The famous American psychologist Dr. Rick Hansen says the brain is like Velcro for negative experiences, but Teflon for positive ones. What is up everybody this is Chris from the Rewired Soul where we talk about the problem but focus on the solution. And if you're new to my channel, my channel is all about helping you.  So no, I'm not a drama channel. I'm not here to spill any tea or anything like that. But what I like to do is pull from different things happening in the YouTube community or pop culture to try to teach you.  So if you're in that kind of stuff, make sure you subscribe and ring that notification bell. So I wanted to make a video about Shane Dawson.  You keep making videos about Shane. So this is great. All right, I'm going to tell you a little story real quick. I was actually talking with my girlfriend. I was like, yo, I'm going to take a nap before my class. And but I can't get this, this video idea out of my head. And she's like, is it a Shane Dawson video or a different one? And I'm like, it's a Shane Dawson one. And then I was going to do a different video, but I was like, you know what? No, there's some valuable lessons people can learn from the Shane Dawson one. And I guarantee you're going to love it. So Tristan, when you watch it, leave a comment down below and let me know if you love this video. All right. But anyways, so I'm in a little group chat with my beautiful girlfriend and her amazing best friend Shelby. And we talk about, you know, the Shane Dawson series that keep me up to date on all of the beauty guru tea and stuff like that. But anyways, we were talking this morning and my girlfriend was showing me some of these tweets from Shane Dawson. So the first one is from Miss Selena Gomez herself. Isn't that cool Selena Gomez watching Shane Dawson? She says, I'm kind of disappointed in at Shane Dawson accusing Jake's parents for his behavior. Yes, parents influence you, but he can make his own choices. Shane replies, I didn't accuse anyone of anything I observed. And yes, your childhood creates who you grow up to be good or bad me included. Boom. Thank you, Shane, because you just dropped some knowledge on Selena. And by the way, I know you might feel like that's contradictory to what I said the other day or yesterday in my video.  Like the more I learn about psychology and mental health and brain development, I see that nurture overpowers nature. So Shane, one point for you. All right, this next one, this is great. All right. So this guy says, Hey, at Shane Dawson, I'm making an eight part series that villainizes mental disorders. I've even hired a $10 an hour editor to make it more like reality reality TV. How about an interview? Shane replies from looking at your pics. It looks like you edit your own stuff to and know how hard it is to make something.  Dang. Oh, I love it. I love it so much. So for those of you who don't know, and I don't think many of you know this, but I'm a huge fan of Chris Delia. He's a comedian and he puts haters on blast all the time. It inspires me. I love it. Like a lot of these people don't think that you're going to reply. And this guy was like, oops, like he didn't realize Shane Dawson was going to reply to him. But yeah, so after, after seeing this, I went to go check in. I was like, what else am I missing from Shane's tweets? And his last tweet said taking a break from Twitter for a while. I'll let you guys know when the videos go up and when they are planned to go up. But besides that, I'm stepping away and I'm going to focus on making them. Part four on Wednesday and part four on or on part five on Friday heart. So I want to talk about this. So, man, first, let's let's talk about some positive stuff. Okay, Shane's not going to see this video because even when you tweeted at him, he's not there to see it. But let's talk about the positives real quick. All right. Like Shane, Shane knew going into this that he's pushing boundaries, right?  It was different because Tana is a friend of his, but Jake, he knew he knew going into this that he was going to be, you know, going into this. And it was probably going to screw him up learning all this stuff. And, and he knew he was going to get some backlash. He talked about how a bunch of people are going to do this, but like it's great to see that he's challenging himself.  