If you're thinking of starting an authentic business, you might have some questions like, is the timing right? How much do I need to invest? How much should I expect to spend on starting a business? What kind of demand will there be for my product? Will there still be demand in five years? I have multiple ideas. Which one should I choose to start a business with? So that's what this video is going to be about. And if you have any additional questions about starting a business, please feel free to comment below. And I'll try to get back to you within a few days as a reply to the comment. All right, so first of all, let me explain to you what I mean by an authentic business because that's the kind of business that I am best qualified to help people start and grow. So an authentic business is one where you are not just in it for the money. Yes, of course you need to make money, you're going to make money and you might be making a lot of money, but it's not about the money, it's about the meaning. It's about the service, it's about the self-expression. So that's what an authentic business is. You're not just selling somebody else's product, you're selling something that either you created or you might be selling someone else's product, but you add your own flavor, your own self-expression to it, you're able to control the modifications of that product. The more control you have over the product or the service, the more authentic it is to you. And also the way that you grow your business, the way you market it, get clients, get customers is also authentic. So I talk a lot about authentic marketing and I've talked some about starting an authentic business. So let me first, let me go into each of these commonly asked questions about starting an authentic business. Is the timing right for me? And I've written some notes here, so I'm gonna be referring to my notes as I go here. So the question of is the timing right? Is it right for you to start it now? Assumes that the thing you're gonna start is exactly the same as what lots of people have started. And if lots of people have done exactly the same thing you have, then you can then study their business and look at the timing. Oh, this person didn't start at the right time. Well, that person started at the right time. Well, this person, the problem is this, the definition of an authentic business means that it is authentic to you, which means it is unique to you, which means the timing question, you can't borrow that from anybody else's timing. Okay, so is it right to start right before Christmas? Fine, is it right to start, the beginning of the year or in the summer or is it right to start in 2019 versus in 2020? The reality is that here's the reality. You're going to have to figure a couple of things out. To have a successful business, authentic business, you will need to build an audience, okay?  You need to build an ideal audience, okay? You need to discover what they want, okay? You need, in the realm of the things you could offer, like let's say you could offer 10 different things and you need to discover among the 10 different things what they would want the most from you, okay? You need to try offering them different products. Even if you decide, I'm going to offer them, try thing number three and thing number seven. Well, even in thing number three, you could try different ways of offering it. Is it going to be one-to-one service? Is it going to be a group program? Is it going to be an online course? Is it going to be a t-shirt? I mean, okay, so you need to build an audience, discover what they want, try offering them different things to see what they take you up on and you need also explore your authentic marketing style and guess what? All of these things take time. Okay, so if you are able to work 20 plus hours a week on your authentic business, well, it might take you three to six months of strategic effort. Now, that's where some of you need to really learn is what is strategic effort because some of you have been trying and kind of just going left and right and up and down and trying to build your authentic business for years because you haven't understood what strategic effort is, but if you did strategic effort 20 plus hours a week for three to six months, it probably will be enough time to start making money. Maybe sooner, maybe a little bit later, but three to six months, I'd give it strategic effort 20 plus hours. Yeah, I could bet on that, right? If you were spending only five to 10 hours per week, okay? It would probably take you anywhere between six months to two years of strategic effort depending on how good you are at audience building and whether or not you're good at discovering what they want.  If you're not tech savvy, it'll take more like two years, right? Rather than six months. Do you still need to learn what strategic effort in business and marketing is? Well, then it'll take you longer. How much can you invest in support? Getting a business coach will take you much shorter time than if you just try to figure things out on your own. Do you have money for paid ads? Do you already have a network of potential clients or referral sources? What is your ability to be disciplined, to stay consistent in taking the actions that might feel scary because you haven't done it before, right, so that you can learn quickly? So there's all these factors on how long will it take you? Is it three months or is it two years or is it three years or is it 10 years? Depends on all these different factors, okay? So what's the bottom line for what is the right timing to start? The sooner you start, the sooner you get going on figuring these things out, honestly. Right now, I happen to be recording this video a few days before Christmas. If I were you and you're watching this video, I would start the business today or I would start the business on Christmas. Start it any day. There's no such thing as beginning the year and there only is that after you've built an audience, after you've discovered what they wanted, after you have drafted your sales page or what you're gonna sell, then the timing question matters. Then it's like, well, obviously, if you're gonna sell something that's about personal growth or transformation or something, probably you shouldn't do it two days before Christmas. People are on vacation or whatever. You should probably start it sometime in the first couple of weeks of January. That makes sense. So the question of starting a business, the timing question is not right. The timing question should be start it now. Start building an audience now. That's the first thing you should be doing in an authentic business is building an audience, not coming up with a perfect product because the problem is you're in your own head if you're thinking of coming up with a perfect product or service.    You have all this context that makes your product the most brilliant thing in your mind but nobody else in the entire planet has the same exact life context you have.  Well, it's not nobody wants your things. You built it entirely in your own head. Build an audience, that's step one in building an authentic business and when is it right time to build an audience now? Because you have to figure out what you're gonna say, how you're gonna say it. And so the timing question is, the question is when are you gonna start figuring out your calling? When the kids are out of the house? Well, maybe, maybe then you'll have more time because you need to focus on building your family right now or whatever it may be. But even if you're building a family and lots of you are, some of you are, you should be doing it in evening hours or the hours when the kids are at school or at sleep. Because you need to start figuring out how to write. Okay, how to speak. All these things are important skills of building an authentic business. Writing honestly is one of the most valuable things I've had to learn in the past couple. I only started to really learn how to write in the past couple of years. Spent 40 years of my life hating writing, having writer's block. I just didn't wanna do it. But I decided to just start practicing, so when's the timing? Now. Now is the time to start practicing writing, speaking to build an authentic audience and then to discover what they want and to sell it to them. So create something that's a intersection of what they want and what you love and then sell it to them, right? So the timing is now. The timing is the best timing to start immediately. All right. So I hope that helps with that timing question. The second question that's frequently asked is, well, how much money should I expect to spend? So there are some guidelines here I wanna offer to you. You should expect to spend about $150 to $100 a month. $50 to $100 a month, monthly operation costs. Things like website hosting, I recommend Weebly. That's what I use for my website, W-E-E-B-L-Y. If you're gonna use WordPress, then I recommend SiteGround, S-I-T-E-G-R-O-U-N-D. So Weebly is non-wordpress websites. That's what I use and WordPress tries SiteGround. So website hosting, if you're gonna have clients, you need a scheduling tool. I recommend Acuity Scheduling. That's what I use. If you're gonna meet with clients virtually, video conferencing is what you'll need, a tool. I use Zoom, Z-O-O-M. So things like that. So $50 to $100 a month is about how much you should expect to spend total on those kinds of operational monthly costs. Another thing you should really expect to spend is on some kind of learning or support. Even I'd spend money on hiring coaches and taking online courses. So even at my level, I still do it. But certainly in the beginning, you should definitely be budgeting for online learning and maybe coaching if you can afford it. If you can afford hiring a one-to-one coach or joining a business coaching type of program, you should expect to spend anywhere from, I don't know, 150 a month on group programs to $400 a month on a one-to-one business coach. And I would only join programs or hire coaches that come highly recommended by a friend or a colleague. Honestly, don't just sign up for something because it looks good. That's one of the biggest mistakes I've seen people make. Oh my God, this looks so amazing. And look, they have a discount right now, right? Or they have a 30-day guarantee. Don't, everything, anything can look good. Anything can be made to look good. And most of the things I've bought that looked good were not that good. So only do it when it comes highly recommended from a friend or a colleague who has used enough of that product or service or, you know, persons, coaching or whatever to really honestly say, yeah, this is really effective. This is really good. And ideally you hear from several people, okay? And not, don't look at the testimonials on a website because anybody can look