Hello, everyone. Welcome to one of our final conference sessions called the Data Leadership Framework Primer or Primer, depending on your preference there. This will be presented by Gene Boomer, Principal Consultant at DataThink. I can speak directly to this point. Gene was there at the very beginning of the conceptualization of this framework. He's an excellent source for us to be learning about it today. As a reminder, everyone is muted during these sessions, so please submit your questions in the Q&A window on the right of the screen, and we'll get to as many of those as possible at the end of the talk. Let's begin. Gene, thank you. Welcome. Take it away. Thank you, Tony, for the introduction. I welcome everybody who's attending the virtual version of EDW this week. I hope you've been taking advantage of the number of sessions and the great number of speakers out there. I've been sitting in on sessions throughout the week, and they've been very good. I know it's not the same as being in-person. I mean, personally, I like to be in-person. But this is better than nothing, and I think you still can gain a lot of benefits and education and things to ponder as you reflect on this week, and then go back into your organizations and try to make changes or try to move ahead or whatever it is that you're trying to do, whether it be big or small, that you're actually moving forward. Okay. As Tony mentioned, this session is on the data leadership primer. Before we get started on that, it's a little bit about me. I am a Principal Consultant at DataThink. I have plenty of years of experience, started at IT, migrated to data, been in that space for nearly 20 years, multiple disciplines, and worked in a number of different industries. I'm a founding member and current president of the Dama Indiana chapter of Dama International. That has been a very rewarding experience for me. I hold a CDMP certification at the master level, and I was a contributing author to the current release of the DIMBAC. I was contributing author to the reference semester data section. Okay. Topic of discussion. We're going to look at data management issues, data value, the actual daily framework. It's based on the book, as Tony mentioned, that data diversity put out by Anthony Elgram. I mean, here's the book. It's not a very big read, but it has a ton of information in it. We're going to go through the categories and this plans and then how you can make use of this. The first thing I'd like to focus on is the common data management issues. If you look within your own organizations or just listen to some of the speakers this week, none of this should really be news to you with regards to some of the issues that exist probably within your organization. You don't have the consistent view of X, whatever X may be. This basically has an effect on the growth and retention. You have sporadic and brittle data integration. This is pretty common. It causes what is affectionately referred to as the swivel chair integration. As multiple systems have to be accessed, basically the joke is that our unfortunate business users have to swap from system to system to get the information they need because they're actually integrating it real time by jumping from system to system. I'll say this has an effect on efficiency and productivity. Then the infamous authoritative trusted source, whatever that may look like within your organization. The idea is try to get to a trusted environment. However, what usually happens is that business users will resort to using whatever warehouse, smarts, bread mart exists and based on good feel as for where the best data resides. I have a lot of industry experience in insurance, and so the biggest area folks who do this are your actuaries. They're extremely smart folks, but a couple of problematic issues for data people is, one, for them current state is 100 years, and then two, they just want the data. They don't want you to refine it or do anything else. They want to do it and then they want to apply all the massaging. Of course, that could be problematic. You'd rather have them operate from a trusted source than allow them to apply their actuarial specific sauce to the data. Of course, this has an ultimate effect on risk and trust. Just people, process and technology. How many times have we heard of PPT? It's always about regarding people, fighting the right people at the right time, some type of delivery process. It's usually SDLC or some form of agile, and then using right technology, preferably the Cloud, that's where everything's moving now. But there's some issues with this. When you're just focused on PPT and you forget about data, and I have some quotes here, no names given of course, that I've actually heard in my career regarding data and how we need to handle that within the PPT environment. The funniest one, which I had to actually stop myself from laughing was, why haven't you stood up at Data Lake yet? Like Data Lake was the magic thing that was going to solve all of our data woes. When will, and this next one I've been asked by multiple leaders, usually all in IT. When will data governance be finished? I know some of you are snickering right now, because as we know, data governance will not ever be finished. Why does the logical data architecture not specify any technology? Usually, I get asked that by CIOs who are really CTOs, and they want to see the actual technology. You specify data virtualization, why don't you have Denoto? You're specifying integration, why don't you have Informatica?  I mean, it's just on and on and on. That puts us in a particular awkward situation. One of the things we want to do is include it and have the PPT with the focus of data. You want to have the right data people, but the right data skills. You want to follow a data-centric development life cycle, not a SDLC or a waterfall or anything like that. Then you want to use the right technology in context of the use of the data, and that's the thing that we miss up on. I do like this quote by Steve Jobs, he's absolutely correct. Unfortunately, every organization will say they want to hire the smartest individuals. They'll get them hired, and then they won't really listen to what they have to say. I know a number of you probably have actually experienced that. But what does this mean for us moving forward? Well, we don't really want data coders, we want data provocateurs. You probably have heard that phrase quite often this week, is one of Tom Redman's phrases. He believes that we should be data provocateurs within our organizations to be able to help affect changes and provide better understanding what we need to do with data. Also, we don't deliver data, that's another misnomer, we drive outcome-based insights. I mean, that's where we need to look at this. We just don't use technology, we use for-purpose technology. The approach for technology is it could be polyglot, right? It could be I use one thing for a data stored, I use one thing for integration, I use a different thing for integrating. All depends with is the best fit that is needed for your organization. Data value. Now, you probably have heard some discussions about data value this week, and some things of what data is and what it is not. The phrase about data as the new oil is really a misnomer, and I know some of the speakers have said we should ban that kind of contentation moving forward. Because data value is actually a representation of the difference in business outcomes with the data versus without it. Now, I'm old and around for a long time, so when I started out, everything was 100% application centric, and data was just exhaust. It was just the output of the application. The application was the most important thing. We have worked very hard to kind of flip that. We're not there yet, but we are closer than we've ever been before. To get it understood that we need to be data centric, and then the apps just basically subscribe, or consume, or provide data, as opposed to be driving the use of data. And also note that it's a positive change of business, because we want to maximize, we want to have a positive change in business outcomes to maximize through leader data ship. So that's on us. We need to do that. And then, of course, if you could generate data value, it actually gives you a metric in how data leadership is actually doing within your organization. There are generally only three ways to measure data value. It's either increase of revenue, decrease cost, or manage risk.  I know some other folks will say there's like four or five or six ways to measure data value, but at the macro level, it's really just those three. So we all have a different focus, right? We want to change the typical IT to business area relationship. This is a quote that's in the book, and I know if some of our BAs or data quality people are on the session here, they might not like that first bullet point. And I think that's to kind of to get a response. It's that business requirements are important, but they should be the end all to get all, right? Sprint and execution, obviously we wanted to iterate through a process, right? And even on the app side, Sprints, in a lot of cases, is like many versions of waterfalls or a kind of weird view of a waterfall. Weird view of a waterfall, but there is some still issues with that. Of course, we want to have elastic delivery dates. I've been asked numerous times when are we gonna be done with X? And it's always tough to say that I'm gonna be done with X exactly at this point in time. I got in the habit of doing like three or six months groupings where I said this is what was kind of imminent and what we'd be expected to deliver and then the next three or six months of what would be proposed to be delivered and then the next three or six months would be what we could predict to deliver, right? And so going through that actually helped manage the process going forward and helped our business folks understand some of that. So we want to actually look at it from the simple virtuous circle. We