In today's webinar, we are going to be talking about module three, which is marketing strategies and core concepts, and to do that, we have Amy Sandu joining us, who is the head of marketing. Welcome, Amy. Hello, everyone. I'm delighted to be here. So hopefully this next 30 minutes will be exciting and you will learn lots about marketing. Lovely. Well, we are so excited to have you. I know you have some slides prepared, so I'm going to hand the stage over to you for now, and then I'll come back at the end and do a Q&A with you. Wonderful. Thank you so much, Jennifer. So welcome. So today it's all about marketing, and I am from the CIM, which is the Chartered Institute of Marketing, which you might have already heard about. So before we go into any more detail, I thought I'd tell you a little bit about myself. So I am a Chartered Market here. I've got around 16 years of marketing and communications experience. And I've done all sorts of different things from stakeholder management, events, and obviously concepts in marketing, so branding and all sorts of different things. I've designed everything from brand identities to mobile apps, around with all sorts of different strategies for different organisations. And I've been quite lucky in terms of the people that I've worked with. So I've worked with people from entrepreneurs, political leaders, and even members of the Royal Family, which have been quite wonderful. And at the moment I am Vice-Chair for Education on the CIM West Midlands Board, which is who I'm presenting for today. So you will learn a little bit more about CIM and how you can get involved in your local board and how we can help you in your career going forward. And I also do sorts of charity work. So you will see me here on the screen doing a skydive, which was wonderful. An amp sale, which I probably would never do again. And I've done all sorts of marathons as well for different charities. And I thought I'd leave you with a bit of a fun fact. So last, well, two years ago now, prior to pre-COVID, I set my CEO at the time to the Amazon jungle, which was a true experience for him, but we raised lots of money for air ambulance. So it was really wonderful in a nutshell. So who have I worked for? So I thought I would make it a little bit more creative. So these are some of the brands that I've worked for in my career and worked with. So I've been quite lucky to have quite a broad range of different organisations and brands that I've worked with. And some of them you might recognise here in their logos. So everybody from kind of Cadbury's to Heineken to Breitling and even Virgin Galactic, which is all about kind of sending people to space, you probably have already heard about the news lately. So I thought I'd start with a bit of a quiz for you guys and let's see how much you actually know about branding and marketing. So you can either use a piece of paper if you have one in front of you or feel free to put your answers into the question and answers. I'm going to bring up something on the screen and I want you to kind of write it down to see if you recognise which brand I am talking about here. First one, finger looking good. Should be quite an easy one and hopefully you would get that. Give you a couple of seconds to put your answers in the chat bar or you can obviously write it down, whichever one is easiest. And then we will go to the next one and that is believing better. So again, I'm giving you different elements of the brand. And I just want you to try and see if you can guess which brand we are talking about here. Okay, the next one, I'm loving it. So I don't know if that rings anywhere else or you think, you know, that's a brand I recognise or I am familiar with. And lastly, think different. You might feel that these some of these are quite similar. But let's see how many of these you actually get right. Give you a couple, a couple, a second, four. And the next series of kind of things that will come up on the screen will be images. So again, I just want you to kind of familiarise yourself with that image and think which brand do you think Amy is trying to talk about here. Okay, so you can see that image there.  And we have the next one. So he's a personality, but which brand do you think I am talking about when I show you Gary Linnicka. Hopefully that's an easy one. So I would hope that you will get that one. Okay, the next one, Snoop Dogg. If you know him or you know which brand I might be referring to when I put him on the screen. And the last one. See if that rings any bells. It caused a bit of a noise on social media, not long ago. And lastly, I'm going to share something to just bring us back into kind of a bit more recent times, which I'm sure you are all very, very familiar with. So series of three different images. I'm sure you all kind of know what that refers to. So hopefully you got most of these right. So we can go through to the different ones. Believe in better. Think different. I'm loving it. So you've got it. Let's start with the imagery. So the one on the bottom is a campaign that was all about hands face space in the pandemic. So I'm sure you're used to seeing those. The one with the Weetabix is Weetabix. And somebody, they had a campaign where they put beans on Weetabix. I don't know how many of you would actually try and do that. You have Snoop Dogg who has been doing all sorts of advertising for Just Eat. I'm sure you've seen some of his TV commercials. You've got Gary Lineker who is a real ambassador for Walkers and he's been doing that for a very long time. So I'm sure you recognize that. This very kind of funny image over here is obviously Money Supermarket. So I'm sure you've got some of those right. And hope you enjoyed that. So we'll go now crack on with what marketing is all about. So I'm not going to go heavily into all sorts of areas of marketing, but I'm going to just give you a few kind of snippets of what marketing is about and what it involves. And unfortunately, it's not going to be a lot of this. So if you are looking for careers in marketing, it's not going to be you taking lots of pictures or spending the company money or doing all sorts of things that are seen as what marketing is all about, even though there might be elements of that. I thought I'd just try and make sure that you don't think marketing is all about taking pictures and looking at what's around you. It's probably there's a lot more strategic stuff that goes on behind that. And this one I thought I'd share because when I kind of left university and school, a lot of people if you said that you were working in marketing, they thought it was all about coloring in and lots of pretty pictures and all that pink kind of fluffy stuff. So yeah, just let's go into what marketing actually involves. So here you can see is a marketing plan. So this is all about the different elements of marketing. So I will just kind of run through as a bit of a synopsis of what this kind of involves is when you're putting the marketing plan together or a campaign, you might actually go through the different stages where first of all, you might actually do like a pest analysis and look at what your kind of environments about, what your social and your technological, you will look at a bit of an audit and what it is that you want to kind of focus on. So as a jigsaw, it will then nicely lead you into objectives and what it is that we want to achieve with this campaign, with this marketing plan that you might be putting together. And one of the kind of real drivers of any kind of plan or marketing strategy is the strategy element of it where you will then use all sorts of different models that you can actually kind of pick up when you're studying marketing. So you can have a look at different matrices that will allow you to kind of look at and focus on where it is that you want the key bits of your marketing plan to focus on. So you've got all sorts of different things that you can look at like targeting and segmentation and positioning. There's all sorts of kind of elements that you can look at in terms of if it was a brand or a gap analysis. So I don't want to be very kind of theory heavy here. This is just to give you a bit of an idea and a flavor of what is involved in a marketing plan. So once you have a bit of an audit together, you've set your objectives, where you will then kind of look at your strategy, so your direction in terms of what it is that you want to achieve. And then that nicely kind of goes into the implementation stage. That is about how you would actually action your plan and your strategy. And then you will look at different kind of models that can help you do that. So the growth matrix is a really good one and a simple one to use. So that's about kind of putting your cash cows, your stars together. And that looks at your kind of products or your services and how they fit these models. And that will allow you to kind of focus on the 7Ps that you might have already kind of learned about and how you put those into action. And lastly, one of the most important for me, I think it is about monitoring and control. So all of this is about time and money and planning. So what you really want to kind of think about is how effective was the campaign that you ran. So monitoring it and looking at the control, the expectations of it, the effectiveness and the return on investment are all elements that you would actually then plan into and think about when you're kind of putting any kind of marketing plan together to make sure that you can then reflect on what worked really well and what didn't or what you might want to improve on, or any kind of things that you think that was a real good thing, but I'd probably change this here. And I'd look at, I had attracted lots of like 16 year olds, but I'd like to target a bit more of an older group. You might then want to change some of your frameworks that you've used in your plan going forward. So what is it all about? It's all about insights. So understanding your kind of market is very important and probably the most crucial thing that you will do. So it's about kind of if you were launching a new product or a new service, what that service or product does for the end customer is one of the key things that you need to kind of really get your head around before you do any kind of fancy marketing and spend any money. It's all about kind of making sure that you're hitting the right target people at the right time. And then defining any kind of upcoming trends and if they suit your market is another one that you might want to kind of really think about and go away as a team and look at. And knowing that there's a range of options for gathering kind of relevant information on marketing is another good one to think about when you start your plans. And championing the customer. For me, I think with all the kind of different things that I've done, one of the key things that you need to look at is your customer research. So who is your end customer? Who is this service or this product aimed at?  