From this lecture we will start our discussion on neutron reflectometry. Till now we have discussed mesoscopic structure studies using neutrons at low Q range. I have gone through the experiment that you can do using long wavelength neutrons because you will be working at lower Q range or momentum transfer range. Another lake of this mesoscopic structure studies are thin film and multi layers where we will be using the technique of neutron reflectometry. This is an extremely important tool in hands of experiment place at present specially for magnetic thin films because since the discovery of giant magneto resistance a lot of work is getting done in the field of thin films and their magnetism interface coupling, interface magnetic movement, so on and so forth. All these experiments or characterizations can be done using neutron reflectometry. Neutron reflectometry and exo reflectometry are very close. They are close cousins as experiments, very similar and can be done on the same sample provided the densities allow. I will also be discussing exo reflectometry partly with you and we will show that exo reflectometry and neutron reflectometry can be used for understanding mesoscopic structure of thin films in terms of density, thickness, interface roughness, etc. Both of these can be used. But in addition, polarized neutron reflectometry can be used for same things but with a magnetic term in front. So magnetic density, magnetic layer thickness, etc. and also magnetic roughness. In the first part of my lectures, I will be discussing specular neutron and exo whenever required reflectometry. Of specular reflectometry something which I will take towards the end. So let me quickly tell you, specular reflectometry is something in which we use Snail's law where the angle of reflection just as we have learnt from optics in our school that angle of incidence is equal to angle of reflection that is known as specular. In case of off specular, we talk about diffuse reflection that means the angle of incidence theta i, theta i is possibly not equal to angle of reflection theta r. So in case of specular, theta i is equal to theta r and most of the time we will be discussing specular neutron reflectometry and then I will take example for off specular which is also interesting study when theta i is not equal to theta r. As an example I might tell you that reflection from a mirror reflection from a mirror that we see every day is specular. Reflection from a movie screen is off specular because a movie screen the image is seen from all angles so there is nothing like an angle of incidence and angle of reflection equality whereas in case of a mirror you can see the image only when you are at a position where you are satisfying angle of incidence equal to angle of reflection. So this is the broad difference between specular and off specular and I will be discussing initially the specular reflectometry. But before I get into the discussion proper I want to point out to you this small difference between experiments in the reactor hall and experiments in the guide halls. Please know that so far we have been discussing large q experiments large q large momentum transfer experiment. So we have a powder diffraction we have discussed powder powder diffraction diffraction we have discussed single crystal diffraction and magnetic diffraction and also also liquid and amorphous liquid and amorphous these are all liquid and amorphous spectrometry on the other side of the reactor block in Truba. So all these the q ranges are large large q ranges broadly I can categorize that experiments which you do inside the reactor hall are in the large q range so 4 pi by lambda sin theta so we use shorter lambda and for the guide hall we have reserved experiments which are done at low q so 4 pi by lambda sin theta small angle and longer wavelength why so because these guides that you see they transport neutrons through total external reflection just like a mirror and the guides preferably prefer cold neutrons or neutrons which have wavelength longer than typical thermal neutrons in the higher energy and that's why like this particular guide it has got a critical angle of critical wavelength of 2.2 angstrom and there's a guide on the other side which critical angle is 3 angstrom by critical angle I mean the transmission of the guide transmission of the guide it depends on lambda if it's a curved guide and one guide I can draw like this so this transmission goes up like this and this is 2.2 angstrom for one guide and 3 angstrom for other guide so it is better to do experiments using neutrons in this range using the guide halls so in general everywhere this partitioning you will find that long wavelength wavelength experiments are done at guide hall guide halls and short wavelength wavelength at reactor hall there are exceptions to this there are thermal guides it is always preferable to go to the guide hall because of very good signal to noise ratio in case of the reactor hall the signal to noise ratio is small because they have high noise whereas in case of a guide hall you have low noise low number of background neutrons and signal to noise ratio improves so it is preferable to do experiments in the guide hall in general but because guides transfer long wavelength neutrons comparably the low Q or long wavelength experiments are preferred to be set up in the guide hall with this much I will go back to reflectometry so this is the reflectometer in Dhruva but I will discuss other instruments also all over the world but what kind of studies we can do with them so let's come back to reflection reflection is a phenomena which is our daily experience I have just shown you some photographic image of reflection of trees in water now you can see from here to here as I travel one qualitative comment that I can make that the water surface is smooth here slightly less smooth here and rough here so I can talk about roughness in a qualitative term roughness of the surface so from the reflection I can make a qualitative comment about the surface that the surface is more rough or less rough and sometimes I can say it's a very bad surface maybe there is roughness not roughness but the surface may be wavy at macroscopic length scale so but these are all what I showed you at a qualitative scale but when we do neutron reflectometry different from optical reflections that is visible to the naked eye neutrons on x-rays can also be reflected because neutrons have a de Broglie wavelength lambda and x-rays are electromagnetic so both of these they are waves and reflection is a property of waves, refraction so they can be reflected, refracted but with certain constrictions I will come to so neutron and x-ray reflectometry both can determine structure for both neutron and x-rays categorically magnetic when you use neutron polarized neutron reflectometry information of thin films and interfaces at mesoscopic length scale so I will talk about a film which may be 100 angstrom thick and magnetic moment may be say I can say per 10 angstrom thickness roughness may be 1 to 10 angstrom so these are 25 parameters at a mesoscopic length scale but both these experiments are at near raising incidence and that's why it's difficult so before I get into that let me just quickly tell you that what is the difficulty we have seen that in case of small angle we use a very narrow beam and the sample is in transmission mode transmission mode whereas in case of x-ray and neutron reflectometry we have a thin film mostly on a substrate this is a thin film I'm exaggerating and I have to put it in a reflection mode in a narrow beam so the beam is narrow because the average angle with respect to the surface is of the order of 10s of arc minutes to maybe a degree and this beam can be as narrow as few arc minutes arc minutes so the instrument needs one narrow beam often much narrower than what we use in a sans instrument and alignment of the sample alignment of the sample that is very important alignment of the sample sample in the beam so these are the difficulties because when you make a narrow beam you cut down the intensity of neutrons but lesser number of neutrons and when you have such a narrow beam let me just show it like a line like this I need to align my sample in the beam I have to bring it in a beam at a certain angle so that I can see a reflected beam and the reflection angle itself also can be questioned we have means of answering that one is the angle of reflection and second is how to bring the sample in the beam because the sample is maybe 100 nanometer thick and it needs to be placed in the beam by moving the substrate so these are the challenges with respect to a neutron reflectometer interestingly historically I feel like sharing this with you because this is a major technique today what one could say about X-ray the neutron the discoverer of X-rays Ron J. in the first Nobel Laureate you look at his comment in 1895 the question has to reflection of the X-ray maybe regarded as settled by the experiments mentioned in the preceding paragraph in favor of the view that no noticeable regular reflection of the rays take place from any of the substances examined other experiments which I omit lead to the same conclusion so he said that the X-rays cannot be reflected this is December 28, 1895 this is the year when he I think that is the year when X-rays are discovered but this technique was rediscovered in 1954 and reestablished as a technique so for as neutron is concerned historically Fermi and Zinn in 1946 were the first to present neutron reflectometry measurements for finding out coherent nuclear scattering why it is so I will tell you coherent nuclear scattering it can be found out using neutron reflectometry and approximately a decade later the first report on X-ray reflectivity actually following the comment by Ron Jen later in 1954 we get the classic paper paper where surface studies of solid by total reflection of X-rays so X-rays can be reflected and this is a classic paper which is followed by