Howdy Moz fans, howdy Whiteboard Friday fans. I am super excited to chat with you today about how to take something that we all have. You might smell it, you might smell it. It is content that is burning money in your pocket, content that you actually invested in that is collecting dust, content that no longer drives results, no longer does anything for your business, but you wish, you wish it could bring some type of life for your business, some type of joy to your business, some type of ROI for your business. And in today's Whiteboard Friday, that's exactly what we're gonna be diving into. We're gonna be talking about how that content that is just burning money, just sitting on your site, not collecting any revenue, not driving any sales, driving no links, driving no results for your business can be brought back to life. That's right, we're going to go to town on that old content, give it new life, bring it back and ultimately give you the ability to unlock new levels of growth for content that you thought was dead. Let's jump into it. So we're all there. We have all had content that we've invested in. We've all heard a guru speak on stage at a conference and say, content is king, write more content, create more content. And we've listened, we've developed tons of content as business owners, as marketers, as CMOs, we've invested in these assets, but the ROI of some of them has started to deprecate. It's started to go down. At one point it was up into the right and everything looked beautiful, but now it's starting to tank. It is starting to tank. It's no longer driving results. The traffic is no longer there. It's no longer on page one of the surf. You are starting to see that content that at one point was a cash cow, is no longer driving the results that you and your business wants. How can you bring these pieces back to life? We're gonna talk about it. In addition, you might have had a few pieces that were a one hit wonder. When they hit the internet, when they went live, the internet went wild. The leads were flowing. The revenue was flowing. The links were flowing. Everything was flowing in the right direction, but time went on. And those pieces that were at one point, a hit that resonated with people, that people embraced, that people shared, that people talked about, those pieces are no longer generating any buzz for you. They're no longer generating any results for you. We're gonna talk about how to bring those one hit wonders back to life. And finally, there might be a piece that you, your team, your organization created early on that really communicated some of the key messages that you want your audience to hear. Some of the key stories, some of the key ideas, some of the key concepts that truly understand and communicate the value that you bring to the market, the pain points that your customers are having. And these key messages are messages that you want to get back out there. It's a key message that at one point, resonated so closely with your audience that you feel like your team may have lost the way and have lost sight of the key message that you wanted to articulate. How do you bring all of these pieces back to life? Things that are currently just getting z's. People are sleeping on them, not reading them, not engaging with them. It's essentially money just being burned because you invested time or energy in them. How do you bring them back to life? That's what we're gonna talk about. We're gonna talk about how you can do that with text content, with video content, and with audio content. So these are the three primary types of content that you can repurpose, that you can repackage on the internet. Text content falls into the category of things like blog posts, of white papers, of e-books, resources that you created that, again, were very valuable at the time that they went live, but maybe got crickets, maybe were a one hit wonder, or maybe they were ranking number one, and now they're starting to take. How do you bring those pieces back to life? There's a few things that you can do with text content that will let you win. Similarly, with video content, one of my favorite formats is video content because it's so versatile. That's exactly what you're looking at now, kind of meta, but you're looking at a video asset. These video assets can be used still today, a webinar that you may have created, a actual just talking head video where you set up a camera and you talked into the screen. All of these types of assets can be repurposed, they can be remixed, and they can be reshared on your various channels. We're gonna talk about that. Audio content is the exact same thing. There is less versatility with audio content, but audio content is powerful, but it's oftentimes misunderstood that these podcasts that you might have created two years ago, three years ago, can be repackaged even today. So let's start with text-based content. Text-based content is one of the fundamentals of the internet. When you are thinking about text-based content, let's say you have a blog post.  No. You need to take that old blog post that you created two years ago and then start to share it on social. And you do that with social media posts.  You're gonna amplify it. You're gonna share it on those channels. Then we have things like carousels.  But tell it in a way that the user, the audience, the people who are on these channels might actually give value from. What do I mean by that? So let's say, for example, you have a blog post that are five simple things that every SEO needs to know to succeed. Every single one of those slides in a carousel could represent one of those five ideas. So as someone scrolls and they start to swipe their thumb as they go from one carousel screen to the next, they're reading a summarized version of that blog post that you created. And when you start to share those on social and use hashtags that are relevant to your ICP, it gives you the ability to now take an old asset that was burning hole in your pocket, not generating results, but give it the ability to reach new people, to reach an audience that might not have been online at the same time when you first published that piece, but also have a personal connection to more interactive content and they want to engage via a carousel. You can use tools like Canva to be able to do this and it is an amazing tool that I strongly recommend that you check out. Email content, all those old blog posts, a lot of brands make the mistake of pressing publish on these pieces and then they just call it a day. They don't go anywhere. You have people who are currently on your site probably downloading things, signing up for things. Use your email sequences to reshare these old blog posts that you created that are so important to you because by doing that, you're able to connect with people who are meeting you and interacting with you for the very first time and you can bring that old content, especially if it's a one hit wonder and bring it back to life for your audience to love, care about and see again. Now, another type of asset is video content. If you have blog posts, if you have ebooks, if you have content that you've developed from the text lens, why don't you take that same text and turn it into a script? Turn it into a script that you can read on camera. Turn it into a script that is worth reading, worth talking about and if you are personally not like in the whole idea of wanting to be in camera and that kind of wears you out, then instead, maybe you do a faceless video where it's just your audio with animations in the background.  What do you think the second most popular search engine in the world is? It's YouTube. YouTube is going to give you the ability to now take those blog posts that you created that you hoped would rank in Google and now rank in the second most popular search engine in the world and it just so happens that Google owns YouTube. So you can win on both sites. That is the play. Now that's text content. When you get that video asset created, if you create it and you develop it, now you're into a trifecta of situation because you can now take that video content that you developed and you can turn it into a whole bunch of new content as well. What do I mean? So that video content asset that you just created, a new video, new script that you just recorded, it's amazing. Take the audio file, extract it out of the video and start to upload that thing to Apple Podcasts, upload it to Spotify, upload it to all of the various podcasting platforms and let it sing. Let it reach new audiences. Optimize that for search on the podcast platform and let more people hear the audio that was in your video on these different channels. Now, you now have two different assets. You have a podcast episode, you have that and you have the video. Take these assets and embed them into blog posts that you have produced. That same blog post that you wrote a few years ago, update the dates, add new info and now embed either the YouTube video that you created or the podcast audio that you created directly into that piece. And now you have a more interactive experience for the user and the reader who is consuming that content, right? Then once you've done that, you should be looking at pages on your site that are already ranking high. If you have pieces of content that are ranking well that are generating organic traffic, take these video assets, take these podcasts, embed them in these pieces so those pieces get additional reach, get additional eyeballs and it ultimately will influence your ranking in the Spotify, in the Apples and in YouTube itself. Now, if you've got video content and you are starting from ground zero with video, let's say you did not embrace the idea of going from text to video, you just happen to have video content because over the years, again, prior to it being set on fire with just like no results, you were investing in YouTube. Let's say you were investing in webinars.  Take those video assets that you've created and run this exact same playbook, folks. Run the exact same playbook. Take those old webinars, turn them into podcasts, start embedding them into blog posts or write long form content based off of the material within that video. Take that, an export of the transcript from the video that you just created or that you created years ago and start to transcribe it. Rewrite all of that into content in a way that is human friendly, people would love, people would adore and get them to consume it. Then, the next thing you wanna do is start chopping up that video. You wanna look for key moments within the video that you developed years ago or basically right off of that text, you wanna take certain clips from that and start to repackage and repurpose them. Identify a few key moments where you're saying something special, saying something impactful and important and then clip it and then start sharing that on social and the whole cycle begins again. Now, another type of content that comes out of this that we talked about was podcasts. Audio content. Take clips of those parts of your video and start to chop them up into audiograms. An audiogram is essentially a visual that shows the voice wave. So again, if you're not somebody who likes to be on camera, it's a great alternative. And start distributing those on social. Share them on all of your platforms, share them out, hashtag, let people consume them, engage. Also, turn those podcasts into long form texts and then again embed them into your blog posts. Folks, this is the playbook. You need to apply to these pieces of content that you invested so much time and energy into. And if you can run through these sequences and bring them back to life, update them, improve them and start to repurpose them, you will be able to see new ROI, new revenue, new results from content that you created decades ago. And when you start to see this, you're ultimately going to start to see an increase in the amount of people talking about your brand. You're gonna see an increase in the amount of people interested in buying your solution, your product, your service, whatever it may be. And from this, by having a content engine that doesn't let content just collect dust and get on fire, you're also gonna have the ability to increase your BA. Your brand authority in the market is going to have the ability to start to rise. That is the ultimate goal. You want to increase your brand authority because if you can do that, then you're ultimately going to have net new leads, net new opportunities and you're gonna set yourself up for long term success, which is the game that all of us should be playing. And when you do that, you're gonna essentially set yourself up as a rocket ship.  You are no longer going to be trying to grab scraps and you will no longer be in the rat race of always trying to figure out what content you should create next. Because the content that you should be optimizing, the content that you should be producing has already probably been created. The next step is simple. Go back, do an audit, identify your one hit wonders, identify the depreciating ROI assets that you invested in before, identify the key messages that you want to reiterate to your audience and once you have those, start to run them through this engine and give your content new life. I'm Ross Simmons. Thank you so much for checking on my Whiteboard Friday. I hope you enjoyed it and I will see you on the internet.


