So I'm here with Luke and the first question I have is I'm just doing base Ks at the moment so I've been training for about a month pretty hard but I'm certainly not at my peak fitness or anywhere near it and yesterday I went and rode Arthur's Seat which is for me is a big ride, biggest ride in six months, 135 Ks. I'm feeling pretty fatigued today, I'm a bit concerned like is that going to affect my test? Should I be worried about that, the lactate test we're going to do today? Well I mean normally I'd recommend that we don't do a big hard ride 24 hours prior but having said that, you said it was zone 2, base sort of intensity. The test today is only going to be at 20 minutes, internal duration of which will spend about six or seven minutes beyond threshold so it's not even as hard as a 20 minute time trial test for example. We'll find out when we jump on your resting lactate, if it's under 2 millimoles, tick in the box we're fine and that's considered a resting lactate though. So it was yesterday you did the ride, what time did you finish up? 10.30. So 24 hours? Yeah. So we should be fine. No not really, sure it's going to affect your VO2 max and where your actual lactate threshold is but in the grand scheme of things from the perspective of actually identifying your training zones and giving you specific advice it doesn't matter if you peak fitness or just starting out and we'll see that shortly but it really doesn't matter because it's a true representation of where you are currently at, all those zones change absolutely they will but then we do the test again three months down the track, reassess the zones and then re-prescribe training based on your current fitness level at the time. I was coming in and participating in a lactate test but you said we're going to do a blend of lactate and VO2 so could you just quickly explain like what's the difference between them both and why am I actually going to do them both combined. So if you go to any other lab you can either do a VO2 max test or a lactate threshold test. A VO2 max test is what we did last time, 20 watt ramp every one minute so we want to get you to exhaustion within 12 minutes. The reason we choose 12 minutes or 9 to 12 minutes is because we don't want heat loads stress to play a factor, we don't want that build up of lactic acid to be in the muscles for too long so we want to get you up to your max heart rate basically as quickly as we possibly can but also allowing that you can't get to max heart rate in six minutes it takes a little bit of time. So that's going to be the best test just to get your VO2 max value but the point is your VO2 max value doesn't mean much by itself, it's how can we use that for training. A lactate test we wouldn't worry about the mass we just take a finger prick so we get a small blood sample every three minutes so that's a 30 watt ramp every three minutes so it's a longer test it takes instead of 12 minutes it's closer to 20 to 25 minutes we want to let that lactate accumulate in the blood okay. That test alone is going to give you your lactate threshold but what I like to do is to combine the two together because that's going to give us all aspects of your physiology if we just do the VO2 max test I can see how well your muscles are using oxygen if I just do the lactate threshold test I can see how well you can tolerate that fatigue when it comes in the legs but why don't we measure them both because it's all relevant to the training methods okay so we can build a aerobic capacity so your base case aerobic power which is how quickly you can use oxygen or we can improve how well you can tolerate lactic acid once it's present normally in 95% of people two of those aspects will be pretty good and one won't be but if we're not measuring all three of them it's hard to figure out exactly what you should be doing and that's what we do both at the same time because my understanding in some labs just give you a number and that's a bit of a myth people just think oh you do these tests get a number but you actually once you get the number you actually prescribed a methodology to improve your performance yeah well I mean it's gonna be better for training prescription but also even if we did a let's say we just did a lactate threshold test so what we look for is a two millimole jump so let's say for example I'll start a test lactates one then 1.5 to 2.5 3 to 4 and then we go from 4 to 7 okay big jump we know that all right we've gone up more than 2 so that's gonna be our threshold what happens if it happens halfway through a stage you know it could happen it doesn't because we only take lactate every three minutes we're not getting that continual feedback but by having the mask on and measuring your your respiratory rate every 30 seconds we can pinpoint the exact point it might be halfway through an interval that we actually hit that that lactate threshold number so a lot of the labs here say that they they will give you the numbers but then it's up to you or your coach or whoever it is to actually determine how to turn that into a training zone and we've just come up with a method that works really well that's really easy to understand for everybody so we get our base training zone to stuff we get a tempo we have threshold and we get out so above threshold anaerobic soil work so that we can then give you specific advice based on that all right guys all we can actually see is I'm going to take you over to cams lactate data and we're gonna see that it's actually quite high at the beginning five point three at rest and then it actually went down to two and then down to one point nine again so he's actually gone from rest to exercise and he's and he's lactate to come down so lactate or lactic acid is a byproduct of the anaerobic glycolysis system so if we don't have oxygen available we're going to get fatiguing lactic acid in the legs now cam was saying that he did a big ride yesterday did you do an active recovery at the end you just finish the ride and that was it okay so he actually had residual lactic acid in the legs now fun little tip if you do just ten minutes of active recovery so that's actually below we use 56% VO2 max it would be the equivalent of say cam riding at you know heart rate of a hundred hundred and ten very very easy intensity that's actually going to the oxygen that comes into the into your body that's going to metabolize lactic acid and turn and actually turn it into water so water being non-fatiguing so just ten minutes after a ride will be able to bring that lactic acid down we saw it went from five three to two in just three minutes of riding at 180 watts quick update we were at I'm about to take another sample soon at nine minute mark heart rate 150 47 2 VO2 max the values we have here VE is how much air is breathing in so 96 liters he got to 230 when we did the VO2 max test 38 breaths pretty comfortable heart rate there at 149 so pretty comfy at the moment when he gets to two and a half millimoles of lactate currently at 1.9 then we know he's at his zone 2 and normally when he gets to about 4 that would be considered his threshold but we'll keep you up to date with that pick up date 161 heart rate 87% of his estimated maximum 56.6 VO2 122 liters last lactate reading 2.3 as I said when we get to 2.5 that means top end of his zone 2 so we've pretty much bang on it from here we're going to get to 3 fours and then well and truly above that afterwards so keep it up cam somewhere around 162 is going to be that heart rate can working really really hard here you can see here is lactate has now jumped up to 5.6 so you're going to keep counting, you're going to keep counting alright, finger out you're alright, on you, come on in the latter stages now nearly there working hard come on good cam that's the way keep it going keep it up 15 seconds in the stage finish this stage with 361 so we've just finished the test I'm pretty fatigued I can't even talk properly and Luke's downloaded all the data so we're going to go through just over here alright so what do we got here I'm doing a little bit of light stretching whilst yeah yeah yeah so we got some yeah obviously got got your numbers here so test protocol we did a 30 watt ramp every three minutes so starting 180 we go to 210, 240, 270 we're going to a peak values we hit we got 30 seconds into 390 we actually we hit our VO2 max at the end of 360 there which is probably normal 199 litres of air coming in it's a big amount so why do you only hit your VO2 max before the test even finishes? because it becomes a point where I mean in this instance we pulled out about 20 seconds into that stage as opposed to the 30 so we average that over 30 seconds meaning that we wouldn't have got the the whole amount of that 30 second duration of how much air you're breathing in but what will often happen is somebody might have hit their VO2 max you know two minutes prior to the end of the test the reason that is