Thank you. And I think people can hear me. I'm pretty sure they can. Odds are they can hear me.  Hi, I'm Erica. That's my husband Jeff and he is going to paint an amazing portrait. Well, he says he's going to try, but we know. Don't we all know? Well, that's true. Usually you do black and white with a pop of color rather than just two colors. It would make me super nervous. Everyone's coming in saying happy birthday. I'm down. Thank you everybody for the happy birthday wishes. Hello, hello everybody. I hope you're all having an awesome Monday. Hope it wasn't too Monday of a Monday. You know what I mean? Oh, bubba, you want to back up? Almost every comment. It's just happy birthday. You want to come back up here? To be fair, we did not go live on your birthday. Die at the table. Do we just become best friends? So, I know you're in a zone, but if someone asked me a question, can I ask you or are you doing muted? You're very not a monster. So, my favorite colors are on the canvas. What's that? Victoria Thornton. Dig in the last name. ATG. Jerry, getting ready for a big storm? That sounds no fun. I hope everything's okay. So question is, do you always do, do you always do detail with pencil first? Or do you do detail with airbrush? I used to do, I used to start on a white canvas. I would do this reference drawing as light as possible. Unless it's like a really dark area, really wouldn't matter. But you couldn't really do these lines because the pencil, it would just get darker because I use a transparent color. So you had to, you know, do it really light. With this, this is going to be very loose. And obviously two different colors. These colors are going to be a lot darker than this. They're both kind of transparent, but it's going to be enough to cover up these lines. And I'm not going to mind if their lines show because it'll just give it more detail. Do I love the sketch lines that you, when you do portrait and you can see the pencil line still. And how are you doing? Long time no see. How we been? This piece looks amazing already. I wish I could draw. Like Jeff, he is amazing. I use a projector. I'm not afraid to let people know that. Nobody should ever be afraid to let people know if they use a projector. I'm not good at proportion. Proportionizing. Why not? Why make it look kind of off? And that's what you want it to look like. I don't care. I like it to look right. I like it to look. If I had to, 100%, I would try. I've drawn a face. I've drawn portraits before without the projector. The thing is, remember this pencil for this side. It's so difficult to get proportions right. It takes so long to do. Why not just get your basic lines where you want them to be with a projector? It's just so much easier to me. Also, didn't Da Vinci invent a projector and use it? A lot of the old masters used projectors. Hey, Tiffany. What's up, Julie? Logan? Susan Paula? So many fam. Thank you guys for coming in and seeing what we're arting today. Today it is portrait. If you're interested in this or any other pieces that we've done, or if you want to commission, shoot me a message through the website, artisttilldeath.com. Send me a message on here, our cell numbers on our website as well. You can also shoot me a DM here on Facebook, or Instagram, or Snapchat, or TikTok, or threads, or probably LinkedIn. I'm everywhere. Tiffany says, I agree on a projector is just another tool. To me, it's no different than using a ruler.  I'm glad you're getting to art again, Erin. The pups are adorable and congrats on getting married. Thank you. Thank you. We're loving it. Life is the same now that we're married, except for I'm having to jump through every hoop ever to get my name changed, because I live in a state that's different from our driver's license. Long story. Such long story. Hello, Lois says, happy birthday, Jeff. So many happy birthdays. Happy birthday to you. Normally I don't use white because it makes it look very cartoony. But since this is already somebody's artwork, it's kind of cartoony to me. I super love the white highlights already. They're so subtle. Just to kind of, if the paint goes over it, it kind of makes it lighter. And I just, when there is white, when there's highlight, you just don't paint there. But if there's some sort of white reference, then it's a little easier. And it kind of, it kind of advances what you're doing. So you kind of see it already, you know, you kind of get that idea of, oh yeah, I like that. I like how it looks with this extra little oomph of brightness in there. You know, it just makes sense, because if you're shading in areas with charcoal for shadows, why wouldn't you shade in highlighted areas? So Julie asks, I'm dying to know what paints Jeff uses in his airbrush. I got one back in April for my birthday, but not sure if I can just water down my acrylics. Can you guys hear him already, by the way? Grabbing some paints to show you. So, Golden has an airbrush paint. You can use this with airbrush, you can use it with paintbrush, whatever. It's very bright, very, very thin for airbrush. It's perfect for airbrush. High flow acrylics, golden high flow acrylics. A lot of people were using that stuff in like acrylic pours anyways. So you may already have some just around. Good creation, Spill says, have birthday, Jeff.  I agree. I hope they, I hope that. So I'm going to start with, with this teal color and what I'm going to do, hopefully you can hear me over the airbrush. I'm just going to go in where there's dark. Areas, where it's just pretty much wherever you see some sort of dip or curve or shadow, I'm just going to hit that area. I'm not, I'm not going to go in and, you know, hit it hard. I'm just going to make it. It's another one of those things like I just did with this pencil. So now I can see where it's a little darker, a little more. I think I like to do that because I like to see the process of it actually coming more to life. And it's almost less work when you do something like this.  And this airbrush is so smooth that you can just layer it, layer it, and it'll just kind of go on very smoothly.  That's completely up to you. Can you guys hear Jeff better now? And I don't know if, like, this is not the same color as this background. This is paint, like. Oh my goodness, that one little, like, of, it just put it back. Like there's already. Like I said, I'm just doing darker areas just to kind of bring stuff forward basically. That makes sense. I feel like adding the shadows and highlights of the pencil also would get me, like, more excited to finish a piece because for me, if I'm working on something and it's not getting to what I have in my head soon enough, I get real bored with it. Do you ever find that? Yeah. And what I'm doing, like I said, I'm just doing it really light. And I'll come back with a hand stencil, like where it's a hard edge, like where the hair is and the cheekbone. I'll cover this side up and paint this way so that, you know, you get a good, nice, defined, what is that, distance, you know? So it does look like that's darker in the back of her cheek. Depth. Makes it pop, yeah, the depth. And then, especially with the eyes. Like I said, with airbrush paint, it's transparent. So it's very forgiving to the point of you just, you can put it down. And what I mean, it's very forgiving, like on film. Like you guys probably can't even see that, but it put it down. I couldn't even see it in person. Yeah. So don't, you know, that's why I always start really light. You can always add more. You can't take away. It's like resin. So Jerry wants to know what art school you went to. It's called Junior High and High School. And I did learn in math and English class how to draw. The old, the old learned to draw in math and English class line. Oh, that old story. Yeah. That's true, Susan. August babies have to celebrate each other. Hey toots. We miss you everywhere. Soon as I get bored and tend to never finish, too. I think that's a byproduct of our ADHD. Like, I mean, I think society today in general is very short attention span. But when you have ADD and ADHD, it's so much more intense. Not to downplay anybody else's impatience, but it's kind of ridiculous. I could go on a full long tangent about it, but not going to. Susan said you went to school hard knocks. Yeah, I don't like to say that. People say that, but effectively, yes, but he would never say it. Julie says, OMG, we went to the same art school. Jeff loves to say that he went to different schools together with people. And I think it's just the cutest way of saying something like that. Thank you for everyone that's watching. Please don't forget to leave your thumbs if you like the video, whether it's up or down, not bothered. Leave any requests you have down in the comment box, not the chat screen. And because I don't get notifications of what the suggestions are, so I can't go back and find them. Paula says that Pete's already looks awesome. Agreed. What's up, Rocky? I'm glad you made a live today. It is airbrush not resin, but it's still going to be amazing. So that there squiggly thing that Jeff has is a stencil. I want to zoom you guys in so you can really see what he's doing. But if we're honest, I'm going to zone out and forget where he's at, what he's working on. So you guys may have to remind me to move the camera. To me, he says, I too learned how to draw in English class. TG says your stencil looks like a loose antler. This is so slippery. Just a few shadows has amazing impact. Agreed, Jenny. Also, how are you doing? Now, how long it would take me to paint what he has right there? We've been live for 17 minutes and 38 seconds. It would take 17 years and 38 months. No, it would. Dot com. Can you just do my eye shadow? You know, if I try to understand why you tell me that when you do it, just fine, babe. A lot of things I do just fine, but like it better when you help me. Carrie says it's not fair. He makes it look too easy. Agreed.   