The Titans have won three in a row, so on this edition of Titans All Access, we go beneath the surface to see how the Titans Interception leaders made the Colts pay last Sunday. Titans fans were out in force in Indianapolis. See how the Tennessee Faithful show off their two-tone blue in the Hoosier State. The Nissan Insider is a man with a quarterback sack in five straight games. I'm talking about outside linebacker Harold Landry, and we will introduce you to all ten of the 2019 Tennessee Titans, Mr. Football Winners. Let's meet one right now. Big O, get this show started. I'm a ball of Thomas. I'm a Mr. Football World Winner. Titans All Access starts now. You don't need the stats. You know that the Titans have won only once here at Lucas Oil Stadium. You know that the Colts have won 19 of the last 22 in this series. Big play, big play. That makes it three. One, two, three. But today brings an opportunity to end all of that talk and more. And for the third game in a row, the Titans get it done again. He's in trouble. He's sacked! Taken down by Wesley Woodyard. 69 yards. Three in a row for the Tennessee Titans. With Amy Wells, I'm Mike Keith. This is getting familiar. General Manager John Robinson is here. Congratulations on the win at Indianapolis. Thanks so much. Great work by the ball clubs. Outstanding work. And great to finish up there. Yeah, it's always to get a good win on the road, especially against a division opponent. Now, I've got to ask that fourth quarter blocked field goal. How in the world did that happen? Well, I mean, I think the guys are really starting to believe in that play. You know, we say it all the time. You never know what play is going to impact the outcome of the game. It happened for us in Kansas City, you know, and Sunday against Indy Simmons and Austin Johnson and Daquan. They did a really good job of kind of caving that side of the line down. Colu got up the field, created a gap for Dane to jump through and Tysmith did his job. You know, he was waiting in the wings there to catch it and go. You mentioned a lot of names there, but one of the great things that we're seeing from this ball club is how many names are contributing in this three game win streak. Is that almost the most exciting part of what's happening with the Titans right now? Well, I think our guys are starting to really believe in complementary football, you know, in all three phases of the game, you never know which which play is going to make a difference, whether it's Austin Johnson blocking a field goal or you're in the game, whether it's Harold Landry coming inside on a rush, which forced that interception that Byrd made or the 40 yard dagger that Ryan threw to Khalith there to really end the game. You know, the unnoticed thing was first you're holding off the outside linebacker just long enough so the rush couldn't get there. It's still the game for us. So it takes every single one on every single Sunday. Now, we've got to talk about Derek Henry. He became the fifth player in NFL history to have at least one hundred and forty five rushing yards and a touchdown in three consecutive games. Why is this run game working so well? But it's about it starts at the line of scrimmage. It's about getting on your guy, getting movement and finding a crease. You know, it starts with making sure the play is going to work, coming up there and checking, making sure that we're going to have enough blockers accounted for moving guys off the ball. And then for Derek or Deion to get downhill and hit the crease on the front side or find that backside scene and make yards. And our guys are really, you know, they're really buying into that concept. Headed Oakland this weekend. You're going to see another former Alabama running back. Rookie Josh Jacobs, why is he having such a nice year? Well, it's just like what we talked about. You know, he came from a program where he played with a lot of, you know, NFL players and against a lot of NFL players in that SEC League. They've got a massive offensive line. They try to move the line of scrimmage and create, you know, some space for him. He's got great quickness. He's got great vision and burst. He's a really tough guy to tackle. Let's talk about the Raiders defense. What are they doing to get to the quarterback? Yeah, Coach Gunther, he's done a nice job. You know, he came over from Cincinnati. He's an aggressive playcaller. They've got a couple of guys on the end of the line of scrimmage that are rookies in Farrell and Crosby who are long and they're hard chargers. They really get after you and they're really physical in the back end. You know, they got speeded off the ball linebacker and whether it's Harris or Joyner or Worley in the back end, they really make the receivers work for every yard. How do the Titans go to Oakland and get a fourth straight win, John? Well, I think it starts with a line of scrimmage. You know, we've got to win a line of scrimmage on both sides of the ball. We've got to come off the ball and move their line. We've got to stand up to their big guys on defense. And it's about making third downs offensively, keeping our offense on the field, getting into that red zone score and touchdowns and defensively getting the ball back, getting off the field on third down and finding those special teams plays that have really swung the pendulum in our favor. John, you took some time away from Oakland preparations on Monday to join us for the Tennessee Titans. Mr. Football Awards at Nissan Stadium, 10 young men playing high school football in the state of Tennessee named Mr. Football. Why do you think it's so valuable for the Titans to be involved promoting high school football in events like Mr. Football? Well, I mean, it's the lifeblood of our sport. You know, those players, those coaches, every player on our team or that has been on this roster dating back to the spring, the foundation for their passion and their success was laid in high school by a coach or a teammate. You know, being from this state, it's extremely important to me. I'm extremely proud that Amy, her family and really everybody in our organization has bought into that and really supported the growth of high school football in the state. We met Omari Thomas in our open. He's one of our Tennessee Titans, Mr. Football Award winners. Let's meet three more as we go to break. Austin Hill, Evangelical Christian School, linebacker committed to Army West Point. Tim Kutcherous, Nolan'sville High School, defensive back. I'm committed to Liberty University. Cumberbogus, I go to Peabody High School, I'm a quarterback. Welcome back to Titans All Access. This is Coach Dave McGinnis, Game Day Color Handlers for Titans Radio. Today, we're going to go beneath the surface and watch two big game-changing plays on defense in the Titans huge victory over the Indianapolis Colts. First play we've got here. It's in the third quarter. It's first and 10. The Titans originally are looking like they've got a middle of the field safety here. Now they've changed. The middle of the field safety comes back in the inside. Vakarro comes back down. Kevin Byrd before the snaps inserts to make it look like an eight-man front for the run. Ball is snapped, play action pass, reset looks to try to hit the post corner. The post corner is covered very well. Logan Ryan does a nice job facing inside out. Byrd does a nice job of working underneath the tight end. That's now trying to work the middle of the field. Harold Landry up top does a really nice job with his hands. Power shocks to stand zone at the top. Now he comes into what we call a natural. He knows the game is coming inside of him. So he makes a natural move to come around. Now he finds the open hole around the two man game accelerates through the quarterback, makes Berset back up, throw off of his back foot across the middle of the field. Kevin Byrd does a great job of rolling underneath the inside route. Nice interception, huge play. Titans are in scoring position, ends in a field goal in a very tightly contested ball game. The score is now Titans 24, Colt 17. The Titans show that they're in eight-man front. This is going to roll to a five under two deep zone. Berset is looking, he's looking at a middle of the field closed post safety. Rashawn Evans is now the middle runner on the Tampa 2 defense. He does a really, really good technical job of running down the middle of the railroad tracks, being able to force this throw to be wide and over the top. Logan Ryan, nice job flipping his hips back inside. Elevated throw, Logan Ryan, hands catch, big time interception, big flip in the momentum of this football game. This is a big, big play leads to a huge Titans victory in Indianapolis. Strangely enough, I didn't know who was grabbing me until I was on the ground and I was looking up and I was seeing his face. I was like, oh, snap. I'm from Houston, Texas. I didn't know much about that. I didn't grow up watching football. I grew up watching WWE Smackdown and Money Night Raw. Started off as a Houston Oilers from Houston, came up here and I think I went to Memphis first and came up here. So it's all that, that same little bloodline. And when I tell my friends and teachers and they found out, just, oh yeah, we love your team now. Like, because they already love the Houston Oilers and they just transferred over so that it just makes everybody proud and happy that I'm on this team. They can root for the Titans. Next up on Titans All Access, Tennessee fans travel to Indianapolis and show how their passion helped bring home the win. Stay tuned. Welcome back to Titans All Access. We're still reveling in the glow of the win at Indianapolis a little bit. Just enough. Enough. You know, 24 hours plus some. You know, what I loved about Indianapolis was all the Titans fans who made the trip. There were tons, especially as the Colts fans started to leave. The Titans fans came down. It was magical. It was pretty great. One of the Titans fans who's been with us since day one is Vents at Love. He even organized a big party in Indianapolis. These folks certainly bleed two-tone blue. Anyone can be a fan, choose a team and scream their heart out, but it takes loyalty, dedication and fearlessness to venture into the heart of a storm. To stand up when you are outnumbered a thousand to one, these fans are the warriors on the ground that suffer the conditions of the battle. These fans, these fans bleed blue. Unicorns in Nashville, a city full of transplants. It's what we call people who are actually from here. Vincent Love is just that a day one fan. Vincent's family had a vote yes to NFL sign in their yard. Young Vincent would even ride his bike to Baptist Sports Park in Bellevue to watch training camp. Vincent's had a good run on the road. He's only seen his team lose once. That loss was in Indianapolis. So I guess you could call this a revenge story. They have a huge division game with playoff implications. The Titans began slow. They've really picked up their bases of six and five. Record would indicate. Let's pop in Titans Nation. It's your boy Velo 6-1-5. It's about one o'clock Nashville time.  