All right. So I'm going to go ahead and get started. Welcome everyone to the first webinar for We Give Catholic 2021. My name is Lisa and I'm the Senior Community Engagement Manager here at Mighty Cause and we also have Linda here from the Catholic Community Foundation. Hi everyone. I just want to get us started. I have a few words to say before Lisa takes us off and running. And just hello friends and welcome to We Give Catholic 2021. And I just thank you for joining us today as we kick off a new season of generosity. So happy that you're with us. Before we dive in, I want to acknowledge all of you and just thank you for your leadership, especially during this past year. All that you've been doing for your parishes, your schools, your Catholic charity sites and programs and your nonprofits, it's amazing. And I'm sure you would agree that the year has been both challenging and amazing in so many ways. So I'm continually reminded by my friends at Giving, Giving Tuesday that it's important to reflect and refresh this year. I hope that you have all taken that time. There's so much great energy and so much energy around We Give Catholic as we start our sixth year together. But my hope is that that energy doesn't weigh you down. I want it to give rise and lift your ministry as the way it is meant to do. So don't try to do it all yourself. I'm telling you today that it's now is the time to gather your team. And as I heard Bishop Melissa tell all the educators yesterday, it's important to take time to pray each day as well. So it's a perfect way to reflect, refresh and rise through prayer. Our team here at the Catholic Community Foundation is privileged to work with all of you for We Give Catholic. I know you've heard us say it before. It's our gift to you. The day is integral to all that we do at the foundation in creating partnerships that lift up ministries throughout the diocese all year long. So this year I'm excited to have three announcements to start off our year and you are among the first to hear about them.  Well, they've increased their gift this year to $15,000. So we are really looking forward to another four or five minutes of just rapid fire matching gifts and we'll have more about that as the year unfolds. Second, and not second in its importance, is that we have a gift of $60,000 that we're going to be offering as a matching gift for tuition assistance to our Catholic schools. So the details of this gift will be rolled out to the schools in a separate webinar that we'll have later in September and you'll receive information about that. These gifts of $15,000 and $60,000 for the tuition assistance are in addition to our $65,000 in prize money that's available this year as well. Third, our third announcement is we're working with Northeast Ohio Catholic Magazine to create a giving guide that's going to list all of our participating we give Catholic organizations in a checklist format. And that magazine is going to arrive in every Catholic household in the diocese. So that's approximately 240,000 homes that will receive the giving guide during the first week of November. It's a great tool and a great way for donors to look at who is involved in Catholic and check off who they're wanting to donate to on November 30. So I didn't count this among our announcements because you already know, but our partner this year is Mighty Cause. And I've been meeting weekly with them over the past few months and they are a wonderful team. We're going to direct for a great giving day this year. So today you're going to hear about some new tools that are very exciting and will be helpful in your communications to your new donors and to your existing donors. At this point, I think it's a good time to friend it to send it over to our friend Lisa at Mighty Cause who lead us through today's webinar. Thanks again everyone. That was great. Yeah, so for today, as Linda mentioned, we really want to go over in detail the platform so that everyone feels comfortable and confident coming on to Mighty Cause and utilizing the platform for this year's giving day and challenge. So we're going to be going over a little bit about Mighty Cause. For those of you who are unfamiliar with Mighty Cause, some basics about the overall giving day, how to register your organization, getting started on the platform, and then at the end we'll go through any questions anyone has. If there are any questions that come up along the way, feel free to utilize the chat and then we'll just be going over all of the answers at the very end. Alright, so to get started, just a little bit about Mighty Cause. As Linda mentioned, we are the new technology platform partner with We Give Catholic. We've been around since 2006. We're one of the leading giving day providers out there in the market. And we've helped raise with awesome organizations that we work with over $600 million for over 30,000 nonprofits. And we try to provide as many tools and features that make it easy for you guys to fundraise and meet your goals and your campaign mission. So some basics about the giving day for this year. So just a reminder that this year's giving day is going to be on Giving Tuesday, November 30th, the Tuesday after Thanksgiving. That's always the easiest way for me to remember. Registration is going to be going on until November 1st. So you still have some time to, you still have a lot of time to register your nonprofit, but you have until November 1st to do so. And also, as Linda noted, the prize structure and everything that will be announced at a later time. Okay, so we're going to be going over the registration process. So I'm going to dive into the website and actually be going over the whole process, but just to overall summarize what you will need to do. So first you're going to want to go to WeGiveCatholic.org and click the primary registration call to action. It's in the middle of the homepage. It's hard to miss. So you just want to click the register button. And then you'll have three-strap instructions that you want to read through and make sure that you follow each step. And again, we'll go over that in just a second. When you are all logged in, you'll be able to then start your registration process. Once you've completed the form and everything, you'll get an email saying that you've submitted your registration. And then you'll receive a separate approval email within 24 to 48 hours. So again, once you're approved, you will receive an email that lets you know that you are good to go for the event. And you can actually find your status as well on your organization page, which I'll go through at a later time. Okay, so let's jump in and go through that whole registration process so you know exactly where to go. All right. So as you can see, I am on www.wegivecatholic.org. And what I want to do is, like I mentioned, click on the big registration button in the middle of the page. And that's going to take me to the registration page. So as I also mentioned, there are going to be three steps that you want to read through and follow because depending on if you've participated before or not, it may change what exactly you do. So if you have participated in the past, what we did since Mighty Cause is the new technology provider is we've migrated all of your information to the Mighty Cause platform. So you have a user account now on Mighty Cause, but you will need to set up your password so that your user account is all good to go and you can log in. If you participated in the past, you'll want to click the reset password to reset your password so that you can log in. If you are brand new to the platform, you can skip this step and move on to the second step. The second step is reviewing and confirming your organization name because you may have to use a search tool to find your organization in order to register, which you'll see in a second. You want to make sure that you are confirming the name that we have on file for your organization.  For example, we may spell out saints, but you shorten it to ST. So you just want to take a look at the list of organizations that we have already in our system just to confirm that if you need to search your organization that you have that confirmed how we have it in our system. So once you have reviewed that information, then you actually want to go into starting the actual form. So the first step is that you actually have to select the nonprofit or organization or school that you are registering for. So this is a really important step. Because again, you're saying I'm registering for, you know, my community foundation. So as I mentioned, if you participated last year, we've imported your information so you are in our system. So you if you already participated last year, an easy way to select your nonprofit is to look at the bottom where it says select from your organization and to select your nonprofit. What we're doing is how that's pulling in that information is if you participated last year and you were the lead. We added you as an administrator for that nonprofit. And so it's automatically pulling any administrators for that nonprofit in our system. If you're new to your organization or you are a brand new nonprofit, you want to utilize the search then to find your nonprofit. So we highly recommend searching by your EIN. That is the best way to find your specific nonprofit, because as you may imagine there are many nonprofits that have the same name. So that's the easiest way to search for your nonprofit. But just for the sake of time I'm going to search name. So as you see Mighty Cause it's a very unique name. So there's only one of them. So once I can confirm yes that is my EIN we are located in Alexandria, Alexandria, Virginia. That is our organization. I'm going to select that and then click select. So now I'm representing Mighty Cause and I can go in and start filling out my form. So for this year there we're only going to be asking for one lead admin on the registration form. However, you can add more administrators we just need one person to fill out the registration form. So I'm going to put in my name. So then it's going to ask basics about your nonprofit, like your website and phone number. So as you saw here. And then it's also going to ask the type of causes that your nonprofit serves or supports someone choose community. And then it's going to ask also what county you're located in.  