So a few weeks ago, I dropped my video that's a top line defining overview of how I see growing a fan base from zero fans to 10 thousands. And of the subjects I got into that peaked your years was the idea of a cheat code, meaning that there's certain promotion methods that do absolutely nothing in one genre, but in another genre, it is the entire game. And since that video, I've been flooded with messages to give people the cheat code for their genre. So since I'm not a con artist, what I like to do instead of keeping this information behind a paywall like some other YouTubers, I called my friends who are big managers or work at record labels, I asked them what they thought the cheat codes were and I pulled it all together with my experience. And well, you're about to watch what I found.  Hi, I'm Jesse Cannon, a music marketing nerd who's teaching musicians how to grow their fan base from zero to 10,000 fans. And this is Muse Formation. Okay, so I normally don't stoop to this level of saying something obvious, but after two years at this YouTube game, I can basically see the keyboard worriers or versions getting their fingers itchy, ready to type the comments that they tried something and it didn't work. So let me say this, what I did here is I talked to my friends who have broken tons of ours, not just one about what works regularly and in 2022, since they're all still working and doing relevant things, not some outdated method or something that worked one time as a fluke. I hit the people I know who are students of the game. I compiled their observations and put them against mine and wrote this script. Since I think when discussing something like this, focusing on the rules, not the exceptions is what's important. I wanted to get the cheat code that works consistently for ours to have good material. And this is important because I know some dork is going to be mad in the comments saying that they tried one of these methods, but here's the thing and it's the same thing I have with all these idiots who tell me how great Facebook ads are for building a fanbase. Measuring those techniques and whether they are successful or not is all about what you call success.   Yet this keyboard warrior is bootlicking the money he gave to the worst boomer meme playground in the world. So I say all this to say this. If you know me in my videos, you know I work hard and vet them thoroughly through the industry and I get people to give me feedback and push back before I speak since I work hard to not be a fool online. While I would love to hear your experience, this video is from people who have had repeated results. Okay, on with the fun. This video is chapter so if you don't want to hear about a genre, feel free to skip ahead but I think learning from each one is actually important and let's be honest you have time. I know some of you have streamed someone unboxing a piece of gear before and you'll get a lot more insight watching this all the way through than any of the unboxing video you're going to watch and I actually discuss other genres in each section. So let's talk pop music first since it's the most popular genre of music and the most crowded genre because of that. And when we say pop music, what I mean by that since it's malleable is music that's trying to be in the top 40 charts. So let's talk about the cheat codes here. While it's not unheard of, what we are seeing unlike so many other genres is it's rare you hear a pop artist was made on building up the ranks through playlists or blogs as well if you buy a radio campaign for pop music and you don't already have a millions of monthly listeners you may as well set that money on fire since pop music is the most sought after radio real state is basically a corrupt bribery system and yes I know payola is illegal but as always corporations find the way to evade regulation and apparently you don't read the news as this is a story every day. So then what is the cheat code? Literally with few exceptions when you see the singers the producers and the writers who blow up in pop music it's because they work with tons of other songwriters producers or vocalists and eventually they get in an orbit of those who can open gates for them. I see absolutely demented comments in this channel about how this pop singer only got a record deal because they got in LA Reed's office and sang for them and it's like yeah dog that's the game a producer LA Reed respects said this person's good and because LA Reed trusts that producer he listened and saw they were talented that's how things work so yet again and I hate to sound like a broken record this is why doing the community work is so crucial and if you don't know what I mean by community work there's a link in the description to one of my most popular videos that people say is my most important video that you really should watch on how you build a community but the game in pop music really is building that community since while you should build an audience directly with fans pop music because it's the biggest audience by volume also only lets in those who come with a big audience because it's a buyer's market so what the cheat code to get around that is to do clubs and work with others since this is what gets you a break and that could come from work with someone on a popular song that blows up or getting in the room with someone who takes a liking to you when they see how talented you are but the key is is to start small with your collaborations and as you become more successful you get to get in the room with bigger people and you should be working it up by getting in the room with as many people as possible to enable that to happen and learning from the people you collaborate with okay but next is hip-hop and while you could argue it's the most popular mainstream genre and maybe even more flooded than pop music because I sure as hell wouldn't argue against that but despite that it has entirely different cheat codes. Many of the artists who break are discovered by producers who understand how to produce great beats and vocal performances and understand the flavor of what's happening in the genre today those producers in turn have the ears of A&R today and send them the best tracks they make but let's be honest about the game in hip-hop it's mostly about the vocalist performance so those producers in turn are the people who know how to coach someone and edit them to have a good performance so it goes hand in hand so when they find someone talented they are good at delivering a pipeline to the A&R that is consistent as well paying for radio promo or publicists is money set on fire aside from if you make music that's going to appeal to strictly backpack rap college kids or whatever we're calling the nerds who listen to positive hip-hop the market is too flooded to get through it a big way on radio but ironically this is a genre where some djs and taste makers still act as influencers who listen to the underground artists and if one picks you up you can see a massive launch in playlist pickups but if you're a self-produced artist and want to go the DIY route working playlists and small influencers are who the bigger djs and playlist curators watch and it's a pipeline that's worked for tons of artists as all the big curators of huge playlists are actually just watching smaller playlists and that is how you see some of these playlists djs and influencers pick people out of obscurity and how they rise up through the ranks and unlike the genre we're about to discuss touring before you've had an audience is probably the biggest waste of time of any genre so while waiting into metal hard rock and prog rock is a complicated world to wait into with so many micro genres having so many different rules there are some general rules that work across these genres like i'm positive some dude who smells like a sandwich he ate 10 days ago as it's still on his shirt will tell me how wrong i am in the cause but here's what me and my crew see here in this world today if you're an aspiring DIY artist having a publicist and doing all the things i tell you about consistent sustained promotion is crucial but i know a lot of you math breathers are like jesse what the hell a publicist got my premiere on metalboogereater.com and we only got 800 streams from the