I am surrounded by Frenchmen here in the find-out booth. I've got Alexandre Locke and I've got Nafal Sikal. All right, so you've got something on the back of your shirt that says, what does it say there? It says find out your private Google. So this is a private search thing. That's all I got so far. Yeah, our solution is very simple. Okay, it's a cloud. Okay, plus a very powerful solution. That's why it's called find out. Okay, it's good. So it's embedded cloud and you can scan solution and recognize, that's embedded a very powerful solution to recognize text only in picture. Okay, so you've got a JPEG here and you're saying it's got OCR on that? Yeah, yeah, they are a very powerful artificial AI. AI? AI. Okay, artificial intelligence to recognize a character on a picture. Oh, okay. Okay. And now I present my CEO, Nafal, to explain more precisely how does it work. Very good, very good. So the idea would find out is, it's your private Google. So it does search all the information privately in your Mac, in your emails, in your hard drive, etc.  But when you want to search for an image or a document on your hard drive, it takes you a lot of time to search that. But we'd find out, you can throw away this problem and find your information very instantly and very quickly. Oh, that is actually a huge problem because I've got stuff sprinkled everywhere and I don't know where anything is. That's the problem of all our clients today. And what they want is, they can search only on the title in your laptop, just only on the title of the documents. But we find out, you can search the information in the content of your documents. So it can be either an image, it can be a scanned document, it can be a word, it can be a PowerPoint. We can search in the content of all those documents. You know, when Apple first came out with Spotlight, they said it could do that and I can't get it to search anything. Like, right now it's decided that it won't search for the names of system preferences. Like, it'll find system preferences but I can't search for, say, the sound system preference. It won't find that. It won't look inside my contacts. Exactly. I don't know, it's mad at me right now so I need help. It was our motive too because we waited so long for Spotlight to search in the content of our documents. We cannot find the information in our own laptop. No, it's really crazy. And we'd find out, we can search that in an instant. Very cool, very cool. So, what platforms do you run on? We are on Android Store, iOS and Mac and we have a web-based application. No Windows app though. No Windows app but we can use the web-based for Windows. All those poor Windows people.  I'm really sure it's coming out in the next releases. Okay, and you said the iOS app store as well, right? Yes. Well, very cool. And what's the price point on this? Is it a monthly service fee? Exactly. A monthly service fee is $2.99 per user per month. That's not bad. Does it work with the family plan by any chance? No, no. It's for user per month for now. But that's for B2C and for B2B, a $3.99. And it allows you to have multiple users and share a cloud with them. Because I can have a photo of this brochure, for instance, and my colleague on the other and the headquarters, for instance, we're going to search for find-outs and they find this image. Okay, you said that was for business, right? Exactly. Okay, that's cool. You've got both plans going. And we have both plans. And we have a small particularity of businesses that we are working with low firms and low firms doesn't want their data to go to find out servers. So find-outs can be on-premise, so deployed in their local service locally. So that's sensitive and confidential information doesn't go away. Oh, that's actually really, really important. We worked for a government contractor and there was all this cool technology and we could never use it because it wasn't on-premises. That's great that you do that. And that's why we have made this on-premise, that they can use our technology locally in their service. Even if you're using a web browser? Even if you're using a web browser, because it connects locally to the server that you have in your locals. Okay, got it, got it, got it. Okay, so if people wanted to find out more about this, where would they go? Find out the FR. Not FR, because it's French. I told you I'm surrounded by French guys. Thank you very much. This is very interesting. Thank you very much. Thank you.


He also looks confused. Panera, panera! Panera. Assalamualaikum. Annyeonghaseyo, I'm Daud Kim. And here is Brian. And today's special guest is Khaled. Khaled. I am a Somali. Somali. It's so interesting, right? Yeah, I think I've never had a Somali guest. Yeah, I've never... You're the just first one. I'm the first one and the best one and the last one. Nice to meet you, bro. Somali and Korean together. We are brothers. We're all brothers since the school, at the end of the day. So today I invite you because I will react Somalian TikTok. You know Somali TikToks are crazy. They do some funny stuff. I've never seen before.  Can you teach me anything about Somali, like language or something? Sata hae. Sata hae. Yeah. What does that mean? Hae. Sata hae. Sata hae. Sata hae, bro. Wonpihana hae. Wonpihana hae. I'm doing good. I'm doing good. Gajai hasso. Gajai hasso. Gajai hasso. Gajai hasso. It sounds like a kind of funny. Gajai hasso. So let's see and maybe you can talk about the stuff. Because maybe we don't understand. I'm gonna tell you what they say. I got it. Start, bro. Let's start. Somali style. The person who said his name is Ilkasi. Ilkasi. Ilkasi. Yeah. The music. The music, yeah. These are the people in Somalian. Somali is amazing. We are underrated. I feel like there's like so much diversity. Yeah. There's so much diversity. They're really amazing. You know, like. Exotic. Yeah, exuberant. There's actually quite many famous Somalian fashion models. Yeah, Yuma, Yuma. Yeah, Shasuo. I haven't met many Black people, but Somalian have their own things. We got everything that we eat. We have to have a beretta. Oh, really? Yeah. That's cool. We eat beretta with everything. It's not a Somali household. There's no beretta. It's not a Somali. It's not a Somali. I got it. I got it. This is where I should stop. It's on. It's on. I should stop. Okay, start. Fighting. Next video. Whenever I see a video on my 4U page of like a Black Muslim girl, I'll click the comments and all of them are, all the comments are from like out of man being like, it's always the Somalis. It's always them. What?  Oh, wow, wow, wow. It's actually not funny. Yeah, it's not funny video. It's not funny. You shouldn't bring Muslim women down to uplift them. You know? You should have respect more. Yeah. You should have respect more. You should respect all women. Yeah. Towards everyone. Yeah, all women. You have a mom. You have a sister. Yeah. You know? That's teaching of Islam. We're all brothers and sisters. We're all brothers and sisters at the end. Love matters the most. It's only Muslim. It's only Islam. Somali is the only place where it's 100%. Islam. Islam. Wow. Yeah.  Islam is not. It's like a population growing. Yeah, yeah. Amazing. Next video. I'm from Somalia. Wait, wait, wait, wait. You Somali? Me? No. What are you talking about? Yeah, I think we have a similar situation. Like, are you Korean? Yeah, I'm Korean. So you can't speak Korean?  I love the outfits. Yeah. They're cool. The style. We know how to dress. Man, style. And they're pretty. Huh? They're pretty. Masha'Allah. Masha'Allah. Masha'Allah. Masha'Allah. Masha'Allah. Top 10 most dominated Muslim in Africa. Mmm. Dominated. Oh, 96? Amazing. Wow. Libyan 97. Is it 97? Oh. Sudan. 97. Yeah. All Muslim. Djibouti 98. They have just French this one. Algeria. Oh, 99. Algeria 99. Wow. I don't know that. Morocco. Tunisia 99. Wow. Wow. 99. Wait, who's number one? But same thing. What? What was that? Wait, what country is that? Yeah. I have no idea. Like, Maru. Maru. Mauritania. I've never heard about it. I've never heard about it. It's probably 10 people. That's why it's 99. You're my happy place. Thank you for the happiness. Oh, wow. Yeah, they tell it. Oh, yeah. A lot of people be saying Somalis guys are not romantic. They are. That's what they say. Oh, that's what they... Yeah. You know, but it's a stereotype. But we're... Very romantic. Opposite. We're romantic. Yeah. You know, I'm romantic too. Oh, yeah. Yeah, I can tell from the video. Yeah, I can see that. That's what I mean. Yeah, you gotta be romantic. I like that. Oh, yes. That. That. That's the guy. That's the guy. He said, I swear to God, if you divorce my sister. Oh, that's it, man. That's a meme. That's the guy. Yeah, he's making a video. That's crazy. Oh. I like the guy who's talking. It's not funny. His name is Aptili Ben. Aptili Ben. Yeah. Say shout out to Aptili Ben. He's a comedian. I got it. It's so funny. It's so funny. Maybe we should try this. We'll do it. We'll do it. I'm sorry. I'm sorry. I want to marry you. I think you'll like her. Mashallah. Oshka. Clam? Yeah, it's basically a tribe. So, like, no, that's the thing. She's Japanese and like, oh. I mean, Korean mothers are kind of like that. But I understand. Every place like mom and son, they always fight. But the important thing is the son always wins. What? No. Parents always win. You think so? They've got it. Really? They're strict. Oh. My way or the highway? That's not it. My way. My way. Follow my rules. When you go to Somalia, you don't have to worry about your language. As Somali speaks so many languages, the main language is obviously Somali. Somali. Oh, they can speak Arabic. Ah, yeah. Somali, I know Arabic. And English. Italian as well. I even didn't know. Learned a new thing. Yeah. Look how beautiful it used to be until they tried. Wow. It's Somali? Wow. Super beautiful. That's Somali, man. Mashallah. But the internet don't want to show you that. They want to show you the bad side. Yeah, like, yeah, you know what?  Like Somali, they're not very developed in the country. Yeah. But like, in this picture, like, it's so cool. I feel like everywhere in the world, I mean, like, it's stereotyped. People think America is the best place in the world. They're never going to show the good side of Somali ever. Yeah, you shouldn't believe the media 100%. Don't believe the media. Don't believe the media. You know? And don't trust people. Don't trust people. Yeah. Don't trust some people. Yeah. Then who's going to Somali this year, by the way? Oh, yeah, yeah, I will. I will. He don't go. I'm going to come. He's not going to come. Somali food. Somali food. Somali food. You see how there's banana? And more. Oh, yeah. So this is our barista and halebadi. With our pasta. Spaghetti. Spaghetti. Spaghetti. Also, this is us three's first time trying it with the most. Banana. Banana. Easy. That looks good. Next up, Zainab. Yeah. That looks so tasty. Next up, Beza. Okay. That's good. Mm-hmm. Rating? 