Welcome everybody, JR Fisher here. Good morning, good afternoon, good evening, good night, whatever time zone you're in. I'm joined by the lovely, beautiful and talented Jessica. Say hi to everybody, Jessica. We got a great session for you today. I'm gonna give you guys a sneak peek on something that nobody else can see, but since you're inner circle members, you get access to it. We do have a few guests I've invited today to kind of get the behind the scenes look at our inner circle. So if you've got an email and you're not an inner circle member, you are welcome to join. There's a link at the bottom there. It's jrintercircle.com forward slash enroll.  So anyhow, let's get going. I wanna make sure everybody can hear me. So do me a favor, find your little chat message thing over there. What is it called chat or message system? It's called chat. Click on that. All messages are private. So when you put it in there, the only people are gonna see it are Jessica and I. So just the two of us. But if you would put the comment in there, if you can hear us where you're at, what time zone you're in, all that good stuff right in that chat box over there. I wanna make sure everybody can hear us. So type in there, hey, I'm in Oklahoma or I'm in India or wherever I'm at, type in that chat box. I wanna make sure everybody can hear us. Are we getting some messages, Jessica? Alina says, Jess, I can hear you. Alina can hear us. Don't know where you're at, Alina. I see Rogers in there from Pensacola, Florida. I see Eric from Rochester, New York. I see Donald is in the UK. I see Marcus is in Montreal, Canada. I see Tony is in Las Vegas, Nevada. That's very cool. Who else we got, Jessica? Be right off a couple. Myrna in Miami. Perth? Perth, yeah, that's Australia. Elizabeth and Ohaka. We got people from all over the world. This is awesome, awesome. Looks like we got a full house today. And I do wanna remind you that when it gets full like this, guys, don't downsize your window. Don't sign out.  We don't want that to happen. That's really uncool, right? So we're talking about YouTube today and we try to cover every subject and YouTube has become such a big player. We can no longer ignore it. And I know I'm working on it every day. I put up, I think three videos today alone. And I take that back. I edited three videos today. I didn't put them up. But we're putting out a lot of content now. I mean, like a lot, like I think five days a week we have a video that goes up, which is pretty cool. And we're getting a lot of feedback. We're getting a lot of action. We're getting videos watched. We're building our list. So I knew I had to share it with you guys. Now, what I'm gonna do today is something I've never done before. I'm gonna share with you a video that I'm working on that will go up on YouTube, but it's not up on YouTube yet. So you guys are gonna actually see a video that talks all about YouTube before it actually goes on YouTube. And you're getting to see this because you're part of the inner circle, okay?  So that's gonna be really cool. And I really think you're gonna enjoy it. I didn't complete the editing in it. So there's a couple little glitches in it, but you guys are gonna get to see it before anybody else. So YouTube, this is gonna be nine steps to design a successful YouTube channel. So if you haven't done it before or if you wanted to do this, you didn't know what to do. This training today will give you all the insight you need to have a successful YouTube channel. I've really been studying it for the past, I don't know, three, four months, something like that. And we're getting some really good results. And I'm gonna show you exactly what we're doing to get those results. So why even do YouTube? Well, you know, Google is the number one search engine in the world and number two is YouTube. So, you know, if you're on Facebook, if you're on Twitter, or if you're on those other things, those things are okay. Nothing wrong with them, but they're not search engines. In other words, nobody's going to Facebook to find some information about something. Nobody's going to Twitter to find information. They're going to YouTube, okay? That's where they go to learn stuff and figure stuff out. You can tell this cat's really thinking about it as he files his fingernails here. So let's jump in here and figure out what we need to do. Now, what I'm gonna do to see this video is not edited yet. See how that is? See how I got my eyes closed? I want to play this for you.  And I'm live today. Today is December 13th, 2019, Friday. And it's a little after 11 a.m. on Pacific Time. They're conflicted. Why? Because it's Friday the 13th. So we should be watching horror movies, but it's Christmas time. So we should be watching Christmas movies. Well, are there horrible Christmas movies we could watch? Maybe like a Black Santa. Yeah, it's like Black Friday. Black Friday, Santa? Well, yeah. I think that's what the movie's called. I don't know. We'll look it up. We gotta look it up. We gotta do what she wants to watch on the weekends. I don't really watch anything on the weekends I work, but she'll watch it. All right, so I'm gonna start you off on this video, guys. And I wanted to get your opinion and do so. And also you can put comments throughout this video I'm gonna play here off to the side, because if you have comments about what you thought was good, what you thought was bad, whatever you want to know, if you want to learn, stick that in the comments section over there. And Jessica, are you getting comments over there? A couple? Yeah? No? Can't hear you. I see, I see. Christine says hi. Christine, what's up girl? Good to see you. Yeah. That's one of my inner circle people right there. Nothing about YouTube so far. Nothing about YouTube. Okay, well let's get this. That's amazing. Ask your questions. Ask your questions. Look at the show on the road. Nine steps to design a successful YouTube channel. Hey, are you looking to really do something with that YouTube channel? Are you looking to get subscribers and views and grow your channel when you're in the right place? Because in this video, I'm gonna show you exactly what you need to do in nine simple steps, and we're starting right now. Hey, I'm JR Fisher. If you're new to my channel, you gotta do something. What do you gotta do? You gotta subscribe. You gotta hit that button below there, that big subscribe button. Next to it, there's a bell. You gotta smash the bell. Why? Because it'll make you a VIP person. You wanna be that, right? You wanna join the Fisher family? And how are you VIP? Well, I will be able to notify you every single time I do a new video. Now, I've been selling online since 2009, and I've sold millions of dollars of both physical and digital products. And I gotta tell you, I picked up a few things along the way. As a matter of fact, my products are listed on thousands of websites, including Walmart. So on this channel, what I do is I help you start, run, and grow your online business. Now, if you've had issues with your YouTube channel, and you've tried some things, or you've had some problems, put those comments below. I wanna see what's going on. I wanna help you out. Also, at the end of this video, I'm gonna give you an e-commerce course valued at $97, absolutely free. All you have to do is click the link. Don't need a credit card or anything else. Okay, let's get started, and let's work on that YouTube channel. Okay, let's be honest here. There are other videos on YouTube. Yep, there's other videos on YouTube. So, since there's other videos, and how many videos are there? I don't even know right now because they upload so much, but I can tell you this. There's an estimated 50 million content creators, people making videos.  Don't get discouraged by the fact that there's so many of them. If you do the right things, you're gonna do pretty well because I gotta tell you, the majority of them, including myself, didn't do the right things when they started out. So, let's check it out. So, the first thing we've gotta do is reach those viewers. And the way we're gonna reach those viewers is we're gonna raise awareness of our brand. That's exactly what we need to do to build the channel and get subscribers and get views. Now, I know this is gonna sound a little intimidating in the beginning because of all those people out there creating videos, but most of them, like I said, they don't do it that well. So, by the time you're done with going through these nine steps I'm gonna give you in this video, you're gonna be probably far ahead of most people. You're probably far ahead of probably about 95% of people that are creating content right now. So, we're gonna hit these three key points in this video. We're gonna talk about creating and optimizing your YouTube channel. We're also going to learn how to understand your audience and your competition using data. And we're gonna look at advertising on YouTube through YouTube ads and influencer marketing. Step one, makes sense. You gotta create your YouTube channel for your business. Now, all you need to do to create a YouTube channel is you need to have a Gmail address and how much does that cost? It's free, okay?  That's the first thing you need to do. Number two is learn about your audience. Now, how are you gonna do that? Well, as soon as you set up your business account Google's gonna give you access to a lot of data, okay? So, you can actually go in there, type in different terms and see what they're searching for, what they're looking for, what they're interested in. But you wanna learn as much about your audience as you possibly can. Now, once you've started your YouTube channel you can actually go into the analytics for your subscribers and you can figure out more data about them so you can make videos that better match your audience that you're building. You're gonna wanna monitor the watch time and demographics of your audience so you can answer all the questions that they have and they wanna see videos on. Here's a few key components that you should be looking at. Where are your videos being viewed and when? What age are your viewers? What gender do your viewers most commonly identify as? Now, tracking your audience like this is really a win-win for you and them because if you know what they want you can make the right videos. You'll get more views and if you're making the videos they want, they get what they want because they wanna watch videos about the subjects and about all the things they wanna learn about or be entertained about. Now, as you learn all of this information if your assumptions are right then of course you wanna keep making videos in that direction and if they're a little bit off you wanna kinda cater to what your audience actually wants so that you can get more views. Now, reading comments, not always fun because they don't always say good things about you but you can learn a lot from these comments so go into your comments on a regular basis make sure you respond to every single comment and people will say well that's gonna take me so much time it won't in the beginning, trust me. Why? Because you won't have any, okay? The only way to really get comments is to ask for them like I'm doing right now if you're enjoying this video tell me what you liked about it put something in the comment section I know you're watching and I wanna hear what you want too and this also helps you identify your audience and helps you provide what they're looking for so you wanna read all the comments and you're gonna wanna respond to them, super important. You also wanna check out the YouTube community page it's an underrated space for finding out about your audience it's located under the community tab on your profile and you can interact with your subscribers directly right there you can see all their comments you can post questions or you can create a poll to gain a deeper understanding of how your audience thinks. Number three is research or competition you've surely got other people out there doing videos on the same subjects or the same niches that you do and since you do, you can look at their data which is already out there and help you build your channel by kinda figuring out what they're already doing. So another thing you can do is as you go into your competitor's channels you can actually browse through and you can sort their videos by the most viewed. When you look at the most viewed try to figure out what they're doing in those videos what did they say? What information did they provide? What did they cover? What was the subject? All those things, what kind of thumbnail was on that particular video so that you can garner that information and use it for your channel? Now here's something cool you can also do you can, same way you did it with your videos as you looked at the comments go into their comments find out what their audience is saying find out what their audience is asking for in the beginning you won't have very many comments so if you look at other comments on another channel you can figure out what people are asking for and what they need and you can provide it on your channel. The other thing you can do is look at the keywords that your competitor is using in their title and in their description. If you do that you can figure out some keywords that you could use in your videos to get more subscribers and views. You can also check to see if your competitors are putting ads on your videos. Now there is a way to block them if you wanna do that, that's up to you. Step number four is learn from your favorite channels. Now these don't have to be competitors but you probably have some channels that you like to watch on YouTube. I would kinda pick those apart, figure out what they're doing, how are they dressed, what is the background, what is the flow, how long are their videos, what is it that keeps you interested? You can learn a lot from people that you are already watching it doesn't have to be in the same niche. The one thing I'll tell you is you've gotta be a little bit different. You remember in the beginning of this video I rang this bell, well that was to wake you up a little bit, okay that was to remind you to hit that, if you haven't done that by the way you gotta do that, hit that subscribe and hit the notification. But I did that on purpose to be a little bit different, okay?  