ames like what the fuck ah yes Ubisoft games that one of my complaints about it is that there's too much story and they try to go away if you're gonna try and at least listen to what I'm saying I don't even know how they got that from what we said I guess I love the story of Splinter Cell Blacklist I sure do love the story of going around and finding the tower and then Elden Tower Tom Clancy's Elden Ring yeah then the more information you find out what is the history of this world that led to it being this way for Dark Souls and then why does your decision matter and what does it ultimately mean when you get both the serpents giving you the essentially both options yeah I feel like maybe this is where the open world kind of bit him in the ass when they were trying to stay with this story structure when you get too much to see you can easily lose sight of what you were here for I think a good opening cutscene solves that pretty quickly though like it did with Dark Souls 1 we haven't talked about that's amazing we're at 8 hours almost we haven't talked about how the opening cutscene is just a rehash of the other games again they need to think of a new way to start the fucking games man that's not true mohler instead of the boss run down from the man you get the NPC you run down like man just when you watch the Dark Souls 1 opening cutscene it is baller it is so awesome but with each game they make it's becoming more like oh yes once again there's a big thing the thing is this corner and then a bunch of these crazy creatures they'll grab a piece of the thing and you gotta go kill em all I wonder if you might run into any of them nooo will you succeed the last one or will you end the cycle the Elven Ring yeah I was like oh man and I don't want to be too critical of the opening in this but I don't know it's just the images instead of a full cutscene sort of thing I already forgot about it I don't know why I'd remember it it was funny because I think when I got to Godric I was like he was in the opening right was he I don't know was he in the opening the thing I'd be critical of it for is it fails where Dark Souls 1 succeeded in terms of inform even Dark Souls 3 was fine in this count of informing you on why you're doing what you're doing and what you're doing exactly like Dark Souls 1 so in no unclear terms informs you of the state of the world and then Astora well yeah you're told fairly clearly what you're going to be doing in the game and then Dark Souls 3 the opening cutscene makes pretty clear what you're going to be doing in the game a bunch of lords came back they abdicated their thrones because fuck it you have to go and get them back cool done and this is in service of linking the flame cool Blood Bones is a lot more obscure but to an extent that plays into the game's presentation the amount of fucking work that's been done in Blood Bones lore like when you go looking it's like Jesus Christ they've got so much here it makes me think they're wasting it it needs to be adapted into other things or get a fucking sequel what are you doing you've got loads of this stuff here there's a comic series they have a lineup that's not good enough those are 10,300 million dollar movies let's get the arcane studio for a case to make a bloodbomb dude that'd be fucking awesome I know Chris Pratt divorced the protagonist of Dark Soul Dark Soul Dark Soul I am John Dark Soul the good hunter and he plays the doll lady what it's worth for anyone angry with me over this I understand that to most players this probably doesn't matter a lot and that's completely fine and to me honestly in terms of my experience with Elden Ring it was only specifically damaging in the sense of my engagement with the open world let us take this moment to acknowledge this game is quite beloved like hardcore by many, including myself and many people here so of course Theo has come across as a crazy person in all of this which is fine let's talk about it all that probably wraps up talking about story and characters which leaves not much left for me to say topic wise I just want to reaffirm the approach I gave today and I don't think this is going to be shared by all of you but this is how I feel I kind of went with an idea of if we start with it's a masterpiece and then I will explain all the things I don't think work that's kind of the way I did it there I'm taking for granted all the things I think work in this I just worked for kind of a while with refinements here and laws added there the game is just frozen on the fucking replay by the way this is a free screen that's the amount it gets to loading before it freezes but yeah I really love this game I'm not going to have trouble replaying it I think it slots in really well I like it as an attempt to make dark souls but open world sort of thing with all of my criticisms I still really really like it I think maybe it's worthwhile to do this as a closing thing not necessarily to close a stream but just after everything we've discussed of your thoughts in any way changed and what do you think now I'm just saying I still love it there's still plenty I think to love and I enjoyed the fuck out of my time with it even with all of the horrible frustrating things all the things we've highlighted as problems as well as like enemies that I just fucking despise that I even had to fight and anywhere near to the whole experience as far as I'm concerned I just want that sad and explained I'm going to leave it up to whoever wants to go next with this sort of idea alright I'm just going to sit down someone else can take it I want to just mention kind of quickly I've been doing a whole bunch of criticizing but I don't want that to be taken as me not having things that I like about this game there are things that I like and I think it does make palpable improvements on the souls formula they're going to keep going in this action oriented direction I think the game does a few things right I think one of the main areas of improvement for me has been magic they made the magic like vastly more interesting in this game than it ever was in the previous ones and the game is a bit better accounting for your ability to use it so I think you know bravo on that good job on trying to make like the memory stone system in that regard yeah yeah actually that's a very good system I think hmm it's something that I don't think is entirely fair but I don't know about cycling spells and even items by using the d-pad because that means I have to stop moving but again I don't know where else you'd put it so I don't think I can very fairly criticize that loser you don't engage the claw hand claw hand yeah I do engage the claw hand but I try to reserve the claw hand for games that you know deserve it like they don't make a right you were talking about these things Theo you didn't you fucked it up shit you're right from a control standard just that the claw hand reminded me I play with an Xbox Elite controller and I've got those paddles on the back that you can kind of map to any button game changer when I mapped B to one of the paddles on the left and now any time I pop over the PlayStation to like fiddle around with the console version because that's the one I've been streaming I don't have that paddle so I'm like oh no I can't control the camera while running anymore without doing the claw hand and it's uh it really makes me wish that paddles on the back of controllers were a default thing on everything but sadly still not this bitch got a cutscene she's not a story boss is she this is the bitch on the bottom of the halling tree good luck have a good one um who else wants to give more closing thoughts thoughts I've been playing it all through the stream just on the side just fucking around everywhere it's pretty much the same for me I thought I would be more disappointed at the end after we done but pretty much everything I already thought about it was already caught up as well so I haven't changed that much I think it was pretty much the same things that I already talked about on my streams and everything I mean I'm already almost through my second playthrough having a co-playthrough plan with Fortia which we're gonna play on stream so it's gonna be fun I started a new playthrough on the YouTube stream last night just with some faith I'm gonna do that one yeah I'm gonna get like a fuck ton of hours out of this game and I will be returning to that game at some point later again when I'm finally bored of the game for the time being I'm certain there's gonna be DLC coming out at some point that would be very surprising what was it like 12 million copies this thing sold dude I wouldn't be surprised if Elden Ring 2 was already in production this is the most popular fromsoft game by orders of magnitude they didn't even expect it to sell that well I think they were expecting like way less in much more time I think it's a good place to talk about a subject I actually did mean to bring up but I kind of forgot which is almost I'd consider it the meta this game exists in a particular place that I absolutely love that it does it comes out it is more than three times the content that you get in most full wedge like triple A games of high price these days for the same price absolutely nuts amount of content it is insane it is intense I can't over exaggerate that it is impossible the amount of time you can spend in this game a friend of mine was like ah this game I've I realize already I've spent more time in it in like a week than I have in all of my time with Halo Infinite and it's just like they're a fan of Halo Infinite as well I'm not sure what they are right now you know how it works oh yeah didn't the player base drop off really hard on Infinite this game took so long I got 134 in Infinite and 115 in Elden Rings this game took so long to get through it was so fucking interesting to