I'm just going to go with other. So if you start the registration form and maybe you need to finish it at a later time or you want to before you submit it you want to review it at a later time. You can always do so by selecting save and finish later. What this will do is it will close out your registration, it will save it so that you can always come back at a later time and complete it and submit it. But if you are all good to go and you can submit it. I'm going to click submit. I'm going to give me a note that I've submitted. And I am all good to go now. And as I noted, you'll receive an email saying that your registration's pending and then once I'm approved. I will receive an email letting me know that I'm approved them. If you have any questions about registration, finding your nonprofit, etc. Please contact us. Our support team mighty cost support team. We're more than happy to help and guide you through that whole process. So please let us know if you run into any issues. All right, so just to go back to So now that we've gone through the registration process now that your nonprofits registered, the next part is getting started on building out your fundraising page where you're going to send donors and where you're also going to be able to manage all of your reports, etc. So I'll also be jumping into the dashboard in a second so you can see what it looks like live on the site where you can find everything. But just wanted to briefly go over your organization dashboard. So your organization dashboard is essentially your management dashboard. That's where you're going to be able to, as I mentioned review reports, edit your page, etc. So you're going to be able to view a vote to administrator set up on the organization page on and on your dashboard. It's divided up into a few key segments. So first being your overview as you see in the image that we have on the right side. So this is going to give you quick stats about your nonprofit. It's really a welcome page just to say hey this month you've received two new donors or you've received 30 new donors. Here's quick stats about how many donations you receive year over year, etc. This will also be where you can see your current status which I'll point out. You can see if you are currently pending or if you're approved for we give Catholic. The next section is your fundraising section. And this provides you all of the tools where you can add your matching grants. If you want to build out other fundraising pages you can build those out in that area as well and review them reports pretty self explanatory but provides all of the donation reporting which I'll also show you in a second. And settings allows you to manage all of your legal info your setup your EFT and add additional administrators. So let me jump into the site and go through that. If you have been set up as an administrator already on the platform, a really quick and easy way to get to your organization page and your dashboard is by using your the login tool. So if I click on the login tool. You can see that I will see is mighty cost foundation and that's the organization that I'm an administrator of. So if I click that, that will take me to my organization page, where I can see my organization dashboard. So just the sake of going through everything I'm going to show a blank page. So you can kind of see what that all looks like I've just chosen a nonprofit already in our system for we give Catholic. As you see this is what a lot of your pages might look like. If you don't have anything again if you've utilized the platform last year or participate participate before we've migrated a lot of information over so you may have a logo image or banner image that you can update. So your overview is going to be where you can see that status. So this is where you're going to be able to see if you are pending or if you can, or if you're approved. If you haven't filled out your registration it will also say as you see here registrations now open which means that you haven't completed registration yet, and you need to do so still to participate. If I need to go back to the organization page to edit it. I can simply click on organization page and it takes me back to your organization page. This is going to be the primary page where donors can come in and make a donation for your organization. At the very top there's a quick edit tool. So you can simply select this and see all of your editing capabilities, and also at the very top there is a toggle edit mode and an edit mode on. And you can use that if you want to see how does my page look for myself or for my donor so as you see if I toggle this off. It changes the formatting. At the very top you have your banner image and your logo, and you can always edit these sections by simply also clicking into these areas. So the banner image you want to make sure that it's rectangular and it is going to be mobile responsive, which means that it is going to be changing the formatting based off the screen that you're looking at. So we don't really recommend using banner images that have text in it, because again, it may be formatted a little differently if you're looking at it on a mobile device versus a desktop, because it's going to be changing to fit the screen that you're looking on. The logo image in the very middle. Again, you can simply edit this by selecting the pencil icon is going is has a one to one aspect ratio, which means that your logo image that you upload here should be a square image. Otherwise, if it is rectangular or it doesn't again fit the square image ratio, it's the whole image is not going to fit in there and it's going to be cropped. So you want to make sure that it's a square image. This little palette that you see here the painter's palette. That's going to be your theme color so if your organization or school has a, you know, has a branded color that you use, you can choose that right here and if you move that. As you see, it's changing the donate button and also the dollars raise that you see here in your goal so you can update that so that if it's your branding. At the very top, you'll see that there are two buttons is a donate button and a fundraise button. So for donors if they want to make a donation they can come on to your organization page and click donate. I mean I'll take them through the checkout process. And we'll go into how to edit this checkout process in a second. The fundraise button allows for any peer to peer fundraising. So for example, maybe you have board members that are volunteers that want to fundraise on behalf of your school or organization or church. For we give Catholic, maybe you want to run a peer to peer fundraising campaign fundraise allows for individuals or yourself to quickly and easily fundraise for your nonprofit. So that is a really easy tool that people can use. Again, if you don't plan on you to, you know, having peer to peer fundraising, you can ignore this button. It just is an easy way for people to begin to fundraise for your organization. Also the really at the very top you can enable fundraising stats and a goal. So if you want to list a specific goal that you have you can list that there. And you can also edit the how you want your metrics to be viewed at the very top. So for example, if you want to disable amount raised or disable number of donors, and you can also choose, you know, if you want to edit this goal amount as well. So below the metrics at the top of your page, you have a description area. So your description area is an inline text editor, which means that you can add photos videos. You can format your messaging however you want there. There's a save button. So for any changes that you want to make you can always save when you make your edits. There's 5000 characters in total. So you will have a lot of room and space to share what you're what you want to share with your donors this year for we give Catholic. There's also if this is not enough space for you or if you want another area to share additional information, you do have the ability to add a custom tab so another inline text editor that provides again additional information that you want to share with donors. At the very bottom, you can also enable a media gallery Instagram Instagram gallery and Facebook gallery. So media gallery would be just any photos that you want to display. And then Instagram gallery and Facebook gallery if you want to connect with your organizations Facebook or Instagram accounts, you can display those images that you have uploaded there. At the very bottom you'll see organization data and this is really information for your donors in case they do need to contact you or reach out to your organization. We highly advise just providing email phone number or place on your website that they can go to so that they can contact you if they do have any questions. If a donor reaches out to us, we actually will utilize this information if we need to send them to you. So that's why again we highly recommend providing your contact info there. So that we also know what's the best place that you are publicly showing the donors should go to if they have a question specifically for your nonprofit. So as I mentioned on the donate page is something that you can actually edit. So if you have certain donation levels or descriptions that you want to add on your checkout flow, you can actually do the do so through the checkout area on your dashboard. So if I select checkout. I have see three options and we're first going to go through the donation form. So as you see I have the ability to edit my donation levels or even add additional donation levels. So let's say I want this to be going to lower it to $10, but I also want to add a description. Let's say this is a school purchases one backpack. So then my donors will be able to see the description I've added and also I've edited the donation flow all at all times there's always a custom donation amount on the checkout flow so regardless of the levels that you put on your checkout form. There will always be a custom amount that donors can utilize when making their donation donors will also be able to hide their name from public display if they want their name to be hidden from any public timelines etc. And also they can also be can also dedicate their donation if they want to share in memory of or on behalf of someone. So if you have, for example, a school and you also want to provide donors the ability to designate their donation. Maybe you want them to choose. I want to support an arts program or sports program or academics program. You can actually add those options as designations. Right now there's general fund and then I can add a different additional one. Maybe I want my sports program to be the default designation. I can just save this. And then donors will be able to choose from those options. Again, if you don't have if you don't find that tool necessary for you, you can always remove it or simply not add it. Simple. If there are any additional questions that you also want added to your checkout form, maybe you want to collect phone numbers. We will automatically collect addresses, but maybe you want to ask if donors are interested in volunteering for your nonprofit. You can always add a custom question. And even add a custom answer type as well. And now we'll be added to the checkout flow and I'll also show you where that information where you can find that in a second. At the bottom, this is where donors will add their payment information. And for donors that are paying over or their donation amount is over $50. They will actually be able to also donate via a CH. So if they want to donate via their bank account, they will have the option to change their payment method to a CH if they want that. And then as you see at the very bottom, they will see their net total, and then they can pay. And when their complete their transaction, they actually will receive a pop up thank you page, you know, I'll say thank you for donating, and you can actually add a custom message to your thank you page and that's where the section and checkout thank you page comes into play. So you can utilize the inline text editor as I noted. If you want to add any message images videos that you want, you can even add a call to action button. If you want to send them to your website or you want to send them to a link that allows them to subscribe to a newsletter. You can provide all that information here, and then as well preview that on the site. After also they receive the thank you page donors will also receive a receipt as well. So within the donation receipt section within the checkout area. This is where you can also customize the thank you message on the receipt. So here in the thank you receipt you can add images or videos but again any text that you want to add here. You can go ahead and do that you can also send yourself a test receipt so you see what that looks like. And we also provide you just a quick preview here so you can see the messaging that we add and if you want to add any further messaging on here. Okay, so as I mentioned on one of once you kind of restart receiving all of your donations maybe are collecting all of your donor