premiere cool bro here's the thing those 800 are the people in this scene who check out everyone in your micro genre who work at labels clubs and talk to other influential people all day but here's the facts this is still a genre that while it's increasingly online it's still the message boards of musician nerds who are talking about the sick playthrough or how brutal a mix is of a group that gets the first fans the publicist getting you a premiere on a blog gets you in front of the right ears of those people who will begin to tell everyone about you and more about why that's important in a second now unfortunately while this world is increasingly about online buzz playing the club's circuit touring is still a big deal as this is a scene based around a bunch of insufferable nerds telling each other what they know that the other one doesn't know so the cheat codes really are to engage an audience online and work with the publicist and take it on the road but how do you engage that audience truly this genre is one of those genres were spectacle is everything and what i mean by that is this is a world that is largely driven around conversations on forums and people talking about things and among friends telling a story of why this group is so sick and inception that story into a scene works in every genre but in metal i never cease to be amazed when there's a good gimmick or story of why an artist is exceptional it will turn heads attention to them and that artist will grow a fan base faster than everyone else and that's the cheat code but now let's get to the polar opposite world of that which is edm artists in the edm world actually come up tons of different ways but what i can tell you is that everyone in dance music bass spaces is so in on what i talked about recently on features collaborations and remixes are the number way these artists are growing even when my friends at indies and majors in this world sign artists earlier on in their journey they go all in on building them up by strategically building them up with these collaborations as it will grow their fan base faster than anything else and if you don't know what i mean head to the description and watch my video on this but as i'm sure you guessed there's more to it than this edm is a weird world when it comes to live music since the real big trick unlike any other genre is to try to build a live presence at a particular night in a city and maybe a handful of venues at most and then eventually with presence in your community you get offers to take your show on the road but running out and touring blindly is a full-on suckers game as it's trying to pay for radio or video promotion when you aren't already established as it is a way too crowded genre and radio airplay is not where this community lives instead what works is working your consistent sustained promotion working playlists and constantly keeping an eye on your community inviting others to do collaborations features and remixes and expanding your audience through them and as your numbers grow you can get connected to bigger and bigger artists and grow through that as well as placements on bigger playlists and hopefully invites to DJ bigger and bigger nights the last two genres are kind of the wild cards of this all so in the world of indie punk DIY music yet again different micro genres can be totally different but like metal the publicity you get covered on websites that are the right people to listen to and touring is the ingredient that really helps you spread the big difference in this genre is that for some parts of it radio promotion could be huge as this is what's still played on college campuses and can be a small investment that gets a big return on investment and the same goes for video promotion but yet again what i really see working here more than any other genre since collaborations are less common is doing your community work and finding the artists who are like you and aspiring and teaming up the trade shows and put it on each other on each other's shows artist playlists and interact with each other online the people who follow this genre are the early adopters who lift artist they love up and they are watching with hawk's eyes every single band in their community and can find bands with 200 monthly listeners and once everybody's talking about them there are 2 000 monthly fast and then 10 000 soon after but this comes from keeping these kids talking and reminded to build a relationship with you and that comes from consistent sustained promotion the last type of band i want to talk about is what i call live music based bands these are the ones who usually appeal to musicians or college-age musician nerds they're unlikely to put up huge numbers on streaming but their fans would never miss a show since they want to see them play live let's call these the jam bands the artists playing the loops or the really sick musician collectives who are the more musically agile among us who really have a command on their instrument while online forms are really where the word is spread about them going hard on playlists for the micro genres they exist and won't be as effective as usual so instead the key is to do franchise expansion type takeovers of your local area where you continually focus on cities with lots of college-age kids and concentrate on playing them regularly and doing diligent flyering for those events as what you want to do is one city at a time and create the illusion that everyone should know who you are in that city by having your name everywhere putting up all those flyers stickers and playing regularly is what gets you there and you can inception your way into having kids think that they have to know who you are by being talked about all the time around a college campus this is what happens when you market to the kids who are most bored you know the ones who are paying hundreds of thousands of dollars to go to school and they'll look you up at that age and when they're most susceptible and try to know who you are because they're at the biggest peak of trying to fit in in their life and they'll never miss your show because it'll be the event around their social life but the mistake so many of these bands do is rushing out and touring the whole country and playing to 18 people a night instead of slowly expanding from city to city and trying to build up slowly locally with weekend jaunts until you have to tour to reach all the city as your buzz starts to build but here's the cheat code for all of these genres all the things I talked about can help you build up with the work you do every day with consistent sustained promotion appealing to algorithms and working on building your community gets fans to notice you and in your fan base there's countless people who will tell other people about you and in turn grow your fan base if you're doing something exceptional it's going to spread if you do that work so while you can pursue those cheat codes if you do the work I always talk about on this channel and people really find your music to be some of the best in the genre all is going to work out cheat code or not the real cheat code is to pursue your genres cheat codes while also talking to fans directly and getting that work done as when you do both at once that is what actually really fuels growth also if you'd like me to make videos where I go longer on each of these drivers drop a request in the comments okay that's it on this channel this is the type of stuff we discuss so if you're interested in that you should definitely like subscribe and most of all get notified so you don't miss crucial videos I post for helping you level up building a fan base


Hello everyone, my name is Rene Redzepi. I'm from Restaurant Noma in Copenhagen. So we want to fly one of you plus a friend to Copenhagen to experience the new Noma on opening night. It's going to be all on us. Lights, accommodation, dinner, drinks, it's all on us. Best of all, to enter, you'll be donating to support mad where we can promise you that every single dime you donate will be put into good use in support of our global food community. We want with mad to help make a brighter and more sustainable future for all of us through food. So please enter now. Go to omaze.com forward slash noma donate and I'll see you in Copenhagen.


