Yeah, hi. My name is Carl. I'm a product designer. Actually, my discipline is product design, but the content web is something that I've been fascinated with, like since I since I got into web design and the topic for today as well as something which I am very, very passionate about. So so I'm assuming you can see my screen. And you can hear me loud and clear. So welcome, everyone. Welcome again to this session on web typography. So I have a lot to kind of cover today. And I've kind of, you know, going to really limit myself to 25 minutes I really don't want to, you know, stretch it beyond that. So, there's a lot of stuff as you can see that that I'll try to cover, but I really, I really want to spend time, mostly on sections three and four, which is I think the reason why, you know, most of you have joined today. I'm thinking about type a selection, and also the whole issue of licensing and deploying fonts, right on the web, which which is something I think we don't really speak about too much. So let's spend more time on those two sections I'm going to kind of breeze through the first two. But I think, you know, it's kind of important that we talk about them because in a topic like this, it's always good to start with why. We can discuss about fonts and why this session. What is so special about typography on the web. Many of you may have probably read this seminal article from Oliver Eikonstein. It was written many years ago in which he says, you know, 95% of the information on the internet is written language 95% right. The article was kind of written many years ago. So you could you could probably say that well we have you know flicker and we have Instagram and YouTube, right. So does this still hold water, you know, is it still 95%. I would kind of agree and say yes, maybe not 95% maybe lesser, but definitely in the context of the content web, which is the space that we are talking about here. Right. So the content that is e-commerce sites and content heavy websites, marketing sites, you know, blogs, news sites within this particular space, I think definitely 95% of it of design is typography. And if you look at the actual, you know, the purpose of typography, you know, he says in the same article Oliver writes, we have one duty as designers and that is to convey what the site is trying to say like convey information and writing.   Right. So we just have one duty. And the second thing I would say is that since, you know, 95% of the web is typography. Then we need to take it a bit more seriously. Right. And a lot of brands, I think, almost all the brands today, the big ones have kind of understood that typography is in essence, a core extension of your brand's visual identity. Right.  You have, you have to some extent, you have white space and layout and margins and padding and that, and that sort of stuff.  But just a handful of vectors and typography is one of the most important ones. So the big tech companies realized this, I think many years ago, Google in 2015 announced that they were working on their own typeface family internal one. They started off as Roboto, I think now it's they call it products. It's used everywhere all across, you know, their whole ecosystem, same with Apple, Apple started with San Francisco. And now they have New York, which is their Serif display face, again used all over the place. And it was just a matter of time before, you know, all the other guys jumped in that Netflix and Airbnb and all the rest.  Same with Airbnb. I don't know how many of you remember this particular one? Hamza, maybe you do. This was a microsite called Lost World's Fez, again, Trump 2010. So the story here is that Typekit at that time was one of the leading, you know, players for typography. They commissioned this website as their way of saying like, you know, look, we have these hundreds and thousands of typefaces, you know, see what we can do with it. And I think they commissioned Jason Santamaria for this particular page. But essentially, you know, they were saying, 10 years ago, you know, this is what we could do. This is like literally 10 years old and if you look at the site, all of that text there is actually selectable, which was a big deal, you know, given 10 years ago, the kind of spotty support that we had for web fonts in terms of browsers. So what I'm trying to say is that imagine if we could do this, you know, 10 years ago with web fonts, imagine like the possibilities we have today, the possibilities open to any brand. But it wasn't always like that. The kind of widespread adoption that we have today, it wasn't always the case. It was very different sometime back.  Anyone remembers the time of website font stacks. It was absurd to think about this, you know, I can only use the fonts that ship with my OS.  Nothing else. That's all you could use. But then, you know, being designers, we started kind of, you know, getting antsy about it and he said what else can we do and someone said let's use images. So we started image replacement. So that was a thing for some time but then, you know, with that, we quickly realized again that updating the site is so tedious. I need to go back into Photoshop, you know, typeset the text there create a slice update myself. It is a real pain. So how could we automate that someone said, let's use flabs. So, which kind of solve it to some extent. But now it brought in a lot more problems because now you needed both flash and JavaScript right as if JavaScript was not enough. And I needed flash to.  I think the main reason this particular method didn't take off was because the foundries and the designers could never sort out the licensing issue so you know people was sharing these SWF files all over the place. They were just being freely downloaded and and everyone was just like totally misusing it. So this never really took off. So all these methods I'm sharing, you know, I've actually used at some point of time. I'm sure so we can others use them. I'm so maybe you have to. This was I think the last one before we got to web fonts. This was like people saying, you know, let's check the flash. Just use JavaScript.  So people you should take fonts generate, you know, for font maps out of them as JavaScript objects, and then render that on a canvas element. So again, a lot of complex processing you couldn't use it for a lot of text. And the licensing was still kind of a bit, you know, sketchy. So long story short, it has taken us as an industry 10 long years to transition from what we started off with web safe funds to where we are today web funds, 10 long years.  Right, it's selectable it's copyable. You don't need JavaScript anymore it's it's fully accessible. And we kind of have, you know, consensus in terms of licensing. You know, the found reason and stuff have got, you know, have got licensing covered now. So this is the way forward that so we talk about licensing in the last section. In terms of formats. We have many that we used to use before. So, if you remember font phase declarations like even from four or five years ago we had to actually serve all of these four different variants, depending on what, you know, devices are users had. TTF and TTF are like the desktop versions desktop font formats. You know Internet Explorer being Internet Explorer they said no we need our own format so that's your key for you. Then you had SVG which was for mobile users so I'm not going to you know get into details with all of this again. If at all you know any of you are interested we could maybe cover this during Q&A. But today you know it's safe to say that we have web open font format. And that's the that's the path forward the W3C and the other kind of governing bodies have more or less agreed that this is what everyone should use and the browser support is very, very good for these two as well. So today you just basically need to use, you know, one of these two. So, now that we've kind of got a little context about, you know what these fonts are, and we have these hundreds and thousands of fonts available at our disposal. So how do we actually go about using them how do we select them, you know how do we go about with type setting. They have been books written about the subject. And I really don't want to, you know, get into details here. I'm going to try to keep it like broad at a high level, and keep it to the context of the content.  Simple body face display face.  So it's kind of simple so these are some examples of body faces right so what are body faces, any typeface which is meant to be used it's designed in such a way that it works really well at small sizes is a body face. Okay how small 18 pixels and lower 20 pixels and lower right for the internet something or something in that range 80 to 20 anything below that is a body face. So here you have three of my favorites, you know, from different boundaries. So you might you might ask you know what makes what make these good body faces, they have certain characteristics that you can look out for. Again, I don't want to you know I can geek about this for like an hour, but I have to restrain myself in the interest of time. But a few things to look out for when you're when you're trying to identify a body face. The first thing you can see is here you can see the lowercase a so there's something called X height. How tall are your lowercase letters compared to your ascenders so L isn't ascender it has an ascender here. You can see the a is over 50% as tall as you know the L. So that means it has a large X height, any typeface that has a large X height is good, you know, at small sizes. That means if you make, you know this particular font at 14 pixels or 16 pixels. It's going to be legible it's going to be readable. You have something called apertures if you can see here. There is a wide gap between the, you know, between the endings of the E, which means again if you make the E very small, it will be discernible as an E and it's not like some other alphabet. So that's an example of wide apertures you have something called counters. If they're small, you know it's not readable at small sizes you need something like this, a large O, you know very round, almost geometric kind of O, which works well at small sizes. So here I just taken Kohinoor as an example of a non-latin face, this is a Dev Nagri face, there is something called stroke contrast, okay. Does the thickness of the stroke vary as you go over the letter. So as you see here, it's kind of very, very uniform. So this is an example of an unmodulated face, there is no kind of difference in thickness. So any face with low contrast works well at small sizes. You'll see what some of these things mean when I show you display faces and how different they are. So keep in mind all the things that I just said, and kind of compare it with this. You saw Elena from process type, you know, large X height and low contrast, this is an example of high contrast. So this is play fair display, I mean, the name itself says it's a display face. So if you look at the E here, the horizontal bar on the E is razor thin, you know, compared to the rest here, it's like super thick, right. If you look at the horizontal bar on the F, compare that with how meaty and how kind of, you know, almost like a bulb the same for all the, all the rest of the, of the other bits, there is like such a contrast between certain strokes.  And it's kind of very distracting, right, and it doesn't really read well.  These are, these are not display faces, they are meant to be used only at large sizes. Similarly, for the E, look at this gap here. It's super thin, you know, if you compare it to this E from Tisa and look at the E from Avangar.  