The following is a presentation of TFNN. The morning market's kickoff with your host, Tommy O'Brien. Good morning everybody. I'm Tommy O'Brien, coming to you live from TFNN Thursday morning just after 9 a.m. Eastern time. We got about 24 minutes to go until the start of trading. We have an ECB hike of 75 basis points. They go from 0% folks. They were at 0 to 75 basis points, which is with a historic hike. But it was all but expected, but we're seeing some action in the markets. On the heels of that, we have a press conference that began just over a half hour ago. And you have the S&P's accelerating lower right now. We have yield spiking higher. Over in Europe right now, the DAX, negative by about 6-10%, FTSE is flat, CACAROL, negative by about 8-10% over in our market. You got the S&P's. We were just positive coming into that news at about 8.30. We'll zoom in on the action. There's yesterday's action. You close out at a price point of about $39.86. You were higher at about 2 a.m., almost inching towards $4,000 within just four points of that price level. And then as of 7 a.m., you were as high as what, $39.92. So we've given up about 30 points, and we were pushing $39.90 as we came into that 8.30 a.m. Eastern time press conference for the ECB. We've accelerated lower, but in the context of where we were yesterday, man, you look at just where we opened even on the S&P's. I'm going to throw a quick Fibonacci number up there, just even where we closed, taking out the accelerated high over last night, and even a 3-8-2. Well, we're coming into that price point right now at about $39.53 with the S&P's, negative by 22, NASDAQ 100. You're negative by 89 points. That's 7-10%. That thing charged higher yesterday. Dow, negative by 1.30 the Russell, negative by 13 right now. You got Bitcoin hovering at around 19,000, quite the sell-off on Tuesday. Crude was all the story yesterday, man, quite the pullback. We hit a low yesterday, 4.30 at 81.50. You got below that at about 5 a.m. Could we have seen a 79 handle? I mean, that is pretty close when you're talking about some extreme volatility, and just look where we are over the last four hours. Crude has bounced $2, but all we're doing is bouncing to where we were at about midnight Eastern time last night. Keep our eye on Crude today, following the day it had yesterday. And when you're seeing this type of currency action, we're seeing action in the gold contract, gold yesterday, surges to 17.39. I mean, quite an update, right? When I was talking to our man, Kevin Hinks, and we'll talk to him next segment, gold was trading at 17.08. You charged higher to 17.39, but man, about 7.30 in the morning. We've had some volatility to the downside for gold. Gold, now negative $4 on the session. You're $16 off the high we had this morning, just an hour and a half ago, gold trading at 17.23. And we jumped to notes and bonds, and there's some volatility for you, folks. Now, you talk about volatility. Tuesday, you accelerate to lows. Yesterday, you had higher price and lower yield, OK? And today, we accelerate to $1.16.22. So you're trading more than a full point from the lows of yesterday to where we were, but since then, I mean, look at this drop-off, man. These are 15-minute bars. Let's put it on a five-minute to illustrate the drop-off we've had. 8.15, 8.30, the press conference began. And since then, we've dropped almost half a point on the 10-year. We got 10-year yields at 3.27%, 3.27. Well off the lows in terms of the high yield we had yesterday when we were definitely above 3.3%. But nonetheless, pulling back a bit on the 10-year, and let's jump over to some of those currencies before we go through some of the fundamental action this morning. And there you're seeing it, right? That's going to drive some of the action, man. You're seeing some dollar strength, some euro weakness. The euro was over a dollar, right? Quite the move, man, in terms of shaping what we just saw in gold, OK? But that's where you're seeing some of the give-back, folks. That's why I'm talking about currency. So important right now. Let's jump over to the US dollar yen. Yesterday up to almost $145, you pull back to $143.40. And look at the run, man, just from $7.40 this morning, the yen was at $143.30, and you're up almost a full point. In any other day, that would be a hammering move. And it is today. All you're doing is you're back to where you were at $430, but we got some action across the board, whether it's currencies, whether it's yields, and let's jump to the headline and the headline. Let me jump to, after the ECB, and they put up a historic hike. I think I, out of there, there was the headline. Historic jumbo hike, all but expected, though, folks. Deposit rate, 75 basis points, economists looking for 75 basis points. New forecasts show faster inflation, flagging the European economy. They don't see a recession. I was listening to Bloomberg earlier this morning, and they had some choice words, man, for the attitude of not looking for a recession as they ratchet up rates from zero to 75 basis points in already a slowing economy in a big way. They, as in the ECB, along with our Federal Reserve, accused of reacting too slowly, you can probably go beyond accused at this point, reacted too slowly, can say things, folks. They definitely reacted too slowly across the globe to the upswing and inflation that began as COVID lockdowns ended and worsened when Russia invaded Ukraine. ECB deal with some big energy problems in a big way. And yeah, you talk about an acceleration. This is Euro area inflation, okay? The black line is Euro area inflation. The red line is core, right? A lot of the energy over there, okay? A big factor, that's why you take it out, of course, still accelerating, man. And they just went above zero, folks, okay? There is no turnover in that chart yet. And our CPI, our inflation chart doesn't look much better than this one, man, okay? Now the energy factor over here, definitely helping a lot more in terms of what we're gonna deal with, but our core numbers through the roof as well. And we have not seen the shift that is necessary that the Fed is looking for, okay? But they're hiking, and yeah, that's gonna be a tough one. Prospect for Germany, largest economy on the continent, our bleak due to its outsized reliance on the Kremlin for energy, talk about a big mistake. So they hike by 75 basis points. It's gonna be an interesting day as they join kind of the foray into hiking. See how that impacts things. We jump over to the dollar index. Come on, there we go. Right back above 110, man. You talk about a small reprieve. From 110 to 78, I mean the moves, folks. What is that, down $2.50, 2.5 almost. You pull back from yesterday's high to this morning's low, no, excuse me, 150, yeah. Okay, that's a little bit better. Still mammoth moves, we're back above 110 in the dollar index this morning, and we got the S&Ps down about 19 points. And yeah, I believe the guard is still talking over there, is that correct? I'm watching tigers down there, chatting about it in there as well. But yeah, it'll be interesting to see the dollar index continuing strength recently. The reason why is because they've been hiking, yields in the US far above anything else. You just saw that they were at 0%, okay? I mean, imagine being at 0% with what they're dealing with with inflation right now, folks. They got a long way to go. But nonetheless, they will begin hiking. But how long can they hike for? That's the worry over there, man. They are in some big trouble, and I'm not sure how you get out of it. When you have a lack of economic power to alleviate the pressures that are gonna come when you try and tame inflation. We're seeing it in our markets, but in our economy, I mean, we still have a pretty healthy economy, all things considered, folks. I know inflation is raging, but when you look at the jobs numbers and you look at the unemployment numbers, et cetera, real wages definitely declining. Nobody is happy about that. We're seeing core inflation rising in pretty dramatic fashions, but our economy is pretty strong as of right now when you look at an employment stance. Not sure Europe handles things as well as things slow down and they just now begin to hike to get control of inflation. S&P is continuing lower. We're giving back some of yesterday's gains, coming right into that 3A2. Stay tuned, folks. We're coming back, talking to our man, Kevin Hicks from TD Ameritrade Fast Market. We'll be right back. This to gold owns and operates the largest undeveloped gold project in Australia, the Mount Todd Gold Project. VistaGold just completed their feasibility study, resulting in a 7 million ounce gold reserve. VistaGold has all major permits approved and has retained CIBC capital market assistance in evaluating alternatives and in completing and accretive transaction. VistaGold trades on the NYSE American and TSX under the ticker symbol VGC. VistaGold executing a strategy to create shareholder value. Everything in the universe is governed by the Fibonacci sequence. This mathematical principle is responsible for everything from the most aesthetically pleasing artwork to patterns in the stock market. To stay on top of stock patterns you can take advantage of, sign up for the Fibonacci 24-7 newsletter at tfnn.com. When you subscribe, you'll get a weekly report from veteran day trader Larry Pesavento on stocks you need to pay attention to, and you can trust Larry's analysis. After all, he's got 45 years' experience as a day trader. Larry will also provide daily charts, videos, and data on the key markets that he's tracking. Expect notifications from Larry on market movement you need to act on at any time. First-time subscribers also get a 30-day money back guarantee. If you're not satisfied, let us know and you'll get a full refund within 30 days of signing up. Subscribe to the Fibonacci 24-7 newsletter today, tfnn.com, educating investors. Steve Rhodes started his trading career as a student almost 20 years ago, and the student has now become the master. Steve won the prestigious Timer of the Year award in 2018 and barely missed that mark again in 2019, finishing at number two for the year, an amazing accomplishment. Steve Rhodes is committed to sharing his