9.9 out of 10. Here he is. Am I ready? Why not 10 out of 10? I'm not 10 out of 10. Why not 10 out of 10, Zainab? Next up, Basta. Okay. Now she's going to say 10 out of 10. Didn't hear something. Oh, spaghetti. Basta looks so good. Chicken sukar. Bismillah. Bismillah. No, Bismillah. Oh. I'm telling you. I'm so hungry now. You got to get that. You got to get that. You need this all night. Yeah. Everyone try. Oh, Miss. Yeah, she won Miss Africa. I mean, there's like, there's so many good looking people in Somalia. Yeah. I agree. Somalia. You know who's singing? No, I don't know. It's called Shamobor. Shamobor. Shamobor. Cool. I like that outfit. Mm-hmm. Yeah. Mm-hmm. I think Somalian dress are a bit long. Mm-hmm. Yeah. But it's really cool. They're like, everyone looks like a model. Yeah. You guys have like long as limbs. Yeah. They have really small face. Yeah. Like you guys are like perfect. They're just models. Yeah. Yeah. I think the reason why is they like that. Because all we eat is rice and spaghetti. Yeah, you guys are so skinny. Yeah, they're so skinny. Yeah, we're skinny. Tall skinny and yeah. We eat one time a day. Really? No. Oh, okay. So my family's from Somalian. Like whenever people find that out, you know, that's like the weirdest questions. And one I probably get the most is like, what do you guys eat? Like what's your national dish? But no one is ever ready for the answer. Because Somalia, a country in Africa, our national dish is spaghetti. Really? Yes. Really? Whenever they hear that. I put that on rice. That's an Italian tradition. And they're expecting me to say something gross, like pickled goat elbow. There are two movies about Somalis. Captain Phillips and Black Hawk down, and they do not reflect well upon us. I just learned another new thing. Yeah, spaghetti. I mean, he also looks confused. I told you. That's Somali. That's Somali. They all have banana. Yeah, just weird. That's how you got to come in 2022. I like his vibe so much. Yeah. He's so cool. I love you more than my life. I like that. I like that. I love Somali songs. I love that. Can we find Somali last row in Istanbul? Yeah, I was going to tell you. So cool. Always. Always. You have to have a banana. It's almost like a side dish. You have to. You can't eat the food. It's not going to be food, not banana. Yeah. Hey guys, welcome back to Game Pasta. I got Zubair in the building. We're about to have some Somali food. Grab it. Mix everything. Use your hands. I'm not Somali, but this is how I eat it. And then you just take a bite? Yeah, you just take a bite. You got to tell it to the goat meat. You got to get some of the banana though. Why do you like the banana? It's a banana. You got some of the food. Now you get it. I don't understand. Now you understand. I told you. Banana is necessary. Doing the waste your time. Life is short. Keep going. Keep eating Somali food. Okay. I really enjoyed it. I learned so many new things about Somali. You guys like pasta. We love pasta. And you guys like banana. Banana number one. It's like a sight. And you have amazing dress of it. The fashion. And love their accents. Everyone's good looking. Yes. Like you. Indevitable. And there are a lot of Muslims in there. I give you guys an invitation. Thank you so much for introducing us. Introducing the Somali culture. Saheep. Saheep. It's just Tik Tok. We should go Somali. And see the weird culture in there. Life is a journey. Yeah. I agree. Life is journey. He's also a YouTuber. And traveling right? Yeah. I'm also a YouTuber. I will be traveling 40 countries this year. Wow. Insha'Allah. Go subscribe to me. Go show me some love. And also you know it's Rama then soon. Oh yeah. Make sure you guys should like collaborate. Ramadan yeah. Ramadan. We're gonna do a lot of stuff man. Insha'Allah. I need some Korean people. I like brother country. Wakanda. Wakanda. Wakanda. Wakanda. Okay so thank you for watching my video. Take care and be safe. Alhamdulillah. Thank you everyone. See ya. How to say bye bye in Somali. Goodbye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye.


Good luck at time, everyone. I'm Audrey Tang, Taiwan's Digital Minister. I'm really happy to be here virtually to share with you Taiwan's record of preventing deaths from COVID-19, which stands very close to Vision Zero. Yet we are closest to Wuhan, fault of the pandemic. As of April, 2022, Taiwan had recorded less than 900 deaths due to COVID since the beginning of 2020. Despite the fact that the annual bi-directional flow of visits between Taiwan and Wuhan typically has numbered in the tens of thousands annually before 2020. And our public health achievement has taken place chiefly with other kinds of governmental dictates, such as business and residential lockdowns that have aroused controversy and cause economic and psychological distress around the globe. To be sure, Taiwanese authorities measures have received various criticisms, as one would expect in a thriving democracy. However, on the whole, the public has strongly approved of our overall approach. In some cases like mask wearing has even request greater stringency. On 31st December, 2019, a young physician with the screen name NomorPipe posted a message on PTT a student-run social media bulletin board. NomorPipe's message reposted an allot she has seen on social media platform Weibo from Dr. Lee Wenliang, a researcher in Wuhan and a post-reads. Seven new SARS cases have been discovered in the Huan and Seafood market. Many PTT participants upvote to NomorPipe's post and Health Ministry official Dr. Luo Yijun checked PTT, noted Dr. Lee Wenliang's credibility and notified the Health Ministry's team of experts that have been organized after the 2003 SARS outbreak. And this team of experts exercising its authority instituted health inspections for all flight passengers coming in from Wuhan the very next day, the 1st of January, 2020. And that action marked the beginning of our expeditious response. Underlining this rapid response was institutional and legal reform sparked by lessons from SARS infections in 2003. And the SARS outbreak of 2003 resulted in over 180 deaths in Taiwan. It was reported that Taiwan had the highest mortality rate, 14%, of frontline healthcare workers in the world during 2003 SARS outbreak. Some local hospitals refused to emit patients suspected of infection. Poor coordination of national and local authority and lack of preparedness by health officials provoked widespread criticism. And many observers characterized this episode as the bitter SARS experiences. Indeed, that episode had often been called a dress rehearsal for Taiwan's response to the COVID-19 pandemic. In response to the institutional and regulatory failures of 2003, the executive and the legislative branches moved to repair the crack foundations of the institutional structures for epidemic control. An early initiative was the establishment of the National Health Command Sansa in 2004 with the Central Epidemic Command Sansa or the CECC as one of the components. You see, our communicable disease control act, the CDC act, is the primary legal basis for measures to combat epidemic. It was criticized after the SARS absolute, both for the vagueness and for the legitimation of very harsh measures, such a compulsory, indefinite quarantine without clear compensation for resulting damages and the lockdown of specific hospitals. So the legislature proceeded to enact various amendments to bring the CDC act in line with the strictures of interpretation 690 for our constitutional cause, according greater protections for individual liberties and for human rights. So now the CDC act contains, for example, the Article 8, which gives the Ministry of Health legal authority to declare the existence of an epidemic, in which case the health ministry can establish the CECC. Article 17 consolidates power to the executive branch, addressing the problem of confusion between central and local authorities during the 2003 SARS outbreak and streamlining decision-making authority. The executive branch implemented a series of important reforms, consonant with the amended CDC act, with a view toward better preparedness whenever the next epidemic might strike, creating what has been called a SARS playbook. The most significant of these reforms was the strengthening of the personnel structure of the CECC and the clarification of its authority. The CECC chaired by the health ministry but was participation by other relevant ministries, co-ordinated not just the health ministry's public health initiatives, but also caused the tune for other ministries' initiatives concerning immigration control, surveillance and risk communication to the public. So in Taiwan, responsiveness to pandemic disease and similar threats is embedded in our national institutions. President Dr. Tsai Ing-wen called a cabinet meeting for 20th January 2020 to coordinate government strategies for controlling the pandemic. Each ministry was assigned tasks that were to be accomplished with immediacy. The Ministry of Economic Affairs was assigned a job, for example, of ensuring an adequate supply of personal protected equipment. At a time, mask supply fell far short of spiking public demand. By March, Taiwanese mask production was sufficient. So excess supplies were sent to many countries suffering shortages in a campaign we call Taiwan Can Help. Keenly conscious of the governmental failings during 2003 SARS episode, the CECC officials this time adopted a highly precautionary approach. Restrictions on travel took first priority. The CECC barred entry to travelers from Wuhan on 23rd January, suspended tours to the PRC on 25th January in advance of the high travel, lunar New Year festivities and bought all visitors from the PRC on February 6th. On March 19th, entry by all foreigners was suspended. Taiwanese returning from abroad was subjected to the 14-day compulsory currency. At a first during late January 2020, the CECC had not gone so far as to require mask wearing by the general population in the course of daily life indoor or outdoors, largely because initially insufficient masks were available to meet the public demand, requiring an initial rationing system allotting three masks per week to each resident and a government set low price. So in the first couple of weeks, the extent, the nature of such measures arouses some criticism regarding both restrictions on individual liberties and interference with residents daily lives. However, the measures have been proven as very effective in protecting public health and that effectiveness is self-solidified public approval. And then key elements of the