want to have a baseline that we measure from. We want to identify improvements and then actually implement those improvements and we just want to keep cycling through that, right? And the data center development lifecycle actually allows you to do that. So if you kind of are familiar with that particular framework, you can actually see how this kind of works with that. And we want to stop talking about working and start working, right? And we want to use the daily leadership framework as our guide. So here there's never really nothing really important on here except for a couple of Dilbert strips. The first strip here, believe it or not, of actually sat in meetings where that one has occurred. And maybe some of you have also sat in meetings where that has occurred. The one on the bottom is basically said, hey, we do all this work, now we just need to add a pinch of leadership. When a reality, we need to do all the work to help provide the understanding of what the data leadership is and how it could be effective within our organizations. Okay, so here is the data leadership framework. This prior presentation might get a little dry, so I'm gonna apologize for that now. But basically it's made up of categories and disciplines. So the items on the top are the categories and then the items on the side are basically the disciplines, right? So there's 25 disciplines across the five categories. And we'll go through each category and kind of just give a little discussion about each one of them and then kind of do a review at the end. So the first category is access, right? So enabling connection to data assets, right? And so that basically has five disciplines within that environment. Oh, one of the things I should mention too, it's a framework, right? So you don't need to have all 25 in your organization. You pick the ones that make sense for your organization because some of them just may not apply or you may not be at a right maturity level to implement them, but just know that they're there and you can make use of them. Okay, so if we're looking at access, we're basically looking at security, data architecture, data wrangling, development and support and operations, right? Data security, this is something that's kind of near and dear to me personally, the last few organizations I've worked at, I had a really good relationship with the privacy officer and the compliance officer if they are two different people, sometimes or not. And that has been a very good relationship so that we have an understand of this concept of permissible use. Data architecture, I think we all know the importance of that but it's more than just laying out the data architecture, we also have to ensure it's alignment with data governance and that the architecture based on business strategy and not IT deliverables, if that makes sense. Data wrangling, that's the naval data discovery, right? A lot of organizations and a lot of IT organizations look at data wrangling as a bad thing but really allowing data wrangling allows that initial discovery that actually helps refine the items that you actually want to make available to the whole organization. And they're gonna constantly iterate. This is where I usually had a good working relationship with the actuaries and we tried to help them understand this, that there are importance in it and how we can actually evolve this so then I'll have data assets that could be used throughout the organization. Development, basically ideas about extending data capabilities and restricting constraints and the concept of understanding for purpose technologies. Service and DevOps, although I think I might like the word data ops better here but basically is ongoing activity to measure and to handle issues, those types of things. And then also within your environment, whatever you stand up, you need to be able to eat your own dog food so you need to use what you're asking everybody else to use. I have seen in some organizations where that was not the case. And so that's kind of important from that aspect. Refine, we want to refine and optimize the data for use. Metadata, obviously very important but more so is the metadata that's, you gotta watch out what's called low data, low data value density, metadata. Technical metadata is very easy to get. There's many tools that provide that but an overwhelming amount of technical metadata is actually ends up providing low data value density. The more high value data value density, metadata is business metadata. So you need to engage your data storage in your business area, SMEs, to be able to tie their vernacular into your architecture, into your data environment. Master data goes without saying, if you can't master your data, I don't see how you could actually ever get to the point of having a trusted source, so master data will be your primary entities within your organization. Like for an insurance company, it would be customer and policy holder, and claim, and agent, producer, those types of things. Enrichment is being able to add data usually from external sources. Marketing folks usually really want to be able to make use of that and do an enrichment. And curation is the, you're trying to reduce noise and balance the weight of data asset. I've unfortunately worked for some organizations, they said, hey, we're gonna build this data hub or this data warehouse, whatever, and we'll put everything in it, right? In reality, you don't wanna do that. You only wanna put what's in there what's actually being consumed and could be used because then you spend too much time on things that might be used. It goes back to the whole philosophy. If you build it, they will come. Unfortunately, I worked at one organization where we spent five years and $25 million producing a data warehouse for a marketing area. And we ended up only having one subscriber after all that time and money. So the philosophy of building it ever come, it's just, it's a fallacy, right? So think of enrichment as adding value and think of curation as removing noise. So if you kind of keep it in that context, then I think overall you'll be better off. I think this particular area as far as setting up data value is the most important. If you don't have a handle on these particular items, it's going to be hard to produce the data value that you want to have for your organization. I've been fortunate enough to work for a number of organizations over the years, both as a employee and as a consultant. And I can tell you over time, I've come to realization that these five items here are extremely critical to be able to affect business outcomes with the data within your organization. Adopt, okay, now we want to start utilizing our data assets. So the first two categories basically kind of set you up to be able to get data value from your data assets. So these next categories are about how do we actually use that or realize that, right? So basically the disciplines in this category are data modeling and data warehousing, traditional reporting, dashboards, systems integration, and then emerging data technologies. I think most of us understand the importance of data modeling and warehousing. The impact of the cloud, quote unquote, the cloud kind of has kind of muddled to some degree some of this and I was amused by the leaders saying we need to get down to the cloud. And I know the benefits of that, right? Because the cloud basically is, a cloud is just a data center that's not on-prem, right? And because it's not on-prem, the organization doesn't have to worry about the actual underlying infrastructure. But the data architecture does not change, right? It should not change, right? You just wanna make use of the advantages that you have in the cloud to do data modeling and warehousing. Traditional reporting, right? That she's referred to as descriptive analytics. In most organizations, this really is the used the most and somewhat neglected the most, right? Because we're looking at the shiny objects, right? Which is the analytics, predictive analytics and AI and machine learning. And then we kind of forget that traditional reporting supports the data, today, operations of the organization. So, and if you don't have a good handle on this, this is what leads to the spread marks and other types of things, also leads to people getting into a meeting and they're all pointing out different numbers, whether it's different number of customers, revenue, whatever it is. So, this is an important discipline to kind of have an understanding of. Interactive dashboards and visualizations. The idea of self-service analysis, I'm very high on. Some organizations have actually done this pretty well. But the idea is that for that to work, you obviously have to have business involvement and you wanna have business partners actually as part of that effort to do that. Cause if you just try to push it out as an IT only thing, again, it's gonna, hey, I built this, will you calm? It's just like, nah, it's just gonna be problematic. If you're not keeping the, what the business does in your mind, what your organization does in your mind, when you're going through these categories of the DLF, that's gonna be problematic. I've heard some people mention, I think John Landly mentioned the fact that you should be looking at balance sheets. I've looked at balance sheets for my organizations. Go look at the K12s or K10 documents. I mean, go look at the documents that are actually put out by regulatory reason that your organization has to provide to their shareholders and to regulatory bodies. Have an understanding what that is. You also wanna speak in the nomenclature of the business, not in the nomenclature of IT. This is something I had to learn over the years. No one cared about my really fancy-dancey data model or the fact that I could actually kind of whip up this ETL workflow, snaggy workflow, whatever. Business partners don't care about that. They wanna know how's this affecting them and how does it help them affect the bottom line? So we need to speak into vernacular