testimonials, make it look good. Somebody you actually know who says, yes, I actually use that person's service and they come highly recommend them. So be aware, be very aware of buying business coaching and programs. Many of you have probably wasted thousands of dollars or don't say wasted, everything's a learning experience, but you probably could have spent that money better, right? And so just be careful, just be very careful. Of course, I offer my own online courses on how to build a business, how to do marketing, all that stuff. In my courses, I try to keep it affordable at about $60 per course. And if you take even two of my courses a month, that's more than enough for you to work on. Probably one course per month for me is enough for you to work on. So $60 a month buying courses for me is probably a good time. If I had my courses when I first started, I would have been very grateful for it. Anyway, so that's something to budget. And lastly, I recommend budgeting something for paid advertising. It's the simplest and quickest way to build an audience is through paid advertising. Facebook ads right now in 2019, that's what I would recommend. It's still the best deal in 2019. And I would recommend that you start with $30 a month, three zero, a dollar per day basically for Facebook ads so that you can start learning it. You can start experiencing it, trying different things and seeing what might work and then increase it to $300 a month eventually or even more, but just aim to like, okay, I'm starting at 30, I'm gonna get to $300 a month. Once I see that it's starting to work then you just gradually increase it. Next month you spend 60, and then next month you spend 90 until you get to $300 a month. That's my recommendation anyway. I teach a Facebook ads course, so you might want to take my Facebook ads course to learn how to use your money effectively and pay that. All right, so I hope that helps with the question of what should you expect to spend. The other thing I might wanna mention here is that I'm going to mention here is I teach an intro to authentic business course. And in that course, I go through in greater detail what kinds of things you should be spending money on to get to that $50 to $100 a month of effective spending in terms of operational costs, et cetera, et cetera. So you might wanna take that intro course if you haven't already done so and look into the document, look at my teachings for my experience of what's worth spending money on. Okay, next question is, will there be any demand for my product or service? And this is an important question, of course, it makes sense and I'm glad you're asking it. And after 10 years of successful entrepreneurial experience and lots of failures along the way and having personally coached hundreds of clients, probably thousands, probably over a thousand by this point, the only real way to know whether there's demand for your product or service is to offer it to your audience and to see if they buy it. So honestly, no business coach, no marketing expert can tell you, oh, this is gonna be a successful product or service, no one can tell you. They can make guesses, but even the guesses oftentimes are wrong. The only way to know is to humbly offer to say, hey, audience, I've got this now available. Are you interested? Will you buy it? That's the only way now. So you have to build an audience first. You have to discover what they want. And then you have to try offering different things and see what they buy from you. Now, of course, you might say, well, well, I've already given you just now the plan for how to determine demand, right? But even before then, if you were very risk averse and wanted to get a sense of, well, what might I offer in the future, here are a couple of ideas. One, ask your own network, your friends, colleagues, past clients, if you have any past clients or if you don't ask your friends and your colleagues, has anyone bought, has anyone bought the kind of thing you're thinking of offering? Ask your friends and colleagues. Now the problem is, of course, your friends and colleagues, your network might be completely different from the actual market that will buy it. So this method is questionable too. Like I said, you won't know until you build an audience and offer it, but maybe your friends and colleagues, if some of them are actually your right market, may be able to give you some insight into what options they consider when they were buying your kind of thing and what they wanted to see. So it might be helpful. The other thing that might be helpful is to use Google to Google the product or service you're considering offering, okay? And then contact the people at the top of the Google searches who are selling the thing that you're thinking of selling and ask them, hey, is it easy or difficult for you to make sales because I'm thinking of getting into this market? Now, as you can imagine, most people aren't as collaborative as you or me and most people will see you as a competitor and of course they will not want it to answer your questions, unfortunately. But the reason why you cannot judge whether a business is successful or not by how good the website looks, I promise you. And a lot of you probably have already discovered that. You may have spent thousands of dollars, some of you, spent thousands of dollars creating a website and then nobody bought anything from you. Nobody has signed. There are millions of websites out there like this. People spend thousands of dollars creating an amazing looking website. It looks like an established business. It looks like it's a myth. They have no customers. They have no clients. But nobody would know that because the website spent thousands of dollars creating it. So, and also there are some kind of crappy looking websites that do very, very well. You cannot judge whether an industry is worth getting into by how great the websites look, okay? The only way to know is to talk to the people behind those websites and say, hey, is it easy or difficult? And then if people are gonna be honest with you, some of them will say, oh my God, it's so easy. Lots of demand for this. Or some of them will say, no, I know my website looks great but it's really, really hard to get clients in this industry. You don't know until you talk to people. So, and maybe some of your friends and colleagues are in that industry or offering that kind of thing. You can ask them to. But then again, one person's feedback may not be accurate to what the industry is actually experiencing until you ask many, many people. So again, the bottom line is that you still have to build your own audience, okay? So actually, I'll tell you what, the better question than will there be demand, the better question is to ask yourself, am I willing to adapt the kind of product or service I offer to what my audience will want from me? That is a better question. Because you will discover that being an entrepreneur means being adaptive. If you're gonna survive even, but you're gonna thrive suddenly, certainly it means being adaptive. It's not coming up with an idea and then trying to force that idea down everybody's throats to make them buy it. That's the old school way of thinking of business and marketing. That's Madison Avenue, they have this idea. And even Madison Avenue and the big corporations, they do tons of focus groups and they test out tons of products and lots of them fail and the ones that succeed, they put more money behind it. So even the big companies are doing this. I mean, if you look at Google, right? Google, one of the biggest companies in the world, how many products Google sells software, memberships or things that they state, the tools that they try to get us to use. The more we use Google, the more we trust it, the more they can sell ads, all this stuff, more people, right? How many products has Google introduced and then it's failed? I mean, even Google's own social network, Google Plus has failed. I mean, something as big as their own social network, competing with Facebook is failing. They're gonna pull Google Plus in early to mid 2019.  So everybody who is an entrepreneur or a successful business knows that typically there are more failures than there are successes in their offerings. Did you know that? Did you think that you were gonna just, is there demand for my product? That's not the right question. Because you're gonna have more of your products not succeed than succeed. I'm sorry to say, if you're not, if you don't have the stomach for that, you probably shouldn't get into business, okay? Or you should reframe it to say, wow, business is a spiritual growth journey because learning to deal with failure, learning to be okay with it, learning to be adaptive is very much a personal growth journey. Learning to come from a playful experimentation mindset, learning to reframe failures as what can I learn and to continue to source your sense of security from a higher source rather than from what the market is telling you, oh, people didn't buy, therefore my sense of security is destroyed. Your ultimate existential sense of security and your self-esteem must not come from whether people buy from you, whether people buy this product or else you will have a very hard time in business. You will not enjoy your journey. So the spiritual or personal growth is very much alongside business growth. Okay, so another question is, will there be demand for my product service in five years? So this is the person who's saying, well, I don't wanna invest in this thing and it's not gonna work in five years. All right, you might imagine what I'm gonna say by now. Being a successful entrepreneur, I will tell you that you cannot predict whether there's demand for your product in even two years, let it on five years. That's not the right question because that question assumes that everything is static. Have you noticed that life is not static? And have you noticed that you are not static? You change your mind. Certainly within five years you'll change your mind. If not every other week, right? So you are not static. The market is certainly not static. The market is changing faster than it was last year, okay? And so that is no longer a question that can be asked whether there will be demand in five years. The only answer now is, are you willing to adapt? And the faster you can adapt, the more you are likely to succeed. That's bottom line, okay? In fact, if you're offering the exact same product service five years from now, the only reason you should be doing that is if it's been successful all along the way. But usually products have some kind of life cycle, okay? You will notice what sometimes it's like this, sometimes it's sometimes it's like this. I mean, there's many, many curves. The only way is to keep on adjusting based on what the market's telling