What kind of car do they drive? What kind of brands do they already, you know, kind of look at? For example, you might be a brand that's aiming at people that go to the gym. So then you might realize that, oh, okay, this person is actually buying from gym sharks. So they are, you know, taking grenade products. So those two brands already you could look at then how you work with them. What are they doing to target their customers and how you can then set up your plan. So segmentation, targeting and positioning, again, is really important that we've kind of touched on in terms of the plan earlier that I showed you. So that is all about kind of looking at the different groups of customers that you are aiming at. How can you actually get your marketing across to them? What makes them think? So these days we have all sorts of different channels like social media and, you know, Tiktok and Instagram. And, you know, you've got all sorts of out of home activity as well.  So it's really important that you actually do quite a lot of thinking prior to choosing what you want to do. And then what influences your customer behavior is another really good one. So for me, I think in my career, I found that customer behavior is really, really fascinating. And most of you might want to start to look at that. And there's a whole raft of different elements that you can go into here about what makes people shop the way they do, what makes them attracted to different brands. Even people have kind of gone into the kind of the science element of that. So you certain stores will have, I don't know if you have been into certain stores that sell candles or scents and stuff. They actually have certain smells and the way that the stores lit will actually help that customer behave in a certain way. So there's all sorts of things that you might want to kind of think about in your marketing strategies going forward. So these are all things that are very cleverly done by different brands to help that customer feel, you know, connected to their brand. And then to be kind of applying and adapting your marketing strategies, it's all about getting that customer to resonate with you as a brand, you know, what they kind of feel, what they listen to, what they think. And the way you communicate with your customer will be really key for you to actually get them on board. And then kind of speaking to them and stakeholders in a different way is very, very vital as well. So you might do that in a numerous kind of ways. You might look at online campaigns.  The way someone comes into your store, for example, if you're a service like a hotel, the way someone comes into reception. All these things are really, really clever ways of how you can communicate with your customer to make sure that they are loyal to you going forward. And then you're working closely with them as well because you're giving them what they're actually looking for. So we go into the key bit, which is all about strategy and planning. So you will plan as much as you plan. So in marketing, a lot of people don't think that there's any much of a planning element to it. I have to say in my kind of working career, one of the biggest things and the most time consuming is planning. So you plan, plan, plan all the time. And I think that's a really good element to kind of learn early on. You can do all sorts of kind of techniques of how you do your plans. And it might be as simple as an Excel spreadsheet where you might just have like a timeframe or a plan of what you're going to do and how you're going to do that. And these are kind of things that if you can learn early on in your career, I think they will be very, very valuable for you. And this is where all that insight as well that we've just spoke about comes into play. And then interpreting the relevant information and the insight to recommend strategic decisions. So basically what I mean here is you might run a campaign on TikTok and realise that no one actually engaged with it. And then you will look into the elements of what your downfalls might have been. Was it because the person that you had as an ambassador on TikTok doing the video wasn't clear enough? Like people couldn't hear them or understand them or didn't resonate with them and didn't connect that person with your brand. So earlier when we did that exercise about different brands, even though sometimes I've just put in a word like I'm loving it or, you know, finger-licking good, for example. Instantly you might have thought, I know exactly what that brand is. I might turn around and say, oh, a big yellow M. I wonder if anyone knows what brand that relates to. So instantly you would think, oh, McDonald's. So they're the kind of things that you want to think about. And then that insight that you gather when you run your first campaign is really key that will tell you which audiences, which kind of people connected with the brand or didn't connect to the brand. And it's not, it's okay to actually look at the negatives as well. So it's not going to all be positive. Sometimes you might have certain people say that, oh, we didn't react to this coloring or this brand or the person you've used as an ambassador hasn't really worked for us. That's okay, because that is learning for your next strategy and your next marketing plan of how you can look at different things that didn't work this time round. And then as you move up in your career, you might start off quite junior and then you'll work your way up into the kind of management roles. And trust me, the planning just does not stop. So as you first land your first kind of, you know, graduate role or even as some work experience that you might do and you might find yourself doing quite a lot of planning. So like we said at the start, it's not all kind of coloring different pictures and all nice pink fluffy stuff. There is a quite a different start side of marketing as well where it's all about planning and kind of tactful thinking and the insights and looking at the data that you're gathering. And from that you will make key decisions as well. So if you have that in the back of your mind about project management and planning, it will enable you to make the right decisions on anything that you work up. So here we, I'm just, I'm not going to go into this in too much detail, but this is a professional kind of competency wheel here. And these are really good types of kind of skills for you to think about when you're kind of heading out into the real kind of world. So I do like to kind of include this in there because more and more now organizations are actually looking at your competencies and how you meet them. So if you look at the wheel here, you've got creative, influencing, collaborative, responsible, you know, and within that you have risk and reputation, partnership, marketing, customer experience, product management. So if you think about those in a more of a simpler form, when you go out from your work experience or you might go for a summer intern or a program over summer. If you think about these competencies and how you meet them, it will allow you to have that slightly competitive edge going into the workforce about how you meet those. So you might want to just put this into a simple, you know, PowerPoint and look at how you meet the creative. You might say, I'm really creative. I've, you know, got my own mobile app or I run the social channel.   I'm in a kickboxing club and I influence the leaders to have like a ladies only class, for example. So you have met those. You've got that competency there and how you've met that that will allow you to actually kind of think forward into when you go into a work interview or, you know, go for something that you'd like to volunteer for. You can actually show how you're meeting competencies. So it's good to have this in the back of your pocket. Going forward, it just allows you to kind of champion yourself to kind of potential employers and even people like CIM with very much about how the competencies are met within the professional arena, but also for yourselves as well as students. And then I wanted to kind of touch on this is what I wish I'd been told when I was in the position that you guys are now. The key thing is never limit your horizons be open to opportunities and ideas. Sometimes you might have in your mind, oh, definitely want to go into marketing and then you, you know, might be offered a role over summer that's not marketing. No, I have to be marketing. Sometimes it's actually a really good thing to do something different that allows you to explore what you're really good at, what drives you, what makes you you. So, you know, I would always say that if you are given an opportunity, try and set it and take it forward. Whatever that might be, even if it's not in your chosen career, because sometimes you actually pick up and realize that I'm really good at analysis and really good at data. And then, you know, that can kind of help you steer your career to where you want it to be and stay on top of your learning. So it doesn't ever stop. This is where CIM can kind of, you know, help you as well. So there's all sorts of different resources that you can have access to. We'll share our channels at the end so you can more than happily share, you know, kind of connect with us and ask for help. Never be afraid to put yourself out there. I think that when I was a student, sometimes I'd hold back and think, oh, I don't want to ask that question. Or I don't want to ask for help. You know, I don't want to come across, I don't know what I'm doing. It's okay. Ask the silly question. Ask for help. That's all about your learning experience and trust me. I'm here today presenting to you guys. And I didn't think when I was at school that I'd be doing presenting. And you just don't know where your career and your kind of experiences will take you. So never be afraid of putting yourself out there. And keep a record of your training. So it's a really good habit to get into. So if you start to look at what you've done, so outside of school, outside of college, what you're actually doing. So you might be doing some sort of extracurricular activities with a local charity or volunteering. You might have attended a couple of webinars. Note them all down. You can simply put them into a simple document. Just keep on track of what you're doing and how you're doing it. It will just allow you to keep a record when you go for that first job. You can say, look, these are the training courses I've done. These are the extra kind of activities I've been involved in. These are the volunteering things that I've done. It just allows that employer to see you as a full character. It really allows you to kind of market yourself in the right way. And then connect with people. I think it's all about kind of connecting with the right people around you. So this is, again, where CIM can get involved with your kind of careers going forward. For me personally, CIM has been this kind of strong connection as I left university where I felt very protected in this little bubble. And then I was out in the real world into the work where I felt kind of not so protected. But CIM was that kind of shadow board that always was there with the resources, with the people. And I think that's what you guys can benefit from as well. So who are we? So CIM, West Midlands is a board member. There's where I'm a board member. There's other board members that have all sorts of different experience and backgrounds. You can follow the links here to follow us on LinkedIn and also on Twitter. I'm more than happy for you guys to connect with me as well on LinkedIn. And also we have a website where you can look for jobs and be part of that kind of CIM community. So it gives you that strategic kind of background as you're kind of leaving school and college and thinking about what your kind of careers will be. CIM is like this friend, let's say, that's always with you. Ever since you started studying marketing all the way to your professional kind of careers, you might kind of start off in one element of marketing. For example, you might be doing a bit of social media.  