Don't do that, you've gotta gain their attention, you've gotta have a nice clean background, you gotta look good, you gotta comb your hair, you gotta be ready, you gotta put on your makeup or whatever it is you do to look good, make sure you're doing it in your videos so that people wanna continue watching them. Number five is optimize your videos for SEO and that's search engine optimization. Now Google, which is YouTube, cannot bring back results which are your videos unless you've optimized them. The best way to do that is through TubeBuddy and I'll put a link below that you can click and TubeBuddy is free, it's awesome. It'll help you optimize your videos for free. If you use my link down there you can actually save 30% on the pro version. The cool thing about TubeBuddy is you can type in a title and you can change a few words and it will give you a ranking or a score, if you will, on that title and by changing just a couple words you can drastically improve the search results of your videos. Now make sure when you're making your title you don't use clickbait. Just because TubeBuddy says, hey, this would be a great title, if that doesn't match your video you don't wanna do that because that can actually cause you more harm than anything else because what YouTube does is they look at watch time. If you have a lot of people clicking through to your video but when they get there they don't watch the video that means that they didn't get what they expected when they clicked. Now the next thing I wanna tell you is have good thumbnails. I didn't do this in the beginning, I didn't do it, okay, I'm doing it now and it's helping a whole lot but you kinda have really good engaging thumbnails. Now on the thumbnail itself you can put words on there. The words on that thumbnail do not have to match what your title is. Now your title is generally gonna be 60 to 70 characters. You don't wanna put that on the thumbnail. You just want two, three, maybe four words on your thumbnail, something that's gonna get their attention. If you check out these thumbnails here they're really bright, they're colorful, they grab your attention and this is what I'm talking about when we're talking about doing a thumbnail that actually works. Next up is write a compelling video description. Once again, I didn't do this, I didn't do this. We're doing it now but that description means so much because it tells people so much more about that video. You can also add timestamps in there. In YouTube it's really simple to do you find something that's at say five minutes and six seconds and if you type that next to the words in the description five colon oh six it will actually automatically set up a link so that when that is published people could click on that time and it will go to that spot in the video. In the description if you're running short of ideas you do have 5,000 characters you can put in there but some things you could put in there are affiliate links, you could certainly do that. You could also add in there a playlist of other videos that you have. You could also have links directly to other videos you have. Any of these things can help you fill up that description area and get you more traffic. The next thing you can do is you can add hashtags in your description. So if you put a hashtag in your description what it's actually gonna do is it's gonna throw it at the top underneath the title of the video there so that people can see that hashtag. It also helps people locate your videos easier because some people are actually searching with hashtags now. Also you can also add cards. You could add bumper ads. You could add watermarks to your videos. There's so many things you can do to enhance your video's quality. So let's talk about what these are for yourself. Cards are really like a transparent CTA that appears on your video. When people go to hover over it and click on it it expands and it can take them to one of your other videos. Now bumper ads are something you can put in the beginning or the end of your videos to promote whatever you wanna promote. You can put watermarks on there too which are customizable buttons that get people to subscribe that will only appear to those people who aren't subscribers. And lastly in this section you gotta ask viewers to subscribe. If you notice I did that in the beginning and I'm gonna do it again. If you haven't subscribed to this channel go down there and click that button. But if you don't ask them to subscribe they don't know to do it. The assumption is that everybody knows to subscribe to your channel but they don't or even if they do know it sometimes they forget. Number six, upload and schedule your video. So you don't wanna randomly put videos out on YouTube and I know I was guilty of this at the beginning but what you wanna do is you wanna figure out what schedule that you wanna have and stick to it. Now what we do is every single day at 10 a.m. Pacific Standard Time five days a week a video goes up on my channel. So people know that it's there. There's a particular schedule. It's five days a week. So you don't have to do that. You could do one day a week or twice a month whatever you wanna do but make sure you have a schedule and you stick to it. People will treat your YouTube channel as a television station. They'll come back to it at the same time of day in many cases or they will know that you always upload it let's say 10 a.m. at 10 p.m. at night. They always go there to grab that video and if it's not there then look for another channel. They're gonna tell us to fill up that time. So you wanna make sure you're doing that. And also be professional about this.  I know that personally. But whatever it is you tell them make sure you stick with it. Be professional about it. Don't say well this happened or this occurred. What you wanna do is upload your videos in advance and schedule them. That way they're gonna be ready for the viewers when they come and they won't be disappointed. Number seven is you wanna optimize your channel to attract new subscribers. You wanna constantly be adding new subscribers. Now the way you're gonna do that is several different areas. So let's go over those right now.  This is super important. You wanna have a keyword rich bio and you wanna have as much information in there as you can possibly provide. You also wanna have a good picture in there that is set to the right size for YouTube. Don't just use any picture that doesn't really fit. I've seen that too many times on a banner and it obviously didn't fit but the people put it in there anyhow. You also wanna have links to your website, your profile, all your social media, your contact information. That makes it seem more professional and you will get more subscribers and you'll get more contacts by doing that. Next thing you wanna organize your videos into playlist. That's super important.  The other thing you can do is have a series video and I just did one of those but have a series where it's two or three videos that explains one idea. That way you have the person going through the series watching each video. Now the cool thing about this is when you create these playlists and they start watching it, the next video in the playlist will come up and that'll be the next video they'll see. Now don't forget if you're creating these playlists, you also wanna create relevant keywords for the playlist also. And number eight, try YouTube advertising. You can actually run ads to your videos or you can create videos just for ads. Now I will tell you this, if you have a channel and you wanna build the channel and you wanna get more views, it's great to send traffic to that channel. There's nothing wrong with that.  If you do that, for the most part, those little videos, those ones that are one or two minutes long, they don't get you enough watch time and you're just gonna drive down your watch time. So I would suggest you starting another channel if you have some short videos that are just gonna be run for ads. And number nine in our final one, try to work with an influencer. Contact somebody else on YouTube that has a similar niche, right? And say, hey, why don't we do a video together? Why don't we collaborate and do something together? Now, some of them will tell you no, but some of them will tell you yes. And if you do that, that's also gonna help them. And if we help each other, that's a win-win situation. Now you wanna reach out and maybe just do this as a friendly gesture with these influencers. Most YouTubers can tell if it's a paid sponsorship now. You know, I have one channel I watch and I know in every single video he does that he's gonna have some type of product placement and he can't possibly like as many products as he promotes. So it becomes kind of old. And what I've done on those videos is although I like those videos, I'll skip through that ad part as soon as he's talking about a haircare product or, you know, whatever it is, a shirt or sunglasses. I know what's coming next. So I just skip through that section in the same way I have to use. So make sure these influencers are genuine and you're actually trying to help each other and reach the audience and give them what they want. As a bonus, I'll tell you don't get stuck in a rut. Do things differently. Change it up a little bit. You know, have a different background. Have a different style. Make sure you wear a different shirt. I know somebody that did videos on YouTube and there's literally hundreds of videos and she has the same shirt on. Now I would suggest not doing that, okay? Now maybe there's a reason for it. Maybe it's her lucky shirt. I don't know, but one thing I'll tell you is when you're doing your dress and when you're doing your background and you're doing all these things, make sure it looks professional. Don't just put no thought into it. Grab your camera and start making videos. And I know a lot of people tell you, just get started, just make a video, just grab your phone and do one. And while that's true and while that's better than not having any videos, setting up the scene with the right lighting and having the video viewable and the sound good, that's gonna make a big difference in your videos. Now, if you found something you like in this video, my gosh, you've got a comment on it. You gotta put it in the comments section below. If you're having problem building your channel or you need help, put that in the comments section below. I'd love to help you. Don't forget also to subscribe if you haven't done so and ring the bell, the notification bell down there. Smash that bell and turn on all notifications so you become part of the Fisher family, the VIP group that gets notified before anybody else. As promised, there is a course below that you can get absolutely free. Don't need a credit card, don't need anything. Just click and learn, that's all you gotta do. It's a $97 