Hey everybody JR here. Welcome. Welcome to Wednesday morning It is around 9 a.m. On Wednesday, and that's central daylight time I gotta get used to that I'm still so used to that specific time for all those years And I really want to throw a special thanks out to a lot of you guys who are regulars who have switched your time with me Heck, it's a two-hour difference Coming at you two hours earlier and man, I really appreciate you being here You have no idea, you know that support really means a lot. I really want to thank you for that And also I want to remind you and let me get over here. I've got it. I've got an iPad here I've got my laptop here, and I've got my phone over here, so I'm kind of going between all these different things here And I've got there's an ad running right now in my video, which is a good thing because that means I just made money So I just happen to notice that here But anyhow, if you haven't subscribed, please do so hit that subscribe button down there turn it from red to grey Don't forget to ring the bell turn all bell notifications here notified each and every time I go live Man, I'm glad to be here today. I'm super glad to be here today. I'm looking out over the yard You guys can't see it because I flipped this thing around But man, it's just a wonderful day. I feel healthy. I feel good. I don't have the illness which is nice But we do have a guy coming over though that does have it He's gonna be working on a garage floor, so I think I'm gonna leave him out there I'm gonna stay indoors is how I'm gonna do that, but we're getting it all Apoxied in there. We just moved in this new house and by the way today's subject is going to be how to warm up your email list And that is a brand new email list or maybe you have an email list. It's dead and you haven't worked it for a while So either way these methods are gonna work for you. I'll give you all the steps to it But anyhow when we moved into this house The garage actually was for my wife's cat. I'm allergic to cats And when we got here the garage floor, we had an epoxied with this design put out at all And they did a horrible job and they just did a horrible job It was all rough and bumpy and just it was some spots were dry and some spots were smooth And I mean if you tried to mop it you would shred a mop. It was just really bad So we're having to have that all redone. It's been six almost seven weeks now Since we moved in and it still is not fixed, but we're hoping next week I've gotten noticed this morning that the guy's gonna be coming and he's the one with COVID Whoops, I shouldn't say that he's the one with the illness. Okay. He's the one that's not feeling well And they say he was on his deathbed like a week ago and now he's coming over to work on a garage So I hope he doesn't bring any cooties with him. I really do. I don't want that but Bottom line is hopefully I'll get that done. That'll be the last stage because what we have now is she has some Geriatric cats. I mean they're all over a 13 years old probably and they're all staying in one bedroom in the house They don't get in the house because I've learned it to him We only have one small dog in the house and that's Kim And I some of the guys have seen Kim before But she's she's awesome. She's really awesome. Matter of fact Maybe when my wife gets up we can you know bring her in here You can you can meet Kim But anyhow, what I'd like to talk about is you warming up that email list This week has been a series of you building your business if you've been following along I'm not selling anything The day one was building your brand and day two was getting emails and now we're gonna have to warm up that email list so that we get People in the fold really in the fold. So I'm gonna go through a whole list of things now. Keep in mind Like I said, this can be used to Warm up a fresh email list or it can be used for an email list that you know You really haven't done anything with and you want to re warm it up. So You want to if you know if it's a list That you had that you hadn't been mailing to you need to reintroduce yourself because sometimes people will forget about you And remind them why they subscribed in the first place now if it's a new email list It's really simple. You just Introduce yourself and say hey, you know you subscribe to my list because and let's say it for example my survival food list Because you're looking ways for ways to protect yourself and your family and be prepared for any emergencies Disasters or anything that could go wrong. So that's the kind of stuff and I would tell them who I am I don't like to talk to an email list like a business. I like to talk to him as an individual So all my emails go out and you guys know this as JR. Hey, this is JR here. I'm talking to you.  I'll give you the link to it when we're done here today But with that software you can insert their name in there and you can say hey, this is JR with survival pay food I Then explain how you're gonna add value to their lives, you know throughout my emails I'm gonna show you tips tricks and secrets on how you can protect your home your family and yourself And you know be safe during any type of emergencies or anything like that. By the way your audio is really good today Thank you so much Paul. I've done a lot of tweaks And I'm gonna make it better as a matter of fact the I filmed yesterday. I filmed 12 videos. Oh my god. That was arduous. I had it's been a while since I filmed 12 in one day The previous week. I think I filmed four which wasn't much but I filmed 12 And I'm gonna change the camera. I'm gonna get a wide angle Lens on the camera so it'll show more of the room I think it'll have more detail because right now it looks kind of scrunched down, but the camera I'm using now Is one of those Logitech cameras that you know plugs into my computer And it's a it's a pretty good quality one, but it's not great And the one thing I did do today as I said it on high definition So hopefully you guys would be getting a little bit better picture I don't know so then what you want to do with your list after you've said hey, you know greetings You know, this is JR and tell them what they're gonna get let them know what you've been up to People love to hear about your life say, hey, you know, I've been working on a new freeze-dried line of foods But you know talking to different manufacturers and packaging companies.  Okay? So I let them know that and then I let them know some really great stuff that's gonna happen or it's gonna go on down the road and I may even offer them something free at that point the things you don't want to do is draw attention to the fact if you Haven't written them in a while. Don't say hey really. Sorry, but I've been real lazy and I haven't written in a while Yeah, don't do that. Just leave that out. They're gonna know you haven't written in a while You don't have to remind them of that, but if it's a new list, obviously, you would just leave that part out Don't make the reintroduction long and painful the first email that goes out to them Don't make it real long guys. This is just reintroducing or introducing yourself and Don't waffle about selling yourself. Okay, go ahead and let them know, you know what you do and what you've gotten all that good stuff So Here's an example of how not to do it. Okay, I'm gonna read an email to you. This is an example of how not to do it Hey Bob, I know it's been a while Since you've heard from me. I'm really sorry for the absence. I've had some health problems. My aunt Sally died Then my friend got fired from her job and her husband is on disability and they're in really tight buying right now And they need some help So I've been busy with other stuff too. So that's why I've been gone for a while. Will you forgive me? I'm really sorry. Oh I don't want to hear that. Do you want to hear that? No way? I want to hear that. Okay, so don't do stuff like that Don't write like that. Okay. So the next thing you want to do number two Um and understand when somebody writes or excuse me when somebody subscribes to your list They're doing it because they want to get something of value. They don't need more emails. They don't need more fluff They don't need the more bs being sent to them. Okay. They want something of value. So step two is give them something of value Uh, let's see here picture quality is really good too. Thank you paul. I appreciate that Um, so give them something of value. Okay one of the quickest way to re-engage people on your list is provide them Um And let them know that you're going to help them out. Okay Whether you're giving them tips or tricks or providing entertainment with a purpose You'll show then why they're getting to why they're going to look forward to getting your stuff and opening your emails because when they do They're going to get something value. Okay. Otherwise, there's no point. There's no point at all All right So things you should do things you should do give them a freebie a gold nugget of some sort Either within the email itself or through a link that they can click for immediate access Now I like the link and the reason I like a link is because you get them to do something Okay, you get them involved. They're more involved that way Um, and also you can tag them, you know, they were interested in my download on you know, five ways to make money Uh through seo, okay, whatever whatever it was and you can tag them So you've got one more piece of information about that individual So later on if you have a course that comes out on seo, you can look for all the people that are tagged With seo and you can send them an email and you know, those are going to be a good list So you can do that Next thing and guys don't forget. I'm constantly looking over here at your comments. So I love getting your comments I love getting your questions any suggestions you have put them in that chat section If you're watching this later on and it's no longer live Um, you can put it in the comment section below. I do come back through it and look at all that So the things you could give them are tips and tricks Okay tips and tricks you may want to jot some of these things down tips and tricks people love when you say I've got 10 tips or 10 tricks on how to make more money and e-commerce or whatever it is They're going to love it. Um, also complimentary service with no strings attached So maybe you have some service that you're going to provide but you're not selling them anything You're just going to provide them some free service. Um, that's a really good thing to do With the up and coming holiday season almost upon us, when do you start your holiday savings mailings? I'm actually going to be doing that's a good question paul and I was Literally not sleeping the day before last because I was running through my brain what I'm going to do for Thanksgiving I have a Thanksgiving mailer that I do and I run it for five days And maybe I'll share that with you guys and show you exactly what we do It's hugely profitable. It usually earns me six figures In five days, which which you know, I mean to me is pretty good So some of you it may not be a lot of money, but to me six figures in five days is pretty nice So I'll be running that and it'll have a countdown on it And I'll probably walk you guys through that and kind of show that to you The other thing you can do is special reports people like special reports. That's a cool thing If you have any type of printable graphics or helpful reminders That's another good one you can do Downloadable file of hacks That's a good one. Maybe you've got a short ebook. You could send that to them Ultimate I like this when you say ultimate step by step or ultimate quick start guides. Those are really good That's a good title for something. I also like quizzes. So if you have a fun quiz with immediate results tailored for them I just did one the other day For entrepreneurs. So if you didn't get that one, you know, you may want to check that out I probably will put that on my site at some point, but that's a really cool one Let's see what else A cheat sheet, you know, maybe you've got a little cheat sheet like a checklist thing to help them out Maybe you've got a resource list of different resources you use Down in the description of this video, you're going to see a resource list of like all the camera equipment and lighting Stuff that I have so you can click any of those things. I always had that for you Maybe you have a downloadable audio or a video That they can get and listen to at a later date. You'll watch at a later date Be genuine about your desire to serve. Okay, really really serve people. I think that's so super important That's kind of been my whole thing every day And I woke up today to see here James green. I delete 90% of emails with links. Okay, so he didn't like to click Hey, ty and what's going on?  