Huhuqimakini stafane 110. Isu maikini maikiniu kwaidi khwenja haka pili. hindi naka kwewana wa hukutu kifani kwenya ka dosakalli. We do a program of how we can bring food to them. We come up with a way how we can take the streets out of the streets. That is we are taking the street kids out of the streets. Also this initiative deals with reaching out to the orphans. That is we do the donations, we take what we have with us. Also this program deals with renovation of schools. Why do I say renovation of schools? There are so many schools that are in a disadvantaged place. And that is why through my program, partnering with other programs, we come up with a way how we can bring a change to these schools so that these students at the end of the day they can have a better place to call a study place. Also when it comes to my organization, we also reach out to the dyad families. These are the families who live probably in the slums or probably those who are IDP. So we come up with a program or rather we come up with a way how we organize food. We take to them such that at the end of the month at least they'll be having something to feed themselves. Her desire to transform the lives of those around her is her greatest inspiration. I've been born in Kibera and life was so tough. When it comes to food we didn't have access to food. When it comes to education I didn't have enough access to education and being brought up in such an environment I saw this is where my calling was because I can remember very well when I was in school. I had so much people dropping out of school because of school fees, me on them. And that's why in my life I chose to be a blessing to many. Life has been so tough and that's why I told myself I'll not allow anyone else to go through this when I'm still alive. One of the things that I being my driving force at the end of the day is I want to see life transformed. I want to see joy formed. I want to see people reaching out to their destiny because I realize that there are so many people who have so much capabilities but at the end of the day they don't have someone to support them and that's why my end of the day is I want to see people reaching out to their goals people to be transformed people to get help at the end of the day because when it comes to my projects I do that I don't just do a project my main day of the end is impactation what will it cause what will it impact at the end of the day. Stephanie reaches out to the street kids and later on enrolls them to rehabilitation centers My satisfaction comes in a way when I meet a child at the end of the day he or she is a great leader like for instance some kids have enrolled in a rehabilitation center it's called embracing the streets this is an initiative that I came I've been following up on them so my satisfaction when I see a child being let me say being changed from the behavior he was when I got him it's kind of a great joy and also the other satisfaction is when I see my country transform transform in which way when I see people doing to change the world the satisfaction is doing something that it will flow from other generation till eternity In addition she also over support children's homes through a feeding program and offering donations We are the fulfillment of what our adults are made your imaginative power is your creative ability and such type of a lady that I've never believed in impossibilities I'm a voice to many I'm a voice to the hopeless so one way that I'm confident that I'll eradicate all the street kids from the street is I've come up with a program that first of all I've taken their forms reached out to Nyayo center and they're like what will you do for them so when it comes to such an initiative I've realized that despite the fact I'm coming up with a program most people all they want is resources or rather what they want is money I've never believed in impossibility because this is something I've been doing this is something that I've been reaching to and these kids like for instance I already have 11 children's homes that you're going to take the street kids but it's not enough these kids they're like 2000 plus so I'll not give up there I'll pray I'll reach out to every if I have to write a letter I'll do that if I have to go to reach out to those people I'll do that and the other thing I've realized these children's homes despite the fact you're bringing children to them they also want to how will we raise the food for them so when I take kids to different children's homes I also do a program whereby we'll be distributing food every month to the children's homes or rather to the reabilitations that have taken the kids so this is something that I'm confident despite the fact the government has done that's the government this is tough and they have to do it women and girls child empowerment is also something she's pushing for what I can say when it comes to so many ladies or rather women and teenage mothers like for instance so many have gone depression some are being violated but they don't have the right to speak themselves and when I stand in in terms of a girl child empowerment this is where I come to protect the right of a girl child what do I mean by a girl child there are different ways a girl child is being mistreated here she can be mistreated in form of sex such that at the end of the day she can get something to eat when I stand in form of a girl and despite the fact I being a girl child I can say this is a platform where I stand in to be a voice to them so many are going through tough decisions and through this girl child empowerment I can say that so many need someone to stand them on their behalf and if we all can unite and be a voice to these ladies I'm telling you we can change so many because so many are undergoing pregnancies not because they want but they are forced but when we have such empowerment programs at least we come up with way of how they can raise funds at the end of the day how they can involve in a skill that will be able to promote them such that they will not involve in such kind of acts to get living at the end of the day is always key in the success of any good project something Stephanie attests to for such an organization you can't do alone you can't be the manager you can't be the project manager you can't be the treasurer you can't be the secretary so this is a theme that you have to come up with such to be organic when we ourselves we distribute ourselves in regards to the potentials or rather abilities that someone has able to achieve the target that we want at the end of the day because for instance we may send people to go to places at least when each and everyone comes with a feedback at the end of the day it becomes something impressive because why I've trusted my members that they can do on that and that's why it's always said when you have a team trust them don't be a boss but be a friend to them because for such an organization you don't need to boss people around believe in their potentials believe in their abilities and when you trust on them I'm telling you it becomes a success at the end of the day and your organization despite the fact you may not reach all that you wanted to do but at least the majority of what you were supposed to do it will come to a fulfillment though challenges are inevitable it's always good to find solutions when it comes to finances that's one of the challenges that I face because I'm a person who has so much to do but finances sometimes can be a challenge when you don't get the funds that you want to do for the project the other challenges that I face is the people that I reach out to they want someone who is at the same level with them such that they can cooperate in whatsoever that you want to do with them the other challenge that I face is let me say my social media platform sometimes you may find you may post something and people yes they want support but they don't want to go to the place for instance if I want to reach out to the street kids most people don't have that heart of humanity to them they will see you are going to a dirty place you are going to reach out to people maybe they are smelling of that so also that also comes to a challenge when I don't have support from a great number because most people want to reach out to a place where maybe it's a clean environment while in the real sense I most of the environment that I reach out to they are usually so dirty dealing with different kinds of people the streets, the age those people who have jigas the other challenge that I am facing is this coronavirus virus thing because most of the people when you are going to do an outreach to them people are like you should not reach out to them because they are diseases but the question I will ask is will I sit down seeing people dying of hunger in the name of this corona so you see there is a challenge whereby people may restrain you from going to a place not because the owners of the place they are not allowing me but they are surrounding around it they are refusing people to access the place while in the real sense those people need so much support they need help and the other challenge that I face is a road for instance we may go to a place the road is not accessible there is no network to access the place so you see when it comes to such a platform when it comes to the people I want to get to it becomes a challenge like those ones that I want to reach in pokot or kana they don't have funds so you see it becomes a challenge when I want to know how the lifestyle is going on what they want to be done she shares some of the projects that she is currently working on there is a project that will be done in West pokot this is whereby we are going to renovate a school called lotunale primary school this is a school that she doesn't have doors and it's a muddy class so the project that I want to do there is we are going to apart from us renovating the school we will also take a long desk with us and apart from us taking desks we also plan to bring out tents because these people they don't have houses and when it comes also to them calling a home they don't have so me and my team with other partners we are looking on how we can take a tents to them also taking a one year budget food for them because these people despite the fact to give them money all they need is give them a one year food budget that they will be able to sustain themselves at the end of the day apart