Amen. So keep your place in 2 Corinthians chapter 6. We're going to be coming back to that chapter throughout the sermon this morning. And this morning I'm going to talk to you about the topic. We're in our Baptist Basic series. We're going to have a Sunday morning sermon section of that series this morning. So we're going to talk about this concept of separation this morning. And you say, well, separation, we've heard sermons about that before. Well, you're going to constantly hear sermons about this because it's one of the biggest challenges of the Christian life. So this morning I want to look at a little different aspect of separations. The title of the sermon is the 3 W's of separation. If you look down in your Bible at verse number 17, this is the verse that we constantly quote when we talk about separation in the Christian life where it says, wherefore come out from among them and be separate, sayeth the Lord, and touch not the unclean, and I will receive you. The Bible tells us that as Christians we're to be separate from the world. But we're going to look at the verses before these, this verse number 17, we're going to look starting in verse number 14 this morning and just kind of do a really deep dive into what these verses mean. So separation, what are we talking about when we say the word separation as Christians? We talk about it, we preach it, you know, you're supposed to practice it in your Christian life. What does it mean? So the 3 W's that we're going to look at this morning is what is it? What does separation mean? You know, from who? You know, who are we supposed to separate from? And then of course why? Why does the Bible teach separation? I mean why do we have to do this? Why is it important? You know, is there consequences if we don't separate? So let's look at these questions this morning. Let's look at the what, the who, and the why of separation. Look down at 2 Corinthians chapter 6. Now like I said before, we've looked at verse 17, you know, again and again and again, it's the go-to verse in the Bible for separation for the Christian. But let's start reading now in verse number 14 and let's look at the what of separation first of all. What is separation? Look at verse 14 of 2 Corinthians chapter 6. The Bible says, Be ye not unequally yoked together with unbelievers. For what fellowship hath righteousness, righteousness with unrighteousness? And what communion hath light with darkness? And what concord hath Christ with belial? Or what part hath he that believeth with an infidel? And what agreement hath the temple of God with idols? For ye are the temple of the living God, as God has said, I will dwell in them and walk in them, and I will be their God, and they shall be my people. Wherefore come out from among them and be ye separate, sayeth the Lord. Wherefore means for this reason? Okay, because of this, because of the things I just explained to you in verse 14 through 16, come out from among them and be ye separate, sayeth the Lord, and touch not the unclean thing, and I will receive you, and I will be a father unto you, and ye should be my sons and daughters, sayeth the Lord Almighty. So what is separation? What is it? The first W. The verse about separation starts out in the context of believers in verse number 14, being yoked together with unbelievers. Okay, so it says, you know, being yoked together is the opposite of separation. So what does yoked mean? Yoked means joined together, and then it actually defines it for us in the second part of this sentence where it says, for what fellowship hath righteousness with unrighteousness? So what does yoked mean? It means joined together, and then it defines it for us again, meaning having fellowship with. So what is separation? Separation is the opposite of separation is having fellowship with someone.  What do we do when we have fellowship here? When we have fellowship after church, what do we do? We hang out. We talk. We fellowship, right? We have, we spend time together. We, you know, we're, we're fellowshiping together. So the Bible says that the unbeliever, the believer should not have fellowship, should not be yoked joined in fellowship, verse 14, with the unbeliever. So that is what it means. Okay, that is what separation. When, when it says be separate, that's what it's talking about, is having fellowship with unbelievers.  We'll get to that in a minute. But look, that's what the Bible says here. We're going to look at a lot of Bible this morning.  This is what the Bible tells you to do. Okay, so look, that is the what. The what is to not be fellowshiping with unbelievers as a believer.  I mean, that's, it's not complicated. I mean, it's not complicated. Okay, now, what is the second W? So the first W is pretty easy. Okay, the second W is who? And we already kind of touched on this, but it's with unbelievers. It's with unbelievers, fellowship, friendship, a social relationship with any unbeliever is the who. Okay, now, do you have a fellowship with unbelievers? The Bible says that you shouldn't do a, you know, do a life check right now for two seconds in your mind. You know, ouch, right?  And I'm telling you, a vast percentage of it is because people are having fellowship with unbelievers, and there's just going to be trouble there. There's just going to be trouble there. So that's the who? Any unbeliever. What does that mean? Any unsaved person. That's what the Bible is saying here. You're like, that's pretty extreme. But look at verse 15 and verse 16. You say, you're saying I can't hang out with or have fellowship or a social relationship with any unbeliever. Like that's pretty extreme. Well, let's look at the language the Bible uses. If you have fellowship, if you have a social relationship with an unbeliever, this is what the Bible says that it is like. Look at verse 15. Look, this is just the Bible. This isn't me. Okay? Verse 15. And what concord have Christ with Belial? You know what Belial is? Belial is Satan. It's saying having fellowship, having a social relationship, the Bible compares that if you're a believer and you have a social relationship with an unbeliever, it is comparing it with Christ hanging out with Satan. That sounds extreme. That's the Bible. Look at verse 16. And what part have he that believeth with an infidel?  Infidel just means unbeliever. That's it. I mean, is that hard to understand? This is pretty simple stuff. This is a really easy concept, folks. Super easy concept, but people just have a really hard time implementing it in their life. And we'll get to that towards the end of the sermon. Look at verse 16. But wait, there's more. And what agreement have the temple of God with idols? For ye are the temple of the living God. If God has said, I will dwell in them and walk in them and I will be their God and they shall be my people. Look, he compares it with Christ hanging out with Satan. I mean, can you imagine Christ hanging out with Satan in a social relationship, fellowshiping with Satan? And then he says it's like putting idols in the temple of God. Turn to 1 Corinthians chapter 6. Turn to 1 Corinthians chapter 6. You say, what? Putting idols like false gods in the temple of God? That sounds pretty serious too. But guess what? It fits because it says in verse 16, for ye are the temple of the living God. What does that mean? Look at 1 Corinthians chapter 6 in verse 19. It fits perfectly. The Bible says this in verse 19 of 1 Corinthians chapter 6. Just one book back. What? Know ye not that your body is the temple of the Holy Ghost, which is in you, which ye have of God and ye are not your own. For ye are bought with a price, therefore glorify God in your body and in your spirit, which are God's. So look, we learn in Ephesians chapter 1 that when ye get saved ye become sealed by the Holy Spirit. It's the tool that God uses to seal your salvation is the Holy Spirit. The Holy Spirit is literally in you and in 1 Corinthians chapter 6 it says that that makes your body a temple of the Holy Spirit. So your body is a temple of God, the Bible says. That sounds pretty serious. Look, as you hang out with unbelievers, the Bible says you are polluting that temple.  Look, I'm not talking about soul winning here. I'm talking about fellowship. I'm talking about friendship. I'm talking about a willing social relationship with unbelievers. The Bible says that you're polluting this temple when you do that. That is the comparison that it gives, which brings us to the final W this morning, which is the why. Why separate? The why of separation. So we see who we're supposed to separate from. What is separation? A social relationship. Why or who? Unbelievers. Those are pretty simple. Those are pretty simple criteria right there. But what is the why? Why is this doctrine in the Bible? Why is God so extreme and so just absolute is a good word for it on this doctrine? Here's what's interesting. Here's what's interesting. As you ignore this commandment, because it's a clear commandment in the Bible, as you ignore this commandment of separation and you continue to hang out with unbelievers, whether that be friends, whether that be family. Does it distinguish, by the way? Does it distinguish? Does it say do not be unequally yoked with unbelievers unless you've known them for 20 years? Does it say do not be unequally yoked with unbelievers unless, yeah, unless they're your cousin or whatever? No, it just says do not be unequally yoked with unbelievers, period. But here's what you'll find. Here's what you'll find. It makes no difference whether they're friends or family, how long you've known them, what your history is with them, nothing. As you start to grow, here's what's super interesting. As you start to grow, we're looking at the why of separation. As