I don't have a great intro planned. I'll be honest. I'm just kind of like kind of winging it today Would you like to introduce yourself and tell us who you are? All right. Hello, I'm Aransa Ferrari. Such a funny last name to be honest I'm 20 years old and I'm a score student. Awesome. Thank you. Yeah, how often do people comment on your last name? Pretty often pretty often they make jokes about it I would imagine but it's pretty fun to have a good last name especially if you're a formal at one fan I mean that Sundays for me are religious because I every morning I sit down on my couch to watch the races and can you tell us just like what you are studying right now? How you got into that? Okay. Let's start there. I'm studying communications at the University of Lima with it with a track on journalism and advertising and marketing. I got into communications because Being a nutritionist apparently didn't work. I failed chemistry at the IB. So I was like, this is not gonna work So let's go to University of Lima. I checked what I what like seemed more fun to me and I said communications Okay, let's try it three years later. I'm studying communications How much of that is gonna be like You know applied towards your credits in the new universities. Do you know? Depends. I've got a decent amount of credits here. I think like a hundred something But it depends on each university if they consider that my syllabus are not good enough for them. They're okay. I Got accepted but it depends. How did you get started thinking about like maybe going to study abroad? I had this idea since I was 17 because I I wanted to go to Argentina But back then I was really mature So my parents had waited a few years things are things didn't seem really good looking in the political and this Health context. So my parents and I decided that it was the best idea for me to go study abroad Okay, so would you say it was more those current events in Peru? Yeah, tons of people my age are looking yeah to go study abroad It's sad it's sad because you don't want to leave home because of this circumstances But sometimes you got to do what you got to do where did you start looking what countries? Are you thinking of applying to what universities? I'm thinking of applying to Spain the UK and the Netherlands applying to USC Then the University of Amsterdam which is considered to be the top university for communications in the world My my own socials aren't in Spain actually and what program do you want to transfer into? Well journalism, of course That's my main goal, but then I'm also open to the communications option the advertising and public relations program to programs to I'm pretty open. What do you think is going to be maybe better about the education over there? What have you seen something that you like or something that makes you think like? Oh, this is definitely gonna be better than what I'm getting here job opportunities first of all because the job marketing is really tough to find a good internship then The faculty I think the faculties abroad are great The experience to have an internship at well-known companies for example one of the universities that I'm applying to Has internships with Real Madrid That's how is it really cool imagine having real Madrid internship in your resume Making connections making connections with with big names with people from all over the world and also The quality of the education and the price to active is much cheaper for me to go over there and study Then staying here. I think it would be better To have that experience live by myself to learn how to do things to be more independent Especially me being an only child. I've obviously been spoiled my whole sport of my whole life So that's gonna help me develop new social skills life skills survival skills especially Tell how to how to be an adult that big you mentioned about the price tag Like I think most people will assume that studying abroad is gonna be way more expensive than Staying here to study. So it depends which country in Europe is much more cheaper than the US Thinking a little bit about the process of transferring them so far Like can you can you walk me through sort of what you've had to do so far to get to the point where you're ready to apply? Because you're gonna be applying soon, right? Yeah, so yeah, it's it's very close. So Like what have you had to do walk us through the steps? Well, first of all shout out to my lovely counsellor Pilar Pilar It sent me this list of universities with different programs in different countries Whereas Australia, Europe, the UK and I had to choose the ones who were more appealing to me Then we filtered that list into 12 universities We searched for each requirements for me to apply there and that's it I had to make assays to for the UK and in the US Shout out to Alyssa who's helping with that And so when you were going through and looking at those different curriculums from these different programs What were you looking for? What did you see that you liked? I was looking for a program that what that is bilingual first of all because English is much more Appealing for me because my education has been in English always It's easier for me to express myself in English Then I was looking for the basics of how to be a complete journalist and Programs that have good internships. What do you think are the qualities that a good journalist should have then? Wow Oh such a tough question. I'm gonna go into it. Wow good generally snits have ethical and Ethical values then curiosity curiosity to Maybe look look more into some topics Investigate investigate a lot and your journalists should read Always read it's important to read to know about history because how can you tell something? That that's happening on the present without knowing the causes. What's happened in the past? What late what led to that?  Obviously that takes time Especially if you're in the middle of a pandemic things take to tend to take a little bit more time I'm gonna apply on December. I think because we've made changes on the list Because I need to take my English exam the aisles. Oh, well, of course you guys need to take your designated like second language exam if you're going to study in an English speaking country The decision part is gonna be tough because obviously I gotta meet the numbers and all of that but In the end I'm gonna I'm gonna live. I'm gonna study wherever it's meant to be How difficult has the process been for you? It's pretty easy to be honest I tried to do the process alone with my mom It drove us crazy, but since we got with score Really was like it's like an angel from that fell from the sky. She's been amazing with me She's been really patient, too And she has guided me through the process and she and I've also asked for her advice For which university is gonna be better for me which university is gonna have The things that I really want So she's been pretty happy with that and with the paperwork too and in this obviously has been amazing with the essays We've shared amazing ideas and we got Amazing results, you know, I'm not trying to turn this into a score commercial But like you're