Hello everybody and welcome to our 42 courses speaker series. Some people are still just joining us you'll just get yourselves settled in today on what for me is it's Thursday afternoon for those of you who don't know me already I'm Louise Ward 42 courses and you can put your questions in the chat I'd love it if you'd chat to each other it's lovely to see everybody making comments as these events go on so as I say you're all very welcome and today Heather, if ever you are very welcome to our 42 courses speaker series thank you for joining us thank you for having me it's nice to be here nice to see all of you so for those of you who don't know Heather Heather is a brand consultant she's also an author of brain surfing in 2015 and as I was just saying to Heather when she joined me still receiving such lovely messages in LinkedIn of people and I'm sure from many other directions as well Heather people who are possibly just discovering your book and also what interests me so much is Heather's had what some people call a squiggly career she's branched off into healthcare into a very specialized subject of cranio sacral therapy in fact tell me how you pronounce that is that right you did it perfectly craniosyncopal therapy exactly yeah which super we'd love to hear a bit about that as well later on and I said to Heather we're happy to go in any direction she wants to go in so Heather just for those of the people who are joining us who don't know fully about yourself and your career maybe you'd like to just introduce yourself sure um thank you for having me it's nice to meet all of you um I'm originally from Texas in the US and I went to school and discovered this concept of brand strategy account planning early on in grad school and I've been doing that as a career ever since I worked in Houston I worked in Boston Richmond Virginia Miami and at that point I really wanted to live overseas and have that experience so I started looking into applying to the Foreign Service or doing you know some kind of other work overseas because it didn't really occur to me that I could keep doing the work that I love in another place but because I had done a survey for many years of people who do this kind of strategy work a few people knew me and that enabled me to get a job in Amsterdam and I worked there for five years at Tribal DDB and Strawberry Frog and you know it's pretty it's pretty cool you know growing up in Texas when like your meetings are in Dubai and Milan you know so it was a fun experience however after about 14 years of experience I still often would start projects and you know have anxiety and feel like uh you know the imposter syndrome kind of thing of like I don't necessarily know what to do and also there were there were just so many different doors opening to strategists so you can be a strategist in innovation you can specialize in social media digital transformation it's like what are what are the ways in which I want to be a strategist so um in study you know I already had a master's degree so it's like do you keep going to school do you just keep working and meeting people I had read a lot of those different books where it was a person doing an experiment for a year so there's like the book Living Biblically where the guy followed the rules of the bible there's Gretchen Rubin's The Happiness Project where she took different pillars of happiness psychology and applied them to her life for different months so those kinds of things got in under my skin and my brain and I thought you know could I apprentice with different people out there in the world and ask them you know hey can I work with you yes man yeah that's great saying yes to everything for a year exactly so I was asked can I apprentice myself to you work with you and oh by the way can I live in your house while I do it so that I can afford to make this happen and amazingly nine people agree to that and particularly like in a post-covid world and even you know that I genuinely see how being female was an advantage you know I don't think most of these families would have allowed a strange man to come into their house but a strange woman slightly less weird you know and I went to Hong Kong Singapore Beijing Shanghai three folks in London oh Brian Miller is one of the folks from London he's saying hi yeah also went to Scotland and Seattle and I worked in all kinds of different you know like Brian Miller is doing like innovation strategy and like other folks were doing social media strategy and it really opened my eyes and and really advanced my skill set too so it helped me develop these relationships with people that I continued to work with and have continued to be generous and be mentors to me in my you know the ongoing years since and then the book has really become like my you know instead of having a business card or you know it's something that I can give to people and they can particularly being a strategist seeing how someone communicates in writing is so important and this is 76 000 words of my writing outfit so I mean Heather you've touched on so many subjects there that I think lots of people will you know feel they relate to you know imposter syndrome is something that's talked about so much these days people are so much more honest and open you touch sort of on the subject of when do I become an expert you know you obviously had a lot of experience you were qualified with your masters but still there's this feeling of what is what is an expert and then I loved that this approach that you took is something that I think a lot of people don't realise which is that when you reach out to people most of the time they will they will say yes and people are often surprised about that were they surprised that so many people had agreed to your project the way that it transpired over time was you know at the time people read people's blogs more often so I just put out there in the survey and on the blog that I was interested in doing this and I wrote to a couple of people that I had a little bit closer of a relationship with like Rob Campbell who was at Wyden in Shanghai he's since gone on to he's in New Zealand now but them sending me back messages saying like I love this idea or you know having a few people having said yes made me you know I started it with only like four people having said yes so the other yeses came in over time so and for those who don't know the book it's basically visiting and learning from what would be now and at the time the top sort of marketing strategies strategists in the world and again that concept of learning from people as opposed to sort of textbook learning the value of that to to like to maybe sort of touch on how you felt you learned differently in that way. The book The Craftsman by Richard Sennett was really impactful toward me and where they talk about how people learn their different skill sets and the way that it used to be apprentice then journeyman and then master and that's how you become a master so this idea of a journeyman going around and watching different masters and you know taking up whatever works for you and casting aside what doesn't before because that's really what being a master is is finding the lens of you that's what I ultimately learned is that you have to figure out what kinds of things are you not only good at because you can be good at things you don't like to do but it's what are you good at that you also enjoy doing so. And again you touched on talking about the subject of strategy the way in which it can cover so many diverse subjects is that something that you think you've seen a change in recently or do you think people still need to be covering the skill set? I think people still do specialize so I think you have to figure out there are people who are more generalists and they're skillful at that and then most people choose some sort of niche in some way and it's usually based on what they like to do so I'm not the strategist who wants to really dig into the do quantitative that much you know I'll do it here and there but I really love doing the qualitative primary research so I get more of those projects.  I mean maybe since learning more about the brain actually going to different learning things in a geolocated placemaking way of like oh I learned this in Hong Kong I learned this in Soho in London versus and you know I learned this in that space because have you heard of the concept of a memory palace? Yes do do expand for anyone who's not familiar with the term. Just the idea that you can use your imagination to create a space where you then attribute different learnings or you're remembering things and attributing them to a place so I've gone through this life experience of placemaking and learning so it is I think an advantage in terms of how you learn as opposed to if you always stayed in one place. Well we're all in favor of wide learning and learning from other people there's you know there's nothing like it and then if I understand correctly your subsequent interest in the craniosacral therapy came from a personal health experience is that right? Exactly yeah while touch on Chris's comment first like he was asking if there's a strat processor model that I loved the most or all kind of the same they're all kind of the same man like you know the four C's are kind of a classic and everybody is kind of doing those but there are different ways of you know I see it as we do some sort of discovery we do some sort of analysis and then there needs to be some sort of activation of action based on those that's what strategy is and that's what everybody's doing but there there are definitely different flavors to get there so but then the the help aspect was you know from partly I had an abdominal surgery to remove a benign tumor and just in many cultures are like this but in American culture they don't particularly give you advice on how to recover from such an experience and then on top of that now that I'm where I am I understand like if you curl up on a laptop all the time your body will stick like that there's a property called thickstropy that the body shares with like marmalade and motor oil of like getting thicker you know and stickier if it doesn't move and that that can happen to us and we have all the we can have all these restrictions in the body that I personally had used massage as a tool to manage my stress over the years and after I was just experiencing this pain in my shoulder and my hip for a long time I'd paid a lot of money going to practitioners because at least in the U.S. a lot of the things that are more holistic health are not covered by insurance and those were the things that seem to be helping me so along my journey I mean I also when I moved back from Europe to the U.S. I felt like I didn't understand the U.S. anymore like when Trump happened having grown up in Texas and feeling like whoa who are you people what are you doing you know so at the time I was married to a Dutch person who also hadn't had much of an experience in the U.S. and