So with the book because I want to get this out because Carol pinged me yesterday Saying hey, do you have that landing page yet? Because the one thing that I learned also from that that We'll call it a webinar, I don't know what you want to call it yesterday Was what these guys are doing all three of them the Charon dude and I've seen Charon around in some other some other places Between him and Dean and Tristan, it's you know, it's all about the data. It's all about the list Mm-hmm, and so that's the one thing That I've learned over the last several months. It's all about collecting data and then You know figuring out how to monetize it Yes, and so here's here's here's as simple as it gets like I'm gonna really dumb this down Like it's really this simple now The top of the funnel is where is where Everything starts and what I mean by the top of the funnel.  All that is is traffic Right Instagram post a Facebook post this post that post it's just to get traffic Where are we directing that traffic? So right now the only option has been directing it straight here But as we mentioned as everybody as we know the only thing that we're missing is the damn lead, right? We don't have that data. We're not collecting that data We're not collecting that lead right because Amazon owns it and they don't share it with us. So That's been your option. That's been your only Path is to direct them straight here. So yeah, what your friend is saying and what I've been saying No, we got to take them to a landing page so we can actually have them opt-in so Here is an example And and through cartridge so through cartridge. This is this is what we call an entire funnel If we were going to sell it straight through cartridge now with cartridge you need your own merchant account I use stripe to process the payment everything is processed through cartridge The analytics the cells I can look at the reporting. I can look at everything through cartridge But cartridge is not a merchant account what I use for a merchant account is stripe And so stripe is the most popular Online merchant account for business owners. So if you're selling anything on the internet, this is the most popular Okay, it's free. You're obviously charged per transaction as any credit card processor would charge I think it's like 2.9 percent is what I pay on every transaction Which is standard for anything and everything but this is the most popular So if we were selling it on our own Cartra is that one platform for everything? But here's what I'm saying is that we've been taking the traffic straight to Amazon and doing it that way and And and and you can continue to do that do it that way If you don't want it because because if we're gonna sell it on Cartra or our online ourselves like this And now we got to go through a merchant account and now we have to set up our own landing pages If we're gonna do it that way that means that we're also shipping it out Yeah, so so so that might be a headache as well And and at the same time you need inventory you need to be sitting on inventory because if these things start selling like hot cake Then we got to have that product on hand so we can ship the damn thing out So that could be that could be something else to think about as well because that could be another expense that we may not You know have right have a budget for right now, right? So with that being said if we're not gonna sell it on our own independently just yet And have our own merchant account just yet we can still leverage faith or Amazon however The traffic is gonna go to a landing page first which is what we mentioned before but and so that's when I came over here and created the entire Funnel, but at the same time and let me let me let me let me go to the category. Here's the book funnel So it's really just one two three four five six seven pages That is an that is what we call a quote-unquote funnel now. We don't have an upsell just yet We don't have a down sell. We don't have our course. We don't have any other coaching if we're talking just the damn book Okay, here's what we can easily do like you can easily like for example. Here's my here's my one simple Book page and so here's what I would here's here's what I'm suggesting now And and this is this is what I use through Cartra So I have two different sales pages one is an actual sales page and one one is this page right here So this is my sales page, which is what I created for you over here. That's this one over here It's already created all you got to do is go in there and edit But but but the template is is this right here. This is this page of mine So new book reveals the top five steps to implement on social media to capture more leads and build your personal brand fast So this is me I this template was already here It's provided by Cartra and I just came in and edited the words and put my own little words in there There's a picture of my book and so when anyone clicks on it and it's a digital book So I don't have to ship anything out. It's a digital book. They come here. They buy my book and It's instantly email to them through Cartra and they get a download they download right now Okay, so this is my sales page now In your case, you're not going to necessarily have a full sales plate page like this where they purchased it because again We're purchasing here independently versus purchasing on Amazon if we still want to remain purchasing on Amazon It's a simple page like this one Then I would just simply take them to one page Here's my free book page. So it's the same book, but depending if I like you or not Let me go to Sometimes I'll send people my free book page link So I'll send people here free book reveals the top five steps to implement on social media to capture more leads a bit of personal Brand fast. So there's there's a simple image of the book. There's a few bullet points. Send me the book There's a countdown clock. Here's a few testimonials Those are your six reviews that you got people can share it on Facebook Twitter Pinterest This all created on a cartridge page simple simple page, but as a person clicks on send me the book name email and then and then your button can say something like It wouldn't be sending me the book because they haven't they haven't you know purchased yet But but we can easily reward this however the hell we want to word it first name email And then this button will say something like show me more and then when they click on that button Now we capture the lead and automatically they're sent here. So that's one way you can easily do it um You can easily do it that way you can send them to one page capture the email and then send them here to make the purchase Okay That's simple. That's as simple as it gets. That's as simple as it gets Now on the marketing side of it all Here is one of my mentors that I that I that I've been learning from for the last few years This guy literally crushes it crushes it crushes it Um Has a company valued at a couple hundred million. So I I met him. He was here in Atlanta last year He was on I didn't meet him. He was on stage. So all he does with his books is If I click on any video and he just released this one traffic secrets He offers his books and before that he had comm secrets. He had expert secrets. He's had three books This is his third book and every book is free Plus shipping So he's getting that whole concept. It's free plus shipping and he's charging 995 for shipping. So he's still making a few dollars per per unit But what he does to market it is he simply goes facebook live And he puts out youtube videos And he talks about the book. He actually reads different parts of the book That's one thing that you're not doing. That's one thing that you're gonna have to do You're either going to go facebook live a few times per week and talk about the book Don't pitch the book talk about it. Say, hey guys, just wanted to come on I want to talk to you about chapter three in chapter three.  That's the only thing that that that you're not doing So it's it's either you're going to do facebook lives or you're going to run a facebook ad So that that that's what what I I I actually believe in I actually believe in the facebook ad because Shit, I mean a facebook live is only going to last for so long and and I have to do it every damn day And and and the exposure is only going to be so much that facebook lie is going to go to Going to go to all my facebook friends And and hopefully these few thousand that I have on my personal facebook page Hopefully they're interested These people on instagram the people following me Hopefully there's somewhat my type of of client which most of them probably aren't That's how social media is we get followers from a bunch of random ass people Yeah, you know and so and so That's why unless you're strategically adding friends like me My facebook i'll have my facebook back up in a in a in a day or so But if like what I did is I literally strategically Added my friends now my 5000 friends on my personal facebook page Literally every single one of them is a real estate agent Every single one of them and so what I've been doing as I mentioned in our email The way I've gotten business since 2016 is I literally direct message because every single one of my friends is in my niche I strategically Requested friends on facebook that way. No one does it that way All your followers on linkedin twitter pinterest instagram facebook.  They're not all investors at all. So that's why I'm truly against really to tell you the truth I'm against facebook live because we're going facebook live to an audience that doesn't give a shit Unless they do I could be wrong if you have 5000 women that are all real estate agents and they're all looking to invest Okay, great, but I'm willing to bet most don't have that Because they didn't strategically request friends that way at all That's why not only does the facebook live take your time But it also it also is is is exposing to maybe the wrong audience And that's why I'd rather run a facebook ad Target the right audience and have that damn thing going on 24 hours while i'm sleeping Yeah, and that and that makes it.  Yeah. Yeah.  