techniques and knowledge with anyone who wants to learn, and he shares his vast amount of trading knowledge every day in his Mastering Probability newsletter. Steve's award-winning newsletter, Mastering Probability, is delivered every trading day with updates throughout the afternoon. Sign up for Steve's Market Newsletter, Mastering Probability, and you'll receive access to seven of Steve's educational webinars absolutely free. At tfnn, all our newsletters come with a 30-day money back guarantee, so you have absolutely nothing to worry about. Visit tfnn.com and try Mastering Probability, 30 days risk-free today. tfnn, educating investors. tfnn has launched the Tiger's Den, hosted at Discord. tfnn has been educating traders for more than 20 years with live programming hosted by a variety of professional traders during market hours, the Tiger's Den, available to all Tigers and Tigresses for just $1 for the year. There's no cash or added costs when you join our community of traders. Sign up today and become a part of this educational community of traders. Just visit the front page of tfnn.com. Welcome back, folks. We get the S&P futures, negative by 21 points right now, trading at 39.57, that's just more than 1.5% in the red. Let's jump over to our man, Kevin Hicks. Every trading day, folks, 12 noon Eastern Time Fast Market on the TD Ameritrade Network right here on Tiger TV. Kevin Hicks, Tom White, the team at TD Ameritrade Network. They walk you through the day's market action, folks. Usually they're talking about three different equities throughout the program. They set up hypothetical trades, all of them, talking about options with defined risk. Kevin Hicks, we got the ECB joining the party this morning, and we got Chairman Powell speaking right now. Good morning. Yeah, Tommy, I mean, the one-minute candles in the dollar and bonds and the tenure, they're crazy right now. I mean, this is a busy morning for a day where we have very little economic data and very little earnings. Boy, this is a big move in the markets we're making, and the market's trying to figure out what it all means. You've got Christine Lagarde speaking, you've got Jerome Powell speaking, you've got a 75 basis point moved by the ECB, which in my opinion was the bare minimum that they could have done. I know a lot of people thought they couldn't, Tommy. There's no way. Remember, their inflation problems are worse than ours. And their new prime minister just talked about natural gas subsidies for the next two years. So they're talking about more spending, which means more inflation. So the ECB had no choice, but to at least match what the US is doing. And now you've got Jerome Powell speaking. Tommy, if I was in that room with Jerome Powell, I would ask him what gave you the, what was the reason that you had to be so hawkish in Jackson Hole? Was it the overall stinginess of yields, or was it new government spending since August 12th of about 1.1 trillion dollars? What was it that made your mood so ornery in Jackson Hole? So there's a lot going on here today, Tommy. Yeah, that's for sure, man. A nice quick summary and there's, it's amazing how rates and currencies impacting so much. And you have Lagarde and Powell out there right now and you got a historic 75 base point hike. I was talking about in the first segment, Kevin, and I was going to finish up after I talked to you, but I found this line, I'm reading just a Bloomberg article about the ECB this morning and it finishes off with economists pulled by Bloomberg, reckon the ECB will raise the deposit rate until it reaches 1.5% broadly where analysts see the quote unquote neutral interest rate that neither stimulates nor constraints the economy.  There's one way to look at that with inflation where it is, and I guess, you know, it's not like you have to, but they're in a tough spot, man, with inflation raging, the economy's slowing a bit, but to speak to your point, I would say, you know, you have to, man, they're coming from 0% right now, so they're still in a somewhat stimulative interest rate policy and that's even after a 75 basis point. So it's quite a deal, man. With that in mind, Kevin, we got crude bouncing a little bit. We almost got into the 70s in crude yesterday within about a $1.50. What do you think of the crude action? Somewhat related, of course, to the markets yesterday and everything going on, but approaching some pretty decent levels, even below $80 yesterday. Yeah, heavy trade in crude all with volumes taking this contract to the downside. It's a little surprising that it's gotten down here with everything that we see in the future and everything that we see right now. Russia is wreaking havoc. And that's okay, that's an entered markets in general, Tommy. So yeah, this is a pretty interesting turn of events. I don't know how long it'll last or, you know, this is why another reason, Tommy, where if you're trading, you should trade risk defined because who would have thought we hit $80 with no real change in the war in Ukraine, no real change in the overall supply and demand. You can make a pretty good case that with China shutdowns, demand could be affected with a recession, the demand side of the ledger's hurting, but you've got a little tech plus talking about production cuts now. So yeah, oil is volatile, Tommy, to say the least. I mean, it's always nice to be reminded sometimes and hopefully nice in that you're not in front of that train in terms of you never know more than the markets folks because you put it well, Kevin, it's like this chart, June 9th, you were at $122, you're pushing $80, you're down 30 to 35% over the last three months and if anything, nothing's gotten that much better in that market and we're pushing $80 and if you get to 80 bucks, which we were almost at yesterday, are you telling me there's an equal chance we get to $70 as there is to $90? Very tough to wrap my head around that, but hey folks, you don't know more than the market, man. We're getting a lesson every single day with this. With that in mind, Kevin, what are you guys talking about a fast market coming up at 12 today? Two good names coming out, Erning Jeff from the belt today, Zscaler, the cloud security company and DocuSign, the electronic signature company, two really important names and then in the third block, we're gonna look at Intel. With everything going on in chips, we'll trade Intel. Obviously they've had their share of problems, but still a dominant player in semiconductors, Tommy. So three good names today. And again, if you want to lesson folks that you never know more than the market, if you told me back in, let's see, Kevin, I got DocuSign up here on the Thinkorswim platform. I'm looking at a price of May of 2018, folks. DocuSign trading basically right near the price that it's trading at right now. If you told me in 2018, the two years from then would go through a pandemic where everybody had to do everything online for two to three years and you said, what is DocuSign gonna be trading at in the year 2022? Is it gonna be higher or lower? I wouldn't say that it's gonna be at the same price, folks, to put it lightly, right? Pretty remarkable. Give us a little tease, Kevin, in DocuSign for anybody looking for a bid out there. This thing just pushing low after low after low, it seems, trading at even today, looks to open negative at 54.25. This is the classic story, Tommy, of a quality company doing the right things, growing, that got way ahead of itself in terms of the stock price during the pandemic. But that doesn't mean this company doesn't have a bright future. So we'll take a good hard look at it today. Nice. It reminds me a little bit of Zoom in terms of Zoom's a great company, folks. They're not, you know, based off nothing. They make money, but multiples. None of these companies, Tommy, are going anywhere. I agree. I agree. Their multiples might be going somewhere, but the companies, they're gonna be around, folks. Kevin, I appreciate the time as always, man. We don't talk to you tomorrow, so have a great weekend. We'll talk to you on Tuesday and we'll be watching Fast Market at 12 o'clock today, man. Thanks for having me on, Tommy. Have a great weekend. Always a pleasure. You too, man. Folks, tune in every trading day you heard about it. They'll be talking about three great companies and yeah, Doc, you signed. He put it well. It's a great company. They're not going anywhere. They got ahead of themselves in a big way, but you start looking at some of these companies, folks, that are profitable. Okay, it's one thing when you're getting into a company that's not profitable. Then you're just basing it off theoretical, pro-forma spreadsheets in the future. And if you know how those work, they're just basically pulled out of thin air for all perspective and that's what we see last year. That's what we learned over the last year. You know, forward projections are just pulled out of thin air sometimes and they could be magnificently wrong. As was the case on many of these companies when they pulled forward all the growth during the pandemic and it turned out that's not how it was gonna go forever. Seems too easy in hindsight, right? But when you start pulling back, I mean, Zoom, now listen, I'm not saying by Zoom, I have not bought Zoom at these lows, okay? But this company makes money. The market is now well aware that their growth is severely hampered. I think they grew Zoom at about 8% for their enterprise customers last year. Last quarter, excuse me, I'll have to look it up. No matter what it was, it was pretty low dismal growth. The market has priced that in. There might be some opportunities to the upside when the market is pricing in pretty mundane growth for a company that does make money, all right? They're still dealing with some PEs though. We'll take a look at this. Let's jump around right now, even as we come into the break. What are we talking about here? We're talking about, where's our PE? There it is, 25, it's still a little pricey if you're not growing at any severe level, but well off those historic multiples before. Stay tuned folks, we'll come back for the open. In a time of booming inflation, we are purchasing powers eroded. There's no better place to protect your harder and money