So you can take up a qualification through the CIM that you can study remotely or at your local centre. And it allows you to kind of branch out into other elements of marketing. So that's me. And hopefully you've enjoyed that. I know there's a lot that I've covered, but here's the details if you do want to connect with us. And we will take any questions if you have any. Thank you so much, Ammi. I was kicking myself on one of the pictures. It was the first one I was thinking, I know that advert. I love that advert, but I couldn't think of the company. But yeah, it just shows if you market things well that has a really strong image and people will always remember it and a really good insight into different marketing strategies as well. We have had some questions come through and just for the last five minutes, I'm going to ask away some questions to you. So the first one, do you think that there is an ideal degree for a career in marketing or is it open to doing any kind of degree? Yeah, so I will give you my own example. I actually studied for an IT degree and then I went and worked for Capgemini. And that's where I actually realised that I'm more of a marketing person. So I went back and did a Masters in Marketing. So you can do general marketing degrees or you can actually do one Pacific as well. So it's more about finding out where you want to kind of end up. So if you really enjoy the branding element because you thought that exercise was great or you're more of a data analytical person, you can actually specialise in that. And the beauty about CIM is that you can actually qualify in a certain area of marketing once you know what that is. So there's a raft of things that you can have a look at. Lovely, thank you. And someone's just asking about if you know of any reading that you would recommend they do for a marketing degree or just generally towards a marketing. Any specific articles, documentaries, books or anything that you could recommend? Oh, there's so, so many. So yeah, I think that you would again, I would definitely go back to having a look. There's so much on marketing that you can get quite overwhelming.  So if you can, I think I have one here as well. Bit like a loopy to moment. So there's a book here called Campaign It, which is a really good one to read if you just want to kind of look at the creative elements of marketing. And then we can always kind of share a list of kind of top reads. If that would be helpful as well. Brilliant. Thanks so much. I'm sure that would be helpful because I know sometimes it can feel overwhelming when you're a bit younger to know where to start. You know, there's so many books, which one do you choose? And then another question is someone's considering having a gap year and what activities would you recommend they do to enhance their marketing experience while they're on a gap year? Oh, yeah, wonderful. So I think one of the key things that were really beneficial for me is like volunteering. So that can be any kind of form. So even exciting stuff like skydives and, you know, upsells and stuff. What you're learning from that is how you tick as a person. And as a gap year, you can actually try and reach out to a brand or an organization that's local and say, look, you know, I'm a student. I'd really like the experience for even if it's a couple of week guys like never feel even a week can be quite powerful in the workplace where you're around the right people. And then when you are there, never not feel that you can ask the questions. Oh, why are we doing this? Or why do you do that? You're absorbing all of that in. So yeah, definitely try and look at local companies. And, you know, CIM can even help you with that if you join the board and see if there's even like as a West Midlands board. We don't even mind if you wanted to take over one of our digital channel just to get experience on social media. So yeah, really, really valuable. Thanks, Annie. Now, I think we've got just enough time for one more question. I would like to know what is your favorite part of your job? I think for me personally is when I do a campaign and then I see my own campaign on a billboard or on TV and then someone else from reacting to it, you're not knowing it's my campaign. And I do quite a lot where the campaigns help other people. So it's about kind of behavior change. And for me, that's the most powerful because I feel like I've made a difference in the work that I do. It must be such a nice feeling when someone goes, ah, I love that campaign. I did that. Yeah. And just seeing all that kind of all those hours of planning and working with these different brands. And then you look back and you think, yeah, I've actually made a difference to somebody. So yeah, that's quite rewarding. Yeah, seeing your hard work pay off, definitely. Well, thank you so much, Amy. That's all we have time for today. And that is a wrap on this session. Thank you to everyone who sent in questions. We had some really good ones in there. And thank you so much, Amy, for all of your wisdom today and sharing your knowledge with us. We really do appreciate it.


Consider this, Graham Hancock has been on a 20 year struggle to reveal the truth. The Maverick researcher insisted that a highly evolved human civilization was wiped out by a global catastrophe some 12,500 years ago. This is remembered now only in this and biblical accounts such as the story of Noah and the flood. His ideas have been mocked and dismissed by mainstream experts since he first spoke out in the mid 90s. Derided as a fantasist, a deluded amateur looking simply to sell his books, he was not going to just roll over and lay down. So when the research was published recently that vindicated many of his claims and proved that this lone voice had been right for 20 years, perhaps it isn't surprising that the announcement was as low key as humanly possible. Wait till you hear this. Just after 11,000 BC, experts have long agreed when the earth was gradually emerging from the last ice age, a cataclysmic event caused sudden, shocking climate change. This ushered in a big chill known as the Younger Dryas, which lasted about 1,500 years. The stories that have been passed through the ages give us all the proof we need. For that 200 ancient myths belonging to tribes from the arctic to the equator telling of an advanced human civilization destroyed by flood and fire. Added to this was compelling physical evidence in the form of giant boulders, platinum deposits and tiny diamonds found across North America. This is the debris of a colossal impact. Our planet was hit by a comet, a blazing asteroid plunged out of the firmament and struck with the force of several thousand nuclear bombs bursting simultaneously. It wiped out many large animal species including the woolly mammoth and the sloth bear and it almost destroyed humanity. Some people did survive including the ancestors of the Ojibwe tribe of the Canadian grasslands, who still tell the story of the long-tailed heavenly climbing star which swept out of the sky to scorch the earth. Their myths relate that it left behind a different world. Part of the gobekli carving shows a headless man, a graphic symbol of human carnage. The key finding was a series of animal carvings on a pillar known as the vulture stone which represented constellations of stars as well as the comet itself. The stars were not represented as we would see them in the sky today, but as they were in 10,950 B.C. enabling the scientists to point with certainty to the date of the comet strike. This means that when the gobekli stones were made around 9,000 B.C. that is approximately 11,000 years ago, the sculptors had the astronomical know-how to back date the constellations shifting their pattern by a couple of millennia and they were working with information that had been passed down over 2,000 years. This shows spectacular sophistication yet according to common wisdom humans were savage at this time, hunter-gatherers no more advanced than cavemen without any knowledge of engineering or mathematics. Most archaeologists struggle to explain how such a primitive culture could have built gobekli-tp now that the notion of a comet strike is beyond dispute, the thinking is that abundant wild crops of wheat and barley were wiped out by plunging temperatures. Nomadic tribes were forced to combine, sharing their knowledge and cooperating to survive as they developed techniques to grow enough food to survive. How would they find the time to invent complex maths, plot the heavens, master architecture and learn intricate stone working? All those skills and more were needed to build gobekli-tp. Stone hinge which was built around 5,000 years ago consists of rough-hewn slabs. That is ingenious, but compared to gobekli-tp, it's like a Paris church beside Chartres Cathedral. For 20 years Hancock has insisted that there is only one explanation for this explosive intellectual evolution. All that knowledge already existed, a human civilization predated the comet strike. We don't know what language they spoke nor how they recorded their knowledge, but unless a band of refugee hunters and turkey 11,000 years ago suddenly cracked every major branch of human learning, all at the same time, that elder civilization must have existed. The knowledge that the survivors of the comet possessed must have seemed like pure sorcery to the ordinary nomad. Perhaps that's why, even now, we humans have an instinctive urge to believe in magic and feel sure it must have existed during some golden age, because to our ancient ancestors magic was a very real phenomenon. What do you guys think? Comment below. Thank you for watching.


The study found that there was no significant difference in the number of beds available in hospitals, basic health units, rural health centers, tuberculosis centers, total beds and population per bed over the period of 2000 to 2015. There was however a significant increase in the number of dispensaries. The study also found that there was a significant increase in the number of registered doctors, dentists, nurses, midwives and lady health workers. Additionally, there was no significant difference in the expenditure on health care, development expenditure, current expenditure, percentage change in expenditure as per GDP and family planning sector. The study concluded that the health care system in Pakistan has improved but it still needs further improvements to achieve the goals set by the millennium development goals. This article was authored by Femi Aziz, Faheem Tair, Naveena Akhtar Koreshi and others.


