All right, Merhaba. So this is a great pleasure to be here. It's truly interesting to see, it's Chalk Güzel, so to speak, to see all of you here talking about the future. Thanks very much for the invitation to Ufuk Tarhan. The name is the story, the horizon. Thanks very much to the university for hosting this event. It's a really great pleasure to be here. I've been to Turkey many times in the past. The first time when I was 19, I spent six weeks in Ceshmer, which that was a long time ago. You know, I'm obviously a little bit older now, but it's always a great pleasure to be here and to see what's happening in Turkey. So, first of all, I want to encourage you, I think in going forward from today, every day that you spend at work or whatever else you're doing, 5% of that day should be a future day. 5% of your time should be spent about thinking about the future. You know, one of my clients is Google and they have a rule that 10% of your time has to be spent on new projects. And if you don't spend 10% of your time on things that have nothing to do with your work, you get fired. Many of the companies that I work with, you spend 5% of your time on things that are not for work, you get fired. So, this is something to think about. Spend some time every day talking and thinking about the future and what's coming up. You know, in my work we have a motto, my company is called the Futures Agency, we're in Switzerland. We have a very simple motto and it wasn't raining when Noah built the Ark. And this is so true for so many of our clients. Is that they're currently doing well, they're not doing bad, but five years into the future, it's very likely that half of their business will come from things that don't even exist today. So, I have two kids, you probably have kids, some of you, when I look at my kids, I can safely say that my younger son is probably going to have a job that is not even invented yet. And when you think about this, you have to think about the future in a different way, you have to think about it in a way like, you know, this drawing that I use, this illustration, I'll bring it down a very complex environment to a simple point. That's kind of what I do in my foresight. Also, I have a method of doing this by, as I'm moving back from the future side, I try to go into the future and come back, five years into the future, and then decide what the future is. And that's not what I've told them to do, that's what I used to be a musician of the future. When I work in the digital music sector, I told them that the company is about the internet. That's that basic thing you can download without playing. Because, you know, that's the internet. That's the computer tools that make companies. So you have to look at the future and think about how you make money in order to use this new system. And you're told that because technology is a problem, technology is what we call an environment.  But very important to look at the future, think about the future and have it by the first. And then come back today and not go from today into the future because it's always going to be the same thing that's going on. Because it's a very important Chinese saying that if you want to know about the future, I'll be true to you. Why is that so true? Because it's always going to be the end of the road. You think about how to fulfill a role and to be the executive or how to monetize, make money, you don't think about that play. So we need to spend more time playing. Because if we don't do this, we don't discover what the future is. It's the very important part of the world.  I'll be fine. I'll start there. But basically, the most important part I want to make as part of my conversation is that we're today living in the world through where machines and technology is creating a handshake for us every single day and getting used to it every minute. If you have seen the movie, Her, the backjounds movie, you fall in love with the awful ideas that don't happen, not with our tech. Maybe the kids are in love with the mobile devices. So every day we have this oval lab for fishing to do what we do. And the future has a tremendous cash flow there on the mobile lab. It's our number one opportunity. And that's our challenge. Because one thing we don't want is that we have to become more like a machine. So we can learn from the world of things. And there is a specific danger, obviously, which I'll show you shortly. But if you're looking at things like environment, there are estimations saying that we use connections to the global system. So that's the traffic light. Connecting anything to the web to make it safe for the system to be able to connect to the cloud. By using the cloud technology as a result, you're getting what we are saying, right? I mean, pointing. This is a tremendous possible opportunity. And it's the time that the doctors are now having to do giant dots of paper cases on the other side of the page. Think about the changes that they took to their role as if you could learn from one line in each thing. You could learn online. You don't have a degree, but you'll get a job for the internet company to take the career over. At least for now. And then you have digital money. We imagine that this is going to do to the banks and the companies. I don't know if it's going to be bitcoin or not, probably not. But this will be the circuit. It can be a sort of a security cash. Except if we're worried about privacy.  So that's an example. You know what's happening today because all of our data is going out to the internet. If we think we do everything where we are, everything we do, everything we share, everything we like, there's a saying in American fairs that Google knows you're better than Google or why. And it's important to talk about Google for safety. Because Google, if you use Google for safety, and you've been locked in, you're not like a citizen of Google. And they know everything. And they know everything. They know everything. So now we're looking at this digital universe that we're looking at a global shift from physical to digital. We're looking at this global shift because now all of a sudden everything they're looking at is digital. So as the sound, but should you understand the whole vector and the technical of the future will be based on a digital problem. What was the problem? So that's going to change our entire economy. How would you do it? Now we can already act in medical devices. You have the pace, you know. Somebody can find a way to get this stuff out of Google. We have a self-driving car that Google and I think somebody can break into that car. They can break into the car and lock you in there. The best of the best. You guys are free. So all of a sudden there's going to be a lot of digital environment. It is all going to be possible in the future. I mean, but I start using the computer. You have to type. Then you have to figure out how to use the computer. Today, you know, I gave my mother and I said she said I'd use the computer. Can you think of it? Is the tele demostration better? She doesn't know they're different. So she can work with my computer. And the car cleaner just touched.. The interior is so deeper, which makes an issue in the future. Because if you touch it, you'll see it will get грache. We have to move around. You take brain waves, and use the waves to connect the computer to the computer. And it takes years to do the same thing. But of course there are machines that work. So a lot of these things sound like science fiction. You don't want to look at some techno-organic science fiction devices to do all those things, but they sound like science fiction. But think about it for a second. If you watch a science fiction movie, it would be like Blade Runner. It would be like a very old movie. Think of the old films, or think of the Minority Report films. This is a very important film. I will show it to you in this way. And these are really very important signs for us. All of these films are really a part of our lives in 10 years. Maybe it's a scary idea. Of course, you're not 15 years old.  