they're breathing in more air but their muscles physically can't exchange the oxygen across quickly enough so we might hit a plateau so which means if we can't actually use up any more oxygen the only way that we can further increase our power output is through the anaerobic pathway which is the lactic acid filling up the the muscles and the legs which is fine but we're gonna fatigue pretty quickly so we hit 200 litres 199 litres of air coming in which is big 70 breaths and more than one a second max heart rate today 181 and your relative VO2 max of 65.9 okay which is which is very good it's I mean not obviously not as impressive as what we hit last time which is off the charts but that still well and truly puts you in that that excellent category I look for sort of 60 60s I say yep you got a lot to work with competitive 70 and above is like you know let's think about winning some races I'm really winning some races okay so I mean a couple of factors one six months in between tests could play a factor but also the test protocol as well being a slow ramp and probably better to throw it to you mate and ask you but it's a harder test isn't it like three minutes trying to hold a workload for three minutes there's a lot more factors that come into play one the major one being lactic acid accumulation in the legs it's in the legs for sort of seven minutes at a high level as opposed to maybe three because we're ramping it up very quickly in the video to test and also along with duration of the test as well because we're doing a so doing a three minute ramp so you're gonna start to the heat load stress and not dehydration so much but definitely heat load stress you're still dripping as we can see now pretty warm a lot more factors come into play so you can't you won't necessarily hit your peak value so last time we actually got 230 litres of air so you actually couldn't breathe in as much air overall and the main reason being which we can go into a sec is that you and you guessed it before you came in is that you couldn't really tolerate lactic acid when it came in yeah okay we're really delaying when it came in because the aerobic base is good but when it came in it overcame you pretty quickly and there was only so much you could do I mean the key take-homes and this is what we've got to do the hybrid test we do both at the same time because I like to look at this lactate graph here which we can jump onto there so lactate graph here as well as our fraction of expired oxygen I'll quickly roll through this first okay so this is the lactate graph we see it came out came down quite a lot from that five three to that two which is due to that active recovery we said started to get the legs sticking over and metabolizing all those that all that lactic acid stuff okay so as I mentioned before we look for two and a half millimoles to be that top-end endurance science you actually hit it 300 watts that's huge at a heart rate of 165 okay so it was really quite comfortable what typically would happen with let's say somebody who was peak fitness all well and they've done their base I've also done their build sort of phase okay what will happen is they'll go from say 2.5 millimoles of lactate then they might go to three and a half then they might go to four and then they'll go from four to like six so to speak as you can see with your data you went straight from two five to five six okay so it's a quite a quick jump from being in your zone two to then actually being at your top end of your threshold your threshold zone is 20 watts from 300 to 320 watts it didn't take really long to go from being a zone two easy aerobic ride to then being threshold okay you got a really big aerobic zone it's actually 108 to 300 watts of massive aerobic zone but then a very small threshold zone which is purely because of the training you've been doing yeah okay so that alone if we said I'll be riding 280 watts and I'll be aerobic so like for a four hour ride it's so long as heart rate stayed under 165 as well that's where you're gonna be a little bit careful with the two because you've got a steady heart rate the hot if it's a hotter day your body's under more stress to produce the energy because you're gonna send blood to the skin to start sweating and all that sort of stuff so based on today's conditions 300 watts but what I like to do with the longer rides is go by heart rate because it will account for all those external variables dehydration heat load fatigue from a previous ride that sort of stuff your heart rate doesn't lie so to speak it's a pretty good represent representation of where your body's at but yeah 300 being the top end yeah so that'll be quite a lot of it's a quite a lot of watts mate but there's such a fine line for you particularly between two and a half to five point six millimole lactate was the space of one stage it's quite a big jump so what that really tells me I mean even without going further we will see without going further you need to do threshold work so what that would be what that means is spending time at all slightly above your threshold so your threshold power is very 20 so we want to do if it's generally a two to one three to one four to one at or above threshold so an example would be 20 minutes at 330 watts it's gonna hurt yeah 10 minute recovery that'd be a two to one or a three to one would be you know nine minutes on three minutes off okay so so more more work than rest or four to one would be a 12 on three off for example okay so we want to what we want to do is accumulate lactic acid have a partial recovery and then get it back in there again okay by doing that you're gonna force your body to actually become better at tolerating clearing that lactic acid so instead of going from two five to five six we go from two five to three five then to four and then we jump up beyond that the two recommendations one would be the longest style ones I just said like 20 on ten off but also back to the original training recommendation and we can sort of see them this graph here it's a gradual incline and then when we hit this point here which is actually your threshold it's quite a sudden sharp increase okay what's that did we would have been talking yeah no no stress so what actually happened here is and this is only two minutes after we hit your end of zone two so it's it's literally a two minute bracket this is all about aerobic power so this is it's a slightly different training focus but this is the that would be the four under what one I was telling you about last time okay so it's a one to one work to rest two on two off three on three off four on four off and we want to have that rest because for this adaptation we actually want to try to get rid of lactic acid in the system as much as possible okay because lactic acid two ways we can improve fitness we can prove the aerobic ability to use oxygen or we can improve our tolerance that lactic acid which we saw before okay look there's some crossover effect of course but they do have actually in theory their polar opposite adaptations okay one's aerobic one's anaerobic yeah so for this one to improve our aerobic engine we don't want lactic acid in the system because it actually starts to shut off the mitochondria in the muscles that they're what they're what use up the oxygen okay so having a one to one work to rest ratio because we're going at say 400 watts very very hard above threshold a lot of lactic acid are coming in four minutes yeah agree absolutely but then by having a four minute recovery we get rid of most of it okay which means those mitochondria can function fire again before we do another effort so on and so forth okay so one's about trying to keep the quality of the session high but always have lactic acid in the system so we have a shorter recovery for the goal of delaying that big spark in our blood lactate and the other one is actually anaerobic focus which is trying to give us more mitochondria so there's more chances of that oxygen to actually diffuse across the muscle and blood to create aerobic energy and they're the two factors where I can see doing the most or getting the most benefit which is sort of in line with what you've currently been doing your aerobic base is great look this is awesome you know in the ones into the low twos for quite a long time aerobic base tick tick well again it comes down to when do you need to be fit by? In a month. Absolutely. Yeah I normally recommend starting to put in some of that anaerobic stuff threshold style stuff eight weeks prior to an event yeah generally with a real big focus on specific threshold four weeks prior so that means trying to get out on the same terrain that you're going to race at if you know there's going to be 30 second steep hills get out and do 30 second steep hills you know trying to replicate the race as closely as possible if you've got four weeks then I would up to how three months season though it's three months