Saekwon signed a new deal. Hooray, hurrah, yippee, firework, emojis, all of that and I've got thoughts on that and now on to Josh Jacobs You've got your training camp headlines everything that's going on and some fun news with us here. So stay tuned for that and No big deal. We have two Super Bowl champions casual guys We have former Broncos TJ Ward and Malik Jackson popping by look out cam Newton keep your head on a swivel This is up and Adams not rebranded or renamed to H or B or G or T or V. It is up and Adams and it starts Happy birthday Merry Christmas. Happy Hanukkah to Giants fans guys. They wake up this morning. I did on the West Coast so I think maybe people were up on their peloton's elliptic Peloton still a thing not really right ellipticals lifetime fitness bikes, whatever it is And they found this amazing news that Saekwon Barclay Has agreed to a one-year deal. Yeah Crowd goes wild. What does this mean? It means he reports to camp. That's so exciting And he's still not able to sign a longer extension because it's past the deadline, of course But he was able to sweeten the pot a little bit for himself and that matters people Because it could have not happened at all the windows closed the deals over hold out Smold out he would end up losing money if he held off from camp But chef he says the deal is fully guaranteed for the same amount as the tag But he has the chance to earn up to a million dollars in incentives based on rushing yards touchdowns receptions There are some people at the art table terms of the world saying that some of those incentives are tied to Giants playoff appearances and sort of all of that But we have Dan Duke and joining us in a bit To give us all of the details as he is with the Giants covering them for the athletic and knows The nitty gritty better than I do, but this is exactly what I said yesterday Is it the most lucrative deal ever? No Is the bet you know seguan jumping on his bed? No, but he rented a house He didn't love the the you know landlords are throwing in a heated pool and A months free rent and maybe they're taking care of the electricity for a little it just made it a little better He's going to be a less disgruntled tenant and he's putting himself as I said Just put yourself in the best position to maximize your value and make the most money Get the most money you can and control what you can control So he's gonna get his earnings He's going to get in the building Which is amazing and for that to happen in this wolf running back market He got what he could okay the giant side I mean they just make it happen. They didn't have to give up much more. They now have a leader a stud and an incentivized player Back at work and these distractions the media vultures like dandugans swarming will sort of settle down And hopefully go away for now. It is a huge win for shane and dable And they can still franchise tag him next year, which is a big note and something to consider here They locked up jones earlier. Joe shane you dog you I mean you are putting together a master class in less than two years On the job bringing in these guys. I don't know who your receivers are So we'll have to talk about that in a bit and for more on sake one and the giants Who are contenders in the nfc? Let's bring in dandugan I don't know if that's a question mark or an exclamation point with this contender talk What you work for the athletic and you cover these giants dan is the big day Yeah, no offense taken to the vultures comment, of course But no I mean you say you're on the west coast at least I was awake when it happened I can't imagine, you know How many tweets must have been on your timeline by the time you uh, you saw this news because I didn't see it coming It felt like once that deadline passed last week We were going to be in for a long stare down and you know, there's already talked when he sit out games So games you want to sit out of practice? I mean he reported today. He'll be on the field tomorrow. So um, again, it's been a this has been a long process start last november And you know, obviously the giants had the leverage they use the leverage and even right down to the finish line here Sagan barked I just think he just didn't have the stomach to actually follow through with any of the threats He could have made about sitting out He wanted to be there with his team He got a little bit of a sweet in here not much the giants still didn't give much But they get a happy motivated sagan barkley and everyone's happy in the locker room And you know, I couldn't work out better for them based on how far they've gone down this path I wonder if he's happy. I don't know if he's happy But it's a thing where he sort of in his and his representation, of course They know that the leverage is on the other side that because of the market is what it is It's no one's fault. It's not seguan's fault running backs fault or the gm's trying to do their job and be responsible As it doesn't seem trendy To give out these lucrative deals to these running backs at this point in time. They can still tag him next year It's all roses for the giants brass. They're certainly happy. Is there anything about this deal or these incentives that I need to know Yeah, yeah, I will say a happy's probably not the right word But he's content enough to show but no, that's what I mean like they didn't give up much I thought the the thing that might have got this over the edge would be like We'll put a provision in that they can't tag you next year That way he's motivated because he knows he has a great year He's gonna hit the market and finally get what he thinks he deserves The fact they didn't have to do that and even if you look at the actual incentives He didn't achieve these last year and he had a great year last year at 1,350 rushing yards 11 touchdowns Um 60 catches I think and they have to make the playoffs so he can have a great year if the team doesn't make the playoffs So for the giants, it's it's all about You know gravy at that point for them if he hits all these incentives and they make the playoffs They'll happily fork over 900,000 more dollars In exchange for having him report to camp and not have drama and not have this hanging over everything So to me, it's such a win for them. I guess you can say, okay He got 900 or more grand But if he plays one up to achieve those we're in the same spot next year because then they can tag him again So, uh, the giants certainly, um Won these negotiations right down to the last thing here today Yeah, it's it's exciting to have a back unit to talk about it And now you can answer questions like the receiver question that I'm about to give you because it's been Such a big storyline. I like offense. I like fantasy football You know, they got daniel jones done right at the wire and they got to get them some receivers to do their thing Um You know when I was thinking about before the show and I think I was reading something that you would written about How when getlemann was running the show like he was bringing in those big ticket guys He was like, yeah, we need a wide receiver one We're paying the big bucks to a kenny golliday. That doesn't seem to be shane's deal Especially when it comes to these receivers and there's so many new faces. You've got your jalen hyatt I'm sure he's a standout. You're looking forward to checking out in camp paris campbell They got a veteran cold beasley want to robinson coming back after miss most of his rookie year They say bye to kaderius tony. So that's kind of who they have Who do you think emerges from this group? Is there a go-to guy in the mix for daniel jones this season? Well, I see I think the important way to look at this is not wide receiver It's pass catcher because it's down waller and that's the thing where they've got a little might have thrown a lot of money At some wide receiver on the market because we need a wide receiver and crab This is your shame he got creative and said there isn't really a number one wide receiver available There isn't someone we could trade for a sign that's going to really move the needle So let me get creative create a third round pick There's actually what they got back in the kaderius tony trade ironically enough and get down waller now Listen, there's some risk there. He's on the wrong side of 30 been injured the last few years But if you get the prime version of down waller from just a few years ago That's a guy who can be a game changer receiver as far as the actual wide receivers. Yeah, I mean it's still kind of a hodgepodge group I mean jalen hyatt's a third round rookie. I think you expected to be a little bit of