All right, we now welcome one of the internet's top basketball minds, also great background. Co-host of Through the Wire podcast and the Kenny Beacham podcast and one of Fandall's newest partners, Kenny Beacham joins us now. Welcome to the family, first and foremost, but we got to talk Chicago Bulls. I think all of us growing up, that was probably our favorite team, but it's yours. And they're 5 and 14. What do you do with this team? Blow it up? I think that's the only way to go at this point. You know, as a guy that has watched every single Bulls game for the last five years, this is the least amount of fun I've had. And we've had real tanking seasons in that five years. So I think when you put together a roster that with the idea of competing and you're struggling to compete every single night, the writing is on the wall that something needs to change. So I'm just, I'm waiting for the shams update that something has changed. Just so we all are. Wait, can I ask one thing?  Or do you just want it done and over with and have your new team in place? I am always on the trade machine. Always on the trade machine, trying to figure out, does it make sense for this team? Does it make sense for us? I am prepared for whatever the trades are to not be very beneficial to us. So if it does end up being beneficial, then it's a win-win. But I'm always looking around the league like, hold on, maybe he's unhappy. Maybe we can get that guy. I'm always here. We need something. We just need something. Kenny, as a Bulls guy, I played for Billy Donovan for four years. Do you think he's the right fit for this either rebuild or process that you guys are going through? Well, I remember when he left, okay, see, one of the main reasons was because they were going towards the rebuild. So I don't know if that's his priority. Like I think he wants to coach a competing team. I enjoy Billy Donovan as a coach. I mean, you can speak to it, but it seems like he is a guy that can get the team behind him. Obviously, he's had his points of contention with like Zach Levine. But for the most part with the younger guy, specifically, I feel like they enjoy playing for him. And if we're doing a rebuild, I'm assuming that we're getting young guys back. So it might be the fit, but I don't know if he'll want to be there. Yeah. And this end season tournament, obviously, there's multiple different opinions on it. The other night, the Celtics, they went to hack a drum. And obviously that could be the new norm now at the point differential. What's your take on that? Do you think there should be any changes to that tournament? Do you like it? Do you hate it? I loved it. If there's one thing I would change, I would maybe open the pool to like 10 teams just so we could have another knockout game because I love like winter go home scenarios. We see that with the off season or the post season tournament. We're like, man, this one game means we can make it or we go into the off season. Right. So I would extend that. I like the idea of teams playing hard for 82 minutes, even if that means they're up by 30 points because of the point differential. And I know there's a lot of conversation about the unspoken rule as someone that's never really played professional basketball. I don't really look at it like that. So when they went hack a drumming, I'm like, well, drumming, let's, let's make some free throws, baby. You know, that's what my head was at instead of being mad at Joe Mozzula. That's the thing. The civilians like us, we like the point differential because we're like merciless and you guys actually have respect for your opponents. I think that's what I noticed now. See, I said the other day, though, when the warriors are playing the Kings, they were so worried about this 12 point differential that they played fast and they lost, they just lost the game instead of trying, you know what I mean? So it's, you got to be careful. I love it. Kenny, so you say you've been messing around on the trade machine. So I want to know what trade would you make? Well, what's on the higher, you know, hierarchy of your trade request list for your bulls? That's the thing, Shams. I think that because I'm a bulls fan, I'm a bit biased towards my bulls. So because of that, I may value Zach Levine a little bit higher than maybe consensus. So I'm not looking at a trade that's like, oh, we're going to get a really gold bear type trade package, Kevin DeRent trade package, because that's not what the value of Zach Levine is. At this point, I just think the locker room needs to be shaken up. So if that means we get a couple young role players and maybe a protective first round pick, I'm not going to love it, but I'll be okay with it because everybody's walking around with their head down. I'm not seeing half fives. Like Steve Nash gave out a lot of half fives in his time. I'm not seeing a lot of those here in Chicago. So I just, I just want something to change Shams. And I think the city will be happier when it happens. So speaking of the bulls again, who's on your Mount Rushmore? Yes. All time bulls history. Obviously we know about George. We know about Ben. We know about the Rose. Yeah. What's your mom? MJ, MJ, MJ, MJ. So there is a, I think a official Mount Rushmore in Chicago bulls fandom, but I have my own personal one. Of course we're going to have MJ, Scotty, Derek Rose, and I have Jamal Crawford there because my first memory as an NBA fan or as a, as a kid is watching Jamal Crawford go against Allen Iverson in a game in April. And I think Jamal had 30, AI had 40. And here in Chicago, at that time, if you're to have cable, the only thing you could watch is Bulls basketball. And that two year span when he was in Chicago, I was watching Knightley. And at that point I had to be like eight years old. So he helped me fall in love with the game. So even though his time in Chicago was just a few years, it mattered a bunch to me. Oh, I love it. Shams, who's yours? Yeah, right? I got to have Joe Keem know what the five in there, right? I love that. Give me him, Robin, Pippin, MJ, he's got to be Rose.  He's got to be. What? I'm not going to complain about that. He's my favorite. Do you retire? Do you retire? Do you Rose, Joe Keem, Luol Deng? Like, do you retire those guys? Without actually getting the jewelry, I think it's a little bit tougher. I mean, Chicago has been pretty stingy with retiring jerseys historically. If it was up to me, I would because that era was the best I got to see as a Bulls fan. Born in 96, I didn't really get to experience the second three Pete. So that the couple years we were the one seed and we thought we had his hands against Miami. Like that was really, really fun years for me. And to see like the one year where D Rose was out and Joe Keem know, stepped up, ends up fourth in MVP voted. He has my heart, you know, as a Bulls fan, but I don't know if it really makes sense long term. Kenny, I'm about to ask a question. I can honestly say I've never asked anyone in my entire life. Okay. Why do you have Chris Paul as one of your favorite players of all time? So, okay. So growing up, like everybody, I hope dreams, you know, moms, it's like five to pops is a five, 10. So I'm like, I know I'm not going to get really tall. And I saw Chris Paul is a guy that was watering six foot, dominating the game. I'm like, this is the guy that I want to play like, I wasn't in a gym enough to have the handle or the vision or the leadership. So I was like, okay, I'm going to take a step back as trying to play ball, but just admirable. And Chris Paul is the guy like, like when he was in with the Hornets, like that was prime fandom for me growing up. And I watched, obviously didn't have cable. So watch all the highlights I could. And to this day, once a year later, I still can't get away from it watching him. It's still fun for me at least. That's okay. So I have a theory like there are some players across all of sports that are just, they have some sort of a jinx or a curse and they're never going to get a ring. I've always had Chris Paul in that category for myself. Do you think he's going to get one before he's done? He ain't getting it this year. He's not getting it this year. And you know what, going into the season, I thought there was a possibility. They started off pretty hot. The first time in Steph Curry's career where they have a positive point differential when he sat, a lot of that was Chris Paul running with the second unit. I'm like, this could be the year, but these last two weeks, these last two to three weeks, just like it's not happening. And now again, historically, he struggled injury. These later parts of his career, we're seeing that pop up again. I don't think it's going to happen, unfortunately, but everyone doesn't get a ring. You can still be great without the jewelry, in my opinion. Kenny, what's your take on the feud between right now, Chris Paul and Scott Foster, which we've seen again flare up over the next week? I think it's, I think it's comedy, honestly. Like I can't help but to tune into those games. If I know that, like this is the only time that I care about who's officiating the basketball game, you know, for better or for worse. You know, we're here for the basketball players, but if we see Foster there and Chris Paul there, we know something is going to happen. It's going to be an ejection is going to be an argument is going to be a Chris Paul loss historically. It's fun, but I understand the frustrations from everybody that's actually rooting for the team that Chris Paul is on to see him get ejected for some words. It's not great, but again, the NBA is also like a drama and that's part of it. I know. It's like wrestling when those two are. I never thought about that. It could be the Warriors Pistons on a Wednesday of Scott Foster's ref and I'm tuning in because I want to see the fireworks. Like I know everyone's like he shouldn't ref CP games, but you just said it. Like it's kind of this added bonus. And then you got Draymond Green in all of it. So there's more drama to talk about. He finally gets back from the five game suspension and then turns around the fourth quarter and gets a technical. There's there are so many differing opinions on Draymond and that team, but for you, for your money, your opinion, is he too much of a distraction? It's easier to say that now than previous years, right? You were willing to put up with Draymond's antics