As-Salam-Alaikum-Ekwafatheena. We are getting into lecture number 21 of Marketing for Non-Profets MKT 628 at the Virtual University of Pakistan. The component of learning is going to be the communication tools that form the experiential level of the brand-raising process. I already have talked about one particular tool of this level, that is the online tool in the previous component, and therefore this component is going to be an extension of the same. And I'm going to talk about the remaining communication tools, which are in-print, in-person, on-air, and by-mobile. Let us talk about these tools one by one. First of all, in-print. Well, whenever we talk about the printed medium nowadays, the thought always goes to the question, to what extent the print medium is still valid, and is it outdated? The answer is a flat no. It is not outdated, it is still very credible, it is very legitimate, and it is very trustworthy for the simple fact that it happens to be tangible. Because of the tangibility, it really brings to limelight the authenticity and legitimacy of the organization. Conversely, if you happen to be on just online, then things become rather skeptical, and people start asking questions like, does the company really exist? Is it a tangible company with some very credible programs, so on and so forth? Whereas on the print side, we have things like starting from the billboards, the hoardings, posters, flyers, brochures, and there are so many other supports that we have at our disposal that make the whole exercise look very legitimate and authentic. And therefore, the question of whether the print medium is out of date does not really arise. It is hate to stay, and the fact is, as the technology grows, the print medium acquires more and more importance. This are of the view that print medium really bridges the gap between itself and the technology, meaning the online tools. Print medium is something which can be taken anywhere. It can be transported anywhere without the help of technology. In other words, when we, as the marketing people from the nonprofit sector, participate in meetings, conferences, seminars, and different events, we can take with us all the print media and distribute information by way of distributing posters and brochures and flyers and all other supports that we may have to ourselves. And therefore, thinking that the print medium is getting saturated is not really accurate. It is not well founded. The fact of the matter is that the people look kind of a scans at the online tool because of its changing ability. And this goes without saying that we change the substance on the website from time to time, given a certain rational basis. And then to see the audiences start questioning the changes that take place from time to time and they become skeptical of the substance and its credibility. Because of the copy-paste phenomenon in particular, the online media has become a subject of skepticism on part of so many audiences who, while comparing it with the print medium, find the latter much more credible. Because the print medium has a sense of prominence, whereas the online medium is very dynamic and it is subject to so many different changes from time to time. The objective here is not to draw a comparison between the online tools and the print medium and to prove which one is more important. The fact remains here is that the print medium has not lost its shine and it still remains very credible. And it plays a very important role of balancing the marketing communication campaigns. It draws attention of audiences by way of information given on hoardings toward the websites. And it is because of the print medium that the traffic is diverted to online existence of organizations. We can have our primary information on the hoarding or for that matter on posters and other printed matter and have the traffic diverted toward our website, which at the same time happens to be a very important tool. And therefore, the print medium plays the role of a balancing force. It optimizes its own existence while it balances the act and bridges the gap between the printed matter and the latest technology. It also makes itself more prominent by highlighting its diverse and standalone existence in a colorful way. The print medium has a larger-than-life image. As you will agree with me, when you take a look at a huge hoarding, it is imposing and it does create an impact. It is very attractive and inviting. If we have a couple of moments to spare, we really get invited to the substance that is the part of the hoarding or for that matter, the billboard. And therefore, the objective is not that of a comparison. The objective is that of making kind of a combination of the two different tools and coming up with the decision which is the one which suits the organization more. So in other words, we can say that we really have to look at the strengths of both the media and then decide for ourselves which exactly is the one to be highlighted when and where which is the one which is to be brought to the limelight on what occasions. Well, the answer seems to lie in the fact that the print medium which happens to carry a sense of prominence is to be introduced when we want information to go into the hands of our audiences in a way that carries that sense of prominence whereas we deal with the online tool whenever we attempt to come to grips with a situation of dynamism. So in other words, whenever we have to bring about a change in our substance and material which happens to be not only on the printed matter but also online, we bring about changes online first especially when we have to update our status in terms of execution of our program. The primary program or associated programs whenever we think we have a very compelling and a heart-frenching story to share with audiences, we have to go to the online tool immediately to bring about that change. It takes time to bring about that change on the printed side whereas for the quickness of reach and the wideness of the distribution reach of the electronic or digital media, we come to grips with that first whenever a change is warranted. So in other words, the decision seems to rest on the two different situations that we have to deal with while we put together our marketing communication campaigns and the two factors are prominence and dynamism. So we can very confidently surmise that in order to create a sense of prominence that we need to have the support of the printed matter whereas in situations where we think changes are to be brought about, we go to the online tool and change either the website or put up new stories on the blog and keep our audiences engaged. In terms of a comparison per se, let me share with you that the experts have carried out the marketing research on the two media and have found out that whenever printed medium is added to the online media, the response rate increases by a factor of 25%. So you can well imagine the power of the printed material. And I am saying it again and again that it is not something which we have to look at in isolation, it is something which creates its own importance and it plays a very supportive role. It supplements the online tool and it stands alone and it is the stand alone feature of the printed medium that makes substitution of the printed material in favor of the online tools kind of impracticable. There is no way that we can substitute printed matter with online tools. Both have their own importance. Now getting back to the question of the impact of the printed material versus the online tools, there has been another neuroscience research study conducted by an advertising agency on the impact of the printed matter versus the digital matter. And the finding has been with the help of brain scans that human brain does much more emotional processing of the printed material than it does of the digital one. And they have determined the intensity of processing which they call more emotional in terms of the fact that printed matter leaves much deeper footprints on the human brain. So this study that we can very convincingly surmise says it all. The importance of the printed matter does not go out the window. It stays there and audiences do not seem to be saturated with the printed material. It has its own importance.  Well you have things like posters and brochures, flyers, stickers, newsletters, quarterly, bi-annual and annual reports. Then you have your signage which happens to be very attractive and inviting. Then you have your stationery and then direct mail. There are so many different supports and aids and essentials so to say that they become part of the printed material that it looks very hard to get rid of all these things even when the technology has advanced so much. And like I said earlier as the technology advances experts say printed material will gain more and more importance because it bridges the gap between itself and the technology. Therefore its importance cannot be overly emphasized. It remains extremely significant. You cannot substitute posters and other supports that you have classrooms for example or things that you have inside of a healthcare unit. Again in terms of posters may those posters be about messaging platform or about testimonials or your tagline and your positioning and so on and so forth. And same is the case with hospitals. When you come to think of all these things the images that really the flash into your mind convince you the more and more that the printed material has its own importance. We also have to keep the one fact in mind that there are two different kinds of audiences. The one is that there is computer literate and the other one is that is not computer literate. Now the computer literate to the audience can be further subdivided into two different groups because the one is that is glued to the computer all the time and gets engaged into two way traffic and interactivity and we know how to manage that interactivity. But then to see there are subscribers who do not spend that much time on the computer thus making room for the printed material. So this is one side of it. The other side is those members of the audience or audiences that are not computer literate at all. So they keep the printed material very much alive in its very primary robust form and therefore there is no question could once again of printed material losing any significance. Another fact that we have to keep in mind basically stems from the sense of prominence that I touched upon earlier. There are many managers at the different foundations, the agencies and charities. I mean could all those outfits that basically are responsible for making donations to the non-profit sector who like to draw comparisons on the basis of the printed material. So in other words could the managers from these organizations would like to put right in front of them your posters and posters from another organization and thus come up with their conclusion as to which cause the sounds and looks more pressing and the more convincing. And therefore your communication as part of the printed material has got to be very convincing, inviting and attractive, really making it kind of a very diverse and stand alone kind of existence which has its own importance, which has its own role to play. And therefore the fact that the printed material does carry a sense of permanence, permanence cannot be ruled out. You create that sense of permanence and further strengthen it with the help of your quarterly, the biannual and annual reports. These reports have a permanent shelf of value in life because whoever has those materials have the luxury of referring back to those reports anytime they like without having to put on a computer in front of them. And then you see there are many details which