you, okay? All right, next question is, well, I have many different ideas which one should I invest my time and resources in? Okay, it's a great question. And here's how I would decide, test every idea and then see what the market suggests to you and then invest more in that idea. It's not about figuring things out in your head doing a lot of journaling and figuring out through prayer and meditation, okay? You know, I think spiritual, the spiritual reality, the spiritual life, God, the universe helps you with your personal spiritual growth. I'm sorry to say, God and the universe does not help you with marketing ideas. Well, actually it does. God and the universe and your higher source helps you with marketing ideas through the market. God speaks through the market. God speaks to a business through the market. That's how God speaks. That's how the universe speaks to their business. That's how the universe gives you signs and signals of what to do is through the market, through the reactions of your audience when you offer things and they go, silence, that means they don't like it. Oh, lots of likes, lots of comments, that means they love it. So you have to test every idea. Now, if you don't have an audience yet, you might wanna start with testing with your friends and colleagues. I say might because there's a problem there is that your friends and colleagues might be completely different than your real market. I discovered that for myself. I could not test my ideas with my friends and colleagues. So nobody wanted to buy my thing, but when I started building an audience, then people wanted to buy my thing. I had to build an audience first and lots of people find this to be the case. Your friends and colleagues might not be your ideal audience.  And you could test your ideas with them and see. But so basically, build an audience testing lots of different ideas with Facebook ads, build an audience with Facebook ads, test lots of ideas with them. It's actually the one and the same. You test, you use Facebook ads to boost different pieces of content on different things on your Facebook business page and see what people take you up on. And the other thing to do is to ask yourself, what has been the most sustainable interest for me over the years? And what can I see of the 10 ideas that I have? Which one or which ones have been the most sustainable over many years? Like I just feel like I've been interested ever since I was a kid or I've been interested year after year after year after and I'm still interested, okay? And I can see myself being interested certainly five years from now, I'm still interested. But those kinds of sustainable interests are, you'll have the energy to keep testing, right? You'll have the energy to keep on trying until, you find a way to talk about that idea that people want to buy, okay? So anyway, I think I'll end the video here and I'll give you additional resources. Honestly, I recommend my Intro to Authentic Business course not just because it's my product but people found it really helpful. I really think that for 20, right now I'm selling for $25, maybe it'll be 50 or 60. I think even if it was a $100 course, I think it's worthwhile. It's a great, great primer and framework to like, okay, how do I really start an authentic business with all the, how do you manage your time? How do you manage your money? How do you do your marketing from the get-go, from the start? So even if that course was 100 bucks, it might be at some point it's worth your money and it's worth your time to take my Intro to Authentic Business course. Please go and do that right now. As of this recording, it's 25. So get it at whatever price. It'll be worthwhile for you. There's a 60 day money back guarantee. If it's not the right thing for you, please let me know. And I will give you another course instead or I will refund you if you're happy with it but you could also just request another course from me instead. So my refund policy is very generous, 60 days. 60 days is when PayPal allows me to refund you. So please ask for a refund before 60 days so that I don't have to pay the fees for the PayPal. So Intro to Authentic Business, take that course. Otherwise, I also have a series of blog posts that where I'm journaling, me building a brand new authentic business on the side, I'm only spending two hours a week. So it really should take me a lot longer than it would take you. So I have a series of blog posts on how I'm doing that. It's not as structured as my intro course but you might get some clues on what I'm doing. I'm much more advanced though. So it might just be interesting but not exactly the right thing if you're a beginner or intermediate in business and marketing. So I hope this is helpful. You might wanna watch this video again to get some of the nuances that you didn't get before and thanks to those who were able to join me here. Let's see who joined me for this. Shweta and Alejandra, hello. Welcome to both of you and Jayce. Great to see you here. And let me now address some of the comments and questions. Yeah, Shweta says being adapted and flexible is important. However, I feel it's still important to make sure your joy factor is anchored in the adapting process. Yeah, certainly. And I think this is a personal growth question, a spiritual growth question is, can you source your sense of security and sense of joy from a higher source so that doesn't always have to come from external circumstances like did something work? So if you can source your joy from a higher or deeper source, then life is play. Then you can adapt easily, much more easily, right? So, all right. So Alejandra says, yes, since the market is constantly changing, how do we build a blog or website? If we got to be testing all the time? Well, a blog or a website is always changing too. That's the answer. So your blog and website, you should start your blog and website today and then change it as often as you want to. So there's this delusion, I think a lot of people have, some of you have like once you build something, once you build a blog and website, it's the same thing or somehow you are embarrassed if you change it because someone will criticize you in your life that you changed it. No, your audience will be grateful that you change your website as frequently as, in fact, audiences like novelty, they like new things. They like to see changes. In fact, your website hasn't changed. I know I haven't changed my website for a while. It's only because I have a very successful business and I do make changes, but maybe it's smaller changes. But until you get to a successful business, you should be changing your website all the time and until you get there. So, all right. And anyway, I hope this is helpful. I think those are the questions that I'm seeing here. And if you have any other questions, please go and comment below. The more you can say about your question, the more I can understand how to help you there. Maybe I already have an article, I'll let you know if I have an article, I'll give you a link to it. Otherwise, I hope to see you in the Intro to Authentic Business course. And until the next video, I wish you well, I wish you joy in being adaptive and excitement and playfulness in starting or growing your authentic business. Be well.


Hello and welcome to today's big summer try on haul for 2022. I have one beautiful rail of new in pieces to share with you all from the likes of Reese, Arquette, Oasis, Cezanne, Mango, Revolve, Demelie, and two blow the budget pieces of somewhere for my summer holidays. It's a jump packed haul for summer with so many chic and timeless outfits, we really should get started. Now I actually took about a week to choose the pieces for this summer haul. I had a list of what I needed and I feel like I looked at virtually everything across the high street with the designers and with the independence. I definitely considered my pieces wisely. So at Reese I went for something very simple and chic for my top half with this ribbed cotton vest top that you can see I'm wearing today. Now though I say simple, the beauty as always is in the details. From the fine ribbed viscose they've used with just the right amount of stretch to this interesting asymmetrical shape across my chest and my shoulders that very handily is wide enough to cover any side bulges.  Not my most attractive look. So all round a really gorgeous fit. Love the shape and beautiful quality for 58 pounds. Now though I got a little bit distracted by Reese's dresses as I often do, I actually then went for this pair of trousers I'm wearing in this stunning shade of pale pink. I did toy with the blue because I thought it was really pretty. I love the white and the oatmeal but I already have something very similar to those. But in the end it was the pink that stole my heart. Now these have been made from sustainable lyre sale, linen and cotton and they've got this tailored pleat down the front. The back as you can see in this footage is elasticated which I thought was a nice touch and I went with my usual UK 10. Now as you'll have seen in these clips you could style both pieces in many different ways. They're both hugely timeless. Just those perfect high quality staples that you'd end up having in your wardrobe for years. And as best tops are going to be one of the big fashion trends for autumn, winter 22 I'm getting stucked up a little bit early. Now next up I have another new pair of trousers to share. This time in this gorgeous deep shade of khaki. Is it even summer if we don't have at least a sprinkle of this tone? I personally love it. It just mixes so nicely with all those fresh whites and beiges but I also really love this shade against all my favorite brown tones. The lovely difference with this pair compared to other khaki trousers that I've seen recently would be the fabric composition. Now it's been made from a mix of linen, cotton and elastin so they're absolutely perfect for hot summer days. And they're really smart too with this sharp looking press fold down the center of the leg. And belt hooks too so you can add a belt, change up the styling a little bit. I like when you've got that option. Now I went with a size 36 and I really like the fit. It's very slightly slouchy but I definitely wouldn't describe them as oversized. They're just a very relaxed but sophisticated pair of summer trousers in this gorgeous shade of green. Love them. Now hopefully you saw my new Cezanne haul that I did last week, I think it was. If you missed that I shall add a link in the description box below. But there was two items that actually arrived separately so I can show you those now. The first of which was another staple that I needed for my wardrobe. A lovely new silk camisole. My previous black one that I got from Cammy, New York City was starting to look a little bit tired