Hello, very good to see you all. As you know, this is a very busy session of the Board of Governors with many important issues. So with that, let's go straight to your questions. Hi, Raqi Dabahna from Al Arabiya. I have the first question regarding what you just told the Board about receiving plausible answer from Iran regarding one of the three secret locations. We heard the response from Israel, Benjamin Netanyahu, the Israeli Prime Minister, has said that you have bowed to political pressure from Iran. He's also said that the IEA might lose credibility over this. How do you respond to that? Maybe I'll wait for your answer and ask the second question. It's also regarding the 60% enriching of uranium by Iran. Is this now a de facto thing that the IEA has accepted? Because we don't hear alarm bells on this. You said that there's 100 kilograms of uranium enriched to 60%. Why is this not raising more concern? Well, thank you very much. Two very important questions regarding the issue of marijuana. Let me say that what we have informed is that we have received a reply, a response from Iran which is plausible. And this is why we have said that we have no further questions on this particular segment of an issue which is much wider. As you know, we continue to maintain an assessment regarding this site where some very specific type of testing was conducted and we have not changed that assessment. What we have is received a reply that is plausible. So we cannot exclude that what they are telling us may have happened. We do not have any means to actually prove or disprove that that was the case. We cannot exclude it. So then on the qualifications that may be there or opinions and comments on what we do, we are used to this. One day is one side that says one thing and the other day is another side. We accept this as part of our work. Our work is neutral, is impartial, is technical and we will always say things as they are. The considerations of what this implies is not up to us and I will never comment on government's opinions on what we do. What I can tell you is that this is technical work and what we are saying is technically correct. Then on the 60 percent, well, on the reactions and why there are not more reactions about this or then again, perhaps it's a question that you should put to others, not to me. What we are doing is telling the international community the exact amount of enriched uranium at that level of enrichment that exists. There is, as you may have noted, above 100 kilograms, maybe 116 for 15, something like that, at that level. And the general inventory of enriched uranium has been growing. It's around 4,500 and different amounts for the different degrees of enrichment is growing as we are seeing. And on the 60 percent, you say, have you accepted? Well, enriched uranium is not forbidden, as you know. What we do is verify what is happening and we inform. So this is what we do. Hi, Eugene. Just to get back to the core, we're used to hearing unhappiness from Israel about various aspects of this file. But there's a new accusation here, which is that you've essentially watched it down, say, for our standards in response to or because of some political considerations, right? So can you say the category that's not true? And then secondly, on your statements at the board where you said that, essentially, Iran should allow the installation of further monitoring equipment without further delay suggesting there's been delay. What was that due to? What's happened? Why is this taking longer than we expected? And how much longer should we expect this to go? Yeah. Thank you. On the standards, of course, we never, ever, never, ever water down our standards. We stand by our standards. We apply our standards. And if anything, in this process, which is a complex process which you have been following, we have been strict, technically impartial, as I like to say, very firm, fair, but firm. So we are not in the business of watering down or politically adapting anything. These are opinions. We do not take issue with them. We understand that there may be opinions. And without further delay, well, you know, this is, of course, something on which there can be opinions. We had a joint statement agreed, as you remember, in March presupposing that we would be implementing a number of voluntary additional monitoring and verification measures. And this is going very slow. This is the reality. We have been doing things. This is why, and I think this is also part of my obligation. I have to report fully what is going on. It wouldn't be fair to say that nothing is happening. No, that would not be true. The reality is that we have installed some cameras. We have installed some electronic monitoring devices at some places, but there is a lot more that needs to be done. And this is why, since, obviously, I want to have as much capabilities, monitoring capabilities in place as soon as possible, maybe in due regard to what your colleague was asking is an inventory that is growing. So I think we need to be present. I think we need to be monitoring as much as we can. This is why I'm saying we need to go faster. We need to go faster. Albert Otti, DPA, Chairman Press Agency. Yes. I have a question about Ukraine. On the sidelines of the Security Council meeting last week, I think you indicated that you wanted more IA monitors or experts in Saporizhia. And in the meantime, Moscow has also signaled that they're willing to have more people there. So exactly how many are there at any time now? How many more do you want? And additional question on that is, as part of your five points, you said that one of the five points is that there should be no military personnel that can carry out attacks in the plant. So how are IA experts equipped to monitor that? Thank you very much for the question, Albert. On the issue of the number of experts, this may vary. Typically, we have four people. We might have a little bit more. It will depend on the type of work that we need to carry out. We welcome the comments that the management or Russia, which is in effective control of the station, would be accommodating a bigger presence. So we will decide, depending on the activities that they need to carry out. Quite clearly, with the five basic principles being established last week, we will also be assessing that against the background of the real situation. The whole point of doing this is because we consider that military activity, and in fact, there's already a report about that even today. The military activity in the area is going to be increasing, so there might be need for more. It will depend. There has been commentary about the ability of our inspectors to monitor this. I stand by what I said in New York. You may have heard our experts are perfectly capable of observing and reporting on the issues described in these basic principles. With regards to the military presence, of course we were careful in drafting this and in consulting because these points have been consulted with the two sides in characterizing them as forces that could be used to project force, as opposed to security presence on the site. So that can give you an idea of what we have in mind. Thank you very much. Johannes Bleschberger for CJTN. I'm regarding Japan's plans to release wastewater at Fukushima into the ocean. Are there any new concerns and how is the IEA ensuring safety in the Pacific? Well, the concerns that exist, you know, there are countries in the region that have expressed concerns about this plan, and we have been carrying out a very detailed and meticulous process of preparing a number of reports. My final comprehensive report is going to be, I hope, completed in a few weeks. We just issued another one, so each one of our reports is public, so you may have an idea of what we have been doing. Of course, as the date of the final decision and perhaps start of a possible campaign of control discharge of these water approaches, the level of interest concern and perhaps even political discussion as we are seeing at the water governor's increases. There is nothing new specifically on the technical level. We are carrying out our activities as planned. Thank you. Hello, my name is Stephanie Liechtenstein. I'm a freelancer today reporting for the Associated Press. Sorry to be asking two different questions, one on Ukraine. In case I misunderstood you, you do not have a clear idea yet at what point the number of monitors at ZNPP will be increased. Is that correct, my understanding? And my second question is about the reinstalled monitoring equipment, the ones that you have actually managed to reinstall. Do you have access as of now to that data or an agreement at what point you will have access to that data? Thank you. Thank you very much, Stephanie. For the two questions, at what point in general, my idea is to reinforce ISMS, because ISMS will have now a wider mission if you want. So there may be a need to reinforce the teams. The moment is not so relevant. It may be with the next rotation or with the following one. I don't consider this as a point of substantive relevance. The second, on