so it's kind of like rolling into the season as opposed to being that kind of thing. Yeah well that's right I mean in terms of our recommendations we try to if you can do 110% of expected race time for your zone two ride and it's quite comfortable then you've got a good enough aerobic base that's the general now if you've got to do a 500k event you've got to be smart you know you're not going to go into a 500k training ride but under normal circumstances if you're going to go do I know for example I'm not sure when this is going to come out but Amy's Grand Fondo's next week or the week after 120k's if somebody's expecting to do that in three and a half hours your longest ride would be somewhere about four hours. It's not going to hurt you but it's not necessarily going to benefit you any more than doing an hour and a half to two hours potentially. And be better off doing aerobic work. It's going to be more specific yeah potentially so how much time do you have to train and you're going to monitor fatigue and recovery yeah I mean I do crits as well and I don't ride more than I might do a three hour tops but you know that's just because you're riding with your mates so to speak but from a performance standpoint you know I've been keeping sort of two hours being the tops but even an hour and a half potentially. You can keep doing it keep increasing the volume you might get two, three, five percent benefit tops but if you go do short stuff and aerobic style stuff that the four on four off or the 20 on 10 off add it around your functional threshold power I could see as quick and significant 10 or 15% within four to six weeks just by training a different sort of energy system which will be specific to the race. So in terms of your zones obviously I'll send these for you but you're aerobic zones quite a bit it's a very big one because you don't want to base. So 120, 60, 165 heart rate 180 to 300 watts a big, big range. Threshold is very small 160, 60, 172 heart rate 301 to 320 watts all right we want to get that close to 300 to say 350 watts by doing more of this threshold stuff where you're right at that limit or slightly above okay and then your top end zone VO2 max or above threshold is 173 to your max heart rate today of 181, 321 to 360 watts okay. Yeah, I mean I think the biggest one, probably two main ones, the big thing that you do a fuel test, you do a 20 minute time trial test, step test whatever it is and you get your zones from that. You can normally get a pretty good FTP generally you know within a couple of watts right. What I really struggle and what I'm still trying to figure out myself but if there's a possible way to do it but what you can't find is that aerobic heart rate zone it's not possible unless you physically measure blood lactate how are you going to do it it's not a percentage of anything okay. Some people their aerobic heart rate will be you know 70% of their FTP others will be 80% yours is very high because your FTP is only 20 watts above it so yours is like 95% right. That is going to be very varied between an individual okay. Whereas your FTP you can do a fuel test on that because it just goes as hard as you possibly can and you know that's going to be your FTP anyway. Okay so that's a pretty easy one to pick. So one you can't really get your aerobic zone to heart rate and equations work it's a bulk over 60% of people other 32% rubbish yeah. Rubbish equation. We had a guy here a 38 year old hit a max heart rate of 213 the other day okay his threshold is 204 heart rate. The above is max but it's not is fine you know what I mean so he benefits from actually getting his heart rate up that high. The other reason why a lab test especially the hybrid test that we did would be better than a field based alternative is that again it comes in the strengths and weaknesses. You go do a 20 minute time trial what does it tell you? It tells you FTP right? How are we going to improve that FTP? Do we need to do aerobic stuff? Do we need to do volume? Is it going to be VO2 intervals above at 95% VO2 max? Does it need to be more threshold style work? We don't know because we don't get the lactate graph we don't get that fraction of expired oxygen graph okay. So you know what your FTP is but then you don't know specifically for you which one of three ways you should focus on actually improving it. Yeah definitely I mean we've had a guy coming in 2016 he came in with a VO2 max of 68 which is still very very good he was a runner all we did was long slow just massive on his long slow base case. We he was doing 10 hours a week when he we did the test didn't even coach him just gave him recommendations and what he did was two high intensity sessions a week at that 95% VO2 max so for you that was like that 400 watts on three minutes and then three minutes off within four months his VO2 was up to 80 and that correlator he was a runner he was doing a 39 minute 10k then he went to do a 35 minute 10k after that. We had an athlete who is just did a very very good race at it's a triathlete up in Cairns he won the age group in the 355 for a half iron man when he was working with us he was doing 23 hours a week training which is quite a lot with 80% of that being base case he came to me and sure enough his aerobic capacity his base was fantastic so why do we want to go and train base well we don't need to so what we did was actually cut him down to 8 hours a week his FTP went from 270 to 300 watts in three months by doing a third of the training. I'm not against volume don't get me wrong but a lot of athletes are already good at volume that's what they do your body's going to adapt to what it does so if you already do have a big couple of years a couple of seasons of long base case under the belt you're probably already going to be very strong in that aspect so why will we go and chase two or three or four percent gains when we can change your training get more high quality intervals if that's what you need which in your case you do do actually a third of the training begin get more performance result likewise we get athletes who do have a poor base and we have to do the volume but it just comes down to rather than working on the misconceptions of the industry like this is what we do 80% aerobic 20% aerobic we use 220 minus or 80% of that get more individualized get specific to what you need to do and that's it we don't have any fancy training it's not like we do anything spectacular it's just personalized training based on what you need to do if you came to me without this testing and asked me to get you fit I could do it as well as anybody else out there but I'd be guessing and I don't like to do that whereas this is quite simple it tells us exactly what to do my job is easy I look at this and I just say I know that this training session does this this and so on and so forth and then we just have to figure out what's the most specific training for your event and how long we've got and you just do it it's not actually that hard so I've just wrapped up with Luke some very good insights for my training over the next month preparation for the criteria season just dropped my keys I'll catch you in the next video


Squeeze page versus landing page insider's guide. Hey, are you trying to figure this out, the squeeze page landing page thing? I mean, aren't they the same thing? No, they're not. As a matter of fact, it's really important that you know the difference and you know how to use them. In this video, I'm going to explain to you what the differences are and exactly how to use them and we're starting right now. And the other thing we're starting right now is starting to go thumbs up, right? Go down there and click that thumbs up if you would. Don't forget to subscribe. And of course, turn on all bell notifications. When you ring that little bell, you turn on all notifications. You'll be notified every time I do a new video, every time I go live, and maybe me and you can talk. If you have any questions about this, feel free to put it in the comments section below. I always go through there and I try to hit as many of those comments as I possibly can. So make sure you do that. Okay, the first thing we need to do, we need to clear it. We need to clear the air, okay? How are we going to clear the air?  