everybody forced here hoping 2022 NT football hobby four box case number 66 pick your team style names and teams here we go Andrew A. Bills and Patriots Anwar has the Texans Bradley R. Steelers Brian B. Giants and Jets Chad P. Chargers Edward P. Cowboys Eric B. Colts Guan Siu with the Bucks Harper has Washington James S. Ravens Jeffrey H. the Seahawks and Eagles Joel B. Cardinals John D. Vikings Luis S. Rams Matthew S. Falcons Nathaniel with the Titans Noah F. has the Bengals the Jaguars and the Saints Philip N. Bears Lyons Raiders Philip D. Packers Sean M. Niners Sean D. with the Broncos Sebastian Browns Stephen L. Chiefs Todd C. Panthers and Ty has the Dolphins okay let's do this hey guys get your break spots for tomorrow 10 a.m. start time off in the annex with Kyle there's an NT PYT there as well as some pristine PYT breaks and a random mixer for now we start filling those up quick in the morning we can maybe list some other ones too so it'll be a fun time I'm gonna be watching that watching soccer and I'm gonna have soccer on on two TVs Kyle on my phone I gotta try I gotta you know sign I gotta finally sign up for my insurance that we got you know like a month and a half ago two months ago probably insurance I got over a year ago I think I logged in one time I have not used my health insurance as we got it man I haven't yet it's bad I need to I called in there to do my thing and I couldn't get through because they have my birth date wrong dude we're still here like she's like you need to like she's like you need to do this okay yeah she like I was like you are right it's very true she wins hell me for like months I'm like all right Blake where do you have one it's the shop people yeah yeah we're already in one you want my spot yeah you want to take my spot yeah so I'll go to the dentist at some point you got dandy gray ricky to 99 for the Niners we're using thick sleeves I'll start seeing this stuff for you got Josh Allen out of 49 for the bills cold stool jersey rookies Alec Pierce and Jelani Woods 39 or 49 it's already full it's already full Blake it's literally just people that work within these walls basically rookie dual jersey to 99 is john michi the third so it's not very expansive colossal jersey to 49 dolphins might get sicky the loomster what what see I'm saying stand things that are kind of borderline quad she's out of control quad patch ropheus burger bettis hindsward at Antoine Randall L yes Blake part of the 06 Super Bowl team right there yeah 12 teams I don't even know who's in it I get my email and I haven't ever seen anything yet so who knows if it's even gonna happen yeah I won't be too terribly upset if it doesn't rookie auto giants to 99 is micah mcfadden no we don't know we would hold you got bills auto to 99 is Gabriel Davis it was first dibs on people that literally currently work in the shop and said yes verse 12 made it I didn't ever said yes I never said yes they just put us in because we played last year yeah we were we were lumped in yeah skymore to 99 rookie jersey auto booklet chiefs there you go chiefs and Texans John meet you the third rookie material signature is 64 of 99 all right let's see some monsters going forward we need some juice here we need some juice maybe I'll just um switch it to Blake owns a team and I can just dip and I'll never know they're like oh of course you're doing horrible in fantasy I'm like yeah it's Blake actually and if it's really great I'll be like they'll be like oh you're doing great I'm like I sure am yeah what do you say I just know whatever quarterback I draft is gonna get hurt I mean yeah I'll draft receivers are running back so well they'll never have a quarterback ever well stink dude rookie to 99 Kenneth Walker the third Seahawks Daniel Jones Giants out of 49 dual patch cowboys to 25 is Dak and CD dual jersey rookie for the commanders you've got to 99 Johan Dotson ideally I like to get Lamar and maybe like another decent quarterback too patch card three colors four of ten terrace marshal junior colossal player worn rams nine of ten dual relic is Matt Stafford and Cooper cup Stafford Jersey number it's a pretty cool logo down there too for the Cooper cup rookie Otto Steelers to Marvin Lille 35 20 of 99 is autograph Lance Briggs for the Bears got Texans Damian Pierce to 99 rookie first edition signatures booklet great patch there congrats Texans killing it actually with the Amici and Pierce now and rookie with those signatures Bailey Zappi 2999 Patriots Rogers what are you talking about dude yeah see everybody was saying that about Saquon Barker that you're like I'm not taking Saquon he's just gonna get injured yeah killed it yeah everyone's injury prone until they're not it's the freaking NFL man everybody gets hurt you would draft Lane I wouldn't draft Lane unless we're doing a card buying competition yeah card selling competition or be a bot competition rickett of 99 is Tolbert for the Cowboys dude seriously flyer it's ridiculous it's ridiculous who drafts a defense before the last rounds I guess second to last redraft the defense kickers your last alone just just craziness people in our legal draft like two defense before they get like a second receiver I'm telling you man tibetal rickett 25 of the giants especially since there's a lot of people that don't take it super seriously or first timers or just do it because it's like a camaraderie thing they got like a they got two defense in a kicker before they got like a third running back or something outrageous triple patch here we've got Jamal Williams Austin Eckler and Derek Henry nice star on the Henry 9 of 10 I believe that'll be random at the end let's see the Chargers is Chad P the Lions is Phillip N and the Titans is Nathaniel M random at the end on that one LLC first overall pick could be Sam or Kyle brutal brutal working jersey to 49 is Khalil Shakir Bill Bills patch card to 99 well Victor's in the trash list now I guess no patch card to 99 is Tannehill for the Titans and one of one dual rookie shield laundry tag Garrett Wilson Breeze Hall Brian B oh my goodness last spot mojo with the Jets as well that's disgusting dual shield laundry tag Garrett Wilson Breeze Hall love it love it last spot mojo that just makes it even better that is freaking awesome and Drake London Falcons field pass rookie auto 9 of 10 this box is sizzlin grads Atlanta saints on the auto now is Jeremy Shaki to 99 Texans are cooking for real man Damian Pierce rookie material signatures one of five Jesus dude black parallel one of five that'll go in a mag and a breeze hall rookie patch and ball auto to 49 for the Jets on the NFL gear that was something else right there dude Jets had a hell of a box that's ridiculous good god dude on one with the Texans has hit a rookie patch out of some form and in each box to Damian Pierce and a match good lord man yeah Kyle you are a Jets fan I guess he's like Dalvin okay you've got to 99 Brian burns Panthers god far to 25 Packers whoa Sam's in Chad what's up Sam dude Sam and Cortes Kyle this is this is unreal right now yeah I'm I'm very suspicious jersey card Rams the 99 Cooper cup funk LLC Funkadelic man is in chat now wait there's a tech talk of Sam on on uh about something dual jersey to 99 Devin Duvernay talking about Pope Xvi dual jersey Ravens on the Duvernay sake one jersey card Giants to 49 dual jersey is Chiefs and Niners here Kelsey Kittle to 99 I imagine that's a random at the end yeah Kyle let me know let me know what it is Sean M has the Niners Chiefs of Stephen L that's a random at the end as well Jersey auto out of 99 Bill Sturman Thomas yeah now we got to know now Blake let everybody know a way to go Blake Jersey auto to 99 a rich Ganon Raiders oh man how he got him good then oh dude that happens though that happens that happens that's when you're being you got Emmett Smith I don't know 49 for the Cowboys dude Nonapia dude Kyle so I'm talking about Nonapia making the damn tomato sauce and stuff for the bread dude you have to watch that if you all if y'all are on tiktok and you don't know Nonapia you gotta find out dude the best Italian cook in there is