This is what, what helps build mental resilience. Okay. The more you kind of push yourself and get yourself into uncomfortable situations, your anxiety decreases because what you're doing is training your brain to deal with higher amounts of stress. So I commend Shane for that. I also commend Shane for bringing mental health to the forefront. Whether he intended on it or not, like this topic of mental health is popping right now. People are asking questions. I've mentioned this in other videos. Like I've gotten like almost 5000 subscribers in the last week or so, like, and I'm a mental health channel. Like people are coming here to learn about mental health and different illnesses and decreasing the stigma, increasing awareness. Like that is amazing. That is amazing that Shane did this, whether it was intentional or not. They brought Katie Morton on who is a licensed therapist who has awesome content on her channel that educates people. I talked about that a bit. I even go there and kind of learn about certain disorders. So that's awesome. But what we're seeing is, is that Shane's having a hard time dealing with all the criticisms. And I mentioned this in my video yesterday, like he's not going to be able to please everybody with this. So now let's talk about these negative thoughts and these negative experiences and everything. So a few weeks ago, I had the honor, the privilege of going to speak to high school students about coming of age experiences and mental health and life and all that stuff. And my friend who invited me, who's a teacher, the kids actually wrote me thank you notes. And it was awesome and amazing and made my day. And I was going to do a whole video on it, but I just want to grab this one real quick. So this is my message to you and Shane, if he ever sees this and, but here's one of the thank you notes. All right, dear Mr. Chris Boute, thank you for coming and speaking to my class on Wednesday. It was nice to meet you and be able to hear about your life and how you overcame many challenges. Something I will remember from what you said is how we need to learn how to stop caring about what others think of us. That is one of the biggest struggles in my life. I've always been compared to others and judged by people I should be getting love from. So when you said that it is meaningful for me to hear someone know how I feel. I went home and watched a couple of your videos. I really like your channel and keep watching it for more content. Thank you again. Yes, yes, yes, yes. Like the main thing, the main thing, like when the kids would ask me like, what's the one piece of advice? Like I did like, I think four different classes on two different days. I said the main thing, if you forget everything I say today, it's this, quit caring so much what people think of you. Okay. So I talked about this a little yesterday in the Shane video, but the people pleasing like I get it. I get it. I've been there and I know it's easier said than done, but I really hope that Shane overcomes this and like, I think this is good. And he's able to see that he's not going to be able to please everyone and it gives him a little bit more like screw it attitude like moving forward. But this is something I want to teach all of you. I have a video I will link up in the info card about like tuning out the noise. We value other people's opinions more than our own and it absolutely kills us. Now, going back to the intro of this video where I talked about Dr. Rick Hansen and how the bell, the brain is like Velcro for negative experiences, but Teflon for positive ones, the positive ones just slide off. Well, there's something in the brain that psychologists have discovered the way our brain acts, which is called negative bias. Okay. So our brains are more likely to focus on the negative than the positive. All right. Why is that you ask? Why is it that we are such an evolved life form? We are at the top of this food chain. Why do we have a brain that chooses to focus on the negative? Why do we have a brain that doesn't do what I say at the beginning of every video, which is we talk about the problem, but focus on the solution. Why does our brain want to focus on the problem? The simple answer is for our survival. The problem is that our brain evolutionarily has not progressed to where we are today.  The problem is that your brain is holding on to all these negative things. And a lot of that is what people think of you and all of that. So we need to first acknowledge it, then we need to work on it. And what Shane's dealing with right now is something that I struggle with. And my beautiful girlfriend is someone who keeps me in check all the time. Like she'll tell me like over this weekend when I was getting a lot of traction from a few of my videos. Like I was just reading them and I was getting angry at comments and stuff like that. And she's like, read some of the positive ones. Read some of the positive ones. Or she'll tell me to save the positive ones. And I try to post them over on my Instagram and things. And like I try to save them like I have these beautiful little thank you notes. I have to. So that's step one. Like for any of you out there is something that we talk about if any of you struggle with imposter syndrome. Like document the good stuff. Document it as a reminder. Have it somewhere handy. Also part two, part two of this thing. Keep people in your life who remind you about this stuff. Like some people, I was like worried I was going to lose some subscribers yesterday because I kind of went hard on Shane by saying he needs some new friends. But this is directed at all of you. Keep