keep it clean what's going on it's engraving here with another video and in this video we need to just ask a question i would say it's a simple question but i don't think it's that simple about the ravens uh in the upcoming draft in a few months and there has been some talk that the ravens are possibly interested in qb josh allen they're possibly interested at him taking him at pick number 16 if he was to come available now when i first heard that i was like oh okay but tomorrow i see you and then i saw it on twitter and i had quoted a tweet from a ravens reporter uh jamison hensley and right when i quoted that that tweet uh somebody had commented on it and they said smoke screen smoke screen and then i thought wait a minute they're right i wish i knew who that person was because i would shout them out but i don't remember what the uh what the what the name was but you can go on twitter to see exactly who it was but anyway um will the ravens would the ravens actually make make a move and get a qb in the first round of this upcoming draft now would i be opposed to them doing that well before we get into that let me not be rude because i don't want to i don't want to be offensive to anybody in here i don't want to be rude anything like that or disrespectful let me introduce myself me i'm engraving vids and this is my youtube channel engraving vids and i'm a ravens fan uh and even though i'm a ravens fan on this youtube channel we talk ravens all the time like we're doing now like we're going to be doing a lot of coming up but we also talk to everybody else if you're a ravens fan make sure you subscribe or if you're a fan of any other football team make sure you subscribe as well and now the rest of us 30 football teams we can sit and watch the Superbowl together none of us can talk trash to each other because we all on the same couch it just gets it just got a little more extended last week with those last two teams that joined us but anyway so if you're a fan of a team that's in the Superbowl you can subscribe if you're a fan of a team that's out of the Superbowl which is most of our teams make sure you subscribe turn your notifications on and like my boy Ryan Mallard said and like my boy dgp said if you even breathing make sure you leave a like on the video we got 27 people in here but it's only 10 likes y'all make sure y'all click the thumbs up button click the thumbs up button and you can follow on twitter instagram and snapchat so you can also see too who put the comment when i quoted the tweet who put the comment on smokescreen but anyway um what the ravens actually draft whether it be josh allen whether it be what bakel mayfield whether it be any of those qbs coming out of college that are quote on quote first round draft picks or worthy of a first round draft pick what the ravens do it i see it happening i don't see it happening reason being because i don't think they're that committed to finding joe joe flacco's backup qb just yet i don't think they're coming they're committed to it just yet i don't think they're at that point they're like okay um we're ready to move on from joe within the next one or two years i don't think they're there yet i really don't so i don't see them drafting a qb early now we know who tom brady is we know who russia wilson is we know who who are some other guys that were drafted late that ended up being pretty good quarterbacks i can't think of any off the top of my head but that's not because there aren't any that's just because i just got off of work it's friday it's been a short but long week at the same time so my brain can't function that much right now but oh press god that's another one appreciate you um but there are qbs that you can find in later rounds that are more than capable of starting everybody isn't in the first round and even if the some of the people that are in the first round sometimes they don't even end up being that good or not even i can't even say that not that they don't end up being that good uh sometimes stuff just doesn't even work out so just because it's a first round qb doesn't mean that they are going to be first a quote on quote first round talent um but do i see the ravens doing this now no because like i said i think the ravens feel like they are already set at qb or not necessarily set but i don't i don't think that um they're going to be making any changes to the qb position within the next couple of years so i don't think it i don't think they're ready to put a first round investment into a quarterback if they um if that guy is not even going to be starting for them right now or even next year i mean and when i say right now meaning this year or this upcoming season or the following season i don't think they're they're ready to have somebody replace flacco yet um now i think uh actually what i hope what i hope is that the ravens are looking at playmakers uh in this upcoming draft and even though i mean we talked about it before before i was so against it before i was so against him drafting a receiver especially in the first round i was scared because of what we've been through as ravens fans what this team has put us through in drafts where they've drafted wide receivers i was against it because i was just it's scary because of what we've been through um i.e colon brishard perryman um travis taylor mark clayton um even though mark clayton yeah mark clayton um yemen figures uh christ more he's so up and down he don't know what he wants to be um we just don't have much success drafting wide receivers um as as ravens ravens don't have much much success drafting wide receivers that's been their downfall um for the longest um but they still got to go for it man because you can't just keep signing guys and trade it for guys you got to get some homegrown up in there man you got to get some homegrown talent up in there in your uh wide receiving court so i want the ravens to still try to do that get a receiver that uh slack go and then whoever's going to be the qb after him can actually grow with that's what i'm hoping for and i mean we'll see we'll see if it happens just pull it up to the house by the way man we got 35 people in here but it's only 15 likes y'all make sure y'all click the thumbs up button man come on now put that thumbs up button but with the whole josh allen thing or really any qb in the first round like i said i don't i think the ravens feel like they are set a qb uh for the next at least the next two years possibly longer but definitely the next two years so i don't feel like they feel like an investment of a first round draft pick is worth it to get a qb right here right now now um the way i feel about that um they imagine you're funny man um he said tori the flag master tory smith yeah he did his things but he was a he was a good number two at best but shout out to tory smith i really hope they come away he gets his second superbowl we love tory smith and baltimore everybody knows that um but anyway the way i feel about that with the qb situation i kind of feel the same way um not that we necessarily set a qb and it's just so many ifs and hopes and um you want it to be this way but after the buy week flak all had been playing some of the best football some of the best regular season football he ever played in his life in his career if not the best regular season football that he played in his career i think you might actually be able to even put up that argument not even so much of the numbers not even so much of his numbers but just his play period because he wasn't really turning the ball over and he was moving he was moving the ball now before you say no it wasn't think about this flak all he was throwing touchdown wasn't turning the ball over and he was doing it with a a supporting cast that was not very supportive his wide receiver sucked no i said after the buy after the buy his wide receiver sucked everything were cups jeremy macklin he didn't just drop the football he dropped the self too because he couldn't stay alive i mean he couldn't stay healthy jeremy macklin mike wildens christimore mike like his receivers his starting receivers were terrible for sure impairment his his receivers were terrible we had high hopes for these receivers but they were terrible or flaco was still making things happen even these guys so that's why i say he played some of his best football after the buy week he had he played some of his best football after the buy week because he was still getting stuff done with these scrubs at wide receiver and yes tans green you're right we do have bigger knees than qb right now so investing the first round traffic in a qb while it will be nice it will it will be nice if if it was time for that qb to start right now but it's not it's not they pay fleckle way too much money uh to throw him on a bench and you know they're not going to bench fleckle we know that as much as you might want it as much as some some other people might want it it's not going to happen so people might as well if they're thinking that that's going to happen they're hoping it's going to happen they might as well get over quick because it's not going to it's not but anyway what i was saying with fleckle he played some of his best football ever after um the the buy week so what i'm saying is that with us continuing with us keeping marty moanweg more more have you say his name whatever um with us keeping the office of coordinator hopefully we can get some good wire receivers man yeah hopefully we can get some good wire receivers and we'll start with chic uh with yes exactly raven's analysis he said we need a wire receiver that can catch that's it that's what we need man that's what we need i don't know who josh jackson is eight and see what position does he play um disney punch said i have an argument to get a qb for the first round this draft class has a cluster of receivers throughout the draft this class has the potential to have stuff going in the it isn't but if we're going to be keeping the same office of coordinator so i'm hoping that with us keeping the same office of coordinator fleckle i mean he has no excuse saying oh my office of coordinator change he will have had the same office of coordinator for two and a half years straight because marty jumped in for mark tressman last year and then this year he was offensive coordinator throughout and then he'll have marty next year too so the offense has to get better um which hopefully it does uh and they got to upgrade at the wide receiver really at the at the playmaker position because we need better wide receivers are wide receivers sucked we need better tight ends are tight ends sucked we need depth at offensive line offensive line beginning of the year they'll a little shake it in throughout the year they got pretty decent they got pretty decent but we need playmakers alice collins the running back running backs for the only position well we had alice collins and buck allen danie woodhead he's i feel like he's got to get cut but um with uh running backs that was the only position where we got consistent quality play out of those guys alice alice collins and uh buck allen so oh still is good job i'm i know you're glad about that because he has not been what we hoped he would be he showed little flashes in the beginning but he has not been who we thought he's so injury prone injury prone i think wasp no retire too i would not be mad if he does he's had a great career superbowl champ um and i did see a little clip when he was on like um one of them espn shows and he mentioned something about him so hopefully for him he does and tight end position even though it we just need we need upgrades at the uh at the past catching positions tighten and why receive we need big upgrades there big upgrades but we have limited capital so you know people going to get cut uh contracts going to be reconstructed and all that good stuff um and as frustrating as it is um ravens continue not to have any money they continue not to have any money so it's going to be a limited amount of people we can sign a limited amount of capital it's everything is limited you think they're going to trade sucks being king i don't think so would i be surprised if they