What's going on everybody? Welcome back to another video and I have picked my five players to watch in 2021 on the WTA who to watch out for and some players that I'm really interested to see how they perform in 2021. So there's a couple of easy ones, there's a couple of obvious ones, but there's some that we've forgotten about because they didn't play most of 2021. So let's go to the first player that I think we should all be watching in 2021. Maria Sakari, she's currently ranked 22 in the world. She had some solid results last year in 2020 against some really good players. She beat Serena, but I want to see how she rises up into the top 20. She's never made it in the top 20 in her career, but she is super fit and she is very, very aggressive and I like her game. How can she get into that top 20? Can she rise up the rankings? I think she's the top 10 player. Can she get to that height? Also, like I just said, she played really well against players like Serena Williams in 2020, but how can she compete consistently against the top 10? You can get a great win over one of the top 10 players in the year, but you've got to have to beat them consistently and play well against them consistently at the biggest tournaments and also breaking through at a slam. Like I just said, you have to beat the best at the slams to get higher in the rankings. I want to see how she does at the grand slams, especially in Australia. Roland Garros and the US Open. She's a really solid hardcore player, but she can also play on the clay as well. I'm interested to see if she can have a breakthrough at one of the majors in 2021. So, Maria Sakari, she is the first player that I'll be watching for in 2021. I'll be keeping a keen eye on her to see how she does, especially at the majors. She's due for a breakthrough eventually. Okay, let's go to the second player that I'm keen to watch out for in 2021, Egas Fiontek, the current number 17. Of course, the French Open champion. Can she back that result up? Remember, the French Open is only a couple of months away. That's what I'm keen to watch out for. Also, I'm keen to see how she plays against the other top 10 players. She beat Halep at the French Open, of course, but how can she do against players like Osaka on a hard court? That's not an easy task, or even Bardi on a grass court. Watch out for those players. And I'm also interested to see how she can play on other surfaces because she won the French Open. She's only ever won one WTA title. And guess what? It was Roland Garros. So, not a bad one to have, but she hasn't won any other tournaments in her young career. So, how does she do on a hard court? On a grass court? We obviously know she can play on clay, but how does she do on the other surfaces? That's what I want to know. She won Junior Wimbledon only a couple of years ago, so maybe she can play on the grass, but you're going to have to be a good hard court player if you're going to get into that top 10, which a lot of you think she will. So, Egas Fiontek, someone I'm really keen to watch for in 2021. Not so much on the clay courts because we know she can play on clay. That's proven. I want to see if she can win titles on hard courts and possibly grass courts because she has a Junior Wimbledon to her name, and we know that if you can play well at Junior Wimbledon, you usually play well at Wimbledon itself. Look at Roger Federer. Let's go to the third player I'm interested to look for in 2021. Serena Williams, the current world number 11. I think we're all going to keep an eye on Serena for the obvious reason of the Grand Slam record. We want to see if she can win it, but also I'm interested to see how is she going to recover because remember she got injured at the French Open and pulled out of that event in the second or third round. So, I'm interested to see how she recovered from that injury. Is she going to be more injury prone? She's getting older. She's almost 40 now. Is her body going to withstand the pressures of playing a lot of tournaments with these next-gen players coming through as well? Also, I want to see how Serena can compete against the top 10 players. How does she do against Hellup? How does she do against Osaka? And, of course, on Drescu, who beat her in the US Open final. How can she do against this next generation of players, the young players coming through? And, of course, the obvious reason we're all watching Serena is she is going for the Grand Slam record of 24 majors. We've been waiting. It feels like for five or six years to get that record. It's 2021 the year. That's what I'm interested to see her breaking that record. So, of course, I think a lot of us will be watching Serena Williams' quest for the 24th slam, the one that she's missed out on by this much so many times in the last couple of years. I think we're all going to be watching out for Serena at every major to see if she can break that record. Okay, let's go to the fourth player now that I am super interested to watch for in 2021. Alina Rybakina. Some of you might not know her. She's the number 19 in the world. She's a young player from Kazakhstan. She had a really great start to 2020.  She got a title as well. She almost beat Hellup in Dubai, which is a big, big event on the WTA. But I'm interested to see, can she back that up again? Also, I want to see her play consistently well against the top 10 players at the biggest events. That's something we missed a little bit of in the second half of the season. She didn't play well at those big events, but she played great at the start of the year, like I just said. But how can she do it consistently against those top players? We know she almost beat Hellup. She played well against Badi also at the Australian Open at the start of the year. So, how can she do in the big events against the best players? And also, I'll be looking to see if she can actually break through at a grand slam. But she seems to like the play on the hard court. She's a big, tall player. She's got a big serve on her as well. So, Australian Open, US Open, and of course, Wimbledon, a place where big servers like Caviteva have won in the past. So, I'm excited to see how Ryberkin is going to do at Wimbledon in 2021. So, Ryberkin, a player that I'm super interested to see if she can get to the next level. She's currently 19 in the world, but she's had some solid results. She just hasn't beaten those best players in the world to get the trophies. All right, on the fifth and final player, I am super keen to watch out for in 2021. And I think a lot of you will be as well. Bianca Andrescu, the current world number seven, the former US Open champion from 2019. I'm very interested to watch out for her in 2021. In her comeback season, she didn't play at all in 2020. And how can she regain the form from that 2019 season?  She couldn't lose. Every tournament she played, she won basically. So, when you look at her results, can she replicate that again? Having not played for 12 months, that's what I really want to see, especially early in the 2021 season. And Andrescu thrives at the big tournament. She won Indian Wells in 2019. She won the Toronto Canada Masters in 2019. And of course, she played really well at the US Open winning that. I want to see how she does at the majors and those big, big events on the WTA calendar in 2021. I want to see how she does at the Australian Open, which is supposed to be tournament she comes back in. Of course, the US Open. She's a former champion now. And Wimbledon, she has a game that could easily win Wimbledon. Very Serena Williams-like in her aggression. And the grass courts being quick, I think she can do some damage at Wimbledon too. So, let's see how Andrescu can do on the grass courts. And of course, on the hard courts, when she comes back hopefully in Australia. So, those are my five players that I'm keen to look out for in 2021. Let me know down in the comments below. Is there anybody I've missed out on? Is there anybody that you're really interested to look for and look out for in 2021? There's players like Sabalenca that kind of make it interesting as well, because she's on the rise a little bit too. And also, Plescu about having a new coach, I'm interested to see that. But let me know down in the comments below. If you have a personal favourite that you're interested to watch out for in 2021, those are my five. Let me know what your five are down in the comments below.