because at the end of the day, when Draymond, Steph and Clay played together, they were virtually unstoppable. Now that we see them slow down collectively, everybody is set for Steph. Steph is doing his thing. See the rest of them slow down. You're like, are the antics really, really worth it at the end of the day? And part of the reason why Draymond Green was worth it because it was because of the defense, right? The defense was old world. And so far this season, we haven't seen that version of Dray. So it's like, this is a team that can't afford to not be one of the top six teams. The last time they were a playing team back in 2020 2021 season, they had the one game to win and they lost both and they were on the outside looking in. Now, they followed that up in an NBA championship, but this version of this team is not the same as then. So Draymond Green, it's hard to tell a player after 10 years of antics that he has to tone it back a little bit, but it is time that we get more just production on court and not the other stuff. The tech that led to what, a 13 to six runs and then a game winner. It hasn't been great. No, yep. Kenny, last week, I saw something I've never seen before in that Spurs Clippers game where this man pop grabs them by this man. Pop like it's a high school basketball game and tells the the crowd to stop booing. Do you think he, he should be, he can do that. Do you agree with it? Do you think booing is part of the game? Cause I think it's bogus. I, I agree with the idea that if I am a paying customer, I should be able to boo. Like I think that's the, that's the maximum, right? We're not calling Kawhi out of his name. We're not doing anything extra, but booing is just a part of sports in general. It could have been anybody at that line. This is the opposing team. I'm rooting for the Spurs. I'm going to boo. It was, it was different, right? There's nobody in the game as far as coaching goes that I respect more than Greg Poppits, but this was just one. I was like, the few times in Poppits career that I say, I don't agree with them. Like let the fans that pay the money do what they can do. Come to think about it, when I played in Memphis, my home crowd booed me and my own coach didn't even tell them to stop. Can I, can I, you should have learned from that. Yeah, they probably should have booed me, but what, my own coach. You're not likable. Do you not get that? Fisdale, Jimmy Picker staff, I'm off you. I'm off though. They could have had my back. Jimmy should have grabbed the mic. Yeah. You kidding me? My home crowd booing me. Maybe they agreed with the crowd. Oh, wow. That's, where's that been? We need that more home crowd. I love that. I can't dodge it. So Kenny, you've talked about surprising small market teams. We've seen the rise of the thunder this year.  It's, um, pretty, pretty high. It's higher than I anticipated going into it. I think that I was a bit of a skeptic when it came to Chet Holmgren. Not because of him himself, but just for the fact that he is a first year player, right? It's rare that we see a first year player, especially at the center position, be as impactful as he has, where if you look at like, I'm also kind of like a numbers nerd for the people. I don't know if everybody agrees with that. But you look at like EPM, he's like six in the entire league behind people like Shade, behind people like Yolkitsch and indeed and some of the best players in basketball that he's been able to hold it down. And it's 2.2 blocks per game doesn't tell the full story of his defensive versatility. So I think that adding a guy like him, we finally get spacing for shake yourself, Alexander, something that he's been able to average 30 points per game without it. Like it's really, really high. Obviously, they got a cloud over the organization at the moment. But if they settled that out, I think this really is a team that other teams that are used to being in that situation are not going to be looking forward to playing in the playoffs. Kenny, I gotta say, man, I'm impressed. I love the way you dissect things. That was really well done. So now I want your opinion on the Kingsman. They're 10 and seven. They're eight and four when Darren Fox plays. I didn't have on my top five point guard list. Lou did. Who's your top five point guards in the NBA right now? And the reason I didn't is because I counted Luca as a point guard. Yep. As you should, as you should, you put me on the spot here. I think Steph Curry is still the best point guard in basketball. I guess I'll put Luca to right. If we're counting Shade, I think that he has to follow me right here. One, two, three. After that, I think it gets a little bit more difficult. It's a little bit more difficult. Like Damian Lillard historically deserves to be in the spine. He's starting to put it together. So I may put him at four just out of respect. Halliburton. After that, I think I went Tyrese. Too many. I think I threw in Max. I think I panicked and put Maxi. And Kenny and fairness, our top five lists are usually seven long. So if you want to, if you want to go ahead and choose, well, I always say, I always say the realm of top five instead of giving a job, you know, he's not playing about him. Stop. Yeah. You can't reward. I would say something like the area. Fox is the top five ish point guard in basketball. And there's Kyrie. There's Jalen Brunson. There's so many. Now it's crazy. Game's in a good spot. Now. So now we're back on the top 10 again. Timberwolves 13 and four. One of those teams that's starting off the season hot been fun to watch. But are you buying it? Are they for real? I feel vindicated because I am a guy that has always said that Rudy Gobert is the best offensive player in basketball. And when he got traded to Minnesota, I was like, I didn't love the trade because it was a lot of capital. It was a lot of good players. But I was like, this is a team that was like 20 second in defense last year. They were towards the bottom of the league in the fits of rebounded where Rudy Gobert does that. And last year, it was a disappointment. Courtney Townsend was out for the offseason, then got injured in November. And they struggled. Like they ended up making a playoff spot. But for the most part, when you pay that much draft capital, you pay all of that. That's not what your ceiling is. And now we're seeing that Rudy Gobert was injured last season. He was trying to adjust. And they're rolling. Do I buy it as like a real team that I'm appearing in the playoffs? We still have to see that. But if there was any team last year that played the Denver Nuggets. Well, it was them in the first round. Like they have the pieces to maybe slow down that with the double big lineup. I'm going to say because Anthony Edwards is such a stud and Courtney Townsend is like a good version of himself. Again, I'm going to give them the benefit of the doubt. But there are a few teams that I might put above them come play off time. Kenny, another team, I think, taking the next step, the Orlando Magic, eight wins in a row. Are they for real? Are you buying them as a home court advantage type of team? No, I'm not putting them in the home court advantage, but I'm buying them as a genuine playoff team. I think that the way Jamal Moseley had them guys playing, they have finally a identity. I think that when you have a rebuilding team, that's one of the hardest things to figure out. Who are we as a collective and they're hanging their hat on the defensive side of the ball. And if you look at the last six or seven games are doing this win streak, Palo is looking a lot better. Franz is looking a lot better.  It's a fun team to watch, but they still do have things that they struggle with, like half court offense. And if we're talking about the playoffs, half court offense is extremely important. So I am enjoying that the Orlando Magic have finally turned the corner, but I'm not seeing them as a top four seed in the Eastern Conference. The early season fun stories so far. Oh, okay, negative for a second. There are some bad teams. We've talked about one already this morning. Who's the most unwatchable? This season. It has to be Detroit. It has to be Detroit. I know I sat down and watched the tank balls. What a lot of people are calling it the Wizards versus the Pistons watched the entire thing. No cuts, no distractions. I'm like, I need to really figure out what's going on in Detroit. It's not pretty. It's K Cunningham trying to create for himself and others, but the people that he's creating for don't, they're not real threats. Or like even the guys that we consider positive three point shooters now, like Isaiah Stewart, the other teams are not respecting because if he beats us, then that's okay. Well, I like watching the star Thompson play. He's a fun story. But for the most part, you got a guy like Monty Williams coming in to change the identity. This is not the direction they thought they were going to go in. They have won above 500 seasons since 2008 since since Obama was in office. Like think about that lifetime ago. So it's a team that has been looking for change and they thought that they found it and they haven't. Well, you know, I'm kind of glad you mentioned Washington there. The Jordan pool experience for you has been what? It's been amazing. It's been amazing. And not in the traditional sense, not in the Steph Curry, LeBron James sense amazing. Like, you don't know what you're going to get any day of the week. Is he going to watch his coach draw play in the huddle? Is he not? Is he going to blow kisses to the audience when they're down by 26? Is he throwing it off the backboard while down by 30? Like, you never really know. It's like the rocks, just this crazy ride that no one can predict. I kind of love it. And for your money, the best league pass team is who? The best league pass team. So I don't want to pick one at a time. I don't want to pick the Lakers or the Boston Celtics. They have a bunch of games on national TV. I might still have to go with Sacramento, honestly.  The Montessor-Bone is playing as the hub. They were my number one league pass team last year.  They went in it. I like that one. That was a good one. I mean, if you don't pick the Spurs, obviously, Kenny, we're going to have you on throughout the rest of the season. We very much are looking forward to it. Thanks for the time this morning. It's going to be good. Thank you guys. Thank you.