Good morning y'all.  I mean, it's amazing how much taller he is in you Let's see here. So, yeah, that was that was a funny picture. I like that What length of an email is optimal if this is a policy's asking that question if this is a re-engagement or an engagement in other words This fresh list Or it's trying to re-engage the list. I like it really short really really short Because if you do this long drawn out thing on your first email, you're gonna wear them out I don't I don't really like super long drawn out emails. Anyhow, you get emails from me, you know, maybe they're, you know, 10 sentences of that That's about all I do, but I'm not saying that the long ones don't work. Some people love those long ones Personally, I don't like to read long ones Also explain how the freebie will help them. So if you are given a freebie Let them know how it's going to help them specifically Remind them that stuff like this is your specialty. This is what you do And hint that there's a whole lot more to come. Okay, so let them know there's more to come because otherwise they could unsubscribe If they think that's all I'm gonna get. Well, I'm done And promise and deliver a hot industry news updates new ways to do things new softwares anything like that Don't sell anything on this re-engagement or this first engagement The product is you. Okay, so you're giving up yourself and it's going to be free Don't give them crappy or misleading freebies No ebooks that are like two or three pages long. Okay, don't do that Don't especially don't do that Nothing that has any typos or errors or, you know, bad pictures in it Okay, don't don't make yourself look cheap and and Don't make it look like you don't put forth any effort because they're going to see that and they're going to say Well, I'm not going to learn anything from this person because they're lazy. They don't even do it right No freebies that has nothing to do with your service or their needs Okay, so don't you know if I'm if I'm teaching people how to prepare their homes and families for emergencies Don't send them a thing about best places to go fishing. Okay, that wouldn't make any sense whatsoever Okay, man, maybe a bite a little bit because they need food, but you get the point Nothing that's common knowledge That everybody can get like, you know, don't don't send them Um Oh shoot, uh, what is a homeland security report or something like that that they can go get from homeland security Don't do that. Don't send them anything that's super confusing or difficult if they see anything that's super confusing or difficult They're gonna think all your stuff is confusing and difficult. Um Make them give you loads of info, you know asking for their phone number address All that stuff. Don't do that. Okay. Don't make them give you a bunch of information They don't want to do we've recently added phone number to our opt-in forms, but it's not required And the only reason we add it is we never call you but every now and then I'll send a text like for my saturday training So I do have that on there Don't make it difficult to get the download. I mean make it as simple as possible now I don't even feel like I should have to say that But I do have to say that because some people make this stuff difficult. Let me get a sip here All right, let's see here. What do we got? Um, like two foot difference.  There's a pitch. She's got a picture of her husband. It's really kind of cool I like it. Um, hey my wife's a lot shorter than me too. She's like five feet and I'm like six six one So we've got a foot difference for what that's worth. Um James brings us right on get to the point fast. Yes. Yes. You know what james? I didn't say it exactly that way.  How are they going to get value from you? Um, you know at the beginning of all my videos at the beginning of this training today I tell you up front. This is what I'm going to talk about. This is what I'm going to do today And I do that for two reasons I do that to keep you around so that you'll listen But I also do it because if it's not what you're interested in I want to release you and let you go You know, if you say well, I don't care about reengaging a list I don't care about engaging the list if that's what you're going to talk about I could go do something else and I want to allow you to do that because I don't want to waste your time If that's not what you're interested in if you're interested in learning seo today. This is not the video for you I'm not talking about seo. So, you know, get to the point like james says get to the point Um, tyen says I love text reminders. That's good.  That's it and I usually do it like Yeah, maybe 15 minutes before I go live because you don't need a text from me a day two days prior to be doing something Uh, let's see correct four feet ten And he's six foot seven or eight. Yeah, that's I mean guys the picture It's amazing And they're both good-looking people. So it's really it's a cool-looking picture to look at Let's see paul says does kartra show if you're getting Opens of emails 100% They'll they'll show you how many opens you got paul. They'll show you how many clicks you got They'll show you what your revenue is on that email. I mean all the analytics are there That's why I like it because I can tell how well and you can you can do that with sequences So you can get analytics on an entire sequence. So let's say you sent out nine emails over three days You can tell what that sequence did for you So I I've got like profitable sequences of ones that aren't so profitable and in between ones and that's all due to kartra And kartra does all this for you. It's all automated. But the cool thing is, you know, I was talking to you about the Thanksgiving sequence that I use That earns me six figures and what I can do is I can just copy that sequence the entire sequence all the emails everything And I can just go in and change it for this year I have to change the links If i'm going to switch to a different landing page or different product or whatever. The other thing you can do is you can Use the same pages. Maybe you've got price changes in there stuff like that And you can just change the product that pops in there and the price changes But it makes it so easy because I don't have to write that whole sequence every year I can just, you know, copy it and do it and I probably should walk you guys through that So you can see that man. I love your questions guys. I love your comments guys I love that you're using this chat section And what this does when you do that and you ask this question somebody else may have said, oh, yeah I didn't realize it did that so you're helping somebody else out every time you put a question in there Every time you put a comment in there, you're actually helping another individual So don't just think of it as I'm getting my question answered think of it as You know, I'm I'm helping other people because you essentially really are I've had so many people say When you know, bob asked that question with jenny asked that question when james gave that comment That really helped me out because I didn't even know that or I didn't realize that or that was a question I had too. So that's really important I'd appreciate a text with a link to your live streams. I don't always get a reminder from youtube. Yeah Man, I'm so torn on that james because I don't want to wear people out if I was only If I was just doing my saturdays I don't mind texting people but I don't want to wear out text So if I do a live every single day and you get a text from me every single day And I know you appreciate it and you're cool. I'm loving to death james Some people are going to go. I don't want to get text from him every day And then they're going to you know unsubscribe and then I can't send them any text if I'm kind of You know, I'm kind of on the edge with that. I try to do the same thing with emails I don't want to overdo it. I don't want to bug you guys, but I want to get out to you Richard sent a hello from cancun. That's my buddy Richard. I've known Richard for Gosh, Richard. What's it been six years? I started doing meetups In san diego and he came in With zoos his dog. He has a beautiful dog And he sat and I did these live things in san diego and we recorded them and actually made a course out of it That is a ecom road. I believe it is ecom road is that course but Richard showed up there. We became friends I've seen him over the years. We meet up every now and then and now that i'm in texas Richard now that i'm in texas You're out in cancun. Richard is uh from houston texas. Uh, you probably got out of here because of the hurricane. I wouldn't I wouldn't doubt that Houston was kind of close to new orleans. So our step three guys.  Now james said earlier if he has a bunch of links, he'll delete the email and I get that Some people do but james likes getting text. Everybody's different There's no way to do this stuff to where everybody's happy all the time. I'm always going to have so many mad at me I'm always going to have somebody happy with me Uh, I get some of those beautiful emails I had one the other day where a person just complimented me up and down about how nice it was How well we packaged our canned meats and how much time we took to make sure that no damage was done to him I thought wow, that's really nice of them. That's a really cool thing to do it Uh, let's see. Hey, I'm opting for a text. Okay james. I got I got your vote Richard sent up What kind of dog do you have? I am much no kind of dog yet. He has a beautiful dog And he'll tell you I don't even know what that's a it's a really different looking dog Beautiful dog. I love that dog.  