We're pushing a book So it has to be daily. I'm I'm just and if it's not going to be do be daily Okay, shit three four times a week, but it's still your effort your physical effort You're either gonna do that or we're gonna do or we're gonna do a video on on and run that as a facebook ad That's it and and and again, we're gonna drive that traffic to a simple landing page To either no, we're gonna drive them to a simple landing page to capture the lead And either sell it this way Straight to consumer or we're gonna send them to a landing page capture the lead and then send them to amazon But see and and that that will work But at the same time the reason why the landing page and selling it Direct to consumer yourself is more powerful for is because of the marketing aspect of it all When I get people to a landing page and they enter their name and email they click submit and I bring them here There's going to be a drop-off rate That drop-off rate had it been had I had I sent had I sent them to To my purchase page which would have been cartridge. So for example, I bring them here And now now they hit continue And then they go through now now i'm collecting their information Before before the before i'm even asking for their credit card. I'm getting their information First name last name email And once they put that in look here's what happens Because because if I take straight and again, yeah, I see what you're saying. Yeah, I know So so that drop-off rate. Let's say I send a hundred people here And 90 people drop off I need to be able to retarget those 90 people And that's what we cannot do if we sent them straight here landing page enter name and email and then straight here We can't capture the data of those drop-off Of those that who drop off Versus versus over here. I can I'm asking for their email and and once once that email goes and here's what happens on my end just to give you an example Here's what happens on my end When when a person comes in here and they're like, okay, shit five bucks. Okay, no big deal. I I want some of that stuff Here's what happens. I enter their info or they enter their information It's a three step. They they went to the cart They're now in the billing and now they click continue And now I'm asking for credit card just like on the amazon There's going to be a drop-off rate over here and over here. There's also a drop-off rate So when they back out of this part for whatever reason I have their email and what I have set up in my email Is it is an email auto responder that's going to trigger the moment they leave this page? So because I got their email, I leave the page. Here's what happens I leave the page in a couple hours. They're going to receive an email from me Hey, Lorraine. This is david. I noticed you were about to check out but forgot Hey, click here and go straight to your cart and go back to the cart to complete the order because the book's not going to be available for much longer And then and then seven hours later. I sent another email automatically. Hey, Lorraine. Just wanted to follow up I know you forgot to check out but hey click here Right. So now I'm picking up the crumbs That tried to back out. That's that's what we call quote-unquote abandoned cart. There's going to be people that come here And abandoned the car and and abandoned the cart And that's a lot of people. That's a lot of people That's a lot of people and and and and it's standard for every business in every business 100 people come here There's a there's a large percentage that end up leaving But but the good thing is the small percentage that actually purchased those are the ones that can make us wealthy So I don't give a shit if if it's 90 fall off the 10% made me rich You know what I mean, but I still want to be able to retarget the 90% With future with future ads and and future emails and I need to have that email right so Without confusing you probably even more It it's possible if you just took them to a lany page capture the email and then sent them straight here And and then through the cartridge system We can set it up where we know who purchased and we know who didn't so that that that So so if I can't track who who actually you know what I take that back I take all that back we can track it. So if they come to a lany page They often submit they come straight here And if they don't purchase We have that email And if and and through the cartridge system we can tag them Did they purchase or not and if they did not purchase they get sent another email So this one cartridge system is all we need. We don't need no damn indian. We don't need we don't need no developer This cartridge system. You don't need to split your freaking 70 30. No forget that.    Are you kidding me? Like I got time for all that. Yeah, exactly You know, it's like I got I got to leverage it, but but I do know the power of social media So I have to leverage it and that's through advertising well Go ahead. I'm sorry. No. No. I'm just saying I I truly believe that you can easily do A three minute video and I I I truly believe you can do one per week And I actually have I was to actually have like a four and a half minute video perfect Perfect three to five minutes three to five minutes. I think I have to Well, so here's what I did because I thought about you over the weekend.  Let me do this and I said hey for those of you You know, if you've picked up my copy of flip the switch Um, you'll remember that in chapter two. I talk about I have my different case studies And I talk about that, you know, yes, I on the prize. Well, here's the actual property that I reference Oh my gosh In the book and then I like give them a tour of the house. I mean it's it's it's all of 800 square feet But it's a weekend lake house. Well, we're not on the water, but You know, but I'm like and this is we've had some, you know, we've spent time up here We've had Christmas up here. We built some great memories up here And so yeah, I have that it probably needs to be edited.  Here it is, you know And and the proof is in the pudding. It's here. We still have it. We still own it.  It doesn't have to be every day. So again, forget facebook live You could do facebook live for sure, but at the same time we're talking now real marketing If you were to do a video like that every week and we had a facebook ad running every week Now we're talking that that's that's what it's all about That's that's all it's about that's all it's about Is a simple facebook ad targeting your ideal audience And and having thousands of people Go through your go through your funnel. That's all it is taking it to one simple page and get in the order of the damn book That's it like that's it now eventually i'm gonna i'm gonna really really recommend that that I mean you can for sure leave it on amazon, but but you want to start you want to start your own damn thing We want to go direct to consumer Amazon i don't i don't need amazon amazon's fine because there's obviously a ton of traffic there But but but for for what we really want to do which is run paid traffic That that's kind of harder with with with how this is all set up. Yeah, which i understand. Yeah, you know, um and and one huge reason is because is because of just What facebook calls conversions facebook conversion ads is what we have to be running and that and that Set up is based around the thank you page so In this case, we don't have a thank you page We just have the landing page where they're entering their name and email once they click submit We're sending them straight here This would be technically a quote-unquote thank you page because they just opted in now they're taken to a second page This is what we're going to call our second page But this second page has to have a facebook pixel has to have your facebook pixel and facebook has to know what page this is And and because it's an amazon page obviously, you know, shit. We can't add no facebook pixel on this so It's going to have to be a completely different ad which which we'll have to test and that's a traffic ad So traffic ad is just driving traffic straight to a landing page And and and and and hopefully people opt in that's a traffic ad um But conversions is is what we really really need and and I don't know if it's going to work with with this page here um Just because the way the way facebook works that that's all facebook just wants your pixel on the thank you page This is our thank you page and our facebook pixel can't be on this So I wonder I have because I've got to wait till I close next week I have I've given away two copy and and there's a weird Yeah, and there's a weird format In the book. It's just kind of all I don't know if it was the printer I don't know if it was the printing from amazon or what it was because it looked fine when we submitted it Um, obviously he fixed it, but god only knows when that's going to happen. Um Because I have about 18 copies of the book at home right now Those are the two people if you ever give out a book again You need to get in exchange a review Right. Well, yes one my daughter took and she is going to do a review and the other one video review video review video Okay, and then the other one we um Holding their phones sideways always make sure they're holding their phone horizontal But go ahead. Um, and then the other one My husband mailed to um, my niece who's an agent up in new york Awesome, awesome Have her do a simple video if she if she's willing, you know, sometimes they're not willing but Make sure that that's you know, your part of your pitch moving forward say hey, man I'm willing to give you a free copy in exchange for a short 30 second video testimonial That's it Because you want those videos you need to leverage those videos For future ads And just future credibility, you know Yeah, but what we're saying so you you you have a closing and then hopefully what we're saying about amazon printing and all that What were you saying if I need to if I'm I understand exactly what you're saying So if I need to go the route where Um, I just ship out the books Just trying to think which you know Do I need to add one more thing to my plate right now? Or do I just go through the amazon page for now because carol's waiting on me to um To to have that done so she could do that Exchange with the other guys so I can get mailed to so that my book gets mailed to his list and his book gets mailed to mine Um email. So what did she wait on a landing page? He's waiting on a landing page because I don't want to just send people to amazon. Yeah, okay Okay, perfect. So then why don't we just Here's here's okay. So this is this is a long form This is a this is what and this this one page has sold literally millions and millions of copies of a book Not my book But just other books because this one template has been used for a lot of different people. This is what's provided in kartra It's just one long sells page You can add images, but all this is the template all that is the template and it's just a bunch of freaking text Send me the book Send it it's just a bunch of text, but in kartra. There's many different templates So if I click on this green button I can go to squeeze pages Which are just And i'm telling you a landing page is basic clean and straight to the point. It's not a website So that right so so you don't need it to be super crazy fancy In here, here's what you can do later on because I don't know your exact taste I would come in here fire you maybe later on tonight when you have a few minutes Log into your kartra account click on my pages Click on this green button And then you're going to look at you're going to look at squeeze pages because that's a landing page is a squeeze page You can all and so you can scroll down and just kind of see what to all the colors All that shit can be changed the image all that can be changed, but it's the template that we're looking at And and so there's a ton of different templates. I want you looking under squeeze pages to the left I want you looking at maybe even video sells pages A video sells page is where Again that link that we're promoting they go straight here and it's a simple video lorraine. Hey, thank you so much, right? It's a simple 60 second video Getting them to purchase you can look at video sells pages and see what template What template you like or you can look at or you can look at there's long form sells pages Which which is really really cool as well So you can look at different templates see which one you like you can look at that one or you can look at product launch Pages where now like here's here's a preview of this one So there's the top part there could be a quick little video There could be your your your four testimonies or reviews and then there's some other basic stuff about here's chapter one Here's chapter two. Here's chapter three and so we can explain a little bit right there And then there's a picture of your book Order my now So the template is there Right so so that it right there is super clean and super simple that right there is already done So we can we so you can look at product launch or you can look at even product review There's a few templates under product review and then that's about It that's all you really need to need to focus on squeeze pages video sells pages Long form sells pages product launch and product review. Just pick out the template Pick out the template and here's all you're going to do you're going to click on it You're going to click on you're going to click on select And then you're going to click on launch builder And then you're going to name it whatever Name it whatever and then we're going to put it in the book funnel And then just leave this no site in particular click on create And now we have it now we have it now we have the template and then let's let's jump back on as soon as possible tomorrow whatever And then and then and then we'll spend that time Decking out this one page Okay, and that's our page.  