government, immigration, police, health authorities especially, coordinated a set of measures to identify infected persons and their contacts to avoid contagion by confining those tested positive and those who might be affected. The first step was the amalgamation of Taiwan's separate information storage systems into a single integrated system in which all relevant authorities had contributed. Taiwan's national health insurance system covering more than 99% of our population provides an electronically readable card to every member containing the person's medical records and payment history. The national immigration agency maintains the electronic records on individual travel to and from other countries, permitting identification of possible infection vectors from abroad. And telecommunication companies data tracking specified customers mobile phone use were also integrated into the data base together with the camera based traffic surveillance data from the police. So the health ministry and the CCC could thereby access every patient's records for information about their health status and could locate those who were possibly infected. After the first confirmed COVID-19 case, a traveler from Wuhan was reported on 21st January, 2020. CCC introduced guidelines for testing or quarantining of individuals deemed at high risk. And these included people who had recently traveled or lived abroad. People who had contact with the symptomatic travelers from abroad or with other symptomatic or confirmed cases. And of course people with pneumonia. For those required to be quarantined, a 14-day home or hotel quarantine period is mandated. Starting in mid-March, 2020, the quarantine were enforced by the electronic fence system. Telecommunication provider received a list of mobile phone numbers of people required to undergo quarantine or isolation. They can determine within a 15 meter radius the location of each mobile phone. And a phone user left a location of their designated quarantine or isolation site or turn off the phones. Well, this is a modified police, civil and health authorities. Again, these measures arose controversy from both the standpoint of civil-liberty and practical interference with daily life. To head off such criticism and to provide a solid legal basis for the measure we have taken, the executive branch proposed and the legislature speedily enacted the COVID-19 Special Act. These statutory provisions gave the government extensive enforcement tools for pandemic control. But for the most part, the government chose not to employ them in draconian fashion. Rather, the primary strategy was persuasion and the construction and strengthening of a social consensus, advancing good public health practices. The key element in this strategy was risk communication, chiefly employing fact and humor rather than threat and fear. CCC held daily life coverage press conferences to provide accurate up-to-date information on COVID incidents and prevalence and uncontrolled policies followed by open Q&A sessions and employ social media for these purposes as well. Dr. Chen Shizhong, Health Minister, was our public face for the government's risk communication efforts, setting artifacts and dispelling misconceptions rather than threatening sanctions for disobedience of enforceable rules. Minister Chen was not the only public face of our risk communication tactics. Putting into practice what we call humor over a rumor, the CCC also had an actual spokesperson dog, a Shiba Inu named Zhang Chai. Whenever CCC rose out a measure such as physical distancing, the participation officer would walk back home, take a new photo of the dog and say, for example, when your indoors keep three Shiba Inus away, when your outdoor keep two dogs away. It's very creative and people share that all the time. Of course, during the pandemic, we're not immune from the worldwide plague of infodemic or misinformation about health. Part of the strategy has been to sometimes sanction certain individuals, social media posts under the Social Order Maintenance Act, a practice that has drawn criticism, alleging a chilling effect on free speech, even though we did not do any administrative takedowns. On the whole, however, the governmental approach to pandemic control has been to favor persuasion over compulsion, outmeaning the infodemic. The approach has succeeded remarkably well and I think a confluence of factors has aided our relative imperviousness to the ravages of the COVID-19 pandemic. Of course, the first is geographic, insularity provides insulation. The second is our preparation of the legal and institutional infrastructure to cope with pandemics following our bitter experience with SARS in 2003. A third possible contributing factor is perhaps counterintuitive. That's Taiwan's exclusion from the WHO, the World Health Organization, due to opposition from the PRC regime as the People's Republic of China. Many Taiwanese have long distrusted official information from the PRC. One reason of that distrust is the lack of credibility of PRC-based information during the 2003 SARS episode. Thus, unlike many WHO member nations who tend to rely on WHO recommendations, we adopted this self-help approach. Other elements contributing to our success might be ascribed to the general heading of cultural factors. One is the traditional acceptance of mask wearing. A second factor, perhaps a bit speculative, might be a higher level of risk aversion in the health sphere in Taiwan compared to many Western nations. In reaction to occasional increase in infection incidents of low to moderate gravity, they'll be viewed as ordinary in Western nations accustomed to far larger infection incidence statistics. Alarm bells have been sounded in Taiwan, and CEC's recommendations have been tightened despite only a tiny increase in the mortality statistics. The public has generally responded to those alarm bells by acceptance of the increased restrictions. The prevalence of public fear of the risk of infection, even low to moderate ones, is borne out by the high demand for vaccinations. For example, the eagerness of getting boosters seen during January 2022. Another cultural factor has to do with values of mutual respect and family solidarity. Respect for expertise embodied in governmental recommendation for hygienic practices, announced by renowned medical leaders, has enormous influence. So what does this respond to the COVID-19 pandemic have to say about the nature of Taiwanese society? I'd like to conclude with the words of my former colleague in the cabinet, Professor Ye Jun Rong. There's a social solidarity in this nation. We have our disagreements. Our parliament is rambunctious, but we keep to the rules out of a sense of community. This is a disciplined democracy. Thank you for listening. Live long and prosper.


The first year that opened, we had almost 6,000 people come through the decision theater. A lot of those people came from around the world. There are a couple cities right now that are in the process of building decision theater-like environments. We've established basically a network of tools, a network of assets, all linked to supercomputing capability here in Phoenix, but also now operating in multiple locations. The decision theater in Tempe was one location to help leaders solve complex problems through the use of great technology. That's now been expanded into Washington, D.C. at the Arizona State University Decision Theater in the McCain Institute. What we really hope to achieve through the decision theater is to tee up real policy options for policy makers to debate and consider shape collective thinking across Washington as to what needs to happen and play a role in shifting the way an issue plays out over time. One of the areas we're looking into is countering human trafficking. How can we use modern decision technology to first understand the problem, map out solutions to the problem, and then to start to solve that problem? My work in human trafficking, specifically in sex trafficking, has people's stories in it and it has experiences of our community and our law enforcement and our policy makers. And if we don't accurately tell that story, the influence that we have to change the way things are going in our world is really diminished. A large public event like a Super Bowl is a magnet for human trafficking. Traffickers flock to that because they think there might be a growing market there. We looked at sex ads and online ads, and we used Decision Theater to display the findings of the study. Because it is the Decision Theater, it allows not only for a person standing and talking, but it allows for the visualization of data and information. You can give concrete examples on the wall that everybody can see simultaneously in order to facilitate that collective understanding. What our study found was that in 2014 in North Jersey, as well as in Phoenix, Arizona, there's a consistent rate of sex ads and availability of prostitution, as well as a really high number in both cities of potential minors inside of those ads that are really concerning to us as a community. We're looking at the U.S.-Mexico border and how to best solve complex issues there to make it a great place both for the people in Mexico and the people in the United States. What we wanted to do working with the business school was build a model using the Decision Theater to show people what is going on with the U.S.-Mexico economy and to help identify policy choices. We have the ability to engage multiple user facilities, multiple user groups, multiple levels of decisions, multiple levels of problems. So if you are in the federal government and you go to a session aimed at making decisions about foreign policy, you check your electronics at the door. They're frozen out because of the ability of foreign intelligence services to use them for spying. You have smart people with great experience sitting around the table with their papers in front of them talking and debating an issue and making decisions about it. This is the 1800s. That's what people did then. We can do better. There are now three decision theaters in China. We're having conversations with some folks in India right now. We've had an ongoing set of conversations with folks in United Arab Emirates, UAE. We're optimistic that there is a lot of demand among stakeholders for having a space where they can engage the cross-section between an idea community and an implementation community. It is in the best interest of our community that is working on human trafficking to use mechanisms like decision theater. The objective is, over time, we'll build up this comprehensive global network of decision theaters where we can share project information, share technical information, and expand the vision for decision theater.


