Coming up on DTNS, Etsy wants some Gen Z business, Huawei's innovative play to stay relevant as a software maker, and what's new from Facebook's F8 Development Conference. This is the Daily Tech News for Wednesday, June 2nd, 2021 in Los Angeles. I'm Tom Merritt. And from Studio Redwood, I'm Sarah Lane. In Salt Lake City, I'm Scott Johnson. And I'm the show's producer, Roger Chang. We were just talking about vacation movies and melatonin. If you'd like that wider conversation and some jet lag dealing tips, join our expanded show, Good Day Internet. Become a member and get it at patreon.com slash DTNS. Let's start with a few tech things you should know. Microsoft announced it will hold an event to announce the next generation of Windows at 11 AM Eastern time on June 24th. Microsoft is rolling visual elements from the show, shelved Windows from the now shelved Windows 10X. So many folks expect significant UI changes, as well as a more developer friendly app store. Microsoft also announced that version 92 of the Edge browser will support automatic HTTPS capabilities, automatically switching URLs to use encrypted HTTPS connections. Security researcher, Gaby Kerleg reports that both Android and iOS versions of the Alibaba-owned UC browser send IP addresses and unique user ID numbers to Alibaba's US-hosted servers, even if you're using incognito mode. IP addresses, not so bad, unique user ID numbers, not so great. Since these findings were published, the English version of UC browser was removed from Apple's app store, although the Chinese language version and Google Play apps are still available. Ikea listed a $199 symphonic 22 inch by 16 inch picture frame with Wi-Fi speaker on its site, made in collaboration with Sonos. Although the product has not been formally announced and no release date is yet listed, the picture frame supports AirPlay 2, allows for stereo pairing, including using them as rear surround speakers and can be controlled through the Sonos app. LG announced it's gonna phase out LG Pay, its digital wallet over the remainder of 2021 with plans to fully shut it down on November 1st. Users will be able to use your existing cards linked to LG Pay until then, until November 1st. But functionality like adding new cards and purchasing gift cards will be shut down before then. According to a Pentagon report summary seen by the Hill, two DJI drones built for government use have been cleared for use by the Pentagon with an audit finding, no malicious code or intent. Back in January of 2020, the Interior Department grounded its fleet of over 500 DJI drones over cybersecurity concerns. Okay, so we're friends with Xiaomi and DJI again, but still not halfway. Let's talk instead about fashion, Scott. I think so. Let's get a little crafty as well. You'll see why that word came up. Etsy announced it's acquiring the fashion resale marketplace D-POP in a cash deal worth $1.6 billion US. This is expected to close by the end of quarter three of this year. D-POP was founded in 2011, has 30 million users across 150 countries with 90% of its users under the age of 26 and specializes in vintage clothes and streetwear. According to the Boston Consulting Group, the global market for pre-owned apparel is worth up to about $40 billion a year. That's a lot of money. That's about 2% of the total apparel market and expected to grow to 15 to 20% annually for the next five years. This is a big purchase for Etsy. D-POP, if you're not familiar, looks a lot like, I mean, there are many resale platforms these days.  D-POP is another, D-POP is a little bit different though because it skews so young and it also, if you haven't used it before, it mimics Instagram really specifically so that if you're scrolling through D-POP, it's as if you're scrolling through an Instagram feed of influencers, but it's all very focused on, well, Instagram is focused on sort of people looking their best, but this is about like, hey, look at me in this awesome shirt, wanna buy it kind of thing. So it has gained a lot of traction in, I'd say a short amount of time, but the company's been around since 2011, I think. And but it's definitely popular with the younger set. And it's interesting to me because Etsy, I mean, people of all ages use Etsy, but I think it's user-based, use a bit older. Yeah, it's a lot of DIY stuff, but so is the idea of recycling and repurposing clothes. It's a pretty good match. I also think it's interesting that we're seeing companies kind of eating around the edges of Amazon. We've talked in the past about Shopify becoming an Amazon competitor slowly by connecting you directly to independent sellers in a way that Amazon doesn't do in its friendly of a way. Independent sellers complain about Amazon. Shopify is like, you're gonna own your relationship.  Etsy seems to be wanting to do a similar thing, which is we have a huge marketplace for a particular market, but we don't have recycled fashion targeted towards this demo, let's add that. And I think that's an interesting move and a smart move for Etsy to make. Yeah, so I have a 21 year old son, just turned 21, and he uses this service all the time. I think news like this isn't gonna really affect his outlook on it or any more than his outlook on Facebook buying Instagram, still prefers Instagram over other social services. So this little crossover I think will be kind of a blip to the user base. As long as Depop continues to do what it does, it will continue to be kind of the thrift store of the now, like that's what it reminds me of. I just dig in through some of these, I'm like, yeah, this is what I used to meet my friends that go to the thrift store and look for this stuff. In fact, some of this stuff is from when I was a teenager and it's back again and who knows what people are wearing. But yeah, I think it seems like probably a good acquisition. It just seems like there's not a lot of crossover though between this and Etsy and maybe there is more than that. Well, Etsy does have an apparel section. Yeah, that's true. And again, a lot of it is sort of like, I made this shirt, do you want it? But there's so much of that going on. For example, over the last, let's say year, but maybe a couple of years, the idea of tie dye in your own clothes, while some of us remember doing that as kids, is very hot again.  And young people realize that if you can make a buck doing something, then it might be worth it. I think it's also interesting timing, not just for two companies like Etsy and Depop, but the idea that a lot of people were grounded from going to department stores or big retailers during the pandemic, and in many cases still are. So you've got that going on. So you turn to services like Depop a little bit more than you might have otherwise and then go, oh, this is pretty convenient.  And maybe somebody else wants it. You might be able to hand it off type of thing. So this whole second hand market of apparel, I think the Boston Consulting Group is right that it is going to be a sector that grows quite a bit, at least in the near term. Yeah, and keep in mind, we think of Etsy as the craft marketplace and it still is that, but it has moved beyond just things you made. I bought some used plastic cups on there. Like it is moving into eBay territory quite a lot more. And in that respect, adding Depop makes perfect sense. All right, we're still mad at Huawei here in the United States. When I say we, I mean the United States government, I'm not part of the United States government. I should say they, the government is not letting up on Huawei, which means it can't get parts to make its own stuff, which means it has to turn to software, but it can't use Google's version of Android. So Huawei has now launched its Harmony OS for mobile phones, coming to the flagship Mate 40 on June 2nd and other Huawei phones over the coming months. Previously, Huawei had only run Harmony OS on its televisions and some of its IoT devices. The company denies that Harmony OS is in any way a derivative of Android, saying no single line of code is identical to Android, but Verges John Porter was able to side load the WhatsApp Android APK onto a Harmony OS powered MatePad Pro and it worked just fine. So you leave that as an exercise for the audience. Huawei is building the operating system as a platform for making it easier to connect devices to each other. And this is interesting positioning. If you're gonna get into the operating system market, you have to find a reason to switch operating systems. It says it's open to other phone makers using the Harmony OS on their phones, but it's really after IoT device makers to inter-operate with it. The hope seems to be to make Huawei phones stand out as the easiest phones to use to control your smart home. The president of Huawei's Consumer Business Group software department, Wang Cheng-Yu Lu, told reporters the problem with existing operating systems is that devices can't be connected easily with users often having to download separate apps to get things to connect. But Harmony OS can enable devices to be connected to form a super device. It will work as one file system, literally one device. Concept is you have a control panel on your Harmony OS device that you can use to do all the stuff. You compare Bluetooth headphones with your TV from the phone without having to add a bunch of apps. Your smart drink maker can be customized to make its recipes fit the health requirements it reads off your smartwatch. Huawei also released a Harmony OS plugin that lets it communicate with windows and other operating systems so you can do things like save photos from your phone directly to a laptop. So far, Mizu has hinted that its smart devices might adopt Harmony OS. We haven't heard any word on the bigger players like Oppo, Vivo or Xiaomi, which if you're inside China you're gonna need those big players on board. Huawei also announced new MatePad tablets running the Snapdragon processors, not Huawei's own Kirin processors implying that they aren't able to build those fast enough anymore. They announced their first Harmony OS powered smartwatches. They were using a light OS before that. They announced a new stylist and teased an announcement of an upcoming flagship P50 phone. I can't help but think of Harmony remotes and I can't get it out of my head. It's really unstructured with it. I know, I can't help it because you're just like, hey, Harmony OS. I'm like, is that the OS in a Harmony remote? No, it's not. It's not at all. It's not even close. But interesting, when we were talking about this prior to the show, it hit me that this just feels like the era of Windows and Mac competing in the 90s and other OSes popping up and saying, hey, we're gonna be the amazing third alternative. And what ended up happening instead is the two leaders sort of just stayed. Windows, of course, in their very dominant position and little things would pop up like, you know, Linux happened and different forks of Linux and Unix and different things like that. But the stuff that tried to come to consumers homes never really happened. And I