No, I wouldn't. This doesn't help my wall art clocks or tables, but you guys are awesome and I learned so much. You could add airbrush to your tables and clocks. Using stencils is really great for a lot of reasons. There's a lot of applications when you airbrush for stencils. One of them is that you could create an amazing marble finish using stencils and airbrush because you can mask off areas and get really hard lines and then kind of fade that out to be. Can we just do that one day? Can we just do airbrush marble one day? Because I feel like... I've never done it before though, right? Can we change whole game? Well, no we haven't, but if we can make marble with a fluid medium like resin and you used to do faux finishes and you're Mr. Master airbrush, that's my own title I have for him. He is a lot more modest. Why couldn't we do a demo on marble? Because ultimately all you would do is mask off an area, spray it like that subtle line that Jeff showed you guys how it doesn't take much and then shade it, pull the masking, do a drop shadow and then add a white highlight, marble. But it's definitely not that easy to explain without a demo, but I will, I'll do it, we'll do a demo. Always be careful with your stencils because remember just hit it light, take a look at it and if you like a little more you can just darken it back in because once it's on there you can really mess up a person's look. It could be a little bit too much and make it not even look like that person. Oh, you have another surgery next week? Well, I hope it goes well. I know it will, Jenny. Let's play a comment game. Comment something you can say both in the bedroom and in the art studio. What? It's Tudor. I'm going to take Jeff's turn. Oh my goodness, why is this so difficult? Oh, why is this so hard? Boom. Nailed it, crushed it, killed it. And just painting on canvas, it's so different than painting on a... The cradle board? Cradle board because it's just... Do you find that it's soaking up the paint? No, it's just moving, it's just this and then this support beam back here. Like it's right on this lip. So if I'm doing this, I don't realize I'm pushing it down and there's going to be a line right here if I don't be careful. Yeah, we've gotten spoiled with the cradle boards. By the way, no matter what artwork you're doing, you want to pour on something that's sturdy, won't dip in the middle, won't bend when you airbrush, get some of our cradle boards for all your art and needs. See what I mean, y'all teach me so much. We're happy to do it, Rashi. If you have any questions or requests, just let us know. This green is really not making me happy. Agreed, Julie. Hi guys, happy birthday Jeff. Do you use paint that is specifically designed for airbrushing or do you dilute acrylics? This is the paint I use called Golden High Flow Acrylic. It is specifically for airbrush. Did you say why you don't recommend watering down your... For one, it'll clog up your airbrush really bad and it won't be... It won't look like this at all. It won't be as vibrant because you are essentially watering down and already watered down paint. Airbrush paints are a lot more pigmented. They're less likely to... How do you say... It's less likely to... They're not going to crack or craze, but they may not flow exactly how you want them to and they can clog your airbrush. If you were going to use anything, I would go water, not even watercolor, like inks and dyes, not even dye. Inks, but then too, though, they're really pigmented and you got to be careful. I mean, airbrush paint isn't that expensive if you compare it to high quality, just tube acrylics. Well, that just made a mess. I've had that issue in the studio. This is amazing. You both are very talented. Just imagine if you do have kids, they'll be super talented. Find out one day, Jerry, but I'll tell you what. Jeff's son is not the biggest artist. He's 40. So you never know what's going to pop up. He's what? He's 40. Austin is 40? 40? Oh, I thought I was like 40. What? No. I don't know if it's because of her hair whispering the way it is or if it's because like it's aqua washed already, but she looks like she's a mermaid. But that also could be just me thinking. Everyone agrees with Jerry, saying me too. Morning, everyone. Love watching Jeff spray paint and airbrush. You can see the concentration. Such a talented man. Not watching him airbrush is one of my favorite things. I'm such a sand girl. So B, can you tell me about this? Oh, I'll do it. So right now he's using a stencil to get a hard line for that hair. And he has stencils of many shapes and sizes. And always be careful when you spray a heavy color that that's dry because this paint is really thin. So it takes a second for it to dry because you will scrape it because it's very thin. So on hand we have a low temperature heat gun for when we run into those situations where we need to like spot dry something really fast. All I use but Hobby Lobby here stops selling cradle boards. Well, Rocky, I don't know if you know this, but I too sell cradle board and I can get them done in any size, shape, thickness you want. I don't have the hookup with manufacturers that Hobby Lobby does, but I do run sales quite often. The particles in a regular acrylic are larger than those in high flow acrylic causing the airbrush to clog. I am not sure, Jerry. I think it's a digital renderer because when you look at it up close, it looks very AI or maybe something out of like appropriate. This? Yeah. I think it's like... Well, it's not signed. Yeah. I got it off Pinterest. We would gladly give credit to whoever did do the original piece. It's beautiful, but I think it is someone's AI vision. I'm only assuming that because it is not signed and when you look up up close to it, it looks very digitally created. It could have been done in something like Percreate or Adobe. No idea. However, if you really like that reference photo, I'm going to attempt a portrait in watercolor. And if it doesn't look like a pile of bacon, then I'll try to... A pile of bacon. That's the thing in my head that was furthest from a portrait of a woman's face. Really says it's really coming into life. I might have to watch this again in double speed. I'll see. I'll try to remember to download that video and hyperlapse it for youngs. It's like if you mixed Maleficent and the Little Mermaid together. A sped up short would be awesome. I don't know if I can condense it down to 60 seconds, but I can probably condense it. I don't know how long this is going to go. So who's to say? But I'll see if I can condense it down to maybe five minutes, depending on how long this will have. This eye is killing me. Like way too dark. Well, it looks awesome from here and on camera. Well, I'm going to have to like go in with a dark, like a, this is going to have to be more comical, comic bookish. I would watch any video for any length hyperlapse of this. Oh my God. So the left side is going to be all purpley. Or you're going to work purple into, I'm just asking because. Yeah, purple is the other side. Okay. I think I'm going to do this with a white, a really light color teal, but I'm going to, I saw this guy on Tik Tok do this. He didn't finish the eyes. And he started doing like lettering, but it faded into, I know he had to have used the same color as he was using with his paintbrush. And it just looked like the face was going up into like a filigree. Look, like it looked amazing. And I feel like I want to try to just come in with the, with the hair like that, but maybe do like letters. I don't know. And so, and this is just right now, this is just this dark part and all this is going to go darker. I don't know. I'll probably, we'll see. So bizarre, like I'd be, I'd be buying everybody like celebration drinks if I had that much that looks like that. In that right canvas, I'll buy you celebration water and shot of water. I know you do. So if you guys haven't subscribed, please do so. Also, I need more thumbs. This airbrush works a little bit better than that other one. Purple is just so nice. There you guys, if you can hear a whole bunch of painting in the background. I'm trying to keep this man busy. Still girl, you can't have that. Good enough for big girls. How fast does the airbrush paint dry? It dries pretty fast. I mean, it's just sometimes if you, especially on a canvas, a slicker canvas, if there's a hard edge, like with the stencil, you could scrape it just because it's so thin. You cannot have that mic, ma'am. She is trying to wrestle me with this mic. No, no. All right, don't get too high. Calm down. Such talent. You found a little balloon dog in the window. I want to stone that. So in terms of how fast it dries, if Jeff were to be switching out the color every time he was going to get a new one, so the time it takes him to pour the existing color back into the bottle, rinse the airbrush with water, it probably takes less than a minute. And his air brush, depending on the humidity that he already has down, is typically dry by then. She wants to go live too. She's always live in 100. If she had a YouTube channel, that would be the name of it, live in 100. I feel like if you didn't have a Burnett reference photo in the corner, people would be like, that's a great portrait. You know, whoever this person is or isn't, is gorgeous, so I would take it as a full compliment. You got your banana man. You see your banana man. It's a bananas. It is bananas. What's up, Julie? How are you doing today? Amazing, I hope. Hopefully it's not just a Monday, because the eye looks so much darker in the purple side than the aqua side. It almost looks like she has a whiteout contact. It looks very creepy and very cool. I'll take it, Paula. I'll take it. Have either of you ever done artwork or an advertising? So, I just did a digital piece for a company like last week. Jeff is done. Are you talking about digital work or IRL artwork? Because Jeff's done probably more things than I even am aware of. But he's done signage for a lot of companies. I did a commercial for... He did an Applebees commercial. But it wasn't like... I just did a half of a mural and then in the commercial I was just like acting like I was painting it. Were you really obsessive about the details of that? Because I know that when you watch commercials and people don't have paint on a paintbrush, you're like... You know, because I had another guy come in and help me do it. He was a graffiti artist. They wanted like more graffitious looks. And then I've had pieces of artwork used for someone else's business after the fact and had to send them a cease and desist. Do you remember that strip club in Austin? I used a lip piece for flyers and we had to send him a letter. Oh yeah. Sorry I'm listening to this. Jeff is so talented. Thank you, Julie. I completely concur. Paula, I appreciate. Jeff should do a painting of you as a mermaid. He has done... I have a couple of paintings in here of me but none I don't have a mermaid in. One day. I could see this art for a big cosmetic company. Send me their marketing information, Jerry. I would love to do like big time ad work. I hear that a lot of that's going to go to AI but I'll tell you what. AI still has no idea what they're doing with hands and my husband can draw a mean hand. Yeah, if I use a... Whatever. It still looks regular and doesn't have 14 fingers. What color of purple is Jeff using? Isn't it a nice shade? I threw them all away. I can't say that. I literally don't know how to say that word. It's the dioxin. Yeah. Canvas, come here. Dioxazine. Is that the way wrong? Samsonite. Thank you, Donna, for reminding people to leave me your thumbs. These lines are really messing with me on here. They're throwing you off because they're not part of the reference. What? Because they're lines. Yeah, because they're not part of... Yeah, and then so then I think it's just a piece of like, you know... Yeah. It's just... You think that was correct? Sweet. So you guys know when you do like a poor painting, you get really honed in on an area of the piece sometimes. That's very much like how I imagine it is for when