Ladies and gentlemen good afternoon and welcome to the Open Forum of the WEF We've had to improvise a little bit as it is always the case Here in Davos, but that is what makes Davos so special We're very excited to have a room full of people here, and we know why you are excited. It's because the international community has agreed to a really ambitious plan to transform the the planet and this this plan is going to start to get into motion from the 1st of January of this year and So this event is all about what has to be done to make this agenda an agenda that enthuses and Motivates everyone in this world And I have the pleasure to leave you in the very able hands of Janine de Giovanni Who is the Middle East correspondent of Newsweek and who will moderate? This session for us, please give a round of applause to Janine de Giovanni. Thank you for being with us Thank you so much It's such a big honor to be here with such eloquent and such honorable speakers We're going to start by talking with a young activist Because this is very much an agenda for the future generations. So we're going to start with Hanagodifa And we're going to have a conversation about how the SDGs can work and can be implemented on the ground Hanna Hanna. Thanks so much So What do the SDGs need to focus on? What do we really need to make them be? Relevant to young people. Can you give us some very concrete ideas of how they can work? So I'll try and give a brief understanding or representation to be a voice for youth around the world In my opinion, I think that the sustainable sustainable development goals need to Focus on the most marginalized specifically young women and girls young people affected by conflict individuals that have been displaced and now need to be reintegrated into our societies and communities and so I believe that by prioritizing these individuals and making sure that they do not fall through the gaps is how we can Ensure that through the SDGs that they are still able to attain these goals Amidst all of the international conflicts and crises that we see are affecting young people today and How do you see this group making a difference in terms of everyday people's lives the day-to-day living? How can this actually make a change? Well, I think the good thing is we have a very diverse group of members in the SDG advocacy group and they stem from different sectors Media and entertainment governance civil society business and entrepreneurship and so I think that Young people around the world and individuals in general will be able to relate and connect to these members and feel that they too Can be actively engaged in the process and so that's the biggest strength that I think the group can bring to our world today And have you identified specific areas or specific? Young women that you want to focus on is there something particularly you have a passion for that you want to definitely? I think I identify strongly with goal number four in terms of education because it's a passion of mine Additionally, I think that we need to harness the power of global connectivity and really invest in human capital And I think that by working with young people around the world We can really get the message across and try and implement these goals in a tangible way Great. Thank you so much Now I have the pleasure of introducing the secretary general Thank you moon who will give the opening remarks. Please welcome him Thank you. I miss John in the job on me Your Majesty Queen Matilda of Belgium You excellency President John Tramani Mahama of Ghana. You excellency Prime Minister Erna Solbo of Norway Excellencies Distinguished participants and ladies and gentlemen Thank you, Hannah Godefram. I'm grateful that you kicked off This is a very important event because I think she will become of age by the time we finish all these sustainable development goals and I'm very much grateful for your participation is much more lively much more exciting to be here in this a Swiss alpine high school auditorium than in Congress Center You have to go through all security check and a lot of you know bustling in a crowd There is not much difference between heads of state president prime minister queen or kings or just Young students. There are so many people a crowded in any way This is a much more lively and I'd like to thank Swiss alpine high school For allowing us to use and it's very important very useful occasion Ladies and gentlemen sustainable development goals, which was Adopted by the world leaders of September last year is a very ambitious a blueprint To make all our people on this earth and our planet earth onto a sustainable path Leaving no one behind and keeping and making our planet earth environmentally sustainable This is an universal Integrated and Indivisible and very ambitious vision by the leaders. This is a promise and vision by the world leaders but to deliver as was Promise the last year. I think everybody should work together every all the hands I should on the deck there's a main purpose I'm meeting with you and trying to Make how we can make this SDGs implemented as quickly as possible. I Have been asking world leaders to have a strong ownership of these SDGs and motivate the leaders and motivate the people and Business communities and civil society so that they will also become part of this and There should be a strong support of financing and trend technological support We need partnership by the business communities and we need Advocacy advocacy However precious Visionary visions you may have if you just keep in your pocket. Nobody will know That's the main purpose. We are here. This is a main purpose is advocacy Just let people know what are the visions what those visions contain How we can promote and implement as soon as possible Today, I'm very pleased to announce a set of champions Who will work with all of you with work with the United Nations? to promote this SDG of famous sort of Household name so that everybody will keep these visions in their hearts and be part of these SDGs we want to be everyone drivers and champion of these SDGs Ladies and gentlemen, some of them are continuing since the days of Millennium Development Goals, but I'd like to first announce the new Champions new advocates first of all I'm very much grateful to Prime Minister and a solver who Worked as Co-chair of MDG Advocacy now she graciously agreed to accept despite her very busy schedules as Prime Minister now to be co-chair of this SDG and I'm also very much happy and to work with His Excellency President Mahama of Ghana are to be new Co-chair of these SDGs and As you may know he was a champion in working together with the international community particular United Nations to eradicate Ebola Everybody was terrified at the time particularly in African area Then he agreed just and my one telephone call Mr. President, can you can we establish this headquarter of Ebola in Ghana, Accra? He said yes. Can I just announce now? Yes, you can announce it It was done within just a matter of five minutes and he's the champion in eradicating Now let me just to save time. Let me announce the names. This is more or less alphabetical order I'd like to Introduce a screenwriter movie producer and director Richard Cortes. He's here In fact, we were supposed to see this his product about this Sustainable development goals. He has made the easy to communicate easy to understand our logos over 17s SDG goals, but if Mechanical problem is adjusted. I think we'll be able to see in the middle of this Miss Allah Mura Bid the founder of the voice of Libyan women. I think she's not here I'm sorry Mr. Paul Paul man. He's a very well known that CEO of Unilever. Thank you very much Her Majesty Queen Matilda of Belgium. Thank you very much your majesty for you Nobel Peace laureate the miss Leymar Kubowi Unfortunately, she's not here. She's a director of the Kubowi Peace Foundation and Jack Ma Founder and executive chairman Ali Baba group, but he is not here Shakira mevara a superstar performer and the founder of the Pius Descalzos Descalzos and Foundation who serves as a UNICEF goodwill ambassador Unfortunately, he's not here her Royal Highness Crown Princess Victoria of Sweden. She's not here The movie actor forest we take up who is also founder and CEO of we take up peace and development initiative and UNESCO Kudil ambassador I deeply appreciate the members of the MDG advocate group who are Some of them are continuing and they are now using their talents and expertise and experiences to this SDG's I Like to introduce ambassador do young sim She's a chairperson of the United Nations World Tourism Organization's Sustainable tourism for eliminating poverty foundation her Highness Her Highness shaker mosa of Qatar. She's not here. Unfortunately, Professor Jeffrey socks Who is here with us? He's a director of Columbia University's Oath Institute who serves as my a special advisor on SDG he's very famous as a author and the poverty very Why did you read? Nobel Peace Laureate Professor Muhammad the units Eunice Thank you very much. Dr. Eunice for your continuing a commitment You will have my full support as the Secretary-General as we carry out 2030 agenda for sustainable development ladies and gentlemen, let us keep this group strong and Activity especially in this very important first year of our campaign for a life of dignity for I thank you for your commitment Thank you. Thank you so much Secretary-General Now the co-chairs President Muhammad of Ghana Mr. Secretary-General Your Majesty your Royal Highness Excellency Prime Minister Distinguished guests ladies and gentlemen. Good afternoon. I Bring you warm greetings from the good citizens of Ghana and indeed all of Africa I'm inclined as we often are in certain such as these to say That it is a great honor for me to be here and indeed. It's an honor, but it's also much more than that. It's a Duty for me. It's a moral obligation for me to be present today and to be accountable every day That is why the formation and launch of this advocacy group is so important We must work to ensure that the most basic things that so many of us take for granted Available not as a privilege But as a human right to the millions who currently do not have access to them I'm talking about things as basic as clean drinking water Sanitation health care food Shelter clothing and a chance at the one thing that can end the cycle of poverty For a family a community and indeed a country and I'm talking about education The sustainable development goals are the world's collective admission of that duty They are a convenant. Yes a social contract for transformation of our world They are our understanding that in order for progress to continue in order for peace to exist We must fix what has been broken in this world Even so I don't believe that when the nations of the world came together upon reaching the end of the millennium development goals To outline these SDGs the true extent of the brokenness of our world was realized I don't believe we realize the agency with which we needed to address the core reason for this brokenness But I have to say I think we do now. I Think that with each ship that sinks in the Mediterranean With each child that dies of hunger and malnutrition or each young adult without employment facing a