did it yeah i would be because i feel like sucks is there's ray lewis and ad read or jonathan argon too um but i feel like there are certain guys that with the ravens they just they won't get rid of them they will never trade them they won't ever cut them ever and i know so before he technically got cut but that was only so they could redo his contract but i feel like there's certain guys that and i don't know if y'all y'all get what i mean but i feel like they're just certain guys that they would never uh you know what i can't even say for every because they let them uh they let them walk uh and they didn't offer my contract but i feel like there's certain guys so i guess we can take ed read off of that um well i guess they didn't cut them they let them walk but with ray lewis uh he was a free agent for a little bit but they let him go anywhere um uh jonathan argon of course his whole career here i feel like terrell sucks is a guy that they will keep here period for jimmy smith um he would be somebody that i wouldn't mind seeing get traded but i believe the cap hit would be too big to trade him um so yeah flacco will never be traded for for salary cap reasons i i think they would be willing to move on from flacco for play uh but for salary cap they just can't they can't they can't we can and we already tried for him ozzie wants them who you talking about we talking about craig there's there's a lot of substance out in baltimore i mean that dude is baltimore man if anything i would get mayfield over allen but both on last till i pick if we could get a free agent my receiver then o-line and the draft it's not depends on who's there yeah we'll see man and i just i really want ravens to be aggressive in the draft man i want them to be aggressive in the draft go for it go go for the go for a great player two years ago hey love ronnie stanley love him love him great left tackle he's gonna be he's gonna be great he's nice now he's gonna be great he's gonna be just fine love ronnie stanley love him but every time i watch every time i hear about every time i see jaylen ramsey could have gave a third round pick and you could have had the best corner back in the league you could have had the best corner back in the league it's his time now man he's the best now he got it he got it now you could have had the best corner back in the league ozzie could have had the best corner back in the league but no i'm not gonna give up a third round pick two you could have done it man you could have done it and but either way oh buye's better than jaylen ramsey buye's good too now um but i would i would take jaylen ramsey buye cheaper a little bit younger um stronger definitely stronger definitely stronger um jaylen ramsey's that deal man jaylen ramsey is that deal man that dude is real deal but anyway yeah jaylen ramsey is that dude man he is real deal he's stuff a corner back where do you find a corner back that can tackle has speed can keep up with fast corner i mean wide receivers and and good at picking the ball off good at tracking the ball and he can't even just tackle the dude can straight up hit man the dude can straight he can hit like a line well tell me one corner back not a safety one tell me one corner back just one just one i don't need two i don't need to tell me just one corner back who could lay out lay out grunkowski like jaylen ramsey did just one i just want to hear one name at corner back that can lay out grunkowski like uh jaylen ramsey did this dude q went to mutton he's talking about night train lane you've been playing too much mutton he said charise right god man y'all look he said dios see y'all y'all dare you swear get out of here baby y'all look crazy but anyway that's what i love y'all man true fuck who's true no but there's nobody and once this video goes up as a regular video i'm curious to see what the comment section is gonna say about that one one corner back that can lay out grunkowski like jaylen ramsey did no young lord not i said not a safety a corner back corner finnigan he he was physical but i don't he ain't jaylen ramsey physical man not sherman at all no oh no oh no oh no no i i ain't i ain't the old carrie you must be from uh dmv uh chakir you gotta be from dmv you got to be yeah sharp no but okay young lord talking about safety yeah those safeties could do it but i'm talking about corner back just not a safety but a corner back what corner back kalea oh see i knew it i knew you were from dmv chakir i knew it knew it knew it as soon as i saw you said carry i said oh yeah that's dmv right there i already know man i already know but it ain't no corner backs that could do what jaylen ramsey could do man as far as hit as far as being able to cover all of that you can cover the wide receiver you can pick the ball you can track the ball you can both tackle and hit and that dude is real deal and did y'all remember when he hit levy on bail too so he don't care who you are whether you let me on bail whether you uh grunkowski big huge grunkowski jimmy smith is better than jaylen ramsey no tell you why health that's it health health jimmy smith is definitely a beast now nice he's one of the best corner backs in the league when he's healthy but the problem is that he's never healthy brandon carkin hit to hit what his sassyness allows him great confidence i i guess so but jaylen will get hurt in the future now i hope not we'll see though man we'll see but oh you saying just give it time oh with him getting hurt no well i don't want to see him get hurt i don't want to see the dude get hurt i want to have a nice healthy career man but we'll see anyway um brent grinds oh no brent grinds he no he's like a uh a weaker version of quarter infinity um to kiss him why it's constant on the ravens for now we'll see if after the season is over i mean the superbowl um in a week we'll see if uh if they keep him if they they decide to cut him um either way wouldn't be a surprise to me i think they're leaning more on the side of cutting him because jimmy smith came stay healthy and um they just want some some consistency at cornerback but once he has those and market speed is market speed is his can't hit he's not a hitter he's a great cover corner great intercepting the ball greater tracking the ball he's not a hitter though not at all uh but anyway um appreciate y'all and back to the moral of the story i don't see them drafting josh allen or who whatever quarterback will be there number 16 or if they decide to trade up or trade down uh please don't trade that just anyway no ravens can be frustrating sometimes especially when you look back but when when you look back at drafts i don't really get that mad only would i know stuff like the jaylon ramsey thing well we could have gotten him but they decided not to give up a fair round pick but when i look back at drafts i'm never like um oh man uh like a lot of people did with stefan digs especially when he made his uh his hill marry plate um a lot of people like oh man the ravens could have drafted him but they didn't stuff like that it's like no because i don't i don't look at the drafts like that but if there were scenarios where you could have traded when you really wanted somebody but you just didn't make the move because you just felt like they were asking too much stuff like that are getting mad at but if they just didn't draft somebody at the number they drafted them you just never know what the draft because it's a risk it's a risk you don't know how these guys are going to turn out or whatever but anyway qb at number 16 don't see it happening and i don't think it's going to happen um i wouldn't count it happening at all at all but anyway appreciate y'all thank you rashid yeah we were behind the draft the jack tick but we could have traded up and got ahead of them and drafted him so that was that because we had the opportunity to trade a first and a third but they didn't want to trade the third away because they couldn't trade the first and the third to move up but they decided you know what no we're not going to do that for jaylon ramsey he's not good enough jaylon ramsey we're not going to give up a third round pick for jaylon ramsey too so it wasn't even a rumor they said it was true they said it was true yeah i plan on streaming what the draft is going on i plan on it i don't know what date is going to be on yet um and i don't i would just see so hopefully he said can't trade a coveted third round pick and the third round pick ended up being a ball so hard university zone um rosson kafusi so think about that anyway appreciate y'all thank you make sure you leave a like on the video subscribe to the youtube channel if you haven't already um and turn your notifications on if you haven't already too i appreciate all y'all i love all y'all thank you man thank you yeah hopefully the martin humphrey situation is nothing it sounds like it's really stupid when you read the uh the details especially from his lawyer but that is his his side of the story but we're never enough we'll we'll see when we get there anyway appreciate y'all man i'm out thank you i'm gone


Hello and welcome to Issues and Answers, a production of the Government Information Service. I'm your host, Jacques Hengsten-Komten, and today we're going to be talking about UNICEF, its general purpose in the Eastern Caribbean. And my guest today is Mr. Peter Bolt, who is the UNICEF representative for the Eastern Caribbean. Welcome to the program. Thanks, Jacques. I'm really happy to be here. It's good to have you here. So for those of us who don't know, I want you to tell us a little bit about UNICEF's general purpose around the world. Yes, UNICEF or the United Nations Children's Fund is a global organization, a global child rights organization. We are present in almost every country in the world, and we work in almost any condition around the world, be it sometimes humanitarian crisis and development settings, but also focusing on children's rights in many other countries. Okay, so do you generally get a lot of, you go to, let's say, war-torn countries, countries affected by extreme natural disasters or anything like that? We are there on the ground in almost every country. So we adapt very quickly if the situation has changed. For instance, I'm just coming from Romania, and I moved to the Eastern Caribbean region, but we had to quickly change gears in Romania because of the Ukraine war, and Romania received almost a million and a half refugees in the last couple of months, most of them being women and children. So we had to adapt, but I think UNICEF is very capable of adapting to local context, and local context can change very quickly, as I think you know in St. Lucia as well and in this region, because of the natural disasters. So Anne, why don't you tell us a little bit about your own personal background? So I'm a teacher originally. I taught in high school for a few years. Then I moved back to school myself and got involved into international relations and joined UNICEF actually in this region in 1994. I'm married, I have four children, two of them will join me here in the region and two of them are actually working and studying in the Netherlands. Oh good. Are they going to move here permanently or just trying to visit? No. Me and my family will move here permanently, within the United Nations system. We have a rotation policy. So in the international segment, you kind of move every four or five years. Depending again on the context where you are, if you're in a humanitarian crisis, it's usually a bit faster. But here in the Caribbean, I hope to stay for at least four or five years. So you've been in the regions since 1994? Not in the regions. My first posting was in Barbados actually. At that time, I was responsible for Suriname more. So I didn't get to know most many of the islands, because I did a lot of travel and work in Suriname. But we didn't have an office at that time in Suriname, now we do. And I worked with Barbados as a base basically. So that was 1994. But then since then, I did seven moves. And I worked in Indonesia, in the state of Palestine, in India, then Romania, and in the US and headquarters. I also had a few years as well. And so I'm