We're 27 at 4.15 and I call our LDDA board meeting to order and to do a silent roll call, right? And I do wanna announce that we do have Longmont Public Media, right? We're recording us live, so that's great. And I do wanna just say that this is a fully vaccinated facility. We've all verified that we're vaccinated, which is why you don't see us wearing our masks. So there's that. Let's go into board and ex-officio member comments. Is there any comments from the board? Seeing no comments onto the approval of our agenda, have we had an opportunity to review the agenda and the comments? I'm not sure for me. Motion made by Kirsten, seconded by Joe. All in favor say aye. Aye. Opposed? All right, agenda's approved. Moving on to the approval of our minutes from September 22nd, we had a chance to review those minutes. Any comments, questions? Motion by Joe, or Jim, seconded by Joe. All in favor say aye. Aye. Opposed? All right, minutes approved. Onto public, invited to be heard. Anybody from the public who would like to address the LVDA board? You all have five minutes. Nobody from the public? All right. Okay, moving on to incentives. The first incentive we're here to discuss is the Elks Lodge. They are here for a decided grant. Okay, so I don't know if you want to set this up, or if you want me to. Can you hear me? Are you talking? Yeah, I don't think we can hear you. So, I will set it up, but if you want to, if I miss anything, I'm in the chat. So we've been working with Al from the Elks Lodge. They wanted to do some facade upgrades on the fall room, and we're looking at windows, and painting, and some other things, and Al graciously came to us and said, hey, take a look at this. And we said, well, it's almost great, but we're wondering if you could do a few things. And he was very gracious to take that back to the club and made a couple of changes, I think, to kind of keep some of the historic character that people have come to love as, let's go a bit fairly cost-effective, so if you could make a few things there. But I'll turn it over to you, Al, if you want to talk about what you guys did on the project, that'd be great. Yeah, we applied for permits, and got everything approved. We started to remove the windows on Sunday, two weeks ago, Sunday, and I got all that pulled out, got the new storefront, insulated, double-pane glass. Part of the discussion to maintain that old look was to put the buttons inside the new storefront to replicate that look from 1962, and then to arch the top of the windows, which we did creatively on the outside with the metal storefront panels that you see there. And then on the inside, it's still replicated with the old wood design, that old mahogany. Back in 62 mahogany, it was easy to get, not so much more. But yeah, it looks wonderful from the inside, you still get that same look, and from the outside, you also see it. The storefront panels and the window, the aluminum storefront and the metal siding panels all match the look of the Alice Gate mainstream, that dark bronze aluminum, so it matches in very well. But yeah, we got started on it and proceeded. It seems like it looks really good. We've gotten hundreds of very good comments, our glazers put a little sandwich board out there, and they've been getting a lot of comments. We've got great comments. We did the haunt-the-mont, we were one of the stops on haunt-the-mont. People just loved it, so we're really excited about the whole process. And with me here today is our launch president, and he's our ex-opener of our Jeepers Hall of Fame.  Yes. What did that happen? This year. And they're equal. Yeah, it's hard, I did not know. We hooked him in there. All right, nice. So, has anyone seen it? I have, it looks great. From the outside. But it does not. Yeah, it looks like it's human. Yeah, it does, it looks so refreshed, it's really good. We're really excited. I'm really happy with Arch Estate, because it really makes that building look, the state of the man. It's double in 1962, but it's coming back. It is. It looks good. Super. So they have applied for $10,000 in grant funding. The financials were approved by the finance committee. The questions, additional questions from the board. So for those of us that aren't familiar with the Elks Lodge, number 1055, can you just give us some context on? Yeah, it's a national organization. That's a charitable organization. Actually, one of the most proficient US for the amount of dollars that go towards the charity versus being donated. We've given over $5 million back to Longmont since it was established in 1907. I mean, even during COVID, we did about 60,000. This year, we're already over 65,000. And charity believe it in time. We do a lot of protections, community projects, but not. So it's charity, and it's just a private club that helps fund the charitable aspects of it. I'll see you. Yeah, that building was in 1926. They finished building it. Yeah, the original footprint, the old Lodge building was built or finished in 1925. Actually, October 1925, and it's held up well. But we're working on, the ballroom was our first go at kind of advancing to do the rest of it, to shine up the rest of the building as well. It's kind of a hidden gem. When you walk from the outside, you don't realize how cool the building is until you go inside it, you know? And so we had the opportunity to let it up previous board retreat. It's amazing. With the Haunted Monk, how many people did we get to kind of say, I didn't know this was here? Can we take a tour? Tour is great. Yeah, we did a bunch of tours Saturday night during our charity ball, which also helps support the BCP. And it was really cool. It's a big event. I still have the opportunity. Cool. We'll say the stuff. Grants for the tentative. So I made a motion to approve the grant for tentative. Right. Motion made by Wes, seconded by Joe. All in favor, say aye. Opposed? All right, motion carries. Hope you all very much. And it's greatly appreciated. Thank you. Thank you. Thanks for having me. Thanks for all you're doing. Thank you. So it's a public meeting. You're welcome to stay. However, you won't be judged, you leave, so. And we do have our meeting that starts here a little bit. So we are going to thank you all very much and keep up the good work. Downtown Loma, we was here in 1968. So it was an honor. Great to see you. Great work. Thanks. OK, so next we have the Urban Field Pizza and Market Passage Grant. Yes, we're super excited. We have over here to talk a little bit about Urban Fields Pizza and Market. So they are going into the ground level of South Wayne Station, which is very wonderful. They came to us with a package. We talked to them about retail conversion, the facade, and the sign grants. So their project is going to, it's a total just shell right now. So there's nothing filled out. They're going to be adding flooring, eddy, bathrooms, fire suppression, utility upgrades, as well as two kitchen hoods that are going to go into the build out. And so we have all of the information. We do have the bids if you want to review them. We had to get a little bit more clarification so we have them. So they weren't in the package, but we do have them. But we reviewed them all. They all look good. They are applying for a $15,000 retail conversion grant from us and a $10,000 facade and dip grant for $25,000 from us. The LADP has approved $7,500 for the match and their financials were approved by the finance committee. But if you want to take a few minutes and tell them about your concept and your build out and everything, that'd be great to your content. I'm one of the partners in the Mountain Sun Pubs and Brews back in Boulder. So we brought a long peak up here. I don't know how long that was. A while back, prior to opening, we've loved the Longmont community. This is a side spin off of the Mountain Sun with a lot of Mountain Sun folk. And I focused in on Longmont partners. So all the partners, I live in Boulder, but all the partners on this specific project are Longmont folks. And that was very important to us. We literally looked for space for 14 months. We looked at over 300 spots and eight different cities across the front range. And then I met Brian Baer. And he basically, I've had a lot of experience, I've opened a lot of restaurants and I've had a lot of experience with neighborhood building. And he just struck me. It wasn't the best financial decision I probably ever could have made in my life. But he piqued my interest because he had a vision to build a neighborhood. And I feel like at this point in my career, a vision like that is very attractive to me. So I basically put together the best team I could. It's cornered by a premier chef. He graduated from the French Culinary Institute in New York City. He did the Michelin Star thing throughout the Aline Spain. I got him to come back here and join the Mountain Sun group. And he's spearheaded under the sun's kitchen for the last seven or eight years. He's my primary partner on this one.  And he's coming in to do our cocktail program. And then we have an operations person who is also a Longmont native, or not native, she moved here a long ago, but has a family here and is in professional operations. We are looking at this as a multiple source of opportunity for us. We wanna provide needs for the community that Brian's trying to build. He has over 500 units down there. These people are gonna need milk. They're gonna need heirloom tomatoes. They're gonna need chef-prepared meals for home. They're gonna need pantry items. In addition to the stuff that we can provide to this market that we'll have for these resources with folks that live there, we're gonna partner only locally with a ton of people from Longmont and elsewhere. We're gonna have three or four varieties of local meat available, frozen or fresh. We're going to have the honey guy from down the street who's got the bees in the backyard who's able to sell us to have his product there. And that's the idea of the market. Outside of that, the restaurant's gonna corner on pizza. It's going to have New York style pizza as well as a deep dish pizza. And that's basically it. And the menu rounds out into a sort of Italian feel beyond that, which I think Longmont could eat. And we're excited. We just went to a wonderful happy hour with Kimberly and everybody else up on top of the roof over at Maine. And we're excited to work with Wibby. I have relationships with everybody at Wibby and 300 Sons and we have a lot of resources to bring. We're excited and I think it's a good opportunity. We're gonna talk about that happy hour a little bit later. So I'm glad that you mentioned it. It was so, I thought it was exhilarating. People were excited and I think good neighbors and group of people. It's the reason we're here, is that team. Yeah. So what's your timeline for the build out? We are just about to break ground. Permanent's just about to finish up and leave the break ground on Friday or Monday. We're looking to turn over the facility to me somewhere at the end of February. So if everything works out great, March 1st opening, I would imagine maybe second week of March. Oh wow. We hired a thorough construction to build a lot of restaurants around here. So they're very familiar with Longmont and all the work that needs to be done here. First of all, I apologize. I didn't make the happy hour. I had a previous commitment to the Longmont Chamber and I really miss that and I heard it was amazing. So we're excited about this. Could you maybe just highlight the value the upside this project's gonna bring in regards to job creation and sales tax revenue just comes, you know, kind of paint that picture for us? Yeah. I mean, we came out of COVID up the street doing really well. We're on the car right now to do almost 4 million this year just out of that location. I'm gonna ramp on to that kind of energy that we were able to bring into Longmont. So I projected sales right now out of the gates at 1.5. I'm hoping this facility alone can reach 4 million at 1.0. The way that we're really gonna be able to add to the labor market is we, I took under the sun, as I