people around who help you focus on the positive. Like that's what I love about my girlfriend and my other friends. They help me hone in on the positive when my brain wants to stick on to negative experiences like Velcro. The next thing, the last thing that I will tell you to do. If you don't have a notebook, go out and buy a notebook for a dollar or get an app on your phone for free to keep notes and make a gratitude list every single day. See the problem is that our brains are wired for the negative. There's a reason why my channel is called the rewired soul. We can actually rewire our brains. And it's scientifically proven that by keeping a list of five to ten things a day that you are grateful for, you will start to rewire that negative bias in your brain. Now that's not going to mean that you're in danger and you never spot problems, but it will help to let go of those thoughts. Because when you focus on gratitude, your brain focuses on what you train it to focus on. I'm going to link another video in the info card about Jacksepticeye where I discuss a psychological experiment that they did where they discovered that the brain focuses on whatever you yes, you train it to focus on. All right, so in this in this rough patch for Shane, like he still has to go through like what five more episodes of all this criticisms and everything like that. Like it's going to be it's going to be a rough ride. So hopefully he developed some tools that he can use to start combating that negative bias. All right, but this is a video for all of you. If any of you have negative thoughts, I've had people ask me about rumination and things like that. You counterbalance the negative with the positive things that you're grateful for are very simple. All right, if you're watching this, you have a phone or you have a computer. And if you have that, then you have electricity. If you have that, you probably also have an internet connection. These are three easy things that I just spit bolt off the top of my head. All right, if you're eating something while you're watching this, you have food. Okay, so keep it simple. All right, but just go out and get a notebook or document in your phone. All right, I really hope this video helped any of you out there who struggle like Shane is right now where he focuses on the negative. Okay, like think about Shane, if you're watching this video and you came here because of Shane, you love Shane, but it's easy for him to forget that when he's seeing the negative. All right, so how can you relate to that? And how can you flip that and learn to improve your mental health? Okay, but let's do this down in the comments below. I don't want to hear about the problem. I want to hear about the solution down in the comments below. Let me know what you do or you're going to do to combat negative thoughts. All right, I can't wait to see where you say down in the comments.  Last minute update. I just went to go start editing my video and I was trying to pull some screenshots to put on my computer. And Shane is now back on Twitter with this tweet. You know what? F*** it. For part 4, I'm going full tee.   Grab onto your f***ing mops. Snaps. Anyways, everything I said in this video still stands, but I don't know if you want me to make another video about how to deal with this stuff without seeking revenge or getting angry? Let me know down in the comments. But the one thing I will add real quick is that Shane is starting to see that he can't please everybody. And I've been through this experience where you just, you just eventually snap. Like you're so done with trying to please everybody that you're just like screw everybody. And that's a whole thing about managing your emotions and all that kind of stuff. But let me know if you want me to make a video on it. Anyways, that's all I got for you today. If you liked this video, please give it a thumbs up.  Make sure you subscribe and ring that notification bell. And a huge thank you to everybody supporting the channel over on Patreon. You are all amazing. And if you would like to get some rewired soul merch, click or tap right there. And look, there's an awesome picture my girlfriend made of her cat as a little Buddha. Get that shirt. We're on a coffee mug. All right. Thanks for watching. I'll see you next time.


I'm Lance Gouble, Jace Gravy, with the 26 Mew. It's Marine rotation force Europe, deployed with the 15th Mew. I messaged this to my family and friends. I'm definitely missing you guys. But I'm happy to be out here with you guys. Stay safe and enjoy the holidays. Thank you guys for all the support and love. The favorite thing I like the most for Thanksgiving is my mom's rice dressing. It's probably the best thing ever. Delicious. I'd like to thank my wife, my son and my daughter for waiting for me. Stuck with me through thick and thin, three deployments. Thank you, babe. Love y'all dearly. Be safe. Keep on rockin' in the free world. Everybody have a happy Thanksgiving.


