Ladies and gentlemen, I've been asked by the translator to speak slowly and to make many pauses. That means I have to talk like Joe Biden, not like Donald Trump. So I will do my best. Okay, today I'm going to introduce you to a new view of addiction. I'm not a coach. I'm not a relationship advisor. I am not a therapist. I teach clinical psychology. So what I'll be able to do today is present to you an alternative way to look at addiction. Once my part is over, you can ask me questions. You can ask me questions about anything you want. You can ask me questions about narcissism, about codependency, about victimhood, about politics. No, not politics, but everything else. Also, feel free to laugh when I make a joke. It makes me feel good. Thank you. Okay, let's start with the way we see addiction. How do we regard addiction? There are five metaphors, five narratives. The first one is that addiction is some form of slavery. The addict is a slave to the substance, to the habit. There's a form of slavery here. The addict is not free in his choices. If he is addicted to substances, the substance dictates the addict's life. If he is addicted to some activity, this is known as process addiction, then the activity dictates the addict's life. But it, anyway, is some kind of slave. And this is the puritan view of addiction. It's as if the addict has some inner demons, is possessed, and it requires purification. This is the religious view of addiction, essentially. The addict is dependent on the addiction. The second way to look at addiction is the addict is some kind of robot. The substance takes over the brain, and the substance compromises the brain. And then the addict becomes robotic. The behaviors of the addict, choices, decisions, they're all dictated by the substance. There's a process of automation. It is as if the addict's personality has vanished, has been taken over, has been replaced by the substance. The third way to look at addiction is morality play. Morality play means good versus evil. So today, for example, in psychology, in clinical psychology, we have this perception of morality play. We keep saying, and we keep teaching in universities, that addicts are dark personalities. They are narcissists. They are antisocial or even psychopaths. They are mentally ill. They have mood disorders. They have anxiety disorders. So addicts are not good people, and society is trying to restore good over evil. This is the morality play version of the perception of addiction. The next way to look at addiction is victimhood. The addict is a double victim. He is a victim of his background, of his circumstances. Red neighborhood, poverty, abandonment, neglect, abuse in childhood, we call it adverse childhood experiences. Always victimize the addict, precondition the addict, predispose the addict to become an addict. So he's a victim. And then the addict becomes a victim of the substance or the habit. And so it's double or dual victimhood. And the last way to look at addiction, these are all ways in which we look at addiction, all narratives, the stories we tell ourselves about addiction. And the last way is to regard addiction as a medical condition, a brain disorder, or even a brain disease. Addiction is medicalized. It becomes the equivalent of tuberculosis or cancer. And therefore there is a presumption that because addiction is a medical condition, it can also be cured the same way we cure other medical conditions. These are the five ways we look at addiction. All five ways are probably wrong. And to understand why, and this is exactly the topic of the lecture, to understand why we need to go deep into the human body and have a look at the brain. Most people have brains, not everyone, but most people. So we have a look at the brain. The brain is an addiction machine. About 30 to 40% of the structures of the brain are concerned preoccupied with addiction. That means almost half the brain is dedicated to creating addictions, sustaining or maintaining addictions, increasing addictions. The main output of the brain is addictions, actually. A single structure in the brain, the dopaminergic pathway, comprises 20% of the brain's surface and depth. There's a single structure and it is dedicated 100% to addiction. It does this particular structure, does nothing else but addiction. So the brain is an addiction machine. It would therefore be accurate to say that addiction is a natural state, not an abnormal state, not a disease, not a sickness, not a pathology. The normal state of the brain is addiction. And so if it is the normal state of the brain, and if about 30-40% of the brain is dedicated to addiction, it means that addiction is a positive adaptation as far as evolution. Evolution wanted us to become addicts, so evolution gave us a brain that encourages addiction. Why do we become addicted to substances? How? How does this happen that we become addicted to substances? Because our brain has receptors, has special sites dedicated to interacting with the substances that create addiction. Our bodies generate drugs all the time. Cannabinoids, endorphins, they're all generated inside the body, in the gut and in the brain. And they are drugs, absolutely drugs. We are on drugs all the time. Even healthy people who never touch a drug, they are on drugs all the time. So addiction is a positive evolutionary adaptation, and has taken over a big part of the brain.  It means that the brain dedicates 10 times more resources to addiction than to language. Now, if this is true, and addiction is normal, not a disease, not a problem, on the very contrary, something encouraged by evolution, something good for us. If this is the case, we should find many addictive behaviors, many addictions in everyday life. And this is exactly the case. What are habits? We all have habits, yes? We are habituated, we develop habits. Habits are addictions. What about love? Love is an addiction, biochemical addiction, definitely. What about, for example, obsessions, compulsions, their addictions? What about experiencing pleasure? It's addictive. Addiction is an underlying, organizing principle in psychology and in biology. Now, I'm not telling you that it's good to be addicted, I don't know, to heroin or to fentanyl. That's not what I'm saying. Like everything else in human psychology, even the most healthy thing can become pathological and malignant. There is a healthy, benign form of love, and there is a pathological malignant form of love. There is a healthy, benign form of self-love, and there is a pathological malignant form of self-love known as narcissism. This is narcissism. There is a healthy, benign form of addiction, and there is a malignant form of addiction. Everything healthy has the equivalent, the pathological equivalent, everything in human psychology. So, what are the psychological functions of addiction? Why did evolution give us, why did it give us this gift? Why our brains are designed to create addiction all the time? The first thing is that addiction reduces anxiety. Addiction is anxiolytic. When we feel anxious, when we have an inner conflict, it is known as dissonance, addiction changes all that. It's kind of medicine, it's a form of self-medication. The next thing is that addiction prevents many pathological, psychological processes, such as dysregulation and so on. But of course, when you carry addiction to extremes, when you are too addicted, when addiction is malignant, then of course it is self-destructive, it is self-defeating. Addiction that is malignant, addiction that is sick, addiction that is pathological is not the same as healthy addiction. And this is what I'm trying to teach you or to convey to you today. There is such a thing as healthy addiction and there is such a thing as pathological addiction. It is not true that all addictions are pathological, completely untrue. Some addictions are bad, some addictions are pathological, some addictions are malignant. By no means all addictions. Addictions are necessary, they are good for us. Addictions in general are good for us. They help us to regulate our internal space, they help us to love, they help us to form habits, to get used to routine, to daily life. We could never do any of this without addictions. The baby gets addicted to his mother. The mother gets addicted to her baby. The relationship between mother and baby is addiction. It's a form of addiction. But of course, some addictions are bad. And the addictions that are bad involve grandiosity. Grandiosity is a fantastic, inflated self-perception. Self-image that you are good like, when in effect you are just a human being. But you feel like you are good, that's grandiosity. Defiance, rage, negative effects, negative emotions, for example, hatred, envy, anger, rage, these are all associated intimately with bad addictions. Sick addictions, pathological addictions, delusions, delusionality, anxiety, bad addictions, increase anxiety. Good addictions reduce anxiety, that is the major test by the way. Ask yourself, does my addiction increase my anxiety? If it does, it's a bad addiction, pathological addiction. If it reduces your anxiety, it's a good addiction. As a baby, if you love your mother, your anxiety goes down. Your anxiety is reduced. That's why the baby's addiction to his mother is a good addiction. And of course, the major thing in pathological addictions is that these kind of addictions destroy your ability to perceive reality properly. We call it impaired reality testing. You are no longer able to perceive the world as it is, but you perceive the world through the substance, through the activity, addictive activity. You perceive the world filtered through your addiction, and that is one of the signs of a bad addiction. It drives you away from reality.  While a good addiction drives you towards reality, to be in touch with reality, and expands your life, makes you grow and develop. Now, there have been studies that linked malignant or bad addictions or pathological addictions to psychopathy and to behaviors which are reckless or novelty-seeking or risk-taking. These behaviors are common in psychopathy. So we have studies by Berman and Noble, Lewis and Buckholz and others. And these studies, especially in the 90s, demonstrated a clear and very strong link between developing pathological addictions and having some kind of psychopathy. And I'm saying psychopathy, not narcissism. There's a difference between psychopathy and narcissism. Both psychopaths and narcissists, they have something in common. It is known as grandiosity. The narcissist is grandiose. The psychopath is grandiose. Both of them perceive themselves as perfect, as all-powerful, omnipotent, as all-knowing, omniscient, as brilliant geniuses. Both the narcissist and the psychopath are grandiose. But narcissists are not psychopaths, and psychopaths are not narcissists. And addiction actually has not been linked to narcissism, at least not in academic studies. Addiction has been linked mostly to psychopathy and later on to what we call dark personalities, dark triad or dark tetrad personality. These are personalities which are a bit narcissistic, a bit psychopathic, and a lot Machiavellian, manipulative. So the two elements in pathological addictions are psychopathy and manipulativeness, manipulating other people. These are the two major elements. Addiction has many, many dimensions as you know better than I do. Many dimensions. Not only biological, not only medical, not only chemical. Addictions have psychological dimensions. Addictions have social dimensions. Addictions have cultural dimensions. Addiction is a way to organize your life. This is known as organizing principle. It's a way to put your life together.  