is a team that's struggling on their side of the football You think of alvin kamara and us in the run game They've run over the last five games for just 58 yards a game. What has been atlanta's bugaboo? Or or or deficit when it comes to looking at at the offense is their inability or Our defense is the ability to stop the run. Yep, right? And so you maybe you can extra my size some of those demons and and and stop the run game and force Them andie doll and these guys will throw the football. So That bodes well I think for the defensive side of the ball because you're gonna the young quarterback needs the other side of the ball To play well too. Yeah And new orleans is thinking the same thing We got to play better on the defensive side to help our guys out on offense But those are a couple things that stick out to me. They're now they can rush the passers still They're still they're 10th in the league in in sacks. I think 34 sacks on the year That's another that's a thing you're gonna have to combat Hopefully with run game short passing attack those kind of things That's kind of a quick thumbnail of what I've seen tape-wise Aren't you talked a few times this season about atlanta's need for more explosive plays And you just kind of touched on it like maybe this sets up well With new orleans thinking atlanta is going to try to run the football ball possession game Slow the game down for the young qb make sure that he's not stuck in third and 10 third and 12 third and 15 So maybe you get more man coverage. Maybe you get single high safety dj And there are a couple of options a couple of opportunities for him to hit a london downfield Somebody to make some of these explosive plays that have kind of been lacking throughout this season Yeah, no doubt about it I think those opportunities are going to be there and this is the reason why I think you like having ridder in this ball game because of what we talked about earlier having the confidence Having the ability to push the football down the field and the fact that this team knows For 11 straight games you rush for over a hundred yards So if you're coming to this game knowing a team is going to run the football Guess what you better be ready to stop the run. So that means here comes another hat into the box Okay, you got seven eight guys in the box now Well, you know, what's on the outside man coverage? And I like the fact that you have a guy in ridder who will take those chances I don't think he'll be gunshot at all to hey I got one on one on the outside with drake and I just got to give him a chance and that's what arts mentioned There are times where this season where we've had opportunities to give these guys just a chance Just to put it in the area and we haven't done that. So you have a guy like drake Who knows where cp's gonna line up? We know cp is the guy who can make a lot of plays on the outside as well So there are guys who can make plays on the on the perimeter and I think ridder's gonna do a good job Is giving these guys opportunities to make those throws But I think it's important where our mission early is when you have those opportunities You got to hit him and then when you have those chances And especially if it's early in the ball game, you're not so juiced and jacked up That you overthrow a guy by 10 15 yards because you juiced up So hopefully he can like ours mentioned sell himself down especially early in the ball game because they're gonna say All right, we're gonna force this young puck to to beat us with his arm. We want to see him do it Oh, yeah, we heard he's got a good arm. We've heard he's done his great stuff in college But this is a different league. Let's see him go do it versus this competition and see if okay We stopped the run game Can this guy go back and beat us with his arm? Let me preface this comment by saying that every team in the nfl presents challenges and it's difficult to win In the nfl However, I would also say that desmond ridder and the falcons. They're not going up against the philadelphia eagles this week They're not going up against the 49ers defense this week. They're not facing the buffalo bills They're facing a saint's team. That's four and nine That's three and four at home this season So they have not been dominant and they're coming off a game Their last game that they were up 16 to three midway through the fourth quarter and ended up losing 17 to 16 So they're not a team. That's necessarily in the greatest frame of mind either Right, so it's a good situation that leads me into my next conversation Is desmond ridder going on the road to face a divisional opponent with playoffs actually still within reach It's gonna most likely need to be as a division winner Because if you start looking at wild card There's a lot of other teams that have better records and a better divisional record for tiebreakers But dave Getting winning this division with a game against tamp at the end of the season is not completely out of reach It starts with it this week. They're gonna have to like this is one of the you you always talk about in broadcasting Is this a do or die? Is this a win? Yes, this is you have to win this game this week if you want to have Any possibility at the post season at the end of the year, but there's still a chance Yeah, and it couldn't laid it out any better rack. This is it must win scenario is something It's a cliche. We like to use division game late in the season in december With you with you jockeying with a couple of teams. It's a must-win situation You have to go win on the road in new orleans not easy place to go win rivalry game We've talked about all that kind of stuff. So I think it's any question. There's no reason to diminish the importance of the game I think that's great. I love the importance of the football game I think it gives you even another insight into what the young kid could be Potentially as you move forward an impactful game in december that a lot of your hopes are riding on all your hopes are riding Yeah, I mean probably not a better test site for a guy And still looking for that spark. I know that people want to keep saying well