The Makers of Wrigley's Spearman Chewing Gum invites you to enjoy life, life with Luigi, a comedy show created by Si Howard, directed by Mack Benhoff, and starring that celebrated actor, Mr. J. Carol Nash, with Alan Reed as Pascuali. Friends, the Makers of Wrigley's Spearman Chewing Gum are glad to bring you life with Luigi because they feel it's a friendly, good-natured show that offers you relaxation and enjoyment. And you know, Wrigley's Spearman Chewing Gum offers you relaxation and enjoyment, too. It's pleasant to chew on a smooth piece of Wrigley's Spearman for the year working, shopping, listening to your radio, or doing just about anything. Wrigley's Spearman Gum tastes good, it's refreshing, and the good easy chewing gives you comfort and satisfaction. So chew Wrigley's Spearman Gum often, every day. Millions enjoy it, and you will, too. Now, Wrigley's Spearman Chewing Gum brings you Luigi as he writes another letter describing his adventures in America to his mama-basco in Italy. Dear mama-mommy, there's one thing I'm crazy about, and that's the holidays in America. There's one noisy holiday here in Mamma Mia, it's the Fourth of July, which is Celebrate America's Independence from England. That's right, the Mamma Mia. England is once on America, but she's a no-cure-keep-up-of-the-payments. But right now is a double holiday, Easter and a ross is a birthday. Who want to know bigger secret, the Mamma Mia? I'm going to save up $40 since January, and this Sunday I'm going to make a big Easter dinner and invite all of my school friends, and a Pasquale and a ross. You see, this dinner is also going to be surprise party for Rasa, and don't ask me, Mamma Mia, how old is she? When I'm asking Pasquale, he says she's almost 30, but when I'm going to look around in the middle, I think she's almost 60, and I'm going to buy Rasa a beautiful birthday present to surprise her, and with the rest of the money I'm going to buy enough for food for everybody so they shoot a buster, but right now, Mamma Mia, I'm going to my night to school and invite all of my friends to my Easter dinner, so I'm going to hardly wait for them to tell them. All right, so don't worry about it. Quiet glass, I'll call the roll. Mr. Basco? I'm here. Mr. Howard? Yeah? Mr. Olsen? Mr. Schultz? Hippily-hop, hippily-hop, hippily-hop. Mr. Schultz, stop that. Oh, thank you, Miss Pauling. At my age, I'm getting too hippy to hop. I want smile, fellow boobers. Let's eat on Easter spirit. Well, friends, before I forget, I want everybody to know you are invited for my big Easter dinner, and this is Sunday. Oh, how nice. Oh, Luigi, that's nice, but won't it be too much trouble for you? After all, Luigi, you have no wife to cook. I'm going to worry, friends, I'm not going to cook myself. Luigi's going to dive into the pressure cooker and set himself for 30 minutes. Don't be so impulsive with that dinner, Luigi. Making a meal for a lot of people is no zinge. Well, then don't worry about me. I'm wonderful at cooking, Schultz. And I'm saved up for so much money. Nobody's got to eat for two days before the dinner. Well, thank you, Mr. Basko. At this time, however, I think we should begin the lesson. Class, today I'm going to review some of the more troublesome grammar rules. Mr. Harowitz, you may tell us the plural of calf. Calfs. In the plural, the F changes to B-E-S. Good. Mr. Basko, the plural of jacket. Jacket. Mr. Schultz, the word pants. Pants? Yes, is it singular or plural? Both, it's singular on top and plural on... You may tell him the answer. I will be happy to. The word pants is always plural. Then how about if we had trousers? That's always plural, too. Him and I can't buy a suit with one pair of pants in display. All right, Mr. Schultz. Mr. Olsen, that was very good. Now let us go on to verbs. Mr. Basko, you may name the two types of verbs. What is it? Active and passive. Mr. Harowitz, define them. With pleasure. An active verb shows action. A passive verb shows passion. Harowitz, where did you learn that? Yeah, and where can we get a hold of that verb? Please, now will somebody tell us the difference between an active verb and a passive verb? Mr. Schultz. All right. The active verb ain't passive, and the passive verb ain't active. I'm in no mood for jokes. I'll give you a zero for that answer. I'm in no mood for bargaining. I'll take it. Mr. Olsen, you tell him. To be sure. The active verb denotes the subject that's acting. The passive verb denotes the subject that's acted upon. Correct.  Would you give a sentence illustrating each type of verb? How'd I... Sentence it with the active verb. Come now and invite the Holy Classes to my Easter party. This is Sunday. The pleasure don't bring a nothing, because I'm not going to supply all the food. There's going to be plenty of wine, the potatoes, the milk, the pies. Pleasure come at 6 o'clock, a shopper, shopper. 6 o'clock, a shopper. Thank you. Is that one sentence, Mr. Basko? Find Charles Hancock on the bottom, and you've got the Declaration of Independence. Smile, Mr. Spalding. He really wants us for his Easter dinner. Can't you see? Well... Now, please come, Mr. Spalding, because besides the big Easter parties, he's also going to be the biggest surprise party for us. Well, I'd like to. Sunday, did you say? Here, please come, Mr. Spalding. I'm a server for $40 to make sure there's going to be enough food for everybody. Now, how could anybody refuse him, Mr. Spalding? He's like the Marshall player looking for countries. Well, sure. I'll be glad to come. Good. Hi, girl. Now, you fellas, pick your own. Mr. Schultz. I'm not going to buy turkey and lots of the crumbs that'll be... Crumbs are better. That's the sauce. Crumbs are better. Oh, wonderful, because last Thanksgiving, you know, the cranberry sauce was so delicious, the turkey ate it up before we did. I'd be happy, friends. We're going to have it a wonderful time. Mr. Basko, does Mr. Pascuali know you're making this surprise party for Rosa? Oh, no, no. Please, please, don't let nobody tell him. After school, I'm going to invite him and Rosa to the party. Luigi, how much money did you say he was going to spend on food? Well, I'm going to get $40 for Rosa's present and $30 for the food. Uh-uh. There's not going to be enough for sure. For six normal people, that's plenty. But with Rosa's appetite included, bring your own sandwiches, kiddie. Stop eating and pay attention. All right, Papa. Now, look, baby, I don't want you to invite anybody to your birthday party. It's a just for Luigi. You mean I can't come, Papa? Oh, stop.  Oh. And can you guess why Luigi's are going to be the only one invited to my daughter? Sure. Do what you did last year as a birthday cake when you ate up all the candles.  We have that black, shiny dress that makes you look as killer yet. Oh, Papa, can't...  What a nice and romantic party is it going to be, just the three of us. And after a while, I'm going to tip a toe out and go to the movies. Oh! What's the matter? What are you belly-acking about? Oh, wait! And Luigi's are coming. Go in the kitchen before you spoil everything. All right, Papa. What was the school today? Oh, that's pretty good. Hey, your heads are getting bigger. Huh? Where do you brain? It must have gained 10 or 12 pounds since you started pushing education inside. No, what am I saying? I'm coming to invite you to a big Easter dinner that I'm giving this Sunday. Huh? Luigi, that's a funny thing, but I was going to invite you to a party this Sunday. You? What? Who else are you going to invite to Pasquale? Just you. Pasquale, what are you talking about? No, you've got to come to my party. I'm invited to lots of people. I don't care. You've got to come to mine. No, Pasquale, the whole thing is crazy. Hey, you've got to come to my party. No, you must come to my party. No, wait a minute, Pasquale, because I'm already invited. All of my school friends are misspalling it too. And we're going to have a big Easter dinner all together. Big dinner with everybody. I want just the three of us. Yeah, but are you going to be there, Pasquale? Well, in fact, I'm saved for three months for this party, Pasquale, and I'm going to get $40 a cash. I don't care for you. $40. Yeah. Let me see the money. Yeah, sure, here. Let me hold it, man. That's all right for $40. Well, thanks, Luigi. This pays for last December's rent. No, no, no, Pasquale, you can't... No, no, Pasquale, I'm a promise to you. Everything I'm holding... Sorry, Luigi. I'm sorry in the landlords' union. We've got a very strict rule. The NTG. NTG, what's that? No trust for greenhorns. No, but Pasquale, how am I going to pay for my estate dinner? What am I going to tell all my friends? Tell them whatever you want to tell them. Tell them you're not a Democrat or a Republican.  Before we return to life with Luigi, here's a suggestion that'll make your daily activities more pleasant and enjoyable. Carry a package of delicious wriggly spear mint gum with you. Chew a stick from time to time. It's really good to get your teeth your teeth into a smooth piece of wriggly spearmint.  It makes whatever you're doing more enjoyable. So when you start out your day, tuck a package of wriggly spearmint chewing gum in your purse or pocket. Be set to enjoy a stick of wriggly spearmint any time and any place. Get a few packages of refreshing, delicious wriggly spearmint chewing gum. Now, let's turn to page two of Luigi Vasco's letter to his mother in Italy. Well, my mommy at Pasquale took away my $40 and I'm no going to make it the biggest dinner for my friends. I'm so mad at Pasquale. I'm going to tell him what is the foreign, and I'm going to feel terribly. First, I'm going to talk to him, maybe I'm going to tell him my friends and stop everything, but then I'm going to talk to him and have a better idea. I'm going to get all of the food and the credit. So I'm going to go to us, throw us a fruit of stuff first. Hello, I start, you mind if I'm going to get some of the fruit from you? Unaccredited. For you, Luigi, any time. Yes, have an apple. Oh, apple. And now I'm going to like it to make up of the order. Order? Oh, okay, what is it? Well, I'm going to like the 10-pound apples, 15-pound grapes, 8-pound pears, six dozen of bananas, and a 12-pound nuts. Hey, what are you doing, Luigi, making a 10-pound picture? I don't mind giving you credit on fruit if you're hungry, but when you start throwing parties for the zoo. Oh, I'm, I'm not making a party for the zoo, I'm making a bigger party for my friends. I'm just sorry, Luigi, for parties I've got no credit. After all, I'm running this fruit market for profits. You think bananas and oranges and apples grow on trees? All right, thank you, Astral. Don't mention it. Hello, Mr. Warner. How's the butcher business? Oh, pretty good, Basko. What can we do for you today? Well, Mr. Warner, I'm making a bigger Easter dinner tomorrow, and I'm going to get... Ah, I've got just the thing, Basko, a 20-pound turkey fit for a king. Isn't that nice? That's a beautiful... I'll go ahead and charge it. Oh, I'm sorry, Basko, that's against company rules. But if you're short on cash, I'll be glad to okay your check. That's no good. My check is a short on the cash, too. Oh, I'm sorry, Basko. I'm more sorry than you. Why does it no use?  I'm too ashamed. I think I'm going to sit down at the parking bench. Excuse me, mister. Huh? Do you mind if I sit down next to you? Be my guest. All right, thank you. Thank you. Mamma mia, what am I sure to do? Call off with the party.   