And you organize your life around the addiction. It becomes like an axis or a pivot and everything revolves around the addiction. You're beginning to see the resemblance between addiction and falling in love. When you fall in love, exactly this happens. All your life revolves around the new love. Everything. The new love gives your life purpose and meaning and direction. The new love is the center of your attention, your focus. Everything is the new love, around the new love. Addiction is the same. Addiction is falling in love with a substance. It's falling in love with an activity like gambling, shopping, working, workaholism. Workaholism is a form of addiction. But it's about falling in love. When you become an addict, you fall in love. This process is known in psychology as catexis. You become emotionally invested in your addiction. You develop a relationship with your addiction. And I will come to it a bit later. Because the relationship between you and your substance, between you and your activity, between you and your addiction, is exactly the relationship between, for example, the narcissist and his intimate partner or friend. A psychopath and his friend. The same. So it's the same like interpersonal relationships. But we'll come to it a bit later. So the addiction gives your life structure, introduces order into your life. There are specific activities that you must repeat. And these activities dictate your timetables and how you organize your day.  Addiction, in other words, is the equivalent of a religion, a private religion. Because it involves rituals and ceremonies, exactly like religion. And the rituals in addiction are in time and in space and social. So the typical addict has a timetable. What he's going to do through the day, he or she is going to do through the day, has a group of people with whom he does it. Typically a close-knit group of people, social unit, within which he enacts the addiction, ritually, it's a form of ceremony or ritual. And he has a space where he does all these things. Therefore, we can pretty safely say that there are strong similarities between addiction, religion, love, and their interpersonal aspect in narcissism, but not narcissism, generally speaking. Again, I will come to it a bit later. What about the social dimension? I mentioned that addiction has a social dimension. Addiction is not an individual activity. It's a common mistake to say this. Of course, when you consume a substance, very frequently you're alone. When you drink, you're alone. You do drugs, you're alone sometimes. Although, statistically speaking, most addicts consume substances in groups, not alone, statistically. But you could do it alone. But even when you do it alone, it's not an individual activity. It's a social activity. Addiction requires you to overcome, overcome, destroy, fight against, resist inhibition.  It's not okay to do this. It's wrong of you to do this. This is called inhibition. And the addict overcomes the inhibition. He becomes, the addict becomes disinhibited. But what is this voice? Where does it come from? It comes from mother. It comes from father. It comes from a teacher, an influential peer. In other words, this voice in your head comes from other people. It's not your voice. It's a voice that you received, that you acquired from the outside, from other people. So this voice is a social voice. The process of acquiring this voice in your head is known as socialization. Inhibitions are socialized. If you have a voice in your head that says to consume heroin is wrong, it's bad, or even maybe it's a crime, this voice doesn't belong to you. It's not your voice. It's the voice of society. So even when you're completely alone in a room, you and the bottle, the bottle in you, there is always a third party with you, society. An addiction is a rebellion and act of defiance against society. And that's precisely why society gets involved. Society gets involved because addicts sometimes hurt and harm other people. But society also gets involved when the addict does not harm other people. Why is that? Because it's a social act. Addiction is a social act. Consumption is a social act. It's an in-your-face act. It's poking the eye of society. Society must respond in order to restore authority and order. We call this kind of behavior, contumaciousness, rejection of authority. Now society, of course, encourages some types of addiction. For example, in the United States, they encourage workaholism, addiction to work. They literally encourage you to work 80 hours a week, 100 hours a week, to neglect your family, to not have a family. Social media is addictive. It is based on conditioning. So these are examples of addictions that society encourages. Once you, they want you to become an addict, to, for example, work, or to having a family, or to being in love, or on the contrary, to being single, to not have a relationship, because you need to consume, to be in social media, and so on. All these are addictions that society pushes on you, and they are known as sublimated addictions, addictions which are socially acceptable. But there's a series of addictions that society rejects. So addicts are punished, addicts are doomed. Whenever they engage in addictions, the society frowns upon, the society discourages. And addicts are rewarded, they're promoted, they are awarded when they engage in addictions that society wants them to engage in. It's unfair. It's unfair because society tells you what you should be addicted to, what you can be addicted to, and what you cannot be addicted to. It's a social dictate. Consumerism is an addiction. War colonialism is an addiction. Falling in love is an addiction. Singlehood is becoming an addiction because singlehood is self-sufficiency and it's very empowering. Many, many behaviors and traits and characteristics of modern society are highly addictive. One could say that post-modern society is founded on addictions, addiction to entertainment, addiction to money, addiction to work, addiction to sex, addiction to substances. It's founded on addictions. Addictions are encouraged. But when you engage in an addiction that society did not dictate to you, that society did not encourage, in that point society labels you anti-social, criminal.  You want to be an addict? We want you to be an addict, but our way. Our addictions.  You're sick. You're crazy. You're criminal. You should be punished somehow. You should be treated somehow. Something's wrong with you. So addiction is a form of social control. Society uses addictions to control you. To control you positively, this is called positive reinforcement, society uses addiction in order to get you addicted to society.  So addiction is used to make you forget. This is known as dissociation.   Now, the reason we often say wrongly that most addicts are narcissists is because narcissism is an addiction. The narcissist is addicted to attention. It's a highly structured attention. It's known as narcissistic supply. The narcissist is addicted to this supply, is addicted to this attention. So all narcissists are addicts, but not all addicts are narcissists. Narcissists and psychopaths and borderlines also tend to abuse substances much more than the general population, so it's difficult to tell them apart. If you come across a narcissist, there's a 40-50% chance that he's abusing some substance, anywhere from alcohol to crack, you name it, or opioids or whatever. If you come across a psychopath, it's much higher than 60 or 70%. So these people abuse substances all the time, and this creates a huge confusion. But the fact is that the majority of addicts are not narcissists. Many of them are almost psychopathic. This is known as subclinical psychopathy. Now, one social dimension of addiction is when you're an addict, you automatically belong. People want to belong. People are very lonely. Loneliness is the pandemic of our time. It's a much bigger threat than any addiction or combination of addictions.  They don't meet anymore. They don't date anymore. These are the facts, by the way. Loneliness, atomization is the curse of the post-modern era. Now, when you develop any kind of activity, collecting stamps, building model airplanes, any activity that you develop, you automatically belong to a group. If you collect stamps, you belong to a group of all the people who collect stamps. If you build model airplanes, you belong to the group of people who build model airplanes. And if you do heroin, you belong to the group of all the people who do heroin. Addiction is a pathway to social belonging. The minute you become an addict, and it's not only substances, it's shopaholism, workaholism, gambling.  Not a professional gambler, but a pathological gambler. Automatically, you begin to have gambling friends. You go to casinos, these are gambling spaces.  The addiction becomes your life. Before you develop the addiction, you have no life. The minute you develop the addiction, you belong to a subculture. You belong to a group.  They're like-minded. They do the same things as you do. And you belong. You can talk to them. You can share experiences. It's a very good sense, good feeling, in effect. Even if the members of the group are hostile, psychopathic, dangerous, criminalized, you still belong. And the belonging is much more important to human beings than any risk and any danger. Human beings will go to great lengths and will assume huge risks and put themselves adventurously in big danger just to belong. Just to belong. And addiction provides belonging. It's a very important point. There's a subculture of addicts for each type of addiction, of course. There's a specific subculture. And this subculture is global. So if you are a user in the United States, you immediately find common language with a user in Mexico. And the user in Mexico has identical language as the user in Israel. You don't need Google Translate. All you need is the needle, or the bottle, or the jiton in the casino. That's all you need. That's the language of addicts. And you belong. That's very crucial. And finally, addiction is an alibi. Addiction allows you to blame the outside, to blame the world.  