I'm Bree Andrews. When Mark Siegler asked me to think about today's tribute, he told me that he'd asked Bill to do a presentation at this conference and that Bill was to cover the future of Neonatal Ethics. And so I've talked to a lot of our colleagues in Neonatology about what he might have said. So today this is his vision in our voices. I'm going to try to represent our colleagues here in Neonatal and Pediatric Ethics and then many of our colleagues across the country. Some write in Bill's old family when we hope that Beanie will join us some point soon for the McLean Center Ethics Fellowship. And then our international colleagues who have helped us keep this vision of what Bill thought about Neonatal Ethics alive.  Identify the bedside need first. A lot of times that starts with a pregnant mother or the parents of a baby who are in distress. At the end of the day we are confronted with a difficult ethical problem that our parents and our patients will have to live with in a way that we do not. So that if we think to ourselves it might be easy to wash our hands of this to walk away from the 22 week mother pregnant 22 weeks and say we don't do this here. We don't resuscitate babies like this. That's fairly easy for us but really complex for the patient and that we can help see them through this and sit by the bedside and think through what would be best for them. Usually our parents and our babies especially in the ICU are in transition their pre or post delivery. They're impacted by ICU care and its complexities and they're often in a situation they didn't anticipate and so we stick with the parents and that's really important. That was one of his cardinal thoughts about Neonatal Ethics and it's the current principle and it's the future principle. Next is find the data. He really loved the philosophical aspects of Neonatal Ethics but he really wanted us to have data about what was best to have to move forward. He would say systematic ethical debates are better handled with data. You can define the epidemiology of the problem, the cost of the problem. He had beautiful sides about the cost of Neonatal Medicine which is very little compared to the cost of adult ICU medicine and proportions more money towards survivors and non-survivors which isn't as true in adult medicine. And so he would say let's make a comparison to adult medicine or a problem in adult medicine of a similar magnitude. And the data should guide our ethical practices even when finding and analyzing data is hard. He always made it seem easy or fun but I think at the end of the day we were trying to define this data and get good data sets about how to manage small problems but problems that needed a lot of ethical fortitude. He would ask which kind of data matter. He would always say what do others in our field do for infants like this? He was invited incessantly as a visiting professor and he often just wanted to go on rounds and ask people how do you take care of your babies? What do you do with this problem? So he might say how might another unit care for an infant like this? He'd ask his colleagues, he surveyed his colleagues about data often. He'd say what's the epidemiology of this problem? How many infants live and die this way? And he instructed us to find people to answer these questions. He was formative in the discussion about what do we do at 22 weeks, trisomy 13 and 18, congenital diaphragmatic hernia especially in that way. What happens to these babies at other places? How do other people handle this problem? And then when some of us said what do we do? What's the mechanism of this problem? He supported us going to the bench or to translational research because he knew that and that was the beginning of his career in bench science. So data matters. In neonatal clinical research, he used to say the lone hanging fruit has already been picked. So we've got to look a little higher in the trees. Key neonatal problems have been studied and improved upon. We've learned how to keep babies warm and moist. We have IV nutrition. We have antinatal steroids and surfactants. We have copious ventilation strategies. We have these specialized long lines and surgical lines. We know how to manage infection and we have intricate cardiovascular support for infants. We also have genetic data which is, I think, going to be an ethical dilemma moving forward. But how do you get at the higher fruit? And I think he would say the way you get it is to study infants in a large scale. We found out in neonatal ethics that that gets complicated. The support trial gave us pause to consent widely, even though it appeared to our ethics colleagues that support was ethical, that it was a large scale consent of infants across the world to either have low oxygen targets or high oxygen targets. Most of the neonatal community believed we were literally blinding infants by permitting high oxygen targets, when in fact, when it was studied widely, the children with lower oxygen saturations did worse. But they didn't do worse than patients who didn't enroll in the study. And so he loved that we keep track of infants. We build large data sets. And maybe not even consent them for study just yet, but think about data we have and what practices already exist and to think about how to analyze that data. This graph, I think, was initially made by Joanne Legata and then lots of us have utilized it over the years, but Bill loved this graph. So we have to try to think about how to predict outcomes in neonatology. It involves time and also money. Again, he gave great money examples. We always talk about this period of prenatal counseling where we have data and these calculators to think about what are the risks and statistical numbers. He always argued parents can't understand the statistics. Parents at that point can choose no resuscitation or a premature infant is born.  This was his favorite topic for a long time, which is a trial therapy where you get to know the infant and you get to see if it's the baseball game where we're in the second or the third or the fourth inning rather than deciding before the game has started, where we watch the baby and we find out more about them and we add clinical data and clinical intuitions to our projections. This has been my space for a long time, which is what do you do after NICU discharge? I take care of these babies when they go home. It's much harder to predict what they'll do at that point or it's not as hard, but they have parents don't have as many choices at that point. He loved this part and he dealt with this a lot beautifully and gave us a sense that we can partner with families in this part of the journey more so than deciding too early or waiting till it's too late. But I think one thing that surprised us and surprised him, and this will be well received by Julie and some of our OB colleagues, is that we were starting to get at shared decision-making with obstetricians about how we should handle these patients. I showed him some data this summer where we looked at every baby who was admitted to our hospital who delivered it 22 weeks and thought about them with our OB colleagues, and we developed consensus. And I think that he would have loved that we're filling that gap, that allowing that space to be filled in that trajectory to try to develop some consistency between services and that practices can align and make important impact on maternal and neonatal ethics. He also thought that you could ask parents and that it was really important to ask parents what they thought of our decision-making later. So we worked with Marin Arnold, and he would do this again and again to try to make sure we were doing the right thing for the families, is to ask parents what they thought of our approach. So he asked parents very thoughtfully, was trying and failing worth the neonatal experience in the ICU or was trying and surviving with a child with developmental disabilities worth it. And he was reassured that most parents believed trying was valuable, meaning the baby was important, and that suffering did not cause regret later. And he taught Marin Arnold how to do this work, and she's done this beautifully. Hey, lastly, you've got to show the little folks how to practice neonatal medicine and ethics. He believed in the McLean Center. He loved coming to teach the fellows about how to be good practitioners. And he taught us every day how we thought about medicine and ethics therein. He stood up for his colleagues and his trainees when there's confusion or disorganization, which there's a lot of, right? Hospital settings are fraught with confusion and disorganization, and he always figured out a way to have a kind, warm voice and to say, we're going to move through this and we're going to help this family, and I'm going to help you because he protected us.  This is the Bill 1-10 in the NICU. He could get any intern to say, these are the 10 things I need to know today to take care of these babies. And he made it simple for everyone. But when it's really difficult, he taught the little folks, the younger generation of trainees that he would absorb some of the discomfort. So we have to continue to do that for our junior colleagues. So in closing, when you're on the brink of a meaningful ethical perspective, listen to his voice in your ear. He almost always would say, you've got that just right, Brie, you've got it right. And then stick with me. And he'd take you on some amazing journey that you weren't expecting about how to take care of these babies. And that's the future of me in etology. You know, stick with him. Think about where he would have taken you because he always was going to take you somewhere really wonderful. Thank you.


Hi everyone, Joe for jaspyscasebrakes.com coming at you with a jumbo pack top scroll and baseball random team break number Kobe At the end giving away six of those luminary spots. The last filler is loaded up We just have to sell one full spot straight up Do one more of these and we can do a case of luminaries tonight Jaspyscasebrakes.com check it out big thanks to this group for getting into the action appreciate it They're the all 30 teams are in let's do the pack first with the first dice roll second dice roll view for the giveaway part two out of five seven times for names and teams one two three four five six and Seventh and final time two out of five seven times for the teams two three four and Seventh and final time All right, there's the first half of the list right there No trade windows just a little pack and then the second half right there alphabetized by team and Let's just print and rip. He's our jumbo pack. So Possibility of an autograph in here maybe Read debt mirrors Andre Jackson There it is an autograph Luis Frias Rookie order for Brian T in the Diamondbacks. Why not? There he is I mean still got a shot at a luminary spot So let's gather everybody's names one through 30 new dice new list top six after Nine six into three nine times. Good luck one two three four five six seven eight and Ninth and final time So from seven on down sad times Steve H. Sorry Sorry to three seven through 30, but I appreciate everybody giving it a shot We got to do one more of these so if you want to try again jazby's case breaks calm top six You're happy times because you're in luminaries Ed Nicholas Steve Herrick there you go. You're in Michael Brian and Brian there you go got the auto got a couple spots in luminaries There you go gang. I'm Joe for jazby's case breaks calm I'll see you for the next pack and hopefully luminaries later tonight jazby's case breaks calm. Bye. Bye


Everybody see the car here about your dogs. What about here? Have a nice beautiful 20-2500 with the Cummins, hand bumpers, front sensors, beautiful looking truck with the pick-horn, it's got the blind spot, it's got the big trailer, Jolmer's Powerful, the game, automatic 8.4-speed trailer, great controller, crew cabs, spray and liner in the back there, so this truck's ready to go to work.  And who are you gonna ask for? Steve McFarlane. Have a great day.