went under the sun, it's the last mountain sun for Long's Peak. We restructured the whole company with COVID hit for all these reasons. And one of the things I did was I took that catering arm from under the sun, which was very successful. And I took it with me primarily because we were aligned mostly with weddings and so forth. So I'm already bringing in this huge revenue stream, which like our catering team this season to work in mind was, I think, 20 big, which is as big as like a normal restaurant that you would have on Main Street. So I anticipate hiring 20 to 30 right out of the gates and catering could be an additional 20. And so I think that's significant. And in terms of sales, this guy's the limit here. We're driving, we went technology heavy. So we're gonna drive a lot of the sales right out the door, which is where things are trending right now. We're gonna be available on all third party delivery system. We also have our own delivery system, not us personally, but through our own decalters. And this, it's a 2,700 square foot space and I'm used to 5,000 square foot spaces, but I think we can really drive some significant sales out of this location. And I'm stoked for the two reasons. Number one, to be there for that immediate community, you need those resources if you wanna develop this as a neighbor for sure. And number two, I believe that with this partnership that we started to develop at this happy hour and before, I think we can become a destination area. And I think Brian's right, he kind of envisioned Rhino as from Denver as the vision to this area. And that's what I heard at the happy hour. Everyone wants to drive it in this creative new way that's gonna make for a wonderful new neighbor. And I truly believe we can take an industry and kind of move down a little bit. And there's enough for everybody. Cool. How are you sourcing your employees? I mean, it's so jolly. It's in this industry. We already have all of management pretty much hired. So, I mean, I've been in this industry in the front room for 25 years. So like that key initial beat that comes open with you, we handpicked for the last year or so. We also, the other thing we're doing is we have four owners. So they're all coming in heavy at the front. So this is not a situation where I'm gonna open this restaurant and let them see me again. I'm gonna work five managers just a week and all the owners are. So that's that. And there's an operations person with us as long run and long month that can draw talent, I believe. So I feel good about who we're gonna be able to bring in. And we already talked about it. We wanna keep it to the local long-run economy. We did that with Long's Peak. Every single person there is local. I don't think anybody drives in from outside of Longline. And that's kind of our vision here because that's what works in Longline. All right, any questions from the board, comments? All right, so a total project is 700,000 and they're asking for 25,000 grants. Do we have a motion? I can't really just throw up there. Do we, I'm looking at the balances. We don't need to move anything before we approve this. So we move to courage. All right, it's a motion moved by Joe to the other side. Seconded by Jim, all in favor say aye. Opposed? All right, a motion carries. I'm excited, you guys.  You've had a lot of experience with neighborhood buildings. We've been waiting for this opportunity to do it from the ground up on it. Well, not the market is a top request. I know you guys love the market. Actually, I had a meeting, especially after LDDA support of the market. Just to get more accurate, it's a no-parking. It's a top request. That's great. All right, thank you.  I'm gonna start with other things to do. Thank you, everybody. I'm already getting to know you more. I'm hoping for March 1st and for late March 7th, 8th, 9th. Thanks, everybody. Thanks, thank you. Have a great night. I look forward to working with you. Don't you think? Yeah. All right, next on to signage and incentive funding discussion. Yes. Yeah, our signage is down to $10,000. And we have quite a few people in the pipeline, which is great because people aren't operating in or getting huge signs. So, and we do have some money still get to be allocated in incentives. So Delray and I were just hoping that the board could appropriate, or direct us to appropriate $25,000 into the signage account. Where does it go? We had tip dollars. We took a big chunk of tip dollars for incentives and it's just kind of waiting there to be donated. So we can just ship that over. So it's already been taken out of our bottom line, but just sitting there waiting to go down there. So, if anyone is so inclined, that would help us. And then we can always add more later if we're going to allocate $25,000 to the signage. All right, motion made by Kirsten, Joe, discussion. All in favor say aye. Aye. Opposed? All right. Cool, on to new business. Development update. Easy contribution projection application. Okay, wonderful. So it's been half the hour just so you don't think we're about drinking. You know. Okay. We had, through our Advance Long Want 2.0 partnership, we are the place committee and really had talked about what does this sense of place look like. And if you've been on the board for a while, you remember we did some planning charrettes for folks on the 200 block to really talk about what that would look like. So we opened up this opportunity to folks on Main Street and Kauffman and then the South Bank Station. We had about 25 people come and we had different boards that they could fill out to talk about what they wanted to see, most of the people that showed up were new business owners, which is very interesting. The folks from DOG, that'll be opening soon. There's a distillery that's coming that will be here maybe next month for incentives. They were there. Paul and his partners were there. There were some, Wibby was there, 300 Sons was there. A realtor who is in J.T. Parker's was there. Chesan Porter's followed up with me afterward and talked with Chris afterwards. There was a good amount of people there and just really the excitement and the energy about what's growing in this area and what they can do in their vision was fantastic. Years ago, that group said, oh, we should call it the slope and kind of embrace the hill and kind of make it. And that got the most votes, like the slope district or the slope or something like that is what folks were really liking. When we asked them kind of, what kind of branding elements do they wanna see? Extending the mediums and the alleys were very important to them to kind of make sure that connectivity was there. Looking into some parking garages in the area, continuing with activities. And I do think, I have to get a traffic control plan, but I think that there could probably be events that just closed second to first that would be able to do some things. So I think there was some ideas of, hey, could we ever do that? What would that look like? Walking and biking paths, which again, I think the alleys would really help. More sidewalks, particularly around between kind of Kauffman and Maine. We've already talked about that. There's just really some connectivity issues, looking at plants, lighting. When we asked them what you kind of think of, when you think of this, they think it's just too heavy traffic and exhaust, but people really still speed through that corridor quite a bit. Some folks said like, there's some just really bad facades and some buildings that really need some upgrades there. They have speeds, looking at that. In the future, they really wanna see it as kind of a modern urban type of thing. I think that even from a place making perspective, we don't see it looking like the historic core, but it has to have elements that connect it. But it can still kind of have a little nod to its industrial founding and kind of have that new modern look. So I think that's what these stakeholders also agree that you can have a legendary experience here, that'll be memorable. Safe from speeding and all that better than gold. And we did a regular SWAT analysis, but again, they really think that the strengths are there's some fun community businesses, a good sense of community, the weaknesses that there is no kind of grocery type food for the tenants. Lacks curb appeal, lacks parking, needs more artwork. Oh, age group activities like X growing or like a destination, like fun entertainment type things that we could go a hook alone. Retail, there's a lot of that space. There's kind of nothingness between buildings. They haven't really kind of established their identity yet, but opportunities really connecting into the greenway, trying to figure out places where they have concerts, making Main Street one lane between first and ninth to help with that connectivity. A new patient, who have a meal, a style art center. And some of the reds were placing a waterway space. Maybe they mean, if all the attention goes down to the steam area, lack of parking. So those are some of the comments and then we did have a map where people wrote of things that could really be in the public realm that would help you. So it was a great start. It was a good vision. It got people, I think, very excited about the area and we will continue. We want to get this group together at least quarterly. We want to see if there's things that we can move on and really start building a case for why some of these things need to show up in a few-year budget part of this monster. Yeah, it was a great, it's one of the better conversations, so. And Jackie Everson is on the place committee. She is a small partner in South Bay Station and she put it all together and it was fantastic. She did some peckhole, so it was great. So I just wanted to share that with you. Two things for the Kauffman Street redesign that we're looking at that I know you're all aware of. The lighting. So there is question about the lighting. The street lights will be, obviously we'll put in street lights the way they normally put in street lights. The thing that's different about this project is it is a raised and detached bright light. Some bright, is it in the street, right? And then the sidewalk's on the other side of that. And so the question was, to me, is DDA gonna put lights in there to light the sidewalk? Kind of like the pedestrian lanes here. And I said, I don't think so. I mean, this isn't our project. We weren't really, it wasn't on our radar. And so I said, but are you not gonna light the sidewalk?  