from that I also have a project of taking away all the street kids from the street because these people they need someone to listen to them someone to hold them their hands so the project that I have with all the street kids that will be on march we are planning to have a program that is taking sandals to them that is the footwear but my main goal behind the project is seeing of how we can come up with a way of eradicating them from the street because these people they need education because most of them they are like sister to naka chakula sister to naka masomo so one way that I want to do is I want to partner with all the rehabilitation all the children's home let them allow them allow me give me accessibility we enroll even though we may not take most of them we can take majority of them such that we have no street child on the street also the project that I have ahead of me is that we are planning to do a solar drive project in the community samburu this is whereby we are planning to come up with a solar that it will be transporting water from the place where they are to the community because these people they don't have water so when you come up with a solar drive project it will be able to bring water from where the source they are to most of the communities because most of the people they have they have most of the people they have bohos it comes to the bohos himself it doesn't support the water they want also in kadame mudaiga we are planning to have a pottery project whereby during this pottery project it will be able to sustain all the kadame families that are around there because despite the fact we will be taking food to them today we are taking onga tomorrow we are taking sugar we are not doing something let's come up with an empowerment program to sustain them and that's why we are coming up with an irrigation pottery project that at the end of the day they will be selling the project they will be selling the products then they will be having something to eat at the end of the day despite high young age stiffening has achieved a lot nothing is impossible as long as one has the will power there are some people who come up with this initiative for different purposes there are some who come it as a way of employment as a way of let me say as a way of life because most people they come up with such initiative without a purpose without a goal and that's why it's always said you are the reflection of your thoughts why are you coming up with such an initiative but at the end of the day you don't have a goal you don't have a drive at the end of the day so when it comes to such people who come up with such initiative advise them that you may come up with but at the end of the day what are the life that you are going to impact what will people say because you existed in such an organization what will people say that you brought a change in such an organization so to them who come up with such an organization with a different motive I will advise you that follow your purpose or rather know your call don't just come up with an organization to please people or rather to please people that you have one but at the end of the day have a goal have a purpose and that's why it's usually said the extent of your vision is the boundary of your blessing when you have a vision at large you will impact so much when you have a vision at large you will do so much not considering the finances if you have or not but at the end of the day make someone smile at least because of you my life was transformed


Welcome back folks, Dow. Dow industry was up 256, NASX up 161, S&Ps are up 47. Let's go to our guest. Our guest today, folks, is Judah Longreah. Judah, this is quite a company, man. I'm digging what he has here. Nickeletics, OK? Bottom line, he works with the rideshare drivers, and basically it's the future of out-of-home advertising. But we'll let Judah tell us exactly what he does. Judah, welcome to TFNN. Thanks so much. It's a pleasure to be here. Absolutely. So hey, tell us exactly what Nickeletics does. Yeah, happy to. So we work with top gig economy drivers in the rideshare and delivery space. We paid them typically a couple hundred dollars to place an advertisement on their vehicles. They track their drive time all through our mobile app and the advertisers like us because we provide some pretty powerful analytics. So we're going to show them not only the number of consumers that were exposed to these ads, but the types of consumers and then also give them the ability to digitally retarget their consumers. We have to connect that offline to online, as well as some attribution. So we can tell our advertisers not only the people that are being exposed to it, but what are the outcomes from that advertisement, such as how many of these people visited your website, visited your retail location, or downloaded your mobile app. So in short, we helped them to understand the return on ad spend, which has traditionally been a little bit of a challenge for the out-of-form advertising industry. Oh, it's always been an advertisement. The Abitron ratings, believe me, I've owned plenty of radio stations. Abitron is the biggest trip in the world. So this is pretty cool, folks, OK? Because he has two sides of this, OK? So can you explain both sides? So you have one side where you have to sell the company that, OK, listen, I have a good deal here. I got a bunch of drivers. So if you can explain the side of selling, and then of course, you just explain the side of the Uber drivers, the drivers in general. So how does the other side work? Yeah, happy to kind of give you a little bit of an overview there. So on the advertiser side, you can think of companies that are traditionally trying to reach consumers in what's called the out-of-home industry. Right now, out-of-home industry is extremely popular. If we haven't noticed, we've all been kind of cooped up over the past year. But now the vaccine numbers have been increasing, and more people are coming back outside. There's a real kind of resurgence of out-of-home advertising. And they come to us because we're a fraction of the cost of a traditional billboard. So by leveraging the mobile out-of-home, moving assets, and the data that we provide, it's a pretty good narrative. And they're very interested in it. And this medium is growing in popularity. There's a lot of studies now showing the value of the recall rate on moving assets, such as a vehicle. And so that's how it works on the advertiser side. We work with brands directly, as well as agencies. So that's been really key to us being able to grow with larger accounts, working with agencies to not just have one customer, but have a plethora of customers. Sure. Now, were you in the advertising agency prior to this? Were we just in the tech space? Yeah, great question. So my background is more so on the tech side. Actually, before Nickelodeon, I was running a rideshare business that was paid for by advertising. So it's kind of been this emergence of media, as well as technology, but also understanding that the changes that are happening and how we move around the cities, which I think combines for a really exciting market opportunity. No, I agree, man. You know, it blows my mind. And folks, OK, this is always cool, I think, for all of us, right? You know, let's just picture a hockey game, right? That all the boards were there for a hockey forever. And then finally, someone figured out, hey, man, why am I not selling advertising on those boards, right?  I mean, you know, the bottom line is that it's always intriguing to me that you have the new most strap, man. And you really don't, because it's been out there, but it's really cool that the way you've actually set that up, because now let's talk about the, you know, let's say I'm driving an Uba. The bottom line is that all of a sudden, you know, I get an extra couple hundred bucks in my pocket, right? Yeah, exactly. You're spot on. So the drivers really like our platform.  It's on Android iOS. OK. And essentially, they just start to track their vehicle after they upload the type of vehicle they have, you know, typically we like those that drive for the Lyft, the Uber, the Instacarts, who are already earning money from their cell phone, but are looking for supplemental ways to professionally represent these brands. And yeah, I mean, a lot of times it's enough to cover their entire car payment, get some extra for gas, and who isn't trying to make a couple extra hundred dollars, especially with, you know, all the inflation and everything that we're kind of fighting through right now. Sure. Now, how long has the company been up and going? Yeah, so we've been around total three years now, and that was, you know, a year of it was the richer business that we pivoted to the core ad tech. And so, been Nickelodex for over two years now. Well, listen, man, congratulations. I think you got a great idea. You know, I love that this is an idea that has been sitting there. We've always seen the big trucks, do you know what I mean? And what does happen, folks, and this is really cool. Many times, there's a lot of places that you can't advertise that one of Judah's cars, OK, can basically get into. That's where you really get some really nice action, man. Do you know what I'm saying?  The bottom line is that you can imagine when these concerts or these hockey games, the basketball games or football games are starting, and then leaving, I suspect in a few years from now, we're going to see a lot of these ads, man. I think it's a great idea, man. Congratulations. Well, thank you so much. Got a lot of work to do. I'm super excited about the market opportunity. And having me on the show is fantastic. And the website, folks, I'm going to spell it for you. It's N-I-C-K-E-L-Y-T-I-C-S. Yeah, I think you get some real action, man.  I love seeing these new ideas. And, man, I want to have you on again. And I want to basically see you ringing that bell with the Nasdaq another five years from now. Hey, you can scale it. I can see this is a scalable business, man. This is the type of businesses, folks, that people look for. This is a scalable business in a monster way, man. Pretty cool. Well, I really appreciate that. And I'll come back any time you have me and look forward to continue to see the great things you all are up to on your side. So let's keep in touch. Absolutely. You have a great one and a safe one, man. You as well. Happy having the week.