wonder if we're not gonna see this particular one Harmony OS kind of near that. It's not like the first time somebody said, hey, what about our mobile operating system? And then nobody paid much attention to it. But that's a big market. And maybe in China, it could really make inroads with what they're promising. I don't know, feels like maybe more there than here. Yeah, there's definitely, you know, the market to take into consideration. To me, this sounds a little bit like what Huawei is saying is you've got all these devices. How are they ever gonna talk to each other? We're going to be, you know, the ground zero, the mainframe for everything. But isn't that what Matter is supposed to help achieve, formally chip, as far as the internet of things, devices being able to talk to each other and you've got big device makers on board for that as well? Well, and yes and no, Matter is supposed to make it easy for interoperability so that if you're using HomeKit, you can connect to all the Google and Amazon stuff. If you're using Alexa, you can connect to all the Google and Apple stuff, right? Matter makes that easy, which works against HarmonyOS. I think what HarmonyOS is trying to be though is like, hey, but you still need to add device apps in a lot of cases. You still have to often have a vacuum cleaner app and a rice cooker app and a washing machine app. Wouldn't it be nice if that stuff all worked from one dashboard? But you're right, Sarah, that's kind of what Matter allows HomeKit and Google's home and everything to become also. In which case, if you can't get the device makers on board with Harmony because they're like, oh, we're doing Matter, then you're kind of dead in the water. Yeah. Well, not dead in the water is F8 Refresh. If you're not familiar with Refresh, it's Facebook's currently virtual. They went virtual back in 2020 for the first time, but also Pairedown Annual Developer Conference. So the company announced all businesses can now use the Messenger API to interact with users on Instagram. Kind of a big story out of the conference. The feature was first announced as a closed beta back in October of 2020 for 30 developers and 700 brands. So it was a small test. It will publicly roll out in phases over this year, depending on how many follower accounts a business has. The more follower account you have, the more soon you're gonna get it. Facebook also announced deeper support for shared AR effects and games and video calls in Facebook's mobile apps, think Instagram Messenger, much like its video chat service portal already has for AR effects, AR enhanced games, storytelling modes, effects for chats, that sort of thing. Messenger and Instagram already had AR effects on some level, but support for multiplayer will allow for people in one chat per game to share common effects or experiences. And Facebook launched the Pi Torch Enterprise Support Program. It's one of the founding members of the Pi Torch Enterprise Support Program. Microsoft is launching Pi Torch Enterprise on Microsoft Azure to support each release. Facebook is also close to finishing a move of all of its AI models to Pi Torch. Facebook hopes that the move to the open source platform will improve its research and engineering work. Finally, Facebook also said it will launch a new API designed specifically for access by the research community. A lot of academic access was eliminated after the Cambridge Analytica issues. So Facebook says we wanna do it better and smarter this time. Yeah, this is a developer conference with a lot of developer oriented announcements. Not a developer conference where they sneaked in a big press release grabbing thing, which may have surprised some people, but yeah, that's what's going on. There's some nifty stuff here that developers will be able to enable for you. And that Pi Torch thing, I think is one of the more significant things. Especially if that leads Facebook to have better automated moderation, which everybody's got their eyes on right now. I thought there'd be some VR talk. I don't know why I feel like that. I thought the Quest 2 did pretty well and there's certainly room at a developer's conference to talk about development for headsets and whatever, maybe show what's coming up. When they first showed prototype Quest back in the day, I thought that was really rad and it was part of one of these kinds of conferences. So I guess I'm a little disappointed in that, but I think they're saving that stuff. Oculus has its own developer conference and they're like, yeah, we'll have an Oculus announcement on its own. And there's this whole idea of the Oculus Pro and pretty much everybody working at Oculus has said, do not expect that in 2021. So I didn't really expect any Oculus news at F8 Refresh, but Scott, I'm with you. I was hoping that there'd just be at least something. Yeah, especially because Facebook is, even though Facebook is very long game on AR, the company says repeatedly, anytime anybody gets too excited, we think that the real killer ops for AR are years away, but don't worry, Spark AR, that's our AR arm. We're working on it, but it's not happening anytime soon. Yeah. Well, folks, we've had a lot of patrons with us since 2014. The January 26th club. And we love the folks that stick with us as long as they can. Even if you're just getting into supporting us on Patreon, we want to thank you for sticking around for just three months. We've got Patreon loyalty rewards. You can get a unique sticker, mug, t-shirt, or hoodie every three months, as long as you stay a patron at one of our highest levels. Each one has a unique piece of art from Len Peralta on it, featuring the DTNS seven year anniversary logo, along with different takes that some include Roger, some me, some Sarah, you can get all the details at patreon.com slash DTNS. We mentioned government digital coins as one of the trends to watch. It's still probably a few years off. The Bahamas, however, already launched one called the Sand Dollar, and China has been making strides with its DCEP program administered by the People's Bank of China, PBOC. The latest advance for China will be to give out a total of 40 million yawns worth of digital yawn split among 200,000 people in Beijing. These digital red envelopes will each have 200 yawn a person, which is about the equivalent of $31 US. You can sign up for the lottery June 6th, and disbursements will begin June 11th. All your currency must be used by June 20th. This is a temporary program just to test it out. The DCEP currency will be given out in a lottery and spent just like regular yawn, excepted at about 2,000 retail locations. So you will be able to find places to spend it. The PBOC has conducted experiments in several major cities, including Shanghai, Shenzhen, and more. PBOC Deputy Governor Li Bo said last April that they are considering letting visitors use digital currency during the Winter Olympics, which has come into Beijing in 2022. Central banks from Thailand and the United Arab Emirates are also signed up with the PBOC to test cross-border use cases for digital currency. This is where the rubber meets the road for me. I know I come on the show all the time looking like a starry-eyed dummy about crypto, but there's something about governments who issue their own currencies now, right? Like we have the dollar and the one and everything else, like they're already doing that, and they have been for, in some cases, centuries. Why wouldn't it happen there? In other words, it's not just gonna be a bunch of crypto companies and people that run blockchain stuff and in-betweeners and all that. If it's going to really take off, there'll be nationalized currencies. And so when this starts to happen, I go, ah, now that's when I can start to make sense of this. Like this is when, not make sense, but make like practical daily sense of it. A usable, not just a weird speculative market that's confusing to a lot of people, but hard currency in a bank showing you what it's worth, spending it on things, getting things in return, exchanging it and so on. Now we're talking. Well, and this seems like the rollout is relatively small. If you converted to, you had mentioned Tom, 201 is equivalent to 31 US dollars. Okay, give me 31 US digital dollars and I'll spend it on something. And so that goes to either one merchant or a variety of merchants, depending on what I'm getting. And all of a sudden that money, it's a small finite number, but you pretty quickly can see, oh, okay, this is where it's spread to, just like any money. And I, yeah, I'd come, a company, a country like China is probably, is maybe the most fascinating country to watch this unfold in because it's big, because digital is already so widely adopted and to see how the spread rolls out and how seamless or unseamless the rollout is. And we're working on this too. We have to be, right? Now, I don't hear a lot about it. Maybe there's official stuff or not, I don't know. But you know it's being worked on. It's at the very least. When you say we, you mean the United States. The United States of America, the country I live in, I wanna know that we're not gonna be freaking Johnny come last on this deal. And the rest of the world sort of just, cutters on with this amazing new way of. We're not in first place in lots of things, but. Well, true, but I would love it. I would love it if we had a plan. I don't know what it is. And I've not, this isn't me complaining that we need new leadership for planning. I just mean, you know, what are we doing? We got to do something. I will add that there is conscientious foot, not I wouldn't say foot dragging, but making sure that other people go first because the digital currency they currently have in mind for the US, they want to make sure that they understand all the pitfalls of rolling out a digital currency and all the things they haven't thought of yet. And so when they roll it out, they do try to make will be as seamless as possible and less disruptive to the market. So it might be a case of let everyone dive in first, see how it works out. And then we'll pick up all the good things and maybe be able to leave out the bad things. That might be what they're doing. That might even be intentional. It might be a great way to spin the fact that you're behind. But it might end up being smart anyway, right? To let somebody else make the mistakes. Yes, the United States is developing this. Every country is developing this. They're all in various states of launch and nobody's behind. China likes to put the stuff out here so they look like they're on the cutting edge, but they are still far from making this an accepted widely used type of currency. Europe, we had a story earlier this week about Europe testing a digital wallet. Not digital coins in it yet, but Europe has its own ideas for digital euro. Everybody's in the early stages. What China's doing is testing out some systems, which is, it's a smart way to get some feedback, but yeah, you're giving people 30 bucks.  