bleak future That is recruited by terrorists With each footstep taken by the massive numbers of people fleeing the violence and hopelessness of their existence in their home countries We're seeing that we do not have the luxury of time. I Think we're now seeing that this Isn't one country's problem. It isn't one continent's failing It isn't one groups of people's misfortune. It is our responsibility as one world to address these issues But we have to do just that address them We cannot just identify them and leave it at that The SDGs cannot be a placebo a plan that does nothing more than pedal false hope If the end results we truly want is indeed transformation, then we have to do the work We have to keep meeting. We have to keep talking. We have to keep generating ideas and implementing strategies We have to keep reminding ourselves and the world that there's no greater work than the promotion of human welfare And the protection of one's rights regardless of national origin Gender race ethnicity religion social or economic class to exist with dignity We've come together today an impressively diverse group from different countries Professions political philosophies artistic disciplines Ability to find ways to effect change is limited only by our imagination Dr. Martin Luther King jr. Who was celebrated internationally last week on what would have been his 87th bad day one said lives most persistent and urgent question is What are you doing for others? Hopefully our discussion today will be guided by individual and collective answer to dr. Martin Luther King's question I thank you mr. Secondary general for this opportunity to serve and I thank you ladies and gentlemen My co-chair and my colleagues in this advice advocacy group for your kind attention. Thank you very much Thank you so much president Muhammad. I'd now like to welcome the prime minister of Norway of not Solberg who's going to talk about the promise of the SDGs Secretary general your majesty Excellencies colleagues ladies and gentlemen The 2030 agenda is a call to action For the first time in history The international community has agreed on a roadmap to the future we want and that a future that will leave no one behind We have agreed on a comprehensive plan that is Indivisible and borderless and that addresses fundamental aspects of economic social and environmental development. I Think that only a few years ago It was difficult to believe that a hundred and ninety three countries would be able to agree on 17 sustainable development goals Yes, the secretary general even felt last year that it might have been difficult to be sure But you reached the goal and we all agreed It was certainly required a leap of faith at that time The recent shift in global thinking has not come a day too soon If we had continued with business as usual it would have been a recipe for social economic and environmentally bankruptcy So jointly addressing poverty inequality conflict forced migration Global warming is not something that can wait These are highly complex global challenges. They affect us all No matter where we live or how we make a living So we must take action now the 17 adopted goals by the UN General Assembly are Not a menu and I'm saying that because I sometimes think somebody will start to pick we'll focus on This one, but it's not a menu It's a roadmap It's supposed it's a marching order on all of these issues The first line of the preamble to the 2030 agenda for sustainable development reads This agenda is a plan of action for people planets and prosperity So I'd like to repeat action is what the world leaders agreed to Now that we understand the urgency and have the SDGs to guide us We must invest in the future. We want These efforts will require innovative and massive investment and smart investments that make us go in the right direction We can achieve the 17 SDGs by building on and learning from the successful Millennium Development Goal campaign Progress was made on education helped equal rights that were central elements of the MGGs and Has strengthened the foundation for the sustainable development in all areas We have also learned some general lessons from the MGG campaign that was helpful in our SDG efforts first Progress on any given goal will be faster if we make use of effective partnerships Governments the private sector the UN the development banks civil society Science academia and the NGOs and if you make use of sustainable investment models We can scale up financing from millions to the trillions that are needed Secondly the 17 SDGs are part of a holistic sustainable development agenda when we guess what's get away from the silo thinking and Cultivate the synergies between goals Education is important for health. It's important for women's emancipation It's important for the sustainable development agenda. You have to see what is interlinked between the goals So the synergies are big Thirdly simply establishing goals does not lift people out of poverty or safeguard our environment We would have solved the problem if it was only about decisions Unless national government government show political will and resolve Progress will be limited or none existent Goals must be accompanied by coherent strategies policies and investment at national level This will require difficult national discussions on improving tax revenues halting illicit financial flows eliminating tax havens and combating corruption Fort There's also a need for good data if you want to see if the policies function you need to follow the data and To see if the decision really leads to tackling the global challenges So we have to improve data collection on national and global level and Lastly and I don't think this can be stressed enough It has proved very difficult to make progress in areas that are affected by crisis and conflicts These areas of the world fell behind on most MDG's Crisis and conflicts are our common global enemy The international community must therefore act together to improve the situation in these areas As a one of the exciting things about yesterday's It's not a menu for the developing countries. It's for all of us. I Will also have to stand before my parliament and say how much we are achieving on our 17 Goals, it's not just something that we are looking at other countries to do and We will only succeed if we work together the spirit and determination of state leaders at the SDG summit in New York Was clearly evident we must not that that termination be weakened and I suppose That's what we now have been challenged the 70 17 advocates to do to try to push on some of the areas But also in the national leaders and others to follow up Make sure that they feel the push and the pressure and that they come up with a good solution and maybe to find areas of new partnerships, which we will need because Moving the world forward is not just for political leaders. It's for the whole world society. Thank you Thank you so much, and I now could invite you to take your seats Those words were very powerful very important Thank you Very important words about how to bring the SDGs forward I now like to ask three of our SDG advocates who've already been introduced by the secretary general to come and sit on the stage Dr. Alamurabit from Libya Richard Curtis from the UK the filmmaker and Paul Pullman from Unilever and We're just going to chat a bit about about the SDGs what they can do how they can be implemented Dr. Murabit you're a Libyan woman an activist What do you think the most important message and the most important aspect of the SDGs is how are you going to bring this to Libyan women and How are you going to deliver the message to them the key messaging? Really, how are you going to get this from these very important goals to the ground? How's it going to work? I think that's a very very important question not just for Libyan women, but I think there are a lot of Segments of the population that tend to be overlooked when we're talking about international development and I can speak from the point of a Libyan women of Somebody who's younger youth tend to be entirely overlooked in the decision-making processes and in outreach And we know that they have a huge capacity to be able to reach so many audiences So I think for me the most important thing about this translating into actual action is Making it something that's apparent on the ground and what I mean by that is we have to leave the rooms We have to leave the you know beautiful places like Davos that have wonderful scenery and not just talk about it But we have to go into cities in Libya. We have to go into cities in Rwanda. We have to go into cities in Burundi, we have to start saying okay, so how can we transform this with you? What can you teach us about your community? What can you tell us about your community and we have to be talking to segments of the population that we don't normally talk to? And I emphasize women and youth to no end because when we sit down and for me number You know 16 piece and institutions are so important obviously given the situation in Libya But the situation all over the world. We can't really build on any of any other of these goals without strong institutions It's unrealistic without the institutional capacity. We cannot say we're actually going to provide education or or clean water or food I mean there's so much corruption that can happen in that space So we really need to strengthen our institutions and the only way we can do that is from the bottom up and we have Phenomenal women and youth who are overlooked when it comes to peace processes who suffer the most in conflict and are not invited to the Peace table, so I think it's about translating it into action for them Is the one Hanna earlier had said when I asked her if there was one important one of the goals that Appealed to her. Is there one for you? She said education. Is there something that you feel you could you know? I'm one of 11 children and so when my parents would ask me to pick one thing I would pick six in hopes that I would get you know one or two of them for sure So for me, it's it's a combination for me. It's three. It's four. It's five I mean we need to have education. We need to have health I'm a medical doctor. So health to me has maternal health in particular has is boundless. I think an importance women's rights obviously as a young woman is incredibly important Reducing inequalities is incredibly important But I think above and beyond all that foundational to all that is strong institutions If we do not have peace if you do not have security and stability in a country It is difficult for you to realistically approach any of these other problems And that's something that we're facing daily in Libya It's it's difficult to talk about women's health when the hospitals are not secure and safe It's difficult to talk about vaccines even when the vaccines don't show up in the clinics So I think in order for me to be as practical and pragmatic as possible I would say we need to start with strong institutions Thank you very much Richard Curtis your films like Notting Hill for weddings and a funeral love actually are cult classics and They inspire millions and millions of people You're also behind an extensive promotion campaign for the Sustainable Development