Millions of hectares of agricultural land are being transferred to agricultural investors in various locations of Ethiopia, including the Amhara Regional State. However, only a small part of this amount of land is developed. This documentary presents the experience of unexport-oriented agricultural investment involving small-holders farms. The Gogawit Farm is located in Mejawrada, near Marawi town. It uses irrigation and modern farming. The business model Gogawit is using is so-called outcrovers farming scheme model. Many of the farmers involved within this scheme transformed from annual crop production to exportable perennial fruit crop production. How does the farm operates? The Gogawit Farm is a nuclear farm in Mejawrada. The farmers work in the field of agriculture and agriculture. The farmers work in the fields of agriculture and agriculture. The outgrower's cream business model supports the local communities in many ways. How do the local smallholder farmers benefit from this scheme? The farmers were very busy with their income. The farmers and farmers were well taken care of. They were highly concentrated. They were engaged quite well in electricity for the people. The local farmers were well taken care of. This is the first time I've done it at a local farm. I've never done it at home. Now I'm the only one who doesn't know anything about this. If I had a son, I would have never done it at home. I am the only person that has a son. The soulless son is not my son. He has a daughter, I don't care. I am the only son that is not dressed like this. You have to take care of your family and their children. This is the only way you can look after them. As we can see, the Kogaavij farm has created job opportunities for the local population, especially women, developed the capacity of local farmers, promoted climate smart agriculture and created market links with the international market. The local farmers and their families are now enjoying economic benefits. In order to scale up this best practice, there are still areas of improvement. What are these? In order to scale up this best practice, there are still areas of improvement for the local farmers and their families. In order to scale up this best practice, there are still areas of improvement for the local farmers and their families. The Federal Ministry of Agriculture promotes best practices, such as those that have emerged from the Koga Veg experience to create benefits both for investors and local farmers and populations. To this end, over the past three years, GIZ, in cooperation with the Ministry of Agriculture, has implemented the Responsible Governance of Investment in Land, RGI project to strengthen the capacity of key stakeholders, including government staff, investors, civil society and community representatives. We will hear from the Ministry of State on how the Ministry of Agriculture promotes export-oriented agriculture and how the existing challenges can be overcome to achieve responsible agricultural investments. The Ministry of Agriculture promotes best practices, such as those that have emerged from the Koga Veg experience, such as those that have emerged from the Koga Veg experience, such as those that have emerged from the Koga Veg experience.


I'm Mark Armstrong. I am with the square out of Dallas. And I'm also one of the hosts here with tech soup, although out of Dallas, but tonight I'm coming from Houston, so I'm not going to be on camera. Rebecca is with the trellis social enterprise, supporting charitable organizations, hospital foundations, nonprofits, and other organizations to buy new online approaches to raising funds for their causes they care about. Don't want to take up too much of her time. So I'm going to go ahead and hand it over to Rebecca. It is so good to be here and I'm really excited to chat with you all today.  And if you don't, I need you to throw it in the chat and let me know because my goal here is that you all walk away with tons of new ideas. So for your cardboard boat races, if you're doing galleys or if you're doing golf tournaments, you all have really clear next steps on how to make your event more successful. Okay, a little bit nervous about that promise I just made, but actually pulled me accountable. You guys have all just given up one hour of your evening or your day, depending on where you are right now. And so my goal is to make this so valuable for you. And I'm really excited because we've got some really effective tactics to help your event marketing. And whether you're new to marketing or if you've been doing this for years, my goal here is that after this session, you walk away with some really clear next steps on how you can reach more. But before we get started, I wanted to share a cool story with you about the impact that good marketing can have. During the pandemic, Shannon was really close to having to shut down her entire organization. They latched the funds they needed to support their programs and were about to have to let go of most of their employees. But Shannon didn't want to give up and instead she started to plan an online event with a goal of $40,000. It was going to be just enough to keep them open. You might know what that feels like. The pandemic has been so hard for so many organizations. And for Shannon in particular, as an organization that supports moms and a lot of single parents, Shannon knew that she could even let them down. Through a strategic focus on social media, email marketing and utilizing her event partners to reach a wider network, Shannon was able to raise over $220,000 in less than 24 hours. A huge piece of her success came from leveraging her event partners, which is a strategy we're going to talk about today. Now, I know not everyone in here is coming from the same starting point. Some of you might not have large networks or have email lists or budgets like Shannon that you can rely on. But the tactics that I'm going to talk about today are going to work for every one of you. So here's what I want to do. Let's briefly review an event marketing schedule, dive into types of social media content that catches attention and then get to what to do if you don't have a big email list or you don't have a big social media following. And then get to what to do if you have set all of this stuff up and how you can keep iterating or re-iterating on the lessons you're learning to keep raising more and building up that plan for years to come. Just a heads up, we are going to go pretty quick through the first two and then we're going to really dive into the last two sections, which are about partnering partners and data tracking. And Kevin, we definitely will talk about email marketing as well. Throughout this session, I'll also share some real life examples and ideas from organizations that have succeeded. And again, my goal here is that you guys all walk away with some clear next steps on how to market your next fundraiser and how to track it all effectively. In addition to that, we have put together a guide on event marketing that goes so much further into depth than what I'm able to talk about in this chat or in this conversation right here. If you all want to grab a copy of the guide, I would highly recommend doing so. I'm just going to throw a link into the chat right now, but you can also use the link on the screen or the QR code. But I would think about this talk like step one. And then the guide is going to be your step two. So we cover the same topics, but the guide included some more how to steps to build out posts or examples to follow and advice to give you from your industry event partners that we work with. There's also some worksheets and checklists to help make sure that you aren't missing anything else as well. But before we get into all of that, maybe first a quick intro about who we are. We're from Trellis and we help charities and nonprofits with their fundraising from events, auctions and raffles, working exclusively in the nonprofit space. And with that, we help charities with every all of their events from GLALIS to golf tournaments and hey, we can even do some car board boat races, I'm sure. But we have supported hundreds of charities on Trellis and from that, we have learned a ton from their successes and failures. I've personally been involved in helping about 300 charities execute their events. So I'm going to share with you some of my favorite ideas and tips and tricks to make sure your fundraising events are a success too. I'm Rebecca and I am joining you up from Canada, but excited to be here and share more about what we're doing and what we're learning in the fundraising space. We also have a chat open. So as you've been throwing in some details already, keep throwing in questions that you have as I'm chatting. We're going to leave some time for Q&A at the end and we would love to get into them. I'm joining you from the unceded territory of the Sea Oaks people and we wanted to just take a quick moment here to recognize the line that we all get to live and work on. Like I said earlier, we're going to move