Hi everybody, you mentioned a post-lun session couple of times so Prithvi and I have a tough task of actually Engaging with all of you in the post-lun session Hopefully we've got some You know interesting stuff, which is going to be keeping all of you engaged So when I was asked to speak on this topic on 5g and you know what is where our consumers on this The immediate sectors which really sprang up in my mind were things like gaming How is it going to be altering the gaming landscape? The second one which really sprang up was Was around metaverse right because that's a new thing which is really coming up And I said how is all that going to be changing with 5g coming up and what I did really was that I decided to speak to a Passionate gamer in my team, which is Prithvi. Okay now And I know Prithvi Prithvi is a Prithvi considers himself to be a pro at following the telecom sector He's been doing this for a long time. He's an active gamer and all of that So when I spoke to Prithvi on gaming and you know, what does he think about 5g and how is it really going to be altering? The world of gaming etc. I Was really surprised by a very mixed perspective which he had on this So here I was thinking that Prithvi is going to be gungo about you know How the world of gaming is going to be changing and all of that but he did have a very Mixed view, you know in terms of which are the areas which are really going to be changing with the coming of 5g And which are the areas where there could be certain things which need to be addressed So what we are going to be covering in this session between us is that you know, how much is consumers awareness about 5g Which are the areas where they really believe that 5g is going to be changing things for them What are the kind of challenges which they anticipate? What do they think about their handsets, you know, are their handsets really want to be supporting this new technology Which is going which is there and where are marketers on this now before we start this session Before I hand it over to Prithvi just starting with couple of data points So the first one really and this is not a new one But nonetheless it's good to start with some numbers Which is that there are consumers in terms of their usage of Mobile devices right so if you just look at that on an average We are seeing about four hours and 15 minutes which Indian audiences are spending on their smartphones Okay. Now this data is only for Android smartphones. This is NCCS ABC We are media researchers. So we always have to talk in the context of a target group This is 1 lakh plus audience 15 to 45 years. So that's the kind of stuff that we've seen and What we've also seen is that this time which is spent on smartphones has actually seen a Seen a whopping increase in the last two years, right? So if you just see there's a 28% increase that we're seeing we compared this with with the kind of data You know on this metric with couple of other countries We've seen that for a couple of other countries for them to see this kind of jump It's taken them about four years in our country not surprising. This has really happened in two years of time, right? So rapid adoption fuel by pandemic lot more activities happening a lot of free content available and things like that And you also have on that chart that you know in terms of share of various activities What are the kind of activities which consumers are doing? Just let's see that in terms of our evolution and you know I like to do this benchmarking across markets So I just thought that in terms of share of time, you know, how does share of time which our audiences are spending on smartphone? How does it stack up? You know with say the most mature market, which is us see let's what's what's really happening there So there are some differences that you see there So for example if you look at social media the share of time which US audiences spend on social media is far higher than us But on the other hand if you look at VOD consumption our share of time is higher and the reason for that is that there's also a lot of connected TV consumption Which happens there so it's not that incidental that they want to see less of their smartphone But the fact is that they have access to connected TV and that's the reason that we are seeing a difference there Again gaming if you see here You know they are far ahead of us. Okay, so this is the kind of landscape that we have Four hours on a day is being spent a massive increase in terms of time spent in terms of share of time This is how various activities stack up and if we just go to the next chart with me Yeah, and here is where I'll hand it over to you Thanks Dolly First I'm passionate about gaming, but I'm not good at it. So I'm just want to set that that disclaimer out there But as Dolly said gaming right in 5g so just please start Just by a show of hands. How many people play games on their mobile phone? Wow Okay, are your bosses aware about this just checking yeah, okay So off these how many of you play your more competitive say first-person shooters your more high-end graphics like like call-of-duty Free-fire battlegrounds mobile anyone Okay, so far fewer So I'll say so for me Now I primarily play these games and I play them a lot But I play them on Wi-Fi because quite often on on cellular on 4g at this issue of latency, which is Sorry, we're gonna get a little technical But it's it's about maybe 40 to 60 milliseconds sometimes especially when you're traveling in traffic So by the time I see the other guy and I and I aim downside to shoot the person has moved and is shooting me In the game not in real life. My life is not that exciting otherwise tough crowd so So so basically with 4g the experience on these games to me is not that great So what was fascinating is when I looked at the smartphone panel data And yeah, we have an in-house smartphone panel where we track consumer behavior. So we found that Yeah, so about one in over 30% of the panel plays games every day and some of the most popular games They play our free fire and battlegrounds mobile. So again fairly competitive first-person shooters So to me, okay, there's clearly Demand and maybe with a 5g network that's going to get better But as as Dolly said I did have my apprehensions about what 5g is really going to change and maybe I had a very pessimistic view To Dolly's optimistic view. So we said let's let's split the difference Let's do a consumer survey and a marketer survey and get other people's perspectives You know wisdom of the crowd so to speak So we'll start with the consumer bit. So the first thing we see is in terms of broad awareness Most consumers were aware about about 5g about 77% said they were aware about 5g and aware about the launcher 5g When we probe a little further nine out of ten said that yes, they know it's a new mobile network That's going to come across One out of four actually said it's a new software or a new app Which I just bombed off as you know, that's just people who are just unaware, but then I thought about it Actually, that's not wrong because yes 5g is not a new software But to access 5g especially you have a Samsung or a Apple device You need them to push the OTA update so that you can enable you can activate 5g So if you think about it even the one info is not necessarily wrong So I was quite impressed with the knowledge of these consumers and we asked questions about What what what do you think will increase with 