Jeff airbrushes, like he sees blinders style in an area and if something he's painting doesn't match his reference, then like I think his brain misfires and much like mine would because Jeff works off of reference, which I wish I did better. I could see Matt Cosmetics using this artwork. Matt, if you're watching, what's up? Contact my manager. Is that what the people say for booking inquiries? Well, you should reach out to me because I'm the me and the management. Kathy Garza, happy birthday Jeff. Thank you. And this is gorgeous. I added the inflection, but that's what she said. Have your peeps call my peeps, right? I just want to paint as good as he does. I know it just takes like a lot of patience and repetition and practice. I guess I could give up sleeping more and then do that. Uh, who is this gorgeous lady? It is. Where is the circle template? It is what I believe to be a digital piece of artwork, but also, but also give me a second. I wish I had a darker version of this color. Drop some purple in it. That's the problem when you, when you use a transparent color, they don't, it doesn't get darker. Well, it's darker, but it'll never be the solid dark as a, you know, obviously a black. Right. You can layer them, but. I don't imagine only so much. Here's this, but it is not what you were looking for. No, it should work. That iris size is similar. I think it's under that thing that you're, I think, I thought so too, but I don't, I will find it. So yeah, I no idea who the reference is of or where the reference truly came from. Jeff found the image on Pinterest. It did not have an artist handle. It was just shared as inspiration and there is no signature. I think it's, I think it's AI. I think it's a like digitally generated piece just based on the looseness of it, but I'll see if I can find it. I'll do a reverse image search and see if I can find it. Jeff, I have a question. Would it have been easier to do the face of this lady and then do the all over color afterwards?   So then they stay white. With this area here, you want to try to do it in between the eyelashes because you want to keep those eyelashes there. And it's great because I'm just barely scraping back down to this color of the paint. Normally you'd be scraping down to white, but since it's this background, the color that's coming through makes it look a little bit more natural. Yeah. Because if you looked at your skin, it's not just whatever your skin color is. There's like tonal difference. That's why I don't like to use white. I like to scrape it back down to whatever color the canvas is. I'd imagine that's a lot of the feeling that airbrush, not airbrush. What does it tattoo people have? They don't like, it's almost taboo to use too much white. It's just that it looks better to just show the skin. Have a skin break. Yeah. So Julie did ask, would it have been easier to do the face and then do the all over color afterwards? So do you want me to answer that, Bea? You want, would it have been easier to do the portrait and then do all of your background color streaks? No, not over this. Like you would paint over all this airbrush. Airbrush paint is like super, like if a spot of water got on here, it would take it, it would take it away. Canvas is trying to get Bowie to play. So the reason why it wouldn't work the other way around is because Jeff is using the application of the background painting. He's using that to accentuate the portrait that's on top of it. He wants those lines to show through. He wants the tonal differences to show through. And if you were going to do this afterwards, it'd be a lot more difficult, I mean, with what we use because I guess you could do a watercolor wash, but you wouldn't get such straighted level lines. If you watch a lot of, a lot of guys do a tonal color, they'll draw it on and then just paint the color. Let it dry and then add your darker, darker, darker because it's kind of light. Like you don't paint a heavy, dark color over and you wouldn't be able to see your lines. So you could do that, but then you would have to go in and do all your detail and unless that's how you wanted it to look and you do that. Jeff's rendition is a hundred times more appealing. Well, thank you, Paula. Julie said, totally makes sense. What's up, Megan? How are you doing today? I know you think too much of the light or white highlights or whatever reads as cartoony, but I just love the glow that it gives. Well, I still have to darken some areas then. So this is kind of, what this does is it brings back, it brings back those highlights to where you can see them and not paint in that area as well. And this is like killing me right here. I should have brought that down more darker. If you run into a situation where you don't like it, can you just scrape it away and re-airbrush it? That's not a good, like, that wouldn't be good because what I'm doing here, if you try to scrape away just a color like where it's at, you literally will, unless your paints are really opaque and you can just paint over that and you won't see it, airbrush is a whole different thing. Makes sense. Like, you really, you don't want to scrape anything away except for, you know, what you're intending to. No, ma'am. Come here. Come on. If you guys hear me giggle and I'm listening to a podcast in my ear. Leave them alone. The big girl's too big now. She can hop over the couch.  This reference, this painting, whatever this is, doesn't have any highlights, any eyes. And I, I prefer to put them in there. Come on, bubba. Be sweet, canvas. Are you going to do prints of this piece? Oh, I don't even know. I don't know how it's going to look after I'm done. I don't know. If the piece turns out to be something Jeff likes, he will do prints.  And that's just his process. But I'm loving how it's looking and I hope he does finish it. And I forgot, I can, you can use eraser for, for stuff like this. Eraser is normally a little bit more, it's not so much. I guess it depends on your eraser because I have an eraser, like a pen eraser. This is very coarse. And I could, I'll see if I can do this better. You can't really tell on, you have to push, you can't even see that. But it did perfect. With a, with a cradle board, you could, it's more noticeable. Yeah, you probably won't be able to tell because it's not going to erase back down to white. Well, yeah. And this is giving, like it's literally giving, like I'm stretching out the canvas, which I don't. Oh, you can see that. See it there. But it's, it's, it's a little bit softer. So you can have more of a, a gradual, instead of such a hard, you know, that's what I want right there. Bedroom saying, studio saying, it's crazy because you can still see that bridge shading right here. I was like, what? It's like that.  Um, yeah. Have you ever sliced your canvas? One time. How many? One time I've done it once. Oh, I thought you said a ton of times. I know you, you get to, you get to know exactly how, how hard to scratch. Now, if you use a cradle board, it's a little different. But then at the same time, you don't want to, you don't want to scratch all the way down to the board. Then it'll be a completely different color and then it will ruin your whole painting.  Make it cohesive. I think that would be nice. Have you ever done a relief style piece? Like you essentially just like put charcoal on an entire sheet of whatever you're working on and then you just erase is the underpainting acrylics. Yeah. Yes. He used tube acrylics, just really cheap ones. I think they're by Arteza, not that Arteza is super cheap, but it is more affordable than a lot of other paints. And he just kind of painted back and forth until it was blended. Showing the brushes. Brushes are right there on the thing. I did it one time on a live. Yeah. I don't know how many people are going to get mad at me for. Oh, you don't have to take just, I would have just showed it to him.  But I do believe we have a video of that process somewhere on the tube of you. He has a cute little giggle. Does anyone have any questions on airbrush, acrylics, relief artwork? Relief artwork? You're doing relief right now. Or scruffy dough? I just basically, and I have this saying where it's paint what you see is basically just scrape what you see is even if you don't think, I've always said this to people. If you don't think it matters, still do it because it definitely will make a big difference. That's what I always tell people. If you want to take your artwork to a whole another level, do what you don't think matters. If you think I don't have to put that there, do it because it will definitely matter. Even if people don't see it, you'll see it. Other artists will see it. People that pay attention to detail will see it. Bye, TG. Thank you for the hour. Julie wants to know what you're listening to that's making you a giggle. His giggle is so contagious. It's a podcast called Bad Friends. Bobby Lee and Andrew Santino. It's not for everybody. We'll just say that. They definitely push them boundaries. They're comics. They're not shop comics, but they're just not concerned that much. You know what I mean? It's a whole woke thing. They're just old school comics that know what community comedy is and what people are just being funny. So a lot of times he'll listen to stand up or podcast or EDM. Lee Reynolds says happy birthday. It's my birthday too. Happy birthday, Lee. Thank you very much, y'all. Julie says I like the David Spade Dana Carvey podcast. I bet that's hilarious. Oh yeah. I think I just subscribed to them. What podcast do you guys usually listen to or stand up comedians if you feel like sharing? No pressure. No pressure.  I'm getting too much into this white. I know you're going to end up covering half of that with your dark. But it looks so good. All of this matters. Like doing this to the eyebrow. Like just doing some of these lines. You may have to move that up if you're on an eyebrow. And then you go back over it. It just gives it more depth. It just gives it more like that. I have been very on top of zooming in on the areas you're working on. So I just barely, barely scraping just enough to show an eyebrow.  