What is everybody welcome back to the channel you guys in today's video? I'm gonna be walking a client a top-producing real estate agent in the state of Ohio Killing it with Howard Hannah realty. I'm just really farming a local area, right getting her brand out Bringing bring bringing brand awareness bringing education bringing content bringing value To to to a local audience right talking about the process of what it takes to to become a homeowner For example, she's a top-producing real estate agent, right? So she's educating people in her local area On what what it takes to purchase what it takes to sell, right? And and what I'm doing with her is really just coaching her on basic marketing strategies social media marketing just outbound Marketing methods to generate a lead right to generate lead But but also to get your brand to get your brand noticed to really go out there and build a local brand like right So so so for those of you that are really the face of the brand for those of you They're they're voting either personal brands or even just your solopreneurs your local real estate agent your local Insurance agent your local plumber your local landscaper.    You can literally apply this to anything. So what I'm gonna be going over today with two shout out to two To a top producing real estate agent again with Howard Hannah is just really getting started She's already been putting out content video content on social media So she's already been out there trying to build her brand organically But but but my whole professional, you know, just experience based on speaking to thousands of people But just based on common sense It's like if I was a local business owner and I was over here on social media and I got 13,000 people Follow me on Instagram. I got 300,000 people follow me on tiktok I got 5,000 friends on Facebook. I got a few thousand likes on my business page If I'm a local business owner How many of these people are actually resonating with my messaging, right? So as I put out content related to our business, right as I'm a real estate agent, for example as I'm posting On my personal Facebook page. I'm posting a listing of my property for sale I have 3700 friends on my personal Facebook page, right? I got 3700 friends on my purse and this is just hypothetical. I'm just giving you an example here But this is reality. This is all you this is all you guys. This is all your profiles This is all your accounts. Do the do look at the basic numbers. This is basic That's why I get fired up on this stuff because this is basic If you're a local business owner and and and and again, you got 3700 friends on your personal Facebook page You got 37 Shit, I'll even give it to you. You got 37,000 followers on Instagram Because you have that same mobile Build your marketing brand type of mentality.   Let's say let's say you got let's say you got 370,000 people on tiktok following you, right? Now that's that's some of that I don't know if that's any of you guys watching this video But but that's possible, right?  I own the local deli Right. I own the local coffee shop. I own the local taco shop. I own the local freaking. I'm a local rotor, right? So it's like dude That's why you guys All the social media marketing that people are are doing social media marketing that people are doing, right? They think they're really doing it, right? But at the end of the day is a generating business is a generating leads Is is he getting the attention of my local audience, right? Again today's freaking Whole magic word is is local local local targeting local. We are a local business owner I I'd love to get the the the attention And and earn the business of my local community How do I target them because god knows the 3,700 people that follow me on all these dam accounts No one lives in the area, right? And that's the thing.  Look at your look at your facebook Personal page not your business page. Look at your facebook personal profile your local business owner How many of these people on our friends list live in the area and and keep it real?  Your your in-laws, right?  Homies used to kick it within college, right? But after that that's like what 200 people When you look at your personal facebook page, right? You look at your personal facebook profile It's about 200 people When you look at all of them you look at all 3700 you look at all 4900 you look at all of your 2200 friends on your personal facebook page 99% of them don't even live in the area, right? So so so so again shot up to two two gets it my client to Todd producing agent She gets it. She's like david i'm already putting out this content. I'm already talking real estate I'm already doing videos on tiktok and instagram and facebook I'm doing my weekly tuesday event video that that that i'd be posting as a weekly update to my local community She's like david i'm already putting out this content. I'm like too The only thing you're not doing is targeting the only thing you're not doing is putting a few bucks Literally a few bucks behind that post and actually running running through your facebook ads manager actually setting up your business manager Go and if you haven't caught any of those videos links are in the description go and set up your facebook business manager I also have a free cheat sheet That goes over custom audiences basic information that you need to know to set up a successful facebook ad account and instagram Ad account and the reason why we're focused on these two platforms is because again if you're a local business owner I could target I could take facebook and and especially if i'm serving people in that demographics, right? You got to know your business. You got to know who you're targeting. You got to know your avatar The local business owner Chances are depending on what you guys are selling right but but the majority of people that are that are probably getting this message If you're a local business owner Who's your demographics? Are you serving people? Are you just you? I don't know. Do you have a candy store?  