5g the first and most obvious thing they said is speed So 88% said that the speed of 5g is going to increase 78% said that the call quality is going to increase I'm not sure about that, but again, I don't know enough about that, but that may be true A good 70 plus percent said that the price of phones are going to go up So that's interesting because they're aware that the price are going to go up and later on we'll revisit this point What's really intriguing to me? It's a small number bear with me But one in ten said that battery life and network coverage will actually get worse Now if you think about it this actually happened in the early days of 4g with 4g They weren't enough Tars your phone will constantly use more battery to latch on to network You had worse coverage battery life will get worse. We may see something similar on 5g So it's nice that some people have already anticipating that on the consumer side So we asked questions on what activities do you think will be most popular and Intuitively they said video streaming browsing mobile gaming and I'm trying to do some memory even though I've got screens on either side, which is which is silly Yes video calls, but what's also interesting is Phone usage as primary internet which one can think of as using your phone as a Wi-Fi hotspot So this is and a lot of us have done this right where we're out somewhere We don't have Wi-Fi access. We have to get into a zoom call We have to tether our phone to our laptop and you start sharing your screen sharing video running audio things get very laggy So this is something that should get much better with 5g So I see a lot of optimism from consumers on these activities Now when it comes to purchase of device What's interesting is nearly half of them actually a little over half of them said that they their current phone doesn't support 5g And they're looking to buy a new one now again realistically this number might be eventually far less But it still shows optimism for buying new phones Awareness that the existing phones might not support the network and what's also really interesting is that chart on the left Which is on your why your 5g dongles? So a lot of homes not just here, but even in smaller towns and specifically in smaller towns Don't have a fiber connection to the home. So if they have internet or wire line internet is not that fast But with potentially 5g hot spots you can get extremely high speed internet at home So again multiple devices can connect to it So the fact that nine out of ten said that they're looking forward to that and they're open to purchasing a 5g Dongle is remarkable to me Now when we asked them about their consumption behavior and their spend patterns So pretty much everyone said that yes We expect our consumption of data to increase on 5g and that differs. So again, it's evenly split between 31 31 31 across the 10 to 50 50 percent to maybe 2x And we found a similar story when it comes to how much they they expect to pay What's nice is pretty much everyone feels that Everyone we surveyed feels that yes the prices of data is going to go up But the amounts they're willing to pay may not be exactly proportional But at least it shows you that a 10 to 50 percent seems to be most preferable when it comes to a price point But again, there's a very small quick and dirty survey. This is just to give you just indicative data and This is the last bit on the consumer part, which is essentially trying to gauge how much of an impact they felt A network upgrade had for them for going from 2g to 3g 3g to 4g and 4g to 5g, which is a guesstimate So again 20% said that 2g to 3g was a big impact About 47% or nearly half of them said that going from 3g to 4g was a big impact But a whopping 88% that expect that going from 4g to 5g is gonna have a tremendous impact on the behavior So that's that's remarkable to me Just showing the level of optimism that consumers have for 5g It also means that we as an industry probably need to set realistic benchmarks on what 5g will and won't achieve for them Because we don't want to leave people hanging So now I'm going to shift gears a little bit and talk about what marketers feel So basically marketers were far more aware about 5g than consumers So 93% were aware that what 5g was as well as when the launch happened and more details about it Which makes sense, right? We would be more aware than the average consumer One in two of them said that 5g will significantly impact advertising spends, which is which is great But again, what was the number? So 3 in 10 or 30% said that it won't impact Oh, yeah, 30% said that it will impact but it needs additional say support or tools and I'll talk a little bit a little bit more about this but when you think about it 5g is one part of the puzzle, but you also need to save VR headsets You also need great virtual experiences to really experience the metaverse So again by a quick show of hands, how many of you have tried the Oculus Quest 2 or any VR headset? Wow, seriously Okay, this is impressive, but okay, so I know I've tried it as well as really impressed I know the resolution wasn't great and this is a very good number of you that's that's tried us I'm really impressed with that. So kudos to you all for being extremely tech-savvy I was very impressed when I tried the Oculus Quest 2. I was really found that immersive Dolly, I made you try that as well and you a little disoriented as first, but you did did like like where it went So it's great, but it has to be accessible You need great networks for it You need virtual experiences and that could potentially leapfrog advertising will double click on this in a moment When it comes to impact of advertising what advertisers felt was it was actually split So a large portion felt that it's going to revolutionize advertising is going to be a big jump Another equally large segment said that it's not going to make too much of a difference It's going to be big but not that big and about one fourth said that you know, it's not going to make a difference at all So that's a very odd view right for for a group. That's fairly consistent In other service we've done to have very different perspectives So we thought maybe it's a sector play So when we draw when we went a little deeper to see which sectors, sorry, I mean the way which sectors were really driving this We found intuitively Marketers and advertisers felt that mobile gaming OTT e-commerce. So these are going to really benefit the most Which makes sense faster networks, pet experiences, pages load faster, no friction for consumers So from that perspective, I I get that banking was interesting I don't know enough about how 5g will impact that but the fact that marketers feel that is something definitely worth looking at and Ed tech which makes sense again because seamless content and again if you add VR to that then it's a great experience Now what I took from that survey is actually some verb atoms form from marketers and I've grouped them into three buckets So the first we have marketers talking about how ads would get more targeted It'll be gamified ads richer content seamless advertising So that was interesting in its sense that that fight they feel that 5g is going to enable that The second and I like that particular comment and again, it was anonymous So I don't know who put that maybe one of you gave that survey. So that's the case. Thank you But e-sports now e-sports is really big internationally in