to be honest so I did need an upgrade. And having already bought this exact cami in the accrue before I knew that it's been made to last. So fabric wise it's been made from 100% silk. Has this pretty little bit of lace and embroidery detail just around the trim and then of course these thin spaghetti straps. The other item I went for would be something that I've had my eye on for months with this beautiful pair of shorts. High waisted, belted and made from a lovely textured cotton. They actually feel far more expansive than they were. Now I wanted a pair of shorts that I could wear in a really casual way throughout summer but also something that I could switch up a little bit and make it look a bit more smarter and more polished. And these shorts absolutely fit the bill. I actually think that's in part because of this beautiful fabric. I think it looks really luxe, just that extra bit special. I don't think they make one but I'd actually really like to get a matching blazer to go with these as well. I think that would make a really chic look. For now though, I am very pleased with all of my Cezanne purchases. And for those of you who are coming to my cocktail evening at Cezanne in a couple of weeks time, I cannot wait to have a bit of a girly shop with you all in the store. I wouldn't say I am hugely keen on showing my bod on camera. However, these items are so gorgeous I just have to show you. So I spoiled myself to this beautiful bikini from London brand Alexandra Miro and I am in love. Now, I've actually bought a swimsuit too which I shall show you in a mode but sadly I can't afford to keep both. So I really need you to help me decide which one I should go for. So the bikini is underwired and it's got padded cups. And for someone who is pretty flat chested, I think it's giving me a really nice shape on my chest. Now, although it is available in a couple of different colorways, I decided to go for this quite vintage looking emerald green with the white polka dots. I love that bow at the front and I would say size wise going with a small the fit is perfect. It is tight but I think I could just about get away with it. The matching bikini bottoms are high rise which I quite like in a bikini. I love the addition of the belts and her signature buckle in the middle there. I think that really polishes them off perfectly. Well, at the same time of course defining my waist is that bit more. Now the website did suggest sizing up in the bottom portion as they come up a bit small. So I am wearing a medium here. She also has the most stunning cover up available in the same print, but I did have to force myself to pretend that doesn't exist. So the other option I chose is this halter neck belted swimsuit with this deep V that comes down the front here. Now the fabric on this is more textured than the polka dot bikini. You've got padding in that chest section as well. And that same beautiful quality and attention to detail really. Now, although I went for it in the emerald, it is also available in black and then a sort of pink leopard print, which I thought was really cool. So personal taste really with your favorite shade. I think they are both incredibly chic and timeless and quality wise. I know I will have them for years, but I really can't decide which one I should go for. So if you do have a favorite, please do let me know in the comment section below because I could definitely do with some opinions on this one. Next up in this summer try on haul, I have what I think is one perfect cover-up. I may be proud as punch with my new swimwear, but that doesn't mean that I won't want to have a little bit of dignity when I put for lunch around the pool. And this lovely number can help me do it in style. Now, it's from a brand that was actually new to me, but like I mentioned, I feel like I window shopped the entire world for this particular summer haul. So I did come across lots of gorgeous new collections. Now, as you can imagine, I fell straight away for that particular amber shade and made from viscose and cotton. I thought it would be perfect for the heat and just being able to pull it on and go will make it super easy as a cover-up just to throw on. I really love that deep read down the chest that then meets at that knot. It nips in at my waist, skims over my hips perfectly. It's a simple dress really, but I think that combination of that tone, the texture of the fabric and that shape just makes it feel that extra, a little bit special and chic. Now, I'm keeping it regardless, but I'm also going to have a plate styling it for the evening too and see if I can make that work. I will let you know on that one, but I'm imagining it could work really nicely for dinner, drinks, et cetera too. Now onto something vastly different from my quite glamorous looking somewhere, but it has to be said, no less practical for summer holidays. One perfect beach throw-on dress. Something I know deep down that I will probably wear on repeat. I did have something similar to this last summer, I think it was that I bought from Zara, but to be honest, the quality really wasn't that great and it didn't wash very well. It looked really tired quite quickly. So I really wanted to find something in a nicer fabric composition with that shape that I love. And I think I found the perfect one from Arquette. So this has been made from organic French Terry cotton. You've got pretty long and nice wide sleeves there and it has got a really oversized shape with a bonus of pockets, which we all love. Now thinking of practicality, I would wear this on holiday over my swimsuit when I'm heading to the pool. I'd wear it chilling back in the room afterwards or just at home around the house. I could add a belt and make it have more shape for day wear or even maybe style it with trainers and a denim jacket over the top for another casual look. So lots of options really, but the reality is it's just a great staple dress that I know I would wear an awful lot in summer and I'm very happy to have found one in such a lovely quality. Now, while the minimalist look is one of the big fashion trends for summer of 2022, I personally believe if you do decide to invest, you'll find that it's one trend that's incredibly timeless for your wardrobe at the same time. Unlike cutouts, which could date relatively quickly, a beautifully simple, elegant and quite minimal dress would not look out of place in five years time. And I must say, I do feel really nice in this dress. I love the slip dress shape, the spaghetti straps with that racer back. And though I am a little bit pasty white at the minute, once I've got a bit of a tan, I think it will look even nicer. Add a blazer for something more of a timeless formal look. Add a t-shirt underneath and pair with high tops for everyday casual chic. Dress up with strappy heels for the evening or flat sandals like me for hot summer days. Now I'm on a bit of a roll with summer dresses I know, but it didn't stop there. Take a look at what I found recently for an incredibly affordable 31 pounds 20, to be precise. One very chic and timeless halten neck dress. That's not only perfect for summer holidays, but could easily be a lovely little black dress at any time of year. Now, often when you spot bargains like this, there's some sort of catch. It's been made from polyester or it's only available in XXX small, but no oasis have done us proud. And this one has been made from viscose with just a tiny bit of elastin. Now, I will admit the shape is not 100% perfect. I'd have liked an extra centimeter or two on the depth of that bust seam. But hey, for 31 pounds 20, I can live with that. So like you'll have seen with this footage, you could wear this with the ties going straight up for a deep V look, do a wide cross at the front or a loop cross looks really chic and stylish too. Now some of you might remember that I did a video recently where I styled a different outfit with a collection of different handbags all from the beautiful collection, Demelie London. After that video, the brand very kindly got in touch and asked if I would like to choose my favorite handbag to keep. Well, that was a tough one because I wanted them all.  Now, I didn't actually have this one before to be able to show you, but I think I had in truth lost my heart to it before I even filmed that look book. I think this leather strap detailing is hugely original. It's so beautifully made and actually from a quality and practical point of view, I'm imagining that these leather straps will actually help the store bag keep its shape. Now, this one is available in tan leather, black and also a smaller version too, if you prefer. But I'm definitely a go big or go home when it comes to store bags in summer. So this one is the perfect size for me. And now in this summer try on haul to something that didn't quite work as I planned out. I was about to send this one back but I thought I'd give you a quick peek first. I hadn't shopped at warehouse for quite a long time actually, but I was hugely impressed with their new collection. They have some very chic sets, some great pops of color, some great pieces for the office, but annoyingly, I didn't actually pick any of those. I picked this strappy haltenut top and I have to say it looks pretty awful on me. Now, in fairness to warehouse, I think I've just got the wrong size. It's too baggy on me around the bust, so in actual fact, I should have sized down to a UK eight. What originally caught my eye was this top as a set with the skirt, which I thought looked absolutely beautiful. However, at the time I was shopping on warehouse, it wasn't in stock. It's back in stock now actually. And I do think that style together as a set, it makes a really chic look. However, the top alone being a little big for me is just not working, which is a bit of a shame. If you do however, like this set, I would recommend sizing down in the top portion at least and having a look at that midi skirt to go with it. Co-ords, of course, are a really easy way to instantly feel a little bit more polished and put together. And having been made from a blend of linen, I thought that would be perfect for the heat as well. Sadly, not to be for me this time, but I will be keeping an eye on their collection in future as I was really impressed with what they're creating right now. And that's it. My summer try-on haul for 2022 is complete. Hopefully you agree that there's lots of chic and timeless outfits out there at the moment. And I really hope this video has given you some ideas and inspiration of how to style them together. Thank you as always for all of your support for my channel. I am hugely grateful for every like, every comment, every subscriber.  So thank you. I will be back on Sunday with a new styling video. So hopefully you'll join me then. Have a wonderful week, everyone. Big hugs.