Goals How can you make these be an agenda with real impact real bite? How can you get that message across as a filmmaker as a creative person as a visionary? How can you really bring that message across? I mean, I think they are great. I wouldn't be I've really got to apologize about these boots being so big There they were sent to me today and they're there my feet aren't as big as that. I've got quite dainty feet, so But the I think the thing is that I do think I think these are a great Storyline I love the MDGs I love the fact that I've been campaigning and fundraising and then suddenly it was 2005 And there was a g8 in in Glen Eagles and we had ten years to go and we started a campaign called make poverty history And we pushed for saying well, you got to double this if you're gonna get there by 2015 I love the fact that in 2014 I started getting letters saying 500 days to go we've got to try and get 500,000 more people into school You know, I think the fact that there's and that it's broken down and that there's a deadline is a great thing I think so one I love the deadline and I think that's really important I love the optimism and the agreement behind them I do think that it's absolutely crucial in the world that there is this second narrative You know if you ask people look back over the last 15 20 years They would say oh, hasn't it been a time of Extremism and nationalism and financial chaos and yet you talk to Bill Gates and he says this is the greatest 25 years in the history of mankind You've actually taken mortality of under fives down from 12 million to 6 million It's never been achieved before and every time I see something about You know the utter sorrow about one child's death I think about the fact that when I started worrying about malaria 3,000 children were dying every day and now it's 800 it's extraordinary achievement. So I think that it's a way of framing Positive agendas. I also like the fact it's so rich that it actually does address the major issue that it dresses Poverty that it addresses inequality that it addresses climate I think that makes it very satisfactory and then I love the fact that there are Actually, so many of them that you can choose and it's very interesting when I've talked to my kids about this They're interested in the 17 and when they become really interested is when you say which one do you want which one someone will say Well, I like quality education and the other one say well You're an idiot because if we get gender equality then we'll get quality education and then someone says You say if we haven't got the strong institutions, we don't get any of them So I love the fact that it allows people of good purpose to fight for their cause But actually to feel that they're part of a coherent Group and that all of us are heading in the same direction and the work that each of us do Then whether you're fighting for the climate or whether you're fighting for amnesty or whether or not you're fighting for Oxfam That the work is joined together in a coherent plan I love the idea that it's something where the politicians are going to fulfill their promises and people will be able to push Their promises back to the politicians and say this is what you did so I think as it were it's a good film for the next 15 years and I want to apologize to my films as well as my boots there we go But you know, I think there's a great story to be told and and I hope that it will be some with which we can continue to engage entertain and make Impassioned the people of the world for the next 15 years and do your past lessons of working with Red Nose Day Does that show you that people and the population want to get involved want change want positive Want a positive future or can work towards that? I think that's so much I think when you say to people when people get engaged in issues and believe that they can make a difference and believe that they've Got partners. I'm a tremendous optimist with regard to how much can be changed and how much people Want to change things. Yeah. Thank you Paul Pullman You're a champion for sustainable development and through your leadership Unilever has become a champion as well. It's a model for so many businesses How would you suggest we inspire other business leaders to make their companies champions as well? So this is a question about inspiration. How do we motivate people leaders business the communities? How do you you've done such a tremendous job at Unilever? How do we do that in turn? Thanks. It's anyway a challenge to be CEO We were just walking out getting ready to go on the panel here and I heard someone say but I Thought Messi was coming because we came here for him He's one of the advocates and now we need to listen to more business people. So I apologize for that. I Never was good in soccer. I have to confess but You know the with all the things you read in the newspapers and everything anytime you open open it I don't know about you, but it's quite this hardening when you when you read it and it seems like it's getting more and more and Difficult to deal with and it overwhelms people. The good thing is that in 2015 I thought was one of the best years in Mankind and easy to write the Christmas letter to the friends and family because it's not often that 190 countries agree that in the next 15 years you want to irreversibly eradicate poverty in a more sustainable and equitable way And then actually six months later in Paris They put the third word to their commitment and say we're going to attack climate change What's obviously is the biggest thing that gets in the way and affects the poorest the most. It's a development agenda We unfortunately have always positioned Climate change I think in a little bit of a difficult and wrong way and when we started talking this as a development agenda It's not surprising. It's called 13 But it's also not surprising that it touches about 13 or 14 of the 17 goals there is no forest or oceans or peace if you want to and and Rule of law if you have to do is the issue of climate change nor is that poverty alleviation So the beauty is that this agenda is a holistic agenda And what gets me excited is in a time that it's very difficult to be a politician that it's very difficult to get Countries or regions to work together You still need a moral framework and the UN is the best institution that we have under a very Capable secretary general that has really helped us put this moral framework in place And yes, it's a little bit overwhelming to see 17 goals and 169 targets, but that's what it takes to run the world It's a development agenda for everybody now Let me challenge any business person because no business person would set a target that in the next 15 years You have zero poverty and zero carbon. That's a daunting thing I wouldn't even know how to start or where to begin and yet that's what we have signed off on now It's obvious that business needs to be a part of that business is 60% of the global GDP Especially in the emerging markets It's 80% of the financing that is happening now every day more as governments run out of money And it's 90% of the job creation So it's ludicrous to think that business should be signed and that is why this goal number 17 of Partnership is so important. The other reason that business needs to get involved is this is a cost of 2 to 3 trillion every year To put this development agenda in place. ODA is about 140 million billion dollars Where's the difference coming from so we have to make this a compelling story to get the business community involved And within that as Erna was saying before business also has its responsibilities to deliver Be it on human rights in the value chain or be it on paying tax or transparency and anti-corruption where they operate So within that contract that business has with society There is also a responsibility that needs to be clearly spelled out and I'm actually happy as a CEO But more as a citizen of this world that the that the sustainable development goals also do this now it's not easy to implement all these goals and the the The best thing that we can do for business is to make clear that this is the biggest opportunity Every day you can see the threat in this age of transparency of what misbehavior does at the same time the business is see the enormous Costs that come into their business model if societies don't function I always say there is no business case in poverty if you look at a company like mine Which is in 190 countries if a country does well we tend to do well if a country struggles We tend to struggle also with our business there is no business case in enduring poverty So there's a direct interest of business to be part of this agenda and it owes it because its own reason for existence We sometimes get a little bit excited that that is the shareholder No, it's the society that you serve that gives you permission to be there That's a very important thing and at the same time. It's an enormous opportunity of business Just think about this a few statistics not to bother you too much But if all women in this world would have the same rights as all men The global economy would be 37 trillion dollars bigger if we would That ought to that ought to interest some business people if we would be able to give sustainable Energy to everybody then the economy would be 18 trillion bigger and as the population grows and we see more Urbanization especially in these emerging markets if we built better cities Livable cities which need to be done to accommodate as lift these people out of poverty Takes the sustainability into account as we do that That's an investment of 90 trillion over the next 15 years And how we're going to make these are going to decide if we're going to live or not Often we talk about the battle between us and the planet There is no battle with the planet in this whole battle the planet will always win That's the thing and we will be gone just at the same rate as we're Extinguishing many other species now and it will not be to the benefit of anybody so business needs to get involved What is the challenge the challenge is actually a positive one in Paris? We saw an enormous amount of businesses coming in and calling for a price on carbon Putting projects in place to give governments encouragement to come in with commitments to get to below the two degrees Working in partnerships on many things and it was difficult to do but relatively easy because it was so focused on Climate change and business likes that the challenge with the sustainable development goals. They're 17 goals As I said only 69 targets It's like a map of how you run the world and for business That's not that easy to see that overall picture and to get involved in that overwhelming part of it So we need to help we need to help scope that the first thing we need to do is to be sure that the commitments That were made by business in Paris and in September when the SDGs were signed that they these commitments are delivered The people will not be judged by what they say or what they sign But they will be judged by what they do the second thing that we need to do is obviously and roll a board a broader group of Business for critical mass We just announced this morning that we have created a commission on business and sustainable