We start the last day of this workshop. As mentioned, we would be going to a few select individual remote centers where we would like to listen to one team briefly telling us what is the assignment that they have decided upon. Since we are not covering all institutions anyway, I would request that the institution which is selected, the coordinator or someone might want to make a brief additional comment on this workshop in particular and on the workshops in general, not exceeding a minute or so. So, let us start with the first institution we will take. We will go to Thirupur, Shaswari College of Engineering, Thirupur. Sir, good morning sir. I am Asam Nandagopal, coordinator of this work, sir. All persons are part of it are very interesting and also the workshops goes very nice. We expect more workshops in future, sir. Over to you, sir. Excuse me, but I thought that your teams are ready and as stated yesterday, at least one team was to introduce themselves to us and the team leader was to tell us as to what assignment his or her team is going to do. Is there a team ready at your place to briefly tell us what they are going to do and introduce themselves? Over to you. Yes, sir. I am one of the team leaders, sir. My team take option D, sir. That is preparing a new slides and also a new topic in IPR, intellectual property rights and patents, sir. Four members in my team, sir. Hi, sir. My name is Saravanan, Shaswari Academy of Engineering. Hello, I am Shaswari College of Engineering. Thank you very much. Avinash Lingam, University for Women. Good morning, sir. This is Laxma Priya, coordinator of this center. As part of the local activities here, we have done a 10-minute presentation by each team and we have video recorded that. Now, I will hand over to one of the team mates and the leader. Good morning, sir. I am coming to be representing team Guruji. I would like to introduce my team members in short. This is Mrs. V. Radha. This is Dr. Sandil Kumar and that is Professor Ravi. We have planned to do our assignment presentation on ethics in research. It is going to be a kind of a teamwork that we are doing. We have planned to do it in a kind of a case study with some flow charts and some pictorial representations. And it will also have some inputs on what basics of fundamentals of research methodology is all about. And we would like to focus on some aspects of technical writing and probably would like to elaborate more on the other features of research methodology also. Thank you, sir. Thank you very much. I appreciate the work that you are planning to do. My only worry is that are you making your two-week assignment very, very broad. You are practically covering most of the important aspect that we have been discussing for two weeks. So, please ensure that you and your colleagues are not overworked. Of course, if you are enthusiastic, please go ahead. There is no problem at all. Federal Institute of Science and Technology, over to you. One of the participants has a question for you, sir. Good morning, sir. I am Sajna from Federal Institute of Science and Technology. We have taken up for assignment topics time management and we have yet started with our assignment. And we would like to say a few words about your program, sir. It was really informative and we are actually looking forward for more such programs in the future as well. The other team members, BG Unair from the Department of Science and Humanities, Arun S. from the Department of Science and Humanities, Andrew P.J. and Binu PC, all from Federal Institute of Science and Technology. Over to you, sir. Thank you so much. Because you are all from the same institute, I would like to ask one more question. There must be at least a few participants who do not work in your own institute, in which case I would like to know at least the names of team members and the team leader of one such team. Over to you. Sir, myself, Vinita George from Model Engineering College. I have got team members of four of us are in one team and all of us belong to other different colleges. Over to you, sir. Thank you so much. Sagar Institute Bhopal, over to you. I am from IT department and I am hand over mic to the team leader, Richard Victor, sir. Good morning, sir. This is Richard Victor from Sagar Institute of Engineering College and as a team, I would like to introduce my team members and just standing besides me is Professor Sudheesh Srivastava and then Professor Anki Aheerwar and Professor Anurag Mishra. And as a team, we have planned an activity to design a model question paper on Air Standard Cycles along with the solution. Thank you very much. May I ask one question whether all the four members of the team belong to the same institute or they are from outside? Over to you. Sir, we belong to the same institute and of the same department. So that's why we have formed a team like this. Very good. But is there any other team in your college from amongst the participants who do not belong to your college or are all participants local? Over to you. Sir, there are other members also who have come from out of the city also from Gwalior and from Sagar. And other participants are also there from our college. So can we speak to any one team leader who is leading a team which is outside your college? Over to you. Sure, sir. Over to you. Myself, Yamne Chaturvedi from Gwalior. Thank you very much. My topic is over control system. Five members in my team, four members in this college, Sagar College and Myself from Gwalior. Over to IIT Bombay. Thank you so much. Savita Engineering College, Chennai. We'll go over to Savita Engineering College, Chennai. We can see you. Over to you. This is Raj Kumar. I am the team leader of a project titled as Unbreakable Mobile Phone Product Development Research Meteorology. I'm very happy to introduce my team member, Professor Dr. Mutu, Professor Naglada and Professor Sillivasan. I'll pass over the mic to them. They introduce themselves. I'm Dr. Mutu, MBA department, working as a professor in Savita Engineering College. Myself Sillivasan, sir, working in Savita Engineering College Department of Management Studies. This is Naglada, belonging to Savita Management School. Over to you, sir. Thank you so much. I will ask my usual question whether you have participants from other colleges than Savita College? And if they are, is there any team comprising people outside your college? If there is so, I would like to speak to the team leader of one such team. Over to you. IIT department from Jawahar Engineering College in Chennai only. And I have my another team member here. Good morning, sir. This is Sangita. I am an assistant professor of IIT department in Jawahar Engineering College. Thank you. Thank you very much. We are going over to Jaipur Jain College Cookers. Good group of institutions, Allahabad. And my team members are Mr. Ajay Chaudhary from Government Engineering College, Bikaner, Mr. P. C. Bihari from BIT, Mishra, Ranchi and Dr. P. Shrivastava from BIT, Mishra, Ranchi. Sir, we have decided as our team assignment to prepare a quiz paper on the lectures of Professor Narona on its stats. That will be an application of stats in research methodology. Sir, I would like to make a request that we are here from UP Allahabad and there is only two centers in a large state of UP. Sir, is there any specific reason that why we are so entested in this workshop? Over to you, sir. Thank you very much. You have actually touched a wrong nerve. I do not know whether you have seen a map of India with our centers drawn which my colleague, Professor Gayathonde has so laboriously prepared. I showed it yesterday to the minister and the planning commission member and other dignitaries and showed them that we have huge gaps not only in Uttar Pradesh but also in Bihar, largely in West Bengal and Udisha. We would like to enhance the number of centers at those places. In your particular case, I am glad to report that, therefore, yesterday I met head of the CS department of School of Mines, Dhanbar and he has agreed to create a remote center there. Yesterday in the meeting, I met Prasat Tiwari who is the director of triple IT Allahabad and he has agreed to become a remote center at Allahabad. Finally, Prasat Damodar Acharya, director of IIT Kharagpur has promised to work personally with me to create many more centers in West Bengal and Udisha over August and September. So, thank you very much for pointing this out. I just wanted to assure you that we are aware of this and our ambition is finally that in every city or town wherever there is an engineering college, we should have a remote center. It may take some time but meanwhile, thank you for participating. I also notice that your team partners are from various cities so it would be a challenge for you to work together. I am sure you will use email extensively to coordinate with each other and collaborate well. Thank you so much. We will go to Chitkara University Chandigarh. Yes, we can see people from Chitkara University here. Over to you, Chandigarh. Myself Rakesh Guel, I am a workshop coordinator here. Center code is 1170 from Chitkara University Chandigarh. Over to Mr. T.L. Singhal, participant here. I am Professor T.L. Singhal of Chitkara University and I am from electronics and communication engineering branch. My team members are Professor Isha Verma and Professor Gurjinder Kaur. We have decided to make a new presentation, PowerPoint presentation with title, Different Aspects of Research. This will include all the aspects like choosing an advisor, choosing a research topic, doing literature surveys, writing scientific reports and papers, making technical presentations, wrote to publishing ethics and professional conduct research with an emphasis on choosing a research topic which should lead to either product development prototype model of industrial use or modeling and simulation of new algorithm or protocol or patenting and innovation of societal application. So this will cover all these aspects which will be useful to all the research scholars across India. Thank you. Over to you. Thank you, Professor. But we would like to briefly also see your team members, not only us here but all the 8000 participants. So my request to you and all others to follow is that whenever you introduce yourself and your team, I would like the team members also to be close to the presenter so that they are also seen and it would be preferable if you hand over the mic to each team member so that we can briefly hear from him or her directly. Over to you again with a request to introduce your team members. Okay, sir. These are my team members who will introduce themselves. Good morning, sir. I am Isha Velma working in electronics and communication department at Chitkara University and I am one of the team members with Professor T.L. Singhal. Hello. Good morning, sir. I am Gojinder Khan from the electronic communication department and I am the team member of T.L. Singhal, sir. Hello. Good morning, sir. Myself, Anil Kumar. And I am from Amity University, Haryana, Gurgaon. And actually my team is different from this team. I am team leader from other team. And my team members are Ms. Karamjit Kaur. He belongs to the same