I am working as a senior manager of design at Gribble Desert and I am here to present on a lot of things in short we call it IOT. Now usually when you speak to someone about IOT there is a lot of technical jargon involved too much of adrope and big data and stuff that comes in. So this presentation is from a UX perspective. So as UX designers how does IOT impact us and how we can leverage it to provide the best of the UX experience. So these are everyday things that we see in like a Java port, a watch, a home, disaster management. Now you may think that how does a Java port get into the scene of IOT. Now there are many devices. So once this device is called this flower power and this device has actually got sensors for Wi-Fi. It has to Wi-Fi. It can measure sunrise, mid-temperature and what happens is that it feeds into a cloud and all this data is shown up on your mobile device. So it lets you know when your plant needs fertilizer, when it needs water and such things. So that way this flower pot is now on the IOT. It is generating some data and it is helping you take decisions on whether your plant is doing well or not. So in the same way we have seen how the watch has become a smart watch. We are using optical reality to control appliances in our home. So smart homes have come in, Apple has come up with the home kit and then disaster protection. So this is again something that is existing. It's nothing new. There are many such sensors across the oceans and lands which figure out earthquakes, figure out tsunamis and give us the warning in advance so we can take appropriate action. So now the question is what is IOT? I won't give you a definition because you will get a lot of different definitions on the web but I will give you the concept of IOT. So what you see here are sensors and actuators. So let's say there is a door lock and you have a, so let's say if you have a door lock and you have a key using which we open it, there could be a magnetic key as well as a magnetic to the lock and it opens up. But this thing is not an IOT because there is no data being generated. This device is not identifiable. It is just a unit by itself. Even though it has a sensor and an actuator, the sensor sensors the magnetics with and the actuator which opens the lock but it is not on the IOT. The moment it starts interacting with a system such as a cloud which is about server, internet, analytics or with the device. So any of these bi-directional relationships will establish the IOT concept. So every time let's say these days you get these small beacons. They are just Bluetooth devices and they are as big as the squaring and you can press it anywhere. So let's say if you have, press this in your car, when you walk into your car, your mobile phone app can figure out whether there is a beacon in here, there is a signal coming out. It can change the entire interface of the mobile device to show up navigation and stuff on the home screen, create the music of your choice and such things can be done. Any questions here? Good questions? You can take. As soon as something happens in the car, it will be given your message to your mobile user or something like that. Yeah. So a lot of different things are there and it sets a bigger explanation I will take out of the field after the session. I have come to some actual application of IOT. So something that we have done in the actual implementation. So the first case I'm showing to you is IOT in retail. So when often if you are shopping in some place in US, you often have a lot of offers or coupon codes with you and often you would have a vicious. But don't figure out which coupon applies to which item in my vicious and you often use out on the opportunity to make a discount purchase. Apart from that, often you have some items that you want to buy but you're not able to locate where it is on the aisles. Now think of this scenario that if you had a vicious on your mobile phone and if you are walking by a store, the app on your mobile can figure out that certain items on your vicious are there in the store available at an offer that you have on your mobile device. So we made an app for this for a major department of store in US and what we did was that each of the shelves have got the small beacons on them and on the back end the beacon IDs are tied to what items are available on those shelves. So a person is walking by those shelves, they are able to figure out that what items of their choice are available here at an offer which can benefit to them. We also did this payment system in which you don't have to actually go and swipe your card, your data is stored on your mobile phone, so you could actually make the purchase in order to do a physical swipe of the credit card. One more thing that we did over here was that you could also, so let's say if you are going out shopping and maybe watching a movie with your family, you wouldn't want to carry out all the stuff with you. So when you are buying the items in the shop, you could just scan the barcode and say I want to buy this item and item your virtual card, not your physical card that you have in the store but your virtual card and when you are checking you can say deliver to my home. So once you make the payment, at a later stage you can go into your movie and stuff and the stuff gets delivered to your home like you would do at online shopping but then this