Watch some other videos in your industry. See what they're doing. Welcome to the Smarter Building Materials Marketing Podcast, helping you find better ways to grow leads, sales, and outperform your competition. All right, everyone. Welcome to another episode of Smarter Building Materials Marketing, where we believe your online presence should be your best salesperson. And in the studio today, we have someone who is going to talk about all of the missed opportunities for manufacturers who are not nailing it with homeowners, which is a hotly contested audience about whether or not we should even be going after them. And so I'm excited to bring Dennis Cobb-Stock into the studio with us. He is the founder and the brain behind Builder Brigade, who has a huge following on Instagram and TikTok, all talking about what homeowners need to know in their home building process. Dennis, welcome to the show. Hey, thank you, Beth. I appreciate you having me. I'm excited to dive into it because there's a lot of feelings in the industry around the customer channel of homeowners, and you've got a great purview into it and are really building bridges between homeowners and builders and manufacturers, kind of without anybody telling you to do it, which is cool. Um, but before we get into it, Dennis, can I just ask you take a few minutes for our listeners who may not know you, introduce yourself, what you do and introduce the Builder Brigade. Sure. Yeah. So, um, I started Builder Brigade a couple of years ago. It, um, actually started off not as just home building stuff. It was like a woodworking type thing. And then I just posted about my house and started posting some lessons learned when I was having my house built. And then it just kind of like evolved from there. And then I started realizing how much, not necessarily misinformation, but non-information for homeowners when they're having a house built. So I started making, you know, videos on lessons learned and lessons learned from my buddies who were building at the same time and just sharing that with everybody and then created a checklist to kind of summarize everything I was talking about. So, you know, people could just find it all in one spot and then seeing how much people were digging the checklist. And that just led into more content. And then now it's just revolving cycle of creating more content for homeowners. I'm getting homeowners and builders and contractors, you know, reaching out to me, giving me tips to kind of share with everyone else. So yeah, it's just been amazing on how helpful it's been for a lot of people. From a content creator standpoint, Builder Brigade is peak dream for a social media platform or social media profile because you've done it. You built the community. There's incredible conversations happening. And once you're getting your audience reaching out to you, giving you ideas of content to create, like that's how you know, you've really done a thing. You're no longer pushing it all out, but it's just all like you're getting this inbound inquiry. So true. I never really thought about it like that because it is. It's just very, I guess, natural in the sense to where I almost have so much to cover that there's not enough time in the day to where I'm in that weird spot of trying not to rush videos, but to still make them look good, but trying to answer as many questions as I can. I never really thought about it like that. Yeah. So tell me when did you launch it? You said you started a couple of years ago, but when did you officially launch your Instagram? Um, I guess it wasn't really official. Honestly, the Instagram thing I was, I started posting on TikTok and then those videos were really well first. Oh, wow. Okay. Yeah. A couple of videos went viral and I was posting on there and then I just started taking those videos and pushing them over to Instagram and then cleaning them up. And then it just kind of organically grew from there. So now it's just one of those things to where you just make the video once and you can just push it across all of different platforms because everyone's kind of spread out. It's funny. I always ask people this random question of like, what social media platform do you use most? And it's very interesting to see just the different age gaps where some people are still on Facebook and some TikTok and then some are just super heavy and Instagram. Okay. That's very interesting. So just for our listeners' sake, so you don't have to Google things while you're potentially driving. Dennis's Instagram, the Builder Brigade Instagram is 282,000 followers. TikTok has 554,000 followers. Your videos on TikTok have over nine and a half million likes. But if I'm hearing you, this is all grassroots. This is social media kind of at its best where you are creating content in an interesting way that answers questions that people have. And so people just follow you and engage with your content. I mean, that is like, it works. Like all the things that we believe about social.  So often we see this and it's the collars, it's the big budget, it's the mega dollars or it's the big influencers who have kind of just hardcore sold out or they had an Instagram when it first came out. But being able to hear someone say like, yeah, I just had really good conversations. I heard that people needed this information. And so I just leaned into short form content also right at the right time. Like there's always a little bit of luck when these things go well. I hope that's okay for me to say. For sure. Yeah, timing is everything. So talk to me a little bit about your process for creating short form content. What are you finding that's working and making it sustainable? For our listeners, I was chatting with Dennis. It's just him and his wife. There's not like some magical media team behind them. I need one. If somebody wants to be a media team, just reach out to me and we'll figure something out. It's getting overwhelming for sure. I would say more topics to cover than I can, than I have time for. But I would say to answer your question, there's just a few key things I think we see probably if you just look up the question on social media is the first three seconds, three to five seconds is key on a video. You're kind of trying to capture someone's attention for that three to five seconds and then just enough to where you can offer them good valuable information. So a lot of times some of the mistakes I see from people who are making videos is that first three seconds is somebody who's frozen in front of the camera about to speak and they do that for three seconds. Well, all of us in this room are going to flick and go on to the next video. So that first three seconds is key, whether it's a hook, you know, which is a hook is a title that would be on the video that says what you're going to talk about. And then if you don't use a hook or you can use it in conjunction with the hook is something that's just like moving or just captivating, you know, when when I'm going to go ask somebody a question, I'm coming around the corner to ask somebody a question. I'm not just starting with their face looking at me blankly. So I guess hopefully that explains it enough to just keep it dynamic. I guess in that first three seconds and not have your spinning logo floating in with background music. Yes, I think that's the that's the idea. So just try to keep it organic and real as possible. Almost like you're sending somebody a video through text, right? You're sending your buddy a video. You kind of want it to look like that, but you're able to give them super valuable information that they walk away with like, oh, that is awesome. They're either going to save it, send it both, you know, and everybody wins. You win, they win, everyone's happy. Okay, so you're saying something that is really smart. And a thing that we have found ourselves talking about constantly recently is like, what's the takeaway and not the like corporate, like, here's our top takeaways, but like, what's the sound bite you've given someone? That's what starts to make things shareable is that repeatable piece that everybody starts to know is general knowledge, like carrots are really good for your vision, but like those types of things of like, it just becomes this repeatable thing. So often what happens to short form content is we just see the time limit. And then we use the time limit as the pressure versus understanding we should just be talking about one thing. So it fits into the time. It's not a challenge of how much can you jam in to 90 seconds if you want it to be a real as an example, but rather it's that time limit is there because the platforms know people are only going to spend that amount of time watching your video. Yeah, that's a good point. I mean, I'm to a point now to where I'll start with a paragraph, two paragraphs of things. Then I start shortening it and shortening it and I'll get it down to just a couple of sentences to keep it that short, but all the stuff that you're pulling away can also be used for another video. And I think people would much rather receive that information and almost those buckets because they're just not overwhelmed. Like if you're talking about something you talk about all the time, you're going to just barf it out as fast as you can and just and they're they can't receive it.  When it's a topic that you know, you're just like instantly in the weeds.  Like I said 90 seconds. I need to talk about how that's a real, like I'm, you've got to pull yourself up out of the being the SME, like deep in the weeds and like do the explain like I'm five. Yes. And okay, this is what I try to explain to like friends. It's talking to my dad the other day.  We were in the information age years ago, right? It was like, we're in the information age. You can get as much information as you need at your fingertips. Well, now we're in the organize the information and just make it consumable it because with that vast amount of information, we don't know what's right. We don't know what's wrong. Just sorting through it all is a job in itself. So being able to give the audience somebody that they can trust and know that they're going to get good valuable information and they're learning something, that's, that is kind of it in a nutshell of kind of what we're trying to do. Okay.  