we'll just make sure that the live stream is working, that we're live and we do a little intro. Cool, so we're live. It is, what's the date today? May 17th, that went 30 p.m. Pacific time, West Coast Canada. And welcome everyone who's coming to the stream live. And for those of you watching this stream, and it's been uploaded to Pichu YouTube, just to let you know what we're about to do. Basically what I'm doing is I'm incorporating the live streaming with the recording videos and editing videos and stuff like this. So what we're doing right now is sort of a behind the scenes video live stream, just to show you how I end up creating content in video format, recorded, where I take it into editing. And what we're about to do is we're about to continue with our conversation regarding on how to study. And just so you know, anything that I reference in the live stream will be, links will be provided in the description of this video. Once it's loaded on Pichu or YouTube or whatever platform you do load this on. Okay, so if there's anything that you're looking for that I do reference, please look in the description of this video and I will provide links to any videos or any playlist. But what we're about to do basically is do a live stream of me recording how to study video. And if you've been following that series, if you want to know what we're talking about, there's a sort of a playlist that put together in YouTube. And there's, I believe there's like seven videos, but there's basically six or eight videos in that playlist. But there's basically six tips that have shared so far regarding on how to study. And we're just basically going to continue a conversation from there. The first one that you see here was basically putting out a video a few years ago, back in 2000 and something, talking about, you know, we sort of have to ask ourselves why it is that we're studying something. We sort of, that's sort of a rant on the first one talking about how you can look at something way, you know, if you're going to study something or do something, if you're going to look at it through the lens of hate or love, it's much easier to absorb information if you're coming at it from a at least not a dislike, not hate perspective, right? And then what we did after that, we sort of did another video, sort of part two of that talking about that if you're going to study is much more efficient to basically sit down and do long sessions than it is to sit down and do multiple short sessions, right? Short sessions are good for reviews, but if you're really trying to get something done, it's really important to sit down and do a long session. Okay. The third video we put out in that series was this one, which is basically talking about us finding sort of our happy space, where we are comfortable studying whatever it is that we're studying, right? Sometimes it's on a desk, sitting on a chair, sometimes it's at a park, sometimes it's at a beach, sometimes it's just walking if you need to hash out different things, right? So there's multiple ways that you can ease the studying, the amount of work and energy you have to put into studying, and once you end up being in a comfortable area where you are reviewing or studying, learning something new, then you tend to like what it is that you're doing, which connects up to the first video, what we talked about, right? The fourth video in this set, in this playlist that we put together, was basically a video talking about that.  So in this fourth video, we sort of went through how to create a schedule, we talked about flow charts and stuff like this, and we talked about how you can create a to-do list and maybe knock things off, you know, two or three different things off in one goal, right? Layer in your work, which is a very efficient way to get things done, right? And the fifth video in this series what we did was basically talk about how to read a textbook, and we took three different types of textbook, and we sort of talked about each one of those, and we sort of put out two different videos for that from the same shoot. One of them was the full-on ASMR version, which was our plus minutes long, and the other one was sort of a condensed version, where it's like 20 points of how to read a textbook. And the sixth video we put out in this set was us taking a look at different types of math problems that we might encounter in high school specifically, and realizing that to solve a certain type of problem there's a certain pattern to it, right? And we sort of talked about the best way you can learn math, algebra, is basically recognize what type of problem you have and remember the pattern, the visual on it, right? So what we're going to do right now is create a seventh tip, seventh video, or I guess it's the ninth video, because we're not talking about the introduction and re-editing another video, the video that we did regarding how to read a textbook, right? But basically, this is the seventh tip in the series of how to study. And in this one, basically, what we're going to do is we're going to talk about how to take notes, okay? And the way, just so you know, the way I end up doing these shoots, I usually set myself up, and sometimes I'm lucky enough to be able to capture what I want to capture in one go. Sometimes I have to do it again. This is my first go at creating this video, and I'm sort of getting back into editing videos and stuff like this. So this is sort of an experiment putting these two different techniques together, right? The live streaming and recording, right? Which is sort of the same thing, but you have to take care of the lighting and whatnot, right? It's a little bit different, a little bit fine-tuning required. So hopefully we'll end up using this shoot. But just in case everything doesn't flow as well as I, you know, it's flowing in my head as well as the notes that I've taken and things that laid out, I'll probably end up reshooting this if it doesn't work out well enough, okay? And just to let you know, this is sort of our initial little intro video, there will be a description, there will be a link to when we actually start to shoot in the description of this video. I should have mentioned this at the beginning, right? But basically these are the two angles that we're going to use to shoot this video, okay? So let me take this off, and this is the angle that we're using. I have, let me give you the layout of the land, because one of the reasons I'm making these videos as well is because people haven't been asking me how I end up creating content, and you know, I've had a couple of people that are working with other students ask me how I'm doing this, and throughout the years I've had people ask me, you know, what type of mic I'm using, what type of gear and stuff I'm using, what type of relating I'm using. So I thought this would be an amazing opportunity to share that information as well, just in case anyone wants to create content just to make life easier for them, right? So this is what we have right now. I have my mic set up here that we're doing the live stream from. I'm going to be using a lapel mic that I'm going to be recording sound on, an external recording device, very cheap, like this mic cost me like 15 bucks US. This thing about a few years ago cost me like 100 bucks, it's more, it was more than the high end one, and it's already glitchy, so I have to tape it down when I record it, but it's, you know, the gear doesn't cost that much, okay? I do have an HD camera that cost me a few hundred bucks to get, okay, and that's set up here, and I got this thing set up on a tripod, I got things tied down, and I have one camera set up here that is shooting the angle that we're seeing in this corner right here, right? If I change this view. So this guy right here, okay, that's the camera coming from here, and this is the camera that have Jerry rigged with painting tape on another tripod that I have, this is another tripod that I have. I just took the top off of it, hooked it on to this tripod, and I have that hanging, and that's the view that we're seeing here, okay, which is going to be sort of mimicking the view that we're getting from the HD camera, okay. Apologies for the long intro to this video, and nice set up, thanks brother, and people, and I've set up the chat, obviously the chat's popping up, so I basically, you know, try to fine tune things that I'm able to do everything in one shot, right? So what we'll do, we'll spend a little bit of time just saying hello on salutations and stuff like this, and we'll do the probably after the shoot, we'll come back and do a little chit chat after the shoot, if you guys like mod, how the message for okay, that guy's going to be bad, the production quality has been rapidly evolving each stream, I love it, thanks man, thank you, I'm trying my best anyway. Oh man, how did we do, usually I like having at least one mod here, hello Spamalot, how are you doing? Until we get some mods, I'm gonna, because auto mod is, it's nice, is grabbing some, okay cool, I just ended up banning someone because they're, you know, the troll factory people, hello from Norway, hello from Canada, salutations, salutations, so we'll see what happens, I might, if we end up getting trolls and stuff like this, posting comments, and if we don't get any mods coming in, greetings from Turkey, hello Turkey, how are you doing? I know some Turkish words, what I might do is get rid of the chat in the view that we have here, so you won't see the chat appearing on this side, well we'll see how that goes, I might just leave it because the trolls end up coming and going, it's sort of like a gust of wind, it comes in, so how are we doing for time, we're about 11 minutes in, and oh yeah, let me, we did go through all the intro, the playlist and stuff, yep, I see those, and by the way on Saturday, what we're going to be doing, Saturday evening, we're going to be doing, thanks a lot for some spam a lot, I appreciate it, and on Saturday what we're going to be doing, we're going to be talking cryptocurrencies, hi Raze, how are you doing, Raze, what we're going to be doing is talking about cryptocurrencies, and again this is going to be a setup that we're going to do in another room, and I'm sort of experimenting with a little bit of lighting, and the