Before we move to our considerations of SSIs, as we are meeting online today, it will be more challenging for members to indicate agreement to the items being discussed. Therefore, I want you to use your hand if you are not content with the question being put or if you wish to speak without an instrument. The first item of business is consideration of an instrument subject to the made affirmative procedure. An issue has been raised on SSI 2021-470, the Public Health Coronavirus International Travel and Operational Liability, Scotland amendment number 13, regulations 2021. The instrument is one of a series of instruments that amend the Health Protection Coronavirus International Travel and Operational Liability regulations 2021. The official drafting practice requires that each instrument in a series should reflect the title of the principal regulations that it amends and include a number indicating the number of SSIs amending the principal instrument in that year. However, when referring to the principal regulations, the title of this instrument refers to public health rather than health protection. The Scottish Government has confirmed that this was an error. The next correctly designated instrument amending the consolidated international travel regulations is also numbered number 13. The number in the title of further amending instruments will therefore not accurately reflect the number of instruments that have amended the international travel regulations in 2021. The Scottish Government confirmed that it does not propose to amend the citation provision in regulation 1 of the instrument because that could cause further confusion. Instead, it will draw users' attention to the instrument in footnotes and subsequent instruments where appropriate. Does the committee agree to report the instrument under the general reporting ground in respect of a failure to follow proper drafting practice in the title of the instrument? I agree with the recommendation. However, it has to be said that this is very swappy drafting practice. It just should not be happening. You need to get the title right. The Scottish Government says that it will put something in footnotes, but that means that ordinary members of the public will find that it is very difficult to follow. You should not need legal training to have to follow regulations that are coming fast and furious at the moment. That is why we are seeing more and more mistakes like this. Legislation has been drawn up at pace. I am concerned that checks and balances that have been put in place or have not been put in place should not be making mistakes like this. It is probably worth a letter to the Scottish Government from the committee just to highlight that we are not satisfied that this kind of error is being made. I thank Mr Simpson for his comments. I echo his comments, particularly regarding the clarity for members of the public. Anyone who is a lawyer will clearly be able to navigate the way around this type of situation. However, in what clearly is a fast-moving situation and regulations, we have clearly seen a number of regulations in this area. For clarity for members of the public in particular, I suggest that the Scottish Government needs to improve on that. This is not a common occurrence by any manner. It remains the first time that this has happened, as we will all acknowledge. However, I agree that we should write to the minister to highlight our concerns. With that, does the committee wish to note that the Scottish Government undertakes to clarify the anomaly in the instrument's title of footnotes to subsequent amending instruments? No member has indicated other than comments as well that they are not content, although they wish to speak so. We are agreed on both points. Under agenda item 2, we are considering instruments subject to the affirmative procedure. No points have been raised on the following draft instruments. The Scottish Government, the Scottish Local Government elections amendment order 2022. The climate change and nitrogen balance sheet Scotland regulations 2022 and the maximum number of judges at Scotland order 2022 is a committee content with those instruments. No member has indicated that they are not content or that we should speak so. We are agreed. Under agenda item 3, we are considering instruments subject to the negative procedure. An issue has been raised on SSI 2021-463, the Red Rocks and Long A Urgent Marine Conservation number 2 order 2021. The instrument revokes and replaces the Red Rocks and Long A Urgent Marine Conservation Order 2021 SSI 2021-131 due to the extension of the boundary of the designated Red Rocks and Long A area of the inner sound or sky marine protected area. The instrument is to be brought into force urgently to further the stated conservation objectives for the main protected area, protect flapersgate and their eggs. It was made in line before the Parliament on 9 December 2021 and committed to force on 16 December 2021. Accordingly, it does not respect the requirement in section 28.2 of the interpretation and legislative reform at Scotland in 2010 that at least 28 days should elaps between the laying of an instrument subject to the negative procedure and the coming into force of that instrument. In its letter to the Presiding Officer, explaining the reason for why the 28-day rule has not been complied with, the Scottish Government outlined that following advice from NatureScot, the extended marine protected area has been redesignated urgently in section 282 and has been breached to remove the risk of further impacts on the flapersgate nursery area as soon as possible. Does the committee agree to report the instrument under reporting ground to J? On the basis that there has been a failure to lay the instrument in accordance with the laying requirements under the interpretation and legislative reform Scotland Act 2010. Is the committee content with the Scottish Government's explanation provided for failure to comply with the laying requirements? No member has indicated that they are not content all that we should speak and so we are agreed. Also, under the agenda item, no points have been raised on SSIs 2021, 457, 461, 462, 466, 467 and 469. Is the committee content with those instruments? No member has indicated that they are not content all that they wish to speak and so we are agreed. Finally, under agenda item number four, we are considering instruments not subject to any parliamentary procedure. An issue has been raised on SSIs 2021, 452, the Act of Siddharth, summary applications, statutory applications and appeals, etc. rules, 1999 and sheriff appeal court rules amendment age of criminal responsibility, Scotland Act 2019-21. The instrument amends the act of Siddharth, summary applications, statutory applications and appeals, etc. rules, 1999 and the act of Siddharth, sheriff appeal court rules, 2015. Paragraph 3, 2 and 3 insert new rules into the sheriff appeal court rules, referring to an appeal under section 383, 443 and 673 of the age of criminal responsibility, Scotland Act 2019. The committee identified an error with an inconsistency in the cross-referencing in paragraph 3, 2 and 3 of the instrument. In correspondence, the Lord President's private office explained that the reference to section 443 of the 2019 act should instead be to section 463 of that act, and it has committed to rectifying the error at the earliest appropriate opportunity. Does the committee agree to draw the instrument to the attention of the Parliament on the general reporting ground in respect of this incorrect cross reference? I do what to come in on a further point. Does the committee welcome that the Lord President's private office has committed to rectifying the error at the earliest appropriate opportunity? I would like to highlight one other point. Clearly, with some of the information that we have received, it did strike me that the Lord President's office had suggested that they were acting urgently to the instrument that the Scottish Government brought in to change the age of criminal responsibility. Bearing in mind that the act was passed in 2019, it strikes me that it clearly developed in communications between both the Scottish Government and the Lord President's private office in that period of time. I suggest that, as a committee, they were right to go to the Scottish Government and the Lord President's private office just to seek some clarity on the communications workplace before the introduction of the instrument that the Scottish Government brought forward, but also the situation that we have today. Other than that additional item, no member has indicated that they are not content or that they also wish to speak, so we are agreed. Also, under the agenda item, no points have been raised on 2021-456. Is the committee content with the instrument? No member has indicated that they are not content or that they wish to speak, so we are agreed. The next meeting of the committee will take place on Tuesday 11 January 2022, which will include an evidence session on the committee's inquiry into the use of the made affirmative procedure during the pandemic with John Swinney MSP, the Deputy First Minister and Cabinet Secretary for Covid Recovery. Before I do that, I will close the meeting and move into private. I wish all colleagues on the committee, all of our committee staff and anyone who is watching a very Merry Christmas new year. I would also like to ensure that you all stay safe over the festive period. I look forward to working with you again in 2022, and it certainly has been a pleasure to work with you this year, after the election win. I also want to make him the convener of the committee, so thank you very much for all of our work together. With that, I would like to close the meeting and move into private.