business. Scott Taylor has also talked about that. That's about the concept of telling stories. We need to be able to do that and effectively do that. And now some of us are not all made to be able to do that and that's okay. But within your organizations, there's gotta be someone who can speak, who can tell a good yarn as it were to be able to present to business leaders and even IT leaders, quite frankly, to be able to explain the kind of journey that we need to go on to provide the best use and value from our data assets. Systems integration, this one has done a lot. I'm sure that within your organization, especially if it's a large organization, you got literally hundreds or thousands of integration flows. The thing about system integration is you wanna be able to design and make use of that where it becomes second nature, right? So you want to, you have to monitor the integration, you have to, and those types of things, but you really wanna focus on automation. If you have to build out an integration or fix or address an issue with integration, having the abilities of automation is just gonna be so much better with regards to delivery and the actual end result. One of my things, and I say this even now with the client I'm working with, is I'm a big fan of consistency. I don't even care if you do it wrong as long as you're consistently doing wrong, but when you're doing it varied number of ways, which I've seen on the integration side, that's just a recipe for disaster. So you wanna be able to coalesce on a common approach to do that and automate as much as possible. And then you do wanna take advantage of emerging data technologies, right? Like I said, we should be looking at our data architecture as a polyglot environment. Maybe we use RDMS for an ODS, our operational data store, but then we use a graph database to actually manage networks or contacts and things like that. So the idea of just saying, well, I must do everything in this database or on this platform, we need to kind of look at that. And this was another area that took me some time to get my head wrapped around and to be able to effectively look at it. I am a big fan of graph databases to be able to handle relationships and then once to be able to quickly traverse a relationship, then once I have the node I'm looking for, then I could dive into a traditional data store sitting in our RDMS to get the kind of data that I want. But all this should be included and thought about with regards to your environment. But the point here is too, that technology represents really only a small part of the data value chain. Again, remember when we're trying to provide data, data asset value to our organization, we wanna focus on the impact of the data asset to business outcomes, not the technology we're using. And that is just so hard to kind of get your arms around sometimes, especially if you've been brought up in an environment where it's all about technology or if you're solely within an IT department because the focus is technology. Okay. I wanna let you know you've got about 10 minutes before the Q&A. Okay, thanks, Jim. Okay, impact. So now we wanna be able to measure, right? So let's say we prepared our data assets, we've been able to show value or we've been able to present them and allow consumption of them within the organization. How do we determine the impact, right? So within all your organizations, you have measurements metrics and KPIs, right? You have goals. KPIs are usually at, you'll have KPIs at the board level and then you'll have KPIs within your line of business or down to your department, et cetera, right? It's good to have KPIs. They should be distinct. There should not be many and they should be easy, quote unquote, easy to measure.  Regression analysis, predictive modeling, in the past, we used to call that statistics, right? I mean, really, that's all that is, is statistics. And then, of course, you gotta be careful with that, with statistics in general, right? There's a lot of things that people will provide or stand behind that was based on faulty data.  And that is true everywhere. You can mangle a statistic to provide a narrative. And I'm not saying that could be necessarily a bad thing, but if it leads to a direct negative impact to your organization, that's not good. I've seen analysis done where the underlying foundational data was just bad. And it led to certain decisions that in the end provided no value to the organization. And in one instance, it exposed the organization to risk. So just saying, hey, we're just gonna jump in and do predictive modeling, all this nice stuff, it sounds great. But if you don't, if the data that's being used to feed that is not from a trusted source, you're not gonna be able to effectively, I think the biggest thing is manage risk in that regard. Business process automation, this is a lot of organizations are going through a cycle of trying to implement BPA. I think it's a good thing. It kind of can help with providing the decision-making processes that can be followed and have an impact. And it could actually remove some of the things that a lot of organizations use to do BPA, which is usually excess database and spreadsheets, which I've seen in the past. And then we want to be able to, we wanna be able to support these as data-driven processes. Data monetization, right? So some of the speakers, including the keynotes, I think Doug Laney talked to this, maybe even John Lively did, but to get values, like how you get value, how do you monetize your data, right? Now, some organizations actually make money author data because they sell it. Nielsen is one I can think of. And the insurance side, there's Verisk, which basically provides data to help us, data and processes to help insurers meet your obligations with state regulators. But you're not looking for just that. We wanna look for data monetization within your organization. Like again, how does it impact the bottom line? Eventually, somewhere down the road, a data asset will materialize on a balance sheet outside of it just being goodwill. Some organizations have been able to actually show data value, the data asset value on their balance sheets. And I think over time, we'll continue to see that organizations will be able to understand and provide some kind of number to that. So we need to keep that in mind as well. Okay, Align. Now, the Align category is kind of like, not like part of the virtual circle, but this is just like the ongoing care and feeding, right? You need to have standards and policies, right? We all know that. Proper PMO in project management, we need to have that. Marketing and communications, this is one that we need to work heavily on in our data community. Scott Taylor is an excellent resource regarding this particular area about telling data stories. We gotta get better at telling data stories so that we can effectively educate our organization and help understand what they need. One of the things that I used to hear is that, well, the business doesn't know what they need, so we have to give it to them. And it's like, no, my experience over the years just told me the business knows exactly what they need. They just have a very tough time communicating it, right? Because it's almost like we're talking two different languages, like we're talking German and French at the same time. I mean, that's really how it appears to me. And so we need to learn to talk in the vernacular of the business. And I think marketing can help with that so that we can actually provide what we're trying to do and then we can give feedback from them. Course training and building a operational excellence culture is important, right? And we need to, this is one of my things too, any organization where I actually had a team, I was really big on training and education because I had a boss who told me one time, he goes, if you ever get to the point, you leave the organization and one day you will. I wanna make sure you're the best prepared when you go to that organization because if you're not, then I failed at my job. So ever since that particular point of time in my career whenever I had the opportunity to lead a team, I was very, I stressed the importance of education and training, even if I know somebody was going to leave, right? It's just the right thing to do and it helps provide a atmosphere that helps move you on this journey. And of course, regulatory compliance, if you're into a regulated industry, you know the importance of that and how many issues you get. Now, like I said, my experience with insurance companies, once I started dealing with privacy officers and compliance officers, I had such a better understanding of the concerns of the organization and a better understanding of how to manage risk. Okay, so the recap. Remember, this is a framework. It's not a prescriptive tool.  