All right, so once again, good morning everyone. Well, it's morning for me actually, it's probably night time for most people here. But thank you for joining today's online workshop. So online workshops, community-based learning sessions run by the WordPress trading team. These sessions are recorded and they'll be posted on WordPress.tv after the session is done. And yeah, so at the moment, I have what's called focus mode turned on in Zoom, which means if you turn your camera on, I can see you, but the other participants can't. That's just to keep a bit of safety for our participants. But anyway, if you have questions throughout the session, feel free to unmute and ask, turn your camera on and ask, or you can even use the Zoom chat to ask questions. My co-host Sabir is here with us from India. So it's like 5.30 in the morning for him today. He's gone up early for us. So thank you, Sabir, for joining us. And if you have any technical issues throughout the session, feel free to ask him and he will be able to help you out. All right, so today's session is titled Updating a Blogs Design Part Two. And I've written here informal live stream. So what we're doing is we're using my personal blog, which I'll drop the link in Zoom here. So this blog is currently using the 2022 theme. And what I'm doing is I'm updating that to the 2023 theme and I'm just doing a live stream, walking people through the process so they can see what it involves. Like, how do you update the theme on the site? And something I'm doing is I'm keeping my public site public and I'm working on a local site on my computer. So my site is still up and running. I'm working on my local site and then once I've got all the updates made on my local site, I'll upload that back to the server. And yeah, so last time in part one, we used the only one WP migration plugin to download my site from the server into a local installment on my computer. And I'm using a software called local by Flywheel to run WordPress on my computer. So just to show you this green screen here, this is the local software on my computer. And you can see I have lots of sites here that I use for my online workshops. Each of these are individual WordPress sites. And so last time we created this March 2023 site redesign website, which is hosted locally on my computer. So we can come over here. You can see the URL at the top here ends with dot local. So that's a local site on my computer and we're working on updates here. And then once the updates are done, we'll take that back and put it on the server. So just to confirm, does everybody understand what we're working on? Does everybody know what the focus of today's workshop is? Yep, Emily, thanks for the thumbs up. Gene for the green tick, great. So last time we had a little bit of an issue because the download file from the server was too big to upload into local. So we did a bit of a Google search trying to raise the upload limits for the only one WP migration plugin. But we got that done and we succeeded and we've changed the theme. So it's got appearance, themes. We did change the theme to 2023. And then we also worked on creating this header at the top of the site. So this is what the live site looks like. 2023 comes with a very plain and simple header. So we updated the header so it looks like this. So yeah, I thought that went pretty well. And so now what we want to do is update the main body of the homepage today so that it matches what I have over here. Or at least something very similar to this. We have an email sign up form, a search bar and a nice footer at the bottom. And so what we'll be doing is updating the 2023 theme to have a similar look. Now, before we get started, excuse me. So I haven't touched this site since the last online workshop. So it's been two or three weeks since we last opened this. And you will see there are a few red notices here about updating themes. In general, it's good practice to update themes and plugins whenever there's an update available because there could be security patches or just the developer's fixing broken code. So before I get started today, I just want to go through and make sure all these updates are done. And so I'm working with the most current and hopefully safest version of WordPress and themes. Let's see. I have the latest version of WordPress. There are updates to these two plugins. So let me update both of those. I think I have automatic updates set on my live site on the server. So the plugins there update automatically but I just don't have that set up on this local site at the moment, which is why I'm going through and doing this manually. All right, so those are updated, what's the other theme? The 2022 theme, I'm not, this theme isn't active on my site, but it is still installed. So I'm just going to update that as well. And yeah, we've got rid of all those red notices here. So that just makes me feel a bit better. All right, any questions before we get started, are we ready to dive in? Looks like we don't have any questions. So let's dive in. So we're working on editing the homepage. Now in block themes, you do that from appearance editor. All right, so I've just opened the editor, the site editor, and you'll see at the top here, the name of the page we're working on, we're working on the homepage. Last time we created a custom template part called the home header, which is what you're seeing at the top here. And now we're going to look at the main body of the homepage. So with 2023, close the right out, the content of the homepage is inside of group block and you'll see there's a header, there's a query loop, there's a spacer, and there are some columns at the bottom, what are the columns? This section here. Okay. I am just going to delete all this, I think. I'm just gonna delete all that. And I am going to manually recreate what I have on my other homepage. So at the moment, we're down to just the header, the footer, and blank content here. If I look at my real homepage, first of all, we have a section at the top here with a little bit of an introduction and my folder on the right. And then we have recent posts underneath that. So this is a query loop block. So let me just make a couple of sections. So here on this main section, we have a left and a right. So we have two sections next to each other. So that is inside a column block. So there are a few ways to add blocks. I like just going with the backslash and then columns. Let me add a column here and then it was similar to this, I think, the ratio, left and right ratio. So in the left, I'm just going to copy all this, copy all this text and paste it inside a paragraph block. There we go. And then in the right, we have a image. So I will add a image block. Let's see, select image from the media library. Have I, here we go. Now insert that and then let me just close the left out for the moment. So in this, this image is rounded. And the way I did that was I went to the image block settings here and clicked on rounded. So that's that. And then this yellow bar underneath here, I think I created that with a cover block. So what I did, come over here, let me close that out. So underneath the columns, I added a, let's insert after. Here, I added a cover block. And then I'm just going to select green for the moment so we have something. And then I removed this paragraph. So you just have this colored space here. And then I really like this gold color. So I want the exact code for that. So let's see, this is 189, 150, 34. 189, 150, 34, we open the settings. And if you change text to RGB, you can set the red, green and blue. So 189, 150, oh, what was it? Was it 34? 189, 150, it was, okay. So one, there we go. So then do that. And you can see I have this here. And then minimum height of cover. So at the moment, there's no number listed here, but the 2023 theme does have a minimum height set here. It's just not visible. So the theme does have a minimum point already set in the background. And in order to override that, we need to add a number here. So if I had like 30 pixels, let's see what that looks like. So let me save what I've done so far. Let me refresh this page. All right. And that looks pretty good, except the text and the image are stuck. Or like they go right to the left and right. But that's not what I have here, right? I do have a margin. So let's see. Let's see how to do this. There are a couple of ways I could do this. I could probably add margins to the columns block to move the content in from the left and right. But I'm actually going to look at the global styles because I have a feeling all the blocks are just going to go to the left and right. But can I change something in layouts here? Adding, I wonder if this is it. The left, let me try adding like 50 pixels. Right, 50 pixels. Hmm, that fixed the footer here. That fixed the footer. But it didn't change the columns block. Hmm, maybe I do need to change the settings on the columns block, let's see. Um, dimensions padding. So what happened if I do that? Ah, okay. So maybe that is what I have to do. So let's see. I just want padding on the left and right. And last time we talked about, we can add pixels here. Like, oops, we can add like 50 pixels to the left and right. Which looks good on desktop, but it doesn't look too great on mobile. Oops, but I just saved that. We come over here, I save that. So now I have a bit of like a gap on the left and right, which is nice. But if I look at this on mobile, let's see. They don't look too bad. What I was gonna say was sometimes I'd like to use, there you go. Rather than pixels, I like to use the viewport width. So that sets a percentage against the actual screen size people see. So at the moment, let's say 50 pixels, it's 50 pixels regardless of where you're looking at it on the desktop or mobile. Whereas if in viewport width, if I set say five, that's 5%. So whatever is 5% of the screen you're currently looking at, that would be the padding added to the page. Let me just save that. Does that look any better on mobile? So you can see that sort of closed the gap a bit on mobile because that calculates the width of a mobile screen and that's 5%. And on desktop, it does the same. It calculates the width here and that's 5% as well. All right, so that's pretty good. Now I guess one thing is my picture looks a bit large, especially on mobile. At the moment on my current site, when I switch this to mobile, I have the picture sort of floating up in the right hand corner here. Whereas on this site, the one I'm working on now, you see my gigantic face here. That's not the design I'm looking for. So let me see what we can do. Now the fact this is floating in the right here gives me the impression I did not use the columns block. Let me try something else. So instead of before, so I'm leaving this text in that here. Let me try something else. Let me close that out. I wonder if I did that. Let me just add a separator so we know. I'm recreating this below here to see if I like this better. So I add the text there and then I have a feeling I added an image block in the library. An image block, rounded. And then you used to be able to align this, align the image to the left and right of the page. People know what I'm talking about. I thought there used to be a second. Oh, here we go. No, no, we're looking at the wrong image. We're looking at this image block. There used to be a setting here where you could align the image left or right on the text. I'm not seeing that anymore. Amy, yeah, I know what you mean. Let me see, so this is life. Let's make that like 250 or something for the moment. Yeah, we have that text. So the text is left