Welcome to the NTN Nightly, I Am General Novel, this edition's top stories. Johan and Dujor's Algas Organics is on the verge of a major breakthrough in the US market. Wasco pumps the message of conservation and sustainable use ahead of World Water Day. The Saint-Nutra Civil Service Cooperative Credit Union celebrates its achievements. All that plus the latest in youth development, sports, and the NTN Nouvelle de Cléon. The Ministry of Commerce, International Trade, Investment, Enterprise Development and Consumer Affairs has congratulated Saint-Nutra Youth Entrepreneur Johan and Dujor, owner of Algas Organics for receiving the 2019 Commonwealth Youth Award. Dujor was among four young entrepreneurs and the only Caribbean national who obtained the coveted award on March 13, 2019. This company, Algas Organics, converts agasum seaweed into biofotilizers and household chemicals, abating the detrimental effect of the seaweed's hydrogen-sulfide emissions. During the last few months, Algas's plant tonic has garnered heightened interest in the regional and international markets, particularly the US. Export's inclusion has been assisting Dujor in breaking through the US market. Sunita Daniel is the Chief Executive Officer. We spoke to some members of the Miami Chamber of Commerce who have agreed to look at using Mr. Dujor's natural product at baseball fields and you would understand where the grass comes in in baseball fields but also for us to look at using them on golf courses in Miami. So that's really important for us. Meanwhile, as successful as Algas Organics has been in its operations, the company on its own does not have the full capacity to eradicate the agasum invasion along local shores. Prime Minister the Hon. Alan Shasne says a coordinated regional approach is needed to combat the problem. Over the years, the agasum seaweed has been making its way to the Caribbean from the agasum sea, causing great expenses to governments in the region. While the species is not harmful to humans, its removal is time-consuming, expensive and can damage the beaches. Incoming rafts smother sea grasses and coral reefs, while fisherfolk struggle to get in the water as the agasum also tangles up their motels, engines, nets and lines. Prime Minister the Hon. Alan Shasne indicated that despite the best efforts of Algas Organics, the invasion of the agasum seaweed remains a perennial issue. In Martinique, some of the coastal communities on the Atlantic side are actually considering moving. That's how serious it's gotten. This is a huge cost to our countries, notwithstanding the success of Mr. Dujon. I want to again congratulate him on winning the Commonwealth Youth Award for this region. I think that's for Canada and the Caribbean. That his project still is not an advanced stage that it's going to be able to deal with this project, this problem in its entirety. The invasive seaweed has been successfully utilized by Algas Organics to make fertilizer, but the Prime Minister explained that this is not enough to rid the region of the species. Prime Minister Shasne disclosed that a regional approach is required. However, he lamented that it appears the situation will worsen before it improves. So we're seeing that with the continuation of global warming, the amount of agasum that's detaching itself from the agasum sea and making its way down to Brazil, and when it gets to Brazil the phosphates from the Amazon River are enriching the agasum and so it's becoming a new entity in itself when it starts coming up our coasting and it's much more enriched and obviously you can see it's thousands and thousands of acres of agasum is making its way up from Brazil to the rest of the coast. So it's something that's collectively affecting us. The Prime Minister described the invasion of the species as a crisis requiring urgent attention. The commitment of the government of St. Dujon to the overall development of public sector workers and agencies is unwavering. Minister for Home Affairs, Justice and National Security, Senator Honourable Herman Gale Francis says this is evident through provisions that have been made for the St. Lucia Fire Service over the last two years. We have employed 80 fire officers, 50 officers have been promoted, including actually making a fire chief and a deputy. If you remember the impasse in 2014 after the Commission of Inquiry, there was a hiatus and four years we had an acting fire chief. We have corrected that, we have an actual fire chief now and a deputy. Several officers have received specialized training both locally and overseas. Unprecedented, never before has that number of officers been able to go overseas on training. All stations have been renovated and safety procedures have been enhanced. Minister Francis says critical attention is being paid to the development of structure for the fire service as recommended by a 2014 survey report. Like one that we should have a commissioner for the fire service, cabinet men and cabinet said no, we didn't agree with that. They also said that we needed to make the fire service an essential service. We are looking at the pros and cons of doing that.  You give notice, you have your 21 days or 7 days notice and you go on strike. But if we remove you from the protective services and put you under essential services, how does the Protective Services Act assist you? If you get injured, you lose a limb, you lose an eye, where are you going to be covered? So we don't just say things, you have to think through some of the things that we ask for. And that is why we actually put you under the Protective Services Act so that we will take special care of you in that area. Senator Herman Gil Francis says he is also keen on ensuring gender parity in the promotions process. The Water and Sewage Company co-operated WASCO joins the international community in the annual observance of World Water Day on Friday, March 22, 2019. For WASCO, the key message this year is the conservation and sustainable use of water in the workplace and at home. In commemoration of World Water Day, the Water and Sewage Company, WASCO, in collaboration with the Caribbean Water and Sewage Association, hosted a panel discussion focusing attention on the importance of water. The day is being celebrated under the theme, Living No One Behind, a concept of the United Nations Sustainable Development Goals. Jason Ernest is the Acting Director of the Water Resources Management Agency. There are eight targets in SDG6. And one of those targets I should point on is the Integrated Water Resource Management. And this is what we as an agency are currently pushing because we're working with all the sectors, all partners, because we realize that water is a finite resource. And there are many players that look to access that water. And in our vision is basically looking at using that water in an equitable and sustainable manner. Eighty-five percent of St. Lucian households have access to clean drinking water. Jim King, Water Service Manager of WASCO, stated that the country is on target with the goals of the United Nations. To achieve that, WASCO has embarked on many different projects in the different communities. No community has been left out from bringing water down to the community of Bhutto in Sufre to actually increasing the size of our lines within the Rodney Bay area. We have embarked on projects around the island and some of the projects are actually ongoing and some to start in the near future. Water World Day is annually celebrated on March 22nd. From the Government Information Service, I am Anisia Antoine reporting. Prime Minister the Honourable Alan Chastney will travel to Florida for a meeting with US President Donald J. Trump on March 22, 2019. The Prime Minister welcomes the opportunity for dialogue on deepening the relationship between the Caribbean and the United States. Specific areas of the Prime Minister's focus will be security, energy and expanding trade and investment opportunities. This is NTN Nightly coming up the latest happenings in youth and sports with Ryan O'Brien. For effective chemical treatment of Black Cegatoka, practice routine preventative maintenance of all tools and equipment, especially the mist blower, to ensure proper functioning. Clean sprayer after use and service the machine regularly, as recommended by the manufacturer. Whenever you are using pesticides to control Black Cegatoka disease, personal protection and safety measures must be followed. Spray operators must always wear proper protective gear. Be for or when handling pesticides, put on your overalls, respirator, goggles, boots and gloves to avoid contact with the skin, inhalation and ingestion of pesticides. For more information on how to treat and control Black Cegatoka on your farm or in your backyard garden, contact the Black Cegatoka Management Unit at 451-5091 or 515-894 or email bpmu at canvw.lc. This message is brought to you by the Ministry of Agriculture in collaboration with the International Cooperation and Development Fund of the Republic of China on Taiwan. Welcome back. We join Ryan O'Brien for the latest happenings in youth development and sports. Hello once again. I'm Ryan O'Brien if you update from the Ministry of Youth Development and Sports. Close to 600 athletes from 10 schools participated as Southern Qualifiers were completed Tuesday as the Ministry of Youth Development and Sports gets the preliminaries held before the semifinals and finals of the annual Inter-Secondary Schools Track and Field Championship and that comes off at the Dharan-Sami Cricket Ground next week. Competitors came from the VFOR Comprehensive, Beanfield Comprehensive, Trissel Secondary, Sufray Comprehensive, PI Secondary, Anjir Secondary, Ground Evier Secondary, Stanley John Odlam Secondary, Miku Secondary and Kendall Mason Secondary. They competed in both track and field events including 100, 200, 300, 400, 800, 1200 and 1500 meter events, Discuss, Javelin, Shotput, Long Jump and High Jump. Northern Schools Qualifiers will be held at the Dharan-Sami Cricket Ground Thursday and Friday. With a pole vault program currently being undertaken here to revitalize the event, we take a look at some of the island's history as it relates to pole vaulting. From the late 1990s to the late 2000s, Dominic Johnson represented St. Lucia at numerous world-class events including three Olympic Games. From 2009 to 2014, four young St. Lucia men represented the nation at the Carrefta Games, earning six medals including two gold medals. Two of these young men went on to university scholarships. Rick Valsen from Rosalie Secondary won an NCAA Division III National Championship in 2014 while also representing St. Lucia at a Commonwealth and Pan-American Games. Mickey Ferdinand of Miku Secondary eventually combined his pole vault abilities with the high jump and is now enrolled in a scholarship at Texas A&M University. With the inclusion of the boys and girls pole vault in the secondary schools championships, the girls will have an opportunity to learn a new and unique sport that has a history of success for St. Lucia whilst striving to represent their schools at the national level, an opportunity that has not existed in decades. With facilities in the north and south of the island and plans for new national and regional clinics to be hosted over the next two years, the sport has never been in a better position to provide opportunity for our youth. The series of clinics in 2019 and a similar pattern of clinics in 2020 