institution, Amity University. And the third member is Mr. Vinit Chibi. He belongs from the institution, Babahira Singh Engineering College from Lehra, Gurgaon. Good morning, sir. I am Vinit Chibi, working as assistant professor in mechanical department in Babahira Singh Bhattalai Institute of Engineering and Technology, Lehra, Gurgaon. That PPT prepared by our team is research data collection methods and various types of collecting data, methods to collect data. We made the presentation on the topic shared by Mr. Vinit Chibi and we will formulate the transcripts of transcripts and the questionnaire regarding this topic for the assignment. Thank you. Over to you. Thank you so much. We will go over to MNIT Bhopal. Yes, we can see you, Bhopal. Over to you. Good morning, sir. Myself, Madhuri Shah, coordinator of the workshop. I am giving mic to Mrs. Arti Kumar, sir. Good morning, sir. We are team number one. I am heading the team. I am Arti Kumar. I am a PhD scholar at this institute. We have three more members in the team. So, first, let me introduce you to the members. Good morning, sir. Myself, Krishna Kumar Mahoba. Department of computer collection from MNIT Bhopal. Thank you. I am Damensing Rajput, research scholar, computer application MNIT Bhopal. Good morning, sir. I am Deepthi Chauhan, research scholar at MNIT Bhopal, sir. So, we are making a presentation on a quick course on how to use latex in making research paper. We will not be covering all the aspects of latex in that. We will just be covering the general things that we find in our research paper and how any user can refer to that and go with the commands that are used in latex and that will be a quick overview of latex and they can make a research paper using that over to you, sir. Thank you very much. I appreciate. In fact, my colleague, Professor Gayathondey, is thrilled that somebody is working on latex and so would be Professor Kannan. But the same question I have, I believe MNIT also has participants from other colleges. So, if there is a team comprising of members of other colleges, we would like to briefly, if they could come forward, because you have a wired mic. So, mic cannot move around and therefore people have to move around. Over to you. Good morning, sir. Myself Mukesh Kataria, head of team number two, HOD from S.V. Poldugnik Bhopal. My team member is Mukesh Mishra. It is also a lecturer from S.V. Poldugnik Bhopal. Another two member is Mohammad Ramjan from MNIT. Another is Neetu Sivastav from Radharaman Engineering College. Another team member is Mohammad Ramjans. Good morning, sir. Myself Mohammad Ramjan, I am a PhD scholar here in the Celestial Institute from the Department of Physics. We are doing development of a caution bank on experimental research. This is our task for general assignment task. Thank you so much. We will now go over to, we have NK Orchid College of Engineering and Technology. In Solapur, I believe, over to you. I am professor, I am Mujawar, head of the department, NK OCD. Okay, so, over to team leader. Myself Vijay Kumar Shirwa, my first team is there. I am the team leader. I am belonging to electronics and telecommunication department. I am pursuing my PhD from Shivaji University, Kolhapur. My team members are, I am professor Manjani from Valchand Institute of Technology, Solapur. So, I am representing from this Valchand Institute of Technology, Solapur. So, I am attending in this Orchid College. Myself Prashant Makhdoom. I am an assistant professor in electrical engineering. I have been always seen as a college of engineering. Sir, we are the four members. Our team activity is silap programming. We have decided to have our problem is heat transfer through the slab of unit thickness while monitoring the slab left wall and right wall at a different temperature. Over to you, sir. Thank you so much. I can see my colleague, Professor Gayathonde, smiling very happily that somebody is trying to use silap for heat transfer thing. May I ask you one question? Did you by any chance attend the workshop which was given by him and his colleagues a series of workshops on heat transfer or you have chosen the heat transfer as an independent topic for the silap exercise? Over to you. Sir, please. Our senior member, Professor SM Makhdi, he is from the mechanical department. He has chosen that particular problem and we have worked together there. Sir, please I will hand over this mic to the Makhdi sir, please sir. Yeah, sure. Good morning, sir. I already attended the CFD course. I attended the CFD course at Pune and in the continuation of that only I did the work. Okay. So, the Atul Sharma, sir. Yes. The class attended. The continuation of that only I have taken it as a project in this one. That classes are very nice. That else I have spoken with you. Thank you very much. I only want to make sure that you do not submit to this particular workshop a silap assignment which you have already completed in the other workshop. No, I am just joking. That is all right. Thank you very much and good luck to you. We will now go over to… We will go over to Kakinada Institute of Technology. Over to you, Kakinada. What's up, coordinator from Kakinada Institute of Engineering and Technology. We have been very busy with the stand-day workshop and our colleagues have been very happy about it and they have benefited quite a lot. New enthusiasm for conducting the conducting research. I myself have sent a presentation on how to promote research in academic institutions and our colleagues have submitted five proposals for silap projects and they will be submitting the final ones in two weeks time. And we have a very good number of teams and I will now give the mic to one of the teams. Hello. Good morning, sir. This is Amalra from St. Peter Engineering College from Hyderabad. Affiliated to J&T Hyderabad. We are performing to write one paper that will be how to write a research paper. In my team, two members are there. Those two members will be related to different universities. One will be related to just S. R. Suryakiran, Industrial Engineering Affiliated to Geetham University and another person is K. S. Raghuram, Mechanical Department Affiliated to J&T Kakinada. Thank you, sir. Myself, Suryakiran. I am from Geetham University, Visakhapatnam. We have uploaded five files into the Moodle and we will be proceeding ahead with how to write a research paper in the next two weeks to come. So, obviously, we will be uploading the same file with some updates. Raghuram, right. We hand over this to Research Coordinator. I will hand over the mic to another team from Kite. So, Myself, Sarojarani. We are belongs to NECG Engineering in Kakinada Institute of Engineering, Kakinada. So, my research report is speech enhancement by using Skylab. So, our participants, JVS, Surya Prasad sir and Pawan sir. So, Manjula madam and Myself sir. Thank you very much. VIT Pune, we can see you. VIT Pune, over to you. Good morning, sir. This is Kedar Sant, workshop coordinator at VIT Pune and along with Professor Dr. Mangesh Soudhari as remote center coordinator here. We are glad to get connected at least for once during these ten days and we have partners from Pune and around Pune and also from Faridabad. And now I am handing over the mic to one of the team leaders, Professor Soni. Good morning, sir. This is Professor Vishal Soni from Vishwakarma Global Business School, Pune, a management division. We have planned to prepare a presentation on beginner's guide to research and statistics and further extended to our efforts to write a research paper on the same so that it benefits all those who are new to research as we as a beginners always sought such guidance the way it was given to us by this workshop. I will now hand over the mic to my team members who will introduce themselves. Good morning, sir. Myself Ganesh Kaurwar. Mahesh Kurulaykar. Assistant Professor Vishwakarma Institute of Information Technology working as a team member in Vishal Soni's team. Good morning, sir. This is Professor Pashmina Shah from Vishwakarma Global Business School working as a team member from Vishal Soni, Professor Vishal Soni's team. Hello, sir. We have some participants from Faridabad. I am just handing over the mic to one of the participants from Faridabad. Good morning, sir. This side, Niyati Bansal, Assistant Professor from Manavrishna Engineering College, Faridabad. And I have my team members from the same college, Altna Dharia from same Manavrishna Engineering College and Kirti Bansal. We are going to use Skylab to calculate some percentage loss and gain percent for any short per stop per month. Like some, what is the percentage loss or percentage gain for any particular showroom, for any mall showroom using Skylab? We'll be performing some programming using Skylab. Thank you. Over to you, sir. Thank you. I would like to ask a question to Archana, your colleague who is from Faridabad. So could you please hand over the mic to Archana once again. What I wanted to know was why is it that you have come all the way from Faridabad to Pune because between Faridabad and Pune, geographically there are several centers in Rajasthan, Bhopal, Indore. So it could be that you had some friends or relatives in Pune. So your stay arrangements could have been taken care of. But I am just curious to know as to how did you choose Pune of all the places to come here. Over to you. Sir, actually the weather in Delhi is too hot. So we just wanted to enjoy the weather. This is the only reason we have no relating at all here. Okay. Thank you so much. We'll go over to HGS, IPS, Indore. Good morning, sir. We have a team here and my team is absolutely multidisciplinary team. We have five team members. I am Saurabh Maru. I am from Department of Pharmacy. Having an expert in biological science, worked in cancer in ICMR. Along with me, there is Professor Durgesyoshi. He is from Industrial Production Department. Professor Milind Dandekar. He is also from Industrial Production Department. We have Professor Bansor, Prashant Bansor. He is from Electronics. So we have Pharmacy, Electronics, Induction Production and Professor Girish Thakar. He is also from Industrial Production Department. Sir, we are working on a project. Professor Durgesyoshi will tell you little more detail about this project. Our assignment topic is classification, comparison and application of regression analysis. In this, we intend to compare the various linear regression, multiple regression, curve fitting, response surface method and ANN for their application and what type of error check is there in that and what is the degree of the variables. Do they use hidden variables or not for that? And if it comes out good, we intend to go for a paper on the comparison of regression analysis on that paper. Sir, in our first project in between, we have submitted one proposal also about the minor project and that was on solar lantern. We wanted to prepare for the rural area. Currently available solar lanterns are having CFL and only lantern quality. We are proposing that there must be FM radio along with the mobile charger and with a small LCD sort of thing which can provide visual display also in the remote areas where they cannot have