So You'll want to tie things together by promising to deliver more valuable content. Okay These steps are so important showing appreciation. You have to appreciate your audience guys I appreciate you so much these people that are on this call right now have taken time out of their day I mean, I mean you could do anything with your time. You could be anywhere. You could spend time with anybody So in doing so I you have to appreciate people, you know My goodness if they buy your product, they listen to you. They read your emails, whatever thank them for doing so so always do that showing appreciate and off showing appreciation and offering them instant access to a freebie with a clickable link Make it as exciting and easy as possible to get them to follow through on whatever it is You're asking them to do and be sure you know You want to keep in mind that a call to action doesn't have to be huge Something as simple as hit reply to let me know you got this. I mean you could even do that That's a call to action or click this link to download your free ebook. It is all it takes When signing off let them know that you'll be in touch again soon and sign off with a friendly goodbye I always say cheers jr cheers, you know, it's been a good experience with you. I like that You also want to include subscription setting adjustment or an unsubscribe link in a ps or similarly low key place now With kartra the software I use that's built into the email You don't have to do that, but I put that in here because some of you don't use kartra I have no idea why you don't Because you should be using kartra. I'll have a link in the description after this video But you can personalize them and try to reclaim your subscriber One last time so when they go to that page the thank you page for unsubscribing could be did you do this by accident? Would you like to resubscribe and you can have a subscribe button there? So that's pretty important Now there is a video I have here and it's on Let me see if I can show this but this one here is a hub spot unsubscribe video And I'm going to try to share my screen with you guys And I'm going to try to show this to you give me one second here because I think this is a pretty funny one And let me click it Okay, I got wait a second wait a second I'm going to get it and I want to play this video for you guys. Let me get over here real quick to stream yard because this this is an unsubscribe video that Hub spot did I think it's hilarious and I know you guys are going to like it to give me one second here Share screen I'm going to share my whole screen You guys should be able to see the screen Okay, and you'll be able to see it in just one second. Let me turn the volume up here Okay, the volume is pretty high. That'll be good.  That's fine I wanted to make sure you had the best marketing information available I mean you clicked on the emails, you know, I saw I know you clicked on them. I know what you clicked on Okay, that sounds kind of creepy.  Just forget that part There's a notification. I barely even I didn't even look for it. It popped up. It's definitely over It's just Remember when we had that webinar? Remember, you know, maybe if things were just a little maybe we could I could change I could change I'm gonna have to you don't need email. I mean, I'm on facebook. I'm on twitter Um, I'm on linkedin a fair bit. I mean we could be friends with with benefits, right? Okay, so I thought that was pretty good. I just stopped sharing this. I want to try to get back to my screen here Uh, where's my stream yard? There it is. Okay, so I'm back to my screen here So that's that's one of the things you can do now. Some people will say, uh, oops I did that by accident, you know, click here to resubscribe But that's a little video you can do so you could do this stuff with humor And what that is what that page is is when they unsubscribe it takes them to a page that says they unsubscribe And on that page you can put a video like that Which I think is hilarious and that may save you some unsubscribes So, you know, I would check that out. I would try to do that And you can do that in cartridge that can be all automated. So you don't have to worry about it All right, let me get back to my my list here. Excuse me of uh things And I think I was on my number four Let me see here. Give me one second guys number three There's the video I just showed you. Okay. Yes, uh, and a number four keep things warm and fuzzy I got a couple questions here tie in says cute Richard sent us says Sharpey is his dog. So he has a Sharpey Beautiful dog guys sweet loving beautiful dog But he has a Sharpey Is there a best day of the week to send this out? um Really when I'm doing a uh engagement email It it falls on whatever day of the week that they actually got on the list. So Um When somebody joins my list within an hour, they're going to get an engagement email Now if you're talking about doing a re-engagement to your list What you need to do is figure out what days they open your emails Now this is a little tricky And this is a little tricky because if you're sending all your emails on saturday and sunday Let's say you said all your emails on saturday and sunday. Guess what day of the week you're going to have the most opens Saturday and sunday, so If you're not sending emails every single day Even though carter will tell you your best open days, it'll show you statistics and charts and graphs and all that It is warped by the fact that those are the days you send the emails So of course you're going to have the most opens on those days. So that's something that is really Individual for a different business like my opens for jr. Fisher training are a whole lot different on different days And they are for survival cake food. They're just different um Richard says I'm headed to texas to do a road trip to dallas in a few days Then another great one to new york city great stuff today. I need to rewatch it. Okay. That's cool I appreciate that so keep things warm and fuzzy getting that initial email is just the first step If you're going to go through the trouble of re-engaging your list You're going to want to continue that engagement over and over Okay Some things that you should do is you want to kind of look at the big picture plan ahead get an idea of the Content that you want to share and if they can be broken down into a series people love series They like all the steps. They like getting through it take time To map out warm sequence to follow your initial email and schedule the delivery So it could look like, you know, you're going to have a re reintroduction email or an introduction email email if it's a new List and then the next one could be getting their input on topics That they'd like to hear about the future. How often they'd like to receive communications from you What formats they prefer? This can be Done as simple as setting up a short survey or requesting reply to schedule personal call. You can also do that Next thing you could update them on the latest industry trends of news You could plan and schedule other content and series based on certain topics You could reach out using release schedule That you can set up and maintain long term the things you should not do is email Unpredictably don't do that. You want to stay consistent how often you release content as well as when you release content I see a lot of email marketers do that. They get a burst of energy And all of a sudden for two weeks they're sending me emails every single day. They're not here for them for two months That's just weird. Don't do that guys Don't immediately jump into asking for favors or selling stuff to them. Don't do that They need to get more from you than you ever sell to them Um Send content that's all over the place or offers no value. Don't do that Make sure it's consistent. It makes sense. Don't assume that they stick around for the first few emails That they'll stick around forever because they won't people do unsubscribe. I have unsubscribes I have people that leave for whatever reason for whatever reason Uh in all your communications, you're going to want to make sure your content is well written Perceivable and confident Boost your credibility by delivering on promises and staying in touch Now, I know several internet marketers That will intentionally put errors in their email to get people to engage so that people will reply back and go Oh, you spelled this word wrong or you used the wrong word here or whatever Um, I've I've experimented with that. I will say a little bit And it's called attention interrupt where you actually intentionally make a mistake to see what people will do A few other things that you might want to consider though Make sure you got a really strong subject line And I have some downloads for subject lines. You can check that out. That will increase your open rate Don't bombard the emails with images images will slow loading time for your readers I've really kind of experimented with taking the images out of a lot of my emails Don't remind them of other channels that you can check out and get in touch with you Because this is this is this one medium right here Um If you've got a larger list send it back to the 5000 or less of the people If people unsubscribe Mark you to spam you're less likely to be flagged by your email service provider. So you want to do it in chunks Paul says, what are you doing your next live? It will be tomorrow. Paul. I'm doing one every single day of this week I'm walking you through the whole process of selling more online Monday was branding Tuesday was building a list Wednesday is today which we're Engaging that list in building confidence in that list And then I had the other scheduled if you want to look on the channel You'll see the uh thursday and friday once I'm going to be covering there Make sure you personally respond to emails when you get them as soon as you can If your list is too long or large to do this hire somebody to do it, but do respond. That's super important I always encourage feedback excitement involvement. Okay, if they don't feel vested in your company If they don't feel like they're involved in your company, they're probably going to fall off James brain james Ultra displays Unsubscribed prominently at the top of his emails. No need to hunt for tiny print hidden somewhere in the bottom I bet james doesn't get many Unsubscribes. Yeah, and you know, I've seen people use little tricks in emails. I'm not going to say who they are But they'll put things like report this as spam but put a big banner in there Uh, when in fact we're not reporting it as spam when they click on that link What it does is just unsubscribes and it takes them off the list Um, so that way they say they're preventing people from reporting them as spam Um, I don't believe in doing that. I believe that you ought to be honest about it If somebody wants to report me a spam, let them do it. Let them do it But I know people who do do that And I guess that cuts down on their spam, you know spam reporting Um, you know, you've got an arsenal of information on how to win over people now You've got all these steps on how to win people over if you do these things if you set these things up And I think a lot of people don't set this up Because it's a lot of work they go. Oh my gosh, that's a lot of emails to write That's a lot of stuff to do But keep in mind guys, you only have to do this once Okay, once you do that if you have a software like kartra And I will have a link for kartra where you can watch a video and see everything it does It'll be in the description But once you set this up, it's automated Okay, and it can be there for literally years if you want it to be Then you can move on to something else, but you do need something like kartra that can automate this stuff Super important that you have the right software to do it Automation in Online marketing digital marketing is just so so so very important Guys, give me some input. What do you think of today's training? Put that in the comment section there? What could I improve on? What