development That really is trying to put the narrative down for businesses Why you should run your business around the sustainable development goals? My dream is that every business runs its business model around the sustainable development goals this year's annual report That I will publish for my company tries to publish it about what my company is doing around the contributions towards this sustainable development goal Wouldn't that be an ideal situation if every company would be able to do this? So this commission that we've put together helps to make the business wealth feel comfortable About mirroring their business strategies to sustainable development and not obviously Addresses some issues what are the more? Transformational business models that are needed in the areas of financing it always boils down to money How can we become more creative the simple issue in society often is that one part gets the costs whilst the other part gets The benefit how do you make that work holistically and make these financial markets work for us? Which they frankly don't do at this point in time We think we can put all of that together create this critical mass Hopefully just like we've done in Paris with the climate change and really move the needle on the sustainable development goals Because 15 years goes very fast Businesses really taking the lead by inspiring Encouraging shining a light in a way so that others can can follow We're not going to turn to three of our advocates who are in the audience Ambassador dough first You've had tremendous success motivating and mobilizing Korean politicians How do you think and how can you advise that we can mobilize other politicians national leaders for the SDGs? Any words that you can Advise on that first of all we often hear that we have a very high target of Supporting zero percent zero point seven percent of GNI for goals MDG goals and sustainable Assume that will transfer to the sustainable development goals as well but in doing that we do need a Parliamentarian support more than anything else because most of our countries large budget Permission goes to the National Assembly. We have to pass the National Assembly Korea Although we have not reached that target As Jardine has said been very active MDG advocate as well as SDG advocate supporting SDG advocate forum by that bipartisan group but Korea should be a special case Because we have our Korean man at the top of United Nations So when I go and talk about you and MDGs SDGs They just feel obligated to hear what I have to say corporate So I don't want to say that Korean case is the usual case but having said that I see a large audience here in Davos and I think people like you Will make the difference. It's our our job to make a link between Local audience now those voters with Member of Parliament, you know Member of Parliament number one get elected number one Number two get elected number three stay being elected. So for them as well as the local Voters pay attention to SDGs then they will be immediately Felt that they have to do something in action. Thank you. Thank you so much ambassador Professor Eunice The SDGs have promised to leave no one behind How can we ensure that this agenda? Really is for the poorest and the most vulnerable in our society. How can we ensure that? Well, it's tough job But the fact that it's on the list now that on the DG this is SDGs Sustainable Development Goal and the whole world all the leaders getting together signing it up that I think the most significant thing that 2015 UN General Assembly has done to put this signature on that we own it and we weren't going to do that and it's on the on the question of bringing poverty to zero for example MDG brought it to the half that was the goal and now it's bringing it to zero It is something beginning of New thinking that you don't even think that Something like poverty could be brought to zero. So half has given us a big Encouragement now the final the bring it to zero and at the same time we have to see why Poverty was created in the first place Because even if you bring it to zero We may end up reversing that process because unless we stop the process which creates a Poverty to zero. So that's a thing Everybody will be discussing about poverty and it's very significant that we are discussing this in a high school Auditorium Because I feel that young people those who are in high school. They are the most significant participant of this empty sustainable development goals because this is their life Is they have to own it. They have to say it that it has to happen. So how to get the Words the message of SDG into the minds of the young people once they adopted they own it I think that's the best way to ensure They not only achieve it also make sure the Mechanism which created all those problem also be addressed Rethinking the designing of the conceptual framework itself as the world goes on as a zero poverty zero hunger. It's already there zero Net carbon emission. So all these zeros that they have to figure out how to make sure it not only is achieved It's maintained and we create a new framework for the whole world. That's the challenge that we have to take right now Thank you very much. Thank you so much So getting the message into the minds of young people crucial Professor sacks Thank you so much for being here You are one of the people who really mobilized the rich nations to increase their ODA to achieve the MDGs The SDGs are so ambitious the World Bank is talking that we're going from billions to trillions How can there be sources mobilized to reach these SDGs? How do we get there? Thank you very much.  It's not so big anymore The world economy is a hundred ten trillion dollars a year So a trillion here a trillion there if it ends poverty If it saves millions of lives per year if it builds infrastructure if it makes the planet safe from climate change It's the best bargain for humanity and It's not so hard to mobilize What we need to do is to know what to do and then to understand how you bring together The stakeholders to achieve it Richard Curtis mentioned a few minutes ago that malaria deaths are down by around 80 around 70% according to the best estimates How was that done? Well first there were experts that said here's how it can be done Those experts then needed a voice the activists gave them a voice Then you needed the means to actually carry it out companies played a leading role Sumitomo chemical for example had its engineers figure out how to make an Anti-malaria bed net last for five years. This was a technological Breakthrough that has saved millions of lives Then you needed president Mahama and secretary general and the official institutions Internationally and at the government level and the global fund to fight AIDS TV and malaria to say here's a way to finance Those bed nets and the rapid diagnostic tests and the expert advice You know 15 years ago people said that's not really possible. I'm sitting with David Navarro We talked about this already 17 years ago that this is what needed to be done There was a fight for many many years with the skeptics the cynics saying I don't ever work Everything will be get stolen and so forth when secretary general Ban Ki-moon came in one of the first things He did was say we need to get bed nets out To everybody that needs them and a trillion but not a trillion a billion bed nets Excuse me a billion bed nets were distributed in a short period of time and Low and behold the results work now by the way my cynical colleagues in academia. They're going out to do studies They're very confused. Why did that work? We thought all the bed nets would be stolen and They actually did recently publish the study which shows how weird academia can be sometimes and they said We were told everything would get stolen, but the bed nets went to the places. They were supposed to go We don't quite understand that but we want to introduce the concept of pro Sociality in other words that people behaved for other people Well academics take a little longer to figure it out sometime But the fact of the matter is there are ways Even to have economic growth and to get carbon down to zero Because we have wind we have solar we have other low-carbon energy sources We know how to do these things. It's a question of mobilizing our will our technologies our Governments and on the financing the world's awash with saving in fact again the macroeconomists are so confused They say there's over capacity right now This is a bad Idea there is not over capacity. There is under use They say China with all that over capacity should just consume more no China can be the workshop for the world to build the sustainable infrastructure including for China This is what we use our resources for not to waste them or fritter them away or leave them idle but to direct them for human need and Believe me with a hundred ten trillion dollars a year produced and it is trillions. We can afford Easily to do these goals. This is small stuff Compared to what we're able to produce. We just have to put our minds and our wills to it I'd like to thank all of our advocates the secretary general Prime Minister Solberg president Mahama And we have one more message from Forest Whitaker Yes, thank you and we'd like to give a big round of applause to Jeanine de Giovanni who is not wearing a flat jacket and a helmet as she does in her job usually But thank you so much for for moderating with us today. It's kind of a flat jacket We had a we had a we have we have an excellent One and a half minute movie from a forest Whitaker a message, but unfortunately there's a technical problem So we will load it. We will upload it on the on the websites We will give it to the web to upload But you we will also give it to project everyone and we will put it on sustain So project hyphen everyone dot org if you haven't if you haven't seen that website Then there's something that's still missing, you know, because this is what Richard Curtis helped to put in place to get these goals to be famous and then remember if these sustainable development goals are a Social contract Then there's also the small writing and the small writing are the targets And if you want to know more about the targets, then you have to go on WWW sustainable Development org because that's where you will find out what the SDGs really are Now I'd like to ask you all to say seated here. I'd like to before I Dismiss the room. I'd like to Because in a in a school we can dismiss the room. No, I'd like to give a very special thank to The weft for having hosted us here Excellent partnership. Thank you. We wanted this to be an open forum and you you have all made it so special Thank you to the UNWTO step foundation for the funding for for Everything that had to be done. Thank you ambassador. No, you were excellent also