data from some custom questions that you've added. You can actually go ahead and go to your donations report to see all that information. So in your donations report or in your report on your left hand side dashboard. You actually have a couple of oops you actually have a couple of different reports available to you so that you can review so all donations will just show you all of the donations that you've received on the platform. You can filter by a certain time period. So or I'm sorry a specific date. So if you have utilized the platform before or maybe you're currently utilizing the platform. You can utilize the filter otherwise you know you'll see on November 30th all of the donations you received. And you can also search by name as well so if you're looking for specific donor, you can utilize that search to find the donor at the top will give you a quick breakdown of all of your metrics. So you'll see your net online your online matching grants. The actual report will provide you the donor name their amount date. And if it counted towards we give Catholic which it will if you're registered and their email. So any of the additional questions that you asked in the donations report that you need such as maybe phone numbers or again maybe you asked if they want to volunteer in the future. So all of those answers will be available in the downloadable donations report. So this is a report that you can download by using the download button and it will download it into a CSV file. In this report we also add additional details that we don't include on here so for example if you need the specific time that they donated, we will include that on the downloadable report. All of that is available there for you to review. So one of the metrics that I have listed here is matching grants. And that's one of the fundraising tools that you have available to you that you can utilize. And the platform for we give Catholic and we highly recommend setting up a matching grand. If that's possible and again as the second webinar that we have will go into that in a little bit more detail. So if you do have a matching grand, and you do want to add that through the platform, you can do so through the fundraising tool section. If you click matching grants, you will have the ability to see any current matches that you have live any upcoming matches that you have, or any past matches that you've had. So to create a match. All you would do is at the top select create. And then you'll be asked to fill out your match details. So as I mentioned we'll go into matches a little bit more in a future webinar. But this form will just ask you to fill out some basics about your match. So who is the match sponsor. What's the title of the match the value. So maybe you have $1,000 match for example, you can add even an image if you do plan on having any corporate sponsors or maybe you have a board member that's willing to match and they have a local for business that they want to promote. You can add an image to your match. And then you would set up your match perimeters or the type of match that you have. So you would set up the date that it starts and ends so you want to make sure that you're only setting it up for we give Catholic so November 30. And then you choose the type of match it is so if it's a simple match one to one you would just keep it as match a percentage of each donation 100%. However, we also have different matches available. We also have apply a total match when a certain quantity of donations is received for so for example if you have a match that you receive your match only when you receive your first 50 donors or fifth first 50 donations. You can set up a match. So that it is will calculate based off that type. So there's a lot of options available to you. Once you have that set up at the bottom you add an email address for the grantor or yourself this would be someone who you would want to be notified that the match has been completed or fulfilled, and you will create your match. So once the match is created it won't start until the start date that you've entered. So again if you enter your match today, it's not going to start until November 30 if that's a start date that you entered. Once the match is live on the platform, you'll actually see a button on here that says a match is live so that donors will see oh my donation is going to be actually matched. If they want to review more information about the match, they'll actually see a match tile on the bottom of your organization page that will provide more match details. It'll see the progress of your match so that you know if I go and see more details about your match it'll tell me who the sponsor is if you choose to make that public or how many more donations or donors that you need to in order to fulfill the match. So that's just a little bit brief detail about matching grants again we'll go into that in more detail in the next webinar, but just so you know that is available for you to add in the fundraising tool section. So as well within the fundraising tool section, you have a really cool tool in here called text to give. So text to give allows you to set up a keyword that donors can text and make a donation for we give Catholic. So to set up a keyword. You would enter the keyword that you would want donors to text so maybe that is I'm on Catholic Community Foundation, maybe that's CCF 21, something that's abbreviated and short and easy. Once I've entered my keyword. All donors would have to do is text this number<PHONE_NUMBER> that's a universal number every organization. That's what you would send to your donors to text, and then they would use the keyword that you've set up so let's say CCF 21. And if I were to text that keyword to that number is going to send me a link to your organization page. So this is a really great useful tool. If anyone is planning on creating a live event where it's hard to have many computers at once you want a really easy way that people can donate from their own mobile device and a really easy seamless way. This is a really awesome solution for that if you are planning on having a live event for we give Catholic. And we'll also go through that a little bit more detail in the next strategy webinar as well. But that is one option that is available to you in case you're starting to turn the wheels and plan. What type of campaign you're going to run for we give Catholic this year. All right so the last section that I'm going to be going over in more detail is settings. Obviously is a broad term but your organization settings is where you're going to find a lot of the legal. Any of the back end us settings that you need to update on the platform. So within general settings on your dashboard. This is where you can customize your URL. And also add alternate search names and also update your social sharing so your URL it will be we give Catholic.org slash what we currently have in our system in this case is Catholic diocese of Cleveland Foundation but if you want to update that you can go ahead and do so. And also if there is a alternate name that you go by so in this example let's say it's CCF you know a lot of donors are going to be searching for CCF on the platform. You can actually add that into here so that if someone uses the search and searches CCF your organization will turn up. And social sharing is the image and text that appears when you share on Facebook or Twitter if you want to make that a little bit different to customize that you can do so on here. Organization info is it also provides you that contact info that I shared with you on your organization page you can update that here as well. But if you need to update your legal name or address you can do so here your legal name and address it's back and information but if you need to update that that is here and it does require documentation as well. For the legal address we do have two ways to receive disbursements one is through setting up EFT and one is through check on now if you can only receive check. Then you want to make sure that you have the correct legal mailing address here if it needs to be updated. As I mentioned you do have to add legal doc or you have to provide legal documentation so all we ask is for a utility bill bank statements really just you know any verification documents that can confirm that the address that you're providing belongs to your organization. And then the last or last two sections we're going to be going over is disbursement settings and admins. So at the very top of disbursement settings it'll just reconfirm the legal mailing address that we have on file if you plan on receiving checks. However, if possible we highly recommend setting up EFT or what we call direct deposit. Because with check disbursements there is a $5 service fee per check just because unfortunately checks there is a fee to send them out. However, with EFT there are no fee so that's why we always highly recommend signing up for EFT and as well you receive funds actually faster. So with EFT all you would need to do is just add your routing and account number. And in most cases you will also be asked to provide a copy of a voided check or bank letter so you want to make sure that you have that ready to provide that as verification. It takes us about two to three business days to confirm and once you submit that information and it's approved you'll receive an email letting you know when you will when you have received that verification. When you receive your disbursement after we get Catholic, you can actually find a disbursement report in your report section of your dashboard. So this is where again we were able to find all donations. But if I click disbursements. Once you receive your first disbursement you can actually come here and see a whole breakdown of your disbursement if you're confused about, you know what donations were included any fees, etc. You can always come back here and see the breakdown and it really breaks it down in a comprehensive way so you can understand the net total. And also if you're set up as an administrator you're automatically going to receive an email that sends you to this report as well. So speaking of admins the last section that we're going to be going over are your admins. So this is going to be anyone who you want to have access to your organization dashboard. There is no limit on administrators so you can add as many as you want or as little as you want. And you can also remove administrators at any time. So to add a new administrator, you would simply select add new admin. And then enter their first name, last name, email address and their position at your organization. Once you've added that they're going to be added as an administrator just like you see here. And again if you have anyone that you want to remove as administrator. You can simply select the X and then remove them. So it's really easy and simple to add new administrators or remove them. And we highly recommend adding any new administrators that are going to be helping you with your reporting or editing or managing your page. Also administrators will receive a donation notification email for every donation that you receive on we give Catholic on the on giving Tuesday. You can always disable that tool if you don't want donation notification emails, but that is something that all administrators will receive and they will also receive any disbursement emails. Notifying them that your organization has received a disbursement.  