the reinstallment of equipment and the access to the information, it's a very good point. And this is something I have raised with my Iranian counterparts. Of course, the reinstallment of the equipment is very important, having the cameras that were removed or disconnected or the electronic monitoring devices that we may have to control and to check the enrichment levels and activity is very, very important. But it is obvious that there has been an important gap in the information. And I would characterize this as two types of gaps. In the first place, you may remember the issue is a bit complex and intricate, but it's like that. We had an arrangement as a result of one of my trips to Tehran in February 2021 when we decided that we would have all these systems, but the information itself would be kept in a very complex, convoluted way under our seals, but without us having access to that information. That is one thing because we never had access to that information. That information, when Iran decided last summer to disconnect the systems, etc., well, it remained there. There is the gap-gap, I would say. There's a gap from that point to now where we don't have cameras, we haven't had anything, so no information, no cameras, nothing. So all we are saying, and I think this is common sense basically, we reconnect the cameras and we have the systems again, but in order for us to be able to reconstruct the whole picture, we need to sit down with Iran and have some way to reconstruct the jigsaw puzzle. And there may be parts that are going to be a bit more difficult because for this first gap, as I described it, we have the footage, so it's easier for our people to do that. But for the second part, from June 2022 to June 2023, then it's a matter that will require some other type of consultation, access to records, talking to people, making some projections, etc., etc. So in the end, we can reconstruct the picture and say, well, in this period, our gross estimate is that such and such amount of rotors and bellows, etc., have been manufactured. I hope it's understandable. If it's not, I'm sorry. I can try again. Thank you. First on Prime Minister Netanyahu said that Iran is continuing to lie to the IAEA. The IAEA has capitulated to Iran's pressure, and this capitulation is a black strain of Spain on the records of the IAEA. I just wondered whether you can specifically address these allegations. One, secondly, the issue of Mary One over there, you say there is some explanation on some aspects of what happened. Correct. There is a new state standing by what you said, and your assessment stands on other issues vis-à-vis this particular side. I just wondered whether you can actually tell us exactly what, according to you, happened in our way. That is problematic. And thirdly, the issue of the 83% enrichment that was done last time, a few months back, are you satisfied that this was an accidental thing or a normal sort of thing in the process, or was it more than that? Can you specify that? Yes, thank you very much. All right, as I said, I would never enter into a polemic or an argument with the head of government of any member of the IAEA. They have their opinions, and what I said in my answer to Francois stands. I mean, we never politicize exercises, we have our standards, we apply them always. In any event, I would say the politicization is on the eye of the beholder. They may be seeing things in one way or the other, and I won't criticize that. We simply do our job in the same way, and we'll continue doing our job in the same way. And we respect comments from everyone. On Marivan Abadé, it's a long story, as you know, and what I was trying to explain is that we have a previous assessment, which is well-known that in Marivan Abadé there have been a number of explosive experiments in the past for which there hasn't been any preparation for neutron detectors to be used with nuclear material at an ulterior stage, which are part of the assessment, the historic assessment that the IEA has been having on this site. Then, as you may remember, the IEA conducted some complementary access in 2020 or 2021, and then new traces of anthropogenic uranium were discovered, and on this particular aspect, Iran has provided us with an explanation which we characterize as possible, not impossible. So in good faith, we cannot say that it is impossible that this happened. We don't have any additional proof. We have approached other member states which were possibly involved in the explanation that was given by Iran that this was part of mining activities conducting at the time of the Soviet Union and that perhaps as part of some of these traces could have been originated because of a lab that was located there. That is not impossible. We don't have a way to prove this, but we cannot disprove it either. So as we conduct our work in good faith, we cannot simply, for the sake of keeping something open, continue to seek what is impossible to pursue. But as I said, this is a part, a segment of a very wide issue. So these ideas that we are closing, cancelling things is not accurate. It's incorrect. So I hope this is clear. And on the enrichment, yes, I think the explanation was technically correct. What we, of course, and I think is very credit to our excellent inspectors and experts that were on the spot immediately able to identify this very high degree of enrichment. We had an analysis with the technical operators of this facility. And again, this oscillation, there's an oscillation that could be at the source of this very high level. What we have said is that there hasn't been any accumulation, no storage, no production at that particular level. Incidentally, these electronic devices that we are trying to set up are very important in giving us an immediate impression of what happens in case there is another oscillation or otherwise. This is, we are something that we are monitoring permanently. We have to move on to the question back. Yes. Hello, Digit. Hello. My question goes to your last response to my colleague. Yeah. Also, in your statement to the Board of Governors, you informed about the installation of the new devices in Natanz and Fordo facilities. My question is, could you tell us more about the function of the devices and will the agency, will the IAEA have access to the data of the devices? Yeah, yes. This, yes, because these are online, like an online system that allows you to read automatically or in real time the activity in a cascade or the enrichment activity. So you have direct access to it. And I think it is something that works well because it's also in the interest of Iran that we have a clear view so there is no doubt of what is happening. In any case, we would be able, even in the absence of this, I want to say, in the absence of these systems, devices, we would be able, as we did when we found this 83.4, we would be able to do it. But this provides us with a more reliable immediate source of information. Thank you. Thank you so much for coming. Thank you very much.


As a guy who plays in the nickel a lot, can you just kind of like open up a little bit about like how important spacing is and knowing your help and how that allows you to better play that? It's very important because you know, defense and general is all about playing to your help, playing to the guys to your left and your right. So being in that slot area where there's a lot of space inside and out, playing to your help is very key.   And you know, any route away from it is going to your help. So that's basically what it is, you know, just trying to lock in and just play your leverage and defend what you're supposed to defend. Does it take a while and develop that feel and understanding? Yeah, it definitely does.   Do you see Elijah going through some of the same things that you did a year ago, learning some of the same things?  Um, yeah, you know, Elijah's a great player. You know, I don't want to compare, you know, our situation between last year and this year. You know, everything is different. You can't really compare anybody, but, you know, Elijah's a great player. You know, he's going through his rookie, his, his, his, his rookie debuts and his, his, his, his rookie learning, his learning curve.  He's a baller. And, you know, Elijah's going to be really good. I think the second half, maybe that game Sunday helped maybe set a different mindset for this defense and how important it is to maybe, you know, sustain that momentum this weekend. Oh yeah, we're definitely trying to build on that. You know, coming out, we put out a bad showing in that first half and, you know, coming out in that second half and doing what we did as a defense.  We want that 30 minutes of defense to be the tail of the defense for the rest of the year. How are you? I know you missed a couple of days, so you were sickness. Are you feeling like you're back to where you'd like to be? Yeah, yeah, I'm definitely feeling good, you know, definitely working to get back in, you know, back out here today, you know, to get running around and practice with the guys, you know, is a great feeling.


