Hey everybody, it is Tuesday here in sunny southern in California Except it's not sunny today. There's our saying for the day. So you're saying for the day there You get that backed off just a little bit But you get the idea, right? That's what we're going to talk about today That's our very thing. We're going to talk about what what's up. Sinhard. It's good to see you. Let me type in here Good morning, everybody. Great to see you You know, it's it's amazing when I do these lives We don't always have a whole lot of people at the moment, but man afterwards It's like, oh my gosh, so many people jump in and that's really cool And today I'm gonna talk about work life Balance, but if you've got questions about anything else, feel free to put them in that chat section there I will be happy to answer any of your questions. I've got the gardener behind me now He's got his motor right. Can you hear that you hear that? I don't know if you can hear it or not Anyhow, I'm not gonna let him interrupt me I'm gonna go worry about it because we have interruptions in life Don't we and that's really what we're going to talk about today is life and Interruptions and work life balance and all that good stuff But you can hear me. Okay, put that in the chat section. I want to make sure everybody can hear me Don't forget. Don't forget Forget what? Oh, yeah to subscribe. Don't forget to subscribe Don't forget to turn on bell notifications It needs to it needs to can't hit it just once And I want to turn on bell notifications so that Why so that you're notified when I go live so that when I upload a video so you don't have to look for it It's just there, right? That's what you want. So guys today Let's talk about work life balance a little bit here and I want to kind of get a creamer in here Yes, can hear you good sit hearts good to know that that's the that's the man with the money That's the man with the plan right there. Oh my gosh. Yeah, he's he's tearing it up online So I want to talk about this because it's like it comes up so often doesn't it this work life balance thing comes up So often but I want you to think about it all Dean what's going on buddy people are slowly trickling in They don't always get here when I start it's like when I'm halfway through it's like double what it was in the beginning But that's okay. I understand just hit 92 subs and past 1,000 views awesome, man That is great sit art And you know most people never get to a thousand views and most people never get to a hundred subs Okay, and you're already eight away from it So you're doing good the thing you can do to really increase that before I get into my little spiel today is Post more content more content more content more content make sure it's good, but just keep posting content as frequently as you can That's going to help you more than anything else you can do All right, so work life balance. What is what is it? It's basically balancing your professional and personal life, but it can be a challenge, right? It could be a real challenge now the question is what is it? What is it? What is work life balance? It's different for everybody and see that's the problem everybody's going well Gee I want to have a work life balance, but what is it for you? You know, do you have kids?  Do you have several boyfriends or girlfriends? You know, I'm trying to post content every other day. That's good It's good. The more you do the better So that the thing is when you think about work life balance is Everybody has different demands on their time Some people are very extreme with their work. I was listening to Elon Musk on Joe Rogan's podcast Which you got to watch it. I think it's number 1609 great podcast three and a half hours long though Took me a few days to watch that one But he said that he usually quits work at around 1 or 2 a.m 1 or 2 a.m. He sleeps six hours a night, which is not bad. That's about what I do five six hours But you know, then he's immediately at work. So he's probably in bed at 2 gets up at 8 and he's at work at 9 That's extreme and he does this he says almost seven days a week He says sometimes on the weekend it'll be a little bit less But that's what he does now. This this is a guy and this is if you want to do this This is a guy who's the richest guy in the world. So that's what it takes now We know what it takes to be the richest guy in the world You got to work to one or two in the morning. Maybe you don't but that's what he does. So there you go There's your there's your example of what you have to do But work-life balance is really what you want it to be now I'm gonna talk about a few things that will help you in that area, but it really is what you want it to be It's not a thing. It's not, you know, 40 hours a week weekends off, you know Three hours a day with the kids the other thing about work-life balance is it can change on a daily basis? You know, you have different demands put on you on a daily basis I know I do and that that affects, you know What I'm gonna do that day or there could be an emergency that comes up or maybe there's a family member that needs me Then I have to direct my attention to that and I can't at the end of the day I get mad at myself for saying oh my gosh You didn't get all those things done today because you had that problem with your kid or your wife or whatever No, because that's what I chose to do That's the next thing I'll tell you is Understand that whatever you have right now Whatever you're doing right now is exactly what you want to do Now you may not want to hear that however It's the truth because you have choices right unless you're imprisoned and you know all your rights are taken away Every day you have choices now you may have constraints on your choices, okay? So in your country, you may say well I want to work on this one website and they pay with PayPal in my country PayPal doesn't pay Okay, so that's just a constraint. There's other ways around that. There's other things you can do Number one, I'm gonna tell you this except that there is no perfect work life balance. It doesn't exist Okay, so if you came to this today Searching for perfect work life balance, you're not gonna find it You're not gonna find it because it doesn't exist it exists for you, but there isn't one pattern for everybody See some of the comments here. I'm trying to post content every other day I read that I think it's important to have discipline and routines with built-in flexibility. Yeah, I do I think Discipline is an overused word. I I don't I don't really have discipline, you know, I don't I can tell you that right now If I depended on discipline, I wouldn't get anything done because you know discipline is one of those things where you say Well, I'm gonna make myself do this if you make yourself do something. It's likely you're gonna quit pretty soon So I don't do that I say what would I do if I wanted to have this, okay? If I wanted to have you know, like right now I started finishing my course yesterday called Digital course designer great course. I mean, it just really is a great course I do a lot of research and it's gonna teach people how to sell courses online So I said yesterday well, I want to start doing some of the videos and I want to edit them And I'm gonna do it for a certain period of time before dinner because You know yesterday we were gonna spend some time together and not working the evening which we do every now and then So I knew that I was gonna work on that till 5. Okay, and it was around 2 30 after I finished my workout So it was like whatever I got done is what I got done I got three videos done, which is good I got him uploaded got him in the membership portal and cartra and that's on its way and got a logo worked on today I have a meeting with Google Rep about our ads. That's a 10 a.m. And this is what 9 0 7 now So a little bit. I'm gonna meet with him and then after that today. I have to do videos until the end of the day I have 12 scripts written kind of written some of them aren't really written. I'm gonna wing some of them and That's what I'll be doing for that period of time So I don't I don't really have discipline. I don't I'm gonna tell you I don't discipline I have things that I tell myself that If you want to be this these are the things you got to do just get up every day and do them No matter how you feel you've got to ignore how you feel now That leads into number two and number two is try to find something that you love doing Try to find something that you love doing It's a whole lot easier to accomplish things when you're doing something you love now If you find something you love doing understand that you're not gonna love it all the time You're not just not gonna love it all the time My son works at the Cleveland Clinic and the cardiac unit and you know that was his dream job to work there But he doesn't love it every minute You know sometimes there's some real tragedies there and people die and you know right now It's icy and cold and Cleveland and there's some negatives to it There's never gonna be something that never has negatives to it ever it's not gonna happen And if you're looking for that you're gonna be sorely disappointed because it doesn't exist Let me get a drink here real quick What's Paul got to say Paul says habits instead of discipline I know working out as a habit as well as you eating. Yes Today I cheated a little bit. I got a McDonald's breakfast But I didn't just go get whatever because I looked at their big breakfast It was like 1,400 calories, but I could get a sausage