transition for him I think the sort of X-factor guy who looked really good in the spring and you don't know how much that'll carry over is paris campbell Because he's a guy who came into the league with some hype Definitely had major injury problems in indianapolis started to you know put it together last year and If the arrow keeps pointing up for him He's the guy I think could maybe exceed the expectations otherwise It's a lot of you know twos and threes. They still don't have a number one wide receiver They need down wall to be that number one pass catcher This team didn't come out of nowhere, but in such a short time when everybody was talking rebuild Let's see what we can do Let's figure things out is daniel jones the guy what they were able to do last year Was incredible and impressed the pants off of everybody in sports media and fans alike So we hope they can build on it with some stability now Some of these questions are sort of getting figured out before training camp even super gets kicked off So good luck to the giants. I'm sure it'll be a wild ride and I'm rooting for you enough of this jets BS Enough of this talk about what's going on the floor I'm like none of an archie doesn't annoy you that they're getting all the love dan come on Well, it's fine. They don't usually get too much of the attention So it'll be a little different there Maybe training camp be a little less populated send everyone out there to document Aaron rogers And maybe I can have a little more time with these guys without a million cameras and recorders in their faces I love that little pew pew jets across the way We like a little rivalry and I will probably see you at giants camp one of these days I'm trying to weasel my way out there and check out these guys myself We appreciate you damn doogan with the athletic and we will talk to you Down the stretch guy. I didn't start packing my SPF now to be out I just pictured me in flooring park or with the giants and that just sounds like a tough day Okay, so seguan he's on his way to that tough day Hopefully happy and settled at least less distracted and certainly incentivized and Then josh jacob's might be going in the other direction Literally tom pelser reporting just yesterday jacob's a spot on the flight out of vegas No, leaving Las Vegas And uh, he's been telling some people close to him that he doesn't plan on returning any time soon Now I would usually say that's a smart decision when leaving vegas and having to do that awful walk through McCare and airport where you're like dreading your loss of integrity somewhere by the you know by the pool somewhere at some beach club This is not what I want. I want him to be there and josh We should know is not going to be fined because he hasn't signed his franchise tag yet So he isn't technically under contract. So let's be real There's not really much of an incentive for him to show up on time And maybe he can work some you know squeeze something out of it Say quan esk one-year magic with some incentives, but he also cannot negotiate or renegotiate anything long term until after the season either so I can't see him passing up on 10 million um That in a worst case scenario, he will hopefully show up I don't know that anybody has the you know like what dan was saying like does he have the stomach for it You're losing money. You want to be out there. What are you doing for your future? Who's playbook? Are you following that says that holding out is a good idea? What's the injury risk when you show up with that all of that needs to be considered? um So I'd be shocked if this actually bleeds into this season I think we see jacob show up when he has to and we see him sort of Continue to run through defenses like this and try to set himself up for a better 2024 And I have to say this assuming the raiders have jacob savante adams and a healthy jimmy g in the fold I think they're getting a little disrespected right now. That's right raiders fans. You might be a little bit What's going on? We don't want jimmy g Josh because this isn't showing up But if I'm a raiders fan get pissed off look at that these odds At fandom of sportsbook the raiders are the third biggest long shot to make the playoffs in the entire league What I'm taking this. Are you kidding me? Sure. There's questions about jimmy's ability to stay healthy all year long is Deep blah blah blah blah. Let's not forget about the 44 19 record he put together as a starter people I'm not saying he's gonna out dual Patrick Mahomes You know single-handedly, but he could be a stabilizing force this offense needs After that disappointing 2022. So really? I think the biggest question people are doubting this team on is josh McDaniels not josh jay goes Not jimmy g the j that wears the visor hat that it didn't work out with and a lot of other teams And he did his thing in new england does he have it the track record? Goes back to denver so it's fair to question But now josh has his quarterback the guy he wanted and brought into the fold I don't know if it's because I was in italy. Do I always talk with my hands like this? I'm so sorry Oh This roster is loaded With talent guys So I'm not ready to give up on the raiders and if I'm the raiders get mad at the disrespect the odds makers and pundits Uh are whopping on you. I'm showing pain gonna be that good. He's really like, well, let's uh, let's talk about it Let's talk about it with somebody who loves the raiders even more than I do from lv sports network That host of raider nation radio. Oh, please welcome back my boy. You're boy cute Hey, what's happening? How you doing k appreciate you having me on the show And great. It's great to see you. I haven't seen you since Super Bowl. What do you think of those odds?  Uh, they actually, you know beat their odds You know as far as total wins, uh, you know the plus three 90 of course It's it's a it's a very long shot for them to make the playoffs according to those odds But if everything comes together and I think that that's why those odds are the way they are Because there's so many questions, you know, you rolled them out pretty pretty great there You know as far as the the injury history of jimmy g You know, can joshby daniels be a really good big coach as opposed to a really good offensive There's questions, of course the defense is it going to come together But if everything comes together the team could be really good, especially that offense I think the offense could be very Dynamic and strong with jimmy g. No one joshby daniels and having his guys in place But again, it's always going to be about jimmy g and making sure he's under center Which he is right now and uh, you know training camp gets started tomorrow. So that's a good thing It's right and josh jacob's will not be there. That's a bad thing something that we want to rectify But he's doing this thing. We respect it. What are the chances he Takes this holdout into into the season? I don't think he's going to do that and this is just my gut feeling I think that 10 million dollars is too much to to pass on We've seen how it's worked out for other running backs who haven't shown up like a levy on bell type situation And it just doesn't make any sense for josh and you saw what happened with saco on barkley this morning I believe happened with josh jacob's and again, this is just my gut feeling But I think that's what the raiders will do.  