welcome to say more nice things about us if you want but not it's awesome I'm glad you're having a good time with it and that it's making it easier for you Good, that's what I want. We did a lot of research right talking to people who've been in other places You know other ones that have five letters in their name and you know sometimes numbers and stuff like you know The thing is most people's complaint was like they didn't feel like it was about them And that's what I think is missing from a lot of this and it's like I want you to feel like it's your experience because it should be Of course, you're the one that studies not your parents not your counselor. You're The one I've had a tough time with my mom is lawyer so from your list Like what would be your number one like this is the one I really want to get into Yeah, I go that's Wow, I think the ones in the UK I think the UK is pretty amazing option for journalism. You've got the quality and you've got BBC over there That should be a great experience and well personally. I want to get into sports journalism I'm not a petrohead, but I'm fascinated With the person with the people who are behind helmet in this formal one world So I want to specialize in that and obviously the UK is the birthplace of formal one So imagine working next to I don't know Max Verstappen or whatever That could be amazing. Yeah, that would be fun.  Like where do I go? I mean clearly there's a connection here. Is there anything that you're maybe a little worried or anxious about? Okay, why? because my family's pretty big and I'm obviously Used to being around a lot of people my mom had 16 siblings Yeah, and they've got kids and they've got kids. So we're like the nuclear family is about 40 50 people so not having bad I Don't know each month each Christmas. It's gonna be hard and Me being an only child friends with like family shout out to Fabi Camila And while learning the survival skills, I don't know how to Turn to turn on the fire or if something breaks turn how to fix it then the financial stuff I'm worried about that like Okay, how do I how do I administrate my money? That's something that should be taught at schools to be honest On the other hand though, what are the things? Maybe you're looking forward to like what are you excited about meeting new people? making good connections Friendships Learning about the culture how things work over there. How the world group the work cultures over there Then I'm excited for the new curses The faculty I think everything's gonna be amazing, but obviously I'm gonna miss my house my school University of Lima who has been a lovely experience is a really good university But sometimes you gotta fight hi, so what advice would you give to anybody who's maybe thinking about doing this or? You know contemplating like okay, maybe I want to study abroad. What would you tell them to do? Contacts core. I didn't tell her to say I swear. I swear wasn't a setup. I promise. I'm not trying to do I didn't want to turn into a commercial No, well, of course speak to your parents first then research about your degree Research what what you want to do in the future? What option is more suitable for you then if you spoke to your parents research then? Find a program that matches your program over here in this in the case that you're transferring like me you should try To match the programs. What was something that surprised you the great equivalents? Because first of all I went to this company a lovely company that told me your grades aren't good enough So I was like oh so all the work that I did in school It was like all for nothing because my grades aren't good enough, but it was a lie because the great equivalents the international equivalent to To proven grades is obviously favoring the students. So turns out that my grades were amazing So I could apply to any university. I wanted to whether it's you know, Italy Spain UK Whatever, I would love to come and actually like see you in a year or so and see how it's going Yeah, I know we already did one video like that actually yeah, you guys can check out the one I did with Julia University of Cincinnati. Yeah, she's pretty nice Yeah, she is pretty nice any last words anything else you want to tell us anything else you're thinking well first of all Thank you to score. It's been a lovely process if you want to start your process contact score the rest It's in a lovely interview. Thank you for your time. Thank you actually honestly seriously you're doing me a favor So thank you so much for coming Thank you for watching this interview and if you want to be in an interview Please tell us because we want to do more of these and it's I think important to hear from actual students perspective So having somebody here like I said to tell us about her experience and share her reasons for transferring and like what it's been like So far I think is really helpful for a lot of people who might be thinking about the same thing But just haven't decided to pull the trigger yet So if you are thinking about pulling that trigger go to prepwithscore.com to see more


I am so excited for today's video. Hey guys, what is up? Welcome to my channel for today's video. I am going to be testing out the Hytopian Dream Palette from Pat McGrath. Also playing with this artistry wand right here. So if you want to see my thoughts and experience, then just keep watching. Hi guys, if you're new here, my name is Morgan. I'm a product and origin. So yes, I just love knowing anything and everything about all the new makeup on the market and sharing my thoughts with you guys. I have a specialty in Pat McGrath on my channel, okay? So I have all of her palettes. I'm a collector. I am a fan of her work as well, of course. Yeah, I will be honest. I have not done my due diligence for this review. I have been out of town and this has been sitting at my house since Saturday. So I just, I woke up this morning. I got ready for this video because I just need to throw it on my eyes. So yeah, that's just what we're gonna do. We're just gonna play. I'm sorry, like I said, I didn't do intensive research like I normally do. I'm not doing comparisons in today's video because this has been sitting in my house for five days and I just need to play and we're catching it on camera. So let's go over it. I did order this from the Pat McGrath website. If you do order any items from the website, use the code DREAM10.  It's not affiliate code. That's like the code for the website. And yeah, a utopian dream. Let's take a look at it. This is what the packaging looks like this time. It is $125. Absolutely beautiful. I love kind of the pastel watercolor vibes that we have going on here. This has a 18 month shelf life made in Italy. If you didn't know, those are typically where her big mothership pallets are made. If you're new to Pat McGrath, yes, $125 is a very pricey price for an eyeshadow pallet. But once you buy one, it's kind of hard to stop. It becomes worth it, at least in my opinion.  