I think it's time to start. Thanks, everyone, for coming. So we have a presentation today about content governance models. And I'm excited to share something with you a little bit beyond Drupal, more in the realm of content and marketing. And we don't always have a lot of this content at DrupalCon, so it's great to have all the people interested in that in the room. For those of you who haven't met me, my name is Suzanne Dargacheva. I'm the one walking around sometimes with the baby who I brought to DrupalCon this year, such an adventure. If you want to stay in touch, there's my email address there. And I'm Pixelite on Drupal Slack. If you're on Drupal Slack, you can always reach out. My role in Drupal, I'm co-founder of Evolving Web, an agency that's very dedicated to Drupal. It's near and dear to our hearts. And I'm also the initiative lead of the Promote Drupal Initiative. So if you're interested in marketing for Drupal and just doing a better job of spreading the word about Drupal beyond this Drupal sphere we're in this week, I would love to chat with you about that. I know there's some marketing content people in the room who might be interested. So at Evolving Web, we get to work with all kinds of organizations that are kind of in different phases of their digital journey. And sometimes at the beginning of a project, we're trying to see, OK, well, what are the needs here? Are we trying to improve the content? Is it just a standard website redesign? Are we trying to do something bigger, more strategic? And I see some telltale signs sometimes that there's some need for content governance or love on a project. So if you are working on a project that falls into one of these categories, it's a good sign that maybe there's some frustration there. Maybe there's some need. First thing that I see sometimes is that the website doesn't outlast the marketing team. We raise the question, why are we doing this redesign? Or why are we rethinking the content here? And the answer is, oh, yeah, we have a new marketing director. I'm sure some of you have been there. New marketing director, let's redo everything. But these days, often, marketing teams don't stick around a long time, just the reality of the job market. And so when you see that the website's not lasting so long because of turnover, that can be a sign that there's some governance issues at play. Another thing we see is that there is redesigns constantly. So even though the website kind of looks fresh, it doesn't actually correspond to the content needs. There's problems with user experience. There's problems with different parts of the organization not being well represented on the site. Like, oh, we did a redesign three years ago, but we completely forgot about this one type of user. Or we forgot to ask HR what they needed from the website. So that can happen. And then sometimes we get use cases where the content doesn't improve over time. And sometimes, of course, it gets worse. So these things you see happening on your project, it's probably a sign that you need to maybe do things a little bit differently. And maybe that's why you find yourself here today to look for some new ideas. And one recommendation I can give right off the bat, probably, to everyone is to rethink how your typical process goes for running a web project. So if we think of how do projects usually go? Usually we have some kind of discovery at the beginning. We have a design. We do implementation. Then we are doing ongoing maintenance. And so in terms of content and governance kind of tasks, we often start with a discovery that just does we do general workshops. We ask what are the needs of this website. We go on. We figure out a content strategy based on that. But governance planning often comes a bit later in the process. So some of you might be thinking, oh yeah, that happened to us. You don't actually ask questions about who are going to be the authors and editors of content. Who's going to own this content? You're not maybe asking those types of questions at the outset. Maybe you're doing that after the site has been built. And you're thinking more about those types of things when the time comes to actually create roles and permissions in Drupal. Instead of talking about it at the outset of the project when you're asking questions about content strategy in general. And so my first recommendation is to just move the governance planning for your project earlier. And so what does that mean? It means that when you're looking for, when you're running workshops about user experience, often we're doing user journey mapping type of workshops, you're also asking questions about, well, who's going to be working on all this content that we're talking about? There's all these content opportunities we're coming up with, all these new ideas. But who's actually going to be responsible for that? Those types of questions often should come earlier in the process. And the types of things we can do in content governance discovery is really asking two types of questions. First of all, talking about what kind of content your organization is already producing. So it's great to talk about opportunities for new content. I know I always love to come in and say, oh, the one thing, the one trick that you need is just add this one new type of content and your site is going to perform 10 times better. But that tends to take a whole lot of work to create that one special kind of content. And sometimes you're already producing more content than you think. So depending on the type of organization you have, you can ask about things like, are you already doing journalism through your organization? Are there any people out there interviewing maybe internal people or external people? Are they creating content? Or is content being created for social media purposes? Is there internal communications? Like you have an intranet that's actually creating really good quality content that's never exposed to the world. So asking those types of exploratory questions about what kind of content you're already creating is a good way to expand your discovery and see, are there opportunities there for reuse? And then also asking the types of questions about what content do we need more of, like content that serves the mission of your organization or content that creates a better user experience. So these are, of course, questions you can ask in the discovery process. And I'll be providing some more tips throughout the presentation about how to improve that discovery. But just in general, doing that type of thing earlier on is going to probably help you. And one of the things you can figure out in discovery is just generally, what kind of content strategy are you using in general for your project? And so I organize this presentation into three apps, three websites, three stories, three types of sites. So you might find you have a marketing brochure for a website. You might ask, why would somebody use Drupal? We're all here using Drupal. Why would you use Drupal in 2023 for a marketing brochure website? And I have a couple good answers. One, you might be using Drupal for a marketing brochure website if you have 1,000 websites. It's easy to just spin up a Squarespace site or use some other tool if you just have a single marketing brochure. But if you've got many of them, Drupal's going to be maybe a good use case. You might also find yourself having a website that's more targeted towards the generation. And I know that something a lot of people are trying to do there, talking about using Drupal for SEO purposes and trying to pull more users into their site. And then I think something that a lot of us are using Drupal for is for informative sites, institutional websites. And I see head nodding, because I think a lot of those people come to DrupalCon. We see a lot of universities here, a lot of libraries, government organizations. And you really have websites that have more of a goal to inform than to try to convert. And so this is a third type of content strategy we often see with Drupal. And so you might have a project where your website falls into one of these three nice, clean categories. Or you might be saying, well, Suzanne, actually my website is all of those things. So that might be some of you hands up here if you're like, oh yeah, my website has to do everything. Everything, every checkbox, my website's got to do it all. So you might also have that situation, in which case good thing for you. All the advice in this presentation applies to you. So you can know napping for you. You've got to listen to the whole thing. And so I think it's nice to think that every website is its own special butterfly and has its own special content governance and content strategy just that applies to it. But I think that we can generalize a little bit. So it might be useful for you to think about which bucket your project falls into or which bucket. So we'll start with the story of the marketing brochure. So a marketing brochure is, I'd like to kind of differentiate it from other types of projects because a marketing brochure is usually something you leave lying around. Maybe you take it door to door, but you often leave it lying around. And for somebody to pick up the marketing brochure, maybe they already have to know about your organization. You already have some kind of reputation you're leaning on. And so the goal of the website from a content strategy perspective is often to build that reputation in the digital space. So it's kind of a digital front door, digital calling card, a way to create a reputation or build on a reputation. And sometimes it's a way to retell the story of an organization because you might have a reputation that's a bit outdated. And your website might be the place where you want to push your new brand and you want to push forward your new digital identity. And so the goal of your content strategy should be about tailoring your message for each audience that you have and really pushing forward the goals of your organization. So the story I want to tell is about a project I worked on for Queens University. So this is an organization that, like many of you, might have, you know, they have many Drupal websites, including a home site, which is what they call their main site, the site you'd go to if you went to queensu.ca. And it has, this one website has a really important role of being this place where people come to when they're researching the university. So it's their home page. And that being said, it's not the website that's supposed to have all the information you'd ever need about the university. If you're studying there, if you're researching there, if you are going to do some partnership with Queens, there's probably five other websites you need to go to. This website is meant to be more of the home page, the more of the reputation building place that we would expect a brochure, the role that we would expect a brochure to fill. And so when we look at a website like this, you might think, well, what makes a marketing brochure site the way it is? And how can I tell if I have this type of site, or if a marketing brochure is part of the identity of the website that I'm running? So I find projects like this. We always hear the same thing. The project starts. We hear the list of feedback we've gotten about this website. And the number one thing at the top of the list is content heavy pages. We're trying to squeeze too much content into a project because the goal is maybe not so much to inform as to just create a first impression. So digital or marketing brochure websites are there to create this first impression and improve on the first impression. So with this university, part of the goal was to really take the reputation that the university had, which was a really positive one, and just make it better, transform it into the modern view that they have of themselves. So that being said, the redesign, a