It's a promo non-judge battle, you know the score, please make sure you take five seconds to leave a comment in the YouTube comment section on Twitter with the hashtag sunburn2 and on facebook.com slash viewpointdf. Straight into battle number two of the day, making his return on my left hand side, my J90, make some noise, it's got it. It's his return to the league since an impressive track bike performance, introduce yourself Rob. It's a noise, sorry. Chose off Cam, J90's going to go first, round number one, it's got it. All right, well it's good though Flop, make some noise, make some noise. You've grown. Let me guess, you've been hitting the gym, pumping and weights, right? It was the last time I've seen you, so you was about it. Yeah, hi. Willsie! I missed you man. I've got mad love, yo. I only accepted this battle so we can catch up, bro. It's good to see you're still breathing. I was live-treating you. You're still scheming. Still spitting bars about, shooting the crow. Still got that usual flow. You're still putting domes up in funeral. Good on ya. Still calling Ur's name and tortured wordplay as you painfully stretch him. Still coming up short, consistently taking the loss of creating unblocks, trying to crave for retention. Well, not much has changed and I'm guessing. This muppet, speaking my name, getting rude and cursing. Foolish pest, you would best suit the circus. Trying to stop my shine because he knows I'm bright and sending shots, but it was blind fire. So for pulling that move, it's curtains.  I found it most difficult to do research because I kept falling asleep through your verses. Yo, I kept falling asleep through your verses. See your battles ain't so I know I recommend the fans to glance.  You be throwing at least phantom punch.  Every bar's a bluff.  Only your boys sing along.  And your schemes more pattern stretched for mass effecting Chelsea's backline when he parked the bus. Who you powering cause? You ain't spotting tough. This is an amateur street fighter trying to spar with mocks. Levels my G. So what you really want to do? We can rap or fight.   You struggle to pronounce words properly. Which kind of explains why you have forced crimes and I would start quoting your bad bars. But we ain't got all night. You want your whole crew?  And you call me out. Shoot enough of the lips. Now you ain't stoppin' this blitzer like Oliver Twist. Cause you ask for the servin'. Now watch him. Now watch him. Now watch him pass away. Now watch him pass away. So the pastor could pass on the sermon. He'd prop from the church. But he parked in a urn. Yeah. Ashes to hashish. You can get swapped with the herbs that are part of this earth. I'm legitimately killing Will Z. It's like I took part in a purge. Forget the politics. This ain't for the parliament's purpose. You're harmless. I see parts where you plant on the surface. Zero street credibility. You lack those skills. I'm on face. It won't hurt me. But I'm so sharp with the words. It's like I'm throwing tux on Will's. Just to make him road worthy.  But you just don't have what it takes to make this field endorse you. So spin off. Spin off. Cause everything you've got to offer in this game shows. But it will never earn Will afford you. Wait. Spin off. Game shows win. I'm kidding. I'm kidding.  You don't get it. Time. So we got another dog.  I'm surprised he had made that shoulder pop. Now he's getting these full body rounds. He's about to leave her in polka dots. He thinks he can come home, sit in my chair and just re-hold the spot.  Hold on. Cause things have changed since you've been gone.  On Twitter he was talking tough.  I'll let that metal blow off the night. He's like full time out of footy match. Hold on. Can I have the Rugee from your ends? It won't be hard to find your month's house. When I send them young boys to your door, you'd think it was the Cub Scout. She was talking... You was talking like some diva.  You're anorexic with that mindset.   It may seem like they rap hours cause those 24s are more stretched than Jack Bowers.   When I was in the trap with a broken wrist, I was trying to whip that white. Using the bar from the porn mag, I was looking at chicks all night. You had a good home. Both parents were in all night. My pops had two jobs with four kids. We didn't get those nights. You could chop your moves in whitewear, check at the window price. I was in blackwear, fighting the plot cause it was brick front right. So what I mean you and me are just in questions when I get that right.  That's when you mix tastes go nowhere and real jeans look at you and you can get those rights. Cause you wouldn't play 90s music in a disco night. And that's still like my girls PBW. In the only candy, soft dick, clean. You have to do that against tops. I know after that, you probably got a bar for that.    I've been her kitchen cooking breakfast naked. He will kind of have a heart attack.  I'll have a laugh with that. I'll be on 90s couch, which is 90 shows like Pokemon and heart attack. Let's go round two. Everything you said in that round, I know for a fact that this dumbo's playing.  But what you're set to enjoy, ain't no risk bite for you. The only battle that I've seen, whose videos accumulate more dislikes than views. That's overpeak. Wills, you're overpeak. That's overpeak. Wills, you're an only bus.  Some any bootleg URL or what I'm thinking. He's some superstar. Nah, you're more like QPR with your flows and schemes. No impact in the top flight, but they seem to do okay for the low elites. But I regulate the relegated. These bars killing my heart, wicked, the dark wizard.  You can ask villain the sharp swim in your blood, you can hunt imminent, but the minute it's finished, you'll soon be discovered with no life in you, like the primitive Mars missions.  I'm a dead disner. That's how I'm settling this dispute.  There's nothing more cringing than white battalers using deliberate bad bars.  Aside from your feature on bad bars, the only highlight came from your duo with Soul Jigsaw, you managed to go under a bit of a tension for that gimmicky coke line like Lord Soul, to add to the fight.  Let's take off, for example. You will travel anywhere he goes, just because of the bars where we fight has. That's how long you know it. Now look, groupie, you need to jump.  You are not a leader, so Jigsaw carried you two on two.  So who are you trying to kid? You always be assigned his twin, like somebody's side, man. So, loud your hype. Loud your hype.  They'll be comparing him to me. And I never once said I was a vet, but it's ironic how good it would look to take care of this pussy.  Maybe so, but you still look up to me, please? Smack white, won't ever invite you, so please? And Jonesy, never co-signing you, please? Stop annihilating the style and invent your own sound. I mean, real talk. How long before we start hearing... Borshtown. At least you are British. You are not a URL wrapper. Nobody's buying this imagery that you sell. You need to be reminded of where you're from. So you can start off by receiving this L, oh, and ton. Against tucks, funny how you mentioned fresh prints, as you wouldn't think Will would find it so hard beating himself. And just for the record, my brother, you resemble the younger Jeffrey the Butler type. I'm too old to describe, bro. This guy thinks me and him are about to go bar for bar with each other.  Your performance is like a school play. Mine is like lightning on Broadway, mixed with Bruce Lee in that hallway, fighting 50 man for that doorway, man, I'm done with this guy. I'm just scheming about the bacon land. I'm about to put his body in shortish grave yorker. There ain't no space in mine.   Whoa. You ain't getting this coffee for free. This cremation, you earning that. This clown couldn't catch a body if it was part of a circus act. If I catch him in East London with that mask on, I'll let that tully fly and have every East ender looking for the killer like when Lucy died. When I'm on stage, I off-braise on my off-days. He thinks he's king of this door to the shop spray, and I toss that arsenal off-stage because when it makes your name to battle me, it baffles me. Off-way was the calamity. Or imagine, reader, you actually, fully had the capacity and the anatomy and the accuracy to accurately battle me. It's actually an audacity. My tapestry is savagery. I am naturally and tactically perfectality. So lavishly. Well, your strategy is insanity. Your faculty ain't cavalry. Oh, happily and casually. But rapidly, in your packaging, you step back into reality. But that vanity ain't normality. And I don't actually say so reliably. It is a lesson in rationality. It's a question of your sexuality because do you support your name J? Of an I. There's a reason why Jay-Z supports his name with a Y.    You do exactly what chickens do.   I don't normally respect you. My inbox is full of battleers that want me to check you.  Now go and do what the other dabbellas do and go battle for Mickey. Sorry. Yo. Who do you rap with? Who do you love? Who do you love? My reaction, I think you need some work in your vocabulary. This is where it gets personal wills. So I hope you got a heart of stone.  You wanna know what I found?  Don't worry.  I've got better things to do with my time and energy than snooping through somebody's lame life. Like I already wasted enough time watching him spray rhymes. Contradictory. That's one of your main problems, will see.  Like against scripts, you complain about battleers watching too much TV. That they should get out of the house and do something. Which is a good point. It's a good point. You addressed it and you had to be right to distance. Then in your following battles, you went on to mention Breaking Bad, Fresh Prince, The Simpsons, The Simpsons, How many times are you gonna reference the same cast of this show? You need to take this on board. The fact that you've written more lines on The Simpsons than bought in the intro. What you about? What you about? Macky. Macky. Like your shitty slogan, bruh. I love it down for the few of you. So the question pens. Why do you continue to attend events? You should have stayed home.  You've never caught a body. So how can you be claiming another dawn when your first one ain't even entered yet? It's just empty threats. Empty threats. They don't get respect. I must interject. Cos I am refusing to let this man beat me. Especially when he sounds like a fusion of Sylvester and Tweety. He wouldn't let this go, but his puff's still fronting.  Actor. Now I'm gunning back for yours, but you should be worried because I'm good. We're all hunting. You couldn't stop calling me Out-Bred Drink. You look shamefully desperate.  When it finally got set up, he was all like, I don't care about this battle. I don't care about this battle. They'll talk to me through something and leave me alone. Just off of that, your ratings lesson.  You know the type. Floating the weeds in the fake extensions.  