We're heading up I-65 to Indy. Tightening up on weekend. Make some noise for the boys. Bleed blue, R&P, Matt Neely. Let's go. We're going to have some oil right now. I had no idea what it was all about. Yeah, I was just keeping it to be fine after that. I played the rest of the game and everything was okay. Boys, I made it in the enemy territory. Ready to go. Being scared. Tighten up all day. Budge, boys, Budge, in Indy. Tighten up. I'm back in Indianapolis, Indiana right now and I'm not seeing us lose again. When you're on the road, you're going to get this. You're going to get that. You're going to get people chattering. It ain't nothing like we're going to tighten up. We're going to make some noise. We're going to get in your face back. I ain't scared of nobody on the road. You throw popcorn at me. I throw some cheers back because we're going to tighten up. Hey, Chrismen, get out of here. Today, we are women in Indy. Let's go. Let everybody know that you're here. This is my city. When I come in your house, I'm making it my house. We're the boys. Tighten up. Let's go. This man is open. It's Humphries at the five. Touchdown. You're on the road. Sometimes it doesn't matter. They're chirping. They're saying this. They're saying that. They throw popcorn at you. I'll pick it up. I'll eat it. You know why? Because we're eating Ws. 24 straight points. And the Titans have come to Indianapolis and picked up a victory. This means everything to me. Like, this is my team. I'll die for this team. I'll stand up for this team every day. Man, that was so much fun in Indianapolis. Good job, Vincent. But you know what else is fun? Winning Mr. Football. Oh, yeah, that would be fun. Yeah, here's a couple more of the guys who were Mr. Football winners for 2019. Zeke Rankin, alcohol high school, and I'm a kicker and a punter. Alaja Young, South Dove, running back. I'll commit it to University of Missouri. Terrence Moore, Stratford High School, running back. You know what Titans outside linebacker Harold Landry really likes to do, Amy? Knit, I don't know. Hit the quarterback. Nine sacks overall, sacks in five straight games. You know what Harold Landry doesn't like to do? What? Talk about himself. Ah. But fortunately, we convinced him to do some of that in this week's Nissan Insider. Does Harold Landry really dislike this part of the job? Talking about yourself, the whole interview thing. Would you say you dislike it? Maybe not about me, personally, but just overall. I'm just a low-key guy, chill dude. But yeah, I definitely am more so the type of guy that he just wants to play football. But I understand it's part of the game, so I just do what I gotta do. You did the pre-draft interview with us out on the porch. You remember doing that? You talked about Taylor Lawon and how you'd worked out with him, but even then, you were one of the less hype guys on a pre-draft visit that I've ever been around. So even with your success in the NFL, you're still the same guy, right? Yeah, exactly. Just low-key, too.  As you get more attention, though, as you continue to sack the quarterback, as you become one of those guys, you know you're gonna keep getting more attention, though, right? Are you ready? Yeah, I'm ready, but you know, I'm probably still staying myself and just do what I gotta do and just keep following. Let me ask you this question. Who is Grayson Landry? That's my boy, my son. Two years old, about to be three in June next year. He's a dog, I'm telling you. He's gonna be way bigger than me and I can't wait to see him play. If there's one thing you get excited talking about, it's your son. Yeah, for sure. I don't know, man. You see him, he's automatically smile. Like, you just can't help it. He's an awesome kid. He's been awesome ever since he came out of the womb. Why does being a dad excite you so much even at this young age? I mean, I don't know. It's just cool seeing him talk and running around. I don't know. It's just something special and I'm extremely blessed. I got another son on the way that's due in December. I don't know. I just can't wait to, you know, I'm excited about those moments, his first touchdown or this or that and even getting excited over, I come home and he's saying new words and stuff like that. It's just awesome. It's an awesome feeling. Does it make it easier to separate the football part of Harold Landry's life to the home part of your life because your family gives you a different perspective? Yeah, for sure. In the season, it's hard to go home and not think about football. Like, I'm beyond football's on my mind all the time. I go home. I'm still watching film doing this and that, you know, they understand. Let's put it one more way. How special are the holidays with a wife and a son and another one on the way? Yeah, nah, I mean, it's awesome. She's a big family, get together type of person. I'm a really low-key dude. Like, I could just chill and just hang out, but she wants the family, the interaction, all that. I'm actually looking forward to Christmas because they're all coming to my house, so that would be a great time. So have you already started all the shopping and are you the crazy dad buying everything as you prepare for... There's a big Christmas right here because he knows what's going on at this Christmas. Yeah, nah, to be honest, I'm more of like the... Yeah, I've probably got a game that week, so my wife handles like all of that. So, like I said, she's amazing. Good news for Isaiah Mack is on deck on Titan's All Access. But before the good news, let's meet more of the 2019 Tennessee Titans Mr. Football Award winners. Kimari McGowan, another Tennessee Christian school running back. Lincoln Ferry, he's in high school running back. Holton Willis, greenback high school, wide receiver. The push towards the end of the regular season is the focus of the next Titan's All Access. General Manager John Robinson gets us ready for a showdown with the Houston Texans. Our Nissan Insider features Mike Keith's visit with wide receiver Corey Davis. Coach Dave McGinnis is back with another great look beneath the surface and the good news revolves around Titans players and their families, brightening the holiday season for those in need. All that and more on the next Titan's All Access. Fun fact about Amy Wells, she does not like to be surprised. This is accurate. I do not like surprises. But she likes to surprise other people. I do enjoy that. And we did it together on Titans Tonight with Keith Bullock, which is on Titans Radio every Tuesday night at 6th Central at 6th and Peabody in downtown Nashville. We did that when we had Isaiah Mack, the rookie defensive tackle from Chattanooga on the show last week. Absolutely. He got a surprise phone call from Chattanooga. He did. He sure did. And his reaction was pretty epic. Daryl Patterson is the man who called him a television legend in Chattanooga and he called Isaiah to let him know he'd won a big award. Would you mind if we take a call? Sir, okay. It's a call from Chattanooga, ironically. Daryl in Chattanooga, we welcome you to Titans Tonight with Keith Bullock. I wanna congratulate Mack. We have chosen him as our Reggie White, male athlete of the year winner for this year. How about it, Isaiah? I ain't got no words. I was just talking to coach about great players that went to Chattanooga and Reggie because we have a lucky family, his own Reggie Boulevard. So this is one of the names that she always grew up and Coach Williams, a huge fan of his counter move that he tries to get us to do so many times, but not everybody can be Reggie White. So this is an amazing honor because like he said, Chattanooga loves Reggie White. He did an amazing job for that city, coming back and all them things. So I mean, it's an honor just to even be mentioned with award for his name. So I'm just lost for words. If you were named the Chattanooga athlete of the year, that would be a good surprise. Well, I would be very surprised because I'm very unathletic. That would be a doozy. Something else you should know about Amy Wells. We're sharing today. She's sharing everything as usual. For Amy Wells, the oversharer, I'm Mike Keith. Thanks for joining us and we'll see you next time. It's good for people to know these things. Not really.