goal is to push the brand forward. And there's a desire from the content team to create more visual content and more messaging-oriented content. And what you see here is that in signs that you have this type of website, we have feedback coming from end users, like the content is really heavy, but also feedback coming from the content team, like the content team telling us we want to create more content that's visual. We want to create content that tells our story that has a more focus on the brand and the actual messaging framework. And so when we think about what that means in terms of how we implement the site in Drupal, I think there's some common takeaways that we have for sites like this. So sites that are marketing brochures, they might seem very simple because they only have five pages. Arguably, the website has a lot more than five pages, but at a glance, there's not a lot of pages of content. We're not dealing with hundreds of thousands of nodes, but the content that we do have pulls a lot of weight. And so we have a desire to create content that's really meaningful and really sticks well to the brand. And with an organization like this, you might be in a similar situation where you don't have one website, you have 1,000 sites, you have even 100 sites or 12 sites. And in any of these cases, you want some consistency from site to site. You probably have seen other sessions today and tomorrow about site standardization, how to create websites that are more standardized. And so your content strategy also kind of needs to have that in mind. So often a project like this, this is the home site and this will probably set the standard for other websites at the organization, at the institution. Okay, the home site or the main website is doing things like this. It's creating banners like this. It's creating lists of content like that. And you wanna create reusability into the system so that when you're building those other sites, you have a common language you're speaking. So that being said, building a reusable component library. So that can mean two things in Drupal, right? We have components, when we talk about components, we can talk about the building blocks. So components could be things like paragraphs. You wanna have paragraph types that are the same from site to site. But it could also mean the individual pieces of content. So I create this amazing banner that has this really aspirational message solving the world's greatest challenges. Maybe my other websites could benefit from the same message and the same image. So reusable content, a reusable component library could mean reusing the building blocks or reusing the blocks themselves. So that's a, with any marketing brochure, you should be asking that question. Do we wanna reuse the blocks or do we wanna reuse the building blocks, like the building blocks, like the templates? I think there's also a real really good practice of having governance over the individual components, not just the pages. People often think about content governance like, okay, we have to have instructions for people on how to create a page and how to create an event. But these days we often think more about websites in terms of the components, like the banner up top there. How do I create that? And why do I create that? So the documentation for a marketing brochure website, even if it's a simple five page site, it should have some guidance for content creators about how, or why they should pick one component over the other and what kind of purpose each one should have. It shouldn't just be about Drupal how to create a page and how to add paragraphs to the page or how to use Layout Builder to create the homepage. It should also be about the content itself and why you would combine different elements on a page. If I look at this page here in the screenshot, for those of you who can't see it, the top is really a saturated image, then there's this section with a white background and then there's a section with a blue background. Seems simple enough, but for a content editor they might not think to create content with that visual balance of like a saturated thing, a light thing, and then saturated thing. And so building that into the documentation and having some governance over the way components are used is gonna be a good strategy for a site like this. This morning in the Dries note, we heard some interesting things about innovative features that could be added to Drupal and we heard all about a decoupled Layout Builder solution. I think this would be really cool for this type of site for having an improved content editing interface for something like Layout Builder because the visual content editing interfaces and drag and drop ones where you can preview content are really exciting for sites like this and something that editors of these sites are really gonna value a lot. And then just a couple extra considerations for multi-sites. So if you're managing, again, not just one site, but many, I think good questions to ask in discovery and good things to think about in the Drupal implementation aren't, it's not just about the roles and permissions on your site, but it's the roles and permissions across sites. So figuring out how that should work at your organization and not just kind of ignoring that potential problems of people having different types of permissions and different types of sites. And then the final thing that you might consider is having a dam, so digital asset management. It's probably overkill for one marketing brochure website, but if you're going to be rolling out a whole series of sites, one huge problem that I see editors have on sites like this is just figuring out, well, what kind of imagery should I use and what version of my logo should I use or what kind of phrasing can I use here or there? What version of this PDF is available? Even for something like a university, which you don't always think of as being really like a marketing organization, they might really be relying on a few key PDFs, like a view book to convince potential students to go to the school. And so having a consistent document that's used as here's our view book, download it. A dam is gonna make that easier for reusing those types of assets across sites. And I think it's something that's a bit undervalued. People might think, oh, we don't need that. We're an institution. We're not like a huge corporation. Why do we need a dam? But I think there could be a lot of value. And of course with Drupal, you can create a dam that's very simple because we already have a media library built in or you can create one that's more customized and much more featureful. Okay, second type of site. And I'm curious how many of you, how many of you do lead generation or have lead generation concerns as part of your website? A few of you? Yeah, it might be a little bit less common for Drupal sites or I would say maybe a bit less common for folks coming to DrupalCon to have to do lead generation. But sometimes it's required even for one role that your site plays. Maybe lead generation isn't the primary goal. Maybe you're more relying again on users that already know you based on reputation. But you might for certain parts of your site be trying to reach out to new audiences. So lead generation mandates often have more focus on an SEO strategy, more focus on assessing how content performs on social media and getting content to where users are. And I think in this case, governance really plays this role of giving authors insight into how that content performs and having this constant feedback loop of how is the content doing, how do we need to adjust the content? And that has to go more quickly because you're creating more content with a lead generation machine. So an example of this, if you, so I'm from Montreal, which is in Quebec, which isn't too far from here, it's a fun place to go. If you've never been to Quebec or heard of it or thought of going there, you can go to this website, bonjourcobac.com. It's a Drupal site. And you can check it out. It's fun like just looking at nice pictures of beautiful outdoor places. And the team that works on this project, they are, there's people who run hotels and restaurants and things that have listings on the website, but there's also a lot of people who work in government who are trying to attract tourism. So they're trying to create more content that will get the tourists to come. So if I Google dog sledding, which is something people do in Quebec, dog sledding near Montreal, I should find some of their content pop up and I should be able to find some place to go dog sledding nearby or some related activities. And so this is lead generation, right? We're trying to attract more traffic through selected content on the site. And so you might have this type of site. If you have this focus on certain keywords that are more competitive, what's the niche that I'm trying to appeal to? What are people Googling that I really want to attract audiences around? And what am I doing that's different than everybody else?  So maybe that's a good competitive keyword for me. But if you're a university, it might be something more like a special program that you have or certain types of study arrangements that you have. You might have that awareness of keywords that people are using. And if these are the types of conversations that you're having, then you are doing lead generation or you're trying to. And so other signs, when you're trying to bring content to new audiences, so if you're having a larger kind of discovery conversation about content strategy, content governance, you might be asking about, well, what does this website need to do that it didn't need to do five years ago? And so maybe there is some lead generation activity that you're trying to do that didn't need to happen before because you are trying to expand into a new market, new sector, you're trying to get more eyes on pages. And then another thing could be just trying to reuse content from other channels, increased content production. Often these are things that are aligned with a strategy around lead generation. So if you have this type of site, what should you be focusing on in Drupal? I think one thing that takes a lot of time that people often underestimate the time for is the amount of work it takes to integrate tracking in your, like Google Analytics tracking or tracking using whatever analytics tool you're using and the tracking in other channels, right? If you're using your website but you also have a CRM and you also have Eventbrite and you also have some kind of newsletter tool and then you're trying to see how people funnel from your site into these other platforms that can take a lot of work and people tend to underestimate that work and underestimate the need for people creating content to have visibility into all of that. So visibility on SEO success at the content level means I'm a person adding content to the site. I wanna be able to look at some of the content I create and see actually how did it perform. And sometimes that takes a whole lot of work behind the scenes. It could be something as simple as just making sure that your URLs are well-formatted so that people can actually understand in the analytics tool what they're looking at. It could be a matter of just your keyword hygiene or your metatag hygiene. It could also be that what your content editors really need on a site like this is a clean taxonomy that really serves the content editors. So I think one thing that people under appreciate or undervalue in Drupal is the amount of benefit that content editors can get from having a good interface for working on their content. And what does that mean, a good interface? Well, it means they can find the content that they're trying to assess or that they're trying to edit or that this content even exists already on our own site. So if you think about the Drupal admin UI you think about the content overview page. It's a very limited page. It just has a list of all the content and then a few filters at the top. But this is so easy to customize. So if you do have a site that is meant to do lead generation and it has content editors who you want them to know more about the content that already exists on the site you should be spending at least 100 hours on your project figuring out well what kind of dashboards do these people need and are there taxonomies we can create just for them so that they can find their own content. And it's really worth that investment in time if it means that those people are gonna be able to improve the content over time. Remember back to the first slide, if your content's not improving over time you want to pinpoint why. So 100 hours maybe that sounds like a lot to you maybe it sounds like nothing to you but I'm just throwing out a number to get you thinking about that investment in time and how it can help the people managing your content. And I think it's especially valuable if you have people leaving. So the reality of content writers is that maybe they don't stick around at your organization longer than a couple years, right? You might have the whole churn due to the great resignation and you're thinking like okay we have people who don't know our organization as well as they could and creating good dashboards and good taxonomies around your own content can help onboard new people a lot faster.  