Voice mail's an abrasive Texas displayed obsession. So the point of nigger has to change addresses. Because he wouldn't give her the time of day. He made no effort to pay attention so she whelmed and wet then the time comes when he's ready to talk things out. Clear the air. So he approaches.  I see how you roll wheels. Airport security here. Hey, hey, I'm not about to diss you because you work a legitimate paid job. I do too. I wouldn't care if you was on minimum wage cost. I just find it ironic you working in there. What could we get to see the careers born any hint of a takeoff? Yeah. Motherfuckers could have put money up on my next kill. Watch me. That's it. Wills. Dentist pride just for lying now your head's coming off. Like Cecil. Yeah. Goldies. Goldies newbies. Turning home flopping to wrestling show. So many prepared drones.  And you call me Dorothy. You must be the other wizard because you've been projecting this fool's image like you're getting exposed. You're dirty. You like that kid in the school play. Desperate to take the lead role. You want nobody in tonflop restrain your ego.  It was tragic. One big facade sounding like some sort of summer madness reenactment. Sort of summer madness reenactment. Sounded like some source. And in your little distract thing you did a while back. You said Barnes. You said. Now there's direct proof and I quote. Call me L'Oreal. Cause I'm worthy. Call me L'Oreal. Alright. Now usually, naturally, I'm attacked to get at somebody for trying to ruin my mode. But then I fall warm up when I need to reply though. You said call me L'Oreal. Cause I'm worth it.  Now you've recycled the same bars on numerous occasions. It made me question how you go about rehearsals because you seem to progress then revert back to your old methods. That's wills for you. All you've done is go around in circles. And let's get this straight. That boy's six. You want him to road man just cause you know a couple of road man. Yeah? You live in a fairy tale. Rumpel still skin. Where's some guns that you bust? What's that knife you're wielding? It's in the car. Where's some chicks that you bust? Fuck. He said it was in the car but I saw you came on a bus. Listen. You live in a fairy tale. Rumpel still skin. Where's some guns that you bust? Where's that knife you're wielding?  I thought this guy was a real pimp.  And you really think that shite's convincing?  You can guess everything we hear in them rhymes is Will Smith. I said you weren't on my level. I'm by that statement. I'm standing firm. You said you was going to buddy me. Well I'm here now pussy. Let's see if you can back those words. Balls town. I'll get them. When I found out something was happening again, yeah I knew I'd be a part of this. I wasn't even at home though. I was just sitting in my man's spot behind these bars waiting for the call like Will Smith in handcuffed. While you was writing for me, I had niggas saying na sha dosha. Real jeeps saying na sha poke. Bitch is trying to expose you. I had to pull this girl on my phone just trying to give dirt on you. Nah I can't say her name. But I can say that she works with you. So your name's J. Smoog. You're 25. You're working Mill Hills in TDI. There's no thunder near Barney. Just got the high road. You can't pass it.  But I feel like she's a wife though. Cause she sounded so bitter. Was hitting me late night. Tapping me on Twitter. Telling you five foot nothing. What you act like you're bigger. But she told me that you all won this.  Now we know the story goes how when some girls be hating so when they tell stories there's slight exaggeration. So I don't know if it's something that you'd actually do. So I'll leave it to you guys to see if you think it was true. She told me it was Saturday night. It was getting freaky. That we're having a laugh. The lights were turned off so the room was quite dark.  I guess now we know why his name's got nighting in it.  Stopping to that assholes diminish. He don't even brush his teeth when he's finished. Is it true? What does it taste like? Was it poo? Was it for one hour? Serious face.  Same when it after this battle. I dare you. I don't care if it's negative or positive. If it's any way loose the broth I will move you up. I will rock your body. That's my deuces touch. I'm gonna bring TGIs with your serving guys with a team of five beastly guys with heaters, knives with beams and knives dragging them inside TGIs kitchen size leaving slices organs fried and placed inside their pizzas pies for heaters fries. Play and see. I mean that gym four days a week if I shake and weave I'll break his cheek with amazing speed that I make Harry Baker when he changes teeth. Yeah. I had your jaw size rocking back to back.  There'll be two funerals back to back. You left TGI now it's back to that. Let's go. Make some noise.


So it's a thrill to be here. I been worked. So as Jim said, the first part of my career actually was working on windows. And so it's thrilled to be here. Keynoting at an open source leadership summit representing Microsoft of all things. It's fantastic times that we're in. Now the talk this morning that I've got for you is to talk a little bit about how open source and cloud have converged to really drive this. The surge of AI and ML that we see and I'll start by talking about some of the examples that we've already seen in Azure with some of our customers applying AI and ML and shows you just kind of the difference that I can make to businesses. The first case here is Rolls Royce. You might be familiar with Rolls Royce from the cars they make, but they also make aircraft engines. And if you take a think about what an aircraft engine is for a second. It's a giant device. It's got sensors all over it pumping huge amounts of data. And before the advent of cloud and AI capabilities is really hard to make use of that data. And the kinds of use you can make out of that data include things like fuel efficiency and predictive maintenance. And so Rolls Royce has built a platform where that data goes up into the cloud. They apply AI and ML to it and they can predict the failure of an aircraft engine. If an aircraft engine fails and parts need to arrive at the airport where it's failed. That costs an airline about a million dollars a day. So just by able to predict when an engine is going to fail and have the maintenance happen before that happens or at least have the parts in place. So that when it fails it can be serviced more quickly, can save a huge amount of money. And they also use AI and ML to track the efficiency of the engine under various conditions of humidity and altitude. And by using that they can optimize the fuel efficiency of an airline flight and guide the pilot to be able to save fuel. And airline spends about 40 percent of its income on fuel. So just a few percentage points of additional fuel efficiency can be millions of dollars a year for an airline. The second case is actually a Microsoft case. This is us exploring the possibilities of AI and ML. And this was inspired this project here called diagnostic ex inspired by a project at Stanford called checks net where we've taken a data set and a curated data set of radiological images chest images and have applied AI and ML to identify pneumonia to be able to train it to take a look at a new image and determine if there's a diagnosis likely of pneumonia. And why is pneumonia such a focus well around the world pneumonia is the number one killer for children under five years of age about 16% of the deaths of children under five years of age are caused by pneumonia and us alone 50,000 kids die each year from pneumonia. And two thirds of the world's population, even despite having access to imaging devices, do not have access to radiologists. So if an ML can provide a diagnosis for a doctor physician that can potentially save a child's life. So by taking a look at this data set, we've been able to train it to identify pneumonia. And so this is just another example of application of AI and ML. The first case here on the right. I was over there on the right side and this is the predictive maintenance use case. The health use case that I just talked about is more one of image recognition, but you can see other use cases here and this shows you that a ML developers are targeting a variety of use cases. This is from a survey from slash data of a bunch of ML developers and what kind of algorithms, what kind of use cases they're targeting. You can see everything from analysis and prediction of customer behavior, which is number one applies to every single industry all the way down to the ones that I've talked about. Natural language processing, speech recognition, artificial intelligence and games being one. So this AI and ML phenomenon has really already permeated just about every industry. In fact, if you take a look, there's a font problem on this slide, but if you take a look at the most promising jobs of 2018.  And for the last since 2014, the number one skill has been statistical analysis and data mining surpassed only this year by cloud, but this shows you that this trend has been going on for some time. Now, what's been powering this trend, like I said, cloud has a big part of it. Open source has a big part of it. Hardware has a big part of it. Data has a big part of it. And so let's break that down a little bit. If you take a look at what cloud represents, it's on-demand compute. And if you've got on-demand compute, what that promotes is experimentation. And AI and ML is really requires, it's an art at this point, and it really requires a lot of experimentation. If you've got a fixed amount of hardware, if it's very hard to get access to hardware resources, that's going to inhibit the ability to experiment. When you've got cloud on-demand, instant scale, you can go experiment where you run, train your models, try different algorithms, try different parameters, and really tune something to be able to solve real-world problems. AI and ML is fueled by data. And in the past, data was relatively expensive. So most companies were very careful about what types of data they kept. Unfortunately, if they didn't keep long enough periods of data, or if they threw away the data that might be the features that were most important for solving a particular problem, then they couldn't have an efficient solution. But with the advent of cloud storage, extremely cheap, now large data sets can be collected, and insights can be gained at a later point in time. Even if you've got data and you might not be sure about what kind of insights you can gain from it, you just store it, and later you might come up with some way to make use of it. And then finally, we've seen a huge surge in hardware capability. And hardware capability has really brought into the realm of possibility solutions for many types of problems. If you take a look at most AI, ML training, it's done on GPUs. And this graph here