value. You'll wanna grab that while that's available. Thank you so much for watching this video and I'll see you in the next one. Okay, guys, I'm back live again. I just wanted to, whoa, whoa, whoa, whoa, whoa, I'm talking again. We don't wanna talk again. All right, so that went over a lot of information. We still got a little bit of editing to do on that. What we do is we'll put words up on the screens and we'll put the numbers of the things we're going over. We zoom in, we zoom out and all that's done in post edit. I have a guy in the Philippines and he works on that and does all that stuff. But I wanna get y'alls input. So if you would put some questions off to the side there, I'm gonna go through, a couple of people were asking me about the inner circle so I'm gonna go through that real quick. Those are the people that have been invited. They don't know what you get. So I do wanna go over that with them. But in addition to that, put your questions in that comment section there. Anything you wanna know about YouTube, if you've got questions of other stuff too, I'll entertain those so that's not a problem. Primarily we're talking about YouTube today, but if you've got other issues and other things you wanna work on, we can also do that. So let me get through these screens here. And all your stuff is private. Once again, nobody else is gonna see it. Jessica, can you do me a favor and can you put the link to my YouTube channel? Somebody just asked for that. The link to the YouTube channel and they also were asking about the free course that I talked about. So if you could also put the link in the comment section for that, Jessica's gonna be sticking that in there as I'm yacking over here. So yeah, if you have ads and you've been running ads and you wanna run ads, those can be submitted and I will help you on those ads. I know I'm helping a member on Monday. I think I got one on Wednesday, one on Thursday on your ads. So yeah, yeah, I'll help you out with that. Landing pages, sales pages, yep. We can help you out with that. If you have websites, you're working on your website. You don't know what to do with the website. You want the website analyzed. That's all part of the inner circle membership. Maybe you're trying to find products. Maybe you don't know how to find products. You don't know how to look them up. That is a service we provide in the inner circle. You don't know how to price things. You don't know what price to set for your products. I can help you with that in the inner circle. Sales funnel, so if you who are new may not even know what a sales funnel is, but they are super necessary to you being profitable. So if you need help with those, we can help you design them, help you work through them, everything in the inner circle. What else do we help you with? Emails, yes, emails we help you with. If you don't know how to write them, you don't know when to send them, you don't know who to send them to, you don't know what provider to use. I am gonna give you the best email provider in this session today. So be on the lookout for that. Subject lines, headlines, those things that you maybe don't know how to do. We can help you with that. Heck, maybe you just need some ideas. You don't have any ideas what direction to go. You don't know where to start. You don't even have a product. We can help you with that. If you're frustrated, this is like the biggest killer where people get in there and they start doing something and things keep going wrong and they just say, oh heck with it, I'm stopping. So we can help you stop those frustrations that you may have had in the past. Any failures that you have are actually good things because the more failures you have, the more things you're gonna cross off your list that don't work. So that's an awesome thing. I know I've had a ton of them. And anybody who tries anything is gonna have failures. I don't care if it's running or lifting weights or starting a business or cooking or it doesn't matter. You're gonna have them. But you also will have some successes. So those are some of the areas we can help you in. The best software for your email, for your landing pages, for your memberships, for everything, for a help desk is Cartra. Now, if you use, that's my affiliate link. Yes, we make some money on that, but very, very little. It's bit.ly forward slash Cartra dash uppercase jr.  And the cool thing about Cartra is you don't have to come up with ideas because there's templates for everything. So there's templates for memberships. There's templates for sales pages. There's templates for branding. If you wanna brand yourself as a coach or whatever, all those templates are in there. So you don't have to be a designer. You don't have to pay a designer. It saves you a ton of money there. So now we're gonna get into some questions here. Just look around the door there and ask me whatever questions you want. And Jessica's gonna be reading them off to the side here. So Jessica, could you hit me with a couple of questions that you see being listed? I know a lot of people are writing a lot of questions. And guys, these are great questions. So keep putting them in there. And just because you put one question doesn't mean you can't put two or three. But as many as you want in there. Because I normally charge in the thousands of dollars to coach somebody. So you're getting it for free right now or if you're an inner circle member, right? That's part of it. Jessica's yawning right now. That's what that dead time is. So a lot of people were actually asking about if you have to be on screen. And then Christine was asking, she remembered you did a video about not having to actually be on screen and wanted the link. Is that on your YouTube? Yeah, it's on the YouTube. You would go in there. No, you don't, you don't. To do YouTube videos, you don't have to be on screen. And I did the entire video on how to do this. There's people who have YouTube channels with millions of followers that review products and all they ever show is their hands. So you could do stuff like that. Or you can do like PowerPoint screens. There's just so many things you can do. Watch my video on that. I'm gonna put it in the comments section. Jessica's gonna search it. It's called faceless videos, Jessica. That's what you wanna search. Faceless, yeah. And I think my face is actually, you know, yeah, there it is. Yeah, there's a little thumbnail of that. So she's gonna put this video in there. No, you don't. You do not have to be on screen to do YouTube videos. Somebody is asking how you make money. You know, I have a video on that too. If you go to my channel. And the best thing to do is subscribe to my channel. Jessica put a link to my channel there. You wanna subscribe and then what you wanna do, and you've heard me say it in the video, you wanna turn on notifications because there's a little bell that's right next to that subscribe button.  Put, turn on all notifications. Now, the reason you wanna do that is every time I do a video, YouTube will just send you a quick email and it'll say, J.R. Fisher just did a video on X, whatever it was. And that way you'll know to go there and you can actually watch that video and see what I'm training on. And you can see the title to it and everything so you'll know if you're interested or not interested. And I really would appreciate guys, when you go to these videos, put some comments on them. Because number one, I'm gonna answer you, okay? I'm gonna actually physically look at your comment and I'm gonna answer you. It's me, it's not, you know, an assistant or something like that. So you may have questions and you can get them answered for free. I mean, that's a pretty cool thing. In addition to that, it helps me with distribution of the videos. The more comments, likes, views, all that stuff I get, the more YouTube will actually show my videos. So that really kind of helps me out. I really appreciate it. You know, you could just put a comment on there. I liked the video, I didn't like the video or I liked number four or whatever. It could be a short comment. Doesn't have to be much or it could be long. You know, you can type a whole lot of stuff in there if you want. We also want you to click that thumbs up thing that helps us to or thumbs down. If you don't like my video, put a thumbs down, I don't care. Either way is interaction. And that's all that YouTube's looking for is interaction. That's all they want. Keep putting your questions off to the side there. Jessica's gonna pull up another one now. Since for navigating YouTube's ever changing rules and algorithm changes. Yeah, Elizabeth's is asking about the algorithms and how to get your videos to pop up. And I'll tell you, Elizabeth, you know, the number one thing you can do is be consistent, be consistent. That's what I've seen. It has worked so well for other people in as much as, you know, and I did this years ago because I didn't know how to use YouTube and I've learned and I've studied it now, but, you know, I would do like 10 videos and put them up and then not do anything for two weeks and then put up two videos and then do 15 videos and put it, you can't do that on YouTube.  You know, but put up one a month if you can only put up 12 a year. Don't put up all 12 all at the same time because the way their algorithm works is they look at consistency. The other thing I'll tell you is that thumbnails are super, super important and I talked about it in the video I just showed you. A lot of people don't put thumbnails. Thumbnail is just a little graphic of, you know, you or some words or something and it's gotta be bright. People are gonna get these search results and they're gonna see them and that thumbnail is what's gonna make them click. Make sure the thumbnail is really about what the video's about because if it's not and they click and they go to your video but they don't stay and watch it, the next thing that YouTube looks for is watch time. What is your watch time? So if you have a high watch time, then of course they're gonna show your videos more. Now, why are all these things so important? Because watch time means people are watching more of your video. The way YouTube makes money is that they actually will put ads on your videos once you've reached a certain level and if people are watching a lot of your videos, you know, or excuse me, they're watching a lot of a particular video, they can put more ads on it. The other thing I'll tell you and I messed this up in the beginning is you need to have longer videos and I don't mean like two, three hours. I'm talking 10 minutes. 10 minutes is the ideal sweet spot, like 10, 12 minutes. The reason being is YouTube can put up to four ads on your video and they need 10 minutes to do it. So they're gonna show videos that are 10 minutes or longer for that reason. Now, I've got some that are eight and I've got some that are 20, but for the most part, all of my videos are 10 to 12 minutes. And if you look at any of the big channels, they all follow that thing, that 10 to 12 minute thing. So that's super important. So I know that's a long-winded answer, but there's a lot of things that you gotta do. You also gotta look at your title. You gotta look at your description.  Optimizing a video is equally as important as what the video is. And then once you've done these videos, guys, you have to ask people to subscribe. You have to ask them to like it. You have to ask them to comment. You know, don't assume they know to do these things because they don't, you know, you think they're gonna all know these things, but they don't. I didn't know it, you know, and you just can't know everything. What else you got over there, Jessica? You said you posted one video a day. How much time does it take you to prepare one? Holy crap, a lot of time. Well, let me be honest with you on how I do these things though. We normally will shoot once every week or two weeks, and I will normally get together 10 different video scripts, okay? So, and when I say script, I don't mean word for word.   But, and then I'll give them to my video editor, and then he'll edit them more and he'll put graphics and pretty things in them and all that, you know, maybe put some music or something behind it. But it takes a lot of time.  It takes a lot of time to do it. And if you don't have that much time, don't say, oh well, I can't do videos. Yes you can, do one a month, you know, just sit down and do one a month. A few things that can help you out is, you know, pick an area of your house that you wanna shoot them if you can do this. Not everybody can do this and leave it set up. Like we have a bunch of lights set up in my office. I have a backdrop there, you know, it's set up. So we just go in and flip on all the lights and we can start filming, you know, the camera's already at the right angle, everything. Everything's just set. Now not everybody can do that.  