watch the conversation evolve over the days going by like people were citing are the most annoying enemies this this this and like one person would post millennia and people would be like who the fuck's that it's just like yeah right because everyone's at different stages it takes so long to beat this game because there's so much to do and then of course there's no microtransactions how did you do it how did you create a game with no micro I didn't know that was possible um and it you know it didn't even it didn't even brag before it came out like oh this is gonna have like a million things to do there's like oh yeah here's Elden Ring you wanted that right you can miss huge portions of the game but they just don't care like what else the entire TF mount gal mere like all of it exactly it's an absolutely insane bang for your buck one that I'm not even is this like the biggest bang for your buck for a game maybe yeah maybe I feel like Witcher 3 maybe fights it yeah I could see that with the DLC Witcher 3 maybe yeah Witcher 3 is big although I guess stuff in it yeah also I guess Witcher you've got to kind of take into account how much more time they spent on doing things like recording voice lines and writing where is this like Elden Ring again like we were kind of addressing that on the story end but it's much more focused on gameplay being the thing that you're here for whereas Witcher like you can play Witcher on story mode or whatever they call the easiest mode there and still still enjoy it quite a lot whereas I think if you if you added a like a games journalist hand holding mode into this game it would kind of kill it and yeah to sort of close it out just the it's an intense amount of content and the price is just normal it's not even like yeah they said they could have chopped like a gelmere or the Halec the Halec tree could have been DLC none of us were bad a fucking eye if that was cut out of the game and sold as DLC they could have done that it's insane and intense that they didn't and I love the fact that it can baffle so many fucking developers right now or maybe not developers just produces like how could this be possible you know how do we replicate something so successful it's like well they didn't do any of the usual shit we might have to just make a game time time to make it because this started developing during Sekiro or right before it or something they were concurrent I think Elden Ring started before Sekiro yeah like seven years or something like this this is what happens when you take time with your game well and and from software have had copycats now for a while they still can't be beaten in making these types of games yeah and granted they've had an engine that they can build on and build on and build on and experience teammates but I'm just saying like there's so many people who have tried to copy them people argue that Neo is better in some respects I've played all of the original Neo and you can maybe argue that the combat is but 10 times better but the world is not and neither is the story by comparison my I think my initial problem with Neo was just how the world came together yeah same I could never and it was it was not well they had cut scenes and everything and I still didn't understand what the fuck was happening the level select thing going on with the with the car at the map Neo even we've done it out of actual history and didn't make much sense yeah but yeah it wasn't never for me not because it was bad or something I was just like I don't know it's not into this the way I always said it is that Neo was the Ninja Gaiden team making a Dark Souls game and the Sekiro is the Dark Souls team making a Ninja Gaiden game yeah that's not an unfair comparison I do honestly believe that if fromsoft are gonna keep going in this direction that Sekiro is the blueprint to take from rather than souls that Sekiro is still my personal favorite but again I think the the narrow play style of Sekiro is probably why it would be hard for me to make the objective argument for it and zero multiplayer at all too I really liked Sekiro I did one playthrough and like half of a new game plus one I mean I know what's going on now I know how to fight the bosses and how to play it again for me it's so funny I'm happy with Dark Souls I don't need another one I've had my fail sort of thing I'm very happy with Dark Souls 1 and 3 and Elden Ring has even got I want another Bloodborne because I like Bloodborne so much and I think they fucked up so many things like Bloodborne with a sequel it's like give me more I want more Bloodborne here's the question though would you want Bloodborne 2 to take Q's from Elden Ring and be in like not post apocalyptic but like a big open world thing where you've got a horse please no God Bloodborne there's so much right in Bloodborne I just feel like just follow along from that just make all the tweaks you need first of all get that FPS up make a frame rate look at the blood vial system and I'm sure there's something we can do there people like no will let us stay it's like well no we can trust From to make a decent Bloodborne 2 it's not like Disney a lot of the rumors have been saying that Blue Points is just going to be making Bloodborne 2 that From apparently doesn't have any interest in returning to it I don't know how credible they are if this game is a group of anything it's that From Software will not let you down well I think it would be nice if From's made the game and then Blue Point executed it to make it actually run good we're in business Demon's Souls looks fantastic I think you could argue that the visuals in Demon's Souls are better than Elden Ring but it performs really well it's smooth as butter and I want to address some people who have this thought it's just like why not something new in general something newer than even Sekiro or Bloodborne Art of Dark Souls newer than that and it's like well sure sure I'm not against that absolutely I'm down for them to make whatever they want to make but my preference is towards innovation I'm not I'm less so with that right now I'm just desperate for another Bloodborne soundtrack gaming just skip the game just give it a soundtrack PC port motherfucker hurry the fuck up but that's Elden Ring then anything else anybody wants to say about it no I'm just going to play the fuck out of it until I die it's killing me that I can't play it more than I already have because there's a lot going on the fact that I'm still itching to play it this long even this long into it I'm still itching so there's nothing really anything out right now that I want to play instead of should we give a number 9 out of 10 I'm going to I already feel you're going last buddy I'm going to go with I'm going to go with because with everything that I've said I still think about how this game sits in relation to all our other games just in our fucking world and I want to say it's I'm going to give it a solid 7.5 to 8 yeah I'm the same like I said in the beginning somewhere between 7.5 and 8 7.5 and 8 somewhere between 7.5 and 8 I realized I kind of ate the point there and it was like between 7.5 and 8 just take a number I'm the same as you I'm going to go 8 with the possibility to go up to a 9 once they've smoothed out all the technical issues as much as I do think that there are some all the things we discussed as far as design issues go I think the overall experience is still extremely high quality to the point that I think if I was asked hey make a list of your top 10 games of all time there's a bit of recency bias obviously but I don't think that I could not include this game and I don't know I've had such an amazing time playing it that said obviously there's the objective criticism that we've gone over so 8-9 I just don't do .5s fair enough I think that's everyone yeah it's everyone oh right I give it an Elden Ring out of 10 whatever that is for context I guess very quickly before I give the number to Elden Ring I give Dark Souls 1 an 8 for all I rabbit on about it that game gets an 8 it's not better than an 8 there's a lot wrong with it this game I've gone back and forth in terms of numbers quite a lot I guess it might be worth stating by the way I imagine all of us have a scale that is different than what is often used for video games where like anything lower than an 8 is considered to be like seriously lacking 5 is average 5 is average 5 is average 5 is average 5 is average 5 is average 5 is average 5 is average yeah 5 is average man I was asked like I think it was last night oh what would you give Elden Ring it's like oh yeah probably like a 7.5 to 8 it's like man that's low it's like low that's like a really good score that's really high probably that's how it works in the video game world it's really critical 97 an IGN 6 is a real world 2 yeah kind of and what I hope is that we move the scale a bit to something more normal so that it's not that if it's anything below a 7.5 there really thinks it sucks we need to fix the scale that we think about with video games to be more like film fellas there's some really fucking good video games out there hell yeah oh yeah absolutely I can probably count on one hand the games I would give above an 8 I'd need to think about it more off the top of my head I can come up with like a 3 it seems like movies by the way yeah which I feel have less variables by far I wonder there are only on one hand video games that you could write higher than an 8 ones that I've played and would be confident in my rating thereof I guess it's worth stipulating right okay are you adjusting for time like are you saying like well when this came out in 1997 it was the best thing I'd ever played I'm not sure how I don't I don't believe in dating in that yeah okay yeah no fair enough that's a I think Super Metroid is super strong now Tetris is like yeah Tetris yeah Space Spaces