really quickly through the first two sections and then really dive into the last two. But again, because we are going quick, if you have any questions at all, make sure to throw them in the chat. But the first thing we wanted to do was go back to Square One and talk about the entire event marketing schedule before we dive into the specifics on how to execute what each of these events or each of these elements. Now to get us started, I put together a rough timeline, but just know that these timeframes may look different for your organization and that is totally okay. First, you're going to start planning for your next event the day that your last event ends. You'll want to start announcing your next event during the current event and then start sharing it with attendees through email too. Next step, you're going to launch your ticket sales and when you do, I would highly recommend emailing past attendees to invite them, use your email newsletter to let your donors know and also start posting about it on social media. You'll also want to message all of your event partners and ask them to share it with your networks as well, but we're going to get into that a little bit further just a second here. Next, in the few weeks or months leading up to the event, you're going to want to increase the frequency of all of your marketing tactics, including social media and email. And in the last couple of weeks before the event, start personal reach-outs to encourage your donors to attend. That could be a phone call or a personal email as well. Personally, we love the idea of a phone call. It could be a really simple two-minute call from a leader in your organization, just letting people know what you have planned for the event and giving them that direct invitation to attend. Not only does that go a long way for your donors, but that personal connection can help you build those really valuable relationships for your organization. Then in the final week before the event, make sure to keep reminding your event partners to reshare posts about your event or to create their own announcements about their involvement with your fundraiser. We've seen some really creative ideas when it comes to fundraising events and one of my colleagues actually heard this idea and it has quickly become one of our favorites. I would actually take a screenshot of it now so you have it and you can save it for your next fundraiser too. But the whole idea is finding new ways to incentivize your donors to buy tickets sooner. This could include using discounts or entries or special gifts and one of the organizations we supported, they involved their sponsors. They asked their sponsors to donate 100 bottles of wine and those first 700 people that bought tickets got a complimentary bottle of wine that they could enjoy during the event, either virtually or in person. OK, I don't know about you guys, but if there was a bottle of wine on the line, I am definitely going to buy my ticket sooner. And as you think about your donors and the people that are participating in your fundraiser, maybe it's wine or maybe something else. They're not challenging to think about how can you incentivize to buy people to buy things earlier by finding different ways to engage them based on their preferences. OK, so that covers like a high level event strategy and timelines. But again, let's take a second here and if you have any questions at all, please throw them in the chat. I'm just going to read them right now, but we will definitely do a quick live live Q&A at the very end here. So again, we can answer any of those questions. And while you're doing that, let's move into our next topic, which is all around social media. OK, so I would love to hear from all of you as well about this. Is social media a struggle for your organization or is it something you feel like you're succeeding at? Throw it in the chat because I would love to know very I see yes. And sorry, I ask that question poorly. Yes, as I said, we're struggling or yes, as in we're succeeding. It would be great to know. And I would love to know the rest of you as well. Happy says it is a struggle. Kevin, I.G. and Facebook is fine for us. Email is hard because we don't have a dedicated person. Totally get that. Yes, we're struggling. Oh, Barry's struggling. Awesome. Good to know, Barry. Not very good in social media. A little of both.  Totally. And as I'm talking to more and more people and as I'm presenting actually to a lot of different groups right now, this is really common. Some people say, hey, we're actually doing OK at some of these platforms like Facebook and Instagram. So that's really great to hear, Kevin, that's working for you. And some people are like, we're just struggling across the board. It's all hard. Other people say, hey, we're actually doing OK, but we've plateaued. We're not getting any better, but we think we can just know, first of all, that you're not alone. And I mean, just in the chat alone, we can see that a lot of you guys are in the same place. But hopefully these ideas are going to get you started and thinking about what you can do as well. From the organizations that we're working with, what we find is that the organizations that focus on social media, they tend to get pretty great engagement and they often engage donors outside of their typical demographic. Of those organizations that I'm thinking of, they all tend to use five key elements or formula with five different elements that are working really well for them. The first one is a catchy and clear call to action. They all have an easy to read and remember link, an engaging image, attention grabbing captions, and they use tagging and hashtagging to help spread the word. So we thought, why don't we take a look at a post, a social media post from an organization that's doing really well? And I in particular love this one from a hospital we support called Jordan Bay Hospital Foundation. First, they have a really clear call to action to register for the event, which is great. It gives an easy and really direct next step for people to take. Their call to action is simply help raise more for Jordan Bay Hospital Foundation by registering for free at this link. It's direct and donors to know exactly what they're being asked to do. When you're thinking about captions, I would encourage you to be direct and active in your tone so that your donors are really clear on what you're actually asking them to do and what action they need to take. Next, do they have a link? Now, on Instagram, you can put the link in the bio at the very top of your page or an easy link that people can copy and paste in the description works too. Other social media platforms make it really easy to click the link directly in your posts. And in this post in particular, they've just included a link in their description. But again, it's nice and short. So it's really easy for people to copy and paste. Third, they have an engaging photo. If Lane got this fundraiser is going to be so much fun. Lane, the auctioneer has a captivating smile. They've got their bright pink jacket on, which again just really draws the eyes for people. They've also added in a great caption. It starts with the words record breaking, which helps get more attention. Using words that bring a sense of urgency help get other people excited about your event and also get your donors engaged as they're scrolling through on social media. You want to use words that are going to get people to actually pause when they're scrolling rather than they can keep scrolling through. Another tactic to increase the breach of your post is to tag the individuals involved and encourage them to reassure the post. Again, if you want to go one step further, using hashtags is a great way to increase engagement and make your posts more relevant and spiritual. I will let you know now you probably aren't going to see an immediate return from using things like hashtags or tags, but in the long run, the payoff will definitely be there. OK, so maybe you're looking at this and you're like, Rebecca, this all sounds really great. And yeah, I can follow the five steps and the kind of the formula that you're outlying, but I don't have somebody dedicated to social media or a graphic designer in my back pocket that can make graphics that look like the one we were just looking at. If that is you, that is totally OK. In the guide that I mentioned up at the beginning and I threw a link to in the chat already, we actually recommend our favorite free tools to create Instagram worthy images. So you can check those out again, they're all free. So hopefully there's one that works for you and can help you build some graphics that are really engaging and can have really stopped your donors and their tracks as they're scrolling to get them engaging with you guys. In our guide, we actually also outlined the template to create your own social media posts. So if you haven't grabbed the guide yet, make sure to do that. I'm just going to throw it into the chat here again one more time. So it's at the front. OK. And before