It wouldn't be CES for me if I didn't stop by the Night Eyes booth. I've been torturing these people year over year after year. Actually, I think I might even have met you guys at Macworld the first time. So I've been going way back. This time I'm talking to MJ Smoot and I'm addicted to your little twist. I think what do you call it? Gear ties. Gear ties, yeah. Gear ties. I mean, I buy them in all the colors, buy them for my family and everything. And I'm currently wearing for this interview the dog collar that we bought for Tesla. But you've got it. This is an upgraded version, correct? Yeah, this is. This is the Night How Rechargeable. It's rechargeable. Rechargeable. Nice. This also has the disco select so you can have it in party mode like we've got now or changing colors. Nice, changing colors. So I walk at night. My dog wears this. I wear taglets as my little blinky lights. So I got that covered. What is the new stuff you're taking a look at this year? One of the things we're really excited about is the new line of runoff waterproof bags. So six different size travel bags. The most exciting piece of this is the technology behind it. So we invented a brand new type of waterproof zipper called TruZip. It's the first sliding toothless waterproof dustproof zipper on the market. Wow. Great thing about this is it allows us to make some very small waterproof bags all the way down to like a wallet size to keep some personal items up to a large packing cube. So keep what's safe inside or if you add something like shampoo, wouldn't spill out and get the rest of your stuff. Oh, that is totally necessary. Now if you guys were anybody else and you told me you had a zipper that would continue to work and that was waterproof, I would not believe you. But you guys know material science. We have. You know, one of the gentlemen that invented the gear ties used that same extrusion. I can tell you what it is. You got it from the material for the gaskets they put around windows on cars. Similar. Yeah. So that same or I should say similar extrusion type of technique going into the technology behind the zipper. It took us about four years to really get it right. Now your PR reps said something about self healing. Self healing. Yeah. What does that mean? So unlike a traditional zipper with teeth. If it were to come apart, you could slide it against itself and close it and it's going to repair itself. Oh, wow. So another great thing too because it doesn't have teeth. It's not going to snag your clothes if you have a shirt or something that gets in the track there. Sure. Sure. And so these come in all different sizes. These are called runoff, correct? That's it. Runoff. All right. Cool. Well, this has been fun. It's always fun to stop by, learn something new every single year. And if people want to find me your products, where would they go? NightEyes.com. All right. Or my Amazon affiliate links for all this stuff. Yeah. That's a great place too. There you go.


All right you guys it is like 1.44 on a Wednesday afternoon. I was just having some lunch Ash Browns And my boyfriend just yelled that we got the a sea and we were supposed to get it at Thursday But it came in today So I'm gonna finish my lunch and I'm gonna take my first dose of the sea before I shoot with Cindy and Debbie All right, you guys it just came in I've got one bottle behind my desk right now and I'm about to take two caps of this To do it right now and then right before I go to bed Good morning everybody is 545 in the morning on Thursday March 2nd. This is my officially my second day Doing the a sea I didn't do a full dose yesterday. So I got it half with you day But I'm gonna also spoke with April from Spiritually Raw and I forgot that I'm supposed to swish it around my mouth For 30 seconds to a minute before I swallow so That's not like a really bad dirty joke, but you guys know what I mean So anyway, I just filled up the cup that comes with it. I'm gonna swish it for like 30 seconds Gonna warm it up a little bit when it's cold It hits hard on the gum so maybe my advice is not to refrigerate for some reason we thought we would try refrigerating them I don't think you have to My advice if you don't refrigerate your I see ya because it's cold I'm gonna try to warm this up a little bit with my hands All right you guys so the time is now 6.03 on Thursday morning This morning. I'm actually gonna kickbox Because of my ear issue that's been going on the last week I'm gonna take a couple of weeks to do bar and kickboxing only just to keep my head upright to make sure The procedure with my ear is fully healed before I start going back upside down again So I don't have that as much time today Thursdays are usually a really jam packed day for me I start recording with Catherine at 9 o'clock and I have another up in a clock recording And I have a two o'clock show on telegram All of these shows take a couple of hours And of course the editing of these shows takes some hours too, so the kickboxing works well for me today Because only 45 minutes and as far as like cardiovascular work That's typically not something I do every single day as a Vata But every once in a while even when my ear is fine I will kickboxing will be like two to three times a month basically Just to get the cardio back up again, especially getting into my 40s now once again I did you guys didn't see me take my first dose of the asia this morning on an empty stomach before I started exercising and yes less than learned I'm not gonna put it in the refrigerator because when you swish it around your mouth it's Intense on the gums when it's that cold so from now on it's gonna be on the counter and it's gonna be room temperature. So all right Let's get kickboxing All right, so I'm a hot sweaty mess. I just finished kickboxing always feels so good when you're done with like intense cardio like that I'm dripping sweat right now It is 6 52 a.m. I've got to actually mop the floor up because the floor is really Really sweaty and then I'm gonna order some breakfast from Panera and I will hop in the shower. I Don't know if you guys can see all that sweat On the floor towards the end I'm slipping around. So there's Robbie. That's what Robbie did the whole workout He just deep in bubble He just sleeping on the sofa All right, you guys so it's 8 0 1 a.m. In the morning. I just got finished getting ready To me about 45 minutes to get ready this morning. I'm about to sit down and have breakfast I ordered breakfast this morning from Panera. There's a Panera right across the street from us And I have spinach and avocado and egg sandwich here with a Greek yogurts with mixed berries parfait This sandwich from Panera typically comes with tomatoes But I always get the tomatoes removed because tomatoes are extremely bought up They're a big time bought the food and a lot of food that I cannot digest raw I can have grilled tomatoes. I can have ketchup. I can have hot tomato soup But plain raw tomatoes will send my Vata into derangement. So I got the tomatoes off The berries and the so the strawberries and the blueberries that are in this parfait are also Vata But they don't bother me like tomatoes do so I usually can handle those That's why with the dosha system if you're about to pit to like I am there's going to be some Vata foods that you're going to be able to handle that I won't be able to handle That's why it's super important to go and see an Ayurvedic doctor So I'm going to go ahead and have my breakfast and then I am while I'm doing that I'm going to be checking emails and I'm going to be preparing to shoot with Catherine Alright, so it is 1202 in the afternoon. I am just loading up my video I did with Catherine earlier today, and I'm downloading the video I just finished with Nicole and Angie that will be loaded up on Friday all these videos Will have aired long before this vlog ever airs. I just fixed myself some lunch a little pizza and I took my second dose of a sea up So we'll see you guys April told me from spiritually we're all that they take theirs first thing in the morning and then around midday So I'm going to try doing their schedule of dosages And I'll keep you guys posted if you're on a sea let me know when you take your doses Good morning, everybody. It is like 5 30 in the morning on Friday. I just woke up my arms I'm about to go take it's my My third day, yes my third day doing the sea up thought to go do my first dose Not working out today today. I scheduled today as a rest day because I'm got a lot to do today Don't let me working out tomorrow instead Saturday Excuse me So we're gonna get up.  