the proper... they don't have even magazines, papers or mobile coverage area or any exposure to the outer world. So solar lantern will serve in all the way like all India radio, they can get a lot of knowledge, they can get a lot of information outside their local region. If there will be a mobile charger, they will be able to maintain a mobile otherwise they have to go to heart area for charging the mobile and they pay generally 10 rupees per hour for charging the mobile. So this sort of lantern is also prepared and maybe for developing that we need your help also so that maybe Sitara can help us in developing that sort of solar lantern. Over to you, sir. Thank you so much. Well, I am sure Sitara would be glad to help you. There is another person who is leading our efforts on solar photovoltaics Professor Chetan Solanki who is already working on solar chargers. We can also request him to help you. However, I would like to remind you that the two week assignment which you are supposed to do has to be done on your own. Subsequently, if you wish to continue that work for further development of course, many of my colleagues as well as people from other places would help you. Indeed, one of the objectives is to find such people across the country who are willing to collaborate and this workshop will also be used as a mechanism to scout such people to bring them together. We will now go over to Bhilai Institute of Technology in Durga. Good morning, sir. This is Archana Ravan, Remote Center Coordinator from Bhilai Institute of Technology, Durga. Let me congratulate you and your team for completing the successful workshop, the unique of its kind. You people need a great round of applause. Sir, let me introduce my three of the teams who are ready to share group activities. Good morning, sir. This is Solyal Yadav, from Department of Management Studies, Gurughasidas, this is Vidyanai Bilaspur group. And in my group, we are having the team members who are from different colleges as well as from multiple disciplines. Bhaisal Pradesham Ghazgad, Mechanical Engineering Department, Disha Institute of Management, Technology, Raipur. Myself, Narottam Bhosle, option Sri Shankaracharya Engineering College, Bhilai. Hello, good morning, sir. Good morning, sir. And I'm from Applied Physics Department, and I'm from Roongta College of Engineering, Bhilai. Thank you, sir. Sir, in our assignment, we are preparing the quiz on sampling and sampling techniques and the objective of our quiz, to get the basic understanding of sampling and sampling techniques and extend the important points. And in this, they have introduced some important points like what is sampling, their type, sampling... Other group members are? Good morning, sir. I am Mrs. Devyani Sabe, leader of this team act. Hello, I'm Mrs. Devane, from the Phumis Chakracharya Engineering. Sir, we have the other team members. This is option. Good morning, sir. I am Vikas Sukhdeve, lecturer of Mechanical Engineering from Government Political Engineering College, Durga. Good morning, sir. Myself, P.L. Tahamrakar, Department, DIT, Durga. Political Engineering, BIT, Durga. Sir, we have an activity in our point presentation and this is designed to refine and develop as preparation for right-wing students, faculty and other students. Thank you. Thank you very much. It is interesting that the last team is going to work on sampling and sampling techniques. Those of us at the other remote centres in Bombay when we observed their video interaction, you would have noticed that there were gaps of several seconds where everything was frozen for some time. This happens because the sampling rate at which the video is being sampled and sent is not adequately matched with the bandwidth. Earlier, we simply used to lose such packets. Subsequently, a partner, Samta University, modified the akash. Now, we don't lose any packets, but if there is a delay, and the packets are assembled and kept in a buffer till adequate samples are collected together. So, you can hear everything that is being said, although there is a delay in chunks that happens there. Well, your team is going to work on sampling and sampling techniques. Somebody may want to comment on both this phenomena and how to find a better solution to it. We will now go over to SV NIT, Surat. Hello. Good morning, sir. I am Dr. Vipul Khairaj from Department of Applied Physics and coordinator of this workshop. I will hand over the mic to Dr. Yogesh, the team leader. Good morning to all. Myself, Dr. Y.S. Onouder. I am from Applied Physics Department, SV NIT, Surat. And my team members are Kandav Joshi. I am from Mechanical Department, Sasiath College, Surat. Myself, N. Kalpana, Electrical Department, S.V.M.I.T. Bharuch. Myself is Meghna Vaghela from the Electrical Department, S.V.M.I.T. Bharuch. The aim of our assignment is how and why to do research. And this topic covers the following topics. First would be what is the research? It shows about the fundamental about the research and then who can do the research and what is the PhD degree for which you are pursuing this degree for you are doing this work. And why to take up the PhD program and selection process for the research area and where to carry out the PhD and how to choose the supervisor and what are the wrong assumptions regarding this research. We also discuss about this topic. And just finish up. Thank you very much. Let's go to we'll go to Pacific Institute of Technology, Udaipur. Yes, we can see Pacific Institute of Technology, Udaipur. Over to you, Udaipur. Good morning, sir. I am team leader, Ashok Herudhya, Department of Electronics and Communication Engineering, Pacific Institute of Technology. As decided by our team members, we'll prepare a transcript of a lecture on scientific presentation and how we can improve that which will ultimately help our students, those who are coming from, mainly from rural background, so that they can improve and do better in their life. Now I hand our mic to my team members. Good morning, myself, Dr. Sanyo Gita Sharma from Chemistry Department, PIT. Good morning, myself, Kushabhat from Computer Science Department, PIT. Myself, Deepak Vyas, Department of Electronics and Communication, PIT. Myself, Mayank Mohd from Computer Science and IT Department. We have one more team from some other college that is government in your college, CTI. Good morning, sir. I am Dr. Manoj Sandelwal. We belong to College of Technology and Engineering, Udaipur, mining department. Good morning. I am from Civil Engineering, PIT. Submitting our assignment on one directional heat transfer through SyLab. I am Dilip Kothari, Mechanical Engineering Department, CTI Udaipur. Myself, M.K. Sharma, Mechanical Engineering Department, CTI Udaipur. Over to IIT Bombay. Thank you, sir, very much. We'll now go over to Teshpur University, Sonithpur. We go to the another eastmost corner. We can see you very clearly, Teshpur, over to you. This is Shamigra. Good morning, sir. Remote Center Coordinator of Teshpur University. Remote Center. I'd like to give the mic to one of the team members, team leader who will introduce himself and the team members. Very good morning to you, sir. Really, it is an opportunity for us to interact with you. Since train days we are attending this workshop and, sir, this is a very interesting workshop and particularly for me, I am from the Department of Mass Communication and Journalism and this is third workshop on research methodology where I am participating. And online workshop, this is first time and really said it is very, very interesting and on the day of inauguration, sir, the honorable minister was interacting and then he said that throughout country, north, south, east ways, all these centers were connected and 10,000 teachers participating at a time, really it is a great thing and congratulations goes to you. So, sir, in my team, there are three members. Vijay Chandra Chatterjee, he is a Ph.D. scholar in the Department of Computer Science Engineering. Another member is Animesh Skar, who is a faculty of GNIT Calcutta and we are going to work on a project research methodologies and overview. And, sir, we want to know how to upload the video because you said that you can do the assignment as a video. So, how to upload if you can tell us, sir. So, I am handing over mic to our coordinator and if you have any queries, sir, we will be happy to interact. Just I am giving the mic to our colleague. They will introduce themselves. Hello, good morning, sir. Myself, Vijay Chandra Chatterjee, I am the research scholar of CSD, Tejpur University. Good morning, sir. This is Animesh Skar. I am an assistant professor of Guru Nanak Institute of Technology, Kolkata. Over to you, sir. Thank you so much. In fact, the only question I had was when your colleagues were introduced why they were not speaking for themselves. So, thank you so much for correcting that. You see, it is important for not only us at IIT Bombay, but all 8000 people across the country to know as many of us as is possible. Usually, when you are 30, 40 people, everybody comes to know everybody else at the end of 10 days. But, for such a large workshop, it is important. So, therefore, I request that any team leader who introduces the team members will automatically hand over the mic to the team members in succession so that they all can be individually heard and seen. Secondly, thank you very much for your nice words. Yes, indeed. It is a mega event. Me and my colleagues have worked very hard for it. We understand that there are still some glitches, but we will correct them as we progress further. As regards, video uploading is concerned. Please do not even try to upload the video. We are working out a separate mechanism by which you would be able to send us a link or upload to a facility which is not part of the Moodle. The Moodle infrastructure currently does not have very easy way of uploading videos at your head. There is nothing wrong with the same network will be used, but it will be provided link separately within the next 3 or 4 days. Thank you very much. We will now go over to 1082 Hindustan Institute of Technology. We go to Agra, one of the few remote centers in Uttar Pradesh. We can see all of you friends in Agra over to you. Sir, I am B. Srinath, I am the remote center coordinator and monster coordinator. I belong to department of electrical and electronic engineering. Sir, we are very happy with this workshop. All the participants are really enthusiastic to be participating in this workshop. I am hindering this mic to one of the team members which is consisting of 4 different colleges and 4 different places. Good morning, sir. Myself, H. N. Verma, working as an assistant officer in computer science and engineering department in Sasewa Institute of Technology, Matha. I will hand over to Mike, my team members. They will introduce themselves. And we are working on to solve SILA project on control system problem. Hello, my name is Ayush Saxena. I am pursuing my PhD in electrical engineering from Vijay T. A. in Mumbai. Good morning, sir. Myself, H. N. Verma, working as an assistant professor in the department of chemical engineering Good morning, sir. I am Shukumar Nittal. Faculty