Hi, everyone. My name is Victor Lagunes. It's a pleasure to be here. Thank you OpenStack. Thank you Rackspace for having me here. It's been quite a journey for us over the last couple of years really from from conceptualizing what cloud could mean for for Mexicans and Mexican IT staff within government and also to deploy that at an accelerated pace to bring adoption This is our story I'm I hold two two jobs or two hats. I would say it like that One of which is operate Technology or IT at the office of our president in Mexico So we have an iced IT shop in a very similar way as any other company You know we do infrastructure telecom. We do Application development we host data centers And we have a little bit of focus on information security if you can imagine The second one is actually drafting public policy at a federal level It's a very interesting story for us because most of my team are actually engineers So it's very difficult to move from Solutioning to drafting public policy. So it's been quite a challenge for us to move away from what it means for example drafting a policy around the lines of data center consolidation To actually drafting the solution to consolidate data centers. So Bear with me. I think you'll I'll be more clear as we as we move along along the lines I'm going to give you a little brief overview of Mexico because of course, that's what we Mexican people do 120 million people From which we actually have around 130 million cellular phones now. So people are carrying two phones now The digital divide is still very big More than half the country is not connected. So it's a big challenge for us to drive public policy When only half the country will be privileged from those services so we're moving along the lines of Bridging the gap building more infrastructure working with a different ISPs for them to to get the incentives to bridge that gap all the way into, you know content and And we are our efforts into online government service delivery We have or we put out to the market and I know it's in probably not there the best phrase around 100,000 technical and engineer people per year. So this is this is big for us Of course, we're moving them into areas of more focus of more trending. For example, big data more along the lines of open standards 3d printing clones drones and Robotics we've been some making some inroads into some, you know global awards or universities are are actually Foster and our success stories along those lines, but um we are By understanding this we needed to bring all this opportunity back into how we do business For the first time in Mexico's story we Were able to understand ICT as a whole and the first thing we did a couple years ago And it's been an exercise. We've been repeating a couple a couple of times per year is diagnosing You know the type of ecosystem that we actually live in It's it's quite an opportunity to be there because we we actually work with any and all different ministries From national security all the way to healthcare to education and so on so This is in a nutshell what we found and we are still moving away from it So ICT viewed as a cost center not really viewed as a strategic Area We didn't have the executive support to be able to bring that value into into our C-suite for example We didn't use to own our IT assets This was by presidential decree in 2006 With the mindset or the philosophy that we're gonna by leasing we're gonna be Much more efficient in the use of budgets it actually proved the contrary and we lost control of IT assets We lost ownership so a couple years ago we changed the law a little bit to have IT or CIOs within each of the ministries create their own Strategies and their proposals as to what should we own? Inside the sector what should we lease and hybrids for example? I was telling the story that when I came into office Most of my contracts were about to expire and I had a leased data center built inside my premises so at 15 days to go and I really didn't have a lot that I could do because you know, I couldn't change for wider. I couldn't tender Still my critical applications were built on that data center They were embedded to it. There were somewhat replicated to another data center, but really my hands were tied This happened across the board. I can tell the stories of least for example structure cabling inside buildings and so on so What we did and what we worked together with the industry was to be able to build Best practices so by a cost-benefit analysis We're able to to more or less tell what we should own for example cabinets fake floors And what we should lease for example processing storage networking capabilities We have around 850 data centers inside the whole federal government This is not uncommon for example here in Canada Used to be around 500 now through short services Canada for you who are familiar with the federal agency They're going down to seven over the next ten ten ten somewhat years four for Production two for this sign and one for supercomputing so we're learning around those lines But we didn't make the decision to consolidate data centers by law. We're driving behavior by value Which is a little bit different Everything scattered we don't connect to each other. I think this happens across the board in many countries So open standards are not really open because we cannot connect our own voice over IP networks We're not sharing resources. We're buying again and again The same assets so for us to be able to make more efficient use of their of the IT budget was one of our key priorities The last one was you know policy and legislation so Give you an example the e-commerce on some countries in Latin America has grown to a four-fold while Mexican has only to You know growth twice fall over the last decade. We believe it's it's partly partially because of the whole legislative Ecosystem in which you know a whole supply and demand is not being covered correctly So if something happens and my identity has been stolen the you know the the people who are going through To those crimes those don't they don't have the tools because the crime actually doesn't exist for many of the cyber crimes that we have to deal with today We set out to create our national digital study it covers As I said all the sectors. It's a massive undertaking It's well funded But we actually have to coordinate all the efforts from oil and gas health care education Public safety and the Ministry of the economy and our whole objective is to bring Mexico into this into an information society standpoint by UN or OACD standards So any and all of our efforts are focused towards bringing more citizen value constituent value via IT spend or IT investments How we do it our objective is it's on the far left so Right now we're actually one of the last Positions on the OECD index we are new in the OECD But also in terms of digitization index we actually have a long way to go it has to do with connectivity It has to do with Affordability it has to do with content with how people use the internet how people also use government services online So we work with different agencies And we work in different fronts So connectivity or interoperability is one Digital skills in inclusion. It's not only to give You know a computer or a tablet to a 10 year old. It's actually to have the whole ecosystem You know behind that behind that effort Legal framework we work around the lines of cybersecurity and also cyber legislation So adhering to international treaties being able to cooperate between different agencies amongst Really the different countries and that's that's progressing. So we we've already adhered to the Latin American one We're we're very close to adhering to the Budapest treaty for those of you who are familiar with cyber security and cyber legislation The main goal well the main objective is government transformation, which means you know improving the conversation with our with ourselves as citizens So I'm gonna get into a little bit more into open stack and I know why we're here But I wanted to give you an overview of how we started and why we are Deciding the technology course that we're that we're deciding so We launched the ICT policy the federal policy last May It's one year in which we're able to drive guidelines behavior in in terms of how we strategize technology how we buy procure how we Solution it and how we inventory it across the federal government And we use a tool to do that. So all agencies including mine by law need to update the information there have it up to up to date and That's the way that we acquire a technology that we collaborate with industry So far within a year of production We've we've dealt around 1700 IT ICT projects investments everything from your 10k to a multimillion dollar investment From data center all the way into interconnectivity VPN networks and so on application development What you can imagine and what that information is giving us is driving the public policy Because so far it was it was driven from From an educated guess but not from really science of building those database up from from scraps It's the first time that we actually are doing this It's working because that now we can correlate databases with you know the Ministry of the budget right the ministry The people who actually have the money So we can prove to them whether the investments that we're doing are driven Or are driving results or return We invest around 1% of the budget Into ICT that's below developed country standards To more or less the US invest around 3% of their budget into technology But we wouldn't be able to grow that if we cannot Prove the return on X or return investment or depend on the sector that you are So we be we build this as with three fronts consolidation from buying One time and using it multiple multiple times to Interoperability to information security to building those layers and we want to Do this to be you know to provide government services as a platform and Centralize that to citizens and to and to businesses so We don't choose technology in my office. We do see Every and all vendors, but we don't make the technology decisions inside my office. We actually allow Or collaborate or contribute with the different ministries so that they have their own roadmap We believe this is a respectful distance that we need to have because we need to actually only see at best practices That the ecosystem is neutral that were being efficient in terms of the use of budgets That were opening data And within the next months we're actually hosting the open government partnership Forum in Mexico and that means basically a lot of inventory data and databases are going to be more open those databases that Really in Canada way more open in the US as well and you see economic growth coming out of it industry coming out of it Transparency coming out of it. So in the next month, Mexico is joining that that vote and And I'm building redundancies without avoiding duplicities. So here's where Really the open stack philosophy starts to Collide we're our own principles and we're our own strategies through our own efforts, we work with 232 federal agencies Any and all I know you're not familiar with them probably but We are we want to create a service oriented architecture also in collaboration with the industry and this is somewhat of a journey because We were moving away from leasing everything So really operating contracts into owning part of the infrastructure. So in in in collaboration with it with a with the industry our centralized platform Within a couple of months. We're launching gov.mx, which is consolidated in 6,500 online citizen services