And then we can get into a little bit more depth, okay? So I'll put the definition up right now for a squeeze page. A squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, control, or otherwise squeeze a visitor into providing one of their most sought after and coveted pieces of personal data, the email address. Okay, so that's a squeeze page. So now I'm going to put up on the screen what Wikipedia actually says is a landing page. So listen to this. An online marketing, a landing page sometimes known as a lead capture page, single property page, static page, or a destination page is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. That's what Wikipedia says, okay? So we've got them defined. Now let's get into them a little bit more and try to understand this a little bit better. Now I'll tell you this. When you're sending people to a squeeze page or a landing page, the important thing to remember is that you want to give them something of value. If you're not giving out something of value, you can't expect them to give up the most valuable assets that they have online and that's their email address. I think people guard their email addresses more than they guard their social security numbers anymore because that email address, it can be flooded with just junk and it can waste a lot of our time and we don't want to give up our email if we don't get something back of value. Getting something back of value is not saying join our email list. That does not work, guys. Nobody wants to join your email list. Nobody wants to get emails. I mean, if I woke up one day and I only had two or three emails, I'd be like, thank God, look how much time I saved. I don't have to kill all my morning trying to delete all this junk and figure out what's worthwhile and what's not. That unfortunately doesn't happen. But what I do is I'm very careful about who I give my email address to and I've got some emails that are more important than others that not everybody has access to and I tend to use those for friends and family and that type of thing. But knowing these things when we're building our squeeze page or landing page makes it much easier to understand what we should be putting on it. Squeeze page is basically not going to give you a whole lot of information. It's just going to get an email address and get people to opt in. That's it. That's all you're really trying to do on a squeeze page. Now, here's what a marketing manager says here in San Diego. Both landing pages and squeeze pages have similar designs, principles where they both have a header, a call to action, appealing visuals and a form. Tammy Dugan, her marketing manager at San Diego, California. So that's what she says about these pages. What I'd like to do is show you a couple examples of different pages so that you can best see what works for you. Okay, now I've logged into my Cartra account here and I just want to show you some of the pages I have here. I'm going to scroll through real quick and find one that is an opt-in page because I've got a bunch of them in here. Okay. So this is a sales and landing page template. Let's take a look at this one real quick and I will get the code and just go into it. We don't need to edit it or anything like that. So I'll get the code. We'll go to that code. Boom. Go. There it is. Okay. So this one here is pretty simple. Now, this one here is kind of interesting because I only made two of the areas required and that's the name and email, so I called them to put the phone number too. We're starting to collect more phone numbers. We would like to do some more texting with some of our clients, so we're putting that in there. But they can also put in the phone number if they want. And all I need to do is click to get the template. So this is a very simple one. I do have another button down here with another offer that they can get so they can also click on that button and go to that offer right there. And I've actually kind of broken a rule by saying only have one thing on the page and I've actually got two things on here. But this is a marketing video with a bunch of free stuff right here and they can click on it and get this if they want. So I'm going to go ahead and X out of that. So that's an example of it. Now, if we go back to Cartra, the cool thing about Cartra is that if we want to build a squeeze page, what they've done is they've actually got squeeze pages in here. So I can click on one of these squeeze pages and you can see guys, there's a whole bunch of different samples in here. The reasons why you'll love our app, all these different things in here. You just scroll through and find when you like and then you can actually edit that page. Like here's an example of, let me see here, this is a good squeeze page right here. Like this, we'll click select and we will launch builder and we'll take a look at this page real quick and I'll just put test page right here. And if you don't have Cartra, you need to get it. You just need to get it. If you're selling online, you don't have Cartra, you're missing out. There's just too many things that it will do for you and without Cartra, you're behind, right? You're behind everybody else because so many people have Cartra now. So let's look at this page real quick and I just called it test page and that way I'll be able to delete it later. But what they've done here is they've got this image in here, they've got some bullet points in here and you can put whatever you want. They've got a placeholder right here with a name and email address. Let's go ahead and look at it online because this is the publishing version of it and that's not really what we want right now. All right, we'll go right there and we'll go to it right there and this is what people would see online right here. It's got an image in here and you can put whatever you want. Now you can pop any of your own images in here, your own bullet points, anything that you want to do to change, you can certainly do it on this form here. But I love Cartra because in Cartra and I'm going to go back one right here, let me go back one. When you click the page right here, they literally tell you these are squeeze pages. You've got other pages in here too, but it's just so nice to have this in here to help you out. There's another one right here. We'll take a look at this one real quick. See what this is and I've selected it. I'm going to click Launch Builder and if you don't want to go through all this stuff, what I'm doing now, you can just click on the preview of it. Matter of fact, let's just do that. I just want to show you how to do that. That way you know what to do. I'm going to click right here once again and I'm going to click on Squeeze Pages. Let me find one here. Right here is the cool part. You don't have to go into it. I'll click on Preview and you can actually preview that page there and see what it looks like. I just kind of stretch my screen a little bit. If I like that one, I can use it. It's got a video here. You can switch that out with a picture. You can take it away. You can do whatever you want, but it gives you a template to go by. That way you have something you can work with. Bottom line, should you go with the Squeeze Page? Should you go with the Landing Page? I would say a Squeeze Page is very, very specific to this one singular thing. If you've got a guide or you've got a tutorial or something that people want to opt in and get, I would use the Squeeze Page. A Landing Page may be more for products that you're trying to sell. Maybe you have a VSL and they're a video sales letter that tells them about it. Or maybe it's a long page that has a whole lot of information that would be considered a Landing Page. So Squeeze Pages are kind of a subset of Landing Pages. Smaller, more directed. Only one offer on there. Landing Pages usually have a whole lot more information. I hope that clears it up for you. And don't forget, you can get Cartra. Yes, you can. I'm an affiliate for Cartra. If you go down in the description below and you click the link, you can watch a video on Cartra. And oh my gosh, it does a whole lot more than Landing Pages and Squeeze Pages. You can do memberships in there. You can do your emails in there. You can do everything. Everything you need to market online is in Cartra. I use Cartra for all of our digital marketing. I don't have any other softwares. That's the only one I use. I do use some automations along with it to integrate it with some forms online, that type of thing. But as far as marketing, I mean, everything you need to market online is in Cartra. And if you use my link down there and you watch the video, you can get a trial for $1. $1 is pretty darn cheap. I would highly suggest that you check that out. I hope you enjoyed this video. I hope you understand the differences in those two now. I hope this helps you. And if it does, put a comment below. Say it helped me. Say this worked for me. I would really appreciate that. If you still have questions about this, put that below too in the comments section. And I'll do my best to answer all of your comments in there. I thank you so much for watching. But do the important thing now. And that's what? Thumbs up. Give me a thumbs up. Hit that thumbs up. Smash that thumbs up. It won't hurt that thumb. It really won't. And don't forget to subscribe. Hit that subscribe button down there. And bring the bell. Turn on all bell notifications so you're notified every single time I do one of these new videos. I want to thank you so much for watching this video. And I want to see you in the next video. I'll see you then.