This is just to see how the system works. This is far from being let's spread it. They're not even sure if they want to let other people from outside the country use it at the Winter Olympics, which would be a huge way to drive adoption of it, right? Especially among merchants. Oh, look at this. I'm gonna talk about Bloomberg and Mark Gurman now. How about that? Tell me. My eyeballs went down to the kicker, but that's not where my eyes should have been. Bloomberg's Mark Gurman notes that three members of Apple's self-driving car management team have left the company this year. Don't quite see a pattern yet, but maybe Benjamin Lyon, who helped create Apple's original car team left in February to become chief engineer at a satellite company. Autonomous car safety team lead Jamie Wadeu left to be CTO at an autonomous car safety startup. And most recently, the robotics team lead Dave Scott became CEO of a company developing next generation MRI systems. Interesting crossover. Former Tesla engineer Doug Field still runs the division under Apple SVP and ML and AI. John Gea Grande. I'm sure that's right. Thank you. John Andrea. Thank you very much. Also with about 12 executives and hundreds of engineers, some former Tesla execs in charge of drive systems and manufacturing engineering car interiors and exteriors and self-driving software are all still at Apple. Apple has gone from possibly designing a car to just systems to be used by other car makers to maybe designing a whole car again. Hyundai was rumored to be partnering with Apple and then denied it. But high profile exits make people think something's up. Yeah, read these tea leaves. What do you see when you see three departures happening and ask consequence like that? Well, and that's a thing, right? It's, there's so many factors here. First of all, it's Apple. So it's like Apple's building a car. Well, maybe they're building technology for somebody else who's building a car. All of those things have been floated. All of those things may be true. All of those things may not be true. And they may be true when they were reported and then they changed. Yeah, that's right. Yeah, but when you do have three higher profile executive roles left in a short period of time, you think, well, something's going on over there. It doesn't mean that Apple has abandoned plans to figure out some sort of self-driving car, but it does seem somewhat volatile or maybe plans have gone onto the back burner in some capacity, which wouldn't surprise me at quite a few large companies at this point because we're just, we've been in a weird year. But yeah, it sounds like you've got people in charge who were like, you know, I'm going to go do this other thing instead. Is it possible that they're, I mean, Apple is kind of, we were talking earlier about maybe you shouldn't be first to market.  Maybe they're thinking that way about cars. So it's, they've got the money, they got the backing and they can just kind of hover this R&D and have it sort of be there and change lanes when it needs to, no pun intended. And maybe these guys are just in a position where like, okay, this is great, but I'd really like to get wheels on the road. Like literally I'd like to have a car going and I'm tired of scrapping all this stuff. So I'm just going to go do something else. And that's fine. I like to me that doesn't spell trouble necessarily at any kind of basic company level. Just says maybe they need to get out of there and do something else and leave these hundreds, if not thousands of other individuals are all still working on it. They're still there. New people will come in like, to me that strikes me as likely what's going on. Yeah, Apple keeps developing stuff until they're ready to ship it. That's all this means. And that may take 10 years. Occasionally it's meant never because it just never met their standards. Look at the air power. And sometimes it just takes a long time. Somebody leaving to become CEO of a health system sounds like, yeah, I just wanted to move up and that wasn't going to happen at Apple, right? Maybe CTO of an autonomous car safety startup is the same situation. Satellite company is a whole different company. All three of these may just be coincidence where their career paths were like, yeah, okay, I've put in the time here. We're not launching anytime soon. So it's time for me to make a move and they made a move. I don't think you can read. I don't think you need to read any more into it than that. All right, let's check out the mail bag. Well, Nick wrote in and he had a good reminder for all folks that are following the GPU news as of late, you know, whether there's a shortage or something you want to buy, there's a lot of news. Nick says, remember that NVIDIA GPUs and laptops are called the 3080 laptop, for example, the 3070 laptop, et cetera. That's an important designation over standard 30 series carts. Nick uses the example that with Amper, the desktop 3080 is a 68SM, that's streaming multi-processor 32 watt part with a boost clock of 1710 megahertz, the 3080 laptop, however, is a mere 48SM part with up to a 115 watt TDP and a boost clock of up to 1545 megahertz. Laptop versions also have reduced RT cores, tensor cores, and memory bandwidth. Yeah, that's a good reminder, especially because yesterday we had desktop cards from NVIDIA and mobile cards from AMD. We do try to make a point of saying these are mobile cards if they're meant for laptops and other mobile devices like that. But yeah, NVIDIA doesn't make it easy by naming them essentially the same thing and just tacking on laptop at the end. Thanks for the reminder, Nick, good stuff. Thank you. If you have reminders for us or any feedback at all questions, comments, the whole nine yards, send them to feedback at dailytechnewshow.com and thank you in advance. Shout out to patrons at our master and grandmaster levels. Today they include Brian Schott, Martin James, and Mike Aikens. Also, we have a brand new boss and a brand new boss is Mattia Schultz, who just started backing us on Patreon. Thank you, Mattia. Sarah, I think people are catching on. They're catching on that if they become a new patron, we will thank them on the show. Well, I certainly hope so. We certainly love thanking them. So thank you, Mattia, and everybody who may be on the fence about becoming a patron. Name and lights, name and lights. Also thanks to Scott Johnson, whose name is always in lights. Scott, what's been going on since we saw you last? Well, I started wearing these glasses because the lights were, there's too bright. No, that's not true. There's a lot of stuff going on. I would like to mention a very small little side thing I started. It's a podcast. It's just me, single Mike, but basically for a half an hour, however long it takes, I listened to something old that we all thought was cool to see if it holds up. So if you used to think, let's say the show MASH, I'm wearing our T-shirt today. If you think the show MASH was any good, well, what if I pick an episode that's supposed to be the best one and I watch it, listen to it and record that in audio form, then you'll find out if it was any good. And I'll tell you my own opinion. That sounds weird. It's cause it is. Go check it out. It's over at frogpants.com slash any good. And I would love more listeners and some feedback. Excellent. We are alive on this here program, Monday through Friday, four at 30 PM Eastern, 2030 UTC. Find out more at dailytechnewshow.com slash live. Tom is starting to go on vacation tomorrow. Well, he's going on vacation tomorrow. That's when it starts. But I'll be here, Rich will be here and Justin Robert Young will be joining us. So we'll talk to you then. This show is part of the Frog Pants Network. Get more at frogpants.com. Diamond Club hopes you have enjoyed this program.


An interesting topic in data sourcing, when you're making data is card sorting. Now, this isn't something that comes up very often in academic research, but in web research, this can be a really important method. Think of it as what you're trying to do is like building a model of a molecule here, you're trying to build a mental model, or a model of people's mental structures. But more specifically, how do people organize information intuitively? And also, how does that relate to the things that you're doing online?  And you can do this physically with like three by five cards, or there's a lot of programs that allow you to do a digital version of it. Then what you do is you give this information to a group of respondents and the people sort those cards. So they put similar topics with each other, different topics over here and so on. And then you take that information. And from that, you're able to calculate what's called dissimilarity data. Think of it as like the distance, or the difference between various topics. And that gives you the raw data to analyze how things are structured. Now, there are two very general kinds of card sorting tasks. They're generative, and there's evaluative. A generative card sorting task is one in which respondents create their own sets, their own piles of cards, using any number of groupings they like. And this might be used, for instance, to design a website. If people are going to be looking for one kind of information next to another one, then you want to put that together on the website so they know where to expect it. On the other hand, if you've already created a website, then you can do an evaluative card sorting. This is where you have a fixed number or fixed names of categories, like for instance, the way you've set up your menus already. And then what you do is you see if people naturally put the cards into these various categories that you've created. That's a way of verifying that your hierarchical structure makes sense to people. Now, whichever method you do, generative or evaluative, what you end up with when you do a card structure is an interesting kind of visualization is called a dendrogram. That actually means branches. And what we have here is actually 150 data points. If you're familiar with the Fisher's Iris data, that's what's going on here. And it groups it from one giant group on the left and then splits it in pieces and pieces and pieces until you end up with lots of different observe, well, actually individual level observations at the end, but you can cut things off into two or three groups or wherever it's most useful for you here, as a way of visualizing the entire collection of similarity or dissimilarity between the individual pieces of information that you had people sort. Now, I'll just mention very quickly, if you want to do digital card sorting, which makes your life infinitely easier because keeping track of physical cards is really hard. You can use something like optimal workshop, or user zoom or UX suite. These are some of the most common choices. Now, let's just sum up what we've learned about card sorting in this extremely brief overview. Number one, card sorting allows you to see intuitive organization of information in a hierarchical format. You can do it with physical cards, or you also have digital choices for doing the same thing.