I want to tell you about the tripods. Look, there were devices like this on the tripods. I think they were used to analyze your blood. At this point, they were used to analyze your blood.    Now, the drug order challenge. Look, how similar it is. And at this point, this guy is giving this guy $23 million for the tripods. And the drug order pox effect with blood You can actually make a measure of your blood. You can measure your pulse. And then, a better backup is going to be for the doctors. The later on.  And I thought you would actually work with it. But I mean, if you put this device in the market, it will be cool. It cannot be used all the time. You can take the ground on this device. But if you can take the ground on this device for 200 euros, that's tremendous. But at the same time, maybe it's not a good idea to let it do the same thing. But it could do the same thing. But it could be quite effective. And all the bad side effects, but we're still very good at exponential political power. You know, I'm not a political power. I'm a structural power.  You could be a political power. But I can sit with a tech-loan, he's not completely... I'm good at following technology, but technology really is very fast. The power that we are now all about today is all the years that they've come here. They're all the great brains of NASA and the pentagon that they've been together with you. NASA, Pentagon, and maybe 15 years ago, they were doing all the things that happened like she could not make analysis. People draw in all the pure analysis, all the questions. We're getting used to it, we're getting used to it. And every single day we lose something in our lives. And every day we get a little bit more used to it. Because with this technology, maybe our children will live up to 100 years in the future. Everything, social systems, social media. So, what's happening with medicine? What's going to happen? At this point, $7.2 trillion, but the fact that we're going to be able to fix diseases, what are they up to? I personalize that. How far away is that? Can't fix things for the future. So we're looking at from the bendable point of view that all the things that happened in the world and the chemical thing early on is a big deal. This year we want to talk about that as well. So now we have the last week of Marshall on this week, Marshall on the mobile summit. This device is a mobile device. This is a device, this Firefox device, and it's only $25. $25 is a smart phone. And there is a tablet in India that only sells for $28. A tablet. So think about it. Think about how many millions you've sold.  Think about the second what that means from this. Think about it. Think about the economic problems for education, for payingPlay, for all those systems. Think about the things on the mobile users. What's App users? I don't have to ask if anybody is a whatapp user. If you don't know what's in your phone you have to use your phone. What's app allows you to make We can send messages to each other on the internet. We have millions of them. And Facebook is taking us to incredible places. And we are talking about millions of applications that everyone is using. So you know what's going to happen next with this disruption if you're in the telecom business? You're not happy. Anybody in the telecom business? You don't like that. I don't know if there's anyone in the telecom business that you don't need to send messages to. Because nobody is sending messages to anyone. You know how much money people make when they're on the internet? Remember, when they were on the internet, they were sending messages to each other. And millions of people were getting messages from the SMEs. That money is money. That money is money. But nobody is sending messages to each other. So now we have things like automatic family, automatic telephone. There's always a call somebody. And check if they have a conversation with you. You have a conversation with you. I think that's why I'm trying to use the big program that comes down the time. And this is a view for that. Hopefully, maybe you'll figure something out with the kids that have a problem over there. I would say, I mean, it's different. Definitely a question. So I can safely summarize you. I think that if you have a long yet, if you don't know it yet, the old, classic way of doing business is done. Normally, if you continue like this, you'll be in trouble. For the music companies, the public sector, the commercial companies, the bankers, the mining companies, the energy companies, and so on. So what we have to do now in the future, or today, is to reinvent what's going to happen and how we do it. And I think that's going to be done in such a way where we are in this devil's cycle of doing business in the same old way where we have to find a way out of it. Because yes, I would grant you, in many ways, it's still working just fine. But then you can agree that pretty much in the future 98% of the business will not go fine in the same way with this day. Because it's going to be changing in the world between now and then and bring back the thing. So a few days ago, I got a tour of Turkish Airlines. I'm sure that that's a reason to be able to get into it. I will not get into this, however, and this is a hobby of mine. Do the stuff things you prefer. Just because I want to be helping people around. So Turkish Airlines has taken my tweet and I have received from all over the emails about this topic. This would have been important about that five years ago. To get any better pay attention in the first three months, you are working on a whole way. Now, we've seen it in the public, but you can't help them all. If you want to grow, then they're going to take up this concept. So I'm sure that the same goes for the things you like. There's a great work written by a friend of mine. So the Bhagavad talk like an omics. You should read it. Because it's talking about how important it is for your customers to be able to like you. So like you even if you don't pick something, this is the interesting part. They all have 47 people working on tweeters to take complaints to the product. And that's the work to send the customers things. That's the point they all does this. It's decided to be out for public discussion at the top end there. So that's like a moment in the screen. And now we're entering into all the finding information, you know, that Google is in the middle of transforming yourself into an organization or company. It's no longer about searching the web. It's about searching for us. We are the content of Google and Facebook. Because we create the metadata. So what Google is doing now is to say, okay, in the future how will we find out that we're not going to actually try to find out what we're looking for. We're going to find out what's in it. That's how to do it. We're going to find open information. We're going to look at where we're seeing, feeling, feeling and thinking. So think about what that does for just about everything. That's a big, giant brain in the sky. It's a global brain. They have a global brain project. It's amazing when you're thinking about the logo of this event. And then we have the Internet of Things. But the Internet of Things is essentially