Any and all services from the three levels of government are going to be posted in one single platform It's very ambitious and it also is very concerning on the other hand because by consolidating Yes, we're making best use of budgets on the other hand. We're centralizing a lot of the points for for exploits and vulnerabilities and attacks So of course, we're dealing with with security as a forefront and as a priority at the same time that we want to make it easy for citizens to actually exploit their services or hopefully enjoy Government services Gov.mx is an interoperative hub. So enterprise service hub. It doesn't store information at the at the at the core It doesn't expose private data of citizens what we do is we connect the API to the different agencies and via BPM we are actually able to to understand the flows So we will go through your birth certificate and to your you know, your foreign Ministry data if you want to have your new passport issued so we can test or authenticate your Identity in a better way Because right now basically we're going to different offices to be able to finalize one single service We will host all information services as well. So we will not have You know in here is CRA dot ca for example As well as healthcare authorities and so on we will consolidate information at a single standpoint and make it searchable the reason why is I think as to do with with usability and penetration but also We We are using Government services portals On a very low standpoint or we don't consume them in a very good way So via consolidation and exposing the services that are most used to citizens. We believe that we're going to be growing Usage way more And we're considering this even though it's ambitious and it's it's It's happening over the next months. We're putting this as a forefront for a bigger scope Initiative which is building the government cloud or the cloud ecosystem You're actually more very more familiar with this if you're more technical technical that I am but really what we wanted to do is Centralize expose services on a very secure way be able to identify citizens Via their own life cycle if the if a service, of course is inherent that it's not it's not online Purely online then of course we need to go into them into that ministry's office If the service can be executed fully fully digital then we were able to execute that with different methods of authentication so I Started by saying that we we had very strange ecosystem in Mexico We're moving from not owning IT assets and that actually means that our IT staff was not managing IT fully Into co-hosting or co-owning that IT ecosystem for us for us the key values are quite relevant because agility Scalability automation and predictability are key cornerstones of why we're deciding the course that we're taking We don't believe that we have the whole skills By ourselves and I think many agencies or most agencies in in government are actually in the same standpoint And we should not have all the IT skills On my mind, I should not be managing my own exchange servers I should not be managing my own data centers at some levels I should get help or support from the industry and get some levels covered And then just focus on my core or my mission critical applications And that's the reason why we're focusing a lot into this type of Philosophies if we deal only with core or mission critical apps and we get support from the industry to enable and Stabilize our applications. We're able to deploy way faster in our accelerated pace As I said, we're not making massive decisions in terms of investment There have been some cases and really around the globe of let's build, you know for data centers Let's invest billions of dollars as managing ourselves. Let's let's build our own private cloud And then creating those synergies with the industries It's very hard. So if we really believe that we're building trusted partnerships with it with a with a private enterprise Ecosystem or in with the industry then what we're doing is activating it it as a whole So private cloud for us means on-premise But it doesn't mean fully managed by us Hybrid cloud of course means expanding or building elasticity outside our walls and be able to build, you know Better business continuity programs, DRPs and some elastic Elasticity that we do need for certain applications and then activate public cloud in a more responsible way And I say this because we didn't have for example data soranity policies in Mexico A lot of our traffic flows back and forth to the US a lot of citizens data was hosting outside the country and On the budgetary perspective it makes sense Services in the US are cheaper than services in Mexico if only dealing, you know data center services So processing course, etc But it was not responsible to do so because we were actually Bridging or bridging some loss around the privacy act transparency loss and so on so we bring in those we brought those services back and And ensuring that we have the capacity to be able to sustain them We have any and all technologies in the in the different federal agencies We have legacy systems that are 35 years old that are critical to some public to some services been deployed and Right now there's some philosophy that we cannot move away from them well, let's start with what we can do and Well, that's why we want to be completely open. So foster open standards We don't really mind what type of technology is behind But really being quite clear about that philosophy The second one is we don't have unlimited budgets somewhere here Said say that some agencies in the US do have unlimited funding we don't so we have to start small and test the case so And by doing so we're able to test the business case as well and understand what type of value that's driving to our citizens the most important Really imperative for us is to drive citizens value So far we're actually developing the case because it's different from the healthcare standpoint to the education standpoint to the energy sector to so on through open stocks identity you know Interaction through the API is we're able to build really that that umbrella to be able to activate much of our already Active or assets that are already been that we already invested in so I talked about 800 data centers There is a policy to reduce that number to consolidate, but they're also a policy to activate already made Investments, so we have tier 4 data centers in Mexico that are 90% unoccupied Because we're moving many of those services to private enterprise clouds What we want to do is activate them both and be able to manage risk via that approach if we move only to one of the sites then Then we lose control over the order over the information the databases or the constituents data But we don't want to be over predictive To to the information that are or the type of technology that it's behind So we work with the main the same vendors that are that that you see every day We have built very strong relationships with them They invest in Mexico a lot. So IBM HP Microsoft Cisco Have their own cloud orchestration technologies, but they also cooperate a lot with OpenStack They bring a lot of value to their to the ecosystem So we're working with them in in in collaborative approaches in working groups So that we draft this policy in collaboration with the industry This is imperative for us because we actually don't want to break the ecosystem We don't want to see or be perceived as copting or or shutting down Competition we actually want to create a cloud that is more best practices and talks to trends more than legacy systems So this is more or less our storyline and And what we're doing is building a private cloud in the middle so on our interoperability hub We already connected some more data centers we Driving the manual for interoperability with different ministries So we're building VPN networks across the board not only from the ministry's perspective, but also from different applications So national security applications for operational purposes, of course have to interoperate between different national security agencies Healthcare is the same with Mexico. We have very diverse healthcare ecosystem in which not only healthcare, but oil and gas Operates their own hospitals, right Also the military and the Navy they operate their own hospital ecosystem But of course when we're talking about, you know, clinical record, we have to have portability in a secure way we're working with With companies such as you know rack space and all the data center ecosystem in Mexico to build hybrid clouds So investments made over the last decades We are capitalizing and we're using them in a better format. So expanding our own footprint and be able to decide whether if it's If it's triple eight top secret or you know that type of information Then it will reside within on on premise data center of a national security agency And it's already been done like that, but it was not written in the proper format But if we want to expand that into elastic clouds for supercomputing and so on we have to have the right tools to do so so This is a little bit of a of an ad for open stack port We do believe it can help us a lot to accelerate adoption to be able to bring this into into fruition as I say our key critical dates Are in a couple of months by presidential decree. We're launching the online services platform August the third so we're in the last you know The last steps towards having that as a reality and we're launching around eight Like around 80 services per week And we're gonna be ramping up over the next months or years Then The the second date is open government so all these databases that are actually Our propriety and I mean that as a citizen We're gonna be opening that up for transparency purposes and also for economy creation For explosion for correlation. So we're quite a we're quite thrilled in the way that this being built We learn a lot from from the ecosystem We only deal with philosophies and best practices and we're collaborating with with industry in such a way that Where we can accelerate adoption With that I can open the floor for questions if you have any I think I already discussed some of these key points, but I'm happy to take questions if you if you want It's a it's a very difficult one We it depends who you talk to for example, I actually operate one of the smallest agencies Because we have we don't have citizens facing services And it's even hard for us because of legacy what we do is and we're trying to create that as a best practices When you have an application development contract with some of the software factories we call it So, you know, they either a Microsoft channel or you know, a Different a different company in Mexico. We have you have to embed their the migration Journey or the migration path if you do have a data center contract happening You do have to have a journey to virtualization Embedded into the contract. So so far. They were mostly co-location contracts over the last You know, 10 years or mostly taking infrastructure I'm putting that into industry data centers. What we're doing that it now is yes move it But in bed a very accelerated virtualization Policy or or implementation policy. Oh, I think I think right now we're probably This is a normal groin, but it's like 90 10 and we're still very much in the physical space I apologize, um, he's asking about our ratio between physical Server via or and versus virtual space or virtual servers and It's a gut answer right now because it's migrating, but I think it's like 90 10 we're moving there and any new contract Either it's on premise data