No, you look at what makes sense for your organizations either from a skill set or maturity or kind of what you wanna do. And some of these things you can move, the disciplines could actually move around because remember, it's a framework. And remember, if you have a good understanding of what these disciplines are, that will provide you the most impact that you could potentially provide to your organization, which is what we wanna do at the end of the day, right? We wanna help our organizations go forth. Thoughts to ponder. Okay, again, remember, it's a framework. You need to understand your organization, your industry and you also need to understand the business strategy, right? There are some talks about that. You know, you can have a business strategy, data strategy and IT strategy. You need to start a business strategy that should feed both your IT strategy and data strategy, which are two separate things. You wanna balance the categories and disciplines based on your organization. You wanna continue to develop your leadership and drive data value. You wanna combine it with other frameworks, right? The DIMBOK wheel. The DIMBOK is another framework, basically the primary data disciplines. If you're not familiar with that, please get familiar with it. And another one of my things is, I truly tried to live to this Albert Einstein quote, is, I have seen people twist themselves in the pretzels. In the pretzels, they try to take care of a one in one million thing that will happen. And it's like, why? So you wanna make everything as simple as possible, but no simpler. So, but also gets an understanding of minimal viable product and things like that. And that, you know, you don't have to have it correct on the first try. This is something else I had to learn through my experience, right? Is I didn't have to be 100% correct out of the gate. I had to be the most correct I needed to be to help the organization move forward. And then I went to my next iteration. That's the way you need to kind of think of it, right? You want to cure technical debt or data debt, but the idea is you plan for that and then use that to move forward. In conclusion, all right, so we kind of touched on the management issues, the points of data value. What is the framework? Went through the categories and disciplines and hopefully I gave you some things to ponder. And one of the things that's in the book that Anthony kind of uses as his pet phrase throughout the book is go make an impact. So I'm asking you that within your organization, whether it be big or small, go make an impact. And with that, I'll turn it over for any questions. Thanks a lot, Gene. For those of you who may be interested, the book that Gene is referring to is available on Amazon and Kindle, pardon me, in Kindle form as well. And if we attend next year's enterprise data world, we'll be giving it away. We actually gave it away in 2019. And I'm pleased to say it was well received. I guess the question that I asked myself before we decided to publish the book, Gene, was do we really need another framework? But Anthony had a fairly compelling argument here. I mean, obviously this is not the same as a Zekman framework or a DIMBARC. But how do you see positioning this framework versus some of the others? Because that's a question that's gonna come up. Okay, I look at this framework as a template to follow, right? So if I was going to lay out a data management organization and I wanted to know kind of, you know, it's like, what disciplines would I need to focus on? This framework provides a guide that says, hey, I need to kind of focus these particular disciplines. And one of the things too is when I first saw the book when I went through and read the book, it's like, it was a-ha moments for me because we have talked about this stuff in the past, right? And but I've never seen it's put down in a concise enough way that was easy to kind of follow and look at and digest.  We would take the DIMBARC and the Zekman framework and the one used by the IBA and then the one over by the data maturity. And we would try to munch them all together and try to get something and say, hey, this is kind of how we're gonna inform our data strategy move forward. But if I use the DLF, that truly is my starting point for that to move forward. Yeah, I think, and I agree with you. I think the part about the justification for publishing this that really resonated with me when we were talking to Anthony was that, you know, what he was aiming for was a practical framework for sort of the data organization, which is what you mentioned. Not necessarily trying to define what the strategy is or what the architecture is, but the organization itself that's going to address those topics. And the thing that comes through time and time again, and for those of you who've not met Anthony, I mean, he's nothing direct and I think I've got more great one-miners from his talks than just about anybody else because he just calls it out. We're showing some goggles, we need to do that. He has such an irreverent style of writing, but it keeps hammering home the value message and it all comes back to value.  So anyway, there's a couple of questions here. So a question, can this framework be implemented at any level, I'm going to assume there, can this framework be implemented at any level? Or is this more of an upper level management framework? Yes, the point, that's a good point. Again, you have to look at your organization and maturity of it. It could move across two layers, right? You don't have to say, well, I need to start at the top and then work this way down or I need to start at the bottom and work your way up. It basically is where you are at the moment. Like remember, in your world, wherever you are in your organization, you may not realize it, but you have the opportunity to impact beyond your current realm of team or department. You just don't realize it yet. So you're looking at this framework that helps you provide the, an idea of how you can actually make that impact beyond your immediate team or group. And it doesn't have to be endorsed by up high or whatever like that. It'd be good if you had a data leader like a CDO in your organization who would basically endorse the framework and then you'd be able to just kind of use that as the guideline to move forward. But a lot of organizations don't have that. One of the things I've done, I've worked at organizations where I actually sat with the CEO in organizations where I never made it past an AVP, right? So, but the idea is that regardless, you need to have the same amount of impact, whether you're meeting with a CEO or an AVP to be able to get that message out. And so yeah, so it's in line to where you are. And then if you're fortunate to move up in your organization, take it with you up to that layer and then you'll have a more of the organization to impact. Gene, can you hold the book up again, please? Christian was just asking, what's the book title? It's called Data Leadership and the author's name is Anthony Alcomar. A-L-G-M-I-N. And Rex asked if you could put the alignment slide up again because he was out. Well, we're here to please. So there you go. And there's a couple of other questions here, which I'm afraid we probably are not going to have time to get into much. But one of the points here is that, as Irfan says, currently most CEOs have no idea about the power of data management if properly implemented. That is, that is, that is, that is, that is, unfortunately true in certain organizations, right? Like I said, my past experience with insurance companies, they are the laggards among the laggards. And so at the last organization, I actually did sit with the CEO and his leadership staff and try to, you know, go through this.  And some of it was breaking through. I could see some of it was breaking, breaking through. But there was this, just this thing about going to the shiny objects and immediately going to, you know, analytics and, you know, IA and everything, everything else without an understanding and you have that foundational piece. So I had to kind of, I still remember the CEO saying, hey, I'm thinking about doing this and this and this and this. He wanted to actually set aside some money to just focus on analytics and nothing else. And I said, I'm very intrigued by that particular suggestion, really intrigued. I said, one of the things we need to focus on before we can really move on that, though, is we have a lot of foundational issues we have to address first, right? And we were working through these. And, you know, then I could see the look on his face and I'm thinking, I probably shouldn't have said that to him. But at the end of the day, you know, I'm trying to be true to what I see and not just kiss, but just so I can get the CEO to, you know, like me.  All right. We're basically at our time here.  But Jean, thanks very much. I appreciate you talking about the leadership framework with us. And let me see. We're going to be back in 10 minutes with the final presentation of the conference, our last keynote. Thank you everybody for joining us this morning. And we will hopefully see in a few more minutes at the top of the hour. Thanks again, Tony. Bye bye. Thanks, Jean. Bye bye.


Hi, I'm Summer Wright and I'm with Cal OAS Recovery Individual Assistance. I have been coordinating assistance centers since about 2017. I think I'm probably going on about over 40 assistance centers at this point between local assistance centers and disaster recovery centers with FEMA. I really got into this line of work because of the humbling and fulfilling experience that individual assistance offers directly to survivors who have been impacted by multiple different disasters. These local assistance centers or disaster recovery centers are really that first step in recovery for these survivors, you know, giving them hope in tomorrow. So for me it's just, it's a huge joy of mine to be able to go home at night knowing that I have, you know, even if I've only helped one person or I've helped one person, you know, receive the assistance that they need. At the end of the day it is fulfilling and I can lay my head down peacefully at night knowing that, you know, I'm serving purpose to somebody and I'm really grateful for that. I'm Summer Wright and I am Kalawiyah.


Hello, my name is Shona McCannan. I'm an ex-student of Tilburg University. I was there from 2011 to 2014 and I studied international business administration. I came to Holland to primarily improve my hockey and combine top level sport with a top level degree at Tilburg University. I have a lot to thank the University for allowing me to combine the two. I heard great news last week that I've been nominated and included into the Wall of Fame at Tilburg University, which is a huge honour for me, especially being from Great Britain, being rewarded into that group. This is fantastic, so a huge thank you to everybody that set that up and included me in there. I'm sorry I can't be there this evening. I have a game again to Argentina with England in preparation for some tournaments this summer and the Europeans. But thank you once again, I've got some really fun memories of being at Tilburg and wish you all a great evening.