Hey everyone, this is me to have you to laugh from Kevlar Afghanistan, and you're watching trucker Josh or key JV on YouTube North to me because I live I'm the weather stripping. I live right against the warmth of the United States Down by the border So this is North to me, but we've got to meet our customer at Walmart Walmart is gonna guide me into where we're delivering this steel that we picked up in Jackson, Tennessee Five days ago now took us four days to drive up here today. It would be day number five. It's delivery day Soon as I'm empty here, I head north of town to pick up some lumber And I take that back down to the great state of Iowa New condos or apartments that came up here recently. I can still remember when none of these were here This is what they would classifies downtown Fort McMurray. I believe Believe that's why there would be the big buildings. This isn't a very big city There's only like, I don't know. I'm gonna guess like what 50,000 people here Something like that Here's some history and heritage off to the right Fort McMurray heritage shipyard That in summertime sometime when it's open Think the next left The hospital street there's a Walmart there and my guy I have a guy My guy is waiting there for me or at least he's gonna meet me there My guy is gonna lead me into the secret destination. I don't think it's a secret I just think they want to guide me in so that I don't get lost or stuck You don't want to mess around downtown even in a small city like this So this is Walmart here. That was the first one On the right here. This is the second one right where those pickups are coming on that pickup there and an SUV That's the third one. That's where they want me to go in. Okay Walmart is the meeting place. I got my signal on there, buddy I'll want to go in there This you want to go this way and others traffic. Okay, we'll all wait now. There's a kerfluffle should have gone I had my signal on I guess they didn't Realize oh Okay, that's my guy right there following him big pickup truck That's a nice pickup. Look at that thing Nothing says Alberta more than that is the heartbeat of Alberta right there So I got to follow this guy wherever he's taking me I have a feeling we're going to that building over there. That's being built We're off to the left. It's got a bluish. It's a hospital, right? No, no, there's another building being built on the radio. There's a whole bunch of stuff being built Oh good good guys keep building stuff so that I can deliver stuff to you keep building This is a really messy day 63 This is one of those, you know Four jugs of washer fluid type of day the big bypass here Bypassing Fort McMurray on the way back. So the steel took all morning to get unloaded and I got to Got to my reload half hour 45 minutes there to get reloaded. I guess technically it'd be central Canada I keep forgetting we got a whole lot more land up north yet This is still southern Canada to me. It's north Anything north of Winnipeg is north to me Actually, you know what I'd stretch that up to Saskatoon and Edmonton anything north of Saskatoon and Edmonton That's northern Canada to me What do they say 95% of us Canadians live within a hundred miles of the US border? So we call ourselves the weather stripping right against America keeping ourselves warm It's a lot of dings and stuff going on in here again. I think I'm stopping right away There's a flying day just down around the corner here. See what's going on with my phone. It's just exploding here Someone must have told it that I wanted to talk to you guys and Figured it would make a lot of noise and try to interrupt me I don't make sure you got lots of washer fluid today. That's good though.  It looks brown fish lay rolling on our way home We're 1569 kilometers away from home There's got a head south First now to the Yellowhead Highway, which is our other trans-Canada That's a few hours down to get there yet And then was like the Yellowhead Highway all the way home won't be getting home today or tomorrow yet I might be able to make it home tomorrow, but if I do make it home tomorrow, it's gonna be super late So I think I'm just gonna sleep in the truck and head home the next day This truck is now getting a safety next Monday instead of February is getting done This next week so I've got to have it at the shop on the weekend so it's ready Monday morning Because I'm hoping that it's not gonna take more than a day to do the safety because in the evening I want to head out with this low towards Iowa yet Hopefully they don't find anything that's gonna take a while to fix. I don't think they will I mean this truck's in good work in order. I take care, but I maintain it Should all be good Safety is here in Canada's that they do a yearly inspection every year and it's a pretty intense one They take the wheels break drums apart and they take check everything about 500 bucks just to get it done plus whatever they need to fix forming in my windshield as well From one of the lovely Drivers who threw a rock at me So this windshield is gonna need to get replaced. That's another 400 and some dollars So just the windshield and getting the safety done is about a thousand dollars Then if they find anything that needs to be fixed yet It's on top of that Life is fun, isn't it? Back on the two lane highway the rest of today. I'm pretty sure Gotta ways before we get to the yellow head I gotta stop somewhere and clean my lights off. I guarantee you they're just covered in dirt Clean them off before it gets actual before it actually gets dark and I actually need them See I'm gonna find a place to pull over though There's a small town here, but I don't think there's anywhere for me to pull in here We are so heavy I've got about 44 44 45 thousand pounds of wood on my trailer It was so nice pulling that 16,000 pounds of light steel up here But what's weird is I'm getting better fuel economy now with this heavy load than I was with that Well, that's how much that load caught the air and this one sort of just slips right through it, right? And very often the momentum of my truck with all the weight just pushed me through the air Better now with all weight strange I've noticed that in the past before How far am I gonna have to go? I got to the bathroom too I can't just pull over because there's no shoulder and there's people behind me This could be a dilemma Who's your good boy ate all his treats?  There you go. Eat it. Eat that Have your vitamins you're good coasting me man. It's good for your joints Who's your good boy who gets not only one treat but Two treats Oh, he put this one right here for later.  I want one He gets his treats after he takes his vitamins in the morning Good boy. We're gonna keep these joints nice and lubricated nice and oil So you don't turn into a rusty old tin man. Good boy Yeah, we made it to this little town here. Um There this is where we made it to a little different scenery than was in Tennessee, huh? But I didn't want to go too far yesterday. We stopped here. We had a really good night. I read two chapters of my book yesterday two chapters and now You have 13 hours and zero minutes of remaining drive time All right, so we have a new day ahead of us here. We're gonna start that in tomorrow's vlog Let's figure out where we are here first to give you a little bit of a Little bit of an idea where we're at Let me ask the googles Google Where are we? I'm just gonna yell at her elk point. We're an elk point Alberta gas station here What's this gas station called? I'm zooming in. I just don't feel like walking over there to figure it out Google we're at husky truck stop I don't see any signs for husky anywhere This is not husky. Yes. There's on those tanks over there. It says king's energy And there's no husky signs anywhere That's where we are. So thanks for joining us today. We have a new load behind us I'll just go out and give you a quick peek at it because I don't think I gave you a peek at it Unloaded that steel that we picked up in Tennessee. It was a four-day drive up here uneventful Which is which is a good thing. You don't want an eventful ride 4 000 kilometers. I guess that's uh About 3 000 miles or so. I don't know Four days of driving now We have this Lovely lovely stuff weighing us down. This is going down to Iowa It's both three days drive from where I picked it up Two days to home and then one day down to Iowa. I'm gonna take it down there next week when they need it there This stuff is heavy heavy with 45 000 pounds of wood right here Sitting at about 79 300 pounds altogether So uh, stay out of my way. I can't stop very fast. I'll do my best to leave space but You also got to remember not to cut into that space. That's the space I need to stop Do you hear that you heard that didn't you? Well, it's the trucker's mating call Yes, thanks for joining us. I'm excited to start tomorrow's video. I hope you tune in You can click one of the links around here to see my video from yesterday or another video of mine There's probably close to like 3 000 on the internet already and uh Yeah Leave me a comment down below. Let me know you're there and breathing Give me a thumbs up if you did like the video helps me out a lot and I'll see you tomorrow


She has a dedication and the ability to connect with whichever child is in this school and I think that's the important thing. It's in some ways she's kind of like a mother.  She inspires me to be better and not always looking at the negative but always look for the positive. I see her as a big inspiration of what I kind of want to be in the future. She just never like never gave up on us. She was always there no matter what. I think with Dodie in our school, with her kids, they know they're loved by her.  Traditional teachings of the First Nations people of Turtle Island, that's what I love to share with our students and that helps them become who they are. The most important part of that is caring and being kind. Thank you for watching.


Before we get started today, I have a share with you. And that share is this. Ladies, I have a huge announcement to make, and that is I'm here to offer a suggestion on how to get men to commit before sleeping together. That's right, how to get men to commit before sleeping together.  Let me repeat that.  Now I want you to think about this up until probably 50, 60 years ago before birth control, it used to be at least here in the United States. If a man wanted to get laid, he actually had to make the ultimate commitment. He had to marry the person to have sex.  Repeat that, to take care of one another.  And this was before sex. And then everything changed after birth control. And certainly things began changing right around the 60s when the divorce rate took a sky rocking an increase because a lot of couples shouldn't have been married, okay? A lot of people got married that they shouldn't got married. But what happened is now in the last 50 years, the entry level to sex, the entry level to sex is almost non-existent. Basically a man could take a woman out for a couple drinks, a couple cocktails, even first date sex, second date sex, third date sex. This is happening frequently. And there's literally no trust built with one another. There's no agreement of monogamy. There's no agreement of exclusive dating. There's little or no trust built. There's actually little or no familiarity with the person. And this is happening habitually and partially this is skyrocketed because of these devices and these apps, these apps like this one and many others. It's so easy for men to get sex that they don't have to make any commitment going forward.  And I invite you to be empowered going forward in the dating process. So most of you know my rhetoric.  This is the outline to describe what a healthy, the beginning stages of a healthy, happy relationship to see if you're aligned with one another, it's the mechanics to build a relationship together.  Now one thing you could do to slow the process is you might have heard me say, men are the gas and women are the brakes. Men are the gas and women are the brakes. And you might want to suggest before you're physically intimate with a man that you both take an STD test, an STD test. This slows down the biological process of mating. It actually slows it down. And what you find is those men who are the love bombers, those men who are the players, they oftentimes don't wanna be bothered with taking an STD test. Certainly a person who's legitimately serious about relationship isn't gonna have a problem with it. And certainly there are men who are even in it for the short run that will take the test because there's a benefit to taking the test for them as well, that they know that they're clean. But at least it's a barrier, it's like a, at least it's a barrier to entry. Some barrier of entry, but we're going to offer something completely different. And I call this the dating vow, the dating vow. So I'm gonna put on my trusty glasses and I want you to see it right here.  And the vow sounds like this. Sounds like this.  And that vow is I, Jonathan or I, Penny or Jade or Michelle, whatever is listed here. I, Jonathan, agree to explore the process of getting to know you with the intent to declare something serious in the next three to six months. Okay, that's the first vow.  An agreement of monogamy. Number three, I, Jonathan, agree to not actively seek to meet or date others while we're in this process of getting to know each other, which includes I will take down my dating profile. I'm gonna repeat all these again. I, Jonathan, agree to speak up if this isn't working for me versus pulling back, ghosting or disappearing. And by the way, you're both saying this to each other. And lastly, I, Jonathan, agree to invest regular time in the process of getting you to know you, which looks like this. We're gonna spend three or four days and nights a week together doing shared activities, hobbies, mutual interests, spending time with family and friends, traveling together, teamwork building skills, both in our personal and professional life that leads to either moving in together or getting married. That is my vow. So the vow, again, I'm gonna repeat this. I agree to explore the process of getting to know you with the intent to declare something serious. I agree to be monogamous sexually while we're having regular sex together. I agree to not actively seek to meet or date others while we're in the process of getting to know each other. I agree to speak up if this isn't working for me versus pulling back, ghosting or disappearing. And I vow to agree to invest regular time in the process of getting to know you, which looks like blank. So here's the thing, ladies, 90% of men will bail on this because there are thousands of women who will have sex with them without any commitment or agreement whatsoever. And if all women band together tonight, today, going forward, and if they cut off sex, this would change men forever in how they treat and do sex. But in the meantime, until that ever happens, which you most likely won't because there's so many women who are willing to have sex, they're willing to give them milk for free without the guy buying the cow, I offer you this suggestion, the dating vow. Are you with me? Are you willing to do the dating vow going forward? I'm here to say band together, ladies, make this request.  But if, and by the way, I will say this, sex is part of the decision-making process to be in a serious relationship. And let me be, let me make this clear. I know many of you like the idea of waiting for marriage. That could be a recipe for disaster.  Let me just say this. I'm not here to wait for sex. I'm just here to say before you have regular sex together, make a vow with one another. The guys, by the way, since 80% of men are users or dysfunctional or spenders, you're gonna eliminate a lot of the wrong guys. But guess what? A guy steps up, you have a greater chance of relationship success. And while this is gonna turn off a lot of guys, I'm here to say put your chastity belt on. Because wouldn't you want your daughters to do the same thing? And if there are any men watching, wouldn't you want your daughters to do the same thing? Or would you want people just to have cavalierly have sex? Because let me just tell you this. This cavalier casual dating process is an emotional clusterfuck. It's an emotionally, it is emotionally draining. We weren't designed to have so many partners over and over and over and over and over again. I'm not even partners, experiences I should say. We weren't designed for this. So I'm here to offer a different way of looking at things. I'll tell you, my clients are experiencing, I'm getting phone call each week from clients who work with me telling me about amazing relationships they're in because they're doing the work, both in their own individual life and they're standing up in their empowerment. And I'm here to yell at my top of my lungs to encourage you all to do the same. Are you with me? If you are, say, yes, Jonathan, I'm with you. All right, that's my rant really quickly on the dating vow and I hope it had value for you. And check out the links below to schedule a call with me or purchase the books I recommend as well. All right, time to get started with questions.