almost entire thin field community those who attempt to do X-ray reflectometry so what Barrett says in 1954 analysis of the shape of the curve of reflected X-rays so basically the case how Ron Jen missed reflection because he didn't realize that the refractive index of X-rays is almost one I will complete briefly but if you can take care of the beam that has to be very very narrow and if you can take care of the angles that you can measure then it's a this paper says analysis of the shape of the curve of reflected X-rays intensity versus glancing angle in the region of total reflection provides a new method of studying certain structural properties of the mirror surface about to several hundred angstroms D using dispersion theory extended to treat number of stratified homogenous media is used as a basis of interpretation this classic paper not only provides with experimental results but also with the formalism that we used even today to analyze or fit X-ray and neutron reflectometry data obtained from our instruments so X-rays and neutrons they give us non-destructive tools for thin film characterization in as reflectometry so here as I mentioned earlier that the refractive index for X-rays and neutrons can be written as n equal to 1 minus delta so what is the value of the delta I will come to in later part but I want to point out to you that this delta value this delta is very very small so one is that n is marginally less than 1 for neutrons and X-rays and then what it means let me compare this with what I find in general optics you are familiar that let us say water water has a refractive index around 1.33 in case of optics we use the angle with respect to the normal to the interface between the two mediums if it is water it is air when light ray comes out from water to air it undergoes total internal reflection that means as I keep increasing this angle at some angle the refractive beam goes along the boundary and beyond that it reflects back inside the medium it cannot come out from water this is known as total internal reflection just as opposite to this if n is less than 1 then every medium the medium has a lesser refractive index compared to the vacuum or air we will consider air as vacuum or air in that case when the ray comes from vacuum inside the medium just the same thing happens in the opposite direction at the interface I am not going to draw it properly let me exaggerate it it undergoes a change in direction this and up to a certain angle as we go to larger angles that means if this angle is smaller this angle is larger then it undergoes total external reflection total external external reflection so because the refractive index is less than 1 I have total external reflection and let me point out right at the onset unlike optics which you studied in our school days in this case I will consider the angle with respect to the surface and not with respect to the normal so that means as I go from smaller angle with respect to the surface actually in case of optics this would have been 90 degrees here I am starting from the surface as I go up to a certain angle the beam gets totally reflected so this is total external reflection and beyond a certain angle it starts penetrating the medium beyond the critical angle what is known as critical angle critical angle and then the ray penetrates in the medium and the reflected intensity goes down intensity goes down so please be aware of this fact that I am measuring the angle with respect to the surface and because the refractive index N is less than 1 actually it is marginally less than 1 as I told you it is 1 minus delta where delta is around 10 to the power minus 5 for x-rays even lower for neutrons so this total external reflection takes place at a very very small angle up to an angle known as theta c which is very very small and the beam gets reflected and this is the principle of neutron guides I showed you photograph of neutron guides earlier and today also the neutron guides surface it is nickel coated nickel coated, nickel coated surface it reflects the beam and allows it to travel in vacuum we have to evacuate the nickel guides like you see light traveling in an optical fiber in that case it is through total internal reflection in neutron guides it is total external reflection now let us get back to the refractive index of x-rays so I will quickly try to give you how we derive the refractive index for x-rays so this is from our master's level course in plasma physics the refractive index is given by omega p is the plasma frequency and omega square is the frequency at which we are calculating the refractive index now in case of collection because x-rays x-rays interacts interact with charged cloud electron cloud to be precise I can write down this plasma frequency omega p square I am not deriving it I request you to accept it this is all 4 pi e square rho e by m e this is the plasma frequency and then I can write n equal to 1 minus 1 upon omega square omega p square equal to 4 pi e square rho e by m e so now h cross omega is equal to e which is omega equal to h nu I can find out omega to lambda because nu is 1 by lambda so hc by lambda this is equal to by changing omega to lambda I get the expression n equal to so it is n square so I get n equal to 1 minus lambda square by 2 pi e square by mc square rho e now this is because I wrote here n square n comes as to the power half it is to the power half assuming that this value is very small I can write down n equal to 1 minus half epsilon and that gives me n equal to 1 minus lambda square by 2 pi e square by mc square rho e now e square by mc square is known as re classical electron radius and is given by 2.818 femtometers so I can write finally n equal to 1 minus lambda square by 2 pi r rho e where re is the classical electron radius rho e is the rho e is the electron density so electron density is given by rho e for a atom let us say like nickel or for a single atom like cobalt or anything you know if z i is the i th atom charge number and n i is the number per unit volume then if I sum over all the atoms so it need not be 1 it can be many this is give rho e power electrons electrons power unit volume number of electrons so this is rho e if you remember a similar thing I discussed with respect to suns I discussed sl scattering length density we will come to something similar later so for this it is 1 minus lambda square by 2 pi rho e re this is the value of refractive index for x-rays so it depends on the electron density and the classical electron radius


Hello, YouTube. It is 432 p.m. We are firing up the blog for the first time today. It's been busy Question of the day going out on a limb here. Maybe a limb Where I'm sawing behind me taking a risk here a little bit question of the day Why do you watch this vlog this daily vlog? Why do you watch it? You know whether it's whether you come back every single day once a week once a month twice a year Whatever it is. I'm just curious. Why do you watch this vlog and be honest be honest? I really want to know It's gonna leave it there. I'm gonna leave it there. All right. I got the tie on I got to go film in tonight I get the boys dinner ready It's a leftover kind of night. It's a leftover kind of what are you getting by you're getting by So yesterday I did a long run very long run last long run of this training block But it means that I'm tired today and so am I working hard today? No, no, I am not I'll be I'll be frank with you I I'm still filming for you guys, but it's kind of that get through the type Vlog, you know what I mean just kind of get her done so we are traversing Denver right now heading to this filming location, but just know that I'm getting by just getting by just want to be just want to be transparent with you all All right, and thank you to all the new subscribers noticing a few of you guys coming on board Uh, I don't remember your names exactly, but I have seen a few pop up in the last uh 24 hours So thank you. Welcome if you're watching All right, let's get through this traffic Calling an audible I'm gonna go with one handheld during the race But instead of a 12 ounce I'm gonna go for an 18 ounce So I need to go buy it right now before I go filming. That's what I'm going to do heading home tired tired folks This was uh This was an interesting day on earth Quick as I traverse home across Denver I want to give a shout out to my buddy bud Bud has uh started his own vlog Um, I think it's mostly on facebook, but anyway, maybe it'll appear here on the youtube Basically, he's taking a leap of faith and that's what it's all about And little seeking beauty working hard loving each other has inspired him to start his own VLOG So anyway, bud tip of the hat to you Just know that it's a journey. It's definitely a marathon. It's not a sprint bud and I went to high school and bud Was the fastest dude on the track team? Uh, sorry. It got so dark. Hold on There we go. That's a little better bud was the fastest guy on the track team. He he he was amazing I mean he was he was he was so fast and I was not fast. I could run a long ways Like I did yesterday and he could run fast. So anyway, that's our little uh running Connection but bud tip of the cap tip of the cap keep going Okay, we're almost home So this is the shoe I'm gonna raise like Sonoma 50 in I'm gonna I'm gonna run in them maybe two or three times over the next 10 days just to break them in a little bit But I want them to be fresh cushiony responsive to my drive All right folks, that is it for today. Sick beauty work hard love each other And you will see you too