Hi and welcome to the session. Let us discuss the following question. Question says, find the values of the letters in the following and give reasons for steps involved. Let us now start with the solution. Now first of all we will rewrite the given puzzle that is a1 plus 1b gives b0. Now we need to find value of two letters that is a and b. Now clearly you can see 1's place of 1 plus b is 0. Now this happens only when value of b is 9. You know that sum of 9 and 1 is 10 and 1's place of 10 is 0. Now when b is equal to 9 then the sum of these two numbers is 90. So we can write when b is equal to 9 then sum of a1 and 1b is 90 as here in the puzzle b0 represents the sum. Now when b is 9 then a1 plus 19 gives 90. Now we need to find the number that must be added to 19 to make the sum equal to 90. Now that number is 71. You know that 71 plus 19 is equal to 90. Other way to find this value is subtract 19 from the sum of the two numbers that is 90. 90 minus 19 is 71. Now we can solve the puzzle as 71 plus 19 gives 90 and we get the value of a as 7. Now we can write for b is equal to 9 and a is equal to 7 a1 plus 1b is equal to b0. Now the puzzle solved is shown below 71 plus 19 gives 90. a is equal to 7 and b is equal to 9 is our required answer. This completes the session. Hope you understood the solution. Take care and bye for now.


Don't forget the big body laugh. Everton Costello program brought to you by Camel, the cigarette that's first in the service according to actual sales records. See if your throat and your taste don't make Camel a first with you too. Find out for yourself. Listen to the great rhythms of Freddie Rich and his orchestra, the swingy singing of Connie Haynes. And with Election Day just around the corner, we remind you of the famous speech of Senator Rufus G. Blohard when he rose to water these deathless words. Well, well, Costello, what's going on here? Hey, Costello, Costello! All right, all right, quiet Hector, down Hector. Costello, what's the idea of bringing that dog in here? Where did you get him? Oh, I found him, Abbott. Well, let him loose. Oh, no, no, not me. I'm not going to lose him. I'm going to keep him. He's a genuine airplane dog. An airplane dog? Yeah, look at his tailspin. Oh, no, no. Costello, you're going to take that dog out of here right now. Oh, no, Abbott, please don't ask me to do that. I said yes.  Now?  His name was Gertl. Gertl? Yep.  Because we kept him tied up in a daytime. We let him out at night. Oh, I remember that dog you had. He was a dog sound. One of those long dogs. Yeah, my mother bought that long dog for us kids so we could all pet him at the same time. How did he happen to die, Lou? It's a sad tale, Abbott. Well, he met his end going around a tree. All right, Hector, listen to him, Abbott. He's got asthma. Costello, will you please get that mutt out of here?  I'm not going to do it. He's a smart dog. I should get him out of here. No, I won't. Look, Hector, how much is one-on-one? See? Now, he's right, ain't he, Abbott? Well, yeah. One-on-one is like that, ain't he? Yeah, sure. I'm pretty sure. Yeah, it is. Now, Hector, how much is two-on-two? Isn't that amazing? Yeah. Now, Hector, tell Abbott what time it is. I think you should have got a real dog for this pot. The producer's always putting his relatives on a show. Just like me and my uncle, Artie Stebbins. Now, look, Costello. He gets in. Listen, you've got to get rid of this dog. Now, I know what we'll do.  We'll probably get three or four dollars for him. Now, come on. Okay. Now, let's get started here. Ladies and gentlemen, step right up here. We are about to auction off this beautiful dog. In fact, neighbors, he is one of the most famous dogs in Hollywood. What? Ladies, do you remember the famous dog, Strongheart? Yes. I remember Strongheart. Well, this is his brother, weak liver. The dog is a flea-how. Look, he's scratching himself. You're wrong, madam. He's a watchdog. He's winding himself up. Costello, will you please step aside? Now, madam, would you like to make the first bid for this dog? What? You didn't watch. In ten? Ten dollars has been bid by the lady. Who made eleven? Now, just a minute. Don't pull any... How many dollars has been bid? Do I hear thirty-seven? Just a minute, you crooks. My wife didn't bid for that dog. She certainly did. I'll give you a six to five. Sixty-five has been bid by the gentleman. Who'll make it sixty-six? Oh, come on, Eddie. Eddie dollars has been bid. And what? And what a buy for eighty dollars. Why, you can raise five hundred dollars on this dog. Oh, yeah? You'd have to be Tarzan to raise five hundred on that dog. You'd have to be what? Tarzan. So, sold to this gentleman for a Tarzan dollar. There's nothing but fakes. Come on, dear. Let's get out of here. Okay. Excuse me. Go ahead. Come here, Castella. Castella. What? The crowd is breaking up.  Now, if somebody says one dollar, you say two dollars. If somebody says two dollars, you say three dollars. I get it. I get it. I know what you mean. Yeah. Well, whatever it is, the bid, I keep raising the price. That's right. All right. All right. Now, who will bid one dollar to start the sale? I will. Quiet, Castella. You have no money. I'll bid a dollar. That's fine. Well, who will say two dollars? Please, won't somebody say two dollars? Will the lady who said a dollar say a dollar again? Two dollars. Yeah, that's better. Thank you. Will anybody say three? Three dollars. Thank you, sir. Now, will anybody say four? Four dollars. So, this beautiful dog for four dollars. Now, will the winner, the winner, wait a minute. Where is the winner? Will you please raise your hand, please? Yes. Castella. Right here. Castella. It was me. Get back in that crowd. Okay. You haven't got a dime. Folks, there has been a mistake in the bidding. Will the gentleman who said three dollars bid again? Three dollars. Would you like to make it four? Three dollars far as I go. But this dog is worth at least four? Won't somebody please say four? Please. Well. Very well. Going. Going once for three dollars? Going. Going. Four dollars. Quiet. Who said four dollars? I said four dollars. Thank you. So, for four dollars. Who said that four dollars? Raise your hand again. Castello. What's the matter with you? That's the second time you've gummed up the auction. Why don't you keep out of this? You haven't got a dime. Can I help you if I love dogs? Oh, please. Please. Tea, the letter T, 20th letter of the alphabet. And to every smoker, a letter of first importance. It stands for taste and for throat. In other words, your T zone. And T for truth, too. Because your T zone gives you the truthful answer to the question of which cigarette is best for you. Try the kind, cool mildness of camels on your own throat. Try the rich, full, fresh flavor of camels on your taste. And furthermore, that T stands for tobaccos, too. The superb blend of costlier tobaccos that gives camels such an appeal to the T zone of millions of smokers. C-A-N-D-L-S. Camels and T stands for try, too. And for today. Try them on your T zone today. Well, well, well, come right in, gentlemen. Welcome to Red Morton's Pet Shop. See, that looks like my lost dog you have there. Yes, Mr. Morton. My friend Costella found your dog and I made him bring him back. Well, that's fine. And here's your $25 reward. Mr. Morton, I don't want the reward. I want to keep the dog. I love that little pooch. Well, young man, the dog is for sale, but I must warn you, he's very valuable. This dog is worth $200. He's worth $200? How could a little dog save up all that money? Costella, Mr. Morton means you'll have to pay $200 for the dog. That's right, young man. Have you any idea about what this dog's breed is? His what? His breed. He breeds to his nose like anybody else. Costella, we're wasting this man's time. Now, you can't afford to buy this dog. Oh, no, wait a minute, Abbot. You can't afford it. I've got to have this dog. Mr. Morton, why can't I go to work for you in your pet shop? I'll let you keep all my salary to pay for the dog. Very well, young man. I'll pay you whatever you're worth. Oh, no. I've got to have some money. Mr. Morton, Costella will take the job. Now, I'll have him here at 8 o'clock in the morning. Well, Costella, it was our first day in Mr. Morton's pet shop. So be on your toes. Uh-oh. Here comes the customer. Good morning, madam. What can I do for you? I'd like 10 cents worth of dog meat. Shall I wrap it up, or will you eat it here? Now, see what you did, Costello. She died with Dick Mack. Yeah. That lady drove away in a huff, and she's fuming. It must be that ration gas we're getting. Now, look, please get busy, Costella, and take care of those puppies. Hey, I forgot to tell you. What? One of these puppies have the sniffles. I don't know what to do. Well, if the puppy has a cold, just fill a long tube with some cold medicine, then place one end of the tube in the dog's mouth, and take a deep breath and blow. That's no good. I tried it. What happened? The dog blew first. Wait a minute. Hello, Morton's pet shop. Who? Mrs. Pike? Oh, yes, yes. I'll send Costello over for it. What kind of a dog have you? A pecanese. Okay, Mrs. Pike. Costello, I want you to go over and get a peek at Mrs. Pike's. Get a peek at Mrs. Pike's? Yes. Why can't I take a good look? Listen, you dummy, I want you to go after Pike's peek. You want me to go after Pike's peek? What am I? A mountain climber? Look, Costello, I want you to go to Mrs. Pike's house, and you'll see her peek around the odd. I'll see her peek around the odd? Yes. Well, what do you want me to do? Play hide-and-seek with her? No, no, no, no. Look, Abbott, puss, puss, puss. What do you mean? I've got to finish washing a dog. What dog?  