We often feel the need to come up with ideas from scratch every time we look for solutions to our challenges. But you don't need to reinvent the wheel, you can just get inspired by other successful solutions to create your own. In this video, you'll learn exactly how to do that. Hi, I'm Dom, growth marketing lead at AJN Smart, and in this video you will learn how to run the lightning demos exercise. This exercise is a great way of getting your team inspired by looking at examples of how other companies are solving a challenge that's similar to yours. What tools, tricks, and workflows are they using? What do you like about it? And what can you adapt for your campaign? Reflecting on the way someone else has already solved the challenge is great for getting into solution mode while taking the creative pressure off. It also allows you to leverage great ideas while giving them your own spin. The video you're watching right now is part three of our marketing workshop series where you will learn how to run an entire marketing strategy workshop yourself and boost any of your campaigns immediately. However, every video in this series is also a standalone video where you will learn a workshop exercise to solve different problems. If you missed the previous videos, you can go to this playlist and learn how to collect the correct team and properly introduce them a challenge. While you're watching this video, if you have any questions about the lightning demos exercise, please leave them in the comments below. The lightning demos exercise will take approximately 30 to 45 minutes, depending on how many participants you have in your workshop. At the end of this exercise, your team will have gathered inspiration and references from existing solutions and compile the list of tangible features and attributes that can be applied to your challenge. Now, if you're running this exercise in person, you'll need a few materials. Every participant should have a device that can connect to the Internet. That can be a laptop or tablet or a mobile phone. The main thing is that they can use this to search for inspiration during the exercise. Also, every participant will need a yellow rectangular sticky note and a thick marker that's not too thick, but also not too thin. We like to use the Sharpie. This is because we want participants to use as few words as possible on their sticky notes. It would also be optimal if you'd have access to a projector, a TV or a big screen where every participant can show their examples. And everyone is able to see it very clearly. If you don't have one, no worries. Your participants can just show their examples on their own device. And lastly, you'll need a plain surface where you can stick your ideas on. This can be a flip chart, a whiteboard or just a wall. All right. So here are the steps for running this exercise. Step one, explain the exercise to your team. So, for example, you would say something like this, Hey team, for the next 45 minutes, we'll be running the Lightning Demos exercise. The goal of this exercise is to collect as many great examples from other companies and industries, solving a similar challenge to ours as possible. You can think of this exercise as a short research session. You're not restricted to our industry only. You can actually create Lightning Demos from any industry, from any company on the planet. The crucial step in this exercise is showing the examples to your team in the end, making all these new ideas tangible. Now, for the next 20 minutes, you're going to be looking for one to three products, companies or people who solve the similar problem to ours. Now, once you found an example that you like, you're going to write it down in this manner. You're going to write the name of the example in the top left corner of your sticky note and underneath the big idea. And then a few things that you think is worth mentioning. Also remember that you're going to present this idea to the team later. So make sure you save the link or bookmark it, take a screenshot, just make sure you save it somewhere so you can show it to the others. Step two, explain how to do the exercise by giving an example. Participants will be used to share ideas with their colleagues independently, but it's unlikely they've been put on the spot before like this to find examples so quickly and then show them to the rest of the team. They may also be unused to thinking laterally about a problem and look outside of their sector for inspiration. So make sure you give them an example of a Lightning demo before they start. Here's how I would start my example as a facilitator. I would actually remind my team of the challenge. Hey team, remember the challenge we're trying to solve is the following. We're working on our seasonal Black Friday campaign. Black Friday is very important for us because it brings in 30% of yearly revenue and allows us to expand our customer pool and reactivate parts of our old audiences. Black Friday is a hyper competitive time of the year and we won't only be competing with our direct competitors, but with all the deals and offers available out there as well. So that's why we came up with this challenge statement. How might we create a Black Friday campaign that stands out and attracts our ideal clients? Now for this exercise, I would also ask my team to narrow down their focus and look for examples for landing page experiences that they find inspiring for our challenge. So we're looking to build a landing page that people can visit when they receive an email from us and it includes a link or they see an ad from us and they click away and this landing page should include our entire Black Friday deal. Of course, you can also use the same exact exercise for finding inspiration for your marketing email sequences or the ads themselves, but for the sake of just explaining this exercise clearly, we will focus on this, the landing page experience. Next, I would show an example of a lightning demo to the team. So once you found a good example, it's time for you to fill out your rectangular sticky note. So remember, this is how you fill it out. You put the name of the company in the top left hand side corner, then the big idea underneath and list a few things that you really liked about it and that applies to your problem. So for example, I found Memoraisly, this is the company name, I put this on the top left. The main idea is that they show a lot of happy customers on their page. How they achieve that is by posting pictures from coaching calls, vertical video testimonials and written testimonials. All of these I think would be great for our own campaign as well. Next up, you have to present it to the team. So remember, you have your device and you can either connect it to a projector, but if you don't have access to that, you would just turn your laptop around or whatever device you have. For example, Memoraisly is the company I found. This is the page of Memoraisly, this is what I would say. So the big idea here is that Memoraisly shows a lot of happy customers on their website and they do that by showing happy customer faces and also they post vertical video testimonials on the page, which I think is a very great way of showcasing your happy customers and underneath, they also post a lot of written testimonials. I think we could take inspiration from this for our campaign, for our Black Friday campaign. That's pretty much it, you're done. That's one of your lightning demos. Now, before you move on, it's probably a good idea to open up the room for any questions they might have because you might have explained it very well, very clearly with an example, but in case they misunderstood something, it's good to get them out of the way at this point. It also allows the team to create, find better examples. Step three, run the exercise. After you explain the exercise, set the timer to 15 or 20 minutes and let the group get started with their lightning demos research and remind them once again, they should use their devices to look out for one to three products, companies or people who already solved a similar problem before. It's also important to point out that there are no right or wrong examples because the main aim of this exercise is to find inspiration quickly. You should also let them know that lightning demos are run in a together alone mode. Together alone means that everybody sits in the room together, but they are working individually on the task in silence. So that means no discussion, no idea or information sharing is happening between the participants. It's your job as a facilitator to reinforce the rule and gently remind your participants in case they start talking. Now, working in silence without talking to each other might feel weird to your team. So to make the atmosphere less awkward, you can put on a non-distracting playlist. We actually created one. It's on Spotify. If you search for AJ and smart workshops, you'll find it. It's a great playlist. And as a pro tip, you as a facilitator can start walking around the room in the middle of the exercise and check if everyone's found at least one example already. And if they haven't, just ask them if they feel stuck and if you can help them in any way. That will really help with the flow of this exercise. Once the time is up, give each participant two minutes to present their lightning demos and show them once again how you presented your example in step two. At this point, you should also encourage your participants to take notes while others are presenting so they can collect some ideas already during this phase that they can later incorporate into their concept. Step five, stick the notes on the wall. At the end of the presentations, you should ask each participant to take their lightning demos and stick them on the wall so they can revisit them and get inspired later in the process. And there you have it. Now you have a structured and effective way of getting inspired by other company's solutions without having to come up with the perfect solution yourself from scratch. If you like this video and want to see more videos about facilitation and workshopping, subscribe and hit the bell. If you have more questions about the lightning demos exercise, you can leave them in the comments below or you can head over to a free facilitation community and ask your fellow facilitators for more insights. The link to the community is in the description below. Okay, so now that your team got inspired by all these newfound ideas, they are eager to implement them into their own concepts. But how are they even supposed to do this concept without drawing or design skills? Check out a video that's on the screen right now to find out. Thanks for watching and see you in the next video. There is no such thing as an original idea. Mark Twain. Good artists copy, great artists steal. Pablo Picasso, maybe.