from NVIDIA shows you the improvement in GPU capability. It's really around 2010, over on the left side of the graph, that GPUs became powerful enough to make deep neural networks of any complexity practical. And you can see that we've gone up in roughly 10x in performance capability of GPUs today versus then. And that opens the door to solving many more types of problems in a much shorter amount of time than was possible before. If you take a look at cloud and you take a look at processing massive data sets, you need a great network to shuttle data back and forth between the data sources and between the GPUs, and even in between GPUs for a distributed neural network, for example. So the network is extremely important, and we've seen huge innovations in networking in the data center. The graph right here shows you for a data center, the amount of bandwidth out of the whole data center's bandwidth that an individual server has over time. So if you take a look, for example, in 2017, 2016, 40 gigabit NICs were added, became standard on data center networks, and you see a jump in the amount of bandwidth that can come from an individual server has as part of that overall data center network. And what this means ultimately is you've got a 40 gigabit NIC. You can see that the amount of bandwidth that's got is around 6 gigabits. That shows you that the oversubscription across the whole network continues to drop despite the fact that the individual bandwidth off a server continues to grow. In other words, the network is becoming flatter and flatter and bandwidth is becoming effectively free. And so this is what's going to promote the processing of massive data sets. And of course, open source has a big role to play in this. If you take a look at the kinds of technologies that are involved with data processing in ML, it starts with data storage platforms like SQL servers. You see MySQL and Postgres, the rise of those over the last 10 years, open source based platforms. Cassandra there, no SQL, huge rise in that. That whole ecosystem, no SQL, has been entirely open source driven. The analytics and forecasting tools, I've just got a couple of examples. There's Spark, open source, R is open source. And if you take a look at the development languages and tools, there I've got Xamarin and I've got Node and I've got Python. And those are all largely open source driven by open source. A couple of examples specific to what we see happening on trends in AI and ML. The use of things of frameworks like CNTK, which has come out of Microsoft. This is a convolutional newer network, CNN optimized platform for deep neural networks. It's completely open source. Next to that is TensorFlow, which has come out of Google, open source. MXNet, which is a framework that's a collaboration between Facebook, Microsoft and AWS, showing a community of companies working on an open source platform, this Apache MXNet. And then finally, Onyx. Onyx is an attempt to define an interoperability standard across these different frameworks. So one can export a model that can be consumed by another. And so you can use the right tool at the right place. For example, if you want to use a dynamic graph model like PyTorch, you can export the model that you create from that and then plummet into TensorFlow and get the optimizations of TensorFlow. And that's made possible by Onyx, which is, again, a collaboration across Facebook, Microsoft and AWS. Now, what has really driven open source in AI and ML? I found this paper from 2007. Remember when Dick Cheney was still president? 2007. And this paper is in a machine learning journal, Journal of Machine Learning Research, a collection of roughly 20 different authors published this paper, The Need for Open Source Software and Machine Learning. And this is screenshots from the paper. You can see the top seven reasons why they believed, why they argued that the community, the scientific community, machine learning community should adopt open source. And some of these are just general applicably to any open source, any argument for open sourcing software. The first two are specific to the research community for AI and ML. Their observation was that a lot of academic papers would be published. They would have results. But because the tools that were used to produce those results were not generally available and not open source, that it was very difficult to go and validate those results and reproduce them. And then second, if they're not open source, it was impossible for the scientific community to go look and see maybe if there's a problem, a bug, a bias somewhere in those tools that were throwing off the results. So while the tool was producing some results that you could say are valid, there was actually some flaw in them. With open source, the community could go look at it and figure out and contribute in enhancements, improvements, and find problems. So already back then in 2007, really before the GPUs really caused this surge in deep neural network, and we already see the scientific community say, hey, we need to do open source with AI and ML for all these reasons. If you take a look at the kinds of tools that people are using now in the community, this is the Kegel 2017 state of data science and machine learning survey. These are the top five tools used by data scientists. All five of these are open source. Well, Python's open source, R's open source. If you take a look at SQL, there's SQL server here, MySQL and Postgres. So largely open source. Jupyter Notebook's open source and TensorFlow, open source. And if you take a look at the libraries they're using, here's the ranking of most popular libraries. These came from dataincubator.com where they went and analyzed GitHub activity, Stack Overflow activity, and Google search results to kind of determine what are the hot libraries right now. And you can see they're all open source libraries. The whole machine learning industry is really built on top of open source. And if you take a look at what languages they're using, besides things like R, which is used for professional machine learning and AI, this survey here, also from slash data, breaks down the preferences for different languages and frameworks across data scientists based on their educational background, what they've come from, if they've been self-taught, if they've gone to university. And the thing that's striking about this is that consistently across all of them, that if they develop their own algorithms, they do so in Java, Python and C. And all of these three are open source languages. And then finally, when it comes to machine learning and AI, it's a community. And it's a very complex subject. It's quickly evolving. And the developers in that space oftentimes are stock or looking for guidance or looking for inspiration for how to solve a problem. The places they turn to for information are shown here, also slash data results, surveyed from them. Where do you go find information about or guidance about the kinds of projects that you're working on? You see number one is GitHub. Why is it GitHub? Because they can go and find projects there that they can take, learn from, reuse, fork, deploy. So nothing teaches more than the actual code. And that's where GitHub comes into play. You can see number two is websites and community forums. So again, open source is about, not just about open source and the code, but actually creating community around that code to support that code. And you see that in AI and ML with the communities that are built around top of the code inside of GitHub. And I talked about before things like MXNet and CNTK. All of that is in GitHub, which has become the repository for all things open source. Now going back to that project that I talked about at the beginning from Microsoft, where we took the NIH radiological imaging library and have trained it with machine learning models. I wanted to show you a breakdown of that architecture to show you how we've made heavy use of open source throughout that whole architecture. So you got the data sources on the left. There's about 112,000 images, by the way. 14 different pathological labels, including pneumonia, across 30,000 patients. That's ingested into cloud storage. We then launch what's called a deep learning virtual machine. This is a virtual machine you can launch in Azure that has built into it roughly 30, 40 different languages, visualization tools, frameworks. The vast majority of which are open source where you can quickly get up and running with your project without having to go and reinstall things. The model that we use here for the training is called DenseNet 121. This is actually a feed forward convolutional neural network that was published last year in an academic journal. And going back to what the scientific community was asking for back in 2007, the entire thing is in GitHub. So anybody can come and make use of this algorithm to apply it to problems like this. And so that's what we did. And you can see that the frameworks we used on top of that algorithm, PyTorch and Keras, both open source. Then we trained it on Azure with Azure Machine Learning and Visual Studio for Tools for AI and Visual Studio Code is, of course, open source. And then when we deploy the models, we deploy in a target a bunch of different run times. And you can see Onyx is one, TensorFlow is another, Core ML is another, all of which are open source. And then finally what the doctor would consume or what the analyst would consume here when they go and get a radiological image, process it through this model, is images over there on the right side that you saw before. So open source infused throughout this whole pipeline, and this project right here is available also in open source. The completely open thing, the whole thing, from start to finish, you can go access. Today we just published the whole thing in GitHub. It's at least some time today. It might have already happened. But the whole thing is going up into GitHub. So if you take a look at what's been happening over the last 10 years, really this rise of AI and ML, why are we hearing about it so much? It's the confluence of a few things. Cloud computing, infinite storage, low cost, on-demand computing, the growth of GPUs and the capabilities of GPUs combined with the tools and run times and languages that people do this kind of technology with, which are all open source and contributed to by the open source community, which has really created this massive wave that everybody's writing now to go solve problems like pneumonia and increasing the efficiency of airplane engines. So with that, I want to thank you very much again for being here. And this AI and ML phenomenon, we just seen the beginning of it. Of course, everybody's talking about how this thing is going to permeate everything we do. Again, driven largely by open source in the communities that we've all created. So thank you very much.