So let's go take our a sea Right Robbie. Oh, hi. Sorry Are you still deep in? Are you still deep in that's okay? He's a little maharajah. You can sleep You got his blanket up here, too Yeah, is that your blanket you have with you up here if Robbie had it his way We would sleep to like 11 o'clock every day. Don't we buddy? So every a sea of comes with a cap I'm gonna take two of these now. I need to swish it around my mouth for 30 to 60 seconds before I swallow just gonna take like Two gulps of this so we're done with our morning dose I'm gonna actually fix myself some grits for those who are not from the south I'll show you what they are. I'm just gonna use the insta packets because Lord have mercy. I have no idea how to cook So I'm gonna boil some water and make my grits and I'm actually gonna get back in bed and relax a little bit before I have to get up and start going Right you guys it is a rainy rainy rainy day here in Atlanta, Georgia It is the time now is 9 30 in the morning. She last saw me I took today as a rest day as you guys know And I have basically just been cleaning my apartment this morning trying to get some housework done You know the adulting stuff. So I've got one load in the dryer My sheets are in the wash right now, and I've got another load to do. I've cleaned my bedroom living room kitchen It's still have to clean my bathroom But Robbie gets a bath today. So I will be scrubbing out my bathroom After Robbie has had his baths. So yeah dog owners know how It is to obey the dog the whole bathroom smells like dog when you're really really good today I'm not sure if that's the case or if I'm just Feeling calm anyway. Oh that guy just totally yeah, or if I'm just feeling good myself in general I'm good for people with anxiety, which is something that my skin looked my face looked a little bit more relaxed. So It looked a little bit. I thought like younger. Maybe I don't know it didn't it seemed a little bit more relaxed But I don't know it to if that's just you know a good skin day. I have no idea. We'll see so anyway So yep heading to the grocery store. I'm actually heading to Target Which has a grocery store because there's something I need to get they only sell at Target and then I'll be coming home Doing my second dose for the day of my acia, which again, I think I said this yesterday April from spiritually Raw she and Jay do from what I understand They do their first dose first thing in the morning and they do their second dose midday And so I'm gonna kind of follow their example instead of doing the second dose at night doing it midday I do also want to note that it has been said that when you're doing the acia to make sure you're drinking enough water Which I think that's just a good health note enough water I'm pretty good about monitoring my water because I exercise a lot So the acia do that the redox do what it needs to do through to your cells. So anyway After I have my lunch my second dose I will be filming with Sarah I just left Target had to get some to just go through towels so quickly don't you Easter baskets Tins the season of Easter and so Cadbury actually the the bank I'm heading to is right beside the Publix that I call the fun Publix It's where people can be full name, but us locals. We just caught the ponds It's a really big street that suits straight through the city of Atlanta To the left of me is kind of the nice area where I live midtown to the right of me where you see RJ crickets That's kind of getting into more downtown Atlanta, which is not I Think downtown Atlanta is super safe. I mean there's a lot of like there's a lot of businesses a so I'm just pulling eggs right now Well, actually, I'm going to the bank of the main store here is the Publix So I'm actually gonna swing around the back of Publix because the bank isn't the other side Yeah, so this whole area, you know back when I was a kid this whole area was also very dangerous area But it's been very very much cleaned up since the Olympics like since the Olympics was here in 1999 They really cleaned up this area. So all right, there's my bank. I'm gonna leaving the bank I'm on the road that goes through Atlanta heading back home. That was like a That was kind of a freaky experience at the bank.  I'm about to be like eyes But no, obviously I got out okay, and it was probably just I wasn't paying attention I'm sure they were just changing out the ATM machines or something or I don't know But it was a Surprisingly apparently Chase Bank is one of the banks that capitulated so which is nice because that's my bank So I guess if that's true I don't know if it's true or not if that's true, then I won't have to change banks when Whenever the new money system happens, I don't know when that's gonna be but um, but yeah, all right It's about 11 30 on Friday. I'm gonna take my second dose of a sea up. I have to actually open a bottle So from my vlog this episode was there is gonna air long before the vlog one does anyway But you guys I will obviously be putting her channel down in the description box below So make sure that you if you're you're watching this vlog And you can't just see the sea of the experiment. Um, you're not familiar with sarah Go make sure you subscribe to her channel because you don't see many tea leaf readers around do you? No, no, you don't there's really not too many around and the ones that do tea leaf reading You just don't hear about them. They're usually in the family and or You hear of somebody does them, but there's not too many who do them publicly and those who do I don't think there's too many on youtubers too, but no and and listen sarah's cute a lot of a lot of tea leaf readers Aren't she's she's a cute one there? I don't want to see So you can't you you should you should go you should go and subscribe to her channel guys for sure And I was just actually telling her about the sci I was saying that I've been vlogging myself for the next the last three days I'm going to keep doing it for like a week to to vlog my Changes and I was telling her that my anxiety Had mellowed a lot and I don't I'm just seeing if it's the acia and I had read that that that was a Side effect because I know sarah you we've talked about that. I think anxiety is something a lot of people start with Absolutely, like I even woke up this wedding in a total panic. Yeah, and you don't even know where it's coming from It's just kind of comes out of nowhere. And so You know, I know that trauma can cause anxiety as well like we get that But I do think that a lot of our things we can't help like what they put in our food The air can also probably and so if the acia is helping Balance rebalance out the body that I'm totally for it. So anyway guys Well, I'm going to turn this off because If you did not see sarah's video and you're watching this video for the first time Go over to her channel or my channel and check out what sarah's got to say Of course, all of her booking information will be in the description box as well. All right. See you soon guys Love you guys Good morning everybody. It is about 6 30 in the morning on saturday march 4th And I just woke up by making bed up and i'm about to go do my bar class Now i'm gonna try today to do my acia my first dose after I exercise. I had kind of a bit of like a A many panic attack On thursday morning when I kickbox because I did the acia And then I kickbox and I had this thought like did I just sweat all of that out? So i'm going to ask you and i'm going to do my acia today post my workout And then today after I work out I have an interview with uh, Danielle who was high up in acia and has an incredible story about the healing benefits of acia I'm going to ask her that today on our interview like If you are someone who works out every single morning hardcore Should you be taking the your first dose before or after you exercise? I've got my pajamas on right now But i'm going to go ahead and change into my workout clothes and get ready to Do a bar class All right, you guys I just finished my workout.  So both morning and night I take two cups of this Swish it around 30 to 60 seconds before I swallow. So here we go All right, you guys it's about 9 45 in the morning and I am about on Saturday morning March 4th I am about to log on to have a episode to an interview with Danielle from acia She has an incredible story of her health Think she overcame using the product so obviously by the time this uh vlog airs I will have already Done this episode, but in case you're just now watching this I will put all the links to every episode I speak about down in the description box below All right, so we just got back from a walk And I'm not doing my second dose of the day It's quarter to two Saturday afternoon Good morning everybody the time now is 3 30 on Sunday morning. This is the witching hour from Martha I am about to do my Workout, but I did speak to Danielle yesterday if you missed that interview because that interview will have air for This video airs that interview is down in the description box below I asked her about The redox if I take my magic Potion before after I work out and she suggested For what I understand if you take it before your workout It's going to help enhance your workout if you take it after your workout It's going to help you rebuild from your workout So what I'm going to do today is I'm going to take my first cup before I work out And my second cup after a workout And we'll see how I feel again This is all just an experiment to see what happened and I feel like a little bit bloated today because I had Really ended up having a really big dinner last night It's not something I typically like to do A heavy dinner typically means I already altered to drop a whole new 60-minute class Yesterday, so I'm going to try that this morning. All right, so I just finished my workout now.  