Everyone enjoy lunch? Yeah? It's not bad, right? You got a little barbecue, a little jazz. We actually will have a little bit more jazz up here. Every slide is actually based on a Blue Note record album. So for those of you more jazz and climbing out in the audience, you might recognize some. Have we already done the scoot-in thing? Yeah, there's just a couple of seats. Let me raise your hand if there's an open seat next to you so people can come in. A couple over here, a couple over there, alright. Well, I'm so excited. My name is Matt Mullenwick, and about eight years ago I started working, I started blogging, actually. I had graduated from high school, was in college, and started using some software called B2. B2 was pretty exciting for me, because it was actually my first experience with open-source software. I didn't know very much about code or anything at the time, but I was really into typography, and I created some codes, actually some regular expressions for B2, which turned hash marks and things like that into the proper typographic entities. I wrote this code, I blogged about it, the leader of B2 at the time, Michelle, reached out to me and said, well, hey, this is pretty cool, you should submit it on our bug tracker. And after I figured out what that meant, I did. And it was the first time I had code accepted in a public project. And I was totally overwhelmed with this rush that literally dozens of people around the world were running code that I had written. Then we had a tragic turn. B2 actually stopped, the project essentially died. For a while, it wasn't like the biggest blogging software. In fact, the market at the time was utterly dominated by movable type and blogger and everything else. But B2 was pretty neat. It was starting to get a little bit of a pickup. But it basically only had one main developer, Michelle, and he kind of disappeared from the scene, and no one knew what happened. So the project, the domain was coming out for renewal. We weren't sure what was going to happen to the site. There was a source forge that a couple of people had access to, but we weren't really sure what to do. And I blogged about this. I said, well, as bloggers tend to do, I'm not sure what's going to happen, but wouldn't it be awesome if there was something that could continue on this project? And B2 actually was under the new public license, which I imagine will hurt quite a bit about after this, so I won't go into it too much. But basically what this said was that even though the code of the project was stopping, the project was not going to die because Mike Little, who I'd never met, but commented on my blog, and I were able to pick up the code and basically fork it and start right from where B2 left off and start working on WordPress, something that looked a little bit like this. This was actually not the first version of WordPress. The first version of WordPress, it was before we got any design sense, so the logo didn't have glue in it. That was sort of our instant of colorizing back then. But as you can see, this was started to grow. And who was at Scott Birken's talk earlier? Yeah, okay, good number. I loved what he was talking about in terms of the growing complexity of WordPress. If you look here, we had an advanced editing button, so there were two separate edit screens. There was this one, which was a simple editor, and there'd be one that had a bunch of boxes and options and everything like that. It's grown a lot. And from WordPress, actually how it's grown bears little resemblance to how it started, so the basic parts are still the same as Scott showed. It's basically changed completely, and it's been rewritten several times over, not because we stopped from scratch, but just because over time you end up refactoring bits of code, bits of code. I want to tie everything back to jazz. So for the state of the word, we're going to talk about four themes, and the first one's going to be improvisation. Are there any jazz musicians or fans in the room? Whoa! That is a higher percentage than the average American population. I should know that. Just to ask you, since we're in the survey time, who came from outside of town? Who's not from San Francisco here? Wow, that's like more than half. Who doesn't have a blog yet? Anyone brand new to WordPress? I've got a few folks. Who's got just one blog, only one. Who's got like more than ten? Whoa! Nice! More than twenty? More than a hundred? Whoa! Are you a spammer? More than ten million? No. So jazz is a uniquely American art form. In my opinion, one of the first purely American forms of music. And the beautiful thing, one of the reasons why I love performing, is it's very much a common response. In a band, everyone is very much equal. You have sort of the structure, the overriding chord changes. Generally you have a song, often they're called standard jazz standard, that everyone knows. And so you'll call the song, say a key, and everyone just kind of knows what to do. And so you have this shared section, which is the melody. And then typically, this is sort of standard jazz song we were listening to on the speakers earlier. It was actually Art Blakey's Jazz Messenger CD, one of my favorites. Then you have solos. So each person gets a chance to sort of interpret, work over the shared framework of the chords, but go to solos. Now there's an interesting thing about chords, although melodies and songs can be copyrighted, chords cannot. So chord changes are actually sort of like open source in the music world, which I always thought was kind of cool. But you get each soloist gets a chance to interpret, innovate. And I think of plugins being like solos in the WordPress world. So it says, plugins are solos, virtuoso performances built on the chords of choral. Chords of choral. Can you say that five times fast? As Scott talked about, we have this amazing functionality. I mean, there's a 10% rule, which I just talked about, for office. For some reason we got a lot of Microsoft here today. Everyone only uses 10% of the features you have, but everyone has a different 10%. So generally software evolves, more and more and more and more bloated, and it collapses under its own weight. And generally everyone ends up moving to someone that disrupts the marketplace. Generally a newcomer that doesn't have the burden of existing customers and could just start from scratch. Like start with a clean slate and do something radically simpler and easier. That's typically what happens. Now plugins kind of turn this around. All mature open source platforms eventually evolved to have plugins or some sort of module system. Now all mature web services are evolving to have something like this. On Facebook you have apps, for example. Everyone is, you know, APIs are sort of the proprietary way of doing open source, and every single major web resource out there is enhancing it. WordPress had a very first plugin in the very beginning. It was called Hello Dolly. We got some people. Who runs a Hello Dolly? He wasn't active. It is actually, it's not activated by default. I believe the number 11 most activated plugin across all WordPress blogs, tens of millions. It's more popular than Google Adsense and stuff like that. So I use that stat whenever people want to remove it. Interesting thing about Hello Dolly is it was created to be the simplest possible plugin in the world. And the idea was that people would sort of take it and adapt it and see how easy it was to write a plugin for WordPress. So we went from Hello Dolly to Never Gonna Give You Up. I'm scrolling here. But I believe there's over, who was it? There's Hello How plugin. There's Bible quotes. There was cat quotes. There's people who have quotes from Never Gonna Give You Up all over. I think there's over 90 of these on the plugin directory. So when I say the plugin number, you have to subtract 90. See the useful plugin number. But the idea is that you have the ability for developers to take this and adapt it and work with it in lots of exciting ways, in their own way. Now for users, let's say you're not a developer. How does that work? Well for users, customization is improvisation. With 2.7 when we released it with the redesigned UI. Thank you Jane and the whole team there. The announcement video talks about this very fact. You know that you can customize it to be however you like. For example, a lot of people don't know this. You know how you can make the menu just the icons only? And then it has the pop-up. Who runs the icon-only menu here? Not that many people. I like it because you can get to any sub-menu really quickly. You can rearrange things. You can make it single column. You can go double column with the right area. You can go full screen on the right. You can basically have it however you like. And you know, not that many people customize. But the beautiful thing is that everyone has the ability to create their own sort of unique version of WordPress. I've talked about this. I think I first