everybody. Welcome to Think Tech-O-I's Law Across the Sea program. And today we have an interesting show. It's about east and west. And the title of the show is Neither East Nor West. And I got the title from a poem. And I'd like to just read the first few lines of the poem by Richard Kipling. And then I'll introduce my guest, Richard Turbin, in a minute. Oh, east is east, and west is west, and never the twain shall meet, till earth and sky stand presently at God's great judgment seat. Then the next two lines are the very important lines. But there is neither east nor west, border nor breed nor birth, when two strong men stand face to face, though they come from the ends of the earth. And a strong man is in front of me right now, Richard Turbin. Rich, welcome. Good to see you. Thank you, Mark. Thank you. Good to be here. You know, when I read that poem and we were talking about doing a program, I didn't think how much it meant, and it really connects with you, I think. Do you have any thoughts about the poem, especially the last two lines of the poem? What are your thoughts? Well, you know, I certainly do. And like everything else, you know, was very personal with me. You know, I grew up in New York City, Tendon School. In the east? In the east, you know, totally in the east, you know, in New York and then Massachusetts. But I was always, you know, fascinated, you know, with the rest of the world, and I wanted to travel so much. And so I'll just kind of tell you a little story. And when I was in law school, I had heard about the initiation of the East West Center in Hawaii. One of my, the first law professor at Harvard Law School had just, very prominent law professor, had just returned from Hawaii. He had just received a degree at the East West Center. It was, this was big.  Way back east, you know, talking, this is 1966. And I said, I want to, you know, I want to, I want to move to Hawaii after I graduate law school and even attend the East West Center or join the Peace Score and go out to that South Pacific, which I did. When I finished law school in 1969, I was a Peace Score lawyer and at that time, the country of Western Samoa. And now it's the independent country of Samoa. But I still remember taking a trip to Fiji during that year, sitting around a bar in Fiji with about 10 or 15 students, you know, from all over Asia and the Pacific Islands. And they were all talking about Hawaii. They wanted to attend the University of Hawaii or go to the East West Center in Hawaii. I mean, at that point in time, I felt like Honolulu is the center of the Pacific. That's where all of the young people, the ambitious, smart young people, they want to come to Honolulu. And then after I finished a Peace Score, I went to Hawaii. As you know, I became a lawyer in Hawaii. And it struck me over the years. Now we're, now we're what, 40 years later, 35 years later, 40, my friend, to a 2005. I'm not talking about. All right, 2005. Now I moved to 2005. You moved up from becoming, you were, you became a lawyer what year? Oh, in 1971. I moved to Hawaii. And after I finished up for the Peace Score in 1970, I moved to Hawaii. I started working at the Public Defender's Office, doing criminal law, passed a bar exam in 1971, sworn into practice. But, oh, and then I was, you know, doing my law practice, but I was still extremely, you know, fascinated and enthralled with Asia and the Pacific and legal matters. With the, with the West, with the East has come West. Yeah, the East has come West. East has come West. But still not the judgment date. Yeah, but still not the judgment date, you know, but. Okay, so in 2005, what happened? 2005, I was elected, actually it was really 2004, I was elected to be the president of the Hawaii State Bar Association. And I should say, before those years in 2000, I was elected chair of the TORC and Insurance Practice Section of the American Bar Association. And there, I was trying to thrust the American Bar Association. That's the major law association for American lawyers. I was trying to get them interested and involved in Asia. And I actually, it was the year, it was 1999, I initiated a joint program with the American Bar Association and the Hawaii State Bar Association to have a mission to China, to Guangzhou, Guangzhou and Beijing, China. It was very exciting. And your practice was what? What type of a practice? You know, personal injury. I mean, I'm doing personal injury, which. Not international. Not international, you know. But you still have this interest. Yeah, so this is a hobby. This is really my major hobby. And then in 2004, I was elected president of the Hawaii State Bar Association. And here's where our host, Mark Shklav, becomes involved, heavily involved in this idea I have, which is to push, shove, nudge the Hawaii legal community to start getting involved in other bar associations and legal affairs in the Pacific and in Asia. Well, what was your perception at that time of the bar's interest or involvement? Let me put it like that. Very insular. I mean, very parochial because I would, I was talking, you know, one, when I was campaigning for bar president and got elected, I was talking to, you know, the people, lawyers and leaders in the bar association and the staff. And, you know, I might be exaggerating, but the basic message I got was we're not interested.  That's the main consideration. And there's no money over there. So, just focus on Hawaii law, you know, focus on our small island state in the middle of the Pacific Ocean, not over, not China, Japan or the Pacific or Australia, New Zealand. And then we had a lunch, Mark, Mark Shklav, our host and myself. And we talked about this and how in our belief, so we're partners in crime, Mark, our belief that Hawaii was ready to kind of open itself up, you know, to the to the east. We didn't need an Admiral Perry, you know, sailing in with guns, you know, gunships like he did in Japan in 1856 or whenever, opening up Japan. We needed to open up to Asia and the Pacific. And you, sir, agreed, encouraged me to do this. So we concocted a plan to have an international bar convention every year. The White Bar Association has a bar convention, an annual meeting. And we decided that in 2005, the year that I was serving as president, we were going to have an international convention, an international meeting. And so we did. In October of 2005, very successful. We had as 70 lawyers from throughout the Pacific and Asia attend the meeting. And the hallmark of the meeting, the major event was signing Hawaii Bar Association's first friendship agreement with the Daiichi Tokyo Bar Association. Okay, now, what is a friendship agreement? And what, I mean, what was the idea behind that? I mean, why do we need a friendship agreement with other lawyers in another country? Well, it's a way to have a continued relationship. A friendship agreement means that we're having a bond, that we are really bonding, forming a, hopefully, a permanent relationship, an ongoing relationship with another major bar association from a major city. Daiichi Tokyo means first Tokyo Bar Association. And it was the first bar association that was established in Japan. And with respect to that, what did we have to do? I mean, what did, and what was the reaction from the Daiichi Tokyo Bar when we talked to them? Very good. Well, we sent an ambassador from the Hawaii State Bar Association, namely yourself, the eminent lawyer, March Glav. He was our ambassador, and he went to Tokyo, and he met with the leaders of the Daiichi Tokyo Bar Association and proposed a friendship agreement. And maybe you should tell us about the reaction. I brought a letter from you to them saying, we would like to establish a relationship with you. Are you interested? And they, of course, they, well, let's think about this. And but they got back to us very quickly, said, yes, we're interested. Let's do it. And from that, what happened? What happened next? I mean, we've, we had a friendship agreement where we agree to get together and we agree to share things. We agree to be friends, which sounds in a way, well, what does that mean? Well, that could mean a lot of business, too. I mean, we know each other. But then what happened? What happened? We had a ceremony. That was a centerpiece of that bar convention in October of 2005. And we had a ceremony. I hope it doesn't sound too shishy, but it was at the Royal Hawaiian Hotel, the Pink Palace. And I remember it quite well in one of their indoor outdoor rooms. And we had Chief Justice Ronald Moon present, the leader of the Daiichi Tokyo International Committee, a man named Kenji Hashidate, and other prominent lawyers and leaders in the community were present. And it was a memorable affair. And I have the letter right here where Kenji Hashidate agreed to the friendship agreement, agreed to attend our signing ceremony, bringing other people abroad. And we also, Mark, brought the renewal of the friendship agreement, which was signed in 2010. And the friendship agreement establishes the fact that every two years, we're going to have a get-together. We're going to either here or in Tokyo. Alternating, yeah. Alternating and alternating two years here and then in Tokyo. And I think we've been out to Tokyo at least three times. Right. And just fabulous events. We have seminars and programs where we educate our Sister Bar Association on the latest developments in Hawaii law and Japanese law. And then we've followed up, I mean, success of Bar presidents. Should we talk about that? And I want to, after the break, I want to talk about where that went. Where the first, what happened after the first friendship agreement and what happened in your life because of it. All right. But let's take a break. Okay. I'm going to go back and talk about that. Okay. Okay. That's been good. A little tailgate. I usually drink but won't be drinking today because I'm the designated driver and that's okay. It's nice to be the guy that keeps his friends in line, keeps them from drinking too much so we can have a great time. A little responsibility can go a long way because it's all about having fun on game day. We all play a role in keeping our community safe. Every day we move in and out of each other's busy lives. It's easy to take for granted all the little moments that make up our every day. Some are good, others not so much. But that's life. It's when something doesn't seem quite right that it's time to pay attention. Because only you know what's not supposed to be in your every day. So protect your every day. If you see something suspicious, say something to local authorities. We got another minute. We are back with Richard Turbin and we're talking about east and west and never the twain shall meet but it looks like they have met. It looks like somehow the east and the west have come together and met and developed a friendship and we did that through the Bar Association, lawyers making friends with each