look somehow more credible and more legitimate because the while you go through those reports which are in kind of a book or a booklet form and that gives a lot of strength to the legitimacy and credibility of the organization itself. Therefore thinking that the printed material has been under a tremendous pressure over the last 10 years in particular by the internet itself along with other associated tools like mobile telephone, iPods and different kinds of personal digital assistance is not really correct. They have made certain inroads into the printed material but have not done any damage to the printed material. As a matter of fact they have created the more importance for the printed material and brought the fact to the limelight that the printed material does play the role of a bridge between the print media and the online media. And therefore our decision to go for an effective and the optimal kind of a communication campaign rests on our ability to come up with a combination of the two media which has to draw strength from the respective features of the two media. In other words one has the feature of the permanence and the more credibility and trustworthiness whereas the other has the quality of being very dynamic. So whenever we need to create the sense of permanence because we resort to the printed material and whenever we find ourselves in a situation where the dynamism of the online tools has to be brought into action because we bring about changes on the content that appears on the website and blogs and so on and so forth and therefore a combination of the two media is the right answer. The next communication tool is what experts call in-person. This basically relates to the physical spaces where physical encounters take place between the organization or for that matter the front office of the organization and all those people who walk into the organization. Now the question here is who are the people walking into the organization? Well the answer lies in the fact that anybody walking into the organization happens to be an important person because that is a very significant point of interaction between the organization and all its stakeholders or audiences.  Then you have people from the media walking into the organization because you have to keep them updated all the time about the latest developments. You have to keep them on your side because they provide you with a lot of advertising support and that's something which I'm going to talk about as a separate component as to how they can offer you advertising support and how you can really engage them and solicit that kind of support. Then you have your own board members who talk about their experiences with your organization and other non-profit organizations and they also happen to visit the office. Then there could be clients who are part of the program. So in other words the people on whom you run the program. So if you are running a program on the anti-smoking campaign because you have smokers coming into the office and being a part of the audience that is being influenced by the organization they happen to be a very important audience.  Well it is with the help of in the first place printed material that I just talked about earlier and all other supports in terms of the identity level of the organization. So in other words because we have the identity level fully baked in front of us and we also know the tools that we have at our disposal and we go for a full splash of posters on the walls of the organization posters of different kinds. They are talking about the boilerplate, the messaging platform and the very primary things like the vision statement, the mission statement and the values that the organization upholds and you also should have posters meaning supplementary posters that highlight testimonials from international as well as the local agencies. Any presentatives of important agencies that are your supporters and people who advocate for your cause if they have given any testimonials in favor of your programs because you must highlight those. What needs to be highlighted here is the fact that any tributes or accolades given to the organization or its programs must not go unnoticed by any visitors walking into the organization's office. Similarly you should have brochures, flyers and stickers and other related printed matter as part of marketing collateral sitting in the entrance of the organization and you should kind of encourage the visitors to take those collateral with them because they always can refer to those collateral in their spare moments and that is a fact which again highlights the sense of permanence of the printed material. Experts go on to say that this effort should be extended into having a computer with a Wi-Fi facility sitting somewhere in the front office to facilitate visitors who may like to use it in emergencies and get the impression of organization's legitimacy and its authenticity. This really adds to the trustworthiness of the program and gives a very convincing and strong impression to visitors that the organization has very solid foundations and comprises of very professionally sound managers. I will be quick to add here that we also need to have very competent staff at the front office because they are the people who should be able to deliver the elevator pitch of the program and also be able to talk about the mission of the organization along with their ability to direct visitors to relevant people in case they cannot answer visitors questions for the reason that they happen to be beyond their technical expertise. This is an aspect that I have talked about earlier and in addition to that one more fact that we have to keep in mind in terms of reflecting the personality of the organization is that we have to be very sensitive to things like the colors of paints on the walls and carpets and tiles and the style and color of furniture because all these things have got to be integrated into the overall scheme of the personality of the organization that is to be reflected exactly according to the identity level that already has been defined. So this is what I have to say about in person and this takes us on to the next tool which is on air. A very interesting tool which always has been extremely powerful and also very expensive because there was a time that went on air that meant just about television and radio. The organizations that were very resourceful and extremely rich in terms of cash only could afford the luxury of going to the television although the radio has never been that expensive but television has been the domain and the exclusive luxury of extremely rich organizations which is not the case now with the migration that is taking place on to the online tools because of the declining costs. If you have to produce a digital film and post that on your website or any other place on the internet it is not very expensive and therefore small to the medium-sized organizations that in the past were kind of handicapped going to television or showing something as a small movie or a commercial are now fully entitled to this particular medium. Technology has made all that available to smaller and small organizations. So with these developments the tools that we have at our disposal in addition to television and radio are podcasts on the net alongside videos on the websites in which you see messages from organizational leaders and trainers of different sorts and the programs and events advocating different causes. The television and radio are still dominated by commercial entities but the fact remains that the resourceful and the non-profit organizations also could happen to be on television. Shakath Khan for example you do see their advertising on the television but then as a non-profit you can be a little ingenious and inventive in soliciting support from your commercial partners to get a foot hold into the television or they get a foot step into the door of the radio advertising if somebody as a commercial partner of yours meaning a cause partner can sponsor your cause along with the program that they run you can get space on the radio as well. So alongside the television and radio let's say that the revolutionary things that have taken place over the last 10 years are the mp3 audio and the videos that are posted on the website basically because of the declining costs of production and posting those recordings on the website. The interesting part of this development is that it is not just the npo's themselves because who post mp3 audios or videos on the websites it also happens to be their activists and volunteers because who out of their passion they like to record certain memorable events that you basically organize and then post them on your websites and supplement your productions. They do it because they want other people to share their experience meaning their real life experience and just imagine the content of the recording which may be very short like from a few seconds to a couple of minutes but it does tell a very compelling story and this is where the power of the concept of social proof comes in. You know the people like to follow other people in their footsteps if they are convinced they are doing something good. As a matter of fact when they realize that many people are following a certain course of action they just like to follow them because that's the social power and therefore it really works to the advantage of the program that the npo's initiate. There is the one downside to this development and that is there are people who complain about the quality of such recordings because obviously these have not been carried out by professionals while making such videos in particular and therefore what you see as part of the net videos may not be absolutely the world class and you may find many technical faults with them but just look at the content and that is something which really stirs the feelings or the inner conscience of the audiences and further engages them and that's the upside and as a matter of fact you see that shows how authentic is the program and the program really has grassroots support. That's the statement to be underlined because once people are convinced that the program has the grassroots support they like to come join those activists or those audiences because they're working for that particular cause and they become a part of that fold. This takes us to the next communication tool which is mobile telephones. We all know that development in this particular field over the last I would say the 10, 15 years has been astounding all over the world with Pakistan being no exception. We have millions and millions of subscribers and the fact is that with the technology improving by the day in terms of the smart telephones and with the supportive technology also getting on to the next level we have a communication tool which has become even more powerful and we do have a lot of examples within our country with mobile telephone being the central piece of the communication campaign but this is not to say that the mobile telephone works in isolation. This of course has to be a part of the overall integrated communication campaign but the fact here remains that it is a communication tool which just cannot be ignored by the marketing managers while they put together their communication campaigns. It has to be an integrated part because we also know that not everybody goes onto the net sitting before the computer because either they do not have computers or do not have access to computers in one way or the other or they may not feel motivated to sit before the computer and like to surf the web on their smartphones and thereby get connected with others sharing things on different kinds of social networks of which the Facebook