Welcome back, we're here live in Las Vegas. This is Silicon Anglin, Wikibon's theCUBE, our flagship program. We go out to the events, extract a signal from the noise. We are live in Las Vegas at Amazon Web Services, re-invent conference about developers, large-scale cloud, big data, the future. I'm John Furrier, the founder of Silicon Anglin. I'm joined by co-host Dave Vellante, co-founder of wikibon.org. And our guest is James Hamilton, VP and distinguished engineer at Amazon Web Services. Welcome to theCUBE. No, thank you very much. You're a tech athlete, certainly in our book is with term weak coins. We love to use sports analogies. You know, you're kind of the cutting edge. You've been the business and technology innovating for many years, going back to the database days at IBM, Microsoft, and now Amazon. You gave a great presentation at the analyst briefing. Very impressive. So I got to ask you the first question. When did you first get addicted to the notion of what Amazon could be? When did you first taste the Kool-Aid? Super good question. Couple different instances. One is I was general manager of exchange coaching services and we were doing a decent job. But what I noticed was customers were loving it. We're expanding like mad. And I saw opportunity to improve by at least a factor of two, I'm sorry, 10. Just amazing. So that was the first hint that this is really important for customers. The second one was S3 was announced and the storage price pretty much froze the whole industry. I've worked in storage all my life. I think I know what's possible in storage and S3 was not possible. It was just like, what is this? And so I started writing apps against it. I was just blowing away. It's super reliable, unbelievably priced. I wrote a fairly substantial app. I got a bill for $7. Wow, so that's really the beginnings of where I knew this was going to change the world. And I've been just, as you said, addicted to it since. So you also mentioned some stats there. We'll break it down because we love to talk about the Software Defined Data Center which is basically not even at the hype stage yet. It's just like, it's still undefined. But, you know, software virtualization, network virtualization really is, you know, pushing that movement of the software focus and that's essentially what you guys are doing. You're talking about notifications and basically it's a large scale systems problem. You guys are building a global operating system as Andy Jassy would say. Well, he didn't say that directly. He said the internet operating system. But if you believe that APIs are critical services. So I got to ask you that question around this notion of a data center.  I was not really going to give up their data center. It might change significantly. But you pointed out the data center costs are in the top three orders, servers, power circulation systems, or cooling circulation, and then actual power itself. Is that right? Did I get that right? Pretty close. Pretty close. Servers dominate and then after servers, if you look at data centers together, that's power, cooling, and the building and the facility itself. That is the number two cost and the actual power itself is number three. So that's a huge issue. When we talk to CIO, it's like, can you please take the facility's budget off my back? Totally. For many reasons. One, it's going to be written off soon, maybe. There's all kinds of financial issues around it. A lot of them don't see it though, which is a problem. That is a problem. That is a problem. Real estate sees it. Yeah, right. And they go, that's not my problem. So money just flies out the window. So that's obviously a cost improvement for you. So what are you guys doing in that area? And what's your big a-ha for the customers who walk in the door and say, look, we have this cloud, we have this system, and all those headaches can be not shifted, but or relieved, if you will, the big aspirin for them. What's the communication like? What do you talk to them about? Really, it depends a lot on who it is. I mean, different people care about different things. What gets me excited is, I know that this is the dominant cost of offering a service is all of this muck. It's all of this complexity. It's all of this high capital cost upfront. Facility will run 200 million before there's servers in it. It's just big money. And so from my perspective, taking that away from most companies is one contribution. Second contribution is, if you build a lot of data centers, you get good at it. And so as a consequence of that, I think we're building very good facilities. They're very reliable and the costs are plummeting fast. That's a second contribution. Third contribution is, because we're making capacity available to customers, it means they don't have to predict two years in advance what they're going to need. And that means there's less wastage. And that's just good for the industry as a whole. So we get some questions on our crowd chat applications. If you want to ask a question, ask him anything, it's kind of like Reddit, go to crowdchat.net slash reinvent. The first question came in was, James, when do you think ARM will be in the data center? That's a great question. Many people know that I'm super excited about ARM. It's early days. The reason why I'm excited is partly because I love seeing lots of players. I love seeing lots of innovation. I think that's what's making our industry so exciting right now. So that's one contribution that ARM brings. Another is, if you look at the history of server side computing, most of the innovation comes from the volume driven, usually on clients first. The reason why X86 ended up in such a strong position is so many desktops were running X86 processors. And as a consequence, it became a great server processor. High R&D flow into it. ARM is in just about every device that everyone's carrying around. It's almost every disk drive. It's just super broadly deployed. And whenever you see a broadly deployed processor, it means there's an opportunity to do something special for customers. I think it's good for the industry. But in a precise answer to your question, I really don't have one right now. It's something that we're deeply interested in and investigating deeply. But at this point, it hasn't happened yet. But I'm excited by it. Do you think that, and I want to, two lines of questioning here. One is things that are applicable to AWS. Others just your knowledge of the industry and what you think. We talked about that yesterday with OCP, right? Not if right fit for us, but you applaud the effort. We should talk about that too. But does splitting workloads up into little itty bitty processors change the utilization factor and change the need for things like virtualization? What do you think? Yeah, that's a good question. I first got excited about the price performance of microservers back in 2007. And at that time, it was pretty easy to produce a win by going to a lower powered processor. At that point, memory bandwidth wasn't as good as it could be. It was actually hard on some workloads to fully use a processor. Intel's a very smart company. They've done great work on improving the memory bandwidth. And so today it's actually harder to produce a win. And so you kind of have workloads in classes at the very, very high end. At the very high end, we've got database workloads. They really love single threaded performance and performance really is king. But there are lots of highly parallel workloads where there's an opportunity for a big gain. I still think virtualization is probably something where the industry is going to want to be there just because it brings so many operational advantages. So I got to ask the question. Yesterday we had Jason Stow on CEO of Cycle Computing. You bet. And he had an amazing thing that he did. You guys are, I'm sorry. Trumping it out as a case study, but it's not new to you, but it was new to us. He basically created a supercomputer and spun up hundreds of thousands of cores in 30 minutes, which is like insane. But he did it for like 30 grand, which would have cost, if you tried to provision it, did a TUCO calculator, whatever your model be. Months and years, maybe in years. But the thing that he said, I want to get your point on, and I don't know, I ask you a question specifically on is, spot instances were critical for him to do that. And the creativity of solutions, so I got to ask you, did you see spot pricing instances being a big deal? And what impact has that done to AWS's vision of large scale? I'm super excited by spot. In fact, it's one of the reasons I joined Amazon. I went through a day of interviews.  Someone probably shouldn't have talked to me about spot because it hadn't been announced yet. And I just went, this is brilliant. This is absolutely brilliant. It's taking the ideas from financial markets where you've got high value assets and saying, why don't we actually sell it off and make a market on the basis of that and sell it off? And so two things happen that make spot interesting. The first is an observation upfront that poor utilization is basically the elephant in the room. Most folks can't use more than 12 to 15% of their overall server capacity. And so all the rest ends up being wasted. You said yesterday, 30% is outstanding. 30% means... It's like have a party. 30% probably means you're not measuring it well. You're lying. It's real good, basically. So that means 70% or more is wasted, it's a crime. And so the first thing that says is that's one of the most powerful advertisements for cloud computing is if you bring a large number of non-correlated workloads together, what happens is when you're supporting a workload, you've got to have enough capacity to support the peak, but you only get to monetize the average. And so as the peak to average gets further apart, you're wasting more. So when you bring a large number of non-correlated workloads together, what happens is it flattens out just by itself. Just without doing anything, it flattens out. But there's still some ups and downs. And the spot market is a way of filling in those ups and downs so we get as close to 100%. Is there certain workloads that fit the spot? Obviously certain workloads might fit it, but what workloads don't fit the spot price? I mean, it makes total sense. I mean, say arbitrage, opportunity, or excess capacity laying around, and it's priced based on usage. So is there a workload? Is it going to be torn up, torn down? I mean, what's the use cases there? Workloads that don't operate well in an interrupted environment, they're very time critical. Those workloads shouldn't be run as spot. It's just not what the resource is designed for. But workloads like the one that we were talking to with Cycle Computing are awesome, where you need large numbers of resources. If the workload needs to restart, that's absolutely fine. And prices is really the focus. Okay, question from CrowdChat. Ask James, what are his thoughts on commodity networking and merchant silicon? I think an awful lot about that. I know you. Who is that from? It's your family. Yeah, exactly. They're watching. No, network commoditization is a phenomenal thing. The whole industry has needed that for 15 years. We've got a vertical ecosystem, it's kind of frozen in time, vertically integrated ecosystem, kind of frozen in time. Costs everywhere are falling, except in networking. We've just got to do something. And so it's happening. I'm real excited by that. It's really changing the Amazon business and what we can do for customers. Let's talk a little bit about server design, because I was fascinated yesterday listening to you talk about how you've come full circle. Over the last decade, right? You started with, it's got to be stripped down, basic commodity, and now you're of a different mindset. So describe that, and then I have some follow up questions for you. Yeah, it's a good, I know what you're alluding to, is years ago, I used to argue, you don't want hardware specialization. It's crazy. It's the magic in software. You want to have general, you want to specialize software running on general purpose processors. And that's because there was a very small number of servers out