So they came back and said, well, I hope you see just the street lights and that's all they're gonna do. We set up a meeting for next week to talk more about it. One of my questions was, can the LPC lights have like a double, like a cobra on each side? So then they can also light the path and that type of thing. I did say, we work very hard to get out of the infrastructure maintenance business. So I don't think that we will be owning and maintaining lights on Coffin Street. I said, I would bring it up to the board if there needs to be, see if you guys would be interested in purchasing the lights and then gifting them to the city and the city hasn't maintained them and do all of those kind of things. So I just wanted to put it out there to see what you all were thinking about this as we move forward. I still make the case of are you really gonna build this on lit thing? I don't understand why you need to do that, but would we play any kind of partnership and what would that look like? So it's really the question of the lighting. I'm not more of like, how do you clean up the net? No, it's really just for the Coffin Street court or making sure that the pedestrian and the whole quarter? Between first and, well, ninth, but for us, we couldn't go past long-speak. How come the lighting's not included in the plan? That's what I said and that makes no sense. I think they're just getting into the plan, right? And I wonder if, you know, when they normally do a street, it's just street lights, right? And because your sidewalk's right next to it or your bike lane is in the street. So I don't wonder if no one really thought about how the detachment and if it would be lighted. But I raised the question and I don't think it will be lighted up because of how far away it is. I don't know what it actually is, but I could be wrong. Well, that would be a safety issue. Yeah, in total, especially without the lights. What? Yeah. And I left it up, the Parks gentleman, Timber, who does such a great job maintaining everything, I said to him, you know, I guess I was never envisioning that it would have to look like these pedestrian poles we have on Main Street. I don't even know if those would make sense, but if they wanted to just have one kind of thing to maintain, then I could understand why they would maybe want to put those on there. But I said, I don't know if there's even just an easier way to get it lit without having that type of infrastructure. We have more pedestrian activity there. I mean, it's all connected to us. Right. So therefore, it's going to be easier there, right? Right. So what was their answer? I don't know. I think we're just starting to have this conversation and that's why we have a meeting scheduled next week, but I wanted to see, I mean, I'll definitely still try to encourage for them to find ways to fund it. But would, I guess, would we be willing to take some kind of partnership in buying the fixtures to make sure it's lit if then the maintenance and everything goes to them? Same as the pedestrian lane? I'm not there yet. Yeah, I'm with you. I'm not there yet. I mean, I'm not saying don't bring it back. Yeah. But I'm not there yet. It seems ridiculous to put in a whole thing that is encouraging people to walk more, bike more, ride the bus more, and then not light it for people to walk more and bike more. I, so. I asked, I said, well, don't you like the green ones? But they don't. There's no lights on the green ones. I didn't realize that. So there is some precedent that those aren't lit, which I thought was interesting. Give me a minute. I think that if we started going down this road, then we need to talk about what we see, because they're going to have rebates. They still route off a lot of rebates and sentence to do this. I mean, there's a lot of cost savings involved. I mean, I'm still getting a lot of cost savings without brings the buildings. So, I mean, they should have some savings, too. So we all agree there's a bit of, we need lighting. Yes. Okay. So would we, what's our thoughts about entering some sort of potential partnership, giving Kimberly the green light to entertain some of these conversations? Sure. I think if you throw it up, and out there, and we get the lock in, then I'm going to jot it. I mean, I just think that that's, so instead of us presenting, they need to come and present and say, this is what we're going to do. And if they want to ask for that partnership, that's on them. I mean, I just, because I think anytime that you came in tonight, this is what we want to partner with you. All right, you just, you just show me your hand and me and that, you know, how long is that commitment? You don't know what you're doing. And what that's going to do. So I just, that's my thoughts on it. Well, and I think the original question to me was, if you want these lit, you can go ahead and light them. And so, and that's when I said, well, and I met with the guy, I met with the LPC guy and he said, well, we'll do our standard lighting. And I was not thinking about how detached they were. Cause I hadn't seen the plans yet. And I said, oh, okay. I said, yeah, you're lighting for my fun. And then after I saw the plans, it just struck me. And I, so then I called the project guy and I said, you know, I think I said, sure, for the street lights. But now that I look at this, I don't think they're going to be enough. And I said, I think it is going to be too dark. So I totally hear what you're saying, Jim. And so I think what I will say is, if the alternative, the only alternative is, we're going to leave this dark, then I can come back to you and say, this is where they are, I've been leaving it dark. And then do we want to do something? But what I will say, even in these negotiations is, even if I take it back to the board, it would be a partnership in helping you fund the light. We're not maintaining them because, that's just not what we do, right? I agree. Yeah, okay. There should be a plan. Let's find out what the plan is. Yeah, yeah, yeah, find out what works. Yeah, okay. All right, good. That's the direction I need. And we don't need a boat or anything. I just kind of wanted to throw it out there and just see where to start. And yeah, I think we definitely need a plan. And they always give me the lighting plans to approve and I go, yeah, I don't, this is, I have no idea what this means. Like circles and squares. So I'll have to get someone smarter than to either make sure it will work. So what's the direction that works? We're not saying no. Not saying no, but we need to see what we can do. We're not saying yes. I'm like a plan. Yeah. Yeah, all right. And is there something like, can really you suggest that the two cobras that don't let it go? Yeah. Something like that that can improve it. Yeah. To have them exhaust every opportunity. Yeah, perfect. So the other part with this Coffman Street project, the people on the 300 block of Coffman are very, very, very concerned about the parking that will be eliminated overall as a result of the project. So I've gotten, I'm very well aware of their concerns and how we feel. And so are the folks that are in part of the project. One of the things that we're looking at is our parking lots on Coffman Street and our shared parking. It's not shared parking, but where the Elks has three rows of parking and we have the rest.  It's very hard. You have to go through. It's just very hard to get around. And what would really help would be if the Elks, if they wanted to keep solely for the Elks, the one lane closest to them, but then entering into some kind of shared parking arrangement or the other two, and then we could really maximize the lot that would make more parking for everyone. So that's the best solution, quite honestly. I wanted to just see if the board was comfortable with me entering into conversations with them to see if they would be willing to do it. What would that look like? We could give them day permit. So if they're having a day event, we can give them enough permits if they depart there. I mean, based on their number of spaces, they probably would want some kind of lease would be my guess. I have no idea what we also could do with maintenance. So I think there's things to engage or at least get a no and then try to figure something else out if they aren't interested. So those story roads are their property, correct? Okay, correct. Yeah.  I don't know why they wouldn't work with that piece, especially if you're often maintenance-related. Yeah. And would we want to do a shared agreement? Would we essentially like to buy it so that it becomes part of the plan? So I don't know if they would even sell it, but I mean, would you, or do you want to just try to figure out some kind of agreement? I think it's going to be hard to ask about it. Right. I see. Yeah. So what do we think about directing can really to have a discussion about possibility of purchase or shared agreement? Yes. Keeping both options open. Sound good? Yeah. Okay. Okay, excellent. We'll do that. And then the last thing is the Enter Enterprise Zone Contribution Project application. I started working with that. I have a meeting with LEDP tomorrow to really write that. I'd like to write it broadly. So we are part of the Enterprise Zone. For an Enterprise Zone, you can have an actual project. So this is the building I'm doing. This is whatever. Or you can become an economic development organization, which they call you an Enterprise Zone Contribution Project. So that would mean we could use this tool to, if we got donations, people get 125% off, their taxes at the write-off. We got in-kind donations. You can get an additional 12% on your write-off. So I know that we've been talking about maybe some property acquisitions. There are also in my mind some vacant store for us that have been vacant for a while. And if we could get maybe donated space to engage that, I think there's different reasons to use this tool. So it makes sense. And then Colin is gonna show you some of our sponsorship opportunities for 2022. And that's a perfect way you can become designated as this, people can get, I think it's monetary donations. They can also get more of a tax write-off. So I think there's lots of reasons to do that. I just wanted to get a formal, I know we've talked about it before, but a formal motion to make this application. Yeah, I see zero downside to entering this partnership. This is just a tool that we want to leverage in my opinion. So, but what are your thoughts on the board, comments, questions? I think we're looking for a formal motion. Motion report with enterprise on contribution project application. Second. Seconded by Kirsten. Call on favor say aye. Aye. Opposed? All right. Proof? All right. So next we have holiday update. So I want to give you guys an update on what's going on with the holidays as they are rapidly approaching. So we are bringing back winter passport. It's been pretty successful in the past. It's been a four year now. We did a bit of a brand refresh with a brand update in this next case. Hope is on on space and they're awesome. So do a kind of a lower refresh for that. And I'm really working on putting it on the rest of the kind of sponsorship where you're supporting those. So that will kick off on the holiday 12th, which is second Friday. So I'm working on having businesses participate in kind of a holiday open house that we've done. I actually hacked in a bit last year. To kind of kick that off. And so they did say we're going to do Friday, Saturday, have some decorations and specials and stuff like that. So we'll be uploading that here shortly. And then Rick's retail, who was formerly in our space, is now also in another business owner on our space. So we'll be having a, I don't know, they're calling a vehicle on port. So like a vendor market or that where that's so lots going on to kick off that. The holidays downtown that weekend. And then that will kind of roll into small business weekend as we're calling it. We will have a tree lighting again on the 26th of November, like Friday, that's going to be in the 600 West parking lot. We're kind of rearranging the orientation of it. We'll be creative with the use of space since the store reconstruction has spoke. I think we should work out well. So we're doing that on the 6th area. We've got a local art and power group who's going to do some singing and a lot of head singing and a bunch of other quality of the local art stuff. And that's a small business Saturday. The next day, we'll have, if we have some increased ice carvings, we can kind of activate more of the blots out through the back of it and maybe do something else. Train or slay or something like that. Hopefully we'll be able to see the next couple of weeks and figure that all out. And then Art is Sunday. Amy's working with a couple of local artists to try to put together some artist pop-ups within different businesses. And kind of go Art is Sunday. It's the time we've got to also shop for supportive artists. That's that. And then after as long as we can, we'll just kind of continue to market downtown as we destination. Keep it local was kind of the theme that they had to be, you know, which is great. So she's going to spend $3 on the gates and put in a few months on it. But yeah, so we'll be, we're going to do some holiday video refresh, work on with Branded B, also on some different personas. So like shop for one downtown, shop for the infant or the queen or the grandparents or whatever. So work on some social media content with them on that. We'll also do some Google searching and marketing and advertising just to work out the destination for shopping local. We've got our kiosk posters that she'll be going soon. New winner Hasbro Band as a new logo. Posters for this one to speak in. We'll do the direct mail piece again as we do each holiday season. I think we might increase that a bit. We'll do about 10,000. We'll be doing about 15,000 of that. And businesses really like to be, remember the performance of the video last year. And so they asked if we were doing something or we'll do something against. We're exploring, we're going to be taking a little hand or a little bit of ceramics on this to create some routes to go businesses to be able to handle that. Probably, I said that. And we've also gotten, for the first time ever, we've got a title sponsor for the New York House for our country bank. And also our country bank is also the title sponsor for some of this is Southery, which is great. And that bank's being so important for this very big bags future business. I would like to have a big thank you to Emily and Colin who have been working really hard. It's chasing down people to make sure are you in or you out? What are you doing? And pricing and everything. So I just want to thank those of them for a great time. Thank you. It was a really tough one. We're hurting cats, yeah. I'm still in my life. Yeah. You need to have a question. Yeah. We're going to walk about it. Yes. Yes, by the way, talk about this. It's a question for me. I'm sure we'd like to have it really vaccinated again.  