The whole thing is get started. And the reason I will tell you guys to get started is because the way marketing has gone now, it's gone away from like a logo, like a Nike or something like that. It's gone to branding individuals, a person.  You know, if I have people who bond with me and they know what I do, they know I give them good content, they know they can take what I give them and they can make money, they're gonna continue to buy stuff from me.  We have opt-ins below the videos where they can opt in and get free courses. Did you put that link in there, Jessica? Yeah. Yeah, so in the comment section, you can get my free course, but stuff like that builds my list too so that I can email you and say, hey, we got this new program, we got this new product and just treat people right.  You know, I watch this one guy that goes to fast food restaurants and you know, he rates them and I watch another guy that travels around the world and eats all these different weird foods. I watch a men's style one on there. I watch this guy who does exercises. It doesn't really matter what you're doing on YouTube, but you do wanna have a channel. This is where people screw up. You do have a channel that's focused on one niche. That's it. So don't just go, you know, I'm gonna blog on my day and what I'm doing today. That's not gonna build a channel for you, you know. Unless you're the Kardashians, you're probably not gonna be able to pull that one off. You need a specific niche, whether it's cooking or whether it's DIY or it's recipes or it's exercise or whatever it is, you know, stick to a niche and you'll be able to build your audience much faster by doing that. We got time for maybe one or two more questions. Jessica, if you have any more over there I don't know if people are putting them in or not. If not, guys, you've got an opportunity right now.  Good lunch. It says, where's the best place to get structure and scripts written on my subjects? Danny is asking, where do you get the best? What did you say again? Structure and scripts. Structure and scripts. I will give you a structure right now, to be honest with you. And I wouldn't really have somebody else write them. I don't have anybody write any of my stuff. But the structure is pretty simple. You're gonna have a title for your video, whatever that title is. Jessica, can you put my TubeBuddy link in there? Cause I'm gonna talk about that. You don't have that? If you go to TubeBuddy, well, I'll get it to you later but I would use something called TubeBuddy. And TubeBuddy is good because you can actually put in a title and you can optimize it. And what that means is you can see, by changing up a few words, if it's gonna come up high in the search ranking, so you can keep changing the words. So the structure of the actual YouTube video is gonna be the first thing you're gonna say is that title in your video. You have to say that title in the beginning. The reason you have to do that is because YouTube looks at your title, looks at your description and then it actually listens to your video. I don't know how it does this. And if you say the title in your video and the title was a good search title, then that's gonna help you get ranking. So first thing you do is say the title like I did in this video.  So that's your next step. The next step is you wanna introduce yourself and assume that the people watching have never been to your channel before because I've always got people who've never been there before.  I teach people how to start running further businesses online, then talk about whatever credibility you have, okay? So if you are, like I sell stuff online, so I tell people in the introduction, hey, I've sold millions of dollars of both digital and physical products. I have my products, branded products on thousands of websites, including Walmart. And I let them know that. And once I've told them all those things, I ask them to subscribe and all that, then I get into the actual meat of what it is. So that's basically the outline. When I'm done doing all that, I will recap. I'll say, so now you've got the information on whatever, how to grow your YouTube channel. Don't forget to subscribe, don't forget to like, click that notification button right there and turn on all notifications. Now, if you wanna hear that structure in a lot of videos, just go to my channel. You're gonna hear that. And that will give you basically the outline. You know what, that's a great idea for a video. I gotta do a video on that. Remind me of that with Jessica. Thanks for the idea. I'm gonna do a video on that. That's a super good idea. So be on the lookout for that, okay? But that's what I would do. So guys, we're gonna go ahead and jump out of here now. It's getting late. I really appreciate everybody showing up. It's been a great session today. You guys always ask awesome questions. Don't forget to go to jrintercircle.com forward slash enroll if you wanna get more training like this. If you wanna start and grow your online business and understand guys, you're gonna either spend the money trying to figure this stuff out or you're gonna give it to me and I'm just gonna tell it to you either way you wanna do it. But the thing is trying to figure it out. You don't always figure it out. We do have the things that work, the methods that work. So you're pretty well assured that what I give you is gonna work because we're already doing it. You know, we sell stuff online every day. So you gotta spend a little bit to learn something. But you know, it's not millions of dollars. It's a few hundred bucks. And you know, you'll learn how to do all this stuff. And you'll be off and running and then you'll be part of our community too. You can get access. By the way, when you join the Inner Circle, you get access to $46,382 worth of video training plus free software to help you do all this stuff.  Guys, I really appreciate you being here today. Jessica always has some really strong words of wisdom on Friday. People love you to show up for that.  They just wanna hear what she's got to say. You know, it gets their weekend going and pumps them up and gets them excited. So I'm gonna turn it over to Jessica. I'm gonna grab a pen and pencil right now and I got pen at one hand and pencil in the other and I've got two pieces of paper and I'm writing feverishly as she speaks. You never, you never write anything. I never write anything. I don't write a lot. That's a lie. But I will listen and I will remember. Tony Robbins says the path to success is to take massive determined actions. So let that sink in. No, it sunk in. Now what? You have to take action. Action. So you mean the ideas won't make me money? Yeah, I've heard so many people say, man, I've got this great idea to blah, blah, blah. Don't tell anybody about it. I'm like, well, I've got tons of ideas too. Problem is acting on all of them. That's where the money comes in. Acting on ideas, guys. So yeah, if you want something to stick with you, I think that's a good statement she just gave you and it will kind of open up your world when you start acting because you're gonna act on some things and they aren't gonna work, that's gonna open up doors for other things. I know even Jessica, tell me your story about dog training real quick. Somebody was asking me the other day what you do outside of this and she's an incredible dog trainer. She has courses and then they said, I have a dog and I need some help with it. So if you don't mind, would you post your link to your dog training in there and kind of tell them how you did that because like 10 years ago, you didn't know anything about dogs, did you? I did not know anything. I can't post anything. Okay, so I'll keep you acting here. So what she did is she started this dog training thing and she's literally done training one-on-one with people. She's taken those videos. I don't want to steal all your thunder. So I won't, I just won't because I'm gonna tell you what she did but it's really cool. She had a really cool method of going about this.   Well, the very first step was to find other dog trainers that I trusted, they were techniques and I bought all their courses and I studied. You spent money. And I studied, yes. And she's got a ton of books, guys. That's a ton of books. And I bought a ton of books and I write a ton of books. And once I was confident with the knowledge that I had I ran an ad on Craigslist to train dogs for free.  Why would you do it for free? And I know why guys but I'm just trying to bait her a little bit. I did it for free for a number of reasons. I did it for free because I needed to practice. I did it for free to get video footage. I did it for free to get testimonials.  I ran them on Craigslist. So you did free ads on top of that? I did free ads. So it cost you nothing. It cost me nothing. Okay. Just time and gas to get there. Right, right. And then you could record this stuff and actually use it. I recorded it all and I used everything I could. Got some testimonials out of it. And yeah, so now I charge people. Well, didn't you write a book too? I did write a book. Well, how'd that go? How'd you do that? I mean, do you get a publisher or what do you have to do? No, I just wrote. The only thing I did was get an editor because I don't think you can edit your own stuff. And how long is the book? It's 63 pages. You don't have to write a 500 page book. You don't have to do a Harry Potter novel. No, and it actually works out better that it's only 63 pages because now when I have people pay me to come into their homes here locally, I send them the book first.  So you mail out a physical book? I send them a digital copy. So it's a digital book. And they can get all caught up on all of the foundational things they need so we can get right into the actual. How do you sell a digital book? Do you sell these books? I do. You do. And I know the answers to all these guys, of course I do, but I'm trying to bait her a little bit because she's not telling me. All right, so how do you sell these digital books you've got? So then you actually did paid ads. Now, do you actually have physical books too? I do. I do have physical books and I sell both, the digital and physical books through the Facebook. So you make money off a digital book? You make money off a physical book? Is there any other ways you make money off that book? It's available on Amazon and people buy it on Amazon and then get real to use. Any other way you make money off it? Like if somebody just wanted to listen to your book. Oh yeah, I have the audio version. She has the audio version of the book. See guys have this kind of snowballs? Okay, so they buy your book and then what happens then? They buy my book and then they are taken to video sales letter letting them know that if they really want to succeed, they need to buy my monthly membership. So you have a continuity program? I have a continuity program. And what does that sell for? 27 dollars a month.  Now somebody listening is gonna say 27 dollars is much money. What if you had a thousand people paying you $27 a month? What if you had $2,000 or 2,000 people? That's $54,000 a month guys. Yes, it's possible. Matter of fact, it's being done and I have courses like that too. So if you want to learn more stuff like this, jump in the inner circle. It's jrintercircle.com forward slash enroll and I'll give you the insights to doing these things. You will have a whole new world open up to you about ways to make money. So I know so many people are afraid to spend any money. Like, I don't wanna spend any money on training.  And that's what they do. I did that too. Yeah, I did that too. But with a few hundred bucks, you join the inner circle and I'm not trying to push it but hey, you're here. You're listening. You're here for a reason.  But for those of you who don't, man, you gotta check it out. Just watch the video. Go to jrintercircle.com forward slash enroll and just watch the video that it'll show you, excuse me, I burped. It'll show you all you get for the inner circle. All right, we're gonna get out of here. I gotta go to lunch. Thank you so much for sharing with us today. Jessica, your story is amazing.  Thank you so much guys and I will see you next time. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also click on one of those videos there. Keep watching on my channel.