But would you like a daisy friend to help you make up your mind? Excuse me, I'm... I'm a talker to myself. You ever talk it to yourself? Oh, brother, don't remind me. What's your trouble? Drink? Uh-huh, how do you know? I could tell. We're the same type, soft inside, and no willpower. Well, tell me about it. Well, it's not only drinks, but it's also food and a fruit. Huh? Yeah, and a birthday cake and a present and a non-nuts. What? Look, friend, maybe you'd better talk to yourself. No, please, please, help me. I'm always the savor for my money, for the party, for my friends, but then if somebody's to take it away, I'm not gonna feed them, and I'm ashamed to call them up and to tell them about it. Did you say they were your friends? Uh-huh. Then your problem is solved. What? Because a friend is your friend, true blue to the end, food or no food. I know, because I had a friend. My mother. She never fed me, never gave me no food, but still I was her friend. At the watch of you, you're your Mamma Mia. That's right. Mother, wherever you are, I want you to know we're still friends. I ain't changed at all. I'm still hungry. Go, friend, go, give you a party, invite your friends, say nothing, and they'll enjoy themselves with friendship.  Thanks, friend. Oh, look, maybe you want to come to my party, too? Are you kidding? You ain't got nothing to eat. What kind of a party is this? There's no food. I'm surprised, Shobh. Now, don't say anything. He feels terrible enough. She's coming out of the kitchen. All right, everybody, since this is the party, it's Luigi's idea. I propose a toast to the whole. May he find in America happiness, health, and wealth. Minus 20% for the government. Diamond click, Luigi. Thank you, frenzy. You are so wonderful. Mamma, Mamma, what a proposal to toast to. Luigi, I don't mind all this toasting, but ain't the champagne a little weak? Well, it's not the champagne, it's the salsa. What's the difference? You're sure salsa or champagne? Yeah, after all, what salsa is not champagne that's given blood? Yeah, it's funny. Yeah, it's a little funny. And it is. Why don't we all sing a song? Oh, yeah, that's a wonderful idea. All right, what song should we sing? How about Turkey in the Straw? Oh, right now I'll settle for a beanie and a bun. Please, Mr. Schultz, how about shrimp boats that are coming? Oh, I'm sorry, Mr. Basto. That's all right, Mrs. Puddinger. Even I wasn't thinking about that. Who's the Trud, the overalls, and the Mrs. a monthly soup? Rosa, today we teach a Luigi a bigger lesson. He's a friend that came for a feast, and they're going to have a fast. But pounding over there, you think Luigi got food someplace? Eh, this sound better investigator. Watch the rest around, Rosa. Stubborn little cabbage pus. Gives me nothing but a trouble and a headache. Since I am part of the impromptu, my life is just a one of big aspirin.  I better open up the door a little. Mr. Francis, isn't I used to pretend that we all are having a lot of fun? I'm not going to tell you something. I'm not going to make a confession. Never mind the confession. Bring on the food. After the trouble is showed, I'm not going to have enough food. Luigi, you're joking, eh? That Luigi is pulling our leg. The way I feel now, if he pulled my leg, my stomach would drop out. Oh, he's just suffering the good. Mr. Vasco, what happened to the $40 you had? Pascuali is a talker for the rent and money. Why, tell us. No, no, please, please. Mama, I don't want to talk about it. But Mr. Vasco, didn't you tell Mr. Pascuali that this party was to be a surprise birthday celebration for his daughter? What? Well, I know Miss Pudding. Well, he's hurt to me so much, I don't even want to tell him. Huh? Mama got no food or no birthday cake for Farrosha and no present. I could kill that Pascuali. What's he talking about? I could have killed myself.   Right now, if I was a twins, I'd have stopped talking to myself before good. What am I going to do? I've got to make it up to Luigi. I know. Farrosha. Get down. Put on your apron and get in the kitchen. Are we going to cook them a dinner that would sink in a Queen Mary? The Papa, why? Don't ask him no questions just to warm up at the oven. I've got to make a food for Luigi. He's going to have enough for a hundred years. Stop looking so depressed. Sure, so what if he don't eat? Who isn't so important? And besides, we're not too hungry. For me, sure. I'm too weak to answer. Oh, that's the most little you can do, so why don't we start party? Hey, say, Luigi, everybody, listen, I've got a great big idea. Instead of one big Easter party, we're going to have three or four little ones in a row. If only anyone's in a row, what do you mean? Well, we'll have like a round robin. In my house, we eat appetizer. I know what you mean, Horamit. That's a wonderful idea. Appetizer in your house, the entree in my house. Dessert in my house? In my house, my cabinet of soda. How am I going to thank you for such wonderful idea? Luigi, I'm the happiest man in the world I thought of it. Go ahead, eat, eat. Yeah, but that's the dishes. What do you call it? It's called a four spice, chopped liver. It's very tasty, Mr. Horowitz. What is your wife's recipe? Sorry, Miss Folding. That's an international secret. Rosario, put the meatballs. Well, I fixed these pies. It turned up the flame. They must be starved in Luigi's install by now. All right, Papa. And Rosa, don't eat anything. Oh! I bet if they saw these meatballs, they'd go crazy. Papa, what do you think happened to me? Mr. Schultz, this turkey is wonderful. Oh, they were superb. A gourmet delight. Very good, Schultz. Very good. Yeah, I made it so much, I think I'm going to bust it. So what's the happy explosion between friends? How's the spaghetti, Rosa? Almost a copter. Almost, Papa. Miss Lesany is going to give them a Easter dinner. They never go to forget it. Rosa, stop looking that way at the pizza. Rosa, listen. Right next door is a five starvin' of people waiting for all this food. And we owe Luigi a lot for the wrong we did to him. Besides, Rosa, why you keep looking at me so funny? I can't help it, Papa. I'm friends. I'm home. I don't know what to say.  I would have thanked them. So full of food. Oh, Miss Spaulding, you make it wonderful coffee. Well, I did the least. Mr. Olsen, this dessert tastes just heavenly. How did this boil? Olsen, what do you call it? It looks like a pan of cakes. In Sweden, we call it platter. Back home, many families eat it, especially on Thursdays with pea soup. Oh, with a pea soup? Hannah, this is sauce. I said that to the dishes. So what do you call that? There was lingonberries. In Sweden, we use it just like applesauce. Go on, Olsen. Keep on talking. I feel like I'm eating a dessert with a travel log. You know, friends? I'm so full now. I feel like I ate in the 1953s. Yeah, me too. If anybody mentioned food to me now, I think I would float away. Well, enough, friends.  And maybe just talk. Yeah, it's a good idea, Luigi. Let's go. Shorts, get up. Impossible. I think the automobile club will have to tow me to Luigi's store. Hi, is it just so nice to sit down here and rest? Oh, it's your fault. Oh, we enjoyed a feast for a king by Goldie. Yeah, this is one Easter I'll never forget. Dot food. No, please, don't mention food. It gives my stomach a headache. Come on in. Sitting around, everybody. A happy Easter. Look at what I got. The food. That's the money. You all died from starvation. Please, go away. Oh, oh, oh. Oh, gracias. Gladius spaghetti, meatballs, pizza. No, no, no, no, no, no, no, no, no, no, no, no, no, no. You know, we was all that went out, then hand in hand, we was eating in each other's houses. Yeah, we had the door-to-door feast. What? Oh, no. Oh, yeah.  Well, it's a serve of me right. I deserve everything. Well, I must tell you two things. I only think I'm a feel bad about the noises. I'm gonna get a rossa, but they're present if I'm out of my rossa I would have given you anything you wanted.  I can't be bothered with the money, huh? You're right Papa. Anything a rossa. Wonderful feast this Easter and after all even rosses have got a big but they're present Seven and a half pounds to be exact I Wasn't a hurry to have wonderful idea Mamma Mia. What is it called around Robin? And a mama Mia when you get this letter make yourself a little guest classic coffee Because I'm gonna have a summer cake and we're gonna have our own round robin together You love it a son Luigi basco a little emigrant Friends the makers of Wrigley's fair mint chewing gum Hope you enjoyed tonight's episode of life with Luigi and they want to remind you that chewing Wrigley's spearmint gum is an Inexpensive enjoyable way to sweeten your breath and help keep your mouth feeling fresh and clean You see Wrigley's spearmint gum is made to give you real long-lasting chewing enjoyment It's smooth and good to chew on the flavor is delicious and satisfying and at the same time It's a long-lasting aid to pleasant mouth freshness So chew a few sticks of Wrigley's spearmint every day as millions do see how good it makes your mouth feel and see how enjoyable that pleasant chewing is Get a few packages of Wrigley's spearmint chewing gum healthful refreshing delicious The makers of Wrigley's spearmint chewing gum invite you to be sure to listen next week of this time when Luigi basco writes another letter To his mama basco in Italy life with Luigi as a Psy Howard production Pat Burton is associate producer The script is written by Mack Benoff and Lou Derman and directed by mr. Benoff This is a CDS radio network


Hi everyone, thank you for joining me here. I hope I am well audible and you can see the slides clearly because Just let us know if there is any issue cool, so before starting the actual presentation, I'll quickly introduce myself. So my name is Gaurav Kapoor and Originally, I'm from India, but right now I live in Berlin. So I am actually a student I'm doing masters in IT management as well as I have a part-time job of a Drupal developer with this agency, VEC21 and Before moving to Berlin, I was a Drupal developer and I have been in the Drupal community for last Eight years. I have been a very active code contributor on Drupal.org. I am maintainer of various modules such as Antibot, Discus, RollwatchDog and many others. I've also been very active when it comes to participating in events This is my fourth Drupalcon I'm counting the one which was online as well and I keep on attending the local camps as well That's my username on Drupal.org and that's my website if you want to know more about me Okay, so before I actually start the presentation So why I'm talking about DXP because for good six to eight months my role was of a DXP consultant and I used to help our clients in implementing the solutions which would help them like using the business processes and getting the maximum returns out of their IT investment and So that's that's why I thought of having this talk around Drupal and DXP you must have already heard this phrase in various other presentation as well as Like it is kind of trending right now in the Drupal community And I also did like some research around it as well as worked as a consultant so I'm now going to present all my thoughts around it and Although it was originally a long presentation, but I'll try to like since we only have 20 minutes so I'll be quick and Maybe discuss a few things in the end post the session All right Okay, so before I get into the actual impacts of how Drupal and DXP would interact how DXP would change Drupal world Let's be on same page and see what our digital experience platform is So if you will Google this