on. If you use auto for left and right, you will center it. Use auto for left and right. Are you talking about this here? No, no, margin, margin, okay, margin. Nope, isn't that? No, no, I'm just, I'm gonna ask Google. Word, press, image block, align right. You add an image block. If these, those are the things I'm looking for. These here, this here. Let me come back. Add text of an image block. No, that's not what we want. That's not what we want. Oh, let me, let me, let me go back. Let me go back. I am really puzzled. You are not in a column now? No, I'm not in a column now. So I'm trying something else here. So this is, this is the one in the column. What I was trying to do was I was trying to write a line. This, do you know what? I'm going to open this blog and see what I've done here. I'm going to cheat a bit. Let me duplicate that. All right. Then let me log into this site. And we come to pages. I never done it. We come to editor. Gene says image class align right. You know, I might have to do that. Let's see. So post content, post content. All right. So this is the setting I'm looking for, this one. You can see. So what I have at the moment is I have an image block which is align right next to paragraph blocks. And so this isn't inside a column block. It's just simply aligned right. And that's what I was looking for. That's what I was looking for. But if I come to my current site, that setting isn't there. I am really puzzled. So let me try what you suggest, Gene. So in advance, what does the text and image block do? Oh, okay. Let me try that in a moment. Just a moment. It is still rounded. So you suggested adding a class here, align, align right. Stay, close that, close that. Now, the big image is still there. So let's see. Emily, I'm using the 2023 thing. And on my other site, I was using 2022. Not sure if that's part of it. So Amy, let's see. You asked what does the list view look like? I guess you're talking about this. I'm going to go to the paragraph. And then Gene, you have a suggestion. What does the text and media and text block look like? All right. So that's another suggestion. So let me come down here. That's right. So keep that, insert after the media and text. All right. So that's the one you're looking at. Select media, here we go. Media, but the media on the right. And content. Once again, we'll copy that, paste that here. That's what that looks like. The media stack-for-mobile-cognition-for-multi-column will size default to stack-for-mobile, this one, Ryan. We'll turn that off. You can't actually make the image round. I am going to look into that after this video is done. I am puzzled here, and there should be a setting. There should be a setting here that just is aligned right, but it's not there anymore. So I am going to look into that later for the moment. Let me go with that original columns layout I had. Let me delete. Let me remove those blocks. So this looks okay on desktop. Let's see. Image, all right, what, what, what, what? This is the setting I was looking for. So when it's inside a column, align right. So what happens, what happens if I move this inside here? And then I go align right. And then for example, say if I delete this column, open the settings, so this is just the one column block, the image, let me shrink that to 250. Okay, okay, this is what I was hoping for before. All right, so I'm puzzled. I'm puzzled, but I've got what I was looking for. So what's happened is when I add an image block directly to the page and add that, you can see the alignment settings aren't here. But if I click on the image block inside the column, there is an alignment setting here, which to me is puzzling, but that's what I was looking for. So yeah, the mysteries of WordPress, I guess. Let me see, if I were to duplicate these blocks, let me pull the mouse off the column and I'll put them under the image. So if you look at the left here, I have a second image here and the text under it. And again, we don't have the align option. Let me group these, I group them and then click on the image. I do have the align setting. Huh, so when it's just sitting on the page, it doesn't have alignment setting. But if it's inside a column's block or a group's block, group block, then it does get alignment setting. Having a one column column's block doesn't seem right to me. So I'm gonna go with the group block setting here. I am really puzzled about that. I don't think that's how it used to work. So I might be wrong here, but yeah. All right, well, I guess it works. So let's see if I close that out. All right, so we have that. But now the text. So the text inside of a group block has a huge margin on the left here, which then makes me think maybe a column's block is better. So the column, what's this gap on the right? I mean, right, if I go to a one. I mean, if I make this 100% again, since we got rid of that second one. Yeah, that's interesting. I actually like the column's block layout here rather than the group block. I'm gonna delete the group block. Now I am gonna go with a one column column's block. Let me save that just to see what it looks like on the front end here. All right, it's looking pretty good. That's looking pretty good. So that's a desktop layout. And then if you go to mobile, that looks okay. The image still looks a bit large. The text is a bit broken. Maybe I can make the image a bit smaller. For example, let's see. I make this 200. Save, let's see how that looks on mobile. Yeah, that looks pretty good. I close that. Maybe if I move this down one. Let me see how that looks okay. And then if you inspect this on mobile. Yeah, I think I'll go with this for the moment. I think that looks okay. Huh, so we all learned. Yeah, Amy, you like the bolt to expand the entire column. Yeah, that's what I thought too. All right, well, that image alignment setting got me really puzzled there, but we've sorted it out. So let's move on to the next section. Let me just pause and then when you have any questions or comments about what we just did right now. Looks okay. If you have any questions, just drop them in the Zoom chat and I'll pick up on them. So we did this top section. Next we have the recent posts. So this is using a query loop block. So let's set that up. So let's see. So under the cover, insert after, we will add a query loop block. And let me see if I can find a pattern I like. So let's see what you have. So what you're seeing here is different like templates for the query loop block, which we can choose from. I am, and you can edit this after you added it. So I'm going to start with this left one actually because that has the title and the image and everything. So I've just added that and you can see it's already brought in some of my recent posts. But if you look over here, so I actually have my recent post in three columns. You can change that setting here. So we change this to grid view and there we go. So you can see we now have three columns. And then how many posts do I have showing? I have one, two, three, four, five, six posts showing. So let's see you come here. The query loop block post template. You can see, no. There used to be settings as it has it moved over here where you could change the number of posts that are shown. It used to be up here. It's my WordPress file or something because the setting isn't appearing again. We come to query loop. There was a setting right here, which lets you change. Oh, maybe I need to turn this off. There we go. All right, so query loop block. There's a setting here, inherit query from template. We need to turn that off.  All right, all right. So if you click on this display settings, there's items for page. I'll increase that to six. And then we should see six posts. Yep. And then we have the title, the date, image, excerpt, and continue reading. So the order is a bit different here. Let's see. So we have the post title. So the post date, we need to move that up here underneath the title. We have title, post date, fidget image, excerpt, and then a separator. So it was separated, whatever separated over here. I don't. I don't think I need a separator. I'm just gonna delete that. So we'll delete the separator. And then let's see the date. We want to write a line there. And you know what? I'm going to just delete the excerpt. I don't think I need the excerpt. Remove, post excerpt. But, I'll enter half done. Is there a read more? Read more? Let me add a read more button. Well, actually, I guess you can't read more because there wasn't anything to read in the first place. Maybe I should add an excerpt. Insert half done. Let me excerpt. Can I reduce the text show? Well, I don't need so many words showing here, but maybe I can't change that. That might not be as easy as I was hoping. So what I'm looking at at the moment is, it sort of feels unbalanced. Like some images are coming above others. Maybe I should bring the title down here. That looks a bit neater, I think. Yeah, I might go with that. So the date, I move the date down under the title. I love the title looks. Okay. But this way, I think all the images sort of wind up next to each other. Look a bit nicer. Let me save that. Let me see how it looks on the real page over here. Yep, and again, it's using up the full screen width. Let me come into settings, settings. This doesn't have any margins to things. Does that mean it has to be done in global style? Over here you go to layout, mentioned padding. So the query loop blog, query loop blog doesn't have padding settings. So what I've learned is you can turn this into a group blog. So you have the query loop inside the group. And if you click on the group blog, you do have padding settings. So, oh, wow. That's not what I was looking for. Let's see. So the group blog, adding right, nope. What am I clicking on right now? To feature in the host template. Query loop, here we go. Query loop, max, okay. How does that look now? All right, that's getting there. I accidentally edited a padding over here on the group blog. Just redoing that. So at the moment, this is going from left to right and I want to add a bit of gaps to the left and right. The query loop blog itself doesn't have padding and margin settings. So I'm going to turn the query loop or put the query loop log inside a group blog because the group blog does have left and right padding settings. If I just put it into a group blog, it goes like that. But we have huge gaps on the left and right. And that's because now the query loop blog has a line setting and that's set to 650 pixels maximum. So I'm going to change that to full width, save that. And then for some reason, we have a gap on the left and no gap on the right. Not sure why that is, but let's go to group. Look into padding and let me just manually set. So on the right, we want to say, let's use the viewport width again. Say 5% and the left, we want viewport width 5%. Let's save that, let's open this. And then that looks pretty good. That looks pretty good. And you can spec this on mobile. So yeah, I think that looks okay. It's a bit different to what I have currently. I've tweaked it a little. The continue reading, I might add that. I might increase this to 10, increase that to 10. And the continue reading, so what that is. So you can add a read more link text here. So, what's continue reading? And then I think you can tell us some is that. And you can change the color of that. This is a link, so that yellow isn't good. Let's see, I probably have the same gold color set as before. So let me see what that one, that was 189, 150, 34. So 189, 150, 34. And this color combination would be hard for people to read. Oh, okay, let me make it a touch