We won't use this you know specific page, but um All we got to do is hover over like you could like you've done this before right like on the other on the listing one But hover over you could change the text you could change the image all this bullet points We could change all that so everything is already here All I gotta do is scroll over and I could change the damn text on any of this stuff like and write my own You know and and especially if you have an editor or any or a writer I mean she would crush it at just at just this like the template's already there filling the damn blanks She's gonna create the emails. Yeah, I just have to give her the link to the landing page because she's gonna write She's gonna write the emails. Yeah, perfect. So then that's And again Those emails are are hosted in cartra. You don't need a separate email auto responder for that No, she's just doing the email for the swap and then got you got you got you and then that's the other thing I need You know and I've been I was trying to look somebody told me about free up So as I'm free I'm trying to find someone that can help me write some content You know Mm-hmm for for all these follow-ups and all because that's the thing, you know I'm on some of these lists.  Here's what's even better And here's what I do what I do is when you when you go and and get my book for example There's a series of emails that come after And those emails because I'm no professional copywriter either But at the same time to me Copywriting is really just the real Lorraine because your audience they're attracted to you because of you So what happens a lot of times with all this junk email?    They're too damn whatever in your emails Dumb it down Put your own personality into it But what I'm saying is that in my emails not only do I text how I speak? Like I'll even say bad words here and there in my damn emails because I'm attracting an audience who are attracted to me You got to understand that like a lot of people on on social media Content creators we're all content creators.  Yeah, and I'm very particular about that. I mean, right? You got as long as I've got some basic Content then I'll make it my own And and so carol because carol helped me with the book and there are a couple of things that she helped me With like the intro or whatever that I went back So I had the framework. I then went back and put it all into my own words Perfect. So here's what I would do also on top of that with the email speaking of these emails that are going to follow Simple videos lorraine simple videos So so what I have if you go through my book funnel There's a there's a series of emails that follow and in every single email. There's some basic text And there's a video In that video they click on it And in that video it's me talking about the book Strategically talking about the book but it but it but it's me and video So so what I would do if I were you is I would start making a series of videos for the email Which would allow you not have to write a bunch of freaking texts Like now now because well the crazy part about video is people become indoctrinated when they visually see you on video The reason why you're not opening up all that junk mail because there's no personality and there's no one There's no real person branded to it.  That's what we're putting out on social media.  I just don't know how to take off My re 360 the logo that's on there Because I did this for a friend of mine who was supposed to be launching his real estate platform And he wanted to promote me and my book. So I have eight videos up on there. Maybe I can use Some of that or cut some of it down Is so that it's not so long or use some clips But then again that something else I need someone to help me with because I just I just don't have the time to do all of this Send me the link to to one video and I'll find all of them And and and I'm telling you that's the email Those are our series of emails. It's video And so when they get your email, which is my communications you click on my communications And then and then when they opt in they come to the landing page they enter their name and email They're on an actual list But that list is tied to an email auto responder, which is our sequence So in this sequence Those are the emails that are going to go out And and and I'm just saying video video video and in these videos. We're talking about the book So I have 10 emails that are already pre-written ready to go out over the next 20 days One's going to go out every other day. So you're going to download the book You're going to buy the book today and two days later. You're going to get the first email and I have 10 of them So it's not like we got a set of hundreds. It's like 10 and we spread it out over every other day So so over the next 20 days, they're going to hear from you And so and so again in those emails We're just all we're talking about is in the book in my book for for example to give you the perfect Perfect example in my book. I'm teaching five steps so In my emails that follow Our videos On the five steps That's it Like that's it Like so the first video that the first email that goes out. I'm talking about step one and it's me on video Screen sharing showing them step one. Hey guys, this is david just wanted to follow up I know you downloaded my book a couple days ago. Hey, remember in chapter one where I'm talking about step one Here's what I mean by it. I'm actually going to visually show you I'm going to walk you through screen through screen share and I'm going to show you what this step one is all about This is going to be a game changer. It's going to really take your branding to the next level Now if I wrote that if I wrote that in text You would just be throwing that in the junk mail But if I actually titled the subject line in the damn email. Hey guys, watch this video. It's on step one People are going to click on the email watch my damn video and without even knowing it Call it uh psychologically become indoctrinated. That's the power of video Is that once you see someone for a few times and you actually like what they're speaking and and you're interested in what they're speaking on You become quote-unquote indoctrinated Meaning you start to trust them. You start to like them.  So video this whole video thing. It's not just because oh, we want to do video No, dude, there's actually science behind seeing my face my ugly mug On video there's there's science behind that That's why my youtube channel is starting to explode because it's video I'm showing the real me.  No. Do I need everyone to like me? No Like that's what I'm saying like people that are creating content on social media Think that they need everyone to like them. It's like dude.  I don't need everyone Like even my youtube channel right now I'm about to cross 700 for the month as far as income on my youtube channel And it's a small youtube channel. I'm only I'm only at a couple thousand subscribers But that's already gonna offset an extra 700 a month In residual income for me.  I'll take it Right and that's on 2 000 subscribers, which ain't nothing But 700 a month that pays damn my car note that pays, you know a lot It offsets some good expenses monthly that I have right and it's not even big yet So if so if I'm out here trying to impress the world I'd screw myself and that's what a lot of social media people that are putting out content.    Don't even put on makeup Because the real people that gravitate to you those are your customers man And as long as they keep seeing us on video and if we're running that video as an ad that means thousands are seeing us while we're sleeping That's how we really leverage it and get thousands of people to know who we are by tomorrow Like that that's facebook advertising And and when we can keep doing that keep doing that keep doing that keep doing that's when the magic happens And we got it. We got it. We got to play with big numbers. That's why this whole social media posts in here posts in there It's like dude, you're playing with small numbers Facebook ad the only difference is that we play with big numbers That's the only difference now. We're we're willing to pay for big numbers big exposure I need 50,000 people to see my shit by tomorrow not the 5,000 friends that I have and only 200 of them are interested in investing Right, your your followers on instagram. You got 4,000 followers on ig But how many are actually interested in what the hell we're doing? Right, so I don't need 5,000 followers on instagram I need 500,000 in my audience seeing my shit by tomorrow and the only way I can do that is through a facebook ad And and and a landing page. That's it. So That sequence emails Video that's all I'm saying video video video video where you're talking about the damn book Let's break down the book That's your content and that's your content for the front of the funnel these videos that we're going to start putting out That's the content.  He's literally reading his book That's what he's doing in his damn videos.  It doesn't necessarily have to be like that You don't have to read the whole damn chapter but pick out a few paragraphs pick out a paragraph and say hey guys I want to break down this paragraph. This is what I wrote on page 19. And here's what I was mean. Here's what I meant by it That becomes the front of the funnel and it's also the back end, which is your email sequence your email auto responder See and then I've got I've got to go through.  