Ladies and gentlemen, welcome back to another episode of toffee TV USA. We are coming to you on Christmas Eve So Merry Christmas to all of you blues out there Hope you are enjoying this time with friends and family as best you can in what has been a tumultuous year for Both Everton and for everyone living in the world basically We missed last week's episode took a little break, but we are back on Christmas Eve to talk a little bit about Carlo Ancelotti we of course have a lot to celebrate but in looking back it's been and I mean I think I have a lot to be thankful for despite all the difficulties we've been through. I made my first trip to Goodison this year. It's been great a lot of progress with the pod and Just a lot to be thankful for healthy family and all that sort of stuff So just take time to reflect and be be thankful for what you got and hope hope for the future hope for the future of Everton at Behind the Reigns with Carlo at the Reigns Steering us in the right direction. I think which is the subject of our show today It's just past the one-year anniversary of Carlo Ancelotti taking over as manager Which feels like probably a decade ago Ryan now. Yeah, it really does. I mean cloud you think about it There's been a lot, you know, it just never there's always so much drama here at Everton And it's kind of nice that I feel like maybe things are settling into some there's some fixed variables now to be very Analytic about it, which how could I not be right? I mean, that's apparently my calling card, you know I don't watch the games. I just study ed and spreadsheets at this point But no, I think you know and in honor of that I think it's worth revisiting It's also the one-year anniversary approximately of our cooperation for the Golden Ogden Award or otherwise known to Americans as the Skip Bayless Award a reminder of Mark Ogden's Wonderful diatribe last December about Carlo Ancelotti Obviously, we know the article where he said basically Everton's not good enough We can't get Carlo Ancelotti. What are we thinking? How naive of us? But then he followed it up with this gem on the 27th and I thought it was worth revisiting his quote Not a fan of Moyes But over six months think he'd be a better bet than Ancelotti. Let's see Well, we have seen and I think it's pretty safe to say that all Evertonians are very thankful and appreciative and are celebrating the fact that Carlo Magnifico Carlo Fantastico is at the wheel at Everton football club and I think that bodes great things for the future so The theme of this episode is to celebrate Carlo Ancelotti But really take a harder look at the impacts that he's made both tangibly and intangibly to the club I want to talk a little bit about mentality. I think it's made an impact there Transfers personnel. I think there's maybe some mythology. That's probably worth exploring The tactical differences especially from the predecessor manager in overall performance Hamas, let's kick it off with the mentality because I think it's hard to ignore the impact that Carlo has made on that the club and the players Yeah, I think there's a few facets of this I think you start with the fans us And you look at in the wake of David Moyes's departure We've had a slew of new managers and I think most of them had bright spots But eventually fizzled out and there was never this this presence that Carlo has or this Record frankly of success and so there was this inevitable trend of any time things weren't going quite so well You'd start to second guess you'd start to question the decisions being made and though we do Some of that on the show with with Carlo and over the course of individual matches and on the American Toffee podcast I still think that at the end of the day He commands the kind of respect that very few in the game can and I think that Translate to the fans. No one's pointing fingers at Carlo really there was a kind of you know You might say oh, he got it wrong here there But no one saying there's a systemic problem at Everton and that Carlo needs to leave no one with a rational brain at least Furthermore the players. I mean this I think the same thing happens when you're under a Marco Silva Who's a younger manager really nice guy by all accounts and really professional? but some of the advice and the Coaching that he may have tried to impart on the players may not have landed with the same gravity that it has Or it does with someone like Carlo Ancelotti. So I think that's really important and then you look at again It's just the fact that we are now rock solid from a managerial standpoint I think there's changes that need to be made But I think most fans are kind of buckling in for the long haul and recognize finally that these sort of things take time It's a massive difference. No question and and the thing is I had a soft spot for Marco because I loved His analytical tactical approach to the game, you know what I mean? I really liked how he played and we'll get into the tactics in a second And I do think people liked him, but ultimately he was complicated He's by all accounts a very complex individual and Carlo seems to have simplified things a little bit and made it a little bit easier for players Albeit, I would argue his systems and his adaptability are somewhat unique and difficult It's gonna take time But but I think a very interesting approach is the difference in the impact of the managers on personnel decisions So I'm not gonna get into this whole mythology that there's a Carlo by versus a Brands by I think that is absolutely absurd and I'll say it forever Because they have different jobs and ultimately I have to admit when Carlo was first announced as a series candidate I had some initial apprehensions. I thought oh man. This guy is used to working with big-time senior players Leaders on the field, which we didn't have many of and I was very concerned that So I'm a firm believer and I think you are too a club like Everton that does not quite have the buying power of the other clubs I mean part of that you need to get into Europe and do some other things to achieve greater revenue commercial revenue all sorts of other things One of the ways the teams like that can compete is buy a little bit younger players still for the first team Whether it's a dean or a charlison that's maybe slightly undervalued Knowing that they're going to improve or you can get the best out of him Maybe the circumstances they were in did not and they would grow in value and again as we said a hundred times in the pod It's not just for sell-on value to please But sell-on value is also illustrative of increased performance the bottom line Is we didn't we don't have the revenues to just go out and buy world-class players and I was concerned that Maybe that would be problematic. We can't afford to compete that way You know, we would not have enough depth or whatnot So I did a pretty hard look at toffee analysis wrote an article on Carlo Ancelotti and to me It showed a lot of interesting things to me And I don't think necessarily there's a predilection one way or the other But one thing I will say that's very interesting with Carlo is I think the difference between him and Marco is Carlo has always worked under a sporting director And I think a guy that's that mature that seemed that many different types of teams and have those kind of experiences who's fairly adaptable Frankly Carlo, I think it's just a better reader of the game And I think he's also in turn a better reader of what his team needs and the types of players He has in the evaluation and I think that downstream is going to be much more beneficial to a guy like Marcel Brands Who's really job is to take the needs? Given to him by the head coach and find the right players for him Not to mention Carlo's ability to attract players of greater nature opens up markets that wasn't there before but it is interesting I mean you look at Carlo and I think one of the reasons he seems very happy working under Marcel Brands is my god James look at the sporting directors He's worked under. It's I mean, it's almost like a list of repressive regimes. Is it not? Yeah, a list of megalomaniacs create just some truly some guys who stand out. I mean you look at Roman Abramovich is his time at Chelsea exactly known as a guy who Taking a whole lot of opinions from his staff on how things should be run And you went into De Laurenti said at Napoli, but there's some other ones that maybe aren't as obvious to To people that you did some in in-depth research on and spoke about in that article and I think it's helpful to recap it here Yeah, I think Luciano Moshe is interesting and who Ventus. I mean he had such a reputation as a transfer guru There's no way Carlo was gonna mess with him Carlo at Parma was a little different, you know, it's more of an upcoming team and stuff And also a lot of these teams he took over were not already world-class. So he did improve them At Milan, I mean where where Carlo stood and stayed for a long time Riloussone is is a pretty legendary and infamous character He was you know dominating transfer policy as well as everything else in that club But Carlo is a very understanding guy and diplomatic guy and stayed with them for a while I think Abramovich and Frank Armisen was his sporting director I mean, some of these were clearly had nothing to do with Carlo like there's no way Carlo What about Yuri Zerkhoff, you know to me for a crazy money and I don't think Fernando Torres is this guy too and Florentino Perez infamous Sporting director at Real Madrid. I mean look Carlo did not necessarily want Gareth Bale And I think it's very interesting how Carlo used guys like Thomas Ironically playing a most as a 10 and a 4-3-3, but look at this and then Willy Honest at Bayern Munich I mean, I think that's the one where I Mean him losing the dressing room was really the cards are stacked against him He even admitted in his books. He basically said I didn't know how to play them other than peps Set up. I mean you have a guy like Moller is a very unique player. Where are you gonna play? Yeah, he has to be almost in that free roll on the right side So I think all of those guys are very dominating very domineering guys It is their club and I think brands is a little different. I mean, he's a little more accommodating and stuff And I think I think that's so so let's look at the argument between old and youth so It's very easy to look at this pass transfer window and say Carlos only interested in old people, but we think maybe there was a different reason for why they invested in maybe mature Players that maybe had some leadership qualities. What are your thoughts on this? Yeah, I think the leadership quality is definitely a big a big thing I mean any time you have and Carlos spoke about this in his book when he went to to PSG and he came in and You have to at a club like that at the time PSG didn't have the like I guess recent history that they do They had good young players too But they didn't necessarily have a slew of experienced guys that were proven winners And they right and that's the culture that you want to instill at the club And I definitely Everton if you have one overarching critique of the players themselves over the last several years It's been that lack of leadership that lack of at times Just digging deep and getting stuck in and times, you know, we thought the players looked kind of apathetic They've failed to take responsibility for for some of the losses and if you're trying to establish that culture You need to bring in guys who have a track record of that and you could argue There were very few whatever Tim on Carlo arrived that had that and so in the summer I think that was the immediate pressing need get some guys Not just who are leaders, but our quality and gonna improve the side But I don't think there's a lot of young players that can check all three of those boxes And so as a result you take two of the three you get the leadership in the quality And that's I think the backbone of what our transfer policy was this past summer for sure and in value You know, that's the thing you look at the price He got these things are he got great value for players and we talked about as much as I think Maybe buying the young players might be a better way forward