India It's big in the sense that there's a lot of demand if you look at the amount of content consumed Number of you Indian youtubers on gaming and mobile gaming. It's massive But again, most Indians don't have access to Wi-Fi. So they have to rely on 4g. So with 5g Competitive gaming could mean it could open the doors for more people So I'm excited to see what e-sports can do potentially for us in the future and the last bit is this big chunk of comments on Metaverse and VR and there's so much, you know so many different views all talking about metaverse augmented reality virtual reality Yes, that's definitely gonna happen and I'm very enthusiastic to see that so many people believe that It's gonna be a tough journey though because you need hardware to come together You need software to come together and you need the network. So it's not just 5g alone But if you get those three then that would be easily realized So summing up last three slides So summing up what makes 5g exciting to me So one is internet of things and I know we're not spoken about that and that didn't come from the survey It's just you know from what I read online so internet of things enables multiple different devices beyond smartphones to connect which is connected wearables connected cars connected home automation and Why this why 5g is important is because it as a carrier wave it can have more simultaneous signals Versus a 4g network. So you'll have far less network congestion. So thereby enabling a really comprehensive internet of things AR and VR we spoken about and obviously there's so much potential in gaming in content in entertainment In education. So I'm keen to see where AR and VR goes 5g Wi-Fi routers and this is specifically for smaller towns and places again, which are currently unconnected Potentially this could bring a lot more people on board and get them connected to a very high speed internet Next-gen mobile gaming I spoke of from the east both side of it. So we see this internationally in India I feel this will start picking up So maybe some of the casual games might get replaced by some of the more active and more entertaining games and The last bit is network congestion, which again as I spoke about 5g because of a higher frequency greater carrier wave more signals can Go simultaneously. So that's all good But there are a couple of watchouts that I feel I want to talk about and I want to spend another minute I just got about two three minutes left. So when we went from 3g to 4g, right? They were genuine pain points on 3g. So videos would take a while to buffer Web pages will take a while to load. So your overall internet experience on 3g was interesting at the time It was novel, but it was nowhere where it was today So 4g enabled a whole transformation of the web right from text to rich media I'm not sure personally whether 4g to 5g will have such a large transmittive effect for two counts one is most games people play today are your very casual games, which don't require high-speed internet and Even in terms of video content videos to load fairly quickly today Yes with 5g your resolution might get better, but would you really notice that on a small phone screen? I don't know. So I'm just putting that as a watch out the other pieces price So while consumers are aware that the price is going to go up the degree of how it goes How far up it goes will will probably impact adoption and speed? So here's the thing as I said for certain content In a 4g or 5g network the video will take the same amount of time to load because largely we don't download too much content So we won't really notice the benefit of speed and for games If you're playing your very casual platform games that don't need a high-speed connection You won't notice a 5g connection either so maybe the speed might be an issue and Coverage initially when launching any new network it'll take time for coverage to build I know the telecom operators are doing a fantastic job of rolling out the network really fast, but it will take time So initially network coverage might not be great Having said that I still want to end on a very optimistic note that We believe that with 5g you will get more usage more devices newer experiences and newer advertising Yeah, with that. I'm I'm on time Dolly is anything that you want to end with I Just wanted to just add a point on metaverse because you know a couple of months back I was asked to you know sort of opine on the fact that is metaverse really going to be taking off and all of that in India, right? And and my view on that was that it is purely a function of use case and brands will really have to ensure that Is there a relevant use case that we are able to build for the consumers? It's as simple as that right because technology is just a means to a particular Objective that we want to achieve so to that extent of course in terms of concept very very Gung-ho about it and I do think that with the advent of this technology now in India and the fast adoption that we are seeing You know some of those inhibitions which would have been in minds or you know some pockets where we would have faced Impediments around metaverse You know those should be overcome so net net we feel quite void about this, right? Though you've purely you have truly called out that you know just for content consumption I don't necessarily need to have a 5g network or for some simple games. I don't need to have a 5g network And it's also heartening to see that you know Airtel is also already talking about someone million 5g users which they have on the network. Let's see how this adoption journey really goes So let's see how things really fall. Thank you so much for listening to us in a post-lunch session


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People really go nuts for Halloween stuff. And now it's even infiltrated this channel, and it's all your fault. I kept getting comments on the channel and questions on Twitter about the best Super Nintendo games to play on Halloween, but my answer was always… duh, it's always the same games I've covered several times on this channel, they're obvious. But no, that wasn't enough. I asked in a YouTube poll about doing a Halloween games video, and it came back with a whopping 8% agreeing with me. Alright, fine, I'll do a video, but first, I put it to another poll, this time on Twitter, asking if a list would be too pathetic and pandering.  So here we go, the best Super Nintendo games to play on Halloween. But before I get the list started, there's one game that deserves a mention, Porky Pig's Haunted Holiday. I bring this one up because, for those of you out there with small children, this would be a good, simple Halloween style game to play. But yeah, it might be a little on the difficult side for them, depending on how old they are, but that cartoony Warner Brothers Halloween style is represented really well here. So if you want a good kid-friendly Halloween game, this is a good way to go. 13. Super Mario World. Wait, what? No, not regular Super Mario World, I mean Super Mario World after you get through all 96 exits and come back and play through the game again. And uh, what the hell is going on here? The color scheme is all warped, and the Koopas are all wearing masks of Mario's face, and everything just looks wrong. Okay, this isn't the scariest thing ever, I just thought I'd point it out as an easy way to play a familiar game with a different twist. 