I think no code there should probably be hyphenated. So being able to integrate with your CRM without the person creating a landing page having to write code. So that means if you wanna create a landing page where people can sign up for something or take some action or add a CTA they don't have to write code to do that. So if you're trying to integrate with your site with Salesforce or HubSpot, the people doing that integration as they're adding new content shouldn't have to write code every time they should just be able to do that through configuration and do it through the admin UI. Okay so that leads us to the third type of site which I think many of you have. So how many of you have websites that are meant to inform people?  So information portals, this is what Drupal does really well, right? We have sites that aren't necessarily there to convert people but are there, they have the mandate to inform the public. They're often institutional websites or government websites. Sometimes they're even internal obviously no lead generation going on there. They're not a marketing brochure. They're really trying to teach or to get people information that they are specifically looking for or just that they should consume. And sites like this tend to be difficult from a content strategy perspective because it's often hard for us to define success. So how do you measure the success of a website if you can't just measure sales or you can't measure signups or registrations or something very transactional? And so the reality of a lot of projects that we work on is that measurement is more elusive. So the project here that I'm gonna highlight, the website is BANQ. This is the National Library in Quebec. I'm doing a lot of Quebec, rah, rah, rah, and here I hadn't even realized. So this is our big national library. It's also the archives. So it's like the archives that the government keeps as well as public library institution. And so the users are general library users but also researchers and librarians throughout the province. And then the website itself, the goal of the website when we started working on the project, it was clear that it was really to change the website from being just a website for getting to the services of the library to being more of a website driven around editorial content. So it was really to empower the content editing team being librarians who have something to say to actually create content through the website which is something they could never do before. And so you know when you go into a library and there's like the set of books about Black History Month or there's the set of books about the local history of this place, those types of displays. So the idea was to replicate that through the website as well as to allow people to discover all the services that the library has to offer. And so that required a lot more of a curatorial touch and a lot more features for the content editing team. So you know that you have an informative website when you're not trying to convert users. And this is a tough one, every pathway is important. So when you're doing discovery and you're asking questions about what kind of content do we want to highlight or what kind of user actions are the ones we want to encourage, it's hard to get straight answers because we actually are okay with investing in the smaller subset of users that are digging deep and want to do a specific thing that's maybe not the most popular thing on the site. And that can be especially important for websites that have a mandate to make content widely available, right? We often have a mandate to make content accessible, to make it available to as wide an audience as possible and not to necessarily discriminate and focus on users that are doing the more popular thing or the more common thing. And so for these types of projects, it could be a challenge to define success. Often success just looks like increasing usership. So increasing usership of a library, like just increasing the amount of resources people are using through the library, like that's kind of the sign of success for this type of site. But it's not really related to getting people to spend more or less time in any one part of the site. So it could be a bit hard to measure. And we often look on, we often find on these sites things like if you use government websites, they often have that little interface at the bottom of the page, like was this page useful for you? And those are informational websites trying to identify if the page or the content was successful because there's no CTA, there's no conversion. So if you have this type of site, there are some things that you should consider in terms of your governance and the strategies you can take. So often you're looking at department specific roles for content types or for sections of the website because you have different sub-organizations that have a mandate to inform on a particular topic or in a specific way. Often you're looking, you also have a mandate to make the content widely available, like that's the whole mandate, right? You wanna inform, you wanna make the content there and as available as possible. And so having guidelines for accessibility actually built into and enforced by the admin UI. So what does that look like? So some of the pages like you see in the designs here, if you can see the screenshots, you'll see there's a lot of different types of components on each page. And so it can be a challenge to make pages like this accessible because there's so much flexibility. Editorial content like this, you know, if we're asking like librarians to say, oh yeah, just build a page that talks about the topic of interest for the month and then aggregates all these books and then has like curated books and you're combining and mixing and matching different components. Yeah, it can be hard to make that content accessible. And so having a UI in Drupal that defines each component in smaller, more granular pieces, like saying, this is the field for the title and then making sure that the title has the right tag so that it's accessible. That kind of enforcement of accessibility rules is important for sites like this. This site was built with layout builder. And so it also means that we're using blocks to create things, but having some parts of the page that are always consistent, like the same type of header on every page that tends to be better for accessibility. It tends to be easier to make sure there's an H1 on every page, for example, really basic things. So those types of strategies are important for sites like this. And then finally curation tools for the editorial team. What does that mean, curation tools? So often when we're designing sites like this, we have really nice mockups that are like, oh yeah, we're gonna have this page and it's gonna collect all the books about this topic and then there's gonna be features of the month. And so the questions to ask in terms of discovery, in terms of planning a project like this are often around who's responsible for maintaining that. And are those curatorial decisions that people are making on a page by page basis or are these more algorithmic decisions where you have a view that's automatically pulling in content about a certain taxonomy term and that's it, set it and forget it. And I find that sometimes we have really nice designs but nobody asks those questions about who's putting the content there and why. And then that never gets built into the training for the website. And those kind of handoffs between content teams and developer teams and design teams are missed. So it's really important for any kind of informative website to think about, well, are we just aggregating content here or is somebody deciding that the content goes on this page and who's making that decision and why? And if we don't get different editorial teams involved in the discovery process early, like in discovery content people should be there to talk about things like this and to say, oh yeah, we have time, we wanna pick the content that's gonna go on the page about Black History Month or to say, no, we don't have time, just create a taxonomy term for it and we'll let the website do its magic. Yeah, so those are the things I would really look out for for informative portals and sites like this. Okay, so we had our three types of sites, hopefully all of you found something in there that related to your project. One thing that kind of has popped up since I proposed this talk at DrupalCon that maybe some of you have been thinking about because we work in content and websites is what does generated content mean for my site? And I think it's really an interesting question, actually, I've been trying to talk to people about it, most of them just kind of say, oh yeah, it's not ready yet, it doesn't affect me yet, my job is safe. We're nothing, this doesn't change anything. But what I think is really interesting is that if you've tried to use, if you've tried to generate content so far, people have been trying this, like forget sitting down with a blank page, let the robots write my content, yeah. I think what's really interesting is that it forces us to create prompts. So Generative AI doesn't just generate content based on nothing, we have to create prompts to ask it a question or to get it to formulate some content. And then we also have to have a way to assess if it did a job, right? So we have to maybe edit the content afterwards or we have to give it some more parameters around the content, like write content in this style or write content that performs this well or write content that is gonna attract attract traffic that's based on these keywords. So we're adding some parameters, we're giving a prompt and we're often adding parameters and those types of prompts and the parameters are all kind of related to content governance. So it's kind of forcing us to say, here's the content brief and then here's some signs for whether our content is successful or not. And that's exactly what we do when we create a content governance plan is we say, well, here's a list of all the types of content we have and here's why we're gonna create this type of content and then here's how we're gonna tell if it worked or not and we're gonna come back and check every six months. That tends to be like what a content governance plan is and with AI, for using AI as part of this process we're actually forced to verbalize that and to write it down. And so I've been