in the engineering college working in electrical and electronics department. And I am working on this problem which is SILA problem for the control systems. Over to you, sir. I just have one question from our friend from Aligarh University. Since all universities are connected on NKN, would it be possible for our friend to go back and request his university authorities to start a remote center at Aligarh so that he and several other colleague teachers will not have to travel here and there? Could I have some comment on this, please? Over to you. Will you please identify yourself again? I forgot your name. Over to you. Yes, sir. I am Mohamed Ahadam Khan, department of chemical engineering from Arigarh University. I have learned, I have a very good experience over here and whatever I have learned from there, here I will surely be explaining things to my department, my HOD, the vice chancellor and will surely be having a remote center and will surely be connected to you and have a remote center over there. Thank you so much. I will also follow it up independently with the vice chancellor of Aligarh University. Thank you for your interest. We will go to DOECC Srinagar. Yes, we can see all the participants in Srinagar. Over to you, Srinagar. Good morning, sir. I am Munir Ahmad, the workshop coordinator for this, from National Initiative of Electronics and Information Technology. We have around eight groups here. I will hand over my mic to one of the participants and one of the group members. Good morning, sir. I am Tariq Ahmad from University of Kashmir. We are four members in the team. The assignment that we will be working on is as we will be preparing some quiz questions around 15 in number, spanning ICT and abstract algebra from mathematics. Then the second assignment we will be uploading the video lectures captured here in the workshop itself. My team members are on my left side. They are. Good morning, sir. Myself, Chaukhud Hussain, the Business School, University of Kashmir. Good morning, sir. Mohammad Asif, assistant professor of Islamic University. Good morning, sir. Myself, Mansoor Ahmad, from Department of Mathematics, University of Kashmir North Camps. Thank you very much. Munir Ahmad, I can see that we were introduced to a team on your left, but I can see a lot of participants on the right. So, would you please hand over the mic to some team on your right so that we could also hear them and understand what they are trying to do. Over to you again. The second group. Good morning, sir. It was a pleasure to be part of the amazing program. We are four members in the group. I am the team leader, Shabana Nargis, from Islamic University of Science and Technology, working as assistant professor in Department of Computer Science. And my team members are Ms. Kurad Shah and Ms. Saima and Ms. Noshi. We will be working on an activity which is quiz question on SyLab and research methodologies and presentation skills. We'll also be preparing a lecture on research ethics. I'll hand over the mic to one of my group members. Good morning, sir. This is Kurad Shah, assistant professor, assistant college of Engineering and Technology. Good morning, sir. This is Saima Shafi. I am a PG student. Sir, I beg your pardon. One of my team members is late because she is caught in a traffic jam. So, hopefully, that is forgiven. That's perfectly fine. Thank you so much. Well, traffic jams will always be there in all cities. We in Mumbai are quite familiar with it. But traffic jams should not cause any information jam as Professor Gayathonday is suggesting. It is curious that only yesterday in the apex committee, Professor Raghavan of IIT Madras who now heads the National Knowledge Network effort was mentioning a new exciting program which is direct to home kind of connection. So, for that, NMICT and Ministry of Human Resources is trying to procure two full transponders and we propose to start almost 50 channels, 50 television channels which could directly reach home. So, those of you who have set up boxes of any kind and television, you would be able to receive such lectures directly at home. So, for future workshops, you can tell your colleague who is caught in traffic jam he or she could simply head back home and although he or she may not be able to interact with us, they will always be able to listen to everything that goes on here directly at home. Give us about six months and we will try to work on this another revolution. We will go to 1020 St. Aloysius Institute of Technology Jabalpur. Yes, we can see you clearly Jabalpur. Over to you. This is village Kiskalo, women's center coordinator from St. Aloysius Institute, Jabalpur. In all, we are having six groups here. I will go introducing to one of the groups. I will hand over the mic to Rajesh Chauhan sir. Thank you, sir. Good morning, sir. Good morning, sir. This is Rajesh Chauhan from St. Aloysius Institute of Technology, Electrical Electronics Department. I just want to introduce my group. We are having four members in our group. Anubhre Kansa Stephen from Electrical Department, Monika Gupta from Electrical Department and Anir Singh from Electrical Department. So, as per your direction, we will carry out our work using the siler software and we will do some work related to Electrical Electronics Technology, like load flow analysis related to power system and electrical machine performance analysis and similarly, like the toolbox related in MATLAB, we will carry out our work to generate some toolboxes regarding this exercise. Thank you, sir. And we are very thankful for providing such kind of platform for enhancement of our skills regarding research. Thank you, sir. And the people will introduce right now of my group. Thank you. Good morning, sir. I am Anubhre Kansa Stephen from Electrical Electronics Branch. Good morning, sir. I am Monika Gupta from Electrical Electronics Branch, Central Oceans. Good morning, sir. I am Anir Singh from Electrical Department, Central Oceans Institute developer. Where I already mentioned that we will carry out our work related to the siler software. This will be helpful for Electrical Electronics Technology. Thank you very much. We will go over to Bhagwan Persulam Institute of Technology now in New Delhi. We can see our friends from Bhagwan Persulam Institute in New Delhi. Over to you, Delhi. Good morning, Professor Patak and all your team. I am, in fact, very delighted to have a chat with you and to provide our feedback from Bhagwan Persulam Institute of Technology New Delhi. The course was wonderful and all our participants are very happy to be benefited from this course. In fact, I have got a lot of requests that such courses should be repeated and I look forward that in the future there will be many such courses and workshops to be attended. I invite now, Ms. Nelata from which institute? From GNIT to provide her feedback. So, myself, Nelata Verma from GNIT Management School, Greater Noida. On behalf of my group members which are Yogeshwari Tolia, Kavita Pandey and Gunjan Pahoja. Regarding feedback, the workshop had been very nice. It had been very useful for us as we are on the verge of doing PhD. So, we learned a lot about how we can proceed for our PhD works. Apart the research paper work was very fantastic that we can learn how to write the research papers and where to get it published so that we can get the proper vetting in our career. I do have one request and one query regarding Aakash Tablet. May I do so? Please go ahead. I have provided to the students at various centres at a very reasonable price. Is it possible to have the tablet pieces for the participant also on the same price and how we can get it, where we can get it? Okay. Thank you very much for that question. This question is being asked to me across the country. So, I will repeat once again and I hope for the last time and this is for the benefit of participants of the workshop across the country and I will also urge you to take this message to all other colleagues and friends who might be asking you similar questions. Number one, these tablets are not for sale. They are not available at any price. They are not being sold. IIT Bombay is not entitled to sell these Aakash tablets to anybody including to our own remote centres. So, these will not be, I repeat these will not be sold to anyone at all. What we are required to do is to deploy them in educational institutions and collect feedback as a part of R and D project. So, the 1 lakh tablets which IIT Bombay will be procuring over the next 4 to 5 months will be deployed under controlled conditions. This deployment is supposed to begin with our remote centres. So, at each remote centres it is not that these tablets will be given to students of remote centres. Please understand that these tablets will not be given to anyone. They will remain perpetually the property of IIT Bombay because it is part of R and D project. They will be given to a respective institution to conduct certain controlled experiments. Of course, since these experiments involve usage as well as development, the usage will be done by the students in these remote centres and the development will also be done by the faculty members and students who are working on the projects. Currently, there is no plan to distribute these tablets to anyone outside the remote centres which are connected and sort of affiliated to IIT Bombay. However, if there are any specific proposals and request for undertaking a specific project, a few tablets like 5 or 10 tablets could be given. Once again, they will not be given to individuals. They will never be given to individuals. They will be given to an institution as a loan for R and D project. They shall remain perpetually property of IIT Bombay. It is quite possible that the manufacturer of the Akash tablet measures data when whom we have contracted this might be manufacturing models similar to Akash. Those models may be available in regular market at market prices. IIT Bombay has nothing to do with either those models or the prices at which they are sold. Madam was perhaps referring to the previous announcements on subsidy on Akash tablets etcetera, etcetera. The matter of subsidy and the matter of pricing and matter of purchasing from the government procurement pertains to the next phase of the project which has not yet begun. A separate tender is being planned by the government to procure 50 lakh tablets which might be provided in a subsidized fashion. However, as I understand this subsidy will also be at the level of an institution. A college or a university will have to book so many tablets and offer to pay that much money. However, that process is still not finalized. So, once again I will conclude by saying that Akash tablets are not available either for individuals or institutes for sale as of now. These tablets which we will procure are supposed to be participating in a controlled deployment experimentation, feedback and further development. Hopefully by next year or year after that large number of Akash-like tablets will be available across board in the market. So, we will break for tea. We will continue our interaction after the tea break. We will meet again at 11.30 over and out.