apparently Tariq Wolin a rookie crossover patch auto to 25 for the Seahawks nice hit Seattle didn't bag that too all right we do have two uh relics to random here Trevor that's how it all started with that Trevor Lawrence we did forever yell out Trevor on one voice crack dude it happens man dude I uh there was I forget there was some there was some time that happened to me and it was freaking hilarious I gotta watch awesome dude I gotta watch that now everybody go I'm gonna go watch that at home later and leave it on so it just keeps playing so the views go up the algorithm gets going and going I'm gonna comment like 45 times and everybody's gonna see it where's the miss baby talk chief and chief Snyder's you got uh Kelsey and Kittle the old jersey and lion's chargers Titans Williams Echler and Henry triple relic good luck on these everybody are that to those teams oh we'll roll the dice we'll do the random randoms eight times four and four again whoever's up top will get the cards it's for the tight ends here one two three four five six seven and eight Niners and then the uh triple running backs here one two three four five six seven and eight lions lions link and the nonapia comment comments good god Kyle Kyle you know what's funny is my phone is right next to me so obviously I'm talking about nonapia when I open think when I open take that later that's what's the first thing it's gonna oh show up that's what happened in big time recently yeah every time I open it's always food it's literally always food there's nothing else ever shows up I'm always talking about food I was like oh this guy talked about uh grilled cheese sandwiches or something it's like oh make it as $75 grilled cheese or something like that you know I mean relics of Saquon we got Devin DuVernay Cooper cup Khalil Shakir Tana Hill that's RPA book of Damian Pierce for the Texans you have that nice Stafford and Cup there Tarris Marshall Jr Johan Dotson Dak and CD rookie jumbo primado booklet Skymore chiefs we had Ralfa's burger Bettis Ward Ward and Randall L Gisicki Pierce and Jelani Woods and a John Michi dude I want dude yeah Kyle saw that one too autos of Emmett Smith Rich Ganon for the Raiders Thurman Thomas Damian Pierce the five we're gonna get that one bagged Breeze Hall a Jeremy Shockey Lance Briggs DeMarvin Leal John Michi III a Gabriel Davis and Micah McFadden crossover RPA silver Tariq Walden Seahawks gold 10 or not gold I guess it is oil but uh the gold ink rookie out of the 10 field pass is rake London there you go Falcons dual rookie laundry tag shields Garrett Wilson Breeze Hall congrats to the Jets that's such a monster and a zappy to 99 rookie material signatures for the Pats thank you all very much 67 is up next


Hey sports fans we're here in Columbus Circle to see if people can tell the difference between Kentucky Derby horses and ad agencies with all their kooky names. So this is how it's going to work we are going to give you an ad agency or Kentucky Derby horse if it's an ad agency say ad agency if it's Kentucky Derby horse say Derby horse. You got it? I do. Alright we're gonna put 30 seconds on the clock if you get 10 right you win a big prize. Alright so away we go. Long duty. Derby. Incorrect. Encompass. Agency. Correct. Hey Dad. Agency. Correct. Good magic. Derby. Correct. Justify. Agency. Incorrect. The hardy boys. Agency. Correct. Wave maker. Agency. Correct. Mendelssohn. Agency. Incorrect. Sapient razorfish. Agency. Audible. Agency. Incorrect. Wild tangent. Agency. Correct. Vino Rossio. Last one. Derby. Correct. He's got enough right let's give him a prize. It's a signed celebrity copy of ad week and it is signed by Rob from sales. Thank you buddy. Where ever he is. Congratulations and thank you for playing. Thank you very much. And away we go. Noble Indy. Kentucky Derby horse. Correct. Juniper Park. Wait what was the other option? Ad agency. Ad agency. Beanstalk. Ad agency. Correct. Hofburg. Derby horse. Correct. Grizzard. Derby horse. Incorrect. Verdeba. Ad agency. Correct. Spark foundry. Derby horse. Incorrect. Copernicus. Ad agency. Correct. Combatin. Ad agency. Incorrect. Deep blue. Derby horse. Incorrect. Carmichael Lynch. Derby horse. Incorrect. Grand Union. Oh derby horse. Incorrect. Redrop Billy. Derby horse. Correct. Debra. Ad agency. Correct. We're out of time but you did not get enough right to win. I am sorry but thank you for playing Kentucky Derby horse or ad agency. 30 seconds on a clock and away we go. Boom. Ad agency. Correct. Hofburg. Ad agency. Incorrect. Spicy H. Horse. Incorrect. Honor. Horse. Incorrect. Bison assassin. Horse. Incorrect. Bravazo. Ad agency. Incorrect. Blue Skyfall. Horse. Incorrect. Micro star. Ad agency. Correct. Madhouse. Horse. Incorrect. We're storing hope. Horse. Correct. Mutasic Hufford. Ad agency. Correct. Mendelsohn. Horse. Correct. Scouts honor. Horse. Incorrect. Hayday. It's a horse. Incorrect. Beastalk. Ad agency. Correct. Did she get enough? Yes she would surprise. Let's see what she's got. We have a signed celebrity cover and it's signed by Robin Sales. Congratulations. Thank you for playing. Cool. Well sports fans as you saw it's not easy to distinguish between a Kentucky Derby horse and an ad agency. For the Ad Week Sports Minute I'm James of Fleming.


Ring in the new year with amazing savings from Appalachian Wireless. Get the Galaxy S7 for just $49.99 when you sign a renew a two-year service agreement. Better service, bigger savings. That's today's Appalachian Wireless. While the Floyd County Fiscal Court has been trying to wrestle through their current fiscal worries with a reduction in cold severance money, there is an even greater worry on the horizon and it is the future of the Thunder Ridge race track and what becomes of the entity and its $2.3 million in bond principle that is still tied to the county in the event of a default. It's a question that leaves county officials speechless. It's a great question because it's something that Keith has been worrying ourselves to death about and making phone calls and trying to delve through the complexities of this. And it definitely was not ever set up in a way that protected the taxpayers of this county. I don't think it was, but we're going to do everything in our power to keep trying to protect them. There will be action required of us obviously if they stop making the payments. The Floyd County Public Properties Corporation issued the bond, so we have to deal with it. How do we deal with it? Only time will tell. But virtually some portion of every day of mine and bins life is committed to this issue. Judge Executive Ben Hale says that the deal to tie the county to the bond payment without ever requiring any reduction in principle was flawed from the beginning. I cannot understand how the counties would ever get in a position where they basically finance and set up a private business and the counties would be at risk of taking all the responsibilities. I've never heard of that as an economic development project. I mean it's just crazy. The fiscal court was hoping to relieve the pressure of the bond payment by sale of Thunder Ridge's racing license to Keeneland. However, now it seems that deal is unlikely. Keeneland has now made it clear that it's their intention to go back to the horse racing commission to seek this 9th license which has effectively been becoming known as the Phantom license because it didn't exist. Regardless, they intend to try to get a 9th license and avoid having to deal with that equation racing. If they get that 9th license approved by the horse racing commission then they'll never have to deal with that equation racing. In which case then we are concerned kicks in about whether or not they'll continue to do business because as we look at it outside of looking in it doesn't look like they do a lot of business. I wonder how long they'll continue to make payments. The county is investigating every contingency in the event that ARI defaults on the bond payment. The next scheduled bond payment is not due until May of this year. For now, reporting from Floyd County for EKB News, I'm Jackson Ladder.