center or it's industry data center. It's a virtual one It does have the co-location You know lining there, but you have to migrate it in the next in the in the expiration of the contract There are some applications that we cannot control and some applications that are heavily tied to the machine itself So we work in that as a you know one-to-one in reality when I When I arrived and I took office I took, you know, you know a number of data centers and I didn't know what was in them And you know, there were some inventory and they ran some discovery Mechanisms, but I ended up with half of information. So what I did was starting shorting down machines and see who was complaining and for And for like most part no one did So I was able to migrate at an accelerated pace or in a better format just because I didn't know what was stored in certain machines Go ahead. It is it is very much a shared services infrastructure Well, what we want to provide and we're already doing so we operate a private network That has three components to it telepresence video conference and some you know Some critical applications going through that network is mostly a metropolitan network Mostly most of the federal agencies in in Mexico operating Mexico City Some of them expand of course your operation national nationwide But what we're doing with that network is connecting data centers and offer that back as a service now We're doing infrastructure only right now, but we're testing We're piloting for example Some commoditized applications such as email, but just to be able to connect to active directories and LDAPs and be able to Have better grip on asset management and access management at a federal level. So We ran a study last year with USAID in which we were able to work around Diagnosing and also proposing what could be a short services infrastructure and who could actually operate that And as I said, we're not we're actually collaborating very well with industry, but it's a different conversation We're not only saying what we want to acquire. We're saying how we want to manage the ecosystem So we're bringing them on board and we're selecting which phases or which layers of that is going to be Shared meaning VPN networks telco ISP internet for example all the way into what applications can we test? So their voice or IP for example some other applications just to go through that network because it's part of it is physically Well, the network is owned by the government But some applications deserve that and some others should actually be deployed via just regular VPNs Using the support of the telecom ecosystem in Mexico. I understand and let me translate the question German is asking whether it's a federal initiative and how are we Communicating this with different with the different agencies and how we're working with them Now the answer is yes The office itself it's resides inside the office of the president So it gives it their relevance and the priority second one. It's and this is a tricky part It's a coordination unit. So we don't operate. I operate the budgets inside my office. That means technology procurement But the coordination for digital initiatives outside to coordinate Different sectors. We don't operate that budget that budget is actually allocated to the sector or to the different ministries We work hand in hand with them I would like to be perceived or my team I would like my team to be perceived as kind of a consulting agency to offer a government So my team is very much a technology team. So we have data center experts We have network experts information security application development and so on we don't have sectorial expertise so we don't we don't Mind or we don't care. I don't know how to say it but About that core critical components of healthcare systems right or scala networks So that's mainly for oil and gas how they operate their own pipeline But there is a consolidation. That's a best practice and there that's where we bring value. The other party is by law the different agencies are obliged to to report their Their strategy so meaning what are they thinking about for next year? Second what type of procurement process are they going to choose so whether it's going to be infotech via You know infotech actually operates as a as a university, but also owns and operates Technology infrastructure they own data centers Infotech for us and it's for example when I say government data center one. That's one of infotech's data centers Right there is an end government data center and could be a Right now we're in talks with someone national security agencies because we do need them to reside in a properly secured facility So we communicate hand-in-hand a lot of it I can say it's willingness for change to happen and Then there's a lot and there's a you know a legislation So he's asking about vendor locking and how are we? evangelizing or driving this change And we we're doing so through of course mainly supports from our president But second with policy So we created as I said I CT policy and I CT policy is actually, you know, it's embedded in the law. So if you are If you're procuring a data center, it has to be with open standards if you're procuring at you know an application So for electronic link and record it has to be with open standards It has to voice over IP networks It has to because if not, you know ciphers get lost, you know, you can call from each other But then the real features are not there and it's it's definitely It's not making best use of budgets and I know I overused that phrase But the the reality is if we buy once we can replicate if we buy once then if I have you know Different networks we can interconnect without losing features and that's what we what we're talking about So the I CT policy was born inside this office And it's it's basically communicated and launched across across the federal government and some state-level Municipalities for certain applications Right. Yeah, so I think the answer is asking about information security and how we how we actually tackle the the challenge or the issue I think it's too front. The first one is Really best practices We don't want to say you have to adhere to this standard Because it depends what type of information you have and also there's already legislation so the second party's legislation around where should a type of data be and And it's our responsibility as CEOs To understand that and to declare that type of information, you know in those layers So that's a front. That's a that's a human decision So if I'm dealing with top-secret information or with, you know, transactional information, you know informational then I Declare it as you know within those layers and by law it has to reside on a specific, you know And has to be handled in a specific way So and then the next question is technology. Well, I mean we Throughout the ICT policy we of course recommend best practices I mean, you know following ITL following COVID following, you know, ISO 27001 It's responsibility of the different agency to do so I'm not an auditing team. I'm a consulting team There's the there are auditing teams out there that will ensure that oil and gas, you know Has it sucks compliance, right? It's you know behaves in it's in the right way with with citizens information for healthcare for in the financial sector The transparency law and the privacy act actually dictate that we only dare to ensure that it's happening Because sometimes for the sake of either saving money or buying quickly We oversee those situations We believe via consolidation of practices. We can actually ensure that we're shielding ourselves better from from cyber attacks and so on I'm not taking type of track of my time. So I'm trusting someone is Go ahead, please So the question was around language barriers From open stock being mostly English written We deal with this every day in every front and most of my technical staff and most of the of the CIO's offices technical staff Deal with this every day. I do believe technology. You know, this is this is my really Interpretation of it, you know A little bit of the language barrier even though it's an English But we um, we have we have programs in English We work a lot with the universities as well because it's a it's an ongoing concern for the industry as well So the Cisco's and HP's go on higher and then they spend the better part of the first year You know on English training, you know before heading into your CCNA and so on so it's an ongoing concern I believe it's gonna be Less and less as we move forward, right as managing as you know, just my programmers They're coding and they would they don't really mind if it's in English or in Spanish But yeah, I mean it's This is one of my my asks when I talk to to rack space or to any of the of the of the Big ones or small ones help us to get better. So Get more skilled, you know draw talent out. I mean I put in there in one of the priorities is driving And fostering IT stuff when we moved away from managing contracts into managing Services like deploying citizen services. We also acknowledge the value of having an IT stuff That is embedded into driving value to a citizen. So in order to do that, they need to be prepared so I was talking to racks by CTO just this morning to John and I said that it's a little bit unfair on our side because first we don't pay very well So if you're, you know a good engineer, you would look at government like you will not look at government opportunities Second, we don't actually develop talent very well So we're actually have initiatives now to be able to collaborate with industry and expose those curricula or those Certifications and so on in a better way and there's a lot of subsidies around it and third one There's this perception reality that administration changes mean you could actually or you will actually lose your job So who in the right mind would actually like to cork in government and we're finding the people and I believe with with basically talent development Efforts we not only can actually bring the people but be the best place to develop yourself because you'll actually be able to offer All the curricula from all the companies in one single spot. So it actually our talent development Initiative is very similar to to a hub to enter to an enterprise service hub where companies such as racks Please can actually connect expose some other services via API their online curricula They're online development courses and have us as IT staff connect there and really develop our plan So it's key critic. It's extremely critical for us to be able to offer opportunities there Yeah, I mean as an example, I operate my data centers with VMware right now and it was a stress test and I had all their vendors come Common and and actually share with me why there is was was better and we decided via the skill set that we already had and Infrastructure that we already owned to be able not to to again buy and again replicate and use and and Duplicate the investment I think that's that case actually happens a lot what we want to do right now is be able to deploy an Open standard Across the board and if you actually have an owned your data center, we're able to actually connect to it You're able to be you know be a word We're taking advantage of basically the open philosophy of open stack because it's extremely Diluted and and segregated the type of technologies that we have across government at the three layers. So open stack for us It's answering those questions in the right way and Within a couple months. We're actually launching. We're in beta testing right now so it's it's ongoing in August 3rd with launching and In in Tokyo in the next open stack. Hopefully I'll be presenting Our lessons learned from our first month of operating this type of environment and architecture Okay, well with that. I thank you very much for your time and interest And I'll be staying around here if you have some questions on a one-to-one basis. Thank you