happens to be on top of the list. Nevertheless, the fact remains that the people do share things with each other and mobile telephones can be used as a medium playing a very effective role and the audiences that do not happen to be connected with the net through computers do have the opportunity of connecting with others via smart telephones. To give you the one example that we can talk about the campaign that was kicked off by Shaukat Khanum whereby you just press the number on your mobile are 770 and a donation of P20 is made in the account of the hospital. This really is a tremendous example of a very successful campaign in the modern marketing history I would say and this is no less developed than any other campaign being undertaken anywhere else in the world. So in other words it is not just your message on event management or just informing the people of the latest developments taking place in terms of a seminar or a workshop or a meeting the by way of mobile telephone you use the telephone to generate donations as well and that testifies the strength of this particular tool. With our learning complete on all the primary communication tools of the experiential level let me now summarize the experiential level itself. The experiential level basically is an outgrowth of the previous two levels which are the organizational level and the other one is the identity level for the organization. In the first level you derive at the right positioning and the personality for the organization and these are the two features which you basically are supposed to highlight in all your communications. If you have put all your strategic formulations in place correctly the meaning taking a practical stock of your capabilities and your core competencies and you also have analytically studied your both environments meaning the internal as well as the external environment then the chances are that you have derived the right positioning for the organization and that positioning will obviously reflect a personality which portrays the organization and its program meaning the personality of the program as well and the identity level is all about creating certain graphics and certain fundamental guidelines which tell us how to develop those graphics which highlight the signage and which are basically the building block for the messaging platform of the company and needless to say that this messaging platform stems from the organizational level because it is here that we talk about all things starting from the vision of the organization and right down to our positioning for the program and then we decide as to how we shall put together these bits and pieces of information in relation to a particular situation. The experiential level is all about the tools we have certain tools of communication some are very traditional and some are the modern we've gone through all those tools and the most important thing about putting together an effective and optimal kind of communication campaign is that we come up with a mix of these tools which are most appropriate for an organization in terms of its financial as well as human resource so the meaning thereby that the organization should not get into any wishful kind of initiatives and areas which are not really within its financial resourcefulness and by the same token the organization should not really get into the kind of programs or use those communication tools for which it it doesn't really have the appropriate human resource and the importance of human resource gets highlighted when we talk about the online tools which are extremely important very helpful and in coordination and conjunction with the way the other traditional tools play an extremely significant role in developing a quick outreach and they also offer the organization with the dynamism that any non-profit organization would like to have as a primary feature when it comes to the making changes to the content that appears online and the changes to that content become the mandatory whenever we think we have something extremely touching compelling and heart wrenching that we should be sharing with our audiences so that different audiences are actuated into the taking action in their own right and respect why say that because the donors could feel actuated to donate more activists could commit themselves more to the cause the volunteers could do more work and will bring in the more people into the fold of the non-profit organization and the people responsible for advocacy and the people who are part of the different agencies local as well as international will be the more supportive if we have updated communications always ready to reach them we make those communications very credible and trustworthy because we supplement them with the help of the legitimate medium that happens to be the print medium we have the posters and newsletters in print that go to audiences despite the fact that you know we have online alternatives like email blasts which are taking place of newsletters but then we do keep sending these these newsletters in print as well at the same time we have the alternative of the websites you know that are substituting the brochures but we do send the brochures to our audiences we do keep them as part of marketing collateral at the primary the point of interaction where visitors come and take those things with them as a future reference so these are the kind of supports and aids that bring about a lot of credibility and trustworthiness and make the online supports strong as well and they make online tools and supports very credible therefore there is no question of which is more credible and which is less credible it is a question of making a mix of strategies consisting of the different kinds of tools so a couple of the more words on this particular aspect that the experiential level basically is a reflection of the positioning and the personality of the organization and we know how to derive the positioning and personality of the organization and how to develop the identity a very particular identity which is second to none which is very strong and we know the fundamentals in terms of developing the name and the logo the tagline meaning the punchline and all the substance which goes into different kind of messaging platforms meaning if we are working on one particular program we have messaging platform for that particular program and if we switch on to another of course could the visual have a separate messaging platform I think the point is clear that we have to reflect the personality of the organization and also the program in a way that we can register a very widespread outreach and we also are quick in terms of reaching them and we also are credible in terms of whatever we talk we only have to decide what to talk where to talk when to talk and who should talk and this is where you see the concept of communication in terms of the right mood the right moment and the right messenger comes in this is all for this particular component and with this our understanding on the three basic pillars of the brand-raising strategic process should be complete and with this


i know i cover up my fault lines with silly putty like the laughs gonna make the bad turn to nothing but that's rubber i'm blue all i say is to kill turning close to the truth man i ain't 22 no more gotta shoot for the moon if i fall on the floor i would skip for sunglasses for jem she really wants like vintage sunglasses so the sunglasses and we got in the cab and we're going to uh LP store is it a cafe or is it a cafe? oh today's sales coffee, some cookies, just ever full body checkup i'm gonna be put to sleep which is a little scared endoscopy it's finally my turn everything will be okay see you guys after i wake up it's been an hour and a half and it's over i feel great when i get home i'll talk more about the details of the exams that i went through but it's time to eat some porridge because i've been starving since like 8 p.m last night and i'm really hungry but they said we can only eat porridge so i guess that's what we'll eat for lunch i've never gotten a health checkup before so i really wanted to get it done there's nothing like wrong with my body in particular but i always wanted to get the endoscopy done because i have trouble digesting my stomach hurts very often they did find some bacteria in the stomach but i just have to take medicine for like a week and i should be okay and it's also very common so nothing to worry about the rest of the results come out in a week so i'm just gonna have to wait for them to email me all of the results from my blood test urine test and all of the tests i got done checking my bone density, pepsmere, i don't know how many different examinations i actually went through but everything ended in like an hour and a half actually it ended in like an hour and 45 minutes because i had to get an additional cavity treatment i always get cavities for some reason i swear i floss every single day and brush my teeth i think it has more to do with like my genes or something when they were putting me to sleep it felt so weird first i tasted something kind of sweet but strange in my mouth and then i felt like a tingling sensation going up to my brain and before you know it i woke up in another room and i was like where am i oh yeah i just got that done and then i woke up but the nurse was like well you woke up too soon you should rest a little more because you're gonna be dizzy but i couldn't fall back asleep so i just kind of laid there for like two more minutes and i just got up and left i just took the medicine that they prescribed me and i feel kind of queasy hopefully all the test results will be okay it was super quick and it was cool because they each gave us like a bracelet and every time we go to another station for another examination we just kind of put our bracelet to the electronic thing i don't know these terms then it tells you like which room to go to and you kind of wait outside for a bit and then they call you in and everything's super efficient super speedy so that was good and they also give you a free porridge at the end and the porridge was really good i don't know if it's because i was um i starved for a long time but i killed it i wanted to ask for seconds honestly but that is my update from the health checkup and i will let you guys know what the results are after a week when i get the email i need to go in for a root touch-up soon girl but anyways i wanted to update you guys on my tattoo because i realized i totally forgot about it um so after i got the ribcage tattoo for the first week it was very itchy and i think it's probably because it was healing so every time i put the ointment on i had to like kind of slap the area to prevent myself from actually scratching it um and then the second week it was fine i think it healed completely the second week and i didn't have to put ointment on anymore and now it's completely healed and it looks great i also got my results back from the health checkup thankfully there's nothing like serious that came back from the results i do have to go back after like a month and a year for additional checkups but i like wrote it down because it's very difficult to remember all of it you just said i have a little bit of anemia i had to do additional research to find out what the results meant because you know they're all like medical terms and i'm not really familiar with them why do i have anemia i'm glad that i finally got the test results back because i was honestly kind of anxious from like imagining the worst case scenario but yeah it's okay now i'm okay i'm relieved now so that's about all the update i have i actually got this tray walking by so random but there were like a few of these on the floor if you want