than in gold. This the gold flagship asset is the Monk Todd Gold Project in Northern Territory of Australia. This is Australia's largest undeveloped gold project. We are talking a world-class gold project in a tier one mining district. This is a large-scale, low-cost project with significant existing infrastructure in a politically safe and friendly mining jurisdiction. This the gold just completed the Monk Todd feasibility study, which resulted in a seven million ounce gold reserve in a 16 year mine life. All of this combined with the approvals of all major operational as well as environmental permits. This the Stingrich's Monk Todd is an attractive, dearest pot, ready development stage gold project. This the gold trades on the New York Stock Exchange under the symbol VGZ. TFNN is excited about our new software charting program, the Art of Timing the Trade Chart. In collaboration with Tom O'Brien and using his best-selling book, The Art of Timing the Trade, your ultimate trading mastery system, David White has programmed an outstanding piece of software that will complement any trader's methodology. Using this first-of-its-kind program, The Art of Timing the Trade Charts allows you to scan thousands of stocks for Fibonacci formation setups, including guardleafs, ABCs, butterflies, and much more. The Art of Timing the Trade Charts is designed to help you when scouring the markets for stocks just beginning to form the trading patterns that many investors spend days, weeks, or even months searching to find. And right now, we're offering licenses available at only $79 a month. We are so confident that you're gonna love this new charting software that will even give you a 30-day unconditional money-back guarantee. Don't miss out on this incredible new piece of software. Get your copy of The Art of Timing the Trade Charts today by visiting tfnn.com. Sharpening your skills as an investor is like getting better at playing a musical instrument. You have to practice, sure, but you also need excellent instruction from experts. At TFNN, you'll get advice and guidance from the authority and technical market analysis, and it's not just dry, tedious text either. TFNN airs live financial content streamed live on tfnn.com and TFNN's YouTube channel with Tiger TV, live every market day from 8.30 a.m. to 4.00 p.m. Eastern, or free. Each host is an experienced trader and gives their take on the market while taking calls and questions live from around the world. From the moment the market opens until the closing bell sounds, Tiger TV has eight different shows with expert hosts to help you make the right moves with your money. Watch online at tfnn.com or on TFNN's YouTube channel and become the investor you were born to be, TFNN, educating investors. This segment is brought to you by Think or Swim. For more information, just click the Think or Swim banner on the front page of tfnn.com. Okay, welcome back, folks. We got markets open and you accelerate a little bit lower on the open. Actually, you just had a spike. Yeah, this is the 9.30 bar, correct? Yes, it sure is. You just have the S&Ps drop 10 points just in the span and what have we been open, 30 seconds or so? Now we were, if you back things up here, is that where I am? Yes, we were right at the 3.82 coming into the open. We blow through that, the 6.18, it's 39.31. That's where I look, the next stop for the S&Ps. We'll see if it runs into any resistance. You're about 12 points above that price level, but markets dropping pretty quick right now with what's going on. Now, folks, if you don't follow Fibonacci's, I would advise that you take a look at them at least and see if they work with your trading ideology. Look at the 6.18. I mean, the Fibonacci rotation we were just looking for was the short term, but on a daily basis, from the lows of 36.39, you trade up to 43.27, doesn't mean this low is gonna hold, folks, but 39.00, the 6.18, we got 100 point bounce in the S&Ps, man. Now you did make it as low as 39.78, okay? It is an art, not a science. Doesn't mean it's gonna peg it to the point every single time, but at least you have different price levels on your chart. You can keep your eye on it. 39.00 seems like an important level right now, and also correlates to an area of resistance, potentially turning into an area of support. All right, let's jump around to some of the fang stocks and see how they're trading. Apple had their big day yesterday. You were higher, you give back some of that, putting it on a 15 minute right now. Apple trades higher, they give it back. They're off about 7.10% today. That's still pretty much in line with the market. Now, putting Apple on the daily, quite a pullback from where this thing was, what, two, three weeks ago, 175 to 155 right now, we've pulled back. Apple, if you're looking for the 618 for Apple, you're talking about 147 or so. Still another $7 from where we're trading at right now. Microsoft shares this morning, opens about 10% down. We jump over to Google, off 1.2% right now. Tesla, saw some news, maybe it was yesterday's action, though Tesla produced some more cars than ever almost in China, I think was the headline. We'll jump over to that, but I wanna get to Amazon. Negative 1.2%. So, NFL football kicks off tonight, folks, with the kickoff game. Now, Amazon has purchased the right for Thursday night football, but that does not start tonight. The NFL probably wants to kick things off in more grand fashion. They know everybody doesn't have a prime account. Maybe that's not a big enough kickoff game. Nonetheless, Amazon's deal begins one week from tonight and it will feature Patrick Mahomes and the Kansas City Chiefs, and you got the Chargers out there as well. Thursday night football, now this is an 11 year deal, I think, how long is this for? 13 billion dollar bet on the NFL. Yes, an 11 year, 13 billion dollar deal that makes Amazon the exclusive home for Thursday night football. That's the key part here, because they have aired games previously, but those games they were airing were also available on the NFL network, or potentially available on one of the networks simultaneously, okay? But it's a first time for a streaming service, has obtained exclusive season long rights to NFL games in the US. Now you think about, they're gonna be known for that. And Thursday night on regular television may not have been enough to support the ads that they needed to pay for the rights for that programming. That's the reason why many networks have struggled when purchasing Thursday night football to make money with it, because it's nothing like Sunday football, folks, and it's not like Monday night football either. Usually Thursday, you're getting cast one of the weaker games, because it's less ratings. People are still going through the weekly day-to-day of business and work and school, right? The kids got practice, you got work, you gotta get home and make dinner for the kids, you get them a shower, you get them ready for bedtime. If you don't have kids, maybe you're just finishing up work, you're out with a friend for dinner. Nonetheless, it's a weekday night, so they don't get the same amount of ratings, okay? They're projecting fewer viewers than TV networks attracted last season, okay? They're looking for 12.6 million viewers a night, though. Now, they paid money for this, they're gonna sell ads on this as well. This is not just a straight-out prime loss, they are going to sell ads as part of this service. And we'll see if they can sell the ads and what they can sell. Now, they're gonna have everything from Al Michaels, doing the play-by-play to NFL analysts, pre-game show, and all of that, and we'll see what they get. But as a part of prime, not a bad deal. Now, in March of last year, Amazon agreed to pay about $1.2 billion a year for the exclusive rights, and what ended up happening was that was 80% over Fox. Not long after the signing, the NFL added another wrinkle. The league was ending its Thursday night deal with Fox after the 2021 season a year earlier than expected. That meant Amazon had to jump up a year early. You had both CEO Jazzy and chairman Bezos signing off on jumping that deal a year ahead to be the exclusive provider. The show is being shepherded by Fred Godelli, not familiar, but he's been producing prime-time football for more than 30 years.  You're gonna have standard things in terms of sideline reporters and everything. Now, in its main feed, Amazon will overlay stats and game updates using what it calls x-ray technology. They're gonna put a little bit of a wrinkle here. It will offer an alternate stream for younger audiences hosted by a group of YouTube personalities called Dude Perfect, and it's also gonna carry games on Twitch, which is the Amazon-owned site popular among video game enthusiasts. So they're adding more than you would think that the normal TV network could, okay? The first challenge for Amazon's gonna be making sure people know where to find it. The company plans to buy ads on cable TV. It's kinda like when the internet started and the internet companies were buying ads on television, telling you to come to their internet site and on the internet site, they would try and sell you ads, but meanwhile they were doing the advertising on the television, telling you to come to their internet site and advertise on their internet site. But Amazon, they're gonna be telling people about this. Now it will be interesting in terms of what those ads will look like, but they're gonna remind fans that Thursday night games are no longer on TV anymore. I imagine you can have a little fun with an ad like that. Now they also struck a deal with Direct TV. They're gonna be available in bars and restaurants. Hometown fans will be able to see their teams on local stations when they play on Thursday nights. In addition, they're gonna promote everything on top of Amazon's straight out homepage, okay? To the cardboard boxes that prime subscribers have delivered to their homes. I mean, Amazon boxes folks are gonna start looking like Thursday NFL promotions. I'm just bringing you through how this is a big change. I mean, it happens one week from tonight. This is the NFL season. There's nothing like the NFL, at least in America in terms of live sports and the