I Had I haven't looked at it because I actually did a workshop in When did I do it january? Where I had someone record the entire thing. There's like three hours of content um She cleaned it up and stuff I haven't looked at it since she sent it to me because I haven't had the time to just sit down and go through the whole thing But I literally went through a deal and how to analyze a deal and how what's the maximum allowable offered some of the Things I talk about in my book. I have all of that It was just me in a classroom with a white board and the mls up go and look this is how I analyze my deals I'm sure I could choose some of that too. I just have to go in there and And just get the time to sit down and look at it and figure out where to cut it where to clip it because Um, that's just me being me in like and I like to educate. So that's just me being me in like teacher mode mentor mode I've got to go through that too because I that there's quite a bit in there as well I just don't know how to edit or cut or do any of that shit Okay, well the editing I'm telling you the editing is not even not even important simple video on your cell phone That's it No, I'm saying I've got I've got some good content on there. That's already got you. Okay. Okay. Well Send me those videos. What made what are we at me? Why is it why is why is it so late? I have no idea that right there is a problem. That's a problem Why the hell I so I think it's because No, it can't not that long My book people. Yeah, I shouldn't take that long because people got their books Fairly quick. My daughter took a week for me to get my copies It took three weeks and I think it's because they're trying to just push out from when I logged into amazon at the top of my page It said that they're having shipping delays because right now they're shipping essentials first before they ship anything else That right there. We got it.  That's the That's the that's that's what sucks about amazon sometimes Well, actually, I mean amazon is is a beast.  Like that's that's we got to we got to we got to I don't That's what I have no control over amazon Exactly.  You got to be sitting on at least 100 books at all times Like you got to be we got to be taking people straight to our freaking webpage them ordinate on online through through Cartra and and and and whether it's your daughter melin them out and that's her job Your job is to you're you're now in our shipping and receiving department daughter You're now trying to get through law school right now. Yeah. Yeah, so so don't put too much on her plate Say forget about my my paperwork forget about let me handle my business on the real estate side I need you in the shipping department. Yeah, she doesn't do anything. Um, I'm wondering Since I have And just do it for less or something I have the I mean I have the pdf of the book. I have the digital copy Okay, you have okay. That's what okay okay, so Do you understand that you could be selling that digital copy like I'm selling my digital copy for 550 and and and do you understand that Let's do the math like taken into because obviously I had my my 2.9 2.9 percent credit card transaction fee my profit My what did I do wrong? My profit is probably like I'm telling you this is how powerful digital is 2.9 percent What am I not doing right? I don't know what you're trying to do. So well, I'm just I'm just um Actually, that that's actually I'm so sorry. That's 15 cents.  Everything we're consuming is digital anyways So if I can go to your damn website and order that thing for 550 or even nine bucks Here's what I would do. I would sell it for I would sell it for seven dollars Seven seven ninety nine is the kindle edition seven ninety nine And it's a digital copy That is it lorraine. That is it. I have nothing else to tell you man. That is it. That is the silver bullet That is what we're gonna do. We're gonna sell the digital copy screw amazon screw the physical. We don't need it You don't need it You will make way more. You'll make a hundred times more selling the digital copy Okay, so what page do I need to do then for them to get the digital copy? in cartra Again, I have we have these simple I'm gonna go through all of those All you're gonna do is simply and all it comes down to is yeah Going through going hitting the green clicking on my pages to the left clicking on the green button And then going through those tabs that I mentioned Okay, okay, and just picking out the template picking out the simple template Let's let's do this really quick Click the green button and what you're gonna want is a simple squeeze page. That's all that's that's the landing page That's the landing page and then we want A thank you page. So after they opt in send me my free copy now It takes them straight to a thank you page where I would suggest one of these on video. Hey, this is lorraine Thank you so much for downloading your free copy of flip the switch I just wanted to personally introduce myself and say thank you for getting this copy I want to kind of give you a little background on what I do and how I even came up with the concept to write this book Right, so it's a quick one minute video thanking them Introducing yourself And also most importantly telling them telling them to check their emails over the next couple days Because you have training videos that are coming out to describe the book So so so now it's you on video. That's the thank you page. That is it And then so we have the squeeze page. We have a thank you page and then we come over here to my memberships And we click on files right here at the top And we upload that file.  Let's let's set up a book funnel book funnel Category so all so any pdf that we need to add to that, you know, we could just you know strategically categorize everything now And then we're gonna upload that file. Hang on. Where where did you do that? Sorry? No, no, no worries. I clicked on my memberships on the left my membership My memberships on the I'm recording this so I'll send you the copy My memberships we click and and I didn't record any of the beginning just just everything in the end So I can really teach on this cartridge thing My memberships and then files And then you upload that file So I already have the funnel. So the category I mean, so we click on book funnel Uploaded straight from your computer the pdf. That's where the pdf goes. So right here if that if that was the pdf I'd open it and then it would it would it would now be in fact, let me just give you let me just do this as an example So I'll upload the pdf Okay, let me just um, it's the title. Let me just come back over here real quick So just make sure the title Is not so long Actually, let me just edit the title So if I edit let me Where the hell can I Why can I rename it all I got to do is rename it Um, actually, you know what my bad. Let me go to downloads. It's right here. Okay, so let me let me rename this And then if I go to 10, let me Let's just let's just take out This okay, so it just has to be a shorter title the actual Um, name of the file. So now 10 real estate 10 real estate. Okay, so let me come back over here And then what I'm going to do is let's cancel this out click on my memberships click on files click on the green one Hit the drop down go to book funnel upload file And then it's in my downloads. It's 10 real estate right there. So I open it now We have that file we hit next And now this link Is what I put in the email. So I come over here. I get url I copy this link this link the moment they come to the page They enter their name and email send me your digital copy now They go to a thank you page instantly cartridge emails them the link to download So in in what I would do is I would do it in my forms And I'm going to help you with all this stuff. Don't even worry But in the forms, this is where this is the form that they would fill out So this is for the listing, but we'll do another one for the book This is where that initial email. So the initial email that goes out to them right away That's what this form is all about. So we're asking for a name and email And we can ask for more information if you wanted to but name and email is all I suggest asking for on the front end Um, and then the success page is the thank you page Which we'll add later and then here's the welcome message. So this welcome message This is what what we had for the actual listing This is what we'll have for the book. So in the book this button In the book email click here to download your copy now This right here is where the link goes for the book That's it that is it and so that email went out instantly And then now over the next few days, they're going to get a series of emails Educate them on the book and when when when when we're ready for the next step The next step as i'm telling you is coaching either either either you're going to provide a coaching call where we're charging I think that's major major major powerful for you and that's simple One day a week we jump on zoom and I do a group coaching q&a To walk you through everything the ins and outs of investing in real estate And it's 97 dollars a month and you get my you get all my time For and let's say we even go two hours. We go two hours Once a week on zoom and it's 97 dollars a month I'm telling you Lorraine like that right there is so powerful. It's so simple And it's all digital No overhead. No expenses.  We don't need none of that I don't need no 70 30 split with no freaking indian. I don't need none of that So That right there is super super powerful and and that's all you that's all you so Again content is where it starts content and and the best way to create it is by educating not selling Educate the consumer talk about the damn book Send them and direct them to your link That is it and we're selling our digital copy at 799 Actually, you know what I would do I would do I would do I would do I would do I do seven bucks seven bucks Because even at seven bucks Even at seven bucks you go seven seven times 2.9 percent, which is your credit card processing fee.  