Remember a Hallmark card when you care enough to send the very best. Mark greeting cards bring you an exciting dramatization of an unforgettable story on the Hallmark Playhouse. The play was chosen from the whole world of fiction by one of the world's most popular authors whose knowledge of stories that will entertain you and stir your imagination is universally recognized. Hallmark is proud to present the distinguished novelist Mr. James Hilton. Good evening, ladies and gentlemen. Our story tonight is called Unless Love is Music by Libby Block, which we are giving for the first time on the air. It has a beguiling musical angle and a title that suggests that love is a lyric experience. Well, what happens if it isn't? Our story gives us one answer and there's no doubt that the author has fulfilled her intention to weave an intriguing story. That's not always easy to do, you know. I know something that helps a lot of folks fulfill their good intentions, Mr. Hilton. Yes, I'm quite sure I know what you have in mind. I'm sure you do, Mr. Hilton, and I'm sure millions of other people do, too. It's Hallmark card, you see. Yes, Hallmark cards help make it easy to fulfill those good intentions of keeping in touch with friends on every occasion that calls for remembrance. For Hallmark cards say just what you want to say, the way you want to say it. Now, Mr. Hilton, let's see how Miss Libby Block fulfilled her good intentions.  You're invited to a dinner party in the upper 50s. You sit next to a girl who's not the prettiest girl you've ever seen. She's pale and small and doesn't wear much makeup. And even you, who don't know sat in from Serge, know that her clothes aren't new or expensive. Still, you look at this girl and, well, it happens. You're in love. And going no place unless this stranger goes along. That's what happened to Sam Burridge. After dinner, he sought out the pale little girl, dispensing immediately with the usual verbal whipped cream and getting right down to solid cake. Pardon me, but which is your code? I beg your pardon. Describe your code to me and I'll get it for you. You and I are leaving. Where are we going? We can't just stand here on the curb giving taxi drivers false hope. Now wait, look, let's settle this right now. Settle what? Nothing's happened. On the contrary, something has at last happened. Now, I'll never bother you with questions.   Am I free? Are you? I'm free. I want you to marry me. Marry you? Good, like that. Could you smile when you say that you look so miserable? Well, that's because you'd have to move down Dega. The whole town could fit into Central Park. I work in construction and track mud around them. Rough, simple, I whistle around the house and I... I don't think you'd like me. Oh, yes, I do. Just forget everything else. What did you say? The answer is yes. Mrs. Burrage, I skipped the flower in your hair. You like it just the way it is, Lord? Uh-huh. Simple things for you. Thank you, Mrs. Burrage. Oh, and thank you for attempting that most delay of beef for the party. I'll try anything once. I do want to make a good impression on Mr. Burrage's friends at our first party for them. Oh, Sam ain't worried. He's got confidence in you. Have you always called Mr. Burrage, Sam? He likes it. They're very fond of him, aren't you? Who ain't fond of him? Um, who is exactly? Besides you, that is. The woman to watch is Mrs. Celeste Clayton. Old slave? Grass widow. Is she pretty? Midland pretty. Clever or talented? She paints watercolors. Talented? Pray so. You do a lot for Sam, didn't you, Flory? I'd even attempt a filet of beef for him. But what can I do? Oh, just keep looking like you do now. Thank you, Flory.  Mirror, mirror on the wall. Am I all right for him? Oh, be careful, Faye. Delight him the way they have him. But be careful. So careful. Come in. Faye, if you're about to... Faye. Well, don't look so shocked. But you're lovely. Well, that's like telling me my face is clean. And it is, too. Oh, Sam. You know what? Why? I'm wearing the satin slippers you bought for me. They fit. Of course, they fit. Well, how did you know the size? Promise to run your closet for a sample shoe. All right, Sam. Why are you so good to me? The whip I ordered from Chicago has me right here. All right, now, downstairs you go. Am I all right for them? You'll slaughter them. I want you to be very proud of me, Sam. The carnage will be awful, I'm telling you. Why, in that dress? Well, that dress ought to pose for portraits. You ought to be on a concert stage in that gown. That creation... Well, Sam, how odd of you to say that. Why? Sam, well, would you be surprised or think if I told you that I... I did study for the concert stage once. You? The piano. Me, too. Chopstick. No, really, Sam. A concert pianist. Well, why didn't you ever tell me? I just studied for it. I never quite made it. You just don't want to embarrass Oscar LaVam. Oh, Sam, you mustn't give anyone the impression that... Sam, look at us holding hands while our guests are waiting downstairs. A concert pianist. What do you know? Sam, please don't make anything of it. Hey, if you've made a mistake. If you've been vain to make him proud.  I'm glad you like it, sir. And that superb filet of beef. Oh, you do much. You know, I just wish there were a piano here so you could play something for us. What? Sam says you're perfectly marvelous. Oh, no. Oh, come, let's not be modest. After all, I never failed to talk about my painting. Excuse me, Celeste. I'm neglecting my other guests. I'm so glad to see you. You murdered him, Miss Predictive. Did I really? Justifiable homicide, too.  We're invited to Dr. and Mrs. Rome's mid-January tea. Mrs. Rome? Mm-hmm. The one who runs the Andega review every year? Mm-hmm, why? Oh, maybe. Like, though. Good night, then. Good night, Sam. Good night. Why did I do it? Why did I do it? Why did I do it? No, please. I just can't. I guess Faye doesn't feel like it just now. No, not today, Sam. She can't play cold like this, but I can. Let me favor you with my version. Well, that must have been terribly embarrassing. Sam, I'd blame you. An artist needs practice, and you're very naughty not to have bought, say, a piano long before this. Now there's an idea. Sam, take me home. All right, dear, come along. I'll get you things. Bye, Celeste. Bye-bye, children. Mm-hmm. Get out of there, Faye. Let's see you slide out of that. I know I could get into the living room. I had it delivered while you were downtown. You like it? Oh, it's beautiful. Yeah. I'll just sit here and relax while you play a list of ours. Oh, it will need tuning. Have a man tuned it, listen. There you see.  I can't. I just can't bear having anyone around when any artist will tell you the same thing. You know best, Faye. Look, uh, suppose I go to the office and work late while you practice and private. Don't wait up too late. For you by James Hilton. For a moment to the early 19th century and a quiet street in Concord, Massachusetts, it is late at night and all the houses are dark. But wait, there's the faint glow of a lamp coming from a window of that old house down the block. Inside the room that is lined with books, a thin scholarly man sits at an old-fashioned desk reading and making notes. Year after year, he has done this, constantly reflecting and writing on the problems of everyday living. This is the man whose essays will someday win for him the title of the wisest American. And tonight he has reached a conclusion concerning one ingredient that every work of true value must have. At this point, the great Ralph Waldo Emerson looks up thoughtfully for a moment, then takes up his pen and slowly writes these seven significant words. Nothing great was ever achieved without enthusiasm. If you could watch the folks who make hallmark cards, you'd be impressed by the sincere enthusiasm that goes into their work. They want people to enjoy these greetings and they spare no effort in making them warm and friendly and affectionate. You see, they're not making just cards. They're creating hallmark cards, greeting cards that have a wonderful way of saying just what you want to say, the way you want to say it. That's why hallmark cards are America's favorite greeting cards. So remember to look on the back of the card you intend to send. Look for those three identifying words, a hallmark card when you carry enough to send the very best. Now, the distinguished novelist James Hilton continues with the suspenseful romance by another writer of today, the Libby Block story, Unless Love is Music. With the arrival of that mischievous piano when the barrage home came a curious cooling in Sam Barrage's attitude towards his wife. Perhaps Faye in her distraught mental state merely imagined it. She remained for the new crisis to bring matters more into the open. In April, plans were underway for the on-dega review. Celeste, being husbandless and free, contrived to be chosen as chief talent scout for the show. And who will be the first on her list? Of course. But her natural prey, Faye Barrage. Hello? Faye, darling, this is Celeste. How are you, dear? Very well, Celeste. How are you? Bouncing, darling. And I'm glad you're the queen because we want you to play your review in June. Oh, no, that's impossible. But, darling... I'm sorry, Celeste. I'm much too busy. Miss, with your help and your children, my dear... Goodbye, Celeste. Why don't they leave me alone? Why doesn't she leave me alone? It's on your mind, Celeste. Wish you'd talked to your wife for her sake. Why? What's the matter? We all love Faye, but some of us are beginning to feel a little hurt by her. Why? She continues to refuse playing for us, and people are talking. Talking about what? Well, what would you think about someone who's supposed to be a wonderful piano player and who has never been heard to play a note? Listen, Celeste.  