I shouldn't feel ashamed. I shouldn't feel guilty. The drink made me do it. The alcohol made me do it. If you steal your mother's money from her purse, the drug made you do it. Alloplastic defenses. It's never my fault. It's the substance fault. It's the alcohol fault. It's the drugs fault. It's my gambling fault. It's always someone else's fault. The bad people around me influence me. I'm never guilty. I'm blameless. This is known as alloplastic defense.  It's like a religious experience. I am angelic. I am pure. I'm unadulterated. Everything that has happened to me, all my misbehavior, misconduct, bad choices, horrible decisions, harm. The way I hurt people, the way I damaged things, objects, society, other people, everything I did, all this evil and wickedness. None of it is my fault. I was under the influence. That's why you have a law, driving under the influence. I never understood this law. What do you mean under the influence? You chose to be under the influence. It's a choice. What do you mean under the influence? It sounds as if, you know, something came from outer space. It's a choice. Addiction is a choice.  It's a choice. You're choosing to be addicts. And because it's a choice, it's 100% reversible. And yes, before you ask, I know what I'm talking about. I was consulting to rehabs in two countries for well over a decade. So I know it's a choice. And you know it's a choice. Now addiction has highly specific dynamics. It's important to understand that, and you know it, of course, again, better than I do, that the addict seeks to alter, to change the perception of reality. The addict rejects reality, rejects life. The rejection of life was first described by a scholar named Harvey Clackley in the 1940s. The addict rejects life. He doesn't feel comfortable with life and with reality. Something doesn't fit. Something doesn't work. There's friction. It's like being with a very bad partner in a marriage or in a, you know, being married to the wrong person. Imagine. The marriage between the addict and reality is a marriage between the addict and a very bad incompatible partner. And the addict rejects reality and rejects life. And the best way to do this is, of course, by creating a fantasy. When you're in a fantasy, you're not in reality. When you're in a fantasy, you're God. You're the God of the fantasy. And within the fantasy, you can create a new life, an alternative to reality. A life of your choosing, of your design.  This is the power of fantasy. That's why the fantasy defense sometimes takes over the individual. For example, in narcissism, the narcissist has an overdeveloped fantasy defense. These people reject reality. But in order to reject reality efficaciously, it's not easy to reject reality. Reality fights back. Reality pushes back. You're rejecting reality. Reality pushes back. Reality intrudes. Reality invades. All kinds of information and data and events and people that challenge you undermine your fantasy. Mock you, criticize you, disagree with you. It's not easy to maintain a cohesive fantasy in the face of reality, because reality is always bigger and stronger and all-pervasive. So how do you do that? In order to change reality into a fantasy, in order to transition into a fantasy, and by the way the clinical term is paracosm, in order to transition into a paracosm, which is virtual reality, kind of virtual reality, you need to reject not only reality, but you need to reject yourself. So you need to change the way you see reality, not only reality, but the way you see reality. And how would you change the way you see reality by becoming not you? The only way for you to see reality in a wrong light, to see reality inaccurately, to change reality into a fantasy, the only way is to not be you anymore, to be someone new. So addiction is misperceived as a transformative experience, like a mystical experience. When you talk to first-time users and so on, they describe this as a mystical experience, a transformation. They say, my ego died. I was able to introspect. I became much more empathic. This is typical with psychedelics, but not only. I was thinking much more clearly. I saw so many amazing lights and colors. They describe the interaction with the substance as transformative. So people who drink would tell you that when they drink, they are much less socially shy. They are much less socially anxious. They are improved. The alcohol improves them, makes them more outgoing, more sociable, more daring, more, not less, more. In order to live in fantasy, in order to develop a fantasy and then inhabit the fantasy, you need to reject not reality. You need to reject yourself because you are the one who is perceiving reality. Change yourself and your perception of reality changes. So addiction is a rejection of oneself. Why would you reject yourself? Because you don't feel good in reality. But why don't you feel good in reality? Because there is something inside you that tells you that you are not good for reality. This something is known as the bed object.   You will never amount to anything.  These voices put you down. These voices degrade you, criticize you. It's called harsh inner critic. These voices are sadistic. These voices are your enemies. They want you dead. They want you dead. Where do these voices come from? They come from bad parents mostly, not only. They can come from teachers. They can come from peers, influential peers. They can come from role models, even in the mass media, even in social media. But in the vast majority of cases, these voices come from your mother and father, mainly mother, mainly mother, also to some extent much later in life, father.    How do you silence these voices? You need to silence these voices because they are ego-distonic. They make you feel bad. They make you feel uncomfortable with yourself. How to silence them? The way to silence them is to not be you. If you are not you any longer, then whatever these voices say does not apply to you because you are not you. How to not be you any more? Fantasy.  These enemies from within, this fifth column and Trojan horse, the only way out is fantasy. But some people, the only way for them to get to fantasy land is through substances or through habits.   And if you drink the alcohol and what the alcohol does to you is your fantasy space. Don't forget for example that alcohol has two impacts. One is known as alcohol myopia. Alcohol makes you grandiose. Alcohol makes you feel that you are invincible, that you are immune to the consequences of your actions, that you can dare, you can do anything you want. This is the first impact. And the second impact of alcohol, it reduces your ability to form long-term memories. Alcohol is impact on the hippocampus. So you cannot form long-term memories. In other words, alcohol is dissociative, helps you forget. These are the elements of fantasy by the way. Fantasy helps you forget reality and within fantasy, you are godlike. So alcohol is a fantasy in a bottle. Simply. When you drink, you imbibe or you drink fantasy. The addictive self-state that is generated in the fantasy is disinhibited. There's no inhibition. Not abuse. It is selectively, selectively disempathic. In other words, there's a reduction in empathy. It is a very interesting phenomenon here. Empathy goes down for people you love and goes up for strangers. By the way, this is an interesting fact. The addictive self-state is grandiose. It is impulsive. There's no delayed gratification. You want everything instantly and now. There is splitting. You tend to see people as all bad or all good.  You tend to see realities all wrong or right. This is called dichotomous thinking. You tend to split the world. There's poor judgment. It impairs judgment and other executive functions. There's recklessness. No fear of consequences. No fear of risk. Taking on dangerous activities and dangerous decisions and choices as if they are not dangerous. But there are other aspects of addiction which are much neglected in the literature. For example, addiction is regressive. It pushes you back to a baby state, to infancy. The more you engage in addictive activity, consuming substances, behaving in certain ways like gambling.  The more you engage with your fantastic addiction, and all addictions are fantastic, the more childish you become. The more you regress. The more infantile you become. Why? Because our first and most powerful fantasy, a fantasy which remains with us for life, is the fantasy that we have as a baby with mother. That's the mother of all fantasies. That's the proto-fantasy. Whenever we engage in a fantastic state, whenever we transition to fantasy, we go back to mommy. We go back to the womb. We become children again. That's why when people play games and so on and so forth, they become very childlike. Did you ever see people play games? Even chess. Two people playing chess. One is 80 years old, one is 90 years old. They both become children as they play chess. This is a fantastic space.  So addiction regresses you. Finally, addiction makes you aggressive. The aggression is externalized. In other words, you are aggressive towards other people, towards situations. But sometimes you could be aggressive towards yourself. Addiction generally involves aggression. Addiction is a way to dysregulate aggression. I mentioned much earlier, when we were all younger, I mentioned that the relationship between the addict and his or her addiction is a love affair. It's exactly like falling in love. Now, medically speaking and psychologically speaking, falling in love is an addiction, biochemical addiction. It's chemical addiction, like any other. It's a substance, addiction to substances. The substances are produced in your brain, but you become addicted to them. And that is the feeling of falling in love, or limerence, or infatuation. Any addiction is falling in love with the subject or object of the addiction. If you're an alcoholic, you're in love with alcohol. If you're on opioids, you're in love with opioids. If you do heroin, smack, or whatever, if you do coke, you're in love with heroin, with coke. You're in love with the substance or with the activity that constitutes the addiction. And now, this love is within a fantasy space, because we also said that addiction is a fantasy. So there is a fantasy. In this fantasy, there is the addict and the object of the addiction, like alcohol or whatever. And the two of them fall in love with each other within the fantasy. Now, starting in 1989, a psychologist by the name of Sander studied love relationships within fantasies, not in reality. Not when you fall in love with someone in reality. What happens to you when you fall in love with someone within a fantasy? And this is known as shared fantasy. What happens then? And he made a few discoveries about, and I developed his work much more. And today we discuss love relationships within fantasies. For example, in the case of narcissism. But the addict has a love relationship with the object of addiction within a fantasy. So for example, the addict idealizes the object of addiction. The addict would idealize this drug. He would say, the drug makes me much more creative. When I'm consuming the drug, I'm much more creative. Or when I'm consuming the drug, I'm a much nicer person. I'm more empathic. Or when I'm consuming the drug, I can do anything. I have a lot more energy and I'm decisive and I'm ambitious. So the addict idealizes the substance the same way a narcissist idealizes his intimate partner. The substance is the addict's intimate partner in effect. So there's idealization. And gradually a relationship develops between the addict and the substance or the addict and the activity. And when you listen to addicts, they discuss substances and activities as if they were people. A typical addict would discuss the alcohol or the fentanyl or whatever it is, would discuss it as if he was talking about another person. Because the relationship is really interpersonal. The substance or the activity become anthropomorphized. They become human-like. You know, when we discuss animals in fables or we give the animals human qualities. We say that the foxes lie. And the scorpion is wicked. We give the animals all kinds of human qualities. This is called anthropomorphism. We do the same. We do the same.  