Say, how to address the larger issues of my life? There are no large issues in your life. Help me understand that. What is the large issue that you're talking about? It is just about what job to take, which girl to marry, you know. Where to go for vacation. Whether to get married or not get married, you know. These are the things, isn't it? These are not large issues.  I'm not saying it's a small thing. But as an issue, it's a small issue, little issue. As a consequence to your life, yes, it has many things. But this is something that human beings have done for millions of years. We have enough experience on these things, isn't it? We know that whatever job we take, whoever we marry, it is just the way we make out of it. Every experience of life, you can make it an enriching experience. Every experience in your life, you can make a curse out of it. See, there is nothing wrong in your job, whatever job you're doing. There's nothing wrong in getting this job, there's nothing wrong in losing this job. There's nothing wrong in getting married, there's nothing wrong in getting divorced. There's nothing wrong in not getting married. There is nothing wrong in anything, there's nothing wrong in this or that. But it is just that you make misery out of it, that's wrong. If you do this, you make misery out of it. If you do that, you make misery out of it. That's what is wrong with you. So you got married, is it wrong? That's not the point. There's nothing wrong with it. You did not get married, is it wrong? No, there's nothing wrong with it, that's wonderful too. You got divorced, is it wrong? No, that's also wonderful. It is just that you make misery out of everything, that's what is wrong. You just address that one issue, everything will be settled. That's what we are looking at. How not to make misery out of everything? If this one thing is settled, everything is settled, isn't it? Yes? If you know how to walk through this world joyfully through marriage and divorce and celibacy and everything, if you know how to walk through this joyfully, what is the problem? Whatever you do is beautiful, isn't it? That comes next. If you don't even know how to be happy, don't have such goals as realization. They are very far away from you.  Happiness is not just a state of mind, it is just the basis of the quality of life that you live here, isn't it? Is it such a small thing, happiness? Oh, it's just a state of mind. Is it a small thing? It's the biggest issue, isn't it? In your book you have written this is the minimum thing to do in life is to be happy. Yes. If I do that in entire life, will I be fulfilling my life? No, no, I didn't say that. I said, if that is not possible, forget realization and all that nonsense. It's not even in your sphere. If you are capable of going through this world joyfully, then you could talk about going beyond. If you're not even capable of going through this joyfully, talking about beyond is no good. There is no way I'm telling you. There is simply no way. For a person who is constantly creating inner battles all the time, how will he deal with the bondages of life and how will he transcend that? There's no question. It doesn't arise in your life. So first thing is working towards to be a blissful human being. If that happens, the rest becomes very simple because a blissful human being, once your happiness is not at stake, anything that's needed you will do, isn't it? Right now you cannot do what's needed because always your happiness is at stake. You're thinking what, which is the right thing to do, which is the right thing to do. There is no right thing to do in your life. There is no wrong thing to do in your life. If you know how not to make misery out of everything that you do, whatever you're doing is the right thing. If you're making misery out of everything that you do, everything that you do is the wrong thing. So that's the only issue. You have to look at it. Others are all petty things. What does it matter, which way you do it?


Today I will talk about DASTA, which proposes an alternative linear layer for RASTA. And this is joint work together with Gregor Leander. An open question in research is the minimal number of end operations the cipher needs to still ensure security. And there are two different metrics. One is the end depth. Therefore you consider a cipher as a circuit and look at the longest path and count the number of end gates there. So for example in the right picture we have end depth of three. And the other metric is the number of ends per bit and for that you count the total number of end operations in the circuit and then divide by the block length. One cipher which performs very well in both metrics is the family of stream cipher RASTA. It has a very low end depth and number of ends per encrypted bit between four and six. There are many applications where this end counts matters. One example is the fully homomorphic encryption scheme BGV. It comes with a large ciphertext expansion and end operations are much more expensive than XOR operations in this scheme. One scenario would be the following. You encrypt your data on your own PC symmetric to prevent the ciphertext expansion just the key under which your data is encrypted has to be encrypted under FHE. But usually it's your data much larger than the key. Then you send both to the server. The server first performs an FHE encryption on your data. But then to actually work on your data the symmetric encryption has to be undone and therefore it performs a symmetric decryption under FHE. And because end operations are much more expensive in this scheme RASTA would be a good choice in this scenario. Another application is for example multi-party computation or masking which is important for site-general resistance. Let's start with the structure of RASTA. The initial state is the key and one round consists of two parts. First we have a fine mapping and this is randomly generated by an expendable output function which takes as input a nonce and a block counter. This XOF could be for example shake 256 and what is also important is that the generation of the fine layer is public so the evaluation of the XOF does not count into the end metric. If we look at the previous client server example then if the server executes RASTA it does not have to evaluate the XOF under FHE. The second part of one round is the non-linear layer the chi function which is a generalization of the chi function of cat shark. And note that this function has weak diffusion properties so one output bit depends on only three input bits. And then in the end we have one fine layer and the key is XOF again to the state. Now we have a table of the different versions of RASTA. So we have four to six rounds and that's also why we have an end depth between four and six because the chi layer just consists of one end operation per bit. Our motivation