How do you maintain as far as security and everything else that says you don't come in the door unless you can prove that you're vaccinated and I'm pretty confident that people will be showing up that are not vaccinated, et cetera. And are we prepared to deal with that kind of situation? Yeah, I believe that. Like, I'm all for it. I'm going to do it, but I'm also on the other side. But we just announced in our company that since you're vaccinated, I just think going to the government guidelines when we go on a page of the lashes and they're not going to turn to you. I can go on kind of a general overview of what's going to happen. So, yeah. So, I'm looking to hopefully hosting Saturday, February 5th. And because of the mask mandate, it's currently in place. Obviously, it's still in place at that time. The letter of the mask mandate says that singers or other performers of that nature are allowed to be unmasked as long as they maintain 12-feet of distance from the audience as well as any other band members are not. So, obviously, presents some challenges.  Yeah, we've got 82 venues to handle that.  Yeah, we can't look it outdoors because it's February. So, there's maybe a few different options. The most appealing option. I mean, I don't think we're going to get many performers who are wearing masks. We could explore that if need be and see what a place is going to come into space. But the way around the mask mandate is to just like this space is to be fully vaccinated rather than fully vaccinated. So, you may fully vaccinated event. As you pointed out, that does raise some challenges. Basically, we have to verify that it's a requirement for everyone to be vaccinated. They do allow, you know, for medical exemptions, that 95% of people have to be fully vaccinated. That includes performance, volunteers, staff, staff at the venues, and obviously ticket purchasers. We talked through some different options for doing that. Everybody always has to check in and the purchaser pick up their ticket, which the ticket is a little ground hard pin.  So, we figured everyone has to present their vaccine card in front of the ID in person to get their risk band. We do it as a risk band so that you can't take it off or transfer it. And then, yeah, each volunteer will secure you the bigger venues with your response to the condition that everybody has that risk band. If you don't have a risk band, they have a ticket, they can present their vaccine card there with the risk band and the risk band franchise. How do you measure the 5% of it? Yeah, I think you just go for a risk band. There's already kind of the precedent that you have to have a ticket, right? And so it's just the check that you have to have your ticket and a risk band. And in the past, we knew we had venues that also was the public still that provided you your value item and reserved space for ticket holders. Even after 2020's walk-about, right, before we go ahead and talk about going to more of a closed-vane model anyway.  So, in 2020, we had, I think, 15 or 16. Right now, that list is the thing right now. I haven't spoken to all the venues about the fully vaccinated group. I've just spoken to a couple, and they're on complete, I would say, these heckin' ones that have to move out in one set. Yeah, 100% of them might not be just vaccinated, but they're fully vaccinated, so there's a conversation that we have. But we'd like to try to do something, and it seems like this is not an option. Can you speak to the name? We have, you know, I don't think we've asked them to do the same task. Well, I'm being more familiar with the last name. I mean, a lot of venues have gone construction, so my guess is, in order to hire the lots of people. Yeah, and I'm sure they'll probably just be able to sit in there. Is it a vaccine card, or a negative COVID test? No, unfortunately. What can you say? It's just a negative COVID test. It's like not an alternative. A lot of things are against them. Yeah. So, if the Underground Music Showcase, the Western Music Showcase, we're held in here this year, they're similar to the ones I've been working on, that's a negative vaccine card, but that currently is not an option. I could also have a conversation before we hand it over and see if it was updated this in the next five months and if it went to you or revised the 12-foot rule for the bandmates, because, you know, most of the bands are probably black, depressing, gross, and brown masks, anyway. Could talk to them about, yeah, the negative testing alternative, and see if they were able to manage that. Yeah, that's a good point. It's worth the math. Yeah, so, I want to see, I guess, see what your thoughts were on. Yeah, if you have to move back to the band, you're going to see us on that, and then you're going to explore the position of the band and what they're about to do. Realizing that it's not certain to worry. I'm all for the fact that the band, I guess, that's it from a security perspective. Yeah. That's my biggest concern, yeah. You don't want to get into a situation where there's confrontation where you put in some way of this to say, listen, you're coming to the band first or not.  I don't know if you think you might want to be a security. Yeah, yeah. If not, then, that's it. So, yeah. We talked about hiring a few security guards, pre-COVID, those two and two new bands. But yeah, that's it from the band station. Obviously, that'll cost you. Any other feedback? Can I add something? Of course. On my public media, it's also a fully vaccinated facility and we just had our first concert with that as a fully vaccinated facility on Friday. And what we did was we made everybody, made it fully known that you have to show COVID vaccination when you show up. We set up a table outside our doors just to get that group and then let everybody in. And about 50% of the people who came were really thankful that we were doing this program and that everyone was fully vaccinated. So, from a security standpoint, it was pretty safe. Yeah, we would have fun to use. Yeah, yeah. I just think about the things which are part of the bands that we participate. I know a lot of the groupies that follow the significant bands and I'm pretty confident that a lot of them are not vaccinated. So, that's when I think in terms, they want to still come and participate. And just trying to think of different situations that could occur. Absolutely. And be supportive of the fully vaccinated, but I do think it's all the conversation with what we're coming home from today. Yeah. And if we were fully vaccinated, we wouldn't be requiring masks anyone because of the fully vaccinated. If they change the rules, then that would necessarily require the word mask but it's not going to be the same actually. Which would also be doable, right? But I think it's nobody, once they come to our concert, they just have a plan that allows you flexibility and that plan, right? Yeah, that's the name of the game right now. And, you know, if the last one gets changed. Oh, my favorite bands. Yeah. I think that's a good one. Because of the roommates. All right. Thank you. So, we had never had kind of a comprehensive sponsorship packet to do outreach to, this is outside downtown. We've always just kind of done outreach. We're trying to reach out. It's kind of started with the public sponsorships and reaching out to this community. We're just thought it's coming down to that next year. It's a little bit of a pull-package. I know Leah at the Chamber does a really great job designing a nice packet. So, I'm trying to make it a little bit more user-friendly that we're documenting with. So, the first one is kind of a year-long creative district sponsorship and just recognition of the kiosk posters that are event emails that go out twice a month. So, recognition of different events, concerts, events, etc. Low recognition on our creative district portion of the website. And then you can see the partnership option over there that you can buy now to get a price rate on that. So, obviously we're going to walk about again just various levels there. Trying to increase that sponsorship cost us a lot of money on that. So, we'll do different options. We do have the TV Care Bank, it's been our title sponsor since the beginning of this type of conversation and we're on the road just not in a positive way. So, it's a title sponsorship now. So, it appears to be much more creative. And then one of the arts and culture events. So, this is what has been second Fridays. You know, that's coming out of the creative district community talks about potentially shifting into Saturdays to allow a little more flexibility for families to attend because this is the variety of cool events that I haven't seen over the late. That looks like, but I'm going to include this as an opportunity. So, title sponsorship for the entire year, well-inclusion, a lot of promo for that. We're just like a one-time project sponsor. You know, we have certain months in which we've done the music art in May. So, if there's kind of a bigger project or a bigger program or something, we're going to put together one month after that. So, that's it. We don't have a better name than that, but we have a new name. On the reason that the committee seems like Saturday would be better, too. Yeah. Anyway, be careful. I'm going to put it out of the way. I just included what she's done in the past. I'm going to base this on the past year. So, thank you for that. It's also done in restaurants. So, a few options there. Title sponsor, community sponsor. It's the last two sponsors. It should be coming back this spring. Here's the parking sponsorship piece. I'm going to put it on the parking lot. Really, fast-signs design is a really nice brush-in-room design. Did you get it from it? I got a difficult picture from my car. Yeah, but you should take a better one so we can show them what they would look like. Okay, I actually have the sign on the office. I took it down today. Oh, okay. Yeah, so, it's about the tall, 4.5 feet wide. We'll be facing both directions in this short piece. That's on the concerts. We talked about tweaking this a little bit. We did. So, this is the updated version with the beer garden sponsorship. It's been, I think, like a 1,500 in the past. We talked about ice has been an issue since breakers grew up close. So, we're talking about how we bring ice in for the vendors. It's hard for them to all source the ice in the day of event. We're talking about maybe having an easy way to do that and cover the costs in his local brand of wristbands. Everybody has them. It's good for exposure. Financials have been our title sponsor today. I signed up for a two-year agreement last year and this kind of year. So, that's how I spoke before. And I just