you start to grow in your Christian life, as you start to learn the Bible, as you start to, you know, implement the Bible in your life, in your family, as you start to live a Christian life that is pleasing to the Lord as you start doing those first works and preaching the gospel to the lost. And as you start raising your family, you start raising the next generation, you start raising the next generation a certain way. Like maybe you start homeschooling your children. Maybe your wife stays home to raise her children, as the Bible says. Maybe you're raising your daughters to, you know, with the idea that they would stay home and raise their children and teach their children at home as well. Maybe you start doing those things that the Bible teaches and look at verse number 16 of 2nd Corinthians chapter 6. Here's what you're going to find. As you start doing all those things, look at verse number 16 and I want you to circle one word or underline one word or highlight one word here and it says, and what agreement have the temple of God with idols? Here's what you're going to find. As you ignore this commandment in the Bible and as you start growing in your Christian life, you're going to find that you simply aren't going to agree with much with these people that you're fellowshiping with, with these people that you're socializing with. You say, you say, okay, well, we just won't talk about things that we don't agree about. We just won't talk about things that we don't agree on. You will find as you start growing in your Christian life, you don't have much to talk about. This is what you're going to find because what agreement, what agreement at the temple of God with idols? What agreement are you going to have with an unbeliever? And you say, well, no, we agree on everything. Well, then you're not growing in your Christian life. If you're hanging out with unbelievers and you're fellowshiping with unbelievers and you just agree on everything and everything's exactly the same in your family as it is in theirs, then you're not growing in the Christian life. But as you begin to grow, as you begin to grow, you will find that you don't agree with much.  So look, it's a commandment in the Bible, but it's also a pragmatic one. It's a very pragmatic commandment. Look, you're going to find that all commandments are this way. You know, we talked about it on Wednesday night with fornication.  It's a commandment from God. It'll preserve the nation. It'll preserve the next generation by preserving the family unit that God has ordained. But it's also just good for you personally. It's also very pragmatic, just individually from a health standpoint. Look, 1 Corinthians 6 says you sin against your own body if you commit fornication. So these commandments, look, first of all, you know, they're commandments from God. That should just be enough. But look, they're good for you. They're very pragmatic. Separation is no different. Separation is no different. If you don't separate, you know, from unbelievers, first it's a commandment and that should always be enough because many times, look, many times we think we know what's good for us. Many times we think we know what's good for us. But let me tell you, the Bible is never wrong. And I've been wrong many times on what I've thought was good for me in my life and you will be wrong many times on what you think is good for you in your life. But God never makes mistakes. So, but if you ignore this one, and here's the why, we're going to look in depth on the whys of separation. If you ignore this commandment, you know, one of two things is going to happen. Okay, the first one is this. The first one is this. You will compromise your faith. You will compromise your faith. You will change. If you are fellowshipping with unbelievers, you will, you know, one of two things will happen. The first thing is this, you'll compromise. You will act. You will find for the sake of peace, for the sake of everyone getting along, you will act different around other people. You will act different around unbelievers than you would around believers. This is, you know, look, this is situational ethics. We've talked about this before, where you will act a certain way around a group of people and then you get around another group of people and you'll act. Look, situational ethics are always bad. Situational ethics are bad. If it's wrong, it's wrong always. Okay, acting different, having different standards around different groups of people is wrong. You know, you say like the way you talk, maybe you talk different when you're fellowshipping with unbelievers than you would when you fellowship with your brothers and sisters in Christ. You know, maybe you dress different around unbelievers than you would with your brothers and sisters in Christ. Look, this is all wrong. There's a problem here. You're compromising is what's going on. You're compromising. So, I mean, why would Jesus be for this? Why would God be for something that would drive you into compromise? Okay, you'll find, and here's the funny thing. You do this to make peace. You do this to, you know, extend an olive branch to your friends or to your family that are unbelievers so you can have peace in those situations. But here's the thing. Here's the thing. As you do that and as you compromise your faith around those people, it's a no-win situation because you will find that they quickly begin to think that your faith is a joke. They quickly will realize that you don't, or they will think that you know what this faith, this thing that you're doing on Sundays or Wednesdays or whatever it is, they'll quickly think, you know, you don't even believe it. You don't even really believe it.  It's a no-win situation. And then when they see this, when they see this, they will encourage you even harder to quit that faith, to quit, to abandon that faith. Look, it's a terrible witness. It is a terrible witness.  And please listen to me here. You're like, but I love these people. I've known them for 30 years. I've known them for 20 years. They would be way better off if you ended that relationship. You say why? Because at least they would know that your faith is not a joke to you. And then maybe, maybe someday they would want to know that truth. They would want to know. So think about that. The first thing is that, you know, it will cause you to compromise. The second thing is this. The second thing is this. You're like, I won't compromise. You're like, I'm still going to have fellowship with these people and I will not compromise my faith. Well, here's what, here's the thing that you'll find. You will have a completely shallow relationship. That's the second thing. You can't separate for, you know, and for the sake of getting along. You just say, let's just not talk about certain things. We just won't talk about religion or raising kids or what's happening in the world or whatever. I mean, think about the things that we talk about when we fellowship in this church. What do we talk about when we fellowship in this church? When we sit around at night, then we sit around in the evenings and we talk, what do we talk about? We talk about everything. We talk about everything that's happening, everything that's going on with our kids, our families, our wives, everything in the world. We talk about everything.   If you, I'm not going to compromise, but you'll just end up in a, you know, it's basically how's the weather? How's the weather? Good. How's the weather there? Good. Now what? That's, that's where you'll end up. It's a pointless, but it quickly becomes a pointless relationship. This is the pragmatic part of separation rate here. If you don't separate and you don't compromise, it's going to be a completely, you know, pointless relationship. Turn to Luke chapter 9. It makes, look, it makes much more sense when you think about it this way, why Jesus gave such harsh language and harsh advice to folks on separation. Look at Luke chapter 9 and look at verse 59. There's a bunch of people here that wanted to follow Jesus. They wanted to go with Jesus and they wanted to go and, you know, preach the gospel, you know, to people and they wanted to go, they want to be part of this whole thing. I mean, it's Jesus. They're like, we want to go with you. Look at Luke 9 and verse 59. The Bible says, and he said unto another, follow me. But he said, so he says to a guy, follow me. And this guy says, Lord, suffer me. He's like, let me first go to my, and bury my father.  I mean, we don't know exactly what happened. But basically, he wanted to go back and say goodbye. Jesus said unto him, let the dead bury their dead, but thou go and preach the kingdom of God. So he says, no, instead of going backwards and doing that, he's like, let the dead bury the dead and, you know, come with me and let's preach the kingdom of God. Look at verse 61. And another said also, Lord, I will follow thee, but let me first go bid them farewell, which are at my house. He just wanted to go say goodbye. And Jesus said to him, no man, having put his hand to the plow and looking back is fit for the kingdom of God. Look, what he was doing here is he was explaining very clearly in both of these cases that by wanting to go back and bury his father, wanting to go back and say goodbye, look, you're focusing on the past is what he was saying to these two men. He's like, not, you know, not being able to let go of the past. Look, what was Jesus trying to get them to do? What was Jesus, where were they going to go? They were going to go preach the kingdom of God. They were going to go preach the gospel. They were going to look, but they couldn't let go. They couldn't do that because of the people that were around them. The dead are back there, Jesus said. He's like, let's go make some people not dead instead of focusing on the dead.  