It feels extremely luxurious. It has a lot of weight to it. Not the best pallets to travel with seriously. I don't recommend it. You don't want any of the product inside to break or shatter. Though I will admit, I mean, I'm sure this packaging will protect it, but not travel friendly I would say. But these are works of art, truly is. So let's take a look at the pallet itself. We have a beveled mirror right here and then you are going to have the 10 eyeshadow shade.  It's been a long time since we've gotten a mothership pallet, so I am over the moon. Let's talk about my opinions on the color story, all of that, because I know a lot of you were kind of disappointed with this launch because the colors of her marketing and what she was hinting, I mean, we got a lot of this here. So I think all of us true Pat McGrath lovers were really hoping for something that was more colorful, pastel, rainbow-like just because we really don't have that from her collection. And I personally do feel like the colors in here don't really match up with that marketing. It was basically one color that really inspired the watercolor marketing or I suppose these two right here can kind of see the bluish purplish shifts whereas I was hoping the mattes would almost match up with this. So I myself was expecting a different palette as well in a different color story. I definitely was a little bit disappointed in that. However, I want to look at it from the perspective of a standalone palette and I really, really do love this color story. And I feel like this has potential to be one of my favorite color stories just based on the typical colors that I personally do wear. So while it wasn't what I was expecting it to be and that is disappointing, alone as a palette marketing aside, it's a gorgeous, gorgeous color story in my opinion. And I was looking at my other palettes though. It definitely does remind me the most of probably Divine Rose II. I'm gonna show you side by side in that they have a kind of similar vibe here.  So I don't know. But like I said, I really just want to look at this as a standalone palette. I don't want that bias to overtake my feelings on this palette because truth be told, the large majority of consumers do not own the entire Pat McGrath line. And I think over time, just what I've discovered from Pat McGrath is I don't think she's going to come out with a true rainbow palette. That's not the aesthetic of the types of palettes that she creates. She creates well-rounded palettes that are for the average person who need to wear more neutral tones. So she always adds a wearable aspect to her mothership palette while also adding a few fun colors. And I just think that's the general story for her mothership palettes and how she's going to continue it. I would love for her to come out with a totally out there palette. But I mean, from a brand's perspective, that's probably not the best way to sell your palettes. Looking at it from the other side, I would definitely say this is a great palette for somebody who wants to dip into something a little bit more colorful, but it's still wearable. And what's great about her mothership palette and why I love them is because while you can get these crazy galactic looks, you can also get really wearable colors. It's always great to have a nice brown in here, a nice dusty rose, a nice gold because those are the colors that I reach for the most as much as I don't want to admit it. They are, I am basic. So that's just kind of my thoughts about it. Anyways, let's take a look individually at the colors here. We're going to do live swatches because I haven't even swatched these yet. And since I didn't do my research on this palette, we're going to discover this together. So taking a look at the formulations in here, we have three true mattes, all beautiful colors. We have, I would say four metallic shades. And then we have three blitz astral shades. So let's take a closer look how I'm going to swatch. We're going to go like this. One, two, three, four, five, six, seven, eight, nine, 10. We have our basic champagne shade, which again, while it might seem boring to the palette, it always is one that you're going to use. You know you're going to use it. Same goes with this brown tone, but you can see this has a little bit of rosiness to it as well. And look how gorgeous that's swatched. It felt very smooth. Again, something you might find to be boring and unnecessary, but it is, in my opinion, based on the colors that I use, 100% necessary. We have our rose tone here. Definitely a complementary color to the palette. It's a dusty color. I think it's gorgeous. And then, oh, this felt buttery smooth, almost wet. This is almost a newer formula from her. It's been in some recent palettes, but it wasn't in the first three mother ships. It's a gorgeous formula. You can see a little bit of those glitter particles, but that is stunning. That's a color I'm going to use. And this in of itself is a whole look right here. You can create a gorgeous rose tone look with this. Oh my gosh, this color feels so wet as well. I love this formulation of hers. I hope she continues to come out with this. Beautiful rosy bronze tone. Then we have a nice coral shade right here. This is going to add the fun pops. Again, you can see this right here. These first six colors, they definitely create a look together. No pat. We have another gold. Pat cannot live without adding a gold in her palette. This one is a little bit flaky, but I am interested to see how it works with the artistry wand. Looks gorgeous. It's going to be beautiful all over the lid. The next shade that we have, ugh, creamy wet. It's similar to textured terrestrial. You can definitely tell it's different. It's more muted, but it has that shift there. Really excited that she's playing with these shifts. That felt so wet and creamy. I'm putting my arm down because my arm was falling asleep. But this shade's stunning. Last two shades, these are kind of the standout shades in the palette.  But these two shades, mmm, let's see. So they're that glittery formula that I so love from her mothership palette. And it always is a little bit harder to pick up on camera, but there definitely are some shifts in here. So beautiful, let's see. This shade, give it to me. That's gonna be gorgeous all over the lid. So this is what the palette's looking like.  