so we wanted to travel around so we live nomadically and you know I worked on a cannabis farm for six months I went to the national most of the national parks I went to the red pill conference which is like a right-wing conspiracy theory conference sat in the back you know and learned just a lot more about the U.S. and you know and giving me the opportunity to to see where do I want to live here in the U.S. is a lot like Europe and we were each state is like its own country and has its own culture in a lot of ways so there's a lot of of permutations to consider and be able to you know work over here so it takes a long time so that's been sort of my meandering past eight years of working in all kinds of different places and in the meantime I had these pains and it was it was parallel the the journey of of working in strategy and trying to figure out and sort out the pain and so ultimately decided to live in Portland for a while needed to be in one place and sleep in my own bed and I decided to go to massage school just because I wanted to you receive about three to five massages a week in massage school you have to be willing to also do that with your fellow students and after the massage school is broken up into three month chunks for a year after three months I still had pain I'll keep going so after five months I still had some pain and a friend of mine said you know you should go see my neighbor I don't know what he does but people travel from all over the country to see him and he also sees locals so I go to see Dave and this was a therapy where you wear your clothing he didn't explain that much about it you know so you lay down face up and then he gently touched me you know in inappropriate ways but gently touching me and I'm like what kind of bullshit is this this is a job you know and I did feel more relaxed after the first session and I trusted the recommendation so much like this is a man who Dave Monette had been a famous you know a skilled musician he worked with other musicians he had gotten himself into pain and he got himself out through craniosacral therapy and that's why he practices it but he also builds trumpets and commissions you know for famous musicians you know so he has a squiggly career as well so I felt like he was a substantial person like he had put all this effort into learning this what I now call an assisted nap you know that is the not over promising version of selling it you know it's like an assisted nap but the second time that I went I felt relatively even keeled but within five minutes I started experiencing what's called a somatic emotional release so I was crying for an hour and I very much was experiencing and could knowingly that I was experiencing I have lost a couple of uncles to suicide a friend in high school to suicide very sad things have happened you know I lost a mentor to an aneurysm Reuben from the book died five years ago from cancer you know so those very sad things can get stored in our body maybe you've come across the book the body keeps the score it's pretty famous so that idea of you know you can process some of these things mentally like I did go to to therapy and I highly recommend EMDR if this is something you know if if trauma is part of any of your experience but that may not necessarily do it so craniosacral is another kind of therapy where you don't necessarily need to talk about it and it's about finding where restrictions are in the body and they can be either physical like if you've had a head trauma like you play football or something or it could be this kind of emotional trauma where the restrictions can't get stored in the body and then it's craniosacral so cranium or more familiar with the cranium we're not as familiar with the sacrum which is the bone just above the tailbone so from head to tail this is kind of head to tail therapy and you see these different colors of bones here they used to think that the adult skull many of you probably have children did any of you notice their skulls as as babies they go like this yes well that's the soft spot but did you notice the movement of the skull like it slightly would expand this way and this way have I got any anybody noticing that so that actually still happens as an adult but it's almost imperceptible there's still living tissue here in between these sutures of the skull and they didn't really know that because most of the time when they would look at a human body a deceased human they would look at preserved cadavers and that destroys this tissue so folks like myself who study this particular therapy we do dissections and we study bodies that are very recently deceased they're totally fresh and they haven't been involved at all so it's important to know that these bones still have a slight bit of give in between each of them and there's a lot of them and particularly the pink one can you see how the pink is behind the eyeballs and it touches a lot of other bones that bones called the sphenoid and it's kind of like the keystone of the skull and what's also important to know is here is a model of the membranes that are inside your head so can you imagine your brain around here okay and that these membranes are more like balloons and your brains are more like yogurt or sabayon one of my favorite desserts and that you've also got the membrane around the brain and down the spinal cord and it's a it's a semi hydraulic system hydraulics you've probably heard from your car you know so thinking about hydraulics of smoothing the ride there's a little bit of fluid in between these membranes you've heard of meningitis that's the three membranes becoming infected so there's a very close membrane fluid another membrane fluid and the outer membrane so that's what and these with these protect your brain so that when you turn your head your brain doesn't get scrambled when you jump and land you know that's why it exists this way it's designed for purpose but if you get hit in the head if you you can get restrictions on these membranes so if you can imagine this inside of the head and you're like gently like a tugboat on the ears that is stretching these membranes you know and so that that's what's going on inside the head there's other moves for the the spinal cord and then the extension of it is that this cranial sacral rhythm this this three to five ounces of fluid around the brain and spinal cord is in this hydraulic system it's going kind of like a lazy river around bathing it in neurotransmitters and it gets reabsorbed and and and uptake and then new fresh stuff comes out about like several times per day and that rhythm gives us information so most of the people who practice this kind of therapy are like myself i consider myself a highly sensitive person i'm going to be able to hear a conversation from farther away than maybe another person i'm more bothered by bright lights than maybe another person so the same way that we could line up according to height we could all line up according to how sensitive our nervous systems are so if i'm able to put my hands and they're also trained now i can tell the difference between your circulatory system your respiration and this thing the cranial sacral rhythm and as i put my hands on different parts of the body underneath the heels on the tops of the thighs on the hip bones on the ribs your feeling can you feel the rhythm or not and when you can't feel it there's some restriction there and we should go work there and then there's some other phenomenon like i've done hundreds of hours of training now of this you know there's other phenomenon as you get deeper into it of when the rhythm is not perceptible to the therapist the person might be going into the somatic emotional release so we will then say you know are you experiencing some kind of memory or thought just now was that significant to you it's called the significance detector and and we work together as a team of we use a projective technique that this is actually something that is very similar to brand planning if any of you have done the kind of projective techniques of if your brand were a party what kind of party would it be would it be a backyard barbecue or a fancy cocktail party in this realm it's imagine you have an inner wisdom an inner physician somebody that has seen everything that louise has been through her whole life everything that has happened to louise is on louise's side what would they say about whatever health issue that you're experiencing you know so somebody that's experiencing cancer might have the revelation of shit i just need to relax more about life you know and then their whole body relaxes so that's a long winded but it's it's so fascinating to me and it it helps me down regulate my nervous system and handle what is a stressful career advertising you know marketing branding but it's something that i love and i love engaging in the cerebral interestingness of it but by doing this work a little bit too to the soft hot you know whistling read music and and knowing that i'm helping people you know that's a nice balance for my life it's a fascinating subject and a fascinating story really of the way in which your career changed and i mean i went to study as a mature student rather late in life and what interests me is what impact do you feel this subsequent learning as you know on who you i mean we change with each new thing we learn and as you said possibly it's helping you now deal with stressful situations that you wouldn't have been so comfortable in when you were younger and i'm really curious as to you know where you think you are now with your sort of all this new acquired learning well in the past year i've also started working with a natural path to you know really improve my health so there's a little bit of a you don't want to get obsessed with it because there are a lot of toxins in the world that you know you can get really obsessed with how you eat and all the movement and getting enough exercise so i'm a little bit too obsessed and i'd like to dial it back a little bit but let's see well one one thing i think about is like i definitely have a vision of where i would like my career to go that is weird you know it's not what is normal for today but i think that there have been cultural signals that it it could be possible and let me explain what i mean by that have you seen the tv show billions by any chance yes right okay so it's pretty popular tv show set in a hedge fund and there's a character called wendy rhodes who is both a psychologist and like a performance coach is how she's portrayed but she's also the head of hr and you know i'm i do see that more and more where there's like director of wellness yeah you want to one day for your company i want to be a one day because there is conversation that happens while you're on the table it's not always completely silent and an assisted nap so and the things that are bothering you and your work the problems that you're not able to solve in that moment those are the things that you're thinking