Spits? No, but it drools a little. Look, never mind that. Now, after you come back from Mrs. Pike's, I want you to take care of Mrs. Brown's chow. Her what? Her chow. How is Mrs. Brown's chow? What are you asking me for? I never ate at the lady's house. You realize that Mr. Morton is going to fight you before you even earn a dollar to pay for that dog? No, he ain't Abbott, because I've got a big idea. Do you see that poster on the wall? Yes. It says, Big Dog Show tonight. First prize, $200. So? I'm gonna take Hector to the dog show. He'll win the money, and I'll pay Mr. Morton in full. Costello, you can take that dog away from the store. Suppose Mr. Morton comes back and finds the dog's coop empty. Why, he could have you arrested. Just think of the headline in the papers. Costello takes dog and fleas. Oh, no, I'm just taking a dog. I'm gonna need the fleas here. Anyway, Abbott, he'll never know the dog is missing. I'll get my little brother, Sebastian, to hide in the coop, and he'll take the dog's place till we get back.  Sebastian could never fool Mr. Morton into believing he's a dog. Is that so? Certainly. He's fooled plenty of people already. Do you mean people really mistake Sebastian for a dog? Well, he's only seven years old, and my mother had to buy him back from the dog catcher's five times. Oh, now please. We'll win first prize at the dog show. May be a moot question, but there's no questioning the fact that first prize at the singing sweepstakes will go to our lovely Connie Haynes, as she sings, Dance with a Dollar. Was walking down the street, down the street, down the street. I met somebody who was mighty sweet, mighty fine to see. I asked him, would he like to have a talk, have a talk, make some talk. All the girly sand and on the rock, wishing they were me.  I've got a secret, gonna dress up tonight, gonna dance by the light of the moon.  Dance with a dolly, with a hole in a socket, dance by the light of the moon. As I was walking down the street, met somebody who was mighty sweet, mighty fine to see. I asked him, would he like to have a talk, have a talk. All the girly sand and on the rock, gonna dance by the light of the moon. I've been saying, camels please, and always a man behind the counter came back with that familiar pack and a hearty, yes sir. Well, he doesn't feel too happy these days when occasionally he has to change that to, that yes sir, to sorry, no camels today. But remember this, camels kind, cool, gentle mildness, and the rich, full, fresh flavor of camels unique blend of costlier tobaccos, definitely make camels worth asking for again the very next time you're buying cigarettes. C-A-M-E-M-S. Camels, the cigarette to ask for every time. Quiet everybody, quiet, we are about to start the great North Hollywood dog show. Now all you people who have entries will kindly form a line to the right and file your dog past the judges. Castella, what are you doing? The guy, the guy told me to file my dog. Put, put that file down.  I can't do that Abbot, I left my promenade home. What promenade? The promenade, I put on my hair. No, no you dummy. The stuff you put on your hair is pomade. Oh, no it ain't Abbot, pomade is the stuff my father drinks. Your father drinks pomade? Mm-hmm, pomade it, and pa drinks it. I must have blood, gallons of blood. I've got to have blood. Who are you? Oh, just an old bloodhound.  Holding up the dog show, I'm anxious to get started. I expect to win the first prize with my dog. You could win it without the dog. Now Castella, that's no way to talk to a lady. That's right young men, I am the great dog fancier. Mrs. Beacon then, storage. I have one of the largest kennels in the country.   He's a Doberman Pinscher. A Doberman what? Pinscher, Pinscher. Ah, ah, ah, low, low, low. Why, I'm surprised. What are you doing? You told me to pinch her. Come on Castella, it's time to take the dogs into the judging ring. Yeah, come on Hector, come on Hector. All right, all right, take it easy. Hector, will you stop painting? Stop it. Now we've got to go in there and win that $200. And then you'll belong all to me. Well, don't tell me it's our old friend Kitzel. He came here to win the dog show. I got some very opportunity. You see, I'll just take a look at this fine dog. Come here Einstein. Hey Kitzel, why do you call him Einstein? Well, because nobody can explain his relativity. He's a fine dog. Hey Kitzel, he looks more like a pointer-setter. What's a pointer-setter? He sets in a kitchen and points at the icebox. I don't think you'll ever win a prize with that dog, Kitzel. Please, I don't think you'll ever win.  Now wait a minute Lou. My little dog's got away. No, but wait a minute Lou. $200, I've got to wait to pay for that little dog. That's no way to talk. Kitzel, get your dog out of here. That's no way to talk about other dogs, Lou. Kitzel has a fine-looking dog there. Yeah, but Abbott, he don't look healthy to me. What makes his tongue hang way out like that? What makes his tongue hang way out? He was born with a long tail and he's trying to keep his balance. Well, I don't believe it. No! I think he's trying to pick up dimes. Hey Kitzel, can a dog do any tricks? Oh, he plays a little pinocchio. Pinocchio? You mean your dog plays cards? Well, he must be plenty smart. Oh, he's not so smart. Last night I beat him two games out of three. Look, your dog don't compare to my dog, Kitzel. Now, Hector can really do good tricks. Would you like to see him climb a ladder?  This I got to see. Well, this you're going to see. Come here Hector. Howdy boy Hector. Look Hector, I want you to start climbing the ladder. There he goes. Now he's on the first round. The second. The third round. There you are, Kitzel. He went all the way up to the top. Okay, Hector. Now jump down to my arms. Add a boy. That's what I call climbing a ladder. Now just a second. Just a second. Well, wouldn't you see? I don't see any ladder. Well, he hasn't learned to do it with a ladder yet. Ladies and gentlemen, the judges of the dog show have reached a decision.  Be quiet, Costello.  Kill that one, didn't I? All right, all right. Look, Costello, don't argue. You've got the $200, let's go. Now we've got to get back to Morton's pet shop and get your brother Sebastian out of that dog coop.  What's the idea of taking my champion dog out of his coop and putting that little boy in there? Mr. Morton, I just borrowed a dog for a little while. Oh please, Mr. Morton. I only took him out on a government plan. Yeah, Len Liesch. That's the Liesch I could do. All right, all right. Look, Mr. Morton, Costello hasn't harmed the dog and he now has the $200 to pay you for him. That's right, Mr. Morton. Here's the money. Wrap the dog up as a gift. Wrap the dog. I've got a good notion to wrap you in the nose. You left your little brother in that coop and when I went to let him out, he bit me. He bit you? Sebastian, come out of that coop. Yes, Sebastian, come here. Did you really bite, Mr. Morton? Yes, I did, Uncle Bob. I snuck up and bit him. Now wait a minute, Sebastian. Where did you bite him? I bit him between the bird cage and the fishbowl. Sebastian, don't you know what's wrong to bite people? Don't you realize that you can cause a great deal of harm and trouble? I know. And that eventually you might even go to jail. That's right. Why do you do these things, Sebastian? I don't know why. I do these things. Well, you must have a reason for it. Oh! Not only keeping the dog, but I'm taking the $200 for personal damages and I'm throwing you three bums out of here. They are false, Sebastian. Why did you bite, Mr. Morton? I'll tell you why I bit him, Uncle Bob. I didn't mind it this morning when he threw me that tibble dog biscuit. I even ate the bones he gave me for lunch. I'll bring Abbot and Costello back in just a moment. Thanks to the angst of the week. Tonight, we salute Sergeant Phil Lahrhamp of Avalon, Pennsylvania. Crawling under enemy fire to a dog out-housing 70 Nazis, he wounded one and sent the other scurrying into capture. For this exploit, he wears the silver star and tonight rates this salute in his honor. 400,000 camel cigarettes sent to our fighters overseas. Each of the three camel radio shows honors a yank of the week by sending free 400,000 camel cigarettes overseas. A total of more than a million camel sent free each week. Camel broadcasts to go out to the United States three times a week are short-wave to our men overseas and to South America. Listen tomorrow to Jimmy Durante and Gary Moore. Monday to Bob Hawking, thanks to the Yanks. And next Thursday to Abbot and Costello. And I was promised a few final words from Bud and Lou. Well, the final words would be very short. Just a good night, folks. Good night and bye plenty of bonds. Bye bonds, everybody. Good night, friends. Good night, everybody. Another great evident Costello show. And remember, try camels on your throat and your taste. See for yourself how camel's mildness, coolness and flavor click with you. Every student of human behavior knows that women like masculine things. The rough caress of a tweed shoulder against a soft cheek, the gleam of fine polished leather, the look of a pipe in a man's mouth. However, if you delve a little deeper into feminine psychology, you will find that the appeal of that pipe is way down when its smoke meets dainty feminine nostrils. What can you do about it? That's easy. Just pack that pet pipe of yours with Prince Albert. Its fragrance, its grand aged-in-the-water aroma will complete your pipe appeal with the lady you wish to impress. And that wonderful flavor, too. Rich, full-bodied, yet mild.  PA is gentle to your tongue, too, because of its no-bite treatment. And what a bargain. About 50 thrifty pipe pulls in the regular two-ounce package. The Abilent Costello show for camel cigarettes was directed by Dick Mack, and this is Ken Niles wishing you a pleasant good night from Hollywood. This is the National Broadcast.