In the morning My class actually starts at 8 30 So I'm gonna have about an hour of quiet time when I get to the studio, which is awesome Anyway, I realized when I was driving that there was a very important question that somebody emailed me and asked me That I thought maybe I would cover in this vlog I had um One of our awesome community members here emailed me and asked me about why I used only Two pound or three pound weights in the bar classes And I thought that was a really good question especially for people who are very new to physical exercise and maybe um Maybe there's some preconceived notions about physical exercise that we can kind of cover So the reason why I will never go over The reason why is very very simple. There's two Dominant reasons why I will never go for myself. I will never go over three pound weights So the body when we're working out we're looking at cause and effect So whatever you do whatever work you ask of your body your body will return The causes the work will return with the effect So a lot of people have this mist this this um Very naive understanding of weights if I were to work with five or 10 or up to 10 pound weights as a woman In the bar class. I would get very very bulky Okay, heavier weights are really good for stagnant weight. That's another reason they're really good for stagnant weights lifting But when you're moving the arms around like you're dancing like you do in bar you have weights If you want long lean muscles, which is what I want It's what it's what most women want and frankly It's what looks better on men too. I don't like the big bulky men I like long lean muscles on men as well. You want to look at lower weights right, so If I went over three pounds up or swell up Okay, so for a woman if you were to grab five pound weights and it gets swollen The muscles are arms around sporadic, right? That's what we're looking for a dancer's body a yoga person's body Even with figure skating figure skating bodies. They're long lean muscle entity wise as a woman That's what I want. I don't want to be bulky like a man They choose to do lower weights comes from physical fyi. That's the yoga shallow right in front of me now I'm just gonna park Another reason why I do lower weights is the physicality so practical why when you are like if you look at those jersey guys like I know Jersey has this reputation of being like, you know, the Guido's, you know, the the real swollen bulky guys the big arms and not something I'm super attracted like the big bulkiness is not what I'm attracted to as a woman If you look at their body, their bulk like the weight lifters That strength is a false strength So if I was in a burning building and I needed somebody to rescue me I would rather somebody rescue me that had long lean muscles instead of bulky muscles Because long lean muscles are able to actually do work My teacher in india did a big conference on this one time. It was brilliant You know, the big bulky muscles are great for weightlifting competitions, but there there's no strength there There's no real strength there. Maybe they can hold a big dumbbell for a few seconds, but that's it There's no practical strength think about the strength you need in your day caring many Bags of groceries from your car to your house carrying your child on your hip While you have a briefcase of another arm think about everything you do during the day Carrying the laundry basket picking up the vacuum cleaner all the stuff you do if you were swollen If your muscles were swollen You would not be able to do that Helpfully and so lower weights if I know I don't work with weights when I teach yoga Obviously we work with our own body weight But if I were a personal trainer with what I know about the body I would never allow a female to go over over three pounds never Um, you know, I just to me it's just not good for women. It's not a practical strength And again, we we want to we want to drain the lymphatic system not not swell it up I hope that makes sense and please let me know if you have any more questions about that And I will be happy to answer. All right for now. I'm going to head into the yoga studio The tail Oh, I missed him. Let me just sleep in while I was teaching Oh And Robbie I hear the toilet running.  When you've got a bowl of clean water on the floor You love you some toilet water, don't you buddy? Don't you get the bestest filtered water that there could be? But you always prefer the toilet water Don't you Uh, okay. All right, so it is 2 40 in the afternoon. I've already taken one cap and now I'm about to take my second cap which will complete My dose today All right, everybody. It is 704 in the morning. Look at Robbie.  Yes Tamara and um, so I was up really early this morning. I'm up every early every morning But I had a filming with tomorrow at six o'clock. We just finished up for slow poisoning part two That video should be out before This vlog drops But um today is a moon day And so it was lucky that I could schedule tomorrow early because whenever I shoot with tomorrow It's early in the morning because of the time difference And so today is a rest day for me because I do observe the moon days now um in uh The challenge we aren't doing moon days because I didn't want it to be too overwhelming But in traditional yoga, we do observe moon and we don't practice or work out So that was why it was worked out really well for me to film with tomorrow this this early in this morning And in a couple hours, I will be going on with Aquarius Rising Africa And then I'm going to be filming again with Catherine and Nicole And Robbie's just gonna Live the uh the life of leisure the life of retirement. He was born retired I told you guys he uh He was a shallow dog for like a month But he got fired because he was flirting too hardcore with the girls So he's now just a stay-at-home house dog All right because tomorrow and I just spoke about this I wanted to show you guys this We talked a lot and slow poisoning about filtered water. Um, this is my filter system I keep it underneath the sink and I pull it out for my water and the water isn't a glass container We keep the water in a glass container Just to keep the water safe from any plastics and I'm going to fill this up And then I'm actually going to boil this water because I'm going to make myself some coffee So we again tomorrow and I just spoke about this and slow poisoning and this is what we Do in this house. We use a filter system. We have tap. We don't use any tap water whatsoever I think most people watching probably don't either, but this is a filtered system It's a pretty expensive filter system But it's had it for a while Um, but it's great because it keeps the water filtered and pure and again is being stored it gets stored in a glass container So I just took my second dose for the day for monday about 2 p.m Yo, I fell asleep. I was editing. I was up early doing videos all day today. I've had some internet issues And I decided to like lay on my made-up bed and just kind of work I was really really tired and I fell asleep. I never fall asleep. I never Never take naps, but I fell asleep I don't know if my body is tired or if it just needed to sleep to heal I don't know Okay, everybody so the time it's about five o'clock in the afternoon on monday march 6th I am exhausted I don't know why i'm so tired. I just want to sleep. That's all I want to do I you know, I don't know if it's my body's just Needs to like shut down in order to heal some things or if it's just The stress of just life also. I do know and they are you Vedic world that The spring time and the fall time around the time of the season's changing people tend to get really tired It's a like you're never supposed to start a detox or a fast or any or cleanse or anything like that around The changing of the seasons because the body is trying to adapt to the changes that it's interesting because down here in the south like It's been I've got the air conditioning. You can probably hear the air conditioning running and the fans on right now So what I think it orb just went by but um Whatever that is. Hello So it's not even like our weather is changing that much, but the seasons are still changing And so maybe that's why i'm super tired Um tomorrow, which is tuesday. It's also a monday today. So that might be the reason to The tomorrow is tuesday march 7th. I'm actually taking the day off of work tomorrow Which I never do you guys I never take any off and I'm going to take tomorrow off I'm going to get up in the morning. I'm going to work out and then I have a date A day date. We're going to go um to a we're going to go hiking At a a place called sweetwater park. It's uh kind of south of Atlanta. It's a really cool area They have all these trails and I've been there a few times robbie loves it out there So we're going to take robbie and we're i'm going to go on a day date tomorrow And so i'm going to go to bed really early tonight Like i'm about to get in the bed of my pajamas. I just took a really hot bath. I take hot baths every night I use the camomile Epsom salt so my skin smells great right now, but I thought I'd record this because I'm actually going to use the acia gel as face cream so I let her out of my eyes, but um I do use face creams I've been using When I was in like my mid 20s Someone some old lady was like You got to start using face cream now in your 20s. I've been using anti-agey face cream for a while now, but I'm actually going to use this tonight the acia gel on my face So i'm going to do it funny you guys. I've used it on my knee. My knee's been so a little wonky So I did use it on my right knee today. So we'll see how my knee does in the morning and um Yeah, I uh Was feeling kind of bloated this weekend And um, I'm not feeling bloated anymore That's gone. So maybe that's the acia too. I am about according to my app my Period app. I am about 11 days away from my period So it could also be I'm also going to use some of my regular face cream It could also be that I'm just tired because I'm pms-ing I think most women know for me. It's like every other period is really rough I guess it depends on I guess one of one of my ovaries is more dramatic than the other ovary I don't know which one though a lot some women say they could feel they can actually feel it Which ever started ovulating they can actually feel you know because for those who don't know which I know most people know One month one egg drops from an ovary the next month the other ovary drops an egg.  