it over and that you know create tension patterns and constriction patterns in the body so it very much could be in my opinion you could do both you could do strategy work and hands-on bodywork and guided fitness instruction i i'm becoming a pilates instructor too but let's not you know like we should be moving all the time like if we're moving our spines while we do this like i'm arching and curling my spine what would you call that role i would call it probably wellness director slash strategy director or performance coach i don't know but like all this movement stuff we could be it just it feels weird right like why is she doing but i wouldn't have been in the pain that i was in you have 33 vertebra and all these different muscles and connective tissue around them and they need to move in their full range of motion every day so when we sit still we're inviting pain into our lives fascinating it's so interesting hearing you talk about these subjects i've just seen a nice question pop up from uh susanne now i can read your question susanne but if you've got uh camera with i could ask you to unmute yourself and maybe ask your question to heather can you hear me susanne she's like get back to the brand strategy susanne hi hi heather hello hi christ nice seeing you in person but it's really rude to be without camera sorry about that i'm a little sick so um i decided not to put that on you so hi that's me you know not on the best of health so i'm glad to hear about um how you cope with your you know with the stress level and it's always good to hear that we're all the same boat but um i would love to hear how that affected work as a brand strategist and also i'm really curious you've worked with so many great brands to hear a bit more about um you know how you uh approach your creative work or you know maybe some some interesting projects that you can um tell us a little bit more about thanks so much susanne that'd be really great i think the way that it's affected me the most is in the kinds of you know i'm not i haven't really been suited for full-time work for a while so being a freelancer has enabled me to do all of these things and design my life in a way of where i can go off and do a four-day training of craniosacral and then come back and do this work um and then some of the work that i've done more recently i really love like i said doing that primary research so stakeholder interviews um thought leaders in a category customer interviews and then figuring out what are the personas of the different types of buyers what are the persona or personas of the most possible growth audience and then what are the journeys that those people go through in terms of discovering brands and you know analyzing and choosing having the experience and then you know using and continuing over time so an example project would be uh i did a project with venables bell with discount tire and tire rack so those are discount tires are very large tire retailer in america and tire rack is an online seller of tires so discount tire had bought tire rack both companies have very interesting histories of you know long term here in the u.s both founded by immigrants who'd come into the country looking to make their way in the country and but had different audiences you know we came to discover they know i did like 28 interviews with uh the leadership of those two companies and then we did different interviews with folks who had used those different brands and had also bought at places like casco or you know firestone those kind of places and um came to find out that like the person that's going to the discount tire store is more of the person who wants to be guided they want a sort of basic tire you know i want something good enough you know whereas the tire rack person is more of a car aficionado and they can tell the difference between an aggressive looking aesthetic of a tire they can you know they care about how the road sound of the tire and the feel and so they actually have all these different folks that you can call up and talk on the phone as you're debating which they're tire experts they really truly are tire experts so the all that to say is like figuring out those personas figuring out those journeys having a workshop experience to to fine tune it and come to consensus together one of my favorite activities is coming up with platform concepts for positionings and then having the respondents tell me like if i gave you a thousand dollars for this and you you were going to give advice to this company how would you invest it would you put it all in on concept a or would you divide it up between a b c d e and then i have the my colleagues that i'm working with do the same the client and the in our you know agency folks and we come together and compare the difference of where maybe the client sees the energy and the growth potential is different than where the customer sees it and that can be a really eye-opening thing and then going to the end taking that that insight and coming up with a final brand platform and then ultimately like a creative brand brief is you know the kind of that's a more complete project that i really like to do i also last year an agency hired me that i had freelance with before they had a large strategy team of mostly folks with less than two years of experience and the head of the department also needed to be working and couldn't be training all of them so i came in and designed a multi-month training program where i interviewed them one-on-one and i would say like this is another place where my therapeutic relationship skills come to play of being able to use my skills and abilities to focus on another person and help them see insights into themselves about what kind of strategist they want to be and where to put emphasis in their career and and then designed the course in a way that was bespoke to that group of people and we worked together and then they did an example brand platform and and creative briefers for a brand that they picked of their choice so that's another example of something i've done pitches helped helped venables win an electric vehicle account after losing outies that was a nice win what else fascinating stories there heather and i think we're really interested in the techniques that you're describing and i'm just looking there on the customer persona work okay you did i'm kind of curious as to how you think that's that's changed recently they used to be quite strict um uh stratification say in terms of you know social class and age group and it's much more fluid now isn't it in terms of maybe yeah there may be a talk a little bit about that because i think that's very interesting yeah because i do think that's a shift like where businesses still will do a big quantitative segmentation study but i found it's it's faster and better oftentimes to do it qualitatively so just in a matter of you know 16 25 interviews with people depending on how many categories that you can learn and and have a pretty good understanding of you know of the sorting that matters like what are the reasons why this person is in this category what are the reasons and thinking and emotions around um the way that they buy and that we could tap into and be meaningful what did we do when we were pitching to find the right insights to help the teams get that right answers so that one yeah we absolutely did not have huge access to the client in that case it was a i think it's okay to talk about this you guys are in the UK but the brand is international scout it's in the press so it's fine um and Volkswagen purchased this brand and it existed here in the states between um like 1950 to late 1970s and it's it looks a lot like the Ford Bronco Ford Bronco was inspired by international scout so there's a lot of nostalgia of this being connected to international harvester this was a sub brand of international harvester and international harvester makes combines and other tractors and agriculture heavy equipment so it has that kind of connection so you've got the nostalgia you've got the americana you've got the roots to um to agriculture but then we did some interviews with folks who were you know people who buy pickup trucks and SUVs and who would consider electric in the future and by talking to them and really you know understanding that um partly the the client came to us with this idea of we want to target middle americans and i found a stat where it was 86 percent of americans consider themselves to be in the middle so if so many people if everybody thinks that they're in the middle then it came down to what's some sort of psychological mindset thing that connects them and and the thing that bubbled up was this idea of respect it came from a particular think tank quote that i can't remember it but you see respect you know when you watch a reality tv show of like you're disrespecting me of like respect is something that we talk about a lot in the in the us and it's a um you know something that can be really quickly triggered here so the way that we're making meaning in this case is like this is an electric vehicle that respects the earth this is an SUV that respects mother earth and that really became the idea of like how can we show that this is about respecting nature and that became um respect your mother became the line so and it was like you know your mother taught you this and it's really gritty kind of language and tone and but you know and then of course like lots of beauty shots of the SUV driving in mud and stuff of like yeah by being in nature you're respecting your mother as well it's fascinating to hear the journey of how how that was created there seems to be so much emphasis still on you know always got to appeal to gen zed or but but we were really trying to find the the core person as opposed to the age and the social class and that's a real core value that you established then but I think it's also the balancing act of the four C's and I call it what is the imperative what is the customer imperative what is the category imperative like imperative meaning you know what what must happen like what is this because of this particular time and space and history of this brand for these people what is the imperative and so and that also attunes a little bit with the craniosacral of energy I used to think being like growing up in Texas that energy was a very woo-woo concept I have I have a visual aid here louis have you ever seen a toy called an energy stick what's going to happen I haven't know oh can you explain can anyone in the room explain how this toy works please feel free to unmute yourself and jump in if you know what Heather's doing is it just static electricity or something from and I just want to jump in there this is just creating a you're not just creating a circuit from one side to the other side yes exactly so with this toy what I couldn't see the person who said I think that was Chris okay good job Chris your your our bodies are conductive and the way that we send messages