Are you you got a candy store, right? Probably not, right?  You're an insurance agent.  It's the targeting We got to be able to pull out our phone and start speaking to our local audience I got to be able to target that ad so too was like david I got all this video content that i've been putting out all over social media But but but the audience is not not not my not my ideal audience. I said too Let me coach you. Let me teach you. Let's run some ads.  Let's start branding. Let's start getting our local community to know who the hell we are Let let's let them know who who who the best real estate company in the town to work with is Who's the best broker to work with is right?  I'm on a simple webcam that I got from amazon and the quality of this ain't even that bad It's even picking up my lint, right? so so So, um You don't need anything fancy man. You don't need anything fancy So we'll see what she has but but the whole point of today's video is that i'm gonna help her I'm gonna walk her through she's actually getting logging on right now I'm gonna walk her through the setup of a of a local facebook ad Okay, this is what we call brand awareness. This is where she literally pulled out her phone or maybe on her fancy camera But but again, she's a real estate agent So it's not she's not a camera person, right? So she but I think she has a decent camera Pulled out her camera, right and literally introduced herself This is ad number one ad number one is the like ad I I always recommend go out there and get thousands of likes on your facebook business page first And then let's go into local targeting. So really this is ad number two Ad number one that I that I walked her through was the like ad. How many likes do you have on your facebook business page? 200 300 take it to 3,300, right? You got to do that You got to do that fast with the facebook of facebook ad So we did that right now now today. We're meeting up again and i'm gonna help her Run a local ad. So this is our first local ad To get the brand aware to get the brand awareness going now the strategy behind this is we're literally going to run it to her local area Get thousands of people to see her video and i'm going to see this video for the first time right now So we're going to watch it together for the first time. It's her introducing herself her background her experience Why is she so fired up about real estate? Why she loves helping people in the local area buying cell real estate? It's a simple video maybe a minute long two minute long all look at it right now with you guys But but that's all it is right. We take that We target her local area get thousands and thousands of people to view it under brand awareness the facebook ad objective brand awareness We then take that data. We we get thousands of people to view it We then take a percentage of the people who watched A percentage of the video so for example for example, let's say 10 000 people viewed the video but only Watched 30 seconds of the one minute video. I want I want that group right? That's what we call a that's what facebook calls a custom audience. We're able to take that group of people who watched 30 seconds 6 000 people We're able to take those people that watched that one minute video for 30 seconds at least 30 seconds These people watched it for at least 30 seconds. They live in my local area We're then able to go into facebook and set up what facebook calls a custom audience Those videos are also linked in the description a custom audience We take that custom audience and we say hey facebook We ran this ad we got these people to watch our video for 30 seconds Now what I want you to do facebook is go and find me literally hundreds of thousands or more people That resemble them that resemble The 6 000 people who watched 30 seconds of my one minute video go and find me a look like audience go and duplicate this audience facebook Use your magical Algorithmical Potion lotion that you guys do and go and find me this type of person again based on my data Right. So so so this stuff you guys gets Gets ninja.  