Welcome to Airman Vision. Today, we're gonna be talking about Air Force fitness requirements. Fitness requirements for the Air Force vary based on age and gender. I'm gonna be sharing specifics of every category in this video. But to make it easier on you guys so you don't have to go through all the parts that don't apply to you, I've made chapters on this video so you can find the specific category that fits you. But before you click on that chapter, I'm gonna be talking about some basic information about the Air Force PT test and how scoring works. This is going to apply to everyone. And once I'm done with that, I'll let you know when you can click on the chapter to find your specific requirements. One of the biggest tips I have heard from people is to prepare for the PT test before you get to basic training. A lot of people will show up at basic training, they haven't prepared, and it just makes their time at BMT a whole lot harder on themselves than it needs to be. So if you guys aren't looking to join the Air Force or maybe you're in depth, we have a BMT fitness prep guide on airmanvision.com. The link is in the description below. I personally have been doing the BMT fitness prep guide the past few weeks as I am getting ready to go to basic training and I finally got my ship day. I leave in a little over a month and I'm so excited and I'm really glad that I have been doing the fitness prep guide before because I have not been working out prior to starting the fitness prep.  Or maybe you're someone who has been working out a little bit consistently and you just wanna get on track with improving your PT. The link is in the description for you guys to check it out and get prepared before going to BMT. So let's talk about passing requirements for the Air Force PT test. The Air Force PT test is made up of three parts. A mile and a half run, push-ups and sit-ups. The PT test as a whole is 100 points. You have to meet the minimum requirement in each category and get an overall score of 75 just to pass. Now the Air Force actually used to require a waist measurement as a part of the Air Force PT test, but it has recently been removed. It is still going to be a requirement for the Air Force, but it's not going to contribute to your score of the PT test. So like I said, you have to get a minimum of 75 just to pass your PT test. But of course, the better you do in each section, the higher you can score on your PT test. Now the Air Force PT test requirements are the same for active duty, guard and reserve. But when you're in active duty operational Air Force, you're gonna take a PT test every six months. I'm not sure if this schedule is the same for guard and reserve. So if anybody is watching this that is in operational Air Force guard or reserve, feel free to comment on this video to let everybody know so we can get that information correct. So active duty at least, you're gonna take a PT test every six months. But if you score over a 90, you get rewarded by only having to take your PT test once a year. So this is the new Air Force PT test score sheet. I'm using this one as an example right now just so I can break it down, but we're going to get to all the specifics in just a minute. So in the first section, we have cardio respiratory endurance. This is going to be your run. And in the second section, we have muscle fitness and this is going to be your pushups and your setups. At the bottom of each section, you'll see a number that has an asterisk beside it. And this means that this is the absolute minimum score that you can get in this section to pass that category. You may also hear about people talking about maxing out their PT tests. And basically what this means is after you hit a certain number, you can't get any more points. So in this example, you see that 67 or more pushups gets you 20 points. So you can't get more than 20 points. So there's no reason to use more energy and do 68 or more pushups when your PT test score is going to be the exact same. So maxing out a section in your PT test just means getting the highest score possible. Do not shoot to hit only the minimum score. If you only get minimum scores all across the board, you will not have enough points to get a 75 on your PT test. So my tip would be strive for a 90. Do a practice PT test, see what your baseline is, and then you know what numbers you need to set as your goal. I haven't proved tremendously on my PT test since doing the BMT fitness prep guide. So let's use the numbers from my last PT test to give you guys an example. So I ran my mile and a half in 14 minutes and 33 seconds. I did 25 pushups and 54 setups. Now looking at this page, it looks like I'm going against the advice I gave you guys just a little bit ago, which is not going over the max if you don't need to, but they just recently updated the Air Force PT test and my max used to be 54, but it has since gone down to 50. So we can see that the runtime gives me 54 points. My pushups gives me 14.4 points and my setups, I hit the max at 20 points. So I got a total of 88.4. So I'm already passing my PT test, but I want to hit a 90. I already max out my setups, so I just need to make some improvements on my runtime and my pushups to get above that 90. So again, we want to strive for that 90 because if we get that, then we only have to do our PT test once a year and we're only helping ourselves out. The next reason is if you're striving for those numbers and you take your PT test and you just happen to miss them, you are still passing your PT test and you don't have to worry about being closer to the bottom of those sections because you're already striving for higher than what the minimums are. The Air Force PT test requirements are broken down by gender and also by five year age increments. So now you can click on the chapter that applies to you and you can also download the PDF that applies to you on airmanvision.com. This section is the Air Force PT test requirements for males under the age of 25. We are just gonna start out with the bare minimum numbers that you need to hit just to pass each section. You have to run your mile and a half faster than 15 minutes and 50 seconds. You have to do 30 pushups and 39 setups. To max out your PT test, you have to run your mile and a half faster than nine minutes and 12 seconds. You have to do 67 pushups and 58 setups. This section is the Air Force PT test requirements for males ages 25 to 29. We're gonna start off with the bare minimum numbers that you need to hit just to pass each section. So you're gonna have to run your mile and a half faster than 16 minutes and 22 seconds. Then you're gonna have to do 27 pushups and 38 setups.  Then you're gonna have to do 52 pushups and 56 setups. This section is the Air Force PT test requirements for males ages 30 to 34. So we're just gonna start off with the bare minimum number that you need to hit just to pass each section. So you're gonna have to run your mile and a half faster than 16 minutes and 57 seconds.   And then you're gonna have to do 57 pushups and 54 setups. This section is the Air Force PT test requirements for males ages 35 to 39. We're gonna start off with the bare minimum numbers that you need to hit just to pass each section.  And then you're gonna have to do 21 pushups and 34 setups.  And then you're gonna have to do 51 pushups and 52 setups. This section is the Air Force PT test requirements for females under the age of 25. We're gonna start off with the bare minimum numbers that you need to hit in order to pass each section. So you're gonna have to run your mile and a half faster than 18 minutes and 56 seconds. And then you're gonna have to get 15 pushups and 35 setups.  And then you're gonna have to get 47 pushups and 54 setups. This section is the Air Force PT test requirements for females ages 25 to 29. We're just gonna start off with the bare minimum number that you have to hit in order to pass each section.  And then you're gonna have to do 14 pushups and 31 setups.  And then you're gonna have to do 47 pushups and 50 setups. This section is the Air Force PT test requirements for females ages 30 to 34. We're just gonna start out with the bare minimum requirement that you have to meet in order to pass each section.  And then you're gonna have to get 11 pushups and 26 setups.  And then you're gonna have to get 46 pushups and 45 setups. This section is the Air Force PT test requirement for females ages 35 to 39. We're just gonna start out with the bare minimum number that you have to hit in order to pass each section. So you're gonna have to run your mile and a half faster than 21 minutes and 28 seconds. And then you're gonna have to get 10 pushups and 24 setups.  And then you're gonna have to get 42 pushups and 43 setups. Thank you all so much for watching. I hope this video helped you. I wish you all the best of luck on your Air Force journey and on your PT test. Again, for those of you who wanna go ahead and start improving on your PT test, the BMT Fitness Prep Guide is over on airmanvision.com. The link is in the description below. Thanks for watching and I'll see you in another video.


All of these things are part of our fundamental defences against being scored against by what life throws at us. So don't go on the pitch today without your defensive players because they are bigger game changes than you and I think they are.