He was the engine that made the raiders go So he's so valuable to the team. He's not just a running back. He's the running back He's josh jacob's. He led the league in rushing. He's he's just that guy He's an alpha dog and as max crossby has said they need more dogs on the team Devonte Adams has been on a tour talking about they they need to go in a foxhole with him That's the guy that he wants to ride with so I think they'll get done sooner rather later But it's just the situation with the running backs. You know how it is these days But what's a qualm barkley did this morning? I think is what similar is going to happen with josh jacob's I hope so. I hope he gets something back That maybe incentivizes him and gets him where he needs to be for this year. They certainly don't have the They don't have the leverage on their side of the running backs at this point in time at least I showed you the odds. I want to talk about Josh mcdaniel's because I have a feeling that's why they're so stacked against the los vegas raiders and their success for this season What went wrong the most wrong last year? I don't have time for everything that went wrong But I but what went the most wrong and why should I expect things to be better now outside? Or maybe it is just that he has his guy now Well what went most wrong was they lost close games and in 2021 when they made the playoffs They went on that four game winning streak. They won all those one score games all those down to the wire games And a lot of people said that's not sustainable well in 2022 They blew some double digit leads, you know, and that's something that can't happen as well And so a lot of that they want to point and say that that was on the quarterback. I think that was the collective I think that was on josh mcdaniel's. I think that was on the defense I think that was on the quarterback that that was a team effort When they lost double digit leads and then they lost the close game So that's one of the biggest keys is they've got to be able to find a way to win those close games They've got to be able to sustain double digit leads and you know, they make the move from marcus peters Maybe he's the guy that can help that defense close out games, you know One of the biggest game back to is that thursday night against the rams, you know Baker mayfield had been on the rams about 12 minutes and he goes out there and he goes on a drive to end the game To win the game those can't happen, right? So those are the kind of games that the raiders lost that are heartbreaking for the fan base because they're looking at Like what in the world is going on? How did that happen? They lost the 20 point lead at halftime against the cardinals that we too at home, right? They wrote They lose that game like that can't happen. They let carla murray run around the field So, you know the the double digit leads they lost the close games They they found ways to lose joshby dan and the defensive coordinator They have to find ways to come together and make sure they can pull those off if they can They'll win more games and they did in 2022 where they went six and 11 I hope jimmy g has a lot to do with that because you can say what you want about him But he is a winner I don't know about the closing out games But he sure does win a lot of them when he's out there and he's healthy and players have always talked about their confidence in him Because of that. He's a player's quarterback guys like to be around him. So Hopefully that all shakes out really well We can hear you on raider nation radio and with the lv sports network. You're honestly, I always learned I don't even I forgot about that that week two cardinal game In vegas is in the back of my mind a nightmare situation for raiders fans watching But hopefully there's some positivity to look ahead to this season. We appreciate you cute Absolutely appreciate you having me on All right, talk to you soon now. We are heading um into the season which means um, if you're Deranged and unhinged like me. You still want a fantasy guy to talk about right? I'm gonna tell you why you should wait for a quarterback and draft Oh, maybe this guy or the guy in seattle either one take a pic Turn dingers into dollars all baseball season with ding or tuesdays on fan dual ding Tuesdays it's america's number one sports book Just bet 25 dollars or more on any player to hit a home running get five dollars and bonus bets for every homer hit by either team Listen, this ellie dayla cruz.  He hit two He said home runs in two stripes so far. Let's make it three ellie download the fandals sports book app And get in on all the mlb action today. All right. We are back We've got two super bowl champions coming up. We've got multi jackson. We've got tj ward turn CEO of a sports agency. We'll be talking to him in the bit. It's all very exciting But we're back um from our our long hiatus very much looking forward to the 2023 season and we you know I don't know how to put this i'm a bit of a procrastinator I'm sort of like a last minute larry like let's put it together. Let's you know throw a big party tomorrow Let's do this. So I've been kind of circling this idea of going to visit some training camps And uh lo and behold we kind of think we pulled one together and we're going I mean it. We're going to training camps It's a bit of a tour. I I would say asterisks everywhere But we're going to try to roll it out Let can we take a look at it? We don't have any though. I thought we had something that didn't have the dates or the city. I thought we had something no We're holding off on that entirely. Okay. Well, here's what I want you to know Up in Adams is going to a training camp hopefully near you if I could go to all of them I would go to all of them, but we're not doing that. We're probably gonna hit I don't know. I think we may go we might go anywhere between Seven and ten days, and I'm not going alone uh marissa McBride our intrepid super producer and Matthew Hamilton who was here are also Being bullied into going with me. Hi, Hamilton Hello I'm glad it's down to seven to ten days from seven to 27 days, which was last week, so That's good. It's progress. How could you pick if you have 32 children? How can you pick which ones are most important? And by the way, that brings me to a great point It's not the teams we want to go to. I mean they all are but we're not ruling teams out because we don't want to go see them I want to go to all of them Badly I want to use like the Bill and Ted phone booth to take me from one to the other Like I would We're driving to most places. We're doing everything, but there are so much strategy There are so many logistics that I don't deal with at all because Richard is the guy deals with all of them But it sounds really hard Yeah, I'm surprised you didn't actually request the bill and Ted phone booth to Richard It's okay. Well while you're making your uh your list of demands Which I think I believe included an ice cream truck and water balloons and Yeah, I mean I'm I'm having a conversation with some of our production staff Like remember guys like we want to have as much fun as possible, but it's also a training camp like You know guys are competing for jobs. There's serious stuff going on and like while we're having that conversation The text comes in like let's get a lot of water balloons and throw them at people Well, I just want to go where there's fans because that's fun because those fans are the Those are the realist fans. Those are the ones that pop in And they make their travel and they're sweating and like I want I want, you know, I just want to bring candy I want to have one of those You know when you go to like a little league game and there's that table with like Airheads and grape jolly ranchers and stuff for like five cents. I just want to do that and just have a table of free Stuff for everybody to come by and get stuff. I also thought a partnership with like well First of all a private jet airline wouldn't have been dumb.  I'm excited for the air condition thing to be right outside the window Uh cooling my various hotel rooms across this great nation Uh, but I felt like if we did like a dip in dots truck You know like a dip in dots thing players would be so happy. I'm for the players. Yeah Oh, yeah, no, you uh, yeah, you're always looking out for the players I mean the new the nutritionists aren't going to be happy about the dip in dots truck, but uh But yeah, uh, I just but but the idea was to get a dip in dots truck. You were demanding You wanted to drive the dip in dots truck. It wasn't just getting it It was you driving it and passing out ice cream all over camp. I think was your idea I just want love. I want to spread love. I want to add love into the mix I'm worried about the fans and uh I asked, you know, because I can't decide and Richard's gonna kill me because I keep changing it up and saying Chicago Green Bay Minnesota. No, no, no. Let's go to oxnard. I said, what's training camp should I visit and marisa pulled some tweets Hamilton? What do we got? Are they still called? The X X the X cam says Oh cam Jordan our guy come on. How's this a question? When don't we have fun? Well, we don't know I don't know that we've ever had sober fun together cam Jordan. So I don't know what can we bring to kill into camp I don't know if da would really like that Dan hoard. Oh voice of the bangles. I will personally autograph the massive forehead of the oh, okay I get to do some bobblehead signing. You know how much I like signing autograph samples And that's not the way to get me to Cincinnati Uh, what's this one? Oh victor the viking Uh, apparently he's uh, he's a really big fan of yours. Um, if you go check out his profile the vikings mascot Um, loves loves him some k-adams. So, um, yeah, it's kind of kind of disturbing. Maybe don't don't go there, but Yeah, okay. This would be the