It's released by Gardner out of a study, we'll talk more about that in a moment, but you'll start hearing more of that. We're going to talk about using WordPress not only as basically a browser-based experience, but expanding that beyond to other devices, VR gaming, implications through MarTechStacks, e-commerce, voice assistance, and a lot of personalization integrations that are coming to be. We'll talk about what is available now, and we'll also talk about some stuff that is not maybe quite mature, but there's some opportunities maybe for the entrepreneurial crowd to pick up on some of the things that are happening in the future. Quick background on me, I'm Steven Word, I'm the Innovation Program Manager at WP Engine based out of Austin, Texas. I'm a core contributor, not doing that a whole lot these days, but it's something that I'm proud of, and I owe a lot of my WordPress skillset to that community. I do maintain the RSS feeds component of WordPress, and largely people think that is dead and unimportant, and I'm going to make an effort to prove that wrong here today. I have quite a few plug-ins, I used to work for an agency here, and then on the fun stuff, I really enjoy making instrumental hip-hop, craft beer, and hiking, which is kind of hard in Texas, but give it a go anyway. The first thing I want to do is talk about Generation Z. So this is basically people born from 1996 to present, and they're the people that are coming online or basically where the market is heading. This is the crowd that we have to win over. If we want to keep growing, the WordPress space beyond the 30%, this is a very important demographic to cater to. They currently represent about 25% of the population, have about $40 billion of buying power in the United States. And the most interesting thing, or the biggest differentiator, is they are almost never on offline by the numbers. So 48% of this demographic believes that they want authenticity. This is one of the most important aspects of their online world, and we're not talking about authentication or login and credentials, but what we're actually talking about is legitimate reviews. People not gaming things like TripAdvisor or Foursquare, they want the experience to be genuine and truthful. They also say that about 50% of them will bail on a site if it doesn't cater to some level of personalization. Things like Instagram and Facebook, you see more and more of these things starting to appear, but it's becoming increasingly important and we should pay attention. Large majority of them also do not go more than a single day in a year without some sort of online interaction that could be through listening to a podcast, mobile devices, video games, but they're always online. And then 72% of them also say that the primary function on the internet for them is entertainment. This is also somewhat of a shift in the generations from the past. You usually view that as a source of information, it's where you get your news, but with the younger crowd, you know, they're more involved in things like Instagram, Netflix, Twitch, basically entertain me. So, yeah, contrast with the boomer generation, they were always on for news, right? They can go two, three days without the internet, no problem, a little bit better at detaching, but they do demand higher levels of security and privacy. This is also very interesting because it's kind of antithetical to what the generation coming online now is wanting, whereas they're willing to sacrifice personal data more for a more authentic and personalized experience. So here we go, just kind of the evolution of the internet from about the time I jumped on. And what you'll notice is as you move your way from left to right, everything is becoming more natural. So like in the early days, you had a terminal, no graphical interfaces. Even very early days, you didn't even have a mouse or a keyboard or any type of tactile way to interact with the computer. Then come the 90s, you start getting things like windows, mice and keyboards are a lot more popular. You get flashier monitors, beepers and pagers, it's kind of a step towards being online. Lots of cords, 2000s, you get WordPress shows up here, smartphones, tablets. This is probably like where things really started to shift. You start getting content management, so people are using databases and actually updating content on a daily regular cadence. It's not static environments that you saw early on. And then as we continue on towards present day in the future, it comes more and more of interacting with the web in natural ways. Things like being able to talk to your computer or your device or being able to predict what your next actions are. This is the direction that I believe that internet is going to continue to go. And once again, I think it's important for us to pay attention if we want to keep our dominance in the market. So back to this digital experience buzz term here. So the term is coined by Gardner. They're a marketing research company, very popular. I'm sure a few of you are familiar. So WordPress has always been in this quadrant called web content management. It focuses on security, dynamic content, basically catering to browsers and mobile devices with a strong focus on information. To contrast that, digital experience platforms, generally people in this space are things like Adobe Experience Manager, Sitecore, $100,000 products that are very expensive. And WordPress is starting to enter into this space and bringing a lot of those type experiences that are normally reserved for people with very large budgets, way down market. And I think that we can adopt some of these. So quick differentiators here, personalization. So being able to predict what you're going to do remembering you is getting a little harder with GDPR stuff as of lately. But it's still really, really important. Integrations are things like analytics, chatbots. Being able to take an article that you're reading on a browser, take that to the car and listen to it. Being able to control the content of a billboard on the other side of town as opposed to just being able to market through a single channel at home when someone is physically at their device. And once again, a strong focus on entertainment. So it's all about the integrations. So you have things like smart home and IoT devices. Through tools like If This Is Not, you can change the temperature of your house from Boston while giving a presentation. You can listen to audio. It can be published right there on the website. One of my colleagues actually has a very cool VR experience that we'll demo here in a little bit. And then, of course, mobile isn't going anywhere. One of the core focuses on this talk today is going to be on voice. And that's basically because that's where I spent my last six months of focus. So it's not necessarily a point of emphasis, but I do believe it is probably the most mature of the technologies we'll talk about for getting utilization out of it in present day. So it will be everywhere. So a couple of things that being able to listen to a site or listen to web content opens up, you can now multitask. You don't necessarily have to be on the tab or in the browser that you're looking at. You could be listening to the content from, let's say, the New York Times, while also shopping on Amazon buying new shoes. Voice assistants are definitely taking over. I think I have like four of these things in my house right now. I'm not exactly sure how that happened. And then also being able to reach people through channels that aren't necessarily the ones that we think of today. So this is my colleague on the right, Amanda. And what she is doing is actually consuming content from a website, from Politico, one of our customers, through Android Auto in the car. So whereas before, in order to reach your customer base, you always had to physically be at the device. Now you can do it while you're on a jog, driving to work, in a subway, et cetera. And once again, I just wanted to throw some more numbers around this. And why speech or text-to-speech and voice is so important. Research shows that people can consume and interact via voice about four times the rate that they can read or type. So what this means is a far more accelerated digestion of content. Gardner also states that about 20% of voice interactions over the next two, three years, and about 50% of searches by 2020 and 2021 will be done through things like Siri being able to, like, I have an Android, so I'm not really on the Apple bandwagon. But you can double click for Google Assistant and just actually ask your device and get a general result of not necessarily having to type it out. Once again, it kind of frees you up to do other things. So I'm going to talk about a variety of products. These are not necessarily endorsements. This one I do have an affiliation with, but it's not a monetary pitch, I promise. So Amazon had an API they released at Reinvent, their big tech conference back in 2016. The focus of this was natural text to speech. One of the things that was not available, though, was it was basically it took a developer to implement. Somebody had to have a strong technical background in order to leverage this. So it was a very, very cool technology. But unfortunately, it did not have a lot of adoption. Amazon is one of our infrastructure partners at WP Engine, and kind of serendipitously we ran into this team when one of our partners was up there talking about infrastructure stuff. And they kind of voiced an interest of like, hey, this WordPress thing is getting quite popular. Maybe there's something that we can do here, an opportunity, and it felt like a really good fit for us because it allows them to benefit from the entire reach of the WordPress ecosystem. And then it's also Amazon coming in and investing in our community and showing up for the first time. This is really the first time that they've ever actually made a product, maintained it, and keep it in the repo. It's also open source. If anybody wants to contribute or check it out, it is on GitHub. Now it is available in 27 languages and dialects. Anything from Mandarin to Korean to Welsh. Pretty fun stuff. We'll do a demo of that in a minute. And once again, this is just really a play to open up multi-channel. It's a way to expand your listening audience where you don't necessarily have that viewership previously. A lot of cases for things like Polly, navigation is kind of a natural fit. I'm sure we're all familiar with things like Google Maps. But some of the more interesting ones is actually like content creation and being able to speak to your editor rather than type it in. Video games, they're actually using this before voice actors come in and you have a 3D model. They're able to mimic the speech patterns and map those. And then I think my favorite one is this AI announcer icon. There's a tsunami in Australia a few years back. And it basically took out all of the broadcasting abilities. So what they were able to do is they were able to