You were focusing, you are not looking back. You are not putting your hand to the plow. You are focusing backwards is what you're doing just like Jesus explained here.  Look, he's not fit to preach the gospel. So the Bible says that looking, not separating is looking back. Turn to 2 Chronicles chapter 18.  The best example when I brought this up before on separation in the Bible is Jehoshaphat, a good king, a godly man who failed to separate and it cost him dearly. But here's one thing I want to bring up about separation, just a couple of closing thoughts here. Look at 2 Chronicles chapter 18 in verse number one. The Bible says this, it says, now Jehoshaphat had riches and honor and abundance and joined affinity with Ahab. Ahab was a wicked king. So he had fellowship with Ahab.  And Ahab, king of Israel, said unto Jehoshaphat, king of Judah, wilt thou go with me to Ramath Gilead? And he answered him, I am as thou art and my people as thy people and we will be with thee in the war. So look, here's the first thing I want to just give me a couple closing thoughts and the first one is this. And ask yourself why this is, by the way. It's always in fellowship with unbelievers, when you refuse to separate or you don't separate, in fellowship with unbelievers, it's always the Christian that has to compromise. Why is that? It's always the Christian that has to bend. Like look, it was Jehoshaphat going to do what Ahab wanted to do. Why is that? Why didn't Ahab want to go do what Jehoshaphat wanted to do? But that's not what you see in the Bible. That's not what you see. And that's not how it's going to work with you. It's always going to be the Christian that has to compromise on his standards, or her standards, not the other way around. Every single time. Every single time. It's never going to be everyone coming up to you and saying, hey, let's do things your way at the birthday party. Well, let's not, we won't have alcohol there. Everyone will dress appropriately there. You know, everyone will speak appropriately there. You know, look, no, it's always going to be you that has to bend to their standards. Why is that? Because that's what would happen if Christ had fellowship with Satan. That's why Christ doesn't have fellowship with Satan. Because it's always the Christian that has to bend to the other standards. Look at James chapter one. The second point I want to close with is this. Not separating, look, not separating is being double-minded. Look at James chapter one and verse eight. James chapter one and verse eight. The Bible says a double-minded man is unstable in all his ways. Look, not separating is being double-minded. Look back at 2 Corinthians chapter six. You say why? You say why? Look at 2 Corinthians chapter six in verse 15 where the Bible says, and what concord hath Christ with Belial, or what part hath he that believeth with an infidel? So this is again comparing Christ with hanging out with Satan, now turn to 1 Kings chapter 18, having concord with Satan, Belial. 1 Kings chapter 18. But God is our God of the Bible that we serve, that we believe in, that we worship is a God of absolutes. He is not a God of gray zones. Look at 1 Kings chapter 18 in verse 21. 1 Kings chapter 18 in verse 21. So the point I'm trying to make is not separating is being double-minded. You say prove it. Look at 1 Kings chapter 18 in Elijah. Look at verse 21. And Elijah came up to all the people and said, how long halchi between two opinions? If the Lord be God, follow him. But if Baal, then follow him. And the people answered him not a word. Look, Elijah here said, hey, make up your mind. He's like, you can't have it. He's like, you can't have it both ways. You can't have it both ways with God. He's like, make up your mind. He's like, pick one. If Baal is God, serve him. If God of the Bible is God, follow him. He says, but look, this is ultimately why. This is ultimately why right here, why the consequences of separating are so severe. This is why. Because this is what it means. Look, Jehoshaphat himself, he not only almost died personally, but he ruined the next two generations of his family. His children married the wrong people. And why do you say that is? Because it's a betrayal to God. That's why. Because it's a betrayal to God. Imagine, look, imagine, guys, imagine your wife. Sometimes imagine having a wife where sometimes she just wants to have nothing to do with you.  But then, but then when she needs something, like let's say she needs, she needs money, or let's say she needs help, or let's say, you know, she just, she just, let's just say she's just bored. She has nothing else to do at that time. Then she wants to hang around you and the kids.  Think about how offended that you would be if you had a wife that acted that way. Well, do you know that in the Bible that God, God compares his relationship with us as a marriage again and again and again in the Bible? Imagine having a spouse, wives. Imagine a husband who just didn't want to have much to do with you. He just didn't want to be around you. He didn't want to be around you and the kids. He's out hanging out with his friends constantly. He's just constantly doing things without you and the family.  Imagine how offended you would be if that was your spouse. Turn to James chapter 4. Look, I want my wife to be only interested in me always, no matter what. Turn to James chapter 4. Look, you want a spouse. Women want a husband who's just interested in them and wants to be around them all the time and is just only interested in them. Men want the same thing. You say, but I just, I just want to keep peace. I just want to keep peace with the people. I want to live this Christian life, but I just want to keep peace with the people that I work with. I want to keep peace with the people in my family. I want to just keep peace. Look at James chapter 4. Look at verse number 4. The Bible says, ye adulterers and adulteresses. Funny how it uses that that term there. Know ye not. It uses the term of a man or a woman who's committing adultery on their spouse. More extreme languages. Know ye not that friendship of the world is enmity with God. Whosoever, therefore, will be a friend of the world is the enemy of God. Look, enmity means hostility. So, if you're going to be like, you know what, we're going to just keep these relationships with unbelievers and we're going to still go to these things, you know, that have all these unbelievers there. We're still going to do these things. Then the Bible says that you have hostility towards God. The Bible says that you're being hostile towards the Lord. That's not what I mean. It doesn't matter. That's what you're doing. It doesn't matter what you think you mean.  It's what you're doing. Look, you're not keeping peace.  It's a little different when you think about it that way, isn't it? And that, look, that is why God judges it so severely. It's because you're literally being hostile towards God. That's why Jesus said, you must let all that stuff go. You must let, look, folks, not, look, here's the thing, folks, not every Christian will follow Christ. We know that. We see people out, soul-winning all the time. They're saved. They're just not doing anything in their life. Not every Christian will follow Christ. Many, many, I guess you could say most Christians today are as wrapped up in the world as unbelievers. But the Bible says if you want to follow Christ, if you want to follow Christ, look, you'll find these people out in the world. They look just like the world. They're in the same sins. They're the same standards. They're the same everything. They look the same, exactly the same. But you don't, if you don't want that to be you, if you actually want to follow Jesus, then separation needs to happen. Because it's, it's one way or the other. There's no gray zone with God. So look, what is fellowship is friendship. The who is, you know, unbelievers. The why is, is, it's, it's enmity towards God. It's double-minded. And that's why there will be severe consequences. And look, Joseph, Jehoshaphat, he didn't even live to see all the consequences. So think about that too.  Turn to Luke chapter 12. And let me just close here. Look at Luke chapter 12. This is why there is, it's, the consequences are so severe, folks, because God looks at it as adultery. God looks at it as hostility. It's, it's double-minded. It's going to cause you to be unstable.  I mean, first of all, how confusing must that be? I mean, how stressful must that be? But if you're just going to have these different standards, every single place you go, depending on who you hang out with, look, it's going to cause you to be unstable everywhere. And it will have severe consequences. Look at Luke chapter 12 in verse 53. You say, you know what, I agree. I'm going to follow the Bible here. I'm going to do what this says.  Look at Luke 12 in verse 53. The Bible says this, the father shall be divided against the son and the son against the father and the mother against the daughter and the daughter against the mother and the mother-in-law against her daughter-in-law and the daughter-in-law against her mother-in-law. Now it's, it's interesting because back in verse 51, Jesus is saying, suppose ye that I come to give peace on earth. I tell you nay, but rather division. So we're taught today. We're taught today in church and Christianity today teaches that Jesus is all about peace and love and prosperity. It's all about peace and love and prosperity. It's all about just loving everybody no matter what. You know, but that's, that's not what it says in verse 51. He says, I come to bring division. That's like the opposite of what Christianity today is teaching. He's like, I'm coming to divide. But if you go to some, you know, church that teaches that just, just love everything all the time no matter what, look, there's going to be no division ever on anything. This is where you get the Christians that look exactly like the world. You get the Christians that are wrapped up in the same thing. That's why those churches don't, they don't talk about sin. They don't teach about sin because they don't want to divide anybody. They don't want, because look, preaching against sin is going to divide people.  