Hi everyone, Joe for jaspyscasebrakes.com. Happy Black Friday. Hopefully everyone's Thanksgiving holiday went well. Everyone's safe, happy, healthy and all that sort of stuff. I'm back for breaking. Let's do this 2017, 18 prism basketball. Cellapak number 124, which we're giving away four spots in that basketball mixer, part of a big Black Friday promo we have going on. So check that out on jaspyscasebrakes.com. There you go. At the end of the pack break, we'll re-randomize everybody's names and the top four names will win a spot in that basketball mixer. So the break first, big thanks to all of these people for getting into it. Thank you very much, appreciate it. All 30 teams are in. Let's roll it, let's randomize it. Four and a one, five times for each list. And then different dice roll for the randomizer for the mixer spots. One, two, three, four, and a one. Fifth and final time. We got Matt down to Ryan. Five times for the teams, one, two, three, four, and a one, fifth and final time. Nick's down to the nuggets. No trade windows in these little filler breaks here. Here's the first half of the list right there. There you go, Brian Croft Celtic, this is 17, 18. All right, there's the rest right there. That laser tag game sounds exciting. A war knight, unlimited players. For those of you who have kids, what's the hot toy this Christmas? I feel like every year there's a hot toy that's sold out everywhere. Here's the, I think, what was it last year? Last year, a couple of years ago, Hatchimals I think was the big one that was sold out everywhere, and PS5. Now I'm talking like, I'm talking like like kids pre-video gaming age kids. Oh, the how old are kids starting playing video games these days? No, I mean like a toy. One year it was the little, there were like little animals that attached to your fingers as well. Remote-controlled bumper cars. Let me call these Stein, Julius Randallari, nothing too crazy here. Is the Jaspies box cutter like the hot? Fingerlings was what they would call, yeah, the little animals attached to your fingers. A Jaspies box cutter, Mike Tower, that's a good holiday gift. Jaspies.com has Jaspies merch. Jason Smith and Julius Randall again. All right, so nothing too crazy there, but let's re-randomize them. All right, Sean down to Brian and everybody in between. New list, new dice. Once again, top four, and you can see the next one's already in the store. So top four after 10. Six and a four, 10 times. And 10th and final time. Six and a four, 10 times. After 10 times, top four. Now from five down to 30, we do have one more opportunity to get into the mixer. So if you would like to try again, jaspiescasefrakes.com, we'll get them there. All right, top four, it's gonna be Zach, Zach, Zach and Scott, wow. Zach with three fourths of the spots. I don't think I've ever seen that. Not in a long time. And Scott Claremont, you get you sneak in as well. So congrats to Zach and Scott. Thanks for watching everybody. One more pack to go and some spots straight up and we're in Brakesville. I'm Joe, I'll see you next time. Bye bye.


Hey guys, it's MJ the students act tree and in this video. We're going to be talking about depreciation of mining hardware So in this video, I'm going to give a brief history of Bitcoin mining. I'm then going to talk about depreciation I'm then going to be you know little tongue-in-cheek why act trees are better than accountants And then there is going to be a dog coin giveaway So this is going to be very interesting for people studying subjects CT2 this is chapter 9 for for the actuarial students and Just to make it more fun I have themed it around Bitcoin just because depreciation can be quite a dry subject unless you have something to talk about and I mean, what's more fun to talk about then gold So if we had to jump into the the history of gold We would see that there was a big gold rush people would come out and try and get gold Using a gold pan that go in the river and try find some gold amongst the rocks They then improve their technology to something called a sluice box. I don't know if I'm pronouncing that correctly sluice a sluice box Which was a little bit more? Technologically advanced it allowed them to sort through the rocks much quicker Then they started getting even better with things called a placer a place of mine Which was an advancement in technology and finally they went to put mining Which is what's done now big heavy drills very much industrial very machinery And actually drill the rocks in order to get the gold Now funnily enough the same kind of story or the same evolution is happening with cryptocurrencies and The way they are mined It was originally thought that mining will be done on a normal computer You know you use your CPU one CPU equals one votes in the whole mining protocol And the idea was that every computer could could mine But then people found out that they could do mining much more efficiently if they use graphic cards or GPUs and A lot of people's realized that these components were much better more effective in CPUs at mining at certain algorithms Then for a brief period people started using something called an FPGA So something I had never heard of before but again It was an advancement in the technology to make mining better and then what we have today are things called asex Which are dedicated machines for the mining of cryptocurrencies? I mean if we look here at say bit furry I mean these are big boy miners and they have got like just rows and rows of these machines And they just mining which means if you're using a CPU or a GPU Your technology is kind of inefficient and it is something what we call it is obsolete at Achieving that task so what we mean by something becoming obsolete its new technology can do a better job And this is going to be one of the factors of depreciation The other thing to remember with depreciation is wear and tear and this comes to something more scientific You know the law of entropy and that assets disintegrate with time So if we had to look at say you want to get into Bitcoin mining and you want to get an ant miner You can see that this one goes for 408 US dollars If you want to get the very same thing on the second hand market You can see you can get a used one for a hundred and sixty seven dollars So this difference between the new price and the old price is quite a significant difference And this is what we refer to as depreciation. It is the decrease in an asset's value and There are two main ways to to calculate depreciation There is the absolute method Also known as the straight line basis where you say cost minus the estimated residual value divided by the estimated useful life And it's an absolute method in the sense that every year you're removing an amount of the values Sorry the assets value. So a thousand ran or a thousand dollars this year thousand dollars the next year thousand dollars going forth It's it's quite a linear decline in value There is another method known as the relative method or the reducing balance method and it's given by the formula here and Why it's relative is because you're reducing by a certain percentage. So 20% reduction every year This means in the first few years Depreciation is going to be more than in the final years and some people feel that this is more of an accurate representation of how assets depreciate in real life Now depreciation came about with accounting It was meant to you know for that whole accrual principle You know if you're using an asset for 10 years then that cost should be spread over those 10 years Instead of just one big payment at the beginning the accrual principle the whole thing of the expenses you paid and the money You earn should be within the same period But depreciation is therefore labeled as an expense and so this has given accountants the opportunity to use it in Tax loopholes and to try and avoid tax because you write off depreciation You can decrease your profits and therefore have to pay less tax now. This abuse has been Exaggerated in certain areas such as art So there are rumors or tales of companies that buy art for millions of dollars So they buy all this fancy fancy art collectible art and they depreciated year on out So they just depreciate depreciate depreciate until it becomes to a minimal value And then they give it to one of their managers as a gift, you know, and they say oh, this is a $1 gift Meanwhile that art in real life has might even have Appreciated so you're