we move on, I would love to see if anybody has any other questions. Feel free to throw them in the chat and Bill, I see that you just threw one in there and let's definitely jump into that at the end when we go into a great question. And I would love to answer that then. OK, so now you may be thinking I've never done this event before. So I don't have an old email list to go back to or I don't have a big social media following or a big email list to rely on. And I don't actually have that budget to do online ads. And even if I did, I probably would know where to start or what to use that for. So what about me? If that is you think your saving grace is going to be what we're talking about next and that's utilizing your event partners and network to help your marketing efforts reach a wider audience. You may be wondering what we mean by marketing event partners and truly our event partners are every single person involved in the execution and planning of your event. And before you start thinking to yourself, I don't think I have any of those. I figured let's make a list here of all the different event partners that you do actually have. So first, let's start with our sponsors. Maybe you have a live auction or maybe you've got a silent auction and it has 10 items in it. Now you've got 10 people right there that you can reach out to all of them your auction item sponsors. Maybe you've got a restaurant that's providing food and they're your restaurant sponsor or an in kind sponsors that are providing other elements like decor or technology for your event. And then you're also going to have some monetary sponsors too. Next, you buy your organization supporters. This could be your volunteers, your staff, your board members and your key donors. Who is it in this group for you and how can you engage all of them? Or you might have community influencers and thought leaders in your community or your industry. How can you engage them and ask them to share what you're doing? Remember, these are all people that already love your organization and would be happy to share your events. So you just need to ask them. Next, you've got your talents. Maybe you've got speakers or posts or auction years or bands or performers that are all participating in the event. These individuals tend to also have a following already. So you can leverage that as much as possible. And then our last category is going to be our event partners. And we like to talk to them as our fundraising professionals, the AV team, the venue, the event planners, fundraising consultants and production companies. Keep in mind, fundraising professionals, especially those local to you, will be especially willing to share your events. So now that we know who your event partners are, you're going to want to make it really easy and set them up for success in order to engage them throughout your fundraising. So here are three really simple ways to get you started. One, tag your partners in social media and encourage them to reshare your posts. Two, make it easy for them to share. Create a Google Drive with social posts that they can use. And finally, add it to a partner contract. When you have it in writing that loaner or that your web partners have to engage with you in certain ways, it is way easier to hold them accountable the whole way through. And it just sets that relationship on the right foot when it's right from day one for you as well. Another tactic that I think you might want to steal in the screenshot is making inviting people a game. And we actually mean that with your organization supporters, give each one of them a custom affiliate marketing and set a goal on how many invites you want them to send out. Give them an email template and set expectations then each week, give an update on how many people and how many emails were sent from each person. And you can see who the current winner is for inviting the most people. When the event ends, then you can give the winner a prize for how many people they were brought to your fundraiser. And that could be all of the people that are considered your event partners or maybe you just focus on the people in your board. Whoever it is, make it really engaging and make it super fun the entire way through to encourage them to keep participating in this way. With your event partners and then your own reach out as well, email communication is also really key. Consistent emails pushing to your fundraiser, reminding people to buy tickets and giving them updates and getting people excited will help you and drive more engagement. Plan a strategy around this entire element and use email campaign drips and regular emails to keep engaging your existing email lists and donors as well. In the guide, we actually talk about each sponsor type and some really great ways to engage all of your partners based on their sponsor type too. Unfortunately, right now, we just don't have the time to really dive into each one. So again, I highly encourage you to download that guide and then you can see and read through all the different options than ideas we have. We also dive a lot more into email marketing in there too. So you can get some more ideas around that element specifically. We are going to pause here and move on to our next section, which is all about data collection. But again, if you have any questions at all, please throw them in the chat now around event partners or anything else I mentioned. And we will definitely do our Q&A at the end. And we have some questions already. And I'd love to answer more at that time too. So as exciting as it can be to get the word out there and really focus on that piece, it is also so important to track and learn which of your marketing efforts are working. So for your next fundraiser, you can drill down on what's working for your organization. Again, like everything else, there are so many different ways you can approach this. But we're giving you the most effective and easiest ways to get it started. And a simple and easy way to get started is to set up a custom question and check out so that when guests buy a ticket, you can ask them how they heard about your event. You'll have the most success if you make this question required and give your donors a drop down list with all the different options of how they could have potentially heard about you and what you're doing. So first, when you're setting up your ticketing page, you're going to add in a custom question to each ticket option that says something along the lines of where did you hear about this fundraiser? Then you'll add include some drop down options like a friend or family member, social media, an event partner, social media, an email newsletter or whatever other tactics you have. If you want to get more specific, you can add in an additional question asking for the name of the friend or company that referred them as well. But then when your donors go to support your event, they'll see this question when they're paying for their tickets. And if you've made them required, you'll get all of the information in one easy place. Now, don't be afraid to make changes as you go. So if right at the beginning, everybody is coming from social media, use that early information to steer how you're going to keep promoting your event. You don't have to wait till the very end to actually learn from all the data that is being collected. And once you started to collect this information, use the data to make better marketing decisions for your next event by focusing more time and energy and potential money on what's actually working for your organization. Another great tactic I wanted to just briefly touch on was affiliate marketing links. With your fundraising page URL, you can create a different link for each social media platform, website, event partners, board members or anywhere else or anybody else. So you think of will be interested in sharing your fundraising page. What that would look like is an actual link. So let's say our fundraising page is fellas.org slash cardboard Boat Race 2022. You can add a new link, which is that exact link slash Facebook or slash email signature, whatever the different channel is that people are coming from. And then you'll be able to see in a report exactly how many dollars came through each of those channels and which channels drove the most money for you. Using this information can help you figure out which platforms are getting you the most engagement. And again, you can focus your time and energy on what's easy and how you can get more and more people to engage with you. If you're like, wow, this seems like a lot. It's all new to me. No worries at all. We will go through some next steps in just a second here so you can make sure that you get some help with all of these pieces. So now that we've got more people engaging with our fundraiser, we want to make sure that you continue to grow your email list. And this really ties back to that question that you had at the very beginning there, Kevin, of what about me? What do I do if I don't have a big email list to go back to? And as