send out EMS updates using this service and keep basically people in the know, local in the community, up on what was going on in the status of the tsunami where it's safe where you can get clean water, et cetera. So now I've got to jump out of full screen real quick to give a quick demo. And also I've actually forgot to mention that I'm getting into the talk. All of these slides are already online. I will share a link to this at the end. And I also didn't try to pepper it in with links. So it's pretty interactive. Anything that is discussed here today will have a link where you can read more about it later. So that's a little small, isn't it? OK. So this is the front end experience of Amazon Poly for WordPress. So basically in the editor, we'll check that out in a moment, but you basically just create an article. You connect it to your AWS account and then it will render it into an MP3. You have a couple of options here. You can store that MP3 locally. It is all based on app render. So once you have the file, you own it. If you are trying to make a more scalable solution, you can also do things like store it on S3 for more concurrency or use a CDN like CloudFront. But just to give a quick idea of why this technology kind of leaps and bounds above, pay attention to the speech inflections, where you have a pause, commas. It has an understanding of the difference between contextual understandings. So under the difference between live and live, it knows what to do with the percent sign after 28. It's just really, really come a long way in the last 10 years. I don't know if you ever remember similar technologies from 10 years ago. They were pretty horrible. And I do not have a volume check, so this is really loud, but I apologize. Amazon Poly demo. Is that OK? Or is it impossible? OK. That is going to put a damper on some of the demos. Yeah, but I don't have volume control, so I apologize. We'll try to work around it. Oh, hey, that's a great idea. No. Oh, OK, we can do it from the AV booth. Great. OK, so you get the idea. As you can see, it's not quite human. And there are, like I said, 27 different languages and dialects. This isn't actually one of my favorite ones, but some of them get pretty close. I don't think we're getting it to the point where you can be fooled, but it's also not terribly abrasive to the ears, in my opinion. And then also, just in April, there was an update to the service. It is now leveraging a second API called AWS Language Services, which has translate features. So another cool thing, you can see right above the player there, it now has the ability to translate the content that was authored in English into English, Spanish, German, French, and Portuguese. So give that a quick spin. And it also, in my opinion, does a much better job than we will translate on the transcription as well. I'm not so lucky anymore. But I can't possibly sign the adage in non-formal. You've got to press like. The open source of the ad, you've got it. And that's all out of the box. So the only two things you need to get this set up is AWS credentials. And then it's pretty simple. We'll go to the ad mineral quick. And we'll just explore some of the settings. So yeah, basic setup, all you really have to do is select region. So this is also used for the S3 storage, but it's basically where the transcription happens. You have options to display the player either before the post, after the post, or not at all. And the not at all case is more for the RSS syndication to iTunes, which we will show right after this slide. Yep, and so just a quick peek at all the languages that are currently available. Some of them are kind of fun. Icelandic is always a good one to listen to. But quite a few options there. It has SSML support. So this is a markup language for doing things like whispers. So you can whisper, shout. Suppose you had like a quote embedded in your text. You can wrap that in an SSML tag and you can have it like change the voice that it's using. So you can kind of have like a conversation flow throughout your article. These things are just related to S3 and storage. And then the polycast feature. So this is an RSS feed. Like I said, I'm trying to make a case for getting people back interested in RSS. Still a really, really great way to syndicate content. So this is an RSS template of the sole purpose of submitting to iTunes. It has a few, you can see actually the iTunes markup, that can be based on any taxonomy, tag, or archive. So you can create an individual podcast based on author date. If you just wanted one for your WordPress content or just your news and politics section, you can segment those out. And just to kind of give you a quick peek of what this looks like. So all I've done here is I took that URL that we just visited and submitted it to iTunes. And then it appears in the library. It takes about two days to appear. They do have like a vetting process. But this is basically Politico. So for those that don't know, Politico is a news and politics magazine based out of Brussels. And one of their goals online is to try to win the mornings. A lot of computer bases and they need their news very, very early. So when we first were approaching them with this idea, the podcast feature was actually the thing that they were most interested in. A lot of people to make their coffee while consuming the news. And once again, take it with them as they jumped on the tube or went for a morning jog. Just a quick demo of this again. This is actually a different voice. Okay, so you get the idea. And let's get back to the slides. Okay, so that is one of the voice technologies. Another one is made by our friends over at Ali Interactive, a guy named Tom Harrigan. This one is more focused around the interaction or the integration with Alexa. So what you can do here, all configurable via the WordPress admin. You can add your own custom skills. Once again, you do need an Amazon account. But it's all pretty easy to configure. It does not take a super high level of technical aptitude to set up. And the idea here is you can do things like, hey, Alexa, read me my flash briefing. And I have an example of this here. It did not bring an Alexa device with me. So I'm going to use this software version of it, which is a little buggy. This is not an official Amazon product, but it's kind of cool if anybody's ever doing any development with Alexa or you want to play around with this. EchoSend.io, let's try it. Alexa, read me my flash briefing. Work this morning. Okay. So anyway, what this would normally be doing is, so using that plugin that we just saw, VoiceWP, it would submit to my personal account where I have my news publications that I subscribe to. And then I could just ask my flash briefing in the morning as I'm moving around the house. Once again, sorry, the demo kind of fell short there. Another cool voice technology. This one is also a little bit different. This comes from Weston Rudder at XWP. Weston does a lot of work in the accessibility space. This is less about reaching more customers and more about making it easier to follow content along. So this is a read-along project, also open source, but it actually works completely offline using OSX's native text-to-speech engine. It only works in Firefox and Chrome at the moment. So we also expect more of the browsers to pick this up in the future. And just to give a quick idea of how this one works. Once again, very short, but keep in mind that this is all offline. So this is not pre-rendered. It's all coming natively from the press. As you can see, it's reading along. This would be great for basically, as you read along, you can pause. You can also rewind forwards and backwards, which is something that you can't do with the pre-rendered MP3s. So you have controls, I know they're a little small. You can fast-forward and rewind through the article. If you wanna reread something, maybe you're having a story with your kids or working on reading, they can actually read along and keep track. So I think that's pretty cool, too. And, all right, another cool technology that's coming out is this nurse in the chat box. With cloud coming online and processing power becoming cheaper and cheaper and cheaper, it's also allowed machine learning to kind of have a little bit of a boom. So both Amazon and Google have services that kind of work in this space. Google's offering is called Dialogflow. And what you can basically do is set up just a bunch of strings and run a training model so that you can basically create a assistant for whatever you want. So if you have a car dealership site, you can set up something to be like showing me your current inventory. Amazon has a similar service called Amazon Lex. Same exact thing. It's a way to build conversation interfaces, probably very useful in things like support organizations. And before anybody asks, this is not what we use when we get our thing. So my chat bot is an open source plugin. There's a WordPress integration for Dialogflow. And we'll take a quick demo of that one. So once again, to simply install the plugin, configured, I used one of the pre-packaged chat bots available through Dialogflow, the one I chose was tell me a joke. So I don't really know if the joke's gonna be funny or not, but we'll give it a go. So you can just be like, tell me a joke. And so right now it reached out over an API, hit the Dialogflow service, and it came back. I think it's a place that will lend you money if you can prove that you don't need it. But once again, I think the takeaway here is just, it's another way to reach a larger customer based on necessarily having to have humans on the ground. And these things could get pretty complex. Once again, it's based off a training model, so it'll improve over time. And my chat bot is the name of the plugin, also available in the WordPress review. Another interesting thing, this one's a little bit more emerging, but there's some people doing some really cool things in this space, so the internet of things. This is everything from Amazon Dash to your Nest, or any Arduino or Raspberry Pi projects. What you're looking at here, the picture on the right. So as you notice, the topic of this talk was WordPress is the hub of your digital experience. This came out of one of our hackathons. This is our analog experience machine. So this is controlling a WordPress site through different knobs and stuff. It's not really, it's more of a proof of concept and fun than anything. You can't really see it, but on the far left, I think my favorite feature is the toilet handle, which is how you flush the cache. I thought that was pretty clever. So yeah, using services like If This Then That and the REST API, there's a If This Then This integration called MAKE, which allows you to define your own skill for If This Then That. A guy named George Stefanis has a cool proof of concept for WooCommerce, where he actually has an Arduino device that will show account from the store of how many orders have been fully processed through a gateway, and then