Welcome back everyone to theCUBE and horizon3.ai, special presentation. I'm John Furrier, host of theCUBE. We're with Chris Hill, sector head for strategic accounts and federal at horizon3.ai. Great innovative company. Chris, great to see you. Thanks for coming on theCUBE. Yeah, like I said, great to meet you, John. Long time listener, first time caller. So excited to be here with you guys. Yeah, we were talking before camera. You had Splunk back in 2013 and I think 2012 was our first Splunk.com and boy man, you know, talk about being in the right place at the right time. Now we're at another inflection point and Splunk continues to be relevant and continuing to have that data driving security and that interplay and your CEO, former CTO of Splunk as well at horizon3.ai, who's been on before. Really innovative product you guys have. But you know, yeah, don't wait for a breach to find out if you're locking the right data. This is the topic of this thread. Splunk is very much part of this new international expansion announcement with you guys. Tell us, what are some of the challenges that you see where this is relevant for the Splunk and the horizon AI as you guys expand node zero out internationally? Yeah, across so, you know, my role within Splunk was working with our most strategic accounts. And so I look back to 2013 and I think about the sales process, like working with our Splunk customers. It was still very siloed back then. Like I was selling to an IT team that was either using us for IT operations. We generally would always even say, yeah, although we do security, we weren't really designed for it. We're a log management tool. And I'm sure you remember back then John, we were like sort of stepping into the security space and in the public sector domain that I was in, security was 70% of what we did. When I look back to sort of the transformation that I was witnessing in that digital transformation, when you look at like 2019 to today, you look at how the IT team and the security teams have been forced to break down those barriers that they used to sort of be siloed away would not communicate one.  Today you can't get away with that. And I think that the value that we bring to, you know, and of course Splunk has been a huge leader in that space and continues to do innovation across the board. But I think what we're seeing in the space and I was talking with Patrick Coughlin, the SVP of security markets about this is that, you know, what we've been able to do with Splunk is build a purpose-built solution that allows Splunk to eat more data. So Splunk himself, as you well know, is an ingest engine, right? The great reason people bought it was you could build these really fast dashboards and grab intelligence out of it. But without data, it doesn't do anything, right? How do you drive and how do you bring more data in? And most importantly, from a customer perspective, how do you bring the right data in? And so if you think about what node zero and what we're doing in a horizon three is that, sure, we do pen testing, but because we're an autonomous pen testing tool, we do it continuously.  It's gonna be six weeks away.  Call me back in two months, Chris. We'll talk to you then, right? Not a real efficient way to test your environment. And shoot, we saw that with Uber this week, right? You know, and that's a case where we could have helped. Well, just real quick, explain the Uber thing, because it was a contractor. Just give a quick highlight of what happened so you can connect the dots. Yeah, no problem. So it was, I think it was one of those, you know, games where they would try and test an environment. And what the pen tester did was he kept on calling them MFA guys, being like, I need to reset my password. We needed to set my password. And eventually the customer service guy said, okay, I'm resetting it. Once he had reset and bypassed the multi-factor authentication, he then was able to get in and get access to the domain area that he was in, or not the domain, but he was able to gain access to a partial part of the network. He then paralleled over to what I would assume is like a VMWare or some virtual machine that had notes that had all of the credentials for logging into various domains. And so within minutes, they had access. And that's the sort of stuff that we do. You know, a lot of these tools, like, you think about the cacophony of tools that are out there in a ZTA architecture, right? I'm gonna get like a Z scale or I'm gonna have Octom and I have a Splunk. I'm gonna use a source system. I mean, I don't need to name names. You're gonna have CrowdStriker or Sentinel-1 in there. It's just, it's a cacophony of things that don't work together. They weren't designed to work together. And so we have seen so many times in our business through our customer support and just working with customers when we do their pentests that there will be 5,000 servers out there, three are misconfigured. Those three misconfigurations will create the open door. Cause remember, the hacker only needs to be right once. The defender needs to be right all the time. And that's the challenge. And so that's why I'm really passionate about what we're doing here at Horizon 3. I see this, my digital transformation, migration and security going on, which we're at the tip of the spear. It's why I joined Sahal coming on this journey and just super excited about where the path's going and super excited about the relationship with Splunk. I can get into more details on some of the specifics of that, but, you know, great. Well, you're nailing it. I mean, we've been doing a lot of things around super cloud and this next gen environment. We're calling it next gen. You're really seeing DevOps, obviously DevSecOps has already won. The IT role has moved to the developer. Shift left is an indicator of that. It's one of the many examples. Higher velocity code, software supply chain. You hear these things. That means that IT is now in the developer hands. IT is replaced by the new ops, data ops teams and security where there's a lot of horizontal thinking to your point about access. There's no more perimeter. There is no perimeter. Huge, 100% right is really right on. I don't think it's one time, you know, to get in there. Once you're in, then you can hang out, move around, move laterally, big problem. Okay, so we get that. Now the challenge is for these teams, as they are transitioning organizationally, how do they figure out what to do? Okay, this is the next step. They already have Splunk. So now they're kind of in transition while protecting for 100% ratio of success. So how would you look at that and describe the challenges? What do they do? What are the teams facing with their data? And what's next? What are they, what action do they take? So let's do some vernacular that folks will know. So if I think about DevSecOps, right? We both know what that means that I'm going to build security into the app. But no one really talks about SecDevOps, right? How am I building security around the perimeter of what's going inside my ecosystem and what are they doing? And so if you think about what we're able to do with somebody like Splunk is we can test the entire environment from soup to nuts, right? So I'm going to test the endpoints through the ITs. I'm going to look for misconfigurations. I'm going to look for credentials, suppose credentials. You know, I'm going to look for anything I can in the environment. Again, I'm going to do it at light speed. And what we're doing for that SecDevOps space is to, you know, did you detect that we were in your environment? So did we alert Splunk or the Sim that there's someone in the environment laterally moving around? Did they more importantly, did they log us into their environment? And when do they detect that log to trigger that log? Did they alert on us? And then finally, most importantly, for every CISO out there is going to be, did they stop us? And so that's how we do this. And I think when speaking with Stay Hall before, you know, we've come up with this Boil Scooter Loop, but we call it Fine Fix Verify. So what we do as we go in is we act as the attacker, right? We act in a production environment. So we're not going to be, we're a passive attacker, but we will go in, uncredential, unagent, but we have to assume, have an assumed breach model, which means we're going to put a docker container in your environment. And then we're going to fingerprint the environment. So we're going to go out and do an asset survey. Now that's something that's not, something that Splunk does super well, you know? So can Splunk see all the assets? Do the same assets marry up? We're going to log all that data and then put, load that into the Splunk Sim or the Splunk Logging Tools, just to have it in enterprise, right? That's an immediate future ad that they've got. And then we've got the fix. So once we've completed our pen test, we are then going to generate a report. And we can talk about these in a little bit later, but the reports will show an executive summary, the assets that we found, which would be your asset discovery aspect of that, a fix report. And the fix report, I think is probably the most important one. It will go down and identify what we did, how we did it, and then how to fix that. And then from that, the pen tester or the organization should fix those. Then they go back and run another test and then they validate like a change detection environment to see, hey, did those fixes take place? And you know, Snehal, when he was the CTO of JSOC, he shared with me a number of times about it. He's like, man, there would be 15 more items on next week's punch sheet that we didn't know about. And it has to do with how they were prioritizing the CVEs and whatnot because they would take all CVDs that was critical or non-critical. And it's like, we are able to create context in that environment that feeds better information into Splunk and whatnot. That brings up the efficiency for Splunk, specifically the teams out there. By the way, the burnout thing is real. I mean, this whole, I just finished my list and I got 15 more or whatever the list just keeps growing. How did Node Zero specifically help Splunk teams be more efficient? Like that's the question I want to get at because this seems like a very scalable way for Splunk customers and teams, service teams to be more efficient. So the question is, how does Node Zero help make Splunk specifically their service teams be more efficient? So today in our early interactions with building Splunk customers, we've seen our five things. And I'll start with sort of identifying the blind spots, right? So kind of what I just talked about with you, did we detect, did we log, did we alert and did they stop Node Zero, right? And so I would put that in a more layman's third grade term and if I was gonna beat a fifth grader at this game would be, we can be the sparring partner for a Splunk enterprise customer, a Splunk essentials customer, someone using Splunk SOAR or even just an enterprise Splunk customer that may be a small shop with three people and just wants to know, where am I exposed? So by creating and generating these reports and then having the API that actually generates the dashboard, they can take all of these events that we've logged and log them in and then where that then comes in as number two is how do we prioritize those logs, right? So how do we create visibility to logs that have critical impacts? And again, as I mentioned earlier, not all CVEs are high impact and also not all are low, right? So if you daisy chain a bunch of low CVEs together, boom, I've got a mission critical to CVE that needs to be fixed now, such as a credential moving to an NT box that's got a text file with a bunch of passwords on it. That would be very bad. Then then third would be verifying that you have all of the hosts. So one of the things that Splunk's not particularly great at and they'll admit themselves, they don't do asset discovery. So dude, what assets did we see and what are they logging from that? And then for every event that they are able to identify the one of the cool things that we can do is actually create this low code, no code environment. So they could let, you know, Splunk customers can use Splunk soar to actually triage events and prioritize that events or where they're being routed within it to optimize the socks team time to market or time to triage any given event, obviously reducing MTR. And then finally, I think one of the neatest things that will be seeing us develop is our