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Hi everybody it's Sam at Mixed Up Craft, thank you for watching my tutorial today I'm going to be showing you how to make this really cute little kind of carrier and inside it has these four boxes.  Then I've used these which are actually photoframes, they're the Dovecraft or no iridescent ones but I use them for handles and they've they work really well but inside when you open it like this each of these boxes, can you guess what's in them first? Are you shouting at the screen now? I'm sure many of you will know but inside each one is a tonic's tea cake. So this will fit four, you could shrink this down have it just two if you wanted to but the good thing is these measure two and one eighth by two and one so you can fit loads of little treats in these, how great will this look at Christmas? You could have some earrings, a necklace, a little bracelet, some hair accessories, it's really really fun, I've loved making this, it's so simple as well it's just four boxes stuck with these side pieces like it really is that simple but it all folds nicely back together, look you can see it there it's got such a nice profile it just looks it's finished really well I think it makes a super cute gift it would make lovely little favours and then on the bottom I have just covered it there as well but yeah how lovely is this so let me show you how to make it. Okay so I've already prepared most of it because there's yeah you don't need to see me doing loads of boxes so I've done three of the boxes I'm going to do one on camera so for your boxes you're going to need four pieces of six and three eighths of an inch by eight and three quarters we'll score that one while we've got it here so along the six and three eighths of an inch side you want to score it two and one eighth of an inch, three and three quarters and five and seven eighths of an inch then rotate it and along the long side you're going to score again at two and one eighths of an inch, four and a quarter, six and three eighths of an inch and eight and a half so you should be left with a little quarter of an inch piece here okay so you need to do that four times and that's your boxes then to mat or to decorate your boxes for the top of the box you want a piece that is two by two and then I've just gone and fussy cut one of the images from the paper and stuck that on the top the paper I'm using is this pad here which is the making memories first edition lovely pack I've got the eight by eight and the 12 by 12 and again I'll link that below because it's really pretty so yeah that was the top then you will need to make cut two pieces of pattern paper for each box because we're sticking them together like that you don't see any of this in size you only need to decorate any two sides okay so those pieces there you will need eight pieces that are two by one and a half okay and I've got mine there for my box then for the handle so I've already done one side you see I've decorated it all there and I'm using these here which are the iridescent photo frames you can see the color on them they're brilliant so I'll grab another one oh yeah I've got one there okay so again I'll link all of those and then for the actual side piece you need a piece of cardstock that is literally just over four and a quarter so it's not quite four and three eighths and it's not four and a quarter it's just in between so you're going into that 16th of an inch territory but literally just pop it on your trimmer and just you know have it just to overhang in slightly from four and a quarter if you don't and it is four and a quarter it's not the end of the world and that is by six and a half okay so along the six and a half inch length you want to score it half an inch and you want to do that on both pieces because you need two of those okay then you'll need four pieces of pattern paper to cover the outside and inside inside's optional you might want to put something out in there you might want to stamp something and write a little message but you will need four pieces that are four and one eighth of an inch yeah by five and three quarters okay two pieces and then I've got a piece of card for the base and this is four and a quarter squared so just the one piece there all right so get rid of the scoreboard and first of all we need to get the boxes done so I'm going to finish my fourth box obviously what I'm doing you will need to do four times and just fold and burnish all of the score lines okay so what you should have is the half inch piece on the top and this quarter inch piece on the right hand side okay the left hand side will be playing along with the base so with it in that orientation these four squares are our base so we just want to cut up each one to the first score line like so this last one you just want to remove and just kind of create a little wedge there and then that one and then this thin piece along this side you're going to remove completely okay so we've just got that tiny little tab there and that's going to connect the box together then rotate the whole thing around so that little tabs now on the left hand side and just cut down pass the first score line down to the second you're cutting past this little half inch piece just do that on all of them okay and that's what you will have now if we start sticking it together it'd be easier for you guys to kind of make sense of everything else so I'm just going to grab some liquid glue you don't have to use liquid glue you can use double sided tape if you want you just want to pop it on there fold it in half and then fold the other half over and everything should line up nicely make sure your score line's there and just stick that down okay so now when you pop it back out you will have this okay so the part where you've got all these pieces here that's the top this is the bottom and where you have sealed it where did I just join it there so you join you want to have it at the back so here's my join here what I just stuck down okay so then this here is the front because my join's at the back so this is the the front so I'm going to pop the back one down first this is my base and I'm just going to add some glue on there and then I'm going to stick in each of my sides and then finally the front one just means you've got a nice finish like so because that's going to be stuck this is what you're going to see so it just means there's a nice finish with that kind of folded part there then you'll have this piece here you want to remove that completely this front one so where we've just stuck that down this very front one here I mean it's not the end of the world if you cut a different one because they're all exactly the same but I'm just going to remove that completely and then now these are going to be your side pieces so you just want to cut about an inch off so you've got the half inch tab and then another half inch again you don't have to be exact just cut that away and then just cut little wedges away from these as well now you can do all of that and prep it before you put them together but I just saw because I'm working with white if you put them together it's a bit easier to see what you're doing like so then the side bits will go in and then that will come down and this little half inch if you just take a tiny little piece off don't take much but just kind of a little wedge of each side it should all stay in you want it to stay nice and wedged in you don't want it popping out okay so that's your box then you want to decorate so you'll do that obviously four times and then I'm going to stick that one on the top and then I've got this piece here now before you start decorating it you want to make sure you get everything in the right kind of orientation once you've made the boxes pop them all together like this with the opening facing out so I've got my opening here and here on this side and then here and there on that side so two open out that way and two open out that way because one of my handles is going to go on that side so you can open them here and you can open them there okay I now know that I want to just pop my pattern paper on these two sides so if you want now with them plain and white stick them together okay like this I'm just going to decorate this last one and then I'm going to stick all mine together okay so that's mine ready there and then what I'm going to do is bring in my base piece as well so what I will do is stick one at a time so I'm going to add some glue on all of this and on my sides so the sides that I haven't decorated so it's easy to know which ones oh that's a bit of a mess and then stick that one down in the corner of that paper and then grab this next one glue on the bottom I don't need to put glue on that side because there's glue on that one so I'm going to just add some glue on this one here spend in a minute there just to make sure that they stay stuck there together and you see there I've just popped the other ones in so I can just hold everything together like so until that's all stuck down and it's all on that base piece okay so now all of these boxes I'm going to get into them properly we'll open up like this so I keep them open so you can see how we are okay so that's them all opening like that it's on these sides here that we're going to stick these okay so I'm going to run I'm going to use this glue here because it's just dries a little bit quicker I think and I'm going to just stick that right underneath and then I'm going to finish it with some decorative paper I mean you can put these on first and then put the base on if you wanted to but I think it's just a bit easier doing it this way but I've probably got some scrap pattern paper so I use the same so I'm just going to take my treats out just so I can inside and push that down because you've already scored it and burnished and obviously I haven't stuck the other one down yet so I'll show you where you stick all that in a minute just realized I jumped right into that one haven't showed you the lid so um the handle so that's the handle there you would have scored you just want to fold and burnish that piece okay and then just add your pattern paper so I've got those two pieces there like I said you'll have force you would have done all this at the same time by the way there's no reason why I'm chopping between the two glues it's just because they were out on my desk I'm just picking up each one but they both work the same so that one on there and then flip it over okay and then with these handles you just want to add a bit of glue on the bottom although they're picture frames but I like to use them for handles and you just want to keep it as centered as possible and just line it up with the top of the pattern paper like so so I'm just going to let that all dry okay and then again with this one now just stick it on the opposite side to the other handle so I'm just going to pop it in there again just taking the treats out so I can stick that down make sure it's all stuck down and then underneath you can see how it looks a bit of glue off it still looks nice I mean if you want to I think I will I'm going to put the actually grab some pattern paper so I've just cut a piece of four and a quarter by four and a quarter and just going to stick that underneath and there you have it how cool is that I love this this is going to be such a good one for like Christmas and stuff you can have all different gifts in there obviously I've made this to fit tonics teacakes because that's just my thing I love them I think they make lovely little gifts but yeah and then you just pop that together and that handle's still just drying let me just stick that a little bit further there and then there you can see when you hold it how cute I think I'm going to make a little key chain or something for it some little dangles so it can definitely have something on there but you can make a nice gift tag I think that's what I might do actually you'll see all that in the photos but I love this I love my holographic card it's just awesome you can see it just around all of those bits there as well so yeah it's wicked I think it's really easy to make and it's just going to be great for so many occasions I think it would make even nice little party favours if you had a you know just maybe your daughter or your son just had a few friends around how cute's that for them to all take home so anyway that's it from me today I hope you've liked it I've really enjoyed this one please give me a thumbs up if you have and subscribe to my channel so you get to see more thanks for watching bye