the concept of whatever we are doing as humans is not happening between machines. You see the connected traffic lights. This light was 45,000 dollars four years ago at 3750 now. Now this traffic light is green light. Connects you and filters will pick us out through the hour when you walk by. It provides internet access to make us bigger and smaller. It provides all kinds of regulated traffic. It does all these things that makes this work. I mean, apart from the fact that this is an extremely powerful technology, we could say 40% of the energy we have 75 million in connection with the risk-quality replacements of our connected lights and so that can be a part of that is also a good thing. So what happens to our personal data? What happens to our privacy? If the trash can goes that I'm all about. Big question. Now we have the horse with tags. We'll get all the people find them. And now you have the baby with tags. I don't know how you use the baby but with the manager. That's all of this. Now you even have diapers that twitter or they have when you can use the poultry feed you'll see something funny take a look. 75 billion connected everything can tell a real time everything. I can tell you this is a nightmare or in a barn I don't know which one. It's obviously built. I mean if you're a tech company or a mobile company or a marketing company you say there's many side effects but we have to think about what the facts are about. Just a question of balance. Technology doesn't allow us to say we're either all the great or all the great that we made with the red pills we killed. That's not possible. Because the reality is if you're engaging in business or anything you can't be off the internet but you can move the mountains you know take care of cows or you can be out of the country in America and maybe then you can be off the internet. So it's really a question of balance. We can not afford to use technology to get that balance because it's becoming quite just like air on the internet. So bottom line is I think for some of these issues in the digital world which is without any doubt coming upon us at mind-boggling fast speed the internet is becoming a place where all these things are becoming completely obvious. We have to be connected we have to be sustainable about that in the second and interdependent. You're not coming here 20 years ago but what the primary strategy was was to say we want to be independent so we can move in our area like Microsoft and make lots of money in people's also. Today if you ask companies what they want to do they say we don't care in the digital world they want to be in the digital world but they don't want to be completely independent completely independent that's right. You can be completely independent completely independent completely independent that's completely independent that goes for anything you can do for anything you can do and then there's these things you know the internet is maybe about to become a technology to come to a resilient learning system because of the people who are connected and that's the thing that you could do about it you could just say okay and I don't become part of it or you could do what happens this is something that we can do in general terms you know and by the way the principle of saying earlier you could say everything from this transform you go to eco everything because in the connected world we can solve very large problems we can solve margarine terrorism energy problems but in the connected world you can't even connect with the world and say you know whatever happens I get 95% of it but that will clearly not work and that was the oil companies but that is the only thing so this is really very very big so back to the key thing here you are a machine future you are a machine future how much you are already connecting to machines how much are we also using our brain now we can sort of the bar with a bunch of guys ten years ago we sat around we talked about four or five or whatever men sitting in the bar you know what we do today at the bar we'll look here and we can look at what kind of applications are there and it's there it's there because technology has taken over the tech and it was so important to have it so what is going to happen here when we look at what is going to happen that allows you to have your app just to pay your next move So if you want to try Google now you can try it on any phone at a perfectly planned it should be a fine but it needs all your information and it tells you what's happening next to you so when you land in this the policy is to call the 10 minutes because you have all the Lays and what they've got to do it got to last thing about the Lays and of course That's what technology companies want to do. That's why Amazon, eBay, Amazon, eBay, Amazon, eBay, and other companies, they want us to be aware of it. They want us to be aware of it. They want us to be aware of it. They want us to be aware of it. They want us to be aware of it. And in many ways, it's convenient. So I'm also working my brain with the cameo, or people cameo. So now I have two or three people to my can go. I can take them with me on the airplane. They are playing with me on the plane. But you cannot take them with you on the plane. So that's a dependent key that happens here. So that's a dependent key that happens here. And what happens when this is going on, you heard about the term called big data. It's very fashionable that social media, which is a lot of care or dogma. But what's happening with data is that we're now thinking about what kind of data are we going to be able to do and if we see the first image of the room, what kind of way you are, what kind of comment should we be able to connect with people. So it's all the way. And this is a good thing for them. But what happens here is that data is becoming more powerful than all of us. Now we're going to have to get the telephone, the telephone, and then we're going to have to get the people that are going to be in the middle of the week. And then they're going to get all of the things that they're going to get. They're going to have to look at what they're saying. But we're looking at the future, we're looking at the information, we're looking at the data that's going to be all of the things that we're going to be able to do and all of the possible companies. And they're going to be using the laws. And that really changes our perspective. So this isn't a post-crust scheme there. In this future, we are all seeing eyes of this people. Because we're always connected with all the school things there, right? What are we going to see about that? Everything can be recorded, played, do it. Everything is being recorded. Just imagine the reality of the world that actually has Google's, which you may be familiar with, that is a mobile phone sitting on top of your nose with the glasses like set up. Everything is going to be recorded, so you don't know what you're doing. So this is important. Don't react that we'll have to think about it. Because this is the reality of the possibility of the possibility of going into. The power of technology is exploding at potential level if a country keeps her everything of the day to the point where technology is like air and it will be better than air, so it will be better. But technology increases. And the privacy of another thing will completely go to the next person. This is not something we would want. Because a world where we can't be anonymous in a world like this is very important to keep in mind.  