Every day we discover local African talent and we give them a platform to do what they love doing the most. While we handle the business of transforming that creativity into wealth for them. I want to provide refugee youth with the tools to build and dream their own futures. I came up with a platform to save the chicken. That is my idea. And by so doing, I told you we are making a world where everybody can have better food. This is what motivated me to finally build bullied Indonesia. The online platform is able to help you if you are a victim of a line of abuse or domestic violence. I want my innovation to reach every child without education and digital literacy. Till there is no child left behind.


Barcelona is located on the northeast coast of the Iberian Peninsula, facing the Mediterranean Sea, on a plane approximately 5 km wide limited by the mountain range of Coiserala, the Luburgat River to the southwest and the Bezos River to the north. This plane covers an area of 170 square kilometers, of which 101 square kilometers are occupied by the city itself. It is 120 kilometers south of the Pyrenees and the Catalan border with France. Tibidabo, 512 meters high, offers striking views over the city and is topped by the 288.4 meters Torre de Coiserala, a telecommunications tower that is visible from most of the city. Barcelona is peppered with small hills, most of them urbanized, that gave their name to the neighborhoods built upon them, such as Carmel, Putka and Rivera. The escarpment of Montjuic, situated to the southeast, overlooks the harbor and is topped by Montjuic Castle, a fortress built in the 1718th centuries to control the city as a replacement for the Ciudadela. Today the fortress is a museum and Montjuic is home to several sporting and cultural venues, as well as Barcelona's biggest park and gardens. The city borders on the municipalities of Santa Coloma de Gramanet and Santa Adriata Bezos to the north, the Mediterranean Sea to the east, El Prat to Luburgat and Los Pitalet to Luburgat to the south, and Sant Feliv to Luburgat, Sanches Desferne, as plug used to Luburgat, Sant Cugat del Valles, and Moncada I reexact to the west. The municipality includes two small sparsely inhabited exclaves to the northwest. According to the Coupan climate classification, Barcelona has a maritime Mediterranean climate, with mild winters and warm to hot summers, while the rainiest seasons are autumn and spring. The rainfall pattern is characterized by a short dry season in summer, as well as less winter rainfall than in a typical Mediterranean climate. This subtype, labeled as Portuguese by the French geographer George Veers after the climate classification of Immanuel de Martin and found in the NW Mediterranean area, can be seen as transitional to the humid subtropical climate found in inland areas such as the Po Valley, whose rainfall is greater in summer, a feature of continental climates. Its average annual temperature is 21.2 degrees Celsius during the day and 15.1 degrees Celsius at night. The average annual temperature of the sea is about 20 degrees Celsius. In the coldest month, January, the temperature typically ranges from 12 to 18 degrees Celsius during the day, 6 to 12 degrees Celsius at night, and the average sea temperature is 13 degrees Celsius. In the warmest month, August, the typical temperature ranges from 27 to 31 degrees Celsius during the day, about 23 degrees Celsius at night and the average sea temperature is 26 degrees Celsius. Generally, the summer or holiday season lasts about six months, from May to October. Two months, April and November, are transitional. Sometimes the temperature exceeds 20 degrees Celsius, with an average temperature of 18 to 19 degrees Celsius during the day and 11 to 13 degrees Celsius at night. December, January and February are the coldest months, with average temperatures around 15 degrees Celsius during the day and 9 degrees Celsius at night. Large fluctuations in temperature are rare, particularly in the summer months. Because of the proximity to the warm sea plus the urban heat island, frosts are very rare in the city of Barcelona. Snow is also infrequent, falling only once every two years on average. Barcelona averages 78 rainy days per year, and annual average relative humidity is 72%, ranging from 69% in July to 75% in October. Rainfall totals are highest in late summer and autumn and lowest in early and mid-summer, with a secondary winter minimum. Sunshine duration is 2,524 hours per year, from 138 in December to 310 in July.


r old post to open it carefully. Dear Fronzie, I think God meant that I was to have Johnny for my very own, so won't you give him to me, dear? Let Charlotte bring him soon, please, for my heart is hungry for a baby to hold. I will make him happy all my life, Fronzie, so I know you will give him to Helen's mother. End of chapter 15.


Before we go on to show how this problem was solved, let me give you a few extra bits of information. Firstly, a hydrogen ion is commonly referred to as a proton. This is because it is literally a proton. Remember that a hydrogen atom consists of one proton and one electron. So when it becomes an ion, it loses the electron, and so an H plus ion is actually a naked proton. This name also leads to the classification of acids as monoprotic, diprotic, or triprotic. All this means is, when the acid dissolves in water, what is the maximum number of hydrogen ions that can dissociate from one molecule? For instance, nitric acid and hydrochloric acid are both monoprotic, because when they dissociate, they release one proton or one hydrogen ion per molecule. Sulfuric acid is a diprotic acid, and phosphoric acid is a triprotic acid. It releases three hydrogen ions. Secondly, naked protons do not tend to hang around for long. When they're produced in water by an acid molecule dissociating, they will quickly join up with a water molecule to make this ion, which is called the hydronium ion. So it's important to remember that, although we often talk about acids as producing hydrogen ions or protons, in reality these protons would almost instantly be converted into hydronium ions. However, we generally use these two names, hydrogen, well three names, hydrogen ions, protons, and hydroniums interchangeably when we're talking about acids and their effects in water.