gives you the physical touch of the store. Similar thing in security services, so how do you carry IoT in access control or how it can help us do things in a better way? So we all carry our mobile devices all the time but then we are having to carry access card as well and at times if we need to access certain areas where we don't have access to, we have to go to the admin department, get the access and then come back there and then access that area which is not given to us by default. So here what we are doing is that we are again using the same concept and when the user walks into a door, the door automatically unlocks for him. There is no need to pick out your access card, swipe it on the gate and then get inside. As you approach the door, the door opens for you. So in this way that part is very smooth now. Apart from that if there is any device, for example if you have a laptop with you, when you enter the office you have to make an entry in the register. That was the laptop with me and when you walk out, do the same thing once again. Now if you attach one such beacon to the laptop inside it, whenever you are entering or sitting in the building, the data is being recorded automatically. So in that way your laptop, it is on the gate as it is but then now it becomes device on the IoT in the way of access card door, in the way of security services. Now IoT and energy, so this isn't that something that we have done, this is just a concept that we have. So IoT ties up very much with those big data and which just a bit disturbs interfaces. So now imagine there is a wind farm and this wind farm has got about 50 windmills. Each of these windmills have got about 10 sensors. They sense humidity, wind speed, the rotation speed of the blades, the temperature, the amount of vibration in that equipment and all these things. So imagine 10 sensors sending data every 10 seconds for 50 windmills. There is a huge amount of data. Now if you have to create a user interface for that, kind of a dashboard, how would you do that? Normally it would be a dashboard with lots of things blinking here and there, red, green and blue and that would make no sense to the end user. Now if you had an interface of something of this kind, then the user can interact with those in a kind of an environment that is more closer to the physical environment. And the difference, any alerts could be shown, the power generation could be shown and all of that could be done through a distributed interface. So if you take this step further, what happens with the technicians is that the people who are on the field, now they have to go and check each and every windmills how it is working, it is working good or not. Is there any problem with that? So it takes a long time to do that. Now imagine if you could give them an augmented reality based interface, if they could just scan the horizon with their mobile device and the same data which was there in the control center can show up over here in this kind of an interface that will help the technician identify easily that which windmills needs attention and they can go ahead and do it immediately. So there are a lot of companies who are already in this field of IoT and one such company is Google. You would have already loaned, you have got this Android VR, Dropcam, Google Fit, Android TV, Auto, Nest and Google Glass. Nest was a recent acquisition, Dropcam also was an acquisition. Now these are again our devices. So this Nest is a thermostat and it actually keeps learning from the user behavior. So if you have installed Nest as a thermostat in your home and you set it to a certain temperature, it will know okay this state, this time, this temperature and over a period of 3-4 days it will develop the pattern and it again uses the Wi-Fi, uses the cloud, it has analytics out there and that way it helps people by giving them a very good experience over a period of days. There are many other key players in this field Apple as we know has got health kit and home kit. Mercedes is doing a lot of things in the space of predictive user experiences. So what to do is that they use again the same sensor data and they figure out the user's behavior in the pattern. So what happens in this thing is that they by default Mercedes car would have an optical sensor in every seat and a wave sensor. Now the same data now they are using to enhance the user experience and how they are doing that is that if they sense that the driver seat is occupied and there is a certain wave so they know that the driver is there on the seat and over time the pattern is that this driver goes to a platform house and then towards the office. So next time once the pattern is identified the driver doesn't have to show so many directions to this place or play this music that happens automatically. So the amount of touch points or interactions for the end user goes down because the system is getting more and more corrective. Now let's say the car senses that there is a child so weight is less of 5 feet which means there is a child in there then the car goes to the school then to cafe then to office. In the same way the car will customize the experience for the driver. So that is how Mercedes is doing is using IoT to enhance customer experiences a lot of these companies are doing a lot of innovative stuff and now that is what representation is so far. I am open to questions now.