darker. So it's a bit different to the gold I had, but this way it'll be easier for people to read. All right, so let's save that. Let's come over here. And Amy, you say, is the gold a bit low contrast for accessibility? So yeah, we're on the same train of thought there. This is just decoration, so I don't think that's an issue. But yeah, for the text here, choosing a color that's good for accessibility, I think is important. Yeah, that's probably a bit, that's probably a bit light. All right, so we've got our query lip lock set. I might just sort of make the post date a bit larger. The post date, that's your typography. Amy, let me manually type that to 1.3, 1.5. Let's go with 1.5 and see how that looks. And I actually want to add a bit of a gap between the date and the image there. So I want to add a margin on the bottom here. This we can do with pixels. Yeah, that'd be great. I think that looks a bit nicer. Let's come over here, let's refresh the page. Yeah, there we go. I like that. Cool. Amy, you said you've got it. Yes, great. All right, so we can just have 10 minutes left this. I need to start figuring out how to wrap this up for today. But if you have any questions or if you want me to explain something I've done today one more time, we have 10 minutes left. So do send that in, the chat. But yeah, that was an interesting, it was interesting for me to say because some of those seconds, like even right now, this looks like it's flush against the right. But on the real side, we do have a gap. So that's interesting. Something I did miss was this recent post. I don't have any text at the moment saying recent post. So what I did was above the query loop. I mean, so before, this is probably a heading block. So, you know, some people don't know about this. So let me do that again. So usually when you add a block, you would type backslash and then the name of the block, I mean, so before. But with the heading block, you can type a number of sharps and then a space and you can get that level heading. So at the moment I have four sharps. And if I press four sharps in the space, this is a level four heading, which I can just start writing in. So at the moment I want a level two. So we can of course change that to level two or just remove that insert before. If I go sharp, dark space, that gives me a level two heading just like that. So yeah, it's a bit of a secret, not a lot of people know, recent posts. And then this was aligned to the center. And the reason why this is a level two heading is because a page should only ever have one level one heading. And for the homepage, the site title should be that level one heading. So let me just see inspect the site title. We can see here it says H1, so that's level one heading. So every other heading on the page should be level two or lower. So that's why this one over here is a level two heading. The typography, hmm, yeah, I'm probably want to match, I want to make the headings the same as the site title. So what is the site title's typography? What header, group, site title, what font do we use? Source, serial, pro, all right. So over here, what I'm going to do is I'm going to go into global styles, typography, and headings I'm going to make source, serial, pro. And then that should automatically change the font on all headings on my site. So just to go over that again, I'm not changing the block settings here, I went into global styles, global styles, typography, heading. And then here I can change the font for all headings, all that one. If you want, you can just go through and change like each level heading font one at a time. And before this, I just did that, save, come over here. And so now recent posts matches the heading font up there. And you can, the post titles have changed too. So all the post titles, these are heading blocks as well, I'm pretty sure. Yep, that's a H2 heading. And so they've all changed now to this same font style like that. And for consistency, I might change the date as well. So post date, post dates. Let me go into blocks. So wherever the post date block appears on my site, post date, here we go. I want that typography to be source, serif, row over here and refresh. And that has a bit more consistency. So the main body test has a different font to the headings, et cetera. And I've heard somewhere it's good to keep your fonts to just one or two types. Once you start adding three fonts and four fonts and five fonts all on the same page, that gets a bit too much. So keep it to just one or two fonts. All right, so let me look at the questions here. So Amy, you say, if you wanted to change the gap with between columns, is there a setting in the query loop block, all right? So you're probably talking about this gap we see here between the two images. Yep, all right, so let's have a look. Select the query loop block. We're coming to the block settings. Settings, columns three or five, the post filters cause, see the query loop block doesn't have any dimension settings, filters, like block gap and padding and all that. So it's not there. How about the post template? No, post template doesn't have that item. I think the answer right now is nope. I would expect the query loop block to have dimension settings, but that is probably coming in a future WordPress effect. So we do need, we need to wait a bit more for that. Any other questions people had? We did that, we set up the query loop block. Next page, do I have that setting? At the bottom of the query loop block. Ah, there's no way to show more posts. Okay, so that I do want to add. So post template, where's it here? So I'll let's see, that would be locks. I mean, you say, thanks, no problem. Theme, post title, post author, category, hang. Next post, previous post. Is this what we want? Previous post, next post, three more. Or actually, does the query loop block have a page nation? Want to read in error query from template. Post title, most oldest post, or have a this post template? Nope, we set after. So maybe that is previous post. Reversing, that doesn't feel right. Next, next post. Is this it? You know, that's not what we want. This, this setting. Well, we might start from there next time, figuring out what these blocks are. Because at the moment, my new site doesn't have that. The next and previous buttons. But I would like that, because at the moment, you see six blogs, you see six posts. But that's all you see on the front page. So, hmm, I'll figure that out. All right, well, that is all for today. I had a good learning session trying to figure out how to get those images aligned up here. That was a bit of a puzzle for me. Hopefully everybody else learned something new today as well. Thank you for jumping in and trying to help me figure out that image align setting. And yeah, obviously we're not done yet. So I've planned a part three for this workshop. I've prepared a part three, but the link isn't easily available. So let me quickly pick that up for people. Updating a blog's design. Actually, I have the link saved over here. I'll be quick on that. Come over here. Let me know if I can. So the address, let's try that. Here we go, yep. So let me drop that in the chat here for everyone. So part three of this session will be on April 7th. So the same time as today. I saw a couple of people joined at the end of the session. I'm not sure if daylight savings and that has got people confused a bit. But we'll be starting this. It says nine AM my time. That's zero UTC. So an hour before, whatever time it is right now for you. We have part three. And again, we're going to go through my homepage and hopefully we can get to the end of it. Just in case we encounter some bugs again, I might have to schedule a part four. But hopefully you're all learning something new. Yeah, we might need a part four because after I've finished the design, I might need a full session about how to get the local site back onto the server and update the content there. So anyway, yeah, Jean, I'm glad you learned something new. Amy, thank you so much for your questions and jumping in. And Robert, I always like people with a camera on. So thank you for showing your face. Mark Andrew, thank you for joining. And yeah, I look forward to seeing everybody again next month. All right, then enjoy the rest of your day and evening. Thank you, Amy. Bye, everyone.


Hey everyone, got a hot one for you from a debate today in Minnesota's Second Congressional District where the Democrat, Angie Craig, apparently felt very comfortable saying the quiet part out loud.  Thank you. Oh my God! I just love the look of her opponent as she's saying that.  Thank you. Five years ago, this would have been the death stroke of your campaign, but with today's Democrats, I don't know, she probably still has a chance. Lastly, remember when this happened? Remember Anderson back 15, 20 years ago?  It's all about round the clock sex. It's all, come on, man.


Hello, everyone. Welcome back to another Premiere Pro tutorial. This one is going to show you how to create a stutter effect, a film stutter or what looks like a film stutter slash hyperlapse effect. Let me show you what I'm talking about. Here's regular. There we go. Stuttering, film lapse, hyperlapse, that type of thing, and then it goes regular at the end. How did I do it? Let's just do it step by step from the beginning. Okay, good. Let's drag and drop some footage into the timeline. Perfect. I'm going to go in a few seconds and then let's say right about here is where I want the stuttering to start. What am I going to do? I'm going to just hit Command-K or Control-K if you're on a PC, and that just applies a cut or a slice. Then I'm going to move forward to right about here, Command-K, so that I've basically created a section that I'm going to work on and do the hyperlapse too. It's going to be regular, hyperlapse, film stutter, and then regular. Okay, good. Now I'm going to select this middle piece and I'm going to go to my effects panel. My effects panel is right here. You don't see it. Window, make sure there's a check mark beside effects. Good. Grab posterize time. All you got to do is type in POS, T-E-R, and then there's two. There's video effects, stylized posterize, and then there's time posterize time. Select posterize time. It's very important. They're two very different effects. All right, good. Drag and drop that bad boy on top of it and then presto. Nothing's happened yet, but when we go to the effect controls panel, which is now right here, if you look, you'll see posterize time. And in particular, you're going to see frame rate. We are going to drop this down from 24 frames per second, which is old school film frame rates, to we're going to go way down to like two, just to really sell this effect. Okay, so we're now creating the stutter. Now let's just go ahead and hit space bar and bang, we have our stutter. Okay, that might be all you need to do if you're just looking for a stutter. If you want to give it that hyperlapsed sped up effect, now right click on this section right here, and then you get some options. The one you want to go down to is speed duration. I'm going to go ahead and change this to 200%. So it's double the speed. And now if I go and hit space bar, click, click, click, click, click, click, click, it's a hyperlapse effect. And I know that wasn't perfect, but if you want to see it perfect, you just want to render it into out, just like I'm doing here. And then this will then get it out of RAM preview. Here we go. One more time, regular, click, click, click, click, click. There you go, guys. That's all there is to it. Thanks for watching. Ton more stuff coming up. Stay tuned.