So that that's my biggest advice if you're local if you're local this video is for you If you're local subscribe smash the bell for notifications drop me a comment below my name's david. I've been dropping this content with clients Literally walking them through facebook ads walking them through the setup of landing pages Walking them through what it takes to capture lead on social media taking them through coaching calls day by day been doing this since 2016 So if you want to pick up some golden nuggets that I that I tend to drop every now again on these videos Subscribe stay in touch and drop me a comment. Let me know you're out there and let me know how it can bring value to what you're doing online So let me let me get two on the line and let's go through this facebook ad So now dive in into the dashboard and now going to run this local video ad, right? That this is our first local ad together, right? Now we're really going to make our our dent in our local area That's that's ad number one to our local area, but technically it's ad number two This was ad number one, right? This was ad number one is just simply running a like ad getting a couple thousand likes We spent 50 bucks got got each page like at 0.02 So two two cents per like yeah, that's freaking great like that's good I've been running this ad for agents since since 2017 and I would always get point 0.01 But every now and then I'd get 0.02 and that and that's still good. That's still good But now today now today you'll be lucky if you get 0.02 So you got a good number. You got a good a good roll of the dice Okay, you got 0.02 because where I'm at. I run the I still run this ad a lot for agents I'm at a lot of times. I'm at I'm at 0.03 Um, so if anything I'm just spending a little bit more, but we're still achieving the same goal. It's yeah Yeah, a couple thousand you don't need 27,000 page likes. You just need a couple thousand and right, right? We're good. Whenever run that ad again Now now it's time to go local, right? So so let's let's go to your facebook business page real quick and let me um Let's look at this this video. So how long is it? What were you talking about two minutes long? Awesome. Awesome. Really cool um Pin it to the top Let's let's pin it that way. It's oh, how do I do that? Just scroll up click on the three dots and click on pin that's And that's that's a cool post to put at the top of your facebook business page, right? Yeah, for this point on from this point on go just refresh the page So from this point on you have to walk me through all this like where to go you just refresh it Yeah, so so scroll down. So so the text here's so here's the the basic formula the basic formula for a facebook ad And even an instagram ad same same thing is to post it on the business page first Right post it on the page first Right out the text which is what we call ad copy Right. So what did you write at the top happy tuesday this this is a this a different video Than what I normally post right so this text this text you always want to make sure The ad copy you always want to make sure that it's complete. There's no errors There's no there's no dots or any commas missing We want to make sure that that's 100 ready to go right. Oh my gosh. So now you're making me Let me see if there's any grammatical errors Yeah, yeah, because when we go in and run the ad right now we can no longer change it So we have to just make sure that It's it's I mean everything is thought correctly. Yeah, yeah, it's good, right? It's good So happy happy tuesday. There's a different video than what I normally post I wanted to take the time to introduce myself and tell you why I became a realtor here is my story and and here Okay, cool. So so that's why I always like to look at this first before we go run the ad Sure. Yeah, you you let me know because we're not going to be able to change this once we do right So so here's why here's the only thing I'd recommend is calling out the audience calling out the audience Now you may not be putting that in any of your other posts, but now the ad's It's calling out the audience. Okay tuesday This is to your local realtor here in the blank area I want to let people know that i'm local if I just saw that post in my news feed I would not know where the hell you're from but but I do see ohio I do see ohio in the name in the name of the page, right? I do see ohio there But yeah, but but From a consumer's perspective. My eye didn't even go there. My eye just went straight to the text. Got it. Okay, this is To your local your local your local columbus realtor Or whatever like something something So the framework of ad copy now. This is this is our first intro video This is what we call an intro. This is what I call an intro video, right?  That's what we're going to do today is run it as a brand awareness So there's really no call to action in this text or even in the video But typically the the framework when it comes to ad copy is really is really simple bullet point number one I'm calling out that audience Right. I'm letting them know that hey, I'm local. This is this. I'm in this area because Psychologically when someone sees that word columbus it automatically go out grab their attention and even if you can go deeper Even if you can go more niche Like what's the actual community that you live on live in in columbus? Oh, I didn't go that far. I just kind of went And I did a video about this on my youtube channel like I think like a few like like probably like a couple weeks ago I'm talking about I'm I'm walking a client through this ad copy part And and and I'm talking about how If I was a local business owner, I could run I could write out the text and I could put I could put attention san diego Blah blah blah.  