If you meant this kindly, I'd thank you kindly. But I'm too busy to listen to ladies' day at the human sacrifices. Goodbye. In favor, sir.  Don't ask me that. I'll never ask you again. Don't ask me at all, Sam. Please don't ask me. Why, Faye, what's wrong? I can't tell you. That's too bad. Everything was good between us up to now. What was good? Up to now. Up to the piano? Up to secrets between us. Secrets between us? Sam. Yes, ma'am? Sam, sit down. Please. Well? Before we were married, you didn't want to know anything about me, not even my name. Remember? I remember. So I didn't tell you anything. And then, when I wanted to seem worthier of you somehow, I told you I could play the piano. You didn't have to do that. But I can play, Sam. Well, then? Or rather, I could play once. I worked very hard to become a concert pianist. I went to Italy to study. I was very poor, but in Sicily, I met a teacher who gave me free lessons. At first, I was very grateful. And then, he was so good to me, I couldn't help what happened. You fell in love with him? I was in love with him. And then I wasn't. I can't explain it to you, but he was fascinating and terrifying when I really knew him. He always said, I have the technique for music, but you have the soul. I can teach, but you will play. We will go far together. We went a long way together, Sam. Is that all? At last, my fear of him grew greater than my fascination. I told him it was over. It was a dreadful scene in the studio, on the cliffs. But at last, he seemed resigned to the break. He asked me to play for him for the last time. I played. In the middle of it, I heard the studio window shatter. They found him on the rocks below, crushed and broken. He knew what it would do to me. Evil and terrible to the last. He destroyed me when he destroyed himself. I could never play after that. You mustn't ask me to, not if you love me, Sam. Call Celeste. I'll tell her I've forbidden you to play.  And laugh and applaud as though we were the happy gay, Mr. and Mrs. Sam Burridge, as of old. As of old. To take you out of the audience tonight, children, I simply had to. All right, Celeste, what? Is anything wrong?  Let's get out of here, Faye. But all Faye has to do is just sit at the piano and pretend to play. We'll turn the keyboard away from the audience and have Mr. Steinhoff play his piano in the orchestra. Get someone else to do it yourself. Come on. Wait a minute. All you have to do is fake it. I'll do it. Oh, wonderful, darling. I'll tell Mr. Steinhoff right away. I'll do it on just one condition. That I play the music, not Mr. Steinhoff. I, faces over the footlights waiting for me to play, waiting for me to fail. Well, they'll see. The signal, the baton. I'll do it. Feeling better, Sam? Florey and I put her to bed. She's resting upstairs. I confess, I'm bewildered. Are you Celeste? Why, if she can't play, would she go out on that stage tonight as she did? It's my conviction, Celeste, that Faye went out there tonight because she could play once. Well, if she could once, she can today. I don't understand what... I don't expect you to understand, Celeste. Just lay off, that's all.  I'm going upstairs to my wife. I mean, about tonight and everything. You did think you might be able to play tonight, didn't you? I was heartily sick and tired of the snares and innuendoes of Celeste and some of the others. Yes, I thought I could play. Don't be better. I had nothing to lose tonight by playing, and I did have something to gain. I'd lost you, yes. Lost me? I tried to break down that thing in my mind and soul that kept me from playing. At least I've had my music again. I failed. Lost me? Faye, if you think you alienated me by that story about your music... You know I did. But that's unthinkable. You wouldn't have said you could play unless you could. And when you persistently avoided playing, I knew there had to be a reason, something deeply rooted in your being. When you told me the reason, I was fully prepared for it. Then why did you brood? Why did it alienate you? It didn't. Sam, you've been distant, cold, preoccupied. No, Faye. I was troubled, but not with jealousy. Because if you could play and didn't, something that you treasured as a part of you was lost to you and to me. Sam, is that what you really feel? I've thought it for a long time without knowing what to do about it. It's something you must have or die. Oh, no, Sam. I think so. I think so, too. Oh, no, no. I don't care, Sam. I just want you. I just want you to love me, and I don't care about the other. I don't, Sam, I don't. So be it, Faye. Kiss me. That can be arranged. He doesn't care about what happened long ago. He wants me to play again for my sake. A way he can sing. Sam loves me. And I love Sam. He woke me up. Let me sit beside you. Faye. Let me sit at the piano. Faye, you tried once. Then I'll try again. I don't want you to be hurt. Let me try. Please, let me try. How much will it be? Let me try. I can play. I can play.  In the office. Siegfried broke through the magic fire to wake up Hitler. Didn't he? Mm-hmm. They used to call me fireproof burrage, too. Present an interesting problem. One made especially attractive because of its background of music. As you can imagine, our musical director, Lynn Murray, had quite a field day over it. And Milton Geiger wrote an excellent adaptation. I think you'd also like to know that Faye and Sam Burrage were played by Joan Banks and Bill Johnstone. And our cast included B. Benedett and Eleanor Ortley. Have you heard about the new Hallmark Doll Collectors album? Children are going to have more fun than ever collecting Hallmark Dolls now that there's a lovely new album to put them in. It gives you a new and inexpensive way to make some child very happy. And during this introductory period, the album is only 25 cents when you buy one or more of the Hallmark Dolls. You'd expect the album alone to be worth a dollar, but you can give your little boy or girl or some little friend the Hallmark Doll Collectors album with three beautiful Hallmark Dolls in it to start a collection for only one dollar. It's a wonderful and truly different gift that will make any child's heart leap with joy. Then later, you or friends and relatives can help complete the entire collection of 16 colorful Hallmark Dolls. The dolls are as easy to send as any Hallmark greeting card and cost only 25 cents each. And each new doll added to the collection will mean a new thrill for a child. So stop in tomorrow and see this new album at the store where you buy your Hallmark cards. Remember, the album with three dolls in it to start the collection is only one dollar. Now, once again, James Hilton. Next week we've chosen Penicillinade, the delightful romance by Martha Cheever through which many of you remember. Penicillinade has that most elusive quality, charm, a nostalgic charm that will strike many an echo in the hearts of listeners.  So until next Thursday, this is James Hilton saying good night. To be doubly sure of the finest quality, always look on the back of your cards for those three identifying words, a Hallmark card. Hallmark cards are sold only in stores that have been carefully selected to give you expert and friendly service. Remember, Hallmark cards when you carry enough to send the very best. Now this is Frank Goss saying good night to you all until next week at this time when James Hilton, author of such absorbing stories as Lost Horizon and so well remembered, will return with his story selection for next week. The unforgettable love story, Penicillinade. The deal from the Hallmark Playhouse. This is CBS, the Columbia Broadcasting System. This is KMBC, Kansas City, Missouri.


Sometimes finding an ideal brand partner is way more difficult than finding a life partner. Hello there, this is Bhavya Kaushal and here are 4 things you need to know about finding an ideal brand partner. Our contributor says waste not want not. Before you enter the process of looking for a partner, understand exactly what you need. If you really want something, the best thing to do is to ask. Inversing with your peers or your possible partner's other clients and reading reviews will help you accurately gauge whether a particular person is right for you or not. Your ideal partner should be a specialist in your category. He or she might have multiple other startups as clients but having a focus or just the relevant experience is paramountly important. The truest and final test of any partner has to be in the quality of their being. In an industry like branding and marketing, the evidence of success is laid bare in the open. Have a great day ahead.