You've got to get to the tech specs. You've got to get to the meat of it, which we know features and benefits aren't really what sells a product, right? It's results, but if you're a manufacturer, you're seeing that 90 second timeline and you're like, okay, I've got 12 features and benefits in my brochure and I just got initiatives for my leadership that we're now really going to position as innovative. So I need to make sure that I work that in. And then I've got 90 seconds to talk about how we're innovative and get these features and benefits out and then give them a call to action to email us for more information. Like that's completely overwhelming. That's what I would do if I was trying to lose business. If you want to lose business, that's the formula for you. But so from your perspective, Dennis, if I'm that person and I've got my script and I'm like, okay, I just heard Dennis say, don't do what I'm about to do. How do I know that I'm breaking it down in the right way? What are you doing to move from the information age for the content that you create into the organization of information? How do you know you're organizing it in a way that's going to resonate with your audience? You can overthink it, right? You can overthink it and think like, oh my gosh, I have to hit all these things. No, you definitely don't. You literally only have to hit one thing. And if that one thing gets the message across enough to sell your product or get the point across of what you're trying to make, that's all that matters. They don't need to know just because it's on that list of things that you want to get across. You don't have to, you know, get that to the audience. I would say write down what you're trying to say and just write it naturally. Like you're just going to send an email to your 10 year old and you're going to say, hey, this is what my company does. And you write it out and then you take away as many words as you possibly can in that little paragraph and see how tight you can get it. And then you can get creative on like the way that you can explain that in a video. And that's one process that I would do is, is kind of write it out. Like I did one today. I wrote out what I was trying to say, and then I fit in all the pieces of the video and all the same video that I have to make it somewhat compelling to watch. There's a great saying in, um, in copywriting that you spend twice the amount of time editing that you do writing, which is exactly what you're saying.  I'd never heard that before. I guess I've never really dove into the copywriting world of it all, which I really need to, but that makes all the sense. I spend so much time working on those titles and the hooks because I want it to be captivating without being too spammy and salesy, you know, it's a fine line. That is it. That is a heck of a dance. It's a total dance. Yeah, it is. I think what do they call it like Buzzfeed? So that was where I first saw that was when you're looking for hooks, you can look up Buzzfeed headlines. They're a little bit too far on one side, but it gives you an idea of yeah, yeah, totally headlines that are going to make you want to click and watch. I went to IBS and when I was there, I was blown away at all the vendors who were there because I see the homeowner side of the house and I see all the homeowners that are like, Hey, tell me all the cool products that I can have on my house. What are the options? What can what can I do here? And then I go there and I see all the vendors are like, please tell the homeowners about everything that we offer. And I'm like, man, you guys just need to meet each other. That's the only problem we're running into. Yeah, so yeah, I'm so glad we're doing this podcast because I just want to yell at all the companies out there like, do better at content and your customers are excited to see what you have to offer. Just don't bore them to death. Anything stick out in specific of like, Hey, if you want to target a homeowner, you need to do this or anything that you saw where you saw someone trying to target a homeowner. I had I have a whole bunch of stories and videos. I was being polite, but like calling out manufacturers whose booths don't make sense. So you're amongst friends. The yeah, not I commend anyone. You don't you also don't have to name names, right? Like you also don't have to name names. We're not here to make anybody look bad. Yeah, no, and I would never, never, ever do that. I just I do see some of the common mistakes of like you said, listing everything. If you take the take your product or any product and read the side of the box and make that into a video. That's wrong. Don't do that. So I mean, that's that's probably the biggest red flag ever. If you're just telling me what your products are made out of. Tell me your product's bulletproof, but don't tell me that it's made out of this certain material because I just doesn't relate to a homeowner. So I would say things like that. Okay, we need that. I just we need we got to pause. We got to pause the video. We just got to pause. I need all manufacturers to stop here and rewind because what Dennis just said is is key. And so I'm going to make him say it again. You just said something really important, which is like, don't tell me that it's polyurethane. Tell me that it's paintable and waterproof. Right. Like the benefits that the homeowner is going to tell me the benefits and the results are a lot of our listeners are going to be like, please do not bring homeowners to our website. And like we see you and and that's okay. If you're in the commercial space or don't want to target homeowners directly, that's fine. But for a lot of manufacturers who do want to target homeowners, where are they falling short in getting their message across that it's just either falling on deaf ears or not landing the way that it could? As you were saying that, I'm thinking that could be wrong here, but the bigger companies, the end result most of the time, I would think is going to be the homeowner, like it's going to end up on a homeowner's house. What I do is I'm talking to the homeowner, but it also affects the people who are making the product because now the homeowner goes to the builder and then says, I want this, and then the builder goes to his guy and goes to the manufacturer. And then now there's demand for that product. So I know, like you said, it doesn't apply everywhere, but I'm seeing that now more than ever where the builder doesn't have the time to explain and say, here's every single option that exists for your home. Well, they much rather would have the homeowner be like, Hey, is this an option? Can I add this to my house? And then the builder can say, yeah, your name, get educated more on the product, reach out to the company. And then that becomes, you know, another, another avenue for, for sales, I guess. That's a really interesting vantage point. So we've been talking for the last five years, really the last 10 years. It's no secret that more and more consumers are moving into a desire to educate themselves on products. And when I say consumers, I mean, everybody across the channel, we see the margin for where anybody in building materials channels, whether it's architects, designers, building builders, contractors, homeowners, they used to want to talk to someone a lot earlier in their decision-making process. And now most data shows they're somewhere between 85 to 95 percent of the way decided by the time they're ready to have a conversation with somebody at the manufacturing level. And what the assumption has been for a long time, though, is the, the weight of decision power on an installer or a builder on the homeowner's behalf is always like they're going to bring their top two to three brands for any given product category. And what I'm hearing you say is that's actually kind of shifted because of just all of the other responsibilities on the builder. And now the builder has moved into a level of comfort of when homeowners bring them something like they want homeowners to have a voice in the building process and to say, like, Hey, I just saw ICF, you know, lumber prices were up a lot. And so we saw a lot more ICF framing happening because lumber and ICF were suddenly pretty close in price. Yeah. Yeah. Right. So like they want homeowners to have that voice. Now, obviously we're talking about a specific type of home and track builders and production builders aren't necessarily part of that conversation, but they do still need to even hear from the homeowner end, right? Of like what's being asked for. They hear 10 homeowners saying that they want LP SmartSide. Guess what? Those production builders might move to LP SmartSide because everyone is just dying for this. So the demand really does come with the homeowner. And, and I was even thinking about this to where short form video can also be used to even as a big manufacturer, if you're selling a product that you're able to get your message across to where those short form videos become your new salesman. Because if you're hitting these key points where you find that perfect tagline that this is bulletproof, then people associate that with bulletproof. So then when you have the builder who's trying to sell it to the homeowner, he'll say, this is bulletproof or the building, the building supply store who's selling it to the builder, they can hit those key points. It's almost you have a virtual sales team going out through your videos.  An amazing time really if you think about it. That's just unheard of to be able to do that. I totally agree. And the other thing is to not underestimate the speed that that adds to your sale cycle. So one of the big pain points for building materials is the amount of time between somebody being like, Hey, I'm interested in your product and somebody actually purchasing that product. It's a bit shorter and residential than it is commercial, obviously, but that lead time can be really long and anything you can do to make that faster, like educating the homeowner or and then making sure that the builder is going to have the same message that the homeowner saw in your videos. I mean, that's going to make huge decisions happen faster because one builders, like we just said, they've got more on their plate. They're more taxed than they used to be. So yes, maybe they're the tiebreaker for a couple of competing products, but they're not going to talk a homeowner out of a product that the homeowners interested in unless it's like egregious, right? So if a homeowner is like, Hey, I know you like these two. I saw content about this one or I saw that this one says it's bulletproof and that it doesn't fade in the sun and that I can replace one piece of siding in 10 years and it's all still get a color match. You know, even if the competition technically does all of those same things, if they want, that's exactly right. If they've seen it from product A, the builder isn't going to bother spending time, honestly, wasting time talking them out of product A because product B also does that. They're going to be like, great product A it is, let's move on. And then if they give them product B and they don't like it, they're going to be looking for reasons why they don't like product B the entire time it's installed versus they're going to find ways to make product A the one that they chose better. Even if it's falling off the wall, they're like, but it still looks better.  