If you run a biblical church, it's going to cause division. Jesus said, I didn't come to bring peace. I didn't come, look, the peace that Jesus brings is peace between us and God, is taking away the wrath of God against us as we're clothed in his righteousness. That's the peace that Jesus brings. But he's talking here about, I didn't come to bring peace on earth. Earth meaning amongst men.  He's like, this message is going to divide people. It's going to divide. And then he gets to the most, the most, the most strongest bonds that you could possibly have. A father against a son. I think about just, I think about that myself. And I'm so thankful that this will never be me. I'm so thankful that my sons are saved. I'm so thankful that I've raised us, you know, two sons and a daughter who have grown up to love and serve the Lord. Because this, you know what, verse 53 will never be me. It'll never be me. That should be, look, but you know what folks? That's looking forward. That's looking forward, not back. That's something that you can change. But you know what you have to do in order to make sure verse 53 never happens? You have to separate. You have to separate. If you never want that to happen to you in verse 53, you must separate or it's going to happen to you. The odds are that the next generation is, it's going to be ugly. Look at, Jehoshaphat was one of the best kings in the Old Testament and it happened to him. You think it's an accident that God puts this stuff in the Bible?  Happens all the time, but that's the consequences. And so look, let me just say another thing about verse 53. This goes to show you that if you do separate, if you do separate, I mean a father being divided against his own son, think about that. Dads, think about your sons and being separated against them. You're just like, what could ever make that happen? What could ever make that happen? Well, nothing for you because you know you're saved. But here's the thing. Here's the thing. As you separate, there are going to be people that don't like it. And they're going to, they're going to be people that don't like it to an extreme. They, I mean people that really don't like it. You say, well I don't have any people, well maybe you haven't separated.  Or do I want enmity with God? Easy choice for me. Who do I want enmity with? You can't have it both ways. It's just like Elijah said, pick one. He said pick one. Look, this concept of separation folks is so simple. Do I want to make the world an enemy? And that world may be people that you've known for a very long time. It may be people that you are related to.  And do you want the consequences that come along with that? You really have to think about that. You really have to think about that. Dads, you are the ones that need to think about it the most. Because you are driving that ship of your family through the world. You are navigating your family through this. Look, it's a mess. It's a mess. I can't believe how bad it's getting. I can't believe it. I can't even begin to tell you what's coming next. I mean, I can't begin to even think about what six months will bring. I mean, things that I never thought would have been possible. You can't go to church anymore. Things that I never would have been thought possible in America have happened in the last year. I mean, what in the world? It's ugly. It's bad. There's perverts everywhere.    Men, you have to navigate your family through this mess.  You just got to do it because the Bible says it. And then, you know what? Then you have a chance. It's possible. It's possible to raise godly children today in this mess. How's it possible? Follow what the Bible says. It's possible to raise, I mean, it's possible to have a church that preaches the Bible, that runs properly, that protects children. It's possible. And by God, we're going to do it here. All these things are possible. But you can't pick and choose what's in this book and what you're going to do. You can't pick and choose because I don't want to offend anybody. I mean, give me a break.  I mean, mind exploded. What am I doing here? What am I doing here? Separation. Super simple. This is doctrine 101 right here. Baptist basics. Practice it. Practice it. And look, you will not regret it. Anything that's in the Bible, if you do it, God's right, you're wrong. Let's bow our heads and have a word of


truck in Weasel? Weasel you ready to have a good day? You better be ready because that's the only option we have. We're going to America twice. It'll be a bit of a long day so uh we're gonna we're gonna try to we're no we're not gonna try we're going to work quickly and we're not going to drag our feet. When you say you're trying to do something that's leaving the option of failure open and you never leave the option of failure open you you never leave that open for yourself and I'm in no way saying that I'm perfect or that I've got this down to a T because I fall short sometimes I have bad days sometimes I mess up sometimes the point is don't dwell on those moments don't let those moments ruin your day don't let those moments run your life I'm not perfect at all okay I'm not even close but I'm going to do better today than I did yesterday I'm going to do better this year is going to be better than last year and next year is going to be better than this year things are going to get better I've said it before it's it's amazing what your words can do we are trucking trucking weasel I might make you drive for the second trip diesel I might want to take a nap just a heads up set up we have a flat uh not I'm flat we have a step deck behind us or a truck deck we're pulling this down at the river falls we're gonna leave it there we're gonna grab a loaded trailer tie it down bring it back here and then do that one more time barely fit two trips into one day on your e-log so we don't have a lot of time to waste and we don't have a lot of time for things to go wrong so you can see all green and beautiful look at her at America they let us in again we've promised to be on our best behavior and to be very very good boys right diesel whoa hey wow there's some bucks do you see that diesel do you see that holy smokes man no you're some weird looking dogs and one of them had horns you see two of them did two of them did diesel welcome to America watch out for the crazy dogs at the horns hey diesel they call it deer man the deers and you're just in school but you call them dogs and we're testing you those were american deer different from the canadian deer well this we're awake now that's that's what they do you know you're crossing to the u.s early in the morning and they send their deer out onto the road just to test you make sure you're awake and alert for driving on their highways we passed the test two of those were bucks though you see that the ones that went to the left they were two bucks so if any of you uh when deer season comes around they're just saying i'm not going to give away their location but you know where i am that made no change maybe that you gave to diesel quiet it's my video you see diesel it's a good thing we said it's going to be a good day this morning right it's a good thing we said that it was going to be a good day we wouldn't have said that we probably would have hit the deer that would have been a bad day in my day definitely would have ruined that deer's day putting on me to get these two loads done today would have ruined their day too a bunch of bad days then i mean the deer would probably have the worst day of all so it's a good thing that we said it's going to be a good day today you see what i mean it's going to be a good day today right feet river falls we need to have a chat what is this this i noticed on monday before monday the last time i was here this roundabout was not here what have you done who told you this was a good idea have you been talking to wisconsin i told you not to talk to them i told you not to take advice from wisconsin wisconsin's going roundabout crazy putting roundabouts everywhere they're putting roundabouts on the roundabouts i know they're your neighbors roundabouts are becoming more uh more and more common in the us i'm finding when i do come to visit they're actually becoming pretty common in canada as well i do have a confession to make right now steinback has also fallen to the roundabout curse they've been installing roundabouts in our new neighborhoods that they're building i don't know what to say i'm not mad i'm just disappointed i get it i get it they're better you save fuel you save time doesn't mean i have to like them i don't care if they're better i don't like them you know that's what separated us from the europeans we had stop lights and stop signs the british and europeans had the little circle things that's what made us better you might say maybe you disagree that's what made us different i don't know if better but why are we copying i thought we left europe we're gonna create a new europe a new better country now we're gonna do the same things as europe oh well oh well you guys know how i feel about the roundabouts and thief river falls i feel the same way as i do about my own hometown i'm not mad i'm just disappointed