I live in chula vista But but I even took it further But if I even niched it even further and I only spoke to people who lived in my community In chula vista, which happens to be a community by the name of east lake Right If I now niched it down even further to east lake which in east lake. There's probably about maybe Maybe a hundred thousand people There's there's about there's about three million in san diego in east lake. There's about maybe a hundred thousand people Yeah, so if if I'm now and that's all I need that's what I'm saying too. You're in the high ticket business Oh, like where it's like, I don't need a target all of columbus really If now now when it comes to facebook ads and targeting you do have to target a 15 mile radius because you're in the housing category Um, and that's fine. And that's fine But again, what what what I'm saying is that if I if I niched it even further and put east lake Attention east lake residents. This is david your local realtor.  This guy's my neighbor Right, so so so the the copy the framework is calling out the local audience literally the local not the Umbrella city, which is probably columbus. It's columbus, right?  What community? What's the name of my community? Like like maybe I just focus in on that area And let's unless not right unless not unless your strategy is to maybe just take over the whole damn city. Okay, cool Yeah, because I don't want to I don't want to focus on just one area because I want to be make sure yeah Okay, good. Good. So then so then columbus. We're rocking with columbus. So that's number one in in a framework Number two is telling the story Now you're now you're telling the story in a video in any video you'd be telling a story given a tip Telling a story based on experience. Hey guys, this is two in today's video.  So number two is telling that story or giving that tip Right number two and then number three is the call to action. Yeah guys Click the button below it'll take you straight to my page where you can get all the details on this beautiful listing Right, the button below it'll take you straight to my page Well, you where you'll get all the details regarding this open house coming up saturday and sunday from one to four Click on the link below to download my free buyer's guide in this buyer's guide I give you the top 10 ways to make sure you're approved blah blah blah So so so that's the framework number one got the audience number two telling a story and number three the call to action And so everybody already has that you already have that you have many videos on your business page You somewhat have that But what I know you have and what I know every rotor has and I know what majority of Of local business owners have is though their call to action is to call me Yep, that's all that's what I said. Give me a call. You're right. Call our tech. Here's my phone Right.  They're not right They're living that area. Mm-hmm Right, but that's your typical call to action as a phone number So everyone has somewhat this the framework their talent story in their post Yeah, they may not be calling out the exact audience So they're always missing bullet point number one and then yeah bullet point number three happens to be yet Email me comment below direct message me. It's like no, dude. Click the link click the link click the link That's the call to action from this point on. It's click the link. Click the link below Go take you straight to my web page And all we're doing is directing people to a landing page. That's it A landing page in an open house a landing page on a list A landing page on a seller guide a landing page on a buyer guide a landing page to get a cma You're taking the landing page So so here our whole objective here is to get thousands of people in this local area to watch a percentage of this video Yes, that's it. So it's not it's not to capture lead.  It's not any of that. It's literally to track the data So facebook and find our warm market. They can go out there We're actually watching our stuff and and and then we have strategy after that So this is just step one. This is really step one of three Yeah On this one exact video on this one exact video the strategy that we're that we're going to implement regarding this one specific video We're we're going to get thousands of people to view it We're going to capture the audience of those who watched a percentage of it Yeah, we're going to hand it over to facebook and say hey These amount of people these thousands of people watched 30 seconds of my two minute video Go and find me A few hundred thousand people a few hundred thousand more who look just like them Gotcha, okay. That's that's that's step three. That's a look-alike audience. That's where we're headed with this And then when we do some ad number three and on because this is ad number two What we do for ad number three and on we retarget everyone that facebook starts to find us Based on based on our data based on the people that watch this video Gotcha, okay, so you may not get me on that one. That might have been a little over your head But no that doesn't make sense They're strategy. It's just piggybacking off the data. Yep. Yeah, I understand these people, right? It's just Yeah, so so so we're we're we're getting there. We're getting there. So so anything else in in the text This is a different video. Okay, uh rotor. How about the word? What why why are the the underlines so hover over the blue? Um, is that because it's um, it's Oh, because it's capitalized. It's actually supposed to be capitalized, right? It is supposed to be it's Yeah, it's supposed to be capitalized Yeah, so you could yeah go to capitalize it. That's fine Okay, cool. Yeah, perfect. See so that's good text for this intro video. So we're good. We're good. Um, and then if anything maybe Yeah hit save hit save we're good. So