so much more simple there's so many original quake original quake I still think yeah I don't know how much great theory I'm not sure what it means when people say dating you're like if something becomes dated I think it's a little you know I guess control schemes can become antiquated but I don't even know that that's the right word to describe it like I don't yeah to defend them to some degree like in the equivalent for movies is just if someone really went frame by frame in like Star Wars as in a new hope and they were like these special effects don't even hold I was like okay but they were incredible considering they came out 50 years ago at the same time I'm still okay with you judging them by modern standards because I actually do think there are some movies out there that can survive that scrutiny I think video games are difficult as well because for instance maybe I don't need to say it because people would figure it out I think Tetris is probably I ah man it's I don't like making definitive statements Tetris is incredible but it almost feels a little bit unfair because it's so straightforward fundamentally that's like oh man well yeah like is it fair to compare Elden Ring to something like Tetris well that's what we bring up about Lord of the Rings right well yeah yeah right like um do you how do you compare a bottle episode how do you compare a twelve end remence to Lord of the Rings you know one of them is a massive story in a fantasy world ah that has several major characters and um it's like there are so many more plot lines yeah and I think with video games it becomes really clear because the more complex these games make the more variables there are at play the design of like Super Mario World it's pretty radically simpler than Super Mario Odyssey even though both games are about jumping through a level they're both platformers where you need to get to the end well get to the end in a sense but they're really different it's not fair but at the same time it is fair right because they're both video games they're both games that provide an experience to you that is whatever you know whatever it ends up being I think that's one of the interesting things about the video game medium that the the range between different products and different genres can be so dramatically wide that it would it would almost be like comparing a Pixar short like one of those little like five minute things that happens in front of a Pixar movie to like five seasons of a TV show like which one of those is better it's like I don't know I think the the singing volcanoes from the I don't know that I always remember that ukulele song and stuff is is better than Breaking Bad it's like well I mean should they even be on the same scale together right and it gets awkward with video games because how do I like Katana Zero was a game that provides like a very you know it is X hours of gameplay that is very specifically trying to be this thing and it executes on it really well how do I compare that to League of Legends a totally different game that you're expected to play for hundreds or potentially thousands of hours with a vast amount of content like it's how do I compare these two in terms of saying you know how well it achieves what it's trying to be and also how much does it matter what a game is trying to be versus what it ends up being the math and reviews store scores starts to get really messy because it's why I don't put numbers on my videos well it's like how do I rate Super Mario Galaxy as a game overall versus how would I rate it as a platformer versus how would I rate it as compared to the rest of the games in the Mario series I think that those comparisons can make a big difference more so than comparing I don't know one superhero film to other superhero films it's like they're all films fundamentally they're all roughly the same length they all have narrative structures that translate to different genres yeah the point of this is that an 8 amongst this crowd is really high yes yes I agree and with that we're at 8 hours so we will probably end there and we will do it's 8 hours it's insane it's fucking 4am I legit am fuck me we will do all the super chats for this one on the Wednesday they'll be the first ones we catch up with and then just catch up in general because I'm gonna allow everybody to do life things though before we we run off into the wilderness I guess we should talk a little about who we got here today we'll start with good ol mark the cyborg since you haven't been here in a little while what are you up to soon where can people find you I have been working on a big kind of documentary on the Metroid series where I played every single one of the Metroid games and written my longest video yet but I was in school doing some extra army training over the last few months and then I was almost finished getting through the audio editing and Elden Ring came out so hopefully if you guys do want to sub to my channel there will be a big video on Metroid coming soon and I'm going to be playing Elden Ring with my wife on Sunday after she's done playing Dying Light 2 with As in Quarter Black Garrett yeah I make videos hi well I got you linked in chat thanks so much for spending 8 hours with us talking about this video it's been a pleasure I appreciate it gosh how do I even I mean because Theo you still haven't made any videos right and yet you have so many opinions to share you must make videos I should really get on that I still have that devil maker I think that I fucks with from time to time I have a bit of it like maybe just shave off and make him do a video on its own and I maybe try that so that I can just make things short we'll see very well Moodle what are you even up to lately you little fuck whoa I'm a big fuck excuse me all kinds of stuff like we have a fuck ton of Elden Ring streams like I don't think I've ever streamed that much in a row in multiple days it's basically like all 100 hours plus have been streamed and are being released on the archive channel if you don't want to watch them on the Twitch also Metalsforged every week now with Schmexie graphics looking real weird real Schmexie thumbnails overlay looks good as shit Omega Ridley did the big good on that really good shit go check him out there's some we did who's afraid of Virginia Wolf two weeks ago I think Marcus and two days ago I talked about shoot him up which is just a really fun movie to talk about so yeah go check that out and next week I'll have me repository on and we're going to talk about some Superman animated shleems which is what was it Superman versus the elite oh good movie so apparently that one is supposed to be good yeah and yesterday I did a live stream on the archive channel on YouTube because I remember that months ago I did a poll on the YouTube channel and there were a lot of people who don't even watch on Twitch I was like oh I should probably do some live streams for those people and then I did three and then we did the the Halloween one and then I never did another one again and then I felt bad so that was again so I might think about doing more of those maybe like once a week on the YouTube channel there just doing some things there so yeah just pumping out the content for you guys so you better go subscribe or I'll eat your toes oh no I need those DAS is there anything you wanted to talk about or any way ship form uh good delbs in the works boys oh yes I'm doing the best I can well Fringian rags I don't know is there anything you guys want to talk about oh no uh not really comics done yeah right now I gotta figure out and I'm working on it's just working working on this end game Leviathan still working on it I have still not begun work I did work on gedelb and now I'm working on something else which you will see in a week's time that's got nothing to do with my main channel it's an eFap thing oh boy next week's gonna be an interesting time there's a little I did a little work for gedelb he did alright did you guys sort that out we're not gonna say anything Fringian I didn't know if he knew I thought it would be a surprise people in chat will be able to figure it out because it was written live what thing you're referring to why are you treating it like a huge secret I've ruined it I have ruined it oh well it's still funny it is funny it's gonna be fun it's gonna be great okay then as you heard stuff is all the way and that's about that I'm really glad that we managed to get through so much eldering chatter and it's really nice that we had a game like that come out that was real nice it was real nice okay okay stop yelling at me Theo what the fun to like things thank you all for creating such a fun little chat and thanks chat for creating a fun little chat and thank you for the donations and the company and that's it for tonight good night and we shall see you next time good night everybody sleep tight good night bye bye goodbye bye


Hi guys, this is Astha Singhal and here are 4 important news from the week's funding galore. Trugging its way to that billion dollar mark, BlackBug has pocketed another 150 million dollars. The funding led by the Goldman Sachs investment partners and Excel has reportedly taken the startups valuation to over 950 million dollars. Enterprises are getting all tech savvy so is their investor focus. Hetherabad based enterprise cloud platform provider Zenoti has raised 50 million dollars in its CEC down to funding led by Tiger Global Management. AI-led lending seems like an interesting business opportunity. Leveraging the concept is the digital lending platform HAPI which has raised 20 million dollars to grow its loan portfolio. Seems like the entire crooked fraternity has gotten fascinated with the startup world. After Sachin and Dhoni, Harshabh Bhogle has reportedly invested an undisclosed amount in the fintech startup checkbook.