What's up, JJ? Matt Reif is your favorite right now. Oh man. I don't know if I have his, but I always watch all his little clips. Pablo Francisco is funny. I like when he does the old school movie intros. I'm not sure I know who Pablo Francisco is, but I'm going to have to check him out. He's old school. He has a voice. He used to do a voice thing. Baron of Botox. It's true crime. Listen. I listen to true crime stuff 24 hours out of the day. This is where you really have to be careful using doing hair. Always keep this flat. I don't recommend doing this, but I think it's fun. It looks so good when you do that, though. What is Jeff doing right now? Kind of reminds me of scratchboard art. It looks fantastic. It's, it's kind of the same. It's just like normally you would do this pretty much during, you're doing the hair so that you can make it more transparent. You know, there's hair underneath. And then at the very end, when you want to get those little wisps that are over something that You love true crime. That's what you are to listen. Okay. So I've been playing with an idea of doing a paint and crime or a paint and cult or a paint and mystery video. But I didn't know if that's something that you guys would even be interested in, where I would tell you guys about a true crime or cult or mystery case that I have been studying researching and binging. I don't know if that's something you would want to because I already get enough feedback where people are just upset. I don't talk enough about what like my art process that I'm too chatty outside of the art. So I didn't know if that is something that you guys would be interested in. Like right now I've been like super into Lucy Lethie in Australia. Wait, no, in the UK. What's the other lady's name in Australia I've been following lately. So now's when you kind of want to use this more for the dark areas detailed because you've done all this work to it and you want these dark parts to get a little bit darker.  So your hand stencils are, you know, I think they're really important. They're not, you know, getting it super dark.  I need to have this reference over here. Always keep your reference close. Her name is Erin, something. Anyway, she's in Australia.  Julie says, did you follow the Murdoch murders girl? I could tell you so much about the Murdoch families just because of how deep I get into a story. And then I want to know everything. I want to know all the things. I want to know what's not like popular knowledge. I want to know what's mainstream, a lot darker. You need what to be a lot darker? That's the good thing about doing this is you want to, you can darken it like, but this airbrush is driving me insane. It's not like allowing me to do like really tiny stuff here. Jeff, do you ever do airbrush booths at fairs, festival craft shows? I used to do that in a mall and in flea markets, but I would never. And that is a whole different ballgame. Whole different ballgame to do when you were doing the, when you had a booth in the mall. How a booth? It was a shop in the mall. But yes, sometimes he will paint live though. He'll airbrush live. Like on Labor Day, we're going to be doing airbrush hats live at Labor Day pool party at an establishment called the Lorenzo here in Dallas. If you're in the area, hit us up. Come find us. You're going to be listening to the one about the Ramsey girl. I really wish they would have done a better job with that crime scene. I feel like the police there super goofed. If you have any questions about Jean Benet Ramsey, I don't know everything obviously wasn't there, but a demo homework. Evelyn says happy birthday, Jeff. Thank you. That okay. That, that one's different. Like I can't decide if he wanted to hurt them because they, like is he an incel? Did he dislike them because he like tried to hit on one of them? Are you talking to me? No. Did he murder them because he wanted to see if he'd get away with it because he's going to school and has studied? I don't know. I feel like I'm just adding paint where paint doesn't need to be because this is just not getting dark enough for me and this looks pretty deppy on camera. Emily Debaker is a full genius. She reminds me a lot of Jen, our mod, Jen. She has very the same or similar type of like affect and verbiage. Very similar. So what I'll probably do is I'll get this paint at a little bit of maybe like purple just because I'm using purple to this side. Hey. I know it's over here somewhere and I think it's under that. I guess another another thing too. I'm not used to painting with colors like this and this I'm used to doing portraits with this. And in black and white.  Paint. No one watching is upset about how this piece is going. I also watch the behavior panel if you're interested at all in like body language and interrogation tells these guys are amazing. That's pretty awesome Paula. Right Julie says I think it was the latter who's obsessed with it and thought he knew how to do it better than other serial killers. But like you think you would have known how many people lived there because he did so many drive-bys of the place. So it's not that he didn't know that there were like two more people that lived in the house regularly. And if that one roommate opened the door and essentially watched him walk out for you know a number of seconds. I don't know. I don't know how he didn't know that there were other people in the house. I'm just excited for like all the info to come out. Are you like Chase? Chase is fun. I'm going to try to just use a brush for who are moving on to paint brush. Well just this. I probably should have done this first which normally I don't like to do but but with you you know using these paints. What kind of paint brush are you using? Just a little detail brush. I was going to say liner. Okay the detail brush. The behavior panel stuck in my head now. Julie. I think probably Scott's my least favorite on the behavior panel. Mainly because he always goes laughs and Ollie ever says is well you guys got it all but they all are very specialized in what they know. Very talented group of people. Well I don't know Julie. Idaho murderers you know still alive in custody. Maybe he'll try to play a game. Hannibal Lecter.  You know what I mean. JJ says it's one thing to draw well or airbrush well it's a whole other ball game to do it all well. Jeff has skills. Thank you JJ. Great he does all the things super well. This one is on campus which Jeff is not the most thrilled about because it keeps blowing but. I should have just done this the first. Now I don't want to do the other side. Well well I just want to start using like a paint pen and like doing like fun stuff and. But you always get like too wild when you start doing. It's a different color. You can't even see it on camera. I could see how that would be my eye. Julie says follow your gut. Jeff paints like sultry bedroom eyes like nobody's business. It's not the same color either. I never stick with the plan. I really like that color that's like in the middle of where the purple and aqua are. Like where those two shades are coming together. It's nice. Got another person asking about prints of this one. Possibly sticking with the plan is hard. I feel like the longer it goes to finish a piece the more risky it is that you can go off track. You know what I mean. Which isn't always necessarily a bad thing. But then again it's 50-50 on if you flip the script on your plan and you just kind of go rogue. Either it's going to be more awesome than you thought it was or you're going to be mad at yourself for not sticking with it. However that being said I feel like even if it doesn't go how you want it to go I feel like you could work a piece long enough to bring it back to tolerable. Not at all either. Oh I do. I don't I don't I just like doing stuff than add to this and Julie says I'm ADHD so it's hard to not follow my thoughts and stay with what I know I should do if that makes sense. Julie we're very much on that same page with you. Hey this is not working right. Even actual airbrush paint can kind of clog up an airbrush a little on it being if it were acrylic paint. That looks so good. My battery's down to 10% children. I plug my phone in while we're doing this but the mics are plugged into it. Oh yeah if he doesn't finish it I'm claiming it and I'm going to add my style to it. Andrew Santino always talks over Bobby like he goes let me talk to us okay and then he starts it over again and he interrupts him. Evelyn and your granddaughter is gorgeous but having met you in person I already know that she would be. She's a wrestler. Why that's like that. Where where that have you been come from? Oh did you charge your yeah.  Oh she's a wrestler for WWE. What? Evelyn's granddaughter is a wrestler for WWE and she looks like this person that you're painting. Did she have a wrestle in Dallas? I go watch her. I was. That is a lovely accent purple. See I'd rather this be like a paint like a... What do you guys think about that pop of bright purple? I love it. I think I just have this up too high. Do you want me to turn your air down? No. I mean if we're honest purple's my favorite color so you could really have painted just a pile of bacon and I'd be like yep I love it. Yeah the pinkish purple is so nice. That eye right the eye. It's not giving me that I think I have it turned up too much. So now it looks like there's like pops of neon somewhere like there's a purple light hitting her. Love it. Yes. Yes. I don't like that at all. I think my problem is like it's getting too sci-fi-y. It's a purple and blue portrait. You know that's not what I was wanting to know. Well you're the only one that doesn't like it. If you don't like it I don't know how you like it or don't like it. Take a break. Yeah where's the... What big girl. You can't have this mic. Well my phone's dying anyway so do you want to take take five and then I'll time lapse the rest of it when you want to finish it or are you going to work on it now? When I do something like this I don't I don't never know what it's gonna look like and I want to do stuff through it and then having you know an audience is difficult because I can't say or do you know different it's a different hope for the different thing. Right well I'm down to five percent so you got like five minutes of I'm just saying five minutes of having an audience. Jeff is his own worst critic. I mean aren't we all it's absurdly gorgeous I agree. I have seen the new CP Sparkles. I have some I have some but I'm waiting on my stock for the shop before I show them to you guys. I mean it's like an aerosol glitter but a mica. Oh no I thought you were talking about those like the pump sparkles that they just got. All right you guys I think we're taking a break here for the day. I'm hungry. I know he's probably hungry and my battery's about to die but if he decides to do more work on it then I will film for you guys and I'll post I'll post whatever he decides to do with it promise swear. So thank you guys for all of you staying tuned in so long. Evelyn I have some of her the color passion like fine sparkle floros. Send me a message. Give me a message. So thank you guys all for seeing what we're up to today. I super love this piece and I'm glad you guys do too. If you have requests of something you want us to art next time leave us a comment down in the description but till then you kind of want another because you never know what someone's going through and always remember we do the test so you don't have to and it makes Bowie happy when you guys come in and say hi not right blah blah. You're getting green this week. Yes and we are. And big girl 28 whole pounds over there. All right you guys have an awesome evening. We'll see you guys tomorrow at two o'clock central. Get all your cradle boards and resin stuffs from our site artisaldeth.com and we'll see you guys tomorrow. Bye. He said bye.