it's post on the business page No more grammar errors. Nothing needed to be added there. We're good now Let's go straight to the ads manager. So the tab that's open at the top click on the ads manager and then from here Let's and let's always shade the the blue to gray once that ad is off Just shade it to gray and you have to shade it on all three tabs right now Click on the middle on the first tab campaigns. Oh, yeah, you're you're in the middle tab So you have to shade it off on each tab and I start with the campaign So yeah, shade that to gray click on the middle tab shade that to gray and then do the same thing Oh, so it's a single one. Yeah. Yeah, just shade it to now. It's off. There's no money being spent It's off. We set the calendar. It's off 50 bucks. That was all it's off But just for eye coordination just just just for the human eye Yeah, it's gray. It's it's you know, it's off because all we want to see is blue blue Blue's on blue blue means on blue means money blue means, you know, we're running running ads Okay, so yeah, just shade them off So uncheck everything uncheck the one selector or just uncheck the box But you gotta do it on each there we go. Perfect. And then just hit the one selected X the blue to the right on the Yeah, yeah, take that one off to click on that uncheck that perfect. Cool. Okay, we're good. So now create So all we're gonna do is click the green button. Okay, perfect great Yeah, create. So again that first like ad that was engagement Right. This next ad is going to be our first Local ad where we're going to go awareness. We're going to go awareness. Okay So we're doing awareness. We want facebook to show this to as many people as possible in this area in this local area Okay, so we continue Okay, so so all i'm taking you through is the three tabs. That's all we're doing is going through the three Oh, this is the three. Oh, yeah, so we're up here up here the three tabs campaigns No, not right there, but in the background not right there in the background the three tabs that we were just on those three tabs campaigns Ad sets. Yeah, I'm just seeing like I'm seeing like how it's Yeah, no, it's not that it's not that He continued he continued So so right here we're just going through tab one And in tab one we chose the objective. We chose the objective Which was which was awareness awareness, right then over here We have to choose the category. So hit the category come down to housing That's step one That's okay. So when it comes to the three tabs Yes, that are on the dashboard Right campaigns ad sets and ads those are three tabs where you check the box where you click the blue circle turn gray Um, those are the three tabs. Those are the three steps. We're going through right here. Yes So step one is simply choosing the objective, right? And choosing housing That's right And then the title we want to title we want to start tidying everything So this is the first tab give it a title at the top. So to the right to the right The new awareness campaign right here in the box. Get rid of that title at the top and No down down down inside the box down Oh, okay. Got it. So right there delete that and we're going to rename it And so this is again, this is tab one. This is the campaign tab So this is the intro should I call it intro video intro video? We're gonna we're gonna be descriptive on on what it what it is It's an intro video and then in parentheses in parentheses I want you to put the objective. Which objective do we choose? um awareness Damn, there it is right Awareness, that's it. That's the cap the you are so thorough. I like it. Okay. That's it. So hit next. We're good So so so nothing else needed there housing Tiling it. That's it next now we're on step two the ad set tab the middle tab We're on step two here. We go with the budget. We go with the targeting We go with the calendar. We go with the placement of where we want to put that ad There's many different places. There's many different places on on on instagram that we could put the ad We're gonna edit. We're gonna we're gonna place it ourself. That's that's everything here Okay, so We'll name it at the top. So right at the top. We're gonna name it But we'll name it after we're done after we know what the hell we do down here Then we'll name it at the top. So let's just scroll down. So so facebook page. That's our page We're good daily budget. Yep. This is where okay. So now now This is day one of 30 So this is day one of 30 Right day one And our whole objective too. This is simple man. This is so freaking simple I did a video about this yesterday on my personal facebook page where i'm talking about how how how all Everyone does is post So as we try to build a brand as we try to build a local business We're all local business owners as we try to build a social media brand All we're doing is posting organically all over the place That's all we're doing right that instagram. You got a tiktok. You got a linkedin.  So so so i'm talking about how All this takes what i'm teaching all this takes is literally one video Every 15 days On the business. Yeah, but then you were and yeah, that's that's exactly what you said the very first day that we taught That's it Right instead of posting every day, right instead of posting every day like no don't need to no You don't need to right. I don't post every day with But even even multiple times start the week and and on multiple platforms Mm-hmm. We don't need to be doing that. It's like dude. We don't need to be doing that. So that's okay Yes, you can start I could be wrong. Let's say whatever I could we'll find out in the next couple months Yep, yeah, I will find out if it's like do it. Do I target my local area?  