ability to build glass tables. So behind me, you'll see one of our triage events and how we build a locking Martin kill chain on that with a glass table, which is very familiar to the Splunk community. We're going to have the ability and not too distant future to allow people to search, observe on those IOCs and if people aren't familiar with an IOC, it's an incident of compromise. So that's a vector that we want to drill into. And of course, who's better at drilling into data in Splunk? Yeah, this is a critter. This is an awesome synergy there. I mean, I can see a Splunk customer going, man, this just gives me so much more capability, action, action ability, and also real understanding. And I think this is what I want to dig into, if you don't mind, understanding that critical impact, okay, is kind of where I see this coming. We've got the data, data ingest, now data is data, but the question is what not to log, where are things misconfigured? These are critical questions. So can you talk about what it means to understand critical impact? Yeah, so I think, going back to the things that I just spoke about, there's a lot of those CVEs where you'll see low, low, low, and then you daisy chamber together and they're suddenly like, oh, this is high now. But then to your other impact of like, if you're a Splunk customer, and I had several of them, I had one customer that terabytes of McAfee data being brought in and it was like, all right, there's a lot of other data that you probably also want to bring, but they could only afford one to do certain data sets because that's, and they didn't know how to prioritize or filter those data sets. And so we provide that opportunity to say, hey, these are the critical ones to bring in, but there's also the ones that you don't necessarily need to bring in because low CVE in this case, really does mean low CVE. Like an ILO server would be one that's the print server where your admin credentials are on like a printer. And so there will be credentials on that. That's something that a hacker might go in to look at. So although the CVE on it is low, if you daisy chain was something that's able to get into that, you might say, that's high. And we would then potentially rank it giving our AI logic to say, that's a moderate. So put it on the scale and we prioritize low versus a vulnerability scanner is just gonna give you a bunch of CVEs and good luck. And translating that, if I can, and tell me if I'm wrong, that kind of speaks to that whole lateral movement challenge. Print server, great example.  Oh, but it's connected into a critical system. There's a path. Is that kind of what you're getting at? Yeah, I use daisy chain. I think that's from the community they came from, but it's just a lateral movement. It's exactly what they're doing. And those low level, low critical lateral movements is where the hackers are getting in, right? So that's the beauty thing about the Uber example is that who would have thought, I've got my multi-factor authentication going in, a human made a mistake. We can't not expect humans to make mistakes we're fallible, right? The reality is, is once they were in the environment, they could have protected themselves by running enough pen tests to know that they had certain exposed credentials that would have stopped the breach. And they did not had not done that in their environment. I'm not poking. Yeah, it's an interesting trend though. I mean, it's obvious if sometimes those low end items are also not protected well, so it's easy to get at from a hacker standpoint, but also the people in charge of them can be fished easily or spear fished because they're not paying attention because they don't have to. No one ever told them, hey, be careful of what you collect. Yeah, for the community that I came from, John, that's exactly how they would meet you at an international event, introduce themselves as a graduate student. These are national actor states. Would you mind reviewing my thesis on such and such? And I was at Adobe at the time when I was working on this and started off with the PDF. They opened the PDF and whoever that customer was launches, and I don't know if you remember back in 2008 timeframe, there was a lot of issues around IP being by a nation state being stolen from the United States. And that's exactly how they get it. And John, that's...  We want to hire you, double the salary. Oh, I'm gonna click on that for sure. Yeah, right, exactly. The one thing I would say to you is like, when we look at like sort of, because I think we did 10,000 pen tests last year, it's probably over that now. We have these sort of top 10 ways that we think and find people coming into the environment. The funniest thing is that only one of them is a CVE related vulnerability. Like, you guys know what they are, right? So it's like 2% of the attacks are occurring through a CVE. They have, there's all that attention spent to that. And very little attention spent to this pen testing side, which is sort of this continuous threat, you know, monitoring space and this vulnerability space where I think we play such an important role. And I'm so excited to be a part of the tip of the spear on this one. Yeah, I'm old enough to know the movie Sneakers, which I love as a, you know, watching that movie, you know, professional hackers are testing, testing, always testing the environment. I love this. I got to ask you as we kind of wrap up here, Chris, if you don't mind the benefits to professional services from this alliance, big news, Splunk, and you guys work well together. We see that clearly. What are, what other benefits do professional services teams see from the Splunk and Horizon 3.ai Alliance? So if you're, I think from our, from both of our partners as we bring these guys together and many of them already are the same partner, right? Is that first off, the licensing model is probably one of the key areas that we really excel at. So if you're an end user, you can buy for the enterprise by the number of IP addresses you're using. But if you're a partner working with this, there's solution ways that you can go in and we'll license as to MSPs and what that business model on MSPs looks like. But the unique thing that we do here is this C plus license. And so the consulting plus license allows like a, somebody a small to mid-sized to some very large, you know, Fortune 100 consulting firms use us by buying into a license called consulting plus where they can have unlimited access to as many IPs as they want, but you can only run one test at a time. And as you can imagine, when we're going and hacking passwords and checking hashes and decrypting hashes, that can take a while. So, but for the right customer, it's a perfect tool. And so I'm so excited about our ability to go to market with our partners so that we understand how not to just sell to or not to just to sell through, but we know how to sell with them as a good vendor partner. I think that that's one thing that we've done a really good job building, bringing it to market. Yeah, I think also the Splunk has had great success how they've enabled partners and professional service. Absolutely. You know, the services that layer on top of Splunk are multi-fold, tons of great benefits. So you guys vector right into that, ride that wave with friction. And the cool thing is that in, you know, in one of our reports, which could be totally customized with someone else's logo, we're going to generate, you know, so I used to work in another organization, it wasn't Splunk, but we did, you know, pentesting as for customers.   And so by August, our entire pentestines teams would be sold out. And it would be like, well, can you eat in March maybe? And they're like, no, no, no, I got to breach now. And then when they do go in, they go through, do the pentest and they hand over a PDF and they pack on the back and say, there's where your problems are, you need to fix it. And the reality is that what we're going to generate completely autonomously with no human interaction is we're going to go and find all the permutations of anything we found and the fix for those permutations.   Green, yellow, red, I wanted to see colors. Show me green. Green is good, right? Not red. And who doesn't want that dashboard, right? It's exactly it. We can help bring, I think that, you know, I'm really excited about helping drive this with the Splunk team because they get that. They understand that it's the green, yellow, red dashboard and how do we help them find more green so that the other guys are in red. Yeah, and get in the data and do the right thing and be efficient with how you use the data. Know what to look at, do so many things to pay attention to, you know, the combination of both and then go to market strategy, real brilliant. Congratulations, Chris. Thanks for coming on and sharing this news with the detail around the Splunk in action around the Alliance. Thanks for sharing. John, my pleasure. Thanks, look forward to seeing you soon. All right, great. We'll follow up and do another segment on DevOps and IT and security teams as the new new ops and super cloud a bunch of other stuff. So thanks for coming on in our next segment. The CEO of horizon three.a will break down all the new news for us here on theCUBE. You're watching theCUBE, the leader in high tech enterprise coverage.


Holiday tournaments, holiday tournaments galore. Pretty much everywhere you've looked this week, doesn't matter what sport. There's been a holiday tournament. Today we head to the Wheaties Walling holiday tournament in Pequot Lakes for a championship matchup between Verndale and Hermantown. Picking things up in the first half, Max Schlutner gets the Pirates scoring, started the nice reverse layup here, and then later in the half, Pirates down seven, Jordan Brownlow knocks down the triple for three of his 14, and then still trailing. Luke Wendiger gets the kind bounce to cut the Hawks lead to three, and the next possession, three ball, corner pocket for Schlutner. He brings the Pirates within two. He had a team high 20, but Nate Sumis would be too much. He led all scores with 21, Hermantown, led by two at the half, and they roll 81-73 over Verndale. If you've enjoyed this segment of Lakeland News, please consider making a tax deductible contribution to Lakeland Public Television.


Talking to guys in the locker room, they give you and some of the other leaders in the locker room a lot of credit for calming the team down when the suns went on the run when they cut it to five and then time out was called and you guys made a run to extend the game which was the difference. What were you telling the guys during that stretch when the suns are making their run? I mean we're still up, you know we're still up five and you know we knew that everyone would make some type of run and you know we just wanted to take that punch and respond and you know that's what we did. Is this a sign of maturity from this basketball team? Have you even noticed that I know you weren't here a year ago but even in these first eleven games now how have you seen this team mature and grow?  You know this was definitely a winnable game and it was a game that we definitely need to win and we handle business. Before you came here you talked about how the reputation and the image of this team was that they played hard but are they now learning to play physical? I mean it's different between you know you dive on the floor for the first ball you play hard at the end that's different from being able to bang. Have you seen that growth lately?  You had no idea what they went through last year but just adding guys with experience like you and Shabazz and Jared what kind of difference can that make for these young guys?  The record isn't great but they have guys who can really score on the offensive side of the ball. How are you guys able to hold them to 82? I mean one it's the NBA you know you can you can win or lose any given night you know the best team could be the worst team and you know vice versa but you know in this NBA you know keeping the team on the 90 is it's crazy. What they had offensive 82 or 84 I mean that has to be what top five you know lowest you know scoring total of the season you know so you know I was a it was a hell of a game for us defensively and you know we need that momentum you know going to these teams where you know high power offense and on the road so you know this is no good for us. In what area do you feel just in these 11 games you guys will improve the most and defensively what have you guys done.