What is that six? freaking 71 six dollars and 71 cents. You're still profiting six 70 And you don't got to ship out anything It's like dude, how many how many of those can we bring in a day? Like without even lifting a finger Without even paying a middleman like amazon That's powerful that that right there is super powerful super powerful And that's simple So I would go right now all digital all digital digital ebook digital marketing Send them to a landing page. That's it Okay, I'll work on that later Later today Yeah, come come into my pages and just pick out pick out a squeeze page Hit the green button click and again, let me let me really really really walk you through it Like let's just pick out pick out a squeeze page and once you find your one hit select And then you're going to hit launch builder And once you go into launch builder, then you name it whatever you want Let's put it in the book funnel category. We don't need any we'll go no site in particular click create And then once it opens up That's the builder you don't really need to play around with it right now I just need to know your taste and see which one we we want up there and again The colors all that all that stuff can be changed. We just need the template And so once we come into the builder, then you're going to come up here to the top right Once it loads, you'll come to the top right and then you'll just hit return to dashboard And that's our squeeze page. I knew there was a question I had um Hit this return to dashboard and that's it. Okay. Go ahead. How many How many people? So can you email from karcher like hell? Yeah email from like you email from like mailchimp because I I went in and I pull I look I finally looked at this list last week because I thought I was like I got to see how many people I have in here And so I have about 6,800 people on that mailing list And I need to go put them somewhere and so I didn't know if karcher had a limit on number of like emails and stuff There is a limit, but at the same time Who's whose list is that your list or someone else's list? So it's a combined list that my one of my colleagues and I we got together and we just And then somebody's like, well, that's you shouldn't do that. I'm like, well, it's too late. It's done We did this about a year and a half ago and we combined our lists to have a bigger mailing list So it's a list of investors and real estate agents Okay, who I'm going to mail So I'm going to mail to them Tom's book and Tom's going to mail my book to his list That's why I want to capture that information because I don't have the people on his list and I want to build my list So, um, yeah, they're right now. It's just sitting in an excel spreadsheet. I've never done anything with it Okay, and it's time I start using that list and doing something with it because somebody's like you're sitting on a gold mine Like but I don't know what to do with it. That's the problem Okay, well, we just need to upload them into kartra And that's it. So File we can upload it into kartra. It is it's a csv file. Okay. So over here in my communications This is where our email list is this is where our email otter response So so we have our list and then we have then we can look at our leads And then tags I'll teach you about tags but then communications This is where we can come in and send out one email randomly Let's say for example, we just wake up and we're filling some kind of way and we got shit on our mind And we want to email it to our list. That's a broadcast Your sequences are the email otter responders. The emails that are already preset ready to go out Yeah, and then your automations are if they click on this put them on this list If they unsubscribe from this list send them over here. So automations. I'll teach you later And then the analytics we can look at who opened it who clicked all that stuff into the analytics But when it comes to what you have we click on list And then we can name the list and then we can simply upload it from right here Okay, all right. I'll do that later So so that yeah that part that part's simple That's just uploading as long as you have the csv file then we can we can upload it for sure Yeah, it's it's a csv file. Yeah And it's tagged with And I have it tagged with who which which partner I partnered it's two guys and we like I said we combined our list And it'll say it has my name and whoever's name that list came from so so I okay perfect So so here's the call to actions obviously we guys start thinking of content and again keep it simple talk about the book That's your video content.   That's your video content And then that's also your emails that follow Okay, so that that's number one number two I want you thinking ebook I want you thinking digital copy the hell with your physical copy the hell with amazon I want you thinking physical copy and you don't need to sell it for that much You you don't need to sell it for that much at all because again the profit margin is way greater than than that physical copy Or or or equal to Figure out whatever Yeah, yeah, so so if we sold a digital copy at seven dollars and fifty cents seven fifty or seven dollars seven dollars seven dollars That's my digital copy I'm telling you lorraine you have a shitload of people that buy that And if we can control all that through our pages in cartra to to set up the facebook ad Because that's what's needed is that thank you page to run successful facebook ads It's conversions. We need to know that thank you page And and and that and that's what we need the landing page for But number two digital and then number three I want you in the my pages later on and just pick out pick out pick out a squeeze page and pick out a thank you page And that's it lorraine. That's it. That's it. That's all that's all there is to it, man That's all there is to it There's nothing else and and again you you can drive yourself crazy by thinking you have to post on all these platforms all the time That's what's also driving you crazy is thinking that you have to be doing that Which the normal person has to if they're not thinking leveraging facebook advertising Then that's how they're thinking and they're overwhelmed Thinking that way thinking they have to always be posting all the time It's like dude. I'm telling you you don't have to do that If we did one damn video a week and ran it as a facebook ad We would sell a shitload Especially with this new way digital ebook Us controlling the landing page selling direct to consumer We will crush it work. You're gonna crush it already consider it done consider it done You're gonna freaking crush it through through stalin and ebook so Let's chat again ASAP tomorrow during the next week whatever like but but but sometime today or tomorrow Come in here click my pages and at least just get up the damn landing page like let pick the template And then and then it takes you know a couple minutes just to decorate it But we need we need a little bit of content, you know on that page Which can be the content that you have already on your damn, you know freaking Yeah, somebody actually told me it was I I have a very good She's my best friend and she's super particular and she used to write. She's like whoever wrote that Yeah, like the intro on amazon because whoever wrote it. It's really well written. I was like, well, thank you because I wrote it so I'm really good at writing when I put my mind when I want to I actually really like to write Okay, so then you can easily you can easily decorate a landing page and the landing page again It's not there. There are there are long form.  Yeah, that's what most people would think but at the same time There's science behind this as a person reads the whole damn thing again. I don't need everyone I see a handful the handful that actually take the time to read the whole damn thing Those are the customers that I really really want those are people that are going to actually buy And so there's science behind a long form But at the same time if you want go if you want to go short form You can go short form as well And the only reason why this is long form is because I'm actually selling it The other page was short form because I'm just giving it away for free So so you have enough content to write at least this this much information Like and again, they come down here. Send me the book and boom seven dollars Seven dollars and I'm telling you your back end is 97 dollars a month for a coaching call People will pay that and you label it as two hour two hour weekly coaching calls once a week Shit, I'm telling you I'm paying and even if you don't go 97 a month Even if you went because these are these are powerful price points 97 dollars a month is a powerful price point in marketing and also $47 is a powerful Power pricing point when it comes to digital products $47 so if we didn't go if we don't go 97 it's 47 So if I had $47 a month, you know, if I had let's just say a couple hundred people That I got on that that's not that bad You know, even even even at even at a hundred people, you know, you put a hundred people times 47 bucks I mean, that's 4700 a month in recurring commission Yeah, and I need to do it in a way and I would do 97 because even at 97 I mean I've charged people 150 bucks an hour. Yeah For for one on one and so my thought was to maybe do like a girl like a yeah Like a group coaching call or something 50 people at 97 bucks.  He's charging 500 dollars for a one-on-one session with him. Yeah And I'm like, yeah, I don't need five. I mean, I think that's excessive Yeah, it is and it's probably worth it. It's probably worth it. But at the same time He's taken him on individually one at a time and and and and he because he's probably successful and that's fine But you probably also have 10 calls a day lined up That physically is draining Like so if I'm doing 500 an hour and I'm talking to one person at a time, how many can I really do per day? Like not that many like well, yeah, he limited it to I have seven spots open I think it was more of a marketing. It's like, oh, I've got seven spots open and that's it and get them while you can and Yeah, but he's yeah, that whatever. However, he wants to create urgency That's fine.  Because even this phone call alone takes a lot of my freaking energy Yeah, yeah, you think I could do this to 10 different people a day.  That's reoccurring Because it's like tonight we have our ren Uh meeting our virtual meeting. I'm not because they're they're pacific with deborah.  I still launched my book. Um So, um Yeah, I'll probably work on that this afternoon because if I can have that link Set up for tonight. That would be awesome in case anybody asks me. I can just say go here um Okay, and then yeah, I got flip the switch books Book.com was taken but books.com was not taken. So if I need that I've got I've got that that I know how to do I know how to forward websites because I've done enough of that Time that I know how to go in and forward this to there. Okay. So then That part we got to just integrate it with cartra, which I'll help you do But it's just forwarding it to the link, right? Oh, that's right. It creates a link. That's right. Yeah, every page has its own link So we're going to just forward It's this link for example, and that's it But we have to and we have to add that domain to cartra And that's that's a whole another call. I can do that later. Yeah. Yeah, we'll do that for sure that part's simple That part's simple. But did you get it through go daddy? Yes, perfect. Perfect. Okay. Cool.  I don't know if you have that kind of time like Yeah, I don't know, you know, but but at the same time you could still give out the link and say, hey you guys Here's the link and we will be live within the next 48 hours Okay, that's okay. That's okay. So promote the damn link and say, hey, we'll be live in 48 hours That's that's okay And and and and and i'm i'm promoting this because I know we're now in a digital world So rather than going physical and and and use that as part of your of your pitch So you guys when I rolled out this book I was I was going to be you know selling it on amazon But as we're going through this pandemic and everybody's freaking out amazon have have their shipping Estimated shipping is completely it's like freaking so damn long. And so I didn't want you to wait In fact, I just had my friend david order a copy and he wasn't going to get his copy till a month out later So I had to kind of adjust and that's when I went to digital So now I lower the price you guys can straight go to amazon and get it for $1294 sure being my guess But if you want a discount and you want that damn copy now Here's the digital copy So you can use that to your advantage and give the real experience on ship, man I don't want you waiting a month to get my damn book. I don't want you paying full price I'm going to email it to you instantly And it's only seven dollars Okay you know so Digital ebook lorraine digital ebook. I'm telling you man. You could you can it's it's powerful super powerful Super powerful. That's all I gotta say so so pick out your pages tonight and then and let's try it again asap Okay No stress. It's all good. We're gonna get through it. Thank you Yes, reach out to me anytime and I'll be back on facebook in no time I was like, wait, where the hell did he go?  