Similarly here, you know, at small sizes, this, this will read Uber instead of copper, because again the sea, the aperture of the sea will almost kind of touch at like 14 pixels 12 pixels. And of course it goes without saying no like brush script or display face of this nature should ever be used for body text, it's only meant to be used at display sizes.   If you're confused about a particular face, you can, you know, most likely head to the website. So if you're if you're taking something from Google fonts, just head over to Google fonts, you know, and read a bit about the typeface. The foundry and the designer or the designer will always have at least a small description talking about what is the intended usage of this face. So they will, they will most majority of the times they stated very clearly. Okay, so if you look at some of these here. So these are just random typefaces I took from my fonts. So if you look at us, it says humanist open counters. So when you when you read terms like that, you know, humanist open counters low contrast, you know, at once it's a body face. That means it works well at small sizes. Right. But in some other cases, the designer or the foundry may explicitly say display face. Right. So Gilroy explicitly says suited for graphic design and any display use Very rarely, you have typefaces that work well at large sizes and at small sizes. So signal is one in which they say, you know, charismatic typeface or headlines, but it also has an X height and open counters. Right. So this is kind of like an exception. But I mean we can talk about this, you know, in detail, probably later. But most of the times majority of the times it will be very clear what it's used for. I'm going to move on to the next bit. So display versus body is like the basic question that you can start off with, but there are other things that you can consider when you are selecting a typefaces. Right. Starting with the nature of your side content itself. Right. Let's say you're designing a site for something like the New York Times. Okay, where in which your content is authoritative right they have a reputation as being authoritative, they present facts. And it's a new site so you know it is concerned with things that happened in the past. And these three attributes are closely associated with set of faces, which is why you see the New York Times uses mostly set of faces on their website. So contrast that with something like Daring Fireball. So this is one of the leading tech blogs. You know, they focus mostly around Apple news, one of the leading tech blogs. So it is run by one person, John Grubber. So his writing style is a lot more informal, you know, it's, it's a lot more opinion pieces. And that's the subject matter itself is modern right it's it's Apple it's tech stuff, which makes a sunset if a better choice for a site like that. So do you have like two different sites, you know, using two different types of typefaces, depending on the subject matter, other considerations. Do I just need Latin characters, or do I need something else do I need to agree. Do I need Arabic characters. So a lot of times that might determine what typeface you end up choosing. Right. So even if you're, if you're using something free, like, like from Google funds, right, it's still affects your decision. Like weights and variants is another thing. Right. You'll be surprised to see how many free funds actually shipped with only like one bull face, or maybe one italic face, right, which is okay for like, you know, if you're using it for something casual.  You know, looking for a paid typeface is what I would say. Right. So availability of weights and variants also sometimes, you know, makes is something to consider. And of course, if you need fancy stuff like authentic small caps, or you need, you know, swash swashes, right, or you need legatures, authentic legatures. So all these are open type features which again, a lot of funds you'll be surprised that a lot of funds don't actually have these a lot of web funds. Okay. The desktop variants may have them but you know the web funds, they might just strip it out from the web funds. Other other small nuances to consider. Okay, so these are like super, you know, nuanced but worth mentioning. If you're designing a site for a particular philosophy or a cause. Okay, so out of curiosity, I just went to black lives matter, you know, some weeks back just curious to see what typeface they use and who designed it. Third, it is not a black designer.   Like Darden Studio is a very famous example. They've created typefaces used by, you know, I think President Obama and his campaigns. So, you know, I'd maybe use something like that, at least.  If you're creating something solely for an Indian audience, right, at least consider using a typeface designed by an Indian designer, at least by an Indian foundry. And I think it is doing an excellent job here. So it is, I think, based out of Ahmedabad. If I'm not mistaken, but they have like a big collection of very, very high quality typefaces in Dev Nagri, Tamil, Malayalam, all of these, you know, Indian scripts. So first, the last nuance that you might want to consider is of course cost and the licensing model. So, I mean, I totally understand this is not technically a nuance sometimes cost trumps all the other factors, right, especially if you're working on a site for a client and you know they really don't have the budget to pay for funds, then this this kind of consideration may trump all the others. So let's segue to the last, you know, section of what I wanted to talk about which is licensing and deploying weapons. So how do you actually go about with this. So given the whole history of weapons, and the long path that we've taken that I just talked about. So today we've kind of arrived at two camps with respect to licensing and deploying. On the one hand, you have the self hosted model, which is basically the foundry saying, you know, here you go, here are your funds.  And on the other side, you have the managed model, which is the Google funds and the Adobe funds, which basically they handle the whole, you know, licensing aspect of it and the deployment.  So I'll talk about this in a bit detail a bit later. But I kind of just want to show you where you could go about, you know, getting some of these from. So in the first bucket, like the self hosted, you know, bucket. If you're looking for funds to buy and host yourself. You just head out directly to the foundry website, like most of the good foundries today sell websites on their own stores. So you sell funds on their own, on their own stores. So if you look at like claim type foundry or type together, you know, itf dalton mark, all of them have their own stores, you can just go there and purchase the web funds directly from them. Or you could go to marketplaces like my fonts or font shop or fonts.com. So here you have typefaces in a retail phases from hundreds of foundries in one place so they make it a lot more convenient for you. But in either case, you still have to deploy them yourself. Okay, they just give you the funds. If you contrast that with the managed model that I was that I just was talking about earlier. So here you essentially pay a recurring cost. And that cost covers both the licensing aspect of it and the hosting aspect of it. Okay, so something like Google fonts, which is free, but you know some of these other ones are paid. So Adobe fonts is the one that I personally use for my own sites and all my hobby projects. So here is one I discovered very recently.   Or the other marketplace will always give you a chance to actually try out your typeface. Okay, that's something I recommend very, very highly, especially if you're putting down money or your client is putting down money for a typeface or for a web font. Make sure that you actually try it out.  So here you can see you can try out different weights, different variants, different sizes. You can change your alignment, you can change your line height, thickness. So you can really test and see, does this work at body sizes? Does this work at display sizes? That is a good fit for my site.  That's something I highly recommend. So don't look at, you know, just the renders that you see on the, on the Foundry websites, you know, those are not created, you know, on the web, those are created in design tools. So actually test it out. And I just want to end with one last slide with practical kind of costing. So again, this is taken from my own experience using some of these fonts. I found this one typeface called Soleil from type together, which I actually found they sell on three different, you know, places with three different models, right, all the three that we just talked about type together actually sells, you know, this family on three different places. So I just considered two weights, the book and the board weight. And this would probably give you a sense of how much to expect in terms of costing, right, if you're looking at paid fonts. So, you know, type together sells Soleil on their own website under a perpetual model. Okay, so what does that mean. It means that you can pay 7000 Indian rupees one time. They give you a perpetual license to Soleil, which means it's yours to keep forever, but you are limited to 10,000 visitors a month on your website. So that's it 7000 rupees one time, but you're but you're limited to 10,000 visitors a month.  The same two weights, book and board of Soleil type together sell on my fonts under a pay as you go model. So that's a bit different.  Okay, so the difference is here you're paying for 10,000 views a month here you're paying for 250,000 in total. So the pay as you go model is actually better for low traffic sites on new sites. Okay, so consider you're doing a brand new website for a client like it's a new domain name it's a new website, you have no idea of how much traffic you're going to get. The pay as you go model. Okay, so the first month you may get like 5000 page views, second month 10,000 third month 15,000. It will still take you many months to hit 250,000. By that time, you will have a sense of what is the average traffic that my website gets. And then you can probably go in for a perpetual license which makes more sense, you know, in the long run. Okay, the perpetual one is built for steady traffic sites in which you have a good idea of what is my average traffic every month. Compared to these two you have the subscription model, which is what the one I use currently with the Doby fonts. So the good part of this is that you don't just get so laybook and board you get 1000s of other typefaces as part of a library, like literally 1000s more. Okay, again, do not care about your page views, it's unmetered. But the only thing is that it's a recurring cost. So I pay something like 4800 every year. You can also pay it on a monthly basis. But I mean it's good for personal sites, it's good for hobbyists like I'm always tinkering with, you know, the web funds and my projects and on my sites. So it makes a lot more sense for me. But this is a recurring cost. So I mean, I'll just leave it at that. You are probably the best judge of, you know, what your particular project gets in terms of traffic, you know, and other requirements, but these are just the three models, you know, models that you can use. And this is how they kind of, you know, differ in terms of cost. So depending on your traffic depending on what you're using it for, you know, you can make a decision.