reflect that number on a digital display. So as you're walking around your shop, you can see how many more times you need to go to the post office this day. A personal project of mine that I did on a Raspberry Pi hits the WordPress.org. So every time there's a new release of WordPress, I don't know if you guys have ever seen it, but there's a counter, and it'll show you like the number of downloads. So it just kind of basically tracks the release and will show me how many people are using the latest version of WordPress. And then George also at WordCamp US this last year had an interactive WordPress badge so that people could visit his site while he was on stage and actually change the lights. Once again, these are kind of experimental and maybe not terribly practical, but it is an example of how WordPress can be used to hit things that are not necessarily based out of the browser. Once again, machine learning. This is, like I said, a result of basically cheap processing power. And it's kind of a buzzword, but what it really means is it means learning how to do something based off a very large data set. So using as many examples as you possibly can to answer questions. This is how Poly achieves their natural text-to-speech feel is because they actually have a very, very large set of human voices that were modeled, and through repetition and constant updating of that model, it's actually improving. So the API is actually more natural sounding than it was a couple of months ago. Google has quite a few offerings in this space, cloud translation. These are all basically backed by machine learning. People, if you're ever traveling out of the country, this Google translate thing is quite amazing. Cloud vision is image recognition. You also have speech and video intelligence. And then once again, the dialogue, the chat bot, which is the conversational interaction we saw earlier. A couple of things that are more in the WordPress space. So this is a product called WordLift. And what it basically does, once again, through very large data sets, looks at your content and makes constant suggestions. So it's able to suggest featured images. It's also able to make SEO improvements and schema changes. So not only is your content enhanced through extra content you did not have before, it actually will improve the search engine optimization of it. So your content is not only enhanced, but also reaching more people. Also available in the WordPress.org repo. This is a product that has been sunset, but I think that they were onto something really cool here. I really hope somebody picks it up. It's a project called Brenify. What they were doing is basically doing event tracking across your WordPress install. What was really interesting about this one is it actually had the ability to work across site. So for example, I have site A, and you are a user of mine. I have found that you are a particular fan of the New England Patriots. When you visit site B, I will already know that about you. So I can not only do things like targeting content that also improve revenue through ad marketing. So I think this is a really interesting one. It's also probably one of the ones that people are less comfortable with back to the generational gaps, right? My myself think this is borderline creepy, but in the name of getting market share, the younger generations don't seem to mind. More personalized experience is more valued. Another one, this is a feature inside of Jetpack called After the Deadline. This is also a way of improving content. I don't actually know the machine learning service backing this to try to find out, but it does things like can use for misuses of words to catch cliches, to give you content suggestions, kind of in the same way that WordLift was doing it for SEO, this is more focused around content.  This is another cool one, so virtual reality. This one was a little bit hard for me to wrap my head around because I was like, why would you ever build a virtual reality application to WordPress? Doesn't necessarily feel like the right tool for the job all the time, but then one of my colleagues began to convince me. So using the REST API, basically the editor experience for this is you upload a 360 image into the featured image section and then you can target different areas of the image and insert different content. So this one is very, very proof of concept. He actually has a video game that he's working on called The Broken Place, which will also be powered by the REST API. But where it really started to make sense for me is if you think of maybe like in-game purchasing through an e-commerce store. So if you have a video game that is driven in the content is being read out of the REST API through something like a motion where you reach out and pick up a product, you could put it into your backpack and you could actually have that be a point of sale through an e-commerce store. You could update the pricing because it's all fed in through the API. It's a really interesting way to manage the content of a video game. And once again, also open source, if anybody would like to check that out, VR WordPress, actually I think it's called VRPress, and then the GitHub repo is linked as well. So some emerging content opportunities. Once again, I think content personalization probably has the biggest upside. It's really, really challenging. But I think that if you can nail this, you probably onto a multi-million dollar market. Being able to do things like showing people content that you already know that they're going to like is a very forward thinking way, especially like things like media verticals, right? If you wanted to get really crazy with it, integrating something like Spotify with something like the Rolling Stone, right? If Rolling Stone was able to digest my Spotify playlist, you would know that I am a huge fan of Run the Jewels who don't like someone else, for example. So I'm more likely to engage more clicks and more ads served, which means more profitability. In-game purchases we just discussed. Chatbots can also minimize support costs if you're able to train them to a point where they're actually natural. I know a lot of us have inversions to pressing one to get a real person, but I actually think this is getting almost to the point of being pretty viable. Something cool that came out at the University of Cambridge is a service called Applying Magic Sauce, and this is not necessarily directly related to WordPress, but I think that you could interact with their APIs. So what this is going to do is it scrapes all your Twitter and Facebook information and builds a profile around you, and it is creepily accurate. So if you were to basically build a profile, back to you delivering content that people want to see, can do everything from tell you gender to age demographics to likely IQ, likely part of the world you live in, what your preferred dialects are. And then another one that just came out also from ReInvent is DeepLens. This is a standalone video camera attached to a small computer, and where I see this being really useful, so basically you train a model in the cloud and then you download it to this little DeepLens device, but you can have things like interactive billboards. You can start doing, serving ads on a billboard. For example, if someone is wearing a red baseball cap, maybe they would like a blue one, but if they're not wearing a hat at all, maybe you would be marched in and selling them hair products. So I think we'll also see more of these sort of things. These are some resources. I talked about quite a few of these, but just to keep an eye on, Headless and Mobile, still I didn't, you know, Rust API was one of the better things to happen with WordPress, but you know it doesn't, Gutenberg's kind of stole the thunder, but it's still an active development, and it's really the backbone of doing a lot of these. Apppressor is a way to take a WordPress site and basically make a native app out of it so that you can basically, without having to build a native app specifically for both devices, you can throw it into Apppressor and get both an iOS and an Android version of your site. The voice assistants we covered, so Amazon Poly for WordPress, VoiceWP and Spoken Word, all doing slightly different things, and also we are working with Tom on VoiceWP so that Poly and VoiceWP will integrate, so those two will be playing nice in the future. Stay tuned so you can use Poly to also create a lot of skills. The Internet of Things, such as the LED badge, and once again the links, almost all of these are links, so you can click through. The Chatbot, Twilio is another interesting one, and then the machine learning through things like WordLift, Brennify, after the deadline, and of course VR for WordPress. Some additional resources, so at the very top of the talk, we're talking about that Gartner study of defining the difference between a content management system and digital experience. They do a pretty good job of explaining this, and I would encourage everyone in the, if you only read one link out of here, key pace on this. This is how WordPress wins over the next few years, I think. We also have our white paper that we did on Gen Z. There's definitely some good insights in there. Links to Amazon Poly, voice search optimization, how to properly do SEO for voice search. It's a little bit different, machine learning on Amazon, and once again the VR project. So that concludes my talk. I have a few minutes, five minutes for questions. Oh, yeah, I'm sorry, it's wcbos.wpengine.com. Everybody hear that? Okay, okay. Wcbos, so like we're Camp Boss, at wpengine.com. I'm sorry, .wpengine.com. Okay, great. If you're also there at some point, let me see if I'll sign it back. I want to be, last thing you touched on around using machine learning to learn more about and make assumptions about people that are coming to your site. When done improperly, machine learning approaches in this way are basically chronology. They are reinforcing people's, machine learning is just a way of training the system to make predictions based on pre-existing assumptions. And so they do reinforce those assumptions, and if you're making deductions about someone's IQ or gender or race or age, just be aware that that can be very productive and can really have a negative impact if it reinforces all assumptions. So most of the machine learning applications you've touched on, if you're incredibly excited and fascinated with it, I'd also say make sure that you can take any recommendation with a grain of salt based on the fact that all of those recommendations are coming from our preconceptions around what things are related to. That's very simple. Kind of, thank you for bringing that up. Yeah, because we've actually, we've seen this a couple of times, right? Google Photos has had a few faux pas. Twitter is definitely Facebook. It's also stepped in the mess. I really appreciate you bringing that perspective. Thank you. I think we're good then. All right, thank you for having me.