It becomes human-like and their relationship is like the relationship they would have with another person. Now addiction is traumatic. The process of addiction involves multiple traumas. Many of these traumas are small. Some of these traumas are very big. But there's always trauma. Within a fantasy space, the addict keeps generating self-directed, self-administered traumas. You could say therefore that addiction is self-punitive, self-trashing, self-destructive, self-defeating. There's hatred, self-hatred, self-loathing. The desire to destroy oneself, to annihilate oneself, to punish oneself is at the core of addiction. Because remember, the addict has a bad object.  So these voices, and the addict wants to validate them. He hates himself. He comes to loathe himself. He uses addiction to punish himself. And this involves a lot of trauma. And gradually, the addict becomes used to the trauma. The addict becomes addicted to the trauma. Actually, what happens in addiction, there are two phases. The first phase is getting addicted to the substance, getting addicted to the habit, to some activity. That's the first phase. But then there's a second phase, addiction to the consequences, addiction to the trauma. I start to drink, I develop a relationship with the alcohol, a love relationship with the alcohol, within a fantasy. Okay, I idealize the alcohol. But then I'm beginning to have accidents, I end up in prison for drunk driving, so I'm beginning to suffer trauma. And I'm getting addicted to these traumas, no longer to the alcohol. But what the alcohol does to me, this is secondary addiction.  The alcohol allows me to do all this, to accomplish all this. So he becomes my best friend. I can no longer live without the alcohol, but not because I'm addicted to the alcohol, I'm addicted to the consequences of alcoholism. Trauma becomes my comfort zone. I feel good with trauma. I feel comfortable with trauma. I develop what is called egocintin. I want, I seek the trauma.  They're happy now.  And here I am committing slow suicide, suicide in slow motion. And this silence is them. I no longer have an active bed-object, because I am now validating the bed-object. I am now obeying the bed-object. I am now complying with the bed-object. I am now the ally of the bed-object against myself. The attempt to change myself within a fantasy is a desperate attempt to escape this dynamic. And so this creates a mega-conflict. In the psyche, in the psychology of the addict, there's a mega-conflict.  Half of the addict is comfortable with the trauma, seeks the trauma, because it's the only way to self-punish and self-destroy and self-trash and self-defeat. The other half of the addict wants to change to become not you, to create a fantasy and to escape into the fantasy. Because there's fear, fear of death, fear of self-destruction. It's terrifying to know that something inside you pushes you to die, pushes you to self-destruct. So you need to defend against this, and the defense is, I am no longer going to be me, I'm going to be someone else in a fantasy. And this creates what is called dissonance, the two parts of fighting, of fighting. Now this would explain, for example, post-rehab recidivism. In rehab, in rehab, we have about 90 plus percent success. People come to rehab, they stay in rehab one month, two months, three months, typically. And within this one month, two months, three months, they don't consume drugs, they don't drink, they have no addictions, they're cured, no? They're wonderful. They leave the rehab, and within one year, between 80 and 90 percent of them go back to the addiction. How can we explain this? How do you explain this? In the rehab, it's a fantasy space. Within the rehab, the addict feels that he is changing. He is no longer himself. He is in a fantasy, so he can give up on the addiction. The minute he leaves the rehab, the bed-object voices wake up again. The conflict re-irrupts, re-emerges, and addiction resumes. Addiction, therefore, is a form of self-harm, self-abuse. It's exactly like in borderline personality disorder. People cut, people self-mutilate.  These are all forms of self-harm, and addiction is, of course, a form of self-harm. And the addict becomes bonded with the trauma, this trauma bonding. The addict has an abusive relationship with the addiction. The alcoholic has an abusive relationship with the alcohol. The alcohol abuses the alcoholic. The drug addict has an abusive relationship with the drug. The drug abuses the drug addict. There's an abuser there, and the abuser is the substance or the activity that constitute the addiction. Give rise to the addiction. These are the abusers. And the addict is the abused party, the victim of abuse. The survivor of abuse. The dynamic is identical, absolutely identical to an abusive interpersonal relationship. So there's a lot of trauma bonding, what is called the Stockholm syndrome. The addict becomes dependent on the addiction for self-regulation. The addict uses the addiction to somehow regulate himself or herself. There's an illusion, if you talk to any addict, there's an illusion of self-control. Nine out of ten addicts will tell you, I can stop any minute I want. I'm totally in control. The substance doesn't control me, I control the substance. And they have this elaborate accounting or mathematics. Yesterday I drank half a glass, today it was less than half a glass. They have all these numbers, because they want to feel that they are in control. It is a form of self-deception. They want to feel that they maintain discipline. They want to feel that the addiction is at the service of the addict. But that's not true. The addiction rules the addict, because the addiction is the abuser. The addict is the victim, and the victim is bonded with the abuser through trauma bonding. It's exactly like in a typical relationship. So what do I suggest? I gave you a headache with all these analyses. I'm addicted to coffee. So what do I suggest? If it were up to me, how would I have treated addictions of all kinds? By the way, all addictions are identical, psychodynamically. There is no point to try to say alcoholism is one thing, drug addiction is another, workaholism is another, gambling is another. It's not true. All addictions of identical structure, identical reasons, identical etiology, identical outcome, they're all the same. So, if we were successful in developing a treatment modality for addiction, it would apply to all addictions. Process addictions, these are addictions that are comprised of an activity or a habit. These are known as process addictions, or chemical addictions, substances. So, I've noted that recidivism is high. In other words, our current methods of treating addiction suck. They don't work. None of them. There is no treatment for addiction nowadays. Anyone who tells you otherwise is lying to you in a self-interested way, because people make tens of billions of dollars off treatments of addiction. None of these treatments work. The only treatment I know for addiction is when the addict decides to stop. That works. Twelve steps provide a supportive environment for the addict to decide to stop. So, twelve steps is a way to push the addict to reach this conclusion. But, strictly speaking, twelve steps is not a treatment modality. It's an environment. It's an environment with triggers, environment with incentives, environment with philosophy, with an ideology, but it's not a treatment. All the chemical treatments are temporary and they don't treat the core issue of addiction. All the psychological treatments, and we have quite a few, none of them works. They work wonderfully in rehab. The minute the addict exits the closed simulation of reality, that is, rehab, the addict relapses. Relapse is universal, period. So it's not working. There's another problem which you are more aware of than I am, and that is substitutive addiction. If you treat an alcoholic and he stops to drink, he will develop a love addiction. He will become addicted to love. And if he stops drinking and does not develop a love addiction, he will begin to do drugs, or begin to spend a lot of money shopping, or begin to work 150 hours a week. Addictions are substitutive. When you get rid of one of them, the addictive behavior erupts like a volcano in some other way. That's why, until recently, we used to believe that there is something called addictive personality. We no longer believe in this. This is no longer acceptable. But we used to, because we saw that an addict is an addict is an addict. Whether it's addicted to weed, whether it's addicted to opioids, whether it's addicted to alcohol, it's all interchangeable. He gets rid of one addiction, he develops another. So there is this problem to consider as well. Remember how I opened my lecture long, long time ago? I said that addiction is a healthy thing. It's a good thing. There are good addictions. And it's a mistake to say that all addictions are bad because we are built for addiction. Our brains are constructed to encourage addiction. So I think we should encourage healthy addictions. We should encourage good addictions, disciplined, sublimated, socially acceptable addictions, goal-oriented, or goal-focused addictions, rewarding addictions, self-nurturing addictions. We even, we should even design addictions, invent new addictions, and offer them to addicts, to people with bad addictions. We should substitute, we should leverage, we should use the substitutive nature of addiction by substituting