talked about this last year, but with the long-tail distribution of plugins, even with all the people in this room, it's unlikely that any two of us are running the exact same version of WordPress.org because once you throw in themes and plugins and all sorts of things, you have 10,000, 15,000 factorial possible combinations, which is really exciting, including that one guy who runs all 10,000 plugins. He exists somewhere in the world. But what you guys want to know about is what's coming next, right? WordPress 3.0. Does anyone know what album this is from? We should have a giveaway. We should give an iPad to people who can call this out. No, that's mine. So WordPress 3.0 has a lot of really exciting features. The one in which I'm so happy happened, because I announced it on stage, and usually when I announce things on stage, it means it's not going to happen that year, but we actually did it. We merged MU and Core WordPress. So roughly one year ago, I stood here in front of you and talked about how it was that MU was sort of like the red-headed step-cousin of WordPress. The releases were always later. Sometimes the code wasn't reviewed by as many people, and so we spent a really good chunk, probably four or five months, merging those two code bases. So basically bringing MU up to par with WordPress, and also sort of adapting WordPress to be more flexible. So you can now run one blog with WordPress, or you can run 10 million, like we do. The exact same package of software that you download from WordPress.org can do both. What I'm personally most excited about in WordPress 3.0 is that we have a new theme. I didn't realize this, but it has been five years since we introduced Kubrick to the world, and it delighted us with its rounded corners and it sided us with its blue gradients. But it's tired, and so we want to give it a little bit of a break. It is no longer going to be the default on WordPress. We have a new one called 2010, which I think is absolutely beautiful. The work of Matt Thomas and Ian Stewart. It's really, really exciting. I took the photos. The 2010 theme is names as such because I never want us to go five years again without doing a new theme. So by calling it 2010, hopefully in 2011, we're really embarrassed and we do another one. And that's the idea. We want to do a new default theme every year because I think one of the reasons we avoided a new theme before was because we said, okay, it's been four years now. We got to do something new. And so as we wanted to replace Kubrick, we wanted to create the most perfect theme in the world. It had to be a CMS and a theme framework for child themes and slice and dice and all this sort of thing, and it just would collapse under its own weight. And with 2010, we sort of threw all that out. We said, we just want something beautiful. First, usable and easy, and that people would be proud of to have as sort of their default. And that simplification made it a lot easier to go through with it. We also wanted to be customizable in a pretty big way. So obviously, you've all seen before the custom headers, old school feature in WordPress. This is actually the kitten that delayed WordPress 3.0. Just so you know. But we've got this new feature as some of you guys know in 2.9, we added a post thumbnail functionality. So what we did in 2010 is we actually adapted the post thumbnail functionality. So this will be a little video that plays. So you can actually do a per post or per page custom header. So what's going to happen here is we're selecting an image from there, priority. Use this featured image. Boom! So... Oh. It keeps going. So basically the idea is that just at a very simple level, a lot of sites, what they do is they'll customize, let's say on your about page, you want something there.  So for every single page, if you wanted to, you could have a different design. So every single post on your blog is completely unique, like a beautiful snowflake. And that's possible now. But we said, well, you know, we want it like a mullet. Like sometimes the party is in front, sometimes it's in the back. So we also added background customization. For example, you can do town backgrounds, like this beautiful grass thing. You can do centered and just colored backgrounds. And this was actually sort of inspired by the incredible amount of customization people are able to do with a very limited background functionality on Twitter. I was impressed by that and thought, well, why not just build that into a theme? And so with basically a couple of clicks, you can make your 2010 look really custom. In fact, it's what we've been using for the WordPress Foundation website. Because the idea behind 2010 is it kind of disappears.  The number one most requested feature for CMS theme. But once we started doing the drop-down menus, we thought, well, isn't that cool? All your pages are there. But what if you really want to customize them? So the biggest feature, most exciting feature in WordPress 3.0, the menu editor. As you can see, you can add anything to the menu. You can create any number of menus on any page. Save it. Add links to either pages, categories, or entirely separate web pages. If you wanted a Twitter link in your menu, it could link to a completely different web page. And you can drag and drop it and customize it just like widgets, which is pretty exciting. So now, how many people have made a site for someone and they can edit everything on the site but to edit the menu, they have to change the code. And that's the blocker. We all feel it. Now, that is no longer needed. And this is, in my opinion, a very important step. Just like pages were, just like post revisions, everything like that. That's a full-fledged she-miss. Part of this. Oh, thank you. I introduced custom taxonomies last year. Who uses custom taxonomies? I've got a handful of folks. Look around. Those are the guys to hire. Basically, the idea behind custom taxonomies is that with one line of code, you can add things that are like categories or tags. So as you can see, what I'm doing here is I just have a category listing where I've got nine photos of Evan. 1,160. Wow, that's a lot of photos of myself.  It adds all the fields. Basically, you don't need to write any interface code. You just write the register code. And it even creates URLs. So the URL for one of these will be slash person slash, you know, Evan Roth. So you have clean URLs with great search and optimization. Everything is perfect. Well, with 3.0, we're taking that to the next level even more awesome than the custom taxonomies I mentioned. So with the database structure of WordPress, a lot of people don't appreciate this, but it was kind of created to never be modified because when we modify the schema, it's a real pain in the butt. So if you look at it, we have the post table, which is essentially, you can store pretty much anything in there. We store post pages, revisions, now custom post types. Attached to that, you have taxonomies. You have revisions of anything in the post table. You have comments, right? You have comment meta, so you're going to have metadata on the comments, metadata about the metadata. And what else is there? I guess users, I'm forgetting something. Basically you have this data structure, which is designed to be able to handle almost anything in the world. In fact, I've heard the WPE commerce guys are here, right? Somewhere? So they're going from how many tables, I forget how many. They're going from 24 tables and they're rewriting it, so it's going to be used just WordPress's tables. So basically zero additional tables to run the plugin. And in my opinion, any plugin should be able to run with the built-in data structures or WordPress. Well now, with one line of code, that happens to be 12 lines. You can do this with post. If you check out that bit.ly link, and this presentation will be published, there's actually an amazing tutorial written by a guy named Kovchenin that sort of went through this. So you register this line, and it happens into sidebar. Automatically things appear where you can edit, add new for every type of post type. You can customize the right screen to have different types of things. So let's say you're making a site for a client or for a friend and they want to have events. You can create a custom event type that's registered in the post table and gets all the cool WordPress stuff for free, like categorization and tags and taxonomies and comments and all that sort of good jazz, good URLs, but has a custom interface where they can just pick a date and things like that. They don't have custom fields around custom fields anymore, anything like that. It should be pretty cool. Thank you. And allow people to make beautiful, beautiful sites with CMS capabilities. I decided to do a poll. Just yesterday did a poll and we did a doubt and everything like that to see how people were using WordPress. We can take over under here. In this, we can do it here. Who's using WordPress as