So it is. It isn't your best interest to go that route. That's 100 percent accurate. We all love to be right. Right. Yeah, for sure. And the other part where builder brigade comes in is one thing that we talk about for homeowners a lot is the just sheer overwhelming amount of decisions they have to make when building a home that no one thinks about until they're in the process because homeowners, they get into it and they're like, yeah, what's there to decide? Roof, siding, tile, backsplash, stove, sink, shower, done. Right. They wanted them. I only know this because I've talked to so many and then they're like, I'm sorry, what's flashing and why do I have to care about that? And I have to think about the transition between my windows and my outside. What like all of these questions that suddenly are your decision to make if you're going the route of building more custom or semi custom. So any alleviation you can give to that, which falls into education, but education that I can understand is going to get you leaps and bounds, even if it's within a hairs fraction of what your competition is doing, if you say it better or clearer or you're the only one who says it, I mean, that's just a clear in road for homeowners. When I was at IBS, there were so many insane products where there's not enough time in the day. If I could have it installed in a home, I know that I could get those videos viral because people want to see that. And there's just so many cool products that there's just not enough time in the day when you're there to like record everything.   It's like half door, maybe a little bit higher than your knee that leads from the garage into the pantry.  Stop it, stop it. And yeah, that film is so good. And it made viral videos. And I get the question all the time, where do I get a Costco door? How many have a good recommendation to give people because it's a lot of times people are choosing like an attic door that they bring down down to the first floor to install. So that's a good opportunity for a door company. So you sell on the Costco door. Well, now what do you know, they end up getting all the doors through you because it just makes sense. Right. It's maybe they start to look at your other products and realize that you're a good fit. So it's solving. Oh my gosh. I have my brain just broke.  But like, you're literally talking about using consumer research. That's what that is. That's voice of customer feedback saying, hey, we want this. And then using that to build out a product roadmap. That's a tale as old as time. You're just using a different channel. That's a lot cheaper than because custom research. Yeah, it's more real. And you have the comments to back it up because that's another thing is it's real because if your product sucks, they're going to let you know in the comments. They if they don't like your face, they're going to let you know that too. So that is one part of social media that has its goods and bads. But a good product nine times out of ten is just going to do great in the comments and then it just ends up selling even more because everyone can agree.  So is it good? Everyone agrees it's good. Boom. Let's buy it. Let's keep it moving. So speaking of your social media presence, one of the very cool things that if I if I were Dennis, I would think this is very cool is you sit at like a sideline view of relationships between homeowners and builders and homeowners and contractors and builders and installers and then how manufacturers kind of are intermixed in all of that. And you just get to kind of like naturally organically watch it happen. What are you seeing that builders and installers who are really winning with homeowners? What are they doing that others aren't doing? If they're winning with homeowners, I think they're just. Probably being the most transparent, I would say, which that's a really cool visual that you just explained by the way, like being in the center of everything because that is what I'm trying to do is just be like the conduit for everyone to just kind of talk and communicate. I guess the builders and homeowner relationship, it's probably transparency. And I think social media is a great way to open that door of transparency. Everyone just wants real and they want someone to answer their questions and answer the phone and answer the phone transparency and availability. Yeah. And and and I and I say that coming from a place that I am on the builder's side because I think building a house is the most insane thing and it's hard to believe that it even comes together. If you stand in the middle of a house that just got built and you look around, you're like every single thing here had to be planned, coordinated, organized, weather had to come in, market prices, banks. It's just all this together for a builder to do. They don't get paid enough, man. It's really it's it's a it's it's insane. It's crazy when you really think about it in that way. But unfortunately, you also see the bad side of it to where there's so much going on and for them to keep their head above water, they might have too much going on and it's hard to manage it all to where you see some of these horror stories like I have a Facebook group that really opened up my eyes to all of this, where you're seeing some horror stories of new construction builds and things kind of falling apart and and that's scary as well. So just communication seems to be the biggest issue that I'm seeing from from the outside looking at. So for our listeners, Dennis, I think it's how you got builder brigade started. You said or like it's how it evolved, and it's it's how we came across it, which is he took all of the questions and everything that you've learned and you put it into this PDF full transparency. I haven't looked at your PDF. So I'm making I'm making assumptions, but I've heard rumors from like multiple sources. When we first connected, I like five people reach out to me and they're like, oh, my gosh, we love his content like his content is so, so good. Like people on my team talking about how they've been following you for ages and like we'd never talked about it. I know. So Dennis took all of the questions because he knew homeowners have the questions. He built a home. He had the questions and you put it into a PDF. Is that right? Yeah. So I just put everything into a checklist. So I was in the army before all this and I was just always into just simplification, SOPs. It all just made sense to me to just have it written down very simple to the point. And that's what the checklist is. It's just everything to just let it hit your brain and let you think about it. And then you can either make a decision. It's now evolved into just a massive selection sheet with tips thrown in there. So that's why it's like called ultimate is I tried to just put everything all in there to where you don't have to watch every single one of my videos. It's right in that checklist. So I didn't tell Dennis that I was going to do this. This is not a plug. This is not a sponsored podcast, but I'm just going to give you like a hot tip. If I were a manufacturer who wanted to target homeowners, I would go download Dennis's PDF and checklist and figure out what are the questions homeowners have about my product category and then create content for my products around those questions. That is sitting gold, you guys. Again, it's not sponsored. You don't have to do it. But if I had a checklist readily available to tell me what manufacturers wanted to know about agencies, I would pay someone for that checklist and I would make a dent about it. Right. Like you had this is voice of customer data. I would totally do that. I think that is like that's like shooting fish in a barrel, in my opinion. That's awesome. Any time we can help manufacturers get their message across, I mean, that's that's what we live and breathe for. Like I want manufacturers to be successful because they have customers who actually want to buy their product and feel good about buying it. Like the building materials industry from like a marketing and sales perspective, in my opinion, is different than the vast majority of other industries with sales and marketing because we're not just like hawking, you know, consumerism and like buy and buy and more and more. It's like truly the best products should win. The best companies should win. The best innovations should win. It's not but the only way that happens is through sales and marketing.  I want to promote that. Like I just want manufacturers to win. Dennis, I want to say thank you so much for your time. We could talk forever. If I could get just like one nugget from you before you go. If you were a manufacturer who wanted to reach a homeowner, what's one thing you would do to see success? Would definitely be short form content. I would go hard on 10 videos, watch some other videos in your industry, see what they're doing. Not necessarily replicate them, but see what works and what doesn't work. And I would lean towards showing behind the scenes. So maybe going and seeing how the sausage is made like in the back, right? So maybe show what's going on back there and how things are made because people like to see the other side of it instead of the suit and tie guy saying all the benefits of the product. I would kind of focus my video on that. That's killer. If any of our listeners want to reach out or get in touch, what's a good way for them to do that? Just shoot me an email at contact at builder brigade dot com. Awesome. We will link to that in the show notes. Thank you again for your time. This was a great conversation for our listeners. If you want more great content like this, head to venbio.com slash podcast to subscribe. Until next time, I'm Beth Papnikolov.