It's like the third time. They've done that to me But I'm looking at looking at like, okay his messages. I can't message him his face his profile's gone I'm like, what did I do?  No, no, no. See I come from When I was a lender I was I was a loan originator and even before that I I come and I came from telemarketing. So I'm a sales guy by nature. I started telemarketing at 19 years old Just working for random companies and selling shit over the phone and calling cold calling, right? And so I that all started when I was young but then also when I got a little older I got into the mortgage industry and we were also doing that we were cold We were not necessarily cold calling, but we were we were buying leads Yeah, my best friend who owns the company to this day. They do very very well He still is a lead buyer. So he purchases leads for all of his outloads And so I'm the type of guy that can dial 700 800 numbers a day And not even break a sweat.  That's what it is.  Well, look you gotta put your real estate agents. They need to buy my book I'll pay you a referral fee, right? Lorraine, I'm telling you man. I have 5,000 of them On my personal page. You and I that's our next call. We need to collaborate We need to do a simple facebook live. We can easily do facebook live because again Most people don't have an audience on their friends list that all fit our criteria.  It's like, um, I'm very Yeah, like I have I have everyone that is your ideal audience. They're on my friend list. So You and I need to collaborate. We need we need to do that. We need to go facebook live and we need to promote your book Every single one of them is your ideal client see because whatever should be doing right now and she's not it's like She can't get out of her own way and and rachel was so frustrated because she talked to her a couple of days ago She's like she doesn't listen. They're so worried about converting these women on this virtual call I think we have 100 107 women for tonight And they're so wound up about converting them into members.  That's the other thing. I'm glad she adjusted the time because the meeting in March was at 9 o'clock at night Because they're all pacific time. I'm the only one on the east coast And I'm like you have to be cognizant that I mean I have almost 1100 women in my meetup group That's a lot and if you keep tailoring everything to time that's Only really suits the pacific coast. Well, that's a problem. And that's why I told her I said You know, and I also told her when you send out the emails Can you please just stop posting everything in pacific time? Put all the time zones. It's you know, it's 8 to 9 30 eastern It's you know, seven to eight whatever it is Because I keep getting text messages from people going. Hey, I'm on the call But there's nobody here and I'm like, yeah, because you need to add three hours to the time because people just don't take the time To read the time zone. Yeah, exactly You know, and she's got this memberclips website that is just so cumbersome and we keep telling her People aren't going to go for meetup to then go to the ren memberclips website To then where they have to create an account and then sign in to then get the zoom link There's too many steps. Yeah. Yeah Well, everyone. Yeah, everyone's a little different. That's weird. Yeah, everyone's a little different.  Lorraine forget about everything else. Let's stay focused That's what i'm doing and just and let's chat again asap Okay, I got another call. All right. Thank you. I appreciate it. You're so welcome. Bye. Bye


For us, you know, we did the IPO right in the middle of the COVID, right, we listed in March of 21. And I think just the COVID push was a pretty strong push on generally people spending a lot more time on gaming, a lot more new gamers coming into the ecosystem. So I think COVID plays an accelerating role. Of course, gaming in India is in a secular trend, I would say, for a long time to come. I think from our two things, right, I think gaming from within the entertainment industry in India is going to be the largest sector by far in the years to come. I would of course be biased to say that as well, but I think that's the truth. And I think India is really honest way to becoming the gaming nation of the world. We can talk more about it, why that's going to happen. So I think it's been a fantastic time in the last two, three years, and I really think it is getting started.


Sokka is helping to welcome new families arriving from Africa through the Perth African Nations Cup. Now, in its fourth year, the annual event brings people together regardless of race, background or religion, all for the love of the round-ball game. The sporting event helps to foster a sense of belonging and acceptance for local emerging African communities. The Perth African Nations Cup was an organically created into community tournament which was started by a number of people who had vested interests in their own communities and they wanted to use sport, specifically the World Game as a tool to enhance the relationships between communities and create friendship in Perth, which is where a lot of people were starting their new homes and new lives. It's really good fun. If you love football, it will be easy. I would really encourage football to play and for the communities to come and support their teams and be behind their teams. Football was part of our life because that's how we grew up doing it. There was nothing else. We came to Australia. The couple of years would be hard because we couldn't get into the system and that much. When you come to football, it doesn't matter what color, what race, it does have a language of its own but the good thing is everyone understands it. It's not complicated. Sokka is very important for the people to get to know people, easy to meet people and try to understand the culture and the system, everything. It helps a lot. I think Sokka in particular is one of the vital tools that we have been able to utilize. To make friends within the community and it's obviously something which is universal and it makes it easier for us to get to know other people within the community. I actually met so many friends that it would have been difficult for me to meet them without having access to playing Sokka. A lot of the boys who have participated in football have made successful questions into whether it's the employment fields and education or so on. It's simply because they saw other kids on the Sokka field who not only play football but also who have sorted out their other life and slowly integrate to the wider community and make sure that they are just as much contributing to this country as much as anybody else I guess.


Hi, I'm Rusty Komori, and this is Beyond the Lines on Think Tech, Hawaii. I was the head coach of the Punahou Boys Varsity Tennis Team for 22 years, and we were fortunate to win 22 consecutive state championships. This show is based on my books Beyond the Lines and Beyond the Game, which many people find inspiring and motivating, and helps you keep the right mindset and perspective in dealing with life's challenges. My special guest today is truly an extraordinary leader and the highly respected president of Creighton University. He is Father Daniel Hendrickson, and today we are going beyond higher education. Hey, Father Daniel, welcome to the show. Thanks so much, Rusty. It's great to be here. Greetings to everyone from Omaha, Nebraska. Well, Aloha from Hawaii. Aloha. Father, I know you for a few years now since you became president in 2015, but can you tell me a little bit about your background, where you grew up at? Sure, I'd love to, Rusty, and let me just once again say thanks to everyone for having me on the show, and Rusty is a great alumnus of the class of 91. We're so proud of Rusty and his career and his leadership, and I hope we get to talk about some of that too as we move on in the show. I'm from Fremont, Nebraska, Rusty, and which is not here far from Omaha, and I went on to another Jesuit university in another state, and so being able to get to learn about Creighton and come back here is going to roll blessing in my life. I studied theology and psychology, and then entered the Jesuits a year after I graduated. So finished at Marquette in 1993, and then in 1994, I entered the Jesuits. Wow, Father. And I want to ask you this, what was the first job that you ever had that you got paid money for? First job was a fun job, Rusty. I was at a big swimming pool in our hometown, working as a lifeguard. I have an identical twin brother and an older brother, and with about 15 other friends and peers, we ran the city pool and taught swim lessons in the mornings, did private lessons in the afternoon, and then ran the pool through the afternoon and evening as, you know, sometimes 600 kids a day would come in for swimming. That sounds like a fun job for sure, and Father, I want to know, when did you decide that you wanted to join the Society of Jesus? You know, not unlike some of the things you yourself talk about, I met some great mentors when I was at Marquette University. One of them was the Jesuit priest who became, shortly after I got to know him, the executive vice president of the university, and then moved on to a different Jesuit university to be a president there. I've known this guy for over 30 years, and just to learn a lot from him. But it was during those years at Marquette, I never thought I'd become a priest and a Jesuit priest at that. But I watched him and I watched others around him, the Jesuits, have such a great impact on young people like myself. They were full of wisdom and stories and good advice and the right perspectives. Jesuits tend to have that great global vision and a sense of the way the world works. So I was really impressed by the way they were impacting young people. Oh, I like hearing that about the mentoring and just being inspired about that.  