Eight simple steps to make email sequences. Okay, you wanna make email sequences, but you really kinda need a process to go through. You can't just go make one if you've never done it before. So what I'm gonna do in this video, you're gonna love this, is I'm gonna walk you through the eight simple steps that you need to make a profitable email sequence. I'm gonna be doing all this in Cartra, and we're starting right now. JR Fisher, welcome to my channel. Don't forget to subscribe. There's a big button down there. Click that big button that says subscribe, and don't forget, click the bell right next to it. What that does is that will actually allow you to turn on all notifications. You wanna pick the one that says turn on all notifications, you'll become part of the family, the VIP family, the Fisher family, and what I'll do is I will notify you every single time I upload a new video so you don't miss a single one. I'll also notify you if I go live so we can actually chat online, which is pretty cool. Now, I've also put a bonus at the end of this video. It's a $97 Ecommerce course. Go down in the description, click that link. No credit card required, it's absolutely free. You just click and learn. If you like this video, give me a thumbs up. I would really appreciate it. Now, let's talk about these email sequences and the eight simple steps that you need to take to build really successful ones. Okay, I've been selling online since 2009, and I knew nothing about sending emails in the beginning, and we've learned over the years, and now we have a whole bunch, probably in the hundreds of different emails that go out on a regular basis, and they sell products for me night and day, day and night, and they're all set up and they're all automated, which is pretty cool. So I wanna show you in this video exactly how I did that. Now, we've sold millions of dollars of products online, digital products and physical products. I have my products listed on thousands of locations on the internet, and including Walmart. So we sell at a lot of different places. We've learned a lot, and this channel, basically, is just set up to help you start running and grow your online business, no matter what stage you're at. So let's jump into these email sequences now. Let's go over to Cartra real quick, and I wanna show you some things in Cartra that are pretty cool. Okay, I'm at Cartra right now, and the first thing I wanna do is I wanna go over to, I wanna go over to my communications right here, and let's look at building out an actual sequence. Now, the way we're gonna do that here is I'm gonna click on communications, and I'm gonna click on sequences right here. Okay, you see that? Now, you can see all the different sequences I have in here, okay, a whole bunch of different ones for different things. You know, I can click this and show you more. I mean, there's tons of them, there's a lot in here, okay? Lots and lots and lots of them. But what we wanna do is we wanna build one that is basic to start with, okay? Now, what you have to do before you do this is you've gotta set up tags within your software. So you may say somebody who opted in for a particular download, you know, you may wanna send that sequence too. So we'll assume that somebody actually opted in to get a free download, and we're gonna start a sequence based on that. So on all the pages, no matter what page you're on, whether you're on pages here, or forms, or memberships, you're always gonna have this big green button here, and that's gonna help you start one of these things, whatever you're in. So I'm in sequences, so if I click plus sequence here, it's gonna help me start a sequence. So I'm gonna put in here test sequence, okay? Public description. Now, this is something that people are gonna actually see. So keep that in mind when you're putting that in here because they know that when they click on this and they subscribe or unsubscribe, this is actually something they're gonna see. Now, for this purpose, I'm just gonna put test sequence again, okay? And I'm gonna click create. So now I'm actually in the builder at this point. So the builder's gonna ask me in the beginning, well, who do you wanna send this to? What is your starting rule? So right here, I'm gonna say, I wanna pick people that you can do an opt-in form, tag, list, order, page, visit, sequence, automation. I'm gonna pick something pretty simple. I'm just gonna say anybody who has a tag, okay? So I'm gonna pick a category here, and I'm gonna say, you know, let's say I'm gonna pick the one that is, I'll put survival K food, SCF here, that's our survival food company. And then I'm gonna pick a tag, and it looks at all your tags here, okay? So let's say I wanted the sequence to go out to everybody. I could just pick any tag here, okay? Now I have one in here, concealed coalition, people who bought this 14 ounce case, people who bought this tool right here, people who bought this 360. But I'm gonna say, let's pick the one with a five can buyer. Let's say I wanna sell to people a case of meat, and that's the sequence I'm doing, and I wanna pick people who've already bought a sample from me because I think that's gonna be a good group of people to do this with, okay? So I'm gonna click add, and once I've clicked add here, you see it has this tag down here now. Now I can click save and move forward at this point. Overall on the left here, I'm saying, okay, so I started the sequence, what do I wanna do with them? Now I'm gonna do an email sequence. So I'm gonna pick an email and put it over here. Alrighty, so when do I want this email to go out? Well, do I want it to wait a couple of days, or I want it to wait to a specific date? I'm gonna say right after the previous step, okay? So as soon as they do whatever they did, like bought that sample, five cans, I'm gonna click this one. Now right here, you can pick the times of day you want it to go out and the days. So it can be every single day of the week if you want it. You can say, I don't wanna send stuff on Sunday, I don't wanna bother people. So we're gonna un-click Sunday. You can pick any time of day, or you can say, well, I want it to go out during certain hours here. So I'm gonna say, since this is the first email and they just did something, they're probably still awake. So I'm gonna say right after they did that particular thing, which is buy those samples. So I'm gonna click next, okay? And I'm gonna enter the name of the broadcast. I have all kinds of different broadcasts in here. I'm gonna say case sale, okay? From sample. All right, and I'm gonna click next. Now, gateway. What this means is this is the email that they're gonna see where it came from. So I'm gonna leave it at this email that's in here right now, and then I'm gonna move on. But you can change this email to whatever you want. I'm gonna click next. Recipients, okay? Now, I've already really selected what I want done here. So I'm just gonna say has tag, or I'll just say anyone reaching the step, okay? So I'm done there. So I can just go ahead and click add. All right? So anyone reaching the step, and you gotta click this next button up here each time. Now, do I want to send a single email, or do I want to send an AB split test? If I click AB split test, what it's gonna do is I can have, let's say, a different headline, different subject line, different email entirely, whatever I want to do. But I'm gonna say a single email to keep this simple. And I'm gonna click next. And then I'm gonna put in here. So I'm gonna put in here, this is test email. And then I'm gonna put, this is my test. And I'm not gonna actually write an email. I just wanna show you how to do that. Writing emails is a whole other video. But this is the email here. And now I can actually click here and send a test email so I can actually see that and put it in my email if I wanna check it. And it's a good idea to do that before you actually send that out to your list. But I'm not gonna do it for this case here because it is just test. I'm gonna click next, okay? And so I'm good there. So I can go ahead and create. Now, what this did was create that email. It is inactive at this point, okay? And what I would do to make it active is just click right here and click activate, okay? So now that email is activated. But it's still not gonna go out. It's like connected. So I need to click here and connect it with that, okay? So this is the first email that's gonna go out that day. Now let's say I wanna send another email the next day. So I'm gonna go over here and grab another one. Put it right here. And when do I wanna do it? I'm gonna say I wanna wait a number of days. And let's say I wanna wait. I'm gonna put in hours right here. I'm gonna say I wanna send this 23 hours later, okay? So I can do that. Or I wanna make it exact. Let me take this off here. I'll put zero there and I'll just put one day later. That way it'll go out the next day at the same time as the other one, okay? And I can click next, okay? Once again, it gives me these choices of what days of the week. I'm gonna say I don't wanna send it on Sundays. Anytime of day because I'm actually sending this at the same time as the other one. Now if you find that you get better open rates at 10 in the morning or one in the afternoon or whatever, you're gonna wanna do that. But for the purpose of this sample here, I'm just gonna assume it's gonna go out at the same time of day. I'm gonna click next, communication. I'm gonna say second day. Because remember, we sent the first email out automatically. So this is second day meet case, okay? We wanna send them a case of meet. And I'm gonna click next right here. Once again, you gotta select the email that's gonna come from. I'm just gonna leave that defaulted there. And send if, okay, they do not have a tag. Now what am I doing here? I'm gonna put in if they have not bought what I'm already selling, okay? So I'm gonna go with the survival case food here. And I'm gonna select a tag. And I'm gonna say here, if they haven't bought, let me find what I want here. Okay, I'm gonna put in here mixed case buyer. I'm gonna assume I'm selling this mixed case. So I'm gonna say if they don't have this tag, I wanna send the email. Now why would I do that? Because if they already bought it on the first email, I don't wanna continually hit them with the same email over and over again if they already bought, okay? So I'm gonna click add. And I'm gonna, this is up to you on the GDPR. You can click that or not click it, okay? That will segregate some of this for you. And I can add another tag in here if I wanted to. I'm not gonna worry about that right now. I'm just gonna stick with that one. I'm gonna say single email. And I'm gonna click next. And then I'm gonna put in here, this is a test case, I'll say, case meat, that's what we're selling them. And you would put your body down here. Whatever your body of your email is. Now the cool thing is you can take these texts here. You can put links in here. So I could say click here to buy, okay? And I could actually highlight that and put a link in here. And I'll just put Google in here for right now, okay? But what I would do is obviously put the link to whatever my sales page is and they could click it and they would actually go to it, which is pretty cool. And then I write my body in here. So don't forget to send a test email before you set this up. Click next and we're done. And we've created that day two email. And I'm gonna move this over here. Now, if your parameters in this email are gonna be the same each time. In other words, if they bought that case, you don't wanna send it to them again. What I would suggest you do, let me go ahead and activate this first. It's activated now, I'm gonna go ahead and connect it. So they're gonna get an email the first day and then the second day. So let's say you wanna do this over a period of five days, all right? So to make this easier, what I'm gonna do is I'm gonna duplicate this because it's gonna be the same parameters. And then I can just change the email, okay? So what I'll do is I'll clone it, okay? There's the cloned email right there. And I could just go into this email now. Let me get it up here a little bit. You gotta play around with that a little bit. I could just go into this email right now, click edit. And what you do is you're gonna have a different looking screen here, okay?  