An international artist from Hungary with roots locally in Bemidji and Park Rapids is featured at Gallery North in Bemidji. Hedy Klodner shows us how the artwork of Gabor Nemeth lives on years after his death and this week's in focus. A world-renowned artist with a Hungarian background at Minnesota Ties is featured at Gallery North in Bemidji. Gallery North was selected to display the work of Gabor Nemeth. So to have a man of his caliber decide that he wanted to live in Minnesota especially and Park Rapids and Bemidji. So something about the community that we have that would draw someone of his talent to this space. Nemeth didn't like to talk about his experiences as a refugee. He chose to focus on his life in Los Angeles as his son Eric. At the time Nemeth worked as an art restorer and dealer Bemidji even inspires some of his work. A lot of his newer work is from the area like scenes by the lake or turkeys and the kind of country scenes here in Minnesota which he's just started to kind of do before he passed away. Gabor Nemeth moved to Park Rapids in 1970 and the North Country Museum of Arts was renamed the Nemeth Art Center in his honor. We're hoping that people are gonna come and look at it and maybe even purchase. Although Nemeth passed away in 2014 his legacy still lives on. Eric is instrumental in gaining his father's work out in front of the public. His artwork is unique. I think there's not a lot of French pastel work in the area. So I, you know, I think art speaks to each person kind of in an individual level. Gallery North will show Gabor Nemeth's artwork for the month of September for this week's and focused Haiti Clutter Lakeland News. If you've enjoyed this segment of Lakeland News please consider making a tax deductible contribution to Lakeland Public Television.


Welcome back to my channel. It's Jess Janine. Thank you so much for coming back and watching another one of my videos today. In today's video, I will be doing another DIY, which is going to be a peppermint oil scalp treatment. This is also going to be a DIY to also promote hair growth. So I'm going to show you the ingredients that I'll be using. It's very simple, very easy. So it's only three items that we'll be using. One will be the organic coconut oil. And this time I said it right. Organic coconut oil. Let me see the front there. So the other ingredient we'll be using, which is the key ingredient, will be the peppermint oil, of course. And the last ingredient we'll be using will be the castor oil. So I decided to do this video because I am trying to grow my hair and show you guys how I'm trying to grow my hair a little bit more rapidly than it has been growing. I have been on, like I said, the natural hair process for quite some time now. And my hair has grown some, but I just feel like it's a slow process. So I have been looking along to try to find some things I can do to kind of speed it up a little bit and where I can actually see significant growth with my hair. So I figured peppermint oil, of course, has always been great. I love peppermint, the Philip peppermint oil or some type of a menthol type oil on my scalp anyway. When it tingles, you know, that's basically the blood circulating the scalp and promoting the hair growth. Alright guys, so we're going to go ahead and get started with the video. So let's get started. So as you can see here, we have our tablespoon because we will need two tablespoons of the organic coconut oil. We'll need four tablespoons of the pure castor oil and eight to ten drops of the pure peppermint oil. So we have our little glass bowl here that we're going to put all the ingredients in and mix together. So we'll go ahead and do the two tablespoons of the organic coconut oil. And lastly, we'll do the eight to ten drops of the pure peppermint oil. I think a little got on my hand. I can already feel it tingling. That came out fast. Let me see. I think that one, two, three, five steaks. I think that was seven. This stuff comes out fast, nine, ten. That came out super duper fast. So be very, very careful with pure peppermint oil. So we're just going to mix this and you can pour this into a glass bottle to spray in your hair. I don't have a glass bottle. I'm just going to put it in a different container. I may just leave it in this one since it does have a top in it and just just pour it over my scalp when I'm ready. I think that's what I'm going to do. I'm just going to leave it in this glass container. All right guys, so just very simple, quick and easy as you saw. Just three simple items. I'm pretty sure you may have in your home at least two of the three items you may have in your home. So basically what you're going to do is you're just going to massage this mixture into your scalp for about four to five minutes. But leave it on your head for a total of 30 minutes on your scalp I should say for a total of 30 minutes and that just allows the oil to penetrate in your hair.  So you're going to do this treatment two to three times a week and hopefully you will also see hair growth or some a significant amount of hair growth if used properly.  Please share, comment and don't forget to click that subscribe button and happy hair growing. Bye!