As-Salam-Alaikum-Khubati-Nuh-Hassanat. Wasim As-San welcomes you to lecture number 18 of Marketing for Non-profits, MKT 628 at the Virtual University of Pakistan. The component of learning is the messaging platform and it is going to be a continuation of the previous one because there are still four more elements in relation to the messaging platform that I need to talk about. The one is the boilerplate, the other one is the elevator pitch, the third one is the lexicon of terminology, and the fourth one is the style guide. Let us start with the boilerplate. Well, sounds kind of funny because the boilerplate should not really have anything to do with the principles of marketing management. But the fact is that this terminology is used in so many other disciplines more so in law, banking, insurance, and property dealing just to name a few. You might have noticed a collection of a lot of paragraphs in very small font as terms and conditions on the backside of a contract. Whenever you sign some contract with a bank or insurance company, or even with an internet provider, there is a whole lot of terms and conditions, the printing on the backside, which none of us cares to read, by the way. But the fact is that it is those terms and conditions that basically provide a sound platform for the contract to work. And the functionality of the whole contract is contingent upon those terms and conditions. So the term boilerplate is borrowed from those disciplines and it is applied into the area of management and the marketing management. But of course here we are not concerned about the legalities. We are basically concerned about those things which are used as standards. Taking a look at those terms and conditions as an image, I'm not saying line by line, you read everything that's given there, but if you take to see an image in your mind of those terms and conditions, they look standardized. They look kind of a format which cannot be changed. And they look like something which appear over and over again whenever a contract is signed or whenever a communication is directed toward anyone. So the essence that I'm going to talk about here is that of the repetition of certain messages or certain copy of communication that is going to be used over and over again. It is a format which should not be changed. Now this is not to say that this is a legal document and therefore no change can be brought about. The fact is whenever need be we can bring about a change. But then again the essence of good communications are rather consistent communications which have been derived out of a strategic process is that we do not do tampering with the essence of those communications time and again. There has to be sanity to the communication process and the positioning and the personality which basically we are trying to portray through our communications remain consistent. Those should not be left to the whims and fancies of people working for the organization or those people at various levels of stakeholders who may have a tendency to say well I don't like the logo or I don't like the name not giving any cogent reason why they say so, why they make those statements. So therefore a boilerplate is something which wraps up the different key messages into a hole which provides an overall broad picture of the organization meaning what the organization is all about. Now what is it that really can go into the boilerplate copy? Well you already have learned that and that is the key messages if you put together all the key messages into different paragraphs you get the boilerplate copy. It all depends on your marketing savvy and the management insight as to what are the points that are highlighted and what are the ones that should be overlooked in case of preparing a good effective boilerplate copy. It is an expansion of the mission statement and also of the positioning statement because we like to say so many things as part of the mission but we are constrained because we have to keep our mission statement rather precise and concise. By the same token we talk about the positioning statement which of course is very internal but we talk about positioning in just about a couple of lines like experts say if we cannot really talk about positioning in just about a couple of lines we're not clear about the position and therefore the positioning statement generally is like in the one one-and-a-half lines two lines like that and it doesn't mean that we keep our communications as precise or as concise as our mission statement or the positioning statement. There's a lot more that we wish to talk and that is something that we talk in support of the mission or in support of the positioning and that is why we talk about all those factors which we think our audiences should know. We are trying to reach our audiences because we want to convince them that they should take a certain action which is good for the society which is which gives them certain benefits because before it does something good to the society overall and therefore we have to talk about all those factors that are of interest to different audiences as part of the boilerplate copy. From boilerplate we now get on to the elevator pitch. Well this is something which is exactly opposite of the boilerplate copy because this is something again precise and concise but this is not as precise as the mission or as precise as the positioning statement. Yet it is something which explains the positioning and the personality of the organization in light of the organizational level of brand raising when we are talking with somebody. As the terminology can may suggest that we call it elevator pitch because if we happen to be in an elevator and somebody asks us what do you do and what does your organization do? We have to explain all that before we get off to the right floor and therefore that we have just a few moments within which we have to explain who we are and what we do and we have to be very effective in terms of explaining what the organization is all about. What is its positioning and what is its personality? I think it's quite a daunting task and a challenge. The fact of the matter is that many managers are at a loss to explain the elevator pitch. While nobody asks them what is your elevator pitch, while somebody asks you a plain question as a layman or as a layperson, what is your organization all about and you give this elevator pitch. Elevator pitch is a condensation of the mission statement, the positioning statement and the overall personality of the organization. So when you condense all these things into something which has to be explained in just about a few moments, as many moments as they may take you to be in the elevator, it becomes quite challenging. So what do you do? In order to meet this particular challenge, organizations write elevator pitch. So this also becomes kind of a statement which has to be expressed as part of your communications and the being a very challenging and difficult task, this pitch is prepared and then expressed in very succinct words because you do not really want to be embarrassed when somebody asks you the question which I was talking about. Because if you're not prepared, you might think to yourself, what is it that I should be talking about and what is it that I should not be talking about? There is so much the organization does. How do I respond to this question? This is a strange kind of a question. Well, the answer lies in keeping the answer ready. And it is kind of a ready made thing, a ready made format, which you have to explain to the one who asked you this question. And experts say that this statement has to be communicated verbally verbatim, meaning the way word by word it is written. You have to say that by not giving the impression that you're reading out something.  When you are having a physical encounter with somebody who is interested in knowing what is your organization and what does it do. And therefore, we've got to be the very specific about preparing the statement, which is an important part of the communications that we need to put in place in order to reflect the positioning as well as the personality of the organization. So this, in other words, expresses these two traits of the organization positioning and personality in connection with the organizational level of the brand raising process. And which you will very conveniently recall is all about your vision, the mission, the values, the key messages and so on and so forth. Everything wrapped into one succinct statement which you have to remember and say it verbatim. That's it. The next element is the lexicon of terminology. A very, very important instrument and an element of the communications of the organization and for the organization because we need to have this document in order to be very consistent in terms of our communications and consistency here refers to the jargons that we tend to use as professionals. We are not supposed to be talking about all those jargons which lay people do not understand and follow. We have to take those out in order to keep our messages very clear. No vagueness and no ambiguity. Complete clarity. That is the objective of our communications and therefore we have to have those jargons out of them. How do we do that? Well, we prepare an internal document which explains all the terminologies that we think are very professional and belong to the area of our expertise and it's not something which is within easy comprehension of the audiences we are trying to reach. So, you make a list of all those jargons and then use alternative words for them and you also write them against those jargons and those become your standards. For example, you may not like to use the word handicapped. If you happen to be working for a non-profit that is operating in the area of prosthetics, I think I did talk about this particular example. You may not refer to your audiences rather your clients as the people who are handicapped or disabled. You may call them disadvantaged because here you are trying to help them have a positive side of their self-image. If you talk about those terms which are either not understandable or are understandable but have negative connotations and give the negative image of somebody's self, you should avoid those. I would like to take you back to one more example of drug addicts that I referred to in one of the components. Let's not call them addicts. We have to use some of the words which sounds a little decent than calling them addicts. You will recall that the influencers over those addicts could be the family members because basically it is because of the troubled family life that they have taken refuge into drug taking and therefore we have to go talk with the family members in order to bring about a change in their behavior by first bringing about a change in their own behavior so that these people who cannot withstand the rigors of a troubled family life can bring them back to the fold of normal family life and therefore we have got to use words which are rather decent. We may call these addicts deviants because they are the ones who are deviating from a normal course of life and therefore calling them deviants may not hurt those family members where we are communicating. They are an important audience that we need to reach. So these are the sensitivities which we have to take into consideration in addition to the technical jargons that are not understandable in the context of our communications. We have to make communications very simple understandable and that is the essence of the entirety of communications because whether we talk in relation to the mission or with our values or positioning anything that we talk about has got to be simple and understandable because that has the power to engage people because the people associate themselves with things which are rather easy and not difficult. Do not give them the impression that you're trying to impress them. With this we now get on to the last element of the identity level and this is known as the style guide and I think the terminology is self-explanatory because it tells us it is a collection of different documents reflecting all the elements that I have talked so far. The meaning all the elements that belong to the organizational level and all the elements that belong to the identity level although the style guide itself also a part of the identity level but this is something which takes into its fold all that we have learned so far and all that has to go into the style guide has to go in a very professional standardized manner because we don't really want to deviate from a standardized communication process which has to be consistent over and over again. I will just give you one example from the last element which is the lexicon. If we talk about disadvantaged people as disabled people or handicapped people and keep going into changing the terminology instead of keeping it standardized as the disadvantaged I think we're making a huge mistake. They're not really consistent in terms of our communications and that is the essence of the style guide because everybody has to draw on this particular guide when different communications are put together. It is not just to see big communication campaigns in terms of our advertising or all printed material in terms of articles or annual reports or any kind of professional materials or rather promotional materials like brochures and flyers. It could be daily communications in the form of letterheads because we have to talk the same language because we cannot deviate from these standards and standards are contained in the style guide document by document and there is no exception to the rule that nothing can be changed unless the people responsible for changing the style guide are approached. Now the question is who are the people who put the whole guide together? Well it is the same people who helped us develop the visual identity of the organization and also helped us with the identity level and the fact remains that we also get outside help of consultants when it comes to putting together our different statements as part of the organizational level. We may need help from consultants in terms of preparing our mission statement, putting together the values statement and also the boilerplate copy. It has to be very professional and people who are specialized in this particular task should be the ones to approach because they will tell us what is verbose and what is to the point, what is succinct and therefore all those