Okay, hi everyone thought I would quickly jump on we just had this statement announcement come out from the FOMC and I wanted to share my ladders my trading screens to talk you through it So I'm looking at the NASDAQ 100 here and we have moved quite sharply higher on the back of these latest comments as they've come out So a couple of things they've not hiked rates There was a very very small outside chance that they might have done So if they were really panicked about inflation and they thought that the employment situation was really heading in the right direction Sooner rather than later. They've kind of gone halfway there And that's much more in keeping with market expectations And that is the fact that they've said that it will soon be appropriate to raise the federal funds rates soon And that's very much in keeping with what general consensus was was that gives the hint towards a march hike So the outside prospect of going immediately is not there They are hinting though that they will hike rates more in the future We're going forward now a couple of the other comments They said was the balance sheet shrinking to start after Rake hikes commence largely in keeping with what we were expecting they'll complete their monthly bond buying taper in early March Again as per the timelines. They said it will US economies continue to improve but pandemic is weighing on Activities so a slightly dovish comment there initially here in the Nasdaq. We've seen prices Jettison higher quite aggressively and a lot of that I think is down to the fact that markets were leaning in their positioning in a very hawkish manner Given what's been happening and creating this anxiety Over-yield since the beginning of this year and it's really pressured Stocks in general but in particular tech growth related names and hence the reason why a bit of a short-term initial knee jerk relief I would kind of classify it in terms of this initial move here that we've seen in the Nasdaq Just pivoting over and have a look at some of the other charts quickly. You can see here on the left That's the Nasdaq ladder here. So still firing off pretty rapid at the moment gold Bit of two-way price action there's nothing particularly here that has been surprising and so you've had two-way price action initially blip higher the fact that there wasn't an Initial overtly hawkish element within this and so we popped higher and then we've come back down again And we're pretty much where we were training prior to the announcement You can see respecting that relative range and that's largely what happened in the currency markets Initial blip hiring euro dollar on the back of dollar Weakness initially, but the dollar is re-strengthening now a touch and that is pressuring euro dollar a little bit So worth keeping an eye on that previous intraday low. We printed there down at 128 112 82 excuse me as far as t-notes are concerned. Yeah, it's starting to see a little bit of downside But very moderate you would say given what actually has occurred because in if anything This is just in keeping with what the Fed have been communicating through various Fed speeches from drone pound His colleagues towards a slight pivot towards becoming more aggressive with their rate-hiking cycle So yeah, we'll continue to stay tuned, but all fairly in line with what we were expecting Going into this event So one of the other quite interesting comments here was the committee expects to reducing the size of the Federal Reserve's balance sheet Will commence after the process of increasing the target range for the federal funds rate has begun The committee intends to reduce the Fed security holdings over time in a predictable manner Primarily by adjusting the amounts we invested a principal payments and so forth So yeah, it's it's what really that we were looking for which was this idea of them Kind of moving towards a more hawkish direction with policy It's just that markets were leaning quite far in that direction Almost over exacerbated by some of the market react or movement that we've seen both earlier this week and also last week That has seen lights of the Nasdaq of course and the S&P 500 move into official correction territory So I'd say really at the moment. Yeah, not surprising. I don't think to see equities Liking this and moving in a positive fashion And the rest of the other asset classes are relatively unchanged because it's really being the equity space That's been the focal point given the type of market speed that we've seen of this downward movement We've had of late I mean if I just pop this onto a 90-minute candlestick on the Nasdaq you can see really the direction of travel Here going all the way back to the 13th of the month This really was as the market has been well I say the 13th of the month look at where we were at the beginning of the year and look where we are at the moment so from a Percentage point of view if I just bring up my my currency tool here from where we were trading on the fourth of the year To where we were trading literally just the other day in fact on Monday. We're down about 17 and a quarter percent in the Nasdaq. So I think unsurprising You know if you follow our newsletter If you don't sign up amplify me.com forward slash Market hi for maker. It's exactly what we were talking about this idea of not that the Fed were going to come out and be Sensation or say anything untoward But because of the way the markets were priced There could have been potential for some upside in equities and that's what we're seeing just materialize at the moment short-term relief that there wasn't a step further that they've gone and then the other asset class is much Lessor reactive given that again, it's it's pretty much in line with what we were seeing or what the Fed was saying Okay, don't forget then that we're gonna have to press conference for Jerome Powell Just in a moment and of course everyone's going to be kind of looking to pressure him on more detail around this shrinkage of the balance sheet Timing what would be the composition and speed of that type of move that could be integral then to the second potential Kind of catalyst for a subsequent market move here. So looking after the press conference. I'll keep you updated Okay, just checking back in on the charts and the equity index futures now We've gone 13 minutes past the initial statement have already pulled back and that's pretty much Replicated across every asset class. So now I've got your dollar top left cable here in the Dow future on the right Everything's reverted back to nearly all asset classes are training back to point zero of where they were scratch from prior to the release So one could argue at least at this point still press conference pending that the Fed have done a relatively good job at keeping any Market impact contained They've really executed on what their forward guidance and communication going into there before the blackout period was suggesting and So yeah, we look to the press conference really for any added detail anything else But so far not too much of a great surprise, but still much to play for Again, I'll jump back on when the press conference gets underway Press conference still yet to start but I thought I'd quickly make a comment on an interesting tweet that I saw from a macro strategist and He was talking about or mentioning the idea the Senate panel yesterday announced there to hold a Third of February hearing on Raskin Cook and Jefferson and these are the new candidates potentially to fill the empty slots on the Fed and There's a very good chance that Bidens and these selections are fed doves so much more of the idea of pushing back against an acceleration of things like Shrinking the balance sheet and more faster rate rises. They could actually be in by the FMC meeting Obviously, this would need to go through lots of congressionary approval and things of that nature But the next March meeting is not until the 16th So there's a little bit of time to run there by the time of which is a really important meeting for the Fed Because of course, that's when their next summary of economic projections is out And so we get the new dot plot and other economic forecasting But also that's when they're going to lift rates for the first time and obviously by then we'd be looking for much More explicit information about then what they're going to do with the balance sheet thereafter Of course, there will be lots of communication in between those meetings But yeah an interesting observation to be aware of the Fed could be equipped with other Fed doves Which could move the conversation a little bit around This idea of balance sheet tightening Just back to the charts momentarily press conference will start any moment But as you can see from the charts broadly back to where they were resting before the release So xing out that gyration in price now, it's about waiting for the press conference to begin This really is part of the art of trying to navigate one of these major Intra-day kind of events is that it's very you've got to be very I guess disciplined in looking for opportunity And as you saw in those ladders when I first shared they were jumping all over the place So it's super important to really Strategize have your scenarios built in advance of time looking to identify then more of an outlying situation and Taking advantage of that materialized and what we saw really was not enough of a deviation away of what markets were expecting So although there was a momentary move It was so whipsaw and price action would have been very hard to execute over that If you were ever interested to know what does this actually look like on a Bloomberg terminal when the news breaks This is what it would look like as headlines So typically then they will drop a whole batch of comments But keep some major ones at the top and subsequently it's almost like a first in first out type Reactions, so let me just pivot my screen So these would be the Bloomberg headlines that dropped in the top three as you can see kind of here I like this what we call the stickies and so markets will react to those those first as we heard earlier Will be appropriate to raise rates soon as opposed to concluding early March actually shrinking to start after rate hikes commence Just thought I had to give a shout-out to the Fed website. This is the holding music waiting for the audio from the press conference to start so Feeling nice and peaceful now waiting for the main event to hit Should just be coming on now Okay, the way the press conference typically works is he Will reading open statement and then that you normally takes about 10 10 12 minutes And then they'll go into a Q&A the first questions in the Q&A are often the most Important than the ones that mark is the most sensitive to So keeping our wits about us now and we'll look at the charts and looking out for any comments on the balance sheet power now beginning Maximum employment and price stability Today in support of these goals the federal market Okay, I'll keep you posted if he says anything Okay, one thing that's quite interesting that he said here is the Omicron is expected to drop off rapidly And that should then have a subsequent impact in the economy to become kind of active again So that would be slightly leaning a hawk's direction However, he did balance that out was saying that it's still something that they're monitoring at this point in time Few more important points to add here He said the improvement in the labor market has been wide spread and also said inflation remains well above our long-run goal We are seeing the US tenure yields touch on their highest levels at the moment So high yields and starting to see a little bit of pressure coming in the equity index futures power also said higher inflation now Spread more broadly a lot of this is not new information But certainly is a slightly more on the hawkish side. So seeing a little bit reversal. This is the Dow future These are very small moves in reading in context But coming back down toward a near-term level support from this afternoon Which was the relative highs that we saw in the APAC sessions are keeping an eye there 34 257 in the Dow the Nasdaq's also reverted course from that initial Statement release so where we bliped higher. We're now trading a little bit back toward where we were Earlier again looking at the R1 in the futures and that low in the afternoon as an air of support on the downside So a little bit of a move lower t-notes as you can see in the bottom right hand corner. So yields and dollar An equities all moving a little bit lower So this would be indicative now of a little bit more of a hawkish takeaway from what we've he's just been saying here About the labor market about what's happening with Omicron and also the inflation situation So as yields move up Subsequent dollar strength is starting to weigh on some of these currency pairs a euro dollar You can see here now challenging that early afternoon low that we printed cable following suit again all driven by Strength in the dollar the Dixie now at session highs and the dollar index is now training up one third of 1% Okay, he's just concluding the opening statement And he said that they have not made decisions on the timing and pace of shrinking the balance sheet Most would probably take that as quite a dovish comment And the reason for that is that people were assuming that they'd already