will lead the way towards the establishment of a formalized avenue for school sports and provide an opportunity for success for youth around the island. And as we close, let me just inform you that the offices of the Ministry of Youth Development and Sports will be closed Thursday and Friday to facilitate some air quality improvement works there but staff will however be based at the Darren-Sami Cricket Ground to assist with the execution of the northern qualifiers. If there is an urgent need to have a matter addressed, you can access staff members at that location. I'm O'Brien. That's your update from the Ministry of Youth Development and Sports today. Thanks Ryan. The St. Lucia Civil Service Cooperative Credit Union celebrated the achievements of staff for the long-standing service and outstanding performance at end of year 2018. The company's annual awards ceremony was held last week at the St. James Club Morgan Bay. We have more in this report. When it came to identifying the individuals who went above and beyond the call of duty, the Board of Directors and Management of the St. Lucia Civil Service Cooperative Credit Union left no stone unturned. Over 15 of its members received awards yesterday for playing a key role in the company's growth and development over the last financial year. President of the Board of Directors, Zephren Francis, expressed his immense pride in the accomplishments of his fellow members and offered a few words of encouragement for maintaining the standards and even setting higher ones for the company. Today is your day. Some will shine more than others. But remember, you're all a part of it. The award ceremony today is just a start of many things to come. It's a way of saying thank you. We are here today to be part of your celebration. We are here to commend you. Awards were presented to members for the outstanding performance in at least five different categories, including team member of the year, employee of the year and teller and loans officer of the year. Some awardees were selected by the employees themselves. Receiving the award, I was totally happy also for the other awardees. I'm happy for them and I hope they continue to do good in their work so they can get another award in the other year. Well, it feels good. I'm fairly surprised. I wasn't expecting an award and it was a pleasant surprise. The company also took the opportunity to say a proper farewell to one of its longest serving members who recently retired. It's a good place to work. It's a good environment. The heads, they treat you good.  I myself, I was a custodian and then I got the training. I was very, I did not want that at the beginning, but I didn't go in. I appreciated that. Treasurer of the Credit Union, Ivor Daniel, closed the ceremony by commanding staff once again for contributing to the satisfactory numbers published in the company's annual financial statements. From the Government Information Service, I am Anisia Antoine reporting. Stay with NTIA Knightly up next. Primers Hutchingson is here with the NTIA Nouvelle. Everyone is at risk for getting a foodborne illness. While most foodborne illness cases are mild and go unreported, long-term health complications and even death can occur from a foodborne illness. Foodborne illnesses are caused by contamination of food at any stage of preparation. If you are a food handler involved in home-based food production, meat, fish, chicken or a big shop, as a food vendor, how you prepare food can put your customers at risk. Do you know the risks and how to avoid them? The Saint Lucia Bureau of Standards can help you. For more information, contact the Saint Lucia Bureau of Standards at 456-0546 or email SLBS at candw.lc or visit the website at www.slbs.org.lc Saint Lucia Bureau of Standards, making quality and standards our way of life. Welcome back. We join Primers Hutchingson for the NTIA Nouvelle Aquial. Thank you so much, General. Ladies and gentlemen, I would like to thank you for the opportunity to inform the government of the NTIA Nouvelle Aquial on the national television and NTIA Nouvelle Aquial. I would like to thank Primers Hutchingson. During the session, Prime Minister Alain Chastney and the media for the NTIA Nouvelle Aquial announced their intention to encourage other people to take care of their food. I would like to thank Guadeloupe and Martinique, who have found my association, to take care of it. And then, Prime Minister Emmanuel Macron, to discuss the march that will take place in these countries, when it comes to paying my taxes on the whole business of the country. Prime Minister Chastney declared that I would like to thank the NTIA Nouvelle Aquial with a lot of help to approach Prime Minister Martinique and Guadeloupe to make arrangements for the NTIA Nouvelle Aquial and then Prime Minister Macron. I would like to thank the NTIA Nouvelle Aquial with a lot of support and a lot of time to make an event for the NTIA Aquial to bring in the country that is where NTIA Nouvelle Aquial is. I would like to thank the NTIA Nouvelle Aquial with a lot of support and a lot of time to I have made an announcement that I will develop several T-1s to build a residence. One of my T-1s is about 11 T-1s and about 6 T-1s in Denry. According to the executive officer for the company, Mr. Roderick Sherry, the development of these T-1s is about 9 T-1s and 26 T-1s. According to the investor, the T-1s is about 4,000 T-1s for just 12,000 T-1s. The T-1s is about 4,000 T-1s for just 12,000 T-1s for just 12,000 T-1s. According to the executive officer for the company, Mr. David Desi, the T-1s is about 5,000 T-1s for just 12,000 T-1s for just 12,000 T-1s. The T-1s is about 5,000 T-1s for just 12,000 T-1s for just 12,000 T-1s. The T-1s is about 7 T-1s for just 12,000 T-1s. According to the executive officer for the company, Mr. David Desi, the T-1s is about 7 T-1s for just 12,000 T-1s. According to the executive officer for the company, Mr. David Desi, all the colleagues, organizations, sects, and public events to help them participate and then to initiate their success. This is what we call coffee, as you can see in the work, observing the second anniversary of the process to follow the theme of all of us together to make good news and to help you a lot, exactly, to pay for this, to have a better place to live. We have announced that we will have a public health service that will provide public health services. With Godzilla, I have been doing this for 26 months. So, the service that was available, normally, for my salary, was provided by an agent care unit. This change is necessary to do the cleaning of the place. I also have a notice that I have been doing for a special service for those who don't want to work. This is a wellness center for the clinic. I have been doing this for 12 months. This is a service that I have been doing for the clinic in Godzilla. If you don't want to receive more information, you can call the clinic. This is called CAT-Sexio-Nefsis-Session. That's all for today's news. Thank you very much for watching. Thank you for your invitation. If you want to receive more information, you can call the clinic. That's all for today's news. Monsieur Pil Primus, here's a look at what's happening to us weather-wise. The Atlantic high-pressure system will maintain a moderate easterly wind flow across the eastern Caribbean region during the next few days. Low-level shallow clouds drifting with this wind flow will bring a few showers over the islands during the next 24 hours. The tide for Castry's Harbor was high at 3.34 p.m. and will be low again at 9.30 p.m. The tide for Vier 4 Bay was high at 4.41 p.m. and will be low again at 10.57 p.m. The seas slide to moderate with waves 3 to 5 feet or 0.9 to 1.5 meters. The sun will rise Thursday at 6.07 a.m. That brings us to the end of the NTN Nightly. Join us next time at 7 p.m. before we repeat at 7 a.m. You can also catch up with us any time on the St. Lucia Government Facebook page or YouTube channel. I am General Norvel.


supported why and how that changes the community. Also changing a more general sense changes that I've been through and things that we've learned that I think I'm about to inform what we're doing, changes in technology, and as Cameron Lanyu says, that the most important thing about technology is how it changes us. First, just to put this into perspective, if you think about technology, it's not just about computers, you can think about, since we made the first tools, that was the technology at the time. John Maynod Smith gives us a thought experiment and says that if you imagine the whole of history from the first vertebrates through to now in a two hour film, the tool making map, so technology appears in the last minute of that film, and if you imagine the history of tool making maps, so like the story of technology, and if that was a two hour film, then the domestication of plants and animals has happened in the last half minute, and the printing press, the steam engine, the atomic bomb, the internet, all of that would happen in the last second, so really what that shows is that technology is basically just exploding and we are living in a time of constant change that basically we've never had before. So yeah, change, if I think about, if I think about change, just the change I've seen in my life, if I think about my first experiences on the internet in the mid 90s, it was before we had dialogue at home, I used to get a couple of hours a week at a train centre in the local town, so I used to collect as many floppy disks as I could find, go down there and download lots of demos and music mods and things, I don't know if everyone remembers these times, but you could get a lot of them for one megabyte floppy back then, very good. And then in 97 I built my first website that someone paid me to build, believably, if everyone remember frameset, if you don't remember it was like basically web components or Angular 2 in the 90s, and then I went to university later that year and they gave me some space so I started building the website, but the internet was very different back then, there was no Google, you couldn't search for things and have them delivered to you. You would look through directories of websites, or there would be web rings that collected together websites around certain topics, but every site was unique and different, and you could tell you were accessing someone else's computer, it was like you'd gone around to someone's house and let you in to have a look around, every site was unique and really personalised by a creator like this guy. He has a website. So I think about what my self back then, the first time I was using the internet, what I think of the internet today, and I imagine myself going back in time to try and explain to myself what we've done. I'd have to explain how we thought technology was going to be this time saving thing that made us all smarter, but actually it seemed like it was making us more dumb and actually we created loads more distractions so we're actually less productive. I'd have to explain how the internet was supposed to bring us all closer together in many ways, isolated us. And I'd have to explain how instead of every person creating a unique profile, we basically decided to sort of fit ourselves into these rigid templates that we put our personalities, our businesses into. I'd have to explain how we'd invented this word cloud to disguise the fact that we were using other people's computers to store all our