12. Nosferatu. This is one of those cinematic platformers, kinda like Blackthorn, or Out of This World where the controls are very deliberate instead of open-ended and free-wheeling. Still, this is an interesting playthrough with some great visual design where you fight enemies like mummies, goblins, and Frankensteins monsters through six long levels with no passwords, all with your own bare hands, no weapons here. This is your traditional Halloween horror stuff here, so if you've already played stuff like the Castlevanias to death, then this one is worth checking out. 11. Laplace Nomah. Hey wait, I actually haven't talked about this one before. This game was Japan only, but it very recently got an updated English patch. Support from the NEC PC8801 and PC9801. You're exploring a mansion in the town of New Cam, which is actually modeled after the city of Arkham created by HP Lovecraft.  This game isn't spectacular, it's just a turn-based role-playing game with the typical combat you'd expect, just with a horror setting. So if that's what you're looking for, then here you go. 10. Ghoul Patrol. This is a sequel of sorts to Zombies 8 My Neighbors. It was made by a different development team, and while it may not have the same charm of the original, it's still a solid game that fits the Halloween motif. You fight your way through five different worlds to save your town from a horror exhibit that's come to life. Geez, who thought a horror exhibit would be a good idea after people's neighbors were eaten by zombies? Anyway, this game is perfectly okay, and it's a good choice if you're looking for a multiplayer game and you're already sick and tired of its quote-unquote prequel. 9. 10. Shin Megami Tensei. Yeah, that's right, we're going all the way back to the original game of the series that's still going on today. Released only in Japan, although I will say you can't go wrong with any of the Super Famicom Shin Megami Tensei games. I still prefer the original because it really stands out in the 16-bit landscape. It's a first-person dungeon crawler where you play as a teenage boy who can communicate with demons through a computer. What makes this one really stand out though is its modern setting, which was unusual for the time, and it's still pretty cool today. This one definitely has some crazy imagery that's still unnerving to encounter today, and it's a little grind-heavy, and some people may not like how open-ended and non-linear and how long of a game this is, but it's still worth checking out. 8. 10. 11. Castlevania Dracula X. Yes, yes, I know this game is much better as Rondo of Blood on TurboGrafx 16 CD, but this is still a perfectly good playthrough especially for this time of year. This game shouldn't really be seen as a follow-up to Super Castlevania 4, it's more of a throwback to the original Castlevania series on NES since you can only whip in two directions, and the difficulty has turned up several notches. There's nine levels, and the visuals here are spectacular throughout.  7. Mayuo, also known as King of Demons. If you prefer your Halloween's to have more of a Dario Argento feel to them, then look no further than this game which has some staggering enemy design. I mean, what are these things? You gotta rescue your wife and child from hell, and along the way you gain forms you can change into, and there's seven levels and no passwords, and this game is tough. So this one takes some time and patience to complete. It's a good game, no other Super Nintendo or Super Famicom game looks quite like this one, so it's definitely unique in that regard. 6. Zombies Ate My Neighbors. Of course this one is on this list. If you prefer your Halloween's to be more campy than creepy, then like Ghoul Patrol, this one should be more up your alley. It's 55 levels of crazy top down action straight from the vein of games like Smash TV, only with the visual aesthetic of a B level horror movie. It's also two player co-op, and this is a case where it really helps to have a second player because this game escalates to an absurd degree, especially with some of the bosses like that giant baby which I can never get past. 5. Super Ghouls and Ghosts. Of course this game is great for Halloween, it's called Ghouls and Ghosts for God's sake. However, this is one of those great but flawed games. The graphics, level design, and soundtrack are all top notch, but the gameplay is incredibly rigid and the infamous Super Nintendo slowdown is here in spades. But I would not call this game broken like some people would, it's just a case where you have to learn to play the game by its own unbending rules, because if you don't, well you won't last long. But if you do get the hang of it and learn all the patterns, this is one of the most rewarding playthroughs in the entire Super Nintendo library.  4. Demon's Crest.  It stars that annoying red demon from the aforementioned Ghosts and Goblins series, but making him a playable character was a great idea because he is a badass, and the art direction, boss design, sprite work, and music all build to a singular theme that will stick with you well after playing through it. Demon's Crest is one of those must-plays this time of year. 3. Super Castlevania IV. Now we're getting into the territory where it is mandatory to pull the shades and turn the lights off while playing, and with this one in particular, it's also mandatory to let the intro play all the way through. This is easily one of the best soundtracks for any 16-bit game ever. Every single track is spot-on perfect for each setting, building an atmosphere that's not only unlike any other Castlevania game, but unlike any other game, period. The mood and atmosphere is so well constructed here that Super Castlevania IV is a top 10 Super Nintendo game any time of year, any way you slice it. 2. Clock Tower. It's had bit off the radar here with a game only released in Japan, but there is an English patch available. This is an odd one that I admit may not be for everyone, but the horror elements are structured here in a way that's uncommon for a game of its time. Clock Tower is a point and click survival adventure title, and yeah, this game is slowly paced, but in this case the visuals and sound design help add to the tension as you pace around this mansion looking for your missing companions as a crazed killer is on the loose, and you've got no weapons and nothing to defend yourself with. This is another must play for this time of year, it may be limited, but the strengths this game present outweigh its limitations. There's not another game on the system like Clock Tower. Super Metroid. Okay, this isn't a horror game by the letter of the law, but I'll be damned if this game isn't creepy as hell all the way through. Just those tense moments when your ship first lands on zebus, with the rain pouring down in silence as you helplessly scan the map only to find ominous signs like wrecked ship. I know this game is now famous for speedruns, but I would recommend against that approach if you want to play this one on Halloween because this is one of those rarities where every aspect of the game fits together and complements each other perfectly. There are many reasons why this is considered to be one of, if not the best Super Nintendo game ever, with one major one being how creepy, unsettling, and unnerving it is. That makes it another must play for Halloween. Alright, I want to thank you for watching, and I hope you have a great rest of your Halloween.