kind of coming full circle back to the Caribbean. Yeah. So you had an extensive career in diplomacy, I guess? Yes, but really kind of standing up for children's rights. Because no matter what country you are, no matter how developed really, challenges remain. And with the Convention of the Rights of the Child, we have a really holistic mandate in terms of focusing on children's rights, ranging from protecting children, protecting even in Europe now, we're dealing with migrant children, we're refugee children. So you see that some of the countries that on paper are quite well developed. They're still providing assistance with some of these kind of situations. Okay. And I wanted to tell us, I mean, in detail about your mission specifically in St. Lucia. Yes. I had a short mission, but it's one of my first missions. Of course, being based in, working for the Eastern Caribbean, we cover 12 countries. So that's quite an agenda, I would say. So I'm very happy that St. Lucia is among the first countries to visit. I had a very good visit. My main purpose, I can't claim to know everything about St. Lucia, about the region. So my first weeks, and I literally started three weeks ago, my first weeks are really to learn. And I mentioned earlier the adaptability of Unit 7, I think. For us, it's always important to understand the local context, the local situation of children, what are the challenges. There are similarities, there are things you can read about that. But nothing beats actually visiting the island, meeting with the communities, meeting with the officials, meeting with civil society, and learning about what the situation of children is and what the main challenges are that the children are facing. Yeah, so I know you've only been here a few days, but how do you like St. Lucia so far? It struck me how beautiful and how green it is. I knew it was going to be beautiful, but it struck me, and I'm telling my colleagues and everybody, like, it's really green. It's natural resources are just spectacular, and the people have been more than welcoming, I would say, from government side to everybody I meet. It's been a very warm visit, and I go back to Barbados this evening with a very strong sense of collaboration, of companionship with the country. So in that way, I would like to thank everybody in St. Lucia for somehow the way of welcoming people and making them feel part of the community. So also I had a number of very good meetings with the prime minister, with several ministers, ministries, and again, to learn, but also to kind of build up a strong connection with them because we are partnering in terms of fighting for children's rights, and I think UNICEF doesn't claim to be able to change the conditions on our own. It has to be done through these kind of partnerships. I hope your meetings with the prime minister were quite productive. They're very productive.  I think we see it in different parts of the world that youth unemployment is a really big issue, and I think to address it, we need to start early. We need to start with children, investing in children, investing in education programs for all children, but also making sure that our education programs are relevant for what society needs today, and I think here there's some work to be done. So I think, yes, it was a very productive meeting, a very first meeting, and since then I learned from several of the other ministries a lot more about what is already being done in terms of building up this youth economy, but also in terms of working on education, working in the health sector, working on social protection and social services. So in that way, I'm getting a good sense that there is a strong sense about the challenge, understanding about the challenges, and also a clear strategy in terms of how to address that. Okay. We're due for our first break. When we get back, I know we've spoken about your mission in St. Lucia, but I want to talk about your mission in the wider Caribbean. Okay. So we'll be back in a moment. Please stay tuned. And kindling our consciousness, Emancipation 2022 presents the LaWoS Festival Guamfele, a bus of color, culture, food and entertainment at the Constitution Park on William Peter Boulevard Castries, Tuesday, August 30th at 9 a.m. to 5 p.m. Come be part of a cultural sensory experience. For more information, go to CDF's book page, participating partners, government of St. Lucia, CDF, NRC, Umbutu, ICOP, NYC, FRC, Denry Knopf and South Constituency, Souffre Council, Souffre Foundation, Archaeological and Historical Society, SLHDA and Events St. Lucia. Welcome back. You're watching Issues and Answers. I'm here with Mr. Peter Bult, who is the UNICEF representative for the Eastern Caribbean. Now, before we went on the break, we were talking about your mission specifically in St. Lucia. So I wanted to, I want you to tell us about the, your mission in the wider Eastern Caribbean. Yes. So our mission is really to support children in their, in terms of better developing them, better protecting them, in terms of, I don't know, ensuring that they can meet a growth to their best potential. So our work in the Caribbean is focusing on 12 countries, but as UNICEF, we are also present with other offices which I'm not directly responsible for in the other parts of the Caribbean. So my focus is really on the Eastern Caribbean. The real challenges I see is, I mean, first of all, I think a lot of progress has been made. Let me say that. I think since many countries in Lucia signed and ratified the International Convention on the Rights of the Child in 1993, very early on after the conception of that convention. And I think many other countries did at the same time. And I think a lot of progress has been made since then. A lot of progress has been made specifically in the health sector. We've been reducing mortality. We've been providing access, good access to maternal and child health. A lot of progress has been made in education in terms of enrollment rates for children. Protecting, I think today's children are better protected than they were at that time, protected from violence. But that said, I think we also know that there are a number of different challenges. All challenges, challenges that existed then, which we continue to have to work on. But also a lot of new challenges because, I know, the last couple of years has been quite unique from many different angles. I mean, the COVID pandemic has had a lot of additional strain on children. I would say that children actually bear the brunt of the pandemic.  Many children were not able to follow the online learning. And I think even more than half probably were not able to follow online learning. So really the last two years of education, poverty has increased during the pandemic. We noted increase of violence, domestic violence, families being at home, not being able to go, no livelihoods, increasing demands and pressures on the households affecting the mental health, but also resulting in increased violence. So I think the pandemic has done a lot of damage. Children being really kind of bear the brunt of that. And this is, I think, something that now, coming out of the pandemic, we really have to focus on and address. That increase of poverty is a real big concern. Actually, the inequalities increased because those children, for instance, that were not able to access online learning, were already the children probably who were not in the most favorable conditions. So their gap, because now they lost two years of learning on top of that, is really big. So we really have to think about what this has done to our societies and what we now need to do to be able to address that. We can't gloss over and go back with business as usual. I think we really have to put some system in place. But that's also an opportunity. And I think, as UNICEF, we see this also as an opportunity. I mean, the most obvious one is, for instance, the online environment. We were not successful in making sure that all children were able to access learning. But we did learn that online learning and using digital tools in the classroom and to educate our children is feasible and possible. So I think we have to now use the coming years to really use that to our advantage and complement the teacher with digital tools and facilities to strengthen the learning. Because, as I referred to earlier, the relevance of our education is not as it was before. The skills that young people need to have to be able to be a productive member of society, to be a good employee are not the same as what they used to be. And I don't think the education sector, and this is not in St. Lucia. This is not in the Caribbean. This is a global challenge. The education system needs to reform significantly. And I think this is why the pandemic has opened our eyes to this, has already brought some of these technologies into the classroom, which we now have to explore. Because that is part of, I think, the reform agenda, continuing going forward with bringing stronger technology into the agenda. But also learning different skills, skills that are allowing children to become more resilient, more independent, more communicative, more collaborative. So we need to bring in a new type of skill set. Not to do away with some of the basic skills, because the other part of the learning crisis is that actually some of our children, a large part of our children, come out of the education system, not being able to have the basic skills, being able to properly read or write. Again, this is a global challenge. Secretary General of the United Nations has called and together with UNICEF is organizing a global summit in next month. And your government has already prepared a little analysis on the situation of education in St. Lucia. And we'll go to that summit as well to be able to debate what needs to happen globally in terms of the education sector and how this reform can take shape. Because that needs to change, we all agree on. Now, how? We have some of the ingredients, but I think here we need to, as a world, collectively learn. And I think this is one of the strengths of UNICEF, being president of so many countries, having so many different experiences, not having recipes that are valid for all countries, but learn from all countries. But things can be shared. So this is, I think, a real opportunity. So education is one of the big challenges. Addressing poverty, which can also be done through education, because I think education is a strong strategy to fight poverty. But also we need to strengthen the overall social protection programs around the region. And again, here in St. Lucia, we have a strong partnership with your government to be able to already strengthen the social protection program, to better target social protection programs, but not to only look at the cash component, but also at the cash transfer component, but also to look at the service provision. And I think here I see a strong need across the Caribbean, at least the countries I've visited so far, to really reconnect vulnerable households to basic services at the local level, and make those services more agile and more proactive vis-a-vis vulnerable households. Vulnerable households are struggling on a day-to-day basis, but making ends meet have typically a larger number of children. So their threshold to access even a very local government service is very, very high. They won't. We need to kind of relook at the social service provision and see how we can knock on the children on the family's doors, rather than waiting for the vulnerable families to come to the service, to be able to connect them into the programs that are available. Because programs are available to support them. There are good social protection programs. There are good services available. But vulnerable households need a little bit of a push or a little bit of a help to connect. And this requires a different mindset of some of our social services. It also requires a better connecting of social services with each other. So the connection of a local health clinic to the social worker in the community to the school counselor in the school. And I think those three professionals, probably supported by some