time to go there otherwise No, no, no. Um, okay. Okay. I like this chris bryant Hogfarm or chris. I think you have to feel the new vibes, right? Washington, I'm very interested in doing a little vibe check a little swing Through uh, el capitel. Let's do that. Let's do Okay, we got a fan here. No other better answer than to come to alan park Come see what brad holmes is cooking in the dia return for you Alan alan park is lovely this time of year. I'd love to go back Um, cj gardener, we could sit on the sidelines and watch with him ladanian tomlinson. Oh Bolt up Now that's one that we should go to because they're right They're somewhere called coast amesa if you gave me one million dollars to tell me if coast amesa was north or south of me In la right now. I I had a 50 50 chance. I have no idea Remember when you lived in ruffin for five years and didn't know It was a part it was technically like located on long island I just want you to know i'm so glad that I gave you six weeks off so that you could get refreshed Relax feel some gratitude in your life and that you paint me in such a beautiful picture every time You come upon the air on up and adams Not rebranded to x g or any other letter in the alphabet Guys hit us up. Where should we go? We're putting it together. I'm thinking we go for Seven days and I think we can hit eight camps in seven days I think we can make it happen. It's it's aggressive, but I think we can I think we can pull it off I hear richard isn't coming my ear going. No, but no, let's let's go Richard hasn't been as bonnet today He's got a bean is bonnet. I'm teeing hamilton up on tweet saying what does that one say he's in my ear You know what that one says we went over to the meeting. Yeah, I'm just letting hamilton take it away, bro Let's just relax. All right. Listen these camps have ever changing schedules It's going to rain. We're gonna get we already tried making something happen. It didn't work I want to go to miami. It's some liability issue with fando. Well, I don't know So hit us up at up and adam show on socials and let us know where we need to go For training camp. Oh, we're going. All right. Now see a hamilton. Yeah, scram You get out of here. I got business to get to we've got tg ward and the league jackson to get to But first I'm gonna hit you a little fantasy bit. Yeah, if you Like me love fantasy football. I just figured I could and I don't know what order this is going to come out in I don't know if I'm gonna talk about guys. I like I don't like day-to-day sleepers breakout players rookies Second year leap guys, whatever Just things that I'm thinking through my dig. That's how it happens. I'll be driving in the car Trying to parallel park failing miserably and I'll say oh Trevor Lawrence. Trevor Lawrence is that dude and today I want to focus on the jags quarterback Trevor Lawrence finishes breakout season ranked eighth Among quarterbacks, but I do think he's scratching the surface. There's a lot of reasons to think that he got better and better As the season went on second half of last season He ranked second in touchdown interception ratio six than fantasy points per game Ahead of guys like dustin herbert ahead of dach prescott. So let's not sleep on the wheels as well Check this out. He punched in five touchdowns on the ground last year. Okay I wouldn't be surprised if we see that number go up as well five touchdowns is icing on the fantasy cake people And if all that wasn't enough, you got your second year in the doug peterson system. There's chemistry there There's some stability there and remember calvin ridley is entering the chat for this offense too So adding in a true number one wide receiver should only take trevors games to another level So everybody's jumping to get your jail and hurts. I love it dude. If you want to patch up my homes I'm like an old lady granny. Everybody else take the quarterbacks be stupid And I will wait for the value and where it is not in the second and third rounds You can get trevor for a steal in the sixth round because that's where his adp is right now But hopefully it bumps up after this. All right, we've got tj ward Uh, Super Bowl champion announced ceo of a sports agency very excited talk to him and get his thoughts Not only in the broncos, but the running back situation. What's going on with players in the league as it evolves Also, millie jackson newly retired Super bowl champions and a great guest i'm very excited to have him I know he's going to bring it on a tuesday morning He played safety for eight seasons with the browns the broncos and the bucks a two-time pro bowler leader of the no fly zone defense at the super bowl champion denver broncos and He's a ceo what he launched his own sports agency called player above sports group tj ward. Congratulations Thank you. Thank you. Thanks for having me. How are you? I'm good. Good to see you. How's your summer? It's going great. You know, the sun is finally coming out here in la The overcast is gone. So it's a lot better than the previous three weeks, but it's going well. Yeah There's 49 states in in the country that are just mad at us for complaining about the the weather in la But i'm right there with you I'm finally ready for this la weather that brought me to the west coast you I don't know how much time you're getting in the sun Lately tj because you're like a ceo vibe right now. What made you want to start your own agency? I lose a mix of things just my experience with you know a couple agents that I had while I was playing A notice of some needs from younger guys going into You know their careers and I just wanted to help You know during and post career with some of the nuances that you know Players aren't aware of or just aren't thinking of at the time So I just really wanted to give back and help to the next generation of players coming along Now you sort of you you I've read a couple interviews about this But I don't know what happened. Can you tell me a little bit about what happened? I know that you you know, there were some up and downs with some of your dealings I saw a tweet from you in 2014 And I believe that was coming off a pro bowl season where you crushed and lit up the nfl That the cleveland browns didn't even offer you a contract and then you ended up signing with the broncos. What went on in that negotiation? I really I'm not too aware of any negotiations happening It was kind of just the end of the road in cleveland for me and I think they just wanted to go in a different direction, but My time in cleveland was great. There was no you know Friction between me and the front office at that time So it was just a thing where it was time for us to part ways So tell me about signing your player being go ahead Oh, yeah, I mean just of course like not having the team that had draft you offer you a new contract and As well as I played there. It was kind of disappointing But um, it was time to move on and and end up in dimmer was the best thing that happened for my career for sure So what does being a former player a super bowl champion? A bona fide guy who played at the level that you played at and then the elite level you played at within that group Like what can you offer? These young cats that are undertaking training camp these veteran receivers or veteran players that Still want to get as much as they can on their last deal Like with your agency and these guys and women that you're going to employ to make these negotiations Like what benefit does being a player and having lived that offer them? Oh, um, it just offer them in in your shoes experience of Being almost to the top of the anything you could do in the NFL and I've experienced, you know, the lows of You know, trying to get on the team. So I have excessive amount of knowledge to to give them through different, you know Experiencing viewpoints from being a second round pick Pro bowler all pro You know super bowl champ to being a free agent, you know looking for home. So, you know, whether it's on the field off the field Business endeavors nonprofit Management financials, you know, we provide that type of advice and management for the players and through my experiences Through the experiences of my team, you know, we have a real rounded group of guys and women that, you know Can mold these guys and help direct them to where they want to go It's the player above sports group It's the agency that you have put together and you you have a couple guys in camp I can't imagine it's easy to start an agency. It's all really exciting and very cool that you're doing this But you know, one of the storylines this year Just to get your thoughts