working in this domain for about 15 years so it's not that long but long enough to know that there's been other phases of new ideas coming up for like how are we gonna generate more content for this website? So back in the 2010s I guess if I'm not mistaken it was user generated content. So we were all talking about oh yeah, we don't have enough time to write enough content but we just will open up the site and all the users can add content and it's gonna be great. So we were outsourcing content to our users and some sites still do that but some have abandoned ship because it's just too problematic to have people writing content. We also have tried on many projects outsourcing content to a writing team so how many of you here like you get writers like freelance writers? Yeah which is actually very similar to generative AI because you're having to give content briefs and you're having to assess and you're maybe getting people who don't belong to your institution to write content so you're forced to create a style guide and more parameters around it. And so I think with all of these techniques there remain challenges for assessing content success. With the lead generation machine type of site there's maybe more opportunity to outsource the content to people outside of an institution because you have something easier to measure in terms of success because you're trying to convert because you're trying to get users typically to do something then you can see if it's working or not and you can see is it worth hiring those writers or should I be using AI? Is the content working or is it not working? For informative websites it can be harder because accuracy is so important for governmental institutional sites and because you don't have that conversion success you can't tell if it's working. And for marketing brochure sites tends to be less useful just because the amount of content is so much less you're often trying to reduce content rather than generate a ton of it and then the actual words you're writing tend to have more weight and be more associated with your brand and you don't wanna risk that. So anyway this is something to keep in mind for the generation machine. And I'm gonna leave you just with a few extra bits of advice that should apply to any project where you have where you're working on content governance. So in terms of the planning of a project or the discovery phase I find one huge pitfall and you might think you don't do this but you leave certain people out of the planning. You say oh it's gonna take twice as long if we invite Sharon so we'll just wanna invite her and that's a mistake. Existing maintenance issues aren't raised so often we come in and it's this rosy picture of like oh yeah we're fine with how the website is edited now but it's really good to complain sometimes and that's what you should do in planning and discovery you should talk about all the problems with how content isn't kept up to date. I find in terms of the implementation a lot of times legacy content is just totally ignored so we have a great content governance for new kinds of content but nothing to address your 10,000 publications that nobody's looked at in five years. I also find often that workflows aren't tested so content people should be involved in QA, right? Especially for projects where the workflow isn't really straightforward like if you have translation workflows, if you have multiple people having to look at content before it gets published all of that should be tested in QA and again by not doing it then you're probably gonna have a launch of a new site that's a little bit more rocky you're gonna waste a bit more time later. And then in terms of the maintaining of the site the third column over here we have some issues that I find come up a lot so analytics is all this work there's all this idea of like oh we have to have analytics installed and then we're gonna have event tracking and we're gonna invest in that and then the site's launched and you come back six months later to kinda check in like how's the content governance going and nobody's looked at the analytics since nobody knows how their content is performing and especially often content people don't know how their content is performing maybe there's one SEO person like it's kind of siloed in that way and I find that's also often a big problem especially with sites that are trying to do regeneration it's really important to be looking at those that information that's coming in and then finally new staff members don't get training and onboarding so when you're looking at a typical staff who here has had team members come or go in the last first quarter of this year you've had team members join your team yeah it's pretty common to have team members join your team so having some kind of training or onboarding that includes telling them about the content governance decisions that have been made I think this is something really valuable so if you're looking for more information and maybe something tangible like I want to create a spreadsheet that tracks all the content governance decisions we've made I have a webinar and an e-book so you can sign up see I'm trying to do some lead generation here you can sign up to get the webinar and the e-book there's a link there so if you're interested in just a bit more detailed information from what this presentation offered I'd encourage you to look there or reach out to me directly if you have specific things for your project you're wondering or any questions and I think we maybe have about five minutes for questions now so I'd love to hear your thoughts or ideas or like no Suzanne I have a fourth kind of website so I feel totally ignored please let me know what you think yes oh yeah that's a good question so it's great really good it's a question about whether whether for taxonomy terms whether it's always effective to just set up taxonomy terms or what to do when content isn't tagged correctly with those vocabularies that you've set up so I think that's a really good point and it's actually by creating a dashboard to that exposes taxonomy terms as a filter like common taxonomy terms that you're using you're actually going to find out is your taxonomy system that you've set up is it effective or if you pick a certain category and you get no results and so people just aren't using it it's going to tell you that information so creating the dashboard is probably still useful because it's easy enough to create that you're going to see that as you're creating it and you can adjust of course you can also set up dashboards that use just general full text keywords as a filter so that could be another option we've even seen projects where you set up Apache solar for an internal search not just for external search so that could be you know if you really have a lot of content and you want to give authors that visibility that could be a way to do it but yeah I think it's a really like a trial and error kind of approach when you are working with the dashboards just to see what is useful for content editors or what what data it exposes yes question here oh yeah so the question is about how how do you get buy in to actually spend time talking about content governance that's a really good question I think that it's something you could build as part of the discovery process if you get the right people in the room initially so maybe you try to organize a discovery workshop and it's not the content team that's invited but rather it's kind of more decision maker like quote-unquote stakeholders or you know people who are invested in the project maybe because they're paying for it and and so to convince them I mean I think it's good to start asking questions about the content itself so trying to get those people to realize that they don't know everything about their site they often we get discovery workshops where people have not looked at their own website content in quite some time and might be making a lot of assumptions about what their how valuable it is so trying to get them to tell that to realize that themselves through the workshop process and through making questions about you know what kind of user experience we're trying to create what kind of user journey and what kind of content that requires might help then you lead to the takeaways of that being oh well because of your answers here now we need to talk to the content team and now we need to invest a little bit more in in thinking about how we're going to create more effective content over time so we'll be one way to do it is just try to get them to come to that conclusion themselves yeah question here yeah so the question is around if you have a lot of stakeholders in a project how do you get them to focus on a reasonable number of CTAs and goals for the project I think often we can do this by looking at other sites and sometimes a really good type of usability testing to do is one that doesn't require as much investment in design it's a comparative usability testing where you're looking at other sites that often you ask at the beginning of a project well what are other websites that you like and then you can actually do usability testing on those to see are they successful and what you'll often find is that sites that have fewer CTAs that are just clearer like people have a much easier time navigating them so if that's your goal is to try to convince people that a certain UI is good it might be to say well here's a site that uses this UI that I'm proposing here's this site that has 10 calls to action on every page because that's what you're asking for and let's see which one does better I'm not sure what we're going to find but let's just try it and see if there are other sites that you don't expect but you might also just use that as more of a data driven way of convincing them any other questions well thank you all for coming it's great to have so much excitement around this and thank you thank you for this


Hello and welcome to the session. My name is Mansi and I'm going to help you with the following question. The question says in an isosceles triangle ABC with AB equal to AC, the bisectors of angle B and angle C intersect each other at O, join A to O and show that first OB equals to OC and second AO bisects angle A. In this question we are given that AB equals to AC and bisectors of angle B and angle C intersect each other at O. Then we have to join A to O and show the following things. Now before starting with the solution let us see the key idea behind the question. Now here we use the following two theorems. First is angles opposite to equal sides of an isosceles triangle are equal and second theorem is the sides opposite to equal angles of a triangle are equal. Let us now start with the solution to this question. We start with the first part that is we have to prove that OB equals to OC in this triangle. Now in the first part we use the first key idea that is angles opposite to equal sides of an isosceles triangle are equal. We are given that AB equals to AC therefore angle B is equal to angle C or we can say half of angle B is equal to half of angle C or angle OBC is equal to angle OCB or angle ABO equals to angle ACO. This happens because OB and OC are the bisectors of angle B and angle C respectively therefore OB is equal to OC hence proved. Now let us see the solution to the second part that is now we have to prove that AO bisects angle A. Now in triangle ABO and triangle ACO AB is equal to AC that is given to us in the question angle ABO is equal to angle ACO this we have just proved and OB is equal to AC this we did in the last part therefore triangle ABO is congruent to triangle ACO by SAS that is side angle site congruence rule so angle BAO is equal to angle CAO by CPCT that is congruent part of congruent triangles hence AO bisects angle A hence proved. So I hope you understood the question and enjoyed the session have a good day.