personal information. And I'd have to explain how we'd basically become dependent on these corporate silos that basically hit behind this concept of cloud to collect data on every aspect of our lives and then use that data to manipulate what we see online to make billions of dollars. And this is one I find hard because I probably wouldn't have understood at the time if I went back and tried to explain to myself that basically one company would control retail online. I feel like, but what about this free open web that we've got? I don't think I'd be able to understand that. But I'd also be able to say that there were people who were working to make an independent alternative to the corporate web and I'd have to say that I was part of that. So another big change was me coming from Sheffield and moving down to London. In Sheffield I had hidden away from the dotcom boom and bust in academia doing research on semantics of object-oriented programming languages. But it was there that I first met Drupal. It was Drupal 4.3. I used it to build a community site for a group of DJs that I was part of and I really didn't do anything more than just install it and forget about it really. I didn't realise it was this community growing that would collaborate to build something so amazing. I learnt about co-operation later when I moved to London. I came down to London before I got a chance to head up the new media departments at an independent record label. At the time, iTunes was about to launch in the UK and I was about to learn about co-operation and I was also going to learn how to do a start-up. Because working in independent music, the digital music services were basically not playing fair. I joined the new media committee at the Association for Independent Music and together, collectively, the independent record labels could represent and get a fair deal from iTunes so we could get the same for independent artists that major labels would get to. That really taught me the power of independence collaborating. Then I came back to, that turned into a start-up kind of accidentally. It turned out that we built for the record label and other people wanted to use it so we kind of accidentally did a start-up and then after that I went freelance and found Drupal again. And again found this community of independence or collaborating so for me it was an actual fit. I want to talk a bit about change outside of that because when I first moved to London I lived in Doulston and going back there now it's a completely different place. As you can see it's now a lot of posh flats and it's mainly inhabited by ghosts. I got more immediate experience of this process of change, this process of gentrification when I lived in Brixton, I lived there for several years. It had already went on its way to gentrification when I moved there. It wasn't the 24-hour crack supermarket that it used to be. But it still had its edgy bits and there were still areas you'd avoid. But the process of gentrification, Brixton was a classic example of this. First the artists and dropouts from mainstream society moved there. And I lived between two squads of basic artist communities so I could see and witness this around me. Basically that starts to reduce the perceived risks and then the typical pattern then is that things like these roads start to pop up as the risks. The area starts to become safer. In the article I got this image from a photo piece about Brixton gentrification. The author said that one day all that will be left will be a carefully packaged Brixton experience and not the living culture and people who made the place unique in the first place. And in another article Writer Brett Scott talks about gentrification and says that as the perceived dangers that keep the property developers away erodes the exotic becomes safe, interesting, cool and not threatening. And it says like a tiger being transformed into a zoo animal and a picture and then a tiger for interest wearing cocktail parties. Something feels gentrified when this shallow aesthetic of a tiger takes over from the authentic lived experience of a tiger. I really like that idea. Basically both those quotes showing that it's the gentrification that retains the essence of the thing, what kind of loses what made it, the quality that made it what it was. So I switched to thinking about through the ball and how that's changed over the years. But to put it into context like how Drupal came around in 2001. The web was a very different place back then. Geositters was kind of past its peak. My space had yet to arrive. Geositters, that basically lost popularity.  Then Geositters got replaced with things like LiveJournal, Friendster, which then became the sort of blogger of MySpace. You see the options for customisation and options for control reducing and eventually we get to Facebook where we have quite a rigid defined template. But Drupal persisted through all of these changes, everything that was changing on the web and from message board to hackable platform and now to enterprise CMS. So you can think that the original artist that came and started to sort of pioneer the area with the political activists that launched the first Drupal company, Civic Spaces, that led to NGOs, charities and then that sort of makes the place accessible. Then the sort of media companies move in with the likes of MTV and it starts to look interesting and cool and not interesting.  There's obviously big changes and we have to think about how that affects us as a community. At the same time Drupal has gone through massive changes and Drupal obviously built on PHP. So we have to take into account how PHP has changed. You know Rasmus talks about the beginnings of PHP and how no one uses it, how it was supposed to be used. It was basically like a wrapper around some C that you could access from your web pages. But as no one wanted to write C code, more functionality was put into PHP. This was what people can slide off PHP a little bit for some of the inconsistencies people complained about. A lot of that comes from the fact that it was just wrapping C libraries and different C libraries had different conventions so those inconsistencies appeared in PHP. So if you look into strings and arrays, in particular context PHP is consistent. But then actually we through the years that Drupal innovated because Drupal had to come up with concepts to do what it needed to do. Because PHP didn't support a lot of the things like extensibility that Drupal wanted. So we innovated things with using naming conventions to deal with night namespacing issues and modules and things like that. So a lot of those Drupalisms, the things that people complained about Drupal actually came about as innovations that meant that we could achieve what we wanted to achieve. And then we think about how that's changed now because you kind of have to forget everything you know about PHP and relearn it. The PHP world now is totally different. PHP is a proper language. It's a fast scripting language. PHP 7 in benchmarks outperformed pretty much everything else except go for doing like webby related things. Faster than for most common web kind of things faster than Node.js. So we really have to start taking PHP seriously. And also then we've got the ecosystem that's come up around it. And you know Drupal 8 is part of that but it's only part of the whole ecosystem of symphony that you know all these libraries and stuff that's available through packages. So it's yeah it's a great time to be doing PHP and Drupal. But bear in mind all those changes. How has that changed Drupal the user base and the communities? How have we changed? Because we've extracted by those people in the back. Yeah we've come a long way from the early days of activism. And that means that over the time the kind of things that we've made gains from that. If you think about the urban regeneration part that happens in gentrification you can look at the kind of topics that have been talked about at conferences over the years. And kind of get an idea of how the community is developed with things like configuration management, better development workflows, testing and better tooling. These are all things that we've developed and we all benefit from. But there's always going to be some people who see the other side of the gentrification process. What makes it controversial? And that's the sort of social cleansing aspect. So yeah, who loses out? Do the original crash ridge users on their own like lower end hardware they struggle with hosting it themselves? There's Drupal as a platform as a service offerings but they can be quite complex and pricey for those individuals, smaller organisations and gratuitous organisations. So we find that they've kind of moved over to places like Squarespace where you can quite easily build your own website. That brings its own problems because you realise you've outgrown something like Squarespace which is not really a CMS, it's a page builder. And you realise you've outgrown that when it's too late and it's quite hard to manage. I think it's important that we think about how we support those users. Thomas Cork on post of the link to QCAP theory of digital activism on my blog. He asked how easy is it to build a site to share catpages in Drupal? The easier that is, the better we'll be able to bring grassroots back into the fold. The idea is that people are more interested in looking at pictures of cats and activism. Activists and people campaigning and people making positive change in the world should use those platforms where people are rather than developing themselves. I think what I'm saying is that we know we develop that platform and everyone benefits. Breff Scott, I mentioned earlier, says, do you abandon the form, leave it to the yupiz and head to the next wild frontier? Or do you attempt to break the cycle, deface the estate agent's signs and pick it outside the wine bar? Or, that's two options, there is another option. Buckminster Fuller says, you never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. So, you think about Drupal, there's the proceeds of Drupal's success come back into the community. We need to be using that to do good, to support people making positive change in the world. I want to be proud to be able to say, I do Drupal. For me, that means I'm part of something that there's a community collaborating to build something that is a tool for people making positive change. But also, as I talked about earlier, the changes in the web and the loss of that open web and the move towards the corporate silos. I think we need to think about Drupal as a tool to support and build that open web, that independent alternative to the corporate web. Chris Anderson says, if the last 10 years have been about discovering new social and innovation models on the web, then the next 10 years will be about applying them to the real world. So, this gives us another way to think about the changes. Rather than seeing the enterprises coming towards us, is this us going to them? Is this us taking our practices into those? In the keynote this morning, there was talk of this idea of developer anarchy and enterprises adopting open source ways of thinking. So, maybe we are turning it on its head and maybe the enterprises could get de-genrified if that's even what I'm trying to explain. So, I've got some ideas of what we can do. But before we start to make things better, we have to start making things worse. I have to apologise because I know in the past I've done some things that have made the internet worse. But I've chosen now not to do that.  