Daily Tech News show is made possible by its listeners thanks to all of you including Pele Glendale, Dr. X17, and Entropy UK. Coming up on DTNS, well, we have an Elon Musk Twitter deal. Plus, Amazon's trying social sales again. And what does the wearable market look like it's going? This is the Daily Tech News for Monday, April 25th, 2022. From Studio Redwood, I'm Sarah Lane. And lovely Cleveland, Ohio. I'm Richard Raffalino. And I'm the show's producer, Roger Chang. As we mentioned just about an hour ago, it became official that Elon Musk is going to take over Twitter. And we're still trying to make some sense of that, but we have a lot of other news to talk about today. So let's start with a few tech things you should know. The analysts at NPD Group found that the Xbox Series X and AST was the best-selling hardware platform in March 2022 and in Q1 overall. And that's in terms of overall dollars spent, not unit sales. The unit sales title went to the Nintendo Switch and it led for both of those time periods. The last time the Xbox led a month in total dollars spent was in March 2014. Overall Q1 video game hardware dollar sales did decrease 15% of the year to a mere $1.2 billion. Meta will open its first Meta Store in Burlingame, California. That's just south of San Francisco on May 9th in the same building that houses the Reality Labs hardware division. The store will demonstrate and sell portal smart displays, Quest VR headsets, and its Ray-Ban smart glasses. The company says it doesn't have plans for future stores, at least at this point. Several iOS developers report receiving an email from Apple with an app improvement notice. Warning that apps that haven't been updated in a significant amount of time will be removed if not updated within 30 days. This doesn't appear to be a new policy from Apple, rather an enforcement change. Apple did change its policy back in 2016 to say it would start removing abandoned apps. After removal, any already downloaded app will remain on user devices and developers will still be able to monetize as well. SpaceX reached its first deal to offer in-flight internet service with its satellite network, signing a deal with Hawaiian Airlines. The airline plans to offer it to passengers for free, and the service will be its first in-flight Wi-Fi offering. That will make some folks happy. Installation of Starlink terminals is expected to begin next year, although the airline has yet to test and certify the technology for flights. The autonomous driving startup Pony AI received a taxi license to operate 100 self-driving cars as traditional taxis in the Nansha district of Guangzhou. While Pony AI received approval to charge fees to operate robot taxis in Beijing last year, this is the first taxi license granted in China for autonomous vehicles. Operating robot taxis does not mean you necessarily have a taxi license. The company said it plans to launch service into other large Chinese cities next year. Alright, let's talk a little bit more about how platforms are going to have to behave in the EU going forward. Yeah, lots of interesting legislation coming out of there. Of course, we've talked about earlier about the Digital Markets Act. That's a proposal in the EU, DMAs, sometimes known as. That's the one that among other things would require some interoperability between messaging platforms. That's like the top-line kind of item that would regulate. A companion measure called the Digital Services Act, or DSA, has now been unveiled. And just like with the DMA, the DSA has no final tax and will have to make its way through the European Commission, European Parliament, and individual countries before becoming law. So you may say, seems a little early, why are we talking about it now? Well, yes, some parts may change. But these proposals do their best to get kind of all the member states or at least representatives from them on board before the release. So this gives a pretty clear indication of where the legislation is going. So here's what it sounds like will be in the DSA as it applies to large platforms defined as at least over 45 million users in the EU. So the DSA will prevent any targeting of users based on religion, gender, or sexual preference. It'll also include rules against dark patterns, the way content is either colored, capitalized, or otherwise designed to encourage a particular response. There's other measures like terms and conditions must be understandable to minors and no targeting of advertising to specifically minors as well. The way algorithms work must also be made transparent to users and users must be offered a feed not based on profiling. So something like a chronological feed would be a requirement under the DSA. There's other measures like hosting services and online platforms will have to explain why they removed illegal content and give users the ability to appeal such takedowns. They also have a clear mechanism for content removal appeals in place and illegal content will be defined by each country. So this won't, you know, there'll be some individual sovereignty on that front. Basic information must be kept about traders to help combat sales of illegal goods and services. So kind of tamping down on counterfeit stuff measures to force a disclosure of steps taken to combat misinformation and propaganda must be present for all platforms. This will apply to search engines as well as regular social platforms as well. So that that one was one that really stood out to me to power all of this compliance because this is quite a bit of compliance on this end. Fees of around 20 to 30 million euros will be collected from large tech companies for these 45 million users in the EU. I mean collectives very generous term for a tax and fines of up to 6% of global turnover in the event of non-compliance. And you may say, is this coming tomorrow or when's this coming now? Well, like I said, there's still a big pipeline to pass all of this. But companies have 15 months after the act is voted into law or January 1st, 2024, which ever is later to be in compliance. So, Sarah, a lot in there, a lot unpack. What stood out to you of any top line ones that stood out to you?  This is not law yet. And it's going to be some timing of even if it passes all the things that it needs to pass. Most of this feels pretty standard. You're right. Like, let's not target advertising to minors. Let's make sure that if, you know, an algorithm works a certain way that users understand how the algorithm is working. What did strike me as a little unclear is the whole dark pattern thing. Now, when, you know, I understand that if, if, if a dark pattern is defined as something being colored a certain way or looking a certain way, maybe a word is capitalized in a way that's supposed to invoke a certain response. And that might be something that doesn't seem very fair on a platform. That would be something that I as a user would, would, would, would that, that would be something that I would not be able to do? Or is that just the platform itself? Let's say, let's say we're talking about Facebook. Let's say I'm looking at my newsfeed and somebody shares something and it's some sort of an image that is invoking a response in me. That's not what we're talking about. Right. That, that would just be Facebook shouldn't be pushing me one way or another. I believe so, but again, they're where you get into the language of design, like things are designed to have an impact on you one way or the other. And so, again, we have the broad strokes we don't know the exact language that this will take. So my, like, my question is how they will enforce this, like if Amazon rolls out a change in one of their shopping page UIs, will that need to get approval beforehand? Well, they have to show a slide to say, here was the design process of the intent behind this. This is why we rounded this corner. This is why we're highlighting this button right here that it's not, you know, so, yeah, like I don't yet. So to your question, will individual user be able to complain most of the ways that we know about these dark patterns is through leaked, you know, design guides or something like that. A lot of the times, you know, like they don't call them dark patterns because companies are like super thrilled about talking about them.   You know, we want you to buy this thing. So we're going to make you feel guilty or excited or, you know, all of the, you know, they're all these tactics that, that also, that lives online, alive and well, and certainly on platforms. But yeah, it's, it's, maybe needs to be a little bit more defined. Yeah. And, and, and again, this does apply to large platforms. So that does limit the scope of this. And for reference, I looked up what the max fine for GDPR, which is one of the, you know, kind of signature tech regulations that we've seen early privacy regulations that we've seen in past years from the EU. That's 4% of annual turnover. That was a huge deal when that first came out several years ago now. So 6% of annual turnover is there are some financial teeth to this regulation for sure. Well, moving on the economic times of India's sources say that Amazon India acquired the women focused social commerce startup called glow road and an attempt to further expand into the rapidly growing social commerce space. Now, Amazon has tried on its own to get into the social commerce market. You might recall way back in 2017 Amazon launched Amazon spark. That was an app that let prime members post pictures of products with users shown feeds of products that they were interested in, you know, to get to get excitement up to get people buying stuff. But Amazon shut down spark in 2019. It did integrate some of the idea into its interesting finds section, but as a standalone product didn't really work. Glow Road has a different approach. It pitches itself as an earn from home business that uses other popular platforms, such as WhatsApp to promote products from resellers. Glow Road's website claims a reseller selling, let's say 100 products a month can earn 20,000 rupees. It's about 260 US dollars. Again, within a month, I mean, it's not a ton of money but depending on who you are might make a big difference. Maybe many e-commerce players in India are trying to expand outside of the country's top 10 to 12 cities as well. So Glow Road currently claims to have over 6 million resellers across 2000 different cities. Yeah, and usually when we're talking about social commerce, these kind of sites, at least in the US, and this is why I found this story so interesting is because it kind of gives you an international perspective. I'm thinking of things like D-POP or Poshmark where they're borrowing the language of social media and using that to craft a marketplace. So you have a lot of the same mechanisms of I can like this. I can comment on it. Oh, and I can also buy this shirt or parrot pants or what have you. Yeah. What's interesting about this is it's kind of almost the opposite of social commerce. What we understand, or at least usually what I assume to be social commerce is piggybacking off of other services. Like, hey, WhatsApp groups are super popular. Boom. You can get on here. We'll give you some promo codes or what have you. And you can kind of get link backs kind of almost like super localized affiliate link or influencer operations, whatever, what have you. I think it's a really fascinating way. Sarah, does any of this though sound a little multi-level marketing to you though? That's like the first thing that kind of popped up in my head. Yeah. I mean, I don't know if I would say that, but I would say of what I understand of GlowRoad's business model, a few people are going to be really successful at this.   Most people are not going to be good at this. That's just the way that life works. So in that sense, sure, I think that this is an interesting opportunity and is going to help some people out.  Yeah. And on the multi-level marketing front, from what I understand, GlowRoad does not require you to like hold inventory or anything like that for these things that you're selling. So it's, you're not taking on a liability and kind of forcing it to pass on. It's just like, when you get that like, hey, sell so much and you get this reward, sometimes with your group of friends, it can sometimes feel that way. But I could definitely see this, I think of like parent groups and stuff like that, where you have like a big group chat with a whole bunch of other people.  