Hello and welcome. My name is Shannon Kemp and I'm the Chief Digital Manager of DataVercity. We would like to thank you for joining this DataVercity webinar, Three Steps to Achieving Data Intelligence, sponsored today by OneTrust. Just a couple of points to get us started. Due to the large number of people that attend these sessions, you will be muted during the webinar. For questions, we will be collecting them via the Q&A panel or if you'd like to tweet, we encourage you to share highlights or questions via Twitter using hashtag DataVercity. And if you'd like to chat with us or with each other, we certainly encourage you to do so. And to access and open the Q&A or the chat panel, you will find those icons in the bottom middle of your screen for those features. And just to note the Zoom chat defaults to send to just the hosts and panelists, but you may absolutely change that chat and network with everyone. And as always, we will send a follow-up email within two business days containing links to the slides and the recording of the session and any additional information requested throughout the webinar. Now, let me introduce to you our speaker for today, Nick Brandrith. Nick serves as a data governance evangelist at OneTrust. In his role, Nick advises companies throughout the data governance implementations to establish processes to support operations and align with their enterprise objectives, including better knowledge and insight of their data landscape, ensuring data meets compliance and policy requirements and enabling greater use of the data. Throughout his career, Nick has evangelized cutting-edge technologies and implemented modern solutions to resolve challenges more effectively. And his pursuit of innovation has helped establish the companies he worked for as leaders of their space. And with that, I will give the floor to Nick to get today's webinar started. Hello and welcome. Hi, thanks. Appreciate the time and I appreciate everybody jumping on today. I think maybe just start things off by saying happy holidays. Can't believe it's already December of 2021. You're sure did five by fast. Super excited about the content and the conversation that I'm going to share with you today. This is kind of real high level. Before we dig in from an agenda perspective really we're going to touch on three areas. The first step we're going to focus in on is really the data landscape. And it's just looking at data and the way organizations are leveraging data today. This is a topic that's very near and dear to my heart that I've been focused on for about five years or so now, where there are a lot of challenges that we see organizations bumping into, and many of them are ones that they're not even really looking at yet. From there, we'll move into what are some of the keys that organizations need to do to bridge that gap to build out data intelligence and to get themselves, I would say even on the journey to what I would say is true data intelligence in their organization. And then finally at the end we'll cap off a little bit with how one trust actually can help organizations solve some of these problems. So digging in I think just starting at the beginning data truly is now the competitive advantage that every organization is looking to share or to leverage in order to improve business function in order to improve brand loyalty in order to gain more customers and etc. And there's a couple I think key things that are coming out of this and that a the public. Even though we see, you know, breach after breach after breach and we've heard a lot about privacy regulations over the last few years. The public is wanting organizations to provide them with better services and because of that are willing to share data. I will touch on this a little bit in more brief in a little bit more here in a minute. And on the flip side of the coin you've seen organizations I think Apple is really a great example of this that right at the beginning took privacy and said hey we're going to actually take privacy and making the message around data privacy, a competitive Well, so there's a lot happening when it comes to data within an organization and the dynamic ask that the business has for data is quite diverse throughout the organization. The organizations and the business in general are asking to consume more and more data and they're wanting to consume this data, very simply to make data driven insight decisions to help the business operate in a better way. So I was maybe looking at how do I launch a new product in a specific geographic region or how do I get more predictability around my forecasting models. Personalization from a marketing perspective is is is massively huge and important. And all of us, regardless of our demographic have felt that change, whether you want to call it the Amazon effect or whatever it is, have felt that change over the last three or four years or so where being able to get the products that we want in front of us and deliver to our doorstep within a couple days by simply ordering them from a handheld device is becoming something that we're accustomed to and that we expect from the business businesses are trying to optimize processes as much as possible from a logistic standpoint from an internal operational standpoint. And of course that's it. There's that customer experience that comes along with that as well. So, when we do business with a particular company. And we want that, that kind of awesome level of customer service technology is really driving this and data is really helping organizations drive this, but with this dynamic ask for data comes the need for technologies and most CTOs and most organizations are going through a massive transformation right now where they're starting to leverage a lot of technologies that give them the ability to, to deliver this very strategic these very strategic initiatives to the business. And this in and of itself creates a problem. And I like to call this the modern day data problem. And if you think about all the massive innovation and awesome cool technology that's come out in the data space over the last decade or so in organizations ability to consume, transmit, analyze data has grown exponentially and thus the volume of data that an organization can leverage needs and collects has grown exponentially as well. Not only that, but you know data has moved from sitting in an on-prem Oracle database or a legacy say SMB file share or SharePoint sitting in on-prem data centers. Data has moved from there up into the cloud. And there's a combination of this happening within most organizations. Some are cloud native, but most organizations have a little bit of this dynamic going on where I'm moving data from Oracle up into AWS or up into Azure. I'm moving into unstructured data. That's out in the cloud. I'm starting to leverage unstructured data sources out in the cloud. Maybe I'm having IoT devices stream data into things like S3 buckets. And on top of all that, we're leveraging technologies. Salesforce has been around for a long time. Many organizations are utilizing that or some type of SaaS based CRM. Many organizations are leveraging things like Workday, the SaaS based HR type of systems. And then you have kind of the King of the Hill when it comes to this modern day data problem in that being these large data repositories or data warehouses and really kind of data lakes, if you will. You saw yesterday, just a day before Snowflake came out with very, very positive earnings. And that's just a testament to how much technology like that is being adopted out in those environments. So not only are organizations adopting things like Snowflake, they're adopting things like Databricks or GCP, BigQuery sitting in GCP, and they're moving data out to those environments in mass volume, and they're sharing data back and forth with business partners. And this starts to create a bit of a problem for organizations in that, you know, being able to rely on understanding your data becomes extremely difficult when you have all of these dynamics associated with massive volumes of data, a wide variety of data in this velocity of data that we see in the environment. And the whole purpose behind all this going back to that first slide I talked about is to give the business access to the data to make data driven insights. However, there's a lot of risks associated with it and I'll touch on this a little bit more in depth here. But one of the big risks that we see right away is that the definition of what is sensitive data now, sensitive personal information, has changed and evolved. We've moved away from those NIST PII standards where we're looking at something like a first name or a last name or a credit card number which we can do lookups or lunch checks and things like that to try and find. It's moved into data that could potentially infer behavior and whatnot. We'll touch more on this in more depth here in a minute. But looking at that complexity and that evolving data risk that's happening, if you think back to 2016 in Cambridge Analytica and really kind of what happened out of that, the reality is that public sentiment has changed and has dynamically shifted where, you know, we do want to give organizations our data to use in a way that's positive and produces a meaningful impact to us. However, there is an expectation from the public that the organization is treating that data with the appropriate fiduciary responsibility that they need to be treating that data with and that they're not either A, misusing that data in some way or another or B, making some type of bias based decision about us because of the type of data that they're using and the decision making process that they're using it for. On top of that, if you think back, you know, a good 10 years ago or so, you know, hacktivism was pretty predominant, you heard it in the news a lot. You would see hacktivists, you know, defacing websites, you'd see hacktivists, DDoS and companies taking down their services and that type of thing. Hacktivism is still very real and very alive. And if you think about how can somebody truly impact a business they're targeting from a hacktivist perspective, it's all around the data. If I can breach a company and post data online, you know, in the public view, and there is data in that data set that is outside of what their privacy policy statement says that companies in a lot of trouble. If I poison data in a data set where I'm having analytics done around this data, I'm potentially causing a lot of problems to that algorithm and basically all of that work has to get thrown out and start over. What ends up happening with organizations when we start looking at these risks, data regulatory risks, cyber risks, other types of regulatory risks, when we start looking at this challenge, it really starts to create a business problem.  