Brokers right and that's freaking post on every end platform five times a day It's like no dude So so here so my point is I say all that to say this The budget so we have to have a budget. So this is day one of 30 All this is going to take is one video every 15 days. So we're going to run this for 15 days Um, and then and then on the 16th day, that's when our next video comes out And now that's when we start talking either buyer or seller Oh, okay. This is where you say you have to focus on one the other Right now you want to focus on one or the other. I'm either going to put out video content speaking to the buyer Or the seller pick. I want to focus on the seller. So I'm gonna have to figure something out. Okay That that's simple that you know that you know that Knowledge like the back of your hand Like like you do we'll talk about that as we get there you do but but that's gonna be simple But yeah, that's when you now focus in you narrow in to one avatar Now I am only going to be putting out this video every 15 days and again if one wanted to continue organic. Okay, whatever Organic post whatever talk about everything that you guys do right now and keep doing what you're doing But when it comes to the marketing when it comes to the actual advertising ad like paid ad Focus on when we're targeting one person And and that's a seller. Okay. So are you saying that I that I should post an ad video every 15 days? Is that what you're saying? Yes. Okay 15 days Yep, next one will be the first one where where we're actually talking about a seller tip Hey guys, this is two in today's video. I'm gonna be giving other tip. Okay. So I should do a seller tip next time All right, got it next time and on And keep on doing yeah, because I want to focus on sellers, right? Okay and on Yes, but again when it comes to the ads Just do one every 15 days. Got it. Yep. That's it like that one.  I do a weekly Tuesday. So in addition In addition to that I'm gonna do these ad videos too to focus on sellers and these Ad videos to sellers. These are the ones that I will be pushing out, right? Yes, too, but I'm telling you man the energy that you're putting into your Tuesday videos Those should just be all seller ones that we use for ads Yeah, that could be yeah, that could be it too. Yeah, I could change it All this amazing knowledge on everything it's a market update. So now we're talking I'm giving everything. Yes. I am getting everything So so it's not really tailored towards one specific person is just kind of every all real estate related, which is cool That's the newsletter. That's an update. I get it. Yes. So I think that's important, right? It's very important But yeah, I'm saying and it's what I've been saying this entire time Yeah, I'm saying is that one Well, I won't say 100 99 99 99 Show me your show me those videos right now, but don't do it right now. Yeah, but you know what I'm saying Yeah, 99 of those viewers don't live in the area So that's the only thing that's the only thing So I'm organic. I'm putting it out organically on my facebook page 99 of these 300 views don't even live in the area Yeah, it was shared it all across every platform right and and I shared it to my personal page my girlfriend shared it Right and she has 1700 friends on her facebook personal page and they all live across the country Yeah, okay. It's like it's not targeting the local. Yeah. Yeah, that makes sense. Okay Now if you're going to continue it cool, let's just make that What I would do is I I probably wouldn't even do a weekly one I'd probably do a monthly one Where now I take that monthly tuesday video and I run it as an ad To columbus Yeah, not only are you doing one seller guide video every 15 days, which is two months But you're now doing a third one Which is your your update and that's my market update right market update Which is actually once a month not every tuesday. It's every once a month. It's once a month And we actually run it as a facebook ad targeting your local area throughout the month Yeah, spend you can literally spend two bucks a day You can spend three bucks a day. You can spend three bucks a day On that market update video. I like that argue your local area.  Yeah Rather than organically putting it out there for a bunch of randoms to see Right, right. That's true. Now.  Yeah To say to say this where it's like, okay, we're on day one of 30 What is our monthly budget? Whatever that monthly budget is divided by two That's what we're going to run right here so If just say if I want to keep 50 as a monthly budget, that'll be 25, correct Yeah, 25 bucks to run to run this for 15 days ain't nothing Like what do you mean? Like it's good or bad bad horrible. Oh divided oh Divide that like what is that what like do the math like that's that's like that's like I never like 25 dollars divided by 15 days That's one dollar a day two dollars a day So so net yeah, you couldn't do that. You you got it You got to do at least you got to do at least at least five bucks a day at least 10 bucks a day So so so for all like let's just say at 10 bucks a day one's at 300 a month If you go five bucks a day, there's there's 150 a month Right if you had an ad running at five bucks a day for 30 days, there's 150 Okay I could do the 150 for sure. I'm just kind of getting high Okay, so then here so then right here all you would do is simply again No, actually, I wouldn't go daily. I actually know it.  