So the cytoskeleton is basically a diverse network of protein filaments, and we have multiple sizes and we can actually break them down and label them and classify them and memorize all those names. And it's not so important to me that you know the differences between the types of cytoskeletal filaments, but that you understand a general concept of, like, how do they work? What do they do? They're made out of protein. They function in movement of the cell, cell movement. And toward that, there's a couple of ways that this happens. The cytoskeleton can help move a cell kind of in the way an amoeba moves. Like, can you imagine, like, how amoeba have these little feet-like structures that blob out and then the rest of the cell, like, blows the blobbing foot that's oozing out? So you can have amoeba-like movement, but you can also have, like, movement of the entire cell itself using structures like cilia, which are made of cytoskeleton, or flagella. And I just have to draw you a picture because any time I get the chance to draw a flagellum, I have to. What is a flagellum? It's like a tail. Flagella usually are singular, so you usually find one on a cell and that is, like, a sperm. Sperm have flagella. Think about that. That is a single-celled, like, half a person who can swim on its own sperm or phenomenal. But what's a cilia? What are cilia? Maybe I better draw a nucleus in here and a little nucleolus. Here's my nucleus. Here's my nucleolus in this cell.  And cilia, there are cells that do move like individual cells that move with cilia. There's also cilia-lined cells in your, like, trachea.  And that's why you cough because your cilia are actually functioning to bring the mucus up out of your lungs. Thank you very much, cilia. And they are poisoned by the poison in cigarette smoke.  Dogs, don't do that. Stop smoking. Stop smoking right now. Eat ice cream instead. I want to show you a picture. I want to show you a picture of the amoeba-like movement of cytoskeleton. So each one of these things, each one of these appendages sticking out, there's actually cytoskeleton inside that. And it oozes out and takes cell membrane with it and enables, you know, let's yumpsilize the bacteria or let's actually move the entire cell itself, kind of like an amoeba. The other one that I wanted to show you, this is an example of cilia. They're made out of little protein filaments, so they are considered cytoskeleton. They look like little hairs embedded in the cell membrane itself. And again, they can, if it's a coal critter like this, a protist, then they can enable, like, let's just go, let's go for a swim, guys. And they all beat in sequence and you can go for a swim. Or they're lining your respiratory tract and praying that you do not poison them and praying that you stop smoking now. Okay, no, I have a video to show you. Okay, this is my all-time favorite video of ever and I'm going to show you just a part of it because we're going to look at it again and again and again and again because I love this video. Look, I threw that, whatever that is, right there, address of how you can get to this video and it makes you want to cry because it's so beautiful. All right, watch and be amazed. The music is fantastic, too. This is cytoskeleton. You're going to get to see, first of all, your cytoskeleton actually, like, forming kind of a skeletal structure of the cell. And let's take a look at that. This is your cell membrane up here and these are proteins. What there is, cytoskeleton. See how it's forming like a toughness of the cell wall. There it all is. That's awesome. Structure for the cell itself. I think we get to see it building and like, there it is. Oh my gosh, that's so cool. So don't, look at that. What? Okay, I have to pause. Seriously, this video just like blows my mind and I've, I don't want to tell you how many times I've watched it because I could sit and watch this video all day long. You tell. It's real. The, the science department at Harvard was like, dude, our biology majors can't get a visual of these molecular processes that happen inside a cell. Like, they can't visualize this, these processes that are happening. So they called up this company, X vivo, and said, will you guys do an animation that like rocks our world?  And they made this and the best part about it is that it's basically an entire biology course in one process. Like you can see everything that we're going to talk about in here, which is mind blowing. But what you just saw were little proteins, little pieces of cytoskeleton that when chemically motivated will put themselves together to form cytoskeleton, which will, you know, reach out a pseudopodia or let's go, yum-scholize the bacteria, or break it apart. And you can imagine that it can build on one end and break apart on the other end and then you get this mass movement. Let's see if there's any more cytoskeleton stuff to look at. Oh my gosh, look at this thing. What? Okay, I have to stop.  That, did you see that little blue thing there? That, or that's not blue. That's kind of a yellowish green. That matches my shirt. That thing is like a machine, an enzyme that went in and broke apart some cytoskeleton so that the cell could carry out some sort of fantastic function. It blows your mind into a million little pieces and this whole class, like, it will happen over and over and over again. Okay, go look up that video and watch the whole thing and be like, oh my gosh, I'm going to understand this at the end of the semester. I think that's it. And I'm going to come back and tell you about the cell membrane and its structure and some important functions. Okay, have fun. I'll see you later. Peace.