I love this color story. I think for it to be a palette perfectly curated for me self, which obviously Pat McGrath isn't going, what would Morgan Turner do? What would Morgan Turner like? I mean, I think what would also help it match up with the marketing more is if she added a little bit more purple tones to go with this shade right here. I would love to see some corresponding tones right there. And I would like to see a little bit more hints of blue as well. I mean, all things put together, I really do love this color story. I think it's stunning. I can't wait to put it on my eyeballs. So we're gonna go ahead and do that now. But first, here are the swatches in different lighting on a different camera setting so you can better see the colors, what they're going to look like. Okay, let's get a little bit closer. Couple key points before we get started with the tutorial. This look I really make so that I can test the formulations. It's not as maybe cohesive or as beautiful as I would like for it to be. But if you're not friends, I will have a at least three look video coming out not tomorrow, but the day after. I'm uploading my Huda Beauty Wild Obsessions Palette tutorials tomorrow. And then the day after, I will have my Pat McGrath video for you guys. So there will be more looks for inspiration and you can kind of see how I pair the colors together to create more cohesive looks. But for now, we're gonna do this one, which is a Hodgepodge's as many colors as I could put on my eye to try it out. But we're gonna do it a little bit different because I actually didn't use the artistry wand on this eye because I wanna see how they differ. So this was without the artistry wand as I would normally put the eye shadows before this guy existed. But this, we're gonna do it with the artistry wand. But first I wanna place down my mattes here. We are starting off with the Dusty Rose shade. You guys, I love this shade so much, by the way. I just put down Too Faced Shadow Insurance in case you're wondering what base I'm using. But this color is so complimentary to all of the shades that are in this palette. It blends out beautifully. It has so much pigmentation to it, but not overly so. But you can just see that this is going to be a great base color for all of the other tones in here. And I'm just putting that right on the crease. Nothing too crazy. That was a BK Beauty 201 brush, by the way. I'm going in with my Ruffer 27 brush. We're gonna do this rosy brown shade right here. This is the deepest shade in the palette. So you maybe aren't going to get as much depth as you can get from her other palette, which I do feel like have more depth to it. But if we're sticking with the light ethereal pastel kind of theme that the marketing had, it made sense that there wasn't a ton of depth in this palette. But you can see typically with Pat McGrath mattes, they pool a lot of depth on the eyelid. I think one of the most amazing things about her brand is they really do work for all skin tones. So this still does pool pretty deep. I'm also going to take it on an Esum V35. I'm just running this along the lower lash line. But you can see the blend is so easy. I mean, I'm not really here to judge too much on the formulations just because I know they're gonna be good. These are nice, creamy. There was one palette that she had where I felt like the mattes weren't as creamy. And I was worried at the direction of the brand. These are her good formula. And we're gonna take the coral shade back with my BK Beauty brush. Just a little bit, I'm really tapping my brush off and you see this pink haze I have above? That's what I'm doing with this. It's just bleeding out into this gorgeous coral shade. It adds a fun element of color without being too obnoxious. It's like that, isn't that cute? I might want to use that as a blush. I don't know. We'll see. I know Pat has her blushes, but I like to use these guys as blushes. It's time. We're gonna play with the artistry wand. Now this is $32. And the reason that I think she came out with this is because a big and popular critique she gets is that her glitter shades fall all over the face. I don't typically have too much problems with that. I do get some glitter fallout, but that doesn't bother me just because I do feel like that's the nature of glitter shadows. And I do suggest that you do use a glitter glue if you are concerned about fallout, but I just really never bothered. I mean, you can see right here, I do have some fallout, but I'm unbothered by it for some reason. But anyways, this is kind of her version of a glitter glue. These are called the Intensifies Artistry Wand. So I'm very curious about this. I was very excited about this. And I think this lost some attention because everybody was so excited for the actual mothership palette, but this in of itself is exciting for me. These are made in Korea. They have a six month shelf life. They're gonna come in this holographic packaging, plastic, nothing crazy. It doesn't feel particularly luxe. I wish this was almost like a golden metal kind of packaging, almost like her mascara, but it's just black plastic. I wonder if the writing is actually gonna end up coming off, but it's the shape of a triangle. And I don't like this, but it's pushup. I wish it was twist up because sometimes I feel like you can get too much product out. Am I like missing something here? Why is this not pushing out? Is this supposed to happen? There we go. Okay, took a lot of pushes to get it. So let's see, let's feel it. Feels very thin, it's not thick or anything. Doesn't feel too tacky either. It does feel like a shadow is going to stick to it better, but it doesn't feel like a glitter glue. It doesn't have that sticky tacky feeling. Interesting, so let's compare. I'm gonna use the shade right here because this is one of her chunkier glitter formulas. She doesn't have very many of these, but I did find the glitter particles to definitely fall out more because they are bigger in this color, but let me do a dry swatch for you. This is no glitter glue, not the artistry wand. But you can see it's a little bit fallout-y, nothing too bad, but now right next to it, I'm gonna put some of the artistry wand. It's completely clear, you can't see it. It definitely holds onto the glitter better. You can see it definitely has more opacity to it. Let me back up so you can see, which is causing the metallic to be stronger. Of course, because all of the pigment is grabbing onto that. So we'll see how it does on the eyelid, but it definitely doesn't feel as strong as glitter glue, but I think I like that because I didn't even use glitter glue in the first place. So I'm gonna put this all over the lid. I like the triangle shape because it allows you to go like that. So I think that was intentional. The only thing I would worry about is getting some product on here, but I didn't get any eyeshadow product. I use this shade first because I wanted to see if I liked it on the eyelid because it reminds me a lot of Sextra Terrestrial and honestly, I didn't like that shade in the Divine Rose Tomb because I thought the green shift weird on the eye and it looked like I got punched in the face. You didn't see it too much on this eye, but it's there, I promise you. And let's see if we can, yeah, we can still blend it into the crease. It doesn't stop the shadow from being blended and move, which by the way, I like this shade, but I still don't think I'd like it all over the lid because I hate when you turn the eye and the green or the dark shift is in the inner corner. I think it looks weird. So I don't necessarily love this shade in general on the eye. It's pretty to look at, but it's not as flattering on the eyelid, but some of you guys might like it. But anyways, that's what that looks like on the eye. I had to test it out. We did use this shade on the eyelid, so I'm gonna do that here. Let's see if we get less fallout because I did get fallout here. I'm just using my finger for everything. Definitely a lot less fallout. I don't think it did too much in the way of making it look more wet