from the brain of like we should do this the motor control center is like do it like this do it now you know that those messages get sent with salts and electricity through water basically and in other words you're the lemon yeah they are conductive yeah and so being able to see something like this and when the first time I saw this toy it blew my mind you know because we did it in class and so louis if I were to be able to reach through the screen and let you hold this end it wouldn't turn on we would need to do et phone home with our other hands and then it would turn on so you're holding this end and then that that finger we're touching okay if we held hands with everybody in the room 50 people a thousand people it would turn off that's amazing so it turns off and it is kind of amazing so back to that idea of energy energy is real energy is being able to hear my voice energy is is the light photons being able to allow me to read a word on a piece of paper and energy is around ideas that are powerful so that's another place where I see it connect fascinating I totally did not know we were going to going in this direction during the conversation today and I can assure you Chris loves toys and I feel that he's going to leave this event and be on eight pounds on an order one of those little toys maybe to be used in a video in one of our courses in the future maybe so you can all look out for that when I'm doing these interviews okay well so if it's cheap and cheerful on a new business pitch it's usually through connections so that is another benefit of having a squiggly career of I'll tell you the folks that we interviewed one person was a former group strategy director when I was an intern in Austin he's since had left the advertising business and gone back to Midland Texas to run his family's oil and gas business and so he owned several big trucks and buys expensive trucks and was considering electric one of the other people was my ex-husband's boss in Florida who ran a bike shop you know so he also had a big pickup truck so it's just I happen to know people and more and more I like that way of recruiting based on through people that we know that have these particular profiles that make them a really great customer so one of the innovation companies I've worked with called Takeout in the UK I don't know if you've come across Judith Clegg runs that company it's really an amazing company and they're very very good about deeply finding recruiting and like contacting people on Facebook who might be the right kind of person so like one project I did with them was for Samsung with a high-end range of kitchen appliances so we wanted to go to see very fancy people's homes who had spent over I think they had to have spent over $150,000 on their kitchen renovation so we were in really nice really nice homes talking about how they chose between Miele and Wolf and Viking and you know those kinds of brands and would they ever choose a Samsung if it were nice enough so but sometimes we do use recruiting companies they you know like for the tire one we had a list of customers from the client and then like finding the folks who'd bought with Costco and others they have a database that they start from and and find them well it's been absolutely fascinating talking to you Heather and I really do appreciate you joining us today to share all of your stories and I think certainly it's been an example of a never knowing in which direction your your life and your career is going to go but also seeing how your learnings however diverse they are and always loop back and and reconnect and contribute kind of to what is your your core interest and I think that really shines forward from you Heather that you've got a you know a passion for your new learnings but we can see as well you're always drawing them back to you know what are your original interests there's only final messages that you want to leave to the the people who have joined us today what's your leaving parting message go to iahp.com and find a person near you iahp.com find a therapist and go experience the assisted nap that is crazy it'll make you better at whatever you do i wonder how many people joining us today will this will be recorded so you'll be able to any nap and maybe take a nap while you listen to it again i really appreciate you joining us I think everybody's so much for taking your time in your busy days to join us and to hear the wisdom from from Heather and I hope that you will all join us again for a future speaker series thank you very much everybody and thank you for joining us and thank you so much Heather thank you


Sean Boyd here in the Cal OES newsroom, coming up next in another OES News in-depth. What are the priorities for unified command and crews at the Oroville Dam? You might be surprised at how far they've come. And we follow the flood fighters. As they patrol levees along the San Joaquin River, you'll see how they drive a stake through the heart of problem spots. That's all coming up right now. Hi, I'm Sean Boyd. It's been a fast two weeks since the residents of Oroville and communities downstream along the Feather River were all evacuated. The fear was aggressive erosion of the emergency spillway at Oroville Dam was going to cause massive flooding. Since then, local, state, federal and non-governmental agencies all teamed together to form what's called a unified command. And to say they're getting the job done just might be an understatement. Here's the latest on the efforts to shore up the spillway, ready the river and how the community is showing their gratitude with punny signs. Yeah, I said punny. It's been more than a week since the threat of flooding forced the evacuation of parts of Oroville and communities downstream along the Feather River. A week ago Sunday, when we had all the erosion right below our emergency spillway, it was terrifying. It was terrifying to see that. Since then, a lot of work has been accomplished. Deep holes in the emergency spillway caused by erosion are well on their way to being filled with rock and concrete. There's a nearly non-stop convoy of trucks with boulders on their backs. They make their way to the emergency spillway, dump their load, then go back for more. And where the trucks can't reach, helicopters can. Lake Oroville levels are now down nearly 50 feet. That's worth a deep sigh. I feel a little relieved. Pet Whitlock is the operations chief here at the Incident Command Post. He's got his finger on the pulse of the Oroville operation, and he knows there's a lot of work yet to be done. Reinforcement of the emergency spillway needs completion. We don't plan on using that again, but if something astronomical happens with some gigantic weather storm, we want that to be ready. And they need to get the hide power plant back in operation. But to do that, they must first excavate all that debris that's settled at the foot of the gated spillway. That's where these come in. Crews are building barges, big enough to hold heavy equipment that'll be used to dredge the diversion pool. But that can't happen until they're able to bring the gated spillway to what they're calling a zero-flow. That means no water releases. That'll also give engineers time to inspect the damage to the spillway. They expect that to happen next week. There's activities underway, looking at different things we could do to the spillway to make it a little more reliable, even in its condition, to pass some flows through it. So to give you some context and perspective, I'm here at the bottom of the dam. And what's going on behind the camera is where all of the action is taking place to get those barges and equipment ready for that all-important dredging operation. Other operations resumed after inclement weather grounded all helicopters. This one is part of PG&E's effort to relocate power lines and towers that are in the path of the emergency spillway and threatened by erosion. PG&E crews have been working on these towers to disassemble them piece by piece so they can safely be carried away by a helicopter. They're unbolting the pieces of the lattice steel tower bit by bit, and then once it's disconnected, the helicopter will take it away. Working at a furious pace to gain lost ground, Paul Moreno expects they will complete this work and have the new lines in service this week. This is a massive, complex operation. Working closely with our partners and with Unified Command, with the sheriff and Cal Fire, you know, they all, we all prop each other up, you know, so it's great having that Unified Command to help us make all the right decisions. And there's no doubt that Unified Command's spirits have been lifted by the signs of a supportive community. In fact, they've posted pictures of them in their briefing tent, words of kindness making them smile here or on the road for every one of these rock stars to see, pun intended. We feel grateful. So that, you know, that it's a good feeling just to see the public support just there. Reporting for Cal OES News in-depth, I'm Sean Boyd in Oroville. From the spillway up north to the levees south along the San Joaquin River, there's a group of dedicated flood fighters whose mission is to drive a stake into the hearts of problems, problems before they grow into monstrous disasters. Cal OES photojournalist John Laramore caught up with them and tells their story in their own words. We see if we can find it. There's been a couple of groups have come out here. It was reported last night. You'll see the water because usually there'll be some seepage like this on the ground and you'll see the water kind of bubbling up a little bit and rippling out. I found one the other day that I heard it. I was standing on the crown and it was, it got quiet for a moment and you could actually hear it girdling. Oftentimes it'll be, the material that's moving out will be a little bit different color than everything else. So they're kind of our eyes and ears on site, our strike team so to speak. I call them our Marine Corps of the department in terms of flood response. And that's a problem, huh? These beavers and beavers especially because they make big holes and they, they tend to go in and make a dam. We've activated the flood center for 24-hour operations now. So it's all about communication, coordination. So when we hear of an issue, then we provide and coordinate any type of resources that may be necessary on site. You could have what we call a boil on the land side, which is actually water passing through the levee. The response to that may be a sandbag ring around it to raise the elevation, ensure that no material is passing through with the water itself. But I never want to disregard anything off-hand and I've got to give it a good look. Well that's it for this edition of Cal OES News in-depth for the latest information on all storm-related response and recovery efforts as well as other preparedness information and tips. Be sure to check out caloes.ca.gov and oesnews.com. For OES News, I'm Sean Boyd.