The arc length of a circle can be computed by the formula s equals r times theta, where s is the measure of the arc in question, the length of the arc. r is the length of the radius of the circle in play here. And then theta is the measure of the angle that gives us the associated arc here. But that angle measurement must be in radians. It's essential that the angle be measured in radians. This comes from the fact that the length of the arc is directly proportional to the angle in play. And that's where we derived radian measure in the first place. And as such, when issues like, well, the measurement of the angle needs to be in degrees or some other type of angle measurement system, we have to remember we have to convert from radians to degrees or degrees to radians, depending on which direction we're going. So suppose that the arc of a circle has a length of approximately 31 feet. And so we're gonna say specifically that the, just to make the arithmetic a little bit easier, let's say that the arc is 10 times pi, which is approximately 31 feet. If the circle has a radius of six feet, then what is the measurement of the angle? And we're gonna do that in degrees. Well, we're gonna use our formula right here where we have that s equals 10 pi. We have that r is equal to six. So again, these are all measured in feet. And so theta is the one thing we don't know. And so taking our arc length formula right here, we can divide by r and we get that theta is gonna equal s over r. That is we get 10 pi over six, which as a fraction six and 10, both have a common factor of two. And so canceling out that two, we get five pi over three. And this would be the measurement of the angle in play right here. But again, this is gonna be a measurement in radians. If we want the measurement to be in degrees, because that's a very common angle measurement system there. To do this in degrees, we have to convert from radians into degrees. And basically when you have a radian measured, you don't want the pi there. So kind of cancel out the pi. To get into degrees here, you're gonna take the five pi over three radians. And you need a time set by 180 degrees over pi, like so. And simplifying this thing, of course the pi's cancel out. That was the convenience of using 10 pi as opposed to 31. But we also need to simplify the rest of the fraction here. Three does go into 180, and that gives us 60 degrees right there. 60 degrees times that by five, you're gonna end up with 300 degrees as the measurement of the angle right there.  Most likely if it's not in radians, it's gonna be in degrees. I say most likely though, because there are perhaps other less common ways of measuring angle measures. And so in a trigonometry course, you often see a question similar to the following. The minute hand of a clock is 1.2 centimeters long. And it's not very big. When you say clock makes me think, is it actually a watch? But we'll call it a clock just for the sake of it, right? How far does the tip of the minute hand move in 20 minutes here? So thinking about our analog clock, we have our minute hand right here. And so we're saying, okay, this thing is 1.2 centimeters long. But then, so that gives us a measurement of radius, right? We think of the circle, the minute hand, that would be our radius there. The radius is equal to 1.2 centimeters, okay. So what is it that we're actually being asked to find? How far does the tip of the minute hand move in 20 minutes? So if we think of this minute hand as spinning, right? It's gonna spin around the clock clockwise, of course. That's why we call it clockwise. And so as it spins some distance, this is how far the minute hand would move. So there's like this initial minute hand and this terminal minute hand. Okay, we're trying to measure this distance right here. This is measuring an arc length S. But to find the arc length S equals our theta, we need to know the radius, which we have, but we also need to know the angle measure. And theta here, what's our clue about the angle measure here? The clue here is time. So on a analog watch or clock, 20 minutes elaps. And that's our measurement of angle. That's sort of an unorthodox way of measuring an angle, but it makes sense. I mean, do fighter pilots not say things like, oh, you got a bogey at six o'clock, right? That's referencing a clock, which is a different way of referencing a circle. So we can give positions of a circle based upon measurements of time. And so that's what's happening right here. So the thing to remember is if you're gonna measure an angle using time here, how much is in one complete rotation, right? So when it comes to one revolution, one rotation around the clock, in terms of radians, we know this is two pi radians. In terms of degrees, we know this is 360 degrees. This is actually how we found conversion between radians and degrees. Well, if we're measuring the circle using minutes, there's gonna be 60 minutes in an hour, which one hour would be one rotation of the minute hand on your clock. And so this is how we're gonna relate things together here. We get that two pi radians is equal to 60 minutes, all right? And so if we wanna convert between minutes and radians, we could do exactly that. Now, we don't have to do the entire 60 minutes. Of course, if we're doing 20 minutes here, that's actually one third of a revolution, one third of a revolution of the clock. And so we need to take one third of two pi here. So that tells us that 20 minutes is actually equal to two pi thirds in terms of angle measure right there. So just recognizing that 20 minutes is a third there. Of course, we could also continue on with what we have right here. If you want to convert between radians and minutes or something, you could divide both sides by 60 and you get that two pi over 60 radians is equal to one minute. That fraction does simplify. You can then times both sides by 20, all right? Upon doing that, you'll get 20 minutes is then equal to, well, 20 goes into 63 times and you end up with this two pi thirds in radians again. So we've converted from minutes to radians. And then once we've done that, we then can compute the arc length there. You're gonna take S to be 1.2 centimeters times the radian measure, which is two pi thirds. Like so, given that the radius is already measured in a decimal there, 1.2, we're just gonna approximate this and round it to the nearest 10th place. And so taking 1.2 times two pi over three, put that in your calculator, you would end up with, if you want the precise answer, it's actually gonna be four pi over five. But like I said, a decimal approximation is appropriate here. You're gonna get 2.5 centimeters. So the important thing when you work with arc length formula here is that whenever, whenever you have an angle measure other than radians, you have to convert it.


option number two, the fillable forms. Now the reason I have like the EU Yacht picture here is because I don't normally recommend using the fillable forms. You can look up the forms on the IRS website that I highly recommend. So if you don't have access to software and you're following along with our course, for example, then you could just look up like the form 1040, the related schedules, all the schedules, all the instructions on iris website iris.gov, iris.gov, and you can kind of follow along where the data input is happening on those forms and get more of a holistic view of the form and the instructions. You just can't jump back and forth between the data input that will then populate the form as easily and quickly as if you used software. Now the thing with the fillable forms is usually if you are going to do your own taxes, if your income is below $79,000, then you might have a more easier tax return, although that's still getting up there. More higher income tax returns typically are more complex tax returns because you might have multiple income sources, multiple family members, members and dependents and so on and so forth. Although low income tax returns can be complicated as well because of all the credits as we'll jump into later. So but if your income is above that threshold, then you could jump over to the fillable forms and I think the IRS is saying we're going to allow you to do a free option. Look, everyone can do a free option. That's what the IRS would like to claim and they can claim that basically. But I don't think you would really want to use the fillable forms if your income was above $79,000 because the income level is an indication that you have a more complex return. So if your income is below $79,000, you want to use some type of software for sure and possibly still go talk to a tax preparer so that you can give some actual advice about the tax preparation in terms of planning and not just preparation. If your income is over $79,000, then you're probably at a level of complexity where you want more than just the tax preparation. You probably want some kind of tax planning and that kind of thing and therefore I would think it would be useful at that point at least to purchase the software to make sure that you have the double check the internal control of the software to help you with the diagnostics to lessen the chance of making errors and possibly at that point actually go to a CPA firm or a tax preparer with the idea that you're going to try to settle set up a long term relationship with someone because the tax preparer then can then help you out with the current tax return but can also help you out basically going forward in the future possibly doing tax planning which could be a major resource especially for higher income individuals and you might be more likely to get an audit or something like that if you have higher income situations because your tax code is more complex and it would be nice if you had a tax preparer that could help you out in those situations as well. So that's why I don't really like I don't really think the fillable forms has a much of a role because if you're under $79,000 you're going to use the software free software or get a tax preparer if you're over $79,000 then I would think that you'd still want to pay for the software at the least or possibly go to a CPA firm at that point due to the fact that your tax preparation and planning is complex to the point where you would need to the fillable forms is kind of like doing the taxes by hand which because of the complexity in the tax code because the tax code has become more complex over the years as all these resources have allowed it to be like software you don't typically want to do it's kind of like payroll you know you almost have to have some other system that's kind of helping you with the data input or else you know you're you're way more likely to make errors or miss certain opportunities that you would be picking up with the tax software okay so you do all the work using your instructions available for any income level no guidance and limited calculations provided no state tax preparation and filing that's another issue with this one the state tax preparation is going to be important if you're in a state that has income tax that'll depend on the state that you're in