giving a manager a $1 gift that is actually say a $10 million piece of art so there is abuse with depreciation now depreciation is something that Actories get very excited about and Accountants might understand tax laws and the loopholes, you know be the best profession for that But act trees are the best at understanding uncertainty and with depreciation There is a lot of uncertainty the reason for that is that there are random variables Okay, a random variable is a value whose future amount cannot be forecasted with certainty If we go back to those depreciation formulas, we're gonna see that there are two random variables the residual value and The useful life Okay, now each one will have to be estimated from their own statistical distribution and this is no easy task. I Mean useful life can be calculated with say a survivorship model, which you'll learn in subject CT4 and But sorry in order to do that you are gonna need a lot of data in order to make sure that it's accurate Residual value, which is the one at the top there will require you to forecast future cash flows using something that we call a Discounted cash flow model because one way of looking at an asset is saying that an asset is Something that generates future cash in the future Sorry, I said future too many times there But the idea is that this is what we have the idea you buy an asset or you buy a bitcoin miner And you expect to earn money at certain intervals for a specific period of time However, the amount that you're receiving every, you know certain We go at the end of every month. It's more random Especially say with Bitcoin where the price is fluctuating or even mining with the blocks They're not coming at a steady rate. There is a bit of a random distribution towards them Depreciation takes us one step further in realizing that the future income streams are expected to decrease or season the future And I mean this is very much the same with Bitcoin in the sense that the mining block reward is going to be halving soon And why you want to calculate the expected life of an asset is because if say your miner Overheats and burns and just you know breaks then it's going to seize all future income streams and you need to apply that risk You know to your cash flows So actually can create really cool Sophisticated depreciation models compared to just say what the accountants use Which is just a standard formula that they plug into their Excel spreadsheets and these models will allow for better decisions and This is important because if you can calculate depreciation more accurately It gives you an opportunity because you can now spot other's mistakes You know if someone has depreciated the asset too much. Well, guess what? You could actually profit from the second-hand market If you buy these over depreciated assets and then resell them at the more accurate price You could potentially make money. However, this strategy does depend on Liquidity risk, which you'll come across in the later actuarial subjects But that's all I have time for so thanks so much for watching this video on depreciation And yeah, it is important if you are considering to go into Bitcoin mining You should factor in that your hardware will be depreciating and you need to you know balance that when you're calculating your final profits but otherwise For anyone who wants to get started with cryptocurrencies, I mean, I've got a whole bunch of dog coin So I'm gonna be giving a hundred dog coin to the first five people who should share this video and comment below with their dog Chain wallet address. This is a very small amount But it's just to get you started with the cryptocurrency and start playing around with it Feel free to send it to your friends and yeah, just have fun with it Best way to learn is to actually do it So otherwise that is the end of the video stay subscribed I will be making some more videos on subject CT2 and possibly more videos on modeling. Thanks guys. Cheers


Proudly, we hail! New York City, where the American state begins, here is another program of a cast of outstanding players. Public service time has been made available by this station to bring you this story, as proudly we hail the United States Army. Our story today is entitled, The Soldier's Creed, and it's the story of a young man who wanted to be a soldier more than anything else in the world. The only trouble was that this young man was too young, eleven to be exact. Our first act curtain will rise in just one moment, but first, ask most anybody what they want out of life, and a great majority of the answers can be boiled down to just one word, happiness. Well, happiness is a lot of different things to a lot of different people, but basically, you might say that it's the achievement of your goals. To be happy is to be successful in whatever you do, and in today's highly specialized world, training is the key to success. If you're a young man of service age, you can get free training worth thousands of dollars by enrolling now in your United States Army's new Reserve for You training program. Under this plan, you can enter the course of your choice and be trained in such interesting fields as x-ray operation, photography, automotive maintenance, and communications. In all, there are over 100 courses to choose from. So, for complete information on how you can benefit from this program, you visit your local United States Army Recruiting Station. And now, the proudly we hail production, The Soldier's Creed. Come and get it! Lunch! Lunch is ready! Where has that boy gone to? Bobby? Bobby, lunch is ready! Man, say that boy is never around when you want him. Bobby! Goodness, my potatoes are boiling over. Boy, it's hot out there today. John, you haven't seen Bobby, have you? He was playing soldier down around the other side of the shed. From what I could tell, the enemy was coming up the hill, and there he was, holding off a whole battalion all by himself. Last count, I'd say he winged at least 2,000 of them, in spite of being severely wounded. John, I'm worried about that boy. Well, he'll be back in school next month, and your worries will be over. He misses his brother, something fierce. Well, you'll do, Alice. Goodness, I certainly would have appreciated Dick Strong back in that North Field this morning. But helping your country is noble service to him. Yeah, you want me to check his over back of the shed to see if he's still there? Oh, no, don't bother. Here he comes. Like he's got the weight of the world on his shoulder. He probably lost that war he was fighting. Oh, don't tease him, John.  Oh, right. Hi, Mom. Hi, Pa. Did you hear me calling you, Bobby? No, Mom. Did you call me? I certainly did. I guess your stomach must have called him.  You come out the North Field and give me a hand. I'll let you drive the tractor. I'm moving those big boulders. Oh, do I have to, Pa? Well, I don't understand you, Bobby. Do you have to? Well, any other boy would give his right arm to drive on a cat. But Sergeant Cassidy wants me to help him out this afternoon. Well, I can't see what a youngster like yourself would be doing recruiting soldiers down at the courthouse. Oh, please, Pa. He needs me. Well, I... Oh, let him go, John. But you be sure and stay on the right side of the highway going into town.  Got a surprise for you. A letter from Dick. Uh-huh. I came in this morning with a mail. I've been saving it for you. Well, Alice, why didn't you tell me you heard from Dick? I wanted to wait until we were all together. Besides, you're hearing it now, aren't you? Oh, read it, Mom. Go ahead and read it. All right, but don't let things get cold. Dear Mom and Dad and Bobby, how are things on the farm? So, Dad finally decided to go after that north field. It's about time. Don't try and do it all yourself. Dad, get Jim Banning to give you a hand. See, I told you. Now, all right. Just go on with the letter, Alice. Go ahead, Mom. How are things down at the creek, Bobby? Have you caught any catfish yet this year? I'll bet they won't be any bigger than the one I got last summer. Oh, he's always bragging. You'll all be pleased to hear that I got my second stripe today. Dick's a two-striper. Gee. So now you'll be sure and address all my letters to Corporal Richard Wilkins. Wait a minute, Sergeant. Here's about that. Dick's a two-striper. Gee. Bobby, will you be quiet? The fellows all went to town last week to help me celebrate my promotion. Germany is a very interesting country. And Dick's a two-striper. And they're going on maneuvers in Bavaria. And the... Hold it, Bobby. U.S. Army recruiting officer Sergeant Cassidy speaking. No, we usually close about five. Yes, I'll be here until then. I'd like very much to talk to your dad. Yes, he can sign the papers while you're here. All right. Yes. Yes. See you then. Just a minute, Bobby. Let me make a note of that now. Now, you were saying... Was that another underage recruit? Yes, Bobby, it was. Bill, isn't there anything I can do in the Army? Seventeen is the legal age minimum. Well, I'm almost twelve. Next year. Next year. I'm big for my age. Yes, you are. And there are lots of things a boy like you can do to help the Army. Learning to be a good citizen, for instance. I am a good citizen. Seeing that your brother gets lots of letters in Germany.  