Select settings on your organization dashboard and then click admins. One thing I want to point out with settings because sometimes it can be confusing is that when you click on your log in menu here. You will see my name, your name if you're logged in fundraising settings and log out. The settings listed here is different than the settings listed on your dashboard. This settings in your menu refers to your user account settings. So if you need to reset your password, or you want to turn off email notifications anything that's related to your personal the email address you have set up as an account on the platform. That is what these tools are referring to on the login menu. Any settings that are related to your organization, it's going to be on your organization settings. Just wanted to clarify that sometimes that can be a little confusing on the platform. And again for any questions that you have, feel free to reach out to us and will be more than happy to provide any support you can find our contact information on we give Catholic website or you can contact support at mighty cause.com. So let's go back to the webinar. So one of the things on the we give Catholic site is you'll have available is our toolkit. So our toolkit will have all of our webinars available there you can have. We also have a lot of how to links to support articles that are helpful, as well as templates for email or social media and images you need for any marketing that you're planning on doing for the challenge. And as I mentioned, we are here to help you. So please contact mighty cause supporting for any technological support. We are the experts on the platform. So please feel free to reach out. We're so much, we're so happy to help you know with anything. So again, you can find a contact support link on we give Catholic site but you can also contact us through support at mighty cause.com. All right, so we're going to be going through any questions now that anyone has. Again, there is a Q&A or chat area on if you do have any questions. I might be able to help you with that a little bit Lisa. Okay, couple questions came in on the chat. One of them was will the emails be collected in the checkout process or do does the organization need to specifically ask for that. Great question. You do not specifically have to ask for that it will automatically be collected because we need their email address in order to send them a receipt. So we're automatically collecting their email address for you guys and that will be available on the donations report for you to see as well. That's great. The other question that came in was, can individuals, individual administrators change their email notification settings. Yes. So that's something that is available on each individual's user account settings. You can find that. If you remember that the login menu that I showed you, if you click settings on that, you'll see where you can turn off email notifications. If someone doesn't want to receive an email notification. And again, if someone is lost, feel free to send them to us and we are more than happy to help direct you or turn them off for you. So those email notifications that you're speaking of come from mighty cause, correct. They're going to be coming from support at mighty cause.com. So if you do use a network or, you know, I would just make sure to double check with your it team that you aren't blocking emails from us and asking them to whitelist. Any emails that come from at mighty cause doesn't happen all the time but sometimes certain networks will block emails coming from us and putting them into spam. So if that is something that happens commonly with your emails, I would just recommend reaching out to your it team and asking them to whitelist us. And so, you know, all my leaders know that they receive continuous emails from me from now through the giving day, really mostly heavily in October and November. So if you have any problems with those emails or you want want to reach out to me about that. So just to clarify that a couple other questions came in on the Q&A. This one is, can you add pictures instead of a purchase? All of we give Catholic goes toward our annual fund, which is unrestricted money. So I'm not exactly sure what was meant by purchase instead of a purchase. Can we add pictures? Maybe they're talking about it there in the donation levels when you're, you know, $20, $60, $60, perhaps that if not if this person would just clarify in the chat. Yeah, unfortunately, you can't add pictures to the actual checkout form. That form is pretty much templated as you saw it. You really can only customize those levels or descriptions. Oh, okay. Okay, I see they clarified it with on the donation amounts. Yeah, purchase book bags. Right. Yeah, gotcha. Yeah, unfortunately, you can't add any images to that section but again, you could add if you did want to, you know, the only place I guess related to checkout form is that thank you page which is afterwards but one other option is if you really did want to include certain images I've seen before that organizations have relisted their donation levels and added more information on their about section or description. So that's really the best place I would say to add any additional information that you want about, you know, the donation levels or what donors can be supporting. So this question is about text to give and does it allow you to upload a file with cell phone numbers from your database or does a mass e-mail or do a mass e-mail text for those? Yes. Unfortunately, it doesn't work that way. It doesn't allow you to text donors. It only allows donors to text for you. So that's why in the example that I provided it's really beneficial for a situation where you may have, like I said, a live event where you don't want to bring a lot of computers. You want to have an easy way for donors to make a donation and not have a line or a queue where people are waiting to make a donation on a single laptop. So it's really just a way for donors to text versus you to text donors. Yeah, I can see so many applications for that. Yeah, schools if you're having pep rallies and parents are there or you're doing your activities or any nonprofit that's doing some sort of a gathering, which I hope will be able to do. Yes. This would be a great way to use this text to give. I'm really excited about the text to give and giving each one of you the control over that text to give with your own keyword. It's going to be a great communication tool. I've even seen some nonprofits, you know, just in case they have used that on their emails added to their website, just providing donors, you know, additional way in case, you know, any way that's easier for them to make their donation. It's really easy to add, you know, to signature, for example, on an email. Right. And I think we'll be going over some of these great new features will for sure mighty cause we'll be going over them in their October, their October webinar but here at the foundation we're going to be offering our training days again. They will be remote. There'll be two days of training days later in September and you'll receive more information about that and how to register. So for right now we're getting through some of the over high level overview. And so this great another question here about text to give will the text to give keywords stay with our organization all year, year to year, or will we be able to be changed each year. Yeah, so that's a great question. So text to give. Yes. Um, text to give is actually the keyword that you set up. It has to be unique. So once you have created a keyword that is yours and no one else can take that keyword. So that's why when you are sitting up the keyword. Uh, you, we recommend not using something that's very broad because it may be taken such as give using something that's more unique to your nonprofit because once you set it up, no one else can take it. Right. All right, any other questions are going to come in if not we'll we'll wrap up and we'll get you on your rainy day here. Yes. And as I mentioned, again, if the question comes up afterwards and, you know, you realize something came up, feel free to reach out to us more than happy to help. If you are having trouble finding your organization for to register or need your organization set up. Please feel free again just reach out to us and we're more than happy to help. And as I promised, we, we were doing a giveaway and the random drawing we picked out Heidi trip from St. Vincent, St. Mary high school and I'll be contacting her in order to send out a quarter zip really nice quarter zip with we give Catholic embroidered on it so congratulations to Heidi. But also I also want to remind you of the current contest that we have going with $500 award to get us through the month of August you have to submit your impact stories in a short video or a PowerPoint and tell us the impact of what you did with your funds that you raised last year. This is going to be important for you to share with your donors at one point and we'll promote that during our we give Catholic live stream on November 30. So we have our wonderful intern Courtney back again this year you might have heard from her already and you can get your submissions to Courtney. And I think you know I just want you to know that we're here for you. We want to help you just like mighty cause what a great partner they are I think you already can see that what great features are offering us this year. So we thank Lisa we thank you at mighty cause I thank all of the people who attended today. And please reach out we're here for you we're happy to help. And God bless you and have a great day. All right have a great day everyone. Bye bye. Bye.


All right, I think we're going to get started. We are going to be talking about a, we're doing our case study for the U.S. Helsinki Commission website.  My name's Joe, I'm the Helsinki project manager. I work at New Target. You're gonna hear from Chris who's over here. He's our creative director about all of the kind of front end and the design and some of the strategy that went into the site. Then you're gonna hear from Sirot who's one of our Solutions Architects at New Target. More about kind of the backend, what modules we're using, what configurations we had to do. The U.S. Helsinki Commission site was a custom PHP application and we took it into Drupal 7. So we're gonna be talking a lot about that process as well. Just a little bit about New Target. We were founded in 1998. Our offices are right outside of D.C. in Old Town, Alexandria. We do Drupal, we do WordPress, we're an open source shop. But we do .gov work and we also do kind of commercial work, non-profit work, association work. I'm happy to talk more about that offline if you guys want. We kind of do everything from strategy to design to development. We do a lot of integration projects. A lot of migrations we do host as well. And we also work with clients after sites launch in their marketing. So the Helsinki Commission, for those of you that do not know, is an independent federal government agency. It's been around for a little over 40 years. And its goal is really to strengthen the legitimacy of human rights monitoring. Their site, really, and one of the things that they offer, one of the kind of highlights of their site, is that they have archives that go back all the way into the 70s. And oftentimes we hear from them, you know, their site is that library. It's the archive. They want to make things easy to find. They want people to be able to access briefings, hearings, press releases, kind of all sorts of information throughout their history. So when we got the, when Helsinki came to us, this is what their site looked like. It's a little bit dated. I'm gonna have Chris talk a little bit more about the old site. And then we're gonna look at the new site. We're gonna do a live demo of the site. The site was launched in June, July of 2016. So it's been live. We've been making some improvements on it. But overall, the client's happy. The Helsinki Commission's happy. We've seen good