Uh, now we actually have to block though. I might try something. He has no bar. Oh! How's it going everybody? Dato Dewey here back with another Dragon Ball Fighters ranked match video. And today, we are once again going to be returning to doing random teams. Now, as always, there are some characters that we hope we don't see. For me, that's probably Frieza and maybe Majin Buu or Beerus. I don't know, there's still a lot of characters that I'm not entirely comfortable with. Android 18 in you. I mean, there's a lot of characters I don't know too well. So, a lot of characters we don't hope to see. Of course, as for Mainz, Krillin, Yamcha, Uigoku, any of those, I'm pretty okay with. So, let's go ahead and see what team we're going to be playing here in these ranked matches. First character up. Oh no! Well, I know we're going to be running out of options. Try to go for that TOD, but I'm looking forward to it. All right, who's next? Okay, the Reed guy is here. I like to see that. And up third is, all right, not a bad team at all. We could also do random assist as well. That'll probably make it a bit more fun. All right, stop. All right, B-Assist, that's sad. I would rather have that A-Assist. I don't actually know what is a B-Assist. How good is B-Assist? A-Assist for Broly? All right, not too bad at all. And for Goku, really, I'm hoping we get that A-Assist. And I'll take it. Okay, so our team is going to be Android 60 with B-Assist up front, followed by Broly with A-Assist in the mid slot and Goku Black with A-Assist in the back slot. So overall, not too bad. Now let's go ahead and hop into these online ranked matches and see what we can actually get done with them. All right, so we got Android 16 up front. I might actually, we already got hit by a C-Assist. I might switch into Broly right away because I'm kind of interested in seeing that B-Assist in action. Oh, clipped me. All right, this is not going great so far. The Trunks just actually got the backside of my head with that one. Do we spark here? I'm gonna say yes, you know what? Okay. Guard cancel, we're out. Never mind about the B-Assist. 2-H that. Oh, I'm just lucky we're alive. Rod tag didn't go so hot. Oh, I even tried to 2-H that. I don't know why I thought that would work. But I was like, hey, he's in the air. Nope, none of that. None of that, we out. Finally, we can start setting our pace. We've already lost our spark as well. Let's see what he does on the ground. Okay. Oh, so the B-Assist is just his fist. I don't know. Is that good? 16 players in the comments below. Let me know if that's good. Oh, you know, it doesn't seem too bad. It doesn't seem too bad, actually. I don't know if it's better than hell. He I still really love that assist. In fact, it's probably still one of the best things about. Is that it? It does. It's probably still one of my favorite things about 16 as a character. Is that it didn't kill really? 2-H that. Yes. I'm glad we had that patience right there. But yeah, like I said down below, if you actually do main 16, I would really love to hear your opinions on that or his assist. Oh, reflect barely works. All right, that's a good spot. Oh, really? Let me get some of that. Hold them down 16. Never mind the DP. That's not your fault. 16 DPs just work like that. I grabbed this man. Not going to get to the corner. No, I don't know why I thought that would hit for some reason. Broly can't take another hit. Why did I know that's plus two? I don't know why I decided to run for it. Just try to get a just try to get a light to hit. I don't know why I took that risk, especially with just standing light. Oh, big reads, no reward. What the? I should have went at least for the heavy. Oh, why did I switch? I should have let it rock. That would have been so sick. Nice DP. Yeah, I wish. Like I've always said, I wish Goku Black had more options off of his tech. That I wish Goku Black had more often options off of his. Oh, also a B is this killed? I didn't expect that for this video. Uh, what is it called instant transmission? I kept saying after image, but yeah, that would be really cool. If they ever buff Goku Black like that, I have no doubt this character would be super popular. Just like base game Goku Black. Oh, no text for me. Not that base game Goku Black was any different. It was just for some reason, he was really, really popular. People love the instant transmission, mostly because it was so it was so new that a lot of people were still figuring out how to play fighters or what made fighters good. It wasn't too long until Goku Black kind of fell to the wayside. Uh, now he actually have to block though. I might try something. He has no bar. Oh, without the ball. I have no other options. My God, just got a raise. Oh, that was so sick. I noticed he hit that rematch button again. I was just kidding. I wouldn't hit that rematch button. Not that quickly.     I'm bad. I'm, oh, a lot of mistakes made there. Dragon rush. No dragon rush. See, it's just though. I'm excited now. I didn't. Yeah, every so far, everything we talked about 16 in that intro. It all came true. Reflect that nice bar cancel. If he over commits, I like that wish we would have stayed grounded there again. Nice. Nice beam though. Oh, that was fast. I tried to get that block too. I just missed it was not fast enough. Oh, no, I tried to match vanish too.  I really just got to get more confident in my defense if I'm going to beat this trunks. But I think spark is the right call for now and for to get out of that. No, no, you caught me mashing. Oh, you like Goku holds you down for so long. That was really good though. He killed all my sparking time and I didn't really get to do anything. You know, trunks is running. Trunks is like, I'm not going to let this city be destroyed right now. Trunks is running rampant against me. I don't take no as the combo isn't done yet. Oh my goodness. You need to be stopped. What is it going to be over a hundred hits 111? Hey, if I think the only way I've hit trunks so far is through guard cancel. That was really nice as well. I trunks, please. I have no other options. Oh my swing it on me. You know, the auto cover just crossed me up three times. It went over. It went under under and then hit me on the original side. You know, trunks, trunks really snapped for that. Oh, you I go to tag. Yeah, this game this game did not get so well for me. We can still come back though. We can still come back. I believe I believe all you have to have is that little belief. Although we are getting tossed around. I had to I had to mash on that one. That was to that was too afraid. Okay. I think the proper play here is to just go for a level three here with Broly get that little bit of extra damage. Also, this might kill. I think this does kill actually, which is also really good for us. We need a character. Okay, we got a character. We got a character. It's possible now. We got an assist now. Now he just has that kid boo beam, which again is still very bad. I want to have patience here. I want to look for I want to look for any roles. No, you got a two H those. If we were going to win, we had to two H that or we have to two H things like that. It's still not impossible. Still not possible. If I have as long as I got a character left. Oh, no, we're dead. I just I just like blocking got my legs. No, the beast is coming back. I see assist. Yeah. All right. Barely enough time. That's the assist is going to it's still there though. No, my future just got changed. That's the assist was scary though. The fact that it was up meant I could not get caught slipping. Man, what a performance from trunks that game. All right. In game three, we got it. We got it. We got to get rid of trunks like right away. Trunks is clearly the problem character for me. He's got to go trunks. I'm gonna miss you. Okay. Oh, he got the first hit. He made me block. Oh, no combo off that me. All right. That's how we blocked it improvement already baited and outsmarted trunks came in and backed up and then I threw the punch. I was like, ah, man, you really slipped away. Get up there. Move like it. I like it a lot. Let's keep this. This is a good. This is the first good knock that we've had on trunks at some time. Guard cancel again. We don't have to play that game. Oh, cut through my whole key blast. Yes. Yes. Maybe matching is cool too. I definitely just match there. We got him. Ladies and gentlemen, we got him. Oh, please tell me it still blows up. Okay, good. I don't know why I got so worried there. Ladies and gentlemen, we got trunks. He's not going to be an issue. Nice beam. I thought that I thought we had an angle on that. The L's work out pretty well. He's going to get us closer to the right corner. I'm not going to up tech this time. I didn't mean to down tech either. I don't know why I stayed on the ground for so long. Take that. Yes. Oh, you I tech. He's done that every time. I really just got a block. Oh, no tech for me either. Okay, we got trunks. As long as we remember, we're not in a terrible spot. Last game was a lot worse. DP problems. And Broly took a little bit of blue life off the top. Okay, not great. Stop that. UI tech for that. We're just UI tech at everything. All right. Now we every time I hit UI, I'm blocking. But that might be the reason he's gone for it so often. Okay. That UI tech is a problem. Nice beam. Nice. I don't even know why he backed up. Nice. There we go. We're just blocking after every hit now. I'm too afraid. I'm way too afraid. I'm flinching every time. Like actually in real life, I'm flinching. Every time I knock Goku away. All right. Still good though. I think we might just save Goku black for a level three spot. I don't know if I'm actually mean that now. I might spark right here. I might keep both characters alive. Yeah. I'm doing it. I'm doing it. I'm doing it. No. Okay. Okay. Not bad. I don't know what to do now though. I guess just super dash at him. We let him get away. No. Hey, hey, not bad. Oh, really bad. I didn't see him get to the other side. He kicked us away. That was vicious. He wouldn't super dash. He did super dash. You know what? I, you know what? I just read that situation completely. Yes. Yes. Exactly what I want to see. Give me that. Give