of the other influences at the local level, can actually ensure that vulnerable families don't remain in their isolation and don't get deeper into the visual cycle of poverty. But actually it can be helped to take out of poverty. Again, I think there's enough resources in the Caribbean, human resources, funding to be able to do this. But it requires a different mindset, a different way of working at the local level. And I can see this would be tremendously beneficial for fighting poverty specifically. So this is something in the social protection, social services area we're working on. I can talk about many other areas, but I'll let you maybe. It's actually interesting that you mentioned social protection because on another episode of Issues and Answers I had with the Ministry of Equity. They were speaking about reforming our social protection policy and legislative reform. So I know at least we're on the right path for now in St. Lucia. You are on the right path and what I'm talking about is something that I think we're working on collaboratively already. Again, we are very much adapting to what's here and I think I know the government has done a lot of work in terms of social protection, in terms of reforming the law, and it's also wants to continuously learn in terms of how to better reach the most vulnerable. And we're facing a larger number of most vulnerable these days and we're facing new challenges. One thing I also, if I may talk a little bit about is actually engaging children and young people directly into this work. And UNICEF I think is a strong advocate for giving children a voice. And I'm not talking about only young, young, young, young people or youth. I'm talking even from the youngest age possible because you can give a voice to a child at any age, at the family level first of all, or at the school level, or in the community, or in the clubs and the associations that they're part of, or in governance. So I'm a strong believer that this is absolutely critical for the future of a country. We need to listen more to our young people, to our children. We need to try to encourage them to participate, empower them to participate at all these levels. And I think that can make a really change in the outlook of how we look at some of the problems that we continue to face and help us find new solutions, but also help prepare a stronger community from the start because I think we need to rebuild that community everywhere around the world. I see it everywhere. I mentioned I come from Romania. Here also we need to really bring children in engagement, volunteerism, taking part of your community, taking part of like keeping your community safe, keeping Europe. So recognizing if there's any challenges or any problems and tackling them early on, you need a strong community for that. I totally agree. I wanted to continue, but we're due for our second and final break. So just stay with us for a little while. We'll continue along your line of thought. OK. You're watching Issues and Answers. Please stay tuned. We'll be back in a few moments. Keeping hands clean is important for good health. However, after a disaster staying clean is hard to do, especially if there is no pipe or water. Simple things you can do, stay clean and remain healthy are wash your hands with soap and clean water. If these are not available, sanitizers with alcohol are options.   Washing your hands is one of the best ways to prevent illness. For further information, contact the Bureau of Health Education at telephone number 460-5349. Welcome back to Issues and Answers. We're here with the UNICEF representative for the Eastern Caribbean, Mr. Peter Bult. Before we went on the break, you were talking about engagement with children, especially to encourage them into your line of work. Yes. I think this is extremely important. Children make up 20, 25%, I think, of the solution population. Globally, it's more like 40% of the global population. And we're not engaging that resource. Children have ideas. Children have thoughts. Children see the world around them and look actually at the world with very different eyes. So one thing why we need to change good, not because of simply their right to participate, which it is. It's actually one of the rights of the convention. But it's also a need for them to participate because they still think very differently than us. They are not yet compartmentalized in their thinking. They're not yet have big family responsibilities that weigh into their thinking. They're open-minded. And I think the world needs open-minded ideas and open-minded thoughts. It's not for nothing that we see that some of the biggest climate change activists are actually children who are basically driving the advocacy agenda on change for the climate. So I think this is what we need to do in every society, work with our children from an early age on, give them a voice, listen to them, and try to bring some of these ideas into the decisions that we take at every level, at the school level, engage them in the school and how the school is being managed, how the school is, how students are learning in the school. But then, going up also, give them a space. I mean, I know you have youth programs or I hope you also bring children into your program to talk and listen to them because they really have something to say and they really have opinions about what things need to change. And I think we need this in this world because globally, again, speaking, we see inequalities rising. We see conflict not abiding. Actually conflicts increasing around the world. We see education becoming less relevant. We see climate, the climate crisis, getting worse and worse. So I think we need new solutions. We need new ideas. 25% or 40% of the global level of people are not used in that decision making. Let's work with them and then use them. And I think I'm a really strong believer on this. This is something I would really like to work with the solution government on as well. We had some discussions around that with some of your officials and I think I'm really hopeful that we can build this base of engagement with children. Closely linked to that is we often see children as a charitable. It's like they're recipient of something. They're recipient of education. They're recipient of a gift or of a service. But we need to start seeing them more as an active citizen, as an active engager. We need to invest in them also consciously. Invest in their education, invest in their protection, invest in their health. Because when you do this early on, even at age one or two, when you invest in them, you recognize problems early on if there are certain challenges. But you also build and develop them early on to be a responsible, productive, active, positive, happy citizen. And I think for that, that requires conscious investments, a real strategy of investment in children. And I think this is what I'm really looking forward to work with the solution government on as well to bring this kind of, you know, consistent effort and consistent investment in terms of the children directly and all their aspects of development. Within the St. Lucia government, and I don't know if there are any outside organizations, are there any organizations, both in St. Lucia and maybe Caribbean wide, that you work with to push this forward or do you provide technical assistance to any of these organizations? Yes, we do. I mean, Technics is a big part of our work, but also not just with the government. We connect very closely with civil society organizations, but also the regional organizations that exist. I mean, you're the home of the OECS, so this is a really important partner for us as well, because we try to learn from what happens in the different countries and we try to scale that and replicate that to other countries. As UNICEF, I think we're really trying to kind of have this kind of knowledge sharing. And I think the OECS has a strong program and we're really working through the OECS to make sure that there's a lot of learning taking place, that there's not a repetition of things to learn in different countries. So I think in this case, I think OECS is a really strong partner, CARICOM, but we also have a lot of other national embassies that are supporting us and we are supporting them with the work that we're doing around the region. More and more, I'd like to associate with youth organizations and child-led organizations as well. Some of the countries in Eastern Caribbean have youth parliaments, active, ongoing youth parliaments, and I think that's a really good initiative as well. They are looking at policies and laws from a lawmaking from a young person's perspective and bring that then to the legal decision making the country. That kind of support. So business sector, not to forget the business sector, because I think business sector has a strong role to play when it comes to strengthening human development. They have strong interest from it as well. I just mentioned education. I mean, it's the business sector that if the education sector is not functioning, it's the business sector that suffers a lot of it because they will not be able to get the caliber of the quality of skills and the caliber of people that they need. So the business sector is very engaged in terms of young people and we collaborate also with the business sector. We're very close to the end of the program, but I wanted to very briefly, before we go off here, what sort of future challenges do you foresee in the case of advancing children's causes? I know you've spoken about your challenges under COVID-19 and so forth, but just very briefly, some future challenges. Yeah, I spoke about a lot of the challenges, I think. And a lot of them that I wanted to mention, I think I've mentioned the COVID and the follow-up on the pandemic, getting out of the pandemic, the increasing poverty that we can see around the region. I mentioned on child engagement, but one last point maybe is to say is to talk a bit more about the climate and the risks that come with climate change, which this region is no stranger to, unfortunately. So I think a lot of our work around the region is also in terms of trying to prepare countries for future hurricanes, earthquakes, volcanic eruptions, tsunamis, to be able to be better prepared. So poverty reduction is key because we need to build resilience of people, first of all, and I think poverty reduction is a key part of that resilience, but we also need to make safe schools. We need to prepare the young people to be able to support and prepare them for these natural disasters and to be helped contribute. So I think a lot of our work is also focusing on disaster risk reduction, building or making systems and also policies that are, and programs of national governments that are shock resistant, et cetera. So and educate and bring young people again into this discussion as well because they will have ideas on how to do this and their awareness and their involvement is also key when it comes to making the country safer and less vulnerable to these kind of shocks. Okay, brilliant. I want to thank you very much for coming on our program. I know you have a busy agenda and you do need to get out, but I do hope that you can come back another time, hopefully in the next few months or whenever you're back in St. Lucia and we can talk again. Anytime, I'm looking forward. Thank you so much, Jack. Thank you. You're watching Issues and Answers. Thank you for watching and please stay tuned to the National Television Network for additional programming and please follow us on Facebook and YouTube. Thank you for watching.


Commissioner of Police in Keduna, Yakinia Ayoku, has visited a scene of Tuesday's attack by Bandit at Katari Village section of the Abuja Keduna Highway. The commissioner was accompanied by the Keduna State Commissioner for Internal Security and Home Affairs, Samuel Aruan, for an on-the-sport assessment of the incident. According to a statement by the spokesperson of the police command, Mohamed Jalige, the commissioner expressed sadness over the unfortunate incident and promised to redouble the efforts to build on the recent safety enjoyed by road users.