e who are going to be the top three. So for the last one I'm going to ask that you make a lot of noise when they hop on stage. Company's name is Sovan and Selena the co-founder and CEO is going to come share about their pioneering health consumer startup that's tracking sorry tackling chronic sleep disruption with their innovative earbud solution. Give a huge round for the last company. So in Dutch we say slap lecker before going to bed which means sleep delicious. Sleep is anything but delicious for me because you see four years I struggle with teeth grinding and jaw clenching in my sleep. I fractured two molars woke up so many mornings with jaw pain and headaches feeling so hungover even though I just had eight hours of sleep. How many of you empathize with this? I can see hands going up yeah because statistics says up to 30 percent of adults are affected. For something that affects so many people we have so few options there is mouth guard that you could wear every night or get Botox to paralyze your jaw muscles every three months and get this neither actually address the root cause because teeth grinding and clenching is actually linked to sleep disruption it's our body's attempt to stabilize our sleep when there's disrupted and over time it just becomes an over learned behavior a habit. Now I happen to develop medical devices for a living so naturally I thought upon learning all of this why can't we develop a solution that actually targets the sleep disruption itself? Can't be that hard right? What is the typical startup founder response? Well my co-founder and I tried so many different approaches we tried all the existing wearables existing sensors smart bedding smart speakers smart pillows problem is none of them could detect sleep disruption accurately they couldn't intervene in real time while still being comfortable we almost gave up until one day we discovered that the ear is the perfect place to address this issue let me tell you why because from the ear you can detect jaw muscles jaw movement respiration heart rate all the data points that the algorithm needs to detect and through the ear we can actually also intervene in real time using soft acoustic waves as a way to guide you back to restful sleep and that's not all using the data from the device we can also serve up personalized insights as to what really tend to increase your sleep disruption because it could be caffeine it could be your sleep position it could be alcohol so many things solving is the reality thanks to our team we are an international team domain experts in AI machine learning sleep science DTC marketing all the key areas that we need to succeed but what makes us formidable if you ask me is that each of us has a personal connection to the problem and we're so motivated to finally create a lasting solution for ourselves as well as for others in a short period of time we created a prototype that proved the concept that convinced partners to join us off note we convinced an earbud manufacturer to join forces with us we cut development time by three years and we refined the design seven times to bring you this the world's smallest most comfortable sleep solution so we're launching in 2024 in this market four billion market where we already have pre-sales and well as well as thousands of people on the wait list we are going direct as a way to gain traction get direct feedback from customers and iterate faster although in order to scale we will be using channel partners so i'm just going to close with this this earbuds that we have has multiple application it could be used for um so the hardware as well as the machine learning engine we've developed can be adapted to other application from sleep apnea to epilepsy and what's really interesting and i'm going to close with this is i recently learned that in chinese medicine the ears consider the gateway to our body's well-being if you think about what we're doing right now is that we're using this as a way to harness all the recent advances in ai machine learning sensors microchips as a way to regain our health so that we can deliver better health to everyone thank you thank you thank you and judges luke i had a few questions just on product specs so first is battery life and then number two is just your gross like the product gross margin what you plan to sell it for and then how much it costs you to make today and then where you think that cost will get you know in two or three years time absolutely thanks for your question so for battery life from the beginning we know that it's going to be used for sleep so it has to have eight to ten hours battery life so that's what what we have and then in terms of production we've been so lucky to be able to partner with an earbud manufacturer so they already have the full supply chain manufacturing network for us so we expect that at scale we have an 80% gross margin and the pricing is that expect 300 400 plus the subscription for maintenance thanks for the the great pitch do you face any kind of regulatory hurdles absolutely so of course safety and compliance is top priority for us right we're a healthcare product we want people to have full trust in us so the device has been designed with all the regulatory requirements in mind and we are in our three four-year plan we are going to submit for medical device certification because that will help with reimbursement and access however we are able to launch as a non-invasive invasive wellness device really tackling sleep improvement so no specific indication so that's how we're able to kind of balance the two area to launch next year do you still need to do product development or is it just mainly production what is necessary still to bring it on the market I would say it's product validation so of course launching any product you are going to get user feedback from the first 10 from the first hundred right so it's that kind of refinement but the