other in other countries. Now Richard, we've talked about the Daichi Tokyo Bar Association. That was our first Hawaii state bar friendship agreement with a foreign bar and that's actually a big thing for Hawaii but it's a big thing for the United States really. Lots of other states would love to have these type of friendships with other bars. It's a good economic reason but also friendship, making people. So what happened after that first friendship agreement? You were the president for that year, 2005 of the Hawaii state bar. You moved on, that's a year job. You moved on from there. What happened with respect to friendship agreements and then I want you to talk at some point about how the friendship agreement that we started talking about in 2005 came right around to you and your family. Right, right. Well of course my concern after leaving as bar president after a very active year was that the legacy should continue and I want to say just to start off I was very happy because when my year started the Hawaii state bar association had an international bar section which was totally moribund maybe four or five members. Well after this friendship agreement it exploded and now we have a tremendously active international bar section with 30, 50 members standing room only at meetings, lots being done. That was terrific but then over and beyond that my successor bar presidents started initiating other friendship agreements or other members of the bar started initiating others and we formulated friendship agreement with the Shanghai bar association and then after that we had the Seoul bar, the Seoul bar, Suzhou and it goes on and on and we can have more if we want but we have to digest what we have because we need to get together regularly for these you know to continue to foster the friendship agreements. We have to have meetings and we have to have programs and that takes a lot of time. So generally speaking friendship agreements why are they important to Hawaii and and then why are they important to you? Well okay first of all as far as lawyers are concerned I mean I think now there's a general recognition that an international law practice I mean such as you have marked is a real possibility in you know practicing law in Hawaii you can make a living as a lawyer doing international law and these and business springs out of that. I mean no doubt there's quite a few Hawaii lawyers who have started practicing in Japan or doing Hawaii cases with Japanese connections likewise with China with Shanghai likewise with Seoul Korea likewise with Suzhou China so there are many more lawyers who have actually secured business and income from these friendship agreements plus the friendship I mean the personal friendship is wonderful it's dynamite you visit these nations and you instantly have have friends who you visit with tour with have dinner with I mean it just creates a a much more meaningful life and likewise they come here and we're happy to see them. Exactly we have regular dinners I don't mark you sponsor them but we've hosted dinners at our home you know with lots of fun lots of fun I mean great evenings you know meaningful meaningful events in our life and talking about a meaningful event in our life we had a we had a tremendous event my wife Ray Sainte Chu who was a successor bar president and helped foster the Shanghai friendship agreement she is from she was born in Nanjing and I left it has a lot of Shanghai connections and oh my god about 20 years ago we received a letter from Ray's cousins in Shanghai who are lawyers in Shanghai and wanted to create a letter relationship with us but then with all of the political unrest in China we wrote back and our letters were apparently lost in the cosmos they never received them lost track of them and it was always you know a burning desire we really would like to make contact with our Shanghai family and then lo and behold it was almost a miracle the Hawaii Bar Association had a program intern program for Chinese lawyers yeah so I just let me interrupt a little bit because I don't know how this all happens okay but you know you you started this program in 2005 to make friendships I you weren't thinking about making personal connections with family members but we started developing the friendship agreements and Shanghai was a natural one that came up and we started developing that and as part of the Shanghai program we started an intern program where we would accept a lawyer from Shanghai for a few months in Hawaii and they'd work with us and we'd get to know them and then we would maybe at some point exchange a Hawaii lawyer to Shanghai okay so that was the program that was a direct result of something that happened in 2005 and then what happened so then I guess round about 2010 or so all of a sudden I get an email I get an email from my wife's cousin in Shanghai who she remembered my name and googled me and and and got my email and and an email address and sent me an email oh you know dear dear Richard you know I am your wife's cousin you know hi Quinn hi Quinn show and my my husband is coming to Honolulu for this you know friendship agreement intern program can we can we visit you I'm going I'm coming to with our daughter and so lo and behold we had house guests and we made the connection and we made the you know we made the bond with my wife's cousins from Shanghai and it has continued we visited that we visited Shanghai the year later and stayed with them and they came back and visited with us and their daughter is going to school in in the United States and you know we take care of her to some extent so it's it's beautiful it's really been a wonderful wonderful byproduct the gift from the Hawaii State Bar Association international programs does it ever do you ever wonder how the coincidence all lined up and how it all connected then how when we started this ball rolling for east and west to meet and get together uh that ultimately it would lead to your wife's family and that type of connection in this thing how is it all connected my friend how how did it all I mean is it is it just raw coincidence is that is I guess I guess it was a it was a totally unpredictable miracle you know it was the best way to put it but you know that's how these miracles happen like somewhat you know karmic you know we send the karma out and it comes back well it seems to be coming back in a good way yeah yeah absolutely okay well I don't want to get too off the deep end I guess but I found it it was quite quite remarkable that that's something that you'd started several years before then came back and boom really connected with you personally I know you're also on the board of the east west center yeah I'm chair of the board of governors now and that was a wonderful thing that was kind of a miracle for me because when I returned from the peace court I moved to Hawaii and I got a job as a public defender I did apply for an east west center grant I was a recipient of it but almost the same day I received the grant offer I also received notice that I passed the Hawaii state bar exam so very reluctantly I gave that up to start my law practice or you know start practicing law but I maintained the relationship with the east west center and had them join in and our you know international bar programs both with the American Bar Association the Hawaii Bar Association and then I was appointed to the board in 2011 so I thoroughly enjoyed that it's a wonderful institution I just say about the east west center it's more appreciated far more appreciated in Asia than in Hawaii and certainly in the United States we have our meetings so for example in Beijing two days in a row we were the cover story on the China Daily Times we had a meeting in Manila two days in a row where the cover story and the Manila Times and they've been at least six major presidents and prime ministers of major Asian nations who are east west center alumni uh and and countless of you know vice ministers and deputy ministers and leaders in business and education so you're you're invested in east and west meeting each other face to face strong people talking with one another to make better relations it's my passion what can we do in Hawaii how can we I mean are we doing enough if not what can we do well we gotta do whatever we can certainly to support the east west center I mean that's an extremely important institution as you know it's always under attack by certain elements in our in our politics we receive half our money from the federal government from congressional appropriations but another you know 16 17 million from you know private donations so we need to do what we can to help the lawyers Hawaii lawyers need to support the international programs of the of the Hawaii State Bar Association very grateful that Think Tank has has retained you to be a host for international for our international programs I think we constantly need to be aware and and I would urge our local residents to attend these international events just for example I just throw it out east west center has a wonderful art gallery and they just started a new program which is called the tree of life and there's all kinds of wonderful free programs that the east west center puts on for local residents and you can just check the the website for that and and be welcome of course to our tourists the all the tourists from Asia that come to the come to Hawaii and of course we are I mean where do we have so much rich aloha in our state and and so east can meet west and we can do it here in Hawaii and some good can come from that good that enriches your life in many ways absolutely and just let's just bear in mind that thankfully there has not been a major war in Asia and think about it since the resolution of the v of the vietnamese war and you know night that's a long time I mean that we're talking about 40 over 40 years of of Asia being conflict free no major conflicts and I think all the work we have done east west center the Hawaii state fire association has something to do with that you know we never know how many wars we prevent you know and and and peace and and of course Asia has become the greatest center of prosperity in the world today it's been a success story and Hawaii has been part of that success story we need to continue being part of that success story Richard let's hopefully continue and I want to thank you for being my guest today thank you Mark and thanks for everything you do and for all the help you gave me aloha


The International Workshop will take place on December 20, 2013 in Ukraine. It was an excellent occasion for specialists of different fields, IT specialists for e-learning design, e-learning tutors, teachers and lecturers, technologists, psychologists, educational managers and researchers to make a jump into new paradigm of science and education in high-tech age. This article was authored by Serhi Osamerikov, Andriy Mstriak and Ilya O. Taplitsky.