Yes Okay, so 150 divided by two is 75. Yes 75 75. Yeah, so put it so put in 75 lifetime And let's lifetime again 75 So it's 75 dollars every two weeks Which is super super low too, but we got to start somewhere Yeah, right. We got to start somewhere and this is actually not not bad to tell you the truth This is actually not bad. This is not bad. Let me take that back This is actually not bad for this first video for brand awareness for brand This is not bad for brand awareness as we start to go run lead ads That's when you're going to need to spend a little bit more That's when you're going to need to spend at least that that so again, this is 15 days lifetime That would need to be at least 150 When going that's why if we need to wait, we'll run this first Let's run this first and let's just maybe wait till we close our next deal If we got to do that, then no big deal whatever We'll set aside a little bit and we'll start running ads with that but set aside a little bit too Like that's what I'm saying like most they'll close deals and they freaking go blow the whole damn thing Or they got bills that have been backed up and they got to go pay everything off, right? So I totally totally get it. I totally get it But at the same time we're freaking building a business. So we need marketing we need marketing dollars and that's what I mean I have it.  I get it. I get it I'm also scared to like don't want it to plead it, you know I mean Well, again, I get it I get it but now now again, we're just taking the post Again, one can just take the post that you have and just leave it on the facebook page Take the post share it to your personal page Take that same video put on your instagram It is on instagram right now. Exactly. Which ain't doing nothing for you. No, right zero zero zero. That's my point That's option one and then this is just option two Do I just want to put a little bit of money in it to oh, I see In my local area, right? So it's like what are your options? You don't have many options. That's my point Gotcha. Okay. So my question about instagram is this What what does instagram have it have anything to do with what we're doing nothing? No, it has everything to do. You can run it out on instagram.  So that's another level of no, it's it's it's done. It's done here. But yeah, those are ads Yeah, for sure like again, just think of a monthly budget whatever it may be if it's it It'll eventually have to be higher than than this. I'll eventually have as you go for leads So again, not on this one. This one's fine. This budget is fine. This is fine for now Okay, brand awareness, but as you start to go for leads, which is the next ad Yep, we'll have to you're now talking about seller tips Well, we'll have to up it. Okay. Now you're now you're called to action is to get them to click Gotcha Dollar guide. Okay. Got it. So when I when I start getting to that point Um How do I get more likes on on on on on instagram then you got to start running ads as we start to run ads But again, it's not about the likes. It's not about the followers. It's not about any of that Oh, oh, okay. Got got you. Okay. I got it You're gonna get a ton of followers on instagram and none of them live in the area too. Got it. Okay Okay, so until you start running ads and getting a few of those people to like your to follow your instagram But at the same time, it's not even about that. It's not that. Okay. No, it's about you doing that video and having the right call to action Having a different call to action than all of your hundred videos that you already did Uh-huh call to action. Right. All I'm doing here is showing you. Okay. This is the new call to action Now we need to get them to click and go and download something. Gotcha. Okay That's the lead exchange. Got it. Okay.  That's still 150 a month, which a lot of people don't even have that Right, right. So again, it's either we do have that eventually or just keep doing what you're doing Well, and don't even run these ads, you know, we'll do this. I mean, that's the whole point of why I'm talking Yeah, I'm just speaking in general like not just oh, okay It's like really whatever our options if I'm trying to build a local business Yeah, we want to continue to post on all these platforms when none of it is really generating me anything Or do I have a better chance of actually just putting the same video in front of in front of my actual audience? Yeah, and and and what I spend 10 bucks to make that happen, right? Yeah, we would do that daily if that was the case, you know what I mean so So let's set the calendar. So let's set the calendar today is what's today today's date is the seven So right let's go the next day. Let's go september 8th We'll go september 8th at um, and we'll change out We'll go we'll go 6 a.m. And then we'll just push it out to um to two weeks. Yeah, 6 a.m. 6 a.m And now here all we're going to do is we're going to leave this this is brand awareness So we're going to leave take away the united states. Let's x out the united states hover over you And just hit edit and then and then x out of the united states So to the right exit out and just type in your area good