Like you got to, oh, you got to deal on those. Hey, I could see, like that kind of like influencer based, like super micro influencer based, I could see being really popular. Well, and like you mentioned, you know, with affiliate links, it's as long as that is something I'm aware of done about me at all. I don't really know if it bothers me that I realize there's an affiliate link that wasn't super disclosed to me, just because I understand the practice. But, but yeah, we were talking about drobos before the show started. It's like, if I was trying to sell some drobos, I don't have to like clear my closet out to have a bunch of them in my house.  You know, it would be, there would be a lot more pressure on me to like get rid of this merch and, you know, save myself some space and make some money. So, so yeah, I think this is, I think this is interesting. And if anybody out there is like, ah, I know something like Glow Road, or I've even, I've even used this in the past, do, do let us know. Feedback at dailytechnewshow.com. Just don't sneeze on those drobos. All right. Well, the big news of the day. Twitter's board accepted an offer to buy the company by Elon Musk in a deal worth $44 billion toward stockholders who received $54.20 per share, the exact same as the initial offer from Musk. And once the deal closes, Twitter will be a private company. Musk said he wants to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating spam bots and authenticating all humans. Twitter has tremendous potential. I look forward to working with the company and the community of users to unlock it. Twitter's next earning call is on April 28th, although it will not hold an earnings call. It's already said just based on the acquisition. The company's annual shareholder meeting is set for May 25th, so we'll make it some comment there as well. And the deal is expected to close overall sometime this year pending regulatory approvals and that and shareholder approvals as well. So, you know, Sarah, we are in a Elon Musk, you know, it seems like every time we're on the show together, Elon has to break new news. I appreciate that he likes giving us the attention. It's nice that he pays so much attention to you and me that he does want to, you know, give us a lot of news content. I appreciate that, Mr. Musk. Otherwise, yeah, so this, this has been a, I think I called it a roller coaster a couple weeks ago. It really has been a roller coaster I haven't been able to get off of. And yeah, so today we got a deal. The company will go private. I think that that is probably, you know, right now I know particularly on Twitter because that's where I am every morning looking for news and everybody was losing their minds about this. This is extremely new news. We will discuss this more tomorrow because there's going to be more information and more hot takes that we can kind of parse. But for now, I think what is most interesting to me, and I've said this before is I don't feel personally like my Twitter experience is about to go into the toilet in any way based on this. But if I were running a, an account that maybe represented a marginalized group, and I was worried about, okay, well how will free speech be defined in the future. And I'm not saying it will be defined any differently than how Twitter has been defining it thus far for the last 14 years. But, but you know, if that was something for 15 years, if that was something that was concerning to me, and already was, yeah, I might be, I might, I might be a little bit worried, especially again, because the company's private. There are certain things that they don't necessarily need to listen to people about the way that you do when you are a public company. So, yeah, I mean, major reaction is, let's not lose our heads here. Twitter didn't go away. In fact, I just paid for my annual subscription to Tweetbot, so I'm still here. But yeah, there are a lot of questions yet to be answered. Yeah. The lot of reactions out there, if you love Elon Musk, if you don't like him, but like, at this point, what we do know is that he plans on making the algorithms open source to increase trust. He wants to target defeating spam bots, and he's looking forward to authenticating all humans. And it seems like he's not going to be taking any measures to decrease what he sees as free speech on the platform. And if you look square, like, that's what we know. He's been very vocal about that. I, for all that you could say about Elon Musk, usually he's extremely vocal about what his plans are. And then you have a reaction to them. And then he does them. And then we have a reaction about when he does them. So at this point, that's what we know. He's been very vocal about it. And we'll be continuing to cover any changes to Twitter. They certainly have a lot more ability to experiment with new features, not having to worry about reporting growth numbers every three quarters or three months. Excuse me. So it's being interesting. Indeed. You probably have thoughts on this. If you have thoughts about anything that we've talked about on the show and you say, you know, I'd like the team to know how I feel, please do send us an email. We love your emails. Feedback at DailyTechNewShow.com is where to send them. Thank you in advance. So we've heard leaks for some time now that Google has begun working on a first party smartwatch, but the company hasn't announced anything officially and sourcing on rumors can be kind of sketchy. Not the kind of things that we cover on DTNS unless we feel it's really warranted and has some weight. But Google evidently has a name that it wants to protect for a device of this kind as it filed a trademark on the phrase pixel watch with the United States patent and trademark office, which specifically lists it covering smartwatches and accessories. So probably signs point to they're doing this. This also comes as Android Central sources sent them pictures of a supposed pixel watch prototype that was left at a restaurant. How convenient and showed up on Android Central. Interesting how those things work showing a circular face, a rotating crown and two buttons. We don't know the source so it could be legitimate. It could be final hardware. It could be neither. But Google has been trying to crack the wearable OS market with some success, you know, here and there for some time that we do know so rich. Do you think a new hardware play is wearable makes sense for the pixel line. I look at what Google hardware has generally been and usually it's a showcase for a platform in a in a market that Google is usually already doing pretty well and so like pixel phones like Android has a huge market share right. It's it's number one globally right so you can you can have a Google showcase and it's and it's going to show off hey this is what plain vanilla Android looks like. And we have a cool clean designer or what have you and it's not going to traditionally those have not significantly sold in huge numbers I know Google has been ramping that up and and trying to refine those efforts over time. And that's just the history of those same thing with Chromebooks a lot of Google Chromebook devices. Again, Chromebooks are huge market, you know, that we've seen kind of grow up over the course of the pandemic. And yes Google makes well regarded Chromebooks not necessarily the top sellers, usually fairly premium. The where this gets weird with wearables is that Google does not dominate this market in any kind of way right the the most popular smartwatch category when you're looking at the statistics from. Where is it here when you're looking at analyst numbers at from counterpoint research that the top OS usually is other it's like 42% other which is like proprietary or real time OS or stuff like that we really not installing apps. Apple is number two at 30% at least at the end of 2021 and Android is at 10% you may say okay. You know, second or third compared to the you know if you depending if you include the other category, that's pretty good. Except most of that came from Samsung devices after the unified play where the integrated ties in into where OS so I mean, what I will say is it seems like there's this is still obviously still a growing market so it's not like a completely commodified market but at the same time is a Google watch. What is that going to offer it's going to run the same unified platform, it's not going to have Samsung's one UI integration on top of that it's not going to integrate as well with Samsung devices and one would presume it's not going to interoperate pretty well with pixel devices but that's an extremely small set of numbers versus Samsung devices which you know is the number one Android OEM by a mile. So, I don't know what the goal is for this if it's to be a showpiece and say here's the cool things we can do with where was no one else is doing this right. It's great. If not, it could actually edge out smaller where was players like fossil, for example, you know has been making has been plugging along on that where was trained for years now. That's why I did seemingly being abandoned at times or not getting updates, maybe as quickly as they would like, but all the same you have Google and yeah fossil has more of a traditional watch kind of background to it but I wouldn't be thrilled if I was fossil let me put it that way. I was and this is probably just because until very recently when I started wearing an Apple watch, which I'm reviewing for my next live with that segment with Jen cutter. I was a Fitbit user. And I actually, I'm still using Fitbit data for my Apple watch. It's very long story for another time, but I was surprised that the Fitbit OS was only 4% of the market I would have thought it was a lot higher and that's probably just because I used it so much that I just was like, Oh, it's great. You know, it's, this is great to us. The pixel watch competing with Google's Fitbit line is strange to me. And maybe I'm just, maybe it's because some people go, I don't really want a fitness tracker I don't want to wear that but I would like to wear, you know, a high end watch and the pixel line is high end by all accounts. So this would be the same so maybe, maybe it does make sense for Google to have that kind of distinction. At the same time I'm like, this is what Google does this too much. You have all these products that are like, kind of similar, but not exactly the same. And they've got different names. And they have different product roadmaps, and it confuses all of us and we talk about it all the time. So yeah, I'm, I'm, I don't, I don't know what's going on here but let's just say that prototype was real. I would, I would think that Google would want to integrate everything that they have in a smart watch slash wearable slash fitness tracker category and make it this watch. Yeah, and they have, I mean, Google has all sorts of IP. We don't know if the specs for this have really haven't been leaked a ton. I'm assuming it's going to run some kind of Qualcomm chipset, you know, stuff like that. But the, the, the issue is, it's like, if you buy an Apple watch and you use an iPhone, and you buy a new Apple watch and you put it on it, especially for a watch, it feels probably the same. It's going to sync all your settings. Everything is going to look exactly the same.  