covered all of that. Hi. Hello. Can I go? Mary, here you go. Is that your conference last night? I think it was. Yep. So, and then holidays, as I talked about, we kind of got some first-time sponsors for the Passport and Sponsor Saturday, which is awesome. So, these are the ones we received in that tree lighting that would be a title sponsorship. Yeah, and then Artists Sunday just kind of supporting the different problems we could do with the additional programming there. So, that's one of the smallest problems. And then, as a local, we have different opportunities for years of just mentioning that and seeing potential sponsors. I don't know what happens when we have those conversations about being part of your project. I think that is the one of the few. Can you comment? Yeah. So, any questions or feedback? So, my comment is this is very clean, well presented, and it's done right. And so, I'm just like, that's a lot of sponsorship. That's a lot of work that our small team does. So, I mean, well done. I mean, that is just fantastic. If anyone knows anyone, they want to give this to you. Or, you know, introduce this concept you would love to do that. And what is not on there is Miss Emily is the master of the in-kind sponsorship. She gets amazing in-kind sponsorships and it's always fantastic at that. So, I don't want that to go unrecognized on here. That is her job. So, we appreciate that. Okay, great. We just want to make sure any thoughts or comments before we send it out. Good work. I would only go through and say, can I raise this? Look at it one more time and say, can I add more comments? That's the two-year commitment. That's awesome. The two years at a time. That makes it so much easier. That's cool. Is that the final form? I haven't sent it out. Just keep it. We don't get approval on that. No, just do it. Cool. All right, good stuff. On to old business. We're going to start with the property annexation discussion. Property annexation. As you know, we had a request from 721 Main to annex into the V8 and the board asked us to kind of reach out to other properties in that area. We did send out mailings to the property owners. The property owners aren't necessarily using the grounded properties, so we sent it out to 721 Main. I think the thing that's most important to know is it has to be continuous, so we couldn't jump like guy four doors up, wanted to, but not next door. So, if you want me to continue to try to follow more with folks, I can or I don't have to. And then Paul reached out to me and Paul is here and I have information in the board packet. We have a number of 33 track streets and I can kind of pull up to show where your property is. But if you want to, since you're here, if you want to talk a little bit about why you want to be in the V8 or what you're thinking, that would be great. Well, I had the opportunity to watch LVDA over the last years and great things have happened. And it just seems to me that being part of it is important. From connectivity, from getting feedback on ideas that I might have you know, with that indifferent. So I think it's an extraordinary group and they create strides and everything's done professionally and I'll be part of it. You'll let me. How's that? You know what I'm getting? We shouldn't grab the big map out of my office. So Paul's property, if you come over Pratt Parkway immediately on the right where the warrior playground is where the old cheese quarters used to be and you remember that building. So that is the building that we're talking about. And so if you look at our handy dandy map here is Pratt Parkway and here is 1st Avenue if you just go across this is his property here.  And that's continuous. Yes. I believe so. I would have to take it to the planners but I don't see that as a theory. So what does that process look like? Can you kind of walk the work through what if we approve having a free pretzel like what goes to zoning? Do we have the council approval? Can you kind of walk us through what that looks like? Yes. So we would need to get probably a formal petition or something for those property owners to sign. Hopefully we can get approval from this board today if you're interested in moving forward with those too. I'll take it to planning. We'll have to do an ordinance we'll have to revise the ordinance to change our boundaries. So really the annexation is just about formal motions to formally change the DNA boundaries. And so it would have to go to planning and zoning commission first and they would have to make recommendations to the council to change those. Any general proposals in the board? No. I don't really see any. I mean obviously since the property owners requested it it's not, you know, there's no question of whether people really want to be involved. TIF will be generated but it's really only the 10 more years we only have 10 more years of our TIF and that TIF is really only at about 50% of those taxing bodies. So from time to time annexations when you take a huge swath of land that's taking out a lot of money to other entities there's been some opposition but I think these are fairly small. The base of tax increment that's generated will be what they are today and so there really isn't a huge opportunity to see a lot of reduction in other taxing bodies and that would be the only reason I think there would be what would matter to the adjacent property owners, both of these property owners understand no matter what these so there's no question there. But I've been blindsided before but the way I look at it right now I can't be of any reason why people would want to do that. There's a lot of potential offside in that area due to the swath of land. So what if we approve this annexation a couple weeks later that adjacent property that is interested in joining so would that create some issues to go back to zoning and make adjustments? No. I mean it's just obviously where we're from staff it's easier to kind of do them at once but no and I think other DDAs take one-offs all the time as they come and they convince someone and I honestly feel like once we get the process dialed in then it'll just kind of become somewhat formality but we have all the documentation from when Roosevelt Park was annexed in and so Brian Schumacher already pulled all that up and has all the templates in that so it's okay. I think to also answer your question about whether you should continue to contact everyone I don't think that you do that you've already done and let's see what happens and once this happens I'm sure we'll be able to contact you. Yeah. Yeah. You guys all agree? Alright so we're looking for a motion. I moved to include 33 Pratt Street into the annexation and continue to move forward with any more of the properties that express interest. Alright. Motion made by Kirsten, seconded by Jim all in favor say aye. Opposed? Alright. Motion carries. I'll let you know what I mean. First up. You're this far. Alright. Next we have wayfinding plan. So I wanted to run through this quickly. I know there were two very long wayfinding plans that were in your packet. The first one that I really want to talk about is the one that is the design intent of what they're going to look like. And we've already given some feedback so I'll kind of let you know what these are. So these are the proposed gateways for you know 66 and 10 Pratt and that kind of way. So these would be as you're coming into town. I'm not going to go way over city ones because theaters have been out and that's just kind of an idea of what it would look like for scale to see the cars. That's out there where that little rock is with the mill. Yeah.  These would be a direction also as you're coming up you kind of know what choices that you need to be making. These are the directionals. So these are, you're kind of more of a 25 to 35 mile an hour street kind of speed with little context to see those as you're moving along. One of those looking there. And then these are what they call the trailblazers. So as you're getting closer into your destination it's just that kind of, yep, track. This is one that they were thinking for downtown. It's kind of, we did ask that they could incorporate some of our branding. I think what we would look at because for this sign to make sense it's not our red logo. It's really the peach of the city logo which I don't think anyone's too keen on. It reminds me of rockers and my fans. Yeah.


Listen to me very carefully as I go back through my life my business career. I have unlocked a secret that I will give you and the secret is basically If you change one thing if I could change one thing It would be you need somebody speaking into your life from a third-party position I don't care how high IQ you are. I don't care how much business skill you have You literally cannot see your own blind spots. That's why they have mirrors in cars I was just driving up to the farm here From you know, I was a five-hour drive and I was like, man If you don't have mirrors you could be the best driver in the world, but you get blindsided The mirrors if they're properly set eliminate the blind spot So if you're building a business if you're scaling Second you start scaling past 10 million in revenue also in these blind spots pop up So you must have an outside force Now Theoretically your father and mother should be this fourth Generational wealth is the ideal situation Generational wealth real life. If you're like me, you didn't have generational wealth My mom dad made nothing essentially financially so You know, that's why I started talking about my 67 steps Mentors because the mentors are the mirrors that see your blind spot and it's interesting like I've been talking about you know You really dissect and reverse engineer Elon Musk's success richest man in the world He had his PayPal mafia in 2001 2002 when he was really beginning to build this empire He had 15 the smartest guys in the world in a room with him almost every day The two guys that went on to co-found YouTube the co-founder of a read read Hoffman went on to co-found LinkedIn billionaire Ken Howie Peter teal co-founder PayPal and that's that's only like five of them. There's like ten more so he basically was able to maneuver not out of his own intelligence alone and so You know, I have a private client program. I was I was on like four calls in the last four days and Some of my so many people that I'm coaching are sharp one guy You know, I was just within Dubai's got a 600 over 500 million valuation on his company before he's 30 But doesn't matter. There's weeks. There's blind spots So basically what I'm trying to say is it's impossible to overcome your blind spots from within You can go and meditate you can go to every seminar every conference You need somebody who looks at your stuff and goes 99% of what you're doing is good But what about this and I was just thinking the reason I decided to record as a video I get like these moments of inspiration. I was out walking on the farm and I was going Looking back and the last five years. I'm like, wait a second In hindsight, it's so obvious Very I was thinking of a blind spot in a business I had that kept me Probably Was a hundred million dollar difference in net worth. I could have gone up an extra hundred million Had I seen this one blind spot and I'm like, I'm like, I'm trying to do everything right, you know Even having mentors event will kind of mentor is a mentor really paying attention to you Or is it just somebody you have lunch with once a year like that's That's that's not a full-time mentor And the thing is I think a lot of entrepreneurs and I see this it's like, well, I'm Look how much I've built on my own. It has nothing to do with your own intelligence. It's literally Nietzsche said it the mindset impenetrable fortress Meaning you can never see all angles in your own blind spot. It's not possible. That's why even Michael Jordan LeBron James, Missy, Ronaldo They had a coach from like age eight to age 38 I think LeBron's 38 You ever think about that? It's like the best basketball player in the world the best soccer player the best football player the best