The Nigerian authorities have finally given reasons for the perceived fuels scarcity in parts of the country. What are they saying and what should Nigerians make of it? Also university lecturers in Nigeria are threatening to go and strike again. As they say the federal government has refused to honor its agreement with them. We'll take a look at this situation with an education export. We also have analysis of the headlines in today's national dailies, D's and more head on the breakfast. Welcome to the breakfast and plus TV Africa. It's going to be a great, you know, beautiful morning right here. Two hours of amazing conversation. I am Messi Bopo. It's good to be here in your screen this morning. Yes indeed. Merci. Now Kofi Bartels is going to have you be beside you today. I always say it's never the same without you glowing. Merci.  You know that's not true. Fantastic. All right, we will be having a fantastic conversation this morning on the breakfast, but let's begin by placing our fingers on the pulse of a country. What are Nigerians talking about? What are they interested in? And we call this our trending segment right here on the breakfast. Let's start with the House of Representatives passing or going through a second reading of a bill to raise academic qualification of political aspirants. It's been a very, very touchy subject, especially with the presidency. Going back to the 2015 elections and we do know the history. Do I need to go into the, no.  So anyway, the particular representative who is the sponsor of this bill is representative Adeumi Onanuga of the Upper Progressive Congress in Oregon State. Now this is a bill seeking the upward review of the required education and qualifications for elective officers in Nigeria, and of course passing second reading of the House of Representatives basically means that it's almost a done deal. She made a statement which was put out on Twitter yesterday and some persons were responding to this. She said, you know, why should, if Nigerian students graduates need to have the NYC qualification to be able to get jobs, to qualify to get jobs? Why should the highest of its in the land have YI certificate as a requirement? And, you know, the comments can pour in. Very valid argument if you ask me. Very, very valid. And you know that with all of that, because if you look at it at the end of the day, the office of the president has not, or the, you know, being a governor of a state is not a joke. As much as a lot of persons have argued that having a qualification, I mean, having a PhD, a BSE and all of that does not necessarily translate to becoming a good president, of having good policies and what have you. But I think that argument, I don't want to stay with that. Yes, it might, it is, but it also, let's look at it, because at the end of the day, you come from the standpoint of having to get a job. School set. No, no, no, I'm just saying, yeah, the school set. But we, you know, looking at the comparison that was actually put out, it is totally unfair. The comparison is unfair. Yeah, no, no, I'm saying that the comparison. But when I say unfair, I mean that. But the honorable member of the House of Representatives, I was talking about.  It's unfair. Put out the NYC. Now, what I'm saying is this, if you look at it. I want to be sure, on behalf of Nigeria, so you show what you're saying. No, so you wait for me to just get to the point. Now, my point is this. It is very, very, it's a valid point that has been raised. That's number one. Okay. And then if you look at the disparity in the comparison, because the comparison allows you to see, you know, the loop holes, it's totally unfair. That's what I mean. The comparison is unfair. No, I'm not saying that the comparison is unfair. I am saying that when you look at the disparity, the disparity in the comparison, which the comparison has, you know, brought to our know, it just shows you that it's totally unfair. That's what I mean. I get you. So I mean that. Sorry, Messi, you know, we always, always attack, attacking me. So I, I will naturally. So, so, so, so am you are saying that, that it's unfair, the situation?  Do you need to have a lot of, you need to have 30 years experience in the job, you need to have 25. When did you graduate out of school? So yes, it's a valid argument. I like the fact that that has been put out number one. But you also know that some school of thoughts, the argument is already ongoing. And some people are saying that being having a BSE, I mean, opening the qualification does not necessarily mean that you would become a president. I mean, a good president or a policies that will be chunked out, would actually benefit Nigerians. But I think that that should not. Yes, I understand that it might not just be a requirement for you. It doesn't necessarily translate into you becoming a fantastic governor. We have seen several professors who we don't understand what they are professing, professors of education. So you have a governor who is a professor, you have a deputy governor who is a professor. And then you look at the state that they're governing, there's nothing to profess about. So you ask yourself, what exactly are you professing? So but if you want to go with that kind of logic and the argument, then we will constantly just allow. So this is what I think. I mean, you said that we've had and I'm just looking at some comments, how people have been reacting to what was said. Because some of the paper papers put out the accounts, the conversations, and I put out the quote of this representative saying if they graduate from Nigeria and young Nigerians have to have the NYC certificate as a requirement, but it is to being employed in the country. Why should the highest office in land just require school certificate? Don't you think so? But the thing about it is that yes, indeed, you've made a fantastic point that you have in some situations, people who are so called technocrats, who are elected into positions in the country, these political positions, and they do not deliver. We have people who've gone to school, who've read law, who've gone to law school, who've graduated from law school, our lawyers, some of our S.A.N.s, maybe become governors, and you don't see anything spectacular about it. You have people who are said to be professors, and they are becoming the worst governors in the state's history. Professors for what? Call them profs. They did more than you. Yours is going down. I'm not attacking anyone in particular. Don't look at me like that. But you know what I'm talking about. It's not given that if you have a doctorate, but I think the thing is that there should be a level playing ground for, I mean, the opportunities and demands that have been made by the job market on Nigerian youth is not the same thing. But this is what I'd like to see. That comparison is an emotional comparison. And when you bring emotions into argument, sometimes logic flies out the window. So it's saying that Nigerians, graduates are being on young Nigerians, job seekers are being asked to complete the NYC before they are given jobs. Why would the highest office in land? It's an emotional statement that can evoke the passion and reaction of Nigerians that we see online. But we need to realize that performing a job and applying for a job is different from running for office. Those are two different things. And it's also important to make sure that everyone has a fair shot at occupying political office. Even if you have not gone to university, but people say, we want you to lead us because we think that you are the right person for this local government area to be chairman. You know what they are going through. You can run for a position. So that's the idea I'm sure behind those who frame the constitution that no one should be left behind. You understand. And of course, if you are there as a school set holder, who says you can't have advisors with PhDs and those professorships and all that. So this is an emotional argument that may threaten to throw logic out the window. Let's move on. We have more training topics to look at. Thank you. Catholic art bishop or Catholic art bishop. This is quite a highly placed clergyman. Because if you look at the episcopacy of things, you look at the priests, the bishops and then the archbishop. It means that he is in charge of a large diocese. I think we need to make it clear. He is a priest in charge of the Holy Trinity Catholic Church somewhere in Icordu, Lagos. So the Catholic art bishop was the one who suspended him. So he is not a Catholic art bishop. But the Catholic art bishop is the one who suspended him. What did the priest do? He was said to have banned Igbo songs in his parish and something I've never heard of before. It's quite interesting because the southeastern part of the country is predominantly Catholic. If you go to the five Igbo states, the Catholic faith dominates the southeast. And most of the priests come from there naturally. So it was interesting for me when I saw that story. And a lot of people also reacted to it. Asking why. Reverend Father James Sanelu, he has been said to be known to chastise choruses who sing Igbo songs where he's officiating Mass. Let's hear from the name. He probably comes from that part of the country. So whenever he's officiating Mass, in any part of the south, south or southwest, he doesn't want to hear Igbo songs. The reason he gives, this is very important because before you throw anything at this one, you have to understand where it's coming from. The reason he gives at this Mass is according to the report says that Igbos are not the only one who attend Catholic churches.  And the excesses of Igbos must be contained. So the predomination or the domination of the Catholic faith in Nigeria by those from southeastern states means that if you go to other Catholic churches around the country, you most likely will see them there. His thought is that we need to be careful because despite the fact that you are in the majority, we have people who are in this church in Yoruba land, in the Niger Delta, for instance, who are not Igbos. So seeing songs that they can understand. So usually when this actually happens, it's possible that his intentions were not, I mean, probably he had good intentions or he had a message of actually communicates, but quite very strange for a lot of people and at this time. And that's why we constantly say you hear the call that we are being governed in different, you know, in segments. The country as Niger, so you have different segments.  