for RASTA was that we were curious if we can create a design which follows a deterministic approach and does not need the XOF. First because of security arguments which do not longer rely on an XOF and second because of performance improvement. And if we want to get rid of the XOF that also means that we have to design an alternative for this fine layer. And in DASTA now the fine layer is just determined by a counter and that also means that we need to think about a set of fine layers. Let's first have a look of what is not a good idea for this deterministic fine layer. So in this example are all fine layers the identity. We take a look at one key bit and which bits of this date are influenced by this key bit. So obviously after the application of the first fine layer nothing happens. Then after the first application of the chi layer we have three bits of the state involved. Then after the next fine layer again nothing happens. And then after the application of the next chi layer one more bit is involved. So that after a few rounds in the end there are still many bits of the state which do not depend on this key bit. The generalization of this threat are non-trivial subspace trails and in the paper we showed that there exists no subspace trails over all rounds for all versions of DASTA and we decided to split the fine layer in two parts for DASTA. So we have chosen this set of all as the composition of a variable bit permutation and a fixed L. And we showed in the paper a technique to prove the absence of subspace trails for fixed L and this is invariant over all bit permutations and that's also one reason why we decided to split in this two parts. Now we focus on the bit permutation layer and start again with an example of what should not happen. We look at the beginning of the generation of a key stream block and on the left side in the first step the key is permuted with P0 and in the second block the key is permuted with the bit permutation P1 which just differs in two transitions. So if the first two key bits are equal the state after the bit permutation is also still equal and since the bit permutation is the only variable part in one round we have a 50% chance that the state is still in both blocks equal after one round and that's something which should not happen but especially it shouldn't happen for all rounds. And what we are looking for is the probability P that two bit permutations P0 and P1 map an x to the same value and that's the same as the probability of a fixed point for the difference of these two bit permutations. To compute this probability we have to look at the number of cycles of the underlying permutation pi and we showed that in lemma 1 in the paper and you see that if you have a low number of cycles which means that M is low then we also have a low probability that our value is mapped to itself. Finally we chose for duster the set of fine layers as the ith power of a bit permutation P composed with a fixed linear layer L and this leads to many advantages in the security analysis and we saw on the slide before that for computing the probability of collisions for the bit permutations we have to compute the difference of those and the difference of bit permutations which are a power of P is again a power of P so that it simplifies the analysis and L is constructed from BCH code so that we obtain a large branch number and this large branch number ensures good diffusion properties and a very low probability for linear trails. The paper of this analysis are written in the paper. P has many co-prime cycles and choosing this number of cycles is a trade-off between the order of P and the probability of collisions. We implemented the key stream generation for RASTA and DASTA for 80 and 120 bit security level and the block sizes are for both ciphers the same. The block size is basically a trade-off between AND and XO operations the higher the block size the less rounds we need and the number of rounds is equal to the number of ANDs per bits and the number of XO operations is quadratic in the block size so if we have a small block size we have less XO operations but we need more AND operations. DASTA performs about 200 to 400 times better and that's basically because computing the bit permutation is much more efficient than evaluating the XOF plus constructing the matrix. If we look for example at the first version of DASTA with the smallest block size of 219 there we have six rounds that means seven fine layers and these seven fine layers in total already consist of over 300,000 bits which have to be computed pseudo randomly of the XOF and just for encrypting in the end 219 bits with the cipher. So that shows that these XOF leads to a really large overhead but since on a normal PC the metric that an AND operation is more expensive than XO operation does not hold the comparison is not completely fair but as mentioned in the beginning with the example of hybrid encryption this scenario on the normal PC is also important but more significant is the comparison in the FHE setting therefore we implemented both ciphers in the HEALIP. Remember that just the application of the fine layers and the CHI function have to be done under FHE but not the evaluation of the XOF and since FHE in general is really slow the evaluation of the XOF is now negligible. DASTA needs uniformly drawn fine layers for the security arguments but for DASTA the security arguments are different and this allows us to reuse some bit permutations within the generation of one keystream block and this reuse leads to some performance improvement in the FHE evaluation while for DASTA every fine layer is different because it's generated sort of randomly and this advantage of reusing fine layers leads to 15 to 20 percent faster encryption in the HEALIP for DASTA. We see a couple of further research directions the block sizes in DASTA are chosen very conservatively and we just took the same ones for DASTA but maybe they can be reduced by taking our improved security analysis into account and for the linear layer we used BCH codes which we found most straightforward but other code choices could also be interesting. And finally a more structured linear layer could be considered which could lead to better security arguments and also to performance improvements. Let's do a quick recap of what we changed from DASTA to design DASTA. First we replaced the nonce and block counter together with the XOF of RASTA by just the block counter to create a deterministic approach. The fine layer is now split into two parts. First we have the variable bit permutation determined by the block counter and the second part of the fine layer is now a fixed linear layer. The linear layer is chosen so that the branch number is large and the bit permutations are chosen in such a way that the probability of collisions is low. Thank you for your attention.