i mean i hate to say it but it's true by us going all roundabout crazy we're all we're doing is you know plagiarizing europe you know we're copying their homework okay we're doing two of these today and i'm in an unofficial race with the other drivers who are also doing too we have a couple of these here to pick up and i want to be the fastest i want to be first so no wasting time first strap is thrown over already throw the next one over right here get it over this give it a twist now you've got to be careful with these crates they're wooden and they crumple you can't tighten them too tight you have to put your straps near one of the joists i would call them that go across either right on the end right close to the end on the inside of that little bump up there or like this one i had to do it a little further in there's also one there and one there don't tighten it to the point where you break the crate then you got big problems then you you just got big problems usually what you want to do is have your straps right on the edge here and right on the edge there right up right up close to that there right up close to that that'll be the strongest point and don't reef on it don't put your full body weight at all onto it you want it to be just tight enough but not too tight you're just gonna have to figure out where that point is now just be careful if you ever have to tie down crates like this so i'm gonna quickly like i said i'm in an unofficial race that the other drivers don't know about and i want to beat them so i've got a hurry here okay i'm gonna quickly do the rest of these and i'll see you once we're rolling how this happened the other guy i'm sort of in an unofficial race with he doesn't know we're racing but uh i didn't want to tell him the only one is he hurry up we call him tiny and he's the guy that does this route the most this is sort of like his official where he does this all the time and i wanted to beat him i wanted to be faster than him and i got here before him in the morning i was so proud of myself yeah we're gonna beat and then uh i started tying down my load and he pulled in hooked on to his trailer and he started tying down after i'd already pretty much finished tying down i i didn't waste any time okay i went to the bathroom i went and got my paperwork i came to my truck he's gone he's already gone how is he so fast and here i am wasting more time than i could be using to catch up to him telling you about it obviously he does this pretty much every day and he has a good routine that works for him i just thought my routine was faster and better but apparently his experience is he's fast he's already gone he's out of here and my truck's limited at 60 mile an hour 100 kilometers an hour so i'm not going to be able to catch him unless if he stops so our only hope right now is that he stops for a coffee or bathroom break and we don't stop and we fly past him that's the only way i'm gonna beat him now so it's a race but he doesn't know we're racing i didn't want to tip him off otherwise he'd for sure beat me but we can't speed so it's a speed limit race how did he get out of here so fast i pulled in here before i mean he was right behind me but i got here first he must have like he went a different way into the yard than i did he must have gone and gotten his paperwork first and then went to get his trailer i went to go get my trailer then go get my paperwork i'm so confused how is he gone already still have hope he's still have hope he's gonna stop and go to the bathroom sooner or later and i just went here so we might still beat him fingers crossed he's the guy uh you've seen his truck before he drives a daycap but it's very nice it's nice and shiny and all polished up i wish my truck looked that nice but he's got the the nice daycap and there he is and he's empty already how did he beat me okay his truck obviously goes 105 mine only goes 100 but how did he get here so i didn't stop for anything and you win this one all right diesel it's the halftime show get this up there we have an empty step behind us first load is complete we're in the back corner of the yard here right now i'm gonna let diesel run around back here a little bit come on buddy i'm sure you got to go careful there you go he never uses all the steps all right buddy do your thing stretch them legs burn some energy drain the main vein whatever else you gotta do there you go so the next load we got is coming from the same place uh except it can't cross at the same place coming back to canada uh for some reason the next load has to cross at emerson pembina it was almost an hour further around well a half hour further hour whatever 30 to 60 minutes further depending i guess so the next one's gonna take a little bit longer but uh we got one left and we can go home it'll be a bit of a longer day today but that's okay i wouldn't mind doing this for a couple of days or every day i mean it's a nice route back and forth mostly just highway i can take the weasel with me because i'm in the truck all day the only reason i won't take them with every day is because some days i won't be in the truck all day i don't want to leave him in there by himself just hanging out i mean he'd probably just go to sleep and just lay down and sleep wouldn't be a big deal but now some days leave him at home play with his brothers and i think brit also misses him at home so i got to share him we're a family now buddy it's not just me and you now you got a mom you got brothers i have to share my boy there's another b we're still at war guys i may look like i'm right for us a flower but i am a flower of death to you where'd you go i will i will squish you yesterday one of them stung me and i was forced to declare war on the wasps and the bees so far i think i've gotten a few of their soldiers he's back yeah yeah you want you want some of this i've scared him away all you got to do is just show him dominance it's a secret i don't know diesel haven't fun yet i want to give you a good chance to stretch your legs here for a second okay okay where'd he go where'd he go there he is there's the way to i'm fast man you just you don't even know how fast i am she don't even see me anymore fast man oh it's windy look at that dust coming at us the wind is coming from the south that means that warm weather is probably coming this way but we're gonna take the same step deck we're gonna take it back down there and leave it there for them they're gonna load it up again and uh there's a different step deck that our new load is waiting already already saw it there it's already waiting diesel you ready to go so fast man you see that did you see that no you didn't get up so fast all right buddy let's load up let's go round two all right we'll stop on the way back again too i'm not gonna be so rushed on this second one we're gonna take it a little more easy i'm not racing anybody this time i'm not losing twice in one day okay it's not losing if you're not racing in the first place come on diesel you understand my logic right wait wait you gotta put your steps up here with one hand okay open the door all the way okay bud take your fast butt up there come on oh door's closing go on diesel before it closes on you there you go on go on up diesel go up you're scared because the wind is pushing this door closed here okay up up diesel up your steps go on there you go there you go good boy only you don't watch you man you gotta forgive me i'm sorry that's only day two back on the road no one expects you to remember everything no one expects you to be perfect it's okay you'll get the stairs mastered again don't worry some water here for you but how about that let's get your fancy little rubber made thingamajigger here get you some fresh bottled water there you go oh yes that's the good stuff man that's the good stuff there you go see sir weasel you're ready to go home diesel you look tired man i think i might look tired too that was a long day that was a long day but i liked every second of it because i had my co-pilot with me i'm coming bud i'm coming i just pulled up the chariot all right you guys just wait here my bedtime alarm is going on it's time to go to bed and we're still at work weasel what's going on of course you do drink up buddy yeah that was seriously i set an alarm for my bed time when i'm at home so that i know when to get ready for bed so at eight o'clock or that's when i've decided uh to set the alarm when the alarm goes off i drop whatever i'm doing from watching a movie or from editing editing videos or whatever it is i'm doing i drop it and i start getting ready for bed and i go through all the motions and i get into bed as soon as i can and uh usually scroll through facebook or youtube or tech talk for for a little bit and and then fall asleep and that's that's it for the day tomorrow is another day thanks for hanging out with us today though i'm just gonna quickly get home and pretty much dive straight into bed well i've got a shower first uh i'll shower and then i'm gonna dive straight into bed uh i'm supposed to be getting ready for bed at home right now already so we'll see you guys tomorrow don't forget to hit that like button if you did like the video do it for the weasel do it for him he appreciates it and so do i hit that subscribe button so you can follow us every day we'll see you tomorrow