When I was 17, I was a beauty queen, I had such real big dreams, I I'm personally tenant J.R. Phelps. I'm a public affairs officer with the United States Army Reserve. Guess it's really overwhelming to sit and think about it, the legacy. My grandfather, my dad's dad, served in the Red Bull Express during World War II. It was a truck convoy that served getting supplies through Normandy. All the way, the Red Bull Express. They were called the Red Bull Express because they didn't drive with headlights on, they only drove with red tail light. They each truck followed. My dad served in Normandy during the Vietnam War. My uncle, my great uncles, both of my grandfathers. I left Ohio as a tanker, basic training. I wanted to be a tanker because my uncle was with Patton as a tanker. I had the pleasure of escorting trucks during the Teester Strike, the riots in Youngstown, Toledo, Detroit, Cleveland. So it was a trying time. What we as reservists do is incredibly important. I also think that it's important that units know who their soldiers are and know what their talents are. I've been singing with the military probably for as long as I've been in the military. My very first unit, they needed someone to sing the anthem. I said, hey, I sing. And the commander was like, I'm not sure. Let me let me get a little snippet. After singing, she pulled me aside and said, we've heard of the soldier show and we think that you should audition for it. Sent them a video of me performing at the Apollo and went out there, didn't really expect much, sang my song and they said, okay, you've been selected. So this is your new duty station. That was pretty much my intro into active duty army life. Thinking back to the opportunities that my father and my grandfather's had, they did not have as many opportunities as I have now. It's pretty amazing to see the growth within the society and just within the military as an organization. I think that it's pretty special to be a part of such a legacy. It's something that I can share with my father that bond. I'm First Lieutenant JR Phelps and Black History Month to me means remembering that I'm the granddaughter of a Red Ball Express soldier and that I continue his legacy.


Proudly we hail from New York City where the American stage begins. Here is another program with the cast of outstanding players Public service time has been made available by this station for your army and your Air Force to bring you this story as Proudly we hail freedom our story concerns Thomas Payne a true story of one of America's greatest Exponents of freedom our first act curtain will rise in just a moment, but first today Your rapidly expanding United States Army needs intelligent young men with ability and ambition Men intelligent enough to recognize the vital need for a strong armed force Men with ability enough to be trained in a necessary job Men with ambition enough to secure the future for themselves and their loved ones Does this description fit you? Can you qualify? For full information on how you can fit in with the finest Check with your nearest United States Army and United States Air Force recruiting station now and now your army and your Air Force Present the proudly we hail production Thomas Payne This is the story about a man named Payne Tom Payne It's a story about our country to about its birth It's page one in the book of our heritage a page. No American will ever forget Tom Payne's name isn't remembered as well as many of the names on that page But what he did and believed had a lot to do with its writing Fact is some people feel without him that page might not have been written at all This is our story The month was November the year 1774 when Tom Payne first set foot on the soil of America He came from England arriving in Philadelphia sick and nearly penniless man With him he had a letter of introduction from Ben Franklin Aside from that he had little else but the clothes on his back Now he stepped into a land that was trembling with a revolt fed up with domination and tyranny Tom Payne looked at what he saw listened to what he heard placed his fingers on the pulse of a rumbling America and Knew it's beat He was an uncommon man who could talk to common men could listen to their words with understanding In Tom Payne burned the hope of America. I speak plain And I'm a feared of no man on land or sea I say just time. We were rid of the lobster back Time we sailed our own ship and done with a helmsman who don't know part from starving the captain speaks true And I say the captain's a spouting fool They're my dandy before I scuttle you just where would you ungrateful dogs be were it not for the grace and kindness of his Majesty Well, I'd say we'd be right where we are now and for a happier about I Know you not sir, and I like not your words know your ugly face I face as God's work my words are my own and I speak them as I please and as for knowing me There would be no benefit in it for you That's the kind of talk I like a drink for the stranger You will not find such talk so enlightening in a king's jail or dangling from a jibbit The king has many jails and many gibbets die and one day you murderous dogs will grace them You before I break your jaw take your fine talk elsewhere. I'll hear no more of it Go tell the king is royal subjects are tired of his ways You've not heard the last of this only the beginning my friend only the beginning Not sir, but shake your hand. I will I'm captain Josiah Clark of the Sea Witch out of Boston. How do you do captain? I'm Thomas pain late of England Good day, mr. Aitken. I'm pain Tom pain. Ah, hey, so I gather sit down sir I read the letter you brought for mr. Franklin. You found him where I trust I found himself good And now what service can I beat you? I suppose you want to borrow money? No, mr. Aitken. I wish to borrow nothing. I well, I heard that you were starting a magazine I should like to write for it. Hmm. You don't tell me and just what has been your profession? I'm a staymaker by trade. I've also been a tinker sailor tax collector carpenter teacher writer of sorts and General failure or do you lack frankness? No, no, do I lack frank? Well, it's true. I am going to publish a magazine the Pennsylvania magazine to be exact is That some of your writing you brought with you. Yes, it is sir. I'll leave it with me and come in tomorrow mr. Pain we shall discuss this further. Thank you, sir and good day. Good day, mr. Payne No Tom pain didn't lack frankness nor ability He became the first editor of Robert Aitken's Pennsylvania magazine and in a very short time made it the most widely read Publication not just in Pennsylvania, but in all the colonies Then five short months after his arrival the seething volcano of growing discontent toward the mother country erupted the date April 1917 75 It was five days later that a rider from the north galloped into Philadelphia He pulled up before the city tavern and began shouting the new it started it started. It's war What are you spoken about man a war?  Lexington conquered with that in Massachusetts You blame digit who drove the lobster backs into Boston who the farmers that's who they licked him fair So gentlemen at last it's come I knew it must sooner late what come what concerns Massachusetts does not concern Pennsylvania What concerns Massachusetts mr. Aitken not only concerns us it concerns the whole world Oh come pain of course we want our differences with England straightened out, but bloodshed this wild talk of independence is serious It can't be rushed into it must be considered and you mr. Johnson are a fool to talk to it was more than a spark Setting off a bonfire that happened at Lexington and Concord that spark must not be allowed to die. It must become an inferno Lexington was not just an act of man I believe it an act of God and it is a sacred duty of all of us to join this struggle Consider it you say I say there is nothing left to consider let us act upon it now Union and independence at this time are out of the question perhaps for you gentlemen But as for me you will please accept my resignation. I have more important work to do So tom pain left the pennsylvania magazine and with a few shillings in his pocket Set out on his important work to write the case of america against tyranny It was his practice during those first unsettled and confused months To stroll out from the city along the country roads in this scene of peace and quiet He'd go over in his mind just what this armed uprising was all about what caused it what could be gained by it It was on such a stroll that he first met sarah rumpel What right has any man? Oh, no, no But uh, but if the cause be I I beg your pardon Aren't you the one have a terrible argument all by yourself? Yes, madam, I suppose I was I had thought I was alone out here. Oh, no, I saw you from the house I've seen you walking by before And it's such a hot scorcher of a day. I thought you might like a glass of buttermilk. Well, you're very kind miss Hey, it is a hot day and I certainly would like a cool glass of buttermilk My name is sarah rumpel. That's my class far right there.  