there, and it really, I felt like it was the most nimble way to run. However, today, in AWS, when we're running tens of thousands of copies of a single type of server, hardware optimizations are absolutely vital. You end up getting a power performance advantage of 10X. You can get a price performance advantage substantial. And so I've kind of gone full circle, where now we're pulling more and more down into the hardware and starting to do hardware optimizations for our customers. So heat density is a huge problem in data centers and server design. You showed a picture of a Quanta package yesterday. You didn't show us your server. You said, I can't show you ours. But you said, but we blow this away. And this is really good, right? So, but you described that you're able to get around a lot of those problems by the, because of the way you design data centers. Can you talk about that a little bit? Sure, sure, sure. One of the problems when you're building a server, it could end up anywhere. It could end up in a beautiful data center that's super well engineered. It could end up in the end of a row on a very badly run data center. Or in a closet. Or in a closet. The air is recirculating. And so the servers have to be designed with huge headroom on cooling requirements. And they have to be able to operate in any of those environments without driving warranty costs for the vendors. We take a different approach. We say, we're not going to build terrible data centers. We're going to build really good data centers. And we're going to build servers that exploit the fact those data centers are good. And what happens is more value. We don't have to waste as much because we know that we don't have to operate in the closet. We got some more questions coming here, by the way. This is awesome. They just asked me anything. Crowd chat thing is going great. We got someone who, he's from Newtonix.  I got to ask you about kind of the future of large scale. So Spot, his comment, David's comment. Spot instances prove that solutions like VMware's distributed power management are not valuable. Don't power off the most expensive asset. So, okay, that brings up an interesting point. I don't want to slam on VMware right now, but I just want to bring into the next logical question, which is, this is a paradigm shift. That's a buzzword, but really a lot's happening that's new and innovative. And you guys are doing it and leading. What's next in the large scale paradigm of computing and computer science? On the science side, you mentioned merchant silicon, obviously that's the genie down at the bottom there, but what's around the corner? Is it the notifications, the scheduling? What, is it virtualization? Is it compiler design? What are some of the things that you see out on the horizon that you've got your eyes on? That's interesting.  And it's one of the cool things of being in the industry right now is that 10 years ago, we had a relatively static, kind of slow pace. You really didn't have to look very far ahead because if anything was coming, you'd see it coming for five years. Now, if you ask me about power distribution, we've got tons of work going on in power distribution. We're researching different power distribution topologies. We're researching higher voltage distribution, direct current distribution. Haven't taken any of those steps yet, but we're working in that. We've got a ton going on in networking. You'll see an announcement tomorrow of a new instance type that is, got some interesting characteristics from a networking perspective. There's a lot going on. It's pre-announced? No. The area's over there. How about database? How about database? I mean, 10 years ago, John always says, database is kind of boring. You go to a party and say, I work in the database business. Oh yeah, I see it. 25 years ago was really interesting.  Right, it's all, it's a whole new ball game. You guys are participating. Google Spanner is this crazy thing, right? So what are your thoughts on the state of the database business today? No, it's beautiful. I did a keynote at SIGMOT a few years ago, and what I said is that 10 years ago, Bruce Lindsay, I used to work with in the database world, Bruce Lindsay called it polishing the round ball. It's just, we're making everything a little tiny bit better, and now it's fundamentally different. I mean, what's happening right now is the database world every year, it's, if you stepped out for a year, you wouldn't recognize it. Yeah, right. It's just, yeah, it's amazing. And DynamoDB has had rapid success. Gosh, yes. We're big users of that. We actually built this app, the CrowdChat app that people are using on Hadoop and HBase, and we immediately moved it to DynamoDB and your stack was just so much faster and scalable. So I got to ask you the- And less labor. Yeah, yeah. Right, that was a big factor. So it's just been very reliable and all the other goodness of the, you know, elastic beanstalk and SQS, all the other good stuff we're working with Node, et cetera. So I got to ask you the area that I want to add to your opinion around the corner is versioning control. So at large scale, one of the challenges that we have is, as we're pushing new code, making sure that the integrated stack is completely updated and synchronized with open source projects. So what does that fit into the scaling up? Because at large scale, versioning control used to be easy to manage downloading software and putting in patches, but now you guys handle all that at scale. So I'm assuming there's some automation involved, some real tech involved, but how are you guys handling the future of making sure the code is all updated in the stack? It's a great question. It's super important from a security perspective that the code be up to date and current. It's super important from a customer perspective and you need to make sure that these upgrades are just non-disruptive. One customer, the best answer I heard was yesterday from a customer on a panel, they were asked how to deal with Amazon's upgrades. And what she said is, I don't even know when they're happening. I can't tell when they're happening. Exactly the right answer. It's exactly our goal. We monitor the heck out of all of our systems and our goal, and boy we take it seriously, is we need to know any issue before a customer knows it. And if you fail on that promise, you'll meet Andy really quick. So some other paradigm questions coming in. Floyd asks, ask James what is opinion of cloud brokerage companies such as Jam Cracker or Graviton? Do they have a place or is it wrong thinking? From my perspective, the bigger and richer the ecosystem, the happier our customers all are, it's all goodness. It's Darwinism. That's the answer. The fit shall survive. Now I think that brings up this new marketplace, spot pricing came out of the woodwork. It's a paradigm that exists in other industries applied to cloud. So a brokering of cloud might be something, especially with regional and geographical focuses, you can imagine a world of brokering. I mean, I don't know. I'm not qualified to answer that. Our goal honestly is to provide enough diversity of services that we completely satisfy customers' requirements. And that's what we intend to, that's what we can intend to do. How do you guys think about the make versus buy? You had a point now where you say, you know what, we can make this stuff for our specific requirements better than we can get it off the shelf. Or is that not the case? It changes every few minutes. It really does. So what are the parameters? Years ago when I joined the company, we were buying servers from OEM suppliers and they were doing some tailoring for our uses. It's gotten to the point now where that's not the right model, we have our own custom designs that are being built. We've now gotten to the point where some of the components and servers are being customized for us, partly because we're driving sufficient volume that it's justified, and partly because the partners, the component suppliers, are happy to work with us directly and they want input from us. And so every year it's a little bit more specialized and that line's moving. So it's shifting towards specialization pretty quickly. So I'm going to be replaced by the crowd that's getting great questions. I'm going to be off the lead. No earbud, I got it right here. So the question is more of a fun one probably for you to answer or just kind of lean back and kind of pull your hair out. But how the heck does AWS add so much infrastructure per day? How do you do it? It's a really interesting question. I kind of know how much infrastructure, or I know abstractly how much infrastructure we put out every day. But when you actually think about this number in context, it's mind-boggling. So here's the number. Here's the number. Every day we deploy enough servers to support Amazon when it was a $7 billion company. You think if how many servers, a $7 billion e-commerce company would actually require, every day we deploy that many servers. And it's shocking to me to think that the servers are in the logistics chain, they're being built, they're delivered to the appropriate data centers, there's back positions there, there's networking there, there's power there. I'm actually, every day I'm amazed to be quite honest. It's mind-boggling. It is. And then for a while I was like, okay, wait a minute, would it be Moore's Law? No, not even ridiculous, because you said every day. Every day. Not every year. Yeah, it really is. It's a shocking number and one, my definition of scale changes almost every day, where if you look at the number of customers that are trusting us with their workloads today, that's what's driving that growth. It's phenomenal. Well, we got to get wrapped up, but I got to ask the Hadoop world SQL over Hadoop question solution. So obviously Hadoop is great, great for store and stuff, but now you see hybrids come out. Again, this comes back down to the data, you can't recognize the database world anymore if you were asleep for a year. So what's your take on that, on that ecosystem?  There's some big data stuff going on. How do you, from a database perspective, how do you look at Hadoop and SQL over Hadoop? I mean. I personally love them both and I love the diversity that's happening in the database world. There's some people that kind of have a religion and think it's crazy to do anything else. I think it's a good thing. MapReduce is particularly, I think is a good thing, because it takes, the first time I saw a MapReduce being used, it was actually a Google advertising engineer. And what I loved about it, I was actually talking to him about it and what I loved is he had no idea how many servers he was using. If you ask me or anyone in the technology how many servers they're using, they know and the beautiful thing is he's running multi-thousand node applications and he doesn't know. He doesn't care. He's solving advertising problems. And so I think it's good. I think there's a place for everything. Well, my final question is, I've asked all the guests this show, put the bumper sticker on the car, leaving Reinvent this year. What's it say? What does the bumper sticker say on the car? Summarize for the folks. What is the tagline this year, the vibe and the focus? Yeah, for me, this was the year. I mean, the business has been growing, but this is the year where suddenly I'm seeing huge companies 100% dependent upon AWS or on track to be 100% dependent upon AWS. This is no longer an experiment, something people want to learn about. This is real and this is happening. This is running real businesses. So it's real, baby. It's real, baby, that's the best puppy. James, distinguished guests. Now, CUBE alum for us. Thanks for coming on, you're a tech athlete. Great to have, you can great success. Sounds like you got a lot of exciting things you're working on and that's always fun. Obviously Amazon is killing it, as we say in Silicon Valley. You guys are doing great. We love the products. We've been using it for crowd chats. Great stuff. Thanks for coming on theCUBE. Thank you. We'll be back with our next guest after this short break. This is live exclusive coverage from SiliconANGLE theCUBE. We'll be right back.