me your sparking timer. I'm taking it away. Oh, it's gone. So we can't heal any of this either is the best chance we've had so far. I repeat the best chance. Let's go to one to one. I'm still not completely confident. We have this set in under wraps. I don't know how I could be after what trunks did that first round and after what we got done to us with the UI takes that round, but we couldn't. We could get out of here this round. It is possible if we really focus up already loving what I'm seeing. We're playing a lot cleaner. Lot lot cleaner right now. Why did I do that? That doesn't work. He got to watch those. I got to, you know, he does like that option. No DP that time. I'm just going to dunk him. And he will UI tech this for sure. And then he'll vanish and we're going to down heavy it. That's not even a question in my mind. I fully admit that I may be illiterate. I have not read a single thing correctly all game. No, not once. That was literally I've never seen a more polar opposite. That was really sick by him though. Wake up Dragorus the confidence. Oh, no, you can tell my comp my confidence is shattered too. Well, I'm maybe not. Oh, that was bad. Nice. Not bad at all. Trunks is gone. We still have a decent bit of health. UI Goku's already taken some damage as well. We didn't use Spark though, but to be honest, I'll take that. Nice. Don't forget UI tech has to follow this. There's no way UI tech doesn't follow this. I'm just going to go into Goku Black for some reason. Nice, dude. Adaptations are being made. All we have to deal with is Kid Buu. He does have level three Spark. Of course, that's always dangerous. Nope. Okay. I should have reflected. Oh, no blocks. No blocks. Level three. You know what? That's not the worst case scenario for me is we're still alive. You still got to get us. You still have a time to reset to neutral. I'm totally fine with this. If I could have blocked overhead, I wouldn't been even more fine with that, but I'm not beat up about losing Goku Black right there. The timer's gone down for us. He might make another read. No, he didn't. All right, take advantage as well. 2H that. No, you got to 2H those. Great. They're great. They're nice.  I keep thinking 2H works with 16. Get out of the sky. Get out of the sky. Get out of the sky. Oh, that's how you beat me to the punch. What a dunk canceling out of this super dash with the hit proper. Oh, what a game. That was a lot of fun as well. The random team actually got it done. Great games to my opponent. And thank you so much for watching this video all the way to the end. Down below in the comment section, if you would like to, please let me know your favorite moment.  But while you're down there, if you enjoyed the video and the channel, make sure to like button and subscribe to it. And you can also check out some of the other videos that we have on your screen right now. If any of those catch your eye other than that, I have been Dr. Doya. Thank you so much for watching this video and I will see you in the next one.


The snow really land on top the snow land on top guys This was the person that snow was talking about that he killed. I Killed the old me The old me a question. I don't think this video needs any introduction you guys know exactly why We are here. We are here obviously to talk about the ballad of songbirds and snakes Destroy us the hunger games prequel. We are here to discuss all of it We have been on a hunger games marathon. I don't know how many times I have watched the original trilogy As of right now in this moment, I have seen the ballad of songbirds and snakes three times in theaters Yes, I have and I plan to go see it more times because it's just Something about it has got me hooked now. I know it's not the perfect movie even on my letterbox I gave it four stars for every single time I watched it But there is a rewatch ability quality about this movie that just transcends This movie stars Rachel Zegler and Tom Blythe two newbies to the blockbuster scene But newbies that will stick around for a very long time because their talent shown throughout this movie is Just so addicting it is so addicting. I am so glad that new Hollywood it girls are back I'm happy about it I'm happy that we're actually having Hollywood stars the fact that like Rachel Zegler is being cast in so many hit things It's like you can't deny the star power there not a lot of you guys are ready to accept that but I've like always known But I'm like a little bit different This movie is all told through this perspective of Coriolanus snow and this period of his life really does Dictate where he goes whether he crosses that line to become good Or if he crosses the line to turn to the dark side basically We start off the movie in the dark days showing snow and tigers as kids running through this war-torn Country, this is the first time we get to see throughout the Hunger Games universe the HGG The HG you The HG you this is the first time we see through the Hunger Games universe What the dark days and the war really meant we heard stories about it And we saw that little film at the beginning of the reaping in the first Hunger Games movie But we're so far away from that at that point that it really is not something that we are Connected to in the film So this is the first time we see how it really affected and why the grown-ups in the Hunger Games trilogy Truly have such spite towards the districts because they were the children that lived through the war Then we see hot Coriolanus snow Sitting in his bed with his blonde curls and it's like Why did you make snow so cute? As the makers of the films you want me to want him and I do I want him bad And like what did you expect to happen that once you gave him a bus cut that I was gonna lessen my attraction to him? Oh my god, it made it go up by 10 points. No, they knew what they were doing They wanted to make him super hot and sexy and they did that in the Hunger Games trilogy as well He's getting ready to see if he won the Prince Prize, which is basically a scholarship he's basically trying to see if he won a scholarship to University and Tigris is like I made your shirt like I took the test array from the bathroom tiles like they are DIY queens and We're seeing kind of how they live in squalor basically there. They don't have much food They're saving it for their grandma This is the first time that we see that just because your capital doesn't mean that you live a luxurious life This is the first time we associate poverty with the capital Which is a really interesting thing that we have never seen everybody that's capital is different from district And there's so much better than them when snow was probably living a worse life than most people in Districts. I'm sorry. I'm like girl at least they can eat I'm sorry. I'm sorry like if you want to get nasty we can get nasty Anyways during this we find out that there is no plinth prize that will be given out today They've changed the rules because no one is watching the freakin hunger games anymore. They're in the red on social blade They're not doing well They basically flop ten years into the game tenth season of the hunger games and it flop and the president is thinking Maybe this is not how we how we do this anymore and the challenge for the students of this class to win the plinth prize is to mentor a tribute from each district and Make them into a spectacle to perform for the games So people tune in The reaping for district 12 starts and Lucy graybeard is given to snow as a punishment from Dean High Bottom Lucy Gray kind of eats up in this scene and like I know people have very mixed opinions about this scene because some people thought it was a little bit like Questionable but she goes up and she has a little stick in her hand and she puts it into the red heads dress Redhead starts screaming turns out the redhead. That's the mayor's daughter That's the mayor's daughter and the mayor is like how my daughter how my daughter by the way Did we know that districts even had mayors? No, I did not I did not know that districts had mayors And like what do the mayors do like I guess do mayors do the same thing that they do here I don't know. It was just like first mayor drop I didn't know that there was like mayors in the district and then Lucy graybeard goes up steps of the steps and gets whacked Whacked she was ah then we hear from the audience Whoa glee Glee you guys know I love singing in any movie.   If I'm gonna go out at least I'm gonna serve while doing it and Can we blame her now there's not a lot of tiger scenes in this that really show off a lot of her character But I think she's talked about a lot more in the book She is the person pulling snow to the other side the one trying to remind him of who he truly is And once he is finally lost it really does create such a drastic arc in the story to have her still there Tigris is his cousin the person that he loves the person that he trusts and even then all those years later He tossed her aside And I love that because it shows that he would have done the same Exact thing to Lucy if she stayed around I feel like she's gonna go overlooked because there's so many things to talk about But I wanted to make that point clear that I love her addition I think she's so vital and I think Hunter Schaefer did an amazing job at playing her Hunter Schaefer is an amazing actress But I love how how much femininity and delicacy she brings to the the not only like the visual storytelling of it all but like Just through her lines and her empathy for it all. I think it's a really good contrast to snow throughout the movie And now we have finally arrived at Lucy gray beard and Cori Elena snow meeting for the very first time This is a very big deal. This is a meat cue basically But not because it was planned but like he brought a rose so it's like romantic So she gets out of the train and he's like, oh my god, there's bae. There's bae Let me go see her. He gives her a rose and she eats a petal Very finnick like of her basically they're like rounding up the tributes and they're like let's get into this like not the train But like a big big like van of some sort They're like getting the van so they get into the van and then one of the guys Tries to run away Cori Elena's is like, ah, I'm taking opportunity. He runs onto the train. What was going through his brain? I don't know that man's got a skirt and he's not afraid to use it. He jumps in there and everyone's like what? But also like, okay, it's time to go. It's time.  