people have to be a collection of a committee that looks after this sacred style guide because nobody should have the authority to just change things because they like things in a certain way or they don't like certain things without any cogent reasons. Any change that has to be brought about in the style guide has to be brought about by that committee and that committee again has to go back to members of management and the board of directors and all those people who have been part of the whole strategic process and if you take an incisive look into the whole phenomenon, you will realize how many people will have to be contacted because it is a question of again ensuring that things remain consistent, that things reflect in a consistent way the positioning and personality of the organization with no distortions in the message. This is about the importance of the style guide. Now, the next question is what is it that really goes into the style guide? I have informally talked about so many different elements of the two levels that we have learned so far going into the style guide but let me enumerate those one by one. It starts with the vision statement and the mission statement and the values statement. All these statements have to be the part of the style guide and as a matter of fact the guide should start with these statements and then we get on to things like positioning statement and the personality statement. We also have as part of the guide the complete boilerplate copy and elevator pitch and of course the lexicon and then we have another visual thing which is very significant the part of the identity level meaning the name of the organization, the logo, the colors along with the palettes, the primary palette, the secondary palette and then to seek it with instructions as to how those logos are going to be or not going to be used to buy anyone within the organization in so many different contexts. For example, when we are putting together a campaign this is how we go about it and if we are writing a daily communication this is how we follow the guidelines and by the same token when we are updating the content of the website we again have to be consistent notwithstanding the difficulties and challenges that that the medium offers. For example, the difficulty involved in maintaining the consistency of the font and size when it comes to downloading different communications, going to act different computers meaning different users that will have different fonts, whichever font is the default of that particular computer there we are kind of constrained to maintain that consistency but you will recall that we have to be as close to the generic kind of fonts and sizes which are used universally and you know what I'm talking about. So the guide must tell us where a change is to be brought about and before we talk about the change let us stick ourselves to the consistency side of communications. The guide tells us in absolute to the black and white what is to be used and what is not to be used and how something is to be used and how something is not to be used and then we have things like the photographs and images and other graphics you know that we learned as part of the mood boards. We may also have the final mood board as part of the style guide maybe the last document which is the basis of the identity. Although we talked about mood board after developing an understanding of the important elements of visuals but the fact is that all the elements of the visual identity are put together on the basis of a certain style and theme and that style and theme are dependent on the mood board. So a mood board could also be the part of this style guide and together whenever we think external environment it has brought about a change and it's going to have bearing on whatever we do internally. We have to sit together to put our heads down and talk about the corresponding change it may have on our style on the tone of the message meaning any change that we think is going to be caused to the personality of the organization and then we bring about changes in the same manner I talked earlier meaning in a formal structured organized manner not leaving anything to the whims and fancies or to the authority and power of those who are sitting upstairs in the organization I'll be bold enough to say that the marketing people should safeguard this particular treasure very secretly and they should guard it very jealously because this is something which is going to give us consistency all over our communication campaigns. Our professional effort does not stop at the development of the style guide that is the one big step that we have attained with the help of the organizational level and the identity level but the fact is if we are out to institutionalize a very standardized kind of a system then we've got to be able to follow that and we've got to follow that and latter and spread it by not allowing any lateral kind of moves and we ensure that by training people because we train people at different levels of the organization the fact is that we train the people from the middle management from the low management and we also go upwards because the people from top management so much so that the members of the board should also be drawn into the process of orientating them because let's not call training them orientating them about what the style guide is all about and how we have made a very professional hard effort to put the style and tone to express the positioning and the personality of the organization together and what are the parameters within which we are supposed to be operating while we put together our communications it is not a very difficult exercise it only takes the effort to organize it and the people who are part of the front office or the people who are present at the point of entry the meaning receptionists and so on and so forth should also be trained in terms of what the mission of the organization is and what are the values and the not the boilerplate but rather the elevator pitch of the organization because when they come into interaction with the different audiences they've got to be able to express themselves in terms of the mission of the company and the elevator pitch these two statements are the ones which have to be remembered by all those who have the chance of coming into contact with our audiences and there is no exception to it anyone who is going to communicate must remember all these things he or she must know our values our sets of beliefs because they get translated into the way we work and the way we work has got to be expressed in a consistent manner word by word in the same language as it is expressed as part of the style guide here again i would say that the people who conduct training again are the ones who develop the style guide they are the ones who in the first place help the organization come up with the two levels of the brand raising and therefore they should be the people to impart training to workers and managers within the organization in order for everybody to be in the same page and on the same line so much for the identity the level of the brand raising and the next level which i indicated to you is the experiential level but let me make it very clear right here that i'm not going to talk about this level right away because we need to develop some level of basic understanding of a few other factors that are important to appreciate before we get on to the experiential level so wait until that time we have completed our understanding of those thanks this component is impediments to effective messaging so it automatically conveys that there are certain difficulties that organizations face the while they're trying to put together communications although the process of brand raising is just about the most ideal way of developing the brand and then coming up with appropriate communications to support the brand but it does not really happen that way all the time there are non-profit organizations that do not really get to follow that particular route and they are going to operate rather on ad hoc basis but why do they do so well the answer lies in kicking off a program and getting so much involved and absorbed into the mechanics of program execution that they tend to forget in the first place that they have to put communications before they have gotten onto the program and the second reason could be that they are somewhere along the line constrained to come up with the kind of communications or to come up with the kind of strategic process that I just talked about because it obviously takes a lot of human resource and a certain level of expertise to come up with all those logical conclusions by linking different elements of the whole process together in a strategic manner and therefore the organizations tend to skip this particular process of communication which is arrived at the level of positioning and personality after following the whole thing that I just said and they skip this particular factor or step and get on to program execution kind of fundraising and advocacy for their cause because they think these are more important jobs at hand and the communication for the time being can take the backseat the fact of the matter is that communication should take the front seat or the driver's seat because the communication is the one which helps these three areas of non-profits because we know very well that these are the three major areas for which any non-profit organization exists and those are fundraising because we have to approach individuals, corporations, the foundations, the different agencies meaning governmental, international and so on and so forth because we have to execute programs by engaging the way different audiences and these are the audiences that lend us support in terms of program execution and then we need to have an opportunity with the way that we can advocate the cause in a manner that those who are engaged get more and more motivated and involved into the program these areas are to be supported by communication and unless they are supported by communication they cannot be as effective as any non-profit would like to see them and therefore here you know there's a contradiction organizations could mostly be putting these factors before the communication process well this is what you call a short term viewpoint now the question again here is why is it that they follow this particular route knowing that communication process is significant to the organization they may also have or rather in most of the cases they do have an understanding of the strategic process but then the shy way from the details and the sophistication involved at so many different levels because like I said they want to get down to the execution all of a sudden which is not the right approach let me say here the factors which cause this kind of a behavior the meaning being ad hoc you know jumping from situation to situation responding to different stimuli that are going to come up in relation to these three areas that I talked about the fundraising program execution and advocacy they do all that because they have to face challenges which are much harder than the ones people face on the commercial side so this is a fact of life that the marketing people with the working for non-profits that I have to work in an environment an atmosphere that are much more harder and challenging what makes the whole thing that challenging and that much harder well they have to deal with so many different levels of leadership you know that they have to deal with they're the top management they have to convince the board of directors they have to talk with the different important stakeholders who are very important to our existence and our sustenance because they are responsible for so much of advocacy they're responsible for bringing in activists and volunteers and they are very important links between the organization and funding here you see we're not talking or dealing with a situation in which the revenue stream is a function of selling a product which is difficult but not all that difficult as generating funds in a complicated way as non-profits follow because you have to go to audiences and talk with them in certain peculiar manner that I've talked about just over the last in a couple of lectures and then you succeed in getting certain portions of what you want conversely if you are in a position to do good branding of your product and you can develop a good sales platform then you develop the revenue stream and you can fully concentrate on communications but here conversely in non-profits the case is very different they have to deal with different levels of leadership like I said they have to go through a very complicated way of generating funds and they have to put together the different programs in connection with so many different and diverse audiences so these are the factors that keep marketing people in non-profits from following the strategic process which sounds very logical and which is the one one should follow but they skip that process and get on with their daily routines in terms of program execution and this is something which in the long run is not feasible now this is not to say that a short term approach is the wrong approach and any organizations that follow a short term approach are bound to fail it is not that the many organizations are going to start with a very noble innovation but they do not start with a strategic process they do get down to program execution on the very first day and they make their programs successful they accomplish their mission their names whatever is the background of choosing the name could the meaning could just a simple plain straightforward name could with no tagline with the but results and delivery over the past years and experiential cash so to say they are successful so where's the problem well the problem is this thing cannot go on like that forever they reach a point in the life of the organization where they are growing and they're growing fast and that is the point when they start realizing that whatever has happened so far has been a function of what experts call accidental branding so accidental branding is the one which accumulates challenges it is more challenging it adds to your challenges so why face unnecessary and undue challenges that is the thesis of the whole exercise that we should not be getting into situations which are harder hard is hard enough and therefore we should confine ourselves to something which is