user engagement. And we think it has a really fresh feel. But I'll let Chris talk more about the process. Yeah. Yeah, so like Joe was just talking about, this is a screen capture of the Helsinki Commission from May 2016. So just a year ago, this is what they came to us with. And when we got to them, we sat down with them and we had a lot of strategy sessions on what they wanted this new site to be. But one thing I wanna show you with the old site, just so we can kind of receive the old site and see the new site, is just kind of the content that they have and the things that they needed. They have a lot of internal pages, but I wanna show you the homepage. And one thing you'll see kind of from left to right is you got the left hand navigation. Okay, we can work with that. I get that's kind of an old kind of trend. Below that, there's a search function below the navigation. It's kind of buried. Okay, we're gonna work with you on that. Let's see if we can get the search function higher up on the page. In the middle of the page, you can see this little sliver of a map. That's an interactive map. On the old site, you'd have to, you click on it, it would pop up. I think it was a custom piece, but it was something that they wanted because it showed their partners in Europe and North America and stuff like that. So the map was something that we had to kind of make sure we took into the next site. Okay, no problem. Below that, there are tabs. And this is what the Helsinki Commission produces. This is their content. It's called the newsroom, statements, hearings, articles. And they're all using a tab system there. Like, okay, and what they're doing is, I mean, they're supplying these things on the homepage. Not a bad idea, having these tabs structures and this is the content you want people to see. We're gonna work with you on that. Great. And then to the right, you have some social media. There's another search function over there. And you're like, okay, we'll work with you on that as well. And even having the commissioners on the left and right of the map was something important to them. All right. So we got all this information. You know, great. Where do we take you from here? Well, the thing that NewTarget does is when we start a design process, we do something called style tiles. And this gives us a direction pretty quickly. Okay, so we're gonna put together some fonts, some colors, and we're gonna see how you feel about a direction. Because they wanted to push it. They wanted to go to another level. They weren't quite happy with, called the brand of Helsinki.  Let's try something a little modern, red, white, and blue. Keep it patriotic. We have a serif font, kind of feels traditional, but trying to show them a modern look. And they're like, you know, no, that's not us. I'm like, okay, first time out, I get it. Let's keep going. Second style tile. We tried some golds and some darker colors. Still using the serif. You got this editorial feel. It feels kind of like a new site. And they just, no, that's not quite it either. And then it was an interesting conversation because this is a government site. And it was really kind of refreshing when they're like, we wanna take this and we wanna make something, a government site that really pushes the envelope. I'm like, okay. So we go and we do a third style tile and we're using condensed fonts. We're using darker colors. We're using bigger photography. We're just trying some things. And they really liked it, you know? And we're like, okay, well, this is interesting. Let's go and design. Let's see all the elements that we have here and let's create this new experience. And so what I'm gonna do is I'm gonna jump out of the keynote. I'm gonna show you the live site because what could go wrong? And let me show you what we have. And I wanna show you this site that kind of came together here. And I hope you kind of remember some of the elements that we talked about. Okay, so one thing we kind of did was like, we kind of announced them. Here it is. Here you are. And we used the loop video to bring the site alive. You know, a lot of times we look at websites and their static. And it's been going on for 20 years. And we really decided to start to integrate video. And just in the background, it's nothing too crazy, but just a nice loop video to bring the site alive. And you have just their name right up front. Understand, where am I? No problem. Let me talk a little bit here. We took our navigation to the top. Mega menu type navigation. Kind of nice big fonts here. This is all the countries that participate by issue. No problem. And then search function. The search function, as we talked about, was lower on the page. Well, we decided to call it out and just make it an overlay. We had this idea, let's give the user like one thing to do at a time. So nice clean search there. Social media across to the right here. But let me scroll down. Here, you can see the navigation follows you. Gotta have the sticky header with these longer sites. And then we wanted to make sure we have the mission and we have the commissioners right here. And that is because very important to them have to be able to understand who these are and what the mission is. But before that, this is where we get to the content. The good stuff. And what it is, we went with a grid structure. We decided to take all those little tabs and create content types that were labeled.  But we get it. We understand that you're not always gonna wanna look at a grid structure. Well, we're gonna make sure that we can do it by list as well. And you can just scroll down. You gotta have the articles and the tags here, no problem. But you can always go back and look at this. But then you're saying, okay, well, how do I get to what I get to? Maybe I'm looking for something that's really important. And we're talking about these archives that go back to the 70s. Well, we have our filters here. A nice kind of clean way to open, close. And we can do it by category. We can do it by country, issue, date, all those things. The thing I wanna show you, though, is you have the sticky header. But guess what? You also have the sticky filter. So as these things kind of come together, they click and they're gonna follow you down the page. The one thing we did was decided not to do an infinity load. We have the load more. We felt that some people get frustrated. And so the user is allowed to click a load more. But let them allow them to get to the footer. It's okay. We have some information, so a subscribe button and things down here. But if they wanted to, they could have a continuous experience right on the homepage. Couple things to kind of show you here. Talked about that map. Well, we gave them the map. And we gave them an interactive map here that allowed you to see the partners, right? So if you were to click on the Russia Federation, you'd get some information. But guess what? You're gonna get all the content related to the Russia Federation. It's all right here. It's easy to kind of just browse through all the things that you wanna see with this partner. So nice and clean, easy structure here. One thing I wanna talk about this grid here, and it's right, you can talk about this here in a second. This is an eight block grid. You can kind of see it here. One, two, three, four, five, six, seven, eight. That is a grid that the client can use through their own liking. So you can see here, you're gonna see these different variations. But we allowed the user to, if they want an article to take up two blocks, we can allow that. One block, no problem. If they wanna take up the eight blocks to have a feature, that's not a problem either. They're not doing it here, but it's their site. But I wanna let Sarat here talk about how we kind of implemented all this and how this came to life. So like Chris and Joe have mentioned, content was their main priority. People were, when we started discussing, when we moved to the requirements gathering, when we started meeting the client, their main issue with their existing site was, people were not able to find the content what they were looking for. Because they had like a tab layout, they didn't have any filters. So organizing the content was the first priority. So we basically like came up with taxonomy vocabularies. We looked at their Google Analytics. We saw what are the key terms that people were looking for. We looked at how the content was organized on their current site. We came up with ideas on, okay, these have to be the taxonomy vocabularies with which each and every piece of content on the site is going to be tagged with. So the filters that you saw on the home base, the category, the issue, the type and the date where the main taxonomy vocabularies that we came up with. And this site is not a huge site in terms of kind of types because it's more content heavy. They do not have like all different kinds of variations. They only have like a few kind of types, like articles, issues, statements and press releases. And then all of them almost have the similar structure and then they have the, they're all tagged with the same taxonomy vocabularies. So when they create a new press release or an issue or a statement, they're all tagged with the same taxonomy vocabularies, which is why on each and every page that you see on the site, be it the home page or be it if you go to like any country page, all you see in the bottom is the same grid layout with the same set of filters with the same taxonomy vocabularies. So that way you can easily figure out what kind of you're looking for and easily find that particular content on the page. So as you have seen on the home page where we have the grid layout, and like Chris has mentioned, the client has the option to choose what kind of a tile they would want for each and every piece of content. So what we did for that is we basically gave them a select list for each content type. So when they're creating a content when they're entering a title, uploading a background image, entering a date, entering the body copy, we also give them like a select list that has like, okay, choose the tile size. And the options can be like one by one, two by one, one by two, two by two, which basically dictates the grid structure in here. And then they get to choose which grid layout they want and they'll upload, we even provided help text like, okay, if you want to use this size of a, this kind of a grid layout, you have to upload a minimum image size of this size. And then they went ahead and created all that content. And what they wanted to do was they did not want like, they did not want a typical news landing page where all the content is sorted by the date basically. So all the newest content being at the top, all the old content being at the bottom. They wanted to pick and choose what appears on the homepage specifically. So what we did was we gave them a note queue basically. And then in that note queue, they get to decide, okay, which articles go where in that particular queue. So then you might be wondering, okay, what will happen if I choose like a one by one, a one by two, a two by one, be the first three elements in the note queue? How is the homepage going to like layout? There might be empty spaces in between because the grid structure might not be aligning properly based on how they chose the note queue. So what we did was we spoke with them, we came up with some of the articles or press releases in some blocks of content that we call them as fillers. So for example, the Twitter block over there and the map over there are like fillers for a one by one and then like a two by one block. So we basically created a custom module that basically looks at the note queue when it starts building the homepage, it will start aligning all of them. And in