Hello, my name is Nagi Frosto. I'm a senior product manager at WeWork, and today we're going to be talking about embracing unknowns in product management. First of all, thank you so much for watching this webinar. It is always exciting to talk about our passions, and I'm very happy and excited to be here to talk about one of mine today. The goal of this webinar is to show the potential behind unknowns, and I hope you'll enjoy it as much as I do. Let's begin. Embracing unknowns. Unknowns of any sort in any part of life can be fearful and intimidating and can feel risky. And people being people, we often shy away from this and default towards the behaviors or ideas that are more comfortable to us, more known to us. And the same behavior can be seen in the role of a product manager, especially as part of the job is to gather data and certain of our course of actions. I wanted to share a few ideas on how to think about unknowns and how, rather than shy away from them, we can embrace them as an opportunity. So this is our agenda for today. During this webinar, I will talk about a framework that has been around for a while, the fundamentals of which are applicable to many different situations. You may have heard it as known and unknown quadrants, or maybe risk categorization, or simply as known unknowns, unknown unknowns, unknown unknowns. I know the last one is a bit of a mouthful, but it'll get more clear soon enough. Before we get into some use cases, I'm going to dive into what each quadrant means and how we can work and transform it into our own benefit. Share how to work with the unknowns. We'll finish it off with a quick summary at the end. Okay, I'd like to start with going over the basics and talk about the known and unknown quadrants a little bit. The top left, we have known knowns. We could call it facts, things we are aware of and understand. This is the area we wanted to grow and maximize as much as possible. The top right, we have known unknowns. We could call it uncertainties, things you know that you don't know. You may have the ability to find out, but doing so requires some time and some effort, so prioritizing properly is very, very important for this project. The bottom left, we have unknown knowns. We could call it hidden facts or blind spots, things you understand, but not aware of it. In another word, ignorance. Frankly, this is a dangerous zone to be in and should be minimized as much as possible for a successful outcome. Bottom right, we have unknown unknowns. We could call it surprises, things you are not aware of nor understand. It's an unexpected discovery and uncharted territory. Throughout this webinar, to illustrate my points better, let's create an example business that has some product decisions to make. The business will be Biscuits Coffee Shop, a hip, new, popular coffee shop in the town. By the way, this is the perfect logo that we came out with and Biscuits is my dog. He actually doesn't like coffee, doesn't care about coffee, but let's pretend like he does. He's also a key investor in the shop, so we have some metrics we wanted to be able to hit for him. Okay, so let's dive in. Facts, known knowns. I would say for this, I know the problem and I know the solution. We could also call it predictables. This is a comfort zone for many of us and definitely an ideal spot to be in. In this quadrant, there is no new discoveries. It's all about generating the knowledge and feeling confident about it. It is also where a lot of our initial ideas and decisions come from. Here's an example. I know the customers of Biscuits Coffee Shop love latte and it's the most selling item every single day. I have the day to prove it. And if I order supplies for a latte ahead of time in larger quantities, I know I can reduce the cost and never run out of it. Let's move on to the next one. Uncertainties, known unknowns. I would explain it as I know the problem but not the solution. This is the area where you wanted to do the research and test and measure things. And at the end, this can become a known. Moving these uncertainties into knowns is something that we have been doing a lot as product manager. It's a part of our second nature. The goal here is to prioritize it. We cannot know everything so we have to make decisions on items we wanted to focus on here. Here's an example. I know the demographics of my customers who come to the Biscuits Coffee Shop matters a lot. It matters for the core, it matters for marketing, it matters for the time when we open it, when we close it. But we don't have that information yet. Is it a student crowd or a business crowd? We just don't know yet, but we know that we should know. Say I'm considering opening up the shop earlier, for instance. I might want to do surveys or create customer profiles to start tracking this information. Say we realize that a large portion of our sales comes from the early morning business crowd. We could use this to open it earlier and market accordingly because now it is unknown to us. The next one is hidden facts on knowns. I would say this one is I didn't think about it or I didn't realize it, but there is a clearly available data that I was ignoring or a clear solution that others already knew. We can consider this quadrant a bit of a blind spot. Others might know, but you just don't. The goal is to shrink this zone as much as possible, which is really hard to do. You have to be open to various different data points and others' ideas and inputs that may not match with your own in order to just minimize these, which is easier said than done. Without a level of open-mindedness, it can be costly in both time and resources, which is something we as product managers don't want to be facing with. More examples from the biscuits coffee shop. I think the latte orders drop during the summertime because it is too hard to drink. I decided to add lemonade to the menu since it looks like customers wanted to have refreshing drinks. On the other hand, it seems like customers were mentioning to the baristas that they want a nice latte. I didn't know that because I didn't ask for it and I personally like lemonade so I refused to think outside of myself. Let's say I ragged my investor, Mr. Biscuit, that lemonade would be the next big thing. Now I ignore anyone or any data that is telling me otherwise. It is a silly example, but in my experience, I've seen this in this project with the massive budgets just because of this specific reason they go down the wrong path. And it definitely needs to be cautious about that. The last quadrant is surprises, unknown unknowns. No idea it'll happen. It was a complete surprise. This is an exciting one because as product managers, we like to bucket things as much as possible into knowns and then shrink the rest. And we tend to think unknowns are bad. We wanted to make decisions in line with the data, but the biggest innovations and the most impressive ideas often come from this very bucket. We just don't do research and collect data without a goal in mind. Most often an idea and high processes is already on the table before the measurement or observation starts. By exploring with an open mind, we can recognize patterns and behaviors, then develop an insight that might bring us the new opportunities that we haven't even thought about. It is all about planning and execution within the other three quadrants that we've been talking about. You need to be flexible and ready to take action because you never know when you're going to discover something new. Time for an example. We noticed a weird trend where our sales dropped 50% the first week of every month. After asking around, one of our team members mentioned that a friend of his works in a large corporation nearby and they have a large health initiative that happens the first week of every month. Once we started doing or offering fat free lot days or skinny lot days, our sales not only reached the previous level but increased since we were not one of those few places that is around that offers the healthy drinks. This surprise led to a new opportunity for the coffee shop, health and wellness. That could be potentially the direction that we might want to pursue in the future more. Let's talk about how does it apply to product management. I've gone through the concept and what each quadrant means. I wanted to show you how we can use this product. The goal is to minimize the blind spots, the unknown notes, which is a danger zone which necessitates an open mind and track down and observe to catch the patterns and hitting behaviors for new discoveries that give us the big leap like we like. This is the unknown notes. Grow your knowns and prioritize removing some of those uncertainties. That's the idea that we wanted to have in here. Lay out your facts. Start laying out your facts. Try to answer questions like what is your product? What does it do? What value does it bring? Who are your users? What do they need? What do they like? What is your company vision? What is your product notes? The answers will give you your facts. Involve others. To minimize the blind spots, what you need to do is basically involve your teams. It could be engineers, it could be UI, UX team, it could be support team, it could be sales, it could be a marketing team. Even other teams and other product managers, don't forget the others might know something that you don't know and you don't want to miss that. Ignoring the available knowledge will take you to the unknown don't zone, which is what we try to prevent. I have learned so much new information about my users, about the product that I'm working on, by just listening what others say. I had increased knowledge and minimized my blind spots so much by just talking to engineers during sprint groomings or retros, or by just having a quick chit chat with another PM of another team while I was grabbing my morning coffee in the office. What they learned through a task, through a result of an experiment that they were running or research that was conducted would be useful to you and your product. As PMs, we love meetings. To me, throwing something in the calendar and dedicating time on that on a regular basis was an easy way of gathering what others know. I like having bi-weekly meetings or quarterly meetings, depending on the team and who I'm working with at that moment, just with various teams where we can sync our knowledge to minimize hidden facts, our unknown don'ts on both sides, by the way. It is beneficial for them and for me as well. During those meetings, I even share my early stage roadmaps and ideas that we had as a team so I can hear their insights. I also like involving the same group as I developed the products, asking what they think, why they think that, and basically constantly repeat this until I feel more and more confident about my progress. That helped me tremendously over the time. The third one that I wanted to talk about is brainstorm prioritized tests and facts.  