Hi, good morning, and welcome to today's products and focus US 30 there had a particularly volatile session coming off the lows bouncing through potential support at 17361 to Push on that little bit higher still down to the day But we're making a little bit of a momentum this morning But we are making a pattern of lower highs and the candles indicative of further pressure Potentially around the corner as the markets to come up quite strongly after the US retail sales Really massively missed expectations But then we had a late jump in crude oil Which went up about four and a half percent potentially a short squeeze and people exiting short positions But that added a little bit of extra strength to a lot of global equity markets late on in the session But it feels transitory in nature And crude oil is probably gonna be under pressure again if it was in fact short squeeze rather than anything else in the supply Came in about of the inventory yesterday was expected just below 500,000 and it came in at about 5 million So there is definitely an overabundance of of crude sloshing around in the market So just be a bit wary of that crude price in the short term UK 100 is off at session highs drifting back lower towards 64 15 a Technical break below that obviously opens up a move much lower Moving on to Japan 225 WN has had a bit of a rebound but still we are at 117 so Well, you can see right here. It's actually on the daily candles It does look like it's a bullish engulfing pattern quite significantly that might be a hammer formation on the candlesticks Usually hammering out the bottom. We've had a fall through there today Could be it still looks like some sort of weird head and shoulder formation potentially Developing we're coming close to the 21 55 period SMA. We're a good bit away from potential resistance But we are at the top end of the range, which is quite interesting for Japan 225 I Guess you've obviously got the spike of the equity markets plus dollar yen rebounding adding extra love onto there Looking at dollar yen in particular You can see the candle isn't quite strong, but we do have this hammer formation It closed pretty much bang on potential support or resistance at 117 spot 36 It's still bouncing around there right now if we continue to drift lower and don't have any meaningful bounce Then we'll be looking at one 14 spots 74 for the next potential support level So moving on to us Texas crude as we mentioned it had a big bounce yesterday It's got a doji formation right now just at the start of the day. It's not falling through with any Conviction that can leads a lot of traders to think this is just a short This isn't that just a short squeeze Long-term potential support still remains at $35 should weakness continue and this market Moving on to gold and gold very volatile You can see it trying to get afternoon after the retail sales figure yesterday. We shot right back up So this is like a tweezer top Which usually would be quite a negative sign of a reversal Coming up close to 1242, which was a potential resistance and we're moving lower this morning So with this technical formation right here adds a lot of pressure On gold making it very tougher to break above 1242 But you can't argue with the fundamentals if a lot of data continues to disappoint at the US and the retail sales figure Yes, it was particularly bad But equities are trying to muster some sort of move to the upside Which will obviously be adding a little bit pain to gold as well So obviously what happens, but this candlestick formation is not that good for the build on gold in the short term So finishing up with GDP and your dollar your dollar drifting again spinning top formation Just showing indecision yesterday. It's been all over the place last couple of days But one spot 1872 is the potential resistance one spot 1642 is a potential support that hasn't changed We are in the middle of two ranges right now But we are getting closer and closer to January 22nd Which is when the ECB potentially might come out with a statement regarding potential quantitative easing So finishing up with GBP USD as you can see there We had a little bit of surge above one spot 51 85 Which is good could be acting as a new support level on cable so we can target one spot 54 24 Bailing that a break below that opens up the tip of this candle right here doing one spot 50 But the longer term potential support level has remained constant for quite some time Down trend still intact one spot 4813 is an x potential support level to be aware of so market calendar data You've got a lot coming out today. You've got German GDP You've got employment data out of the US and you also have the Philly Fed numbers at three o'clock And then if you fast forward on to Friday, I've got German CPI harmonize CPI Eurozone CPI and industrial production and US CPI and University of Michigan sentiment data due out as well. So between today and tomorrow There's actually a huge amount of macro data that could as fuel to the fire for this market either for the upside of the Downside so to be aware of when it's coming out and as ever make the chart for them part your layouts from real cool stuff on here Make sure you get a chance to Look at the analysis make insights part of your leg going forward and join me again tomorrow to find out what happened next


Really come out of that situation okay, and he really gone crazy, but he's got it But he was crazy enough to go in there you gotta build a certain mindset to go into that that whole family and come out like that Well, I'm gonna speak highly of them, and I'm gonna be real because Christian, but they build a brand they built Chris Yeah, we on boss talk one-on-one I'm saying these women on IG.  Yeah, damn represent it. If you got daughters Yeah, what you training them to training daughters to be thoughty. Yeah, that's what we're doing thoughty tianna But you gotta think about this it's a generation that we're in whereas They're trying to make money. They're trying to get paid off of views and all of that But listen, but what I'm saying is that you are not watching that person You're watching the person that is showing all the skin and Right but a person who's trying to do all of the right things know the person who's doing all the right things You're not watching her. You're not giving her views. You're not So right nobody I'm gonna flip it on okay, so the good so all these chicks who they who they going and they messing with NBA players actors celebrities blah blah blah playboys right like myself, okay, right boom Then what happens when this the UPS driver does You know, I mean just want to love you just wanna just want to build a family with you They don't you can't even do it. He's not in the tax bracket He can't help me. He can't he can't do it. He's had this thing What about the nigga that managed a little Caesars? He can't I mean the nickel that been managing Papa does for 10 years got a little bit lot. We got a little pension He got the right type of girl. No, no, I don't see because no So broke niggas came she period To be out the selling point is already talking about When you when you when you pay a you're a celebrity or you have some kind of stat you get a wet Wasn't that caught my girl Chloe Chloe and uh, yeah All the one new one he got it too.  I Love you Chris if you see this Chris Chloe Kim Courtney Kylie Kendo all of them. Those are my girls. You know I'm saying like their business gurus Yeah, and they and they and they really all Crittin it starts from the matriarch and she taught them how to make Wow, so what did our mama's teachers? That's dope. That's dope. So how we gonna talk Nothing my mama didn't say she teach me how to have a billion dollars by right time. I was 21 man That's dope. Do you know me they did she did a job. I mean so she did a job. She did a job. So


Good morning to you. Thank you so much for keeping it to why in the morning this is Y254. My name is Ram Aguco and as always it is a pleasure being with you. Each and every Monday morning you're just in time for the next conversation of today and as always it's all about youth and politics. We are coming to you live from the broadcasting house here in Nairobi Kenya. politis things that have been training in the past one week and of course issues to do with the youth in this particular country and joining me in studio I am with the alpha Moangi Muaura who is the national coordinator of young professionals and SMEs he also holds a position within UDA as the youth league leader. Karupsan alpha? Sanhtisana. You are well? Yeah, I am well. Thank you so much for joining me and as you saw on our posters we were also supposed to be joined by Saddam Ghashia who is the chairman of the Democratic Party Youth League. Once he is here he shall be able to join us but the show must go on keep engaging with us let us know where you're watching us from and we shall sample your feedback as we continue with this morning conversation. Now in the past one week we had we have had a lot of changes in politics including the shift of Honorable Musale Mudavadi the ANC leader and Honorable Moses Wetangola who is the Fort Kenya leader coming to UDA what does it mean and now we are seeing the Kenya Kwanza Alliance that has been formed and we shall also talk about that also including that we shall talk about the leadership within Nairobi County so let me start on the issue of UDA you have new members it's like your family has grown I'm looking at the current debate about who is going to be the presidential candidate who is going to be the running mate I don't know what are your thoughts on that because it's starting in a lot of debate with ANC leader who had said that and I quote yes ultimately we shall name the candidate who will fly the Kenya Kwanza flag in the elections however at the moment our priority is to unite Kenyans and score and ensure we have a peaceful elections that's what Honorable Musale Mudavadi has said what are your thoughts well