Hi everyone, it's Vicky here and welcome back to another Argena layout. I have some new toys today and I will play with them. These are the new Gloss Sprays by Dina Weekly. They have lovely colors and I will be using many of them today and I will first show you how they work and the wonderful results that you get. These are unlike any other sprays that I have on my studio. These are acrylic sprays. Give them a good shake before you try them out and let's take a look on what you can do with them. Before I go ahead and start working on my page, I will try all the sprays on some tags so that I can see how they work, get used to the medium before I go ahead and start working. This way you will be able to see the wonderful results that you get. So first of all I'm going with the yellow one. The color is called lemon and I'm going to mix it up with magenta. I haven't sped up the video, you can see that in real time and as you can see it creates those cells since one paint resists the other. Acrylic paint is actually plastic so once the paper gets saturated then it resists the second layer. I'm going to use my heat gun to make sure that everything is nice and dry. You can of course leave it to dry on its own but I'm too impatient to wait for that. By the way I'm working on a silicone mat by Ranger. This is a new product for me and I just wanted to give it a try. It's really easy to clean it up. You can fold it and take it away with you and it is heat resistant as you can see. And look how my background is looking, I just sprayed a couple of colors and I got this wonderful design. Also notice that as the colors dry they become vibrant which is something really interesting and I absolutely love that. Usually colors become more dull as they dry but this is not the case with these sprays. Another property of these sprays is that they are permanent since they are acrylic paints. So it's nothing like the dilution sprays or the ones by Tim Holtz these are permanent which means that no matter what I do on top of them they are not going to react with the medium. So for example I can apply some Gesso or white paint. This is not going to blend out with whatever is underneath and it's going to stay nice and white. It is also really easy to write on top of it with your markers or your gel pens. Here I'm just using a stencil again and I'm going with my gel marker to add some details here and there. My marker glides on top of it, it writes beautifully, plus it's not going to blend with the colors underneath. If I was going to do this technique over my Distress Oxidings for example the white would blend in with the ink underneath and it would end up in a different color. This is going to stay nice and bright and super white as it is at the moment. Now I'm going to show you a technique that I saw Dina Wickley doing while I was in Creativation last January. I'm using one of those chipboard shapes, these are from her chipboard shapes which are called Flying and I'm placing the berth on top of a tag. I'm going to spray over with again the two colors that I used for the previous tag, so that's lemon and magenta and I'm making sure that I cover up both the berth as well as the tag underneath. You can see the beautiful cells that it creates, I absolutely love this look. I'm going to remove the berth, put it aside to dry. Now here are my pieces that are completely dry and notice how vibrant the colors look now. Also remember these are gloss sprays which means that they are glossy once they dry, that give a lovely look on your projects. Now I'm going to go quite brave here and I will spray over it with a couple of colors in Blue Sage. So I'm using here Ocean and the darker color is Marine. Now remember the first layer is completely dry which means that it is going to resist the second layer of color. So I'm going to dab it with a paper towel or a cloth like I'm doing here and you can see the wonderful result. So I got my berth to be blue and it resisted the rest of the colors. So basically I was playing with my new sprays trying to see all the new properties and I ended up having this lovely berth a chipboard shape as well as a couple of tags. So I'm going to turn all these elements into art journal pages. Let's take a look at the first page that I made using the berth and you see that I'm going to recreate that and create one more berth which looks similar again with the same colors, lemon and magenta. And tomorrow I'm going to post another video where I will be using the tags to create another art journal. Now when it comes to sprays I got in the habit of cleaning up the nozzle before I put the cap back on. I find that doing that with my mica sprays, my glitter sprays and shots are very helpful so I will be continuing doing that for my acrylic paints as well. Now I'm going to make sure that my berths are completely dry and I'm going to bring in my new blue art journal which is a new product by Dina Weekly and Ranger. Now I never had one of her journals with all those different textures to work on and I'm absolutely in love with it. I love the challenge of working on different surfaces. So first of all you get white pages. This is heavyweight cotton paper. It's really thick. It has some texture on it and I did a close-up look here. Probably you can see the texture. And I will be working on one of those white pages for today. And then you get this one which is burlap. I love the color of that and the challenge of trying to think what to do on it. And finally you get a page which is denim and the art journal that I will be posting tomorrow was made on one of those denim pages. So for today I will be working on the white one and I need to somehow cover up the denim page so I don't mess it up completely with my sprays. That's why I'm going to bring in my silicone mat. This is great for covering up next pages just because it is flexible. This way you use up something that you can use again and again.  And you don't use paper or paper towels that you throw away. So now I'm going to use three sprays. White, tequas and ocean. And I'm going to create kind of a sky-looking thing on my background. I'm going to start with white just because I don't want this to be oversaturated with blue color. And since I tested all those products previously on my tags I know that the first layer is going to resist the second layer. This way I will have highlights on my background and it's not going to be blue all over the place. So all I'm doing is mixing up the color directly on the page. Before the spray is dry you can move them with the brush like I'm doing here. I am incapable of leaving white space on my art journals. I have to have color all over the place. That's why I have to do that. But I absolutely love the variation on my background with the highlights and the darker areas. So I'm going to leave this to dry. And then I can go on top and add some extra layers to make it look more interesting. So I have these dots stencil. This is by Ranger again.  Actually this is Gesso by the way. It's going to stay nice and white. Since it's not going to react with all that paint that I have underneath. And when you get a new midu, it's always nice to do that. It's always nice to try and test out what you have. So you know the exact properties and how you can work with it. And I know that you like watching me creating all those different layers. So I'm not going to edit anything out. So as I'm doing that I'm going to talk a little bit about that white and red bracelet that I'm wearing. This is actually a Greek tradition from March 1st. And for the whole month we wear those bracelets. This is called a March bracelet. It is made out of twisted white and red thread. The white symbolizes purity. And the red color stands for life and passion. Now 1st of March also indicates the beginning of spring in Greece. So a March bracelet is known to protect you from the burning sun. Now we remove this bracelet on the last day of the month. And then we hang it on a branch, on a tree. So that the swallows that are returning for spring can take those bracelets and build their nests. It is a lovely tradition. And if you have something similar or your country, let me know in the comments below. I would absolutely love to know. So now back to the page. And all I did was adding all those white circles through the stencil with my gesso. Then I added some white splashes. And now I'm using again the same stencil and I'm stamping with archival ink over the stencil so that I end up having text only on the white dots. I think that's a fun look. Now for this page my focal points are going to be those two chipboard birds that I created earlier. And I'm going to do some stamping there as well. So they have some elements matching with my background. Now I have one of those collars collectives by Dina Weekly.  They come in both thick cardstock as well as thin paper. You can use them as they are, but I like to cut out elements from here and there and make them somehow my own. So that's why I will choose one of the papers here. And I'm going to cut it out in thin strips so that I can use them to add some color on my page as if it is washi tape. For that I'm not going to use my paper trimmer. I'm just using my scissors and I like if the shape is kind of wonky. Now I'm going to stick down some of those strips on my page. For that I'm using my matte medium just to make sure that they are nicely stuck there. I am tearing with my fingers the ends just to make them look more organic. I don't want to have anything super neat on my page. And after sticking all those little strips of paper and color on my page I'm going to stick down the birds. Now for the birds I'm using a generous amount of matte medium at the back to make sure that they are going to be nicely stuck there and they are not going to fall on me. I absolutely love the vibrant colors on those birds. Then I'm going to use my scissors to chop off anything that sticks out of the page. And on my journals I always like to have a motivational quote. I usually call my art journals quote journals and this is the case with this page as well. So this time I'm going with a quote that says your wings already exist. All you have to do is fly. I want to have the word fly big, bold and to make a statement on my page. That's why I will use black color and go over this alphabet stencil to spell the word fly.  Now as you can see when I remove the stencil nothing is perfect and I am good with that since this is an art journal and nothing else is looking perfect on this page. So I'm going to do the Y and then for the rest of the sentiment I went to my printer and just print it out in a nice big font so that I can cut it into thin strips and stick it down. And once everything is down it's time to do some doodling.  For that to do make sure that everything is completely dry you don't have any matte medium still wet otherwise you are going to ruin your markers So I'm adding some white lines around my letters and that's why I'm using my stencil once again I'm also going to use my thin black marker to add some sketch lines around my sentiment and this is going to finish off my page for today Just like always you will find a list down below with links to all the products I used in various online shops I hope that you had fun inspired as I was playing with the new collection by Dina Weekly Here are some close up photos where you can see more details of the page that I made for today Don't forget tomorrow I will post one more journal that I made on the same day using the tags that we created in the beginning of this video Thank you all so much for watching and I'll see you all next time.