Hello, everyone. I think we have been given the tough job to go through the last panel discussion just before drinks and dinner. So I hope it's entertaining and informative for everyone. I'm going to go straight to the point. Interesting topic we have today. As far as I remember, not that I was born in that era, but Web 1.0 was all about reading, right? Static websites I could read up. Web 2.0 was read and write. I could read, I could create content, engage with users. Web 3.0, on the other hand, is about read, write, and own. I can own the content. I can literally own everything that I can create, decentralize, there is ownership. My first question, and that's for all of you all, what has led to this new digital economy? That's how we call it. And why is it necessary? Why Web 3.0 is considered necessary? So anybody? Can I go? Firstly, Hiru, thank you for, you know, in public moving away from me. It's the reaction I have for most women. So thank you for being consistent. But I think, you know, I think we've been living a bit of a lie actually when you speak of Web 2.0 as interaction. We thought we were interacting with other people. The truth is we were interacting with what other people were making as content or their perspective and offering. So we weren't really interacting with them as much as we were interacting with their opinions, if you see what I mean. And as a result of that Web 2.0, though it is, you know, much lauded and charming and all of that and hyped by all marketers as it should be, is actually not truly an interactive and to borrow a word that Anitha just invented this evening, immersiveness. It's not as immersive as it perhaps purports to be. And I think what necessitates Web 3.0 in all that it promises and rob did a great job of outlining its potential is that that ability to interact when you start layering it with things like haptic control, touch and feel, tactile, sensorial, makes it a truer interactive experience. The experiences that we've been calling interactive aren't exactly interactive. So that would be my first premise in terms of why it's necessary. So when we're saying that why we need it. So when we say Web 1.0, I think Tim Berner doesn't know that where we reach by this day, who's the person who invented this entire thing. And when we see today, we're saying that we are in 2.0, but are we really using 2.0 very well? And recently I was traveling to some African continent and I wanted to activate my roaming. I tried with my app. It's not happening. I went to their website. It's not happening. I spent close to 20 minutes chatting on their bot on the website. It's not happening. Then I called to their customer care. It took close to 30 minutes to get this activated. So we say that we are already in 2.0, but we're still not utilizing that. And then we say that we want to move into 2.0. I say Web 3.0. Are we going to utilize that? So when we say there's a huge scope that why we need it, because still our communications, our interactions with the consumer are not integrated. We need to integrate that. We need to improve those experiences with the consumer. And I say security. In these days, if you see most of the organizations, they have their own data. E-commerce, if we talk about Amazon having their own, Metas having their own, all the banks, all the data which consumers data. But when this decentralization happens, you are owning your own data, which is the most important thing. We reading news every day this data on sale by somebody online and people can buy it. Right? Utilize it. So this is very important and why we need this so that we move into a space which is secure, safe, and where we can offer a huge engagement, I say, to the consumer in a personalized way, which is tailored for Sunil, let's see. So that is the reason that we need this. Rob, you want to add anything? Yeah, I guess. Well, firstly, I remember 1.0 where I had to dial up to the internet access. So I think that makes me feel very old. Thank you. I would use a quote to say this. There's a US poet philosopher, a lady called Maya Angelou, and one of her favorite quotes that she has is, people don't remember what you say or what you do. They remember how you make them feel. And so I think the pursuit of the Web3 technologies and the experiences, whether that's Metaverse or the generative AI, all of these things are just the evolution of us searching for that better experience. We care about experiences. When we watch a movie in a movie theater, it's an experience. When we watch a show on television, it's an experience. When we listen to a song, it creates emotion inside us. And when we shop, when we transact, there's an experience. Why do we buy branded goods? Because it makes us feel a certain way. So what we're doing with the next generation of technologies, we're just enabling a better and richer experience. You know, to your point about, when we talk about sort of the high-speed data access on mobile, just mobile kind of connection, I can sometimes get worse connections in US cities than I do here in Bombay. So, you know, I need that seamless connection, that seamless experience. And I think when we pursue haptic and when we pursue, you know, immersive worlds, what we're trying to do is get a richer experience to stimulate the kind of human spirit. But the good news of all of that is despite the incredible technology that's being developed, it's still a very human spirit we're pursuing. So, to great experiences, you can continue holding on to the mic because my next question is for you, Rob. Technology and consumer behavior go hand in hand. Changes in technology lead to changing consumer behavior and vice versa. What, according to you, how Web 3 will influence the consumer mindset? Yeah, that's a little bit of a chicken-and-egg argument, that one. It's a little bit of both. So, you know that audiences are crazy for IPL here. But before you created IPL, there wasn't anything, there was a different kind of craziness for previous kind of cricket tournaments, right? So, sometimes you have to push a little bit forward. I mean, one of the things about consumer behaviors that's always interesting is, art imitates reality, you know, and so some of the technology jumps we have here were pictured in movies several years ago.  So, the vision precedes it. And so, consumers desire it, and if they desire it, some people build it. But sometimes you build something and it has an impact you didn't know. And so, I think the consumer behaviors, it's the same desire, the desire to connect with each other, the desire to be entertained, the desire to escape, the desire to transact, to feel good about what you bought, to value things, to have a value equation. Those desires are still the same. But how they manifest is changing. And so, I think it was Abiqua saying earlier that, you know, it doesn't carry a wallet anymore. You know, the same thing happens in some other markets. For example, if you go to China, you can't actually pay with cash. You have to do the washing up if you don't have your digital payments. So, I think the idea is, you know, the behaviors change and we get used to those new behaviors. But I think the aspiration driving it doesn't change. So you think consumers are looking for more convenient experiences? Is that what you're trying to nudge at? And thus, use of technology? Not just convenient. Convenience is one of those things. They're looking for greater value. They're looking for experiences they may not be able to get. So one of the things that the meta... An example that, you know, the metaverse would do is, let's say you can't afford to travel right now, but you want to escape your current circumstance, maybe you can immerse yourself in experience and escape. A whole bunch of pros and cons on that, and I'm sure maybe we'll get to that later. But there's also things... There's not just convenience, and I think this is what Adrian and I were having a quick chat about earlier. We talk a lot about the direct to consumer impact of Web 3 technologies and the metaverse, because that's the cool, fun, exciting area of it. But actually 5G and Web 3 infrastructures are going to change B2B businesses. I know it's slightly less cool, but it's really important of how it frees up people's time, people's focus, and the resources to do other incredible things. Thanks, Rob. Next, we spoke about immersive experiential experiences for consumer. That's what Web 3 would do. How do you think advertising industry will adapt to take advantage of this? I think there is no way out that we don't want this. We have to force to do this. But I believe there are a lot of opportunities. So I believe when technology comes into play, there are advantages and there are disadvantages. So let's talk about the advantage. First, when we adapt this entire piece, we started using or creating products which are semantic in language, understand better than what your search engines or social media understand these days. Most of the chatbots still pick your keywords, provide you solutions, rather than understanding all the sentences, what they are, right? So we need to improvise there, yes, and further building on this entire piece. So it's represent a whole new arena for us. We still say that we are personalizing, but we're using cookies and cookies are common, that these are 10,000 people who shop on Vendra, these are 50,000 people shop on Amazon, right, using iPhone, using Samsung. But we still do not personalize that what a person wants. It's a chicken or egg, right? So I think we all need to move into that direction, but when we want to move it, we need to be prepared. And as we do this more regularly for each consumer, I think we're going to create a huge, I say great experience of consumer and they stick to it. But when we talk about disadvantage, we all using cookies these days, you know all the browsers having, even the website you go, they ask for accept our cookies. And we do it blindly.  