Welcome to your lesson on culture and diversity. Everyone has a culture. It shapes how we see the world, ourselves, and others. Let's do a vocabulary review and practice your pronunciation first. Repeat after me, number one. Diversity. Two. Culture. Three. Subcultures. Four. Ethnicity. Five. Race. Six. Inclusion. Seven. Exclusion. Eight. Stereotyping. Nine. Racism. Ten. Discrimination. So what is diversity? These are differences, variety, having many different types. This can refer to age, skills, ethnic differences, different work styles, sexual preferences, religion, racial differences, political views, abilities and disabilities, and social class. And there are many others. So then what is culture? These are the beliefs, customs, and traditions of a specific group of people. Culture also has to do with values and beliefs. Is shared by a group. Is learned. It influences and shapes behavior. It is transmitted from generation to generation. It is often unconscious. We're not aware of how our behaviors and attitudes have been shaped by it. And people in all cultures have common needs. Subcultures. These are groups that share values, guidelines, and behaviors not shared by the entire population. Ethnicity. This relates to cultural factors such as nationality, culture, ancestry, language, and beliefs. For example, the Irish, Africans, Russians. What is race? This is a grouping of humans based on skin color and other physical characteristics. Inclusion. This occurs when one is made or accepted as a part of a group. Exclusion. This is to prevent someone from doing something or being a part of a group. Stereotyping. A belief that all individuals who belong to a particular group share the same characteristics. So in the example of the picture, when you think of people from Egypt, many people think of pyramids and people riding on camels, which is not always true. Racism. A belief that one race is superior to another. We call this person a racist. Discrimination. A negative action toward a social group or its members based on their group membership. Looking at ourselves and others. No one is exactly like me. I have many things in common with the members of my family and community. Every person in the world needs some of the same things I need. So, what is culture? Culture is common behaviors and beliefs. Now you will continue on with the rest of your activities in campus.


I will introduce you by briefly sketching the context and giving some answers to the questions listed on the screen. The global landscape, the audience gathered here does not need an introduction to the importance of livestock, shown here with a series of compelling figures. Reference to some of these figures has already been made in the various opening addresses. As we progress, I will refer to the figures and their relevant context. But it is worthwhile to reflect for a moment why we are here. Livestock matters to human development. Growing incomes, urbanization, population growth and changing food habits heavily increase the demand for animal products in the coming decades. Estimates are as high as 70% increase till 2050. To meet the demand, traditional smallholder livestock systems and modern forms of intensive livestock production are needed. The potentials and roles of traditional systems in this context need to be explored. Livestock has environmental impacts. Both positive and negative impacts need to be addressed. Livestock converts biomass for which there is no alternative use into valuable products. Livestock uses a great share of available land, water and nutrients and emits substantial amounts of greenhouse gases. That's why it is so relevant and needs to be talked about. That's why we are here. At the human livestock junction, there are many arguments why livestock is so relevant. Livestock is fundamental to the food and nutrition security of low income earners in many countries as food, as additional income and also as collateral. Livestock is often kept by women who very often have less access to land and other resources. Consuming livestock products balances human diets in an important part of many healthy and traditional diets. Livestock is also part of many traditional livelihoods and lifestyle and is an important part of the cultural heritage. On the other side, substantial use of antimicrobials for animal health contributes to drug resistance, a growing concern to human and animal health. What does that mean? Keeping livestock is an integral part of proven strategies to make households resilient against environmental and also economic shocks. The source of additional income livestock will remain of particular importance to many small holders, pastoralists, marginal farmers and especially women. Certain regions actually would not be habitable without the keeping of animals. But how should we approach practical action? To be able to tackle most of the critical issues, a collaborative approach is needed. A collaborative approach that reflects diversity in livestock systems worldwide and the different demands and expectations placed on the sector. To achieve the listed aims, we have to discuss and answer the following questions. How can we effectively participate in relevant policy debates and support each other? How do we facilitate our dialogue? We do have different interests to reconcile. What do we do to make joint analysis happen to enable us to identify entry points for practice change? What is the contribution of harmonized metrics and methodologies? Can we translate these into something tangible with practical use? These questions will guide us throughout this meeting and we will have ample scope for debate. And surely we want to promote innovation and support investments, but we need to become creative. We need to become innovative and implement our innovation. Let's have a closer look at innovation. Innovation can be triggered by relative scarcities that put pressure on productivity levels. The prospect of profits can facilitate technological advancement. However, innovation processes need our support. We need to look at how we can enhance the capturing of experience, making experience visible and available to others. Are there examples of how markets were made more responsive? How can we practically assist the formulation of conducive policies not only on livestock, but also on the ones affecting livestock? What does it really mean when we say we want to empower institutions that deal with livestock issues? Our meeting this week will try to answer some of these questions. With the topic achieving multiple benefits through livestock-based solutions, we will share and discuss progress, articulate lessons from successful tool application practice change, and identify opportunities and challenges for the global agenda for the entire livestock sector. Looking at the list of participants and also looking into the room, we realized that we can welcome, and we are happy about that, a substantial number of persons who join us for the first time. Therefore, please allow me to give you a short update on the global agenda for sustainable livestock. The multi-stakeholder partnership is committed to results on a global agenda for sustainable livestock development. The partnership engages in dialogue and sharing knowledge and promotes policy and practice change. The partnership is composed of a whole range of different types of organizations. In brief, we are a committed partnership, a consensus-seeking group, and a diverse set of players. By signing our consensus documents, all partners have declared their commitment to deliver on a global agenda for sustainable livestock development. The partnership is open and voluntary, inclusive and consensual. It operates on the basis of profound knowledge and deep respect for one another. We aim at facilitating a real global dialogue, share knowledge and promote local practice and policy change. We have 200, now almost 300 participants who convene each year to deliberate on the current situation livestock keeping is faced with and as well to try and anticipate upcoming challenges. To have an inclusive, consensual partnership, we need a structure. The global agenda took quite some time to develop the structure, but now we are quite happy to have developed a functional structure. We are structured in seven clusters. We have a public sector, the private sector, the donors, NGOs, the social movements, multilateral and international organizations, and academic research. Five representatives of each cluster constitute the guiding group. The guiding group appoints the chair and provides executive guidance to the partnership and the secretary aide. The secretary aide of the global agenda, as already mentioned by Dr. Ren Wang, is hosted by FAO in Rome. FAO is a member of the agenda, but also provides conceptual support and technical expertise. The agenda is financed by contributions by a few members and supported in kind by FAO. We have been able to expand the donor base in the last year. However, the global agenda still needs to strengthen its financial base. The real and technical work is done in the action networks. These action networks are dynamic and rely on their own partnership and their links to like-minded partner institutions. In the action networks, experts from the different clusters exchange and enhance their experiences. The action networks are really important, and we hope that in this meeting we can actually energize the action networks and give them more importance in the future. The current action networks are the following ones. Closing the efficiency gap. This network supports the application of existing technologies and good agricultural practices to improve natural resources use efficiency in livestock supply chains. Restoring value to grasslands pursues better management of grazing land which contributes to carbon sequestration, protection of water resources and biodiversity. Ways to worse deals is recovering and recycling of nutrients and energy contained in animal manure and animal waste. The global network of silo-pastral systems looks at the integration of livestock with pastures and forests. The