draw that they have. And you're seeing a streaming giant have exclusive rights to an NFL game on Thursday. Now, the NFL is very smart in how they divvy up their rights to many of the networks. They don't go all in on one. So don't expect that something like Netflix is just gonna corner the market and sign a deal with the NFL for some obscene amount of money just to try and corner that type of a demand. But it is a game changer, how it will happen now. The one thing that they do talk about on the back end of this, and I've experienced it, man, is you miss a moment in live sports and people are not gonna be happy. As in, you got problems streaming and no matter what happens, people are occasionally gonna have difficulty connecting. Maybe you have a glitch in your stream of some degree. Nonetheless, I'm sure they'll encounter some of that as they go, but Amazon's got prime. And it's not like they're entering a foray they're not familiar with. For Amazon, success this NFL season could take many forms. I mean, you're gonna see, there's a lot of NFL fanatics out there, folks. And if they're not prime members, they're probably gonna sign up for prime. And where does that lead, right? I mean, think about it. They could lose so much money if they just got enough subscriptions because if people sign up for prime and they start having them order products on prime, et cetera, that's enough money, maybe indeed. Stay tuned, Amazon though, of 1.5% so far will be right back, folks. You might think that if you want to be successful at trading in the stock market, you're going to need a crystal ball. After all, it's impossible to predict the future, right? Like any endeavor in life, before you decide it's impossible, get some advice from the experts. You might find that it's not so impossible after all. For daily market overviews that give you direction on the key indices, selective stocks and commodities, subscribe to the opening call newsletter at tfnn.com. The opening call newsletter is written by Basil Chapman, creator of the trading methodology known as the Chapman Wave. The Chapman Wave up-down sequence gives you an edge in identifying price turns, finding the peaks and valleys in stock prices.  First-time subscribers also get a 30-day money-back guarantee. If you're not satisfied, let us know and you'll get a full refund within 30 days of signing up. tfnn.com, educating investors. The technology around us is changing every day. With so much happening, it can seem impossible to keep up with all the information. David White's investment newsletter, the technology insider, is designed to give you all the information you need to understand the technology that shapes today's markets and tomorrow's future. David White has made his living staying on a cutting edge of technology. His weekly newsletter will give you specific recommendations for value tech stocks, as well as entry prices, target prices, and stops to set for each trade. Dave delivers his weekly newsletters every Friday with updates throughout the week. You can get the technology insider at tfnn.com for only $37.50. Sign up for Dave's newsletter, the technology insider, and get an inside look at everything the technology sector has to offer. Try it risk-free today with our 30-day money-back guarantee. tfnn, educating investors. Will the S&P 500 continue to climb for bold trades on U.S. large cap stocks in either direction, trade SPXL, SPUU, or SPXS, Directions Daily, S&P 500, Bull and Bear, Leveraged ETFs. Direction Leveraged ETFs. An investor should carefully consider a fund's investment objective, risks, charges, and expenses before investing. A fund's prospectus and summary prospectus contain this and other information about direction shares. To obtain a fund's prospectus and summary prospectus call<PHONE_NUMBER> or visit Direction Investments.com. A fund's prospectus and summary prospectus should be read carefully before investing. An investment in the funds is subject to risk, including the possible loss of principal. The funds are designed to be utilized only by sophisticated investors such as traders and active investors. Distributor, Four Side Fund Services, LLC. This program is brought to you by Vista Gold, traded on the NYSE American and TSX under the symbol VGZ. Welcome back, folks. We got to the market. It's catching a little bit from the lows. Finishing up the conversation on Amazon. Amazon has 1.2% today. Getting into that advertising part of what they're dealing with. Come on, where am I? Here we go. Nope, one more. And I got to jump back to the Amazon article. Come on. Don't do this to me. Oh, I just had it up. How do we do this? All right, I'll get it. Yeah, it's right here somewhere. All right, I'll find it after the next break. What they were talking about, and I don't even need it, what they were talking about is, that they are going to be charging $600,000 for a 30-second ad versus $500,000 last year. They're looking for about 12 million viewers per game versus 16 million. But what they're saying to advertisers, okay, and think about how this is a game changer. Amazon knows everything that people buy that are watching NFL football. They have millions and millions of people that are watching, and they know their entire purchase history. On Amazon, the level of information that they're gonna be able to serve up to advertisers that they're reaching, is, I mean, it speaks for itself, right? Well worth the money that they're probably gonna be paying. I imagine if advertisers figure out the best way to use that information to focus on the people, that, I mean, maybe you have certain advertisers that only are targeting people who have ever bought one of their products. You got a company like PG that sells so many of their products, right? They're just serving up ads directly to their consumers. I mean, it's pretty endless, but when you think about having that much data, watch out, folks. And yeah, market's catching a little bit of a bet. S&P's just jumped about 20 points right now. Over in Europe, they are diving lower, man. But there you go, there's a pop for you. Right when we open, that's the last 15 minutes. Let's put it on a one minute bar. As Kevin was saying, one minute bar is pretty decisive right now. And look at that, man, the last few minutes, we just jumped about 20 points from that low of 39, 45, the NASDAQ 100 catches a bid. You're talking about almost 100 points from where we were at 9.36 this morning, and the Dow, just off 100 points when you were off 200 points at one point in the Dow. We jumped over to Crude, 83.53 up about a buck 59 for Crude. And let's see how Apple's trading today following their news yesterday. Pretty well received, but the market charged higher Apple yesterday. Apple finished higher, but pretty much barely in line with the market. Today you're off about half a percent, pretty much in line with the S&P sitting off about three tenths percent right now. Apple yesterday, in terms of what they came out with, and I am an interested consumer right now, and here's that Amazon article, it's right there. I knew it was, I couldn't find it. So they're guaranteeing advertisers, they'll reach more than 12 million viewers per game. Yeah, about 80 million households have watched Amazon Prime Video at least once in the past year about the same number who subscribed to pay TV service, but there was the part that I wanted to emphasize folks, because if you think about this and you think about that they could almost do this as a lost leader just to bring people into the Amazon Prime ecosystem. They've told advertisers it has an abundance of data on Prime subscribers and could serve up targeted ads that lead to purchases. I mean, imagine you're gonna be able to click on something while watching Thursday Night Football. They know you bought something three weeks ago, you click right in the screen, you're brought to the product, you order it without even doing anything and you're still watching the show the entire time. Pretty cool, but that's where it's going man in a big way. All right, Apple. So they come out with the iPhone 14. I am interested because I have had my iPhone 12 for about two years. I may go for the upgrade middle of November or so. I'm done paying for that. I maybe I'll trade it in. I'll see what kind of deals they have. Maybe they have some good deals on the iPhone 14, but I'm pretty interested to see what they have and not really too much that I'd be using at least. I mean, satellite service. I don't plan on using that anytime soon. Hopefully I'm not in the middle of the wilderness and need a satellite to text or call somebody and camera improvements. Camera improvements always welcome, but we all know, man, especially if you have an iPhone that's as recent as the iPhone 12, man, my camera's so amazing. It doesn't need anything. You know, I mean, they're going to keep producing cameras just like they keep making computers better and better, but the functional betterment of that product for everyday use, not really that big of a deal. Nonetheless, my screen does have a little bit of a crack in it right now. Sometimes you can get a decent deal when you trade it in. That'll be something I look at. They also came up with an ultra watch, I guess. I was looking at that yesterday. The ultra watch just really for like an avid outdoorsman type deal. They have one thing that's like a beacon you can hit that people can hear you from 180 meters away or 600 feet almost. The one thing that they did not do is they did not raise the price though. So maybe that's where the market thinks that they'll be able to compete with Samsung and pretty interesting down here, they talk about that they control 58, and yeah, that's what they say. The devices, the bulk of the iPhone upgrades are coming to the higher end pro line. Those devices are going to get a 48 megapixel camera. Do we really need all those pixels? I mean, pretty cool if you can get it done, but not enough incentive to upgrade if you don't need to maybe. What tends to happen though, folks, is you know how it goes, right? These batteries, they only last so long. Maybe you have a screen that's a little bit broken as well. So what am I going to do? Am I going to have to pay 100 bucks for a screen? Am I going