You see this very frequently, especially when you know we're talking with people that are deploying things like snowflake where we've moved data out to these big data lake house platforms, and we're trying to enable access but the business is reticent on the the the risk based part of the reticent on giving that access to the data, because they're not really sure what's there and they don't want to over expose the business to risk. What organizations need to do is to be able to find that balance, where they can move from this risk type of posture to a more risk aware posture that enables the business to drive value from the data, and to be more agile in in their usage of that data. And that's really you know data intelligence really is built from this kind of concept of unifying disciplines across the organizations in a very unified governance strategies so that they can create this balance. So let's take a look at some of these keys to bridging that gap, how do we move from that that that that in balance to that that balance teeter totter. And these are really kind of some initial steps that organizations have to take, and have to make sure that they're nailing in order to get to that point where they want to drive what they view as data intelligence, you know I want to be able to use the best quality data, I want to be able to use it more effectively. You know, how I'm making business decisions, and all these types of things that really starts with these three keys and that these are really advantages that organizations can get in their data governance strategy and programs, by just understanding these three principles and putting them into practice. The first one we see is really truly knowing your data, and I'll speak into this in a bit more detail here in a second. The second one is understanding that data holistically, not just what data do I have but what data do I have what business purpose do I have for processing this data. And what does this data mean to the business it's interesting because in I was on three different conversations yesterday with various different organizations in each one of them said different parts of the business unit have different definitions for what is data and how do I identify. So being able to understand that data holistically across the organization is extremely critical, and then finally unifying tools and processes. Basically, what we've known as governance and privacy and security. For the last, you know, 15 years or so now has been very desiloed, and there's a need to unify those tools and processes. It's truly knowing your data and kind of how this fits into the overall strategy that organizations need to take. So if you think about the way most organizations are going around trying to understand their data now, they're typically doing it in a couple of different manners they're either a relying on legacy type technologies, which don't account for going back to that second time show, going back to, you know, the volume the variety and the velocity and the big data problem that they're dealing with now. They're either trying to do it with those types of technologies, or they're still leveraging metadata and doing metadata scanning. And the reality is, is that metadata scanning cannot solve this problem effectively for organizations, organizations need to use technology built on the same types of big data computing concepts, leveraging things like machine learning to do a deeper data discovery across structured data sources across unstructured data sources, whether on-prem or in the cloud to do this in semi-structured types of data sources as well as that's where a lot of data is starting to move towards. And it needs to go broader than that PII definition. Whether that's looking at product data that might exist within the organization, whether that's looking at behavioral related data or data that can infer religion and I've got a really awesome example for you that I'll show you next that digs into this and kind of some of how this is really problematic for And then, you know, a company data if you think about, you know, you're a company that's growing by M&A, typically those projects have some type of code name or something like that on it. Do I have a document that is non-public material information and could potentially expose some information to somebody that shouldn't have access to it in a source that's in the clear, you know, sitting on an S3 bucket sitting in one drive somewhere that type of thing. So going to why this whole concept of going deeper than metadata is so critical. Let me give you a really quick example here. Freeform text fields in open text boxes are the being of solving this problem right there. So it's a massive issue. They're needed, but they create massive issues. The example that you see here from this is a Salesforce example is for a customer of a wealth management advisor. And if you think about like what a wealth management advisor does, you know, they help you plan for life's events, they help you plan financially for goals that you're trying to accomplish in the future. They know tax information they know who you're donating money to these types of things.  And what you have happening here is in this description field, where if I'm just relying on the metadata, I do not know this data is here. I'm a financial services institution that has health related data, it's got behavioral related data, it's got data that infers sexual preference and it's got data that infers political affiliation and religion. And if I'm moving this data around and moving into an area where maybe I'm trying to make decisions on how else I can create better products for this particular customer or how I can maybe make a loaning lending decision or something about this particular customer, I potentially introducing I am introducing bias into that so it becomes extremely problematic if we're solely relying on metadata. And if we're not leveraging machine learning and these types of technologies that can help us out with these trickier, more complex pieces of data. And that kind of moves us into very nicely into the second key. And that is understanding the data holistically. And if you think about data across the board data can mean various different things to an organization based on a regulation, based on how that attribute is based on that attribute together. And one of the key things that every organization needs to do is to be able to accurately classify data for the business as a whole, but also from a regulatory science in a security standpoint, a great example that I like to use on this one of my favorite customer types that I absolutely love talking to about this problem, and about solving this problem or clinical research institutes, because what they are is so beneficial to the greater community as a whole. It's truly an awesome thing. And they are leveraging data, they're sharing data collectively between various different research parties to try and solve health problems to try and solve the lives of people. However, personal health data is governed under many different ways. And if you think about just the difference between health related data and mental health related data, mental health related data needs to be treated a specific way. So having the ability to go in and accurately classify tag category, categorize this type of data becomes extremely critical, so that an organization can go out and truly understand what data do I have. Where is it. What business purpose do I have for processing that data. Do I have data that breaks the business purpose where I don't have a business purpose for processing it. Where is it that's potentially breaking my privacy policy have a privacy policy that says, I'm only collecting certain amounts of data for certain consumers, do I have data that's living outside of that outside of that balance. And then I think finally, the third, the third pillar here is unifying tools and processes. And this is where we see a lot of organizations have, you know, not only multiple different technologies out in their environments, but they have multiple stakeholders that each own these various different solutions and are operating kind of autonomously sometimes maybe there's cross function happening, but they're still running very autonomous, autonomously. And the reality is, is that governance can't be done in the silo anymore. You know, there, there, there's the need for organizations to be able to go out and operationalize and understand privacy, and how their organization is handling things like am I doing privacy impact analysis. How can I automate that am I living in Excel spreadsheets anymore. How am I building out my records are processing activity. How am I executing on a consumer rights request if I'm an organization that's getting a lot of consumer rights requests from a security perspective, you know, we've got risk management out there, along with all of our other controls that we're leveraging maybe to help us data like a, like an encryption or a masking type technology, we're leveraging other types of technologies out there and we put policies in place that say, you know, hey certain types of data shouldn't be retained for a certain period of time. And, and certain types of data shouldn't be in certain assets out in the environment where there's more access and exposure to that data. And then of course you've got that kind of data catalog and that traditional metadata management perspective, you've got the data stewards out there that are looking for the best data in and stewarding the data within the organization so the organization has good quality data to understand and understand where that data is at, and where everything resides. But if I'm trying to even just looking at CPR a is a great example of this. If I'm trying to understand, how do I go out and solve these very complex privacy problems like understanding how I'm processing new data or I have a new process for data, while being able to give access to that data and being able to understand where the data is at, while being able to secure the data. While doing it all separately. It creates bureaucracy it slows down the process and giving access to the data, and you know enabling that agile use of the data to the organization. But it also creates a lot of gaps in that, you know, the organization doesn't know if they have all their ducks in the road, so to speak. So really what needs to be done and if you think about it. Privacy security governance are all part of the same continuum, and these this these disciplines can't really be happening in silos anymore in a technology the technology can't be happening in silos anymore either. It all needs to be part of the same continuum, both from a business alignment, as well as from a technology alignment and an automation perspective. What is an organization the ability to understand what data do I have where it's at what business purpose to have a processing it. And what risks does that data bring to the organization. By mitigating those risks in terms of policies I've got encryption policies in place maybe I've got retention policies in place, and even more effectively, being able to peer or even more important being able to empirically understand that those policies and processes and tools that I have in place to protect the data and to minimize the risk to the organization from that data are effective. In the great example on that that clearly illustrates most organizations are struggling with the capability of doing this is that that use case of being able to enable access to things like snowflake and these big data link houses where I pumped a bunch of data, but I'm not interested on giving access to that data because I don't really empirically understand the data, and I don't know if it's breaking some of these core data protection policies that I have in place. Let me give you a really good example of, of why this is so important and, and, and kind of where all this ties in together. So let's look for at processing data for a new business purpose. So the business wants to use customer data for a new purpose right that it wasn't initially collected for this becomes a couple of different issues. It's a policy it's a legal issue, but it's also a technology issue as well. So the first thing that needs to happen is the business needs to request a privacy impact analysis. As it is a new business purpose. One needs to be triggered, and it should be automated in that it's getting triggered. After that's checked. The Ropa the records of processing activity needs to be checked for a legal basis on the processing of that