just a CMS? So CMS, no blog. Who's using it just as a blog? That's actually kind of me. Who's using it as both? Whew. So that's roughly what happened. Basically, we have, essentially, 74% of all WordPress installs being used for, at the very least, a CMS and a blog. This is up from probably 40% last year. This is the fastest growing segment of WordPress. And it's not that people aren't doing blogs anymore. It's that your blog is just one aspect of your site. I was talking to a consultant the other day and he was telling me, yeah, I love using WordPress for clients because generally what happens is three quarters of the way through the project being done, they say, oh, and we need a blog. And you're like, I got that. It's right there. So one of the other interesting facts about people in this room besides being more attractive and smarter than the general population, about 80% of you are making money from WordPress right now. Which is kind of incredible. The top three are some of you, 22%. So one fifth of the people in this room WordPress is your day job, which blows my mind because, yeah, oh, yeah, okay, good. I was like, uh-oh, question. I'm not ready for those yet. That's, you know, we have, what, 600 people in this room right now? So that means, you know, one fifth of y'all are doing it. Custom development 18% and then hosting 12%. And I've been totally blown away by the breadth and depth of the sites being created lately. This is a beautiful one called HMAG just launched a few days ago. Boston University Admissions, Navias Torres, awesome artist. This is 100% WordPress. It looks beautiful. Leader of the British Empire. And what's interesting is that each of these folks, you know, we're in now, it's not just blogs anymore. It's all about social media, right? And you can just scroll down and you can see all the sites that are in the profile of the places. So, for example, this is the HMAG website that was WordPress. Here's the Facebook page. Here's a Twitter. You can look at Boston University, beautiful, beautiful site. But on Facebook, what does it look like? And Navia was especially rough. She had a pretty good-looking Twitter page, but when you click the Facebook link right down there, I think that's not her right like this girl Does not look like this girl. Well actually sort of man photoshop It gets even worse when you click on our or cut all you get is a login screen I mean, this is think of the user experience of this. This is terrible I look think of the user experience of this which is pretty rough versus that beautiful beautiful site. She has Number tends the same way. I mean really dull Twitter So I mean the beautiful thing about WordPress and one of my favorite things this ties back to jazz is it's independent You can run it on wordpress.com. You can host it yourself. It's all about you It enables you to do whatever you like and most importantly owning your data now that even if we wanted to as You hear all the stories that leave about a change of terms of service, you know one line in a contract that now is stopping people from using certain tools to write code for a platform or you know privacy applications or people who built entire businesses on something that then is sort of Obsoleted because the business they were built on top of decided that they wanted To do something different WordPress couldn't do that even if we wanted to run the GPL. It belongs to all of us and so even if we wanted to we couldn't change the license and Moreover, not only is it under the GPL. We have completely open APIs through XMR BC Adam The XML import and export you have 20 or 30 different ways to get in and out of WordPress Which is why much like jazz is very inclusive, but I Really wanted I was thinking of a word to describe this that we're both global We have to think locally at globally. How's it work? And I didn't really find anything. So I decided to combine them Did you guys see up in the air? That's your assignment. It goes see this movie up in there. It was amazing I felt like it was about me though. I'm not sure if that was a good thing or bad thing So we got to think local at global That's all we have here Some conferences, you know some platforms what they'll do is they'll do like once a year a giant Conference Oracle style, you know rent out the Moscone center fly everyone in from all around the world last year We had 48 work camps all around the world. That's almost one every week I went to like 20 something of these and it was it was pretty busy We already have 45 so far scheduled in 2010 and it's only May each one of these Conferences is as unique and beautiful as the place that's hosting it I mean, I've been to perhaps more than anyone else and I'm constantly blown away by just how unique and different they are and particularly in places and countries where there's not What you think of traditional enjoys of the freedoms that we have here I saw recently more global voices published a whole guy to marrying a sensor WordPress blog Basically the idea being that you can take let's say We're in China and your blog is blocked because you're talking about something that the sensors there aren't crazy about the idea is that people can make mirrors of your blog all around the world and You know all of a sudden although this year I was blocked may be available at this other year or this IP and it happens real time and that people are even doing this now With translation both in and out China is another good example There's a team that translates the entire Economist magazine every which is hefty every single week for that audience It's pretty exciting. So WordPress is Can take anything in it can put almost anything else It can be beautiful you own all the data and we also wanted to be sort of everywhere you are including space I Don't know if you know this but the first Anusha and Zari when she went to she was one of these people With like billions of millions and paid the Russians to go up to the International Space Station and actually had a WordPress.com blog from space It was one of the first ever big blogs We had on comm and it just got ridiculous traffic link from Yahoo everything like that. It was an interesting test We've now got applications for everything when last year when I stood here I said mobile is going to be important But all we had at the time was a pretty crappy iphone app now We've got a less crappy iphone and iPad Android app we've got blackberry and we've got more coming here You know for every platform out there I want there to be a really great WordPress application and just like WordPress all these applications are 100% open source and anyone can be involved Including anyone in this room. We haven't gotten too many people participating in the open source side of it yet I think it's because oh my personal opinion with iphone for example is it's hard to build a thriving open source Product on a closed source platform, you know when you have to pay a hundred dollars to get the SDK and everything like that You're just not going to get as many of the type of people who participate in WordPress for example contributing But we're thinking about other things like example something we've done that's been really popular is post by email We launched this as a feature on wordpress.com. We've gotten over 600,000 posts already It's just the idea that you know if you're really comfortable with some people who lives in email all day long Yeah, I did too Thunderbird is like my favorite and most hated application in the world Returning this into economical plugins So basically ripping out the post by email feature built into wordpress, which is really terrible and adding all the code We've written for the one we wrote To be open and Peter Westwood and everyone is working on this It's gonna be pretty cool because it supports attachments You can do galleries through it you can cut set you can post the future you can do all sorts of cool stuff By the way, if anyone could write this feature I would love a Thunderbird extension that allows you to send an email to the future So well not like to the future right but maybe like you know how you can schedule a post on wordpress Right. I want something that's that for email like send this email on Monday. So anyone could do that. I'd be down Like I said when everyone when a jazz quartet plays or quintet, whatever Although everyone is shullowing and has their time in front and everything like that They really all have ownership of the whole song because it's really a lot of color response What the it's a panel player does a certain riff the drummer might pick up on that are the soloists or things like that and With wordpress the same sort of thing happens. It's your blog your code I ended the keynote last year talking about how people can get involved You know, we need writers to document. We need artists connectors organizers code poets leaders This has actually been really awesome over the past year how this has grown and that's