I'm not going to do another carousel. I'm not going to do any social logging maybe, but there has to be an alternative as well to using a silo identity. I made this point that it was the developers that built this stuff that breaks the web. It's not just this, it's the things like the modal, the pop-ups. I mentioned the carousels, drop-down menus, all of these horrible things that break the experience on the open web. By reducing the experience on the web, we push people to the silos. So, we need to stop making the web worse, is what I'm saying. We developers, this is our thing, we're building this. Someone said to me, you can't blame the developers, it's the adults people or the business people asking for this. But they're not going to build it. If the developers stop building it, then it doesn't exist. We need to basically take responsibility. We need to stand up and say why these things are all a bad idea. We need to take responsibility and offer alternatives and come up with new solutions of achieving the same thing. So, all of these small little things might add up, basically. I came up with this idea of the retro-grain clause. I'm not a lawyer, but I'm going to try and squeeze this into my contract somehow. If you can't read the small print, I'll read it for you. It says that the client will not force the developer to produce any feature that the developer believes degrades the experience of the web, interferes with expected browser functionality or damages accessibility. Such features include, but are not limited to, modals, drop-down menus, carousels, auto-playing videos, intrusive advertising, multi-part articles, scroll hijacking and welcome screens. We know how to stop making the web worse.  How do we make it better? We need to look at the silos and the functionality that they have, and we need to replicate that, but better. We can do that within the Drupal community, within the wider web development community. We can look at features that they have and implement them in a more open and interoperable way. The backlink, for example, this is a feature that all the silos implement.  This is what makes the silos so sticky. We can have that now on the open web as well. This is an actual working draft thing. It's a standard. We can start implementing this and start using it. We can have that functionality, but in an interoperable way. The other thing is the silos have this kind of omnipresence. We can have that too, in micro book. You can imagine being on your friend's website, looking at their photographs on their website, and leaving a comment. That comment, they're posted back to your website, so you host that comment, it's your comment. This, again, is another working draft standard. These standards, they're not just people sat around talking about standards, wouldn't this be nice? This is a movement, it's in the web, and it's happening. There are services, there's a service like Bridgy, which allows you to easily use this. It's gone from development leader stage, it's getting into journalists and blogger stage, because there's now a really good WordPress module that supports this. But there's a plan for how this spreads to the wider open web. Before it's about choice, because we have a choice about what we build, we're building a web. We value the open web, as opposed to the closed off, siloed web. We need choice, because anything other than choice limits our options. Anything other than choice limits what we can do. I don't want to have to install WhatsApp or Slack to be able to communicate with you. Now I want to use email, it doesn't matter, we've all got a different system, but we talk to each other. I don't want to use Facebook, I don't want to follow you on Facebook to see what you want to. I want to follow you on your website, where I can see your personality or your brand shine through. Most of all, I love the web and I think it's got the power to change the world. I think we're seeing that happen, but not in the way that Silicon Valley sees it. Our future, I think our independence, you know, democracy depend on having choice and options. So we need the wild open web. So yeah, we have a choice. Let's stop making it worse and stop making it better. Thanks for mentioning the microphone if people are interested in how we can get that functionality on our sites. So yeah, any questions? Any opinions? Anyone disagree? When you suggested using... I imagine you have a client who wants to build a series of horrible web features. Have you successfully... I just want you to build something that's horrible and what do you use to do that? This is all relatively new thinking. I recently have walked away from a project where it was very dangerous and I just didn't think it was worth getting involved in doing that. I think there's enough options to do, good work that we can't have a choice about what we're doing at home. So I agree with the idea, but the thing is that I think we should be a worse world, not only of the technology, not falling into very technological terms. Because if you think like in the web in the 90s for instance, I was thinking to the manifesto for independence. So we're thinking we have internet, this is going to post the decentralisation, this is going to create power people because it doesn't matter, it doesn't matter in yender, it doesn't matter in race, it doesn't matter in what we ended up actually, it's the only way around. That's it. So there is this kind of technology-saping society of the only way around. So I see it more as the kind of this, okay, both obviously technology and opportunities, and we have things, you know, how this seems to be completely. But I think we have to be aware as well of the social aspect, because if nobody will make the same mistakes, it cannot come in this way. I agree, and I think that actually, you know, you make a very good point about opportunities for everyone. But what we find is that in systems where everyone is kind of put in and segmented quite easily, there are things like algorithmic cruelty where people get discriminated by algorithms. And so, yeah, I mean, there's fully supports what you're saying. But you know, further on what you're saying, I think about, you know, not making it worse is one thing, and we, yeah, we do know how to do that, and you know, we can at least have that intention.  So that kind of, so I'll get it out there. Just a thought, you've got to, I mean, I've been thinking along the not making it worse lines in another context, and that's in terms of roadworks and doing that roadwork stuff. And my thought is that if we all aim at not making it worse, whether it's people doing that roadwork or whatever else, inevitably we're human, we sometimes don't quite get to the don't make it worse, and we all make it a little bit worse, so the trend is down. What we should be doing is to always aim for making it a little better. So we're always saying, no, the current state is the minimum, not the goal. Doesn't that make sense? Yeah, I think so. I went to the camp last year and I was the only Drupal person out there. I think this is what we need to talk about as a community, and I started off just talking about, you know, Drupal A changes things and that community is changing and where our road is. And yeah, I think that, you know, there are important things like this happening. We can do those big projects, get those enterprise clients, but at the same time we can use that to keep supporting the grassroots and people making positive change in the world. Yeah, more people letting the work come. I think it's, you know, a very interesting thing. I don't see it happening in terms of Drupal yet, because it seems to me that it still is a great thing, but then I'm not that familiar with Drupal A. I think one other question is... Yeah, the trend is that complexity gets pushed down the stack, and we build more and more layers of abstraction, so people don't really think about what's going on in the lead. The whole thing that Facebook and things like that will build on previously, so now is the community going there to see everyone you know within that. Because if you went to someone's website, then you've got to go to 20 people's websites if you want to spy on them for a reason, as we all do. So, I suppose I'm just thinking about what you said. If that's the case, then what happens to the communities that are built to break down or will be there for new communities, but then do we not have the same issue? I think the key thing we get is ownership control initially, so to think about that. The idea that you're better connected, and there are technologies to create those connections on the open web. We've had RSS for years and there's no reason why you can't follow all of your websites if they were supporting RSS, for example. It's similar, you could respond to things like my report or what I've mentioned. These technologies can be used to create that sort of two-way link from that two-way interaction. Hubsub as well is a way of getting, it's like RSS, but real-time. Just a reference is something called dark patterns. Dark patterns.org, which is the same sort of thing you're talking about, but with UX. So basically the people out there that are doing really nasty, manipulative stuff through UX. And it's basically like a name and shame campaign of like, look at what these guys are doing. And I thought you might like that. Dark patterns.org was a good resource. Part of your life is done. Part of my life is done. But there's a talk on there, it's like a conference, and you basically explain some of the things that he's seen. And actually go hands up that he's done it, and that he's been involved with these corporates that are doing these things, of shutting buttons where you can't see them, and putting things in your basket that shouldn't be there and all this kind of stuff. And he's basically running a campaign to say, if we're going to build a better web, we've got to stop doing stuff like this. Because it's bad context. I mentioned in the beginning of the talk about it that one single retailer basically owns a whole world of commerce. If you create bad experiences all over the web, you're just pushing people to that, single experience. It makes me think that just like architects of a civil building variety, we should have some sort of... ...require registration of people saying that we will not do bad things. We will not make buildings that fall down. We will not fail to put any windows in buildings or whatever it is. We'll just put hypocriticals for when to go. I don't know what shape it would be. Because I was thinking that I see this as a kind of conflict between... ...I need to re-decentralise the web that is all in this castle. You have any thoughts on things like blockchain? It's a good example. It can be used for Bitcoin, but it's followed its dynamic, let's say, but it can be used also for many... ...like the idea of creating kind of social contrast in a distributed way. Yeah.  For me at the moment it's more of a philosophical... ...making a decision than this is what we want to do. How we do it. And yeah, I think all of these things need to be taken into account. It's not something I've looked at myself. Yeah. Three more minutes. Three more minutes if anyone has an opinion. Haven't looked at the schedule or anything yet. So maybe schedule that now. Anyone here can help with that.