Okay, welcome to Shootin' The Shit, an open-topic show, and it happens to be Saturday evening, the end of summer 2021. I'm here with BC Beer Reviews from Michigan, I don't know why, yeah. Oh, I'm sorry.  I'm doing pretty good, James, oh my goodness, glad today is Saturday, get to chat it up with you, and you know what I did today, man, the sun's going to work, man. I got what we were talking about in our private chat, man, and you know what that was? That chicken. I've already got the beer can set out. So when I go to cook that bird in the grill tomorrow for our show tomorrow, man, I ain't going to wait for that beer to warm up, because I've set it up tonight. So tomorrow, when I start cooking, it's already up to, now the birds, I'm planning to do that up like a, look at the breast, look at the pectorals on this, look at the chest on that rooster, the golden cock. The golden cock, which matches the golden turd that I showed before, I guarantee. So anyway, you got the, you know what you're going to do? Yep, I've already got the wood chips, I've got the chicken, I've got the beer, all I've got to do is make up the side dish, that's all I'm going to do. My grandmother used to make pretty damn good homemade coleslaw, and she had the mandolin.  But let me tell you, you got a good chef's mandolin, you can do a lot with that thing. And she used to get the cabbage, cabbage is cheap, that's the beauty of it. And it's one of the most nutritional vegetables in existence, it's up there. And she used to take that, and then get some, appeal the carrots first, and mandolin the carrots. Yeah, shred them up. Yeah. You know, mayonnaise, some, some good vinegar, black pepper, what else did she put in there? You know, that's pretty much it, and I tell you, I enjoy that better than cooked or steamed veggies, or as a side dish.  Hello there, my dear Masumi from Japan, oh you all work today, that's great. Well, BC wasn't off work, he probably had to be there really early in the morning.  Man, I used to have to work at four in the morning, and now it's six.  And it was like, yeah. And that's what I kind of do for about an hour and a half. Whatever here in the morning, kind of wake it up before I go on to work. Yeah, I mean, the only time I have energy that early is if I'm scheduled to go on a plane to an all-inclusive resort in the Caribbean somewhere, like when I used to go to Cancun a lot.  Yeah, it was kind of Christmas morning, yeah. Yeah, but then again, nowadays, it's a drag because you got to be at the airport an hour early for the security, but I'm happy about it. I'm happy if they do their job. Yeah, yeah. The airport security, they don't hide the sharpest knives in the drawer or the brightest bulbs on a Christmas tree. No, they don't. Sometimes they get the waking ones in there somehow, yeah. Yeah, now what do they do now? They try to fill you up at the airport or something? Man, if somebody tries to fill me up at the airport, man, I hope it's a hot shake, man. I'll tell you everything. Well, anyway, I'm James P. Madonna. We're off to a good start. I mean, the man by, you know, BC is not in control of his work schedule, so he most likely has to get up really early tomorrow. Yeah, the same time as it was today. Yeah, what time do you get off? 12 noon? Today I got off at one o'clock. Yesterday it was 1.30. I mean, it's not bad. I mean, it's got to go into work that early. It really does. So you worked a little bit of overtime, right? A little bit, yeah. I was supposed to get off at noon, but it was like we're having Steph problems. So that's like... Yeah, I wonder why. I mean, I'm not going to go into great detail. No, I'm done. Yeah, all I'll say is I can see why. That's all I'm going to say because I try to refrain from saying... Well, I will talk about retail in general. Because I know retail managers, I know people working in retail. I used to work in retail, unfortunately, unfortunately, unfortunately, unfortunately.   Yeah. It really does. Oh, look who's here, man. Jordy's Beer Review from Scotland, I believe. Yes, we are seeing internationally with Japan, Scotland. Happy Saturday to you and there's probably the wee hours of Sunday in Scotland. Now, can we get somebody from Canada? No, I'm saying now can we get somebody from Canada? You never know. But no, I'm happy because I think Scotch Whiskey is just wonderful. Eric Fraunfelter showed me a bottle of Taverners. Oh, yeah. It's called Taverners Single Mall from the Island of Sky, Scotland. And he paid 40, about 48 bucks for it. 40 bucks for it. Yeah, okay. It was smoky with the pee and all that stuff. And it had a brine, sort of a brine flavor because the barrels were near the coast. Oh, okay. Because of the salt water and whatnot. Yeah. You drinking Blue Moon? Oh, okay. That's a wheat. That's a Belgian wheat club. Not anymore. Not anymore. Now it's owned by a big American macro company. Oh, is it Budweiser? Somebody bought it out. Yeah, so Miller Budweiser, one of the guys. It's about 2.15 a.m. right now in Scotland. And someday I'm going to have Haggis. Someday I will have Haggis. I'm waiting for performing artists and clothing designer, Paul Anthony Mantia, because he fell asleep and he forgot about the show. So he's getting his expensive equipment set up for music because he's going to play some music. I'm going to play my African drum while he plays. And Eric Fraunthrow felt there who said he wanted to be on the show. It's going to, if he shows up, it's going to play his acoustical guitar. So it'll be the three of us. And also Paul Mantia has a, he's a great keyboard player. He's a songwriter. And Ronnie S. Ronnie S. Greetings, Ronnie S. Yeah, what's going on, Ronnie? From Clearwater, Florida. I am more a seafood guy, but I still love Haggis. Now, I love seafood. Don't get me wrong. I love deep sea scouts. I love them all. I love them all. Cod, you know, fish and chips. And usually I do the show. I do a show from the Oil You Can Eat Sushi and Sashimi restaurant, which is four blocks away from where I live, Jordy. And I love restaurant. B.C. knows because he watched the show and, you know, he actually came on the show. They know that I watched. I actually went down and got General So's chicken from the China shop I go to, man. Yeah, I got him hungry. I got all the stuff on my face with so much fresh sushi and sashimi, but I didn't do it today. I'm not going to do it this week because somebody said to me during the show, Oh, you're at the same restaurant again? You know, they pay me to go to different restaurants every week. I mean, do I get free meals? I mean, do I make money off of YouTube for doing this? No. So I'm in no, I'm under no obligation to jump through hoops like a circus animal and entertain these people. Exactly. Yeah. You know, it's kind of like what you were kind of getting that, you know, and let's just do that. Mayday coming. That's paying for your food. Hey, eat where you want, man. If you like, eat at the same spot. Hey, be my guest. If I was, you know, if I was in a situation where it was financially feasible or financially attractive enough for me, to go bouncing around to different restaurants and do a promo for the restaurant and, you know, and get a discount or a free meal. And or if YouTube was paying me, you know, maybe I could swing something like that, but don't forget that's a hassle because that's like, that's like somebody doing a craft beer review show where there's a theme every week. So you have to go run around looking for that special theme that special stout, Al, IPA, logger, but a porter. You got to go search for it.  And depending on the beer and depending on what you get. I've known people where they had to get like a 12 bank or a 30 bank or a certain beer if they wanted to be on that show that day. So yeah, yeah.  Actually, to be honest with you, I think crab meat tastes better than lobster unless you have the butter without butter. I think lobster is kind of bland. I think shrimp has more flavor shrimp and crab has more flavor and lobster calamari has to be cooked fast. And you're going to fry calamari in the hot oil. Like you if you're making fish and chips, let's say one minute. That's it. It comes in out because and the oil has got to be very hot because if it's not the deep fried food is greasy. The calamari batter will be will come out greasy. It's got to be very hot and quick because if you leave calamari or clams in the hot oil just a little bit too long. It's going to be like rubber. Yeah, you don't want to be like that either. Yeah. No, no, you could talk about fish. I used to work for 10 years. I work with seafood. You can I work with seafood for 10 years, but shrimp and lobster has as soon as the shell turns orangey red. Get out of there. Because it like eggs. Let's say you like a three minute poached egg. If you keep if you keep that in just 30 seconds too long, you're not going to have a runny yolk and I'm not yoking around either. You won't be in ecstasy. Let's put it that way. That ain't no yolk. Hold on. I was even picked up all day. It was a big deal. Bellboy, bellboy. Bellhop. I think that movie. He was big adventure back in like 86. I like I like people. Well, the point I'm getting that is you got me thinking of that scene towards the end where like the movie's almost over with and they made a movie of Pee Wee's adventure. It was like a movie within a movie. And they were in a hotel and he was like at the desk and eat like his. That was at the bell. It was like painting Mr. Herman. Mr. Herman. Please come to the front desk.  