What's going on everybody? It is Friday, and I think it is the 29th. Don't know what time it is where you're at. Put it in that chat section if you can hear me. But in there, I don't know what time it is, where you're at in the world. It's interesting to see all that good stuff. Guys, we are open to any questions. This is open question Friday, okay? I'm live today. I'm gonna talk a little bit about what I'm working on today, I wanna hear about what you're working on, what you got going on. So put all that in that chat section there. Got up early today, did a little bit of research, did a little bit of work, wrote a little bit of emails. Before I even started with you guys. So, has your morning been productive? Have you gotten things done? I wanna hear about it. I know I've got a lot to do today. We're working on so many different projects. It's kind of crazy right now. I'm working on a bunch of emails. We finally got in some of our inventory that we haven't had for almost a year because of the illness. I think you have to call it the illness now on YouTube. You're not allowed to say any other words. So I don't wanna jinx my video here and not show it to anybody by saying the wrong thing. So I don't wanna do that. But anyhow, we got in our 14 and a half ounce. Actually we don't have them in yet. They're on the way to our warehouse. 14 and a half ounce canned meats which we haven't had in a long time. And that is the smaller cans of our meats that we produce. So that's gonna go off the shelves like crazy. But what I've done is I've set up a series of emails so that I can email that out to my list which has built, oh my God, our list has gotten so big this year. We have a little opt in on our homepage where people can opt in and win some free food. And it's like every day, it's like double triple digits of people opting in. So that list has gotten quite big. So the people that are on that list will get emails about this canned food that we got coming out. But I've got to build the sales page. I got to build a sequence of the emails. I got to actually add those products. I've got to do an upsell in there. There's a lot of stuff to it, really is. But that's one project that I'm working on. I'm also working on my master class which will be coming out very soon which you can attend where you can learn how to make money online. It's about an hour, hour and 20 minutes and there's gonna be a Q and A at the end so you can ask questions. We're also working on that today. In addition to that, what the heck else am I working on? Oh yeah, I'm trying to redesign two different websites right now. Working on that stuff. What's up, James? Please share your experience with affiliate marketing. Okay, I'll do that, I definitely will do that. As a matter of fact, I really started doing some heavy affiliate marketing this past year and I want to tell you about a site you can use for that. Even if you want to be an affiliate or if you want to sell products to affiliates, I want to tell you about a site I think you're gonna really like it. But affiliate marketing is good.  And the caveat is this. You've got to use a good affiliate network. That's a big key thing. What's up, Aldean? Good to see you, buddy. The survival food and survival gear market has grown in leaps and bounds since the pandemic. You are so right. You are so right. I'm gonna try to do a little typing here. You know what I've done this morning is I've actually tried to work on my typing.  Do something, you know, that's my one downfall is I can't type. So I'm gonna work on that. But anyhow, when I get back to this affiliate marketing thing. So let me explain to those of you who don't know exactly what affiliate marketing is, okay? So affiliate marketing is when I, let's say I am an affiliate for a product, okay? Let's say I'm an affiliate for survival cake food and I want to make money off survival cake food but I don't want to list it on my site and I don't want to have to go through all the trouble of collecting money. I don't want to have to do all that stuff. So I go to something and this is the site I want to tell you about, a place like Share a Sale, that's S-H-A-R-E, let me put it here. Share a sale, okay? Now you would type in shareasale.com. So my products are listed at shareasale.com and when somebody goes in there and says, hey, I want to sell JR's products, they have to fill out this, I guess it's like a form online and then I approve them or disapprove them based on that form and then once they're approved, they can generate a link to my homepage, to any of my pages for that matter and when they send somebody there and somebody buys, that person gets cookied with their cookie so that they actually get paid a commission. Now at Share a Sale I pay 10%.  If you're doing it through Share a Sale, all you're doing is sending the people there and then when they buy something, Share a Sale will give you 10% of whatever that sale is. So that's how that works. Now, another good site that I would suggest you use is ClickBank, you might use ClickBank, God's for Years, and I looked down my phone yesterday and within an hour I'd made like $400 on ClickBank which was nice.  So it's pretty cool. And I'll put that in here too so you guys can look that up. ClickBank, that's a really good question, James. A lot of people wanna know about, shoot, here we go. ClickBank, they wanna know about affiliate marketing. So, you know, that's a really cool thing. Check out ClickBank.  That's if you wanna sell somebody else's product.   You can do that too. You can do that at ClickBank. You could do that at ShareAceale. You could do that at JV Zoo. There's so many of them out there but I would tell you, be very careful for the ones that pay you a lot of money, excuse me, or it's really easy to become an affiliate there. There's a reason for it, okay? I know at ClickBank, I'm gonna get paid. I know at ClickBank, all of my affiliates are gonna get paid and that's the advantage of using one of these affiliate networks is like I don't have to worry about payouts. If somebody sends me a buyer and they buy on my site, ClickBank's just gonna pay them or ShareAceale's just gonna pay them. Now, ShareAceale will notify me when I've gotten a sale there but they take care of all the paperwork. They take care of paying people. They take care of the cookies. They take care of all that. We will drink here. But you know, I just did some videos yesterday I spent, gosh, nine, 10 hour just a shooting videos and in those videos, I talked about affiliate marketing and what a good thing it was to get into affiliate marketing. Affiliate marketing's awesome and another way you can use affiliate marketing guys, a couple of ways you can actually do it. Let's see, I think ClickBank and Amazon Associates are the best options for beginners. ShareAceale and others require that you have a good amount of traffic first. They don't really, Eldine, you don't really have to have traffic but you're gonna have to generate traffic. So, you know, ClickBank is easy. ShareAceale really, you could do like a comparison thing. Like you could actually, and that's what I wanted to tell you guys about, you could actually start a YouTube channel and it could be a review channel, okay? So you could take like our survival food and you could review it on the channel and you could say, hey, this is a good food, this is great food. If you're interested in actually getting this food, click the link below and you can go ahead and get, you know, survival cake food from the manufacturer. Now, review sites do very, very well and the cool thing about review sites is, you know, you can pick any product you want. Now, I would recommend if you're doing review sites, you kind of want to be specialized because if you're reviewing survival food one day and then laptops the next day, it's really hard for an advertiser to target your channel. And I want to give you an example. I was looking at Shelby Church's channel the other day because she had done a video on how much she made in 2020 on ads and her CPM was $1.63, $1.63. And I thought, wow, $1.63. And then I looked at mine and mine was $31.20, $31.20. And I looked at that and I said, wow, she's $1.63 and I'm $31.20. And the difference was that I only focus on people that want to make money online and she does a blog of her life. You know, she could be in a tiny house one day and she could be driving her Tesla the next day. The next day she could be doing makeup and it's really hard to target people on a channel like that. Okay, got a couple of comments in there. Hey, Sid, let me get this right. Sidharth, Sidharth Salia. Okay, very cool name, by the way. Any ideas on how to make money online or what major to get? Yeah, I mean, making money online is really not hard to do. It's hard work, but it's not hard to do. Anybody can make money online. I started off by selling on eBay, which I do not recommend. I don't recommend that. Back when I started off, it was 2009. And in 2009, you know, eBay was big. I mean, it was really big. It's not so big now. It's not easy now. There's a lot of limitations now that weren't there. So you're asking about business economics and finance. My degree was in finance just to let you know. And I don't want to say I don't use my degree, but I mean, every dollar I make, every day now, nobody asks me if I have a degree. Okay, nobody says do you have a degree. You do not, let me repeat, you do not need a degree to make money online. It's just not necessary, okay? What is necessary is that you've got to learn the ways to make money online. And there's several different ways to make money online. You can have your own product and you can sell it online. You can buy products from a manufacturer and you can sell them online. You can do drop shipping. Where you sell a product, you don't actually have the product, but when you sell it, it gets drop shipped. Now, I will tell you drop shipping is a little bit tougher right now. And it's tougher because they stop the e-package. So it takes a little bit longer to get to the individual and it costs a little bit more to ship it, okay? Entrepreneurship is my dream. Well, then you can do it. You can do it. I mean, simply you can do it.  Let's see here, Siddharth. Put in there where you're at. Let's see, when you do paid ads, do some days get more spend than others? 