the background, what it does it, it will start looking for any empty spaces in between and starts filling those empty spaces with these predefined blocks that they have chosen. So that way there is no gaps on the homepage when the page is laid out with all different kinds of grid sizes. They're all set with those. They did not have those empty blocks and then we fill them up with the fillers. And then as you have seen on the map page, so we used something called AM chats. So how many of you have here heard of AM chats or used AM chats? So AM chats is a great library. You can use it for any kind of data isolation. You can use it to create maps or you can use it to create pie charts, graphs. You can like free the data and then have it display in a nice and fancy manner. So the map that you're seeing here is not just a map that's out of the box with AM chats. We also did some customization. As you can see here, there's like green on North America and the Canada. There's like purple, there's yellow, there's blue on certain regions. So these are the regions that are participating with the Helsinkiemption, they're partners, which is why only those regions are highlighted and the rest are white in color. So we had to pre-define those colors in custom code where we say, okay, if it's this region, when you're rendering the map, load it with this color. And then we also give the trigger action. So when you click on like United States or Russia or any other country, you are taken to that particular page where you'll see the mapping in and then at the bottom of the page, you'll see all the content that is tagged just with that particular term I would say here, which is the country here. And then search, like we mentioned, managing content, finding content easily was the main priority on the site. So we used Apache Solar Search and in the search we used the typical Apache Solar module and then we also came up with facets and filters with which easily, they can easily search the content on the site. Any questions so far? Yep, go ahead. AM charts. Yep, I can pull that up here. That helps. Yes. And then for all the grid on the home page to be responsive, we used Masonry API. So Masonry API also has a views plugin with which you can have like dynamic grid layouts and then they're all responsive too. So what we did was we implemented it only for the home page.  Because they did not want to like manually maintain each and every internal page, the grid structure in each and every internal page, they were planning to do it only for the home page. So we provided them with instructions. So are you saying how do they choose the grid size and how do they lay it out on the home page? How are they coming up? Yeah, go ahead. And that's part of the design process. When we pitched this idea to them, we're like, listen, if we're gonna do this, we need to do it right and we need to start, it's on, the burden is on them. You have to start putting images with all your content. And they said, fine, we showed them subscriptions to Getty in places where they could get photos, to get video. But they also have their own content in terms of YouTube videos, in terms of other photos that are provided to them with the articles. So it was a little bit of a partnership in letting them, when you present something like this to them, you have to be honest and be like, well, this is your new look, this is how we think it's gonna work best. The other thing is, we also developed default images. When they just don't have time, when they just don't want to put an image with an article or find an image, we created default images, which is really kind of their logo in the background, a nice kind of look. But at the same time, they can't always have the default image. So there was rules we had to set up with them and they were happy, they were okay with it. I don't think every client would be okay with that. But there was this client that we were very happy to partner with because they were so willing to change. Unfortunately, we cannot log in here. Okay, one important thing that I forgot to mention in implementing this project is, this was not a project that we built out of, let's say, Vanilla Drupal. We did not just go to Drupal.org, download Drupal. So all the entire site, Helsing site is hosted by the house. So we did not have the option to use our own version of Drupal. So we had to go with the house version of the Drupal. And that was one of the challenges we had to face, basically. So there were some restrictions. You did not have access to the entire code Drupal, you only get access to the sites folder.  So basically what we did is when we started developing itself, we downloaded their platform itself and started developing in that platform. So there were some of the modules, I don't remember which ones, but some of the common modules that everybody uses, but they thought it was a secure risk so we could not use some of the modules and then we had to go around and then try to figure out alternate ways. So since the site is being hosted then, it's not even accessible. We cannot log in from anywhere. We basically had to like we pin into their network and then only, we can only log in through that. So unfortunately I cannot log into the back end here and show it to you. And they wanted an easy way to edit any page and customize and then I'm sure most of you use panels. So we used panels editors there so that they can easily manage their content and edit content too. Yeah, there is. And actually as kind of our follow-up and we do a lot of maintenance with them and support after the fact, we have kind of extended into a few areas. We've broken out things that they call like internal priorities. They're kind of press releases but they don't want to be classified as press releases. They want them as kind of just internal priorities. I think we call them Helsinki documents and things like that. So it is very flexible when we constantly are doing that for them. We did restrict them a little bit in terms of vertical just, you know, I think partly just because maybe the complexity or even getting longer images. But you can see here, no, we only kind of went with the horizontal and not the vertical. We're looking at very beautiful homepage but you also changed the internal pages. How did you think about discover on those internal pages if that became important? Sure, I think one of the biggest things I heard from the Helsinki Commission won this and I still hear from them. We did a lot with Apache Solar Search and making sure that we were making sure the algorithms were good there. One of the things I hear all the time is the senator remembers a hearing from 1994 and it's on this topic and they don't remember anything else about it. And that's where the filtering option that we have has really helped them. And I think that that's made it a lot better. You know, this site really is an archive and it has all the hearings and all the publications and all the press releases. So the people who are using this are you're kind of more, I guess, educated senator, congressman, staff, people like that. We do have people who are also interested in the topics that are coming but oftentimes people remember one or two pieces of information and that's it. Any other questions?


Hello, I'm Sally Stockwell, Director of Conservation at Maine Audubon. Did you know that Maine is the last true stronghold in the East for wild brook trout and the only state in the continental U.S. with wild populations of Arctic char and Atlantic salmon? You can help protect Maine's native fish by following a few simple steps while you're out fishing this season. First, make sure you're following the most up-to-date fishing rules for wherever you're going. Second, leave your live baitfish at home before heading out to fish in most of the north zone or in designated heritage fish waters in the south zone. Third, handle fish with care, keep the fish wet and hold the fish gently in the water to revive it before releasing it. Finally, remember this, certain sizes and weights of lead tackle are not allowed in Maine as lead tackle is one of the leading causes of death for adult loons. Visit fishleadfree.org for more information. Let's keep fishing in Maine great for everyone, including the fish.


The proposed redevelopment of Bannon Bay, Port Castries, Port Souffre and the Souffre Waterfront by Global Cruise Operator, Global Ports Holding, GPH, has been a matter of interest since the Government of St. Lucia made the announcement last year. On Tuesday evening, a representative from GPH joined the Chairman of the Souffre Regional Development Foundation, Ernest Auger, to address the community's concerns. The Chairman of the SRDF urged members of the Souffre community to approach the proposal with an open mind. We observe there is potential. There is a lot, a lot of potential in Souffre as a tourist destination. We are just beginning to scratch the surface. We are yet to recognize the true potential of Souffre as a major tourism dollar owner. We are yet to recognize the true potential. There is a lot of potential in Souffre, the waterfront, our natural sites, the springs, the pitos, and so our aim now is how can we take these assets and accrue much more benefit to the people of Souffre in particular and to the national post. Another representative from GPH, Dr. Sean Matthew, explained that the plans for Souffre will be expansive. However, it will not affect any revenue already being collected by the Souffre Regional Development Foundation, SRDF, or the Souffre Marine Management Association, SMMA. According to him, GPH is the largest cruise port operator in the world and has assisted in improving the cruise facility for many countries around the world, including the Caribbean. Souffre, he says, will be no exception. So we have looked at the waterfront in its entirety. We have looked at it from the market all the way down to Baron's Drive. We've also looked at a beach facility that is towards the Anshasne side and we are looking at providing to Souffre an amphitheater boardwalks, increased birthing facilities. In fact, the intent and initial designs has the birthing facilities improved by more than 200 percent. Members of the public got the opportunity to fire their burning questions at the representative, all of which were answered. The tourism dollars seem to be just in the hands of few persons and we think that there's a lot more that Souffre can benefit from the tourist industry and we are concerned that is this another play and this time a foreign one at that looking to exploit Souffre again. So how exactly will this project benefit the ordinary person in Souffre local? In anything we do in any island that we go into, first and foremost, there are no foreign employment because we believe we can train our locals to get it done. So that's number one. When we look at the waterfront, we start off with the amphitheater, we come down, we clean and we beautify the walkway. One will provide a number of kiosks all the way down to as far as we can go, maybe as far as the gas station and that will be provided for the lease rental of local entrepreneurs. The key thing about the waterfront is that we are trying to create an attraction in itself to allow the tourists to see there as a location to come in as well as the stayovers and locals where they can interact with the Souffre population and actually enjoy another aspect of Souffre. According to Dr. Matthew, Tuesday's meeting was just the first phase of consultation with the community of Souffre. He says the goal upon completion of the project is for the reimagined Souffre waterfront to feature enhanced docking facilities and new retail spaces for local vendors. From the Souffre Original Development Foundation, I am Jeanive Gonzague.