All right, we can go. Good afternoon. It's a pleasure to stand here in front of you all today, alongside Guy, my good friend and colleague, as we delve into a discussion that for us is both crucial and impactful within the technology industry, which is fostering mutually beneficial client relationships. We'll start with a brief introduction. I'm William O'Keefe. I'm the director of client services at Technocrat. And aside from my work at Technocrat, my work is a specialist rescue operator in northern New South Wales, primarily in road crash rescue and vertical rescue. That role has certainly sharpened my ability to navigate high-pressure situations and adapt to diverse challenges. Now we'll shine a light on Guy, my partner doing this talk with me today. Guy brings to the table a wealth of experience in building client and customer relationships. His journey includes running a number of highly successful hospitality venues up in Brisbane, where he mastered the art of creating memorable experiences for customers, for every guest. This background has taught him a unique perspective on client service, emphasizing the importance and understanding of anticipating client needs and building trust and loyalty. In his transition from hospitality to the tech world, Guy has seamlessly applied these principles, showing that genuine care and attention to detail is as important in the restaurant industry as it is in the technology industry. His ability to empathize with clients, understand their challenges and craft tailored solutions has been one of the leading strategies of our client-centric approach at Technocrat. So together we're here to unravel, be on the code, building mutually beneficial client relationships. And this isn't just about technical acumen, it's about reimagining our role as more than just service providers. We're here to be the architects of our client's success, employing strategies that not only foster strong connections, but ensure these relationships flourish over time. So we'll navigate through strategies that enhance client connections, share success stories, and outline some of our strategic frameworks that we try to use within Technocrat. So to start, reflecting on my experience with rescue operations, particularly road crash rescues, I often find myself drawing some parallels between my work there and the work in our client relationships. Now you might be thinking what could a rescue scenario possibly relate to a client relationship? This is a rescue scene I attended some time last year. So imagine arriving at the scene of a car accident. The scene is generally chaotic. A car is usually wrecked and someone is usually trapped in order for me to get called. It's in these moments and as a part of a rescue team our decisions can have life altering impacts and it's more than just employing our technical skills. It's about dedication to resolving the crisis and these situations teach us a vital lesson about the power of looking beyond the obvious because the obvious objective here is to extricate the patient safely. However, achieving this goal isn't as straightforward as it might seem. It always involves a deep understanding of the person's physical, but not only physical, but their emotional state, I'm sorry. And assessing the wreckage and determining the best course of action. Much like Rory Sutherland's perspective on marketing and consumer behavior, it's not the obvious path that often leads to the most effective outcome, but the one that acknowledges the complexity of the human experience and the environment. In these scenarios, the importance of communication and empathy become profoundly clear, not just within our teams of responders, but crucially in how we interact with the person in distress. Making them feel safe, understood, can significantly impact the situation and their outcomes. It's about establishing a genuine connection, guiding them through what's happening and managing their expectations with compassion and clarity, and this approach not only builds trust, but provides a sense of security during usually their most vulnerable moments. Similarly, when engaging with clients, it's essential to remember that effective communication and empathy is key. It's about not just transmitting information, but forming a real bond, guiding them through the project and managing their expectations with transparency and sincerity. By fostering trust and confidence through open and empathetic communication, we find we create stronger foundations for the relationships. Each client, much like every rescue, presents a unique set of challenges. Adopting a one-size-fits-all approach for us anyway is not effective. We generally need to tailor strategies, every time to the client and sometimes the person. So if the person that we're dealing with changes, then the whole strategy sometimes needs to change. So I'll share a story from our archives, one that shows how facing up to our mistakes and honesty and transparency can turn a tricky situation into a long-term client relationship. Essentially, and this is quite a while ago, but we once quoted a project at about 150,000, but this is where it got interesting. Due to a small oversight, someone missing a whole tab on a spreadsheet, we signed a contract for $150,000 for a $400,000-something project and had already signed the contract. It wasn't our finest moment. It was a long time ago, but the mistake definitely put us in a tough spot, risking not just our bottom line, but the trust we had worked so hard to gain through the sales process. Faced with this, we really only have two parts. We can either pull the pin on the project and tell the client we can't deliver it, or which will damage the relationship for good, or we can step up, own the mistake and work with the client to fix it. We chose honesty and transparency. We went to the client with all of our cards, essentially, on the table and basically told them we're willing to work on this and willing to work this out with you, but here's where we currently stand. And it wasn't just about admitting that we'd messed up, it was about showing we were committed to making things right. Our initial conversations were tough, that's for sure. I think I have multiple emails where the client emailed saying that we had ruined her reputation and the organization's reputation, potentially. But it was a wake-up call and emphasizing how crucial the next steps were. In the spirit of partnership, we did slowly work towards sharing the unexpected costs, a strategy that really marked a turning point in the relationship with that client. And that approach, which was centered on transparency, shared decision-making, and commitment to our client's success paved the way for a quite a successful client relationship. And that client, at the moment, we're still, seven years in, we still have that client. So it's in moments of uncertainty and the manner in which we respond that can significantly impact the future of our client relationships. So you may have noticed our use of the phrase, hospitality, and when you think of hospitality, I'm sure that the first thing that comes to mind is probably restaurants or hotels. But I'm a firm believer that in any service industry, it takes more than just contract fulfillment to create meaningful relationships. When I first discovered this quote from Danny Meyer in his book, Setting the Table, it put into words for me the underlying strategy that I had been trying to use when trying to run my restaurant. Service is the technical delivery of a product and hospitality is how the delivery of that product makes your recipient feel. Our focus from the beginning had been to build a business that did more than just serve great meals. We wanted to build a regular client base through authenticity and perceived value. I wanted to create a space that made people want to return not just because they were loyal to the product, but because of how our hospitality made them feel. Upon entering the tech space, I quickly realized that the specifics of the two industries might be wildly different, but the value of hospitality was just as real. There is no one size fits all approach, but hospitality is more than what you do. It's how you do it. It's your impact. Every situation, every relationship is gonna be different, but more often, the how is gonna be remembered more than the what. Building mutually beneficial relationships