baseball They have coaches from eight to 38 And then you meet the average entrepreneur is like, oh, who speaks into your life and pays attention to you and has a watchful eye Oh, nobody. How can you really like you think you're more skilled than LeBron James in your field than Missy Then Ronaldo these people I'm friends with Chris Paul You know soon be Hall of Famer in the NBA made $300 million playing basketball or more And it's like I spent I was over at his house spending the day and it's like he's got a coach in like 18 areas of his life It's like a shoe coach not really, but he's got a Dietitian nutrition is a stretching coach. He's got like four different basketball coaches You know, I'm like I'm hanging out with entrepreneurs. I'm going you don't remember the quote no man's an island And so I think Almost everybody's underperforming their net worth myself and hindsight. That's the whole reason I'm Recording this video whatever your potential net worth could have been Whether it's 1 million 5 million 10 million 5 billion 10 billion You're underperforming it if you don't have your own PayPal mafia your own the president of the United States has a cabinet I'm reading a fascinating book on adolf hitler uh in world war two versus like adolf hitler versus rosevelt stalling and um Churchill and it's such so many fascinating stories in world war two We don't realize this is all about the meeting they had in iran tehran and those people don't know There was a schedule meeting between the president of the united states as an hour You know stalling church ill to take place in tehran. There was assassination attempts There was a torpedo accidentally shot at eisenhower on the boat over It's one of the biggest mistakes in naval history The president took a boat across the united states in a big fleet And friendly fire they shot a torpedo Accidentally, you know, it's interesting. They arrested every single person on that boat But anyway, that's for another story.  This is literally not possible You need and you probably need your own paper. I'm off you. I'm not talking about one mentor This isn't a video just to get you to hire me as a mentor product I'm getting actually too many people on my project. I got a hundred k program my private client program I I almost can't handle what I have now. So this isn't even like An attempt at that. This is just saying you probably need like 15 if the president of the united states has a cabinet of 15 And I go to a smart entrepreneurs and I'm going what's your cabinet smart people you can reach out to in every area Do you have 15 people like no? I'm like, well, you don't value yourself as much As if you're your own president of the united states as if you're your own roosevelt your own church hall You should you got way as far as we know in this parallel universe Time up here is to move forward And we'll probably be able to have time machines that go into the future But we don't know how to go backwards if you can go the speed of light Or close to 99 percent of speed of light you'll you'll travel effectively into the future But we don't know how to go back yet Even quantum physicists are blunt, you know, so I'm like you better get the forward correct And since you can't go back give yourself the chance to win start assembling your 15 assemble your 15 Now what should that 15? I mean, obviously you need lawyers in there You need accountants, but there's other more advanced There's like what kind of lawyer do you have a tax attorney versus just a low level lawyer? Do you have You know a ea a cpa What's the level here? Is it a cfo type person? Probably need a cfo You know now you can't always afford to have 15 people full-time, but I hire them deploy money I like what neval ravicon says You know neval's that it's such a great thing.  No get mirrors You have three mirrors in every car right left bone But when I meet entrepreneurs and they're that were 10 million that were 50 million. I'm like you could have been worth 100 to 500 million But you were missing that elan must pay by mafia So a lot of people are out here. They're like, oh you're talking about networking No, this isn't you can use network and get no results from it I'm just listening to youtube videos But you need people paying attention to your stuff. It doesn't count. Those are teachers You can have a teacher on a youtube video on a pot. They're teaching. That's not the same as a paypal mafia cabinet Close watchful eye You need a defender too You need a person seeing stuff like ah, don't do that Or ooh because the reason I bring this up is there was a point in my life And I was like, I got this big personal brand. How do I monetize it? You know, I just focus on monetizing with my own face. I start branching out I tried like all these variations And that was, you know, my personal brand I started it. I was one of the first big personal brands to scale on social media And I was I started like 2012 and I did I was thinking and now in hindsight I could mentor myself to save myself I would have got worked half as much and made 10 times more money If I could go back and mentor myself in 2012 because now in hindsight is like a magic trick It's obvious what I should have been should have a hybrid approach use your own face To build your own brand but diversify out use your brand to get other brands Anyway, it's inconsequential what the specific advice I would give to myself because you're not me and I'm not you But what the takeaway is I was thinking about business every day. I had billionaire mentors I had all that they weren't all full-time or part-time or even closely watching me so to the extent Every area of my life. I've had somebody closely paying attention to me weekly or monthly at least It's worked insanely well We're confusing teachers and mentors nowadays A teacher is someone who speaks into your life. Occasionally you get a class. It's a youtube. It's a podcast. It's a book You know, I love books. I got a whole another shelf right there But that's not What I'm talking about a teacher is great, but a teacher doesn't impart Doesn't actually protect you and increase your net worth in the same way as a watchful eye going Been there done that that I've been on that permutation. I played that chess chess I've played that chess opening Rui Lopez chess opening that one Does not win that variation like chess players. It's funny people say you shouldn't read but uh Magnus Carlson Greatest chess player ever. Bobby Fitzgerald these people read non-stop Why because you can study chess openings So I see every inch of entrepreneur starting their own business scaling to the first 10 million I remember scaling my first 1 million of revenue I mean, I remember my first 100 grand my first mil my first 10 million of revenue my first 100 million of revenue My first 500 million of revenue. I've been more than 500 million a year and I'm like In hindsight Some dude that had already been there or some woman that already been there could have been like That chess variation appears to do well But watch out for this Now you're still gonna make some mistakes But your net worth is proportional to the amount of mistakes that you make If you look at the richest people in the world They'll say because they want to be humble and virtue signal like oh, maybe any mistakes. No, no, no That's not why the written mark Zuckerberg hasn't made financial mistakes. That's why he was the first person Under age 37 a modern history to be worth 100 billion or really in history if you use nominal dollars But nobody's ever done it because that what mistake did he make? He was offered a billion for facebook early on like 0809. He turned it down seemed to be the wrong move Was the right roof? By the way, he was mentored back then by a pretty good sharp person named steve jobs as his mentor. So I don't know if Steve job told him don't sell you got a good thing. But that was a wise move 2012 he said i'll pay a billion for this weird app called instagram Everybody said that's the most anybody's ever paid for app in hindsight was the smartest move ever because now I would say Instagram's worth half of the meta empire. So let's call it 100 to 300 billion. So he turned a one bill into a couple hundred bill Then he gets whatsapp pays 17 billion everybody thinks he's crazy turns out now Because he owns whatsapp mark zuckerberg has the largest telecommunication company in history better than bigger than verizon All team mobile all these things So in hindsight, no what why mark zuckerberg's net worth has not He's outperformed his potential net worth is because he made almost no mistakes No, I don't know his personal life. He made a big personal. I'm just talking about business. We're talking about money right now so Now all the forces people are the ones who didn't make that many mistakes or they made him when they were had a long run time They made him at like age 16 You know But not mark cuban. I remember first time I met him telling me a story at my house. I'm like just dude And took my company got yahoo to give him a bill in shares You know Turns out he got the best end of that deal. I was reading about denmark And norway negotiated against each other back on the oil on the oil fields of the ocean not the oil fields, but the deep water territories Norway outmaneuvered denmark And got the greatest deal in basically modern history. They got all the oil They they I said no, we'll take this area and that's where all the oil is and I don't they're almost the largest Oil producer. They're basically the wealthiest country in the world more than Saudi Arabia They have a one and a half trillion dollar sovereign fund bigger than the middle east bigger than Saudi They made the right choice. They didn't make the mistake. So be careful, man I know we all live in this world and I've made mistakes, but that's not what I'm gonna tell my kids and my grandkids I'm gonna be like build your paypal mafia build your advisory ship get your 15 people surrounded You make less mistakes than average and you will outperform your potential net worth not underperform I wish somebody was tell I wish I could have a time machine go shoot this video back for myself in 2012 Because I was kind of on the track already had mentors, but they were two part time Do what navall said Spend money to get them He says use money to buy happiness. I'm like use money to buy wisdom Every good decision. I've I've made some why decision myself But a lot of the what the best decisions I've made have come From the hybrid the synthesis of multiple smart people speaking into my life. They knew my situation and spoke into Higher an executive coach higher a better lawyer or a couple lords have a Different cpa double check your accounting. See if there's better or more optimized ways of doing it You know higher higher higher higher higher higher use your money man Because if you don't you just waste years would you rather have more years or more money? I'd rather have more years. What is a profit of man to have all the money in the world but be 99 years old? nothing Money has marginal utility just decreases once you hit a certain age Would you rather have them be a millionaire? at 21 Maybe that's too young.  Or poor in your 20s and wealthy in your 90s That's actually people will answer that differently But think deeply on that one that one's a little trickier than you think if you hear my passion in my voice and because I'm like, bro Don't underperform your net worth.  I just have this hundred k program Where people I just rolled it out like a year.  