So um, so yeah, there's there will still be a video Which of course this vlog is going to drop way after the fact but they'll still be a I already have a video scheduled So anyway you guys I'll see you tomorrow Together It's so beautiful All right, so it's 8 30 in the morning. I just finished working out I did my first cup. So in the morning I do two cups in the afternoon. I do two cups. So I did my first cup Before my workout and now I'm about to do my second cup of acia post workout And then I'm going to take a bath Rents off And then we're going to go a little hiking. We're going to leave here about 10 my boyfriends in the other room Looking at the trails right now. My dog is going to be so excited He's going to start crying when we pull into the park. He's going to start crying in the car I'll make sure I film that for you guys But here we go second cup And half a mile turn right on mount Vernon road I'm excited. I'm just all right. We're on the yellow trail I got He seemed to be the only ones out here right now. It's really hot outside I'm sweating like a horn church right now Ravi's having a blast. We're going to keep going We can sit together It's so beautiful. There's the bridge we've been looking for Right there. Once we get across it, we'll be able to decide if we want to stay on the other trail Or if we want to do the longer orange trail On the other side of this trail, there's an old mill That looks like there's some other stuff Here as well interesting, right? Because we don't even know what the civil war really was so Let's go find out As Georgia is one of the most beautiful states Of course, this is Egypt, right? This is Egypt So we decided to take the to stay on the yellow trail because the yellow trail Is listed as being a little bit more difficult a little steeper terrain than the orange trail even the orange trail Appears to be a little bit longer, but we'll be coming back So for today, we're just going to stay on the orange trail and see where the orange trail takes us Sorry, I meant to say we're going to stick on the yellow trail And see where the yellow trail takes us next time Next time we'll try the orange trail See if it's a turtle Oh, where? Oh, I do. They're right over there All right, you guys, I don't know if you can see it from here. I'll zoom in. There's the old mill On the other side are trails we've been to the old mill for But we decided to hike the other side of the river this time Yeah, that's the old mill Maybe it's a tartarian building. Who knows All right, now we're going up Into the mountains. So it's gonna get a little steeper now That's okay. We're on the Acia Redox We can do it All right, there's the bridge we're headed back. We just did the big loop It really wasn't that hard It was the most difficult And I think we feel great. I think even Robbie's feeling great right now So we are heading back to the trailhead now All right, it's about two o'clock in the afternoon on Tuesday, March 7th We just got back from our hike. We didn't just get back. We got back about an hour ago from our hike Um at sweetwater park. We did like three miles a little over three miles And then I came home and I actually just randomly started cleaning the bathroom I usually really give the my apartment a good clean like once a week And then like light cleaning throughout the week But um, I went ahead and just it hasn't even been a week and I just like Just some deep cleaning on my bathroom and I dusted in my bedroom and cleaned my desk and Yeah, I just started doing laundry and so I don't know you guys like I did a full 60 minute bar class this morning Then did a three and a half ish mile hike a difficult We did the yellow trail again, which was the most difficult was very steep We went up 350 feet in elevation and then I came home and I started cleaning so um Maybe that's the acia giving me all this energy I don't know Because that's a lot to do in one day. I'm 40 years old Um, and it's only two o'clock in the afternoon and I still have plenty of energy So, uh, you know doing laundry now. I'm just gonna Try to chill out and watch a movie or something because I told myself I would to take today off work. So Maybe it's the acia Currently 7 0 5 in the morning. I just did about a 90 minute workout So I'm about to take my second cup of acia for the morning And then I'm gonna get in the shower


And welcome to Stand the Energy Man on the first Friday of February, the first Friday of February. Yes, that's right. And we're glad to have a great guest here that works with me all the time, day in, day out on hydrogen. And we're going to talk today a little bit about the exciting world of hydrogen as it's going around the world. We get exposed to people working hydrogen projects in Europe and on the mainland and here in Hawaii. And there's definitely something different in the air that we're going to talk about a little bit. Thanks for joining us here on Think Tech Hawaii. And my guest today is Mr. Mitch Hewitt from the University of Hawaii's Hawaii Natural Energy Institute. Mitch, thanks for being on the show. I really appreciate it. Thanks for having me on the show, Sam. Again. Again, yes. But we do a lot of stuff together. A lot of times we don't talk together very much for a couple weeks at a time, but we always tend to touch bases and get caught up. So give the audience again a little bit of your background and how you got into working with H&EI hydrogen. Yeah. I'm happy to do that. I think it's interesting. So when I left the Navy after helping win the Cold War many years ago, I obviously wondered, well, what am I going to do with the rest of my life? And this is in the mid-80s. And I said, well, the next big problem in the world is energy, clean energy. And I happened to be office-ing with a company that represented a hydrogen fuel cell company called Ballard. And so I went out to Ballard and this is what got me. So they had this workshop. And on the workshop bench, just like this table we're at, they had a fuel cell. And the only things that were plugged into it were hydrogen and oxygen. But they had, like, 15 aircraft landing lights, like 100,000 candle-power lights on the ceiling. And they just hit a button. And these things just exploded in light and heat, and not a sound. And I went, wow, cool. And I said, I want to be part of this. And so that was made that my mission. And from there, I went to Florida, worked with a company down there. And we built the world's first fuel cell, PEM fuel cell powered car. I don't want to complicate it. But the type of fuel cell they use today in cars, we built the first one. It was a racing car, advanced composite. The whole body weighed 240 pounds. And we built the fuel cells from the ground up to operate on air. Because all the fuel cells in those days operated on oxygen. So that's how we got started. And then, oh, about 15 years ago, the phone rang. And somebody asked me, what did I think about working in the tropics? And I was invited to come here to HNEI and have an interview. And Rick Roscholo, the director, hired me as a consultant originally. So I had to work for my job. And we were lucky enough to win a proposal that we wrote. And that project that we started 15 years ago is still going on. Great. That's terrific. When you were on submarines, because you did that in the Navy, did they use electrolyzers to make their oxygen on board? Nuclear submarines do, because they stay submerged. A long time. No interface for a long time. Whereas I was on diesel electric submarines. She came up. So we had to come up every day or so and change out the air. So no, we did not have electrolyzers. But we did make hydrogen, because we had big lead acid batteries. And at some point, they gas, giving off hydrogen. And so we had to ventilate that. We never used the hydrogen as a fuel. Yeah, it was really interesting. Last September, we were at a conference with the PECOM folks and their science and technology guys. I don't know if you're at the conference. But the special ops guy got up there and said, the problem is we can't take lithium batteries on the submarine. They're not clear to go on the submarine. And I'm thinking, but on the submarine, you've got electrolyzers that can make hydrogen. And you've got little metal hydride storage containers that can store the hydrogen safely on an airplane or submarine. They should just switch to that technology. So I told them about it. And they hadn't heard about that stuff before. So again, the kind of technology is starting to really spread now. And then people are getting the idea that this may be pretty cool. Same epiphany you had when you saw the thing on the table and all the aircraft lights went off. I had a similar situation. I went to a conference. And these guys had a box. It was about the size of a small engine.  And I'm looking. And that box wasn't plugged in anything. And that was a fuel cell. They were running all their stuff off a fuel cell. And they told me about it. And I was just blown away. And it's like quiet and not much heat. Made all this electricity. The biggest advantage is after it makes this electricity, it turns the hydrogen and oxygen into water again. So it's a perfect cycle. And that's why they call it, some people call it the forever fuel, because we'll never run out of hydrogen. Yeah, hydrogen is part of everything. I mean, anything that's got water in it? Well, we're like 70% hydrogen in the city. Yeah, so just amazing stuff. And you've run a couple of safety classes out here. Can you tell us about the safety classes you've run for the fire department for the fire? Yeah. So as part of my projects, which we'll talk about later, we wanted to get the first responders and fire departments comfortable with hydrogen. Because when we go for permitting and all that, you need to have the first responders comfortable with this technology. So Pacific Northwest National Lab has this great first responder training program. So we brought them out. We spent a week here on Oahu, and then a week on the big island. And we did about 200 or 300 first responders on each island. And they have this test prop. It's a mock-up of a car. They have a hydrogen source inside the car. And they light it off so that the first responders can actually see what a hydrogen fire looks like, as opposed to a gasoline.  