My name is Jaime de Bourbon Parme and I would like to welcome you here to an insight and an idea with Malika Saraphai.  She celebrates the positive reformation of images of womanhood but she also challenges people like us here on issues of gender bias, communal hatred, the environment, corruption and violence and she's currently the director of the Darpan Academy of Performing Arts. Now today we'll talk about the innovatively using arts to tackle social challenges such as women face in modern day India but before we've got the fantastic privilege to witness an actual performance by Malika today. Malika please.  You know there are no witnesses to my story. People saw him come into my house but who saw the look on his face? Who heard the tear of my clothes? Who smelled my fear? I did then and a thousand times since then I still feel filthy. I was a teacher at a small village school. Both of us women teachers were used to the male teacher's jibes and the accidental touching. I didn't say anything, I thought that's the way things were. He came to my home one evening. I have been getting complaints about you and I thought we'd better discuss them here otherwise things might get difficult for you. You know what he was talking about? He could see I was frightened. Suddenly I felt a hand on my shoulder. I felt comforted and the hand slipped to my breast and shout couldn't scream. If you say anything about this that's the end of your job. I'm a Brahmin in an office.  Nobody will marry you.  I just laid there for hours. I thought if I didn't move it would go away. It didn't go away. The blood dried on my thighs.  Why didn't I scratch out his eyes? Why didn't I shout and scream? Why didn't I take him to the police station? I must report the crime. I must go to the police station. I must go to the police station.  Excuse me. I have come to report a crime. Knock on the door, saved me. A woman police officer came in. Please help me. Rap, huh? Rap where rap? Sali, you think something's gonna happen? Have you been to a doctor? Have you been examined? He examined me and assured me I wasn't pregnant. Have you washed? Of course, doctor. It's been three days. That's a pity. Had I been able to examine the sperm identification would have been made easier. But doctor, I know who it was. Yes, but nobody else does. He told me how common rape is in the home, in the office, in the street. How rare a conviction is.  Like so many other women. But as I was going out, he told me about Shanta, a social worker who would explain the law to me. As I came out to the doctor's office, one part of me said, why are you making a fuss? So many women get raped. They just get on with their lives. Just forget about it. But another part of me said, why? I am not a culprit. I am the victim. I want justice. I will have justice. Half an hour later, I knocked on Shanta's door. Shanta was kind. She was like a sister. She believed me. She said she would help me. The next morning, we went and filed an FIR. Three days later, I lost my job. And one night, late at night, a group of men came and started banging at my door. Give us a free fire! Give us a free fire! Ran away to stay at Shanta's for four months. Then I heard that the principal had been given a promotion to a bigger school in another city. A promotion like that police officer who was given this big award after molesting a woman IAS officer. Where were the women who should have get out of his house? Where were the women who should have supported me? I began to think I had committed a crime just by talking about it. Then came the silence. No yes. No job. No press. No news from the court. Just reliving the incident again and again and again. But tomorrow, he faced the court. And if he lies, it will be in front of the judges and all of you. Do you know what an MLA said last week about rape?  Is this really what men think? Is this all that men understood a few months ago? My parents wrote. They also wanted to know why I just don't get on with my life. Why am I going on and on and on after this? And I looked at my life and I thought about it.   That the fear of losing it will make me forget that I have been raped. Malika, what a powerful performance. I saw the shock in everybody's face and it comes very, very close. I think reading about this topic and saying how arts can play a role in communicating, you see how much more powerful it is if you role play than actually you speech about it. So why don't we begin first of your motivation? How do you come to this topic of using arts? Two things. One is that traditionally in India, and I'm talking like 2000 years ago, all value education was done through the arts, whether it was teaching life skills through folk music and folk dancing or it was you went to a temple and the sculptures told you stories of what was right and wrong or you saw a dance and it was about the ethical quest or the spiritual quest. So we have a history of this and then we seem to have lost it completely. But as a child, I used to watch my mother who's a classical dancer, who's the first classical dancer to have taken classical dance outside the country as early as 1949. And by the time I was growing up, she was already using a form, which is otherwise used as a search for the Supreme, as a search for God and so on. She found that it was a very powerful language and she was using it as early as 1963 to talk about dowry debts. Now dowry is something that she hadn't encountered growing up in Tamil Nadu and Kerala. She came to Gujarat and she started reading in the newspapers about young brides jumping into the well and she couldn't figure it out. She was learning Gujarati and she kept saying to people, what is this? And she was so horrified that she used Bharatanatyam, which is a language of Sringara and beauty and so on, to talk about this hatred. So I actually grew up thinking that's what the arts are for. Nobody told me that the arts are supposed to be for entertainment. We see that very clearly in all of your work and I would suggest all of you to look at her TED talk on YouTube, which is incredibly powerful and shows also the richness of Indian culture and they're bringing a real message of education. So what are the major challenges women face today in India? Being a woman. Being a woman, that's a problem. It's a huge problem.  And we think that you have education, you have a high-powered job, you are fine and we are not because the street has become dangerous.  So no woman is safe. Has it become different since your mother's say time and now? Yes, because now we know so much more about how to kill and how to rape and how to mime and how to video while you are gang raping somebody and then you put it on MMS and you put it on internet and we know so much more. Is it more visible now or has it become a bigger problem? I think it's more visible now because we are fed a 24-7 violence women commodification kind of thing on television, on the internet, the pornography industry is the fastest growing industry in the world. Every kind of game that a child plays is about grasping a woman and breaking a woman and it's just everywhere. This misogyny is everywhere at all levels and I don't think people are realizing what this is doing. And of course Bollywood is a huge, huge culprit in this, in that this was not the films of the 70s, what we are seeing today.  Today all you see is item numbers and item numbers with, I don't know how many of you have seen this absolutely foul song from Aya that Rani Mukherjee, all she does in a close up camera is thrusts her pubis at the camera for seven minutes.  Now this is the kind of culture that we are growing up in and for a society that is transmitting very quickly from the developing to this, this is what males get, this is how you become aspirational, this is how you prove that you are a modern male, this is how you prove that you are macho. And women form a great part of this whole play because it's very strange somebody was saying earlier how is it that women who have suffered also make other women suffer. This is the classic British divide and rule policy, you know you tell a woman or you know first of all arranged marriages means that you probably get married to somebody who doesn't love you to start. If you're lucky he starts loving you otherwise not. So from the day of the wedding in most Indian households you will be made to feel an outsider. Meanwhile your parents have said this is not your real home, go to your real home which is the other home. So you have neither this nor this. So then mother-in-law starts harassing you and what you think of is one day I will have a son and that son will love me. The daughter I will love but the daughter has to go away to her house. So the son becomes the most coveted thing and all my suppressed love all my suppressed need for affection for being valued as a woman everything goes on to this one son. So when the son starts growing up and if there is a wife and the wife has to be brought then I am going to hate that wife because she is taking this one thing that I possessed and that's the cycle. It's as a man if I see this performance I feel guilty because I identify myself with the other men and I see these horrible things happening. So how do you educate men to create two groups of men? Men who identify themselves with it but made a conscious choice of not being such a violent man and so you create some of support groups of a new identity of men because not just women needing to get emancipated but mostly the guys need to be emancipated it seems. Yes absolutely but you know it is such a complex social political religious behavioral issue that a warlike effort needs to be mounted from how we educate to how parents treat their children when they are little daughter is sent off to make tea son is sent off to play cricket this kind of thing all the way up. I mean why is it that when it's a woman in the chair you say chair woman or chair person is the man not a person why is he then called chair man why is why are they both not chair people or person you always use he when you're talking to somebody you always he oh but she comes into he no he comes into she it's not the other way around so he comes out of she and there won't be many she's around soon but what I'm saying is that there has to be government policy there has to be out of the box thinking there has to be corporate policy and language the way we use language the way newspapers use language it's still called stupid things like eve teasing you know our mindset hasn't changed because we haven't taken it as a serious problem it's still the problem of some woman in Haryana being gang raped it's not here and now people like us don't get this so one response to that would be despair seeing the