I don't know if it's because it's a high price people go Well, I must be getting my money, but people are getting their money's worth the first guy brought in This dude now he's been following me for a long time, but I wasn't surprisingly a billionaire by next year he's he's netting 50 million after tax Young still man got all these dudes 25 to 35. But what I've noticed is Uh, any too cheap when it comes to Bringing smart wise people into their life Find 15 of them man buy them if you I was on a call with a guy He goes, Todd, how can I get great people on my podcast? I'm like, well, you can send 10,000 cool emails Or you can just send them airs money Come on my podcast now if you're poor You don't have the option then you've got a cold email and cold call and dotted eye and talk your way in But some of you this video is for those of you sitting on I was on a call with two dudes They're sitting on 2 million cash And I got a little the best investment is I'm like, this is the best investment They're my 100k program like this is the best investment man. I'm talking about You don't think I'm gonna give you 100k worth of value. Come on. You in the online space Talking to a dude spent more money tested more things almost any human on earth me Doesn't mean I've done it. All right, you get to buy The what I've learned from my own mistakes. That's what you're buying They only paid half the program they pay 50 grand for some reason I was like, you know, why are the other 50 I did one call them I'm like, I just gave you 10 million of value and they were like, oh, we're wearing the rest of more So anyway, it's funny. I have three levels. So my my level that's like the 100k program Then I have like a 250k program where I do the mentor program Plus my team will take over your personal brand to blow you up Like running a lot of your stuff and then I have a million dollar partner program where I come in for equity And just use my full power of my brand. I call my 12 disciples funny So I rolled this out as a test in 2016 the guy you all know paid me 2 million bucks I blew him up. He went from never making one 2 million a year to I think within a year Well within six months he 12 x or 6x sorry went to 12 million then he went to 40 million 38 million or something But crazier I did it again. I I don't have time always to do the 12 disciples in certain years I did it with a real estate guy. He just sent me a video started me two years ago Pay me a million bucks. He said I'll give you I got a warehouse. I'll pay you 500,000 in a warehouse in New Mexico I was like, okay And then he's out to give you 500,000 cash to a million bucks And I used my brand to blow him up with my partner program my 12 disciples He just sent me a testimony of a video unsolicited. He's got 600 million He went from 20 million in real estate holdings to 600 million because I made him into a brand using my brand So those are three I have three levels I'll put a little shameless plug if you want to talk to me And see if it's a good fit to be and I turn people down so it's not I'm not begging you to join I'm I'm gonna hit a point for sure. I started it last May I was like, oh, and I didn't advertise it much and it's now just growing by word of mouth I just have two people in 24 hours The reason I do the 100k program by the way, it's not really worth it because I'd said eight month program so I make 12 grand a month so it's it's nonsense, but I learned from these people too. That's the cool thing about the paper mafia. It's like Elon learned from them, but they sure is how learned from him so For some of you who are coaches, you should build a high level program if you actually have by the way, don't be Charging if you don't have a lot of experience. I got a lot of experience. I got for what you're trying to do online I got more, you know, they say 10,000 hours. I'm at the 30,000 hour range So buy the wisdom of my mistakes, man You don't just buy my wisdom. You're buying what I learned the hard way to remind mistakes So anyway, I'll put a link if you're interested in my private client program my personal brand level So the 100k level the 200k level or the million dollar partner program That's the invest a million we build Whatever it is This is not for beginners So you may it's fine that beginners watch this but this is now for those of you Most of my people are doing 10 to 100 million In either revenue or if they're software companies enterprise value the average person probably Making eight five to 10 mil profit a year. So if that's you Click the link below if it's not don't click the link below Please don't fill up my forms because my sales guys screen them And it's not we're not I'm not going to try to put you in my 100k program If in any good fit because it's also boring for me. No, I don't mind by the way I'm not cocky. I don't look down on beginners But I teach beginners. I got a whole bunch of programs on tileover.com that are for beginners prerecorded They're good too. You don't need The 100k program. You don't need a 200k, you know personal brand and advisorship You don't need the million dollar 12 disciple program But for those of you who you want to know the best use of your money and by the way In my program, I'll also show you other people you can hire That I know or just I'll show you how to find them. You need your Peppa mafia You need your roosevelt president united states cabinet of 15 You need your advisorship. You need your family office Make war with a multitude of counselors those of you some people going to watch this video I was going to go in one of your all ties just trying to have an ally now Enough of that nonsense People are trying to say Online I remember in 2012 online back in 2012 people still thought every college degree was worth the money boy I remember being like most college degrees ain't worth the money. You should have seen the backlash I got I had to live through almost 10 years of people saying it's a scam And that online learning is faggot. Uh now harvard put is online I won that battle. I don't win them all. That's one I won That's one I won college has its uses college like a shovel It's like a screwdriver. Sometimes you need screwdriver. Sometimes you need a hammer people are applying college to 100% of kids Nonsense for those of you who are beginners You can go buy my courses. You can watch for youtube. I got a podcast go to tyloops.com those of you This is for those of you Who don't want to underperform your net worth because you already got real net worth you've got liquid cash in the bank Click to the link below fill out the form. Please be honest on the thing Don't exaggerate or under exaggerate or no work just Say what it is The worst case will say hey, we'll put you on the waiting list. Good luck out there Remember what I say Buy experience buy wisdom of others It will if you remember one thing I say in the video remember that buy it Don't beg for it. Buy it people begging. I'm like people go to mcdonald's You should beg for a mcdonald's hamburger. You should go to mcdonald's way like hey, this mcdonald's food is garbage Can you give it to me for free? People when it comes to advice they want to free you buying junk food. You have no problem.  Let me buy diabetes, but it's like You may want to buy advice mentorship wisdom. No, no, I'm gonna be real skeptical on that You know what you get the world in which we live Where down is up and up is down Be different be opposite. You'll thank me one day


Part of my job entails tracking and cataloging the various types of demon persona that roam this earth. My name is Fremont Earhart, and I come from a long line of demon catalogers. And before you ask, no, there is absolutely no relation to the human Aeronaut, Amelia Earhart. I am absolutely overworked, underpaid, and have received absolutely zero benefits, health, dental, or otherwise, upon starting this job. My cousins, the esteemed Montclair family, would also like to argue that my job is decidedly less sexy and weightless cool than their position as the crown's premier demon hunters. I, of course, would like to argue otherwise. Sometimes I have cool days, alright? The other day, for example, I had been tracking this thing from across the Pacific Northwest, watching as it went from town to town wreaking havoc. Think the climax fight scene in the Transformer movies. Fire, debris, everywhere, skyscrapers destroyed, bodies in the street. I tracked it to a small town outside Patterson, New Jersey, and was listening to the shriek of the police scanners as the engorged demon tore apart the streets in search of more human meat. I brought my trusty MacBook Pro and was busy sitting in a nearby coffee shop hard at work. I'd been having kind of a tough day. The entire morning had been spent with Tums, lots of Advil, and with an upset tummy. Now demons obviously aren't from this plane of existence. Philosophers, historians, and scientists all have differing theories about where these particular beings of energy originate from, theologists, too. But since they're so completely off base, I've decided to not include them in this roundup. Alternate dimensions, karmic energy recycled, fallen beasts from overlapping universes. I've heard all the ideas. The truth is, no one really knows. What we have done, however, is identify them. But anyways, I'm getting ahead of myself. This day, I think it was a Tuesday, was a particularly cool one. I'd track that demon to a defunct paper mill outside the main strip. A group of humans had taken refuge there, hoping that the fixed steel walls would provide some kind of protection. They were a simpering bunch, whining and wailing, and calling out ritualistic words that I've heard used in prayers to their sky god. Absolutely no one thought to draw a perimeter or attempt to barricade the steel doors. The demon saw this as an opportunity for a tasty snack and displayed the aggressive predator skills that I've observed before. The hooked dew claws tipped with poison, the hardened armor plates around the vulnerable underbelly, and the displayed blood red fan around its eyeless face. Not unlike the fan-throated dragon lizard here on earth. But as it went in for the kill, I noticed it hesitate. I was absolutely dumbfounded. It's a hard month. This killing machine doesn't hesitate. So what was going on? Claws out, teeth out. This thing was prepared to shred these humans into spaghetti-os. However, now it was frozen in place, crouched over the weeping, jibbering humans who had backed themselves into a corner of the mill. The humans had backed themselves into the tight space underneath these giant metal stairs that accessed all three levels of the old decaying paper mill. The stairs themselves were falling apart, clearly a safety hazard and major workplace violation. Large swaths of the stairs were coated red with rust, with corroded metal piling up an inch thick. Hmm, rust, iron, maybe that had something to do with it. I was crouched nearby to the scene of the crime, furiously taking notes. I'd been distracted that morning thanks to my upset tummy, and it accidentally left my hotspot at home. So I wasn't able to use my MacBook Pro all the way out here. Unfortunately, I'd found my old black book, Blood Ink Pen, and a voice recorder in the backseat of my black Prius, so I was using those instead. I could see the hard month straining, the poison dripping from its claws as it labored furiously to reach the whining bags of meat. It clearly wanted to reach the humans, but there was something stopping it from reaching its end goal of creating lots of little piles of human meat. But what was it? Ah, yes.  