could I do more for you guys? That's my goals to do more for you guys I figured out over the years. Here's what I figured out The more stuff I do for free of super high quality The more money ends up flowing my way somehow somehow I don't know how I gotta I gotta check uh yesterday day before from an insurance company and as a refund I didn't expect it. It just popped in the mail. I don't know why I don't know how it happened The luckier I feel I am The luckier I become So, you know, if you're telling yourself you're unlucky or bad things happen to you all the time, that's what's going to happen Make a mental shift today. My wife and I do that and we say we're just lucky people We're just very lucky people And we say that all the time and that doesn't mean that bad things don't happen bad things do happen But for the most part we're pretty darn lucky and it's because we believe we're lucky We believe we're positive and my other my other thing is what's your alternative to believing you're lucky Is believing you're unlucky? Why would you want to do that? Don't don't you think that that's going to kind of bring some bad karma your way and you say well j. R. I am I'm very unlucky person. You have no idea what I've been through You know what if I looked at all the negative things that happened in my life I could interpret it as I'm a very unlucky person If I looked at all these negative things that happened to me in life health issues and you know I had a heart operation a few years back and I could say oh my gosh. I'm so unlucky But I could also say I'm so lucky because I got through it and now I can go out there and you pull ups and push ups and anything I could do before So What is it that you're thinking about every day? What do you think about do you think about you're doing stuff? Now if you're thinking about doing something and you think it's very difficult and you keep putting it off That's probably the thing you should do to really move ahead at this point If I'm like like I was avoiding I gotta tell you I battle with this too. I don't want to lie to you Yesterday I had 12 scripts written to do videos And I thought to myself well if I get four of them done since I'm only releasing three a week Then of course, I'll have enough for the next week and that's all I really have to do So I got my four done. Actually I got three done. I went to lunch came back I got the fourth one done and it was early in the day and my wife Was getting ready to go to the doctor and I got one more done I had five done and she left for her doctor's appointment and I thought to myself. Well, you know, I've got five I'm probably pretty good because that's almost a week and a half of videos And I wouldn't have to do anything for a week and a half But I still had seven more scripts seven more and I say scripts. They're more like outlines And I told myself well, let me go ahead and do two more. Okay And I did two more and I think it was up to seven or eight. I can't remember what I don't remember the exact numbers I'm like eight's a good number eight's pretty good But I probably should do one more because that way I'll have nine and that's actually three weeks of stuff to do So I'm doing this battle in my mind. Okay And uh, but I kept reminding myself. I said the jr. You wrote 12 scripts. You said you were going to do 12 Um, so then I think I got to 11 and my wife came home It was getting late the day close to dinner time and I had 11 out of 12 I'm like, you know what 11 out of 12 is pretty darn good. I got to start dinner soon Now keep in mind these scripts take me about 15 minutes to record So you can multiply out, you know 12 times 15 But there's a lot of setup before and after and there's a lot of downtime during those So it's the actual recording time may be 15 minutes, but you know, it could be 30 minutes or whatever So Um, I finally said to myself come on come on You got one more to do you can't do one more and just finish off all your scripts And I did the one more and now I've got 12 recorded today that now I've got a edit and I don't mean complete edits. What I do is I do some basic edits And then I give that to my Video editor and he finishes it up. Hello, Billy. How you doing? Speaking of scripts, can you do a video on script development and maybe script template outline? I have done a video on that. I could do more paul But if you look on my youtube channel, I did that I think just two or three months ago on Setting up scripts for youtube. Um, so if you search that you will find it I can revisit it and I know and you know, that's another thing guys If you're doing content and you say well, I've already done a video on that So I can't do it again. That's not true. You could have a new twist on it It could be a little bit different You can do videos on the same subject Especially guys and I got to get out of here But especially if you have a youtube channel and you see that a lot of people are watching a particular video Do another video that's similar to that video on the same subject or do another video Um on a different subject but is like that video because obviously that's what people like You want to give people what they like that what you want to do on okay? Not what you want to do videos on but what people want and what they need solve their problems help them out What you give comes back to multiplied kindness and generosity equal that Illusive thing we call happiness, which most people believe is always somewhere else Man, that's well put james. That's well put. I'm going to share with you a trick I learned about driving in just a second How's the planning coming for cooking videos the planning is coming awesome? I just haven't done it yet I have some pendant lights. I'd like to put in the kitchen But I was watching some videos last night of a guy who does cooking stuff and his area looks awful So that's not a that's an excuse. I think I need to just get in there and start getting that done Fall and the other thing is once I get started on it. I can't stop So i'm going to be committed to it. So it's going to take a big chunk of time Peace and blessings always everyone. Thank you so much james and let me tell you my hack for driving Do you ever get perturbed? At other drivers, do you ever get bothered by other drivers?  It doesn't happen So put in the comment section. Do other drivers irritate you? Are you in a state where they have bad drivers? Now what's funny is I've been in Most of the states in the united states and I would tell you anybody I talk to about traffic in any state Always say they have the worst drivers. They always do that. No, I've never been to a state where they go Oh my god, we have awesome drivers here. All the drivers here are really good Never heard anybody say that they always say they have awful drivers So i'm going to tell you how to fix this thing about bad drivers Let's see here. I will check out the video. I have a blessed weekend after gang look forward to seeing you next Live.  I let them Anybody anybody that wants to get in front of me? I let them. It's my rule. I have to do it That doesn't matter if it's inconvenient. It doesn't matter if I'm running late It doesn't matter anybody that wants to get in front of me on the road is welcome to do something Welcome to do something and I won't get mad about it because that's my rule That's my rule to let matter of fact. I have stopped traffic to let people in. Okay. I've done that Um Guys the other day we found a turtle in the middle of the road and I stopped traffic and another car stopped We got the turtle out of the middle of the road so we helped a turtle out but that's beside the point So that's the first part the second part is you don't know who they are And what I mean by that is you don't know that they aren't rushing to the hospital because a loved one just got the car crash You don't know that if they they just got fired from their job You don't know if there's significant other just left them. You don't know them. You don't know what's going on in their life Don't judge their driving don't judge their driving because you you don't know their life You don't know their life and here's the last part of it. Here's the last part of which will kind of make you laugh Some people just aren't good drivers So you can write it off if somebody cuts you off you go probably not a good driver Probably not good at this skill So if you do it that way If you let people in if you understand you don't know their life And if you also understand that some people aren't good drivers, it's hard to get mad anymore It's almost comical. It's like, man, I feel sorry for them. There's terrible at this This is not one of their what they're not one of their skill sets or you can feel sorry for them And say maybe they got something going on in their life that I don't know about Okay, and then you fall back when I have to let everybody in anyhow now imagine Imagine going out in traffic today and everybody had those three things those three things And I had to develop those three things.  I'm not like that anymore. I don't do that anymore Let's see here Any tips on how I can attract some Whale clients like real estate law firms via email, etc. Yes I do have some great ways of doing that Richard I did a video yesterday and it's on how to get more consulting clients consulting clients Which is kind of what you do that video is not live yet, but that will be coming out I want you to look for that video because that will show you exactly how to do what you want That's what that video was on and I put a lot of effort into that video.  I just realize it's not worth my anger Like you I let them in front of me man. Is that the is that the best thing to do or what? James Breen worst drivers in new yorkers Yeah, and they're also the worst drivers are in california because I just left california And also the worst drivers are in texas because I now live in texas and before that the worst drivers were virginia because Virginia and they're all bad drivers at all these things. So that's the way it is guys. Thank you so much for being here today I'm not going to cut it off. We've had too much fun too much fun. We've been 45 minutes guys I'm only supposed to be 30 45 minutes. I really appreciate you guys. Thank you so much for being here Don't forget to subscribe don't forget to ring the bell turn all bell notifications So you're notified each and every time I go live give me a thumbs up if you would thumbs up this video Now I would really appreciate it. Thanks so much guys. I will see you tomorrow be here tomorrow 9 a.m We're going to continue this on all through the week all all the way through saturday So all the way through saturday, um, you're gonna have a lot of good information a lot of good notes If you have any questions, please post those in the comment section afterwards I'm going to go ahead and get out of here and I will answer those questions. Thanks so much