That's how he that's how his reputation and show business plummeted. Yeah, they took a show off there that TV show he had back there too. Yeah, because he had an image with the kids and everything and all of a sudden. All of a sudden this came out. I use I always like Terry Teridacty on his play house show for some reason. For some reason I like cherry. Cherry. The chair. Oh, cherry. Yeah, cherry. The chair. Yeah. It's like for some reason you can sit out there and just have a great old conversation with her all day along.  Yeah, exactly. Maybe cherry had a long tongue. I like to find out. Cheech and Chong. I like Cheech and Chong too. You know, I like so many. So many. I like the old comedies. I love the three stooges. Yeah. I was a big curly fan myself. Moral and hardy and they were good. But stooges were like, they were tops. Man, I remember staying up late when I was a kid. And this was going back probably about 40 years now. Maybe even like 35. Stay up on a Friday or Saturday night. And they used to play the three stooges out at midnight on Saturday. And then if you were like in the middle of summer vacation you stayed up on a Sunday night. And they called kung fu theater. And they used to play the kung fu movies that were like voiced over it. So you had the, what is that? Talking, not matching up to the lips of the people on the screen. Yeah, you're right. You know when kung fu theater went on? It went on TBS on Saturday afternoon. I think it was TBS. Yeah, it was actually. And then eventually they had NWA wrestling with Dusty Rose and Rick Flair and all those guys, you know. Oh, W? Yeah. And then they had Bill Dance, you know, the bass fishing expert. I used to watch him. Oh, okay. Yeah. So, you know, and I bought his, then there was a guy named Mark Sosin who was the saltwater fishing guru. And I got suckered into buying his autograph series lures. And let me tell you, I went to Florida Keys and I was passing them lures back and forth over a ton of fish. And not one of them took a bite out of the lure.  And he was like, pulling them in. Oh, so they were display lures, huh? Yeah. The lip syncing wasn't in sync with the English. Yeah, it was like, but it was funny. Remember the old guy with the white full man shoe? Yeah, they like came down to here. Yeah. Yeah. Yeah. Snow white. Yeah. He was a very good martial artist. He was fantastic. He like beat everybody. Yeah.  So there's a reference to that guy. That looks just like him or at least with the full man shoe and everything. I like, I like, uh, Jet Lee. Yeah, he's good. Jet Lee Jackie Chan tries to be too funny. I like, you know, the only one I liked the Jackie Chan's was a rumble on the Bronx. That was good. Yeah. That was good. So, uh, the, I highly recommend seeing the five, there's five movies, parts one through five. It's called the IP man played by Donnie Yen. Okay. I've heard about this movie. And the IP man started the famous Wing Chung Kung Fu school in Hong Kong. And a very young Bruce Lee, when he was a little kid joins his school, he trained Bruce Lee and IP man. And it started with, when the Japanese invaded China during World War II. And, uh, it was a fascinating movie about the real life story by IP man. And, uh, he, a Wing Chun Kung Fu was invented by a female. She was, uh, I guess a Shaolin monk, a Buddhist monk or some female and she was involved with this famous fight and she was Wing Chun style. And then it became, you know, but there's so many different styles, but, but I, I like, I like Jet Lee. Donnie Yen, Donnie Yen is not originally martial arts Kung Fu expert. He's originally a dancer. Oh, really? So he is that flexibility, like a martial artist then? Yeah, I don't know how he learned so damn well because he's, he was, he was fantastic in the movies. I mean, Kung Fu. Another one I want to watch is, uh, was it, uh, Sonny Chiba movies. Sonny Chiba, I think was karate. Was karate famous? It was in Japanese, Sonny Chiba? Yeah, I'm not sure, but I know it was one of them martial arts films. I don't know where, where he's from, but I've always heard of Sonny Chiba, Sonny Chiba. And I was like, I seen clips of it. And it was like, some of them that looked like they were like in the seventies and the way they filmed it was like, I don't know, amazing, even the media at the time when I seen them. Oh yeah, Quentin Tarantino. He was interviewed with Jonathan Ross, a very funny interview. Yeah, he, Quentin Tarantino, produces really bizarre movies like the, the vampire movie that took place in Mexico. Oh, from Dust Till Dawn. Yeah.  What's that other one he did? The, uh, Planet Kill or Planet Horror or something? Or is like, one was like a military movie. And the other one was like a stunt man, a car with Kurt Russell. And it was like the only safe spot that the stunt car was the driver seat. And it was like, oh my goodness. It was like pretty, pretty brutal or gruesome, man. Oh my goodness. Oh yeah. Very gory, very, very dark, very, you know, gruesome. Hey Bart, Bart Robinson is here. Greetings to you. I'm sure Jordy knows all of us movies. I mean, um, what was that one? Oh, Rodriguez, the guy that worked with him, making these movies, Rodriguez. Rodriguez, yeah. Rodriguez is the one that was running Lufcha Underground. The pro wrestling motion in, out of Los Angeles. Oh really? Oh, actually it was out of Long Beach, California. And it was, uh, hardcore matches. A lot of Mexican style Lufcha Libre, guys and girls with masks. Yeah. And it was, it was dark. It was a, it was a Tarantino style wrestling promotion, to be honest with you. Oh wow. Rodriguez, um, I forgot his first name, but his last name was Rodriguez. And he worked with Quentin Tarantino. Yeah. Who's the weird looking dude in his own right? Well, they both are. Yeah. I mean, I think out of the two, I think Tarantino was probably the most weirdest looking dude that you'll see. Without a doubt, without a doubt. I mean, at USP, you know what Quentin Tarantino looks like? I was like, yeah. He was like, point him out in the lineup. He's under number two. I'll be saying the number all day long, and boy, take him away. You're both sleazy looking characters. I'm going to, I'm going to drink some, um, probably the, probably the best logo I ever had, uh, gentlemen and Jordy, uh, from, uh, Vermont. United States. Uh, this is, uh, I'll show you what it is. Von Trapp. Von Trapp, October. Fest, a logger. Okay. Says a little, a little of Austria. And it's, uh, what is it? Five point. Five point six, six percent. Alcohol by volume 35 IBUs. So five points. And it's really. I mean, the malls, the hops, it has a strong citrusy floral flavor with a, uh, with a peppery appetite on the hops. And the malls are really flavorful, very, very moat forward. It's worth that. Uh, now, it almost sounds like an IPA. Yeah. Well, it's, it's not, you know, a lot of IPAs are hazy, but you know, what's the next thing about this is not necessarily that the head lasts long, but the effort, the, the carbonation lasts very, very long time. You know, it's, it's a lot of American breweries. They, they make IPAs hazy. What would you call that? New England style or West Coast style? Uh, hold on. Hold on. Let me catch up here. October fest, a logger. They make a lot of traditional German beers. Vaughn trap. Yeah. They make a, check out the website, Bart. Check out their website. It's really, it's really great. I mean, there's a variety that they, they make all traditional European beers. Um, I gave it, I gave it, I'll give it a 99. Honestly, for loggers, I'll give it a 99% out of a hundred. It is quite delicious. You're going to pour a course. Yeah. Okay. Okay. Here is recording artists. I mean, performing artists, songwriter, a clothing designer. Uh, uh, you name it. He does it. Modeling agent. Uh, talent, uh, talent scout. He, Paul Anthony Mantia is here with, uh, he's here with his equipment of Splendor, the keyboard, his guitars, his electronic, uh, 21st century odyssey of music. So let me ask you how's my, my sound sound good to you or what? Yes, it does. Yeah, it does. It does. Might be too much reverb on the mic though. So let's cut that down. Yeah. Um, um, now I gotta turn it down on the board here. I'm waiting for Eric. I hope he's not like too drunk and he, because he told me he definitely. He probably got too drunk, man. Too much, too much alcohol, man. A guy. Yeah. And these guys, you know, these guys, they're, they're. You guys drink, man, you know. When it comes to craft beer, they, this is, this is all they talk about every day. Check one. And now he's, uh, he got himself a bottle of, um, 10 year, um, he's paid 49 bucks for, uh, tavern, taverners, single malt, Scotch whiskey. Um, I think it's, yeah, now he's been sucking on that. I hope he's not too intoxicated. Oh, yeah. Oh, yeah. Oh, Jordy from Scotland, uh, sends greetings to you, Paul. He says, how are you doing? How's Rock and Paul doing? Hey, Tom, what's his name? Jordy from, from Scotland. Hi, yeah. Hey, what's up, Jordy from Scotland. Yeah. And then Masumi from, um, Masumi. Man from Tokyo, Japan. Masumi, how you doing from Tokyo? See, he's got the best equipment.  This is the tippity iceberg.  I have a cigarette. He just goes higher. He'll go higher than Jeff Bezos, uh, spacecraft. Yeah. But I don't have his kind of money, man.  The silent, silent investor, right? Silent investor. Yeah. We don't, we don't need it. Hey, Paul, are you into any Hendrix? My, my man died. Yeah. Yeah. Of course. I, I actually toured with, um, Buddy Miles, the drummer of Hendrix. I toured with him for about, I think, I don't know, maybe three months to six months. But when I can bring up anything, you know, about him, I mean, because he was, it's just, there's, there's things that we can't talk about.  