good addictions for bad addictions. What's happening today is that the typical addict exchanges one bad addiction for another bad addiction. Many of them are not even aware that they are good addictions. Now the addict, I am completely against forcing the addict to give up on the addiction. I think it's the core mistake in all the treatments of addiction. When you go to an alcoholic and say, you are now entering rehab and now you cannot drink anything whatsoever. I think it's a serious mistake. It's a serious mistake because it provokes psychopathic defenses. Because when you tell this, the addiction becomes even more attractive, more alluring. The forbidden is always much more attractive. Because it will never work, it will never work. There are changes in the brain when you consume substances and so on. And because there is essentially nothing wrong in drinking alcohol, if it is done in socially acceptable ways, environments and subject to discipline and rules. And we demonize drinking alcohol when we treat alcoholics. It's as if we say, you are bad people, we amplify their bad object. When the alcoholic comes to a rehab, what we are telling the alcoholic is, you are a bad person. You did a bad thing and now you should stop. What are we doing? We are collaborating with a bad object against the addict. And this pushes the addict to addiction, which is the only solution he knows how to escape from reality and from the bad object. We are doing everything wrong. We are doing everything completely opposite what we should do, in my view. So I would allow addicts to continue to consume substances. Now of course I know the famous Maxime, which is nothing more than a theory by the way. That if you give an alcoholic one drink, he will end up drinking the whole bottle. In other words, that alcoholics have poor impulse control and that if they start to drink, they cannot stop. There are cravings and they cannot stop. Same with drug addicts. Same with anything else, pathologically gambling, shopper holism, worker holism. If you introduce the addiction, the addict is not capable on his own or her own to stop the behavior. She cannot stop the behavior. That is unfortunately not supported by any study that I am aware of. None that I know. It is a lore. It is kind of a myth or kind of a story. I don't know how to call it. It is kind of an urban legend. It is true. The phenomenon of cravings and so on is very true. Impulse control is a serious problem. It is all very true. But it is not true that loss of control is guaranteed in all cases. It depends crucially on the environment, on the circumstances, on the incentives, on the messaging, on the signaling, on the social milieu of people around the addict. On the addict's collaboration, whether the addict is committed to an agenda through a poetic alliance and million other factors. You cannot generalize and say, if you give an alcoholic a single shot, he is going to drink the whole vodka bottle. It is sometimes true, but not necessarily always. So what I would do if I were in charge of a rehab, for example, I would allow the conflict, I would allow the inmates to continue to consume the substances. Of course, in a regulated manner, not out of control, but in a controlled manner. I would allow them, and of course gradually I would move them to substitutes, the classical methods. But I would definitely not cut them off the addiction. That's a serious mistake. I would allow them to continue with the, now this is known as exposure therapy. In exposure therapy, what we do, we expose the person to what the person fears most. If you are afraid of spiders, in exposure therapy you will be exposed to spiders. The addict is traumatized by the addiction. The only way, in my view, is to expose the addict to the addiction. The same way you expose the arachnophobe to a spider. In other words, to crystallize the trauma, to make it clear to the addict that he is traumatized. And this is the source of the trauma. This is what you should be afraid of. Here it is. Here it is. You want to drink, drink. You want to do drugs, do drugs. They are all on the table. But you should know, this is the source of your trauma. This is the source of your self-destruction and so on and so forth. So, we need to teach the addict not to give up on the addiction. That is impossible to accomplish. Period. We need to teach the addict to control the addiction. To manage it. To regulate it. To switch to other addictions, which are good addictions. To modify the addiction. To teach the addict to engage in selection, choices, decisions. To help the addict re-assume control of his or her own life. And to get rid of the bad object. Now, all this is done. We do all this. For example, in borderline personality disorder. You could describe borderline personality disorder as an addiction. The borderline personality disorder person is addicted to self-harm. Addicted. To self-harm. Addicted to some antisocial behavior. Addicted to emotional dysregulation. Borderline personality disorder is an addiction. Narcissism is an addiction to narcissistic supply. And yet we have treatments. For example, in borderline, dialectical behavioral therapy. We teach the borderline to not be addicted anymore to her impulsivity. To her recklessness. To her self-hatred. To her self-mutilation and cutting. To, we teach her. Debity is the most successful therapy in history. We teach the borderline to not be addicted anymore. And we are very successful. Why is that? Because we don't tell the borderline you're bad. We don't encourage the borderline's bad object. We don't make her feel even worse. And we don't take away from her her freedom. We don't limit her. We don't tell, in debity we don't take away from the borderline sharp objects. Like a knife. We don't do that. Even though we know that the pressure of the debity, the stress, would encourage her to cut. To self-mutilate. But we show her that we respect her. And we trust her. It's a collaboration. It's a work together. And we make her understand that her borderline personality disorder is the enemy. It is a source of trauma. It is an amplification of the bad object inside her. It is not a friend. It should not be idealized. You shouldn't say that your addiction makes you better in some way. More creative or more, I don't know what.  Do you know what is the most common resistance to treatment among mentally ill people? They say, if I get better, if I lose my mental illness, I will not be creative anymore. That's the most common objection to treatment. And yet we teach them. It's done. It's doable. Everything is an addiction. That we insist that only some things are addictions. This is what is misleading us. That's why we don't think the right way. Everything is an addiction. We are addicted to everything. Addiction is the way we relate to the world. Period. Starting as babies. So we need to teach the alcoholic how to drink, not how to not drink. We need to teach the alcoholic how to drink, not how to not drink. It's a crucial distinction. It's a revolution in thinking. Today we are trying to teach the alcoholic how to not drink. It will not work and it makes the alcoholic feel even worse about himself. And of course he needs to drink even more. We are setting up the addict for failure with this kind of approach. Similarly, we should teach the narcissist how to extract narcissistic supply. Because the narcissist is addicted to narcissistic supply. We should teach the narcissist how to extract narcissistic supply. How to get attention without harming other people. We should not come to the narcissist and say you should not get supply. You should not get attention. You should be ignored. You should be abandoned. You should be rejected. You should be at home. We don't say this to the narcissist. We should say to the narcissist you deserve attention. You need attention. Okay. Let's teach you how to obtain attention without harming other people. And without harming yourself in the process. We should use the addiction's attraction. The attraction of the addiction. The allure of the addiction. The momentum of the addiction against the addiction. And this is what we do in Aitido, you know, the martial arts. Where we have the Tenkan movement. We use the momentum of the adversary. Momentum of the enemy against the enemy. So we should use the momentum of the addiction against the addiction. The addict should not experience shame. Should not experience guilt. Should not experience dissonance. And should not experience the bad object. And today when we treat addicts, we use all these. We magnify them. We make the addict ashamed of himself. We make the addict feel guilty. We make the addict reject himself and his addiction. We make the addict, you know, addiction is the addict. The fantasy defense of the addict is the addict. When you reject the addiction, you are rejecting the addict. There's not two ways about this. Not two ways about this. What kind of treatment is this? Imagine that you will go to a hospital with tuberculosis. And the doctor tells you tuberculosis.   Can you imagine something like this? Or HIV, AIDS. Which is exactly how AIDS started.  It's not done. Should not be done. The big ally of the therapist working with the addict. The big advantage is the addict's conflicted relationship with the addiction. As I explained, the addict is divided in two. Yes, he uses the addiction to self-destruct. And then he wants to escape from the self-destruction into a fantasy created by the addiction. So there's a conflict there. That is the advantage of the therapist. The therapist should help the addict develop regulatory management, responsibility, and internal locus of control, the belief that the addict controls his life, not the addiction, not other people, not the world, not Donald Trump, not anyone. The addict controls his life. So internal locus of control. And a balance of defenses. Sometimes the addict should blame himself. Sometimes he should blame others. Autoplastic, alloplastic defenses and so on. This is healing. Healing from addiction is not about giving up, changing dramatically. That's not healing. Healing from addiction is when I used to drink three bottles of vodka a day, and now I drink only one or two shots a day. That for me is good enough. That's healing. And that should be our target. In other words, the treatment of addiction nowadays is grandiose. It's narcissistic. Those who treat addicts are grandiose narcissists because they claim that the treatment goal is to destroy the addiction. They feel Godlike. They will make the addict give up on the alcohol and the drugs. They are like magicians, wizards. It's nonsense. This is shalatanism, bordering on con artistry. Our goals should be realistic. And we should be humble and modest in the face of addiction because it fulfills many needs of the addict. And we should accept and understand this. Thank you very much.