thank you Ram it is true no what you did is we've grown as a family we've we've accommodated Honorable Musale Mudavadi of ANC and Honorable Wetangula to come in do a Kenya Kwanza Alliance and that was culminated at Boma so I was there it was a beautiful event is not joining UDA is it just that no that's not joining UDA or it is an alliance it's an alliance yeah they still maintain the identities okay yes yes of course and so I I believe these are leaders who are also thinking on how we can grow the alliance father so this is not the end Musale Mudavadi promised an earthquake it was delivered wait wait for more wait for more someone say it was just a tremor ah no you know you have to give credit where credit is due okay and we also be expecting other members probably someone like the national national assembly speaker Justin Mutuli and other like-minded leaders joining us so that we can grow the family unite Kenyans and form the next government yes now in regards to what I had asked earlier on who's going to who's going to to take the Kenya Kwanzaa flag to the general elections your thoughts on that it is work in progress I believe the three leaders as per now able and also other leaders who've been in UDA able to have a discussion as we move forward on who is best suited for me my party leader is his excellency the deputy president William Samoe Ruto that is the person I'm watching for that is a person that I believe can take this country forward and he strongly believes in the youth agenda yeah um uh Sadam Gashi is joining us also on set Sadam Karibusana thank you very much you're well um well morning good morning we blame corona but you're well uh uh tell us your thoughts about this particular issue here that you've heard what alpha has said yeah and it's quite clear that uh he's uh uh uh saying at the moment UDA is yet to uh uh you know unveil publicly who the flag bearer shall be but he's saying the bottom up approach is uh is the way and I remember what kundubu musala mudavadi also mentioned he said that the principles and the and the ideologies of UDA in regards to the economic economic plan to take the country to the next level are in line with his plans and therefore he joined uh uh you know in an alliance with the UDA your thoughts in regards to that uh thank you very much Ram uh first and foremost it is apparently very clear that the bromance between UDA and ANC is a is a culmination or it's a it's a convergence of leaders whose uh whose levels of integrity are wanting we know we have in the in those that in that bromance we have someone whose name is synonymous with corruption we have uh among the leaders there who's we have leaders whose names feature in every corruption scandal the new entrant into this bromance per se has very little or nothing to offer to to to to that alliance if I may say if you have five members of parliament and you have none or maybe one left on your side I think in terms of the electorates or in terms of the voters being inclined to to that bromance is very minimal what also like to add uh Buanaram this slogan of Kenya Kwanzaa this was initially a slogan of the of the Honorable Speak of the National Assembly when we had uh when we were doing talks between the one Kenya alliance and the speaker and the Mount Kenya forum that is when that name came and was coined so the the initiative was we we have a Kenya Kwanzaa initiative now this goes ahead to show that we have some leaders in this country whose main agenda is to take people's ideas is to take people's possession forcefully is to take what is not originally theirs so what we are saying this bromance between the deputy president and the ANC party leader they should come up with their with their own slogans and make sure that they don't they don't use people's slogan at the expense of the original inventors of the slogan well um I like to give you time to respond to that Honorable Justin Muturi the speaker said this the speaker of the Senate said this if you would walk along Thika Road the and I quote if you would walk along Thika Road you could see my billboard that read Kenya Kwanzaa but you see they have taken it to sasawewe una pora hatas loganyangu enough respond thank you very much first uh let me respond to the issue of the slogan Kenya Kwanzaa we've had Kere Nyaga Kwanzaa we've had so many Kwanzaa there's nothing new under the sun it's nothing new so uh anything even America first there was America first this is a slogan it's like I'm taking a yellow color and you're saying I used to have a yellow color in my party this is a slogan and whatever initiative that we we've decided that Kenya is moving forward and Kenyans must come first now my friend uh sadam there's there's something that I can see you're not in tune with your party leader your party leader and you can quote today's paper uh Rabu Justin Muturi he's my friend I respect him a lot uh that your party leader has said this and uh we must be honest even as as youth we must be honest he has said this uh that people who have been together and this is referring to our new alliance which you claimed these are two leaders who have nothing to offer and they are they have integrated questions that when we were together when you were in NASA on our bumsali mudavadi that time you were very clean now that you are with William Ruto you've started labeling him as corrupt you have scandals you have everything let us be honest this is the speaker Muturi who is saying so and he said he has gone on and and said I will consult with party members uh on what coalition to join you see so do not rule out even uh on Rabu Justin Muturi joining us it is very clear that we cannot be engaged with people whose characters are wanting we have a scenario where the deputy president's name pops up in every corruption scandal in this country I'd like also to tell you we have his if you look at his leadership traits he's one person who is who joined politics courtesy of the of the late retired president Mui later worked with Honorable Rila Odinga now he's working with president Uhuru Kenyatta if you check his political career spanning over 20 years now he has turned against retired the late president Mui goes ahead to say that he was he was not a good leader also gone ahead to insult the former prime minister Ganga he has gone again now insulting the president I'm asking who is best in terms of why is he always the right one why is it always after working with somebody he he always has a way of going ahead and insulting previous colleagues what we are saying in this country we have leaders who characters are wanting we have leaders who have perfected the art of taking what is not rightfully theirs and making it theirs in terms of property in terms of slogans I'm wondering what next will it he will take and make it his Meklarian call to the people of this country watch this league leaders and put them on a wing scale or a benchmark of integrity if you have somebody who's who who we have people in his office who either disappear are involved in accidents or perish under unclear circumstances we have the late Sergeant Kipiagon Kenoi that is a case still in court we have the late uh kopral kopral makto we have uh somebody kariuki I think Antoni kariuki who perished in an accident we have recently the chief of staff Osinde what I'm insinuating that why is it very common for people to perish and in his office okay what do they know that kenyas don't know I think in regards to that because some of these cases are still in court we may not be able to jump into conclusion but to say that uh one leader is bad because they have a court case can't quite hold water I'm not saying because because at the end of the day it's all about what policy they have what they have done and what they can do is that so it's true it's about policy but all what I'm pointing out that let's um this is my call to kenyas let's weigh these leaders they are very good at rhetoric sense and and in this in this case checking people's slogan later let them show what their footprint are you have a career spanning over 20 years tell us what you have achieved for this country yes let's move for them and this is my call even as we unite as young people that we cannot come here and discuss our leaders negatively it is of importance to kenyas that we discuss our leaders with their merits let us bring forward like for me I I can speak on behalf of the deputy president speak on behalf of Justin Moturi don't speak on behalf of my leader no no I'm not speaking on behalf of my leader I didn't come here to discuss our leaders negatively so if he has any he has nothing positive to discuss bro do no no no no let me get this straight let me get this straight here um we have the issue of the economic plan that uh both uh uh leaders have of course hondrabu museli amudavadi has the uchumi water plan and uh uh of course hondrabu william brutal has the issue of uh the bottom up they all focus on bringing up the kenyan who is on the ground and and say let's speak the truth here that is a youth we are all youths here so the question is now what is our plan when it comes to bringing up the youth in this nation moving forward what is the plan of your party what is plan of your party because at the end of the day that is what matters that is what that matters and I wish that is what we would deal deal with right now and dwell on so much that what is the plan what is the agenda of our presidential candidates what is the agenda of our leaders rather than dealing with the things that cannot be subsidized I am aware that you're vying for senator sitting in Nairobi county yes I'm vying for Nairobi senate uh the incoming Nairobi senator actually uh my friend sakanja is outgoing and he's going for another he's saying a higher seat I believe senator is even higher if we were to take it seriously uh and I have my plan for Nairobi youths I have my plan for small business traders I have my plan for the parents of Nairobi if