Hello, everybody. Hello, Tope. Hello. Welcome to Helsinki. Thanks. Tope just landed 15 minutes ago from Atlanta, so he's still acclimating to the dark and the cold. But great to have you here. It's great to be here. My first time in Helsinki. So I'll give a quick personal intro. So I'm one of the partners at Iconic. I joined a couple of years ago to launch our office in London. For those of you who don't know Iconic, we're a global growth fund. Our differentiation is really that we have a very unique network of founders, families, and CEOs on behalf of whom we invest in the next generation of founders. And we've been over the last 10 years have invested and partnered with some of the most impactful software companies of last decade, companies like Aiden and Miro and Snowflake and GitLab, Procore, and many others. We've also invested in a number of companies that started out with a viral product-led growth motion and then subsequently added on more of a sales-led motion to expand beyond individuals, to tackle teams, and companies of all sizes. And that's really the crux of our conversation today. We've worked with companies like Datadog and Airtable and OnePassword that have all done that well. And of course, Calendly. And so I'm really glad that Tope agreed to do this. He's someone that we've long admired, even before formally partnering with him a few years ago, not only because of what he built Calendly into today, but he's also incredibly thoughtful and articulate about the journey. So I know we're going to learn a lot in this session. Rather than me giving a long-winded intro of you, why don't you introduce yourself, share a little bit about your personal background and what Calendly is? I will do that. My name is Tope Allatana, founder and CEO of Calendly. Started Calendly 10 years ago out of a very simple frustration of, you know, I was a sales rep. I spent, you know, a lot of my work was, you know, trying to get me with our customers and prospects. And this one particular meeting was just too, took too many weeks and too many emails back and forth to get it scheduled. I thought they had to be a better way and decided to start Calendly. And fast forward to now, we started from this simple scheduling product to, you know, a true platform that supports individuals and small teams and even large organizations all across the globe. That's what we do. It's great and Tope is unfailingly humble, so, but I would add that Calendly is now used by over 20 million people, 100,000 plus companies and as you said, all over the world, 200 plus countries. So it's truly a household name within productivity software. So really incredible what you have built. I'd like to spend most of the time on the more recent history in Calendly, but I think just for context and to help frame sort of how you've thought about building the company, let's rewind a bit and start with a bit more of the founding story. And you mentioned that you were an enterprise sales rep, felt the pain point of scheduling firsthand before starting Calendly, but what ultimately compelled you to quit your job and, you know, go all in? Yeah, so before I started Calendly, I was a serial entrepreneur, so I was lucky to work for a number of companies that I'd learned a lot from. I started at IBM, you know, the 800 pound gorilla in tech at the time and they're still a dominant company today. And then from there I went to a startup and during my time at that startup, I really learned the founding story of that business and I got inspired by it. And so I decided that I too wanted to be an entrepreneur. I had a lot of business ideas that I threw out there to the world. Ultimately, I had about four and I shut all of them down. So I was undeterred all the same. And one of the things I realized after those failures is that I was pursuing these business ideas because I wanted to pursue a business, not because I actually really had a unique problem, a unique solution that I wanted to bring to the world. And so I decided I was gonna take a hiatus from, from, you know, just taking staffs in the dark and really try to find something that I was passionate about solving. And then it just fell in my lap, this problem with scheduling. And given sort of like my, you know, my struggles with the previous businesses, I actually did not start this as one, I didn't go into this, wanted to start a business. I went into this looking to learn about the space and the challenges. And the more I learned, the more excited I became about the problem. What I saw was that, you know, scheduling is a massive problem in the sense that, especially the types of meetings that currently schedule today, those meetings have an outsized impact on the success of a company. The average knowledge worker spends over 50% of their time in meetings, which is, you know, it translates to about 1,000 meetings a year. And if you multiply that by a billion workers, a billion knowledge workers globally, that's like trillion meetings on an annual basis. And so you begin to see the size of the opportunity. If you can optimize just a little bit of those meetings, there's a lot of productivity to be had and there's a lot of improved business outcomes to be had. And that's really what got me fascinated about the problem. It's a pain point. I'm sure we can all appreciate ourselves. I think one of the unique things about how you started Calendly was that you didn't raise much outside capital, certainly not the beginning. I've heard that you invested all your life savings and then some and it took out some personal loans. What was it like to bootstrap in those early days? What were the pros and cons of doing that? And, you know, how did that really shape how you thought about building Calendly from there? Yeah, I mean, I had the idea for Calendly and I just knew that I needed to get started as soon as I could. And rather than waiting on trying to raise money, trying to find a technical co-founder, I basically emptied my 401k and my savings and even took out some loans to solve the problem because I was that convinced that there was a big problem here and I could play a part in solving it. Unfortunately, I was not really good at, it was tough for me to raise money for a number of different reasons. One, I did not exactly have a strong track record as an entrepreneur with four field businesses. I did, the space itself was not a space, there were no major successes in the calendar scheduling space. So for all those reasons, it was tough to raise money. And so I really had a bootstrap in. I ended up flying to Ukraine and hiring a team of engineers who built the initial version of the product and that probably began to take off. But soon enough, I ran out of money. But after a lot of pitches, I ended up meeting a man by the name of David Cummins, serial entrepreneur, very, very successful entrepreneur and investor in Atlanta. He invested $350,000 in 2014 and we took that $350,000 and really, it's really essentially what's killed the business even till today. Yes, we've raised some money in institutional capital from you and a few others in the last few years. But really, those are just dollars hidden in our balance sheet. They haven't really gone into the operations of the business. But back to the pros and cons of bootstrap in, when you don't have to worry about, when you know you can't raise money, it forces you to really go win with customers, right? And so what Cal landed up doing is we became uniquely focused on the problem we were trying to solve and we had to monetize early. And because we had to monetize early, allowed us to really understand where we had the strongest product market fit. Like what were the cohort of customers that our product really resonated with and had the strongest ROI, the most compelling ROI with our product? So I would say that the challenges of fundraising meant that we had to really win with our customers and it forced us to be focused in what we built and who we built it for. Yeah. No, it makes a lot of sense. I think I heard that you ran out of money just before launching a paywall. And so a lot of the early users were passionate about the product and using it, but you weren't able to monetize until afterwards. But clearly something, you were able to win the hearts and minds of those users. What was the moment where that flywheel got spinning? Like how did you actually get that going in the beginning? Was that something deliberate that you did or did it kind of, was it more accidental? Yeah, it's a combination of a lot of different things. It was definitely an iterative process. I think the first part of it is luck, right? In the sense that we happen to pick a problem that's viral by nature, right? So there's no way to use currently without introducing other people to it. So we got lucky there. The second part is that dressable market is large, right? There are lots of products in which as you use it, you introduce other people to it, but you don't really get that flywheel going because ultimately the dressable market of that product is small, so you don't get this vicious, this virtuous cycle of I discover the product, I turn around and begin using it for myself. So the other part of that was, sorry, the large addressable market. And then pricing and packaging played a role. The product started initially as free because I ran out of money, but in doing that, what that allowed us to do is it just reduced the barriers to use the product. So I guess I'll say the first thing is the free plan, having a free product allowed us to really increase the total number of people active on the platform. So increase weekly average active users. And the second thing we began to then focus on is how do you improve the quality of that active usage? And so one metric that we pay a lot of attention to a currently is median intensity, which is the average number of meetings booked by a currently user in a given period. And so we began to implement a series of product improvements that would improve that median intensity. And then the third thing we then began to do is began to execute against a product strategy that really allowed us to capture as much of that addressable market. So you had this virtual cycle of people discover the product, they use it, the quality of their usage increases, which means they're scheduling more and more meetings. And then we began to serve not just individuals in SMB, but for teams and mid-market customers in a lot of different industries and all those things just really contributed back to the creator of that flywheel as you described it. Makes a ton of sense and then at what point did you sort of layer on the more sales led motion to augment kind of that viral product-like growth that you've had? Yeah, we tried to not ever have a sales team, but it failed miserably and I'm glad I failed. You know, I came from a background in enterprise sales and frankly I got tired of that and the reason I got tired of that is I see the future as given buyers the choice instead of hiding your product behind a lead form and people have to talk to you to find out the price. I think you should just let the product do the selling and create a product that's so compelling and so easy to use that customers can realize value without any human assistance. And by the way, we would have never gotten to where we got, to where we were if we needed a sales team because we were very lightly capitalized. So being able to build a self-serve business meant that in the early days of the business it grew very slowly but very, very efficiently. But fast forward to the sales team, what we saw was that our customers were really pulling us, telling us, asking us to do more. So in the beginning when I thought about