Thank you so much excellencies huge pleasure for me to be here a great pleasure for me to follow my dear friend Jeff Sacks whom I agree with on on almost all things as I do on what he just said. Let me actually expand on what he was talking about and talk about how it feels it seems to me that broadband has the potential to really solve two very dramatic problems that that are going to confront the the world of education. The first is simply of scale of being able to provide enough education to enough people around the world. If you look at the number of people who are moving into the age cohort that requires some kind of post high school training of some kind the numbers are just staggering and with the one exception of China there is no country that has really even remotely begun to address what it would take in terms of the expansion of physical capacity to educate these people and even China is struggling with despite the fact that it is essentially starting a university a week really probably closer to a university a month. The problem of human capital how do you train those many teachers to create that kind of access. The only solution to it it seems to me is to really fully embrace the the online revolution and recognize how it is going to be able to provide that kind of education. So I gave the example in my talk yesterday of Bob Schiller the famous economist just like Jeff Sachs who told me that last year in his it was the first year he offered an online course and in that course the number of people who took the course took it completed it did all that test received a diploma was larger than the number of people he has ever taught in 32 years of teaching at Yale and that is by the way a tough course right that there are a number of courses that I think the numbers would be even higher for that the quality level can be seen in this the founder of Coursera Andrew Ng is a computer science professor at Stanford he pointed out that last year I think something like 40,000 people took his course all over the world the top 500 spots not one of them was held by a Stanford undergraduate who was physically in his course in other words all the top 500 students were somewhere out there online not at Stanford and so you see in that the capacity for the expansion the capacity to tap and cultivate human talent and intelligence all over the world but there is another enormous advantage to this historically we have always thought of scale and quality as being inversely correlated in education that is the best education was private one-on-one tutorial that you know the rich provided to their children the next best thing would be schools where you have one to one teacher and maybe eight students and you know big public state-funded schools would have maybe one one teacher and 50 60 students maybe a class with 300 students and that was seen as worse and worse and worse what technology is doing is it is possible it is making it possible to imagine that scale and quality can now be positively correlated rather than inversely correlated why because the data that you receive from the fact that tens of thousands hundreds of thousands of people are taking these courses will allow you to reshape the courses in a way that actually customizes the course for each individual taking the course so imagine I'm taking a mathematics course I take my first quiz I get the fourth question wrong because 1 million people have taken the same course online you now you know that if the person got the fourth question wrong it means they didn't understand lecture 2 part 3 and the computer sends you back and says can you watch this module again and now take this question this quiz again and so on and so what you end up with the course I am taking is completely different from the course my neighbor is taking and it's completely different from the one you're taking you end up with a highly customized experience far more customized and personalized than it would be if you were simply sitting in a large class even at Stanford or at Harvard listening to do one one professor and so what you are now providing is a better more customized higher quality education than you could receive even at the best Ivy League University that is the promise of big data and that is the promise of big data when applied to this kind of educational system I think you can imagine how this you know the opportunities here this online courses and MOOCs I think got ahead of themselves a little people began to imagine that they were going to transform the world and then people started noticing that a very small number of the people who who started the courses completed which is very misleading because this is an product on the internet open and free to anyone requiring of nothing so for example a course that Jeff sacks teaches at Columbia can only be taken in the physical capacity by people who have already been scorned through an enormous screening hurdle which is called the Columbia application process and it is only those people who can even attend the lecture and by the way even once they do there is a large drop-off from the first lecture to say the people taking the course probably not in the case of Jeff sacks because he's a very good lecturer but for many people there is a so-called shopping period and you know you end up with 40% of the people here you have the world's shopping period as it were of complete people who were coming in from God knows where with no qualifications if you end up with a 5% completion rate which is what they're finding that is still tremendous and given that you're starting with numbers sometimes in the hundreds of thousands this is still an enormous expansion but it now gets me to my second point which is the really innovative element of online education I think is going to be in the way in which it completely unbundles and re-orients the way we think about education by which I mean we tend to think of education as something that is provided by an educational institution to a group of people who have been accredited and you know that is how it goes but let's look at what is happening in the real world online what is increasingly happening is that people are providing their skills their talents as teachers and uploading them as it were on to the internet and people are watching listening learning to those skills I'm thinking of YouTube videos I'm thinking of all kinds of websites like how stuff works I'm thinking of a new education company that actually acts as a eBay that provides a platform a software platform between instructors and students and has now 20 million students I believe but when I say instructors it's important to understand what I mean I mean anyone who thinks he or she is an instructor in any subject he or she thinks they have a talent in and so you can imagine a lot of them are computer coding and things like that a lot of them are actually wellness and health related a lot of them are how to appreciate music how to read a poem all these things are being uploaded on to the internet and people are learning what I think this addresses as a second great gap that education faces which is the lifelong learning challenge we are moving into a world in which you can train somebody for a job but is that job gonna be around five years from now is that company going to be around is that industry going to be around we don't know I give you an example there are currently jobs very good jobs that people have for online marketing on Twitter there this is actually a job that you can you can train for will it exist five years from now I don't know will Twitter exist five years from or will that job be actually online marketing on Snapchat right so this kind of bottom-up distributed education can respond much more quickly to the challenges and demands of the market than a Harvard Yale or Princeton or Columbia can and it is it's not education in the sense of learning ancient Greek and Latin but it does feel a very important need that people are going to have to upgrade their skills to upgrade their knowledge and by the way to continue a process of lifelong learning and enrichment that's where the poems and and music come in but this I think is something we've only just begin to begin to scratch the surface off and I think it has also that the possibility of tapping human talent at a completely different way than people have done there's a wonderful book called abundance by a writer Peter Diamandopoulos and he talks about this the promise of crowdsourcing and online education in this way there was for a long time people have tried to figure out who are good at a very technical task of folding proteins folding protein molecules a very difficult thing mostly done by graduate students at biochemistry labs they decided why don't we open it up give people some instructions and what did you need to do and just see there are the good protein folders out there in the world and they had the contest and it turned out that the world's best protein folder was a grade school teacher in England who did this at nights for fun and she literally was better than any graduate student in biochemistry and any you know of the storied universities in the world what that talk I think what that touches on is the extraordinary opportunity we have here to tap into human talent everybody is an expert at one thing probably and if that one thing is of some value and can be communicated and can be articulated it can be taught and people can learn from it and you know what a what a what a fascinating idea for the world that we all have the capacity to teach something we all have the capacity to learn from someone and that that can produce you know all kinds of things by the way this one company that does it that does this platform I was describing I can't remember the name of it the CEOs is here what he was telling me that the top 10 teachers instructors again self appointed self now personally make collectively 30 million dollars a year so when you think about the job potential the economic activity that you can generate by being able to produce these kind of matchups it feels to me that is the kind of promise that online has my final point to you is to look at where it could make a huge impact and how it will make a difference I was in India two weeks ago and I think what is happening in India is one of the great revolutions that is taking place in the world right now India has very bad broadband access for those of you who've been you know why India has very bad infrastructure of every kind broadband is no different anything that requires you know permissions and digging holes and you know dealing with all the the difficulties that that involves in a messy developing democracy India tends to do badly at and so it has bad broadband infrastructure I would guess honestly India has maybe 150 million people who have access to broadband internet big cities upper middle-class people what is happening in India is a 4g rollout that is the largest 4g rollout in the world you have four big companies led by reliance the largest company in India doing it on a massive scale reliance alone is building a hundred and fifty thousand cell phone towers by 2018 they've already built 90,000 Parthi will do another will probably match it the net result is 800 million people will have 4g access in India by 2018 1.1 or 1.2 billion by by 2020 and the numbers right now are pretty they're online they're they're on track to achieve this the 4g is better than 4g in the United States because they leapfrog is very good high quality video and so all of a sudden you're going to have a population twice the size of Europe that has access to high quality internet and I don't think we really know what the impact of that will be it's a different you know country than obviously it's a much poorer society as a country than even China but it is also a country very plugged into the world because of language you know about 300 million Indians have some working knowledge of English it has asked it hasn't it's a much more open system you know and that's why Google and Facebook and Amazon will be there is no great firewall