Bobby, you're just going to have to face facts. You're not going to be able to join the Army until you're of age. I, uh... I didn't mean to hurt your feelings. It's wonderful that a youngster like you should love his country so that serving it becomes all important. Army recruiting, Sergeant Cassidy speaking. No, no, I have no authority from this office to grant such permission. Send your request to the office of the commanding general at Camp Hickman. That's right, Camp Hickman. Well, you should have your answer in about two weeks. No. No trouble. Goodbye. Well, I guess I better be going, Bill. So soon, Bobby, I thought you were going to help me sort some of these pamphlets this afternoon. Well, I just remembered something very important I have to do. Okay, you run along. You're going to come in and see me next week? Well, I don't know. I might not have to. Here's the cream you wanted. I'll set it on the table. Did you get your work done? Oh, if I see another concerned boulder, I'll go out of my mind. I did make a little progress, though. What do you mean? I saw out there giving you a hand. No, it wasn't Jim. It was Bobby. Oh, I couldn't tell. He came back in from town? Sure did. Worked like a real hand all afternoon. Where'd he go now? He came around the front, went upstairs, I guess. He had some letters to write. Missed him. I must have been out back with the laundry. Bobby? Oh, I guess he must have stepped out again. Bobby? Well, go and wash up. Suffer will be ready in a little while. Smells delicious. I could eat a bear. Can I help you with anything? Why aren't you the cheerful one? Well, here, finish setting the table. We're going to have supper in about 10 minutes. Where you been? Up at the road, mailing a couple of letters. Don't write yourself out, son. I think one letter a day is more than enough for your brother. Oh, the other one wasn't for Dick. Oh? It was some business I had to attend to. Mom, you know I love you and Dad very much. Of course, darling. That's a silly thing to say. Well, I just wanted you to know that it wasn't to the army or anything. It wouldn't be because of you or Dad. Oh, you're going away? Well, that's what the letter was about. The letter? The one I just wrote. I'm sure that everything's going to be all right now. But just a second, Bobby. Who did you write the letter to? Why, the general, of course. The general? Bobby, you'd best go on up to the road and take the letter out of the box before Mr. Evans comes by and picks it up. Mom. Tell your father what you've done, Bobby. Anything. I just wrote a letter to the general, that's all. The general? Which general? The one here at Camp Hickman. I heard Sergeant Cassidy talking to someone on the phone. He's the one you go to to get permission. Permission for what? To join the army. I think the letter is still up in the box. Maybe he better go up and get it. No, Mom. Bobby, come on over here and talk to me. Pa, I am talking to you. Bobby, I know you feel all kind of grown up inside, don't you? Yes, Pa. I do. Well, that's fine. That's the way it should be with a boy. Not afraid, ready to take on the world. But you're not really a man, not for a couple of years at least, and the army is man's work, son. I'm not against your joining, not when the time is right. But I want you to be able to do a good job when you do come of age, like your brother, Dick. That's just who I want to be like, Pa. Well, the time will come, Bobby, and I'll be the first to give you my blessing. Do you want me to go get the letter? I'll leave that up to you. Yes, you're right, Mother. Sure misses his brother, something fierce. Good morning, sir. Good morning, Captain. Did you, uh, go through the mail? It all looked fairly routine. Oh, here's one. Looks like it's from a youngster. To the commanding general, Cam Pigman. Look how he spells commanding with one M. You miss something, Captain. This is priceless. Listen to this. Dear general, I am 11 years old, but I'm not too young to go into the army. My father and Sergeant Cassidy here in Beardstown think I am, so I'm writing to you as a general. If there is anything you can do, please let me know immediately. Very truly yours, Robert Wilkins. Oh, wait, here's a P.S. I think I would make a very fine soldier like my brother Dick. He sounds like a young man who has quite an imagination. That's not always bad, Ralph, if it's put to good use. It's a very serious matter with this young man. He deserves a proper answer. When my son, Cal, was 11, he wrote to our congressman to get into West Point. I'll write the boy today, sir. I think I would make a very fine soldier. Yes, that's just like Cal. Straight forward, direct, no nonsense about him. Cal's made a good soldier, too. You can't start too young. Now, where is this young man from? Beardstown, sir. Well, that's not too far away, is it, Ralph? No, sir, about 40 miles. I wonder. I just wonder. You know, Captain, such dedication to an ideal should not go unrecognized. Might be a good lesson for a few people. Get this sergeant Cassidy on the phone for me in Beardstown. Don't worry about him, ma'am. I'm to go with him and I'll see that he's well taken care of. We're good friends, ma'am. I know you are, Sergeant, but I don't understand this. You say the general himself invited him down? He must have mailed that car and signed letter. It's just for the day, ma'am. I don't know, Sergeant. I'd like to have him go. I know he'd enjoy it, but you know how serious he is about these things. All he talks about is enlisting.  Well, ma'am, I talked to the general's aide on the phone. I told him all about Bobby and I'm sure that everything will be all right. All right, then. Let the boy go, but just for the day. Just for the day, ma'am. We will return to our second act in just one moment, but first... In the world of music, the melody plus a good arrangement and a good performer most often determines a song's success. Now, in the drama, well, the plays the thing, plus, of course, good actors to deliver the lines. And in whatever occupation you choose, training and teamwork are the reasons for success. If you're a young man of service age, you can be trained for success in the course of your choice by enrolling now in your United States Army's new Reserve-Few Training Program. There are over 100 courses to choose from. In such fields as radar, guided missiles, automotive maintenance, and the medical services. But these are only a few, and if you act now, you can make your application and rest assured that you have a class space set aside in your name. If you're a high school graduate, then we suggest you investigate this outstanding opportunity right away.  