McMuffin for around 500 calories So I went that route. Do I eat that every day? No, I don't do I eat breakfast every day? No, I'm not perfect in that area. I'm just not okay, but I did plan out my lunch. I have all that set up So the second thing was you know find something that you love And the third thing is something that Paul just brought up there and guys feel free to post in there Let me know what you're thinking of this. Let me know what your work balance is. The third thing is prioritize your health Okay, your overall physical Emotional and mental health should be your main concern I mean this this should be a priority for you above everything else if you feel bad Okay, if you tire out easily if you're not getting enough sleep if you're not eating right You're not gonna be able to pull off any kind of balance. I mean you're just not I used to hear it when I was a kid It's like, you know, if you got your health, you got everything if you don't have your health You don't have anything and the funny thing was as a kid I was healthy and I didn't even it didn't even cross my mind never crossed my mind But as you get older, right? Do you start having some aches and pains and stuff? You're like, oh my gosh I got to really prioritize my health and the only way to do that is do things that are uncomfortable One of the most uncomfortable things for me is working out and do it on a daily basis today I won't be able to once again priorities because I had this meeting I had this live this morning and I have to film videos all day long And if I take out, you know the two two and a half hours to work out I wouldn't need some of this other stuff done. So I got to prioritize I can't always do it perfectly now what happens with your health is some people will say well, you know I didn't work out today so screw it. You know, I'm off my plan now and you know It doesn't matter anymore if I work out any more because I missed a day No, you just missed a day. Okay. Don't over generalize that.  I'm no good at this.   Okay, so don't think because You screwed up or you didn't do it perfectly that it's all over with nobody's perfect Okay, nobody's perfect.  Don't do that. What is Paul saying here? Paul love working as a firefighter paramedic lieutenant Never had a day. I wanted to call off like you said some days were harder than others But it was still the most fun I had with my clothes on Yeah, and I was actually I was an EMT I went in the paramedic I was an EMT in Virginia and that was my volunteer work on the Virginia Beach recipe squad We had about a hundred and thirty running numbers at the time I think they have paid ones now but back then everybody was volunteering. I love doing that, but some days Some days was tough, right?  Yeah, I can change your day Dramatically. All right, so we got the health thing down right prioritizing your health first and foremost We'll make you a better person overall period. That's just the way it is Prioritizing your health doesn't have to consist of radical or extreme things You don't have to be you know in better shape than everybody around you just work on it That's all this is work on it. Don't put so much pressure on yourself and do the best you can And the next thing I want to talk about is don't be afraid to kind of back off and unplug every now Okay, you know cutting ties with the outside world every now and then lets you recover from things. Okay taking a day off from working Okay, let you recover a little bit What you want to do What I didn't understand You know many years ago was that taking a break was really just decompressing And I've got the gardener behind me. Can you hear the gardener? If you can hear the gardener he seems awful loud to me today It's like he's got right behind the window and he's weed-eating and there's no weeds behind my window There's none. There's no reason for him to be weed-eating behind my window. Whatever.  He's watching. He's gonna now is what I want to do the weed-eater. I Think you hit it on the head with prioritizing day do work needed not just busy to be busy work Yeah, and you know sometimes I think Paul you got to kind of look at what what did you do and look back on it? You know the phones now are pretty interesting Because it'll show you how many minutes you spend on social media. How many minutes you spend on websites and all that stuff I really try to get off social media as much as I can I do post there But it's more business related every now and then I'll find something funny and I'll post it But man social media can eat up your day. Oh my gosh, it's horrible So don't be afraid to kind of unplug not do anything relax grab a book do something like that Let's see here Kind of looking at some of the stuff here Okay, the next thing I want to talk about is take a vacation number five take a vacation now I remember the four-hour work week, and I don't know if you ever read it or not But you know what it talks about is the average human being will work 40 years and then when they're old They start to vacation and enjoy themselves and he kind of turned that up on its head And he says no why don't you just work a little bit and then take a vacation and work a little bit and take a vacation? I know on average without the pandemic. I was taking about six or seven trips a year six or seven trips a year now Some of them I would combine with business, you know, it may be you know a digital marketing Convention, but you know, I'm gonna hang out with some of my friends there We're gonna party and we're gonna swim and we're gonna see some sites too. You can combine these two It doesn't have to be a fine line Between you working and you vacationing and you don't have to wait until you're too old vacation I see that I see why people said well I'm gonna go to the south of France when I retire But they didn't take care of their health and when they do retire They can't walk but a half a mile so they can't really see the south of France Okay, because they're in bad shape a lot of these things that you're gonna want to do throughout life You need to do them when you're younger. Okay, you need to actually do it when you're younger And the only way to do that that I see is to really Either be independently wealthy or work online because if you work online, it doesn't really matter where you are And that's why I really try to get as many people as possible Trained on how to start running grow your own business online because if you can do that if you can pull that off all these other things I'm talking about you can actually do and Also, the last thing I would say is you want to make time We're not even the last thing I want other thing, but you want to make time for yourself and your loved ones Okay, it's super super important that you do that Don't ignore your family members, you know, it's it's a shame You know, there's that song the cats in the cradle I think it is where the guy never had time for his son And his son saw that and his dad was always working and always busy never spent time with him I then his son grew up and his son had kids and his dad wanted to go spend time with him now And the son's like, you know, I got the kids now. I got the job. I don't have time for you So they never really had time together.  I took them to Vegas. I took them to, you know, Disney I took them all these different places and now they've got those memories and now the cool thing is they call me a couple times a week You know, they live in different states now, but they want to just sit and talk to me And I think it's because we've built that relationship then don't try to build a relationship with your kids or your loved ones You know after after everything else You need to take time for them to it's super important to do that What does paul got to say here paul says miss you and jessica taking a break for lunch on fridays You know paul, I got to be honest with you We have been doing some friday lunches But we're not in a restaurant and I didn't think anybody would be interested And seeing me sit in my car with a tray hooked onto my steering wheel Which is where we have to eat Now, I mean literally in california. They wouldn't even let you eat outside Another reason we're leaving california Which you couldn't even eat outside. So You know, what were you gonna do?  