on it as a player and somebody who's around these agents now Um, is this whole running back situation? Uh, you know, say quan, I don't know if you saw yet because we're in la We just woke up but say quan made a deal, right? He was going to hold out. He don't want to play on this tag It's a one-year deal It's not much more than he was going to play for on the tag He squeezed out a couple of incentives a one-year situation to get him back in camp But josh jacob's might not show up, right? He might hold out with the las vegas raiders What do you think should happen with the running back position or what would you advise josh jacob's to do? You know, that's a it's a hard take because you see some of the running backs have got paid And I think chubb said something that was you know, very true Is like the more production they have it's Almost works against them because of the wear and tear that you know, some front officers may see them, you know Not able to hold up in the future. So I think for that position group is great that they're coming together and sticking together And I think that more players and the NFL as a whole needs to do especially when it comes to the new collective bargaining agreement I think players definitely need to band together to get things done because that's the only way But I wouldn't say that they haven't been getting paid. I've seen you know, whether it's Henry Guy in Tennessee, I'm blanking right now Derek Henry McCaffrey. Yeah And on the calf remixing, you know guys are getting getting some money So I think at the end of the day you have to stick together as a position group But at the same time you kind of got to do what's best for you and your family My advice is just to get your money as soon as possible. You know, try to get it before you near that second contract because With that position, like I said one or two years you might be done or they might think you're done It's almost like turning 30 in the NFL when we're running back to like turning 26 So they have a shorter window, I guess They need they need to have shorter deals off their rookie year. It shouldn't be four years Of course it should be three years Because then your time I mean seguan's tied up. He's never you know, he might never have the chance They can tag him next year He might never get the chance to hit the mark and play for anybody else Because if he does another two years, who's going to want him and who's going to want him at the premium price So, uh, I definitely think you're making a lot of sense there I want to turn a little bit from agency and the NFL to stuff that you do off the field Because I know that that's part of your passion is to not not only help with these negotiations and like the boring stuff Of the decimal points and the bags being thrown around the league But what these men are going to be like off of the field and you know, you've always been like that It's not just what you want to do with your agency, but you've done a ton of work with the ward boy project So tell us a little bit about that foundation the way you have going on with it this summer Yeah, what boy project is our uh, me and my brother to raw awardy. Um, they run it back for the falcons for three years It's our nonprofit and basically we provide mentorship programs athletic Access whether it's youth programs Um or camps like you see on on the screen was our world war camp our second annual post-covid football camp in the bay area. We held it at dela south high school, which is our alma mater In conquer california, but it's all it's all about providing access and opportunities for these kids. Um That wouldn't see it otherwise or have limited access to so Whether it's academy health and nutrition Or athletic, you know, we're trying to be here for the youth I love that and you guys can get more information at ward boy project about that and everything you do You have always you've not just talked about you've always done actions and been about it Through the years that everybody just loved you everybody outside of cam Newton, of course In the in the nfl. I want to talk about your broncos different times lots of changes I read an interview That you did a couple months ago and you talked about patrick's or tan and how the defense like it's not just one guy It's everybody on the defense and then you were asked about the offense. And I don't know if it was just You know, you were like ross elison should be a little bit better That's what you said But everybody's thinking he's going to be so much better because now he has shone and now he's got like Dear judy more and like he's got do you what do I need to know like what what's going to happen with ross elison this year? I think that I mean, I love the bronco fan base. I mean, they're the greatest fans But sometimes you just got to turn the optimism down I think that's what happened last year with so much expectation hype and optimism about Russell coming in and you just got to just watch the game and watch otas and camping You know have your expectations off of that off of that not just you know, a name coming in but there's so many changes on the offense and It's a carousel. So it's hard for me to keep up. Honestly It's hard for me to keep up. But I think judy's gonna have an excellent year if if russel you know Folks is on trying to get that guy the ball, right? Get him the ball in short areas and let him You know, do what he does after the catch. He'll have a better season. That's for sure. But um Um, the running backs back, he's healthy I think they could use another running back in free agency. I know there's a few out there right now I think every team needs a two-back system for sure Um And I think just that alone will help them improve the defense gonna be solid They're gonna be solid for sure. They did pretty well I think you don't believe in I think you don't believe in Russell Wilson. That's what I think you're saying You know what? It's not that I don't believe in Russell. I believe in Russell and I believe in this skill set But you have to play him at his skill set.  So you have to every player in the field You have to put them in positions that know Uses their skill set to the best Knowability and I think I think that makes a great coach when you find your players And you know how to use them to the best of their ability and make them the most successful Then the whole team would be successful overall But you can't you you have to be able to run the ball. Well, that's what I'm gonna say If you can't run the ball so they need to add he's not gonna be he's not gonna be um The Russell that everyone thinks he is you know, you have to be able to run the ball and he works best off of the Play action get him outside and let him see the field and work from there I don't think marshall lynch is come in a come in a Mile high anytime soon. So they got a hit free agency. There's definitely kareem hunt is to looking for a home There's lots of running backs still out there potentially if those injuries are creeping up Naim Heinz went down for the bill. So they should be making move shampaitin get on that Get on that. Okay. Listen, you mentioned Peyton Manning. You were a not only a member But you were a defensive leader on that 2015 Broncos Super Bowl champion team.  Uh, who is more important to the defensive success of that team?  