अग, यागा लग. जेंवेन्तिँ इसक्य रिजल्टा अग, उसमे भी माख्स बहुती खारापवा अस भर भी. मिरा का मुझ अच्छा रीए. अग is very important. if your J-E-M-A-N session 1 score was lower, not as much as expected, do not think about it. Completely start from a fresh page, you still have j-e-M-A-N session 2 to go, bids Xing, K-SENK & Comet K-Left and many other exams for many Undergraduate courses in the country. Do not think about previous score, study hard, work with discipline, make a schedule, work on your week areas and prepare with full focus without distractions अल दे बेस्ट पर और आपकमी एक्जाएंजाएंजा


Hello friends, welcome to Foodiepreneurs Finest, instant brand deal bonus. In this bonus, we're gonna talk about how you can land your first brand deal. Now, first up, why are landing brand deals so important? What are you gonna get out of it? First up, if you are an established brand, then you most likely will get paid. For us at 720 Suites, every time we do a brand deal with a smaller one, we get paid. Second about, of all, you get more audience as well. When you cross pollinate with other brands, you're able to have their followers come and follow you as well and vice versa, and thus growing your subscription base. And then that way, you're gonna get more customers, more sales. And lastly, status, status upgrade. When you work with a very big, well-known brand, it gives your brand that much more trust and that much more credibility. Now let's dive right in. What is the strategy here? First up, we wanna be able to work with micro brands to gain the traction, especially when you're first starting out.  Great, have that as part of your vision. However, we wanna start off small. We wanna be able to work with micro brands first. Grow your audience by cross pollinating each other's followers. Now, how does that work? Because let's say for example, when you work with other brands that have similar following and you have similar voice and similar interests and you target to the same demographic, what's gonna happen is that people who follow them will follow you as well. They have a much more likely chance to do so because you have alignment and complimenting each other's brands. That's the reason why cross-pollinating works really well together. And on top of that, when you have worked with multiple smaller brands, this becomes your leverage point for you to be able to work with other big brands. That's why you need to start off small. This also creates a win-win situation where you're leveraging off each other's followers. For example, when we first started off, our first collaboration is with this marshmallow brand called Archimelos. And Archimelos is really what really well known for selling marshmallows at the local farmer's market. Now, the outcome is this is for us to grow and create awareness. That's the only thing that we're banking for and we're not really looking to make the big bucks because once again, we're starting small to gain that momentum. Our goal right here is to work with enough micro brands for us to hit more than 10,000 followers. That's when you know that, hey, you know what, your brand has legs and that you have enough leverage power to work with the big dogs, the big guys, okay? Leveraging off big brands to scale. Now that you're in a position to do so, why do you wanna work with big brands? Because it helps you grow your social status and credibility by you associating yourself with big brands and understand one key thing. This is where a lot of people get the mistake on is that when they work with these big brands, they're thinking that, oh, wow, they must have a lot of budget. I probably would wanna be able to make a ton of money working with them. That's actually contrary to what you should be doing because the goal here is not to work to make money. Our goal here is just to create a win situation for that big brand to work with you because they have the leverage point. They know they have the brand equity. They know that they have a solid foundation. They know for a fact that they won't lose if they don't work with you. Whereas if you don't work with them, you're losing up big time. That's the reason why I would do anything to work with the big brands. For example, when we worked with Nespresso, we actually had to lose money working with them. Not only are we promoting their product and promoting their campaign, in addition to that, we had to pay for our own graphic designer. We have to pay for our own legwork and our own R&D to create a flavor specifically for Nespresso. All in all, we spent around $2,000, $3,000 in our sweat equity just to work with Nespresso. And it was an investment that we had to make and that we thought it was a smart decision to make. And in turn, it allowed our brand to grow so much more rapidly because now we were able to attract investors. Now we're able to attract franchisees. And in turn that helped us sell our big entire franchise as a whole. The outcome here is so then that way, you can have more leverage to work with smaller brands as well. When you have worked with Nespresso, just guess what?  I wanna work with them. And in turn, we're able to charge these smaller brands and to be able to actually have much more leverage point. Also, it allowed us to gain more trust with our customers as well because if you have worked with a world-renowned coffee brand, most likely your stuff is pretty good. Also create brand equity for investment and selling in the future and that's exactly what we did with our brand. And that's why I'm able to share this with you. Your first goal is to land your fixed first big brand after you've worked with the micro brands. And this is the strategy that we have the two prong strategy, micro brands and then you upgrade to the big brands. Now, we will be covering specifically how to get brand deals with micro brands to begin with. Why is that the case? Because by the time you're ready to work with big brands, you will already have graduated from 3D printers finest and we're gonna be able to upgrade you to the next program that will teach you how to work with the big brands. But nonetheless, the fundamentals and principles are very much the same. Now, the eight steps in getting micro brand deals. First step is who are the brands that you wanna work with, right? We covered it in the previous bonuses. If you haven't checked it out, definitely check out bonus number four. What are their values, voice, size, audience, categories that these brands have? Understanding who is it that they value? What is it that they value? Do they value sustainability? Do they value teamwork? Do they value integrity? Understand what their values are. Understand the voice, the size of their audience and who is it that are their audience and the category of brand that they are. Are they a lifestyle brand? Are they a food brand? Are they a leisure brand? Our goal right now is to find brand alignment. So for example, if we're talking about 720 sweets as our ice cream brand, we're selling ice cream. We wanna find brands that compliment to our offering. They compliment to ice cream. So sometimes when you're thinking about, oh, you know what, how does coffee and ice cream mix? In a way, it doesn't really mix. We're not in the same line of business. However, when we create a coffee-flavored ice cream, that's when it mixes. Same thing with marshmallow. If you're thinking about it, we're not direct competitors. We are complimentary businesses because selling marshmallows and ice cream, we're kinda desserts, but our clientele don't mix or they don't cannibalize each other. I'm not partnering up with another ice cream brand. I'm partnering up with other brands who compliment my brand. We've worked with hype-beast brands. What does that mean? We worked with brands that sell really popular shoes out there as well. Why is that the case? Because we cater to the millennials, the people that are in university and the kids that are in university, they're looking for things that are very popular, very in and very, very in demand. And a lot of times, sneakers is a really big cultural item within this demographic. And that's the reason why when we partnered up with the hype-beast brand, they brought in a lot of other followers because their voice, their values are very aligned and complimented to our demographic as well. Next up, how do you find these