I still receive more than 50% of ads which are not targeted to me, right? So once this entire piece come in, your cookies will go away. So we need to find the different ways that how we stitch together the entire communications which is more personalized, more experience driven. And this is going to give us a lot of benefit when this goes very directly to your consumers. So you're not spending any money which is not utilized. So in these days, if you see me advertising on Facebook, even though I has a very sharp targeting, still your 50% of ad not seen by consumer who are your target audience. So I think that will go away and we'll have all get a better ROI of our money or of our advertisers who are spending, our clients are spending. So this entire thing will be bring in by Web 3.0. So on that note, Adrian, if Sunil says that it's a must to adapt to Web 3, maybe now or in future, a matter of time, you know, there's a perception that, you know, there is no long-term valuable impact of Web 3. You know, it's fibrous, it's short-term. You just hop on as a first mover and there's nothing more to it. So how does one as a marketer create a meaningful, valuable, sustainable, you know, impact using Web 3? Yeah, I think the answer, I mean, for all the skeptics of Web 3, you know, they should be the skeptics of Web 2 and those guys should be the skeptics of Web 1, right? Because I think that will be a lesson in history, well worth learning. And I'll give you an example of why that's necessary to do and why it provides value to customers. So Sunil spoke about, you took some exotic trip to Africa, did you? And you had, like, I was traveling to Boruvli the other day and, you know, connectivity was bad. And just by show of hands, you can ask the audience here who over here is really satisfied with their mobile network? Like, really? Like, you'd give it a 10 on 10. Would you put up your hand? All right, look at all of us greedy people. First, we had whatever came before 3G, 2G, and we were not happy. We got 3G and we're not happy with 3G. Now we want 5G. Like Gillette shaving blades, they'll keep adding Gs, right? And we'll be unhappy. And I think that behavior and that phenomenon itself is representative of the fact of what, you know, statisticians will call the Kano model, which is our needs and our wants keep ratcheting up. So the adaptiveness of marketing back to your question to provide value. What does Web 3.0 provide? I mean, I think as Rob quite eloquently put it, and what I derived from what he was saying so insightfully. In fact, when he was speaking earlier, that's what I promised him. I take whatever he said earlier and then use it to sound smart. That's why I honored him. Time, distance and space, these are the three elements that cause a lot of effortfulness for consumers, right? The time it takes to go to a store just to try something or browse through an app and you feel nauseous because you're going through their carousel and gallery. The distance with which you have to travel to return something or even if it's, you know, going and exploring a new space and trying out something in retail. And the fact is that, you know, in urban dwellings, you don't really have the spaces that you want to go to.  Public spaces are shrinking because some smart developer is working with some smart government body to change the regulations and consume that public space. So if you look at Web 3.0, it actually provides you all of that while at the same time dramatically reducing the cost for marketers to do that, right? The cost of infrastructure is low. The cost of changing what consumers don't like is low. And you're able to remove a lot of effortfulness both for the marketer and the brand as well as the consumer. So you actually have revenue opportunities growing, but cost opportunities declining. And I think that dramatic divergence is what makes the case for marketing and ads value. More than all the sexy stuff that Rob showed us, including his very, very fit avatar, which looks like a Marvel hero, which I told him was quite unfair actually and not representative of the truth, Rob. Rob, do you want to add something to that? That last big curve is cut deep, I think. Well, I'll move to Sunil in that case. Sunil, I mean, Rob said that earlier as well, that Web 3.0 is an ecosystem that will impact industries, you know, to name a few gaming and social media. These are of course connected industries that it will impact. Could you throw light on what do you think about it and how would it impact? So I will pick up one or two industries, not all, because I think we need to end the session. Everybody's waiting for their wine and beer. So if you take a gaming example, gaming is all about experience and excitement. So when you know that you have a metropolis of the things where you can make your experience much larger than life, what you're looking at right now, we know that we're going to have more people coming into it. Apart from that, how gamers making these days money that you buy your lives within the game and you are. But using this NFTs which is coming into the picture, you create tokens, you create many other things within the game. So that will create a lot of revenue opportunities for them. And then when they leave this game, if they have those money, there's money is not sticking with this game. You can move those monies to anywhere, anywhere in any of the games you're playing, right? So your money's not got stuck anywhere. The money's moving from here, one place to another place, and it's moving in such a way that nobody knows how it's moving. Your entire data is secure, which is another concern which everybody has. So this is a new revenues, avenues I say will be increased for gaming. Similarly, when we talk about, let's say, marketplaces or let's say, online shopping, we are the country, I know from the fact that I come from this entire digital industry. Before five years, we are the country, 80% COD, 20% online. Now we are 80% online, 20% COD, right? So the trust is building, but when we have this technology into place, the trust will go further, and then your online shopping, your online payments which has already gone up at level high will further increase and create other revenues for us. My next question is to both Rob and Adrian. What do you think will, what will create obstacles to the new, to the growth of the new digital economy? I mean, one is bandwidth, like nobody kind of raised their, or rather everybody raised their hands up saying that they have a bandwidth issue. Do you think we are ready for Web 3? Are there more obstacles? Besides, of course, there's 5G coming for sure. But what are the obstacles that you foresee that would kind of, you know, impact the growth of? So Rob and I actually discussed specifically this point, and you know, it's interesting you ask a question about infrastructure. You go to any panel discussion, whether it's about the budget or Web 3.0. If you say infrastructure, everybody thinks you're saying something smart. I don't think it's about infrastructure at all. The infrastructure, in this case, with 5G on the horizon and, you know, things like quantum computing, your infrastructure will be less of a problem. I think the problem will be if people like Rob Me and Sunil adopt the mumbo jumbo of the metaverse and start talking hash functions, decentralized, DID, ONDC, and this alphabet soup. The more intimidating you make a new technology intellectually, the less likely it is to get adopted. I mean, that's a well-worn truth. Rob, your point of view? So I agree with you that I don't think it's infrastructure because I think that's the technology has been, is being built and being deployed and rolled out. So that's just a matter of time. I think one of the interesting lessons, the metaverse is not exactly the only manifestation of the Web3, but just to use that as an example, engagement in metaverse spaces is hiring games where there was a pre-established audience that was there for a reason, and they have pre-established mechanisms, the gamification. So we now use gamification, not just in games, but we use gamification in learning, you know, scoreboards and reward systems that play to the psychology of a consumer. So games, when you put a metaverse experience and immersive experience, you're expanding on an existing audience, giving them a reason to be there. There's some amazing technology in Decentraland and Sandbox, but there's not as much engagement because there's nothing to really draw you in as much. You know, so I was being asked some questions outside about IPL, and I come back to IPL, you know, that's a reason to get people into an experience. And so we should never forget the traditional, you know, ways of building audiences and connecting people and creating some value, and that's the biggest challenge is people build because they can.  So I think we need to go back to the basics of let's make it fun and engaging and give a reason for doing that, and that will remove the barrier. But if we don't do that, if we just get caught up in the hype and the mumbo jumbo, and there is a hype curve. Every new technology has the hype curve, and following the hype curve comes the disillusionment. But disillusionment is not the end of the story, so some people are on the disillusionment. Now we just need to move to the, okay, we've learned a lot. Now what makes this really exciting and valuable, and how do we get back to the basics of doing that? But there's one other thing here. It's not so much engagement. It's a bit lost in the weeds over here, right? The real incentive, Sunil touched on this, but he spoke of it from the marketer's point of view. Like, again, if you would just ask any of us, right, what is the probability that your salary will increase 300% next year? Other than Anita, anyone? So I was sitting next to Anita before the panel discussion, and two notifications popped up. I wasn't invading her privacy, but I couldn't help see her phone, right? One was Fiorenza Ladies Group. So obviously she wants to interact with real people in her building. But the other was Vazirex, which, as I understand, is probably a banned cryptocurrency thing. But you know, the fact that cryptocurrency gives you the minimalist possibility that you could convert your net worth into 10, 20x. The fact that some goofy art that you create becomes a revenue stream. I mean, we've seen a foreshadowing of it in the digital creator economy, right? No other mechanism today provides people avenues for income that is based purely on their creativity to this extent, in the combination that it is. I'm not talking of creators and influencers now. This takes it to another level. Whether it is your own data, where you can monetize it by offering it in exchange for goods and services, whether it is some art you create, whether it is something you, you know, UGC, as we used to call it, you create for a brand that you can now track and trace to see how a brand is using it, even if you're not a celebrity, or whether it's investing in fractionally in crypto. These are all revenue opportunities that the lay person or even the salaried person has been robbed of. I mean, these have been exotic ways of making wealth and money that have belonged only to the informed or people in silicon valley who take hormone therapy and things like that. I think web 3.0 offers everyone that opportunity. And I think that's what makes it an accelerant to the economy, not just marketers using it. Before I move to the next question, congratulations, Anitha, on your 300x increase. But moving on, Rob, while we speak of the benefits of web 3, what about the ethical or the human cost associated with web 3 experiences? I mean, there are some experiences internationally. It's been, you know, where, I don't think it's been a pleasant experience using web 3.0. It's misused to a certain extent. How do you kind of tackle that? That's a huge topic that whole forums, multi-day forums are held on. So I think there is, the good news is, there's a lot more discussion about the ethics of AI. And, you know, I think when web 2.0 was being developed and launched, I think there wasn't as much conversation about it. I think it was, let's just get this thing up because it's kind of really cool. I think now there's a lot of conversation. I'll give you my one personal experience, was I was trying out chat GPT. You know, the first time I got Apple, this is cool. I'll ask some difficult questions. I said, help me write an e-mail to my 12-year-old son to convince him it's a good idea to do his homework. And so I wrote this and came back with a very eloquent answer, a bit less emotive than I would have been. But it ended with love, mum. We are in a gender fluid world, Rob. So if there's something you want to share with us, you may as well do it now. And I'm not embarrassed to be called