Good afternoon everybody and welcome to today's webinar express where we're going. We don't need cookies organized by South East If you are a university student attending today's webinar, you may want to sign up for the CIM Marketing Club newsletter They'll keep you up to date with the latest trends innovations and concepts in the marketing industry All you need to do is take a photograph of the QR code You see on the screen at the moment and it will take you straight to the sign up page on the CIM website So I'd now like to hand over to Kevin Joyner director of data solutions at crowd was our guest speaker today over to you Kevin Thanks very much Phil at the end of the first back to the future film Marty turns to the dock. He's in the DeLorean and he says doc.  We don't have enough road to get up to 88 miles per hour If you remember that the time machine has to be traveling at that speed in order for it to leap through time And the doc says Marty where we're going. We don't need roads. I hope I got that, right? You know, it's incredibly nerdy thing to have ties with my presentation. It came to me in a moment I regret it slightly, but actually This presentation is about the future It's about leaving behind a familiar solution that has taken us very far, but which is now inadequate It's been a while in the making I think this started with Edward Snowden that was in 2013 when he He leaked details of what the NSA was doing to look at transatlantic communication and American communication and then in 2018 we had the Cambridge Analytica scandal and the They're coming into force of the EU GDPR there's been There's been a very public battle between Apple and the FBI over unlocking iPhones so that this is about privacy and so on and and what's happened here is that this has been a journey of kind of mounting momentum caused by the combination of quite technical ideas and ideas about privacy and encryption Coming into the mainstream Rory Ketlin Jones explaining data protection on the BBC breakfast program, for example And in combination with that we've seen increasingly meaningful regulation and this has resulted in a couple of big things happening with the biggest technology players in advertising We've seen the likes of Apple and Mozilla really double down or take this new position of Their brand in relation to privacy so Apple stands for privacy and and really I think what we've seen there is Google forced To act a little quicker than it might have done to to to to fall in line with this mainstream momentum And so we've seen wide industry changes amongst the biggest players because of this battle over brand positioning Kind of in conjunction with that in parallel with that. We've seen developments in the technology Of these biggest players In the market and kind of that's what the rest of my presentation is going to talk about and then we have also seen Advertisers and publishers Online fall in line with the data protection regulation increasingly. We're seeing compliance And so all of these things are about advertisers or about technology companies And in the end it hasn't really mattered whether users Care about privacy or even if they do whether or not it affects their behavior The the the most influential organizations in in our market The the the biggest influences on what we do in digital advertising are kind of Seeing this whole thing snowball caused this whole whole thing to snowball So in a nutshell, what why is this a headache? What's what's the concern? about The changes that we're seeing in the digital advertising industry well third party Identifiers are on the way out and there are alternatives and you know some suggestions about things that we can do Perhaps to replace personal identifiers But overall the writing is on the wall for the third party cookie And for third party advertising or device IDs that we see on mobile devices But you know, this isn't just actually cookies is a nice shorthand, but this isn't just about cookies It's about third party identifiers the kind of identifier that some third party Uses so to track you across sites and apps So that that we're saying goodbye to that The other thing that's happening is that the advertising technology that we use online is being meddled with By mozilla, you know in their firefox browser and and by apple in safari And also in ios We have to be concerned about whether or not we can trust the operation of advertising technology against those types of tech businesses Whose brand position is to protect their users from advertising technology And then finally what we're seeing is the users given the opportunity increasingly Are withholding their own data deliberately they're withholding consent for tracking and so we you know, this is another reason why we have less data with which to Make our advertising work harder Well actually function at all And and the impact on the digital advertising industry has to do with targeting So we're less will the audiences that we've traditionally used are less available And the identifiers the those cookie ids for example That that fill those audience audiences are a gross stale. They refer to to broken Identities right there basically the id doesn't mean anything anymore And then in bidding, you know, we rely a lot on on data that tracks that we've seen some success online But that tracking is less reliable and so the algorithms that optimize our advertising Towards those successes are less effective And then finally when it comes to judging the effectiveness of the advertising that we invest in Again, we have Measures of success that are less reliable or that are incomplete and in some cases like for example Being able to track that somebody has seen an ad that's an ad impression It relies on cross-site tracking or it has done until now Like that that data may be completely unavailable Altogether, you know for some campaigns And for the delivery of some ads So that impacts on our ability to measure success and to improve and to plan But it's going to be okay There's three areas that I want to talk to you about today that are about responding to everything I've just said and adapting What we do and compensating for these changes You'll have noticed already that this is a presentation about digital marketing And that there are some technical concepts in it and I will try very hard to make them really accessible But if there's anything in here that you don't get because of language or because it's a new idea Please make a note and I promise I will make it clearer in the q&a So privacy readiness This is about protecting data quality Now it's not a one-off fix. It's not like something you that we can do now just to instantly be ready for the future I'm not going to explain all the items on this roadmap, but you see it's it's like a journey of increasing Maturity in your approach to protecting the quality Of your data and and first of all I want to talk about like I'm going to show you a couple of ideas of some of the tools and the techniques that do appear on this on this kind of illustrative roadmap and I want to start with the idea of compliance with data protection regulation and how that Prevents us from having as much data from from users as we used to Advertisers and publishers are going to need to comply properly with data protection law And you still see lots of examples where the consent questions on websites aren't Aren't really legitimate. They don't actually offer any choice But that's uh, you know, you better check with your lawyer, right? I'm just providing information, but that's not legal so We've seen so far 229 fines under the gdpr For illegal data processing and you might think oh well, you know in the uk the information commissioners office They're going after the likes of british airways and experience ticket master like massive Businesses and I'm not affected, but we are seeing in in other countries in europe that for example in spain Uh, a company that sells motorbikes was fine for insufficient legal basis for data processing That in other words that means not having consent For for for tracking people and in italy a website that sells wild mushrooms So it it I think this is going to catch up to us in the uk And we are seeing um, I work for a digital marketing agency crowd among our Crime base. We are definitely seeing increasing concern and questions about compliance with the law So here's one thing that we can do about it. This is um related to um google's advertising and tracking Products, uh google have a feature called consent mode I think this is a good example of how we can think differently And bring new data science techniques To play that allow us to um get past Some of the challenges that I talked about So you've got some users that come into your website But only 70 percent of them consent to being tracked and traditionally that means that there's this chunk of Of users that you don't track you might know roughly how many Didn't consent, but you have no idea how many Didn't convert or what pages they looked at or anything like that So it's very difficult You kind of have to ignore the section of your audience of your customer perspective customer base who don't consent to being tracked Well consent mode Allows the tracking technology to continue to function But to do so without collecting personal data Technically it uses random user IDs So it isn't tracking anybody. It's like it's counting the the the behaviors on the website including the conversions It aggregates them and then discards those individual individual hits But google's then able to use modeling To attribute the lost conversions You basically you're you're filling back in the conversions that you lost and uh so far the results from this technology It's it's restoring 70 percent of the of the conversions that couldn't be tracked because of Withheld consent. So no cookies being set for that 30 percent of the site's Traffic, but uh, we still have a good measure of how that traffic performed Here's another idea. So first party data for conversion tracking You may have heard about the facebook conversions api And there is another product from google for google ads called enhanced conversions that that adopts a similar technique I try to explain what i'm talking about here. So on the left hand side We we've got an eye in a cookie, right? So so that is a user seeing an ad and being cookie And the data about that is tracked to the ad platform to facebook called google But as they you know as time passes as they progress around the internet their browser Let's say it's safari Breaks that cookie expires it. Uh, and so there is no longer a valid reference to the person who saw the ad So when they convert on the right hand side The the measurement about their conversion relates to a broken cookie. And so that conversion Can't be Linked so the advertising campaign the help to cause it So the solution for this is that the conversion is also Like the let's say it's a sale on an e-commerce website Data about that sale the factor that it happens is also of course on your e-commerce platform Or in your crm platform. So it's on some server side application And the the technical solution here is to have the name and the email address and the phone number and the postal address And maybe some other stuff that you know about the user about your customer There's personally identifiable And have it delivered to facebook and google with the record of the of a conversion Those ad platforms hold that same personal information about their users And so that personal information is used as the basis for identifying where the conversion came from So it works within the walled gardens, right? It works within facebook It works within within google, but Advertisers are seeing significant uplifts to the conversions that they're able to observe By putting some of these technologies in place Okay, another one This is how this is a diagram that shows how Tracking on websites works today. So we normally use a tag management system And that allows us to kind of helps us to put into the website all the different tracking technologies that we need to to track the way the the website is used track the performance of the The advertising and so on and each of those trackers or tags is sending its data off To the servers of the of the tracking vendor, whether it's google or some other measurement or or audience technology And an alternative to this is emerging and facebook in particular are saying this is the