They let you eat at the table and lo and behold, there are covid cases aren't any worse than california I mean, they're bad, but they're bad everywhere, right? Uh, so, you know, of course this year we didn't have the flu. So yeah, who knows what the heck that is Um And what what other thing I would say sit boundaries and work hours. Okay If you say you're going to do certain things I guess I have more points to make than what I thought If you say you're going to do certain things you say you're going to quit at five quit at five Okay, if that's what you say you're going to do stick to what you say you're going to do If you don't stick to, you know, what you're going to do Then, you know, that's a bad thing and you do have to sit boundaries And you know just can I work online and we talk about working online a lot and sometimes we'll just look at each other We'll say, okay, we're not going to talk about business anymore tonight. We just look at each other. Yeah, okay Let's do that. We don't need to but stop doing that. Otherwise, you're all consumed by it because that's what you do every single day And that's not good for you either Um, let's see. I think it's important to do the vacation Uh, make time for family Love that trip you took to visit daughter and family in florida. Yeah. Yeah, and I did that during covid And then what we did is we combined it Um, I left Tampa, florida and we went down to Key West and we hung out there And just hung out at the bars and the restaurants and walked around and had a great time Uh, and we got work done too, you know, and I filmed videos down there and did stuff Um, I can't I can't tell you What you're missing if you're not working online. I really can't tell you the life that you're missing Uh, and you're going to have to put in work. You're going to have to put in effort I know I do I have to today is going to be a very hectic day very busy day And I know that upfront but man the payoff the payoff is phenomenal guys It really is um You just you got to do it. You just you got you got you got to work online If you're listening to this video right now and you're not working online Man dig into some of my videos on the channel. Watch some of the stuff I talk about on here I'm sharing with you really. I'm kind of documenting my life, you know So when I'm gone people can look through this channel and go. Oh, he did this this this this this Okay, so that's kind of what I'm doing. Uh, so many have set boundaries is one of them Um And then if you're going to set boundaries, that's cool. Also set goals and priorities, okay Pick out what you want to accomplish pick out what you want to do and get it done Get it done. Okay. Now you may start a project and I've done this before where, you know Something else is going to take you away from it But if that project was important enough to you get back to it get back to it and do it Don't just say, I quit that so I'm not going to do it anymore Well, no because in all that effort you already put into it is wasted A good example is a digital course designer, which is the course I'm coming out with next Um in that particular course I started in I think it was January then I worked on it some in April May June and July then other things came about And I couldn't do anything on it And here it is what February a year later, uh, and I've got it all back together now I've got all the outlines of all the stuff I did and uh, I'm going to put it all together And I'm going to have a really cool course for you guys. I think you're really going to like it And let's go let's get into some questions now, too Um, let's see Paul, what's he got to say here? Do you plan out of your day the night before? The weekly strategies on sundays, um, I generally will plan the day before Uh, I do plan weekly certain things like I know every other week I'm going to shoot videos every other week because I shoot 10 to 12 I post five a week and that gives me enough plus a little buffer Now if something comes about and I can't shoot I know I've got enough videos in there where it won't hurt me But I try every other week to do that. So that's a weekly planning thing Um And then daily I really do kind of plan at the night before because The things change so much that I can't always plan that a week in a week in advance on monday I'm going to do this because things could come up. It could be a doctor's appointment It could be, you know, I got to work on my ads because they aren't producing the way I want Which actually they're producing really good now. I'm happy about that How often do you reevaluate your reevaluate your goals and objectives weekly quarterly or annually? Yes Yes, I actually do it in all those times. I look at them daily. I look at them weekly. I look at them monthly I look at them annually. Um, I'm constantly reevaluating because I think if you set goals and priorities and you never go back and look at them other things will creep into your life And and make you want to change them the important thing is that you do have priorities and goals But it's not important that you do exactly what they say because other things may affect them. Okay So that's super important. I'll give you an example I was running ads for this one offer and everything was working on the ad. Okay, so I had an ad and it's a video on youtube People were clicking on it. People were watching the video people were then Um going to the opt-in page. They were opting in at a very high rate They were then signing up for some training, but then it broke There was a problem with the actual webinar itself And I'm going to tell you after 12 years working online. I still make mistakes So guys if you're trying something and it doesn't work out the way you want so what just go change it So when that happened I had to stop running the ads right because I had to fix that component of it Now this is crazy, but it took me a month to fix that component. I do have that component fixed now Now I can go back to running those ads and get those things all ramped up and doing that James brain. What's going on man? You're fitting You're flitting around so much. I have a hard time being a fly on the wall How about sharing how you use youtube buddy peace and blessings also? Always, excuse me. Uh, okay, I'll do that Uh, let me finish this one thought here and if you guys have any questions on this life balance thing I hope I hope if nothing else this makes you go Okay, so I'm not screwed up. So I'm not doing things wrong Because you're not, you know, you're you're doing exactly what you want to do in matter of fact when I close out today I want to give you my little spiel and doing what you want to do How do I use to buddy I use to buddy many many ways The first way I use to buddy Well, first, let me tell you what I do. I try to find a title that I think is going to be good Okay And then once I find a title that I think is going to be good. I type it in to youtube Now when I type into youtube A couple words you can put like how to make and then a whole bunch of stuff's going to drop down All these suggestions and I can kind of see what people are searching for So then I put together what I think is a decent title Then I go over to tube buddy and I use the analyzer in there and let me see what that is called So I can give you the exact thing that that is called It is called I'm pulling out my tube buddy right now Um keyword explorer I go into keyword explorer and I try to get um a title that's going to rank high But that doesn't have like millions and millions of competing videos. Um, and then that's what I do After I do that I um, I've actually trained my media person to do some of these things, but I did it before him So I'll tell you what I did. I went in and then I then put in the meta tags in there It will allow you up to I think 500 characters and meta tags fill it Fill it fill it fill it put every single thing you possibly can in there That is related now cool thing about tube buddy is when you start to put it in there below where those suggestions are It will have the popularity of those keywords and how high they're going to rank So you can actually look at the keywords below to see which ones are going to rank higher now That's the paid version. You don't get that on the free version, but the paid version is so cheap I mean, it's crazy not to get it And if you want if you want the free version in the description of this video after i'm done You can click and there's a link down there And if you click and use my link if you go for the paid version you can save 30% on tube buddy, which is a huge savings Nothing, it's really expensive So that's what I do with tube buddy. What else do I do with tube buddy? Um I use it for suggestions of stuff too. I use that part there There's a seo studio in there that you can use and i'm clicking on it now So i'm trying to look at the stuff as i'm talking to you guys You can enter the your target keyword in there and it will let you know how it ranks on seo In there you can use that There's so many things you can use in there. I have I think a video on this channel About tube buddy. I would suggest you using that. Let me see if I can find it here. It may let me search it Let me see here youtube Okay, and if I can find that video i'll put it in the chat section Generally, it does not let you Put anything in the chat section that is a URL link However, if it's youtube it may allow you to do that and if it allows you to do that That's exactly what I will do Let me see if I can find it here now. I'm going to go to my channel And then i'm going to put in tube buddy and see if I can find the video that will help you guys out videos Yes, here we go And I think if I call it the right thing tube buddy See if that works Yes, yes Let's see here. Let me This is about the keyword explorer guys this particular video So let me get this one here And if not what you want to do is search my channel three steps to get instant success Using tube buddy keyword explorer. Okay, so i'm going to try to Copy that And then i'm going to go to my live stream here I'm going to try to post that in there if it'll let me And boom Did that go through? I don't think it did. I don't think it did Yeah, it did. Yeah, it did. Okay guys, so if you look In that chat section there and you click on that link That's going to give you the keyword part of tube buddy so that you can actually use that which is pretty cool stuff All right, let me get back over to my other screen here I'm going to look at some comments and talk to you guys. Well, I want to talk to you But you got to talk to me. Can't ignore me. All right, paul's talking to me. James talking to me Give me some input. Just curious what time your day starts. I found that 6 30 am worked for me You know, I don't know