mum. That's okay. But I just, it kind of flags one of The issues that, you know, we're using a lot of ai tools that Have been trained in the biased world that we've all grown up In. And so if we want to make a better World, we have to be able to address some of those concerns. I think there's an awareness and discussion. We haven't cracked that part at all. I think we haven't decided what safety in the metaverse looks Like. And, you know, there's a lot of Conversation about that, which is great. Maybe it's not universally discussed, but there's a lot Of groups looking at the ethics of ai and what does it mean. I've had a conversation with the ministry of communications In Singapore before when we were talking about let's push, You know, aggressively into reskilling and driving towards This ai. And my question was, what do you do with all The people that are currently working in the jobs that are Going to be replaced? And so it's not that, oh, don't Worry, we've always replaced them in the past. Okay, well, what are you going to replace them with And how are you going to enable that? So I think there's still a lot of these points to discuss. The good news is there's a lot more partnership between Governments and enterprises and experts and institutions to Try to think about and have that conversation. You know, to have digital India as a mandate consistently Being pushed forward wouldn't have happened 20 years ago, Not just here, but in a lot of places. And so the fact that people are having that conversation Is great. I don't think we have the answers yet. And we do have to try and address as we go along, But there's a lot of things there. I think this question here is actually a very potent answer To the question you asked earlier in terms of what the Obstacles would be. You know, as Rob said, in web 2.0 We had a pass. It just came on and now we're dealing With the aftermath afterwards. But if you've seen how all The tech overlords that were earlier sort of praised and Even prayed to have now fallen, I think, and have feet of Clay, it is because they hadn't thought through the Ethics of it. And I think if there's one obstacle That will come in the way is the unsavory experiences That are possible that rob and you both alluded to will Prevent big brands that hold their brand reputation very Sacred from participating until all of that is sorted out. So it's not just a issue of virtue or justice or ethics Or morals. It's really a question of if this Isn't sorted out at the beginning, there will be much less Brand participation than there was in web 2.0, which could Then effectively either delay or at least destabilize the Adoption of web 3.0. That would be my... And i just add one build on top of that. I don't think all Brands are going for the in or out conversation. What is quite encouraging. You saw in a number of the examples I gave, brands are weaving in sustainability aspects into Their participation. I think it's going to be important. Some brands say i'm going to wait and see if it gets better. Other brands are saying i'm going to be part of solving That more positive future. That takes a bit of courage. Not every brand will be in a place or have the desire to do that. But some brands are stepping up because the role of brands in Society is becoming more important. Not just a nominal Tick in published reports, but genuinely if you're going to Attract the next generation, the role of purpose in hiring Talent is absolutely key these days. I think there's a chance, not everyone will do the same, But i think there's a chance that, and this is one of those Opportunities of if we're going to do it, maybe brands can be Part of doing it right this time. I agree to that. I think we should speak more about it And of course then take steps. I know recently open ai Announced that they are going to flag out videos or Information or any content created by ai because right Now it's so difficult to differentiate between what's an Ai video and what's a real video. Before i move to the next section. I don't know what we're saying that we need to have a Partnership with the government, but if you look at the pace We are, although the government doing a lot of initiative, But if you look at e-farm season in India, they came like 7-8 years now, but their last final policy came in 12 January. So we're working at that speed. And at the human nature, if you do something, We say, okay, let everybody do it. And i've seen this one feed with my LinkedIn Where one hospital from Hyderabad saying that now we have Used Metaverse. I said, really? I'm not going and doing shopping in a Metaverse.  So i think it's a lot of Choices with brand needs to evolve or analyze that what You're getting into, how this is going to help, What are the ethics, what are the compliance policies At a company level rather than going at a government Level. And if you think within first, I think we know that what we're doing and we can Secure from that perspective. Can i just say you've triggered one other thing that Actually at densely we've spent a lot of time. Making decisions of brand representation in Metaverse And on web three platforms. It's not just the job of the Cmo's and the marketing function. It's critical to align the finance functions and the legal Functions and rights management. It needs to be an aligned approach because otherwise you Really are exposing yourself to risks. So before i move to the next set of fun questions, My one of... These were also fun, hero. Yeah, is it? It will get better. So my next question and i think that's for all, If you had to maybe mention just one or two points, What do you think the marketers then should do or shouldn't Do with web three? Just a pointer to each one of you. Yeah, i think the way we look at it and the way we Encourage our group companies to do is really to Don't intellectualize it but experiment with it, right? Sort of do and find out and do and learn. The other is when you're trying to sell this in and i'm now Talking about the real adoption of it. The old adage of show don't tell, still operates. Show the example. i think rob some of the examples you Showed were people making perhaps clumsy initial steps But at least showing consumers and their own stakeholders What can happen. And i think the great opportunity For marketers and their consumers right now with web 3.0 Is that they can truly co-op them, truly co-create. I know these have been buzzwords in the past where Marketers do whatever they want to do and say we co-created, We co-opted. No, you haven't. It hasn't been the customer leading you and creating things. I think so far you've actually been communicating to them Rather than co-opting them. And i think that's what Marketers really now have an opportunity to do without the Distinction of, as i said, time, distance and space. The focus group of your is suddenly envisioned and completely Liberated from the focus group room. If you think about one simple unit of how we were Gathering consumer insight and believing that we were Co-creating with consumers. Today you're not confined by That physical space and i think the leaps that you can take In so far as understanding new consumers and not just Creating products and communication but creating new Consumers for what you offer is tremendous. I think that is the true unleashing power of web 3.0. What you should not do is you need to have a clarity first. What do you want to do for your brand, for your company? And i think this clarity is still not there with a lot of People. I'm not saying i'm smart. Even i don't have because if you look at everybody who Wanted to get on a chat box where we know 50% that Doesn't work. And then you're getting into Something which is completely new, not evolved yet Completely. So we need to define what we really Want to do. So if you ask me that if i have to start Today, where i would start today. So most of the brands you see They have their own websites and there are a lot of millions of consumers Coming to brand websites. They're not an e-commerce website. So if you're not doing an e-commerce, why don't you create that Brand website to an experience website. So you just give an experience to the consumer, provide More information, don't sell the brands and sell your Information to the consumer about what they're looking for. Start from there. So start slow. And then gradually when you know you are sure internally testing it Like i didn't say that small test, keep doing it. Once you see it successful, pilot, doing well, secure, Tested, then you go back and see what you can do. But it has to start slow and then pick. It's not that everybody is doing i want to jump in and do that. And then ultimately you already lost millions of dollars into that. It's a little bit similar to that. I was going to say the most important thing is to understand why. Why do you want to do this at all? I mean, what are you trying to achieve? So heineken was kind of clear they weren't trying to look For a measurable marketing ROI for that experiment. It was prbuzz for a new brand which was pre-marketing launch. So i think they had an objective that may not have Achieved a marketing objective if you wanted to do brand build, But it was a prattention specific metric. And so if you want to experiment and learn, then go with a Mindset of experiment and learn. If you really think it's a brand build, then you need to go With a commitment to a brand build. You wouldn't like put a couple of spots on a primetime show And go, that's it. I'm done branding now. So understanding why are you doing this at all? Is it fomo? You just scared you're missing out on a cool thing. So I think understanding why you want to do this And what you hope to achieve is really important Before you make decisions on what you do and where you do it And how you do it. I think if you nail that part, and it's not always easy Because there's a lot of noise and, as you said, a lot of noise A lot of cool language and cool experimentation And it's like, okay, what am I really trying to achieve here? Great. So you can't have a web three Conference and not have ai asking questions, right? I mean, i'm just physically present here. So what i did was i said that if chat gpt had to moderate this Panel discussion, what are the questions they would and ai would ask you. And it's very simple. You can just pick the black Cards up there and you can answer in yes and no.  And i have literally taken some 10 questions that the ai wanted To ask you. And you have to answer it as Either yes or no. There's no maybe. No gray areas. Are you ready? It's like a rapid fire. Okay. Immersive technologies like ai and vr, the future of brand Experiences, is ai transforming the marketing industry? Is the meta was the next frontier for brand activation? Are virtual events the future of product launches? Will ai be the next influencer on social media? Yes, no? Okay. Are you planning to explore Opportunities in the web three space? Can ai write better copy than a human? I think ai is insecure. No. Is the use of nfts becoming more mainstream in marketing Strategies? Does your brand have any plans to leverage Metaverse technology for immersive experiences? Have you looked into using artificial intelligence for Personalizing customer experiences? And i don't know why this question has just popped up. Do you like the moderator of the panel discussion? Really? Okay. Thank you for being such a spot.