Clocking her at 15, maybe 16 years old, clutching a large cross to her chest. Silver, possibly iron, chanting the same prayers as the other humans. Other humans are still crying, yes. However, this human girl, I paused. This human girl hasn't broke eye contact with the beast, I said into my recorder. Interesting, very interesting. Seems that the hard month is having a reaction to the prayers, or to her, I recorded. She's one to keep an eye on, we'll circle back later. Observation recorded, and the phenomena catalogued. It was time to clean up this mess and call in the cousins. I pulled out the suitcase BLU 82 and tuned in to the frequencies to match the human's heartbeats. After a messy case almost 2000 years ago, involving the Romans and a large cult following, basically a small group of renegade humans had made exposure of the Lilith demon. We were on the cusp of almost almost subduing, which resulted in wide scale exposure. The crown had then tasked us with creating a weapon that could target only certain individuals, resulting in immediate results with only minimal damage. Thus, the BLU 82 was born, set it to certain frequencies such as location, heartbeats, a crowd number, hell, even a mugshot, and the resulting blast would only affect them. In this case, after putting in the correct calculations, I set it off to make short work of these human meat suits. But not before letting that particular human girl go. I'm not a fan of humans. In fact, I find them vile and impulsive and downright fleshy, but I do admire the ones that show the tenacity to survive. Then, I called in my cousins. They came riding in on their literal white horses and made short work of the demon itself, sent back to the dimension in which it came from. All that was left for me was the case paperwork, which I finished back in my Brooklyn loft with hot cocoa and my heated blanket. All in all, a pretty cool day. My job involves the tracking and classification of the five major types of demons. The largest of the five. It is strong, beastly, angry, and nearly impossible to put down. Its earthly body looks not unlike a large bloated lizard, usually dark green, black, or a dark blue black. The Hargmonth has ten massive hooked claws on each of its four legs. The hooked claws are tipped with the deadliest poison on earth, which has the ability to paralyze in seconds. Once its victim is completely paralyzed, the Hargmonth will drag its helpless victim back into whatever cave or abandoned mine that serves as its layer, unless it's been encouraged into a killing frenzy in which it'll just tear the town apart. The Hargmonth has a large blood-red fan that folds over its eyeless face. It is usually folded over, unless the Hargmonth is displaying aggressive behavior, in which it will undulate like a flower in the wind. Lilith. One of the smallest of the five. The Lilith is particularly tricky as it has the ability to change shape. One of its preferred forms is the human female. The form is usually small, unassuming, but with a hypnotic spell that easily draws in droves of humans. There, it will nearly always use the ability to incite mass riots, genocides, purges, and other nefarious deeds. Liliths have been spotted at major points in the human's history. Jesus's crucifixion, the Trojan War, the Salem Witch Trials, the stabbing of Caesar. World War II, the list goes on. When not presenting in its preferred human form, the Lilith is a small, gelatinous, blob-like creature with two dark eyes and waving tentacles down the two sides of its form. Iron is fatal to the Lilith, and in fact, the increasingly widespread use of iron is partly the reason why humans will occasionally survive it, and therefore has given rise to many of the myths and fairy tales of witches and fairies. Undesutus. This monstrous demon dwells primarily in large bodies of water. Although it's been a hundred years or so, the last time an undesutus was spotted was deep down in the Mariana Trench. In fact, the last time this monstrous, enormous lizard shark was spotted, it inspired stories and legends that eventually helped influence Godzilla. It highly resembles the modern shark, but bigger, scarier, with more rows of teeth and is far, far more intelligent, because it only resurfaces every 100 to 200 years. Not much is known about this particular demon, but fellow catalogers like myself think it emits a certain sound like a whale's call. But instead of something soft, serene, this particular sound will cause humans to throw themselves overboard or take the entire ship with them. It doesn't even eat humans, it eats plankton. We suspect it just enjoys the kill. Montyrum. This demon is found primarily in the mountainous terrain, Appalachian, Rocky, the Sierra Nevada. These demons are unusually unique, as they don't seem to enjoy the thrill of the hunt for humans. They instead focus their diet on local fauna, wild goats, deer, etc. The grizzly bear, especially, is one of their favorite snacks. Over the years, we've become pretty lenient with these demons, and it's only when they accidentally cross paths with a human backpacker when they're put back on our radar. Montyrum are typically between 15 feet tall, close to 700 pounds, with either pure white or dark black fur, and standing on two legs. The occasional human sighting, and those that manage to get away, have fueled the yeti and bigfoot legend. Does the bigfoot exist? Well, if it did, the Montyrum probably ate it. Increasingly throughout the past few years, the Montyrum have started coming down from their mountain layers and snatching people at the edge of cities. Just over the last five years, we've recorded several instances of this happening in Denver, Colorado. As of last week, the Crown has moved this to our priority case. But ah, yes, I've saved you the best for last. We call it The Umbra. The Dark. Even now, 500 years later, I still find myself terrified of this one. I've only encountered it once, and I still can't remember much from that day. In fact, there's not even much to learn about this demon from the books. Fellow catalogers recall encounters with this entity, and the following PTSD proves to be too much with high counts of memory loss, mental hospitalization, even suicide. Here's what I know. One, it takes the form of a tall, dark, faceless man. Two, it likes to hide in dark spaces, such as in closets or under beds. And three, if it catches you, it likes to make a bargain. Give me something you love. My colleague survived an encounter with the Umbra. It was the same day I encountered it. We'd been battling a Harg month in an abandoned mall in southern Kentucky. It was big, ugly, and resisted all efforts to subdue it and send it back to its home dimension. We called in reinforcements, more cousins, and had retreated to the loading dock to wait while the Harg month tore up an old Navy and clairs. This is where it gets fuzzy for me. I remember rushing in and scrambling to barricade the gate behind us. The Harg month had been following us, so we took extra care to chain the two parts of the gate together. A small gap was left because in our haste, we couldn't get the chain tight enough around the broken lock. I can still remember how cold the metal felt under my fingers. Odd, considering it was the height of summer in southern Kentucky. There are three things that happen next. One, we heard rustling behind us. I could feel my coworker turn to look. Two, I felt him suddenly freeze. Now listen, this man doesn't freeze. A hardened vet and a beast of a man, he'd been in the game for longer than I'd been alive. And that's saying something. I'm north of almost 500 years old. But on that day, I felt him freeze like a mouse, trapped under a hawk's gaze. Three, like a child, I felt myself being picked up and shoved through the small gap we left in the fence. The fence tore large gouges in my face, neck, and chest, but it was nothing in comparison to the agony I heard in my colleague's screams. Then I blacked out. I woke up a month later in the ICU in a rural Kentucky in hospital. I had no identification on me, and in the chaos the Harg month left behind that day, there'd been no one left to check on me. After I woke up, tore out the peripherally inserted central catheter and made my way home. I learned what had become of the fate of my colleague. He was gone, of course. He was a strong man, and he wasn't willing to let someone he loved be taken by the Umbra. For as much as we still don't know about the Umbra, we do know what happens when one of us is taken. The Umbra is unique, and that it's the only demon that will take you back to the dimension it comes from. And nothing good happens there. Only to your flesh, your heart, and your soul. His daughter knows. Once a year on the anniversary of her father's death, the Umbra visits her and shows her exactly what has happened to her father. And on that day, the Umbra gives her a choice. You are someone he loves. Give me you. So far, as far as I'm aware, she has said no. I'm not sure which one I'm more afraid of. The Umbra itself, or someone I thought I loved, letting the Umbra take me. But that's enough monster stories for now. In the meantime, I've got loads of case files to finish, a full dishwasher that needs emptying, and piles of laundry left over from my last excursion. My little two-bedroom, two-bathroom flat needs a sturdy cleaning, and my little black kitten, spooky, needs a bath. He occasionally spits fire, so I'll see how well this goes. Till next time, my fellow demon hunters.


The first thing that the occupation that when they entered the country they dismantled the Iraqi army and the security forces and this has led to the encouragement and encouraged the terrorists and terrorism to enter into the country from the neighboring countries and because the borders were not secured and that of course created a vacuum in the country and of course increased the conflict and the sectarian division and the terrorism and the militias that had been created which are affiliated to the party leaders so we ruled actually by militias now so all these factors have contributed to the deterioration of the socioeconomic situation of the Iraqi citizen at large from governance perspective I think the Iraqi governance environment is really very fragile and if we talk about the most vulnerable group among the Iraqi society we can talk about the youth the women and children but because of my experience and my and as as an Iraqi woman I can talk about the suffering of the Iraqi women and how the EU system introduced occupation and of course they brought a lot of political leaders so I think that Iraqi women have lost and all the gains that they have made over decades you know fighting for their rights due to the mentality of the increased the the the the the politician who are you know they they came from a you know religious background and they wanted to impose impose the Sharia and not you know the interpretation of the wrong interpretation of Sharia and one of the dropback is the introduction of the family law you know the family law governs the the women's right in terms of inheritance in terms of custody children custody and we had in Iraq the most advanced family law in the region the the the family law introduced is very divisive and very backwarded and I think I think this is one of the dropbacks for for Iraqi Iraqi women literacy rate literacy rate has increased among Iraqi women because because of the economic situation families would favor boys to go to school over over girls disparity in the in the income between men and women the unemployment rate has risen three four times before before the occupation the faces of of Iraqi women and you see the fear despair fear for their family for the future of their family the increase in the number of the displaced people and the majority are women and and children and there is no no media no nobody is shedding any lights on the life of those those displaced people and those miserable camps all over Iraq when I talk to Iraqi women they cannot look in the in the in the eyes their eyes just just you know moves because because of the mental disturbance and the you know the sufferings and the the fear from the future and I I always wonder why the Americans spent billions of dollars to destroy a country and not really keeping the system taking out the dictator out of the system and then try to help Iraqis to rebuild I mean with that money we could have built hundreds of thousands of schools and and primary healthcare centers hospitals and created you know a good infrastructure for for Iraq because there is no service service delivery is is is zero in Iran so I I really I always I always think with myself you know why why that wasn't the the plan of a superpower country like America but the displaced people I mean I mean the the the the rate of rape and sexual assault that I hear from women is really makes me make me really miserable well of course the the occupation is accountable for for all the miserable situation that women and children and elderly and youth every citizen in Iraq of course except the politician so they are accountable for their miseries and their deteriorated situation at all levels