brands? You're like, hey Wilson, I get it, but how can I find the brands? Well, understanding your customer avatar is where it all begins because it's all about what they love and you're just basically positioning what you are as what they love and also other stuff that they love together. So then that way, everything compliments each other. You need to understand their age, their interests, ethnicity, technology that they use, the media that they consume. Are they on TikTok or are they on Instagram? What are their values? Do they love the environment? Or do they want to be belonged? Do they always game? Is it in eSports that they're in? Understanding their values are very, very important. Stock them on social media, follow at least 10 of them that are your target demographic. So for example, for us at 720 Suites, what we did initially is that we just followed our customers. And when we follow them, we get to have a peak in their personal life and we get to see the brands that they use, what they buy, what everything that they do. We understand them because we're living it through their lens. Study what brands they use, what gifts they buy, what brands they wear, where they eat and what they eat. These are all very key insights to help you uncover your target demographic and other complimentary brands. And we dive into deep about how you can locate your customer demographic in Foodiepreneurs Finest, module one and module two. Definitely, if you want to learn more, go into the modules, dive deep into those lessons as well. What they're wearing, cover that, talk to them. Another key way for you to uncover this insight is to talk to your customer demographic. Talk to them and ask them what are the brands that they are using? Ask them what do they do on their leisure time? What gifts they buy? This is something that I always do is to make sure that I keep tabs with the people that I serve. Understanding what is it that they're wanting, understanding what are the struggles that they have and for us to be able to help them bridge that gap, right? If they're looking for gifts, nice innovative gifts for their friends, then we create something that is innovative. That's why you need to understand your target demographic. Okay, now that you understand them, as an example, 720 suites, we haven't covered that our customer demographic are female inter-university kids and they love calligraphy in their spare time. And that's the reason why we partnered up with a calligraphy class and for them to host their workshop at our location, that's just one area and one collaboration that you can do. Next thing is that they also enjoy treats that they buy for their friends, like Archimelos, like pre-packaged Marshmallows, Artisan Marshmallows that they buy as gifts for their friends and family. And how did we even know that? It's because we stalked them through their Instagram. We asked them, hey, if you were buying gifts for your friends and family, what do you do? What do you buy? And at that moment, Archimelos was the brand that was popular. And that's the reason why we reached out to Archimelos and established our first brand deal with them. And next up, they all love coffee. They love Nespresso coffee because there's a status upgrade. They feel like they're premium. And that's the reason why we started having that in the back of our mind in the very beginning. And it took us two to three years to be able to grow our subscription base, to grow our following and our reputation in order for us to be able to work finally with Nespresso. See what other companies are aligned and complementary to your brand. That's the key here. It's complementary to your brand. It could be really wild. It could be very left field, right field. Be creative with this whole process, okay? Break down and compile the companies and the dream micro brand list in the link below. Download it so then that way you can start compiling this micro brand list that you would want to be able to work with. Now that you figured out who you want to work with, why would these brands want to work with you? We need to understand. We need to be able to, before we reach out, understand why they want to work with you. Because once again, with these brands, they have so many different options of other people that they can work with. Why you?  And if you have the budget, how much are you paying? And if you want to learn more about values, mission, and purpose, and how you find that, once again, dive in 3D printer's finest program, module one and module two. That's where we dive into deep on how to uncover these items. Now that you've figured out what is it so special about yourself? What do you say when you reach out? You figured it out already. You figured out who to talk to. Now it's about reaching out. There's two copywriting philosophies that I'm gonna be sharing with you. First up is ADA, stands for Attention Interest Desire Action. Next up is WIMPH. What's in it for me? This is the framework that we're gonna follow when crafting the message following the ADA framework and understanding WIMPH. What's in it for me? Let's dive into deeply about what this means and how it works. First up, attention. We start off with our message with attention. What would capture the attention of the brand that we wanna work with? Usually it's stuff about that specific brand because everyone loves themselves, okay? A key note here is that a lot of amateur company and the smaller brands, when they first start off, they would reach out, hey, you know what? I have the best vegan cookies. I wanna work with you and I want you to be able to promote me.  So we need to think about, hey, whenever we're starting off a conversation when we're reaching out, it's always about that person that you're reaching out to, understanding what would capture their attention. Next up, now that you have their attention, it is time to pique their interest. What would be interesting for the brand to keep reading? Usually it's about facts or common themes about you too. That's a good way to merge your brand into the conversation as well and what you do. Next up is desire. Now that they have that interest, you've piqued their interest, we wanna be able to give them the desire to work with you. Now comes the framework of WIMPH. What's in it for me? People ask that all the time. Okay, great, you have a great brand. Okay, great, you've piqued my interest. I know you have a great brand, but what's in it for me? Why do I wanna work with you? Why do they wanna work with you? There's only a few things. First up, it's money, right? Are you paying them to work with you or is a collaboration that's gonna be able to make them a lot of money? That's number one. First and foremost, if you can afford that, great. If not, then I would go into number two, value. What kind of value are you promoting, providing for that micro brand? Is it a special cause? Is it a special holiday that you guys are doing? Let's say you're doing a holiday gift basket, right? And you wanna include other brands that your target customers would enjoy. Then find other brands that would want to be able to include themselves in this gift basket as well. That's value for a special cause or a special occasion. Status, are they first to break the news? For example, are you someone that has a status upgrade?  So same thing. You wanna be the cool kid in the class and everyone wants to be friends with the cool kids. Are you gonna provide that for that micro brand? Understanding that and identifying that when you reach out would help you land those brand deals. Brand associations, right? So for example, for us, after the fact that we worked with Nespresso, the world renowned brand, we just need to bring that up. Then automatically, because we worked with Nespresso, they know and they think that, wow, we have this brand association. I wanna work with you. I wanna be in the cool kids club. That's the reason why they would wanna work with you because there's this brand association. Now that you've piqued their interest, now that you've given them the desire to work with you, the action, what do you want them to do? Reply with what you want them to do.  