to buy like a checker tray you have to you know pay a good amount for it but i was like it's free on the side of the road um it says made in spain here so i brought one home cleaned it and now it's sitting next to my bed i haven't really figured out what to put on top of it but for now i have my aroma oil on it with my palo santo i will burn yeah i got super lucky with this find all my plants are doing really well with the exception of this olive tree that is dying i don't i'm trying so hard to revive it but i don't know if it's possible even when it first arrived it was kind of like not in the best shape because it was delivered on a really really freezing day so maybe i think that's what had to do with it like right after it came the leaves started falling off and for the next three months like the leaves just kept falling off and now there's like there are only like seven leaves on it i don't know what to do it's a really cute tree so i want to save it but i don't know how help anybody help please i ordered all my plants and i'm gonna drink some coffee so there's this new brand called seventh rebel they're based in california and they sent me their newest launched products i already opened it but i was like oh my gosh it's so cute so i want to unbox it for you guys just so you guys can see too we open it and there's an adorable menu written on it i love the red gingham and then we have this cute little bag as well as the stickers there's a little cherry here that's a nice little touch and then inside we have oh peach milk this is just a box it gets for decor and then we have a little scrunchie how adorable and then we have pimple patches cherry bonbons love all the colors i thought you guys might like it too thank you seventh rebel for sending me these products and congrats on your launch i'm stepping out for a coffee slash brunch with my friend jane i don't think i will be vlogging but just wanted to share some otd details so i felt like dressing really girly today dainty and yours take me home and then this dress is from ging that i got like a year ago it's actually a robber anyways it's been raining two days in a row shucks but um when i get home tonight i have an LP to unbox as well so i will do that and also i need to pack because tomorrow i am leaving to bokpo which is in the southern area of korea it's my friend she's his birthday today um and so i wanted to go and celebrate her birthday with her and also i just kind of wanted to get away from the city go somewhere where everything was just like empty and open so i'm gonna be taking a break over the weekend i've never been to bokpo before um so i'm kind of excited and i'll see you guys later when i get home from radio i had to get it shipped internationally and i waited about two weeks oh my gosh look at this pretty pink color amazing it's like the perfect shade of baby pink


فشرف بل اشتغالي بالعلم ولا تبغي به ما عشت يا دا دا دا لا وياله من شراف عظيمي الحمد لله رب العالمين له الحمد الحسن والثناء الجميل وشد أن لا إله إلا الله وحده لا شريك له يقول الحق وهو يهدي السبيل وشد أن سيدنا ونبينا محمد صلى الله عليه وعلى آله وأصحابه والتابعين لهم بإحسانين إلى يوم الدين أما بعد أريد من أخيه إن شاء الله يتعالى who is sitting in the back if you can come forward إن شاء الله يتعالى let's fill all of the gaps let's come as close as we can to each other so let's not leave no gaps let's fill up all of the spaces come forward إن شاء الله يتعالى come as close as you can to each other إن شاء الله يتعالى إن شاء الله يتعالى I'm going to be going through a book صحيح البقاري not all of it but what I will be going through إن شاء الله يتعالى is a particular chapter of a صحيح البقاري which is known as كتاب الإيمان the chapter of الإيمان I want to إن شاء الله يتعالى say before I start that these classes are going to be very intense as you can see from the schedule and the timetable we're going to be trying to finish roughly 58 حديث in one sit or more like in one day and that's one part that's going to be hard for all of you guys to take in I as an individual I'm used to that the second thing إن شاء الله يتعالى is that the information I give are going to be so much that some of you may feel like you don't understand but try إن شاء الله يتعالى not to give up but if you don't understand anything then إن شاء الله يتعالى I'm hoping so that the brothers can open the floor later for any questions regarding the class nothing outside it just what we went through إن شاء الله يتعالى that you might not have understood I also ask brothers is that you bring pens and papers with you not just for my this session but also for all the classes that are going to be taking on Saturday and Sunday that you have a pen and paper because brothers as the Ulama used to say قيد العلم بالكتابة you have to restrict you have to narrow knowledge down with a pen the poet when he said ومن الحماقة أن تسيل غزالة ومن الحماقة أن تصيد غزالة وتتركها بين الخلاق طالقة what is dim within this is that you actually hunt a deer you got the deer but then you don't tie the deer so you just let it go out that's how knowledge is all these information are coming to you if you don't get your pen out which is a rope and you don't tie it down meaning you don't restrict it and you don't put it into paper and pen but beloved brothers and sisters these things will go and Allah says in the Quran the first verses that came down what was it اقرأ باسم ربك الذي خلق خلق الإنسان من عالق اقرأ وربك الأكرم الذي علمه الذي علمه بالقلم so the pen my beloved brothers and sisters is the first thing we were taught so write you're going to hear it from it note it down unless this was an exception unless you're like Imam Al-Bukhari رحمه الله and that your memorization is profound and you're strong as soon as I say it it just goes into your heart and you've memorized it then I I think you should be doing the class instead of me my beloved brothers and sisters I'm not going to go through the life of Imam Al-Bukhari because I personally believe truly his life is more than just a day's session it could be months and I'm not exaggerating if I say it could be a year just focusing on his life and taking benefits from him he's an amazing individual رحمه الله so I'm not going to go through him and the second reason I'm not going to go through his life is because he's ghanee he's very rich rich in the sense where we all know him we all know who he is but I'm going to go insha'Allah to give you guys a quick summary of the book this book that we're going to go through إخواني this book we're going to go through insha'Allah is known as what what's the name of this book that we're going to go through many of you might answer right now and say the author called it الإمام البقاري you did not call this book of his صحيح البقاري you didn't call it صحيح البقاري and it's sometimes sad when you look at the situation of the Muslims that you see they don't even know the most authentic book after the book of Allah they don't even know the full name for it what did الإمام العراق رحمه الله he says he says وأول من صنف في الصحيح محمد وخس بالترجيح ومسلم بعده ولم يعمه ولكن قلما عند ابن الأخر منه قد فاتهما ورد لكن قال يحيا البر لم يافت الخمسة إلا النزر وفيه ما فيه لقول جعفي أحفظ منه عشرة ألف ألف أول من صنف في الصحيح the first person who ever authored an authentic book the first person and we're talking about after the book of Allah is who الإمام البقاري البقاري's distinct characteristics was before him ابن جوريج came عبد الله ابن المبارك الإمام الأوزعي الإمام الإمام المالك رحمه الله all of those scholars they came are you with me brothers and sisters pay attention ابن جوريج came he authored a book of hadith before البقاري الإمام مالك he wrote his famous book which is known as مواططة إمام مالك right did he not he did الإمام مالك came and he wrote his مواططة الإبن جوريج came he wrote a book إبن شهاب زهري he wrote a book الأوزعي he wrote a book of hadith إمام أحمد came before إمام البقاري he also wrote a book of hadith but the one thing they all did not do that only بقاري did was what condition authenticity they all did it condition authenticity الإمام مالك رحمه الله in his مواططة he did it condition authenticity some of you might say to yourselves but what about the statement of Muhammad when he said ما رأيته تحت قديم السماء كتاب مواططة إمالك إمام شهاب فعي he said I have never seen a book more authentic than the book of إمام مالك إمان أحمد this is شهاب فعي so how do we reconcile between شهاب فعي statement here saying that the most authentic book is مواططة إمام مالك and the statement of you now saying that the most authentic book after the book of Allah is بقاري how do we reconcile between the two is very simple to reconcile it شهاب فعي didn't see صحيح البقاري إمام شهاب فعي and شهاب فعي is talking about what was authored at his time okay the time that إمام شهاب فعي existed the best book out there was مواططة إمام مالك but then when بقاري came he conditioned authenticity and that's why he named his book الجامع المسند الصحيح المختصر من سنة للنبي صلى الله عليه وسلم وإيامه that's what he called it so now from the name we're going to learn الجامع if you look at the ways that the books of hadith are written is in many different ways some of the books of hadith are known as كتب الأحكام they only deal with حديث pertaining to thick issues such as the book سنة البيداود it's a kitab which is named as سنن why is it called a سنن because it deals with حديث are thick issue related so all the hadith that you read from سنة البيداود are going to be a hadith pertaining to thick related matters so that's one way that scholars write books and just like that are what's it called سنة البيداود سنة البيداود and سنة النسائي and others even though اللمام البيداود is different upon does that make sense my beloved brothers and sisters the second way that scholars write their books of hadith is known as what اجزاء اجزاء what does اجزاء mean scholars will write a particular topic they will bring all the narrations pertaining to that such as اللمام البخاري he wrote a book called جز في رفع اليدي اللي فعل القراءة في صلاحه جز في قراءة خلف الامام جز a particular حديث which only deals with reciting behind the امام where the فاتح صلاح you have to recite it after the امام صلاحة which are جهرية also these حديث books that are written on اجزاء شويوخ specific books جز is only written on لأنه موضوع يجمعوا الشوتوة الفنون كثيراً مونون يقوم بموضوع رقائق يقوم بطوحيت يقوم بأحكام يقوم بقصص يتحدث عن ورطيب ومناقب هل أنترى أن هذا الموضوع is جامع يقوم بموضع لا يكتب أن يخبروه في موضوع في مناقب القدر وإمام البخاري هو كذا هذا هو أول قطال يتحدث عن موضوع الجامع المسند المسند يعني أن كل محاولة الإمامة البخارية سيأخذها من أنفسه و سيأخذها إلى العمال الصلاة عليه الصلاة والسلام مثلاً سيأخذ حديثة الحمدية و عبد الله بنوز ميرن و حديثة العمال الصلاة والسلام سوف نرى ذلك إن شاء الله و تعالى اليوم بإذن الله الكريم هذا الأمر من العمال و هذا important because we have to understand the importance of a Sanid and chains of narration كما عبد الله بنوز مبارك محمد بنسيرين was also narrated from him where he said the chain is your religion and if it wasn't for the chain everybody would have claimed whatever they wanted if it wasn't for the chain and this is the unique thing that this Ummah has over all of the other nations is that we have chains from ourselves to the Prophet عليه الصلاة والسلام everything we have with the Nakal is transmitted to us authentication and the poet Ahafid al-Hakimi says about when he spoke about فسنة النبي وحيون تانين عليهم قد أطلق الوحيان وإنما طريقه الرواية ففتقر الراوي إلى الدراية until he says the scholars of Hadith they came they distinguish all the narrations from one another they organized it and they made sure its authenticity is there how did they organize it and how did they work on it they worked on it by making sure that it's by bringing it through chains of narration and each individual's chain is authentically checked up and it's looked on brothers I told you this is a lot of information that's going to be taken so you have to be patient إن شاء الله يتعالى you have to put yourself through hardship so pay attention to this information إن شاء الله يتعالى as I said you have to have a pen and paper and don't rely on these recordings don't rely on these things note any information that I mentioned and if you have questions asked after إن شاء الله يتعالى we will mention them so إمام البخاري's كتاب is called الجامع we mentioned that and then it's called المسند we explain what it means and then we said it's called المختصر summarized المختصر means summarized why would we say summarized لأن إمام البخاري ولم يشتريد على نفسي وإمام البخاري لم يكن يقوم بقوة على نفسه لتأكيد من المخلوقات التي كانت أثنائية على هذا الأرض لا لا فعلت فهي فقط سمارز وقوم بقوة على بعض الأحديث التي كانت أثنائية فقوم بقوة على كل الأحديث التي كانت أثنائية على هذا الأرض هل تفعل معي؟ وليذلك الإمام العراقي رحمه الله رفوتت قام ببن صلاح ومعيش سخاوي ويستدد أكثر مكتاب على كتاب فتع المغيث فمن أردت أن if you want the whole religion is in the six books of hadith then they are not right or they are not accurate in that statement because there are many other ahkan that you will not find in the six books of hadith okay my beloved brother and sister and they are authentic so to say that بوكاري narrated all the authentic ahadeeth is wrong are you with me? it's wrong to say that rather to even say that all the authentic ahadeeth is in the six books of hadith are also wrong does that make sense? ومختصر ومن ثم الصحيح صحيح ميضوات فالتفلشن الصحيح هو وهمت تصل الإسلاده ولم يشد أو يعل يرويه عدن الطابط وعمث له معتمد في الطابطه ونقله يوجد أي حديث يفهم تلعب 3 كميشن و2 يتحدث منه هو أن الشيئة المتحدة يتواجد يتواجد للسلسل الروات المتحدة هو أن المتحدة تمضط المتحدة يتعامل المتحدة الثالثة هو أن المتحدة يتعامل ومتحدة ومتحدة المتحدة لا يوجد أبوز من هذه المتحدة إلى أي أخر متحدة ولك الألوة أخيرا لا يوجد إلتنقاديحة الفتودي لا يوجد إفكات في المتحدة أنها مخطف فالتفلشن الصحيح فأن الحديث يصبح صحيح ومتحدة المتحدة أنه يقول مصنة المتحدة فهذا هو المتحدة الصحيحة المتحدة التي يجب أن تقوم بمتحدة المتحدة من هذه المتحدة هو أبو عبد الله محمد ابنه إبراهيم ابنه إسماعيل ابنه مغيرا البردزبة هو اليوم إذا كنت ترى المتحدة أنه هو هو من أزباكستان الإمام البخارير رحم الله لذا لم يكن إبن العرب والذي يجب أن يكون لديه أمهاتو ستا هناك only two people that are عرب the rest are not from the six books of حديث the first one is الإمام مصنم رحمه الله and some scholars they say no الإمام مصنم is not even an Arab but the strongest is that it is an Arab that what الإمام السخاوي you strengthen in his كتاب غنية المحتاج غنية المحتاج الإمام مصخاوي you strengthen that opinion that الإمام مصنم رحمه الله is an Arab and that is correct the second person is الإمام مصنم رحمه الله الإمام مصنم is an Arab the rest of the four remaining are not Arab so you can see this issue of who protects the religion and who honors the religion and who save gods the religion and who can defend it doesn't necessarily have to be an Arab and this religion can come through and these people if you look at them today the countries that they are from are Persian and Russia and you know up Chinese and you can look at the people of Uzbekistan and look Chinese that's the type of people he was from الإمام البخاري رحمه الله and he was بخاري رحمه الله he is as the scholars call him أميل المؤمنين في الحديث he is أميل المؤمنين في الحديث ولي ذلك إبن خلدون الرحمه الله he said صحيح البخاري ودين على هذه الأمة that صحيح البخاري is a debt on this umma that they need to pay back then الإمام السخاوي who came who is the student of Haafid bin Hajar and he said in response to إبن خلدون's statement he said الإمام السخاوي who said that if الإمام السخاوي who said if إبن خلدون was to see what إبن حجر did in explaining صحيح البخاري he would have realized that the debt has been paid off for us الإمام البخاري فالإبن حجر fulfilled that debt from us he paid it on Abiyab why did he the best explanation of صحيح البخاري now brothers الإمام إبن حجر العسقلاني رحمه الله he has written a book called هد يوساري which is a مقدمة أفتح الباري it's also read as who the sari both ways you can say it هد يوساري أمه who the sari is a مقدمة of صحيح البخاري it's an introduction before you read صحيح البخاري if you want to know about this book you read that book and that book is two volumes okay can I summarize that in one seat or even one twenty four hours no I won't be able to and إبن حجر was writing that for how many years sixteen years sixteen years إبن حجر was writing the introduction the introduction to what the introduction to صحيح البخاري and to have an understanding of صحيح البخاري إبن حجر did this so you can imagine I can't go through all of that information right now with all of you guys الإمام البخاري why did he write this book what brought it to his mind the scholars they mentioned two reasons why he narrated it and why he wrote this book the first is that الإمام البخاري رحمه الله his teacher إسحاق ابن إبراهيم who is known as إسحاق ابن راهوية or some scholars they say إسحاق ابن راهوية على السيغة سيبوية الإمام إسحاق ابن راهوية who is the teacher of الإمام البخاري رحمه الله he wrote the idea to the Imam in a gathering where the Bukhari was sitting he said if only a person came out and wrote a book that's all authentic and the Hadith are all correct and authentic it would have been something good بخاري was in the gathering he heard that and when he heard that it hit his heart it sunk into his heart and my beloved brother and sister he then wrote the most authentic book on the face of this earth and this shows the aspiration of these people things like that will wake them up and they would want to do something for us if you tell our brother your memorization is actually good you see I can go memorize the Quran 10 years later if you come back he still hasn't memorized the Quran and the poet he said وَمَنْ تَكُونِ العِلِيَا هِمَا تَنَفْسِهِ anyone who has high aspirations that everything he endures whilst he's taking trying to achieve his goal he finds it joy he likes it he enjoys it if you have high aspiration you set yourself a goal every pain that comes whilst you're trying to achieve that goal you find it you enjoy you don't find pain you don't find hardship through it and as the poet said وَالْعِلْمُ يَدْخُلُ قَلْبَ كُلِّ مُوفَقٍ مِنْ غَيْرِ بَوَابٍ وَلَسْتِ إِذَانِ وَيَرُدُهُ المَحْرُومِ مِنْ خِدِلانِ وَشْقِنَ اللَّهُمَّ بِالْحِرْمَانِ knowledge enters the heart of every single body there's no restriction you can be from whatever background you want you can be of whatever age you want you can be from whatever particular community you want knowledge will enter the heart of every single person the only person who knowledge is prohibited from is the person who comes with so many sins that they take their hearts so my beloved brothers and sisters بخاري was born only 9 months just like you were born 9 months he came out of the womb of his mother not knowing anything just like you came out of the womb of your mother not knowing anything so no one had a no one started the game no one had a head start everybody came out knowing nothing but where بخاري passed to you and passed me and passed all of us is because he had high aspirations and he didn't just dream as they say dream is half the bottle but rather what he did was he actually went after his dream he implemented his dream he set himself goals he set himself goals he set himself goals he set himself goals he set himself goals he set himself goals and he made sure he fulfilled those those goals so that was the first reason why بخاري wrote his authentic book the second reason is because they said he had a dream and in the dream what he saw was the Prophet صلى الله عليه وسلم flies were coming to the Prophet's face عليه صلى الله عليه وسلم and Imam البخاري he had what's it called this thing you a swat yeah you know you get rid of the flies he had a dream he had a dream he had a dream yeah you know you get rid of the flies he had that and the Prophet عليه صلى الله عليه وسلم he was getting rid of the flies not touching the Prophet's face so when he woke up he asked interpretation of this dream he said what is this dream that I had and they told him you are going to defend the Prophet صلى الله عليه وسلم and you're going to make sure that no one comes and attributes to him that which he didn't say عليه الصلى الله عليه وسلم and this reminds me of what I read by ألمام البرزالي رحمه الله علم الدين رحمه الله ومتلاميه it was from the students of ألمام ابن تيمية رحمه الله he saw ألمام he saw ألمام الذهب رحمه الله one day he saw ألمام الذهب علم الدين البرزالي saw ألمام الذهبي you guys don't know what ألمام الذهبي is the great historian and the great scholar of hadith برزالي saw ذهبي writing something he saw him writing on a place and then he looked at him and at this particular time ألمام الذهبي was into the field of قراءات the recitations of the Quran and the dialects of the Quran so when he saw him he said to him قراءات كتابتك you're writing كتابة أهل حديث you write like the people of hadith like you write like the scholars of hadith and he looked at him and he said really and he said yes from that day on was ألمام الذهب embarked on the path of learning hadith الله أكبر just one word like that changed their lives so when Bukhari was told that you're going to defend the Prophet ﷺ as a hadith it made him go forward and it made him fulfill his dream and it made him achieve my beloved brothers and sisters الله raises these people and the people of knowledge الله raises them يرفع الله الذين آمنوا منكم والذين أوتوا العلمة درجات الله also says أما هو قالت أنا أليل ساجدا وقائما يحضروا الآخرة ويردوا رحمة ربه قل هل يستوي الذين يعلمون والذين لا يعلمون إنما يتذكروا أولوا الألبان و لذلك عليبنا أبيطاري بنساد كفى بالعلم شرفا أن يدعيه بلا يحسنوا enough to show you the virtue of knowledge is that every single person who claim knowledge if I said to anybody here right now you're ignorant he'll get angry that's enough to show you how powerful and how good knowledge is everyone wants to be part of the idea of being a scholar and to show you how low ignorance is everyone here would not like to be attributed to ignorance صحيح that's enough to show you how bad and how low ignorance is my beloved brothers and sisters now we have some understanding a little bit of understanding of صحيح البخاري and also the author of this book the book that we've chosen from this big book صحيح البخاري is a book called كتاب الإيمان كتاب الإيمان and this is we chose كتاب كتاب الإيمان كتاب الإيمان the reason why we chose it is because أهل السنة والجماعة they're fundamental principles in which they believe الله with pay attention to this أصول مسائل أهل السنة والجماعة if you today go and open books of عقيدة if you look at for example كتاب شرح السنة written by أبو قاسم or you look at the كتاب الحجأ في بيان المحجة written by أبو قاسم التيميو or you go to the كتاب أصول السنة written by أمام أحمد من حمبل or you go to the كتاب شرح السنة written by يحيبن سماعيل المزني or you go to the كتاب صريح السنة written by أبو جرير أطبري رحمه الله any books of those عقيدة books if you pick them up you will find that it revolves around these five points these عقيدة books they talk about these five points and from the things that they talk about is number one مسائل الأسماعي والصفات الله's names and attributes number two مسائل الأسماعي والأحكام rulings and names such as الكفر والإيمان you find them present in the books of عقيدة that's the second thing they talk about مسائل الأسماعي والأحكام the third thing that they talk about is مسائل القضائي والقدر issues pertaining to قضاء والقدر the third thing which they talk about fourth thing that they talk about is known as مسائل الوعد والوعد مرتكب الكبيرة the person who does a major sin they talk