if you don't have the leadership there Who's gonna help facilitate their growth anyway? It can't just be the manager solely and when you look at the prices that we got for some of these guys We got a lot of bang for a buck so kudos to brands maybe for the negotiation But yeah, Carlos a big a big attraction, but really when you look in history, I think it's very varied I think it's very difficult to say We only likes older players and kind of blame him for not bringing guys in like Anthony Gordon or in Kunku immediately Which I think is a stretch anyway, but look, so just revisiting very quickly like who ventis Carlo took over team the finished seventh and Moji and Carlo pretty much brought in young players and that's it At Milan they bought a lot of older players, but he still had no problems incorporating guys like a car Gillardinho Pato into very experienced sides now granted auto levels, right? You know, I mean certain different levels of players which that could be the counter argument I think that's a fair one. I mean caca was world player the year at one point. Yeah, so I get it You know, I mean and Bufone giving him his start at it goal. I mean, who are we talking about here? So it's a fair counter. I'm simply trying to be objective when I wrote the article But yeah, other than the bizarre purchase of Chelsea of Zyrkoff from Moscow Most most of the guys are younger players even Torres Fernand Torres is only 26 and they were under a transfer ban I forgot about that right Ray on the dread surprisingly all players under 25 one exception Taylor Navas who decent purchase there. I would think talk about, you know, a great fine I guess Chica Rito is there in a loan deal. Don't even get me started on that guy LA Galaxy. Thank you my god But yeah, and Byron Byron tons of young players really with the exception of that's Hummel's so Yeah, Napoli is a little more more interesting, you know, they bring in guys like Irving Lozano and Minolas and Moret But it was kind of a mix. So anyway, all trying to say is looking back on that I understand the idea that all carlone only works with experienced players But I'm sorry the transfer business even if he wasn't a huge impact on it and it was under sporting directors He clearly has shown at least some deference either to sporting directors in the way they buy or at least a willingness To give some young players a chance. So I just I don't think it's that one-sided and I Think it'd be better to consider the individual circumstance the argument of a Bernard versus an Anthony Gordon And their past performance to last night Bernard probably didn't shower himself in glory and maybe we'll see Gordon as a result I know I don't want to bring it up for those of you.  I don't yeah, I don't know if I feel any better I will say one thing though. That's very important is The difference between Marco Silva. I think tactically who is very system-oriented or very kind of restrictive Versus Carlo Ancelotti who's known for adaptation Clearly that is a big difference in terms of personnel and transfer business. Is it not and I think that's where Carlo Ancelotti differs from a lot of Quote-unquote maybe superstar modern managers or new yeah new ones modern guys. Yeah, a lot of systems out there, right? if there's guys who are almost religiously obsessed with their one system and yeah trying to Get the players to play that system constantly regardless of the opposition and basically just dominate opponents that way but Carlo Has said and he's on record that that is not a philosophy that he subscribes to he's very much Win the way you need win with what you have Don't try to put a square peg into a round hole so to speak You can take the guys you have and you can be flexible and based on injuries and all these sorts of things And it makes you much more resilient to the types of Situations ever tend to have been faced with when you have three of your four best players that are out injured You can then adapt and change and you're not trying to plug guys into Leuka Dean's role specifically and expect some the same kind of output you can then Change the the definition of what you want your left back to do in general We've seen that would been Godfrey and that makes you much more difficult to beat and much more difficult to predict as well Which I think is a huge advantage for Everton under Carlo for sure, but conversely you have to buy some different players I mean that's the key. I mean under Marco He was slating people into either his 433 with kind of the sitting defensive mid which I Mean Marcel Brands bought in JPG and just never kind of never was healthy still barely hasn't been or that 4231 I mean the thing about Marco is he was so restrictive and much like a lot of counter pressing and pressure oriented coaches. I Mean remember watching Bernard play in the left side where he's very comfortable He's comfortable playing in the half space and people were crying for him to play more centrally I don't think he's really a center player But certainly when the balls on the off wing he should drift central the thing is did you ever see him cross mid the midpoint of the field? Never I mean did you ever see Marco adapt and Really play overloads and really attack teams that bunkered in I mean He was very good at dealing with better teams and packing in and kind of grounding out results But I think ultimately that lack of flexibility did him in I mean What's the point of buying creative players if you aren't gonna allow him to express themselves and while there's merit in systems? Boy, you've got to be really darn good at playing those systems. I look I think about what Ralph's doing at Southampton His system is very distinct There's a reason why they've been so successful this year have they had a single major injury inks for a couple matches But that makes a massive difference So Marco in a very rigid system with people bought specifically for the system had a slew of injuries and sure enough Could not adapt and deal with it and maybe the underlying metrics on Marco indicated and some of the rumors Marcel Brands kept pushing and defending him That we were fairly unlucky in results and I do think there's some merit to that But ultimately if you're gonna be that restrictive and you're buying better more talented player is Marco Silva The right player to play with better players. I don't think so. I think he's more of a guy that should be in an Olympiacos You know what I mean to make things more difficult that has to rely on the system if Ralph Hassengut could buy the best players in the world He wouldn't have to turn a word prowess into world-class player So I think what's really important is do we think hum is if Marco Silva is in charge Knowing our current injuries. How do you think his team would have fared in the last three matches against Leicester? Chelsea and Arsenal It would have been Bad, I mean having done the pod now for a long time and covered Extensively like Marco Silva match after match. It was like groundhog day Like we just continuously be beat the same way and it didn't really seem like he had any intent of trying to Switch things up do something different to try to change course And so I think I don't think that with the slew of injuries that we have now we Marco would have been able to find a creative way to win I think he would have tried to maybe bring in some try to do like a like-for-like switch and it would have made us just Similar but worse product on the pitch than we then we had seen previously And I also don't think that you ever really showed Any way to kind of correct course when we went when the team's mentality started to slip It was just a consistent downhill trajectory and there was and that's ultimately what did him in was the inability to to Reverse and take a step back and say, okay, what are we even doing here? Do we need to maybe change up the formation change of the positions and Ended with him being sacked as we all know now do something Marco Yeah, I mean every time, you know subs He did not have a great grasp of the in-game management as subs were never necessarily effective rarely subs Ryan the so I know they're very Frustrating so so it is interesting you can look at the underlying performance metrics and say he probably was better And he was unlucky and certainly injuries contributed to that but conversely now and Patty Boyland and Greg O'Keefe put out I think a really interesting article on Carlo By the way, I'm gonna plug Patty's article last night on the man you match. It was excellent He had a very nice combination of tactical and personal type stuff I love patty. He writes really really well and interesting stuff But him and Greg they're quotes. I think is really good talking about the on-field performance In that time since carlo's been here He has tasted victory in 19 of his 38 games in charge across all competitions a win rate of 50 While only five premier league sides can boast a better points total since he's since his arrival So that's impressive in and of itself But thinking about the personnel he's had so last year well documented everton far and away had the worst injuries In the entire league the most major injuries.  It's it's almost comical and hard to believe Really and last night we saw it just the lack of defensive midfielders when you got three out of your four out It makes it very difficult to do much tactically But a lot of his success right now has been with almost the same guys I mean sure when james and alan And decori have all been available. I mean you've seen I mean how well relatively well we've performed But carlo is getting a lot more out of players That guy's like a marco marco could not so I think it's very interesting though to look at the team He took over his first match in charge was boxing day Last year against burley and a one-nil win off a dumb and a calvert lune header if I recall So let's look at that starting lineup. So you've got pickford same guys You've got colman yuri nina mason holgate all guys he inherited Um And then you had sedibae Guilfee fabian delt who he doesn't even have available dean doesn't have available Bernard who he has available who was forced to start basically for lack of people were charleson and dominant calvert lune. So Now he has alan he has decori But he doesn't really have those guys and moist keen off the bench last year He doesn't have a moist keen to come on that could I mean could we have used that step over and blast into the corner that he had Please yes Yeah, I mean He's the perfect type of guy that you would want off the bench leighton vanes was there last year too I'd look he allows you to almost play the same way and and And you know, we don't have that so as a result carlo has used someone like ben godfried very intelligently Even though he was bought primarily to slip in eventually be center back Um, he doesn't have the oh wall cut even anymore, which is fine big deal But the point is he doesn't have he has some key personnel that are different and unique that have helped us so far But look at what he's done in the absence of a lot of these guys How can that not make us feel good and optimistic somewhat into the new year? Yeah, a hundred percent. I mean the guys that are here last season A lot of people were asking questions about a guy like michael keen look at me this season Ben I think our most consistently good player all all season long The guys that started that Fabian delf who was brought in and has barely played because he's just been injured and the injuries are are what they are But he's getting now the best and calvert lewin is like the golden poster child of the carlo enchilotti philosophy Changing the way that he plays still getting the good pieces of calvert lewin's game that we've seen in his Long run in the first team now But also adding the biggest missing component was which was consistent goal scoring and you see that from the system and Adaptability even guys like gilfee sigurdson who many fans would have been happy to see leave in the summer I think we're both probably in that camp He's getting a tune out of him at least the last four games when he's needed And he's not going to be needed every single game when we're fully healthy But the important thing is that he's able