100%, yeah. But it also depends on how you set up your ads, Paul. If I set it up for a daily spend, let's say $300, okay?  And some people may wanna spend 50 or 20, whatever it is, doesn't matter. It's gonna try to spend $300. I mean, that's what it's gonna try to do. Now, if I set a budget of 300 a day, but I'm targeting clicks, the most number of clicks, then of course, it can go over 300. It can go below 300 because it's working on clicks. So it really depends on how you've targeted your ads. Siddharth is 12 years old. Man, if you're 12 and you're checking the stuff out now, you're gonna do well. You're gonna do really well. Already started making my own money with YouTube and other sources. How are you making your money now on YouTube? I'm curious. And anyhow, it was going through all the different ways of affiliate marketing. You can also do affiliate marketing like Amazon where you put links in your description. And I do that. I put links in my description for Amazon. I will tell you that's a very low payout. Not that I don't wanna do it. I mean, I do it in every single video I have has links in the description so you can get stuff. But I just will tell you it's a lower payout, because you're not really doing anything. You're putting some links down there. You're not marketing those products per se. Now, a lot of the products I have in my description below are products that I use. So yeah, I wholeheartedly recommend it. And don't do any kind of affiliate marketing if you don't recommend the product. And I don't mean recommend. I mean, you don't really like the product. If you haven't liked it, use it. You know, don't recommend it. Don't do that. Let me check out some of these things here. Aldine's telling Selzer, that's amazing. Keep it up. Yes, it is. I mean, if you can start at 12 years old, you're doing a whole lot better than me. I grew up in a bad neighborhood in Memphis, Tennessee. And we were just doing bad things when I was a teenager. I will tell you that. I got in a lot of trouble. Ended up in the back of a police car a few times. So yeah, if you're doing that, that's really cool. Paul says, with emails are some days better than others, especially in email sequences. Do you skip some days of the week? Yeah, what I do, Paul, is I have these sequences set up. And they're set up to run certain days of the week. And then I have open days where nothing runs. And those are the days I plug in different offers. Those are the days I would plug in an affiliate offer. Those are the days I would plug in. You know, like I've got 14 and a half ounce meat coming. I would go ahead and mark it to that particular product. So what I do is I leave those open days for that particular thing. But other than that, the other days are used up. Now, do I send more than one email a day? Sometimes. Sometimes that can happen, you know, where somebody is in the middle of a sequence. And then, you know, these other emails come out too. Do you market offline, like in Prepper Magazine or those types? No, I don't. I really don't. And I don't market my survival food that much, to be honest with you, Paul. I have a lot of retailers, you know, in the thousands that actually sell our survival food. So there's really no point in me running ads or anything like that because they already run ads. They do all that. They market the product. They're getting the brand out there. We're getting the brand recognition. They just pay for it. So I don't have to. So that's kind of nice. I have a good idea for a tech startup. Should I go ahead with it? Well, I don't know what that tech startup is and you may not want to post it here, but you can certainly send me a message, a private message, if you don't want to post it here and I totally understand that and I'll take a look at it, give you my opinion. I'm not going to steal your idea or anything like that because I don't do tech stuff. That's not what I do. I teach people how to make money online, but you know, you can certainly do that. And I really appreciate the comments there, guys. That's really, really super helpful, okay? The more you guys comment in that chat section, the more distribution this video gets, the more distribution this video gets, the more people come to my channel and you know what they do? They do the smartest thing in the world and I would suggest everybody on here do this really smart thing right now. And that smart thing is to smash that subscribe button down there, okay? Hit that subscribe button. And when you do that, a bell is going to pop up and you want to ring the bell, turn on all bell notifications so that you are notified every single time I do a new video so that you know when I go live. Like if you guys were subscribed, you were notified about this. Solar powered drones. Wow, that sounds like over my pay grade. Sounds cool. And I'm sure, I'm sure, sure, sure somebody has thought of this. Let's check this out. Let's check this out real time. And I'm going to put in here solar powered drones. Let's see if anybody's working on that. And that's what I would suggest to you guys. Anytime you have an idea, you know, just type it in. See if anybody's working on it. Let's see, there is a FISA 35 which stands for Persistent High Altitude Solar Aircraft drone and there is one right there and it goes 55 to 70,000 feet and let me get to my other screen so I can see you guys here, right there, is it, is it, is it right there? It's not in the market, he says. There is the one that I just found right there. Okay, you can see it goes between 55,000, 70,000 feet for up to 12 months. Solar powered drone that can fly up to a year right below that. So I don't know, I don't know. You know, that was me just doing, you got a better design? Well, if you got a better design, oh man, you should do it. Solar powered drone by DARPA. Yeah, I don't know about that one, Paul. You must have just looked that up. He's out there doing some research too while we're talking. See, he's smart. But you know, I think it sounds like a great idea and I would give it a shot. I would try it out, see what it does. It certainly is not gonna hurt to try things and you know, guys, don't be discouraged if you try something and it doesn't work out. I try stuff all the time and it doesn't work out. I mean, all the time I'm doing stuff that doesn't work out, but you only need about 20% of your stuff to work out to make a lot of money, okay? So like, I try marketing campaigns and stuff. Now some things I know are gonna work, okay? Some things I just hands down know I'm gonna work because I've done them in the past and I can repeat them, okay? So I'm getting ready to send out an email sequence on my 14 and a half ounce canned meats. I haven't had them for a year. I have compiled a list of people who actually want those, but I think I'm just gonna mail my entire list and tell everybody about it. But some people have especially opted in for these canned meats and, you know, they say, hey, as soon as you get the 14 and a half ounce, let me know. And I have a limited amount. I think I'm gonna offer between 180 and 190 cases of those. And they're gonna average about 160 bucks. And I think I did the math on this the other day. So what is that? 180 times 160, it'll amount to about that, okay? So that's what we'll take in on that. And our cost on that's gonna be probably less than a third of that.  That should come in over a period of about two or three days based on the emails that I'm gonna be sending out. Let's see, oh my God. Sinhart says this is gonna be under 100 bucks. You can contact me, Sinhart, if you go to the channel and you go to the contact information on YouTube, there's an email there and you can actually email me. So it'll be really easy. Do you split test ads? 100%, I split test ads. Matter of fact, I have ads and I turned them off because I'm working on the webinar. But they're running on YouTube right now and I'm split testing, I think, shoot. I wanna say about 160 of them right now. So if that's a split test, about 160 of them right now. And that's a bigger ad spend. You know, that ad spend is probably $400 to $500 a day, something like that for that ad spend. Can you give me mentoring? I can certainly answer any questions for you. You know, I don't do one-on-one coaching anymore. And the reason I don't do that is they just don't have time. And I got to where I was charging people for it and it got to where it was ridiculous what I was having to charge to make it worthwhile. My last client, I was charging $2,000 an hour. That client paid me 60 grand for a period of 90 days. Yeah, 90 days. So what is that? I was working, let me see here, because I remember that contract, $60,000 divided by 2,000 was 30 hours. I was doing 10 hours a month with them. So 10 hours a month. And it got so expensive. I mean, it really did. And I don't know if I like doing it. And the reason I like doing it is I'll tell you, I mean, this is the honest and honest truth. I would say a good 95% of the people that I spend time with and tell them what to do, they don't do it. They just don't do it. They're lazy, they start and then they quit. They don't follow through.  And if you don't get results because you didn't do anything, that's not my fault, that's your fault. But the point is, I don't want that. And I don't want that out there. So I'd rather just do free training like I'm doing right now. And then if you wanna buy my courses and training, do it, you know, because it's there and it's the same stuff. Have you ever bought leads from enlist like your friend does? Matt, your video and archive was good on how to split tests was awesome, by the way. Thank you so much, I appreciate it. No, I never, ever, ever, ever, never buy leads, ever. I don't even pay anybody to have offers go out to their list. I just don't do it. I have my own list. I don't trust buying email lists. I was in the automotive industry for years and they used to sell us leads, customer leads for our sales department to call. But I knew what they were doing. They were selling the same leads to everybody. So everybody in town was calling the same people. And that's what these list companies do. They sell those leads to everybody.  Okay, that's never gonna happen. It's not gonna happen. And since, you know, they're selling to multiple people and I don't know, they could be selling to thousands of people for all I know.  So I never, ever buy leads, ever, don't do it, don't do it. Oh, let's see, I got one that's held for review here. Let me see here what this is. Can you review my channel? Yeah, I'll take a look at it. I'll be happy to. Sid Hart, send me an email though because I wanna make sure you're serious about it. You know, a lot of people say, well, do this and do that but they don't go through the effort. Okay, so what you would need to do is email me. Email me the channel. Email me what questions you have about it. And if you're specific about it, I'll check it out and I'll respond to you and let you know what I think. I'm not a huge YouTuber. We are growing now though. And it's only because of COVID. I said, well, you know, let me work on something different during COVID. My food companies done great. We're selling a lot of food. What else can I work on? And it ended up being my YouTube channel. So my YouTube channel got monetized and we're making money on it and it's growing a whole lot now because I actually spent time on it. I mean, there's no secret to any of this.  