In the last video of section 10.5 on tangents, we're given a diagram and we're told that triangle ACE is isosceles and it circumscribes the circle. This word circumscribes might be new. All that means is that triangle ACE is on the outside of the circle and it creates these three points of tangency at B, D and F. It's the same thing as saying that the circle is inscribed in the triangle. Circumscribes is just the point of view from the outside shape. Regardless, it just means we're going to have these three points of tangency here that will help us set up the problem. Let's go ahead and set up the diagram with what we know because the triangle is isosceles, that means side AC is going to be equal to side CE and because we have the points of tangency, that just means that segment DE will be congruent to AB and then separately CD will be congruent to BC. We also know that we had that theorem that states if we have two segments that come from the same exterior point, such as FE and DE, I'll start at point E here and they are a tangent to a circle, which they are at these points, then those segments will be congruent to each other. That allows us to say that DE will be congruent to FE and then at the same time on the other side AB will be congruent to AF. It's important to note then that we have these four segments that are each going to have the same measure and then separately, these two little segments up here, CD and CB, will have the same measure as well. Let's finish up filling in what we know of the given information. We are told that CD equals 2 and so then of course BC will equal 2 as well. And then this last piece, FC equals 6 is the segment right here. And note that that's not the diameter of a circle. It actually goes from the base of the triangle all the way up to the top vertices, C. And because we know that point F is a point of tangency, we can go ahead and put that right angle symbol in and we can outline the triangle CFE. Anytime we have points of tangency, we should be looking for right angles that will create right triangles and that's what we did here. We're told that F, that segment FC equals 6. So that gives me the short side of my right triangle and now I'm going to fill in the missing information for the long side of the right triangle and the hypotenuse as well. I'm going to assign a value of X to segment FE for that missing piece and because FE is congruent to DE, that's why we put those congruency marks on there to help us remember that, we can assign a value of X to DE as well. Now I have values for all the pieces of my right triangle and because the hypotenuse is going to be 2 plus X, I'm just going to write that out to show the total value of that hypotenuse piece. Hypotenuse then is going to be the sum of those two pieces and now I have the short side, the long side, and the hypotenuse of a right triangle and I of course can use the Pythagorean theorem to set up my equation. Remember when we're setting up, I'm just going to switch that around to X plus 2. When we're setting that up and we're squaring a binomial, keep in mind that that means we want to expand it out and foil if that helps to expand it out like that. Please do so and then we're going to simplify. 6 squared is 36 plus X squared. When we foil, we get X squared plus 2 X plus 2 X equals 4. Combining like terms on each side, we're going to get X squared plus 4 X plus 4 on the right and notice we have the X squareds on both sides of the equation which are going to cancel out. We don't have a quadratic equation because those cancel out and now we're left with 4 X plus 4 equals 36 and we can go ahead and solve for X and we'll get 4 X equals 32 or X equals 8. We're not asked to solve for X here. We're asked to find AC in the perimeter of triangle A, C, E. So this is where we're going to use X equals 8 and fill in the missing values to answer the questions. If we want to find segment AC, we don't have any values over on this side for AC, but remember this is an isosceles triangle. So AC is the same thing as CE and we do know that CE is 2 plus X. So we're going to plug in the fact that X equals 8 and we get 10 over here and I'm just going to write this down over on the side that AC equals 10. That's one of the answers for the problem. And then the last piece is asking us to find the perimeter of the whole triangle and this is where if we know that this whole side is 10 and this whole side is 10, all we have to do is find the base of the triangle. The bottom piece, FE equals X and we know that X equals 8, so this piece equals 8 and then of course AF is congruent, so this piece equals 8 as well. And so the perimeter of the triangle, we're just going to add up those values of the sides. 10 plus 10 plus 8 plus 8. So P for the perimeter, 10 plus 10 plus 8 plus 8. That gives me 36 and I'll just put that up on top as well. The perimeter equals 36. So we're going to add up those values of the sides and we're just going to add up those values of the sides.


The horizontal directional crystallization method was used to grow Su-3 plus doped Al-203 YAG eutectics. The crystallization rate was varied from 1 to 7.5 mm slash H at a growth temperature of 1835 degrees Celsius. The microstructure of the eutectic was examined using scanning electron microscopy and x-ray microtomography. The intrinsic morphology of the eutectic consisted of stripe-like channels with a random distribution of Y3L5012 YAG and Al-203 SAFIRE phases. The ratio of these two phases was found to vary from 52.9 to 55.3% and 46.1 to 47.1%, respectively, depending on the growth rate of the crystallization. The luminescent properties of the eutectic demonstrated the dominant Su-3 plus luminescence in the garnet phase. Additionally, the luminescence of Su-3 plus ions in Al-203 was observed as well. The energy transfer processes between Su-3 plus ions in the Al-203 and YAG garnet phases were revealed. This article was authored by Anna Shokno, Tessiana Zarenko, Sandra Wikiwicks Lukasek, and others. We are article.tv, links in the description below.


Well, what's going on everyone Sam here late in sports cards. We're up in one box of 2022 Panini prism baseball for Steven H. So good luck. Here's Steven. See what we got in here for you, man It's both something good.  That'd be awesome Both are redemptions in this I believe wit is live Suzuki is live. I don't know about Kwan or Pena Think Pena has Pena has base in this for sure. I do not know opinion has autos So only Rookies and inserts will ship. No vet base. So I will be separating them out for you, man It's Colton Welker rookie right sorry, but we got two of 25 AJ Alexi. That's kind of cool. I'm like the blue silver That's awesome, man. Nice one there AJ Alexi first one for the Rangers love that the look at that man Then we've got another one behind it. That's gonna be Not numbered. Wait, is that not what it's supposed to look like? Because this is the first time I've seen these parallels I don't know what they're that's what they're supposed to look like But still pretty cool a couple of those multi-colored inserts and Gabriel Arias. Nice for the Guardians That's actually pretty sweet. You want a gold glove this year, I believe and Then in Austin, right? Championship stage I get must be a hot box. I've never seen that parallel I don't know if it's like misprinted or something, but it's gotta be it's gotta be that's gotta be a misprint Arias rookies Vado Silver Piedalanzo cuz yeah, look Tariq scoobal. Oh really Jeremy Pena a nice one there Heck yeah, dude. I guess it is the hot box. Nice, man. Jeremy Pena On the hot box rookie exclusive Kyle Moller on the red rookie. It's not a solid box so far. This is the hot box. Gotcha. Gotcha One or two. Okay, perfect. Perfect. Thank you Kyle. I was gonna say cuz I've never open I've never seen that parallel before So I guess I've no never open a hot box Guess I stink at Prison baseball. There's a Abrams fair child Deakman Jack Lopez as a trout base Domice killabroon. Yeah Alvarez. There is a Cooper Criswell We've got Giovanni Moran Silver Abrams, man, what a first three packs so far nice one there and Ozzy alleys Yeah, we're just we're just ripping hot boxes now Just nice man There's a Jackson Reets rookie Here cold burns. There's Jansen junk Poor hate Polanco. Check up the ground elimination Line green German Walsh that is number 90 out of 125 Tier two and tier three of the hot box parallels. Gotcha. Gotcha. Gotcha. Gotcha. I should say on the back of those Yes, tier three. So that's like tier three right there on the Tautis tier Tier nothing on this one, I guess still nice one though. It's a Jake burger rookie a Yellich and Jake burger And I apologize for not knowing that I legitimately have never opened a hot box of prism Baseball All right, we got Sebastian, you know, there's a Torkelson rookie Drew Ellis Thomas a pucky Christopher Criswell fearless straight Turner Corey Abbott Edward Cabrera on your rookie hot box parallels. There is a Louise Heal Maybe not all of them. There is a hobby by as lumbering again. Let me show you there was a Corey Abbott and Edward Cabrera Tier two on the Abbott and no tier on the all base and that one for the first one But all brew on trout. There's a miggy hot box Bryson stop nice one there No tier hot box parallel a Luke Williams silver rookie and a trout star gazing Even this has been a pretty solid box so far anyway, man Jose Siri bowman Kyle Tucker Jake Brents Joey Votto Jacob Robson, that's eight of 99 on the red wave Get a lot of cards coming your way for sure Steven Goldschmidt a Rosarina and blue al-tube glue. It's are not numbered in prism baseball and a Contreras. Yeah, it's been a strong box. It's right. Absolutely I Put somebody remind me to put football on after this game Siebold or after this break Nick Allen Machado Logan web patease Stay in glass Mike trout Chris Bassett and nice. Hey, that's a zoo key on the non-tier rookie Third really good rookie. We picked up right there Blue Jared Walsh and Eloy man has yeah, I'm not putting mask on I'm not I'm not a big mascot guy. I'm nothing against the sport. I'm just not not really a fan. I'm a little oval If you like mass car, I I'm no issues with you whatsoever. Just not personally Kirby Puckett Fearless By as there's a Omar Narvaez Nice one there for the brewers starting catcher over in Milwaukee Omar Narvaez international table tennis There's a Ryan Mountcastle hot box parallel illumination bow guards Not numbered there and a Rosarina. I got no issues with you It's very close Peter I would say order as soon as possible if you are interested in something. I'll try to go Try my best to get to it. I can't guarantee it though. I got to be honest with you Illumination Salvi Steven writings for the inks It's not numbered Yanks auto.  Damn, man Staying glass trout on the hot box parallel. That's actually kind of nasty So we're cool. We've got Mackenzie Gore on the Trying to go. Yeah, I'm trying to go commit crimes. Oh, absolutely Bum gardener Wilson contrast you got me SG. You got me, man. I see we got here now German Castro oops wrong pile Chas McCormick Feltner Nikki Lopez Kyle's boy right there Zach short Connor Wong Fearless Lindorke nice Brandon Marsha hot box parallel rookie for the angels Stop Luke up Austin Riley blue gate blue Gabriel Arias this time again, not number you got the red and the blue now Very nice one there And an emergent of Katal Marta Stephen Kwan Reaver San Martin old-school Griffey blue mojo.  That's numbered 142 out of one 99 nice one there Shane boss I would say yay chase. Yeah, oh, absolutely Absolutely, she's this is this is this all that's gonna be wild.  Yeah, that's insane That'll do for your box there Stephen very nice box. We'll get these right out to you, buddy Really do appreciate it