setup I'm going to try to do for that video is going to be sort of along the same setup that we did for the finance videos, but it's going to be doing sunset and dusk, so there's a very limited time frame that we have, but the lighting is nice, it sort of gets darker and darker, so I'm going to set up some artificial lights as well, and hopefully capture those during the stream, so we'll see how that goes, and again all of this, some of these might be just test run shoot, we might not end up using this, you've clearly worked very hard over the last 10 years on YouTube, you deserve it, thank you very much man, I have, it's been fun doing it, wow what a learning process it has been, absolutely fantastic, really it's been an amazing learning career, I can't even think, imagine of doing something else, right, just the payback, the reward on a feel-good basis has been phenomenal, priceless, priceless, okay, so let's check it out, we don't have any mods here yet, so I think we'll keep the chat on, I don't think, we've got auto mod going and whatnot, so we're not getting too any bad text coming up, but I'll check the computer every now and then, okay, Jules, Jules, the cheers, thanks for the cheers brother, fun, let's check this out, that stuff is popping up, that stuff is popping up, so what do you guys say, should we do this, I gotta set up my recorder, and what I do with this is, I don't like setting it up before them because I do use tape, so I don't want too much pressure to be on it, so I basically throw the thing in, right, and I take a little bit of masking tape, just lock it up, let me show you, I pull it a little bit from here, right, just to make sure there's enough pressure on the connection in the top, because it's gotten a little loose, and if I don't do this, I get ticking sounds in the recording until the power might go into here, and I have to deal with that a little bit before I figured out what the problem was, I was almost on my way of buying some more equipment, Art Jules, how are you doing Chichu, for sharing time with grandma, love them again, thanks, it was fantastic, she kicked my ass, she kicked my ass, Archers, how do you feel about, how do you feel about, you don't know obligation, you don't have to say yes, how do you feel about becoming a mod on Twitch, again no obligation, since there's no mods here right now, and no obligation of staying really, for any length of time, I know it's a little bit of responsibility, I don't really want to make it a more, feel obliged to doing this type of stuff, so if you're okay with it, and I just usually turn this sucker on, it gives me a little thing, and a little bit of power mic has a little thing here that I've got to turn on, right, let me turn this guy on too, he hasn't replied yet, so might leave it as that, I would love to, just tell me what I have to do, no problem, you know what, I'll just do, and did it work, oh I misspelled your name, okay, you're a mod now, so you're gonna have a little sword up here by your name, and basically, I don't know, if I see, there's timeout function on chat, and there's a ban function, I just banned someone, because they were just blatant, like it was, it was like a two-year-old trod, right, it wasn't even two-year-old, it was like whatever it was, right, hey chichou, I made it, I hope it's not over, no we're just starting, we're just starting, we got a new mod, thank you, thank you brother, appreciate it, it's not a, you know, there's other mods, they're very helpful, there's no one here right now, the timing is wacko I guess, but it's an easy task, and no obligation, you can leave, come, decide to deal with people or not deal with people, okay, okay guys, so I got the set up, this is on, I got my camera on, I'm going to change the view, we'll keep the chat going, thank you Archers, Archers, okay, so let me do our little thing, and I'm not going to do any pop-up videos or anything, we're doing the live stream, I'm going to try to do all that in the editing of the video, and again, this is the first try at this, that's why staggered the streams, the next one is going to be saturday instead of tomorrow, because that way, if I don't like to shoot the way it's turning out, I'm going to redo it, okay, without live streaming, that way I have less to deal with, hello question 67, bro, captain grandpa 69, we'll go, we'll go, are we just starting, we are just starting, I'm about to change the angles, okay, and you'll find out what this video was about, I guess when we start shooting it, okay, here's the angles that we're going to use, and what I'm going to do is, I'm just going to lift the chair out that way, it's not too noisy, let me adjust myself, lock myself in, and I'll check the chat, chat, as often as I can, okay, let's set this up, where are you from, my brother, ancestry Armenian, I guess I'll start here, ancestry Armenian, born in Iran, most of my life in Canada, west coast, let's try this out, okay guys, let's try this out, so we're doing it for time, because 20 minutes to get this, so let me turn on the sound, make sure the sound's going, let's turn on the sky too, test, test, one, two, three, so we'll lock this guy up, turn on the camera, test, test, one, two, three, and what I do, I usually lock up the cord of the recorder as well, okay, that's good, apologies about the computer sound by the way, at some point we'll try to get rid of the humming of this computer sound, hopefully the lapel mic is not picking up too much, I can filter that out in the recordings, areas clear, areas clear, okay we'll do it lightly, so it's not too loud, this is Chichol, welcome to my channel, what I thought we'd do in this video is continue our discussion regarding how to study, and this is basically something sort of a playlist, the project we started a while ago, we're just trying to center things, hi everyone, this is Chichol, welcome to my channel, what I thought we'd do in this video is continue our discussion regarding how to study, basically if you recall we've put together a playlist talking about a few different things, a few different tips, sharing with you guys a few different tips that I have regarding studying, regarding learning something new, and if you recall what we've done is basically in the first video what we talked about is we sort of have to ask ourselves why it is that we're trying to study something, and we sort of, I did a sort of a little discussion on you know the perspective you can use on studying that you can either decide to hate what you're doing, or slowly try to realize that it is something that you need to do and sort of move towards loving what it is that you're doing, and that helps you retain the information a lot better, right, and then after that what we did, we put a second video talking about that it's usually a better idea to sit down and do long sessions, long steady sessions is sort of a lot of short ones, a lot of short ones are good for reviewing content, refreshing yourself, but if you're learning something new it's a better idea to do longer sessions, right, and from there we sort of went on into tip number three is basically talking about that it might be a good idea just to you know find your happy space, right, maybe sitting behind the table in it you know in a chair upright, studying what it is that you're studying, or going out to the park, going out to the beach, going for a walk if you want to recite something, memorize something, so basically be comfortable where you are, because if you're comfortable happy about where you are doing the work whatever it is that you're doing, the the odds are you probably retain that information and learn much faster, right, and what we did in the fourth video was basically tip number four, we talked about one of the best things you can do is set yourself up with a schedule and create a to-do list and you know start knocking things off, right, and if possible basically create a to-do list that has your needs and your wants and hopefully overlap those things and try to do a few things in one goal, right, basically layering your work and what's going to happen slowly you end up finding out that you end up getting a lot done, right, and then for tip number five basically what we did was take a look at on how we can read a textbook, right, and that's one thing that I found out with a lot of my students is you know they're given textbooks in school but a lot of them don't really appreciate, don't really know how to use the textbook, right, how to read a textbook, right, and then after that what we did was basically talk about when you're doing algebra specifically if you get some kind of problem in algebra there's a certain method to solving certain types of problems, right, so we talked about that it's a pretty good idea to be able to recognize the type of problem you're getting and familiarize yourself with the pattern required to solve that problem, right, get a visual of how to go about solving that problem and I thought what we do in this video is continue on with that discussion specifically overlaying this overlapping this with the fifth video we put out regarding on how to read a textbook because when you're doing what you're doing when you're reading a textbook is you're usually trying to take notes and we talked about that a little bit in that video where you can take notes either on the side or in the textbook itself highlighting things, right, but one of the things you can do is take a take notes in a notebook, right, so I thought what we'd do is take a look at some of the notebooks I've used over the years and I brought out basically six notebooks here okay just to show you guys but what we're gonna do is we're gonna flip through these two time allowing, right, but I have different types of notebooks that I use in different places sometimes I'm you know I want to be mobile so I don't carry the bigger larger textbooks sometimes I carry smaller textbooks with me sometimes I carry pieces of paper you know take a piece of paper and throw in your pocket with a pen if you're you know if you want to be mobile right so there's a lot of different ways that you can take notes taking notes is very personal and if you go online you'll find out that you know there's a whole bunch of different you know different things that