your parent listening to me your future the future of your kids is safe with senator alpha so uh going straight to our agenda our agenda is very clear it's bottom up now that you've joined with A and C tuna se mani bottom up and it it's self explanatory what we've been doing is that for me as a senator as a senator an incoming senator there is one of my agenda that it is to mobilize this is the capital city it's to mobilize a billion plus funds for the young people of this country to be able to carry out good initiatives and uh which is related to business creative ads I'll be setting up my first creative studio in Sarajeh constituency which is the heart of Nairobi I believe but this will happen as uh as we progress in the rest of the 17 constituencies so that is for the the the creatives the creatives the youth the creatives you know it's a good thing ladies and gentlemen that we're dealing with youth league chair persons here now as a youth league chair person for your your own party how would you respond to that and of course what plan do you have as an individual and as an individual party rather thank you very much Ram our main focus uh in the democratic party our main agenda is to fight corruption it is evident and it is very clear also the president his excellence president Huru Kenyata mentioned it that we are losing close to two billion every day okay so we in the democratic party have intentionally and deliberately set our economic recovery plan to be anchored on fighting corruption the other thing that we are going to do we in terms of the economic recovery agenda we are going to stop borrowing locally it is in Kenya today it is multi creative for any financial institution to lend money to the government we in the in the democratic party believe that the government should not be allowed to borrow to borrow locally why am I saying this we are going to make sure that only kenyas borrow from local financial institutions to enable them to get discredit facility the other thing we are going to use our minerals the the minerals we have currently to source for international bonds okay the other thing we are going to ensure that we get extra money from for example the world bank whose interest rate is minimal then we offset the chinese loans which is at an interest rate of 16 percent to ensure that we our economy recovers on a higher trajectory what i would like to do is to debunk this narrative that there is an economic model called bottom up there is none i'm a student of economics and i can tell you for sure there is no economic model called bottoms up it is so sad that after being in government for close to 10 years since 2013 to date under your leadership mr deputy president we are losing close to two billion every day and when the president insists on doing the internal audit you go ahead and saying it is political which hand we can say categorically today that since 2013 to date you have not empowered a single kenyan you started in 2013 you promised stadiums you you mr deputy president you promised a million jobs every year mr deputy president you promised you you promised jobs you promised roads you promised let him finish let him finish yes i'm here in yusadaam yes you can't since 2013 promise us all those big things then one year to the next election you come with a different narrative telling us bottoms up what i'm telling kenyas these are only slogans meant to lower people he should come and tell us what he has done since 2013 okay in the democratic party believe that this country is bigger than each and every leader that's why we came with this slogan kenya kwanza telling them that citizens should come first not their interest first now at the end of the day also let's remember to keep tweeting keep talking to us the hashtag is one in the morning at rama guko and that white two five four channel which party is it that is going to take the country forward who has the uh uh manifesto whose principles do you subscribe to and who do you believe is going to win honda buraila odinga said this and i quote this is what he said uh in muranga i have worked with both of them one was my deputy as a prime minister as well as a minister for local government and the other became the agriculture minister so honda buraila odinga told his supporters uh in muranga that is on saturday that he has uh uh uh poked holds in this particular a n c u d alliance coming its leaders as corrupt and scandalous in their reign in government now respond to what honda buraila odinga said because now that is also uh something that uh uh many kenyans are also wondering um how do you plan to take us forward considering the fact that you know it is a political season and of course things will be said how do you move forward from that and what should kenyans believe at the end of the day well uh politics is an interesting game and uh honda buraila odinga has worked with almost close to all the top leaders right now in kenya those are the senior citizens from uh his excellency william samoy ruto musaliam udavadi wetangula uh uh and i have a lot of respect for the right honorable prime minister i would not come here and call him names because there are things that i have learned even from him and uh there are things that i disagree with but respectively and i want to tell the young people this that uh for me as alpha vying for a senate position in Nairobi with or without the deputy president or right honorable raila odinga what do you see wangu ni nini it is the citizens it is you that will choose your leader it is not about uh because all these leaders have at one time worked together if they have their own differences let them be ideological let us not get into personal now gachia you're saying some of these leaders are thieves you're your party leader said this and i quote they call their former counterparts thieves who stole maize while serving in government they ate public monies they sold graves they should also take responsibility of their colleagues because they must have been thieves too why didn't they call them thieves when they were together politically that is your party leader they were aren't you going on the opposite direction without your party they say no no no i i i mean parallel with my party leader ram what you're saying if you are in in any way mentioned in a corruption case ram okay and now few years to the next election you come up with so many good narratives it is so sad number two uh i have a cabalo of leaders talking of something ups and pesa mai fukoni or something but my clarity my what what what the question that begs is when you are the minister of finance it is when we had then increment is pay as you earn uh tax levies okay now couple of years later you have rebranded yourself repacked yourself to now tell us that pesa mai fukoni you didn't find it relevant there to ensure that you had pesa mai fukoni another thing now just before you continue isn't your own party leader saying that it is now irrelevant to call somebody a thief he only said it is irrelevant to call somebody a thief since when you are we you were together you didn't call him a thief that's the only question that he but my party leader is very consistent he he says it as he sees it okay it is high time that you speaking to your party leader now join us in kenya kwanza alliance and form the next government with ruto your thoughts uh i would want to to to preempt anything this is politics anything is possible but we will not shy away from telling people what is the truth and what everybody is is not willing or not ready to tell them okay it is what what is very absurd and very ironical is that we have leaders who have perfected the act of swindling coasing okay and lying to kenyas that they are these type of leaders who are us they are the contrary where am i saying this it is very absurd mr ram to the extent that we have an illegal dealings in your premise okay as much as it is a case under a in court you should be able to come up very clearly and tell us what really transpired i'll give you another example we recently had a gathering in eldorat where people used some very sad phrases on the backdrop of the 20 2007 election 2013 2017 you can fool some people some time you cannot fool all the people all the time all right okay and they have made it their sole agenda to target the honorable former prime minister with all manner of insults but i'm telling them what this space you will be surprised that something else comes up all right don't trail all your guns on honorable raila mo loading we should not put all our politics changes yeah all right let me give you give you time to respond to what you've heard him say let him let so again is because they might find themselves in our team and then you look like a fool because who are you you see for me uh before honorable salya mudavadi joined us and even sakaja joined us i wasn't so much again is whatever they are doing i was so much pro whatever i want to do for the people of nirobi and whatever my party advocates for let me respond to something there's no policy as we want to fight corruption how do you fight corruption how do you fight corruption fighting corruption is all about making sure that systems work and when systems work people are happier people have more money in their pockets that is the the goal hasn't joined but we'll also say that you want to fight for corruption to fight corruption but it can't be you can't lie to kenya that that is your number one agenda tell us what is your agenda and be consistent like if you go to any primary or secondary school and ask what is the agenda of the deputy president what the same money bottom up and release as the same what is the agenda of justin moturi hawa jui go ask any outside here what is the agenda of azimio have have you done the research have you gone on the ground to and ask people and you realize that is true definition let me let me respond to that rap let me respond to that this is kenya