And so that was very well received by the fire departments and the first responders. Because not only did it teach them about hydrogen, how to cope with a hydrogen fire, but it also gave them a lot of training that they didn't have on just electric vehicles. Because the fact is, I mean, when you're using it in the car, it is an electric vehicle. And you have these power cables that feed your electric motor. And sometimes they have to cut through those with their. They're rescue equipment. Yeah, with the rescue equipment. So that was something that they really appreciated as well. And then since then, we've had another round, because we had a project with young brothers to have a shore bait. Well, actually it was a fuel cell system in a shipping container that they used to power up their refrigeration units on the barge. So as part of that, we wanted to have a refresher and hit people that hadn't had it before. So we had training sessions here on Oahu and then over on Maui, because the idea was that the shipping containers, they're going to use that route for them. They're going to go to Maui and back. So that was very well done. Well, what are some of the things that the comments that the firefighters made that maybe surprised them about the hydrogen, because there's a lot of people that are scared to death of hydrogen. They hear that it's invisible and everything, and they freak out because you can't see it. But really once you actually go through these demos, the firemen give you a response. What are some of the things they've said? Well, they've got very comfortable with hydrogen very fast. So first of all, you hear the hydrogen flame. Even though you can't see it in sunlight, you can sure hear it, because it's coming out as a high pressure gas, and it's almost deafening. Yeah, it's really loud. You've got a leak, and then you can see the ripples in the air from the heat of the fire. But the thing that impressed everybody the most is the guy giving the course, this very senior firefighter, had his bare hand, and he was able to put it within about three inches or four inches of the flame front without even singing his hand. And that's because hydrogen only produces water when it burns or when it's used as opposed to trapping. It has no carbon in it. It has no carbon, and the carbon entraps heat.  Because it would really eat the heat sideways. Exactly. So that was a huge deal. And the other thing is the fact that hydrogen goes up so fast, goes up at 45 miles an hour, which is 90 feet per second. So if you say 1,001, it's already gone up 60 to 90 feet, like a six-story building. So it just naturally wants to get away, whereas gasoline is heavier than air, puddles around the car. And spreads. And spreads and just sits there. And people inside that car have a very dangerous for them. But theoretically, they could escape a hydrogen fire easily. It doesn't even singe the paint, basically, because it's going. It's very directional, too. It's almost like a blowtorch. Yeah. And we brought Paul Ponthio over. He works with Hank Rogers. They've gone totally off grid on the Big Island, and they have a lot of hydrogen systems that they use. And he's invented or built a little hydrogen walk, like a barbecue. And so he brought that over and once again demonstrated some of these characteristics of hydrogen, how it's very hard to light, if it's flowing up from like a gas bottle. So that was really well received as well. Right. Yeah, and then there's nothing to wash down. If there's a gasoline fire, a oil fire, you've got all this fuel spread on the ground. Even if it's not burning, you've got to soak it up. And it's environmentally hazardous and all kind of problems. Hydrogen, like you say, is going straight up in the air, making more clouds down the road. And it's really pretty benign. It is. And it's not poisonous gas. It's totally inert. You could suffocate from it because you won't get any oxygen if you're in a pure hydrogen environment. But if you breathe a little bit of hydrogen, you're not going to have any ill effects from it. Exactly. It's not a carcinogen or any of those bad characteristics about it. OK, well, you started working at H&EI. What are some of the different projects you worked on with H&EI? I know one of them was like a pretty comprehensive plan for hydrogen back about 10 years ago. Can you tell us a little bit about that plan and some other things? Yeah, that was part of the hydrogen fund that was funded almost 10 years ago now, not quite. And part of the requirements was to build, was to develop a hydrogen plan for the state of Hawaii. And so I was detailed off or was given that assignment. There were two plans. There was a three-year plan, like a short-term plan. And then there was a 10-year longer-range plan. So we produced that, ran it through all the various different companies, got all sorts of feedback from General Motors and all the people that were doing hydrogen, and had graphs and a strategy of how we could implement hydrogen here in Hawaii. And some of the main findings that I like to maybe focus on is, first of all, is to develop the hydrogen infrastructure. That is the key strategy, because the cars and the buses, all the equipment that uses hydrogen, that will be developed by industry. Like you see every car company in the world now has a hydrogen program. The cars are here. We have seven Marais sitting here in Honolulu, waiting to be deployed. You can go out and lease a car in California with a hydrogen car with no problem. But the issue is, where do you fuel them? And so that was part of it was, OK, let's focus on putting in the infrastructure, because an industry will only put that in when they see they can make money. And when you're first starting out, there are not enough cars, not enough trucks, or not enough buses to build up the volume of hydrogen like you would have to make it worthwhile. Well, they can't pay for it. So government has to take the lead on that. They have to prime the pump, get it going, because it's the right thing to do for the general public to be able to have this capability. And the second major strategy was to focus on fleets, fleet vehicles, and buses, because you'd only need one station to be able to fuel all 500 buses that the city of Honolulu has, as opposed to having to sprinkle hydrogen stations all over the islands. And that is a smart way to do it. So those were the two major findings, and we're working away at doing that. So Hawaii has some definite advantages compared to like the mainland. I had Margaret Larsen on last week, and we talked a little bit about how much the state of California is investing in their hydrogen stations. But they've got to. And even when they finish with 100 hydrogen stations, well, they've covered California. But what if you want to go to Las Vegas or Denver or Towson, New Mexico or something? I mean, you leave the state of California, where do you find your hydrogen? So the mainland has some serious challenges to get there, and maybe not even a whole lot of incentive. Gasoline's cheap. Natural gas is cheap. A lot of the big trucking companies are just going to natural gas CNG for their trucks and saying that's cleaner. And so they don't want to stay there. But Hawaii's got a real advantage, because we can do it all, can't we? Yeah, we have a constrained geography.  It's not like you can drive to Las Vegas from Hawaii. So basically, on Oahu, with three or four stations, you can cover the basics of Oahu to address first responders and, like I said, to take care of the buses. Like a car, we'll get 325 to 350 miles on a tank of hydrogen. So you have to be really kind of dumb to run out of hydrogen driving around here. So let's say three or four stations could cover the initial fleets as they roll out. And on the big island, we calculated we'd need about five stations, because the big island's bigger. So you have one north, one south, one east, one west, and maybe one along the saddle road or somewhere like that. But basically, yeah, you're not talking hundreds of stations. In California, they're putting in 100 stations. And the state is investing $20 million a year. I think their maximum is, it will be $240 million to build out those 100 stations. Yeah, we're never going to get $240 million out of the state legislature here. So when we come up on our first break here, and we're going to take a quick 60 seconds to talk about some of the other shows on Think Tech, we'll be back with you in a minute. Aloha, and happy new year. It's 2017. Please keep up with me on Power Up Hawaii, where Hawaii comes together to talk about a clean and just energy future. Please join me on Tuesdays at 1 o'clock. Mahalo. OK, we want to tell you about Hawaii, the state of clean energy, which plays every Wednesday from 4 to 4.30. Ray Starling and me, we co-host that show. Dean Nishina is here. He's from the Consumer Advocate. We just had a show. We like the show. We had a good time on the show. What do you think, Ray? We're going to have Dean back, because there's so much going on at the Consumer Advocate's office. And there's so much yet to be done to get to our 100% renewable energy goals. What do you think, Dean? Did you have a good time? I did have a good time. And I think this is a good opportunity for consumers to learn more, because it'll be really helpful in terms of moving forward with our transition to clean energy. From your ellipse to God's ears. Thanks, Ray. Thanks, Dean. Watch us 4 o'clock every Wednesday. You'll see. Hey, welcome back to Stand Energy now. I'm Stan Osserman here on my lunch hour with Mitch Ewan from the University of Hawaii's HNEI, talking about hydrogen, my very, very, very favorite subject of all things. All things, because I'm old, too. Anyway, Mitch, we were talking a little bit about the plan for Hawaii and hydrogen. There's a lot going on on the Big Island, too.  