Okay, we're back. This is Dave Vellante. I'm with Wikibon. I'm here with my co-host Jeff Kelly. This is theCUBE. This is, we're at the MIT Information Quality Symposium, a symposium really targeted toward chief data officers and the folks that actually implement the practitioners that are implementing data governance and data quality within the organizations. Data quality is a topic that is really not discussed much, frankly, at a lot of the big data tech shows that we go to, the Hadoop worlds and the Stratas and the Hadoop summits. It's a lot of technology, a lot of how you bring real time to that world. Another topic that's just recently really hit the big data world is security. Our good friend Eli Kahn is here. Eli is an executive at Squirrel. Squirrel is a company that was born out of the NSA. They're really popularizing, commercializing the accumulo database and bringing application development environments to that world and doing a great job there and really trying to move the needle in the big data world. So Eli, welcome back to theCUBE. Good to see you. Thanks for having me. Yeah. So information quality is, as I said, something that's not talked a lot about. But you're in the healthcare industry for sure. You're dealing with a lot of other, you know, financial services, clearly government and really beginning to commercialize the accumulo. So one of the reasons why we wanted you guys here is to talk a little bit about, because I think there are real parallels between what you're doing with Squirrel and what this crowd is doing with information quality. So I wonder if you could talk about that a little bit. Yeah. Data quality was a huge issue that we saw inside the intelligence community, which really led to the development of accumulo. And you can think of data quality in a few different ways. At least that's the way we think about it. One is simply getting access to the data that you need and, secondarily, making sure that data is clean. So inside the intelligence community, back in the mid-2000s, what those folks were facing was many stovepipe databases and stovepipe applications on top of those databases. So intelligence analysts sitting inside the NSA or CIA had great difficulty in committing queries that could search across all of these databases and really get the information that they needed. So those silo databases were created for a number of reasons. Some of them were just, the data was so big they needed to segment them in several databases. But a lot of it was also due to security reasons. They were putting different types of classified material and different types of databases, U.S. persons versus foreign persons data and different sets of databases, which is certainly an issue that we've all read about a lot in the news over the last month or so. So a cumulo was created to really break down those stovepipes and allow folks to securely query across all the data that was available to them based on their authorizations within the organization and provide a scalable platform where they could collapse up to tens of petabytes information on a single platform. So talk a little bit about, from an organizational standpoint, because big government agencies aren't the only ones dealing with this problem. You got to look around at banks, insurance companies, healthcare organizations.  What are some of the organizational considerations that you see in terms of actually going from that stovepipe world? There's a technology piece, which cumulo is a great example of allowing fine-grained security so you can actually have data in there and have the control so that the wrong person is not getting to the data that you don't want them to. But there are other organizational aspects around that. Sometimes they don't want to give up their data. There's obviously security concerns. I wonder if you could talk about that a little bit. Yeah, I think inside the big data space, you often don't hear about the change management and the cultural transition that needs to happen with an organization to go from these stovepipes databases into a platform where all your data sits. This definitely took the intelligence community a long time to really get their heads around and to put in place the formal organizational policies that really enabled this change, enabled folks to take all this data in a single platform and making sure from a security standpoint that these logical separations of the data were strong enough where you could mix data with different security requirements on the same platform. There's a huge change management piece, making sure the stakeholders are comfortable with the security requirements and security changes and then actually implementing the technology is actually in some ways an easier process than some of the change management pieces. That's precisely what we heard from Tron from the Veteran Affairs this morning. Talking about some of the cultural challenges are often harder than the technology challenges. One of the things he talked about to really enable the development of what he's trying to do at the VA in terms of creating a customer-centric view or workflow process and data view for their stakeholders internally was strategic communication. That is tailor your communication as you're selling your projects internally to different stakeholders. You've got to tailor your communication to those stakeholders. So if it's more of a business person, you've got to speak in a language that they understand and speak to the priorities that they have versus an IT person where you've got to speak in a more technical language so that they feel challenged in terms of the work that's going to be entailed for them. Talk a little bit about how you help customers tackle that problem, the communication problem as you're implementing the technology to make sure that the right people are on board and that the stakeholders understand what the process is going to entail. So I think the most effective way of tackling that problem is through examples of excellence. So inside the intelligence community, we started small with small pilots, demonstrated that things could work on a small scale, really put that pilot out there as an example of excellence and build momentum behind that. So start small and scale big. And we're seeing a number of other federal agencies starting to adopt this approach. We're really excited about the work that is going to begin soon inside the National Institute of Health and their National Cancer Institute. They recently put out an RFP around the development of a cancer genomics cloud. So pulling together cancer genomics data from across various research institutions, from across the NIH and HHS also, and pull that all into a central cloud that brings the analytics to the data. So right now the way it works is that a lot of times research organizations will share data with each other on a one-off basis, but it's not effective from either a computing perspective or from a data quality perspective. So what they're looking to do is bring all this data into a single cloud, utilize things like map reduce and custom tools to refine that data into a standardized format that can be used widely across the larger research institution, and then utilize the economies of scale associated with cloud computing to really bring that computational power to the data and enable more researchers to be able to access really big data sets. So this is a really exciting initiative that hopefully we'll be involved in. So you guys just came off of the Hadoop Summit. We saw you there. You had a good presence there. Talk about that a little bit. How was that show for you? It was amazing. It was our first big show, and we were really excited with the buzz. A number of the Hadoop distributors were sending clients over to us to come talk to us because a lot of folks are now talking about the need for secure real-time analytics, and that combination of security and real-time analytics is something that not a lot of folks can provide. Yeah, it's not out of the box of the distro, is it? No. It's not out of the box. And a lot of what we do is some of the softer pieces, translating an organization's security policies into fine-grained access controls is not just a simply automatic process. It takes some soft skills, too, to figure out how to do that in the best way. So it was really cool to see these folks coming to us asking about how to do this in a secure manner. So I think the momentum around the concept of Hadoop Plus security is really starting to grow. Yeah, it struck me, having been doing this now for a few years, how much more discussion about security there was, even from, say, February at the Strata event to the Hadoop Summit show in June. This year's emphasis, I'd say it was one of the top two or three topics that came up there.  We did a great video with Adam Fuchs, who's the CTO at Squirrel. He did a little chalk talk at the Wikibon offices. So you can find that video on our YouTube channel, youtube.com, slash Silicon Angle. It happens to be right now up on the Squirrel site at squirrel.com, sqrrl.com. It's a how-to, fine-grained security for big data. And Adam really described, from a practitioner's perspective, how you should architect that. So he's actually done a number of these for us. We love talking to you guys because you had your hands in it deep within the intelligence community. And now you're sort of sharing that knowledge and obviously commercializing your products as well. So how's that going? You guys had a product launch early this year of Squirrel Enterprise. How's the uptake going? What are you seeing in the ecosystem and the community? So we're in production and a good number of clients now. And a lot of these clients, they had been utilizing Hadoop primarily in a sandbox environment. And they realized that in order to take into production and put the type of data into their cluster that they wanted to put in there, they needed this concept of data-centric security. So a lot of folks are starting to talk about security in Hadoop. I think a lot of that discussion is still about perimeter security and how to properly authenticate and authorize people into your Hadoop cluster. I don't think there's enough discussion yet still about what we call data-centric or cell-level security and really bringing the security to the data itself, which we think, and it's been our experience, is actually the most effective way to secure data in a large Hadoop cluster. We need both, but you know, perimeter security is not enough. Yeah, and people talk about, when you talk about security, talk about the levels of granularity, but there's a lot of nuance there in terms of how to get there, and that's really where you guys have a substantial amount of expertise. Yeah, and I think the question of that more granular security is going to increasingly be asked as, you know, things like yarn, for instance, develops and is an implemented yarn, which really enables Hadoop to become a multi-application platform. So when Hadoop is a single application platform and you've got one group of users, maybe that perimeter-type control is all you need, but when you've got multiple applications potentially running on Hadoop and you've got users from different departments with different levels of authorization running jobs on the same cluster, that's when you really got to start to get to that fine-grain level of security. I wonder, do you agree with that assessment and how do you see kind of yarn and the maturation of Hadoop as a platform, as a multi-application platform impacting your business and what you do in the value proposition that Squirrel brings? We're really excited about yarn. The way that we view yarn is that, like you said, it's going to support development of multiple applications on top of a Hadoop cluster, and that's really what we're all about. We're all about creating an app store environment on top of Hadoop. These cell-level security controls, what they really do is enable multi-tenancy. It allows you to pull lots of different data sets onto a single platform and then expose those data sets to end users and to applications that have many different types of authorization. If you want to create that app store environment, yarn is going to be critical and data-centric security is going to be critical. Here at this show, we've got practitioners from the federal government, we've got health care and financial services well represented. Are those, do you see some common threads among those three industries in terms of their need for security, data quality, data governance? Are you seeing this in terms of perhaps interest in Squirrel, some of the industries that are really focused on this question of data quality and security? Those are our key verticals too.  