progressed so far enough that that could happen Very soon the fact that they're still yet to determine a lot of the parameters on the timing and pace Means then they're basically keeping their options open and and that has delayed then Aggressive pricing and expectations the market has had so you can see here immediately the dollar pulled back Euro dollar has sprung back up here quite aggressively. That's reflected in cable Nasdaq has also bounced exactly on that comment So in any of that initial weakness there as he was speaking as quickly reversed on that comment as the 10 year Still remaining lower, but that downward move on that push hiring yields has just stopped on the back of that latest comment So again pal said the Fed has yet to decide how and when the balance sheet will be reduced. That's a big comment Okay, as he takes questions, we are seeing continued fluctuation here Equity FX markets, but we are seeing yield still remain at their higher levels and Gold also worth just keeping an eye on here now as we just retest down around that initial volatility low that we printed If we break down here in gold, I'm just having a look here at next levels of interest So 1823 you can see here was the top that we saw Towards the back end of or middle and back end of last week any breakdown of there could trade quite quickly More heavy down to that spot of those brief highs We had back on the 18th and before the breakout up that we saw back on the 19th So as you can see here straight through 23, so to expect quite a quick run here as you're seeing down to 1820 Beyond that point probably I'll be keeping on 15 and then down towards the low that we saw back on the 18th So yeah continuation gold You can see it should be a synchronized move really if yields are moving consistently and we're seeing gold move lower You would be looking for further dollar appreciation and you are starting to see that a little bit now You're a dollar despite that quick bounce on the balance sheet comment. What power has said here is Doesn't rule out raising rates at every FMC meeting So just to reiterate powers just said he does not rule out Raising rates at every FMC meeting That's a bit of a bit of a shocker there in terms of on the hawkish side and that's what's instigating now This renewed move in yields. So yields you can see here. Teenage just flew off the charts there on that comment And that's that's quite a big one and that's gonna promote then weakness in gold and the dollar pairs as the dollars gonna really kick on from here Most likely so then as that can equities probably will not like that comment either So you can see FX now trading with a little bit more weight We've just broken through the intraday and yesterday's low as the Fed kind of Push off this idea that look we're gonna hike four times if they're gonna hike every meeting Of course that leaves lots of options further down the line for for subsequent meetings beyond just doing the fall And just for the record there are as you can see here is 8 FMC meetings in a given year The fact that we've already had this one we're anticipating the hike in March that leaves seven of course remaining meetings So when he made that comment comes in the context of Nearly every meeting could be live then and hence then this kind of hawkish reaction that we we've just seen Yeah, ever since that comment Everything started to really pick up a bit of pace here So the dollar index is now trading up at around 0.5% just bringing the Nasdaq and gold back in on the on the ladders to see some of the market volatility here coming through on the Tape you can see quite heavy selling pressure now starting to pick up a bit of momentum in the Nasdaq As it breaks through that previous low and the R1 on the futures So just looking to potentially open up a bit of a deeper move here down to that load that we printed Earlier in the morning when Europe came into the market really to hold that type of short-term short position would want to see gold and T-notes continuing to remain Kind of in terms of the yield play yields remain bid so a bit of more continuation of that to just give that greater conviction of that move So yeah, Nasdaq still trading a little heavy here you can see it's an under pressure Let's just keep it up on the screen for a moment And obviously it was that comment there that the power said about not raising not ruling out raising rates at every meeting It's kind of sparked this latest move And the the Nasdaq being the one to kind of watch over the major three US indices given the sensitivity to the yielding rate Environment particularly for those tech and growth names. Okay, we're still in the Q&A at the moment One of the guys from Royce is asking a question But a good take here that I've seen which I think is absolutely on point is the power has twice made the case for tightening faster than in the last Cycle i.e. That's more than every other meeting without Explicitly endorsing it. So this is the kind of nuanced nature of Fed Communication it's kind of hinting towards the faster tightening cycle without Indorsing it to the point you're committed to it So certainly has come as a bit of a surprise, but we'll continue to stay tuned Okay, so just want to really wrap things up the Q&A still ongoing But I think for the purpose of just kind of understanding really what a Fed announcement looks like this was a pretty good example So a lot of two-way price action and this initially it was almost like a relief So nasdaq as we saw equities moved higher dollar initially blip lower that was supportive of say Things like the currency pairs and also for gold futures now the predominant reason for that was because really of the markets overarching hawkish expectations about how it's positioned for the Fed they did come through they've they've not changed interest rates So there was a obviously a minor chance of that happening very unlikely that didn't happen But they've kind of hinted towards the necessary statement changes that they're going to hike rates and the press conference really does legitimize that idea that rates will rise in March as far as the balance sheet was concerned really lack of details if anything They've still yet to determine the kind of timing and how exactly they're going to do that They said that they're going to give more information at the appropriate time They're also going to discuss that in more detail at the next meeting But then the shocker kind of came towards the end was power did not rule out raising rates at every meeting and That does then include seven meetings now for the rest of this year and that was a little bit more of a surprise that had Continued the yield move that we were seeing so overall that probably left a part was the standout I would say everything else was largely in fitting with the Fed forward guidance communication going into the event So overall at least for now, we'll see what this looks like later on, but I've done this as it was happening Stocks are down yields are up and the dollar is firmer. So the currency pairs down Stocks down gold down t-notes down This is all from a policy perspective Towards then the Fed is serious about tackling inflation the labor market is there Omicron isn't providing the type of risks that now deteriorate from the economic activity in the future all things remaining equal They did say they'd be data dependent and so the risks are there that at the moment This is a staging meeting for the rate lift in March, but they could go further They haven't said that they will they haven't committed But that's on the table and that's why we've had what I would call a moderate hawkish reaction in the initial aftermath So again, don't forget to like and subscribe to the channel hugely appreciate it If you're new here more videos like this coming out soon. I did a really great Conversation with a very senior portfolio manager earlier today. I'm gonna share that tomorrow on the channel. So stay tuned. All right Take care


I like to talk to you about the idea of aim and alignment. Aim is what you do with the club base. Alignment is what you do with your body. I've got this super cool alignment shirt to help you see that. So I'm going to aim the club base at my target. And many times we think it's where our feet are aligned but watch my shoulders. Are they parallel to my feet? Are they closed or open? Very critical. It often, many people do this with driver, is when they play the ball ahead of center, which is how we play our driver, they tend to move their center forward. Well, this alignment stick, look what it shows. My shoulders are very across the line open, which likely makes my arm swing to the same thing. That's a big cause for a slice. So super important to pay attention to my body alignment, especially my upper body. I hope that's a good tip for you because it's really important.


Good afternoon everyone. I must say that we had a very insightful panel discussion just before this session. A lot of points were covered, you know, panelists spoke about behavior, you know, there were discussions around scale of CTV in India and measurement was also spoken about. So, with me coming from Nielsen, in this session which I will be covering over the next 30 minutes or so, I will try and touch up on and give our perspective of where CTV stands today and how do we see this medium grow in India in times to come. There are total three sections that, you know, we have put together in this presentation. In the first session, I will be talking about the rise of CTV in the US and we really believe it is important because in times to come, some of the patterns and insights that we see in the US would end up emerging in India as well. The second session is where I would like all of us to take a step back, zoom out and look at where the CTV stack up today vis-à-vis the entire digital ecosystem. I think even in the earlier panel and some of the other sessions, people have touched upon the scale of CTV itself, whether it's large enough, meaningful enough. So, that's what I'll cover in that session. And the third one being measurement. A lot of clients, leading advertisers, agencies that I've been speaking with in the market over the last one year, they are curious about this medium, but at the same time, they want us to help them decode this medium better so that they can take data-driven decision, they can invest more on this medium. So, with that, I'll get started with the first section, which is essentially the rise of connected TV that we see in the US as on date. Now, this is a very telling slide, if you see. And let's focus on the chart on the left-hand side. So, what we see already happening in the US today is close to 85% of US households have at least one TV connected device. So, talk from a reach perspective, talk from a scale perspective. In a very short span of time, CTV has really become very big in the US. So, on the left-hand side, like I said, we are talking about scale and potential reach of the medium that we're already seeing in the US, and that's huge. What's even more interesting is the trend that we are seeing, and we have called out on the right-hand side of the slide, as you can see, which is over a period of time, the number of households in the US who are cutting out cable and satellite boxes and relying on consumption of TV content solely through broadband connection has increased many folds. So, that's a 14x increase that we have seen from just 2.5% households back in September 2014 to about 35.5% households as on January 23. So, CTV has exploded in the US for sure. While we are talking about reach, scale in the US, it's also important for us to understand what's happening from a viewership perspective, what's happening from a usage perspective, what's happening from an engagement perspective when it comes to television in the US. And for this, Nielsen every month has been releasing what we call as the gauge. I'm sure many of you in this room may have already seen some of our reports in the past, but for those who are not aware about it, gauge essentially gives a snapshot of TV usage in the US, and we break it down by streaming, broadcast cable and any other activity that people would be indulging on television. On the slide, we have put out March 23 numbers, so these are the latest numbers. And what you see here is that in the US right now, over one-third of viewership or usage that's happening on television is already driven by streaming. So, that's how big streaming has become on television in the US. That's followed by cable at 31%, broadcast at 23% and balance is 12% with others. For those who are curious about what constitutes others, essentially it'll include activities like, let's say, DVD playback, or if someone is doing audio streaming on their television set, or even for that matter gaming or any other such activity. So, streaming already is huge, even from a consumption perspective in the US. And on the right-hand side, what we have done is again, extremely important for marketers. It's good to know that, you know, there are so many, you know, CTVs in the market, there is so much engagement that's happening. Everyone is curious to know where is that engagement happening? Where are people really spending their time? Which are the platforms which is garnering a large share of content consumption? So, as of now in the US, of that 34.1% that you see for streaming, 7.8% is the