It's certainly want to meet you Well, mr. Aiken Um, we've been friends since that first day you walked in here Now I've read this this common sense of yours and I cannot I shall not take the responsibility of printing But mr. Aiken you take treason and expect me to be a part of it No, Tom. I'm sorry I am not the man for you Well, mr. Rush a very rebellious piece of writing mr. Pain and one I shall not jeopardize myself in printing I cannot help but admit. I admire what you have done, but Won't take the chance treasonous. Yeah, can't afford the risk. No No Why don't you try the scot robert bell robert bell Robert bell Mr. Pain, um, I've read your wee book. It is a brave piece of scribbling How much of a royalty would you be expecting if I were to undertake the job? I want no money I did not write it for money. Mr. Bell print my book print it and I shall have reward enough Hi, mr. Pain that I will that I will In january of 1776 without fanfare or introduction There appeared the booklet entitled common sense written by an englishman It shot like a ray of sunlight through a dark overcast It was printed and reprinted throughout the 13 colonies 300,000 copies one third of the entire population owned it and no one can say how many more read it And just what did tom pain say? What did he say to inspire men toward the distant goal of independence? The sun never shown on a cause of greater worth It is not the affair of a city a county a province or a kingdom But of a continent of at least one eighth part of the habitable globe Oh ye that love mankind Ye that dare oppose not only tyranny, but the tyrants stand forth Every spot of the old world is overrun with oppression Freedom have been hunted around the globe asia and africa have long expelled her Europe regards her like a stranger and england has given her warning to the pot All receive the fugitive and prepare in time an asylum for mankind Overnight the name of tom pain and his books swept through the slowly awakening colonies Tom pain had struck the heart of the people He had given them the will the reasons and the ultimate result of their bid for freedom He wrote in words. They all understood He could have accepted a position in the government, but instead he chose to fight for what he believed But before he left he went to say goodbye Good day tom. Good day, sir. You've come to say goodbye. Yes Yes, that's right You're going away to the fighting. Yes, I must I knew your order Sarah Maybe someday I'll come back Maybe you will tom you'll always be welcome here And in my heart will you kiss me good sir? You are listening to the proudly we hail production of tomas pain. We'll return to our story in just a moment Young man. Let's talk about your future and america's future. They're important to each other, you know Today your united states army is charged with a vital responsibility You need only to glance at your local newspaper to realize how vital And to meet this responsibility The army is rapidly expanding its forces They have a job for you a job that must be done by men of courage You can get full details of how you may best serve your future and your country's future By a visit to your nearest united states army and united states air force recruiting station today You are listening to proudly we hail and now we present the second act of tomas pain Tom pain found the army what was left of it that fort lee across from the island of Manhattan There it lay licking its wounds after being cut to pieces and thrown off of long island battered at harlem And again at westchester losing port washington From 20 000 men it had shrunk to 12 000 And the number growing less daily as many deserted the cause they had so bravely taken up Mr. Payne general washington. We'll see you now Go right in thank you Well, mr. Payne We meet again and a pleasure, sir. I assure you you do not come upon us at a happy hour How can I serve you it is I who have come to ask that question of you you have come to join us then Good, I thought you would I have need of your common sense and badly The men are angry bitter discouraged. They've known nothing but defeat We're new to this kind of life and we're learning painfully What kind of position would you choose in my army general washington? I am not a soldier and therefore I want no position of rank Let me go among the men and talk to them. Let me be one of them. Let me be tom payne volunteer No more. I don't know whether your words will be listened to here, but You have my permission to try You have not picked an easy task I for one welcome you in any capacity And so tom payne went amongst the men and as washington had said they were in no mood to hear words Did you expect to win your freedom easily in a few battles? Did you expect to buy it cheap?  I was not there, but I'm here now and I'll be here as long as there's breath in me Well, I'll save mine and go home then go and may your soul shrivel inside your worthless caucus No man can speak to me like that. I'll call you every foul name. I can think of and all of them too good for you Oh Get up out of the mud mr.  They march the english snarling at their heels retreat retreat Retreat No need to shout this man is ill. Yeah, give us a hand.  Hi tom See if there can be found a room in one of the wagons for jacob. Hi. He's done in he shall go no further I'll make an end of retreating here now and let go of easy easy jake molly I'm afraid it's about done. I mean there were a dry place for me Tom Tom hi hi jakey I didn't leave you tom He stayed I know jakey But I I gotta leave you now nonsense jake When the sun comes out you'll be fine again the sun The warm sun What I wouldn't give for a look at it You know tom Sun is like liberty bright like gold now Nothing but rain cold cold The sun went out. No jakey. No It's hiding behind the cloud that's all right I must lie down He's fainted. Yeah, let me put him down Tom Tom pain look Look there I see the sun there yonder He's gone He's gone jacob haskell was gone And many others with him many not so bravely Walking off in the night alone or in groups And those that remained continue to retreat slowly painfully winter upon them It wasn't difficult for the English to follow with bloody footprints marking their way Tom I sent for you because I need you as I never have Our plight is desperate. We number little more than 2,000 men I fear we shall have to retreat west into the mountains unless something is done soon We need food. We need ammunition. We need men The colonies must be made fully aware of our circumstances You must write another common sense Write and tell them tom Congress must know the people must know Do what you can Even thad We even tom They sit here and you won't be freezing your bones so fast. What do the general want tom? Later sam Bad Can I use your drum?  I'm going to write you one God willing hey tom pain's gonna write us a jig There in the flickering firelight with a cold winter wind Flipping about him a drum between his knees with its head for a table He wrote them a jig that was a symphony He wrote them immortal words that shall live in time as a beacon light for all freedom loving people These are the times that try men souls The sunshine soldier in the summer patriot Will in this crisis shrink from the service of his country But he that stands it now deserves the love and thanks of man and woman Tyranny like hell is not easily conquered Yet we have the consulate Tom left the army shortly after the first of the year to take the job of secretary of the congressional committee of foreign affairs He continued to write more crisis papers What he wrote not only inspired it made sense to even the simplest mind He stayed on at this job until the battle of brandy wine creek in september 1777 It was a disastrous battle for the american cause Philadelphia now lay open to the english the city was gripped with fear and pain Pain wrote another crisis paper and stayed on exhorting pleading with those who left The strongest fort an army can have as a city every street can be a death trap for the enemy We can hold this city and we must Vanish the fear from your hearts. I say it is not too late Stand here with me now Only a few listen not enough Tories tried to assassinate him and finally at the last minute with the Hessians entering the city He went to seek out the army He was with the army at german town Tom was with him at fort mifflin too fort mercer He was there through the hard autumn of defeat doing what he could While lord howe enjoyed the comforts of philadelphia the men at valley forge knew no comfort Only bitter cold Tom you can do no good here Only one more to feed only another man's suffering and god knows there are already too many Go find the congress tom go find them wherever they are tell them i must have help if i'm to go on The same story if anything worse now than the winter before I sometimes wonder how we've endured so long He found the congress at york and they welcomed him He stayed on with them laboring through the winter day and night writing more crisis papers Wrangling shipments of food for the army tireless and unceasing in his efforts Another spring and the 4 000 survivors of the long winter at valley forge were joined by 8 000 