out, what is our DXP? You will mostly find all these four definitions and on the top you will see the one by Gartner So as again if you just read the definition it is bit complex But if you broke if you break it down into like Try to understand the actual meaning of the components then it becomes easier to understand What's the idea behind DXP so a digital experience platform is an integrated set of core technologies That support the composition management delivery and optimization of a contextualized digital experience so again like it can be confusing if you try to Consume it in one go, but if we break it down it says integrated set of core technologies and what these core technologies are So whatever an enterprise does let's say they have content and they're using CMS for that So CMS becomes one of the core technology. They might be doing marketing using one of the marketing automation tool so your the tool is another technologies and when we say DXP we have Integrated all of these in such a way so that maximum returns are being generated out of the system and That's what DXP is mostly about and it also says composition and management Which is once again picking the right set of core technologies, which will help you out in easing your Business process or building a much better application. So all those technologies should be like Manageable under the DXP and then it says delivery. So what's the like use of application if your users are not able to reach it so Ensuring that the the platform that you have developed is accessible to users also comes under it and then in the end It says contextualized digital experience so this is an important one and this is the main like the focus point which differentiates DXP from Like all the development we have been doing till now when we say contextualized so your platforms are much more personalized much more than like User-centric and try to understand your user. What kind of content do they want to access and Then the web like when I say platform it could be a website or it could be an app Then how it how it changes its behavior so that users feel that okay the application is listening to them So that's the pretty much the gist of DXP. It's not like we have not been doing Integrations or we have not been using multiple system. All those things have been happening, but major differentiation is The contextualized part and the focus is now on uplifting the actual digital experience of a user So if I take an example of Netflix so Netflix has a website and you can go there You can log in and you can start watching TV series But as soon as you have seen few of the TV shows the next time you will see the home page is slightly different You only see the content which their algorithm thinks you might be interested in so in a way They they took your data and then now they're using it to show you much more Relevant data when you access it again and similarly they have mobile app Which also functions in a similar way and if you have noticed if you enable email notification Then also the newsletter which you get has a content which is much more relevant to you like if we just look at like five ten years back all these Different systems weren't that well integrated You might be receiving a generic newsletter and the chances were you would not click on it because It is just a generic. It is what The marketing people at Netflix thought you might watch but now the newsletter has a content Based on your own data. So all this is happening And the main concept behind it you can say is the is the DXP and Why okay, so now coming to why again like having this talk because my main like aim is like Drupal community should also Think in this direction. We should like whenever designing our systems. We should Think about user experience and how it can be enhanced further because bar is already very high We all use Netflix. We all use services by Google and we are get kind of getting used to a Contextualized digital experience. So if your client or customer is Implementing something new it would be a good idea to design the system in such a way that user experience is being given a priority So that's the basic of DXP. Okay, so it's a it's a diagram Once again, if you Google it first image That's what pops up in a way if you see in the center once again focus is on again on seamless Digital experience, then we have various Business functions around it what else an enterprise might want to do and in the last outer circle You will see the various touch points that touch point is All the like places where your user interacts with the business So net so touch point of Netflix are a website app and the newsletters Cool, okay. So again very first like moment you start talking about DXP. That's the question This is always going to pop up this pops up whenever something new comes up Or be it a new technology or just a concept like this DXP So with DXP you have a good control of all touch points now You're not just not just like let's say we are all like in work on Drupal And we end up just focusing on the Drupal website and some other company might be developing an app for the same same business but if you think in a DXP way then And if you ensure proper integration, then you can control all the touch points In which a business interacts with it users, so I'll give a better example of controlling all touch points So I was working with a client and they are an insurance company based in Europe So they had a website which is mainly for showcasing the blogs and if user can go to that website and click on purchase insurance And once they have done that They can download the mobile app where they can pay the premiums and Manage their insurance policy. So to so right now just two touch points are integrated They have a website for marketing and for sales and then they have an app to manage the policies and They decided to have a smartwatch app which will count the number of steps a user takes in one day and then Based on that data the next time they will give you an appropriate discount in your insurance premium so just by integrating all this all the systems and It's a much more engaging platform now, which will eventually help the business in the longer run Okay, next is good connectivity between your IT marketing sales and customer care So again, different system each system doing what they are meant to do not well integrated then these problems can occur but If you integrate them in a right way, it is going to help the business. The next is aggregating all the data so Now since you have control of all the touch points you're collecting data from the web app as well as the mobile app and Then it can be used for personalization and various other purposes marketing automating marketing is much more easier in DXP and being future ready. Let's say in future, let's say we have a new device which everyone starts using and It can be like Maybe it's just like, you know, you're a smart speaker. You just Ask it something and then it shows you a data or maybe plays it on a speaker So with DXP, but when you design a system, which is already Developed by integrating various components. It is much more easier to integrate a new one compared to the monolithic designs which we used to have Okay So when I say DXP, you will mostly see all these components. There is always There's always a CMS and these are the like available choices in CMF you might have a web or a mobile application and There is mostly a customer data platform Okay, so it is important to understand since we already have a CMS where we are showcasing our content Why not use it for so what's the customer data here? So when I'm accessing a blog, that's I'm accessing a content. So that content is goes in your In Drupal system, but let's say I clicked on a particular link or I spend more time on a particular paragraph So all this is the user data or let's say if it's an e-commerce website and I added a product to a cart So this event is logged logged in a CDP So you should have a clear differentiation between what is content and what is data and For storing data, it is recommended to go with a dedicated system like CDP with segment being a popular one Because it would be too much of an overkill to do that in Drupal Okay, and since search is also like a very common functionality in most of the Systems we develop and you also might have a dedicated e-commerce system to manage the product information or any other like the Transaction data or something like that Okay, so where does Drupal fits in in this entire DXP ecosystem Good thing is that it is a very popular choice when selecting a CMS and especially when going with open DXP I'll talk about it in a while and Drupal integrates very easily with various popular marketing automation platform You will find for most of them you'll find a module already on Drupal.org So when you're designing or building your system, you don't have to spend a lot of effort in writing Integration you can rely on the modules which are already available if you are planning to go headless then Drupal as we all are aware has a quite good API system for quite some time now and It can play a good role there as well and since we are Trying to join a lot of system. There is going to be a lot of data flow So having a good migration framework is also a good advantage which Drupal has so you will have no trouble in Moving data to and even from Drupal Okay, so there are these are two very popular DXP suites that are available. One is by Acacia They have a Acacia CMS which is a modified Drupal plus it works well with site studio and They have a campaign studio for marketing They have a CDP as well as they have a cloud where you can host your application So you can pick it for your customer if they are Convinced with the with the Acacia's offering and then to build the DXP system You don't have to go any place else. You can simply launch various services already by Acacia and Then develop a system over it. Otherwise, other alternative is open DXP Where you can just go with the vanilla Drupal and use Motec for marketing automation and Apache you know me as a as your customer data Platform and this is especially useful like since we are in like EU zone and most of the Companies here prefer to own their data They don't want to keep their data on a third-party server or someplace else So open DXP is a good alternative in those cases Okay, now the Okay, almost there. Okay, so what changes for agencies and developer like overall what changes for us since we are either like part of agencies or business owner or Developers so agencies should start looking at the bigger picture most of the time I've seen we are we restrict ourselves to implementing the Drupal system, but if we think about how how can we solve a particular business is problem and and then because Almost all businesses want to have marketing as well as they want to collect user data Which can be useful for them in future. So agencies overall should can like Enhance their offerings and you must have already noticed most of the agencies are doing it Next thing is the architectural changes because like Now think about it like How user experience is going to be enhanced when some application is developed or let's say you start developing it today So at this moment only you have to think that how How like in future because as I told you we are already you getting used to a contextualized digital experience So even like it's when starting a new project That's when you should think about digital experience as well What changes