Okay, good afternoon ladies and gentlemen. Welcome to this week's Monday market webinar which will be a brief look at this week's market events with me Michael Hueson. I will be recording it just in case you need to go back and listen to any of the points or comments that I make over the course of the next half an hour. But first and foremost I have to put up a risk warning for compliance purposes. So if you could just take your time to read that then we can quickly crack on and look ahead to what is going to be a particularly busy week for markets. We've got a whole plethora of economic data this week and I think there's certainly potential for it to cause certainly a significant amount of volatility over the course of the next few days. Obviously we are looking quite a way ahead on Friday where we have the non-farm payrolls, the U.S. non-farm payrolls and those of you who want to listen into that and cover that live, my colleague Colin Svazinski and myself will be covering that live by virtual webinar around about 1.15 to 1.45. You can sign up for that on the education section of the CMC markets website. It's fairly easy to do just as easy as signing up to to this one and that should give us further indications as to the timing or otherwise of a Federal Reserve rate hike. I think there's going to be a whole host of economic data this week that's going to give us some clues with respect to that. I think expectations are still for a hike this year. I don't share those expectations and I'll explain a little bit why over the course of the next half an hour. But certainly I think the economic data that we're seeing out of the U.S. thus far does appear to be showing some signs of a little bit of a slowdown. But let's start with the weekend events and the new record highs that we've seen this morning on the FTSE 100 and the German DAX. Those highs haven't been sustained but nonetheless the market, the FTSE 100 in particular, does continue to show signs of progressively higher lows and higher highs. And I think that's pretty much borne out by this four-hourly chart that I've got in front of me right here right now. If you actually look at the peaks and the troughs, they continue to make steady progress higher, albeit very painfully slow progress higher. We've made a new all-time high earlier this morning around 69.74 but we have since then slipped back into negative territory for the day and I think that's been symptomatic of the way the FTSE 100 has behaved over the course of the past month or so. It's little by little by little lagging significantly behind the FTSE 250 which has outperformed it by quite some distance over the course not only of the last few months but also the last few years as well. I think that's really been one of the key divergences that we've seen over the course of the last few weeks and months. How the FTSE 250 has actually outperformed the FTSE 100 and it's not really hard to see why when you look at how the FTSE 100 is made up. It's made up predominantly of mining companies, oil companies and banks and all of these key companies have actually borne the brunt of the slowdown not only in commodity prices in gold, copper, iron ore but also oil prices as well over the past few weeks and months. That's one of the main reasons why I lagged significantly behind but overall we can slip all the way back to around about 6,880 without actually undoing the current uptrend that we're currently in over the course of the next few trading sessions. The German DAX by stock contrast continues to push higher but it is looking very, very overbought. That's not to say that it can't continue to go higher but certainly if we look at the price action over the previous highs that we saw at the beginning of February, we traded a little bit lower to fall stair casing higher again in pretty much the same way that we've done on the FTSE 100. Certainly we can give a slightly different view on that on this four-hourly chart here where once again we remain significantly overbought and certainly when we draw the trend lines on this chart that really does it really does bear it out even more starkly. The fact that the oscillator can remain significantly overbought while at the same time continuing to track higher. Now on this four-hour chart we've seen what I call this is a gravestone doji and that suggests to me that there is potential for us to slip back towards this trend line here that I've drawn in from the lows in the middle of February from the 11,400 level which we're currently trading at now and come all the way back to around about 11,000 to 250 still keeping us within the overall uptrend but overall basically you need to pick you need to pick your moment for getting into this market we can see that the high this morning is 11,454 if you look at the way the DAX has moved certainly over the course of the last couple of months and certainly in the last month or so we've come from 10,600 to 11,400 so we're well overdue a pullback and maybe this week's decision by the ECB to start its QE program the ECB meeting is on Thursday and we're not really expecting any move on rates this week though but we are expecting the bond buying program to start this week and let me remind you about that the ECB took a decision to start pumping in 60 billion euros worth of extra stimulus on a month-by-month basis over the course of the next 12 to 18 months starting the 6th of March that in itself actually does present the ECB with a bit of a problem because what it what it can't do or what it's probably going to be reluctant to do is to buy bonds with negative yields and who in their right mind would want to buy a bond that means that you have to pay the person you're selling it to to take it off your hands but it also presents banks with a problem as well because the banks are at the moment being encouraged to build up their capital buffers the best way to build up their capital buffers is to basically hold on to sovereign debt because essentially it's perceived as the safest of safe havens and as such it's the highest quality paper in terms of asset to boost their capital buffers so they're not going to want to sell that paper to the ECB and pay a negative rate on it and to give you an indication of the problem that the ECB currently has with respect to buying sovereign paper we can actually look at a Bloomberg chart of two-year yields which is on the screen in front of you right now at the moment you're looking at the relative yields of the 10-year paper let's look at the two-year paper if you look at the two-year paper we can see that across the board we have got looking at the Eurozone right there Austria currently has a negative yield Belgium has a negative yield Finland France Germany Netherlands all have negative yields so essentially really the only the only short-term paper that the ECB can buy are Italian paper which yields 0.18% Portuguese paper 0.2% Slovenian paper 0.165 and Spanish paper 0.112 so really not much to go on there if we change that to five years similar sort of problem though not to the same extent again Austria and paper is negative finish paper German paper France is just about hanging on to positive territory but Netherlands is also negative and this really I think underscores the problem that the current ECB or the new ECB program will have essentially yields are already at record lows so this contrasts to the Federal Reserve and the Bank of England when yields were much much higher when those central banks started their easing program so you know we've seen we have seen an improvement in the economic data out of the Euro area and that's certainly that's certainly encouraging but there are still black spots to the data Ireland posted its best manufacturing PMI number since 1999 but in stark contrast that France and Greece continue to remain sharply in contraction now you can argue that the reason the Greece is in contraction is that largely as a result of all of the political uncertainty that came about as a result of you know the recent election but also the so-called negotiations between the Greek government and the Troika and those negotiations are continuing a pace this week Greece got its bailout extension approved by the German Parliament on Friday but what that didn't give them was any extra money and I think that really is the worry at the moment the capital outflows from Greek banks the fact that the ECB you know could actually find itself ordered to cut Greece off at the moment that doesn't look likely but it certainly does expose the Greek but not the Greek banks the European Central Bank to any capital risks if Greece does leave the euro and that remains a significant risk over the course of the next few months given some of the antics of the Greek government and Greek politicians in looking to push the boundaries of what they can get out of the euro group so that's certainly worth keeping an eye on but overall I think you know when you're analyzing what the markets doing it's best to just focus on the price action and less about and less about the political noise that comes out of Europe but certainly I think if you look at the unemployment data that we all some of the data that we've seen this morning the Italian unemployment data fell back on a month-on-month basis to 12.6% even though the quarterly unemployment rate actually edged up to 13% or importantly than that we actually got a fairly encouraging PMI number and that PMI number did suggest that actually the Italian economy was starting to add jobs but all be it from a fairly from a fairly low base certainly looking at the Germany 30 or the DAX again it remains in a bit of an uptrend but there does seem to be some evidence that maybe we need we are due a little bit of a sideways consolidation and maybe a drift back lower moving on to US markets US markets are starting to plateau a little bit and I think that's largely as a result of concerns that maybe the data that we've seen out of the US thus far has probably been about as good as it gets we'll have to wait and see we've got the ISM manufacturing data due out later this afternoon but we've also got the latest inflation data the PCE inflation data and it's important ladies and gents that that's the that's this afternoon's number is the Fed's preferred measure of monitoring US inflation you can talk about CPI you can talk about PPI you know you can talk out talk about all of the other measures that the Fed monitors but the Fed's preferred measure of targeting inflation is the PCE measure of inflation that comes out this afternoon and we are expecting that on an annualized basis to remain at 1.3 percent unchanged from the previous month but the monthly figure is just as important given given concerns about embedded deflation repression and that is expected to tick higher from 0 percent flat to 0.1 percent not really expecting you know too much of a change there and I think that's the real concern I think the ISM manufacturing number which comes out at three o'clock this afternoon is going to be particularly important and that actually could elicit a reaction from markets because you may recall on Friday we saw a very disappointing Chicago PMI number and that number collapsed it collapsed from 59.4 in January to 45.8 in February it slipped into contraction territory and that was a really significant surprise now there's an awful lot of people who are suggesting that that could be a one-off and they could well be right but the ISM manufacturing closely correlates with that and expectations for that are for a number of around about 53 from 53.5 do not be surprised if that misses to the downside and actually goes below 50 and the 50 level signifies stagnation anything above 50 there's expansion anything below 50 is stagnation so don't be surprised if we get a miss on that number given how poor Friday's Chicago PMI number was obviously we also got a revision lower on US GDP on Friday from 2.6 to 2.2 that was slightly better than expected but overall inflation expectations in the US are I think slightly overstated given the recent actions not only by the ECB in easing monetary policy but also the weekend events from the Chinese central bank as it looks to try and alleviate deflationary pressures in its own economy and in doing that what they're going to do is they're going to export that deflation out of China but also into Europe and into the US as well. It's unrealistic to assume that the deflationary pressures that are currently affecting China and Europe won't somehow infect the US and I think people looked at last weeks last months rather non-farm payrolls looked at the average earnings data looked at the sharp jump in average earnings data and concluded that wage growth in the US is starting to pick up. We have to remember that that average early earnings data was skewed by significant uplifts to the minimum wage in about 20 odd US states so those are going to be one off factors going forward. While no one is dismissing the fact that wages have improved there was a significant skew to that average early earnings data last month and what I would be looking to hope to see later this week on Friday with respect to that data is for that improvement in average early earnings for February to be sustained so