unfortunate and not helpful in this exact moment as this feedback with this help is for you, I'd encourage you to start growing your email list now so that when it comes to your next fundraiser, you've got a list that you can start going out to and go back to people with. This is going to just make it significantly easier to promote your event when you your next event, when you do have that donor base to reach out to. And again, there are two easy ways to do this. One, you could add a note in your ticket, letting people know that they will be added to your email list. Or two, you could add another custom question asking people if they will wish to be added to your email list. If you're worried about double opt-ins where you're based, no need to all you have to do is after the event, you can follow up with all of your newly collected email addresses and ask people to confirm if they want to be added to your list. This will achieve that double opt-in and hope you grow your email list so that you're ready to market your next fundraising event too. OK, let's review what we've done so far. So here are the four things we talked about, but there is one more piece that we haven't actually mentioned yet that I really want to get into because I think it might actually be the most important. But we started by talking about event marketing schedules. Then we went into click-worthy social media posts. We talked about event partners and then auto also data collection. But like I just said, there is one last piece I haven't mentioned and I think it's really important. You might not take it as seriously, but I think in fact it might be the most important element to your fundraising. And with that, it's that you need a software that can support your event marketing and also why? It single-handedly has the ability to change your success. The wrong software won't have custom checkout fields, which might only sound like one element to you. But if you don't ask your donors for the right information, you won't get the right insights and you won't be able to grow your charity. And if you don't have the options to customize your social media posts, then you will be able to create engaging posts that will get your audience engaged and excited and drive more traffic to your event, which again, ultimately is going to help you raise more money. I'm just dying with my cough right now. Before today, how many of you knew what affiliate marketing links were? And if you did, how many of you were actually using them? As I'm talking to more remote organizations right now, I'm finding out that actually a lot of them may know what affiliate marketing links are, but not that many of them are actually using them and you should be. You should also be looking for software that can give you those resources so you don't have to try and find another tool to do this one piece. And if your software currently doesn't offer affiliate marketing links, then I'd recommend switching and finding one that actually does. And then event analytic tools, you need to learn more about what worked well after the event. And if you can't see any analytics or results or see page views after the event, then that is something you need to start looking into. Those insights again are critical if you want to improve your marketing strategy and raise more for your organization. For your organization. OK, I know that was a lot of information. So thank you so much for listening. I'm Rebecca and all of my contact details are on the screen here, but I would love to chat with you. Those four pieces that I mentioned in particular, custom check out fields, customizing social media, affiliate marketing links and event analytic tools. We actually do those pieces at trial list and I've worked really closely with our product team to make sure that they have different tools than resources in our platform that are going to help you raise more money because good marketing comes back to helping you raise more and ultimately hit in your goals. And at the end of the day, that's what it's all about. So I would love to chat with you and learn more about what you guys are doing and how we can support your fundraising. If that makes sense for you, then you can see the link that's just right here on the screen. I'll also throw it in the chat if you want to connect with our team and talk more. But for right now, why don't we open up the floor to some questions? And as I'm answering some of these questions, if you want more, again, throw them in the chat. I'd love to answer more and help. Yeah, I hope you guys as I know we talked about a lot of story. I usually do usually tag team this and we have two people here one to do questions and one to do this, but I'm going to do it all simultaneously. So Kevin, I know earlier you asked around email marketing.  And then yeah, email. Sorry if you don't have social media person. Sorry guys, bear with me. What social media is working best for organizations? Honestly, Bill, this is a pretty hard question to answer. So sorry that I'm not going to have a very great answer for you, but I'm going to try my best. Real, really every organization finds different social media platforms tend to work best for them. Again, total pop out of an answer I know. But if we were to break it down, why don't we talk about the four different platforms most people are using and we can talk about some frozen content of each one? First one is Facebook. I would have to say, if I was to say that one social platform works the best for organizations across the board, I would probably say Facebook. Reason being is that just everybody is on Facebook and it's really easy to find a niche of exact people in the location and around the same causes that your organization supports. So Facebook's also a really great platform to post pictures and videos and all sorts of different content as well as just text right through a caption. So you have lots of flexibility around what you're going to post on there. Also, really great if you're sending people links or you want people to go to a different link, you just, they click the link, they get some right there. So if I had to choose, let's say Facebook's probably the one that's going to be the most catch all and help you not regard the best. Next platform that I wanted to mention was Instagram. Instagram's great if you've got some really engaging and visually appealing content that you can keep posting. They don't make links very easy, having it in your bio or in your description, it's great, but it's not the easiest. So just something to bear in mind. And Instagram's really great if you've got a lot of video content. They actually help push more video content on their platform as well. So again, something else to just bear in mind. Next one I wanted to mention was Twitter. Twitter is really good for like quick captions, keeping people up to date so more real time is a whole basis of the platform. Again, super easy to share links and do all of that stuff. And then the last one that I would mention would be LinkedIn. LinkedIn's really good if you've got a lot of professionals in your donor base, but that is a donor base that you want to go after. A lot more professionals will be on LinkedIn and they can check it less frequently than other social platforms. So posts will last longer, right? Three days is like average lifespan of the social media posts on LinkedIn versus Twitter. I think they say it's like an hour, right? So just totally different in terms of what people are going there for and what kind of information they're looking for. But those are what I would say are your top four. If I had to choose, I'd say most people find Facebook works the best for them. Again, just because you've got the widest audience can really narrow it down into the organizations or the types of individuals that you want to engage with. Barry, I see your note here. I doubled your three tips. Okay, perfect. I've got six tips in your notebook. Amazing. Hopefully the rest of you guys did too, but that would be amazing. And if you didn't, again, let me know because we have 25 minutes. We can still change that. Kevin, how does your software work? Is it attached to our website? Yeah, so we are a kind of platform so it would be similar to if you buy some of these things like for you, Kevin in Canada, maybe Canada Helps or Eventbrite or different platforms like that. So it is a web-based platform. People go to the website and then they can participate in your fundraiser. We're all living on platforms. So we do tickets, donations, silent and live auctions, raffles, 50-50s. What am I missing? You can also sell items on our platform as well. And then we also offer live streaming. So if you're doing a hybrid or virtual event, people can live stream through Trellis too. And because everything's all in one place, it's super easy for your donors to participate and all elements for your fundraiser simultaneously. You can shoot me an email and you can see my emails on the screen there or we are doing some demos. So if you wanna sign up for a demo and