Okay, so in today's video game, I'm going to show you the first step on local ads. So now it's time to go local. Now it's time to start really getting that branding effect in our local area. So there's two ways to run a Facebook ad, Instagram as well, but in this case Facebook. Go to Facebook, your business page. The two ways that people run ads is one, option number one is when you go straight into the ads manager, you run the ad and you upload the video there in the ads manager, right? Not here on the business page, you just do everything through the ads manager, which is what we're going to do. But option number one on how people run, run an ad is some will come here and run the ad straight from here. The reason why I don't do it that way is because once the ad is off, the video is also off and it's nowhere to be seen. So, so it's, it's like you're running an ad behind the scenes because as, as people see that ad in the news feed, it's coming from your business page. But if they were to go to your business page, it's not there because option one to run an ad is you ran it straight from the ads manager. I don't do it that way because if we're going to spend money on this, we might as well leave that post on the business page forever. Even when the ad is off, leave it on there forever. I spent money on that post. So it might as well stay on the business page forever. Okay. That's how I look at it. So option number two is when we go to the business page, upload it there first. And then we come back and run the ad. So what we post here, what we, what we write as far as the texts, everything, this is going to be the ad. So the ad is going to live on the page forever, even when the ad is off. So that's option number two is to upload it to the business page first.  And that's what we're going to do right now. So we're going to upload, um, going in and just right there, it says vote photo, video, right there, create post photo, video, click on photo, video, just like you would post anything down photo, video in green. You see it right there below crepe. No, up above your image. So you see, um, no, the post, your recent post.  So this is how you upload a post. Oh, yeah. So you're going to upload it just like you would anything else. So let's upload it here and we're going to, we're going to type out everything. We're going to, we're going to make sure that, that there's no misspelled words. We're going to make sure, you know, we write something simple and, and, and, and, um, attention getting. So we'll, we'll, we'll put that here and then we'll go back and run the ads. So let's just create the post and, and, and this is a simple intro. This is always, you know, step one is, is let's introduce ourselves. And, and this applies for any business owner. So whatever business, introduce yourself. Let, let, let your local community know, community know who you are. You know, in a lot of times with real estate, what we'll do is we'll door knock, or we may invest in some direct mail pieces and maybe, maybe send out some direct mail to the areas we're farming. But in this case of video, Facebook, there's nothing more powerful in my professional opinion.  My name is Gabriel. I just wanted to personally introduce myself and let you know a little bit about my background and why I'm so excited about real estate and why this market is just booming. You know, something like that, something friendly, something simple. Hello, my name is Gabriel. I'm your local realtor. I wanted to kind of just shoot this quick video to let you guys know who I am and introduce myself. Right. Something like that. That's, um, hello, my name is Gabriel and I'm your, I'm, I am, and, and, and I'm your local realtor. I'm your local realtor. Um, here's a, here's a quick video of me. Um, just wanted to introduce myself and let you guys know why I'm so excited to help, you know, buyers and sellers in this local area or, or what, you know, something like that. So we'll just write this out real quick and then, um, we'll run the ad. And as you write this, this is simply there's an objective. The strategy behind this is to not capture lead, to not get anybody to send us a message, to not even really get anybody to give us a call. So phone number isn't even important in this one. What we're doing here is we're going to run it to the local area to find our audience. So what we're going to do is we're going to simply, again, just introduce ourselves and we're going to rely on Facebook to track the audience, to track those who watch it, because what we're going to do is we're going to run this and get a few thousand people to view it. Oh, I see. Out of those few thousand, that becomes our audience. And what we're going to do right when we set this up is we're going to set up a custom audience. So two things we're going to do here, we're going to, we're going to run a Facebook video ad and we're going to set up a custom audience. The custom audience are those who actually watch it. We're going to put all those people in a bucket, aka a custom audience. And what we do with that audience is we turn around and show them the next ad. Got it. And so on ad number two and on, this is ad number one on ad number two and on, that's when we're going for leads. Got it. And so, so here it's just a simple video ad to, to, to get those who watch it and then show them, show them the next to get those people in an audience so we can now start to nurture that audience by showing them future ads. Got it. Right. So, so here, hello. My name is Gabriel and I'm, so I, instead of AM, I, I am. So my name is Gabriel and I'm your local realtor. This is a quick video of me. I'm here to help buyers and sellers. Yeah. So, so instead of AM, yeah. And I am your local realtor. This is a quick video of me. I, I, I have, I'm here to help buyers and sellers in the whatever area. So something like that. Yeah. Something basic, something simple, um, not too long, you know, um, and that's why video is so powerful because it's video, first of all, and then, and then it makes it a little bit more easier when it comes to the text, which is what we call ad copy. So when it comes to the actual text, if it's a video, most of the time you don't even have to write that much because my whole objective is to get you to watch it, not to just read my whole story. Right. I don't want you to read, you know, five paragraphs. I want you to maybe read two to three sentences and watch the video. You know, so this could be short and sweet. Hello. My name is Gabriel and I'm your local realtor. There's a quick video of me. I'm here to help buyers and sellers in the Los Angeles. Yep. In the Los Angeles area or in the Los Angeles County or however you want to name that, um, or word that in the, in the Los Angeles. No, uh, area. Yeah. In the Los Angeles area. So if you have any questions or, or, or, or, or need anything, feel free to reach out to me. And, and, and that's again, it's not a reach out ad. It's not a lead ad or anything like that. So it's just simply a video view ad. Very specific. Facebook is going to show this to people who are likely to view it. Okay. So, but, but wording it that way is, is perfect. If you have any questions, please reach out to me. Perfect. That's it. So now let's go ahead and, and post it, hit the blue one. And then what we'll do is we're going to come back into it real quick. And this, this here is very, very important. And so when, when we're going with option number two, remember option number one, one way to run the ad is when you, when you don't post on the business page first, that's, that's option one. We're doing option two, and I always do option two. We post it on the page first, but as we do this, we want to make sure that everything is, is, is, is, is, is perfect as far as the text, no period, no comma missing. We're going to, we're going to go back into it and, and, and change the thumbnail or, or look at the options of the thumbnail. We want to make sure we do all that first, because the moment we go and set up the ad, we can no longer edit. Got it. So we have to make sure that everything is perfect here. So go ahead and refresh the page and let's see if it's uploaded. Perfect. So now that we have the video up, right?  