On The Ground, presented by theCUBE. Here's your host, John Furrier. Hello everyone, welcome to a special On The Ground executive interview with Rob Beard, the CEO of Hortonworks. I'm John Furrier with theCUBE. Rob, welcome to this On The Ground. Thank you. So I got to ask you, you're five years old this year, you're company Hortonworks in June at Hadoop Summit coming up.  Give us a quick update on Hortonworks and what's going on the five year birthday, any special plans? Well, we're gonna actually host the 10 year birthday party of Hadoop, which is, you know, started at Yahoo in the open source community. So everyone's invited, hopefully you'll be able to make it as well. We've accomplished a lot in the last five years. We've grown to over 1,000 employees, over 900 customers this year. It is our first full year of being public company. And the street has us at $265 million in buildings. So tremendous progress has happened and we've seen the entire data architecture begin to replatform around Hadoop now. CEOs across the globe are facing profound challenges, data, cloud, mobile, obviously it's digital transformation. What are you seeing out there as you talk to your customers? Well, they view that the digital transformation is a massive opportunity for value creation for that enterprise. And they realize that they can really shift their business models from being very reactive post-transaction to actually being able to consolidate all of the new paradigm data with the existing transaction data and actually get to a very proactive model pre-transaction. And so they can, they understand their customers' patterns. They understand the kinds of things that their customers wanna buy before they ever engage in the procurement process and they can make better and more compelling offers at better price points and be able to serve their customers better and that's really the transformation that's happening and they realize the value that that creates between them and their customer. You know, one of the exciting things about theCUBE is we go to all these different industry events and you were speaking last week at an event where data is at the center of the value proposition around digital transformation. And that's really been the key trend that we've been seeing consistently that buzzword digital transformation. What does that mean to you? Because this is coming up over and over again around this digital platform, whether it's digital media or digital engagement, it's all around data. What's your thoughts and what is, from your perspective, digital transformation? Well, it's about being able to drive value from your data and to be able to take that value back to your customers and to your supply chain and to be able to create a completely new engagement with how you're managing your interaction with your customers and your supply chain from the data that they're generating and the data that you have about them. When you talk to CEOs and people in the business out in the field, how much of this digital transformation do you see as real in terms of progress, real progress in terms of total transitions or is it just being talked about now? What's your progress bar meter? How would you peg this trend? Yeah, I would say we're at four and I believe we'll be at six by the end of 2016. And it's one of the biggest movements I've seen since the 90s in ERP because it's so transformational into the business model by being able to transform the data that we have about our collective entity and our collective customer and collective supply chain and be able to apply predictive and real-time interactions against that data as events and occurrences are happening and to be able to quickly offer products and services and the velocity that that creates to monetization and the value creation back is at a pace that's never been able to happen. And they've really understood the importance of doing that or being disintermediated in their existing spaces. You mentioned ERP, it kind of shows our age but I'll ask the question back in the 90s, ERP, CRM. These were processes that were well known that people automated with technology that was at that time unknown. You had a rise of client server technology, local area networking, TCPIP was emerging. So you had some unknown technology stuff happening but known processes that were being automated in, hence you saw that boom. Now you mentioned today, it's interesting because Peter Burris at Wikibon's thesis says, today the processes are unknown and the technology's known. So there's now a new dynamic, it's almost flipped upside down where this digital transformation is exact opposite. IoT is a great use case where these all these unknown things are coming into the enterprise that are value opportunities. Get the technologies known. So now the challenge is how to use technology to deploy it and be agile to capture and automate these future and or real time unknown processes. Your thoughts on that premise? But the answers are buried in the data is the great news. And so the technology, as you said, is there and you have these new unknown processes through internet of things, the new paradigm data sets with sensors and clickstream and mobile data. And the good news is, they generate the data and we can apply technology to the data through AI and machine learning to really make sure that we understand out how to transform the value out of that, out of those data sets. So how does IT deal this? Cause you know, going back 30 years, IT was a clear line of sight, again, automating those known processes. Now you have unknown opportunities. Be able to be in a position for that. Call that cloud, call it DevOps, call it data driven, whatever the metaphor is. People are being agile, be ready for it. How is that different now? And what is the future of data in that paradigm? And how does a customer come to grips and rationalize this notion of I need a clear line of sight of the value, not knowing what the processes is with data. What should they be doing? Well, we don't know the processes necessarily per se, but we do know what the data is telling us because we can bring all that data under management. We can apply the right kind of algorithm, the right kind of tools on it to give us the outcomes that we want and have the ability to monetize and unlock that value very quickly. Hortonworks architecture is kind of designed now at the last Hadoop Summit in Dublin. We heard about the platform. Your architecture is going beyond Hadoop. It says Hadoop Summit, is all Hadoop was the key to big data. Going beyond Hadoop means other things. What does that mean for the customer? Because now they're seeing these challenges. How would you, and how does Hortonworks describe that and what value do you bring to those customers? Yeah, big data was about data at rest and being able to drive the transformation that has been able to consolidate all the transactional platforms into central data architecture. Be able to bring all the new paradigm data sets of the mobile, the clickstream, the IOT data and bring that together and be able to really transition from being reactive post transaction to be able to be predictive and interactive pre-transaction. And that's a very, very powerful value proposition and you create a lot of value doing that. But what's really learned through that process is in the digital transformation journey that actually the further upstream that we can get to engaging with the data, even if we can get to it at the point of origination, at the further stage, at the point of sensor, at the actual time of clickstream and we can engage with that data as those events and occurrences are happening and we can process against those events as they're happening, it creates higher levels of value. And so from the Hortonworks platform, we have the ability to manage data at rest with Hadoop as well as data in motion with the Hortonworks data flow platform. And our view is that we must be able to engage with all data all the time. And so we bring the platforms to bring data under management from the point of origination all the way through as it's in motion and to the point it comes at rest and be able to aggregate those interactions through the entire process. It's interesting you mentioned real time and one of the ideas of Hadoop was it was always going to be a data warehouse killer. Because it makes a lot of sense. You can store the data, it's unstructured data and you can blend in, structure it on top of that and build on top of that. Has that happened and does real times kind of change that equation because there's still a role for a data warehouse if someone has an investment? Are they being modernized? What is the clear that up for me because I just can't kind of rationalize that yet. Data warehouses are old, the older ones, but they're not going away anytime soon from what we're hearing. Your thoughts as Hadoop as the data warehouse killer. Yeah, well our strategy from day one has never been to go in and disintermediate any of the existing platforms or any of the existing applications or services. In fact, to the contrary, what we wanted to do and have done from day one was just be able to leverage Hadoop as an extension of those data platforms. The DW architecture has limitations to it in terms of how much data pragmatically and economically is really viable to go into the data warehouse. And so our model says let's bring more data under management as an extension to the existing data warehouses and give the existing data warehouses the ability to have a more holistic view of data. Now I think the next generation of evolution is happening right now and the enterprise is saying that's great. We're able to get more value longer from our existing data warehouse and tools investment by bringing more data under management, leveraging a combined architecture of Hadoop and data warehouse. But now they're trying to redefine really what does the data warehouse of the future look like. And it's really about how we make decisions, right? And at what point do we make decisions? Because in the world of DW today, it assumes that data is aggregated post transaction, right? In the new world of data architectures across the IT landscape, it says we wanna engage with data from the point it's originated and we wanna be able to process and make decisions as events and as occurrences and as opportunities arise before that transaction potentially ever happens. And so the data warehouse of the future is much different in terms of how and when a decision's made and when that data's processed. And in many cases it's pre-transaction versus post-transaction. Well also I would just add and I wanna get your thoughts on this real time because now in the moment at the transaction, you have now cloud resources, potentially other resources that could become available why even go to the data warehouse. So how has real time changed the game? This data in motion kind of implies real time, whether it's IoT or some sort of bank transaction or something else. How has real time changed the game? Well it's at what point we can engage with the customer but what it really has established is the data has to be able to be processed whether it be on-prem in the cloud or in a hybrid architecture. And we can't be constrained by where the data's processed. We need to be able to take the processing to the data versus having to wait for