And you don't want all these emails to say the same exact thing. Start the email off a little differently. You can have the same offer in there, but make sure there's a few differences in there. I would have a little bit of differences on the headline in here. Maybe you can say only 72 hours left. You could put some urgency in here. And then I would click edit right here. And then that one is fixed and ready to go. So I'm gonna go ahead and close this here. And you wanna change the name of this. So this is a second day. This would actually be third day, right? Cause this is our third email we're sending out. So let's do that. Edit and we got that done. We'll go ahead and close this. We'll go ahead and activate this. And we'll go ahead and connect these two. Don't forget to do that. So now what have we got? We started this sequence. As soon as they bought the sample, we offered them a case. And then a day later, we offered them the case again, but we segregated out the people who've already bought the case. We don't send it to them. And then day three, you can see here, we did it again. Now you can run this three, four, five days, whatever you want, but that's all you gotta do to build your sequence in Cartra. It's quite simple to do. Like I said, you can build it on automations. You can build on tags that they bought if they didn't buy, whatever you wanna do in Cartra. And it's pretty darn simple. Now you can do done and exit right here, which is what I'm gonna do. But so that I don't mess stuff up, I wanna get rid of the sequence. So I'm gonna X out of it immediately, okay? Now, one thing I will tell you is this is gonna be based on what happens after you build the sequence. So it's not gonna go back and grab everybody that has that tag and start sending stuff out to them. It's only gonna grab the people who just get that tag, okay? If you wanted to send it out to everybody, you would obviously wanna do a broadcast because then you could just select those people. So I'm gonna go ahead and delete this here. Okay, so it's really pretty simple to build these sequences in Cartra once you know it. I'll tell you, I had a hard time in the beginning myself because I gotta kinda wrap my brain around it about what I'm doing here, but once I do that, then I've got it. And it makes it so easy because now every time somebody gets that tag, they're gonna get that sequence of emails. It's gonna pull out the people who buy. It's gonna keep sending emails to the people who didn't buy. And guess what? I could automatically make money that way while I sleep, while I'm having dinner, while I'm out watching a movie or whatever it is, my business is sending out these sequence emails. If your business isn't doing this, if you don't have these sequences, guys, you're gonna get left in the dust. You just are, it's so very important. And it's available to you. Why wouldn't you do it? Now I hope you enjoyed this email. If you did, don't forget to subscribe. Give me a thumbs up down there. 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Okay, very good morning Thursday 12th of August. Hope you are doing well Gonna talk about this article that came out in the FT in a bit more detail in a moment In regards to the White House calling on OPEC to boost oil production to contain fuel prices So I'll discuss why they might be saying that what it might mean whether OPEC will listen Would it move the price of oil? So we'll get into that in a moment Otherwise, we're also gonna cover and what's happened overnight in Asia You've had a new report coming out of China in regards to a five-year plan in regards to a regulatory crackdown Which we've been seeing obviously over the last few weeks and then lots more fed comments So I'll get up to speed what exactly has been said and whether or not it changes that idea on the notion of tapering Going forward but looking at the charts this morning Pretty quiet and we have obviously seen a momentary print of fresh record highs and the down the S&P yesterday They came off those best levels But we did see a bit of a continuation from the prior day where the Dow was the outperformer up around six tenths of 1% The Nasdaq was the underperformer down about two tenths the S&P kind of mid table up about a quarter percent so one of the things obviously the highlight of the week really yesterday was CPI and I think a large portion of the reaction to that was dictated by market positioning because If you're looking at yields over the course of really the last week ever saw ever since we saw that really strong Services PMI in combination with those Clarida vice chair comments yields have been tracking higher So consequently T notes have been just trending downward And so I think the market was kind of setting itself up for a potential more if anything upside surprise and the numbers obviously didn't come out in that fashion and Thus what you had was a situation where T notes and equities were moving higher yesterday with the dollar moving lower So in terms of that kind of monetary policy play It was almost a relief if sorts that that's not going to accelerate the taper timing Obviously on the breakdown CPI report. It was a little bit more interesting in regard to that whole used car truck situation not really adding so much in regard to those Pandemic kind of issues on the the manufacturing supply bottlenecks creating that more argument for transitory inflation and so Inflation still remain pretty sticky, but evidently looking like it has peaked and obviously the monthly rate Pretty much halving from what it was in the prior month as well creating that kind of degree of relief in the market So yeah, that's past equities have kind of now steadied T-notes are off the floor from where they were prior to the the data coming out last night about five ticks this morning And so I think we found a bit of a flaw now for the time being to that What otherwise had been a week long downward trend in the 10-year elsewhere. I was just looking at gold this morning Very much technical. It just broke out here above a very short-term Trendline and also the a pack high on the range And we just saw a little bit of a blip of a couple of dollars back to that double top that was seen late yesterday Nothing really significant in terms of a singular headline for gold more of a technical play in the FX markets pretty flat In fact cable is unchanged. We have had some GDP numbers coming out this morning manufacturing industrial output figures business investment Long story short, none of it has moved the market. It was all pretty much expected on the growth side So no real reaction seen in cable on the back of that Otherwise oil and that will lead us in there to have a quick chat about this FT OPEC report oils just Run into a bit of an obstacle and around the late US and overnight Asia pack hides from a technical perspective And so we've just started to drift back down having broke through also the range low in Asian trade As we move back to the sixty nine dollar handle just below here I'd be keeping an eye on around sixty eight eighty three in the futures for these previous areas of Resistance now turn support, which would come in about 20 cents or so below the current price for the time being Let's have a look at this report then so first off What exactly has been said and then we'll talk about one of the implications and why Biden has this particular stance so the US administration on Wednesday urged OPEC and its allies to boost oil output to tackle rising gasoline prices that They see as a threat to the global economic recovery so Keep point here is context and one thing to be aware of is that US petrol prices have risen alongside Soaring motor fuel demand as the economy has reopened from these coronavirus related lockdown measures In fact petrol was selling for an average of $3.19 a gallon now if you're not from the States Probably doesn't really mean a great deal, but at $3.19 a gallon that is up almost 50 percent five zero fifty percent from the same time last year and One thing that's very prevalent in the US is that higher prices at the pump are never good for your political favorability Biden will be very conscious of this and He will also be mindful of the fact that the midterms are looming not that far off the on the horizon The White House spokesman later came out and said this isn't meant to be for an immediate response that they're looking for from OPEC Necessarily it's meant to be a long-term engagement. So the rhetoric did get softened a touch, but to me This is all to do with optics Now one of the challenges that Biden obviously faces given what he's really stood for when he's come in as the new administration is Environmental change green energy these types of policies. So although he probably could turn Technically to US producers to fill the void add supply to market in order to move the price back down That's obviously going to be counterproductive for his political stance So he needs to put the pressure and really past the buck of accountability to the Middle East And so for me, this is all quite a strategic attempt to really Refocus and pivot the attention to the Middle East. We're requesting that they pump more oil They're not listening. It's nothing to do with us where in actuality Biden couldn't actually You know find a solution for that and obviously if this was a Trump Administration it would be radically different where they'd be as he did allow oil producers to frack and And do what otherwise are quite destabilizing environmental factors in order to pump more oil So for me, I don't think OPEC are going to necessarily listen. This isn't really new US presidents pretty much going all the way back in time have always put pressure at Certain points when prices get very high Particularly at the pump to consumer for OPEC to flood the market with more This obviously comes in the context of OPEC plus agreeing in July to boost output by 400,000 brows per day a month starting in August Until the rest of the 5.8 million brows per day in time gets basically phased out OPEC plus as a guide they're due to hold their next meeting in about two to three weeks So the first of the month in September OPEC members Apparently this is according to sources overnight have not collectively discussed output increases beyond that agreed 400k Monthly additions following the White House statement and I would expect that to be the case as I said This is Biden's administration Trying to pivot the optics away from the fact that then any pain felt by the consumer Which is a real pressure point as far as petrol prices are concerned. It's the Middle East fault It's not our fault. I don't think it's anything more than that and I'm not criticizing the administration