currently and scheduling meetings, I was really thinking about the friction of getting that meeting on the books but it turns out that meetings in a lot of ways are sort of the atomic unit of business, right? So acquiring a customer, a new customer starts with scheduling a meeting with them, acquiring a candidate starts with scheduling that first interview and so meetings end up triggering all these different processes and these processes involve integrating into other systems, pulling, you know, bringing additional people onto the platform. And as we just followed our customers down that path of it's great that you scheduled a meeting with me but really what I don't want to just schedule a meeting, what my ultimate goal is to convert a prospect to a customer, to do that I need to trigger all these different processes. Point is like, you know, it just became, it became more complex over time. And even though it's possible for our users to be able to do all those things themselves, ultimately they wanted to talk to somebody on the phone to really understand how they could use the product and get a little, and get some consultative advice. We were hesitant to do that initially but what we found was a couple of things. One, we discovered that the LTV of every single customer was not the same, right? The kind of customers who wanted to talk to us on the phone, when we did talk to them on the phone, like a perfect example was this, we had this bookkeeping service, they wanted to initially start with 10 users and they want to talk to us on the phone, we didn't think that really needed a conversation but we did talk to them, they started with those 10 users and it's based on six months, it grew to 120 users, right? So there are all these anecdotal stories of when we gave, provided a medium touch experience, not only did we acquire those customers, those types of customers grew over time. So what we began to do is really try to understand like what are the signals that predict the customers, whose lifetime value is worth, a higher customer acquisition cost for, and that was sort of the genesis of our sales team. So it started as just a series of product experts just talking to the customers on the phone and then it became more consultative sales reps but that's sort of the evolution. Yeah, it makes a ton of sense. I think when we started working with Iconic, the enterprise sales motion was relatively nascent, you know, fast forward a few years, it's, I think you've, I think I read recently that you have like 86% of the Fortune 500 are Calendly customers. What, when you think about kind of working with the larger enterprises, what were some of the challenges that you encountered both on the product and the sales side? Yeah, so I think even with, even though we have a sales team now, 90% of our customers on our revenue still really starts with our initial footprint in a company is usually through the self-serve channel, right? So what ends up happening is an individual user in their large company uses the product, they wanna introduce it to their team or they start spreading it in the company and then IT finds out about it, they wanna roll it out on a wider basis and then they begin to have a lot of questions, right?  Sure. So essentially what we ended up doing is it became a company-wide effort over time. It started with sales, like I said, but over time it also became marketing and we began to think about messaging and positioning and attending conferences and lead routing. Those are things we didn't really think about before because we're sending it right to the self-serve channel. On the product side, we began to introduce capabilities that address those security concerns and granular permissions, for example. And then on the GNA side, we started redlining agreements, which are things that we didn't do before. We began to do security reviews and stood up an entire team that handled that efficiently. And then on the price and then package inside, we began to introduce an enterprise plan that sort of wrapped up all the capabilities that those enterprise customers. Yeah. When you think, I mean, the breadth of customers by segment, the use cases, you know, the sectors that you're addressing is incredibly broad. How do you find focus, you know, and within that opportunity and make sure that you don't leave anybody behind and that you're kind of serving all these customers so well? Yeah. I mean, I think the diversity of our customers is one of the most exciting things about the business. It's also very intellectually stimulating. It's also very, very, very tough. So yeah, I can't say that we've perfectly balanced it, but I think that the times in which we've been, we've made the best decisions are those in which we've truly understood like the relative view of different customer cohorts. Initially, we sort of served a very, very wide audience of anybody who needed a schedule a meeting whether internal or external.  And what we found was we had stronger product market fit with people looking to schedule external meetings. The ROI of those meetings were just higher for them. And then gradually over time, we did a much more rigorous analysis over the next few years and we realized that sales, customer success and recruiting and executives were much higher LTV for different reasons. For sales meetings, ultimately, those were directly tied to revenue. For customer success, there was a correlation between that to retention. And then for executives, we found executives to be one of the most important Trojan horses to get into a company. So if the CEO's using the product, it makes it a lot easier for them to send it to the sales team, saying you can be way more efficient. So we went through that analysis and that's really how we've been able to sort of prioritize the customer course we wanted to focus on. And then in addition to that, we did that sequentially. It wasn't, today we serve SMB, mid-market customers and enterprise customers. We didn't always serve those very well on day one. It took every bit of 10 years to do that. And so we just did that sequentially. It's an incredible challenge, but also an incredible opportunity as you said. What are the theme of slash this year's building to last? And when you think about how quickly technology's evolving, especially with the advances in AI and how accessible that's becoming, how do you really foster a culture of innovation within your product teams to kind of stay ahead of the curve and stay ahead of any competitors that may be encroaching on your turf? That is not very hard to do. And the reason it's not hard to do is exactly where you left off. We are in a very, very competitive market. Every single day there's a new calendar competitor that is looking to take a shot at us. And so I think it just forces us to be our best. The second part is it is very difficult to not run into a calendar customer on a given day. So, and our customers are very, very generous with their feedback. So through our great customers who provide us, who are very generous with their feedback and a very, very competitive market, it is very difficult to get complacent. Yep, 100%. When you just kind of staying on the theme of AI for a second, how do you see that sort of playing a role within the product? How have you added it to solving more problems around scheduling and meeting efficiency? Yeah, I mean, I'll maybe step back a little bit and say, we've been doing calendar for 10 years now. And in those 10 years, I don't think there's been as much innovation in meetings and productivity as we've seen in the last three, four years. There's a lot of really exciting things that are happening. And AI is enabling a lot of the things we've thought about for a long time and making them possible. So we see AI as just a great reset in approachability and accessibility of our product. Our product today, we take a lot of effort to make it really simple for a lot of different types of use cases. But there's still a little bit of a berry and a paradigm shift that you have to embrace and maybe to adopt Calendly. And AI provides an opportunity for you not to really understand Calendly lingo, but really just express what you want in simple language and for Calendly to interpret that. So that's an area that we're focused on, is how do we make Calendly that much more accessible and easier to use for people who don't really want to get a Calendly PhD to use the product. So that's one step. The other step is that we see our, we're excited not just to help you schedule your meetings, but really to help you make your meetings productive. I talked early about a trillion meetings happening on an annual basis. The vast majority of those meetings are not run well. And they're not run well because people don't want to. It takes a lot of effort to run a really good meeting. It takes thoughtfulness and a good memory to actually put together an effective agenda. It takes a lot of work to make sure that you follow up effectively on the items that were discussed and that the action items aren't forgotten. And we see an opportunity to help with all of those. And we think AI can play a very, very important role throughout that entire journey of preparation for a meeting, host the meeting effectively, following up effectively, all this, you know, virtual cycle to nurture relationships and drive customer and business outcomes. I've heard you talk about the meeting life cycle management as, you know, part of the evolution for Calendly. Is that what you mean by that? That's exactly what I mean by that, yeah. And to be clear, like we, one of the Calendly today has over 100 integrations. So we don't see ourselves as doing all these things natively, but it's really being that orchestrator of all these important actions and tasks that need to happen for a meeting to be successful. We see ourselves as being the glue and orchestrator for that. Yeah, makes a ton of sense. And really, you know, as Calendly has become synonymous with scheduling automation, a great insertion point from which to kind of expand and own that broader meeting management. Anything on the horizon from a product perspective that you can share with everybody in terms of what you're particularly excited about? Yeah, man, where do I start? So we are working on a number of different AI prototypes. Hope to be able to launch something and make something generally available in the next few months. I think you'll see Calendly become more people-centric in the next few months. So today, sort of like the organizing principle of Calendly is, you know, is meetings and event types, which is a set of rules that govern how you want to accept meetings. But we see an opportunity to actually humanize all of that. And really, like I said, help our customers not just schedule meetings, but really to nurture relationships. This is some of the things that we're working on that we're very excited about. That's amazing. Well, I think we're about out of time, but it's been an incredible decade for Calendly and it's been a lot of fun seeing how the company has just blown everything out of the water in terms of how far you've come and incredibly excited for what's to come. So thank you again for being here and for sharing this door with all of us. Thank you.