If you're using the other category, right, one of these proprietary, you know, smartwatch and stuff like that, you're buying it probably because it's fairly affordable. Right. So that's, that's your, your top thing and oh yeah, tracks my steps and I can get notifications from my phone. That's really awesome. Where Google is going to have this problem and where OS has had this problem also is like everyone wants to create their own experience and that works great. If you're like whole hog, I'm imagining it's going to work fairly well. If you're whole hog into a pixel ecosystem and you're, I got pixel phone. I got my pixel watch. I got my pixel book. I'm good to go. I'm all Google all the time. But if you're coming from a Samsung smartwatch and you poured everything over, you're going to be missing that Android or that Samsung one UI secret sauce that they put on there. You're going to be missing all the Samsung apps. Even though it's running the same OS, you know, kind of in the background and to me for like, to me a watch. I, this is a tough not to crack, but I don't think people want like radically changing experiences. Like they want the watch, they look at it, they know what to expect and they can put it down and get on with their day. It's a little, it's a different interaction than a phone, I think. Very much so, especially because, you know, it's a small screen. So you have to get creative about what kind of data you're, you're, you're checking on the device. It's also a watch. The way that the way that a phone is a phone, but it's also so many other things, but, but yeah, there's there's only so much you can veer into like our uncharted waters before people go, this is weird. I'm just going to go with what I had before. Well, a couple of years ago, it was my birthday and a friend of mine had a person on a reality show send me a video message telling me happy birthday. I'm not going to tell you the reality show because it's just too embarrassing, but that, that service that my friend used to get the celebrity to send me a birthday message was called cameo. I might have heard about it where celebrities, you know, often reality TV, but it could be, you know, sports figure or whatever, send you video messages. Well, move over cameo because a startup called Imagine AR has launched something called Fame Days. It's both a website and a mobile app. So fans can enjoy life size hologram video images from athletes and also celebrities. And the roster, it's, you know, it's limited for now current AR celeb gradients include boxer Tyson fury, baseball athlete Pete Alonzo football player Vaughan Miller wrestler Rick, Rick flair rather reality television star Blake Hortsman and others. So, again, it's not that many folks, but this is new stuff. Imagine AR launched back in 2018 and now delivers an AR self publishing CMS. That's content management system if you're not familiar with the term in the cloud that lets businesses create an AR experiences for customers in 60 seconds or less with built in chroma key capability, meaning that the company uses a visual effects and post production technique in tandem, delivering two video streams together based on color hues to make that AR effect. So imagine AR includes things like AR scavenger hunts, holograms, as I mentioned, and some other unique ways of using this technology. My interesting idea. If they can get that chroma key stuff to work that. I mean that obviously is the whole kitten caboodle but you can Snapchat filters have gotten to the have convinced me to the point they could probably do that fairly well. I think though this misunderstands the appeal of a like a cameo thing that what's cool about that is it feels like a celebrity is face like giving you a FaceTime call. Oh, yes. Of course, you know, Mick, Mick Foley I'd love to take your call and talk with you about my birthday that seems absolutely wonderful. Now, would I love an AR message from the nature boy. Of course that would delight my heart I would say woo he would say woo it would be a really fun time. But I don't I like I this to me is should be like a Snapchat, or like an AR filter like Snapchat filter I don't need it to be personalized I just need to be like, Oh, there's, you know, there's Von Miller and he's patting me on the back and he's saying happy birthday and he puts his arm around me and I can share that that's that's the experience I want. It lacks the, I guess the personality because like cameo also offers like chat things we can like chat with a celebrity for like five minutes or something like that. Because like, you wanted to feel personal, not necessarily like you're trying to fool people into thinking they're there or like they're there you're interacting with them real space. It's weird. Yeah, I this um, it's, I, not that I'm saying like, please get this for me for my birthday to anybody, but I'm like, I don't want to poo poo it because I'm like, it actually could be really cool.  This, this actually could be really cool.  But maybe I'm not thinking outside the box. Enough. Maybe it's just not the right reality show star listed on there for you to was it love is blind. You don't have to say yes. It wasn't love is blind. You don't have to confirm or deny you don't have to confirm or deny. It was okay. Now let's just move on. And I'll look my wounds in peace. We do, we do have a lifetime supporter for DTNS. We'd like to thank our Alex Erickson for being that top lifetime supporter. We have quite a few of you.  Thank you. Thank you so much for all the years of support Alex. And of course, you can get a longer version of this show called Good Day Internet, available at patreon.com slash DTNS. It gets started in earnest right after the show. Indeed it does. Reminder for folks that like to join us live or can in the future. We are live Monday through Friday at 4 p.m. Eastern, 2100 UTC. Find out more at DailyTechNewShow.com slash live. We're back tomorrow with this week in Science Host, Dr. Kiki Sanford. Talk to you then. This show is part of the fraud pants network. Get more at FrogPants.com. Club hopes you have enjoyed this program.


Good morning everybody today is March 21st Bell gonna ring in about 45 seconds. I got my coffee here. I am ready to go Let's hope that we see a good trade today See if the markets move and here we go Right off the bat. We have red And on the 15, excuse me red arrows on the 15 right on the 5 Let's see what we got 271 puts 271 puts looks like a good Good choice 271 puts To 70 50 puts even possibly there's just be patient here. Let's not get too Too much in a rush to get into a trade First five minutes are extremely volatile and as you can see they get one minute there. We have a green arrow Let's just Just keep it cool All those red arrows already disappeared five minute no more 15 Like I said the first five minutes are generally really volatile We don't know exactly where the markets are going to go As you can see the I don't know if you saw that for split second There was a green arrow that showed up on the five minute already Lots of indecision right now 15 minute chart isn't going to show a green arrow for for at least The next 15 minutes There's another right error right down the 15 minutes. Let's We're just gonna stay out of it right now. Let's just be patient Lots of support right here 270 64 finally showing some Strength to the downside of the one minute Let's get our trade ready. I'm looking at the 270 50 puts That expire in two days Red red red Just being patient here There we go Let's go ahead and get in Got in at 167 167 calculator Looking to get out around $1 and 84 cents Just gonna be patient here Gonna be patient here. I'm already in the trade and just a little bit not uh, not terrible here Boy as soon as I got in and just went up didn't it? Just I'm gonna hold it here. I'll be okay Wow Probably not the best time to trade There's lots and lots of Things weighing on the market today Ooh That was my mistake Let's see what we can do to get out of this trade because it's going to Stay flat unless Something happens We got crude oil inventories at 10 30 this morning. I'm still holding on to On the puts That was tough to hold through and still not not uh Still not out of it yet Markets are probably gonna go flat here for For quite some time because until 10 30 I'm just gonna hold on to this to this position here Don't hold on to it everything Does like Decent it definitely looks more biased to the downside of course Um, and I'm okay with that But yeah, that was my mistake guys. I didn't check for its factory um for You know what upcoming events are happening Lots of things that affect the economy. I should have held off, but um, I'm gonna hold on to these and go from there Hopefully gain some uh Some steam down to the downside to give me an opportunity to get out if I can get out even money Um, I'll gladly do so We'll see again still it's looking good looking decent here for the downside There's just lots of support. I set it there at 64 right there Lots of support there We need to break that to really get going All right, it looks like we're rocking now There we go Here we go guys. I'm still holding on to these puts 84 is my target 184 Let's bring it out here at 75 filled I got filled at 75 guys It's okay. I didn't lose any money I didn't like the action here right here. Um, like I said, um I should have checked for x factory before I started trading. I didn't I was down quite a bit and now look at that it went it's going back up. Wow Yeah, the markets are just really flat. I'm glad that I got it out where I did Um, I'll take that I will take that All day long. I did not lose money. I kept my cool Um, because mainly that 15 minute chart um It just it looks it looks strong to the downside Everything else was very weak. I'm glad I stuck with it. I'm glad I stuck with it guys. Um, I didn't lose any money I made just a tiny bit. I made 4.79 percents Um, I didn't lose any any any money. I will take that all day long I I'm made I broke even but we'll just we'll just call it that I broke even and even whenever I was down quite a bit I was noting that hey as long as I get out Even money I will be good and happy with that And now it looks like it's wanting to go actually, but I don't trust the markets right here. I uh These indicators, um, they're good. They're good as long as you stick with them. They're pretty good Um, all righty guys. Um, I'm sorry. That's it wasn't a very good exciting day But I didn't lose any money. That is the whole idea here We're here to make money not lose money. Thank you so much guys Hit that subscribe button hit that like button share My videos would greatly be appreciated Let me know in the comment section below what you traded today. What did you have a difficult time with? What did you make money on? What did you lose money on? Thank you so much for watching We will see you tomorrow


It's July and it's getting hot, just like the deals at Appalachian Wireless. All month, get the Samsung Galaxy S8 for just a penny with a two-year agreement. But don't wait because the deal ends soon. Better service, bigger savings. That's today's Appalachian Wireless. Nearly 24 hours after the 4th of July thunderstorm that uprooted trees and knocked out power to downtown Paintsville, residents are still recalling the moment it happened. You know, we all here in our weather forecast pop up thunderstorms. Well, we definitely got a pop up thunderstorm yesterday evening. The first storm that came through, it was really quick and had all the wind. Then, in about 10 minutes, we got another storm, but it was just mainly a pretty hard rain. Thursday morning, a team of meteorologists from the National Weather Service arrived in town to survey the damage, and they told EKB News that conditions on Wednesday were just right to produce quick-forming storms, comparing it to a loaded gun.  The outflow kind of pushed up through the town here from the southeast, going to the northwest, roughly, and it caught this roof of the building here and peeled it back. Less than an hour after arriving, the National Weather Service officials were able to determine a type of storm that hit Painesville. You get the right conditions, you get a downburst of rain and wind, and we call it a microburst, because it's very small, it's very localized, very powerful, a lot of times when it happens. Top wind speed was estimated to be between 80 and 85 miles per hour. Power, phone, and cable service was knocked out in all of downtown Painesville and other nearby structures sustained minor damage, but the best news was what wasn't reported. No injuries, had all no fatalities, had no emergency medical runs after that, you know, as you can see, but all went through here while we was fortunate. In Painesville, I'm Shannon Deskins, EKB News.


statement of profit and loss and other comprehensive income. So, we need to prepare out of the question that this statement first. Now again, so we need to prepare a statement of comprehensive income and three important things are brought up. The company name, the statement name and the period it covers. And similarly, the numbers in thousands. So, we are not again taking each and every rupee, but we are rounding off up to thousands. Now, the cost of goods sold, we got the opening, we got purchases and we got the closing. So, we need the cost of goods sold of goods. And then we add depreciation of plant because it is mentioned in the adjustment that the depreciation of plant to be added to the cost of goods sold. Then we have total and then gross profit. Out of gross profit, we got administrative expense, selling and distribution. There is a detail working of it, how it is there. Then we got financial charges given. So, we need to reduce financial charges out of it. And then we have income tax provision and provision of current year. So, previously there was under provision. So, we need to report it because this is not an expense as such. You know, we can't call it an expense as such. It's the government to do something. So, we need to report it here. We can't report it in change in equity. We have to report it here because we can't go back to the income statement of last year. So, we got the profit after tax. Thank you.