or more metallic on the lid. I just feel like it stops the fallout and hopefully is going to increase the longevity. But on the swatch, you can see it made it stronger and all of the particles stuck to it. So it will make the eye look more metallic, but for me, I think the big thing with this is that you're just gonna have less fallout. So I'm gonna put some down here as well. I'm using a refer number 12 brush and I had to use the purple shade. Could it not test it out today? It is another glittery formula, so typically this does have more fallout. You can definitely see it's more vibrant on this lower lash line here because that shade is a bit flaky in the best way possible. That's what keeps it looking really galactic and it was definitely a lot easier and quicker to apply here with this artistry wand. So very interesting. I definitely don't have a glitter glue that acts quite like this. So I'm interested to see how this works with a lot of other shadows and other formulations, but to me, this isn't about the stick. It really is just about keeping the shadows in place and having less fallouts and kind of solving the problems that we've been having with those glitter shades while also still keeping the integrity of the shadow and the kind of looks that you can get because I don't find on the eyelid that it looks particularly different. You can see a difference between this eye and this eye in the lower lash line. So it does help with that intensity as well. But I'm happy to see her have come up this because I do feel like this was missing from her line, especially knowing that her shades in particular definitely needed this. I like it. However, would I pick this up over a Too Faced Glitter Glue? No, like I think if you have Too Faced Glitter Glue, you don't need to run out and get this.  I think it's nice and it's a different texture. So this is a look, like I said, a hodgepodge of all the colors so that I could play around with it, but I'm gonna put it on liner and lashes and everything is going to come together. You just wait. We're gonna do something really quick before I put falsies on and finish the look. I know Pat McGrath has highlights. I know Pat McGrath has blushes now, which yes, I love saying that, but I do like to play around with her palettes because she always pops in shades that can be used as blushes. So I'm gonna take a little bit of this Dusty Rose color. This is a Esum V50, tapping my brush off a lot because these are very, very pigmented. When you use her shadows as blushes, you wanna be very light-handed just because her shades do carry so much pigment, but I love using shadows on the cheeks that I use on my eyes because it pulls the whole look together. So you can see this Dusty Rose shade looks beautiful on the cheeks. Is it as good as her blush formula? No, but it can be done. See? So pretty. And then we're gonna take this shade right here and you need to be very careful with this shade because this essentially, it's like a hot coral pink. It's very bright, but I'm just gonna take a touch of it on the tip of my brush because I do have it peeking out from here. I'm just gonna put it on the apples of the cheek. Just like that and see? She behaves very, very well. It's like cute on the cheek. I love it. You know what I'm actually going to do? Try to improve my look here. I took some of that coral shade again, kind of running it down here so that it really pulls everything together. Yes. Might have made me look a bit sickly doing that, but I feel like it was the right move. And then just for curiosity's sake, I probably would never actually do this in real life. We're gonna use this as a highlight. This is a Kaleidos H1 brush. My trippin', does that look really good? That does look really good. And another experiment before I finish the look. Let's see what comes off easier. Oh my gosh. Huge difference. So that artistry wand is definitely going to help with the longevity because you can see it came completely off where I rubbed it off on my dry skin and the side with the artistry wand is definitely holding strong. Okay, cool. Let me put on some eyelashes and lips and then we'll be back for my final thoughts on the palette. Lashes, lips, everything will be listed down below if you are curious, but this is what the final look looks like and even though I said, it's just a hodgepodge of colors, the thing is when you throw the glitters on the eyelid, they look amazing no matter what from Pat McGrath. So I'm gonna go into my final thoughts and definitely listen up because they have evolved throughout this video. We're gonna start off of course with the palette and I just wanna go over the colors and kind of give you some tips and tricks as far as application and just what I noticed with the texture of these. So the mattes are all really great. Just be mindful that they are very, very pigmented. That's the nature of Pat McGrath's shadows. So if you're more fair or you're not used to working with very pigmented shadows, use a light hand, tap off your brush. They aren't too powdery, they're not going to give you too much fallout and they're very easy to work with but I would definitely say start off with a light hand, less is more to begin with. This is what makes Pat McGrath's shadows so awesome is how versatile they can be. You can really get a light layer of color or you can really pack it on for true pigment. In particular, you wanna be careful with this shade because it looks a little bit more wearable in the pan but it really pulls very, very coral, very, very hot on the eyelid. So just be mindful of that but these three mattes are beautiful. I love them. The shimmers are very, very wet feeling, creamy, gorgeous. I have nothing bad to say about them. They are going to apply it best with a finger. However, they will still work with a brush. I love all four of them. The shade right here you will notice has a little bit more glitter particles but they don't fall out because the formula is so creamy. It truly is embedded in the formula but they're absolutely stunning. This shade, you know, they're so pretty to look at but I really don't want them to be flattering on the lid. That's just my personal opinion on this one though. So while it's amazing for me, I don't find it to be very flattering. The three glitter shades here, she has different variations of her Blitz Astro formula. Some are very, very glittery and some are very fine in the glitter and they basically have more of like a gelay feel and the formula has a lot less fallout.  That is what is giving you all of the texture that you see here. So I personally like that. However, you do need to be careful with formulation. I noticed in particular, the gold is quite flaky and then this shade right here has a lot of fallout. However, thanks to the artistry wand that will solve that and I'll get into the artistry wand in a second but just be aware, you wanna be careful with these. I don't necessarily recommend applying these with brushes because of the fallout. However, if you need to, definitely use something really tacky like a glitter glue underneath because you will get fallout. However, the look on the eye is unmatched. It makes it worth it. So those are kind of my two cents about application and the individual shades.  