data. And depending on the legal basis, either a policies may need to get updated. It's not going to go into that processing because legitimate business purpose, or maybe you need to go out and get updated consent from a consumer you need to update the consent from a consumer, because of that new use of the data. So that once that PIA is approved, and all those updates have been made, then access can be given to the data. And I know that hey I'm not overexposing the organization to to too much risk by doing this. Number one, but number two, going back to that imbalance slide. One of the reasons why there's such an imbalance is not just because we're locking down the data maybe, but it's also because we've introduced, we've had to introduce so much process into the bringing access to that data into following through with these regulate regulatory requirements that we have to do that we haven't. And we haven't automated in any way at all. So we're automating this process under a unified tool set gives you the ability to go out and alleviate that drag that you're putting into that that part of the process in terms of giving exposure or access to the data. So just kind of wrapping up here, really important in terms of being able to establish that trust fabric, going back to that very first slide right organization or the consumer. And I'm one of them wants companies to leverage the data. I want to have better products put in front of me. I want to have better services put in front of me. I want to understand how I can make my time. I want to be more efficient. I want to spend less. All of these types of things I want my data to be leveraged in a way that is good for me, but I also need to trust that that company is in fact acting with the appropriate fiduciary responsibility in terms of the way that they're using data. It's not being misused. It's not being misshared where it could potentially be weaponized against me. It's not being overexposed potential cyber risk, all of these types of things in order to do that to establish that trust fabric with that consumer to drive data intelligence, you got to start at the key one principle, and first, know your data. What data do I have, and where is it. Then number two, understand the data holistically, what business purpose do I have for processing this data. Do I have business purpose, do I have data that I don't have a business purpose to process, and then finally, you know unifying those principles and processes out across the organization. So, being able to answer those questions around what risk does this data bring to the business. What new risk am I introducing to the business for by introducing new data or introducing a new business purpose for processing that data, what policies do I have in place to protect that data to retention policies on optimization policies. I've got my privacy policy that says, this is the type of data I collect on the consumer, and are those effective. You know, can I validate the effectiveness of those controls, do I know that I don't have restricted data sitting in the clear in S3 buckets or in my big data lake house platform where I do want to enable more access to the data. So, if I have data breaking retention policies, do I know what it means if I need to process data for a new business purpose, and can I move from a posture of being risk adverse in a drag in the organization in terms of being able to enable the use of data to more of a posture of risk awareness and a business enabler, which is really what data intelligence should be to the organization. And there we go zoom, and now I'm just going to wrap up really quickly with how one trust helps out from this perspective and I think everybody for their their time today. One trust is the fastest growing software company in history, and there's a big reason for this, and that is that really what we've gone out and done is pioneered this space called trust. And it's very evident that the market has taken notice of it, and that what we're doing is really, really resonating with with the marketplace as a whole, we're growing extremely fast. We're very well funded. We have 10s of 1000s of customers around the world, and we're a very innovative organization from a technology perspective. And what we've done is build what we call a trust platform. And this trust platform enables organizations to act and prove they're acting in an area of trust, both to internal stakeholders which is really critical. And, you know, key executives, the board, which is always asking questions every time there's a new headline, as well as the employees themselves, you know, employees want to know they work for a good company. And with CPR a and the changes to that employees are also now in scope for, for that that California privacy initiative, as well as external stakeholders right so us, the consumers, the public, the street. Anybody that that brand loyalty and the meaning, the meaningfulness of that brand is important to trust becomes an essential element that they have to a act in the air of and be proved. And what this platform does is gives organizations the ability to handle things like third party risk management, environmental social and governance is something that's becoming very, very, very much a hot topic with organizations doing with my carbon footprint and these types of things. How do I manage consent and preferences across the organization. And of course what really was a tip of the spear for us in this is operationalizing out privacy, as well as how do I build out the actual real source of truth catalog. How do I automatically build out a data dictionary created source of truth that I can both manage data risk to, but also enable access to the best quality data to solve a particular problem, or to answer a particular question for an organization. And it's all kind of hinges on our data discovery technology as well. This is all built on a single code base so it can interact well together, which gives us the ability to have, do that single siloed across more organization. And from a governance perspective data intelligence what we really deliver from that perspective is giving you the ability to automate out a lot of your privacy program but also be able to deliver on a lot of the key kind of governance initiatives that you're trying to do, whether that's enabling use of the data or mitigating risk of risk to the data. And it all starts with scanning and enriching data that's the actual data itself, we'll go out and we'll scan the actual data in your environment, we can tag that data and generate metadata. That metadata is what we then use to automatically build out the data dictionary, apply the various different terminologies to create the data inventories and generate that metadata catalog for you of all of that data that you have out in the environment. And from there you're able to apply the business semantics that you need to apply across the various different parts of the organization. So really being able to help you nail down that classification and understanding what that means to various different parts of the business. And then finally being able to better govern that data right so understanding the risk from a regulatory perspective, and not just helping you implement policy, but helping you be able to validate that those policies are effective which is really really really critical. Am I able to able to understand if I've got data sitting out in the clear that should be encrypted, am I breaking a retention policy per se as well. I mean what this does is it helps us create a knowledge graph based upon this by leveraging a lot of these big, same big data computing to technologies and concepts, we build out a knowledge graph that gives organizations, the flexibility and the speed they do that search for the data gives them the ability to do data policy enforcement. I found data that breaks your attention policy, initiate action to remediate it, whether that's with other tools I have in the environment or doing it yourself with native capabilities and existing technologies, which really helps you manage that risk to the data. And then the best for reporting an analytics around that that gives you the ability to look at trends that gives you the ability to go out and understand, you know, what is my data footprint look like, do I have data drift do I have data out in parts of the organization that I shouldn't have and then finally, being able to as a natural byproduct of doing that, being able to help you execute and automate out that privacy rights request which greatly reduces the resource impact from not only a people perspective, but also from a from a asset a data asset perspective as well. And with that Shannon that wraps up my content for today. Nick thank you so much for this great presentation and thanks to one trust is always for sponsoring another great webinar. I just to answer the most common last questions here just a reminder. I will send a follow up email by end of day Monday for this webinar with links to the slides and the recording along with anything else requested. Thank you for your questions for Nick feel free to spend them in the Q&A portion of your screen. I'm going to dive into one here that came in early so Nick with all these data sources and potential threats where do you suggest one starts identify and addressing risk. Wow, that's a good loaded question. I'm kind of from a best practice perspective that I've seen over, you know the course of last five years or so and just working with organizations is prioritization. So, you know, we know we have to go out and, and look at a lot of different sources that I have in my environment because I definitely have these legacy SMB file share sitting on prem that have legacy data in it we know it, we just don't know it empirically.  So they become very problematic. But really what we say is, and see as being effective is prioritize those data sources, look at your data sources where, you know, you're trying to enable a lot of access to the data quickly like your data lake houses. What are your most critical applications where you know you have a lot of sensitive personal information. And structured sources sometimes people will get a very false sense of security about it, because they're, oh, we're already scanning it, but going back to my open text field, open text box example there. It is very, very frequent that you will find values and some of those columns that you're not expecting to find it in. So go to those kind of core source sources first, and understand that understand your data there. You know where it is specifically in those sources. And then, I think the important question that organizations have to ask themselves when they're solving a problem this problem without getting stuck in too much of an analysis process around it is. That's why it's important to go to those high priority sources first is, what am I going to do. If I find breaks in certain types of policy to the data. So we have every organization has some type of data protection policy in place. What am I going to do if we find breaks to that. What is that remediation workflow look like. And then once you figure that out, being able to iterate that out it's a very agile approach to being able to, to roll that continuously out into other parts of the organization, because much more effective. So, can one trust conduct the identification of personal health records to use for analytics, ensuring that re identification is not possible exposure. Yeah. Yeah, can you speak to what one trust does for that. Yeah, I love this question. Actually, so if you think about it, I think the famous one because we're going to a lot of organizations have gone through some type