the January number was 2.2% and it jumped up from 1.7%. What we're looking for is a stabilisation around about 2.1%. Certainly looking at the S&P 500 this chart here we can see the way that I do my analysis I staircase it higher the peaks that we saw in the middle of February should now act as a bit of a base so around about 2,101 should find a little bit of support. Certainly the oscillator on the 4-hour chart is starting to look a little bit oversold so certainly I think it'll find it very difficult to get through these series of lows through last week but also at the beginning of this week but if we do it then brings us back to around about the 2,080 level and then below that the big those series of peaks around about 2075 so certainly looking the highs and lows looking at where the areas of support and resistance are and then basically basing your trading strategy off those highs and lows because generally if you look at the way the S&P has traded over the course of the past few weeks it has been fairly organised in the way that it staircase higher. Moving on to the small cap index it's a similar sort of story with respect to the moves higher and lower so once again we're in a steady up trend certainly we're finding good support around about the 50 event moving average on the 4-hour chart so certainly keep an eye on that but also look at this aggregation of lows through the 1,230 level that could well act as a little bit of a support level in the short to medium term as we look to see whether or not we've topped out on this particular market as well and the Dow Jones the similar sort of story we go down into the 4-hour chart in the same way and we can see that there and again the low that we saw there is probably likely to act to support on the way down but once again the oscillator is starting to look a little bit oversold and could actually pick higher. Now I think one of the things we need to focus on if we do get a bad number on the ISM this afternoon the knee jerk reaction would be to sell the US markets but bear in mind that a bad number makes it less likely that the Federal Reserve will look to raise interest rates and as such it would mean that interest would remain lower for longer so after a spike lower we could well actually find that buyers start to creep back in to the market. It's the old bad news is good news scenario. What it will do though is it could well undermine the dollar. Now let's look at the dollar and Euro dollar in particular. Now if at any time you ladies and gents want to basically fly a question over my way please feel free to do so using the chat facility. What I'll do is I'll just type in questions here if you feel the inclination and I can expand on any points that I may want to make going forward. Now what we have seen is we've seen a significant push or monthly close below 112 at the end of last week which would appear to suggest that we could well see a move lower in Euro dollar towards the lows that we saw in the middle of January around about 110-19. Now the 112 level was key I think for me in the overall scenario of a lower Euro dollar simply because it was the 61.8 Fibonacci retracement from the all-time lows that we saw at the beginning of this century around about 82-30 to the all-time highs that we saw around about five or six years ago around about 160-20. 112 was around about 61.8 retracement level of that. So we closed below that which technically doesn't really bode that well for Euro dollar but we are looking over a 15-year time frame. So just because we closed the week in the month below 112 doesn't mean we can't ratchet all the way back to 114.60 over the course of the next few weeks. So in the interim we do have resistance just below 112.60. Now why 112.60? Simply because it held on a fairly regular basis between 112.60 and 112.70 over the course of most of February before we broke below it late at the end of last week and have since sustained a move below it. So if we do get a short squeeze in Euro dollar we need to push beyond 112.60-70 to retarget the highs that we saw at the end of all throughout last week around about 114.30. So those are the key levels in Euro dollar 112.60 on the upside which coincides with these series of lows through here. If we move back through there that could trigger a little bit of a short squeeze back to the highs that we saw last week at 114.30. Certainly looking at this oscillator here there certainly does appear some evidence that we might see a little bit of a squeeze to test into that window between 112.60 and 112.70. That's certainly supported by the fact that despite the fact that the Euro was able to make new lows for the week last week the cable pound against the dollar continues to remain fairly well supported and that sort of feeds into the narrative that as long as we stay above this support and resistance line here. Now you could argue that this is the beginnings of a bit of a head and shoulders reversal off the lows that we saw at the end of January around about 150, around 149.80. At the moment we are in an uptrend from the rebound from 150. If you actually look at where we've come from over the course of the last few months we have come an awful long way. We've come from the peaks of 171.45 to the lows around 149 and we have managed to push through 154.80 albeit very, very briefly. I'm still feeling particularly positive about the pound but I am a little bit concerned about this negative daily candle that we saw at the end of last week. Now that is a key reversal. It is a worry and that does seem to suggest we could well test this lower line here if we are unable to take out the peaks that we saw on Friday. So for the time being looking at the oscillator here that does appear to suggest on the daily chart we could actually test lower in the short to medium term but and this is the key thing here but as long as we stay above this level here which is around about 153.20, 153.30 then we could well get a rebound back towards around about 154.5. Now that's assuming that this is a head and shoulders reversal. This is the left shoulder here. This is the head here which means we need to form the right shoulder on the four hour chart. If this doesn't fold as I think that it might then as long as we don't go above 154.80 and we form this right shoulder here then the likelihood is we will get a test of this neckline here and potentially test lower. What I don't expect is for us to make new lows from the levels that we saw at the end of January so we could get a downward correction if we break below here but as long as we stay above here then the potential is for the pound to continue to trade higher. So there is a word of warning. We have had a daily bearish reversal. As long as we stay above this trend line here then we're likely to continue to trade sideways before ratcheting higher again. If we look at euro sterling. Euro sterling is also showing some evidence of a bit of a rebound certainly on the four hour chart here we've seen a rebound. Let's see what that looks like on the daily chart. Now this looks like a key day reversal on a bullish basis. What we need to be able to do is sustain this rebound. Ideally we want to take out the high that we saw on Friday. Now that high is around about 72.98, 72.73. So what I would want to see here is a break above 73 on a daily basis to test the trend line, the downtrend line from the highs that we saw earlier. And it's these highs here currently coming in around about 73.40. So certainly looking at the rebound that we've seen here we need to break through 73 to target a move to 73.40. On the four hour chart that does appear to suggest that maybe there is some momentum behind it. Let's see whether or not that continues to be the case over the course of the next few trading sessions. Dolly Yen, slightly different story here. We've continued to staircase higher here but it's very painful and it's very slow progress. It does appear to be a little bit of an interim cap around about 120. The oscillator again is looking a little bit overbought. You may recall the reaction that we saw the last time we pushed through 120. We got a very aggressive downward reaction and I think the market is a little bit mindful of that given how quickly we came down here. We pushed aggressively higher. We traded sideways for a bit and then within the space of eight hours we pretty much gave up all of the gains of the previous few trading sessions. So certainly worth keeping an eye on that over the course of the next few trading sessions. Now one of the things that is worth keeping an eye on over the course of the next 24 hours is the Australian dollar. The Australian dollar is, I think there is an expectation that we could get a rate cut Tuesday morning from the RBA. Now I think given how the Australian economy is significantly exposed to China and the fact that China cut their rates at the weekend, I would be surprised if the Australian, the RBA did cut rates. Having said that, when they've cut rates in the past, it's usually been two rate cuts in succession or they've acted two months in succession. So I certainly wouldn't rule it out. Certainly if you look at the behaviour of the Australian dollar on the Australian index, the Australian index does appear to be pricing in some form of action. But the Australian, the RBA can give a clue by leaving policy unchanged but then suggesting they'll cut rates in March. And that would be equally as dovish. They're actually doing nothing tomorrow. And certainly looking at the Australian dollar and the way that's behaving at the moment, there does appear to be a little bit of a pricing in of some form of action over the course of the next few sessions. Certainly looking at the daily chart on the Aussie. If we draw in the trend line from the September highs, we're right on that at the moment. So certainly I think even if we do get a short squeeze, it's unlikely that we'll get much of a move above the top of this line here, which is also the equivalent to the peaks that we saw at the end of last week around about 79, 15, 20, as you can see from that image there. And I think what's also quite interesting is how Aussie yen is looking because I think if you look at the Aussie dollar, but you also look at the Aussie yen, sometimes you look for confirmation in the crosses as to what a market may do over the course of the next few sessions. And the Aussie yen is actually showing quite a nice setup as well. Certainly looking at the daily chart here, we've got from the November highs. Let's just zoom that in a little bit there. But also if we take it and drill it down to four hours, that looks even better. So again, you've got a fairly low risk trading opportunity there with a stop loss above a trend line breakout through 94. So looking at the Aussie yen, that looks like a nice little setup there, fairly low risk with a stop loss above the downtrend line from the November highs. The oscillator is fairly neutral. It's around about 50. So it could conceivably go either way. Unfortunately, that's one of the problems that you've got at the moment. Certainly if we look at the trend line through the lows through here, you can see there that we do have what I would call a classic piece of price compression taking place over the course of the last few sessions. And the apex is right here. So we will probably need a breakout either side of this move here over the course of the next eight hours or so. So certainly worth keeping an eye on the Aussie yen. Let's have a quick look at the gold price because the gold price has started to rebound off the lows that we saw at the end of last week. This is a daily chart once again. We've got a tweezer bottom here on the daily chart here. It would appear to suggest that maybe we could start to squeeze higher. You can see the uptrend there taking place. We need to take out the 1230 area, but we also need to take out this trend line resistance from the peaks in January to suggest that the recent downtrend that we've seen in the gold price is starting to run out of steam. So let's quickly just draw a line in through those lows to give us an indication of where the support is there. And we can see that on this chart here. Fairly nice little trend line there. Currently coming in. Let's draw that in. And it currently comes in around about $1210. So $1,210 an ounce support line from the lows that we saw in the middle of February. Let's have a quick look at Brent, crude oil Brent. And again here we're finding a bit of a cap around $62 a barrel. Certainly a significant top there, finding it difficult to get through there. That looks like we could well drift back towards the lower end of this price range that we've been in since the middle of February, $62 at the top, $57 a barrel on the base. And keep an eye on crude oil inventories later in the middle of this week. Okay, so I'm going to wind up this week's weekly market update. Quick reminder about Friday's non-farm payrolls. As I say, you can sign up for that on the education section of the CMC Markets website. So unless you ladies and gentlemen have any questions in addition to what I've already covered, I'd like to thank you for listening and I hope to speak to you all again on Friday to cover the non-farm payrolls.