the data to come to the processing. And I think that's the very powerful part of cloud, the on-prem and software-defined networking. And when you bring all of those platforms together you get the ability to have a very powerful and elastic processing capability at any point in the life cycle of the data. And we've never been able to put all those pieces together on an economically viable model. So gotta ask you, you guys are five years old in June, Hadoop's only 10 years old, still young, still kind of in the early days but yet you guys are a public company. How are you guys looking at the growth strategy for you guys? Because the trend is for people to go private. You guys went public, you're out in the open. Certainly, you know, your competitor Cloudera's private but you know, people can get that, they're kind of behind the curtain. Some say public with the $3 billion valuation but for the most part, you're public. So the question is, how are you guys gonna sustain the growth? What is the growth strategy? What's your innovation strategy? Well, if you look at the companies that are going private those are the companies that are the older platforms, the older technologies in a very mature market that have not been able to innovate those core platforms and they sort of reach their maturity cycle. And I think going private gives them the ability to do that innovation, maybe change their licensing model to subscription and make some of the transformations they need to make and I have no doubt they'll be very successful doing that. Our situation's much different. As the modern IT landscape is re-architecting itself almost across every layer from if you look at what's happening in the networking layer going to SDN certainly in our space with data and it's moving away from just transactional siloed environments to central data architectures and next generation data platforms and being able to go all the way out to the edge and bring data under management through the entire movement cycle. We're in a market that we're able to innovate rapidly. Not only in terms of the architecture of the data platform of being able to bring batch real-time applications together simultaneously on a central dataset and consolidate all of the data but also then be able to move out and do the data in motion and be able to control an entire life cycle. There's a tremendous amount of innovation that's gonna happen there and these are significant growth markets both the data in motion and data at rest market. The data at rest market's a $50 billion marketplace. The data in motion market is a $1 trillion town. So when you look at the massive opportunity to create value in these high growth markets and the ability to innovate and create the next generation data platforms there's a lot of room for growth and a lot of room for scale and that's exactly why you should be public when you're going through these large growth markets in a space that's replatforming because the CIO wants to understand and have transparent visibility into their platform partners. They want to know how you're doing. Are you executing the plan? Or are you hiding behind a facade of one perception or another? Or pivoting or some sort of re-architecture. That's what you're applying. So I think it's very appropriate in a high growth, high innovation market where the IT platforms are going through a re-architecture that you actually are public going through that growth phase. Now it forces discipline around how you operationalize the business and how you run the business. So I think that's very healthy for both the tech and the company. Michael Dell told me he wanted to go private mainly because he had to do some work essentially behind the curtain. Didn't want the 90-day shot clock the demands of Wall Street. Other companies do it because they can't stand alone. They don't have a platform and they're constantly pivoting internally to try to grow up and find that groove swing, if you will. You're saying that you guys have your groove swing and as Dave Vellante always says, always get behind a growing total adjustable market or TAM, you're saying that. Okay, you buy that. So the TAM's growing. What are you guys doing on the platform side that's enabling your customers to re-platform and take advantage of their current data situation as well as the upcoming IoT boom that's being forecast? Well, the first thing is the genesis of which we started the company around, which is we transformed Hadoop from being a batch architecture, single data set, single application to be able to actually manage a central data architecture where all data comes under management and be able to drive and evolve from batch to batch interactive and real-time simultaneously over that central data set and then making sure that it's truly an enterprise viable, enterprise ready platform to manage mission critical water loads at scale. And those are the areas where we're continuing to innovate around security, around data governance, around life cycle management, operations and the management consoles. But then we wanna expand the markets that we operate in and be world-class and best tech on planet earth for that data at rest and our core Hadoop business. But as we then see the opportunities to go out to the edge and from the point of origination, truly manage and bring that data under management through its entire life cycle, through the movement process and create value. And so we wanna continue to extend the reach of when we have data under management and the value we bring to the data through its entire life cycle. And then what's next is, as you have that data in its life cycle, you then move into the modern data applications. And if you look at what we've done with cybersecurity and some of the offerings that we've engaged in the cybersecurity space, that was our first entry and that's proven to be a significant game changer for us and our customers both. Cyber security is certainly a big data problem. Also a cloud opportunity with the horsepower you can get with computing. Give us the update. What are you seeing there from a traction standpoint? What's some of the level of engagements you're having with enterprises outside of the NSA and then the big government stuff, which I'm sure their customers have disclosed that. But for the most part, a normal enterprise are constantly planning as if they're already attacked and they're having different schemes that they're deploying. How are they using your platform for that right now? Well, the nature of attacks has changed and it's evolved from just trying to find the hole in the firewall or where we get into the gateway to how we find a way through a back door and just hang out in your network and watch for patterns and watch for the ability to aggregate relationships and then pose as a known entity that you can then cascade in. And in the world of cybersecurity, you have to be able to understand those anomalies and be able to detect those anomalies that sit there and watch for their patterns to change. And as you go through a whole life cycle of data management between a cloud on prem and a hybrid architecture, it opens up many, many opportunities for the bad guys to get in and have very new schemes. And our cybersecurity models give the ability to really track how those anomalies are attaching, where the patterns are emerging and to be able to detect that in real time. And we're seeing the major enterprises shift to these new models and it's become a very big part of our growth. So I got to change gears and ask about open source. You've been in open source really from the beginning, I would call first generation commercial, but it was not a tier one citizen at that time. It was an alternative to other proprietary platforms, whether you look at the network stack or certainly from software. Now today, it's tier one. Still we hear business people kind of like open source. Why should a business executive care about open source now? And what would you say to that person who's watching about the benefits of open source and some of the new models that could help them? Well, open source in general is gonna give a number of things. One, it's gonna probably provide the best tech, the most innovation in a space. And it's whether that be at the network layer, whether that be at the middleware layer, the tools layer or certainly the data layer. And you're gonna see more innovation typically happen on those platforms much faster and you've got transparent visibility into it. And it brings an ecosystem with it. And I think that's really one of the fundamental issues that someone should be concerned with is what does the ecosystem around my tech look like? And open source really draws forward a very big ecosystem in terms of innovators of the tech but also enablers of the tech and adopters of the tech in terms of incremental applications, incremental tool sets. And what it does and the benefit to the end customer is the best tech, the most innovation and typically operating models that don't generate lock-in for them. And it gives them optionality to use the tech and the most appropriate architecture and the best economic model without being locked in into a proprietary path that they end up with no optionality. So talk about the do-it-yourself mentality, an IT that's always been frowned upon because it's been expensive time consuming. Yet now with organic open source and now with cloud, you saw that first generation do-it-yourself, you're standing up stuff on Amazon what not is being very viable. It funded shadow IT in a variety of other great things around virtualization, visualization and so on. Today, we're seeing that same pattern swing back to do-it-yourself is good for organic innovation but causes some complexities. So I want to get your thoughts on this because this seems to be a common thread on our CUBE interviews and at Hadoop Summit and at Big Data, S&V is part of Big Data Week when we were in town. We heard from customers and we heard the following. It's still complex and the total cost of ownership still too high. That seems to be the common theme for slowing down the rapid acceleration of Hadoop and its ecosystem in general. One, do you agree with that? And two, if so, or what would be the answer to make that go faster? Well, I think you're seeing it excel, right? I think you're seeing the complexities dwindle away through both the innovation in the tech and the maturing of the tech as well as just new tool sets and applications that are leveraging it, that take away any complexity that was there. But what I think has been acknowledged is the value that it creates and that it's worth the do it yourself and bringing together the spare tech because of the innovation that it brings the new architectures and the value that it creates as these platforms move into the different use cases that they're enabling. So I've got to ask you this question. I know you're not going to like it and all the people will always say, which why is everyone always asked that same question? You guys have a radically different approach than Cloudera. It's the number one question I get. Ask them about Cloudera. Cloudera, ask them about Hortonworks. You guys have been battling. They were first, you guys came right fastball over