And then I want to know, what led you back to Creighton the second time? Right. Actually, I'm going to talk just for a minute about the first time I came here in the year 2000, and I taught in the Department of Philosophy. And those were, gosh, some of the best years of my life working with the undergrads here. And I actually wasn't much older than they were at the time. And it was that year when Father Schlegel came onto campus. He was the president then. Morrison had just retired after his great leadership. Then I came back as a trustee of the university back in about 2012 or 2013. And so I was, you know, be able to teach here. Be a member of the board of trustees. And then finally the trustees elected me as president in 2015. And Father Lanin was retiring, and he handed off university in a great perspective and a great position. And it was an honor to come in and take over as leader. Well, I mean, everyone that I know that's connected to Creighton, we're so proud to have you as our president of Creighton University. And I want to share my experience when I was at Creighton. I mean, I got recruited for tennis. And Coach Ed Hubs was such a great coach, a great mentor. He inspired us. He showed us that he cared about all of our well-being. He wanted to help us achieve our goals. And for us, when we went on the tennis court, we wanted to make him proud and play extra hard for him. I want to know, Father, what are you hoping students experience when they attend Creighton University? One of the things you yourself talk about in your books when you talk about leadership is about students making choices and embracing challenges and even adversity. And we actually, we try to do that at Creighton. So in many ways, we're following your good advice. Some of that comes from the wisdom and perspective of the Jesuits as well. But we want students to step beyond their comfort zones. We want them to work together, but to seek good mentoring, to ask important questions, and to embrace challenges by which let them grow. It's such an important part of their transformation at Creighton University. We do that in two interesting ways as well that I think would be meaningful to your audience. We create a lot of hands-on experience for our students. And we get national recognition for this. One of them is through internships. So plugging students in coast to coast and out in Hawaii in different important internships in their lives as young people. It gives them that hands-on experience working in courts and corporations and clinics and such. And then the other place that we do a really good job with that is right in our own laboratories and libraries. We get national recognition for undergraduate research. And that leads our students into graduate and professional programs generally of their first choice. Oh, I like that.  And let's talk about my books. You have my first one. I need to get you my second one. And as you know, it's all about creating that superior culture of excellence. And that's what you and Creighton University is about. And it's also about leadership. And I want to ask you, what do you feel the best leaders do? I think the leaders keep challenging their people to grow. And that's been interesting during this pandemic as we're in a lot of Zoom meetings with the university, my own cabinet, my own president's council. It actually becomes a bit more of a challenge to see how they're growing and moving on in their positions. We've been able to be very productive. But I've noticed that interpersonal reaction and engagement is so essential in leadership. But creating a culture, too, of self-awareness and thinking critically about the decisions we're making, about the opportunities in front of us, about the way we're working collegially and getting good advice and diversity of perspectives, I think that's important, too, in leadership. Yeah, I totally agree with you. And, Father, the other thing that I loved about Creighton was the class size. I mean, it was such a great ratio of students to teacher. And oftentimes, the professors were very open to meeting outside of class and their student aides as well, the teaching aides. And is that still happening at Creighton as well? Rusty, one of the special features of an education at Creighton is that we have a teacher-scholar model with our faculty. So some of the best researchers are still working hand-on-hand in the classroom with the youngest of our students. That is what's helped create also this culture of productivity and undergraduate research, where our young students are brought into the passions and the productivity of faculty right at hand and watching them work and publish, show results. And that really inspires the students. But you're right about those connections that happen in our classrooms. We keep small class size. And then those professors offer that one-on-one individual mentoring. And our professors, too, they're just genuinely invested in the success of our students. It's kind of the stuff you talk about in your own books about challenging people and bringing them along. Yeah, and I felt that the professors care about what they're doing in their classes and the students that they're trying to impact in a positive way. And one more thing about leadership, Father. How do you see Creighton's role in developing and enhancing leadership among their students? We do that in a number of ways. One of the ways is that hands-on experience we were just talking about, but also creating the kinds of positions here on campus where they assume different responsibilities and they're held accountable. They get out and speak with their peers and try and exact projects for the good of the university or for their own academics. And so we see our students time and again stepping up. As leader myself, I like to meet every Monday with a group of students. It's a different group of students week by week. And we're going to try and figure out how to do that during this pandemic. But I asked two questions to begin with as they introduced themselves. One is all the basics. Where are you from? Where are you living on campus? What do you study? We get all that done. And then for the second round, I say, what organizations are you involved with? And where and how do you embrace leadership in those organizations? And I'm impressed week by week how really truly engaged our students are in these different organizations on campus. The Greek system, student athletes, campus ministry, service and justice. You just go down the list, Russ, and you see our students engage working with people, working with one another and creating a lot of great impact around them. I love hearing that, Father Daniel. And one of the things you just mentioned was Creighton Athletics. And when I was there, Creighton was with the Missouri Valley Conference. And then now we're with the Big East.  One of the things that Creighton and other schools like us, when we went into the Big East, especially schools in the Midwest, we all assumed that we'd have an uptick of enrollment from East Coast states. And that didn't happen for any of us, for Marquette University, for Xavier, for DePaul, for Creighton. What it did, Rusty, is it created coast to coast and out in Hawaii and around us this great recognition of who and what Creighton is and where we are. And so we're in exponential more households, millions of more households, four months of the year through the winter with our media contract, the exposure on men's basketball, and then through that other programs, which is getting notoriety, we do a great job in tennis. One of our program you were involved with years ago, one of our students there got the academic championship for the Big East recognition, not only a great tennis player, but awarded for the best GPA for the Big East male athlete. So it was terrific. Volleyball, those women are terrific. They take on a big 10 schools. So we have a great program. Creighton was really able to step up into a new and different competitive arena. Again, something you would coach yourself for good leadership is being able to embrace different kinds of challenges and take the next step. And Father, going beyond that now, like you mentioned, there's so many Creighton sports teams that are having some major success. How is the Creighton sports experience, the athletic experience, such a key part for all students now? I think our leadership in athletics with our athletic director, Bruce Rasmussen, he's been with us for decades and our coaches. I think one of the things they bring to the job is they remember that our athletes are student athletes, and they're an important part of this community. So we work hard not only for their competition on the court and the playing field, but also to be strong and engaged in the classroom. When I was teaching here, Rusty, gosh, over 20 years ago, some of the best students in my classes were student athletes. It's because they had this structure of time and organization. They knew their priorities. They had to get to practice. They did their homework. They prepared for tests. When our student athletes were traveling, they'd come in a couple of weeks in advance and they said, I need to line up. What's going to be the homework and how can I be prepared and how can I catch up when I get back? So I'm just consistently impressed with the athletic program here and the achievement, the focus, the sense of priority in their lives. It's painful, Rusty, that we just announced last week that we have to cancel because of this pandemic, our full sports programs. So men's and women's soccer, men's and women's cross-country. My niece, by the way, I'm gonna give a shout out. She's a cross-country runner with us this year. And she was looking forward to a great season. And the other sport is volleyball. So we'll hopefully be able to play those competitions in the springtime. Yeah, you know, in my second book, Father, I talk about that life doesn't happen to you. Life happens for you. And I think if everyone just, you know, as disappointing as that is, I mean, if they try to see, you know, what are the positives that's gonna come out of it? What's the silver linings and really have the right mindset and perspective? What are your thoughts? Rusty, I like that a lot because, you know, things do happen in life and we have to step up and embrace them and keep adjusting and moving on. We're asking our campus community, I just welcomed 1,000 new freshmen. And by the way, 6% of our class of 1,000 are from Hawaii. So once again, in another year, year after year, we have a great contingent coming from your state, Rusty. And a lot of them come right from Honolulu. It's so impressive. So about 60 kids from Hawaii this year, 6% of that freshman class. But I told them, I said, you know, you're coming onto a campus that looks and feels a bit different than usual. We have to embrace ways to negotiate the classrooms, to do this safely, to recognize the protocols and policies of this pandemic and we'll get back to a new normal of some other time. Right now we've really got to be careful and protect one another. Part of my message too as leader of the university was to be very intentional about the kind of community we're forming here, how we can care for one another and support one another. So Father Daniel, let's talk a little bit more about the coronavirus pandemic and how you've had to adjust and adapt to the situation. And I know that you started classes today and there's spacing among students in the classroom. What else are you doing? This has taken months and months with a lot of moving targets and uncertainty, but we have created like you've got a picture there in front of us is this spacing in the classrooms. We've decreased density in the dormitories, our residence halls by 18%. We've put a plexiglass in spaces where there's a lot of interaction for kind of the customer service operations of the university. We've put up barriers