of student anonymization process in many cases with their with their data. And I think the famous one there was like a US census and Carnegie Mellon study done years ago. The famous one example is age gender zip. Do you have those three classifiers together, your ability to re identify someone is like 87%. You can like re identify 87% or something like that of the US population using just those three identifiers. When you think health data, especially if you think of things like rare disease codes. So let's say, let's say we're doing analytics around a rare disease, a rare eye disease, for example, this is actually a real world example, rare eye disease. If I all the, and then you've got zip code, right zip codes public information who cares about zip code. But if all of a sudden I've got zip code and rare a rare disease code together, my ability to re identify that person is is really, really high. So what we can do is go out and use a lot of like contextual awareness to look for those types of identifiers together classifiers we call them together. And if we find that we flag it. And if that's sitting in something like say a snowflake or a different type of technology where we can leverage the native mechanism within that technology, we can initiate masking of that that attribute that shouldn't be in there that you say shouldn't be So the same thing applies from, from like a HIPAA record perspective, per se so if you if we're if there's like certain identifiers that are in the clear that's making a record re identifiable. You can have a policy in place that enables us, we would catch it, we can flag it say hey this is XYZ related personal health record. And it should be following this particular this particular type of, of policy, go out and fix it, would be able to catch it, not only, but we'd also be able to give you the intelligence as to what policy it's breaking and what the remediation and if we have the mechanism to do it we can automate some of that remediation. I love that question. Great question. So, Nick, does one trust help identify data rot to reduce regulatory compliance security concerns or issues. So by data rot. I'm assuming I mean bad data obsolete data that type of thing and that's, that's like right down the, like the alley of one of the main use cases that we always see is going back to. I don't know why I pick on these on premise and be file shares but a lot of organizations still have these legacy on print file shares, or they've got legacy SharePoint sitting on prem and they're migrating it up to the cloud. Why would you just migrate all that data to the cloud. If you know you've got probably some problematic hotspots of data within within that that source, being able to look at that data and say hey, you know we've got data that's older than seven years breaks retention policy that shouldn't even get migrated, or maybe I already have data, my out in the cloud and I'm moving to GCP, and I'm moving this data into big query, being able to understand what that data is in that source. Before it's moved out into other sources becomes a very, you know, a very hot topic so being able to, again, just going back to kind of the basic fundamental understanding my data so I'm discovering and identifying that data that's in those particular sources. And I understand hey okay GLBA maybe this is GLB GLBA related data so I do need to keep it even if it's a right right to be deleted. For example, for CPR or CCPA, being able to identify that understand that we help handle all those, those types of concerns. And then, I think, more than anything, it's, especially having spent so many years in information security, it's understanding that data that I have out in the environment and am I, am I protecting the right sources in the right way to solve those types of problems we give visibility into all of those types of issues, and can help automate a lot of the remediation around it as well. But well if you have any additional questions for Nick I'll give you a minute here to submit anything. Oh, here we go. What is one trust typical data governance project lifecycle. Sure. This is an interesting question that loaded also. And that is that. I mean, I just I have a I have an itel related background and you know a typical deployment gets up and running fairly quickly you know going back to that example that I gave to the first question and you know you can set up a a you know scans and that type of thing on your priority data sources build out that part of your program understand what I'm going to do with that data and all of those types of things typically organizations if they're very organized can start knocking those things out in in six to nine to 12 weeks for that first core group. Right. And then from there being able to, and while you're doing that, being able to apply policy to it, being able to understand quality of the data, being able to understand a lot of these types of things and leveraging that there's two things that happen that are really, really, really critical with that step. The first one is, you're creating kind of a blueprint that helps you take this that agile type of approach to the rest of your deployment. And I would say this is probably even more important is one of the keys that I had two people tell me this years ago. And it's very, very true. One of the keys that I see in successful data governance programs is while they are very strategic in nature. They take quick tactical wins in order to show quick value, get quicker buy in from the rest of the business to show that growth for the rest of the business. And in that approach that we take from a deployment perspective that first, you know, iterative approach helps get that tactical win really, really, really quickly. And that depends on the sources that you're doing what types of policies you're putting in place but you know six to 12 weeks from that beginning. Now, project lifecycle, that's the, the, I think the interesting part of that. I would say that a governance and just take the one trust out of it but I would say that a data governance project lifecycle is continuous, and it's continuous because organizations want to continuously improve. They're continuously using data from a different perspective. They're evolving their technologies, they're leveraging different types of technologies, which means their policies are changing. But the, the, I think the core key important factor is that once you have that foundation layer with one trust established, that's helping you operationalize and automate our privacy, that's helping you from a governance perspective as well. That's doing all those types of things that kind of continuous improvement becomes a lot easier and a lot faster, because you've already created a baseline that you're controlling drift against. And y'all are, oh, we had a follow up to that. Oh, just a thanks. That was a great, great answer to the question. Any, any if y'all give you a minute to sign in any, add any additional questions there anything, Nick, you want to add to any of that while we give everyone a moment. No, just thank you again for everybody. The attendance today I really appreciate the opportunity to speak with each and every one of you. We have a lot of awesome resources about thought leadership and technology resources as well as well that are available on our website would just request that you reach out to us and take a look at those. And again, I wish each and every one of you the best of holidays and a great December. Nick, thank you so much and again thanks to one trust as always for sponsoring today's webinar and providing another great, great webinar session and congratulations to the growth that y'all are having that's just incredible. So, and thanks all the attendees for being engaged in everything we do. Again, our reminder I will send a follow up email by end of day Monday with links to slides and links to the recording for this webinar. And let me just echo Nick's sentiments and say happy holidays and hope y'all have a great day. Thanks everybody.


Hello. Sorry, I'm going to hold up your lunch in a little while. I'm just going to try to get through this as quick as possible. My name is Esther and I am part of the DotWorks team, and I'm an experienced designer. I'm actually the only one on this in this team. So we are going to present an app we call Remind Me, and this was our hackathon entry. So before I present our app, we're going to go through a little bit about like what we really discovered about what it means to be part of the civil generation in Singapore. So just a show of hands, how many here are actually under the age of 65? And how many of you actually thought about what would happen to you when you reach 65? Not a whole lot. So let's just get a reality check of what it will mean for you. So as we all know, Singapore is aging very rapidly and nearly one in three people in Singapore will require some form of elder care by 2030, which means it will affect the core group of people here in this room. And a lot of people nowadays, it's a two parents are working, they have kids, they work late, they can't care for the elderly parents. So they have a maid sometimes to help keep an eye, but sometimes they can't afford a maid. They can't afford to put their parents in nursing homes. So what are they going to do? And what are the other alternatives out there to help them care for the aging parents? So we kind of dig a little bit of digging and we found this Singtel has a live care app, which actually is a monitoring app. But if you are an elderly parent, how do you feel like it?  It's quite intrusive and I wouldn't feel very secure about having my privacy being so invaded. You see like no activity since three hours, 18 minutes. You kind of being tracked like a device. And also there's another statistic that says more seniors are living alone. And the number of seniors who live alone has tripled in the last 15 years. So it becomes kind of hard for us who want to care for our grandparents or parents if we don't live with them. So how do we then communicate with them or show that we really care for them? Because we don't want to feel like we are showing too much care or calling them up, bugging them and they feel like you're invading my privacy. Like I can do all this task by myself, like why are you offering me so much help to do little things? Like just I can go to the doctor myself, like why do you need to hold my hand and go there? Like sometimes they might feel like it's a liability. They're feeling like a liability. They feel like a burden to their own kids who have to worry about caring for them. And hence some people actually feel like they want to move out because they want personal space and they want independence and they don't want to keep fighting with their children about how to care for them. So it's not true that seniors are not tech savvy. In fact, the studies have been showing that their use of tech and internet among seniors are on the rise. And a lot of people in Singapore own smartphones. So senior people can use smartphones, they can use the internet. But how do we then help them with their daily lives and help them achieve the level of independence they desire while still keeping in touch with their children and grandchildren in the way that they would like? Because I think it was a year back at a robotics hackathon that there was a senior doctor and she made a comment that we shouldn't just go out and make apps just because it's cool and fun. Because the elderly, they require a different level of like usage. And what they really want is to maintain human interaction. So this was actually an article published in the Straits Times where seniors actually get on to the internet, get