a second, but the other thing we've been following you guys since day one. Explain the difference between Cloudera because now a couple things have changed over the past few years. One is Hadoop wasn't the be all end all for big data. There's been a lot of other things, certainly Spark and some other stuff happening, but yet now enterprises are adopting and coexisting with other stuff. So we've seen Cloudera make some pivots and they certainly got some good technology but they've had some good right answers and some wrong answers. How are you guys managing it? Because you're now public so we can see all the numbers as we know what the business is doing. But relative to the industry, how are you guys compared to Cloudera? What's the differences? And what are you guys doing differently that makes Hortonworks a better vendor than Cloudera? I can't speak to all the Cloudera models and strategies. What I'll tell you is the foundation of our model and strategy is based on, you know, when we founded the company, we wanted, as you mentioned, three or four years pre or post, excuse me, Cloudera's founding, we felt like we needed to evolve Hadoop in terms of the architecture and we didn't want to adopt the batch-oriented architecture. And instead we took the core Hadoop platform and threw yarn and enabled it to bring a central data architecture together as well as be able to be generating batch interactive and real-time applications, leveraging yarn as the data operating system for Hadoop. And then in the real strategy behind that was to open up the datasets, open up the different types of use cases, be able to do it on a central data architecture. But then as other processing engines emerged, whether it be a spark as you brought up or some of the other ones that we see coming down the pipe, we can then integrate those engines through yarn onto the central data platform, right? And then we open up the number of opportunities and that's the core basis and I think that's different than some of the other competitors' technology architecture. Looking back now five years, are there moves that you were going to make that others have made that you looked back at? So I'm glad we didn't do that given today's landscape. Yeah, well, what I'm glad we did do is open up to the most use cases and water clothes and datasets as possible through yarn. And that's proven to be a very, very fundamentally differentiation of our modeling strategy for anybody in the Hadoop space, certainly. And I'm also very happy that we saw the opportunity about a year ago that it needed to be more than just about data at rest on Hadoop. And that actually to truly be the next generation data architecture that you've gotta be able to provide the platforms for data at rest and data in motion and our acquisition of Vanyara to be able to get the NIFI technology so that we're truly capturing the data from the point of origination all the way through the movement cycle until it comes at rest has given us now the ability to do a complete life cycle management for an entire data supply chain. And those decisions have proven to be very, very differentiation between us and any of our other competitors and it's opened up some very, very big markets.  How would you talk about the scenario that people are saying about Hadoop not being the end all be all industry at the same time, cause big data as Arun Murky said on the Cuban Dublin, you know, it's bigger than Hadoop now but Hadoop has become synonymous with big data generally. Where's the leadership coming from your mind? Because we're certainly not seeing in the data warehouse side. Cause those guys still have the old technology trying to coexist and replatform for the future. So the question is, is Hortonworks viewing Hadoop as still leading it generically as a big data industry or has it become a sidebar of the big data industry? Of Hadoop, Hadoop is the platform and we believe ground zero for big data but we believe it's bigger than that. It's about all data and being able to manage the entire life cycle of all data and that starts from the point of origination until it comes at rest and be able to continue to drive that entire life cycle. Hadoop certainly is the underpinning of the platform for big data but it's really gotta be about all data. Data at rest, data in motion and what you'll see as the next leg in this is the modern data applications that then emerge from that. How has the ecosystem in the Hadoop industry, I would agree with by the way that the Hadoop players are leading big data in general in terms of innovation. The ecosystem's been a big part of it. You guys have invested in it and it's certainly a lot of developers and it's open source. How has the ecosystem changed given the current situation from where it was and where do you see the ecosystem going? With the replatforming, not everyone can have a platform. There's a ton of guys out there that have tools that are looking for a home that's trying to figure out the chess board on what's going on with the ecosystem. What's your thoughts of the current situation and how it will evolve in your view? Well, I think one of the strongest statements from day one is whether it's EDW or BI or relational, none of the traditional platform players say the way you solve your big data problem is with my platform. They to a company have a Hadoop platform strategy of some form to bring all of that huge volume of big data under management. And it fits our model very well in that we're not trying to disintermediate but extend those platforms by leveraging HDP as an extension of their platform. And what that's done is it's created pool markets. It's brought Hadoop into the enterprise with a very specific value proposition in use case, bringing more data under management for that tool, that application or that platform. And then the enterprises realize there's other opportunities beyond that and new use cases and new data sets we can also gain more leverage from. And that's what's really accelerated. So you see growth in the ecosystem. We're actually seeing exponential acceleration of the growth around the ecosystem. Not only in terms of the existing platform and tools and applications for Hadoop or adopting Hadoop but now new startup companies building completely from scratch applications just for the big data sets. Let's talk about startups. So we were talking before we sat down about the challenges being an entrepreneur. You mentioned the exponential acceleration of entrepreneurs coming into the ecosystem. That's a safe harbor right now. It seems to be across the board and a lot of the big platforms have robust and growing ecosystems. What's the current landscape of startups? I know you're an active investor yourself and you're involved in a lot of different startup conversations and advisor. What's your view of the current landscape right now? Series A, B, C, growth, stalling. What needs to be in place for these companies to be successful? What are some of the things you're seeing? You have to be surgically focused right now or on a very particular problem set maybe even by industry and understand how to solve the problem and have an absolute correlation to a value proposition and a very well-defined and clear model of how you're gonna go solve that problem, monetize it and scale. Or you have to have an incredibly well-financed and deep war chest to go after a platform play that's going after a very large TAM that is enabling or replatforming at one of the levels. And the new IT landscape. So laser focus in a stack or vertical and or a huge cash-funded benchmark or other tier one VCs to have a differentiator. They have to have some sort of- To enable the next generation platform and something that's very transformational as a platform that really evolves the IT stack. What strategies would you advise entrepreneurs in terms of either white spaces to attack and or their orientation to this new data layer because if this plays out as we were talking about you're gonna have a horizontal data layer where you need that interoperability. You need to have data in motion but data aware, smart data integrated and disparate systems. Breaking down the siloed concept. How should an entrepreneur or developer look at that? Is there a certain model you've seen work successfully? Is there a certain open source group they can jump into? What thoughts would you share? It seems to be the toughest nut to crack for entrepreneurs. Right now you're seeing a massive shift in the IT data architecture is one example. You're seeing another massive shift in the network architecture for example to SDN. You're seeing I think a big shift in the kinds of applications getting away from application functionality to data enabled applications. And I think it's important for the entrepreneur to understand where in the landscape do they really want to position? Where do they bring intellectual capital that can be monetized? Some of the areas that I think you'll see emerge very quickly in the next four, six, eight quarters are the new optimization engines and so things around AI and machine learning. And now that we have all of the data under management through its entire life cycle how do I now optimize both where that data is processed in the cloud or on prem or as it's in motion? And there's a massive opportunity through software defined networking to actually come in and now optimize at the purest price point and or efficiency where that data is managed, where that data is stored and let it continue to reap the benefits. Just as Amazon's done in retail, if you like this you should look at that. Just as Yahoo did, I'll point out with Hadoop, it's advertising models and strategies of being able to put specific content in front of you. Those kind of opportunities are now available for the processing and storage of data through the entire life cycle across any architectural strategy. Are you seeing data from a developer standpoint being instrumental in their use cases? Meaning as I'm developing on top of data platforms like court and worse or others, where does disparate data? What's their interaction? What's their relationship to the data? How are they using it? What do they need to know? Where's the line in terms of their involvement in the data? Well, what we're seeing is a very big movement with the developed community that they now wanna be able to just let the data tell them where the application service needs to be. Because in the new world of data, they understand what the entity relationships are with their customers and the patterns that their customer's happening. And they now can highly optimize when their customers are about to crossover into from one event to the other. And what that typically means and therefore what the inverted action should be to create the best experience with their customer, to create a higher level of service, to be able to create a better packaged price point at a better margin. They also have the ability to understand in real time based on what the data trend is flowing, how well their product's performing. Any obstacles or issues that are happening with their product. So they don't wanna have to have application logic that then they run a report on three days, three weeks after some events happened. They