people recommend on what the best practice is to take notes okay some people they sit there I mean this is one piece of paper that I have and that's sort of mobile for me to travel with right so and I usually like using 11 by 17 paper right large sheets of paper because I can fold them like this and if you're walking you don't have a table if you you know can't lean on something to write something these work out fine because they're thick enough that you can write on put pressure on right so you can sit there and go cheat you can write on it right and one thing you'll do is if you notice if you do a little bit of searching on what the best practice is on how to take it you know how to take notes you'll find out that different people recommend different things right some people say you know take notes in bullet form basically like this I'm not sure if this is coming out nicely or not let's see if we have a dark thicker pen here no we do it right here check this out nice so some people say basically you know to take point form like this and you know make titles make sections you know divide these things out like this and you'll see some of the stuff in the notes that I want to show you some people say basically if you're doing comparison you know create tables and write down notes if you're comparing things and use sort of bullet format when you're doing this as well right so you can break down your page in this format some people say there's some kind of standards that I did a search for when I was looking to see you know what else I could share with you guys some people say you know create you know this format which I've never used myself where you put basically a label here where you put basically a topic here whatever little specific notes that you have here when you're reviewing books and what not you can take your notes here and then over here you can post questions or you can talk about key issues right and then what you can do is summarize your information here right sometimes you end up taking notes where you have something centralized and you're feeding information into that or feeding out of that right if you're trying to understand a certain type of concept and we've done a little bit of this in some of the math videos we've talked about and you know you can put point form into these things so it's taking notes is extremely personal I had to think about this a lot when you know I was trying to share this information on how to take what some of the best note taking practices are and you can you know you can do a little search online and figure out for yourself what works best for you are you visual do you like flow charts do you like the table format like this which you can write a lot of notes here sort of in point form and then associate that with questions you might have or key points you might have do you like summaries at the end of the page do you like everything to be organized and tables and point forms and stuff like this right so taking notes is extremely personal and the best way to learn how to take notes is to start practicing start trying things out if you haven't done so before okay so I thought what we'd do instead of talking about all these different versions of taking notes that you can use I thought what we do is basically show you some of the notes that have taken over the years right and right now I have you know six book slip booklets here that we have I'm going to flip through two and I'm going to show you a couple things in these guys as well and one thing in this because this bottom one I just started right and just so you know this is just six of the notebooks I have there's three of them they're still open three of these are full up right but I need some information that I've put in here for some of the videos in the context we're creating right and I do have additional videos I have a couple of dozen of the additional textbooks I have a couple of dozen of these notebooks that I have that I've used over the years to create content to learn stuff or whatnot right and it's up to you how many textbooks you're comfortable as having floats for me I have this one


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I believe Doran fights jones to 299 Damn terry walker kessler rookie at 49 nice on their jazz world travelers yokech There you go nuggets jalen williams to 199 Matherin rookie base last box here of the break Yeah, they are nice definitely an upgrade from last year's recon too It was the first year product last year and brought it back and definitely upgraded it Rock the rim palo rookie uh hollow brannon John stockton top of the charts uh jovich john the rookie to 299 heat jane hardy rookie Jane ivy rookie we've got the 99 tyler hero keegan murray rookie Rock the rim zion we've got the 299 cj mccollom a vector james harden Laveron hollow nice kelly ubrey jr called the excellence that is going to be number 299 hornets again ladel rookie base Vector rookie jebari smith jr rookie red 199 dayland terry Call him out there for the bulls Halliburton we've got hollow shake milton x auto up to 149 rookie malachi brannon for the spurs Like westley rookie All right eason at 299 scotty barns Couple packs left and we'll do a Cade future legends to 199 jada mcdanos Just money dang the 299 derrick rose Tatum all right one second. We'll do a recap here Thank you We had our ssp hollow dots jalen sucks for the magic um spurs brannum jazz walker kesler rafters colloco kelly ubrey jr hornets bucks brookalopas suns cameron paint Lakers gail goodrich supersonics go to the thunder jack sikma We had uh hornets glenn rice calves redemption isaam obli gold to 10 I'll be topping for the nicks on the desing for greatness redemption a Ricky jersey out of the 99 wendelmore jr teawolfs And our magic card is going to be a gold all systems go 4 of 10 jason tatum for the cel ticks All right, that'll do it for 27. We got 28 coming up shortly. Thanks y'all


Why no contact is important with a narcissist. No contact is very important. It will help you to heal from the abuse and it may also make them desire you again. No contact is very extreme. It means zero contact at all. No seeing them. No texting or DMs. No phone calls. No looking at their social media. No looking at old pictures. So you do not communicate with them or see them. You do not know what they're doing where they are. It's extreme but it works very well when you are trying to heal. Because when you're not in contact with them, when you're not seeing what they're doing, you are creating less and less memories of them.  So this is the power of no contact. Because the further away you can go from the point of the last contact, the less memory you have of them and even the memories that you used to have become difficult for you to perceive and remember. Because a lot of time has passed. So you won't remember everything you did together. You won't remember who they are as a person. And you may not even remember what they look like. Which is why no contact is so important. Because a lot of the pain that you have comes from those memories. Which is why whenever you break no contact, you are reigniting that emotional pain. It becomes fresh in your head. So you shouldn't even wait for no contact to happen naturally. Just start it right now. Because then they will become less real. They will become a figment of your imagination. Because when you go no contact all you have left are the memories and the memories gradually fade away with time. So they become less real.  So they don't affect you as much. You're experiencing less anxiety and depression. You're experiencing less sadness. And it will continue to go away as the memories fade. As they become less real. No contact is one of the most difficult things that you can do after experiencing a breakup. Because for some of you it may be the exact opposite of what you want. You may want to communicate with them. You may want to get back with them. You may want to see what they're doing. You may want to see what they're posting on social media. You may want to see if there was someone else. Or if they're having fun. Will they text you back? Can you get them back? So it may not be what you want. It may be difficult. It may be painful. Because it's like an addiction. It's like coming off a drug.  The feel good hormones. You felt really good when you were with them. And maybe you wanted more of that. But now that you're going no contact, it's like you're experiencing withdrawal. So this person is the drug. And it may be painful. But it works very well. It is the number one way and the fastest way to get over someone. It is very important if you want to heal fast and if you want to move on. But maybe you don't want to move on. Maybe you don't want to give up on them. And for those of you who are still on that stage, I wish you luck. Because there is nothing I can say to convince you. You have your own situation. But going no contact may also help you to get them back. But I don't encourage you to do that. If you broke up there is a reason why you ended. There was a problem.  When there's really no point in doing that. Because there are so many other people out there. People who may be better for you. Because it can be very difficult to get them back. Especially if they have lost attraction for you. You can try going no contact. So that they won't remember why they lost attraction for you. And then you can get them back. After you have learned why you weren't attracted them in the first place. Once you have worked on things in your life. Once you have developed yourself or whatever it was in your situation. You can then come back as a more attractive version of yourself. And you have a better chance. But they may still see you as an attractive. And then there's not much you can do. Which is why you shouldn't really waste your time.  And find people who are going to see you as attractive.  Thank you for watching. If you found this video helpful please give it a thumbs up. Share your thoughts in the comment section. Hit the subscribe button to receive the notifications. If you would like to support the channel. You can donate at paypal.me slash NARC Survivor. You can book up one on one with me on my website. It's NARC Survivor to Cody UK. Thank you for watching and I'll talk to you soon.