is about the how, because in the words of Maya Angelou, I've learned that people will forget what you said. People will forget what you did, but people will never forget how you made them feel. And I want you all to take a moment and think of some of the best and worst customer service experiences you've ever received. Are you thinking about the specific transaction and what you did or did not receive? Or are you thinking about how it made you feel? It's this response that you can harness by leveraging the power of hospitality in your client relationships. Let me. All right, let's dive into the matter of, or how did the matter, why are we here? It's a question that does seem simple on the surface, but it definitely deserves a deeper exploration. At the most basic level, we're here to create value, pay our bills, have a little bit of fun ideally, but if that's all we were doing, we'd be selling ourselves short. Our role is and can be so much more than that. I want to share a story that encapsulates the essence of some of our discussion, which is beyond just technical delivery or technical delivery, I'll still leave it there, but into perception and experience and the impact it has on our client relationships. This narrative, which is inspired by Rory Sutherland, a behavioral scientist with Ogilvy over in the UK, revolves around an unconventional, yet insightful approach to enhancing the London to Paris journey on the Eurostar. So Sutherland posits through a thought-provoking question. If the objective is to improve the journey between these two cities, what's the most effective way to do it?  That's a slightly unimaginative way to solve that problem. For one, one hundredth of the cost they could put Wi-Fi on that train and that would make the journey a lot better. For one, fiftieth of the cost they could pay the world's models, male and female, to hand out Chateau Patrice and people would ask for the journey to be longer. So the premise here is relatively simple. The value of an experience isn't just in shortening the time it takes, but in elevating the quality of the time spent. This story is not just about trains or wine. It's about reimagining how we deliver services within the tech industry and it challenges us to ask ourselves, are we just reducing travel times or are we making the journey more memorable? In the context of our work, this translates to a vital lesson. It's not only what we deliver to our clients but how we make them feel during the process and that technology solutions we develop, the projects that we manage and the problems that we solve. All of these are our trains, but how do we serve the Chateau Patrice within our industry? It's about adding a human touch to our interactions, understanding our clients' needs and desires, not just from a technical standpoint, but from a human one. It's about creating an experience ideally so positive and so memorable that the technicalities become secondary to the value that they're feeling and they perceive from the relationship that we build with them. Incorporating this philosophy into our work requires certainly a shift in mindset sometimes. We must look beyond the code and beyond the immediate project deliverables and focus on crafting experiences that resonate at a deeper level. It's about ensuring that every interaction leaves our clients feeling valued, understood, and genuinely cared for. Let's hide this. So what we're aiming to do is not just be efficient, we want to be memorable and not just solve problems but create experiences. I think that's you now. So I think a lot of this comes down to a focus on selling value and becoming a delivery partner. Aiming for maximum utilization is a business necessity but building mutually beneficial client relationships requires us to deliver more than just contracted work. It relies upon our ability to deliver value. What that means exactly is going to be different in every engagement but what will remain consistent is that you are going to need to think empathetically about your client. How can you make their life easier? How can your actions help them achieve their business goals? How can you make them look good to the people they report to? The more a client associates you with their success, the more irreplaceable you become. Listening and asking the right questions plays a huge role but at the core these are just tools for understanding and the more you understand your clients, the more you understand what they really value. We're all very familiar with activity reporting and but how often do you engage in value reporting? Activity reporting and progress reports summarized the services we have been contracted to provide within a given timeframe. Value reporting details the benefits your engagement has delivered to the client and the wider business. More importantly than the what, it's telling the story of the why. Do you know your client's current strategic plan? Were you involved in the development of their roadmap? What are their internal pain points and can you help alleviate these in a meaningful way? Once you start aligning your activities with these outcomes, value reporting goes a long way to elevating your role from service provider to expert partner. Value reporting is effectively a kind of storytelling and a key talent of any great storyteller is their ability to tailor the story for the audience to which they're presenting it to and I'd argue in a technical setting this is even more important. Who are you talking to? IT, marketing, a developer, a department head? If you can't articulate the value of your activities then even if your work is technically brilliant you're unlikely to achieve the buy-in or credit that you and your team deserve. On a weekly basis I encounter a situation with a client who either doesn't understand a situation or needs it explained to them in different language and it's your job to find the most successful way to translate all the hard work your team has put in to make sure it hits its mark. If your clients were experts on the topic they wouldn't need you in the first place. In an era when transactions are often reduced to numbers on a balance sheet it's easy to overlook the profound impact of fostering relationships. When you prioritize building strong relationships with your clients something magical happens. They become more than just customers they become your advocate. Satisfied clients are not only returned clients but enthusiastic advocates who spread your message and occasionally this can attract new business but more importantly it helps to cement your existing relationships. You do need to keep in mind however that when you rely on a sole key contact within an organization you run the risk of losing the entire investment the moment they change roles. When the wider business is familiar with the value that you have delivered your job is that much easier. Now let's address the misconception that price is often the primary factor in decision making. While it's true that some customers may initially shop around based on price the reality is that true value goes far beyond cost. Building a reputation for delivering exceptional value allows you to differentiate yourself from competitors and grow loyalty in your clients. After all it's that much harder to put a price tag on reliability, expertise and personalized service. Meeting SLAs and milestones is merely the basis of your contractual obligation. True growth stems from going above and beyond what is expected. When you consistently provide value that exceeds your client's expectations you create a virtuous cycle of growth for both parties involved. It's not just about fulfilling contracts it's about actively contributing to the success of your clients and by extension your own. Understanding their needs, preferences and pain points allows you to tailor your offerings to provide maximum value. By anticipating their requirements and proactively addressing them you demonstrate your commitment to their success. Moreover this knowledge enables you to identify untapped opportunities and potential areas for growth ensuring that neither party leaves money on the table. I want to ask you all how recently it is that you've taken a step back looked at the way that you worked and asked yourself why am I doing this? Because when you're stuck in the weeds dealing with tickets, deadlines and whip meetings it can be hard to see the