Let's go PA. Let's go. Let's go Chris. Good job boys. All right. I recorded a bunch from the Little League World Series. Now I don't have the final matchups that are recent. These are from earlier on and it's just a collection of things. I found that I liked and I wanted to share with you. So it's not one instance. It's a lot of instances here. We go. First up is Fan from Taiwan. 5'8", 164 pounds and the best pitcher I've ever seen in the Little League World Series throwing 78 miles per hour. Reaches 80 miles per hour on his fastball. Strike out. You're gone. That kid didn't know what happened. Oh, also throws a curveball and a slider. That's like an MLB slider at 71 miles per hour. Pretty unfair to have those two pitches at 12. Oh, he also steps to the plate and the 4'8", pitcher from Canada is like, oh, I got a pitch to this kid. Okay. Here we go. 1-0 pitch rocket home run because the dude is Shohei Fan. Maybe the best player I've seen. Now in the third inning, he had an immaculate inning. Of course he did. Deeper in the Canada's lineup, that's a nice foul ball. You should keep the ball if you get that off on. Then he goes slider. Nice foul ball. Here's two sliders in a row. You're out. First pitch, fastball. 78 miles per hour. Next pitch, slider. Next pitch, curve. Like a get me over, freezing curve. Then he opens up this kid, curveball. Strike one. Next pitch, harder curveball or slider. Did he go? Yes. He went. 0-2, high fastball. Get some chasing 81 miles per hour. The best pitcher I've ever seen in the Little League World Series. Now to give this Canadian team some love, they got eliminated but had the best defense of all the teams that I saw. The catchers were making plays. Chasing foul balls, mask on, comes down with it. The outfielders were making plays. Look at this. Fake bunt, left field. Got it. At the feet. Easy. Against Mexico, tie game, runner on. Diving catch from the center fielder. He makes the grab. Glass is on, looking great into the heel of the glove. I guess the finger side of the glove. You got another. Now the catcher takes his mask off, chases this one down. Again, up against the wall, hair blowing in the breeze, showing the flow off, protects himself. Team Canada was awesome at defense. You always love seeing the different styles of baseball come from the foreign countries. The Japanese batters, a lot of fake bunt, a lot of rocking motion fake bunt. The catchers in the other batter's box and they get them. They get them.  I'm in a bunt. I'm in a bunt. The catcher, he gets the hell away from the bat way far away. That's a ball. Now that was something a lot of these catchers did. Coach called for outside. The catcher got outside. I mean way outside. I mean no one knew what was happening outside. Just outside in the other's box. Hey, aim over here. Let's throw balls. Did it work? I don't know. Team Mexico's still in it. Framing that one doesn't get it, but then this pitch gets called to strike and I don't think that's ever, I don't think that's ever over the plate. He catches it on the line and I think that's the furthest it's gone, but it is a wider strike zone, but that blew my mind. I mean they always kind of do that in the Little World Series, but this catcher was really, really doing it. Also, we got to see one of the Japanese players tie a shoe. Time blew. One time a shoe. I was very interested in here. Perked up in his seat. What's he going with? Bunny ears, loop, swoop and pull. He goes loop, swoop and pull. Awesome. I applaud him for that. A lot of 12-year-olds. Now he did, he was pretty, it's not a great tie, but he loop, swooped and pulled. If you're still doing bunny ears, you're out. This was a sweet moment. Mexico, Japan. Coach comes out, bases loaded one and says, hey, why you look so nervous, man? What's the worst that happens? It's a homerun? Who cares? We're in the Little World Series. This is fun. And he's just smile. Come on now. Let me see a smile.  You know, he was talking in Spanish, but they translated it. And I know that that is actually what he was saying. And he was, look, he says, hey, man, smile.   He's not smiling, but strike one, two, one, fouled off, strike two. Oh, frozen on the breaking ball.  Business at hand, hits the next batter, that does score a run, but then frozen. First pitch curve ball, second pitch curve, fouled back O2, got a little wiggle room, goes outside, one and two. Oh, that was right down the middle and the kid was early on it. So he dangles the leg on him, gets the grounder, he's laid on it, and they get out of the inning. Look what he did here. He changed up his whole delivery. He did a little Nestor Cortez, Cueto, little leg dangle on the last one to mess up the timing, because he was way early, then he's late. Love it. Love it. North Dakota's Cash Martinez in a bit of a jam here in the second inning. Bases loaded one out, one one pitch and look what happens. The runner on third, delayed steal of home. The bases are pretty close. You can get away with that stuff and it's just timed perfectly. The catchers frame in the pitch, gets the strike call and then gets the ball back to the pitcher, never looks the runner back. The runner on third takes off as soon as the catcher releases it, just how you do it. And then they really got to exchange. I don't think they were going to get them. What a nice little trade turn or slide and pop up in celebration by him too. Look at this, ready?  Let's go. Now Cash Martinez is upset. Fast ball, strike one.  And now the catcher says you want fast ball? No. You want the curve ball? No. What do you want? You want the slider? Yeah. Wham. What a pitch. What a pitch. I mean, this is a Frisbee slider. Look at this. Oh my goodness. What a pitch. Oh, too. Woo, decent swing by the kid on Texas too. What a pitch by Cash Martinez and he's out of the inning. Also a little love from this game. Third baseman on Texas made just a smooth play. I mean, that kid just got hands. That is, he charges the ball, gets it in rhythm to the bare hand in stride, makes to toss.  Here's another fun play from Pennsylvania road island. Bouncer back to the pitcher. Oh, off the glove stays with it. Glove flip to first. The ump says you're out. What a cool play. Let's see the replay. Really well done, except he was safe. He was safe, so they did overturn that. But nonetheless, I appreciate the play. It's true nothing. Doing the bird. Doing the bird, baby. Scoreboard coming down. Berg steps to the plate for Pennsylvania, representing the mid-Atlantic. They're down two. He's leading off the third. They need base runners over the right fielder's head, and he's got to stand up double to start the second. Let's go. Come on. Hit him in. They get him to third base on an out and then with two strikes, two outs puts it in play. He scores the first run. They're on the board. Let's go. That a boy. He's clapping for himself. Mom's happy. Oh my gosh. Let's go. Yeah. Now the Berg is up again. Bottom fifth tying run on second base. Big leaguers in the crowd. It gets through. Shorbers coaching third.  Let's go. Oh. Harper got chills. Look at him. He said, oh, I got chills. Whoo. Oh, yeah. Look. Goosebumps. Damn. I like this Pennsylvania pitcher. Watch this. He gets swinging strike three and board. Done. Inning over. Over it. Watch the leg. The leg swings like a pendulum and then straight into the stride off the mound to the dugout because the inning is over. Now same game. Other side. The, the Rhode Island pitcher. Full count, two outs. Get some. Now he, oh, now he's got to go to the other dugout. So he's got to about face. He throws a little, a little celebration for himself, which I like. Ooh. Glove off. Works over. Done. Next one. Mexico. Lefty. One, two, two outs. Get some swinging. Kind of just a pause and out. I don't know. That's not my top. Right here. Kind of like a, ooh, out. And last. Team Canada. Little sassy. A little sassy exit, right? A little like, we're down nine, but I'm still happy. Ugh. Good. Finally. Done. Who do you got? I think the two I showed first are the front runners. Thanks for watching. Literally Worlds Series. Maybe I'll do another one with the final games coming up. Go watch the semifinals. Go watch Fawn from Taiwan. He's awesome.