that the Indian government maintains that that blocks out foreign sites foreign servers and so all of that suggests that you're going to have something very very interesting happen in India over the next five to ten years and I think it would be fascinating to see whether these you know whether this promise ends up being being seen most fully in one of the poorest countries in the world thank you thank you for sharing was interesting perspectives with the members of the broadband Commission's maybe just two comments I mean your perspective about scale and quality and the promise of technology to actually reverse the relationship between scale and quality and to provide the personalized learning on a large scale which is indeed you know quite a new I would say world for education also what you said about you know the possibility to actually identify value and share human talent which I think is a very also humanistic perspective which I think is is is very much also in line with the the ideas and that the broadband Commission is is promoting also through access to to broadband so I think we have a few maybe ten minutes for some some questions so I will invite commissioners to take the floor for some further exchange with with or invite Farid Zakaria. Professor Saak, I see your please on I just want to say I want to say bravo and of course the Farid captured it perfectly it also suggests that India may be the greatest transformation ground because the Indian government will see that with this 4G rollout it also has the opportunity to finish up the work that it started with the art horror and with the other systems for the massive scaled complete transformation and of course it's got the the talent inside to do it so we may be witnessing the most dramatic transformation of a society to online that is imaginable. Thank you we have much granades. Yes thank you very impressive speech my questions is my question is really around vocational training and digital inclusion when we talk about people becoming or going online and creating good stuff you know in the as a great example I'm pretty sure that not everyone is as fluent as we think they are on handling a mobile phone or being part of this new digital society I'm pretty sure that several people several hundreds of million of people are sort of less apt in being a software developer or working you know with their intellect however with hands they would possibly be more interested in working with some sort of manual labor so the question is do you think that vocational training will also have a future when it comes to to online training and if so how would that look it's a very good question because in the world of bits and bytes you can you can teach anything online in a world that interacts with atoms as well you need some physical instruction I think what's going to happen is there will be hybrid models you are beginning to see that happen already where people do some of the learning online and then they they do some part of it in in in the real world you know there are places where you can go where you have you have kind of achieved a certain capacity or competence you've watched the videos as it were you know let's say it's plumbing and then you you actually get a chance to to complete the process in the physical world I but I think that the potential probably is more limited there let's be honest you know but one thing I worry about is that there are going to be fewer of those jobs in the future than we think I'll tell you going to India one of the things I was struck by I think I mentioned this yesterday I was talking I'll say it here because it's a prior it's a it's a private conversation I was talking to Mukesh Ambani the head of reliance India's largest company and he was talking about his worries about manufacturing you know everyone has this hope that manufacturing is going to be the next the next path for development and he said I look at all the people I know building factories in India and in every case they're building factories that have ten times the output a hundred times the output of the original factory with 10% of the labor and the reason is you cannot achieve global specifications and quality without massive order may automation and robotics so we need to start thinking about I mean it may be that China will prove to be the last country to have industrialized in that classic mech and model model that we know which is urbanization the peasants move to the cities the cities have big factories they work at these big factories generate a lot of pollution and then we've generated enough wealth to clean up the pollution maybe we're going to need a a different model which is more disaggregated where people don't leave the villages they don't they there there are jobs in some way created there and that those jobs are partly post-industrial not entirely but part you know there is there is some greater component there that is that has a post-industrial quality to it but you know the market is very good at being able to produce these kind of hybrid models that we were talking about I just think that we're probably in for a more complicated phase of development than people realize I give you one statistic that you can see India and China and India and Africa have both been growing pretty well for the last decade manufacturing as a percentage of GDP in both India and Africa has actually declined over the last ten years so even though 7 plus percent growth manufacturing as a percentage of GDP has declined it's never happened before in the developing economy Professor Marenzi for the last question thank you first of all I'm excited and my wife and I are a very great fan of yours so when she knows that I spoke to you she'll be very happy so the the the issue of earlier today we discussed the issue of ICT in in the achievement or implementing the sustainable development goals you just spoke about the issue of education and the expanded it so can you say few words about sustainable development and ICT I don't think I have I have more to add on something like that than somebody like Jeff Sachs it it seems to me that you know for this is one of those cases where the world needs to to credit itself for having achieved a fair amount in the last 10 or 15 years I think that if when people if you look back to those goals the millennium goal goals when they were set out very few people thought they would be achieved you know just the sustainable development aspect adds a new difficult and demanding challenge which is how do you how do you do it in a way that is truly sustainable it seems to me we need a technological miracle but I believe that there are technological miracles underway there is simply no way you are going to achieve true sustainable growth without energy that has essentially zero carbon emissions and is cheaper than coal if it's not if it doesn't have zero carbon emissions it doesn't help with climate on the climate change front and if it isn't cheaper than coal India and China will not do it but the good news is I think you are getting several possibilities on that front you have had a dramatic transformation of solar you having a smaller but significant change in wind you are seeing battery technology improve really for the first time in it a quite at a quantum level none of it has quite come together yet in it to achieve the goal I was suggesting which is zero emissions and and cheaper than coal but that has got to be the goal and I believe I think that the big missing piece here and again I deferred to Jeff who knows a lot more about this than I do but the big missing piece here is if we think this is really important and we believe that technology is going to be the solution I don't think we are investing nearly as much in the technology in the research and even in the initial implementation if you look at the kind of investment that the United States government made in the computer business in the 1950s and early 60s it dwarfs in scale what is being done now with clean energy 65% of all silicon chips produced in the 1950s were bought by the US Air Force basically the computer the entire computer industry was funded by the Defense Department and then later NASA that was done for Cold War reasons but I think we need some similar energy behind the idea of clean energy and a sense of the magnitude of the issues and I cannot recall a time when massive expenditures of in research and technology and early implementation have gone awry we have this myth that it's all you know the government shouldn't pick winners and losers that it all goes badly give you one simple example the government made an investment in Solindra this solar company which went bad and everybody heard about it it was about five hundred million dollars as I recall the the amount of the fewest government at the same time made an equivalent investment same thing in Tesla Elon Musk's car company that has you know just if you look at the market value of that it's gone up 25 30 times of course the peculiar way we fund these things when they go badly the taxpayer pays and when it goes well mr. Musk becomes a billionaire so we we we socialize the loss but we privatize the gain but doesn't change the fundamental fact which is that the same government made the same you know that that picked a loser in Solindra picked a winner in Tesla and of course any venture capitalist would tell you you have nine failures and you have one success and you're a successful company so I think we need that is the fundamental gap I see we need a much much larger investment with a goal set out clearly with resources to achieve it and then things happen you know yeah I know people sometimes say you can't throw money at a problem well in research and technology actually you throw enough money at problems and you know magic does happen