new recruits Again the armies took the field at monmouth in the colony of new jersey. They met At monmouth the cause of america freedom was the cause of all mankind Stand easy This time we don't run It stood and it held and for the first time in nearly three years put to flight its proud enemy Four didn't end there at monmouth It took another five bitter years of fighting to do that But a lot of folks feel that monmouth was the turning point But threw it all to the very end Tom pain continued to labor with his pen his mind his voice His energy and faith were tireless And finally the day for which he had so long labor did come And he was able to write the times that tried men's souls all over And the greatest and completest revolution the world ever knew gloriously and happily accomplished That's not the whole story of tom pain's life But it's the part that most directly affects us Between that time and this much has happened But the basic belief for which men fought and died in those days are the same beliefs we uphold today We owe so much to those gallant men And it's often been said if george washington was the sword of the american revolution Tom pain was the pen These are the times that try men's souls The sunshine soldier and the summer patriot will in this crisis shrink from his duty But he who stands it now deserves the love Here's a special message for the young men of our country The united states army the senior service of our armed forces is expanding rapidly and needs your help By enlisting in the united states army You'll not only get the finest training in the world But you'll have the special pride that goes with wearing a united states army uniform Why not get full details today? Visit your local united states army and united states air force recruiting station and list now This has been another program on proudly we hail presented transcribed in cooperation with this station Proudly we hail is produced by the recruiting publicity bureau for the united states army And united states air force recruiting service This is kenneth banghardt speaking and inviting you to tune in this same station next week for another interesting story on proudly we hail


Hi, beautiful. Today we're watching videos addressed to me. A lot of I'm sorry, Brad Mondos are gonna happen. That makes me think that there's gonna be a lot of hair disasters today. So hopefully it's not too bad, but I'm definitely looking for a laugh today. Maybe a little hair disaster might be kind of fun. Isn't that fun to say? Am I not supposed to say that? And Sia also wanted to just pop in and say hi today. Say hi to your fans. She's like, mm-mm, I'm gonna go sleep now. I don't wanna do this, daddy. Just big girl. Say bye to everybody. Bye, guys. Today's video is sponsored by Care of. Care of helps you find the right vitamins personalized just for you. Care of is formatted with cleaning ingredients and they're very transparent behind all the sourcing and research that goes into each of their products. Care of's holistic online quiz makes it easy for you to know which vitamins and supplements you need to achieve your health and wellness goals. They ask you questions about diet, lifestyle, and personal health goals in order to make a customized plan using their research that is completely tailored to you. It's like getting a one-on-one consultation with nutritionists. What's also great is they have an eco-friendly mindset and all their vitamin packs are compostable. Here's my little Care of box. It's so freaking cute. Look at that pattern. Ooh, it says hi, Brad. And all three of my vitamins are in here. I have two veggie omega vitamins in here because I am vegan. So it's just to make sure that I get all the appropriate nutrients. We also have another vitamin in here that's really cute looking. It helps with my cognitive health and making sure I'm alert all the time. I just pull out a packet every day and just take one and it's super easy.  We also have this super berry powder that can just be mixed in a drink. And I love this stuff. It tastes so freaking good. And this is just to make sure my body's all in order and good and it also maintains great vascular health. You know, we are in the new year. We're in 2021. I really wanted to make it a priority this year to take care of my health and wake up early, go to bed early and that's what I've been doing. And it makes me feel really good about myself to just, you know, pop those vitamins in and know that the inside is working great. And that's the most important part is when you feel good. You can take care of quiz and see what vitamins and supplements they recommend for you right now with my link right below. And make sure you use my code BradMondo50 for 50% off for your first month at care of. And now let's get into things. Let's watch some people ruin their hair. Let's do it. I'll up first we have a video from a channel called Shatshranians. And this is called how to removing color with bleach bath turns to fail. BradMondo, enjoy the laughs. I hope I do enjoy the laughs and I don't cry at all today. I'm going to try and attend a bleach bath because I don't want to full on bleach my hair but I just want to lift my color out because I'm going to be adding color throughout the bottom of my hair. I'm not going to be applying it to my roots only to my midsections and down to my tips. I think this is a great idea. It looks like you have a lot of buildup of some kind of toner or something over your existing blonde hair. And you need to get that off.  And I'm not really feeling it. This whole look you have going on, it's not exactly for me. And if it's for you then girl, get it. For some reason I feel like it's not for you either. Okay, typically you're only supposed to use like 10 or 20 at the max. I really want to get up to a 20 because I want a little bit more of a lift. I'm going to dilute my 30 with 10 to bring it down to 30. All you gotta do is add the two developers together. So 30 and 10 and divide by two. And that's when you get what developer turns into. That's kind of the rule of thumb hair cells use. So you're getting a 20 volume when you add 30 and 10 together. I think that'll be perfect though. 20 volume is a great idea. Then I'm going to add some violet crush. I really don't know how much purple shampoo I should use. I'm trying to use this to try to tone it as I bleach. I don't know. I've never used a purple shampoo when doing a bleach bath. Seems interesting. It seems like it would work. Seems like maybe not at the same time. As long as you get that lathering moment going on it'll be good. And yes guys, this is the one time that bleach should lather. I don't know if you ever thought I would say that but this is it. Okay, hopefully you guys can see I added this mirror. And we're sectioning. I love it. I'm just going to be bleaching from here down and I gotta go fast. I guess worst case scenario.  I went ahead and I just jumped in and already screwed up because I touched my roots like I said I wasn't going to do. Girl, why are we doing the roots? And then I decided it was a wonderful idea to go ahead and get my top half too that I swore I wasn't going to touch because I wanted to get rid of that stubborn yellow. Awesome. Look how precise I am making sure it's saturated with bleach. I think it's actually a good idea that she did that because it was all kind of looking a little bit of a mess. By a little, I mean like a lot. It was kind of awful. All right, let's just cut to the chase here. We get it, you put bleach in your hair. I want to see what happens next. Typically we apply a bleach bath on damp hair. It would have been better if you had applied a little water there. That way you get that lathering. She kind of just applied this as if it was just regular bleach without shampoo in it. So it was kind of no purpose of putting the shampoo in. Bagged up, I'm going to let it sit on my head. I'm glad she bagged it. That way we can keep the heat in and process that lightener faster and allow it to not dry out as fast. So we're going to get that moisture in there to keep it processing and keep it going. Bleach loves moisture. I washed it out and again, it lifted so well. I really think that the dilution didn't work. Yeah, it's cause you didn't do it correctly, but it's okay. I'm toning it now with this stuff. It's like lavender moons, it's like a light purple. I'll let this process for about 20 minutes. This is what it looks like. It did really well. That looks a lot better. Still not perfect, but I will take it. There's still that hint of yellow and this is where I royally ducked up. I should have gone with the T18 instead of this. And with a Wella 050 and see what happens. I mean, worst case scenario, I'll have like blue silver hair. Why are we using 050? That's like literally blue pigment. I'm 90% sure it's an additive for other Wella colors. So you don't actually use that as just your only color you can, but it's really to be combined with other things like T18 if you need extra toning properties. Your hair is about to go slate gray. God. Yes, I did. It's not even blue, it's like mucky gray.  