forest for the trades. But growth requires a combination of forward momentum and constant gentle pressure. Even with a winning recipe times and tastes change and if you're resting on reliable processes just because that's the way things have been done before you're already limiting yourself. So there's a great story I've heard that I'm gonna factor in here it's from the author Paolo Coelho and he talks about a time when he was sitting at a train station passing the time waiting for a train and became preoccupied trying to work out the width between the train tracks. After doing a little bit of investigation you found out that they were exactly 143.5 centimeters apart from each other. To his thinking, 140, 145 this would all make easier sense so it would be easier to design for so why was it like this? And the more he looked into the topic he discovered this came back to the fact that when the original inventors of the first locomotives were putting everything together they were recycling pieces and parts that was involved in the manufacturing of carriages and wagons. Straight forward, makes sense, there's a standard there. But then he looked in further and he was like, well why are they all a similar size? And it came back to the roads that they were built to use on. The roads themselves going even further back were dictated by Roman engineering. The great builders of the roads went out through Western Europe created an incredible road and highway system. This effectively with a little change remained the same up until the time that trains were being invented. And then when we cut forward to the 20th century we find this impact coming through to the Apollo missions. While trying to build a spaceship that would take man to the moon they encountered an unexpected and incredibly mundane constraint. Despite their goal to push the boundaries of science and human exploration they realized that their ideal design was not possible because they had to get fuel tanks from Ohio to Florida and they couldn't get them through the train tunnels. Sizes of train tunnels that had been dictated by the size of the carriage which had been dictated by the manufacturing constraints of wagons which was all the way back to being impacted by the decisions of Roman road builders. Thus the grand ambitions of NASA's brightest engineers was restrained by an unexpected historical impact. This story serves as a reminder of the importance of reassessing entrenched norms and challenging the status quo. Just as the Apollo engineers grappled with the limitations imposed by historical precedents so to us we navigate the complexities of our business relationships. By questioning conventional wisdom and embracing creative opportunities for growth we pave the way for innovation and progress. Am I? Yeah, it's tragic. Yeah, so drawing from Daniel Kahneman's insights on how we perceive gains and losses did you put that in the text? No. Really opens up a new way of thinking about working with our clients. So imagine this, if I offer a guy $25 right now or I offer him $50 but he has to give me 25 back on the condition he gives me 25 back he will end up with the same amount either way but one of them feels like a loss. Kahneman's point here is that we're naturally more bothered by losing something than we are excited by gaining something of the same value. Within our work it's sort of key to understanding how to talk to our clients. It means we really need to focus on highlighting the positives, the gains, and making the decision to work with us feel like a no-brainer but mixing that with what Rory Sutherland says about perception being everything it's not just about being good at what we do.  It's about seeing beneath the surface and finding those unique ways we can make a difference to them and it's not just about ticking boxes it's about creating something meaningful that resonates on a different level. So wrapping up, every chat that we have with the client, every challenge we face every project we take on is all an opportunity. It's an opportunity to not just solve problems but it's to set the direction with that relationship into the future. Building partnerships and creating value that sticks around for a long time. Thank you. Have a good day.


The possessed toy. The memories of our family's first rental home in Fresno, California, which we rented in 2011, are still vivid in my mind. As I reminisce, I recall the overwhelming excitement that filled me as we made preparations to move into the newly constructed neighborhood. Moving day was a blur of activity, but I remember feeling elated when we unpacked our belongings and made ourselves at home. The house was absolutely stunning, with its grand high ceilings and large windows that filled the rooms with natural light. The kitchen was especially impressive, with ample counter space and every amenity I could have dreamed of. At night, the hallway was eerie but that was the only part of the house that I wasn't too fond of. It seemed to go on forever, with several closed doors on the right side and was dimly lit. The lack of adequate lighting only added to the spooky atmosphere. I often found myself hesitant to venture down the hallway alone, feeling a sense of unease as I made my way towards the master bedroom located at the very end of the hallway, which seemed like a distant and foreboding destination. Despite the eerie hallway, this home was more than perfect and a world apart from the cramped and noisy urban apartment we had left behind. I felt incredibly lucky and grateful to have been able to afford such a magnificent home, especially considering its prime location. The rent was surprisingly affordable, which added to my joy and sense of contentment. I felt like we had hit the jackpot, and I remember feeling grateful for our good fortune. Given the size of our house and the abundance of toys, I decided to transform the spare bedroom, closest to the hallway entrance, into a playroom for my girls. This way, I could always be close to them while they played, keeping an ear out for them as I went about my daily tasks around the house. It allowed me to be readily available to them whenever they needed me. As we settled into our new home, I noticed that one of the lights in the hallway would flicker incessantly every time it was switched on. What was even more peculiar was that the flickering only occurred in the light directly in front of the playroom. This flickering persisted for a day or two before the light eventually went out completely. Despite calling in several electricians to assess the issue, none of them could identify any problems. We even tried using different brands of light bulbs, but nothing seemed to resolve it. Walking back and forth through the hallway at night, I feel a sense of unease. The long and narrow hallway became engulfed in darkness, which seemed to ooze with an unsettling sense of foreboding after the light went out. Every time I had to make my way through the hallway, whether to get to the master bedroom or back to the main area of the house, a creeping feeling of dread would take hold of me.  I would often turn around, half expecting to see a shadowy figure looming behind me, but there was never anything there. Despite feeling uneasy about the hallway, I made a conscious effort to remind myself that my fear was likely a result of the length and dimness that amplified its intimidating nature. I recognized that my mind could be playing tricks on me, and so I tried to push aside my unease whenever I walked down it. Instead, I focused on more positive thoughts to help me feel more at ease and prevent my imagination from running wild. My brother Luke paid us a visit a month later with a surprise for my two-year-old daughter Jane, who was a huge fan of the movie, Toy Story. When he presented Jane with a Buzz Lightyear toy, she was absolutely thrilled. The toy was a masterpiece, with intricate designs and features that made it seem like the character had come to life. Jane's eyes sparkled with excitement as she ran her small fingers over the buttons and switches, eager to explore every nook and cranny of her new companion. From that moment on, Jane and Buzz became inseparable. She took him everywhere she went, no matter what the activity was. Buzz was a constant companion during meals, watching TV, and even during bedtime. She would hug him tightly and drift off to sleep. Strange occurrences began happening not long after Jane received the Buzz Lightyear toy. A few nights later, I was jolted awake by the sound of it going off. I assumed that Jane must have accidentally pressed a button in her sleep and went into her room to turn it off. To my surprise, she was sound asleep, completely unaware of the commotion.  