product itself is built the sensor has been validated we recently did a study with a university in the Netherlands showing 99% correlation through the gold standard so technology is done it's just a matter of doing the last minute last minute last bit of refinement the last mile thing yeah is this agnostic to the actual earbud i.e. could you sell this as an OEM to any earbud manufacturer around the world there is changes in the hardware that we need to make and that's actually where our patent is is in the sensing mechanism itself as well as proprietary algorithm but in technicality we are talking to other earbuds manufacturers to implement the sensing mechanism and algorithm onto their earbuds we've got time for one last question i think Maxine looks like she has a great question coming it's not great i wanted to understand kind of you said that kind of the teeth clenching and the jaw grinding was correlated or related to sleep disruption but is it a direct effect of or like what is causing whatch here and kind of like how do you how's that scientifically proven yeah so there's been a lot of studies showing that basically teeth grinding and clenching is our way our body's attempt at stabilizing the sleep so it's actually an effect of the micro arousal of the sleep disruption and they've shown this over and over again in many studies the heart rate goes up first there's a little bit of arousal then the teeth grinding and jaw clenching comes and the reason why our body has that mechanism is that teeth grinding and jaw clenching is actually a helpful physiological response when happening once you know it lowers your heart rate it sends it sends bloodstream to your brain it actually lubricate your your mouth and it opens up your airway when people have apnea they tend to peace grind as well because it actually opens up the airway so it's a helpful response it's just that when it happens over and over again it just becomes a habit that is not helpful for everyone but the way to tackle it is to you know disrupt the habit that's why the data component of it is also important because if you still have apnea probably you know you can use our earbuds all the time but you only get 50 reduction because you still have to address your apnea fantastic thank you Selena thank you just for the questions thanks you've now heard the top 20 semifinalists of slush 100 one of them is going to win a million euro investment from axel general catalyst light speed nea and north zone who i think are the best investors in the world now what's going to happen next our five judges are going to be escorted to a very secret location in the in the vicinity um and in that room these five judges are then going to decide who the top three companies are and who's going to be who's going to be pitching at the finals tomorrow evening has this been fun we'll try that again has this been fun nice fantastic um we're going to head off now and we'll be back at 3 40 pm so 20 to 4 pm and we'll be announcing on this stage who the top three are so be back in about 45 minutes thank you from us in my hands i have the list of the top three companies in slush 100 my name is marco i'm the head of startups at slush and i also run the slush 100 competition and i just got back from a very very gruesome room full of five of the investors who were here judging earlier and they decided who the top three companies are going to be before we get into who they are just a recap of what they're actually competing for one of these three companies is going to win a one million euro equity investment from none other than axel general catalyst light speed nea and north zone some of the best investors in my opinion are you ready to hear the top three let's try that again are you ready to hear the top three that's more like it okay in no particular order i'm going to share who the top three are leading into tomorrow when i say a company's name i ask that you really really really erupt properly and excite everybody the room is that okay we're good clear instructions first company in the top three of slush 100 in 2023 is fercado second company in the top three of slush 100 in 2023 is congrify and last but by no means least the final company in the top three of slush 100 in 2023 is life year i also asked the investors to give us a reasoning for why these three were picked and the reasoning was the pitches themselves were great and the use cases for these three products made a lot of sense in addition to that the founder background was exceptionally good for these founders as well there was a founder market fit i think is a term that they were using there thirdly the markets of each of these companies is substantial enough to warrant an actual VC investment fourth this was just one of the companies payment infra is apparently a very sexy sector at the moment i had a hard time believing that but the VC said it's true and the final one which is probably the most critical one that they all spoke about repeatedly was that each of these top three companies had the right approach to building a scalable company so let me see the top three companies once again fercado from germany congrify from italy and life year from estonia give one massive round of applause for these how does the competition continue these three companies are now going to go back to probably their hotel rooms get those pitches edited and they're going to get ready to pitch on the final stage tomorrow before that however they actually also have an investment committee with the five judges tomorrow morning that's not on show that's not on a stage that's happening backdoors but do come back for the founder stage tomorrow evening to see the finals but please be there for the winner announcement trust me you will not want to miss one of the companies taking home a one million euro equity investment you've been a fantastic crowd thank you so much and i'll give it back to the hosts