kind of what I wanted to talk about on the way out because the State of engagement with wordpress. I think is indicative of where the platform is going Who saw the presentation downstairs on office ribbon or ribbon hero That one was amazing is is the presenter here stand here That was awesome. You said exactly what I said when I invited you Which is if they can make a game out of office, you can make a game out of anything I've been thinking about this a lot for wordpress Some of you guys know that we've got a number of things in there They they see about like I worry one of the things I worry about is at what point do we lose our soul? And this happened in BB press once where a BB press used to have these awesome error messages That were all essentially quotes from Ghostbusters Like I know some of them talking about and Somehow at one point they got removed because they didn't localize well apparently Ghostbusters is not the international phenomenon that we all hoped it would be And so that was gone There's fun things in wordpress like I remember the first time this actually came from B2 You know you open the the template and there's the loop and then at the end of the loop There's a closing brace and it says if you delete this the sky will fall on your head Just stuff like that. I think actually makes it a lot more human and when I think of wordpress that's evolution I don't think of it as a software product I think of it as a work of interactive art things that people are are shaping and and Customizing to fit exactly how they are a few weeks ago I ended up in New York at an event called seven on seven paired with this troublemaker named Evan Roth He was the artist in the group I Loved it when you showed earlier when someone like aligned an image correctly and then it showed like a big box like congratulations You did it you get some points and it's pinging your friends that you aligned an image correctly and things like that I actually really like that So we started to think basically we had 24 hours to create something at the new museum and we started to think well What is the most we kept coming back? We were talking about data and maybe we could do like an art piece out of spam But then we couldn't show it to our parents and then you know all these sorts of different things And eventually what we came back to was the act of publishing actually what Evan called the sacred act of publishing that There's sort of a huge gulf there You know some people can spend their entire lives working on something and never hit that publish button And so when you actually hit that publish button, it's very special particularly if you're a writer or your creator that Putting it out there is really special, but it can be a very lonely activity In fact, we created this video to to show what a Perhaps the average WordPress blogger looks like and so we thought well, what if What if something happened after you click that blog post? Let's make sure we got volume here. So that how can we sneak this into the interface? So we did was we created an option.  So that that's a meta joke We put this little checkbox on the personal settings page on wordpress.com All it said was surprise me and we told people they could check this box It's actually blown me away 64,000 people have checked this box so far It's just kind of insane because all we've really done is a blog post about it And basically what this does is it sort of right now It just does sort of two and a half things it has a box next to the publish button It says this post is super awesome and that actually influences what video you're gonna see You don't see a video every time. I won't say exactly what sort of algorithm is but let's say a Random amounts you'll see videos are varying length and epicness After you do a post and the cool thing about it is once you see one of these videos And I think we have 48 of them or something like that. You will never see that same thing again It tracks what you've seen. So it's actually a very unique experience It also shows a button and this is where we're most behind on it It takes you to a button that says how does this make you feel? Because your feelings are important And ask people to suggest something and we've gotten like 800 suggestions of other things We should show which is amazing because we've only shown like 14,000 of these So, you know one in 14 roughly of the people who see this want to participate in it So the eventual idea is for people to be able to record their own like good job And something like that or maybe different languages. We can localize this do different things. I've been really excited about it This is just one. I what if we had a surprise me button The first request we always got was could you make this a plug-in for WordPress? But I thought back to I had this really traumatic experience when I was younger It's we're willing to video games and this was like the DOS games and everything like that And I was sort of like snooping around the directories that the game was and somehow came across like this video And I played it and it was like the ending video like after you made it through like 50 levels and killed the bad boss monster This was what it showed you and I just accidentally played it And then once you start playing it you watch it and it really sort of killed the game for me Because I was like this was kind of the end point. This was what I was working towards and now I've seen it So what's the point of really you know must not have been that kind of game, but It kind of messed it up. So if it was an open-source plug-in I have what I imagine people do is just open it up look at the array of all the videos and like copy and paste copy paste copy paste That's what I would do at least so but maybe we can do it as a web service Someone had the idea of sass surprises a service But what if you know we've had 64,000 people sort of Opt into serendipity. So what are other things we could do one of the things we added and there was We added a human eyes thing on your stats So when you visited it it would say you got a hundred and sixty hits today Which just like your stats always say but it would take that number and Basically search for Wikipedia for it and find a town that had the same number of people So that is the same, you know number of people, you know Dakota and Wyoming or something There was a mistake though for a while. There's a bug where sometimes because we were just using Google it would Sometimes other things besides towns would rank highest so we started showing people disasters So like you got a thousand hits today. That's the same number of people. It was bad So, you know You had a break with three eggs to make an omelet that was the bad thing And the other thing was one of the videos like we tried to get videos of people dancing and got this It was like the like the second email that came in and this lady was like I did not see it There was like a rap video and like it was cursing in the background as guys grabbing his crotch and jumping around and like We were just looking at like the hip-hop dancing in the background and we didn't realize that we basically flashed this lady I was like, well you can uncheck the box surprise What else could we do here who's seen the WordPress Easter egg the big one We actually have I think a couple like a hundred people a day see it on the stats. We check on WordPress calm I'm not going to tell you where it is or what it is But every single one of your WordPress is in this room has a really awesome like Matrix animation Easter egg built into it But you never even knew was there? So if we can see to the same we can sneak these things in the WordPress make blogging more fun make you know Getting a comment more fun make moderation more fun. This is my the biggest thing I want with the mobile application, right? You're on the road. You only have a few seconds. You're waiting in line. You're you know waiting for anything I don't want to know where people use these things You want to moderate comments you want to check your stats you want to see what's going on I mean all these types of things can be a lot more fun than they currently are and so I think I want to find a way to balance the increasing power and Of WordPress the flexibility of WordPress with sort of this, you know Scott talked about simplicity I don't think it's necessarily about simplicity. I think it's about entertainment and enjoyment I blog because well actually because of comments. I blog because I Enjoy writing and but more than that I love the comments that are gonna my blog because they make me smarter if I'm wrong in a blog post the first two comments are Telling me how much of an idiot I am and if there's a typo someone tells me that I use after the deadline now So not as much of that, but That interaction with people from all over the web is really special in fact It's how WordPress itself got started seven eight years ago Other things going on this