Dairy Asia Partnership for Health and Prosperity works on building a sustainable dairy sector in Asia and the Pacific region. The livestock environmental assessment and performance partnership develops metrics and guidelines to improve the environmental performance of livestock supply chains while taking into account economic and social viability. Results and ongoing projects of all these action networks will be on display this week and we are invited to visit, to discuss and to comment them. A series of new action networks are under construction. The ones which have progressed well and are ready to be discussed in the guiding group are livestock antimicrobial partnership. I've just read in newspaper that very recently there was a conference here in Ethiopia on that issue. Livestock for social development, animal welfare action network and investments for sustainable livestock production. The projects for these action networks also will be on display for us this week. We hope to get inputs from the meeting to further develop these action networks. Let's have a brief look at the history of the major milestones in the global agenda. It was interesting in the press conference that the press wanted to know the history of our partnership. The consultation process officially started in 2010 with the FAO Committee of Agriculture side event. Actually it started earlier in Switzerland when we launched the book Livestock in a Changing Landscape in the university I was working for. So far we had six MSP meetings in Brazil, in Thailand, in Kenya in Canada, in Colombia and in Panama. The agenda developed from an environmental focus to full sustainability and to the SDGs. The global agenda developed and proved rules and procedures and is governed as mentioned by an active guiding group represented by seven clusters. This process took time, but now we have a solid and inclusive structure. The action networks impact around the world through concrete applications and uptake of these results is an important achievement. More recently, the Committee of Agriculture of FAO endorsed our work and appreciated our achievements, our governance and acknowledged the importance of the action networks. The high level panel of experts report of the Committee for Food Security in 2016 emphasizes the importance of multi-stakeholder processes and cites the global agenda as an example of an important multi-stakeholder partnership towards achieving the SDGs. The new mentioned action networks under construction also can be considered a major achievement. The steep increase of members since Panama is also an indicator that we are on the right track. In the last 12 months, the membership grew from 62 to 89 members. It's an increase of 43%. All clusters were able to welcome new members. The public sector, the donor and the NGO clusters showing the highest increases. The sixth MSP in Panama were willing sustainable livestock development with the SDGs made the added value of the global agenda visible. This is definitely an important reason for the increase in membership. Let's have a brief look at the livestock SDG nexus. The 2030 Agenda is a broad framework of action with critical importance for humanity and the planet. It builds the reference frame for the global agenda. The goals and targets set by the UN are used by the major development partners to position themselves and to clarify their ambitions for the next 15 years. The goals balance the three dimensions of sustainable development, the economic, social and environmental dimensions. As such, they pose an extraordinary opportunity for the livestock sector. In Panama last June, we focused on linking sustainable livestock sector development to the SDGs. In a number of interactive sessions, we linked livestock sector development from multiple angles and viewpoints to the SDGs. The process is now well known as the pizza game. Because of the integrated and indivisible nature of the goals and the fact that livestock is strongly linked with human life, basically all SDGs are relevant to livestock keeping. However, the sixth MSP, the global agenda, identified eight with particular importance to the development of the livestock sector. They are shown here on the slide. In 2017, the partnership has crosscutting all being critical to the agenda as an institution. The meeting here this week also will focus on the SDG number five, gender equality. Again, this week in this week with the topic achieving multiple benefits through livestock based solutions will connect to where we left the discussion in Panama by sharing and discussing progress. It takes the discussion a step further based on tools, cases and by articulating lessons from successful practised change. The meeting will inspire and motivate the action network to innovate, explore and implement practised change and will identify opportunities and challenges for the global agenda and show the way forward. That's our hope. The global agenda for sustainable livestock. A multi-stakeholder partnership for multiple benefits through livestock based solutions. That's what we are here for this week. The organisers have developed a fabulous menu for us. Let's go for it. Thank you.


What's up ladies and gents, first of all thank you to all the new subscribers, I'm seeing a lot of them coming off the back of that video, how to induce a lucid dream in 9 seconds. So hello if you're new, welcome. Now I just wanted to chat a bit about something I've got coming up in maybe 2 months time. So those of you who have already read some of my books, my ebooks or my paperbacks or the Kindle versions on Amazon about lucid dreaming and those of you who are sort of familiar with my style of writing on the blog, I've started writing a fiction novel. Now it's not a novel in the sense that it's massive and it's like going to take you weeks to read it, it's a fairly short novel, not a short story I would say but it's a short novel in the grand scheme of things. It's called Fragments and it's going to include aspects of lucid dreaming. Now I just wanted to just chat about it for a few minutes because it's now available for pre-order. Now if you are interested in this and you want to have a little look at it, I've actually sort of made it available on the Amazon store for pre-order now even though it's not finished yet and it's going to be launched I think 20th of November or some time around then. So in about one or two months it's going to be live on Amazon and on paperback as well. But if you're interested in having a look at it, when as soon as it comes out, sort of being one of the first people to get it, then please go ahead and pre-order that using the link in the description. Okay now I'm not going to mention this too much because I sort of want to keep this fairly, I don't want to sort of promote it massively before because I'm going to be raising the price once it's live if that makes sense. So what I'm saying is if you pre-order it now you'll get it at the lower price. Once it goes live I'm going to wait maybe two or three days and then I'm going to raise the price. I'm not sure exactly what it's going to be but I just wanted to give you guys, my subscribers and whoever's watching this video right now, that chance to get it at a discount and also show a bit of support if you have read some of my stuff before and you like what you've read. So that's that if you are interested please check the link in the description I'm going to put it right here and as I said 20th of November that will go live and then a few days after that the price will raise. So that's that. One other thing I just wanted to answer a couple of things from the comments section in the video about inducing a lucid room in nine seconds. The first one is I'm getting a lot of comments of people saying like okay so it's telling me how to induce a lucid room in nine seconds but the video is six minutes long and it's kind of surprising to me that I'm having to answer this question but for those of you who aren't sure the reason the video is six minutes long is because I need time to explain the technique and once you've learned the technique and once I've actually explained how it works then when you try it okay then it will take nine seconds to induce a lucid dream. I can't explain an entire lucid dreaming technique in nine seconds because I can't talk that fast and you wouldn't understand if I could. So that's that. I think that's pretty much it apart from obviously go and check out the website make sure you're subscribed to the email list because I'm going to be writing some new blog posts soon. A lot of you guys have been asking me to write some new content so I've got lots coming your way. I've also got some lucid dreaming sort of stories and experiences and a bit more personal stuff coming up on the YouTube channel and as always the Instagram is every day or two posting like a either a lucid dreaming quote like a little tip or just a nice picture for you to have a look at so that's instagram.com forward slash how to lucid. Please go ahead and follow me on that. If you have any suggestions if you've got some like feedback on some of these videos please let me know. I thought I'll keep it sort of a personal thing where we can talk like one to one like this instead of having like an animated video or two heavily edited videos because I feel like it's not as personal and it's almost like you're watching like I don't know like a TV show or something and it's just loses that sort of personal touch where it's almost like I'm giving you coaching you know it's almost like we're having a chat about lucid dreaming instead of a pre scripted video where it's all edited properly and I mean I know that would be nice and some of my videos will be like that but yeah just let me know what you would prefer let me know if you prefer these sort of unscripted raw style videos as opposed to like a scripted pre-formatted one and like you know let me know what you think leave a comment please be nice to each other I've seen a lot of arguments being started especially on my more popular videos just share the love you know be friendly and yeah I'm seeing the next video