largest share which YouTube main has and that's followed by 7.3% with Netflix. Then you have Hulu, Prime Video, Disney and others which follow. So, while streaming is definitely on the rise in the US, it's important to also look at how things have changed over a span of time. So, this is the trend data that we have put together. And what you would observe here is that back in July 2022, a little less than a year from now, streaming share within television was about 31.5%. That's actually expanded to 34.1% as on March 2023. And a lot of that share has actually been taken away from cable in the US. On the right-hand side, we have a similar chart which has share for different platforms. In the recent months, if you look at it, the shares are fairly consistent. YouTube main still leads the chart with about a 7.8% share followed by Netflix, 7.3%. But in the last three to four months, what we are also seeing is some meaningful viewership that's happening on some of the other emerging platforms in the US. And all the data which I showcased on the earlier slides, as you can imagine, is possible only through data partnerships and some deep integrations that we have managed to forge in the US. So, these are some of the valuable partners with whom we work very closely. So, you have Samsung ads, you have YouTube, you have Hulu, Roku, you have Amazon who work with us with whom we have integrations. And all these partners are also open from a transparency perspective to ensure that ecosystem is aware of what's happening within CTV, what's happening within streaming, what content are people watching, and over a period of time that helps entire industry scale from an advertising perspective. Coming back to India, and that's important for us to also look at what's happening in India, what does the digital landscape in India really look like, and where does really CTV fit within the entire scheme of things? We recently released our own internet estimate report for the market. Some of you may have come across our reports as well. And as on that in India, we have over 720 million active internet users. That's huge. Over the last couple of years, a lot of these growth in internet adoption in India, what we have seen is has been driven by higher internet penetration amongst women audiences. A lot of this growth is also driven by higher penetration within rural audiences in India. A lot of this growth is also interestingly being driven by people in lower social economic strata of the society. So it's bringing about a more inclusive society within digital, if you will. And you know, in a lot of our discussions that I've been in this industry for long enough, I remember there were times when there was a huge gender bias or gender skew when we looked at digital at one point in time, it was like 80-20. It's really heartening to see that over the last couple of years that gap has really bridged. Today, within that 720 million audience that we are talking about, 58% still a skew, but much better than what it was maybe five, six years back. 58% of the audience that we share is with male audience, while Balanced 305 million active internet users in India are females. The other data point and a very strong positive story for India is rural, how quickly everyone is slashing on to digital, is engaging with the medium, is consuming content, is making payments, is shopping online, and there is scale as well. So today out of 720 million active internet users that we see in the market, a lion's share of that is actually coming from rural India. So 425 million out of 720 million are active internet users from rural India. Having said that, when we look from our internet penetration perspective, rural still lacks urban. So about 48.4% of rural India is right now on internet as compared to urban, which taxed at up 62.6%. Now, whichever way you look at it, whether glass is half full or half empty, there is still enough and more headroom for growth both in urban as well as rural India and this number will only increase in times to come. Since morning, we have been talking about CTV, we have been talking about streaming, we have been talking about content. What we all know is that India is a very content hungry market, be it movies, be it shows, be it web series, we love watching our content. And from that perspective, it was no surprise that when we look at top activities that people indulge in online, video is right at the top. So video is the most sought after activity on internet in India today. And then you have other activities like social networking, video calling obviously has picked up in a big way during and post COVID as well, and that trend has not changed. And then you have others like audio streaming, playing games, making online payments, e-commerce. So these are the top activities that we see with video right at the top. Now while all this engagement is happening, we also have to be realistic in terms of seeing where is this engagement really coming from. And all said and done, today still smartphone is the king when it comes from a device perspective, which people are using and leveraging from a connectivity standpoint. So today our estimate says there are over 425 million smartphone connected users in the market. And when we look at connected TV in India, from a household perspective, there are about 18 to 22 million households who are CTV enabled and are consuming content on their CTV. There's a lot more data about these households that we have. But for you, we have also put a snapshot of what do these households represent today. Some of it logically may sound obvious. These are households which are affluent. They come from top eight metros. These households are those which are over indexed on digital activities like online shopping, grocery shopping, making online payments, e-commerce and likewise. In times to come, obviously as CTV expansion happens, there would be a change in the profile of these households, as we will see. Now if you remember in the earlier section, I spoke about the gauge that we released in the US. And I also spoke about how large CTV has become in the US. So there's already a scale that we have in the US. And it was but obvious for us to also look at what's the kind of usage or viewership that's happening on television in the US. In India, like I mentioned on the earlier slide, while CTV is growing, smartphones still leads the market with 425 million devices which are connected. And hence, what we have tried to do is give you a gauge-like chart for smartphone in India. We recognize that in times to come, as this CTV ecosystem evolves in India, as it scales in India, we would look at doing similar partnerships just like we have in the US and create a similar chart for India market as well. Now till such time, let's look at what's happening in the smartphone ecosystem and some of these patterns may again start emerging and what we may end up seeing on CTV as well.  Come Feb 23, this time has increased to four hours and 21 minutes, which means there's been an expansion of one hour of time in user's life. So we all have 24 hours. Within that, there is that one hour of additional window of opportunity which marketers have today on smartphone to engage and reach out to their relevant consumers. On the right hand side, what we have done is we have given you a breakup of what do these people do on their smartphone every single day, right? And a lot of us may not even realize what we are doing. This is not a survey that we have done, but this is all passive tracking, passive measurement we are doing. Again, as you could have imagined, a lot of time is being spent consuming video content on smartphones. There is social networking, there is gaming, there is digital payment that's happening, but video still is very large on on smartphone. I think in times to come, it'll also be interesting to see, as CTV explodes in India, and I think in the earlier panel discussion as well, someone mentioned this, whether smartphone time spent engagement will continue to increase. If CTV becomes really big, will it actually take additional time from consumers life? Will it lead to a drop in time spent or linear TV, or will it lead to a drop in time on smartphone? So that's something that we'll have to watch out for. Now moving on to what's available for the industry today, when we look at digital advertising. And coincidentally, couple of days back, Nielsen also released our annual marketing report. For those of you who have not seen that report, I request you to visit Nielsen.com and try and get a copy for yourself. What I've done here is I've taken one chart from that report. And this is important because if we start with the headline of this chart, it says global ad budgets are leaning to CTV. So it goes without seeing this is what we are seeing across the globe across all regions and it's happening in APAC as well. Having said that there is a downside to this spends that's happening on CTV. And this is basis the feedback that we have received from leading global marketeers. And what they are very clearly called out is that at this stage, they don't yet view CTV to be as effective or more effective than some of the other established digital channels. So on the left hand side in the chart, if you look at it, it's a five point scale survey that we are done with leading global marketeers. And we have looked at the top two box, which is extremely effective and very effective. And we have ranked them based on the summation of the two. So if you see CTV right now, from perception perspective, based on the data that's available for marketeers, stacks up third from bottom and the established digital channels like video display, search stack up much, much higher. So what this also tells us is there is a need for measurement, there is a need for more empirical data that we need to take to marketeers to basically improve the efficiency and effectiveness of this medium so that they can take data driven decisions and invest even more going forward on CTV. So as on date in India, when we talk about reach measurement, given that there is a lot of scale that we already see on desktop and mobile and CTV is still the journey has just begun. There is a reach measurement that's available at a fairly granular level across a host of metrics, which is critical for clients. So for computer and mobile, you have metrics like tracked ads, unique audience reach, frequency and GRPs. We have been running the service for almost seven years now. For connected devices, we have rolled out tracked ads as a metric, but a lot of advertisers and agencies that we speak with, they also recognize that eventually what matters is reach, what matters is audiences. So in times to come, we would also be having similar metrics for CTV rolled out in India. This is a quick meta that we have put together based on all campaigns that we have measured on digital in the last year in 2022. And what we did is we looked at campaigns which stack up in the top quintile campaigns. And while for digital, we have been always talking about scale. What we are seeing is that from an investment perspective per campaign, if you look at it, the scale is still not there, irrespective of whether CTV is there or not scale on even desktop and mobile still is not very high. On an average today, when we look at top quintile campaigns, they are about 95 million impressions. And when we translate that to unique audience, it's about 26 million in target unique audiences that advertisers and agencies are reaching out to. The largest campaign that we have seen last year from an in target reach perspective was 201 million. So enough and more case for advertisers to scale up their spends on digital and have larger scale campaigns and larger volume campaigns going in. And that's actually better illustrated with this slide that I have here. So what we did as an exercise is we plotted a chart which had in target impressions, which is tractors getting served in the market. And on the y axis, we plotted in target reach that advertisers are getting today. Just to see if there is a saturation point which is creeping in much earlier within the campaign. What we find is that the scale of campaigns are definitely small. And that's why there's an absolute linear correlation that you see, which means clients can get a lot more reach from digital if they were to invest and have larger scale campaigns. What we also recognize is that, you know, larger reach will always come at a cost because the more you try to go for reach and chase reach through different platforms, your cost of inventory is bound to increase. And that's where ROI's could get impacted in a big way. So as a second exercise, what we did is we plotted the other chart that you see on the right hand side, which is comparing in target unique audiences that you are reaching out to versus ROI that we captured via MTA.  