This is Orson Welles, speaking from London, the Black Museum. Here in the grim stone structure on the Thames, which houses Scotland Yard, is a warehouse of homicides. For everyday objects, a magazine, a cigarette lighter, a student's lamp, a paper weight, all are touched by murder. It's a letter. It's a familiar object handwritten with a good bond paper, no imprint on the top, merely a date, a simple single initial for the signature. Do you notice the same thing about this letter that I do, sir? Rather a well-formed handwriting? More than that. This letter was written by an educated person, a very well-educated person, but for what a purpose? Well, today that letter can be seen in the Black Museum. From the annals of the Criminal Investigation Department of the London Police, we bring you the dramatic stories of the crimes recorded by the objects in Scotland Yard's gallery of death. The Black Museum. Scotland Yard's Museum was murdered. He asked him, third, in this place are countless memories, represented by the objects he showed in his cabinet. Memories of terror, horror and the night of the ultimate cruelty between man and man, the killing of one human being by the man. Yes, here lies death. In serious endless ranks, pitiful instruments, not only guns and knives and poisons and the cords of the garages, but the simple things, spoons and cups and even, yes, here, for instance, is a baby's pacifier, complete with the ivory ring. Well, it was dropped in a bedroom. It led to a woman who was a nurse. Dropped in a bedroom, it took that woman up to 13 steps to Hangen's Noose. Here's the letter. The letter, I told you about. The letter of today's story. This one begins innocently enough in a bank as a man steps to a teller's window. Will you cash this for me, please? Do we know, sir? I have an account here. You can check the signature. Yes, sir. That'll take just a moment. It's so normal, so much in the ordinary course of daily business. The cashier goes to the file, compares the signature and the check with that on file, returns to his wicket. Everything seems to be in order, sir. How do you wish the money? Two fives, the rest in one pound notes. Very well. Very well, sir. If you'll count. The customer counts the bills, nods that they come to the proper amount and walks away out of the bank. A week or so later in the office of the manager of that bank. Of course, we understand how you feel, Mr. Holt. The cashier in question will be here in just a moment. One would expect a bank to protect a deposit with more care. Three forged checks, each one successively larger. Apparently the forger felt himself safer each time. Apparently. If I hadn't requested my statement and the voucher ahead of time this month, this might have gone on almost indefinitely. Mr. Holt drumps his fingers angrily on the manager's desk. Both men sit silently, awaiting the arrival of the cashier. You sent for me, sir? Yes, Hollingsworth. Your initials are on these three vouchers. Do you remember the men who cashed these? Yes, sir. A quiet thought. Very dark. Single on the tallish side. Nothing at all like the gentleman sitting here. Oh, not at all. Ah, I see. Oh, this gentleman is Mr. Holt. But if I compare the signatures, sir, our usual routine. Is this a case for the police? It certainly is. And I intend to feed with that the police find the perpetrator of this forgery. Forgery. An apparently quite a clever job of it. After all, the cashier did compare the signatures and the cashier was honored. No question about that. What then did Scotland Yard have to say about it? May I ask, Mr. Holt, if you've written any letters recently to anyone you don't know? I'm a solicitor, Inspector. I have a great deal of correspondence. Of course. Let me ask you something else. Have you made any debt collections within, say, the past six weeks? Well, now, let me think. Yes, it was that Mr. Arthur. He'd had a bit of a difficulty with Mr. Harry. Asked me to write a letter. A lawyer's letter, you understand, Inspector? Yes, of course. Go on, sir. I wrote the letter. Mr. Harry's paid his debt at once. About 50 pounds it was. I deducted the usual fee and remitted the balance to Mr. Arthur, that was all. But you signed the letter yourself, of course. It's not a new trick, but it's been used quite often lately. I've written him following, Inspector. That's how the forger obtained your signature to trace our copy. What? But that's... Quite simple? Yes. And the chances are that neither your Mr. Arthur, whom you saw, nor Mr. Harry's, whom you did not see, neither one of them was the forger that we've come to call him. Then you had similar cases? Many of them. And no trace of a culprit? Never a trace. Nor any link. He knows what he's doing, this fella. Clever. In a diabolical sort of way? Clever. In a diabolical sort of way. Well, you can fight this sort of cleverness with only two weapons. Patience and vigilance. Sergeant Berkey of the Yard was both patient and vigilant. Station in a bank is one of the searches for the forger. The sergeant heard. Will you cash this, please? The name is Forsythe. Big pardon? Aren't you James Olsey? My name is Forsythe. Sorry, I saw you identified in the Mason case. Your name is Olsey. I'll have to ask you to come with me. The sergeant took Mr. Halsey to the yard. There, Inspector Dodson proceeded to the questioning. You, that check, was a forgery, didn't you, Halsey? No, sir, I didn't. I see. You were just doing a busy man of favor, running to the bank to catch a check for him. That's it. Exactly right, Inspector. He promised me half a quid. He did for me trouble. I can hardly believe that. You, with your record, trust it like that. Some folks trust me? No doubt. Any questions, Sergeant? Yes, sir. Look here, Olsey. Where were you supposed to deliver the money? Carter and Company Limited. Queensbury Building to Mr. Forsythe. Same name as was on that check. That's all I know. Except I'm out half a quid and in trouble besides. No, you sergeant. There'll be no besides of Carter and Company. Let this fellow go. He's telling the truth for once. The man we want is the forger. Another blank. No link to the man whose mind was planning all this cleverness. Of course, they did learn one more fact about his operation. Just before we close the file, I think we might check up and see if we can learn anything from the real Mr. Forsythe. I'm a police officer. My credentials, ma'am. Oh, I expect you wanted me, my husband. Well, if you please ma'am, we're making a few inquiries. Yes, come in. Thank you. We've had nothing but visits from the police ever since this forwarded your business. As if it wasn't bad enough already with a burglary in its last month and all that. What was that? A burglary, did you say? That's right. There's a policeman for you there. Oh, good evening. What can I do to help you? Oh, I think your wife was already supplied the answer to the question I was going to ask you, Mr. Forsythe. I understand you had a burglary last month. That's right, but there was nothing much stolen, except you'd take it. Nothing valuable. Oh, anything else? Why, yes. Don't remember there. They took your ticket. Oh, yes, yes. Rather silly things, you know. No, sir. Not so silly as you'd think. Oh, here are the particulars, sir. Thank you. Have you compared them with the information we have already on the forgery case? Yes, sir. The check that Forsythe tried to cash came from the stolen book. Who was this forger? This mind which covered all trails to itself. Somewhere, somehow, the correct thread which would lead to the center of his web must be picked up somewhere. I believe some money has been placed in my credit here for my bank in London. The name is Harrison. Charles Harrison. I'll see you, Mr. Harrison. Just a moment. You know how this is done, of course. You deposit money in one bank in, say, London. Notice the draft is sent at the depositors' request to a branch of the same bank in another city. You arrive in that city, identify yourself, receive your money. Actually, it's a fair amount too large to travel with. How much is this draft, Mr. Wilson? Two hundred and fifty pounds. Yeah, that's correct. It was deposited in our London office by Mr. Harris Thompson. That's right. With instructions to pay to him in person. I'm here. Wish identification, I have it. But you're Mr. Harrison. Charles Harrison. You said so a moment ago. I'm...Harris Thompson. I see. Perhaps the London branch made a mistake. I'll get in touch with them and come back tomorrow. Sorry to have bothered you. I caught your signal, Bartlett. There's something wrong. He came out the door, gave me two different names while he was trying to collect on his class. I'm kind of swindled. I can't say so. The order came down from London in perfectly good order. There are two hundred and fifty pounds up there. It's a bit strange. And he behaved oddly, gave his name to Harrison. It's quite simple. Quite simple, really. Money had been deposited in London. The man who was to draw it in Yarmouth would thereby acquire the appearance and reputation of wealth and honesty. When he returned with a new forage draft, it would be honored. He'd ski. But the fellow mixed up the name. The Yarmouth Bank reported to the Yard. Dr. Dodson came calling. We'll get out of pickup order. It might be well worth our while to talk with this Harrison Thompson, whatever his name is. Yes? There's Mr. Harris Thompson live here. What name? No, just live here. Oh, that's a pity. I had something for him. What was that? Could you leave it? Well, no, I've got to give it to him in person. Confidential, you see. Oh, well, wait a minute. Yes? What do you want? Are you Mr. Harris Thompson? Who are you? Never mind who I am, Mr. Harris Thompson. I have a warrant for your arrest. My name isn't Harris Thompson. That's something we know already, Mr. Rafe. All right, Rafe, you took yourself. You know that now. Stop it, Rafe. Your fingerprints are in file and criminal record. We know your name. My name is Harris Thompson. He'll go a lot easier with you if you admit the truth. My name is Harris Thompson. That's all you'll say? My name is... All right, we've heard it before. Lock him up, Sergeant. The charge will be attempted fraud and last. Come along, Rafe. With Rafe, Harrison Thompson, safely away in the armist jail, he'll visit the man's lodging. I must say, Inspector, when you search a place, you are quite thorough. Just a routine, sir. Does this make any sense to you? Dear friend, there is no doubt your error at the bank while understandable was quite grave. However, I expect to rectify it shortly. The bank has requested that Mr. Thompson come there personally to sign a new bit of paper giving Mr. Harrison permission to withdraw the money in Yarmouth. I will explain later exactly what I want you to do. In the meanwhile, do not come up to London. Caution has always been and always will be my what-word. Trust me sincerely in your jail while this fellow is describing our regular procedure where identification is in doubt. I see. Do you notice the same thing about this letter that I do, sir? Rather a well-formed handwriting. More than that, this letter was written by an educated person. A very well-educated person. But for what purpose? Yes, the phrasing is simple, but the words he uses it's a little difficult to understand, isn't it? Why someone with education would involve himself in something like this? Well, when we find Jay, we may have an answer for that. In the meantime, I think we may have our first direct link to the forger.  