about مسائل الصحابة the matters pertaining to the companions and they refute the ناصبية and also the روافظ who went against أهل السنة والجماعة in the issue pertaining to the companions of the messenger صلى الله عليه وسلم and those five one of them مسائل الأسماعي والأحكام is the issue of إيمان and so we thought since it is the most authentic book after the book of Allah what is better than actually going to صحيح البقاري and studying مسائل الأسماعي والأحكام the prophet صلى الله عليه وسلم his own tongue عليه صلى الله عليه وسلم إيمان my beloved brothers and sisters is an issue which أهل السنة والجماعة as you always know as Allah says in the Quran وكذلك جعلناكم أمة وسطها Allah has made us a nation who are in the middle we are not أهل الإفراط or we are not أهل تفريض we are not أهل الإفراط we don't go overboard and we don't also come short we are not extreme and we are not negligent أهل السنة والجماعة are also always in the middle just like إسلام is in the middle of all religions إسلام is in the middle of all religions and أهل السنة والجماعة within Islam they are in the middle from all of the deviated groups and how are they you are going to see this issue of إيمان we are going to إشاء الله و تعالى speak about it from defining it linguistically and they were going to define it technically and then إشاء الله و تعالى we are going to go into the narrations first of all before I go in الإمام البخاري و رحمه الله and also we are going to compare بخاري with صحيح مسلم we are going to compare بخاري with صحيح مسلم and this is something you have to understand when scholars they place in their books كتاب الإيمان just like الإمام المسلم رحمه الله did he placed a book called كتاب الإيمان rather الإمام المسلم he started his book with كتاب الإيمان whereas الإمام البخاري he started his book with what كتاب الوحي after seven narrations كتاب الوحي he brought كتاب الإيمان so he made it the second whereas الإمام المسلم he made it what he made it the first one now let's compare the two الإمام المسلم where he brought كتاب الإيمان is that he brought كتاب الإيمان على إطلاقه العام and it's general usage okay what do I mean by the general usage الإمام المسلم is that he brought كتاب الإيمان is that he brought general usage الإمام المسلم كتاب الإيمان is not like كتاب الإيمان of الإمام البخاري because الإمام المسلم is talking about أن تؤمن بالله وملائكة وكتب ورسلي ويوم الآخر وتؤمن بالقدر خيره وشري and he brings the famous حديث of جيبريل بينما نحن جلوس عند رسول الله صلى الله عليه وسلم ذات يوم يطلع علينا رجل شديد بياط سياب شديد إلى ركبتي ووضع كفيه على فقيده وقال يا محمد أخبرني عن الإسلام قال الإسلام أن تشهد أن لا إله إلا الله وأن محمد الرسول الله بخاري بيزق من حديث عمر ابو خطاب وارز الإمام بخاري أن مسلم يبوط من حديث أبو هوريرا رضي الله تعالى عن هما من الله بيبريل بخاري ويقول أبو هوريرا هذا حديث يتعلم عندما فعجبنا له يسألوه ويصدقه بيبريل يخبروه فيكا جولتهم كل عمس والشخص وانه أسفت فكيف يكون وlacy أنت نفع وعدها بالفعل ثم قال على الأيمان أن أقوم بكل الإله وملاكة وكتب واليوم وتقم بقدري خير وشر الإمام والكتاب والإيمان وحديثه مبارك أنت عبد الله كأنك ترى فإن لم تكن ترى فإنه يراك قال فأخبيني عن الساعة قال ما المسؤول عنها بأعلم من السائم قال فأخبيني عن أماراتها قال أن تريد الأمة وربتها وانت لحفات العرات العالة رئاء الشائية تطاولون في البنيان ثم انطلقت فلابث تمالية قال عمر ديل سيز قال فإن قال النبي صلى الله عليه وسلم لبروفيسة عمر قال فإنه جيبريل أتاكم يعلمكم دينكم من هذه الحديث سنعلم أن أمام المسلم بدأت أول حديث في كتاب الإيمان لتتحدث عن العرات العالة فهذا هو مجرد من الإيمان whereas أمام مصبخاري لا بخاري يريد أن يتحدث عن أشياء الإيمان من الأنجل المسمى الإيمان ما هذا الإيمان يعني؟ وإمام المصبخاري يحاول أن يتحدث عن ثلاثة أمام المصبخاري أول هو الخوارج، الثلاثة هو مرجع والثلاثة هو معتزلة وإمام المصبخاري يتحدث عن ثلاثة أمام المصبخاري وإمام المصبخاري يريد أن يتحدث عن ماذا إيمان يعني؟ ومن الممكن أن أهل السنة والجماعة والأمام المصبخاري؟ أين يتحدث عن أحد أمام المصبخاري؟ نحن سنذهب إلى الأشياء الإيمان أمام المصبخاري هو كما شخص الإسلام إبنو تيبير يتحدث عنه أصاري ملموكي فرد على السبكي ويتحدث عنه مجمل وعتقادي أهل السنة والجماعة ويتحدث عنه في ثلاثة أمام المصبخاري ومجموع الفتاة ويتحدث عن جامع المسائل ويتحدث عن إبنو منده رحمه الله كتاب الإيمان ويتحدث عن محمد نصر المروزي في كتاب تعظيمه قدر الصلاة كل هذه الأمام المصبخاري يتحدث عن أن إيمان بأن الإيمان يأتي so many of the user has come in but from the strongest that we are going to take is إيمان is إيمان is لا it is إنه It's not but some scholars also came after Ibn Tamia فعقبوا على بلوتيمياتي they also put it on Ibn Tamia in the sense where they said maybe there's a way to reconcile between your belief in Ibn Tamia and the belief of others who said that Eman means a تصديق and the way they reconciled it between is by saying ليس مجرد التصديق it's not just a mere تصديق but rather what it is is that it is تصديق الجازم it's تصديق that has in it unwavering conviction well even then if you still look at that statement of that person it can still be said that sheikh al-Islam Tamia may not have agreed with that because the كريمة تصديق في اللغة is not like إيمان في اللغة do you know why because that إيمان تتعد بمفعولين and that is two things the word إيمان is a transitive verb if you say آمانا it's a transitive verb it transits with one of two for example the Arabs will say قولوا تعالى آمان الرسول بيما and it uses the با to transit into the مفعول okay and also it sometimes uses لام فآمانا له لطا لام is used so those are the two usages and he said as for تصديق فإنها تتعد بنفسها it doesn't لا تتعد بغيرها it doesn't transit through an article but rather the تصديق it goes through its مفعول directly through itself so he said إيم اللغة it is wrong for it to be used and he mentions many other different reasons why he believes رحم الله from another reasons why he mentions is that the opposite to تصديق is تكذيب لعي so if somebody tells you the truth you say you told me the truth if he didn't tell you the truth you said you lied to me as for إيمان the opposite to it it's not تصديق it's not تكذيب only rather جهود can be the opposite of إيمان are you with me brothers and إيماء can be also the all of those so شيخو الإسلام إبنو تيميا once رحم الله to prove that that it's not the usage are you with me so now let's go into the issue of إيمان أهل السنة والجماعة three أركان three pillars and I'm going to ask you this question إن شاء الله تعالى بإذن الله الكريم if you guys want to believe in the issue of الإيمان three things have to be intact for you to be a calling to أهل السنة والجماعة in the issue of مسمى الإيمان the first point is that الإيمان القول وعمل the second point is الإيمان يزيد بالطاعة وينقص بالمعصية third thing is and it is not let's go back to the first point the first point is that إيمان is speech and action the call the scholar they bring two out of it عمل they bring two out of it عملوا القلبي and عملوا الجوارح and there's one حديث that summarizes each and every one of those حديث of أبو هريرة which is found in الصحيحين الإيمان وبيضعون وستتون شعبة it's also narrated as الإيمان وبيضعون وسبعون شعبة the prophet said this عليه الصلاة والسلام this حديث teaches us that the إيمان is what قول عمل and that the call is two types the call of the tongue and the call of the heart what's the call of the tongue and نطق بالشهاداتين the person has to utter the شهاداتين when he comes into islam he has to say the second one is عمل sorry قول القلب قول القلب is إقرار قول القلب is إقرار and تصديق the third one so we finished قول now قول الليسان is two how much is it قول the speech of the tongue the utter of the tongue and the utter of the heart the second two is عمل عمل القلب which is المحبة والإخلاص والتوكل والرغبة والرهب والإنابة all of those and عمل الجوارح is الصلاة والصيام والصو والحج and also the other other branches so أهل السنة والجماعة how did they go against pay attention to this this is a very powerful point أهل السنة والجماعة how did they go against the deviated groups


This episode was prerecorded as part of a live continuing education webinar. On-demand CEUs are still available for this presentation through All CEUs. Register at allceus.com slash counselor toolbox. Hi everyone, welcome to happiness isn't brain surgery, understanding the multiple dimensions of motivation. Over the next little bit, we're going to define motivation and review the concepts about what motivation really is and how we can enhance it. Motivation is basically doing something in order to get a reward. If you want to do something, you're motivated to do it. What makes you motivated to do something? Generally, there's a good outcome. You're going to get something that you want. So some basic assumptions we need to understand is that motivation is the key to change. If you don't want something, if it's not worth it to you to exert the effort, you're not going to do it. Motivation is multi-dimensional. It's not just wanting it. There are a lot of different ways you can increase your motivation and we're going to talk about those. Motivation is dynamic and fluctuating. When the going gets tough, motivation gets going. So a lot of times when people start to embark upon a behavior change, at first they're really, really excited to do it. Think about New Year's resolutions. And about two or three weeks into it, it's taken a lot of effort and you're starting to question, you know, is this really something that I care that much about doing? So it's important to understand what makes your motivation wane and how you can increase your motivation again. Which takes us to motivation can be modified. Even if it starts to wane, you can pump it back up again. Even if you're not really motivated to do something, you can get yourself motivated by adding rewards and making the new behavior more rewarding than just doing what you always used to do. Again, let's think about those New Year's resolutions. Going to the gym. Some days you're just going to be like, really, I don't want to go. And that's okay. That's normal because you've got a lot of other things draining your energy. However, if getting to the gym is important to you, you need to figure out how are you going to increase that motivation to go? Can you meet a friend there? Can you go there and watch TV? Can you, you know, fill in the blank? I know for myself, sometimes getting there is drudgery, but I feel so much better when I'm leaving that it's worth it. I just need to remind myself how much better I'm going to feel if I go and how much worse I'm going to feel if I don't go. Part of enhancing motivation is timeliness. The PI's approach helps us remember how to do motivational enhancements in the most effective way. Proximity. You want to provide the intervention in a natural environment. You don't want to wait to increase motivation until somebody comes into your office and says, okay, this is what was going on last week. I didn't fulfill any of my goals. I mean, obviously you can do it then. But ideally, which takes us down to immediacy, you want to intervene as soon as their motivation starts to wane. Which means either coaching in the natural environment, having worksheets or handouts or even flashcards that they can refer to to remind them what to do, having a sponsor or some sort of other coach that can work with them. There are a lot of different ways to provide immediate intervention in the natural environment. Additionally, the person has to expect the intervention will be successful. If you're telling them to do something and they're like, no, that's just weird, then it's not going to work. For me, and I've used this example a lot, I am not a journaler. I never was. It works wonderfully for, you know, hundreds of thousands of people, not me. I have difficulty with journaling. I can talk to my dog. I can write down bullet points. I can do all kinds of other things, but actually writing prose in a journal doesn't work for me. So I expect it not to work, which means I'm