But if someone is chasing high reach without necessarily ensuring that your ads are seen by relevant people, you're bound to end up with lower ROI's, as is illustrated on the chart on the right hand side. Effectiveness, ROI measurement, you know, extremely important, something which a lot of leading advertisers in the market have been measuring for a very long time. And most of you would be aware that we have been talking about what is the kind of ROI that I get from TV? What is the kind of ROI that I get from digital? What is the kind of ROI that I get from print, radio, etc., etc., so that we could do some kind of a comparison and decide which is the best medium for us? Within digital, over the last few years, what we've also seen is ability to go more granular, which means today, marketeers are not looking at digital as a whole. But within digital, everyone is wanting to double click and say, okay, what's the kind of ROI that we're getting from different platforms? Within platforms, what's the kind of ROI that we're getting from different ad formats? What is the ROI for running video ads? What's the kind of ROI for running audio ads? What's the kind of ROI for running you know, display ads? And now, as we work with these leading marketeers and as they invest on CTV, CTV is an additional data point that's also getting plugged in so that very soon marketeers will start seeing what's the kind of ROI now CTV is garnering for them for taking that decision on where to spend and how much to spend going forward. This again for you is a meta analysis of all the MMM work that we have done. And what you see in the charts are essentially media and ROI numbers indexed to television. What stands out very clearly is digital as a medium has been delivering very high ROIs as compared to other media like print, like radio and OH. Talking about reach measurement on connected TV, like I mentioned earlier, there are certain base metrics, which is already available for desktop and mobile in the market. And it's but obvious that some of those metrics will continue to be rolled out in the near future for CTV as well. But there are certain additional metrics and factors that we all need to consider and be aware of when it comes to CTV and when we are looking at reach measurement to start with on the left hand side, very base metrics, like I mentioned, volume metrics, demographics, audiences, given that all those metrics need to be there. But unlike, let's say, the way we have been looking at mobile, which is more of a personalized device and a lot of content consumption and hence ad exposure could be happening one on one. When it comes to CTV, the behavior could be much different. People could be sitting with their family to consume content and in the process getting, you know, coming across ads on the CTV. And hence, co-viewing becomes a very important factor that needs to be established in the market. And it's important for us so that we can do personal level measurement using co-viewing factor. What we'll also be introducing very soon is a metric which is called as demo efficiency rates. On the next slide, I'll illustrate a bit more about it. But for us, you know, all said and done, for us, even as Nielsen, to roll out measurement for CTV, like I mentioned, what's already happening in the US, it will require a lot of data partnership and deep integrations. It will require user registration data. It will require a lot of tuning data for us to more accurately give a read of who are the audiences who are getting exposed to your ad on CTV. And once that gets established, we'll be at a stage where we can look at four screen cross media measurement, which is linear TV, CTV, computer and mobile. This is a quick example of the metrics that I spoke about on the earlier slide. So the first column essentially talks about tract ads. Eight tract ads as an example, uniquely identified as ABCDFGH. In reality, like I said, it's quite possible that on CTV, while one tract ad was served, there could be multiple people who could have got exposed to the ad. So eight tract ads served could have translated to actually ten tract ads being seen on the other side of the screen. And that's where demo efficiency rate is what we are defining, which is nothing but ten divided by that eight. Similarly, on target percentage or in target audience, like I said, it's extremely critical metric for a lot of marketeers out there because as demonstrated on the earlier slide, higher in target reach would translate into higher ROIs for them. And that's where on target percentage is something that advertisers, agencies are looking forward to measuring. Very simple math. In this example, there are seven tract ads which landed on the right audience out of ten tract ads served. So the on target percentage is 70%. And similarly, we can derive the efficiency rate for target demo as well. So netting out, you know, and with some closing points, essentially, CTVs, you know, right now I spoke about scale being 18 to 22 million. We believe in the next five years, it could touch about 100 million in India. CTV audiences are upscale, they're affluent, they come from top eight metros, they're over indexed on certain digital activities. CTV impressions, again, like I said, we are already doing that measurement in the market of all the impressions that we tracked in 2022, 10% of the impressions are getting served on CTV and that's bound to expand in times to come. From our marketing report, while CTV spends will continue to increase, marketeers need more empirical data. They need more data to get that confidence that this is the medium that I should be investing more and more on. And hence, proving the effectiveness of CTV is a big ask which is coming our way. Currently, there is no reliable factor to arrive at co-viewing that's happening in the market and it's extremely critical because CTV cannot be measured the way computer and mobile is getting measured and Anil San is working on creating that co-viewing factor for the market. ROI measurement already happening in the market, marketers are double-clicking on digital and now they're also wanting to know what's happening on CTV. In times to come, a lot of ROI based studies will reveal where does CTV stack up versus other digital media where does CTV for example stack up versus linear TV as well. So interesting times to see how that pans out. And finally, we recognize that getting reach measurement for the market is extremely critical for CTV. We are working on it. Stay tuned. You'll hopefully hear something from us soon. Thank you so much. Have a good rest of the evening.


In this presentation, we will discuss some introductory GIS concepts. We will go over a brief overview of what GIS is. Remember, GIS refers to geographic information system. We will also discuss an overview of the DHIS-2 GIS module. And then we will introduce some basic GIS terms. So what is GIS? So GIS stands for Geographic Information System. These systems allow you to store, analyze, and present spatial data. We will go through a couple different examples in this presentation. The DHIS-2 GIS differs from some full GIS suites. So why should we use it? Well, within the DHIS-2 GIS, we can map our health facilities and other resources. We can look at features such as accessibility, plan new clinics, and plan our different activities. The GIS application is also a nice complement to charts and tables for understanding your data. This also allows you to highlight data geographically for decision makers. In particular, the DHIS-2 GIS is ideal for agencies, departments, or organizations that are not using a full GIS suite. So one concept that we want to introduce when we're discussing GIS is the concept of layers. A GIS layer is a visual separation of mapped information according to its theme. Alternatively, we can think of this as a slice of the geographic reality in a particular area. Layers can be stacked on top of each other and combined into a single visual analysis. For example, we can start with a satellite image. And then we can add additional layers on top of this. This can be other features such as health facility locations or health data. We can also think of different slices of the geographic reality. For example, taking on certain land masses, then placing on rivers and lakes, next we put on the roads, etc. Let's take a look at some examples of layers within DHIS-2. This is what we refer to as a boundary layer within DHIS-2. This maps the boundary of a particular location within DHIS-2. We can see here that the districts of trading land have been mapped. This is an administrative layer referred to as the boundary layer in this case. We can then add in the facilities on top of this boundary layer. You can see the boundaries of the districts. Within those districts, we also have the different facility types that are available. That is considered an additional layer on top of the boundary layer. As another example, we have what we refer to as a thematic layer. These thematic layers allow us to visually represent our data on a map. We also have what we refer to as event layers. They allow us to visualize individual events on the map. For example, I can map individual malaria cases if I want to track them to their individual location. We can create combinations of these layers. In this example, I have a boundary layer, which shows my administrative boundaries of my districts. I then have the thematic layer, which shows the data of these districts. This is finally combined with the event layer, which is placed on top of both the thematic and the boundary layers. We can then look at all of this data together on the map. Let's also introduce some GIS terms that you should become familiar with. The first term we will refer to is features. These can be any of the geographical map objects. This can include such features such as a facility, a district, or a river on the map itself. We also have polygons. Polygons are a map feature that represent an area. For example, your administrative boundaries of your country, provinces, or districts. We also have point data. These are map features that represent coordinates. This could be, for example, a facility, a village, a case of a particular disease, etc. Lastly, we have spatial data. Spatial data is information that identifies the geographic location of different features. As an example, spatial data will define where the points lie on a map. So now that we've introduced some GIS concepts, as well as the DHIS2 GIS application, let's go ahead and show how we can use the DHIS2 GIS.


Operation Sunbird was an operation that took place in Southeast Asia and the Royal Canadian Mounted Police, including Interpol Ottawa, participated in. It was an operation that was focused on targeting the transnational travel of terrorists and organized crime figures and using the Interpol databases to screen and interrupt the travel to detect those fugitives that are wanted by the Interpol countries. Interpol Ottawa participated in Sunbird One and it was a great operation, gave us an opportunity to go abroad and work with our partner agencies and this year we were very pleased to also participate in Operation Sunbird Two. The difference between the two operations for us is that Operation Sunbird Two brought together all 10 participating countries from the ASEAN region and was another opportunity to work shoulder to shoulder with law enforcement in the region.


Hi everyone, Joe for jaskiescasebreaks.com with a pack of 2021 Panini Chronicles football hangar pack break number 54. We got eight hangar pack spots were given away and eight mixer spots were given away. That football mixer is full. Big thanks to this group for making it happen. We only sold 24 spots outright and we're given away the next eight spots, Kobe numbers. Let's roll it, randomize it, two and a five, seven times. One, two, three, four, five, six, and seven. So top eight after seven is going to be Patrick Travis, James, Kyle, Patrick, Michael, Travis and Ken. You got extra spots in the filler pack, so put little rooftops next to your name. You can differentiate it from your full spots, your outright spots. Now let's gather your names and randomize you a team. All teams are in. Let's do the pack break. Six and a five, 11 times for names and teams. One, two, three, 11th and final time. Six and a five, 11 times for the teams. One, two, three, and 11th and final time. Seahawks down to the Vikings. Duncan have you been playing the basketball? All right, here's the first half of the list right here. Second half of the list right over there. No trades in these filler packs. Let's just get into it. And the football mixer coming up in the next video after this, and then we might have time to squeeze in a short little break if you want to, but that football mixer might bring us to right, right to the end of the night, right at a good stopping point. Here's Devonta Smith rookie card, another Devonta Smith. He's pretty good. There's a Trey Lawrence rookie card, Trey Lance rookie card, and maybe he'll find a, is he going to find some work somewhere? Probably not. He's in Dallas. So he's kind of marinating behind Dak Prescott. Trevor Lawrence is pretty good. That one's going to go to Patrick and the Jaguars, a couple of Devonta Smith cards for Kenneth and the Eagles, the fly, Eagles fly. All right. Now let's flip back over here. Let's gather everybody's names, one through 32, third and final dice roll. It's going to be the top eight getting mixer spots after six, five and a one, six times. One, two, three, four, five and six. Now from nine through 32, sorry, Kyle, very close, just not quite, but nine through 32, ultimately sad times, appreciate everybody giving it a shot. After six, happy time for the top eight, you're in the next break. Matt is happy. So it's Kenneth, Kyle, Evan, Kenneth, Patrick, Chris and Kenneth. It's the top eight after six. I'm Joe. I'll see you in the next video.