if there is a good time to start your day It used to be the world started, you know at 8 or 9 a.m. And worked till 5 You know banks closed at 5 and all that stuff But the world doesn't operate that way now You know, I have people in india and mexico and filipines What a daily basis that I talk to And their times are going to be different than mine So, um, I try to be as productive as I can During my day. So I'm generally Out of bed by 6 37. I guess something like that And then I may screw off for 30 minutes. You know, I have breakfast or whatever and 7 30 or 8. I'm working Um, and I'm getting stuff done. I'll do that until uh, lunch time I'll have lunch Relax for just a couple minutes. I mean my lunch is like 15 minutes 20 minutes. It's not long I don't take a long time to eat. Um, and I generally lately have been eating at home Just because going out such a hassle with COVID and all that you can't eat in a restaurant can't go outside James's thanks for sharing your experience with TubeBuddy. Thank you so much for asking a question James, I really appreciate that. The questions really matter a lot to this Um, so then after I do that what I'll do is I'll do a workout And that's going to take me an hour and a half something like that. Um, and then I'm going to go back to work I'm going to work up until dinner time and I have dinner and then after dinner I usually get on the bike and that's going to take me anywhere from a half hour to an hour And then I get off that and I go back to work again and then around 9 30 or 10 I'll watch a little bit of tv And then I'll work and watch TV kind of combination. My wife goes to sleep a whole lot earlier She can fall asleep at 10 10 30 Um, and then I'll work on something until midnight or 1 a.m Then I start over again and that's that's generally my day And like I say it can change up a little bit, but pretty much that's what I do on a daily basis and it works for me Okay, uh, James says, where do you host your websites? You know, I have I have several different places. I host websites I have a hosting company that I use for magento And I think it's called total server solutions, but it's it's just for magento websites I have another one that I use for my WordPress websites and I have a whole bunch of WordPress websites actually a 50 So it's kind of a bunch And I don't know the name of that off the top of my head. I can search that for you and put that back in the comments later Man, I wish I knew it off the top, but it's it's a really secure one And I also pay for security on my websites too. I think I pay I don't know what that is 100 bucks a month or something like that So they don't get broken into because we had that issue at one point So yeah, that was an issue. Tell me about your days in here in this chat section guys I'm gonna jump out of here in just a couple minutes. So you might as well get some comments in there Let me get a sip while you're doing that, right? Every every day What are you doing? What time are you getting up? What's your schedule like? How much do you work a day? Um, and I will tell you my days don't really change much no matter what day of the week it is Um on the weekends, I probably work a little less Um, but we got some goals. We're working all right now. So I'm working a little bit more Fridays is my probably biggest screw-off day and for some reason we just picked Friday I think it was because we did our Friday lunches. So now what we'll do Is we'll go off to lunch and maybe my wife will shop a little bit and she'll walk through You know marshals or Ross or some craft stores. I'm she does crafts and she has a DIY channel So she finds stuff for those that channel there. Um, so You know, we live the life we want now the the thing I wanted to end with is whatever you're doing is exactly what you want to do Yep, whatever you're doing is exactly what you want to do. So you may say to me, well jr Um, I don't want to pay taxes and I'm going to tell you yes, you do Yes, you do want to pay taxes and the reason I know you want to pay taxes because you're paying them and you say, well, no, that's not my choice That's not my choice jr. The government makes me pay taxes.  I said well then go to jail Not a big deal and you go, well, I don't want to go to jail. I go there it is You don't want to go to jail So you're paying taxes You see what you do is you have choices with everything You may not like the results of the choices of not doing that thing You know, if you don't show up for work and you're on a job, you know And you're supposed to be there at 9 a.m. And you don't come until noon every day.  I wouldn't have any money. I couldn't pay my rent couldn't eat I go well, then you must want to be there See if you keep telling yourself that you're doing all these things that you don't want to do it really makes you angry it makes you Uh uncomfortable it makes you anxious because you're telling yourself you're doing all these things you don't want to do And that's just not true. It's not true every single thing you do are things you want to do You may not like the alternative of not doing that That may be the case, but the fact is you're doing exactly what you want to do Now if you don't really enjoy your job if you don't really enjoy whatever it is Then you can you can change that you can go start a business online You could take one of my courses and get your own online business. You say, well jr I don't want to spend money for a course. Well, then you're doing what you want to do You just don't want to spend money and you say, well jr I don't want to have to you know take all my off time and work on a business I mean I need some downtime. Well, then you're doing what you want to do, right?  Well, then you're doing what you want to do You know you're earning some money. You got a job. You're paying your bills. You know, that's what you want to do Well, I don't like my job. Well, then go start an online business. Go do it Okay, quick complaining. You can't complain about what you do every day if you're the one doing it You're the one getting in the car. You're the one getting dressed.  Nobody is making you do anything It's only that you may not like the alternative. That's it So I kind of want to leave you with that today because I think I think it's important that you know that What else we got here? What plugins do you use? I use all a whole bunch of different plugins Matter of fact, let me see if I can pull some of those up. A whole bunch isn't going to help you out, is it? Let me see if I can pull up some of my plugins that I like and all I'm going to do is go into Let's see admin And I'm going to go to JR Fisher, then we're going to my plugins Uh, let's say here And I'm going to list these for you James and and I don't yeah, I guess I could put them in that chat section, couldn't I? It's loading right now. It's just a little bit slow. I apologize for that I'll get a sip and the other guys they're watching put some comments in there. I'm going to get to everybody Okay, so I'm in the back end of my website here And now I'm going to look for my plugins and there they are Installed plugins. That's what I'm looking at Great question to James because there's so many of them out there and these are just mine I'm not saying you have to do these But they're mine. Uh, I I used a kismet anti spam. It's a kis.  Uh, I use all in one Wp migration now. This is good if you're moving your website from, you know, one platform to another. Let's say different hosting, which is what we're just talking about. So this is all in one Wp migration Really, really good One to use for moving your site. I use I guess I shouldn't type in all these things here. I use auto optimize auto Up To my eyes It's another one they use and I got a feeling I use too many of them to type them all in here Uh, I also use better click to the tweet better Uh, click to tweet That's so somebody can actually share my site Uh, I use blank slate. I don't think I need to type that one in. I use buddy press buddy press That's another good one. Uh, what else do I use? I use, um, There's click to tweet again I use Footer text, which is a good one Footer text and it obviously tells you what that's for Uh, I use header and footer scripts header and footer Scripts It's another one I use I'm just scanning through because I get so many in here and some of them I use some of them. I don't Uh, I use push crew. Uh, so that's for push notifications. I think that's really good Um, I bet you never thought it was going to be this many. Did you when you asked? I bet you thought oh, he probably uses a couple of them. No, I use quite a few. So there's push crew I use I'm getting near the end here. I go I use SEO data transporter. So SEO data Transporter I use that a lot and these do make everything a whole lot more Uh, streamline automated saves me so much time. I use smush I say to you smush. That's a good one. Uh, I also use thrive. I use thrive everything. Um, thrive Architect Um CH I'm terrible at spelling guys I use everything thrive. So I'm just gonna tell you I use thrive architect. I use thrive leads um, I use um Thrive quiz builder. Uh, I use that one. Uh, I use um touch size custom post That's a good one. Uh, use tracking code manager What else do I use url shortener by theme shop? url shortener by theme shop. I'm not going to type all in there because I'm such a terrible typist I use w three total cash Uh, so I use that one And uh, and I'm updating because I'm saying this I'm Oh, I don't want to do that. I don't want to give you a