future Of tracking digital advertising and that's server side tracking So the model here is that on the website on the left hand side You still have a tag manager, but it might only have one tag in it And that one tag sends its data to a Kind of like an equivalent tag manager That we call it a container by on your server on your server not on google or anybody else's it's on your server And inside that container on your server are the tracking tags that send the data off to your various technology partners It means that on the website returning to the left hand side of the diagram We've got one tag. It's a first party tag the technology for it comes from your Web domain, so it's really robust and it's very difficult to imagine At like apple itp. For example, you know apples tracking prevention technology It's very hard to imagine apple seeing that as third party advertising technology There's nothing about it. That's that's third party So first party data, that's the other that's the other Area where we can respond the reason that people are talking about first party data So much is that it addresses so many of the issues That that we face. So audiences are breaking down. Well, you can define them with first party data I should say by the way first party data is the data that you hold and control It describes your customers and it it will it will often it will almost always be Personally identifiable so names email addresses phone numbers what people bought how long you've known them all the stuff that's in your crm Right, so you can use that to to compensate for the The failure in third party audiences. You can reinforce conversion tracking as we've already seen In digital attribution, that's increasingly broken, but we can shift our efforts towards understanding the value of customers better Instead of fussing over how to attribute their them, you know First having been acquired. I'll give you some examples of that later and then automation. So there are technologies that are available to everyone now Built into into advertising platforms that level the playing field. You don't have to be You can be good at google ads, right? But so is everybody else because it's automated anyway Well, first party data is your new unique asset that you can leverage that allows you to be market beating Again, here's a here's another one of these it's it's not a one-off fix roadmap type things But it starts with segmenting your customer base and and uploading audience lists There's there's automation. I've mentioned crm is important This is this relates to making sure that your crm program integrates properly With your your bidder ball, you know, your digital advertising activity And then on the right hand side, there are different techniques for Like new and better Measures of value that you can achieve through Prediction machine learning prediction. So most of this starts by drawing two sets of data together on the left hand side here We have all the data that describes the journey of your prospective customers through to the point when you acquired them Through to the point when they first Transacted on your website and then on the right hand side The symbol there represents all the data that you know about the value of your customers. What did they do? How often did they repeat purchase? What what what do we know about their profile? But you know, especially their value, right? So we bring those two data sets together One thing that we can do is use machine learning to cluster that complete data set and it will reveal a lot about the Different profiles among your highest value customers. So on the left hand side here, imagine this is a b2b Advertiser, we've got this really interesting high value high lifetime value cluster that tend to be They tend to have high value deals Their transactions are highly valuable They close those deals in a reasonable amount of time and they have a preference towards a certain category of product on cluster b we've got We've got customers who tend to repeat right so they might not be high value deals But they repeat a lot and they always close quickly and they prefer a certain A different product category. Well, if your business needs volume Then you target you switch your budget to cluster b if you need revenue and you can Make a longer play then then you then you get your marketing strategy behind cluster a You know how to speak to these people because you know what products they prefer And you might if your data set includes it you might know how to reach them like how old are they? Where are they geographically you can even run out the record of customers that that are literally in in these clusters That emails their names and so on and use them as the basis of first party data Audiences as I mentioned before. Okay, and this one. I mean This is kind of like a mind-blowing thing for me when I first began to understand what we can do with first party data So at the top there you have that merging of the data sets and then down and on the right hand side You have the clustering and the audiences that I talked about but down the middle We can develop a model that's able to predict the lifetime value on the basis of the acquisition data Because we brought those two data sets together Well, we can host that predictive model so that it becomes a live in-flight campaign asset Then when new customers are acquired we send the data that describes their acquisition to the model Retrieve a prediction about their long-term value and use it You know leverage it with the automated bidding algorithms and the ad platforms that we use and suddenly we've got a new marketing machine here That doesn't just bid to acquire new customers. It bids to acquiring the highest value new customers Okay, so how do how do you begin all this? Well, um, these are the simple first steps find out about your data So what systems is your data on who is in charge of those systems? What data are we talking about? What's the schema? And then find out what quality is it? Uh, you know, what what um, what state is it in are there problems with it? These are the, um, these are the uh, uh, the questions that you need to answer early on So that you can put yourself in a position to begin down that roadmap that I showed at the beginning of this section So I'm on to my last area now, which is effectiveness So what we mean by effectiveness is that We we have focused in digital marketing a lot on digital attribution This has always been the special Power of digital marketing is that we can track individuals and we can track ads and we can match ads Directly to the individuals and what they did. Well, that is breaking down as as I've been explaining And so digital attribution is no longer The sort of sole method that we ought to focus all our efforts on There are lots of reasons for wanting performance data We might want it for the bidding and the automation that I mentioned earlier managing our budget across budgets across channels Maybe regular reporting on performance reporting to different stakeholders making creative and strategy decisions There might be some ad hoc reporting that we need to do, you know a spec that we haven't necessarily foreseen and so on and Like I've said digital attribution used to be the core and perhaps the only method for providing the data for all those use cases And so on this on the screen here you can see two Facts It is not true anymore that any single method can meet all performance data needs and also It's not like we've got a different perfect method that we can suddenly start pursuing Every measurement method is flawed So by measuring every objective in your marketing strategy In at least two different ways Then we can we can arrive at a balanced view of performance It's that the you know the truth is going to be somewhere near the intersection of those two views of performance So digital attribution is on the left-hand side there and I've mentioned it a bit already. It's still very important It's our day-to-day technique for getting quick um A quick measure, you know, um near real-time data about the performance of the campaigns that we're running So we definitely need it and you can imagine, um camp, you know, your channel teams or um You know your your campaign teams launching some new creative or making adjustment to a targeting Strategy or something like that and just wanting a quick read early on as to how it's um, You know the difference it's making If you know the flaws in digital attribution Then you that empowers you to use it and you can still get a reading on the the impact that your change has had controlled experiments So I mean we are all familiar with the idea of split testing and especially in digital It's something that we have always done. This is a reference though to not not not split testing samples You know like defined by cookies on a website But it will normally be regional control cells where we hold back some budget Or weight the budget differently to see what the impact has been of a new A new change to our campaigns or a new change to our activity It is a different mindset for digital marketers Because we've normally thought of split testing as a technique that we use to like Optimize to make make something better. Oh, let's let's introduce a Version two of that creative and see whether or not it It performs better than the previous one and we can still do that But but what I'm talking about here is a program of testing that's designed to establish benchmarks that you can use to uh Calibrate digital attribution These are benchmarks that answer like strategic measurement questions So if you know you need to refresh your view on what Facebook impressions do for you Or like the the total effect of facebook activity, which is hard to measure It's hard to measure in digital attribution Well, then you set up a split test that establishes that every three months and and there will be And you use it to calibrate the digital attribution metrics And there will be other questions that you need to answer in the same way causal effect analysis. We use a A data science technique called causal impact And this approach is about using data science to to forecast the expected value of a kpi based on Based on a long history and and sort of like benchmarking it against other time series Um relevant time series data So it's a bit like you're saying we did something at a certain point in time And at that point of time if nothing had changed then how would the kpi have continued on into the future? and then you compare that to the The actual performance of the kpi and so prove the incremental uplift of whatever it was that you did At that moment in time and then we have marketing mix modeling. That's like the the roles Royce of Cooculus attribution and this will tell us The contribution that you know many elements of our of the marketing mix including what competitors were doing or seasonality or You know, you could you could put a A metric that's a proxy for the impact of co vid into your marketing mix, you know over time And this would tell you, you know, what is causing performance? It's a brilliant tool. It's a brilliant approach takes a lot of work and a lot of data So that's why it needs to be in the In the palette for us to choose from in the toolkit But like all the others is not the only method. Oh and just to point out those don't need cookies Where are we going? We don't need cookies. Here's an example of causal impact So the output looks a bit like this. You can see the green line and the margin of error around it That's where we would have expected the the kpi to go But we we observed an uplift and this this example for one client revealed that they had not understood 70 000 pounds worth of value from the activity that they ran there we go, so Privacy readiness. This is how to adapt To protect the quality of your data. They're given what's happening in the industry first party data This is about how to compensate and and to To realize a different competitive asset and then effectiveness is about adaptation to what's happening in the industry and making sure That you have more than one Method in your in your measurement toolkit Next steps on the on the right hand side Think about whether on your business is complying with data protection regulation and plan For when it's going to if it doesn't already think about how Consent or the absence of it is going to affect your marketing and how therefore you can You know modify the way that