Religion is very big on us. A lot of people have attributed a lot of the issues that we're facing in this country to the issue of religion. And one would want to say, so for whatever intentions that it was, whatever intention that it was, I'm sure that it wasn't communicated properly. So yes, if you want to agree with me, I have been in the church scene, you know, as much as yourself.  So you probably say, yes, you've been in church scene for a while. So you're in church, you could be in the church. I mean, I go to church and then people are singing all sort of songs from different tribes. And no one has actually banned that. Usually because with technology, so people can actually be carried along, what you have is that you have people projecting the songs on the screen. And prior to this time, if you have the choir or the chorist or the lead singer, they come out to begin to teach the song. I mean, just before they get into the performance of the song in full. So they just have you, they take you through interpretation of the song. Understanding that you have different persons from different tribes.  And we need to be very sensitive. It's a sensitive time. A time where you have some quotas agitating and asking that we want to go away. And what's the essence of wanting to go the away. So you want to expect that every religious leader, every traditionalist, including the native doctor, should be very, very informed and aware of what the things that are going on. Because people are saying we're not carried out. No, I'm sorry. We have shown on the screen the statement put out by the Catholic Act of Lagos. It says disclaimer, this dated 7th February, by the way. It is important to notice that Reverend Father James Sanelo, the priest in charge of the Holy Trinity, Catholic Church, made some completely unacceptable comments about Igbo songs being sung in the church and on savory marks that do not represent the Catholic Church's patriotism on common brotherhood of peoples of all tribes and religions. For this reason he has been asked to proceed on indefinitely leave of absence to give an opportunity for a thorough investigation of all matters relating to his ministry in the parish. The leave of absence takes effect from Tuesday 8th February 2022, for the notice we therefore urge our Catholic faithful to hold onto the faith and continue our worship of God as one big family united in love and not separated by language, culture or race. So I just had to read that so people understand and sorry I interrupted you Macy. But I have a question for you, yeah? Do you think that this priest meant to meant to separate people by language, culture or race? Or he meant to make it more inclusive? So the thought I had was that it is his intentions probably might be very right, but we're saying that everybody needs to understand that when a very very sensitive parts, when a very sensitive time in the country, and so be it a religious leader, you need to also understand because we can't take out the fact that we're big on religion, there are different kind of practices and religious. So you're saying it's a sensitive time? What we're actually expecting is that everybody should be very sensitive. His intentions probably would have been right, but we're saying that like for me, and I'm sure that he probably might not just be you know ignorant of this fact that you have a lot of you know churches and things that don't differently, it didn't really come out right at this point in time where you have some persons feeling left out. Let's be very realistic, that's what I'm saying. I'm saying that you have at this point in time where you have some persons who feel that they have been marginalised over time, and if you look at it, so it would just be, it would just be... Is this a, okay so this is it here, a certain drop to mercy. You're saying some people are marginalised over time, right? Is this a situation of people being marginalised? No, so I'm actually, can you just allow me to learn from my thoughts? My point here is this, it is a sensitive time. Intentions might just be right, but you also need to understand before you involve. Now if you look at a lot of churches like I was trying to mention, that you have churches who have, you know, devised means to carry everybody along. So you have screens where you can project the songs and you also have the fact that the chorus... They have screens in that church. Yeah, what I'm saying is we need to find a way to understand it is a sensitive time and for you as a priest to come out to say, for whatever reason, the intentions might be right, but at time you need to understand. You also need to find a way to communicate. So we do not get to a point where we actually get the country, you know, distorted and you know, constantly put all of that confusion in. Yes, you said it's a sensitive, sensitive time. I don't know if that sensitivity comes to play in the church. It does, because like I mentioned, the sensitivity actually comes in, you know, in playing church because you cannot take out we're big on religion and you can't take that out from us. And we're saying that in developing the nation, religion has a place. So you have different religion. You also have the traditionalists. They cannot be left out. They have a lot of followings. And so we need to be very, very sensitive with all of this. Like I mentioned, his intentions might probably be right. But he needs to also understand, like I'm saying, so people go to churches and learn and emulate. You see what is going on. A lot of things that happen in different churches is not because they actually originated. They started with all of those thoughts. Okay, so they probably would have gone to see it from another parish and actually imbibe it and then they practice it. So if you feel that, oh, the ebos cannot constantly have a song because you have all the tribes, why don't you have a situation where because I've been to churches where they sing different songs from Delta, from a quibone from different parts, minority, majority and all of that. So you have all of that. So why don't you find the way where people can actually have a balance? And like I say, it happens in different churches that I have seen, which has not become a problem. So you have the songs being projected on the screen. And then you have the choir, whatever, take them through some kind of schooling. And then they understand before it's been done. So the single kind of song. So for me, his intentions might just be right. He doesn't mean any harm. But you know, because we're in a very sensitive time where some people, especially the ebos, the southeastern parts of the country feels marginalized. They haven't been taken along in a very long. They feel like, oh, we have been left out. We haven't been given. We don't feel belong. They feel, and then, you know, you put out that statement, it will be taken out of context. And that's why it's important that everybody understands that we have a role to play in nation building. Fantastic. Yesterday, we had a guest on the program, and she, Christine Umuakereka, who said that she tried to get her books. You know, she's an author of a book on decadence in Nigerian society, try to get the books into the country. And she said she also attached two phones to copies of the book she was sending to Nigeria from Canada. And she claimed that the National Drug Reinforcement Agency had confiscated the phones, and she tried to get to find out why the phones were confiscated. And the claims, or the claim was that they were trying to use that to get money from her. And of course, that's a responsible and progressive, proactive media organization plus TV Africa went to, you know, to the NDELE to find out what happened. But we'll play a clip and just watch this or when we come back, we'll talk some more. Right to the NDELE office today by the DHS. This can be cross check. This thing, I mean, I mean, it's, in this age and time of technology, she should be able to track where her consignment is. And unfortunately, what she was saying on here, which is also very ridiculous and unfortunate, she was making an allegation that she herself has no, I mean, has not been able to establish. She was saying that they said that even in your broadcast, you also said that NDELE planted drugs in her, in her business. That did not come up. That is never part of the entire transaction. We're just having the first contact with that particular consignment today. And that has been processed and released since because I know the process and not quite as I spoke, I mean, as I told them, like I told one of your producer before, quite the number of people when they don't get their consignments released within 28 hours, I mean, within 24 hours or 48 hours, they start putting pressure on NDELE, not even knowing that the agency is here to have, to see the particular consignment. I have treated a number of cases like this. So people should learn to actually find out information, cross check before they come on here to make sure those allegations. OK, so in this particular case, there is no truth in it at all. Process is this thing came through a courier service. The courier service works with the NDELE, especially for consignments that they don't know the contents. They provide, they present this into the agency and the agency goes through its carnage. And when they are sure that there is nothing incriminating or no drug in it, then they return it back to the courier service for delivery to the owners. So like I said, that particular consignment has the first contact with NDELE today. So whoever she had spoken with in DxL has nothing to do with the NDELE. So she couldn't have been making