Do you know? I'm glad you're telling the truth out there tj. I'm glad you're telling the truth out there, man You know Y'all made our lives easy. I'm not gonna I'm not going for it Hey, man, it was it was a very cohesive relationship family all back there locking stuff up and uh, you know Getting received we're scared for being hit so that quarterback had to hold the rocks. So, you know, it's very uh teamwork Yeah, definitely All right tj. We appreciate you. We thank you for coming on congrats on all of this success and again the agency It's incredible. It is called player above sports group and and just remember tell your guys not to hold out I just want them at the camps. I want them not to lose money and i'm sure that you guys will take care of that What they're these players are like transitioning into the nfl out of the nfl on the field And you're really doing something that I haven't seen done before so congratulations tj. Thank you Appreciate it. Thanks for having me leek Appreciate it. I'll be down tj. All right, brother We're gonna take a short break and be back with meleak jackson. I was worried there for a second But that's you know, I wasn't trying to start anything but there we go We got meleak jackson on the show After this to talk about I mean are you about to go golfing or are we shopping? What's retired lifelike? We'll talk about it after this All right, my next guest who you've already met in the previous segment is a pro bowler and super well-winning defensive tackle Who played for it? The broncos the jags eagles browns I believe a decade in the nfl last week He announced his retirement from the nfl say it ain't so meleak jackson coming to us from a park. It looks like Yes, I'm uh out here getting some sunshine some nice Lighting indeed. So just hanging out Yes, okay. I hope that ambulance isn't isn't coming. You are you are We love having you Yeah, no, I appreciate that my bad for the back noise. I'm actually have to bring my grandma to the uh For check-up. So we're at the hospital right now, but yeah, they were tired. They were tired life We won't take too much of your time. Yeah, you got to get your steps and you got to make sure you're it's okay You can say you're going to the doctor you want to make sure you're to get to get enough calcium fiber all that stuff I'm excited for you. I think this will be you know, the world is your oyster. You can do media You can you know spend some time finding other interests all of that You just thought tj ward on here When you see people from that Super Bowl winning team like old teammates, is there just like a spark? Is there something that happens? Is it special? It's very special. I think like you said I've been on 14 so to be able to uh see a guy like tj I think that Super Bowl just makes it that much that much better of a relationship You know, I mean you go through teams, you know years are up and down You know, but if you don't really win anything, it's like, all right, cool We did our thing now let's move on but with the guy like tj To want to Super Bowl. It's just it's just special. Um, it's kind of hard to explain what it's just special Are you on a phone right now Malik? Yeah, I'm on this, uh, beautiful. Uh, I'm not getting paid to, uh, shout things out. So yeah, I'm on What is this? What is this? When when grandma calls am I am I lagging right now? Is my service back? It's not 18 No, it's like I literally feel like you're on a camera Like you're on like nfl network went out there and put a camera in the parking lot of the hospital like you are coming through Beautifully pristine. Okay. We're really excited about this. Um, you know, we we're talking about the broncos with tj award I want to ask you about a team. I'm really excited about high on this year and that's jacksonville You played there that whole like ewen and gockway those like 2017 vibes Um of sax and bill it was so fun to watch. Um, you know, they didn't start out too hot last year But they want to capitalize on some of the late season momentum Um, specifically on defense, how do they do that? And what do you need to see out of a guy like travon walker? Um, how do they do that? I think they need to come together. I think it's important to get your leaders, um figured out And have them be consistent on and off the field Um to let everybody know what they expect from when they step in this team Um, I think they can't do it. You said uh player mr. Walker I think he just needs to go out there and keep being himself leading that defense where they'll be out there pressuring the quarterback Um, or just coming or uh, excuse me coming off the edge pressuring the quarterback getting sacks or just getting the other guys And the gun guys in line. So when he's taking the break, uh, everything keeps going So it's one of those things I just think everybody just needs to be on the same page They need to understand what they're good at and uh, and and and what they can bring to the table and what they're not Good at so other people can get to shine in situations that they need to be in. That's it Yeah, you got him and they have josh ellen right josh ellen's another stud. He's young He's leading that jags defense though. A lot of people say that he's the most underrated edge defender in the entire league Okay, he's in the last year of his rookie deal. What does he need to do? What do you see in his game that can take to the next level? I see a really Dominant as rusher, you know, I think this guy came in off his rookie deal. I was very surprised how he came in and just Really just took off You know, I believe he was there with uh, yannick and got away at the time and I think yannick really helped him get off The ground to help him teach him some things But I think this guy's really came into his own and somebody that can really be that should really be feared Um, you know, it's a big year for him. You know, I know I know what those second contracts You know those are nervous nerve-wracking years, but if you do what you're supposed to do get those sacks Create those pressures and be a good leader.  We hope he does of course coming out of his rookie deal. Um, okay There's some there's a list put together by some sports betting commission I think it was in canada But they ranked the most loyal fan bases in the nfl over the past three years Okay, they say bangles eagles niners buffalo bills and the jags What would you say who would you say was your most loyal fan base during your career? I gotta say that that list has to be for the last three years because the bangles I don't see that jacksonville. I mean they were on we were there, but that's a very interesting list Um, you asked me my most consistent fan base. Um, most loyal Most loyal I would say buffalo. I would say buffalo is a strong one You know, they they were just getting back on it and really getting back to a good team I could say that or the jets I'll say the jets because now they have an opportunity to do good things So I think if you've been the jet fan even with the bag over your head if you've been a jet fan, you know Still showing up then, uh, I think that uh that that group of fans And really quickly who is the nightmare fan base you had to play in front of? The nightmare fan base um, I guess I have to say the patriots they have that false, uh, sense of Greatness, you know, they think they're out there putting things on and the way they talk to you Understands is uh, quite interesting. So I'd have to say them Not anymore malik jackson things have changed in the nfl enjoy retirement. Hopefully we have you back. You're in la So i'm in la so we're gonna have to get together and do this next time Um, have fun with your grandmother. Make sure you're probably taking a zumba class later. Enjoy retirement We love you congrats on an incredible career Uh, super bowl champion malik jackson a week. We'll be back tomorrow right here You


It's an emotional day for Bradford City as they host Crawley Town, the home side mark in the 29th anniversary of the tragic fire at Ballet Parade, which cost the lives of 56 people in May 1985. 29 years ago what should have been their celebration turned into a day of loss and tragedy. Please join us in a few moments of silence to remember those who have lost their lives on that day and the family and friends who love them. When the last fully games for Bradford City defending to do here, chance to take the lead for Crawley should really have taken that opportunity. Through Simpson, Johnson's delivery. Harry's got a star and James makes the save. Denyne Rower of the Cardinals had it. Do you have a man down at the moment? This is Davis. And Davis! He's having a great keeper. Could have been one-nil. Straight at Jones in the end. It's to be Yates! It's not a mistake. He thought he was actually eight. Three of the last fully games, Crawley. And this is McClay! It's from McClay. Right after half-time. It's a good target. Plays it long and it's a good ball. And it's Yates! And an equaliser for Crawley. Taken superbly by Proctor. And we're all square here at the Coral Windows Stadium. Knew exactly where he was putting this as the goalkeeper advanced out. Halfway he comes and he does have support left and ahead of him. Types his effort. Fails to stay on target. Scores him for the head-up. So he's outside here. Tight angle. Jones saves it as legs. Befitting to celebrate a victory. And today of all days, Atopston!


I'd like her to bring her life up as well. A riding, riding bitless like this, it feels good to me. I don't feel that much difference as far as the horse being heavier or unresponsive. In fact, I have quite the opposite effect. To me, they stretch into the hand a lot better taking that bit out of their mouth. Now you might go back to the bit because you show your horse. And that's pretty much the reason why I ride in, in a bit.  And when you go back to it, maybe that horse is more, is more sensitive again.