Why don't you tell us a little bit about some of the projects over there? Yeah, I'd love to do that. So basically, just to backtrack a little bit, most of the hydrogen activity here on Oahu is on federal land. And so basically, on a military basis, you have your station at Hickam. I have mine at Kanioi Marine Corps base. So the general public does not have easy access unless you get special permission to go there. On the Big Island, it's totally different. We're installing a hydrogen infrastructure at the Natural Energy Laboratory, Hawaii Authority, commonly called NELHA, which is on the west side, right beside the Kona Airport. It shares a boundary with the Kona Airport. And so what we're installing there is we're installing a hydrogen production system comprised of an electrolyzer, which is used to split water into hydrogen and oxygen. The oxygen, at the moment, is vented off. But we could look at using the oxygen to support some of their aquaculture stuff they have going on there. And then it goes from the electrolyzer. We have three what I call hydrogen tube trailers. They use the transport hydrogen from A to B so that we can deliver hydrogen to different spots on the Big Island. And we'll have one bus located at NELHA. And that'll be operated by the Helion bus service. The county. The county bus service. It's a 29 passenger shuttle bus, which was converted from a brand new bus out of the fresh out of the wrapper by US Hybrid, who is a company that has an operation here in Oahu, which is located with you. They're awesome people to work with. And they converted that bus. And so the Helion will use it as a demo bus to allow the general public to see what's all this stuff about hydrogen. So they'll enjoy the quiet ride, the no fumes, and the acceleration, and all this kind of stuff. And so they'll actually get a chance to have an experience with a hydrogen vehicle. And then we have two additional buses, also converted from brand new by US Hybrid, that will be deployed at Hawaii Volcanoes National Park. And that's been a project that's been going on for a long time with the park. And we are supplying the hydrogen for those buses using those tube trailers or the hydrogen transport trailers that I mentioned just a minute ago. And so we will haul those on by road up to Volcanoes National Park, where we're installing a dispensing system, much simpler than the one I have at Nelha. And so we'll take a full trailer there, drop it off. The dispenser will dispense from the hydrogen trailer. And when the hydrogen trailer is empty, it'll be picked up and replaced with a full one. So those buses are slightly smaller, but they will be used to transport visitors to the park, around the park, from various routes that the National Park Service wants to test, because they want to test how well these fuel cell buses perform in the park. One additional bit is that we have designed, invented, and we're patenting an air filtration system, because the park is great in many ways. But one of the things that has a lot of hydrogen sulfide or Vogue that kicks out, and that's not good for a fuel cell. So we designed the system, and we've installed it. So basically, it has a heads-up display, tells the bus driver how well his filter is doing. And at a certain point, when it's maxed out and it's not filtering anymore, it'll cut off. And a second filter will come in place, and then he can get back and change the filter. So he runs on battery for a little while, possibly. Correct. It can go through a plume, and I get to the other side, and then start up the fuel cell power system. Yeah, because our bus, and I think the ones from Volcano are very similar to our Air Force bus, have about 28 kilowatt hours' worth of battery storage, and that's about 30 miles on level terrain. So they could do quite a bit of driving just on battery if they have a real Vogue day up there. Correct. I also want to mention that trying to use the state's money wisely, we leveraged all the non-recurring engineering that went into designing the Air Force bus that you developed at Hickam. So these buses, these follow-on buses are replicas of that, and we don't have to repeat that non-recurring engineering, which was about $750,000, which is a lot of money, that we don't have to spend again. So that's a really good use of leveraging various funds that we've got to do this project. Yeah, we're excited about seeing those things get out there, and I know that we talked a little bit before the show about energy grid energy as a separate subject, but hydrogen has a role and could have a role in energy storage on the grid, couldn't it? Absolutely. In fact, one of the rationales for that hydrogen project at Nelha is to use the electrolyzer as a variable load so it can ramp up and down, and that will help manage grid frequency, which changes as you have a disruption, either a big input of electricity or a quick draw of electricity. For example, if you have a wind turbine, it ramps up and down very quickly if there's gusty winds, and that causes frequency to shift, and so what we use, we use the electrolyzer to absorb that, either absorb it or desorb it so that you can keep the grid operating where it has to be. Which is what the electric company really needs. They really need that, and they're becoming much more interested in hydrogen as energy storage, and plus it has all these other benefits, and also they can sell, or somebody can sell, the hydrogen as a fuel in transportation. So you've got two or three ways of providing value out of this electrolyzer and hydrogen system, and that will offset the cost of your hydrogen. So here on Oahu, and in the state, we're trying to get to 100% renewable on the grid by 2045, and the neighbor islands can do that easy. I mean, they've got actually a surplus of renewable energy, but here in Oahu, not so much. So because hydrogen is so transportable, is there a chance that we could use, produce hydrogen on the neighbor island, specifically the big island, and then ship it in containers back to Honolulu? Is that unreasonable? That's technically totally feasible, whether it's, we have to look at the economics, but yes, it's totally feasible, and you and I have talked about other ways to do that. You can bring it as a compressed gas, or you can liquefy it, and bring it over in basically like big thermos bottles, and they actually have a ship, I think, I forget the name of the Japanese companies, just built a hydrogen, liquid hydrogen ship to transport liquid hydrogen, so yeah, that's totally doable. And this technology, you know, it sounds like we're talking about rocket science technology, I mean, it is kind of rocket science, because NASA has been shipping hydrogen from Canada to Cape Canaveral for probably 30 years, because they use that in the rocket fuels. Yeah, they ship it actually from Louisiana in a barge, going along the inter-coastal waterway, and that's how they get it. Yeah, and they ship like tons of the stuff. Yeah, so like federal department of transportation and the Coast Guard and shipping companies, they're very familiar with moving liquid hydrogen and compressed hydrogen. Correct, yeah, I mean, they have three or four barges, and they've been doing it like for 30 or 40 years, so yeah, there's a history there that we can leverage at some point in time. A knife for the life of me, can't remember the last time we had a hydrogen disaster in the modern container, modern shipping system. I mean, correct, I imagine there may have been some out there, but you can't hardly go through a couple months without hearing about an oil leak or a big fire or refinery offshore drilling rig. Pipeline fires. Pipeline breaks or a valdez or something happening that you have the environmental impact and you just don't have that with hydrogens. Well, let's put it this way.  Well, what are some of the, has Nelha done or H&E done anything on the smaller islands on Molokai or Kauai or done anything in ag with hydrogen? We actually haven't. Part of the push for our funding, I mean, the actual focus of legislation was to concentrate on the big island first. Got it. And then once we got that nailed down, then we could take it to the other neighbor islands. I mean, we have limited funds and so you need to have that focus, as you know, being in the military, it's like you gotta focus your resources on one thing. That's where our priority is. So once we have the buses up and running and people see it and try it, and then we can introduce the neighbor islands to that, we can look at getting hydrogen, following the strategy, getting hydrogen buses on the neighbor islands. So we've seen hydrogen over the past 15, 20 years at least kind of be in the fuel of the future and then it kind of dies off and then it comes back a little bit and it dies off and I run into a lot of people that are very pessimistic about hydrogen, not because they don't like the technology, they're impressed with the technology, but they go, you know, we've seen it before and it never seems to get anywhere. Is there something different this year? I mean, I'm noticing a different shift this year. Are you noticing that same trend? Yeah, there's a lot of enthusiasm now for hydrogen.  And so like I said earlier in the show, it's like, you know, we have our local surf code, Toyota dealer, ship has a new Mirai and they're gonna be releasing those vehicles for like under $400 a month. I don't know what the exact number is, but you know, under 400, which includes the cost of hydrogen. So I mean, that's totally, you know, viable for many people here in our population. So yeah, so it's arrived. I'd like to thank you for your role in getting this, Eric. I know you've been on the watch longer than me with hydrogen. So thanks for mentoring me and helping me come up to speed with hydrogen. And that's gonna be a wrap for this week. We're already out of time, believe it or not. It goes quite fast. Yeah, it goes very quick. So thanks to Mitch Ewan from H&EI up at UH in Manoa for coming down and talking to us about hydrogen today. And we're bullish on hydrogen.  Thanks for being with us and we'll see you next week on the Saturday.