year. We finally got the WordPress foundation set up very glad about that and Weirdly yesterday, we had three major announcements from three major companies We had Google release their first WordPress plugin. We had Salesforce do a Some sort of sales foresee plugin. I think they called it consumer prize I don't even think those two words can be together and then the weirdest This is an actual screenshot This is not photoshopped it can't make these things up So they basically what's going on here? Well, Microsoft is seeing a ton of people using WordPress They want them using it on IAS and SQL server and all this other stuff as an alternative to Linux and Apache and PHP You know, I guess it's still PHP, but you're getting you know a lot of involvement in it WordPress has grown a huge huge amount and so I think it's time on some ways we it's we're setting the agenda for next year and We're going to do something. I'm just going to talk about this briefly We're going to do a wordpress.org redesign. I'm going to come back to that. It's my favorite slide These are the current fork for main committers in WordPress the hardcore for a mat note records 2010 These are the four people involved with WordPress for the longest time for years actually we only basically had four committers and In the past six months We've started to add more folks And I want to call them out because some of them are here today. Do we have oh my goodness. That's a typo Andrew Holla round of applause for Andrew Where'd you fly from? DC all the way out from DC is going to be participating in the developer day tomorrow and then the dot org sprint on Monday So Andrew is now part of the core team We have Austin making patches Ben Dunkel is the fellow who created all the amazing icons in WordPress Ron Rinnick who is also here round of applause for Ron It's been helping with the MU merge we've got Jane Wells who most of you have probably met or heard Helping on the UI and then finally DD 32 is now part of the core team is the Dion These are the people every time we do a WordPress release we try to run the stat of how many people actually Contributed code to that release and it's it's actually in some ways It's amazing how many people contribute and in some ways it's amazing how many tens of millions of users we have with just a hundred hundred fifty people We active we have a brand new stat that we're revealing today, which is actually the number of track contributors So these are people who are active in commenting patches post bug reporting things on track And he guesses for how many folks we have on that Hundred hundred fifty people contributes to two people two hundred. Okay, we have two people on track Ryan and Andrew So the actual number came out correct me. It's not a sight 1400 was roughly the number of unique people who participated on track in the past year Which is almost double what it was in the year prior So that's moving really fast. And so we've got a lot more people involved with WordPress the Frequency of WordPress releases increasing except when those pesky kittens get involved and slow the whole darn thing down So we didn't have three point over ready in time for y'all But we're gonna do something a little bit different this year's which we're actually going to take a complete recycle release cycle out so we Aspire to do a major release of WordPress about every three to four months So aiming for about three major releases a year the reason for this is actually historical between What was I think it was like one point 5 to 2.0. Was that the big one that was yeah, that was the painful one They see there was 13 months between a major release what happened with sort of classic project management thing is that we were like Oh, let's just get this one more feature. Let's get this one more feature one more feature And and that sort of elongated cycle and so it had been 13 months Which is like a hundred that's like nine years in internet time between a release and like Ajax and been invented in the meantime and like The world was crazy So we're like we're never going to do that again, so we aim for three This year we're going to try something different. So we're actually going to take a release cycle out We're going to do a three to four month cycle just like we were developing a new release of work best But focus just on plugins website in the API So a completely dedicated release. This is going to be an interesting experiment.  We're renaming them core plugins because canonical apparently it's not a good word But so core plugins are basically idea that there's certain things in WordPress that should be in a plugin Maybe not appropriate for being in the course offer what you want to keep light and fast and fun But you also want to be officially supported because it's just so darn popular that a lot of people want to do this So what we're trying to do is replicate the WordPress model You know dozens of people working together from all over the world with fantastic development tools mailing lists support forms Everything like that for all the different plugins the top plugins because when you look at it there's actually sort of there's a Long-tailed distribution is a power law distribution of plugins So if we just were able to do this for the top ten or fifteen plugins you actually would cover a Lot of WordPress blogs who could not worry about every time they upgraded or you know Know that their plugin has been audited and has no security problems It's going to be compatible the next release of WordPress and everything like that But to bootstrap this has been hard because the same people want to write these things have been also working on WordPress 3.0 So we're going to take a release out and work on this The experimentation of this I feel is really important and it has paid off in spades We did 21 million downloads of WordPress last year Which blows my mind that was basically doubling from the year prior As impressive as that number is the plug-in number blows it away. We had 70 million plug-in and themes downloaded So I mean just a the distribution mechanism through the plug-in directory This is only from the plug-in and theme directory. So third party stuff is not counted. This is blown us away 35 billion pages in the past year that's across WordPress comm and WordPress.org actually more on WordPress.org Than wordpress.com and the stat that actually floored me was from Dries Drupal keynote He wrote a crawler to crawl like millions of sites across the web and see what they were running and he said He sort of looked at the different platforms and everything like that And the stat that he found was that 8.5 percent of the websites he crawled were running WordPress Which is a lot of the interweb This isn't enough This is an abject failure I would be happy because the goal of WordPress was to democratize publishing to get the majority of the web running on completely 100% open source free software GPL systems So we got about 42 percent to go But regardless the state of the word is strong and that's all I got We've got a little time for questions actually a little bit more time for questions, so What we're gonna do is we're gonna have two mic runners where the mic runners right there and where's the other one right there? so find people and Basically, we'll hand you a mic. You can ask whatever you like about anything in the world including jazz And I'll do my best to answer it for the next Hi Matt, my name is James from Santa Cruz I wanted to ask you a question about the plugins because I don't know how many times I've had clients email me or call me I'll frantically saying hey, I saw it I can update my plug-in I went ahead and updated it and it over read all the data and all the customization has changed Back to the default fail That's bad That's odd that a plug-in update would do that a theme updates if you're modifying the theme and you do the update It's not smart enough yet. It will be but it's not yet a plug-in Generally what you see plugins do is store things in the database or in the WB content folder Outside of the plug-in directory. So if it's a well-written plug-in that shouldn't happen at all this sort of Lint itself to the broader view. I talked about the word press that are redesigned the thing I forgot to mention is actually a big part of that's going to be a developer portal where the problem now is not necessarily that We don't have enough developers. I mean there is a huge number of developers creating a huge number of things That are being distributed tens of millions of times, but it's more that we need more education so basically Really all of 2010 focusing a ton on education be it through Learning through documentation videos like WordPress TV through new things like game-like methods I just want there to be ways for basically every word press developer to be the best word press developer they could possibly be Thank you How about there question and a comment My question is what's your name? Oh, I'm