Like I don't understand what you want You're really you're trying to make me do the impossible Like that is something I noticed the first time where I was like, wow That's my man and he's really not like he's not anyone's man. He's not anyone's man. He's His own man.  It's a capital zoo and our host lucky flickerman I call him lucky flickerman because I'm not saying Lucretius lucky flickerman every single time He turns he's trying to say whoa here comes the tributes. They look crazy. Then he turns around he goes What's he doing in there? Is that Academy Rouge? This is a really important scene because it is what strikes the Initiative for snow to speak up about why he was in there and he's like, you know what like I was actually serving Like I was actually proving a really big point Like you need to show what these people who they are before they go into a game because not only do people want Something to root for they want something to root against and he's like Honestly, like The reason people aren't tuning in is because you're not giving us enough backstory This turns into a hot topic of whether or not it will be a good idea So he writes up a proposal for dr. Gaul and of course Little old Clemmie is like we I've also not talked about clementine the entire movie. Her name is not even clementime. It's clemencia Clemencia I've not talked about even though I'm dressed up exactly like she would be because I would love to say that I'm dressed up like snow, but that just like would not make sense. I don't look anything like snow So I have to say I'm dressed up as clemencia Clemencia really doesn't have a very vital role in this movie I think she has a way bigger role in the book But in the movie she's very much just a lesson for snow to learn from so the tributes and the mentors walk into tour The arena they're being filmed in the arena to see them get their first looks at the arena It's like a reality tv show. It is a reality tv show I don't know why I keep saying that it's like a reality tv show. It is a reality tv show They're touring it. They're looking around.  It's like these people are not content creators because they don't know what's entertaining Until they do Until they do they they don't know and then they really know then all sudden something Serious happens A bomb goes off in the top of the dome. I love this shot by the way This was like such an epic moment to watch I don't know how they did it But it basically circles choreo and lucy gray when the explosions are going off And we can see the impact like hitting them and going off around them and it is so cool I think they probably put them in like an air tunnel or something, but it's one of my favorite shots in the movie I feel like it's so movie You know when you watch a movie and there's some movie shots where I'm like, yes It's like a movie and I loved it That was that's one of my favorite shots of this movie still to this day lucy gray gets up and then snow gets boom boom Down goes down. I love it. Also. I love it when like of isla davis's character does that dr. Gaul when she goes down with the snow down in the cage. She's so weird. Seneca wasn't fun Heavens v wasn't a fun game maker She's over there doing chants and poems. I love it. I literally love it down with the snow in the cage down It's like why did she say that down with snow? He's on the floor with a big Cement pillar on him and it's on fire.   I don't know why anyone couldn't predict his next move When this the same he does the same move every time and then she's like, oh my god Like he's kind of like taking care of me and she leans in for a kiss And he backs away right then I would have started crying. I would have actually been done.  He just believed her so easily today's video is kindly sponsored by ray con I love my ray cons I've been using my ray con everyday earbuds for a very long time And they're my go-to earbuds that I just pop into My bag wherever I'm going whether I'm shopping whether I'm working whether I'm taking public transportation I always have my ray con everyday earbuds within my bag to make sure that I can use them at any point of my day Ray cons don't stop at their everyday earbuds. 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So we're about to start the game So we have the tributes walking into the arena Enjoy the show Enjoy the show Enjoy the show So all the tributes go to their mark and the mentors are behind their little macintosh computers Looking at their little screen. It's weird to think that this is all set in a very dystopian futuristic world While also having a lot of remnants of the 50s, which might seem a little bit backwards, but it makes sense that like we would Uh repeat certain decades after similar events occur It starts counting down five four three two one boom It's a class bell ring Interesting way to set off the games. I like it though. The reason I do like it. I don't like the dramatization of it I think it's a little bit corny cheesy. I like the implications of it rather than the actual Uh final effect that it had because while watching it it was a little cheesy a little corny But I like the implication that it uh kind of adds the sense of like their children Like this is a school bell because they're like Their children they're they would all be in high school And I love this opening bloodbath scene because it's the first time we get to see Finally how they were reacting to it.  It was literally like a dance. We were playing. I love it that it's finally showing like Yes in the first hung games. We see we see the brutality of it all We've never seen it through the eyes of the capital. It's really interesting how they did that while trying to make these tributes into spectacles while also in turn Creating a bond between the tributes and the mentors and I found that to be very interesting for some of them For some of them as as we see jessef is dead I don't know why I said it so abruptly jessef is dead in corals pack Which is district four has an alliance and they are after lucy gray.    Yeah, yeah This is when poison comes back into play and lucy gray beard takes one of the water bottles and decides Oh, I'm gonna put that little stuff that snow gave me.  It's a tacky lucy gray. It happens to be none other than and I quote tuberculosis on legs Like why did he say that but like also like thank I died because it's like why Would you say that why would you say that because like now my entire Brain is out of the the horrors of the hunger games and I'm just thinking of tuberculosis on legs Which is also the entire point like lucky flickerman and the hostess job is to Distract you from the true horrors and what you're watching and truly make it into a game and a spectacle And we are even exactly at the capital because the whole theater laughed the whole fucking theater laughed because it was funny Because why would he say that like why would you say tuberculosis on legs? That's not a real thing that I can't and then we see reaper This scene was one of the hardest to watch when he mourns Dills death because that was who he was trying to protect throughout this entire thing He was like dill stay by me do not leave my side Like he was all about protecting her and he had the biggest opportunity to win He gathers up all the dead bodies Of the tributes and puts them in one pile side by side and then he goes and grabs the capital flag and rips it down gasps from the audience He can't do that You need to leave and he's torn down the capital flag And he puts it over their bodies and he looks into the camera and he goes Are you going to punish me now?  And then it goes to dr. Gaul going and breaking news The president's son our beloved president's son has been killed as of late He says he has succumbed to his injuries He is no longer with us And I will not let these rebels make a fool out of my games Even if that means having no victor at all Well, was that kind of good and the rest of the standing tributes are taken out by the snakes aka the rainbow of destruction I Hate this when I say I hate this is because I think it is a really rushed way To get through the ending tributes one is not taken down by snakes and that happens to be none other than lucy graybeard and She starts singing rachel zegler delivers a powerful performance not only through her voice But through her expressions and the rage she portrays towards the camera her realization that the snakes aren't taking her down Like they did to others But still having a sense of fear that something else will probably happen She doesn't know she's a final victor at this point in the games They have not developed a strategy to let the tributes know how many tributes are left within the arena Once you watch the entire movie you come to the conclusion of this But truly during this scene is where you go. There is no one else that could play this role So after rachel zegler delivers one of the most crucial performances of her career I think that will change the history of film possibly forever Uh snow begs for her to be let out. He goes let her out Let her out. She's won And then tigers is like let her out And then all of them start chanting and becoming very passionate about this and then gals like okay, let them out choreo goes to try to find lucy gray lucy gray The way he says lucy gray is so funny to me And I don't know why but it sounds so like innocent and childlike when he says it lucy gray lucy gray It's almost kind of sinister in a way basically He's fit with a big old surprise that we done caught you He was basically in his own seneca crane moment where he's in a room and suddenly he's like oh my god Wait, this is not the room that I think I was supposed to be in he's literally like Confronted with the things that he did wrong, which was his mother's compact and his handkerchief with his initials on it He gets punished by being sent two districts to be a peacekeeper for 20 years Before he can be allowed to join the capital again.  