This is stock number 10469. We are here at Summit Automotive in Fond du Lac, Wisconsin. You're new and use heavy duty truck and RAM headquarters. Today we are checking out this super clean 2016 RAM 3500 mega cab short box dual rear wheel on this frigid day in Wisconsin. This truck has a 6.7 liter Cummins diesel and has been fully safety and inspected by our service shop. Has a fresh oil and filter change, all the fluids have been checked and topped off and this truck is 100% ready to go. Bright white is the color we shoot all of our videos in 1080p, 60 frames per second so if you have HD capabilities. On your computer tablet or smartphone device turn them on right now because it is like you are right here looking at the truck with me. And definitely your best way to check out the vehicle quality and condition wise before seeing it in person. Very clean down this side, if you want to check out all the photos in the upper right hand party screen as they link right to our website, click that and check us out there. Has a steel rims with the chrome covers and it has brand new Nexon Rodean tires on the front here, LT 235 80R 17s. Have all the tread left, they still got the little wear knobs on them. We put those on in our safety inspection, you can see the frame and under body on this truck is an exceptionally nice condition. Headlight lenses are nice and clear, the front bumper no major dents or dings on that. Very nice and clean and the hood is an excellent condition as well. The passenger side front fender is in nice shape too and the passenger side wheel cover is in nice shape, that tire is also brand new. As you go down this side of the truck you can see just how clean the body is, how reflective and mirror like that paint is. We take these HD videos so if you are far away or even if you're close by and just cannot make the trip down but you're still interested in purchasing the vehicle, you can see the vehicle, hear the vehicle and have confidence in what you're looking at before you even get here so that when you do get here, there's absolutely no surprises and you'll be all ready to go and that's why we offer the Summit Auto Fastpass option in the upper right hand part of your screen, it links right to our website where you can apply for financing, get pre-approved, see a payment quote, even appraise a trade off from the comfort of your own home. Frame and under body on this truck is like new, has all the remaining factory exhaust, lower rockers all look great, has some nice painted step bars, the dually tub is in nice shape, I didn't see many rock chips on that and the back wheel simulator is in nice shape as well. In these back tires, I would say compared to the front ones, these have probably about 80 to 90% of the tread left. Frame and under body back here is in nice shape as well. As we come around to the back of the vehicle, the rear bumper is in excellent condition, no dents or dings on that, it does have backup parking sensors, full towing package which includes a receiver hitch, 4 pin and 7 pin wiring. The tailgate is in nice shape too, I didn't see any dents or dings on there, it is a locking tailgate with a backup camera. The bed has a very nice spray and bed liner and it looks like it's hardly ever been used, don't see any dents or dings or anything like that back here, very nice condition. And as you go down this side of the truck, just as clean as I pass on your side, the dually tub is in great shape, I didn't see any dents or dings on that and for full disclosure, this back wheel simulator is in excellent condition as well. On the rest of this side, didn't see any dents, didn't see any dings, mega cab, lots of room in the back which we'll get to in just a second. It does have the heated fold out tow mirrors like so, they also have built in directional signals, they fold in like that as well. Inside the big horn package gives you the gray cloth interior, there are no rips, there are no tears on the seats, excellent condition, power driver seat, both these seats are heated, factory formats are out, auto headlamps, radio controls on the back of the steering wheel, power windows, power locks, power mirrors. And as we hop inside the truck here, you can see this one only has 27,353 miles, you get the digital speedometer outside temperature, yes it's only 8 degrees and with that wind it's probably like zero right now. And you get the compass display as well, instrument cluster is very nice and clean, you get the heated leather wrap steering wheel which is awesome on a day like this, cruise controls on the right, Bluetooth and information center controls on the left and once again audio controls on the back comes with the six speed automatic transmission with the optional tap shift. This one has the 8.4 touchscreen radio, this is the 3C radio, AMFM and Sirius XM radio capabilities, this one also has the factory nav installed on it. Has the backup camera right there, which works nice, you also have your heated seats, heated steering wheel controls, your radio controls, you can do your climate controls here as well and it does have dual climate control. If you don't like doing all the controls up there for the radio and climate controls, you can do them down here as well.  Stability control, tow haul, factory exhaust brake and you can turn those backup parking sensors off and on. 115 volt, 150 watt plug-in, passenger side floor mat and seat are in excellent shape. This truck has never been smoked in, smells very clean inside. The headliner is in excellent condition, you have a map lights, power sliding rear window and 911 assist buttons in that review mirror. We'll take a quick look at the back seats and then we will check out under the hood. The back seats are just as clean as the front seats. No rips, no tears back here, it does have the latch, child safety system, that power sliding rear window, seats are in just excellent condition. Has the factory floor mat back here as well. These seats do fold down two different ways. First way, the whole seat and bottom folds down and if we had the front seat up, it would go completely flat but the front seat's up too far. But the other way that it goes down is if you can just fold the backrest down like that and have a higher load floor. The other way puts you at a lower load floor but when you put both sides down you've got nice flat place to lay. So you can essentially take a nap back there. Has the child safety locks on the back doors. You can see all the bottoms of the doors and everything look great. And we'll take a quick look under the hood. I would personally like to thank you for checking out the video today. And hopefully from this HD video, you'll have been able to tell just how clean this truck is all the way around inside and out under the hood. We have the 6.7 liter Cummins diesel engine base, very clean roads, very smooth. Everything looks to be completely stock. This truck has been fully safety and inspected by our service shop as a fresh oil and filter change. All the fluids have been checked and topped off and this truck is 100% ready to go. See more pictures of this truck or one of our other 450 new and used cars, trucks, SUVs, minivans, Wranglers, half tons, three quarter tons, one tons. You name it, we got it. Go to our website www.summitauto.com, full pictures and descriptions of every single vehicle from two locations all at summitauto.com. And if you'd like to check out more HD videos, you can go to youtube.com. Summit Auto. Remember to like, subscribe and share on this video and all the videos that you see there. In fact, in a second you'll see a link to subscribe to our YouTube channel on your left. It links more Ram 3500 truck videos like this one on your right if you have not been to our website. On the bottom link to this vehicle on our website, click those, check us out and we really look forward to helping you get extremely clean 2016 Ram 3500 mega cab, short box dual rear wheel, Cummins diesel with the big horn package. Thanks again.