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Anyway, Elijah long time no see It's a Boris. It's been a while, but I've been stuck in the stock. What do you mean? I've been stuck just back-to-back exams classroom like lecturing I've been doing a lot of like presentations recently like that was kind of weird for a little bit. Um Presentations. Yeah Presentations stuff like that and it's hard because like you're already like studying for like exams every week And then you get like presentations and then you have to go to like do these quizzes on top of that and you have to do like Like service hours and volunteer hours. It's it's a lot. You have to volunteer hours for my program. Yeah Oh my god It's just been a lot. It's it's like I'm so mentally fatigued.  I've definitely like The exams have been less frequent because I was having like two a week Now I'm only having like one a week. So I've been kind of Like trying to reel it back especially since I've had so much family like visit recently Boris has done this. I think a couple weeks ago I had my mother-in-law come and then my brother and sister-in-law came and now my cousin surprised me this week Oh, jeez But it's like it's crazy because I can't even spend time with them because they're with my wife right now But I'm here in school. I'm actually like in a study space right now studying while my My cousin's out with my wife and they're just going to the spot and stuff like that. That's how it is, man Yeah, it's it's it's tough.   I have an exam coming up My cousin is here. Like she just surprised me. I didn't expect this.  I know how to study for micro. I already know what to expect on the test I know how to study efficiently for it because I've had like what like 15 exams at this point So I was counting. Yeah, who's who's counting? Yeah, but yeah, I took the weekend for myself and for my cousin and family and it was nice It was nice to just take a step back and you know, even now I should be studying but you know, I was like I haven't seen Boris in a while. I miss him. I was talking to him. I miss you too. So here we are again Yeah Yeah, I'll make sure I send you the 75 cents this video is going to produce as far as adsense goes Oh, yeah, I'll need it for Yeah, there you go Where are you at right now, boston? No, you're in new jersey jersey. Yeah. Okay.  Yeah, yeah, just text me if you're here, man. I'll like I'll just drop whatever I'm doing. We'll just hang out I don't think I've ever been to jersey and I can't really think of any reason to go besides Elijah It's there's not really much to do here. It's like very rural, especially the university. I'm at Um, I feel like there's more to do on the other campus, but yeah over here. There's not really anything to do I feel like it'd be more fun to go to Yeah, for sure. Like if I'm going east coast, I'll go like Philly, Boston, New York City I haven't really thought of going to jersey There's nothing to do here. Not really But you know, that's what me and my family love. It's it's suburbany. It's it's rural Uh, there's not much to do. Yeah But anyway, so you got a scholarship I did I'm more dispersed it to me. Um, it was called the champions endowed scholarship. So what is it champions endowed? Yeah, I didn't specifically apply to the scholarship. I applied to Like a general scholarship through my school And then they basically send my application to a bunch of different scholarships um And then yes, so they a bunch of committees like uh from these different scholarships reviewed my application And that's the one I got. Um, yeah, you can type in Rutgers There it is curious as to what this thing is. I've never heard of it It was quite a lot. I I was talking to the lady who Inform me that oh like you got a scholarship. Um, and I forgot I even applied to the scholarship. Oh, yeah But she was saying like, oh, yeah, like it was like one of the highest awards And I think I ended up getting around Close to four thousand dollars from it. Whoa It was it was pretty big Let's see where Oh, this guy based on financial need and advocate academic merit Yeah, and there's like a bunch of different ones that you get a um So it's like a general application you fill out and they send it out to these specific ones Like I don't have to apply to each specific scholarship Oh, it's like a general application for all these scholarships. Yeah And there's so many of them There's a lot. Yeah, and there's like pa specific ones, but I can apply to those until I'm in my second year because they need to see my grades from These past semesters. Yeah, there it is pa students who will be in their second or third years I'm sure that fall 2022 is not accurate anymore No, I got a date the details on criteria. So yeah, I wish we had stuff like this. We never did anything like this Or maybe you had it or like they just didn't make you aware because my program never made us aware of any of these Scholarships. Oh, who told you about this? Oh, I just I was just looking Oh, damn, you're so resourceful because I like I never knew about any of this stuff I had a couple second years that I was close to before coming into school And they kind of told me like, oh, yeah, you should have applied to these So I did and I got a pretty hefty amount. So I was really happy with that Dude, that's pretty awesome. I mean like in the grand scheme of things It's kind of a drop in the bucket, but like while you're a student for grand That's a lot. That's a lot of that's a lot of money. That's Right for like three months. Yep. Exactly. And it'll help because like Three grand like even like coming out of school like that's a lot of money because I don't know What is that like a week or two working as a p8? That's cool If you're traveling, it's like a week if you're not traveling. It's like Like a paycheck like yeah by week we paycheck But yeah, it was something on what you do It was a great scholarship and I you know try to find other ways of Of cutting costs like Um waving my health insurance and just apply to basically Medicare because I'm a student and I would be able to Be eligible for that. So true That's another thing is like Medicare or Medicaid I I don't know. I know it's under the medic Care umbrella, but it's like state specific to New Jersey. There's a different like umbrella term for it, but Um, basically it's like Medicare for New Jersey residents I mean, that's nice. These are all ways that people don't think to save money Especially like adult students who are not on their parents insurance plan anymore, right? Yeah, you can get Medicare or Medicaid. I'm not sure which one Um, I would imagine Medicaid because you're just like a healthy young low-income person I wonder if you could even like draw unemployment or something I don't know about that one. I've been looked into that But I know I'm saving a lot because my school's health insurance was close to like three grand for the year Wow, so that's like another three hand that I'm saving that too So that's another okay. So let's say you apply for some scholarships You get like a $4,000 reward like Elijah And you get Medicare, which I mean everybody should be eligible for Uh, that's seven grand. You just saved that year That's a lot. That's a lot of much. That's a lot Grand in a case school is like six big years, but that's still like a good chunk of it I mean, it's What if it's like let's say it's 100k. That's seven percent seven percent. It's pretty damn good. That's like About what the s&p goes up every year. Mm-hmm. It's like what inflation goes up in like two days nowadays I am guilty of using some of that money towards my anniversary gift for my wife. So That's a loud. That's like uh, that's a lot Oh, that's cool. Yeah, I've been like pretty frugal Just because I've been living like the student life for a while now So I'm just used to it and mean my wife even talked about it after school's done Like we want to still like somewhat be somewhat frugal I always joke whether that she's going to be like the cushy resident in med school, but We still want to like be somewhat frugal You say that now Yeah You say that now. I don't know I don't know. I feel like everything goes back and forth.  Like it's whatever. It's fine We'll see what happens kind of regret buying some things but it also happens No, so it's pretty cool that like I wonder if a lot of programs have these scholarships that they may or may not tell you about Maybe something you can ask like the dean or your professors about or just kind of google You know just googling googling is your best friend. Just scholarships type in your pa program or the or like the school For me. Yeah, I go to records, but it's under the umbrella of record. So it's records and then Rectors like health or something like that So, yeah, like this falls under like the yeah the shp. Yeah school of health professions So there's records university and the school of health professions, which is a school under like a different college and directors which Like embodies like the pa program the ot program stuff like that Yeah, so I mean even if your professors don't know Um, one you could probably just in person go to the financial aid office. Maybe somebody there would know Um, and whether or not they do you could just google it and then figure out how to apply I mean if like if so few people know about these things that means probably not a lot of people are applying for them Which increases your chances You know what a good chunk of my classmates did I think at least half of my class which is like 25 Half of 50. So like around 25 students. I think applied to it, but only like three or four of us Ended up getting the scholarship. So it is still kind of competitive a little. I'm sure it is Um Student service.  Maybe you do volunteer hours or write an essay Yeah, uh, that kind of thing some of them. Maybe you just kind of get I just use my personal statement from test book There you go. Oh, I probably shouldn't say that but whatever. Yeah, I use my personal statement from test book It was a great story. I thought they liked it. It literally is man. I mean whatever there's nothing wrong with reusing it But yeah, this is cool. So that's definitely an option. Did they tell you guys at all about a heck I don't even know what that is. What is that? Forget what it stands for Um, we have this So it might be just a new york state thing. I'm not certain But new york state schools I'm sure there's other things that are comparable throughout other states, but new york state schools and there's I don't know How many at least 10 pa programs in new york state?  I don't know it doesn't say what the acronym is but basically it's uh, it's like government grants Intended to train training health professionals. So like doctors dentists pa's To take care of like lower income kind of folks And so if any of your rotations happen to be in those kinds of areas They will pay for one you get like a 500 bucks or a thousand bucks or something Uh, and they will pay for like housing and travel and stuff like that Did you say rotations or like rotations? Oh rotation. Yeah, so this is another second year thing Oh, that's so cool Although it maybe it says it's a two-year thing. So maybe they start doing it during the first year too Yeah, because I mean it was like a pilot program when I did it And like when I presented it nobody was interested And so it wasn't competitive at all.  