Okay, how do I, you just go to my channel. Like I told you, Siddharth, and when you do that, just go to the contact information. And when you go to the contact information, my email is there. No, you gotta do is email me. It is jrfishertraining at gmail.com if you wanna do that. I'll just put that on there. J R Fisher Training. J R Fisher Training, T-R-A-I-E, and that's Gmail. So that's what you would do. And I just put that in there and you can check that out. But I'll be happy to look at your channel. YouTube channels, I'll tell you, I looked at the statistics the other day. And I wanna see if I can find it for you guys. I think I took a picture of it. I think I did, yes, yes, yes, yes, yes. Check this out, guys. This is how much effort you gotta put forth, okay? So to get a million subscribers, on average, it's 3,873. 3,873, let me see here, get this thing bigger. 3,873 videos, okay? To get 100,000 to a million, it's usually 1,171 videos, okay? And to get 10,000 to 100,000, it's 418 videos, to get 1,000 subscribers, 1,000 subscribers, 152 videos minimum, minimum, okay? So if you look at that and you say, okay, I've done 50 videos and my channel hasn't blown up, really? Really, it hasn't blown up and you've done 50 videos. Oh my goodness. So it takes a lot of effort. And if you want, Sid Hearth, is your channel, your name there, is that the same channel that you're typing your comments on? Because I can click on that and look at that real quick and let's just see how many videos you've done. We'll do this in real time if you want. I have no problem doing that. Let's take a look here. And I'm gonna type in Sid Hearth, this ID. I hope I'm saying your name right. I apologize if I'm not. I don't pronounce English very well, let alone another language. And tell me where you're at too. I don't know where you're at in the world. That would be interesting to me. I'm always interested on that. Okay, so he says it is, S-A-Z-Z-A-L-A, okay. Let's check this out and see what we got going on for you. There you are. You got 58 subscribers. You got five videos. You got five videos. I mean, you gotta do more content undoubtedly. Your videos here, let's see here. You just started it. That's fine. Well, that's fine, okay. If you got five videos, you started it three weeks ago. I will tell you most channels, you're gonna have to do two to three videos a week. Two to three videos a week. I do like what you're doing here. You've got a channel trailer. You've got best smartwatches. I like that. I will tell you all the videos are too short. They're way too short. You need to have videos and they're gonna be 10 to 14 minutes. Now, YouTube will tell you they should be eight minutes to be optimized for ads, but they're gonna need to be 10 to 14 minutes. You got one that is a minute 32, 33 seconds, 54 seconds and 143. They're way, way, way too short. And the problem with short videos is YouTube looks at total watch time that you're getting on your channel. So if you're doing, let's say a three-minute video and you're getting 50% watch, okay? So if they watch 50% of your video, you can get a minute and a half, okay? If you've got a 10-minute video and they watch 50%, you get a five-minute watch time. So you can more than triple your watch time by doing that. Let's see here. I mean, let's see here. Any plans to hit events this year? Looks like Marketer's Cruise is set for possible November dates. I don't, Paul. I wouldn't mind going somewhere, but you know, we've got a lot of stuff going on. We're building a house in Texas right now, just north of Austin in an area called Rancho Sienna, which is Georgetown. And I know that's gonna take up some of my time. I'm aware of that. My son is also in Cleveland now at the Cleveland Clinic. He works there and I promised I would go to Cleveland. Cleveland, Cleveland. But anyhow, I promise I'm gonna Cleveland. I'm not doing that in the wintertime. I'm not going to Cleveland in the wintertime. I will have to go in the summertime. So that's gonna take up some time. Let's see here. Let me see here. He's got something put in here. He got blocked. Do you mean subbing, please? I would love your support. I don't know what you mean by, do you mean? What do you mean? What does that mean? What does that mean, sir? And tell me what country you're in to. You haven't told me where you're at. I wanna know what country you're at. Oh, you're in the USA. You did, you put it up there. Okay, very cool. Well, your name dictates that you may not have been born here, but you may have been born here. I don't know if you were or not. Looking forward to Saturday video. Yeah, Saturday video's gonna be kind of interesting, guys. I'm doing two on Saturday. Okay, I'm gonna do a live just like this, where I'm just gonna talk to you. But I'm gonna do another one where I'm actually gonna show you the setup here. Because what you see right here looks a lot cleaner than what this room really looks like. Okay, it's not a mess, but I have a lot of stuff in here. Okay, I have a lot of stuff going on. And I think the best way to do that would be to do a video of this room of all the different parts that I'm using. Because you're like, I'll have a chair over there and I'm not using a chair so that's out of the site right now. I have a pole right there that holds a camera that's out of the site right now. Over here, I've got other cameras. I've got microphones over here. Got all kinds of plug-ins right here. I've got a stand here that holds a laptop that moves up and down. All kinds of wiring going up the wall. I've got paddings on both these walls. But if you wanna see all this tomorrow, you can do that. You can see it all tomorrow and I will show you live what it looks like. Do you mind subbing to my channel? I would love your support. I don't mind subbing to your channel. But let me explain to you about subs. You do not want anybody subscribing to your channel that is not gonna watch your videos. If you get 10,000 subscribers and none of them watch your videos, YouTube will look at you and go, oh, these must be fake subscribers. We're not gonna show this channel to anybody. So that's why you gotta be really careful about that. You only want people subscribing to your channel that's actually gonna watch videos. Subscribers that subscribe to your channel that don't watch your videos will actually hurt your metrics. It will hurt you. That's why I always tell people, do not buy subscribers. Do not buy likes. Do not buy comments. It will hurt your channel. Now, if somebody subscribes to my channel and they watch every video that comes out, I want them as a subscriber. I definitely do. But you do not want people just subscribing for vanity purposes. I see a lot of people and they're like, oh my gosh, I wanna get thousands of subscribers. I'm like, why? I would rather have 500 that are actually watching my videos than 50,000 that don't. Because YouTube is going to penalize me for that. They're smart, man. You can't get over on YouTube. You cannot get over on YouTube. Cleveland, Paul says, Cleveland, be sure to hit Skyline Chili. I know Skyline Chili because I used to go to Columbus. I used to be a professional speaker and I went around the country. So I've been to Skyline Chili. I know it and they pile the cheese like this tall on top, it's really good. Left a few brain cells there when Fire Department Expo. Yeah, it's a really cool town. As far as food goes, as far as crime and all that other stuff, yeah, not so cool. Not the coolest thing in the world. But my son's having a good time there. He lives in downtown. He's got a view of Lake Michigan. He works at the Cleveland Clinic. He's got it made. Engagement is key, be sure to engage responses. Yeah, that's another thing and that's a good point, Paul. Everybody asks for comments. Please comment below. Comment below, do this kind of thing. But then they don't respond to the people to comment.  I will talk to you and I will respond. And it's not gonna be, hey, thanks. It's not gonna be that. It's gonna be a real response to what you put there. So yeah, when you start getting comments, Sita, you wanna make sure that you are responding to these people. Oh, let's see, why are you moving to the Lone Star State? Okay, I'll tell you why. Because if you add all the taxes together in California and you're at the top tax tier, you're paying 58%, 58%. Now, somehow in my mind, I don't think I should get less of my pay than the government does. I just don't, okay? I don't like the politics in California. I'm not into politics. I never talk politics. I'll just say, I don't like some of the rules that we're making here. I really don't. They have all kinds of crazy things for the homeless now and I feel sorry for anybody's homeless. Matter of fact, if you search Feeding the Homeless in San Diego, I've got one of the top videos on YouTube 100,000 views on that subject. So you may wanna search that, Feeding the Homeless in San Diego. But the thing is they're allowing them to do more and more things. For instance, anything under $1,000 like an LA, if you steal that, it's a Mr. Meener. And they will not respond to Mr. Meener's. So a homeless person could walk into a store and take a bunch of steaks and sodas and beer and whatever they want and just walk right out.  They're not gonna do anything about it. And the other thing is, if a homeless person commits a crime and it's a Mr. Meener and it is for their right to survive, the right to survive law, I think it's called, then you can't stop them. So if they decide they wanna put a tent in your front yard and that's trespassing and that's a Mr. Meener, the police will not come and move them and the reason they won't come move them is because they're doing that for their survival.   I don't have that where I'm at. I'm in Scripps Ranch. We're in a nice neighborhood, nice suburbs, but it's just, it makes no sense to me some of the stuff they do. Not to mention, I mean, I guess it's $3.30 a gallon. When I was in Austin, it was $1.50, okay? I mean, just there's so many things. The house I can build there would cost me millions and millions and millions of dollars here and there it does not, okay? So there's just so many reasons for me to do that and there's so many reasons for me to leave here. The weather is not that different from Austin to here. Now, I will say in Austin, it's a little bit hotter in the summer and there's more humidity. That's a given, okay? And it's a little bit colder in the winter, but it's very similar to this. But outside of that, they've got so many more advantages. I like the politics there better, I like everything. Your response to emails is great. Texas is big on crime prevention. Yeah, yeah, they're still knocking people off there, okay, they're not into crime, okay? And yeah, I just like it. I think it's cool and it's gonna be a centrally located place for me. Like, it's like in the middle of the United States. I can go to the West Coast, I can go to the East Coast. And I tell you, I'm in San Diego because I love the beaches, I love the beaches. Love, love, love the beaches. That's what I say all the time. Love the weather, love the beaches. And I haven't been to the beach in years. Years, why am I paying to be by a beach if I don't go there? It makes no sense. I know there's no beaches in Texas. I get that. There's a beautiful Lake Travis that are real close to where we live. And I'll be able to utilize that. And if I wanna go to the beach, I'll fly down to the Caribbean. I'll fly down to Cancun. The year before last, not last year because it was 2020, but the year before that, I went on like six or seven trips in seven different countries. And I really enjoy doing that and going to those places and doing that stuff. And I was on a trip there with Paul, Paul's in that chat section right there, on marketers' cruise. And I like doing stuff like that. It's fun to get around people and talk to them and just enjoy yourself. But I just realized how long I've been here. Do you guys have any other questions you wanna ask me? I've been here a little over 30 minutes now. And I really like it. It's fun talking to you guys. If you haven't subscribed, make sure you do so. If you haven't, turn on bell notifications, do it. Do it, turn on bell notifications very important. Give me a thumbs up if you went on this video. There's also a little dollar sign there. If you ever wanna donate to this channel, you can donate a dollar, $5. Just hit that dollar sign right there.  