for developer like be on top when it comes to integrating with third-party application not something new But then instead of trying to solve everything in Drupal, maybe leverage all the technology Which is already there So one good example is all of you must have seen views and most of the times we get a requirement that okay show all 10 latest nodes or maybe show nodes that are tagged with a particular term, but why not Why not collect user data and see what all nodes they access and then use it to maybe contextualize your view this that just one example might not be useful for all customers But you now you should be equipped with this like this is possible and it it is doable and it is a good thing to do because overall like we are in a sort of a DXP movement and Next developer should be on top when it comes to understanding the security and performance aspect With one system. It is easier to manage these but with the multiple ones There can be some like risk Like introduced just because of the integration So we have to take care of that and then extra focus on data privacy and possible violations This is I've noticed it is good in Europe But but in US or or even in location countries It is not at all a focus Because most of the time you must have noticed you sign up on a website and then you start getting emails from them So even if the customer requirement doesn't say that Like let's say they want to send newsletter without user permission, but as a developer you should be careful of these aspects So that's that's pretty much it it was a I want just wanted to keep this in the in the community that Now we have to think the DXP way might sound like a buzzword or might feel like not something new but a Little bit of difference and we are now We want to enhance the user X the experience a user has After using a Drupal website and we can leverage various other available technologies for that So thank you


Bernie Sanders is proving once again why he is the goat in all of leftist politics because tomorrow He will be going to support striking workers at Kellogg's He tweeted out Kellogg's workers made the company billions during a pandemic by working 12-hour shifts Some for more than 100 days in a row But Kellogg's is now choosing corporate greed over the workers they once called heroes on Friday I'm going to Michigan to stand with the workers and I've got a hand into Bernie Sanders that graphic is absolutely Priceless, it's it's perfect So, yeah Bernie Sanders doing this is really important Joe Biden to his credit has also spoken out against what Kellogg's is doing and that's that's something that matters But nothing is as powerful as actually going there and standing in solidarity with workers, you know Shoulder-to-shoulder with them. That's that's really important So let me tell you what Joe Biden said quote permanently replacing striking workers is an existential attack on the union and its members jobs and livelihoods I have long opposed permanent striker replacements and I strongly support legislation that would ban that practice Biden said on Friday in a statement referring to the protecting the right to organize pro-act such action undermines the critical role Collective bargaining plays in providing workers a voice and the opportunity to improve their lives while contributing fully to their employer's success Biden continued unions built the middle class of this country my unyielding support for unions include support for collective bargaining And I will aggressively defend both so like that's a great statement credit words do If Joe Biden was really serious about supporting unionization then he would go further than just calling for the pro-act to be passed He would actually fight the people in his own party who are standing in its way, but I don't want to get too much into that argument I do want to give him credit where it's due but Bernie Sanders gets all the credit for actually going there and Standing shoulder-to-shoulder with Kellogg's workers now if you haven't been following the story what Kellogg's is doing to its employees is Incredibly gross, but it's very predictable as Jake Johnson of common dreams explains last week Kellogg's confirmed that it plans to replace the cereal plant workers Still on strike in Michigan, Nebraska, Pennsylvania and Tennessee After a majority of the employees voted to reject the latest contract proposal Negotiated by company management and the bakery confectionery tobacco workers and grain millers international union the union has accused Kellogg companies management of threatening to send jobs to Mexico in retaliation for the strike and allegation the company denies The members have spoken the strike continues Anthony Shelton international president of the bctgm said in a statement following the contract vote The international union will continue to provide full support to our striking Kellogg's members. Yeah, very predictable So here's what we can do The number one thing that I would encourage you to do is not cross the picket line That means you boycott all Kellogg's products Until their workers get what they want now I did not know how many brands Kellogg's owns but I'm gonna put the graphic back up on the screen for those of you who missed it The other day when we talked about this they own pop tarts a go cheese It's nature grain morning star Kepler cookies and of course corn flakes frosted flakes all of that So do not purchase these products We have to send a message to these companies that what they do to their employees That's something that we pay attention to if they mistreat their workers Then we're gonna notice and we are going to make our voices heard with our walls Now generally I'm not against or I'm not in support of boycotts because under capitalism. There's no ethical consumption I mean it regardless of what company you purchase products from It's going to be made from either slave wages in a different country or by abused workers But one thing that we can do is be selective in who we buy from if there is a major labor dispute So in instances like this where you see Kellogg's workers striking That's one small thing that you can do avoid purchasing their products at least until this is resolved So yeah kudos to Bernie Sanders again for going there Um, you know, this is something that he has continued to do throughout his career He has continuously walked the walk and I wish that more politicians would Take cues from him because if we had more than just one senator who consistently stood with workers as they go on strike and protest Well, the country might be in a better place today


Llywodraeth, everybody. Welcome to the Championship Round of this year's Three Minute Thesis at Carnegie Mellon University. I'm Keith Webster, the Helen and Henry Posner junior dean of University Libraries, and your host this evening. We're, just in case I forgot my name, thrilled to be back for our ninth year hosting this event. It's actually the tenth anniversary, but there was a pandemic that caught one of our years, and we continue o fod yn hwnnw i ddysgol i'r gymryd ydyn ni'n rhoi bod ni'n rhan fyddiolion ddau i gyfryd i ei rai'r rhan d aparwyr yn y bwrw i ddwydiol. Mae'n ysgrifell yno nid i fod sydd chi'n mynd i chi ddweud i Gymru'r Auditoriw sydd yn ni yw yw'n mynd roedd y bydden nhw'n rhan o'r cyffredinol yn si confessol, simply wedi eu gwneud gan y Cmgol LlamНu Aelwn. Mae'r team mewn gwahanol yw ydy hi'n cael ei piadau ac e'n gwybod i'r Ymwy, ond ydych chi'n gwybod i'r gwybod i'r gwybod a rydyn nhw'n mynd i'r rhywbeth sydd ymddangos yn cael piadau'r gwybod. Rwy'n gwybod i'n gweithio'n gwybodaeth gyda'r erbyn i gymryd gymryd yn cael ei gwybod i'r piadau, ac rydyn ni nad yw'n gwybod i'r gwybod i'r rai ac mae oedd yn rhanol. A'n ychydig ddigon... Thank you computer scientists for being here. The three-minute thesis competition was developed at my former university, the University of Queensland in Australia, and has grown from what we developed in 2008 as an interesting local event into an international competition held in universities around the world. The premise of three-minute thesis is quite simple. Our speakers have three minutes to present a compelling aeration on their thesis and its significance. It's not an exercise in trivialising or dumbing down, but challenges students to consolidate their ideas and research discoveries so they can present them concisely to a non-specialist audience. In bringing the 3MT to Carnegie Mellon, I had no idea of the response, but over the nine years in which we've held the event, we've had over 588 participants from across the university, and we've had judges representing faculty and staff from colleges, schools, university libraries, members of university leadership, alumni and our wider community. 54 students participated in this year's preliminary rounds from all seven colleges, making this a truly campus-wide event. We have five of the colleges represented in tonight's finals. I'm grateful, as always, to those who are willing to help us by judging 3MT, and our finalist judges this year sitting in the front row are displayed on your screen, Mary Jo Diwley, vice-president and general counsel, Anne Malloy, trustee and member of the university libraries, Dean's Advocacy Council, Theresa Mayer, vice-president for research, Theresa Trumbetta, assistant vice-president for alumni and constituent engagement, and Marshal Ibert, university professor and dean of the School of Computer Science. The rules are straightforward. Speakers are limited to a maximum of three minutes. Competition rules require the disqualification of anyone who continues beyond their time. Speakers will view a countdown timer, and please, if you find that the timer goes, just stop talking. We don't want to disqualify anyone. They are allowed to use a single static PowerPoint slide, but no media props, singing, dancing, anything of that sort. Our judges will consider three broad criteria in arriving at their decision. Comprehension, engagement and communication. Once all of our speakers have completed their presentations, I will escort the judges to somewhere outside so they can deliberate. During that intermission, I'll come to that in a moment. So our judging panel will select three winners receiving awards as shown on the screen, in addition to the prizes they won in the preliminary rounds. In addition, the in-person audience will have an opportunity to vote for the People's Choice Award. You should already have a ballot paper, if not, we'll make sure you get one. We've gone for the low-tech hack-proof approach of single-paper voting. We are also happy to partner with the Alumni Association to award an Alumni Choice Award, and that prize will be awarded to the participant who receives the most votes from CMU alumni watching the livestream on the Alumni Association website. The winner of the Alumni Choice Award will be announced at the end of this evening's event, along with the other award winners. Before introducing our first presenter, I'd like to thank the many people who have made this event possible. As I've mentioned, our finalists have arrived from five heats, which together attracted 54 students. I'm grateful to all of the students from around the university who participated. Each heat had a panel of judges and I'm grateful to them and to the phenomenal work of my colleagues in the university libraries, especially Sonia Wellington, who has made tonight possible, and my colleagues Ryan Splendor, Sarah Young, Jimmy McKee, Shannon Riff, Sarah Bender, and Shannon Baldridge.