Offline is the real luxury. You have to connect. You're saying, ah, I can just feel the moment. This is the new thing. That is a new trend. Because guess what, it's not new to be tested at the end of a day at a time. So you know, our brain cannot take all the information. We have to think about what technologies are in the application. If you have a tech business, you have to transcend technology. You have to use technology and then go beyond that. Technology has its own purpose. It uses the ground. It serves itself. So it's self-perpetuality machine. So, Buick has an initiative called in the morning, the car company is sponsoring a mission to be in the morning. That's the video. Every week, for one day, or every two weeks, I do whatever it is you want. We on the moment don't connect. You can ask, what happens there? Do you have anything left to say to you? Just kidding. So, offline is a luxury. It's a commercial company. This is a short video clip that shows the car company. Social media is great. It connects you to the world and the people you love. You can chat with your family, share a meal with friends, and watch cute little cats do unbelievable things. No, they don't get attention.  But there are times when social media can get in the way of the real world. Remember that?  That's why we've developed the social media guard who takes the socials out of me and puts them back into your life. Let's see how it works. This which is the... It's a fortunate accident that Coca-Cola is actually a sponsor of this conference. But there is a role outside of this, right? You can get to actually read this, but technology has no ethics. This is the board you remember, technology is about technology. And that's not confusing issue. We can't fix social problems or political problems or whatever problem technology has. Technology does not provide that. By the way, I'm taking questions on Twitter to ask the question to use the hashtag there. The hashtag has asked me if you want to reach me, ask me a question on Twitter. Please don't write the question as well as the real life. So, Sophocles, my good friend has a great cloud that says nothing about interest the lives of mortals without a curse. Have you think about technology today? Do you feel very empowered with all the very comfortable with it? But there's a curse. It's always a curse. Yes, nuclear power. There's a hundred and three with which we should have nuclear power and I think that comes with it. It does solve the problem. But it has to get the curse. So what do we do? We can just say no to everything that has a curse. Take this type of face recognition. Face recognition is right when you look around the world with different applications. And use a short clip on strongly how it works. Introducing face first. The only term key biometric face recognition solution was revolutionary flexibility in application, identification and alert. Live, high definition video enables face first to track and isolate the face of every person on every camera. Facial characteristics become biometric techniques. But the bottom line is this. This would be quite helpful if you do this with a tool. They want to be able to identify out-of-the-wood tools. Figure out that I'm a real customer and tend an alert to everyone to come running to me. Is that a good thing? There is a curse on them. That's always a curse. But that doesn't mean we should outlaw technology. We have to have that out of the world. But the core to this technique is how we do things. This is one of the one of my previous job and I'm a little bit of a kid. How we use the build skyscrapers? Now in the future we're going to have a combination of people building skyscrapers. We have little tiny robots coming along. That's already happening. So it used to take off of the people that build an iPad now it takes two to three people. So the future is to take the old people out of the way. Because that is what you want to build in the future. So there are studies saying that basically depending on where you are keep doing it for 10 of all jobs to be done by automation in the next 20% depending on what time boy would be a taxi driver. It probably won't happen in Istanbul at some time. If you're a taxi driver it must make it know what you have outside the car. Translators?  Hello guys out there? Translator? Machines can probably do that but not entirely. Well enough to really cut into your plans of booking and keep booking and doing booking. You've done the way that's okay. Come and hold you over. So what does that mean for us in the future? Where do we go? So what the thing to do is to be human in the future. What's the meaning of that? I think I have a bit of an answer but I think that's really the best idea as well. What does it mean to be human? The thing that I want to suggest to you is that to be human doesn't mean we're going to be computer, we're going to be better than machines. We're not far away. We have tried to be a better machine because of the calculating process of returning a faster machine. Doesn't work. We'll have to be better humans in the future not be more human. I think we're short and fluffy but illuminate the point. Please, bring me this Picard. And what man are you, sir? Remarkably analytical and dispassionate for human. I understand why my father chose to mind Mel within. But they're almost bulk in quality to the man. Interesting. I had not considered that. And Captain Picard has been a role model in my quest to be more human. More human? Yes, Ambassador. Fascinating. You have an efficient intellect, superior physical skills, no emotional impediments that are Vulcans who aspire all their lives to achieve what you've been given by design. You are half human. Yet you've chosen a Vulcan way of life. In effect, you've abandoned what I've sought all my life. So it's interesting I've seen from quite some time ago but no emotional impediment. It is in fact those emotional impediments in our future because they're not fluffy by machine. It is in fact all of these things that we can do because we are human that will make us valuable. We can read the robot evolution. Because they can count quicker and be quicker. If you look at this ground, this is the very important ground from the simulation of lake which again, how long does it take to fill up the lake? So basically what we see here is that it takes forever to get going in the evolution of things, to grow quickly. But once it grows a little bit how fast will it grow? Because exponential, it grows exponentially. If you don't think that machines can be as smart as this, it's just a question of reaching the right and take off on the exponential part. And there is a great saying by Ernest Hemingway says how does a person go broke? Gradually, then slowly and it's so true with technology. When does the cold you take off? Well, it takes a long time but when it takes off, it takes cover. And that's what we're seeing all around us. That's what we're seeing in the sprinting order that we're seeing with all these things like land and the technology and the neuroscience and all these things that we're looking at at the gradual but this time. And we have to think about all these things. I'll skip this one because I don't want to take any videos for you. But simulating human brain essentially looks like this, right? It's like the human brain. Today we're at this point to where if you ask the computer to give you such a question after the holidays the scale will become my enemy. Which means you ate too much in the holidays. The computer will not know what to make out of this. No computer in the world will understand this day. How long could the day last? It's about semantics. Understand the stuff that's eventually in the life. So one thing that's happening I