Let's click the three dots right above the video, three dots. Let's go into edit. And let's just, um, what we want to do is we want to just make sure that the thumbnail is, is, is the one we want to go with because there's a few. So we'll look at this real quick, edit. And so the text is fine. Um, nothing else to change on the text, but what we want to do is look at, um, there's the thumbnail and then the title. Okay. The title, let me show you the title. Open up another tab, go to Facebook. Let me show you where, where the title is. You can leave this here. Leave that, yeah, leave that there. We're going to come back to that, but go to the newsfeed. Let me show you where the title is. So as you scroll down, go to scroll down here in the newsfeed. And let's just see if we can find a, a sponsored post. Um, actually this is, this is a good example. Perfect. There's a sponsored ad. There's the video. And right below it to the left, you see signature logo brand pack. That's the title. Okay. So the word title is a little misleading because title is above, right? I would think the title is above, but the title is actually below the video to the left. Correct. So below the video to the right, you see the call to action button and that's get offer. But to the left signature logo brand pack, that's the title. So that's where your title is going to be in your ad. So go back to the other tab. So title right here. Again, that's why this part is so important because we want to make sure everything is there before we go and run the ad because the moment we go and run the ad, we can't change this anymore. Local. So the title is, is something, you know, so in the text again, hello, my name is Gabriel and I'm, I'm your local realtor. There's a quick video of me. I'm here to help buyers and sellers in the Los Angeles area. If you have any questions, uh, please reach out to me. So the title could be, um, um, it could be something like, hello, my name is Gabriel and I'm your local realtor. You know what, that could be the title. Hello, my name is, hello, my name is Gabriel and I am your local realtor, maybe, maybe, maybe put that as a title and then just delete it below and just below, let it start at, at, um, this is a quick video of me.  So the title, hello, my name is Gabriel and I'm your local realtor and then right below, this is a quick video of me. I'm here to help buyers and sellers exclamation mark or not? Yeah. Yeah. For sure. Explanation mark. And yeah, let's take it out from the bottom. Perfect. Perfect. Actually, I kind of like the idea. Thank you. Yeah. Very, very cool. Okay. So now, now we got that going title, we edited the text. Now to the right, click on thumbnail. So now we have a few options of the thumbnail. So to the right, you see thumbnail to the right above little up, you see thumbnail, the image, the little image to the right, your little video image. Oh, okay. To the right, to the right. See thumbnail. Okay, gotcha. So click on that. So right here, now we have again, they're all, they all look the same, so it doesn't even matter, but, but in the future, again, this is ugly. When you see widescreen, you'll be able to see that thumbnail and all that thumbnail is, is a thumbnail. It's what, it's what they see right before the video starts playing.  But in this case, it doesn't even matter. So let's hit save, let's hit save and we're good. We're good. We've got the title, we've got the text, thumbnail is fine. Hit save. And then what I do, since this is your quote unquote intro video, this is a good video for people way into the future, as people come to your page in the future, this is a good video to show right away. This is a video that we need to pin at the top. So let's go ahead and click the three dots of the video, three dots at the top of the video, and let's pin, pin to top of page that way from this point on, that video will live at the top and you can always unpin it. So refresh the page. You can always unpin it, but, but for right now, let's just leave it at the top of the page. You know, so as you start to post more in the future, it'll just, it'll just, it'll just, every new, every new post will just start to go below it.  So, so now we're ready. So now if you click on it, go ahead and click on it, open it up, click on the video, open it up. So now you see in the top right, there's the title in bold. Hello. Actually, you know what, we got it, we got to edit, we got to edit that comma is off, right? So let's do that real quick. So that's why this part's so important. I didn't see that, right? No, no worries, man. No worries. I'm, that's why I'm here to, to be your second eye. You don't say, all right. So let's bring that comma back and then, and then we should be good. And then space, maybe space the, yeah, there you go. That M perfect. I think it's me. Okay. Yeah. Hello. Hello. My name is Gabriel and I'm your local realtor. Perfect, man. I love it. So it's there on the page. Now we're going to go and run the ad. So now let's go to the ad manager. Why doesn't shown the bottom here, the title or very good, very good question because it's not ran as an ad just yet. So we're going to go and then we'll, we'll see it. Okay. But actually, you know, to tell you the truth, when we go and run the ad, that's how it looks in the news feed as the ad is running.  You'll see it when you click on it. So go ahead and click on it again, click on it, the video. You, you see it in this view. You see it in the top right. Oh, I see, you know, hello. My name is Gabriel and I'm your local realtor. So you'll see it there on the page. But as the ad runs in the news feed, you see it at the bottom of the left of the video. Okay. So should I be on Instagram too or no? How long is this video? 30 seconds. Oh yeah. It could, it could for sure run on Instagram as well. Yeah. We could for sure run on Instagram as well. Okay. So, so we'll do both. We'll do both. So now let's go to business, let's go to the ad manager and let's, let's start the ad. So it's there on the page. Obviously we spent some time there. So that's how important it is. You know, make sure that the word, make sure there's no editing needed. Make sure that everything is spelled correctly.  And then so now the ads manager, all we're going to do is click on the green button and we're going to go create. And so this first one again, the whole objective is to find our audience is to find those who watch it for, if the video is 30 seconds, what we're going to do is we're going to create an audience of those who watch it for at least 15. Because for someone here to, for someone to sit here and watch it for 15 seconds, that's someone that you caught their attention. They might not have watched the whole thing, but 15 seconds is a good amount of time to catch someone's attention. So we're going to now be able to put all those people in an audience and start to show them future ads. That's what creates the omnipresence. That's what creates that, that, that, that whole experience of a person constantly seeing someone, you know, is because what we're doing is we're tracking them where we know they watch the video. So we're going to show them another one. So we're going to go video views on this one, video views. And this is really the only time we go video views from ad number two and on will be going conversions. Yeah. So, so video views is simply for video views. So right here below, don't, no, no, no, no, don't click yet. We go video views and then we hit that drop down, name your campaign, hit that drop down. And these are the three, in fact, you know what, exhale this real quick. Let me explain this, these three titles. Those three names, those three titles that we saw right there in the drop down are these three titles right here. So these are our three tabs. So hit that. Yeah. So look at, hit the drop down again. You have, it's wanting us to title campaign, ad set, ad, name this ad, name this ad set, name this campaign. These are the titles. So X out real quick, whatever we title the campaign is what's going to show X out of this, go back to the dashboard is what's going to show as the title right there. So just like you did with page likes, same thing. So the reason why titling it each tab. So now click on the middle tab, ad sets, the middle tab. No, the middle one, ad sets. These are our three tabs. Campaigns, ad sets and ad ads. Click on the third one. Me and you the one you're talking about. Yeah. Click the third one to the right. Add ads. These are our three tabs. Okay. So you're going to hear me a lot refer to our tabs. These are our three tabs. So as we click on the green button, that's where we're setting up. We're setting up these three tabs. But the reason why titling it is so important is because as you start to get a bunch of ads running, you want to be able to look at it and know exactly based on the title. You want to know exactly what ad that is because if you don't title it properly, you're going to have to click on it. Oh, what video was that? We're going to click on it. We're going to go into the actual ad to see what video was when I could have easily titled it and just been able to look at it right here and know what ad that was. So for example, click on the campaigns tab and then click the green button. We're going to title it properly. So this go video views. The first hit the drop down. The first title is campaign. That's the tab, the campaign. This one is intro video, intro video. So again, I don't have to click on anything anymore. I could just look at the dashboard and know what ad that is because I titled it properly. Intro video and in parentheses, you're going to put video views. Oh, I see. Right. That way, again, I look at it. I don't want to have to click on anything. I want to look at it and know, okay, it's intro video. Okay. That's video views. Okay. Perfect. That's it. That's the campaign. That's the title of the campaign. The ad set. What I normally do in the ad set is all all name. No, not the drop down the title. We're only titling. So in the ad set, what I end up doing is titling it. The area that we're targeting because in the ad set, that's where we choose the demographics. That's where we choose our targeting. So just to keep it simple, I'll just put whatever city. So whatever city we're going to target. And in the way, the way I kind of, I don't know exactly what areas you're farming, but I would, if I were you, I would focus on my backyard. Right. Right. So the way I kind of do it a lot is all have a client target because you have to go 15 miles. 