to be utilized in an effective way when he's in there Still not up to the quality that I think we all expect and perhaps demand But he does a job and he Does you can see the things that he contributes? Which we've we've known since he joined everton, but that had gone missing for such a long time And now we're kind of seeing a little bit of it return I'm just looking forward to the injuries lucadine looks like he's coming back, which would be absolutely huge And a couple more additions and we're very close to returning to that starting 11 that went on the tear at the beginning of the season so Again, no pointing fingers at carlo. I think he's done an exemplary job and Under some really difficult challenges that he's faced. He's met them all and for the most part I don't think any fans can have very many complaints going into 2021 No, and we can pick and choose off certain tactical setups that we didn't like the first match against man You I know you and I were pretty frustrated about our performance against south hampton seemed to play right into them And the christmas tree experiment with andre and gilfy up top was probably not the best move But he is learning and adapting and ultimately you start to wonder a little bit Um, especially after gilfy admitted in a post match interview how much time they spent working on defensive shape that Maybe it wasn't carlo. Maybe the guys were not following instructions very well Um, and and I'll tell you when another feather in his cap is david enchilotti Clearly is sharp as attack and seems like a wonderful foil and kind of a sundad way to I mean be able to tell his dad Like what are you doing? You know, it's kind of a special relationship And most importantly too carlo seems to really reflect the values that we all cherish and some of the reasons why we're attracted This club to begin with and and that's I mean he resonates with the fans and seems very happy God knows we've heard enough about crossby You know their statues are their statues There's a beach. Um, yeah, it's really nice and you know, he's a lovely guy and I think he represents the club well Um that being said I did want to plug at least what we think for is going to be fitting for our next episode We know the january transfer window is not too far around It's nice to talk about carlo's impact and generalities on performance But we're going to try and get in a little more detail into the current performance and talk about what we need as a club um And so stay tuned for that next week on toffee tv usa, but I will say this I'd like to close in our american and actually worldwide tradition Um on a little bit of a christmas question So hummus if you could have one everton oriented christmas gift to magically appear under the tree tomorrow and only tomorrow We don't open christ christmas gifts On christmas eve darn it speak for yourself. We don't know. I'm just speaking. I don't care people do that Now that was a williams family household real rule. I swear to god It's like the one time we were strict the whole year, you know, come on What would be the one thing if you could have one everton gift appear fall down the chimney poof at finch farm magic hummus I my choice I think And this is looking ahead a little bit. This isn't an immediate gift got it But I'd really like to see a strong f a cup run now that we're out of the caribou cup Now that we're sitting pretty in the league I want to see us get healthy and I'd like to see us just have a go at the f a cup man. It's I know people kind of there's the the caribou cup the league cup is a bit divisive Where people are kind of of two minds where we want to get silverware by any means necessary But it's also the making mouse cup and so you can kind of exist like in between those two Things but there's no question the f a cup if we could get to even a semifinal or a final would be Such a boost to the fan base and and hopefully by then once that's going on the fans will be Back in larger numbers than they already are so that would be my thing and I can gonna sneak a second one in there and that is 2021 to see a full goodison park once more I think you know the days are numbered before we move to the new stadium And there's nothing like goodison park when it's roaring Behind the team and the 2,000 fans the last silver matches have done a great job But it's there's no substitute for that full full audience. So that's going to be my Christmas wish ryan, how about you god the goodison roar would be lovely I can't wait to get back over there and experience that again. What a special place For me immediate immediate gift a healthy jpg It's the only thing I could think of before the window that might make a difference Do I think he magically is going to appear down the chimney poof Santa hat ready to go and play 90 minutes And I think alternatively carlo may want to look at moving someone like ben godfried into defensive mid because andre and tom davies are not the solution But man what an absolute impact he could make you remember how much I talked about I love that signing when when brands made it. I think he is a really talented guy could protect our back lines So well would give us so much more versatility and dynamic ability to change the game It could allow to cori and ellen to play higher. That is my christmas gift bring them on down santa, please Everton out, please dear god. I don't think I've been that bad this year. My wife and kids may disagree, but um, you know, that's what my wish is Uh, but on that note, I personally want to wish everyone out there all our listeners and every everton fan out there A merry christmas a happy holidays Homage you want to give your wishes and send us out here. I think that's it for this week Yes, merry christmas to all the blues out there if you're celebrating Thank you again for checking us out If you enjoyed the show definitely subscribe to toffee tv check out what else they got going on as i'm sure you all know Subscribe to the channel subscribe to us follow the usa toffee pod you can find all of our stuff at link tr dot e slash usa toffee pod And otherwise, I hope you as ryan said buy been some Drinks perhaps enjoy some good food and be with your family if you can or connect with them Give them a call if you're not able to be with them in person Definitely, it's that time of year to reflect and enjoy and last but not least I hope all the liverpool fans out there get colon. They're stalking Well, they will automatically by definition. I mean there's no way Just santa's blue. That's right. He is clearly and he's forced to wear that outfit I mean, please if you had his choice it'd be blue crimbo all the way man 100% everyone knows that All right, folks That's gonna do it for us catch us next week on toffee tv and again Do check out the us on the usa toffee pod as well. We'll see you guys next time


How do you challenge and change That negative self story that script that's there. I call it the defective story this question from runika. I hope I'm pronouncing that right So how do you challenge and change this defective story? They're not good enough the there's something wrong with me that narrative. That's there Well, the first thing I would suggest and runica you're asking the question here So I'm assuming that you're aware that maybe you're carrying a story like that The first thing I would suggest to people is to is to to find out if you are carrying the story And really what I mean by that if I'm honest is To become aware that you are carrying that story because I don't really know anyone who isn't carrying that story At least this to a certain degree This this story that there is something wrong with me. So the first thing is can I bring awareness to this? Can I find? Within myself a story of something's wrong with me One of the best things I've I've I've found for that is to find it. It's almost like to flush it up if you like Scott killaby he has this process He calls it reversing query. It's really clever What you do is kind of you're using Stuff positive affirmations in a really clever way, you know positive affirmations Typically have been about almost trying to reprogram your core beliefs or Recondition your mind or if you know if you say something true repetition and off it starts to really go in But he uses it differently. He'll he'll find like a Let's say something like Let's say something like You construct a sort of a really nice statement about yourself and you start to say it yourself So it could be something like I'm imagine a person has an issue around their their appearance or something They start to say I Am very handsome And they'll say that to themselves and that that idea is dropping down into their body and they'll actually find Some sort of a rejection against it, right? So now they're actually flushing up this defective story. They're kind of bringing it out from the shadows if you like And so the first step you're on a case finding out. Let's let's see if it's there Let's try and get to it expose it bring some light to it first of all because You can't do anything about the defective story There's a lot of guilt and shame around this story and for that reason. It's usually very unconscious So most people aren't aware that they're walking around with a lot of this guilt, but they are So bringing it up is is is the first step once that's the hardest step Once that's done. It's actually not that difficult To assume and you can get in touch with the emotions that are around it that will usually be there What you can start to do is just to do inquiry on it or to ask questions of it What function do you have? Why are you here? Is this true those types of questions? It's not so much about Talking to yourself in a positive way. It's more about just Questioning and then ultimately dropping that defective story. You don't have to come up with a new story your Your natural state of being is to be in love with yourself. I Know that's a crazy crazy sound an idea for most of us because I think a lot of us feel very cut off from that that authentic Natural inherent love that we have for ourselves But the greatest love story in your life is the one that you have with yourself or at least the one that you had with yourself and That can be rediscovered, but you don't have to write a new story. You just have to remove the the garbage story that got Placed on top of that and is is is blinding us from that It's not something that changes overnight all the time You know like what we're changing this narrative. It can take some time Especially with core beliefs that need to be inquired into again and again One great way to do that also is like I mentioned before but also you can start to look at where you're getting triggered in your in your life Using your triggers Because ultimately all of these triggers that they're showing you really what is how is it that you see yourself? So don't waste your opportunities rather than cat triggers I actually start I'm start to use word catalyst more and more now because trigger almost like it is a negative word at This point it shouldn't be but it is but a catalyst can be seen as kind of an opportunity All right, something's happening in my body right now. Let me Let me really see what's going on here try and understand it a bit more so like I hope that's useful and If you've got a question you can either leave it below maybe and I'll try and get to it or just send me an email to website and Thanks for being with me as always and I'll see you again in the next video