Bisphenol A or BPA for short is one of the more contentious chemicals on the block at the moment. Companies making BPA and the products it contains claim that the substance is safe if used sensibly, but others aren't so sure. Part of the problem is that BPA behaves like an artificial hormone and some research indicates that it could have a whole range of undesirable impacts if enough gets into your body. This is especially the case if you're young or haven't even been born yet, but so far the evidence of people actually suffering because they were exposed to BPA remains controversial. Risk bites will be delving more into the science behind BPA risks in later episodes, but before getting into the risks and benefits it makes sense to talk about what the stuff actually is and where it's used. Bisphenol A is a man-made organic chemical that was first synthesized in 1891. It's a primary component of polycarbonate plastic, that tough, transparent plastic that's used to make everything from water bottles to aeroplane parts and DVDs to eyeglass lenses. It's also used in epoxy resin, extremely strong and versatile polymers that, among other things, are used to line the inside of food cans. This is done to prevent what's in the can corroding through the metal and letting in unpleasant stuff like botulinum producing bacteria. BPA is also used in carbonless copy paper and thermal paper as the ingredient that ensures you can see what was tight, which means that there's a pretty good chance you have some BPA containing cash register receipts hanging around. So this BPA stuff is a useful and widely used chemical, but is it safe? As you might imagine, that depends on how much can get into the body, whose body it gets into and what it does once it gets there. Now we've covered what Bisphenol A is, I'll be looking more into the potential risks and benefits in later episodes of Risk Bites. For more insights into the science of risk, don't forget to subscribe to Risk Bites.


Oh hey gamers real is the game in here today. We are back at Roblox, and we're gonna be playing bread and Today is fry eat so happy fry yeet to everybody All right, so let's see you wake up in the middle of the night hungry head to the kitchen Okay, so we're supposed to go to the kitchen. All right, let's head out of here. Let's see what this is all about Okay, so my god. It's so dark out here. Yo Hey, um, I see like a red button. Oh, we pressed it Okay, so that turned green. What is that? Okay? I don't know. We can't do anything else with it. Okay, the phone's here. Oh My god, is that is that a kid and that is the kid and then the pictures broken as we could see while the frame is Dude, what's up with this door? It has like 10 locks on it. Oh, I think this is a kitchen here Oh, you arrive at the kitchen craving some bread. Wait, there's a little note right here Hey, Sal if you get home, please tell Sam to come downstairs He has been upstairs for very long and we are worried make sure to get something He likes ready like bread with some strawberries. Oh and be quiet Sarah doesn't feel well Right, so there's somebody else in the house with us Sarah. Who is this Sarah? Oh, like there's another red button Okay, so what are all these red buttons for they're all over the house Okay, so where's the bread Okay, maybe it's in the fridge, you know, oh the bread's over here, dude. It's a giant loaf of bread How could I miss it? Okay, you're quiet bread, but you don't want to eat it here because of the cold All right. Oh, look, there's another button over here. Let's go press that as we go back upstairs I wonder what these things do Hopefully I'm not releasing something All right, let's go up here. Let's go back to our bedroom We got all I can be walking slower than this come on. This is the light bear Right, we're almost through our room So we turn the lights off. No, I'm gonna leave them on because it gets pretty dark out here Right so back to our bed we go Okay, that's pretty strange. We're good. We're gonna eat bread on our bed because we didn't want you to downstairs Okay, now what happened Okay, the next day you wake up hungry once again you head downstairs Okay, what why is the floor like broken here? You guys see that, right? Okay, I don't know that's so odd, but let's go back downstairs and see what awaits us. Oh, huh? Dude, are those crumbs? They look like popcorn or is that bread crumbs? Okay, I have no clue, but there is crumbs on the ground and it is a trail leading us somewhere Okay, this is very weird.  Dude, what where did this bird even come from you just fell from the sky All right, that was pretty strange Hopefully we don't get jumpscared by any other birds in the house My god, what's up with us and wanting to go back to the kitchen every single day like is there any other room in this house Besides the kitchen your private the kitchen once again, but the bread is not on the calendar Dude, the bread is gone. What the bread is in the toaster. Okay, let's go check this out find the bread It's right here. Is it not in the toaster that is on the toaster wait. I think I did I see something up there? No, that's the window. Hey, it's just to find the bread, but the bread is right here Why is nothing happening? But the bread is not on the calendar, so it's right here in front of us find the bread Okay, maybe there's more pieces of bread we're supposed to find No, that's the only bread I see here Or maybe bread around the house Dude the bread was on the toaster was it not like we just saw it in front of us wait Oh, what there's a frozen bread what the bread is frozen. We need to frost it fast You're right what so we found the piece of frozen bread and now we got to defrost it What did we throw it in the oven? Find the way to defrost the bread before the time runs out Shoot the power went out. Oh great We saw the power house generator on the outside. Okay, so now we got to go outside. Oh My god, okay, let's go out here. I Wonder what's gonna be out here you work the generator Okay, oh, it's got to be right here.  I do not want to go walk. Okay. You know what it vanished What what was that search for the house recluse or defrost the bread in the oven? Well, let's defrost the bread because we have a time going down So let's try to do that. Let's get get it out of the way You defrost the bread in the oven and sit down for a nice pleasant meal But you can't stop thinking about what you saw wait, what did we win? Is that is that it? Okay? But you can't stop thinking of what you saw Oh Wait, so that was it. That was the game, but I guess we got the good ending because we defrosted the bread in time So now let's go back and let's go search for clue, right? So we're back here and before like a couple seconds before I started recording again This bird came out flying through the window. It was pretty funny. You kind of scared me. I'm like, okay So we're back at the kitchen. We're finding the bread so we can try to look around and see if we get a different ending because There is multiple endings to this. Okay, you're alive at the bread once but the bread is not on the counter Oh, yeah, I forgot it was at the couch. It's frozen on the couch for some odd reason. That makes totally no sense But whatever, let's go to the couch And there is like some red buttons around the map. I'm gonna try to find all of them. So let's go outside Okay, I can't go back outside. No, okay, you find a different way to defrost the bread before time runs out Okay, so um, if I can't put in the oven Wait, what if we go upstairs? There might be like a something new upstairs because one of the paintings actually fell also Okay, let's go check it out Oh, what is this? Okay, we're in the restroom. Oh, there's a note in the toilet. Um grocery list Parabella, bc4, one pineapple, spaghetti for sale. What? Well, oh, okay. I was about to say what happened before we stepped out Okay, so there's nothing different I don't know. I'm just going back in case we miss something Because those buttons are everywhere Okay, dry tried to frosting the bread in the oven or take a hot bath with it What? Well, let's go try to take a hot bath with the bread. I suppose Dude, I really wanted to go back outside, but I can't It didn't let me. Okay.  We found another button.  Wait, I'm gonna go back outside just in case There's something down here. Let me go check downstairs Because we do have like 400 seconds left Um, can we go back out? No, it's not letting me go back outside Okay, I want to try this room here because it doesn't have a lock. Okay, we can't go in it Okay, I heard something break down here. Who's in the house? Wait, didn't they say that that girl Sarah was with there? I mean in here with us She's never like come out of a room or anything Okay, so I guess nothing happened. Let's go back into the hot shower Okay, let's click it's hot make sure it's hot because I do not want to get cold water It seems that there's a leak in the pipe fix it. Wait, where's the pipe? I don't see the pipe anywhere. How do you fix the leak? I don't know how to fix this leak you guys Where do we go? Okay, uh go to the garage Get some tools from the garage. Okay, so now we can go to the garage wherever this is Do we go outside? Okay, now we can go outside. This is so strange Okay, where's the garage actually I don't have no oh like there's a button right here Dude these buttons are all over the house. Oh my god. Okay. Is this the garage here? I think it is We can't go inside dude. How do you go inside the garage? Oh, there you go. There's a door Of course there's a door. Oh god the lights are flickering in here Rip dude, why is there two stoves? Oh, the toolbox must be behind there, but it's black and there's no time to move it find another way in Dude, you gotta be kidding me Oh my god. Okay. How do we find another way in? There's like a wait. Is there like some other pathway to get in here? How do you get in there? My god. Okay. I do not find another way We are toast if I don't find another way we are toast Okay, we can't get around. Okay. I don't see another entrance in here. Um, maybe through the garage door What if I turn the lights off? Okay. No, wait. I see something. Oh, that was the light Come on. Wait, there's dude. There's eyes right there. Oh my god. What? Only there's another light Okay, I'm following these lights. Maybe they're gonna take me somewhere and let's go around the house Maybe we'll find the clue of something strange Dude, I'm kind of scared. What if the bread's out here roaming?  