and other situations and spacing in our laboratories where students stand side by side and work on projects. We've got a program every day where we begin with a campus app check-in. So we're on our own mobile devices indicating if we have any symptoms or not, we report to a screening check-in spot. At least we're into that for the first 30 days whereby we get our temperature taken and get screened in that regard. So there's just a lot going on. We had a mass last night, Rusty, down, it was called Mass at Morrison, Morrison Stadium where we play soccer. And we had about 800 kids come and they were all spaced out over the field. And we tried to get it done in about a quick hour, but it was a great experience of bringing people together, talking about the importance of the university about being a community, just doing around the faith perspective of our lives. Well, I like hearing all of that, Father. And through these years, Creighton has consistently is ranked among the top colleges in the United States. And what do you feel is the big difference between a Creighton education versus some other universities? That's a great question. One of the first things that comes to mind is the fact that we are Jesuit and Catholic. And so we bring with us 500 years of excellence, the kinds of excellence you talk about in your books when you talk about a culture of leadership. But it's that Jesuit perspective of education grounded in the core curricular studies of the humanities which ask our students to matter what they're studying, ask them to think deeply and broadly about themselves and the world around them. Rusty, the second thing that comes to mind is the graduate and professional programs of this campus. I would say that of the Jesuit universities around us in the United States and the world, Creighton University is one of the most complex in regard to how many programs we offer. So we've got all the health sciences programs which a lot of students from Hawaii come here to engage. We've got medicine and nursing and dentistry, the therapies, pharmacy, a new physician assistant program. We just opened that too here in the city of Phoenix which I hope we can talk about in a minute. But we've got business and law. So we've got not only the questions of philosophy, theology, language, literature and history, but then all of these graduate and professional programs through health sciences, business and law. And that makes this a real stand out. These are difficult years, Rusty, for colleges, universities. And the pandemic has really created the situation that creates very focused leadership, responsible budgeting, strategic recruitment efforts and Creighton is really poised well for a strong future. And Father, like you mentioned Phoenix, Arizona, most schools are getting smaller, yet Creighton University is expanding and about into the health sciences in Arizona. Why did you choose Phoenix as the campus expansion? I remember you approached me and back in January and we were together in Honolulu for a Creighton event. We had, I think we had 300 or 400 people come out for that event and you were so excited about Phoenix. You're like, Father, this is a great move for Creighton. In fact, I like to talk about Creighton going to Phoenix as kind of another big East moment for us that we're stepping up and we keep nationalizing this university in interesting ways. So interestingly, our going to Phoenix is a little bit less about us deciding to go there and more about being called to be there. Health sciences and healthcare professionals in Phoenix knew about the range of programs at Creighton University and our identity and our mission is Catholic and Jesuit. They said they wanted to work with us. So we started way back in 2005 with on the ground engagements with medical students, clinical rotations just in the summers. And look what years later, 15 and 20 years later what that's becoming is we will open next year. I was just looking at some of the building projections, a new health sciences campus with a four year medical school in the city of Phoenix. It's gonna be a campus that houses about 900 students and it gives us the ability to expand almost quickly. So we can keep being creative and innovative about the other kinds of programs. And I think too, being, gosh, what is that? A couple of thousand miles away is that our Phoenix campus is gonna be good for Omaha. So as I'm proud of this pipeline of undergraduates coming from Hawaii to Omaha, our numbers are up in Arizona. And in Phoenix in particular, those kids coming here, probably with the hope to get back to our graduate and professional programs in Phoenix. Oh, that's absolutely terrific, Father Daniel. And let's talk more about our Creighton Hawaii connection now. And it's, I totally look forward to your visits to Hawaii and this was a picture of the year prior when we were watching the, with our alumni in Hawaii and watching the March Madness basketball cheering Creighton on. And, you know, all of my friends and people that I know from Creighton who graduated, they're all successful for some reason. And there's no, I mean, it's, when I look back at why, it's just everything that you said about the Jesuit values and just the difference about how Creighton does create that superior culture of excellence. What are your thoughts about this Creighton Hawaii connection? I'll say this that time and again, when people come to learn about Creighton and they come and visit us, they're just flabbergasted of how we have all these kids from Hawaii in cold Omaha trying to negotiate what the winter is. And it's really a remarkable story to tell about this relationship that's going on for decades and even longer. And you're right too about the success of our alumni and our alums back in Hawaii in the health sciences and in business and in media. It's really impressive. You know, part of it is that we've, we're able to attract a high quality student from Hawaii. And that just has maintained, you know, momentum for year after year. It's really quite a story to celebrate. And father, when I was at Creighton and I know it continues to today, there's such a great, I mean, group of different ethnicities among students that attend Creighton. I mean, just like how we live in Hawaii. I mean, we have basically everybody of every ethnicity here and Creighton has a reputation of inclusiveness. And what are your thoughts about that? You're absolutely right. I look at the statistics each year, especially when we bring in a new class of freshmen, how do we compare that with years prior? We've been hovering around 25, 26, 27% diversity within a freshman class. And that's remarkable, Rusty. I look at some peer institutions in the Midwest, they're 10% down, they're about 15% diversity. So we're able to bring in people from around the United States and, you know, the nation and even from around the world represent different customs and cultures, languages, cuisines. One of the best events year after year on the Creighton campus is the great event run by the students from Hawaii. And last year was, I think it was its 60th anniversary. There's like 1,200 people who come in for this great event. Yeah, the Creighton luau. The luau is terrific. It's a big springtime event. We had to cancel it this year with the pandemic as we did everything else. So next year, I hope it's bigger and better and even stronger. Now, Rusty, with the diversity at Creighton University, when I got here in 2015, I launched what we call the Creighton Global Initiative. And then I had one of my first alumni events in Hawaii of January of that year. And the Creighton alumni in Hawaii were so excited about this global expansion, global vision, global outreach of Creighton. Creighton's been great on the global stage anyway. Long time relationship in the Dominican Republic and all these other engagements around Western Europe and Asia and even in Africa. But we really stepped up to celebrate who we are around the world, where alumni are plugged in around the world. It's been fun to see our faculty, staff and students energized by a new global vision. No, I love that. And I know that you've traveled the world to many countries and you love traveling. So tell me how many countries have you visited so far? Rusty, I think I'm up to about 35, maybe 40 actually. Just as we got into 2020, which has been a heck of a year, I was able to tour the old Jesuit missions from the 17th century in South America. And it was actually from there that I traveled out to Hawaii to see you guys for our alumni trip. That was my last big travel event is coming back from Hawaii. And then we got into February and the pandemic slowed us all down. Well, if that's how you came to Hawaii, I want you to keep traveling to different countries so that you'll come to Hawaii along the way. But no, that's great because it just adds more publicity and global awareness about Creighton University and the goals that you want to really have people achieve. That's also one of the things you highlight in your own good wisdom about effective leadership and a culture of excellence is that diversity of perspectives and being challenged by new ideas and other people and cultures and customs. So I think that's a really important thing about cultivating leadership. And to get our students to negotiate those realities is not insignificant. Father, before we wrap up, I want to ask you one more question. What's a valuable lesson you learned in life so far? I think one of my most important lessons is to keep asking questions and keep getting good advice and consultation. In some ways, it goes way back to me celebrating the mentors in my life who were teaching me a lot when I was a young student in my own undergraduate years. And I really push our own students. I see seek out mentors, seek out advice, ask questions, because that just pays so many dividends. Even if the advice ends up not being the path any of us choose, you're still learning about different ideas and ways forward. So I would say I've really tried to apply that in my leadership, too, is keep asking those around me. Is this the right step to take? Ultimately, it's the decision I'm going to make. But that sense of collegiality, of collaboration, of teamwork, it's something you demonstrate in your own life as a co-trustee and is your career creating as a impressive student-athlete? And I just think bringing that into our lives and our workplaces is so important. No, I love hearing that because the greatest leaders, like yourself, you're always open to new solutions and different possibilities. And Father, I really want to thank you for taking time in your schedule and to share your insights on Beyond the Lines today. I mean, you definitely go beyond the lines. And I feel so proud to know you and call you a friend. And just wanted to thank you for joining me on the show today. Likewise, Rusty.  OK, deal. Thank you and aloha, Father. And thank you for watching Beyond the Lines on Think Tech Hawaii. For more information, please visit RustyKomori.com. And my books are available on Amazon and Barnes and Noble. I hope that Father Daniel and I will inspire you to create your own superior culture of excellence and to find your greatness and help others find theirs. Aloha.