I'm just calling it as it is and the strategic rationale behind why the Biden team would be doing that I think it's probably the only thing that they can do given the fact as I say They cannot turn to domestic supply to sort the issue of moving prices visibly lower So I'd keep an eye on this perhaps there starts to be conversations that happen between the lights of Saudi Obviously in the US where there's a strategic relationship Could this impact then the sanctions and the discussions that are going on between world powers led from predominantly the US with Iran And so there's ways and means that the US can pull the levers a little bit on the geopolitical front Obviously in the hotbed that is the Persian Gulf in order to kind of get what they want So yeah, they'll be interested to watch that space to see how that really develops But as far as oil prices are concerned for right here right now, I don't really see it as big implications at all to be quite frank All right quick run through some of the other headlines to be aware of so a couple of Fed speakers from overnight George Esther George is a very far-out leaning hawk a non-voter said the central bank needs to move ahead with reducing Monetary stimulus citing expectations for continued labor market gains We also had Mary daily who is a voter said the Fed could start dialing back It's ultra accommodative monetary stimulus by the end of the year given the strength of the economic rebound And then we had another hawk Kaplan non-voter speak as well said if the economy unfolds between now and September meeting as he expects He's in favor of announcing a plan in September meeting Remember, that's the one that really has been penciled in because you've got Jackson Hole Which is that kind of platform for a speech from the Fed chair power to really talk about potentially tapering in more detail For it to be formalized then at the September Fed meeting and that's important because that's when the next Summary of economic projections are going to be due with a new dot plot and so forth So again Kaplan said he's in favor of announcing a plan at September meeting and to begin tapering in October So again kind of conveying his outlying more hawkish Nature because that October is certainly out there with the likes of Bullard and others on the more extreme end of Sooner rather than later. I wouldn't say that's the consensus at all as far as either the market is concerned or In fact, what the where the Fed are in in terms of the center ground at the moment and probably what power is sinking So of all those three comments Daily George and Kaplan, it's nothing new to be quite honest So largely a reiteration and nothing that I would contemplate that's going to really impact markets today But obviously good to know where the land lies at the moment with Fed rhetoric This came out overnight not really too much to talk about China's released a five-year blueprint overnight to strengthen regulatory control over what they deem strategically important sectors We've seen this already technology education. This also included healthcare as well And Beijing appears to use the blueprints release in a bid to provide direction on the breadth and duration of its regulatory overhaul But analysts have still said that they do see this intensifying over time The local market didn't really like what it heard shares in China are broadly lower The Hang Seng so the Hong Kong tech index fell about 1% overnight So nowhere near the size of the magnitude of the sell-offs that we were seeing But again, just goes to show the kind of longevity of the strategic plan and change that That China are trying to implement at the moment in regard to US and China relations The Treasury Secretary Yellen is considering a trip apparently to China in the coming months according to sources Who spoke to Bloomberg, but no decision has been met as yet and within the kind of Asia-Pac region It's worth noting Australia's COVID woes have deepened areas in Sydney and tightening restrictions Canberra has tipped to enter a lockdown now and Tokyo panel of experts overnight said the COVID situation in Japan is now quote out of control It's lovely coming on the back end of the the Olympics, which have just concluded in the last couple of days Let's have a look at the calendar I'm going forward as far as the Canada's concerned. We've had some UK data already come out this morning Long story short. It was effectively in line with expectations. The GDP number Came in the three months and three months figure at 4.8% so it was bang in line The manufacturing output a touch softer industrial output a touch stronger all in all not really a great deal If you're looking at the pound this morning I would say much more technical just again broken out a bit of us a short term range that we were trading to a Large degree and so we just had a bit of a run lower when the timing of that data coming out 7 a.m. This morning There was not one, you know tick move in cable. So it's not really based on the back of the data Just more so a little bit of a breakout of that range low there in cable otherwise Today, what are we looking out for? We've got European industrial production at 10 not really a market mover But just so you're aware they've got weekly jobless claims expected to decrease once again to 375 from 385,000 coming up 130 and then you've got 27 billion dollars in a 30-year bond auction Coming out later on this evening. So that is it. I'll let you guys get on with the day Of course, if you're watching this on YouTube and you've got a question at all whether it can be anything at all Or specifically on the content I've covered in the briefing Just drop me a comment below and if you can if you're not subscribed to the channel Please do so love to have you in the community and I'll catch you guys tomorrow. Thanks very much


I'm on T. Good afternoon, everyone. It appears that some commissioners are having some technical difficulties that we're trying to solve. So it might take us just a moment to get the meeting started. Lacey, are you able to promote me to panelist? It looks like you are here as a panelist, chair, test. And I can hear you just fine. Okay. All right. Hello, chair, test. Hi. Again, we're trying to make sure everybody can get in. Yeah, I don't know. There must have been some kind of a change in the zoom stuff. I see. I see. We'll give us just a few more moments before we start so we can make sure we can get everybody in. Okay. And I know that Vice Chair Owen and Dr. Downey will not be in attendance today. And I also just heard from Commissioner McWhorter that he's unable to attend and he apologized for the last minute, but his babysitter who picks up his grandchildren is unable to do that today. I see. Remissing. Okay. We'll still have a quorum of four. Yeah. So give us just a couple more minutes to see what we can do. Thanks, Steve. Downey, can you move yourself please? Megan, were you able to get a hold of Commissioner Burke? I'm speaking to him right now. We're trying to resolve it. Okay. Thanks. Steve or Megan, can you resend that Zoom code to Steve Burke again? He just sent me an email. I'm on the phone with Steve right now. We're trying to. Thanks. Chair Tess, Commissioner Burke is going to try dialing in. He was not able to get his video to work. Have that commissioner will pan out. I understand he'll be dialing in as well. Okay. So we can move forward as soon as we see them pop up on the list. Okay. And it looks like Steve, can you please monitor the attendees and see if any of those individuals need to be promoted to panelist place? We do. We have Commissioner LaPenna and we're just waiting for Commissioner Burke to call out. Yes, Commissioner LaPenna. Yeah. We have, we have your telephone right now. Thank you. And Steve, can you active? Okay. We have both Commissioner LaPenna and Commissioner Burke. And we cannot because we're calling in via telephone to promote them to panelists, but we can give them permissions to speak. So they are in the meeting. Steve, can you hear me? I can hear you. Okay. Good. So it appears chair test that the commissioners that will be in attendance today are now in the meeting. Okay. Terrific. Thank you. So we're ready for you to call it to order whenever you're ready. Okay. I don't think I'm on full view. I had a call for her. Good afternoon. Today is August 2nd, 2022. I'd like to call the housing authority regular meeting to order due to the provisions of the governor's executive orders in dash 25 dash 20 and in 29 dash 20, which suspends certain requirements of the Brown Act and the order of the health officer of the County of Sonoma to shelter in place to minimize the spread of COVID-19. The housing authority commissioners will be conducting today's meeting in a virtual meeting or by phone. Commissioners and staff are participating from remote locations and or practicing appropriate social distancing. Members of the public may view and listen to the meeting as noted on the city's website and as noted on the agenda. Members of the public wishing to speak during the item six public comment or during our public hearing items will be able to do so by raising their hand and will be given the ability to address the commission. As a matter of housekeeping, I'd like to remind commissioners to keep their audio on mute. Commissioners other than chair can mute themselves. Staff will remain muted until ready needing to speak. As members of the public during the meeting, you will be participating as an attendee. Your microphone and camera will be muted. Today's only today's panelists will be viewed during the meeting. If you're calling in from a telephone and choose to speak during the public comments portion of today's agenda for privacy concerns, the host will be renaming your viewable phone number to resident as the last four digits of your phone number. The city of Santa Rosa is committed to creating a safe and inclusive environment free from disruption. We will not tolerate any hateful speech or actions and are well staffed to monitor that everyone is participating respectfully or they will be removed. If necessary, we will also immediately end the meeting. Zoom host, will you please explain the public comments to be heard at today's meeting? At each agenda item, the item is presented. The chair will ask for housing authority member comments and then open it up for public comment. The host in Zoom will be lowering all hands until public comment is open for the agenda item. Once the chair has called for public comment, the chair will announce for the public to raise their hand if they wish to speak on the specific agenda item. If you're calling in to listen to the meeting audibly, you can dial star nine to raise your hand. The host will then call on the public to have raised their hands. Public comment will be limited to three minutes and a timer will appear on the screen for the commission and public to see. Once all live public comments have been heard, the meeting host will read email public comments. If you provide a live public comment on an agenda item, but also submitted an email, your email public comment will not be read during the meeting. Additionally, there's one public comment period on today's agenda to speak on non-agenda matters item six. This is the time when any person may address the housing authority matters on matters not listed on this agenda, but which are within the subject matter jurisdiction of the housing authority. Item number two is roll call. Okay, we'll do roll call. We'll start with Commissioner Burke. Here. Commissioner Downey will be absent today. Commissioner McWhorter will also be absent today. Commissioner Rawhouser. Here. Commissioner LaPenna, can you mute one of your devices, please? Commissioner LaPenna. Here. Can you hear me? We can. Vice Chair Owen will also be absent today and chair test. Here. Let the record reflect that all commissioners are present with the exception of commissioners Downey, Commissioner McWhorter, and Vice Chair Owen. Thank you. Item number three is statements of abstention. Are there any commissioners that have statements of abstention today? Do I just want to comment that I had planned to abstain from item 11.1, but I believe, Megan, if I understood you correctly, that that item will has been removed from the agenda today. Is that correct? When we get to that item, we will be continuing it because of your abstention. We will not have a quorum with your abstention. Okay, so I will be abstaining. I did at last meeting this because I serve on both the housing authority and I serve on the vigil light board which recently sold the vigil light property to them. So that's the reason for my abstention, which apparently isn't going to be an issue today. Thank you. Thank you. Item number four, staff briefing. Kate Goldfine. 