think that's really quite interesting in many ways is that we're approaching a world that is obviously no way to get connected. Because today in this world is not just Wikipedia but you can tell already there's applications like Google and other applications where you will deliver it to the real-time. This is a future information to come. We don't know we just have things delivered to you. So all in the sense is is it a good thing or a bad thing? Well I would say it's pretty dangerous to be in a current but because it's just a danger we almost have both things are falling through. So what do we do about this? What do we do about a world like this? This down here is a project called the Oculus Rift which is a virtual reality glass that we are to virtually do things anything from flying into space to solving complex problems to operating in a patient room to live in a parallel reality. The bottom line is this. We're living in a world of exponentiality and the stuff is between her and other movies about artificial intelligence so we're right now at the lower point of development so there's many good things about this so I'll be able to figure out if I'm in the advertising business I'll be able to figure out much more activity out of each piece. And if I'm in the energy business I'm much more efficient with the everything I do. So then we have to figure out what is this future of we're going to end up in this where we're connected to the network and how are we going to benefit from it?  So I have my Google plus and all my relationships I have my documents I almost got my email which they're running for me my search has to be at pretty soon I can get all together to Google or owned by Google. I can beat them a little bit. Augmented humanity is something like what can we do about them? I talked about the movie Her and so we're short-lived from this but basically we are really starting to have relationships with our technology and we should think about what that means. How far do we take this? Good morning, Peter Good morning. You have a meeting? You can get out of here. You can get out of here. I saw in your emails that you've gone through a break-up. They're kind of nosy. You'll get used to it. It's not the same. A chance to watch it. You should do so. So what we're facing in the future is now what's called deep learning. Deep learning means is that computers can actually learn what happens in between the lines that can understand the semantics. They can use mass computation of power to translate something real-time and to do things where they need to consider them. We have to think about what that means for us in the future. I mean, if you look at automation, computerization, the robot that makes you coffee, this is the first bar in the world where a robot makes a drink with you. I don't think he'll make a very good margarita.  We're already at that point. So we're looking at the future. You know, there's a very many interesting answers about this. The problem would be the definition of work with jobs. And I would submit to you that we're extremely lucky to be at this point. It is happening. You'll think about a job that you have as a mathematician. But at the same time, think about how that freezes up for other things. Of course, not every cab driver can be a graphic designer. Because of course, the lack of the skills, they have great impact on education. Kevin Kelly has come up with this graph saying that existing jobs will change when new jobs will come up. And my colleague Thomas Francis said that for those jobs, the next 10 years have been invented. So what's in our role to hold on to the old job and fortify it against technology? I don't think so. Our role is to invent the new job. Then the jobs that are going to happen, I mean the jobs that don't even exist. Studies again, if you want to read the Oxford study, just download the PDF. You're saying that our job is 20 years to go away from the jobs that are going to happen. What are you going to tell your kids? How are they going to learn? What are they going to learn? Looking at this list here, 100% of chance of automation for telemarketing, for sewers, for mathematical calculations, for watch repairers, for tax preparers, for lesbians. Because fill yourself lucky if you're a plumber on electricians that's a good job to have them be. And there's a wave of data that's becoming available. If it's a whole job based on data that becomes so much more powerful in the future. So that's definitely something that you're looking at. And then it's good to know where I live we have an interesting proposal that maybe the Turkish government can consider now eventually. And that idea is to say well if we're going to have to be wise to do something that is not what we take for. There's a guarantee that we don't regret. In Switzerland we have on the bell of this year a proposal that says we'll give 28 hundred Swiss francs a month to every person in the world around the world. This is a crazy idea. We're only 7 million people. It's not going to pass this year. But think about the logic. Wouldn't it be better to pay people to do what they want to do which I call work-upation to make of work and occupation than to become criminal as a consequence of unemployment? That's the question we're going to face for our future. Because here we are at the university clearly we need to ask this question what is the impact of learning and education? We're still thinking well clearly the question is not whether we need to be black or white or yes or no. We need places where we need to be so we need certification. But what happens now is that we're thinking in a world to where it's much more important to ask questions not to necessarily know the answer because that's the world that we are building our own world where we need to rethink how we do things.  And of course as we know you can already earn degrees online and basically in five years we'll look at the complete digitization of that degree. Text is more lessons, videos certificates, virtual learning vocational training what a fantastic opportunity of any traditional education is to give to transition. I have one piece of advice for you because I work in music industry I work in music industry for record label when you do what the music companies have done you end up with losing about 80% of what you have to do. Very important also that we consider when we are in fact going back for much of a human model of education is it going to the right brain rather than the left brain while traditional speaking at least the left brain is a sort of logic and understanding is actually a calculator. We do eventually all of it so we're moving back to a design part a place of recognizing pattern imagination education will change what it does so when you look at the immediate future we are already living in this world where everything that we do is in the cloud so all music is up there all music is out there with Netflix or whatever channel or who or whatever and all books are up there and all health records are in the cloud everything is moving into the cloud that's why cloud computing is important but ask yourself this simple question do we want to move into the cloud as if all of the cloud this is just not to be another device in the cloud all the answers we want to use that cloud but we don't want to become part of it we don't want to become part of it but we don't want to be a machine there's a big difference here there's a big difference here Afghani Mawzawaf was a really smart writer and one of the biggest internet critics he talks about what happened to all this people are looking at the technology it's a