there We're good there. That's our stopping ground. We're going to continue to penetrate that local area from this point on Okay, is that area so scroll down. So we're good there gender Detail targeting. We don't need anything. We're going to leave this one on advantage plus placement Which we're going to allow facebook to place it everywhere and that's okay And then click on next we're good. So that's step two that's step two That is it click on the blue next and let's go to the final step So over here all we're going to do is make sure that that's our facebook page make sure that that's our instagram account We're good at the top the title just put intro video So just rename it intro video. We're good And now we're going to just simply scroll down and right where you see ad setup click on create ad the drop down And we're going to use existing post Right, so we post on the business page first And then we come over here and use existing post click on select post And then you'll see it right there click on it Okay, cool And then now yeah hit continue and then scroll down and call and the call to action button There really doesn't need to be a call to action button at all. Um scroll down on the left scroll down And and so now we got your video right there. We're good You could put a call to action button or we can just leave it blank. I would just leave it blank Branded words. I don't need them clicking on anything and then hit publish That's it. So now now we're going to simply click on the green publish button So step one was posted in the video on the business page first making sure that the text is written out And and there's no grammar errors Step two is to come over here and run the actual ad click on the green button Once this is fully published like the bottom once the bottom right turns green. You're good Step two is this running the actual set up the set up the ad and send it for the next day At 6 a.m. The next day and then hit the x in the top left Exhale this part and then step three the final step is to now Come back here and set up the custom audience. We want it. We want facebook The percentage of people who actually watch the video. Okay. So now again, everything is your folder Everything is about the bookmark. So what are your bookmarks and go to audiences? Audiences so from this point on we want to custom audiences. We want to stack these audiences That's what this is all about when you're online and you're looking at handbags You're looking at hair product. You're looking at shoes shirts Whatever you be buying online and then you leave that website and then all of a sudden an hour later You see an ad from that company, right? All this is about that's all advertising is about is brand awareness and getting people back in front of getting the people who are Who are engaging with a post or watching a video Getting them getting them to see another ad Right just getting them indoctrinated. That's what it's all about So here is where you're going to just completely stack a bunch of audiences primarily about your videos So click on the button create audience. Mm-hmm. I don't know what this is. So Yeah, let's get rid of that one actually Check the box to the left to just click a delete So now it's a two minute video. So we in this audience. We want those who watched it for at least 25 25% 25% and then choose videos in the top right choose videos And then just find that video and make sure you're in the right business page to the right Howard Hannah So you got to that one. Um, we'll find this video That's it right here From at the bottom. Yep. That's it. And then the the retention Yeah, confirm and then the retention bring that down to bring that down to 45 days If if an individual saw this video 25 of it in the past 45 days, they're in this audience Okay, so what a name it name it intro video intro video Intro video and then in parentheses 25 25% That's how you do it. Thank you Create audience and we're done. Okay. So so let that let that run It's scheduled for 15 days. Let's chat Let's chat way before that if if you do have the time go to my account But on this ad on this actually let it run 15 days schedule our next call whenever you can Because that's what we need to talk we need to talk the video the next strategy for the next video Yep, I would like to do that. So um next week sometime Do it. Let's do it. Okay. Hit my calendar Yep, all right, too And I'll send you the true cord here once we're done as well. So yeah, I really yeah I really appreciate it. David any questions whatsoever on that? No, it's good for now You're the best you'll see how next time You'll see what pay attention to the view count on that video. Okay pay attention to the view count So how do I look at that? Where do I look at that? Go to your go to the video click on it You'll start to see the view. Oh, oh, it's okay. That's at least at this school Okay, got it right now. Click on facebook. What's it at right now?  So look at all your other ones Right that we're just posted organically and now we're about to actually run an ad Starting tomorrow. Okay. You're gonna see the difference. This these numbers are gonna freaking skyrocket and they're They're gonna skyrocket in my local area. Mm-hmm. That's the that's the difference That's weird. Okay That's the difference. So all right, so keep it up to schedule and let's chat soon. Yeah, we will. All right, David Thank you. You're welcome. Bye