15 miles is the minimum. So what I did, I requested the farms already. Excel spreadsheet. Is that going to help us or not? Yeah, that'll help us in the future, but we don't even need that right now because we're going to create our own audience. Yeah, okay. And it's going to be based on what I'm trying to explain is the fact that a lot of times putting in just your city, like maybe putting in just your address, typing in the targeting, your address, because Facebook is going to target 15 miles around your address. But should I put the address? You don't have to put your exact address right here, but maybe just the city, Culver City. Yeah. Culver City. Perfect. And then the title of the third one, the ad, intro video. That's it. Intro video. And then we hit continue. That's it. Nothing in parentheses. That's fine. Intro video. Continue. Okay. So now we're, now we're coming in to the first, this, we're still in the campaigns. And you can see it there at the top. Now we have our names at the top, intro video, video views, Culver City, intro video right there to the left. You see that up there to the left? Little, right there. These are the three levels. These are three tabs. This is where we're, where we're working out of. So right now we're in, we're in tab number one, campaigns, intro video. So right here, you're going to always hit the special ad category, hit the drop down. You're going to always, always, always 100% of the time, hit that drop down below special ad categories. And you're going to go with housing. So you're always going with housing. If you don't go housing, your ad will get rejected. So you're always going with housing. And then right below, campaign budget optimization, make sure that's always off. So there's nothing else. Hit the drop down, choose housing, make sure that's off, hit the blue button. That's it. That's campaign. That's step one. That's the campaign tab. There's nothing else to it. Housing, campaign budget, budget optimization off. Blue button. That's it. Now we're in the second step. Which is the ad set level. This is where we choose our budget. This is where we choose our targeting. And we already named it Culver City. So now all we want to do in this case, with the budget, there's daily budget. You don't got to go 20 bucks. That's way too much. You can go five bucks a day. But the way I do the budget is if you hit the drop down for a daily budget, there's daily budget and then there's lifetime budget. So it is exactly what it is. Daily budget, you could change the 500. So here's what I do. Here's what I do. If I go daily budget and let's say I go five bucks a day and let's say I want to run it for the next 10 days. Okay. There's 50 bucks, right? Facebook is going to spend the five dollars.  All right. If you go lifetime, that's it. So if you go lifetime and let's say it's the same dollar amount. If you go lifetime and let's say our budget's 100 bucks or 50 bucks, whatever, I'll go lifetime and just set a calendar start and end date.  Right. That's lifetime. So I just go lifetime budget, lifetime budget, 50 bucks. And when I set up the ad, you always want to set up for the next day. The next day, 6 a.m. So it's always the next day, 6 a.m. Okay. And then the end, the end date, in this case, you can go, you know, let's run it. If we're going five bucks a day, but now we changed it to lifetime, but we still want the five bucks a day for 10 days. There's lifetime 50 bucks. Now we just choose a start and end date of 10 days. So 6 a.m., 6 a.m. Actually it's not July 26th. Let's bring that back a little bit.  So if you start it, no, not end. It's starting on June 27th. So it's ending 10 days later. That's it. That's it. So 6 a.m., 6 a.m. There's 10 days. There is the same 50 bucks. There it is there. That's it. So now we scroll down and we change the locations. We don't need any of the audiences just yet. We'll do that on ad number two and on. But the, the location, we're going to edit that. We're going to take out the United States and we're going to type in Culver City. Now you can, you can type in Culver City or you can type in an actual address. So X out of United States, go and X that out. And then you're going to, you're going to go people living in this location. Now if you look at the four different options, those are very, very different. People living in or recently in people living in people recently in people traveling in very different, right? Very different type of person. So in this case, we're looking for people that live here, right? People living in this location. So always make sure you go with that one and then type in your location, search locations. You can type in again, you could type in Culver City or you can type in an actual address and build that 15 mile radius around that address, whatever it's up to you, right? So, so, but, but it's only one. You only, you only need one. So let's, let's focus on just Culver City then we'll focus on just, just the name of the city then. So scroll down. In housing, we're in, we're in this quote unquote special ad category for housing. Okay. So in housing, in this category, you cannot change the age. You cannot change the gender. So when we go on to our next ad, which is conversions and we start capturing leads, that's when we'll put in some detail targeting and start putting in some keywords. But this one is our intro video. This is our, our hello to the city. Hey, my name is Gabriel. I want to, I want to meet and greet everybody. So I don't put any keywords in this one. Leave it, the detail targeting, scroll down. The detail targeting, we're going to, we're going to leave open off, leave it open. Now languages, you may want to narrow down the languages. So maybe, maybe just go, just go English all. So hit languages, edit, and all you got to do is hover over everything. So hover over the languages. Oh, no. Okay. Yeah. So hover over that one. And then let's go English all. Let's type in edit. And we'll just type in English and we'll hit the dropdown. And that's a thing. When you're typing in things, always go with the dropdown. Always go with the dropdown. It's that way with the city. It's that way with the keywords. It's that way with the language. Type in a couple of letters and you'll see a dropdown. Always go with the dropdown. So scroll down. And so now in this case, what we're going to do is we're going to edit placement because with automatic placement, Facebook takes that post and they run the ad everywhere that Facebook is affiliated with. So there's many different parts of Facebook. There's many different platforms within Facebook. And it's all below. So look below. Hover over any of these check marks below. Scroll down. Look at all the check marks below. Scroll down. So if you hover over everything, that's where Facebook will place that ad. So as we're on Facebook as normal consumers, these are all different parts of Facebook that we end up on. Without even knowing. So hover over all of them. Hover over. Look, hover over them. That way you know what it is. Hover over. Look, those are all the different placements of Facebook. So Facebook would put that everywhere, everywhere, everywhere. But when we're on a smaller budget, five bucks a day is a smaller budget. So I don't want Facebook to put it everywhere. I want that budget to go to a specific area. So in this case, what we're going to do is we're going to, at the top, we're going to uncheck messenger, uncheck audience network. Very top.   Uncheck messenger. Uncheck audience network. And then below. Leave Instagram. Leave Facebook. But we're going to start manually unchecking below. So let's uncheck. Uncheck in article. Let actually let's go from top to bottom, from top to bottom. You got Facebook newsfeed. Leave that. You got marketplace. Leave that. Uncheck video feeds. Facebook video feeds. We're going from top to bottom. Uncheck Facebook video feeds. Here. Right. The place down Facebook video feeds. Okay. So Facebook news feedback is fine. Right. Yes. Facebook video feeds. Uncheck that one down. We're going from top to bottom down. Uncheck Instagram stories. Facebook stories. Uncheck. Uncheck in stream. Scroll down. Scroll down. Uncheck search. Uncheck in article. Okay. So now. So scroll back up. So now we have the ad only running in the Facebook newsfeed. And only in the Instagram feed. And only in the marketplace. Because people in the marketplace are kind of looking for bargains. They're looking for deals. They're in the buying mood. That's the marketplace. They're looking for stuff to buy. Once again, the Facebook marketplace. What it is again? To buy and sell? The marketplace is buying sell. So in the Facebook marketplace, people put stuff to sell. People are there to look for something to buy. Right. So for us to show our video in there is not a bad place. Okay. In the marketplace. Okay. So those are the three places. Again, if I'm dealing with five bucks a day, I don't want that money to be spent on all these damn platforms where the majority of the attention is in the newsfeed. I'd rather have Facebook spend all that five bucks in the newsfeed where all the attention's at. Sure. Right. So that's why we uncheck everything. We went manual placement and that's where we'll pour the whole budget into those placements, not everywhere else. Okay. So that's it. So scroll down. We click the blue button. That's it. That's step two. That's the ad set level. That's all there is to it. Next. Now we're on the third and final step. Intro video. This is where we now have... It's an error here. Anyway. Don't worry about none of that. So again, back to the options. Option one is to run the ad straight from here. Option number two is to post it on the business page first and then run the ad. And that's what we're doing. So now from top to bottom, we got intro video. There's the title. We got Facebook page. There's your Facebook page. Go ahead and click on connect account for Instagram. Do you even have an Instagram account? Yeah. Yeah. Perfect. So