giant solution for everything so we have a problem we use technology to fix it the government cannot fix the road so we have websites where you can report the everything we have always been solving large problems and we can essentially be both controlled by the technology and Google will solve that this is a real problem from time to time or the other thinking is we have environmental problems we change how we run the world we do geoengineering we cannot control pollution so then we go in and we engineer the weather this approach is called solution now I think it's a very dangerous thing clearly what it means is that I would question this and say is this really the way forward we really need to look at both the technology and then we have data how old data but if you're not aware of this you should think about this for a second how important data becomes what people know about you when you buy brochures all the things that they have there mobile is the internal brain artificial intelligence to connect using this thing to minority the board and he enters the store and the store scans his eyeballs wet in us and figures out who he is but of course he's got it with somebody else so it's a tiny problem but think about this this is not far-patched from our reality the things that we're going to see in the very near future the CEO of IBM said something I want to get your opinion on this to see all of IBM said big business decisions will be made not by effort or by intuition but by big data and predictive analysis that's basically saying the fortune cookie, you know what's going to happen so that's what you do and pre-competition which is to anticipate things I want to see a hand sign who believes this is true that big decisions will be made and that you see real decisions it's okay you can look the hand there's no punishment but all is well okay all right the other side of the equation is Albert Einstein who said in American Asia more important than all he also said not everything that can be counted count and not everything that counts can be counted so which one of the two is it I'm not going to ask for hands to be able to get all of the things but those two things are combined and we have to figure out how to compromise it I think that statement from IBM is pretty dramatic that's what she said she needs to do this right to do the analysis except we're going to be able to do it and Ray Kurzweil who is the futureist for Google who knows you're better than your spouse I think they'll already do so Google becomes this giant add junk to what we do and then there's a great book I read recently by Dave Eggers called The Circle in the book he says that the paradigm of a digital society is that all that happens must be known and I would submit to you that is the end of the road if we go on this trip it's good to know a lot of things ignorance can be dangerous but everything what it does is create a giant machine so we can expect in the near future a lot more of what I call data wars on the left we have our friend Obama saying yes we scan on the right hand we have Merkel saying I've been scanned and I did warn her about this but she won't listen but in the future we can expect more discussing about what's happening with data this is crucial we have to discuss how to keep data safe because otherwise we'll work all the time digitally in the income this is a very important issue so I'm gonna talk about one more thing and then we'll do a wrap up and take some questions first of all the concept now is of a digital world is that we feel empowered we can do anything and this is a very probable feeling for computers or for people in a computing age where we can actually change our genomes to solve problems and we can repersonalize them very promising but also quite dangerous as we've said before if taking together with what I call only present you know to be present anywhere I'm trying to figure this out but tell me tell the person what would be the graphic virtual table of the person's being a being at different places at the same time and this is an interesting and this is an advertisement by Microsoft I think it never actually had a problem they're saying that you can actually get work done while you're having the happy hour the consequence of social media at Zobar is the 20% of people I mean the 20% of time is spent working more than before because of social media we're actually working more because of technology the question is this is a good question for all of us to go home is technology captivating exciting or is it capturing the technology captivating is one thing or capturing to another thing that's something we're really happy to watch out in the future not a time to play this video but this is a video by Apple for this on the stage you can watch it on YouTube click the hand of the video that shows a young guy making a video don't turn on the video if we look like this it shows a young kid making a movie a Christmas but it's not participating in the family activities because it's not participating so watch out you have to call this understand the question of technology is no longer whether it can be done this is very scary of whether it could be done so just five years ago we were saying if we could keep the world information and all the information about us on the server we can do all this in the future and now we can do that everything is being kept we can do it but whether it should be done and who controls it what kind of rules do we have what kind of rules do we have what kind of rules do we have what kind of rules do we have what kind of rules do we have what kind of rules do we have so give me a quick summary and then I do hope to get your treatment more to review it which I can help with the video I will take another look at this you should gauge every company every politician every politician gauge them not with a way furthering to be connected but also if they are going to make it human because in the end that's what counts everything is going to be about being sustainable I always say when I work with Unilever which I do sustainability sustainability sustainability is very important it's the definition of making life meaningful and all these things are quite scary when the system becomes intelligent when it becomes exponential when it becomes redundant when it becomes open brings up to the best we think about this perspective if you live in a controlled environment you don't allow much change it feels safe because nothing is coming in from the outside as soon as you start connecting with others and you are looking at an open technology it's next to you because in our open technology is changed and this is why we have this challenge of saying we are living in a connected world but the risk is increased there is a world that that is basically what we have there is no other world just in case you are wondering there is no more to this connected world you can have it in some places with elves or wherever we are now living in a different society and that's it there is no going back on that basic simple fact the other thing is that we have to be careful of because when we look at technology we always get really excited about possibilities but let's not confuse the realities when we have full technology and all this data and we can be smart and we can use machines to support us we shouldn't think of ourselves or of our customers or anybody else we should think of because we should not fall prey to machine thinking that everything can be calculated it can be measured machine thinking machine thinking machine thinking the other one this little clip from a movie that I quite like