4.1 is a staff briefing on the fiscal year 21-22, fourth quarter financial update. Kate Goldfine, our administrative services officer will be giving the briefing. Yes, good afternoon, chair, test and housing authority commissioners. I am Kate Goldfine, administrative services officer for housing community services. And this memo shows the funding and expense for the housing authority for fiscal year 21-22. It's important to note, however, that these are not the final audited financial statements for the authority. Those are prepared by the city's finance department with our assistance and are shown in the housing authority annual financial report, the HAPR, which is generally available around nine months after fiscal year closed. So these numbers are subject to change. So with the info we have available now, the authority finished the year strongly, shepherding millions of dollars in rental assistance and loan disbursements to provide affordable housing. Housing assistance payments of $27.6 million were distributed to landlords to help house hundreds of families in our community each month. In June, for example, rental assistance was distributed to 351 Batch clients, veterans, 132 project-based voucher clients, 1132 housing choice voucher clients, 256 Horton clients from other jurisdictions who are assisted by Santa Rosa staff, 48 emergency housing voucher clients, and 33 tenant-based rental assistance clients. And both those last two programs are still growing. In the housing trust, $15.1 million was distributed in our community for affordable housing loans, including $10 million in PG&E settlement funds that was passed from the city council through the authority to the renewal enterprise district, $2.9 million to Mahalia Glen, which is 99 units, $1.5 million to Bennett Valley Apartments for 62 units. And then of particular interest this quarter has been nearly $13.9 million of CDBG DR loan disbursements that were made for the first time this quarter. That includes $2 million to Linda Tunis Senior Apartments, 26 units for low-income seniors, $2.3 million to Caritas Phase 1, 64 units, and $9.6 million to 3575 Mendocino Avenue to assist with 94 units. Moving on to funding sources, the loan repayment amount remains high. We received $703,000 in quarter four, which is less than the $3.6 million that we received in quarter two, primarily from the Lantana Paydowns, but considerably more than the $15,000 we received in quarter three, and this again just highlights the volatility of loan revenue. Two other items I want to highlight housing impact fees, which finished strong. The authority had received a little over $1 million through quarter three, but received $900,000 alone in quarter four, so it ended up exceeding its budgeted amount of $1.5 million. And then finally, compliance monitoring fees exceeded budget as well due to higher than expected activities in that area, including four TEPFRA hearings with the City Council, loan processing fees for Mahoney Aglenn and 3575 Mendocino Avenue, processing three rounds of NOFA applications and miscellaneous subordinations, reconvences, releases, and refinancing. So that concludes the briefing, and I'm happy to answer any questions you may have. Any questions by commissioners? I see Steve Burke has his hand raised. He's now joining us virtually. Thank you. Kate, you know, we've talked about this before, but the project funds, you know, I think you provided information which explains that in greater detail, I appreciate that, but I'm just still wondering why is it possible to move CDBG funds, which I guess is the main source of the project funds, into the City Council's budget rather than the Housing Authority's budget, since we don't have any role to play in those programs. I mean, that's kind of the question, and it's probably redundant. But also, didn't I read that the homeless coordinator position, perhaps has been moved out of housing and community services to another place in the city, just makes me wonder why that particular area, and I noticed it's a 72 percent, you know, I guess less funds used than anticipated in the budget. So that kind of drew my attention to it. So if you could remind me of why we have that there, and if it can be one of my, thank you. Sure. So unfortunately, I can't. Those CDBG funds are, it's CDBG funding that the City Council gives most of it to the Housing Authority for loans, but does keep control of the public services piece, which is the piece that can be used, that they use for homeless service center, family support center, and the living room. So that's $230,000-ish of the $1.5 million CDBG grant. And then the other funding that the City Council has directed that's in the Housing Authority budget is the CARES Act CDBG-CB funding, which will run out mid-year next year. So that is also housed within the Housing Authority's group of funds, and the City Council has chosen to retain control of that rather than giving it to the Housing Authority. So in the future, I would say, let's see, so 22, 23, 23, 24, by 24, 25, unless there is another disaster for which we receive funding, the only money that is directed by the City Council and budgeted in the Housing Authority will be that small piece of CDBG public services funding. So it's minor, and we do have to keep it in fund 2280 for like reporting purposes to HUD for the Housing Authority financial, annual financial report that I discussed earlier. So I did try to call that out. It's in that the very bottom paragraph right before the funding sources on page two. And then in projects, the remaining funding in that is a big piece of that is the $2 million of down payment assistance program funds, which was funded by the City Council, $2 million that we haven't started yet. It is the other actually largest piece of it is home ARP funding. And so that's $2.3 million remaining. And we're not allowed to expend those funds until we have a home ARP plan approved by HUD. And we are close to having that done. If you have questions about that, you can ask Megan or Nicole. But those are all things that we are in the process of spending down. And so you'll see that number tick down throughout the next fiscal year. Well, thank you for that explanation. So the CDBG funds need to be in one place in a city budget is what I'm hearing. The City Council delegates responsibility for the majority of those funds to the Housing Authority. The CARE funds, it sounds like it was mainly a similar kind of situation, maybe it could be in the City Council budget, but they decided that for consistency it'd be included in the project funds in the Housing Authority budget. I think that's kind of, if I understand you correctly, Kate, that's kind of a short answer that I can kind of recall. And hopefully I won't have to ask a question again. So yeah, so that's and no repercussions from those funds, those funds the language, Shane, I guess you kind of recap that as time goes on, those funds will be spent and it won't look like, you know, we aren't doing our job, even though we don't have no control over it, over those programs. I think what you're saying is that that unexpected level of funding will diminish. Yes. Okay, I appreciate that. I thank you very much for that. And then the current occupancy rate for the Housing Choice Voucher Program, I know you provided lots of information on the specific parts, but I don't know if I heard the kind of the latest status on occupancy rates for the section of the Housing Choice Voucher Programs. Rebecca Lane can answer that question, so I'm giving herself, please. Sure. Good afternoon, commissioners. Rebecca Lane, the manager of the Housing Choice Voucher Program. I am getting to that information here. Pardon me, while I look in the folders, I don't want to give inaccurate information.  It just took me a second to get to that. Okay, great. So I believe that the month in question that Kate was reporting out on was June. And so as of June, the utilization rate across all vouchers is 85%. And the utilization rate for VASH vouchers is also 85%. Well, that sounds pretty solid given the obstacles that we're facing right now. So I mean, it'd be great to have it closer to 100, but I'm glad to hear it's not terrible. It's just some work to be done. And maybe at some point in time, we can talk about, you know, is the trend improving or is it going down? But I think that's a subject for another discussion, maybe a study session at some point in time. That's an important number. And if there's things that can be done to improve it, we need to focus on that. Thank you very much for that. You're welcome. Kate, I had a question. Yes. So on the transfers in from the City General Fund, real property transfer tax, there's the $10 million that was allocated to the red and $2 million for the down payment assistance program. With those two programs, do we have any idea how much of those monies are spent? I take it by the City Council and with the approval from Renewal Enterprise District and the down payment assistance program. So, Megan, do you? Okay. I'd be happy to answer that question. So the $10 million was a loan from the City Council to the red. I believe it has a 20-year term. The red undertook their own Notice of Funding Availability and I believe they identified projects for a total of $20 million because the City contributed $10 million, the County also contributed $10 million and all of that was committed except for $800,000. So $19.2 million has been identified for projects and from the last update I heard they have executed loan documents on their first project and that is currently under construction. It is an affordable development on West College and to West of this Safeway, they're on West College, former G&G site. So that is an affordable housing project that had a funding gap and the red was able to assist them and so those are in the form, that's in the form of a bridge launch of the project. And then your second question was about down payment assistance. So that $2 million is still in our budget. We are looking at timelines to launch the program. It will be a defer payment loan so the funds will come back and become a revolving loan fund upon sale or pay off of that money. Yeah, thank you. You're welcome. Any other questions? If I may, I'm not sure if anybody else