check out what Trellis looks like, then you can definitely do that. But beyond being like the all-in-one fundraising platform, the other benefit that a lot of organizations used us for is some of those marketing pieces we talked about. So the custom affiliate links, the custom questions we have, you can customize our social media posts and then we can also do event analytics. So again, leading up to the event, you've got all your fundraising pieces there, but we can also support with the marketing pieces as well that we talked about. Is it attached to our website? Yes, you would be able to redirect it from your website. That's what most people do. So they'll just have a banner on their website that says to click here to participate in our event, whatever that looks like. People click it, it just redirects them to your Trellis page. Again, though, if you have any other questions, feel free to throw a link in the chat and you can sign up for a demo with us there. And Bill, I see that you currently are using Facebook and Twitter also. Yeah, I would definitely look into Instagram and LinkedIn. See if you think that those platforms would work for you for sure. Again, like how it probably felt when you started with Facebook and Twitter. So it was a little bit slow to start and that's totally okay. Again, think about which platforms make the most sense for you guys based on where you're trying to attract people, what they're doing. If LinkedIn, if you've got a lot of professionals in your network, start there and that's a great place. Where NBC is Trellis located. So we are based in Kelowna, BC. If you know where that is, we're about four hours to drive from Vancouver, more eastern than that. But we like to say we're one country. There is hundreds of wineries around there, around here, lots of courses and it's events. The season, I see that you're hopping off here and yeah, definitely check out the platform and we would love to see if there's any ways we can support you. And the struggle to keep making posts in all of these platforms, Barry, that is so relatable. I feel the exact same thing. Definitely something that we've struggled here with at Trellis too, with. And what our social, we've got an individual that does social amongst a lot of other things around here. And one of the things that she started doing is just doing scheduling for an entire month. So think about what that could look like for you guys. Maybe it's a month that you're planning out for, maybe it's just a couple of weeks, but we find that batching all of that work into one single time works really well. Of course, there's more real-time things that you can use. There's more real-time things that you might want to post about. And of course, that breaks the schedule sometimes, but that's totally okay. Kevin, I see that you just jumped here saying food suite or buffer. Again, yeah, great platforms. And if it's food, I think it's actually based in Vancouver, BC. But great platforms to check out if you want to use all your scheduling in one place. And also you can pre-schedule for months out in advance or whatever you need to do too. What else? What are the questions you guys have right now around social media or email marketing or anything else we've talked about today? I don't see pricing for your software. I can definitely share that with you right now. We have a couple different pricing options. So we do have what we call our always through plan. In short, it's not on the website. We are just in the process of updating our pricing on there. We do have an always through plan and you can jump on Trellis for free. There's no upfront costs at all. We do a 3.5% Trellis transaction fee on all transactions processed. So on a donation made, any tickets hold, if you're doing silent auction, all of that stuff, we just take 3.5%. And then we do also have some paid plans.  It's $2.99 a month. Works out to be $35.88 for the year.  Or alternatively, we have an enterprise plan, which is if you're doing a lot more fundraising, makes sense for organizations. We do also support in Canada, here at least right now, states we are coming to aim for this. We do also do raffles in 50-50s as an electronic raffle provider. And so pricing is slightly different for that, but you're looking at six or 8% depending on the contract you sign. Again, shoot me an email though and I can just definitely send over pricing details. Or Kevin, if you wanna throw your email in the chat here, then I can follow up with you afterwards around all of that. Bill just gonna answer your second question here first, but what is in 50-50? So that would be a raffle or like a gambling game where people can buy a ticket, 50% of the ticket goes into a pot for the organization. And then whoever wins the raffle or the draw gets 50% of the pot. So if you win 10,000 bucks in ticket sales, 5,000 goes to the organization, 5,000 goes to the winner. We find it's a really great way to raise more for an organization because one, the prize is money, so you can be engaged with really wide audience with that. People will always be down to win some extra money. People also love the game side of it too. And it is a really great way to engage people online only.  Every single, and Kevin, I'm glad you put this in as I'm saying it, every single province and state has very different rules around how raffles and 50-50s work, not even states, sometimes at a county level, we can't support or you've got county rules that are slightly different. We have to just do our research to make sure which places we can actually support. You might already know. Barry just mentioned Florida doesn't allow that. Does your organization prevent us from using it in Florida? So yeah, if Florida doesn't allow online raffles, then we can't support you for a raffle or 50-50, a raffle being like instead of raffling off 50% of the pot, being an actual price, like a prize that you did, then if that is the case, then we can't support that piece of it. But if you're doing tickets or donations or silent auctions or live auctions, funded needs, all of that, we can definitely still support everything else, just raffles, we wouldn't be able to do. Yeah, I'm not sure about what rules are in Texas. Actually at this point, we are based in Canada, so we've just started with getting our raffle license to set up in each province in Canada here first, just because it's a slightly easier being that we're based in the country too. And so our plan is that next year we would potentially start moving into the states. But again, because every single province or every single state and sometimes counties is different, there is a lot of learning we need to do before we get there. So I don't know on Texas at this point in time. The other question that you asked, actually Bill a little bit ago, is online fundraising still working or are people going back to live events? That is a really good question. What we're seeing most people do is they'll go hybrid. And so they will have an in-person component because people really missed it. They missed being in the same room as others and talking to others in the social element of it. But they have also found or organizations have also found that there is a lot of benefit to the online fundraising or virtual fundraising space as well. And organizations are typically opting to do both and do a hybrid event. So people can attend in person or virtually they can still tune in. A couple of reasons why people look down that their geographical reach is significantly larger since COVID happened. They're engaging more people across the entire country now, which again, something that they maybe didn't have access to before. It's relatively easy and relatively cheap to actually do virtual elements to your fundraiser. So again, super easy in that regard too and you can potentially raise more money. As you're thinking about your fundraising, I would encourage you to think about hybrid. Or if you don't want to go hybrid, then what I would do is encourage you to think about doing online fundraising components. So regardless of that people are attending in person on the day of or not, they can all make donations. They can all participate in your silent auction so all of those are online and open to everybody. Yeah, hopefully that helps. And Barry, I see your message here. I see Bill and Kevin. Wow, you were just a rockstar. You're just throwing in the details around charitable raffles in Texas. Thanks for doing that. What else? Any other questions that you guys have at this point that I can help with? Or if you're like, you've said a lot of things and this is all helpful, but I'd love to connect further. Again, feel free to throw your details in the chat and I can follow up with you afterwards as well. If that helps, I would love to do that too. But I will give you guys a second or two to type here. And if not, maybe Mark, I'll pass back to you. Okay, thank you, Rebecca. A lot of great information there. I really appreciate your time this evening coming to us from Canada. And thank you to everyone who jumped on.