you collect data I would I also really believe that server side tracking is is very important to the future of digital advertising So think about your roadmap towards it and there are small steps that you can take and then data discovery I talked about Systems stakeholders schema and quality so do that exercise get yourself ready to use first party data and then finally Take a new view on On your approach to effectiveness and make sure it is a considered program with I with a diverse set of Methodologies Give me a shout if you'd like to I'm kevin joiner director of data solutions at crowd. So hopefully I'll hear from you That's great. Thanks very much Kevin for a really good in-depth technical presentation Okay, um, Kevin. We're now going to have a short q&a session First question is are you aware of any plans for the uk to implement the proposed eu The privacy regulations it all went quiet a while ago and I can't find any information on it anywhere I better not speculate. I'm sorry. I don't know. I don't know what the plan is for that Not a very good answer to my first question, but We'll have to wait and see. There's no point in me. I guessing right? Sorry Okay, well, you'll have to do better with this one then. Um, is server side tracking difficult to implement bearing in mind Dev back logs. Most of us are resting with Um, I put it on my website. Don't bother visiting it kevin joiner.com And I did it in I think half an hour. Maybe something like that Maybe less. I mean, I did understand the technical directions um, it you know, and I'm talking about using Google tag managers server side container um But of course, like if it's your personal website, you don't have so much to worry about like taking the site down by accident But it isn't a big deal You you know, it helps if you're already using um google cloud platform, but it will work with Other cloud platforms as well um If you're not already using google cloud platform, you can talk to a reseller like crap um, and uh, you don't have to like Move all your tags right that would be a big and serious undertaking but setting up the container and doing something like Using it to introduce google analytics 4 to your website if you don't already have it there or or moving a default implementation of of google analytics To your server side container that that's very simple to do and and is a is a good first step There are um, there are other uh ways to do it another kind of products in in this area. So um, you'll have heard of cdp's customer data platforms They are effectively so, you know, they can effectively offer server side tracking So if you're already using one of those then you may have almost already have everything you need in place Um, and if you're using other tag managers, I mean, telem has evolved into a cdp Uh, anyway, but telem has had, you know, sometimes had server side tracking features But in short if you're if you're using google tag manager, um, it's not uh, it's not a massive undertaking um So there you go Okay, great. Um, so let's have a look So question around the google analytics actually in the last year or so um We've seen major changes Due to gdpr, etc. So for example headline data such as time on site events rate and Related deeper data have also major shifts. Is there any way to aggregate these out other than trying to encourage cookie acceptance? Which as you say is not the future um No, I mean the the the changes in the metrics like especially the users metric is a key example some of the people like in my uh, in my analytics theme Don't really pay attention to that metric anymore in the current version of google analytics because it has become unreliable and You know, it's like the nature of the problem that there's not very much we can do about that Um, if there is an opportunity for you to introduce a first party user identifier into google analytics, then that will help a lot And I also I strongly recommend beginning to work with google analytics for because it it is more robust in some of these like user identifier um With with some of these like identifying users challenges and the metrics are different as well Like the way that the time on site and bounce rate and all that will not bounce rate But but engagement with the site the way that all of that is um, it is tracked Is different and better And also more at home with app tracking, you know g a4 is actually More an app tracking originally an app tracking platform with web May to fit in which is maybe a Like very sensible given the way that people use the internet now so Yeah, those are my My comments on it but without looking at the data and understanding exactly what's happened in it And also the website that you're tracking from I probably can't go much deeper on it You just mentioned g a4. Um, somebody's asked is that an essential cookie?  Um, but Yeah, I don't know my I have to we do have to be cautious about interpreting the law for our clients And here I am like speaking to quite a few people and and um, You know, so you have to make your your mind up about that but, um If if tracking if cookies are essential to your website It means that the the website Can't function without them and that the experience whatever it is the user is trying to do They won't be able to do it If if that that technology is not functioning so Analytics, you know measurement technologies are in my view Not essential Okay, um Do all sites need accept manage or decline options on their cookie policies to avoid Risk of a GDPR fine or can you still get away with just accept for now? Yeah, so I kind of refer to this in in the presentation Um, you know, you again you have to talk to your legal team. You have to make your own mind up about it but if you read the uh information commissioner Commissioner's office website um, they will say that um, just Telling people that they're being tracked and giving them a button to dismiss That banner Is uh, is not compliant And in fact, you know, again read read the ICO's guidance on this but um You know my view is that Uh, and I believe it's the law um You know if you don't uh, if you if you if you load tracking technology of any kind apart from essential You know cookies before the user has has expressed Their choice about consent then that's illegal or you know, that does not comply Um, which is why we need a solution like google consent mode, which I Uh, which I presented about so Take a look at this question when I talked about looking at compliance and putting your plan together Yeah, take a look at this carefully. You don't and don't look at what other websites are doing if you want to know what the law is Um, try and work out, you know, you know what you want to do about the law um, and I think as I've said like Increasingly advertisers and publishers are going to need to comply the ICO Um complied with their own guidance um In the way that I've described and they lost A visibility of 90 of their traffic So, you know, and that's you can look that up. That's um, that's documents written about online and uh, you know So what I the other thing I'd add is that the user experience of the consent question is really important You know, you can comply with the law But uh, make sure that you get a choice from the user You know, you can make your own mind up about how abrupt you want to be But let's say you do a full page overlay with a yes no and no cross, right? Then at least you get a choice, you know, at least you get a decision from the user Almost the worst thing is to make it too easy for the user to ignore the consent Question make yes big green button and make no gray or you know, whatever you can do that kind of stuff Okay, um Got another question that relates to service eye tracking again, um, Kevin So do you have any recommendations for an overview on setting up service eye tracking or a how-to guide? Uh, it's well docked. So again for the one I know most about is um, a server side GTM google tag manager container and the documentation on On google's website is is good. It's like step by step. So, um, I would take a look at that Yeah, it's the best thing. Okay. Thanks um Okay If we have a first party data collection focus By our competitions opt-in for marketing Tags in analytics, etc Once we've got that customer data without a cookie this goes into a CRM. How do How do I use that data to serve them communications other than facebook ads and emails? um So so I think may be the reference to facebook ads has to do with them being on your facebook page or something like that. Um Oh, well, anyway, the the approach here is to um is to prepare lists of customer records and um for google, I believe it's that they need to contain at least the the email address. Um, but it varies from different platforms uh google Google ads facebook twitter linkedin all have a feature along these lines That that customer data is hashed.  Then you you'll upload it through the uh, the ad platforms api And then with a match to the ad platforms record of users the audience is formed So in the case of google ads that feature is called customer match Um and facebook has a very very similar feature. It is a bit tricky and it depends what um, I mean It's a data engineering solution that we're talking about And it depends what crm you're using so, you know, you perhaps you can have your crm platform regularly export Customer lists and then some script Running on google cloud platform that collects the list and hashes it and delivers it to the api If you're using sales force marketing cloud, for example, they have a module called Advertising studio that that makes the whole thing quite simple Um, and indeed like if you've got google analytics 360 the enterprise Version of google analytics and you're using sales force marketing cloud You don't even need to really worry about um audience lists at all because the audiences in marketing cloud can be automatically synced with um google analytics Which can then be imported to google ads and um your your display activity that you might Run on google remember like these lists like for in order for them to work They've got to have a minimum number of users in them. So it it would normally be something like a thousand Um, so yeah, I don't don't think of it, you know with email You can send a person an email and it can be personalised for that one individual Well, this is about building advertising audiences. So it's a little bit broader um than that Okay, and I think we've got time for just one more question, uh, kevin and this is around um b2b marketing So what advice do you have for a b2b company that uses cookie-based advertising? Lee generation to build first party data Where existing first party data is limited and clients are buying high value items once or twice in their lifetime Hmm um well, I think um like when the when the Like um, what do you call it the the pace of new customer acquisition deals being signed is quite slow It means you have quite low volume of data that describes the ultimate business objective those deals, right? The volume of data is quite low there. So you can't it is more difficult to do things like predicting the long-term value of of You know customers like the deal that they're going to sign But you can go up the funnel. So most b2b advertisers have a sales process Uh, and they're concerned with things like how fast does the lead go through that sales process getting rid of the duds right at the beginning um, uh, you know the normally like you'll you'll score the leads Or you'll validate them as an opportunity and add some estimated value or something like that So all of those are are good measures of value um, so you the simplest thing is just to begin to work with the lists of leads You know as soon as you can put a good Value on them the lists of leads that um are looking like the highest value That are moving through the sales funnel fastest and with least effort and use them as the basis of your audiences I think that would be my Yeah, I think that's my my main recommendation for b2b Okay, that's great. Thanks very much Kevin for that and thanks for all the answers to all of the questions for today Um, that is all the time that we have for today's webinar So I'd just like to say thank you to Kevin for today's presentation and to the CIM southeast For organizing the event. We do hope you found it interesting and worthwhile Our next webinar express crisis leadership how to lead effectively In the toughest circumstances on monday the 14th of june at 1 p.m Hosted by CIM southwest you'll find further details listed on the events page on the CIM website where you'll also Be able to register for the session So on behalf of CIM thank you once again, Kevin a really good presentation really good qna And thank you for joining us.  Bye