Some worship at the feet of roadkill, some worship at the feet of deities, at the feet of gurus, at the feet of dead prophets, at the feet of stone idols, in churches, in temples, in mosques, in Mecca. Others worship at the feet of roadkill, at the feet of the dead roux by the side of the freeway, at the feet of the cat who crawled its way onto the nature strip and died after being clipped by the wheel of a Toyota Camry. They worship at the feet of a stranger's eyes, at the feet of steam-rolled wives, at the feet of circling birds in a cloudy sky, at the feet of a stifled intersection packed with logos for fast food and fossil fuels.  They don't chase goals or yearn for distant mind fluff. They worship the air in the nostrils and the crackling energy in the body. They have torrid affairs with the sounds of trains and traffic. They make love to the spaces between power lines. Some worship at the feet of discarded toys, at the feet of lipstick smears, at the feet of janitor's closets, at the feet of sidewalk puddles, at the feet of gum leaves rustling in the wind. They don't go to church because they feel the ancient owls at the center of their being. They are in touch with something that is older than the atoms. They lie prostrate in the parking garage.


Welcome to the World Summit on the Information Society 2017. My guest is Dr. Nithya Khemka from the University of Cambridge. Nithya is a high-level track facilitator for the WISIS process around bridging the digital divide. Thank you for joining us. Thank you for having me, Charlotte. So to start with, could you explain your role as a high-level track facilitator? So the high-level track facilitator and process is a very interesting medium. It involves a range of stakeholders from academia, civil society, the private sector, and the government. I'm representing academia from the University of Cambridge. And it is essentially an unbiased, nonpartisan voice in the WISIS process that can inform the framework around WISIS. Because we're unbiased and nonpartisan, we are able to ask the difficult questions and we're able to inform the framework around which the rules of engagement happens during the WISIS conference. So, Nithya, what are the main challenges to bridge this divide? There are several challenges with bridging the digital divide and I want to talk about what our panel has come up with today. There are gaps in access and usage of ICT technology and there are several reasons that have been identified for it, including problems relating to infrastructure, adaptation rates, awareness, as well as affordability. The second issue that came up was it's very important to recognize that there are different types of divide, different barriers to entry for connectivity, including gender, economic class, lack of skills, etc. So it's also important not to pigeonhole everything into one category, but to recognize the different silos around digital divides. So you've identified the main challenges. What about the priorities and the opportunities? The priorities, I think, as our panel very correctly identified, is really building the next generation of ICT infrastructure. So what does that look? What does the future look like with artificial intelligence, etc. How do we think of the next generation of ICT infrastructure, particularly in developing societies? The other point was to reduce the cost of access. That's a very important priority, as well as to increase the digital literacy and to increase the efficacy of these tools of ICT that are offered to many parts of the world that need it. Can you give us some practical examples, some case studies? So the case studies that our panelists came up with were very interesting. They ranged from different countries from Pakistan to Costa Rica to Mexico to India. And what we found was very interesting was the need for a blended approach that involved government on the one hand that provides enabling environment. The private sector that can come in and through competition offer very competitive rates. And finally, community networks that are very, very critical to provide local access solutions. And I want to point out two interesting case studies from my panel. The first one was from India, which is doing a huge amount of work around its digital India program to increase access to the most vulnerable communities. And the second was Costa Rica, which had a very innovative scheme that was funded around the resources raised around spectrum available to private sectors and use this money to bridge the gap in places with low population density in order to provide ICT services. Dr. Nitya Kemka, thank you very much. Thank you for having me.


Welcome to Marquette. I'm Natalie. I'm a current Biomedical Engineering student here and I'm going to be your tour guide today. We're standing in front of Engineering Hall in the heart of our campus in Milwaukee. Engineering Hall is where a lot of our students spend their time. Engineering Hall is home to great labs and study spaces, which I'm going to show you today. Let's get started. Welcome to the fourth floor of Engineering Hall. The fourth floor is home to wonderful views of Milwaukee and also our Water Quality Center. Today we have Dr. McNamara here with us to tell us a little bit about what's going on in this lab. Thank you, Natalie. It's a pleasure to have you here and welcome everyone. I hope you enjoy the brief tour here. So we are located here in Milwaukee, a wonderful city to research water and what we do here in the Water Quality Center is investigate how to treat our water, remove pollution. We have some drinking water pipes, 100-year-old pipe from Milwaukee that we research how do the different infrastructure materials affect the bacteria that we drink and this stems from the Flint crisis and we have a lot of good graduate students and undergraduate students working together that you can see in this part of the lab and it's a really exciting place to learn both classes and labs as well as research here. Thank you so much. It sounds like you have some amazing research going on here. If you guys want to take a chance to use your 360 view and look around and see all the cool things going on in the lab now is the time to do so. Thank you, Natalie. Thanks. Now we're in the Human Performance Lab. This is my favorite lab and engineering hall because I got to take classes here as a freshman biomedical engineer. We have three different types of biomedical engineers at Marquette. We have biomechanics, bioelectronics and biocomputing. We also have my friend a friend with us today to tell us a little bit more about what's going on in this lab. Yeah, so in addition to having your freshman lab here, you're also introduced to cutting-edge research going on all around you. Research done by professors both at Marquette University and at the Medical College of Wisconsin. An example being the use of the Woodaway treadmill, which is a 6 degree treadmill that is used to parameterize a variety of different diseases to help us better create treatments to help these patients. Thanks so much, Efrain. Of course. Now we're in the Discovery Learning Center. This is a great place to get hands-on in engineering starting as early as your freshman year. There's a lot of great tools and equipment around me, so take a few seconds to look around. Another part of the Discovery Learning Center is the garage. The garage is where some of our student organizations, such as the Baja team, work on designing and creating their cars. These cars are then used in competitions across the country. We're in the Shock Physics Lab. This is Dr. Borg, a professor and chair of the Mechanical Engineering Department. Dr. Borg, can you tell us a little bit about the research that's going on in this lab? Sure. This is a light gas gun, and we use this to fire targets, to fire projectiles at targets. This is an example of a projectile that we shoot, and this would be a target after we have shot it. Basically, we load this projectile up into this barrel here, and we pressurize this breach in, and we fire the projectile down the barrel. It hits the target, looks something like this, and then this is the target here. Here's the bullet after it's been hit, and this is the projectile. Wow. So what can you learn from this kind of research? So we're interested in the dynamic response, ballistic response of materials, like sand and concrete, and we understand how we can make them stronger for earthquakes, or withstand ballistic impacts, and things like that. Awesome. Well, this is just one example of research you can do in the Mechanical Engineering Department at Marquette. Thank you so much, Dr. Borg. Sure. It's a lot of fun. Now we're here in the Engineering Materials and Structural Testing Lab. This lab is where a lot of our civil and construction engineers spend time learning. We have a construction engineer with us today, Colin. Colin, can you tell us more about what goes on in this lab? Of course. A few features to point out in this lab are, behind me there's a strong wall, below me is a strong floor, above me there's a 10-ton crane, and to my left is an actuator that can be used to test different materials, including concrete and steel. For example, the concrete design class here at Marquette uses this actuator to press down on a concrete beam to test its compressive strength. Sounds like a great way to get hands-on before going into the real world to build. Thanks so much, Colin. We've walked across the street to Hagerty Hall, and we're here today with Lewis. Lewis, can you tell us a little bit about electrical and computer engineering at Marquette? Hi, Natalie. We're here in the Computer Visualization Lab today, where algorithms are being developed for uses in many other fields of engineering. For example, research is done here for the United States Department of Agriculture, where drones and algorithms are being used to tell farmers where there are more insects on their crops, and therefore, farmers can better use their resources to produce higher yields. This is just one of many applications that electrical and computer engineering gives to other fields, and as an electrical or computer engineer here at Marquette, you have a lot of options with what you can do. Thanks so much, Lewis. Thank you, Natalie. Regardless of what type of engineering you choose to study at Marquette, we have the resources here to support you. We're currently in the Engineering Student Success Center. This place is home to our drop-in peer tutoring, and it's also a great space for collaboration with your peers. We've reached the end of our tour. If you'd like more information about Marquette Engineering, make sure to check us out online. Also, look at our YouTube channel for more videos on what Marquette students do outside of just studying. Thank you for joining me today, and I hope to see you on campus soon.


Welcome to the last set news. Take a top stories and crypto currencies last sets and bring around a bite-sized pieces Let me tell you what's going on in the crypto market in 60 seconds or less first up. El Salvador did it They passed the legislation to make Bitcoin legal tender So the next question you have to ask yourself is if this is the first country How many more countries are going to follow and are the central banks going to start to adopt? Bitcoin as a reserve currency if that happens Watch out because the price of Bitcoin will absolutely skyrocket on top of that We just learned that Warren Buffett paid five hundred million dollars for a bank in Brazil that offers crypto currency with its 40 million customers so even though Warren Buffett hasn't been a big fan of crypto He has no problem buying a bank that provides crypto currencies and digital assets to watch the entire video in its entirety Just click the link right below