And now the second act of the proudly-we-hailed production, The Soldier's Creed. Bobby Wilkins is an 11-year-old farm boy with an older brother who enlisted in the Army. Bobby's life has changed with the tick-on, and as far as Bobby is concerned, changed for the worse. So Bobby wants to follow his brother into the service, but there's a minor hitch. You see, he's six years under the minimum age limit for recruits. Now, however, Bobby has written to the commanding general of a nearby camp, and the general has invited Bobby to be his guest for the day. Go right in, Bobby. The general is expecting you. Should I wait out here, sir? No, Bill, don't. You come too. The general had indicated that I should bring you both in. Come in. Come in. Sit down. General, this is Bobby Wilkins. Hi, Bobby. Glad to have you with us. I'm glad to be here, sir. I understand you're an admirer of the United States Army. Oh, yes, sir. I certainly am. My brother, Dick, says we have the best army in the whole world. Dick's in Germany. He's a two-striper. Is that so? Yes, sir. And he says he wants to make the Army his career and spend 30 years and maybe become a general, too. Bobby, I think the general would like to hear about you. Not about Dick. You must be Sergeant Cassidy. Yes, sir, I am. You see, you're wearing a brown star. Korea, sir. Bobby, there are a lot of things we've planned for you and we'd better not waste any more time talking if we're going to get them in and get you home by tonight. I'm not going back, sir. What was that, Bobby? I'm not going back, sir. Now that I'm here in the Army, I'm going to stay. I just made up my mind. I'm sorry, sir. I don't think Bobby means to be insubordinate. Bobby, when you're in the Army, you're expected to obey orders. Do as you're told. It's part of the soldiers' creed. Do you know what the soldiers' creed is, Bobby? No, sir. Well, I'll tell you what. I think I've got a copy of it around the office and you can have it, but first you come with me. There are a couple of things I want to show you. Okay, Bobby? Okay. We'll see you later, gentlemen. Sergeant, why didn't you tell me the boy was so single-minded about it? It's not single-mindedness, sir. The boy's a lonely boy. He lives on a farm with very few playmates of his own age. Well, I must admit, I thought it was a great idea when the general suggested it. I thought it would prove a great lesson for a lot of people, young Patriot like this. But now I think he should be taken over someone's knee. Maybe that's what the general has in mind. I don't know. But the general is an exceptional strategist. I think he'll come up with a solution to this problem that'll really fix it once and for all. And then where'd you go, Bobby? We went over to the confidence course. And? We just saw all the things that the soldiers do. Well, just, uh... I wonder what Pop's doing. He said he was going to try and finish up that Northfield today. I bet Pop will miss me when I'm in the Army. Bobby, is there anything wrong? You're not eating anything. No. No, there's something wrong. Don't you want some of your ice cream, at least? If you don't mind, I think I've had enough. Okay, then, if you're ready to get back. Bill? Uh-huh. What is it, Bobby? Nothing. Come on. There are some more things I've got to see this afternoon. You'll be here soon. He thought maybe you'd like to see the range. You ever do any shooting, Bobby? Oh, I'm a good shot. I've got thicks old 22. Well, it's not much different with a carbine. Pop and I go hunting every fall in the woods back of our place. I shot a quail last year. You think you can hit that bullseye? Oh, I'm sure I can. Corporal, will you let me have one of those carbines with a full clip in it? Thank you. Here, Bobby. You're going to let me shoot? Now, squat down here. Take this carbine. It's all the heavy. Standard size and weight. Now, point it at that target there and fire away. We'll check your score when you're through. What's the matter, Bobby? The life is awful heavy. Well, just keep holding it up. What now, Bobby? I can't.  All right, then, Bobby. Forget about it. Captain, I wonder if we could go back now. I want to find Sergeant Cassidy. There are lots more things to see. I don't feel very well. I'd like to go home. Is my driver ready? Yes, sir. He's right outside. Good. If you'd be so kind as to finish up those few things on my desk before you check out tonight, I'd appreciate it. Yes, sir. If anyone calls, I'm going over the range and pick up that Wilkins boy. Excuse me, sir. The sergeant's been waiting to see you. Oh, hello, Sergeant. I didn't see you sitting there. Hello, sir.  I didn't want to disturb you, sir. Anything wrong, Sergeant? It's Bobby, sir. He's, uh... Well, uh...  Well, sir, I don't know quite how to put it. You see, I had lunch with Bobby and maybe things aren't going quite well. I hadn't figured as much. Things aren't going as he planned. I thought you'd notice, sir. He was written all over him. He's a sensitive boy and hurting him is the last thing any of us want to do. Our future depends on boys like that. I couldn't agree with you more, sir. Captain, are you back already? I was just going down the rifle range to meet you. It's the boy, sir. Anything wrong, Bobby? I want to go home, sir. I'm not sure that I like the army. Bobby, come into my office for a moment, would you? Yes, sir. Uh, you'll excuse us just a moment. Bobby and I would like to have a little talk. Bobby, take a good look at those pictures on my wall. Do you know who they are? Yes, sir. That's Washington. And that's Jackson. And that's Grant. And that's General Pershing. And that's Eisenhower. And that last one's General Ridgway. That's pretty good, Bobby. Not a lot of boys here age would be able to pass that test. Now, one more thing. Do you know what all those men had in common? They were all generals. Even more, Bobby. They're all members of the United States Army. There's almost 200 years of history on these walls, Bobby. 200 years of great history. Don't be in a hurry. There are going to be many more years of that greatness.   There are many ways in which you can serve. Learn to be a good citizen. Believe in God and country. And when you do come to us mature, grown, able to withstand the rigors of service life, you'll be ready for us. And we'll know that what we're getting is the real article. You understand that, Bobby? Yes, sir. I think I do. All right, then. Now let's call everyone in. Come in, both of you. Bobby, I promised you a copy of the Soldiers Creed, and I'd like you to have one. Here it is. Regard it well. This is what being a soldier really means. Go ahead. Read it for us. The Soldiers Creed. I am an American soldier. I am part of the Army of the United States, and a protector of the greatest nation on earth. I am proud of the uniform, and will at all times conduct myself, so as to bring credit upon the military service and the nation which it has pledged to protect. I am proud of my organization, and will do in all my power to make it the outstanding unit of the Army. I will be loyal to those under whom I serve, and will do my part in carrying out my orders and instructions given to me or my unit. As a soldier, I realize that I am a member of a time-honored profession, and that I am doing my share to perpetuate the principles of freedom for which my country stands. Regardless of the situation in which I find myself, I will never do anything, whether for pleasure, profit, or for personal safety, which will bring the credit upon my uniform, my unit, or my country. I will use every means within my power, over and beyond the line of duty if necessary, to restrain any of my comrades in the Army from action which may bring the credit. Not only upon themselves, but upon the uniform. I am proud of my country, and the flag, which is its symbol. My every effort will be to do my duty to make the people of this nation proud of the service which I represent, for I am an American soldier. Gee. And now let me read this inscription I placed at the bottom of the scroll. Resented to Master Robert Wilkins on this 24th day of July, 1955, as the outstanding potential soldier of the United States Army for the month of July, 1962. Gee. Well, Bobby, what do you think of the Army now? How many years is it till 1962? A man with a good eye to the future makes a good soldier, and that's why so many bright young men and women are joining the United States Army now. For Army life is an exciting career and there's plenty of room up at the top. Today American soldiers get the finest technical training in the world. Every man is a specialist, a master at his job, and the Army sees to it that every man is trained to do his job and what's more important, to do it right. Because the Army is growing so rapidly, today's soldiers are being promoted fast. Oh, you work hard, sure, but believe me, the rewards are really well worth it. Right now the Army needs healthy, intelligent men and women, volunteers from 18 to 34. If you know what it takes, then you think seriously about an Army career. Stop in at Generous United States Army Recruiting Station. Get all the facts about what the Army has to offer you. This has been another program on Proudly We Hail, presented transcribed in cooperation with this radio station. Proudly We Hail is produced by the Recruiting Publicity Center for the United States Army and this is Richard Hayes speaking, with another interesting story on Proudly We Hail.