We need to see what he looks like we're we're all talking about how it's an opportunity to go win something And I think that's the perfect scenario to maybe take a look at your young quarterback Yeah, uh and guys listen you want to take a look at your quarterback You want to see if he is the future of the franchise you drafted it in the third rounds That means you thought really highly of them, but I went back to that point dj because at the end of the day These players these coaches you gain job security in the nfl by one thing Winning yeah, right like arthur smith. That's his job His job. Yes is to call plays to get people in the right position, but he has to win games That's what every coach in the nfl's job is if you don't win games, you're gone And these guys want to stay they want to prove to themselves to their coaching staff to the fan base that they're the right guy for the job So you make a change like this and you hope that all of your evaluation through the kid through the pre-jaff process and watching tape Starts to pay off. He's got some experience as far as watching tape.  Yeah, the Falcons are in a unique unique Place where they're still playing for the next season, which is the playoffs and coming into this season Nobody gave this organization a chance to say that in december They would be playing meaningful football and now you make a change Now you have guys who still believe there's an opportunity to go win ball games You still got guys who believe in this team guys are still fighting So there's still a lot to play for and like you mentioned winning ball games is what this league is all about And it doesn't matter if you know, you're a son Evans who played a tons of football in this league Or you're dead in the red again your first start The goal is the same and they're going to rally behind him because at the end of the day All you want to do is a win a game you want to go into You want to go into New Orleans and have a chance to win the ball in the end of the day I think that's what matters the most Is regardless of who's in there I think they will have faith in him and you got to realize he's been going against this defense All year long. He's been a scout team guy. So the defense understands what they're getting this guy So they know more than anybody else Going into this new all his games. What number four is going to be like when he steps on the field I'll tell you what it tastes good guys I've won in this building as a starter. It's tastes good So I'm hoping Des can get his I like a smile right there They walk and assuming they haven't changed it the walk from the visitor's locker room back Through the field up to the tunnel to the bus and then the flight back home is good after a saint victory No question. It's good, right? You walk right down the middle of that field Hey fellas, great job breaking it down this week. There you got it folks Desmond Ritter the new starting quarterback for the Atlanta Falcons Hopefully we broke it down for you as best as possible We'll be able to break it down more next week after we actually see some on field regular season action of the young fella Arts brings a dub back man. We try to get a dub man. Let's go, babe You want to uh, you want to win your way in the hearts of falcons fans go beat the saints No You'll get some people on your side real quick Thanks so much for watching the falcons audible presented by AT&T continue to like subscribe and review Spotify iTunes Atlanta Falcons dot com Um all the different avenues that you get your podcast content We appreciate you for joining us and we hope you join us next week as we break down Desmond Ritter Atlanta Falcons New Orleans Saints and everything leading up for the rest of december for DJ Shockley and Dave Archer I'm Derek wrackley. Thanks so much everyone. Have a great day


What's going on everyone? Sam here with late in sports cards. We are ripping 22 Penini Daunras Optic Baseball Hobby for Gary A. So good luck here Gary. Yeah, I think Forest is right. I think it's just for group breaks only. That's what I would have thought. I would have thought all I want for Christmas is you by Mariah Carey, but I feel like that's too recent to be the highest grossing of all time. Yeah, but that song gets played over and over. And over. T-Swift. Holiday song. Blue Christmas by Elvis. Tim Anderson Hollow. Marcello Meyer rated prospect. Yeah, I will. It'll go tonight for sure, Anthony. Yeah. There's not a super long queue. Kyle Schwarber on the Black Stars. That is 18 out of 149. Josiah Gray on the Lights Out Hollow. Mythical Cedric Mullins. Josiah Gray, Wanda Franco, Hollow, Mythical. Jacob DeGrom Hollow. Jason Dominguez rated prospect. Assuming nobody's got it yet, Mike. There's Gavin Sheets on the rated rookie autograph on guard for the White Sox. Brandon Marsh. Gotcha, gotcha, gotcha. Brandon Marsh. Gotcha, gotcha, gotcha. Oh, I didn't see that. My bad, my bad, my bad. That one goes to Brian Reynolds. This is apparently going to get a half a trillion dollars in free agency. Jasmine Cormack. Diamond Kings, Brandon Lau. Is that an already Jake Schur jersey? Yep. Yep. That's an already Jake Schur jersey. So the file there finds O'Neill Cruz rated rookie. Jason Dominguez, Hollow. Rated prospect. No idea, man. That is Jasmine Cormack, 94 out of 100. Nice one there for the Chasmanian Devil for the Astros. Chainsaw Devil. Only two artists sell over a billion records. Yeah, it's got to be the Beatles. Honestly, I want to say Drake. Like, that's stupid, but I want to say Drake. Splash is Carlos Correa. That's the DMV inside of it, good lord. Beatles, yeah. Brandon Marsh. Hollow the rookies. Mike Schraub. I think who else would've sold a billion? Rolling Stones, that's a good one. That is Blue Velocity. Bryce Harper, 27 out of 35. Jared Durant. Prince, that's a good one. Wander rookie. Javi Baez. Pink Velocity, Xander Bogarts. Michael Jackson. 249. Michael Jackson's a good guess too. Shohei. Williams, Hollow, Gabriel Arias. And Yuri Perez. That'll do it for your break there. Congratulations, congrats on your hits, buddy. Pretty awesome. Got them right out, see you man.