We have with us miss Aditi Srivastava who is the co-founder of pocket aces who will speak on the topic of how Content marketing can help tell your big brand story. So ladies and gentlemen help me in welcoming miss Srivastava on stage Good afternoon everyone and you know, it's good to meet all the new faces and also all the familiar faces here again Right after lunch. So thank you for saying, you know, hopefully I can keep you guys awake So I'll just start a little bit with telling you guys about pocket aces just for a minute or so and then dive Right into you know, some of the great campaigns that we've done with brands large small new old and How we've helped them tell their story and what kind of results they've seen with those You know in today's day and age when there's about 450 million Indians Online on smartphones spending about five hours a day Actually consuming content on social media platforms Etc. It's very important for you guys as brands to have Face time with these audience Audiences no longer want to see ads. They know how to skip You know, they know they know how to scroll They want to see very very engaging Content that they anyway want to watch and they're very happy to see brand messaging within the content We've done a lot of consumer studies, you know directly with consumers from say ranging from 15 to about 35 and this is what we hear Digital also helps you understand their sentiment. They comment. They like they dislike So you not only know if they've seen your brand, but whether they have actually received the messaging or not So with that we'll dive right in So very quickly pocket aces. We're about a fifth five-year-old company. We create original content Focused on mobile video. We have six different channels We have dice media which does a long-form web series content across YouTube Netflix Amazon, etc. We have filter copy that creates short-form fiction content We have gobble, which is a lifestyle channel across food travel and home We have local which is an app. That's a gaming app There we have hyper casual games. We have a live interactive games. We have streaming And there's Jambo, which is our, you know, newly launched channel. It's an animation content adult animation And there's nutshell, which is an infotainment channel similar to a vice or walks the last two are babies about just two months old As a network You know, these are some of our numbers. So we reach about 50 million unique people on a weekly basis We have, you know, 10 million subscribers across YouTube a Facebook a huge insta following in fact Filter copy is the largest viewed page on Instagram across categories And you know, we have actually, you know done this also with just content There's barely any marketing dollars behind that We do actually this number is a little bit old. We do about 1 billion video views every month Most of which is organic Apart from distributing on your YouTube Facebook Instagram snapchat what's that tick-tock share chat We also, you know, syndicate our content across various platforms. So you'll see us in Ola cabs You'll see us in in flight entertainment You'll see us on MX play you'll see us on Shimaru platform Stardust sky, etc We've worked now with over a hundred brands across categories So you can see everyone from an amphi and an SBI to you know a Godridge To a liber to of course a flip-cart or a tinder or a swiggy PepsiCo Cadbury we've worked with brands across sectors now and Repeatedly right so about 70% of our clients come back for more content We just tells you that they must have seen a positive benefit Our teams we're about 200 people across Bombay, Delhi and Bangalore and we come with sort of business backgrounds And so we understand what you as marketers are looking for we understand that when you're spending money You need to see an ROI and so we approach Content-solutioning from an ROI driven mindset So this is the kind of process that as a brand you should be looking for when you are you know creating Content for your brand or for brand marketing. So firstly, you know whoever's creating content for you really needs to understand Your brand the challenges you're having the messaging you want to put forth What you've already tried and has worked very well what you've already tried and maybe hasn't done that well You know your fears your risk appetite etc. Etc. You know then After understanding all of this about your brand we go we brainstorm and we come back to you Our campaign approach so a campaign could either just be one piece of content or it could be you know a year-long Piece of content across formats, right? We may suggest some short videos or we may suggest some you know Influenza activities we may suggest some gaming stuff depending upon your target audience and your brand We then take feedback from you. Okay, what do you like? What do you not like in the plan that we are presenting? Then we go ahead and execute so we have an excellent client servicing team that works We as a liaison between the brand and the content teams and you know really getting Down to the tee what needs to be then shot We then go ahead and release market and distribute So our strength is not just creating the best content But also the huge distribution power that we bring along we then come back and we measure report, right? So this is a very very important part somebody asked me just during the lunch break You know, how do you measure ROI? So this is something which is very very important I'm going to take you through a few case studies And you know you'll see how we work with some of these brands to tell their big brand story Amphi, I think everyone's familiar with the brand everyone's seen a bunch of their ads They've also you know been actually very very content driven. So they've done a few web series now With us they did are the third season of our series. What the folks?  And it really turns the sasbahu saga over its head because it talks about you know Son-in-law living with his in-laws and the real relatable relationships You know with your in-laws and with your parents So as you can see here across the five episodes, we've actually Taken you an audience through a consumer journey through a customer journey of how to think about mutual funds how to You know think about investing in them. What are the advantages disadvantages? What are the risks etc? What are the products and so this is the advantage of content right through story-telling Through the journey of this family. We've walked you through, you know, we took a protagonist We made her the cheerleader for mutual funds and then through her we walked you through how the family made the decision of investing The series did really well. These are some of the numbers and on the right-hand side You can actually see the direct ROS is a Nielsen study You can see these were the various metrics that they were trying to measure and how all of them went up in the exposed audience set so You should demand brand-live studies when you're investing in content. It'll just help you get a lot more confidence out of it Another you know interesting listening case study is Amazon seller So Amazon Amazon and Amazon video Advertise a lot, but I don't know how many Amazon seller ads you guys might have seen was very very interesting They wanted to they wanted they want people who are running small businesses to come on Amazon Start selling on Amazon and they want to show how it can benefit your business So we did a series called home suite office where we showed a journey of You know two girls who start a business together Their struggles how they discover the Amazon seller program how they get on it Best practices and eventually how that helps them succeed So again, we were able to walk through the entire customer journey in addition to obviously the video The five episodes we did you know a lot of offline activities as well We also did a 360 campaign where our actors, you know went to Amazon events The seller events and sort of walk them through the experience. It was something fun for the seller community to do We did a lot of contests. We did corporate events, etc So that's you know a great Amazon, you know seller sort of case study and the ROI there was how many new sellers signed up Hyundai is a is a very recent example. In fact, the series has just concluded so this was the first travel series we did as a company on our platform gobble and This was to get the new Hyundai grand item neos out to the consumers, right? And they wanted to set certain You know sort of brand image where this is a car that makes you feel alive, right? that was their brand imaging and they wanted to target young couples and they wanted to show how you know in Addition to using it within the city. You can also take it for weekend trips and things like that So we crafted this series where this couple Krithi and Pranay as a real-life couple are also very popular actors go from Bombay to Bangalore driving and in each episode stopping in you know a different place and Experiencing different things. So they're doing scuba diving or rafting or you know, they're going to visit temples, etc Trying out the local cuisines We did this brand lift study for Hyundai with NEPA Which is another you know sort of analytical organization and you can see the results right there. So 75% found the integration in the series to be more appealing than in any other ad they've seen of the brand 60% people who had seen the series searched more about the car associations with the words sporty value for money good quality went up and 57% you know versus 41% was the difference in the aided versus unaided recall So these are real real numbers on the ground and real benefits that brand are seen I think there's many other case studies. I have over here for Kurekure as well We created a series and there was you know great affinity You know in brand love in trend setting they wanted to bring out their messaging Kurekure Khul guy the family ban gaye so we created a story where this unlikely group of friends Start doesn't get along in the beginning and then starts, you know really liking each other starts living with each other And we showed Kurekure as an enabler in this entire thing. They also wanted to tackle the The myth of the plastic myth that they were you know, they are having those issues We've tackled it very nicely with shoulder content also on our food channel Right, so if our food channel is using Kurekure to cook then that's an endorsement by itself Right, we showed various use cases of Kurekure right from being used as a Chakna to being used in recipes Sort of and that's how you know increased the the brand love Unacademy is one of these early Brands that has actually been built completely on digital content. How many people have heard about Unacademy? Lots of people here. I think by juice founder was the impact person of the year on academies in the similar space They've created these two very iconic series the first one coder factory is with TVF which is another player like us in the space and operation MBBS is a series which we're releasing right now one episode is out and is doing really really well This is an education brand that focuses on test prep They've done about 12 Different videos short videos with us with each video building their affinity for different categories so whether it is JEE prep or MBBS prep or You know government exam prep You know or what have you right? So they've worked with us and their journey has been this so it's basically First it was just about creating awareness. What is Unacademy? That was number one That's what we focused on for the first six months. We work with now with them continuously for two years first Four to six months was just what is