He is also met with a fellow familiar face, which is so janeis who was like Like I graduated and then I heard they were sending you to 12 So like I had to come which is like kind of romantic if you think about it Like I think snow I think this was a love triangle But like no one wants to admit and so snow's like yes, like besties here like besties here I'm not going to find bae like it's really like it's a very big moment for me Like maybe I'm like exiled from the capital, but like bestie and bae are like in my life and Then we see him doing peacekeeper things and then they and then the peacekeeper And the peacekeepers get a weekend pass to go out into town You see a little girl Who is now familiar and she's like it sure is hot in here But it's about to get a whole lot hotter with the type of stuff that we're cooking up in here I don't think that's what she said coming out is the one the only Lucy gray And she's singing a little song and she sings it and it's the One of the best songs one of the best songs like there's There is nothing better than like a song. They just wants to make you get up and boogie that's Impacting history like no other history you've seen before like it's gonna be 10 years from now where I still know every lyric and I'm never and it'll be years since I've heard the song Anyways, choreo finds lucy gray in the woods singing the hanging tree that she wrote for snow after witnessing the Executions by the hanging tree one of the things I love about the scene Although I love the song and I think it's like super important and I think it's really important that this song Was not only a song that is used as the anthem for the rebellion leers later I love that it's a song that snow knows was only written for him And I know he was like they're singing it wrong and and and snow can we get you singing it so we could hear the correct version? Could we have a snow musical? So yada yada yada he Tells her how he got there They have a moment they kiss I kind of melt I kind of fall for it And I stand by this even if you guys might not think that I'm right I do think now this does not mean that I think this is healthy I do think he was in love with her. Do I believe that that love was pure and uh healthy? No No, no, no, no, I think he was in love with her in an obsession a very Objectifying way where he was so obsessed with her so in love with her that he wanted to own her And that kind of relates to the capital mindset of owning things and people Okay, so danis kind of pisses me off. He's planning something. He's talking to people who are imprisoned in uh district 12 I Can't stand him in a way that in a sense that um He pissed me off not for his morals. I think his heart is the right place He does not create a steady plan at all He has a sloppy plan talking in the open to people not trying to hide himself at all Not knowing who these people are before he gets into Contact with them His heart is in the right place But he and he wants to become a medic but he does no plan He has no plan set up to even become a medic to where he would actually have some sort of status quo To maybe help out these people.  Do I think he deserved what happened to him? No I do wish he was a little bit smarter I do wish he was a little bit smarter But I think the great part of that is that because he was District turned capital He can never go back in a sense that like his father said you can never be a district again once you become capital He's never gonna know Just how much this means people how sloppy he was with how he acted within this plan Showed his privilege and his naivety because of that privilege and he would have been all uncateness But he could have never been cat in this due to how he was raised and you know His father's reputation like he just could not ever he always had a safety blanket until he didn't Now let's talk about this lake scene because if we know anything about me, we know that I love I love cutesy girly things and I love something that's happy Coiling a snow happy scenes One minute and 30 seconds if I had it this good for about an hour until I ruined it for myself I would be a hater too. I would also be like really mad and a hater for the rest of my life if I lost the love of my life because Of my own actions, but I guess I I assumed that he wouldn't think there was own actions, right? That led him to that lucy gray sings a song to snow called pure as driven snow Which I also love we will get to the rankings later of the songs and the meaning of them all I love I love the songs Um, I love the meaning of this song because even though it sounds very sweet and it sounds very Romantic of it all Talks about I love you. I need you. I want you like it's very much like a longing for someone The title basically tells you all you need to know. It's called pure as driven snow driven over snow It's not pure anymore. It's flattened and dirty It's gross snow walks out and he finds so janeis with uh character spruce billy and the mayor's daughter mayfair with guns in the middle and he's like He didn't do that, but And so janeis is like tweaking out. He's literally like I didn't know there was gonna be guns I didn't know so I was like, why would you not think that you like thought you could trust them But it's like not the only thing that I agree with snow and the fence Like I don't agree that like district people should not be trusted, but it's like why would you think that they were just running away It's like obviously they were rebels trying to attack The capital like I don't know what else you were expecting.  She goes pause. What was that? he goes the old me I killed him so I could be here with you It's like things like this really make you speechless The way skirt on passed that really quick He goes to find the fishing rods and he stumbles across the guns that were used to kill mayfair lucy gray was like If you if you get rid of that gun, you'll be free to go back to the capital and he goes No more lucent and lucy gray goes Except for me And he's like what? He's like, why are you talking about what do you mean by that? Baby, what do you mean? He didn't say that but he was like you wouldn't tell anyone, right? Uh, none of us here are telling anyone anything, right?  It's still raining outside She goes well, i'm not made of sugar am I and she like is holding her knife This is not a knife, but she's like holding her knife and she's like Well, i'm not made of sugar am I? She never returns he goes to look for her panicked He finds one of the gifts that he had given lucy gray early on in the film, which is his mother's shawl Uh, and he picks it up and is bit by a little snake Talk about snakes in this movie and he looks at it and he like this is where it all turns Where he gets like that like really scary man look And I don't know if this makes sense, but he gets that really scary man look where they're like laughing, but they're like Mean and they're scary and he's laughing and he's like Is that is that poisonous and he's like I Are you trying to kill me? Is that what this says lucy gray?  It's the most pivotal scene I asked a bunch of people what it was the most like vital scene for them that a lot of people say this scene because it's like It is really like a train wreck that you're witness saying and it's hard to watch it really is One thing I want to point out about this scene is I love it that this for me This is my interpretation of the scene is that this is why he Chooses to torture the tributes with jabber jays within catching fire Because he was once tortured by the mocking jays within his lifetime and It's so interesting to see his torture techniques used on later in the trilogy And seeing what he had been through he like gets it together He pulls himself together and is like, you know what? Like I don't need a woman like and it becomes like a woman hater for like sure Like he's just not chill anymore.  So like you're going to the capital right now and he's like Hey dr. Gaul like what's up?  I can't afford the tuition and she's like, uh Actually, so Janice plinths parents decided to pay for your tuition So I guess you won that plinth surprise after all but like little do they know that you like sold out their son um to get my attention and No one will know about that except for you and me.  Like I love you And then he's like, well, what do you think Tigris and Tigris is like I think you look Just like your father quarrelingness and it literally sounds like it's like cut it literally sounds like it's like It's like cutting her up to say this because it's like, uh The realization that that that's not the snow that she witnessed Before the games like oh snow has one final conversation with high bottom and high bottom reveals that he's been self-medicating ever since he Created the hunger games high bottom tried to stop it. But uh, snow's father did not let him do that and he has been self-medicating ever since that due to the fact that he Helped create the monstrosity that is the hunger games high bottom almost got the game to stop until quarrelingness Gave them ideas to continue on the games then snow kills him with poison again After that, it's like we get it You like poison it's like Like does anyone draw to try new things now? Does anybody want to like be creative? No one wants to be creative these days Nobody wants to work these days and his last line of the movie his last line of the movie is so up for interpretation Snow lands on top of what? Suzanne definitely wrote that with so much meaning and it was just oh it was just Annihilated by every horny person out there. You just gave that audio to a lot of people You gave that sound bite to a lot of people that I don't think Need to have that in other news. I'm getting sweaty I gave this movie a four to five stars because even though I love the story and the lore of it I do think the movie has a little bit of flaws. Do I think this movie could have been splinted to movies? Yes, of course. Do I think there are some parts that were rushed? Yes, of course Do I think there's so much to elaborate on the book that you could have split this into two parts? Yes, of course Do I still love the movie? Yes, of course