warning. I'm scared of that one I use woo commerce. Uh, I also use uh, woo commerce is w o commerce Um, I use a word fence security Um, I bet you didn't think it was this many. I use yost seo. I'll put that in there y o a s t s e o And then all the other ones I spoke there. All right, so let me go back to some of these comments here because I did a lot of typing Paul says what you got to say paul Uh blown away by people who stay in jobs. They hate when I go to walmart It's like zombies in the workplace far too many people Walking around in a fog of mediocrity. They have given up on their dreams. Yeah, um I feel the same way my wife corrects me every now and then there's a lady that works at our grocery store And she's been there 38 years And she's a cashier All right, and I look at that and she's very very kind. She's funny. She laughs Um, just as happy as she can be and I walk out of there and I'm like wow She has so much potential. I mean she has such a great personality. She's so friendly to everybody Why in the world is she wasting her life there and she says well She's not because she makes you happy when you go in there, right? She talks to you. She's friendly I'm like, yeah, I just see so much more potential You know and her and I struggle with that one. I do struggle with that one because we need cashiers um Is she wasting her life or did she do a lot of good there? You know, I don't I don't know I mean, I know she she doesn't live the life I do But maybe if she's happy with that Maybe that's okay for her. Uh, I think I think you have to have a dream to waste it So, you know, maybe she doesn't have those dreams. Maybe she doesn't want to travel You know, maybe that's not what she wants.  Um, but I guys I got to step back and go well She's doing what she wants, you know, let her do what she wants if you do you So I kind of I kind of look at it that way Uh, I love this gang. Love. Hope everyone is chasing their dreams By the way, do you have a preferred place to purchase domains? Can you buy domains through kartra? No, kartra does not sell domains. Uh, great questions too. You always have good questions Um, uh, I purchase all mine through go daddy Probably not the best move because they're more expensive than some other sites. However, however, there's there's a reason they're more expensive I'm going to get service. I can also log in and look at all my domains and manage all my domains in one place Um, and some of these other companies that are super cheap for buying domains They don't help you switch things over when you want. They don't help you redirect your dns servers There's a lot of things they don't do so that's why I buy my domains there Um, just just for the fact of ease. Uh, and I've been doing it since When did I buy my first domain? I want to say it was 97 or 98 gosh So I've been doing this, uh, 21 For two to three 20 24 years 24 years No, you know what? No, I take that back. It was 1996 96 so that's uh, four it's 25 years. I've been using that so yeah It's been a long time guys. Do you have any other comments or questions in there? I do have to get on to a move I do have to move on to a meeting with a google rep about our ads But if you have anything else you want to put in there go ahead and do that right now real quick And I'll try to answer it. I hope you've enjoyed this today if you did and you got something out of it Please put the chat that you got something out of it Put in there. You know, if you like it, you just like it What would you'd like to hear more of don't forget to subscribe and give me a thumbs up a marriage really simple Just click click click click give me a thumbs up right there. Just click click click do that Um, and that would really be helpful. Uh, james says she's happy being a cashier I was happy driving a big rig for 49 years was following my bliss.   I've always thought that would be cool Let's see here. Do you think there's any benefit to having your own server? I guess I don't know. I'm not big enough to have my own server So I don't know. I mean it could be I know people have them I'm just I'm not that big So, uh, I don't even know what the difference would be for me They the pages seem to load fine and you know fast enough and all that good stuff, but um I don't know. That's an area that I don't have expertise in so I don't want to pretend like I'm Knowing anything about that Loving that's good paul. I appreciate it. Well guys, I'm gonna go ahead and back out now I appreciate everybody being here. I appreciate listen. I really appreciate those of you who put comments in there That matters so much if everybody would just put I like this Before you leave if you would do that if you're watching this after the fact put that in the comment section Not the chat section just put something in there. It really really is helpful But the the great thing is if you got a question put that in there so I can answer and I can help you out I can help you quit your job. I mean, that's what I want you to do If that's what you want to do if that's not what you want to do then ignore me But if that's what you want to do, I want to help you do that. Uh, and that's what I do on this channel That's why I go live uh each day is to just help you guys out Maybe give you a little bit of information that may send you in the right direction. So thank you very much for listening today I really appreciate it. Let me put it in here It won't let me quit there it goes Thanks everybody for being here. I really appreciate each and every one of you Boom, okay, so I stuck that in there. So it's time for me to leave. Thank you so much guys I really do appreciate that. Let me get to my screen here where I could end this thing


Live from Las Vegas, it's theCUBE, covering AWS re-invent 2017, presented by AWS, Intel, and our ecosystem of partners.  I am John Walls and we are live here at re-invent. AWS is annual shindig here in Las Vegas and certainly with great success. We'll have more on that a little bit later on. Right now we're joined by Bill Mann, who's the Chief Product Officer at Centrify, the latest newcomer to the AWS Marketplace. Bill, good to see you. Thanks for the time today. Thanks for the time as well. Big week for you, right? Joining the Marketplace, tell us about the driver of that decision and what you're bringing, literally, to the Marketplace. Sure, sure. Well, we're bringing our products to the Marketplace. We are very excited about getting our products on the Marketplace and what was really the driver for us was we wanted to really be part of the Amazon ecosystem, yeah? And we wanted to make reduce the friction of selling to enterprise and mid-market customers and this was the way to get to those customers. We realized really early on that customers are already buying all the other services from Amazon already, they're buying their instances, they're buying their storage and so forth. So getting our products on the Marketplace was just an important aspect of reaching those customers and removing the friction and so forth. Also, with the move to the cloud, our customers were asking for how to secure servers in the cloud and secure access to applications in the cloud and then things just kind of, one thing leads to another where you say, okay, let's put everything in one place as well. I kind of use the analogy of we buy our diapers from Amazon now and everything else so, but the IT shop is working the same way. They don't want to deal with multiple vendors and if you can reduce that friction, at least my theory is reducing that friction will mean we can sell more product to the customer. That's an interesting image, diapers from, you know. And I give it a chance to talk about Centrify, a little bit security firm with the tag, the breach stops here so just tell for those at home who might not be familiar with Centrify a little bit more about your specific offer. Sure, well let's start with the breach stops here. The reason we call, we have our tag line, the breach stops here is it really is a definition of what's happening in the marketplace. If you look at most of the breaches out there, there's 80% of most breaches are to do is compromise credentials, our passwords. And that is really an area that we focus on. We are trying to solve the problem of how users have access to the applications like Salesforce and any homegrown application or how IT users have access to their servers like a server on AWS. And using a password and having too much privilege is really the long way to do things. So we are solving that problem and that's why we kind of start off with that line of the breach stops here because we fundamentally believe that if you implement security based upon a density you're going to be able to reduce your risk. Yeah, security is such a hot market right at the moment. I mean we're hearing constantly, we were talking earlier on theCUBE where we were talking about IoT and it immediately went to security was being really, really top of mind for people. So the things that you're doing it with Centrify there's kind of two prongs to it if I understand it. So one is identity management. So knowing who people are so that credentials management. The other one's actually to do with the access, is that right? We were talking before we went to where that about the beyondcorp concept where instead of having this sort of inside protected crunchy layer and then everything outside is bad now it's just becoming everything everywhere should not be trusted unless you are cleared by something like Centrify. Yeah, yeah. So