Unacademy? Then we focused on driving people to download their app first-time trials Then we focused on repeat usage and retention, right? So what can you do on the app? And most recently we are focusing on subscription There's some real results here as well the within the first one month of when we started our activity Unacademy started trending on the App Store as you know number one in the education category They had X number of downloads now the metric is how many subscriptions they get with the series that we're currently doing So the point is that depending on what your brand is there are different ways To do content and different ways to measure ROI If you are an online brand, it's easier if you are an app brand you can measure downloads again It's easier if you're an offline brand You know you should do brand lift studies along with the content exercises that you do it just helps you You know build the case more internally and do more content going forward content is not a one-time activity It's something that has to be planned at a frequency depending upon your marketing needs It should be done at least quarterly if not monthly You can think about it in a hub hero hub hygiene kind of model So your hero is that one big thing that comes out that year and it can be plugged into the activity Is that you're doing beyond digital as well, right? So if you're if there's a huge TVC coming out or a huge launch of your new product You do a web series around that Leading up to your product or and even after the launch You know do short videos that create like spikes And you can use memes or you know other kind of smaller content When it comes to doing hygiene, which you really you should be doing weekly So again, I have a lot of case studies here, but I think time's up So more than happy to talk to people offline. Thank you so much


Hi there, I'm Sean Chorus the type one pad one and I got another book review for you today The book is a brief history in time By Stephen Hawking I Read this a few weeks ago. It's only about 200 pages. It's a short read. I got through it in about a week The book is really good. It's been out for a long time It was a bestseller for a long time and a lot of the information is still relevant today I mean, this is the book to talk about the big bang theory quantum physics quantum theory The theory of general relativity all this stuff black holes and Hawking does an amazing job at Dumming it down I guess and putting into simple terms that an average person could understand I Really enjoyed it. I don't know much about astronomy or anything like that this book really opens your Thoughts and your ideas and just the whole big theory of of what our universe has in store big things that I took out of this book were black holes time travel the big bang theory and the expansion of the universe and What they are working on now and a lot of this is like I said still relevant today. We still have huge scientific discoveries about Not only earth, but the world around us in the universe that we live in like I said this book is fairly easy and it's fairly short Takes a little bit of knowing of math some science some physics I Suggested to like a call like a entry-level college course reader or high Upper-level high school or like 11th or 12th, but it just opens your mind to a whole bunch of different things from space and Astronomy and stuff like that. What I like is Hawking doesn't Necessarily fight the whole battle of religion. He still puts in God as a reference as someone who the big what if so It's nice that there's not this this heated battle versus like God and science and religion and science, but I Really enjoyed it, especially the bet the best Parts of the book were about his theories on black holes his theories on time travel and Of course the expansion of the universe and where our universe is going Overall it's a quick read. I think it's it's a little over 200 pages. Like I said You can read it within a couple days or a week and Some of the stuff is hard to grasp, but Hawking does an amazing job at putting things in very common I don't even know calm just common sense things that an average person could know so The book is a brief history and time by Stephen Hawking I'll have more reviews coming up soon Also Lego reviews, maybe some cosplay been working on my Mando costume for a while So until next time I will see you guys later


Are you sure you want to leave a match like that? Well, obviously topsy-turvy. We started so well with a fantastic goal. They responded with a moment we should have dealt with earlier. Not soft from the player, I mean soft from our point of view. Then really it was a strange game after. I don't think anyone really gripped the first half and second half they did. I thought they were very good. I think we had to work very hard. I think the mentality I'm trying to work with the players on is the belief of finding different ways of winning games and I think we're showing that. We had to do it last week against Bryant so nearly won but got a good point and then coming down today, away form here was a big question mark when I got here and we're beginning to change the mentality towards these games and I think that was on show today. Find a different ways to affect a game even when it's not your day to be as fluid as you can be. So I think that's really pleasing. We've stopped like that. I think he's beginning to mature into himself really as a player and his everton career because I think he can defend. I think he's beginning to show that he can go forwards. He wants to get in the right areas. I mean he's a fantastic header and he's nearly got a brace with a lovely striker, controlled effort, a goal. Dukes Johnny on the spot which he has been since I've been here. I mean he's done ever so well. He's got goals for us and working hard for us. Yeah but Miko's one of a number I think. I mean the group, I believe I've said all season, even early season as you know, very good performances, didn't get a win. The noise is different but now I don't think we played as well today but we've won and I think that's a really pleasing thing because I know from my years in the Premier League you've got to find ways of winning in the Premier League. It can't all be beautiful all the time. You've got to find ways of getting results and points on the board and we've done that today and we did it last week against Bryant. He's still set and he's pretty good but maybe not what we expected. No I mean look, you know I know what a good player he is. He was unfortunate not to play but I think Hammer had earned the right with his four performances before that and then coming out to just one game. Hammer's been struggling a bit with his calf to be fair. That was the reason for the change and I think his professionalism is outstanding and the way he's got about it today. I mean it's a brilliant bit of play and a fantastic touch. You know the details and nuances of football which sometimes fans don't see, the touch across the defender is a fantastic touch and a tight area in the box and then the finish is sublime. Sean, have you been able to fashion that direction now? Know how that you've been working with the players talking about trying to find ways to win? It's a work in progress. It's not a given but I think since we got here it's taken time and work from the players. You know we can offer guidance. I've said it all my career as a manager. You can guide players to where they want to be but they've got to own it and I think they are this group of beginners. We know we can play because I think there's real talent here. I'm convinced of that and I've seen it. What about when it's not your day? What about the hard yards?  What about the questions that Everton have had over the last couple of seasons? Some of the things, you know, they soft. Can they play hard enough? Can they win games? And all these questions, well we're making certainly steps, not maybe strides, but steps towards changing that. We're changing the story. I've spoken openly about it's our job. It's our responsibility to change Everton's story and we're beginning to do that. It's going to take time but we are beginning to show strong signs that we can change this story. I'm very impressed as well to build a winning platform on the position not where you just give away a soft goal without misunderstanding but you've also been on the back foot for a long period of time. Yeah but I think that's something the group are beginning to realise without a doubt. I mean they know the Premier League. The record was spoken about when I got here, their way record is changing. You know, in a sense I mean it's hard in the Premier League to dominate football matches anyway but particularly away from home. If you look at the stats, the facts, you look at home teams in the Premier League. These included. So how can you find ways of winning? And I think that's the most pleasing thing for me. I mean we didn't play as well as I would hope with the ball today but the way that our shape was good, our belief and commitment to winning a game that's such a big weapon in the Premier League and I can't exaggerate enough and I told the players I said look I know you've got talent and you've got more than what we've shown today with the ball but the work ethic for each other is growing all the time and that brings the truth of a side I believe and I think you're beginning to see that and I think the Evertonians are seeing that. I mean fantastic against that they travel all over the place in numbers, they get with us, they question us, I'm fine with that because they come. You know they come and if you come in the numbers they do, fair play. Have your questions but enjoy today and enjoy the other moments we've given them recently. And important as well is coming to the international break with another victory. It just keeps the field of fact around the club doesn't it, for everybody? Yeah and I think you know the international break they always talk about is it the right time the wrong time you know when you're winning it doesn't matter you know you're taking care of business it gives the players well some players will have a break some will play obviously we will give the players some time off I think they've earned it and I would anyway I've told them that at the beginning of the season the schedule I've got no problem with that either we're asking a lot of these players and they're delivering. Just take one more over back. Sean do you feel that after winning three out of four Premier League games and you've become very careful that a call has been turned? Barely but yeah round before that was a good one as well. Do you feel it almost been turned? I think we're showing signs I don't want to over again because football can put you on the back foot very quickly but I think you can only I was believing and I know some of you cover us a lot I was believing at the beginning of the season don't forget you know people will question him because I was saying we played very well and we hadn't won but today maybe you never know how football works over a season but often it pays you back if you're playing as dominantly as we were at the beginning of the season particularly the first three home games we didn't win it was almost unfathomable by stats and facts of football well over a season you know there's balance as long as you keep doing the principles of what you need to do and I think we are doing that and we're finding maybe today was a good balance of that you know we didn't play as well with the ball weren't as dominant but we found a way to win and I think that's I can't over again I can't over again enough it's a really powerful thing for a team to learn how to win games