Good morning ladies and gentlemen to this press conference from the 49th annual meeting of the World Economic Forum here in Davos. Good morning to the third day of this meeting. We're starting a couple of minutes late. We hope it's not a symbol for Europe being late in the innovation race. Everybody's talking about China and the S being locked in this battle for tech dominance. So the question is where do we stand with Europe and how competitive is Europe in this global innovation race? This press conference is also dedicated to a launch of this report. Innovate Europe. My colleagues here have some copies if you are interested and you'll also find it online on our website as of now. Thank you for joining here in the room and thank you for being on the live stream here with us, whether through Facebook, Twitter or our website. Welcome. Without further ado, let me introduce our wonderful panel here this morning. To my immediate left we're joined by Martina Larkin. She's the head of Europe and Eurasia and a member of the executive committee of the World Economic Forum. To her immediate left we're very pleased to be joined by the Prime Minister of Estonia Yuri Rattas. Right at the heart and center of our panel we're joined by Gillian Tanz. She's the CEO of booking.com. To her left we're joined by Klaus Hommels who's the founder and CEO of Lakestar Advisors, one of Europe's biggest venture capital funds. And last but definitely not least the man with the most difficult name for me to pronounce on this panel, Jörgen Knutstorp, the chairman of the Lego Group. I hope I got that right. Thank you very much for being here. Martina, the Innovate Europe report. Tell us a little bit about what it is and why the World Economic Forum is doing this piece of work. Thank you Gill and welcome everyone. We have been quite concerned about Europe being left behind when it comes to innovation and to leading the transformations brought about by this fourth and last revolution as you mentioned. None of the ten biggest tech companies are in from Europe. The large platform companies in the US and China are dominating the marketplace and investments in AI for example are very small in Europe when you compare it to the US and China. And the scale in Europe still has no comparison when it comes to the rest of the world. So given the concerted efforts in China and the US, we really feel Europe needs to step it up essentially and really develop a much more scaled up and better innovation model across the region. So we brought together a number of thought leaders, experts, digital leaders, some of them on this panel as well to really think about what this new innovation model could look like. Because Europe does have some good aspects in its economy. As we know it has one-third of the top universities and research institutes in science and engineering. We're leading in e-governance and of course on data protection and regulation with the GDPR. Europe has taken a big step forward as well. So we have developed this new report and innovation model essentially to think about how Europe can lead when it comes to this innovation race. And we've identified essentially four key catalysts that Europe needs to focus on. One of them is to be much more strategic when it comes to the industries that it focuses on and that it wants to drive. And we think that we need to create much better cross-sectoral innovation strategies and platforms for high performing industries like healthcare, like the financial sector, like manufacturing. And for example in the UK we have seen how they have pushed fintech also through sandbox experimentations and really helped fintech companies be much more innovative in the future. The other aspect is data. And Europe needs to and can lead when it comes to data governance. And as many of you know, data is sort of the new oil that is what is being said all the time. So Europe can change the data dynamics and needs to lead when we think about governance of data around the world and developing a system that is based also on European values and principles. And governments can also play a big role in this when it comes to really the governance of data. And then the third aspect really relates to talent. And it has also been said by the forum and by our chairman that talent is winning over capital because capital is becoming much more abundant in the world. But where you can really differentiate yourself and be much more competitive is when it comes to talent. And those companies and those countries that can attract the talent will also be the winners. And here again we can do much more to attract more talent but also grow them and keep them in the region because we see a lot of talent leave Europe to go to the US to go to China to do other parts of the world. And specifically also we would like to encourage European companies to increase female entrepreneurship because only 5% of female founder companies were female in 2007 and in 2008 they were female in 2017. And that's why we have to do this alone. So there's huge opportunities for growth in that respect. And then the last part I would say when it comes to this European model of innovation is related to the public leadership, public sector leadership. Again we have huge public procurement in Europe and this can be allocated much more strategically, much more dedicated also to digital industries and growing the economy and probably in Dallas we should say data is the new snow but we can go with oil for now. Prime Minister, people might not usually look to governments for innovation. Now Estonia is a bit of a poster child in Europe for innovation and especially your e-governance is unrivaled in Europe. What role do you see for the public sector in that innovation race? Thank you. Also good morning and I would like to thank this opportunity to be and to take part of the World Economic Forum and also for the initiative and work with the report and for inviting me here today. I have, that's true that I have the honour to be the Prime Minister in a country that takes innovation very seriously and there are several ways for the government to facilitate innovation. It starts with providing good quality education for all school children, education that gives kids the ability to better interact with technology. We need talented people in order to have innovative ideas and the governments are responsible for providing a good business environment that supports innovation. Legislation has to be flexible to keep up with the fast technological chains whether it is self-driving cars or using AI in products and services. The government can also be a role model by being open and innovative itself. This is where I believe Estonia can provide very good example. Together with the private sector we have built a digital government which provides daily concrete value for our people and for our businesses in terms of time and money saved, easier access to services and much more. We have secure data management where individual data is cross-used for several services but stays under the control of the individual. Over the past 20 years we have also built strong trust in digital solutions by maintaining them user friendly and cyber secure. Of course other countries have their own success stories. The question now is how do you gain advantage on European level? We want your total outcome for the EU to be larger than the sum of all the contributions made in every single member state. Europe has to remain competitive in turbulent times of rapid technological and social change. We can build on our strengths, shared values and cross border cooperation. We must raise the power by having high standards concerning cyber security in addition to the existing set of digital data protection value rules. The focus needs to be making the single market for better in the digital age. This includes having strong digital IDs, a framework to tackle cyber threats and of course the free movement of Theta. There is still a lot to do also in Europe level. Thank you. Thank you Prime Minister Gillian. You are now at www.the-europeen.com. If you take 27 Lego pieces, they fit nicely together you might not say the same about the Member States and the European Union. I would like to hear from you what are the standardizations we need to have a single market in Europe and how can that help innovation. First of all let me say that it was an honour to be able to participate on this report. We a business that started off in Europe and we grew our business all over the world out of Europe. So Europe for us is so important both because we're based in Europe but also because of course we operate in all of the countries in Europe. I think this report shows both the strengths and weaknesses of Europe with a very tangible action plan which needs to ensure that Europe remains competitive. We looked at the input for two areas that are critical in our opinion for the long term success. So the first one is digital infrastructure and interoperability. So if we don't have the right infrastructure in place we will not be able to compete with digital bigger digital economies. We need to remove existing friction that you see all across countries in Europe and we need to make sure that we have a close collaboration to get there between businesses and governments across countries and this goes basically from broadband to software companies to make sure that we make improvement. The second notion is really around harmonizing legislation and standards. Creating a true digital single economy will be crucial for future success. A single regulatory or competence center should be established with the responsibility to develop key principles in the areas of innovation such as algorithm governments to look at fair taxation of digital companies and the competition of mobile players. I think if you look at emerging innovative technology companies in Europe today they simply cannot operate every few hundred miles. They have to deal with different standards different law and different regulations. The burden is too much for companies today and it's the strength while they should be focused on these 500 million customers that we have in Europe to build better successes. I think we have the innovation in Europe. We have the drive and the appetite and the willingness of getting getting there but I think sometimes we're getting in our own way and I hope that with this report it shows clear actions what should be considered to keep building successes. Thank you Gillian Klaus you told me earlier that you that you're from Grävenbräuch the iconic German town that nobody knows in the room here or on the live stream. Well we have one gentleman who knows it. Do you sometimes wish you were born in Shenzhen or San Francisco. How is the funding situation for innovation in Europe. What's your what's your latest update there. To answer your first question I think I'm pretty happy being born in the Rhineland for you more reasons nevertheless the funding situation is better in different areas in the world. Let's reassess where do funding nor does funding normally come from. If you go to the U.S. funding for VC comes from endowments pension funds and family offices and insurances. So if you go to China China the state plays a very active role and provides in every year and the double digit billion financing for VC and for startups. In Europe the picture is a little bit different. So we do not have endowments in the classical way like we have it in the U.S. very few. The regulation prohibits insurances and pension funds to invest into into venture. So all this gives us a pretty area with very little powder to take part in the race that is currently going on to give you an idea. The biggest 30 companies which are digital companies which are not listed. They had a total financing the last eight years of 62 or 64 billion. In this financing in 14 percent of the rounds European government money took part. Europe's money invested 1.9 percent and we are represented was 1.4 percent in the cap table of this decisive companies. So meaning we are not happening on a global scale if it comes to to participation in that development. So if we look at at Europe the situation is within Europe that we do have a decent system for early stage the EIF has done a really good job. But then we talk public money and the public help to make these companies grow and the moment they need a 40 or 50 million financing there's nothing here in Europe anymore. And then these companies rely on foreign financing which implies that at this moment foreign funds invest in these companies which means they get into the supervisory board they define in the share purchase agreement in what way and which rights this company is governed. So actually we are losing these companies at the moment of this kind of financing more. So which is which is really really for Europe a disaster I think it is popular to always cry for more money. So but let's underpin it with some facts. If we want to play the