YouTube team keep it clean what's going on the same graven here with another video and in this video We here to talk about something that's been floating around for a couple of hours now so apparently The Dolphins linebacker Kiko Alonso who we all know for the infamous hit that he put on Joe Flacco that took him out that Concussed Joe Flacco that sent Flacco to Never Never Land he Said he apparently sent Flacco a text message telling him that he apologized apparently he sent Flacco a text message not a call Not when he did the hit. Oh, I'm not my fault. I'm sorry guy. I try to help him up or anything like that But he sent him a text message First before we get into this and it's not gonna be long because I got some other stuff to talk about Me I'm engraving viz. This my YouTube channel engraving vids, and I'm a Ravens fan So I took that hit very personal but anyway on oh And on this channel we talk about Ravens all the time, but we also talk about all 32 NFL teams So if you're Ravens fan, if you are Dolphins fan even though a bunch of the weak dudes on a team apparently or if you're just a fan of the football period Make sure you subscribe to the channel turn your notifications on to and leave a like on a video It's 40 people in here, but it's only nine likes. We got to fix that make sure I'll click that thumbs up button But anyway Kiko Alonso he sent Joe Flacco a text message couldn't pick up the phone and call him couldn't do that Couldn't if he if I feel if he would have really been sorry for that hit if he was really sorry for that hit then he would have actually Been sorry right then and there or either been apologetic after the game been apologetic in interviews after the game post game Whatever, but um he wasn't I appreciate that George. Thank you man. Um, he wasn't he wasn't what's up tricky So I feel like this whole I feel like he's only apologizing and they made it public only Only so he won't get suspended because the decision they apparently is gonna come today or sometime soon If he's gonna get suspended for that hit or not But I feel like he's only doing it to try to save face so he does not get suspended I feel like he's only doing it for that reason alone for that reason alone So he won't get suspended. I think it's a Me I Apologizing is is a great thing and and accepting somebody's apology is even greater But I just I feel like it's not real. I feel like it's not real to me and again, we all entitled to our own opinion so Yeah, the fact that he hasn't already been suspended the fact that he hasn't already been fine The fact that nothing has happened yet. That's crazy. That's insane But anyway, I just want to come on here Let y'all know real quick because I have to change jerseys again because we got some big news Dropping some news that I didn't expect to happen till next year But anyway, y'all let me know how you feel about this Kiko Alonzo thing and if it's really true Or if you really believe it's a real apology or like somebody said earlier, it's just fake news Anyway, appreciate y'all make sure you leave a like on a video Subscribe to the channel if you haven't already and we'll be right back in like two seconds. I'm


So, who can do keto? Like, who's it for? A lot of people are thinking keto and fat loss and overweight and they gotta lose weight. The reality is, is the keto's been studied primarily for everything but that. Yes, it's a byproduct of going to ketosis as your own fat metabolism. So, if you're somebody that needs to lose five pounds, 25 pounds, 150 pounds, doing keto or going low carb, utilizing ketone supplementation that we've been using. Yes, that is something that will help. But the reality is, who's keto for? It's for performance. Who wants to live better, feel better, think better? It's about cognition. It's about better aging. It's about quality of life. It's about elevating your life. So, if you wanna do that, it is for you. What benefit of ketones would you want?


Ladies and gentlemen, we're going to quickly move forward to our next keynote speaker session. Coming forward to share his insights about the new world order public relations in the tech age is Mr. Atul Sharma, Managing Director, Rudefin. Let me welcome him with a huge applause. Welcome Mr. Sharma. Thank you so much. It's definitely a pleasure to be here at the IPRCCI Awards. Hi, I'm Atul. I am the Managing Director of Rudefin India, and I also double up as the President of the Public Relations Consultants Association of India. Last year around, I think not around the same time, but I spoke at the annual E4M Summit and one of the things which is strikingly similar is that the topic that I spoke about was pretty much similar, I can say that. I spoke about the fact that technology is disrupting every industry, including the world of communication. I spoke about trends which came alive strongly around the pandemic and shaped the future of communications, including analytics, big data, influencer, and many more. I think what struck me a little while back from the panel that I was just listening into was the fact that change is the only constant, and that's something which hasn't changed. I can definitely say one thing for sure that while I think in the new year, we see definitely in 2021 things will improve, things will look better, but we will be fortunate one if we have a normal year. Coming back to the topic of the day, which is I have to talk about the new world order public relations in the tech age. As a part of that, I have picked up four mega trends from the world of technology that is defining the world of public relations. Why only four? I have an interesting story behind each of these four and why 2021 is going to be about these four mega trends, but I think that will come in the course of this talk as we go along. The first one is voice. We are very, very upbeat about voice and that reminds me of an interesting story. I was having a conversation with one of my friends a few years back and he's in the banking industry and we often spoke about the fact that how I am completely deluged with the pesky calls that I get from banks about credit cards, about home loans, about switching home loans and I told him that if everybody is so unhappy with these calls, then why don't you guys just shut it down? I'm sure you can find newer ways of tapping into new customers and what I heard from him was that close to 80% of their business still comes from these calls, new business. I think that got me thinking about the fact that there's something about the voice which is innately intimate. You want to talk to people, you want to hear people, you can connect with people when you hear people. The text doesn't do that magic and that's why according to me, I think voice is going to be one of those mega trends which is going to define the world of public relations. We already see that right now, your voice assistants on your phones are doing everything for you. So right from finding places to ordering foods to possibly looking out the right words for you, they do everything for you. Even if I look at voice activated devices like Google Home, Alexa, they're changing our world in a very unique way, especially in a country like India where people can't really converse that well in English, but they can really converse well in their native languages. Instead of typing keywords in a search engine, why can't I just talk to my phone? Why can't I just talk to my voice assistant and that is something which I see is going to be a big, big game changer. I think every stat points in that direction, so whether it is 20% of the searches are happening on voice, whether it is around close to 20 million units which have been shipped in Q1 of 2019 by tech majors like Google, Xiaomi, Amazon, Apple. I think the fact is that there is already groundwork which has been laid down for the voice. Why am I so upbeat about it? The reason why I say this is because this trend is really special for us at Rudefin. A few years back, we earned the batch of a Alexa skills certified firm placing us in the same league as a big enterprise player like TCS or Emphasis or a voice specialist firm like Voxogenic or Voice First. What we did was we decided to embrace that trend and we created Kathy's thoughts on Alexa skills. Kathy, who is a global CEO, she leverages this to communicate to our 1000 plus associates across the globe. She shares her thoughts, she talks about what's happening in the industry, she talks about what can be done more from an employee engagement, productivity perspective. She talks about market trends and it's a good way to make sure that we are as an organization on the same page. If you want to check it out, I think just look up Alexa, actually shout out on Alexa Kathy's