It was clear that something unusual was happening with the toy. I felt a sense of urgency and worry gripping my chest, as I rushed back to Jane's room, my footsteps echoing in the silence of the house. I entered the room, my heart was pounding so hard that I could feel it in my throat. The sudden activation of the toy had taken me by surprise, and I couldn't shake off the confusion and concern that flooded my mind. My hands trembling in my heart racing, I cautiously approached the toy, determined to maintain my composure. As I switched it off once more, I scanned the room, finding no one in sight. Puzzled, I couldn't help but ponder over what could have triggered its self-activation. My thoughts raced, exploring various possibilities, yet I struggled to find a rational explanation for the inexplicable event that had just unfolded. I turned to Jane and gently tucked her back into bed. The thought that something could be wrong made me feel uneasy and anxious. Standing beside her, observing her serene figure, I made a concerted effort to soothe my racing thoughts. However, deep down, I realized that I needed to delve deeper into the situation to alleviate my concerns. A sudden surge of urgency and unease propelled me to pick up Buzz and make a hasty exit from the room. As I navigated down the dimly lit hallway, the flickering lights cast unsettling shadows on the walls, shrouding the area in an eerie ambience. The persistent feeling of apprehension that gripped me only grew stronger, as if an ominous presence was lurking in the shadows, observing my every move with a sense of wirristic anticipation. Every step I took felt heavy and deliberate, as if I was walking through a thick fog. I could feel my heart racing in my chest, and my mind was filled with all sorts of unsettling thoughts. My heart was pounding so loud that I could hear it in my ears as I approached the playroom. I carefully placed Buzz inside the toy chest and closed the lid. I took a deep breath and made my way back to bed, hoping that sleep would bring me some relief. But even as I lay in bed, my mind continued to race with questions and doubts. The fear and unease lingered, casting a shadow over my thoughts and making it impossible to fully relax. Once my mind finally began to settle, I was abruptly jolted by the sound of my daughter Jane's hysterical crying. Her small body was convulsing with sobs, and she clutched her favorite blanket with a ferocity that made it seem like her life depended on it. Between her sobs, she repeatedly uttered, Buzz, her voice trembling with anxiety and fear. It was a heartbreaking sight, and I felt helpless in the face of her distress. Despite my initial reluctance, I knew that I had no choice but to give Buzz back to her.  Witnessing Jane find peace in Buzz's embrace was both heartwarming and bittersweet, evoking conflicting emotions within me. As she wiped away her tears with a tiny hand, her shoulders gradually relaxed, and I felt a pang of emotion deep within my chest. We carried on with our daily routines, experiencing a semblance of normalcy throughout the day. However, as I immersed myself in preparing dinner that evening, the abrupt sound of the playroom door closing seized my attention, causing me to halt in the midst of chopping. Instinctively, I called out to Lila, urgently pleading for her to leave the door ajar. Met with an eerie silence, I raised my voice, calling out once more, this time with heightened urgency.  Despite her words of reassurance, conveyed through a comforting smile, she conveyed that they hadn't closed the door. Despite my certainty that I had heard the door close, Lila's insistence that it remained open left me feeling perplexed. When she asked if she could continue playing, I granted permission but emphasized the importance of not closing the door. Notting and understanding, she rejoined Jane in the playroom. As I settled into bed that night, the sudden sound of Buzz going off once again startled me. My heart raced with fear as I hurriedly made my way to Jane's sleeping area, desperately seeking to silence the toy. My hand trembled as I removed the battery and carefully returned Buzz to its place, silently pleading for it to remain dormant this time. However, as I turned to leave the room, my worst fears materialized. Buzz unexpectedly sprang back to light. Filling the space with its eerie and unnerving noises. Overwhelmed with terror, I knew I had to take immediate action to unravel the mystery behind the toy's peculiar behavior. I exhausted every possible method to silence the noise, but my efforts proved futile. Even after removing the battery earlier, the toy continued to emit its disconcerting sound. Overwhelmed with a sense of alarm and unease, I promptly awakened my husband. United in our determination, we employed various tactics, and after several attempts, my husband's endeavors finally succeeded, bringing an end to Buzz's unsettling noise. Amidst all the commotion, I found solace in the fact that Jane and Lila remained undisturbed, blissfully asleep. Thankfully, their peaceful slumber spared me from the prospect of a prolonged and sleepless night. The incident had shaken me to the core, leaving behind an unsettling feeling that refused to dissipate. It was evident that there was something off about the toy, and I couldn't shake the nagging suspicion that it was somehow intertwined with the strange events of the previous night. The lingering unease compelled me to dig deeper, determined to unravel the mysterious connection between the toy and the uncanny occurrences. The next morning, while I was busily preparing breakfast, Lila came sprinting into the kitchen with tears streaming down her face. She was sobbing uncontrollably as she explained that she had been playing with Jane in the playroom and left really quick for a bathroom break, but somehow the door had become locked. Lila insisted that she had not locked the door herself and knew that Jane wouldn't have been able to neither. The fear in her voice was palpable, and my heart began to race as I realized the severity of the situation. Jane's distress was evident as she noticed the closed door and her inability to turn the door knob. Her cries grew increasingly hysterical, reaching my ears and intensifying my fear and anxiety. Without hesitation, I sprang into action, desperately scouring the area for the key to the playroom. However, my frantic search proved futile, further fueling my panic. Uncertain of the next course of action, my mind raced in an attempt to find a solution. Time was of the essence, prompting me to call my husband, hoping he might have taken the key. When he informed me that he hadn't, a profound sense of helplessness washed over me, and my anxiety tightened its grip on my chest. As I approached the playroom, I noticed that darkness engulfed the entire space, leaving nothing but a void of light. Glancing through the slender opening beneath the door, I could detect no traces of illumination breaking through. A wave of sadness washed over me as I became aware of Jane's petite fingers slipping through the gaps, desperately seeking solace. Her escalating fear and unease were palpable, and it tore at my heart to witness her in such a state of terror and vulnerability. In that instant, tears welled up in my eyes, cascading down my cheeks, as I grappled with the desperate urge to assist her. The grip of fear tightened around me, leaving me paralyzed, and it was evident that Lila shared the same intense fright. All I yearned for was to restore serenity, to provide solace to my precious daughter and alleviate her anxieties. Yet, in the face of the locked door in the absence of a key, I felt utterly powerless, unable to bridge the gap between us. Driven by desperation, I lunged for my phone and feverishly scoured the internet for any guidance on lockpicking. My heart pounded in my chest, my thoughts scattered in disarray, all while Jane's distressful cries and piercing screams echoed from the other side of the door. Each wail felt like a shard, shattering my heart into countless fragments. I