game as it is played in the US or in China the big companies the big 2030 have in average gotten financing of 2.2 billion. So if we are not in a position to finance companies in this kind of vicinity then we structurally will not happen in this big companies. Secondly it's not the very very big ones all the ones that have gotten to a stock exchange and had achieved a listing they got 240 million dollar. So we need to think that there's really a step change in the way we have to think about money. The good thing is we do not need if we ask states and other participants to invest in this market we do not need to ask for grants or subsidies or whatsoever. So if you look at the European Investment Fund the 2012 vintage of their VC fund which is a structural one is above 14 percent. So it has become an attractive asset class which there are very little reasons not to consider investing in from the big capital pools. Thank you. Thank you Klaus. Jürgen. Martina already mentioned it's not just capital is also talent and I know you're this is keeping you up at night the questions about what talents do we need what scaling what re-skilling do we need to do in Europe to be competitive. Please share with us your thoughts. Thank you very much. I think as some of my other members of the panel have described is there's both reason to be optimistic and somewhat concerned for the future of Europe. I actually had a very positive experience coming here on Monday and being part of this annual talent competitiveness index conversation that World Economic Forum is doing with INSEAD and actually on the list of top 20 countries around the world for talent development. It's strongly dominated by European countries Switzerland being on top. Some of the Scandinavian countries also being in the top five. So I think we have many of the important conditions for talent development. The thing of course we will have to address is so-called upskilling and re-skilling of the workforce to be ready for the fourth industrial revolution. And the angle I would like to allow myself to take here is how do we do even right-skilling from the beginning? How do we create talent that is capable of lifelong learning? And that lifelong learning turns out to originate in childhood, how we grow up and how we are going through the basic education system. So one of the really critical things is early childhood development. It is what you're being exposed to. Children are natural learners, but as we grow up, we sometimes stop learning because we are no longer curious because we are not willing to take risks, we're not willing to be playful. And there are education systems that deliberately minimise that and there are education systems that constantly encourage that capacity to have curiosity, to have resilience, to have creativity, to be able to construct your own knowledge. For instance, in the kindergarten system and early school systems, there are some systems that are based on a sort of instructional pedagogy. You see a picture of a football and you ask the children, what is this? They raise their hand and say, this is a football. But if they have never actually played with a football, if they may even made their own football, they really do not understand what it is. They just know when they see the picture, this is what it is. So if we need talent that is capable of inventing new companies to reskill themselves, to acquire new skills, they have to have made, so to speak, their own footballs. They have to construct their own knowledge. That is the source of the entrepreneurial creativity that I think we need for the future of Europe. And to some degree, that means turning our education system upside down. There has been intensive research on what makes people creative at the workplace. It's a combination of creativity and discipline. But in terms of learning, it's about apprenticeship. And I think Europe, including here in Switzerland, has some really phenomenal models of apprenticeship. But what it means is we learn through the specific and then we abstract up into theory. Unfortunately, many education systems, and this was discussed on Monday in the talent competition index as well, focused on giving people degrees and passing through tests. That's learning generalistic knowledge. But what we need is people who have specific skills, who are then able to move from the specific skill up to the abstract knowledge. So what is this an example of? What can we learn from this? This is the kind of talent we need to start companies, to provide the innovation across Europe. But I think we have some education systems that provide that. We have the know-how to do it even better in the European education system. And we actually have phenomenal conditions for the kind of talent that would like to work this way, because they love to live in the European capital cities and be part of the European Union. So I'm very optimistic that if we can accomplish those things, we can create a much more interesting workforce. Thank you very much. So we heard some optimistic, some maybe more pessimistic notes about your Prime Minister. Are you an optimist about Europe and the innovation race? Are your fellow government leaders in Europe looking at your example? Are they learning from you? That's true, that I'm quite optimist. And why? I just would like to give you one very concrete fact. It was in the end of September 2017, when Estonia was the EU president's country. And then we had, in our capital, Thailand, the Digital Summit. And it was the first time when all the European leaders, we are together. And you mentioned this digital infrastructure. And I think that that is a very right point also here, if you are talking, if we are talking innovation. And the question was also this one and a half year ago about the digital infrastructure. And what was very positive that all the countries, all these 28 countries in the EU, they are saying that we have the same very positive attitude about the digital infrastructure. I'm very, how to say positive and agree with what you said, that this data is this kind of new goal. But I would like to say that where is our problem? Our problem is actually that we haven't good infrastructure if we are talking the different digital solutions across the borders. And that is quite a big problem also inside the EU. For example, I have very good news about, only about some days ago, we started the project between Finland and Estonia, that for example, Finnish people in Estonia, they could use the e-prescription. If they need some medicine, then they could use their identity ID card and also the e-prescription. And that is very concrete thing, I think, where we could see and we could be this kind of front runners between two countries. And of course, like I said in my speech, that more than 20 years we have been developed and build this digital society inside Estonia. Thank you. Thank you, Prime Minister. Let's give the members of the media a chance to bring us back down after this positive note. We have a question from the gentleman. If you could identify yourself for the sake of our online audience as well, please. Hi, good morning. I'm Kamaru from Estonia, Malaysia. My question is if you're looking at Europe, the digital economy knows no border, individuals or industries. Estonia, for example, is a digital citizenship. So how do you marry all these new possibilities and already realities of the digital economy and innovation that is regardless of geographical distance and demarcations? Thank you. Thank you. I think that you're asking also over this e-residence project. And that's true that today we have thousands and thousands people who are taking the e-residence in Estonia and also run the business under the EU legislation and under Estonia legislation. What is my point that you must be very transparent. And the most important question is why different businesses or why different citizens, they are using these different e-services or digital infrastructure. And I think here we could say that that's the best way to save our time. That's the best way to be transparent. That's the best way to fight against corruption. And I think these are very important aspects inside the Estonian society. And of course, today we are very happy and we are saying welcome all the e-residency all over the world. And we could see that today we have more than, I think, 130, 150 countries where we have the e-residency. Thank you. Thank you. At booking.com you know a thing or two about working across borders. What's your perspective on how we can work with these technologies that are by definition borderless? Yeah, so yeah, like I said, the harmonization in Europe and the digital single economy is so crucial. And I think even more crucial today than in the past if you think about technology and how digital companies, right, you need three things, you need ideas, which I think has improved a lot in Europe if you think about the startup ecosystems, the funding that startups are getting even though it is still less to other parts in the world but you do see improvements. But besides the ideas, you need basically skill and speed. And today that is crucial for to get more successes like booking coming out of Europe. And I think there the regulatory framework is extremely important to make sure that these companies are able to reach scale and speed also has to do with funding. Which I think for scale ups in Europe is very far behind today. Thank you. Klaus, do you want to add something? I think basically everything that I said for the finance, I mean, there are no limits for finance anyways, for financing. So that is an obvious one. Okay, we'll quote you on that, that there's no limits on the financing. I'm sure some founders will be very happy to hear that. We probably have time for one more questions. There's a gentleman in the back there, please. Hi, I'm warm from Estonian population in Delphi. I've got a quick question for the Prime Minister. Your co-panelists highlighted the need for to look at pension funds as possible funding sources for digital economy.  You've got pension funds in Estonia. Would you be willing to look at pension funds, relaxing pension funds investment regulation for them to be able to invest in digital startups? And also sort of success companies? Thank you. I think that to be in this market, if we are talking investments and pension funds, I think we must be very, very open on the one hand, but on the other hand, it is always the question how we could promote and how we could make it more interesting for the pension funds to invest in different fields. And of course, in Estonia, we are really, really ready and we are really open and interesting into how more investments also from the pension funds. Thank you. Klaus, I think that's a question that got your attention. Do you want to add something? Yeah, that's true. So basically the regulation comes from a time where in the Neue Market and in the early 2000s, the asset class destroyed a lot of value. So and then the natural instinct of a regulator is to protect the pensioners and make it more complicated to invest in this asset class. But if you, this is a long time back and in order to assess whether this asset class is a valid one or not, you have to give it some time and fund investment or fund of fund investment in a grown up asset class venture in the US or in Europe, the risk, the implied risk that this asset class has now has nothing to do with the implied risk it had at the time when this regulation was done. So it is more than necessary to rethink the underlying risk models of that asset class. So basically allowing currently, insurances have to underpin VC investments plus 49% of equity, which makes it very unattractive. So given the new risk profile of that mature asset class venture now, this can all be remodeled. Thank you very much. Mindful of the time in this organization. I have to close the press conference here. Thank you very much for being here. Thank you very much for watching and a special thank you to all our panelists today. And please go to our website, have a look at the report and find out more about what the World Economic Forum is doing with its wonderful panelists here in that space. Thank you very much.