Francie I'm Buffy the puppy. I'm Francine Hardaway One of my dog. It's okay puppies don't slow down WordPress releases. So they're my dog has a word press blog Now I'm nervous How much attention is being paid to making the iPhone app and the iPad app better a lot Okay, because as you know, they're not entirely where we would like them to be yeah Okay, and my comment is that my dad used to manage all these jazz musicians that you talk about So if you ever want to talk jazz call me That's free So I'll say more than one word. Did you see the cartoon about the a lot animal? So I'll do more than a lot The mobile apps drive me crazy right now Because I feel like we've spent years eight years now creating over thirteen major releases are really of a fine way to do things like moderate comments and publish and Quick press and press this and lots of ins and outs and right now For example when I post a photo for my phone or like a video like I did earlier I'm more likely to email it in then use the application But we can fix this. I mean we know we've done it once already We just need to figure out how it works on the small screen What's the most elegant methods of interaction there? How that small screen app Interacts the plugins and things that that it's ginger interface and then this new thing like tablets. I am Gaga over the iPad I love it Actually, it's more pleasant. It's pretty pleasant using the word press interface in it It's that for a few things that we're fixing up in 3.0 around CSS around hover and stuff It's actually pretty nice to use and I wonder if there's something if there's a hybrid We can do between a local application that has access to the camera and everything like that But tied in to you know the interface that we maintain and build the word press every time for now It's that we're just having a lot of developers work on a lot of different things for every single one of these platforms It's almost like You know before when you'd have a site for Netscape and that site for Internet Explorer And you have a site for every single platform and every single app store and it kind of sucks but The good news is that the web usually wins these things and I hope in the future There will just be one web word press again that works elegantly on no matter what kind of device you're on whether you're online offline big screen small screen puppy screen All right, what over there? Hey, madam Rick. Hi, would you comment on the future of WordPress security? Sure Hopefully good But you know we The most important thing basically if you Sort of the first principle is that all bug will always have codes always have all bug will always have codes Wow, that sentence has a code All code will always have bugs no matter what you do if you could write You know bug if you could spend money to get bug-free code Microsoft would have no bugs no blue screens and But So if you take the assumption that all code is always going to have bugs in some percentage of those are going to have security Implications the most important thing is making it easy for as possible people to get updates and say upgrades essentially Notification and upgrades We've been trying our darndest for this in WordPress for now There's the first we did notifications Then we did the core update then we did the plug-in updates then we did a plug-in of themes updates And now we got in 3.0 We actually have a bulk updater So you know when there's that thing and it says like 14 updates available and you got to click through on each one No more now you can do them all at once I'm really happy about that It's one of the many improvements in 3.0 to try and encourage people to update more And the coming year there's going to be two things that happen I think make security even better for WordPress one is I think a lot more hosts are going to start Focusing on how they can keep their customers are more secure at a server level Which they can actually do a lot more than we can at the application level For example, I know one host that's actually doing kernel level file Modification detection, so they know the MD5 of every file in WordPress could solve in subject versions So they can compare that to what's running on someone's site and notify them of something wrong Google Webmaster Tools is now Notifying you if there's something wrong with your site and also Automatic is working on a product called vault press that I'll actually put live zero-day hot fixes to your blog Just as soon as something is found so all these sorts of different things. I hope are going to be you know sort of solidify People and just make them feel safer and more secure Over there Sure Can you talk about buddy press? I'm sorry. Could you talk a little bit about buddy press and 3.0 in what's happening? Sure, so buddy press has been rocking along. I believe was Andy Andy here Hey, Andy everyone say hi Andy Andy what's up with buddy press Yeah, so there's another release coming next month The cool thing about it now is before buddy press ran on MU which was the red-headed step cousin and now buddy press runs on work Press so you can run buddy press with a single blog or with a complete MU install And it's a lot smoother experience both because buddy press has gone a lot better and because the word press has gone a lot better, so It's still cranking along going pretty well And if that's one of the things we might do in the word press or redesign is enable buddy press across all of wordpress.org Which I would be pretty excited about Does that answer your question? Hey Matt Justin what just insomnia.org How does a html 5 back turn to your future plans given that wordpress has always been a strong echo html Yeah, well remember what I said about some day. I hope that we don't need all these different applications We can just have one web version Hopefully by 2010 when html 5 is done or 2020 We can do that. I'm really excited about you know the multi upload native multi upload functionality and offline storage and all these sorts of things We were early adopter of gears and wordpress that unfortunately got killed by Google in a rather unceremonious way And we were kind of left hanging but they luckily they've refocused that engine in html 5 and browsers are exciting again Like chrome is kicking butt and firefox is kicking butt back and I he's like hey, we're over here But it's it's it's heating up and you have good people on all these teams making really fantastic browsing experiences and that we win in that The approach we take with wordpress is usually progressive enhancement Or basically if your browser supports a feature you'll get a slightly more awesome experience If it doesn't just works like it did before and I feel like that's a way we can continue to be true to our web standards roots But also, you know take advantage of every single iota functionality that the browsers are providing Right there. Hi Matt. My name is Mary and I represent one of the 12 percent of web hosting Companies here at your conference today. Oh one of our issues right now is that last year? We had about two requests for wordpress sites this year our phone is ringing off the hook That sounds like a big problem. It is it actually is for us because we are a web hosting provider And so what we need to do is assure security and understand the system workings of wordpress Our problem is we haven't been able to connect yet with a user group That is a hosting user group that can help us with some of these issues And we were wondering if you know of any group like that So like a almost like a web hosting Exactly consortium where you can all talk about the best stuff to do and not do and everything like that. Exactly. That's a pretty good Do we have who's a 12% of web host here? We had a couple other here. I mean something that might be cool is maybe on wordpress.org We could fire up a mailing list That's the open source answer to everything We can start a mailing list and just see what happens out of that I'd love to have sort of a list of best practices and everything like that and also through wordpress.org We can use our our influence to encourage more hosts to do what we consider the best practices For example, we're going to be doing an audit of all the hosts who recommend to see whether they're using something like php So is that which is keeping the different users on the same server So they can't read each other's files and mess around with it because a huge number of the worms I've been going around lately is what'll happen is they'll get to one side on the server And they'll just scan the whole thing and modify every file they can write to and so your wordpress Which you kept up to date and you updated all the plugins and was completely fantastic gets pwned Through no fault of your own It's really a fault of the web host and we want to encourage that knowledge because the technology has been out there for like five Years, we just need people to use it Thanks, my name is Mary and I'm a