Hello everyone, today I am going to talk about breastfeeding, the science and an art, this is session number 5 and very interesting session because now we are going to start with you know breast milk, breastfeeding, art, science you know, so you will learn about infant nutrition, extremely important in child's life because that gives foundation to child's health. So you know we always think that only poor mothers or uneducated mothers or illiterate mothers they may need help or sometimes people feel that oh somebody who is highly educated you know she may need help because she does not probably know the culture or you know there are all these myths you know but what we found that whether a woman is educated whether she is coming from very you know I mean the earliest quintile or if she is poor or she is tribal, open does not matter, each and every woman needs guidance with breastfeeding. So it is important that you know we do not create this you know kind of preconceived notion that you know she will need help or she will know it or you know every woman needs help so that is important you know. Human milk, beautiful, beautiful infograph, what it has it has different sections as you can see and it gives kind of information about the ingredient of human milk, content of human milk. So we will start with basically the right most corner, top right most corner. What it has it has all this threonine and methionine, cysteine those are all amino acids, amino acids make your protein okay. So basically it has all the amino acids which are required in the diet all of them it has essential amino acid it has non-essential amino acids very good very digestible protein breast milk has it is called whey protein so very high whey protein very easily digestible okay. Second section over here it is your triglyceride your you know all these different kind of fats loric acid and you know phosphatidyl choline and all this this are all basically different kind of fats okay.  So and there are many studies that as I mentioned earlier also many studies which are published showing that babies who take mother's milk have higher IQ and that's because of the kind of fat that mother's milk has. When you buy a formula you know what they do is they remove the cow milk's fat so they remove that saturated fat which is important for brain okay and they put in all vegetable oils okay so that's it's kind of unnatural really so that's why I've given in one of my tutorial on complications of you know formula and cow milk about this fats. Another thing what it has this are your macrophages or IgA IgA you know complements this are all basically your immune function immune cells okay breast milk is a live substance so if you add any micro bacteria or any any you know bacteria or viruses it immediately gets killed okay because this breast milk is a live product very very very important macrophage macrophages large cells macromins large the large cells and they engulf bacteria they engulf you know a lot of your microorganisms okay it has all immunoglobulin it has IgA you know IgM IgE there are all these immunoglobulins that that breast milk has and that's why you know even in Covid you know babies are protected if babies get mother's milk right any type any type of infection if mother has any kind of infection in fact breast milk will increase those immune cells you know will fight against the infection so many times mother may ask whether I can breastfeed yes she can breastfeed even if she has cold cough diarrhea or any of those infection okay even in HIV actually mother can breastfeed okay all right then you have this are all enzymes so enzymes are your you know your antitrypsin and histaminase this are the enzymes which digest your you know your food and it is helping in a lot of biochemical reactions okay this are all your hormones so you have your T3, T4, TSH you know all all those different prostaglandin, cholecystokin, cortisol, insulin so mother's milk has all this you know hormones leptin again very very important for the baby okay here what you have in this section you have kind of growth hormone kind of factors you know so it has you know GCSF it has you know calcitonin it has like all these other kind of hormones insulin like growth factors it's all again you know you know kind of ingredient which are required for growth okay then you have over here all the vitamins so basically all your fat soluble vitamin and what soluble vitamin remember if vitamins are low in mother then those mothers will have less vitamin in their breast milk okay vitamin is your type 1 nutrient so any type 1 nutrient which is lacking in mother will be lacking in breast milk also this one also has minerals so you have your zinc iodine all that potassium magnesium you know so type 2 micronutrient will not kind of you know change so much if mother is lacking because those micronutrient will come from cells will come from muscle tissue okay so that that remember that type 2 micronutrient does not change in breast milk then you have something called nucleotides okay so this are your nucleotides very important information of DNA you know in repair of DNA kind of making new cells so this all your nucleotides which are present in mother's milk okay so there is nothing that you can compare to mother's milk the best natures gift to baby so please make sure that each and every mother get this information we have a very good tutorial on importance of breastfeeding complications of formulas and cow milk you know if you have any family member who is planning to become pregnant or who is pregnant you know please kind of pass on this to talk to them it's crucial that mother and the family listen to you know what science has to say okay and once they understand this then I would recommend that they watch those you know technique tutorial you know the art of breastfeeding with this that's that's another thing which is which is kind of you know you have to pass through that hurdle okay because many mothers give up too soon you know because of the poor technicality okay for your understanding of the techniques okay so let's talk a little bit about the science of breast milk so you know breast milk has a lot of different factors of course most important is nutrition right it's optimum in nutrition for an infant okay they don't need anything except probably vitamin D it is optimal food for health growth and development of the infant it's not only beneficial to infant but also to mothers okay what are the advantage of breastfeeding so basically it has nutritional factors it has immunological factors it has psychological factors economical factors and physiological factors okay now this is the table which shows the composition human milk composition it is compared to cow milk and buffalo milk okay so if you look at comparison so this is your protein so protein is lowest in human milk but is highly digestible okay very easily digestible cow milk protein is predominantly casein casein protein is really hard you know very heavy it's the same protein basically when you make paneer out of milk you know so that casein that paneer is casein and whatever water is left behind that's way okay just make sure when you make paneer at home don't throw away that way you know just use it and either right making rice or dal or whatever you make you know and buffalo milk has 4.3 grams of protein so buffalo milk has highest protein okay carbohydrate basically highest in human milk okay fats highest in buffalo milk 6.5 grams for 100 ml calcium you can see look at the amount of calcium you know cow milk and buffalo milk some of the highest amount phosphorus again is increasing okay not necessarily good for baby in a so much high amount and basically vitamin C is high in human milk okay so this is just a main difference basically between human milk cow milk and buffalo milk this is what I spoke about that protein is low in human milk you know kind of high in cow and goat here they have given goat so protein is kind of you know pretty much a little bit lower than cow but higher than human milk lactose as I told you earlier also lactose is higher in human milk kind of a little bit less in cow and goat milk but goat milk has a high amount of fat as you can see goat milk is very fatty okay this is the difference between poor milk and high milk okay now if you look at mature milk mature milk comes in say on around day three you have a transition milk and after about a week or so then a mature milk comes in so when the mature milk comes in the front part of the milk okay which is in front part of the breast it's for milk and that's kind of little bit watery and it has kind of good amount of protein but the fat fat is not much informal as you can see over here the fat is not much okay high milk the back part of the milk okay that is much higher in fat so babies who drink much more baby completely empties one breast those babies kind of tend to do well not only in terms of weight but also night you because fat is again very high in omega 3 omega you know your DHAPA okay so make sure that you completely empty your breast and then go on the other side and when you completely empty you know you want to do objective examination by looking at breast the breast you know I'll show you in my one tutorial how to express manually you know but there is a technique to it so you learn it okay you make sure that there is no handmade left then you go on the other side okay close trim is basically your fat close trim is very fatty and it's high amount of protein okay so you can see compared to mature milk look at the amount of fat it has amount of protein because it's so much it's a very small quantity that the babies get in the beginning the mothers produce so it's very kind of calorie dense okay and a lot of time you know initially for a couple of days you know baby tend to sleep more do not worry about it you know it's it's okay because it has good amount of fat and protein okay so that is about colostrum in one of our tutorial we have given how much colostrum mothers get you know on day one day two day three day four it's important to understand that because many times for the feel that oh I'm not getting milk I'm not getting milk but you need to know that there's only some amount of milk that they'll get okay carbohydrate human milk is the sweetest milk due to high amount of lactose lactose which is present in higher level in human milk facilitate absorption of magnesium calcium and amino acids okay so that lactose is really important in mother's milk the high content of galactic lipids promote rapid brain growth also so it's important for brain growth and galactose which is milk sugar present in milk is essential for formation of myelin okay which is important for the normal function nerve function my lean is the sheet which covers the nerve nerve you know neuron cells so galactose is really important it gives you know immediate energy to the baby okay next is your macro protein protein is present in the form of lactose human okay that's your milk protein which forms a soft curd so many times you see when the baby finished feeding they will have a little bit of a cuddling you know like a cuddle milk cuddles and that's that's your lactose human and this lactose is very easily digestible and absorb by infant very fast so it's it's predominantly a way protein okay human milk is rich in sulfur now you know of course in my previous session I discussed about sulfur again crucial for liver crucial for you know brain development systems important for brain development so just make sure that babies get a human milk okay it is also rich in amino acid called taurine and taurine is a very important neurotransmitter okay we're just discussing very kind of short I don't want to go too much in detail because you know we have kind of people from different backgrounds so I don't want to go too much in that medical aspect of on nutrition and dietitian nutrition aspect of breast milk you know but we have explained a very simple way in our tutorials now this is the difference of quality of protein in different milk so here if you look at it human milk has predominantly whey protein 35% casein over here cow milk has 80% casein casein is the no paneer okay so definitely when children have cow milk it's very difficult to digest they tend to have a lot more vomiting bloating you know stomach upset babies who are breastfed they are generally very quiet you know unless they have colic okay but otherwise they are they are pretty happy babies now let's talk about fats so fats in present in human milk are essential fatty acids they also have cholesterol unsaturated fatty acid and phospholipids okay so cholesterol is one of the most important you know nutrient which are required for brain formation and for brain function and for myelene you know myelene synthesis so please you know make sure that you kind of give your milk okay and cholesterol is not bad infants have very limited ability to convert alpha linonic acid to EEPADH that means what what it means that some of the vegetable oils like flaxseeds oil walnut oil you know some of this vegetable oils have omega 3 but which omega 3 alpha linonic acid okay only 4 to 10 percent of this