Alright so the stage is set for our first panel of the day who will be talking about creating sustainable content play This session ladies and gentlemen will be moderated by mr. Arnab Mitra managing director Liquid Asia worldwide. Let's welcome him with a round of applause And I'd now go ahead and welcome our panel members for this session mr. Akash Banerjee Head marketing and partnerships y-com 18 digital ventures boot We will also be joined by mr. Manish Agarwal business head Z5 India and Miss Neha warrior vice president seals India myriad ladies and gentlemen This is our first panel of the day. Let's start with a youth round of applause for them and Mr. Mitra over to you. Thank you So we got a very interesting panel today, so I Think it's a great start that we had already to the day, you know with mr. Krishnan's presentation I think we have a million dollar topic to discuss today Whatever we are seeing around us entire about the OTT platforms and the content and everything that's been created Is that sustainable and how can we actually go ahead and keep sustaining this entire model? So I will just begin the discussion and I actually have fantastic panels over here I have got Akash from boot. I have got Manish from Z5. I have got Neha from myriad. So and I represent an advertising agency. So I Think we are trying to get a very well rounded Point of view about the fact that that Indian industry the media industry actually continues to be Contradictory on one side. We have not just Indian players, but of course the international players like Netflix and Amazon's of the world Investing a lot of money in creating content and Seconds on the other side. We also have free-to-air television channels, which are continuing to connect to the deeper parts of the society and You know what are you trying to understand from this is that while we keep on getting a lot of people using? You know all these platforms and and they're using the data platforms to consume the content Is it really making sense because every time when we are seeing bigger content plays like, you know The sacred games of the world we see significant amount of growth in terms of the consumption What about the other? smaller Content players that are about 25 OTT players at this point in time in the country We would possibly know only five six of them like we can just do a vote here And you will understand only we would only know top five six. What is happening on the other sides? Well, a lot of our content is ad-free and we are spoiled by the likes of Netflix And therefore will consumers actually like when advertisements actually happen on this platform and There is significant amount of investment in creating content our brands. You know really making money While I kind of not to give my point of view here at this point in time I would open the panel to you know starting with You know, Manish yourself that What is your thought on this and how do you think this industry is going to shape up? Thanks, Annab I Think overall OTT has a category like you rightly mentioned as about 24 25 players right now, right? But what's critical is that if you look at from a consumer perspective today and most of today Indian consumer is very very hungry for good content and More importantly if that content is offered in the language of your choice that becomes very critical so And in fact, that's exactly even if you look at from what we at Z5 are trying to do We're trying to offer consumer content in the language of their choice What we witnessed is that this category is growing and of course everybody's interest in this category. It's largely driven By the fact that consumer is has the appetite. I mean We were discussing even backstage if you look at today Indian consumer is spending about eight gigabytes of data I mean on their mobile phones and about four hours per day on the mobile phone is being spent So clearly if you look at it from I mean a few years ago, this number was not even about 300 MB of data So as a category, thanks to smartphone penetration. Thanks to I mean low data costs. We are seeing huge traction Akash, what's your thoughts? Hello, everyone. Good afternoon Let me start off with a quote that Charles became made Close to two centuries back when he said it was the best of the times and it's the worst of the times And I think that line never held true or than what we are all experiencing today It's a great monanza time for the consumers at large massive explosion of devices surplus of content new and varied kind of formats at free experience subscription experience the The time for the consumers has never ever been better But why is it also the worst of the times? one at a platform level for all the platform owners the Monetization challenge continues to be a huge impediment for them to be able to achieve critical scale for their platform and For the consumers it has become a Huge concern area with so much of choice of content with an abundance of coin with the abundance of content It has indeed become a battle for attention But the rules of the game are very very simple The best story wins the most riveting story wins the most relevant story wins And the rest is all complete noise and as platform owners at wood Even on the back of thirty five million plus or the active users monthly users More than five to six billion minutes of watch time We have seen a massive growth in the overall engagement of consumers on a platform with more than five weeks growth But the challenges are for real the challenge of being able to monetize This vast expanse of content second Helping consumers discover the kind of content that they wish to see Third primarily being if India is a country of countries, right? How do you dish out? How do you serve different kind of consumers sitting in different geographies at scale just by Changing just by having X number of pieces of content in regional languages or having a wide number of pieces of content for the new Set of rural consumers or tier two tier three consumers Is that enough to really shape the industry at a scale that we think it should be? And these are challenges that I think not just who Z5 pretty much every platform is currently experiencing and of course One of the things that money should also spoke about What is the experience that you're gonna give our Consumers willing to pay is a ward the way forward or is a sword the way forward or Dabbling with both which is freemium the next model that's going to make consumers convert more make get consumers to spend more time on your Platform these are questions. These are challenges that we're all experiencing but I am more than happy to say and The fact of the matter is there are no right answers and you're in fact discussing In our speakers lounge the only answer very truly is that we all need to keep on Trying out different business models and that's about it. So I guess. Thank you. Neha. I would like to understand from you While Akash wants us to keep on you know experimenting. We still have to make money How do you make money? Hi? Good afternoon, everybody I think like the two of my other panelists have already mentioned that Viewers behaviors have completely changed in the recent past and faster than what we could think and This presents the real challenge for brands as to how to really reach out to the audiences today and If you see the general trends today are not only in terms of catch-up TV on OTT platforms, which is really huge You know, there are there is original content and numbers are there to speak for them for themselves Almost half a billion dollar being parked aside for original content in India and and that clearly is the future But having said that the OTT platform viewers are today totally spoiled for a non Disruptive experience and going forward. However Hybrid you would want to be Time has told us that whenever a richer experience of viewing has come our way We've always taken that and I think that is a non-intrusive ad model And that's where we really fit in because we are completely platform agnostic We work with the linear channels which come on catch-up TV But at the same time we are with the biggest OTT players providing a Unique and extremely superior technology of in-video advertising which is highly contextual and It's actually not a product placement model. It's extremely different way of monetizing your content It the turnaround time is actually a week but having said that we completely keep the ethos of the content in place and We place brands Across thousands of episodes and not just one which is a product placement model and I think that is the future In India while we have tied up with star which is one of the biggest networks in China We are working with the biggest of the digital platforms like Yoku Tencent and The kind of campaigns that we have run out there have been extremely successful Which are completely in-video campaigns and I think that's in future apart from subscription model Ads running within the content and outside They're all going to co-exist but more so the ad unit Of running in the breaks is going to decline as a currency of an and a good quality exposure of in-video Running within the content is going to go up and that's a great monetization model going forward Great. So I think we have heard from all the panelists in terms of their opinion on OTT I think we would get into a little more specifics over here Akash just starting from you because you spoke on Experiences you spoke about how we need to create content and we need to keep the quality of the content in a pivotal position So as an organization as would what kind of strategies do you have in terms of creating content? Which are your highlight content and your regular content? Look at all starts with the consumer segmentation and I think as a marketer It's so heartening to see that few rules of the game. They're still whole intact, right? At wood what we very clearly see are four very different kind of consumer segments The first segment they are still your hardcore TV loyalist Just just before I talk about it would essentially has thousands and thousands hours of content a From the world of the y Com 80 network, which is your colors MTV Nickelodeon colors Etc and a lot of original content that we also create so the first segment It are very clearly the TV loyalist who would essentially have a huge affinity towards watching TV content on TV The only reason when they would you know, they would come on wood would be if they end up missing out on the episodes So it's a very catch-up behavior that gets exhibited and hence How do you ensure that the right kind of episode the right kind of content is shown to that specific consumer segment? The second is there are a lot of consumers who I call as the digital dabblers They end up watching the full episodes on TV, but to watch a lot of exclusive content They come on food. This is what we do on the back of our big boss Our roadies and splits will a lot of the reality shows the third segment is There is now this growing base of consumers who have started possibly watching not just the missed out Episodes but the entire pieces of shows the entire content piece on wood itself and the fourth one Who do I call as the digital first audiences? they are in need of Experiencing and consuming very Differentiated kind of content, which is not your typical 30-minute episode with a very specific kind of narrative, which is not necessarily made for the Lowest common denominator as far as India is concerned, but very strong slightly more Urban at times it which could also be tier two tier three Kind of kind of audience segments But for them digital is the first medium where they go out and see the content that they wish to see but I think The biggest concern that all the platforms are currently facing is on the point of discoverability Right because mass entertainment in this new digital age Unfortunately is still about blockbusters and not about endless choice Actually, that's the point You know, I think you hold the thought over there. In fact, you spoke about digital first and you speak about the blockbusters, you know and Manish I want to understand from you that How do you look at this original content because what we are getting is pretty much original content is driving this entire space and Not just original content. We are talking about high-budget High-production value content, right? So How do you sustain this really? Sorry, you know before before money says Talks about it. I just want to make one point. You know the the word originals is actually a misnomer Okay Every content that whether it's why come 18 or Z is making even for the for the TV networks Even that is original. What is an original original is something which is not fake or which is not a very Original is created from that particular platform Yes, it's more about a digital first content maybe for the new digital first Yeah, so I would just add to what Akash mentioned so for I would say for us at Z5 three prong