Please fix it somehow. Okay, I am going to have Arctic Fox ritual and Raph mix together on top, blending down to the bottom to Arctic Rush's purple rain. A little worried because her hair is already gray and she's going to put purple over it. So it might be a little mucky looking, but it might be fine. It's okay to put purple over a gray color.  They're actually going to work together, but I don't know what's going to happen really, but she's still sectioning and I'm happy with that. You know, it's all I'm asking for these days. It's just some sectioning. Top part is that maroon color. It's dyed, it's sitting. I'm going to let it sit here for like 30 minutes. The bottom part is purple. I'm scared. You guys, ah. What the? Oh my gosh, you guys. It turned out so pretty. No, no, no, no, no, no, no, no, no. I am in love. Like this was the best mistake of my entire life. I'm thankful. I learned a lesson and I got outside of my comfort zone and let me just tell you. I think I speak for all of us when I say what the? How did we get here? And why does it look so good?  I want to be your friend. This is your color. Your hair looks so healthy. This is the one of the most gorgeous transformations I've ever seen that was in total accident. I'm so sick. Next video is by Meredith Reeves. This is called Brad Mondo. I am so sorry. Mmm, I'm scared mom. Take me home.  One side will be pink and the other side will be green. Okay, listen, I've done this look before. It was cute. However, girl, you got a lot of going on with your hair and I just don't know if you got the talent to do this, babe. She told me use this extra strength powder lightener. We're gonna use this and she said use 40 volume and she said don't use a lot of it. I told her I don't care if my hair falls out that much.  Why are we using 40 volume? 30 is just fine, darling. Okay, so we are sectioning slightly. So again, I'm happy. She is however doing something very wrong and I know you guys might not know this but in this case, why are we applying to the ends first? Those are the lightest parts of your hair, girl.   We just need to hurry up and bleach this part so we can rinse it out. I don't want my hair to fall out. Please, I don't wanna miss those spots.  Have you seen the way your friends are sectioning your hair and the ends are all dry and they're trying to section it? It's such a f***ing mess. Okay, can we just rinse out the bottom leaves the top? Can we do it in the bathtub? Girl, I feel like when you rinse out the bottom it's gonna take some effort when it's still wet. This is so bad. No, just look at how my hair looks right away. Can you please, can you please help me? We just have to record it. Oh. Finally lifting my blue color. I took it out of the bottom because I really didn't want it to make my hair fall out. I'm very happy that she rinsed the bleach out of the bottoms of her hair because, yeah, if she left it on it probably would have been RISP. And now we're waiting for the roots to process. I just hope that she leaves it on long enough so they aren't pissy, piss, piss, piss yellow. The colors are these colors, the green and the pink. If you have yellow in your hair it'll just make it really bright green. And the pink, it'd seem more of like a golden pink, which is also fine. These are good colors for the scenario that we're dealing with right now. There are so many spots of dark hair. You literally had one job and it was just to put it around the primers of your head. Here, you got a bald spot now. No. I'm not joking. Grandma, I know. The way you lift it up, look. Where? That's not a bald spot. You see, is that not a bald spot? I think it's just a really light, right there. I think it's just really light right there. Girl, it's the black.  Oh, why is it black? She goes, why is it black?  You didn't do anything. Also, this green color is kind of ugly. I said it. I got it out of my system, I said it. Okay guys, so this is my finishing hair look for today. We had to mess up somewhere.  I'm not mad at it. I actually think it looks pretty good. I don't think anything is wrong with it but it is really dead. It's giving me holiday vibes, Christmas tree. Next time I would like more of like a hot pink on you with more of a turquoise on the other side. If you didn't tell me it was pink and whatever else you chose, I would think this is green and red. Let's get those roots colored properly. Let's just section everything out from bottom to top and then do a nice different variation of two colors. Okay, thanks so much. And yes, thank you for saying sorry because my feelings are hurt. You're still beautiful though. I love you. Okay, moving on. Next video is called, I bleached my hair so you didn't have to. Sorry, Brad Mondo, it failed and this is by Annie forever. Never thought I'd be saying this but I think I'm gonna try and bleach my own hair. And I have to do just like one side of the front oboe. I'm just so scared. It's gonna go ginger because like you can see right now all the different colors in my hair. Okay, we are doing nice sections, very, very small. We're starting at the ends. I see you've been learning and I appreciate it. However, I do always say put a lot of bleach on your hair so clearly you weren't taking notes because this is the tiniest amount of bleach you could possibly put on your head. I mean, she's being very thorough, I have to say. And we're putting a foil on. Yay. And it's looking uneven, very uneven. Okay, perfect. To be expected. So I'm just gonna do my roots now and just wait for the last. So she left the mids and ends on until they turned a little bit like yellowy orange which is what I always recommend. And now she's doing the roots which I think is such a great plan. I don't know how this is gonna go wrong. I mean, I feel like she just has very stubborn color in her hair that's like not gonna come out which is kind of sad because she's doing everything right. That was a very chunky section she took out though. That's like a lot of hair. It is, but I don't know if to leave online or go cause it's already been online for 40 minutes or more. What I would have had to do is foil every single little piece and put so much lightener on it that way it never dries out and you get the maximum amount of heat. It would have lifted it perfectly for a little bit of damage.  I don't think it's gonna be light enough. Oh, I know it's orange, my love. Kind of interesting that her midsection is so bad and her roots and ends are really nice looking. Oh, we're putting the purple right over the orange. That way it turns mucky gray. Perfect. Unless the purple's dark enough to cover, which you're probably not. Okay, this isn't finished like. It is bad, but it's not that bad. Please like, because I just want to take a dramatic time doing this. That ends shot. I get your vision. You just need to lighten those middle sections that are orange again. Do the exact same process on just that middle part. Lighten it nice and bright and then tone it again. And actually, you'll get a beautiful color. You actually did quite well for the palette you were working with and everything that was going on with your hair. So bravo, but also like no, no. Better luck next time. I don't know what this is, but okay. All right, so we definitely had some hair disasters today. I feel sad for some of these people today and hopefully next time they learn their lesson and maybe don't do it themselves or do it better next time. If you guys aren't already subscribed, make sure you do right down below right there. You can also hit the like button and the bell icon while you're there. That'll be great. Make sure you guys follow me everywhere else. Here on my social media handles all around me. We can have fun. We can hang out on social media. If you guys want color like mine, you can check out my hair color brand called X Mondo Color. It is linked below. You can also head to X Mondo Color on Instagram. And if you guys want some amazing fabulous hair care, you can check out X Mondo Hair at xmondohair.com. Link below. And check us on Instagram at X Mondo Hair. Make sure you guys text me at my number right here. It'll notify you every time I post a new video. I do really see all your messages. And if you guys text me right now, I'll be texting a few of you right back. I have an amazing, gorgeous extra life merch line now available. It's all right here. If you'd like to shop it, it's linked right below. So check it out. This Instagram shout out goes to Katie.  I used to be blonde and thriving, but since lockdown, it was too hard to manage. And I went dark brown. Loved it, but now I'm bored. I have warm undertones and want some color, but no clue what to do. I am picturing a beautiful, deep, mahogany, like a really, really rich red. I'll put a little reference right here. I think that would look incredible on you. Plus, when you lift this dark color of your hair, you're gonna have a lot of red to deal with. So you might as well just go red. If you end up doing it, let's see a photo of it and good luck. That's all for today, guys. Thank you so much for watching. Don't forget to live your extra life and I'll see you next time. Bye, guys.


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