Lost treasure and occult's devious plans to resurrect an evil creature. Horde of the Dragon Queen is a campaign for those who wish to travel through the Sword Coast, infiltrate an organization's operations, and perhaps encounter a dragon here and there along the way. This will be a very brief explanation of the story that you and your party will encounter when going through the module, Horde of the Dragon Queen. Your adventure begins when you spot the town of Greenist being raided and attacked by a blue dragon. Rushing into the fray, you aid the townsfolk by guiding them towards a large building known as the Keep. As you escort the townsfolk, you bump into hordes of cultists and cobalts. Fighting through these raiders, you finally reach the Keep. Here is where you meet Governor Nighthill. Grateful for your protection of the townsfolk, he requests that you aid him throughout the night. Nighthill sends you on various missions to save the town and prevent the Keep from falling. Thankfully during your mission, the blue dragon flying overhead leaves the town. As sun breaks and just as the raid ends, a half blue dragon named Cyanrath calls out for a challenger to fight him. The half dragon holds some townsfolk as prisoners and gives his word to free them after the challenger completes the duel. One of the prisoners is a woman who is the sister to a guard on top of the wall of the Keep. If you don't accept the challenge yourself, the guard will step forward and be brutally murdered during the duel. Cyanrath upholds his end of the bargain and lets the prisoners go, hauling off loads of treasure as he leaves. With this duel, the raid ends and you are left to lick your wounds from a brutal night. When the dust settles, it is apparent that the town is in shambles. Governor Nighthill approaches you with a desperate plea. He asks that you follow these raiders and find out more information about them. Not many men are left from the town and the ones that are still alive are severely wounded. You agree to help the governor and make your way out. As you track down the cultists, you find their trail leading to a large camp. From the entrance, you see plenty of cobalt and cultists but many mercenaries as well. Blending into the crowd, you enter the camp to learn information about these raiders. You find that the cult running this operation belongs to the Cult of the Dragon. They have been raiding many small towns for their treasure but decided to finally raid the larger town of Greenist. Their main goal seems to be amassing treasure but instead of selling it, they seem to be hoarding it. Additionally, hush talks of dragon eggs hiding in the camp makes its way to your ears. You spot some cultists loading the treasures of the town into a cave. Attempting to investigate further, you are caught by the cultist as an outsider and brought before Frulem Mondath. She declares that you will be executed tomorrow morning and has you tied to a post.  During the night, he introduces himself as Leosin of the Harpers. He shimmies a hidden dagger from his boot and cuts the rope from both of your posts. Leosin was investigating the cult's recent activity and decided to let himself be captured. While in captivity, he was able to learn much of the cult's secrets. Feeling as though his plans have been compromised by your arrival, Leosin suggests that the two of you return to Greenist to report to Governor Nighthill. Tracking back to the town of Greenist, you notice the town has cleaned up significantly from that eventful night. You report your findings of the cult of the dragon to Governor Nighthill and mention the rumors of dragon eggs in the Raiders camp. Governor Nighthill requests that you travel back to the Raiders camp and keep a watchful eye on the group and night like the other must not be allowed to happen again. Leosin tells you that he needs to travel to Altarol and meet a man named Froome. If anything noteworthy were to happen at the camp, you can travel there and discuss methods of moving forward with him. Arriving to the camp, you are greeted with a much different sight. The camp is abandoned except for their occasional raider that is left behind. Taking advantage of this opportunity, you enter the cave to find the dragon eggs. As you delve deep into the cavern, you find both Mondath and Cyanrath guarding some chambers. This time, you defeat both of the cultists and capture them for questioning. They reveal that the raiding operation is being overseen by the two of them and they were ordered to gather loot by a half-black dragon named Resmir. Traveling forward to the guarded chambers, you discover that their plans are much more grand than what you thought. A carving of a five-headed dragon emerging from a volcano lines the wall. You recognize the figure as Tiamat, the Queen of Dragons. In the middle of another chamber room, you find two black dragon eggs and a third egg hidden in the corner. You smash them to pieces, knowing fully well that nothing good could come out of allowing those eggs to hatch. On the desk belonging to Mondath, you spot a map ambiguously denoting movement from the camp to up north. Lastly, you search high and low for the treasure of Greenis and nothing is to be found. You grab the map and begin your journey to Elterol. You meet with Leosin in Elterol and hand over both the map and the captives. Who introduces you to Froom of the Order of the Gauntlet. Leosin and Froom look at the map and deduce that the cult of the dragon must be taking the treasure up north. You can intercept them at Baldur's Gate and follow along with the cultist to see where it leads you. With your new mission in mind, Leosin and Froom take their leave to report back to their respective organization, leaving the lost treasure for you to handle. You make your way to Baldur's Gate where you find the cultist joining a caravan with their stolen goods. None of the cultists seem to recognize you for now, so you apply yourself to be a guard of said caravan. As you travel north, past the city of Waterdeep, you pick up some travelers on the road. Two of note that enter the caravan are a Red Wizard of Tei and a Shifty Gnome. The Red Wizard of Tei goes by the name of Asbara Joss and is found occasionally talking to the cultist. The gnome on board introduces herself to you as Jamna Gleam Silver and claims she has been following the cult as well. With a newfound ally, she wishes to tag along with you until you find the stolen treasure's destination. North of Waterdeep, the caravan stops at a supply depot known as Carnath Roadhouse. Here, the cultist unloads the crates of treasure into a locked room that is protected by a half-orc. With the help of Jamna, you steal the key of the locked room from the half-orc and sneak into the storage facility. You find it empty except for a hidden tunnel in the corner of the room. With no other leads left to follow, you enter the tunnel in pursuit of the treasure. You emerge out of the tunnel into a marshy land where you find difficulty traversing. Lizardfolk appear from the depths of the swamp to attack you, but you fend them off and attempt to converse with them. They explain that the Bullywooks and themselves have been hauling off crates of goods through these marshes and into a castle nearby. The Lizardfolk agree to take you to the castle in hopes that you will overthrow the inhabitants, for they have been mistreated by the Bullywooks that occupy the castle. Upon reaching the building, you sneak your way in to find Asbara Joss and Resmy residing within and use this opportunity to attack. The two of them dash for a chamber room and teleport away by uttering a passphrase. You decide to clear out the Bullywooks to liberate the Lizardfolk and find the passphrase hidden on a parchment in Resmy's chamber. You step into the chamber room and utter the secret phrase to find yourself engulfed in a blinding light before teleporting away. Gust of cold freezing wind pelts you as you find yourself high on top of a mountain. You see a lodge and can only assume this is the direction of which Resmy must have escaped. You barge through the front doors of the lodge hoping to catch the half dragon in time. Here you find cultists who are incredibly surprised to see you along with a woman dressed in white. She introduces herself as Talus and that she belongs to the Cult of the Dragon. Talus explains that she wishes to climb the ranks of the Cult of the Dragon and is willing to aid you if it means the defeat of a higher ranking member. She explains that Resmyr has been gathering treasure for a horde dedicated to Tiamat, the Queen of the Dragons. A cloud giant sky castle parked at the city of Parnas is being used to transport the treasure to a location known as the Well of the Dragons. She hands you a banner and tells you to raise it when approaching the castle to indicate yourself as an ally to the Cult. Lastly, she tells you of a secret phrase that will grant you safe passage once aboard the sky castle. You accept Talus's aid and pursue the city hopefully before the castle departs. The village of Parnas is overrun by cultists. Many are afraid to speak against them and some are even working with the cultists. A small few are willing to speak to you about the location of the castle and tell you that it is only a few miles off from the village. As you approach the castle, you raise the banner which allows you to enter the castle unalarmed. During your exploration of the castle, the ground underneath you rumbles and you understand that the castle is now moving through the skies. There is little time left and you must stop it before it reaches its destination. You fight your way through hordes of cultists, a vampire, and a dragon who sits on top of a horde of treasure that seems suspiciously familiar. Found in her own chamber, Resmir prepares herself for battle against you for her plans must succeed. She lunges at you with her long, sinister blade and the two of you collide until only one victor stands. You have beaten the half dragon into submission and decide to bind her as you figure out a way to stop this castle. Further into halls is the cloud giant named Blagothkas. He introduces himself as the owner of the castle and a proud giant who wishes for his kind to once again pick up arms against the dragons. The giant believes if Tiamat is risen, his kind will be forced to deal with the danger as a call to action. You befriend the giant and, with a little bit of persuasion, convince him that it would be in his best interest to change the course of the castle. He agrees with you and changes the course of the castle northward. Asbara Joss, who has been watching from the distance, takes his leave and abandons the castle. With the course changed, you have prevented the treasure from falling into the hands of the Cult of the Dragon, thus ending this campaign and beginning the rise of Tiamat. Hello everybody! If you guys enjoyed the story of the Horde of the Dragon Queen, please subscribe and give me a like. It would really help me out. Thanks!