I had my fair share. I had times that I wanted to improve the product that I didn't know what to focus on since I didn't know the problem areas. I didn't know what I didn't know. I pulled the data. I asked people. I tried to find out what we need to know so I can improve that, but it wasn't clear still. I conducted research to gather more data to add on top of what I know, then formed an open-minded group that includes various different teams, where we deconstructed the research and discovered things that were a complete surprise to us, the unknown territory. By the way, the variety of the group that you're forming is the key because you wanted to include as many people from the different departments just to have that good sampling of the ideas and the insights. After that, we created a list of hypothesis based on what we've learned, then prioritized them. You can use whatever method you like to prioritize it. I like to simplify version of it, which is, for me, effort and impact metrics. I placed all of my items in that matrix and focused on targeting the low-hanging fruits, which are my low effort and high impact, and then I tested those out. The tested hypothesis showed me the results, and regardless of confirming or rejecting, gave us the fact that will take us to the ideal quadrant, which is known-known. Another thing I do enjoy is including others early on as I'm shaping the ideas. I go through the problem I wanted to solve and share some of the solutions I think about. Doing this made me come up with brand-new solutions that I haven't even thought about, but realized that it could be actually a better solution for the problem. I also had instances where I have pivoted and saw another impactful and higher priority idea that I should go after instead. It saved me time and resources while giving me more successful outcome, which is pretty much all the things product managers want. There is one thing we should always keep in mind when we're building up knowledge. Always, always anchor towards the company's vision instead of trying to make blind decisions when in doubt. Whenever I learn something new from others or discover a brand-new knowledge, I always check in my head, does this align with my company vision? That approach never failed me. We also, I want to talk about a little more on this. We just don't do the research and collect data without a goal in mind. Most often an idea, hypothesis is already on the table before the measurement or observation begins. It is built on top of the previous knowledge and then leads to incremental increase in knowledge. This cannot take you or give you that big leap in discovery that you're looking for, but unknown can take you there. That's why unknowns are not something you should avoid. Instead, it should be something that you embrace. Thank you so much for watching this webinar. I really appreciate for watching this and feel free to message me on LinkedIn. I'd be happy to answer more questions later on. Hope you have a good one. Bye.


can can A can is a closed metal container that is usually shaped like a cylinder and That holds food drink or other liquids delivery delivery a Delivery is something that is taken to a person or place or something that is delivered dishonest dishonest dishonest means not honest Such as saying or likely to say things that are untrue imperfect imperfect Imperfect means having mistakes or problems or not perfect inexpensive Inexpensive Inexpensive means low in price or not expensive order Order To order means to place an order for something such as to request something from a company product product a Product is something that is made or grown to be sold or used spray Spray To spray means to put a stream of small drops of liquid on someone or something tidy tidy tidy means clean and organized or not messy towel towel A towel is a piece of cloth used for drying things unbelievable Unbelievable Unbelievable means difficult or impossible to believe uncomfortable Uncomfortable Uncomfortable means causing a feeling of physical or mental discomfort untidy Untidy Untidy means not neat or clean wrap wrap To wrap means to cover something by winding or folding a piece of material around it in this lesson You hear Anna using adjectives with negative prefixes prefixes come before a word and Change its meaning the prefixes in this lesson are in un this and in These prefixes give the opposite meaning to an adjective In this lesson Anna tells Pete that the product in his advertisement does not work Yes, I bought it. You said in your ad it was a perfect product This is not perfect. This is imperfect in this example imperfect means the opposite of perfect the prefix is M Why are there so many different prefixes to make the meaning opposite? One reason is that English has words from several different languages Words from German use the prefix fun But words from Latin use the prefix in the prefix in changes to M before adjectives that begin with P B and M as in impossible and imperfect The prefix in changes to ill before L as in illiterate or not able to read in changes to here before words that begin with are as in irresponsible or careless Now you try it Make the adjectives in this sentence have the opposite meaning By using prefixes My English is imperfect But I study with an unpaid course. Let's learn English So soon I will not be uncomfortable speaking English


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Well, hello friends and welcome back to my channel. I am still a little froggy from my flu, but I am in recovery mode So that is excellent. So sorry for the funny voice, but last week. I actually Received this I purchased it on Amazon. I will leave a link for you guys down below But Cindy Gunter Baldo who is llama letters here on YouTube and Instagram I will leave her links down below. You guys should follow her. She is Amazing. She published a book This is all about cute hand lettering. She is a wonderful, wonderful, wonderful letter-er. I do not possess these skills whatsoever But this is actually a book that is all about how to like, you know letter yourself Which I thought was really cool The book is a little bit smaller than I was kind of anticipating But look how thick it is like Cindy girl. You got girth. I love it Yeah, so I don't know if it's available on any other place than Amazon, but I'm so excited it just came out So anyway, I wanted to do a little flip through with you guys because I had shared I think on my Instagram stories that it was coming in the mail and a lot of you said I want to flip through. I don't know if I want to buy it. I want another flip I want to flip through of it. So I figured before I muck it all up because it's kind of what I want to do today I just wanted to page through it so you guys can see what you're getting and Yeah, I haven't really opened this yet. So it's very Virginal you guys so it's called sorry about the little glare right here like I can't I Can't film not here. It's really irritating, but whatever. We're gonna get over it. I'm not a professional Y'all. So this is called cute hand lettering for journals planners and more Let's see here. These are so cute and I just love her lettering.  So it has a table of contents, which is kind of cool So you kind of know where you are So here's some information about Cindy and if you don't know a ton about Cindy You should actually listen to her podcast and if I can find that like some sort of link I will put it down below for you guys. She's got an amazing podcast talks about I don't know It's just talks about a lot of things in the planner community. It's called the uncurated life so she does really talk about the non pretty side of Social media and the planner world and like how different things collide in that way. So Yeah, I really enjoy it. Sometimes she has guests. Sometimes she just kind of rambles by herself or has a topic to talk about Which is really cool. So Anyway, okay, so chapter one just start that is the hardest part. Isn't that right? Chapter two is all about your handwriting Chapter three through five is lettering styles Chapter six is a lettering in journals and then chapter seven. What do I do next? All right, so here is chapter one I'm just gonna like flip through these are really fast if you want to pause the video You're more than welcome to because I really don't want this video to be like two hours long because it totally would She talks about daily practice to have some tips and you know do your daily practices. Oh Pens yes, I need to talk about pens. I don't know what kind of pen I'm gonna want to use but Yeah talking about your tip size Color, how heavy is your hand? I know she talks about that a lot in some of her lettering videos on YouTube And then other tools see pencils erasers ruler practice paper lots of different things and then a lettering is it Targon jargon. Oh jargon. Sorry It's a J not a T like what shows a lot of how to you know do different types of things Who take your handwriting temperature? Oh I want to write on this. Okay, but I'm gonna wait until the video is over like I said I want it to stay pretty um and Maybe I'll make it more pretty with my Chicken scratchings. Oh and on this page. It says write that entire alphabet in uppercase and lowercase in your regular writing Don't try to write fancy you want a snapshot of what your writing is like at this moment in time And then you can put a date. Oh, that's really cool But this would be even cool if you wanted to like have your you know writing improve and stuff, too It's just like a fun thing to do. It's like this is like an adult activity book Which I love chapter 2 is all about your handwriting So so basic printing And then you know more exercise pages. I love that there's so many Exercise pages cool basic cursive strokes Building cursive letters Cool. I don't know. I'm really liking this. Okay. Hold on this video is gonna be really long.  