So the financial industry, they certainly place a premium on security just because of the cyber security threats that they face. Probably less of a collaborative community than say a health care or even like an intelligence community environment, but because they place such a premium on security and because they have such important regulations and rules about how stakeholders inside a large multinational bank can communicate and how data can flow within that bank, those are other reasons why a data-centric security approach would be really important inside financial services companies. And at Squirrel, you're helping customers understand that workflow and actually program these models so that they can understand who has access to what and when, under what circumstances, et cetera. Because I can imagine just trying to picture that at a big organization on a whiteboard. There's a lot of lines moving in a lot of different directions. Is that something you're helping customers work through? Yeah, we have some unfortunately complex spaghetti diagrams about how this security stuff works. But really some of our secret sauce is in what we call our policy engine. So when we sit down with an organization, we will work through and look at their existing information security policies, help them translate those into machine readable policies that then can be utilized for as an automatic labeling process on the data. So as data is ingested, we are automatically labeling those pieces of data with very fine-grained security rules about who can touch individual pieces of data. And this is becoming more and more important. There's a number of rules that have come out of the Affordable Care Act most recently that have our phones ringing off the hook with health care CIOs that need to figure out how to comply with them. And one of the ways that they're going to need to comply with them is via these fine-grained access controls. For example, doctor's notes now have very specific requirements about who can touch them. And of course that data is unstructured data. So applying those fine-grained access controls to that unstructured data is what cell-level security was invented to do. So you guys just did another raise, which is interesting. So would you raise another? Let's see. I forget the numbers. Can you share those with us? Are you announced it yet? I haven't quite announced it yet. We're in the midst of our series A right now. We'll probably be doing an announcement pretty shortly, but nothing formal yet. OK, so you guys are doing well. I mean, you're going, and it's hard right now. The funding climate has changed because there's a glut of companies looking for series A. So you guys are doing well. You've got a new CEO that's really out of the public company world. So talk a little bit about your business, the momentum. What else is going on there? Yeah, like everyone else, we're hiring like crazy. But we've been fairly successful so far. So our team's up to about 20 folks, so it's starting to feel like a real company here if we're no longer just a small startup. But the plans for the company are to continue to expand in our key verticals, health care, government, finance, telecommunications. We're very strong in a couple use cases right now, cybersecurity being one of them, and helping companies build out a big data security analytics program, basically being that secure data store where they can dump all of their security information into and build exploratory analytical applications on top of. One of the other use cases that we're starting to get really deep in is in health care analytics and ingesting electronic health records and other administrative research clinical data into a single system and looking for patterns in that data that can help predict clinical diagnoses and help improve overall health care services. That's a really interesting question around the EMRs or EHRs depending on the lexicon you want to use. Companies like CERNR and Epic are really doing very well now because of the Affordable Care Act and some of the requirements in there to adopt EHRs. But traditionally, my understanding is that health care systems are very proprietary, don't talk well with one another. How is that impacting the ability of companies like yours and technologies like yours to bring all that data into a single repository to really leverage so a lot of people to use that data for analytics? Is that an extra barrier that needs to be overcome in the health care world? Yeah, I'd say most of the health care folks that we were talking to so far are primarily green field opportunities in that they're still at the pilot stages of their Hadoop deployments, which is great because we can come in there during these early stages and help properly craft security requirements and security approaches on top of that Hadoop cluster. So I think there's tons of rooms for growth of Hadoop adoption in the health care space. I think these new requirements around electronic health records is only going to increase the need for solutions like Hadoop. Yeah, I mean, and really if you think about the end result, I mean how this all translates to helping in the case of healthcare, the patient. I mean, I think we can all relate to, you know, meeting with our doctor or nurses and them not having the right information or asking for information that I just gave to someone else. And that happens for a variety of reasons. There's data quality issues, there's potentially security issues that don't allow sharing of the data. So the implications for the patient, the end user customer for lack of a better term could be significant. Yeah, I mean, let me give you one real quick example of how a big data solution in healthcare might work. So let's say you have a relative that was diagnosed with diabetes. You could utilize a cumulo, a base solution to look for the indicators that led to that diagnosis. You know, what are the pieces of data in the electronic health record and in other surrounding data sets that could be attributed or correlated with that diabetes diagnosis? Now, once we've established that pattern, let's begin looking for that across the healthcare network and see if there are undiagnosed cases of diabetes based on that pattern recognition. So, you know, those are the types of things that we're looking at now, and I think are gonna become more and more prevalent inside the healthcare space. Yeah, it just feels like the whole discussion is a wind at your back, as they say.  You guys got the technology chops and now you're building out the organization. You've got adult supervision, which is key, and really excited for the future of cumulo and squirrel. So, Eli, I really thanks for coming by. Always a pleasure. You guys have the greatest perspective, so we love to tap your knowledge and share it with our audience. I really appreciate it. My pleasure. Thanks. Good to see you again. Thank you. All right, take care. All right, keep it right there, everybody. We'll be right back with Tony O'Brien, who's with the Sheffield Business School. This is theCUBE. We're at MIT for the next two days. We're right back.


Good afternoon everybody, today this video is going to talk about Firebase Authentication. So the first of the Firebase services that we will discuss in this class. So what is authentication and does your app need it? Authentication is verifying the identity of a user. So are you who you say you are? Authentication is different from authorization. Authorization says, do you have permission to do a thing? So authentication is, are you who you say you are? And yeah, most apps that you come across need this sort of thing. Most apps that you have used probably require you to sign in in some way. So some examples. If you're a banking app like Wells Fargo or Bank of America. Yeah, you need authentication because you want to make sure that the person on the other end of your app, the person who's using it, is who they say they are because they're accessing some pretty critical information. But there are other cases, you know, banks are the easy example. Yeah, we got to know who's who there. But basically any app where you are associating data with a user or you want to have a notion of a user, you need authentication. Authentication is what's going to let you distinguish users from one another, right? So even if it's not like a really critical, super safe, safety intensive app, you still probably are going to need authentication, right? So Instagram, for example, maybe it's not the most dire of consequences if someone gets access to your account. It's not necessarily the most sensitive thing, but you do want to associate pictures and posts and messages with a person. OK, so if you want to associate with a person, you need to identify that person. And it doesn't have to be, you know, real world identification that you live at an address and you have a phone number. It's just, you know, you need to distinguish between individuals, right? So in the apps that you're creating for this course, you will also need authentication, right? And in general, most apps do have some sort of authentication, but there are some apps that don't need it, like a calculator or voice recorder or a compass app, right? Sometimes you don't care about user data, but anytime you've got users storing data or privacy is an issue or security is an issue, you absolutely need authentication. OK, so Firebase provides authentication as a service to you. And generally, it does it, it has a couple of different options for that. So if we look up here, the easiest one to use is this email and password combination. You build the user interface, you build the activity, but then Firebase provides you with Java libraries to kind of check that the username and password combination exists to check that it's valid, that it's the right combination, or to create a new account if those things aren't in there, right? Firebase also, and this is the simplest one, whoops, excuse me. This is going to be the simplest form, the email and the password. Firebase also provides support for these other types of authentication, which you've no doubt seen before. They're a little more sophisticated to use, but they're available. For your project, for your app, I'm only going to require this one. It's very easy to use. So what happens when you, like, try and say, log in here with an email and a password? Firebase provides you with some Java methods that you will call through their library. So if you try to log in here, what I will do is I will call the sign in user button and it sends the email and password up to the Firebase. This connection is encrypted. It's secure. Firebase will check, hey, is that email in there? And does the password match it? If so, it sends back an authorization token. It comes back to your app, to the user's device, and there it sits. And the user, so your app will remember that, hey, this person with this email is logged in, right? For an unspecified amount of time. I'm not sure how often the authentication tokens expire. I think that's controllable. But now your app will know that it's you. It also sends back the user data, right? So in addition to email and password, there's a user ID and some other data that comes back to your app that may be useful. It will also send back errors, right? So if you try to sign in but you have the wrong password or the email doesn't exist, you get some error data back. And then you have to decide in the user interface how to handle that error. You also have to decide how to handle success, right? Similarly for signing up, right? If you have a username and a password, you can create a new account. And if the email doesn't exist yet and it looks like a valid email address and the password is at least six characters long, it'll make the new account. But for example, if the email is already taken by an account, you'll get an error in that case. So let's take a quick look at how this does look. I've created a simple application. Let me pull up the emulator. I've created a simple application that will demonstrate this functionality for you. The application is available on GitHub, so you can look at the code and feel free to copy and reuse the code in your project. Over here in Android Studio, you can see I've got my Google services.json file from the Firebase configuration video. So I'm all ready to go. I'm ready to talk to Firebase. But I haven't yet enabled the Firebase authentication. So let me try and log in. Okay, so what I should get here, let me shrink the keyboard. I'm going to get a little pop-up error message here if I try and log in. And it says, log in failed. The sign-in provider is disabled for this project. So I need to go into my Firebase project. Here I am at the Firebase console. And I'm going to pick authentication on the left side. I actually already have a user here. Let me get rid of that. So if I click on sign-in method at the top, here's my different options. The one that I care about and that we're going to use in this course is the first option. So let me click the little edit icon and let me enable it. I'm not going to mess with this down here. You can if you want to. Let me enable it. And so now email and password is enabled. Let me go back to my app and let me try and log in again. Now what would we expect to happen? Well, I don't have any users in my app. So when I log in, this should fail. But I should get a different error message down here from last time. Log in failed. There is no user record corresponding to this identifier. That's what we would expect because there's nobody in this project now. There are no users here. Let me go back to my emulator and create new account. OK, so what I have specified my app to do in its activity is if authentication was successful and registering a new user does also log you in, I go to this very plain activity that says, hey, welcome to the person that signed in. I go over to my Firebase console again and click the refresh button. I should see my user. All right, here I am. Here's my identifier. Providers, this is saying that this user uses email and password to log in. When the user was created, when they last signed in. And then here's a unique ID that Firebase generates for every user in your system. This will be useful to us later when we talk about associating data and files with the user in Firebase. I have a couple other options here. I can reset their password, which does so via email. I can disable an account and I can delete an account. What you won't be able to do here is to see or edit a person's password. You can reset their password, but that doesn't give you the ability to configure the password. So all this stuff is done for us. I also have some kind of basic error checking that will happen. So if I type in the wrong password here, I'll get an error message. Password is invalid. If I try and create a new account with this username and password, I will get an error as well. The email address is already in use. And then there's a couple other modes. So let's say I want to create a test account, but it's not a valid email address. Firebase will let me know that as well. And then there's certain restrictions on very simple restrictions. I think it's just a character limit on the password. Password should be at least six characters. So all of these error conditions and success conditions, they are handled automatically for you by Firebase. What you have to do, though, is respond to those errors and successes. So when you look in the code, kind of scroll down here, here's the call that tries to sign in with email and password. I have to create a complete listener, and then I check, was the task successful? If so, what do you want to do? Else, the task failed. What do you want to do? Well, I've created this update UI function. It kind of handles it. And so this is going to do different things. It'll also show the little pop-ups if things happen poorly. So it's up to you, the app developer, to figure out how to handle the case where authentication failed for some reason or succeeded for some reason. There are hooks, there are events that occur in the Java code, but you decide what you want to do when those things happen, okay? So let's go back to the slide and just kind of finish up real quickly. Main takeaways, know what authentication is. It's like verifying the identity of a user. Firebase has multiple modes of authentication. Log in with Facebook, log in with GitHub. But the one we're going to use is to log in with email and password. But before you can do that, you must explicitly enable authentication in your Firebase project, okay? So now is a good time to go do the lab that's assigned. There's a lab titled Firebase Configuration and Authentication Example, and it'll walk through everything that I've done so far. And I encourage you to do it yourself. Just get comfortable with kind of configuring the project and calling the Firebase libraries. And next time, we'll move on to other Firebase services. Thanks.