Okay, we're back here live in Silicon Valley, the San Jose Convention Center. This is Hadoop Summit, hashtag is Hadoop Summit. This is SiliconANGLE and Wikibon's exclusive coverage. This is theCUBE. This is our flagship program where we go out to the events and extract the signal from the noise. I'm John Furrier, the founder of SiliconANGLE. I'm joined by my co-host. I'm Dave Vellante of wikibon.org. Sanjay Mehta is here. He is the vice president of product marketing at Splunk, a company that we've been covering for quite some time now all about machine data and really making some great IPO, making some good action in the marketplace. Sanjay, welcome back to theCUBE. Good to see you again. Thanks, good to be back. Yeah, so you guys are on the move. You must be excited. We have a bunch of announcements today. Announce something called Hunk, tongue in cheek. So how are you doing? Give us the update on Splunk. Yeah, absolutely. So Hunk is what we announced this morning. It's a beta product from Splunk. It's a new product. It's an amalgamation of Splunk and Hadoop. And the goal of the product is to enable users, Hadoop users to interactively explore, analyze and visualize data that resides in Hadoop and do that natively. And so by combining those capabilities into a single product, the idea is that you're able to improve productivity. You're able to really provide the ability for users to understand data that is in its nature, the structure's not predetermined. It's not maybe perhaps understood. And so what we're able to do is to help people explore that data, understand it better, and the goal from there is to deliver better analytics and better insights. And I noticed that all three, the Cloudera, MapR, and Hortonworks all quoted in your press release. So the leading Hadoop distro companies they're wanting to work with you. That's right. I mean, we're really excited about being at this event. We definitely love what's happening in the community. And I think part of the reason why we announce this product is we've had over the last several years really a front row seat at looking at how organizations can get value from what is unstructured or arbitrarily structured data. And we have our flagship Splunk Enterprise product. And what that does is it gives the ability to collect massive streams of data, perform real-time exploration and analysis and turn those into charts and graphs and dashboards that can then be shared across the organization. So we've really seen the value that can be offered when you're able to share data, democratize it to different groups and communities within an organization. And so we have over 5,600 customers today. And some of those customers have said to us, look, what do we do when our data's in Hadoop? And so where we applied our thinking and our time and our innovation was in saying that how about if we were able to take the ease of use, the capabilities that we've seen value from in our customer base and provide them on top of data that resides in Hadoop. And so part of the announcements with the other distributions is because they like that strategy as well and we announce global alliance agreements with them and it helps with the software compatibility as well. It's such a simple concept, taking all this exhaust data and making sense out of it and others now are looking at their chops and we can do that too. But you talked about some of the ease of and some of the functionality. What gives you confidence that you guys can maintain your lead in the marketplace?  You've got some big whales sort of licking their chops coming after you in a way. What gives you confidence that you can continue to dominate that sector? Well, I think it's first and foremost it's about where's the value that you're providing and our focus is really on combining a set of capabilities together that promote a high level of productivity with these different kinds of users. And so it's a new product but it's based on eight years of being out there at the sharp end of really helping harness this unstructured data, machine generated data, data that has incredible value inside of it and really having that front row seat and so with that experience we're able to bring that into this new product and hopefully the goal, it's a beta product right now and hopefully the goal is that we engage with customers, we already are speaking to a number of customers and start really weeding out those great examples of where can you get value from, who are the users that can benefit and we have ideas of what those are from the customers we've met but there's going to be more that we learn on this journey. Okay, so I want to jump in because I got to ask a question. You know, I've been following you guys since you were venture funded, I think August Capital, I think did their initial raise at Series A and you guys were the first ones to really break out big data before it kind of became big data.  You guys were doing data exhaust before it was even coined. But given that, I mean the success is pretty significant. Obviously we went public and great customers and you guys are doing some great stuff. But I got to ask you about the emerging internet of things. So we were at the GE event, the industrial cloud and this is the vision. This is Splunk's kind of value proposition. There's a lot of data coming in. That's truly data exhaust. How do you guys look at that market? Is that a market for you guys, the internet of things and has that tie into your existing platform? That's a great question. I mean, it's been interesting because we've seen examples of us being pulled into those kinds of use cases. So you know, we provide this technology. We have some very core use cases for it. With Splunk Enterprise, our flagship products around IT operations, management, application management, security to look for known and unknown threats, digital intelligence and so on. But we've also now seen examples within healthcare device manufacturers. Like Bosch, for example, have a mobile healthcare device that you carry around on your person and they're using Splunk to be able to monitor, to look at the entire supply chain of that device. So your product fits there? Absolutely. So it fits there. Is it a retrofit or just it works there? It works for that kind of data. It's a good fit in terms of the kind of data that gets generated from those types of devices. Other examples might include manufacturing and also industrial sensors that may exist in buildings where we can look at power consumption.  A recent example that our CEO used at one of our events recently was around a customer in Japan who puts data from elevators. They lease out elevators in buildings and they put data that they collect from elevators into Splunk. And the reason they do that is not perhaps to understand efficiency of elevators but it's to understand the use of them because that's an economic indicator for when companies may be about to give up a lease for a floor or give up a lease for a building or they can even zoom out from there and look at an entire region of the city or an entire city. And so it's fascinating to explore and see all these different kinds of internet of things and industrial internet kinds of use cases. How does Hunk fit into that too? I mean, your announcement here fit into all of it. Yeah, so I mean, the role of Hunk, the new product and its goal is really to enable organizations that are deploying Hadoop and to enable them to get more value out of those deployments. So, you know, we've seen that Hadoop has been, you know, there's been incredible interest in it. It's getting traction in its deployments. People are now standing it up. They're putting data in. They're being successful putting data in. And so the challenge becomes how do you get value out of that data? And so there's lots of approaches you can take. You can write MapReduce code. You can implement SQL on Hadoop type approaches. First generation BI on Hadoop type approaches. What we think we can bring is we have a history and a heritage around really enabling users and organizations to very easily understand data, turn that understanding into analytics, turn the analytics into visualizations and package them up in ways that are accessible to many different groups within the organization. And so we want to bring that experience to those organizations that have Hadoop deployed. So talk about the conference coming up.  What's the plans there? You're in the product. So you see the road maps. You know, I don't have to disclose anything, but what can people expect at your big user conference? Yeah, we've been doubling every year. You know, it's our third one. It's going to be really exciting. We have over a hundred sessions, many of them with customers. What we really like to focus on at Splunk and something that even today we've got a session this afternoon is we like to talk about customer examples because it's great talking about technology, which is obviously why we're all here, but it's even better when you can see the use of that technology in the enterprise, in the organization in question. And so at our users conference, there's going to be many customers that are going to be talking about what are the architectural patterns that work for them in big data, for example. How are they optimizing their use of technology to answer new questions in the business, to answer them faster than they've ever done before, to democratize that data to the people that actually need it so that they're not channeling requests through a small group of people with rare skill sets that they're empowered to look at data and analyze it themselves. Obviously with that, you need to be able to provide all the security and all the controls, all that stuff. And so this conference really addresses the whole spectrum of use cases, the technology itself. I'm sure we'll have some exciting announcements at that event as well. The tagline is your data, no limits, which is a great