You toured, you toured with Billy Chris. A lot of people die and things out there that they shouldn't, they shouldn't be doing. But, you know, that's, that's the world of music. So. Well, if you, if people.  But you know. He says that when you breathe heavy, you sound like Darth Vader. He starts with, you know, before. Who me? Yeah, when you were breathing heavy. I am your father. And we're working. I'm working on the internet connection over here, man. And it's been. Not the greatest, but, you know, we can't do much.  So it's like, probably getting touched with this guy. Try to find him, you know, you can't. Well, he's like, he's like. Maybe the next step, I'm going to wire right. I'm going to wire it. I'm going to climb outside off the fire thing and wire us directly to the fricking pole. He's like, he's like a lot of corporate CEOs and other landlords.   But I don't want to get into politics.  This week was a different thing with this missing girl, man. I've been trying to. It's like I'm playing unsolved mysteries. You know, I literally, I put a comment up because the, just real quick, the media, they got everything on the sites and bits and pieces. And what they're doing wrong is you're putting everything in bits and pieces as it comes. You need to write the fricking story the right way. Write it from the beginning. And then you add all the extra things in as they go.  And they go, Oh, well, that makes a little more sense now.   If I was that guy, okay, say I was with my girlfriend. Okay. And God forbid, you know, we were out in the, in the, in the trail somewhere in those dangerous areas. Cause I've been there. It's bad over there, man. You can fall into a hot water, you know, and melt. You never find you. You met her. Well, I don't, you know, she's a friend of mine on Facebook and I'm friends with a few people in her family. And I'm also friends with people on Instagram that were related to laundry. Okay. Because laundry, he had some kind of a designing company in Long Island. Okay. A while back. Now I don't know these two personally. So I'm not going to say that, but they were festival goers. So I did a lot of huge festivals, you know, back in 2017 to eight in 2018, you know, I did a lot of big festivals out in Long Island. So, you know, it's possible that one of them got my car or they might have just followed me cause I do a lot of shows on Instagram. You know, I do a lot of shows on Facebook. So the word gets out everywhere.  You can't read nothing. You can't see nothing. You cannot see where she commented on things. You know, so, but my whole theory about this is if I was in the, you know, in that area with my girlfriend and my girlfriend disappeared. Okay. And say you got an argument and you take time out. You said, okay, cause that's how they did it. They take time out. You walk over there. I'll walk over here.  You know what I mean?  So what do people do? They automatically start to accuse and say, he murdered her. He killed her. He killed her. They were saying it since they won.  And of course you was lawyer up because you know, damn well, that's exactly what the media is going to say. They're going to go to the worst scenario possible. And they're always accused. That's all they do is accuse.  But what I feel is I think these two pull the body and cry because after reviewing the case myself and as a songwriter they're listening to their songs on Spotify. What the media wrote about those songs in the meeting does not mean with that media.  They have no clue what they're talking about. Okay. In those songs it states how, you know, the streamers are going to fall from the sky. Okay. And the song needs the streamers are going to fall from the sky. Okay. It also describes a part where she's listening to a song and she's sitting by a river. Okay. And how she's going to set up a plan, how they plan to like make something up that somebody's house was burning down in the middle of the woods. They're making something up. So to me it sounds like a plot because all of a sudden she disappears. Now he disappears. And they raised over $100,000 already on, you know, social media and just donations. They got another page with $65,000. Their Facebook, everything is gone completely viral. So, you know, what happened was maybe it's nothing of that at all.   So, you know, how do we know that, you know, none of this might have happened. You know what I'm saying? Nothing might have happened at all. And it doesn't matter because they didn't do nothing wrong if it went this way. If the mother called up and made a report, okay, and she reported a daughter missing, your daughter is 22 years old. You know, she has a life of her own. She's out there. So maybe the mother called up and blew it out of proportion and how do they know that, you know, this is another thing? How do you know that Brian showed up at the house by himself? Nobody was watching. You're going to listen to their parents that have been lying since day one, you know what I mean? They might have showed up there together, and maybe they disappeared together, you know what I mean? And the whole family's in on it, and they all made money out of this, you know what I mean? It's too crazy, the whole situation about this. There's too many falls, okay? Here you got, you know, this was what really got me. Now, hear this out. I know there's people listening. So you listen to this. You really got to be skeptical about all this stuff. So, when they had an argument, they went to a store where there was a girl that was working there. That's one of the girls who died, who got shot to death, okay? In that camping area, they were a newly married couple, two women that were shot to death. Now, one of those girls worked at the store where she witnessed Brian and his girlfriend arguing, okay? They had a big argument, and that girl called the cops because she's the one that witnessed it. Guess what? They got pulled over. Brian became the victim. The girl was the suspect, which didn't make any sense because he took no blame at all, and the girl took all the blame. So, right there you can see his vindictiveness, okay?  You had to contribute something for the argument to start, okay? So, I don't want to hear it.  But my whole point is, the next day, after that incident, those two girls are dead, okay? How did you know that Brian and Gabby didn't end up in those woods somewhere and go and shoot those two people, okay? And then they planned this all out and said, well, guess what? I'm gonna go back to my dad's and I'm gonna go help move your stuff into storage. You stay here. Something is weird there, okay? And the cops, the way they're acting on this case is very strange too because when somebody is, he's a suspect. He's the last one that saw her.  Don't tell me you can't do that because you seem to speak to everybody else, the FBI. You could find people in Al Qaeda. You could find people who've done things, okay? Don't tell me you can't find this guy.  Somebody's doing something. And I think this was all a meteor explosion. I think this was all for propaganda. I think this was all for the viral list because that was their whole theory, was building a blog. That was their whole life thing. I'm building a blog and I want my blog to go viral. And guess what?  And guess what?   You know what I'm saying? And then guess what happens? The mother is getting looked at because you're the one that made the phone call and your daughter missing. You know what I mean? Okay, but by this point it's been a month almost and still no word and he's gone all of a sudden. So something doesn't make sense. People are taking pictures of a bull guy walking down the road in Florida. The guy's got a bandage on his arm and everybody's going, oh, and the media's saying, that looks like a tattoo.  I put it up on my editor, okay?  He had scratches all over his arm, so he bandaged that up so people can't see it. So maybe it is there, or maybe it's not. Yeah. It's a mysterious twisted story. It's like watching unsolved mysteries. Yeah, it is. It is. Like Alfred Hitchcock. But somebody is hiding something. Yeah. They're hiding something. There's no doubt. Good evening, Darryl. Darryl, whatever, you know. Yeah, let me just catch up on the commentary. Darryl Macias from Northern California. Good. I can't hear you breaking up real bad drinking. Oh, no. I don't know.  Could be the internet connections. How do you hear me? It sounds like robotic. How do I sound? Good. Perfect. Yeah. Jordy says, if he breathes heavy, he will sound like Darth Vader. Paul, you're awesome. Yeah, he does sound like Darth Vader. Excellent. Paul, I know what you mean. Hey, Raganooks. How you doing, buddy? These feminists are useless. Hold on. These feminists are useless.  Say no to marriage. Yeah, because if you get married and if you have one kid, you're screwed. I don't know. That's not true with everybody, okay? You cannot label every woman out there. That's wrong. You cannot do that. I'm going to tell you because there are good women. I got a good woman, so you can't label that. You cannot do that. That's racism to me. They can take it to the cleaners if you have one kid. It's a different story. They can take it, but that's if the family doesn't stay together, then they can take it to the cleaners. Most of the dads out there, you see a lot of deadbeat dads, but then on the other hand, I'm not going to get in my situation, but then you have mothers that where you can support your kid every day and send them money every month and never get to see those children.  