April 17, at the Krayaz airfield, which is located in Samara of the Russian Federation, the Soviet multi-purpose helicopter Mi-8 was destroyed, this is reported by the main intelligence directorate of the Ministry of Defense of Ukraine, according to the Intelligence Agency. The Russians used the helicopter in the war against Ukraine. In particular, the enemy transported weapons and personnel in it, the cost of the Mi-8 ranges from 10 to 15 million dollars, designed by Mil Moscow helicopter plant, the Mi-8 series the most successful in the history of Russia's helicopter industry. Mi-8 series helicopters have one respect and admiration from helicopter operators around the world thanks to their advanced flight capabilities, high level of reliability and adaptability, ability to operate in a wide range of climatic conditions and ease of operation and maintenance. The Mi-8 boasts an ever-expanding range of operational capabilities thanks to Russian helicopters' ongoing upgrade programs. The helicopters can be fitted with a wide range of additional equipment to tackle a variety of missions. The helicopter boasts low levels of noise and vibration, is fitted with cabin climate control systems and has emergency exits that meet the latest safety standards. Everything is designed to ensure passenger in-flight comfort and safety. Saudi Arabia took part in downing Iranian drones during strike on Israel. Saudi Arabia took part in downing some Iranian UAVs during Saturday's strike on Israel, a source in the royal family has admitted in response to a report by the Israeli public broadcaster, Khan. According to the Israel Defense Forces, Tehran's attack involved 170 drones, more than 30 cruise missiles and more than 120 ballistic missiles. The strikes came in retaliation for the bombing of the Iranian consulate in Damascus, Syria, that left several senior Iranian military officers dead earlier this month. The US, UK and Jordan helped the Israel Defense Forces intercept almost all of the incoming projectiles during last Saturday's attack. According to Khan, Saudi Arabia joined in the effort as well. A source from the Saudi royal family, who prefers anonymity, has spoken with Khan and subtly acknowledged the kingdom's role, stating that Riyadh's air defenses automatically intercept any suspicious entity according to the official website of the Al-Saud dynasty. The same source accused Iran of instigating the conflict in Gaza between Israel and Hamas, accusing Tehran of attempting to unravel the progress in normalizing relations between Riyadh and West Jerusalem. Iran is a nation that endorses terrorism and the world should have curtailed it much earlier. The unnamed official told Khan, the anonymous royals statements would represent a shift from recent Saudi rhetoric which has condemned Israel's onslaught against the Palestinians in Gaza while working to end decades-long enmity with Iran. The Sunni Muslim Kingdom has long been allied with the US and has aided crackdowns on Shia Muslims in places like Bahrain and Yemen, believing them to be proxies of the Islamic Republic. Riyadh and Tehran agreed to restore diplomatic relations in March 2023 in a deal brokered by China. CIA Director William Burns admitted at the time that the US had been blindsided by the talks. Iran's attack on Israel could be bad for Russia's war in Ukraine. Iran's attack on Israel on Saturday is bad not only for the Middle East but also for Russia's war in Ukraine. Business Insider writes referring to the opinion of Michel Greiss, a senior policy researcher at RAND, an American think tank. Although it has been argued that Moscow benefits from chaos in the Middle East, diverting Western attention and resources from Ukraine, it stands to lose a great deal if the Israel Hamas conflict escalates into a wider war. Greiss wrote, thus she notes that Iran is now a critical military supplier to Russia. An Iranian ghost fleet has also been carrying Russian oil around the world since the war in Ukraine started keeping Moscow's oil revenue flowing. But should Iran become embroiled in a wider conflict, it wouldn't be able to provide the same level of support to Russia. A broader regional conflict, particularly if it involves direct conflict between Israel and Iran, would limit Iran's ability to continue serving a military supplier to Russia, wrote Greiss. Furthermore, Tehran may demand more support when Russia has limited capacity to provide it. She added, moreover, a broader Middle East conflict could boost China's clout in the region at Moscow's expense. According to the expert, even though Russia is preoccupied with the war in Ukraine, President Vladimir Putin has still managed to position himself as a potential powerbroker in the Middle East amid the Israel Hamas war. But Putin's plan could fall apart should the war spill over regionally, since Beijing is also jostling to play peacemaker. Russia could be especially sensitive to Chinese attempts to encroach on its influence in the Middle East. Greiss wrote in her commentary, since Russia's heavily sanctioned economy is already reliant on China, it would be even more exposed to Beijing's whims should Moscow not be able to hang onto any shred of global influence it still has. The analyst believes.


One day in the future, Earth is going to be hit by a large object from space. But there's two missions right now that are laying the groundwork that will one day help us save the world. And this is your space pod for December 4th, 2015. The threat of an asteroid impact on Earth is, as famously said, not a matter of if, but a matter of when. And luckily, scientists recently have taken note of this, and they've started a new generation of exploration to find out about these objects. NASA's entry into the next step of asteroid exploration is called Osiris-REx, which is a very long acronym. It stands for Origins, Spectral Interpretation, Resource Identification, Security, Regolith, Explorer. Osiris-REx will be launched in September 2016 to an asteroid named Bennu, which actually has a 1 in 1,410 chance of hitting the Earth during a 30-year period between 2169 and 2199. The spacecraft will arrive in 2018 and spend roughly a year and a half in close proximity studying Bennu, determining its composition, determining how much solar radiation affects the orbit of the asteroid and, very excitingly, taking a sample from the surface to return to Earth. Osiris-REx will slowly approach Bennu's surface and angle its solar arrays into a Y shape so as to not collide with the asteroid in case of a hard bump. It will then deploy a special system that will spend five seconds gathering regolith and other materials at the surface into a container, which will then be returned to Earth during a flyby in 2023. Studying asteroids is extremely important since most of them are formed around the same time, the beginnings of our solar systems, and their surfaces have remained relatively untouched since that time as well. They're like little cosmic time capsules, telling us exactly what the conditions were like during the solar system's formation. JAXA is also getting in on the asteroid action with their spacecraft Hayabusa-2. Hayabusa-2 was launched December 3, 2014 on a three-and-a-half-year cruise to its target asteroid Ryugu. Ryugu just happens to be an extremely rare type of asteroid, what we call a CG type. C-class asteroids are the most common type and can be described as a big rock or rubble pile. G-class asteroids are actually somewhat rare and are often composed of clays and micas. CG types, like the asteroid Hayabusa-2 is going to, is a combination of both of those, and that is actually the rarest type of asteroid. Hayabusa-2 uses ion engines to propel itself towards its target, and when it reaches that target in 2018, much like OSIRIS-REx, it will first stay in close proximity and map determined composition and other investigations. Also like OSIRIS-REx, it will slowly move down towards the surface, but unlike OSIRIS-REx, it won't take a sample initially. First, it will drop an explosive device on the surface. This device has a charge shaped around nearly 3 kg of copper, so that when the device explodes, the copper will be shot into the surface at about 2 km per second and excavate a small crater. Hayabusa-2 will be on the other side of Ryugu when this occurs. It will then come back to the new fresh crater and sample pristine material, which it will then return to the Earth during a flyby in 2020. Thanks for watching This Space Pod, I'm Jared Head. Which of these two missions are you looking forward to the most? Well, tell me in the comments below. And also don't forget to like and subscribe to us. And in addition to that, check out our new and improved Patreon campaign that we've now moved to being a monthly campaign. So until the next Space Pod, keep exploring.


All right, so the next movement is Tan Sao. We're going to open our left hand as a palm like this And we're going to move it slowly to this position. This is Tan Sao So your fingers should be pointing straight and they should not be on the angle Okay, and your palms should be completely flat pointing upwards Okay, and your elbow should be about a fist to a fist and a half distance from your body All right, so how we get from this point to this point is very important We want to emphasize on dropping our shoulders and engaging our elbows when we do this Okay So how that helps is to slide the side of your arm across your body slowly and get your elbow nice and tucked And and tucked in towards the center Okay, and you want to Engage your lat muscles here Okay, that's where you get the power. Okay, so from here, we're going to do a green south circle hand again to this position Okay, so from time so we do things out So we can go clock lines up to 12 o'clock 3 o'clock 6 o'clock 9 o'clock get to who's up. Okay, so we get to who's out Our palm is facing that way and fingers pointing out. Okay, so your Pressure or your intention is to push out this part edge of your hand Okay, when we do a quick sell to who's out notice that my elbow points out slightly And that's just engaging that structure of the office will sell Now we're going to move it back to your chest Slowly straight to your sternum until it's touch touching slightly then we're going to relax it Okay, so relax the whole arm Okay, so you've moved this around. It's completely relaxed. Okay Relax imagine it's resting on Something okay, so this completely relaxed Okay, your wrist should still be in the middle. Make sure your wrist is not here It's still in the middle of your centerline. Now we're going to move it out. Just like the first time Make sure your elbow is nice and tucked in Shoulders down out to about This distance same as before and then you do another few so now you lose out move it back Slowly to your sternum Drop it relax Move it out focus out again It's the second time being so who's out with the back. Okay, and the third time relax and then Push it out about here Remember only this distance. You don't want too hard. I mean too far. You don't want to close So just about a fist to a fist and a half depending on how much Meets you have here. So then we're going to do what's out again come back after a third time Okay, so after your third time you come back to here want to slide the palm Across your chest and out towards the edge of your shoulder Once you got that we'll go back to the center and your palms should be facing this way and I want to do a vertical palm strike take Joe in Chinese and Flip it over in the town so again and then do himself and selfie or withdraw your fist All right, so that's the first set on the left hand now.  Right here in south who's out? You pull it back Okay, so relax everything push it out Engage your elbow drop your shoulders now to here was out again Who's out in a who's out back to your chest, okay, so Mm-hmm, that's the second time and Then the third time in south and who's out Okay, once you hear slide across your chest to the edge of your shoulders Now bring it back to the center palms facing this way and do a danger right into the nose or the chin to the tonsil in south and Selfie All right, so that's the first section. So we'll see you in the next section