involved in a lot of apps that young people use nowadays like Facebook and whatnot to keep in touch with their children and their grandchildren because they feel like that's the only way that they can really connect with the generation that is really keen on using tech nowadays. And we also came across that a lot of apps that are sort of designed with the elderly in mind, if you actually do an app search for elderly in the Apple Store, you come up with a lot of apps that are really geared towards caregivers. There are a lot of apps that actually help the elderly with their lives and living independent lives. They help their caregivers care for the elderly folks. So it's not really helping them live the kind of life that they want to. So what we want to do is explore an open two-way communication model that allows seniors to live the independent life that they want to but still have that communication open where if I need help, I'll ask for it but if I don't want help, please don't bother me. And we also give families and caregivers the reassurance that they can keep in touch with their parents and they're not really being too intrusive in their lives. They can let their parents live their lives the way they want to, go out with their friends, do what they want and not giving an eye on them 24-7. So our app will allow seniors to independently manage their lives the way they want to while letting their loved ones be in the know of their activities without being too intrusive. We hope that it would increase more meaningful communication with their close circle of family and friends because as seniors, your circle of friends grows smaller and smaller with each year. So this is our prototype. So it's kind of modeled after a reminder, like a diary, like a journal where I can set my own reminders, I can receive reminders from other people. It can be interactive. It doesn't need to be very static. I can ask questions like, hey, do you want to go for lunch? Hey, mom, your show is on at four. And it's also very simple for people to use where it's very visual. We try to make it as one click as possible. And simply to set reminders for like, oh, I need to go to the doctor. Let's go have lunch. I want to let my son know that he needs to accompany me to this doctor's visit, for instance. So it gives them the luxury of feeling that they are in control of their lives without needing someone else to manage their own lives. So this is where his son gets a notification and this is her timeline. And we kind of design it in such a way that your circle of friends are just very close. It's not like Facebook where I can go around and add random people. You have to make sure that people won't accept your invite before you can include them in your circle. So it's just a very tight-knit community that I'm pretty sure elderly folks appreciate because they don't want to just have too many friends. They don't know a whole lot of people at that age anymore. So our prototype is due to limited time to hackathon. It's actually just a very bare amount of features that we have right now. So some of the features are like they're allowed to manage their own schedule without much help from people. But there's also a collaboration model where I can send you reminders. You can send me reminders and we can all see that on a shared schedule. And let's say that if I created something, I marked something as done or actually missed marking something as done. People who have been shared will get a notification saying that, hey, mom missed her medication at 10 o'clock. Then it's up to the kids whether or not they want to follow up with their parents or just be rest assured that maybe they just forgot to check their Remind Me app. And hopefully it will let elderly feel like they have a better mode of being able to communicate with their family and friends without feeling like I need to always call them. So some future considerations we have to build upon this app would be to, let's say, have a one-click ability to alert emergency services like the police if they need it. And then maybe to create a deep link to other apps where, let's say if I set a reminder for a show, it would sync with my smart TV and it just magically turns on. I don't have to walk to the TV and press on or have to go find the remote and figure out how to operate the remote to create reminders to program or control IoT devices. So let's say I want to turn off all the lights in the house at 10 p.m. but I don't want to have to walk all over the house to turn it off. So we can program the app to do that. We can share memories with each other. So let's say you want to share memories with your friends and just put it on their timeline. And the last part, which is probably a ways away, but let's say that usage picks up. We can actually have machine learning to predict behaviors and ailments that might surface as our parents age due to the change in the usage pattern of the app. So let's say that my parents suddenly stops using the app and she has actually been a very frequent user. So why did she suddenly stop? Is she starting to develop dementia? What's going on? The family would sort of know in a subtle manner that, okay, maybe I need to follow up my parents and see what's going on with them. So that's the end of our presentation and I hope you enjoyed it. Thank you. Thank you, Esther.


Welcome to Street Smart Samurai. I'm Dana Abbott, and I will be your guide throughout this video series on Kenjitsu, how to wield a Japanese sword. Street Smart Samurai was created for those of you who want to learn the fundamentals of Kenjitsu and apply those learned techniques to everyday real life scenario.  And break sword fighting technique down to the bare bones, showing you how to train and fight in the shortest amount of time. In the same manner, it was taught in the Showa era by the Japanese military. Showa era, Japanese military, what's so beneficial about learning the sword in this day and age? It's all about focus and consistency. Learning the sword creates a very strong core, both mentally and physically. Plus, it increases your awareness of the surroundings while improving your timing, rhythm speed balance, but most of all, your demeanor. If you upload these ancient cutting patterns into your muscle memory, the sword will become an extension of your body and its byproducts, being able to fight and defend yourself with anything that is placed in your hand. Think about it, if someone picks up a stick, they might hold off an attacker. Use that same stick as a sword after learning all the prescribed training patterns. That person will be able to take out anything in the path and humble it. Anything that fills your hand as simple as a rolled up magazine, as common as a broomstick, can now become an aggressive tool of technique. And with practice, you will become proficient. No matter what school you have attended or what style you practiced, every system has a common link called Kihon, the basics. Therefore, whatever you do, Street Smart Samurai will work for you. Street Smart was made for those who want to learn how to wield a Japanese sword from beginning to advanced Kenjitsu, starting with the grip and then progressing to the various aspects of the sword and the fighting technique that is involved. All you have to do is observe the training materials in media, practice the prescribed tasks and techniques and then demonstrate those learned techniques with Street Smart Samurai. The sword is a tool, therefore grasped as a tool. In the same fashion, you would grasp an axe, a hammer, or even a butcher knife. Your hand fits better on the ridge of the handle. The knife is safer and offers more balance and leverage. Squeeze the handle firmly, not with a death grip, but more like you're riding with a pen. Here are a few easy to understand images on how to grip, grasp, and hold a sword. Did you know that using a riding utensil and using the sword have the same fundamental grip? That is why for centuries, many people have said a pen mightier than the sword. I want you to look at how to hold a pen. At the very beginning, when you first held one in your hand, you probably grabbed it like this and it was undoubtedly a crayon and you started drawing and writing. But over time and through school, you found out if you placed it in your hand a little differently, it just offered much more than grabbing it this way. You had all these different angles. You could write here, you could write there. You could adjust it in and that's how I want you to look at a sword's handle. You can't just grasp a sword's handle and think it's going to hit the object. You have to manipulate or articulate the tip of the sword through gripping the handle to the target. Another object I'd like you to take in consideration is a hammer. Everybody's used a hammer. Everybody understands how a hammer works. You put your hand on top of the handle, on top of the ridge and then you usually strike downward to drive a nail into wood, for example. The difficult part is if you take this basic concept of using the hammer and gripping the hammer and bring your hand over on the side, for example, or if you hold it in an incorrect manner, not only will you won't be able to hit the nail on the head, you might injure your hand or your wrist. The same physics are applied to handling and grasping a sword. Gripping a sword is not that difficult or challenging. The problem arises when you take something simple as the grip and make it more difficult than it is. Let's keep this very simple. Let me put the sword down on this table here so you can put it into a relation. I'll put it with the blade down and let go. You notice when I put it down with the blade down, let it go. It won't stay up. So what I'm going to do is I'm going to take the back of the blade and lay it on the table. It will stay in place. Now, watching my hands, you can see when I come down to grip the handle, my hands come on top of it, almost like I'm going to do a push-up on top of this. And the reason why I put it on the table is so you can see this. A lot of times when people pick up the sword and they hold it, they're going to hold it out here in this type of manner, which works well, not. I want you to look at it a little bit differently. I want you to bring the sword in and have your hands on top of this. So when you do swing down or at an angle, you're going to have the pressure going with gravity or vice versa when you cut up. Bringing it back on this table and turning the blade over now, I'm going to come in here, bring my hands up, and then bring them down just like this. My fingertips are touching the sides of the handle. Now as they get past the sides of the handle, now my fingertips are starting to grip around the bottom and my thumbs are coming up on top this way. You notice it isn't a grip like I'm going to grab it like this. It's more of a grip like holding a pin. So bring that down and make sure that you can give your grip the movement it needs to go from one technique to another. Let's take a closer look at the grip. When I grip the sword, I'm not really moving my hands all over the handle. I'm keeping them fairly well situated in the same place. And the reason why is if I start moving my fingers this way or this way, I'm going to telegraph and the grip on the sword won't be as secure as I want it. Therefore, when you see people moving their fingers around or lifting their hands up like this and creating air between the handle and your palm, it feels good. It creates more of a relaxed shoulders and relaxed posture. But as a general rule, you'll find out that the sword cannot get to the target area as well as it could. When you grip grasp and hold the handle correctly, the fight is halfway finished.