not motivated to do it. And simplicity. Don't get too hung up in looking at all the when's, where's, why's and what's. What's going on right now is the fact that a person's motivation is waning or your motivation is waning. So have empathy for yourself. Do a mindfulness scan to kind of figure out why that motivation is waning. Understand yourself, understand what you need and take steps. It's not getting back into all the undercurrents of, you know, things that happened when you were six or things that are coming up. We want to stay right in the here and now and increase motivation in the present. The more types of motivation that are involved, the stronger the motivational force. So if I'm doing something just because somebody told me to, that's not a huge motivator. It's a motivator, but it's not a lot unless I really have a big stake in what that person thinks. You know, if it's my boss's boss, I'm probably going to be more motivated than if it's, you know, my neighbor across the street that asked me to do the same thing. Signs of decreasing motivation in yourself or others. Failure to attempt change. Quit going to the gym. You quit trying to implement some of those strategies that you wanted to use to try to quit smoking. Whatever it is, whatever you're trying to do, you just lose enthusiasm for it. Resistance, anything that gets in your way when you start making excuses for all the reasons you can't do it. Yes, but if you're talking to somebody and they're like, well, why don't you come to the gym with me and we can work out together and you have an excuse for it. Yes, but them. Yes, I could, but yes, I thought of that, but that's decreasing motivation. If there's a but there, it means that you're not motivated. And just a general lack of enthusiasm. When we embark upon goals, there has to be something a light at the end of the tunnel a carrot at the end of the stick, whatever you want to say. But there has to be something that gets us sort of jazzed about putting the effort into it because right away, when you first start doing it, there's probably not going to be a whole lot of immediate rewards. So how can you increase your enthusiasm? One of the ways you can work on maintaining motivation and being aware of motivation is to rate your motivation on the target behavior each day. Now, we've talked before in behavior modification about the fact that goals are often a conglomeration of multiple target behaviors and motivation will wax and wane for each target behavior. So if a person's goal is to lose 15 pounds, great. But what are they going to do? They're probably going to have to adjust their nutrition. They're probably going to have to exercise more. They're probably going to have to drink eight glasses of water. So we start listing those and we say, okay, for the target behavior of going to the gym, what is your motivation today? Do you feel like going to the gym? If not, why not? And how can we increase it? Target behavior of drinking eight glasses of water a day. You think that would be easy, but some days you're just looking at that sixth glass going really. I don't know if I can do this. So what is your motivation to do that? Is there something you can do to make it more pleasant? Another goal would be to improve happiness or address your depression. This is one of the things or goals that a lot of clients have when they come into treatment. So some of the target behaviors we may assess are taking medication. Sometimes medication makes people feel better. Sometimes medication, they don't really feel much of an effect at all. And other times medication makes them feel worse. Some of the medication is either not the right medication so they'll start feeling anxious, or some of the medication may be too slowing and it may make them too sleepy and it's hard to function. So they don't want to take the medication and they're not motivated to take it. Some work around you can do with that is obviously work with their doctor, but there are different times a day they can take it. If it's slowing, maybe they need to take it in the evening so that depressant effect, if you will, wears off by the time they're getting up the next morning. It may also help improve their sleep. If they're not feeling any effect, then you may have them ask other people that they live with or that are close to them, are you seeing an effect? Because sometimes the changes are so small, the person taking the medication doesn't really notice it, but other people will and they'll be like, yeah, that's making a difference. And then obviously if it's working, people are probably going to be motivated unless it's too expensive and they've got a way, is the expense worth feeling better? And medication can get expensive. Remember, you can always go to pharmaceutical companies, patient assistant programs to get vouchers for people who truly can't afford their medication. Anyhow, target behavior, walk 30 minutes. No exercise is helpful in increasing circulation, increasing oxygenation, which increases energy, and it also increases serotonin levels. So is this person motivated to just walk for 30 minutes? Another target behavior, when I feel sad, I'll write in my journal. If the person has the expectancy that that will help and they do it, that's awesome. If not, then we need to figure out alternate interventions. Another common target behavior is to reduce anxiety or improve people's stress management capabilities. Target behaviors for this can include getting adequate sleep, delegating unnecessary stressors, and reducing caffeine. Now, getting adequate sleep, you may be saying, well, who wouldn't want to do that? Sometimes, especially if you tend to be a type A personality driven, overly stressed, overobligated, you may feel guilty about getting enough sleep because you've got so much to do. It may be difficult to get sleep. There are a lot of reasons that sometimes people put sleep on the back burner. Delegating unnecessary stressors. Again, it sounds great. It's like, okay, I can push this stuff off on people. However, there are a couple of main copyouts. Some people feel guilty when they delegate tasks. Other times, if they're perfectionistic or if they don't have a lot of people they can rely on, it may take more energy to delegate those tasks or those things that need to be done. Then it does just to do it themselves. If people are not motivated to delegate, we need to say, why? And see if we can address it. And reducing caffeine, really good for you, really not motivating for some people. I love my caffeine. I love my coffee. But I can tell you that reducing it does tend to help a lot with just overall energy levels throughout the day staying stable. If people really like the caffeine part of it, the stimulant part of it, then we need to look at why. Is there something else that we need to address? Do we need to have them go to the doctor and have a blood panel run for hypothyroid or hyperestrogen or something out of whack that they are just not able to get the energy? Tiredness and fatigue is also a side effect of depression. So it could just be the depression that's in there. And exhaustion can also just come from being stressed out all the time. When you're constantly on, when you're constantly in a state of alertness and trying to get things done, even when you're trying to sleep, your body will get exhausted. So now that we understand that we want to identify target behaviors, not overall goals in order to be successful, we also want to identify the different types of motivation. Emotional motivation are things that make the person happy or things that take away their sadness. Mental motivation is the logical choice. Some people like facts and they want to do the thing that is the most logical choice. Physical motivation is anything that improves people's physical health, energy or reduces pain. Now, if it improves their health and increases pain, for example, exercising because they are working out too hard or when they initially stop smoking or stop using drugs, the withdrawal symptoms, you have to address those motivations. You have to address those hurdles and obstacles to motivation. Eventually, the improved physical health will kick in. Social motivation, anything that improves relationships with themselves or others. And I emphasize this because so often a lot of stress and depression is caused because people don't have a relationship with themselves. They don't like themselves very much or they don't know how to reward themselves. So they're constantly looking to others to give them validation and positive feedback. One way to help address a whole myriad of mental health issues is to help people start being able to provide themselves validation. We also want them to be able to create relationships, healthy relationships with other people. Spiritual motivation means that whatever they're wanting to do or embarking upon is in alignment with their values. It's meaningful to them. For me, animal rescue is in alignment with my values. So my motivation to go out and constantly have fosters in the house. Yeah, it's exhausting. There's a lot of stress with it. But my motivation to keep doing it lies in my value system. Financial motivation, pretty simple there. And environmental motivation is something that makes the environment more comfortable. But there's something that you can do and this can be a reward you give yourself. Maybe redecorating the living room or if you lose a certain amount of weight, you can buy a whole new wardrobe. Or whatever it is that makes your environment more comfortable to touch, smell, site, etc. So emotional motivation are things that make the person happy. When you do a decisional balance exercise on why are you going to do this task, we want to identify all the reasons the new behavior makes the person happy. Why are you doing this and how is it going to make you happy? And we also want to identify all the ways the old behavior adds distress. So if we're thinking about sobriety, why is sobriety going to make you happy? How is it going to improve your life? And what about using or being in your addictive self adds distress to your life? We want to make sure that these are salient points. I encourage clients to keep a bullet point list, because like I said, I'm not into pros, but some people are. Keep a list of all of the reasons that they don't want to do the old behavior and all the reasons that they do want to do the new one. And then we also want to decrease the reasons the old behavior makes the person happy. Remember, substance abuse addiction is a way of escaping from intolerable pain. So yeah, it served a purpose and it served a big purpose. So how else can we help them escape from this intolerable pain other than the addictive behavior? We need to decrease the pull of whatever that is. And let's look at the ways the new behavior adds distress. They're going to have to change people, places and things. They're going to have to feel feelings, which is great, but it can also suck at the same time. How can we help them manage these sources of stress? So the effort that they're putting into recovery is actually worth it. And recovery maintains its motivational value. This is especially useful to people who have more of a feeling temperament. If you remember back to the Kiersey or the MBTI or any of those that have the 16 temperaments, people who are feeling tend to be more motivated by their emotions and the connection with other people and concepts like fairness and justice. Mental motivation. These are things that the person sees as logical. What is the purpose of this? What is the logical reason? What is the outcome? Available information to support desired behavior is always useful in increasing mental motivation. What are all the