I think it was like maybe a thousand bucks Uh, which is nothing to sneeze at but the main thing is they gave you a big budget for travel So like, for instance, if you do rotations, that's like three hours away from campus, you know, you have to find somewhere to live They'll pay for that Oh, really? That was nice I wonder if this applies to programs that like aren't In new york city. Yeah, like put it from like close enough like in jersey, but I do rotations in new york city New york state, you mean our state sorry. I don't know You can certainly ask it says new york state a heck system. So I don't know I don't see why not Oh, there's the acronym. It's on the top left Uh Very top left very top left of the screen. Oh jesus health education center system ny s area new york state Area health education center system. Okay, sure So much like acronyms. It doesn't flow that well together, but it makes sense. Yeah, I don't even think it makes sense But either way, yeah, they'll like they'll train you like On the needs that rural and and urban populations have for health care and then they'll basically pay for Travel for your rotations and whatnot, which is cool And this kind of like builds on like what we've kind of talked about this before where there's like also programs You can do after you graduate like as a postgraduate. We talked about the nhsc Um, and now we have like this option, uh, at least for schools in new york state where you can essentially Rotations are seen as you working for free. But if they're gonna pay for your travel and like give you like a thousand dollars typed in That's amazing. Like then you're not technically working for free.  Yeah, exactly. I don't know like you could frame it that way that you're like working for free uh, or it's like you're Actually technically you're paying to work because you're paying tuition That's true. Yeah, but it's like I don't know how I'd frame it. I wouldn't say you're working for free. I would say You're working You're getting experience without any of the risk And working under somebody else's license That that that's true, you know, because like right now like i'm practicing medicine, right?  That's my license. I'm screen As a student you're kind of doing the same thing, but it's under somebody else's license Right, you're pretty separate. Yeah, which is a tremendously good thing for you to do because you're like It's just good You know, you can actually do things you can practice without the repercussions because you're gonna like run it by your preceptor Uh, yeah, I wouldn't call it working for free But it's like Yeah, I mean there's so many opportunities for you like you guys to just Find ways to pay for school or help like trip off some of them out It is big and you know what I like boris said I don't know maybe my specific class A lot of us apply to the scholarship But there's some programs in some schools where no one applies to these scholarships at all. Yeah, my cousin is um A financial aid advisor over at cast state long beach in california. She would tell me like yeah None of the nurses would apply to the nursing scholarships and it's there's basically no competition at all for it Yeah, free money and nobody's taking advantage of That's uh, that's a lot like what the aaheke thing was like we got the presentation and as soon as they said two hours of extra coursework Everyone just like checked out They're just like no, I'm not doing this But then I don't know I just like on a whim decided to apply and like only five of us applied and five of us got it So we all got we did that. Yeah. Yeah, I did it. Oh Yeah, so I knew about it was kind of disorganized because it was brand new So I knew that there was going to be a small stipend which ended up being I think like 1200 bucks You know something Um, what I didn't know is that there was a travel budget So like there was places that I went that were well over an hour away from my home So I ended up paying for an airbnb and I didn't know that they would cover it Oh, wow So then the very last one that I did that was like four hours away.  That's so much Right That's so nice. Yeah I mean, I can't like speak to what it is now. I don't know if it's still like that. I would imagine it is But yeah, like you already have your apartment in whatever city your school's in And then you need other housing that's like further away. So you're gonna be you know paying for that It's kind of nice to have that paid for So you didn't do partitions like near school, huh? You did it kind of far Like half of them were right in Syracuse were right around the school um A few more were within like maybe one or two hours kind of like cities that are close by and then there was one That was like four hours away Okay, yeah Would you say that's common for like yeah, no, okay, so Just for future reference for me because I'm also looking into rotations or no I'm wondering like do I need a car?  Please stay here like this nurse said that you can stay with her Like this doctor said that he has a spare room that kind of situation a lot of times they have connections Oh, thank goodness How am I gonna pay for my apartment and pay for an Airbnb or what slash hotel loans Student loans got it. Yeah, I guess like I don't know. I've never had or I had student loans in undergrad I never had them for PA school and I guess they give you quite a bit Oh like in loans to yeah, actually travel for like living expenses and and whatnot. Yeah That's weird because I'm I'm over here talking about being so frugal in my first year and all my loans are going to be literally my rotation Yeah Yep So the way I know that is this house. I just talked to a couple of medical students who are going to rent it Hopefully soon And they were talking about how they're going to use their student loans to pay it And they were like they give us so much money for student loans like we can afford it Yeah, you can actually pull up so much from student loans. It's kind of it's kind of dangerous I mean for an md like a doctor students. I guess they're probably pretty liberal They're just like hey, you're going to be making a lot here as as much as you want Yeah, then if you fail out like you're totally screwed.  That does happen. People do fail out. They literally do. Okay. So that's something people don't think about is like Let's say medical school or pa school or dental school You pull out all these loans a lot of people don't think about the you know, pretty remote possibility But in every class there's at least that one guy or that one girl that doesn't make it So now what do you do you pulled out a hundred k in loans? And now you don't have that hundred to three hundred thousand dollar salary to pay them What do you do now? You can't bankrupt them their student loans So you're like so screwed So either you got to try to get back in or like just find a different path Look like yeah, literally that's one thing that people do not consider Like so that's okay.  So That's one thing that bothers me a little bit is so I'm part of like the pre pa community because obviously this is our business But I see all the time in these pre pa groups someone posts like I got in I'm gonna be a pa You probably will be a pa But what if you're not? What if you don't make it? Yeah, what if you don't make it? There is somebody in every class that doesn't make it That either fails out within the first semester and the second semester keeps getting recycled and keeps trying and trying doesn't pass their pants like Yeah, you probably will But I don't know. Just just be careful So we actually didn't have someone Uh, we don't kick out anyone or dismiss them as fast in our program. I think I think what happens is Like you're given some sort of grace Which is in the form of like deceleration. So you would just get decelerated to the next class So yeah, basically you take like a leave of absence and then start again with the next year We've had people do that, but sometimes they don't make it Sorry, oh, I've called Um, yeah, no, we have that and somebody in my class. I think was decelerated for like the third time And I'm not still not certain if they actually made it through or not So Yeah, I mean third time a third time That's three years. Yeah.  Yeah, and it was It it's crazy, but like I mean that it does happen people do fail out and I think the most important part is if you're in that population and it's not that big of a population There's not that much info on what to do. Yeah I think the best thing to do is just really just find yourself again Right, like what's your why if you if this is really what you want to do Right, it's it's honestly just getting past didactic. That's how I feel I don't know. I haven't reached clinicals yet, but I feel like just When you get over the hump of didactic, I feel like rotations. Yeah, it's also a beast, but it's really did to what you want to do and I think that It's hard for Especially for me and some of my classmates like to see past that didactic and I think that's why some of us aren't doing as well Because we don't see the clinical relevance. Like it's not interesting to us. We're learning about microbiome biochem again basically and it's Yeah, but feeling it's It's it's rough I I wouldn't even know how to advise someone on like what's the next step besides just taking a step back and You know like reevaluating life and study habits You know and like using it as a drive to push you even harder next year Yeah I think it would be so situation specific If somebody was you know asking for our advice for that But yeah, the main thing I think I agree with Elijah is like, why did you why did this happen? You know, is this really not for you?  Maybe I'd say hardest working Yeah, and most motivated Oh, yeah, you definitely have to put in work You can't just well there are some students. I can just read things and Are just not really gifted but yeah, we had some of those um But yeah, I think like smartest smartest like highest IQ was like your physicists. You're like chemical engineers Like rocket scientists like that kind of stuff I think medical people are very very motivated and hard-working some are like super brilliant But mostly we're just like super hard-working. Yeah, and just like we don't quit um Which all that goes to say like if you are doing it if you failed for whatever reason out of PA school or med school for some reason like the evaluation wouldn't be why Like what's wrong with me? Am I not smart enough? It's why didn't I try hard enough or why? Where my study habits not good enough Like, you know, what can I fix or why is this is just not what I really want. So I wasn't motivated You know, you got to figure that out and then there's like also like extenuating circumstances because my class made it wasn't only Uh adapting to PA school because that was like our first like hell month Uh, but she also got like sick with COVID and yeah, it's just a combination of things that caused her to like essentially Struggle in the first month. So she Had to decelerate but now she knows like what to expect next year and she like I guess knows try not to get sick But I mean, how do you how do you stop that? Like you don't but you just push through and I don't know like What happens if you're practicing and you get sick? Do you see going? I mean, it's tough, but maybe take a day off or cure in there, but like I don't know. I'm just You just do it like just sit in the back of the classroom. So no one else gets sick I end up yeah, wear a mask and Take your vitamin D and your zinc and your vitamin C and drink your orange juice and you'll be fine Probably not medical advice But yeah Yeah, that's a tough one a tough one that people don't talk about is like what happens if you fail your pants Or if you fail out of your program every program Like almost no programs have a complete zero attrition rate There's usually people getting recycled or failing out at least one or two here and there You know, so yeah something to think about Yeah, I mean it is a touchy subject, but Hopefully people who like are in that situation reach out to the right advisors and Like I like connect with others who have also been in the same situation, but I've actually like thrive Yeah, you know and at the end of the day if you got decelerated once or twice But make it in the end like who cares your job isn't gonna ask you like Oh, you ever decelerate? Yeah, like they'll never ask you that. Yeah, that's not really something that they think about They're just like are