allegations based on her conversation with anybody in DxL. And like I said, in this age and time, she has a responsibility to check the track through the tracking number, where the tracking number will show where her consignment is at any particular point in time. Quite interesting. Of course, we listen to the reaction of a spokesman for the National Drug Law Enforcement Agency, Mr. Femi, Baba Femihi, earlier spoke to Plus TV News. And mercy, this is quite interesting. And both of us were here yesterday and listened to the lady who expressed some concern about her items. And if it is a situation that or it is a situation that she did not the items were not with the NDELE. How did she know it was with the NDELE? If at the time she was talking the items were not with the NDELE, then how did she know it was with the NDELE? You know, there were some issues. The truth is, usually when you have an accusation or an allegation being made, there will always be a response. And I haven't you know, since I was born, I'm getting old. I haven't really seen any agents in Nigeria, including the government that has actually said, yes, these happen owning up to it and saying, oh, yes, this is what the case is. So usually it's the case of having, you know, a public image, a public relations. I mean, that's what you're talking about. So you have to put a good image. I'm not saying that that's the case, but there's a possibility. I mean, so we're looking at the fact that yes, an accusation was made. Should there be a response? Yes, there should be a response. What should be it? So anything can actually happen, especially when you're not there to verify all of the issues that were raised from both parties. So yes, it's a good thing that the NDELE has actually responded. And we know what it is. One of the things that was mentioned is the fact that there are processes. Now, don't forget the time that was also mentioned in the course of all of this. She mentioned, you know, a time saying, yes, I send this out at a particular time and I've been told that is in the court study of the NDELE. That's because I've been also told that I need to sort them out before it can be given out. So, you know, it is what it is. You have to have a response. You have to have a case and somebody has to respond. Whether or not the truth now depends on who finds out exactly what the truth is. Interesting. I mean, the agency is simply doing this job. You know, if it's the case of the phones or the items, the consignment going to Nigeria and they've been here for maybe 48 hours, you know, if there's nothing to be concerned about or there's nothing incriminating in them and I think Mrs. Mora Kereka doesn't have anything to fear. The agencies of government must be allowed to do their job. We know that people import vehicles into this country. You've had reports, you know, it's on record. People import vehicles into this country and in those vehicles are concealed drugs, hard drugs, cocaine and stuff. People import vehicles into this country and in those vehicles are concealed weapons, high caliber weapons. It's on record. So if the agency has to do its job by saying, take a look at the items that are important to Nigeria, I don't think they will be able to look at everything, but just to be sure that there is nothing illegal here, there's no problem. They should just do their job. And I don't think they need to start telling us stories about this job. So we're doing our job. We're going to release a thing to the woman and then I think that's it. That's it basically. Well, that's it on top trending. We take a break right now and we'll return. We will be looking at the papers at national delis as always would have a guest join the conversation. Please stick around.


Alola everyone and welcome to the channel. My name is Philly beats you and in this video We're gonna be discussing what happens when you transfer a Pokemon from red blue and yellow into Pokemon Sun and Moon, of course, they're going to go through a lot of different changes We're gonna be discussing the gender changes the IV changes the EV changes the nature changes and even the most Important one that a lot of people care about the shiny values the shiny values That is so important as you can see just in this thumbnail We show the older Charizard turning into a black colored shiny Charizard in the newer game now Let's get into exactly how this shiny stuff can happen. So let's take a look at some of the points here Now watch you guys to know before we read off point one DV is an older value used in the early games It was not IVs, but it was DVs that were used so rule or points number one shiny Pokemon must have 10 DV in special attack Speed and attack they can have two three six seven ten eleven fourteen and fifteen DV in defense So I'm gonna pull up a chart so you guys are not like confused on what is going on here So let's take a look at this so Here's what we have here We have our lovely calculator that can tell us whether the Pokemon will be shiny and does it match up to the DVs and On the left we have a screenshot of an Articuno that was caught in Pokemon yellow So let's take a look and see what has to be done now like I mentioned before you have to have 10 DVs in Special attack speed and attack so we're gonna be looking at this line and we're gonna be comparing it to the Articuno So point one we look at Articuno special it says 144 and then we go back to this Graph or this little calculator chart here And we're gonna see that it does not fall under that for these special attacks So there we go right off the bat this Articuno on the left will not be a shiny But if it were to be a shiny we need that special to be 110 We would need that Special we would need the speed. Yeah, we need the speed to be a hundred and we would need the attack to be a hundred now as I mentioned before The defense has a lot of ways to play around defense can be two three six seven ten eleven fourteen or Fifteen all right. That is a lot of room to play around with the defense So you can roll lucky on the defense you get a lot of options to pick on the defense under the DVs But you have to have special attack Attack and the speed all in the ten category. So that's how you determine a shiny This calculator is pretty useful because basically all you got to do is you enter in the Pokemon You enter in the level and you have it under the wild slash just caught and you just hit You know calculate and you'll get this beautiful image here It'll it'll it'll bring it up for you and you guys can check whether that Pokemon will be a shiny if you transfer it up Into Pokemon Sun and Moon. So that's pretty simple. I'm gonna link that down in the description below for you guys to use Now, let's move on and continue on with the points going on here The second point that you're going to have to know in this game is that Pokemon will not be transferred If they have moves that can be learned in one gen one game, but not another Basically, what that means is as an example is if your friend can transfer his Charizard with fly that he taught it in yellow But if he trades it to your copy of red, it cannot be transferred. So that's pretty much the example of that So if the move can't be learned another game, it can't you can't transfer it The moves have to be learned equally across all the games That's pretty much it. The third point that you guys have to know is that gender is Completely random you do not know what the gender will be when you transfer it over it could either be a male Or it could be a female and that is unpredictable. There is no data to say how it's gonna happen It's just totally RNG for gender Next point is that the Pokemon nature is based on the experience remainder of Pokemon experience divided by 25 so we know it's based on experience we talked about this in another video in our video We talked about the nature guide and the transfer and how to know the nature in red blue or yellow So we go in depth on that so I'm gonna link that at the end of the video So you guys can take a look at that we go into a lot of details on how to figure out what nature your Pokemon will be But nature in general as this point says is based on your experience divided by 25 And that remainder is going to be relating to the certain nature of the Pokemon next up is number five All Pokemon will have perfect three IVs no matter what any Pokemon that you transfer from the game will have perfect Three IVs in the case of mule being transferred over it'll have five perfect IVs And the six points is that Pokemon EVs are all going to be set to zero when they are in Sun and Moon Now one more point that isn't on this list that you have to know every single Pokemon from the game is Going to be having its hidden ability except for the ones that aren't given their hidden ability in Gen 1 So all hidden ability Pokemon will be coming from Gen 1 That is why we cannot have that fissure Machamp with no guard because we given the Machamp with its special ability And there's no way of changing that with ability capsules So yeah, that I believe is pretty much it for this video five points that you got to know Pay attention very closely to the shiny ones You can get you guys can actually shiny hunt in the game and you can check these stats Use that calculator that I did provide for you compare and and and and and see you know what What what am I missing? Is it going to be having the right attack? Is it going to be having the rights? To speed you know that's something to notice and also just want to point out when you look at special on Articuno special is translated into special attacks. All right, so just keep that in mind special falls under special attack So use that to your advantage like I said just a quick reminder 10 DVs have to be in the special attack in the speed and in the attack and defense You can play around with that as well. So those are all the points guys. I hope you enjoyed this video I hope this was useful for you if you enjoyed it smash that like button and if you do the channel subscribe And I'll be seeing you guys in the next video. This is Philly beats you and I'm out