Thank you, thank you So is everyone having fun so far Good good good. Okay, so let's get this party started You're optimizing the wrong things. Oh, this is actually the first slide so my talk is about your business your product your service Because I think a lot of people actually have the right idea about what's important for their business And what priorities their business should have but once they actually go and do the work That's something completely different. They actually end up doing different stuff because there's a lot of distractions out there Right, there's a lot of companies fighting for your attention Wanting you to do stuff in their tools in their business to make them money So what I want to do is hello is actually make sure that You are focusing on the stuff that's right for your business that you're not optimizing the wrong things so First thing Don't a be test people are gonna hate me for saying this I'm saying this well Google Optimize actually being discontinued to dinner this year And that's what kind of triggered this thought for me because I'm like should we actually Replace this with something else with a different tool that will probably cost us money and I don't think you should because a be testing has become sort of synonymous with conversion rate optimization, which I also don't really agree with because there's a be testing in and of itself doesn't actually make sure that people Will buy your product more that people will keep buying your product more You know what does that it's actually improving your product. It's improving your branding It's making sure that you're surfacing your customers in the right way You can't think that Just a be testing is a is an end goal. It's not So you need to improve your product and make sure that you keep doing that in the right way Now there are obviously sometimes Ways that you can actually do a be testing but I think that the most important part here is that it keeps you away from the focus of Just doing what's best for your business, which is improving your product So I think that that's one of the reasons that I would say, you know, don't a be test and This is one of my pet peeves that I think You know, if you do it, you need to do it right and it will take a long time for you to actually Need a be testing in the first place Because before you actually can make this work, you have to make two very at least two variations of everything that you're doing so That's a lot of time and effort that you're gonna spend on actually building Different variations and which will not get a return on investment for up until you actually have enough revenue and these marginal changes might actually make you enough money to explain the investment that you're doing that you're making on the testing and on the AB variations So Especially in the first I think like a couple of years of your business I think you should focus on just improving your product and making sure that you're doing that right instead of Jumping into this because all of this is gonna be marginal Then I have another one that people will despise me for Which is don't advertise I Well, you know, I'm the CEO of yours. So obviously you you would expect me saying this, but I really really do not like advertising Let me try and walk you through why I think why I think advertising is not really great reason number one Advertising is buying exposure and I think you should shoot and could get exposure in a much more Sustainable way, right?  Did you stop paying and that's not really a great proposition to me and then to My free reasons by the way to is I'm almost forgetting But the two two two is that it's really hard to actually stop Advertising once you start and start advertising You can't really stop because your business has already done a Lot of your business has already grown, right? So so you might make enough money on different sources on You know, let's say organic That might be that might definitely be the case, but there's nothing Nothing that will stop you from actually stopping those ads because Well, there is a lot of that will stop you from stopping those ads because your row ass So your return on ad spend is pretty good and great, but it might actually be cannibalizing what you're doing on Other things right so might actually be cannibalizing your organic traffic might actually be cannibalizing a lot of things But will you actually be able and we actually dare to stop advertising at that point? because it's still a very It's making you money, and you have to risk not making that money to find out whether it's actually worth Whether it's actually worth it basically so Advertising is a thing that that can definitely help you if If you know you want to kickstart your business it could definitely help you but at that point It's really hard to stop and if you're Well, you know advertising in one place where you could be doing it is for branding purposes So people don't you know advertise on your brand name. That would be a great way to actually not You know make sure to Make sure that other people's are not advertising on your brand name But those are basically in my mind the only two reasons that you should be doing this at least in the early stages of your business So Advertising is not a sustainable marketing effort and What I think is a sustainable marketing effort is SEO you need to be thinking about what makes your business stand out What makes your business actually? worth while for your customers and your audience and You need to focus on that you need to focus on those things to make sure that they are actually Engaged You don't need to optimize For for for you know, you don't need to buy your customers you need to convince your customers to be your customers and That's what you need to that's what you need to focus on especially in the early years of your business I also could have called this talk. Let me talk about my pet peeves because this is another one Don't get me wrong I really love data I really dislike what people think That people think data is You know insightful or useful in and of itself because I don't I really don't think it is There is no way that data can actually Do something for you data driven is not does not mean anything to me because Data doesn't drive anything. You are driving your business. You are actually the one You know making your business right that data doesn't do anything until you want it to until you ask it questions So you need to ask the right questions to make sure you get to the right data and that's really very important To ask the right questions so ask the right questions To make sure that you are looking at the right data and not just pouring over your data for days on end and Wasting time and wasting energy because that's what you'll be doing and asking the right questions can actually be hard because As soon as you as soon as you're in that data Well, you'll get distracted by the data and you'll end up a walking and sycopedia about your business of useless facts But you it's also hard to just think about okay. What's what are the questions I should be asking? What are the things I want to know, but these are the important things to do and a great way of doing that would be talking to your customers So talk to your customers about what makes them buy or not buy your product ask your customers what they think and The things that they will get back to Or you know the questions they will get back to you is probably are probably more useful questions Then you would have by looking just looking at your data Because that's not the useful kind of tactic to you to have in this in the situation. So Ask your customers the questions and then when they get back to you You'll get some you'll get some questions back or you'll get some ideas back and people will say I would like this or I would like that and If they do you might have get an idea about okay, I want to prove this in my product I want to fix this bug I want to add this feature and then when you want to add a feature you'll have to think about data again You have to think about how does this feature? actually become successful What is actually success? how do I define success and How do I actually make sure? That I can measure that success Because if you don't know if if you don't know about that and you can't answer those questions How would you know that the feature you build is actually useful or if it's actually the feature that you wanted to build or that? Your customers wanted you to build These are very important questions to ask and all of this is data as well. It's just very much more focused than Going into Google Analytics and looking at stuff So I think it's I think it's important to do that and that will give you focus That will give you focus on your data and you'll be looking at the right stuff It was saving energy and time again to make sure that you're looking at the right stuff and also not looking at a Lot of data and getting confused about what might be happening where so keep focused on The important data and you don't need the rest of that data Now when you're talking to your customers I think I Think there's a there's a lot of things that you will find out. There's some nuance to what customers will be saying I don't think they'll always have a Clear idea of what they're actually asking for I think a lot of the times you'll you'll you'll get back like okay Your product is not really that Modern or your product is not really that sleek or it's not really pretty and I think that that is exactly where you kind of need to Focus on okay, what what is it? They're actually saying because making a product prettier or more modern doesn't actually do anything for its use Right, it doesn't make it easier to use doesn't make it better to use it You know basically does nothing for how well your product works So it's not that important, but it could be That those customers are saying are actually saying something else or they're saying they want a more modern or more sleek or more easy or more pretty, you know a prettier design or whatever because They actually find it hard to use because they find it a bit difficult to navigate and That's why where I think you Need to ask a bit more questions of your customers and just also really realize. What are you actually saying? I? Think our new yo secio you ice and settings wise actually a great example of that because we've made our our settings why a lot more Modern a lot more sleek a lot more all of those things But that was never the goal the goal was to make it a better product The goal was to make it easier to maintain for ourselves and easier to use for the customers and easier to find settings for customers and that's what we did and our focus was Making the thing better and I think that's that's what always should be the focus. I'll be saying that a lot So SEO is Not a trick. I think a lot of people still think like okay SEO is something that you need to do to get found on search engines okay, yes, that's true, but What it actually is is about getting the right content About a certain subject to your audience and then you yes being found the best for that type of subject but It is not it is not a trick. It is actually a very sustainable way of doing marketing Because all the effort you you'll put into SEO will last you for Years to come basically It'll