it's called Connective to Finish Lane it illustrates the point when no longer living in a world where people can run things by themselves where we can have for all companies control the flow of money around the world and the economy when no longer living in a world that's completely interconnected telephone companies must talk to media companies they must talk to advertisers they must talk to internet platformers we are basically connecting business technology ethics culture and politics there's no way around it that's also a solution for a lot of large topics of course is to create big issues so I mentioned this briefly but what we had to discuss for a long time I call this sustainable capitalism it's not invented by me but as I'm sure you're aware of the alternative to capitalism there's been a set everything else has been tried but the kind of capitalism that we have must be invented so that we're really able to be sustainable because otherwise we're reaching a ceiling in a business book in terms of climate change in terms of resources in terms of education so that has to be referred to as a source of our economy basically taking and giving in the same process and this is really what we're discussing and this is what technology towards us gives us the tools to create this kind of problem and some people have referred to that as the triple bottom line I think as we reach out and we find out more about this the triple bottom line is about people, planet and profit closely together so I think that's our future as humans going in this direction and the pedagogy and others already found this out that emotional impact on customers will be direct proportion of the social purpose so ask yourself this when you go back to your office does my company have a purpose do we have a purpose if you don't have a purpose you're not fit for the future because people are looking for a purpose they're not looking for you to make money but to make money with a purpose and this is a crucial thing I think so anyway I will publish this PDF because you know it's been quite a few slides and you've been very brave to take the head out from this I will put it up on my website and I will share it with GERD.com it's hard to remember but otherwise just search for GERD and also on Twitter actually Leonhard I will put up the PDF so you can download it later and we will have a video so we do actually have some time for questions while you're warming up to ask questions in real life I will look at the machine I have a new app that actually answers the question also go to Twitter no just kidding it's not real okay do we have a question here anybody real life okay so don't be shy okay there's one right there should I get the headphone okay alright go ahead okay here we are go ahead what is the difference about artificial intelligence and machine learning what is the difference between machine learning and machine learning what is the difference where are you where are you okay what is the difference about machine learning and machine learning what is the difference between artificial intelligence and machine learning oh machine learning okay yeah okay well I'll make it quick I'm not an expert on artificial intelligence obviously but basically what artificial intelligence does is that it tries to simulate what we would do as humans so there's a learning process involved for example if you're in the vehicle driving itself if you go down the road and there's a frog sitting on the road and the double yellow line to do the self driving car will not do anything because it can't kill the frog it can't go with it can't cross the line it doesn't know what to do it doesn't know that you can break the road and it will sit there for like two years artificial intelligence would say you don't have seen this before and it's just a frog I could go around it it would make a decision of something and so this is what we have now artificial intelligence are very simple things like recommendations and other it can act a little bit more human but that's a long way away of sentience actually understanding life understanding life as compared to deep learning and deep learning where the idea is to say that the computer can make its own decisions with a reason to figure out to be more proactive and the other question is a comment Turkish or not okay, question right here what would be the major competencies of the future business managers or leaders very good major competencies major competencies I think but given that we're giving up a lot of competencies that are now done by machines in the near future all competencies are things like negotiations just question imagination all the stuff that we didn't want before you don't want somebody imagining things you want them to just get stuck down there but now the future is the business of worth of this there's a design process there's a negotiation there's understanding of shape and wide context and of course global thinking so I would maintain most companies I work for in the future we all have to be a little bit of a future to be able to move quicker because the other thing is that it's really important to speak we have to become quicker on the standard and change and if you see all the really big startups that are happening around us in technology all people start from zero to whatever in 18 months most companies take 18 months to have a board meeting and discuss something so we have to be able to move faster the other thing I think that's important to understand is that most of the developments and the funding and the value is moving to emerging countries is moving away from the main stream of business US Europe and Turkey has a very interesting position there and here it could be a very very powerful position to be in clearly so it's not an emerging country obviously but being in the middle between all those things could be extremely powerful so I think we have to understand that innovation and growth is all moving to the guys that didn't have anything so the south and that will create fantastic opportunity one more point of what executives have to understand you know I'm 53 but it's very hard to understand all the stuff that happens with technology but sometimes a very good exercise to pretend that you're 15 to pretend to go inside of these things that I'm looking for because if you do then you realize the change that are happening while they're happening you can't actually learn how it's working without getting wet if you don't understand how this actually works you will never make the right decision you will never be able to understand technology you know I'm almost fighting this discussion between technology and humanity I think in the next 10 years we're going to come to a point where we could find the good balance between the two using technology becoming more human is the question but that will be a very very large debate about how that will actually happen very other questions very other questions Hello a few years ago a few years ago I was watching one of these and you invested this program on television and some business started a new company in which I took some kind of technology to be able to tell for your children and one of these and the investors said well that's what we are doing but before that technology is a project for children but it's not a project it's actually a project in terms of technology and humanity when you look at the future what you think what you think technology is trying to essentially replace what we do with humans by using something that we can buy so for example in this segment of fitness and professional medical care there's like a couple of