you certified? Do we like you? Yep. Yeah, like uh something i'm going to talk about on a future video But I actually got really close to failing out of the program during second year During clinical year. Oh god, we're really. Oh, yeah, because like Didactic it doesn't end at didactic Because during clinical year like one there's rotation. So it's like you're evaluated on your performance and your performance might not be good Uh, that's certain rotations Two there might be like Elijah said extenuating circumstances Something might be going on in your personal life or you get sick or whatever and like screws up your whole rotation You know a core rotation. You got to have that Um and three you could fail a uh end of rotation exam Because they have those after every single rotation and they're really hard You know, so I've definitely seen like some of my classmates They failed one and then they got really close to another one and like if they failed another one Then you're recycled all the way back Or they do some sort of remediation. I don't know but like it's certainly possible to fail in clinical year too Well, I didn't even I knew as a possibility. I just feel like it happens more didactic or no It does. Yeah, usually more people are weeded out and didactic, but it's certainly possible in clinical Okay, very very possible Well, that's scary boys. I didn't know you're in that situation speaking from personal experience. Yep I had to do an extra rotation I was this close and you know not making it Do you mind me asking which rotation it was pediatrics? Oh I'm not gonna do all there to either I don't know. I mean like one at zero experience with pediatrics in my Like free pa experience. I have zero experience with kids like now my my sister as a kid So I got some experience Yeah, being an uncle and just also just like You know working with kids now and urgent care like I've got way more experience But like I had no experience with children whatsoever in any way shape or form So I was going into this thing like what are these things like I don't know how to interact with this thing And like I don't know it was just so bizarre because I've never worked with kids in any way shape or form There was no kids in my family. I'm the youngest in my family and I was 30 at this time So it's like I literally did not know anything to do with kids Didn't know how to talk to them. Didn't know how to inject, you know Vaccines into them. Didn't know how to treat them. I just didn't know anything about kids So I was already starting on like a foot back um I just completely smashed the e o r because there's not really all that much to learn for the pediatrics e o r But like practically yeah, yeah practically it was rough Yeah, it was like I remember my first interactions in the ed when I was a tech It was really like oh, it was so different But I mean having a fund I was able to like, you know, kind of adjust back But it's it's so different. It's like, yeah, you really can't talk to them like adults like No, you can't no you cannot and It's just a lot of different things. Yeah, it's so different. Okay, so I can see why I can see why that can be a part of the parents That too. Oh my gosh because you're treating the parents. You're not treating the kid essentially you're treating the parents They're the they're your historian. They're the ones that it's just a very complicated dynamic And then also children are terrifying because they're okay until they're not Yes, like adults they'll be like, oh, I had bronchitis a year ago And now I this is starting to feel like bronchitis and I know it's getting bad and I want to nip it in the bud A kid is just going to be running around until they just can't breathe and then they're Yo, yeah So kids are terrifying and then there's the whole getting used to the migs per cake. They're like Weight-based dosing as opposed to just regular dosing for adults. Yeah, like it's kids are scary Until you're more used to them Oh my gosh. Yeah, I think I think in class today we have an ethics class where we talked about like how I think Like a nursery provider like administered like the wrong dose dosage. Yeah, because it's like you said like it's weight-based It's so easy to do because they'll let you prescribe it.   Like they're not providers So they'll be like, oh, well the provider said Take this dose.  Are you doing do the math? It's terrifying.  It was crazy. There's always a medical mistake Oh, yeah, tabby.  There there's so many horror stories out there. Mm-hmm I mean Say what you will about the u.s. Healthcare system because we We always say like we treat the lawyers. We don't treat the patient So like there's a less than 1% chance of this happening But I still have to like do the testing and or the treatment to make sure that it doesn't because if I miss it then I'm screwed You and that treatment ends up hurting the patient, you know access antibiotics xx steroids, whatever Like that there's that but at the same time that kind of thinking makes you way more careful than you otherwise would be Oh, yeah, you know Like I had a guy come in with testicular pain. He was currently asymptomatic I did the exam. He wasn't tender. There was nothing going on, you know, abnormal in the exam However, he's like it comes and goes it's been coming and going for two months. Sometimes it lasts before like an hour It's spontaneous. I can't tell him that he doesn't have torsion and torsion can be You know at least testicle threatening slash possibly life threatening, right? Um, so even though he was feeling totally normal exam was normal I still said you need an ultrasound pronto.   You're hemodynamically stable. You're not having trouble breathing Let's just treat you with antibiotics and have you closely follow up Whereas before when I was brand new. Oh pneumonia hospital everybody. I don't care if you're 25 Everyone's coming to the hospital. Everyone's. Oh, yeah. Yeah, when I when I don't know everyone goes um so it's like You start being way more careful and when you have more experience you're kind of more selectively careful Yeah, I mean, I feel like that one's anonymous with so many things, right? Like practicing as a PA being a past student where you like go hard and studying the fruit and then dial it back Yeah, you'd rather go to 100% Yeah, just comes with experience you're in Yeah, yeah, it's just how practice is in your first few years I don't know how I got on that time. How did we get on that tangent? I don't know That's how that's how our conversations usually go. We just kind of We feed off each other's energy Yeah, true True and we have four minutes left in this recording. So we should do One last topic unless you want to just do like a pants review Yeah, yeah, let's do a pants review


People say you can't make money in music and it's true It's a highly competitive industry and there's a massive gap between the haves and the have nots but Don't you get that twisted because there's a lot of money being made by a lot of people in the music industry And I've worked with quite a few music millionaires and built a few successful music companies myself So in all that understand that there's one thing that these people who are very successful of making money in music Focus on and that's leverage and all they do Strategically is ask themselves five questions that help them gain massive strategic leverage. So today, we're gonna go over those five questions Let's get it So number one what is their business model now when I say what is their business model? This can pertain to a partner a company you're getting with anybody that you're trying to work with or build with they ask What is their business model? So let's take a record label at hand. What is the business model of a major record label? It's not hey I want to take this artist cultivate this artist build them out right and then turn that into revenue It's not that by itself people think that but when you think about a record labels business model at large It's hey, I need to take a high volume of artist right and in that high volume of artists Some of them are going to be successful. I'm playing a numbers game That's why I'm signing so many people and then as some of them show themselves to be more promising I will invest in them right to try to accelerate that but I want to be as strict with my resources as possible So that's a record label right there playing the numbers game just like a venture capitalist investor With that being said that has to alter how you think the best artist right who understand that who say What is their business model when I've seen them work and have success with labels? They understood that that's their position right and that means when I get signed Right that I am not just sitting and waiting for them to give me something Right, I know that I'm signed but I still have to create a spark to get their attention to make somebody turn around Where then they can say yo, we need to accelerate this whatever this is going on because they're just playing a numbers game They play they're playing the safety game. They don't want to invest in something even though they signed you I know it sounds crazy They don't want to invest in something that isn't going to be successful and they're always Trying to lower their risk. That's their business model thing through that this same thing applies To every single situation and you have to always be able to analyze it and number one is so important I'm gonna give context with a few more examples music and non music another music example is got a friend Manages an artist from ground up. They built and they were able to get a great deal 300k for seven or eight months just seven or eight months and the people that they did a deal with They don't own anything don't own the masters none of that stuff They only get money from the music that's made within that deal They're not taking any of the prior music right there only get money from the music that is being made in that deal And they're only getting it from streaming. That's where the money's coming from now great deal amazing deal Congratulations, however now when you have to continue to do business with these people you have to understand your position so here's a small example of The friend not understanding that for a second But of course he analyzed it and realized what it really is because the people were actually straight forward with them Which is rare check this out He wanted to build for his artist in countries that were not the key countries that the people he were doing He was doing deals with right, which was the US they wanted to focus on the US His whole idea was hey if I go target some of these other international countries which working with us He found that they were getting really really great results All right, if I could target these people I can build audiences for cheap and with those cheap audiences We can monetize through these live shows and all these other things right that's kind of the idea behind it The people that were listening to them right the people who he did deal with they're like that's great All right, you should do that, but you're not going to do that with the money that we're investing Why because our investment doesn't pertain to what you can make off of live shows or any of those strategies We don't care about any of that stuff because we don't make money off of that Right so you can't take the money that we're investing in you and apply it towards that great strategy put your own money up put your Tell you the artist to put his money up, but y'all We only care about these streaming things and our strategy is built particularly around America because the money in America Is higher than other streaming platforms right so when you understand that right it's all about your positioning What's the business model of the people you're dealing with some deals can be can have a slightly different Business model than their general