make sure that you will be found Two years down the road as opposed to I just stopped paying and I'm not found anymore which is Advertising which I dislike talked about that so I Think it's very very important that and then to realize that this is a very important This is a very important step, but how do you then do that because the most important thing here is actually Your content because yes, there's also a lot of technical SEO But you could be using your studio premium for that and we'll solve like 99% of those of those issues And then after that you can focus on content You can focus on the stuff that really matters because content is where you actually Explain what your product does where you actually say okay? These are the things that We do that others don't Where you explain okay? This is what I offer. This is this is what I do And that's the important part right because that's where you sell your services. That's where you sell your products and It's hard to figure out how am I actually gonna Find out what I should be writing about you should be writing about your product, but how are you gonna? hook that up and into the content and That's actually where a course in our Yoast SEO Academy comes in comes in handy, which is our keyword research course and it should Really help you to just get to the right keywords. It's basically a step-by-step tutorial Where you what which will go through and you'll find out what keywords you should be focusing on Based on what you want to do with your business. What's the most important thing? So once you figure out what you are writing what you're writing about and What you're gonna be focusing on in your content You need to start writing that content and then we're there to help you again because we have three different Content analyses we have SEO analysis. We have the readability analysis and we have the inclusivity analysis and All of those even though just the first is called SEO analysis are actually important for SEO Because it's it's important because what we do is we give you feedback on this is what you can improve This is what you can Actually do better and we you can do better on being findable within Google or other search engines you can do better on Readability accessibility basically of of your of your content Making sure you reach more people that way and inclusivity to make sure that you're You know making sure that most the most possible people like what they're reading and how you're writing So all of this will actually improve the quality of your content And that's exactly what what we should be doing. We should be focusing on that quality quality of content, but also quality of product so Focus on focus your content on on that quality and You'll be set to go SEO wise now this is a very interesting one to me because I feel like People have been doing business for millennia, right? But within especially within the online e-commerce ecosystem It seems like people are reinventing the wheel constantly. They're not looking back They're not they're not really checking out what past businesses have done. I mean, yes, the context is different You have a different context of it's it being online But other than that it's still business. You're still selling person to person basically So why are we continually reinventing this wheel? So for myself, I I do like to keep a little thought experiment in mind and I try to do that often It's where basically I I think about the host as a brick-and-mortar store in just a normal real-world Street setting street in shopping street setting, right? So there's people walking down the street and Your store is there. What makes them actually Convinced that they need to go into that store That's your shopping windows and probably your sign that's above the door or near there and Those are the things that you need to optimize. So those are basically your search results, right in search engine result pages Those are the things that will convince people. Okay, so they actually have what I need because I can see their offering and I understand what they're offering But what happens when people actually then enter the store? What is the first thing? That should happen. What kind of experience should they get? Should they walk in and have all the cameras be zoomed in on them or you know drones or whatever and and should to be followed everywhere they go should they be Followed and and filmed where while they're picking stuff up and putting it down and putting it in their cart Would that be a normal situation or maybe should someone come up and say hello, can I help you or How can I help you? Think about what would be feeling normal in a normal situation in a real-world situation And then think about what you're focusing on for your online business Do those two match or are you maybe? doing stuff online because you can but not necessarily because you need to I think about that a lot because because The the difference is just Weird to me the difference sometimes between online and offline is a weird situation And it helps me to refocus on what I actually think is important to refocus on okay, so this is not This is not the thing that I actually want to do. This is not the thing that I want to do it because it's interesting and it Gives me more insight, but it's not really the thing that will help the business grow It's not really the thing. That's the most useful most useful so when you think about that kind of Fart experiment I Also, I always go to speed as well because I think speed especially online is very important You have a website and it needs to be fast Everyone kind of knows that but I think the fart experiment of making it an offline experience Kind of really exemplifies it because what happens if they enter the store and the first five seconds? They can't see anything or the first five seconds the store is slowly coming into focus That would be a very disconcerting Situation right for if this would happen real life, and that's basically what you're doing people are People live what we all live in a world where everything happens instantaneously, so we can't really Expect them to think it's normal to wait for stuff Because it's not for them Nothing nothing is you know, you don't have to wait for anything Well, you have to wait before you reach your destination, but then everything else, you know as soon as you already decided I want to go into the store You're there so Optimize for speed to just make sure that you're not really breaking that real That real life experience because the more you break that real life experience the more you will actually be No, it will be a detriment to your business basically because people will feel less at ease Now there are different ways of optimizing for speed as well, so you could have support tickets and you can think about your You know response time You could also think about okay. I have a service and I want to Actually Make sure that I deliver this service on time Amazon has a great treat for that which is Under promise over the liver which I always really like Because it helps you focus on the right things right so you know, so I want to I want to deliver this for my customer It'll take a week I'll give it two weeks and say to the customer I need two weeks Because a something might happen, but B chances are I'll over the liver and the customer will feel like it's a Speedy Assignment right like it's done in a speedy way and that's good that makes them feel positive about it and It didn't really cost you anything on your side either, so that's I think there's multiple ways of optimizing for speed But the real world examples really helped me in my case to To make sure that I'm still focused on the things that we should be focused on now optimized support That is another one that That I another one that I think is very important because I've been talking about product. I've been talking about Services and stuff like that, but I think support should always be a part of that It should not be forgotten when thinking about what's Important for your business Because you can improve your product all you want, but if people come to you and Ask a question and you don't respond in the way that they like They might walk away to other people Even though your product might be doing pretty well and might be very stable or whatever if you can't help them the way They want to be helped Then they will still leave So think about what will happen like I'm optimizing my product. I'm building a product. What will happen if people actually start asking questions How will I respond? How quickly will I respond? Should I manage people's expectations about how quickly I will respond or in what manner I will respond? Have you thought about how people can reach you And how you want to be reached All of those things Are very important to make sure that The entire experience of your product is just good Because without without having great support you still can't have a great product even though the product in and of itself might be great and This has focused on you. I'm it's basically about Your competitors So I think it's important that you Really look at your competitors and really Look at what your competitors are doing But I Would urge you not to be guided by what your competitors are doing so they can maybe Inspire you to do certain things or they can they can give you ideas like okay I can build I can build this as well Or I can build this better Or I can build this differently But as long as you keep in touch with You and what you want your business to do and keep in touch with what do you think Makes your business stand out That's fine You just don't want to You want to Have the creativity basically rule what you're doing and the originality You want that to rule what you're doing instead of the fear of Maybe not having what others have Because that's okay others can have stuff that you that you don't Because that makes you different so Focus on you and make sure that you're you're focused on what you think makes you stand out as a business Well, I've I've said it a couple times before Um focus on quality. I think that's the most important takeaway actually from this from this whole talk Focus the focus on quality and focus on the things that Are important for your business focus on the things that Make sure that your business thrives and do not get Distracted by all of the other things that are happening in the world and all of the things that might seem interesting but are really not because the quality and the Stability stability basically of your product or of your service or whatever you're doing is The backbone of your entire business you can't really do without having a quality product Because that that won't be sustainable, especially if you want to be You know the best you don't have to be the best at everything just the best at what you do the best at what you stand out in I think that's very important and This is just this is just it it's focus on quality and Do what's right for your business That was actually my talk um and I think there's time for questions. There's still some time for questions now and and uh I will be back at the booth actually as well after the talk if anyone wants to talk about and talk to me Or ask me any questions about that if you can't find the time now And I want to thank you for listening