But anyway, let's just have fun. Jordy, the link is in the commentary. If you want to come aboard if anybody wants to come aboard as long as we keep it relaxed and fun. Progressive discussion. It's not racist to not believe in marriage. There is a 50% divorce rate these days and 88% of the divorces.  Give me one second, James. I'll be right back. Okay. I'm not talking about I'm not talking about international women who were raised the old fashion way. In the United States everything starts out real nice. Darling, sweetheart, love of my life. More to move. And then they start complaining about what are they complaining about? Money. Money. So this guy so you know, listen, this guy on another because I literally got like 1,075 comments trying to plus money.  He said, you're probably homeless on the street in line about what you do. I said, well, now that you called me out I said, I think everybody here needs to go to my page and check out my videos and tell me if I'm lying or not. So not only did he look like a schmuck but he also brought me about 450 new customers. Okay.  I'm like look just go to the website, you know you could, you know, you could look on the Northern Lights Tideye page on the like page. You could go to Instagram if you want to buy something just PM me because my website is not ready yet. You know what I'm saying? It's taking time because it's a big website. We got all the fashion on there. We got the art gallery going on there. We got all the music stuff going on one website because I can't deal with again, I had it one year where we had four websites. It's too much to clean up but too much to deal with. Everything has to be based in one spot where everybody can see everything. You know, if they want to book studio time they want to buy beats. They want to get things production done. You know, editing done.  All they have to do is go into the site and book a time and pay for it. You know, they can pay by the hour, whatever package that they want. They book their time because there'll be a schedule up there when they can book it and that's it. And that's the way I want to work it because I can't, it's too much to handle, you know. It really costs about five grand a month to run a big website like that. So, it's a lot of money. No, no, you definitely know what you're doing. Now, Ragnuth has some real words of wisdom here. Look at it. How many women now? Let me see this. Cook Clean. How many women are versions at marriage at young age? Most women are sleeping with ten men plus before they marry. Yeah.  A lot of them are just trying to find, they're trying to find a way to get over on it.  You know, my situation I'm not going to talk to her about because I'm in a good situation. You remember Tony Soprano's mother? He says, she's a hoe at Tony. She's a hoe. She's a hoe at Tony.  Yeah, James, I'm going to talk to Metro this week. I think I'm going to have to do it.  And I've been paying this money for an entire year and a half to them at $160 a month and I didn't get half of what I'm paying for.  Seriously. You're right, Ragnuth. You're absolutely right, Ragnuth. You hit the nail on the head. The nail and money, money poisons and contaminates everything in our lives. Unfortunately, uh, uh, but anyway, uh, well, you know, it's like a laser beam. So, how do you hear me? Perfect. How does it sound to you, dude? Am I breaking up? No. I can't hear you for shit, but am I No. Am I breaking up to you? No, everything's fine. Then it's not my internet. It's everybody else's. It's nothing to do with mine if I'm not breaking up.  I mean, yeah, because if you're seeing me and you hear me clear, that means on my end, it's good if it's, if it's breaking up on somebody else's and that means their end, something's going on. Am I right or wrong? What do you say there? Jordy, that's nice. Jordy from Scotland. Hello. Hey, how you doing, Jordy from Scotland, huh? How are you doing? How's Scotland these days? It's very rainy. It's not sunny this week. Yeah, yeah. I've been to California. No, he's in, he's in, he's in Brooklyn, New York. He's not in California. I think the farthest west we have is him. B.C. Yeah. Yeah. What's up Rock and Pole? How you doing? I'm going to look for this bottle. Super bar. Yeah, super bar. What's that? Super rock. What is that? Beer or root beer? No, it's a type of beer. I've actually got my notes here because Oh, yeah? Well, that's a Scotland beer because you've got that here, right? No, that's a Portuguese beer. Portuguese beer. Oh, Portuguese. Oh, wow.  In the back and there was suspicious. I think that's a bunch of baloney. I guess he wanted to give them an authentic cocktail, I guess. I got the baby, the baby out tonight, the baby of the family. Hey, here we go. The baby of the family medicinal herb. Now, I had a little accident the other night, man. It was pretty scary because some of the powder that I use on the dyes it got on the table and I didn't realize it and I was dying clothing, you know, and it becomes very messy at the time.    You know, there's a mixture there's a certain solution I make and there's salt added to it, so, you know, a lot of salt.  I hope I didn't swallow any because it's really harmful, you know? So I called my scientist friend and I'm telling him, I'm like, listen, I got some of this in my mouth, man.  So, but basically he goes, he goes mix vinegar, hot water and milk together and gurgle it and then drink it down. He goes, and I promise you, after you do that, it'll be gone. So I did that and it was gone. But, you know, that god, I only got just a very little bit amount. It was like literally, like, you know, if you take salt out of a jar, it was like maybe a couple of specks of salt, you know what I mean?  It's dangerous, you know what I mean?   You see the shirt? It's the new one right here. Yeah, he designed that. One of his many designs. You see that? This is the rock star, the rock star shirts, man. I'm coming out with now. Yeah. Black and white. I mean, it's hard to see now because I got the camera facing a different way. But, you know, you can kind of see me. That's awesome. The great fart dog. This one right here got it. This one right here already made me a couple of cells. Right? Because that red right there, you see that red? When that red is here. Bright. It's all about how bright and vibrant can you get? How bright and vibrant can you get the tie dies, you know what I mean?  This is done by his hands.  So, I mean, you know, there's a lot of things like. The fart dog. New inventions. The fart doctors. I invented a couple of new things this week, man. The fart doctors here. The gastrointestinal entailment. The The Northern Lights tie die. He, you know, he's, he's made, he designs and he's he's got all different It's like abstract art. He has the music and he has the studio and he, uh, he plays electric guitar and he leaves it a pretty good, pretty famous rock band one time. James, that amazed me. I found called the pianist or pianist or something. Yeah, well, he, that's a keyboard. He can go piano or piano. Yeah, fart doctor likes to play. Yeah. There you go. There's a little something for now. We got the guitar here, too. I got the guitar here now, too, you know. There's a link. Everything's all nicely set up. There's a link in the marketing. The company right now. Towards the end the Northern Lights tie die. The company. James got the note. Paul got the guitar, man.  Me and B.C. are your audience. Me and B.C. are your audience. Yeah, every instrument you can imagine in here, man. We don't have a drum set right now. We should have one. It's like, uh... You can hear that? Not aware of this. Yeah, I wouldn't fly and get to listen to a lot of accents. People like to...  It's not all about trying to tell these kids it's not about speed, man. They think it's...  I mean... It's about feeling, you know. I didn't do the show fart doctor. Yeah. Just a little something, something. Then we jump on the piano. We got to do some blues. I'm like, uh, God, you know, it's simple. Oh, love it, man. Let's get this show going, man. Let's get some subscribers on this show, you know what I'm saying? We get some people from Scotland, work, you know. You got to get people around the world. You build the channel up, you know what I'm saying? You got to tell it, my man. Listen, then we can plan something. Maybe me and my girl from... We're going to go into the woods, okay? And then James is going to go, I haven't heard from Paul in a week. So you file a missing person report and next thing we're going to be viral all over the news. You know what I'm saying? What is so special about it? Why is... Let me ask everybody a question. Let's get real here. There are kids missing all over the world. There are little children missing. What is so special about this couple that it went so damn viral? I don't get it. You know why? Because the boyfriend's family has police officers that work in Long Island. That are his family members. There you go. Everybody's covering something a little bit up somewhere, you know. They knew what they were doing. They get paid right now, man.  There are a million views on a YouTube channel. Good morning America calling you up. They're paying you to go on those shows, okay? You don't go on those shows for free. You know, they pay anywhere from 10 to 25 grand. They're rich. So that means they're bored. They have nothing better to do than to cause drama and get attention. They're desperate for attention. Attention of course.    I went off. My internet keeps dropping. It just continues, keeps on dropping and dropping. Like, egg drops? Not too happy. I'm going to have a footprint ask tomorrow, man. You've got another... Hold on. Oh, there you go. All right. But what happened?