go ahead and connect it here. Continue as... Yep. Perfect. So read. What does it say right there? You... You need to... You need access to advertise. You need access. Okay. That's fine. We'll connect that on the other page once we're done. So hopefully we can get past this part. But yeah, we'll connect it on the other page if we need to. So now right below it, ad set, ad setup. Go ahead and hit that drop down, create ad. And we're going to go use existing post. So again, we could have went option one and just grab the video from your download folder, upload it here. That's create ad. But what we did, we did option two. We put on the page first. So we're going to go use existing post. Select post right there below. Select post. Click on that button right there. You're right there, right below it. Select post. No, select post. The button. Oh. So right here, you're going to see your post right there and then you hit continue. And so now as you upload it over here, that's where you'll see it. So now scroll down. You're going to add button, the call to action. Now this is not a, this is not a lead ad or even a message ad or anything like that, but we're going to put a button there just to put a button there. So go ahead and click on add button. And then you're going to simply, these are your different options. Call to action. Learn more. Learn more is when we start going for ad number two. And when they click, they go to your landing page and enter their name and email. That's where we'd have to put a link. Watch click above. Get out of the learn more part. Get click little right there, right there, right there. Stay right here. Stay right here. Stay right here. As we go to ad number two and on, that's when they're clicking learn more and going to a webpage URL to opt in. That's where we need, that's when we need a landing page to capture the lead. Cause that's where the website URL goes. That's learn more. But in this case, we're only going video views. So let's just hit the learn more drop down and let's just choose anything for now. It doesn't matter. Just go with send message. That's fine. Send message. So they can always click send message if they want, but this is not a send message ad. So don't, don't hold your breath on messages coming in. It's not going to happen. So update post. So as you update post, you'll now see the send message call to action button there and you'll see your title. So, so now this is also good to keep in mind. When it comes to the title, the title is a good call to action. The title is right to the left of the button. So what you want to keep in mind in the future is as we put a title, we don't want it to be too long because as you, as you can see there, the whole title didn't even fit. Yeah. Right. So in the future, no, no big deal in this one. No big deal. But in the future, we always want that to be short and catchy. Oh, I see still click, click button to download your free seller guide. Right. Something shorter, but we put hello. My name is Gabriel and that's fine. That's fine. No one cares right now, but, but in the future, we'll start getting better at this stuff. And, and, and you'll just, I want you to view it this way. That way you know, okay, that's, that's, that's as much space as I have. I need to put something short and sweet. So how about like three words maybe or something like that? Yeah. Yeah. A few words, three, four words, five words the most. Yeah. Something short and sweet, but, but, but that's fine for now. That's fine. So now we're going to scroll down. And so this, this right here, click on that red triangle at the top for the, for the Instagram one. Yeah. Yeah. So what you want to do right away also, is click on your profile, go to your profile. This is super important on the Instagram side. Click on your profile picture in the top right. And then over here, we're going to just actually it was right there. Click on it again. Click on it again. And it says switch, switch. Okay. Actually, that's, that's, that's actually not it. Not it. Excellent. I'm sorry. What we want to do is just click the profile again and go to go to settings. Now click on the profile picture again. Go to settings. Get it? Profile. Click on your profile picture in the top right. No, the, yeah, click on settings. And then so over here, switch to professional account right there in the blue, to the bottom left blue, switch to professional account. Okay. So right here, you're going to go business. Next. Yep. And then you can go next. And then just go ahead and select whatever category. Maybe try typing in real estate. See if that is that, if that's there, if not, then you could just go, you could just go personal blog or yeah, there you go. Real estate perfect or real estate agent, real estate services. That's fine. That's fine. Real estate is fine. You can always change it later. No big deal. But this is super important. Yeah, this is what we did not do before. So you hear, you don't have to, don't, don't use my content info. You don't need to put that there. Phone number on social media is not important. People are going to message you on social media before they ever pick up the phone and call you. You know, unless it's on a listing, and this person's been looking for a house for 15 years and they can't find every house is sold, then they may pick up the phone and call, yeah, man, I want this house. But if that's not the urgency or the, if that's not the case, then phone number is not even needed. So go ahead and hit done. Perfect. So now we're good. So now let's go back to the as manager and let's see if that even published. It might have given us an error because this was not set up first. So that's always go to the as manager, the other tab. So this is still, you may not like it because it wasn't ready. Yep. Yeah, that's fine. Okay. So what's so, so important if you're running an Instagram account is make sure that that Instagram account is a business professional account first and then we come over here and run the ad. So I should have business is not working bottom line, right? If it's not, if it's not a business account. Yeah, it wouldn't. That's why it gave us a little pause because it needed to be set up that way first. So now we're good. So now here's what happens. Now the ad is in review, right? So now that's why I always set it to go live the next day at 6 a.m. So we can give Facebook plenty of time to review it, right? And all they're doing is they're reviewing the video to make sure there's no curse words, make sure there's no alcohol in the video, right? That's all that's all that's what they're really checking is to make sure that there's nothing, you know, that's discriminating in the video. So that normally takes a few hours and that's why, again, the next day is so important. So here's what we do now right away. Here's what we do right away. We just set it to go pub. We just published it, set it to go live. When it comes to video, what you want to get in the habit of right away is going and setting up the custom audience. We want to be able to track those who watch it right away before the ad even goes live. So we click on the three lines at the top left, the navigation bar, and we go to audiences. So this will be our first custom audience. So click on audiences right at the top audience, or yeah, right there, audiences. And so now we're going to set up a custom audience. So if the video is 30 seconds long, again, maybe choosing 15 seconds would be a good audience. And that's what we'll do. We'll set up a 15 second audience. So create audience, the blue one, create a custom audience. And then we're going to go video. And as we go into our future calls, I'll be teaching you more about website and customer list. But right now we're going to go video. So hit next. And then all we're going to do is hit the dropdown, choose a content type. And this is where we choose the time. So if it's a 30 second, I'll go 15 second. That's good.  And that's someone watching 50% of the video. I can go 15 second or I can go 50% same thing. But go go 15 seconds that through play. Go with that one. Just uncheck the 50. Yeah, go to go to the 15 seconds. That's what we're going to start tracking is those who watched it for 15 seconds. Now choose video in the top right, the blue, choose videos. And all we're going to do is click on that video and then hit confirm. Right, because that needs to know which one. Okay, yes. And so the retention 365. Yeah, what is that? Yes. Change that to 30. What that is is Facebook going to start putting everyone who has watched it in the past 300. Now again, it hasn't even started, but let's just say we were four months down the line. They'll put everyone in this audience who have watched it for the past 365 days. But I don't want that audience. I want people who have just recently watched it. So if you saw that video in the past 30 days, you're in this audience.  But if I saw you and I watched it for 15 seconds and it was 30 seconds and I saw that 21 days ago, I might still remember you. You can even go lower. You can even go maybe 20 days or 14 days. But let's go 30. 