slogan because that speaks to the analytics play that you guys are making. So you have the background on the acquisition of data and ingestion and management. It's the analytics is the killer app. That seems to be the killer app. This morning we heard in the keynote that machine data is one of the fastest growing segments of big data and it happens to be also one of the most valuable because it contains a trace, a categorical record of all activity and behavior of users, of devices, of sensors, of equipment as you alluded to earlier on. And it's incredibly valuable. In fact, a lot of a business's critical data is in the machine data. And so us having seen that firsthand, I think what it enables us to do at a conference like this is to really empower the audience, the customers to look at ways of using the data, perhaps in a way that's not conventional for them. They might be sitting in one part of the organization and they're able to hopefully see through meeting customers, through seeing examples that they can knock on the door of the group next to them or group across the hallway and show that the data that they're collecting and they're using, this operational data can be valuable to multiple groups within the organization. And so that's really what we're all about. It's our mission statement is to make data accessible, usable, and valuable to everyone. And all the technology we focus on, the HUNC announcement today, it's really all about shifting the problem away from storage and the low level tooling and raising it to the users, the kinds of analytics that they want to do and giving them the ability to really understand and look at that data. Okay, so my last question is John talked about .conf. The customers that are using your product, how are they evolving? You know, we were at .conf last year, we heard a lot of IT guys passionate about how they're using it. Where do you guys see that going over time? So what we see is actually the role of that user shifting over time. So they're less using data to keep things running or to be in order to monitor existing systems and infrastructure and to help them run faster, better, more securely. Those are very, very important use cases. But we also see that they are able or providing intelligence insights and visibility into this data for new communities within the organization. So one of the things I've seen a lot of over the last few years is a change in culture where instead of them being asked, can you do this or can you provide us some information that we think might be interesting or can you help us answer this question? With a view that it's going to take perhaps six months to build a reporting subsystem and model and all of that, the Splunk user is able to turn that type of question around in minutes and hours. And what that means is that the person asking the question asks different questions because they can. They don't have to wait for a system to be built which may take many, many months to build. And so that shifts the culture because the user becomes more of an enabler of information. They're delivering intelligence and they're doing it quickly. And it's an intelligence from operational data. So it really supplements business intelligence. It's operational intelligence. Right, and so as this new platform evolves, it just opens up new markets for you guys. Expand your TAM, Splunk, Hot Company. A lot of people don't understand it. When you read the Bulls versus the Bears, it's like, ah, I don't really get this thing, but guys continue to grow like crazy, adding innovations, developing new partnerships. So Sanjay, good luck, hopefully we'll see you in town. Keep the performance, keep the revenue coming and I think Wall Street will soon kind of come to the realization that it's very disruptive, very profitable business opportunity. And again, the early adopters can see the value. Others are going to scratch their head and saying, where's the value?  So Splunk, great company, great to watch these guys grow, go public, they've been on theCUBE since Strada. Thanks for coming on, we appreciate it. This is theCUBE. We are here at a Hadoop Summit Live in Silicon Valley. This is Silicon Angle, we'll keep you on exclusive coverage. I'm John Furrier with Dave Vellante. We'll be right back with our next guest after this short break.


Hashtag DFAFD, we are here in Germany, Berlin.  It's at Twitter, on Twitter, at Don't Flop. Big up Jolly J, every single time for having us out. This is the first of four English-speaking, English-versed Germany battles of the night. No further ado, it's 11.30, let's get it popping straight away. MC on my right hand side from Don't Flop in the UK. Tried out 2012, now here in Germany, 2014.  Yes, an MC representing Germany on my left hand side. First appearance in the league of Don't Flop. Make some noise for maniac, let's go! So as usual, log on to YouTube on the comments section. Leave a comment, leave a comment on our forum as well. Reflipped off camera, Impact won the flip. He chose maniac to go first, so it's round number one, Don't Flop, Berlin on maniac. Let's go. Yo, might as well remove the ceiling, because I'm gonna raise the roof this evening. When you heard that you were stepping to this European, there was urine leaking all over your pants, you were peeing. Which confuses me when a title like yours should be backed by a few achievements. I mean, did I spell the name Impact wrong when on YouTube I only found like two Impact songs?  Baby's true, you let the label... Sorry about that. I checked this brother on Bandcamp.  Look, me, I'm pressing a vinyl and getting my record sold. Parallel to that, I'm collecting dough for every show. You will never be like Busta Rhymes in Scenario, because they know Powerful Impact. Boom, from the cannon, yo. Yo, when it comes to the people of Germany moving forward, I think now's the time to lose hope.  I won't cross. And you? What would happen if Fellaini fucks sideshow Bob? Yo, you think you rhyme so hot, but you really need a hella practice.    Have no meaning. I don't see your art's purpose. It's like when your country bought the Euro in. This Twitch marks worthless. That's full of original concepts. He apps about vibrations. 2012 and all that spiritual nonsense. I can see the world leaders panicking right now.  Some white rapper from Germany's found out we're reptilian monsters.  Or since you're so obsessed with metaphysics, I can help you with your mystic ascension when I give you one shot and send you to a different dimension. Tight. Check it. These German jokes, they're just wack and just old dog. You see his biggest inspiration was my battle verse most pro. Shit. Really unpredictable. How you making fun of my hair.   Producer on the mic. Getting fame in the British League. I don't really care if them haters ain't feeling me. I'm not like JD, a big name in the industry but I play the background and get the peg when I do the beat. Don't underestimate my ability.  But hey, at least they gave you a plane ticket here for free. From a St. Auburn's ghetto street. Picture no gun bars when he spray in the weaponry.  Get it? So you trying to tell us that you hard? It's quite wack. That's like me saying, look magic. Nobody's gonna buy that. Religious unorthodox.  So what are you doing against those that leads who always call the shots? Nothing.  That's it, time. Talking about abstract obscure reference raps when I say you're gonna get these punches and left of your temple tapped. So keep running your gums. You'll have to change your dental plan because when I give this German some West Indian beats it won't be gentle, man. Sick bars. Nah, it's twice wack. The kids gassed, I'm just gonna keep it real.   Who likes to plagiarise David Ike? Take a hike.   This hippie likes to rap about living in the woods.    How have you got the face of the white Michael Jackson and the hair of the black one? He said he's called maniac because the world's gone mad. Nah, mate, it's just you. And every time you get up on the mic, you always flop. He's like, oh, how predictable you've referenced my battle with most probs, mate, that's all you've got. Time. At that on point, I admit, I wasn't in the zone, tough luck.   Really, y'all?  He's like, impot that I'm the hardest motherfucker out.   Just seems like there's a little bit of self-esteem missing. He's like a McDonald's burger. He ain't got no real beef in him. So he asked the beef women to deal with the weak. I am beginning to think that you don't even like fitness because it looks like your daily time limit is five minutes. At your gym, I asked an eyewitness and for miles distance, nobody saw your chop like Thai kitchens. So usually people exercise so a muscle grows. But what you working out, man?  So how'd you get those muscles on your arm, you porn? It should be clear right now. Maniac, I'm your winner. He got served three rounds like this a five-star dinner. Right, clown. He's talking about me smacking bitches. That's what I'm doing right now. David Luiz was an addict to speed. This guy's the person he would actually beat. Yo, you must have aphrodunga somewhere within your family's genes. And when you stroll through the woods, you get your hair tangled in trees.    Yo, and think the cycle of the moon in its course decides the future of all. Yo, motherfucker, you ain't dope. Are you the mascot for cheese strings or a seize lens started bleaching his face loads with cake so?  You look like someone dipped a mop in tar and turned it upside down. Yo, plus I think the way you wax kind of unusual fam always moving your hands is that a seizure when you're doing a dance. Trying to tell the whole world about Lucifer's plans rocking a tinfoil hat with the aluminum pants. It really isn't too difficult to attempt to cost ya.   Yo, you have a very basic flow. When I first saw your hair and the way you let it grow, I thought I was battling that dude from LMFAO. All droopy. Hey yo, I'd rather bury my fist in Verity whisking.