has questions. If so I'll defer to them but I do have one follow-up question based upon your comments. So as I recall the original objective of the red was to focus on getting housing developed in the downtown portion of Santa Rosa. Is that correct? The intention of the red is to assist with infill housing and they do, I believe they do have geographic boundaries but it's primarily for infill sites with an emphasis on downtown. Yeah and I took, I had to take away from that that that was really going to focus on higher denser projects in the downtown core and I don't remember ever seeing the boundaries of red but it seemed like the projects that I've heard about that were funded were very similar to the projects that come to us for funding through our NOFIS. I don't see any real difference in the results of what we typically do and what red is doing and that's an observation and that's a point I'm not looking for a response but that's that's just kind of what I'm seeing. It seems like a duplication of what we do so far. Thank you. Thank you. I see no other hands raised. So we are going to now open public comment on item 4.1. If you wish to make a comment via zoom please raise your hand. If you were dialing in via telephone please dial star 9 to raise your hand. You will have three minutes. Chair Testa see no hands raised at this time. Thank you. We'll move along then to item number five study session. I don't believe there is a study session today. So we'll move along to item number six public comments on non-agenda items. We're now taking public comments on item six non-agenda matters. This is the time when any person may address the housing authority on matters not listed on this agenda but which are within the subject matter jurisdiction of the housing authority. If you wish to make a comment via zoom please raise your hand. If you were dialing in via telephone please dial star 9 to raise your hand. Chair Testa see no hands raised at this time. Thank you. We'll move along then to item number seven approval of minutes. We have minutes from the June 20th 2022 meeting. Are there any changes? And if there are none we're going to consider them approved as prepared. Item number eight chairman commissioner reports. Chair yeah chair. Chair Testa did you go to nine or are you going to do 8.1 first? We're doing 8.1 correct. Okay okay. Yeah. So this item is to see what interest there is in participating in the nominating committee to solicit interest into positions of chair and vice chair for the upcoming year. I am not seeking to be the chair for this upcoming year. I would like to see two commissioners who are interested on being on this nominated committee. I know that commissioner Steve has and commissioner Burke has offered to serve on this nominating committee. Is that correct commissioner? That's correct. Okay. And also when I spoke this morning with commissioner Downey who was not feeling well he had expressed an interest in being on this nominating committee. So with that I think we'll move forward with those those two and are there any other questions from staff? Okay. Seeing none we'll open public comments on item 8.1. We're now taking public comments. If you wish to make a comment via zoom please raise your hand. If you were dialing in via telephone please dial star nine to raise your hand. You will have three minutes. Chair Testa see no hands raised. Thank you. Item number nine committee reports. I don't believe there are any committee reports on this agenda. Item number Chair Testa do you have a report to make if I may? Oh sure thank you. I along with commissioner Downey and commissioner McWhorter were appointed to work on the staff planning day slash retreat and I just want to give an update on that and that's that we had a chance to meet. We talked about topics that we thought would be relevant and we passed that along to Megan and so we've had some conversations about that and so so we have a we have a draft which seems to be there's a comfort level with the committee and I think it's fair to say with staff with Megan and so it's it's mainly now at a point where it's logistics because one of the things that we had talked about was having having a planning day that was at a location where we could be outside and so that means the time of year is kind of important and and so anyway that probably means that we'd be shooting to having that planning day in September and it's kind of a time to get away from the regular day-to-day business of the housing authority that the policy issues that we discussed today for instance and and have kind of a more an opportunity to reflect and to learn on kind of more general topics affecting the housing authority so I think what I would hope to happen is the next step is that Megan can can work identify a location get to get in the agenda out to all of the housing authority and set a date where all of us could come together for whatever time it might be a half a day or but you know might be six hours I don't know I've actually yeah so it wouldn't be a full day event but it would be at least probably a half a day event and so Megan I don't know if you have any comments about in it to add to that but that's generally what I wanted to report thank you yeah I said my just to add on to that the next steps will be one we need to determine the extent of the agenda for September because Commissioner Burke and I had talked about using the September date as a potential housing authority meeting date as a potential day to hold this since it's already on your calendars so Steve Brown will be reaching out in the near future to make sure that that works for the commissioners and then we also will be identifying a location thank you I know that's something that a few commissioners have mentioned they would like to do and it's been a kind of it's been a while and coming but it's good to see that we're kind of getting a focus on that and hopefully keep her fingers crossed it can happen fairly soon thank you Megan I believe I probably have to now open this item for public comment so unless you feel I don't need to I'll I'll open that up for public comment on this item item number nine committing reports if you wish to make a comment via zoom please raise your hand if you were dialing in via telephone please dial star nine to raise your hand you will have three minutes chair test I see no hands raised at this time thank you we'll move along to item number 10 executive executive director reports and communication items all right so first I would just like to let the housing authority commissioners know that on Friday August 12 chair tests Rebecca Lane and I had the opportunity to attend the river city apartments grand opening ceremonies in Petaluma river city apartments is a development that pep housing worked for 19 years to bring to fruition and it is supported by the housing authority with bash vouchers so that was a very wonderful opportunity for us to see the developments and it was very well attended so thank you for providing us with your Friday afternoon chair test we certainly appreciate it and I think that was I'm glad to have many funders in the audience second just from a staffing perspective this week we are interviewing to fill the four department vacancies we currently have so hopefully in the coming months we'll be introducing some new faces to you very pleased to have been moving along also would like to acknowledge Nicole formally Rathbun now Delphi Orantino who has returned from leave very pleased to have her back managing the housing trust so that is welcome addition back to the department and then finally would like to touch on the communication item which is included in your packet and as you recall on a monthly basis now we provide you with an update of the affordable housing pipeline and you will see that we have over 344 units currently under construction in the past week or so we sign the subordination documents to proceed with Mahoney and Glenn so that's 99 units in rick and valley that will be starting construction shortly and then stony point flats will be proceeding within the next month or so and I'll be another 50 units so we are well in the way to have about 500 units actively under construction which I think is an incredibly noteworthy event for the housing authority and for the city so I'd be happy to answer any questions about the items reported out on okay um any questions um for megan I don't see any hands raised um I did have a question megan um on this pipeline it shows acme apartments on sabastical road I don't recall that one and I don't see that it has that we have actually committed money yet um or vouchers on that can you um tell me why that's on the list so the acme apartments received a density bonus from the city so our level of participation are the units that are restricted by the density bonus yeah actually if I could just further touch on that that would be another project so I misspoke about the red this project was also assisted with a bridge loan for the uh from the red okay 100 affordable development I believe it's the corner of sabastical and stony point rapidly as its location so will that be um included in our pipeline in the future for any other red projects if we have some more the assistance already yeah yeah gotcha okay thank you um evan you have a question yes I do I don't know if this is the appropriate time or place for it but I've had um people coming up to me regarding the journeys end project because I was a prior journeys and resident and them knowing I'm on the housing authority I'm getting inquiries regarding um promises made to prior residents about being able to move back into those apartments and what steps they can do to be on a waiting list to get into the apartments they're asking about the affordability of the units and I don't really have an answer to give them and I was curious what we're doing is as far as the past and prior residents of the journeys and that were promised to be rehoused in the new projects and what what we're doing regarding that certainly thank you Commissioner Rawhouser um for any past residents that are interested in the new journeys and complex and as we noted we have about 140 of those units currently under construction um they should reach out to Burbank housing so Burbank housing is the developer and will be the manager of those units um so reach out to Burbank housing to express interest and get on the waiting list and they can go through the income requirements the income is restricted at various levels um 30 50 and 60 area median income and so for the for the the affordability aspect because a lot of them would need the vouchers because they wouldn't be able to afford the market value rates and how would they is there something set up that is a predetermined allotment for the prior residents of the vouchers so the housing authority also um committed I believe 30 project-based vouchers yeah the two phases that are under construction and Rebecca Lane has um turned her camera on and as the housing choice voucher manager she could provide a quick overview of how potential participants would obtain that list lovely because I that good it really helped me with questions I'm trying to answer sure thank you for the question um the project-based vouchers will initially be offered to families who are on the waiting list for the current housing to voucher program uh so uh if a family is not who was a resident of journey's end and is not aware if of their status on our current waiting list they can certainly reach out to our