things you can buy to make you better at fitness but what it does it just transfers our responsibility into an app and the app happens to make money which is a good thing but it's short-lived and really good technology changes us as people and what we do and how we do it we don't have anything to do with other machines called happy fork the happy fork is an invention by a friend's guide that you use the fork if you use it quickly it vibrates and it makes you eat slower be more healthy so when you think about this you can have a thousand things like this to show on your life you will not see a lot of technology that gets all the success from the module because you know the the ultimate test for technology can be sometimes also invested in technology is to say that if technology can save itself and if it uses itself but don't be on trends and then it's available and if it's actually available beyond technology that's when I'm interested but I'm really interested how technology can make the world more efficient energy-wise to help us reduce costs how we switch to new energy we can solve this problem we can solve the energy problem by those things but just be efficient we'll also need to do other things so for example you may know a site called cloud K.L.O.U.T it's not how important it is so I go there every day but people like this site because you put it in your social media and it says your weight is 72 and of course it's a game because you know it's basically it's just a stupid algorithm but now we have a closed hotels in the world that are saying if you have a cloud score over 60 you get a free upgrade and of course nobody knows what the algorithm is so you can clearly see here that this is a game that is kind of an interesting game but the reality is my cloud score is absolutely not realistic just like how many times I've treated it it's no measurement whatsoever of my value it's not even a measurement how many people I have treated as a value let's not conclude the 5% of data that we have that's the reality because the reality is much more complex that's what I say you could be my great it's a good idea to do a tiny fraction of my data eventually that may be useful so we should not invest in businesses that would try to replace us but be imperfect in the technology to be real so are the questions are there any other questions? thank you so much it was great listening to you it was exciting to listen to you but at the same time it was exciting it was what we needed I have two questions I want to ask the name of my parents how do we guide our children how do we guide our children in the end what will be the future and how do we guide our children in terms of technology our children how many hours a day how long will it last this is a very complicated question basically I think that the way that things change is in combination of pain and loss so you're facing some pain so they are going to decide I've got to do something else but at the same time there has to be an alternative it's not a bad thing if we don't worry we're not going to do anything but we also believe in believing so believe those new things to your question as regards to the kids with my kids I don't know if I was successful we'll turn out the bench and I'll show you something but what I try to show them is a discovery process you can discover their future because really that's all that matters is that you find a way that fits you and the discovery of the finding something that's out there that can be fit into so the important problem education is that discovery process and it's really about discovering what makes you special and create your own maybe the other day I found a guy I met a guy on the internet on the internet he invented this thing and he's got like 50 employees 50 people being abused you know they can subscribe it on the internet so this job it's a business I would submit things that I think we're going to see in the next five years 25 to 30% of people will go to the company as a result so we need to keep some how to be independent to be open and develop themselves because that's very much important we keep talking until the evening or at least I'm ready to have my kofta I'm ready to have my kofta I'm ready to have my kofta I'm ready to have my kofta I'm ready to have my kofta I'm ready to have my kofta Do I have to get the box here? Yeah Well that's a very good question A short answer would be for me if you're talking to a lot of people in business it's exactly the opposite that what requires which is not to be empathy so I mean it's interesting to see that we're looking for empathy now until now to be a business man meant not to have empathy but to look for kofta so I really believe the answer is our way forward is to be have emotional imperfections to have empathy because the computers don't do it people have to take care of probably learn a little bit of her get out to a similar like us bad e-force but you know how important to see is those things you know those femoral things that we come back to we're not going to beat the machines on all that other stuff maybe that's just it's already over so there we have to find a new position education is really important how do we educate people to be creative I mean empathy how do you create empathy and I think in the future a large amount of money will be spent on teaching people to do that because that's how they create more but I agree with you it could very well be that computers will take a piece of that in the future also a piece of our jobs will become I don't really know what that will pay out but that's probably a little bit again I'm not comparing humans with machines I'm just saying that it's something we have to keep an eye on because what we have today is a world that's becoming more technologized but every second it may be the place it's not all dangerous but come with it and we have a question for you you decide I will start with a confession I want to start with a confession I'm like your mother I'm like your mother I'm as young as her I hesitate to use the full 360d internet world and the internet world I'm afraid of the safety of people and you all say that it's a risk to come to it it's a risk to take a risk but it's always this when you enter this door the other part of the world you share everything you share everything you share everything you share it with the world how can we balance it how can we balance it it's just being part of this world but at the same time how can we balance it and make a quick answer I mean I believe this I understand the problem I have very much to say my belief is that to save our guys on the digital network we're going to talk about this is 5 billion people who have this problem so it's not just about this it should not be that the off of the individual it should not be that the off of the individual it should not be that the it's the job of Google and Facebook and the things of the government figure out how could we be safe what the rules are I mean if it needs to go out to new rules, new norm, new markers and so ultimately it shouldn't be the problem that the consumers they are you have to be responsible for but you can't be responsible for the whole system which means that it could be you can't be responsible so it's a difficult topic one thing that has been discussed I think that would be helpful to look at something called the global digital rights bill which is about your rights because the internet users can read this anyway so I think we should continue talking outside because we can create the online or online or whatever find the out there somewhere and thank you very much for your time