strategy One is looking at the recurring consumer Which essentially is looking to come to Z5 for a from a catch-up audience perspective This is the 500 hours plus of weekly content from the network which comes on the platform The second point on what you mentioned is the original content piece for us Original defined as something what is exclusively available on Z5 and nowhere else, right? So that's something which you will not find on a linear channels and lastly the digital Premiers which is At Z we've created a property called theatre ke baat pehli baat So essentially all the blockbuster movies Which will come straight from the big screens from your multiplexes straight to the OTT platforms without even hitting the Linear television channels. So this three prong strategy is really working for us I'm saying if you go a little platform agnostic like if you guys don't talk about your own platform But if you just talk about from an OTT perspective itself When there is content that's been created, which is high value high production We see a lot of discussion and chatter around right? But it's not the same case because you cannot keep on creating that kind of content all the time So do I so the point that I want to derive and maybe for the audience as well is Do you think that we will only remain the blockbuster kind of a game or no There is a regular possibility of consuming beyond catch-up TV. Of course So today like I said at the start, you know consumers hung hungry for good content, right? And their original content plays a very critical role. So of course High production value and content exclusively for the digital audience becomes very very critical Because the digital audience is also looking for the content today, which probably they will not get to watch on television Could be because of censorship reasons could be because you know, it's my space my time The second screen in the third screen is very personal for me as an individual Therefore original contents play a very critical role in that when we launched Karanjit Kaur Sunny Leonie's biopic season one We saw huge traction for audiences whether it was from subscription base viewership any metric pretty much, right? because the consumer was looking for that kind of an content and That's where I think if you talk second screen third screen original content in my opinion will always continue to have a very critical role Yeah, yeah, please Look for the network content these strategies very different You're not creating fans. The fans are already there on the back of what they're possibly seeing on TV, right? What you're doing instead is leveraging the fandom for your digital platform, right? And hence how you approach your Marketing how you approach the kind of exclusive surround stuff that you create around it and how you help Consumers discover the content that they are already in love with Pretty much forms the cornerstone of your platform strategy Whereas for your original slash digital first content new exclusive content big broad-scale high-production value content that you're talking about That you're alluding to over there. The rule is very very different over there You are creating fandom you have to create fans you have to Conversations because there is no existing fandom. That's already there in the market, right? And it's a very interesting point, you know And I want to move to Neha and you know ask a question that I think Akash just rightly mentioned I even Manish did like that fans are already there and the fandom exists There is madness about content people are needy about content now in that kind of a space How do you think advertising? In a platform like yours or in general when you're having that kind of an experience Is aren't the ads really intrusive at that point in time? That's a very interesting question first to address the fans It'll be very difficult to understand and very hard to believe that how discerning the audiences have become now and If I'm a fan of a Netflix content if I liked for example sacred games or The next time if I don't see my kind of content being marketed I'm going to move to another space. So while we are building communities I think the biggest question OTT players need to ask is what kind of content You know viewers are willing to pay for Having said that if you have come up with a model of absolutely no Ads first up and I just recently have heard the news that Netflix is gonna come up with a hybrid model of You know freemium kind of a content. It's very difficult to understand how the loyal Viewers of Netflix would react to that because they've always had a very enriching experience While it may get some new viewers for them definitely, but Like I said earlier people are willing to pay for enriching experience Time immemorial Brands have gotten to content Sometimes contextually sometimes not contextually but what we do with our technology, which is totally AI based and machine learning We are highly non-destructive and that's what we pride ourselves in and If anybody saw sacred games and saw one if anybody remembers that Cola brand In sacred games that came in the first episode It was it was put it in the content as if it was always there and that's what we really do And it's it's it's the future for advertising. So I think it's just getting interesting While we are talking about creating experiences, which I think are completely man-made We are talking about an AI based solution to monetize it To come back to you, you know money show if we just if you want to just give us a little more information in terms of the industry and its size and And and where do you think like in next five years like we're talking about a two thousand crore industry at this point in Time in India, which is pegged at like five thousand crore in terms of just OTT content, etc Where do you see the industry going in terms of ad revenues in terms of you know Even more money is being put in creating content original or a catch-up Okay, I'll answer that question slightly differently for you So two data points one if you look at the latest PwC report, it says by 2020 80% of the consumers are gonna be SWAT driven and So which means you know the point also which Neha raised consumers are gonna be willing to pay for it and We have room for all so what I mean is that You want to pay slightly less or want to watch free content You will be okay with that occasional ad burst Within the content at the same time if you want a seamless uninterrupted experience, you will you don't mind paying that premium So that's one second if you look at it from an overall Category space perspective of course Key players who continue to produce and give that enriching user experience will thrive over and above anybody else But net net it's gonna be Completely behind the paywall kind of industry and we are already moving towards that We've seen we seeing not just for us and pretty much for everybody else in the category It is a sword which is actually driving today Numbers for everyone Right, of course you want to add to it. I have a slightly contrary in view to this Yeah, I think it's too early for us to start predicting Where the world is increasingly going to move towards whether a what or a sword Because very clearly a at this level are currently The digital advertising market is only about 17% so it's still a very under penetrated market But what we are very clearly seeing are the other huge tailwinds with respect to where the consumers are Spending more and more time of theirs which is on watching videos online, right? And we all know the data points, you know close to 70% plus odd consumption of 70% plus odd of time spent of a consumer every day is actually happening on online videos and The second big the big data point very clearly is being seen is that the huge growth for most of the platforms I'm not only coming from your big metro consumer metro States or metro cities, but a huge growth is actually happening from your Surround towns your tier two tier three and of course The new rural markets which are only opening up right now for a lot of these new consumers when they come in for the first time I don't know to what extent there will be that much more forthcoming in immediately start paying money to to start watching content because Let's get one thing very clear TV is not going anywhere very very soon, right? TV is very very clearly here to stay even and even in the TV market There's a huge growth that's gonna happen because even TV households only has a 64 percent 65 percent of penetration. So That's one part of the story the second part of the story very clearly is that advertisers will continue to only increase their spends on digital and When we talk about advertisers, we are talking about platforms which are going to run ads and at and at a very very basic level we are talking about to some extent the avod platforms, right and Advertisers are now and I just want to make a make a separate point over here What advertisers are very clearly realizing that maybe a 30-second TV ad is not going to really build brand loyalty by any I by by any measure because increasingly the favorite brands of a consumer is not what comes in the form of a big huge flamboyant flashy 30-second ad But it is what Google tells you what is most relevant for you at a given point in time Which forces you to purchase Sorry, let me just complete but and hence there's a huge focus on Digital performance advertising, which is called as a digital ROI advertising But on the other side advertisers are also realizing that we are still talking about human beings, right? And for human beings it is stories which which does the trick and we saw the previous session where The profiteer MD spoke at length about content marketing So advertisers will continue to spend Disproportionate amount of money on both the ROI side of the business and also on the content marketing side And if that happens the advertising market is only going to grow up for the audience So just just before you and keep down your microphone I want you to add three things you think Content marketers should keep in mind in this entire OTT game or even the content marketing space And I want all three of you to tell three things that Us content marketers should keep in mind. Oh heart attack. Okay, so I think what you said is just right I think with with the content Viewing hub is changing drastically the way advertisers are gonna spend their money is also gonna change like you rightly said AVOD model will Sustain along with SVOD but we've done a lot of research and you know the general tendency going forward for digital audiences specifically is to You know look at the content and avoid the ads while they are gonna get the You know the the customers there, but they're gonna look at innovative ways of really reaching out to them and There's something called a subliminal Advertising which is a very very important tool today to reach out along with a with a 30-second or a 10-second ad today And that's extremely potent and passive form of advertising Which I believe is gonna soon emerge as a very important line item in a planning process for an advertiser When they're planning media campaigns today, we have very little time so chop chop three three points two points quickly First one what Neha spoke about the subliminal advertising I think one of the big issues one of the big challenges that every content marketer currently is facing is how do you measure that? Right we Marketers we advertisers we all love to measure Whatever is there of the consumers head, but unfortunately, you know You could very clearly do that for a 30-second a TVC But very difficult to do that for a subliminal advertising Unless unless you are doing unless you are measuring the mine batters Yes, so that's what we are doing. So when we say that myriads actually puts video, you know, we embed videos Brand videos within the content. It's actually not a product placement. It's an ad unit Which is a global currency of a 10-seconder, which is measurable trackable And researchable and that's what the difference that we are creating in the market And I'm proud to say that we are the first ones who are doing that and that's a real disruptor Okay one data point and Two things to keep in mind Currently you are at about 390 million internet users next 300 400 million growth is gonna come only at the back of language So two things three things which will really really help one grow voice video and one a killer is what I would say One needs to focus on great. So and video I We can take some questions from the audience if you have or else. I'll just summarize what we spoke about anybody any question I can't hear you. Sorry Hi, yeah, I have a question for Neha. Hi. I'm a content creator and a producer and you had mentioned earlier that I think said half a billion dollars of Funding is available or to say a billion Is Mike is working or not but for content creators original content creators We're what is the source of those