business model because in any other situation They would have loved to have Masters and things like that, but it was negotiated. So what's the business model of this particular agreement? What so and what do they care about because of it? You always have to keep that in mind because that is your leverage Understand when you know your position and what benefits them and where they're instead of slide You can leverage that situation far better for yourself, right? And here's another example outside of music before we move on to number two I know somebody who works in Amazon. They they're pretty high up make a lot of money into the six figures at Amazon They have these content creators under them right and they've been merging with Amazon because it started with the company outside of Amazon and in this situation Amazon is a Operationally efficient logistic focused company. That's what they care about more than anything else Not all that creativity and all these cool ideas and the content creators are like, yo, man Y'all aren't taking advantage of all these cool ideas I could keep giving you all this cool creative stuff and these graphic designs, but the company isn't built off of that That's not where their strength and their focus lies Because of that. It's like yo, we're just trying to find the best creative We take that creative and we're gonna optimize the hell out of that creative to maximize the results And that is our primary primary focus. We want our click-throughs. We want our sales That's the focus those people as employees, right? See it applies any kind of situation as an entrepreneur even as an employee as employees They have to understand that it's not about your creativity here Not not to the max now if you wanted to be about your creativity going to a a Business right where it's maybe a content media company or something like that But here you're not on the side of leverage and that means you're not gonna make as big of an impact on that company Right and since you're not gonna make as big as an impact as quickly since that's not their core competency Then you have only but so far that you can go with the skill set that you're trying to lean on All right, you have to think more about what their incentives are keep keep that in mind, right? So it applies every single situation in every company every person you're doing business with Know where the incentives lies because you can use that as leverage for yourself And you'll see as we get to number two through five I had to spend a lot of time on that one for a reason because it provides the context when we get to levels two through five You'll really see how this plugs in so number two What is my long-term strategy long-term strategies are a key to Leverage because there's a lot of hustlers that focus on the short-term and how can I do now? How can I do now? How can I flip this moment to the best thing possible for this particular moment? But once you open things up right and have a long-term strategy it actually creates far more opportunities for leverage So here's an example people think about record deals and they have one particular Idea of it right? What's a good deal? It's a bad deal But the truth is there's nuances because everybody has their own life There are some people let's say if your strategy is more so just to get famous to a certain amount Right and you use your your fame to flip into other things and music is your entry point But you know you can flip that into acting because you have these other skill sets or or you know how to flip that into Just other types of business and things of that nature You might be looking at music completely different right? Somebody might want to be a career artist and all they want to do is create music and and that's the focus And I'm an artist artist, but there's some people who might say hey my long-term strategy is not really music I want to use music as a launchpad. So the deal they take May not be as good right as it would be for somebody who's just going to be relying on music You know to infinity So that person might take a step back strategically and what might seem like a lesser financial situation but they know they're building this situation as leverage with this deal because Everything you basically are bringing in investors and people helping you create a platform and then make money elsewhere Which so many artists have done and done successfully however a lot of artists having gone into it Right because a lot of art just had bad deals and then had to figure out how do I make some shake But there's artists who are now more and more smartly Understanding that they could use that as that launchpad and keep going you think about somebody like Will Smith how you flip that being a rapper into an Actor and then everything he's done as an actor and business person in general The beauty of this when we go back to the business model situation We understand right when you have a strategy and you understand the business model that you're working within or the Whether you're doing a partnership or a sponsor deal the things that they care about and the things that you care about It allows you to one manage your expectations of what you're gonna get because you know what the deal is right if I'm a Kid who's highly recruited into a college you should know when you get to the college You're a nobody again until they see enough spark into you and you work your way up to a starting position Right. It's the same thing with the deal with a deal with in music or things like that if you manage those expectations You'll know how to navigate better and to right You'll be able to with your strategic long-term vision vision have your leverage in places that doesn't exist for other people Because you have a path that isn't what other people are doing right you have a strategy That's completely different. So make sure you lay out your strategy and have your own business model in mind Don't always just focus on the immediate How can I make the most out of this particular situation at this time right here? There are stepping stones that you can put together that has a far greater result And that's how you build a lot of leverage, right? Whether it's an intern who's building a relationship And I worked super hard right and we're in build a relationship with these people Then I take their knowledge that they've given me and the relationships that they now Give me access to because of the trust I built with them and I build that into a company Which so many music millionaires have done whether it's scooter brawn and just there's so many I've seen personally or work with personally who have used the internship or just hard work route But there's so many ways to build leverage Understand that your strategy long-term is going to open up the world to you to build leveraging ways that other people Can't because they're focused on short-term greedy and needy situations number three cash flow They asked where is my cash flow not where is my money? Where's my cash flow and this actually goes back to short-term versus long-term because you can take a lump sum or you can Take cash flow the beauty is when you have an Consistent cash flow and they focus on building these small cash flows that they might be able to enlarge Whether that's from managing somebody and taking a small color around my artist and I can just figure out How to get a thousand dollars a month over here with my fans and then make another five hundred dollars a month from my Spotify Just starting out all of that Gives you leverage Right. I can get a lump sum of ten thousand or a hundred thousand dollars But the problem that that creates when you just focus on lump sums is you're now still trying to figure out Where's your next lump sum coming right because the flow has stopped But when you figure out ways to build consistent cash flow, even if they're small They give you leverage and it allows you to make far better decisions and it allows you to be far more Discipline to your strategy right because you're not acting out of desperation So what I've seen right and even what I've done right built small Strategic cash flows that are ongoing. You're at one thousand dollars two thousand dollars three thousand dollars Which is a pretty decent way to live three thousand dollars a month you get to this right? But you can start at one K five hundred whatever that number is You build these cash flows and when you know that you're just gonna have more coming in Trust me the level of freedom that it gives you when it comes to making decisions How you get to make deals with people and the way you're thinking Completely different night and day then hey, I've got thirty thousand dollars in the bank Which I've been in that situation thirty thousand dollars in the bank, right? But where's my next money coming out of because I don't have any flow, right? I have no idea. So I have to Hustle hustle, which one is this situation what you're gonna work out? Is this situation gonna work out? It's not the same focus on cash flow It will give you so much leverage even if that number is not as high as a lump sum Keep that in mind it builds strategic leverage and the cash flow is what gives you the ultimate freedom That's all I'll say for that we can go deeper on that in another video now number four They build Systems, right? It's all about building systems versus being Superman or Superwoman And when I talk about building systems, you're leveraging people and technology All right and information to build these systems because the whole game is not to be doing the same thing over and over again The whole game is to build a system that's gonna allow you to have this exact same output Right, you know, I can do this and that will happen And then once you get that set you can go focus on building something else Right and then you can go focus on building something else And you're building all these systems that helps give you this leverage because you're building assets That's what a system is a system is an asset whether you know, hey I own this small playlist All right, and I know that from this playlist from the system I built maybe the one person I've hired to run it and get the deals when people reach out to it in the money I know that I'm gonna get this amount of money from my my playlist All right, and that also gives me cash flow But I've set that system up so now to be working on the next type of cash flow Or I could be working on a different part of the business that is my strength But I've built systems in the other places of the business. All right Systems are your assets and it's what allows you to have freedom. I'll tell you this most of the music millionaires and even the just millionaires that I know in general they've Built smaller businesses that gave them freedom to focus on the bigger businesses that they built Most of them have gone that route. It's not this huge. Oh, I'm out of here Here's this big lucky lot all day. It's they built cash flows, right? And they built systems that allow those cash flows to continue without them having to do anything and then They focus their other efforts so helpful elsewhere that applies for any kind of artist All right applies for a general music professional who wants to be an entrepreneur because artists have to be entrepreneurs these days And you have to be able to figure out how can you build your your system out? All right, somebody like Russ is somebody who's done that very well. He has a very tight system Yes, he does operate multiple parts of his system when it comes to the core music production But then there's other parts of his system in terms of monetization Merch and how these other things get managed So you might have your your core strength that you want to stay in and you have to be there But you still have to figure out how to bring in people that are gonna help you build systems and Identifying that we'll do a whole video on team and