What's happening, guys? It's Shane here. Welcome back to the channel. And in today's video, I have a really good one for you. I'm going to be interviewing somebody who actually didn't have a job at the time and they basically tried to transition into digital marketing and they were able to go from no job to $80,000 a year remote digital marketing job in a relatively short period of time. So I'm really excited about this one and we're going to jump in right now after you gently tap that like button. David, thank you so much for jumping on last moment to do this interview. I really appreciate it, man. I'm really excited to interview you. I think this is going to be a really cool story and I'm excited to hear it. So thanks for coming on. And thanks for having me. I'm excited to be here. And yeah, my journey has definitely been an interesting one for sure. I'll elaborate more on that. Awesome. Well, let's go ahead and kind of just start at the beginning. I watched a little bit of SES interview and basically you were working for a company and at first it was okay, but then you kind of graduated, you could say like you were getting to the point where you probably didn't want to work for that company anymore. And that's kind of like where you discovered digital marketing. So could you kind of take us back to the beginning and tell us about that story? Absolutely. So I was working for ADT Security Corporate specifically as a resale representative. So there's new sales and there's resale. New sales, the door doctors coming off on your door try to sell you security system. I was in the resale department. Anyways, I worked for that position. It was 100% commission based, which includes charge backs means that if you signed a client and they canceled, then that money would come out of your next paycheck in a certain amount of time. A bunch of stipulations, but it would still come out. So you'd have a feast or famine without all the benefits of being in real estate in those high margins. So I did that for six years. I found out a lot of things that I loved about having and making my own schedule.  So after that, I did that for six years and I couldn't take it anymore. It was just completely soul-sucking for me. It's not for me. It doesn't mean if somebody is in this position that they can be absolutely crushing it. It's good for them. It's different for everybody. It's all about perception. For me, it didn't work. So I quit the job just cold, lived off a savings, knew that I could drive Uber and lift, at least have some form of income and pay myself. Then I started to look around and wanted to have the ability to make money from a laptop. So I started doing what anybody does, right? You ask Google and you ask YouTube. So I did that, how to make money online. So I got served with a lot of like Amazon FBA courses. So I actually tried that. Got a LLC, started doing retail arbitrage just to start getting my feet wet in it. It's not sustainable because for me, I found out that I had needed to have about $10,000 upfront to buy products in bulk in order to resell them on Amazon. If I did have that, right, I'm sure it would have worked out for me. So I also found Seth's course, right? By like moving and YouTubing, like how to make money online. His stuff came up organically and it continued to come up. The YouTube algorithm does what it normally does. It's an recommended and I started watching all of his videos. It's like, okay, how much is this course? Right? Like how much can I like afford to do it? So I did his course and did his course, went through everything and then probably I finished it probably about six to eight months later, taking my own time. I wanted to make sure because when you're learning a new skill, you're not, you know, you don't have another business you can run ads for, you know, if you're completely green, you know, somebody else has to give you the money upfront.  And it's kind of unnerving whenever you're first that. So anyways, about six to eight months, I completed the course and I started applying for jobs. My personal barrier to entry and it's something that I've always just really, really disliked and hated almost load is the job application process, right? There's all these automated things that went, I never thought my resume was good enough, XYZ, but I actually stopped that. I got so discouraged down to myself. I was in a, I was having a bad, bad time in my life. It was like an all-time low for me. I would, yeah, definitely an all-time low for me. I mean, I had no financial stability. I mean, yeah, I had friends and family, right? That's a whole different thing. I mean, I couldn't take care of myself. Couldn't feed myself.  And that happened for right about two years. It was really, really bad. Anyways, so I sat down with myself and I got serious about like meditation and like water fraction and manifesting things. And I already took Seth's course, so he knew everything that I needed to do, right? He gave me the actual blueprint on exactly what I needed to do. Resume, what I need to put in the resume, like what you need to do and talk through a job interview, like all of this stuff. And I just didn't do it. And I wasted about a year and a half, like because of my own complications. Anyways, as soon as I got serious about it, literally two to three months later, I had a job offer that was paying $60,000 salary out of the gate, like for a tech company. And I said, work it out. Like it's absolutely amazing. Like this is a complete game changer. And I'm just like, oh my goodness. But we've all got our own demons we've got to go through and like whatever or perception of like, I can't do it. I can't do it. It's more like I won't do it. Like, so that was my thing. And like, I'm just, I'm so happy to be where I am right now. Yeah. I, man, your story really resonates with me because I've kind of been through a lot of the same stuff. Like I tried the Amazon FBA stuff out and it wasn't for me either. For me, it was more like, I just don't like sourcing products and talking to manufacturers and like communicating with manufacturers. Yeah, I can definitely resonate with so much of what you said there. And I was just going to say, like, how is your quality of life in terms of the job that you're doing now, or even the job that you first got compared to the company, I think you said ADT that you were working for before. I mean, the easiest way to say it is night and day, literal night and day. Like I am, so for one, I work with a tech company, right? Like, yeah, the other companies are like a knot. There's no ego complexes. There's a lot of people that are very, very, very brilliant and very talented. We get unlimited, unlimited PTO. We do all the tech things, right? Like, it's, yeah. The most important thing is that the company appreciates you and you're compensated for it, right? And everybody is remotely like around our age, right?  That's not the case. Like the CEO and the CFO, like we have, you know, regular calls with them, you can slack them directly. They're like, Hey, what's going on? Like, you know, talk to me about this, just wanted to say thank you, right? Like, and the recruiters, everybody is just so easy to talk to, just very similar. Like you and I had this conversation is how I have conversation with everybody in the company. And it's just, it's so nice. It's easy. It's productive. It's a thriving environment is the best way I can say it. And okay, so just to kind of clarify some of the things you were saying, so you kind of went through like about a year and a half period where you weren't really like taking action on the course and weren't really following through. And then once you started taking action on the course, it took you approximately like two to three months or so to get a job was that correct? Okay, gotcha, gotcha. Awesome. And you went in immediately to a 60k like a base job. And then like usually there's like bonus and stuff and especially in tech. Oh my gosh, they with all the additional comp you get in tech, like all the perks and stuff. Yeah, tech is a great industry to work in for sure. And then can we kind of just maybe talk a little bit about the salary? What kind of salary would you would you kind of expect to make like typically kind of in your first digital marketing job? First digital marketing job probably about $60,000 a year. 60. Either salary, yep, salary, either salary, 55 to 60, right, but salary or hourly. I mean, that's what you're expecting to make. Yeah, certain companies will have different like bonuses for how they structure things. We have a different structure for bonus incentives. Once that happens at a later time, going to kind of like scale up for that. Got it. And then would you say that's like kind of the same for tech versus non-tech? Like tech is probably a little bit higher. Somebody is able to land a digital marketing job in the tech industry specifically. I don't know really, I don't know. Can you expand on what you mean by tech versus non-tech? Just like somebody else is not in this industry. Like if you're a digital marketing for like a software company, like if you're in digital marketing for a software company, for instance, would you think that they would typically make a little bit more than maybe doing digital marketing for like a couch manufacturing company or something like that? So the best way I can classify what I think you're trying to ask is the difference between working for an agency and working for one company as an in-house marketer. So if you're working for like the Mercedes-Benz or the Hondas of the world, they have one marketing department that consists of a lot of people that often run one Google Ads account. They do different things. And then for an agency, we handle a lot. It really depends on your experience. It really, really does. If you get a