Now's an example for you, okay? Let's say I wanna be able to work with Archimelos, that marshmallow brands with my ice cream shop, okay? 720 Suites, us as a new ice cream brand. To get their attention, first up, I need to find out the name of Archimelos and the owner's name, Kyle. We found out his name is Kyle and I'm like, wow, do you work with Charlie? Huh, interesting, what are you talking about? Charlie from the chocolate factory. Oh, interesting, why? You captured my attention right away. If I'm Kyle and I'm reading this, huh, this guy's interesting. I captured my attention. I wanna read on the interest. What makes me interested as Archimelos? Just by looking at your creations, I'm already ready to bite in. Okay, you know what, you're stroking my ego. Okay, cool, yeah, I'll read on. I bet that's what the executives from Nordstrom are saying because I stalk them, I stalk their Instagram and I know for a fact that they host and they have a kiosk at Nordstrom. Okay, you know what, my ego's higher now, you're uplifting me, you're stroking my ego. Okay, I'll continue to read on because you have piqued my interest. Now the desire, okay? My wife and I were just thinking, if only this matched with a couple of scrumptious ice cream, that would truly be heavenly. Okay, now it's time to merge that together. My name is Wilson, we actually went to one of the best ice cream shops in Vancouver as voted by people of Vancouver. It would truly be the talk of town if we, the best Marshmallows plus the best ice cream created a nice and new creations that no one has ever seen before. Okay, that's cool because hey, I know I sell the best Marshmallow, now I get a chance to work with the best ice cream in town, not self-proclaimed but voted by people of Vancouver. Okay, okay, interesting, interesting. Let's do something here. I think that's pretty cool. That's the mindset that we want the micro brands to have is that okay, okay, I want to do something with you, create something fun, create something relevant and create something that would increase my subscription to my followers as well. Now the action is if you want to be interested in part taking in such a mission, let me know, much love, Wilson. That's the type of message you want to be able to craft for your brand deals every time you reach out. So now that you've figured out your message, you've figured out who to approach and reach out to, how do you approach them? Email, DMs and in-person events, especially with what's going on in the world right now in-person events most likely is not going to happen, but if they have a physical location, it doesn't hurt for you to actually reach out to them and actually go to their location. And then also emails and DMs is a great way to reach them because they're a business, most likely they will check their email and they will check their DMs and I never find any problem with reaching out to micro brands. Now that you've reached out, now that you've crafted your message, what if they said no to you, okay? Well, thank them because most likely once again, it is a timing issue because let's say for example, that brand is already working with other influencers and other deals at the same time. They just don't have the capacity to work with you at that moment. Doesn't mean that they don't want to work with you. So make sure that you guys don't take it personally. That's a really, really key thing because once again, this is a very, very tight community. Everyone within the industry knows each other and you don't want people to badmouth you because if one person badmows you and they know three or four other influencers or other complimentary brands, then most likely word would spread and the chances of the other guys working with you would be much more slimmer. So definitely if they reject you, just play it nice, thank them for their time and reach out in let's say three or four months when things settle down again. Now what if they say yes to your brand deal? Be responsive, be courteous, be organized and always be thankful because it's never something that you should take for granted and on top of that, you wanna make it as easy as possible to work with you as your brand because once again, that's how you should show up to all your customers and also the brands that you work with. Now that you've got this collaboration, you're like, okay, you know what, what should we do next? The next thing is to come up with an offer together because it's a collaborative effort. Now it all comes back down to one question that you should always, always ask. Always be able to answer is what is a win-win situation? What is a win for you? What is a win for your micro brand that you're doing collaboration with? If it's a win for both people, that's a good deal. That's a good offer. If it's only a win for you, uh-uh, that's bad. If it's only a win for them, no good either. Always a win-win situation when we're working with micro brands. Now, to find the objective for you and your collaboration partner, there are only two types of objectives that you should think of. First up is to gain awareness and second is to increase sales. What do I mean by that? Brand awareness focused collaborations. Oftentimes the easiest way for you is to host contests and for you to host giveaways. For example, for your audience to win a $50 gift card because this is the least friction for your followers to take action. And if there's the least frictions, then the more actions they'll take and in turn, they will tag their friends, they'll follow and they'll also share in order for them to win. A lot of times, a lot of people, let's say for example, I'll give you an example. If you require your customers to purchase from you in order for them to win a $50 gift card, that's a lot of friction because first up, you need someone to buy from you first. That itself already pushed off a lot of people. So if your goal for this whole campaign and this collaboration is for brand awareness, then it doesn't achieve that because the word's not gonna spread. If we want the word to spread, if we want people to be aware of your brand and aware of you and your existence, then hosting contest giveaways that has the least amount of friction for your followers to take, then that's the best because that's what would promote them to actually take the action. So that's why they will tag, they will follow you and they will share for their opportunity to win. Next up is increased sales focus. Let's say for example, you're like, hey, you know what? I don't want to increase awareness anymore. I wanna be able to increase my sales instead. Well, you can host bundle deals and that's the most effective way for us to see collaborations do well because for example, if you buy $20 of our marshmallows, you would get a free ice cream. That's a very good bundle because now you just need to be able to work out the math with your other brands that you're working with to in order for them to see, hey, is there enough margins for you guys to split that $20 in order for your friend and your micro brand to win and also for you as an ice cream brand to win. And that's exactly what we're able to do. Bundle deals work really well as well because it gives more incentive for people to buy. For example, if they walk into my ice cream shop, they see an ice cream that is worth $7 and they see marshmallow that's worth, let's say $20. Now, if they buy a packet of marshmallows to take home to give their friends and family and they would get a free cup of ice cream, then they're much more likely to just give you 20 bucks to buy that marshmallow and on top of that, they'll get that free ice cream. And in turn, for your brand, you get a free ice cream, let's say you make five bucks and for Archimelos, let's say for example, this packet, usually they sell for 15 and that's where they can actually have that synergy and that's how you're gonna be able to have this bundle deal work out in your favor. Just provides more incentive for people to buy. Now, your action item is for you to come up with 20 complimentary brands that you can work with, create your outreach emails and start reaching out to at least five brands. You need to make sure that you start taking action in order for you to see results. So definitely take action and create the brands that you wanna be able to work with. That's the end of this bonus and if you wanna learn more about brand deals, collaborations, influencers, definitely dive into the module sections of 2D Printer's Finest. I'll see you guys in there.