Hi guys, Keith with me is from Sacred Heart University and Keith will tell you about the University. Alright, it's Keith. Yeah, sure. So my name is Keith. I'm from Sacred Heart University. If you look at the map right over here, just so everybody can see where we're located, that's New York City. We're located just outside of New York City about 88 kilometers away. And we have both undergraduate programs and graduate programs. Most of our graduate programs can be done in 15 months. So they're a little bit shorter than the full two-year programs. We have a lot of STEM courses. The STEM graduate programs are computer science, IT, cybersecurity, data science, business analytics, chemistry, even things that you might not think of as STEM like the finance, digital marketing, our broadcast journalism is STEM. Our MBA is now STEM, public health. So we have quite a few healthcare informatics. I'm not sure if I mentioned that one. That's another one that's very popular among students from Southeast Asia. Our undergraduate programs, a lot of things on the CS and the business. We have computer and electrical engineering at bachelor's level only. We have wonderful programs in film and media and design. The health sciences, pre-medicine, a lot of different things. That sounds like you have a lot of programs running. So as we can say, students are mostly interested in how the life will be there in the university, outside campus, how you can explain it. Honestly, if you look behind me here, you can see some of our dormitories, very, very beautiful dormitories. We just built a brand new facility like this is our dining hall. We have a really nice facility. We're not in New York City itself. We're just a bit outside of it. It's kind of one of the nicer residential areas where a lot of people who work in Manhattan and work in Wall Street will commute into New York City every day. So the campus life for our bachelor's students is quite nice. There's a lot of nice dormitories and it's a little bit quieter. So it's not right in the heart of the city, but if students want to jump on the train one hour away from the city. So you are in the heart of the USA, near to New York City, so you can move on and you can enjoy the life of New York as well. Yeah, in Boston and Philadelphia and Washington DC, so yeah, very easy. So students, you know what get offered, sent hard, second hard university and now you should match him with the credentials and go for it. Sounds good to me. Sounds good to you. Yeah, sounds good. All right, great.


Everybody forced here ripping 2023 origins football hobby eight bucks over 29 picker team style We've got a shams of the chiefs Abdo has the Cardinals Falcons Vikings and Titans Adam W. Raiders Ben B. Texans Brett W. Dolphins Brian G. Panthers and Steelers David H with the Rams Douglas B. Washington Gregory C Eagles E&G Cowboys Jake H. Brown's JB Bengals Josh P. Saints Kale F Broncos Manny v. Giants and Seahawks Matthew F Lions Matthew W. Bears Michael W. Colts Richard P. Chargers Stefan L. Patriots Steven W. Ravens and Jets Steven V. Has the Jags Theodore Niners Tim M. Has the Packers Terpy with the Bills and Wayming has the Bucks. Good luck everybody. Here we go Yeah, no recap on this little behind so he's a little quick anyway He's an angry Dude, I just Remember any watch this movie now Call me now one more time We start with a book. Oh Boy, oh boy book. All right base of trail on Birks rookie done TV on wicks That is an Alvin Ross ain't round the 99 for the Lions and a DeAndre swift the 75 the Eagles Rookie patch out of 99 is Stetson Bennett the fourth for the Rams Yeah, I've tried the gun before a couple of times. It is like a piece of chalk It's great Got rookie auto deuce Vaughn for the Cowboys rookie auto orange color match Brown Cedric Tillman out of 75 and RPA book gonna be Tyler Scott the 25 for the Bears Great patch nice gold ink auto. There we go. Chicago. Let's go Bears Chicago Matthew W go That's what great Peter Dinklage of the will ferrell Angry oh all right Mike Evans rookie Luke schoonmaker. That's waddle the 149 Dolphins Judy to 50 for the Broncos 18 Knight right a rookie patch to 99 is Quentin Johnson for the Chargers Yeah, Almanac took place earlier today. So it was late last night and then earlier today like started at 4 p.m. Eastern Chargers Quentin Johnson there Derek Stingley Texans auto out of 99 Proving Ground and Vikings a Jordan Addison rookie Jersey autograph Nice one Minnesota, okay Rookie Devon a champ for the Dolphins Pits to 75 Falcons and Jones to 149 for the giant Daniel Jones there St. Ricky Jersey Kendra Miller to 99 Raiders on card rookie auto trades hucker and redemption Jalen Hyatt Giants rookie jumbo patch auto red Should be out of 99. I just see a spam commercial. I never seen a spam advertisement until just now. That was weird He's the advertised spam Cam Acres rookie Kendra Miller Rookie Bryce young at a 50 color match for the Panthers Nice card Carolina that is to 99 is Brian Robbins junior commanders Eagles rookie jumbo Jersey Jalen Carter to 99 Titans rookie on card auto Tyjay Spears and Redemption Tank Dell Texans rookie jumbo patch autographs green low number for the Texans I think it's the five it might be to ten on the RPA's. It's a ten or five on the green RPA though congrats to the Texans Probably the nicest auto you can get in the set. I would think She green RPA think that was good to high five Jake. That was weird, dude We like legitimately like high five like Both are some way at the same time That was wild to 75 Kittle for the Niners and a 25 Gino for the Seahawks Rookie patch caught touchdown today Luke schoonmaker to 40 49 Dallas Packers rookie on card auto Sean Clifford And Panthers RPA Jonathan mingo Drive on the side of a bum a draft got Kincaid rookie schoonmaker rookie to 149 and a Levish rookie to 99 Tennessee Texans again here. Will Anderson junior rookie Jersey to 99. I should wear a skinny Jersey Spam is solid shade. He's got to cook it right like spam and egg seem to be pretty good stuff like that the Vienna sausages and You know how to prepare spam is good DTR rookie auto for the Browns nice card Cleveland Skeen Jersey, are you gonna find a pro skeen Jersey? I'll see makes a team next year Add a spring training that is if you get customized it Smith and Jigba rookie jumbo Jersey auto for the Seahawks Although that's that's tricky because then the right number could be wrong a lot of guys change numbers, too They can't get the one they want right away Smith and Jigba Seahawks rookie Jersey auto redemption. Oh Boy, Jake's writing on that one. Oh Boy Can you do it? You guys seen his handwriting before get a trip a trip a triple-a double-a Jersey of skeens Get Indianapolis Indians one It's a row rookie Quentin Johnson Chargers put up quicks juju to 149 Patriots on Rookie Jalen Hyatt's a 25 for the Giants Michael Mayer rookie patch at 25 for the Raiders Rishi writes for key auto chiefs and redemption again is gonna be Michael Mayer this time rookie jumbo Jersey auto for the Raiders They'll be fellow chicken scratch mate Sam Barton is who wrote on the Almanac box Yeah, we'll have to find out who's is actually worse Sam or Jake. I feel like there's some other pretty bad ones at the shop How's Donnie's? Pretty decent. It's kind of similar to to yours. I'll has good handwriting. Kyle is really good handwriting Sean has really good handwriting I feel like Lane has bad handwriting I've really seen his Herbie deuce Vaughn rookie that's juju to 125 Patriots Herbie to 75 Chargers Tyree Wilson rookie patch out of 99 for the Raiders Yeah, Lane blindfolded Sam. It was like here right the number two gave him a concussion. It's holding the right numbers down. Oh Wait, no, he was he was fine. He just that's how he writes Will Anderson rookie auto orange is 75 good hit for the Texans Texans a pretty good break no big shrouds But really nice tank Dylan really nice Anderson here and then a mingo rookie Jersey auto again for Carolina All right, that will do it again. No recap. We're gonna move on to the next one in for the sake of time Thank you very much everybody number 30 is coming up


Mesenchymal stem cells, MSCs, are promising candidates for regenerative medicine due to their ability to differentiate into various types of cells and their immunomodulatory properties. Despite their potential benefits, there is still debate about whether they can be used as a viable treatment option for cancer. Recent research has demonstrated both positive and negative effects of MSCs on cancer cells, suggesting that further investigation is necessary before considering them as a viable treatment option. Additionally, recent developments in MSC-based drug delivery systems have been made, which could potentially improve the efficacy of existing cancer treatments. This article was authored by Abdo Krimadja, Abdo Krimadja, Alejandro Martin Montalvo, and others.