tangible benefits of stopping smoking? We can provide a whole list of things, a whole list of reasons. We can also provide a whole list of techniques that the person can use because they may feel kind of overwhelmed and like, well, a lot of people don't succeed at this, so I'm not sure I will. And we can provide them information that says, you know, we've got multiple avenues to help you out. Again, do a decisional balance exercise and identify the mental motivations. What are the reasons the new behavior is logical and helpful to the person in achieving their goals, whatever those goals are. So if stopping smoking is their goal and their new behavior, they want to do whatever it is to stop smoking, why do they want to stop smoking? Why is it logical to stop smoking? Money savings, health benefits, they won't smell of nicotine. What are their motivating factors? These are the observable, measurable, quantifiable things. The old behavior is unhelpful to achieving their goals. So why is smoking unhelpful to them achieving their future goals? What is it that's motivating them? What is that that's finally gotten them to say, hey, I need to stop smoking? And then we want to decrease some of the reasons that smoking was rewarding or whatever the old behavior was. So why was the old behavior logical and helpful to achieving goals? Well, they may say, well, if I went out and smoked a cigarette, then I didn't freak out on people. That's logical. Yeah, I got you there. What can you do to handle stress instead of smoking? You can still leave the building and maybe take a walk around the building instead of going out and immediately lighting a cigarette. You're going to have to work with people to help them figure out what works for them. And how is the new behavior unhelpful to achieving their goals? Again, when we're talking about smoking, a lot of people smoke when they're stressed and it's also a habit. So maybe they're afraid that they're going to gain weight or maybe they're afraid they're going to be too anxious and just not able to cope with life. As clinicians, as coaches, we can help them figure out ways to deal with this.  That is they want the facts. They want the objective information that they can look at, meta-analyses, whatever you can provide them that's factual so they can analyze it for themselves. Social motivation are things that increase the person's self-esteem and self-acceptance. We want to ask them, how does this new behavior increase your self-acceptance and approval of yourself and, not or, and other people's ability or willingness to accept you and approve of you? Because we all have people whose acceptance that we desire. Do we have to have it? No. But we desire. The first thing is to be able to accept yourself. So we want to say if we're quitting smoking, quitting using, starting exercising, addressing depression, how is this going to increase your feeling of satisfaction and approval of yourself? Because that will radiate out to others that, hey, I'm all that in a bag of chips. Why don't you come over and be my friend? The old behavior is in opposition to their self-concept. So we need to help highlight how this happens. Whatever the behavior is, how is it in opposition to who they want to be? And if it applies, how does the old behavior lead to rejection or isolation or withdrawal? So when they're engaging in this old behavior, do other people reject them or are they embarrassed and they withdraw from social supports? We want to decrease the way the old behavior is socially rewarding. When we talk about addictive behaviors, we know that people who have addictions tend to hang out with other people who have addictions. So they have a peer group that is rewarding of that behavior. They're going to have to change that peer group, most likely in order to stay in recovery. How are they going to do that? And how can we help them manage the anxiety that revolves around that? And the new behavior does not provide self or other rewards. So again, when you're having to change people, places and things, there's a lot to do and it can be really overwhelming. So how can we help people find new people to associate with that are going to be positive and motivating? How can we help people find new places to hang out and things to do that are embracing or supportive of a sober lifestyle? Spiritual motivation highlights the ways that the new behavior is in alignment with the person's values. It may not be your values, it's just the client's values. So we want to increase the ways the new behavior is in alignment with the person's values. Ask the person what's important to you or why is this particular behavior important to you? Why is it meaningful? What is it that makes you passionate about it? We want to increase their awareness that the ways old behaviors are not in alignment with values. Again, we'll take addiction because that's a really easy one to use. The new behavior of being sober is in alignment with their values because they're not going to be manipulating, justifying, rationalizing, lying. There's a lot of things that go into it. They'll be a better friend, they'll be more dependable. A lot of this also repeats when we look at the ways the old behaviors made them not in alignment with their values, the honesty, hope, faith, courage. In their addiction, those things were probably absent. We want to decrease the ways the old behavior aligns with their values if there are any. So if the old behavior somehow supported their value system, we want to figure out a different way to meet that. And we also want to identify the ways the new behavior does not align with their values. Maybe one of their values is family-centeredness, yet their family is not supportive of their recovery. Their family is in active addiction or there's a lot of abuse that goes on and it's an unhealthy environment for them to be in. So if one of their main values is family-centric behavior, but getting clean and sober means they may have to put some distance between them and their family, how are you going to help them realign those values? Not necessarily change them, but understand in their own mind how this behavior still actually does support that. Because in recovery, as they become more able to handle life on life's terms, and become more able to be honest, hopeful, disciplined, they will be a better family member and they will be able to set boundaries so they can still interact with family, but they have to put some distance between them and the dysfunction. It's not them and the family, it's them and the dysfunction. Financial motivation. These are the ways that the behavior is financially beneficial. So how did all behaviors reduce your savings, reduce any additional money you could have brought in, or what I call redirectable funds? Addiction, smoking, gambling, even depression can reduce savings if you're not able to go to work or if you're using your money in order to maintain some sort of an addictive behavior. It can reduce additional money from coming in, again, by not being able to go to work, by not being able to look for work because you're on disability, because you just can't deal with life on life's terms right now, or because you're in jail. And it also reduces redirectable funds. If you have money that you're using to support the old behavior, you can take that money and redirect it to support the new behavior. We also want to look at how new behaviors increase your savings. So if you're not spending as much money on going to clubs or on drugs or on gambling, how is that going to increase your savings? How is that going to enable you maybe to make more money and or have funds that can be redirected to something that is supportive of your new goal? And environmental motivations are really broad. You want to identify the ways the new behavior will allow the person to improve their environment with the people that surround them. How can they find kindred spirits, people that they feel comfortable being around? How can they improve their environment through places? Sometimes this means having vacations, moving to a better neighborhood, or even just going to a nice restaurant for a meal. It's not always about redecorating. It's not always about moving. Sometimes it's about just taking a break from life on life's terms and having sort of a little mini vacation. The environment also involves things. So you may have an upgraded car or redecorating.  Heck, yeah. Because they increased your environmental motivation. They increased your comfort level. So you're saying, yeah, I like this. Again, using decisional balance with environmental motivation. In what ways will the new behavior improve their environment, improve the people that they hang around that are supportive of whatever this goal is? How will it make the environment more stressful? So we want to look at maybe they're going to have to make new friends and that's stressful. So how can we deal with this? In what ways do the old behavior create a comfortable environment? What are you going to miss about the old behavior? We need to figure out how to deal with that. Maybe it was, yeah, I can't think of a reason. But if there is something about the old behavior that created an environment the person would miss, we need to help them figure out how to recreate that with the new behavior. And also, how did the old behavior create an uncomfortable environment for them? Because this is something we want to make sure they remember, that they didn't want to be homeless. They didn't want to be living in a flat house. They didn't want to have to crash on their so-and-so sofa because they got kicked out of their apartment. Motivation is essential to behavior change. It involves choosing the behavior that provides the greatest rewards for effort. And increasing motivation means enhancing rewards and reducing punishments and drawbacks. So if you have a client that is getting ready to do something, look at each dimension of motivation, emotional, mental, social, financial, spiritual, environmental. And figure out how many different ways you can increase the motivation or increase the rewards for the new behavior and decrease the drawbacks of the new behavior. A lot of times, since there are so many things to remember, I find it's very, very helpful to write it down. Make a chart that has each one of the types of motivation and identify and do a decisional balance exercise for each behavior. If you enjoy this podcast, please like and subscribe, either in your podcast player or on YouTube. You can attend and participate in our live webinars with Dr. Snipes by subscribing at allceuse.com slash counselor toolbox. This episode has been brought to you in part by allceuse.com, providing 24-7 multimedia continuing education and pre-certification training to counselors, therapists, and nurses since 2006.


McLean back in field to Zimmerman, edge of his own D for Norwich. Good pressing from Gavin Kilkenny in the more advanced midfield role to see. McLean sends a long ball forward, looking for school issues in behind the board. McBackley brings it down onto his left foot, shoots for Blackbeard. Brandon Williams over on the left for Norwich, 18 yards out, cuts in on his right foot, lays it off to Kieran Dow, cries of shoot again. Then it is the second point! Given away, McLean back out to Rot. They've just been ball plays tonight, they've had nothing in terms of defending to do. It's all the middle of the touch event, oh dear. Given away by Ibsen Rossi, here's Dow over on the edge of the box, lays it off to his right, it's a brilliant! He was just pushing into the path of Joshua Sargent. The Cherries at the moment, born in Yovall, went to Harwood College. Given away by Cherries inside the rowing 18 yard area, pulled back to Ross.