Thank you very much Carl. I'm a huge fan of what you're doing and it's it's very very important. So let me try to put this effort in context with an analogy that I have been thinking about since I began my activism in the government technology space. And it was the idea that when we look at the computer industry we see that the most powerful innovations are the development of platforms. And by platform I mean a set of technologies that have in some ways relatively minimal characteristics. What they do is to enable others to build on top of them. And so when you look for example at the personal computer that first revolution that sparked the democratization of computing the personal computers were much simpler than the mainframes of the day. But it was because the platform was more open that we saw the wave of innovation that made computing a fact of everyday life. The second enormous revolution which Carl already alluded to which actually began earlier took a little longer to develop was this development of the internet. And again simplicity won. It was the simple platform that didn't specify very much that focused on openness and interoperability and lowered the barriers to innovation that created this networked economy that we now know today. World Wide Web was not part of Vint's original vision when they wrote TCP IP HTTP didn't exist. But when Tim Berners-Lee came along and dropped up the World Wide Web he didn't need to ask permission. He didn't need to go to any standards body. All you need to do is find one other person willing to put up an instance of of a compatible server and client and they're off to the races. And we're seeing a similar revolution today in smartphones. I like to remind people that Apple wrote perhaps 15 applications for the iPhone. And sure they were remarkable. It was a fabulous phone. But all of a sudden we have 200,000 applications on the iPhone which Apple did not have to write because they designed the phone for really for the first time as a fairly open platform. And the analogies there in computing to what I think should be the goals of government. What should be the goals of our legal system are very, very potent. We can learn a lot from the history of computer platforms and we can start to think how does it apply to the law and to the role of government. And what we see first off is that I think the best platforms are fundamentally simple. And I think one of the places that we have lost our way as a nation. One of the places that we have lost our way as a society is we are writing ever more complex, ever more definitive specifications that are not tested against reality. And we do not measure the outcomes. Now if you build a simple platform, you're not actually specifying very much. I think Vint can talk to this in terms of what they thought about with the internet. What did they specify? And what did they expect? And the simple rules by which the internet was built. And I was struck recently by the thought that the Glass-Steagall financial reform was I think something like 35 pages long. The current financial reform bill is something like 1500 pages long. And then that analogy is I think something that we really need to study. And one of the implications for me of the law.gov effort is by making the law more accessible, we can start to study it. We can start to understand when is it serving us? Because in the end we don't want laws. We want the outcomes of those laws. Laws are effectively programs, again using my analogy from computers. Laws are actually, they're really not even programs, they're specifications for programs. And those programs are designed to have an outcome or designed to work for our society. And we do not have a science yet of understanding whether the code that we write is producing the desired outcomes. And what I want to see as a result of law.gov is a profound effort to understand whether our laws are serving us. I want to understand how we can apply the engineering practices from software, which of course are also being invented. I won't say that software works perfectly. In fact, there's a famous quote I remember seeing on Usenet said, if architects build buildings the way programmers write software, a single woodpecker could come along and destroy all of civilization. But that's even more true, I think, of our legal system. But we will see that in transparency of our laws, in access to our laws, we have the beginning of a hope, of starting to measure, starting to look in and understand what works. We have a massive challenge in that we are starting with a system that is overly complex, overly difficult. And we need to somehow get back to an idea of simplicity, of specifying less and accomplishing more. There's a concept in computer called refactoring, trying to understand how all the different pieces of a program work together, how it could be designed differently to accomplish its goal without tripping all over itself. And I think we need to start to do that with our legal system. As you know, not only do we often write laws that don't achieve the desired outcomes, we often write laws that conflict. We write laws that specify things that are impossible. We write laws that are ignored. And we need actually to start to build systems in which the outcomes of laws are measured, in which there are feedback loops. And I think all of that is, I think, a future outcome of thinking of law as a kind of programming for our society. And I'd love to see us explore that analogy. I'd love to see us take this analogy of law as the source code of our democracy and understand how we could better use the tools that we have developed for writing the laws by which our computers operate and actually watching those programs execute, understand when they work, creating feedback loops so that we can fix them when they're broken, and effectively debugging the system. A friend of mine wants to find debugging as the art of understanding what you really told your program to do instead of what you thought you told it to do. And I think in a similar way we need to debug our legal system. We need to understand what did we really tell it to do versus what we thought we told it to do. And I think making that law available, making that law more accessible to everyone is the beginning of that process. And once we have that opportunity, we can start to say, how can we write laws that will better unleash the creative potential of our citizens? How will we write laws that better enable the outcomes that we want? How will we write laws that don't get in our way but instead support what we want to accomplish as a society? And I think that begins very much with Carl's vision of the transparency of the law, the availability of the law, the universal study of the law, and I think that will lead us down the path to the simplification of the law and the improvement of the law.  Sorry. I'm taking notes.