yeah, so for those of you who are familiar with the beyondcorp model the model really is about zero trust. And so if you think of these two things here in our user let's say a server instance the thing in between you can't trust and in the past we've been trusting the firewall to stop the bad guys from coming into our network. So really the concept is around assume the bad actors are everywhere. And now that you've assumed that let's now focus on what you can do to actually gain security. So the concepts are let's do identity assurance. Let's make sure this is really bill. Let's make sure bills coming from a trusted device. Yeah, like a known mobile phone that hasn't been jailbroken has the right configuration policies, et cetera. Then let's do access control or what we call lease privilege to the asset that they're trying to have access to. So is bill coming from this show from his phone allowed to access Salesforce.com? Or is bill coming from this phone able to log into a Unix instance on AWS now? And what can he do on that instance? Can he go to root and restart the Oracle database? Or can he just run some lower level privilege commands? So that's the scope of what we're doing. In fact beyondcorp is a great descriptor of what we do. If a company wants to implement beyondcorp that security paradigm which I think a lot of modern companies are thinking that way, you can use the services that we provide on the Amazon marketplace to implement that. We have a service called application service which is all about securing your applications. We have a service called endpoint services which is securing the endpoints like the mobile phones and so forth. And we have a service called infrastructure service which is securing the instances in the cloud, right? Access to those instances. And all those services can be used together as well because as you know, I'm an IT user. One day I'm using Outlook to read my email and then the next second I'm logging on to a Unix instance. So for me, it's bringing all these components together and that's what we're providing by the marketplace. Yeah, and really providing that security in context. So as you mentioned, it could be the same person. Like I'm at work and I'm doing some things but I've got access to all of this great, all of this information inside the company. But when I go home, should I still have access to that? Probably not. So if I'm sitting at home and I'm using my device at home as many of us do, I have children and they sometimes put games on your phone or load stuff on your computer. So I've got my work computer at home with me and I suddenly start deciding, hmm, I think I'll log in and download all of the sales information. That shouldn't happen. That's absolutely right, right? So the context is a core part of it and that's what endpoint services does for us. So going back to an Amazon use case, if I'm at home and I'm logging on to my Amazon console, yeah, for my home machine let's say and I'm kicking off an instance, should I be able to do that? I'm not using maybe an endpoint that is authorized but I could authorize that endpoint and say this is a known endpoint, like a lot of IT workers do. And you could also do things like I'm in Vegas now and I'm using my Mac and I'm trying to go to the Amazon console, should I be able to? Because that's outside of my normal behavior. In which case we would up level your multi-factor authentication and it would re-prompt me to re-authenticate. So all of that is built into our environment. So our services are not just for Amazon, it's for on-premises and for cloud apps because it's the whole gamut of what an enterprise has. As companies are moving or migrating from on-premises to the cloud, we can protect the applications and servers on-premises as well as the servers in cloud and applications on-premises as well as SaaS apps like Salesforce, Conquer, et cetera, et cetera. So it's that gamut of giving a user access to applications and infrastructure that we're doing with this BeyondCorp model in mind, which is I think the cool and the interesting thing about what we're doing, because we are connecting these components together and that's the only way we're going to raise security because if you go back to the stat I gave you earlier on, about the 80%, that is the problem, right? I mean, a firewall will not protect you from these breaches and we can have an argument about it but if it was, then we wouldn't see the breaches, right? I mean, that's kind of the high level. There's only so much that you as a, like Amazon can do so much about it securing their environment, but ultimately you as the customer need to spend a bit of time. That's like the shared responsibility, right? Absolutely, right. I mean, Amazon does an awesome job in defining the shared responsibility model and we are relying on them to do their part of the responsibility and we're providing the technology for customers to worry about their aspects, right? So Amazon does not worry about bill coming from this device having access to an instance, right? We're worrying about those things. So absolutely, so we're part of the shared responsibility model for Amazon. We're not going to worry about bill coming in either. I think you're okay. I think it's going to be all right.  I mean, how do you look for, if you offer a product, this is our latest security offering. Now let's go look for holes. Now you're trying to beat it up all the time, right? You're always, you're looking for vulnerabilities. So how do you, I mean, switch gears like that and go to the other side of the fence to think about what the next problem is going to be or what the next vulnerability is going to be? Well, you know what?  We have to and honestly, they are always multiple steps ahead of us. And one of the things I like to really make sure customers understand is some customers get really wound up about zero risk, right? They want it to be perfect before they implement a solution. And really the reality is most companies don't even have multi-factor authentication implemented for all of their employees. And if companies just implementing multi-factor authentication for all their users, for all their access, you would have a significant reduction in risk. So the types of security we're focused on is not about reducing risks to zero or finding every single vulnerability out there. It's really trying to attack the problem that hasn't been attacked already. If, you know, let me give you another analogy. As we all know, patching, right, is a basic security model that we all need to know. Yeah, but how many vulnerabilities have there been in the news where patching was not done? We're like patching, you know, understanding a user is authenticating their environment without a password and instead using multi-factor authentication is the best precaution against the bad guys, right? And it won't eliminate risk, right? But it's going to drastically reduce it. Now, as part of the services we're offering on Amazon, we have multi-factor authentication as a service, right? And by definition, as it's a service, it means it can be implemented extremely fast for enterprises, it's a SaaS service, right? It's pay by use, right, by definition. So, gone are the days where the technology was the reason you couldn't implement these sets of capabilities because they're easy to procure, they're in the cloud, they're mobile friendly, they're modern, et cetera, et cetera. So, that's how we really deal with the aspect of the bad guys, right? I mean, they're going to be there all the time, but honestly speaking, companies have spent so much time and energy and dollars on the wrong security products, right? Or focusing on the wrong stuff. And it was fine when you had a legacy closed environment with no cloud and no SaaS. That's not the environment anybody lives in, especially a show like this, everybody using the cloud. It's like the obvious thing, right? So, it should be obvious that these kind of controls need to be implemented. And I agree, just do the simple things. If you can do one or two simple things, multi-factor, absolutely. Just do these basic things, you will eliminate 80% of your risk. That's right. Do that first, then worry about the esoteric problems that are going to cost millions and millions of dollars to solve, just brush your teeth, go for a walk. So, we define in our maturity model of going towards beyond-corp slash zero trust. And the first thing on that maturity chart is identity assurance, i.e. multifactor authentication. And that's the first thing that organizations need to implement. And the issue is companies haven't implemented these products in the past because they've been too expensive, on-premise, hard to implement, not mobile-friendly. So, we're hoping once we're on Amazon's marketplace, with the reach we've got with Amazon, we're going to see a lot of customers adopting those. So, it's good for us as a business, but ultimately it's good for enterprises, they're going to get safer, and our data is going to be safeguarded, and so forth, which is the primary responsibility. Yeah. I'm not sure, I think Justin just told you to take some time off. I'm not sure. Bill, thanks for being with us. Thank you very much. Thanks for the time, and congratulations on joining the marketplace, and we wish you continued success. Cheers, thank you. At Centrify, thank you, sir. Bill Mann, Chief Product Officer at Centrify. Back with more here, live at AWS. We're at ReInvent, live at Las Vegas, back with more on theCUBE, just a bit.