In the letter, signs simply Jay told nothing new. The manner and style of its writing told many things. This Jay, possibly the long-sought forger was a man of education and intelligence. A shadow figure using many other men to further his own designs. Seemed a kind of devil. But within a very few days they learned he was at least a man. So my cousin Rafe is in trouble again. And we would like to know the occasion of his visiting you. I haven't seen him in ten years. My own aunt's son, and not in ten years. Most of which he spent commuting back and forth in and out of prison. Why do you suppose he turned up now? He wanted something. First I thought he turned a new leaf, but he wanted something, a convenience. Taking a room in Yarmouth. Would I, he says, receive his mail for him. And you did? Yes, Inspector, I did. A friend came and asked for all his mail. His friend? Yes, sir. And how a man like that came to be friends with Rafe, I'll never understand. Well-dressed, nice-looking and with a real refined manner. Could you describe this man, Mrs. Webster? I had a good look at him. Even talked to him. Fair as she was. Brown hair, nice blue eyes. About, well, my husband's size and his price was eight. Ways about a hundred and seventy pounds. And our wager, his hands, never held a pick or shovel. The second link. A description. Apparently a man of some means. Not particularly individualized, of course, but still he was someone who could identify this J when he'd been found. As for Rafe, his fate was settled quickly.  Have you anything to say that your sentence is pronounced? Not far, Your Lordship. Your mind's made up. Nothing I will say can change it. Very well. As you seem to be the dupe of someone with a great deal more intelligence than yourself, I've been tempted to lighten your punishment. However, your intransigent attitude toward the law enforcement officers in this case, your attitude in court and your past record removed all such temptations. You are about to be committed to prison for the maximum time the law allows. Twenty years hard labor. That is all. An underling, a dupe, went to prison. Shortly after his arrival there, Dartmoor, Rafe had a visitor in his cell. Surprised, Rafe? Only if you were to be my cellmate. Hardly that. But I may have the key which will unlock that door before you expect. I make no deals with coppers. Twenty years is a long time. What of it? In fact, twenty years may be a life sentence for you. Nothing I can do about it, isn't there? I think you know exactly what you can do about it. I don't talk. Your friend, Jay, didn't help you much in court, did he? Why should he? I don't think you owe him anything. Chances are he had the lion's share of all your little dealings and now he's free to go right on while you are in here. Think about it, Rafe. If you change your mind... Race thought about it. To a point, perhaps. But the cold, bleak winter, Dartmouth was beyond that point. At least for Rafe. All right, Inspector. But what's in it for me? I think your sentence will be considerably reduced. You were convicted and three can't, Rafe. The time for each might be made to run concurrently instead of consecutively, without too much difficulty. Is it a deal? I can't promise. You know how such things are, Rafe. All right, I'll chance it. I'll never get him otherwise. He's too smart. He's a lawyer. What? That's right. Knows all the ins and outs he does. Laughs all the time when another fella's being fooled. He's laughing at me right now. You've seen him, then? I've seen him. What's his name? Or don't you know? Oh, I know all right. But he doesn't know. I found it out. Followed him home one night at his name on his doorbell. I can be bright at times myself. Yes? Mrs. Seaforth? Mrs. Joseph Seaforth? Is your husband at home? I'm sorry, no. Would you care to leave your names? We're from the Scotland Yard, madam. We have a warrant for your husband's arrest. Arrest? Joe? But what can he have done? That's a long story, ma'am. It's taken us quite some time to track him this far. When do you expect him back? That's it, sir. I don't know. He went out of town on business a week ago. I haven't heard from him since.  Gone. Joseph Seaforth. The forger disappeared. But there are certain rules of thumb the police follow in situations like this. They know what happens when the wanted notices appear in the post offices all over the country. Now, remember, I want every lead that comes in followed through. We're dealing with a very tricky customer and every piece of information, however small, may be helpful. Yes, I knew him all right. He used to come into the bar for a drink often enough. He was a real gentleman. Distinguished looking. Oh, have you seen him recently? No, I haven't seen him for months. That's his face all right. Recognized it anywhere. Took a room at our house for a couple of months. Not to be sure much of him. When did he leave? About six months ago. And you haven't seen him since? No. I know so far well, I'm confident that somewhere, sometime, somebody who's seen that wanted notice is going to meet up with Seaforth again. Hello there, Mr. Seaforth. But my name's not Seaforth. It's Sander. It's Seaforth, all right. And mine's Olsey. Jack Olsey. One of the fellas you put in there got into trouble like you got Ralph Martin into trouble. I'd appreciate it if that were... Don't waste your breath. Your picture's up, see? And a right good likeness it is, too. Oh. All right. I am Joseph Seaforth. And now that you know, how do you like to make some money with me? Money? How? I have a chick. It's a good one. Will you cash it for me? What kind of knock do you think I am? Once burnt, twice shy. That's me every time. We've reason to believe, Olsey, that you've seen Seaforth. What if I haven't, Inspector? We want to know where. Why should I tell you? I would if I were you.  All right, I saw him in a pub in Whitechapel. He hangs about down there a lot, I hear? Pass the word, Sergeant. We know Seaforth in Whitechapel somewhere. Circulate his description to all stations. And Sergeant? Yes, sir. Put the pigeons onto it, Sergeant. They'll know a lot more about him a lot faster than we will. Seaforth seems to frequent two places more than others, Inspector. The dancing bear in the monument. Well, he's getting a trifle careless, isn't he? With all his cleverness, he ought to have known better than that. The search had narrowed now. Two pubs in Whitechapel. The Inspector and Sergeant Berkey dropped in at the dancing bear for a quiet pint. Do this again, will you, landlord? Very well, sir. We seem to be drawing a blank here, Inspector. So far, yes. We'll wait a bit. There you are. Well, there you are. Thank you, sir. By the way, we happen to be waiting for a fella. Perhaps you know him. His name is Seaforth. Never heard of him. We don't ask names in here. One man's money is as good as another. As long as he don't cause trouble, that's the only way to stay in business. The Inspector and the Sergeant finished the rave. They lingered briefly then. All right, Sergeant. We'll go now. They left. Outside the door, the Inspector turned back. Watch the landlord, Sergeant, through the window. I see him, sir. He's heading for the back room. Come along, Sergeant, before our man gets out of the back door. Come on, Dawson. On the right-hand side. Good enough. And take. I'll be on my way. Oh, are you Mr. Seaforth? You're barking up the wrong tree, couple. This man's name is Sanders. Stay out of this, landlord. If you want to stay in business. My name is Sanders. And if you are the police, it's hardly necessary for you to molest decent citizens. It's no good, Seaforth. I think you know that. We have a warrant, and your fingerprints from your own apartment. All right, Seaforth. It's finished now. Perhaps one day you'll tell us why you did it. The law can be very dull. When you know it and turn it on itself, they're excited to the sort. Perhaps one day you'll tell me how you picked up the proper thread. It doesn't matter very much at the moment. And the silent witness to that whole story is today in the Black Museum. Orson Welles will be back with you in just a moment. The trial of Joseph Seaforth was swift. Once a much strange incident did occur strange in the light of the man's background previous experience. Throughout the trial, he made no effort to defend himself. He seemed quite ready to accept whatever punishment was determined. And then, as the judge was about to pronounce sentence, Seaforth requested the record of his case. He wished, he said, to enter objections to what he felt was inadmissible evidence. The judge denied the request on the grounds that the objection should have been made before the verdict was announced. So Joseph Seaforth went to prison for 20 years. And it was never determined why the lawyer in him awoke only when it was too late. And now until next time, till we meet in the same place and I tell you another story about the Black Museum, I remain as always obediently yours.