to pay 100 bucks or 200 for a battery? Is that $300? I'm paying to put it into my phone when maybe they have a promotion that allows me to trade in my phone, get a new one, get some type of a deal, and I end up paying three, four, 500 bucks or something like that over a year or two. I don't know, but you see how you really need that type of incentive. So those are going to get a 48 megapixel camera and a screen, this is one cool factor, that screen's going to be capable of always staying on in a low power mode. So they have, I guess, a similar to a recent version so with an Apple watch. So imagine that your phone, which I have right here, would be able to stay on so that you could see small widgets. Maybe they're talking about weather, calendar appointments, stock tickers, for instance, as they say, while the rest of the screen remains off. They redesigned the notch a little bit in there as well. And the, let's see, yeah. So the standard iPhone 14 is going to cost $799. Ship on September 16th, the Plus version, $899, October 7th. When you talk about the Pro, that starts at $999 and the Pro Max is going to start at $1,099. Those September 16th as well. And as they mentioned, they did not raise prices. Yeah, and pretty staggering, man. Flag, ship, device, counselor, about half its revenue. You're talking about last year, almost $200 billion. They expect to command almost 49% of the US smartphone market this year, increasing to nearly 50% by 2024. They have made gains on Google's Android operating system used by competitors such as Samsung. Folks, I am super biased and I don't even consider myself an Apple fanboy. I probably should, I guess, but I got some friends who are Apple fanboys, man, and I can't keep up with them. But I do have a watch, a phone, and some AirPods. So that probably qualifies me. But it's amazing that Google competes with phones that are as expensive as Apple. I completely understand the dynamic that Google and Android allow people, if you don't want to spend that type of money, because it is an obscene amount of money, man, when you talk about buying a phone and then you add on the plan on top of it and what you spend on a monthly basis on that piece of equipment, there are some outstanding phone carriers, folks. If you want to go on the cheap, and I say that in a great way, and you just want to spend a very bare minimum on a phone, you get something small, you get a service that's not that expensive, that is the part of Android I understand. But if you're paying like $800, $900, $1,000 for a phone, like some of these Samsung's, and you're on the Android network, I've seen the phones, folks. The ecosystem, it is not as enjoyable paying that amount of money, okay? And again, that's why I say I'm not a huge fanboy. I am in that I've seen the phones. I had a Google Android phone at the beginning of the smartphone revolution. Apple brought me over and it wasn't even close since I've been there. So, you know, as the revolution has come where Samsung is now trying to sell phones to compete directly with the iPhone, and don't see it playing out that way. And I love Google, man. I got Gmail, I got all that stuff as well. About 50% of the entire smartphone market, that's how we live, just pretty much. Stay tuned, folks. One more segment, we'll be right back. TFNN has just launched their new trading room, the Tiger's Den, hosted at Discord. TFNN has been educating traders for more than 20 years with live programming hosted by a variety of professional traders during market hours. And now they are expanding their reach with the Tiger's Den, available to all tigers and tygruses for just $1 for the year. There's no cash or added costs when you join our community of traders. In the Tiger's Den, you can look over the shoulders of Tom O'Brien and the other TFNN hosts while they analyze charts during their live Tiger TV programs and join an interactive trading community with hundreds of members exchanging ideas, interact with other tigers and tygruses as they share trading ideas, news analysis, and discuss the market action all trading day, even at night and on the weekends. The Tiger's Den at Discord is accessible on mobile or tablets as well. So it's always at your reach. To sign up today and become a part of this educational community of traders, just visit the front page of TFNN.com. You might think that if you want to be successful at trading in the stock market, you're going to need a crystal ball. After all, it's impossible to predict the future, right? Like any endeavor in life, before you decide it's impossible, get some advice from the experts. You might find that it's not so impossible after all. For daily market overviews that give you direction on the key indices, selective stocks, and commodities, subscribe to the opening call newsletter at TFNN.com. The opening call newsletter is written by Basil Chapman, creator of the trading methodology known as the Chapman Wave. The Chapman Wave up-down sequence gives you an edge in identifying price turns, finding the peaks and valleys in stock prices.  First-time subscribers also get a 30-day money back guarantee. If you're not satisfied, let us know and you'll get a full refund within 30 days of signing up. TFNN.com, educating investors. Everything in the universe is governed by the Fibonacci sequence. This mathematical principle is responsible for everything from the most aesthetically pleasing artwork to patterns in the stock market. To stay on top of stock patterns you can take advantage of, sign up for the Fibonacci 24-7 newsletter at TFNN.com. When you subscribe, you'll get a weekly report from veteran day trader Larry Pezzavento on stocks you need to pay attention to and you can trust Larry's analysis. After all, he's got 45 years experience as a day trader. Larry will also provide daily charts, videos, and data on the key markets that he's tracking. Expect notifications from Larry on market movement you need to act on at any time. First-time subscribers also get a 30-day money back guarantee. If you're not satisfied, let us know and you'll get a full refund within 30 days of signing up. Subscribe to the Fibonacci 24-7 newsletter today, TFNN.com, educating investors. This segment is brought to you by Think or Swim. For more information, just click the Think or Swim banner on the front page of TFNN.com. Welcome back, folks. We get the S&P's negative by 10 points right now and Aztec 100 charging back right now. You're just negative by 15, the Russell negative by five, and Tao off 101 right now. Chairman Powell, jumping over to the headline from the chairman.  I got too much good stuff to talk about. There we go. Powell says, Fed will act forth rightly until inflation job is done. Fed chair speaks as investors harden bets for, that's probably a typo, and I'm guessing they mean 75 basis points hike because 785 probably would spook the market just a bit, you think? Yeah, going from there just a bit. And as I mentioned tonight, the NFL season kicks off. Pretty interesting when you look at, so you get the Rams out there defending Super Bowl champions. The Rams are hosting and they're going to be in the stadium that they won the big game back in February because they got to play at home. The Bills, the Bills are on the road and they're gonna be a favorite. So two great teams out there, man. A rare road favorite against the reigning champ and a seasoned Oprah. How's that gonna make the Rams feel, man? You win the Super Bowl, you kick off 2022 at home and the market says we're pricing the Bills as the favorite, but the Bills, man. Josh Allen, they had quite a team last year. Yeah, and we'll see where they go tonight. That begins at 820 Eastern time on NBC. And as I mentioned, that's tonight. Next Thursday, Amazon kicks it off with their action. And it's gonna be an interesting one. Folks, let's jump around to currencies as we wrap up the program. This market, look at this. NASDAQ 100, we're gonna be green by the time we get off the show. Talk about some volatility and there is green. We got the dollar index. Yeah, there's some volatility in both directions. Sitting right near 110 right now. We jump over to the Euro-US dollar. Sitting just under parity at 99.70. We check out yields this morning. We got the 10-year, sitting at about 106. That's correlating to a yield right now. When I jump over, you're talking about a 10-year, 3.25% of the 10-year. Over in Europe, markets really accelerate and lower. The DAX off 1.6%, FTSE was flat. Just about a half hour ago off 810th percent. CACAROL off about 310th percent. Stay tuned, folks. We got our man Basil Chapman. He's coming up next. We got our man Steve Rhodes at one o'clock. Fast Market at noon Eastern time. You heard it. They'll be talking about three great stocks over there. DocuSign, one of those stocks. They'll be talking about Intel as well. We got our man Larry Pezzavento coming up at one o'clock. Steve White at two o'clock. And Tom O'Brien, he's back today live at three. Stay tuned, folks. Have a great Thursday.