office we can look that information up and after the opportunity is offered to everyone who's on the waiting list the people who are interested and self-identify as being within the income limit and within the household size of the particular units then they will be referred to the property for that further determination as to the priority and preference for being a former resident thank you so very much you're welcome hey commissioner steve work thank you chair test um so your your question about acme uh apartment's kind of raised the question I I just thought of and that's I don't know Megan if uh has there been any discussion or resolution of when units are produced in the affordable units in the developments through red how are those accounted for in terms of meeting the state goals for providing affordable housing uh all city I hope it is my understanding that if they're within the city limits they will count towards the city's arena which is the regional housing allocation regional needs allocation um numbers thank you okay any further questions seeing none we will now um begin taking public comments on item 10.1 if you wish to make a comment via zoom please raise your hand if you were dialing in via telephone please dial star nine to raise your hand you will have three minutes chair just i'll see no hands raised at this time thank you the next item is item number 11 consent items Megan as we noted at the beginning of the meeting with uh commissioner Burke's abstention we do not have a forum to act on the consent calendar so we'll be continuing this to the next meeting of the housing authority thank you the next item is item 11.1 resolution rescinding resolution number 1739 and adopting a right revised resolution chair test that's the continued item i'm sorry what the continued item we're on 12 i'm sorry yes correct item number 12 report items item number 12 is a report on uh the resolution of the housing choice voucher program administrative plan revision julie garen program specialist good afternoon housing authority chair test and commissioners my name is julie garen and i'm a program specialist with the housing and community services department um today i'll be presenting on um an administrative plan revision eliminating chapter 18 family self-sufficiency or fss program action plan and adopting separate independent fss action plan incorporating changes required by head under the fss final role published on may 16th 2022 next slide please so the administrative plan as i'm sure you're well aware is the major policy document for the housing choice voucher program and currently as it stands the family self-sufficiency or fss action plan is currently part of the administrative plan it's a chapter 18 of the administrative plan um any revisions to the administrative plan are reviewed and adopted and adopted through the public meeting process so we bring any revisions here to the housing authority for your approval um i'm sure you've seen recent items uh with revisions to um the administrative plan next slide please okay so um hud guidance so hud published the fss final rule on may 16th 2022 which made changes um to the family self-sufficiency program um these changes included a mandate that all fss programs must submit an updated fss action plan to hud by september 30th 2022 um the changes required by this um final rule are very substantial and um it is recommended that this plan should now be adopted as a separate and independent document outside of the administrative plan next slide please so a little bit um a background on the fss program so the fss program is a voluntary program that serves families in the housing choice voucher program and the fss program provides um financial incentive to participants in the form of escrow savings so an escrow savings account that increases as residents earnings increase um fss also provides case management um and services to help families access resources uh resources and that helps them to overcome barriers to employment and achieve achieve their goals and as they go on um they'll be able to increase um their their earnings and those earnings those increased earnings are then deposited in their escrow accounts next slide please so major revisions to the fss action plan policy um they include that um these uh the excuse me revisions permit any adult household member not only just the head of household to enroll in the program and eliminates regulations that work potential barriers to program graduation so um a lot of this um policy changes um is sort of a reaction from HUD our feedback that HUD was received and they've expanded some of and revised some of the guidelines that made it harder for participants to graduate and they expanded eligibility so that all members of a household may be participating in the program not just only the head of households that was a major revision next slide please um additional revisions include um revisions to the program coordinating committee or the pcc so the pcc is the entity responsible for building partnerships with service providers and then those providers in turn provide services to the fss participants santa rosa's pcc will include the fss program coordinator the fss case manager and it will also include hcv participants on that committee um other revisions include that um expand the fss action plans family selection criteria it expands the enrollment and eligibility for the program and um as we mentioned previously any household member can enroll in fss not just the head of household um the new fss action plan also expands the definitions of suitable employment and the potential services to be coordinated and available for participants um that it also has an impact revisions on the escrow so the new fss action plan allows the faw to disperse a portion of the escrow account before the contract completion um under certain circumstances so that would also be um a new revision um just a few more i'll touch on i don't want to go into detail on everyone but um the new fss action plan also expands the good cause extensions for participants who are actively pursuing their goals so they will give them an extension on some of um on meeting some of their goals and it also makes some changes to former rules established for graduation portability and reporting and monitoring and so um there is as you can see as i mentioned previously the changes required um under that HUD new rule are very substantial and um it's it's hard to be incorporated all in a presentation but they are so substantial that it made it necessary to pull out the fss action plan out of the administrative plan next slide please so um the requirement of this new rule is that the fss program action plan must be submitted to HUD for review and approval by september 30th 2022 the current plan is as we mentioned chapter 18 of the administrative plan will be replaced by a separate and independent fss action plan that incorporates the changes in the fss final rule dated may 16 2022 next slide please so it is recommended by the housing and community services department that the housing authority by resolution adopt the revisions to the housing choice voucher program administrative plan eliminating chapter 18 family self-sufficiency program action plan and adopting the separate independent fss action plan dated august 22nd 2022 that incorporates the substantive changes issued by HUD in the fss final rule dated may 16 2022 and entitled 24 of the code of federal regulations part 984 thank you thank you dearly do we have any questions from commissioners on this item i see no hands raised i just wanted to make a comment this sounds like a wonderful program and the changes that have been made to make it sounds like it's a little bit easier to manage and to be part of and the started in may and we have four 43 participants so far um have any of them that's such a short period of time from may to august have they all stayed into the program or um have more people come into the program what what do you know on that julie sure i'll take that question great job julie on presentation rebecca lane manager of the housing choice voucher program which as julie mentioned incorporates the family self-sufficiency program so to clarify we actually do have the program already underway here in santa rosa we've had um our current iteration of the plan since um i believe approximately 2009 and so we currently have 43 participants we initially started out with a mandatory minimum program size of 75 that's what had mandated would be our program size so we have graduated approximately i believe 18 families from the program since the time that we started and we now are incorporating these changes as required by HUD and will our first steps after if the item is approved today then we'll be submitting the plan to HUD and we will await HUD's approval of our new revised action plan incorporating all these changes that julie talked about and our next step will be to contact those 43 participants that we already have and have them sign the new contract and as julie alluded to the contract is more favorable to them in terms of escrow earnings and other flexibilities so we're excited about that we're going to um have a great engagement with our current families on that and then we'll work after that to uh recruit the the rest of our you know program uh work on expanding the program a bit after uh impacts of covid because we weren't able to really interact with people face to face and because a lot of this is um you know there were other resources that went away during that time and so that's the the work that's coming next is uh to uh to increase our outreach efforts thank you excellent um any um any other questions of staff seeing none um we will now take public comments on item number 12.1 if you wish to make a comment via zoom please raise your hand if you're dialing in via telephone please dial star nine to raise your hand you will have three minutes chair test no hands raised at this time thank you i would like to ask if there is a motion to approve um this resolution for item 12.1 we have a motion to approve chair test if i'd i'd be pleased to make a motion if um thank you should someone else that would prefer to do that so um before i before i make the motion i just want to say that in a program that's been around for a long time very difficult to make work in this area because of the high housing cost and hopefully this will uh improve the ability of people to take advantage of a really important opportunity to step up from little to um ownership so with that i would uh make a motion uh resolution of the housing authority of the city of santa rosa approving the housing choice voucher program administrative plan revision dash eliminating chapter 18 dash family self-sufficiency fss action plan and adopting a separate independent fss program action plan and uh waive the reading of the text thank you commissioner lapana i second his motion thank you and we have a motion to approve on the second and we'll now call for real call vote okay we'll go ahead with the vote on this resolution we'll start with commissioner berck why and then commissioner lapenna by commissioner rawhouser hi and chair test hi uh that motion passes with four eyes with commissioners mcquarter downy and vice chair owen being absent thank you and the last time on our agenda is adjournment and um despite all of the setbacks getting started on this meeting um i think the meeting went very well thank you very much


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