Hey guys, my name is Wilson, this week we're going to be talking about how much does it cost to start up your restaurant. This has been a question that I get on a daily basis. Can I start my restaurant with $10,000? Can I start with $50,000? Can I start with $100,000? We're going to be answering it right now. Now before we actually go into it, if you haven't yet had a chance, definitely watch this video. The four types of restaurant concepts that there are because it definitely varies between a bubble tea shop from an ice cream to a fine dining experience to a casual dining experience. All these come into play when deciding how much does it really cost when you're starting up a restaurant. So now that I've shared that with you, make sure you guys stay until the end because I'm going to be sharing with you five money saving tips for your restaurant when you're building out. And then I'm going to be sharing with you some resources in the link below as well. So now let's dive right in. Now I know that you like knowing the numbers. I know that you like people giving you the straight answer, which is the reason why I'm giving you the straight answer right now. For you to be able to open up a low-end restaurant, we're talking about from $100,000 to $175,000. Something that is in the median end, we're talking about $175,000 to $225,000. And something that is on a higher scale goes from anywhere from $750,000 to over a million dollars. This is the answer that you're looking for because you want exact numbers and that's why I'm giving it to you. But this is not realistic because there are so many different variables that come into play, which is the reason why I'm going to explain a little bit further about why and how these numbers come about and the things to consider when thinking about how much does it cost to set up your restaurant. Now as I dive in a little bit further, another way of presenting the numbers and how much it costs is by the square footage. And what I mean by that is you can calculate based upon the footage that you have anywhere from $100 to $800 per square foot to have your restaurant up and running. Okay. And what that includes would be including the renovation, the rent, the build-out costs, the equipment, everything is included. That gives you a median of $450 per square foot. Now once again, this includes a lot of different things and we're jamming everything into it. So that's the reason why I'm going to dive in a little bit further for you. So you may be wondering, my location is only 500 square feet. How much do I need to pay? Do I still need to pay $100,000 or my place is 2000 square feet? How much do I need to pay? Is it going to be $300,000 to give you a better answer?  And that would include anywhere from renovations to equipment to your build-out costs to the decor. All those would be included when it comes down to averaging. How much does it cost for your space? So for example, if you have a 500 square foot place and you're having a lower end of the equipment and lower end of the renovations and you don't need to have build-out costs, then the cost per square foot may go down to, let's say, $200 and that you can actually build up a 500 square foot place for only $100,000 for the same location in the same size. If you're going a little bit more higher end, if you need more equipment, if you need more decor, then the prices would go up to, let's say, $500 per square foot or $800 per square foot, depending all on the equipment that you buy and also all the furniture that you buy. And that's the reason why there are so many different variables that come into play and I'm giving you a range depending on your needs. So once again, it varies from $100 to $800 per square foot. So depending on your needs, you can actually kind of project how much would it cost and project the whole set of costs for your F&B. Now that you know the generalized number of how much it costs to set up a restaurant, I'm going to be diving into the five big variables where you can consider and that really comes into play of how much does it cost to set up your restaurant and the number one variable is your location. When we're talking about your location, there are different ways of setting up your location. First of all, you can actually buy out or actually rent a place that is completely empty and you can build it from scratch. We're talking about building the washroom. We're talking about the building, the piping, the grease traps and including including all the hooded vents and redoing all the HVAC and everything. And that itself is going to be much higher in terms of the budget. Now a little bit lower than that, you can consider buying an existing F&B place and you can just convert that and do some renovations, minor renovations to be able to get your shop up and running. And that itself, you're going to save on the buildup costs. You're going to save money in building up your washroom and then you're going to save building up all the different equipment, so on and so forth. And lastly, you can actually consider buying out and let's say a place that is not operating a food and beverage, but has all the different components already. For example, let's say a massage place. They have all the piping, they have the office place ready. Then you can just take off some of the walls and include your piping. So at the end of the day, we're going to be talking about the variable that is really determining the factor of how much you're going to be able to spend. The second money saving tip for you and another variable that you should really consider, one of the biggest costs is equipment. When it comes down to equipment, everyone want new stuff. And when you want new equipment, it comes at a big price tag. And which is the reason why I said that prices range from $100 per square foot to $800 per square foot, depending on this variable as well, which is equipment. You can actually choose in buying out new equipment or you can actually lease it. So then that way you're only paying a monthly rental fee and that would help you with your cash flow. You don't need to pay the whole thing up front. You're going to be paying interest if you lease it out. But on the other hand, you're going to save on your cash flow. Another alternative to save on money when it comes to equipment is to go into second hand shops. A lot of FMV places go out of business, which is the reason why it goes their equipment goes up for auction a lot of times. And a lot of times when you go to the auction places, these second hand places, you're going to be able to get them for a lot cheaper than the actual original new cost. For example, with our ice cream shop, initially when we first started, we thought we'd need to buy all new equipment. So we spent $30,000 buying a brand new Taylor soft serve machine. And we bought two of those. That's $60,000 that we spent buying a machine. Within three months, we realized that these machines are not what we wanted because they do not produce enough ice cream in the timeframe that we need, which is the reason why we started looking into what are some of the money saving tips. And that's when we found out that, hey, you know what? We can actually buy a second hand equipment, which is equally as good. We bought a second hand equipment that produces more and better ice cream for only $10,000. And we got this machine from an auction, auction place. And I'm like, wow, that's amazing.  The third variable to consider when opening up your shop that would save you tons of money and that can vary from here to here is the opening inventory. And what I mean by that is when you open your shop, you're going to have to buy a lot of ingredients, whether it be soft serve and tons of different powder and tons of different milk. Or if it's a restaurant, you're going to buy tons of meat and tons of pasta, tons of sauces. And at the end of the day, you need to be able to budget accordingly because a lot of inventory has shelf life. And when you do not manage these ingredients properly, then you're going to be able to spend a lot of money just on food costs that goes to waste. So when you're opening up your shop, budget accordingly, make sure that if you're ordering something in bulk, get them to deliver it multiple times a week, right? So then that way you can make sure that your food is always fresh. And on top of that, it actually decreases the amount of spoilage and your cost for your shop. For example, because our ice cream shop was so busy all the time during the summertime, we continued to order 50, 60 jugs of milk every single week. And before we know it, we were in winter season. And when winter season hit, our sales went down dramatically. And in turn, we actually wasted 20 jugs of milk because we were not producing enough volume. And that itself is a lot of money when it comes to spoilage. And for us, we need to make sure that we always consider the different trends and how people are shopping and how people are consuming our goods. And we should always just buy in small quantities and get it delivered as a needing basis, okay? So in that way, we can decrease the amount of spoilage, which brings in a lot more money in your pocket. The fourth type of variable when it comes to opening up your restaurant is the contingency fund. A lot of people do not account for this. This is actually a must have when it comes down to it.  This is something that is crucial to your success. And why I say that is because for any food and beverage shop to take traction, to actually make traction, you need to be able to bring your food out there in the world. And it takes time for people to talk about your place. It takes time for people to know how great your place is. And usually it takes a couple months to pick up. If you do not have enough funding to last that six months period until you gain that traction, you're going to be able to go out of business. You're going to compromise on your food offering and the quality would go down. And in turn, it goes into a backwards spiral into something that is no good. And it qualifies, compromises everything that you have been building your shop to stand for. Which is the reason why having contingency fund for your food and beverage restaurant is super important. Please, please, please do not oversee this line item when it comes to your budgeting. And the last variable to consider when opening up your shop is professional fees. Anywhere from franchise fee that we're talking about that ranges from 30K to 50K, to accounting fees, to your architect, to your lawyer fee, to your consultant. All these type of fees add up. It could go up to like tens of thousands of dollars. And if you do not account for these little costs, which adds up, then you can easily run into the reds. You can easily be in a situation where you don't want to be. Once again, contrary to the first three variables, which you can actually account for and actually save money for, these are the different things that you should definitely always consider and always account for when coming to your budget and when you're budgeting. How are you going to set up your food and beverage shop? For us, when we first started our ice cream shop, we didn't account for paying for a consultation. We didn't account for the lawyer fees when we're setting up our franchise. And that itself costs us more than $40,000. And in turn, it is because only because we were lucky and only because we were able to generate a lot of buzz from the beginning that we were able to afford all these professional fees. Otherwise, I can tell you we wouldn't be in business today. So make sure that when you're accounting and budgeting of setting up your shop, always account for professional fees. Doesn't matter how little they are because they always add up. So there you go. How much does it cost to set up your FMV shop? Hopefully by now you understand that there is no straight answer that I can give you in terms of how much does it cost to set up your FMV shop? Because once again, there are so many different variables that come into play. I tried my best to give you a ballpark range initially. Then we came into how big your size to project, how much does it cost to build your FMV? And then we talked about the five different variables where you can actually save money on and actually account for your budgeting. Then that way you're going to be in the best shape to budget for your food and beverage shop. Hopefully this has helped you in giving you some insight into how to prepare for your opening. If you want to learn a little bit more, I've actually written down from step one to the end step to a thriving shop all in the link below. So go in the link below. These are basically stuff that I've learned for the past five years from actually selecting a winning menu to choosing the perfect location to actually finding out what our customers like to actually finding the perfect location. All these things all in the link below. So make sure that if you guys want to learn more about how to build a thriving food and beverage shop, check it out in the link below. If you guys like this video, make sure that you give me a thumbs up. Otherwise, if you have any questions, leave in the comment section below and I'll make sure to answer it for you. Otherwise, subscribe along the journey. I'll see you guys next week.


So I build a community by really encouraging my students to learn from each other, so we take a daily walk where we get to talk about anything that we want to talk about. Really? I never cried that. And that is really important for them to learn from each other in order to really appreciate each other as people and to build that community. Do you like it this year? Good. I have loved math since being in high school. It didn't come easy for me though. I had to work really hard at it. I just absolutely loved the challenge of it and that's one of the things that I really want to share with my students. What do you think about what you see? Some students would enter her classroom not feeling like they're very good at math and when they would leave her class they would understand math in different ways. She believes in their potential even when they don't sometimes believe in their own potential. She's able to encourage them to not only survive 7th grade math but to thrive and to learn to love it. In sixth grade actually I did not like mathematics but since coming into her class it really grew on me and now I love solving problems. I want them to feel like they can face the challenge of math.  Cicely creates a learning environment that is very student focused, student driven. She really makes it practical. She gives them real world application. Ms. Woodard's class is just a phenomenal classroom because she does hands on activities with us. Do you think there may be a correlation between your height and the circumference of your head? I think that my methods in class are different because they're very engaging. They get students involved right away. Adam's shaking his head. No, why not? My students sit at tables in groups and they often talk with each other and work together. When students are able to engage with learning through the use of hands on materials or engaging with peers it helps them to latch onto the learning. She makes it fun. She makes it relevant and she makes it challenging. She makes me comfortable by encouraging us with her cheers. As a group we will often do little cheers that sort of encourage each other. You like to do a firework cheer which is like when a student is done presenting you do, you got it. You got it! It definitely makes me feel good when people cheer because that makes me know that what I'm doing is good and that I should continue doing it. When a student overcomes a challenge and it clicks it's a great feeling of accomplishment. It's why we show up every day as teachers. We want our students to overcome challenges. We want them to learn. We want them to grow. We want them to get better. And you think this is irrational so why? Yeah, good. And I want them to understand how important they are as people so that they walk out of here confident. Confident and knowing that they can do whatever they want to do when they grow up.