This is your host Abhinav Bhartya and welcome to our Let's Talk. Today we have with us Gyal Homsky, CTO and co-founder of PlainID. It's great to have you on the show. Hi, nice to meet you. Nice to be here. Thank you for inviting me.  So I would love to know a bit about the history, the story of the company. When did you create the company and what is specific problem in this space that you wanted to address because when we look at the security space, it's kind of a solved problem but security is not a product, it's a process. So talk about it. Yeah, absolutely. Thank you. So I founded the company with my co-founder, Oren, and we both come from both cybersecurity and specifically identity and access management space. We decided to start with PlainID because we identified a gap in the identity and access management market. So generally speaking, if you look at this market, it speaks about or it manages the identity itself, the users, the user authentication, and then also the user authorization. However, authorization was the least handled area. There was a very big, still there is a very big gap in that space. Many organizations are required to develop their own solutions to find some way to handle authorizations and authorization is eventually what leads the business because it enables users to access resources. It's a representation of the business logic that you want to convey within your technology space. So we decided to focus on that area. We decided to found PlainID and provide the best solution for authorization, management, and control, which is what we are doing today. I want to also quickly talk about the evolution of security space from traditional IT world to the modern cloud-centric cloud that you were because the rules have also changed. Security is no longer silo. Developers have more access. I mean, we can talk about DevOps, DevSecOps, SREs, Platform Engine, all the personas there. But I do want to talk about how this evolution has kind of changed because we are giving access to people who may or may not need, you know, everybody has access. So talk about it from that perspective. And of course, we can bring in the whole concept of why zero trust concept came into the picture. So I just want to understand the evolution of security from your perspective. Absolutely. And this is a very, very relevant question because we see the rise of identity security. So if we look backwards, identity wasn't a core component of the security overall solutions. The organizations were relying a lot on perimeter security. So, you know, firewalls, antiviruses and so on. They were the focus point of many organizations in the past. But as the technology expanded organizations have started using more of cloud services, expanded their perimeter outside of the traditional organization space, the importance of identity has grown. Identity security is now top priority for many security leaders. Why is that? And the reason is because identity is the last perimeter to protect your most important assets. Identity is what gains access to information, to resources within the organization and therefore the identity itself and the identity journey should be secured, should be protected. That is the core aspect of identity security. It ties very directly into zero trust and identity for security and maybe some other marketing term that needs to join this, you know, this party but eventually they all speak about the same. Identity is what you should verify, continue to verify throughout the journey all the way from when the identity opens whatever device is using and tries to access the most important assets of the organization tries to operate within the organizational technology space. That is identity focused security understanding that journey, securing that journey providing solutions that can actually address the risks that are part of that identity journey. Does that make sense? It does make sense and it also kind of leads to another question which is that if organizations have very good posture when it comes to identity management or access control authorization does that enable their developers to work in a more efficient way because that instead of building gates blocking them you are building kind of guardrails so it allows them the flexibility to do the innovative things that they can do without restricting them. So can you talk about sometimes when people look at it they look at it more of a restriction but we can also look at actually enabling developers to do a lot of things more freely. How do you look at that? Yeah, absolutely. I think it's very, very important to understand that as well if in the past we saw developers preferring to build everything by their own authorization is considered part of the business logic of the applications. Today we see there is a change. Developers are even looking for externalized solution to externalize that logic. I mean, when you build something it needs to focus on the business functionality. Authorization is supporting that business functionality the same as authentication. You wouldn't go and build an authentication solution, right? That's already there very mature in the market. The same goes for authorization and it's very tied to the change in technology. If in the past the technology was mostly big monoliths today we see more usage of microservices. The design pattern is more fragmented and therefore it calls for centralizing the authorization management and control. So you would get consistency in decision, in enforcement and obviously in management as well. How much awareness is there among organizations? Because when there's organizations they're different sizes, they're different age. Some are like new, some are old, some have CSOs, some have the whole security teams, some are smaller teams. How much awareness is there where they do see the benefit of these practices or you feel that we need to do a lot of things to educate them so that they know these practices, the benefit of these practices. There's certainly an improvement in the market. Organizations today are much, much more aware. The difference between just managing the identity, handling the authentication process and authorization. I wouldn't say it's fully mature yet. I think there's still a way to go in regards to educating the market. What authorization is, how authorization can support your business initiative and what's the best practices to actually implement authorization in the best way? There are also multiple methods in the market, multiple solutions, but for sure there is much, much better understanding than there was a few years ago. You can also see a lot of open sources in this space and that for me it shows that this area is maturing towards being a commodity, the same as authentication, by the way, but there's still a way to go. It's not yet there. Sometimes when we look at security and open source, we don't see them coming very close together because most of the security companies are most proprietary, but at the same time now, almost, I mean, I will not give a number, but like 80 to 90% code base that we use is open source. Companies may realize it or not realize it and when you use open source, you have to deal with the whole software supply chain. I mean, they're just like cars assembly. So it really becomes very, very important to have a very good security posture. So let's just talk about, since we are talking about the evolution, that how open source is kind of also enabling affecting security and let's talk about what does open source mean for plain ID as well. Developers prefer open source. I think we can agree to that, right? And also open source once adopted, they build a community and there's a lot of traction around that. And that is relevant also for authorization because authorization is much more tied and influences developers and what developers do. Therefore, there is a place for open source as part of the authorization space and there are some leading standards, for example, OPA and CIDR and so on. There are several open sources within that space. Plain ID works with them, plain ID supports them because we understand the significance of open sources in the space. However, we also understand the disadvantage of open source which is management and visibility. Authorization eventually is about how you manage the business logic within your technology space and therefore we need to handle both the management, the visibility, the governance of authorization decisions in addition to how they are consumed. And that's what plain ID brings to the table, the combination of both, supporting both the organizational requirements in regards to management, governance and visibility and the usability of authorization, whether it's open source or other development related tools. Let's break access control down a bit. The different practices can be there, policy-based access control, role-based access control. Is there any right or wrong practice because we are not just talking about data center on premise, we are talking about cloud and we are not just scripting cloud, we are talking about multi-cloud and we are not talking just multi-cloud, we are also talking about Edge which is not those tiny IoT devices we are talking about which is kind of data center near user. So the whole landscape is much more wider and complex than the old days of just one system, one system and dealing with all the security policies there. I think you would find that those are all an evolution rather than a replacement of methods. What do I mean by that? As any space, as any technology, there needs to go through some process in order to get to what's the best way to do stuff. And when we talk about authorization, the level of complexity is very, very high. We need to consider that for authorization there is how you manage authorization and then how you enforce and control. So those methods which you mentioned are primarily around management. So how would you manage authorizations in an application or a technology space, access control list, role-based access control, attribute-based access control or policy-based access control? Eventually, I see them as evolution of one another. Policy-based access control today is considered the most advanced way because it kind of overlays all those methods with a business layer. It represents the business logic. It enables the usage of attributes, roles or whatever is needed in order to provide the right authorization decision. It enables organization to optimize the way authorizations are managed because it takes under consideration multiple factors, not just who the identity is, but also what the identity is trying to access. And additionally, when the context of access, right? Which is very important going back to our first topic, zero trust and identity first security. So today, policy-based access control is considered the advanced way, efficient way to manage authorization policies and it support multiple enforcement options as well, not limited just to one. What are the kind of popular practices which are there and do you see that they are enough? As you are like pointing out that we need a mix of these? I think we will need a mix of this because the technology is so expanded. I mean, just consider the way which you would want to enforce access within a database repository and how you would want to do that for an application or APIs or microservices. There isn't just one answer for all, right? It needs to be, the