diligently followed the instructions outlined in the video, attempting various techniques to pick the lock, but to no avail. Frustration and panic welled up within me, intensifying with every passing minute. Each ticking second served as a painful reminder that my precious daughter remained confined and gripped by fear. After a prolonged wait, my husband rushed home with unparalleled speed, his determination propelling him forward. Without a second's delay, he made a beeline for his trusty toolbox. Watching in a mix of astonishment and relief, my eyes widened as he extracted a hammer. With resolute purpose, he swung the hammer with unwavering force, striking the door knob repeatedly until a resounding crack reverberated through the air, marking its ultimate defeat. As the door burst open, I sprinted towards Jane, tears flowing down my cheeks, and unfolded her in a tight embrace. Her frail body trembled with a mixture of fear and immense relief as she clung to me. While I held her close, a sudden eruption of noise erupted from the toy chest, triggering a cacophony of other toys joining in. I turned to my husband, our faces etched with shared trepidation, as we both struggled to comprehend the eerie occurrence. Overwhelmed by fear, we exchanged knowing glances, acknowledging that something was not right. With caution, he advanced toward the toy chest, his hand trembling as it hovered tentatively over the lid. As he gingerly opened it, an eerie silence enveloped the room, prompting both of us to release a collective sigh of relief. However, our respite proved fleeting, as Jane's anguished cries pierced the air. She desperately reached out for Buzz, seeking solace in his presence, oblivious to the unsettling events unfolding around us. Swiftly, my husband slammed the lid of the toy chest shut in a bid to silence the unsettling phenomenon. Yet, despite our hopes, Buzz sprang to life once more, causing us both to startle at the sudden sound. With a cautious touch, my husband retrieved Buzz from the chest, meticulously inspecting it for batteries, only to discover an absence of any power source. In a swift motion, my husband forcefully closed the toy chest, aiming to quell the disconcerting phenomenon. However, our hopes were shattered as Buzz sprang to life once again, causing both of us to jump an alarm. Meanwhile, an eerie light show unfolded throughout the house, as the flickering lights cast an unsettling glow. Anger surged within me, as the fear not only gripped us, but also affected my precious girls. In frustration, I shouted aloud, What do you want? Miraculously, everything abruptly quieted down, as if in response to my outburst. Fueled by determination, we resolved to confront the enigmatic force that had tormented our family. My husband, resolute in his actions, shattered Buzz into myriad shards, casting him aside without hesitation, despite witnessing Jane's tearful distress. The weight of subjecting our daughters to such a traumatic experience pressed heavily upon our hearts, but we recognized the necessity of taking decisive measures. Without faltering, we made the arduous decision to abandon the house, vowing never to set foot within its walls again. We refrained from acquiring any new toys, symbolizing our commitment to embrace a fresh chapter of our lives, free from the haunting memories that once plagued us.


We just made four shirts in four minutes and we'll show you how we did it right now What is up a welcome back do you like to do it build or make it a great? That's what we do here every week of this week. We're hitting the trail Yes, we're going camping. We're going to a music festival at a campground with my sister and so I say it was a music festival It is a music festival. I'm in then So I wanted to make some t-shirts my sister's pretty funny So I thought we could make some humorous t-shirts to take with us So I thought we'd make this quick video and just share it with you a little project with you as we make it We have everything already cut out on the vinyl So all we have to do is press it on the shirts and show you what we've got So we'll start with this one since it happens to be right here. I think I have it right All right, looks good 315 15 seconds Oh by the power of grayscale Is it on that was it 15 seconds? Yes, but because we have a baby mat. I'm gonna hit this top part again.  All right. This one said cool peel So I am just going to let that sit. Yeah on the next one All right. So I used Some non-cricut vinyl And I selected heat transfer Not cricket brand But it's still cut all the way through the back So I am I have it already stuck on here. So I can't pre-press So we're just going to have to see if that is winging it. We're just going in. We are winging this like a bomb So it says I'm gonna show you what it says Oh Yeah, I do it too. You're getting crazy. Just go in with it Press it Looks good. It's on the mat I go in You would Drop it Drop it babe.  Oh, I can't get my cord right. Oh, I'm standing on it Oh Is this a cool peel too? Yeah, I say we let this one cool peel Cool it down cool it down Shirt number three three shirts Is this already on there? Um, yes lined up already good. Yeah. Oh man. You are on it. Good job You've got to have this v-neck Off the mat or it might not heat evenly That's also a lesson learned All right. All right, we got it. Yep, let's get awkward. I feel like those 15 seconds get longer each time Like she said her sister's hilarious, but her husband is like, um, very introverted. I'm making him a special shirt It's it speaks it speaks lots of words volumes. Yes, it's he'll get it. He'll get it Is this all lined up too? Not really you might have to lay it down Move it too. Press this one. This one's got a lot of words. Double press Double press I'm going in I'm going back out I'm going right back in I gotta get this bottom So that normally it's not on all the way There you go Killing it killing it All right. This is also a cold peel. Yeah all cold peel. Yeah. All right. So we would make like, uh four shirts and Four minutes. That's pretty good All right, let's do this first one start with the first one Is it a quick cold peel or is it just uh, I just say peel it Hold on let me get close so it doesn't stretch too much It's just cold peel, but I think it would have been better as a warm peel. Yeah sticky sticky To be honest I'm winging it who would have thunk So you guys have probably seen this one as hilarious What does it say to be honest? I'm just winging it life motherhood My outfit everything Yeah sums it up All right next one Next cold peel you're gonna put this one over here Oh, this one came off a lot easier I think it's because they're thinner letters I came I saw I made it awkward should have made that one for garret, but it's mine Some people call it awkward other people call it Awesome the cold peel a little easy I said that and then I guess though this one's tricky because The cricket cut right straight through the round Film So I just had to make it work. I took it straight from so you can say that I took it straight from the Um mat and put it right down on the t-shirt and peeled it up from there and it worked. I salvaged it In the honor So we have to peel some of the letters up individually Hmm I'll work on this if you want to peel the next one. All right Do you want me to hold your shirt up? Yeah It says I know I said hi But I'm not prepared for a follow-up conversation And that's uh, that's my guy right there That's him. Hi. That's all I get 90 minutes. I get a high And maybe you'll see you later Maybe you'll see you later It's all right I laugh fragile not like a flower. I didn't even see the kaboom down here. It says kaboom at the bottom That one's also mine All right, so I did all this and I didn't even get a shirt All right, I should get a shirt.  Wow. That was quick, babe four shirts four minutes Let's go put them on Oh, I don't know how a shirt I'll go put it on. All right, you go put it on So I got all the shirts That's the thumbnail All right, if you guys like this week's project go ahead and give us a like Leave us a comment. Tell us what you like. Tell us what we could have done better Tell us what you want to see if you're not yet subscribed. Hit that subscribe button down here somewhere And then if you need another fix of kim and garret You can check out one of our past videos over here Until next week. All right, we'll see you guys later. Wow