From the Bellagio Hotel in Las Vegas, it's theCUBE covering UiPath. Forward 4, brought to you by UiPath. Live from Las Vegas, it's theCUBE. We are wrapping up day two of our coverage of UiPath Forward 4, Lisa Martin here with Dave Vellante. We've had an amazing event talking with customers, partners, end users, and UiPath folks themselves. And who better to wrap up the show with than Daniel Dinez, the founder and CEO of UiPath. Welcome, Daniel. Great to have you back on theCUBE. Oh, thank you so much for having me. I'm becoming a regular at theCUBE. Yeah, it's good to see you. You are. Fifth time on theCUBE. Fifth time, yes. Fifth time, but as you said before we went live, first time since the IPO. Congratulations. Oh, thank you. The UiPath has been a rocket ship for a very long time. I'm sure a tremendous amount of acceleration has occurred since the IPO. We can all see the numbers, your public company now ARR of 726 million. You've got over 9,000 customers. We got the chance to speak with a few of them here today. We know how important the voice of the customer is to UiPath and how very symbiotic it is. But I want to talk about the culture of the company. How is that going? How is it being maintained, especially since the big splashy IPO just about six months ago? Well, I always believe that in order to build a durable company, culture is maybe the most important thing. I think long lasting companies have very foundational culture. So we've built it and we invested a lot in the last five, six years. Because in the beginning, when it's just a bunch of people, they don't have a culture. It's maybe a vibe of a group of friends. But then when you go and try to dial in your culture, I think it's important to look at your roots and who are you, what defines you. So we ended up with these really core values, which is to be humble. To me, it's one of quintessential value of every human being. And all of us want to work with humble people. I have much more inclined to listen, to change their mind. And then we say, you have to be humble but you have to be bold in the same time. This rocket ship need a bold crew on board. So you need to be fast because the fastest company will always win. And you need to be immersed because my theory about life and jobs is whatever you do, you have to be immersed. I don't believe necessarily in life work balance. I believe in life work cycles, in life work immersion. So when you are with family, you are immersed. When you work, you are immersed. That will bring the best of you and the best of productivity. So we are really, we try so much to keep our culture alive, to hire people that add to the culture but nicely fit into the culture. And recently we took a veteran of UI path and we appointed her as chief culture officer. So I'm very happy of this move. So I think we are one of the few companies that really have a chief culture officer reporting directly to the CEO. So we are really serious of building our culture along the way. And as I said yesterday in my keynote, I think our values are universal values. I think they are the value of the new way of working. All of us would like to work in a company, in an environment that foster these values.  They have to be more humble because that's just how they were getting work done. I've seen and heard a lot of humility from your folks and a lot of bold statements from customers as well. We had the CIO of Coca-Cola on. Talking about how UI path is fundamental in their transformation. So that the bold, and I think the fact that you are doing an event here in person, whereas as Dave was saying earlier this week, your competitors are on webcams is a great example of the boldness of this company and its culture. Well, thank you. I think that we've made a really good decision to do this event in person. We, maybe on Zoom over the last 18 months, we kind of lost a bit how important is to connect with people. It's not only about the message, it's about the trust. And I think we are deeply embedded into the critical systems of our customers. They need to trust us. They need to work with the company that they look in their eyes and say, yes, we are here for you. And you cannot do it over Zoom. Even I really like Zoom and Eric, you're a friend of mine, but a combination, I think, and going into this hybrid world, and it's actually extremely beneficial for all of us. Meeting in person a few times a year and then continuing the relationship over Zoom in time, I think it's awesome. Yeah, and the fact that you were able to get so many customers here, I think that's Lisa, why a lot of companies don't have physical events because they can't get their customers here. You got 2,000 customers here, customers and partners, but a lot of customers we've had, I've spoken to dozens and they're easy to find. So I think that's one point I want the audience to know. You've always been on the culture train. And enduring companies, CEOs of great enduring companies always come back to culture. So that's important. And of course, product.  That's when you get excited. You've changed the industry. And I think, you know, I've never bought it through the narrative about replacing jobs. I've never been a fan of protecting the past from the future. It's inevitable. But I think the way you change the market, I wonder if you could comment, is you had legacy RPA tools that were expensive and cumbersome and so people had to get the ROI and it took a long time. So that was an obvious way to get it is to reduce headcount. You came in and said, short money, you can actually try it, even a free version.  And so people then said, oh wow, this isn't about replacing jobs, it's about making my life better. And you've always said that. And that's, I think one way in which you've changed the market quite dramatically. And now you have a lot of people following that path. That was always kind of our biggest competitive advantage. We showed our customers and our partners, this is a technology that gives you the faster time to value. And actually faster time to value translate into much higher return on investment. In a typical automation project, the license cost is maybe 5% of the project cost. So the moment you shrink the development time, the implementation time, you increase exponentially the return on investment. So this is why speaking about our roadmap, we always start with this high level. How can we reduce the development time? So how can we reduce the friction? How can we expand the use cases? Because these are essential themes for us, always thinking customer first, customer value. And that serve us pretty well really. We win a lot in all the contests where we go, side by side with other competitors. And it was a very simple strategy for us, asking customer, just go and test it side by side and see. And they see, we implement the same process in half time, half of resources involved. It's an easy math, multiply it by a thousand processes and it's done. You know, theCUBE started Daniel in 2010, was our first show. So it coincided with the big data movement. And we said at the time that the companies who can figure out how to apply big data are going to make a lot of money, more than the big data vendors. And I think in a way, now the problem with big data was too complicated. There were only a few big internet giants could figure out Hadoop and all that stuff. Automation I think is even bigger in a way because it involves data, it involves AI, it's transformative. And so I've been saying the same thing here. The companies that are applying automation, and we've seen a lot of them here, Coca-Cola, Merck, Applied Materials, on and on and on, are actually the ones that are going to not only survive but thrive, incumbents that don't have to invent AI necessarily or invent their own automation. So but coming back to you, because I think your company can make a lot of money. You've set the TAM at 60 billion. I think it actually could be well over 100 billion, but we don't have to have that conversation here. It's just convergence of all these markets that guys like IDC and Gartner, they count in stovepipes. So anyway, big, no shortage of opportunity.  