30 is fine. 30 is fine. But do you know what I'm trying to explain is the fact that... Yeah, yeah. Makes sense. Yeah, why would you... You don't remember me if you saw one video for a few seconds four months ago. No, but in your experience, 30 days is a good number, right? Yeah, 30 days is fine. So we're going to give it an audience name. So again, just like on the dashboard, we give each tab a title. We're going to start giving our audiences a title. So this is going to be intro video, intro video. In parentheses, you're going to put 15 seconds. That's the name of this custom audience. So again, as we go into ad number two, ad number three, ad number four, we're going to always retarget this audience. And that happens in the second level, which is the ad set. So in the second step, the ad set where we chose our budget, where we chose Culver City, right? That level is where we would also choose this audience to target. Okay. Okay. So now we click the blue button, create audience. And that's it. So right away, before the ad even goes live, we want to give me a habit of setting up the custom audience right away. Because I want Facebook to start putting people in this audience for the moment that ad goes live, right? So now let's do this one last part and then we're done for this one. Let's click on the three lines on the top left and let's just take a look at the ad. Let's take a look at what it looks like in the news feed. So let's hit the three lines and we're going to go back to the ads manager. You have your three tabs, campaigns, ad sets, ads. Those are our three tabs. So check the box next to intro video, check the box next to the blue dot intro video. Check that box and then click on the third tab ads for one campaign. And then all we're going to do over here is we're going to click on edit right below the title. So intro video right below it, click on edit. This one? Yeah. And so all I do over here is just, you know, take a quick look at the ad. Just look at it. What it looks like real quick, click on edit. And so over here to the very, very right, you got that drop down. Very, very right. Very, very right. You got the drop down right above these images. So scroll over to the very right. Very, very right. You got that drop down up, little up, little up, right up, right there. Perfect. Hit that drop down and then go down to Facebook desktop news feed, Facebook desktop news feed. And then now you could take a look at the ad in real time. You know, so now it brings us back to the news feed, scroll down and you should see your ad right below this image. There's your ad. So there's the title. There's the text. There's your send message button. And so that's why, as I mentioned, you know, scroll down.  So just next time always, you know, hold the phone horizontal for Facebook. Now this is good for Instagram. That's, that's the only reason why in the, in the placements I had. Insta, we also checked Instagram. That's the only, the only reason why we're going to Instagram as well is because it's under one minute and it's a vertical video. If this was over one minute, if this was horizontal, we wouldn't be running on Instagram. So it's actually a good thing you did it this way. That way we can run it on Instagram as well. Right. So, so normally I would do those ads separately. We would do one video here horizontal Facebook. And then we would set up a completely different ad for Instagram. That way you can see the analytics and, and, and, and you can, you can see the differences and, and they're two separate assets. They're two separate ads. But in this case, it's an intro video. So the charge is being set up on Instagram separately when you do that. No, no, it's all one. It's all one. It's all coming from the 50, 50 dollars. It's all one budget. But as far as the metrics, as far as just seen, like I want to be able to look at them separately. And so I would normally run separate ads. And it's the dimension is, is different as well. Instagram is only vertical, you know. So a horizontal video wouldn't, wouldn't, would have not worked over there. Even if it was under one minute, 30 seconds, it still wouldn't have worked because it's a horizontal. So, so normally vertical is fine for only Instagram. So you can, you can do what you want really in the future. You can continue to do vertical and, and, and we run it on Instagram. Or we can just do horizontal and just stick to Facebook. It's up to you. You know, but this is good for both right now. This is fine. So, and as you can see right there, actually to tell you the truth, when we were looking at it, when we were setting up the ad, it looked like the title got cut off. But now that we're looking at it in the news, that's why I always want to create it. Ask you why? I guess. Yeah. That's why I always like to come over here and look at this real quick because it tends to show up differently. And that, that's what it did. So now it, now it, now it looks perfect. Hello. My name is Gabriel and I'm your local realtor. It all fits. Sounds good. So it's perfect. Perfect. So let this one run. And our next, our next call is when we have to, we have to start looking into, into some type of landing page software. Because our next call is when we start really going into leads and setting up landing pages to capture leads. There's a few things that we have to do before we, we even start running lead ads. We have to set up our pixel. We have to set up our custom audiences around the pages over here. We set up a custom audience around the video. But, but as people land here, this could be, this could be good. I mean, download, download, actually that's just a V card. I can customize this the way I want it. Perfect. So here, our next call is when we put a pixel on this page, is when we set up the link as a custom audience. And when we also set up the link as a custom conversion, that's our next call. So what, what, what do I need to be ready? So what you want to do now is you want to start getting, start putting together some type of seller guide. And I have a bunch of them that you can use as examples. Thank you for helping. Oh yeah, for sure. I'm going to send you one link. I have a video on it.  And there's, there's a video of me kind of explaining how to get one set up and how you can spend maybe, maybe, maybe 20 bucks and have someone redesign it for you. So let me send you that link and then, and then watch that and try to try to try to put that together. And then, and then let's chat right after, or if you need help with that, just schedule another call as well and we'll work on it together. Send me, I need to work on it. Yeah, yeah. So the next step is to get, is to get our seller guide in our hands. That's what we need is a seller guide. Got it. Okay. So I'll send you that one. And then, and then I'll send you this training video here shortly as well, Gabe. And, and reach out to me if you need anything. I'll be available. I'll be a message away. I appreciate it. Thank you for, for your help. Yes, sir. Yes, sir. By the way, it's a pleasure making you as a friend. Just so you know, so. Gabe, we're right, right back at you, man. That's why I kind of open up. I hope we can have a long time friendship. Oh, don't even hope. It's, we're already buddies, man. Don't even hope. You're my, you're my buddy. I, I don't, I don't have anyone out in that area, man. And I'm a few, I'm just, what? Maybe two hours away from you. So. Yeah. And by the way, if you ever wanted to, I'll give you a tour personally and, you know, the inside and, you know, a little bit more. Gabe, I'm going to take you up on that, man. I'm going to really take you up on that. It seems like your kid, your wife, of course, too. I'm not saying you personally. All of us, whatever, man. I'll take a trip out there. I'd love to. I still had to take my babies to Disneyland. Like. Absolutely. Yeah. Like we got a lot to do up there. We got a lot of homes that need to go solar out there as well. So I want to come out there. I want to have lunch with you. We can work. That's what I was thinking. Maybe we can have a lunch or something. Yes, man. Yes. I would love to do that soon. Like soon, soon. So we'll stay in touch. And anyway, so let's, if you don't mind sending me that and I'll work on that today. Sounds good, buddy. Text me if you need anything. Okay. Appreciate it. Have a great weekend. Bye.


Rectus. This is the rectus right here. This is the six pack muscle. Usually these two muscles are edge to edge, but you can see it's open in the middle. Here's one edge. Here's the other. Due to her four pregnancies and larger kids, she has separation of the muscle. So this edge here has to be approximated with this edge. You can see as I pull up on it, you can see the concavity form. This should be a nice tight wall, like a six pack. But when you have larger kids, only way to accommodate that is by this muscle separating so your child can have room to grow. Okay, you guys remember how wide this was. This is only the first layer I did. You could see I tagged the belly button. I approximated the fascia. We're going to have the anesthesiologist, Dr. Pagar, do a, please do a valsalva for us. That's when we push air into the abdomen. You could see how it's supportive. It doesn't loosen up. I should have done one for you guys before, but look at it. One other one. See he's pushing air in there and it's staying put. So we've endorsed it. We've reinforced it and it looks great, but we're going to do one more layer of suture. How much when I pull on it, look at how much this is going to come in together. You see how that's going to create a waistline by doing this internal corset. You need to have this done with your tummy tuck to bring it in together. And there's no cutting on it. What we're doing is basically just approximating the tissue. Okay, so here comes the second layer. You could see how after every stitch I put a, I pull on it to approximate it even further. We're getting this very reinforced double layer closure. You could see the sutures are falling underneath the green sutures and we're going over it with another suture on top. So this is going to reinforce the tightness and internal corset of her musculature. We're not cutting any of the muscle. We're just approximating it. Okay, we're done with our case with our lipo BBL tummy tuck. Look at the long piece of skin we took out. It's about 25 centimeters and I think it cross was like more like 32, 25 by 32 long pieces. We took out as much skin as it's left. Are you guys ready? This is where the belly button used to be. All the stretch marks and everything. Voila, there she is now. Little tiny belly button and any really pulled her down tight. You could see the contouring. We did lipo on the flanks. Looks amazing. We put the fat in the buttock, low riding scar, very good tension on the skin. It's going to look fantabulous. Look at her stretch marks are looking so nice now.