solution needs to consider the underlying technology which it supports. That's why, again, I'm coming back to policy-based access control. Within policy-based access control, you can actually define a statement. For example, account managers can access accounts within the region and then translate that into the relevant enforcement for data which leads to data filtering according to location, APIs which leads to possibly a permit deny based on what the API is providing, application level access which leads to a set of specific functionality within the application. But that's the advantage of the policy. The ability to consolidate the management of all those different variations of authorizations. So I see, by the way, I see more and more technologies moving towards policy-based, understanding the advantages of policy-based, embracing that, which is a good indication from my perspective, still a bit of a way to go though. How do you see Genitive AI from the perspective of Genitive AI for security? Of course, we can talk about it, but security is a big field. Or security for Genitive AI workloads? That's a very big question. And I think there are two aspects here, right? First of all, we know the risks associated with the Genitive AI. We know it poses a high risk. And I saw a discussion around how do you enforce controls on that? Like the results should come from trustworthy sources rather than generating, and there's nothing there today, right? Nothing limits the responses for that. So for sure, organizations, and by the way, vendors that are adopting those type of technologies should consider how to place controls. Authorization comes very well into that play because the dynamic variation of controls they can provide into the feed to that type of solution. Additionally, I would say authorization by itself can make use of Genitive AI by suggesting to the customers possible policies, right? This is something plain ID is for sure testing with, and hopefully next year, we'll have some good news in that area as well. Today's modern cloud native world is already very complicated. If you look at just Kubernetes, and those technologies were not meant to be easier. We are talking about technology that Google was using internally. When we throw security also in the mix suddenly, and we are also talking about shift rate movement, we are moving a lot of things in developers' pipeline. Developers should have all the time available to focus on writing that business application that adds value to that business. Just security and all those things are important. So when we look at this complexity, how are you folks, plain ID, making it easier so that the teams, organizations don't have to compromise with security. They don't have to take time away from developers, and yet they still have very good security posture. Plain ID has embraced the notion of central management and distributed enforcement in order to support that. We understand the different technology requirements and needs, and that they are not the same between the different teams. Therefore, distributed enforcement, you can choose how to control authorizations, the way which fits the underlying technology that you want, whether it's Kubernetes, microservices, APIs, data applications, and so on. However, the business requirement is to consolidate the management to have that single visibility, kind of single pane of control, and therefore that's the central management that we provide. That's the essence, eventually, of our authorization platform, central management with distributed enforcement capabilities to be able to accommodate exactly that, exactly what you say. What does your offering look like? Is it software that people can download? Is it SaaS? Just talk about your solutions. So our solution is a SaaS-based solution. It's an authorization platform that you consume as a service. We also, of course, have an hybrid notion because in authorization, security and performance are very highly considered aspect. So the enforcement component can be localized based on the customer requirements. But essentially, we try to provide the best solution that would not compromise security, performance, and the usability of our solution. Management in the cloud, fully SaaS service, and enforcement can be chosen to be an hybrid localized component. Security, as we were discussing earlier, is not an end product. It's a process. Also, security is more or less like cat and mouse game. The good guys have to be right 101% time. The bad guys have to be right only once. What advice do you have for organizations so they can build better security posture with right access control in there? And also, why they should do that? I would advise organizations to consider their identity, security first of all. They need to understand, need to recognize the importance of identity as a core component of the security, overall security posture. And then ask themselves what should be done in order to secure not only our identities, but also the identity journey. Because eventually, that's the core aspects of any security program, securing the identity journey. That's the way to reduce risks and that's the way to strengthen the overall security. Our identities are the gate to all of the risks that are associated with the organization. They have the access. They can see data, they can change stuff. So let's understand that path. Let's understand the risk in that path and let's address that in the right way. And maybe not one solution fits all. That's fine. But map that out and understand the importance of your identity security to your security posture. It's a bit sensitive because you're based in Israel that a lot of wars are going on right now in the world in the Middle East, of course, in Eastern Europe as well. There was a point where we were also worried about the cyber warfare. What are you seeing, what is happening right now? And also, how once again, organizations like Plain ID are helping protect some critical industries, companies, organizations to be operational even during this time of conflict. Not sure it relates directly to the conflict, but our customers, organization that have chosen to use Plain ID are implementing dynamic and fine grant controls for their most important applications and data assets, which basically means that what users can do change based on context, whether the user is working from the US, from Europe or from Israel, whether they are operating at one point of time or at another point of time. Providing those capabilities to your underlying technology, fine tuning access based on context, not static decisions, that is what enables you to strengthen your overall security posture. So I would say that our customers are benefiting from higher level of overall security just because of that. Well, thank you so much for taking time out today and talking about the company, the whole evolving landscape in terms of access management. Thanks for all those great insights and I would love to have you folks back on the show. Thank you.


So at this part of the, at this part in the conversation, at this point in the conversation, I'm telling them, yeah, let's do it. They're saying, yeah, let's do it. Okay, cool. So I'm going to go to your business page real quick. See, see it. Yeah, and then click on the intro. In the intro, the name, my name. So I tell them I'm going to go to your business page real quick and I'm going to request access. And so all I'm going to do them request access to run one single ad. Okay, so I run it from my account, but from your page. So I have to request access to your page. So I'm going to copy the link there at the top. Copy the link, the URL. Okay, so now what you're going to do is you're going to go into your business settings. Open up a new tab, go to business settings. Okay, so now on the left hand side, you're going to click on pages. And then you're going to click on add. So all you're going to do is click on pages and click on add. So now you're requesting access to their page. So click on the blue one, add the blue button. Oh, here. Okay. Yes. Add request access to request access to a page. Put you. Yeah, paste. And then I scroll. And I just toggle it out. You just toggle create ads. That's it. So go ahead and do that. Create ads. And then request access. Okay. So now, now what you tell them now what you tell them is you say, okay, okay, Dave, now share your screen. Okay, so now now you're going to close that go ahead and click close close, but leave this page here because we need to come back to this one. Okay, so now you're going to tell me, okay, David, go to share your screen. I'm going to walk you through on where to find the notification. And so now what I'm going to do is I'm you're going to tell me, okay, David, go to your business page. And that's what I'm going to do. So I'll go to my business page. And then on the left hand side, on the left hand side, you're going to see settings. Right here, bottom left. So I'm in the admin of my business page. You're walking me through. You're telling me to click on settings. And then you're telling me to click on page roles. So you click on settings and then right here to the left page roles.  So right here, pending partner request, best WA, I respond to request. I click on continue. I click accept request. I put in my password. Always make sure the password is put in. If they don't put in the password, you don't have access. So always make sure you put the password in. So boom, I just granted you access. And so now at any time, I can come over here and just remove you. At any time. And I tell them that too. I say, Hey, John, don't even trip, man. You can always remove me. Like I'm not, I don't have access to your private information. I ain't seen all these chicks that are email messaging. Right. I can't see none of that. All I'm doing is I'm going to run this ad. That's the only access I have. And if anything, if it makes you feel better when the ads over, just come over here and remove me.  