job with an agency, one thing you have to know is that it's like drinking water through a fireplace. You get a lot of experience in a short amount of time. You get a chance to build your personal portfolio on accounts that you've worked with. I've worked with XYZ accounts, not gonna say you're here, but some big names that we all know, love, and use. You walk around in the store, like guess what? I'm the guy that ran Google Ads for that company or currently runs the Google Ads for that company. So there's that. For an in-house, I would imagine it would be a little bit easier because you have probably one point of contact, which would be your superior and that company that you would just answer to. And that's that. The starting salary on average is anywhere between $55,000 and about $60,000 to start out from what I remember seeing. You mentioned that you were interested in making money online, Amazon, FBA, that sort of thing. So at some point in the future, you might be interested in starting your own thing, maybe as a freelancer or starting your own business, something along those lines. Do you think that your experience working in digital marketing is going to help you do that? Absolutely. I know without a shadow of a doubt that I could, heaven forbid, knock on wood, right? If I got fired, if I got laid off, or even if I decided to quit and go on my own, I know without a shadow of a doubt that I could do those things on my own. It's always having anything like that. Everybody wants to be on the front page of Google. Everybody wants to grow their business. And with my personal portfolio, like I was referencing earlier, I know exactly what to do. If you're spending XYZ, if you only want to spend $10,000 a month, $5,000 a month, then the campaign structure is going to be a little slim. You want to spend $120,000 a month or more, $1 million a month, then you can have 50, 60 campaigns doing their own thing. Got it. Yeah. That is, I think it is definitely one of the best skills you can learn, especially with your sales background too. You've got like so much experience. You've got the sales side of things. You've got the marketing side of things. Definitely.  So let's kind of move on to personality wise. What kind of personalities do you think tend to do best in digital marketing? And actually, I probably should have said this. I think most people probably guessed, but you went down the paper click route, which is like Google ads, paper click. But most people probably don't even know what paper click is. And then most people don't know that there's like six different major types of digital marketing you can specialize in. What kind of, like if somebody just goes into digital marketing in general, whether they're an introvert, extrovert, they're analytical, they're artistic, and any combination of those things on the spectrum as well. Do you think that there's like a certain personality type that does well in digital marketing, or is it just something where like just about any type of person that goes into it is going to find a good lane? Great question. The best way I can say this is as far as like extrovert and introvert. So I personally identify as like an introvert with extrovert tendencies, like I'm totally good just like sitting around and not doing anything. I'm totally good with like going to the beach or like traveling to different countries and like, you know, and then there's other jobs which are not client facing. You never have to meet with the client. So you don't have to dress like appropriately. You don't have to like, you don't have good communication skills. And you just literally just like do your work for, you know, creating campaigns, you know, just anything in the account. Looking at analytics, looking at trends, trying to see like, okay, if I spend more, like looking at search trends and all these other things, that's that would probably be the best way I can say it is that whether you're extrovert, you're going to do very, very well. If you're an introvert, you're still going to do very well. And I did want to mention Seth does have a free masterclass where he basically answers just about every question you're going to have about digital marketing, you know, whether it's a good fit for you, the different types of digital marketing, personality traits, all that sort of thing. Really good masterclass I took it myself and I learned quite a bit. I will put that down in the description as well as the pinned comment below. So definitely check that out. It's highly recommended that that's one of the reasons why like digital marketing, it's one of those careers where college is never going to be in my opinion, college is never going to be able to teach people digital marketing, even if you have like, like some of the best professors and stuff. It just it changes so fast that the only way to truly learn digital marketing is to just do it. Right. And the easiest way to do it is to get a job, get paid to do it. You know, that's, that's the best way to do it. Right. So it's like college is not ever going to be able to, to catch up by the time they catch up with like what's working right now. It's probably going to be like five, 10 years down the line. It's not working anymore. So you're absolutely right. And the thing about it is Seth brings this up. The college teaches theory. College uses a lot of really nice stuff, right? Beautiful things, right? It just really depends on some other things. And we just got a slack message. I cannot. But as far as like marketing, you have to have experience. That's what's, that is what makes you highly respectable and like highly sought after in the field. Since I have, you know, got this, got this career changed everything in my life.  So I went from a completely, you know, one type of mindset to an abundance mindset. And it's just, you know, even right now, like still have offers of like, sorry, not interested and completely happy with it. So what would you say to somebody who's kind of on the fence about investing in Seth's course, you know, they've probably seen all these interviews, they've seen like so many people have success.  But these videos don't usually do that well, unfortunately on YouTube. But what would you say to that, that person who sees all these interviews, they see all the proof, but they're still on the fence about investing in Seth's course. So direct answer to your question is like, do what you can, save up the money, buy the course if you can, experience that for yourself, invest in yourself more importantly. But when it comes down to you actually finishing the course and like putting up for job interviews, do not make the same mistake that I did. And I waited, do not do that. Like just keep doing it, keep interviewing, right?  Got it. Awesome. Well, hey man, thank you so much for coming on this interview and sharing your knowledge and sharing your story. Shane, thanks so much, man. You're the best. I really appreciate your time and putting all this together.


Hi guys, so I'm just going to go over this tracing question from the week five workshop Because being able to trace conditions is a really important skill to have And I have a few tips that have helped me in the past with tracing code And hopefully you might find them helpful as well So what I've got is I have my variables in the corner here so that I can keep track of them So for A is 5, B is 3, C is 10, and result is 11 I've just written R just to make that a bit easier and a question like this Goes to show you how important it is to correctly format and indent your code because without any of that indentation I was to remove all of that That becomes a lot Harder to read and it becomes a lot harder to determine where a conditional starts and ends So you want to Have your code indented because it makes it a lot easier being able to say okay, I have this bracket here which Has belongs to this conditional here. Where does it end? It ends where This bracket is aligned to so this bracket here belongs to this one this bracket here belongs to this one and So on so that becomes a lot easier And the way I tackle these questions is as I'm tracing if I see an if and an else And I know I'm going to go into the if and I'm not going to go into the else Then I just scribble out the else or I comment it out or I delete it just so I can Just completely ignore it because a question like this looks quite daunting you have a little look at it And there's a lot of code there So we just want to make it as easy as we can for ourselves. So Let's start with our tracing. So our first condition says if a is less than C well, we've got a is five and C is ten So five is less than ten that's true. So that means that we are going to go into this if condition Which also means we're not going to go into this else condition so we can completely disregard this and I'm just going to delete it. See already. That's a lot easier So we've entered this if we're going to go into this one here. So if a is less than B Five is less than three. Well, that's false. Which means we aren't going to go into this if condition We're going to be going into the else. So I'm just going to remove that one there Okay, so we're going into this if here we hit this and it says if a modulo B is equal to zero Five modulo three is not zero. So we know we're not going to go into this if we're going to be going into this else Else result is equal to result minus one So we're going to take a variable here We're going to minus one So now we exit this else and we get here result is equal to result times three So I'm going to update that to 30. We exit this else. We exit this if We've gone down. So if result modulo five is zero. So our result is 30 30 modulo five is zero so this Condition is true. What we're doing is result is equal to result plus one So you should get 31 in the end