funds is that primarily brands is an investment where we're where does somebody like me access those funds? If you can repeat your question, yeah Okay, okay, okay, I think that's what I read in the PWC report First of all the biggest investment that is being made by is from the likes of Netflix and Amazons of the world in original content and of course boot and Z5 as well and and I was coming to that and the biggest You know linear players are highly investing in original content Not to forget all Balaji's and TVF's of the world who are producing so much of Original content and while they are getting the audiences who are on linear on their catch up Which is a great strategy like a car said TV is nowhere to go only the medium to consume TV is gonna ship from one screen to The other because of the access of more and more You know data at a very cheaper rate But at the same time too so I feel the millennial audience is so underserved right now in terms of relevant content That they are the ones who are really pushing The big players to enter into original content and like someone Rightly mentioned in the panel that original is a misnomer. It could be original production It could be a great exclusive that you bring to India I mean when the netflix had gone ahead and bid for house of cards It was a whopping hundred million dollar acquisition and a lot of industry experts thought that will they ever make money They had to actually get five or six million odd new subscribers to break even they ended up getting almost 20 million new guys Thank you. Yeah, sorry guys. We are running out of time. So we can't take any more questions. I'll just quickly wrap Firstly, thank you everybody for spending your time. I think what clearly came out that TV is nowhere to go and and OTT platforms are going to augment experiences for audiences I think we'll keep on investing into creating content and experiences for consumers because we are younger as a nation And therefore they are in need of content New formats of advertisements are coming up, especially that Neha represent and and many others, you know that you're aware of I think we have to keep in mind what Manish mentioned that We have to remember that the next three hundred four hundred million Interviews are possibly not so fluent in English and even in Hindi So vernacular is the way so there will be a lot of regional content Which is going to come up targeting the audiences and and I think also what Akash mentioned I think it kind of resonates with I think we have to keep experimenting. We have to keep doing new stuff If we start looking for trends and data points too early for us to even look at that We have to just you know have the fun of creating and keep creating and I think that's really what the No session is so if I have to just close it, you know We are talking about sustainable future in terms of content and it's only possible when you keep on creating content You know because at the joy of for the joy of creating content and keeping in mind the audience and their need and their languages So, thank you very much for listening to us and hope that it made some sense. Thank you. Thank you Thank you so much for that fantastic panel discussion. I'd like to invite miss Winky Singh director bio Ayurveda To please join me on stage to present a token of our appreciation to our panelists Thank you so much once again to our panelists and missing. Thank you very much for doing the honor


As the nation grapples with the effect of fuel subsidy removal and the NLC's response through the threat of an industrial action, the body has said it is under pressure on all sides. Also on the show this morning, we'll be looking at challenges of climate change and environmental sustainability on World Environmental Day. Of course, there will be headlines in our segment of Off the Press, also on the program. Very good morning to you and thanks for joining us on the breakfast. My name is Nyam Gul Agadji and as usual, it's a pleasure to have you join us this morning. It's the start of another working week and it's the 5th of June. Today, eventually we celebrate the World Environmental Day, or World Environment Day. June the 5th, 2023 is the day to celebrate World Environment Day. How much are you doing to keep our environment clean and safe for us and the children that we are yet to see join us in this world? Today, we'll be looking at being mindful of the world around us and our place in it. It's very fitting to have this as the theme as today we celebrate World Environment Day. So, like we said, what are you doing to make sure our environment is safe and clean? Once again, my name is Nyam Gul Agadji and I'm so glad to have you join us this morning. I'm sure that wherever you are, you can have a free ride to wherever you're going to. Free ride, not that you're not going to pay any money or you're not going to spend any money if you own a car yourself, but a free ride in the sense that relatively the traffic was free, at least at the time I was coming to work. I don't know at this time because in Lagos, as soon as it gets to 6 o'clock and beyond, the traffic begins to build up. So far, it was a very, very free ride, getting from my destination to work this morning. I hope that it's going to be the same story with you this morning. It's very, very difficult for a lot of people getting to work, getting to wherever their source of livelihood is and everything has hierarched. I do hope that something will be done very, very soon by the government and all the relevant bodies to make sure that the suffering is alleviated. We hear that the NOC is spoiling for a fight and they have been joined by the electricity workers as well. We remember how when electricity workers went on strike a few months ago, what it was in Nigeria, what it was to our economy, to the people and everybody in this country. So we do hope that something will be done to make sure that this strike either never happens or if it happens, it will be very short and a solution will be found to the problem that we are facing. Everything is about fuel subsidy removal and we're going to be having a talk on that. But also, we know that a lot of things are on right now and trending. We have the fact that the federal government has banned under-11 children from common entrance exams. So if a child is under-11, they are not allowed to take common entrance examination. I don't know the premise under which the federal government took this decision. I don't know why it was so necessary and urgent for them to take this decision. Maybe it's for the good of the children so that children will be allowed to be children and not be hastened by their parents to go to school to finish up whatever they need to do and graduate maybe before 15 and so on. But I'm also asking the question, what of some children who are really, really gifted that have heard stories of children under 15 who have had two degrees already and those are very exceptional cases. So if that kind of a person, a kind of a case presents itself, what will the federal government do about it? What will the education system do about it? Or will they just say, okay, stand still and wait for the rest who are slow at learning so that they can grow and meet with you. Or there are some provisions that are made for that. I'm just thinking aloud. But I do understand that when children are not allowed to be children, they become children when they should be adults. If you know what I mean, every child is supposed to develop at their pace. Every child is supposed to develop the way God intended it to be.  So let people graduate in that order. Maybe that's why the federal government is saying that. It's not like when it was our time that you have to put your hand over your head and see if it can get to the ear before you can start primary school. But nowadays, children who are still being suckled are sent off to school. They start with Kredge. They go to kindergarten. They go to nursery. They go to primary. They go to secondary school and then they go to the university. Some of us didn't have that opportunity to go to all those places. Our first teachers were our parents and then the first practical learning we had was going to farm or following our parents to their shops and whatever they needed to do to keep us alive and taken care of. But the federal government has banned this. So if you are part of the people who want your children below 11 to do common and trans examination, go into secondary school and maybe go into the university in a very short while, maybe you should listen to this very well, get to know why the federal government said this and see how it affects you. Okay. Those are some of the, that is one of the trending issues that we have as well. We also have the fact that Bernard Boy, who has been making us proud, one of the people who has been making us proud because in the entertainment industry, we can count so many people who are making us proud. You don't have to win a Grammy before you can say, we can say that you are making us proud. There are so many people who have not won Grammys and they are still doing a very great job on the international scene and selling the name of Nigeria in good light. Not like the people who go there, peddle some drugs and all the things that bring bad name to Nigeria, but there are people who are doing well in the same industry. You talk about movies, you talk about music, you talk about so many other things. As far as it's entertainment, our boys and our girls are doing very well. Even in sports, they are doing very well. So, Bernard Boy has had an 80,000 capacity London stadium sell out because his show is coming up there. So, 80,000 is quite a number. How many FIFA matches are watched by the 80,000 in one stadium? Just think about it. But Bernard Boy sells out 80,000 capacity London stadium is good news for us. That means everybody that goes there will know that Bernard Boy comes from Nigeria. He will know that we are doing great in Nigeria and he will respect us at least in that regard. But most importantly, as Bernard Boy has had this kind of a massive following, it shows that the Afro beat is gaining ground on the global scene. That means we should take pride in what we have. If Afro beats is gaining so much ground, Afro hip hop, as you might call it, any name you want to call it, but it has to have Afro inside, it shows that the African-ness in the music of our people is making the world listen to us more than once. So Bernard Boy, congratulations for that feat that you have achieved. And I know that a lot of other people, a lot of other musicians from Nigeria could also attain that when they chose to also visit places like that. 80,000, it's not a small number. We also have a testament of global appetite for OK, that is all for Bernard Boy. But we also have what the PDP is asking the President and his team to do. The PDP has said to Tilugu, President Bola Akma Tilugu to declare his assets. He and the Vice President should declare their assets. That's what the PDP is doing. And some of us are just asking, is it not just a normal thing, isn't anybody who's going to lead us in whatever capacity from the local government on to the President supposed to just declare assets even before contesting elections? We understand that one governor has just declared assets and his assets run into trillions. In fact, nine trillion Naira. And everybody has been asking, where did he get nine trillion Naira to declare as assets? How did he make this money? How old is he from when to when? What did he inherit or how has he been doing his business to have nine trillion Naira as assets being declared? Well, the PDP is saying Yara Dua, the President Yara Dua had declared his assets and every person of integrity should do the same whenever they go to sit on that exalted table or on that chair and superintendent over Nigeria, declare your assets. If you are a governor, declare your assets so that we know what to see and where to find a reason to interrogate whatever will be happening in your life when you hand over. We've seen a lot of governors hand over and they were like a thousand times richer than when they went into the government house. It's not a bad idea if you're creative enough in your private life even when you are a governor and all that, but we need to know how rich you are and how rich you will be when you leave office. All these things matter. All these things matter when we're talking about transparency and accountability. So apart from the fact that the PDP is asking for this to be done, maybe this is something that our electoral process should take really seriously. You don't declare assets, you don't contest at all. Isn't that what the law should be? Anyway, that's what the PDP is saying. But so many other things will be brought to you when we bring you off the press this morning and so we're just asking you to stay tuned. We are going to go for a short break and see what the weather is talking about.