kenya kenya is a very funny place but it's a beautiful country it is the only place whereby it is politicians who come and tell you what they need to do for you what they need to do for you not listen to you and respond with solutions and that is what i have done different i have been carrying out my listening tours you haven't had me for a long time i have been hustling i am my young person and have been listening to Nairobians before i responded with solutions so let kenyas take this seriously you might say that you do not want to get into politics but politics will take interest in you and in your life yes ram if i can quickly respond to my brother here he has a perfect example where he goes and says that if you go to any kid ask them what's the agenda for uh william bruto but also if you go to that kid and ask muizi kenya ninani what will be his response it is very clear it is very clear let's let's let's not go to that he has never called it but as a finish as a finish you also added that corruption cannot be it can only be fought you said through systems i agree but also corruption is fought through the legal framework that's why you have chapter six and chapter ten okay chapter ten is on governance and public governance where we it is very clear if one is mentioned in any corruption case this this idea of saying that the the case is in court you are innocent until proven guilty is not working in this country because if i may ask you okay why is it synonymous with one single individual okay since 2013 to date after after all this covid pandemic every kenyan is filling the pitch we have an individual who has consistently on an on a trajectory of amassing wealth okay since 2013 to date look at what he has achieved in terms of economy economically he has the best helicopters in this country whereas we have 58 percent of kenyans living below the poverty line he has built our house worth 1.2 billion insugoi since 2013 to date now here he comes and tell us and tells us that he's a madam are you are you are you are you being malicious no no no no i'm being realistic and talk telling kenyans okay let me let me also be be let me also be realistic okay and quote hundable uh uh uh mose who is shadak mose the kitutu from kitutu masaba and i quote it doesn't benefit you to abuse my person just sell your policies and work out for people to judge your ability very good have you done so as your as democratic party we are doing so and yesterday we are in yamira and we are consistently doing it what we want to do is debunk this narrative that you have people who are holier than thou who walk into churches and preach and quote all manneros of verses we are telling kenyans see through their talks let them show through actions you cannot for example we have a grievance lot here in uh along tika road we have a market good right market where this grievance lot are saying somebody came here and promised us some goodies they are not yet delivered for example my brother i have one particular leader who was in kisumu kondele where he stands on a podium and says what to people of the the border border section border border riders now appear million in bili if you give million in bili to the border border riders of kisumu okay and they are almost five thousand heading to ten thousand what money have you given them all right lucrative on the podium but it is not practical so we are adding kenyans to see leaders on their nature of on their solutions and how practical their solutions are all right i've heard from from from democratic party but but in new day also you still have complex because at the end of the day um let me quote honorable um samula rama nakuru member of parliament he said if you want to be elected be wise and avoid many controversies like contra contradicting norms avoid controversies even in fin roles if you want to be elected be wise and avoid many controversies looking at how uda is do you think you're following this particular advice here no uh rama is entitled to his opinion uh my good friend here seems to have researched so much on malaysias and propaganda against the deputy president rather than research so much on how on rabu justin muturi is a best suited leader for this country and come tell us you see don't dwell so much on my party leader and the propaganda against him dwell so much on your agenda as a democratic party and on your agenda as a as a national youth leader for democratic party rather than so much propaganda and hate against the deputy president the deputy president is a kenyan first he is a leader he is the second in command he worked with his excellency uhuru muigai kenyatta to form the first government they formed the second government i haven't had you talk about when you're talking about the the ills of the government i haven't had you talk about uh his excellency uhuru kenyatta who i supported so much during the tna the tna formation and so this is what i'm asking kenyans to do even as you see and look for the right leaders also take your take your take your time and uh and and and get involved in these processes so that you are able to know what is propaganda and what is the truth and let us dwell so much on the things that can move this country for more than the things that uh that puts us asanda i've had him also talk about the the head speech remarks in el dorit which i think it's honorable in tuuri who who spoke and he was taken out of context with that remark i don't support that remark myself but uh let us not politicize everything this is something that has been used by right honorable uh in meru he he named he said the same the same the same word but in a different context so of course it's in context yes context in a different context so it was even formed for maybe honorable in tuuri to mention that there but we've taken it too far with this let us dwell on the good things that we can achieve together as kenyans rather than the things that divide us and especially as youths i hope it challenge you next time come with your come with your agenda let us discuss the agendas bottom up is something that is so serious no you are you are you have a total what is your model what is your model if i may respond from yes we in the democratic party we are not dwelling so much on the models bottom up is not a model it's just a slogan they are using it to lure and entice kenyama student of economics i can tell you it is not any part of a model it is it is never been used in any part of this world can you check something else uh you check it check yeah it's a model no no it's not look look you know we will we will have a conversation about that particular model with economies but let me finish let me finish but finish what what you're saying because of time yes in terms of solutions to the problems ailing kenyans i'll use an example when we had two brothers in kiyanjokoma mr ram who were who are very much hot okay we went there the honorable speaker went there and issued statements and orders to ensure that justice is served to the family okay right now we have close to six police officers facing murder charges in a court of law all right let me ask when we say are you are you is uh deep deep we going to uh which alliance is uh deep we going to to to form at the end of the day we see uds side or as miola umoja which alliance not yet yes speaker i'm taking dp democratic party yes yes the democratic party ram if i may say we are not yet into this business of coalitions not yet it's still very early in time okay so right now we are main agenda is popularizing our candidate the honorable speaker and listening to the grievances kenyans are talking about finding practical solutions to their problems uh uh let's uh have a final word from the from the both of you because of the interest of time i'm giving you 30 seconds each have a final word let me start this now that's thank you very much uh water can urge kenyans as we approach this electioneering period let us use integrity as a benchmark to ensure that we have the right leaders in place because these are the people who we are going to entrust the future of our children our economic businesses our future to ensure that we are on the right trajectory let us not elect people based on their slogans and their popular popularity let let us ask them what they have recently and show their track record if it is synonymous with corruption if it is synonymous with criminal dealings let them shun them and ensure that we have the right leaders i'm asking kenyans to consider and i vote for the honorable speaker justin muturi well uh your income in senator alpha maora my call really is to the young people of this country when the young people of this country uh live well when the young people of this country are happy then the rest of the community is happy let us all get into hard work let us get involved into processes we are very powerful if we unite let us not agree to be deceived or separated due to tribal or any other affiliations wether it is party or any other affiliations and i'm calling upon everyone to join me support support my candidature as the senator aspirant and i believe i will do a good job for you in the future it's here asan teni san now that is a very interesting conversation ladies and gentlemen uh to my extreme right is alpha mwangi uh aspiring senator uh narobi county i wish you the best scientist and around and also the the uda youth league chairman and i'm also with uh sadam kachie the chairman of the youth league democratic party now hondro borailo denga said that youths don't need will borrows as jobs they need better jobs not will borrows yet hondro borudo said that rila does not understand the life of the poor at the end of the day who is right it is you to decide may god bless you may god bless the work of fans this is why in the morning keep it locked right here on why two five four but keep engaging with us the hashtag is why in the morning my name is ram aguka this is why in the morning