more logical and which in essence is strategic when they realize the stage of accidental branding which has been successful but they have started now realizing the need to go strategic the questions that flash into their mind are the following they start talking about things like well there seems to be something wrong with the logo because it's not really colorful we developed this logo with the help of people who were not really very good professionals so we've got to undertake an effort you know which can revise the logo and make it more attractive and make it more expressive of our character and our personality there is something wrong with the name because the name is not powerful enough because we've got to change the name and when they start thinking of a change of name they also start thinking of repositioning if repositioning is desired and then the answer lies in in the following the whole process which they should have undertaken in the very first place well it's never too late if they follow the process in order to convert an accidental brand into a strategic brand then they must answer these questions and they must ponder over the implications of these questions you know they say our message is not really going across because what is wrong with it despite the fact that we have been able to generate a sizable amount of the funding but fact also remains that we have not been able to generate as much as we could have so where have things gone wrong that's where you've got to rejuvenate your brand and you've got to look into all these things that are required on your part to go strategic the answers to these questions let's take such organizations into the realm of what you and I can call long-term view and the long-term planning for that matter because this is where they start realizing the need to have a flowing continuity of all the elements of the organizational level as well as the identity level in order to arrive at the right visual identity for the organization the answer to questions like something wrong with the logo and there is something wrong with the name and so on and so forth could the well be addressed the ones that they start taking the long view the organizations that take a long view are the ones which you really follow things like following a well-planned the calendar of activities like you put up together as part of a project management program explaining all the marketing activities with expenses desired to execute those activities also with responsibilities as to who's going to do what and also the talking about the time frames because when different activities are going to be completed and then also the showing as part of the the same exercise with the variances so that the ones that you have started implementing this particular plan with the variances in terms of what you had you had planned and put together as your objectives and goals and what is it that you have achieved and where the variances are these are the kind of things which organizations that take the long term view undertake and when they do all that they also take care of the fact that their organizational level and identity level are derived out of a continuous the process that ensures a very close link between the process and the brand this is the link which makes or rather which turns the the short term branding into a long term perspective and when you start taking this kind of a perspective you also become very choosy about the process of the communications the fact is that the good organizations even if they are very resourceful and have the luxury of getting into very expensive and comprehensive kind of campaigns shy away from getting into areas where they think they may make a mistake or where they may flounder for example they may not like to get into social networking until the time they think they have the right kind of human resource that is going to manage the two-way traffic of the blogosphere or for that matter people who really can be quick at choosing the right network the most appropriate for the program of the organization and also the people who really can detect where the opportunities are and where the threats are the people who are not only good at traditional marketing but also are good at extracting where from the web they can pick and extract the right stories which may become part of key messages in turn finding their way into the boilerplate copy given all this perspective organizations that are not taking a long view they've got to be able to adopt all those steps or measures which can transform their short term thinking into a long term one the what is that thinking and what are those steps and factors because i'll be talking in a different component but let me give you an overview of those steps in continuity of the perspective of those organizations which do take a long term view well in the first place the organizations not taking a long term view because they should be good at taking a very realistic stock of their own resources but the ones they know where they really stand in terms of financials and also the human resources and what really are their capabilities they are in a position to come up with something which can trigger the strategic process the second thing they have to be very sensitive to is right communication right communication is a function of reachability to the right audience with a message that really connects with the audience in other words we've got to use a language and keep it so understandable that our audiences react to that in a positive way the meaning that they take certain action and and then get involved with the cause communication has got to be directed toward our audiences so that they start advocating our cause as our partners they become stakeholders yet another area in which the organizations could must look into despite their shortcomings in terms of the finances, the human resources, the staff members and the budgeting and so on and so forth they must develop a certain level of management expertise which should lay the foundation for good operational planning and budgeting. When you develop operational plans you automatically also get into developing systems and procedures and it is a systematic approach which really means to the stakeholders and the whole idea here is to convince all those people who matter for the organization in terms of its funding and other supports which you know very well our requisite supports in order for the organization to sustain itself in the first place and then further grow. Once you have convinced the stakeholders that you should be in a position to do a better job in terms of raising funds and executing your programs with a higher level of resources not only financial but also the human resources because i will be talking about how to leverage the human resource because while you do not have the human resource of your own in the next component but again the crux of the whole matter is that as part of the non-profit you should be good at generating support in so many different forms from all those audiences that really matter to you and the audiences that really matter to you in the first place are the donors and funders and then to see all those people who advocate your cause and to support you toward execution of the programs as long as you are in a position to muster that kind of support because you should be in a position to put together a strategic process and then follow it to arrive at a strategic positioning and personality for your organization we're going to more on this in the next component thank you very much


Akses to saifood is a right to everyone. So there are several benefits associated with food safety. One is the health benefits. Number two is food safety is important for even nutrition. Unless the food is safe, you cannot get the benefits of eating the foods you are about to access. And then three, it's important for livelihoods support. Many people rely on food businesses. So if there is any issue that touches on the foods, from the food safety perspective, then you are talking about business opportunities that are lost. Again also for trade and development, both locally, regionally and also internationally. The other one is meeting targets that have been set by countries, by regions, but even at the global level. The other one is the sustainable development goals by United Nations by 2030. We will not be able to achieve many of those unless the food is safe. It is important that we start by recognizing the value or the benefits that come from these markets. The livelihood support but also the nutrition and the food security support that these markets provide. Especially the low income earners. It is important to engage the players in these markets so that you capture their views and use them in decision making. That way you are able to understand their businesses, the environments where they operate. And therefore it becomes easy to change the traditional narrative that these markets sell contaminated products that are likely a risk to human health. Then you can talk about now bringing in investments to address the food safety gaps that are in these markets. I will give an example of a peak disease, the poctepum, which is caused by the parasite tinia solium. So the cycle involves humans, but also peaks and the environment where the eggs can be shed. For this disease to be controlled in a population, there has to be interventions that target the human side. For example, training the animal side, for example confinement and also the environment side, hygiene and sanitation. So unless those work together it will be difficult to mitigate the risk of that disease. The multidisciplinary collaboration is very important. I think the first thing is to have investments that consider the entire value chain from production to consumption. And then number two, to promote the use of risk-based approaches to food safety. Interventions can target different levels of the value chain. They can target the production level and key here would be disease control at the farm level and reduce the use of antimicrobials. At the market level, the interventions would target providing basic food safety infrastructure. This is safe water, waste disposal, access to toilets, strengthening the market management groups. And then also the environment, handling the waste at the environment. That comes from animal facilities, farms, slaughterhouses, etc. And then lastly is looking at the consumer level. Training the consumers about the importance of food safety, hygiene and handling of products. But more importantly, empowering them to demand safe products.


How did we look at the threats in the world? We looked at them really from three different angles. One was power, one was urgency, and one was will. Because we're in a competition of sorts to maintain this world and turn it over hopefully in slightly better condition than we received it. In terms of raw power, right now, I look at Russia and the nuclear arsenal they have. I look at their activities over the last 10 years from Georgia and Crimea to the Donets Basin to Syria, I can go on and on and on. They're violations of INF, for example, but in terms of just power, I think it's clearly Russia that we have to look at and address. In terms of urgency, there's two. One is the current fight against the violent extremists. For example, the Defeat ISIS Coalition is 70 nations plus four international organizations working on that fight that is ongoing. We must continue that. That character of warfare that is very unusual, we call it irregular, but at the same time, in terms of urgency, is the DPRK, the North Korea nuclear and missile programs that are clearly a violation of international sanctions are clearly a threat to peace and stability. In terms of will, clearly it's China. Now in China's case, we look at it as different than Russia. Russia wants security around its periphery by having insecurity with other nations. They want a veto authority over the economic, the diplomatic and the security decisions of the nations around them. China on the other hand seems to want some sort of tribute states around them. We are looking for how do we work with China. I think that 15 years from now we will be remembered most for how did we set the conditions for a positive relationship with China.


Hello, my name is Raja Rajamanar and I'm the Chief Marketing and Communications Officer of MasterCard and also the President of its Healthcare Business. We are in the midst of not one crisis but a multiplicity of crises. There is a health crisis, there is an economic crisis, there is the most unfortunate social crisis, there is a crisis of confidence and so on. So as marketers, what do you do? First and foremost, you recognize and realize that this is not the first or the last crisis. There are going to be a number of crises into the future. You need to have a risk management function within marketing to be able to quickly pivot to a crisis management mode when a crisis indeed materializes. I was fortunate to have done it about two and a half years back at MasterCard which is standing as a very good stead right now. Next, you need to make sure that you don't go dark.  Don't run and hide. You also have to make sure that you're not looking like everybody else and saying the politically correct things and talking about the same subjects in the same way. You have to make sure that you stand out and stand true to your business. That is extremely important. The other point I would say is don't ever be exploitative or opportunistic. I have been the victim of one such interaction with a reputed online store where I was absolutely being ripped off because they could effort to rip me off at that point in time. That breaks the trust on a permanent basis. Don't be short-sighted. Don't pursue short-term profits and opportunities. Play for the long run. Build the trust. Build an element of trust. The other one I would say is as marketers, we all have to realize that we have incredible power to make a difference to the society. We have to stand up for the right things in the society. We have to make the right difference. We have to leverage the power and the resources and the influence that we have got for the betterment of the society. And this is the time. And there is no better time to do it than now. We all have to come together and make that positive difference. All of you please stay safe and look forward to seeing you all at some point in the near future. Thank you.