problem is so big how can we ever make a difference no but on the other hand in the we love complex systems and to acknowledge complexity and then look at simple ways how you can tackle step by step issue so what would be innovative ways here in in India to tackle this well first of all I tell all parents please we bring up your children to be people not Hindus not Muslims not kaias not boy not girl just bring them up to be people with value for other people that's number one that's the most basic level secondly ask yourself when you are being gender prejudiced in your answers in your questions in your responses women for instance I tell this to women in girls colleges I say when one of your friends comes in particularly nicely dressed why do you say rather than say go up to her and say you know you look terrific where you off to simple things like this change your mindset and I have been trying to convince the government for 30 years I've been trying to convince corporates with social responsibilities we have a language through the arts which can transform we have statistically significant results over a 30 year period using television using using street theater using all the Indian folk theater forms and folk music forms that are dying out you could give them a completely new life we have a whole range of the uses of arts but nobody is willing to listen there are no people with vision to say this is not funding dance and music when you run a poster campaign you are not funding printing but they haven't been able to in spite of our own cultural history make this jump so how do you bridge that that challenge because so you're talking mostly about financing so the arts are not financed to be able to not the arts okay the arts may or may not be financed that's not my point here we need to finance the possibility of rapid change in our society whether it's about gender whether it's about human rights whether about saving the environment and the arts are the most transient language to do this this language needs to be understood and just as you have it experts you have experts who use the arts for change you need to actually make the environment so that they can leapfrog into upscaling what they have been doing you mentioned in your plenary as well you reached 40 000 women what sort of project was that how do you do that you know I was I'm partially from Kerala and I keep going back to Kerala and over the last eight or ten years I've been horrified to see the repression of women they are educated they are earning members and yet they are so frightened to open their mouths and I started just asking I got an award and there were lots of young women there and I said what's with you and they said that you know if we open our mouth we are the ones reprimanded if we go and tell a teacher in our school that so-and-so whistled at me then the teacher says why did you take that route why couldn't you have taken another why did you go alone why didn't you go in a group if in a bus I scream because somebody has put his hand on my breast then I'm the one who gets yelled at nobody talks to me for the next 10 days and they say I'm the one bringing attention on myself so I went to the Kerala State Women's Development Corporation who was giving me the award and I said you know you have a very serious problem here so in negotiating with them we took case studies from them and we created a fictionalized film called Unartapata which is the song of awakening and I personally with a psychologist who speaks Malayalam I speak Malayalam but not fluently went to 40 women's colleges over a three month period showing the film and opening up a discussion and you cannot imagine what comes pouring out and they run after our cars and they say ma'am everything you say is absolutely contradictory to what our principal says our principal says don't do this don't talk about it you mustn't discuss it don't have a conversation about it just shut up and go ahead as a result of that we have now got a website where anybody can ask us questions the film is up there and they have now asked us to make a feature film that will go to the larger public to sensitize men as well as women that having half your population repressed and suppressed and not speaking is extremely bad for the whole society I've seen in I've been working a lot in conflict zones and Congo is another country where where rape is used as a weapon of war and structurally so the first documentaries we helped finance was awareness on rape in general for the international public but the second was focused on Congo itself ex-rapists men who became older that when they were 45 50 they realized what they've done when they were 18 years old and and they were talking in the documentary to other men saying you know we made a big mistake don't make the same mistake and they were mediating between women that we've been raped and the rapists to find some sort of closure closure you'll never close it but at least a gesture makes at least the guilt not only on the women but also on the men and do you see any of these sites where you can bring the men you try to shock them wake them up but can you also bring them on board I'm sure it's possible I haven't tried it yet what one of the projects that we are trying to do just now is that you know we hear a lot of talk of dowry deaths and dowry violence and you talk constantly about female fetus I the government makes one set of laws here and one set of laws here none of which get actually followed up because the judicial system is the way it is but people are not at least people in policy making don't understand that the two are actually the same problem because a woman is treated as a commodity that needs to be sold off to the husband's family there are dowry deaths because the husband is actually saying you bribe me X lakhs or X million and then I will take this negative weight off you and I will keep her and I will go on milking her to get more money or I will kill her and that's exactly the same reason why people don't want daughters they don't want daughters because they don't want to get into a situation where they will have to have this huge debt so we are I'm trying to raise money actually one and a half crores to try a pilot project in colleges because these are the young people who will go into the marriage market in the next four or five years to make them realize that what they consider just normal conversations between the two parties how we will bring a thousand people to the barat and they need to stay in five star hotels this is the form that in many many communities dowry has taken so they say our community is the same because we are trying to with a performance go in start a discussion group then try and get a small core group who will pledge that they will not be part of this system train them to become trainers get them to go to parents groups and to teachers groups at the same time device television programming that is beamed in every day talking of different aspects of the same issue but using the most popular genres of television and at the same time try and devise a way to gender sensitize professors policymakers people in university senates vice-chancellors and teachers so this is this is the project that I'm at the moment going around with a begging board this sounds fantastic so anybody here the government doesn't usually support these kind of things so we should all kind of pledge in and the point is a lot of my work I see my work as the R&D because because we have a fully fledged arts institution all of whom are committed to using the arts for change we can try out lots of inventive ways test marketed in Gujarat come back tinker with the model go back try it out again do a pilot of a pilot and then say we can now go to any state and they will put in a little localisms but we can go to any state and train people to do this we've just had a hugely successful project in Jharkhand in 475 villages teaching people to take family planning seriously and it was done with the Johns Hopkins University who one year after the project went in to see how many people had converted from being an audience in this performance to actually going to the Asha worker which is the health worker to ask about information on family planning and they found to their astonishment that 85% of the couples in that age group had actually undergone family planning method not only just asked and this is an astonishing figure roleplay can be an incredible strong strong and you must remember that we are primarily not a literate society but an oral and a visual society I can go in the middle of any highway and I beat on a drum and in two minutes I'll have 5000 people then wow isn't that true it's true it's true and we are not using it we have obviously I mean it seems that a lot of potential in India is locked in and 50% of the workforce is locked in into into cultural structures violent structures that has an economic potential I can we heard today that more and more women are getting employed in certain sectors I could imagine for them it would be very interesting to hire a creative person like yourself to organize virtual within the organization to transform and unlock this economic potential that's a win-win situation it's also a win-win situation for the whole world's heritage because there are so many art forms that are dying out and if we could inject this kind of energy into them then they would have work and they would have a new way whether it's tamasha or it's wall paintings or it's any of these and it would mean that a lot of the art heritage of the world which would otherwise disappear very rapidly would also be saved which is again a very very important aspect of heritage we came to India to to learn and and we want to bring back a message to the rest of the world what do we learn from you here in India what is the message we have to bring back home to implement this kind of methodology of using arts to improve the situation of women in other parts of the world what will be your message your takeaway the takeaway has to come from you not from me I think this whole thing about not seeing the wealth that you do and always seeing the wealth out there to be able to relook at something that is very familiar to you but might be used in completely different ways to solve completely different issues is something that everybody needs to do and I think creativity there is a deal with natural resources and with with scarcity there's one thing that is not scarce and that's ingenuity of the mind and I think that's what what the takeaway I would have taken from this this session and another thing is that I see that culture there's there's few countries in the world that have such a strong cultural identity as India and you're actually using this massive strength to actually evolve the same culture into something more positive so that will be my takeaway of this session thank you very much thank you would have a new way whether it's tamasha or it's wall paintings or it's any of these and it would mean that a lot of the