Yes sir. Yes sir. Yes sir. Yes sir. Yes sir. Yes sir. I am on extraordinary leave sir. So I am. You are not joined? No sir. I have joined and taken leave. Not given acts here at all? No sir. No sir. Tell me something about this paper. Paper on cost estimation cost problem. Sir, in my final year I did my dual degree project that is the Amtech project. For that I did this research paper. So in which I tried to understand why there is so much cost over in our country. And I tried to understand it from a perspective of cost estimators. But how their estimates are going wrong. So what I basically did, I divided the industry into major stakeholders. And then I interacted with the cost estimators in those stakeholders. For example, I visited large contractors, small contractors. And I tried to understand their methodology. And from that sir, using the Darfi method, using their interviews, I tried to come out with these solutions why this cost estimation and cost over in the fact. Sir, most overall will be different factors. Yes sir. They are different factors. So why their estimation was not accurate that I tried to understand from them. So you see if accurate estimation is done that this work is to be completed in 2 years. And if these parameters are satisfied. Yes sir. But government has not given sanctions. Government has delayed the COVID claim. And some natural calamities are there. So these factors are accounted? Yes sir. Are these accounted? Yes sir. This will not be accounted in the cost estimation. Sir, that is the reason that I asked them why our cost estimates are not going correct. So they explained me that what are the reasons their cost estimates are not going. So reasons mentioned as why you that getting land acquisition, getting sanctions at the right point of time. Even delays, forced mazure events. So all those events were conducted at the same time other main reasons they decided is lack of project planning. For example, they do not have adequate technology. They are using very old methods of cost estimation. Even they are not using reference class forecasting. Which is generally an international practice in which they try to compare with the similar projects. Once they have calculated such cost. So these were one of the major factors that I found out. They have a number of states. That is good. There are some states like Rameen, Bhoomi, Heem, Prisheema. You know that? Prisheema is not available. Sorry sir, I have not heard about it. Full page advertisements are coming. And there is something Godan, Nyaya Vajna. Yes sir, heard about the Nyaya Vajna. What is that? Land Nyaya Vajna. Yes sir, in Nyaya Vajna the land based farmers, famo families, will be given 6000 rupees direct cash benefit transfer in their account yearly. And I was just reading that they are monetizing cow dung also. Yes sir, there is a Godan scheme. In this sir they are giving, if my memory serves me correctly, around 1.5 rupees per kg of cow dung. They are claiming that this is the first time it is being done anything. Yes sir, this is the first time. Because cow dung is generally used as a fertilizer. So, if it is used as a fertilizer, that is also monetization. We are selling money on conventional fertilizers. So, how it is being done for the first time? Cow dung is never a waste. Villages are using it either for uplas and for the fuel goods or in the fields. Yes sir, there are multiple utilization of cow dung that we see. So, that is what I mean. This big advertisement, first time in the country is being monetized. Making full of the public. Sir, I believe it is done in a more formalized manner. So, that directly they can procure it from the villagers. Of course sir, we are using it for ourselves. Let us say I am a farmer and I have 10 cows. So, I will not need so much cow dung. I will need probably cow dung. But you know in the villages there is a system of selling it also. If I am a farmer, I do not have cows at all. I purchase from others. Sorry sir, I do not have a lot of this. You have to develop a new city for the capital. Okay. That is your seeds desire. Yes sir. But our factors will keep into mind and what in what way you will prioritize that your work starts in the first year itself. What work you can start in the first year and major steps you will take. And that particular land patch is adjoining to the city and few villages are also. So, the first most important will be population forecasting and understanding what will be the demand of the city in future. Not just now, but 50, 70 years down after. Second main step would be sir to survey the area. Not just from the civil engineering perspective, but from other perspective also. For example, what is the wind direction? What is the geotechnical condition, geological conditions of that area? Is it disaster prone? How risky disaster are there? So, such things. Thirdly sir, I need to start of finding out what will be the city center of my city. And I have to design as per the transit oriented development model as it is prevalent in the modern cities. In this model sir, there is a minimum level of transportation that we need to do and there is maximum efficiency that comes in the city. So, that will be my main focus. Then sir, I will decide about the villagers. Since there are so many villagers and their land is very important and it is sourced for livelihood for them and hence making them partner in this development will be essential. So, making sure either they are getting rehabilitated or they are giving a share in the development process through the value capture financing. Okay. Okay. What is the fruit of this? State fruit. That's mango. And green? That's banyan. Yes sir. How does the geography of a particular region impact the construction methodology that's followed? Sir, geography has a very important role in deciding the construction. If I give an example, for example, in Chennai, when we have a, we have a, we have a climatic condition where there is a sea around. So, there is increased sulphur content in the soil and in the water and hence we need to use sulphate-resisting cement. Secondly, sir, let's talk about northeast. So, we have access of bamboo and other natural materials that we can use for construction. So, at least if a geography of a region is such that it has, it is a disaster point, let's say in Japan, then we are using lightweight materials like the wood. And even sir, when we just talk about this much about materials, when we talk about a designing method. For example, sir, when we have to design the orientation of the building, if it is a very tropical area, then we generally design the building in a north-south direction so that we get maximum output of sun and minimum heating problem. Sir, can we talk about disaster resilient construction techniques? Let's say take XYZ disaster. This is what will be done. Sir, if we take the case of earthquake, then we have base isolation techniques that we have. We have mass dampener techniques also. And there's a new technique is also coming in Japan, where we're trying to separate the whole building from the ground by making a pit and filling up the sand or other lightweight materials so that the energy of the disaster does not transmit to the building. Secondly, we take the case of the cyclones. Then