now are taking the data and as that data and events are happening in the data and it's telling them what to do and they're able to prescriptively act on whatever event or circumstances. They want the data now. They want real time data embedded in the apps as a frontline developer. And they wanna optimize what that data is doing as it's unfolding through its natural life cycle. Let's talk about your customer base and what their expectations are. What questions should a customer or potential customer ask to their big data vendor as they look at the future? What are the key questions they should ask? They should really be comparing what is your architectural strategy first and foremost for managing data, right? And what kinds of data can I manage? What are the limitations in your architecture? What workloads and data sets can't I manage, right? What are the latency issues that your architecture would create for me, right? What's your business model that's associated with us engaging together, right? How much of the life cycle can you enable of my data, right? How secure are you making my data, right? What kind of long tail of visibility in chain of custody can I have around the governance? What kind of governance standards are you applying to the data? How much of my governance standards can you help me automate, right? How easy is it to operate and how intuitive is it? How big is your ecosystem, right? What's your roadmap and your strategy? What's next in your application stack? So enterprises are looking at simplicity and they'll get that total cost of ownership. How is big data innovation going to solve that problem? Because with IoT, again, a lot of new stuff's happening really, really fast. How do they get their arms around this simplicity question and this total cost of ownership? How should they be thinking about it? Well, what the Hadoop platforms have to do and the data and motion platforms have to do is to be able to bring the data under management and bring all of the enterprise services that they have in their existing data platforms in the areas of security and the areas of management and the areas of data governance so that they can truly run mission critical workloads at scale with all the same levels of predictability that they have in isolation and their existing proprietary platforms and be able to do it in a way that's very intuitive for their existing platforms to be able to access it, very intuitive for their operations teams to be able to manage it and very clean and easy for their existing tools and platforms investments to leverage it. On the industry landscape right now, what are you seeing if a consolidation? Some are saying we're seeing some consolidation, a lot of companies going private, you're seeing people buckle down. It's almost, there's almost a line, if you weren't born before a certain date for the company, you might have the wrong architecture. Certainly enterprises are replatformed, I'm gonna agree with that, but as a supplier to customers, you're one of the young guys, you were born in the cloud, you're born and open source for it and works. Not everyone else is like that. I mean, certainly Oracle's one of the big guys that keep on doing well, IBM's been around, but they're all changing as well. And certainly a lot of these growth companies pre-IPO are kind of being sold off. What's your take on the current situation with the bubble, the softening, whatever people calling it, what's your thoughts? Yeah, I think you see some companies who got caught up in if we sort of unpack that to the ones who are going private now. Those are the companies that have operated in a very mature market space. They were able to not innovate as much as they would probably have liked to. They're probably walked into a proprietary technology in a non-subscription model of some sort, maybe a perpetual license model. And those are very different models than the enterprise wants to adopt today and their ability to innovate and grow because the market shrink forced them to go into very constrained environments. And ultimately they can be great companies, they have great value propositions, but they need to go through transformations that don't include a 90-day shot clock in the public market. In the markets where there's, maybe I was in the B round or the C round and I was focused on providing a niche offering into one of those mature spaces that's becoming disintermediated or evolved quickly because an open-source company has come into the space or that section of the IT stack has emerged or morphed into more of a cloud-centric or a SaaS-centric or an open-source-centric environment. They've gotten cut short, their market's gone away, their market's shrunk, they can't innovate their way out of it. And they then ultimately have to find a different approach. And they may or may not be able to get the financing to do that. We're in a much different position. Certainly the down rounds, you're seeing down rounds from the high valuations. That's the first sign of trouble. That's the first sign. I've gotten three calls this week from companies that are liquidating and have two weeks to find a new home. We'll look for some furniture for our new growing silk and angle office. I think you'll have some good values.   Talk about those two things. Because again, a lot's happened. The markets changed significantly. You guys went public, got a big office here. What surprised you and what was the biggest thing that you think was the catalyst of the current trajectory? How quickly the market grew. We saw from day one when we started the company that this was a billion dollar opportunity. And that was the bar for starting whatever we did. We were looking for new opportunities. We had to see a billion dollar opportunity. How quickly we have seen the growth and the formation of the market in general. And then how quickly some of the new opportunities have opened up in particular around streaming, Internet of Things, the new paradigm data sets. And how quickly the enterprises have seen the ability to create a next generation data architecture and the aggressiveness in which they're moving to do that with the do. And then how quickly in the last year it swung to also being able to want to bring data in motion under management as well. If you could talk to a customer right here, right now, and they asked you the following question. Rob, look around the corner five years out. Tell me something that someone else can't see, that you see, that I should be aware of in my business. And why should I go with Hortonworks? It's gonna be a table stake requirement to be able to understand from whether it be your customer or your supply chain, from the point they begin to engage in the first step towards engaging with your product or your service, what they're trying to accomplish. And to be able to interact with them from that first inception point. It's also gonna be table stakes to understand and be able to monitor your product in real time. And be able to understand how well it's performing down to the component level so that you can make real time corrections, improvements and be able to do that on the fly. The other thing that you're gonna see is that it's gonna be a table stake requirement to be able to aggregate the data that's happened in that life cycle. And so, and give your customer the ability to monetize the data about them. But you as the company, as the enterprise will be responsible for creating anonymity, confidentiality and security of the data. But you're gonna have to be able to provide that the data about your customers and give them the ability to, if they choose to monetize the data about them, the ability to do so. So I get that correct. You're basically saying 100% digital. Oh, it's by far within the next five years, absolutely. If you do not have a full digital model in most industries, you'll be disintermediated. Final question, what's the big bet that you're making right now at Hortonworks? That you say, okay, we're betting the company on blank. It's not about big data. It's about all data under management. Rob, thanks so much for spending the time here on the ground. Rob Beard, CEO of Hortonworks here for an executive on the ground. I'm John Furrier theCUBE. Thanks for watching.


Hey there chameleons, it's Camille, and I'm here with a spring lookbook. The best part about spring in New York City is that it's just warmed up enough to enjoy the weather and it's finally warm enough to break out your dresses. This dress is light and flirty with eyelet embroidery and contrasts perfectly with this studded and embroidered leather jacket. It's also a great combo for windy days like this one. I paired the outfit with these block heel ankle booties in black to match the jacket, add some texture, and keep me comfortable while I was exploring Battery Park, the park in New York that's across from the Statue of Liberty. You can find all of these items at boohoo.com, which is an online store that sells trendy pieces. I partnered with Boohoo to bring you this video, and they're currently hosting a $500 wardrobe giveaway, which you can enter through the link in the description box. Down there, I also have links to all of the items shown, as well as a 30% off coupon code. This outfit is a fun way to bring festival vibes into everyday life. It's a matching set with dual patterns, combining to make a black and white, yet colorful ensemble. One great thing about wearing sets like this is that your entire outfit's already picked out, and all you have to do is add shoes. I went with these chunky white sandals, which are perfect for spring, plus why it always looks great next to a tan. My favorite thing about this outfit is all of the detail. The patterns on the set, the way the two fabrics are sewn together, the bottom of the sandal, and the golden buckles. It's a very fun one to wear. This dress has spring written all over it. I think it's best worn on a windy day, so you can watch the embroidery at the bottom dance in the wind. It definitely has festival vibes with the transparent layer and embroidered bottom, but adapted for everyday wear. I paired it with the same black boots, and added this layered tassel necklace to bring some of the party uptown, and to match the golden details from the bottom. This last outfit is perfect for a day out in the city. I always have a book on me, and it's the perfect weather to go outside and read. I chose this top because it reminded me of a tube top my mom wore when she was my age, and I love the white and pink floral pattern. Black thigh high boots look great pulled up over skinny jeans and give you that city girl look. The pink embroidered purse not only adds texture, but perfectly matches my embroidered skinnies. Can you tell I'm obsessed with embroidery yet? I love this outfit because it's so comfortable and embroidered. I hope you guys enjoyed this video and found inspiration for your spring wardrobe. Thanks to boohoo who helped me make this video, and to the lovely Leah for helping film it. Don't forget to check the links and enter the giveaway down below. If you liked this video, don't forget to subscribe. Thank you chameleons so much for watching. I wish you all a happy healthy life, and I'll see you in the next video. Kisses.