Monterey and I thank you for making something that non-techy people can figure out how to use With the help of some good coaches I'm wondering about if there's an upper limit word count that is That there was some at some point some intention of has a cutoff for wordpress what I've found is But I only allow you to press so many words Well, they that I get locked down a post because I have like 50 to 75,000 word post Which I know is unusual and when I figured out I had to do it and I get locked out the Contributor to the codex I am I do I do a community service projects through word on wordpress bicycling Monterey comm and her helmet Thursday's project so What I've done is I'm gonna have a little window on wordpress that I stick a URL and then direct some somewhere else to custom Database and I have created had someone create so so but I should be no upper limit That's what I'm wondering the database Field we use is actually lawn text in my school Which I believe has what is it a four gigabyte limit or something for that one field so that's a lot of text So there should be no data limitation to it Perhaps there's something some host limit post size. I've never exolutions as my host and I know when they got hacked Last year they were able to restore my wordpress. So that was a good good thing What you might want to try is just maybe try out a trial account someplace else and try posting your 7500 word thing do you copy and paste that or does it? But however you get in there just try it out because that's probably an environment thing and not a wordpress thing You should be able to handle whatever you can throw at us. Okay. That's good to know and what it does before it locks out Is that it usually lets you? Doesn't let you use the visual tab first only html and then it completely shuts down Well that so your browser is probably gonna cry and die if you try to use the visual editor with that much stuff Just the way it works It'll just crunch and crunch and crunch because it's going to try and keep it on memory multiple times And that will so use the html version if you're going to work with something that big. Okay. Thank you How about in the back? All the people on the laptops there is that there's like a glow in the back All right up here I wait for the mic What? Oh, sorry did someone have it? Oh, we got a mic up here. So come come this way We'll cue it up so you can go first and then you come this way. Sorry I'm first. Hi. I'm Tony and someone asked the buddy press question. I thought I'd ask the baby press question You be presses interesting. I have a confession there So I died I dove back into BB press and I was sort of we were doing the weekly development meetings version 1.1 is basically ready. It's been coded had some great contributions from Austin and some other WordPress developers. I Kind of got a little bird out on it There's something we were going back and forth in the forums basically that the future of BB press is going to be It's just more closely tied to WordPress because what's killed BB press before is we were trying to duplicate Everything in WordPress and basically have a copy of it in BB press So as WordPress is you know having a hundred commits a week or whatever all that was having to be Ported back over to BB press and we thought about making a backpress project So they use the same back end but that didn't really work. So at some point it was like well, we're doing all this duplicate effort Why can't we just make BB press a really amazing plugin? Because we could just throw away all this code. We don't need a user system. We don't need a URL system We don't need to rewrite system. We don't need a database class We just inherit that all from WordPress, which is the best way to do it In fact right now if you want a form of WordPress, you're probably better off using one of the plugins out there That's not BB press This was controversial to say the least and I was in there and on the forums and everything like that and just one night I was pretty bad and I was like goodness I just can't take this anymore I just closed the window and that was about a month and a half ago and I haven't really looked at it since so I Need just a little bit more time to recover from that flame war and then I'll dive back in and start working on BB press again It's kind of close to my heart because BB press was I guess Written about a year after a year or a year and a half after WordPress and it was written from scratch Where WordPress had been a fork So it actually did a lot of awesome things I thought that if I could start over again I would have done so it's near and dear to my heart but The the community can be a little bit rougher than normal WordPress and WordPress We have a little bit more in terms of community more a is on interaction and everything like that We had something up right here. So let's say I've got a pretty large multi-network Blog that I want to move to WordPress Should I use WPM you right now and hope the transition path to three is smooth or Is three coming out really soon or three's coming out really soon Okay, so what I would do is just start building on the three beta Which will be released candidate soon and then by the time you're ready to launch we'll have launched cool. Thanks Hopefully no dates I've been doing this too long Keep your hand up. Yeah right there Put your hands in the air I'm Shiva from San Francisco. I just wanted to quickly mention I had the same problem with the word count and it's not a wordpress issue I have my friend has a basketball blog where he writes long posts on Saturdays and it turns out that it's a Memory limitation on the server side setting on php. So the host Changed the limit to a higher memory and it was resolved. So I think that's what they should do. There you go People helping people As we write here's one more. We'll do two more and then so one more is this you want to be the last one Okay, last one anything else? We'll queue it up. So one two three And you're as gosh to be the most amazing question ever just so you know no pressure Hi matt This is going to be a really simple one for you, but it's from people that are on twitter and they want to know the kitten story People don't know the kitten story. You keep referencing this kitten that delayed 3.0. So that is jane Want to hear it Jane so basically jane got the cutest kitten you've ever seen in your life And and they started someone added it so that she started posting pictures of it to everything and then Someone put on the low cat like builder the cheeseburger Low cat builder And so they'd be like this picture of a cat on a keyboard being like sorry. I'll go back to working on 3.0 now and I almost put it in but I was like I'm going to do the first ever presentation without a little cat in it And And uh, it just it you know sort of became the thing the kitten that delayed 3.0 That was sort of our our escape escape kitten How about up here? Yeah, right here. Um, I guess I just had the question Buddy press another buddy press question. Do you think that it's like I guess Stable um robust enough like up to stuff enough where it can be a solution On an enterprise like I'm talking like real big like Blue chip level companies. Do you think it's at that step at that stage? Yeah, absolutely Well, the beauty of buddy presses is written how I want to do bb press where it inherits all the big enterprisey stuff It's it's wordpress under the hood and buddy press is actually a set of plugins on top of wordpress What we call the social layer so you can pick and choose these plugins and they add these amazing social features But they still work within Wordpress the wordpress way if you will and in fact, there are fantastic examples So if any of you are getting into code coding buddy press is really well done Like it's written completely the wordpress standards. It uses database really intelligently all these sorts of things So you can build something small or really huge on it. We're actually seeing a lot of people I don't if we can ask is it there's going to be a major hip-hop artist switching Uh, it's a buddy press soon. So that'd be cool. Is he bringing over like a bunch of users from naming and going to buddy press? Should be neat Hi, my name is john number three. I know this this will be a good one. This is a word camp question actually My name is johnny. I run an events website using wordpress. So I appreciate that There's a lot of people like me who are bloggers and who are desperately looking for developers or plugin developers And I know there's developers and plugin developers who are looking for people like me who want to pay them Or hire them or whatever Is there a way or a function or something in word camp where like a singles mixer except it's a I need you and you need me Just the thought of that is really funny like Okay, everyone turn around he's got something that says need freelance work. I don't even know what this is This is like a human pop-up like spam