Good morning. Welcome to Monday Morning Prayer here at the Radiant City Center in downtown Kalamazoo. Thank you for those who braved our short spring and summer and now our back in winter time here in Kalamazoo. And for those who are joining us online, we welcome you here as one family and one heart. As we come together and we worship the Lord, we agree with who God is. We sing of His faithfulness, His worthiness, His glory, and it stirs our hearts so that as we worship we can also agree with what God says He wants to do. We're going to be praying through scripture this morning, this hour that we have together, that we are coming together before the Lord. And so as we're singing songs, we are pulling, not just our own thoughts and feelings, we're pulling scripture into our worship. We're singing the worthiness of who He is and we're going to be praying out of scripture as well. And so I encourage if you have your Bible, if you're in a place, if you're online with us and you're in a place you can have your Bible open to, to be singing phrases, to be singing the words of God because all we are doing is saying who God is through scripture and agreeing with what He says He wants to do. So as the singers sing and as the musicians play, I encourage you to sing what they are singing, to sing your own song but to repeat their phrases as well as we come together in one voice, the Lord moves. So I just want to open this time together with reading through Psalm 84 and I want us to meditate on the house of the Lord. It's where we're at right now, not just this building, not just these four walls in this geographical location, but as a body, as a church. We are as bride, we are as church. And I want us to meditate on the beauty of the house of God that we are here right now. So Psalm 84 says, how lovely is your dwelling place, O Lord of hosts. My soul longs, yes, faints for the courts of the Lord. My heart and flesh sing for joy to the will of God. Even the sparrow finds a home and the swallow a nest for herself where she may lay her young her altars. O Lord of hosts, my king and my God, blessed are those who dwell in your house, ever singing your praise. Blessed are those whose strength is in you and whose heart are the highways to Zion. And they go through the valley of Baca, they make it a place of springs. The early rain also covers it with pools and they go from strength to strength. Each one appears before God and Zion. O Lord God of hosts, hear my prayer. Give ear, O God of Jacob.  For a day in your courts is better than a thousand elsewhere. I would rather be a doorkeeper in the house of my God than dwell in the tents of wickedness. For the Lord God is a son. The Lord bestows favor and honor. No good thing does he withhold from those who walk uprightly. O Lord of hosts, blessed is the one who trusts in you. This is the word of the Lord. Father, we thank you that you are here in this place. This morning we are not in vain gathered in a room, but we are here to dwell and to rest in your house. We are here to see your face, to sing your praises, to give you the honor and the glory and the worship that you are due. You alone are worthy. You alone are worthy of our praise, of our song, of our prayers. God, as we begin for this next hour, as we begin to sing, let the worthiness of Jesus, the worthiness of your son Jesus, begin to take root in our heart and begin to stir up a flame right now. That it would change everything. It would change what we sing about, what we pray about, what we think about. That we will give no rest until we find a dwelling place for you. Where we can make an altar before you and sing of the worthiness of who you are. So we enter into this time of worship and prayer together with one voice and one accord. Lovely is your dwelling place, God. More beautiful than anything this world can offer. More beautiful than anything this world can offer. No idol compares. No precious medal or reward. No false loves. I'd rather be a day in your house, than a thousand elsewhere. We look upon you in your holy and beautiful habitation. Lord for house, completely set apart is your name. Worthy is your name. We are the one thing that we seek. The one thing we seek. We declare this in our soul. Face of distraction, confusion, in the face of idols and culture, our attention. Worthy of our gaze, worthy of our time, of our money, of our heart. Everything else is lost. Right now as the musicians continue to play, there is a grace in this moment. A grace in this moment. The Lord is inviting you. He's drawing after you. You lay it down. Will you lay it down at his feet? He is saying something specific to you. Will you lay it down at the feet of the worthy one? Take a moment. He's inviting you right now. Not annoyed with you. He's not disappointed. There's a smile on his face. There are tears in his eyes. As he's saying this over you, his arms are open, ready to receive. You can trust him. He is worthy. His heart is for you. He showed his love for us on the cross. He showed his love for you. Not selfish. In humility, his life down. You too him right now. Trust me. I'm not like your other gods. I'm not like your other idols. Who demands but does not give. Who demands and abuses. We respond to what you have freely done. We respond to the love of the worthy one. He already gave everything. He laid everything down, humbled himself. Being obedient to the point of the cross. Our laying down does not earn anything. Our laying down doesn't prove anything. It's a response to you. It's a response to the love that you have shown us. When we were alienated and separated from you, when our pathway led only to death, you came in love because you were the only one worthy. You were the only one who could take our sin on your shoulders and bear it before your father and make a way for us to enter into your holy, beautiful dwelling place to have communion with you. So as we continue in our worship, we offer our song of praise as an overflow, not to stir your heart, not to try to convince you to do something, but to offer our song as your body, your church, your bride, the one that you died for as an offering of your holiness and of your worthiness in the name of Jesus. Worthy of it all. Give everything to you. Our response to you. We cannot sing these words from our soul and not let it change us from the inside. It would be a terrible thing to sing this and nothing change and nothing happen.  The old has gone and the new has come. The old man is dead and the new man is alive. The least that we could do is to give you everything in response. You are worthy. You are worthy. And we cannot sing this and say this and expect nothing to change. In this same vein, in this same mind, we're going to be turning our attention to Colossians 1. I want you to keep the cross as the center of your gaze as we are praying through Colossians 1. As we think and meditate on the worthiness and the holiness of Jesus that he laid everything down for us, becoming obedient to the point of death on the cross so that we could be broken from the chains of sin and death. So that we could be freed to lay down our lives before him. Not freedom to do whatever we want, but freedom to be able to live in Christ. We were once hopeless and bound in our sin, unable to give our lives to him, unable to live in righteousness. But our chains have been broken and we are now slaves to righteousness. We have been freed to give everything we have to his feet because he is worthy and he is holy. So the least we could do is offer up our time, our attention, the gifts that he has created inside of us, the resources that he has given us to steward, our love and our song we give to you. So Colossians 1 starting in verse 9 it says, And so from the day that we heard we have not ceased to pray for you, asking that you may be filled with the knowledge of his will in all spiritual wisdom, the wisdom from God and understanding. So as to walk in a manner worthy of the Lord, fully pleasing to him, bearing fruit in every good work and increasing in the knowledge of God, that we'd be strengthened with all power according to his glorious might for all endurance and impatience with joy, giving thanks to the Father who has qualified you to share the inheritance of the saints in light and delivered us from the domain of darkness and transferred us to the kingdom of his beloved Son in whom we have redemption and the forgiveness of sins. Father, we ask at the beginning of this prayer meeting for our hearts to be stirred for your will, for a revelation of the worthiness and the holiness of who you are, that we would be filled with the knowledge of your will and understanding of what it meant for you to lay down everything on the cross for us. And as you begin to fill our hearts with an understanding of the holiness and worthiness of who you are, we ask that it would help us walk in a manner worthy of the Lord, that we would walk fully pleasing and that the fruit that we bear would be good fruit, good work, and that it would help us increase in the knowledge of who you are, that you would in turn strengthen us with all power according to your glorious might, the same glorious power that you use to raise your son from the dead, which you use that strength to raise us from the dead, raise us from our despair and brokenness. Us who were once bound in sin and shame, you have taken your glorious might and qualified us to share in the light of the inheritance of who you are and delivered us from the domain of darkness, transferred us into the kingdom of your son. You have given us redemption and you have given us forgiveness all from that glorious might. So as we begin to pray through this, we thank you for the revelation, even that small revelation we received this morning. And so we ask right now, through that revelation, would you begin to reveal things that need to come to the surface, things that we need to lay down, give us the grace to walk in a manner worthy of the Lord in Jesus' name. We want to be the church. Hearts knit with yours. Good fruit to be our declaration, like yours. This is the cry of our hearts.  