You can donate to the channel. That helps support me training you guys for free.  Yeah, but Paul, I'm from Virginia and I had a home in Virginia out by an area called Blackwater. So you can imagine how many snakes I had. We had plenty of snakes. We had deer running through the backyard. I had a three acre lot there. We had deer and we had, you know, bear and we had raccoons and we had all that stuff. So I don't care about that. That didn't bother me. That's no big deal. I mean, they've got a right to be there, right? You know, in California, we've got scorpions. You know, the first year we were here, we found scorpions in our house. That wasn't comfortable, okay? We found several of them. So we do have that here. We have an ant problem here. Every state has their thing, okay, that's going on. Do you speak any language other than English? Yes, I speak a little bit of French and I speak Spanish, probably 70, 80% something like that. Spanish because I've lived here for a while and I want to be able to converse with people. But more importantly, here's an important reason to learn another language. You want to know what they're saying about you, right? You want to know what they're saying about you.  They need to know. No, you need to understand their language, okay? Because they could be talking about you. Okay, that's kind of important. When you move, is there a lot to moving business? No, nothing. This laptop that I'm talking to is my business. That laptop right there, that's it. Now, granted, there's lights in this room. There's a desk here, but that's it. I mean, it's really pretty simple. Now I have an office down the road and I have employees there that answer the phones. It's going to be the same company that's doing that for me here. We'll be doing it for me in Texas. So it's just a switchover. It's not a big deal. And I have my conference room and all that stuff there. So it's really pretty easy. I use the service through Regis and I've had them for seven years, something like that. Now, my actual business where we do manufacturing is in Ohio. Okay, so that stays there. That's where manufacturer meets. We are also starting up again, our freeze-dried line. I talked to somebody yesterday about that. So our freeze-dried line's going to be starting up again in a big way. So you look for that, guys. You're going to see a lot of really cool freeze-dried meals we're going to be coming out with. In addition to that, my actual shipping where I ship stuff out is in Utah. So it's made in Ohio and then it's trucked to Utah and then in Utah everything's shipped out to the customers. And that's a big warehouse facility. It's a 3PL, it's 100,000 square foot warehouse. So that's different. But me personally, I can be anywhere I want. As you know, Paul, I was on the cruise ship and I was making money on the cruise ship. Doesn't matter where I'm at. So that's pretty simple. Guys, if you have any other questions, put them in that chat section real quick. You guys have been wonderful today. I really appreciate you really participating. Means a whole lot to me. And don't forget if you're watching this and it's no longer live, like you're watching it a week later or 10 days later, put your comments in there in the comments section. I still come back and answer you guys. So make sure you do that. Hope you showcase that desk you have. Love that wood top. Yeah, this is an expensive desk. This desk costs me a lot of money. So yeah, I will showcase that. Well, I need to straighten up my office a little bit though. I'm almost embarrassed to show you. There's like a soda can over there and some disinfectant wipes. And you know, I've got paperwork over here. I haven't shredded that's on top of the shredder. Some cardboard boxes because we're gonna move. So yeah, let me tighten this up a little bit. I gotta tighten it up. And also tomorrow I will be giving out gift cards.  So I'll be doing that tomorrow too. So yeah, I don't have anything else unless you guys do. I really appreciate you being here. I'm gonna go ahead and get outta here now. Man, you guys made it wonderful. You make it worthwhile doing these. Your appreciation of me being here means a whole lot. I love meeting these new people. I love seeing that there's, you know, I've got a couple of 12 year old kids that are making money online now that are listening to my videos. I just, I love that. You know, where will they be in 10 years, you know? It's gonna be amazing to see what they're gonna do. It really is. Thank you so much for listening guys. I'm gonna go ahead and sign off now. Don't forget to put your comments there. If you like this interaction, if you like this, put in that chat section that you like it, that you want more of it and I'll do more of it. You know, if I don't hear that, of course I'm not gonna do it, right? If nobody says I want that, then why would I do it? Okay, it wouldn't make any sense. But also you can put in there, what was I gonna say? You can put in there any subjects you want me to do videos on. I do look to that a lot. I mean, my job is to serve you guys. I understand that. You've given me a platform on YouTube where you actually show up and subscribe. So I wanna provide you with what you want. Pulsars need matching live edge shelves in the new office. You know, I don't know what I'm gonna do there. I don't know what that's gonna look like. The house has four bedrooms. It has a library, it has a game room, and it has a dining room. Now, library, game room, dining room, that's just a name they put on those rooms. That's just a name they put on them. So I don't necessarily have to use those rooms for that particular purpose, okay? I can use them for anything I want. And those are some nice rooms, so I have to decide. James Reigns says, enjoy it. James, I love having you here, buddy. I really do. It means a lot that you're here. And I don't know if you're friends of mine on Facebook or not, but if not, hit me up on Facebook, guys. I'm not on Facebook that much. It's not my favorite platform. YouTube is my favorite platform. However, that is how I stay in touch with friends and everybody on there. And I really do consider you a friend. It's not just another person. And granted, granted, I have almost 5,000 friends on there. And I don't know every single one of them individually, but I really do try to talk to them and I stay in touch with them. Looking forward to more valuable content. Thank you so much, James. I really appreciate it, guys. Put in there if you want more of this. If I don't see a lot of that, I'm not gonna do this. Okay, I'm gonna move on to something else, spend my time, somewhere else. But if you wanna see more of this, put that in there and I will be happy to do it. Tell Jessica, last video posted was great information. Thanks. See you tomorrow. I love it. I enjoy all your videos, especially these lives. Okay, I appreciate you. I appreciate you too, Aldeem. I really do. And I got the opportunity to talk to Aldeem, one-on-one, great guy in Jamaica. And, hey, Aldeem, I love Jamaican food. If you got any Jamaican recipes, send them my way, man, because I make Jamaican, I make Mexican, I make Japanese, I make Thai, I make Moroccan, I make all kinds of stuff. I love, love, love.  And I love a rote. Is it called rote? I think that's right. Thank you so much, guys, for being here and I will see you tomorrow. Don't forget to be there. You'll get a lot of nine and 10.


I am Amanda Richards with the UT Libraries and the Betsy B. Creepmore Special Collections and University Archives and today We're going to be doing page tear repairs two ways with tape and glue A book to repair So there's a bone folder All right So for the tape repair, you'll need a torn page and Here I have two examples one that has a curve and then one that's rather straight so we'll grab the The document repair tape and measure out the length of the tear Kind of eyeballing it And I like to tear instead of cut the tape because it Just blends into the paper better when you burnish it down with the bone folder So now we will try to separate the very very fragile tape from the backing and We'll place it Over top of this tear Now if there were a text on this page We would try to line up all of the edges of the font so that way you would be able to see the repair at all But it's a blank page. So there's no text Now with your bone folder or Teflon folder you will lightly burnish The tape and just work out all the air bubbles and work that tape into the tear and it should Disappear rather well Then for the top you can either fold it over or trim it off and I prefer to trim it off the top so with a pair of scissors or If you prefer The utility knife or scalpel you do that as well And you'll just trim close to the page without trimming the actual page You can do the other side, but that tends to be a little bit more bulky And I don't think it's really necessary so I usually don't All right, so then if you have the curve, it's the same process, but because your tape is straight. You'll just do it in two parts so a smaller Tear here it's like fast forward through all that All right, so now we'll place it on That tear up to the bend same process as before Now you're seeing the lines on the edges of this tape because this has come to me without the box Still on it, so it's picking up a lot of the hairs, which you normally wouldn't see But this is a withdrawal book anyway that I'm using so We'll just pretend it doesn't exist I'll measure out this one as well Same process as the first time There you go. So this is repairing a page tear by the gluing method You will need a book to repair two wax paper sheets PVA paintbrush Okay for this repair. We're going to be gluing the page tear and this time To do it the glue method you Need to have the tear that is going across the page at almost like a 45 degree angle so You can actually see the inside of the paper and Yep, it's about how that is. Okay So you'll start with putting a piece of wax paper down underneath and grabbing your paste in a very small brush and When you glue the tear you're going to Make sure that you're getting adjust the area of the page the surface of the tear that is Consider, I guess the inside of the page You don't want to get any of the printed area or surface of the paper Just the inside the less glue you use the less clean up and the neater your repair will be so now when you've pasted it you will lay the top page back down on top and Try to line up the text. You'll line up the text as evenly as you can and then Burnish that top page over top and this tarot usually is Not the neatest it leaves a lot of fibers in the paper frayed, yes And I will just pull those fibers over so it blends in a little bit better and I'll run my finger over at once On the front and the back to see if I need to tidy it up with a towel or a napkin make sure everything It's even Place the second piece of wax paper on top And leave it under a brick for about 20 minutes until that dries and that's a complete repair And today we're gonna be doing the page tear repair with Adhesive of some sort. I don't know