the legs are doing their due diligence to johnson mary bruce brown jr we just got traded the rafters ties jones terry rosa i'm told those are names to keep an eye on the lakers in hawks did have some pretty extensive conversations about it johnson mary trade a couple weeks ago the center on the angel rustle twenty twenty nine first on traffic in a pick swap i'm told the hold up was that atlanta wanted to find a thirteen for the angel rustle he's got a player option for next season they want to find a spot where they might be able to get an expiring contract back i would expect the sides to circle back as we get closer to the february trade deadline the angel rustle the last five games i think we need to give him credit the way he's playing twenty seven points a night six assists per game over for about five threes per game as well he's his splits are unbelievable fifty six percent from the field over the last five games he's gotten a lot i think of a flak over the last month or so he's been in out of the starting lineup he's back in the starting lineup now and so he's he's played at a really high level for the lake is last five games


Suspense and the producer of radio's outstanding theater of thrills the master of mystery and adventure William M. Robson the dream of every actor is the perfect performance The performance that brings the audience to its feet shouting Bravo and brings the critics to their knees with rave notices But audiences critics and playwrights being what they are this dream is seldom realized In the upcoming suspense story, however, it is With some startling results listen Listen then as mr. Vincent Price Stars in rave notice which begins in just a moment Memo on medals facts and figures about military decorations with which you may not be familiar Among the earliest forms of medals was a gold button Presented by Alexander the Great to a high priest in the fourth century bc After winning an important battle Crude medallions became the standard form of commemorating victory until in the 15th century A noted italian artist sculptor developed and perfected a classic medallion the forerunner of our modern medals During queen victoria's reign the present system of awarding medals was introduced And was soon adopted by other countries Two famous early american medals appear in the smithsonian institute in washington dc One presented to captain thomas truckston commander of the us constellation For defeating the french frigate vengeance during the west indies campaign of 1800 The other medallion exhibit is the one awarded to general ulysses s grant For breaking confederate control of the mississippi river during the civil war Old or new medals represent a memorable heroic act worthy of our respect and pride And now Rave notice starring vincence price A tale well calculated to keep you in Suspense I am an actor And this is a theater Up there on the stage beyond the empty seats lit by the single bare bulb of the work light are my fellow actors We are here to make a play Friend norman sitting alone in the third row is our director This is the fifth day of rehearsal. It's not a bad little play, but you know norman norman will manage somehow to spoil it norman will misdirect the actors and lose the values No, no, no, no, no, no, no, no, no, no, no Why not because I am the director and I say no no All right cast take five. Oh sam Sam come over here. I I want to talk to you sure norman sure Well, what is it sam? I've I've had to turn over the bell ringer to luther the bell ringer That's my part the bell ringer. What do you mean luther don't make it difficult for me sam I'm not making it difficult the bell ringer role is mine. That's all there's no difficulty involved You must be kidding. It's not as if I haven't warned you. Look, tell me what's wrong.  I'll fix it. I'll fix it. That's my role norman I carry the whole play with that role. Don't shout sam.   What do you know? How do you know? What do you know about acting sam?  That's enough. You know nothing. I know you. I know actors You're no actor you stink Kill you for saying that.  Did you hear that cast your witnesses? He's threatening me again Yes, listen well my friends norman.   What sort of gun did you wish to buy one that'll shoot through fat? Sir Pardon me. I've been thinking What did he got? What else do you wish to use this gun for a lot of killer rat? Oh, I think and maybe uh 22, huh? Now then let me see here Yes, a nice little gun That's pretty small.  Yes You think that'll do it It should it should bullets you have bullets Shells you use in this gun very well. I want one one bot. No one shell Only one. Yeah, this rat. I'm not gonna miss It's time now He will come out of the stage door and walk this way through shooting alley on his way to the hearties for a drink I slide the gun out from under my coat and I wonder heart Or belly heart or belly Belly belly. Yes, he's cultivated porch vatted with actors hearts Here he comes on cue for his exit Goodbye, Norman Norman you're dying please somebody call an ambulance, please Is this how you play your deathly norman? You're dying norman play it play it He just lay there and shoot with sally and bled And then they took him to the hospital and they took me to tombs prison and they got me a lawyer I suppose when he dies, I become a murderer. Yes, then electrocute me. Yes, I must have been crazy I thought of that. What do you mean? Temporary insanity. I thought we might please that. Well, why don't we because you threatened him before witnesses at least twice Went to a store chose a gun with great care waited for him to appear you did all this and then you shot him That's right. I did that's premeditated murder first-degree murder so the temporary insanity thing is out way out The um only other thing I could think of is um If we could prove you were insane all along What would happen?  I'm going to have myself exaggerated. It is murder. Yes, freedom of the charges I'm going to play the greatest role of my life without makeup without lights without script or cue I'm going to play a part strangely parallel to my nature I'm going to play a homicidal maniac In a moment we continue with the second act of suspense Another visit with joe and daphne foresight Joe, what are you doing? Oh, hi daphne just eating a midnight snack. What is that mess that mess Is a liver worse salami lettuce and peanut butter delight nightmare is more like it What woke you up? My stomach was growling. What woke you up? You And I was dreaming such a pleasant dream Oh What I dreamed all of our savings bonds had matured and we were cashing them in that kind of a dream I can appreciate we were planning a trip around the world And you bought me a fur coat and I bought you that fishing tackle you want Oh, it was gorgeous. Well, it doesn't have to be just a dream Some of our savings bonds are ready to mature now Joe, maybe we shouldn't cash them in They can go on earning interest, you know, and it adds up fast I know that's why we started buying savings bonds. Remember With a bond a month on the payroll savings plan our money is saved automatically Stop waiting that sandwich under my nose. You're making me hungry. Well fix yourself a sandwich, ma'am I got all the makings right over here. All right Move over your bond buying midnight maverick.    He started squalling and oh, I thought I'm going to get in trouble Stop that noise. Stop that noise. So I hit him again to making stuff and again to making stuff And there was blood red blood on the grace and then I struck and struck and struck out the screen Struck out the light struck out the awful gaze of those crazy yellow eyes Right out the spirit spark I killed Murderer am I Killed for the thrill of the silence of the cat the murderer For turning it on is the memory those key points grace and then cat's eyes my feelings is a six year old Oh, they'll be refinement. I'll refine it Oh If you were only to see this scene Dim the house lights raise the curtain and now to bring in the audience Who may I ask are you what's going on down here? I don't know. Who are you? Who are you? Who are you? Who are you? I have a question I expect a civil answer. Who are you? Who are you? Who are you? Who are you so nice and quiet for a while? I just answer my question. That's all I ask and that's not much for the hero to be asking now. Is it you don't know who we are I think he's putting on an act.   Who cares? I was very weak.  Yes That'll do it But it will hurt So what not like it hurts when they shave your head and slit your trousers and strap you to your seat That's the 10 000 volts coursing through this poor player's frail body Let her You should be punished One two three I've been going up I'm guilty I'm guilty there's blood on my hands blood and filth and disease I smashed him on the grave cement and smashed him. I murdered him. I'm a murderer. I confess it. I confess it Oh, look, I want to confess to purge myself of this guilt Oh, come on. I am guilty. You're right smashed in my What you get so worked up about the guy ain't even dead yet. Not dead. He is dead.   I am guilty And I shall be smashed as he was smashed. Hey, your hand.  Yeah, get the doctor this guy flip. Good He's killing me.  About 15 minutes doctor. I see All right now you can stop that I don't stop I don't look I keep right at it. I keep it apart murderer Guilty stop it Paying a price stop it. I am buying my way out of the electric chair. All right grab it No, please, please, please, please. I want to pay. I'm the guilty one and I want to pay my debt to society Hold it. No, let me go. Let me let me let me go. Let me go. I must pay steady It's so quiet I don't need An injection. It'll lock me out. I can't activate my unconscious I can't play my part if my guilty guilty part if Got to hurt myself In a moment, we continue with the third act of Suspense We have together Ample capacity in freedom to defend freedom This is NATO the north atlantic treaty organization The north atlantic treaty organization goes far beyond a formidable military defense organization Within its networks of committees functions the machinery to contribute to further development of peaceful And friendly international relations by strength of sharing tasks and pooling scientific facilities and information The united states of america is a part of nato You should be aware of and alert to the objectives and programs of the north atlantic treaty organization And now Starring vinson price act three of rave notice So quiet here so white Such sweet stillness and peace Gone the darkness of the cell steel and concrete They're watching me very carefully The taller one is new The other gave me the hypodermic. Yes hypodermic How long have I been out? Did I say anything while I was out? Perhaps if I keep still they will let me know Oh Well They put it another way Obsessive guilt with a compulsion to self-destruction Nothing new about that.  You remember me, don't you? No Well, I gave you something to quiet you a little while ago a little while ago When you were trying to injure yourself so we'd think you're insane And you've decided to give that up, haven't you? I have to carry out my sentence, you know How will you carry out your sentence be smashed? I'm to be smashed as I have smashed the cat Is that the law?  You mean shotgun, don't you? Why would I say shotgun if I meant stick?  What happened after he was dead? I was frightened. I went home. Mama was there. She said, how did you get blood on your hands? I said the dog licked my hand and he had blood on his teeth I understand you're an actor. Oh, aren't we all actors? We try to act innocent when we're guilty My doctor, will you step outside a moment? I've got them What are they talking about out there? I wish I knew It doesn't matter. I've got them. I know that. I've got them. I've got them Well, I uh, I guess you'll be leaving us soon Thank you. Thank you. Thank you.  Yes, of course Uh, doctor, if you'll have the F. David's drawn up outside We'll get a court order committing him. Right Seems you were right all along You know, I wasn't sure until you told me about the man he shot being out of danger Oh, yes, the gods told the patient his victim had recovered But he didn't comprehend, of course, but right on screaming and punishing himself I see, what would they have given him if we'd found him sane? Well, that depends The injured thought he refused to press charges with the otter beer in an hour Recovered They didn't tell me Norman had recovered. How good he have recovered I shot him in his fat porch When did they tell me? It was while I was screaming maybe I I was really into the part then deep in it. I couldn't have heard them couldn't have heard and now Now he'll be free and I will go off to an insane. It's out of married to a roll. But I was that I eat No No Doctor That could come back come back.  Listen doctor, I have a confession to make. I'm not insane. Please believe me believe me Oh, of course, you're not just a little confused. That's all. No, you're wrong.  Yes, of course it was Now you're going to a place where you can rest and everything's going to be all right. No. No, believe me. I am sane Why shout? I'm not shouting I only water him press You were shouting rather loudly. Look my lawyer said if if I could prove insanity I wouldn't go to the chair chair. Yeah, I thought you were to be you said smash Don't forget that that that was a part of the method Method the Stanislaski method. It's a system of acting What do you think doctor? I don't know Well, the patient seems to be telling the truth.  I say the man's in full control of his faculties is aware of his crime and committed it out of what society calls a sober motive I say the man is sane You sir Do you agree with the doctor? It's what I've been telling you and I say saying that makes it unanimous Uh gentleman Never in the history of the theater has such a performance been rendered Nor I miss that dad very circumstances.  But I didn't I shot him that's all shot You mean shot.  Yes, and you were sane And you were going to repay society with your life Norman is dead Tretcheress letcheress body billon Bring down the curtain The play is ended Suspense In which Vincent price starred in william and robeson's production of rave notice by james po Supporting vinson price and rave notice were lou merrill peter leads barney phillips jack cruisin jim nussar and gerome thor listen Listen again next week when we return with mr. Larry parks in the invisible eighth Another tale well calculated to keep you in Suspense This is the united states armed forces radio and television service


Is your monetization disabled just like this in your channel settings? Are you seeing this error message and how do you fix it if you're partnered with freedom or a network powered by freedom? Let's answer that in this video. The solution is very simple. So first of all, all you need to do is go to your advanced settings in your creator studio and then you scroll down to this section that says advertisements. You have to check this box allow advertisements to be displayed in your videos and then you have to click save changes which is at the very bottom and after you do that and you go back to your channel status and features then you have all of your monetization back in green good standing as you can see right there. So it's actually a very surprising feature when we discovered this solution we never went to the advanced settings before to control advertising so it's a new option in YouTube and we're creating this video to help you understand how to solve the monetization problem. 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So the Freedom family is all about helping each other grow together and one of the ways that we help each other grow together all one hundred thirty thousand of you Freedom partners is on a place where a hundred ten thousand of you have signed up and the view some of you already know the answer and that's our community website www.community.tm so you can see that we have a hundred ten thousand members almost a hundred eleven thousand right now and what I like to do is I like to feature someone from the introduce yourself section because I encourage everyone to introduce themselves to the community on these forums at community.tm so four minutes ago Chris McLeod introduced himself and let's take a look at who Chris is so hey everybody my name is Chris but you can call me Rijae I'm a simple Canadian teenager looking to bring joy to this world whoops I'm covering his text I have a huge passion for making videos and editing I post mostly gaming because games are life I agree I'm a gamer too guys just like many of you I do enjoy playing games and how many of you participated in the Diablo 3 new brand new season 5 that just launched a few days ago if you missed that click that I up there in the corner that will take you to the video talking about the Diablo 3 launch which you can still jump in and be part of the everyone starting at level one exciting at least I find it exciting to have everyone start at the same level so you're not being steamrolled by people in torment 10 with 700 paragon if you're a new player to the game so this gives all people a chance at a fresh start so are you playing Diablo 3 season 5 tell me in the comments below so back to Rijae Rijae also has a favorite food and it's craft dinner well Rijae I must say craft dinner is not my favorite food but hey it's good everyone has a favorite and as you can see we already have some replies to uh to Rijae's introduction even though even though it was just four minutes ago we have Melebro say do it just do it and we have Gonatsu say hey welcome to freedom check your signature it has an error so the freedom family is helping you by giving you some critical feedback let's see what the error in his signature is uh christma cloud I don't see the error maybe he's already fixed it or maybe hey do you see the error tell me in the comments below all right and of course uh there's a few more comments and replies so please do join the freedom community at www.community.tm and introduce yourself now if you need support just go to www.support.tm and here as I've featured in previous videos you can open a ticket or ask the community we were just at the community so you know where that goes and opening a ticket takes you to our freedom support center where you can get a lot of great answers to questions and log in to open a ticket if you have questions that are not answered in these uh in this FAQ and a support agent will be happy to get back to you very soon so who am I I am Papa George as some of you call me I am George CEO and founder of freedom and you've been watching and we will grow together as a family because this is the freedom family you are part of it we are all part of it and we're all growing together so grow with us and partner with freedom that play now button right there on the video bar is all you need to click to get started


Hey guys, it's Nate, AKA The Foot Account, and welcome back to the channel. This is what we're talking about today, that loading screen right there, future stars, right? We're gonna talk about some ways to prepare, ways I think the market will react in the couple, next couple of days before future stars actually comes out, and some of the hints that we can kind of derive from this loading screen, because earlier today, E put out this loading screen with the car design, which is a very different, very new car design, but there's some dates and some coordinates on two spots of this loading screen, which has enabled some people to take some guesses at what cards might be in as a part of this promo. And a couple of those guys' names are Lunen, Lampty, Diallo, Kulusevsky. So some big name youngsters, of course, Kulusevsky for Pimonte Calcio, white shirt, probably dynamic image coming in with that card, Diallo from Manchester United. So those are some big name guys, youngsters, from big name clubs, from those coordinates that were added. I wanna take a look at some predictions today. I wanna take a look at some stuff EA has been doing, maybe giving us a hint at what card we might be getting on Friday, and just kind of how I think this promo is gonna look, and how I think the market is going to react, because again, think about the place that we are in in the market right now. A lot of stuff is very high. We have rewards today, that might push the market up a little bit more in some areas for sure, and it's almost just like, again, we're a post team in your market and everything is just super duper high in price. The cards that we thought would never reach a million coins like Kyle Walker's Inform, this dude's like 1.05 million coins, and he was like 500K when he was in PAX, crazy, right? So without further ado, I'm gonna take a look at some of these predictions brought to you by Yaz, right? I'm gonna link this guy down below, one of my favorite graphic designers that does a lot of stuff with me for FIFA. These are some of the predictions he made. He made a team one and a team two prediction. Now again, going off of the past years, obviously in FIFA 19, we didn't really have the two team promos like we have had this year and in FIFA 20. So I would imagine that they would rock a two week promo for Future Stars as well because they know this is one of the promos in FIFA every year that so many people look forward to because it is fun. It's different, it's fun. These are some youngsters that a lot of people know they're excited about in the next couple of years that will be making it into the first team for their respective club. Some of these guys already do, and just the stat boosts are what is honestly so incredible to look at. You have guys from last year's Future Stars team that had silver base cards and are getting plus 20 in stats around their cards. So that's something to kind of keep an eye on. So in team one prediction, we have Ansu Fati, Saka, Reina, Xerxes, James Jones, among some of the others. I think Jones, James, Reina, Saka and Fati. I think Ansu Fati is gonna be the FIFA 19 equivalent of Vinny Jr., the 92 rated card that was released that year. And if you kind of take a look at this, right? If you look at the ratings, a lot of these guys are 85, 86 and above. We have a lot of 90s. We have a lot of 88s, 89s. They really juice these cards out, right? That's the most fun about Future Stars is that we're gonna be getting some really, really insane cards. And again, if you look at these stats, right? A right wing Saka with 99 pace, 90 dribbling, 89 passing, Fati, right? Who made waves earlier in FIFA with his player of the month and his in form, 98 pace. This Cherokee card right here kind of reminds me of like the Iconae last year.  Curse Jones as a midfielder would be more of like a box-to-box type player. You know, that's, as of a team one prediction, that one looks pretty sick right there. There's a lot of big names in here that we think could be in. Now team two, we have some Rubin Diaz, right? We have a couple options for center backs from the Prem that could be very, very interesting from this promo. Serginio Dest is somebody that a lot of us Americans are looking forward to seeing as a part of this promo possibly. Antony from Ajax and then Todibo. Diallo, of course, who we talked about might be already kind of leaked according to the loading screen. Kamavinga is somebody a lot of people want to see as well. Pedri and Graven Burch, who already has that card, the objective card in FIFA as well, already had those there. So there's a lot of, one of the coolest thing about future stars is looking at predictions like this because there's just so many cards and so many players that could get in, so many players that we want to get in, right? Now the one thing I hope they bring back this year is the tiered objectives. And they did this last year with OdaGuard. I don't know if you guys remember, but we had this play them, upgrade them was what they called this, right? OdaGuard, you had the four different cards before you got to the final 87 rated. I really, really hope that they do something like that this year. Now he's got Shibotasai as the example right now, but this was a new thing that came out last year and we have not seen it like since. I think we saw it in summer showdown with some of the showdown cards, but we haven't seen this objective content type thing in a while. So I'm really, really hoping that we do get some of that this year as a part of the FIFA 21 promotion. So there's a prediction with some of the cards that could be in. Now, of course, this is just a prediction, right? This is nothing that's guaranteed, nothing set in stone and there's so many youngsters that are out there that EA could pick and choose to put into these teams that the options are honestly pretty endless. Now, one thing we did see already is that EA has been kind of taken a career mode twist to this, which is kind of cool in a sense. They said, I think we might have looked at this on yesterday's video, but we looked at it on the stream for sure. We are sending a future star talent scout out to help us identify what player should be in a future star SBC. The England won the vote one day ago on February 2nd, February 3rd yesterday, then they said our scouts locked in on the best English future stars, right? So they're in England, but they need our help with the vision and they said the position you focus on, the resulting vote-winning player SBC will go live this weekend. So we are either gonna get a left-back English player as a future stars SBC or a striker, which it looks like right now after 100,000 votes, striker is going to be winning, of course. People love their attacking options in FIFA. So watch out for a English striker. Shay Adams is one of the cards I think people were expecting to see after this vote as a possible SBC winner for a future stars card. Now, of course, how does this affect the market? Now, there's a lot of ways you can kind of look at this, right? Since the market on what we would call the mid-tier right now is just very, very high in FIFA, right? You have some cards that probably should not be as high priced as they are in this game. Now, going for some examples, you have some of these live items, some of these rota to finals, and even some of these freeze cards and team the group stages, they just seem very, very expensive. They've gone up crazy, crazy amounts in price and it was kind of just because there wasn't a lot of special cards, maybe to link a certain player or whatever, and I think a lot of people have agreed with me on this and we've talked. We think that this promo with these future stars cards is going to kind of keep in check the mid-tier section, the mid-tier market of this game. So that'd be cards probably like, you know, 250k to a million coins is what I would call like the mid-tier market in this game because some stuff is just very, very inflated. Now, of course it's up because of SVC links and there's some of that that's involved there, but a lot of cards also just seem to be just inflated and very high in general and kind of high beyond their means, right? A little bit too high for what we honestly think is correct. So I think there could be a little bit of panic selling, especially today on Thursday, we'll probably get a couple of names or a couple of stats on the loading screen. You know what they like to do with this loading screen is they like to update it and again, future stars as far as I can remember, FIFA 19 was the first year we had it and we were like, what in the world is going on with future stars? Like what is this promo? And then FIFA 20, both of the past two years and it looks like this year as well, they've done multiple loading screens leading up to the promo because there's so much speculation like which young star is gonna get in to this promo. Now I don't know what you guys think about the card design, it's different, right? It's very different from the card designs of past. If we take a look at FIFA 19 and FIFA 20 again, just to kind of look at what we're expecting, FIFA 19 card design, there's a lot of like purple. Last year it was like kind of the pink and purple getting involved with both of those. But basically again, just to kind of run through this is that I think they used the rule, it has to be under 23. It has to be under 23 is what they, the brightest young prospects in football have massive ratings boosts I think they have a U23 as like the age cap on those cards. Now I wanna take a look back and show you some of the prices from last year in FIFA 20 of these cards because you also have to think about where we are at in terms of the FIFA calendar and the amount of coins that people have right now. These cards are gonna come on the market and people are gonna have a lot of coins to pay for them. I remember this Tonali card was over a million coins easily right away at the start. You can see first day 1.2 mil dropping in packs all the way to 916k rebounding up a little bit in the next week and then kind of going down into later February as that card was a little bit too expensive. And then you had this Joel Felix last year who came onto the scene as a really cracked out card 2.7 million coins, right? These cards, some of these really big time cards like if we talk about this Ansu Fati, right? Ansu Fati, this card's probably gonna be somewhere around the high one mil range maybe even be 2 million coins because these stats, right? If you look at these stats too, these statistics they're putting on these cards are team of the season level, not quite, or sorry, not team of the season, team of the year level. These are like insane, insane statistics. And it's kind of a really good promo to follow up team of the year with because you start with team of the year cards that are very like out of reach for most people on the game, they're over a million coins except for the goalkeeper but they have like 90s and high 80s for all their statistics, right? And you take a look at these cards and there's a lot of high 80s, there's some 90s but they're just a little bit cheaper because the pack weight is more of course and there's more of them being released out into the game. So, you know, like these cards were expensive, right? These guys are gonna be pricey and what that's gonna do is if people wanna get them in their teams this green one was 1.2 mil, right? People are gonna have to sell some stuff to maybe afford a few of these cards, maybe a couple things, right? Sell a couple things to afford some of these new items. So, I do think, right? I do think the more hype that builds around this promo I think you'll see a little bit of panic selling headed into the day on Friday morning on a promo Friday, right? Some of the stuff that has just become astronomically overpriced some of these live headliner cards, right? Joao Felix, 830K, yes it's still live but the streak on that card has been active. Bruno Fernandez is really, really high as well. There's Bombas 500K. You know, I do feel like on some areas of the market. Now, one place that I would kind of watch is the areas that people have invested in already which would be these road to the final cards. Definitely watch these guys and if you invested in them I would not say that it'd be a terrible idea to maybe cash out on some of them before the promo happens this weekend because as we've already seen and as I've heard people kind of talk about as well there's a possibility that EA comes out and Future Stars is low key, a better promo than Team of the Year in terms of the upgrade packs. We're gonna be getting upgrade packs. They always release those when there's a promo team that is out. So I would expect that but with the SBC content and the objective content I mean it's not out of the realm of possibility that we would see some, the content being quote unquote better than during Team of the Year which is kind of crazy to think about and seems a bit backwards when Team of the Year is like the best promo of the year or the most important or I guess the most prestigious promo of the year. So I mean I think this next week is gonna be a really, really hype week. There's gonna be a lot of cards that a lot of people want to try and we looked at last year and last year there wasn't a ton of panic selling on the market for cards that came out as a part of the team like last year the Greenwood card came out, right? We didn't really see a lot of panic selling in most areas like where these cards would be a substitute good for most cards. Now some cards are gonna take a hit in price but I feel like that might be a bit different this year because one thing we've learned about the market this year is people like panic sell at like a moment's notice if they see something huge is coming or big cards are coming and also people are so quick to sell cards to go upgrade their team. Think about what just happened earlier this week. We had the Cristiano Ronaldo SBC that a lot of people did with the Boateng SBC that a lot of people did. What happens after that? EA drops this Wayne Rooney SBC and now you have people trying to fit this Wayne Rooney and some people are just scrapping the entire idea. I mean just remember like a month ago everybody was running Robin and Cliber. Since then now we've moved on, right? People don't use Robin and Cliber that much anymore and it's again everybody in FIFA and everybody in this game this is the way EA wants you to feel because they want you to interact with the content all the time is they want you constantly changing your team. They want you constantly going in for the new card, right? Wayne Rooney is hot right now. English links are hot at the moment. Now there's still some hype for Syria on Bundesliga but a lot of that focus has shifted to Wayne Rooney as well and EA wants to continue that, right? I mean one thing a lot of people are on this Alfonso Davies kick with this team of the year card. Now one SBC that we might see and this is just thinking this has to be one way where I think EA could really make some market movements and possibly make people lose coins which in turn possibly make EA money, right? That's the kind of way you have to think about this is a Furlan Mendy flashback SBC to his future stars in FIFA 19. That would be an SBC since he was a future star in FIFA 19 when it was on Leone. That would be an SBC that people would go bananas for, right? Another left-back SBC that would be expensive. A flashback card that a lot of people would want to do with those French links with those Real Madrid links. That would be a card that a lot of people would want to go after. So something like that is content that we could very easily see during this promo, right? Now of course I think Yaz had this in his predictions as well. He was throwing something out here about another messy type SBC, right? Kind of a flashback to a time in Messi's career here for this example where Messi was quote unquote a future star, right? A long time ago when our stars of this day were younger, kind of like how we had the Ronaldo SBC in his first couple of years when he was at Manchester United, right? Stuff like that. Could we see another flashback SBC kind of like Ronaldo? I guess it's possible. I honestly don't think that's gonna happen but hey, EA can do anything they want with that. Now again, we will have some sort of objective player that I'm not worried about. I just hope it's that tiered objective like before. But as we head into this weekend, these are some of my preliminary thoughts about this weekend. I don't think you'll see like a ton of market crashing on the high tier end. Some of your icons, some of your team of the year cards, you might see some dips in price but I don't think you're really gonna see crashing, right? The crashing and the undercutting and the panic selling that I could see being the most probable might be on some of these road to the final players because people have invested in them and they're waiting for Champions League games to happen before they hopefully sell these cards, make their profit or they get upgraded and that's when they sell. That we're still about two weeks away from some of those games or 10 days away. Some people might feel like they need to offload their investments so that they have coins to go do things or get involved with the new SBCs or try out the new cards. And again, like I mentioned earlier, I just feel like this year, so many people are willing to just drop whatever they have in their team at a moment to go try out new cards. So I do feel like there could be a bit of a drop off in the market but then again, with so many coins being on the game right now, I feel like there's a incredible opportunity for a lot of this stuff to really bounce again after this Friday, right? Icons, baby icons are gonna be an area of the market where it might not drop a ton but if there are drops, especially on some of these English baby icons like Beckham, like Rio Ferdinand, these guys are really rare. This guy's 1.4 mil right now for this baby Rio. He was like 1.2 on the weekend. Baby Beckham, 87 rated card was like 900k. He's now 1.3 million coins selling on the market which is crazy, right? With all these Rooney links. The icons are the most steady thing and as more and more people get coins in FIFA and we have all these new special cards that come out, especially some of the future stars, linking those cards together might be a bit of a chore. So later on in the game, as always, we love the icons because they're always the most consistent. They're always in demand by a lot of people in this game. So we love the icons for this Friday 100%. And then again, speaking on those Roads to the Final or Headliner cards, since they are live items and a lot of people are investing in these for a rise as we get closer to the actual Europa League and Champions League games being played, these guys are gonna be fantastic ones to watch that if they drop off, they're gonna be a great investment as well because these cards, again, have that live item aspect and with the games upcoming and the potential upgrades upcoming, there's a lot of hype around those and could be really good buys if there is panic on the market this weekend. So the bottom line is with the promo with Future Stars coming this weekend, there's gonna be a lot of speculation in the next day or two, especially with the loading screen, with the coordinates. Supposedly they're like adding players, like with these squad updates when you go in, like if you go on the market, you can search new players like Javi Simmons from PSG. Not, I don't really know the guy, but I supposedly have heard that he is now searchable in game. And again, what this promo basically is is just more special cards being added to the game, more options for people to go out and to mix up their FIFA ultimate teams and for EA to sell packs. Now again, we mentioned this before. There's a lot of people that I've saved up FIFA points that weren't able to open packs during Team of the Year and this is gonna be a time where they unleashed those leftover FIFA points from Team of the Year that weren't able to open and open some of those Lightning Ground packs. So EA might know that, might put out a lot of extra packs. Again, we're gonna have to check and see the pack way on these cards. I think I remembered last year, it's like the Friday night with these new promo cards since there's so much hype with these guys. It's gonna be a fantastic time probably on Friday night to buy these cards and watch them rise into Saturday morning after all the packs they drop, they drop and they rise into Saturday morning because again, it's just gonna be a lot of cards. People will be able to insert in their team and try out, right? Again, if you take a look at this squad I keep bouncing back and forth, but the reason why we don't think this caused a lot of crashing last year and why it didn't and why it might not cause a ton of crashing this year is because you have players from the top five leagues and some of the other leagues, right? You have some air division here. You know, maybe this year they're throwing like a League of Noss player. I'm not sure, but it's not just Prem. It's not just, you know, Spanish, not just French, not just Brazilian. You have players from all different positions all across the leagues, right? You've got so many different, you have obviously a lot of Premier League but you've got a Premier League cam, a left mid, a striker. You have a Premier League right back. So you have a lot of different positions being touched here and this also adds a lot of depth to different positions in different leagues. I think about the Bundesliga center backs from last year. There weren't many special ones. This kabat came out and he was very expensive because there weren't many quality special center backs in the Bundesliga. So what kind of positions could be filled this year with the future stars cards that come out? That's another interesting thing to kind of look at. So a lot of speculation, a lot of just kind of getting ready. Right now, what can you do with your club?  With rewards today, you might see fodder dip and then rebound with people wanting to complete Rune or Bruno Fernandez or of the like, any of those cards. But if SBC fodder is at a super duper, super duper high point this weekend, I'm not sure where a lot of these SBCs expire. And if we get more SBCs, yes, we will get some supply, but I feel like the demand for the SBCs is higher than the supply, especially if we get some really cool future stars SBCs. If we see like some supply during landing grounds, that might be a buy time to then sell later if it goes higher and stuff like that. But if you bought a team, I'll say this, right? If you bought a team, I don't think this has really caused too panic.  The market's still high. The market still has a lot of coins. Team of your cards are still new and fresh and they're the best in this game. I wouldn't expect a lot of panic on those. But maybe some of your like rule breakers, team of the group stage cards, maybe your record breakers are freeze. You might see a bit of sell off there with people wanting to go and try new items that do come out in FIFA. So that's the video for today, boys. A lot of just kind of thinking, preparation. Tomorrow, as we get more information with the loading screen, we'll talk again about what cards we might be seeing and more market movements that we can be prepared for and specifically tackle our Friday moves on the market. But if you enjoyed this video, make sure you smack a thumbs up on a comment number if you have any questions and subscribe if you're new. It's been Nathan Foot Account and catch you guys later. Peace out.