It was your plan.  But you sent your son as the first born, as the first fruits, as the example, the radiant glory, the exact imprint of your nature and your son's words to this world was follow me. Follow me. Do what I do. Walk like I walk. Talk with words of love and compassion, but truth and authority. Go out to the ends of the earth. Make disciples after me. Follow me even to the point of death, even to the point of the grave. But if you follow me, my Father in heaven will raise you up like he raised me. That same glorious power and glorious might that effectual calling, that down payment, the seal of promise with the Holy Spirit, he will call us forth as a new creation. So God, we ask right now is you are drawing out of us things that we need to lay down.  We might have held back either out of shame, either out of fear, either out of pride, or either out of selfishness. We ask that in your kindness, as you begin to expose those things, that you would give us grace and strength, grace and strength to lay it down with joy and thanks. We would lay it down to the Father's because we know that you alone are worthy. You alone are worthy and we don't need to hold on to these things. You have qualified us to share in a greater inheritance.  So we ask for strength, strength in our inner man. We ask for grace, grace to say yes to your calling in the name of Jesus. Patience with endurance, patience, joy and thanksgiving. We say yes. We lay down our fear, our shame, our pride and our selfishness and we exchange them for something beautiful, exchange them for life and life everlasting. I want to close with reading a little more of Colossians when we've been praying for what is this inheritance? What are we saying yes to? And as we follow after the Son, we meditate on this worthiness and holiness. In verse 15 it says, he is the image of the invisible God, the firstborn of all creation, for by him all things were created in heaven and on earth, visible and invisible, whether thrones or dominions or rulers or authorities, all things were created through him and for him. And he is before all things and in him all things hold together. He is the head of the body, the church. He is the beginning. He is the firstborn from the dead that in everything he might be preeminent. For in him all the fullness of God was pleased to dwell and through him to reconcile to himself all things, whether on earth or in heaven, making peace by the blood of his cross. And you, us who once were alienated and hostile in mind, doing evil deeds, he is now reconciled in his body of flesh by his death in order to present us holy and blameless and above reproach before him. If indeed we continue in the faith stable and steadfast, not shifting from the hope of the gospel that we have heard and has been proclaimed in all creation under heaven. Father, we say yes to your son. We lay down our lives before your son, the worthy one, the image of the firstborn. We lay our lives down. We look to the cross. We follow after your son. And we lay our lives down at the cross, at the feet of Jesus.  We want to be a church holy and blameless without compromise, without spot, without wrinkle. We want to be white and radiant before you. We don't want to be a church that follows after culture. We want to be a church that creates culture. We want to be a church that says, yes, when things are hard, when we need endurance, you give us grace, when we need patience and joy, you give us that. We lay it down before you right now. And we say yes in the name of Jesus. Amen and amen. Thank you for joining us in prayer this morning here at the Radiant City Center. We are going to be continuing to pray morning, noon and night here downtown in Kalamazoo. You can join us Monday through Friday at 8 a.m. Thank you for spending this hour with us in one voice and one accord. Continue to keep the cross as the filter and the lens of which you live your life. In the name of Jesus. Amen.


There is actually a third app you want to show. Yeah, this is maybe underestimated, but this is our gateway solution, very popular. Especially this application where we can use a Fusion 6 to interconnect a point of view camera. So now here, not only that we're getting the SDI signal from the camera, but we can provide a blackburst that's derived from PTP. So very practical to have all cameras synchronized together, but also more importantly, so we can bridge the control through one fiber, the same fiber actually, back to the device here, and connect the camera so the operator can remotely control the camera pan, zoom and tilt. Alright, thanks for the valuable info. It was a pleasure.


We are going through the TC3, we are working on combat casualty care and been going well. We're working through providing casualty care while under fire or not under fire, making sure we are mentally, physically and have the skills to save or assist any soldier that's wounded, hurt or deemed damaged. We're doing new ways to apply hasty tourniquets and pressure gauze and learning how quick you need to do it, how long to hold it, what are the steps and the basic builds to doing all this and performing under pressure as long as how to in a timely manner. This is my first time going through a full casualty care class and so far it's been an eye-opener for sure. It taught me more than I thought it would, it's going very smoothly, learned a lot, took a lot of notes. It's definitely knowing the small details to each step, it was more than I thought and definitely helps me more in the future when I go on my future deployments, it would definitely help while either being under fire or needing to help and assist a fellow soldier who's down injured or such and it's been interesting to say the least for sure to see the new techniques and personal techniques and learn from the combat medics that have been teaching this class. That's been excellent. Teachers have been fantastic, their assistants have been just as good, learned a huge amount and they've been doing it in great time showing us a lot more than we knew.


So far we have been able to come together as a group of people from variety of different sectors of the industry and develop consensus, consensus on the power of mobile connectivity. What mobile connectivity can do to overall development mainly for the people at the bottom of the economic pyramid? How can mobile connectivity influence education, health, agriculture, sports, governance and in order for us to really take this thing forward collectively we decided that we need to set up various groups and then articulate these issues for larger public. That is what we have accomplished so far. On advocacy we really need to craft our messages. What are our messages that average people can understand? Who do we target these messages for? On one hand we need political will from the highest level in the government to fund these programs. On the other hand we want people at the bottom of the economic pyramid, even people in rural areas to understand what it means to them. So one we got to craft our messages. Two we have to take those messages to write people in the government right from the top to get political bill also to policy makers, regulators, industry people. So everybody would buy into this message and invest their time, resources, policies to really expedite the process of development. Then we want to take the same messages in digital world, social media and then propagate those messages to younger people, women and all of that. So that is on advocacy. Then we have a group on affordability and access. The key there is everything we do if it is not affordable it is not scalable. If it is not scalable it is not sustainable. So our goal is to really understand how we can make things affordable. How can we reduce cost down, develop new policies, innovate and then make sure that we can provide it to large number of people. It has been a challenge in the past. For example, health. How do we make health applications accessible to large number of people? What do we need to do? So these are the kind of issues we are looking at on accessibility and affordability. Finally, partnership. We cannot do these things on our own. We need to partner through ITU with global institutions like UNESCO, UNDP, World Bank, IMF, others. That is one group. We need to partner with non-profit foundations whether it is Bill Gates Foundation, Rockefeller Foundation, Ford Foundation. We need to partner with operators. We need to partner with regulators. We need to partner with various ministries. We need to partner with education institutions. So the key is to how do we craft these partnerships and get everybody into this so again we can expedite the process. That is the real challenge. When you look at sustainable development goals of the UN, every one of those goals today requires information and communication technology to implement. Without ICT, none of these goals can be implemented today. We need big data. We need analytics. We need access. We need tools and I think mobile empowerment conversation that we are having is the key to sustainable development goal because that gives you in your palm understanding of the sustainable development goal. You pick a goal and you can find what to do, how to do, when to do, where to go on cell phone. That is why I firmly believe that without mobile empowerment, sustainable development goals are essentially not realizable.