alpha linonic acid gets converted to you know your EPA DHA okay now young children young babies they don't have ability to convert this alane to EPA DHA okay so even if suppose they're not drinking mother's milk and if they're taking this cow milk or formula you know formulas doesn't have EPA DHA they claim that they have added EPA DHA but studies have not confused with that that helps with the child's IQ okay so best way to make your child intelligent is to just give your own milk there are other fats in mother's milk acetylcholine, choline, phospholipids, carnitine this are all basically very important for brain development okay so fat is one of the most important kind of macro in mother's milk then let's talk about minerals a mineral is basically you know your sodium potassium magnesium saying the sodium mineral okay breast milk has a low level of iron but it's very highly viable because of the presence of lactobium and lactoferrin okay which enhances iron absorption calcium to phosphorous ratio is 2 is to 1 which helps in his ideal position okay absorption sorry zinc absorption is also better from breast milk due to presence of zinc binding protein in breast milk okay so all these minerals are there and they are in a very good viable state so it's easy to absorb from breast milk okay similar kind of suppose iron was present in cow's milk but cow milk iron is not viable so even if it may anyway cow milk is not high anyway but whatever iron is there you know it's the viability is very very poor okay vitamins are the vitamin content of human milk choline reflects a vitamin intake and nutritious status of the mother and this is why I already explained that if mother is deficient on those vitamins then baby will have vitamin deficiency too so for example most common deficiency which mother has is your vitamin D okay so make sure that babies they get vitamin supplements or at least they expose to the sun okay protection against infection so mother is infected okay I already explained to you what happens when the mother is infected her immunity goes up okay and her immunity basically passes on to the baby through breast milk okay so that's important that you know um mother continue to breastfeed even if she has the viral infection for any other bacterial infections too okay giving substance with unique component that cannot be replicated infant formula I keep reiterating this you know and I cannot say enough uh it's impact on brain development immunities unparallel it is a personalized medicine for your baby okay very very crucial very important please let mothers know okay it's a personalized medicine it's a foundation of baby cell if if breastfeeding kind of not given in first at least minimum enforced one day or so you know as I mentioned about the golden hour then the lifelong repetition is bound to happen okay so to prevent from a lot of infections a lot of other conditions you know diseases make sure the children get your milk right away and continue to get milk as long as you can you can give it okay what are the immunological factors? Immunological factors are present in colostrum as well as in the milk okay macrophages are those big cells okay I mentioned to you the engulf and digest bacteria okay and thus the bacteria and the viruses responsible diseases can be destroyed in this way okay second one is lymphocytes those are your white cells lymphocytes are the white blood cells responsible for attacking wide range of infectious organism human milk contain T cells and B cells okay T lymphocytes offer protection against malaria what is lactoferrin lactoferrin is iron containing protein found both in colostrum and mature milk okay this is again another important ingredient I want you to remember lactoferrin what it does it inhibits the growth of certain iron-dependent bacteria in the GI tract okay and therefore it affords protection against GI infections okay so that's why lactoferrin is really important because it will prevent diaries especially you know it's all GI infections also basically it's iron binding iron containing protein okay uh lactobacillus bifurus factor okay so basically this particular factor is present in human milk okay and it has a lot of function what are the function it has it encourages the growth of certain microorganism like lactobacillus bifurus okay that's why it's called lactobacillus bifurus factor okay because it it kind of stimulates the growth of this organism and it produces lactic acid okay lactic acid is produced from what from lactose which is your milk sugar okay and what it does what does this lactic acid do it depresses the growth of diseases producing organism like E. coli so there are certain organisms which are pathogenic means which causes disease so this particular lactic acid will prevent the growth of those disease producing pathogens or the disease producing organisms okay growth of lactobacillus bifurus is enhanced on high lactose and low protein ratio present in human milk okay so why does how does this growth of lactobacillus bifurus occur because of the high lactose in milk and also low protein ratio in human milk okay so your your sugar to protein ratio is low immunological factor so enzymes breast milk supplies enzymes like amylase, lipo protein, lipase, lactobacillus, peroxylase it's a lot of other enzymes which I showed in the diagram okay this enzyme what it does increases digestibility and act as a defense against microbes okay so there is another factor of immunological interesting immunoglobulins, immunoglobulins are the defensive protein, secretory IgA IgG IgAM are present in human milk, fatty acids and monoglyphsides fatty acids and monoglyphsides present in human milk are able to penetrate the members of viruses and bacteria and destroy them okay so again very important fatty acids and monoglyphsides which are your fats okay so breast milk pulse immunity and modulate the gene expression which is a fine tune for life okay it's basically gene modulator okay I would say gene expression modulator not the gene modulator gene expression what does it mean is like for example when it's basically kind of I would say epigenetic factor epigenetic means it will not change the genes but it will change the environment around the gene so gene will express in a good way okay so the gene expresses like gene expresses like for example if you if somebody has diabetes okay and say if nobody in the family has and that person has diabetes so basically what it means that there are the problems in the epigenetic factors means something that went wrong in the environment that that he expressed diabetes okay the gene expressed diabetes or gene modulation there is gene expression modulated and that's how he developed diabetes so that is your epigenetic factors okay gene by itself does not change that gene changes are basically occurring in mutation you know when you have a mutation when you have a like something like cancer then your gene changes but otherwise most of this diseases which are lifestyle diseases are because not because of genetics yet because of the epigenetics is the environment around that person which makes that person get diseases okay so there are a lot of diseases that now insulin resistant is one of the biggest kind of root cause that they have found which causes diabetes blood pressure and all different kind of diseases okay so here I am going to talk about now how breastfeeding works because unless we understand the physiology about anatomy we won't understand how breastmake is produced and you know what exactly happens okay so here we will discuss about that the cells it causes basically kind of you know contraction of the cells and the milk kind of flows out okay so that's important there you go and when does it work it works before during to make milk flow so many times what happens is you know if mother is pumping with the pump okay and she will realize that she's just not getting milk she's not getting milk you know she will get maybe two teaspoon or three teaspoon and mostly that is because she has not gotten let down reflex and she will immediately know if she got the let down reflex by certain signs and symptoms which I'll explain to you later but remember that the let down reflex is very very important and for that mother has to be in a very good state of mind okay if she's happy if she's confident if she is relaxed you know she will definitely have let down reflex but if she's not kind of into it she's in pain she's worried she's stressed she's in doubt she's sad you know let down reflex will not happen and when you don't have let down reflex the cells do not contract when the cells do not contract the milk does not come into the areola okay so that's why just keep mother happy let her relax tell her to go out for a walk you know not to get too worked up she has to rest drink water they eat proper food you know and then of course relax and meditate I think I really recommend mothers to meditate because that relaxes them a lot okay now what are the signs and symptoms of oxytocin release so most of the time at least in first few weeks or so what happens she feels a suddenly there is a tingling sensation abreast and just before when she's trying to feed or when she's full or when she's thinking of the baby even at work she will suddenly feel the tingling sensation and the milk will start flowing okay so that is kind of very typical sign of oxytocin release but you know you won't see that kind of oxytocin release you know after a couple of months or so so many times she says she feels oh my god now I'm not getting that tingling sensation what happened you know so it's very kind of obvious in first couple of months or so then what happens that you know of course when she's feeding the baby on one side the other side drips that is also a sign of oxytocin release that you know she's she's pushing that milk out basically you know the breast is pushing that milk out okay and when milk when mother suppose baby comes off the breast suddenly what she sees is like the milk flowing it's like a you know spray coming out of the breast and that's that's amazing actually there's so much of milk coming out you know and that's the importance of let down reflex it but baby will not have to work too hard you know it just milk just flows okay because of oxytocin then you know in early days because of oxytocin there is like a pain from uterine contraction and this there is a rush of blood during this feed in the first week okay and slow deep sucks and swallowing by the baby which shows the breast milk is flowing into his mouth so when you look at baby's mouth you know they'll have slow suck and they'll have really good you know suck then swallow suck and swallow okay few suck and then swallow so that's another way but again you know it's it's very common in first couple of months or so you know and then mothers know babies know so then it kind of decreases you know and that sensation so this is my last slide this happens if mothers don't breastfeed or for some reason she's breastfeeding very infrequently okay or if baby is sick and baby mother is not baby is not sucking then some amount of milk stays into the breast okay those are called milk inhibitor factor MIR okay these are inhibitors it stays in the breast okay and basically it tells the breast that you know milk is not needed you know stop producing the milk okay and that's how basically slowly slowly milk dries up okay and it will stop producing milk so this is your you know milk inhibiting factor okay