generally the design orientation of the building is such that we do not have sharp corners or where the wind vertex can be formed. But at the same time we can also use the landscaping of the trees and other areas, even mangroves are used for shelter beds. Then, sir, if we are taking the case of, if there is an issue of water, for example, floods and droughts are common, then we can use the rainwater harvesting system in a very important manner. For example, in Chennai, one year we are facing extreme drought, other year we are facing extreme floods. So, we have developed rainwater harvesting systems. Modern construction methodology has come up with a lot of smart materials. But despite that if you look at all these historical structures, they seem to be much more stronger and more resilient. You get all the forts and bridges and things which have been constructed early. Do you think there has been a decline in quality of construction? Sir, in my opinion, there has not been a decline in the quality. What earlier used to do is the kings used to have a very large amount of resources that they couldn't tap into. And secondly, sir, their main purpose was to create a heritage, to create a legacy. So, they used to create such big forts and strength was the main criteria for them, longevity was the main criteria for them. And they did not care about how much money it might take them. But when it comes to the current modern techniques, sir, the main criteria for us is functionality, so that we can get the maximum out of the building, maximum out of the structure in minimum resources. And hence, sir, we are looking for sustainable buildings, green buildings. If we want, sir, we can also design a building which might last, let's say, 1000 years. But that is not our criteria right now. So, planned obsoles? Yes. Are you familiar with the concept of planned obsoles? Sorry, sir. You have studied it in Madras. Yes, sir. You are from Madras. Yes, sir. What are the cultural differences that you have experienced between Madhya Pradesh and Karnataka? So, firstly, was the empowerment of women. When I see the empowerment of women in Tamil Nadu, it is at much higher level than compared to, let's say, Madhya Pradesh. Secondly, sir, the caste system is very much prevalent in Madhya Pradesh. You can directly see the caste everywhere. But in Tamil Nadu, the caste system is there, but it is settled. So, that is the second thing. For example, if you are thinking about marriage or something, plan you notice the caste system in Tamil Nadu, but not in the general life. Thirdly, sir, in Madhya Pradesh, it is mostly a rural area. Around 75% of the Madhya Pradesh population is rural. But in Tamil Nadu, it is only around 45% is rural. So, Tamil Nadu is much more an urbanized cultural civilization. Compare the performance of media without its planning commission. Sir, I believe these two are very different organizations which have very different mandate. For example, the mandate of planning commission was to design pioneer plans so that country can decide on how to expand its planned expenditure. But when it comes to NETIO, its mandate is more to bring reforms in the governments and reforms so that it is primarily a think tank for the government. Secondly, sir, NETIO is trying to bring new ideas in the government. It is trying to partner with the foreign players, partner with the private players without actually disrupting the idea of governance, without disrupting the existing norms of the government. So, it is trying to do reforms without changing the basic structure of the government. Thirdly, sir, planning commission was more of a top-down approach where most of the decisions were taken by the planning commission members. But in NETIO, most of the decisions they are trying to bring the bottom-up approach. A great example of that would be the aspirational district program. In this, sir, they are trying to empower the district magistrate, state prabharis, so that a revolution can come at the ground level. So, these are the mutations. This is a hobby of watching movies in cinema. You are governor of the Dhanbadan? Yes, sir. So, what Tamil movies have you watched? I have watched a lot of Tamil movies recently. What movies have you watched? Recently, I have watched a movie called Super Deluxe. Then I have watched a movie called Mandela. And then I have also watched movies of... Can you tell me about Mandela's movie Mandela? It is a very interesting concept. It is set up in the background of a panchayat election. So, basically, the whole village is divided on the basis of caste. There are two castes, Northner and Southner. And two step-brothers are fighting the elections. There is only one person of Alwar who has not decided where his vote will go. And he is not at all respected in the whole village. Good. I think you are seeing more Tamil movies than I do. I am not aware of the movies in the village. But did you see Radhini Khan's movie? Yes, sir. Did you see Anna Malay? No, sir. Because Japanese, you know, they saw it many times. Those people are trendy about Anna Malay. Okay. But tell me, you put these and do bad things about Chennai. Sir, the best thing about Chennai that I found is law and order. Law and order? Yes, sir. You can... Is it much better than other places that I found? So, you can go out at night at 12 o'clock also and you will always find police when having your back. In Chennai. In Chennai? Yes, sir. So, law and order is very good in Chennai. Secondly, sir, I feel that women empowerment is one thing which I really like about Chennai. I found that most of the women that I interacted with, they were doing some kind of profession they had. That is not something that I see in the urban setting in Madhya Pradesh. Secondly, sir, if I have to say about two bad things, the first bad thing I would say is badder. It is very heart and humid badder and most of the year, for a person like me, it was difficult, especially in the initial. Second thing... Yes, sir. I think... Yes, sir. Second thing, sir. I think, sir, there is too many hero worship in Tamil Nadu or Chennai in particular. You walk in any road and you find posters and posters of either cinema or people or politicians. So, I feel, sir, that should be something that should not be there. There should not be so much hero worship. Vidisha, you don't have any other thought. I am trying to become one. But, Vidisha some prominence, the emphasis on Vidisha, can you hear me? Sir, tell me a little bit about the prominent MP, Sushma Saurabh, even Siddharth Singh Chauhan was once an MP from Vidisha. How about Sushma Saurabh? Sushma Saurabh, I think. Sushma Saurabh, I think. Very good. Nithya, you were there for two days, you got a rupee. You said zero. Yes, sir, I did not get a rupee because it is a not paid stipend kind of internship, sir. Okay, we have the such thing also. Yes, sir, you can apply for internship at Nithya, no? No payment. I mean, everything government can understand that. Exactly. You say I don't take anything, okay. No, but that's great. What project did you work on? Did you work on any project? Yes, sir. Sir, I worked on two projects. First was infrastructure developing in northeast. Any particular state or in general, sir? The status report on that and that was published