We're having we have to fall like there's another one Just like dj callis that another one. Oh, no, wait. This is oh, that is another one Wait, that was the slight how come the light the power didn't go off this time Okay, this is so weird. Um, oh no wait did not go back in I was supposed to find another way in there How do I find another way inside the garage? All right. Oh my god. So I totally missed this ladder here I thought it was like some something else. I had no clue what it was But finally we've dude bread is right there. Oh my god. Okay. Let's grab this and get out of here Dude, he is on to us Okay, so now, okay, you got it now hurry up and fix that link to stop lurking My god, this guy just will stop creeping all over the house, huh? Okay, so we have 100 we have about two minutes to get this link fixed and defrost the bread Before we are actually doomed ourselves. So let's hurry up. My god. What looks a little dark Right. I got scared for a second. Let's go back up here hurry run run run Okay, so we're back in the restroom Hopefully we can fix this leak. Where do you fix the leak actually? Um, go back and fix the leak Honey, um, did we fix it? How do you fix it? I'm pressing this hello. All right. So apparently it's not the restroom So let's go check out the kitchen because there was a sink there My god, it better not be down here because that would make no sense. Um I do not see a leak anywhere Okay, you got it hurry up and fix that leak.  I was leaking from the pipeline. That was okay. I get it now Okay, so you finally fixed the leak. Good job.  We have 50 seconds left on the timer Dude, we barely made this in time Okay, let's open this and we defrosted the bread You defrost the bread in the bathtub, but you can't eat it because it's too soggy So you sit and stir at it sadly instead What? I thought we showered. Okay. Oh, it's soggy.  Well, it depends But it's in the tub with us. So that's pretty iffy and nasty All right, so we got two good endings as we can see. I don't know if there's a bad ending to this Pretty sure there is but we didn't get it Because I don't know but let's try to get it. All right, you guys. So we're gonna try to get the secret ending. Oh my god What was that? Okay with some work supposed to go up here I think this is what you do.  Did I go under the tide from it? You know what I'm gonna go hide I wonder if it saw me return to the hallway with caution. Dude, that thing definitely sounds I mean it sounds like What? What is that? Is that like jam? Or blood It's just so weird Okay, we turned to the hallway. It's leading to that room Should we open that door? I don't know. We should go towards it. Uh, whatever. Let's go here We went inside Sam's room. What am I? Oh, this is sam There's a note. My father has been working for his weeks now. He's the owner of the company And they called him he told me not to worry about anything. They were just running behind He promised to teach me more about thorium and how it behaves in the magnetic field. I decided to go outside What? I decided to go find out myself instead. I might be able to power my new project with it Wait, what are you talking about? Why is there a lot of stuff in here? Oh my god, what is going on with sam? There's a key. We can't grab that. Why can't we grab the key? Um, do we jump down here? Dude, do we jump down there or what? Oh, there's a button right there There was a red button Okay, let's press it.  Why didn't we did we just come out from the office a door? I think we did. I don't know but let's press this Why can I press the button turn grade? There you go So what are all those buttons for they're all over the map? I don't know we should drop down here And we just it's the door. Is this the last one? Um sound room with a mess. Okay, so it seems like we're clearly missing more buttons or not What is that? And I did find a code in the I don't know if you guys saw the that there was like a bookshelf in the In the living room. There was a code behind it It was like eight one one something out another code, but I just forgot and I think I might need it after going through these ventilations You should have stopped while you were ahead. No, we died Oh, we got this you could ending dude. There's like a giant toaster monster right there Oh my god, and you paid the price for your actions Oh, no, I think I was supposed to turn around and go back to the door because I pressed I might have been the last button I don't know man. There's just so many endings to the game If you guys know anything to that red door, let me know in the comments below and if I missed any other Ending to it. Let me know in the comments also and this was bread and roblox or b dot r dot e a Dot e dot and whatever man All right, well, thank you guys for watching Thank you guys for the main support if you guys enjoyed the video make sure to slap the like If you're new to the channel make sure to subscribe and turn that notification bell out And I will see you guys in the next one Yeet


yet another really great page in our December daily positive affirmations journal, loving the journey that I'm taking with us very much, to the point where when I'm done filming the 31 videos for December, there will be some pages left over at the end and I may continue and fill them up, which I don't normally do. So anyway, there you go. There you have it. I hope it gives you some ideas of something you can do in your art journals with your December daily, rather than focusing on all of those things this Christmas that we can't do. And the terrible times or situation that we're all in, focus on the good things, focus on the light. There is some, my promise, and try to be happy with what we can at the moment. As my dad would say, any day on the right side of the dirt is a good day. Anyway, if you would like to do something inspired by my December daily journal, I would love to see what you're doing. Tag me in a post on social media if you're going to share it somewhere. Also, you can put it in my two, one of my two Facebook art groups or both. The links for the Facebook art groups, my social media links, and ways to support the free content here on YouTube and in the face said Facebook art groups are all in my link tree list of links and a bunch of other stuff in the video description. So check out the video description. If you have any questions, comments, or concerns, please do leave them down below. I reply to all my comments. And don't forget to like, share, and subscribe. Above all, please be safe, be healthy, be creative, please wear a mask, and go out and do something nice for yourself because you deserve it. I'll see you later. Bye, guys.


Rush hour. The dreaded time of day when traffic conditions seem bent on making you late. As your car slowly creeps in line behind countless others stuck at a stoplight, you think to yourself, why aren't these lights changing faster? Traffic control scientists have long tried to solve this signaling problem. Unfortunately, the complexity of traffic situations has made the job extremely hard. A recent study suggests that machines can learn how to plan traffic signals just right to reduce wait times and make traffic cues shorter. Automating traffic control is notoriously tricky because it involves two challenging tasks, modeling traffic flow, and then optimizing it. While traditional artificial intelligence and simulation techniques can learn and reproduce the dynamics of certain traffic situations, they cannot easily determine the best course of action. Despite this shortcoming, one emerging AI method that has shown promise is reinforcement learning. Much like the reward system in our brain, reinforcement learning algorithms operate by determining what set of actions are most beneficial to a system in a given state. In video games, a popular proving ground for this type of algorithm, these steps are the strategic moves a player must make to earn the highest possible score. In traffic signaling, it's the pattern of traffic alert switches that minimizes the time driver's spend waiting in a queue and or the length of that queue. The problem with this algorithm is that the data set it must come through becomes exponentially larger as traffic conditions and ways of controlling traffic become increasingly complex. This is where another type of AI method called deep learning comes into play. Also inspired by how the human brain works, deep learning uses special algorithms called neural networks to search for hidden patterns in sets of data. When combined with reinforcement learning, this technique effectively reduces the space a machine must search through as it seeks the best solution. This greatly reduces the required computational time. When deployed on a virtual four-way traffic intersection with four lanes heading east west and four heading north south, the deep reinforcement learning algorithm outperformed a conventional reinforcement learning algorithm. There were shorter lines, there was a better balance of traffic in both directions, and over the course of a full day, more than 1,000 fewer vehicles came to a full stop. In the end, the average delay was cut by 14% with vehicles spending 13 seconds less in traffic during peak morning hours. Deep reinforcement learning algorithms aren't quite ready to hit the streets, but they are helping make real-world traffic scenarios a lot less complicated for researchers, which could pave the way towards a new understanding of how traffic flow works.


Alright, so why did this balloon inflate?  As a result of which the air inside expands and we see that in the inflation of the balloon that inflates the balloon. So this activity shows that when you provide some heat to a gas, it expands. And this principle is followed in hot air balloons. In hot air balloons, there is a burner that you can see over here which heats up the air inside the balloon that makes the air very hot and lighter than the surrounding air which causes the balloon to rise. So you can arrive at the same principle that makes a hot air balloon rise. You can arrive at that principle in your classroom or in your home just by carrying out this activity.


Here's another similarity between Venezuela's dictator and Donald Trump both believe in a minimum wage You need to help people and I know it's not very Republican to say. Well, give me give me 10 10 I would say 10 he would say 10. How does he know it should be? 10 rather than 9 or 30 bucks an hour I guess we should just trust that our leader knows what people should be paid in Venezuela this year The dictator raised the minimum wage several times He decided Activar El cuarto aumento salarial integral del año He's giving these food tickets so people can buy more food if they could find it this isn't Trump This is the Bernie Sanders technique. You cannot invent food You have to either grow it yourself or import it and if you're taking over all the food production companies Which is something that the regime there has done or you're not allowing imports and you're also inflating the currency People's real wages are going to just go lower and then they're not going to be able to afford food