Hi everyone, my name is Dave Gokte and I lead a web consulting team for Google. In my role, we consult with top brands from all sorts of industries, but with one thing in common, they all have a significant web presence and are continuing to grow their capabilities on the web. So in many ways, companies like Walmart, Wayfair, Fandango and Spotify have completely changed the way we either buy goods online, buy movie tickets online, or listen to music online. All using the power of the web. Now did you know there are 4 billion internet users around the world? Which means half of the world's population is now online. Here's an interesting fact, a quarter billion new users came online for the first time in 2017. Now for a lot of these people, their phone is their first and primary computing device as well as access point to the internet. Now the web is ubiquitous today in practically every device we use. Whether it's our phone, our TV, our watch, our refrigerator, even our car. But the expectation of the user is still the same. One click and any content interaction should be available. No friction and no install needed. Now let's go back to where it all started. Browsers first started becoming popular in circa 1993 when desktops were your primary computing devices. Now back then, it was all about destinations. Using the browser meant you had a web destination in mind. You fired up the browser, you entered the URL and got access to the information you needed. When you needed to access something else, you did this all over again. This was a deliberate, simple and linear process. Since then, technology and user behavior has changed so much. The web used to be about destinations that people remembered and went to. However, the web is now transitioning to a post destination era. You do necessarily enter URLs here and behaviors are different. Now imagine this. What if the browser isn't the only way for users to connect with your website? At IO, you're probably learning about all of these new platforms. We are in such an exciting age for developers with mobile phones, assistant-enabled devices, and many, many more devices. Input modalities have changed so much. It's not just keyboard and mouse anymore. That screens are everywhere, and now there's voice. So the question is, how does web development evolve to address this multitude of platforms? It's unrealistic to learn a new technology, a new API, and hire a new team every time a new form factor shows up. As developers, how do you make sure you're reaching your users here? Now the good news is, you're already doing it. There are many, many ways that the web can address this new form factors today, largely because of how interoperable it is. And that's the first superpower of the web. Your websites on the open web are already portable for many of these new experiences, providing the content and apps that power these exciting new user patterns, technologies, and devices. So we're seeing a lot of this in the wild already. Let's look at a few examples. As we transition into a mobile first world and grew a strong native app ecosystem, we have created many new engagement patterns like stories, for example. For those of you who don't know what stories are, stories is a new format, and it's a visual way to share your experiences and journeys online. They allow you to add videos and photos, but it can also add web links if you're a verified user. And with one swipe up, your web content is now embedded into this new pattern. Now note that this is just a regular website. Imagine if these web pages were actually built and optimized for this handoff. Now let's look at an example here. Let's look at the assistant. One of the amazing things about Google Assistant is that a user can now use their voice to find compelling services and experiences. So say I could ask Home Hub for movie times or just engage the Google Assistant on my phone. And without having to install anything, the Assistant realizes that Fandango web app can fulfill my ticketing requests. Now at this point, I can transition to a touch interface and get deep link straight into the web app user interface at the point of checkout. Now this just works and it's the same URL supported experience that you published to the web. How cool is that? And if you want more control over the experience, you can even write a dedicated assistant action like Walmart did. As you can see here, you can browse for items like this apple and add them to your cart. And when the shopping journey is over, you can just click the link, which is deep links straight into their progressive web app hosted at grocery.walmart.com at the point of checkout. Now in the previous examples, you ended up in what looked like a traditional mobile browser experience and there was a clean handoff. The second superpower of the web is how embeddable web content is. So instead of creating web content that a user uses a browser to go to page by page, your web content can now be embedded into experiences that meet users where they are all already. Let's look at a few examples. The first example is dynamic mail. Dynamic mail takes us to the whole new level by bringing modern web tech like interactive AMP content into email clients like Gmail. It provides senders with the ability to include more expressive and interactive content than conventional static emails. It also allows trusted senders to customize the message so that an email in a way becomes a miniature web app featuring capabilities that were not possible in the fast. For example, a user may, all within the Gmail client, click a button or interact with a carousel and always see the most up to date content. Web content has always been part of the Android ecosystem for a long time via web views. Now what we are offering you today is a better way to do things than just using a web view. Recently, we launched Trusted Web Activities, which allows mobile web developers the best way to put full screen web content into their Android apps. Now, TWAs let content creators quickly integrate web content and journeys into their Android existing apps, all with the performance of the assistive features of the Chrome browser. Now, of course, you must adhere to all placed or policies here. Let's look at a third example. Embedding does not have to be limited to cross platform. It could also mean blurring the lines of how you move from one page to another, all within the context of the same site. Now this can drastically improve user experience of a single website built using multiple page architecture or MPAs. You can simply use a new web standard called portals, which is like an iframe, but can be navigated to you. Now the example here illustrates how a Japanese publisher, Hattena Young Jump Web Comics, created this experience using portals for their Manga Reader website. The Manga Reader shows how at the end of one chapter, portals can pull up the next chapter seamlessly and make the transition smooth and seamless. This brings us to our last superpower. The web can be transformative. We are starting to see that the web is flexible, and a strong community of developers are starting to think about how the web can transform from just a web of documents to a web of app, and maybe even to a web of experiences entirely. Now, you're familiar with structured data. Structured data on your web page allows Google search to create rich search results without you having to create the UI. But what if you wanted to customize the UI on Google search without your open web content? That's where mini apps come into play. This concept that the search team is exploring allows you to use the web as a way to publish interactive endpoints instead of pages. These are then flexible enough to transform natively into a first party surface such as search. Now, the web doesn't have to host only flat content. In recent years, we have heard a lot about web VR and AR. And through advancement in technologies like WebGL and advanced browser rendering, it's now possible to show VR and AR experiences through your browser. You probably heard about our announcement related to Stadia, which is Google's new gaming platform built entirely upon this premises. And by accessing a URL, which is a basic building block of the web, you're completely transformed into this fully immersive 4K interactive gaming experience all available through the browser, no install required. Now, that's powerful. Now, just because your site works across form factors, does not mean it is high quality and capable. As a developer, you have to make sure your web content is visible and usable, and you're keeping the user's journey is mine as you build this out. What use are these superpowers if you don't have instant capable and high quality experiences? Luckily, Google's web team is working hard to bring the latest capabilities to the browser and more, as you probably saw in this year's IO announcement, our focus is on making sure the web is instant, it's capable and safe for users. And through many announcements like AMP, PWA, performance budgets, portals, and trusted web activities, we are bringing that to the users. This is an exciting time to be a web developer. And developers, here's my challenge to you. What would you build if you knew that your user was one click, one tap, or just one voice search away? Thank you.