thoughts and you'll get to know a lot much more. I definitely feel India is ready for this trend and hence this is going to be that first trend in my book which I feel is going to change the world order. The second one, I think you see it all around you is video. Video is ubiquitous if I can use that word and is the mega trend of our era and it is more relevant than ever. Every brand and corporate should have a video strategy if they aren't already writing this way because video is how stories are being shared today and I'm sure it is going to be how stories are going to be shared in the future. There are millionaires like Mark Zuckerberg who have made a lot of money already out of this or people like Yang Ziming, the Tiktok fame who is going to make a lot of money out of it. I think if you want more proof, there's a recent research which was done by Animoto which says that 90% of millennials prefer to watch a video rather than read a newsletter. Nothing new in that. Another interesting nugget which I came across was that all of us on an average watch around 84 minutes of video every day and in 2021 this is going to climb up to 100 minutes. You don't believe me, look up your screen time app. I found it pretty hard to believe but actually I think between the stuff that I end up watching on various websites, on Insta, on LinkedIn, on Twitter, that's the kind of video time that I end up spending on. I think the beauty of this medium is that it brings a live message effortlessly from financial, to medical, to highly technical, to totally human. I think it is able to project things through an empathetic lens and it engages multiple parts of the brain in a more engaging and memorable way. That's I think one thing which I definitely feel is going to be another trend. Over the years, I think when I started 20 years back, we used to do these B-roll footages, we used to do these video news releases and off late we see now that there are brands which are producing videos, which has that stickiness that are marketing or an advertising content often lacks. I've had fortune of working with brands like Google, Ford, Indigo who have really leveraged videos as a tool for effective storytelling. So I think learned a lot, very interesting trend and I think very, very, very pretty much which we see happening all around us. Why is it so special for us? I think I revisited this trend earlier in the year when as a company we acquired Osmosis Films which is a creative production house and it specializes in not only brand videos but also in documentaries and including originals like The Edge of Wonder, The Human Microbiome. So there's a lot of interesting stuff but I think once you start visiting the kind of content that you can do with video, you see and you know that this is a mega trend which is here to stay and is only going to add to what we are doing from an effective storytelling perspective. The third one, I think it's a tongue twister of sorts. I got introduced to it a few days back which is the digital ecosystem and for all those on this webcast who are new to this term or were late to the party, I would say it's an amalgamation of the physical and the digital world and the way we look at it and especially the last one year this pandemic has accentuated this trend. So the world of AR, VR, AI, all of this is meshing together and is creating this new experience wherein brands are engaging with their customers in the physical as well as in the digital space. And we saw this, I think we had a lot of resistance to these events which were happening through AR and VR but I think during the Corona times we just all experienced it. We realized that it's not that difficult to showcase demo videos to the media, to take influencer through our product reviews, to launch a new phone in these tough times through these new platforms. It's definitely not difficult and with 7 billion people and with 3.5 billion smartphone users in the world, I just feel that this technology is going to further evolve. This is going to be much more interesting than what we see. The new technologies which were buzzwords which we possibly didn't understand, we have an experience of it. I can say, I think in this year I got exposed to AR, I got exposed to VR. We saw it happening in the space that we work in and that's what makes me feel and believe that this is a new trend which is going to be here to stay. Why do I feel so, why am I so upbeat about this trend? I work with a client who goes by the name of Extender and what they end up doing is they create interactive channels wherein they take the retail experience and from a retail experience they just create it in a more engaging, in a delightful short form experience and they write from augmented packaging to engagement to intelligence, they blend it all in and it's an interesting natural movement for brands and its customers to seamlessly integrate with other mediums like TV, radio, print and online ads and that something is which I find is a really, really interesting trend which can drive engagement and happier customers. The last trend, the fourth mega trend in the scheme of things. So I think a lot is being said about the whole piece-o-piece. We speak about paid, we speak about earned, we speak about shared. I think the O which is in my opinion the big fat O now in the mix which comes last but it's definitely not the least. I think that is going to be another trend in my estimation which is going to be changing the public relations world. Today brands, corporates, leaders, even governments have woken up to the value of not only owning the story but also the medium on which the story is being run especially in this cluttered environment. If the brand needs to be seen as leaders, I strongly believe in this that you can't just provide products and services. You have to offer more than that. If I look at the world around me, brands which do interesting storytelling are selling more than products and services. So what are they selling? They're selling ideas, they're selling inspiration, they're selling hope of a future which is bright and sustainable. Look at Tesla. It has ticked in all these boxes. So Elon Musk offers ideas, he offers inspiration, he offers hope of definitely a sustainable future which is nice and bright. And I think if around, if keeping that in mind, if you can surround your brand with the right content which is valuable, which is educational, which is engaging with a gripping storyline, I think it will definitely cut through a lot of clutter. Global companies like A16Z which is one of the most prolific VC firms which started their podcast way back in 2014 are actually now building a media company instead of relying on traditional media organizations. Well, I would say it's really stretching it to the next, completely to the next limit. But if you look at closer home, there are people like Gaurav Munjal of Unacademy who's making all the important announcements on Twitter. It definitely lets him control his narrative. It keeps his personality young and digital friendly. And I think that is what we are seeking in this digital age. I think with that, those are the four trends which I wanted to share with you. And I feel that I have been able to share with you something different which you haven't heard in the course of the day. But I think on that note, while I strongly believe that technology will disrupt the world of communication, but the fulcrum of our world is always going to be storytelling and that is going to always stand the test of the time. It has survived decades and I don't see a reason why it won't survive in the future. Evergreen campaigns with stories that touch a deep chord which have a human connection will always leave a lasting impression. Yes, technology will disrupt. It will automate some jobs, but I think there will be jobs always in the human realm. So I think each one of us who's worried about the fact that the technology might end up automating their jobs, I would say that let's focus on skills which will be relevant even five years later. And if I have to focus on that, I would say three skills or three values I would urge each one of you to be true to is stay curious, fire up your creativity and imbibe empathy because those, in my opinion, are the valuable skills that will be required to stay relevant in this changing world order of public relations. So best of luck and thank you so much for having me on this forum. Thank you so much, Mr. Sharma. I think such great words I could hear in the concluding note of yours that we need to build empathy. So thank you so much, Mr. Sharma, for your time, for your insights and for sharing those nuggets of wisdom with us. Thank you. Thank you, Cathy. Thank you so much.