Live from Las Vegas, it's theCUBE covering Oracle Modern Customer Experience 2017, brought to you by Oracle. Hi, I'm Peter Burris, welcome back to our broadcast from Oracle Modern Customer Experience here at the Manila Bay in Las Vegas. We've had some great, great, great guests thus far, talking about the keynotes, talking about how marketing is evolving, and very importantly, talking about how customer experience is becoming a centerpiece of a lot of what businesses are trying to do with marketing playing a significant role, and with that in mind, we've got a great guest right now. Scott Creighton is the Vice President of Oracle Customer Experience Industry Solutions, welcome to theCUBE, Scott. Thank you, Peter, great to be here. So Scott, I'm going to pitch your heart first time out the door here. And that is, we're seeing a lot of companies go through digital transformation, everybody has their own definition of digital transformation, but there is always an element of how the channel is transforming. But we don't often talk about sales people and sales. Let's talk a little bit about how digital transformation is manifesting itself in sales organizations. Great, Peter, you're dead on, so most of the customers we're working with today are going through some form of digital transformation. And the primary reason for that is to really enhance the overall customer experience. And kind of as we talked about earlier, it started out as kind of a digital marketing transformation thing to get the right offers at the right time to the customers and engage with them in many different channels and devices. But what I think customers are learning, we're helping them with is you have to transform the whole company, and especially the sales organization. So the question is, how does that affect the sales organization? Well, the sales organization now has to be as fast, as easy to work with, and transform the processes and the way they interact with the customer through the different product offerings that are now digitized and pre-packaged. So the sales person now has to be much more of what I call a strategic advisor today, and to leverage the different promotions and things that are going on in marketing and be aware of those to be able to offer that same interaction with the customer. So it's a big change. So I used to describe marketing, an old style of marketing is what I called offer, respond, fulfill. We're marketing, we get together, figure out what the offers were, they put them out there, they see who responded, and then they turn to somebody to fulfill them. And in this digital world where we can get more information from the customer, and we can get greater visibility into their requirements, that we're moving to a need, match, engage model. Where we're listening to the customer and gathering what the needs are, and then matching them so that we can engage more effectively in partnership. The sales person still has a crucial role in that matching process, right? Yes, absolutely, and you're exactly right. So now when the sales rep gets that lead, that lead is a very rich lead today. You know what products they're looking at, you know what channels they've been involved in, they know what promotions they're looking for. So the customer doesn't want to start the conversation with what do you need, tell me about your business. Well they want to start it with, I've already been evaluating different offers from different companies, you know that now, and what you basically start the conversation with. I saw you looking at this really cool widget we just offered you. Let me tell you how companies like you in your industry have leveraged and benefited from that. So the conversation is very, very different, and then what price point, what promotions, and match that to the customer, and then now we have a much more rich conversation with that customer experience. But we're not going to have sales people to become themselves data analysts. No. Presumably the software and the solutions are going to have to present different options. Absolutely. How are the solutions going to, what types of technologies, new ways of doing things will be necessary so that the sales person can be presented with the right set of options so they can match with the customer? Exactly, so we've announced some new innovations here. One is around adaptive intelligence. So now rather than the sales rep having to think in their mind and really understand different price points and products and the configurations, as they're talking to the customer or they see that original lead come in and they start that conversation, adaptive intelligence is going to be able to give them, here's what the best offer is. Here's a recommended step. Here's recommended customers that are like theirs that they could benefit from this product. So the sales rep is way more effective now as a trusted advisor versus being an administrator and trying to mix and match and look at all the internal systems to figure out what to offer them. So based on what that customer has been looking at and customers like them, what's the next best offer? What are additional add-ons and packages that get served up to the sales rep in the conversation with the customer in the process flow to have a much more effective sales effort with that customer? So it sounds like the sales person is actually part of the process of configuring the solution and not just hand-holding and walking that customer from expert to expert to expert where the sales person is really almost a passive participant but just making the introduction. Is that right? Yeah, exactly. So they're in the process. They look like a trusted advisor and on top of that, they don't have to keep all this stuff in their head or look at spreadsheets or product catalogs and stuff. The system is serving up the best products available for that customer based on what their needs are. On top of that now, we've also introduced some significant mobile enhancements with virtual assistant and those types of things that the customer, that the sales rep now can say, what's the latest promotion? And it'll come back and serve up the latest promotion rather than going through sending emails and phone calls and calling different people trying to figure out what it is in process. So when they're having that conversation with the customer through the latest mobile technologies of virtual assistants and leveraging voice recognition, the world for the sales reps completely changed now. And as you're interacting with the customer, the best products, virtual assistant, all these different type of technologies are coming together all on a mobile device so we can sit out on an iPad like this and have a very robust conversation but real time meeting your needs in this great customer experience that we're having with the latest products, with the right price. And the best part about all that is, is when you go to hit the order button, now we've got the perfect order for the customer as opposed to a lot of times they're somewhat disappointed, it wasn't quite right, the pricing wasn't right and now we have a perfect order, the customer gets a perfect delivery of the right product and they're very satisfied. So in an era in which everybody's concerned about automation taking away jobs and a lot of folks and commentators saying that, oh yeah, this is, digital's going to replace salespeople. Your suggestion of salespeople are going to get more valuable and be made more effective by digital, you're going to augment the sales person's ability to serve the customer, you're not going to replace it. Have I got that right? No, I actually believe that what every salesperson wants to be is a trusted advisor and unfortunately in today's world, it's very manual in effort, right? There's a lot of data entry, they're looking at sales forecasts but everything's on spreadsheets still in terms of pricing and product catalog. All that becomes automated now, it allows me to be more effective with the customer and rather taking quotes two days, three days a week, I'm quoting real time because the system's serving up the best products at the best price, now I can be a trusted advisor. I believe every sales rep wants to be a trusted advisor and now this frees them up to do that while the system's serving up the next best step in the sales cycle, the next recommended product, the recommended price, the bundling, we're automating the quoting and the discount approval processes, those things usually take days, weeks, some cases months on very complex orders, today we're doing that real time in front of the customer. So I can be more effective, I can meet more customers faster and I can be a true trusted advisor. So give me your view, five years from now, actually let's make it easier, two years from now, three years, let's say three years from now. How is a sales person going to be spending their time differently as a consequence of the support that these enabling technologies can provide? Sure, so real quick, how do they spend their time today, right? The way they spend their time today is typically on an iPad or a laptop, logging in, sifting through leads, taking a look at the lead information, cold calling customers, trying to determine whether it's a qualified lead or not and walking through a very manual sales opportunity process. Meanwhile, they're going to a different system or spreadsheets to put the quote together and all those systems are usually separate. Let's envision those all on the same platform today such as Oracle Sales Cloud where we have quoting systems, we have the sales processes, we have the analytic tools for sales managers to see better forecasting, now we have adaptive intelligence, we're using virtual assistants, so literally those processes we just described could be on a smart device such as the iPhone, right? And I can do all that speaking through the phone saying I'm with Peter, he's very interested in widget number three, we have a special promotion for that, what's the best price for him? How fast can I get it to him? Okay, produce the quote, approve the quote, submit the quote, now it's in order and we just did that in three minutes or less. So it used to be, for example, now talking about a sales manager, the sales manager used to talk about their A-list salespeople who were the ones that were willing to go into the system, willing to take a look at the leads, good at discerning which ones were good or bad, good at having that first cold call and turning it into something of value. Now, we're not so much talking about A versus B salespeople, if the system is in fact handling a lot of that, making that more of a level playing field, the A versus B salesperson is, are you able to help solve the customer's problem faster by using all this content? I got that right? Because now we can have 100 people serving up through adaptive intelligence, the right product, the next recommended step in the sales stage, what's the recommended collateral and things we need to get to the customer? Everyone gets that same technology, so we're all operating evenly there. Now it's, what is your skills in being a trusted advisor, building that relationship? What's the long-term relationship? And spending time there, knowing everything else is going to be available to you and it's a long-term relationship that you're going to be able to build, so you're separating sales reps not based on how do they do the, do they know the workarounds within your company to get something done, which is a big problem because now you need to be a 10 or 15 year veteran and then the new people have a hard time because they don't know the workarounds and you have to get a quote approved or get a contract on. This is all available now on the platform, real-time, adaptive intelligence through mobile technology, virtual assistant and everyone has access to that technology, everyone's trained on that technology and now it's, your A-people are strategic advisors. So as we think out over the course of the next couple of years and the evolution of some of these digital technologies, the emerging role of the sales person or how the sales person's going to do things differently, tie it back to the relationship between sales and marketing. We're here at the modern customer experience show. What is it that the marketing folks are going to bring back to the sales people to get them excited about some of these changes because it's not just marketing, it's got to be the whole engagement team working together. Yeah, you're exactly right. So what we're getting from marketing now on the Oracle CX platform is very intelligent, very rich leads now. They're scored, they're ranked, they're very targeted and now as a sales rep when I get that lean, think of the days of old, we've all been there, you'd get an email and maybe a phone number. Today I'm getting a full digital footprint. Where is that customer in them? What have they looked at? What have other customers like them based on their geography, based on their industry would be a propensity to buy what? So when I get from today from marketing, the digital footprint of where have they been, where they've been looking at and what they've been looking at but I'm also going to get recommended product offers right then and there. So I can start the conversation saying, Peter, I saw you were on the website, you were looking at this product, guess what? We've got a promotion for it. Do you have any questions about it? Yes, yes, no, here's a couple really cool things. By the way, we have our promotion today. If we add this to it, would that satisfy your needs? Can we go ahead and place this order for you? But it takes a village to be successful with some of these complex products. So how is Oracle, or is Oracle actually also then putting a particular individual within a community that's buying some things in a B2B setting, for example? Is Oracle also helping to pinpoint that person's role within the broader community, within the buying company? Is that something that we're starting to see and bought in? Absolutely, absolutely. So we're using a lot of different capabilities within digital marketing to look at the LinkedIn profiles, to take a look at the social, to look at the different devices that they're on. So I know where, what company's in, what our relationship is with that company. LinkedIn's a new integration that we've announced here. So I can use social capabilities to understand who the buyer is. What is his relationship within the company? Where have we sold in other parts of the company? And all that information. Who they were. Who they were, exactly. And then how do I pull that community together to be able to really narrow in on this one deal and sell this deal? Because you talked about the 15-year-old vet who now knows their way inside my company, but it used to be also that that 15-year-old vet was so valued because they knew their way around inside the other company. And now technology's helping us identify how to navigate the complex buying environment a little bit more. You're exactly right. I could be a brand new sales rep. And then now when I get this digital footprint, I'm also getting the hierarchy of the company. Who this person is within that hierarchy and where have we sold within that company and who those people are. So now I've already know what that company relationship is and I may have never even walked in the halls of that company before. Right, so now I can have a very intelligent interaction. It says, Peter, I saw you looking at his product. Guess what? Your business unit in Japan and so and so in Japan has already bought that product. He's given us a five out of five star rating. Did you know that? No, I didn't know that. Okay, great, here's his name. Let me introduce you to someone else within your company. And your company. Exactly, and that's how it works. Scott Creighton, great conversations. Scott Creighton VP of Oracle Customer Experience Industry Solutions. Thank you very much for joining us in theCUBE today and we'll be back momentarily with more great interviews from the Oracle Modern Customer Experience Show here at the Mandalay Bay in Las Vegas.