There aren't a lot of them left. Michael Dell is not a software company, but his name is still, Larry Ellison is still there. Mark Benioff. How do you think about the endurance, the enduring UI path? Are you envisioning building the next great software company may take 20 years? You know, people were asking me for a long time, did you envision that you get here from the beginning? And I always tell them, no, otherwise I would have been considered mad. Really. So you build a vision over time. I don't believe in people that start a small SaaS company and they say, we are going to change the world. This is not how the world works. You really, you build and you understand the customer, you build more, but that's some point. I realize we change so much how people work. We get the best out of them. It's something major here. And if you look in history, we are in this trap that started with agriculture. This is the trap of manual repetitive low value tasks, but we have to do. And it took out the humanity of us I talked to Tom Montag about this book, Sapiens. It's interesting, in that book comes with the theory that our biggest quality is our ability to collaborate. Well, this, our technology gives people the ability to collaborate more. So in this way, I think it's truly transformative. And yes, I believe now that we can build the next generational software company. How do you like, how do you like, that's the wrong question. How are you doing with the 90 day shot clock as Michael Dell calls it? It's a new world for you, right? I've never been a CEO of a public company. The streets getting to know you like, who is this guy? I'll give you another Cube story. There were three companies in the early Cube days, Tableau, Splunk and ServiceNow that had the kind of customer passion that you have. I think ServiceNow could be one of the next great software companies. Tableau, now part of Salesforce, Splunk. I think Splunk was undercapitalized. But we see the same kind of passion here. So now you're the CEO of a public company. It's like the streets getting to know you a little bit. They're like, hmm, how do we read the guy and saw that stuff? That'll sort itself out, but so what's life like on the public markets? Well, I don't think anyone prepares you for the life of a public. Like parenthood. I thought it's going to be easier, but it's not. Because we were used to deal with private investors. And it's much easier because I think private investors have access to a lot more data. They look into your books. So they understand your business model. With public investors, they have access only to a spreadsheet of numbers. So they need to figure out a business model, the trajectory from just a spreadsheet. It's way more difficult. I've come to appreciate their job. It's much more difficult. So they have to get all the cues from, how I dress, how do I say this word? It's like they watch the Fed announcements. What do they mean to say by this? And I and the Shim, we are first time in a job as a public company CEO, public company CFO. So of course it's a lot of learning for us. And like in any learning environment, initial learning curve is tough. But you progress quite a lot. So I believe that over the next few quarters, we will be in the position to build trust with the street and they will understand better our business model. And they see that we are building everything for creating durable growth. It's a marathon. It's not a sprint. I know it's a cliche, but it really does apply here. You've certainly built a tremendous amount of trust within your 9,000 strong customer base. I think I was reading that your 70% of your revenue comes from existing customers. I think this is a great use case for how to do land and expand really well. So the DNA, I think, is there a UI path to be able to build that trust with the street? Yeah, yeah, absolutely. Our 9,000 plus customers, it's our wealth. Anyway, this is our IP in a way. It's even better than in our pro. It's our customers. We have one of the best net retention rate in the industry of 144%. So that speaks volume. It does. Automation for good. I know you've read some of the stuff I've written. I've covered you guys pretty extensively over the years. And that theme sounds like a lot of motherhood and apple pie, but one of the things that I wrote is you look at the productivity decline, particularly Western countries over the last two decades. Now, I know with the pandemic, especially in 2021, productivity is going up for reasons that I think are understood, but the trend is clear.  You're not going to solve those problems by throwing labor at them. There has to be automation. So that to me is the tie to automation for good. And a lot of people might roll their eyes at it. But how do you, does that resonate with you? It totally resonates with me. Look at the US. US population is not growing at the rates that we were used to. It's going to plateau at some point. This is obvious, like it plateau in Japan. In Japan it's decreasing. US will see a decrease at some point. How do you increase the GDP? If your population is declining, productivity is declining. How do you increase GDP? Because the moment we stop increasing GDP, everything will collapse. This world, the modern world is built on the idea of continuous economical growth. The moment growth stops, the world stops. We'll go back to our caves and restart the engine. So automation is hugely important in continuous GDP growth, which is the engine of our life. Which by the way is important because the chasm between the haves and the have nots, that's how growth allows the people at the bottom to rise up to the middle and the middle to the top. So that's how you deal with that problem. You asked Tom Montag about crypto. So I have to ask you about crypto. What are your thoughts? Are you a fan? Are you not a fan? Do you have any wisdom? I have to admit, I never really understood the use cases of crypto. Technology behind crypto, blockchain's fascinating technology. But crypto in itself, I was never a fan. Tom Montag today gave me one of the best explanation of the value saying, look Daniel, from American's perspective, that we have the dollars and this is the global currency. Crypto doesn't have so much sense, but think about a country like Colombia or Venezuela, or countries that were there, people don't have so much trust in their currency. So they and where different political system can seize your assets from you. You need to be capable of putting them into something else. That is outside government's control. I believe this is a good use case, but I still don't believe the crypto is that type of asset that will survive the test of time. And it's too much, to me, the difference between gold and Bitcoin, is that it's too, you cannot replicate gold, whatever you, it's impossible. Unless you are glad you cannot create gold too, right? It's not, it's impossible. But you can create Bitcoin too. And at some point the fashion will move from Bitcoin 2 to Bitcoin 3, too. I don't think the value that you can build in one particular cryptocurrency right now will stay over time, but it's just me. So I was wrong so many times in my life. You've been busy. You haven't had time to study crypto. I agree. I agree. Totally agree. Yeah. What's been some of the feedback from the customers that are here? We saw yesterday a standing room only keynote. I'm sure it was great for you to be on stage again, actually interacting with your customers and your partners. What's been some of the feedback as we've seen really this shift from an RPA point solution to an enterprise automation platform? Well, first of all, it was really great to be on stage. I'm not a good presenter, really.  So I suddenly I felt a lot of comfort. So I was capable of being myself with the people, which is really, it's awesome. And the transition to a platform from a product to a platform was really very well received by our customers. And even in our competitive situations, when we are capable of explaining to them what is the value of having an independent automation platform that is not tied to any big silos that application providers creates, we win and we win by default somehow. So you've seen them, right? So I think even the next evolution with semantic automation, there's one that's very well with our customers. Well, Daniel, it's been fantastic having you on. We have a good cadence here. We do, we do. And I hope we can continue it. On theCUBE, we love to identify early stage companies, although as I wrote, you had a long strange path to IPO because you took a long, long time, and I think did it the right way to get product market fit. Absolutely. And that's not necessarily the way Silicon Valley works, double, double, triple, triple. And then you got product market fit, you got loyal customer base, and I think that's a key part of your success, and you can see it. So congratulations, but many more years to come. And then we'll be watching. Well, thank you so much. I'm looking forward to meeting you guys again. Thank you. That was awesome. Really great discussion. Good. Great to have you here in person and thanks for having us here in person as well. We look forward to forward five. You will be invited forever. Thank you guys. All right, forever. Did you hear that? Yeah, it's great. All right, for Daniel Danez and Dave Vellante. I'm Lisa Martin. This is theCUBE's coverage of UiPath, forward for day two. Thanks for watching.


You don't think it's nothing that you could rattle Kyrie? Maybe Kyrie just ain't heard the right trash talk. What does he have to, what do you have to say? Anti-Semite, like the whole crowd just chanting? Oh, I think that's when he starts dropping bucked. Yeah, like, really? Yeah. Really? Yeah. Yeah. If you want to scare him, be like, the Jews are coming. It's my time now.


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