I can't talk right now because I'm very excited about this clearly and I've been on a lot of lot of cold medicine recently All right, so simple hand lettering Very cool Well, these are fun with like a little Curlies on them This is neat I'm just really excited to start playing in this book and I I don't know I think this would just be like a fun little like weekend book to play around with and to Just do something different, you know I I am a person that if I'm not good at something I don't want to do it and I I'm sure there's other people out there that feel the same way and lettering is one of those things and I've watched many of Cindy's videos But she says it's all practice like you just you gotta keep going with it And you got to keep practicing at like no one's gonna be good at this right away Um, so anyways, I feel like this would be like a good little like you know just every weekend just come and play with it for a little while and just you know get better over time and You challenge yourself to do something a little bit different that you you know don't don't normally do but I love that there's all these different styles and You know like, you know, there's just like one in front of the other which is really cool I Don't know. I just really really like these I'm gonna be very very excited to start Making this my own So we've got numbers and symbols Let's see here. Let's advance. Ooh. Oh, I like those. Oh, I like Florishes is what they're called. I like a flourish. All right. I'm just gonna keep going Oh, you can like decorate the letters with like little things That's really cool. Oh That's cute Like a little bunny rabbit So yeah, lots of places for practice, which I'm very excited about plus you can always like grab a notebook or something That's handy, too You know if you fill up all your pages, but this is just like great You know reference material to really understand how to do this. So I'm very very excited Yay. All right. So this is it. Sorry. I wanted to flip through it really quickly for you guys I don't want to give away every single secret that Cindy has divulged in her new book But again, I will leave an Amazon link. I highly encourage you guys to get this If you want to learn how to do some cute hand lettering for yourself I hope you enjoyed the flip through if you did make sure to give it a thumbs up If you're free to subscribe and also make sure to follow Cindy on all of her socials down below I hope you all are having a wonderful day and I will see you all in the next video. Bye guys Well folks it's time to kick it old school


Ok, so let's leave a little bit the part of the booth where we speak about microcontrollers and microprocessors and the different solutions around and move so to see some of our other products. Ok, so we moved to the second half of our booth, so after the microcontrollers, microprocessors, let's check what do we have for, let's say the sensors and other products. I'm here with Zuzka, so Zuzka, could you tell us something about this great sensor which you have seen a little bit already when talking about the NanoHAI Studio but here you see the hardware in action. So, good morning everyone, here we are showcasing our new sensor, it is called ISM330IS and it offers accelerometer and gyroscope but besides that it also includes a so called ISPU, an Intelligent Sensor Processing Unit, this means this is a small but compact risk core capable of data processing with much less power consumption than MCU. So here on this booth we are showcasing two demos, specifically we have here one demo is showcasing how we can run sensor fusion on directly in the sensor, so this means we calculate the orientation in the sensor and then the PLE system on chip only collects data and transfers directly to the smartphone app. And we have here also another demo which is a combination of Tema Sensor and the ISPU, so it is a simulation of front door and the ISPU here is specifically here to detect the state of the door, this means that if I open the door then we can see it detected by red blinking LED, so I think this is it for introduction. Does ST have a long history during DSP's? DSP's? Yeah, we do, because basically since the processing power is needed for different types of applications, even in the microcontrollers today we try to include dedicated accelerators to help with the calculations or field filters, let's say the sinus, cosine, so yes, we do. And the keeps coming, new generations of this sensor things? Yes, absolutely, so first of all we listen to our customers and like this example of ISPU where we really integrate dedicated core to run the machine learning already on the sensor is already a big step through, because in past normally you had the sensor, you had the micro, you had the connection, PCV was bigger, more expensive, now you can do these simple things on the one single device. Alright, thanks a lot. Thank you this guy, see you later.


Nice. So, I'm gonna have some pretty solid shoulders whenever I, uh, thank you for the kind gift. Good Paladin, I seek the aid of one of your ranks. I was sent by a purple warrior named Asmongler. Might you know of a crusader of the light named Esfand? It is I. You're the one I seek, a loomby praised. My name is Vivi. A night of druid born well west of here. I've traveled a long way to show you this. Passed down through my family, leaving a trail of bodies behind it. It's found its way to me and I'm looking for a paladin to help cleanse it. The one ring. What? Oh. I've heard a tale of a holy establishment in Stormwind, but I myself do not have the titles required to enter its hollow depths. Where I might find success cleansing it. Might you be able to get us access? Come with me to the Stormwind Cathedral. Quickly. I don't know the city very well. I was born quite far away. Might you lead the way? Yes. Yes, yes, yes. Yes. This is the cathedral of Stormwind. Who do you, uh, do you know who you need to speak with? You must be deeper into the earth. Might it have been a basement. Ah. Yes. Follow me. Oh no, something is resisting my progress. When is the sex cult meeting? Might you bless me with the strength to continue? Light guide your path. Must have been the wind. Is this the place? Yes. This is the place. I can hear them calling. What the frick? There's other fumes. What do they say? My, my ancestors, they speak to me. What are they telling you? No. Okay. This can't be right. Wait, what? Gasp. They speak of a place to cleanse the ring. You? You must be the one. Me? The one ring. I'm not sure I can accept such a thing.  Black Fathom Depths. I have only heard tales of this place overrun by the Nagas. They say that's the way. Only a champion of the light can complete this? I can't. I'm not ready. Train then, Paladin. I must continue my training until I attain the 25th season. Train and save my family from the things that haunt our lineage. Take it as a promise. Hand me the ring. And for the sake of my bloodline, I hope you succeed. And what if I wear this ring? You may. Your powers of the light should protect you from its influence for a time. Ah! It burns! Deal your holy light into it. The holy light staves off the burning. It's raining, dude.  Thank you. I will take this ring and I will cast it into the depths Black fathom. Dead. Black fathom. Be gone, I must commune further with my ancestors. Do not forget your pledge here today. Light be with you. I'm lost. It's okay.  Cursing in the church? No running in the church. And it was not in the church, it was in the basement. Minus one? 100, you know he was a divorcee. Okay, we have a quest. Okay. Snitch. Snitch RP. Okay, dude, we have a quest. Dude, we have to destroy this ring in the Black fathom depths. Dude, does mother have a good relationship? The bet. The Lord, may your actions never be infringed. The Constitution of Stormwind does not mean as much as it used to. Of course. Thank you for these. I will always have freedom. The vanished sprint macro. That's good. Oh, God. Oh, God. Okay. Nice. Is this why you're not level 25 yet? What? I'm role-playing as an RP server. Damn. I have in my hands the one ring. That was handed to me by Vivian. The night elf. In order to protect her family's lineage. I have to go cast this into the Black fathom depths. No, it wasn't.  The guy's name was Divorced Dad. Okay. That was not Vivian. Vivian was great. Is this a part of the story? No, that was just a part of Divorced Dad's story. She was banging his brother. That's what happened. That was just my... Okay. Okay. So anyway, Vivian, however, on the other hand, gives us the one ring. I have to go cast this into Black fathom depths. Into the deepest point of Black fathom depths. Depths. In order to honor her family's lineage. So hopefully we get the opportunity to do that soon.