So look, so now I just responded to the request I put in my password. Now, you're going to say, okay, cool, cool Dave, that's all I needed. Now you're going to go back to your screen. Now you're going to go back to your business settings. You're going to refresh this page right here. It says it's pending. So go ahead and refresh it. And now you'll see that permission has been given. And so now what you're going to always always do this is super important. What you're going to always always do is add people. You have to click on add people to the right. And add your name. You'll see your name in the top left. So go ahead and click on that and then you're going to toggle on the create ads. That's all you requested. So that's the only one you're going to toggle on. So create ads, assign, click it, assign. And that's it. Now, now as you go and run that. So now as you go and run that hit done. And are you running? Are you running that? Like, are, am I still on the call with her or do I say, okay, I'm going to get this going for you here in just a little bit or are you still. That's what you say. That's what you're saying. Yep. That's what you're saying. Yeah, so you're doing all this without her. Yeah, so okay, cool. Great talking to you. I'll get everything started now. And by the way, what credit card do you want to, do you want to run the add on? Oh, visa. Okay, cool. If you can just go four numbers at a time, please. And that's how I get the card. So that's how I get the card. I get at the very end right here. Okay, cool. So I'll go in processes. I'll send you an email confirming the ad. I'll also send you an email of the ad. And then I'll also send you an email of how to link everything for step one. That's a video that I put up on my YouTube channel. You can watch that video and it'll walk you through how to link everything, how to set up your customized social media platforms and how to list them all on your personal Facebook page and your business page. That's a YouTube video and a stage that you need to do next. How to customize your social media links for real estate. And all you're doing is you're sharing your screen and in walking me through, I'll show you how I do it right now. Actually, I'll send you the video that I did do the same video. Okay, because because that's added values. I'm telling the client, I'm saying, hey, okay, cool. I got your credit card. Awesome. Everything is in what I'm going to do now is I'm going to go in and hang up and I'm going to get started on everything. I'm going to send you three emails. One email is going to be the video for step one that's going to walk you through. It's a YouTube video. I have a YouTube channel. So you're going to be able to watch that and link everything in two minutes. That's going to help you set everything up super quick. You'll get that in an email. The second email you're going to get is an email of the actual ad. So the image, the actual ad, I'm going to send you a link to the actual ad. You click on it, you'll see the ad in the newsfeed. That's email number two. And then email number three is a simple receipt as you process that credit card. There should be a receipt that goes out. So that's the third email. Okay, so that's why I tell them, okay, great. Have a great day. I'll be a message away from anything. Talk to you soon. And that's it. And then what I do too, though, what I do is super, super important. Super, super important. What I do is I, is I, is now that I have, okay, and I do this after, after I've already hung up with them, after I've already hung up with them. Watch right now you have access to my page.  I actually click on, click on, click on view page to the right top right view page. Even though you only have access for create ads. Yeah, you actually have access for create ads and view. It said something else view something else. So, now that I have access to the page, I already hung up with them I already processed the credit card I'm getting ready to run the ad and set everything up. What I also do, this is the last part, I click on settings to the left settings. I'm going to their page. I'm going to their page. I'm clicking on settings. I'm clicking on notifications. Top left notifications. Oh, yeah, I remember this and turning off so that they're not being notified every time somebody. Yeah, yeah, yeah. Yeah, so, so if you scroll down. Yeah, but you got to know where it's at scroll down show more and it's right there new likes. I'm turning that off just for the time being because this ad is going to blow up and I don't want them getting a notification every two seconds, you know what I mean. So, so I turn it off without them even knowing they don't care they don't even know so I just come in here I turn it off new likes. That's it. Okay. And that's all I really do and in this case I tell them all the time as well I'm I run it from my ad account that's why I'm charging you Facebook's gonna charge me. I run it from my ad account because this is a one time ad. It's, I'm only going to run this ad one time I run it from your business page. And if, and if if I were to show you how to set this up and run it in your account. Then that's a whole coaching program right there. I'm gonna have to teach you to set up your business manager. I'm gonna teach you how to set up your ad account how to put your credit card in. There's so many more things to learn that's what I tell them and it's true it's true. There's so much more that you're gonna that I'm gonna show you if you're going to run this ad through your ad account. But that is all part of my coaching program. And that's what I start to teach you as I coach you on more Facebook advertising. Right. And that's that's just me. That's my later that's my my that's the plan that you're on, for example, right. But in your case you probably won't be doing all that you'll probably just be running this one like that. You know, and that's that's another thing that's that's another thing say hey, well, honestly my thought is that they want more coaching, I'm going to tell them like, hey, I don't offer that but you know I do have somebody that does offer that and so if you're interested in more of a coaching program so that you're able to start doing and navigating, you know more ads for yourself, then let me link the person that I use and then I'm going to send them your way because I definitely do not want to. I'm not trying to build a business on that at all like send them to you. Yeah, and we'll make it yeah we'll make a bus we'll make up a little comp plan for for you and I and yeah that that part's easy that part's easy. So yeah for sure. Go back to the Facebook one real quick the 75 at the top the tab 75 open up that one real quick, the business settings. So now now you have access you see here in your business settings you have access to their page, you tied your name to the page, and now you're good.  Okay, and that happens on on I believe a second, the second. What is it in the drop down up here is that what you're me know you're running you're running it from your account so it's you're going to see your account there hit create click create. Just go, go, go engagement just go with engagement for now. Engagement and then continue. Okay, so now as you come in. And if it's real estate for sure you'll always go housing so special ad category housing and then just hit next.  Yeah, so housing hit next. And then over here on the second step, scroll down it's either on the second or the third it's actually on the third so click on the third to the left top left third the third step down to the left. You have your three yeah right here okay so it's on the third step where you choose the page. So right there Facebook page just hit the drop down and then you'll see mine. Okay, okay. Okay, so that's how you request access to. When I'm all done with this. Can I, where did that go.  If I can if I'm over here on yours and hit remove. That removes me, they won't have to go and remove me exactly move me. Yep. Good and remove, good and remove this one. Yeah. Yeah, so I don't have to worry about anything you're removing it and that's what I do I just come in here when the ads over I just remove myself. I don't even need access to the page anymore. But in my case when that person comes back for coaching. I'm not requesting access to their page. Again, anyways, I'm going to start teaching them how to do it out of their account. So, I only needed it for this like ad now. Yeah, yeah, I only needed it for that like that now for those that are actually running consistent ads for somebody right so now the same you but let's say just in general if someone was actually because in this in this case I'm requesting access to the business page so I can run one single ad. But if I was actually bringing on a client where they want to want me to run ads for them every month. Then what I would do is I would request access to their ad account. So right here, we're requesting access to their page so you can run the ad from your ad account one time thing. But again if it if I was running more than one ad for that person, I would click on ad accounts to the left. And then I would request access to that person's ad account. I'd hit the blue button add. And this this is right here you would go request access to an ad account, because you'd be assuming that they already have their business manager set up they already have their ad account set up. So if they do, then right here you're requesting access to an account. And so you just follow the steps with that you request access to their ad account. Now you can run everything from your end, but in the top left. Go back to the three lines click the three lines, the top left. Go back to ads manager. So if you requested access to somebody's ad account. That's what you would see in the top left over here. So what you would do is you would hit that drop down top left hit the drop down, and then you would see know the drop down best WA properties the drop down. You would see their ad account right there. And you would just click it. And now the ad is running from their ad account their credit card is tied to that ad account but you're able to access everything from yours. Makes sense. Yeah. Yeah, you won't be doing that part but for those that are actually doing that part yeah that's how you do it and then same thing you can always remove yourself. Once you're done as well. So that's how to request access to a business page and to an ad account.