The narcissist will do this after discarding you The narcissist will discard you They will cut you off as though your garbage As though you're not worth anything But then after some time they will return to you again They will monitor you They will observe you and check your progress over a period of time Because they know that they took a risky action in the hope of a desired result They know they left things to chance So now they want to see if they made the right decision Because they want to feel good about the decision that they have made They want to feel like they did the right thing They don't want to feel like they made the wrong move So they have to keep checking in on you to see how you're doing To see if you're progressing without them Because when a person moves on they're meant to be moving on to something better You're not meant to end up in a worse situation You should be putting yourself in a better position In something that's more beneficial for you So that you don't have regrets about the decision that you have made But narcissists have very poor judgement and decision making They often make bad decisions So they will monitor you They will continue to observe what you're doing after they've left you They will be watching you from afar Even if they're not directly communicating with you Because they're worried that what they're dealing with might fail So they have to keep you on the shelf Just in case they later decide to return to you Because then they're already aware of certain information about you So they will already know what type of character you would like to see from them By studying what types of things you're interested in so that they can play the role But they never change They will tell you that they've changed They will tell you they're a better person But they never do the work to change Instead they will come back after they've spent hours studying you So that they can learn what not to do to remain undetected when they're dealing with you Because they don't want you to know that they're exactly the same as they were before They will just keep that hidden from you But the truth is that they are very envious that you're living your life and you're having a good time You're doing fun and exciting things without them And they can't stand it They hate to see that But they can't help themselves Because when they discarded you they thought you were garbage Which is why they didn't put in any effort with you It wasn't worth it for them So they left you in a difficult situation without any help But they will continue to check in on your weight of life Because they're confused about how they weren't capable of attracting and holding your interest Or how they couldn't get you to beg them to come back Because when they discard you that's all they're wanting you to do They've had years of practice that perfected their craft of enablation They've done this to many people before you And other people may have acted differently They may have begged for the narcissist's attention They may have been down on their knees So they want to know what's so different about you Why are you not susceptible? Why are you not under their spell? And they will moan at you to try to prove to themselves that it's you and not them They have to try to devalue you Because otherwise their only option is to try to return to you Which is not easy because it requires a lot of work from them A lot of self-control A lot of unemotional dispassionate and moderate behaviour To where they have to pretend like they don't really want you They don't really want to come back to you Because they can't accept that they messed up Well that they should have to make things right But at the same time they're forced to accept that they don't have any other choice Because they want to be in a place or situation that is very active and exciting They want fun They want enjoyment, amusement and lighthearted pleasure They're thrill seekers, adrenaline junkies And they're constantly looking for their next hit They're constantly looking for new supply And they often end up in dead-end situations With people who just don't know what to do with them So then they have this epiphany They realise that it hits different with you And then they want to come back to you After they overlooked and underestimated you They regarded you as less capable than you really are They assumed that you were in a difficult situation As though things were getting bad for you But then they started to interact with other people They established new connections And that didn't go right for them They weren't satisfied so then they considered and assessed you again in a new light with different factors Because they realised that they were missing out on something And what they were missing out on is fun They were missing out on enjoyment and playfulness And that's what they want They want to be a part of that They want to be a part of anything that makes them feel good Anything that makes them feel happy So they will come back Often after they've already been watching you for months And they've seen that you've been having fun You've been having a good time without them You've developed new interests Maybe you're wearing new clothes Or you've styled your hair differently You're experimenting with new things And it feels new to them It looks fun, interesting and exciting So they will pretend to be about that as well They will act like they're on the same page They will build a character And try to reflect your own individual personality back to you Because they believe that you will be more accepted of it They believe that it will be more appealing to your personal tastes Because there has to be a common interest or passion Otherwise it wouldn't make any sense They would have no business dealing with you Unless they're just trying to groom you and train you to meet their needs Which is exactly what they're trying to do But they have to find a way to get in first And they will do that by developing this fake common interest Which they don't really care about But it's all so that they can tear you to pieces Because they never change They've just been watching and studying you the entire time And it's been making them sick It's been making them very angry Because you've been having a good time without them Like they were nothing to you So now they want to show you up They want to outperform or outclass you They want to teach you a lesson They want to show you that you were wrong about them But only if they're capable Because many of them don't even have the means to do that But they're still thinking about you They're focusing all of their energy and attention on you And it has a powerful and lasted effect It pulls you in mentally And it can make you want to be a part of something That doesn't even exist Something that they've just created in their minds And they've exchanged these ideas with you energetically But it has no basis in reality Because the reality is that they just can't leave you alone But it doesn't mean that they have anything of value to bring to you It just means that they can't get you off their minds Even though you may have moved on You accepted that they weren't wanting to deal with you And it may have been unpleasant for you But you kept going So you moved on But they haven't moved on Because they're still thinking about it It's still playing on their minds And the worst part about it Is when you try to cut them off and go to contact Because they still haven't processed it They still haven't resolved these feelings in their minds So it will get to them And they will do anything to get back to you They will invent something in order to deceive you But your silence gives you power It protects you from this person who means you know well Because then you have nothing to prove to them When they're stalking you the last thing they want you to do is to resist them The whole purpose of it is to get you to attach to them To keep them on your minds Which is why they're constantly present They're always there Which is why they always have to have something that gives them that foot in the door It's the first step that gives them an entry into your life and into your mind It's used as a way of getting them what they want Because otherwise you just forget about them and move on They wouldn't even cross your mind and they know that So they've got to have something that keeps you stuck thinking on them Something that's constantly playing on your mind And they may have acted as though you weren't good enough And all they wanted is for you to be better But they already know that they're the one thing standing in your way They know that they're preventing you from reaching your full potential Because in fact the last thing they want is for you to heal and be better That's the last thing they want to see Because then that would mean you don't need them And they want you to need them Even though they have no intentions of ever giving you what you need Which is why they're always around you It's why they always want to be on your mind Because they already know that it's going to make it more difficult for you to heal It's going to make it more difficult for you to move on And that's the whole purpose of it It's designed to keep you thinking about them To keep you stuck in the past so that you can't move on Because the reality is that they can't move on They're stuck in the past, they can't heal or change or be better And the last thing they want to see is you leaving them behind They don't want to be stuck in the past of their own Where they're constantly thinking about you And you've moved on without them They have this crabs in the bucket mentality Where they will do everything in their power to destroy the ambitions of those who wish to improve themselves Because they can't bear to themselves And they don't want to see you moving on and doing better without them Because that affects how they feel about themselves It makes them feel like they're stupid and they're wrong They're stuck in the past and they can't move on So they need you to worry They need you to care So that they can filter their emotions through with you Because they can't process them on their own They need a vessel They need someone to carry their emotions But the moment you begin to feel unbothered And you become indifferent to their criticism and negative comments And you cut them off But you realise that they have nothing to offer you They have nothing of value to bring to your life That is when they will lose their significance and importance They will lose their quality of being worthy of your attention Because by that point they're known as irrelevant But the last thing they want is to not have any relevance to you They need to feel like they're closely connected or appropriate Otherwise they're forced to accept that they have no business dealing with you They're forced to accept that they're doing something they should not be doing And that's the last thing they want Because they still have their feelings And they see their feelings as facts So they need their feelings to be relevant Which is why they have to make you feel some type of way So that they can get a hold on you and make themselves relevant Because they feel like they're getting something from you And they feel like they're still getting something of value Which is why they will try to arouse your curiosity and interest Even though they've already burned the bridge And there's no way you're going to go back to trusting them again Although they may not always realise that because of their arrogance and entitlement They only care about themselves and what they're trying to get from you You just need to cut them off Because they're never going to be anything good for you And you should know that from the first time you dealt with them The second time is always worse It never gets better First impressions are everything Nothing can replace that moment When you first encounter another person and form a mental image of them Which is why they're really just wasting their time They're delusional Which is why they will continue to stalk you Especially on social media And they will go to great lengths just to get your attention But it will never work Because they're trying to achieve the impossible They're trying to replace that first impression That initial interaction you had with them Which is what's most powerful It's what influences a person the most and determines the course of events And what they're really seeking is power But they're seeking something they're never going to possess Because they already shot themselves in the foot They already exposed themselves They already did things that caused problems for you So they will never get that They will never hold that level of power and influence over you They will never be able to attract and fascinate you in that sort of way They already blew it They already failed to take advantage of that opportunity But they will still keep trying And instead of keeping it natural And trying to recreate that feeling of intense excitement They will resort to power play Where they will have to stay informed enough to date They will have to possess special knowledge and power They will have to stay two steps ahead of you They will have to cleverly anticipate what you will do or think But it eats away at them It troubles them constantly Because that's not what they really want And they know that's not what you want But they have to resort to these silly games So that they can have a peep at what you're doing Because although they may act like robots Who are all serious and trying to control you Deep down they're just like everyone else They want to have a good time too They want to be in on the action But once they've exposed themselves for who they are They know they really haven't got a chance So they have to resort to stories They have to accept that it's all that they can do Even though they know it hits different They know that it isn't real Because you no longer want them And they already know you don't want them No one wants someone standing on their shoulders all the time And they know that no one wants to be controlled They know they don't deserve you after what they've done to you So they have to resort to stalking you They have to accept that it's all they can do But at some point you need to make sure they understand something that you've never said directly You need to make sure they get the hint Because hypothetically speaking Even if you played along with it You would see the same issues coming up again and again You would see that they can't assimilate Because they already have their own ideas in their head about who you're supposed to be So their dynamic will always change Because they're fake They're just wearing a mask And that mask is always going to be there They're always going to be wearing it They're always going to be concealing something from your view Because the reality is that they can only pretend to amuse you They can't generate it from within authentically They can't entertain you They're not wired that way So as I've always said The best you will ever get from a narcissist is an illusion They will only ever be playing a role And it will only ever be a shared fantasy where you'll have to use your imagination to fill in the gaps The reality is That it's only ever going to be something that you've created on your own So don't entertain any unusual new messages or frame requests Because they operate in an impressively smooth and efficient way They've had a lot of practice So they know how to manipulate people They know how to make you think they're about something They know how to come across as something attractive or interesting As something that you should want As though they're not responsible for or directly involved in an event Get suffering its consequences But deep down they will always have this cunning and deceitful nature They will always reveal their skills in achieving their ends By misrepresentation and evasion They will make you believe that on the same page To relieve your suspicions But they're not thinking how you think And they're not feeling what you feel They have an inability to understand and share your feelings All they can do is watch and study you They can't connect to attach They can only hide and then suddenly reappear And although it may sound sick, weird and creepy It's exactly what they do Thank you for watching If you found this video helpful Please give it a thumbs up Share your thoughts in the comment section Hit the subscribe button to receive the notifications If you would like to support the channel You can donate at payable.me slash Narc Survivor You can book a one on one with me on my website It's narcsurvivor.co.uk Thank you for watching and I'll talk to you soon