It is, once again, another win. Is it what I envisioned the color story was gonna be? No, but as a standalone palette, I really do feel very happy with the color stories here and even though I haven't found my multiple looks video yet, I feel inspired and I see a lot of different looks that I want to create with this palette. So I like the color story nonetheless. It really kind of leans in my ballpark of colors that I like to wear. So for me, I'm into it, but definitely stay tuned for my multiple looks video because that one will hopefully inspire you. Now, I wasn't too sure about this artistry wand at first, but I actually really do like it. If you have a glitter glue, I don't think you need this. However, the glitter glue has so much stronger of a tack to it that I do find it is hard even with the Pat McGrath shadows to blend them after you apply it on top. Once you place the shadow down, it sticks and it does not move. With this, this allows you a lot more flexibility. So I put this on the eyelid and the eye that I have the artistry wand on, there is no fallout whatsoever. The eye that I did not use the artistry wand on, there is fallout. So this definitely makes a difference. It's going to help with the longevity of the shadow as well and help with fallout throughout the day, which you saw on my example for the hand, but it's a lot lighter than a typical glitter glue. So what I like about this is you do have the flexibility to blend the shadow after you apply it on top. So it isn't like where you place it, it's going to stay forever. So you have more flexibility with this. I do think there are pros and cons between both. I personally would just stick to a glitter glue, but that's just me. I think that this definitely has a place and it's really good, but I do want to play with it more because that opinion could change. I could actually end up liking this more than the glitter glue because it has so much more flexibility. But we'll see, but so far I really like this. I think it definitely does make a difference. So there we have it you guys. That was my first impressions on the new Utopian Dream collection items. Again, make sure you have my notification bell turned on because I will have a full dedicated tutorial video up in a couple of days on this palette. And that's all I have for today's video. I hope you guys enjoyed it. If you aren't subscribed to my channel already, I would love it if you would consider taking the time to do so and I will see you all in like swallowing my hair. I'll see you all in the next one. I guess have a good one.


The National Emergency Management Agency NEMA has closed at about nine bodies have been recovered so far from a gas explosion that rocked the primary school building in the Sabongari area of Karnosteat, assigned by NEMA's spokesperson Manzo Ezekiel, revealed that the director general NEMA, Mustafa Ahmed, was at the site of the incident and coordinated rescue operations. He mobilised excavators being used for the rescue operations and said the NEMA team will ensure the completion movement of the rubble to retrieve all trapped persons. Team from NEMA is such a rescue team in particular where the scene of the event at around 10, 15 am to investigate and ascertain the impact of the explosion. DG NEMA, Mustafa, had been at the site of the incident. He laid in the coordination of the rescue operations. Escavators were mobilised to ensure the removal of the rubble to retrieve trapped victims. Nine dead bodies were recovered from the collapse building after the explosion and have been deposited at the morgue at Angkosi's Specialist Hospital. Injured victims by the explosion were taken to Pedro's Hospital. Total number stands at, that is a total number of injured victims stand at 10 and the two were already discharged. At this juncture I want to call on the people in the site particularly, people living in the area and the incident happened to like that to remain calm and caution the public against the spread of unsubstituted news. Thank you very much.


Don't stifle the Holy Spirit out of ignorance, jealousy of anointed ministry, or even out of rebellion. Many speak against the Holy Spirit's power, criticizing it and rejecting it simply because they can't see beyond their own personal discomfort or poor interpretations of Scripture. Many despise prophecies, scoff at miracles, mock true deliverance, and even convince themselves that many beautiful expressions of the Holy Spirit's power are fake or even worse, demonic. Because of this, sometimes well-intentioned but always misguided people stifle the work of the Holy Spirit and miss what God is doing upon the earth. Don't stifle the Holy Spirit. Get over yourself and surrender to Him. Subscribe to learn more about the Holy Spirit.


So when you're picking the software, the idea would be that you would like to pick a software that's going to be able to grow with you if you're in a long-term, firm kind of setting. Why? Because the software will update year over year. If you have more complex tax returns, that's more and more important because it's very useful to take the prior year's information and roll it over into the current year because if there's any rollover activities like a net operating loss or charitable contribution limits or that kind of stuff, then that stuff will be helpful to rollover. Depreciation schedules, all that kind of stuff is really nice to not have to do the data input again. So it's painful to go from software to software. If you're just doing really basic tax returns where you don't have that stuff going on, you're not really doing even schedule Cs with that depreciation schedule stuff, then it might not be as bad if you had to move from one software to the other, although that initial move would still require a lot of data input to input the names and addresses. So if you're in a professional setting and you're choosing software, I would look into a software that you think is going to be a long-lasting software in general because moving from one to another can be a painful process. With the individual software, like I say, it's in a format that's going to be an interview type of format. If you can't get access to any other software, you might be able to get some access to this software to at least run some scenarios if you're practicing along with the practice problems. If that's the point of the software for you, just to follow along with the practice problems. And if you don't have access to any of the software, as we do the practice problems, you can simply open the forms from the IRS website, iris.gov, iris.gov. You won't be able to do the data input, but we're not really focused on the data input into LASERT in our practice problems. It's not a LASERT course. We're focused on the idea of the number that needs to be put in place for income and deductions and then the impact that that adjustment will have on the tax forms. The tax software making it a lot easier for us to automate the jump between the scenario and the end result.