in 50 at that point of time. Secondly, sir, I was working on the financial guidelines of Indian Legal Finance Corporation. Good, now I work on the infrastructure. Sir, what I really found was for a very long time, we were not keeping northeast as an important part of our infrastructure connectivity. That was mainly because initially we have this policy that we should keep northeast. We should enter as less as possible in northeast. Secondly, sir, we did not realize the potential of northeast. Now with the low-east policy and active policy, we realize that northeast can be the whole country where we connected to the Asian countries. Thirdly, sir, because of the geographical features and geological conditions, it was very difficult for us to develop the infrastructure. But with time, we developed new tunneling methods, we developed new bridging methods and it became feasible for us to develop infrastructure in northeast, taking railways down there and now we have a plan to connect all the major cities on northeast, especially the capitals by railways. Is there any connectivity on the north-east? Capitals of the northeast are still in the states? Sir, by railways, we cannot enter the north-east. We are planning to complete the way by 2024. Which one are we supposed to connect to the north-east? All the state capitals will be connected to the north-east. All the northern-east, the northern-east, the northern-east are connected to the north-east. All the northern-east, the northern-east are connected to the north-east. Now, there is some connectivity from Kripura via Bangladesh. What is that? Very connectivity? Are you aware? Sir, I am not aware about it. No, no, no. Okay. Okay. What are different types of bricks? They are used in construction. So, bricks can be classified on the basis of a lot of things. They can be classified to qualify plastic on the basis of materials. And it can be said mud bricks. It can be concrete bricks. If we try to decide on the basis of size of the brick, then there is standard brick. What is the size of the standard brick? What are the size? Sir, it is 19 in length. 9 x 9 in centimeter. Okay. So, after the... Yes, the hollow bricks. They can be burnt bricks. Fly ash? Fly ash bricks, sir. Sir, tell me how many of you constructed bricks for fly ash brick? Bricks. Because the Karnataka means somewhere the brick nearly will be obviously a how do you transport it? Fly ash? How do you transport it? Sir, transportation of fly ash is a major issue because it is the... Major issue. Sorry. I have a pipeline. Okay, thank you. Thank you, sir. Shubham? Yes, sir. Shubham, you are from Videsha. Videsha has a lot of historical sites. Yes, sir. Tell me something about it. Sir, firstly we have Sachi Stupa which is very near to Videsha, 8 kilometers away from Videsha. Then we have Udaigili Caves which is also near Videsha. Thirdly, sir, we have Acharan Teeth which is one of the very oldest, older temples. Then, sir, we have Mara Devi, Bajramat which are also very old gen temples. And we have Kham Baba or the Hillodiore Spillet that is also there in Videsha. Then, sir, many artifacts have also been developed in Videsha. For example, there is a Yaksini which is very famous which has been developed... Then we have old monuments of old sculptures of Vishnu Bhagwan and even Vahraftar of Vishnu Bhagwan is there. Vahraftar is located in one of the caves. One of your hobbies is mentoring students. Yes, sir. So, what mentoring do you do? Sir, mentoring is one of my very old hobbies. I started when I was in my second year of college. I started mentoring in Avanti Fellows. There I was mentoring the students who are preparing for IITJ. At times, I started mentoring my juniors for the college classes because I was part of the Mithra team of my college. After graduating from college, I started mentoring the students who are preparing for civil services. Once I qualified, one stage and I started mentoring them. For example, sir, in recently this pandemic, I formed a group of 29 students whom I was mentoring to prepare for answer writing and how to approach civil services. They all were my juniors, sir. Okay. How is heartfulness meditation different from normal meditation? Sir, the object of meditation and heartfulness meditation is our heart. We imagine that there is a divine source of light in our heart and we are trying to imbibe that divine source of light in our personality. Secondly, sir, there is a technique of transmission that is deeply prominent in heartfulness. In this, sir, the guide is transferring a source of energy in our body. It is also called tanahuti and that helps us to get into the meditation practice quickly. That is something unique about heartfulness. Okay. What are the sources of revenue for the railways? We see that railways is a very high expenditure. What are the sources of their revenue? The main source of revenue for railways is the freight, especially the coal. Around 70% of railways are from freight and 50% of them are from coal. Secondly, the passengers. Although railways are making loss in passengers because it has social obligations, but passengers are also very important. Around we are transporting around 800 crore people every year. Third source is the non-fair revenues. For example, advertisement. Even sir, now we are trying to bring in new source of revenues like asset monetization, station redevelopment and even running in private trains. So this is going to be the major source of revenue in future. There is a problem of cross subsidization in railways. So who subsidizes which revenue source subsidizes the other? So the freight revenue that is the revenue collected for transporting freight is the revenue transported for passengers. What impact does it have on the finances of the railways? Firstly sir, it has led to decline in our model share. For example sir, during independence our model share was around 82% in our railways. But now it has declined to only 29% in the recent 2020. That shows that we are losing our model share because of cost subsidization to roadways and the waterways and the railways. Secondly sir, because of this cost subsidization our freight become very expensive freight traffic. And thirdly sir, because we are always privatizing the passengers and hence timely delivery of freight also become issue which leads to overall increase in the logistic cost for the country and hence our competitiveness and the world market also get affected. Since you mentioned share of the modes of travel can you tell me what is the current status of the Udhan scheme? Sorry sir, I am not sure what the numbers are. Okay and what is the objective of Udhan scheme? So Udhan scheme basically is planning to connect the major cities of the country through air connectivity. Even the entire two and three cities also have to be connected through the air connectivity. And this has been done in the public-private partnership model through the magnetic gap funding model. Okay, so have some airports being developed in Madhya Pradesh also under the scheme? Yes sir, the Gwalior airport and the Satna airport have been developed under the schemes and even the Khaznau airport initially only had one Airstrip but now they are developing into a full-fledged airport. Okay, so now we are going to do this.