It's entitled Cracking Nuts of Phone and Other VoiceOverIP Technologies. One difference about this particular slide is that you have, so if you need to contact me or email me after this presentation, ask any questions, please use teamor at netwitness.com.  The one thing you need to know is you're not safe from wiretap just because it's the latest and greatest technology, it's all digital. And one thing I'm going to show you today is actually you can capture over the network and you can also capture, reconstruct, reassemble and replay voiceover IP. We're going to try to, I'm going to show you a good equation for do line up. We're going to try to do it anyway. I couldn't get the audio to exactly work. I don't have a direct feed but I'm going to try anyway to hold the mic up to the laptop and we'll see if that works or not. Out of this presentation is if you're at home, you have voiceover IP or maybe you're at work, you might want to be scared if you see the unmarked white van parked outside because they're still going to be able to run. This is Nuts of Phone. When you dial out, this is from a packet capture. When you hit the dial button on the Nuts of Phone application. This is the packet that gets sent out. If you look in the red, part Martin red, that's actually the encoded phone number. So it's not passed in clear text and it's actually very easy to decode the phone number. It took me a few hours but after doing a few operations, the phone number eventually popped out. And I'm going to go ahead and present the equation for that. Unfortunately, Net-to-Phone got to me before I could present this. So I was on the phone yesterday with Vice President of Architecture at Net-to-Phone and he informed me that this is proprietary information and therefore protected by law. So we're not going to be able to show you this extremely simple operation to expose the phone number. Moving on. Oops. I just had a PowerPoint malfunction. I'm sorry. So we're going to go right into how to capture and replay voiceover IP. Most voiceover IP products do use what's called RTP. That's the real-time protocol. It's very simple. You're looking at the header. This is what's at the beginning of every RTP packet. And there are two things that we are interested in. The first one being the payload type. The payload type is going to tell you what audio codec was used and that's what you're going to use to uncompress and replay the audio. Now most of them are pretty standard these days. I've seen on a lot of different products outside of Net-to-Phone. They use the common ones like ULaw or ADPCM or G.723 and these have all been defined by the standard. They're all static mappings based on this payload type. There are a dynamic range within the payload type that is only available to the vendor. The vendor can use whatever they want to use. In that case you would just have to try various codecs or go contact the vendor and be able to get their uncompression algorithm and apply it to it. But usually they use, most of the products use some of the standard ones that are available to you. The other thing that's important is the timestamp. The timestamp is important because in voice over IP communications you do not transmit silence. In order to actually do a replay of the conversation from packet capture, timestamp becomes important because we need to add the silence back in. There are five steps here to do this and this can be done from any packet capture maybe using TCP dump or something like that. My demo today was done using wind dump since this is a Windows machine and just capturing packets from a net to phone conversation. These five steps are actually fairly generic in that they should work for any product that is not encrypting their RTP traffic. I've tested it on a lot of different applications as well as hardware devices and it works fairly well. The five steps are we need to reassemble the application streams, we need to decompress the audio, we need to fill in any silence gaps, adjust the starting time and then we mix and we can play it back through our speakers. The original source being a packet capture, we can replay that and hear the conversation unfold. We're going to go into each five steps in detail. The first one is reassembling the application stream and since RTP is UDP based, we're going to reassemble the UDP streams based on the IP port-IP port combination. I want to basically create two link lists. I want to capture all the packets that are going to the server and then likewise I want all the packets coming back from the server so I have both sides of the conversation there and I can manipulate it so we're going to end up with two link lists, two streams and we're going to work from there. Then the second step, once we have those link lists, we're going to decompress, we're going to go through each packet in that list, we're going to look at that payload type to see what codec was used and then we're going to decompress it. Now in this example the payload type was four, so four means g.723 so we have called that codec to do the decompression and now our link lists, our two link lists are filled with uncompressed audio and we can move on from there. Now if you're a Windows developer they actually make it rather easy. You can just use the ACM API, the audio codec, the codec manager and you'll be able to query any codecs that are installed on your computer and be able to do this. All right, the next step is we need to fill in those silence gaps since voiceover IP doesn't transmit the silence. Now the timestamp is a little kind of vendor specific because the RFC doesn't really tell you anything other than this is for the vendor to use as a timestamp. It could be in any time interval, in my example I'm just choosing milliseconds but it's up to the vendor to choose any time interval they want. The first packet can start at any arbitrary number so that doesn't really tell you anything either. So really the only information you can get out of this is the differences between each packet, the differences in time between each packet and that's important. Then the first thing you need to do is you cycle through that link list and you find the minimum number, the minimum time interval and we're going to use that value. If we find it in this example you see 300 milliseconds was the minimum time interval between packets and then if you look forward at the first packet, between the first and second packet we notice that 600 was there. So what we have there is a missing packet. We either missed it or there was silence and it wasn't transmitted. So based on that we know we need to add in one packet of silence. Likewise between the second and third packet there you see we have a time interval increase of 900 whatever 900 is and that tells you since 300 is the minimum between packets and it's always a multiple by the way. 300 is the minimum that means we need to insert two more. So the end result in this example is we're adding in those packets to put in the silence. Otherwise if you were to play back this stream all you would hear is non-stop talking. There would never be a break. So that's important to do especially when you're going to do what we're doing and mixing both streams together so that you hear the full conversation. We're not done yet. Even though we have padded everything we got all the silence gaps filled in we need to adjust the late sending stream. What I mean by that is if you do a capture of RTP typically you're going to see one side transmitting before you see the other side coming back to you. So there is a time lag between those two streams and we need to adjust for it otherwise when we do the mix of both streams to hear the conversation you're going to find everything's out of sync. The streams would be in sync individually played but when you try to mix them together you're going to find that people are talking over each other and you're not going to be able to understand the conversation very well. So what we do in this example you can see we have our stream one or stream two and we notice that the first packet we capture was seen two seconds after the first stream. So what we need to do at that point is to fill in put in a little silence at the beginning of the late starting stream which is stream two since we noticed the first packet was two seconds after. So we compare those and we figure out how much silence we need to add and we go ahead and we add that to the second stream. So where we're at right now we've just got our reassembly of all our packets we decompressed all the audio we filled in the silence gaps in between all the packets in our link list and now we've just adjusted the starting time of one of the streams so that both streams should now theoretically if I played them both at the same time you should be able to hear the conversation unfold fairly well and you should be able to hear someone talking and then someone responding and it should mix together very well and that's exactly what this final step is we're going to just mix it. Mixing two uncompressed audio streams together is a rather simple operation in fact you're just going to be adding either the 8-bit or 16-bit quantities together to produce one single stream that will play back either through your speakers or you could save it off to a file, save it off as a WAV file, it's just uncompressed audio at this point and you could play that back.  But now I've got a demo of the actual equation I actually worked for on a product called NetWitness and I'm going to show you basically how this was implemented and you can hear hopefully for yourself how it sounds again we didn't get the direct link so it's questionable Now the first thing I want to show you is not the RTP stream but I'm going to show you the Net to Phone dial-up connection this is when you click the dial button and right here you know this is the block that I was pointing out before this is just a heck stump of the first two packets we see and that's actually where the encoded phone number was and you can see up here that's the actual digits that I dialed so the equation I can't tell you about, it does work please don't call that phone number, it's some Jamaican guy I just made it up, probably wouldn't be happy if everyone called him Alright now for the good stuff hopefully this is the RTP stream, this was step one this is where we had to reassemble the packets you can see the two IP addresses involved here and the two port numbers and basically we have about 2,000 UDP packets that are in our link list that I was describing and now we're going to go ahead and perform the other operations and replay the audio, so let's hope it works Oh and you would net the phone right now Oh, sounds like a regular phone call to me Yeah, I wanted to see if you're going to DEF CON this year It's in Vegas, isn't it? Of course I'm going Well guess what, I'm presenting this year and I'm going to demo how to replay What conversation are you going to use to replay? You're capturing this conversation right now? There you go, how'd that sound? Thanks guys, that's all my time I'll be outside if you want to ask me any question Thanks again