I really just try to visualize, okay, how I want it to look. How is this going to communicate to the people on this platform, to the people on that platform and really just make it to a point where it's, okay, now at the end, they're invested in me. They're invested on going to the Spotify. They're invested on going to the SoundCloud. This is the gem I have for creating content. When it comes to really getting in that bag of creating something, I get so passionate about the visual aspect of it. I visualize how I want the video to come out before I even just touch the camera. I already have a concept in mind. It's like I'm treating in a way regular content for social media like music videos in a way. Or what's the theme? How can I, because I'm understanding when it comes to social media, there's certain language that you have to adhere to. There's TikTok language. There's Instagram language. So specifically with TikTok language, it's more so, okay, you got to of course pay attention to the trends, but how can you put yourself at the forefront of that trend? So when it comes to making content for myself, I really just try to visualize, okay, how I want it to look, how is this going to communicate to the people on this platform, to the people on that platform and really just make it to a point where it's, okay, now at the end, they're invested in me. They're invested on going to the Spotify. They're invested on going to the SoundCloud. Any social media platform or music platform that I'm at. So I really just try to visualize, okay.   And he's actually showcasing what he typed. Something that really pulls you in instantly, you know, because you do of course have to, you know, really in a way kind, you have to play the game for in a way, but still have that out to know that, okay, this is the, this is the thing that drew you in, but now I'm drawing you to me at the end of the day. Now it sounds like you definitely focus a lot on the hook, right? Yeah, for sure. Bring them in. But, you know, a lot of people can figure out random ways to get people to stop the people who do really well at content, right? People actually are satisfied at the end. You know what I mean?  Like, so how do you make sure you consistently deliver on expectation and people like replay your video again or share the videos? I think what it definitely does come down to for me now is every time I try to, like the way I do content is of course I don't try to go all out at first, you know, okay, because I don't want to burn myself out, right? So for instance, when I first started with the ISO version first started it, I was recording, it's crazy. I was recording like some of my biggest songs off of $40 microphone, like it was crazy. So that was like the first standard I started at and knowing, okay, you know, it was novel in a sense of, okay, now the idea is something that never, you know, was there before so I can I can get away with using a $40 microphone and just the idea. But now as people are seeing the videos more and more, now all becomes a question of what can improve. Quick second, have you ever seen an artist catch some traction and then they start to move? The numbers start to grow. They might even go viral, but then fast forward a year from now somehow their numbers haven't really grown that much. They dropped back close to the same monthly listeners they had before the traction and viral moment. Well, that's because you have to know how to convert those moments into careers. And we've done this again and again with not only songs but artists. And so has J.R. McKee who's been a part of helping artists like Lil Dirk, Rod Wave, Justin Scott and Money Long. And we just did a collab where J.R. McKee does a step-by-step breakdown of how he took Money Long from zero to millions of monthly listeners and winning a Grammy over Beyonce, Mary J. Blythe and Jasmine Sullivan. Check out this breakdown while we still have it up. You can check it out at www.brandmannetwork.com slash Grammy. Don't forget the www or it won't work. Again, that's www.brandmannetwork.com slash Grammy. Back to the video. So now when I knew okay there was, I know people are kind of familiar with this. So now what can improve? Now it's the sound. It's the production. So now more so when I drop things I focus more so on the production because I know it's that kind of thin line between hearing a song but then feeling a song. So now when I make the content I try to really focus on the end goal of okay, this can be something that at the end of the day somebody could just list to always. It could be a song that I could just turn on and just feel like bumping that ISO. So now the way I'm able to really consistently bring that is just really focusing now. What can I just improve on and what if the viewer is watching if somebody is listening that they really are able to get the message that I was trying to deliver in a way. So yeah. Oh yeah that's hard man because I was scrolling. I was on YouTube last time I was scrolling and I notice every single song you do like people do these covers and flips of people's songs and things but you definitely treat every single flip like a real song. Right. Exactly. Right. That makes a difference. Like even now you're doing it like even the edits of the videos feel like they're on many videos. Like what? Yeah. Where? Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah.