Hi everyone again. Thanks for joining us today. We are here to talk about giving day strategy for live PC give PC We did have a webinar a few weeks about on getting started with live PC give PC So if you do have Questions you're looking more for some basic Information about live PC give PC how to get your page set up Etc. You can access that first getting started webinar, which is available on the nonprofit tool kit Excuse me My name is Bethany. I am the director of the community team here at my because I've been working with the Park City Community Foundation for many years now supporting This event from our side and we're also joined today by Christine Coleman from the Community Foundation We'll be hearing from her Over the webinar with a couple of key pieces of strategy tips that she'll be sharing with us So she'll be on later in the webinar and she'll also be available for questions at the end Great. Hi, everyone. This is Christine Coleman. Hi everyone. So glad that you could make it today. Great So a brief agenda for what we're going to cover today We're going to start with the giving day basics and as I mentioned, we did do an earlier webinar that really Digs into the basics in much more detail so that if you missed that webinar You're new to live PC give PC for your nonprofit. For example, I definitely recommend checking that out on the nonprofit toolkit We will do a quick refresher on some of the basics to start us off Then we'll talk about the leaderboards and the prizes that are available as a part of live PC give PC and We'll spend most of our time today talking about campaign strategy So what are the things that your nonprofit can really do to make the most of this really exciting opportunity? And then at the end we will finish with a live Q&A session So as we go throughout the presentation feel free to type into that go-to webinar control panel In that questions area and we will take questions as we get to the end of the presentation So again to start just some of the key basics key reminders to be aware of The very first step is to register your organization It's a short form that you need to fill out Hopefully most of you on today's webinar has have already registered for this year Even if you've participated in the past you do need to register every year So if you have not yet registered for this year You'll want to go to live PC give PC org ASAP and fill out a short registration form You'll be reviewed and approved Hopefully and then you will receive your an email granting you Administrative access to your page on the platform approval into the event that deadline is coming up pretty shortly So again, if you're not registered yet make sure that you complete that registration form as soon as possible Once you do register you're Participating in this year's event. You will also be Given access if you didn't already have it from the past to your organization's dashboard on the platform And this dashboard is really how you can navigate all the different tools Reports etc that you have access to on the platform So we're going to start here with just a brief overview of this dashboard The first page at the top of the dashboard. That's going to be your overview screen You'll be able to catch up on key metrics there See a to-do list if you haven't completed all of your items on our recommended to-do list and also stay tuned here for messages information about the event as Well, you'll see that on your overview screen The fundraising tab on your dashboard That's where you're going to access your profile page and that's the page You'll be using to customize and share for live PC give PC It's also where you can access campaigns if you do have individuals starting peer-to-peer fundraisers for you Where you can set up a matching grant where you can customize your checkout So lots of really important stuff that you can access through that fundraising tab The next item down is your reports This is where you can access all your donation data add an offline donation access disbursements reports, etc And finally the last item down on your dashboard is settings. This is where you can add a new Administrator remove an old administrator. So definitely a good practice Every year when you come back to live PC give PC review the existing admins for your organization If there's been turnover at your organization if people have left you can go ahead and clear them out remove them as an admin And you can also go ahead and add anybody else on your team That needs to have access to your page whether they actually need to edit the page or just need access for the donation data Etc. You can add up to 10 people for your organization to be administrators This is also where you can do things like update your legal address your legal name If any of that has changed for your organization and you can sign up for electronic funds transfer If you haven't yet as your preferred disbursement method So the profile I already mentioned can be accessed through the fundraising tab This is really the main link that you'll be sharing with supporters the main page that you'll be directing your donors to so Important to really make this page tell a powerful story for you. We'll talk a little bit later in the webinar about What you can say in that story in particular, but this is the place that you'll want to tell that story on the platform so Making that page dynamic both With the copy that you add as well as formatting images videos, etc You can do all of that to customize that profile page especially important for those organizations returning from Previous years participating in this event of which there are many You'll want to reset your metrics. So If you go to your profile page right now and you haven't already reset your metrics You may see that you you know have five thousand dollars raised from 45 donors if that's what you had during last year's campaign You're welcome to leave that if you'd like but most organizations prefer to sort of reset start back at zero again each year so that As donors come to your page during the campaign They're seeing the progress From this year's campaign specifically so right from on your profile page In the editor you have the option to decide what stats you want to show do you want to show this The dollars raised or just the number of donors that have given or both Do you want to include offline donations? If you're adding those into this total here? And then finally you'll have the option to decide when to start counting these metrics from so if you have Previous data in here likely your calculation date is sometime in 2019 for example You'll want to update that to September 6th 2020, which is when early giving began for live PC give PC this year um And then again, you'll make sure that Your metrics on your page are showing this year's data in particular And then you also have the option if you'd like to add a progress bar and a goal to the page So if you're hoping to raise $10,000 in this year's campaign for example You can add that goal and then as you make progress receive donations during the campaign that Thermometer or progress bar if you will will be counting up showing your progress in a nice visual way to supporters After you have built and customized the profile page It's always important to Preview the donation experience Again more information available in the first webinar But we encourage you to both customize that donation experience Choosing the data that you want to collect from donors entering custom donation levels And sharing the impact that for example a $25 donation can have And then once you customize this Previewing that experience so that you know exactly what that will look like for donors um, and you can also Customize the post check-out experience. So what does the thank you page look like that donors see when they complete their gift? And adding custom messaging that will get included into the receipt that is sent to donors Again, you're also able to preview what you customize on the post check-out experience as well So all this is available under your fundraising tab on your dashboard And the last kind of basic that we wanted to cover here is uh more information about how to volunteer as a part of this year's campaign So for this i'm going to turn it over to christine Thanks bethany so this is christine from the community foundation and um, again, thanks to all of you who are on the call today In our first webinar, um, I highlighted this and I just want to highlight it again for everybody that this Day our giving day live pc get pc is Really belongs to all of the nonprofits and I'm hoping that you all will really capitalize on it in a big way this year Um because of covet because it's our 10th year and one of the ways that we really raise awareness for live pc get pc Is through volunteer participation I know many of the nonprofits volunteer and have a specific street corner that they always Try to get and I encourage you to go on to live pc get pc.org As soon as you possibly can go to the volunteer page and use the sign-ups to sign up to Have your street corner Or have your inside donation station this year donation stations Don't entail having tables or things like that because of covet everything is going to be Socially distanced and we've got cool live pc give pc mass to give to everybody, but you should sign up for those spots soon We're also sending out regular emails to all of our nonprofit community About other ways to participate as nonprofits and one of those is going to be a parade so Look for sign-up opportunities to be part of the parade on november 6th We're also doing for the first time Neighborhood ambassadors and we're looking for one or two people in each of our park city neighborhoods To have this simple job of handing out yard signs putting up posters Wherever it might be appropriate in their neighborhood talking to their neighbors posting on next door And just do everything possible to raise awareness Because we have a lot of newcomers in park city and we want to make sure that people understand What it is and what they're supposed to do Great. Thank you, christine So now we're going to jump into Talk about some of the prizes that are available as a part of this year's campaign So leaderboards are really the primary source of prizes and Excitement to track along during the day on the live pc give pc.org site So there will be lots of leaderboards available on the website to track your progress There'll be one leaderboard available for all nonprofits. So all participating nonprofits will be eligible for this leaderboard And it's going to rank during the day based on the number of unique donors that Have given to your organization So at the end of the day the organization the top three organizations with the most unique donors to their campaign Will be the winners for this leaderboard Beyond the all nonprofits leaderboard. There are also a number of issue area leaderboards that Will be available as well. So based on the category that you selected in your registration form You'll be placed into one of these category based leaderboards That are available. Thanks to lots of great sponsors that support live pc give pc Again here. These will rank on the most unique donors to your campaign And the top three organizations that win these leaderboards Or at the top of the leaderboard at the end of the day will be the winners And bethany this is christine I just want to weigh in quickly on the leaderboards and let everybody know that we've changed them a little bit this year We have added in An additional leaderboard this year and changed the names of the categories So we have the all nonprofits leaderboard that bethany mentioned and then we have six others Focused on various issue areas. For example, there's one called arts and culture. There's one called education There's a people in advocacy leaderboard Um, there's one on environment and animals So they've been split out a little bit differently this year and we think it's actually a lot going to be a lot more clear for our donors Great. Thank you for that clarification and again That's something that your organization can follow along during the day on live pc give pc At live pc give pc.org you can see those leaderboards and your progress on those leaderboards Aside from the leaderboards. There are some other exciting ways to win during the day There'll be a new donor challenge. So kicking off right when the event begins There will be a ten dollar Kind of bonus if you will added to each donation That comes in from a donor who is brand new to live pc give pc So lots of potential for new donors to help their causes that they're supporting Earn extra prize money this way And then aside from the new donor challenge, there's also a power hour booster challenge and so During these hours, there will be two hours. They're not announced ahead of time They'll be announced on the day to add even more excitement. So make sure you're paying attention All unique donors that give during these two power hours will have Again a ten dollar bonus added to their gift And it's excuse me. I said all unique donors. It'll be the first 200 donors that give during those hours. So Again, make sure you're staying tuned following Live pc give pc on social media staying up to date with what they've got going on as they will announce the hours On live pc give pc that these power hour boosters are happening And so now we're going to jump into really the primary focus of today's webinar, which is talking about campaign strategy Some tips that you can build into your strategy to be successful And there should be a range of of information that we're sharing here So hopefully those of you that have participated before and you've done live pc give pc for 10 years now There should be some information for you As well as some of you that are brand new and trying to figure out where to start in terms of Putting your campaign together So i'm going to let christine actually kick us off with a little bit of information from her end Thanks bethany So marketing and communications and all the tactics that can go with it And there's so many different things that you all can do to promote Your involvement in live pc give pc This is really a key fundraiser for many of our nonprofits in the community whether you work with the arts education health care Environmental efforts, whatever it might be Like I said earlier, we are really hoping that you will make this your day. There's so many nonprofits that have had to cancel events and We want to do everything we can do and go the extra mile this year to support you in your promotions Our goal this year is to have 5500 unique donors So it's not a monetary goal. It's a participation goal We really want to be inclusive and involve everybody And as much as you're able to i'm encouraging folks to reach out to our local media To the park record to kpc w to pc tv And tell your story um tell the story of how Your organization has been impacted by coveted. Tell the story of how you are Having an impact on the the people who you serve And um they're really really going to be excited about that the Local media, especially the park record has also had to have their own layoffs And so they really appreciate if you can package a nice story and give it to them They will certainly run it and if you have any difficulty with um getting Uh them to reply to you feel free to reach out to me directly and I've got you know great connections at all of the spots And can help you out We're also really encouraging you to have more moving content videos if you can create Short snappy one minute or less videos to put on your social media platforms Those are just terrific really attracts people's attention and um we'll talk a little bit more later about the live stream that we're going to be doing on november 6th but With love if you submit any videos that you have that already exist or that you create To the community foundation and we will help elevate that and get it on our live stream as well We're going to talk more about email marketing and social media in a second Definitely something that you're going to want to be doing On the day and leading up to november 6th If you have any kind of advertising budget That you can put towards ads um on our local print media PSAs with kpc w or ads and boost on facebook or on google That is fantastic And we also are really i'm elevating the amount of Signage that we're putting out this year. Um, we want people to understand When it's happening that it's november 6th and what it is and we'll have tons of car decals yard signs and posters And postcards that we would like to share with you and encourage you to put them out as well because Our small team of the community foundation only has so many arms and we'd like you to take those and Get them out as well. You can even for the car decals You can have some made with your own logo on them next to the live pc. Good pc logo And give those to anybody who wants to put them on their car so Campaign messaging. Um, I want to just highlight for everybody that like I mentioned earlier There's a lot of newcomers to park city Not just because of the influx of people who have been coming because of covet 19 But really even two years ago apparently 10 of our population were new to park city and That's a lot and one of the things that I heard I've been with the community foundation for a year and a half now But when I started last year, I definitely had a fair amount of people who didn't really understand What live pc give pc? Was or what they were supposed to do and so I want to highlight for you all to In your messaging in your email communications on your social posts To make sure that you're explaining what live pc give pc is that it is our local giving day that is Has an impact on everybody who lives here and works here and stays here and plays here and that what we want them to do is is give and Spread the word about giving to all of their friends and families so that we can get Over 5500 donors This is our 10th year so hype it up. There's many non-profits who have been participating for the full 10 years I think we have a great opportunity to tell stories about why that matters What has 10 years of live pc give pc done for your organization? Um Again, if you can highlight how you have been impacted by COVID-19 What's different this year for your organization and uh, say, you know, for example in a regular year You might have had a certain need and this year it has grown X percent because of COVID Bethany, I think we can move on Great Thank you for sharing all of that. Uh, as I mentioned, she might be chiming in A little bit more as we continue to talk about campaign strategy But to cover some of the other things you already mentioned, of course social media and email or key pieces of your live pc give pc strategy so Just to cover some of the basics to keep in mind when planning your email strategy Always encourage organizations to put together a short sweet and simple message There is So much that goes into your programming and why you do the work you do and Why you do it the way you do it and the impact that you've had There's so much information that you could potentially share with donors And I know sometimes it's tempting to share all that information with donors But I think that donors can easily get overwhelmed with too much text They don't read it all so try to condense that into a really simple clear message to them and As pristine already mentioned stories are really often what what a donor can connect with so Thinking about how you can leave stories into your messaging is always important But keeping that message simple keeping your emails simple and consistent throughout so that the story that you're telling What you're asking for In the example that christine was just giving your your covet Considerations what's changed for you there keep that consistent so that donors are kind of being reinforced about What you do and what you need so that when they go to make their gift They really know what impact they're able to have Segmentation is always something that we encourage nonprofits to think about as well It can be overwhelming if you're a small nonprofit thinking you have to have 17 different versions of an email And that's not really what segmentation is all about It's just taking the time to think through a couple of your key audiences and what's the best way to communicate with them so One audience that we'll talk more about a little bit later is donors that gave last year on live pc give pc That's a very special group of donors That you likely will want to communicate with a little bit differently than the rest of your donor database They've already made a gift to your organization During this event so they understand the event they've given before how can you build on that to get them to do more this year? Other audiences will be maybe people that have already given to you this year if you had a spring campaign In response to covet if you had to change an event that you usually have and Some of your donors may have given earlier this year than they had in the past Does it mean that you can't talk to them about live pc give pc this year? But you'll want to be thoughtful about how you communicate with them recognizing the support they've already given you so identify a few key audiences and then you can slightly change your email messaging so that you're speaking To your donors in a way that really acknowledges their involvement with your organization Starting now You can schedule out some of your emails in advance So of course there'll be lots of activity happening on november 6, but you don't have to wait until that day to send your emails You can send a save the date in advance Giving is open as of now So you can start to secure some early donations now And while you don't want to hit the donate now call to action too hard for too long And remove some of the urgency that comes with november 6 you can start Including that in your messaging to allow donors to give early always test your emails On mobile in particular the donation platform and your Profile page will look great and be a seamless experience on mobile But they'll often start from your email. So make sure that your emails are really Easy and mobile friendly to to read and then to click on the you know main donate cta button for example And if you have the opportunity try some ab testing especially in advance of the event play around with A couple different things what time of day you send when do you send trying different subject lines and Learn from all of that so that as you get closer to the campaign and on the day of your emails can have the The highest response and engagement possible As per social media strategy There's so many platforms out there. You don't have to post on every single platform Figure out where your audience really is Where your audience engages most with you and if that's facebook then you can really focus your efforts there If that's instagram focus your efforts there You can schedule content ahead of time Just like we were talking about with email get it scheduled ahead of time and then on the giving day itself That leaves you room to be more reactive and responsive if you have Donors commenting on any of your posts you can comment back You can have a conversation with them if you have a matching grant for example You can add an update based on your progress towards that match You can you know add Responsive post based on when you hear the power hour booster challenges are available So having some some content scheduled ahead of time leaves you a little bit more space that you can be You can be responsive to what's going on Um For speaking argument is advertising budget Of course with social media if you do have the space for some boosted posts that can be a great way to increase your reach But a great way to increase your reach and engagement Without paying for boosted posts is just to have really engaging content. So That's photos videos. That's what's going to stop somebody when they're scrolling on their phone To see what it is that you've posted about and again stories. That's really that's really what gets donors attention Yeah, and bethany. I just want to pipe in here and say I I really encourage I think we have all levels of sophistication with our nonprofit community with social media And I really encourage all of you to make sure you are putting a little bit of money behind each of your posts through a boost It doesn't have to be significant Even five dollars can make a difference. I think Facebook has become very much to pay for play and while you can still get some People are attracted to your posts and engaging with them organically. It's a lot harder And if you've never boosted a post before Don't be shy reach out to me. I can connect you with The person who we have helping us with social media and they can give you a quick 15 minute Training on how to do that if you've never done it before Also, the community foundation for the first time is We are putting a more effort behind our digital advertising strategy than we ever have before And we're focusing it primarily on live pc give pc in the coming months. So you will see Ads out there for live pc give pc that are sponsored by the community foundation And we will be doing several of them focused around our leaderboards our different issue areas And we will highlight some nonprofit organizations as well. So that will be an added benefit For everybody this year great Thanks for sharing that And now we're going to kind of circle back to Live streaming which we've mentioned briefly before So i'll start with a little bit about how you can incorporate live streaming into your strategy And then christine will add a little bit about what the community foundation is going to be doing with live streaming For this year's event as a whole So just like videos are engaging for donors Live streaming live video is even more engaging And in this year in particular lots of in-person events have had to be cancelled Maybe in the past you've done an in-person event as a part of your live pc give pc strategy And and people are looking for different ways to replace that engagement. You still want to connect with your donors You still want to bring people together, but it just may not look exactly like it's done in the past. And so Live streaming is a really great opportunity to take advantage of that And it's something that more and more nonprofits are trying especially as a part of a giving day campaign You don't have to be Super sophisticated To to figure it out facebook and instagram have tools that you can You can use you don't need to you know buy a microphone and a camera and all this great stuff Facebook and instagram do make it pretty easy to get started. Of course, there's always ways to step up the game there and do more but Definitely encourage you to to try it It live streaming can be a nice way To add to your content that doesn't necessarily even require as much prep or editing time as even producing a video though both are really great strategies to engage donors and Just to share a couple of content ideas if you're maybe not sure where to start What would you even talk about on a live stream during the day? You could do interviews Interview with your executive director interview with a board member interview with somebody that's served by your programming An alumni of your programming depending of course on what you do Q&A sessions about your work Behind the scenes if you know Depending again on what you do and how you do it you might give people a tour of a facility For example spotlight on a donor or a volunteer that's been a big part of your Organization over the years again all this is just chances to connect more with the donors and and add more interesting content To to help them understand really why they should be paying attention to your organization on live pc give pc And then why they should make a donation And so christine i'll let you share a little bit more about the community foundations plans to incorporate live streaming as a part of this year's event Sure, so as part of pivoting away from doing You know in-person events that are large and having our big party at highway distillery We are doing the parade that i mentioned earlier We are having some very small house parties from maybe some of our board members and committee members who want to have their family Over folks who they can socially distance with and have them over to do watch parties To our third thing that we're doing that's different is a live stream Right now we're planning on doing a live stream from four o'clock to eight o'clock on november 6th We will definitely be thrilled to include any content about your organization that you might want to provide to us in the form of very short pre-recorded videos um, if you're able to do Uh videos or if you already have them and they're longer than a minute. We'll totally consider that We want to have fun scrappy videos. They don't have to be Super polished if they are that's great, but um, if we have Fun videos that aren't just talking heads. It's great to interview your executive director Definitely do it, but it would be nice to get um some silly fun ones as well And it kind of goes in the spirit and the tone of live pc get pc So please consider submitting videos to us and Yeah, we're really excited about this I think we're going to be partnering with pc tv to help us pull all of this off Our live stream will be on facebook on our facebook page, which is the park city community foundation facebook page and also When anybody goes to live pc go pc.org it will be right there on the home page Yeah, so having that live stream right there on the home page of the event site means that people can Watch the live stream and make donations all You know in the same place. So, uh, hopefully that is uh, a nice a nice offshoot of this new way to engage this year So moving on with a couple of their strategy Things to keep in mind. Of course the toolkit resources. So we've talked mostly so far about communication strategy email social media Etc the toolkit in particular has tons of templates available for you So beyond the recording of today's training in the last training There are templates available for newsletters email blast email templates social media guides so Make sure you take advantage of that toolkit You don't have to start from scratch on everything But take advantage of the resources there for you and then customize those templates the suggested copy to your organization And what you're raising funds for this year So moving into kind of some other approaches to campaign strategy I mentioned already that early donations are open for this year's event And while you don't want to dilute the excitement that comes on november 6th Uh, if there is definitely a strategy towards building some momentum in the lead up to the event And perhaps getting a couple of donors to help Break the ice with some seed donations so that when your first email lands on november 6th, for example Donors aren't visiting a page that has zero dollars raised But you've got some activity going and they want to be a part of that They want to help you keep going keep keep building that momentum to reach the goals that you have so Perhaps think about a short list of people that you might be able to identify For some of these seed donations and whether these donations are you know in advance of the event or Early on, you know, right when the event starts on november 6th that all still counts Board members, maybe high-level staff Engaged committed volunteers People that are really kind of in in the inner circle of your nonprofit that you know might be open to this kind of support Kind of as you're developing that list of people you may have some crossover between Those that might be willing to make an early gift and those that might be willing to make a matching gift for your campaign They won't be the exact same list Of course matching donors. You might have some other potential prospects to consider Maybe a major donor that gives every year at the end of the year for example corporate sponsors local businesses Think about who might be able to help Provide a match for your campaign this year Of course, live pc give pc has lots of exciting things that make it a fun An impactful day for giving leader boards prizes and all that the community foundation is doing And securing a matching grant is really kind of a way to add an an extra layer of that incentive that excitement that urgency So that your donors know Their donation is going to have an even bigger impact because you've secured a match So we always encourage nonprofits to kind of think of this cycle as you're prospecting Who are really the individuals groups businesses that might be a good fit to secure a match and take the time to Get to know them learn about their interests and goals because of course a corporate partner may have a very different goal in Making a matching grant that a major donor might Some may want recognition and brand Awareness for that match. Some may not want recognition at all So taking the time to learn about the matching donor and what interests them what appeals to them allows you to then craft your Ask to really respond to what you think will meet their needs And there are lots of flexible options on the platform in terms of how you Structure that match dollars, you know dollars for dollar donor based matches And you can even combine a number of smaller matching grants to To make one larger match or have multiple matches available throughout the day So you shouldn't be intimidated because you don't have one $10,000 matching donor for example You can make smaller chunks of matching grants still impactful depending on how you package them And promote them during the day And so once you do secure this match Promoting that matching grant as a part of your campaign Is critical So you have the option on your live pc give pc profile page to post a matching grant When you post this match you have the option if you'd like to recognize the donor with a logo Image or just adding their name This this match will then count down live on your page so that as The event is going on donors and visitors to the page will see how much is left in this match Encourage them to make their gift with urgency so that they can be eligible for this match And then whatever you do to build out on your page you have the ability to Again share that message in the other channels that you're using so Social media is a great place to provide updates on your matching grants if you You know have $250 left in your match. That's a great update to share on social media And you'll want to make sure that in the emails that you are sending throughout the campaign donors know that there's a match available on the Table and even you know You can do things like updating the call to action button in your email instead of just saying donate now You can say double my gift or something that reinforces right into that call to action button That they have that potential for further impact Hey bethany, this is christine. I just have a quick question since we're on matches right now How does it work in mighty cause if you have say more than one match? Is there a way that it can appear that says Your match just isn't doubled. It's say tripled Yeah, absolutely. So when you are building out your match on the platform you have lots of flexibility in terms of How you want to do it? So If you have two Distinct matches you can set them up as two distinct matches and when a donor comes to your page They will see that there are two different matching Opportunities available that they can you know that their donation counts against Or you can combine them into one match and if you had two donors that gave you know $5,000 for example, you can either have one $10,000 match or a 200% match Up to $5,000 for example. So you really have the option Depending on what your nonprofit is interested in encouraging And depending on what your matching donors might be interested in but um, you know, most Most nonprofits do a one simple one-to-one match You know 100 gift, but I've seen some great success with you know A 200% match or a triple match or something like that because it Looks a little different. It looks a little more exciting to donors So you do have the option if you'd like to combine to actually display it as a triple match or a double match Or you can set them up side by side Or you also have the option to stack them if you will sequence them so that When your first matching grant ends Your next matching grant kicks in and it is available then from that point until that next match ends So lots of different options there. There's lots of flexibility within the tool That means there's a lot to think about when you're building your match So there is a support article on support.mightycause.com that walks through the matching grant tool And what you can do with matches But you're also welcome to reach out to us at support at mightycause.com to explain What you're trying to do with your match and we're happy to help provide suggestions for the best way to set that up on the platform So that you really get the most out of it in terms of getting your donors visitors to the page Excited about this opportunity that you have secured all right, so moving beyond matching grants We're gonna talk a little bit about peer-to-peer fundraising So, uh, we we often call your peer-to-peer fundraisers ambassadors and ambassadors really can be a larger term It can just mean somebody Spreading the word for your cause sharing a post on social media Emailing your donation page to a couple of their friends and family Um, all of those types of ambassadors are important and impactful Um, but we're what we're going to focus primarily on today is how to activate Ambassadors that are willing to start peer-to-peer fundraisers on behalf of your organization and It's something that, um Lots of nonprofits still haven't really Take an advantage of uh for whatever reason maybe it feels daunting. You don't want to ask too much of your supporters But it there's really so many benefits if you consider this strategy Um First and foremost, uh, you have the opportunity to reach new donors your donor database Is the current list that it is and you only can reach out to the people that you have contact information for But if you identify individuals within that list that might be Fundraiser for you you are now getting access to their whole list of supporters Their whole list of donors people in their network that they might be able to bring on So that's likely brand new donors to your organization Which is great for all kinds of reasons because it's new donors to your organization It's more donors to move you up on the leaderboard. Uh, it's new donors that are potentially going to Benefit your organization with the new donor challenge available So lots of benefits just from the fact that they're bringing new people into the fold Of course with those new donors comes more funding you're you're Amplifying your outreach you're reaching out to more people more people are helping you reach out Which means more donors more dollars coming in And it's a really nice way to share personal stories. So we've talked a little bit a few times about how stories are really What can be compelling to donors to get donors excited to make their gift And by activating a peer-to-peer fundraiser they have the chance on their donation page to tell their story about Why do they why are they fundraising for your organization? Why can't they may be volunteered for your organization for five years? Why are they on the board? What what is the connection to the impact the work that your organization does in the community That has drawn them in and that then personal story Of course appealed to their network, but it also kind of helps you build up your bank of these unique personal stories of the impact of your organization One of the best ways to really take advantage of peer-to-peer fundraising On a giving day like live pc give pc is by using the team fundraising tools available on mighty cause So with team fundraising you basically create create a mini competition You bring a group of people together to fundraise for your organization And by bringing a group of people together It can make it feel a little bit easier a little bit less daunting for people that maybe haven't fundraised before Because they're part of a group of people doing it. They can Be a part of a team if you will Whether whether it's encouraging competition against each other with the friendly leaderboard that's available on the page Or looking at it looking at it as an opportunity to showcase the aggregate impact that all of these individuals can have When fundraising together so this example here is a great example for a giving day where you get all of your board members to start their own Fundraising page for your organization and then you have a team page which showcases the impact that the entire board has had together You can create a template page That makes it really easy for these people when they're getting onboarded They can use all of your pre-populated fields on the page and basically just click publish and start sharing their page They can customize it if they'd like But it's for those people that don't want to spend the time It's really quick and easy to get up and running and then you have tools right through this team fundraising product that allows you to communicate with these Fundraisers to keep them going send them tips Maybe send them some email copy that they can share Keep them updated on your goals for The day and your progress towards that goal matches whatever Keeping these fundraisers kind of as a part of your inner circle you bring them into Into the fold and get them just as excited about your internal staff for example about reaching your organization's goals for the campaign and You can manage all this from your dashboard in your campaigns screen available under fundraising You can access your key stats You can get the contact information for any of these peer-to-peer fundraisers You can contact them through here This is also where you can start a new fundraiser And new this year that was not available last year You can also create a fundraiser template even if you're not doing a team fundraiser. So team fundraising is a great way to Bring people together and it gives you this additional page where you can showcase the impact of a group of people fundraising But if you don't know how many people you'll have you're not interesting creating that team page You still do have the opportunity to create a fundraiser template So that can be your live pc give pc fundraiser And then anybody who is starting a fundraiser for your organization this year can again take advantage of that template that you've created And streamline their onboarding process So I mentioned a little bit earlier the importance of Thinking of last year's donors as a very special segment to keep in mind and develop special plans for And so one of the ways that the platform can help you do that is through donor retention tools that we have available and Of course, you know, I think we all know donor retention is never as high as you want it to be Uh While uh, it actually costs less to retain a donor than to acquire a new one They should be easier to uh to get back on board But oftentimes nonprofits gloss over this strategy and focus primarily on new donor acquisition And it really is a missed opportunity. And so again encourage you to think about What can you do to focus on donor retention this year in particular? How can you create a special strategy for these donors? to encourage them to Come back and give again so that you retain them. But maybe There's ways that you can look at helping to increase their support in some way Whether it's, you know, they made a $25 donation last year and this year you want to encourage them to make a $30 donation or $75 donation last year to a hundred dollar donation.  Maybe this year they're a candidate for peer-to-peer fundraiser There's lots of kind of different ways you can look at it. But how can you help? connect with those people that have given before and encourage them to Continue growing their involvement with your organization So on the platform All nonprofits have access to a donor retention report. You can go into this report Again available on the report section of your dashboard where you'll find your donations report You can filter to see your live pc give pc 2019 donors You can see who has and has not been retained for this year's campaign And so you can easily track At a quick glance without having to do the math. You can easily track during the day How you're doing on that retention so you can set a goal of what percentage of donors you'd like to retain from last year And then you can easily track that and then based on that progress that you're seeing you can respond as needed You can either download a list of all of your unretained donors from The platform and send an email Like a blast email or you can send individual emails whether through the platform or through Your own external program if you have large donors for example that are unretained You might decide that they're worth That personal touch whether it's an individual email or a phone call for example But again paying attention to that retention metric during the day Will help make you focus on this goal and hopefully improve that retention and improve your overall results for the day Our last item to cover here is of course the giving day Doesn't end on november 6th The the strategy that you should be employing should really continue beyond that. There's lots of great Thank you tools built into the platform But you'll want to build on that Find out, you know determine ahead of time what tier of donor Deserves additional follow-up personal follow-up whatever it might be Circle back out through this year's event And really help donors understand the impact that you were able to have on your community With the funds that you raised especially if you talked Differently about your needs this year with COVID-19 You'll want to circle back and help the donors understand what they helped you to accomplish What good they helped to do in the community? And that's going to help build up that relationship long term Keep them coming back keep them supporting your organization in the future And with that we have just about three minutes left But I will go ahead and see if we have any questions that have come in You do have questions feel free to type them in to the control panel now Great one question that we have is for you christine Did you say that you're hoping for the submitted videos to be about a minute long? And I believe this is in reference to the live stream Yes about a minute long if you go over a little bit that's okay We're probably not going to be able to take something that's You know eight minutes but depending on the quality of the video and what you've got what we will be flexible And if you can do videos that are a minute or shorter even 30 seconds That's going to be beneficial for you on social media as well because more people will see it Great. Thank you. And as of right now, that's the only question that we've had come in so While I'm waiting to see if any other last minute questions come in just a reminder You can always email support at mighty cause.com if you have technical questions, whether it's about Your matching grant or setting up a team fundraising page Feel free to reach out to support. We're happy to assist And there's also tons of support resources available at support dot mighty cause.com more of a self-help forum where we've got lots of articles how-to videos that will walk you through lots of the features on the platform so You're always welcome to start there and hopefully you can find what you need and if not again, feel free to reach out to our support team and I think that's it. So we'll let everyone get back to their day again This webinar will be available on the nonprofit toolkit later today So thanks so much for your time and attention today and good luck with this year's live pc get pc campaign Thank you everybody Thanks, christine


My life is good before I left school because I'm in school. I'm going to be a daughter. It's my dream that I tell my people. And if God may raise me up, God may train me. God will provide for me to train. I'm going to be a daughter. He comes to me and tells me that this I want to write. As you stop writing the work now, instead of going to this world, I want to serve restaurants. God will pay me 500,000 sefa monthly. When I got there, they told me that, they told me that I was a prostitute. They said that it's not the light for us, that we're not doing it. We're not going to do prostitution. After all, I'm not a prostitute before I left. Before I left I'm not begging for food. They're not locusts in the room. It's a complete one week. We don't even food or water. ...people passing through the school ... they try to bear it in order to continue the prostitution. I did it for five months So after five months, we said, no we're not going to do this again. We are tired. But before we run, I don't even know how am I going to escape the place I don't know ... how am I going to manage. That's their fault, they cut us about a year. I want to go back to my mum. Because I want to tell my mum my story. Tell my fellow friends the story. People who learn to go to Malaysia It's not my nature. It's Mali that I brought in them. Truly, I don't want to have faith in God by now. Because at least when you go to Mali, you forget about everything. I forget about God, I forget about praying, all my Bibles, everything. Know that they can be sucked, but if only with the girls. The girls that they are taking, they're lying to taking can help people by telling people their names, describing where they are, describing their face, describing how it's about them. I don't want to arrest them.


Hey everybody So today's lecture we're gonna be talking about viruses and biotechnology it's a good Ending of our unit on energy and genetic materials and how genetic material functions It's a good ending because it's really interesting talking about How the processes that we've been looking at DNA how it works how it's replicated what it actually does in yourselves how What we've learned about The genetic material actually informs Our everyday lives now You probably are not tracking. I am tracking On the fact that it's been over two months since the last time I recorded a lecture and There are millions and millions of reasons why I Took a little break but one of the biggest ones is because this is the next lecture and You know me by now y'all know me and I get really Excited about the topics that we're gonna talk about and there's something about today's topic that has left me reluctant and I just I feel like I need to say it out loud because we're gonna be talking about COVID and to me the application of the content Learn all the stuff that you've learned being able to apply what we've learned to something that has impacted us profoundly over the last three four years at the time of the recording of this Lecture but it's been hard so I'm excited like I am I promise I I am excited to Keep going and and continue our learning and to look at all these cool applications But there's also a part of me that feels Like it's hard to talk about COVID and it's hard to talk about it because I think we We don't have many options. We just are kind of like grinding back as if It's done and I don't know about y'all but I definitely have permanent impact because of experiencing this pandemic so I'm only saying it out loud because I want to acknowledge my own My own stuff that comes up when I talk about this and To sort of name or call out the fact that I feel a little less Excited and enthusiastic about this lecture, and I'm sure that you probably will pick up on that Don't go away. Don't let my my own stuff Discourage you from tackling this cool content and Don't let your own stuff prevent you from tackling this content but know that I am It's a weird time and this is a weird thing to talk about and reflect on and I think Maybe we haven't done enough reflecting on it. Maybe we're not far enough away from it yet to really Understand what we sort of went through and to have good perspective, but The cool thing is today, we're going to talk about viruses and we're going to use the SARS-CoV-2 virus as an example so Lots of viruses function very similarly and have similar structures to the virus that causes COVID-19 and We're But you know, it's relevant. It's happening in our world So we're going to use that as our example Okay, viruses are cool. They are super interesting and the combination of viral function and structure with Biotechnology that has helped us deal with viruses is it should be an interesting lecture Okay, thank you for listening to me and now we're going to talk about what is a virus


The Santa Claus disappointment, we've all had that moment when we learned one way or another that Santa Claus isn't real and it was a moment of shock and surprise and kind of it's disappointing. It's like, wow, you know, I believed in this magical thing but actually it was just my parents pretending that there's this magical thing that happens on Christmas Eve and it's all pretend. And, you know, I think that there's some kind of lingering effect that comes from that. Of course, it's all happened for most of us. I imagine it's happened at a very young age and we're all many years beyond that and we don't, you know, wake up thinking about Santa Claus and, you know, cursing the fact that it isn't real or whatever. So we've all moved on, but there's something that lingers I think when we have these moments of disillusionment, when an illusion is lost. We, of course, there's the Easter Bunny, there's the Tooth Fairy, these kinds of childhood fairy tales that are broken.  And there's just that moment of not believing what, like, I was, you know, I was so into those, those fights, it's like this is like an epic battle and now it's all staged. It's all just made for my entertainment and it's all just, just manufactured. So these things that I thought were real and they're really not. So this is all, these are all childhood things that we're all far beyond, but it seems to me like this same kind of process is something that happens throughout life. It never goes away. And at each stage of life, there are always new things that we learn just as a part of growing up, growing older, we learn new things, we develop a new view of the world. And our old view of the world is, well, we decide that it's wrong. And we used to believe something and now we get the feeling that it was never true all along. And that's a difficult feeling to get used to that. I think it leaves some kind of sense of disappointment, a disillusionment, a kind of a shock that sort of is there at some kind of deep level that we kind of want it to be true. We don't want to let go of the dream. And this can happen in so many different ways like matters of our personal life, maybe if it's the end of our relationship, a dream has died, and we can look at it in our political views, our views of the world, that these things change when we thought was true, we no longer believe. And just our whole view of what life is, that's just part of getting older that we change our understanding of what life is. But it seems like even as we at the level of our thought we can understand completely, this is not real. I no longer believe this. There's some part of ourselves that is holding on, that wants to still keep believing the dream.  And if not Santa Claus then, there's always something, there's some kind of story like Santa Claus I think for each of us. We each have our own Santa Claus, our own Santa Claus disillusionment, the Santa Claus disappointment, that thing that we learn wasn't true, and that feeling of having that dream taken away from us, that it still lingers somehow.


Do you guys think this is worse than like the beginning of the year when I have golds and silvers out there? Or this is easier to do. I'm around when like 19 games like the first week or at least the second week This is worse. I would only say is why I feel like people know how to play the game a little bit better Jersey's WRL. I'm saying big dub. I'm saying big dub on each charge of the Lydianian silences I'm saying big dub.  I'm light.  Oh, yeah.  Let's go, baby Dante Fowler. I told y'all he was tough. Yo, these jerseys are tough boys. All right. It's my question. Where y'all got? Lydianian Tomlinson all-time all-time running backs no troll where y'all got him cuz I gotta go like Barry Walter Payton and then Jim Brown gotta be the top three. I think in some order, right then four or five. I think is a debate, right? What y'all think like Barry Walter Payton and Barry and Sean Alexander Barry Walter Payton and Jim Brown are the top three. I think my pain It's a touchdown if I get some time Fred Taylor AP I listen Mantis. I'm with that one. I agree with those those sound good to me Emma Smith prizes Emma Smith right in there Emma Smith begin there be Dr. Boone with eight months and the Smith low key begin like hated on Emma Smith begin disrespect to Emma Smith He sucks. It was just his old line. I Don't really had that Marcus Allen about Bo Jackson, too. I don't think I'm not I'm still taking LT, bro LT's a little bit different. Oh, look at that touch pass. Y'all see it if I caught it with a better animation We'd had a chance, huh? Stiff arm him. Falk is super tough Dickerson to you up. Oh, it's let's go. This is a clinic pits Curtis Martin Yo, Asian Peterson was a monster Tony Dorsett Is there anybody like in the last 10 years that could be like top 10 like the last 10 years like not agent like Pat after Agent Peterson career, who's the best in like the last decade? Let's talk about just last decade running backs Marshawn That's a good. That's a good one. Derek Henry. Yeah, I mean Derek Henry got to be up there, bro. I Swear to God like that's on the I Swear that was on the running back side that play Nice. Good call. I call Aaron Faust on the radio. Oh My god Get him. Good job. Took forever, but good job. Come on boys. We got a little more pressure than that man Oh Tight offset. Let me get through there.  Thank you, Erick roll. Good job, buddy. Take it to the crib to everybody's knocked down. Come on.  Yes, sir Come on you slow No, Chad, I haven't looked at the playbooks. Hopefully anything but Seattle.  I almost want to just try something else for the fun Like running verticals is good. I probably run verticals 700,000 times this year, dude An old let's go. Why check like what else?  Yeah, I know it. There's five people on them. Nice. Oh My god, nice always good. Oh, it's no way you trusted that pass. Oh my god Tackle them. Don't don't you don't gotta bring them forward now. You don't gotta bring them forward now The wheel routes were just like gonna be a death of me dude, they really are Come on Players man trash, too, bro Well, can we get down to like no get out of bounds?  I absolutely hate it.   Let's go man Get over there. Let's go man Oh, it's just no way, bro. It's just thank you.   That was a good that the crowd told me about that game. That wasn't me That was the crowd Come on Shin. You got me. Who is that beats?  Don't know Traverse spamming they can't be main event though That's not that's not in the tradition of bot wars for them to be main event Bro, one of y'all got to go get the quarterback here.


You need a financial advisor with the freedom to focus on your specific needs. Whatever your goals, Reid Potter can create a game plan tailored to you. Call Reid at 432-0777 at Pikeville, Kentucky to learn more. Hillbilly Christmas in July hosted representatives from Shriners Children's Hospital to present them with the donations they raised over the course of the year on Friday, July 28th. It's been a good year for us. COVID came in and it clipped us pretty hard. Several years there, we were down. This year was been good, not where we want to be, but been pretty good for us. We'll be surprised, I think, to see what money we get at the end of the day, but hopefully we have a big check at the end of the day to be able to give to the hospital. You know, with everything we do, all the money that we make and we give at the hospital, the hospital is not going to shut down if we don't give the money. This hospital is going to work, but hopefully from what we do and the awareness of what we're doing it for, maybe there's a child out there that needs help that the Shriners Hospital can help with. A lot of work went into raising the money for the hospital and many community members and volunteers came together over the course of a year to make donating the money possible. In the end, they were able to surpass their $60,000 donation goal. Today we are honored to be here to receive a phenomenal check presentation from Hilly Christmas in July. One of our great community partners that steps up in a big way to really make our care possible. So Shriners Children's Lexington relies on philanthropy. 70% of our budget originates from donations to make our care possible. And the checks and the care that's going to be provided from the donations from today so critical, so important. And so we're grateful to Jimmy Kenny and all the Hilly Christmas in July group that worked so hard throughout the year to make this happen. With their 18th year wrapping up, Hilly Christmas in July is dedicated to reaching their goal of donating $1 million to the Shriners Children's Hospital by their 20th year. As for this year, they were able to present the hospital with a check for $81,200. For Mountain Top News, I'm Kelsey Dean.


What's going on everybody got Kyle and Shawn here with Layton sports cards and we are ripping one box of Inception This one is for Michael R. Good luck Michael. Let's see we got 2023 inception baseball Good luck Michael green is nick Prado on the rookie foot of Royals May Spencer steer rookie for the Reds This one is wander on the base Wanda franco Come on Holy What the hell dude? I'm losing my mind man. Territorious. Say a Suzuki Altuve on the base Michael Michael in a row Oh wait, this one's actually jesse. Sorry. Sorry jesse. This is jesse s Michael had the jersey. This is jesse jesse jesse It is gonna be a Corbin Carroll to 99 rookie Pink on the rookie to 99.  He had two boxes I grabbed the wrong thing. Um, Michael has the jersey. So this will be jesse's second box here Jesse s Good luck jesse. Go have the jersey and then um, jacob has a soccer and then um in the night with Kyle with some Star Wars that is three for three though on inception man. Oh leak out. Yeah Go for luck jesse Good luck jesse on this one four for four right here. Watch this. Uh Box are all out of order man a lot of whack. There's the 75 red austin riley Got a uh, zack netto for the angels This one is anthony rindone base anthony rindone It's a clayton kershaw base j ram Fernando tatis and on the back is a green auto to 125 rookie leover peguero For the pirates All righty there jesse that'll do it for your two boxes awesome hit on the corbin carol On-card auto to 99 the pink appreciate you my man. We'll get those right out to you


Hey, everyone. Thanks for joining us today. What an exciting year this has been for AI. As part of the discussion today, we are going to be talking about how do we craft a culture of AI in our teams. Let's kick it off with some intro. I'm Govind Kaushal, your host and moderator for this session. Our planned moderator for this session, unfortunately, could not join, so I'm stepping in to host the session with an exciting group of panelists, Stacey and John. I'm a good product manager at Google. I'm part of one of the lab's group at Google where mission is to identify long term opportunities for Google by focusing on advanced technologies. This year, my focus has been on AI, specifically focusing on AI applications in the enterprise domain, thinking about various ways in which AI is going to be increasing productivity across various organizational functions. With that, let's get to know our panelists. Stacey, do you want to go first? Sure. Thanks. I'm Stacey Cronin. I work at YouTube, also a part of Google. I'm the trust and safety team. So our team's responsibility is to identify and remove content that violates our policies and shouldn't be on the platform. And Gen AI has certainly been a big topic of conversation in our organization, both from a potential abuse factor. There's the potential for a lot of content to be created very quickly. And then the creative aspects. How can Gen AI be a really powerful tool for our creators to create things that are more original or faster and easier to do? So there's a lot of exciting opportunities that would be very beneficial. And then also in our tooling, in our ability to detect things and even to simplify our tooling for us to be able to identify potential violations faster. So there's a lot of different uses on all the different good and bad categories within YouTube. That's one that was thank you so much for the introduction, Stacey. John, do you want to go next? Sure. Hi, everybody. I'm John Mark, Product Director at Waymo, also an alphabet company. I'm from the family. And I lead product for what we call commercialization. Which is basically how do we take the self-dealing car that works pretty well at this point and scale it to 200,000 of cars and build a rideshare and delivery service with paying customers and all that could stop. And before this, I would go to after a bit and then Uber for a long while before that. So I've been kind of working in the logistics and rideshare delivery space for 10 years now. And yeah, it's been very fascinating to see AI's evolution over that time. Obviously a big part of algorithms for matching and pricing at Uber that I worked on and both at DoorDash. And then obviously with COVID-19 cars kind of the impact on the technology behind how self-driving actually operates. And then obviously on the commercial side as well, it's lots of applications in terms of understanding customers better understanding feedback, hoping to design more intuitive products that can better understand individual customers and who they are and where they want to go and all that good stuff. So yeah, happy to be here. Thanks. Great. Thank you, John for joining us. All right. So let's get started with an easy question. We are all PM here. So let's talk about how has AI influenced our life? And maybe we can start off with John if you wanna go first. If you can share an example on how AI has helped improve your personal productivity as a product manager? Yeah, for sure. I mean, probably a couple. I mean, one big one is actually understanding rider feedback, like back at Uber when we used to look at all the ratings and the comments that people put in and what was good about the ride, bad about the ride. One of that originally was very manly triaged by large numbers of people and sort of kept classified and categorized. And we've had a lot of success starting to use AI to understand the window side now the rider feedback and understand and try to classify things and find patterns, actually things that humans didn't even have thought before to get into the nuances and pretty fascinating to see. We've definitely done some experimentation with helping to write documents, PRDs to use content with content together and that's been pretty cool to see. I don't work as much on the economy side but my colleagues on the economy side have obviously been using more advanced AI developments to rethink how perception and planning and Ubering and all the kind of piece of cake on the staff work. That's very fascinating, John. You mentioned something around like, helping getting the assistance and writing the PRDs. You wanna elaborate on that a little bit more, like what does the process look like for you and what do you still look like and what is it looking like now? Yeah, I would say I've been super happy with all this so far, but maybe you all have something to point to, it would be great. But I think there's a lot of potential there. I mean, when I think about PRDs, they all have this different template out there but a lot of the structure is very consistent, right? It's like, what is the problem statement? What was the opportunity? What are the things you're solving for? What are the constraints? And how do you think about different solutions and trade them off and decide if they're good or if they're not? And so what I've noticed over the years is there's a lot of road work that happens there from PMs, right? Where it's like, you know, if you build that or PM might get template, but it's just a lot of road work sometimes to pull things out. And then also to reference things and pull them into different places like presentation or some program with you or other kind of forums. And so for me, I think it's early stages, but I see a lot of potential in making the FPM a lot more productive by helping to crack knock into them quickly to summarize them, help you understand. It's a reading a 20 page document. You know, help me understand this, write the TLBR for me, right? Writing a great TLBR, you know, that hopefully the machine can do better than I can some more. I cannot agree with you more. Stacey, over to you. What are your thoughts? Yeah, I think, you know, the summarization that John mentioned is certainly something that I've made use of. Often it's hard, it's easy to write a long document of all of your thoughts and it's hard to distill it into something a little bit more crisp that might be more appropriate for an executive communication and our short email update. And so, you know, doing your just thinking and writing and then invoking some AI to help you summarize has certainly been helpful. I think also on some of the creative fronts, right? So we've used it for naming, like project naming or, you know, team naming and saying, and you can just have fun with it, right? Like give me a name, that's something like this. And then I'll make it funnier or make it, you know, more sci-fi or whatever you might want to do. And similarly, images, images and decks. So decks can get pretty, you know, boring. And so putting some interesting images has always been, I think, a really nice way to add some color. And I've had some fun recently. I had a big update recently and I searched on the last page where I'm like asking for everybody's buy-in. I searched for an image that said, you know, leadership supports my plan and it gave me this wild picture, just sort of abstract art. And I just put it in the slide and I was like, maybe it'll help. At least it looked interesting. So, and the review went well. So maybe it was the magic bullet. And to build upon what you mentioned, Stacey, one of the things that I personally use, I've seen myself using it quite a bit for is to be able to provide a critique. So if I'm writing up a document, just making sure that, you know, it has been written in the format that audience, the targeted audience who might not have understanding of all the complexities, all the devices in the document are able to clearly understand. And this has been like really helpful. You know, there were days like when we used to get like PM PR reviews on the PRDs that we used to write. But I think now AI can actually be a really good co-pilot and fingers unlock that. So now to extend that line of thinking and maybe we can start off with you, Stacey. What is your favorite resource to stay on up to date? It's just information overdose right now, right? Like every day there's like a new breakthrough that's happening. So share some tips that you have for staying up to date on what's going on.  I think what I mostly do is talk to people and particularly some of the engineers and hey, let's go have coffee, let's go have lunch and you know, what's new and what's going on in your world. Things are changing really fast. And some of it is, you know, I will read articles in the paper and that's kind of the big picture and you know, the drama of CEOs getting fired and you know, all of that's kind of fun. But the stuff that really impacts my work I mostly learn from talking to people on my team. And sometimes even before it's been officially like, yeah, we're sort of noticing that maybe it's, you know, we don't need a huge volume of labels but we need some really high quality labels particularly in this area. And I'm like, hmm, okay, we can go think about that and get kind of the early insight on how we might wanna change our strategy from the product side to better serve the engineering side. But maybe I'll get some good recommendations from you guys too. Yeah, it's not too hot. John, do you have any tips that you wanna share with us? Yeah, sure. I would say two things for me that are super helpful. One is a curated list of people I follow on Twitter which I refuse to call X. And you know, there's a bunch of, yeah, researchers, sort of founders, engineers, I would say that's where I often first heard about like, oh my God, I can't wait, they can do this now. You know, kind of chat PPP stuff or whatever. So I find Twitter is a great resource. It's like, obviously people all over the world do really cool stuff and if you call the right people I think it's helpful. The second thing that's been really helpful is here in San Francisco is obviously a lot of hackathons and on the side I do some advising and investing. And so I'll just go to like a hackathon in San Francisco and talk to a bunch of engineers that are like, hack it on something or people that are struggling to company it on something and kind of like do that ethos. I'm sure quite a bit of like, really just thinking what's going on. Now I think you guys covered a pretty good list. The only addition that I would make is I sign up for a bunch of these TLDR type of newsletters that arrive in the morning. And that kind of gives you a good overview of what has happened in the last day before. So that's kind of like making sure like, you know, nothing important relevant to your work is getting this stuff. So that's a good starting point as well. So now let's get into some of the product design and the product management related topics. So we are likely going to see two parallel waves of AI influencing product design. The first one is likely gonna be around AI getting incorporated into existing products. And then the second one is gonna be a new class of products that are designed with the AI first principles. I think in this last year, we have definitely seen a lot of both of them actually. We have seen companies like Microsoft, Google trying to incorporate AI into the existing products. We have seen bunch of like new startups coming out which are really putting together the products which are AI first. So as a PM, you may actually end up working on a project over the next year that does one or the other. So what are the essential skills and knowledge you need as a PM to be prepared? And maybe we can go start with you first, John. Yeah, so the question was like, what skills are relevant to stay on the edge of that stuff? Yeah, I think as I think about it is there's like tactical stuff and strategic stuff and there's like different time horizons that we touched on a little bit of things like, yeah, I hope there's some right to document or some of that and I think some of those things are more short term. For me, the long term question is very interesting as a PM or how does this sort of change like user interfaces, right? Like I think it's a big reason why it is essential for like Microsoft and Google because there is, obviously it's been things like Alexa and Siri and they've been helpful for some specific things but they certainly haven't replaced the Google search box for example, right? Or like the kind of typical ways that people interface with their phone or the computer. So a big one for me is like over the next, yeah, several years, decades, like how much ADC, eventually interfaces between the computers changing, moving to voice or moving to other augmentative ways of interfacing and so like, how do you think about potential disruption to your product or right that would change radically or allow competitors to more efficiently kind of like interface with the customer. Stacey, do you want to go next? Sure. Yeah, I think, I mean, it relies on some of the same core skills we use for everything. I would say in particular, I would think about understanding customer needs and really thinking about product market fit, right? There's probably gonna be a lot of really cool ideas that don't necessarily solve a customer problem or deliver a business benefit that you're looking for. And so I think having your spidey senses up for asking those hard questions like, yeah, this is pretty cool, but what is it doing for our customers or will people pay for this or how might this actually support what we're trying to do? Will be an important question to be constantly asking yourself and building that culture within your team to be willing to question things and experiment, right? I think there's probably gonna be a lot of things that you try and you might try 10, 12 things and one of them might be huge and the others might be kind of either duds or just not as much adoption as you had hoped. So be willing to experiment and learn and see where the market goes. Now, the fantastic responses from both of you, the only thing that I would add, which I'm kind of like seeing working on a little bit of an experimental stuff is really around like the iterative cycle of the product development, which is typically in the software engineering, you kind of like go through a very traditional path of like, hey, here are the requirements, here are the test cases, here's like the PRD, here's like, you know, how the engineering can actually plan the work. And maybe this is a reflection of where the technology stands right now. Right now, if you're trying to work on an AI project, the things are gonna be very iterative, where you really have to first start off from an idea, think about how you can quickly prototype and see what you are getting out of the box and then be able to go through these cycles of quality improvement in certain hypotheses where you would may not find any luck, any success and in certain cases you may. So it's gonna be a little bit more of an iterative product development cycle, at least for the next year, that is what I would expect till the time the technology kind of like gets established and becomes more and more mainstream. So that's probably one of the observations that I've had in the impact of AI with respect to the product development. Now, we actually do have a interesting question coming in from the audience. Let's take that one. So the question is, how do you recommend driving change within engineering? And more context on this question is, AI tools are going to drastically change how teams are structured, but might result in needing somewhat different skill sets and even deductions. I have noticed engineering leaders adopting JAN AI with different levels of commitment. So with that context, any insights Stacey that you wanna share that on how you would recommend driving change within the engineering organization? Yeah, I do think there's change coming, right? In terms of what are the skills that are needed? You know, I think it's also, I don't know just thinking about my own experience and things that we've been talking about necessarily that we need smaller engineering teams or that some of the tools that are going to eliminate the need for good engineers. But I think obviously folks who are good at building and measuring and iterating on models are more and more important. So that skill I think is gonna continue to be a really critical one. And then building on some of the things that we were just talking about, I mean, the still the role of the application engineer and the engineer who's thinking about what products do I build on top of this is essential, right? But building faster, more iteratively, understanding what the market could need, I think will be the direction. The question asked about engineering, I almost wonder, in my experience, it might be some of the other teams that are more impacted places where we are more likely to use a lot of more human labor to do things like we have human reviews, human reviewers looking at content and the more we automate the fewer humans we may need or the different jobs that they may need to do, right? So the skill again may change in some of those operations, support types of roles for sure. That's fantastic. John, do you wanna add anything? Yeah, I think I just see that trend of engineers moving up the stack and it's sort of going away, right? But it's like, I'll beat myself, but I graduated from college in 2005 and like when I studied computer science, a lot of it was still about data structures and like pointers and memory management and like all that good C++ stuff, which of course, and then before that, it was like people were writing assembly and even then people were like, okay, you're not thinking about assembly, right? There's a lower level thing happening service and now you're seeing that move up more and more, right? But it's like a lot of the basic blocking and tackling and that people used to have to like to find out, right? As engineers is like being done by the activity or the tools. So I think that actually frees the engineers up to think more about system design, architecture, kind of the higher level conceptual thing that I think humans are often still better at and just get more leverage, get more done. But I don't think yet it's gonna be a smaller team. I think, I've always put an engineer constraint, right? Like you get the price anyway, every year you have a roadmap, you'd love to do 50 things and you're like, well, I'm gonna have an engineer to do half of it, right? So maybe we can get more of it done, right? If we have like more leveraged engineers. Makes a lot of sense. Thank you both. Let's continue over to the next question, which kind of like fits in into the bucket that you were talking about Stacy, which is like, it's not just the engineering, but some of the other functions which are also seeing the change in the way that they do their day-to-day job. And as a PM, we actually get a chance to work with the cross-functional teams, whether it is design, legal, marketing, business development. So for the purpose of this discussion, let's talk about the non-engineering team members. Let's see if someone from marketing or business development comes to you and they're like, hey, I've heard this AI thing is going to change how we work. How much do I need to know and what do I need to know to stay up-to-date or stay relevant? What Stacy, do you wanna share thoughts on this? It's a good question. I mean, I think a lot of the conversations are fairly technical. So it might be more of kind of demystifying it to someone who is in another function or even someone who you know socially and I would maybe just start with, what do you know about it? And people use it today and don't realize it, right? It's like, I start typing in the search and it autocompletes, right? Like that's been around a long time and people are pretty comfortable with it. And so how do you make it feel familiar and not scary and think about the ways that it might make your life easier, right, when you're writing emails or design? I think design has a good opportunity to really use these tools to expedite and expand the creativity of the work that they can do. So I think grounding it in the actual experiences that a non-engineering person would have with AI would help kind of demystify and make it not seem like, oh, there's this weird crazy thing that I need to totally understand and just understanding. And I think the more people understand it from the consumer side, the more we can be thinking about what types of things do we wanna bring into the world? Not just the how and the models and the tuning, but like what is this delivered, you know, and what can we imagine in our hands, so. Can I, John, do you wanna add anything to it? Sure, yeah, I think some of what we were saying about engineers being higher leverage, I mean, I've seen some of that, like we're, yeah, with marketing, like copyright and generate copy tests for ads or take copy from a successful ad campaign and rip on that and like further, like find possible permutations, right? Marketing breeze, all that kind of stuff. Again, higher leverage, same design, if you're the same safety, I think, you know, helping to generate concepts or building blocks and kind of speed up the design process. Definitely a lot of interest in that as well. Great, so let's switch gears. Let's talk about, you know, at the PM, we are always thinking about the pricing of the products as well, which is, you know, do we, what kind of revenue model do, how do you wanna make money out of what we're building? And every product goes through like a different journey to be able to come up with the right revenue model as well as what the pricing for the end consumer should be. Now, and this is a little bit of a futuristic, so none of us have seen the magic band, things may shift next year, but knowing what you know right now, how do you foresee AI influencing the product pricing for the end users? And to give some context on this, you know, there is a definitely a common consensus at this point that AI is gonna reduce the operational cost. And if you think about the product development process, operational costs include like, you know, the amount of number of engineers that it takes to actually build something. The cost functional teams that it takes to actually put together the product. And if you are seeing productivity gains over there, that would translate into the cost of building a product to go lower. How do you see this playing out? Is it fair to say that the end products to the end consumers will become cheaper? And let's start with Stethi. Sure. Well, I mean, we don't always use cost-based pricing. So this could translate into more profit or more reach. You know, I think that is something that you could potentially, you know, your product could just sort of expand more quickly to more people, more highly leveraged. And so you have these reduced costs to build. And then, you know, you can get it out to more people. You know, there's also, there are some increased costs for compute power and that can get quite expensive. And so depending on the demands of your model, there, you know, even though you're getting some efficiencies in one places, you could have some increased costs elsewhere. You know, what one thought I have on this too is that it reduces the cost to serve certain types of tasks, but potentially increases the value for others, right? So I could see potentially more kind of freemium type models or something like I'm reminded of the, some of the mental health apps and services, right? You might start with a chatbot and you're talking to the chatbot and that's gonna get better and better. So you could get more and more people into a free or low-priced product, but that might create more demand for your higher-priced products, right? For your more specialized support from a, you know, from a one-on-one type of provider. So I could see both extending that your funnel by having a really, you know, cheap and easy way to bring people in and at the same time driving value toward where do you need a higher-touch experience for whatever it is or a more experienced product or, you know, person. So, yeah, I don't think everything will get cheaper, but there'll be some opportunities. What I'm hearing from you, Stacey, is it's more nuanced and it's not one model fits on. John, anything that you wanna add? Yeah, and I agree with all that. I think, yeah, it will vary a lot by vertical. I think, yeah, for SaaS products, right? Like the portion of the cost that this can cut out and be pretty significant in certain professional services, yeah, I do think there'll be dramatically cheaper access to tutors, to lawyers, to doctors, right? So we have to end the level kind of stuff and I think that's super positive. You know, where I've worked, like at Uber and Waymo, it's probably not gonna change the price too much, right?  So even AI makes product a little cheaper or support cheaper. It's a small portion of the full cost of Uber to ride, right, Katie? So we drive the cost of the driver. So like, and then with Waymo, it's pretty asset-heavy, right? But the expensive cars and sensors and we still have infrastructure and charging and people that prepare the cars and all that. So again, I think it'll, it'll lower the R&D cost and some of the product development costs and make some of the product run in better but a big part of the cost probably won't come down in the near term. Got it, got it. Awesome. So I hope you guys enjoyed the discussion today. I know we are right on time. Anything that you, anyone wants to add before we close the session today? Stacey? Yeah, I think this has been, it was really fun to think about these questions and I hope that it was interesting for people to hear some of the conversation. Tom? Yeah, I enjoyed the chat and I think it's an exciting time to be alive. So enjoy it and make the most of it. All right, with that, thank you both for the few for joining us today and we can end the session now.