I'm just giving you a hard time Last year we had a whiteboard where people could sort of write what they needed or wanted. Do we have that this year? Do we have a whiteboard sweet? So let's use that for just today The other thing a good place to come would be the developer day tomorrow And while you mentioned your event organizer Who here has ever organized a word camp or blogging events? We've got like a handful here There's only you know, there were 40 something in the world last year So the fact that there's 12 people here means we got like a quarter of all word camp organizers in the world You guys should really get together And so we were thinking that developer day we can have all the word camp organizers get together and just talk about Like what works what doesn't what do you do when sponsors are laid all these sort of things that happen with putting on an event like this It's actually i'm amazed at how well it's come this year. It's been uh the very first word camp I think we had the idea like three weeks before we did it and we're like, oh, let's just do a word camp Like how hard can it be? And it worked we found a venue it didn't have internet So we actually had to like bring in our own internet the whole thing It was actually pretty big We had like 150 200 people the whole thing cost like $6,000 including barbeque It was like a really awesome event But just as it gets bigger and bigger logistically it got moved and actually the reason we're no longer at the swedish american hall Was you guys the number one complaint about the swedish american hall besides it was hot or cold was the seats Like these seats are so uncomfortable. We're like, hey, where are we going to get better seats? So we know how are the seats working out for you guys? good We kept the barbecue going All right, we have i'm ready for the most epic question in the history of word camp question Right there. She's up there to the right. Yeah Is that a firefly shirt? Okay, survey time. Who here's a brown coat? Nice Okay, so um, i'm actually a journalism student and um, you actually came to my journalism school for rena word camp and um So since then we've actually integrated learning wordpress into our journalism program. So it's a required part of our journalism program and It takes a turn kind of right here, but um So the response that we've gotten from some of the students is kind of like oh now I have to make a website sort of thing And how can we bring sort of this kind of positive community spirit to students who actually have to do it for homework Oh man Was that epic enough? I must say I was not the best student in the world The part of the story I skipped over was uh dropping out of school and moving to san francisco Um, actually funnily enough. This is the first ever word camp where my dad is here So right over there the guy who got me started on computers Thank you dad. Um You see how I redirected while I was thinking of the answer So I think part of it is if you can find Something in a way to make the posting more fun. So for example What I've had good luck with my friends for example, they The biggest complaint is like I have the blog but I don't get any comments or I don't get enough pages or things like that What we find is you can get people more conversation and more Page use they enjoy blogging a lot more because they have the idea that they have an audience Who checks their stats more than once a day? That's okay. Let's be honest here. I know for a fact. It's like 80 percent of you Is nothing wrong with checking your own stats, I mean So what we see things is for example plugins that send your posts to twitter So plugins that send your posts to facebook all these sorts of things are fantastic in terms of distribution mechanisms The point I was trying to make earlier showing the different someone's wordpress page versus their facebook page Is that these new platforms are undeniably incredibly powerful for distribution and having conversations But ultimately you want to redirect that energy to someplace where you can actually do something meaningful with it Your own site your own data your own mailing list your own code all those sorts your own domain fundamentally And that's why I think I'm feel like uh sort of the social networking way that's happened has been One of the best things ever for blogging you now see where twitter and facebook are going to actually pass up Someday you could see them passing up google in terms of number of refers to wordpress. That's a really big deal And when you think about it your social network is the most powerful Sort of proxy you have to filter the web I think that's a good direction to go. So that's one thing. Do you have a better idea? Surprised me I mean if I posted and saw that video I'd be pretty happy. So surprise me any other ideas But they're journalist It's true and oh another thing photography Everyone has a digital camera now Working with photos although it's not as elegant as could be yet inside our wordpress It gets better with every release and having photos in there a lot more fun. That's actually How my blog started was only photos and the captions got I was using gallery software called gallery and The captions got longer and longer and eventually I was like well, maybe I should just have a blog With photos rather than a photo with blogs Any other ideas for the journalism students now part of there? Ah, yeah blog and this is a good point and it's sort of what you said blogging is a means to an end right Actually in this room. There's some people who get really jazzed about wordpress But in most of the world, you know, when you think of now the 20 some odd million users of wordpress They're using it As a point a to point b. It's a tool. It's a canvas and they're sort of painting onto it. Whatever. They're really passionate about Last one My answer to that question would be Ask them to do something semi-controversial. What do I mean by that? If you say controversial people just get mad All right, if you're talking about something that's kind of boring nobody cares But if you come in the middle, why did he point at me when he said that? If you come in in the middle of the road and you're taking a stand where some people Want to say you're the dumbest person I ever met in my life and somebody else says this is the greatest thing since swiss cheese The person writing that blog is going to get involved and interested in responding to those things And he did the sign again This is my contact information. It's a little small I got the number website twitter facebook The word camps are some of my favorite time of the year because really meeting you guys is The most exciting thing every single person has their own unique story about how


What's going on everyone Sam here late in sports cards. We're doing one box of 2022 Pene three and two baseball first off the line and one 2022 tops luminaries baseball for Peter M So good luck here Peter. See what we got. We'll start with Odle There again is your first off the line sticker up there Peter's the one who hit the That cut auto today at luminaries the Robin Roberts. Yeah. Yeah, I think it was nasty Gary Carter to 99 photo exclusive Johnny Bench 3 out of 6 on the red nice And we've got Sultans County Griffey, Jr. So 150 in case cards We've got Seth beer three colored patch five of eight Yes, five out of eight nice one there for the Diamondbacks Seth beer and then we've got a legendary yada here Molina Three out of six on your first off the line exclusive Congrats Peter on the yada yada. Oh, there we go the yada Funny all right luminaries next Well, you know it down Dummy Don Dummy down. All right Empty that is Wow, not a 15 flat E. Guerrero, Jr. And Hey Oscar Hernandez dual spark of light auto There you go, Peter. That is sick man Congrats, buddy This is the first duel we've pulled I've opened four cases of this and then not hit a dual auto Four cases plus like three boxes So over 50 boxes first duel so cool Congrats on that Peter. That'll do it for your break. We'll get them right out You appreciate it as always my man


how I made my LaCruzette stop motion video. First, is decorating the cookies. I made 18 total of their most popular and vibrant colors. I would say getting the colors right is the hardest part because I want it to match almost exactly like the real life color. And let me tell you, making seven different shades of blue is not easy. But I love how these turned out, especially with the ombre effect. And once the cookies are done, it's time to shoot. So this is my makeshift studio set with my professional camera and studio lights. And this is how the stop motion magic comes to life. It's a lot of work, but honestly, this is so fun for me. To put this all together, I'm using top notch stop motion software because I only want to use the best for one of my favorite brands. No, they didn't tell me to say that I honestly just love LaCruzette. Then I put some music on it and bam! That's...