Where's Corbin? Where am I? Well, I'm still in my usual spot, but this video is a response to so many inquiries and questions about my tattoo. For those of you who haven't seen it, there it be. Most every video now, since I've gotten it, somebody makes a comment on cool tattoo or look at that tattoo. And many of you have been Instagramming me or even putting into the comments a little bit about why I got it and what it all means.  I got the tattoo a couple weeks ago. I had the idea for the tattoo a couple of months ago. And obviously for those of you who know what it says and can read Hindi, you know that it says Apna Daimaiga. For those of you who don't know what that means, Apna Daimaiga means my time will come. And that's from Gully Boy. There's a song and a line, a lyric in the song Apna Daimaiga.  The channel started in September of last year and it was started as a reaction channel to movies and our only exposure to movies obviously here in the United States is our American cinema. We were frustrated, Corbin especially, because he wants to have content all the time, that we weren't getting enough movie trailers on a regular basis. We could go 10 days without a new movie trailer which was frustrating. We wanted to put content up all the time. It worked out really well that one day, January 14th of this year to be exact, Corbin said to me when I showed up the film, one of our subscribers wants us to react to an Indian trailer of a film from India called Gully Boy. My first thought was gulls on a fish. I was like, what is it about a fish boy? What is the thing? And we thought, sure, why not? We'll react to it. We were blown away by the trailer. We did not expect the trailer to be that good, having no exposure to Indian film, Indian trailers, having pure stereotype that most Americans have about Bollywood of being just musical, sub-superior artistry that's just kind of corny and don't give it any attention. We wanted to see the movie. Well, we posted that trailer and by that point, we only had about 1,800 subscribers and would get maybe 500 views a day. And we were really happy with that progress from September to January. We were thinking that's really great because it is.  And I said, what? He's like, we got like 5,000 views on Gully Boy. And from that point on, things went crazy. In fact, there was a comment in there where someone said, get ready, here come your Indian subscribers. And the rest is history in regard to what happened with the channel. I'm giving you all of that backstory because all of my tattoos, I got six tattoos. And every tattoo I will ever get are all based on really deeply impacting things for me, most of which are coming from the world of theater and film. I only have two that aren't related to theater and film. Those are related to my kids. But the rest of mine are the Deathly Hollows tattoo from Harry Potter, from Gladdy, or from Hamilton. And this one is from Gully Boy and it has a deeper meaning and it's so big. And as you can see, it has the colors of the Indian flag on it that are splashed on me like I was playing Holy because the impact that you guys have made, and I've said this in another video, where I've been to many countries before, but this was the first time in my life I ever had a country come to me. The way that you guys have impacted us and changed our lives, not just on the channel and the number of subscribers and all of that is really wonderful and great. The larger aspect of it is the way that you have changed our perception about Indian film and cinema and artistry in general, not just Indian and opening our eyes to a much broader spectrum than just our limited focus in the United States.  And there's a deeper meaning even of my time will come that I'm not gonna share right now. I'll share it at another point down the road. But there you go. That's the explanation of the tattoo and why I got it. And if you have any more questions, ask Corbin. I love you.


So you don't want to sculpt every single detail into your model, not a problem. For this tutorial, let's assume that we wanted to add some gold buttons on top of this model, which currently has nothing but an artificial leather material. Well, to start things off, right-click and add a white mask, then right-click the mask and add a paint layer. And just so that we can see what we're doing, we'll press X to switch to black mode and draw a few dots so that we can see our work. And then right-click the mask again and add an anchor point. Now, from here, we're going to add a new fill layer, hold Alt and left-click to disable everything except for height. And increase the value a little bit. Then right-click and add a black mask and right-click again and add a fill layer. And under grayscale, set it to your anchor point. Now, because our main layer is a white mask, we have to go down here and say invert. Now we just drag the material that we want our buttons to be. In my case, I want the buttons to look golden. So I'm going to drag a basic brass material onto the model. Right-click and add a black mask, then right-click again and add a fill layer. And under grayscale, again, set it to your anchor point. Now, because our main layer is a white mask, we have to go down here and say invert. And then move the levels up to something like 0.976. Awesome! Now, here's some easy things that we can do to make it five times better. For example, if we just duplicate the height layer and reverse it a bit and bump the levels up to something like 0.976, now it looks like the buttons are digging into the leather behind it. And if we want the buttons to dig even more into the leather, we can right-click the mask, add a filter and give it a bevel. And if you mess with these settings a little bit more, now it's really going to start digging in. Also, the shape that you draw is dependent on your alpha. If you don't like this flat center, you can change it to something more round like shaped bells. And this kind of stuff works really well if you change the spacing of your brush. So if you're trying to do something like a couch design and you have the spacing set correctly, that is what this kind of stuff is ideal for. Anyway, hope that helps and as always, I hope you have a fantastic day and I'll see you around.