building with the right people if you want to you know If anybody wants to hear that make sure y'all put in the comment section below to let me know but it's about Identifying those right people and understanding what those right systems are to build in the first place and even the order to Which to build the systems Systems are the superpower of music millionaires and please take note I want you to really not miss that fact that I said in terms of so many of these people, right? They build businesses That get first give them freedom enough to focus on bigger businesses All right freedom usually is coming from that cash flow even if they exit and they get one massive lump sum They've now established something that can help them Focus on building something more or the freedom of the whatever they want to focus on and guarantee They're not gonna sell for a lump sum if you haven't built with systems because nobody's buying some messy Businesses that that doesn't work without you. That just is what it is number five Where do I focus my resources right now focus of resources is massive when it comes to building leverage And I'll tell you I imagine that there's three different opponents All right, and they're all in the same industry, but there's different parts of System that they can focus on or different parts of the industry where they're similar But they're focused on different ways of building their business for one instance Somebody might be using their YouTube channel or like social media really heavy Somebody else might be using ads and that system really heavy to get to get things out And they might be focused heavily on Maybe the operations and establishing back-end industry Relationships then you have this other person that chooses a third round and they try to do social media and They try to be the super super industry people at the same time All right with no operations really strong What happens in those situations is person number one? They win that one thing that they were focused on the social media and all that stuff and they establish a dominance there Person number two wins this music industry situation. They really established those That dominance and they have all those relationships and they're their schmoozers All right, and that person who's trying to focus on both of these things all right and some other third route They don't win anything They lose out in these two areas and they have nothing established that's different at all So they end up getting wiped out as these people become more and more dominant And then as these people become more and more dominant that person says Hey, let me take my social media presence and flip that into the industry somehow and that person's from the industry says Hey, let me take my my industry dominance and use those relationships to create a presence on social media All right They've done it in order first of trying to do things at the same time because focus of resources is a very real thing Right, I'm spending 100% of my time over here All right, and I'm practicing and we're playing basketball or something like that You're playing all these other sports and and all this other stuff, but we have the same equal amount of talent I'm going to beat you out because I'm spending all my time here and you're splitting it up It's just gonna happen. So focusing resources and knowing when To to actually move past to refocus your resources is a massive amount of things because I'll have only but so much time I might have only but so many people on my team and I have to allocate their time Let alone the amount of money that I have right now, right? All of these resources need to be focused and they need to get a specific output Music millionaires are they're Helatious about where they focus their resources and making sure they get a specific output before All right, they're able to move on past something else and what do you do with those focus resources? You're usually going to establish a system So those are the five things that you have to focus on when it comes to building strategic leverage Those are the five most common ways that I see music millionaires build strategic leverage now I know this isn't the type of video that people typically hear or see when it comes to music and but I really want to focus on Helping artists become more of entrepreneurs and music professionals Understanding more of the entrepreneur side if that's something that people are interested in so make sure You not only like this video but share it share it with other people If you think there's something valuable to other people want to see and of course, you know make comments Let me know I'll do about three or four of these type of videos See how it is if it's something that people actually want to see or not and we'll continue on from there So that's it for this video today if you like this video go ahead and like button if you like it in my as well Share it share the video and of course if you're not subscribed, you know what to do hit that subscribe


This is stock number 82 A a we are here at Summit Automotive in Fond du Lac, Wisconsin You're new and used RAM heavy-duty headquarters. Remember we are the guys with the trucks on 41 Today we are checking out this absolutely perfect 2018 RAM 2500 crew cab Short box this truck has the 6.7 liter Cummins diesel From this HD video you will be able to tell that this truck is extremely clean all the way around Granite crystal is the color We shoot all of our videos in 1080p So if you have HD capabilities on your computer tablet or smartphone device Turn them on right now because it's like you're right here looking at the truck with me 20 inch painted alloy rims with the chrome pockets. No scuffs or scrapes on them has brand new or Like new firestone trans porous LT 285 60 R 20 tires Frame and under body is absolutely perfect And it does have some pinstriping on it that is just Some graphics or stickers if you want. I didn't like them. You could always take those off No denser dings on the hood chrome trim grill front sonar It's what these little buttons are right there passenger side rim is absolutely perfect as well and As we go down this side of the truck You can see just how clean that body is How reflective and mirror like that paint is We take these HD videos because we sell a lot of trucks out of state And we feel it helps our out-of-state customers make a smart buying decision On the vehicle You want to make sure that you have the confidence that you're dealing with the right people and the right truck More rockers are in excellent shape. It has the wheeled wheel side steps Back rim is an excellent condition as well. No scuffs or scrapes on that and the back tires Have just as much tread as the front tires. You can see that that frame and under body on this truck is Absolutely perfect Has the full factory exhaust so it hasn't been messed with in any way This truck is a one owner local trade Very good customer of ours that buys a lot of trucks And gets out of a lot of trucks too Back tailgate is an excellent condition. No denser dings on that And this truck has The factory spraying bed liner it also has the fifth wheel kit Prep package fifth wheel prep package and gooseneck prep package also has the electric brakes in Back here or the wiring for the brakes and then the LED bed lighting But very very clean back here. No denser dings Full towing package of course on the back with the receiver hitch and four pin and seven pin wiring and As we go down this side of the truck just as clean as that passenger side and for full disclosure this back rim It's just as clean as the rest Did want to point out that this one has the cargo cam You can always tell that it has the cargo cam because it has that different rear light If it had a just a normal it would just be a flat piece of plastic over there But that has the LED lights in it and the camera up there Fun little fact and as we go down this side very very clean no denser dings It does have the fold-out tow mirrors. They are heated and have directional signals on the side They're also power-fold in Which is a pretty cool option. I think they started that in 2016 That you could get that power windows power locks power mirrors big horn package gives you the gray cloth interior There are no rips. There are no tears in these seats. This truck has never been smoked in Has a power driver seat factory floor mats throughout and Auto headlamps As we hop inside you can see that this truck indeed only has 1296 miles has the 7 inch TFT display and the instrument cluster is very very clean This one has the heated leather-wrapped steering wheel Cruise controls on that side Bluetooth and information center controls on that side comes with the six-speed automatic transmission turned out four-wheel-drive and You also have your factory brake controller heated and cooled or heated seats and heated steering wheel buttons stability control tow-haul and then your factory exhaust brake you can also turn your front and rear sensors off has dual climate control This is the 8.4 C for version 4 of this radio now what that means is that this one comes with Android auto and Apple CarPlay capabilities you can also still do your heated and seats and steering wheel right here You can check out the backup cameras or you can switch to the cargo cam and that's what the cargo cam is I was telling you about so you can see what's going on in the bed of your truck without actually having to look back there Has the dual glove boxes 115 volt 150 watt plug-in no rips or tears on this seat And we got factory format on that side up here you have the SOS and assist system The homelink system for your garage door security systems and lighting systems and the headliner is absolutely perfect We'll take a quick look at the back seats and then we will check out under the hood Back seats are just as clean as the front seats no rips or tears back here Does have the latch child safety system power sliding rear window These seats fold up for extra storage You do get a load floor under both seats Which is nice if you have tools or muddy boots or even if you have pets You can put both sides down and they have a nice flat place to lay and in both sides one on the drivers one on the Past and you get in-floor storage which these can be used as a cooler for ice and drinks Factory floor mat back here and very very clean what you'd expect on a truck with only 1296 miles under the hood we have the 6.7 liter Cummins diesel Engine bay is very clean runs very very smooth This truck has been fully safe eat and inspected by our service shop has a fresh oil and filter change All the fluids have been checked and topped off and this one sent ready to go To see more pictures of this truck or one of our other four hundred new and used cars trucks SUVs Mini vans Wranglers half tons or quarter tons you name it. We got to go to our website www.summitauto.com full pictures and descriptions of every single vehicle on our lot Videos of every single used vehicle that we have all at summit auto.com if you want to check out just the used inventory You can go to trucks on 41.com that's trucks on 41.com takes you right to our used inventory page And if you want to make this truck yours today give us a call right now<PHONE_NUMBER> ask for one of our sales associates to make this truck yours today once again that number is<PHONE_NUMBER> Thanks again for checking out the video if you want to check out more You can go to youtube.com slash summit auto remember to like subscribe and share on this truck and all the videos You see there in fact in a second You'll see link to subscribe to our YouTube channel on your left a link to more Heavy-duty truck videos like this one on your right If you have not been to our website on the bottom a link to this truck on our website click those checks out We really look forward to helping with this super clean 2018 ram 2500 crew cab short box big horn. Thanks again