Highest fan, are you still taking GF applications?  I'm streaming but what's up? Okay, what's wrong from where? I bought it bought it Okay Okay So I wanted use is already key doesn't work How did the box break so just it just doesn't open Wait, wow, this is boxes like destroyed Destroyed yeah, look at it because they dropped it. Where did he drop it from from the balcony? Yeah What's not gonna open it? Why don't you try to open it first? It's an easy fix You just you drop it on the other side So you dropped it like this now you drop it again the other way Yeah, because it dropped and it broke it So if you drop it again the other way then it knocks it back in a place with the same force Why don't you use the key first? without key But it doesn't work. So I wanted open the like box with key, but That's broken that that box is broken already. So it actually stuck my stuff minus credit card this year Three thousand three hundred dollars here. There are dollars. $300. That's rent. Oh, okay. So look at this mechanically, right? What's happening? Is this is getting stuck on this right? Yeah, so This is a pick. It's a broken pickaxe. I don't know how you broke a pickaxe. Oh your pen broke. Oh my god Yeah, yeah, you make a book get touch it. Yeah, that's what I was trying to do I was trying to just open up just a little bit of it. There's an override key.  That's why they're in the problem in the first place The problem is chat they threw it off the balcony and they jammed the door up behind Up behind the top of the thing. So the door is getting caught So you so a locksmith is not gonna open this Okay, let's take it outside. How long did this take you? How long did this take you earlier?  That's how I'm like cover my eyes This isn't gonna work. Are you sure? Yeah, I mean, I think I actually think you're dropping. Okay Okay, I'll make angle don't try again. Yeah, okay. It's good idea. Just keep dropping it until it opens Solution Thank you for the $5. Jen. I think I think my plan worked other side What I did was I threw it the other side and I lodged it back in place What we did they threw it off the balcony first and they They had to get jammed one way. So I looked at where the damage was and I said that the force probably went this way No flipped it the force probably went This way then caused the box to shift and the door to stay in the same spot and to make a line there So I said if the face the place that has a line So now what happened was You're here.  I can't see because my hair You know what a bit angle will curb it. I told you just throw it off the balcony. That's the first plan I said Here's 300 bucks Cool. Oh my god Mine's mine. Well, I'm counting it. Okay. One two three What's in there already? Oh There's a month. Okay, so one two This is 50. This is 200 one two three four five six seven Seven and then I will take 30 as my Pay pal me because I'm gonna lose the cash. Yeah


I'm General Mike Garrett, Commanding General of the United States Army Forces Command. I ask Commands, our major court colonel, to join me so that we can share some thoughts and guidance about how we will address the coronavirus pandemic. As you will see, even for this message, we are practicing social distancing. Right now we are living through unprecedented events globally and here at home. This pandemic is affecting our daily lives and will continue to for some time. As good stewards who have the trust of the American people and its citizens ourselves, we owe it to those we are sworn to protect to adhere strictly to best practices for limiting the spread of COVID-19. Coupled with that, we must not forget that our worldwide requirements remain unchanged. At Force Com, our number one priority is to deliver decisive total Army readiness to meet global combatant command requirements. And even now, this priority will not change. Our civic leaders are employing all means to defeat the COVID-19 virus. Each of you at our forts, bases, camps, centers, and armories play a vital role in your local community's mitigation plan. Your commanders are working hard to keep our soldiers, civilians, and family members informed of the latest information and guidance to keep you safe. Despite the challenges brought by COVID-19 pandemic, we will remain ready to meet combatant commander requirements. When our nation calls, Force Com provides lethal units that are ready to fight tonight and when. And we will be ready. Although we have had to modify troop movements and training exercises, there are still things we can do at home station to build and sustain readiness and master the fundamentals. That's right, sir. We have got to continue building experts through individual and small unit collective training or foundational training strategies more relevant than ever.  Squad should also focus on equipment maintenance and readiness, especially our medical equipment. Our medical personnel and equipment may be in high demand over the coming days and weeks and we have to be ready. That's right, Sergeant Major. It's never wrong to do PT. Now is not the time to get out of shape. Leaders should maximize physical training at the individual and squad level. Some may question the activities required to maintain readiness, namely soldiers reporting for work and executing training. My message to them and each of you in FORSCOM is that police, firefighters, health officials and soldiers have a special responsibility to remain ready, especially during a national emergency. We urge everyone to continue to take necessary individual precautions. Follow guidelines from the Centers for Disease Control and civic leaders. Stay up to date on any guidelines or instructions that change. Continue to practice social distancing and wash your hands often. Limit gatherings to no more than 10 people. This applies to meetings, church services, ceremonies and of course, formations. Even if you are otherwise healthy, you are at risk and your activities can increase the risk to others. Use your available communications capabilities to the greatest extent. Video teleconferences, phone calls, Skype and even email are good ways to collaborate and disseminate information. Avoid eating or drinking in bars, restaurants and food courts. Use the drive-thru, pick up or delivery options. Limit travel within your local community to only those trips that are necessary. If you feel sick, contact your medical provider and chain of command. And stay home. If your children are sick, keep them at home. Do not send them to school and contact your medical provider. If someone in your household tests positive for the coronavirus, keep the entire household at home and contact your chain of command and medical provider. It is important that all of our leaders remain engaged. I need all section leaders to check on their soldiers every day. Make sure they are safe, fit and ready. We will lead our way through this together, balance risk to the force with our mission to ensure we are ready. I have absolute confidence in the men and women of ForceCom as we work together to flatten the curve and kill the virus. Freedom's Guardian.